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Full text of "Newspaper rate book including a catalogue of newspapers and periodicals in the United States, Canada, Cuba, Porto Rico, Philippine Islands and Hawaiian Islands .."

NEWSPAPER 
RATE BOOK 



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1915-1916 



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PUBLICITY BUILDING 

1127-1129 Pine Street, St. Louis, Mo. 

NELSON CHESMAN CS, CO. 

Builders and Owners. 



INDEX 



RATES 



By states, cities and towns, showing all publications of 5000 or more circulation 
and including: 

(a) Industrial survey of each city. 

(b) Publications alphabetically arranged. 

(c) Character of publication, history, subscription price, circulation, physical 
make-up. 

(d) Closing dates. 

(e) Detailed advertising rates. 



Page 

Alabama 5 

Arizona 8 

Arkansas 9 

California 1 1 

Colorado 22 

Connecticut 25 

Delaware 30 

District of Columbia 31 

Florida 34 

Georgia 36 

Idaho 41 

Illinois 42 

Indiana 78 

Iowa 88 

Kansas 97 

Kentucky 102 

Louisiana 106 

Maine 109 

Maryland 112 

Massachusetts 114 

Michigan 132 

Minnesota 145 

Mississippi 153 

Missouri 154 

Montana 168 

Nebraska 171 

Nevada... 176 

New Hampshire 176 

New Jersey 177 

New Mexico 184 

New York 185 

Nor h Carolina 249 



Page 

North Dakota 254 

Ohio 256 

Oklahoma 279 

Oregon 282 

Pennsylvania 285 

Rhode Island 314 

South Carolina 316 

South Dakota 318 

Tennessee 319 

Texas 325 

Utah 334 

Vermont 336 

Virginia 337 

Washington 342 

West Virginia 347 

Wisconsin 349 

Wyoming 360 

Dominion of Canada 360 

Alberta ' 360 

British Columbia 362 

Manitoba 363 

Saskatchewan 366 

New Brunswick 367 

Nova Scotia 369 

Ontario 371 

Prince Edward Is 382 

Quebec 382 

Newfoundland 387 

Cuba 388 

Porto Rico 389 

Hawaiian Is 390 

Philippine Is 391 



See next page for index to GROUP INDEX. 



INDEX 



GROUPS 

Showing by classes, with name, issue and circulation. Does not show rates. See 
previous index for rates. 

Daily papers 392 

Weekly and Semi-weekly papers 402 

Monthlies and Semi-monthlies 412 

Sunday papers 408 

Agricultural papers 432 

Automobile publications 422 

Beekeeping papers 432 

Bohemian papers 425 

Bulgarian papers 428 

Croatian papers 425 

Farm papers 432 

Finnish papers 427 

Foreign Language publications 422 

French papers 425 

German papers 422 

Greek papers 428 

Good Roads publications 422 

Hebrew (Yiddish) papers 427 

Holland (Dutch) papers 427 

Horticultural papers 432 

Hungarian papers 427 

Italian papers 426 

Japanese papers 428 

Lithuanian papers 427 

Mail Order papers 432d 

Motoring and Good Roads 422 

Norwegian-Danish papers 424 

Polish papers 426 

Poultry papers 432 

Religious papers 429 

Russian papers 428 

Slovak papers 427 

Spanish papers 428 

Swedish papers 424 

Welsh publications 428 



btvecA 



( NELSON CHESMAN & CO.'S 

NEWSPAPER RATE BOOK 

a .- 

INCLUDING A CATALOGUE OF 

NEWSPAPERS AND PERIODICALS 



IN THE UNITED STATES, CANADA, CUBA, PORTO RICO, 
PHILIPPINE ISLANDS AND HAWAIIAN ISLANDS, 

Having 5,000 circulation and over, with Advertising Rates of each 
paper, Circulation, etc., for the season 1915-1916. 

Price Five Dollars. 





Nelson Chesman & Co. ^/*A^ 



PUBLISHERS. 



ST. LOUIS OFFICE. NEW YORK OFFICE, CHICAGO OFFICE, CHATTANOOGA OFFICE, 

1127-1129 Pine St.. 200 Fifth Avenue 27 East Monroe St. 112 West Eighth Street 

Publicity Building Building Goddard Building First National Bank Building 



ENTERED ACCORDING TO ACT OF CONGRKSS IN THE YEAR 181.- 

By Nelson Chesman & Co. 

IN THE OFFICE OF THE LIBRARIAN OF CONGRESS 
AT WASHINGTON, D. C. 



Plljlllllllllllllllllllllllll I : II l.'l hi lll-L Ii : 'M ll : ; I 'I l:'l MMM !rl,il.!| l.'l I: I 'i lr ! I TI-LM I, 1 !,!!.!. I . ' I ' 1 1 ! ' I : I , I ; I ! 1 1 ; ' I " ' . . I : . I ; ! 1 . 1 1 ' I . : 1 1 , ' I ' i , : i , i , . I ; '. I . ; I ^ 

| This Book I 

THIS is the Nelson Chesman & Co. Rate Book the Business 
Bible of the advertising agency business for the United States, 
( Canada and American possessions beyond seas. 

1 Cjt is the constant standby of information for advertising agencies 
1 and agency men, for advertisers and advertising managers, and for 
jj publishers and publishers' representatives all use it. 

Cjt covers in details all particulars of all publications having a 
1 circulation of 5,000 or over. It gives with painstaking fidelity and 
m exactness the rates, contracts, measurements, date of issue, name of 
M publisher, history, politics, subscription and circulation of each 
B publication. 

Cjt is not only the Dun and the Bradstreet of this vast, intricate 

m and difficult subject, but it is at once the best possible "special report" 

| obtainable, because of its codification, classification and convenient J 

I arrangement, both alphabetically by States and Cities, also by titles 

j and by lists, together with an invaluable and searching industrial J 

B and commercial analysis, descriptive of the respective cities and towns J 

B of publication. Every item in it is correct brought up to the very | 

1 moment of going to press and checked and rechecked for accuracy. j| 

m CNearly all the more important publications carry special advertise- 
1 ments in this Rate Book; useful and essential facts, statistics, specific 
B data, etc. 

C.A11 clients of Nelson Chesman & Co. receive their copy with- 
B out charge. 

B C,The Nelson Chesman & Co.'s Rate Book is recognized as the one 

H final authority under one cover in these matters; and to the man ( 

B having to do with advertising in the public prints the Nelson g 

B Chesman & Co.'s Rate Book is the one indispensable guide. 

| PUBLISHED ANNUALLY SUBSCRIPTION PRICE, $5 j 

| NELSON CHESMAN & CO. f 

1 St. Louis Chicago New York Chattanooga 

llillllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllli 



I This Agency | 

TT/HA T the Trust Company and the National Bank is to 
rr Finance, the experienced, efficient and comprehensive jl 
1 advertising agency is to promotion and merchandising. 

H t|[Not only does the Nelson Chesman & Co. Agency advise, counsel and assist 

M the advertiser in the strategy and conduct of his campaign, but it stands toward 

5 the publisher as the party responsible for all accounts placed by it; serving, there- H 

H fore, the most useful and constructive function in the advertising field. 

Nelson Chesman & Go. 

H is one of the oldest, most progressive, active and yet conservative agencies in j| 

j America. With its foreign connections, its exceptional advantages of location, 

M geographically considered, covering the United States North, South, East and 

M West, with offices at St. Louis, New York, Chicago and Chattanooga, established M 

3 in 1874 and incorporated in 1888, continuously under the same name and the 

WL same control, it is a dependable organization from every viewpoint and particu- g 

M larly that of the beginning advertiser who seeks, or should seek, the most reliable M 

g~ and dependable co-operation and good counsel he can get. jj 

= CJAmong the new departments of Nelson Chesman & Co. is our Business m 

m Survey or Merchandising Department, with complete equipment in each of our p_ 

m four offices. Any advertiser or prospective advertiser seeking information upon M 

M trade and market conditions, or the distributing problems incident to a successful f 

1 selling campaign, is entitled to this Survey without cost, we undertaking such g 

1 work as a necessary study preliminary to any successful campaign of adver- 

g tising. 

| J[This, and the exceptional service of this Company's Copy Department in the J 
J preparation of business booklets, business literature, skillful letters and the like, 
W may give some conception of the scope and variety of the activities of this house. 

(The only obligation imposed upon our correspondents is that gg 
B they give us their confidence, as we give them ours. 

FOR PARTICULARS UNDER 
THIS OFFER, ADDRESS 

I NELSON CHESMAN & CO. | 

St. Louis Chicago New York Chattanooga 

i 



NELSON CHESMAN & CO.'S RATE BOOK. 




A CATALOGUE giving the rates for transient and continued advertising, of 
the newspapers and periodicals in the United States and Canada, of 5,000 circula- 
tion and over; also full description of each paper (including number of pages, 
length and width of columns, character, circulation, etc.) of value for general ad- 
vertising purposes, a few papers of less circulation being included on account of 
geographical location, etc. Brief statistics showing the commercial importance 
of the city where the publication is issued from is also given; the population 
figures, excepting where otherwise noted, are taken from the U. S. census 
report of 1910. A number of publications that refuse advertisements or that 
are not available for general advertisers, are omitted. No extra charge for 
cuts except where so stated. The list is arranged by States in alphabetical 
order, the papers in each city being given in same order. The word "guar- 
anteed" means that the circulation is guaranteed by the managers of the papers. 
An * after circulation figures denotes that a detailed statement or other proof of 
circulation from the publishers is on file at our office. 



ALABAMA 



BIRMINGHAM Population, 1910 census, 
132,685; City Directory 1914, 197,450. 
On 10 railroads. Trade center for a Targe 
agricultural district. Immense coal and iron 
deposits in immediate vicinity, with an out- 
put of 2,025,378 tons iron during 1913* 
15,520,943 tons of coal and 3,092,780 
tons coke during 1914. Has large and con- 
stantly growing iron industry, numerous 
blast furnaces, steel rail mills, R. R. ma- 
chine shops and many other industries. Pay 
rolls aggregate more than $1,000,000.00 
per week. Over 3,000,000 tons of coke is 
annually produced in the Birmingham 
district. Bank clearings during year 1914, 
$155,674,395.84. Building permits during 
1914, $3,043,374.00. 



ADVANCE. Every Saturday. Farm and 
Heme. Established 1906. Advance Co. 
(Inc.), publishers. Subscription $1. Sworn 
average circulation for six months ending 
hin.-. 1915. 62,742*: 12 pages, 6 columns: 
length of columns, 21% in.; width 2% in. 
Can use matrices. Office, Advance Building. 



Advertising rates, agate, $1.40 an inch, flat. 
Special position, 20% extra. Classified, 5 
cents per word. 

See advertisement on page 509. 



AGE-HERALD Every morning including 
SUNDAY, and Weekly, Thursdays. Democratic. 
Established 1872. E. W. Barrett, editor. Sub- 
scription, daily and Sunday, $6; weekly, 50 
cts. Sworn average circulation for year, 
ending April 1. 1915, daily, 18,696* net 
paid; Sunday, 26,879* net paid; weekly- 
claimed, 23,000; daily and Sunday, 10 to 56 
pages; weekly, 12 pages, 7 columns; length 
of columns, 22 in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate, daily, 10 cts. a 
line; Sunday, 11 cts. a line. Open space 
within one year, 1,000 lines, daily, 8 cts., 
Sunday, 9 cts. a line; 2,000 lines, daily, 7 
cts., Sunday, 8 cts.; 3,000 lines, daily, 6 
cts., Sunday, 7 cts.; 5.000 lines, daily, 5 cts., 
Sunday, 6 cts.; special positions, 15 and 25 
per cent extra. Strictly Mail Order advertis- 
ing, 6 cts. a line, flat. Reading notices, non- 
pareil, 25 cts. a line, with discounts on 500 



NELSON CHESMAN & CO.'S RATE BOOK. 



ALABAMA 



lines or more; telegraphic readers, 50 cts. a 
line. Classified, lc. a word (minimum charge, 
25 cts.). Weekly, display, IV2. cts. a line 
each insertion. 

See advertisement on page 495. 



ALABAMA BAPTIST Every Wednesday. 
Baptist. Established 1874. Rev. Frank Willis 
Barnett, editor and proprietor. Subscription, 
$2; sworn average circulation for 1914, 
7,533*; 1G pages, 4 columns; length of col- 
umns, 12 y 2 in.; width, 2 Yi in. 

Advertising rates, 75 cts. an inch with dis- 
count of 5, 10, 15 or 20% on 10, 50, 200 or 
500 inches space. Reading notices, 10 cts. 
a line. 



ALABAMA CHRISTIAN ADVOCATE 
Every Thursday. Methodist Episcopal. Estab- 
lished 1881. Whitehead Publishing Co., pub 
lishers. Subscription, $1.50; sworn average 
detailed circulation for year ending August 
1, 1914, 9,373; 16 pages, 4 columns; length 
of columns, 13 V 2 in.; width, 2%, in- 
Advertising rates, 94 cts. an inch; discounts, 
5% on 10 in., 10% on 50 in.; 15% on 200 in. 
and 20% on 500 in. space. 



DIXIE HOME Monthly. Home and Family. 
Established 1895. Rountree Publishing Co., 
publishers. Subscription, 50 cts.; claimed 
average circulation for year 1914, 45,000 net; 
16 pages, 4 columns, length of columns 14 in.; 
width, 2V% in. Forms close 25th preceding 
month. 

Advertising rates, agate, 25 cts. a line 
Reading notices, agate measure, 30 cts. a line. 



LEDGER Every evening, except Sunday. 
Independent Democratic. Established 1896. 
James J. Smith, publisher. Subscription, $5 ; 
sworn average circulation for year ending 
March 31, 1915, 30,564* net paid; 14 to 
32 pages, 7 columns; length of columns, 22 
in.; width, 2% in. Can use matrices. 

Advertising rates, agate, 10 cts. a line; 39 
times, 7 cts.; 78 times, 6 cts.; 156 times, 5 
cts. a line per time. 1,000 lines within one 
year, 7 cts. a line; 2,000 lines, 6 cts.; 3,000 
lines, 5Vfe cts.; 5,000 lines, 5 cts.; strictly 
Mail Order copy and schools, resorts or hotel 
advertising 6 cts. a line, flat; special posi- 
tions, 10 and 25% extra. Classified, lc. a word. 
Reading notices, nonpareil, 35 cts. a line; 500 
lines 30 cts. a line; 1,000 lines, 25 cts. a line; 
telegraphic, $1 a line. 

See advertisement on pages 516 and 529. 



NEWS Every evening except Sunday, and 
SUNDAY MORNING. Democratic. Established 
1888. Victor H. Hanson, publisher. Subscrip- 
tion, daily and Sunday, $6; sworn average de- 
tailed circulation for six months prior to Octo- 
ber 1, 1914, daily, 36,903 net; Sunday, 38,- 
615* net; 16 to 36 pages, Sunday, 50 to 72 
pages, 8 columns; length of columns, 22 2/7 
in.; width, 2-fa in. Can use matrices. 

Advertising rates daily or Sunday, agatr, in 
cts. a line; 1,000 lines within one year 8 



ALABAMA 



cts.; 2,000 lines, 7 cts.; 3,000 lines, 6 
cts. a line. Position, 25% extra. Educa- 
tional, resorts, books. 7 cts.; mail order, 6 
cts. a line, flat. Classified, lc. a word. Pure 
reading notices, 30 cts. a line. Telegraphic 
readers, $1 a line. 



PROGRESSIYF FARMER Every Satur- 
day. Agricultural. Established 1886. The 
Progressive Farmer Co., publishers. Subscrip- 
tion, $1. Sworn average circulation for first 
three months, 1915, 180,819* net; 16 to 48 
pages, 4 columns; length of columns, 13 * 
in.; width, 2% in. Office, 1702 Fourth Ave. 

Advertising rates, agate, 80 cts. a Hue, flat. 
(Rate includes all editions.) 



GADSDEN Population 10,557. On Coosa 
River, 5 railroads and interurban line. Iron 
and coal fields, lime-stone and moulders 
sand in vicinity. Numerous saw, rolling, 
cotton seed oil and cotton mills; furnaces, 
pipe and steel works. Wire, nail, car, 
shovel, pottery, fertilizer and wire fence 
factories. Big trade in lumber, grain and 
cotton. Annual value of manufactured pro- 
ducts, $2,146,000.00. 



JOURNAL Every evening except Sunday. 
Democratic. Established 1900. Journal Pub. 
Co., publishers. Subscription, $2; sworn aver- 
age circulation for twelve months prior to 
April, 1915, 5.462* net; 4 to 10 pages, 7 
columns; length of columns, 20 in.; width 
2 Ve in. Can use matrices. 

Advertising rates, 25 cents per in.; 100 
in. or more, 15 cts. per in.; in position 20% 
extra. Readers, 10 cts. per count line, on 
yearly contract, 5 cts. Classified %c. per 
word. 



TIMES-NEWS Every evening except Sun- 
day. Democratic. Established 1867. Times- 
News Printing Co., publishers. Subscription, 
$1.50. Sworn average circulation for six 
months prior to April 1, 1915, 5,100* net; 4 
to 12 pages, 7 columns; length of columns, 20 
in.; width, 2% in. Cannot use matrices. 

Advertising rates, 25 cts., flat an inch. 
Composition 5 cts. an inch additional. Special 
position, 15% extra. Reading notices, 10 
cts. per line, if repeated, 5 cts. per line. 
Classified, lc. per word 



MOBILE Population, 1910 census 51,521; 
City Directory 1914, 65,500. On Mobile 
River and 4 railway systems. Steamboats to 
interior of state as well as New Orleans and 
Florida. Steamers to New York, Liverpool, 
Central and South America, Cuba and West 
Indies Islands. Second largest banana ship- 
ping port in the world also the third largest 
cotton market and third largest orange 
growing section in the United States. Ex- 
tensive commerce in lumber, barrel staves, 
6hingles, naval stores, tobacco, coal, fruit 
and vegetables; cotton mills, foundries. 
sash and blind, bucket, hoe, rake, cup and 
broom factories, tile, turpentine, excelsior, 
flooring, whiting and paint works. Spring 



NELSON CHESMAN & CO.'S RATE BOOK. 



ALABAMA 



ALABAMA 



Hill College, Convent of Visitation and 
Medicial College of University of Alabama 
located here. Annual value of manufactured 
products estimated, $6,750,000.00. 



ITEM Every evening except Sunday, and 
SUNDAY MORNING. Independent. Estab- 
lished 1888. Mobile Item Co., (Inc.), pub- 
lishers. Subscription, $5 ; sworn detailed aver- 
age circulation for year ending March 31, 
1915, 14,776* net paid; daily, 8 to 16 pages, 
Sunday, 28 to 64 pages, 7 columns; length of 
columns, 21% in.; width, 2% in. 

Advertising rates, agate, 3 cts., flat, a line; 
full position (minimum 28 lines) 3% cts., 
flat a line. Reading notices, 10 cts. a count 
line; telegraphic i-eaders, 25 cts. a line. Clas- 
sified, lc. per word. 



REGISTER Every morning, including 
SUNDAY. Democratic. Established 1820. 
Mobile Register (Inc.), publishers. Subscrip- 
tion, $7.80. Claimed average circulation for 
six months ending March, 1915, daily, 14,585 
net; Sunday 17,917 net; 16 pages, 7 col- 
umns; length of columns, 21 in.; width, 2% 
in. Can use matrices. 

Advertising rates, agate, daily, 6 cts. ; Sun- 
day, 7 cts. a line; 1,000 lines, within one 
year, daily, 5 cts.; Sunday, 6 cts.; 2,5000 
lines, daily, 4 cts.; Sunday, 5 cts.; 5,000 
lines, daily, 3Y 2 cts.; Sunday, 4 cts. a line. 
Preferred position, 10 and 20% extra. Classi- 
fied, lc. a word (minimum charge, 25 cts.). 
Reading notices, 25 cts. a line, 500 lines and 
over, 15 cts. a line; (black heading counts as 
2 lines). 



SOUTHERN MEDICAL JOURNAL 
Monthly (1st). Journal of The Southern 
Medical Association. Established 1907. Sub- 
scription, $3 ; claimed average circulation for 
year 1914, 5,100; 116 pages, 2 columns; 
length of columns, 8 in.; width, 2% in. 
Forms close 20th of preceding month. Office, 
905 Van Antwerp Building. 

Advertising rates, $3.50 an inch; V 8 page, 
$6; Vi page, $10; V 2 page, $18; 1 page, $30, 
with discount on time contracts. 



MONTGOMERY Population. 1910 census, 
38,136; School and City Directory census, 
1914, 50,000. On Alabama River (Steam- 
boats to Mobile) and 6 railroads. Six 
first-class hotels. Two country clubs, 
with golf courses. One of the largest 
jobbing centers in the South; seven 
fertilizer factories, manufacturing 250.000 
tons annually; second largest mule market 
and third largest wholesale grocery in the 
South; cotton growing carried on quite 
extensively throughout the surrounding ter- 



ritory. Big trade in lumber, coal, iron, 
furniture, cotton yarn and goods, cotton 
seed oil, cotton presses, railroad cars and 
fertilizers. Seat of State Normal School for 
colored students and Women's College of 
Alabama. Annual value of manufactured 
products, $10,000,000.00. Bank clearings 
during 1914, $48,973,542.60. Post-Office, 
receipts during 1914, $206,408.02. Mont- 
gomery County has 654 miles of engineer- 
built highways. More mileage than any 
other County in the United States. 



ADVERTISER Every morning, including 
SUNDAY. Democratic. Established 1828. The 
Advertiser Co., publishers. Subscription, daily 
and Sunday, $7.80; sworn average circula- 
tion, for six months prior to April 1, 1915, 
daily and Sunday, 18,005* net paid; Sunday, 
alone, claimed, 21,854; 10 to 14 pages (Sun- 
day, 28 to 36 pages), 7 columns; length of 
columns 21% in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate, daily, 7 cts. a 
line; Sunday, 8 cts. a line; 1,000 lines, within 
me year, daily, 6 cts.; Sunday, 7 cts.; 2,000 
lines, daily, 5 cts.; Sunday, 6 cts.; 3,000 
lines, daily, 4 cts.; Sunday, 5 cts. a line. Full 
position or location on Woman's or Sporting 
pages, 25% extra. Mail order advertising, 
daily, 4 cts.; Sunday, 5 cts. a line, flat; 
educational, resort or publishers, daily or 
Sunday, 5 cts. a line, flat. Pure reading 
notices, daily, or Sunday, nonpareil, 20 cts. a 
line; telegraphic readers, 50 cts. a line. Clas- 
sified, daily or Sunday, lc. per word. 



ALABAMA TIMES Every Tuesday. Dem- 
ocratic. Established 1903. J. B. Stern, 
publisher. Subscription, 25 cts. Sworn 
average circulation for year ending July 
1915, 68,000* net paid; 8 pages, 7 col- 
umns; length of columns, 20 in.; width, 2V a 
in. Can use matrices. 

Advertising rates, 20 cts. a line, flat. Clas- 
sified, 3 cts. per word. 

See advertisement on page 506. 



JOURNAL Every evening except Sunday; 
SUNDAY MORNING. Democratic. Established 
1889. Horace Hood, founder. Subscription, 
f*>; sworn detailed average circulation for 
first three months 1915, daily 12,320*; Sun- 
day, 11,834*; 12 to 20 pages, 7 columns; 
iength of columns, 20% in.; width, 2% in. 
Can use matrices. 

Advertising rates, agate, daily or Sunday, 
6 cts. a line; 1,000 lines within one year, 5 
cts. a line; 2,000 lines, 4 cts.; 5,000 lines or 
more, 3 cts. a line. Preferred position, extra. 
Classified, lc. a word. Reading notices, 15 
cts. a line, with discount on 100 lines or more 
Black type locals, 20 cts. a line; telegraphic 
readers, 50 cts. a line. 



NELSON CHESMAN & CO.'S RATE BOOK. 



ALABAMA 



TIMES Every evening except Sunday. 
Democratic. Established 1903. J. B. Stern, 
publisher. Subscription, $3. Sworn averagi 
circulation for six months ending July, 1915, 
8.809* net paid; 8 to 16 pages, 8 columns; 
length of columns, 20 in.; width, 2 1 /g in. 
Can use matrices. 



ALABAMA 



Advertising rates, 100 in. within twelve 
months, 42 cts. ; 200 in. 35 cts. ; 500 in. 28 
cts an inch. Classified, lc. a word. Read- 
ing notices, 20 cts. a line. 

See advertisement on page 506. 



ARIZONA 



PHOENIX Population, 1910 census, 11,134; 
City Directory, 1914, 23,600. Capital of 
State, being located on Santa Fe ; Arizona 
Eastern and Prescott & Phoenix Railroads 
in the center of an agricultural area of 
250,000 acres all under irrigation and culti- 
vation: every variety of farming being 
successfully engaged in cereals, cotton, 
oranges, dates, olives, and various other 
fruits; 85,000 acres in alfalfa, green the 
year round. Is also a great dairy and live 
stock region and poultry raising likewise 
being an important enterprise. Extensive 
mining interests. Ostrich raising, also en- 
gaged in. Building permits during year 1914, 
$756,561.20; for first four months 1915, 
$110,455.00. Bank clearings for first four 
months 1915, $8,108,053.38. 



ARIZONA Monthly (1st.) State topics. 
Established 1910. State Publishing Co., pub- 
lishers. Subscription $1. Sworn average 
circulation for six months ending June, 1915, 
4,500*; 16 to 20 pages, 4 columns; length 
of columns 13% in.; width, 2% in. Can use 
matrices. Forms close 15th of month. 

Advertising rates $100 a page; on con- 
tract $75 or pro rata for smaller space. 



GAZETTE Every evening except Sunday. 
Independent Democratic. Established 1880. 
Gazette Printing Co., publishers. Subscrip- 
tion, $6; sworn average circulation for six 
months prior to April 1, 1915, net paid, 
5,931*; 12 to 20 pages, 7 columns; length 
of columns, 21 in.; width, 2% in. Can use 
matrices. 

Advertising rates, 3 cts. a line, flat. Spe- 
cial position, 25% additional. Reading notices, 
10 cts. a line. Classified, lc. a word. 

See advertisement on page 504. 



PROGRESSIVE FARMER AND HOME 
BUILDER Monthly, Agricultural and Home. 



Established 1910. Circulation not given by 
publisher; 16 to 24 pages, 4 columns; length 
of columns, 12% in. Can use matrices. 

Advertising rates, 10 cts. a line; 500 lines, 
5% discount; 1,000 lines, 10%; 2,000 lines, 
15% discount. 



REPUBLICAN Every morning, including 
SUNDAY. Republican. Established 1890 
Arizona Pub. Co., publishers. Subscription, 
$9; sworn average circulation for six months 
prior to April 1, 1915, daily 6,144* net paid; 
Sunday 6,619* net paid; 10 to 16 pages, 
daily 20 to 36 pages, Sunday; 7 columns; 
length of columns, 20% in.; width, 2% in. 
Can use matrices. 

Advertising rates, 42 cts., flat, an inch. 
Preferred position. 25% additional. Clas- 
sified, lc. per word. 



TUCSON Population 13,193. 3 railroads. 
Surrounded by excellent stock raising and 
farming section. Has extensive trade in 
hides, wool and metal. Center of world's 
greatest copper producing region; silver 
and gold mines also in vicinity. Seat of 
University of Arizona. Annual value manu- 
factured products, $600,000.00. Cattle ship- 
ments during 1914, $1,300,000.00. Bank 
clearings during 1914. approximately $38.- 
000,000.00. 



CITIZEN Every evening except Sunday. 
Established 1870. Republican. Tucson Print- 
ing & Publishing Co., publishers. Subscription, 
$7. Circulation not given by publisher; 8 
to 24 pages, 7 columns; length of columns, 
20 in. ; width, 2 Vs in. Can use matrices. 

Advertising rates, 25 cts. an inch, matrices, 
22 cts.; plate matter, 20 cts. an inch, flat. 
Readers 10 cts. per line. Classified, lc. per 
word. 




NELSON CHESMAN & CO.'S RATE BOOK. 



ARKANSAS 



FORT SMITH Population, 1910 census, 23,- 
97.3; City Directory 1914, 32,500. At the 
confluence of Arkansas and Poteau Rivers. 
On 6 railroads. Extensive jobbing center, 
coal mining, natural gas and diversified 
farming, cotton compress, cotton seed oil, 
mills, refrigerator plant ; broom, excelsior, 
brick, cigar, furniture, wheelbarrow and 
clothing factories and stove works; wagon 
factory with a capacity of 15,000 wagons an- 
nually and a canning factory now under 
construction to cost $50,000.00. High 
School building cost $500,000.00. .Job- 
bing business, $50,000,000.00. Annual 
value of manufactured products. $40,000.- 
000.00. Bank clearings during 1914, $158,- 
000,000.00. 



ARKANSAS FRUIT AND FARMS Month- 
ly (1st.) Agricultural and Horticultural. Es- 
tablished 1912. Arkansas Fruit & Farms 
Co., publishers. Subscription, 50 cts. Claim- 
ed average circulation for 1914. 30,000: 20 
pages-, 4 columns: length of columns, 14 in.: 
width, 2V e in. Can use matrices. Forms 
close 20th of preceding month. 

Advertising rates, agate, 15 cts. flat a line. 



SOUTHWEST AMERICAN Every morn- 
ing except Monday, including Sunday. Dem- 
ocratic. Established 1907. W. E. Decker, 
publisher. Subscription, $5; sworn average 
circulation for year prior to Apr. 1, 1915, 
9,608* net (10,122* gross), 8 to 32 pages, 
7 columns; length of columns, 20 in.; width, 
2% in. Can use matrices. 

Advertising rates, 35 cts. an inch; 100 in., 
within one year 32 cts.; 250 in., 30 cts.; 400 
in., 28 cts., an inch. Mail order advertising, 
28 cts. an inch, flat. Special rate for colleges, 
3% discount. Preferred position, 10 and 
25% extra. Reading notices, 15 cts. a line, 
subsequent insertions, 8 cts. a line; tel- 
egraphic readers, 30 cts. a line. Classified, 
lc. per word. 



TIMES-RECORD Every evening except 
Saturday. SUNDAY MORNING. Independent 
Established 1882; The Times-Record Co., 
publishers. Sworn average circulation for six 
months prior to April 1, 1915, 8,533* net paid 
(8,995* gross). 8 to 32 pages, 7 columns; 
length of columns, 21 V 2 in.; width 2% in. 
Can use matrices. 

Advertising rates. 42 cts. an inch; 2 times. 
41 cts.: 3 times. 40 cts.; 4 times. 39 cts.; 5 
times. 38 cts.; 6 times. 37 cts.: 7 times, 36 
cts. and lc. an inch less per time up to and 
including 13 times; additional insertions above 
tHrteen. 30 cts. an inch; 250 in. within one 
vear. 27 cts.: 500 in., 26 % cts. Reading 
notices, brevier. 15 cts. a count line; 1.000 
l'nes or more, 5 cts. a line. Classified, lc a 
word first time; Vzc. each subsequent con- 
secutive insertion. 



HOT SPRINGS Population 14,434. 3 rail- 
roads. Health resort. Contains about 75 hot 
springs, celebrated for the cure of chronic 
diseases. Lead and silver deposits and fine 
oil stone used in the manufacture of whet- 
stones. Saw and planing mills, ice factory 
and smelters. 



ARKANSAW THOMAS CAT Every Sun- 
day. Literary. Hotel and Resortdom. Estab- 
lished 1890. J. Davis Orear, editor and pro- 
prietor. Subscription, $2; circulation not 
given by publisher; 52 pages, 1 column; 
length of column, 5 in.; width, 4% in. 

Advertising rates, 1 inch, one month, $2 ; 
three months, $5. Special rates by the year. 



LITTLE ROCK Population, 1910 census, 45,- 
941: City Directory 1914, 61,627; greater 
Little Rock, including Argenta, 78,009. On 
Arkansas River and 3 railroad system, hav- 
ing ten lines out of city and one independ- 
ent short line. Three railroad machine shops, 
and other industries are fertilizer, wood 
working, stave, heading and cooperage 
plants; furniture, handle, hardwood floor- 
ing, canning, candy, harness and sad- 
dlery factories; oil refineris and cotton 
seed oil mills. State Capitol, State Peni- 
tentiary, State Reform School. State 
Hospital for Nervous Diseases, State School 
for Blind, State Deaf Mute Institute. State 
Law and Medical Colleges, Insane Asylum, 
Colored Baptist College and three Com- 
mercial Colleges located here. Board of 
Trade with daily call market and annual 
grain and cotton business of $27,620,320.00. 
Freight receipts during 1914, 55,120 cars 
and shipments 62,683. Recorded real estate 
sales 3,691 aggregating $4,322,611.00. 
Annual value of manufactured products, 
$65,412,000.00, and annual merchandise 
commerce. $80,716 000.00. Bank clearings 
during 1914, $115,760,139.51. 



ARKANSAS BAPTIST Every Wednesday. 
Baptist. Established 1905. The Baptist Pub- 
lishing Co., publishers. Subscription, $1.50; 
sworn average circulation for vear ending 
.luly 1914, 7,000*; 16 pages, *4 columns; 
length of columns. 13 in.; width. 2 T 3 S inches. 

Advertising rates, 70 cts. an inch, with 
discount of 5, 10. 15 or 20% for 10. 50, 200 
or 500 in. space. 

ARKANSAS DEMOCRAT Every even- 
ing except Sunday. Democratic. Establish- 
ed, 1871. Elmer E. Clarke, publisher. Sub- 
scription, $4. Sworn average circulation for 
twelve months prior to April, 1915, 12,398* 
net paid; 10 to 24 pages, 7 columns; length 
of columns, 21% in.; width, 2% in. Can 
use matrices. 

Advertising rates, agate, 6 cts. a line. Open 
space, within one year, 1,000 lines. 5 cts. a 
line; 2,000 lines, 4 cts.; 3.000 lines, 3 cts.; 
5,000 lines or mofe, 2V 2 cts. a line. Mail or- 



HF greatest books on advertising are the Bible, Shakespeare, Thomas 
Carlyle and Nelson Chesman's Rate Book- These four. 



10 



NELSON CHESMAN & CO.'S RATE BOOK. 



ARKANSAS 



tier copy, 3 cts., flat, a line. Position, 
25% extra. Classified, lc. a word; (minimum, 
25cts.). Reading notices, 15 cts. per count 
line with discount on 1,000 lines or more; 
telegraphic readers, 50 cts. a line. 



ARKANSAS FARMER AND HOMESTEAD 
Twice-a-Month. (1st and 15th). Agri 
cultural. Established 1899, Herbert H 
Bowden, publisher. Subscription, 50 cts. 
Claimed average circulation, for year 1914, 
50,000; 16 pages, 4 columns; length of 
columns, 13 Vz in.; width, 2% in. Can use 
matrices. Forms close 10th and 25th. 

Advertising rates, agate, 25 cts., flat, a 
line. Classified, 4 cts., per word. 



BAPTIST ADVANCE Every Thursday. 
Baptist. Established 1902. Advance Publish- 
ing Co., publishers. Subscription, $1.50; 
sworn average circulation for year ending 
July, 1914, 6,010*; 16 pages, 4 columns; 
length of columns, 13 in.; width, 2% in. 

Advertising rates, 60 cts. an inch, with 
discount of 5, 10, 15 or 20% on 10, 50, 200 
or 500 inches. 



GAZETTE Every morning, including SUN- 
DAY, and SEMI-WEEKLY, Tuesday and Fri- 
day. Democratic. Established, 1819. Gazette 
Publishing Co., publishers. Subscription, daily, 
$6.50; Sunday, $2; Semi-Weekly, $1; sworn 
detailed average circulation for year prior 
to April, 1915, daily and Sunday, 25,580* net 
paid; semi-weekly claimed average for year 
1914, 13,160; 10 to 18 pages, daily; 48 to 60 
pages, Sunday; 7 columns; length of columns, 
21 in.; width, 2% in. Can use matrices. 

Advertising rates, agate, daily, 4 cts. a 
line, flat. Sunday, 5 cts. per line, flat. Pre- 
ferred position, 10 and 25% extra. Classi- 
fied, lc. a word first insertion; 3 consecutive 
insertions the price of two. Reading notices, 
25 cts. a line; 500 lines, 15 cts. Telegraphic 
readers, 50 cts. per count line. Semi-Weekly 
rates, 3 cts. a line per week. Reading notices 
same as daily. 

See advertisement on page 528. 



ARKANSAS 



WESTERN METHODIST Every Thurs- 
day. Methodist Episcopal, South. Established 
1881. Anderson, Millar & Co., publishers. 
Subscription, $1.50; sworn detailed average 



circulation for year 1914, 15,000*; 16 pages, 
4 columns; length of columns, 13 in.; width, 
2% in. 

Advertising rates $1.50 an inch, with dis- 
count of 5, 10, 15 or 20% on 10, 50, 200 or 
500 inches. 



MAGNOLIA Population 2,045. Located on 
Louisiana & Northwestern Railroad, in a 
fertile agricultural and lumbering district, 
being a shipping point for cotton and other 
products. Other industries are cotton com- 
press; grist, saw and cotton seed oil mills, 
wheelbarrow and ice factories. 



LIBERATOR Every Thursday. Anti- 

Roman Catholic. Established 1912. Colum- 
bia Publishing & Printing Co. publishers. 
Subscription, 50 cts. Circulation not given 
by publisher; 4 pages, 6 columns; length of 
columns 19% in.; width, 2% in. Can use 
matrices. Forms close 10 days in advance. 

Advertising rate, 10 cts. a line, flat. 



TEXARKANA (Ark.-Tex.) Population 18,- 
000. Located in the pine timber region, 
on Arkansas and Texas state line; thirty 
miles frcm Louisiana and Oklahoma lines 
in Texas. Eight lines of railroad. An 
extensive trade center. Cotton seed oil 
mills; cotton compresses; saw and planing 
mills; machine, boiler and car shops: 
potteries; ice, window glass, casket and 
furniture factories and corrugated iron 
culvert works. Six Banks with deposits 
aggregating $6,000,000.00. 



FOUR STATES PRESS Every morning 
except Monday, including SUNDAY. Demo- 
cratic. Established 1875. Courier Publish- 
ing Co., publishers. Subscription, $6.50. 
Sworn average circulation for six months prior 
to April 1, 1915, 4,164* net paid. Daily, 8 
pages; Sunday, 20 pages; either edition, 7 
columns; length of columns, 22 in.; width, 
2 % in. Can use matrices. 

Advertising rates, daily or Sunday, 17y 2 
cts. an inch. Preferred position, 20% addi- 
tional. Readers (local), 10 cts. a count line; 
500 lines within one year, 8 cts.; 1,500 lines, 
6 cts.; 2,500 or more lines, 5 cts. per count 
line. Telegraphic readers, 25 cts. a line. 
Classified, lc. per word. 




NELSON CHESMAN & CO.'S RATE BOOK. 



11 



CALIFORNIA 



BAKERSFIELD Population, 1910 census, 
12,727; 1914 City Directory, 20,727. 
Located 100 miles northwest of Los Angeles 
on Southern Pacific and Atchison, Topeka & 
Santa Fe Railroad System. Surrounded by 
large orange groves; oil fields and gold 
mines also in vicinity. An extensive ship- 
ping point for fruit, grain, cattle, wool and 
hides. Other industries are railroad shops, 
wagon works and flour mills. 



ECHO Every morning except Monday, in- 
cluding SUNDAY. Republican. Established 
1879. Echo Publishing Co. (Inc.), publishers. 
Subscription, daily $5 ; Sunday, $2. Sworn 
average circulation for six months prior to 
April 1, 1915, daily and Sunday, 4,583* net 
paid; daily, 10 to 16 pages; Sunday, 32 
pages, 7 columns; length of columns, 21 in.: 
width, 2Ve in. Can use matrices. 

Advertising rates, 20 cts. an inch, flat. 
Special position, 10 and 25% extra. Reading 
notices, 10 cts. a count line. Classified, 2 
cts. a line. 



BERKELEY Popu'ation 1910 census, 40,434; 
1914 City census, 62,824. On San Fran- 
cisco Bay opposite San Francisco. 4 rail- 
roads. Manufactures linseed oil, cocoanut 
oil, motors for aeroplanes, railway coaches, 
pumps, hygienic crackers, perfection food 
cereal, carbonic gas, fuses, starch, shoes, 
wire nails, player pianos, organs, ink, furni- 
ture. Has large scap works, also sash, door 
and planing mills. Sunlit fruit packing 
house, with an output, exceeding $1,000,- 
000.00 annually and extensive iron works 
and machine shop. Seat of University of 
California and State Institute for the Deaf 
and Blind. Berkeley Bible Seminary and 
five other religious academies. California 
School of Arts and Crafts. Annual value 
of manufactured products, $10,000,000. 
Eight Banks, with combined resources of 
$13,000,000.00; deposits, $10,000,000.00. 



GAZETTE Every evening except Sunday. 
Republican. Established 1877. Berkeley Gaz- 
ette Publishing Co., publishers. Subscription, 
$4.20. Sworn average circulation for twelve 
months prior to April, 1915, 6,675* net paid; 
8 to 16 pages, 7 columns; length of col- 
umns, 20% in.; width, 2% in. Can use 
matrices. 



Advertising rates, 35 cts. an inch; 250 in. 
within one year, 35 cts. an inch; 600 in., 30 
cts.; 1,200 in., or more, 25 cts. an inch. 
Special position or for advertisements on last 
page, 25% additional. Star locals, 10 cts. a 
line; subsequent insertions, without change, 
5 cts. a line; local brevities, 25 cts. a line. 
Classified, 20 words or less, one time, 25 
cts.. with discount for continued insertions. 



OALIFORNIAN Every Evening except 
Sunday. Democratic. Established 1866. 
Alfred Harrell, editor and publisher. Sub- 
scription $5. Sworn average circulation for 
six months prior to April, 1915, 4,690* net 
paid; 12 pages, 7 columns; length of col- 
umns, 20% in.; width 2% in. Can use 
matrices. 

Advertising rates, 20 cts. an inch; guar- 
anteed position, 15 or 25% extra. Readers, 
."> cts. a line; black face type, 10 cts. a line. 
Classified. 2 cts. a line. 



EUREKA Population, 1910 census, 11,845; 
1915 estimate, 15,000. On Humboldt Bay 
and Northwestern Pacific Railway, with 
steamer lines to San Francisco, Portland, 
Org. In Redwood forest region, extensive 
shipments of lumber being made to San 
Francisco, Hawaii and Australia. Extensive 
dairying, farming, stock raising and fruit 
growing throughout the surrounding ter- 
ritory, also placer gold mining. _ Annual 
income from the various industries $10,- 
000,000. 



HUMBOLDT STANDARD Every evening 
except Sunday. Republican. Established 1875. 
Standard Publishing Co., publishers. Sub- 
scription $5. Sworn average circulation for 
six months prior to April 1, 1915, 5,163* net 
paid; 6 to 16 pages, 7 columns; length ofcol- 
unms 20 in., width 2% in. Can use matrices. 

Advertising rates, 21 cts. an inch; preferred 
position 25 cts. an inch. Reading notices 15 
cts. a line. Classified lc. per word. 



HUMBOLDT TIMES Every morning in- 
cluding Sunday. Republican. Established 
1852. Times Publishing Col., publishers. 
Subscription $6. Sworn average circulation 
for six months prior to< April, 1915, daily 
5,608* net, Sunday 5,731* net; 8 pages 
daily, 16 pages Sunday, 7 columns; length 
of columns 20 in., width 2V% in. Can use 
matrices. 

Advertising rates, agate, 2Vz cts. a line; 
1,000 lines within one year, 2 cts.; 5,000 
lines, IY2 cts. a line. Special position, 10 or 
25% extra. Readers, 15 cts. a line; tel- 
egraphic, 30 cts. a count line. Classified, 1 
ct. per word. 

FRESNO Population, 1910 census, 24,892; 
1914, estimated 40,000. 2 transcontinental 
railroads, with four branch lines. Raisin and 
wine making, fruit packing and shipping, 
planing, flour mills, machine and carriage 
shops, creameries, soap works and ice fac- 
tories. Very large trade in wine, grain, live 
stock and fruit. Bank clearings during 
1914, $53,442,675.84. 



HERALD Every Evening except Sunday. 
Independent. Established 1895. M. J. Beau- 
mont, publisher. Subscription, $4.80. Sworn 
average circulation for year prior to April 
1, 1915, 5,569* net paid; 10 to 16 pages, 7 
columns; length of columns, 20 in.; width, 
2% in. Can use matrices. 



12 



NELSON CHESMAN & CO.'S RATE BOOK. 



CALIFORNIA 



Advertising rates, 40 cts. an inch; 100 in., 
35 cts.; 250 in., 30 cts.; 500 in., 27 cts.; 1.000 
in., 24 cts.; 3,000 in., 21 cts. ; 5,000 in., 18 cts. 
an inch. Special position, 10 and 25% extra. 
Reading notices, first insertion, 10 cts. a line; 
subsequent insertions, 5 cts. a line. Classified, 
lc. ; subsequent insertions, %c. per word. 

See advertisement on page 474. 



REPUBLICAN Every morning including 
SUNDAY. Progressive*. Established 1888; 
The Fresno Republican Publishing Co., pub- 
lishers. Subscription, daily and Sunday, 
$7.20; sworn detailed average circulation for 
year, 1914, 20.365* net; for first five months 
1915. 21,724* net; 8 to 42 pages, 7 columns; 
length of columns, 21 2/7 in.; width, 2% in. 
Can use matrices. 

Advertising rates, 7 cts. a line; 2.800 lines, 
within one year, 4 cts.; 7,000 lines, 3% cts.; 
14,000 lines, and over, 3 % cts. a line. Pre- 
ferred position, 15 and 25% extra. Clas- 
sified, 1. per word; one week, 6 cts.; one 
month, 24 cts. Reading notices, 20 cts. a 
line first insertion; 10 cts., subsequent in- 
sertions; headline counts double. 



LONG BEACH Population 17,809. Lo- 
cated 20 miles South of Los Angeles on 
Southern Pacific and San Pedro, Los 
Angeles and Salt Lake Railroads. Also 
Pacific Electric interurban line. A noted 
health and pleasure resort. Principal in- 
dustries are, shipbuilding plant; woolen 
mill ; fish canneries and numerous small 
manufacturing concerns. Bank clearings 
during 1913, approximately, $1,500,000.00. 



PRESS Every evening except Sunday. 
Independent. Established 1888. Tribune 
Press Publishing Company, publishers. Sub- 
scription, $5; circulation not given by pub- 
lisher; 8 to 16 pages, 8 columns; length of 
columns, 20 in.; width 2 Ves in. Can use 
matrices. 

Advertising rates, 42 cts. an inch; 100 
in. within one year, 35 cts.; 200 in., 30 cts.; 
300 in., 28 cts.; 400 in. or more, 25 cts. an 
inch. Readers, 10 cts. a line. Classified, 6 
cts. a line. 



TELEGRAM Every evening except Sun- 
day. Republican. Established 1904. Long 
Beach Daily Telegram Co. (Inc.), publishers. 
Subscription, $5 ; sworn average circulation 
for six months prior to April 1, 1915, 4,205* 
net paid; 10 to 16 pages, 8 columns; length of 
columns, 21 y 2 in.; width, 2% in. Can use 
matrices. 

Advertising rates, 40 cts. an inch; sub- 
sequent insertions, 30 cts. an inch; on yearly 
contract, 500 in., 25 cts.; 1,000 in., 22 cts. 
an inch. Readers, 10 cts. a line; 1.000 
lines within one year, 7 cts. a line. Classi- 
fied, 6 cts. a line. 



LORDSBURG Population, 1910 census, 954; 
1915 estimate, 1600. Located 30 miles 
from Los Angeles, on Atchison, Topeka & 
Santa Fe, Southern Pacific and Pacific 



CALIFORNIA 



Electric Railway systems. Orange and 
lemon, as well as other fruit and vege- 
table growing being the principal indus- 
tries. Lordsburg College located here. 
Annual income from the various industries 
$750,000.00. 



VICTORY THE ISSUE Monthly (1st.) 
Prohibition. Established 1909. Issue Print- 
ing' Co., publishers. Subscription 10 cts. 
Circulation not given by publishers. 20 
pages, 4 columns ; length of columns, 13 in., 
width 2V 8 in. Can use matrices. Forms 
close 15th of month preceding. 

Advertising rates, agate. 4<i cts. a line flat. 

See advertisement on page 511. 



LOS ANGELES Population, 1910 census 
319,198; 1914 City Directory 550,000. 
Equable climate. Steamers to San Francisco. 
3 railroads. Commercial metropolis of the 
Southwest; has $28,000,000 Aqueduct and 
deep water harbor and docks, in excellent 
fruit growing country, with large orange 
groves and vineyards; exports fruits, raisins, 
wool, wine and petroleum; gold in vicinity. 
Favorite health resort. 796 miles improved 
boulevards. Seat of University of Southern 
California. State Normal, Catholic, Baptist 
and Presbyterian. Bank clearings during 
year 1914, $1,145,167,110. Annual value of 
manufactured products, $128,300,000. An- 
nual value of agricultural products, citrus 
fruits, minerals and oil in territory imme- 
diately contiguous to Los Angeles, $244,- 
583,311. Postoffice receipts during 1914, 
$2,215,114. 



AMERICAN GLOBE Monthly. Financial. 
Investments. Established 1903. Wm. J. 
Schaefle, publisher. Subscription, $1 ; claimed 
average circulation for year 1914, 10,000; 16 
pages, 3 columns; length of columns, 10% 
in. ; width 2 V2 in. Office, International Bank 
Building. 

Advertising rates, $2, flat, an inch. Reading 
notices, $1 a line, with discount on six 
months and longer. Classified, 25 cts. a line. 

See advertisement on page 526. 



CALIFORNIA CULTIVATOR Every Fri- 
day. Agricultural. Established 1889. Cul- 
tivator Publishing Co., publishers. Subscrip- 
tion, $1. Claimed average circulation for year 
1914, 16,731; 24 to 32 pages, 4 columns; 
length of column*, 13% in.; width, 2Vs in. 
Office, 115-117 North Broadway. 

Advertising rates, agate, 12 cts. a line, flat. 
Special position, 15% extra. 



CALIFORNIA OUTLOOK Every Satur- 
day. Progressive. Established 1906. Cali- 
fornia Outlook Company, publishers. Sub- 
scription, $2 ; claimed average circulation for 
six months ending April 30, 1915, 4,060*; 16 
to 24 pages, 3 columns ; length of columns, 10 
in. ; width, 2 V2 in. Cannot use matrices. 
Forms close Tuesday night. Office, 508 Liss- 
ner Building. 

Advertising rates, $1 an inch; 20 in. with- 
in one year or V3 page, 91 cts.; 50 in. or 1 



NELSON CHBSMAN & CO.'S RATE BOOK. 



13 



CALIFORNIA 



page 84 cts., 100 in., 77 cts. ; 200 in., 70 cts.; 
300 in., 63 cts.; 500 in., 56 cts.; 1000 in., 
49 cts. an inch; inside cover 20% and out- 
side back cover 40% extra. 



CALIFORNIA SOCIAL DEMOCRAT 
Every Saturday. Socialist. Established 
1911. Socialist Party of California, pub- 
lishers. Subscription, $1; claimed average 
circulation for year 1914, 6,000; 4 pages,' 7 
columns; length of columns, 19% in.; width, 
2%. in. Can use matrices. 

Advertising rates, 60 cts. an inch; on con- 
tract, 50 cts.; 100 in. within one year, 50 
cts.; 200 in., 45 cts.; 500 in., 40 cts.; 1,000 
in, 30 cts. an inch. Readers, 10 cts a line; 
500 lines, 7 cts; 1,000 lines, 5 cts. a line. 



CALIFORNIA VOICE Every Thursday. 
Prohibition. Established 1884. Wiley J. 
Phillips publisher. Subscription, $1 ; claimed 
average circulation for year 1914, 5,000; 8 
pages, 4 columns; length of columns, 13 in.; 
width, 2*4 in. Cannot use matrices. Office, 
Second and Spring Streets. 

Advertising rates, 25 cts. an inch. 



CITIZEN Every Friday. Labor. Estab- 
lished 1901. Union Labor News Co., pub- 
lishers. Subscription, $1; claimed average 
circulation for year 1914. 8,000; 10 pages, 7 
columns; length of columns, 20 in.; width, 
2% in. Office, 203 New High Street. 

Advertising rates, 60 cts. an inch; on con- 
tract. 50 cts. an inch; 200 in., 45 cts.; 18 in 
or more each week, for one year, 30 cts. Read- 
ing notices, 10 cts. a line, with discount on 
500 lines and over. 



EFFICIENCY Monthly (1st.) Attain- 
ment and Achievement. Established October 
1915. Christian D. Larson, publisher. Sub- 
scription, $1.50. Circulation not given by 
publisher; 50 pages, 3 columns; length of 
columns, 9 in.; width, 2% in. Cannot use 
matrices. Forms close 5th of month pre- 
ceding. Office, 606 South Hill St. 

Advertising rates, 15 cts. a line; second 
or third cover pages (two colors) $65; 
fourth cover (two colors) $75. 



EVERYMAN Monthly (20th). Radical. 
Established 1904. Golden Press, publishers. 
Subscription, $1.50. Claimed average circu- 
lation for year 1914, 6,000; 40 pages, 2 
columns; length of columns, 9% in.; width, 
3 in. Cannot use matrices. Forms close 10th 
of month. Office, 621 American Bank Build- 
ing. 

Advertising rates, $1.50 an inch; full page, 

$25. 



EXAMINER Every morning including 
SUNDAY. Independent. Established 1903. 
W. R. Hearst, proprietor. Subscription, daily 
and Sunday, $8. Sworn average circulation 
for twelve months prior to April, 1915, daily, 



CALIFORNIA 



74,726* net paid; Sunday, 143,569* net 
paid; daily, 24 to 36 pages; Sunday, 112 
to 148 pages, 8 columns; length of columns, 
20 in. ; width, 2 T V in. Can use matrices. 

Advertising rates, daily, 15 cts. a line; 500 
lines within one year, 14 cts.; 1,000 lines, 13 
cts.; 3,500 lines, 12 cts.; 7,000 lines, 11% 
cts.; 10,000 lines, 11 cts.; 14,000 lines, 10% 
cts.; 20,000 lines, 10 cts. a line. Sunday, 
when daily is also used, 50% additional. 
Sunday, only, stated time, 25 cts. a line, 2 
times or 500 lines, 24 cts.; 4 times or 1,000 
lines, 22 cts.; 13 times or 3,500 lines, 20 
cts.; 26 times or 7,000 lines, 19 cts.; 39 
times or 10,000 lines, 18 cts.; 52 times or 
14,000 lines 16, cts. Automobile advertising, 
daily, 15 cts. a line; 500 lines on yearly 
contract 14 cts.; 30 times or 1,000 lines 13 
cts.; 60 times or 3,500 lines 12 cts.; 91 
times or 7,000 lines 11% cts.; 182 times or 
10,000 lines 11 cts.; 273 times or 14,000 
lines 10% cts.; 365 times or 20,000 lines 10 
cts. a line. Sunday, 31% cts.; 2 times or 500 
lines 30 cts.; 4 times or 1,000 lines 27% cts.; 
13 times or 3,500 lines 25 cts.; 26 times or 
7,000 lines 23% cts.; 39 times or 10,000 
lines 22% cts.; 52 times or 14,000 lines 20 
cts. a line. Where the daily and Sunday are 
uesd in conjunction the Sunday rate is 50% 
additional. Preferred position, 15, 25 or 
3 3%% extra. Double column advertise- 
ments must be not less than 42 lines 
deep. Strictly mail order advertising, 12 cts. 
a line; Sunday, 18 cts. a line, flat. Classified 
(8 words to the line), daily, lc. a word; Sun- 
day, l%c. a word (minimum charge, 25 cts.) ; 
business personals, daily, 3 cts. a word; Sun- 
day, 4 cts. a word; baths, manicure, medical 
daily or Sunday, 7 cts. a word. Reading 
notices, agate, 35 cts. a line; agate top head 
(head counts 2 lines), 40 cts. a line; 
nonpareil (head counts 2 lines), 50 cts. a 
line; minion (head measured in minion), 75 
cts. a line; first page, agate, $2 a line; 
nonpareil, $3 a line. All readers have a mark 
attached. 



EXPRESS Every evening except Sunday. 
Independent. Established 1871. Evening Ex- 
press Co., publishers. Subscription, $3 ; sworn 
average circulation for twelve months prior to 
April 1, 1915, 53,501* net paid; 16 to 24 
pages, 8 columns; length of columns, 20 in.; 
width, 2r^ in. Can use matrices. Office, 719- 
21 South Hill Street. 

Advertising rates, agate, 15 cts. a line; 
1,000 lines within one year, 14 cts.; 26 times 
or 1,400 lines 11 cts.; 52 times or 5,000 lines 
10 cts.; 78 times or 10,000 lines 9% cts.; 
156 times or 14,000 lines 9 cts.; 312 times 8 
cts. a line. Preferred positions 10 and 25% 
extra. Classified 1% cts., per word. Read- 
ing notices 50 cts. a line; telegraphic $2 a 
line. In combination with morning TRIBUNE 
(tci appear following morning or Sunday morn- 
ing and Monday evening same copy in both 
editions ) display 27 cts. a line; time rates 
as per above schedule, 20, 18, 17, 16 or 14 
its. a line; space rates 22, 19, 18, 17 or 
lti cts. a line. Reading notices 80 cts., tele- 
graphic $3. I'll a line. Classified 15 cts. a 
line. 



14 



NELSON CHESMAN & CO.'S RATE BOOK. 



CALIFORNIA 



GRIZZLY BEAR Monthly. Historical for 
State of California. Established 1907. Grizzly 
Bear Publishing Co. (Inc.), publishers. Sub- 
scription, $1 ; claimed average circulation for 
year 1914, 12,600; 32 pages, 3 columns; 
width of columns, 2% in. Forms close 20th 
preceding month. 

Advertising rates, one inch, $2.50. Dis- 
count on 4 or more consecutive insertions. 
Classified, 15 cts. a nonpareil line. 



HERALD Every evening except Sunday. 
Independent. Established 1911. Evening 
Herald Publishing Co., publishers. Sub- 
scription, $4.80. Sworn detailed average cir- 
culation for six months prior to April 1 
1915, 108,123* net paid; 24 pages, 8 col- 
umns; length of columns, 20 in.; width, 2% 
in. Can use matrices. Office, Chamber of 
Commerce Building. 

Advertising rates, agate, 20 cts. a line; on 
yearly contract 13 times or 500 lines. 19 
cts.; 26 times or 1000 lines, 18 cts.; 52 
times or 2,500 lines. 17 cts.; 78 times or 
3,500 lines, 16 cts.; 156 times or 5,000 lines, 
15 cts. a line. Position next to reading, 15% 
or full position (three in. minnimum), 
25% extra. Reading notices, 50 cts. a line; 
telegraphies, $1 a line. Classified, 10 cts. a 
line. 

See advertisement on page 513. 



MOTOR WEST Semi-monthlv (1st and 
and 15th). Established 1906. Fred J. Wagner, 
publisher. Subscription, $2; claimed aver- 
age circulation for year 1914, 7,150; 52 pages, 
2 columns; length of columns, 10 in.; width, 
3V 2 in. 

Advertising rates, full page, $60; % page. 
$35; Y* page, $20; V 8 page, $12. 



PACIFIC COAST BUREAU See adver- 
tisement on page 513. 



OUT WEST MAGAZINE Monthly (1st). 
Literary. Established 1894. Geo. V. Steep, 
publisher. Subscription, $1.50; claimed aver- 
age circulation for year 1914, 44,106; 68 to 96 
pages, 2 columns; length of columns, 8 in.; 
width, 2Vz in. Forms 15th of preceding 
month. Office, 546 S. Los Angeles Street. 

Advertising rates, agate, 35 cts. a line; 
full page, $60; %, &, Vs tV Page pro rata; 
six consecutive insertions 5% discount, 
twelve insertions or three pages, used within 
one year, 10% discount. 



PACIFIC POULTRY CRAFT Monthly. 
Poultry and pigeons. Established 1895. 
Pacific Poultry Craft Co., publishers. Sub- 
scription, 50 cts.; claimed average circula- 
tion for year 1914, 10,387; 40 to 76 pages, 
3 columns; length of columns, 10 in.; width, 
2% in. 

Advertising rates, $1 an inch. 



PACKER. See Kansas City, Mo. 



CALIFORNIA 



RECORD Every evening except Sunday. 
Independent. Established 1895. Record Pub- 
lishing Co., publishers. Subscription, $3. 
Sworn average circulation for six months 
prior to April 1, 1915, 40,027* net paid; 8 
to 16 pages, 8 columns; length of columns, 
20 in.; width, 2 in. Can use matrices. 
Office, 612 Wall Street. 

Advertising rates, agate, 6V2 cts.; in full 
position, 7% cts., flat, a line. Classified, lc. 
per word. Notices, following pure reading, 
20 cts. a line. 



TIDINGS Every Friday. Catholic. Es- 
tablished 1895. Tidings Publishnig Co., 
(Inc.), publishers. Subscription $2. Claim- 
ed average circulation for year ending June. 
1915, 15,300; 20 pages, 3 columns; length 
of columns 13^ in., width 3% in. Can not 
use matrices. Office 216 Higgins Bldg. 

Advertising rates, $1 an inch; on three 
months contract, 75 cts. an inch. 



TIMES Every morning including SUN- 
DAY. Independent Republican. Established 
1881. Harrison Gray Otis, publisher. Sub- 
scription, daily and Sunday, $9: Sunday 
only, $3.50; sworn average circulation, for 
first three months 1915, daily, 58,589* net; 
Sunday, 97,284* net; daily 20 to 34 pages, 
Sunday, 148 to 160 pages, 7 columns; length 
of columns, 21%. in.; width, 2% in. Can use 
matrices. Office, First Street and Broadway. 

Advertising rates, agate, daily 14 cts. a line; 
Sunday, 18 cts. a line; 2,000 lines lines, with- 
in one year, daily 12 cts. a line; Sunday, 15 
cts.; 5,000 lines, daily, 11 cts.; Sunday 14 cts.; 
7,000 lines daily, 10 cts.; Sunday, 13 cts. a 
line; mail-order, schools, colleges and hotels, 
daily, 12 cts.; Sunday, 15 cts. a line. Sunday, 
magazine section (columns 15 ems pica wide), 
1/5 higher than regular rate. Preferred 
position, 15 and 33%% extra. (Minimum for 
full position, 4 in.). Reading notices, daily or 
Sunday, 25 cts. a line, solid agate; leaded, 30 
cts. Pure reading matter, 50 cts. a line. Classi- 
fied, ordinary, daily, lc. n word; Sunday, 1% 
cts. a word. 



TRIBUNE Every morning including 
SUNDAY. Independent. Established 1911. 
Express Tribune Co., publishers. Subscrip- 
tion, $5; sworn average circulation for twelve 
months prior to April 1, 1915, 58,785* net 
paid; 16 to 70 pages, 8 columns; length of 
columns, 20 in.; width, 2% in. 

Advertising rates, agate, daily, 15 cts. a 
line; 1,000 lines within one year 14 cts.; 26 
times or 1,400 lines 11 cts.; 52 times or 
5.000 lines 10 cts.; 78 times or 10,000 lines 
9% cts.; 156 times or 14,000 lines 9 cts.; 312 
times 8 cts. a line. Sunday edition, lc. per 
line additional. Preferred position 10% and 
25% extra. Reading notices 50 cts. a count 
line; telegraphic $2 a count line. Classified 
1 % cts. per word. Combination rates with 
evening EXPRESS, which see. 



WEST COAST MAGAZINE Monthly. 
Literary. Established 1906. Grafton Pub- 
lishing Co., publishers. Subscription, $1.50; 



NELSON CHBSMAN & CO.'S RATE BOOK. 



15 



CALIFORNIA 



claimed average circulation for year 1914, 
13,000; 64 pages, 3 columns; length of col- 
umns, 12 in.; width, 2% in. Forms close 1st 
preceding month. Office, 223 East 4th Street. 
Advertising rates, agate (minimum 1 inch), 
30 cts. a line. Vs page, $17.50; M page, $32; 
Vs Page, $40; Vz page, $55; 1 page, $90. Dis- 
count 5 or 10% on 6 or 12 month contracts. 



WESTERN EMPIRE Monthly. Rural 
Home. Horticulture. Established 1900. 
Western Empire Publishing Co., publishers. 
Subscription, 50 cts. Claimed average cir- 
culation for year 1914, 44,490. 20 pages, 
4 columns; length of columns, 15 in.; width, 
2Vs in. Can use matrices. Forms close 21st 
of each month preceding issue. Office, 929 
So. Fiqueroa St. 

Advertising rates, 25 cts. a line, with dis- 
count for time and space. 



MOUNTAIN VIEW Population 1910 census. 
1,161; 1914 estimated, 2,540. Southern 
Pacific R. R. Devoted to small orchards; big 
shipping point for peaches, prunes, apricots 
and other fruits. General fruit country. 



SIGNS OF THE TIMES Every Wednes- 
day. Seventh-day Adventist. Established 1874. 
Pacific Press Publishing Association, pub- 
lishers. Subscription, $1.75. Claimed aver- 
age circulation for year 1914, 26,254; 16 
pages, 3 columns; length of columns, 12% 
in.; width, 2% in. 

Advertising rates, $3.50 an inch each in- 
sertion. 



SIGNS OF THE TIMES MAGAZINE 
Monthly. Seventh-day Adventists. Established 
1909. Subscription, $1; claimed average cir- 
culation for year 1914, 36,732; 48 pages, 2 
columns; length of columns, 8 in.; width, 

2 V* in. . 

Advertising rates, $3.50 an inch; one page, 
$56; Vi and V 2 pages pro rata. Discount on 

3 months and longer. 



OAKLAND Population 150,174. On San 
Francisco Bay opposite San Francisco and 
connected with it by four ferry systems. 
It is the Pacific Coast Terminal of Southern 
Pacific, Western Pacific, Santa Fe and Oak- 
land, Qutioch & Eastern railroads; likewise 
the "Lincoln Highway." Manufacturers 
include ship yards, iron works, steel works, 
planing and cotton mills; paint works; tan- 
neries; grain elevators; canneries; furnit- 
ure, shoe and shirt factories, 1,250 enter- 
prises in all. Seat of Oakland College of 
Medicine and Surgery. Pacific Theological 
Seminary and Lutheran Seminary. Pre- 
eminently a city of homes and schools. Also 
maintains a $2,000,000.00 hotel. Freight 
handled in harbor during 1914, 4,000,000 
tons. Building expenditures during 1914, 
$5,217,520.50. Post office receipt in 1914, 
$509,226.97. Bank clearings during year 
1914, $176,074,062.82. Annual value of 
manufactured products, exceeding $60,000,- 
000.00. 



CALIFORNIA 



ENQUIRER Every evening except Sun- 
day. Independent Republican. Established 
1878. Enquirer Publishing Co., publishers. 
Subscription, $4.20. Sworn average circula- 
tion for six months prior to April 1, 1915, 23,- 
928* net paid; 12 to 20 pages, 7 columns; 
length of columns, 21 in.; width, 2% in. Can 
use matrices. Office, 416-20 Tenth Street. 

Advertising rates, 5 cts. a line; preferred 
position, 6 cts. a line (minimum space for 
full position, 3 in.). Minion readers, 5 cts. 
a line; nonpareil readers, 25 cts. a line; italic, 
$1 a line. Classified, lc. a word. 



OBSERVER Every Saturday. Republican. 
Established 1908. Observer Publishing Com- 
pany (Inc.), publishers. Subscription, $2; 
claimed average circulation for six months 
ending January 1, 1915, 16,738. 16 pages, 
2 columns; length of columns, 10 in.; width, 
314. Cannot use matrices. Office, 470 Thir- 
teenth St. 

Advertising rates, $2 an inch, with dis- 
counts of 5, 10 or 20% on 3, 6 or 12 months 
contract. 



TRIBUNE Every evening except Sunday. 
SUNDAY MORNING. Independent Repub- 
lican. Established 1872. Tribune Publishing 
Co., publishers. Subscription, daily and Sun- 
day, $6. Sworn detailed average circulation 
for six months prior to April 1, 1915, daily 
and Sunday, 41,433* net paid; daily, 20 
to 24 pages; Sunday, 48 to 52 pages, 7 col- 
umns; length of columns, 21 in.; width, 2 1 /s 
in. Can use matrices. Office, 8th and Franklin 
Streets. 

Advertising rates, daily, 13 cts.; Sunday, 

16 cts. a line; on yearly contract, 26 times, 

11 or 14 cts.; 52 times, 9 or 13 cts.; 104 

times, 8 or 11 cts.; 156 times, 7 or 9 cts. a 

line, for dailv or Sundav; 1,000 lines, 9 or 

13 cts.; 2,000 lines, 8 or 11 cts.; 3,000 

lines or more, 7 or 9 cts. a line for daily 

or Sunday. Double column advertisements 

I must be not less than 2 in. in depth. Mail 

1 order advertising, 8 cts. a line, flat, daily; 10 

i cts. Sunday. Preferred position, 1 or 2 cts. 

extra. Classified, 7 cts. _a line. Reading 

notices, minion, 75 cts. a line; 100 lines, 50 

cts.; 500 lines, 40 cts.; 1,000 lines, 30 cts. 

a line; nonpareil, 5 cts. a line less. 

See advertisement on page 468. 



WORLD Every Saturday. Socialistic. 
Established 1907. Branch Oakland Socialist 
Party, publishers. Subscription, $1; circu- 
lation not given by publisher; 4 pages, 7 
columns; length of columns, 19 % in.; width, 
2% in. Office. 581 13th Street. 

Advertising rates, 30 cts. an inch. 



PASADENA Population, 1910 census 30,291; 
1914, U. S. Census Bureau estimate, 40,488. 
4 railroads. In the center of rich fruit 
growing district, more especially in oranges 
and lemons; vegetable and fruit packing, 
canning and shipping point. Noted winter re- 
sort and is one of the finest residence cities 
in America. Has one automobile for every 



16 



NELSON CHESMAN & CO.'S RATE BOOK. 



CALIFORNIA 



eight persons in the City. Seat of Throop 
College of Technology. Assessed valuation 
for year 1914. $57,511,665. Post office 
receipts for 1914, $149,929.85.- Building 
permits for 1914, $2,989,500. Bank de- 
posits during the year 1914, $16,000,000. 



STAR Every evening except Sunday. Re- 
publican. Established 1886. Chas. H. Prisk, 
publisher. Subscription, $4.50. Sworn aver- 
age circulation for twelve months prior to 
April 1, 1915, 9,025* net paid; 14 to 36 
pages; 8 columns; length of columns, 21 in.; 
width, 2% in. Can use matrices. 

Advertising rates, 75 cts. an inch; 150 in., 
50 cts.; 250 in., 45 cts.; 500 in., 40 cts. an 
inch. Special positions, 10 and 20% additional. 
Reading notices, 15 cts. per line. Classified, 
6 cts. a line. 



PETALUMA Population, 5,880. On Petalu- 
ma Creek and Northwest Pacific Railroad, 
having steamer line to San Francisco. Is 
a distributing point for the surrounding 
territory, which is very productive of coal, 
basalt, cereals, fruit, poultry and eggs; 
annual production of eggs, 10,464,744 
dozen, valued at $3,191,741; poultry 88,- 
824 dozen valued at $450,000 and other 
poultry products valued at $450,000. 
Other industries are incubator, silk, over- 
all and shoe factories ; flour feed and 
planing mills; carriage works and machine 
shops. Five banks having a combined 
capital and surplus of $1,257,000 and com- 
bined deposits amounting to $4,850,000. 

POULTRY JOURNAL Every Wednesday. 
Poultry. Established 1895. Frank H. Snow, 
publishers. Subscription $1. Sworn average 
circulation for nine months ending September, 
1914, 8,585*; 20 pages, 4 columns; length of 
columns, 12% in.; width, 2% in. Can use 
matrices. 

Advertising rates $1.25 an inch; 52 inches 
within one year $1; 104 in., 85 cts.; 260 
in., 65 cts.; 520 in., 50 cts.; 1040 in., 
40 cts.; 2496 in. or more, 35 cts. an inch. 



SACRAMENTO Population, 1910 census 
60,000; 1914 estimated 76,662. State 
Capitol. On Sacramento River and 3 trans- 
continental railroads. Five jnterurban 
traction lines, four competing river lines. 
Distributing center for agricultural valley 
and mining district, and shipping point of 
green and dried fruits, hops, nuts, vege- 
tables and citrus fruits. Manufactures in- 
clude brooms, bricks, tile, pottery, lumber, 
harness, saddlery, carriages, automobiles 
and flour; also has fruit canneries; rivet 
and pipe works, car and machine shops of 
the Southern Pacific R. R., employing 2,500 
to 3,500 hands and Western Pacific R. R. 
Co. shops. Crocker Art Gallery located here. 
Building permits during 1914, $2,329,978. 
Bank clearings during year 1914, $103,- 
286,903.09. 



CALIFORNIA 



Saturday. Agricultural. Established 1857. 
James McClatchy & Co., publisher. Sub- 
scription, daily, $6; Saturday, $1.50. Sworn 
detailed average circulation for nine months 
ending April 30, 1915, daily, 29,213*; Satur- 
day, 30,407*; daily, 14 to 24 pages; Satur- 
day, 30 to 42 pages; daily or Saturday 8 
columns; length of columns, 21% in.; width, 
2^ in. Can use matrices. 

Advertising rates, agate, daily or Saturday, 
5 cts. a line; next reading, 5% cts. a line; 
full position, 6 cts. a line (minimum for full 
position, 3 in.). Classified, lc. a word. Read- 
ing notices, 25 cts. a line. 



LIVE STOCK AND DAIRY JOURNAL 
Monthly (1st). Live Stock, Dairy and Poultry. 
Established 1901. Agricultural Publishing Co. 
(Inc.), publishers. Subscription, 75 cts.; 
sworn detailed average circulation for first 
six month, 1915, 17,234* net paid; 24 
pages, 4 columns; length of columns, 12 
in.; width, 2% in. Forms close 25th of pre- 
ceding month. 

Advertising rates, 12 cts flat, a line. 



BEE Every evening except Sundav. In- 
dependent. Also SATURDAY BEE. Every 



STAR Every evening except Sunday. In- 
dependent. Established 1904. Sacramento 
Star Co.. publishers. Subscription, $4.20. 
Sworn average circulation for twelve months 
prior to April 1, 1915, 7,101* net paid; 8 to 
16 pages, 8 columns; length of columns, 21% 
in.; width. 2 in. Can use matrices. 

Advertising rates, agate, 1% cts. a line; 
in full position, 2 cts. flat a line. Following 
pure reading notices. 12 cts. a line. Classi- 
fied, % cts. per word. 



UNION Every morning including SUN- 
DAY. Independent. Established 1851. The 
L. E. Bontz Publishing Co., publishers. Sub- 
scription, $6. Sworn average circulation for 
twelve months prior to April 1, 1915, daily 
and Sunday 12,709* net paid; 16 to 40 
pages, 7 columns; length of columns, 20 in. 
Can use matrices. 

Advertising rates, daily or Sunday, agate, 
less than 1,000 lines within one year, 5 cts. a 
line; 1,000 lines, 4 cts.; 5,000 lines, 3 cts. a 
line. Position, 10 and 16%% extra. Classified, 
lc. a word. Reading notices, per count line, 
25 cts.; subsequent insertions, 20 cts.; 30 or 
more insertions, consecutively, 10 cts. a line 
per time; not consecutively, one month or 
longer, 15 cts. a line; pure reading, double 
price; telegraphic readers, 75 cts. a line. 



SAN DIEGO Population 39,578. On San 
Diego Bay. Fine harbor, ocean steamer 
lines; takes care of vast European and 
Oriental shipping interests, exports, lum- 
ber, olives, olive oil, dried fruits, cotton, 
oranges, lemons, raisins, hides, wool and 
honey. Building permits for year 1913, 
amounted to $10,000,000.00. Bank clear- 
ings during year 1913, $134,155,368.00. 
Annual value of manufactured products, in- 
cluding dried and canned fruits, $50,000,- 
000.00. 



SUN Every evening except Sunday. In- 
dependent. Established 1881. San Diego Sun 



NELSON CHESMAN & CO.'S RATE BOOK. 



17 



CALIFORNIA 



Co., publishers. Subscription, $3. Sworn 
average circulation for six months prior to 
April, 1915, 15,330* net paid; 12 to 24 
pages, 8 columns ; length of columns, 20 
and 24 in.; width, 2 in. Can use matrices. 
Advertising rates, agate, 3 cts. a line; 
in position, 3 % cts., flat, a line. Classified, 
% cts. per word. Notices, following pure 
reading, 15 cts. a line. 



TRIBUNE Evening edition of Union, 
which see. 

See advertisement on page 513. 



UNION Every morning including SUN- 
DAY and TRIBUNE every evening except 
Sunday. Republican. Established 1868. 
San Diego Union Co., publishers. Subscrip- 
tion, Union, daily and Sunday, $9 ; Sunday 
only, $2; Tribune, $4; sworn average circu- 
lation for six months prior to April 1, 1915, 
morning and evening combined (Sunday ex- 
cluded), 24,681* net paid. Sunday, 19,459* 
net paid. Union 12 to 40 pages; Tribune 12 to 
20 pages. Union and Tribune 8 columns; 
length of columns, 21 in.; width, 2ts in. Can 
use matrices. 

Advertising rates, agate, combined morning 
and evening (Sunday not included), 8 cts. a 
line; 52 insertions or 1,000 lines within 
twelve months, 7 cts.; 104 insertions or 5000 
lines, 6 cts.; 156 insertions or 10,000 lines, 
5 cts. a line. Classified (minimum 50 cts.), 
9 cts. a line. Sunday, display, 8 cts. a line; 
1,000 lines within twelve months, 6 cts.; 
5,000 lines, 5 cts.; 10,000 lines, 4 cts. a line. 
Classified (minimum 25 cts.), 5 cts. a count 
lino. Special position in either edition, 15 or 
25% extra. No extra charge for broken col- 
umns, however, 2, 3, 4, 5, 6, 7 or 8 column 
ads must be 2, 4, 6, 7, 8, 10 or 10 inches 
deep. 

See advertisement on page 513. 



SAN FRANCISCO Population 1910 census 
416,912; 1914, U. S. census Bureau, esti- 
mated 528,705. On San Francisco Bay. 
So. Pac, Santa Fe and Western Pacific 
Railroads. Commercial metropolis of the 
Pacific Coast. Ocean steamers to Alaska, 
Panama, South America, Philippine Islands, 
Australia, Asia, Mexico, Hawaii and Europe; 
very large domestic and foreign commerce 
with important fishery and oil interests; 
the largest manufactures include sugar, 
boots and shoes, flour, cigars, canned fruit 
and clothing; also wire cable works, sash 
door and blind works, foundry and machine 
shops and large iron shipbuilding works; 
U. S. Mint and U. S. Regional Bank 
located here, together with many institu- 
tions and attractive buildings. Annual value 
of manufactured products, $133,041,000.00. 
Bank clearings for year 1914, $2,516,- 
004,816. 



ARCHITECT AND ENGINEER OF CALI- 
FORNIA Monthly. Architectural. Established 
1905. Architect and Engineer Co., publishers. 
Subscription, $1.50 ; claimed average circu- 
lation for year 1914, 10,500; 180 pagres, 2 
columns; length of columns, 8 in.; width, 



CALIFORNIA 



2 V2 in. Can use matrices. Office, 167 Mo- 
nadnock Building. 

Advertising rates, Vs page, $18; V4. page, 
$22.50; y 2 page, $36; one page, $60. Dis- 
count, 20% on six months; 33% on one year. 



ARGONAUT Every Saturday. Independ- 
ent Republican. Established 1877. Argonaut 
Publishing Co., publishers. Subscription, $4; 
claimed average circulation for year 1914, 
7,650 net; 16 pages, 4 columns; length of 
columns, 14 in.; width, 2% in. Office, 207 
Powell Street. 

Advertising rates, agate, .10714 cts. per 
line ; alongside reading, or top of column, 
.125 cts. Reading notices, 25 cts. a line. 
Discount on 26 or more insertions or half 
page or over one insertion. 



ARMY AND NAVY NEWS Monthly (1st.) 
Military and Naval. Established 1913. 
Army and Navy News Pubishing Co. (Inc.), 
publishers. Subscription $1. Claimed aver- 
age circulation for year 1914, 5,300; 30 to 
40 pages, 3 columns; length of columns 11% 
in.; width, 2% in. Can not use matrices. 
Forms close 20th of month preceding. Of- 
fice, Chronicle Bldg. 

Advertising rates, $3 an inch. 



BREEDER AND SPORTSMAN Every 
Saturday. Sporting. Established 1882. F. W. 
Kelley, publisher. Subscription, $3; claimed 
average circulation for year 1914, 5,170 net; 
20 pages, 4 columns; length of columns, 13% 
in.; width, 2 % in. Office,, Pacific Building. 

Advertising rates, 1 inch, one time, $2 ; one 
month, $5; three months, $13; six months, 
$24.50; one year, $41.50. Reading notices, 
nonpareil, 25 cts. a line; pure reading, 50 cts. 
per count line. 



Pa 



BRITISH AMERICAN See Philadelphia, 



BRITISH CALIFORNIAN Monthly. Brit- 
ish interests. Literary. Established 1897. C. 
B. Sedgwick, publisher. Subscription $1 ; 
claimed average circulation for year 1914, 8,- 
000; 24 pages, 3 columns; length of columns, 
liy 2 in.; width, 2% in. Office, 736 Pacific 
Building. 

Advertising rates, $3 an inch. 



BULLETIN Every evening except Sunday. 
Republican. Established 1855. R. A. Croth- 
ers, proprietor. Subscription, $3.60. Sworn 
average circulation, for twelve months prior 
to April 1, 1915, 118,305* or 111,193* 
net paid; 20 to 28 pages, 7 columns; length 
of columns, 20 in.; width, 2-rV in. Can use 
matrices, Office. 767 Market Street. 

Advertising rates, agate, 20 cts. a line; 26 
times, 19 cts.; 52 times, 18 cts.; 156 times, 17 
cts.; 312 times, 16 cts. Open space within one 
year, 2,500 lines, 19 cts. a line; 5,000 lines, 
18 cts.; 7,500 lines, 17 cts.; 10,000 lines, 16 
cts. a line; first page, 50 cts. a line. Preferred 
position, 25% extra. Double column advertise- 
ments must be 42 lines deep; triple column, 70 



IS 



NELSON CHESMAN & CO.'S RATE BOOK. 



CALIFORNIA 



lines or four columns, 100 lines deep. New 
publications, 15 cts. a line. Strictly mail 
order advertising, 16 cts. a line; full position, 
20 cts. per line. Automobile (minimum 14 
lines), 52 consecutive Saturdays, 16 cts a line; 
week days, other than Saturday, 18 cts. Read- 
ing notices (bold face headline counts double), 
nonpareil, 75 cts.; agate, 50 cts. a line. 
See advertisement on page 482. 



CALIFORNIA CHRISTIAN ADVOCATE 
Every Thursday. Methodist. Established 1851. 
The Methodist Book Concern, publishers. 
Subscription, $1. Claimed average circula- 
tion for year 1914, 9,500; 24 pages, 3 col- 
umns; length of columns, 11% in.; width, 
2% in. Forms close two weeks in advance. 

Advertising rates, agate. 5 cts. a line. Read- 
ing notices, 8 cts. a line. Special position, 
20% extra. See Chicago N. W. Christian Ad- 
vocate for combination rate of seven Metho- 
dist weeklies. 



CALIFORNIA FRUIT NEWS E very 
Saturday. Fruit Trade and Horticulture. 
Established 1888. H. C. Rowley, publisher. 
Subscription, $3. Circulationnot given by 
publisher; 16 to 20 pages, 4 columns; length 
of columns, 12% in.; width, 2% in. Office, 
460 Montgomery Street. 

Advertising rates, 75 cts. an inch, flat. 



CALIFORNIA 



312 times or 5,000 lines, 15 cts. a line. Full 
position, 25% extra. Double column adver- 
tisements must be at least 42 lines deep; 
triple columns, 70 lines; quadruple columns, 
100 lines. Reading notices, 75 cts. per non- 
pareil line; telegraphic news, $1 per non- 
pareil line. Classified, 15 cts. a line; 26, 52, 
156 or 312 times, within one year, 14, 13, 12 
or 11 cts. a line. 

See advertisement on page 513. 



CALIFORNIA COUNTRY JOURNAL 
Every Saturday. Agricultural. Established 
1884. Town and Country Journal Co., pub- , 
lishers. Subscription, $1; circulation not 
given by publisher; 32 pages, 4 columns; 
length of columns, 13 in.; width, 2% in. 
Office, 1005 Market Street. 

Advertising rates, agate, 25 cts. a line; dis- 
count on 500 lines, or more. Preferred posi- 
tion, 15% extra. 



CALIFORNIA HOME AND FARMER 
Semi-Monthly (1st and 15th.) Agricultural 
and Horticultural. A Magazine Section of 
and circulated with more than 70 California 
Country Newspapers. Established 1912. 
California Home and Farmer (Inc.), pub- 
lishers. Sworn detailed average circulation 
for first three months 1915, 84,964* net; 12 
pages, 4 columns; length of columns, 15% 
in.; width, 2% in. Can use matrices. Forms 
close 12 days in advance. Office 706 Chron- 
icle Bldg. 

Advertising rates, 21% cts. a line, flat. 
Classified, 4 cts. per word. 



CALL-POST Every evening except Sun- 
day. Republican. Established 1856. The Call 
Publishing Co., publishers. Sworn average 
circulation for twelve months prior to April 1, 
1915, 103,314* net paid; 14 to 48 pages, 7 
columns; length of columns, 21 % in.; width. 
2% in. Can use matrices. Office, Market and 
Third Streets. 

Advertising rates, agate, 20 cts. a line; 
13 times or 1,000 lines, 19 cts.; 26 times or 
2,000 lines, 18 cts.; 52 times or 3,000 lines, 
17 cts.; 156 times or 4,000 lines, 16 cts.; 



CAMERA CRAFT Monthly. Photographic. 
Established 1900. Subscription, $1. Claimed 
average circulation for year 1914, 12,500; 
96 pages, 2 columns; length of columns, 8 
in.; width, 2% in. Can use matrices. 
Forms close 15th preceding month. Office, 
Chas. Spreckels Building. 

Advertising rates, full page, $60; -h, %, 
V4, and % pages, pro rata. Discount 10 and 
20% on 6 and 12 months, respectively. 



CHRONICLE Every morning including 
SUNDAY. Independent. Also WEEKLY, 
Independent Rural. Established 1865. M. 
H. De Young, proprietor. Subscription, 
daily, with Sunday, $9; weekly, $1.50; 
sworn average circulation for year 1914, 
daily, 89,244* net paid; Sunday, 104,- 
600* net paid; weekly, circulation not 
given by publisher; daily 18 pages; Sunday, 
68 pages; weekly 8 pages; daily and Sunday 
7 columns; length of columns, 21% in.; width, 
2% in.; weekly, 8 columns, 21% in., width 
2 in Can use matrices. Office, Kearney, 
Geary and Market Streets. 

Advertising rates, daily, agate, 22% cts. a 
line; next reading, 25 cts.; full position, 27% 
cts. a line. Sunday edition, 25 cts. a line; 
next reading, 27% cts.; full position, 30 cts. 
a line. Financial page, 25 cts. a line. Dis- 
counts as follows 1,500 lines within one year. 
2%%; 2,500 lines, 5%; 5,000 lines, 7%%; 
10,000 lines 10%. Automobile, publishers or 
mail order, 20 cts. a line, flat. Minimum 
space for double column advertisements, 42 
lines in depth; triple column, 75 lines, 
four columns. 100 lines; five or more columns, 
140 lines. (Minimum space for position, 42 
lines). Classified, daily or Sunday, 15 cts. a 
line first insertion; 10 cts each subsequent 
consecutive insertion: personals and matri- 
monial 25 cts.; financial, medical and business 
opportunities, 15 cts. a line. Reading notices, 
daily or Sunday, news pages, in agate, with or 
without heading (heading counts 2 lines), 50 
cts. a line; nonpareil notices, $1; minion 
notices, $1.25 per line. WEEKLY, display, 
15 cts., a line; 1,000 lines, within one year, 
12% cts.; 2,000 lines, 10 cts. a line. Readers, 
Same as daily. Classified, same as daily. 



CHUNG SAI YAT PO Every morning in- 
cluding Sunday. Chinese-Independent. Es- 
tablished 1900. Ng Poon Chew, publisher. 
Subscription $7. Sworn average circulation 
for six months prior to April, 1915, 5,200*: 
12 pages, 4 columns; length of columns, 14 
in., width, 4% in. Can use matrices. Office 
809-11 Sacramento St. 



NELSON CHESMAN & CO.'S RATE BOOK. 



19 



CALIFORNIA 



Advertising rates, $1 an inch; one week, 
$2.50; one month, $5; three months, $15; 
six months, $24; one year, $40. Special po- 
sition, following news columns, 25% extra. 



COAST BANKER Monthly. Financial. 
Established 1908. Coast Banker Publishing 
Co. (Inc.), publishers. Subscription, $5; 
circulation not given by publisher; 80 
to 200 pages, 3 columns; length of columns, 
11 V* in.; width, 2rl in. Can use matrices. 
Office, 454 Montgomery Street. _ 

Advertising rates, $3 an inch. Reading 
notices, 25 cts. per agate line. 



COAST SEAMEN'S JOURNAL Every 
Wednesday. Maritime. Established 1887 
Sailors' Union of the Pacific, publishers. Sub- 
scription, $2; claimed average circulation for 
year 1914, 8,000; 16 pages, 4 columns 
length of columns, 13 in.; width, 2% in 
Office, 59 Clay Street. 

Advertising rates, one inch, one time, $1 
one month, $3; three months, $9; six months. 
$16.50; one year, $30. Reading notices, 15 
cts. a line, brevier. 



DEMOKRAT Every morning except Sun- 
day, and SONNTAGSBLATT DES CALI- 
FORNIA DEMOKRAT, Sundays. German. In- 
dependent. Established 1853. Sworn aver- 
age circulation for six months prior to April 
1, 1915, daily and Sunday, 6,520* net paid; 
daily, 8 to 10 pages (Sunday, 14 pages), 7 
columns; length of columns, 20 % in.; width, 
214 in. 

Advertising rates, daily or Sunday, agate, 
5 cts. a line; 1,000 lines within one year. 3 
cts.; 2,000 lines, 2% cts.; 3,000 lines, 2 cts.; 
6,000 lines, 1% cts.; 10,000 lines, 1% cts. a 
line; full position, 25% extra. Classified, 10 
cts. a line. Reading notices, 15 cts. a line. 



EXAMINER Every morning, including 
SUNDAY. Established 1865. Examiner Print- 
ing Co., publishers. Subscription, daily and 
Sunday, $8; sworn average circulation for six 
months prior to April, 1915, daily, 123,501* 
net paid; Sunday, 237,379* net paid; daily, 
16 to 28 pages, Sunday, 84 to 100 pages, 8 
columns; length of columns, 20 in.; width, 
2 T ^r in. Can use matrices. Office, Hearst 
Bldg., Third and Market Streets. 

Advertising rates, daily, agate, 25 cts.; 
Sunday, 40 cts. a line; preferred positions, 
daily, 30 and 35 cts.; Sunday 45 and 50 cts. 
a line with discounts of 5, 10, or 15% on- 
10,000, 20,000 or 30,000 lines to be used 
within one year. Automobile and book ad- 
vertising, daily, 20 cts. a line; Sunday, 30 
cts., with discounts of 5 or 10% on 5,000 
or 10,000 lines space within one year. Double 
column advertisements must be 42 lines in 
depth, 75 lines in triple column, 100 lines in 
four column. Classified, with the exception of 
a few special classifications, 15 cts a line 
daily, 20 Cts. Sunday. Reading notices, agate, 



CALIFORNIA 



60 cts. per line daily, 90 cts. Sunday ; first 
page, with or without heading, $3 a line 

daily. $4 Sunday. 



ITALIA Every morning, including SUN- 
DAY. Italian-Independent. Established 1886. 
L'ltalia Press Co., publishers. Subscription, 
$6; sworn average circulation for six months 
prior to April 1, 1915, 13,580* net paid; 8 
pages, 7 columns; length of columns, 20 in.; 
width, 2^4 in. Can use matrices. Office, 118 
Columbus Ave. 

Advertising rates, daily, 1 time, $1 an 
inch; 2 times, $1.70; 3 times, $2.20 an inch; 
thereafter 70 cts. an inch each time: on con- 
tract, 75 cts.; more than 100 inches, 60 cts.; 
300 inches, 55 cts.; 500 inches, 50 cts. an 
inch. Sunday, 75 cts. an inch; standing ads, 
$2.50 an inch per month. Readers, daily or 
Sunday, 15 cts. a line, with discount on time 
contract. Classified, 9 cts. a line. Transla- 
tions made without extra cost. 



JAPANESE AMERICAN Every morning, 
including SUNDAY. Japanese. Non-political. 
Established 1894. K. Abiko, editor and pub- 
lisher. Subscription, $8; claimed average 
circulation for year 1914, 12,500; 8 pages, 
9 columns; length of columns, 16 in.; width, 
2 Ms in. Office, 340 Mason Street. 

Advertising rates, $1 an inch; one week, 
$4.50; one month, $6; three months, $15. 
Further rates on application. 



JADRAN Every Thursday. Croatian-Inde- 
pendent. Establishel 1908. The Adriatic Pub- 
lishing Co. (Inc.), publishers. Subscription, 
$1.50; claimed average circulation for year 
1914, 9,600; 8 pages, 7 columns; length of 
columns, 19% in.; width, 2% in. Can use 
matrices. Office, 110 Columbus Avenue. 

Advertising rates, 55 cts. an inch; 100 
in. within three months, 45 cts.; 200 in. 
within 12 months, 40 cts.; 500 or more in., 
35 cts. an inch. Reading news ad. (8 pt. 
type), 15 cts. a line; two insertions, 12 cts.; 
three or more insertions. 9 cts. a line. 



JEWISH TIMES Every Friday. Jewish. 
Established 1855. Dawson Mayer and Rev. 
M S. Levy, publishers. Subscription, $3; cir- 
culation- not given by publisher ; 20 pages, 
4 columns; length of columns, 12 in.; width, 
2% in. Office, Pacific Building. 

Advertising rates, one month (four times), 
or less, $1.50 an inch. Reading matter, 50 cts. 
a line, each issue. 



LABOR CLARION Every Friday. Labor. 
Established 1902. San Francisco Labor Coun- 
cil, publishers. Subscription, $1 ; claimed 
average circulation for year 1914, 11,000; 
16 pages, 3 columns; length of columns, 12 
in.; width, 2% in. Can use matrices. Office, 
Labor Temple, Sixteenth and Capp Sts. 

Advertising rates, $1 an inch. Further rates 
on application. 



'# 'HERE is no >oyal road to sue ess in advertising. Advertising is a bus : ness, business 
M is work, and to this da j we earn our bread in the sweat of our brow, even as 
theu did in the beginning. 



20 



NELSON CHESMAN & CO.'S RATE BOOK. 



CALIFORNIA 



LEADER Every Saturday. Catholic. Irish. 
Independent. Established 1901. Aldus Press 
Co., publishers. Subscription, $2. Claimed 
average circulation, for year 1914, 20,000; 
8 pages, 7 columns; length of columns, 
20% in.; width, 2% in. Office, 675 Steven- 
son Street. 

Advertising rates, $1 an inch; three months, 
80 cts.; one year, 65 cts. an inch. 



MONITOR Every Saturday. Catholic. Es- 
tablished 1858. Monitor Publishing Co. (Inc.), 
publishers. Subscription, $2.50. Claimed 
average circulation for year 1914, 22,500; 8 
pages, 7 columns; length of columns, 21 in.; 
width 2V 6 in. Office, 1122 Mission Street. 

Advertising rates, $1 an inch; 200 or more 
inches 75 cts. an in. 



NEWS- Every evening except Sunday. In- 
dependent. Established 1903. The Daily News 
Publishing Co., publishers. Subscription, $3. 
Sworn average circulation for six months 
prior to April, 1915, 42,653* net paid; 6 t^ 
12 gpaes, 8 columns; length of columns, 20 
in.; width, 2 in. Can use matrices. Office, 
340 Ninth Street. 

Advertising rates, 9 cts. a line; in full 
position, 11 cts., flat, a line. Notices fol- 
lowing pure reading, 25 cts. a line. Classi- 
fied, lc. per word. 



NEWS LETTER AND CALIFORNIA AD- 
VERTISER Every Saturday. Independent. 
Satirical. Established 1856. F. Marriott, pub- 
lisher. Subscription, $4. Claimed average cir- 
cu'ation for year 1914, 26,493; 40 pages, 2 
columns; length of columns, 11 in.; width, 
3% in. Office, 21 Sutter Street. 

Advertising rates, agate, 30 cts. a line; 
position 25% extra; discount, 5% on 6 
months; 10% on 12 months. Reading no- 
tices, nonpareil 50 cts. a line; long primer, 
$1 a line. 

See advertisement on page 516. 



NEWTHOT MAGAZINE Monthly. New 
Thought. Established 1885. Newthot Book 
Co., publishers. Subscription, $1; average 
circulation for 1914, 36,000; 32 pages, 2 
columns; length of columns, 8 in.; width, 3 
in. Office, Newthot Science Temple, Gate Ave. 

Advertising rates, $5 an inch ; % page, $35 ; 
V2 page, $60; 1 page, $100. 



ORCHARD AND FARM Monthly (1st). 
Agricultural. Established 1888. Examiner 
Printing Company, publishers. Subscription. 
50 cts. Circulation not given by publisher. 
32 to 48 pages, 4, columns; length of 



MINING AND SCIENTIFIC PRESS Every 
Saturday. Mining and engineering. Estab- 
lished 1860. Dewey Publishing Co., pub- 
lishers. Subscription, $3 ; claimed average 
circulation for year 1914, 7,000; 64 pages, 2 
columns; length of columns, 10 in.; width, 
3V 2 in. Office, 420 Market Street. 

Advertising rates, upon application. 



CALIFORNIA 



columns, 12 in.; width, 2% in. Forms close 
5 days in advance. Office, Hearst Building. 

Advertising rates, agate, $3.50, flat, an in. 
Special live stock rates, $2, flat an inch. Classi- 
fied, 3 cts. a word. 



ORGANIZED LABOR Every Saturday. 
Labor. Established 1900. The Organized 
Labor Publishing Co. (Inc.). publishers. Sub- 
scription, $1.50. Guaranteed average circula- 
tion for year 1915-16, 54,000; 8 pages, 6 
columns; length of columns. 19% in.; width. 
2% in. Office, 1122 Mission Street. 

Advertising rates, $1 an inch each inser- 
tion. 



OUR NAVY Monthly. Naval. Established 
1899. Our Navy Publishing Co., publishers. 
Subscription, $1.50; claimed average circula- 
tion for year 1914, 12,208 net; 64 to 132 
pages, 2 columns; length of columns, 8 in.; 
width, 2% in. Office, 112 Market Street, and 
Woolworth Bldg., N. Y. City, N. Y. 

Advertising rates, 23 cts. a line, with dis- 
counts on time contracts. 



OVERLAND MONTHLY Monthly. Liter- 
ary. Established 1868. Overland Monthly Co.. 
publishers. Subscription, $1.20. Claimed 
average circulation for year 1914. 76,134: 
144 pages, 2 columns; length of columns, 8 
in.; width, 2% in. Can use matrices. Forms 
close 15th preceeding month. Office, 21 Sut- 
ter Street. 

Advertising rates, agate 35 cts. a line; full 
page, $70; Vs, V4, and % pages, pro rata; 
special position, extra. Discounts, 10% on 3 
pages used within one year, or 12 consecutive 
insertions. 

See advertisement on page 516. 



PACIFIC COAST ARCHITECT Monthlv 
(1st). Architectural. Established 1911. J. A. 
Drummond Publishing Co. (Inc.), publisher. 
Subscription $5 ; circulation not given by 
publisher; 50 pages, 2 columns; length of 
column, 10 in.; width, 3% in. Can use 
matrices. Forms close 20th. Office, 725 
Chronicle Building. 

Advertising rates, full page $55; % page 
$34; 14 page $19.50; '/ s page $14.50, with 
discounts on 3, 6, or 12 months contract. In- 
side covers 10% or back outside cover 20% 
extra. 



PACIFIC COAST BUREAU See adver- 
tisement on page 513. 



PACIFIC COAST HOTEL GAZETTE 
Every Saturday. Hotel and R. R. Established 
1876. Wm. P. Harrison and Martial Davoust, 
publishers. Subscription, $3 ; Claimed 
average circulation for year 1914, 7,500; 20 
pages, 4 columns; length of columns, 13 in.; 
width, 2V 2 in. Office, 742 Market Street. 

Advertising rates, $1 an inch. 

PACIFIC DAIRY REVIEW Every Thurs- 
day. Trade. Saylor Publishing 'Co., pub- 



NELSON CHESMAN & CO.'S RATE BOOK. 



21 



CALIFORNIA 



lishers. Subscription, $1. Claimed average 
circulation for year 1914, 8, 674; 28 pages, 3 
columns; length of columns, 10 in.; width, 
2% in. Office, 78 Clay Street. 
Advertising rates, $1 an inch-. 



PACIFIC MOTOR Monthly. Automobiles, 
Good Roads. Established 1905. Pacific Motor 
Publishing Go., publishers. Subscription, $1; 
Claimed average circulation for year 1914, 
24,425; 32 to 40 pages, 2 columns; length 
of columns, 9% in.; width 3Vt in. 

Advertising rates, Vs page, $15; V* . $20; 
Vz, $30 and 1 page, $60. Discount, 5, 10, 
and 15% on 3, 6 and 12 months respec- 
tively. 



PACIFIC RURAL PRESS Every Satur- 
day. Agricultural and Horticultural. Estab- 
lished 1870. Pacific Rural Press Company, 
publishers. Subscription, $1. Claimed aver- 
age circulation for year 1914, 19,676; 24 to 
32 pages, 4 columns; length of columns. 13 
in.; width, 2% in. Cannot use matrices. 
Office, 420 Market Street. 

Advertising rates, $2.24 an inch; 35 in., 
$2.17; 100 in., $2.10; 200 in., $1.96; 500 
in., $1.82; 1,000 in., $1.75 an inch. Specia' 
position 20% extra. Classified 3 cts. per 
word. 



PACIFIC TELEPHONE MAGAZINE 
Monthly (1st.) Telephone Employes. Estab- 
lished 1907. The Pacific Telephone & 
Telegraph Company, publishers. Distribu- 
tion free to employes. Claimed average 
circulation for six months ending Jan. 1, 
1915, 6,500. 24 pages, 2 columns; length of 
columns 8 in., width, 2% in. Cannot use 
matrices. Forms close first of each month. 

Advertising rates, cover pages only, page 
$25; V 2 page $15. 



REFEREE Every Friday. Sporting. Estab- 
lished 1906. Referee Publication and Amuse- 
ment Company (Inc.), publishers. Subscrip- 
tion $5. Claimed average circulation for year 
ending April 30, 1915, 5,600, 16 pages, 3 
columns; length of columns 11% in., width 
2% in. Can not use matrices. Office, 935 
Market St. 

Advertising rates, $1.50 an inch; full 
page $60; x k page $35; % page .>20 ; outside 
front cover (two colors) $100; outside back 
cover (two colors) $75. Reading notices, 20 
cts. a line. 



SIERRA EDUCATIONAL NEWS Monthly 
(1st except July and August.) Educational. 
Established 1905. California Teachers Asso- 
ciation, publishers. Subscription $1.50. 
Sworn average circulation for year ending 
June, 1915, 10,296. 72 pages, 2 columns; 
length of columns, 7Vs in., width 2 in. Can 
use matrices. Forms close 22nd of month 
preceding. Office, Monadnock Bldg. 

Advertising rates, $3.50 an inch; one in"h 
double column, $6.50; % page, $12; V2 
page, $20; full page, $35. 



CALIFORNIA 



STAR Every Saturday. Independent. 
Established 1884. James H. Barry Company 
(Inc.), publishers. Subscription $1. Claimed 
average circulation for year 1914, 8,620; 16 
pages, 4 and 3 columns; length of columns 
11% in., width 2V 6 and 2% in. Cannot use 
matrices. Office, 1122 Mission Street. 

Advertising rates, wide column, $1.25 an 
inch ; narrow columns, $1 an inch. 



SUNSET, THE PACIFIC MONTHLY 
Literary. Established 1898. Wm. Woodhead, 
General Manager. Subscription, $2.40. Guar- 
anteed average circulation, for 1915-16, 
125,000 net; 272 pages, 2 columns; length 
of columns, 8 in.; width, 2% in. Forms 
rinse 6th preceding month. Office, 460 Fourth 
Street. 

Advertising rates, agate, $1 a line ; full 
page, $200; % and V2 pages, pro rata. Classi 
fled. $1 a line (minimum 4 lines). 



TOWN TALK Every Saturday. Society. 
Democratic. Established 1878. Pacific Pub- 
lication Co., publishers. Subscription, $5; 
claimed average circulation for year 1914, 
18,600; 20 pages, 3 columns; length of 
columns, 11 in.; width, 2% in. 

Advertising rates, agate, $2.25 an inch; 
full page, $50; Y 2 page, $27.50; % page, 
$15; V s page, $8.50; front page, $100; back 
page $75 with discounts of 10, 15 or 20% 
on 3, 6 or 12 months contracts. 

See advertisement on page 514. 



VOCE DEL POPOLO Every morning ex- 
cept Sunday. Italian-Independent. Estab- 
lished 1859. La Voce del Popolo Publishing 
Co., publishers. Subscription, $6; sworn 
average circulation for six months prior to 
April, 1915, 7,000* net paid; 12 pages, 7 
columns; length of columns. 20 1 in.; width, 
2 1/5 in. Can use matrices. Office, 710 Mont- 
gomery Street. 

Advertising rates, $1.50 an inch; 100 in. 
on yearly contract, 40 cts.; 500 in., 35 cts.; 
1,000 in., or one or more in. daily for one 
month, 30 cts. ; one inch or more daily for 
year, 25 cts. an inch. Reading notices, 15 
cts, for first and 10 cts. a line for sub- 
sequent insertions. Classified, 9 cts. a line. 



WASP Every Saturday. Independent. Re- 
publican. Established 1876. Wasp Publishing 
Co. (Inc.), publishers. Subscription, $5. 
Claimed average circulation for year 1914, 
12,600*: 28 pages, 4 columns; length of 
columns, 10 in.; width, 2Vi in. Office, 121 
Second Street. 

Advertising rates, $2 an inch; 13 times, 
$1.75; 26 times, $1.50; 52 times, $1.25 an 
inch. Position, 10% extra. Reading notices, 
8 point, 25 cts. and. 6 point, 20 cts. per line. 



WESTERN MOTOR RECORD Monthly 
(1st). Established 1911. Western Motor 
Record Publishing Co., publishers. Auto- 
mobiles. Subscription, $1. Claimed average 



22 



NELSON CHESMAN & CO.'S RATE BOOK. 



CALIFORNIA 



circulation for 1914, 73,684. 8 pages, 7 
columns; length of columns, 20% in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, $5 an inch; 250 
in., $4.75; 500 in., $4.50 an inch. Reading 
notices (marked), $1 per count line. Classi- 
fied, 30 cts. per line. 



SAN JOSE Population, 1910 census 28,946; 
1914 estimated 35,000. On Southern 
Pacific Railway. Industries of importance 
are foundry and machine shops; canneries; 
wineries; agricultural and horticultural ma- 
chinery and wind mill factories; planing 
mills; brick kilns; glazed sewer pope and 
pottery plants ; pumps, fruit spraying 
machinery and hard wood manufactured 
from the Eucalyptus; extensive dried fruit 
interests and a large trade in fruits of all 
varieties. Thirty-five wholesale houses. 
College of Notre Dame, State Normal School 
and State Hospital for Insane located here. 
Bank clearings for 1914, $36,344,389.14. 



MERCURY-HERALD Every morning in- 
cluding SUNDAY. Republican. Established 
1852. Mercury-Herald Co., publishers. Sub- 
scription, $7.20. Sworn detailed average 
circulation, for year 1914, daily, 11,198* 
net paid; Sunday, 11,856* net paid; daily, 16 
pages (Sunday, 36 pages), 7 columns; length 
of columns, 20 in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate, 3 cts. a line; pre- 
ferred position, 10 and 25% extra. Classi- 
fied, lc. per word. Reading notices, non- 
pareil, 2 cts. per word; minion, 3 cts. per 
word; telegraphic readers, 75 cts. a line. 



STOCKTON Population, 1910 census 25,253; 
1914, U. S. census estimate, 41,019. Located 
79 miles from San Francisco, on San 



CALIFORNIA 



Joaquin River (with two daily steamer con 
nections) and four railway systems, also 
three Interurban R. R. lines. Is the center 
of a fertile and thriving agricultural terri- 
tory, being a large shipping point for wheat, 
barley, hay, potatoes, fruits, nuts and tttber 
farm products, also distributing to the great 
mountain mining districts. The principal 
enterprises are canneries; catapillar, tractor 
and gas engine and agricultural implement 
works; flour mills and cigar factories. State 
Hospital located here. 



"MAIL Every evening except Sunday. De- 
mocratic. Established 1880. Mail Publish- 
ing Co., publishers. Subscription $5. Sworn 
average circulation for six months prior to 
April 1, 1915, 5,292* net paid; 10 to 16 
pages, 7 columns; length of columns 21^ in., 
width 2% in. Can use matrices. 

Advertising rates, 35 cts. an inch; 100 or 
more on contract 23 cts. an inch. Special 
positions 5 or 10% extra. Readers, star 
notices, 10 cts. a line first time, 5 cts. a 
line subsequent insertions; pure reading no- 
tices 25 cts. a line. Classified 1 ct. per 
word. 



RECORD Every evening except Sunday. 
Republican. Established 1895. Subscription, 
$6. Sworn average circulation for six months 
prior to April 1, 1915, 8,434* net paid; 12 to 
16 pages, 7 columns; length of columns, 21 in.; 
width, 2% in. Can use matrices. Office, 
Record Building, 530-40 East Market Street. 

Advertising rates, 35 cts. flat, an inch. 
Special positions, 15, 25 and 50% additional. 
Readers (pure) 25 cts. a line or 62 Vk cts. 
per week, without c hange; (starred), 10 cts. 
a line; 25 cts. a line per week. Classified, lc. 
a word one time; 2c. per word three times; 
3 cts. a word six times. 



COLORADO 



COLORADO SPRINGS Population 29,078. 7 
railroads. Distributing center for Cripple 
Creek gold mining district. Fashionable 
health resort due to the location in 
the Pikes Peak Region, "America's 
Scenic Playground" with its magnificent 
scenery and medicinal springs. Has 
150 industrial plants with an annual payroll 
of $3,000,000.00. Seat of Colorado Col- 
lege, State Deaf Mute Institute, National 
Printers Home, Myron Stratton Home and 
National Woodmen Home. Bank deposits 
during year 1914, $12,000,000.00. 



GAZETTE Every morning, including 
SUNDAY. Republican. Established 1878. 
Colorado Springs Gazette Co., publishers. 
Subscription, daily, $7; Sunday, $2; sworn 
average circulation for twelve months prior to 



April, 1, 1915, 4,977* net paid; daily, 8 to 16 
pages (Sunday, 36 to 50 pages), 7 columns; 
length of columns, 21 in.; width, 2\'% in. 
Can use matrices. 

Advertising rates, daily or Sunday, agate, 
6 cts. a line; 1,000 lines, with in one year, 
5 cts.; 2,000 lines, 4 cts.; 3,000 lines, 3 cts.; 
5,000 lines, 2% cts. a line. Full position, 
25% additional. Classified, lc. per word. 
Reading notices, 15 cts. a line; 1,000 lines, 
10 cts. a line. Telegraphic readers, 50 cts. 
a count line. 

INTERMOUNTAIN POULTRY ADVOCATE 
Monthly. Poultry. Established 1911. The 
Intermountain' Publishing Co., publishers. 
Subscription, 50 cts.; claimed average circu- 
lation for 1914, 9, 500; 32 to 48 pages, 3 
columns; length of columns, 10 in.; width, 
'.Mu in. Cannot use matrices. 



NELSON CHESMAN & CO.'S RATE BOOK. 



23 



COLORADO 



Advertising rates, agate, 8 c-ts. a line; 6 
limes, t\ c-ts.: 5,000 linos, within one year. 
4 c-ts. per line. 



TELEGRAPH Every evening except Sun- 
day. Republican. Established 1872. Evening 
Telegraph Publishing Co., publishers. Sub- 
scription, $4.80. Sworn average circulation, 
for twelve months prior to April 1, 1915, 
5,085* net paid, 10 to 16 pages, 7 col- 
umns; length of columns, 21 in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, 6 cts. a line: 1,000 
lines, within one year, 5 cts.; 3,000 lines, 3 
cts.; 5,000 lines, or more, 2Vz cts. a line; 
special positions, 10 and 25% extra. Classi- 
fied, lc. a word (minimum charge, 15 cts.). 
Reading notices, 25 cts. per count line, with 
discount on 1,000 lines, and over; telegraphic 
readers, 50 cts. per count line. 

See advertisement on page 504. 



DENVER Population, 1910 census 213,381; 
1H14 U. S. census estimate 245,523. 9 rail- 
roads, chief commercial city of the state and 
supply center for the stock raising, mining 
and agricultural section of Colorado, New 
Mexico and Wyoming. Manufactures in- 
clude iron, shoes, woolen goods, glass and 
other products. Shops of two great railroad 
systems. Has branch of U. S. Mint, Uni- 
versity, and a number of large attractive 
buildings. Annual value of manufactured 
products, $62,950,381.00. Bank clearings 
during 1914, $459,708,199.70. 



CAPITAILE (La.) Every Saturday. 
Italian. Independent. Established 1907. G. 
Mapelli, publisher. Subscription, $2. Claimed 
average circulation for year 1914, 9,000; 4 
pages, 7 columns; length of columns, 21% 
in.; width, 2*4 in. Office, 2404 Sixteenth 
Street. 

Advertising rates, 50 cts. an inch; 100 in., 
40 cts.; 500 in., 30 cts.; 1,000 in., 20 cts. an 
inch. Special position, 10 to 25% extra. 
Reading notices, 10 cts. a line. 



CATHOLIC REGISTER Every Thursday. 
Catholic. Established 1905. Catholic Pub- 
lishing Society, publishers. Subscription, 
$1.50. Claimed average circulation for year 
1914, 4,568; 8 pages, 7 columns; length of 
columns, 21% in.; width, 2% in. Office, 
1828 Curtis Street. 

Advertising rates, 10 cts. a line; on con- 
tract, 5 cts. a line. Reading notices, 25 cts. 
n line; run of paper, 15 cts. a line; nonpareil 
type, 10 cts. a line. 



EXPRESS Every evening except Sunday. 
Independent. Established 1906. The Denver 
Express Publishing Co., publishers. Subscrip- 
tion, $3. Sworn average circulation for six 
months prior* to April, 1915, 18,236* net 
paid; 8 pages, 8 columns; length of col- 
umns, 22 in.; width, 2 in. Can use ma- 
trices. Office, 1445 Cherokee Street. 

Advertising rates, agate, 4 cts. a line; 
in full position, 5 cts., flat, a line. Classified, 
1 c. per word. 



COLORADO 



FIELD AND FARM Every Saturday. 
Agricultural and Live Stock. Established 
1885; Lute M. Wilcox, publisher. Subscrip- 
tion, $2. Claimed average circulation for 
year 1914, 31,775. 16 pages, 4 columns; 
length of columns, 13 in.; width, 2% in. 
Forms close Wednesday preceeding. Office, 
1516 Arapahoe Street. 

Advertising rates, agate, 12 cts. a line, flat; 
preferred position, 25% extra. Classified, 
2 cts. per word. Reading notices, 25 cts a 
count line. 

GREAT DIVIDE Weekly of Post, which 



HARPOON Monthly (1st). Postal em- 
ployes. Established 1910. Urban A. Walter, 
editor and publisher. Subscription, $1. 
Claimed average circulation for year 1914, 
12,133; 16 pages, 4 columns; length of col- 
umns, 13 in.; width, 2% in. Cannot use 
matrices. Forms close 22nd. 

Advertising rates, minimum one inch, $1.25; 
50 in., within one year, $1.20; 100 in., $1.15; 
150 in., $1.10; 200 in., $1.05; 300 in., or 
more, $1 an inch. 



HEROLD Everv evening except Saturday 
and Sunday, and SUNDAY MORNING, also 
WEEKLY, Saturday. German Independent. 
Established 1870. German Printing and Pub- 
lishing Co., publishers. Subscription, daily, 
$6; weeklv, $2; claimed average circulation 
for year 1914, daily 8,200; weekly, 14,500; 
daily, 4 to 8 pages; Sunday, 16 pages; 
weekly, 12 pages, all editions, 7 columns; 
length of columns, 20 in.; width, 2% in. 
Office, 1328 Lawrence Street. 

Advertising rates, daily or weekly. 70 cts. 
an inch. Sunday, 84 cts. an inch. Readers, 
10 cts. a line. 



MINING INVESTOR Every Monday. Min- 
ing. Established 1895. The Mining Investor 
Publishing Co., publishers. Subscription, $2. 
Circulation not given by publisher; 32 
pages, 3 columns; length of columns, 11 in.; 
width, 2% in. Forms close Thursday pre- 
ceding. Office, 1840-46 California Street. 

Advertising rates, $2.50 an inch; per page, 
$75; special rates for 3 in., or more, each 
issue, for one year. 

OUTDOOR LIFE Monthly (25th). Sports. 
Established 1897. Outdoor Life Publishing 
Co., publishers. Subscription, $1.50. Detailed 
average circulation for year 1914, 50,000*; 
132 pages, 2 columns; length of columns, 8 
in.; width, 2% in. Forms close 5th pre- 
ceding month. 

Advertising rates, agate, 7 lines, or more, 
35 cts. a line; Vs page one time, $8.75; V* 
page, $17.50; V2 page, $35; one page, $70. 
Discounts, 5% on six months; 10% on one 
year or 3 pages or more to be used within one 
year. Special position, 25% extra. 



PHILOSOPHY OF HEALTH Monthly 
(1st.) Hygienic- & Dietetic. Established 



24 



NELSON CHESMAN & CO.'S RATE BOOK. 



COLORADO 



1900. Subscription $1. Claimed average cir- 
culation for year ending April 30, 1915, 7,500; 
48 pages, 1 column ; length of column 5 in., 
width 3 % in. Cannot use matrices. Forms 
close. 15th of month preceding. Office, 784 
Broadway. 

Advertising rates, $30 a page. 



POST Everv evening except Sunday. 
SUNDAY MORNING and THE GREAT DI- 
VIDE, WEEKLY. Mondays. Independent. 
Established 1893. The Post Printing and 
Publishing Co., publishers. Subscription, 
$7.80, including daily and Sunday. Weekly, 
50 cts. ; sworn detailed average circulation 
for six months prior to April 1, 1915, daily, 
72,457* net raid; Sunday, 98,928* net paid: 
weekly, 106,805 net paid; daily, 12 to 24 
pages; Sunday, 48 or more pages; weekly, 8 
to 12 pages, 8 columns; daily and Sunday, 7 
and 8 columns; length of columns, 21% in.; 
width, 2Ve in. Can use matrices. 

Advertising rates, agate, daily, 9 cts. a 
line; Sunday, 12 cts a line - Sunday Maga- 
zine, 20 cts. a line. Position, 15, 25, 33% 
and 50% extra. Double column advertisements 
must be at least 20 lines ; three columns, 
80 lines; four columns, 100 lines and 
five or more columns, 150 lines deep. 
Classified, daily or Sunday, 10 cts. a line. 
Reading notices, daily or Sunday, 40 cts. 
per count line; telegraphic readers, $1.25 
per line. GREAT DIVIDE, Weekly, dis- 
play, 30 cts. a line, flat. Reading notices, 
40 cts. a line, flat. Classified, 3 cts. per word. 



COLORADO 



RECORD-STOCKMAN Every evening ex- 
cept Sunday, and WEEKLY (Thursday edi- 
tion of daily). Established 1889. Record- 
Stockman Publishing Co., publishers. Sub 
scription, daily, $3; weekly, $1. Claimed 
average circulation for 1914, daily, 19,880; 
weekly, 28,490; daily, 4 pages; weekly, 8 
pages, 7 columns; length of columns. 22 V 2 
in.; width, 2% in. Can use matrices. Office 
1824-30 Curtis Street. 

Advertising rates, daily, 8 cts. a line; on 
contract, 4 cts. a line, flat; weekly, 10 or 5 
cts. a line, flat. Reading notices, first page, 
25 cts. a line; other pages. 20 cts. a line. 



ROCKY MOUNTAIN MAGAZINE Month 
ly. Mail Order. Established 1903. The Rocky 
Mountain Magazine Co., publishers. Subscrip- 
tion, 25 cts.; claimed average circulation for 
year 1914, exceeding 40,000; 16 pages, 4 
columns; length of columns, 13% in.; width, 
2% in. Can use matrices. Forms close 18th 
preceding month. Office, Brock-Haffner. Build- 
ing. 

Advertising rates, agate, 25 cts. a line. 
Reading notices, 40 cts. a line; 10% discount 
on Vi page; 20% on % page; 30% on full 
page. 

See advertisement on page 462. 



ROCKY MOUNTAIN NEWS Every morn- 
ing including SUNDAY. Independent. Estab- 
lished 1859. Subscription, daily, $7; Sunday, 
$2.50; sworn average circulation for six 



months prior to October, 1914, daily, 42,707 
net paid; Sunday, 64,337 net paid; daily, 
16 pages; Sundays, 68 pages or more, 8 col- 
umns; length of columns, 20 in.; width, 2% 
in. Can use matrices. Office, Seventeenth 
and Welton Streets. 

Advertising rates, agate, daily, 7% cts.; 
Sunday, 10 cts. a line, flat. Special positions 
(minimum 50 lines deep), 10, 20, 25 and 50% 
extra. Reading notices, 30 cts. per count 
line; pure reading, 50 cts. a line; telegraphic 
readers, $1 a count line. Classified, wants, 
for rent, for sale, business opportunities or 
real estate, 5 cts. a line; all other classifica- 
tions, 7% cts. a line. 

See advertisement on page 455. 



SHAFFER GROUP See advertisement on 
page 455. 



SVENSK AMERIKANSKA WESTERN 
Every Thursday. Swedish-Republican. Estab- 
lished 1888. Nils T. Fammar, publisher. 
Subscription, $1. Claimed average circula- 
tion for year ending July, 1915, 18,900 ; 12 
pages, 7 columns, length of columns, 21 in.; 
width, 2% in. Office, 410 Quincy Bldg. 

Advertising rates, display, 50 cts. an inch ; 
position extra. Reading notices, 10 cts. a line. 



TIMES Every evening except Sunday. 
Independent. Established 1872. Denver 
Times Printing and Publishing Co., pub- 
lishers. Sworn average circulation for six 
months prior to October, 1914, 25,630 net 
paid; 10 to 12 pages, 8 columns; length of 
columns, 20 in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate, 6 cts. a line, flat. 
Preferred positions, 10, 20, 25 and 50% 
^xtra. Reading notices. 30 cts. a count line; 
pure reading notices, 50 cts. a line; tele- 
graphic readers, $1 a line. Classified, 5 cts. 
a line. 

See advertisement on page 455. 



WESTERN FARM LIFE Semi-Monthly 
(1st & 15th). Agricultural. Established 
1898. Farm Life Publishing Co., publishers. 
Subscription, 50 cts. Sworn average circula- 
tion, for six months ending February, 1915, 
51,350* net; 16 to 32, pages, 3 columns; 
Length of columns, 13 in,; width, 2% in. 
Can use matrices. Forms close 10 days in 
advance. Office, 214 Denham Bid. 

Advertising rates, agate, 25 cts. flat, a line. 
Special positions, 10 or 25% extra. Reading 
matter, 75 cts. a count line. Classified, 4 
cts. per word. 

See advertisement on page 482. 



PUEBLO Population, 1910 census 44,395; 
1914, U. S. census estimate 50,000. Altitude 
4685. 5 transcontinental railroads; leading 
manufacturing city and commercial center of 
Southern Colorado, with the largest freight 
tonnage of any city west of the Mississippi 
river. Capital of the largest irrigated 



NELSON CHESMAN & CO.'S RATE BOOK. 



25 



COLORADO 



COLORADO 



area in the world. Thoroughly modern 
and up-to-date city. Said to be the 
finest climate in the world and is an ideal 
place for health. Huge deposits of iron 
ore, limestone, coal, etc. In the vicinity of 
several smelting works, including the largest 
in the world; foundries, machine and boiler 
shops; Colorado Fuel and Iron Co. employs 
more than 5,000 men in mining iron and 
steel making. $1,000,000 monthly pay roll, 
with an annual output of $55,000,000.00 
from the various factories. Bank deposits 
during 1914, $13,150,000.00. 



CHIEFTAIN Every morning, including 
SUNDAY. Independent Republican. Estab 
lished 1862. The Chieftain Publishing and 
Holding Co., publishers. Subscription, daily. 
$7; Sunday, $2; sworn average circulation 
for six months prior to April, 1915, 11,142*' 
net paid; 10 to 32 pages, 7 columns; length 
of columns, 20 in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate, daily, or Sunday, 
7 cts.' a line; 7 to 12 times, 6 cts.; 13 to 25 
t'mes, 5% cts.; 26 to 50 times, 5 cts.; 51 to 
100 times, 4% cts.; 101 times or more, 4 cts. 
a line; open space within one year, 1,000 
l ; nes, 6 cts; 2,800 lines, 5% cts.; 4,900 lines, 
5 cts.; 7,000 lines, 4% cts.; 10,000 lines or 
more, 4 cts. a line. Position, 12 V2 and 25% 
extra. Reading notices, 20 cts. a line, with 



discount on 500 lines and over. Classified, 
lc. per word. 

See advertisement on page 516. 



STAR-JOURNAL Every evening except 
Sunday. SUNDAY MORNING. Independ- 
ent Democratic. Established 1901. Star- 

j Journal Publishing Co., publishers. Subscrip- 
tion, $6; sworn average circulation for 

j six months ending March 31, 1915, daily, 10,- 
362*; Sunday, 10,718*; 10 to 16 pages, 7 
columns; length of columns, 21 in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, 4 cts a line; 5,000 
lines, 3 cts.; 10,000 lines or more, 2V 2 cts. a 
line; preferred positions, 25% extra. 
Classified, lc. per word. Reading notices, 25 

! cts. a count line. 

See advertisement on page 504. 



UNIONE (I/)- Every Friday. Italian. In- 
dependent. Official organ "Columbian Federa- 
tion" of Italo- American Societies. Established 
18^7. Hector Chiariglione, proprietor. Sub- 
scT-iption, $2. Claimed average circulation for 
year 1914, 16,250; 8 pages, 6 columns; 
length of columns, 20 in.; width, 2% in. 

Advertising rates, 1 to 10 in., $1.50 an inch 
per month; 10 to 20 in., $1.25; over 20 in., 
$1 an inch per month. Reading notices, 10 
cts. a line each insertion; 10% discount on 
yearly contracts. 



CONNECTICUT 



ANSONIA Population 15,152. On Nauga- 
tuck River and is served by N. Y., N. H. 
& H. R. railroads. Industrie? include 
manufacture of machinery, copper, brass, 
iron, electrical goods, webbing. Annual 
value of manufactured products, $20,088,- 
269.00. 



SENTINEL Every evening except Sun- 
day. Independent. Republican. Established 
1871. Emerson Publishing Co., publishers. 
Subscription. $5 ; sworn average circulation 
for year ending March 31, 1915, 5,272*; net 
paid; 8 to 20 pages, 7 columns; length of 
columns, 20 in.; width, 2% in. Can use 
matrices. 

Advertising rates, 21 cts. an inch, fiat. 
Preferred position, 10 and 25% extra. Read- 
ing notices, 15 cts. a line first page, 50 
cts. a line. 



BRIDGEPORT Population 102,054. On Long 
Island Sound. Daily steamboats to and 
from New York and is also served by N. 
Y., N. H. & H. R. railroad. Port of entry, 
with big coasting trade; manufactures in- 
clude sewing machines, textiles, corsets, 
embroidery, varnishes, cartridges, grapho- 



phones, valves, steam and gas fitttings, 
shears, steam and a : r gauges and sub- 
marine torpedo boats ; also tap, die and 
carriage factories ; lock, bronze, iron, brass 
and steel works and general hardware. An- 
nual value of manufactured products, $65,- 
609,000.00. 



FARMER Every evening except Sunday 
Democratic Established 1855. The Farmer 
Publishing Co., publisher. Subscription, $6; 
sworn average circulation for year ending 
March 31, 1914, 11,223* net paid; 10 to 24 
pages, 7 columns; length of columns, 22 in.; 
width, 2V 2 in. Can use matrices. 

Advertising rates, 5 cts. per line; 3,000 
lines, 3% cts.; 5,000 lines, 2Y 2 cts.; 7,000 
lines, 1% cts. per line. Preferred position, 10 
and 25% extra. Classified, lc. a word (mini- 
mum charge, 15 cts.). Reading notices, solid, 
30 cts. a line. 



HERALD See "Waterbury, Conn. 



POST Every evening except Sunday; 
SUNDAY MORNING and TELEGRAM, every 
morning except Sunday. Independent. Estab- 



26 



NELSON CHESMAN & CO.'S RATE BOOK. 
CONNECTICUT CONNECTICUT 



lished 1883. Post Publishing Co., publishers. 
Subscription, morning or evening, $6; Sun- 
day, $2.50; sworn average circulation, for six 
months prior to April 1, 1915, evening, 12,- 
138* net paid morning, 10,038* net paid; 
Sunday, 8,956; 16 to 32 pages (Sunday, 36 to 
48 pages), 8 columns; length of columns, 
19% in.; width, 2 V s in. Can use matrices. 
Advertising rates, agate, evening and 
morning combined 4% cts. a line; 1,000 
lines, 7 cts.; 2,000 lines, 6V2 cts.; 3,500 
lines, 6 cts.; 5,000 lines 5 cts.; 7,000 lines, 
4% cts. a line. Special position 25 % extra. 
Reading notices 25 cts. a count line. Class- 
fied 1 ct. per word. SUNDAY, display 2% 
cts. a line, flat. Classified, lc a word. Read- 
ing 15 cts. a line. 

SOLE Every Saturday. Italian Repub 
lican. Established 1902. Italo American 
Printing Co., publishers. Subscription, $1. 
Claimed average circulation for year 1914, 
6,900, 8 pages, 7 columns ; length of columns 
21% in., width, 2V 6 in. Cannot use matrices, 

Advertising rates, 25 cts., an inch; on con- 
tract, 20 cts., an inch. 

See advertisement on page 510. 



STANDARD Every evening except Sun- 
day. Republican. Established 1830. The 
Standard Association, publishers. Subscrip- 
tion, $6. Sworn average circulation for six 
months prior to April 1, 1915,. 8,400* net 
paid; 12 to 24 pages, 7 columns; length 
of columns, 22 in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate, 5 cts. a line; on 
yearly contract, 1,000 lines, 4 cts.; 2000 lines, 
3% cts.; 3,500 lines, 3 cts.; 5,000 lines, 2 cts.; 
7,000 lines, 1% cts.; 10,000 lines, 1% cts. a 
line. A rebate of 2 cts. an inch on plate 
matter. Reading notices (adv. affixed) 30 cts. 
a line; telegraphic readers, 50 cts. a line. 
Classified, lc. per word. 



TELEGRAM- 
which see. 



-Morning edition of the Post, 



DANBURY Population 23,502. On N. Y., N. 
H. & H. R. R. The home of one hundred 
industries with annual pay-roll of $5,- 
000,000. Principal industry is hat mak- 
ing in which are engaged about 40 large 
factories capitalized at $5,500,000 or more, 
with 20 other factories producing materials 
used in the forty hat factories ; also silver 
plate and art metal work, box and under- 
wear factories; machine shop and other 
enterprises. Annual value of manufactured 
products, $10,318,000.00. 



NEWS Every evening except Sunday. 
Wednesday issue a combination of daily and 
weekly. Neutral. Established 1870. Flint & 
Smith, publishers. Subscription, daily, $5 ; 
sworn average circulation for year 1914, daily. 
6,110* net paid; weekly, 6,782* net paid; 
12 to 16 pages, 7 columns; length of columns, 
21% in.; width, 2% in. 



Advertising rates, daily and weekly (Wed- 
nesday edition of daily), plate matter, 16 V2 
cts. an inch each insertion; set matter, 21M> 
cts. an inch; next reading, plate matter, 17^ 
cts.; set matter, 22% cts. an inch; full posi- 
tion, plate matter, 18^ cts.; set matter, 23% 
cts. an inch. Minimum space for full position, 
3 in. Classified, lc. a word; by the week, 3 
cts.; by the month, 10 cts. (minimum charge, 
25 cts.). Reading notices, 5 cts. a count line; 
on time contracts, figured on one inch basis, 
50% in addition to flat display rates. 



HARFORD Population, 1910 census, 
98,915; 1914 U. S. census estimate 110,000. 
Three railroad divisions. Steamboat lines to 
New York. Banking and Insurance center: 
manufactures include automobile and 
special machinery, firearms, automobiles, 
typewriters, rubber tires and hardware, 
tools and electrical goods. $20,000,000. of 
capital is invested in life and fire insurance. 
Considerable tobacco trade covering the 
Connecticut Fiver Valley. Seat of Stat" 
Capitol, Trinity College and Theological 
Seminary. Annual value of manufactured 
product, $65,000,000.00. Bank clearings 
during the year 1914, $261,494,106.85. 



CATHOLIC TRANSCRIPT Every Thurs- 
day. Catholic. Established 1876. Connecti- 
cut Catholic Publishing Co., publishers. Sub- 
scription, $1.50. Claimed average circulation 
for nine months ending April 30, 1915, 
32,919; 8 to 12 pages, 7 columns; length of 
columns, 21 in.; width, 2% in. Can use 
matrices. Office, 66 State Street. 

Advertising rates, $1 an inch; 50 in., 85 
cts.; 100 in., 75 cts.; 200 in., 65 cts.; 500 
in., 50 cts.; 1,000 in., 40 cts. an inch. Special 
positions extra. Classified, 25 words or less, 
25 cts. 



COURANT Every morning including SUN- 
DAY. Republican. Established 1764. The 
Hartford Courant Co., publishers. Subscrip- 
tion, daily, $8; Sunday, $2.50; claimed 
average circulation for year 1914, 16,234 net 
paid; daily, 20 to 28 pages; Sunday, 40 to 
48 pages; either edition, 7 columns; length 
of columns, 21 in.; width, 2% in. Can use 
matrices. Office, 66 State Street. 

Advertising rates, daily or Sunday, agate, 
8 cts. a line: 6 times or 1,000 lines, on yearly 
contract, 7 cts.; 12 tnnes or 2,000 lines 6 cts ; 
26 times, or 3,000 lines, 5 cts.; 52 times or 
4,000 lines, 4 cts.; 104 times or 5,000 lines, 
3% cts.; 156 times, 3 cts.; 312 times, 2% 
cts. a line. Preferred positions, 15 and 2.v; 
extra. Classified, 1 ct. per word for two 
days. Reading notices, 50 cts. per line; 
telegraphic readers. $1 a line. Business 
notices, nonpareil, 20 cts. a line. 

See advertisement on page 522. 



GLOBE Every Sunday. Established 1876. 
Globe Publishing Co., publishers. Subscrip- 
tion, $2.50; sworn detailed average circula- 
tion for six months ending February, 1915, 
15,475*; 32 to 48 pages, 7 columns; length 



NELSON CHESMAN & CO.'S RATE BOOK. 
CONNECTICUT 



27 



of columns, 20 in.; width, 2 1 / & in. Can use 
matrices. Office, 12 Central Row. 

Advertising rates, 8 cts. a line; 2,500 
lines, within one year, 4 cts.; 5,000 lines, 3% 
cts.; 10,000 lines, 3 cts. a line. Reading 
notices, 40 cts. a line; 100 lines or more, 
within one year, 35 cts. a line. Classified, lc. 
a word. 



POST Every evening except Sunday. Inde- 
pendent. Established, 1856. Evening Post 
Association, proprietors. Subscription, $3. 
Claimed average circulation first three 
months 1915, 13,000; 16 to 20 pages; 7 
columns; length of columns, 22 in.; width, 
2% in. Can use matrices. Office, Post 
Square. 

Advertising rates, 7 cts. a line; 1,000 lines, 
within one year 6 cts. a line; 2,000 lines, 5 
cts.; 3,000 lines, 4 cts.; 5,000 lines, or more, 
2Vz cts. a line. Classified, YzC. per word. 
Reading notices, 25 cts. per count line; 
telegraphic readers, 25 cts. a line. 



TIMES Every afternoon except Sunday. 
Democratic. Established 1841. Burr Print- 
ing Co., publishers. Subscription, $8; 
sworn detailed average circulation for year 
prior to April, 1915, 23,346* net; 16 to 32 
pages, 8 columns; length of columns, 22 in.; 
width, 2^ in. Office, 716 Main Street. 

Advertising rates, agate, 8 cts. a line; 13 
times or 1,000 lines within one year 7 cts.; 
26 times or 2,000 lines 6 cts.; 52 times or 
3,000 lines 5 cts.; 104 times or 5,000 linos 
4 cts. a line; effective April 1, 1916, 5 cts. 
a line will be the minimum rate. Preferred 
positions 15 and 25% extra. Readers, local 
notices or nonpareil readers 20 cts. a line; 
500 lines or more within one year 12% 
cts. a line; body type readers 50 cts. a line. 
Classified 1 ct. per word for two consecutive 
insertions. 



MERIDEN Population 27,265. On N. Y., N. 
H. & H. R. R. Manufactures gas fixtures, 
builders and saddlery hardware, fire-arms, 
organs, clocks, cutlery, sleigh bells, bronze 
and brass goods, silver plate and britannia 
ware; one concern alone employs several 
thousand men. Seat of State Reform School. 



JOURNAL Every evening except Sunday. 
Independent. Established 1886. The Journal 
Publishing Co., publishers. Subscription, $8; 
sworn average circulation for six months prior 
to April 1, 1915, 4,722* net paid; 12 to 24 
pages, 7 columns; length of columns, 19% 
in.; width, 2% in. Can use matrices. 

Advertising rates, single insertions $1 an 
in.; subsequent insertions 50 cts. an inch; 
daily, e. 0. d. or twice a week, one week 
42 cts., one month 32 cts.; one year 15 cts. 
an inch each insertion; 100 inches within one 
year 35 cts.; 200 in. 30 cts.; 350 in. 28 cts.; 
500 in. 22 cts.; 700 in. 20 cts.; 1,000 in. 18 
cts. an inch. Composition 7 cts.; an inch 
additional. Special positions 10 and 20% 
extra. Mail order, automobile, railroad, 
steam ship, publishers, hotels, resorts, schools 



CONNECTICUT 



and colleges 35 cts. an inch. Reading notices 
15 cts. a line; two or more insertions 13 
cts. ; monthly contracts or 100 lines 10 cts. a 
line; first page 25 cts. a count line. Classified 
lc. per word. 



RECORD Every morning except Sunday. 
Republican. Established 1860. The Repub- 
lican Publishing Co., publishers. Subscrip- 
tion, $6 ; sworn average circulation for six 
months prior to April 1, 1915, 5,963* net paid ; 

12 to 16 pages, 7 columns; length of columns, 
20 in.; width, 2% in. Can use matrices. 

Advertising rates, 70 cts. an in.; 100 in. 
within one year, 50 cts.; 150 in. 35 cts.; 
500 in. 25 cts.; 700 in. or more, 21 cts. 
an inch; mail order, automobiles, rail- 
roads, steam ships, publications, hotels, 
resorts, schools and colleges, 35 cts. an 
inch. Composition, 7 cts. an inch extra. 
Preferred position, 10 and 20 per cent extra. 
Classified, V2C per word. Reading notices, 15 
cts. a line, first time; 2 or more insertions, 

13 cts. a line; first page, 25 cts. count line; 
pure news matter (8 pt.), 25 cts. a line. 



MIDDLETOWN Population 20,749. On N. 
Y., N. H. & H. R. R. Manufactures in- 
clude plated and enameled ware, hardware, 
typewriters, cotton, silk, woolen, web and 
rubber goods, pump and other hydraulic 
machinery. Seat of Berkeley Divinity 
School, Wesleyan University, and here also 
are located the State General Hospital for 
Insane and Industrial School for girls. 



PENNY PRESS. Every evening except 
Sunday. Independent. Established 1884. C. 
B. & G. E. King, publishers. Subscription, $3 ; 
sworn average circulation, for six months 
prior to April 1, 1915, 8,579* net paid; 8 to 
12 pages, 7 columns; length of columns, 21 
in. ; width 2% in. 

Advertising rates, electrotyped matter, con- 
tinuous insertions, daily, 1 to 4 in., $1 an 
inch per time; set matter, $1.10 per inch; 5 
in., electrotyped matter, 80 cts. an inch; 10 
in., 57Y 3 cts'.; 20 in., 44 cts.; 100 in., 33 V3 
cts.; 300 in., 25 cts.; 500 in., 20 cts.; 1,000 
in., 18 cts. an inch. For e. o. d. add V& to 
above rates. Reading notices, 10 cts. per 
count line. Classified, 2V 2 cts. a line (mini- 
mum charge, 10 cts.) ; three insertions, 2 cts. 
a line. 



NEW BRITAIN Population, 1910 census 
43,916; 1914, estimate 52,000. Situated on 
N. Y., N . H. & H. R. R. Leads the country 
in the supply of builders, hardware ; also 
manufactures knit goods, coaster brakes, 
screws, bathroom fixtures, cutlery, jewelry, 
cabinets of all discription and suspender 
buckles with all other kinds of brass goods 
of that nature; 111 factories in all with a 
total capital stock of $36,000,000.00 em- 
ploying 15,000 people with an annual pay- 
roll of $9,500,000. Seat of State Normal 
Teachers' Academy. Annual value of manu- 
factured products, $25,000,000.00, 



28 



NELSON CHESMAN & CO.'S RATE BOOK. 



CONNECTICUT 



HERALD Every evening except Sunday, 
Independent. Established 1876. Herald Pub- 
lishing Co., publishers. Subscription, $7; 
sworn average circulation for six months prior 
to April 1, 1915, 5,810* net paid; 10 to 16 
pages, 7 columns; length of columns, 19% in.; 
width, 2% in. Can use matrices. 

Advertising rates, 50 cts. an inch; 3 times, 
40 cts.; 6 times, 30 cts.; 18 times, 25 cts.; 
26 times or 100 in. within one year, 20 cts.; 
200 in., 18 cts.; 52 times or 500 in., 15 cts; 
312 times, or 1,000 in., 12 cts. an inch. Spe- 
cial positions 20 and 25% extra. Reading no- 
tices, 10 cts. a line. Classified, lc. per word. 



PRZEWODNIK KATOLICKI. Every Fri- 
day. Polish Catholic. Established 1907. 
Rev. L. Bojnowski, publisher. Subscription $2, 
claimed average circulation for year ending 
April, 1915, 5,600. 68 pages, 2 columns 
length of columns, 9 in.; width, 3% in. 

Advertising rates, one inch one week, $1 , 
two weeks, $1.50; three weeks, $1.75; one 
month, $2; three months, $5; six months $9; 
one year, $15 with discounts for additional 
space. Reading matter 12 cts. a line; local 
notices, 15 cts. a line; local news, 20 cts. a 
line. Classified, same as display. 

Translations made English to Polish or 
Polish to English. 

RECORD Every evening except Sunday. 
Republican. Established 1856. James L. 
Doyle publisher. Subscription, $3 ; sworn aver- 
age circulation for six months prior to 
April, 6,245* net paid; 6 to 10 pages, 7 col- 
umns; length of columns, 21 in.; width, 2% 
in. 

Advertising rates, 30 cts. an inch; 100 in., 
on yearly contract, 25 cts.; 500 in., 20 cts.; 
1,000 in., 15 cts. an inch. Composition. 5 cts. 
an inch additional. Preferred position, 10 and 
25% extra. Reading notices, 10 cts. a line; 
local news readers, 25 cts. a line. Classified, 
lc. per word. 



NEW HAVEN Population 1910 census, 133,- 
605; 1914, estimated, 150,000. On N. 
Y., N. H. & H. R. R. Most important 
manufacturing and commercial city and 
port of entry for a very large foreign trade; 
more than 800 establishments are located 
here ; manufactures include carriage, rub- 
ber goods, musical instruments, fire-arms, 
clocks, jewelry, needles and a variety of 
iron and steel goods. Seat of Yale Univer- 
sity, including Peabody Museum, Yale 
School of Fine Arts, also Hopkins Gram- 
mar School. Value of manufactured products, 
1914, $61,000,000. Bank clearings during 
1914, $172,437,387.56. 



CONNECTICUT FARMER AND NEW 
ENGLAND FARMS- Every Saturday. Agri- 
cultural. Established 1846. The Connecticut 
Farmer Co., publishers. Subscription. $1 ; 
claimed average circulation for year 1914, 
5,000 net; 16 pages, 4 columns; length of col- 
umns, 13 in.; width, 2% in. Office, 206 
Meadow Street. 



CONNECTICUT 



Advertising rates, agate line, 7 cts., fiat. 
Reading notices, 15 cts. per line. 



JOURNAL-COURIER Every morning ex- 
cept Sunday. Independent. Established 1766. 
Carrington Publishing Co., publishers. Sub- 
scription, $6. Sworn average circulation for 
six months prior to October, 1914, 12,020 
net paid; 16 to 24 pages, 7 columns; length 
of columns, L'l in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate 5 cts. a line; 
1,000 lines within one year, 4 cts.; 2,000 
lines, 3 cts.; 3,000 lines, 2V2 cts. Position, 
15 and 25% extra. Classified, lc. per word; 
4 cts. per word for 10 insertions. Reading 
notices, 30 and 40 cts. a line; telegraphic 
readers, 50 cts. a count line. 



REGISTER Everv evening, except Sun- 
day. SUNDAY MORNING. Independent. 
Established 1812. New Haven Register, pub- 
lishers. Subscription, daily $6; (Sunday, $2); 
sworn average circulation for year prior to 
April 1, 1915, daily, 18,135*; Sunday, 15,- 
972*; daily, 16 to 28 pages; Sunday, 32 to 
64 pages, 7 columns; length of columns, 
21 1 / 4 in.; width, 2% in. Can use matrices. 
Office, 86-96 Crown Street. 

Advertising rates, daily, nonpareil, for 3 
in. or less, per inch, one time $1.20; one 
week, $3.70; one month, $12; three months, 
$26; six months, $48; one year, $84; from 4 
to 10 in., one time, $1.20 an inch; one week, 
$3.70; one month, $12; three months. $24 
six months, $42; one year, $72. Double col 
umn, when less than 5 in. deep, 25% extra 
e. o. d., % ; two times a week, Y2 ; one time 
a week, % of regular daily rates. Open space 
used within one year, 100 in., 80 cts. an inch ; 
200 in., 75 cts.; 350 in., 60 cts.; 500 in., 55 
cts.; 1,000 in., 50 cts. an inch. Double 
column advertisements must be at least 2 
in. deep. Classified, lc. a word, one week 
(7 times), 5 cts. a word (minimum 10 
words). Reading notices, daily or Sunday, 
25 cts. per line; 500 lines or more in one 
year, 20 cts. a line ; pure reading, daily 
or Sunday, 30 cts. a line. Sunday only, dis- 
play, 1 inch, one time, $1.50; one month, 
$3.75; three months, $9; six months, $14; 
one year, $24. 



TIMES-LEADER Every evening except 
Sunday. Independent. Established 1892. The 
Times Publishing Co., publishers. Subscrip 
tion, $3. Sworn average circulation three 
months ending July 1915, 13,138* net paid; 
12 to 16 pages. 7 columns; length of columns, 
21% in.; width, 2% in. Can use matrices. 
Office, 61-63 Orange Street. 

Advertising rates, agate, 5 cts. a line; 
1,000 lines within one year, 3 V2 cts.; 3,000 
lines, 3 cts.; 5,000 lines, 2y 2 cts. a line. 
Position, 25% extra. Classified, lc. per word. 
Pure reading, 30 cts. per count line; front 
page, 60 cts. a line. Telegraphic readers, 50 
cts. a line; first page, $1 a line. 



NELSON CHESMAN & CO.'S RATE BOOK. 



29 



CONNECTICUT 



UNION Everv evening except Sunday, 
and SUNDAY MORNING. Independent-Demo- 
cratic. Established 1873. New Haven Union 
Co., publishers. Subscription, daily, $3; Sun- 
day, $2. Sworn average circulation for six 
months ending March, 1915, daily, 15,233* 
net paid. Sunday 9,511* net paid; daily, 10 
to 28 pages, Sunday 36 to 60 pages, 7 col- 
umns; length of columns, 20 in.; width, 2% 
in. Can use matrices. Office, 80 Center Street. 

Advertising rates, agate, daily or Sunday, 
6 cts. a line; 1000 lines or 52 times, on yearly 
contract, 5 cts.; 3,500 lines or 104 times, 4 
cts.; 7,000 lines or 156 times, 3 cts. a line. 
Mail order, steamships, schools, resorts, finan- 
cial, books and publishers, 3 cts. a line, flat. 
Special position, 15 or 25% extra. Classified, 
lc. a word. Reading notices, nonpareil, 20 
cts. a line; body type, first page. $1; inside 
pages, 50 cts. a count line. 



YALE ALUMNI WEEKLY Every Fri- 
day, from September to June, inclusive. Edu- 
cational. Established, 1891. Yale Publish- 
ing Association, publishers. Subscription. $3 ; 
claimed average circulation for year 1914, 
8,200; 24 to 32 pages, 2 and 3 columns; length 
of columns, 8% in.; width, 3% and 2% in. 

Advertising rates, nonpareil, $2 an inch; 
per page, 50; Vs, M and V2 pages pro rata; 
outside back cover, $75; 40% discount on 
40 insertions. 



NEW LONDON Population 19,659, 2 rail- 
roads and steamer lines. An important sum- 
mer resort. Port of entry with fine harbor: 
has ship yards and also manufactures 
woolen, sewing silk, brass tubing, elec- 
trical specialties, bed comfortables machines, 
machinery, hardware, printing presses, boil- 
ers and cotton gins. 



DAY Every evening, except Sunday. Re- 
publican. Established 1881. Day Publishing 
Co., publishers. Subscription, $6; sworn de- 
tailed average circulation for year 1914, 
8,226*; 12 to 16 pages, 8 columns; length 
of columns, 21% in.; width, 2% in. Can 
use matrices. 

Advertising rates, $1 an inch; 50 in., 50 
cts.; 100 in., 40 cts.; 200 in., 35 cts.; 300 
in., 30 cts.; 400 in., 27 cts.; 500 in., 24 cts.; 
750 in., 22 cts.; 1,000 in, 20 cts. an inch. 
Composition, 10 cts. an inch extra. One inch, 
one time, $1; one week, $3.50; one month, 
$10; three months, $20; six months, $32; 
one year, $52; e. o. d., % of daily rates. 
Reading notices, 20 cts. a line. Classified, 
24 words, 35 cts. for three times. 



NORWICH Population 20,367; dual govern- 
ment 28,219. On Thames River and 2 
railroads. Has good water power, com- 
pressed air plant, large cotton mills and 
several fire-arms factories. Principal prod- 



CONNECTICUT 



ucts consist of woolen, velvet, cotton 
goods, corks, rubber goods, paper, locks, 
thermos bottles, stoves, trunks, buttons 
and cast iron. 52 manufacturing indus- 
tries, employing 4,411 men and paying 
in wages $3,640,000.00 annually. Annual 
value of manufactured products, $15,050,- 
000.00. 



BULLETIN Every morning except Sun 
day. Republican. Established 1858. William 
H. Oat, publisher. Subscription, daily, $6. 
Claimed average circulation for year 1914, 
9,139*; 8 to 12 pages, 8 columns; length 
of columns, 21 V2 in. 

Advertising rates, agate TV2 cts. a line; on 
contract, 13 times or 1000 lines, 5 cts.; 2,000 
lines 4 cts. 52 times or 3,000 lines, 3 cts.; 
104 times or 5,000 lines, 2V 2 cts.; 10,000, 
1 8/10 cts. a line. Special position, 25% 
extra. Classified, 5 cts. a line. Readers, 25 
cts. a count line; among announcements, 15 
cts. a line. 



STAMFORD Population 25,138. On N. Y , 
N. H. & Hartford Railway Systems. Yale 
& Towne Manufacturing Co.'s Works are 
located here. Also piano, licorice, choco- 
late, dye stuffs works, as well as many 
other minor industries, there being $15,- 
000,000 invested in manufacturing inter- 
prises. Annual value of manufactured 
products $12,000,000.00. Six banks com- 
bined deposits $15,229,850.80; resources, 
$18,856,434.09. 



ADVOCATE Everv evening except Sun- 
day and Thursday; WEEKLY, Thursday. 
Established 1829. Gillespie Bros. (Inc.), 
publishers. Subscription, daily, $5; weekly, 
$1. Sworn detailed average circulation for 
three months ending March 31, 1915, 4,- 
925* net paid. 12 pages, 7 columns; length 
of columns 21 % in., width 2% in. Can use 
matrices. 

Advertising rates, 50 cts. an inch; 25 in. 
within one year 40 cts.; 50 in. 35 cts.; 100 
in. 30 cts.; 200 in. 25 cts.; 400 in. 21 cts.; 
750 in. 18 cts. an inch. Composition 10 cts. 
an inch additional. Full position 25% 
extra. Reading notices 15 cts. a count line; 
first page 25 cts. a line. Classified, 1 ct. per 
word. 



WATERBURY Population 73,141. On N. 
Y., N. H. & R. R. Manufactures more than 
half of all the brass goods of the country, 
large factories of brass, copper goods 
stamped ware, silver and silver plated ware, 
wire, wire rope and cable, cutlery and edge 
tools, flour and grist mill products, lamp 
trimmings, gas and electric lamps, fixtures an 
chandeliers, measuring and recording instru- 
ments, professional and scientific instru- 
ments, marble, stove and monument works, 
files, pins, suspenders, pearl goods; also 
clocks and watches. 



7ARNESTNESS of purpose and honest right thinking with one's self 
' is a condition precedent to profitable publicity. 



30 



NELSON CHESMAN & CO.'S RATE BOOK. 



CONNECTICUT 



AMERICAN Every evening, except Sun- 
day. Independent. Established 1844. Ameri- 
can Printing Co., publishers. Subscription, 
$8. Claimed average circulation for year 1914, 
7,300; 12 to 16 pages, 7 columns; length of 
columns, 21% in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate, 1 inch minimum, 
one time, $1; two times, 75 cts.; one week, 
55 cts., one month, 29 cts.; three months, 
22 cts.; six months, 20 cts.; twelve months, 
15 cts. an inch; on contract, 150 in., 50 cts.; 
250 in., 40 cts. an inch; 500 in., 33 cts.; 
1,000 in., 25 cts. an inch. Position, 15 and 
33%% extra. Classified, 25 words, or less, 
25 cts. Reading notices, 20 cts. a line. 



DEMOCRAT Every evening except Sun- 
day, Democratic. Established 1881. Water- 
bury Democrat (Inc.), publishers. Subscrip- 
tion, $5 ; sworn average circulation for six 
months prior to October, 1913, 4,482* net 
paid; 10 to 20 pages, 7 columns; length of 
columns, 21 in.; width, 2% in. Can use 
matrices. 

Advertising rates, transient, 75 cts. per 
inch; 50 in. on yearly contract, 50 cts. per 
inch; 100 in., 40 cts.; 250 in., 35 cts.; 500 
in., 25 cts.; 1,000 in. or more, 20 cts. Com- 
position, 5 cts. an inch additional. Reading- 
notices, local, 25 cts. a line, run of paper, 
15 cts. a line. 

See advertisement on page 510. 



CONNECTICUT 



Independent. Established 1888. F. R. Swift 
Estate, publishers. Subscription, $2. Claimed 
combined, average circulation, for year 1914, 
25,249 net; 16 pages, 7 columns; length of 
columns, 19 in.; width, 2% in. Can use 
matrices. Forms close Friday. 

Advertising rates, 5 cts. a line, flat; finan- 
cial, railroad, steamship, poultry and poultry 
supplies, 6 cts. a line. Special positions, 15% 
extra. Reading notices, 30 cts. a count line. 
Classified, 2% cts. per word. All rates cover 
both editions. 



HERALD Also Bridgeport HERALD. 
Known as the Two Heralds. Every Sunday. 



REPUBLICAN Every morning including 
SUNDAY. Independent. Established 1881. 
William J. Pape, publisher. Subscription, 
daily, $6; Sunday, $2. Sworn average cir- 
culation for six months, prior to April. 1915, 
8,060* net paid; daily, 12 to 16 pages; Sun- 
day, 20 to 24 pages, 7 columns; length of co'- 
umns, 21% in.; width, 2% in. Can use 
matrices. 

Advertising rates, $1 per inch, first time; 
50 cts. subsequent insertions; 8 times, or 50 
in. within one year, 45 cts. an inch; 12 times, 
or 100 in., 40 cts.; one month, or 200 in., 35 
cts. an inch; three months, or 500 in., 28 cts 
104 times or 750 in., 25 cts; 156 times or 
1,000 in., 23 cts. an inch; when electrotypes 
are furnished, 5 cts. an inch discount. Pre- 
ferred position extra. Double column adver- 
tisements must be at least one inch in depth. 
Classified, 25 words, 3 days or less, 25 cts. 
Reading notices, 20 cts. per count line. First 
page, 30 cts. a line. Discount on 2 or more 
insertions; telegraphic readers, 25 cts. per 
nonpareil line; headlines count double. 



DELAWARE 



WILMINGTON Population, 1910 census; 
87,411; 1914 U. S. census estimate 9 8 , 7 1 i "J . 
On Delaware and Christiana Rivers, Pennsyl- 
vania; Philadelphia & Reading and Balti- 
more & Ohio railroads and two Interurban 
Traction systems. Port of entry and com- 
mercial metropolis of Delaware. Has rolling, 
flour, powder, paper and wood pulp mills; 
machine shops ; foundries ; iron and steam- 
boat and railroad car works; motor, glazed 
kid, leather, morocco, rubber hose, talk ins; 
machine, tobacco, cotton and woolen fac- 
tories; paper and sugar mill and cotton 
ginning machinery plants. Has thirty public 
schools and 475 acres parks. Annual value 
of manufactured products, $82,973,752. As- 
sessed property valuation, $75,670,235. 'lax 
rate, $1.35 per hundred. Bank clearings 
during 1914, $94,596,616.54. 



(illation, for year 1914, 11,568*; 10 to 20 
pages, 7 columns; length of columns, 22 in.; 
width, 2% in. Can use matrices. Office, 5th 
and Shipley Streets. 

Advertising rates, daily, agate, 98 cts. an 
inch, 3 times, 70 cts. per time; 26 times, 35 
cts.; 78 times, 28 cts.; 312 times, 25 cts. an 
inch, per time; 40 in., 35 cts. an inch; 150 
in., 28 cts.; 300 in., 25 cts. Preferred posi- 
tion extra. Locals, first page, 20 cts. a 
count line; any page but first, 10 cts. a line. 
Classified, lc. per word. 

See advertisement on page 456, 



EVERY EVENING Every evening except 
Sunday. Independent Democratic. Established 
1866. Every Evening Printing Co., publishers. 
Subscription, $3 ; sworn detailed average cir- 



JOURNAL Every evening except Sunday. 
Republican. Established 1888. The Evening 
Journal Pub. Co., publishers. Subscription, 
$3. Sworn average circulation for six months 
ending . October, 1914, 14,945 net paid; 10 
to 32 pages; width, 2% in. Office, 4th and 
Shipley Streets. 

Advertising rates, one inch, one time, 56 
cts.; 100 in. within one year, 35 cts.; 300 in., 
28 cts. Strictly mail order advertising, 35 cts. 



NELSON CHESMAN & CO.'S RATE BOOK. 



31 



DELAWARE 



an inch, flat. . Resorts, educational and pub- 
lishers, 42 cts. an inch. Preferred position, 
25% extra. Reading: notices, 15 cts. a count 
line; first page and telegraphic readers, 25 
cts. a line. Classified, 7 cts. a line first in- 
sertion; 5 cts. subsequent insertions; 60 cts. 
a line per month. 

See advertisement on page 504. 



NEWS Every morning except Sunday. 
Independent-Republican. Established 1882 
The News Publishing Co., publishers. Sub- 
scription, $3; sworn average circulation for 
twelve months prior to April 1, 1915, 9,392*; 
10 to 24 pages, 7 columns, length of columns, 
2IV2 in.; width, 2% in. Can use matrices. 
Office, 511 Market Street. 



DELAWARE 



Advertising rates, agate, 25 cts. flat, an 
inch; preferred position 28 cts. flat, an inch. 
Classified, 1 ct. per word. Reading notices, 
15 cts. a line; local brevities, 10 cts.; i 
graphic readers, 25 cts. a line. 



SUNDAY MORNING STAR Independent. 
Established 1881. The Star Publishing Co.. 
Publishers. Subscription, $2.50. Claimed 
average circulation for 1914, 8,891; 28 pages, 
7 columns; length of columns, 21% in.; 
width, 2 y s in. Can use matrices. Office, 
317 Shipley Street. 

Advertising rates, agate, 3 cts. a line. P-e- 
ferred position, 3% cts. a line. Classified 
lc. per word. 



DISTRICT OF COLUMBIA 



WASHINGTON Population, 1910 census 331, 
069; 1914 U. S. census estimate 350,000. On 
Potomac River and 10 railroads. As the Capi- 
tal of the United States it is the center of 
Political interests and has numerous costly 
and imposing edifices, among which is the 
Capital, White House, different Department 
buildings, Congressional Library, National 
Museum, Smithsonian Institute, Corcoran 
Art Gallery, U. S. Naval Observatory and 
Washington Monument. Annual value of 
manufactured products, $37,000,000.00. 



AMERICAN FEDERATIONIST Monthly. 
Official organ of the American Federation of 
Labor. Established 1894. American Federa- 
tion of Labor, publishers. Samuel Gompers, 
editor. Subscription, $1. Claimed average 
circulation for year ending June, 1915, 129,- 
000; 112 pages, 2 columns; length of col- 
umns, 8 in.: width, 2% in. Office, 801-809 
G. Street, N. W. 

Advertising rates, Ys page, per year, $120; 
% page, $200; V 2 page, $350; one page, 
$600. 



AMERICAN FORESTRY Monthly. Forest, 
Waters, Soils and Minerals. Established 1895. 
The American Forestry Association, publish- 
ers. Subscription, $3; claimed average circu- 
lation for year ending June, 1915, 11,500; 
'it pages, 3 columns; length of columns, 11 in.; 
width, 2% in. Forms close 26th preceding 
month. Office, 1410 H. Street. N. W. 

Advertising rates, agate, 25 cts. a line; 
page, $80; V$, Vi or % page, pro rata. 



AMERICAN MOTORIST Monthly. Mo- 
toring. Established 1909. American Auto- 
mobile Association Publishing Co., publishers. 
Subscription, $1. Claimed average circula- 
tion for year 1914, 49,324; 84 pages, 3 col- 
umns; length of columns, 10 in.; width, :"i 
in. Office, Riggs Building. 



Advertising rates, Vs page, $36; l A page, 
$60; y 3 page, $90; V2 page, $110; one page, 
$180, with discount on time contracts. 



AMERICAN STANDARD Monthly. (1st) 
Army and Navy interests. Established 1913. 
American Standard Co., publishers. Sub- 
scription, 50 cts.; claimed average circula- 
tion for 1914, 50,000; 18 to 24 pages, 7 
columns; length of columns, 11 1/14 in.; 
width, 2% in. Can use matrices. Forms 
close 25th of preceding month. Office, 14th 
and E. Streets. N. W. 

Advertising rates, agate, 10 cts. a line. 
Readers, 20 cts. a count line. Classified, lc. 
per word. 



ARMS AND THE MAN Every Thursday. 
Military and Shooting. Established 1885. 
Arms and The Man Publishing Co., publishers. 
Subscription, $3 ; claimed circulation for year 
1914, 25,000; 20 pages, 3 columns; length of 
columns, 11 in.; width, 2% in. Forms close 
Mondays preceding. Office, 1502 H Street, 
N. W. 

Advertising rates, agate. 12% cts. a line; 
Vs page, one time, $8; M page, $15; V2 page, 
$28; one page, $50. 



ARMY AND NAVY REGISTER Every 
Saturday. Military and Naval. Established 
1879. Army and Navy Publishing Co., pub- 
lishers. Subscription, $3; detailed average 
circulation for year ending September 26, 
1914, 9,421* net paid; 32 pages, 3 and 4 
columns; length of columns. 14 in.: width of 
columns, 3 and 2 % in. Can use matrices. 
Office, 511 11th Street. N. W. 

Advertising rates, agate, wide columns, 35 
cts. a line; narrow column. 25 cts a line. Dis- 
count on 3 months or more. 



CATHOLIC EDUCATIONAL REVIEW 
Monthly. Catholic. Educational. Established 



32 



NELSON CHESMAN & CO.'S RATE BOOK. 



DISTRICT OF COLUMBIA 

1911. The Catholic Education Press, pub- 
lishers. Subscription, $3; claimed average 
circulation for year 1914, 4,000; 96 pages, 
one column ; length of column, 8 in. ; width, 
4% in. Can use matrices. Forms close 10th 
preceding month. 

Advertising rates, one inch double column, 
$5; two inch d. c, $7; % page, $11; % 
page, $18; one page, $30, with discounts on 
yearly contracts. 



FLEET REVIEW Monthly. Naval. Estab- 
lished 1910. Fleet Review Publishing Co., 
publishers. Subscription, $1.50; sworn aver- 
age circulation for five months ending May, 
1915, 7,075*; 64 pages, 2 columns; length 
of columns, 7 % in.; width, 2 l A in. Forms 
close 16th. Office, 511 Eleventh Street, N. W. 

Advertising rates, $5 an inch ; full page, 
$40; V 2 page, $25; Vi page, $15, with dis- 
count on yearly contracts. 



HEALTH AND TEMPERANCE Monthly. 
Hygiene. Established 1885. Review & Herald 
Publishing Association, publishers. Subscrip- 
tion, $1 ; claimed average circulation for year 
1914, 31,324; 48 pages, 2 columns; length of 
columns, 8 in. ; width, 2 % in. Office, Takoma 
Park Station. 

Advertising rates, agate, 35 cts. a line; 
$5.75 an inch each insertion; % page, $16.50; 
V 2 page, $30; one page, $60. 



HERALD Every morning including SUN- 
DAY. Independent. Established 1906. The 
Washington Herald Co., publishers. Subscrip- 
tion, $5.40. Sworn detailed average circula- 
tion for last three months 1914, 29,499* 
net paid; 16 pages, 8 columns; length of 
columns, 20 9/14 in., width of columns, 2 T ^ 
in. Office, 1322 New York Avenue. 

Advertising rates, agate, 15 cts. a line; 10 
times or 500 lines, within one year, 12 cts.; 26 
times, or 1,000 lines, 11 cts.; 52 times, or 2,000 
lines, 10 cts.; 104 times, or 3,000 lines, 8 
cts.; 156 times, or 5,000 lines, 6 cts. a line. 
Position next reading, lc; full position, 2 
cts. a line extra. Mail order or publishers 
announcements, including both Sunday and 
Monday issues 8 cts. a line. Reading notices, 
50 cts. a line; first page, $1; telegraphic 
readers, $1 a line, first page, $2 a line. 
Classified 10 cts. a line. 

See advertisement on page 507. 



JOURNAL OF KNIGHTS OF LABOR 
Monthly. Labor. Established 1880. Subscrip- 
tion, 50 cts.; circulation -not given by pub- 
lisher; 16 pages, 4 columns; length of col- 
umns, 15 in.; width, 2 % in. Forms close 20th 
preceding month. Office, 43 B Street, N. W. 

Advertising rates, agate, 50 cts. a line; 
V4, page (210 lines), 45 cts. a line; % page, 
42% cts.; % page, 40 cts.; one page, 37% 
cts. a line; back page, $393.75. 



MACHINISTS' MONTHLY JOURNAL 
Monthly. Official organ of Railroad Machin- 
ists. Established 1888. Claimed average cir- 
culation for 1914, 76,962; 98 pages, 2 col- 



DISTRICT OF COLUMBIA 



umns; length of columns, 8 in.; width, 2% 
in. Forms close 6th preceding month. Office, 
McGill Building. 

Advertising rates, agate, per inch, $10 ; V* 
page, $33; % page, $55; 1 page, $90. Dis- 
count on three months contract, 10%; six 
months, 15% and one year, 33%%. 

See advertisement on page 493. 



MISSIONARY Monthly (1st). Catholic. 
Established 1896. The Catholic Missionary 
Union, publishers. Subscription, $2. Sworn 
average circulation for 1914, 59,581*; 80 
pages, 2 columns; length of columns, 7% in.; 
width, 2% in. Cannot use matrices. Forms 
close 10th of month preceeding. Office, 
Brookland Post Office. 

Advertising rates, full page, $60; V2, Yt 
or Vs page, pro rata; back cover, $100; in- 
side cover, $75. 



NATIONAL GEOGRAPHIC MAGAZINE 
Monthly. Literaryj-Geographic-Travel-Scien- 
tiflc. Established 1888. National Geographic 
Society, publishers. Subscription, $2.50. 
Claimed average circulation by direct sub- 
scription for 1914, 286,500; 112 pages and 
cover, 2 columns ; length of columns. 8 V2 
in.; width, 2% in. Office 16th and M. 
Streets. 

Advertising rates, full page, $600; %, % 
and V 2 pages pre rata. 



NATIONAL HIBERNIAN Monthly. A. O. 
H. Official Organ. Established 1901. Joseph 
McLaughlin, publisher. Subscription, 50 cts. 
Detailed average circulation for year 1914, 
207,954*; 24 pages, 4 columns; length of col- 
umns, 11 3/7 in.; width, 2% in. Can use 
matrices. Forms close 1st of current month. 

Advertising rates, agate, 60 cts. a line. 
Reading notices, $1.20 a line. 



NATIONAL TRIBUNE Every Thursday. 
Family. Established 1877. National Tribune 
Co., publishers. Subscription, $1. Claimed 
average circulation for six months ending Sep- 
tember 1914, 135,403; 8 pages, 7 columns; 
length of columns, 20 in.; width, 2% in. Can 
use matrices. Office, 14th and E. Streets, 
N. W. 

Advertising rates, agate, 30 cts. a line, flat. 
Classified, 20 cts. a line. Reading notices, 
50 cts. a line. 

See advertisement on page 529. 



NAVY Monthly (1st). Naval. Estab- 
lished 1907. The Navy Publishing Co., pub- 
lishers. Subscription, $2. Claimed average 
circulation for year 1914, 5,800; 64 pages. 
2 columns; length of columns, 8% in.; 
width, 3% in. Cannot use matrices. Forms 
close 20th. Office, 518 Southern Building. 

Advertising rates, full page, $50 ; % page, 
$25; % page, $16.75; % page, $12.50; Vs 
page, $6.50; with discounts of 2%, 5 or 10% 
on 3, 6 or 12 month contracts. 

See advertisement on page 520. 



NELSON CHESMAN & CO.'S RATE BOOK. 



33 



DISTRICT OF COLUMBIA 



PATHFINDER Every Saturday. News Re- 
view. Established 1894. Pathfinder Publish- 
ing Co., publishers. Subscription, $1. Sworn 
detailed average circulation for year 1914, 72,- 
724*; guaranteed for 1915-16, 100,000; 32 
pages, 3 columns; length of columns, 10 in.; 
width, 2 Mi in. Forms close 10 days in ad- 
vance. 

Advertising rates, agate, 25 cts., flat, a line. 
Effective January 1916, 40 cts., flat, a line. 

See advertisement on page 468. 



POST Every morning including SUNDAY. 
Independent. Established 1877. The Wash- 
ington Post Co., publishers. Subscription, 
daily, $6; Sunday, $2.40. Sworn average cir- 
culation for six months prior to April 1, 
1915, daily, 34,382* net paid; Sunday, 53,- 
846* net paid; daily, 12 to 16 pages; Sun- 
day, 50 to 70 pages, 8 columns; length of 
columns, 21% in.; width, 2Vs in. Can use 
matrices. Office, Post Building. 

Advertising rates, daily, agate, 15 cts. a 
line; 2 times consecutively, 14 cts. a line; 3 
times, 13 Mi cts.; Sunday, 18 cts. a line; 2 
times, 16 cts.; 3 times, 15 cts. Open space 
within one year, 1,000 lines daily, 13 cts.; 
Sunday, 14 cts. a line; 2,500 lines, 12 or 13 
cts. a line; 5,000 lines, 10 or 11 cts.; 10,000 
lines, 9 or 10 cts. a line; financial, daily, 15 
cts. a line; Sunday, 18 cts.; automobile ad- 
vertising, 10 cts. a line; preferred positions, 
10 and 25% extra. Double column advs., 
must not be less than 28 lines deep; triple 
column, 75 lines deep. Classified, 2 cts. pel 
word. Reading notices, 50 cts., last page, 
75 cts. and first page, $1 a count line; pre- 
ferred readers in body type, $1 a line; tele- 
graphic readers, $1.50 a line; black full head- 
ings count double- 

POSTAL RECORD Monthly. Postal. Es- 
tablished 1887. National Association of Let- 
ter Carriers, publishers. Subscription, $1 ; 
claimed average circulation for year 1914, 
32,550; 28 pages, 3 columns; length of col- 
umns, 9% in.; width, 2 T 3 g in. Forms close 
10th preceding month. Office, 945 Pennsyl- 
vania Avenue, N. W. 

Advertising rates, $3 an inch; 27 in. with- 
in one year, $2.50 an inch; 54 in., $2.40; 81 
in., $2.30; 108 in., $2.20; 135 in., $2.10; 160 
in. or more, $2 an inch. Position and cover 
pages, 25% extra. Reading notices, 30 cts. a 
line. 



POSTMASTERS' ADVOCATE Monthly. 
Postal News. Established 1895. Postmasters' 
Advocate Publishing Co. (Inc.), publishers. 
Subscription, 50 cts. Claimed average cir- 
culation for year 1914, 25,000; 24 pages, 4 
columns; length of columns, 11% in.; width, 
2 T 3 jr in. Forms close first of each month. 
Office, 1222 H. St. N. W. 

Advertising rates, agate, 20 cts. a line; 
full page, $98; V 2 page, $56; V* page, $30 
Reading notices, 30 cts. a line each insertion. 
Classified, 5 cts. per word. 



DISTRICT OF COLUMBIA 



surgical and dietetic. Established 1891. 
Arthur G. Lewis, editor and publisher. Claimed 
average circulation for 1914, 14,900; 60 pages, 
3 columns; length of columns, 10 in.; width, 
2y 2 in. Can use matrices. Forms close on 
25th of month preceding. Office, 606 F. St., 
N. W. 

Advertising rates, full page $60 ; % page, 
$40; Vi page, $20; % page, $12, with dis- 
count of 15% on six or more insertions. 



PUBLIC SERVICE MAGAZINE & MEDI- 
CAL RECORD Bi-monthly (15th). Medical, 



R. F. D. NEWS Every Saturday. Devoted 
to the interest of Rural Free Delivery Car- 
riers. Established 1902. W. D. Brown, pub- 
lisher. Subscription, $1; claimed average 
circulation for year 1914, 27,000; 24 pages, 
3 columns; length of columns, 10 in.; width, 
2% in. Can use matrices. Forms close 
Wednesday. Office, Evans Building. 

Advertising rates, 22 cts. a line; 4 times, 
20 cts.; 13 times, 18 cts.; 26 times, 15 cts.; 
52 times, 12 cts. a line; Y4, page, $20: V 2 
page, $35; one page, $60. 



STAR Every evening except Sunday, and 
SUNDAY MORNING STAR. Independent. 
Established, daily, 1852; Sunday, 1905. 
Evening Star Newspaper Co., publishers. 
Subscription, -daily, $4.80; Sunday, $2.40; 
daily and Sunday, $7.20; sworn average 
circulation for year ending March 31, 1915, 
daily, 67,533* net paid; Sunday, 49,658* net 
paid; daily 16 to 24 pages; Sunday, 52 
pages and magazine supplement, either edition 
8 columns; length of columns, 21% in.; width, 
2% in. Can use matrices. Office, 1101 
Pennsylvania Avenue. 

Advertising rates, daily, 15 cts. a line, flat; 
Sunday, 10 cts. a line, flat. Full position, 2% 
cts. a line extra. Double column advertise- 
ments must be 42 lines deep. Classified, 1V 2 
cts., per word for agents, help wanted, etc.; 
real estate, educational and resorts, 15 cts. a 
line, with discount on 2 or more insertions. 
Reading notices, with mark, 75 cts. per line; 
in agate at foot of columns, 50 cts. a line. 



TIMES Every evening including SUN- 
DAY. Independent. Established 1894. 
Frank A. Munsey, publisher. Subscription, 
$3.50. Sworn average circulation for six 
months prior to April, 1915, daily, 43,106* 
net paid; Sunday, 39,224* net paid; 14 to 26 
pages, 7 columns; length of columns, 20 in.; 
width, 2% in. Can use matrices. Office, 
Munsey Building, Pennsylvania Avenue, be- 
tween 13th and 14th' Streets. 

Advertising rates, daily, or Sunday, agate, 
15 cts. a line. Open space used within one 
year, 1,000 lines, 13 cts.; 52 times or 2,500 
"lines, 12 cts. a line; 78 times or 5,000 lines, 
11 cts.; 104 times or 7,500 lines, 10 cts.; 
156 times Or 10,000 lines, or more, 9 cts. 
a line. Double column advertisements must be 
at least 40 lines; triple column, 75 lines and 
four columns, 100 lines deep. Financial 15 cts. 
a line; new publications, 12 cts. a line. Auto- 
mobile, 7 cts. a line, flat; resorts, 8 cts.; 15 
times, 7 cts. a line; 30 times, 6 cts. a line per 
insertion. Classified, situations or help wanted, 



34 



NELSON CHESMAN & CO.'S RATE BOOK. 



DISTRICT OF COLUMBIA 



rooms for rent, boarding rooms and board, 
railroad and steamship time tables, 8 cts. a 
line; other classifications, 10 cts. a line. 
Reading notices, 50 cts. a line; first page (not 
exceeding 14 lines), $1 a line (marked 
"Adv"). Combination rate, including Sun- 
day issues of above and Baltimore News, 
and New York Press; 37 cts. a line, flat. 



DISTRICT OF COLUMBIA 



U. S. GOVERNMENT ADVERTISER 
Every Thursday, Government Contracts. Es- 
tablished 1882. C. H. Ridenour, and J. K. 
Jenks, publishers. Subscription, $5; claimed 
average circulation for 1914, 7,250; 24 pages, 
4 columns; length of columns, 13 in.; width 
2*4 in. Office, 511 11th Street, N. W. 

Advertising rates on application. 



FLORIDA 



GAINESVILLE Population, 1910 census 
6,183; 1914 estimate 10,000. On 3 railroads. 
Seat of State University and U. S. Experi- 
ment Station. Located in center and the 
high lands of the State and enjoys consider- 
able prestige as a health resort. Com- 
merce includes market gardening and va- 
rious manufactories with special attention 
to general farming and stock raising. Three 
national and one state bank. 



SUN Semi-Weekly, Mondays and Thurs- 
days. Democratic. Established 1881. H. 
H. McCreary editor and publisher. Subscrip- 
tion, $1. Claimed average circulation for 
year 1914, 5,600; 8 pages, 5 columns; length 
of columns 17% in.; width, 2% in. 

Advertising rates on application. 



JACKSONVILLE Population, 1910 census 
57,699; 1914 U. S. census estimate, 92,160. 
On St. John's River and 5 railroads. (10 
regular steamers each week for Northern 
Ports). Commercial center of Florida of 
which it is the largest city. Excellent harbor 
with 30-foot channel to the ocean and has a 
very large foreign and coast commerce in 
phosphate, cotton, lumber, rosin, turpen- 
tine, cigars, vegetables and fruits. Its 
industries include naval stores, lumber, 
cigar and cigar-box manufactures, coffee 
and spice mills, cracker, candy, machin- 
ery, ship building, fruit packing establish- 
ments as well as large nurseries; is also 
a prominent winter resort. Exports during 
1914, $1,196,140.00, and imports, $1,436,- 
033.00. Bank clearings during year 1914, 
$160,548,606.00. 



FLORDIA METROPOLIS Every evening 
except Sunday; SUNDAY morning. Demo- 
cratic. Established 1887. The Metropolis 
Co., publishers. Subscription, $7.50. Claimed 
average circulation for 1914, 21,012; 12 to 
60 pages, 7 columns; length of columns, 21% 
in.; width, 2Vb in. Can use matrices. 

Advertising rates, agate, 4 cts. a line, flat. 
Preferred positions, 15 and 25% extra. 
Classified, lc. per word. Star readers, 30 
cts. a line; telegraphic readers, 50 cts. a 
count line. 

See advertisement on page 526. 



TIMES-UNION Every morning including 
SUNDAY. Democratic. Established 1878. 
Florida Publishing Co., publishers. Subscrip- 
tion, $6. Sworn average circulation, for six 
months ending June 30, 1914, dailv, 24,- 
910* net; Sunday 27,867* net; daily, 14 to 
28 pages; Sunday, 56 to 80 pages, 7 col- 
umns; length of columns, 21 in.; width, 2% 
in. Can use matrices. 

Advertising rates, agate, 5 cts. a line, 
flat. Preferred position, 10 and 25 per cent 
extra. Local reading notices, 250 lines, with- 
in one year, 25 cts. a count line; 500 lines, 
20 cts.; 1,000 lines, 15 cts. a line. Tele- 
graphic notices, 75 cts. a count line. Class- 
ified rates lc. per word. 

See advertisement on page 460. 



LAKE WORTH Population 800. Located 6 
miles from Palm Beach on Florida Coast 
Railroad. Truck and fruit farming being 
the principal industries. 



HERALD Every Thursday. Independent- 
Local. Established 1912. R. D. Strong, 
editor and publisher. Subscription, $1.50. 
Claimed average circulation for 1914. 9,800 
net; 8 pages, 7 columns; length of columns, 
21% in.; width, 2% in. Can use matrices. 

Advertising rates, 40 cts. an inch, flat; 
position advertising, 80 cts. an inch; 
editorial or first-page, $1 an inch. Read- 
ers, 18 cts. a line.; editorial or first-page, $1 
a line. 



LAKELAND Population, 1910 census, 3,- 
719; 1915 estimate, 8,000. On Atlantic 
Coast Line Railroad. Is a well known 
health resort and is located in orange 
growing, small fruit and truck farming 
district. Annual income from the various 
industries $1,750,000. Three Banks, 

capital, surplus and profits 1914, $211,000. 



FLORIDA CHRISTIAN ADVOCATE 
Every Thursday. Methodist. Established 
1886. Florida Confei-ence Of The Methodist 
Episcopal Church, South, publishers. Sub- 
scription $1.50. Sworn detailed average cir- 
culation for year ending -Inly, 1914, 5,263* 
net. 20 pages, 4 columns; length of col- 
umns 12 in., width, 2% in. Can use ma- 
trices. 



NELSON CHESMAN & CO.'S RATE BOOK. 



35 



FLORIDA 



Advertising rates 53 cts. an inch yith dis- 
counts of 5, 10, 15 or 20% on 10, 50, 200 
or 500 inch contracts. 



MIAMI Population 1910 census 5,471; 
1915 estimate, 19,013. On Biscoyne Bay, 
with Steamer Service to Havana, Nassau, 
San Juan, P. R., as well as many other 
notable points ; also served by Florida 
East Coast Railroad. Pineapples, grape 
fruit, oranges and many other fruits and 
vegetables grown extensively throughout 
the surrounding territory. 



METROPOLIS Every evening except Sun- 
day. Independent-Democratic. Established 
1903. Miami Printing Co., publishers. Sub- 
scription $5. Claimed average circulation 
for year ending .Tune, 1915, 5,000; 8 to 16 
pages, 7 columns; length of columns 21 in., 
width 2% in. Can use matrices. 

Advertising rates 2 cts. flat a line. Readers 
15 cts. a line; first page 35 cts. a line. 



PENSACOLA Population 22,982. On Pensa- 
cola Bay and 3 railroads. Port of entry, 
has excellent harbor and extensive com- 
merce, being nearer to Panama Canal than 
any other Gulf Port. Ships vast quantity 
of lumber, cotton, wool, tallow, hides, fish- 
ing and naval stores. Claimed to be the 
largest fresh fish market south of Balti- 
more. Its industries include fertilizer 
factory, planing and saw mills, etc.; sixty 
manufacturing estabishments in all, with a 
combined capital of $2,000,000.00. Pensa- 
cola Navy Yard and U. S. Aviation School 
and Fort Barrancas with Coast Artillery 
located here. 



JOURNAL Every morning. Democratic. 
Established 1898. Journal Publishing Co., 
(Inc.), publishers. Subscription, daily, $6.50. 
Sworn average circulation for twelve months 
prior to April 1915, 5,423* net paid; 8 to 24 
pages, 7 columns; length of columns, 20 in.; 
width, 2% in. Can use matrices. 

Advertising rates, 24 cts. an inch; next 
reading, 15% extra; full position, 25% extra. 
Classified (minimum 20 cts.) lc. per word. 
Reading notices, 20 cts. a line, with discount 
on 100 lines and over. In combination with 
Meridian DISPATCH, display, 40 cts., flat an 
inch. 



NEWS Everv evening except Sunday, and 
SUNDAY MORNING-. Democratic. Established 
1889. News Publishing Co., publishers. Sub- 
scription, $5 ; sworn average circulation for 
twelve months prior to April, 1915, 5,093* 
net paid; 8 to 16 pages, 7 columns; length 
of columns, 20 in.; width, 2% in. Can use 
matrices. 

Advertising rates, 23 cts. an inch, flat; 
preferred position, 25% extra. Reading mat- 
ter, body type (7 pt.), 10 cts. a line; in 
black face, (12 pt.), 15 cts. a line. Class- 
ified, one insertion, lc. ; three insertions, 1 V2 
cts.; six insertions, 2 cts.; twelve insertions, 
3 V2 cts. per word. 



FLORIDA 



ST. AUGUSTINE Population 5,494; during 
winter months, population ranges around 
30,000. On Matanzas Bay, Florida East 
Coast R. R. and Florida Coast Inland Water- 
way. The oldest town in the U. S., is a 
famous winter resort and the trade center 
for a very wide territory. Adjoining fam- 
ous Hastings and Irish potato growing 
district; value of 1914 crop $1,000,000.00. 
Cigar manufacturing and stock raising prin- 
cipal industry of territory. Does con- 
siderable canal shipping. General offices 
and repair shops of Florida East Coast R. 
R. located here. Bank deposits during 
1914, $2,589,962.87. Postal receipts, $50,- 
875.25. 



FLORIDA FARMER & HOMESEEKER 
Monthly (10th). Agricultural. Established 
1899. Florida Farmer Company, publishers. 
Subscription, $1 ; claimed average circulation 
for year 1914, 8,247; 32 pages, 4 columns; 
length of columns, 12 in.; width, 2*4 in. 

Advertising rates, agate, 10 cts. a line; full 
page, $67.20; Y 2 , V4, or y 8 page, pro rata. 
Classified, 2 cts. per word. 



TAMPA Population 37,782. On Tarapa Bay 
and 5 railroads. Has excellent harbor and 
very large coast and foreign trade, with 
regular lines of steamships between coast- 
wise ports and Havana. A city hall to cost 
$235,000 and a better sewerage system to 
cost $600,000 are now under way of con- 
struction. Has 110 miles paved streets. 
More than 200 cigar factories employing 
more than 15,000 people, the trade aggregat- 
ing more than $207,000,000 annually; has a 
number of lumber mills, and also includes 
in its commercial resources fruit culture, 
phosphate, fishing, naval stores. There 
is more phosphate mined and shipped from 
this territory than all the rest of the 
world combined and seventy-five per cent 
of all the citrus fruits and vegetables 
grown in the state are within 100 miles 
of Tampa. Also a well-known winter re- 
sort to which probably 100,000 visitors are 
attracted annually. Port's commerce was 
for 1913, 2,222,000 long tons, valued at 
more than $38,000,000.00. Annual value 
of manufactured products, $40,000,000.00. 
Bank clearings during 1913, $52,680,438.49. 



FLORIDA GROWER Every Saturday. 
Agricultural. Established 1908. Florida 
Growers Pub. Co.. publishers. Subscription, 
weekly, $1.50. Claimed average circulation 
for year 1914, 15,000. 20 or more pages, 4 
columns; length of columns, 12 in.; width, 
2Y 6 in. Can use matrices. 

Advertising rates, agate, 10 cts. a line; 
300 lines or more, within one year, 8 cts., a 
line. Classified 2% cts. per word. 

See advertisement on page 515. 



TIMES Every evening except Sunday. 
Democratic. Established 1893. Tampa Pub- 



36 



NELSON CHESMAN & CO.'S RATE BOOK. 



FLORIDA 



lishing Co., publishers. Subscription, $5; 
sworn average circulation for six months prior 
to April 1915, 15,988* net; 14 to 20 pages, 7 
columns; length of columns, 22 in.; width, 
2Y e in. 

Advertising rates, 2 * cts. a line, flat. Pre- 
ferred position, 15 and 25% extra. Reading 
notices, 10 cts. a line; pure readers in body 
type, 20 cents a line. Classified, lc. per 
word. 

See advertisement on page 529. 



TRIBUNE Every morning including SUN- 
DAY. Democratic. Established 1894. Tampa 
Tribune Publishing Co. (Inc.), publishers. 



FLORIDA 



Subscription, $6. Sworn average circula- 
tion, for twelve months prior to April, 1915, 
daily and Sunday, 17,302* net paid; daily, 
12 to 16 pages; Sunday, 34 to 100 pages; 7 
columns; length of columns, 21 in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, daily or Sunday. 
6 cts. a line; 1,000 lines, within one year 5 
cts.; 3,000 lines, 4 cts.; 5,000 lines, 3 cts. 
Preferred position, 10 or 20% additional. 
Reading notices, 15 cts. a line; telegraphic 
readers, 25 cts. a line. Classified, lc. per 
word. 



See advertisement on page 502. 



GEORGIA 



ATHENS Population, 1910 census, 14,913; 
1914, estimate, 16,900. On Oconee River 
and 5 railroads. Pine water electric power; 
principal industries, woolen mills, cotton 
and hosiery mills; ice and overall factories; 
manufacturers more than twenty-five differ- 
ent articles and it is claimed to market 
more cotton than any city of its size in the 
world. Second lowest death rate any city 
in U. S. Seat of University of Georgia, 
Lucy Cobb Institute, State Agricultural Col- 
lege and State Normal School. 



HOME & FARMSTEAD Every other Sat- 
urday. Home and Agricultural. Established 
1900. The O'Farrell Publishing Co., pub- 
lishers. Subscription, 50 cts. Claimed aver- 
age circulation for 1914, 5, 700; 20 to 30 
pages, 4 columns; length of columns, 11 in.; 
width, 2i 3 5 in. Cannot use matrices. 

Advertising rates upon application. 



WOMAN'S WORK Monthly. Household. 
Established 1887. T. L. Mitchell, publisher. 
Subscription, $1; circulation not given by 
publisher; 20 pages. 4 columns; length of 
columns, 14 in.; width, 2 T 3 S in. Forms close 
25th preceding month. 

Advertising rates, agate, 25 cts. a line; dis- 
count for aggregate space of 7 in. or over, 
in one issue, 5%; 14 in., 10%; 28 in., 15%; 
56 in. (one page), 20%; 112 in. or over, 
25%. 



ATLANTA Population 154,839. Fourteen 
radiating steam railroad lines. One of the 
most important manufacturing distribut- 
ing centers in the entire South. The prin- 
cipal industries are as follows: Flour, pa- 
per, steel, cotton and cotton oil mills and 
agricultural implement factory, together 
with several fertilizer factories. Its trade in 
lumber is no less important than that of 
cotton and is likewise an important horse 
and mule market. Southern headquarters 
for insurance companies and many concerns 



doing a national business. Seat of Georgia 
School of Technology, Agnes Scott Female 
College, Cox Female College, Washington 
Seminary for young ladies, Atlanta Col- 
lege of Physicians and Surgeons, Atlanta 
Medical College, two Dental Colleges and a 
College of Pharmacy, as well as the fol- 
lowing colored institutions; Atlanta Uni- 
versity, Clark Theological School, Gam- 
mon School of Theology and Spelman Uni- 
versity. Sales of real estate during 1913, 
$35,000,000. Annual value of manufac- 
tured products, city and county estimated, 
$50,000,000. Bank clearings during 1914, 
$691,000,000. 

AMERICAN Sunday edition of Georgian, 
which see; also 

See advertisement on page 478. 



CHRISTIAN INDEX Everv Thursday. 
Baptist. Established 1821. Bell & Graham, 
publishers. Subscription, $2; sworn average 
circulation for year ending July 1914, 12,567* 
32 pages, 3 columns; length of columns, 10% 
in.; width, 2% in. Office, 41 East Ellis Street. 

Advertising rates, $1.26 an inch, with dis- 
count of 5, 10, 15 or 20% on 10, 50, 200 or 
500 inches. 



CONSTITUTION -Everv morning includ- 
ing SUNDAY, and TRI-W*EEKLY, Tuesdays, 
Thursdays and Saturdays. Democratic. Es- 
tablished 1868. Constitution Publishing Co., 
publishers. Subscription, daily and Sunday, 
$6 ; sworn average circulation for twelve 
months prior to October, 1914. daily, 46,1556* 
net paid; Sunday, 46,453* net paid; 
tri -weekly, $1 ; sworn average circulation 
(same period), each issue, 111,697* net paid; 
12 to 84 pages, 7 columns: length of col- 
umns, 'Jl in.: width, 2% in. Can use matrices. 

Advertising rates, agate, daily or Sunday, 
10 cts. a line; on yearly contracts, 1,000 
lines, 8 cts.; 2,500 lines or more, 6V2 cts. a 
line. Next to or following reading matter, 
10%, or full position, 15% extra. Wine and 
whiskey advertisements, 10 cts., flat; amuse- 



NELSON CHBSMAN & CO.'S RATE BOOK 



37 



GEORGIA 



ments, 15 cts., flat; schools, colleges, resorts 
and publishers, 8 cts. flat, a line. Reading 
notices, 25 cts. per nonpareil line; telegraphic 
readers (no discount) $1 per nonpareil line, 
daily, or Sunday. Classified, lc. per word. 
Tri-weekly all editions, 50 cts. per agate line. 
Reading notices, $1 per nonpareil line. Class- 
ified, 50 cts. a line. 

See advertisement on page 456. 



COTTON Monthly. Textiles. Established 
1872. W. R. C. Smith Publishing Co., pub- 
lishers. Subscription, 50 cts.; claimed aver- 
age circulation for 1914, 5,000; 120 pages, 2 
columns; length of columns, 10 in.; width SVz 
in. 

Advertising rates, T V page, $7; Vs page $12; 
Vi page, $18; V2 page, $30; one page, $50. 
Discount on 6 months or longer. 



ELECTRICAL ENGINEERING Monthly. 
Electrical. Established 1878. W. R. C. Smith 
Publishing Co., publishers. Subscription, 50 
cts.; foreign, $1.50; claimed average circula- 
tion, for year 1914, 9,000; 100 pages, 2 
columns; length of columns, 10 in.; width, 
3V 2 in. Office, Grant Building. 

Advertising rates, Vs page, $7; Vs page, 
$12; V4 page, $18; % page, $30; one page, 
$50; discount on six months or longer. 



GEORGIAN Every evening except Sun- 
day; AMERICAN, Sunday. Independent. 
Established 1906. The Georgian Company, 
publishers. Subscription, $7; sworn aver- 
age circulation for six months prior to April, 
1915, daily, 46,556* net; Sunday, 73,963* 
net; daily, 16 to 28 pages; Sunday, 60 to 100 
pages; daily or Sunday, 8 columns; length 
of columns, 20 in.; width, 2Vs in. Can use 
matrices. Office, 20 E. Alabama Street. 

Advertising rates, agate, daily, 10 cts.; 
Sunday, 15 cts. a line; 52 insertions or 1,000 
lines, within one year, 9 or 13 cts.; 78 times 
or 2,500 lines, 8 or 12 cts.; 156 times or 5,000 
lines,, 7 or 10 cts. a line', for daily or Sunday 
respectively. Special positions, 10 and 25% 
extra. Mail order copy daily or Sunday, 8 
cts., flat, a line including position. Reading 
notices, daily or Sunday 25 cts. a count line; 
12-point type 30 cts. a line. Classified, daily 
or Sunday, lc. per word. 

See advertisement on page 478. 



GOLDEN AGE Every Thursday. Baptist. 
Established 1902. Win. D. Upshaw, editor. 
Subscription, $2; sworn detailed average cir- 
culation, for year ending August 1914, 
11,641*; 16 pages, 4 columns; length of 
columns 13 in.; width, 2 Vs in. Office, Austell 
Building. 

Advertising rates, $1.16' an in., with dis- 
count of 5, 10, 15 or 20% on 10, 50, 200 or 
500 inches. 



INDEPENDENT' Every Saturday. Colored 
Independent. Established 1903. Independent 
Publishing Co., publishers. Subscription, 
$1.50; claimed average circulation for year 



GEORGIA 



1914, 25,500; 8 pages, 6 columns; length of 
columns, 20 in.; width, 2% in. Can use 
matrices, Office, 200 Auburn Avenue. 

Advertising rates, agate, 4 ct=. a line, 
flat. Reading notices and locals $1. a in. 

See advertisement on page 514. 



IRON TRADESMAN 
dustrail Mechanical. E 
R. C. Smith Publishing 
scriptioin, $1. Claimed 
culation for twelve intuit 
7,625; 120 pages, 2 col 
umns, 10 in.; width, 3% 
Office, Grant Building. 

Advertising rates, full 
$30; % page, $18; Vs 
$6 with discounts of 10 
month contracts. 



Monthly (15th). In- 
stablished 1879. W. 
Co., publishers. Sub- 
detailed average cir 
lis ending May, 1915, 
umns ; length of col- 

in. Forms close 5th. 

page, $50 ; V2 page, 
page, $10; -fe page, 
or 20% on 6 or 12 



JACOBS AND COMPANY. 
See advertisement on pages 532, 533, 534, 
535, and 536. 



JOURNAL Every afternoon except Sun- 
day, SUNDAY MORNING, and SEMI-WEEK- 
LY, Tuesdays and Fridays. Democratic. Es- 
tablished 1883. The Atlanta Journal 'Co., 
publishers. Subscription, daily, $5; Sunday, 
$2; Semi-weekly, $1. Sworn detailed aver- 
age circulation for six months prior to April, 
1915, daily, 50,240* net; Sunday 57,945* 
net; semi-weekly, sworn average circulation 
for six months ending Sept. 30, 1914, 97,- 
818* net paid; daily, 16 to 24 pages; semi- 
weekly, 8 pages; Sunday, 40 to 78 pages, 7 
columns; length of columns, 21 in.; width, 
2 Vs in. Can use matrices. Office, Journal 
Building. 

Advertising rates, daily or Sunday, agate, 
10 cts. a line; 1,000 lines, within one year, 9 
cts.; 2,000 lines or more, 8 cts. Full posi- 
tion, 15% extra. Educational and resorts, 8 
its. a line. Liquor, advertising, 10 cts. a line, 
Hat. Amusements, 15 cts. a line, flat. Classi- 
fied, 10 cts. a line; 3 consecutive times, 6 
cts. ; 7 consecutive times, 5 cts. a line. Read- 
ing notices, marked "adv.", nonpareil, 25 
cts. a line; telegraphic readers, $1 a count 
line. SEMI-WEEKLY, display, 40 cts, flat, a 
line, covering both issues. Classified same 
as for display. Liquor advertising, 60 cts. 
a line, flat. Reading notices, 75 cts. a non- 
pareil line. 

See advertisement on page 512. 



NATIONAL FIELD Every Thursday. Agri- 
cultural. Established 1913. Farmers Union 
of America, publishers. Subscription, $1. De- 
tai'ed average circulation June 30, 1915, 
*r>.458* net paid; 16 to 32 pages, 4 columns; 
length of columns, 13 5/14 in.; width. 2% 
in Can use matrices. Office, 45 Inman Bldg. 

Advertising rates, 30c. a line; full page 
(748 lines) $200. 

See advertisement on page 433. 



NEW SOUTH BAKER Monthly (1st.) 
Trade. Established 1909. Loyless and 
Brown, publishers. Subscription, $1 ; claimed 



38 



NELSON CHESMAN & CO.'S RATE BOOK. 



GEORGIA 



GEORGIA 



average circulation for year ending June, 
1915, 10,000; 50 pages, 2 columns; length of 
columns, 9 in. ; width, 3 Vs in. Forms close 
1st. Office, (523-25-26 Hurt Building. 

Advertising rates, $3 an inch; Vs page, 
$6; V* page, $9; Vz page, $15; full page 
$27, with discounts on 3, 6 or 12-month con- 
tracts. Front cover, $50; back cover, $35. 
Color rates on application. 



SODA DISPENSER Monthly (15th). 
Trade. Established 1907. Donald A. Loyless, 
publisher. Subscription, 50 cts.; claimed 
average circulation for year ending July, 
1915, 10,000; 50 pages, 2 columns; length of 
columns, 9 in. ; width, 3 Vs in. Forms close 
1st. Office, 623-25-26 Hurt Building. 

Advertising rates, full page, $42; Vz page, 
$25; *4 page, $16; Vs page, $12, with dis- 
counts on 3, 6 or 12-month contracts. 



SOUTHERN CULTIVATOR AND DIXIE 
FARMER Semi-monthly (1st & 15th). Agri- 
cultural. Established 1843. The Cultivator 
Publishing Co., publishers. Subscription, $1. 
Claimed average circulation for year 1914, 
45,017; 32 pages, 3 columns; length of col- 
umns, 11 in.; width, -;';, in. Can use mat- 
rices. Forms close 10 davs in advance. Office, 
22 Vz S. Broad Street. 

Advertising rates, agate, 20 cts. a line. 



SOUTHERN ENGINEER Monthly (1st). 
Technical. Established 1904. W. R. C. Smith 
Publishing Co., publishers. Subscription, 50 
cts. Sworn average circulation for six 
months ending June, 1915, 20,016*; 150 
pages, 2 columns; length of columns, 10 in.; 
width 3Vz in. Office, Grant Building. 

Advertising rates, full page, $75; Vz page, 
$45; 14 page, $27.50; Vs page, $16.50, with 
discounts on 6 or 12 month contracts. 



SOUTHERN FANCIER-FARMER Month- 
ly (15th). Poultry and Farm. Established 
1886. Southern Fancier Pub. Co., publishers. 
Subscription, 50 cts. Claimed average circu- 
lation for year, 1914, 25,000; 44 to 64 
pages, 3 columns ; length of columns, 10 
in.; width, 2% in. Can use matrices. Forms 
close 25th preceding month. 

Advertising rates, agate, 15 cts. a line. 



SOUTHERN FARMING Southern edition 
of the ORANGE JUDD FARM WEEKLIES 
Every Saturday. Agriculture. Established 
1912. Orange Judd Company, publishers. 
Subscription $1 ; sworn average circula- 
tion for year 1914, 75,028* net paid; 28 
pages, 4 columns; length of columns 13 
11/14 in.; width, 2% in. Forms close Thurs- 
day of preceding week. Office, Candler Build- 
ing. 

Advertising rates, agate. 35 cts. a line 
flat. Reading notices, minion, 70 cts. a line. 
Classified, 4 cts. a word. For combination rate 
with American Agriculturist, New York; 
Northwest Farmstead. Minneapolis; Orange 
Judd Farmer, Chicago; and New England 



Homestead, Springfield, Mass. ; also the 
National Farm Power List, see American 
Agriculturist, New York City. 



SOUTHERN GOLF MAGAZINE Monthly 
(1st). Golfing-Sporting. Established 1914. 
Southern Golf Magazine Co., publishers. Sub- 
scription, $2. Circulation not given by pub- 
lisher. 36 to 46 pages, 2 columns; length of 
columns, SV* in.; width, 2Vz in. Cannot use 
matrices. Forms close 10 davs in advance. 
Office, 703 Walton Bldg. 

Advertising rates, $2.50 an inch; full 
page, $25; Vz page, $15; back cover, $35. 



SOUTHERN RURALIST Semi-monthly 
(1st and 15th). Agricultural. Established 
1893. Southern Ruralist Co., publishers. Sub- 
scription, 50 cts.; detailed average circulation, 
ept. 1, 1914, 262,467* net raid; 24 to 56 
1 ages, 4 columns; length of columns, 13% in.; 
width, 2% in. Forms close ten days in ad- 
vance. Office, 116 E. Hunter Street. 

Advertising rates, agate, $1 a line, flat; full 
rage, $700, extra color $25 extra each inser- 
tion. Classified, 8 cts. per word. 

See advertisement on page 497. 



SOUTHERN TELEPHONE NEWS 
Monthly (1st.) Telephone Employes. Estab- 
lished 1913. Publicity Department of South- 
! era Bell and Cumberland Companies, pub- 
ishers. For free distribution to employes. 
Claimed average circulation for six months 
I ending April, 1915, 13,000; 36 to 40 pages, 
', columns; length of columns, 10^4 in. Can- 
not use matrices. Forms close, 20th of 
month preceding. Office, 78 So. Pryor Street. 
Advertising rates, full page, $100; Vz, Vs. 
or Vs page pro rata. 



SWEETS Monthly (1st.) Confectionery 
Trade. Established 1910. Sweets Publishing 
Co., publishers. Subscription $1. Claimed 
average circulation for six months ending De- 
cember 1914, 4,562; 52 pages, 2 columns; 
length of columns, 11*4 in., width, 4 in. Can- 
lot use matrices. Forms 15th of month 
^receding. Office, Hurt Bldg. 

Advertising rates, full page, $50 ; on con- 
tract, 3 months, $40, 6 months, $30, 12 months, 
$25; Vz Page, $33, $25, $19 or $15; Va, page, 
$22, $16, $11 or $8; Vs page, $16, $10, $8 
r $5 each insertion respectively I front 
cover, $50; back cover, $35. 



WATTS' OFFICIAL RAILWAY GUIDE 
Monthlv (10th). Railroad and hotel. Es- 
tablished "l886. Watts Publishing Co. (Inc.), 
nublishers. Subscription, $2. C'aimed average 
circulation for year, 1914, 6,325; 284 pages, 
1 column; length of columns, IVx in.; width. 
"V 2 in. Can use matrices. Office, 601-2 
Gould Building. 

Advertising rates, Vs page 3 months, $9.40 ; 
. months, $15.65; 12 months, $26.25: 14 
age, $15.65, $26.25 or $45; Vw page, $23.45, 
+ 41 25 or $62.50; V? page, $31.25, $52.50 
>r $90; full page, $56.25, $93.75 or $150 
for three, six or twelve months. Classified, 3 
cts. per word. 



NELSON CHESMAN & CO.'S RATE BOOK. 



39 



GEORGIA 



WESLEYAN CHRISTIAN ADVOCATE 
Every Friday. Official organ of the Methodist 
Episcopal Church, South. Established 1836. 
W. C. Lovett, editor. Subscription, $2; sworn 
average circulation for year ending August 
1914, 10,528*; 32 pages, 3 columns; length 
of columns, 10% in.; width, 2 1/5 in. Office, 
Wesley Memorial Building. 

Advertising rates, $1.05 an inch, with dis- 
count of 5, 10, 15 or 20% on 10, 50, 200 or 
500 inches. 



WESTMIN STER MAGAZINE Monthly. 
Presbyterian. Established 1912. Westminster 
Company, publishers. Subscription, $1; sworn 
average circulation for year 1914, 10,000; 24 
pages, 4 columns; length of columns, 14 in.; 
width, 2Va in. Cannot use matrices. Forms 
close 15th of preceding month. Office, Empire 
Life Building. 

Advertising rates, $1 an inch, with dis- 
count of 5, 10, 15 or 20% on 10, 50, 200 or 
500 in. respectively. Readers, special posi- 
tions or other requirements, 25% extra. 



AUGUSTA Population, 1910 census, 48,301; 
1914 U. S. census estimate, 55,500. On 
Savannah River and 9 railroads. Has a $100,- 
000.00 barge line to coast. Has a 54,000 
horse power water power plant and thirteen 
large cotton factories as well as flour and 
lumber mills, cotton seed oil mills. 4 ice fac 
tories, chemical and marble works, foun 
dries; brick yards and machine shops of 
the Georgia R. R., Central of Georgia shops 
and C. & W. C. railroad shops. Big fruit 
growing and canning factories, as well as 
one of the largest inland markets of the 
world in cotton. Seat of Medical College of 
Georgia. There is in course of construction 
a $2,000,000.00 levee to protect city from 
floods; also government Post Office, cost- 
ing, $325,000.00 and two modern, 10 and 
17 story office buildings. Annual value of 
manufactured products, $122,000,000.00. 



CHRONICLE Every morning including 
SUNDAY. Democratic. Established 1785. Au- 
gusta Chronicle Publishing Co., publishers. 
Subscription, daily and Sunday, $6. Sworn 
average circulation for six months prior to 
October 1914, daily and Sunday, 9,125* net 
paid; 10 to 60 pages, 7 columns; length 
of columns, 21 in.; width, 2Vs in. Can use 
matrices. 

Advertising rates, daily or Sunday, 5 cts. ; 
2,000 lines, 4 cts.; 3,000 lines, within one 
year, 3% cts.; 5,000 lines, 2Y 2 cts. a line. 
Classified, 7 ct. a line, with discount for time. 
Reading notices, 20, 25 and 30 cts. a line; 
telegraphic readers. 30 cts. a line. 

See advertisement <>n page 494. 



GEORGIA 



HERALD Every evening except Sunday. 
SUNDAY MORNING. Established 1890. Her- 
ald Publishing Co., publishers. Subscription, 
daily, $5 ; Sunday, $1 ; sworn average circu- 
lation for six months prior to April 1915, 
daily, 11,698* net paid; Sunday, 10,547* net 
paid; daily, 8 to 16 pages; Sunday, 24 to 36 
pages, 7 columns; length of columns, 20 in.; 
width, 2 1 / in. Can use matrices. 

Advertising rates, daily or Sunday, 4 cts. 
a line; 1,400 lines, or more, within one year, 
2V 2 cts.; a line. Position, 10 and 25% extra. 
Reading notices, 15 cts. a line; telegraphic 
readers, 50 cts. a line. Classified, lc. a 
word. 



COLUMBUS Population, 1910 census 20,- 
554; within three miles of the Post-Office, 
1913, City Directory, 45,885. On Chatta- 
hoochee River and 3 railroads. The leading 
cotton manufacturing town of the South. 
There are located here 12 cotton mills hav- 
ing 300,000 spindles; also iron and plow 
works ; barrel and bagging factories, as 
well as many other industries, there being 
103 manufacturing plants in all, making 
move them 200 articles. 



ENQUIRER-SUN Every evening except 
Saturday and Sunday; SUNDAY morning 
Democratic. Established 1828. Enquirer-Sun 
Company, publishers. Subscription, $6. Sworn 
average circulation for six months prior to 
April 1915, daily and Sunday, 6,112* net 
paid; daily, 8 to 12 pages, Sunday, 20 to 
28 pages; daily and Sunday, 7 columns, 20 
in.: width, 2% in. Can use matrices. 

Advertising rates, agate, 1% cts. a line flat. 
Reading notices, 10 cts. a line. Classified lc. 
per word. 



LEDGER Every evening except Saturday 
and Sunday. SUNDAY MORNING. Demo- 
cratic. Established 1886. R. W. Page, pub- 
lisher. Subscription, daily, $5; Sunday, $1; 
sworn average circulation for six months prior 
to April 1915, daily and Sunday, 8,227* net 
paid; 8 to 24 pages, 7 columns; length of 
columns, 21 in.; width, 2 1 /8 in. Can use 
matrices. 

Advertising rates, brevier, 50 
inch ; 250 in. on yearly contract 
a week) 30 cts.; 500 in. (3 times a week), 
25 cts. an inch. Classified, lc. per word 
Reading notices, 20 cts. a line; first page, 50 
cts. 

See advertisemenl on page 470. 



cts. an 
(2 times 



SOUTHERN CHRISTIAN RECORDER 
Every Thursday. African Methodist. Estab- 
lished 1889. A." M. E. Sunday School Union, 



A ND so, when all the merchandising problems are finally resolved, when all the manufacturing 
^^ speculations have been determined, and when all the difficuiies of distribution have been 
removed when these things are finished then, as ever, "it is up to copy." 



40 



NELSON CHESMAN & CO.'S RATE BOOK. 



GEORGIA 



publishers. Subscription, $1 ; circulation not 
given by publisher; 4 pages, 7 columns; 
length of columns, 21% in.; width, 2*4 in. 
Cannot use matrices. 

Advertising rates, one inch minimum, 50 
cts.; one inch 6 months, $2.75; on<s year, 
$5.25. Discount of 10% on plate matter. 
Headers in news columns, 2 cts. a line. 



MACON Population, 1910 census 40,665; 
1914 U. S. census estimated, 56,835. On 
Ocmulgee River and 6 railroad lines. Is in 
the heart of the famous peach belt, being the 
distributing point for said product. Has a 
vast trade in cotton of which 150,000 bales 
were received in 1914, and of which prob- 
ably 50,000 bales are used in their cotton 
mills. Is the largest brick market in the 
South, having an annual out-put of 100,- 
000,000. Manufactures also include machine 
simps; sash and blind works; railroad re- 
pair shops, iron and brass foundries; fer- 
tilizer; wagon and harness factory; cotton 
seed oil and products and saw mills. Com- 
bined pay rolls of the various industries 
amounting to more than $500,000.00 per 
month. Seat of Mercer University; Pio 
Nono College, Wesleyan Female College, 
Georgia Academy for the Blind. St. Stan- 
islaus College "(Catholic), M. De Sales 
Academy (Catholic), Business College and 
five institutions for colored people. Post- 
office receipts for the year 1914, $185,- 
396.17. Bank clearings for year 1914 $177,- 
325,828.12. Annual value of manufactured 
products, $20,865,000. 



NEWS Every evening except Sunday. 
Democratic. Established 1884. Macon News 
Printing Co.. publishers. Subscription. $5, 
sworn average circulation for twelve months 
Prior to April, 1915, 13,569* net paid; 10 to 
24 pages, 7 columns; length of columns, 20 
in.; width, 2% in. Can use matrices. 

Advertising rates, 4 cts. a line; 1,400 lines 
or more within one year, 3 cts. a line ; full 
position, y 2 c. per line, extra. Classified, lc. per 
word. Reading notices, pica, 40 cts. a line; 
brevier, 20 cts. a line. 

See advertisement on page 438. 



TELEGRAPH Every morning, including 
SUNDAY. Democratic. Established 1Z6. 
Macon Telegraph Publishing Co., publishers. 
Subscription, $5; by carrier, $7. Sworn aver- 
age circulation for year ending April, 1915, 
daily, 17,368*; Sunday, 19,018*; daily, 12 
to 16 pages; (Sunday, 40 to 60 pages), 7 
columns, length of columns, 20 in.; width, 
'_'',, in. Can use matrices. 

Advertising rates, agate, 5 cts. a line; 
2,000 lines, 4 cts. a line. Mail order copy, 
3 cts., a line. Pull position, y 2 c. a line extra. 
For each column in width, advertisements 
must be at least one inch deep. Classified, 
lc. per word. Reading notices, 20 cts. per 
count line, with discount on 1,000 lines or 
over. 



GEORGIA 



SAVANNAH Population 65,064. On Savan- 
nah River and 6 railroads. Port of entry, 
has fine harbor and is the leading commer- 
cial city of Georgia. Very large coast and 
foreign trade; the largest trade of any 
city in the world in shipping naval stores 
also in manufacture and shipping of ferti- 
lizers and second largest trade of any city 
in the United States in shipment of cotton; 
also does an immense shipping business in 
early fruits and vegetables; likewise lum- 
ber, barrels, boxes and veneers, brooms, 
buggies, cotton seed products, paints, soap, 
rosin, oil, and printing ink, hides and wool. 
Annual value of manufactured products, 
$37,000,000.00. Bank clearings during 
1914, $215,533,307.00. 



NEWS Every morning including SUN- 
DAY, and SEMI-WEEKLY, Mondays and 
Thursdays. Democratic. Established 1850. 
Morning News Co., publishers. Subscription, 
daily, $8; weekly, $1. Claimed average circu- 
lation for year 1914, daily, 12,365 net paid; 
Sunday 19,498; weekly, 4.500 net; 8 pages, 
7 columns; length of columns, 21 in.; width. 
2 % in. 

Advertising rates, agate, daily or Sunday, 
10 cts. a line; 250 lines, within one 
year, 8 cts.; 500 lines, 7 cts.; 1,000 lines, 
6 cts.; 2,500 lines, 5 cts.; 5,000 lines, 4 
cts.; 10,000 lines, 2 cts. a line. Position 
10 and 25% extra. Reading notices, 20 
cts. per .minion line; 20, 33% and 50% 
discount on 26, 52 or 104 insertions respec- 
tively. Classified, lc. per word. SEMI- 
WEEKLY, display, 5 cts. a line, with dis- 
counts of 20, 33% and 50% on 26, 52 or 
104 insertions respectively. 



PRESS Everv evening, except Sunday, 
Established 1892. Democratic. Pleasant A. 
Stovall, publisher. Subscription, $5; sworn 
average circulation for twelve months prior to 
April, 1915, 13,062* net; 12 to 24 pages, 7 
columns; length of columns, 21 in.; width, 
2 1 ,'; in. Can use matrices. 

Advertising rates, agate, 3 cts. a line, flat: 
preferred position, 10 and 25% extra. Class- 
ified, lc. a word. Reading notices, 10 cts. a 
line. 

See advertisement on page 529. 



THOMPSON Population 2,151. On Georgia 
Railroad. Cotton, sweet potatoes, peaches 
and grain largely grown ; has large cotton 
factory and cotton seed oil mill and most 
extensive shipments of cotton and fruit. 



JEFFERSONIAN- Every Thursday. Rural- 
Literary. Established 1906. Thos. E. Watson, 
editor and publisher. Subscription, $1. 
Circulation not given by publisher; 20 to 
24 pages, 4 columns; length of columns. 13 
in.: width, 2% in. Forms close Saturday 
preceding. 



NELSON CHESMAN & CO.'S RATE BOOK. 



GEORGIA 



Advertising rates, agate, 
Classified, 2 cts. a word. 



WATSON'S MAGAZINE- 
Literary. Established 1907. 



10 cts. u line. 



-Monthly (1st). 
The Jeffersonian 



Publishing Co., publishers. Subscription, $1. 



GEORGIA 



Circulation not given by publisher. 100 
pueres, 2 columns; length of columns, 8 % in.: 
width, 2V2 in. Forms close 15th preceding 
month. 

Advertising rates, agate 25 cts. a line; one 
page, $50 ; %. or V 2 pages, pro rata. Classi- 



fied. 5 cts. pr>r word. 



IDAHO 



BOISE Population 17,358. Capital and com- 
mercial center of Idaho. On Boise River 
and Oregon Short Line R. R. 61 miles of 
interurban electric line connect adjacent 
towns with Boise Wholesale center for 
large irrigated section. Shipping point 
for lumber, fruit, wool and hides. U. 
S. Arrowrock Dam supplies water for 
200,000 acres of land leading industries are 
creameiies; cigar, candy, broom, trunk, 
Shirtwaist, harness, apiary (bee-keeping) 
supply and canning factories; quarries; 
cement, soap, sweeping compound, brick 
bunting, tent and awning works; bakeries; 
packing houses; coffee roasting plants; 
breweries, foundries machine shops and 
printing houses. U. S. Assay office, Land 
office, State penitentiary and Soldiers' Home 
located here. 



CAPITAL NEWS Every evening except 
Sundav, and SUNDAY MORNING. Independ- 
ent. Established, 1901. Capital News Pub- 
lishing Co. Ltd., publishers. Subscription, 
$6; claimed average circulation for year 1914, 
daily and Sunday 11,640; daily, 8 to 16 pages, 
Sunday, 26 to 36 pages, daily and Sunday; 7 
columns; length of columns, 20 in.; width 2% 
in. Can use matrices. 

Advertising rates, 4 cts. a line; on yearly 
contract, 2,500 lines, 3% cts.; 5,000 lines 
or more, 3 cts. a line. Preferred position, 
25% additional. Classified, lc. a word. Read- 
ing notices, minion, 20 cts. a line first time; 
10 cts. each subsequent insertion. 



IDAHO PARMER Semi-Monthly (1st and 
15th). Agricultural. Established 1914. 
Northwest Farm Press Co., publishers. Sub- 
scription 50 cts. Claimed average circulation 
for 1914, 10,000; 20 pages, 4 columns, length 
of columns, 14 in., width 2Va in. Can use 
matrices. Forms close 15th of month preced- 
ing and 1st of month of publication. 

Advertising rates, agate, 8 cts. a line. In 
combination with WASHINGTON FARMER 
and OREGON FARMER, 30 cts. a line. 



IDAHO STATESMAN Every morning in- 
cluding SUNDAY. Republican, Established 
1864. Statesman Printing Co., publishers. 
Subscription, $7; sworn average circulation 
for six months prior to April 1915, daily and 



Sunday, 13,986* net paid; 8 to 36 pages, 7 
columns; length of columns, 21 in.; width, 
2 Ve in. Can use matrices. 

Advertising rates, agate, 4 cts. a line; 1,000 
lines, 3y 2 cts.; 5,000 lines or more, 3 cts. a 
line. Preferred position, 10 and 25% extra. 
Reading notices, 20 cts. a count line. Classi- 
fied, lc. per word. 



WESTERN FARMERS' REVIEW Every 
Thursday. Agricultural. Irrigation. Estab- 
lished 1895. Capital News Publishing Co. 
(Ltd.), publishers. Subscription, $1.50. 
Claimed average circulation for year ending 
April, 1915, 6,804* net paid; 12 pages, 7 
columns; length of columns, 20 in.; width, 
2% in. Can use matrices. 

Advertising rates, 50 cts. an inch. 



CALDWELL Population 3,543. On Oregon 
Short Line R. R. (Harriman System). De- 
voted entirely to farming, stock raising and 
fruit growing; winter apples being the 
main fruit crop, which are unexcelled any 
place in the world and of which there are 
thirty thousand acres of orchards, coming 
into bearing together with a large acreage 
of old orchards. Center of rich agricultural 
and grazing country and Boise-Payette Ir- 
rigation projects; being in the center of 
the richest grain growing district of South- 
ern part of State and has the largest mill 
and elevator in Idaho. Is the principal 
horse market of the Northwest, there be- 
ing a monthly auction sale, hundreds of 
car loads being offered and sold. Educa- 
tional center of South Idaho, being the 
home of the College of Idaho. 



GEM STATE RURAL AND LIVE STOCK 
JOURNAL Monthly. Agricultural. Live 
Stock. Established 1895. Gem State Rural 
Publishing Co. Ltd., publishers. Subscrip- 
tion, $1. Circulation not given by pub- 
lisher; 40 pages, 4 columns; length of col- 
umns, 12 in.; width, 2% in. Forms close 
15th of preceding month. 

Advertising rates, agate 7 cts. a line, flat; 
inside front cover or outside back cover (two 
colors), 100% extra; inside back cover (two 
colors), 50% extra. Special position inside, 
25% extra. Readers, 10 cts. a line. Classi- 
fied, 1 ct. per word. 



42 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



ALTON Population, 1910 census, 17,538, 
1914 City Directory, with annexation of 
Upper Alton, 22,338. Located 25 miles 
north of St. Louis, on Mississippi river; 
Chicago & Alton; Cincinnati, Chicago & 
St. Louis (Big 4) ; Chicago, Burling- 
ton & Quincy Chicago, Peoria and St. Louis 
and Illinois Terminal railroads. Consid- 
erable river trade and is a distributing 
point for farm products. Large manufac- 
turing district, producing bottles, pig lead, 
strawboard, castings, tools, cartridges. 
stokers, mine cars, brick, sewer pipe, oil 
products, powder, flour, meat products, stone 
and sand. Seat of Shurtleff College, Ursu- 
Jine Academy, Monticello Seminary and 
Western Military Academy. Annual value 
of manufactured' product, $38,000,000. 



TELEGRAPH Every evening except Sun- 
day. Republican. Established 1836. Tele- 
graph Publishing Company, publishers. Sub- 
scription $5.20. Sworn average circulation 
for six months prior to April, 1915, 4,512 
net paid: 8 pages, 7 columns; length of col- 
umns, 20% in.; width, 2% in. Cannot use 
matrices. 

Advertising rates, 15 cts. an inch. Com- 
position, 5 cts. an inch additional. Special 
position, 10 or 20% extra. Locals 5 cts. a 
line. 



AREA Population, 1915. estimated 450. On 
Minneapolis, St. P. & Ste. Marie Rail- 
road. Grain growing and general farming 
throughout the surrounding country. Has 
tile works and business college. 



BUSINESS PHILOSOPHER Monthly 
(15th). Established 1904. Sheldon University 
Press, publishers. Subscription $3.65; cir- 
culation not given by publisher; 96 pages, 
2 columns; length of columns, 8 in.; width, 
2% in. Forms close 15th of preceding month. 

Advertising rates, agate, ~~ cts. a line; 
full page, $30; ^4 or % page, pro rata; in- 
side back cover, or inside front cover, $40. 



AURORA Population 29,807. Located in 
the center of what is claimed to be the 
finest farming land in the world; on 6 rail 
roads and is the center of an interurban 
system extending in every direction. Three- 
fourths of street mileage are paved. Main- 
tains its own lighting plant; likewise 
its own water works, supplying every 
part of the city from six artesian wells. 
Industries include large cotton and flour 
mills; machine shops; scraper and dumper, 
pumping and conveying machinery, carriage, 
sash and blind, cement mixer, glycerine and 
its products, cinderboard, steel cabinet, gar 
ment, corset, silver ware, brass ware, auto- 
mobile, pneumatic and electric tool, motor- 
cycle and door hanger factories; packing 
plant; stove and range and cooperage works; 
also locomotive car shops of the C. B. & Q. 



R. R. Annual value of manufactured 
products, $18,000,000.00. 



BEACON-NEWS Every evening except 
Sunday. Progressive. Established 1846. Au- 
rora Beacon Publishing Co., publishers. Sub- 
scription, $3; detailed average circulation for 
year ending April, 1915, 15,999*; 12 to 20 
pages, 8 columns; length of columns, 21 in.; 
width, 2 in. Can use matrices. 

Advertising rates, 50 cts. an inch, flat: on 
contract, 42 cts. an inch ; any required posi- 
tion, 50 cts. an inch. Composition, 5 cts. an 
inch extra. Classified, 25 words or less, 25 
cts. additional words, lc. a word. Reading 
notices, 15 cts. per count line, flat. 



BELLEVILLE Population, 1910 census, 21- 
122; 1915 estimate, 24,980. On Southern, 
Louisville & Nashville and Illinois Central 
Railway Systems. Extensive interest in 
coal mining and truck farming through- 
out the surrounding country. Other in- 
dustries are iron, steel, drill, pump, smelt- 
ing, glass and argicultural implement 
works; nail and flour mills; copper shop; 
breweries; shoe factories and mule market. 
Annual income from the various industries, 
$30,000,000.00. Bank clearing during 
year, 1914, $500,000.00. 



NEWS-DEMOCRAT Every evening ex- 
cept Sunday. Democratic. Established 1857. 
Fred J. Kern, publishers. Subscription, $3. 
Claimed average circulation for year, ending 
June, 1915, 4,085. 8 pages, 7 columns; 
length of columns 20 in., width, 2Ve in. Can- 
not use matrices. 

Advertising rates 13 cts. an inch. Com- 
position, 5 cts. an inch additional. Reading 
notices 20 cts. an inch. Classified, 1 ct. per 
word. 



BLOOMINGTON -Population, 1910 census, 
25,768; 1914 census estimate 35,000 ;_ 6 
steam and 2 electric railways. Coal mining 
extensively carried on and breeding of fine 
horses and imported stock largely engaged 
in. Great horse market; annual sales, $1,- 
100,000.00. Annual pay roll of $4,500,- 
000.00 divided among 75 manufacturing es- 
tablishments and factories, including ma- 
chine shops of the C. & A. Ry., which em- 
ploys more than 2,000 men. Seat of Il- 
linois State Normal School and Illinois 
Wesleyan University. Annual value of 
manufactured products, $4,000,000.00. Bank 
clearings during 1914, $36,036,723.00. 



BULLETIN Every evening except Satur- 
day and Sunday, SUNDAY MORNING. 
Democratic. Established 1881. Braley & 
O'Donnell, publishers. Subscription, $5; 
sworn average circulation for six months 
prior to April 1, 1915, 7,893* net paid; daily, 
8 to 16 pages; Sunday, 16 to 24 pages, 7 and 



NELSON CHESMAN & CO.'S RATE BOOK. 



43 



ILLINOIS 



ILLINOIS 



8 columns; length of columns, 20% in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, 2 % cts. a line; 
1,400 lines within one year, 2 cts. a line; 
7,000 lines, 1% cts.; 14,000 lines. 1 % cts. 
a line; composition, 5 cts. an inch addi- 
tional. Preferred positions, 15 and 209? 
extra. Classified, lc. a word, first insertion; 
%c. each subsequent insertion. Personals 
and medicine notices, 2 cts. a word. Read- 
ing notices, 25 cts. a line; 300 lines. 15 
cts.; 1,000 or more lines, 12% cts. a line: 
telegraphic, 25 cts. a line. 



PANTAGRAPH Every morning except 
Sunday. Republican. Established 1846. The 
Pantagraph (Inc.), publishers. Subscription, 
$4; weekly, $1; sworn detailed average cir- 
culation for year 1914, 16,366* net paid: 8 
to 20 pages, 7 columns; length of columns, 
21 in.; width, 1 x /% in. Can use matrices. 

Advertising rates, 1 in., one time, 42 cts.; 
one month, 35 cts.; six months, 28 cts.; 
e.o.d. 3 months, 35 cts.; 1 year, 28 cts. Open 
space used within one year, less than 5.000 
lines, 3 cts.; 5,000 lines 2% cts.; 10,000 
lines , 2 cts. per line. Preferred position. 
15 and 25 per cent extra. Reading notices, 20 
cts. a line, with discount on 300 lines and 
over. Classified, lc. a word, first insertion; 
%c. each subsequent consecutive insertion. 



SCHOOL AND HOME EDUCATION 
Also ILLINOIS TEACHER. Monthly (July 
and August omitted). Educational. Estab- 
l : shed 1880. The Public School Publishing 
Co., publishers. Subscription, $2. Claimed 
combined average circulation, year ending 
.Time. 1915, 17, ,000. 64 pages," 3 columns: 
length of columns, 10% in.; width, 2% in. 
Forms close on 25th of preceding month. 
Can use matrices. 

Advertising rates, covering both publica- 
tions. 1 inch, $3; three months, $8; five 
months, $13: ten months (one year), $24; 
2 in., one year, $40; one page, 1 month, $60. 
Position, % extra. Reading notices, 25 cts. 
per nonpareil line. 

See advertisement on page 498. 



CANTON Population 10,453. On two rail- 
roads. At the buckle of the famous Illi- 
nois Corn Belt. Trade center for a very 
rich farming and mining district. The 
home of the largest plane factory in the 
world; other industries include large agri- 
cultural implement works, machine shops 
and foundry, glove factory as well as brick 
tile and cigars; a number of coal mines in 
vicinity. 



LEDGER Every evening except Sunday. 
Independent. Established 1912. Canton 
Ledger Co., publishers. Subscription, $5; 
sworn detailed circulation for twelve months 
prior to April 1915, 5,079* net paid; 8 to 16 
pages, 7 columns; length of columns, 20% 
in.; width, 2% in. Can use matrices. 

Advertising rates, 15 cts. an inch; full 
position, 20 cts. an inch, flat. Readers, 12% 



cts. a line. Classified, thirty words three 
times, 25 cts. 

See advertisement on page 492. 



REGISTER Every evening except Sunday. 
Republican. Established 1890. C. E. Snive- 
ly. publisher. Subscription, $3.50. Claimed 
average circulation, for year 1914, 4,793 net 
paid; 10 to 16 pages, 7 columns; length of 
columns, 21 in. Cannot use matrices 

Advertising rates, agate, 2 cts. a line; on 
5,000 line contract, 1% cts. a line. Readers, 
12% cts. a line. Classified (minimum 25 cts) 
lc. per word. 

CARLINVILLE Population 3,616. Located 
on Chicago & Alton R. R. and is the trade 
center for a thriving agricultural district. 
Chief industries are tile and monument 
works, brick yards and coal mine. Has 
natural gas. Blackburn (Presbyterian) 
College is located here. 



OTWELL'S FARMER BOY Monthly 
(1st). Juvenile-Agricultural. Established 

1905. Will B. Otwell, editor and publisher. 
Subscription, 50 cts. Claimed average cir- 
culation for year, 1914, 40,000;- 16 pages, 
4 columns; length of columns, 12 % in.; 
width, 2% in. Use matrices. Forms close 
20th of preceding month. 

Advertising rates, 10 cts. a line; $1 an 
inch; full page $45. 



CHAMPAIGN Population 12,421. 4 rail- 
roads. Headquarters and general offices 
Illinois Traction System. In the center of 
a fertile farming section. Manufactures de- 
voted largely to textile goods, steel sash, 
mill work electric piano players and small 
tools. 



NEWS Every morning except Monday in- 
cluding SUNDAY and evening except Sun- 
day, and SEMI-WEEKLY, Wednesday and 
Saturday. Independent Republican. Estab- 
lished, 1895. E. B. Chapin, editor and pub- 
lisher. Subscription, morning, $3 ; even- 
ing, $5. Sworn average circulation for six 
months, prior to April, 1915, 6,408* net paid; 
semi-weekly, 3,653 each issue; 12 pages, 7 
columns; length of columns, 20% in.; width, 
2% in. 

Advertising rates, daily (morning and even- 
ing") or semi-weekly, first insertions, 25 cts. 
an in.; subsequent insertion, 20 cts. Reading 
notices, 10 cts. per line; subsequent inser- 
tions, 7% cts. Classified, 5 cts. a line. The 
same rates for semi-weekly edition. 



CHICAGO Population, 1910 census, 2,185,- 
283; as estimated July 1, 1914, 2,393,325. 
The estimated population of the metropoli- 
tan district is 2,572,248, the latter includ- 
ing the City of Chicago and the suburbs im- 
mediately adjacent to it but not within the 
city limits. Chicago is a metropolis of the 
first rank and the great central market of 
the United States. It is the second city in 



44 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



point of population in the United States 
and the fourth in the world. It is the 
greatest railroad center, being the terminus 
of twenty-seven trunk lines. The annual 
value of manufactured products in 1913 
was $1,768,872,000.00. The region around 
and which looks to Chicago as the market 
of its chief commodities, is an area rich in 
mineral resources and the richest area of 
the size on earth in the matter of soils. 
The city is noted for the magnitude of its 
business establishments, industry and trade. 
It is a leading market in dry goods, general 
merchandise and other manufactured prod- 
ucts. It is the foremost distributing 
center for grain, provisions and live stock; 
a financial center of great importance, the 
combined capital, surplus and undivided 
profits of its national and state banks be- 
ing $178,739,025 and the deposits in 
the same amount to $1,052,227,419; the 
clearmgs for 1914 being $15,692,828,996. 
It has a notable system of public parks 
and playgrounds, famous educational and 
scientific institutions, excellent hotels and 
fine business buildings. It is the seat of 
the University of Chicago and the pro- 
fessional departments of the Northwestern 
University. 



ABENDPOST Every evening except Sun- 
day, and SONNTAGPOST, Sunday morning. 
German. Established 1889. The Abendpost 
Co., publishers. Subscription, $3; sworn 
average circulation for year ending March 31, 
1915, daily, 53,723* net paid; Sunday, 42,- 
184* net paid; 8 to 16 pages (Sunday, 16 
to 24 pages), 7 columns; length of columns, 
21 Vi in.; width, 2% in. Can use matrices. 
Office, 223-225 W. Washington Street. 

Advertising rates, agate, 15 cts. a line; 
1,000 lines, within one year, 13 cts.; 2,500 
lines, 12 cts.; 5,000 lines, 10 cts.; 7,500 
lines, 9 cts.; 10,000 lines, 8 cts. a line. 
Reading notices, long primer, $1 a line; 
brevier 50 cts .a line. 

See advertisement on page 439. 



ADVANCE Every Thursday. Congrega- 
tional. Established 1867. Advance Publish- 
ing Co., proprietors. Subscription, $2; 
claimed average circulation for year 1914, 
17,000; 32 to 64 pages, 3 columns; length 
of columns, 11 ^ in.; width, 2% in. Office, 
233 W. Jackson Blvd. 

Advertising rates, agate, 15 cts. a line; six 
insertions, or 100 lines, 14 cts.; thirteen in- 
sertions, or 250 lines, 13 cts.; twenty-six in- 
sertions, or 500 lines, 12 cts.; fifty-two in- 
sertions, or 1,000 lines, 11 cts.; back cover 
(500 lines), $75; (two colors), $100. Pre- 
ferred position, lc. a line extra. 



AGENTS AND MAIL ORDER DEALERS 
M A G A Z I N E Bi-monthly ( 1st) . Agents 
and Mail Order. Established 1911. The 
Agents Publishing Company, publishers. Sub- 
scription, 50 cts. Claimed average circulation 
for year, ending June, 1915, 15,000. 20 pages, 
3 columns; length of column, 10 in.; widtn, 
2 V in. Can not use matrices. Forms close 



ILLINOIS 



20th of month preceding. Office, 519 So. 
Dearborn Street. 

Advertising rates, 35 cts. a line; $3.50 an 
inch; full page, $50; Y 2 page, $30; % 
page, $15. Classified, 3 cts. per word. 



AMERICAN Every evening except Sun- 
day. Democratic. Established 1900. Even- 
ing American Publishing Co., publishers. Sub- 
scription, $4; sworn average circulation for 
twelve months prior to April 1, 1915, 357,- 
207* net paid; 12 to 28 pages, 8 columns; 
length of columns, 20 in.; width, 2 1/7 in. 
Can use matrices. Office, 326 W. Madison 
Street, 

Advertising rates, agate, 40 cts. a line; 
special positions, (minimum space 28 or 42 
lines), 45 and 50 cts. a line; woman's 
page, 60 cts. a line. Discount, 2V 2 % on 
52 insertions within one year, or 5,000 
lines; 5 per cent on 78 times, or 10,000 
lines; 7%% on 104 times, or 15,000 lines; 
10% on 156 times or 20,000 lines. Ad- 
vertisements must occupy 10 lines in space. 
single column, run of paper, 28 line or 42 
lines, if in position to carry above discounts; 
double column ads. must not be less than 42 
lines deep; triple columns ads., not less than 
75 lines deep; four column ads., not less than 
100 lines deep; five column ads., 125 lines 
deeep ; 6 to 8 columns, not less than 150 lines 
deep. Automobile advertising, 35 cts. a line, 
less 20% for 2,500 or more lines. Special 
and business notices. 50 cts. a line, with dis- 
count. Reading notices, $2 a line. 



AMERICAN BUSINESS Monthly (15th). 
Advertising. Established 1910. Seth Brown 
Publishing Co., publishers. Subscription, 
$2. Claimed average circulation for year, 
ending June, 1914, 5,500. 64 pages, 3 col- 
umns, length of columns, 11 in.; width, 2% 
in. Can use matrices. Forms close 10 days 
in advance. Office, Advertising Building. 

Advertising rates, $120 a page, cover 
pages, $1.50. Classified, 5 cts. per word. 



AMERICAN CARPENTER AND BUILD- 
ER Monthly (1st). Trade. Established 1905. 
American Carpenter and Builder Co., pub- 
lishers. Subscription, $2; sworn detailed 
average circulation for year 1914, 41,000* 
net paid; 176 to 200 pages, 2 columns; 
length of columns, 10 in.; width, 3*4 in. 
Forms, close 15th preceding month. Can 
use matrices. Office, 1827-1833 Prairie 
Avenue. 

Advertising rates, agate, 60 cts. a line; V s 
page, one time, $22.50 ; 3 months contract, 
$20; 6 months, $18; one year, $16.50; % 
page, $40, $36, $33 or $30, V 2 page, $75, 
$65, $58 or $54, one page, $140, $125, $110 
or $100 each insertion. Special positions, 
back cover, 50% ; inside covers or opposite 
editorial pages, 25%; opposite inside or 
index or on reading pages in back section, 
15% ; opposite reading in back section, 10% 
extra. 



NELSON CHESMAN & CO.'S RATE BOOK. 



45 



ILLINOIS 



AMERICAN CONTRACTOR Every Satur- 
day, the first issue in each month issued as a 
MONTHLY. Building and Contracting. Es- 
tablished 1879. American Contractor Pub- 
lishing Co., publishers. Subscription, $10; 
Monthly, only $4. Claimed average circula- 
tion for year "ending June, 1915, 12,000. 100 
to 160 pages, 4 columns; length of columns 
12 in., width, 2Va in. Can use matrices. 
Forms close, weekly, Wednesday; monthly, 
Wednesday. Office, 180 N. Dearborn Street. 

Advertising rates, $1.50 an inch. 



AMERICAN CO-OPERATIVE JOURNAL 
Monthly (1st). Independent. Established 
1905. Co-operative Journal Co., publishers. 
Subscription, $1; claimed average circulation 
for year 1914, 8,750 net; 80 to 112 pages; 3 
columns; length of columns, 10 in.; width, 
2% in. Forms close 25th of month preced- 
ing. Cannot use matrices. Office, 230 La- 
Salle Street. 

Advertising rates, agate, 20 cts. a line; 
discount on 3 or more insertions. 



AMERICAN EDUCATIONAL REVIEW 
Monthly. Educational. Inter-Collegiate. Es- 
tablished 1879. American Educational Co., 
publishers. Subscription, $1.50; circulation 
not given by publisher; 144 pages. 2 col- 
umns; length of columns. 8 in.; width. 2% 
in. Forms close 20th preceding month. Office, 
315 Dearborn Street. 

Advertising rates, one inch, one time, $6; 
Vt, page, $16; Y 2 page, $28; one page, $50. 



AMERICAN FARMING! Monthly (1st). 
Agricultural. Established 1906. American 
Farming Publishing Co., publishers. Sub- 
scription, 25 cts.; guaranteed average circula- 
tion for 1915-6, 160,000; 24 to 44 pages, 3 
columns; length of columns, 10% in.; width, 
2 1 /i in. Forms close 20th preceding month. 

Advertising rates, 80 cts. a line, flat. Pre- 
ferred position, 15% extra; reading notices, 
25% extra. 



AMERICAN FIELD E very Saturday. 
Sportsmanship. Established 1874. American 
Field Publishing Co., publishers. Subscrip- 
tion, $4. Claimed average circulation for year 
1914, exceeding 18,000; 32 pages, 4 columns; 
length of columns, 14 in.; width, 2*4 in. 
Forms close Tuesday morning preceding. Of- 
fice. Masonic Temple. 

Advertising rates, $2.50 an inch; one 
month. $2; three months, $1.92; six 
months, $1.54; one year, $1.15 an inch per 
time. Classified, 3 cts. a word first inser- 
tion; each additional consecutive insertion, 2 
cts. a word. Reading notices, $1 a line. 



ILLINOIS 



AMERICAN FOOD JOURNAL Monthly. 
Pure Foods. Established 1906. The Amer- 
ican Food Journal, publishers. Subscrip- 
tion, $1 ; claimed average circulation for 
1914, 10,000; 48 pages, 2 columns; length 
of columns, 9% in.; width, 3 2/7 in. Office, 
15 South Market Street. 



Advertising rates, $10 an inch; two months, 
$15; three months, $20; six months, $35; 
one year, $60 an inch. 



AMERICAN JEWELER Monthly. Trade. 
Established 1882. Hazlitt & Walker, pub- 
lishers. Subscription, $1; claimed average 
circulation for year 1914, 5,000; 56 pages, 
2 columns; length of columns, 10% in.; 
width, 3% in. Office, 607 South Dearborn 
Street. 

Advertising rates, T V page, $2; three 
months, $5.25; six months, $10; cne year, 
$20; y 8 page, $4; % page, $7; Y 2 page, $14; 
one page, $28. 



AMERICAN JOURNAL OF CLINICAL 
MEDICINE Monthly (1st). Medical. Estab- 
lished 1894. American Journal of Clinical 
Medicine (Inc.), publishers. Subscription, $2. 
Detailed average circulation for 1914, 25,- 
000*; 224 pages, 2 columns; length of col- 
umns, 8 in.; width, 2V 2 in. Forms close 15th 
preceding month. Can use matrices. Office, 
I 7 ."> 7 Ravenswond Ave. 

Advertising rates, $15 an inch; % page, 
one time, $20; ' 4 page, $30; V 2 page, $55; 
<me page, $100. Discounts, 5, 10 and 15% 
on ". (i and 12 months respectively. Classi- 
fied. $2 for 25 words or less; additional 
words, 8 cts. each. 



AMERICAN JOURNAL OF VETERINARY 
MEDICINE Monthly (1st). Veterinary. 
Established 1906. D. M. Campbell, D. V. S., 
editor and publisher. Subscription, $2; 
sworn detailed average circulation for year 
1914, 7,022*; 96 to 112 pages, 2 columns; 
length of columns, 8% in.; width, 2% in. 
Office, 445 Plymouth Court. 

Advertising rates, full page, $25; 3 months, 
$70; 6 months, $135; one year, $250; V 2 
page. $15, $42. $80 and $150; % page, $10, 
$28, $54 and $100; Vs page, $6, $17, $32 and 
$60. respectively, for one, three, six or twelve 
insertions. Classified, 25 words, $1 minimum; 
additional words. 4 cts. each. 

See advertisement on page 472. 



AMERICAN LUMBERMAN Every Satur- 
day. Lumber-trade. Established 1873. Ameri- 
can Lumberman (Inc.), publishers. Subscrip- 
tion, $4: claimed average circulation for year 
1914, 13,450; IT-' pages, 3 columns; length 
of columns, 13 in.; width, 3 in. Can use 
matrices. Office, 431 So. Dearborn Street. 

Advertising rates, $3.50 an inch; full page, 
$103.50; V 2 page, $60; % page, $34.50; Vs 
page, $18.50; T V page, $10.50, with discounts 
on two or more insertions. 



AMERICAN POULTRY JOURNAL 
Monthly (1st). Poultry. Established 1874. 
American Poultry Journal Publishing Co., 
publishers. Subscription, $1; claimed aver- 
age circulation for 1914, 65,000; 84 to 252 
pages, 3 columns; length of columns, 10 in.; 
width, 2% in. Forms close 15th preceding 
month. Can use matrices. Office, 542 So. 
Dearborn Street. 



46 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



Advertising rates, agate, 40 cts. a line; 
1,000 lines, 35 cts.; 2,000 lines, 30 cts. a 
line; by the year, 30 cts. a line; 1,680 lines 
or more, for 12 continuous insertions, 28 cts. 
a line. Reading notices, 50 cts. a line. 



AMERICAN SHEEP BREEDER AND 
WOOL GROWER Monthly. Sheep and Wool 
interests. Established 1883. American Sheep 
Breeder Co., publishers. Subscription, $1 ; 
circulation not given by publisher; 68 pages, 
3 columns; length of columns, 10 in.; width, 
2% in. Office, 9 So. Clinton Street. 



AMERICAN SOCIALIST Every Saturday. 
Socialist. Established 1914. National Socialist 
Party, publishers. Subscription, 50 cts. 
Sworn, claimed average circulation for six 
months ending June, 1915, 55,000; 4 pages, 
8 columns; length of columns, 19% in.; 
width, 'J,',, in. Can use matrices. Office, 803 
West Madison St. 

Advertising rates, agate, 15 cts., flat, a 
line. 



AMERICAN SWINEHERD M o n t h 1 y. 
Swine Raising and Farming. Established 1885. 
American Swineherd Publishing Co., publish- 
ers. Subscription, 50 cts. C'aimed average 
circulation for year ending June, 1915, 32,- 
500; 64 to 208 pages, 3 columns; length 
of columns, 10 in.; width, 2% in. Forms 
close first of preceding month. Office, 443 
South Dearbc-rn Street. 



Advertising rates, 25 cts. a line. 
notices, 50 cts. a line. 



AMERICAN TOURIST MAGAZINE 
Monthly (1st). Hotel and Travel. Estab- 
lished 1889. American Tourist Publishing Co.. 
publishers. Subscription $2.50. Claimed aver- 
age circulation for year 1914, 6,000; 30 
pages, 3 columns; length of columns, 11% 
in.; width, 2% in. Can not use matrices. 
Forms close 20th of month preceding. Office, 
814 Adams Express Building. 

Advertising rates, $6 an inch; three months, 
$4; six months, $3; one year, $2.50 an inch. 
Classified, 3 cts. per word. 



AMERIKAN. See Svornost. 



ARBEITER ZEITUNQ Every evening ex- 
cept Sunday. FACKEL, Sundays, and VOR- 
BOTE, Wednesdays. German. Socialistic. Es- 
tablished 1876. Chicago Arbeiter Zeitung 
Publishing Co., publishers. Subscription, 
daily, $3; Sunday, $2; weekly, $2. Claimed 
average circulation for 1914, daily, 15,000; 
Sunday, 20,000; weekly, 4,000; daily, 4 
pages; weekly, 8 pages; Sunday, 12 pages; 
length of columns, 20% in.; width, 2% in. 
Can use matrices. Office, 406 North Clark 
Street. 

Advertising rates, 10 cts. a line, either edi- 
tion. Discounts from 10% on 1,000 lines to 
50% on 10,000 lines. Classified, lc. a word. 



Reading 



ILLINOIS 



Reading notices, 30 and 50 cts. a line, with 
discounts. 



BALKAN WORLD Every Thursday. Croa- 
tian-Servian-Independent. Established 1911. 
John R. Ralandecli, editor and publisher. Sub- 
scription, $1 ; claimed average circulation for 
year 1914, 17,000 net; 8 pages, 7 columns; 
length of columns, 22 in.; width, 2% in. Office, 
518 So. Canal Street. 

Advertising rates, 70 cts. an inch. 



BANKER Every Saturday. Financial. Es- 
tablished 1898. Harry Wilkinson, publisher. 
Subscription. $5. Claimed average circula- 
tion for year, 1914, 9,600; 48 pages or 
more, 3 columns; length of columns, 12 in.; 
width, 3 in. Can use matrices. Office, 
Monadnock Building. 

Advertising rates, $2 an in.; V n page, 
$12.50; % page, $17.50; V2 page, $30; full 
page, $60. 



BANNER OF GOLD Bi-Monthly. Tem- 
perance. Literary. Established 1892. Sub- 
scription, 50 cts.; claimed average circulation 
for six months ending March, 1915, 19,291; 16 
pages, 3 columns; length of columns, 13% in. 
Office, 79 West Monroe Street. 

Advertising rates, agate, 20 cts. a line; 
three months, or 500 lines, 18 cts.; six 
months, or 1,000 lines, 16 cts.; nine months, 
or 1,500 lines, 14 cts.; one year, or 2,000 
lines, 12 cts. a line. Minimum space, 5 lines. 



BASEBALL WORLD Every Saturdav. 
Sporting. Established 1914. Base Ball World 
Publishing Co., publishers. Subscription, $2. 
Claimed average circulation for last six 
months 1914, 20,000; 8 pages; 7 columns; 
length of columns, 22 in.; width, 2% 
in. Can use matrices. Office, 508 N. Dear- 
horn Street. 

Advertising rates, agale, 20 cts. a line, flat. 



BECKWITH INTERSTATE LIST See 
New York City. 



BELL TELEPHONE NEWS Monthlv. 
(1st.) Telephone Employes. Established 1911. 
Amory T. Irwin editor and publisher. Sub- 
scription $2. (Free to employes), claimed 
average circulation for year 1914, 35,000, 34 
pages, 3 columns, length of columns 10 in. 
width 2y u in. Can use matrices. Forms close 
20th of month preceding. Office, Bell Tele- 
phone Building. 

Advertising rates full page $80; V2, Vt, or 
X M page pro rata. 

BENJAMIN & KENTNOR CO. 

See advertisement on page 499. 



BERKSHIRE WORLD AND CORN BELT 
STOCKMAN Monthly (1st). Agricultural 
and Swine Breeding. Established 1909. The 
Frost Publishing Co., publishers. Subscrip- 



NELSON CHESMAN & CO.'S RATE BOOK. 



47 



ILLINOIS 



tion, $1; claimed average circulation for year 
1914, 12,000; 52 pages, 3 columns; length of 
columns, 10 in.; width, 2% in. Forms close 
20th preceding month. Office, 537 So., Dear- 
born St. 

Advertising rates, agate, 15 cts. a line, flat. 



BETTER FARMING Monthly. Agricul- 
tural. Established 1877. Farm Press Publish- 
ing Co., publishers. Subscription, 25 cts. 
Claimed average circulation for 1914, 327,- 
342 net paid. 24 to 32 pages, 4 columns; 
length of columns, 12% in.; width, 2% in. 
Forms close 20th preceding month. Can not 
use matrices. Office, 141 West Ohio Street. 

Advertising rates, agate, $1.50 a line full 
page (700 lines), $900; back cover $950. Pre- 
ferred position, 25% extra. Advertisements 
set as reading matter, 50% extra. 



BIBLICAL WORLD Monthly (1st). Re- 
ligious. Established 1882. University of 
Chicago Press, publishers. Subscription $2 ; 
circulation not given by publisher; 20 pages, 
2 columns; length of columns, 8 in., width, 2% 
in. Can use matrices. Forms close 20th of 
month preceding. 

Advertising rates, $2.50 an inch; two in.; 
$4.50; Vi page, $8; % page, $14; full page, 
$25 with discounts of 10, 20 or 33Vs% on 3, 
6 or 12 insertions. 



BIG FOUR SUCCESSFUL POULTRY 
JOURNAL Monthly (1st). Thoroughbred 
Poultry, Established 1898. Successful Poultry 
Journal Publishing Co., publishers. Subscrip- 
tion, 50 cts.; claimed average circulation for 
year 1914; 40,000; 48 to 120 pages, 3 col- 
umns; length of columns, 10 in.; width 2Vg in. 
Forms close 18th preceding month. Can not use 
matrices. Office, 445 Plymouth Court. 

Advertising rates, 27% cts. a line; yearly 
rate, up to 72 inches, 22% cts.; 72 inches 
17% cts. a line or when a total space of 
120 in., is used within one year 16 cts.; 180 
inches or more 15 cts. a line. Reading notices, 
nonpareil, 25 cts. a line. Classified, 30 words, 
or less, $1.50; additional words, 4 cts. 



BICZ BOZY. Weekly or Sunday edition of 
Dziennik Ludowy, which see. 

See advertisement on page 512. 



BLACK DIAMOND Every Saturday. Of- 
ficial organ of the Coal Industry. Established 
1885. Subscription, $3. Claimed average cir- 
culation, for year 8,500; 52 pages, 4 
columns; length of columns, 12 in.; width, 
2% in. Office, Manhattan Building. 

Advertising rates, one inch, one month, $6; 
three months, $17; six months, $32; one 
year, $60. 



BLADET Every Tuesday. Swedish. Un- 
denominational. Established 1877. Chicago 
Bladet Publishing Co., publishers. Subscrip- 
tion, $1.50; claimed circulation for year 1914, 
exceeding 11,000; 8 pages. 7 columns; length 
of columns, 20% in.; width, 2% in. Office, 
3259 North Clark St. 



ILLINOIS 



Advertising rates, 75 cts. an inch. 
See advertisement on page 490. 



BLUE BOOK MAGAZINE Monthly. (1st 
of preceding month). Short stories and stage 
pictures. Established 1905. The Story-Press 
Corporation, publishers. Subscription, $1.50; 
circulation not given by publisher; 240 
pages, 2 columns; length of columns, 8 in.; 
width, 2% in. Forms close 12th of second 
preceding month. Office, North American 
Building. 

Advertising rates, agate, $1 a line; full 
page, $200; %, Y4, and % pages, pro rata; 
facing contents $250 per page; 2d or 3d 
cover or facing same, $250 or facing title page 
of Art section, $250; facing last page of read 
ing, $300; back cover page, $1,000. Classified 
(minimum, 4 lines), same as display with dis- 
count on 6 months or longer. Combination 
rate including The Red Book Magazine, and 
Green Book Magazine, $250 a page additional 
and pro rata for %, 14 or % pages. 



BOYCE'S WEEKLIES See Chicago 
Ledger and Saturday Blade also. 
See advertisement on page 448. 



BOYS COMPANION Monthly (1st except 
July and August). Juvenile. Established 
1913. Anti Cigarette League, publishers. Sub- 
scription, 50 cts.; claimed average circula- 
tion for six months ending May 1915, 20,000 
net; 32 pages, 3 columns, length of columns, 
10 in.; width, 2% in. Can not use mat- 
rices. Forms close 25th of month preceeding. 
Office, 108 LaSalle Street. 

Advertising rates, agate, 10 cts. a line; full 
page, $40; % page, $21. Classified, lc. per 
word. 



BREEDER'S GAZETTE Every Thursday, 
Live Stock and Agricultural. Established 
1881. Sanders Publishing Co., publishers. 
Subscription, $1.; sworn detailed average cir- 
culation for year 1914, 98,296* net paid; 48 
to 72 pages, 4 columns; length of columns, 
13 in. width, 2% in. Forms close Thurs- 
day preceding. Office, 542 South Dearborn 
Street. 

Advertising rates agate, 60 cts. a line flat; 
pages in prefei-red positions fourth cover, 
facing first illustrated reading article or facing 
sub-title (illustrated) $480; center double 
page, $900. 



BREEDER'S GUIDE Monthly. Live 
Stock. Agricultural. Established 1907. E. C. 
Babcock, publisher. Subscription. 50 cts.; 
claimed average circulation for 1914, 11,500 
16 to 40 pages. 3 columns; length of col- 
umns, 10 in.; width, 2% in. Office, 551 
Cottage Grove Ave. 

Advertising rates, 20 cts. a line; $2 an 
inch, % page, $25; 1 page, $50; back 
cover, $60. 

See advertisement on page 472, 



is 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



BREWER AND MALTSTER Monthly 
(15th). Established 1882. Eugene A. Sittig 
& Son, publishers. Subscription, $5; circu- 
lation not given by publisher; 200 pages, 
2 columns; length of columns, 11 in.; width, 
3% in. Office, 163 West Washington Street. 

Advertising rates, Vs page, one time, $10; 
Y* page, $20; Yz page $40; one page, $60; 
special notices, $2, for each insertion of 70 
words or less; further rates on application. 



BREWERS JOURNAL See New York City. 



BRICK AND CLAY RECORD Semi- 
monthly (1st and 3rd Tuesday). Trade. Es- 
tablished 1894. Kenfield Leach Company, pub- 
lisher. Subscription, $2; claimed average cir- 
culation for 1914, 5,000; 13, pages. 2 col- 
umns; length of columns, 9Yz in.; width, 3% 
in. Forms close Friday preceding. Office, 445 
Plymouth Court. 

Advertising rates, full page, $63.25; Yi page. 
$38.50; Y* page, $22.50; Ys page, $12.75; ts 
page, $8.; with discounts on 6, 12 or 24 in- 
sertions. Classified (minimun $1), 8 cts. per 
word. 



BUDD COMPANY (THE JOHN) See 
advertisement on pages 528 and 529. 



BUILDINGS & BUILDING MANAGEMENT 
Monthly (1st). Office building construction, 
equipment and operation. Established 1900. 
Patterson Publishing Co., publishers. Subscrip 
tion, $2; circulation not given by publisher; 
92 pages, 2 columns; length of columns, 10 
in.; width, 3 5/14 in. Office City Hall Square 
Building. 

Advertising rates, 15 cts. a line: full page. 
$65; y 2 page, $36; % page, $25; Ys page, 
$15; on yearly contract, full page, $50; Yz 
page, $27; Yi page, $15. 



BUSINESS EQUIPMENT JOURNAL 
Monthly (10th). Trade. Established 1908. 
The Inland Trade Press Co., publishers. Sub- 
scription, $1.; claimed average circulation for 
1914, 5,000; 80 pages, 2 columns; length of 
columns, 10 in.; width, 3% in. Can use mat- 
rices. Forms close 25th of preceding month. 
Office, 632 Sherman Street. 

Advertising rates, $4. an inch; full page, 
$60; Yz or Yi page pro rata, with discounts of 
10, 20 or 25% on 3, 6 or 12 month contracts. 



CANADIAN AMERICAN Every Saturday. 
Established 1883. George Sutherland, pub- 
lishers. Subscription, $2. Claimed average cir- 
culation for year 1914, 15,450; 10 pages, 
6 columns; length of columns, 19% in.: 
width, 2's in. Can use matrices. Office, 383 
Dearborn Street. 

Advertising rates, agate, 15 cts. a line. 
Discounts ranging from 10% on 500 lines 
to 30% on 5,000 lines and upward. Special 
position, 20% extra. Reading notices, 25 
cts. a nonpareil line. 



ILLINOIS 



CEMENT AND ENGINEERING NEWS 
Monthly (5th). Cement. Construction. Es 
tablished 1896. William Seafert, editor and 
publisher. Subscription, $1. Claimed average 
circulation for year 1914, 7,625; 60 pages, 2 
columns; length of columns, 10 Y2 in.; width 
ZYz in. Can use matrices. Forms close 25th 
of preceding month. Office, 6 72 Transporta 
tion Building. 

Advertising rates, full page, $40; Yz page. 
$22.50; Vi page, $12.50; Ys page. $7.50. 
Outside front cover, 100%; outside back 
cover, 50% or on page opposite editorial, 
30% additional. 

CEMENT WORLD Monthly. Trade. Es- 
tablished 1907. Cement World Publishing Co., 
publishers. Subscription, $1; claimed average 
circulation for year 1914, 16,784; 100 to 140 
pages; 2 columns; length of columns, 9% in.; 
width 314 in. Office, 1827-33 Prairie Avenue. 

Advertising rates, Ys page, one time, $15; 
Vi page $25; % page $35; full page $60 with 
discounts on three times or more. 



CHAMPION OF FAIR PLAY Every Sat- 
urday. Anti-Prohibition. Established 1889. 
R. J. Halle, publisher. Subscription, $2. 
Circulation not given by publsber; 8 pages. 
6 columns. Can use matrices. Office, Schil- 
ler Theatre Building. 

Advertising rates, agate, 7 cts. a line, with 
discount for 1,000 lines and over. Reading 
notices, 35 cts. a line. 



CHEF AND STEWARD Monthly (1st.) 

Culinary. Established 1891. Epicurean Print- 
ing and Publishing Co., publishers. Subscrip- 
tion. $1.; claimed average circulation for year 
1914, 4,600; ....pages, 2 columns; length 
of columns, 8 in.; width, 2% in. Can use 
matrices. Forms close 15th of month preced- 
ing. Office, 408 Isabelle Bldg. 

Advertising rates, full page, $25; on con- 
tract, 3 months, $23, 6 months, $21, 9 months, 
$19; 12 months, $18; % page, $13, $12, $11, 
$10 or $9; Yi page, $9, $8.50, $7.50, $7 or 
$6.50; Ys page, $5.50, $5, $4.50, 4.25 or $4; 
t'b page, $3. $2.75, $2.50, $2.25 or $2 each in- 
sertion. Outside back cover double regular 
rate: inside front or lack cover. 50% ad- 
vance : lacing inside front or back cover, 
_' 5 ' I advance. Classified, 25 cts., a line. 

See advertisement on page 479. 



CHICAGO LEDGER Every Saturday. 
Literary and Family. Established 1872. W. 
D. Boy'ce Co., publishers. Subscription, $1; 
circulation in combination with SATURDAY 
BLADE, proved and guaranteed, 1,250,000*; 
20 to 36 pages, 4 columns; length of col- 
umns, 13% in.; width, 2*4 in. Can use mat- 
rices. Forms close Tuesday noon of second 
week preceding. Office, 500-14 N. Dearborn 
Street. 

Advertisements must include the SATUR- 
DAY BLADE, and CHICAGO LEDGER; 
combination rate, $2.50 per agate line. Class- 



*Proof of circulation on file at this office. 



NELSON CHBSMAN & CO.'S RATE BOOK. 



49 



ILLINOIS 



ified, 30 cts. per word. In combination with 
FARMING BUSINESS, display, $2.80 a line. 
See advertisement on page 448. 



CHIOAGOER PRESSE Evening edition 
of Illinois Staats-Zeitung, which see. 



CHRISTIAN CENTURY Every Thursday. 
Disciples of Christ. Established 1884. The 
New Christian Century Co., publishers. Sub- 
scription, $1.50; circulation not given by 
publisher; 24 to 32 pages, 3 columns; length 
of columns, 11% in.; width, 2% in. Can use 
matrices. Office, 700 East Fortieth Street. 

Advertising rates, agate, 10 cts. a line. 
Discount, 6 times, or 100 lines, 10%; 13 
times, or 250 lines, 20%; 26 times, or 500 
lines, 30%; 52 times, or 1,000 lines, 40%. 
Vi page, $11.25; y 2 page, $20; one page, 
$35. 



CHRISTIAN WITNESS AND ADVOCATE 
OF BIBLE HOLINESS Every Thursday. 
Holiness. Established 1871. Christian Wit- 
ness Co., publishers. Subscription, $1; circu- 
lation not given by publisher; 16 pages, 4 
columns; length of columns, 14 in.; width, 
2y 8 in. Office, 151 Washington Street. 

Advertising rates, 15 cts. per agate line. 
Discount, three months, 10% ; six months, 
20%; nine months, 30%; twelve months, 
40%. Reading notices, 25 cts. per line. 



CHRISTIAN WORKER'S MAGAZINE 
Monthly (1st). Religious. Established 1896. 
The Moody Bible Institute of Chicago, pub- 
lishers. Subscription, $1 ; claimed average 
circulation for year 1914, 13,207; 68 pages, 2 
columns; length of columns, 8 in.; width, 
2% in. Forms close 15th preceding month. 
Office, 163 Institute Place. 

Advertising rates, agate, 10 cts. a line; 
$1.35 an inch; full page, $16; V 2 page, $8. 



CITIZEN Every Saturday. Irish Interests. 
Established 1882. Chicago Citizen Co., pub- 
lishers. Subscription, $2 ; circulation not 
given by publisher; 8 pages, 6 columns; 
length oif columns, 19% in., width, 2% in. 
Can use matrices. Office, 511-512 Unity 
Building, 127 N. Dearborn Street. 

Advertising ra tes, 10 cts. per agate line. 

CIVIL SERVICE NEWS Every Thursday. 
Public Employes' Interests. Established 1908. 
Subscription, $2. The Merit Corporation, pub- 
lishers. Sworn average circulation for 191 4, 
10,365*; 20 pages, 5 columns; length of 
columns, 17% in.; width, 2% in. Can use 
matrices. Office, 160 \V. Washington Street. 

Advertising rates, 84 cts. per inch; on 
yearly contracts, 71 in., 77 cts.; 143 in., 70 
cts.; 214 in., 63 cts.; 357 in. or more 56 cts. 
an inch. Special positions 15 and 25% extra. 
Reading notices, 10 cts. a line. Classified 
(minimum 3 lines), 5 cts. a line. 



ILLINOIS 



COLUMBIAN AND WESTERN CATHOLIC 
Every Friday. Religious, K. of C. Es- 
tablished 1867. Columbian Publishing Co., 
publishers. Subscription, $1.50; claimed aver- 
age circulation for year 1914, 25,000; 16 to 
24 pages, 4 columns; length of columns, 14 
in.; width, 2% in. Can use matrices. Office, 
140 South Dearborn Street. 

Advertising rates, agate, 20 cts.; on yearly 
contracts, 1,000 lines, 15 cts.; 2,500 lines, 14 
cts.; 5,000 lines, 12 cts.; 10,000 or more 
iines, 10 cts. a line. Reading notices, 50 cts. 
a line. Classified, $10 per line per year. 



COMMERCIAL TELEGRAPHERS' JOUR- 
NAL Monthly. Fraternal Labor. Estab- 
lished 1903. Subscription, $1; circulation 
not given by publisher; 32 to 64 pages, 2 col- 
umns; length of columns, 8 in.; width, 2% in. 
Forms close 5th of month preceding. Office, 
324 Dearborn Street. 

Advertising rates, $3 an inch; Vs page, 
$5.50; V4, page, $10; y 2 page, $18; 1 page, 
$32. Discounts on 3, 6 or 12 insertions. 



CONTINENT Every Thursday. Presby- 
terian. Established 1870. Oliver R. Wil- 
liamson, publisher. Subscription, $2.50; 
claimed average circulation for year 1914, 
37,835 net; 36 to 72 pages, 3 columns; 
length of columns, liy 2 in.; width, 2% in. 
Can use matrices. Forms close one week in 
advance. Office, 509 So. Wabash Avenue. 

Advertising rates, agate, 30 cts. a line; 
500 lines within one year, or 13 times within 
3 months, 27 cts.; 750 lines yearly or 26 times 
within 6 months, 25 cts.; 1,000 lines or 52 
times within one year, 24 cts.; 1,200 lines, 
22 y 2 cts.; 1,500 lines, 21 cts.; 2,000 lines, 
20 cts. a line. Specified position, 20% extra. 
Special publishers rates on application. 
Readers, $1 a count line. Classified, 3 cts. per 
word. 



CONTRACTOR Semi-Monthly (1st and 
15th). Contracting. Established 1898. E. H. 
Baumgartner, publisher. Subscription, $1; 
claimed average circulation for year 1914, 6,- 
000 ; 84 pages, 3 columns, length of columns, 
10 in.; width, 2% in. Can use matrices. 
Forms close five days in advance. Office, 869 
Rand McNally Block. 

Advertising rates, full page, $50; 6 issues, 
$43; 12 issues, $39; 24 issues, $35 each in- 
sertion; V 2 page, $30; $24; $22 or $20; one 
third page, $28; $20.65; $18.76 or $15; *4 
pase, $20; $14.50; $13, or $11.46; V e page, 
$15.50; $11.55; $10.50; or $9.38; % page, 
$12.50; $8.50: $7.75, or $6.67 each insertion 
respectively. Front cover, $75; back cover. 
$60. Special position 10 or 25% extra. 



C/NDINC a spider in your paper is neither good nor bad luck- The spider was merely looking 
over your paper to see which merchant is not advertising so he will know wheie the othei 
spiders have got their webs up. Mark Twain. 



50 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



COURRIER FRANCO-AMERICAIN Every 
Friday. French-Independent-Republican. Es- 
tablished 1856. Louis J. Bachand-Vertefeuille, 
publisher. Subscription, $1.50. Detailed aver- 
age circunlation for year ending June, 1915, 
8,296*; 8 pages, 7 "columns; length of col- 
umns, 21% in.; width, 2% in. Cannot use 
matrices. Office, 421 New Era Bldg. 

Advertising rates, 4 cts. a line. 



DAHEIM Monthly (1st). German. Home. 
Established 1913. Illinois Publishing Com- 
pany, Publishers. Subscription, 50 cts. 
Claimed average circulation for year end- 
ing June, 1915, 11,000; 20 pages, 3 col- 
umns; length of columns, 9% in.; width, 
2Y& in. Can use matrices. Forms close 10th 
of month preceding. Office, 24 South Fifth 
Avenue. 

Advertising rates, agate, 12 cts. a line; full 
page, $45; Yz page, $24; second or third 
cover. $50 ; back cover, $75. 



DAIRY PRODUCE Every Tuesday. Butter, 
Egg and Poultry Trade. Chicago Produce Com- 
pany (Inc.), publishers. Subscription $1.50; 
claimed average circulation for year 1914, 
4,222; 34 pages, 4 columns; length of column, 
11 in.; width, 2 in. Can not use matrices. 
Office, 136 West Lake Street. 

Advertising rates, 50 cts. an inch; full 
page, $15; Yz page, $8.; Y page, $5. 



DENNI HLASATEL Every morning in- 
cluding SUNDAY, and HLASATEL, Semi- 
weekly, Tuesdays and Fridays. Bohemian, 
Independent. Established 1891. Denni Hlasa- 
tel Printing and Publishing Co., publishers. 
Subscription, daily, $5.20; semi-weekly, $2; 
claimed average circulation for year 1914, 
daily, 34,500; semi-weekly, 43,500; 8 to 20 
pages, 7 columns; length of columns, 21% 
in.; width, 2% in. Can use matrices. Office, 
1545-1549 West 18th Street. 

Advertising rates, daily, agate, 5 cts. a line. 
Semi-weekly, 75 cts. an inch. Position, 50% 
additional. 



DETECTIVE Monthly (1st) Police 

Service. Established 1885. Detective Pub- 
lishing Co., publishers. Subscription, $1 ; 
claimed average circulation for year 1914. 
7,500; 8 pages, 5 columns; length of columns, 
17 in.; width, 2% in. Cannot use matrices. 
Office, 2611 Indiana Avenue. 

Advertising rates upon application. 



DOMESTIC ENGINEERING Every Sat- 
urday. Trade. Established 1889. Domestic 
Engineering Co., publishers. Subscription, 
$2. Claimed average circulation for year 
1914, 10,000; 84 pages, 2 columns; length of 
columns, 9% in.; width, 3% in. Office, 445 
Plymouth Court. 

Advertising rates, J* page, $10; Y& page, 
$15; Y* page, $25; V 2 page, $40; 1 page, 
$75. Discounts on 3, 6, 12 and 52 insertions. 



ILLINOIS 



DRY GOODS REPORTER Every Satur- 
day. Commercial. Established 1871. Dry 
Goods Reporter Co., publishers. Subscription, 
$3. Sworn detailed average circulation for 
year ending March 1915, 7,744* net paid; 
80 to 250 pages, 3 columns; length of col- 
umns, 11 in.; width, 2 M: in. Office, 215 
South Market Street. 

Advertising rates on application. 



BUCH CASU Weekly edition of Svornost, 
which see. 



DUROC BULLETIN Semi-monthly (1st 
and 15th.) Swine-Agriculture. Established 
1904. Duroc Bulletin Co., publishers. Sub- 
scription, 50 cts.; claimed average circula- 
tion for year ending April 1915, 17,500; 32 
to 64 pages, 3 columns; length of columns, 10 
in. ; width, 2 Y% in. Can use matrices. Forms 
close 10th and 25th. Office, 823 Exchange Ave. 

Advertising rates, 15 cts. a line; full 
page, $75; Yz page $50. 



DZIENNIK CHICAGOSKI Every evening 
except Sunday. Polish-Independent-Demo- 
cratic. Established 1890. Polish Publishing 
Co., publishers. Subscription, $3 ; sworn 
detailed average circulation for six months 
ending March, 1915, 33,883* net; 8 to 
20 pages, 7 columns; length of columns, 20% 
in.; width, 2% in. Can use matrices. Office, 
1455-1457 West Division Street. 

Advertising rates, agate, 5 cts. a line; 
10,000 lines or more, within one year, 4 cts. 
a line. Reading notices, 20 cts. per count 
line. Classified, lc. and 2 cts. per word; 
classified, displayed, regular display rate. 



DZIENNIK LUDOWY Every evening ex- 
cept Sunday, and WEEKLY BICZ BOZY Sun- 
days. Polish-Socialist-Humoristic. Established 
1906. Polish. Peoples' Publishing Co., pub- 
lishers. Subscription, daily, $3. weekly. 
$1.50; claimed average circulation for year 
Hiding March. 1915, 16,225; weekly, 16,500; 
daily, 4 to 8 pages; weekly, 8 to 16 pages, 
daily, 7 columns; weekly, 4 columns; lengt'i 
of columns, daily, 20 in.; weekly, 13 in.; 
width, 2Ys in. 

Advertising rates on application. 

See advertisement on page 512. 



DZIENNIK NARODOWY Every evening 
except Sunday. Polish. Republican. Estab- 
lished 1898. Polish National Publishing Co., 
publishers. Subscription, $3 ; claimed average 
rireulation for year 1914, 26,400; 8 to 16 
pages, 8 columns; length of columns, 20 in.: 
width, 2 1 / i in. Office, 1163 Milwaukee 
Avenue. 

Advertising rates, agate, 5 cts. a line; 5 ; 000 
lines within one year, 4% cts; 10.000 lines, 
3% cts.; 25,000 lines, 3 cts. a line. Read- 
ing notices, 25 cts. a line. Classified, 2 cts. 
per word. 

DZIENNIK ZWIAZKOWY Daily edition 
of Weekly Zgoda, which see. 



NELSON CHESMAN & CO.'S RATE BOOK. 
ILLINOIS 



51 



EAGLE Every Saturday. Independent. 
Established 1889. Henry P. Donovan, pub- 
lisher. Subscription, $2; circulation not 
given by publisher; 12 pages, 7 columns; 
length of columns, 22 in.; width, 2% in. Can 
use matrices. Office, 179 W. "Washington 
Street. 

Advertising rates, agate, 20 cts. a line; 
500 lines, 12 cts. a line; 1,000 lines, 10 cts.; 
one inch, one year, $40. 



EAGLE MAGAZINE See South Bend, Ind. 



EARTH Monthly. Agricultural and 
Southwestern Land Interests. Established 
1904. A. T. & S. F. Railway Co., publishers. 
Subscription, 25 cts. Claimed average circu- 
lation for year 1914, 35,000; 16 pages, 4 col- 
umns; length of columns, 12 % in.; width, 
2ifi in. Office, 1118 Railway Exchange. 

Advertising rates, agate, 12 cts. a line. 



ECHO, POST UND BEOBACHTER Every 
Saturday. German-Independent. Established 
1877. Beobachter Publishing Co., (Inc.) 
publishers. Subscription, $1.50. Claimed 
average circulation for year ending June. 
1915, 10,963; 12 to 16 pages, 7 columns; 
length of columns, 21 in.; width, 2% in. 
Can use matrices. Office, 39 West Adams 
Street. 

Advertising rates, upon application. 



ILLINOIS 



matrices. Forms close 1st of month. Office, 
608 So. Dearborn Street. 

Advertising rates, Ys page, $15; % page, 
$20; y 2 page, $35; full page, $60; two full 
pages, $100; with discount on 3, 6, or 12 
months contract. Front cover page, $100; 
back cover $75. 



ELECTRICAL REVIEW AND WESTERN 
ELECTRICIAN Every Saturday. Electrical. 
Established 1882. Electrical Review Pub- 
lishing Co., publishers. Subscription, $3. 
Sworn detailed average circulation for year 
1914, 8,496* net paid; 96 to 180 pages. 2 
columns; length of columns, 10 in.; width, 
3% inches. Can use matrices. Office, 608 So. 
Dearborn Street. 

Advertising rates, per page, $75; f s . Vs. 
% and Yz pages pro rata, (minimum space. 
T ',f page.) Discount on 3 or more pages used 
within one year. 

ELECTRIC CITY MAGAZINE Monthly. 
Electrical. Established 1903. Electric City 
Publishing Co., publishers. Subscription, $1. 
Claimed average circulation for year 1914, 
60,000; 32 to 44 pages, 4 columns; length of 
columns, 10 Ms in.; width, 1% in. Can use 
matrices. Forms close 10th preceding month. 
Office, 72 West Adams Street. 

Advertising rates, -fa page, $12.50; Ys page, 
$20; Vi page, $35; Y 2 page, $60; one page, 
$100; back cover, $125; V 2 page, $75; Y* 
page, $40. Discounts 10 and 20% on 6 and 
12 months respectively. 



ELECTRICITY & ENGINEERING Month- 
lv (15th). Operating Engineers and Electri- 
cians, Established 1910. Practical Electricity 
& Engineering Publishing Co., publishers. Sub- 
scription, $1. Claimed average circulation for 
vear 1914, 20,000; 60 pages, 2 columns, length 
of columns, 10 in.; width, 3 V 2 in. Can use 



ELECTRIC TRACTION Monthly. Elec- 
trical Railroading. Established 1905. Ken- 
field-Davis Publishing Co., publishers. Sub- 
scription, $1.50. Claimed average circulation 
for year 1913, 5,400; 128 pages, 2 columns; 
length of columns, 10 Yz in.; width, 3 in. 
Office, Manhattan Building. 

Advertising rates, full page, $70, 3 months, 
$60, 6 months, $46, 12 months, $50, Vz 
page, $37.50, $32, $26.66 or $23; Vi page, 
$22.50, $18, $16 or $13.33; Ys page, $15, 
$11. $10 or $8; T V Page, $8, $6.50, $5.50 or 
$4.17 per insertion, respectively. Back cover 
$100. Want and For Sale $1 an inch. 

ELECTRIC VEHICLES Monthly (1st.) 
Automobiles. Established 1911. Electricity 
Magazine Corporation, publishers. Subscrip- 
tion $1.50. Claimed average circulation for 
year 1914, 7,690; 48 pages, 2 columns; 
length of columns, 9% in.; width, ZYz in. 
Forms close 20th preceding month. Office, 
Monadnock Building. 



EMBALMERS MONTHLY Monthly. Un- 
dertakers. Established 1891. Trade Periodi- 
cal Company, publishers. Subscription, $2. 
claimed average circulation, for 1914, 6,296; 
72 pages, 2 columns; length of columns, 10 Yz 
in.; width, 3 in. Office, 608 South Dearborn 
Street. 

Advertising rates on application. 



ENGINEERING & CONTRACTING Every 
Wednesday. Engineering. Established 1891. 
Myron C. Clark Publishing Company pub- 
lishers. Subscription, $2. Claimed average cir- 
culation for year 1914, 12,727; 110 pages, 2 
columns, length of columns 10 in.; width, 3% 
in. Can not use matrices. Office, 608 South 
Dearborn Street. 

Advertising rates, upon application. 



EPWORTH HERALD Every Saturday. 
Methodist Episcopal. Established 1890. 
Methodist Book Concern, publishers. Sub- 
scription, $1.: claimed average circulation f < 
year 1914, 100,000; 32 pages, 3 columns; 
length of columns, 11 % in.; width, 2% in. 
Forms close two weeks in advance. Can use 
matrices. Office, 1020 So. Wabash Avenue 

Advertising rates, agate, 50 cents a line. 
Reading notices, $1 a line. Position. 20 pe>' 
cent extra. See N. W. Christian Advocnte 
for combination rate of the seven Methodist 
weeklies. 



52 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



EVANGELISTEN Every Wednesday. Nor- 
vegian Danish. Religious. Established 1889. 
Evangelisten Publishing Society, publishers. 
Subscription, $1 ; claimed average circulation 
for year 1914, 8,000; 8 pages, 5 columns; 
length of columns, 14 inches; width, 2 V4 in. 

Advertising rates, 75 cts. an in. 



EVERYDAY LIFE Monthly. Literary 
and Family. Established 1905. Western 
Magazine Co. (Inc.), publishers. Subscrip- 
tion 25 cents; guaranteed circulation for 
1915, 750,000; 24 pages, 4 columns; length 
of columns, 12% in.; width, 2% in. Forms 
close 15th of preceding month. Can use 
matrices. Office, Hunter Building. 

Advertising rates, agate, $3 a line. Discount 
of 10, 15 and 25% on *4, % and full pages, 
respectively. 

See advertisement on colored insert be- 
tween pages 450 and 451. 



EXAMINER Every morning including 
SUNDAY. Independent. Established 1900. 
Illinois Publishing and Printing Co., pub- 
lisher. Subscription, $3; Sunday, $2.50. 
Sworn average circulation for six months 
ending October, 1914, daily, 224,285 net 
paid; Sunday, 509,184 net paid; daily, 16 
to 20 pages; Sunday, 64 to 84 pages, 8 
columns; length of columns, 20 in.; width, 
2% in. Can use matrices. Office, 146 Frank- 
lin Street. 

Advertising rates, daily, 30 cts. ; Sunday, 
55 cts. a line; 2,000 lines, 27% or 50 cts.; 
5,000 lines, 25 or 48 cts.; 10,000 lines, 23 
or 46 cts.; 20,000 lines, 22 or 42 cts. a line, 
daily or Sunday respectively. Time disccunts 
(not allowed if advantage is taken of space 
discounts) 52 insertions, within one year, one 
each week, daily, 25 cts.; Sunday, 48 cts. a 
line; 104 insertions, two each week, daily 23 
cts.; Sunday, 46 cts. a line; 156 insertions, 
three each week, daily. 22 cts.; Sunday, 42 cts. 
a line. Special positions, 5 and 10 cts. 
a line extra. Medical, daily, 40 cts.; 
Sunday, 75 cts. a line : 5,000 lines, 35 cts. 
or 71% cts.; 10,000 lines, 30 cts. or 67% 
cts.; 20,000 lines, 30 cts. or 60 cts. a line. 
Mail order Sunday, country run, two consecu- 
tive insertion 60 cts. a line. Publishers, daily, 
25 cts. a line; Sunday, 40 cts.; educational 
and resorts, daily, 20 cts. a line; Sunday, 30 
cts.; automobiles, daily, 30 cts. a line; Sun- 
day, 50 cts. a line with discount on 2,500 lines 
or more. Minimum space for position, 28 and 
42 lines for next reading and full position, re- 
spectively. Double column advertisements 
.must be" at least 42 lines deep. Classified, 
business classifications, daily 20 cts. ; Sunday, 
35 cts. a line, three times 65 cts., seven times 
$1.30 a line; on yearly contract 12 or 24 cts. 
a line for daily or Sunday; other than busi- 
ness classifications, (Situations wanted ex- 
cepted), daily 15 cts., Sunday 30 cts. a line, 
three times, 55 cts., seven times $1.05; on 
yearly contract 10 or 20 cts. a line for daily 
or Sunday; situation wanted, daily, lc. Sun- 
day, 2 cts. per word, three times, including 
Sunday, 3 cts. seven times, 5 cts. per word. 
Reading notices, $1.25 a line; Sunday. $1.75 a 
line; first page, daily, $3; Sunday, $5 a line; 



ILLINOIS 



business notices, daily, 40 cts.; Sunday. 60 
cts. a line. 



See advertisement on page 501. 



EXTENSION MAGAZINE Monthly 
(20th). Catholic. Established 1906. Catholic 
Church Extension Society of the United 
States, publishers. Subscriptions, $2. De- 
tailed average circulation for 1914, 178,- 
398*; 32 to 48 pages, 3 columns; length 
of columns, 11% in.; width, 2% in. Forms 
close 5th of preceding month. Office, 632 
Sherman Street. 

Advertising rates, agate, 14 lines or more, 
75 cts. a line; one page (480 lines), $360; 
l A and % pages, pro rata; second and third 
cover page, $400; back cover page, $500. 

See advertisement on page 000 



FACKEL Sunday edition of Arbeiter, 
which see. 



FACTORY Monthly. Factory management. 
Established 1907. The A. W. Shaw Co. pub- 
lisher. Subscription, $3. Guaranteed average 
circulation for 1915, exceeding 17,000; 3 col- 
umns to page; length of columns, 10 in.; 
width, 2% in. Forms close 5th preceding 
month. Office, Wabash and Madison Street. 

Advertising rates, $7.50 an inch; 10 in. 
within one year, $5.50; 60 in., $5; 120 in., 
$4.70; 360 in., $4.25 an inch. 



FARM & HOME See Springfield, Mass. 



FARM ENGINEERING Monthly (1st). 
Agricultural. Established 1913. Farm En- 
gineering Pub. Co., publishers. Subscrip- 
tion, 50 cts. ; detailed average circulation for 
year 1914, 122,144*; 28 pages, 4 columns, 
length of column, 12% in.; width, 2% in. 
Can not use matrices. Forms close 20th of 
month preceding. Office, Ellsworth Bldg. 

Advertising rates, agate, 50 cts. a line, flat; 
fourth cover, (two colors), $400. 

See advertisement on page 467. 



FARMERS AND DROVERS JOURNAL 
Every afternoon except Sunday. Agri- 
cultural and live stock. Established 1873. 
Drover's Publishing Co., publishers. Subscrip- 
tion $4. Detailed average circulation for 
year ending June, 1915, 51,375*; 6 and 
8 pages, 7 columns; length of columns, 21% 
in.; width, 2 % in. Can use matrices. Office, 
Union Stock Yards. 

Advertising rates, agate, 10 cts. a line, with 
discounts for time and space. Reading 
notices, 25 cents a count line. 



FARMERS' REVIEW Every Saturday. 
Agricultural. Established 1877. Subscription, 
$1. Sworn detailed average circulation for 
last nine months 1914, 98,577* net paid; 24 
to 40 pages, 4 columns; length of columns, 13 
in.; width, 2% in. Last forms close Saturday 
preceding. Office, 14 E. Jackson Blvd. 



NELSON CHESMAN & CO.'S RATE BOOK. 



53 



ILLINOIS 



Advertising rates, agate, 50 cts. per line, 
flat. Reading notices, nonpareil, $2 a count 
line. In combination with Pittsburg, Pa., 
National Stockman and Farmer, $1. a line. 



FARM IMPLEMENT NEWS Every Thurs- 
day. Trade. Established 1882. Farm Im- 
plement News Co. publishers. Subscription 
$2. Sworn detailed average circulation for 
year ending March, 1915, 9,005*; 44 pages, 4 
columns; length of columns, 12 in.; width. 
2 Vg in. Cannot use matrices. Forms close 
Monday. Office, 701 Masonic Temple. 

Advertising rates $2.75 an in.; three in. 
$6.45, four in., $8.60, one-eighth page (6 in.) 
$10.75, one-fourth page $19, one-third page 
$24, one-half page $35, full page $65, with 
discounts on 4, 13, 26 or 52 insertions. 



FARMING BUSINESS Every Saturday. 
Agriculture-Business Principles. Established 
1872. W. D. Boyce Company, publishers. Sub- 
scription $1.; sworn average circulation for 
year 1915-6, exceeding, 100,000*; 32 pages, 
4 columns; length of columns, 12V& in.; 
width, 2% in. Can use matrices. Forms close 
2nd week preceeding. Office, 500-508 N. Dear- 
born Street. 

Advertising rates, agate, 45 cts. a line, flat. 
Classified, 5 cts. per word. When used in 
combination with Boyce's Weeklies (Satur- 
day Blade and Chicago Ledger), display, 40 
cts. a line. 

See advertisement on page 448. 



FARM LOANS AND CITY BONDS 
Monthly. Real Estate Securities. T. P. Keator 
publisher. Subscription, $1 ; circulation not 
given by publisher; 64 pages, 2 columns; 
length of columns, 10 ^ in.; width, 2% in. 
Office, 19 South LaSalle Street. 

Advertising rates, $3 an in.; three months, 
$8; six months, $15; one year, $25. Classi- 
fied under state heading, 15 cts. a line 
(7 words); less than one in., 25 cts. a line. 
Reading notices, 50 cts. a line. 



FINE ARTS JOURNAL Monthly. Arts. 
Educational. Established 1889. F. J. Camp- 
bell, publisher. Subscription, $3; claimed 
average circulation for year 1914, 22,100; 
100 pages, 2 columns; length of columns, 8Y 2 
in.; width, 2% in. Forms close 20th preced- 
ing month. Office, Herald Building. 

Advertising rate, agate, 50 cts. a line; one 
page, $100; % and V2 pages pro rata, with 
discount of 5, 10 or 15 per cent on 3, 6 or 
12 times full page orders. 



FLORISTS' REVIEW Every Thursday. 
Trade. Established 1907. The Florists' Pub 
Ilishing Co., publishers. Subscription $1. 
Claimed average circulation for year 1914 
11,540; 20 pages, 3 columns, length of col- 
umns, 10 in.; width, 2% in. Can use mat- 
rices. Office, 520 Caxton Building. 

Advertising rates upon application. 



ILLINOIS 



FOOD LAW BULLETIN Semi-monthly 
(1st and 15th). Food and Drug News. Es- 
tablished 1907. Food Law Pub. Co., pub- 
lishers. Subscription, $5. ; circulation not 
given by publisher. 12 pages, 3 columns; 
length of columns, 10 in., width, 2% in. Can 
use matrices. Forms close 5th and 20th. 
Office, 207 North Michigan Ave. 

Advertising rates, full page, $50; V2 page, 
$30; one column, $17; one half column, $9; 
twelve time contract, $40, $25, $13.60 or 
$7.20; 24 time contract, $30, $19.50, $10.- 
20 or $5.40, respectively. 



FRUITMAN'S GUIDE See New York City. 



FURNITURE JOURNAL Semi-Mont hlv 
(10th and 25th). Trade. Established 1888. 
Trade Periodical Co., publishers. Subscrip- 
ticm, $2. Claimed average circulation for year 
1914, 6,897; 30 pages, 2 columns; length of 
columns, 10 in.: width, 3% in. Cannot use 
matrices. Forms close five days in advance. 
Office, 608 South Dearborn Street. 

Advertising rates, full page, $30; six 
issues, $27.50; 12 issues, $26.50; or 24 
issues, $25 each insertion; V 2 page, $16.50, 
$15.50. $14.50 or $13.50; 14 page, $10, $9. 
$8 or $7; Vs page, $6.25, $5.50, $5 or $4.50 
each insertion respectively. Reading notices, 
25 cts. a line. Classified (minimum $1), 2 
cts. per word. 

GARMENT REVIEW -Monthly (1st.) 
Women's Apparel. Established 1911. Fashion 
Publishing Co., publishers. Subscription, $1.; 
claimed average circulation for year 1914, 
6,000; 30 pages, 2 columns; length of 
columns, 11 in., width, 3% in. Cannot use 
matrices. Forms close 25th of Month preced- 
ing. Office, 189 W. Madison Street. 

Advertising rates, upon application. 



GAZETA KATOLICKA Every Thursday. 
(Polish) Catholic. Established 1871. Polish 
American Pub. Co., publishers. Subscription, 
$2. Claimed average circulation for year 1914, 
7,.900; 12 pages, 7 columns; length of col- 
umns, 20% in.; width, 2 Ve in. Can use 
matrices. Office, 1163 Milwaukee Avenue. 

Advertising rates, 50 cts. an inch ; on con- 
tract, 42 cts., an inch. Readers 15 cts. a line. 
Classified, lc. per word. 



GAZETA POLSKA Every Wednesday. 
Polish. Independent Republican. Established 
1873. Polish-American Publishing Co., pub- 
lishers. Subscription, $2; claimed average 
circulation for year 1914, 22,400; 16 pages, 
8 columns; length of columns, 20 in.; 
width, 214 in. Office, 1163 Milwaukee Ave. 

Advertising rates, $1.12 an inch; two in., 
one insertion, $1.96; three in.; $2.52, four in. 
$2.80; 100 in., within one year, 70 cts., 300 
in., 63 cts., 700 in., 56 cts., 1,000 in., 49 cts., 
an inch. Readers, 25 cts. a line. Classified, 
2 cts. per word. 



GLASILO Every Friday. Slovein-Fra- 
ternal and Educational. Established 1907. 



54 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



Slovenic National Benefit Society, publishers. 
Subscription, $1; claimed average circulation 
for year 1914, 12,200; 8 pages, 6 columns; 
length of columns, 191-4 in.; width, 2V n in. 
Can use matrices. Office, 3019 South Craw- 
ford Ave. 

Advertising rates, 1 to 5 times, 30 cts. an 
inch; to 26 times 25 cts.; to 52 times, 20 cts. 
an inch. Reading notices, 10 pt. type, 8 cts. a 
line. 



GOLFERS' MAGAZINE Monthly, (1st) 
Golf. Established 1902. The Golfers Magazine 
Co., publishers. Subscription, $2; guaranteed 
average circulation for year 1915, 7,500; 100 
pages, 2 columns; length of columns, 8 in.; 
width, 2% in. Forms close 20th of month 
preceeding. Office, Monadnock Building. 

Advertising rates, full page, $80 ; Vi and % 
pages, pro rata. Discount 5, 10, 15 or 20% 
on 3, 6, 9 or 12 insertions. 



GRAIN DEALERS JOURNAL S e m i- 
Monthly (10th and 25th). Trade. Established 
1898. Grain Dealers Journal (Inc.), pub- 
lishers. Subscription, $1.50. Sworn average 
circulation for year ending June, 1915. 
6,238*; 72 pages, 3 columns; length of 
columns, 10 in.; width, 2% in. Forms close 
5th and 20th of current month. Office, 315 
South LaSalle Street. 

Advertising rates, $2.60 an inch; 5 to 10 
in., $2.40 per in.; 11 to 20 in., $2.20; 21 to 
30 in., $2 an inch. Discount on 12 and 
24 insertions. 



GREEK STAR Every Friday. Greek-Re- 
publican. Established 1904. Peter S. Lam- 
bros, publisher. Subscription, $1. Circula- 
tion not given by publisher; 12 to 20 pages, 
6 columns: length of columns, 21 in.; width, 
2% in. Office, 600 Blue Island Avenue. 

Advertising rates, agate, over 1,000 lines, 6 
cts. a line; over 5,000 lines, 5 cts.: over 
10,000 lines, 4 cts. a line; one month 90 cts. 
an inch; three months, 75 cts; six months 
60 cts.; one year 50 cts. an inch, per time. 
Classified, 2 cts. a word. 



GREEN BOOK MAGAZINE M o n t li- 
ly. (12th of preceding month). Established 
1908. The Story-Press Corporation, pub- 
lishers. Subscription, $1.50. Circulation 
not given by publisher; 192 pages, 2 columns; 
length of columns, 8 in.; width, 2% in. 
Forms close 25th of second preceding month. 
Office, North American Building. 

Advertising rates agate, 50 cts. a line; 

and V2 page pro 



GLAS SVOBODE Semi-weekly. Tuesday 
and Friday. Slovenian-Independent. Estab- 
lished 1902. Glas Svobode Co. (Inc.), pub- 
lishers. Subscription, $2.50; claimed average 
circulation for year 1914, 17,860; 8 to 12 
pages, 6 columns; length of columns, 19% 
in., width, 2V 6 in. Cannot use matrices. Office", 
2658 So. Crawford Ave. 

Advertising rates, upon application. 



ILLINOIS 



rata; facing contents, $125; 2d and 3d 
covers, or facing same, $125; facing title 
page, first section, $125; facing last page of 
reading $150; back cover page $500. Classi- 
fied (minimum 4 lines) same as display witli 
discount on 6 months or longer. Combination 
rate with RED BOOK MAGAZINE an-t 
BLUE BOOK MAGAZINE $350.00 a page 
additional; V z , % and Vs page pro rata. 



GREGG WRITER Monthly. Stenographic. 
Gregg Publishing Co., publishers. Subscrip- 
tion, $1. Claimed average circulation 
for year 1914, 31,542. 72 pages, 2 columns; 
length of columns, 7% in.; width, 2% in. 
Office, 6 N. Michigan Ave. 

Advertising rates Yz inch (minimum space) 
one time, $1.50; one inch, $3; V* page, $)0; 
Vz page, $19; one page, $36. 



GROCERS' CRITERION Every Saturday. 
Trade. Established 1873. The Grocers' 
Criterion Co., publishers. Subscription, $5; 
circulation not given by publisher; 68 pages 
4 columns; length of columns, 12 in., 
width, 2% in. Office, 22nd Street Bridge. 

Advertising rates, one inch, one time, 
$2.50; 2 times, $4.50. 3 times, $6.50; 4 
times, $8; 13 times, $25; 26 times, $37.50; 
one year, $55. Reduced rate for larger space. 



HEARTHSTONE Monthly (1st). Family- 
Literary. Established 1914. The Hearthstone 
Co., publishers. Subscription, 25 cts. Claimed 
average circulation for six months, ending 
June, 3915, 300,000; 16 to 28 pages. 4 col 
umns, length of columns: 13% in.; width, 2% 
in. Cannot use matrices. Forms close 15th of 
month preceding. Office, 341 East Ohio St. 

Advertising rates, agate, 70 cts. a line, full 
page, (756 lines), $529.20; % or % page pro 
rata; fourth cover page (2 colors), $575. 



HERALD Every morning including SUN- 
DAY. Independent. Established 1854. Chi- 
cago Herald Co., publishers. Subscription, 
daily, $3.60; Sunday $2.50; sworn aver- 
age circulation for year 1914, daily, 174,456* 
net; Sunday, 217,536* net; 12 to 32 pages 
(Sunday, 48 pages or more), 8 columns; 
length of columns, 21 11/14 in.: width. 2% 
in. Can use matrices. Office, Herald Building. 

Advertising rates, agate, daily or Sun rlay, 
40 cts. a line; 1.000 lines, within one year, or 
26 insertions, 35 cts a line; 3,000 lines, oi 
104 times, 30 cts.; 5,000 lines, or 156 times, 
26 cts.; 10,000 lines or 208 times, 24 cts.; 
20,000 lines or 312 times, 22 cts.; for posi- 
tion next to reading, 8 cts. a line, or full posi- 
tion 12 cts. a line extra. Full page, $620; on 
10,000 line contract, $520; on 20,000 line- 
contract, $460. Reading notices, nonpareil, 
$2 a line; 1,000 lines or 26 insertions, 
$1.75; 3,000 lints, or 3 04 times, $1.50. 5,- 
000 lines, or 156 times, $1.30, 10,000 lines 
or 208 times, $1.20; 20,000 lines, or 312 
times, $1.10. Publishers' announcements, 25 
cts. a line. Educational Institutions, hotels, 
resorts and movies, 25 cts. a line, with dis- 
count for 30 insertions. Classified, daily, 



NELSON CHESMAN & CO.'S RATE BOOK. 



55 



ILLINOIS 



20 cts.; Sunday, 30 cts. a line. Discount in 
Sunday edition furnished on application, min- 
imum space for display, 5 lines, in full posi- 
tion, 42 lines; for classified advertisements, 
2 lines. 

See advertisement on page 508. 



HIGH SCHOOL. LIFE Monthly. Educa- 
tional. Established 1900. Marcus Bernstein, 
publisher. Subscription, 50 cts.; claimed 
circulation for year 1914, 5,000; 88 pages, 2 
columns; length of columns, 8% in.; width, 
2% in. Office, 81 East Madison Street. 

Advertising rates on application. 



HOME LIFE Monthly. Family. Estab- 
lished 1900. Home Life Publishing Co., 
publishers. Subscription, 25 cts. Sworn aver- 
age circulation, for year 1914, 904,507 net, 
32 pages, 4 columns; length of columns, 12 y 2 
in.; width, 2% in. Forms close 20th sec- 
ond preceding month. Office, 141-149 West 
Ohio Street. 

Advertising rates, agate, $4 a line each in- 
sertion; 14 page (175 lines), one time, $665; 
% page, $1,302; one page, $2,520; 2nd or 
3rd cover page in black, $2,520; in colors, 
$2,650; 4th cover page (2 or 3 colors), 
$2,850. Reading notices, $4.50 per agate line. 
Classified, under heading "Attractive Oppor- 
tunities", $3 a line. 



HOME MAGAZINE Monthly. (1st). Fancy 
Work and Fashion. Established 1889. The 
Home Magazine Company, publishers. Sub- 
scription, 25 cts.; guaranteed circulation for 
year 1915, 300,000; 24 pages, 4 columns; 
length of columns, 12% in.; width, 2% in. 
Can use matrices. Forms close 10th of preced- 
ing month. Office, 141 West Ohio St. 

Advertising rates, agate, $1.25 a line; full 
page (700 lines), $700. 

See advertisement on page 517. 



HORSEMAN AND SPIRIT OF THE TIMES 
Every Tuesday. Horse Interests. Estab- 
lished 1831. Chicago Horseman Newspaper 
Co., publishers. Subscription, $2; claimed 
average circulation for year 1914, 10,000; 
32 pages, 4 columns; length of columns, 14 
in.; width, 2% in. Office, 538 South Dear- 
born Street. 

Advertising rates, $3 per inch; 2 in., $2.75 
per inch; 3 in., $2.67; 4 in., $2.50; 5 in., 
$2.34; 6 in., $2.25; 7 in., $2.14; 8 in., 
$2.06; 9 in., $2; 10 in., $1.93; 50 in., $1.13; 
100 in., 97 cts.; 500 in., 75 cts.; 1,000 in., 
65 cts. an inch. 



HORSE REVIEW Every Tuesday. Sport- 
ing. Established 1889. John C. Bauer, pub- 
lisher. Subscription, $2 ; circulation not 
given by publisher; 24 pages, 4 columns; 
length of columns, 12% in.; width, 2Ys 'n. 
Office, Masonic Temple. 



ILLINOIS 



Advertising rates, 1 inch, one time, $3: 
one month, $10; three months, $28.15; six 
months, $50; one year, $81.25; 2 in., one 
time, $5.75; one month, $19.15; three 
months, $45; one year, $120; one page, one 
time, $62.50. 



HOSPODARSKE LISTY Semi-Monthly 
(1st and 15th). Bohemian-Agricultural. Es- 
tablished 1898. Bohemian-Benedictine Press, 
publishers. Subscription, $1. Sworn aver- 
age circulation for year ending May 15th, 
1915, 4,706* 20 pages, 4 columns, length of 
columns, 12% in.; width, 2% in. Can not 
use matrices. Office, 1637 Allport Street. 

Advertising rates, agate, 3 cts. a line, flat. 
Reading matter, 10 cts. a count line. 



HOTEL BULLETIN Monthly (1st). Hoe! 
Established 1900. Ben P. Branham Printing 
Co., publishers. Subscription, $2 ; circulation 
not given by publisher; 96 pages, 3 columns; 
length of columns, 10 in.; width. 2 Vg in. Can 
use matrices. Forms close 20th. Office, 951 
to 957 Insurance Exchange. 

Advertising rates, $4 an inch; Vs page, 
$10; Vi page, $17.50; % page, $32.50; full 
page, $50, with discounts on three, six or 
twelve insertions. Cover pages, in two or 
more colors, upon application. 



HOTEL MONTHLY Monthly. Hotel and 
Catering. Established 1893. John W r illy. 
publisher. Subscription, $1. Sworn detailed 
average circulation for year ending May, 1915, 
6,200*. 52 pages, 2 columns; length of col- 
umns, 8 in.; width, 2 Vs in. Can use matrices. 
Forms close 1st of month. Office, 443 South 
Dearborn Street. 

Advertising rates, fa page, $2.50; Vs page, 
$5; 14 page, $10; V 2 page, $17.50; full page, 
$35. Small want advertisements, fifty words 
or less, $1 each insertion. 



HOUSEHOLD GUEST Monthly (1st). 
Mail Order. Established 1912. M. S. Publish- 
ing Co., publishers. Subscription, 25 cts., guar- 
anteed average circulation for year 1915, 750,- 
000; circulation in detail, 803,907*; 16 to 40 
pages, 4 columns; length of columns, 12% 
in.; width, 2% in. Can use matrices. Forms 
close 15th of the preceding month. Office, 
550 North LaSalle Street. 

Advertising rates, agate, $3 a line; V4. 
page, $472.50; V2 page, $892.50: 1 page 
(700 lines), $1,575: back naee. (700 lines 
in two colors), $1,680. Classified, 30 cts. per 
word. 

See advertisement on colored insert be- 
tween pages 526 and 527. 



HUMMER Monthly (15th). Hotel clerks. 
Established 1909. Roland H. Hawks, editor 
and publisher. Subscription, $1; circulation 
not given by publisher; 30 pages, 3 col- 



56 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



umns; length of columns, 10 in.; width, 2% 
in. Forms close 10th. Office, 1250 Michigan 
Avenue. 

Advertising rates, $2.40 an inch; V* page, 
$15; V 3 page, $20; y 2 page, $25; % Page, 
$30; full page, $40; two-page spread, $75, 
with discounts on 3, 6 or 12 insertions. Out- 
side back cover, 50% or inside back or front 
cover. 25% additional. Special position, 10% 
extra. 



ICONOCLAST (Brann's) Monthly (1st). 
Free Lance. Established 1890. Iconoclast Pub- 
lishing Co., publishers. Subscription, $1; 
claimed average circulation for year 1914, 
51,000; 16 pages, 2 columns; length of col- 
umns, 10 in. Forms close 15th preceding 
month. Office, 1169-71 Transportation Bldg. 

Advertising rates, 1 inch, one time, $6; % 
page, per time, $16; % page, $30; % page, 
$50; one page, $100. 



ILLINOIS CENTRAL RAILROAD MAGA- 
ZINE Monthly (10th). Railroad employes. 
Established 1909. Illinois Central Railroad 
Co., publishers; subscription, $1.50; free to 
employes; claimed average circulation for 
year 1914, 45,000; 100 pages, 2 columns, 
length of columns, 8 in.; width, 2 V2 in. Can 
use matrices. Forms close 26th of month pre- 
ceding. Office, Central Station. 

Advertising rates, agate, 20 cts. a line; 
full page, $44.80; V2 or % page, pro rata; 
second or third covers, $75; back cover, $100. 



ILLINOIS FARMER AND FARMER'S 
CALL Semi-monthly (1st and 15th). Agri- 
cultural. Established 1880. Illinois Farmer 
Co., publishers. Subscription, 40 cts. 
Detailed average circulation for year ena 
ing May 1915, 55,684*; 16 to 32 pages, 
4 columns; length of columns, 12% in.; 
width, 2% in. Forms close 12th and ?7th 
preceding date of issue. 

Advertising rates, 22 cts. a line; full page, 
(700 lines), $140. Preferred positions, 20% 
extra. Reading notices, double display rates. 



ILLINOIS MEDICAL JOURNAL Monthly. 
Medical. Established 1899. Committee of the 
rilinois State Medical Society, publishers. 
Subscription, $2. Claimed average circula- 
tion for 1914, 6,500; 112 pages, 2 columns; 
length of columns, 8 in.; width, 2% in. Can 
use matrices. Office, 3338 Ogden Avenue. 

Advertising rates, full page, $50; V2 page, 
$30; 14 page, $18; Vg page, $12; ^ page, 
$8, with discounts on 3, 6 or 12 month con- 
tracts. 



ILLINOIS STAATS-ZEITUNG Every 

morning including SUNDAY and every even 
ing (Chicagoer Presse) except Sunday. 
German. Independent. Established 1847. 
Illinois Publishing Co., publishers. Subscrip- 
tion, morning, $7.50; evening, $3. Claimea 
average circulation for year ending June 
1915. morning and evening, 47,850; Sunday 
48,500. Morning or evening 8 to 12 pages; 



ILLINOIS 



Sunday 32 pages; either edition 7 columns, 
length of columns, 21% in.; width, 2% in. 
Can use matrices. Office, 24-28 So. Fifth 
Avenue. 

Advertising rates, agate, daily, 15 cts. a 
line; 2,000 lines, within one year, 12 cts.; o,- 
000 lines, 10 cts.; 10,000 lines, 9 cts.; 20,00u 
lines, 8 cts., a line. Reading notices, double 
display. Sunday, 25 cts. a line; 5,000 lines 
within one year 20 cts.; 10,000 lines, 15cts. ; 
20,000 lines, 12 cts. a line. 



ILLUSTRATED WORLD Monthly. Popu- 
lar. Established 1904. Technical World 
Co., publishers. Subscription, $1.50. Sworn 
detailed average circulation for year 
ending May, 1915, 138,766": 160 pages, 2 col- 
umns; length of columns, 8 in.; width, 2% in. 
Forms close 6th of preceding month. Office, 
58th Street and Drexel Avenue. Can not use 
matrices. 

Advertising rates, agate, 72 cents a line; 
one page, $160; V 8 , %, and % pages pro 
rata. Classified, "Opportunity" column, 7 cts. 
per word. 



INLAND PRINTER Monthly (1st). 
Typographic. Established 1883. Inland 
Printer Co., publisher. Subscription, $3. 
Claimed average circulation for 1914, 12,000; 
160 pages and cover, 2 columns; length of 
columns, 10 in.; width, Z l A in. Can use 
matrices. Forms close 10th of preceding 
month. Office, 632 Sherman Street. 

Advertising rates, $7 an inch; % page, $18; 
% page, $28; V2 page, $45; full page, $75, 
with discounts on six or twelve months, 5 or 
10% respectively. 



INLAND STOREKEEPER Monthly 
Trade. Established 1910. Byxbee Publishing 
Co., publishers. Subscription, $2. Claimed 
average circulation for year 1914, 8,600; 
100 pages, 2 columns; length of columns, 8 
in.; width, 2% in. Forms close 18th of pre- 
ceding month. Office, 208 So. LaSalle Street. 

Advertising rates, $5 an inch; Vg page, $9; 
14 page, $16; % page, $29; 1 page, $54; 
Discount on 3, 6 and 12 insertions. 



INTERNATIONAL SOCIALIST REVIEW 
Monthly. Socialist. Established 1900. 
Charles H. Kerr & Co., publishers. Subscrip- 
tion, $1. Claimed average circulation for 1914, 
41,833; 68 to 10U pages, 2 columns; length 
of columns, 8 in.; width, 2% in. Forms 
close 10th preceding month. Office, 118 
West Kinzie Street. 

Advertising rates, agate, 25 cts. a line; 
per page, $50; % and X A page, pro rata. 

See advertisement on page 519. 



INVESTING FOR PROFIT Monthly 
(1st). Finance and investments. Established 
1905. H. L. Barber & Co., publishers. Sub- 
scription, $1; claimed average circulation for 
1914, 30,286; 16 to 32 pages, 3 columns; 
length of columns, 10 in.; width, 2 Vg in. 



NELSON CHESMAN & CO.'S RATE BOOK. 



57 



ILLINOIS 



Can use matrices. Forms close 20th of pre- 
ceding month. Office, 20-28 West Jackson 
Boulevard. 

Advertising rates, 40 cts. a line ; full page, 
$150; % page, $77.50; % page, $40. Cover 
space 33%% extra. 

See advertisement on page 453. 



IRRIGATION AGE Monthly (10th). Irri- 
gation Drainage. Established 1885. D. H. 
Anderson, publisher. Subscription, $1 ; claimed 
average circulation for year 1914, 32,522 net; 
52 pages, 3 columns; length of columns, 6 7/8 
in.; width, 2% in. Can use matrices. Forms 
close 5th. Office, 30 N. Dearborn Street. 

Advertising rates, $5.25 an inch; full page, 
$100; % page, $55; % page, $30; % page, 
$18, with discount on 3, 6, 9 or 12 month 
contracts. 

ISRAELITE Every Saturday. Jewish. 
Family. Established 1854. Leo Wise & Co., 
publishers. Subscription, $2.50. Claimed aver- 
age circulation for year 1914, 25,700. b 
pages, 7 columns; length of columns, 22 in.; 
width, 2% in. Can use matrices. Office, 324 
Dearborn Street. 

Advertising rates, agate, 5 cts. a line, flat. 



ITALIA (L') Tri- Weekly, Tuesday, 
Thursday and Sunday. Italian-Independ- 
ent. Established 1886. Mrs. T. Durante, 
publisher. Subscription, $3.; circulation not 
given by publisher; 8 pages, 7 columns, 
length of columns, 20 in.; width, 2% In. 
Office, 54 West Harrison Street. 

Advertising rates, agate, 7% cts. a line, 
with discount on 1,000 lines or more. 
Reading notices, 25 cts. a count line. 



JACOBS & COMPANY See advertise- 
ment on pages 532, 533, 534, 535 and 536. 



JEWISH CALL Every morning except 
Saturday. Yiddish-Independent. Established 
1900. Jewish Call Publishing Association, 
publishers. Subscription $3. Claimed aver- 
age circulation for six months ending June, 
1915, 12,500 net. 4 to 6 pages, 7 columns; 
length of columns, 21 in., width, 2Ys in. Can 
use matrices. Office, 564 W. 12th St. 

Advertising rates, Agate, 5 ct. a line. 



JEWISH COURIER Every morning ex- 
cept Saturday. Yiddish. Established 1887. 
M. Ph. Ginzburg, publisher. Subscription, 
$3 ; sworn average circulation for six months 
prior to April 1, 1915, daily and Sunday, 
36,358* net paid; 8 to 16 pages, 7 columns; 
length of columns, 20 in.; width, 2tV in. Office, 
1214-18 South Halsted Street. 

Advertising rates, agate, daily, 5 cts.; one 
position 6 cts.; two positions, 7 cts. a line; 
twice a week for one year or 10,000 lines, 
5%; every other day or 20,000 lines, 10%; 
every day or 30,000 lines 15% discount. 
Sunday, 6 cts.; one position, 7 cts.; two posi 
tions, 8 cts. a line. 



JEWISH LABOR WORLD Every Friday. 
Yiddish Labor. Established 1908. Jewish 



ILLINOIS 



Socialist Publishing Assn., publishers. Sub- 
scription, $1 ; claimed average circulation for 
1914, 13,000. Can use matrices. Office, 1114 
Blue Island Avenue. 

Advertising rates, 5 cts. a line; on con- 
tract 3,000 lines or more within four months, 
3 cts. a line. 



JEWISH PRESS Every morning except 
Saturday, and JEWISH PROGRESS, every 
Friday. Yiddish. Non-political. Established 
1888. Abraham M. Liebling, publisher. Sub- 
scription, daily, $3; weekly, $1.50; circula- 
te not given by publisher; daily or weekly; 
8 to 16 pages, 7 columns; length of columns, 
21% in.; width. 2Ye in. Can use matrices. 
Office, 1129-31 South Center Ave. 

Advertising rates, 10 cts. a line; over 
1.000 lines, 8 cts.; 2,500 lines, 6 cts.; 5,000 
lines, 5 cts.; 10,000 lines, 4 cts. a line. 



JEWISH TIMES Every Wednesday. Yid- 
dish-Independent. Established 1912. Jehiel 
D. Liebling, editor and publisher. Subscrip- 
tion, $1. Circulation not given by pub- 
lisher; 8 pages, 5 columns, length of columns, 
15% in.; width, 2% in. Can use matrices. 
Office, 2117 West Taylor Street. 

Advertising rates, agate, 5 cts. a line, with 
discount on 500 lines or more. 



JOURNAL Every evening, except Sunday. 
Independent. Democratic. Established 1844. 
John C. Eastman, publisher. Subscription, 
daily, $3 ; sworn average circulation for twelve 
months prior to April 1915, 127,386* net 
paid; 14 to 24 pages, 7 columns; length of 
columns, 21% in.; width, 2% in. Can use 
matrices. Office, 15-21 South Market Street. 

Advertising rates, agate, 30 cts. a line; 
next reading, 35 cts.: full position, 40 cts. a 
line: 26 times, or 2,000 lines, within one 
vear, 24 cts. a line; 52 times, or 5,000 lines, 
22% cts.; 10,000 lines, 21 cts.; 104 times, 
or 15,000 lines, 20 cts; 156 times, or 25,000 
lines, 18 cts.; 312 times, or 40,000 lines, 
17% cts. a line. Double column advertise- 
ments must be 50 lines deep. Reading no- 
tices, $1 a line; first page, $1.50 a line; pub- 
lishers, schools and colleges, hotels and re- 
sorts, 15 cts. a line, flat. 



JOURNAL OF THE AMERICAN MEDICAL 
ASSOCIATION Every Saturday. Medical. 
Established 1883. American Medical Associa- 
tion, publishers. Subscription, $5; sworn de- 
tailed average circulation for year, 1914. 
59,752* net paid; 128 to 144 pages, 2 and 3 
columns; length of columns, 9% in.; width, 
2% and 3% in. Forms close 10 days in ad- 
vance. Office, 535 North Dearborn Street. 

Advertising rates, $5.50 an inch ; ^ page, 
$9; % page, $17.50; % page, $31; % page, 
$55; one page, $95, with discounts on 3, 6, 
13, 26 or 52 time contracts. Classified, 
$1.50 for 30 words, or less; 5 cts for each 
additional word. 



58 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



KATALIKAS Every evening except Sun- 
day. Lithuanian Catholic. Established 1898. 
Tananevirz Publishing Co., publishers. Sub- 
scription, $5. ; circulation not given by pub- 
lisher, 8 pages, 7 columns; length of columns 
20 in., width, 2Ve in. Can use matrices. Office, 
3249 So. Morgan Street. 

Advertising rates, agate, 5 cts. a line; 2,000 
lines within one year, 4 cts.; 5,000 lines, ZYi 
cts.; 10,000 lines, 3 cts.; 15,000 lines, 2% 
cts.; 20,000 lines, 2 cts.; 25,000 lines, 1% 
cts. a line. Preferred positions, 10% extra. 
Reading notices, 20 cts. a line; 15 lines, 15 
cts.; 50 lines, 12 cts.; 150 lines or more, 
10 cts. a line. Translations made if desired. 



KATHOLISCHES WOCHENBLATT Every 
Wednesday. German. Catholic. Established 
1859. F. X. Brandecker, publisher. Sub- 
scription, $2. Claimed circulation for 1914, 
5,300; 8 pages, 7 columns; length of col- 
umns, 20 in.; width, 2% in. Can use mat- 
rices. Office, 1948 Sedgwick Street. 

Advertising rates, agate, 4 cts. a line; 
business notices, 15 cts.; classified advertise- 
ments, 75 cts. per inch; 1 inch, one 
year, $20. 



KATOLICHE SLOVENSKE NOVLNY 
Every Wednesday, LUDO.VY DENNIK. Every 
evening. Catholic. Established 1911. Ludovy 
Dennik Pub. Association (Inc.), publishers. 
Subscription daily, $4; weekly, $3; circula- 
tion not given by publisher; 8 pages, 7 col- 
umns; length of columns, 21 in.; width, 2% 
in. 

Advertising rates, 35 cts. an inch, with 
discounts on 1 or 2 weeks, 1, 3, 6 or 12 
month contracts. 



KATOLIK Every Tuesday and Friday. 
Bohemian-Catholic. Established 1893. Sub- 
scription, $2; sworn average circulation for 
year ending May 15, 1915, 9,644* net; S to 
10 pages, 7 columns; length of columns, 21^ 
in.; width, 2% in. Office, 1637 Allport Street. 

Advertising rates, agate, 3 cts. a line, flat. 
Reading notices, 10 cts. a count lines. 



KELLOGG AND WESTERN LISTS 
See advertisement on page 447. 



LEDGER Pee Chicago, Ledger; Also 
See advertisement on page 448. 



LIETUVA Every Friday. Lithuanian. In- 
dependent. Established 1892. Lietuva Pub 
lishing Co. (Inc.), publishers. Subscription. 
$2; claimed average circulation for 1914, 
12,000; 8 pages, 7 columns; length of col- 
umns, 22 in.; width, 2Y\ in. Office, 3252 
South Halsted Street. 

Advertising rates upon application. 



LIVE STOCK JOURNAL Monthly. Live 
Stock. Established 1868. T. Butterworth, 
editor and publisher. Subscription, $1. 
Claimed average circulation for year 1914, 



ILLINOIS 



25,000; 20 pages, 4 columns; length of col- 
umns, 13 in.; width, 2% in. Office, Hyde 
Park, 55th Street and Lake Ave. Also dated 
at Santa Cruz, California. 

Advertising rates, agate, 15 cts. a line. 



LIVE STOCK REPORT Every Friday. 
Live Stock and Agricultural. Established 
1891. Clay, Robinson & Co., publishers. 
Claimed average circulation for 1914, exceed- 
ing 50,000; 12 pages, 4 columns; length of 
columns, 12 in.; width, 2 Ya in. Office, Union 
Stock Yards. 

Advertising rates, agate, 20 cts. a line. 



LIVE STOCK WORLD Every day except 
Sunday. Thursday issue being published as 
a WEEKLY. Live Stock and Agricultural. 
Established 1901. A. C. Halliwell, manager. 
Subscription, $3 ; detailed average circula- 
tion for year 1914, daily, 50,976*; weekly, 
60,535*; 4 to 8 pages, 7 columns; length of 
columns, 21 Y* in.; width, 2% in. Can use 
matrices. Office, Union Stock Yards. 

Advertising rates, agate, daily 8 cts. ; weekly, 
10 cts. a line; 1,000 lines, within one year, 
7 or 9 cts.; 2,500 lines, 6 or 8 cts.; 3,500 lines, 
5% or 7 cts.; 5,000 lines, 5 or 6 cts. a line. 
Reading notices daily or weekly (minion), 25 
cts.; five insertions, 20 cts.; ten insertions, 15 
cts.; twenty insertions, 10 cts. a count line. 
Classified, 7 cts. a line. 



LIVING CHURCH Every Saturday. Epis- 
copal. Established 1878. Young Churchman 
Co., publishers. Subscription, $2.50. Claimed 
average circulation for first six months 1915, 
11,473; 32 pages, 3 columns; length of 
columns, 11% in.; width, 2% in. Forms 
close Monday preceding. Office, 19 South 
LaSalle Street. 

Advertising rates, agate, 20 cts. a line; 
1,000 lines, or 26 times, 15 cts. a line; 2,000 
lines, or 52 times, 12 cts. a line; publishers 
and schools, 15 cts. a line, unless entitled to 
lower rate on yearly contract. 



LUDOVY DENNIK See Katholiche Slo- 
venske Noviny. 



McKINNEY SP'L AGENCY See adver- 
tisement on page 504. 



MAIL ORDER JOURNAL Monthly (1st). 
Trade advertising. Established 1897. Mail 
Order Journal Co., publishers. Subscription, 
$1; circulation not given by publisher; 48 to 
80 pages, 2 columns; length of columns, 6% 
in. Forms close 25th of month preceding. 
Office, Schiller Building. 

Advertising rates, agate, 35 cts. a line; 
full page, $50 ; Vz or Yi page pro rata. Clas- 
sified, 2 cts. a word. 

MASONIC CHRONICLER Every Satur- 
day. Masonic. Established 1898. The Ma- 
sonic Chronicler Publishing Co., publishers. 
Subscription, $1.50; claimed average circula- 



NELSON CHESMAN & CO.'S RATE BOOK. 



59 



ILLINOIS 



tion for year 1914, 25,700; 16 to 20 pages, 5 
columns; length of columns, 16 in.; width, 
2% in. Can use matrices. Office, 431 South 
Dearborn Street. 

Advertising rates, $1.50 an inch, with dis- 
counts on time space contracts. Readers, 15 
cts. a line. 



MASONIC VOICE REVIEW Monthly. 
Masonic. Established 1845. Wm. H. Gray, 
publisher. Subscription, $1.50; circulation 
not given by publisher; 32 pages, 2 columns; 
length of columns, lYi in.; width, 2*4 in. 
Forms close 15th preceding month. Office, 
265 LaSalle Street. 

Advertising rates, $2.25 an inch; 2 in., $4; 
Vi page, $7.50; Yz page, $14; one page, $25. 
Reading notices, brevier, 25 cts. a line. 



MATHEWS (JULIUS) LIST See Boston 
Mass., also. 

See advertisement on page 521. 



MEDICAL RECORDER Monthly (15th). 
Medical. Established 1890. Medical Recorder 
Publishing Co., publishers. Subscription, $2; 
claimed average circulation for 1914, 5,900; 
144 pages, 2 columns; length of column, 8 
in.; width 2% in. Forms close 5th preced- 
ing month. Can use matrices. Office, Pull- 
man Building. 

Advertising rates, $20 a page; V2 page, 
$12.50; V4, page, $8; V s page, $5. 



MEDICAL STANDARD Monthlv, Medi- 
cal. Established 1887. G. P. Engelhard & 
Co., publishers. Subscription, $1. Claimed 
average circulation for first six months 1915. 
9,825; 100 pages, 2 columns; length of col- 
umns, 9 in.; width, 3 in. Can use matrices. 
Office, 536 South Clark Street. 

Advertising rates, 1 inch, one time, $4; 
three months, $10; six months. $18; one 
year, $30; Vs page, one time, $8; Y* page, 
$14; Y2 page, $25; one page, $40. 



MEN'S WEAR See New York City. 



MERCHANTS RECORD AND SHOW 
WINDOW Monthly. Advertising. Estab- 
lished 1897. The Merchants Record Co., pub- 
lishers. Subscription, $2. Claimed average 
circulation for year ending June, 1915, 8,842: 
80 pages, 2 coiumns; length of columns, 9 3 A 
in.; width, 3% in. Forms close 20th preced- 
ing month. Office, 431 South Dearborn Street 

Advertising rates, iV page, one time, $10; 
% page, $15; Yi page, $20; y 2 page, $35; 
one page, $60. Discount on three months 
or longer. 



MILK NEWS Monthly (1st). Milk In- 
dustry. Established 1892. Milk Producers 
Assn., publisher. Subscription, 50 cts. ; 
claimed average circulation for year 1914. 



ILLINOIS 



10,000; 8 pages, 4 columns; length of col- 
umns, 14 in.; width, 2% in. Can use mat- 
rices. Forms close 25th of preceding month. 
Office, 29 South LaSalle Street. 

Advertising rates, $1. an in.; full page, 
$50; V 2 or 14 page, pro rata. Classified, 3 cts. 
per word. 



MILLINER Monthly. Trade. The Mil- 
liner Co., publishers. Subscription, $3: 
Claimed average circulation for year 1914, 
8,000; 30 pages, 2 columns; length of col- 
umns, lO 1 /^ in.; width, 3% in. Office, corner 
Quincy and Market Streets. 

Advertising rates on application. 



MILWAUKEE RY. SYSTEM EMPLOYES' 
MAGAZINE Monthly (1st). Chicago, Mil- 
waukee and St. Paul Ry. System Employes. 
Established 1913. Chicago, Milwaukee and 
St. Paul R. R. Co., publishers. Subscription, 
$1; (Free to employes). Detailed average cir- 
culation for year 1914, 45,047*; 68 to 100 
pages, 2 columns, length of columns, 8 in.; 
width, 2Yz in. Can use matrices. Forms 
close 25th of month preceding. Office, Railway 
Exchange Building. 

Advertising rates, full page, $75; 6 months, 
$65; full vear, $60; Y 2 page, $40; $35 or 
$32.50; V* page, $25; $22.50 or $20 each 
insertion. 



MINING AND ENGINEERING WORLD 
Every Saturday. Mining and Engineering. Es- 
tablished 1894. Mining World Co., publish- 
ers. Subscription, $3 ; claimed average circu- 
lation for 1914, 7,400; 124 pages, 3 columns; 
length of columns, 10 in.; width, 2*4 in. 
Office, Monadnock Building. 

Advertising rates, $40 a page an annual 
contract. 



MISSION STUDIES Monthly. Missions. 
Established 1883. Woman's Board of Mis- 
sions of the Interior, publishers. Subscrip- 
tion, 50 cts. Claimed average circulation for 
year 1914, 4,817; 32 pages, 2 columns; 
length of columns, 8 in. width 2% in. Office, 
1315-19 South LaSalle Street. 

Advertising rates, $1 an inch; three months 
or longer, 75 cts. an inch; full page, $10; out- 
side page, $18. 



MISSION WANNEN Every Tuesday. 
Swedish. Undenominational. Established 1874. 
Mission Publishing Co., publishers. Subscrip- 
tion, $1.50. Sworn average circulation for 
year 1914, 18,496* net; 8 pages, 7 columns; 
length of columns, 21% in.; width, 2Y in. 
Office, 361 West Oak Street. 

Advertising rates $1 an inch. 



MODERN GROCER Every Saturday. 
Trade. Established 1897. The Modern Grocer 



'T^HE difference between Advert sing and Publicity is the 
* difference between a straight line and a devious detour. 



60 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



Publishing Co., publishers. Subscription, $2; 
claimed average circulation for 1914, 4,500, 
28 pages, 3 columns; length of columns, 11% 
in.; width, 2% in. Can use matrices. Forms 
close Wednesday. Office, 215 South Market 
Street- 
Advertising rates, $2 an inch; Vs page, one 
time, $10; % page, $15; % page, $27.50; 
one page $50. Discount, on 3 or more inser- 
tions. 



MOTOGRAPHY Every Thursday. Motion 
Picture Trade. Established 1909. Electricity 
Magazine Corporation, publishers. Subscrip- 
tion, $3; claimed average circulation for 1914, 
18,800; 64 pages and cover, 2 columns; length 
of columns, 9% in.; width, 3% in. 

Advertising rates, iV page (minimum 
space). $7; % page, $11; Vi page, $20; % 
page, $35; one page, $60; back cover, $75. 
Classified, 5 cts. a word. 



MOTOR AGE Every Thursday. The Class 
Journal Co.. publishers. Subscription. $3 : 
sworn detailed average circulation for first 
nine months 1914, 23,198* net; 120 pages 
to 300 pages, 2 columns; length of columns, 
10 in.; width, 3% in. Office, 910 South 
Michigan Avenue. 

Advertising rates, full page, $100; % page, 
$56.50: % page, $31.50; % page, $18.50, 
with discounts on 13, 26 or 52 insertions. 



MOVIE PICTORIAL Monthly (1st). Il- 
lustrated moving picture stories. Photoplay- 
wrights Ass'ji of America, publishers. Sub- 
scription, $1 ; circulation not given by pub- 
lisher; 28 pages, 3 columns, length of col- 
umns, 12^4 in.; width, 2% in. Cannot 
use matrices. Office, 8 S. Dearborn Street. 

Advertising rates, 25 .cts. a line. 



MOVIMENTO Every Saturday. Italian-In- 
dependent. Established 1912. Dr. P. Parisi, 
publisher. Subscription, $2.; sworn average 
circulation for six months prior to April 1, 
1915, 14,756* net; 8 pages, 7 columns; 
length of columns, 20% in.; width, 2% in. 
Cannot use matrices. Office, 2420-22 Went- 
worth Ave. 

Advertising rates, agate, 3 cts., flat, a line. 



MUSICAL LEADER Every Thursday. 
Musical and Literary. Established 1895. 
Musical Leader Publishing Co., publishers. 
Subscription, $2.50; circulation not given 
by publisher; 28 to 42 pages, 3 columns; 
length of columns, 13% in.; width, 2% in. 
Office, McCormick Building. 

Advertising rates, $5 an inch; one month, 
$18; three months, $42; six months, $72; 
one year, $120. 



NARODNY SLOVENSKY DENNIK Every 
morning including SUNDAY. Slovak-Inde- 
pendent. Established 1913. Slovak Pub- 
lisping Co. (Inc.), publishers. Subscrip- 
tion, $4.50. Sworn average circulation for six 



ILLINOIS 



months prior to April 1915, 8,500*; guar- 
anteed from, May 15, 1915, 14,200* net; 8 
pages, 7 columns; length of columns, 20 in.; 
width, 2% in. Can not use matrices. Office, 
1072 Milwaukee Ave. 

Advertising rates, agate, 4 cts. a line; 5,000 
lines within one year, 3 cts.; 10,000 lines, 2% 
cts. a line. Preferred position, 25% extra. 
Reading matter, 12 cts. a line; 1,000 lines 
within one year, 10 cts.; 5,000 lines, 8 cts. 
a line. Classified, lc. per word. 



XAROD POLSKI Every Wednesday. 
Polish-Democratic. Established 1897. Tlie 
Narod Pols'ri Publishing Co., publishers. 
Claimed average circulation for year 1914. 
52,000; 8 to 16 pages, 7 columns; length of 
columns, 22 in.; width, 2 V 6 in. Office, 984-6 
Milwaukee Ave. 

Advertising rates, agate, 6 cts. a line; 1,000 
lines within one year, 5% cts.; 5,000 lines or 
more 5 cts. a line. Reading notices, 12 cts. a 
line. Classified, 5 cts. a line. 



NATIONAL BUILDER Monthly (1st). 
Architecture and Building. Established 1885. 
Porter, Hodgson Co., publishers. Subscrip- 
tion, $1.50; claimed average circulation for 
year 1914, 25,000; 196 pages, 2 columns; 
length of columns, 8 in.; width 2% In. 
Forms close 12th of preceding month. 
Office, 537 Dearborn Street. 

Advertising rates, % page, $15; Va page, 
$26; % page, $47; one page, $90. Discount 
on yearly contracts. 



NATIONAL CLEANER AND DYER 
Monthly (15th). Cleaning and Dyeing. Es- 
tablished 1910. Dowst Bros. Co.. publishers. 
Subscription, $2. Guaranteed average circula- 
tion for year 1915-16, 6,000; 64 to 84 pages, 
2 columns; length of columns, 10% in.; width, 
4 in. Forms close 5th. Office, 120-24 Ann 
Street. 

Advertising rates, $7 an inch, full page, 
$40; % page, $24; % page, $15; % page, 
$10 with discounts of 5. 10 or 15% on con- 
tracts for 3, 6 or 12 months. 



NATIONAL ENGINEER Monthly. Engi- 
neering. Established 1887. Subscription, $1. 
Sworn average circulation for three months 
ending September 1914, 21,073* net; 180 
pages, 3 columns; length of columns. 10 in.; 
width, 2% in. Office, 323-417 So. Dearborn 
Street. 

Advertising rates, % page, $23 ; % page, 
$37; % page, $60; one page. $90. 



NATIONAL HARNESS REVIEW Month- 
ly. Trade. Established 1879. Jefferson Jack- 
son, publisher. Subscription, $1; claimed 
average circulation, for year 1914, 5,000; 58 
to 122 pages; length of columns, 10% in.; 
width. 2% in. Forms close 10th preceding 
month. Office, 1052 Buena Ave. 

Advertising rates, $2 an inch. Reading 
notices, 30 cts. per line. Classified, 2 cts. per 
word. 



NELSON CHESMAN & CO.'S RATE BOOK. 



61 



ILLINOIS 



NATIONAL HOTEL REPORTER Daily 
except Sunday. Hotel interests. Established 
1871. T. W. Price publisher. Subscription 
|5; circulation not given by publisher; 8 
pages, 6 columns; length of columns. 19 in ; 
width, 2*4, in. Office, Auditorium Tower. 

Advertising rates $7.50 an inch with dis- 
count for time and space. 



NATIONAL HUMANE JOURNAL Month- 
ly. Humane. Established 1870. Humane 
Journal Publishing Co., publishers. Subscrip- 
tion, $1 ; claimed average circulation for year 
1914, 11,210; 16 pages, 3 columns; length of 
columns, 7 in.; width, 2% in. Can use mat- 
rices. Office, 513 Cambridge Bldg. 

Advertising rates, $2.00 an inch first inser 
tion; $1.00 each subsequent insertion. 



NATIONAL JEWELER AND OPTICIAN 
Monthly. Jewelry. Established 1906. G. P 
Engelhard & Co.. publishers. Subscription 
$1 ; sworn detailed average circulation for 
year ending April 1915, 10,595* net; 100 to 
150 pages, 2 columns; length of columns, 10 
in.; width, 3% in. Can use matrices. Office, 
536 South Clark Street. 

Advertising rates, $4 an inch ; full page, 
$50; Vz page, $28; M page, $15; % page, $8. 



NATIONAL LAUNDRY JOURNAL Semi 
Monthly. Trade. Established 1878. Dowst 
Bros. Co., publishers. Subscription, $2. 
Claimed average circulation for year 1914, 
6,000; 100 pages, 2 columns; length of 
columns, 11 in.; width, 4 in. Forms close 
1st and 15th of each month. Office, 120-124 
Ann Street. 

Advertising rates on application. 



NATIONAL STOCKMAN AND FARMER- 
See Pittsburg, Pa. 



NEWS Every evening except Sunday. In 
dependent. Established 1876. Victor F. Law 
son, publisher. Subscription, $4. Sworn de- 
tailed average circulation for year 1914, 385,- 
857* net; 18 to 30 pages, 8 columns; length of 
columns, 21% in.; width, 2% in. Can use 
matrices. Office, 15 North Fifth Avenue. 

Advertising rates, agate, 40 cts. a line; 
one time a week three months, e. o. d. for one 
month, or 2,500 lines, 39 cts. a line; daily 
one month, 2 times a week 3 months, one 
time a week 6 months, or 5,000 lines, 38 
cts.; e. o. d. three months 2 t. a. w. six 
months, 1 t. a. w. for one year, or 10,000 
lines, 37 cts. a line; daily three months, e. 
o. d. six months, 2 t. a. w. for one year, or 
15,000 lines, 36 cts. a line; daily six 
months, e. o. d. for one year, or 20,000 lines 
35 cts. a line; _ daily one year : or 25,000 
lines, 34 cts. a line. Special notices, 40 cts. 
a line; business mention 50 cts.; business 
topics, 80 cts. Reading notices, $2 a line 
Classified, 25 cts. a line. Cuts must be on 
flat metal base. Double column advertisements 
must be at least 50 lines deep. 



ILLINOIS 



NEW WORLD Everv Friday. Catholic. 
Established 1892. The Catholic Press Co.. 
publishers. Subscription, $2. Claimed aver- 
age circulation for year 1914, 24,750; 
pages, 7 columns; length of columns, 21% 
in.; width, 2*4 in. Can use matrices. Office, 
McCormick Bldg.. 

Advertising rates, agate, 15 cts. a line. Read- 
ing notices, 40 cts. a line. 



NORTHWESTERN CHRISTIAN ADVO- 
CATE Every Wednesday. Methodist Episco- 
pal. Established 1852. Methodist Book Con 
cern, publishers. Subscription, $1. Claimed 
average circulation for year 1914, exceeding 
50,000; 32 pages. 3 columns; length of col- 
umns, 1 1 \i in.: width, 2% in. Can use mat- 
rices. Forms close 10 days in advance. 
Office, 1020 Wabash Avenue." 

Advertising rates, agate, 25 cts. a line. 
Classified, 3 cts. per word. Combination rate 
including New York Christian Advocate, Cin- 
cinnati Western Christian Advocate, Chicago 
Northwestern Advocate, Kansas City Central 
Christian Advocate, Portland Pacific Chris- 
tian Advocate, San Francisco, California, 
Christian Advocate, and Chicago Epworth 
Herald, a total circulation of 300,000, $1.25 
a line. 



NOVELTY NEWS Monthly. Bargain Goods 
Mail Order. Established 1905. Henry S. 
Bunting, publisher. Subscription, $2. Claimed 
average circulation for six months ending 
March, 10,358; 130 pages, 3 columns, length 
of columns, 10 in.; width, 2% in. Can use ma- 
trices. Office, Nine South Clinton Street. 

Advertising rates, upon application. 



NYA WECKO-POSTEN Everv Tuesday. 
Swedish. Baptist. Established 1878. E Win- 
gren Publishing Co., publishers. Subscription. 
$1.50. Claimed average circulation for year 
1914, 11,381; 8 pages, 7 columns; length of 
columns, 21 in.; width, 2% in. Can use 
matrices. Office, 1142 Wells Street. 

Advertising rates, agate, 5% cts. a line. 
Keading notices, 10 cts. per agate line. 

Sec advertisement on page 470. 



OFFICE APPLIANCES Monthly. Trade. 
Office Equipment. Established 1904. Office 
Appliance Co. publishers. Subscription. 
$1.50. Claimed circulation for year 1914, 
6,250. 144 pages, 2 columns; width of col- 
umns, 3Vs in. Can not use matrices. Office, 
Plymouth Building. 

Advertising rates, full page, $66; % , V2 
page or less space pro rata; 5, 10 or 15% 
discount on three, six or twelve consecutive 
insertions. 



OFFICE OUTFITTER Monthly (1st). 
Office equipment. Established 1907. The Office 
Outfitter Co., publishers. Subscription, $1. 
Claimed average circulation for year 1914, 
5.404; 80 paires and cover. 3 columns; lengt!) 
of columns, 10 in.; width, 2 Vz in. Forms close 
28th of month preceding. Office, 445 Plymouth 
Court. 



62 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



ILLINOIS 



Advertising rates, $2 an inch, with discounts 
of 5, 10 or 15% on 3, 6 or 12 month con- 
tracts. 



OPERATIVE MILLER Monthly (1st). 
Flour, feed and cereal mill opperation. Estab- 
lished 1896. Operative Miller Press, pub- 
lishers. Subscription, $1; claimed average cir- 
culation for year 1914, 6,800; 72 to 80 pages. 
3 columns; length of columns, 11% in.; width. 
2 V 2 in. Can use matrices. Forms close 20th 
of preceding month. Office, 721 South Wood 
Street. 

Advertising rates, full page, $100; y 2 
page $65; y 3 page $50; 14 page $35; >/ s 
page $20; iV page $15; with discounts on 3. 
6, or 12 month contracts. 

ORANGE JUDD FARMER Central West 
ern edition of the ORANGE JUDD FARM 
WEEKLIES. Every Saturday. Agricultural. 
Established 1888. Orange Judd Co., publishers. 
Subscription, $1 ; sworn average circulation 
for year 1914, 119,943* net; 16 to 48 pages, 4 
columns; length of columns, 13 11/14 in.: 
width, 2% in. Forms close Tuesday preced 
ing week. Office, Michigan Boulevard Build 
ing. 

Advertising rates, agate, 50 cts. a line. Pre- 
ferred position 15 and 25% extra. Reading 
matter type, full position, display column, 50 
per cent additional. Reading notices, minion, 
under head of "Business notices," or at end 
of columns of reading $1 per count line. Classi- 
fied, 6 cts. a word. For combination rate with 
American Agriculturist, New York City, New 
England Homestead, Springfield, Mass., South- 
ern Farming, Atlanta, Ga., and Northwest 
Farmstead, Minneapolis, Minn; also for the 
National. Farm Power combination, see 
American Agriculturist, New York City. 



PACKER (The^ See Kansas City, Mo. 



OUTERS' BOOK Monthlv. Sporting. Es- 
tablishedo 1901. The Outers' Book Co., pub- 
lishers. Subscription, $1.50. Claimed aver- 
age circulation for year 1914, 41,000; 112 
pages, 2 columns; length of columns 8 in.-, 
width, 2% in. Forms close 10th preceding 
month. Office 9 So. Clinton St. 

Advertising rates, agate, 35 cts. a line; full 
page, $72; %, % and V2 pages, pro rata. Dis- 
count. 5 and 10% on 6 and 12 months, re- 
spectively; 3 pages or more, within one year, 
10% discount. 



PAINT-DEALERS MAGAZINE Monthly 
(15th.) Paint-Trade. Established 1911. 
Beaton & Rehn, publishers. Subscription, 
50 cts. Sworn detailed average circulation 
for last three months 1914, 4,967*. 30 
pages, 2 columns; length of columns 10 in., 
width, 3% in. Can use matrices. Forms 
close 10th. Office, 343 So. Dearborn Street. 

Advertising rates, $2.50 an inch, with dis- 
count of 5% for 12 insertions. 



1912. Photoplay Publishing Co., publishers; 
subscription $1.50 guaranteed average circu- 
lation for year 1915-16, 200,000; 170 or more 
pages, 2 columns, length of columns, 8% in.; 
with, 2% in. Cannot use matrices. Forms 
close 14th of second month preceding. Office, 
350 N. Clark Street. 

Advertising rates, agate, 75 cts. a line; full 
page, (224 lines), $150; %, % andy 8 pages, 
pro rata. Classified, 10 cts., per word. 



PIANO MAGAZINE AND MUSIC INDUS- 
TRY Monthly (20th). Musical. Estab- 
lished 1906. N. Y. Music Industry Corpora- 
tion, publishers. Subscription, $1.50; claimed 
average circulation for year 1914, 34,580; 100 
pages, 2 columns; length of columns, 8 in.; 
width, 2% in. Forms close 10th of preced- 
ing month. Office 707 Transportation Bldg. 

Advertising rates, agate, $4 an inch ; % 
page, $8; % page, $15; % page, $30; 1 page. 
$60. Discounts, 5, 10 and 20% on 3, 6 and 
12 insertions. 



PLATFORM Monthlv (1st), Lyceum and 
Chautauqua. Established 1910. Fred High, 
Editor and Publisher. Subscription, 50 cts. ; 
circulation- not given by publisher; 16 to 20 
pages, 4 columns, length of columns, 11% 
in.; width, 2% in. Can use matrices. Forms 
close 20th of month preceding. Office, Stein- 
way Hall, 64 E. Van Buren St. 

Advertising rates, $1.25 an inch; full page, 
$30; y 2 page, $20; % page, $15; % page, 
$12; V s page, $5; ^ page, $3. 



POPULAR MECHANICS MAGAZINE 
Monthly (20th). Mechanical. Established 
1902. Popular Mechanics Co., publishers. 
Subscription $1.50; guaranteed average cir- 
culation for year 1915, 350,000*; 260 pages, 
2 columns; length of columns, 8 in.; width, 
2% in. Forms close 5th of preceding month. 
Office, 6 N. Michigan Ave. 

Advertising rates, agate, $2.20 a line; three 
months, $2; six months, $1.90: one year, 
$1.75 a line, per time; one inch, one time, 
$30; Vs page, $60; % page, $110; V2 page, 
$205; one page, $400, with discounts on 3, 
6 and 12 month contracts. Stipulated posi- 
tion, 10% additional. Classified (minimum 
10 words), 15 cts. a word. flat. 



PHOTOPLAY MAGAZINE. Monthly 
(14th). Motion pictures interests. Established 



POST Every evening except Sunday. In- 
dependent. Established 1890. J. C. Shaffer, 
publisher. Subscription, $3; sworn average 
circulation for twelve months prior to April 
1, 1915, 64,052* net paid; 12 to 24 pages, 7 
columns; length of columns, 21% in.; width, 
2Vi in. Can use matrices. Office, 12 South 
Market Street. 

Advertising rates, agate, 30 cts. a line; 
2,500 lines, within one year, 25 cts.; 4,000 
lines, 20 cts; 5,000 lines, 18 cts.; 7,500 
lines, 15 cts.; 10,000 lines, or more 12 cts. a 
line. Consecutive insertions, 26 times. 25 cts. 
a line; 52 times, 20 cts.; 104 times, 18 cts.; 
156 times, 15 cts.; 312 times. 12 cents a 
line. Preferred position, 15 and 25% extra. 



NELSON CHESMAN & CO.'S RATE BOOK. 



63 



ILLINOIS 



Double column advertisements must not be 
less than 50 lines deep. Classified, 10 cts. 
a line. Reading notices, $1 per count line; 
publishers announcements, 17 cts. a line. 
Schools, colleges, hotels and resorts, dis- 
played, under proper classification, 15 cts. 
a line. 

See advertisement on page 455. 



POWER WAGON Monthly. Commercial. 
Motor Vehicles. Established 1904. Power 
Wagon Publishing Co., publishers. Subscrip- 
tion, $3 ; claimed average circulation for year 
1914, 8,000; 150 pages, 2 columns; length 
of columns, lO'/fe in.; width, 3 l / 2 in. Office, 
McCormick Building. 

Advertising rates, Vi page, one time, $25; 
Vz page, $45; one page, $75; 2 pages, $135. 



PRACTICAL ENGINEER Semi-monthly. 
(1st and 15th). Mechanical. Established 
1896. Technical Publishing Co., publishers. 
Subscription, $1. Claimed average circula- 
tion for 1914, 23,021; net; 116 pages, 2 
columns; length of columns, 10 % in.; width, 
3% in. Forms close 15 days prior to date 
of issue. Office, 537 South Dearborn Street 

Advertising rates, V% page, one time, $16; 
Vt. page, $26; V 2 page, $45; one page, $78. 



PRAIRIE FARMER Everv other Satur- 
day. Agricultural. Established 1841. B. D. 
Butler, publisher. Subscription, 50 cts. 
Claimed detailed average circulation for year 
1914, 99,731 net; 21 to CO nages, 4 "col- 
umns; length of columns, 13% in.; width, 
2*4 in. Forms close 5th and 20th preceding 
date of issue. Office, Rand-McNally Build- 
ing. 

Advertising rates, agate, 50 cts. a line; 
Preferred position. 20% extra. Reading 
notices, $2 a count line. Classified, 6 cts 
per word. 



PRODUCE NEWS. See New York City. 



PUBLIC Every Friday. Fundamental De- 
mocracy. Established 1898. Stanley Bowmar, 
publisher. Subscription, $1 ; claimed average 
circulation for 1914, 20,000; 24 pages, 2 
columns; length of columns, 8% in.; width, 
3 in. Can use matrices. Forms close 10 days 
in advance. Office, Ellsworth Building. 

Advertising rates, 12 cts. a line, flat; back 
cover, $35. 

PUBLIC LIBRARIES Monthly (1st, ex- 
cept August and September). Literary and 
Library interests. Established 1896. Library 
Bureau, publishers. Subscription, $2 ; circu- 
lation not given by publishers; 60 pages, 2 
columns; length of columns, 7% in.; width, 
2 V& in. Can use matrices. Forms close 20th 
of month preceding. Office, 6 North Michigan 
Avenue. 

Advertising rates, full page, $32; V2, M 
or % pages, pro rata, with discount of 10 
and 15% on 5 or 10 insertions. 



ILLINOIS 



PUBLIC SERVICE Monthly. Public Utili- 
ties. Established 1906. H. J. Gonden, pub- 
lisher. Subscription, $2; claimed average 
circulation for year 1914, 21,500; 72 pages, 
2 columns; length of columns, 10 in.; width, 
3% in. Can use matrices. Office, Peoples 
Gas Building. 

Advertising rates, -^ page (minimum 
space), $3.75; Vs page, $6; Vt page, $12; 
% page, $20; one page, $35. Discount on 3 
or more insertions. 



RACING FORM Every morning except 
Monday, including SUNDAY. Racing. Estab- 
lished 1894. Daily Racing Forms, Publishing 
Co., publishers. Subscription, $17; sworn 
average circulation for six months prior to 
April, 1914, 12,477* net paid; 4 to 8 pages, 4 
columns; length of columns, 16% in.; width, 
2% in. Can not use matrices. Office, 441 
Plymouth Court. 

Advertising rates, commercial, $2 an inch; 
turf advertisements, $4 an inch. 



RAILWAY REVIEW Every Saturday. 
Railroad. Established 1868. Railway 

Review, publishers. Subscription, $4 ; claimed 
average circulation for year 1914, 8,516; 52 
pages, 2 columns; length of columns, 10 jV in.; 
width, 3 9/16 in. Office, Ellsworth Building. 

Advertising rates on application. 



RAND-McNALLY BANKERS MONTHLY 

Monthly. Banking. Established 1883. 
Rand, McNally & Co., publishers. Subscrip- 
tion. $2; claimed average circulation for 
1914, 6,000; 95 pages, 2 columns; length 
of columns, 7% in.; width. 2% in. Cannot 
use matrices. Forms close 15th. Office, 
Rand-McNally Building. 

Advertising rates, two in. (minimum), 
$13.35; M page. $20; V 2 page, $30; full 
page, $50, with discounts on 6 or 12 month 
contracts. 



REAL ESTATE NEWS Monthly (1st). 
Real Estate. Established 1906. Real Estate 
News Company, publishers. Subscription, $2 ; 
claimed average circulation for year 1914, 
16,750; 16 pages, 3 columns; length of col- 
umns, 11 ^ in.; width, 2% in. Can use mat- 
rices. Forms close 20th of month preceding. 
Office, 55 North Clark St. 

Advertising rates, full page, $100; V2, V4. 
or Vs pro rata. 

See advertisement on page 452. 



RED BOOK MAGAZINE Monthly (23rd of 
preceding month). Fiction. Established 1903. 
The Red Book Corporation, publishers. Sub- 
scription, $1.50; circulation not given by 
publishers; 208 pages, 2 columns; length of 
columns. 8 in.: width, 2% in. Forms close 5th 
preceding month. Office, North American Build, 
ing. 

Advertising rales, agate, $1.50 a line; full 
page, $300; %, V\ and ' L . pages, pro rata; 
lacing- contents, 2d and 3d covers, facing 



64 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



title page of Art section, or facing last page 
of reading, $375; lack cover page, $1,500. 
Classified (minimum 4 lines), $1.50 a line. 
Combination rate with Blue Book Magazine 
and Green Book Magazine, $150.00 a page 
additional; V 2 , Vi and Vs page, pro rata. 



REFORM ADVOCATE Every Saturday. 
Jewish. Established 1890. Bloch & Newman, 
publishers. Subscription, $2; claimed average 
circulation for year 1914, 22,540; 32 pages, 3 
columns; length of columns, 11 in.; width, 
2% in. Office, 7 South Dearborn Street. 

Advertising rates, agate, 12 cts. a line; 
1,000 lines, 10 cts.; 2,000 lines, 9 cts.; 3,000 
lines. 8 cts.; 5,000 lines, 7 cts.; 10.000 lines, 
6 cts. a line. Reading notices, 25 cts. per 
count line, 1,000 lines and over 20 cts. a line 



RETAIL COALMAN Monthly. Trade. Es- 
tablished 1900. The Retail Coalman, Inc., 
publishers. Subscription, $1; circulation 
not given by publisher; 100 pages, 2 col- 
umns; length of columns, 9% in.; width, 
ZVi in. Forms close 25th preceding month. 
Can use matrices. Office, Monadnock Build- 
ing. 

Advertising rates, Vs page, $6; M page, 
$11: V 2 page, $20; one page, $40. Discount. 
5, 10 and 20% on 3, 6 and 12 months 
respectively. 



RETAILERS' JOURNAL Monthly (1st). 
Grocery Trade. Established 1897. Retailers' 
Journal (Inc.), publishers. Subscription, $1. 
Claimed average circulation for year ending 
June, 1915, 8,000; 966 pages, 2 columns; 
length of columns, 8% in.; width, 3% in. 
Forms close 25th preceding month. Can 
use matrices. Office, 36 LaSalle Street. 

Advertising rates. $5 an inch; full page, 
$75; % and V 2 pages, pro rata. 



REVYEN Every Saturday. Danish-Nor- 
wegian Socialist. Established 1894. Christian 
Botker, Publisher. Subscription $1, claimed 
average circulation for year 1914, 5,100; 6 
pages, 7 columns, length of columns, 19% in.; 
width, 2% in. Can use matrices. Office 2639 
W. North Ave. 

Advertising rates, 35 cts. an inch, with re- 
bate of 10, 15, 20, 35 or 40% on 2 insertions, 
one month, three months, 6 months or one 
year respectively. Reading matter (body type 
10 point), 10 cts. a line. Want ads 5 cts. a 
line. 



ROCK ISLAND EMPLOYES* MAGAZINE 
Monthly (1st). Railway employes. Estab- 
lished 1907. Chicago, Rock Island and 
Pacific Railway Co., publishers. Subscription 
(distributed free to employes), $1.50; circu- 
lation not given by publisher; 68 pages, 2 



ILLINOIS 



columns; length of columns, 8% in.; width, 
2V 2 in. Can use matrices. Forms close 20th 
preceding month. Office, LaSalle Street 
Station. 

Advertising rates, full page, $45 ; Vz page, 
$25; Yi page, $15; / 8 page, $8, with dis- 
counts on yearly contracts. Preferred posi- 
tion, 20% extra. 



RODZINA POLSKA Every Thursday 
Polish-Domestic. Established 1883. Polish 
American Publishing Co., publishers. Sub- 
scription, $1. Claimed average circulation for 
year 1914, 23,250; 32 pages, 2 and 3 col- 
umns; length of columns, 9 M> in.; width, 2% 
and 3 3/7 in. Can use matrices. Office, 1163 
Milwaukee Avenue. 

Advertising rates, $1 an inch ; on contract 
56 cts. an inch. Readers, 30 cts. a line. Clas- 
sified, 2 cts. per word. 



ROVNOST L'UDU Every Wednesday. 
Slovak-Socialist. Established 1907. Slovak- 
Socialist Publishing Co., publishers. Sub- 
scription, $1.75; claimed average circulation 
for 1914, 8,875; 8 pages, 7 columns; length 
of columns, 19 in.; width, 2 1 / 4 in. Can use 
matrices. Office, 1825 Loomis Street. 

Advertising rates, one inch. 50 cts; two 
times, 75 cts.; two in., 85 cts.; two times, 
$1.50, with additional discounts on 3, 6 or 
12 month contracts. 



SANDEBUDET Every Tuesday. Swedish- 
Methodist Episcopal. Established i861. Swed- 
ish Methodist Book Concern, publishers. Sub- 
scription, $1.50. Claimed average circula- 
tion for year 1914, 7,000; 16 pages, 4 col- 
umns; length of columns. 14 in.; width 
2% in. Office, 351 West Oak Street. 

Advertising rates, agate, 50 cts. an inch. 
Reading notices, 5 cts. a line. 



SANTA FE MAGAZINE Monthly (15th). 
Railroadmen. Albert MacRae. editor and 
publisher. Subscription (distributed fiee to 
employes), $1.50; claimed average circula- 
tion for year 1914, 65,000; 164 pages 
2 columns: length of columns, 8 in.; width, 
'-!'-: in Can use matrices. Forms close 
25th of preceding month. Office, Railway 
Exchange Building. 

Advertising rates, agate, 50 cts. a line; Vs 
page or more. 40 cts. a line: full page, $60; 
one year, $600; Vz page, $35, one year, 
$350; Vi page, $20, one year. $200; Vs page. 
$12, one year, $1.25. The yearly rate will 
be allowed on seven insertions or more. Back 
cover page, 50% additional. Other cover 
and special positions, 20% additional. 



SATURDAY BLADE Every Saturday. 
Family. News. Miscellany. Established 1888. 
W. D. Boyce Co.. publishers. Subscription, 
$1 : circulation, in combination with CHI- 
CAGO LEDGER, proved and guaranteed. 



*Proof of circulation on file at this office. 



NELSON CHESMAN & CO.'S RATE BOOK. 



65 



ILLINOIS 



1,250,000*; 12 to 16 pages, 6 columns; length 
of columns 19 5/14 in.; width 2% in. Can use 
matrices. Forms close Monday preceding. 
Office, 500-14 N. Dearborn Street. 

All advertisements must include SATUR- 
DAY BLADE, and CHICAGO LEDGER. Com- 
bined rate, $2.50 per agate line. Classified. 
30 cts. per word. In combination with FARM 
ING BUSINESS, display $2,80 a line. 

See advertisement on page 448. 



SATURDAY EVENING HERALD Every 
Saturday. Independent. Established 1908. E. 
C. Babcock, publisher. Subscription $1. 
Claimed average circulation for year ending 
May 1915, 5,000; 8 pages, 5 columns; length 
of columns, 18 in.; width 2% in. Cannot use 
matrices. Office, 5511 Cottage Grove Ave. 

Advertising rates, 25 cts. an inch. 

See advertisement on page 472. 



SATURDAY EVENING TELEGRAPH 
Every Saturday. Theatrical and Sporting. 
Established 1913. Jack Lait and Tom Bourke 
publishers. Subscription, $2.50; circulation 
not given by publishers; 12 to 16 pages, 
7 columns, length of columns, 21% in.; 
width, 2% in. Can use matrices. Office, 
Colonial Theater Building. 

Advertising rates, agate, 12% cts. a line; 
full page (2100 lines), $200; % page, $100; 
1 column, $35; colored supplement, 25 cts. 
a line; full page, $400; % page, $200; 1 col- 
umn, $75. Discounts of 5, 10, or 15% on 13, 
26, or 52 insertions. 



SCANDIA Every Saturday. Norwegin- 
Independent. Established 1888. L. H. Lund, 
publisher. Subscription, $1. Claimed average 
circulation for year 1914, 6,000 ; 6 pages, 7 
columns, length of columns 19% in. width 2% 
in.; Cannot use matrices. Office 2818 W. North 
Ave. 

Advertising rates, 50 cts. an inch. 



SCHOOL REVIEW Monthly, except July 
and August. Educational. University of 
Chicago Press, publishers. Subscription, $1.50; 
circulation not given by publisher 100 
pages, 2 columns; length of columns, 8 in.; 
width, 3 in. Can use matrices. 

Advertising rates, $2.50 an inch; full page 
$25; % page, $14; % page, $8; two in., 
$4.50, with discounts of 10. 20 or 33y 3 % on 
3, 5 or 10 insertions. 



SEMI-MONTHLY MAGAZINE SECTION 
See New York City, N. Y. 



SHAFFER GROUPE 

See advertisement on page 455. 



SHOE FINDINGS Monthly (1st). Trade. 
Established 1911. Findings Publishing Com- 
pany, publishers. Subscription $1. Claimed 
average circulation for year 1914, 4,400; 



ILLINOIS 



40 pages, 2 columns; length of columns, 10 
in.; width, 3% in. Cannot use matrices. 
Forms close 5th. Office, 189 West Madison 
Street. 

Advertising rates, $3 an inch; full page, 
$40; % page. $22.50; % page, $12.50; Yi. 
page, $7. 



SHORT HAND WRITER Monthly. Sten- 
ographic. Established 1905. William L. 
lames, publisher. Subscription, $1. Claimed 
average circulation for year 1914, 5,000; 72 
pages, 2 columns ; length of columns, 8 in.. 
width, 2% in. Forms close 15th of preced- 
ing month. Office, 723 Schiller Building. 

Advertising rates, $2.50 an inch; full page, 
$30; Yz or Yi page, pro rata. 



SKANDINAVEN Every evening except 
Sunday, SUNDAY MORNING and SEMI 
WEEKLY, Wednesdays and Fridays. Norwe 
gian-Danish. Republican. John Anderson Fuh 
lishing Co., publishers. Established 1866 
Subscription, daily, $3; Sunday, $1; Semi 
weekly, $2; circulation claimed average for 
first four month 1915, daily 20,000 Sunday 
23,000; Semi-weekly, 37,000; daily, 8; Sun- 
day, 12 to 16; semi-weekly, 12 pages, 7 
columns; length of columns, 21% in.; width, 
2% in. Can use matrices. Office, 8 So. Dear- 
born St. 

Advertising rates, agate, daily, 5 cts. a line 
Sunday 7 cts., with discount of 10, 20, 30 or 
4f)% on, 1,000, 5,000, 10,000 or 25,000 
lines. Reading notices, dailv or Sunday, 25 
cts. a line. SEMI-WEEKLY, 10 cts., flat a 
line. Reading notices, 40 cts. a line. 



SLAVIE Semi-Weekly. (Tuesday and 
Friday. ) Bohemian - Independent-Democrat. 
Established 1861. Slavie Publishing Company, 
publishers. Subscription $2.20. Claimed aver- 
age circulation for year 1914, 10,000 net; 8 
pages, 6 columns, length of columns, 19% in. 
width 2% in. Can use matrices. Office 2544 
South Millard Avenue. 

Advertising rates, 65 cts. an inch. 



SONNTAG POST Sunday edition Abend- 
post, which see. Also 

See advertisement on page 439. 



SPORTS AFIELD Monthly. Sports 
and Natural Science. Established 1887. 
Sports Afield Publishing Co., publishers. Sub- 
scription, $1.50; detailed average circulation 
for year 1914, 44,592*; 100 pages, 2 columns; 
length of columns, 8 in.; width, 2% in. Forms 
close 15th of month preceding date of issue. 
Office, 542 South Dearborn Street. 

Advertising rates, agate, 25 cts. flat, a line; 
pages facing reading matter, 20%, inside front 
or back covers, 50%, outside back cover 75% 
higher. Reading notices, brevier, 50 cts. a 
count line. Classified, nonpareil, 3 cts. pel 
word. 



66 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



SPRAVEDLNOST Every morning includ- 
ing SUNDAY, and ZAJMY LIDU Semi-Weekly 
(Tuesday and Friday). Bohemian-Socialist. 
Established 1905; Bohemian Socialist Party, 
publishers. Subscription, daily, $5; weekly. 
$2.50. Claimed circulation for year 1914. 
daily and Sunday 13,500; weekly, 6.000; dailv, 
10 pages; semi-weekly, 8 to 10 pages, 7 col- 
umns; length of columns, 20% in.; width. 
2% in. Office, 1825 Loomis Street. 

Advertising rates, daily, 50 cts. an inch; 
weekly, 65 cts. an inch. 



STANDARD Every Saturday. Baptist. Es 
tablished 1853. Goodman & Dickerson Co.. 
publishers. Subscription, $2. Claimed average 
circulation for year 1914, 15,000;; 32 pages, 
3 columns; length of columns, 11% in.; width, 
2% in. Forms close Monday preceding. Office, 
223 W. Jackson Blvd. 

Advertising rates, agate, 15 cts. per line. 
Preferred position, 20% extra. Reading no- 
tices, 30 cts. a line. Discounts, 10% on 13 
times, or 500 lines; 20% on 26 times, or 
1,000 lines; 30% on 52 times or 2,000 lines. 



STANDARD OPINION Every Saturday. 
Independent. Established 1896. James C. 
Denvir, publisher. Subscription, $2 ; circula- 
tion not given by publisher; 16 pages, 8 
columns; length of columns, 24 in.; width, 
2% in. Can use matrices. Office, 84 La 
Salle Street. 

Advertising rates, $2.80 an inch. Classi- 
fied, 4 cts. a word. Discount 10 and 15% 
on 6 and 12 months respectively. 



SUNDAY POLISH ECHO Every Sunday 
morning. Polish-Independent. Established 
1914. Philip M. Ksyeki, editor and publisher. 
Subscription, $1.50. Sworn average circu- 
lation for three months ending March 1915. 
11,457* net. 12 to 16 pages, 7 columns; length 
of columns, 21% in.; width, 2% in. Can use 
matrices. Office, 1154 Noble St. 

Advertising rates, 15 cts. a line; on con- 
tract, 1,000 lines, 11 cts.; 5,000 lines, 9 cts.; 
10,000 lines, 7 cts.; 15,000 lines, 6 cts.; 
20,000 lines, 5 cts. a line. Pure reading mat- 
ter 10 cts. a line. 



SURGERY, GYNECOLOGY AND OBSTET- 
RICS Monthly. Medical. Established 1905. 
Surgical Publishing Co., of Chicago, pub- 
lishers. Subscription, $10; claimed average 
circulation for year 1914, 8.100; 228 to 320 
pages, 2 columns; length of columns, 8 in.; 
width, % in. Forms close 15th of month 
preceding. Office, 30 N. Michigan Ave. 

Advertising rates, full page, $40; % 
page, $25; % page, $15; % nage, $10, with 
discounts of 27%, 43% and 50% on 3, 6 or 
12 month contracts. 



ILLINOIS 



ente. Established 1855. Swedish-American 
Printing Co., publishers. Subscription, $1. 
Sworn detailed average circulation, for year, 
ending March 1915, 60,331* net; 16 pages, 7 
columns; length of columns, 21% in.; width, 
2Vs in. Can use matrices. Office, 208 N. 
Fifth Avenue. 

Advertising rates, agate, 18 cts., flat, a line. 
Preferred position, 10, 20 or 30% extra. Read- 
ing notices, 50 cts. per count line (brevier). 
Classified, 15 cts. per nonpareil line. 



SVENSKA KURIREN Every Thursday. 
1 884. Alex. J. Johnson', publisher. Subscrip- 
tion, $1.50. Claimed average circulation for 
three month ending March, 1915, 42,400; 12 
pages, 7 columns; length of columns, 21 in.; 
width 2% in. Office, 514 N. La Salle Street. 

Advertising rates, agate, 10 cts. a line. 



SVENSKA TRIBUNE N-NYHETER Everv 
Tuesday. Swedish-Republican. Established 
1869. 'The Swedish Publishing Co. (Inc.). 
publisher. Subscription, $1. Sworn detailed 
average circulation for year ending March, 
1915, 63,604* net; 16 pages, 7 columns; 
length of columns, 22 in.; width, 2% in. 
Can use matrices. Office, 180 North Dear- 
born Street. 

Advertising rates, asjate. 18 cts. a line: 
Preferred position, 15% extra. Reading no- 
tices, brevier, 45 cts. per count line. Trans- 
lations made without extra charge. 



SYOFNOST Everv evening except Sun- 
day. SUNDAY MORNING. DUCH CASU, 
weekly, and AMERIKAN, semi-weekly, Mon- 
days and Thursdays. Bohemian. Independent. 
Established 1874. 'August Geringer. publisher. 
Subscription, daily, $3.50; Sunday, $1.50; 
weekly. $2; semi-weekly. $2.50: claimed aver- 
age circulation for 1914, daily, 20.637; 
Sunday, 28,790; weekly, 32,000; semi-weekly, 
39,597; daily, 12 to 16 pages; Sunday, 16 to 
24 pages; weekly, 16 pages; semi-weekly, 
8 to 16 pages; daily, Sunday, and semi- 
weekly, 7 columns: weeklv. 4 columns; 
length of columns, daily and Sunday. 20% 
in.: weeklv. 12 in.; semi-weekly, 20% in.; 
width, 2%' in. Office, Svornost Building. 12th 
and Clinton Streets. 

Advertising rates, agate, daily, and Sunday 
8 cts. a line; 5,000 lines within one year. 
7 cts. a line; 10,000 lines and over, 5 cts. a 
line. Reading notices, 25 cts. per count Tine. 
Classified, 2 cts. a word. AMERIKAN (semi- 
weekly), 8 cts. a line; 2,500 lines, 7 cts.: 
5,000 lines, 6 cts. a line. Reading notices, 
40 cts. a line. Classified, 2 cts. a word. 
DUCH CASU (weekly) 10 cts. a line; 1,000 
lines, 9 cts.; 2,500 lines, 6 cts.; 5,000 lines, 
5 cts. a line. Reading notices, 25 cts. a 
count line. 



SVENSKA AMERIKANAREN HEM LA N- 
DET Every Thursday. Swedish. Independ- 



SWINE WORLD Semi-Monthly (1st and 
15th) Swine and agricultural. Established 
1913. Frost Publishing Co., publishers. Sub- 
scription, $1. Claimed average circulation 
for year 1914, 32,000; 100 to 112 pages, 3 



NELSON CHESMAN & CO.'S RATE BOOK. 



67 



ILLINOIS 



columns, length of column, 10 in.; width, 2% 
in. Cannot use matrices. Forms close 25th 
of month preceding and 10th of month of pub- 
lication. Office, 537 So. Dearborn St. 

Advertising rates, 25 cts. flat, a line. Classi- 
fied, 5 cts. per word. 



SYSTEM Monthly (1st). For business 
men. Established 1899. The A. W. Shaw Co., 
publishers. Subscription, $2. Guaranteed cir- 
culation for year 1915, exceeding 150,000; 
2 columns to page; length of columns, 8 
in.; width, 2% in. Forms close 15th preced 
ing month. Office, Wabash Avenue and Madi- 
son Street. 

Advertising rates, $15.63 an inch; one page, 
one time, $250; Vs, Yi and Ya pages, pro 
rata. Classified, 24 cts. a word; 5% discount 
on 3 or more consecutive insertions. Also 
publishers INTERNATIONAL (London edi- 
tion). Advertising rates on application. 



TELEPHONE ENGINEER Monthly. Tele- 
phone Trade. Established 1909. Electricity 
Magazine Corporation, publishers. Subscrip- 
tion, $2; claimed average circulation for 
1914, 7,100; 80 pages, 2 columns; length of 
columns, 9% in.; width, 3 V 2 in. Forms close 
20th preceding month. Office Monadnock 
Building. 

Advertising rates, -}g page (minimum 
space), $7; Vs page, $11; li page, $20; Yi 
page, $35; one page, $60; back cover, $75 
Classified, 5 cts. a word. 



TELEPHONY Every Saturday. Techni- 
cal. Established 1900. Telephony Publish- 
ing Co., publishers. Subscription, $3: guar- 
anteed average circulation for year 1914, 
5,500; 60 to 100 pages, 2 columns; length of 
columns, 10 in.; width, 3% in. Office Monad- 
nock Block. 

Advertising rates, 1/32 page, one time, 
$4; -^ page, $7; Vs page, $12; Y* page, 
$20; % page, $32; one page, $56. Discount 
on 13 or more insertions. 



TEN STORY BOOK Monthly (10th of 
month preceding). Literary. Short Stories. 
Established 1901. Daily Story Publishing 
Co., publishers. Subscription, $1 ; circula- 
tion not given by publisher; 68 pages, 2 
columns; length of columns, 8 in.; width, 
2% in. Forms close 26th of second pre- 
ceding month. Can use matrices. Office, 
540 So. Dearborn Street. 

Advertising rates, agate, 30 cts. a line; full 
page, $67.20; V and % pages, pro rata; in- 
side covers, $75; back cover, $90. Classified, 
5 cts. per word. 

TRAVELERS RAILWAY GUIDE Month- 
ly (1st). Railroad and Hotel. Established 
1871. American Railway Guide Co., pub- 
lishers. Subscription, $2.50; circulation not 
given by publisher; 760 pages, 2 columns, 
length of columns, 7 in.; width, 1Yz in. Can 
not use matrices. Forms close 15th of month 
preceding. Office, 431 South Dearborn Street. 



ILLINOIS 



Advertising rates, full page on contract, 6 
months, $20.83%; 12 months, $16.66%; % 
page, $12.50, or $10.41%; % page, $7.50, or 
$6.25; Vs page, $5.00 or $3.75; -h page, 
$3.33%, or $2.50, each insertion respectively. 



TRIBUNA ITALIANA TRANS-ATLAN- 
TICA Every Saturday. Italian-Independ- 
ent. Established 1898. A. M. Valerio, pub- 
lisher. Subscription. $2; circulation not 
given by publisher; 8 pages, 5 columns; 
length oif columns, 23% in.; width, 2% in. 
Office, 600-610 Blue Island Ave. 

Advertising rates, 75 cts. an inch. 



TRIBUNE Every morning including SUN- 
DAY. Independent. Established 1847. Tribune 
Co., proprietors. Subscription, daily, $4; 
Sunday, $2.50. Sworn average circulation for 
six months prior to April 1, 1915, daily, 
329,897* net paid; Sunday, 534,848* net 
paid; daily, 18 to 26 pages; Sunday, 76 to 108 
pages, 8 columns; length of columns, 21 ^ in. ; 
with, 2 T V in. Can use matrices. Office, corner 
Madison and Dearborn Streets. 

Advertising rates, agate, daily, 42 cts., 
Sunday 52 cts. a line; 2,500 lines on yearly 
contract, (contracts may include either daily 
or Sunday issue or both at rate specified), 
38 cts. or 48 cts.; 5,000 lines, 32 cts. or 42 
cts.; 10,000 lines, 30 cts. or 40 cts.; 15,000 
lines, 29 cts. or 39 cts.; 20,000 lines, 28 cts. 
or 37 cts.; 30,000 lines, 28 cts. or 36 cts.; 
40,000 lines, 28 cts. or 34 cts.; 60,000 or 
more lines, 28 cts. or 33 cts. a line, daily or 
Sunday respectively. Special positions next 
to reading, 10 cts. or full position 15 cts. a 
line extra. Reading notices, nonpareil, 
daily, $2.50, Sunday, $3. Classified, daily, 
22 cts., Sunday, 36 cts. a line; if displayea, 
35 cts. or 45 cts. a line, excepting that 
should there be as much as 10 lines of 
agate type, which would be charged at daily 
22 cts.," Sunday, 36 cts. a line. 



UNION LEADER Every Saturday. Labor. 
Independent. Established 1902. Amalga- 
mated Association of Street Electric Rail- 
way Employees of America, publishers. Sub- 
scription. $1 ; circulation not given by 
publisher; 16 pages, 4 columns; length of 
columns, 14 in.; width, 2% in. Can use 
matrices. Office 127 N. Dearborn Street. 

Advertising rates, one inch one time, $1; 
Yi page, $10; % page, $20 ; one page, $40. 
Reading notices, $1 an inch. 



UNITED SERVIAN Every Saturday. Ser- 
vian-Independent. Established 1905. John 
R. Palandech, publisher. Subscription, $1. 
Claimed average circulation for year 1914, 
16,500 net; 8 pages, 7 columns; length of 
columns, 22 in.; width, 2% in. 

Advertising rates, 70 cts. flat an inch. 



VEGETABLE GROWER See Spencer, 
Ind. 



6S 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



VERDENS GANG Every Friday. Norwe- 
gian-Danish-Independent. Established. 1880. 
Verdens Gang Publishing Co., publishers. Sub- 
scription, 50 cts. ; circulation not given by 
publisher; 8 pages, 7 columns; length of col- 
umns, 21% in.; width, 2% in. Can use 
matrices. Office, 511 N. Peoria Street. 

Advertising rates, 28 cts., flat an incn. 



VORBOTE Weekly edition of Arbeiter 

Zeitung, which see. 



WADDELL, C. F. COMPANY- 
See advertisement on page 463. 



WESTERN BRITISH AMERICAN Every 
Saturday. Established 1888. British Ameri- 
can Co., publishers. Subscription, $2. Claimed 
average circulation for 1914, 21,875. 10 
pages, 6 columns, length of columns, 20 in. ; 
width, 2% in. Can use matrices. Forms clost. 
Thursdays preceding. Office, 358 Dearborn 
Street. 

Advertising rates, agate, 15 cts. per line. 
Reading notices 25 cts.; discounts ranging 
from 10% on 500 lines to 30% on 5,000 
lines. 



WESTERN NEWSPAPER UNION 
See advertisement on page 447. 



WESTERN REVIEW Monthly. Fraternal 
Insurance. Established 1904. Edison Publish- 
ing Coi, publishers. Subscription, $1; claimed 
average circulation for 1914, 36,000; 34 
pages, 2 and 3 columns; length of columns, 
11% in.; width, 3% and 2% in. Office, 917 
Ashland Block. 

Advertising rates, agate, 15 cts. a line. 



WESTERN TRADE JOURNAL Every 
Tuesday. Established 1872. Fremont Arford, 
publisher. Subscription, $5 ; claimed aver- 
age circulation for year 1914, 20,300; 16 
pages, 4 columns; length of columns, 9 in.: 
width, 2% in. Can use matrices. Office 
513 Cambridge Building. 

Advertising rates, $1 an inch, first inser 
tion; 50 cts., subsequent insertions up to 13 
issues. Special rates for longer time on appli- 
cation. 



WOCHENBLATT Every Thursday. Ger- 
man-Independent. Established 1904. C. F. 
Pietsch, publisher. Subscription, $1. Claimed 
average circulation for year 1914, 15,500. lb 
pages, 4 columns; length of columns, 16 in.; 
width, 2% in. Can use matrices. Office, 112 
No. Lafayette Street. 

Advertising rates, agate, 10 cts. a line. 



ILLINOIS 



Double column advertisements must be at 
least 50 lines deep. Reading notices, $1 a 

line. 



WESTERN UNDERWRITER Every 
Thursday. Insurance. Established 1897. The 
Western" Underwriter Co., publishers. Sub- 
scription, $2.50. Claimed average circulation 
year 1914, 8,262 net; 44 pages, 4 columns; 
length of columns, 12 in.; width, 2% in. Can 
use matrices. Office, 175 W. Jackson Blvd. 

Advertising rates, $3 an inch. 



WOMAN'S WORLD Monthly. Literary 
and Family. Established 1885. Woman's 
World Magazine Co., publishers. Subscrip- 
tion, 35 cts. Sworn detailed average circula- 
tion for year ending April, 1915, 2,048,659* 
net paid; 40 to 68 pages, 4 columns; length 
of columns, 12% in.; width, 2% in. Forms 
close 5th of second preceding month. Can use 
matrices. Office, 107-111 South Clinton 
Street. 

Advertising rates, agate, $8 a line; *4 
page (175) lines), $1,250; % page, $2,500, 
one page, $5,000; 2d and 3d cover pages, In 
'2 colors, $5,000; 4th cover (two or four 
colors), $7,500. Classified (minimum two 
lines), $7 a count line; 5 or 10% discount 
on three or six consecutive insertions. 



WORLD'S CHRONICLE Every Saturday. 
Educational. Established 1900. The Little 
Chronicle Co., publishers. Subscription, $1.50. 
Claimed average circulation for year 1914, 
50,000; 32 pages, 2 columns; length of 
columns, 8 in.; width, 2% in. Office, 542 
Dearborn Street. 

Advertising rates, agate, 20 cts. a line; one 
page, magazine size, $40; % and % pages, 
pro rata. Classified, 15 cts. per count line. 
Also publishes Illinois Teachers edition (for- 
merly The School Weekly). Advertising rates, 
50 cts. an inch. Forms close Saturday pre- 
ceding date of issue. 



ZAJMY LIDU Semi-Weekly edition of 
Spravedlnost, which see. 



ZENSKE LISTY Every Thursday. Bohe- 
mian-Family. Established 1894. Rose A. Ra- 
bat, publisher. Subscription, $2 ; claimed aver- 
age circulation for 1914, 25,000; 24 pages, 2 
and 3 columns; length of columns, 9% in.; 
width, 4% and 2% in. Office, 2646 So. 
Central Park Ave. 

Advertising rates, $1. an inch first inser- 
tion; 50 cts. subsequent insertions. 



ZGODA Daily except Sundav. (Dziennik 
Zwiazkowy) and WEEKLY ZGODA Thurs- 
day. Polish-Independent. Established 1880. 
Polish National Aliance, publishers. Sub- 
scription, daily, $2; weekly, $1.50. Sworn 
average circulation for six months prior to 
Vpril 1915, dnily, 51,375* net paid; weekly, 
109,000*; daily," 8 to 12 pages, weekly, 8 to 
10 pages; 7 columns; length of columns, 21% 
in.; width, 2% in. Can use matrices. Office, 
1406-1408 West Division Street. 

Advertising rates, daily, agate, 5 cts. a line; 
10,000 lines, within one year, 4 cts. a line. 
Classified, lc. per word. Weekly ZGODA, 20 
cts. a line. Readers, 50 cts. a count line. 

See advertisement on page 487. 



NELSON CHESMAN & CO.'S RATE BOOK. 



69 



ILLINOIS 



DANVILLE Population 27,871. 4 railroads. 
Industries include flour and lumber mills, 
marble, smelting, boiler and iron works, 
glass and hardware factories, R. B. shops 
and a number of large coal mines in vicin- 
ity. Bank clearings during 1913, $24,- 
163,753.81. 

COMMERCIAL-NEWS Every evening ex- 
cept Sunday. Republican. Established 1856. 
Commercial News Co., publishers. Subscrip- 
tion, $3 ; sworn average circulation for six 
months prior to April 1, 1915, 12,653* net 
paid; 10 to 24 pages, 8 columns; length of 
columns, 20 in.; width, 2-fe in. 

Advertising rates, daily, 25 cts. an inch. 
Position 10 and 25% extra. Classified, lc. a 
word. Reading notices, 10 cts. a line. 



ILLINOIS 



PRESS Every morning except Monday in- 
cluding SUNDAY. Independent. Democrat 
Publishing Co., publishers. Subscription, $5. 
Sworn average circulation for six months 
prior to October, 1914, 10,568 net paid; 10 
to 22 pages, 7 columns; length of columns, 
20 in.; width, 2Vs in. Can use matrices. 

Advertising rates, plate matter, 20 cts. an 
inch; full position,, 25% extra. Classified, lc. 
a word first time, %c. a word each subsequent 
insertion. Reading notices, 10 cts. a line (6 
words), with discount on 1,000 lines and over. 



DECATUR Population, 1910 census, 31,140; 
1914 estimate, 40,606. 4 railway systems, 
3 electric interurban lines and maintains 
twenty miles of street railways. In the 
midst and the marketplace of the richest 
farming community of the world; said 
to be the largest white corn market in the 
world, more white corn being ground than 
in any other city, with a total daily capacity 
of 50,000 bushels. Wabash car and locomo- 
tive shops located here, also Illinois Trac- 
tion system general car shops. 3 coal mines 
in city and large Illinois coal fields with- 
in a few miles. Industries include ice and 
coal storage plant; malleable iron foundry; 
flour and various corn product mills ; bridge 
and structural steel, carriage and iron 
works ; cutlery, coffin and burial goods, 
plumbing goods, electric fixtures, starch, 
farming implement, wire mat, pharmaceuti- 
cal supply, bank and office fixture fac- 
tories. Building expenditures during 1914, 
$2,104,844.00. Postal receipts in 1914, 
$151,308.23. Industrial payroll exceeds 
$8,000,000.00 a year. Annual value of 
manufactured products exceeding $15,000,- 
000.00. Bank clearings during the year 
1914, only three of six banks being repre- 
sented in the clearing house, $24,237,- 
134.68. 



FOX AND HOUND AND TRAPPER'S 
WORLD Monthly (1st to 5th). Sporting. 
Established 1906. Fox and Hound and 
Trappers World Company, publishers. Sub- 



scription, $1 ; circulation not given by pub- 
lisher; 30 pages, 2 columns; length of col- 
umns, 8 in.; width, 2% in. Cannot use 
matrices. Forms close 20th of month pre- 
ceding. 

Advertising rates, agate, $2 an inch; full 
page (224 lines), $30; y 2 page, $16; Vi ory 8 
page, pro rata. Reading notices, 20 cts. a 
count line. Classified, 2 cts. a word. 



HERALD Every morning including SUN- 
DAY. Republican. Established 1880. Herald- 
Despatch Co.. publishers. Subscription, 
$5. Sworn detailed average circulation for 
twelve months prior to April 1, 1915, daily, 
13,479* net paid*; Sunday, 13,319* net paid; 
daily, 10 to 16 pages; Sunday, 24 to 36 pages, 
7 columns; length of columns, 20 in.; width, 
2% in. Can use matrices. 

Advertising rates, daily, or Sunday, 1 to 99 
in., 30 cts. an inch; next reading, 32 cts.; 
full position, 35 cts. an inch. Reading notices, 
15 cts. per count line. Classified, 5 cts. a 
line. 



REVIEW Every evening except Sun- 
day. SUNDAY MORNING. Democratic. 
Established 1878. Review Publishing Co., 
publishers. Subscription, $5; sworn aver- 
age circulation for year ending April, 1915, 
daily, 13,562*; Sunday, 12,563*; 10 to 16 
pages (Sunday, 20 to 36 pages), 7 columns; 
length of columns, 20 in.; width, 2% in. 

Advertising rates on application. 



DWIGHT Population 2,156. 2 railroads. 
Farming and stockraising almost entirely 
engaged in. 



BANNER Monthly. Fraternal Sons of 
Veterans. Established 1895. A. S. Holbrook, 
publisher. Subscription, 18 cts.; claimed 
average circulation for year 1914, 50,000; 
16 pages, 4 columns; length of columns, 13 
in.; width, 2V P in. Forms close 30th of 
month preceding date of issue. 

Advertising rates, agate, $5 an inch. 



EAST ST. LOUIS Population, 1910 census, 
58,547; 1914 census estimate, 80,000. On 
Mississippi River immediately opposite St. 
Louis, Mo., with which it is connected by four 
steel bridges. It is the terminal point for 
twenty-seven trunk lines, all connected by 
four terminal belt lines, with a service of 
125 passenger and 150 freight trains daily. 
It is claimed that his city can reach by 
direct route more distributing and consum- 
ing centers than any other city in the United 
States; total mileage of all steam railroads 
entering the city is 64,000 and in addition 
to the steam roads the city is served by 
four interurban electric lines. Has more 
than 150 factories, including smelters, roll- 
ing mills, flour and feed mills, grain ele- 



" li/IONEY makes the mare go," but all the financial appropriations under 
"* the^sun can't pull a poor advertising proposition out of the mud. 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



vators, breweries, baking powder plant, 
roofing plants and railway supply manufac- 
tures. Total number of industrial employes 
exceeds 25,000 on an annual payroll 
of $20,000,000.00. Its meat packing and 
stock yards industry employs over 5,000 
men alone A $6,500,000.00 levee protects 
the city from all possible overflow. A 
$500,000 park and boulevard and 1,500 
acres of parks has just been completed. 



JOURNAL Every evening except Satur- 
day; SUNDAY morning. Progressive. Estab- 
lished 1888. James W. Kirk, publisher. Sub- 
scription, $3. Sworn average circulation for 
six months prior to October, 1914, 8,101 net 
paid; 8 to 16 pages, 7 columns; length of 
columns, 21% in.; width, 2% in. 

Advertising rates, agate, 2 cts. per line. 
Reading notices, 5 cts. per line, headline 
counted double. Classified, 5 cts. per line. 



NATIONAL LIVE STOCK REPORTER 
(P. O. National Stock Yards). Every_ after- 
noon except Sunday. General news, grain and 
live stock. Established 1890. Reporter Pub- 
lishing Co., publishers. Subscription, $4; 
sworn average circulation for six months 
prior to April, 1915, daily, 10,551* net paid: 
including issues sent out as tri-weekly and 
weekly, 22,267* net paid; 4 to 12 pages, 7 
columns; length of columns, 19% in.; width, 
2% in. Can use matrices. 

Advertising rates, daily, agate, 5 cts. a 
line; 5,000 lines, 4 cts. a line; 10,000 lines, 
3 cts. a line. Reading notices, 15 cts. a 
count line; first page, 25 cts. Classified, 5 
cts. a line. Combination rate, including above. 
Kansas City (Mo.), Drover's Telegram, and 
South Omaha (Neb.), Journal Stockman, 14 
cts. a line, on contract, 13, 12 or 11 cts a 
line. 



ELGIN Population 25,975. On Fox River 
and 2 railroads. Has fine water power. 
Industries include watches, watch cases, 
milk condensing, meat packing companies, 
shoe, shirt, wind mill, piano, casket, hard- 
ware, thread, butter tub, voting machine, 
safetv gas valves and tool factories, and 
foundries and machine shops. 120 varied 
industries, in all. employing a total of 
11,000 people. The Elgin National Watch 
Co. alone employs 3,000 hands; also enjoys 
a verv large trade in cheese, butter and 
agricultural produce. Annual value of 
manufactured products, $18,000,000.00. 
Bank clearings during the year 1914, ap- 
proximately, $57,000,000.00*. 



BOYS' WORLD Every Saturday. Juve- 
nile. Established 1902. David C. Cook Pub- 
lishing Co., publishers. Subscription, 50 
cts. ; sworn detailed average circulation for 
year 1914, 402,230*; 8 pages, 4 columns; 
length of columns, 12 in.; width, 2% in. 



ILLINOIS 



Cannot use matrices. Forms close 3 weeks 
in advance. 

Advertising rates, agate, $1.50 a line. 



COURIER Every evening except Sunday. 
Progressive. Established 1877. The Courier 
Publishing Co., publishers. Subscription, $5. 
Sworn average circulation for six months 
prior to April 1915, 6,426* net paid; 8 to 
16 pages, 7 columns; length of columns, 
21% n.; width, 2% in. Can use matrices. 

Advertising rates, agate, 25 cts. an inch; 
100 in. or more, on contract, 20 cts.; next 
to reading 21 cts., full position, 23 cts. 
Readers, 8 cts. a count line. Classified, lc. 
per word. 



GIRLS' COMPANION Every Saturday. 
Juvenile. Established 1902. David C. Cook 
Publishing Co., publishers. Subscription, 50 
cts.; sworn detailed average circulation for 
year 1914, 396,557*; 8 pages, 4 columns; 
length of columns, 12 in.; width, 2% in. 
Cannot use matrices. Forms close 3 weeks 
in advance. 

Advertising rates, agate, $1.25 a line. 



MOTHERS' MAGAZINE Monthly House- 
hold. Established 1905. David C. Cook Pub- 
lishing Co., publishers. Subscription, $1.50; 
sworn detailed average circulation for year 
1914, 564,382* net paid; 116 pages, 3 col- 
umns; length of columns, 10 in.; width, 2% 
in. Forms close 25th of second preceding 
month. 

Advertising rates, agate, $2.50 a line; full 
page, $1,000; one column, $350. Cover page 
and insert rates on application. 

See advertisement on page 523. 



NEW CENTURY SUNDAY SCHOOL 
TEACHERS' MONTHLY Monthly. Sunday 
Schools. Religious. Established 1900. David C. 
Cook Publishing Co., publishers. Subscription, 
60 cts. ; sworn average circulation for year 
1914.. 50.778*: 40 pages, 3 columns; length 
of columns, 9% in.; width, 2*4, in. Forms 
close six weeks in advance. Cannot use mat- 
rices. 

Advertising rates, agate. 25 cts. a line. 



NEWS Every evening except Sunday. Re- 
publican. Established, 1847. Lowrie & Black, 
publishers. Subscription, $5; sworn average 
circulation for six months prior to April 1, 
1915, 6,697* net paid; 12 to 16 pages, 7 
columns; length of columns, 20 in.; width, 
2 Vs in. Can use matrices. 

Advertising rates, 30 cts. an inch. on 
contract of 100 in., 18 cts.; next to reading, 
19 cts.; full position, 20 cts. an inch, flat. 
Readers, 10 cts. a count line. Classified, lc. 
per word.. 



YOUNG PEOPLE'S WEEKLY Every Sat- 
urday. Young People. Established 1886. David 
C. Cook Publishing Co., publishers. Subscrip- 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



tion, 75 cts.; sworn detailed average circula- 
tion for year 1914, 206,692*; 8 pages, 4 col- 
umns; length of columns, 15 in.; width, 2 V2 
in. Cannot use matrices. Forms close 3 
weeks in advance. 

Advertising rates, agate, 75 cts. per line. 
Special rate to publishers and schools, 60 cts. 
a line. 



ENGLEWOOD Population 200,000. A suburb 
of Chicago, with which, it is incorporated 
and with which it has direct connection by 
8 railroad lines, elevated and street rail- 
ways. 



TIMES Every Friday. Independent. Es- 
tablished 1888. Gerald E. Sullivan, publisher. 
Subscription, $1; claimed average circulation 
for year 1914, 10,200; 8 pages, 8 columns; 
length of columns, 24 in.; width, 2% in. Can 
use matrices. 

Advertising rates, 50 cts. an inch; on 
yearly contracts, 40 cts. an inch. Classified, 
lc. per word. Reading notices, 15 cts. a line. 



ILLINOIS 



EVANSTON Population, 1910 census, 24,- 
978; 1914 estimated 30,000. A suburb of 
Chicago, 12 miles north on Lake Michigan, 
having frequent train service on Chic. & 
North Western railroad, also elevated and 
surface electric car service. A number of 
educational institutions located here, in- 
cluding the Northwestern University and 
Garrett Biblical Institute. The National 
Headquarters of the W. C. T. U. are 
located here, in the old heme of Miss Frances 
Willard. It is not a factory city and is 
known as the "City of Churches" all de- 
nominations being represented. Has three 
banks with a total of $6,000,000.00 deposits. 



CORRECT ENGLISH How To Use It. 
Monthly. Educational. Correct English Pub- 
lishing Co., publishers. Subscription, $2. 
Claimed average circulation for year 1914, 12,- 
000; 32 pages, 2 columns; length of columns, 
8 in.; width, 3 in. Forms close 20th preced- 
ing month. 

Advertising rates, agate, % page, one time, 
$15; y 2 page, $30; one page, $50. 



KATHOLISCHER JUGENDFREUND 
Monthly. English and German. Juvenile 
Catholic. Established 1876. German Catholic 
Orphan Asylum, publishers. Subscription, $1 ; 
claimed circulation for year ending June 1915, 
23,000; 32 pages, 2 columns; length of 
columns, 9 in.; width, 2% in. 

Advertising rates, agate, 25 cts. a line. 



NEWS-INDEX Every evening except 
Sunday. Republican. Established 1909. Bow- 
man Publishing Co., publishers. Subscription, 
$3; Weekly, $1. Claimed average circulation 
for six months ending March 1915, 5,600; 
6 pages, 7 columns, length of columns, 20% 
in.; width, 2% in. Cannot use matrices. 

Advertising rates, agate, 7 cts. a line. 



SVENSK-AMERIKANSKA FAMILJ JOUR- 
NALEN Monthly. Swedish. Family. Estab- 
lished 1907. Universal Publishing Co., pub- 
lishers. Subscription, 50 cts.; claimed average 
circulation for year 1914, 15,000; 24 to 32 
pages, 4 columns; length of columns, 14% 
in.; width, 2% in. Forms close 20th preced- 
ing month. 

Advertising rates, agate, 6 cts. per line; 
special positions, 8 cts. per line. Reading no- 
tices, brevier, in reading columns, 25 cts. per 
line. 



UNION SIGNAL Every Thursday. Tem- 
perance. Established 1874. National Woman's 
Christian Temperance Union, publishers. Sub- 
scription, $1 ; claimed average circulation for 
1914, 25,000; 16 pages, 3 columns; length of 
columns, 11 in.; width, 2^ in. 

Advertising rates, agate, 15 cts. a line; full 
page, $65. Reading notices, 30 cts. a count 
line. 



YOUNG CRUSADER Monthly. Temper- 
ance. Established 1886. National Woman's 
Christian Temperance Union, publishers. Sub- 
scription, 25 cts.; claimed average circulation 
for 1914, 25,000; 16 pages, 3 columns; length 
of columns, 9% in.; width, 2% in. Forms 
close 15th preceding month. 

Advertising rates, agate, 20 cts. a line. 
Reading notices, 25 cts. a line. 



FREEPORT Population,- 1910 census 17,- 
567; 1914, estimated 20,000. Located in 
the center of a rich farming and dairy 
country, on four railway systems, the 111. 
Central having five divisions centered in 
here, with a pay roll of over $100,000 
monthly. Manufactures include wind mills, 
hardware specialties, steel barrels and tanks, 
stock food, flavoring extracts, canned goods, 
special machinery patent medicine, toys, 
leather, pianos, organs, churns, pumps, car- 
riages, incubators, caskets, beer, gas en- 
gines, shoes, garments and wearing apparel. 
Annual value of manufactured products, 
$10,000,000.00. 



JOURNAL-STANDARD Every evening ex- 
cept Sunday. Republican. Established 1848. 
Freeport Journal-Standard Co. (Inc.), pub- 
lishers. Subscription, $5. Sworn average cir- 
culation for twelve months prior to April 1. 
1915, 5,851* net paid; 8 to 12 pages, 7 col- 
umns; length of columns, 20% in.; width, 2% 
in. Cannot use matrices. 

Advertising rates upon application. 



GALESBURG Population 22,089. On two 
trunk line and four branch line railroads 
and three interurban lines. Boiler shops, 
foundries, broom corn, automobile factories, 
as well as flour mills, the largest paving 
brick yards in the world and repair shops 



72 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



of C. B. & Q. R. R. Seat of Knox college and 
Lombard College. Annual value of manu- 
factured products, $4,500,000.00. Bank 
clearings during the year 1914, $27,000,- 
000.00. 



MAIL Every evening except Sunday. In- 
dependent. Established 1891. Galesburg Mail 
Co., publishers. Subscription, $5 ; circulation 
- not given by publisher; 12 to 20 pages, 7 
columns; length of columns, 22 in.; width, 
2% in. Can use matrices. 

Advertising rates, 18 cts. an inch, flat. Posi- 
tion, 15% extra. Composition, 3 cts. an inch 
extra. Imitation reading, 25 cts. an inch. 
Reading notices, 10 cts. a line. Classified, %c. 
per word. 



REPUBLICAN-REGISTER Every evening 
except Sunday. Republican. Established 1872. 
Galesburg Printing Co., publishers. Subscrip- 
tion, $4 by mail ; sworn average circulation 
for six months prior to April 1, 1915, 8,318* 
net paid; 10 to 20 pages, 7 columns; length 
of columns, 21% in.; width, 2% in. Can 
use matrices. 

Advertising rates, 18 cts., flat, an inch. 
Classified, lc. per word. 



GRANITE CITY Population 9,903. Located 
across Mississippi River from St. Louis, 
Missouri. On six railroads and two inter- 
urban lines. The principal industries are 
stamping works, steel plant and foundry; 
roller and tin plate mills. 



NARODEN GLAS Every morning except 
Sunday. Bulgarian-Independent. Established 
1907. Naroden Glas Publishing Co., pub- 
lishers. Subscription, $4; circulation not 
given by publisher; 4 to 8 pages, 7 columns, 
length of columns, 20% in.; width, 2Ye in. 
Can use matrices. 

Advertising rates, $1. an inch; $10 an inch, 
per month; $25 three months; $40 six months, 
$70 twelve months. Reading notices, 25 cts. 
a line. 



HAMILTON Population 1,627. On two rail- 
roads and Mississippi River, opposite Keo- 
kuk, Iowa. At one end of the largest pow- 
er dam in the world. Clay works, garment, 
shoe, cement blocks and bee keepers' supply 
factories and other enterprises. Annual 
value, of manufactured products, $200,000. 
Bank clearings during the year 1914, $1,- 
500,000.00. 



AMERICAN BEE JOURNAL Monthly. 
Bees. Established 1861. American Bee Jour- 
nal Co., publishers. Subscription, $1; sworn 
average circulation for year ending March, 
1915, 6,938* net paid; 32 pages, 3 columns; 
length of columns, 9% in.; width. 2% in. 
Forms close 25th preceding month. Office, First 
National Bank Bldg. 

Advertising rates, agate, 15 cts. a line; 3 
times, 14 cts.; 6 times, 12 cts.; 9 times, 11 



ILLINOIS 



cts. ; one year, 10 cts. a line. Reading notices, 
25 cts. per count line, with discount same as 
for display. 



HINSDALE Population 24,051. 20 miles 
from Chicago, with which it is connected 
by the C. B. & Q. Ry. 



LIFE BOAT Monthly. Philanthropic. Es- 
tablished 1898. Dr. David Paulson, publisher. 
Subscription, $1. Claimed average circula- 
tion for year 1914, 12,000; 32 pages. 2 col- 
umns; length of columns, 7% in.; width 2% 
in. 

Advertising rates on application. 



JOLIET Population, 1910 census 34,670; 
1914, estimated, 60,000. On Des Plaines 
River; thirty seven miles southwest from 
Chicago ; four trunk line railroads, two belt 
lines, four interurbans and the Lincoln 
Highway. In a rich agricultural section. 
Has excellent water power. Steel and wire 
mills of Illinois Steel Co., which employ 
about 7,000 men. Other enterprises, includ- 
ing gas and electric power plants; coke 
ovens; calender and folding paper box, can, 
cigar, piano, match, agricultural implement, 
automobile accessories, factories; cereal 
mills; engine and machine shops; horse 
shoe works; limestone quarried in vicinity 
used largely in building operations. Has 
$300,000 High School with 1750 students 
and 24 public schools and 50 churches of 
various denominations. Illinois State Peni- 
tentiary located here. Annual value of 
manufactured products, $65,000,000.00. 
Bank clearings of three national, five state 
and private banks, during the year 1914, 
$100,000,000.00. 



AMERIKANSKI SLOYENEC Semi-weekly 
(Tuesday and Friday). Slovenian. Catholic. 
Fraternal. Established 1891. Slovenian Amer- 
ican Printing Co.. publishers. Subscription, 
$2; claimed average circulation for 1914, 
5,800; 8 pages, 6 columns; length of columns, 
19% in.; width, 2% in. 

Advertising rates, for either issue, 35 cts. 
an in.; one month, $2; three months, $4; six 
months, $7; one year, $10. 



HERALD Every evening except Sunday 
SUNDAY MORNING. Independent. Estab- 
lished 1904. Joliet Printing Co., publishers. 
Subscription, $5.20. Sworn average circu- 
lation for six months prior to April 1, 1915, 
8,777* net paid; on May 1st 1915, 14,570* 
net paid; 10 to 32 pages, 7 columns; length 
of columns, 21% in.; width, 2% in. Can 
use matrices. 

Advertising rates, agate, daily or Sunday, 
3 cts., flat, a line. Full position, 25% extra. 
Reading notices, 15 cts. a line. Classified, lc. 
per word. 



LA SALLE Population, 1910 census, 11,537; 
1914 estimate, 12,000. Ninety-nine miles 



NELSON CHESMAN & CO.'S RATE BOOK. 



73 



ILLINOIS 



south-west of Chicago, at the head of navi- 
gation on Illinois River. On three railroads 
and interurban and belt line connecting 
with three more. Industries which include 
largest sheet zinc rolling mill in U. S., 
spelter, three Portland Cement Works, 
pressed brick plant; sulphuric acid and 
clock works; together with several coal 
mines, employ 7,000 persons. Abundant de- 
posits of glass, sand, clay, etc., in vicinity. 



POST Every evening except Sunday. 
Democratic. Established 1894. Post Publish- 
ing Co., (Inc.), publishers. Subscription. 
$3.50. Claimed average circulation for six 
months ending March 31, 1914, 6,332* net; 8 
pages. 7 columns; length of columns 20% in. ; 
width, 2 1 ,'; in. Cannot use matrices. 

Advertising rates, 20 cts. an inch. Readers, 
10 cts. a line. Classified, 5 cts. a line. 



MARION Population 7,093. 4 railroads. In 
the center of an excellent farming and stock 
raising country with a very large shipping 
trade in grain and live stock. Other indus- 
tries are coal mines ; flour, woolen and cot- 
ton mills. 



ILLINOIS BAPTIST Every Saturday. 
Baptist. Established 1905. W. P. Throg- 
morton, publisher. Subscription, $1.50; sworn 
detailed average circulation for year ending 
July 1914, 4,688*; 8 pages, 5 columns; length 
of columns, 17 in.; width, 2% in. 

Advertising rates, 47 cts. an inch, with dis- 
count of 5, 10, 15 or 20% on 10, 50, 200 or 
500 inch contracts. 



MOLINE Population, 1910 census, 24,199; 
1914, estimate 28,303. On Mississippi 
River and 3 railroads. Has excellent water 
power. Has 150 acres public parks and 
the most' complete equipped single play- 
ground in United States. Also steel plow, 
automobile, carriage, wagon, pump, candy, 
iron working and milling machinery and 
corn planter factories; malleable iron foun- 
dry; railroad shops; steel works, having a 
pay roll of 15,346 men. Is the home of the 
first steel plant and has the largest plow 
plant in the world. Annual value of manu- 
factured products, 1914, $38,104,912.72. 
Bank clearings during 1914, $11,010,318.- 
10. 



DISPATCH Every evening except Sunday. 
Republican. Established 1878. Moline Dis- 
patch Publishing Co., publishers. Subscrip- 
tion, $5; sworn average circulation for 
twelve months prior to April 1915, 10,279* 
net paid; 12 to 32 pages, 7 columns; length 
of columns, 20 in.; width, 2% in. Can use 
matrices. 

Advertising rates, 28 cts. an inch; full posi- 
tion, 35 cts. an inch. Extra charge for com- 
position, 7 cts. an inch. 



MOUNT MORRIS Population 1,332. Located 
24 miles southwest from Rockford; on Chic, 



ILLINOIS 



Burl. & Quincy Railroad; in a fertile and 
thriving agricultural district. Printing 
plant employing 100 workmen, Also Mt. 
Morris College, one of the oldest in Illinois, 
located here. 



MYSTIC WORKERS Monthly (1st). 
Humor-Fraternal. Established 1896. Robert 
Toole, publisher. Subscription, 10 cts. ; claimed 
average circulation for year ending May 1915, 
80,000; 8 pages, 4 columns; length of col- 
umns, 14 in. ; width, 2% in. Forms close 20th 
of month preceding. 

Advertising rates, agate, 20 cts. a line. 



POULTRY TRIBUNE Monthly (1st). 
Poultry. Established 1895. R. R. Fisher, pub- 
lisher. Subscription, 50 cts.; sworn detailed 
average circulation, for year ending June 1915, 
46,000*; 40. to 100 pages, 3 columns; length 
of columns, 10 in.; width, 2 Vs in. Forms clost 
25th preceding month. 

Advertising rates, agate, 22% cts. a line 
flat. Preferred position, 25% extra. Reading 
notices, 30 cts. a line. Classified, 30 words 
one time, $2. 



OAKLAND Population 1,159. Located on 
Vandalia; Tol. St. L. & Western Railroads 
in a thriving agricultural district. 



LEDGER Every Friday. Independent. Es- 
tablished 1877. Nixie Yeargin publisher. Sub- 
scription, $1.50. Claimed average circulation 
for year 1913, 5,426; 4 pages, 8 columns, 
length of columns 19% in.; width 2% in. 
Cannot use matrices. 

Advertising rate, 12 cts. an inch; full posi- 
tion 15 cts. an inch. Reading notices 10 cts. a 
line. 



OAK PARK Population 19,444. Suburb of 
Chicago. Residential section entirely. 



EVENTS Every Saturday. Independent. 
Established 1887. Suburban Newspaper Co., 
publishers. Subscription, $1.50. Sworn aver- 
age circulation for six months ending March 
1915, 4,730*; 8 pages, 6 columns; length ol 
columns, 20 in.; width, 2% in. Cannot use 
matrices. 

Advertising rates, 30 cts. an inch. 



SCHOOL CENTURY Monthly. (Septem- 
ber to June). Educational. Established 1905. 
Geo. W. Jones, publisher. Subscription, $1.25; 
claimed average circulation for year 1914, 
25,450*; 48 to 64 pages, 3 columns; length of 
columns, 10 in.; width, 2% in. 

Advertising rates, $3 an inch; % page, $10; 
% page, $18; % page, $33; one page, $60. 



OTTAWA Population 15,000. On Illinois 
River and 3 railroads. In the center of a 
very fertile agricultural country; large 
shipping point for grain and other products. 



74 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



Also extensive shipments of silica sand. 
Industries include plate glass works, farm- 
ing implements, drain and roof tiles; man- 
ufacturers cigars, lumber, etc. Coal mines 
in vicinity. Annual value of manufactured 
products, $2,500,000.00. 



PAIR DEALER Every Friday. Independ- 
ent. Establised 1892. G. A. Crowden, pub- 
lisher. Subscription, $1 ; sworn average cir- 
culation for year 1914, 5,945*; 16 pages, 6 
columns; length of columns, 20 in.; width, 
2y 6 in. 

Advertising rates, 30 cts. an inch; on con- 
tract, 100 in., 25 cts.; 150 in., 20 cts.; 200 
in., 18 cts.; 300 in., 17 cts.; 500 in., 16 cts.; 
1,000 in. or more, 15 cts. an inch. Special 
positions, 10 and 20% additional. Reading 
notices, 10 cts. a line; 50 lines or more, 9 cts. 
a line. 



PEORIA Population, 1910 census 66,950; 
1914, estimate, 75,000. On Illinois River. 
14 railroads with direct water route to 
St. Louis, Mo., through the Illinois and 
Mississippi Rivers; a most important manu 
facturing and railroad center with a very 
large trade in distilling and agricultural 
implements; likewise a. great shipping 
center for grain; extensive pork packing in- 
dustry; farm machinery, paper, flour, bar 
rels, stoves, alcohol, whiskey, beer an'l 
woven wire fences also manufactured. On' 1 
of the largest fish industries of the middle 
west. Coal deposits in immediate vicinity. 
Annual value of manufactured products. 
$70,000,000.00. Bank clearings during the 
year 1914. $173,103,643.33. 



DEMOKRAT Every evening except Sun- 
day and WEEKLY, Thursday. German. In- 
dependent Democratic. Established 1860. B. 
Cremer & Bros., publishers. Subscription, 
daily, $5; weekly, $2; circulation not given 
by publisher; 4 pages, daily; 8 columns, 
length of columns, 24 in.; width, 2-^ In., 
weekly, 9 columns; length of columns, 26 in.; 
width, 2 T 3 g in. 

Advertising rates, daily, 30 cts. an inch : 
weekly, 75 cts. an inch. Discount, 10% on 
combination. Full position, 25% extra. 



.TOUNRAL Every evening except Sundav ; 
SUNDAY MORNING. Established 1877. 
H. M. Pindell, publisher. Subscription, 
daily and Sunday, $6; sworn average circula 
tion for six months prior to April, 1915, 
daily, 19,417 net paid; Sunday, 12,500: 
daily and Sunday, 16 to 32 pages. 7 columns: 
length of columns, 20% in.; width, 2% in. 
Can use matrices. 

Advertising rates, daily or Sunday, agate, 4 
cts. a line; 5,000 lines or more, within one 
year, 2% cts. a line. Special positions, extra. 
Reading notices, 12 and 25 cts. a line; tele- 
graphic readers, 50 cts. per count line. Clas- 
sified, lc. a word. 



ILLINOIS 



August). Educational. Established 1899. 
Manual Arts Press, publishers. Subscription, 
$2. Sworn average circulation for first three 
months 1915, 4,070*; 100 pages, 2 columns; 
length of columns, 8 in.; width, 2% in. Can 
use matrices. Forms close 1st of month Pre- 
ceding. Office, 105 Fourth Street. 

Advertising rates, full page, $30, five in- 
sertions, $28, ten insertions, $25 ; Y2 page, 
$18, $17 or $15; % page, $11, $10.50 oi 
$9; V s page, $7, $6.75 or $5.50 each inser- 
tion. 



SONNE Every evening except Sundav: 
weekly, Thursday", and SONNTAGS GLOCKE, 
Sunday. German-Republican. Established, 
daily, 1879; Sunday, 1880. Peoria Sonne Pub- 
lishing Co., publishers. Subscription, daily, 
$6; weekly, $2; Sunday, $2; circulation 
not given by publisher; daily, 4 pages; week- 
ly, 8 pages; Sunday, 4 pages; daily, weekly or 
Sunday, 8 columns; length of columns, 24 
in.; width, 2% in. Can use matrices. 

Advertising rates on application. 



STAR Every evening except Sunday. SUN- 
DAY MORNING. Independent. Established 
1897. Peoria Star Co., publishers. Subscrip- 
tion, daily, $4; with Sunday, $6. Claimed 
average circulation for 1914. daily, 21,759 
net paid; Sunday, 11,469; daily, 12 to 32 
pages (Sunday, 20 to 36 pages), 7 columns, 
length of columns, 21 in.; width, 2% in. 
Can use matrices. 

Advertising rates, agate, 7 cts. a line; 1,000 
lines, 5 cts.; 2,000 lines, 4% cts.; 3,000 lines, 
414 cts.; 5,000 lines, 3% cts. per line. 10,000 
lines, ZVz cts. 15,000 lines, 3 cts. a line; posi- 
tion extra. Classified, lc. per word. Reading 
notices, inside page, 25 cts. a line; last page, 
$1 ; telegraphic page, 60 cts. a line. 



TRANSCRIPT Every morning including 
SUNDAY. Republican. Established 1855. 
Peoria Herald Transcript Co., publishers. Sub- 
scription, $5. Claimed average circulation for 
year 1914, 13,500; 10 to 32 pages, 7 col- 
umns; length of columns, 21 in.; width, 2Ys 
in. Can use matrices. 

Advertising rates, daily or Sunday, 3 cts. a 
line; 1,000 lines, within one year, 2 5/7 cts.; 
2,000 lines, 2 2/7 cts. a line. Preferred posi- 
tion, 15 and 25% extra. Classified, lc. per 
word. Reading notices, 25 cts. a count line. 

See advertisement on page 539. 



PRINCETON Population 4,141. On Chicago, 
Burlington & Quincy Railroad. Fine farm- 
ing country. Industries consist of flour and 
feed mills; carriage and cart works. Bank 
deposits $2,000,000. 



MANUAL TRAINING AND VOCATIONAL 
EDUCATION Monthly (1st except July and 



BUREAU COUNTY REPUBLICAN Every 
Thursday. Republican. Established 1847. H. 
U. Bailey, editor and publisher. Subscription, 
$2 ; sworn circualtion for year ending June 
1914, 5,550*; 12 pages, 7 columns; length 
of columns, 20 in.; width, 2Ys in. 



NELSON CHESMAN & CO.'S RATE BOOK. 



75 



ILLINOIS 



Advertising rates, 20 cts. an inch; on con- 
tract, 18 cts. an inch. Readers, 25 cts. an 
inch. 



HOME INSTRUCTOR Monthly. Literary. 
Established 1904. A. Otis Arnold, publisher. 
Subscription, 25 cts. Detailed average cir- 
culation September 1, 1915, 203,112*; 16 to 
32 pages, 4 columns; length of columns, 12% 
in.; width, 2% in. Forms close 12th preced- 
ing month. 

Advertising rates, agate, 80 cts. a line; % 
page, (175 lines), one time, 10% discount; % 
page, 15%; one page, 20%. Reading notices, 
$1 a count line. 

See advertisement on page 549. 



ILLINOIS FARMER See Chicago, 111. 



JOURNAL Every evening except Sunday. 
Independent Democratic. Established 1883. 
H. N. Wheeler, editor and publisher. Sub- 
scription, $6 ; sworn average circulation foi 
six months prior to April 1, 1915, 7,811* net 
paid; 10 to 16 pages, 7 columns; length of 
columns, 21% in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate, 2 cts. a line; in 
position, 2% cts. a line. Reading notices, 15 
cts. a line. Classified, ordinary, lc. a word - 
real estate, 4 cts.; articles of one's business 
offered for sale, 2 cts. per word. 



QUINCY Population 36,587, with 5,000 ad- 
ditional in outer belt. On Mississippi River 
and two railway systems, comprising seven 
different lines. Has hydro-electric and 
steam power plants. A number of large 
flour mills and tobacco and shoe factories; 
grain elevators; brick works; claimed to 
make more coal and wood-burning stoves 
than any other city in the world; and to 
have the longest steam governor works 
and cereal mill in the world; seat of one 
of the largest breweries in the widdle west; 
paper, trunks, furniture, show cases, egg 
case fillers, incubators, elevators, power 
pumps, hay-presses, lime machinery, metal 
wheels, air-compressors, stationers' sup- 
plies and leather board extensively manu- 
factured. Annual value of manufactured 
products, $17,500,000.00. Resources of 
banks, $16,000,000.00. Bank clearings in- 
crease 25% annually; post office receipts, 
12%. 

HERALD Every evening except Sunday. 
Democratic. Established 1835. Quincy Herald 
Co., publishers. Subscription, $6.50; sworn 
average circulation for six months prior to 
April, 1915, 9,050* net paid; 10 to 24 pages, 
7 columns; length of columns, 21% in.; 
width, 2% in- 

Advertising rates, 25 cts. flat an inch; full 
position, 30 cts. an inch. Reading notices, 15 
cts. a line; with position, 20 cts. a line. Clas 
sified, lc. per word. 



POULTRY KEEPER Monthly ( 1st ) . 
Poultry. Established 1882. Poultry Keeper 



ILLINOIS 



Publishing Co., publishers. Subscription, 50 
cts.; claimed average circulation for year 
1914, 31,183; 48 to 98 pages, 3 columns; 
length of columns, 10 in.; width, 2% in. 
Forms close 25th preceding month. 

Advertising rates, agate, 20 cts. a line. 
Discounts, 25% on yearly contract. Space 
discounts, 5% on one column; 10% on % 
page; 15% on one page. Preferred position, 
20% extra. Reading notices, 30 cts. a line. 
Classified, 4 cts. a word, with discounts. 



RELIABLE POULTRY JOURNAL Month- 
ly. Poultry. Established 1892. Grant M. 
Curtis, publisher. Subscription, 50 cts. 
Claimed average circulation for year ending 
June 1915, 60,416; 72 to 256 pages, 3 col- 
umns; length of columns, 9% in.; width, 
2% in. Forms close 15th preceding month. 

Advertising rates, $4.90 an inch; preferred 
position, 20% extra, discount, 25% on one 
year; 120 in., within one year, 10% discount; 
180 in., 15%; 360 in., 20%. Reading notices, 
60 cts. a nonpareil line. 



WHIG Every morning except Monday, 
including SUNDAY. Republican. Established 
1838. The Whig Company, publishers. Sub- 
scription, $3.50. Sworn average circulation 
for six months prior to April 1, 1915, 6,825*. 
10 to 24 pages, 7 columns; length of col- 
umns, 21% in.; width, 2% in. Can use mat- 
rices. 

Advertising rates, agate, 30 cts. an inch ; 
100 in. or more, 20 cts. an inch; next read- 
ing, 22 cts.; full position, 24 cts. an in. Classi- 
fied, lc. per word. Reading notices, with 
heading (minimum 5 lines), 20 cts.; run of 
paper, 15 cts. a line. 



ROCKFORD Population, 1910 census 45,- 
401; 1914, estimate, 53,760. On Rock 
River, 5 railroads and 3 interurban lines con- 
necting with Belvidere, Janesville, Beloit, 
Freeport, Elgin and Chicago. Has fine water 
power. 456 manufactories in furniture, 
watches, wood-working machinery, agri- 
cultural implements, hosiery, gas stoves, 
tools, sewing machines, pianos, milling ma- 
chinery, gasoline engines, office fixtures, 
mirror plate, harness, saddles, silver plate, 
shoes, pumps, paper mills bedding, mat- 
tresses, shoes, automobile gears, millwork 
compression rings and hardware special- 
ties. Seat of Rockford College and two 
business colleges. Annual value of manu- 
factured products, $39,250,000.00. Bank 
clearings during year 1914, $47,307,653.31. 



REGISTER GAZETTE Every evening ex- 
cept Sunday. Republican. Established 1840. 
Register-Gazette Co., publishers. Subscrip- 
tion, $3. Sworn average circulation for six 
months prior to April 1915, 13,497* net paid. 
12 to 32 pages, 7 columns; length of columns, 
20 in.; width, 2% in. Can use matrices. 

Advertising rates, 30 cts. an inch, flat. 
Classified, lc. a word. Reading notices, 15 
cts. a line; 300 lines within one year 12% 
cts. a line 



76 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



REPUBLIC Everv evening except Sunday. 
Republican. Established 1890. Republic Co., 
publishers. Subscription, $5.20. Sworn aver- 
age circulation for six months prior to April 
1, 1915, 7,485* net paid; 10 to 16 pages, 7 
columns; length of cohimns, 21 in.; width, 
2Ve in. Can use matrices. 

Advertising rates, agate, 2% cts. a line; 
500 lines, 2 cts.; 1,000 lines or more, 1% 
cts. a line. Preferred position, 15% extra. 
Classified, lc. per word. Pure reading no- 
tices, 10 cts. a line. 



STAR Every morning except Monday, in- 
cluding SUNDAY. Independent. Established 
1888. Star Printing Co., publishers. Sub- 
scription, $3. Sworn average circulation foi 
twelve months prior to April 1, 1915, 9,073* 
net paid; daily, 8 and 16 pages; Sunday, lb 
to 32 pages, 7 columns; length of columns, 
21% in.; width, 2% in. 

Advertising rates, transient, daily or Sun- 
day, 35 cts. an inch; on contract daily, 25 
cts., full position, 30 cts. an inch; Sunday 
30 or 35 cts. an inch. Reading notices, 15 cts. 
a line. Classified, lc. per word. 



SVENSKA POSTEN Every Friday. 
Swedish-Republican. Established 1889. 

Rockford Printing Co., publishers. Subscrip- 
tion, $1 ; claimed average circulation for 
year 1914, 11,657; 8 to 10 pages, 7 columns; 
length of columns, 20 in.; width, 2% in. Can 
use matrices. Office, 218 East State Street. 

Advertising rates, agate, 4 cts a line, flat. 
Reading notices, 15 cts. a line. Classified, 
lc. per word. 



ROCK ISLAND Population 24,335. Has fine 
water power. Manufactures include agri- 
cultural implements, steel and iron goods, 
soap, lumber, wagons and carriages. _ U. S. 
Armory and Arsenal located here. Big coal 
deposits in vicinity. Seat of Augustan a 
College. 

ARGUS Every evening except Sunday. 
Democratic. Established 1851. J. W. Potter 
& Company, publishers. Subscription, $5.20. 
Claimed average circulation for year 1914, 6,- 
344; 8 to 10 pages, 7 columns; length of 
columns, 21 in.; width, 2% in. Can use 
matrices. 

Advertising rates, plate matter, 18 cts; 
set matter, 22 cts.; next to reading, 20 or 23 
cts.; full position, 22 or 25 cts. an inch re- 
spectively. Reading matter, brevier, 500 or 
more lines, 8 cts. a count line; telegraphic 
readers, 25 cts. a count line. Classified, lc. 
per word. 



AUGUSTANA Every Thursday. Swedish- 
Lutheran. Established 1856. Augustana Book 
Concern, publishers. Subscription, $1.50; 
sworn detailed average circulation for six 
months ending May 31, 1915, 21,580* net; 20 
pages, 4 columns; length of columns, 13% in.; 
width, 2Y 8 in. 

Advertising rates, agate, 7 cts. a line; pre- 
ferred position, 25% extra. Reading notices. 



ILLINOIS 



20 cts. a count line. Translations into Swedish 
free. 



LUTHERAN COMPANION Every Satur- 
day. Established 1892. Lutheran. Augustana 
Book Concern, publishers. Subscription, $1 ; 
sworn detailed average circulation for six 
months ending May 31, 1915, 7,386*; 16 
pages, 3 columns; length of columns, 10^4 in.; 
width, 2% in. 

Advertising rates, agate, 3 cts. per line. 
Reading notices, 10 cts. per count line. Spe- 
cial positions, 25% additional. 



MODERN WOODMAN Monthly (1st). 
Fraternal. The Modern Woodman of America, 
publishers; sworn detailed average circulation 
for year ending April 1915, 963,191* net; 
32 to 40 pages, 3 columns; length of columns, 
9 4/7 in.; width, 2^4 in. Forms close 12th 
preceding month. 

Advertising rates, agate, $2.50 flat, a line. 



ROYAL NEIGHBOR Monthly (1st). Fra- 
ternal. Established 1898. Royal Neighbors of 
America, publishers. Subscription, 20 cts.; 
claimed average circulation for year 1914, 
315,000; 24 to 40 pages, 3 columns; length 
of columns, 9% in.; width, 2*4 in. Can 
use matrices. Forms close 12th of preceding 
month. 

Advertising rates, $1 a line. Special posi- 
tions, 15% extra. 



UNGDOMSVANNEN Monthly. Swedish. 
Augustana Book Concern, publishers. Sub 
scription, $1. Claimed average circulation for 
six months ending June 1915, 13,200; 36 
pages, 3 columns; length of columns, 9% in.; 
width, 2V 8 in. 

Advertising rates, agate, 5 cts. a line; 
outside covers, 6 cts. a line. 



UNION Every evening except Saturday; 
SUNDAY Morning. Republican. EstaD- 
lished 1862. Union Printing Co., publishers. 
Subscription, $5.20; circulation not given 
by publisher; 8 to 24 pages, 7 columns; 
length of columns, 20 in.; width, 2% in. Can 
use matrices. 

Advertising rates, 25 cts. an inch; 100 in., 
18 cts.; 300, 15 cts.; 500, 12 cts. an inch. 
Readers, 10 cts. per line. Preferred positions, 
10% additional. Classified, %c. per word. 



SPRINGFIELD Population, 1910 census, 
51,678; 1914, estimate, 57,520. 6 rail- 
roads and three interurban lines. Coal min- 
ing extensively engaged in. Industries in- 
clude the manufacture of shoes, meters and 
agricultural implements, boiler, zinc, stove 
and chemical works and flour, automobile 
tires and watches. Lincoln Monument; State 
house and other public buildings located 
here. Annual value of manufactured pro- 
ducts, $12,000,000.00. Bank clearings dur- 
ing the year 1914, $59,113,900.30, 



NELSON CHESMAN & CO.'S RATE BOOK. 



77 



ILLINOIS 



COURT OF HONOR Monthly. Fraternal. 
Established 1895. Charles J. Riefler, pub- 
lisher. Subscription, 50 cts.; guaranteed aver- 
age circulation for year 1914, 88,000; 8 
pages, 7 columns; length of columns, 20% in.; 
width, 2% in. Forms close 8th. Can use 
matrices. 

Advertising rates, agate, 30 cts. a line. 
Readers, 40 cts. a line. 



FARM HOME Monthly. Agricultural, 
Dairy and Live Stock. Established 1894. 
Charles F. Mills, editor. Subscription, 50 cts.; 
sworn average circulation for eight months 
ending May, 1914, 75,150*; 28 to 32 pages, 4 
columns; length of columns, 13% in.; width, 
2% in. Forms close 25th preceding month. 

Advertising rates, agate, 35 cts. a line; full 
page, $240; second or third cover, $250; 
back cover, $285; front cover, $350. 



NEWS-RECORD Every evening except 
Sunday. Independent-Republican. Established 
1878. J". David Stern,, publisher. Subscrip- 
tion, $5. Sworn average circulation April 1, 
1915, 9,436*; 12 to 24 pages, 7 columns; 
length of columns, 21% in.; width, 2% in. 
Can use matrices. 

Advertising rates, agate, 3 cts. a line; 1,400 
lines, 2 cts.; 2,800 lines, or more, IY2 cts. 
a line; full position, 25% extra. Classified, lc. 
per word. Readers, 15 cts. a counted line. 



STATE JOURNAL Every morning, includ- 
ing SUNDAY. Republican. Established 1831. 
Illinois State Journal Co., publishers. Sub- 
scription, daily and Sunday, $5; daily $4. 
Sworn average circulation for six months 
prior to April 1915, daily, 14,608* net paid; 
Sunday, 10,552* net paid; daily, 12 to 24 
pages; Sunday, 28 to 40 pages, 7 columns; 
length of columns, 21 in.; width, 2Ys in. 
Can use matrices. 

Advertising rates, daily or Sunday, 42 cts. 
an inch; next reading, 43% cts.; full posi- 
tion, 45% cts.; 101 in., 35 cts., 36% cts., 
or 38% cts.; 201 in., or more 31 % cts.; 
33% cts., or 35 cts. an inch. Classified, 
lc. per word first insertion; %c. per word 
thereafter. Reading notices, 15 cts. a line; 6 
insertions, 12 cts.; 12 insertions, 10 cts.; 24 
insertions, 8 cts. a line. 



STATE REGISTER Every morning, in- 
cluding SUNDAY. Independent. Established 
1836. Thomas Rees, publisher. Subscrip- 
tion, daily, $4; daily and Sunday, $5; sworn 
detailed average circulation for twelve months 
prior to April 1, 1915, daily, 20,245* net 
paid; Sunday 14,000* net paid; daily, 10 to 
16 pages; Sunday, 28 to 40 pages, 7 col- 
umns; length of columns, 21 in.; width, 2% 
in. Can use matrices. 

Advertising rates, daily or Sunday, 3 % cts. 
a line; full position, 4 cts.; 1,400 lines, 3 cts.; 
or 3% cts.; 4,200 lines or more, 2% cts., 
or 3 cts. a line. Classified, lc. per word 
first time ; Y% c. per word each subsequent in- 
sertion; three consecutive days without 



ILLINOIS 



change of copy, 10 cts. a line; per 
week, 20 cts.; per month, 75 cts. a line. 
Reading notices, 15 cts. a line; 500 lines 
within one year, 12 cts.; 1,000 lines, 10 cts. 
a line. 



STERLING Population, 1910 census, 7,467; 
1914, estimate, 11,200. On Rock River 
and served by two railroads, C. & N. W., 
main line and C. B., Q., stub line.. Center 
of fine farming and dairying country. At 
the head of Hennepin Canal and has abund- 
ant water power; also ice and cold storage 
plants. Industries include wire and paper 
mills; foundries and machine shops; stove 
polish, bobsled, potato planter, agricultural 
implement, hardware, casket and hearse 
factories; monument, gasoline engine, com 
densed milk, bolt, nut and rivet works. 
Factories and railroads employ about 3,500 
people on a monthly payroll of approxi- 
mately $2,000,000. Annual value of manu- 
factured products, $7,000,000.00. Four 
banks with a capital and surplus of $665,- 
000. 



GAZETTE Every evening except Sunday. 
Republican. Established 1854. The Sterling 
Gazette Co., publishers. Subscription, $3 ; 
sworn average circulation for twelve months 
prior to April 1915, 5,172* net paid; 8 to 16 
pages, 7 columns; length of columns, 21 in.; 
width, 2% in. 

Advertising rates, 15 cts. an inch ; f |ull 
position, 18 cts. Composition, 5 cts. an inch 
extra. Reading notices, 10 cts. a line. Classi 
fled, lc. per word. 



STANDARD Daily, except Sunday. Re- 
publican. Established 1868. Sterling Standard 
Printing Co., publishers. Subscription, $5. 
Claimed net circulation for 1914, 4,125. 8 to 
16 pages, 7 columns; length of columns, 21 
in.; width, 2% in. 

Advertising rates, IY2 cts. a line; 1,400 
lines, lc. a line; over 1,400 lines, 12 cts. an 
inch. Position, 15% additional. Reading 
notices, 10 cts. a count line. Classified lc. per 
word. 



TAYLORVILLE Population 5,446. 3 rail- 
roads. Large coal mines; also paper mill 
and flour mills. 



SCHOOL NEWS AND PRACTICAL EDU- 
CATOR Monthly. Educational. Established 
1887. C. M. Parker, publisher. Subscription, 
$1.25. Sworn detailed average circulation for 
year 1914, 13,083*; 52 pages, 3 columns; 
length of columns, 8Y2 in.; width 2 in. Forms 
close 15th of preceding month. 

Advertising rates, $2 an inch. Discount, 
5, 10 and 15% on 3, 6 and 12 months, re- 
spectively. 



TECHNY Population 425. Suburb of Chi- 
cago. C. M. & St. P. R. R. 



AMERIKANISCHES FAMILIENBLATT 
Monthly. German-Catholic. Established 1901. 
Society of the Divine Word, publishers. Sub- 



78 



NELSON CHESMAN & CO.'S RATE BOOK. 



ILLINOIS 



scription, $1. Claimed circulation for year 
ending June, 1915, 15,000; 48 pages, 2 col 
urns; length of columns, 8*4 in.; width, 2% 
in. Forms close 3rd preceding month. 

Advertising rates, full page, $25 ; V> page, 
$15; % page, $8; Vs page, $5; & page, $3. 
In combination with CHRISTIAN FAMILY, 
$45, $28, $15, $8 or $5 for full, Vz, %, % or 
tV Page, respectively. 



ILLINOIS 



CHRISTIAN FAMILY Monthly. Catholic. 
Established 1905. Society of the Divine Word, 
publishers. Subscription, $1. Claimed average 
circulation for year June, 1915, 15,000; 48 
pages, 2 columns; length of columns, 8% 
in.; width, 2% in. Forms close 3rd of pre- 
ceding month. 

Advertising rates, same as AMERIKA- 
NISCHES FAMILIENBLATT. 



INDIANA 



ANDERSON Population, 1910 census 22,476; 
1914, estimated, 30,000. On 3 railroads. 
Center of 475 miles Interurban railway. 
Municipal controlled Electric and water 
plants. City tax rate 65 cts. Excellent 
manufacturing town and trade center for 
wide territory. Annual value of manu 
factured products, $22,000,000. Bank de 
posits during 1914, $6,500,000.00. 



BULLETIN Every evening except Sunday. 
Independent. Established 1885. Bulletin 
Printing and Manufacturing Co., publishers. 
Subscription, $5; sworn detailed average cir- 
culation for six months ending March 1915, 
5,942* net; 8 to 32 pages, 7 columns; length 
of columns, 21% in.; width, 2% in. Can use 
matrices. 

Advertising rates, 18 cts. an inch; composi- 
tion 5 cts. an inch additional; special posi- 
tion, 15% extra. Readers, 10 cts. a count line. 
Classified, %c. per word. 



HERALD Every morning except Monday. 
Progressive-Republican. Established 1883. 
Herald Publishing Co., Publishers. Subscrip- 
tion, $4.50 ; sworn detailed average circula- 
tion for year 1914, daily, 5,564* net; Sunday, 
5,734* net; 8 to 12 pages, 7 columns; length 
of columns, 20 in.; width, 2% in. Can use 
matrices. 

Advertising rates, next reading, 17% cts. an 
inch; full position, 20 cts. Reading notices. 10 
cts. a line. Classified, 20 words, 3 times, 25 
cts. 



MOOSE HEART MAGAZINE Monthly. 
Fraternal. Established 1909. Supreme Lodge 
Loyal Order of Moose, publishers. Subscrip- 
tion, 50 cts.; guaranteed average circulation 
for year 1915-16, 450,000; 24 pages, 3 col 
umns; length of columns, 10 in., width, 2% 
in. Can use matrices. 

Advertising rates, $2 a line. 



ARGOS Population 1,088. On 2 railroads. 
Center of rich grain growing and stock rais- 
ing district. Manufactures consist chiefly 
of flour and lumber in which a large trade is 
done; also has creamery; printing plant; 
pickle and column factories. 



NATIONAL HARDWARE BULLETIN 
Monthly. Trade. Established 1900. Nationa! 
Retail Hardware Association, publishers. Sub- 
scription, $1. Claimed average circulation for 
year 1914, 16,000; 240 pages, 2 columns; 
length of columns, 8 in.; width, 2% in. 

Advertising rates, Je page, one time, $8; 
Vb page, $14; % page, $25; % page, $40; one 
page, $70; on yearly contract, $7.27, $12.50, 
$22, $34 or $58, also discount on three, six, 
nine or twelve insertions. 



BRAZIL Population, 1910 census, 9,340; 
1914 estimated 12,000. Located on Van- 
dalia; Chicago & Eastern Illinois Railroads, 
also Terre Haute, Indianapolis & Eastern 
Traction Lines and The "Old Trails Road;" 
in the Indiana Black Coal district. Principal 
industries are collieries, boiler, engine, 
sewer pipe, brick, spike, nut and bolt works ; 
mining fans and other mining machinery 
manufactured; brick silo manufacturing and 
ice plants; piano, wire fence, overall, 
shirt, canning and tin can factories. 



Y. M. I. Monthly (1st). Catholic. Es- 
tablished 1914. Young Men's Institute pub- 
lishers. Subscription, $1. Claimed average 
circulation for 1914, 15,152; 00 pages, 4 col- 
umns ; length of columns, 14 in. ; width, 2% 
in. Can not use matrices. Forms close 20th 
of month preceding. 

Advertising rates, full page, $30; % page, 
$16; 14 page, $8,50; % page, $4.50; ^ page, 
$2.50. Specified position, 25% extra. Front 
page cover, $40. 



CRAWFORDSVILLE Population 9,371. 3 
railroads, 2 interurban lines. In the center 
of an excellent farming region, the lumber 
industries also being a very important 
factor. Manufactures include wire, coffins, 
paving and building bricks, nails, matches, 
gloves and steel culverts. 



CHARIOT Monthly. Fraternal. Estab- 
lished 1894. Supreme Tribe of Ben-Hur, pub- 
lishers. Subscription. 25 cts. Sworn average 
circulation for year ending June, 1915, 110,- 
000* net; 8 pages, 4 columns; length of col- 
umns, 13% in.; width, 2% in. Forms close 
15th preceding month. 



NELSON CHESMAN & CO.'S RATE BOOK. 



79 



INDIANA 



Advertising rates, agate, 40 cts. a line. 
Reading notices, 50 cts. a line. 



Journal Every evening except Sunday. 
Republican. Established 1848. The Journal 
Co., publishers. Subscription $5; sworn aver- 
age circulation for twelve months prior to 
April 1, 1915, 4,192* net paid; 8 and 12 
pages, 7 columns; length of columns, 20 in.; 
width, 2% in. 

Advertising rates, 14 cts. an inch; 
composition, 5 cts. per inch extra. Special 
positions, 10 and 20% extra. Readers, 10 
cts. per line. Classified, J/fcc. per word. 



DELPHI Population 2,161. On Ft. Wayne 
& Northern Wabash & Erie Canal; Chica- 
go, Indianapolis & Louisville and Wabash 
Railway Systems; also the Indiana Trac- 
tion Co., Interurban Line. Lime of a 
superior quality produced; also has flax, 
paper, and strawboard mills. 



JOURNAL Every Thursday. Republican. 
Established 1848. Mayhill Bros., publishers. 
Subscription, $1.50. Claimed average cir- 
culation for six months ending June, 1914, 
4,500 net. 8 pages. 7 columns; length of col- 
umns, 22 in., width, 2% in. Can not use 
matrices. 

Advertising rates, 15 cts. an inch. Com- 
position, 5 cts. an inch additional. Pre- 
ferred positions, 10 or 20% extra. Locals, 10 
cts. a line, subsequent insertions, 5 cts. a 
line. 



ELKHART Population 19,282. Situated in 
the St. Joseph Valley on St. Joseph River, 
Big Four and Lake Shore Ry. 15 Miles 
East of South Bend. Has good water power 
and the following industries: Railroad, ma- 
chine and repair shop; carriage, automobile, 
go-cart, computing scale, corset, band in- 
strument and harness factories; brass, tele- 
phone, acetylene gas machine, bridge and 
iron works;* paper, flour, and planing mills. 



TRUTH Every evening except Sunday, and 
SUNDAY morning. Democratic. Established 
1889. The Truth Publishing Co., publishers, 
Subscription, $5. Sworn average circulation 
for six months ending prior to October, 1914, 
daily and Sunday, 4,549* net. 8 to _ 12 
pages, 7 columns; length of columns, 20% in- '> 
width, iy e in. Can use matrices. 

Advertising rates, 15 cts. an inch flat; full 
position 18 cts. Composition 5 cts. an inch ad- 
ditional. Reading notices 5 cts. a line. Classi- 
fied 1 ct. per word, first insertion; Vz ct. per 
word thereafter. 



INDIANA 



EVANSVILLE Population, 1910 census 69,- 
647; 1915 estimate, 94,811. On Ohio 
River. Eight steam and six electric lines 
radiate from the city; also six boat lines 
operating on river. Is an excellent distrib- 
uting point because of its geographical loca- 
tion and transportation facilities. The second 
largest hardwood lumber manufacturing 
centre and the cheapest soft coal market in 
the world. Manufacturing industries include 
foundries, machine shops, furniture, brooms, 
cigar, buggy, steam shovel, iron stove front, 
locomotive headlight, plows and cotton fac- 
tories; potteries; breweries; planing and 
saw mills; flour and feed mills. Willard 
Library and Art Gallery, Three Carnegie 
Libraries, Southern Indiana Hospital for In- 
sane and U. S. Marine Hospital located 
here. Annual value of manufactured prod- 
ucts, $27,000,000.00. Amount of capital in- 
vested in manufacturing plants, $25,500.- 
000.00. Bank clearings during year 1914 
$64,241,884.00. 



COURIER Every morning, including SUN- 
DAY. Democratic. Established 1845. The 
Evansville Courier Publishing Co., publishers. 
Subscription, $4 ; sworn average circulation 
for twelve months prior to April 1915, 
daily, 17,489* net paid; Sunday, 11,875* 
net paid; daily, 10 to 16 pages; Sunday, 36 
to 50 pages, 7 columns; length of columns, 
20% in.; width, 2% in. Can use matrices. 

Advertising rates, agate, daily or Sunday, 
7 cts. a line; 1,000 lines, within one year, 5 
cts.; 3,000 lines, 4 cts.; 5,000 lines, 3% cts.; 
10,000 lines or more, 3 cts. a line. Mail order 
copy 4 cts. a line, flat. Position, 10 and 25% 
extra. Classified, 5 cts. a line; one week, 4 
cts.; one month, 3 cts. Reading notices, 15 
cts. a count line; telegraphic, 40 cts. a line. 

See advertisement on page 528. 



DEMOKRAT Every morning except Mon- 
day, including SUNDAY and SEMI-WEEK- 
LY, Tuesdays and Fridays. German-In- 
dependent. Established 1864. Subscription, 
daily, $4; Sunday, $2; Semi-Weekly, $2; 
claimed average circulation for year 1914, 
daily and Sunday, 5,192; semi-weekly, 8,- 
671; daily, 8 to 12 pages; Sunday, 16 to 24 
pages; semi-weekly, 8 pages, 7 columns; 
length of columns, 20 in.; width, 2Vs in. 
Can use matrices. 

Advertising rates, daily, Sunday or semi- 
weekly, 40 cts. flat an inch; on contract, 
28 cts. flat an inch. Preferred position, 15 
or 25% extra. Reading notices, long primer, 
15 cts. a count line; nonpareil, 10 cts. a 
line. Classified, lc. per word. 



"ENIUS, declared Napoleon, "consists in an infinite capacity for hard work and an intense 
1 conviction of its necessity." A good advertising agency is a genius in that sense. 



80 



NELSON CHESMAN & CO.'S RATE BOOK. 



INDIANA 



JOURNAL-NEWS Every evening except 
Sunday, and JOURNAL NEWS, SUNDAY 
MORNING. Independent. Established 1832. 
Evansville Journal Co., publishers. Subscrip- 
tion, daily $5, Sunday, $2. Sworn average 
circulation for six months prior to April 1915, 
Sunday, 12,847* net paid; daily, 14,036* net 
paid; 8 to 12 pages; Sunday, 24 to 36 pages, 
7 columns; length of columns, 2IY2 in.; 
width, 2 Ve in. Can use matrices. 

Advertising rates, agate, 2 V 2 cts. a line., 
flat. Preferred position, 15 and 25% extra. 
Classified, lc. a word. Reading notices, 25 
cts. a line. 

See advertisement on page 503. 



PRESS Every evening except Sunday. In- 
dependent. Established 1906. Evansville Press 
Co., publishers. Subscription, $3. Sworn 
average circulation for six months prior to 
April, 1915, 14,039* net paid; 8 pages, 8 
columns; length of columns, 22 in.; width, 2 
in. Can use matrices. 

Advertising rates, agate, 2Y2 cts. a line; 
full position, 3 cts. flat a line. Notices fol- 
lowing pure reading, 15 cts. a line. Classi- 
fied, % cts. per word. 



FORT WAYNE Population, 1910 census 63,- 
933; 1914 estimate 73,280. On Mau- 
mee, St. Mary's and St. Joseph Rivers, 7 
railway systems and 5 interurban lines. In 
the center of an excellent agricultural 
district and hardwood timber. Industries 
include work shops of several railroads ; 
electrical machinery works ; shirt waist 
factories; hosiery knitting mills; car wheel, 
electric lamp, oil tank, gas manufacturing 
machinery works; foundry and machine 
shops; piano, and organ factory; stave and 
bolt factory; rolling mills. Monthly payroll 
of local industries $800,000.00. Seat of Con- 
cordia College. Annual value of manu- 
factured products, $39,120,000.00. Building 
permits for 1914, $2,353,285.00. Bank 
clearings during year 1914, $66,000,356.00. 



JOURNAL-GAZETTE Every morning in- 
cluding SUNDAY. Democratic. Established 
1882; Journal-Gazette Co., publishers. Sub 
scription, $4. Sworn average circulation for 
year ending March 1915, daily and Sunday, 
25,885*; 12 to 60 pages, 7 columns; length of 
columns, 21 in.; width, 2% in. 

Advertising rates, daily or Sunday, 6 cts. 
a line; 1,000 lines, 5 cts.; 2,000 lines, 4 
cts.; 3,000 lines, 3 cts. Full position, 25% 
additional. Reading notices, body type among 
pure reading, 50 cts. a count line; tele- 
graphic, 20 cts. per count line; 1,000 lines, 
15 cts. Classified, lc. per word. 

See advertisement on page 492. 



NEWS Every evening except Sunday. Re- 
publican. Established 1874. News Publishing 
Co., publishers. Subscription, $3; sworn aver- 
age circulation for twelve months prior to 
April 1915, 14,464* net; 12 to 24 pages, 7 col- 
umns; length of columns, 21 in.; width, 2% 
jn. Can use matrices. 



INDIANA 



Advertising rates, 3% cts. a line; on con- 
tract, fiat, 2 V 2 cts. a line. Preferred position, 
10, 25 and 33%% extra. Reading notices, 15 
cts. a count line; on contract, 500 lines or 
over, 10 cts. a line. Classified, lc. per word. 



SENTINEL Every evening except Sunday. 
Democratic. Established 1860. E. A. K. 
Hackett, publisher. Subscription, $5.20; 
sworn average circulation for six months 
ending April 1915, 12,502*; 12 to 32 pages, 
7 columns; length of columns, 21 in.; width, 
2 Y& in. Can use matrices. 

Advertising rates, 30 cts. an inch. Preferred 
position, 5 cts. an inch extra. Classified, lc. 
per word (minimum charge, 15 cts.). Reading 
notices, 15 cts. a count line; telegraphic 
readers, 25 cts a line. 



GARY Population 16,802. Is situated at the 
South I'jid of Lake Michigan in the centre 
of the most rabidly growing manufacturing 
region of the United States. Has 8 railroad 
lines and the second largest switch yard in 
the United States. The principal industries 
are steel, sheet and tin plate plants; bridge, 
cement, screw and bolt works, employing 
18,000 men on a monthly payroll of more 
than $1,000,000.00. 



POST Every evening except Sunday. 
Democratic. Established 1909. Gary Print- 
ing and Publishing Co., publishers. Sub- 
scription, $3. Claimed average circulation 
for six months ending August, 1915, 4,200 
net paid; 8 to 16 pages, 7 columns; length of 
columns, 20% in.; width, 2% in. Can use 
matrices. Office, Post Building. 

Advertising rates, 14 cts. flat an inch. 
Readers, 10 cts. a line. Classified, Y2C. per 
word. 

See advertisement on page 527. 



GOSHEN Population, 1910 census 8,514; 
1914 estimated, 10,000. On L. Shore & 
Mich. Southern and Cleve., Cin., Chic. & St. 
L. (Big 4) railway systems, also two In- 
terurban lines. In center of fine farming 
community; has excellent water power. 
Leading enterprises include flour, rubber, 
hardwood lumber, sash and door mills ; iron 
casting works, steel tank, motor, hydraulic 
press, show case, veneer, churn, cream sep- 
arator, mail wagon, underwear, lightning 
rod, buggy top, patent medicine, eyelet, 
kitchen cabinet, piano bench, furniture and 
ladder factories and milk condensors. An- 
nual income from the various industrious. 
$1,500,000.00. 



COOKING CLUB MAGAZINE Monthly 
(1st). Culinary. Established 1879. Cooking 
Club Publishing Co., publishers. Subscrip- 
tion. $1. Claimed circulation for year 1914. 
34,700. 112 pages, 2 columns; length of col- 
umns, 8 in.; width, z % in. Forms close 15th 
preceding month. 

Advertising rates, agate, 30 cts. a line; full 
page, $60; M and Y2 pages, pro rata. 



NELSON CHESMAN & CO.'S HATE BOOK. 



81 



INDIANA 



POULTRY POST Monthly (1st). Poultry 
Established 1908. Post Publishing Co., pub- 
lishers. Subscription, 25 cts. Claimed aver- 
age circulation for 1914; 40,000; 16 to 64 
pages. 3 columns; length of columns, 10 in.; 
width, 2V 2 in. Forms close 15th preceding 
month. 

Advertising rates, $2.38 an inch; 12 in., 
$2.24; 36 in., $2.10; 72 in., $1.96; 120 or 
more in., $1.82 an inch. Classified, 4 cts. a 
word. 



HAMMOND Population, 1910 census, 20,- 
925; 1914 estimate, 27,000. 20 miles 
from Chicago, on Lake Michigan and the 
Grand Calumet River, also 21 railroads and 
3 interurban lines over which there are 140 
passenger trains a day. In Hammond and 
vicinity there are extensive iron and steel 
foundries; coke plants; passenger and 
freight car works ; glucose, glue and other 
grain product factories; and there are also 
conduit, tile, underwear, piano, potato ma- 
chinery and surgical instrument factories; 
brewery ; pickle, bolt, nut, screw, chemical, 
knitting, chain, belting and hose works; 
sheet and tin plate, steel and wire mills; 
grain elevator ; book bindery. 



LAKE COUNTY TIMES Every evening 
except Sunday. Also Gary, East Chicago and 
Ind. Harbor TIMES. Every evening except 
Sunday. Established 1906. Lake County Print- 
ing and Publishing Co., publishers. Sub- 
scription, $3. Sworn average circulation for 
six months prior to April, 1915, 10,566* net 
paid; 8 to 32 pages, 7 columns; length of col- 
umns, 20 in. ; width, 2 % in. Can use matrices. 

Advertising rates, 37 cts. an inch. Pre- 
ferred position, 5% extra. Classified, lc. 
a word. Reading notices, 12 cts. a line, 500 
lines, or more 10 cts. a line. 



HUNTINGTON Population, 1910 census, 10,- 
272; 1914 estimate 13,500. 3 railroads and 
traction system. Especially strong as a farm- 
ing center and important horse market. In- 
dustries include heading and nail fectoris, 
flour mills; stave, steam shovel, bridge 
and iron works; shoe, glove and knitting 
factories; planing and saw mills.; furnace 
and stove foundry; railroad repair shops 
and lime manufacture ; also a number of 
grain elevators. Seat of Central College. 



FARMERS' GUIDE Every Saturday. Agri- 
cultural. Live Stock. Established 1889. Guide 
Publishing Co., publishers. Subscription, $1. 
Sworn detailed average circulation for year 
1914, 81,363* net paid; 20 to 48 pages, 4 
columns; length of columns, 14 in.; width, 
2V& in. Forms close Saturday preceding. 

Advertising rates, agate, 40 cts. a line, 
flat. 



HERALD Every evening except Sunday. 
Independent-Republican. Established 1848. 
Walter H. Ball, publisher. Subscription, $5. 
Sworn detailed average circulation for last 
three months 1914, 4,785*; 8 to 12 pages, 



INDIANA 



7 columns; length of columns, 21 in.; width, 
2% in. Can use matrices. 

Advertising rates, 15 cts. an inch. Composi- 
tion, 5 cts. an inch additional. Preferred 
positions, 25% extra. Readers, 10 cts. a 
line. Classified, %c. per word. 



OUR SUNDAY VISITOR Every Sunday. 
Catholic. Established 1912. Catholic Pub- 
lishing Co., publishers. Subscription, 50 cts. 
Claimed average circulation for three months 
ending March 25, 1915, 435,200* net paid; 
4 pages, 7 columns; length of columns, 21 
in.; width, 2% in. Can use matrices. 

Advertising rates, agate, $1 a line flat. 

See advertisement on page 530. 



INDIANAPOLIS Population, 1910 census 
233,650; 1914, estimate, 260,000. 17 
railroads, 12 electric interurban lines. Dis- 
tributing center for a very large area. 
Vast trade in pork packing houses and 
stock yards business generally. Manufac- 
tures include 10 automobile factories, mal- 
leable iron and agricultural implement 
works, foundries, machine shops, railroad 
cars, sewing machines, upholstery and fur- 
niture, glass, cotton and woolen goods, 
pianos and organs. State House, State 
Library and State Asylums for Deaf, Dumb, 
Blind and Insane located here. Fort Ben- 
jamin Harrison, one of the largest United 
States army posts in the country is also 
located near here. Annual value of manu- 
factured products, $175,000,000.00. Bank 
clearings during year 1914, $414,612,- 
127.89. 



ASSOCIATED ADVERTISING Monthly 
(1st). Advertising. Established 1909. Associ- 
ated Advertising Clubs of the World, pub- 
lishers. Subscription, $1; claimed average : cir- 
culation for year 1914, 10,500; 96 pages, 2 
columns; length of columns, 8 in.; width, 2% 
in. Can use matrices. Forms close 10th pre- 
ceding month. Office, 804 Merchants Bank 
Bldg. 

Advertising rates, full page, $50; Yz or ^4 
page, pro rata. Special positions and cover 
pages upon application. 



BARRELS & BOTTLES Monthly (1st). 
Liquor and Pure Food. Established 1900. 
Barrels and Bottles publishing Co., publishers. 
Subscription, $1; circulation not given by 
publisher; 16 pages, 3 columns; length of 
columns, 13% in., width, 2% in. Can not 
use matrices. Forms close, 20th of month 
preceding. 

Advertising rates, $2 an inch, with 20% 
discount on yearly contract. 



BRICKLAYER, MASON AND PLASTERER 
-Monthly (1st). Labor. Established 1898. 
Bricklayers, Masons and Plasterers' Interna- 
tional Union, publishers. Subscription, 75 
cts. Claimed circulation for year 1914, 56,000; 
28 pages; 2 columns; length of columns, 10 
in.; width, 2% i n - Forms close 1st. Office, 
University Park Building. 



82 



NELSON CHESMAN & CO.'S RATE BOOK. 



INDIANA 



Advertising rates, agate, 40 cts. a line; per 
inch, $5.50; 2 in., $11; % page (2% in.), 
$13.50; 3 in., $16.20; 4 in., $21.50; & page, 
$25; Yz page, $47.50; one page, $92, discount 
on time contracts. 



BRIDGEMEN'S MAGAZINE Monthly 
(15th). Building Trade. Established 1901. 
International Association of Structural Iron 
Workers, publishers. Subscription, $1. Claimed 
average circulation year 1914, 13,210; 64 
pages, 2 columns ; length of columns, 8 in. ; 
width, 2Yz in. Forms close 25th preceding 
month. Can use matrices. Office, American 
Central Life Building. 

Advertising rates, agate, 20 cts. a line; per 
inch, $2.50; Ys page, one time, $4.50; >4 
page, $8.50; Yz page, $16; one page, $30. 



CARPENTER Monthly (1st). Labor. Es- 
tablished 1881. United Brotherhood of Carpen- 
ters and Joiners of America, publishers. Sub- 
scription, $1 ; claimed average circulation for 
year 1914, 80,000; 64 pages, 2 columns; 
length of columns, 8Y2 in.; width, 2V 2 in. 
Forms close 25th preceding month. Can use 
matrices. Office, Carpenter Building. 

Advertising rates on application. 



CHRONICLE Monthly. Fraternal K. & 
L. of H. Established 1888. Supreme Lodge 
Knights and Ladies of Honor, publishers. Sub- 
scription, 50 cts. Claimed average circulation 
for year 1914, 67,000; 16 pages, 3 columns; 
length of columns, 10 in.; width, 2% in 
Forms close 22nd preceding month. Office, 
Knights and Ladies of Honor Temple. 

Advertising rates, agate, 30 cts. a line. 



CLAY WORKER Monthly (20th). Trade. 
Established 1884. T. A. Randall & Co. (Inc.), 
publishers. Subscription, $2. Claimed average 
circulation for year 1914, 5,000; 100 pages, 3 
columns; length of columns, 10 in.; width, 
214 in. Office, 211-215 Hudson Street. 

Advertising rates, $2.50 an inch; % page, 
$12; Y* page, $20; % page, $25; % page, 
$35_; % page, $45; one page, $60. Reading 
notices, 40 cts. a line. 



COMMERCIAL Every morning except 
Sunday. Financial, Legal, Contractors. 
Established 1895. Central City Publishing 
Co., publishers. Subscription, $5. Claimed 
average circulation for year 1914, 5,000; 4 
pages, 6 columns; length of columns, 19% 
in.; width, 2% in. Office, American Central 
Life Building. 

Advertising rates, agate, 4 cts. a line; 1,000 
lines within one year, 3 cts.; 5,000 lines, 
2y 2 cts.; 10,000 lines, 2 cts. a line. Pre- 
ferred position, 10% extra. Classified, 5 cts. 
a line. Reading notices, 25 cts. per count 
line. 



EDUCATOR JOURNAL Monthly (1st). 
Educational. Established 1856. The Educa- 
tor Journal Co., publishers. Subscription, $1. 
Claimed average circulation for year 1914, 



INDIANA 



5,000; 72 pages, 2 columns; length of col- 
umns, IY2. in.; width, 2V 2 in. Can use ma- 
trices. Forms close 15th preceding month. 
Office, 403 Newton Claypool Building. 

Advertising rates, $1.80 an in.; Y*. page, 
$6.75; Yz page, $12; full page, $21, with 
discounts on six or more insertions. 



FREEMAN Every Saturday. Afro-Amer- 
ican-Republican. Established 1888. Geo. L. 
Knox, publisher. Subscription, $1.50. Claimed 
average circulation for year 1914, 18,500; 8 
pages, 7 columns; length of columns, 22 in.; 
width, 2% in. Can use matrices. Office, 220 
W. Vermont Street. 

Advertising rates, agate, 5 cts. a line; next 
reading, 7 cts. Reading notices, 10 cts. a line. 



INDIANA CATHOLIC & RECORD Every 
Friday. Catholic Non-partisan. Established 
1910. Indiana Catholic Printing and Publish- 
ing Co., publishers. Subscription, $1.50. 
Sworn average circulation for year ending 
May, 1915, 14,500* not; 8 pages, 7 columns; 
length of columns, 20% in.; width, 2% in. 
Can use matrices. Office, 800 Wulsin Bldg. 

Advertising rates, agate, 5 cts. a line; 
1,000 lines within one year, 4Y2 cts.; 
2,500 lines, 4% cts.; 5,000 lines, 4 cts.; 
7,500 lines, 3% cts.; 10,000 lines, or more 
3Y2 cts. a line. Preferred position, 10% 
extra. Reading notices, 75 cts. an inch. 



INDIANA FARMER. Every Saturday. Ag- 
ricultural. Established 1845. Indiana Farm- 
er Co., publishers. Subscription, 60 cts. 
Sworn detailed average circulation made un- 
der date of Oct. 3, 1914, 57,101*; 16 to 40 
pages, 4 columns; length of columns, 14 in.; 
width, 2Ve in. Office, 450 Century Bldg. 

Advertising rates, agate, 25 cts. per line, 
flat. Reading notices, leaded agate, 40 cts. 
per count line. Classified (minimum 50 cts.) 
4 cts., flat, per word. 



INDIANA TIMES Every evening except 
Sunday. Independent. Established 1888. W. 
D. Boyce Co., publishers. Subscription, 
$3.60. Sworn average circulation for six 
months prior to July 1, 1914, 51,097* net; 
12 to 16 pages; 7 columns; length of col- 
umns, 21 in.; width, 2% in. Can use matrices. 
Office, 20-36 E. Georgia Street. 

Advertising rates, agate, 8 cts. a line; next 
reading (minimum, 42 lines), 8% cts.; full 
position, 9 cts. a line, flat. Reading notices, 
40 cts. a count line, flat. Classified, lc. a 
word. 



INLAND POULTRY JOURNAL Monthly. 
Poultry. Established 1895. Inland Poultry 
Journal Co. (Inc.), publishers. Subscription, 
50 cts. Detailed average circulation for year 
1914, 26,831*; 48 to 100 pages, 3 columns; 
length of columns, 10 in.; width. 2Y 6 in. 
Forms close 20th of* preceding month. 

Advertising rates, one column, $35; Yz 
page, $52.50; full page, $105. Reading 
notices, 25 cts. a line. 



NELSON CHESMAN & CO.'S RATE BOOK. 



83 



INDIANA 



JERSEY BULLETIN AND DAIRY WORLD 
Every Wednesday. Dairy. Established 
1883. Jersey Bulletin Publishing Co., pub- 
lishers. Subscription, $1. Claimed average 
circulation for year 1914, 13,284; 36 to 60 
pages, 3 columns; length of columns, 10 in.; 
width, 2% in. Office, 238 South Meridian 
Street. 

Advertising rates, 25 cts. a line; 100 lines, 
20 cts; 200 lines, 18 cts; 300 lines, 16 cts.; 
400 lines, 14 cts.; 500 lines, 10 cts.; 1,000 
lines, 8 cts.; 2,000 lines, 7 cts.; 6,000 lines, 
6cts.; 10,000 lines, 5 cts. a line. 



INDIANA 



JOURNEYMAN BARBER Monthly (1st). 
Labor. Established 1893. Journeyman Bar- 
bers International Union, publishers. Sub- 
scription, $1. Claimed average circulation 
year 1914, 20,000; 52 pages, 2 columns, 
length of columns, 8 in.; width, 2% in. Can 
not use matrices. Forms close 20th of month 
preceding. Office, 21 to 23 East North 
Street. 

Advertising rates, 28 cts. a line; full page, 
(224 lines), $40; % page, $22; % page, 
$12; y s page, $7. 



LEDGER Every Saturday. Afro-American 
Independent. Established 1913. J. D. Howard, 
publisher. Subscription $1.50. Claimed aver- 
age circulation for 1914, 22,000; 8 pages, 
7 columns; length of columns, 22% in.; 
width, 2% in. Can use matrices. Office, 405 
Muskingum Street. _ 

Advertising rates, 3 cts. a line. 



LYCEUM WORLD Monthly (1st). Educa- 
tional-Entertainment. Established 1908. Ly- 
ceum World Company, publishers. Subscrip- 
tion $1. Claimed average circulation for yeav 
ending March 1915, 22,000; 30 pages, 2 
columns; length of columns, 8% in.; widt'i. 
3% in. Can use matrices. Forms close, 1st 

Advertising rates, $2.50 an inch; full 
page, $50. 



MUNICIPAL ENGINEERING Monthly. 
Municipal. Established 1890. Engineering 
Publishing Co., publishers. Subscription $2. 
Claimed average circulation for year 1914, 
6,982 net; 212 pages, 2 columns; length of 
columns, 10 in.; widths 2% in. 

Advertising rates, V% page, one time. $15; 
Yi page, $25; % page, $40; one page, $70. 
Discount on 3 months and longer. 



NEWS Every evening except Sunday. In- 
dependent. Established 1869. Delavan Smith, 
publisher. Subscription, $5. Sworn average 
circulation for twelve months prior to April 
1915, 106,255* net paid; 12 to 32 pages, 8 
columns; length of columns, 21 6/7 in.; 
width, 2% in. Can use matrices. Office, 28- 
30 W. Washington Street. 

Advertising rates, agate, 12 cts., flat a line, 
preferred positions, full (minimum, 42 lines), 



2 cts.; second, 1% cts.; special page, lc. a 
line, extra. Double column ads must not 
measure less than 7 lines deep ; three columns, 
35 lines; four columns, 75 lines; five columns, 
100 lines; six columns, 125 lines; seven col- 
umns, 140 lines; eight columns, 150 lines 
deep. Classified, 9 cts. a line; displayed in 
outline type, limit, 36 point, 10 cts. a line. 
Reading notices, 25 cts. a line; 500 lines, 20 
cts. ; preceded by pure reading, the word 
"Advertisement" to follow, 50 cts. a line; 
500 lines, 40 cts. a line. 



PEOPLE'S POST Monthly (1st). Inde- 
pendent. Established 1914. William Riess, 
publishers. Subscription $1. Claimed average 
circulation for six months ending July, 1915, 
approximately, 47,000; 24 pages, 3 columns; 
length of columns, 11% in.; width, 2% in 
Can use matroces. Forms close 15th of 
month preceding. Office, 107 E. Ohio Street. 

Advertising rates, agate, 25 cts. a line; 
$3 an inch; full page, $75; back cover (two 
colors), $6. 



SHAFFER GROUP 

See advertisement on page 455. 



SPOTTVOGEL Sunday issue of Daily 
Telegraph and Tribuene which see. 



STAR Every morning including SUN- 
DAY. Independent. Established 1903. Star 
Publishing Co., publishers. Subscription, $5; 
Sunday only, $2.50. Sworn detailed average 
circulation for six months prior to April, 
1915, daily, 78,418* net paid; Sunday, 92,- 
230* net paid; daily, 14 pages; Sunday, 
58 to 80 pages, 7 columns; length of col- 
umns, 21% in.; width, 2% in. Can use mat- 
rices. Office, Star Building. 

Advertising rates, agate, 10 cts. a line, flat. 
Preferred positions, 15 and 25% extra. Read- 
ing notices, with cut-off rule, 35 cts. a count 
line. Classified, lc. a word or 6 cts. a line. 
Combination rate, STAR LEAGUE, embracing 
Indianapolis Star, Muncie Star and Terre 
Haute Star, 15 cts. a line, equal space to be 
used within one year. Reading notices, 70 cts. 
a count line. Classified 12 cts. a line. 

See advertisement on pages 455 and 478. 



STAR LEAGUE 

See advertisement on page 478. 



STENOTYPIST Monthly (10th.) Office 
efficiency. Established 1913. The Stenotype 
Press, publishers. Subscription, $1. Claimed 
average circulation for six months ending Jan. 
1st, 1914, 16,666 net; 64 pages, 2 columns; 
length of columns, 8 in.; width, 2% in. Can- 
not use matrices. Forms close 28th of month 
preceding. 

Advertising rates, $2.50 an inch; full page, 
$30; V 2 page, $18; % page, $10; % page, 
$5; inside front or inside back cover, $35; 
outside back cover, $40, with discounts of 5% 
or 10%, on 6 or 12 insertions within one 



84 



NELSON CHESMAN & CO.'S RATE BOOK. 



INDIANA 



year. Classified, 20 cts. a line; three inser- 
tions, 15 cts.; six insertions, 12*4 cts.; 12 
insertions, 10 cts. a line. 



INDIANA 



TELEGRAPH AND TRIBUENE Every 
evening except Sunday and SPOTTVOGEL, 
Sunday, German-Independent. Established 
1865. Gutenberg Co., publishers. Subscrip- 
tion, $4.50. Claimed average circulation for 
year 1914, 10,825; Sunday, 11,979. Sunday 
16 to 24 pages; daily, 8 pages, 7 columns; 
length of columns, 20 in.; width, 2% in. Can 
use matrices. Office, 217-219 East Pearl 
Street. 

Advertising rates, agate, daily or Sunday, 
5 cts. a line; 1,000 lines, within one year. 
4% cts.; 2,500 lines, 4 cts.; 5,000 lines, 3 Ms 
cts.; 10,000 lines, 3 cts. a line. Reading no- 
tices, 15 cts. a line; black face type, 20 cts. 
a line. Classified, lc. per word. 



TYPOGRAPHICAL JOURNAL, Monthly 
(5th). Labor. Established 1889. J. W. Hays, 
publisher. Subscription, $1. Claimed aver- 
age circulation for year 1914, 52,892; 164 
pages, 2 columns; length of columns, 8 in.; 
width, 2 Vs in. Can use matrices. Forms close 
15th of month preceding. Office, 640-48 
Newton Claypool Bldg. 

Advertising rates, upon application. 



UP-TO-DATE FARMING Semi-Monthly. 
(1st and 15th.) Established 1898. Equity Pub- 
lishing Co. (Inc.), publishers. Subscription, "0 
cts. Guaranteed average circulation for year. 
April 1, 1915, to 1916, exceeding, 209,000; 24 
to 40 pages, 4 columns ; length of columns, 
12% in.; width, 2*4 in. Forms close 10 days 
in advance. Office, 227 "West Washington 
Street. 

Advertising rates, 75 cts. a line; preferred 
position, 10% extra; full page (700 lines), 
$400. Classified, 50 cts. a line. 

See advertisement on page 548. 



WESTERN HORSEMAN Every Wednes- 
day. Trotting horse. Established 1877. The 
Western Horseman Co., publishers. Subscrip- 
tion, $2. Claimed average circulation for year 
1914, 16,620; 16 to 40 pages, 4 columns; 
length of columns, 13 in.; width, 2% in. 
Office, Law Building. 

Advertising rates, 1 inch, one time, $2.50; 
one month, $7.80; three months, $20.00; six 
months, $32.00; one year, $52. Larger space 
at reduced rates. 

See advertisement on page 486. 



WOOD WORKER Monthly (15th). Wood 
working. Established 1882. The S. H. Smith 
Company, publishers. Subscription, $1. Sworn 
average circulation for 1914, 10,025; 92 
pages, 2 columns; length of columns, 10 in.; 
width, 3% in. Can not use matrices. Forms 
close 1st. Office, 222 E. Ohio Street. 

Advertising rates upon application. 



KOKOMO Population, 1910 census, 17,010; 
1914, estimated, 22,074. On Pittsburg. Oin., 



Chic. & St. L., L. Erie & Western and Tol., 
St. L. & Western Railway Systems; also 
five interurban lines. Located in a farming 
district, 55 miles North from Indianapolis. 
Principal industries are: Automobile; build- 
ing supply, fence and steel products fac- 
tories ; potteries ; rubber and glass works 
and brick plants. Annual value of manu- 
factured products for 1914, $22,079,784.12. 
Bank deposits during 1914, $4,009,421.12. 



DISPATCH Every morning except Mon- 
day, including SUNDAY. Democratic. Establ- 
ished 1890. J. O. & H. E. Henderson, pub- 
lishers. Subscription, $4.80. Claimed aver- 
age circulation for six months ending Octo- 
ber, 1914, 4,077 net; 8 to 24 pages, 7 col- 
umns; length of columns, 2IY2 in.; width, 
2% in. Can use matrices. 

Advertising rates, 25 cts. an inch; 101 in. 
it more, 15 cts.; next to reading, 17 cts.; full 
position, 19 cts. an inch. Reading notices, 
(head counts double), 10 cts. a count line; 
telegraphic, 15 cts. a count line. Classified, 
lc. per word. 



TRIBUNE Every evening except Sunday. 
Republican. Established 1883. John Arthur 
Kautz, publisher. Subscription, $3. Sworn 
average circulation for twelve months prior 
to April 1, 1915, 5,770* net paid; 8 to 10 
no-es, 7 columns; length of columns, 21 in.; 
vidth, 2% in. Can use matrices. 

Advertising rates, 18 cts. an inch: in full 
position, 20 cts. an inch. Composition, 5 
cts. an inch additional. Readers. 10 cts. a 
line; in position, 20 cts. a line. Classified, 
lc. per word. 



LAFAYETTE Population, 1910 census, 20,- 
081; 1914, estimate, 22,534. On Wabash 
River, 3 traction lines and 4 railroads. A 
most important grain market and located 
in an excellent grain raising district. In- 
dustries include electrical appliances ; pork 
packing houses; foundries; wagon works; 
lumber mills; carpet, soap, wire goods, 
printers' folder and safe factories; automo- 
bile gear works; flour mills; brick yards; 
breweries ; grain elevator and railroad 
shops. Seat of Purdue University. Annual 
value of manufactured products, $6,000,- 
000.00. Bank deposits, during 1914, $13.- 
000,000.00. 



COURIER Every evening, except Sunday. 
Republican. Established 1849. M. M. Mayer- 
stein, publisher. Subscription, $5.20; sworn 
average circulation for six months prior to 
April, 1915, 5,789* net paid; 8 to 12 pages, 
7 columns; length of columns, 20 in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, 16 cts. an inch, 
flat. Position, 10 and 25% extra. Classified, 
lc. a word. 



JOURNAL Every morning except Sunday. 
Republican. Established 1829. Journal-Times 
Co., publishers. Subscription, $5.20. Sworn 
detailed average circulation for six months 
ending March 31, 1915, 9,603* net paid; 10 



NELSON CHESMAN & CO.'S RATE BOOK. 



85 



INDIANA 



and 20 pages; 7 columns; length of columns, 
22 in.; width, 2% in. Can use matrices. 

Advertising rates, agate, 21 cts. an inch, 
flat. Preferred position, 15 and 25% extra. 
Classified, lc. per word. 



LOGANSPORT Population 19,050. Located 
"on the banks of the "Wabash" (River). 
3 railway systems and 2 traction lines. 88 
factories including those manufacturing 
motors, furniture, electric irons, underwear, 
rugs, overalls, harness, water wheels, elec- 
tric car trucks, castings, machinery, paper, 
woolen goods, barrels, etc. An important 
shipping point for grain, pork and lumber. 
Seat of Northern Indiana Hospital for the 
Insane. Annual income from the various 
enterprises, $3,500,000.00. 



JOURNAL-TRIBUNE Every morning ex- 
cept Monday. Republican. Established 1875 
Journal-Tribune Co., publishers. Subscription, 
$3.50. Sworn average circulation for six 
months prior to April 1, 1915, 6,014* net 
paid; 10 to 12 pages, 7 columns; length of 
columns, 19% in.; width, 2% in. Can use 
matrices. Office, 517 Broadway. 

Advertising rates, 15 cts. an inch, flat. 
Full position (minimum 4 in.), 25% addi- 
tional. Readers, brevier, 7*4 cts. a line. 



PHAROS-REPORTER Every evening ex- 
cept Sunday. Independant. Established 1889. 
Reporter Publishing Co. (Inc.), publishers. 
Subscription, $3. Sworn average circulation 
for six months prior to April 1, 1915, 5,141* 
net paid; 10 to 20 pages, 7 columns; length 
of columns, 20 in.; width, 2% in. Can use 
matrices. Office, 525 Broadway. 

Advertising rates, 25 cts. an inch: on con- 
tract of 101 or more in., 15 cts. an inch; 
next to reading matter, 17 cts.; full position, 
19 cts. an in. Plain readers, 10 cts. a line; 
telegraphic readers, 15 cts. a line. Classified, 
lc. per word. 



INDIANA 



MARION Population 19,359. 4 railroads 
with interurban connections North, South, 
East and West. Fine farming and fruit rais- 
ing district. Natural gas and oil in vicinity. 
Manufactures include malleable iron, mo- 
tor and glass works; rolling mills; furni- 
ture, table, piano stool, pipe organ, glove, 
paper box, writing tablet, paper pie plate, 
auto part, auto brake, auto truck, condi- 
ment, canning, railway appliances and car 
factories. A National Military Home located 
here. Bank clearings during 1914, $24,- 
500,000.00. 



CHRONICLE Every evening, except Sun- 
day. Republican. Established 1865. The 
Chronicle Publishing Co., publishers. Sub- 
scription, $5.20; sworn average circulation 
for year ending March 31, 1915, 5,859* net; 
8 to 16 pages, 7 columns; length of columns, 
22 in.; width, 2Ye in. Can use matrices. 

Advertising rates, 20 cts. an inch; full posi- 
tion (minimum 3 in.), 15% extra. Reading 
notices, 5 cts. a line. Classified, lc. per 
word. 



LEADER-TRIBUNE Every morning, ex- 
cept Monday, including SUNDAY. Demo- 
cratic. Established 1870. Marion Leader 
Co. (Inc.), publishers. Subscription, $5.20. 
Sworn deetailed average circulation for six 
months ending March 1915, daily, 8,355* net 
paid; Sunday, 8,372* net paid; 8 to 16 pages, 
7 columns; length of columns, 21% in.; 
width, 2% in. Can use matrices. 

Advertising rates, 25 cts. an inch flat ; 
preferred position, 30 cts. an inch. Classified, 
lc. per word. Reading notices, 5 cts. a 
count line. 

See advertisement on page 542. 



TEACHERS' JOURNAL Monthly. Educa- 
tional. Established 1900. Teachers' Journal 
Co., publishers. Subscription, $1. Claimed 
average circulation for year 1914, 7,000; 72 
pages, 2 columns; length of columns, 7 in.; 
width, 2% in. 

Advertising rates, $1.40 an inch; Vs page, 
one time, $2.50; % page, $5; V 2 page, $8.50; 
one page, $16. 



MUNCIE Population 24,005. Located in the 
midst of a rich agricultural territory on 
White River, 6 steam railroads and 5 inter- 
urban lines. Seat of Muncie Normal Insti- 
tute. Manufactures include malleable iron, 
glass works, woodworking institutions and 
automobile and piano factory and foundries. 



PRESS Every evening except Sunday. In- 
dependent. Established 1886. Press Publish- 
ing Co., publishers. Sworn average circula- 
tion for twelve months prior to April, 1915, 
8,988* net paid; 10 to 16 pages, 7 columns; 
length of columns, 21 % in.; width, 2% in. 
Can use matrices. 

Advertising rates, 21 cts., flat, an inch. 
Reading notices, 10 cts. a line; second and 
subsequent insertions, 5 cts. a line. Classified, 
lc. a word. 

See advertisement on page 454. 



SHAFFER GROUP 

See advertisement on page 455. 



STAR Every morning including SUNDAY. 
Progressive. Established 1899. Star Publish- 
ing Co., publishers. Subscription, daily, $5 ; 
Sunday only, $2.50. Sworn detailed average 
circulation for year 1914, 21,137* net; 
daily, 8 to 16 pages; Sunday, 32 pages, 7 
columns; length of columns, 20 in.; width, 
2Ve in. Can use matrices. 

Advertising rates, daily or Sunday, agate, 4 
cts. a line. Preferred positions, 15 and 25% 
extra. Classified, lc. a word, or 6 cts. a line. 
Reading notices, with cut-off rule, 25 cts. a 
count line. For combination rate, STAR 
LEAGUE, embracing Indianapolis Star. Mun- 
cie Star, and Terre Haute Star, see Star, In- 
dianapolis, Ind. 

See advertisement on pages 455 and 478. 



STAR LEAGUE 

See advertisement on page 478. 



86 



NELSON CHESMAN & CO.'S RATE BOOK. 



INDIANA 



NOTRE DAME Population 596. On Michigan 
Central Railroad, 2 miles from South Bend. 
Seat of University of Notre Dame and St. 
Mary's Academy. 

AYE MARIA Every Saturday. Roman 
Catholic. Established 1865. Rev. Daniel E. 
Hudson, C. S. C, publisher. Subscription, $2. 
Sworn detailed average circulation for six 
months ending March 31, 1915, 27,311*; 36 
pages, 2 columns ; length of columns, 8 2/7 
in.; width, 2% in. Can use matrices. 

Advertising rates, agate, 20 cts. a line; V* 
page, $11.60; V 2 page, $23.20; one page, 
$46.40; discounts, 3 months, 10%; 6 months. 
15%; 9 months, 20%; 12 months, 25%. 



JOURNAL Every morning and evening 
except Sunday. Independent. Established 
1883. J. Ross "Woodring, publisher. Sub- 
scription $5.20. Sworn combined average cir- 
culation for six months prior to April 1, 
1915, 4,850* net paid; 8 to 10 pages, 7 col- 
umns; length of columns, 20% in, width, 
2% in. Can use matrices. 

Advertising 'ates, 12 cts. an inch. Com- 
position 5% additional. Preferred positions, 
10 cts. an inch extra. Readers, 5 cts. a line. 



RICHMOND Population 22,324. 3 railroads. 
In the center of and distributing point of 
fine farming section. Very large manu- 
factures of threshing machines, engines and 
boilers, farm implements, ventilating ma- 
chinery, caskets, undertakers' supplies, 
roller skates, pianos, church and school 
furniture, flour mills, lawn mowers; natural 
gas in immediate vicinity. Seat of Earl- 
ham College and State Insane Asylum 
located here. Annual value of manufactured 
products, $4,500,000.00. Bank clearings 
during year 1914, estimated $30,000,000.00. 



AMERICAN FRIEND Every Thursday. 
Religious. Friends. Established 1894. Friends 
Publication Board. Dublishers. Subscription, 
$1.50; claimed average circulation for year 
1914, 5,200; 16 pages, 3 columns; length of 
columns, 9Y 2 in.; width, 2% in. 

Advertising rates, agate, 8 cts. a line, with 
discount for time or space. 



ITEM Every evening except Sunday. In- 
dependent. Established 1878. Item News- 
paper Co., publishers. Subscription, $5. 
Claimed average circulation for 1914, 5,800 
net; 8 to 16 pages, 7 columns; length of 
columns, 22 in.; width, 2% in. Can use 
matrices. 

Advertising rates, 15 cts. an inch; full posi- 
tion, 17 cts. an inch. Reading notices, 10 
cts. per count line. Classified, lc. per word. 



PERU Population 10,910. On Chesapeak & 
Ohio, Lake Erie & Western and Wabash 
Railway Systems, Oil wells throughout the 
surrounding territory ; other industries are 
electrical and sewing machine cabinet 
works; flour and saw mills; car repair 
shop; foundries and steel plant. 



INDIANA 



PALLADIUM AND SUN-TELEGRAM 
lCvery evening except Sunday. Independent 
Progressive. Established 1831. Palladium 
Printing Co., publishers. Subscription, daily 
and Sunday, $5. Sworn average circulation 
for six months prior to April 1, 1915, 8,163* 
net paid; 8 to 12 pages, 7 columns: length 
of columns, 32 in.; width, 2% in. Can use 
matrices. 

Advertising rates, 19 cts. an inch, flat; full 
position, 21 cts. Reading notices, 10 cts. a 
line; 500 lines on yearly contract, 8 cts.; 
1,000 lines or more, 5 cts. a line. Classified, 
lc. per word, ^c. per word for subsequent in- 
sertions. 

See advertisement on page 450. 



ROCHESTER Population 3,364. Located 
mar Lake Manitau, a favorite summer and 
fishing ' resort. On Chicago & Erie and 
Lake Erie & Western Railway Systems and 
is surrounded by a fertile agricultural terri- 
tory, being a shipping point for grain and 
live stock. Other industries are Light 
Heat & Power Co.. canning, bridge and 
slove factories. Bank clearing during 
1914, $10,000,000. 



WHITE BREEDERS' COMPANION 
Monthly (1st). Swine and Agricultural. Es- 
tablished 1910. Moore Bros. Company, pub- 
lishers. Subscription 50 cts. Claimed average 
circulation for year ending February 1915, 
6.000; 64 pages, 3 columns; length of columns, 
9% in.; width, 2% in. Cannot use matrices. 
Forms close 20th of month preceding. 

Advertising rates, $1 an inch; 75 in., on 
contract, 90 cts.: 100 in., 75 cts.; 150 or more 
in., 65 cts. an inch. Special position, 10% 
extra. 

See advertisement on page 454. 



SOUTH BEND Population, 1910 census, 53, 
684; 1914, estimate, 65,114. On St. 
Joseph River and 7 railroads; also an in- 
turban center. A most important manu- 
facturing center including the largest 
wagon, plow, clover huller and sewing 
machine case factories in the country, farm- 
ing implement, electric fixture and attach- 
ment, watch, plow, steel range, toy and shirt 
factories; woolen, paper and flour mills and 
brick plants. Annual value of manufactured 
products, $46,000,000.00. Bank clearings 
during year 1914, $82,500,000.00. 



EAGLE MAGAZINE Monthly (5th to 
15th). Fraternal. Established 1913. The Fra- 
ternal Order of Eagles, publishers. Subscrip- 
tion, 20 cts. Detailed average circulation 
for 1914, 383,751*; 28 to 64 pages, 3 col- 
umnss; length of columns, 10 in.; width, 2% 
in. Can use matrices. Forms close 18th of 
month preceding. Office, 310-14 Dean Build- 
ing. 

Advertising rates, agate, $1.25 a line; full 
page (420 lines), $500; back cover (two 
colors) $600. 



NELSON CHESMAN & CO.'S RATE BOOK. 



87 



INDIANA 



NEWS-TIMES Every morning, including 
SUNDAY and every evening except Sunday. 
Democratic. News-Times Printing Co., pub- 
lishers. Subscription, $5. Sworn average 
circulation for six months ending July, 1915, 
14,873* net paid; 12 to 34 pages, 7 columns; 
length of columns, 20 in.; width, 2% in. 
Can use matrices. 

Advertising rates, agate, 2% cts. a line, flat, 
for both editions ; full position, 3 cts. a line. 
Reading notices, 12 cts. a count line. Classi- 
fied (25 cts. minimum), 5 cts. a line. 



TRIBUNE Every evening except Sunday. 
Independent Republican. Established 1873. 
Tribune Printing Co., publishers. Subscrip 
tion, $6. Sworn average circulation for six 
months prior to April 1, 1915, 14,026* net 
paid; 12 to 24 pages, 7 columns; length of 
columns, 21% in.; width, 2Ve in- Can use 
matrices. 

Advertising rates, agate, 2 cts. a line, flat; 
next reading, 2 1/5 cts.; full position, 2 y 2 
cts. a line. Classified, lc. per word. Reading 
notices, 10' cts. a line. 



WESTERN UNDERTAKER Monthly. 
Trade. Established 1879. Herbert S. Fassett. 
publishers. Subscription, $1. Claimed average 
circulation for year 1914, 5,200 ; 48 pages or 
more, 2 columns; length of columns, 10 in.: 
width, 3% in. 

Advertising rates on application. 



SPENCER Population 2,150. On Vandalia 
R. R. Located in farming section. In 
dustries include staves, flour, lumber, brick, 
tile and bottle works, coal mines and stone 
quarries. 



FARM LIFE AND AGRICULTURAL 
EPITOMIST Monthly. Agricultural. Estab 
lished 1881. The Epitomist Publishing Co. 
(Incorp.), publishers. Subscription, 25 cts._ 
Guaranteed average circulation for 1915, 350,-" 
000*; 24 to 40 pages, 4 columns; length of 
columns, 13% in.; width, 2% in. Can use 
matrices. Forms close 20th of preceding 
month. 

Advertising rates, agate, $1.50 a line, flat : 
full page, $750. Readers, $2.50 a count line. 

See advertisement on page 518. 



VEGETABLE GROWER Monthly (1st). 
Agricultural. Established 1911. The Vege- 
table Grower Publishing Co., (Inc.) pub- 
lishers. Subscription 50 cts. Guaranteed 
average circulation for 1915-16, 140,000*; 
20 to 30 pages, 4 columns ; length of columns, 
13 in.; width, 2% in. Cannot use matrices. 
Forms close 20th preceding month. 

Advertising rates, agate, 50 cts. a line; 
full page (728 lines), $300. Special posi- 
tions, 15 and 25% extra. In reading matter 
type following or next to reading matter. 
50% additional. Classified, 25 cts. per line. 



TERRE HAUTE Population, 1910 census, 
58,157; 1914 estimate, 65,000. On Wabash 
River, 7 railroads and 4 interurban 



INDIANA 



lines. Shipping point for large trade in 
flour, and grain. Oil wells and coal mines 
in vicinity. Industries include glass, brick. 
pipe, enameling, malleable iron and tool 
work; rolling mills and blast furnaces; 
flour and hominy mills; breweries; dis- 
tilleries ; car, carriage, mining machinery 
and casket factories. Seat of State Normal 
School and Polytechnic Institute, also St. 
Mary's Institute, which is near the city. 
Annual value of manufactured products, 
$32,000,000.00. Bank clearings during 
year 1914, $58,000,000.00. 



POST Every evening except Sunday. In- 
dependent. Established 1906. Terre Haute 
Post Co., publishers. Subscription, $3. Sworn 
average circulation for six months prior to 
April, 1915, 9,474* net paid; 8 to 12 pages, 
7 columns; length of columns, 22 in.; width, 
2 in. Can use matrices. 

Advertising rates, agate, 1% cts.; in full 
position, 2 cts., flat, a line. Classified, %c. 
per word. Reading notices, 12 cts. a line. 



SHAFFER GROUP 

See advertisement on page 455. 



STAR Every morning including SUNDAY. 
Independent. Established 1903. Star Publish- 
ing Co., publishers. Subscription, daily. $2.50: 
Sunday, $2.50. Sworn detailed average circu- 
lation for year ending March, 1915, daily, 
22.193* net paid; Sunday, 16,429* net paid; 
daily, 10 to 20 pages; Sunday, 32 pages, 7 
columns; length of columns, 20 in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, 3 cts. a line, flat. 
Preferred position, 15 and 25% extra. Clas- 
sified, 6 cts. per line. Reading notices, with 
cut-off rule, 20 cts. a count line. For combi- 
nation rate. STAR LEAGUE, embracing In- 
dianapolis Star, Muncie Star and Terre Haute 
Star, See Indianapolis Star. 

See advertisement on pages 455 and 478. 



STAR LEAGUE 

See advertisement on page 478. 



TRIBUNE Every evening except Sunday 
and SUNDAY MORNING. Independent. Es- 
tablished, daily, 1894. A. C. Keifer, pub- 
lisher. Subscription, daily and Sunday, $5.20. 
Sworn detailed average circulation for 1914, 
daily, 17,689* net; Sunday, 15,678* net; 
daily, 10 to 36 pages; Sunday, 28 to 104 
pages, 7 columns ; length of columns, 20 in.; 
width, 2% in. Can use matrices. 

Advertising rates, agate, 3 cts. a line, flat: 
preferred position. 10 and 25% extra. Read- 
ing notices, in body type at foot of column, 
15 cts. a line. Classified, lc. per word; three 
insertions, 2% cts.; eight insertions, 6 cts. 
per word. 

See advertisement on page 531. 



WHITING Population 6,587. On Lake 
Shore & Michigan Southern; Pittsburg, Ft. 



88 



NELSON CHESMAN & CO.'S RATE BOOK. 



INDIANA 



Wayne & Chicago Railway Systems, 17 miles 
southeast of Chicago. Leading industries 
are oil refineries. 



LAKE COUNTY LABOR ADVOCATE 
Monthly (1st). Labor. Established 1911. 
F. L. Meriam, publisher. Subscription, 25 
cts. Claimed average circulation for six 
months ending April 1915, 4,000; 8 pages, 4 
columns; length of columns, 11% in., width, 



INDIANA 



2Y 8 in. Can use matrices. Forms close 15th 
of month preceding. 

Advertising rates, 50 cts. an inch. 



SUBURBAN Monthly (1st). Labor. Es- 
tablished 1903. F. L. Meriam, publisher. 
Subscription, 50 cts. Claimed average circu- 
lation for six months ending April 1915, 
5,000; 8 pages, 4 columns; length of col- 
umns, 12 in., width, 2Vs in. Can use matrices. 
Forms close, 18th of month preceding. 

Advertising rates, 50 cts. an inch. 



IOWA 



BREDA Population 374. On C. & N. W. R. 
R. Farming community entirely. 



OSTFRIESSISCHE NACHRICHTEN 
Three times a month, 1st, 10th and 20th. 
German - Religious. Established 1881. L. 
Huendling, publisher. Subscription, $1. 
Claimed average circulation for year 1914, 
7,500; 4 pages, 6 columns; length of columns, 
20 in.; width, 2% in. 

Advertising rates, 25 cts. an inch, per time ; 
$7.50 per year. 



BURLINGTON Population 24,324. On Mis- 
sissippi River and 4 railroads. Manufact- 
ures include Corliss engines and boilers, 
wheels and buggies, baskets, furniture, 
soap, marble cutting, pearl buttons, crack- 
ers, railroad machine shops, canning facto- 
ries, cooperage works and iron foundries. 
Annual value of manufactured products, 
$8,443,000,00. 



GAZETTE Every evening except Sunday 
Democratic. Established 1837. George A. 
Stivers, publisher. Subscription, $3. Sworn 
detailed average circulation for twelve months 
prior to April, 1915, 7,465* net paid; 10 to 
28 pages, 7 columns; length of columns, 20% 
in. ; width, 2 V& in. Can use matrices. 

Advertising rates, 25 cts. an inch; 200 in., 
within one year. 22 cts.; 500 in., or more, 
qo cto. an inch. Preferred position next to 
reading 10% or full position 15% extra. Read- 
ing notices, 15 cts. a line. Classified, lc. per 
word. 



CEDAR RAPIDS Population, 1910 census, 
32,811; 1914 estimate, 40,512. On Cedar 
River and 4 railroads and 4 interurban 
lines. 285 interurban and railway trains 
daily. Has good water power. Industries 
include big trade in creamery and egg 
supply factories, oatmeal, starch and plan- 
ing mills; machine shops; beef, pork, 
packing and pump factories, or a total of 
200 factories; 88 wholesale and commission 
houses. Also railroad car shops. Seat of 
Coe College. Annual value of manufactured 
products, $43,000,000.00. Bank clearings 
during 1914, $34,000,000.00. 



COMMUNTY BULLETIN Monthly (1st). 
Unity of City, Farm and Town. Established 
1914. The Community Bulletin Publishing 
Co., publishers. Subscription, 50 cts. Claimed 
average circulation for year 1915-16, 41,500; 
32 pages, 3 columns; length of columns, 10 
in.; width, 2% in. Can use matrices. Forms 
close 15th of month preceding. Office, Amer- 
ican Trust Bide. 

Advertising rates, full page, $100 or frac- 
tion thereof at same rate. 

See advertisement on page 505. 



HAWK-EYE Every morning except Mon- 
day including SUNDAY. Republican. Estab- 
lished 1839. The Burlington Hawkeye Co., 
publishers. Subscription, $4. Sworn detailed 
average circulation for year 1914, daily, 9,- 
880*; Sunday, 11,030*; 8 to 24 pages, 7 col- 
umns; length of columns, 21 & in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, 2% cts. a line; 
2,000 lines used within 12 months, 2 cts. 
5,000 lines, .018 cts.; position 10 and 25% 
extra. Reading notices, 10 cts. a line; 6 cts. 
a line on 500 line contracts. Classified, lc. 
per word. 



GAZETTE -Every evening except Sunday. 
Independent. Established 1883. Gazette Co., 
publishers. Subscription, $3. Sworn average 
circulation for twelve months prior to April 
1915, 12,606* net paid; 12 to 20 pages, 7 
columns; length of columns, 21 in.; width, 
2% in. Can use matrices. 

Advertising rates, 33 cts. an inch; next to 
reading, 38 cts.; full position, 43 cts. an inch, 
100 in. or more, preferred position, 38 cts. an 
inch; next to reading, 33 cts.; run of paper, 
28 cts. Notices among reading matter, 15 cts. 
a count line. Large reading notices, set in 
news type, double display rate. Classified, lc. 
per word. 

IOWA STAATS ZEITUNG Every Friday. 
Gorman. Independent Democratic. Established 
1879. The Emil Stoudt Printing Co., pub- 
lishers. Subscription, $1.50. Claimed average 
circulation for year 1914, 9,500; 12 pages, 6 
columns; length of columns, 20 in.; width, iy% 
in. 



NELSON CHESMAN & CO.'S RATE BOOK. 



89 



IOWA 



Advertising rates, 25 cts. an inch each in- 
sertion. Reading notices, 10 cts. a line. 



KVINDEN OG HJEMMET Monthly. Nor- 
wegian-Danish, and QVINNAN OCH HEM- 
MET. Monthly. Swedish-Household. Estab- 
lished 1838. N. Fr. Hansen Publishing Co., 
publishers. Subscription, 60 cts.; claimed 
average combined circulation for year ending 
May 31, 1915, 60,000; 56 pages, 3 columns; 
length of columns, 10 in.; width, 2% in. 
Forms close 20th preceding month. Can use 
matrices. 

Advertising rates, agate, 25 cts. per line. 
Special position, 25% extra. Reading notices, 
40 cts. a count line. 



MODERN BROTHERHOOD Monthly. Fra- 
ternal. Established 1897. Luther A. Brewer, 
publisher. Subscription, 50 cts. Claimed aver- 
age circulation for 1915-16; 140,000; 16 
pages, 4 columns'; length of columns, 12 in.; 
width, 2% in. Forms close 12th preceding 
month. Cannot use matrices. 

Advertising rates, agate, 30 cts. a line, flat. 



RAILWAY CONDUCTOR Monthly (1st). 
Established 1884. Order of Railway Con- 
ductors, publishers. Subscription, $1. Claimed 
average circulation for year 1914, 49,836 net; 
96 pages, 2 columns; length of columns, 8 
in.; width, 2% in. Forms close 10th of pre- 
ceding month. 

Advertising rates, $9 an inch; Yi page (4 
in), one time, $27; % page, $45; one page, 
$75. Discount, 10, 15 or 33%% on 3, 6 or 
12 consecutive insertions. 



REPUBLICAN Every morning except 
Monday, including SUNDAY, and TIMES, 
every evening except Saturday and Sunday. 
Republican. Established 1870. Republic . n 
Printing Co., publishers. Subscription, morn- 
ing, $5; evening, $3. Sworn average circula- 
tion for six months prior to Apri 1 , 1915, morn- 
ing and evening combined. 15,209* net paid: 
Sunday, 13,748* net paid; daily, 12 to 16 
pages, Sunday, 20 to 32 pages, 7 columns; 
length of columns, 21% in.; width, 2% in. 
Can use matrices. 

Advertising rates, covering both morning 
and evening or Sunday editions, 28 cts. an 
inch; full position, 35 cts.; special position, 
38 cts. Locals, 15 cts. a count line; pure 
reading. 20 cts.; telegraphic readers, 25 cts. 
a line. Classified, lc. per word. 

See advertisement on page 460. 



RUSSELL'S RAILWAY GUIDE Monthly 
(1st). Railroad Guide-Travel. Established 
1890. Russell's Railway Guide Co., publishers. 
Subscription $2.50. Claimed average circula- 



IOWA 



tion for year 1914, 10,000; 380 pages, 1 
column, length of column 7% in.; width 4 in. 
Cannot use matrices, forms close 15th of 
month preceding. 

Advertising rates, $2 an incn; full page 
$14; % page, $7.50; % page, $4. 



TIMES Evening edition of Republican, 
which see. 

See advertisement, on page 460. 



WESTERN POULTRY JOURNAL Month- 
ly. Poultry. Established 1888. E. E. Rich- 
ards, publisher. Subscription, 50 cts. Claimed 
average circulation for year 1914, 36,551; 48 
to 128 pages, 3 columns; length of columns, 
10 in.; width, 2% in. Forms close 25th pre- 
ceding month. Can use matrices. 

Advertising rates, agate, 25 cts. a line. Dis- 
count 5, 10 and 20% on 3, 6 and 12 months 
respectively. 



CENTERVILLE Population 6,936. Located 
in an extensive coal and. gypsum mining 
district and good farming, stock raising 
and dairying country; on Chicago, Rock 
Island and Pacific, and Chicago, Burlington 
& Quiney Railroads, and is the center of 32 
miles of Electric interurban railway. Other 
industries are iron, cement block, brick 
and tile works; flour mills; ice, cold storage 
and poultry packing plants; machine shops 
and stump pulling machinery factories. 



IOWEGIAN Semi-weekly. Tuesdays and 
Fridays. Republican. Established 1883. 
Iowegian Printing Co., publishers. Subscrip- 
tion, $1.25. Sworn detailed average circula- 
tion for six mont 1 s ending Am il. 1 15, 4,48 : * 
net paid; 6 to 12 pages, 7 columns, length 
of columns, 20 in.; width, 2% in. Can not 
use matrices. 

Advertising rates, 15 cts. an inch. Com- 
position, 5 cts. an inch additional. Special 
position, 10 or 20% extra. Readers, 5 cts. a 
line. Classified, %c. per word. 



CLINTON Population 25,577. On Mississippi 
River and 4 railroads. Has railroad repair 
shops; woven wire, wagon and furniture 
factories; packing houses; lock works; 
foundries and machine shops; paper mills; 
bridge works and sugar refinery. 



ADVERTISER Every evening except Sun- 
day. Democratic. Established 1872. Adver- 
tiser Publishing Co., publishers. Subscrip- 
tion. $2. Sworn average circulation for six 
months prior to April, 1915, 8,776* net paid; 
10 pages, 7 columns; length of columns, 21 
in.; width, 2% in. Can use matrices. 



f^AESAR said "the Gauls go to battle, but the Germans go to war." And there is 
^ exactly the same difference between the tactics of a skirmish and the strategy of a 
campaign of advertising. 



90 



NELSON CHESMAN & CO.'S RATE BOOK. 



IOWA 



Advertising rates, 28 cts. an inch, flat; full 
position, 35 cts. an inch. 



HERALD Every evening except Sunday. 
Republican. Established 1856. Clinton Herald 
Co., publishers. Subscription $5. Sworn aver- 
age circulation for prior to October, 1914, 
7,524 net; 12 to 20 pages, 7 columns; 
length of columns, 19% in.; width, 2% in. 
Can use matrices. 

Advertising rates, 20 cts. an inch. Classi- 
fied, lc. per word. Reading notices, 10 cts. 
a count line. 



COUNCIL BLUFFS Population 29,292. 8 
trunk lines of railroad. Distributing center 
for a very wide area. Manufactures include 
freight and passenger elevators, candy, 
lubricating greases, agricultural imple- 
ments, plumbers and machinists' tools, car- 
riages, photographic paper and duplicating 
instruments, bee hives, milling machinery, 
galvanized iron cornices, roofing and spe- 
cialties, pasteurizers, iron and brass spe- 
cialties and Slack remedies, with an an- 
nual output of $35,000,000.00. The largest 
green house in the U. S. is located here, 
there being 40 acres under glass at the 
main plant besides three other plants of 
2 to 5 acres, the products of which are 
shipped from coast to coast. Live stock 
handled extensively and has 8 grain ele- 
vators with a capacity of 6,000,000 bushels, 
also railroad repair shops and round houses. 
Home of the State Institute for the deaf and 
dumb. The State Fruit Experiment Station. 
Annual value of manufactured products, 
approximately, $7,000,000.00. Bank clear- 
ings during 1914, $50,000,000.00. 



FREIE PRESSE Every Friday. German 
Independent. Established 1874. Freie Presse 
Publishing _ Co., publishers. Subscription. 
$1.50; claimed average circulation for yeav 
1914, 6,800; 8 pages, 7 columns; length of 
columns, 20 in.; width, 2% in. Can use 
matrices. 

Advertising rates, 28 cts. an inch; 13 con- 
secutive insertions, or 500 inches within one 
year, 25 cts.; 26 insertions or 1,000 inches. 
23 cts.; 52 insertions or 2,000 inches, 20 cts. 
an inch. Reading notices, 10 cts. a line. 

See advertisement on page 546. 



NONPAREIL Every morning except Mon- 
day, including Sunday, and every evening 
except Sunday. Republican. Established 1857. 
New Nonpareil Co., publishers. Subscription, 
$4. Sworn detailed average circulation for 
six months prior to October, 1914, combined 
16,299* net paid; daily, 10 and 24 pages; 
Sunday, 12 to 24 pages, 7 columns; length 
of columns, 22 in.; width, 2% in. Can us? 
matrices. 

Advertising rates, morning and evening edi- 
tion combined, or Sunday, agate, 6 cts. a line: 
1,000 lines, 5 cts. a line; 3,000 lines, 4 cts.: 
5,000 lines, 3 cts.; 7,000 lines, 2Vz cts. a 
line. Special position, 25 to 50% extra 
Classified, lc. per word. Reading notices, 15 
cts. a count line. 



IOWA 



DAVENPORT Population, 1910 census, 43,- 
(128; 1915 estimate, 48,151. On Missis- 
sippi River, Hennepin Canal (the all water 
route to the great lakes), 4 railroads, 
and three interurban lines. Surrounded by 
the richest farming community in the Mis- 
sissippi Valley. Ships grain extensively. 
Manufactures include steel freight cars, 
locomotives, railroad section cars, flour 
mills, oatmeal mill, foundries and machine 
shops, agricultural implements and washing 
machines. Academy of Science and 
Soldiers' Orphans Home located here. 
Value of manufactured products for 1914, 
$25,000,000. Bank clearings during the 
year 1914, $73,598,493. 



CATHOLIC MESSENGER Every Thurs- 
day. Catholic. Established 1882. Fred B. 
Sharon, publisher. Subscription, $2. Sworn 
average circulation for 1914, 6,941*; 12 
pages, 7 columns; length of columns, 20 In.; 
width, 2Vo in. Can use matrices. 

Advertising rates, 1 inch, 40 cts.; 250 in., 
within one year, 36 cts.; 500 in., 32 cts.; 750 
in., 28 cts.; 1,000 in. or more, 25 cts. an inch. 
Reading notices, 10 cts. per count line; pure 
reading, 50% additional. 



DEMOCRAT AND LEADER Every even- 
ing except Saturday and Sunday. SUNDAY 
MORNING. Independent Democratic. Estab- 
lished 1855. Democrat Co., publishers. Sub- 
scription, $5. Sworn detailed average 
circulation for year 1914, daily and Sun- 
day, 24,610*; 12 to 32 pages, 7 columns; 
length of columns, 20 in.; width, 2% in. Can 
use matrices. 

Advertising rates, daily or Sunday, 4 cts. 
a line, flat. Preferred position, 25% extra. 
Classified, lc. per word. Reading notices, 15 
cts. a count line; telegraphic readers, 25% 
extra; on first page, 50 cts. a count line. 

See advertisement on page 466. 



DEMOKRAT Every morning except Mon- 
day including SUNDAY; SEMI-WEEKLY, 
Wednesday and Saturday and WEEKLY, 
Thursday. German. Democratic. Established 
1851. H. Lischer Printing Co., publishers. 
Subscription, daily, $2; semi-weekly, $2; 
weeklv, $2. Claimed average circulation 
for 1914, daily, 4,212; SEMI-WEEKLY, 4,- 
103; WEEKLY, 12,284; daily, 6 to 12 
pages; SEMI- WEEKLY, 8 to 12 pages 
WEEKLY. 20 pages, 7 columns ; length o+' 
columns, 20 in.; width. 2% in. Cannot use 
matrices. 

Advertising rates, transient 50 cts. an inch; 
100 in., 40 cts.; on contract, 35 cts.: 100 in., 
30 cts.; 200 in., 25 cts.; 1,000 in., 20 cts.; 
2,000 in., 17% cts. an inch. 



TIMES Every evening except Sunday. In- 
dependent Republican. Established 1886. E. 
P. Adler, publisher. Subscription, $5. Sworn 
detailed average circulation for twelve months 
prior to April, 1915, 24,665* net paid; 14 t-J 
24 pages, 7 columns; length of columns, 20 
in.; width, 2% in. Can use matrices. 



NELSON CHESMAN & CO.'S RATE BOOK. 



91 



IOWA 



Advertising rates, 56 cts. an inch, flat; 
with position, 63 cts. Classified, lc. per 
word. Reading notices, 15 cts. a count line. 



DECORAH Population 3,592. 2 railroads. 
In the center of excellent farming and stock 
raising region, with fine trade in thorough- 
bred horses. Industries include scale 
and valve works; creamery; manufacturers 
toilet articles, also two large periodical and 
book publishing plants. Bank deposits 
.luring year 1914, $2,920,000.00. 



EVANGELISCHE LUTHERESK KIRKE- 
TIDENTE Every Wednesday. Norwegian. 
Lutheran. Established 1855. Lutheran Pub- 
lishing House, publishers. Subscription, $1; 
circulation not given by publisher; 24 pages, 
1 column; length of columns, 8 in.; width, 
4 in. 

Advertising rates, $2 an inch; $80 an inch 
per year. 

POSTEN OG VED ARNEN In two parts. 
Tuesdays and Fridays. Norwegian-Danish. 
Established 1874. B. Anundsen Publishing 
Co., publishers. Subscription, $1.25. Sworn 
detailed average circulation for year ending 
May 18, 1915, 40,562* net; 20 pages, 7 col- 
umns; length of columns, 21% in.; width. 
2% in. 

Advertising rates, $1.50 per inch, flat. 
Reading notices, long primer, $2 per inch. 
Preferred position, 15% extra. 



DES MOINES Population, 1910 census, 86,- 
368; State census, 1915, 104,000. 19 radiat- 
ing lines of railway. Jobbing center of the 
state. An Insurance center, there being 39 
home companies, with more than 4,000 em- 
ployes. Large coal deposits in immediate 
vicinity. Manufactures include agricultural 
implements, white bronze, carriages, brick 
and - mining machinery, packing house 
products, hosiery, paving and building 
brick, cement, sewer pipe, tile, flour milling, 
caskets, lightning rods, furnaces, brooms, 
suspenders and gloves. Seat of Still Col- 
lege of Osteopathy, Highland Park College, 
Des Moines College, Grandview Danish Col- 
lege and Drake University. Annual value of 
manufactured products, $42,000,000.00. 
Bank clearings during year 1914, $277,- 
164,825.00. 



CAPITAL Every evening except Sunday. 
Republican. Established 1882. Lafayette 
Young, publisher. Subscription, $3. Sworn 
average circulation for twelve months prior to 
April. 1915, 44,061* net paid; 8 to 28 pages. 
8 columns; length of columns, 21% in.: 
width, 2^2 in. Can use matrices. 

Advertising rates, agate, 6 cts. a line. flat. 
Preferred position. 1. 3 or 6 cts. a line ad- 
ditional. Classified, 7 cts. a line. Reading 
notices, 50 cts. a count line; first page, $1 
a line. 

IOWA FARMER Semi-monthly (1st and 
15th). Agricultural. Established 1856. The 



IOWA 



Iowa Farmer Publishing Co., publishers. 
Subscription, 50 cts. Detailed average circu- 
lation for year 1914, . 65,000* ; 16 to 24 
pages, 4 columns: length of columns, 13 in.; 
width, 2% in. Cannot use matrices. Forms 
close 24th of preceding and 10th of month of 
issue. Office, 517 Third Street. 

Advertising rates, agate, 30 cts. a line, flat. 
Reading notices, 35 cts. a line. 

See advertisement on page 496. 



IOWA HOMESTEAD Every Thursday. 
Live Stock and Agricultural. Established 
1855. J. M. Pierce, publisher. Subscription, 
$1. Detailed and guaranteed average circula- 
tion for 1915-16, 140,000; 32 to 84 pages, 4 
columns; length of columns, 13% in.; width, 
2% in. Forms close Thursday preceding. 

Advertising rates, agate, 60 cts. a line; pre- 
ferred position, 12% and 25% extra. Read- 
ing notices, nonpareil, 90 cts. per count line. 
Special display rate in combination with 
Farmer and Stockman (Kansas City, Mo.), 
and Wisconsin Farmer (Madison, Wis.), $1.25 
a line; with Farmer and Stockman, $1; with 
Wisconsin Farmer, 85 cts. a line. 

See advertisement on page 525. 



LOYAL WORKMAN Monthly (1st). Fra- 
ternal A. O. U. W. Established 1886. Bis- 
hard Bros. Printing Co., publishers. Sub- 
scription, $1. Claimed average circulation for 
year 1914, 17,000; 32 pages, 2 columns; 
length of columns, 8 in ; width, 3 in. Can 
use matrices. Forms close 5th of month pre- 
ceding. Office, 912 Hubbell Building. 

Advertising rates, full page, $15; on con- 
tract, 6 months, $12; 12 months, $10 each 
insertion; V 2 or % page pro rata. 



MERCHANTS' TRADE JOURNAL Month- 
ly (1st). Trade. Established 1903. Sworn 
average circulation for year ending March, 
1915, 56,850* net; 64 to 112 pages, 3 col- 
umns; length of columns, 10 in.; width, 2% 
in. Forms close 10th of preceding month. 
Office, 7th Street and Grand Avenue. 

Advertising rates, agate, $5 an inch; 1/12 
page (35 lines), $12.50; Ve page, $25; % 
page, $37.50; Ms page, $50; Y 2 page, $75; 
one page, $150, with discounts of 10 or 20% 
on 6 insertions within one year or 12 con- 
secutive insertions. 



MIDWESTERN Monthly (15th). Literary. 
Established 1906. Greater Des Moines Pub- 
lishing Co., publishers. Subscription, $1. 
Circulation not given by publisher; 100 
pages, 4 columns; length of columns, 12 in.; 
width, 2^4 in. Cannot use matrices. Forms 
close 1st. Office, Good Block. 

Advertising rates, $4 an inch; full page 
(668 lines), $100; % page, $50; V* page, 
$30; Vs page, $20, with discounts of 5 or 
10% on 6 or 12 insertions or 10% on 3 
pages within one year. 

NATIONAL REMOCRAT Every Thursday. 
Democratic. Established 1899. Wm. A. Hut- 
ton, publisher; average circulation for year 
1914, 5,200; 8 pages, 7 columns; length of 



92 



NELSON CHESMAN & CO.'S RATE BOOK. 



IOWA 



columns, 22 in.; width, 2% in. Cannot use 
matrices. Office, 200-2-4 Walnut St. 

Advertising rates, 50 cts. an inch ; on 
yearly contract, 25 cts. an inch. Reading 
notices, 10 cts. a line. 



NEWS Every evening except Sunday. 
SUNDAY MORNING. Independent. Estab- 
lished, daily, 1881. Des Moines Daily News 
Co., publishers. Subscription, $2. Sworn de- 
tailed average circulation for six months prior 
to April, 1915, daily, 43,448* net paid; Satur- 
day issue, 34,301* net paid; Sunday, 36,559* 
net paid; 8 to 16 pages, 8 columns; length of 
columns, 20 in width, 2% in. Can use 
matrices. Office, 211 West 7th Street. 

Advertising rates, agate, 6 cts. a line; in 
full position, 7 cts. flat a line. Reading 
notices, 25 cts. a line. Classified, lc. per 
word. 



PEOPLE'S POPULAR MONTHLY Fam- 
ily. Established 1896. People's Monthly Co., 
publishers. Subscription, 25 cts. Guarantee 1 
average circulation, 750,000; average for 
year ending Sept., 1915, 762,860; 32 to 
40 pages, 4 columns ; length of columns, 
13 9/16 in.; width, 2% in. Forms close 
15th preceding month. Can use matrices. 
Office, Second and Center Streets. 

Advertising rates, agate, $3 a line; full 
page (760 lines), $1,824. 

See advertisement on inside back cover. 



PIERCE'S FARM WEEKLIES See ad- 
vertisement on page 525. 



POSTEN Every Friday. Swedish. In- 
dependent Republican. Established 1903. 
Carl L. Oleson Co., publisher. Subscrip- 
tion, $1; circulation not given by publisher; 
8 pages, 7 columns; length of columns, 21% 
in.; width, 2% in. Can use matrices. Office. 
500 E. Grand Ave. 

Advertising rates, 40 and 50 cts. an inch, 
according to space and time. 



PRODUCER AND CONSUMER Monthly 
(15th). Agricultural-Mail Order. Estab- 
lished 1909. Wm. Wilkinson, publisher. Sub- 
scription, $1. Claimed average circulation 
for 1915-16, 65,000; 24 pages, 4 columns; 
length of columns, 12% in.; width, 2Va in. 
Can use matrices. Forms close 20th of pre- 
ceding month. Office, 211 Davidson Bldg. 

Advertising rates, agate, 15 cts. a line flat. 
Classified, 3 cts. per word. 



REGISTER AND LEADER Every morn- 
ing, including SUNDAY, and TRIBUNE, every 
evening except Sunday. Independent Republi- 
can. Established 1849. Gardner Cowles, pub- 
lisher. Subscription, morning and Sunday, $6; 
evening, $3. Sworn detailed average circula- 
tion for three months ending March, 1915, 
daily including evening Tribune, 68,887* net 
paid; Sunday, 50,590* net paid. Morning, 
10 to 16 pages, evening 12 to 22 pages, Sun- 
day, 50 to 66 pages; enther edition. 7 col- 
umns; length of columns, 21% in.; width, 
2% in. Can use matrices. 



IOWA 



Advertising rates, including Evening Trib- 
une, 8 cts. a line; Sunday, 8 cts. a line; in 
combination with Evening Tribune, 10 cts. a 
line. Full position, 25% extra. Classified, 10 
cts.; three times, 9 cts.; 7 times or more, 8 
cts. a line each insertion; monthly rate, morn- 
ing, evening and Sunday, $2 a line. Sunday 
Magazine section, 12 cts. a line. Pure reading 
notices, 50 cts. a line; readers under business 
locals, 35 cts. a line. 



ROAD MAKER Monthly (1st). Good 
Roads Highway official. Established 1912. 
Roadmaker Co. (Inc.), publishers. Subscrip- 
tion, $1. Claimed average circulation for year 
1914, 20 000; 24 to 30 pages, 4 columns; 
length of columns, 12% in.; width, 2% in. 
Cannot use matrices. Forms close 10th and 
20th of month preceding. Office, Observatory 
Building. 

Advertising rates, $2.80 an inch; full page. 
(672 lines), $107.52; % page, $57.12; % 
page, $30.24; % page, $15.96; tV page $8.40; 
less discount of 5, 10, 15, or 20% on contract 
for 3, 6, 9, or 12 times. Covers in color upon 
application. Classified, 3 cts. per word. 



SPIRIT OF THE WEST Every Wednes- 
day. Horse breeding industry. Established 
1890. P. S. Kell, publisher. Subscription, $1. 
Claimed average circulation for year 1914, 
5,000; 16 to 24 pages, 4 columns; length of 
columns, 13 in.; width, 2% in. Office, Ob- 
servatory Building. 

Advertising- rates, $1 an inch; one month, 
$3.50; three months (13 times), $15; six 
months, $25; one year, $40. 



STAATS ANZEIGER Every Thursday. 
German. Independent. Established 1869. 
Iowa Staats Anzeiger Co., publishers. Sub- 
scription, $2. Claimed average circulation for 
year 1914, 5,545 net; 12 pages, 7 columns; 
length of columns, 21% in.; width, 2% in. 
Office, 226 Third Street. 

Advertising rates, 35 cts. an inch, with dis- 
counts. 



SUCCESSFUL FARMING Monthly (1st). 
Agricultural. Established 1902. E. T. Mere- 
dith, publisher. Subscription, 25 cts. Guar- 
anteed average circulation for year 1915-16, 
exceeding 700,000; 48 to 124 pages, 3 col- 
umns; length of columns, 11 in.; width, 2% 
in. Forms close, first, 15th; last, 25th pre- 
ceding month. Office, 17th and Locust 
Streets. 

Advertising rates, agate, $3.50 a line, flat. 
Demand position, 10%; two colors (red and 
black), 10%; or both, position and color, 
15% extra. Reading notices, double display 
rate. 

See advertisement on colored insert be- 
tween pages 462 and 463. 

TRIBUNE Evening edition of Register and 
Leader, which see. 

WALLACE'S FARMER Every Friday. 
Agricultural. Established 1874. Wallace Pub 
lishing Co., publishers. Subscription, $1. 



NELSON CHESMAN & CO.'S RATE BOOK. 



93 



IOWA 



Sworn detailed average circulation for 1914, 
80,447*; 20 to 56 pages, 4 columns; length 
of columns, 13% in.; width, 2Ye in. Office, 
11th and Walnut Streets. 

Advertising rates, agate, 40 cts. a line. 



WESTERN WORLD Every Thursday. 
Catholic. Established 1902. W. A. Halloran, 
publisher. Subscription, $1.50; circulation; 
not given by publisher; 8 pages, 7 columns; 
length of columns, 18 in.; width, 2% in. Can 
use matrices. Office, 411 Fourth Avenue. 

Advertising rates, 75 cts. an inch ; one 
month, $2; three months, $4.50; six months, 
$7.50; one year, $13.50. Reading notices, 15 
cts. a line. 



YEOMAN'S SHIELD Monthly. Literary 
and Fraternal. Established 1897. H. C. Evans, 
editor. Subscription, 50 cts. Claimed aver- 
age circulation for year 1914, 200,000; 20 
pages, 3 columns ; length of columns, 13 in. ; 
width, 17 ems. Forms close 18th preceding 
month. 

Advertising rates, agate, 60 cts. a line flat 
Reading notices, 80 cts. a line. 



DUBUQUE Population, 1910 census 38,- 
494; 1914, estimate, 43,598. Principal 
steamboat center on Upper Mississippi, 
with shipbuilding factories, boat ways, 
harbor, etc. 4 railroads. Center of rich, 
thickly settled farming section. Leading 
manufacturing city of Iowa, railroad shops, 
iron trade, lumber, clothing, shoe, overall, 
sash and door factories, etc. Is the seat of 
several Educational Institutions. Annual 
value of manufactured products, $30,000,- 
000.00. Bank clearings during the year 
1914, $100,000,000.00. 



CATHOLIC TRIBUNE Every Thursdav. 
English Catholic. Established 1899. KA- 
THOLISCHER WESTEN Every Thursday. 
German Catholic. Established 1875. LUXEM- 
BURGER GAZETTE Every Thursday. 
German Catholic. Established 1871. Catholic 
Printing Company, publishers. Subscription, 
each publication. $2. Claimed combined aver- 
age circulation for year ending April 1915, 
39,614 net; either publication, 12 pages, 7 
columns ; length of columns, 20 in. ; width, 
2 Ye in. 

Advertising rates, covering all three pub- 
lications, $1.50 an inch; 100 in., $1.35; 200 
in., $1.20; 400 in., $1.10; 600 or more in., 
$1 an inch. Reading notices, 35 cts. a line. 



KATHOLISCHER WESTEN See Catholic 
Tribune. 



LUXEMBURGER GAZETTE See Catholic 
Tribune. 



TELEGRAPH-HERALD Every evening 
except Sunday, and every morning except 
Monday, including SUNDAY and SEMI- 
WEEKLY, Tuesdays and Fridays. Independ- 
ent Democratic. Established 1836. The Tele- 



IOWA 



graph-Herald Co., publishers. Subscription, 
evening, $3; morning, $3; Sunday, $1.50; 
semi-weekly, $1. Sworn average circulation for 
six months ending April, 1915, 12,028 net; 
semi-weekly, claimed average for 1914, 9,438; 
12 pages, 7 columns; length of columns, 20 
in.; width, 2Ye in. Can use matrices. 

Advertising rates, morning and evening, 
Sunday, cr semi-weekly, 2 y 2 cts., flat, a 
line. Preferred position, 15 or 25% extra. 
Reading notices, 20 cts. a line. Classified, lc. 
per word. 

See advertisement on page 531. 



TIMES-JOURNAL. Every evening except 
Sunday and morning except Monday, includ- 
ing SUNDAY. Republican. Established 1856. 
Smith-Morgan Printing Co., publishers. Sub- 
scription, daily, $5.50. Sworn detailed aver- 
age circulation for first three months 1915, 
daily, 13,113*; Sunday, 14,711*; daily, 10 
to 16 pages; Sunday, 24 to 32 pages, 7 col- 
umns; length of columns, 20 in.; width, 2Ys 
in. Can use matrices. 

Advertising rates, all editions, 50 cts.; 
special position, 60 cts. an inch ; 100 in. 
within one year, 42 cts. ; next to reading, 45 
cts.; full position, 50 cts.; 200 in., 38, 43 or 
45 cts.; 300 in. cr more, 35, 37 Y 2 or 40 cts. 
an inch. Classified, lc. per word. Reading 
notices, 20 cts. per line; 100 lines, 15 cts.; 
500 lines, 12% cts.; 1,000 lines or more, 10 
cts. 

See advertisement on page 498. 



PORT DODGE Population, 1910 census, 15,- 
543; 1914, estimate, 18,400. On Des 
Moines River and 4 railroads. Coal in the 
vicinity with quarries of gypsum building 
stone. A railroad and automobile center 
for trade throughout northwestern Iowa. 
Industries include machine shops ; packing 
house; butter tub, soap, tile, brick and 
sewer pipe factories; stucco and plaster 
works, or 135 plants, in all, with a yearly 
payroll of $6,462,298.56. One of the largest 
and best hospitals in the State is located 
here. Bank deposits on March 12, 1915, 
$6,370,793.97. Improvements during 1914, 
$1,489,735.00. 

MESSENGER Every evening except Sun- 
day. Republican. Established 1864. Mes- 
senger Printing Co., publishers. Subscription, 
$5. Sworn average detailed circulation for 
last six months of 1914, 7,179*; 8 to 16 
pages, 7 columns; length of columns, 22 in.; 
width, 2% in. 

Advertising rates, single insertion, 25 cts. 
an inch ; on contract, 20 cts. an inch ; full 
position, 25 cts. an inch. Reading notices, 10 
cts. a line; on contract, 500 lines or more, 5 
cts. a line. Classified, lc. per word. 



KEOKUK Population, 1910 census, 14,008; 
1914 estimate, 15,175. On Mississippi River 
and six railroads. Hydro-electric power 
plant costing approximately twenty-seven 
millions, with 300,000 'electrical horse 
power available. Has extensive river trade. 



94 



NELSON CHBSMAN & CO.'S RATE BOOK. 



IOWA 



Industries include starch, shoe, ice, cement 
mixing machinery, garment, box, bent wood 
and canning factories; rolled oats, flour 
and planing mills ; blasting powder, office 
fixtures, egg, butter and poultry packing 
plants; engine, wagon and carriage works, 
foundry and machine shops. Pour largo 
wholesale grocery concerns ; one wholesale 
hardware, one drug, one dental supply and 
one jewelry house, with an annual out- 
put of about $10,000,000.00. Annual value 
of manufactured products, approximately, 
$25,000,000.00. 



CONSTITUTION - DEMOCRAT Every 
evening except Sunday. Democratic. Estab- 
lished 1847. C. E. Warwick, publisher. Sub- 
scription, $5.20. Sworn average circulation 
for six months ending March, 1915, 4,241* 
net; 8 to 16 pages, 7 columns; length of 
columns, 20% in.; width, 2% in. 

Advertising rates, 100 in., M cts. an in.; 
over 250 in., 14 cts. an in. Composition, 5 cts 
an inch additional. Preferred position, 10 
and 20% extra. Classified, lc. a word. Local 
notices, 20 cts. a line; ordinary reading 
notices, 60 cts. an inch; on contracts. 300 in. 
or more, 20 cts. an inch. 



GATE CITY Every evening except Satur- 
day, and SUNDAY MORNING. Republican. 
Established 1846. Gate City Co., publishers. 
Subscription, $3. Sworn detailed average cir- 
culation for six months prior to April, 1915. 
6,069* net paid; 8 to 16 pages; length c.f col- 
umns, 19% in.; width, 2 Vs in. 

Advertising rates, daily, agate, 25 cts. an in.; 
contract rate, over 500 in., 18 cts. an inch ; 
full position, 25% extra. Composition, 5 cts. 
an inch extra. Locals, 20 cts. a line. Classi- 
fied ads., lc. a word. 



LAMONI Population 1,541. On C. B. & Q. 
R. R. In the center of excellent live stock 
and grain growing district. Industries con 
fined largely to publishing house and print 
ing business of the Latter Day Saints. An 
nual value of manufactured products. $50, 
000.00. 



SAINTS-HERALD Every Wednesday. 
Religious. Established 1860. Herald Pub- 
lishing House, publishers. Subscription, $1.50. 
Claimed circulation for year 1914, 5,500; 24 
pages, 3 columns; length of columns, 9% in.; 
width, 2% in. Cannot use matrices. 

Advertising rates, nonpareil, 4% cts. a 
line; 1,000 lines, on yearlv contract, 4 cts.; 
1,500 lines 3 y 2 its. a line. " 



MARSHALLTOWN Population, 1910 census 
13,374; State census, 1915 estimate, 15,000. 
3 trunk line railroads. Heart of large 
Agricultural community. Industries include 
wholesale groceries, packing plant, steam 
specialties, steel furnaces, agricultural im- 
plements, trowels etc., or fifty manufactur- 
ing plants in all. Also has large pork pack- 
ing plant. Annual income from the various 



IOWA 



industries, $10,000,000.00. Agricultural 
products to the value of $6,000,000.00. Five 
banks with deposits of nearly $5,000,000.- 
00. Bank clearings during year 1914, $30,- 
000,000.00. 



AMERICAN MUNICIPALITIES Monthly 
(1st). Municipal Government. Established 
1900. Municipal Publishing Co., publishers. 
Subscription $2. Claimed average circulation 
for 1914, 5,706; 10 pages, 2 columns; 
length of columns, 9 in.; width, 3 in. Cannot 
use matrices. Forms close 15th of preceding 
month. 

Advertising rates, full page, $30; y 2 page, 
$16; V4, page, $9, with discounts on yearly 
contracts. Reading matter 50 cts. a line. 

See advertisement on page 457. 



TIMES-REPUBLICAN Every evening ex- 
cept Sunday. Republican. Established 1856. 
Times-Republican Printing Co., publishers. 
Subscription, $4. Sworn average circulation 
for six months prior to April, 1915, 14,763* 
net paid; 8 to 16 pages, 7 columns; length of 
columns, 21*4 in.; width 2% in. Can use ma- 
trices. 

Advertising rates, 35 cts. an inch; 100 in. 
or more, 30 cts. an inch. Reading notices, 10 
cts. a line. Classified, lc. per word. 



MASON CITY Population, 1910 census, 11,- 
230; State census, 1915, 17,221. On five 
trunk lines of railway, being a division 
point of the C. M. & St. P. and the Chicago 
and Northwestern, employing more than 
1,000 men with a monthly payroll exceed- 
ing, $40,000. Also has a well equipped 
street railway system and an interurban line 
running to Clear Lake, a summer resort 
of 2,725 people. Is in the center of a rich 
farming community; said to be the largest 
drain tile center in the world. Other in- 
dustries are: cement and brick works; 
packing house; stone quarries; office and 
store fixture factory, or more than sixty 
manufacturing plants in all, having more 
than 3,000 employes with an annual pav- 
roll exceeding $2,500,000.00. Iowa Odd 
Fellows' Orphans' Home and Old Folks' 
Home are located here. 



GLOBE GAZETTE Every Evening except 
Sunday. Republican. Established 1893. Globe- 
Gazette Printing Co., publishers. Subscrip- 
tion. $3. Sworn average circulation for six 
months ending March 1915 5,443* net paid; 
8 to 16 pages; 7 columns, length of columns, 
20% in.; width, 2% in. Can use matrices. 

Advertising rates, 20 cts. an inch; on yearly 
contract 1000 or more inches, 17% cts. ail 
inch. Composition, 4 cts. an inch additional. 
Special position, 2 or 3 cts. extra. Reading 
matter, 10 cts. a line. Classified, 1 ct. per 
word first insertion, %c. per word thereafter. 



MOUNT VERNON Population 1,532.. On C. 
& N. W. R. R. In center of farming com- 
munity. Seat of Cornell College (Methodist). 



NELSON CHESMAN & CO.'S RATE BOOK. 



95 



IOWA 



FRUITMAN AND GARDENER Monthly. 
Horticultural. Established 1897. Fruitman 
and Gardener (Inc.), publishers. Subscrip- 
tion, 50 cts. Claimed average circulation for 
1914. 34,200; 20 to 56 pages. 3 columns; 
length of columns, 10 in.; width, 2% in. 
Forms close 15th preceding month. 

Advertising rates, 25 cts. a Tine flat. 



MUSCATINE Population 16,178. On Missis- 
sippi River and 4 railroads. Is the center 
of an intensive farming community, raising 
melons, sweet potatoes and cabbage most 
extensively, and here is located the largest 
(excepting Pittsburg) of the Heinz' farms 
and pickling plants; there are also located 
the largest sweet water pearl button fact- 
ories in the world; other industries in- 
clude sash and door, planing and saw mills ; 
jewelry, novelties, terra cotta, steel burial 
vault, air and steam caliope, grain grader, 
grain separator and canning factories ; 
potteries and brick works. Annual value 
of manufactured products, $1,000,000.00. 
Bank deposits during year 1914, $7,000,- 
000.00. 



JOURNAL Every evening except Sunday. 
Republican. Established 1840. Frank D. 
Throop, publisher. Subscription, $5. Sworn 
average circulation for twelve months prior 
to April, 1915, 6,780* net paid; 10 to 12 
pases; 7 columns; length cf columns, 20 in.: 
width, 2% in. Can use matrices. 

Advertising rates, 21 cts. an inch, with posi 
tion, 25 cts. an inch. Classified, Vzc a word. 
Reading notices, 10 cts. per count line. 



NEWS-TRIBUNE Every evening except 
Saturday or Sunday, and SUNDAY MORN- 
ING. Muscatine News Co., publishers. Sub- 
scription, -$5. Sworn average circulation for 
six prior to April 1915, 4,108* net paid; 
8 to 12 pages, 7 columns; length of columns, 
20 in.: width, 2% in. Can use matrices. 

Advertising rates, 15 cts. an inch, flat. 
Preferred position, 15% extra. Readers, 5 
cts. a line. Classified, lc. per word. 



IOWA 



9,727* net paid; 8 to 16 pages, 7 columns; 
length of columns, 20 in.; width, 2 V 6 in. Can 
use matrices. 

Advertising rates, 30 cts. an inch flat ; 
with position, 35 cts. an inch. Classified. 
V2C a word each time. Reading notices, 10 
cts. per count line. Tri-Weekly, 18 cts. an 
inch; with position, 21 cts. 



OTTUMWA Population, 1910 census, 22,- 
012; 1912 estimate, 24,587. 4 railroads 
Center of Iowa Coal Fields and a most im 
portant trade and manufacturing center of 
Southern Iowa. Industries include cigar 
factories, agricultural implements, iron 
drill, machine, mining machinery, boiler and 
stove works, hay machinery and iron works, 
foundries, planing mills, electrical machin- 
ery, candy, canning, overall, cigar and 
many smaller factories, also large pork and 
beef packing house. Municipally owned 
water power. Annual value of manufactured 
products, $16,000,000.00. Bank clearings 
during the year 1914, approximately, $42,- 
000,000.00. 



COURIER Every evening except Sunday. 
Republican. Established 1848. Courier Print- 
ing Co., proprietors. James F. Powell, pub- 
lisher. Subscription, $6. Sworn average cir- 
culation, for six months prior to April 1915, 



PELLA Population 3,021. C. R. I. & P. Ry. 

In center of argicultural community. Manu 
factures include brick, tile and tile ditch- 
ing machines, straw stackers, feeders and 
wagons. Seat of Central University of 
Iowa. 



BAPTIST RECORD Every Thursday. 
Baptist. Established 1899. Sadler Bros. & 
Co., publishers. Subscription, $1. Claimed 
average circulation for year 1914, 5,000; 16 
pages, 3 columns; length of columns, 10 
in.; width, 2% in. 

Advertising rates, agate, 4 cts. a line. 



SIOUX CITY Population, 1910, census, 47,- 
828; 1915 estimate, 61,787. On Missouri 
River and 6 railroads. Distributing and job- 
Inns center for vast territory, including the 
most fertile agricultural and stock raising 
land. Manufactures include boiler works; 
linseed oil mills; electrical and brass works; 
breweries; cement, gas engine, cement ma- 
chinery, galvanized tank and barrel works; 
soap factory; vinegar and pickling works; 
sash and door and fountain pen factories: 
planing and flour mills; paving brick and 
sewer pine works, potteries ; glove and 
men's garment, candy and cracker factories: 
also extensive pork packing trade. Seat of 
Morningside College, also Franciscan Col- 
lege for boysr Post Office receipts, for 
year ending April 1915, $401,218.64. Live 
stock receipts, 1914, $61,000,000.00. An- 
nual value of manufactured products, $40,- 
000,000. Bank clearings during year 1914 
$180,176,840. 

FARMER AND BREEDER Semi-monthly 
(1st and 15th). Live Stock and Agricultural. 
Established 1878. Farmer & Breeder Co., pub- 
lishers. Subscription, $1. Sworn detailed 
average circulation for first three months. 
1915, 69,545* net paid; 16 to 48 pages. 4 
columns; length of columns, 13 % in.; width, 
2 Ys in. Forms close Friday morning pre- 
ceding. 

Advertising rates, agate, 35 cts. a line flat. 
Classified, 5 cts. per word. 



JOURNAL Every morning including SUN- 
DAY and every evening except Sunday. Re- 
publican. Established 1870. Perkins Bros. 
Co., proprietors. Subscription, morning, $3: 
evening, $2; Sunday, $1.50. Sworn detailed 
average circulation for twelve months prioi 
to April 1915, 48,083* net paid; 10 to 36 
pages, _ 7 columns; length of columns, 21% 
in.; width, 2% in. Can use matrices. 

Advertising rates, daily or Sunday (all edi- 
tions), 6 cts. a line; 1,000 lines within one 



96 



NELSON CHESMAN & CO.'S RATE BOOK. 



IOWA 



year, 5% cts.; 2,000 lines, 5 cts. a line; pre- 
ferred position, 5, 15 and 25% extra. Head- 
ing notices, 15 cts. a count line; pure read- 
ing, 30 cts. a line; telegraphic reading, 50 
cts. a line. Classified (minimum 10 cts.), lc. 
per word, by the month, $1.25 a line. Schools, 
resorts, publishers and mail order, 5 cts. a 
line. 

See advertisement on page 477. 

LIVE STOCK RECORD Every evening 
except Sunday. Live Stock. Established 1901. 
Record publishing Co., publishers. Subscrip- 
tion, $3 ; circulation not given by publisher, 
16 pages, 7 columns, length of columns, 19% 
in.; width, 2% in. Can use matrices. Office, 
306 Pierce Street. 

Advertising rates, agate, 2 cts. a line, 5,000 
lines within one year, iy 2 cts. a line. 



NATIONAL PROTESTANT Semi monthly. 
Every other week. Established 1914. "Woman's 
National Protestant League, publishers. Sub- 
scription, 50 cts. Claimed average circula- 
tion for year 1915-16, 25,000; 4 pages, 6 
columns; length of columns, 19 ^ in.; width, 
2% in. Can use matrices. Forms close 10 
days in advance. Davidson BId'g. 

Advertising rates, agate, 10 cts. flat a 
line. 



NEWS Every evening except Sunday. In- 
dependent. Established 1906. The Sioux City 
News Co., publishers. Sworn average circu- 
lation for six months prior to April, 1915, 
15,600 net; 8 to 16 pages, 7 columns; length 
of columns, 20 in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate, 3 cts. a line, flat; 
position rate, 25% extra. Reading notices, 
25 cts. a count line; telegraphic readers, 60 
cts. a count line. Business locals, 25 cts. a 
line. Classified, lc. a word; $1 a line per 
month. 



SVENSKA MONITOREN Every Friday. 
Swedish. Republican. Established 1895. 
Swedish Monitor Publishing Co., publisher. 
Subscription, $1. Claimed average circulation 
for year 1914, 8,700; 8 pages, 7 columns; 
length cf columns; 20 in.; width, 2% in. 

Advertising rates on application. 



TRIBUNE Every evening except Sunday. 
Independent. Established 1884. The Tribune 
Co. (Incorp.), publishers. Subscription, $3. 
Sworn average circulation for six months 
prior to April, 1915, 47,028* net; 10 to 24 
pages, 7 columns; length of columns, 21 in.; 
width, 2% in. Can use matrices. 

Advertising rates, 6 cts. flat a line. Pre- 
ferred position, 15 and 25% extra. Local 
notices, body type, 30 cts. a line; tele- 
graphic readers, 50 cts. a line. Classified, 
lc. per word. 



UNION ADVOCATE Every Thursday. 
Labor. Established 1895. "William Bastian, 
publisher. Subscription, $1. Claimed aver- 



IOWA 



age circulation for year ending, April 1915, 
7,500; 8 pages, 7 columns; length of col- 
umns, 21% in.; width, 2% in. Can use 
matrices. 

Advertising rates, 25 cts. an inch. 



STORY CITY Population 1,387. 2 railroads. 
Excellent grain raising section. Industries 
include creamery, sorghum mills, butter tub 
factories and cement products. 



VISERG-UTTEN Every Thursday. Norwe- 
gian-Danish. Republican. Established 1894. 
G. Amlund, publisher. Subscription, $1. 
Claimed average circulation for year 1913, 
13,000; 8 pages, 7 columns; length of col- 
umns, 20 in.; width, 2% in. 

Advertising rates, 50 cts. an inch. 



TRAER Population 1,373. 2 railroads A 
most fertile agricultural section devoted 
principally to the raising of fine breeds of 
imported cattle and horses. 



FARM AND REAL ESTATE JOURNAL 
Monthly. Agricultural and Real Estate. Es- 
tablished 1896. Charles "Wood & Son, pub- 
lishers. Subscription, 40 cts. Claimed average 
circulation for year 1914, 15,500; 24 to 32 
pages, 3 columns; length of columns, 9 in.; 
width, 2% in. 

Advertising rates, 15 cts. a line. Classified, 
2 cts. per word. 

VINTON Population, 3,336. On Chicago, R. 
I. & Pac. Railroad. Located in a thriving 
agricultural and stock raising section. Other 
industries are steel; brick and tile works 
and canning factory. Iowa College for the 
Blind is located here. 



CEDAR VALLEY TIMES Tri-Weekly, 
Monday, Wednesday and Friday. Democratic. 
Established 1886. Henry G. Kruse, editor and 
publisher. Subscription, $1. Sworn average 
circulation for six months ending May, 191r> 
5,050* net; 8 pages, 7 columns, length of 
columns, 20 in.; width, 2% in. Can use mat- 
rices. 

Advertising rates, 20 cts. an inch, flat. Com- 
position, 5 cts., an inch, additional. Special 
position, 10 and 20% extra. 



WATERLOO Population, 1910 census, 26,- 
693; 1915, estimate, 33,500. On Cedar 
River and 4 railroads. In the center of a 
fertile farming section; great dairy center; 
has fine water power. Industries numbering 
more than 500, giving employment to more 
than 7,000 persons and producing more than 
2,800 different articles including electric 
light works, gasoline engines, cream separ- 
ators, refrigerators, bank and store fixtures, 
blank books, cement block and cement block 
machinery; automobile and farm implements 
factories, cooper shops and flour mills; al- 
so Illinois Central railway repair shops, em- 
ploying 1,100 men with a monthly payroll of 



NELSON CHESMAN & CO.'S RATE BOOK. 



97 



IOWA 



$95,000.00. Handles 80,000 carloads freight 
together with a jobbing trade amounting to 
$20,000,000.00 annually. Post-Office receipts 
in 1914, $205,962.12. Annual value of man- 
ufactured products, approximately, $30,- 
000,000.00. Bank clearings during year 
1914, $73,211,283.84. 



CORN Monthly (1st). Agricultural-Corn 
culture. Established 1912. Corn Publishing 
Co., publishers. Subscription, 50 cts. Claimed 
average circulation for 1914, 85,000; 16 to 
32 pages, 4 columns; length of columns, 13 
in.; width, 2% in. Forms close 20th of pre- 
ceding month. 

Advertising rates, 40 cts. a line; full page 
(728 lines), $250. Classified, 5 cts. per 
word. 



IOWA 



Claimed average circulation for year 1914, 
5,782; 68 to 100 pages, 2 columns; length 
of columns, 7 in.; width, 1% in. Forms close 
20th preceding month. 

Advertising rates, one inch, $4; two in., 
$6.50; % page, $8.50; % page, $12: one 
page, $17.50. Reading notices, 40 cts. a 
line. Classified, 5 cts. per word. 



COURIER AND REPORTER Every even- 
ing except Sunday. Republican. Established 
1858. W. H. Hartman Co., publishers. Sub- 
scription, $6. Sworn detailed average circu- 
lation for twelve months prior to April 1915, 
13,945* net paid; 12 to 18 pages, 8 columns; 
length of columns, 20 in.; width, 2Ye in. Can 
use matrices. 

Advertising rates, agate, SY2 cts. a line; 
26 times or 100 in., within one year, 3 cts.; 
52 times or 200 in. 2% cts. a line. Full 
position, 10% extra. Classified, lc. per 
word. Reading notices, 14 cts. a line; 500 
lines on yearly contract 12 cts. a line; first 
page readers, 35 cts. a line. 



CREAMERY JOURNAL Semi-monthly. 
(1st and 15th). Trade. Established 1890. 
Subscription, $1. Claimed average circulation 
for year 1914, 5,384; 24 to 36 pages, 3 
columns; length of columns, 10% in.; width, 
2y 8 in. 

Advertising rates, $1 an inch; full page, 
$18; % page, $10; % page, $6; first cover, 
$22.50; back or inside covers, $20. 



EGG REPORTER 18 times a year. Ess: 
trade. Established 1893. Subscription, $1.50. 



KIMBALL'S DAIRY FARMER Semi- 
monthly (1st and 15th). Dairy. Agri- 
cultural. Established 1903. Subscription, 
five years, $1. Sworn detailed average cir- 
culation for six months ending June 15, 1915, 
152,500*; 32 to 64 pages, 4 columns; length 
of columns, 13 in.; width, 2% in. Forms 
close 5th and 20th of each month. 

Advertising rates, agate, 75 cts. a line, 
flat; full page, $500; inside cover, $525; 
back cover (in colors), $550. 

See advertisement on page 547. 



MILK TRADE JOURNAL Monthly 
(10th). Established 1913. Fred L. Kimball 
Co., publishers. Subscription, $1. Claimed 
average circulation for 1914, 5,694; 24 to 32 
pages, 3 columns ; length of columns, 10 in. ; 
width, 2*4 in. Cannot use matrices. Forms 
close 5th. 

Advertising rates, $1.50 an inch; full pasre 
(30 in.), $30; % page, $18; % page, $10; 
cover page, $35. Classified, 3 cts. per word. 



TIMES-TRIBUNE Every morning except 
Monday, including SUNDAY. Independent. 
Established 1871. Waterloo Times-Tribune 
Publishing Co. (Inc.), publishers. Subscrip- 
tion, $5.20. Claimed average circulation for 
year 1914, daily, 6,834 net paid; Sunday. 
7,136 net; 8 to 20 pages, 7 columns; length 
of columns, 21% in.; width, 2% in. Can 
use matrices. 

Advertising rates, 30 cts. an inch; full 
position, 36 cts.; 100 inches, 28 or 33% 
cts.; 350 inches or more, 21 or 25 cts. an 
inch. Sunday, alone, 35 cts. an inch. Clas- 
sified, lc. per word. 



KANSAS 



ATCHISON Population 16,429. On Missouri 
River and 4 railroads. Leading commercial 
city of the state, enjoying an extensive ex- 
port trade in flour, live stock and grain as 
well as lumber. A number of large flour 
mills ; also wholesale hardware, grocery and 
harness establishment, foundry and machine 
shops. 



CHAMPION Every evening except Satur- 
day and Sunday. SUNDAY MORNING. In- 
dependent Republican. Established 1858. 
Atchison Champion Publishing Co., pub- 
lishers. Subscription, $3. Sworn average cir- 
culation for six months prior to April 1, 1915, 



2,855* net paid; 6 to 14 pages, 7 columns; 
length of columns, 21 in.; width, 2% in. Can 
use matrices. 

Advertising rates, agate, 1 % cts., flat, a 
line. Readers, 10 cts. per line. Classified, 
lc. per word first insertion and %c. for ad- 
ditional insertions. 



GLOBE Every evening except Sunday. 
Independent. Established 1878. Globe Pub- 
lishing Co., publishers. Subscription, daily, 
$5.20. Sworn average circulation for six 
months prior to April, 1915, 6,450* net paid; 
8 to 12 pages, 7 columns; length of columns, 
22 in.; width, 2% in. Can use matrices. 



98 



NELSON CHBSMAN & CO.'S RATE BOOK. 



KANSAS 



Advertising rates, agate, 2 cts. a line; 
yearly contracts, 2,000 lines or more, 1% 
cts. a line; first page, double rates; top posi 
tion, 25%;. full position, 15% extra. Read 
ing notices, 10 cts. a line; pure readers, body 
type (7 point), 25 cts. a line; telegraphic 
readers, 35 cts. a line. Classified, lc. per 
word. 



MIDWEST MOOSE REVIEW Monthly. 
Fraternal. Established August, 1912. Mid- 
west Review Publishing Co., publishers. Sub- 
scription, $1 ; circulation not given by pub- 
lisher. 28 pages, 3 columns; length of col- 
umns, 9 in.; width, 2% in. 

Advertising rates, agate, 16 cts. a line; on 
contract, 1,125 lines, 14 cts.; 2,250 lines, 12 
cts.; 4,500 lines, 10 cts. a line. 10% dis- 
count on stereotyped copy. Pure reading 
matter, 40 cts. a line. 



GIRARD Population 2,446. 3 railroads. In 
center of agricultural region. Coal mining 
also extensively carried on; has creameries, 
canning factory, stove and zinc smelter. 



APPEAL TO REASON Every Saturday. 
Socialistic. Established 1895. W. H. Wayland. 
publisher. Subscription, 50 cts. Sworn de- 
tailed average circulation for year 1914, 
488,857* net paid; 4 pages, 7 columns; 
length of columns, 19% in.; width, 2% in. 
Forms close 12 days in advance. Can use 
matrices. 

Advertising rates, |1.20 per agate line. 

See advertisement on page 498. 



HUTCHINSON Population 16,364. On Ar- 
kansas River and 3 railroads. Distributing 
point for central and southwestern Kansas. 
Large export trade in grain, flour, live 
stock; also an extensive lumber trade and 
likewise has flour mills, soda ash plant; 
strawboard factory; alfalfa meal mill; vein 
of rock salt 300 feet depth with a produc- 
tion of 5,700 barrels daily. Seat of State 
Industrial Reformatory. 



GAZETTE Every morning except Mon- 
day, including SUNDAY. Independent Demo- 
cratic. Established 1908. The Mid-West 
Printing Co., publishers. Subscription $3. 
Sworn average circulation for six months 
prior to Apri 1 , 1915, 9,460* net paid: 
8 to 20 pages, 7 columns; length of columns, 
21 in.; width, 2% in. Can use matrices. 

Advertising rates, 40 its. an inch; 26 
times, 30 cts.; 52 times or 100 in., 27 cts.; 
104 times or 250 in., 25 cts.; 156 times or 
500 in., 22 cts. an inch. Position, next to 
reading, 15% extra. Mail order copy, 25 
cts. an inch, flat. Reading notices, 15 cts. a 
line. Classified, lc. per word. 



NEWS Every evening except Sunday. Re- 
publican. Established 1872. The News Co., 
publishers. Subscription, $3. Claimed aver- 
age circulation for year ending April, 1915 
8,728; 10 to 20 pages, 7 columns; length of 



KANSAS 



columns, 21 in.; width, 2% in. Can use mat- 
rices. 

Advertising rates, 40 cts. an inch; one 
month, 30 cts.; three months, 28 cts.; six 
months, 26 cts.; one year, 25 cts. an inch, 
per time; e. o. d., 25% extra; 2 times a 
week, 33%%. Open space, within one year, 1 
100 in., 35 cts. an inch: 250 in., 30 cts.; 
500 in., 28 cts.; 1,000 in. or more, 25 cts. 
an inch; preferred position, 15 and 25% 
extra. Pure reading notices, 20 cts. a line; 
first page, 40 cts. a line ; ordinary readers, 
10 and 20 cts. a line. Classified, lc. per word. 



IOLA Population 9,032. On Mo. Pac; 
Atch., Top. & S. Fe. and Mo. Kans. & Tex. 
Railway Systems. Located in center of 
Kansas natural gas fields and is a trade 
center of a prosperous agricultural district. 
Leading industries are zinc smelters; brick 
plants ; cement and iron works. Annual 
income from the various industries, $10,- 
000,000. Bank clearings during 1914, $6,- 
000,000. 

REGISTER Every evening except Sunday. 
Republican. Established 1867. Register Pub- 
lishing Co. (Inc.) publishers. Subscription, 
$4. Sworn average circulation for six months 
prior to April, 1915, 4,823* net paid; 6 to 8 
pages, 7 columns; length of columns, 20 in.; 
width, 2% in. Can use matrices. 

Advertising rates, 14 cts. flat an inch; full 
position, 17 cts. an inch; composition, 5 cts. 
an inch additional. Reading notices, 10 cts. 
a line. Classified, lc. per word. 



KANSAS CITY Population, 1910 census, 
82,331; 1915 estimate, 95,000. On Missouri 
River, adjacent to Kansas City, Mo. Great 
live stock market and meat packing center. 
Has planing and flour mills; oil tank, 
box and basket, cement and wagon 
factories and car and repair shops of several 
railroads. Coal and natural gas in vicinity. 
Kansas State Institution for the Blind lo- 
cated here. Annual value of manufactured 
products, $175,000,000.00. 



BOILERMAKERS JOURNAL Monthly 
fist). Labor. Established 1888. Int. Bro. 
Boilermakers, Iron Ship Bldrs. and Helpers 
of America, publishers. Subscription, $1. 
Claimed average circulation for year 1914, 16,- 
750; 80 pages, 2 columns, length of col- 
umns, 8 in.; width, 2% in. Can not use 
matrices. Forms close 20th of month preced- 
ing. Office, 721 Minnesota Ave. 

Advertising rates, full page, $27; on three 
months contracts, $23.33; six months, $21.66- 
twelve months, $20; one half page, $15; 
$13.33, $11.66 or $10.83; % page, $9, $7.33. 
$6.66 or $5.83; one eighth page, $5, $4. $3.66 
or $3.33. Reading notices, (nonpareil), 30 
cts. a line. 



COOPER'S INTERNATIONAL JOURNAL 
Monthly (1st). English and German. Labor. 
Established 1890. Wm. R. Deal, publisher. 
Subscription, $1. Claimed average circu- 



NELSON CHESMAN & CO.'S RATE BOOK. 



99 



KANSAS 



lation for year 1914, 9,000; 64 pages, 2 
columns; length of columns, 8 in.; width, 2% 
in. Forms close 10th preceding month. 

Advertising rates, agate, 6% cts. a line; 
per inch, 75 cts.; M page, $4; % page, $7; 
one page, $10. Discount, 15% on six month, 
20% on twelve month contract. 



GAZETTE-GLOBE Every evening except 
Sunday, also WEEKLY, Thursday. Independ- 
ent-Democratic. Established 1885. The Gazette 
Publishing and Printing Co., publishers. Sub- 
scription, daily, $3; weekly, 25 cts. Sworn 
average circulation for six months prior to 
October, 1914, daily, 4,500* net paid; weekly, 
claimed average for year 1914, 54,765 net 
paid. Either edition; 4 to 8 pages, 7 col- 
umns; length of columns, 21% in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, daily, 30 cts. an 
inch. Preferred position, 5, 10 or 15% extra. 
Classified, lc. a word. WEEKLY, display, 20 
cts. a line; full page, $400. Classified, 4 cts. 
per word. 

LAWRENCE Population 12,374. On Kansas 
River and 4 railroads. Has largest^ water 
power plant in the state. Industries in- 
clude horse collar, canning, flour, paper, 
piano, carriage, shirt, ice, bale tie, cooper- 
age, brass, iron, vitrified and building 
brick, cigar, egg case and shipping cartoon 
factories; wholesale groceries and seed 
houses ; also large nurseries. Seat of 
University of Kansas with 2,750 students, 
and Haskell Institute, the largest Indian 
school in the world. 



KANSAS 



JOURNAL-WORLD- Every evening except 
Sunday. Republican. Established 1857. The 
World Co., publishers. Subscription, $1.50. 
Sworn detailed average circulation for six 
months prior to April 1915, 4,811* net paid; 
8 pages, 7 columns; length of columns, 20% 
in.; width, 2% in. 

Advertising rates, 15 cts. an inch, flat; 
next reading, 16% cts\ ; full position, 18 cts.; 
composition, 5 cts. an inch extra. Reading 
matter, 10 cts. per count line for first inser- 
tion, 6 cts. a line for succeeding insertions ; 
black lines count double. Classified, 1<; a 
word, first insertion; %c. each subsequent 
insertion (minimum charge, 25 cts.). 



LEAVENWORTH Population, 1910 census, 
19,363; 1915 estimate, 23,000. On Mis- 
souri River and 7 railroads. A most im- 
portant commercial center. Coal abund- 
ant. Has soap, carriage, boiler, bridge, 
furniture, pump, washing machine, hinge, 
glove and amusement device factories, 
milling machinery and stove works. Soldiers' 
Home, U. S. Infantry and Cavalry Post 
located here. 



POST Every evening except Sunday. In- 
dependent. Established 1905. Post Publish- 
ing Company, publishers. Subscription, $5.40. 
Claimed average circulation for 1914, 5,612; 



8 to 16 pages, 7 columns; length of columns, 
21% in.; width, 2% in. Can use matrices. 

Advertising rates, run of paper, 22 cts. an 
inch; full position, 30 cts. an inch flat. Read- 
ers, first page, 25 cts. a count line; run of 
paper, 15 cts.; 500 lines, 10 cts.; 1,000 lines, 
8 cts. a line. Classified, 5 cts a line. 



TIMES Every morning except Monday, 
and WEEKLY, Thursdays. Republican. Es- 
tablished 1857. D. R. Anthony, Jr., manager. 
Subscription, dai'y, $3; weekly, 25 cts. 
Sworn average circulation for twelve months 
prior to April 1, 1915, daily, 7,618* net paid; 
weekly, claimed average for year 1914, 10,- 
000; 8 to 16 pages, 7 columns; length of 
columns, 20 in.; width, 2% in. Can use 
matrices. 

Advertising rates, daily or weekly, 1 inch, 
one time, $1. each subsequent insertion, 50 
cts.; 500 in. in one year, 40 cts.; 1,000 in., 
35 cts. an inch; preferred position, 25% extra. 
Reading notices, daily or weekly, 20 cts. a 
line; 1,000 lines, 12 y 2 cts. Classified, (mini- 
mum, 4 lines), 5 cts. a line. 

See advertisement on page 520. 



PITTSBURG Population, 1910 census 14,- 
755; 1915 estimate, 17,737. On Atch., lop. 
& S. Fe; Mo. Pacific; K. City Southern and 
St. L. & S. P. ("Frisco") Railway 
Systems; also over 100 miles Interurban 
Street Railway, connecting up a population 
of more than 150,000. Extensive coal mines, 
brick and sewer tile work ; iron foundry, 
zinc smelters; also railway repair shops 
employing more than 1,500 men. Annual 
income from the various industries, $18,- 
000,000. Bank clearings during 1914, $11,- 
772,875.29. 

KANSAS HEADLIGHT Every evening ex- 
cept Sunday, and WEEKLY, Thursdays. Re- 
publican. Established 1884. Moore Bros., 
publishers. Subscription, daily, $4; weekly, 
50 cts. Sworn average circulation for year 
ending April, 1915, daily, 6,508*; weekly, 
4,280*; daily, 8 to 16 pages; weekly, 10 to 
16 pages, 7 columns; length of columns, 
21% in.; width, 2V& in. 

Advertising rates, daily or weekly, 20 cts. 
an inch. Reading notices, 5 cts. a line. 



ST. PAUL Population 927. Located on Mo. 
Kans. & Tex. Railway System, 34 miles 
southwest of Ft. Scott, in a fertile agricul- 
tural section. Leading industries are cream 
separating station, stock raising, hops and 
alfalfa. 



A. H. T. A. NEWS Every Thursday. Prop- 
erty Protection. Established 1900. W. W. 
Graves, publisher. Subscription, 50 cts. 
Claimed average circulation for year ending 
April 1915, 6,500; 8 pages, 4 columns; 
length of columns, 13 in., width, 2% in. Can- 
not use matrices. 

Advertising rates, 35 cts. an inch. 



r T is estimated that over 70 million dollars of advertising appropriation funds have been 
administered, and the respective campaigns conducted, by Nelson Chesman & Co. 



100 



NELSON CHESMAN & CO.'S RATE BOOK. 



KANSAS 



TOPEKA Population 43,684. On Kansas 
River and four railway systems. Has 
six flour mills and two packing houses, 
steam boiler works; silo factories; agri- 
cultural implement, pump and engine 
works ; foundry and machine shops and car 
shops and general offices of Atchison, To- 
peka and Santa Fe R. R., employing 5,000 
officials, clerks and hands generally. 
Seat of Washburn College and Bethany 
College for girls. The Capital city of Kan- 
sas. A State Insane Asylum and State In- 
dustrial School are located here. Annual 
payroll of $5,000,000.00, covering the vari- 
ous enterprises. Annual value of manufac- 
ture products, $20,000,000.00. Bank clear- 
ings during year 1914, $82,885,114. 



CAPITAL Every morning including SUN- 
DAY. Republican. Established 1879. Arthur 
Capper, publisher. Subscription, $4. Sworn 
detailed average circulation for six months 
ending March, 1915, 33,971* net paid; 8 
to 32 pages, 7 columns; length of columns, 20 
in. ; wjdth, 2 Va in. Can use matrices. 

Advertising rates, agate, daily or Sunday, 
full position, 6 cts.; next to reading matter, 
5y 2 cts.; run of paper, 5 cts. a line, fiat. 
Classified, lc. a word; per week (7 inser- 
tions), 5 cts. a word; per month (30 inser- 
tions), 20 cts. a word. Reading notices, 25 
cts. a count line. 

See advertisement on colored insert be- 
tween pages 476 and 477. 



CAPPER'S PUBLICATIONS 

See advertisement on colored insert be- 
tween pages 476 and 477. 



CAPPER'S WEEKLY Every Saturday. 
Agricultural and News Review. Established 
1880. Arthur Capper, publisher. Subscrip- 
tion, 25 cts. Sworn detailed average circula- 
tion for six months ending March, 1915, 256 - 
615*; 8 to 12 pages, 7 columns; length of 
columns, 20 in.; width, 2% in. Can use mat- 
rices. 

Advertising rates, agate, 50 cts. a line, 
flat; full page (1,960 lines), $800. Reading 
notices, $1 a line. Classified, 8 cts. per word; 
4 times, 28 cts. per word. 

See advertisement on colored insert be- 
tween pages 476 and 477. 



FARMERS' MAIL AND BREEZE Every 
Saturday. Agricultural. Established 1872. 
Arthur Capper, publisher. Subscription, $1. 
Sworn detailed average circulation for six 
months ending March, 1915, 108,521* net 
paid; 32 to 64 pages, 4 columns; length 
of columns, 13 % in.; width, 2V& in. Can use 
matrices. Forms close Monday preceding. 

Advertising rates, agate, 50 cts. a line; 
preferred posittion extra. Reading notices, 
80 cts. a line. Classified, 5 cts. a word; 4 
times, 16 cts. a word. 

See advertisement on colored insert be- 
tween pages 476 and 477. 



KANSAS 



HOUSEHOLD Monthly. Literary-Family. 
Established 1902. Arthur Capper, publisher. 
Subscription, 25 cts. Sworn detailed average 
circulation for six months ending March, 
1915, 777,083* net paid; 32 pages, 4 col- 
umns; length of columns, 13 ^ in.; width, 
2% in. Cannot use matrices. Forms close 
20th preceding month. 

Advertising rates, agate, $3 a line; 25, 20 
and 15% discount on 1, Yz and *4 page 
spaces; back cover page, $1,900. Reading 
notices, $4.50 a line. Classified, 30 cts. per 
word. 

See advertisement on colored insert be- 
tween pages 476 and 477. 



KANSAS FARMER Every Saturday. Agri- 
cultural. Established 1863. Kansas Farmer 
Co., publishers. Subscription, $1. Detailed 
average circulation 1914, 62,627*; 24 
to 48 pages, 4 columns ; length of col- 
umns, 14 in,; width, 2% in. Forms close 
Monday noon preceding. 

Advertising rates, agate, 30 cts. a line, flat; 
full page, $210. Readers, 50 cts. a line. Clas- 
sified, 4 cts. per word. 



MISSOURI VALLEY FARMER Monthly. 
Established 1893. Arthur Capper, publisher. 
Subscription, 25 cts. Sworn detailed average 
circulation for six months ending March. 1915, 
484,626* net paid; 32 to 40 pages, 4 columns; 
length of columns, 13 X A in.; width, 2% in. 
Cannot use matrices. Forms close 25th pre 
ceding month. 

Advertising rates, agate, $2 a line; posi- 
tion, 10% extra; 1 page (740 lines), $1,100; 
back cover page, $1,200. Reading notices, 
$3 a line. Classified, 15 cts. a word. 

See advertisement on colored insert be- 
tween pages 476 and 477. 



PLAINDEALER Every Friday. (Colored). 
Republican. Established 1898. Nick Chiles, 

publisher. Subscription, $1.50. Claimed aver- 
age circulation for 1914, 9,500; 8 pages, 6 
columns ; length of columns, 19 % in. ; width, 
2% in. 

Advertising rates, 50 cts. an inch; two or 
more in., 25 cts. an inch. Reading notices, 
10 cts. a line; over ten lines, 5 cts. a line. 



POULTRY CULTURE - Monthly (1st) 
Poultry. Established 1896. Poultry Culture 
Publishing Co., publishers. Subscription, 50 
cts. Sworn average detailed circulation for 
1914, 23,083 net paid; 48 pages, 4 columns; 
length of columns, 13% in.; width, 2% in. 
Can use matrices. Forms close 15th preceding 
month. 

Advertising rates, agate, 20 cts. a line. 
l.ooo lines or more in 12 consecutive is- 
sues, 15 cts. a line. Preferred positions, 
20% extra. Classified, 4 cts. per word. 



RURAL AUTOIST Monthly (15th). Auto- 
mobiles and. Good Roads. Established 1911 



NELSON CHESMAN & CO.'S RATE BOOK. 



101 



KANSAS 



J. Edward Hazen, Manager. Subscription, 
$1. Claimed average circulation for 1914, 
4,012; 20 pages, 2 columns; length of col- 
umns, 6 Y2 in. ; width, 2 Y2 in. Can use matrices. 
Forms close 10th. 

Advertising rates, agate, 50 cts. a line. 



STATE JOURNAL Every evening except 
Sunday. Independent Republican. Estab- 
lished 1874. P. P. MacLennan, publisher. 
Subscription, $3.60. Sworn detailed average 
circulation for year 1914, 20,328* net; 10 to 
20 pages, 7 columns; length of columns, 20 
in.; width, 2V in. Can use matrices. 

Advertising rates, agate, 4 cts. per line; 
full position, 25% additional. Reading 
notices, 15 cts. a count line. Classified lc. 
per word. 

"WESTERN ODD FELLOW Monthly (1st). 
Fraternal. I. O. O. F. Established 1886. H. C. 
Stevens, publisher. Subscription, 75 cts. 
Claimed average circulation for 1914, 5,000; 
8 pages, 4 columns; length o>f columns, 13 3 /- 
in.; width, 2% in. Forms close 6 days in ad- 
vance. 

Advertising rates, agate, 50 cts. an inch; 
reading notices, 9 cts. a count line. 



WESTERN SCHOOL JOURNAL Monthly. 
(10th). Educational. Established 1885. John 
MacDonald, publisher. Subscription, $1. 
Claimed average circulation for year 1914. 
5,000; 32 pages, 2 columns; length of col- 
umns, 9 in.; width, 3% in. Forms close 
fourth of current month. 

Advertising rates, agate, $1.54 an inch; 
on three months contract, $1.40; six months, 
$1.30; one year, $1.10 an inch. Reading 
notices, 25 cts. a line. 



X-RAY'S DEMOCRAT Every Friday. 
Democratic. Established 1912. The X-Ray 
Printing Co., publishers. Subscription, 25 
cts. Sworn average circulation for year 1914, 
8,000*; 4 to 8 pages, 6 columns, length of 
columns, 20 in.; width, 2% in. Can use ma- 
trices. Office, 217 West 5th Street. 

Advertising rates, 25 cts. an inch. 



BEACON Every evening except Sunday. 
Independent. Established 1872. The Beacon 
Publishing Co., publishers. Subscription, $4. 



KANSAS 



WICHITA Population, 1910 census, 52,450; 
1915 estimate, 67,250. At junction of 
Arkansas and Little River. Has an inter- 
urban system and six main lines of railroads 
with branches in all directions. Has an im- 
mense jobbing trade and live stock market. 
315 manufacturing concerns. 14 banks, 2 
trust companies, 2 packing houses, 54 
churches, 29 public schools and 8 colleges: 
73 miles paved street; 200 miles sewers; 
130 miles water mains; 40 miles street 
railway; 150 miles of illuminated streets. ! 
A $2,500,000.00 Union Depot; 1914 bank ' 
clearings, $179,209,691.94. Postal receipts 
$313,175.71. Assessed valuation $66,031,- 
285.00. 



Sworn average circulation for six months 
prior to April, 1915, 23,154* net paid; 10 
and 24 pages, 7 columns; length of columns, 
21 ] /4 in.: width. 2V S in. Can use matrices. 
Advertising rates, agate, 7 cts. a line; 1,- 
000 lines, 6 cts.; 2,000 lines, 5 cts.; 3,000 
lines, or more, 4 cts. a line; alongside reading, 
10%; full position, 25% extra. Strictly mall 
order advertising, 5 cts. a line, flat. Classi- 
fied, nonpareil, lc. per word. Reading notices, 
15 cts. a line; with news heading, 25 cts. a 
line. 



EAGLE Every morning except Monday, 
and WEEKLY, Fridays. Republican. Estab- 
lished 1872. Marcellus M. Murdock, pub- 
lisher. Subscription, daily, $4; weekly, 50 
cts. Sworn average circulation for six months 
prior to April, 1915, daily and Sunday, 35,- 
684* net paid weekly, for year 1914, 47,670' 
net; daily, 12 and 14 pages; Sunday, 40 to 
50 pages; weekly 10 pages, daily, Sunday or 
weekly, 7 columns ; length of columns, 22 
in. ; width, 2 Vs in. Can use matrices. 

Advertising rates, daily or Sunday, 10 cts. 
a line; 1,000 lines on yearly contract, 9 cts. a 
line; 2,000 lines, 8 cts.; 3,000 lines, 7 cts.; 
4,000 lines. 6 cts.; 5,000 lines, or more, 5 cts. 
a line. Preferred position, 10 and 25% 
extra. Classified, 2 cts. per word. Reading 
nootices, 30 cts. a count line, with discount 
for 500 lines and over; telegraphic, 50 cts. a 
count line. WEEKLY, 10 cts. a line, flat. 

See advertisement on page 481. 



LIVE STOCK JOURNAL Every evening 
except Sunday. Live stock. Established 
1906. Journal Publishing Co., publishers. 
Subscription, $4. Claimed average circulation 
fir year 1914, 6,000; 4 pages, 6 columns; 
length of columns, 19% in.; width, 2% in. 
Can use matrices. 

Advertising rates, one time, 50 cts. an inch; 
four times, 30 cts. an inch; on monthly con- 
tract for 100 in., 25 cts.; 300 in., 23 cts.; 
500 in. or more, 20 cts. an inch. Readers, 
locals, lc. per word or 5 cts. a line. 



SOUTHWEST FARMER Every Thursday. 
Agricultural. Live Stock. C. I. Reed Pub- 
lishing Co., publishers. Subscription, $1. 
Claimed average circulation for year 1914, 
8,000; 24 pages, 4 columns; length of col- 
umns. 12 in.; width, 2% in. 

Advertising rates. 56 cts. an inch, flat. 
Special position, 25% extra. Reading notices, 
15 cts. a line. Classified, lc. per word. 

See advertisement on page 474. 



STOCKMAN Every evening except Sun- 
day. Live Stock-Agricultural. Established 
1907. Stockman Publishing Co., publishers. 
Subscription, $4. Claimed average circula- 
tion for six months ending April 1915, 5,500; 
4 pages, 6 columns; length of columns 19 a /2 
in.; width, 2% in- Can use matrices. Office, 
410 East Williams St. 

Advertising rates, agate, 2V 2 cts. a line; 
7,000 lines within one year, 2 cts.; 14,000 
lines, IY2 cts. a line. Reading notices, 5 cts. 
a line; first page, 10 cts. a line. 



102 



NELSON CHESMAN & CO.'S RATE BOOK. 



KENTUCKY 



CADIZ Population 1,005. Located 55 miles 
from Paducah, on Cadiz Railroad, in a 
stock raising and agricultural section. Other 
industries are tobacco factory, spoke and 
railroad tie works; ice plant; flour and feed 
mills. Annual income from the various in- 
dustries, $50,000.00. Bank clearings for 
year 1914, $175,000.00. 



INFORMER Every Friday. Afro.-Am'r'n. 
Republican. Established 1904. Rev. W. H. 
McRidley, D. D., publisher. Subscription, 
$1.25. Sworn average circulation for year 
1914, 5,100* net paid; 4 pages, 6 columns; 
length of columns, 19% in.; width, 2% in. 
Can use matrices. 

Advertising rates, 25 cts. an inch for set 
matter, first insertion or 15 cts. an inch for 
plate matter; on contracts of three months 
or more, after first insertion, 10 cts. an 
inch. 



COVINGTON Population 53,270. On Ohio 
River and 2 railroads (immediately op- 
posite Cincinnati, Ohio, with which it is 
connected by a suspension bridge, 2,200 
feet long). Has corrugated sheet metal, auto- 
mobile truck, lithographing, electro plating, 
wood carving, cigar box, ice, rosin and naval 
stores plants; breweries: distilleries: mara- 
schino cherry bottling, iron fences, jail, ma- 
chine tool, contractors' machinery, safe, 
engine and boiler, tile, architectural iron, 
brass, brick and glass works; flour, cotton, 
cordage, planing, textile and dyeing mills; 
piano player, x-ray machine, candied fruit, 
cigar and tobacco factories, laundries, tailor- 
to-the-trade shop; brass and bronze foun 
dries. Annual value of manufactured 
products, approximately, $12,000,000.00. 



POST Every evening except Sunday. In- 
dependent. Established 1890. Post Publish 
ing Co., publishers. Subscription, $3. Sworn 
average circulation for six months prior to 
April, 1915, 14,756* net paid; 8 to 16 pages, 
8 columns; length of columns, 21% in.; 
width, 2 in. Can use matrices. 

Advertising rates, 2% cts. flat: in full 
position, 3% cts. flat a line. Classified. 
VzC per word. Notices following pure read- 
ing, 15 cts. a line. 



UNION JOURNAL Monthly. Fraternal-I. 
L. U. Y. W. Established 1903. International 
Liberty Union, publisher. Subscription, 50 
cts. Claimed average circulation for 1914 
106.744: 16 to 32 pages, 4 columns; length 
of columns, 12% in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate, 20 cts. a line; y> 
page (175 lines), $31.50; % page, $56; one 
page, $98. 



FULTON Population, 2,575. I. C. .Ry. In- 
dustries include wholesale groceries, bot- 



tling works; tobacco factories; foundry; 
carriage, furniture and ice factories; poul- 
try packing house and lumber and flour 
mills. 



BAPTIST FLAG Every Thursday. Bap- 
tist. Established 1874. Baptist Flag Publish- 
ing Co., piTblishers. Subscription, $1.50. 
Sworn detailed average circulation for year 
ending August, 1914, 12,563*; 16 pages, 4 col- 
umns; length of columns, 13 in.; width, 2% 
in. 

Advertising rates, $1.30 an inch with dis- 
counts of 5, 10, 15 or 20% on 10, 50, 200 or 
500 inches. 



LEXINGTON Population 35,099. 5 railroads 
and 5 interurban lines connecting 5 county 
seats and State Capital. In the center of 
the Blue Grass region. Most extensive 
trade in grain, horses and live stock gen- 
erally. Industries include the manufacture 
of tobacco, liquors, bagging, rope, flour and 
carriages; also a brewery. Claimed to be the 
world's largest loose leaf tobacco market. 
Seat of Kentucky University and State Uni- 
versity and 18 other schools and colleges. 
Kentucky Insane Asylum and State Reform 
School located here. Bank clearings dur- 
ing year 1914, 37,058,346.00. 



CENTRAL METHODIST ADVOCATE 
Every Thursday. Methodist. Established 1867. 
Central Methodist Advocate Publishing Co. 
(Inc.), publishers. Subscription, $1.50; sworn 
detailed average circulation, for year ending 
August, 1914, 8,650*; 16 pages, 4 columns; 
length of columns, 12% in.; width, 2% in. 

Advertising rates, '87 cts. an inch, with dis- 
count of 5, 10, 15 or 20% on 10, 50, 200 or 
500 inches. 



HERALD Everv morning, including SUN- 
DAY, and BLUE GRASS FARMER, Mondays. 
Daily, Democratic. Weekly, Agricultural. Es- 
tablished daily, 1870. The Lexington Herald 
Co., publishers. Subscription, $7.80; weeklv, 
$1.50. Sworn average circulation for six 
months nrior to April, 1915, daily and Sun- 
day, 6,922* net paid; weekly, 9,457; daily, 
10 to 16 pages; Sunday, 24 to 48 pages, 7 
columns; length of columns, 20 in.; width, 
2Y 6 in. 

Advertising rates daily, Sunday or weekly 
25 cts. an inch, flat; preferred position, 12 V 2 
and 25% extra. Classified, lc. per word. 
Reading notices, body type, 20 cts. a line. 
Telegraphic reading, 50 cts. a line. 



LEADER Everv evening except Sunday; 
SUNDAY MORNING. Republican. Estab- 
lished 1888. Lexington Leader Co., publisher 
Subscription, daily, $5; Sunday, $1.50. Sworn 
average circulation for six months prior 
to April, 1915, daily and Sunday, 7,596* net 
paid; daily, 10 to 16 pages, Sunday, 32 to 



NELSON CHESMAN & CO.'S RATE BOOK. 



103 



KENTUCKY 



44 pages, 7 columns; length of columns, 30 
in.; width, 2% in. Can use matrices. 

Advertising rates, daily, or Sunday, 25 cts. 
an inch, flat. Reading notices, brevier 20 cts. 
a line. Classified, lc. per word. 



SADDLE & SHOW HORSE CHRONICLE 
Every Wednesday. Fine horses and Allied 
Interests. Established 1911. Chronicle Pub- 
lishing Co., publishers. Subscription, $3. 
Claimed average circulation for year 1914, 
2,896; 16 pages, 4 columns; length of col- 
umns, 12 in.; width, 2% in. Cannot use 
matrices. Office, 137 Fast Main Street. 

Advertising rates, $1.50 an inch; 2 inches 
one issue, $2.50; 3 in., $3.50; 4 in., $5; 
Vs page, $8; -^ page, $10; % page, $12; 
y 3 page, $15; % page, $18; full page, $30, 
with discounts of 10, 25 or 40% on 13, 26 
or 52 consecutive insertions. 

See advertisement on page 554. 



LOUISVILLE Population 223,928. On Ohio 
River and 11 railroads. Largest and most 
important commercial city in the state and 
one of the largest leaf tobacco markets in 
the world. Industries include farm imple- 
ment works, one of the largest in the coun- 
try; enameling works; tobacco, cement, 
leather and wagon factories; distilleries 
and iron foundries. Very large business 
in wheat, corn, pork and iron. Annual 
value of manufactured products, $148,440,- 
000.00. Assessed value of taxable prop- 
erty, $212,178,222.00. Bank clearings 
during 1914, $667,947,515.00. 



ANZEIGER Everv morning including 
SUNDAY and WEEKLY . Tuesdays. Ger- 
man. Democratic. Established, daily, 1848; 
weekly, 1851. Louisville Anzeiger Co., pub- 
lishers. Subscriotion, daily, $7.80; Sunday 
$2.60; weekly, $1. Claimed average circula- 
tion for six months prior to April, 1915, daily, 
6,751; Sunday, 12,420; weekly, 11,260; 8 
to 24 pages, 7 columns; length of columns, 
21 in width, 2% in. Can use matrices. 
Office, 321 Green Street. 

Advertising rates, daily or weekly, agate, 
5 cts. a line; 500 lines, within one year, 4 
cts. a line; 1,000 lines or more, 3% cts. a 
line; Sunday, 7 cts. a line; 500 lines, 5 cts.; 
1,000 lines, 4 cts.; 5,000 lines or more, 3% 
cts. a line. Reading notices, 25 cts. per count 
line. Classified, 10 cts. a line. 

See advertisement on page 527. 



BABY Monthly. Care of babies and chil- 
dren. Established 1902. The Baby Publish- 
ing Co., publishers. Subscription, $1; circu- 
lation not given by publisher; 32 pages or 
more, and cover, 2 columns ; length of col- 
umns, 8 in.; width, 2V 2 in. Office, 400 East 
Kentucky Street. 

Advertising rates, agate, 15 cts. a line. 



BAPTIST WORLD Every Thursday. Re- 
ligious and Family. Established 1896. The 
Baptist World Publishing Co., publishers. 
Subscription, $2. Claimed average circula- 



KENTUCKY 



tion for year 1914, 7,300. 32 pages, 3 col- 
umns; length of columns, 11% in.; width, 
2% in. Forms close one week in advance. 
Can use matrices. Office, 660 Fourth Avenue. 

Advertising rates, agate, 10 cts. a line; 100 
lines within one year, 6 cts.; 250 lines, 5% 
cts.; 1,000 lines, 5 cts.; 2,000 lines, 4% cts.; 
4,000 lines, 4 cts. a line. Special position, 
10% extra. Reading notices, 12 cts. a line. 
Classified, lc. per word. 

See advertisement on page 470. 



CHRISTIAN OBSERVER Every Wednes- 
day. Presbyterian. Established 1813. Con- 
verse & Co., publishers. Subscription, $2.50. 
Sworn average circulation for nine months 
ending April, 1915, 27,515*; 24 pages 4 col- 
umns; length of columns, 14% in.; width 2% 
in. Forms close one week in advance. Office, 
412-414 Third Street. 

Advertising rates, agate, 17 cts. a line; 
over 50 lines, 16 cts.; 100 lines, 15 cts.; 250 
lines. 14 cts.; 500 lines. 13 cts.: 1.000 
lines, 12 cts.; 2,100 lines, 11 cts.; 2,800 
lines, 10 cts. a line. Preferred position, 20% 
extra. Reading notices; 25 cts. a line, non- 
pareil. 

COURIER - JOURNAL Every morning in- 
cluding SUNDAY. Democratic. Established 
1868. Louisville Courier-Journal Co., pub- 
lishers. Subscription, $6. Sworn average 
circulation for six months prior to October, 
1914. 27,466 net paid; Sunday, 49,369 net 
paid; daily, 10 to 16 pages; Sunday, 58 to 
64 pages, 8 columns; length of columns, 22 
in.; width, 2% in. Can use matrices. Office, 
Third Avenue and Green St. 

Advertising rates, agate, daily, 15 cts. a 
line; Sunday, 18 cts. a line; 1,000 lines with- 
in one year, daily, 12% cts.; Sunday 15 cts.; 
3,000 lines, 10 or 12 cts.; 5,000 lines, 8 or 
10 cts.; 10,000 lines, 7 or 9 cts. a line. 
Schools and Summer resorts, daily, 12% cts.; 
Sunday, 18 cts. a line, with discount on 26 
and 52 insertions in daily. Local notices, 
daily, 30 cts. a line; Sunday, 35 cts. Read- 
ing matter, nonpareil, daily. 50 cts.; Sunday, 
75 cts.; minion readers, daily, 75 cts.; Sun- 
day, $1 per line. Classified, daily, 10 cts. a 
line; Sunday, 12 cts. a line. In combination 
with Evening TIMES, display, on contract, 
1,000 lines, 24 cts.; 2,000 lines, 19 cts.; 
4,000 lines, 17 cts.; 6,000 lines, 15 cts. 



FARM AND FAMILY Monthly (1st). 
Agricultural and Home. Established 1914. 
Courier- Journal Company, publishers. Sub- 
scription, 25 cts. Claimed average circula- 
tion for 1914, 17,910 net paid; 24 pages, 
4 columns; length of columns, 15% in.; 
width, 2% in. Can use matrices. Forms 
close two days in advance. Office, Third 
Avenue and Green Street. 

Advertising rates, 5 cts. a line flat. 



FARMERS' HOME JOURNAL Every Sat- 
urday. Agricultural Live Stock. Established 
1865. Farmers' Home Journal Co., pub- 
lishers. Subscription, $1. Claimed average 



104 



NELSON CHESMAN & CO.'S RATE BOOK. 



KENTUCKY 



circulation for year 1914, 15,275 net; 16 to 
32 pages, 5 columns; length of columns, 15% 
in.; width, 2% in. Office, 414 Third Street. 

Advertising rates, agate, 12 cts. a line; 
100 lines within one year, 11 cts.; 250 lines, 
10 cts.; 500 lines, 9 cts.; 1,000 lines, 8 
cts.; 2,000 lines, 7 ctsi ; 5,000 lines or more, 
6 cts. a line. Reading notices, brevier, 25 
cts. a count line, first time; 15 cts. after. 

See advertisement on page 544. 



HERALD Every morning including SUN- 
DAY. Independent-Progressive. Established 
1832. John C. Shaffer, publisher. Subscrip- 
tion, daily, $3 ; Sunday, $2. Sworn average 
circulation for six months prior to April, 
1915, daily, 44,161* net paid: Sunday, 36,- 
575 net paid. Daily 10 to 16 pages, Sunday 
48, to 64 pages, 7 columns; length of col- 
umns, 20% in.; width, 2% in. Can use 
matrices. Office, 222-24 E. Walnut Street. 

Advertising rates, daily or Sunday, 6 cts. 
a line, flat. Special positions, 10 and 25% 
extra. Classified, lc. per word. Reading 
notices, 50 cts. a count line. 

See advertisement on page 455. 



HOME AND FARM Semi-Monthly (1st 
and 15th). Agricultural. Established 1876. 
Home and Farm Publishing Co., (Inc.), pub- 
lishers. Subscription, 50 cts. Detailed aver- 
age circulation for year ending April 1915, 
101,124*; 20 to 32 pages, 4 columns; length 
of columns, 15 5/14 in.; width, 2% in. Forms 
close 5 days in advance. Can use matrices. 

Advertising rates, agate, 45 cts. a line, flat. 
Special position, 10% extra. 

See advertisement on page 550. 



INDUSTRIOUS HEN Monthly. Poultry. 
Established 1904. Blair-Young Publishing 
Co., publishers. Subscription, 50 cts. Claimed 
average circulation for year 1914, 25,000; 24 
to 64 pages, 3 columns ; length of columns, 10 
in.; width, 2% in. Forms close 25th of 
preceding month. Can not use matrices. 

Advertising rates, $2 flat an inch. Classi- 
fied, 3 cts. per word. 



INLAND FARMER Semi-Monthly. (1st 
and 15th). Agricultural. Established 1902. 
The Inland Farmer Publishing Co., publish- 
ers. Subscription, 50 cts. Sworn detailed 
average circulation for first six months 1915, 
125,677* net paid; 16 to 32 pages, 4 col- 
umns: length of columns, 14 in.; width, 2 1 ,, 
in. Forms close 10 days- preceding. Office, 
Atherton Building. 

Advertising rates, agate, 50 cts. a line; 
full page, $350: Preferred position, 20% 
extra. Reading notices, 75 cts. per nonpareil 
line. 

See advertisement on page 545. 



KATHOLISCHER GLAUBENSBOTE 
Every Thursday. German. Catholic. Inde- 
pendent. Established 1866. Katholischer 
Glaubensbote Publishing Co., publishers. Sub- 
scription, $1. Claimed average circulation 
for year 1914, 10,350; 8 pages, 7 columns; 



KENTUCKY 



length of columns, 20 in.; width, 2% in. 
Can use matrices. Office, 345 East Market 
Street. 

Advertising rates, 25 cts. an inch. Spe- 
cial position and changed advertisements, 50 
cts. an inch. Reading notices, 10 cts. a 
line in nonpareil, brevier or long primer type. 
E. O. W. ads., double price. 



KENTUCKY ELK Monthly, (1st) Fra- 
ternal. Established 1901. Chas. J. Cruise, 
editor and publisher. Subscription, $1 ; cir- 
culation not given by publisher; 30 pages, 
2 columns; length of columns, 9 in.; width, 
ZVi in. Cannot use matrices. Forms close 
26th of preceding month. Office, 414 West 
Main Street. 

Advertising rates, Vs page, $3.50; % page, 
$6.50; % page, $12; full page, $20. Dis- 
counts on 3, 6, or 12 month contracts. In- 
side covers 15%, and back outside cover page, 
25% additional. 



KENTUCKY FARMING Monthly (1st). 
Agricultural and Home. Established 1899. 
Home and Fireside Co. (Inc.), publishers. Sub- 
scription, 50 cts. Claimed average circulation 
for year ending June, 1915, 35,000; 16 page , 
4 columns ; length of columns, 13 Vz in. ; 
width, 2 1 ,-. in. Forms close 20th preceding 
month. Office, Commercial Building. 

Advertising rates, agate, 15 cts. a line flat. 
Classified, 2 cts. per word. 



MARKET GROWERS JOURNAL Semi- 
Monthly, (1st and 15th). Market Gardeners. 
Established 1907. The Market Growers Jour- 
nal Co., publishers. Subscription, $1. Claimed 
average circulation for year 1914, 17,838. 
20 to 48 pages, 3 columns; length of col- 
umns, 10 in.; width, 2Vg in. Office, Inter- 
Southern Building. 

Advertising rates, agate, 10 cts. a line; Yi 
page, $10; V 2 page, $20; one page, $37.50; 
preferred position, 20% extra. Classified 
(nonpareil), 2 cts. a word. 



MASONIC HOME JOURNAL Semi-Month- 
ly (1st and 15th). Masonic. Established 
1883. Masonic W. and O. Home, publishers 
and proprietors. Subscription, $1. Claimed 
average circulation for year ending June. 
1915, 47,000; 32 pages, 3* columns; length of 
columns, 9 in.; width. 2 Vs in. Forms close 
five dars in advance. Office, First and Avery 
Streets'. 

Advertising rates, $4 an inch ; 6 times, 
$3.75; 12 times. $3.50; 24 times, $3.25 an 
in. Special position, 20% extra. Reading 
notices, 40 cts. a line. 



NORTH AND SOUTH Monthly (15th). 
Nonpartisan. Established 1902. J. L. God- 
frey, publisher. Subscription, $1. Claimed 
average circulation for year 1914, 10,000; 16 
pages, 3 columns; length of columns, 12 in.; 
width, 3 in. Office, 416 West Main Street. 

Advertising rates, -fa page, one time, $10; 
Vs page, $17.50; % page, $30; % page, 
$37.50; % page, $55; one page, $100. 



NELSON CHBSMAN & CO.'S RATE BOOK. 



105 



KENTUCKY 



PENTECOSTAL HERALD Every "Wed- 
nesday. Methodist Episcopal. Established 
1889. Pentecostal Publishing Co., publishers. 
Subscription, $1. Sworn detailed average cir- 
culation for year ending October, 1914, 24,- 
520*; 16 pages, 4 columns; length of col- 
umns, 13 in.; width, 2% in. Forms close 
one week in advance. Office, 317 W. "Walnut 
Street. 

Advertising rates, $2.45 an inch, with dis- 
counts of 5, 10, 15 or 20% on 10, 50, 200 or 
500 inches. 



POST Every evening except Sunday. In- 
dependent. Established 1873. Evening Post 
Co., publishers. Subscription, $3. Sworn 
average circulation for twelve months prior 
to April, 1915, 40,469* net paid; 10 to 24 
pages, 7 columns; length of columns, 21% 
in.; width, 2% in. Can use matrices. Office. 
317 W. "Walnut Street. 

Advertising rates, agate, 12% cts. a line; 
1,000 lines within one year, 8 cts. a line; 
3,000 lines, 7 cts.: 5,000 lines, 6 cts. 
a line. Preferred position, 20% extra. Class- 
ified, lc. a word. Reading notices, 50 cts. a 
line; 100 lines, 45 cts.; 200 lines, 40 cts.; 
500 lines, 30 cts.; 1,000 lines, 25 cts. a line. 



SHAFFER GROUP 

See advertisement on page 455. 



TIMES Every afternoon except Sunday. 
Democratic. Established 1884. Louisville 
Times Co., publishers. Subscription, $5; 
sworn average circulation for six months prior 
to October, 1914, 53,145 net paid; 12 to 28 
pages, 8 columns; length of columns, 21% 
in.; width, 2% in. Can use matrices. Office, 
Third Ave. and Green Street. 

Advertising rates, agate, 15 cts. per line; 
1,000 lines, within one year, 12% cts. a line ; 
2,000 lines, 10 cts.; 4,000 lines, 9 cts.; 6,000 
lines or more, 8 cts. a line. Special position, 
10 and 25% extra. Classified, lc. a word. 
Reading notices, nonpareil, solid, 40 cts. per 
line; telegraphic readers, $1 a line. Com- 
bination rate with COURIER-JOURNAL, 
which see. 



TRADE OUTLOOK Monthly (15th). 
Trade. Established 1910. Sam McDowell 
Anderson, publisher. Subscription, $1. 
Claimed average circulation for six months 
ending May, 1915, 6,276; 48 pages, 2 col- 
umns; length of columns, 11% in.; width, 
2 % in. Cannot use matrices. Forms close 
10th. Office, 208 Keller Building. 

Advertising rates, full page, $42.50 ; % 
page, $25; % page, $18.50; % page, $14.50; 
% page, $10, with discount on 3, 6 or 12 
insertions. 



WESTERN RECORDER Every Thursday. 
Baptist. Established 1825. Baptist Book Con- 
cern, publishers. Subscription, $2. Sworn 
average circulation for year ending August, 
1914, 12,000 net; 16 pages, 5 columns; length 



KENTUCKY 



of columns, 15 in.; width, 2% in. Office, 
650 Fourth Avenue. 

Advertising rates, agate, $1.20 an inch, 
with discounts of 5, 10, 15 or 20% on 10, 
50, 200 or 500 inches. 



OWENSBORO Population, 1910 census 16,- 
oll; 1915 estimate 20,000. Located on 
Ohio River, 114 miles "West of Louis- 
ville, with three railroads and another in 
prospect. Extensive manufacture of 

wagons, buggies, wheels, steam and gaso- 
line engines, electric motors and supplies, 
ditchers and graders, midget mills, build- 
ing materials, flour, meal and feed, 
brick, sewer and tile pipe, whiskey destil- 
leries, flour mills and mill machinery, and 
is one of the largest tobacco markets in 
the world. Annual value of manufactured 
products, $7,356,560.00. Bank clearings 
during year 1914, $20,398,704.50. 



MESSENGER Every morning except Mon- 
day, including SUNDAY. Democratic. Estab- 
lished 1875. Messenger Publishing Co., pub- 
lishers. Subscription, daily, $6. Sworn aver- 
age circulation for twelve months prior to 
April 1915, 5,086* net paid. Daily 8 to 12 
pages; Sunday, 16 to 20 pages, 7 columns; 
length of columns, 20% in.; width, 2% in. 
Can use matrices. 

Advertising rates, daily or Sunday 25 cts. 
an inch; 500 in. within one year, 20 cts.; 
1,000 in., 15 cts. an inch. Special position, 
10 or 25% extra. Readers, 10 cts. a brevier 
line. Classified, lc. per word. 

PADUCAH Population 22,760. Surrounded 
by excellent agricultural territory. On 
Ohio, Tennessee and Cumberland Rivers, 
seven railroads and one interurban line. 
Vast business in dark tobacco and second 
largest tobacco market in the world, and is 
one of the largest hardwood markets in the 
South. Also large shipper of live stock, 
grain, cross ties and manufactured iron. 
Has foundries; machine shops; cordage, 
hosiery, clothing, tobacco, carriage and 
canning factories; saw and flour mills and 
railway repair shops. Annual factory pay- 
roll, $3,500,000.00. Annual railway shop 
pay roll $1,500,000.00. Annual value of 
manufactured products, $6,500,000.00. Bank 
clearings during the year 1914, $49,461,- 
014.00. 



NEWS-DEMOCRAT Every morning ex- 
cept Monday, including SUNDAY. Demo- 
cratic. Established 1872. Democrat Publishing 
Co., (Inc.), publishers. Subscription, $6. 
Sworn average circulation for six months 
prior to April. 1915, 6,958* net paid; 8 to 
32 pages, 7 columns; length of columns, 21% 
in.; width, 2% in. Can use matrices. 

Advertising rates, 30 cts. an inch; 300 in., 
within one year, 23 cts. an inch; 500 in., 21 
cts.; 1,000 in., or more, 17 V 2 cts. an inch. 
Reading notices, 20 cts. a line; business no- 
tices, 10 cts. a line; in city lines, 12% cts. 
a line. Classified, lc. a word. 

See advertisement on page 550. 



106 



NELSON CHESMAN & CO.'S RATE BOOK. 



KENTUCKY 



SUN Every evening except Sunday. 
Republican. Established 1896. Sun Publish- 
ing Co., (Inc.). publishers. Subscription, 
$5.20. Sworn average circulation for twelve 
months prior to April, 1915, 6,198* net paid; 
guaranteed under A. B. C. Audit; 8 pages, 
7 columns; length of columns, 20% in.; 
width, 2% in. 

Advertising rates, 30 cts. an inch; 200 



KENTUCKY 



in., 25 cts.; 400 in., 22% cts.; 600 in., 20 
cts.; 800 in. or more, 17% cts. Composition, 
3 cts. an inch, additional. Special position, 
25% extra. Classified, lc. per word first in- 
sertion; %c. each subsequent insertion; per 
month, 50 cts. a line. Reading notices, 12% 
cts. a line; pure reading news, heading or 
bold faced capitals, 20 cts. a line. 
See advertisement on page 524. 



LOUISIANA 



ALEXANDRIA Population, 1910 census, 
11,213; 1915 estimate, 17,500. Transporta- 
tion facilities consist of eight railroads and 
navigable Red River. In the heart of rich 
Red River Valley; fruit, truck, cotton, 
corn cane and live stock among largest 
agricultural products. Industries include 
oil and saw mills, brick yards and cotton 
compress. Annual income from the various 
enterprises, $3,000,000.00. Four banks, 
with resources of $5,000,000.00. 



BAPTIST CHRONICLE Every Thursdav. 
Baptist. Established 1886. R. M. Boone, 
editor and proprietor. Subscription, $2. 
Claimed average circulation for year 1914 
4,500; 16 pages, 4 columns; length of col 
umns, 12 in.; width, 2% in. 

Advertising rates, 52 cts. an in., with dis- 
count for space. 



CROWLEY Population, 1910 census, 5,099; 
1915, estimate, 6,500. On Southern Pacific; 
Frisco and Texas & Pacific Railway sys- 
tems. Water transportation now available 
through Bayou Plaquemine, Brulee and In- 
tercoastal Canal. Very largely an agricul- I 
tural district, rice being the main crop, 
but corn, oats, cotton, tobacco, cow peas, 
lespeza, fruits and vegetable are being i 
grown successfully; other industries are 
seven rice mills and a feed mill with a i 
daily capacity of fifteen cars; machine 
shops and garages. Annual value of manu- 
factured products, $2,000,000.00. 



RICE JOURNAL AND SOUTHERN FARM- 
ER Monthly. Agricultural. Established 
1898. The Signal Publishing Co., Ltd., pub- 
lishers. Subscription, $1. Claimed average 
circulation for year, 4,000 net; 32 pages 
4 columns; length of columns, 12% in.; 
width, 2% in. Forms close 20th preceding 
month. Can use matrices. 

Advertising rates, $1 an inch full page, 
$50; % and % page pro rata, with discounts 
of 10 or 25% on 6 or 12 month contracts. 
Reading notices, 2 cts. per word. 



NEW ORLEANS Population, 1910 census, 
339,075; 1915 estimate, 369,000. On Mis- 
sissippi River 100 miles above the Gulf of 



Mexico. Possesses 11 railroads. Has har- 
bor and port facilities representing invest- 
ment by the federal government of approxi- 
mately, $20,000,000 and investment actual 
or in prospect by City and State of approxi- 
mately, $15,000,000. In volume of export 
and import commercee in 1914, second port 
in the Union, with total of $260,735,000. 
Greatest Commercial city in the entire 
South, with a very large commerce in <hides, 
wool, lumber, iron, coal, grain, rice, sugar 
and one of the greatest markets in the 
world for fish, oysters and cotton. Manu- 
factures include sugar, burlap, cotton bags, 
cigars, tobacco, fertilizer material, chewing 
gum, clothing and shoes. Seat of Tulane 
University, Loyola College Ursuline Con- 
vent, Jesuit College, Sophie Newcomb Col- 
lege, U. S. Naval Station; also branch of 
U. S. Mint located here. Factory output 
in 1914 for New Orleans and environs, 
$120,000,000.00. Bank clearings for 1914, 
$904,482,938.58. 



AREILLE (L') Every morning except 
Monday, including SUNDAY and WEEKLY. 
Saturdays. French. Democratic. Established 
1827. New Orleans Bee Publishing Co., 
(Ltd.), publishers. Subscription, daily, 
$7.50; Sunday, $2; weekly, $3. Circulation 
not given by publisher; daily, 4 to 8 pages, 
(weekly, 12 pages), 6 columns; length n+' 
columns, 21 in.; width, 2^ in. Office, 323 
Chartrps Street. 

Advertising rates, agate, 10 lines, or more 
daily or weekly, first insertion, 10 cts. a line; 
subsequent insertions, 9 cts.; 250 lines within 
one month, 7% cts.; 500 lines, 7 cts.; 750 
lines, 6% cts.; 1,000 lines, 6 cts.; 2,000 lines, 
5 cts. a line; 10,000 lines within one year, 
3% cts. a line. Classified, 6 cts. a line; one 
week, 5 cts.; one month, 4 cts. a line. Read- 
ing notices, 20 cts. a line. 



AMERICAN Every morning including 
SUNDAY. Democratic. Established 1915. 
Southern Publishing Co., publishers. Sub- 
scription $5. Detailed average circulation 
April 30, 1915, 23,178*; 8 to 12 pages daily, 
24 to 30 pages Sunday, 7 columns; length of 
columns, 21% in., width, 2%. Can use mat- 
rices. 



NELSON CHESMAN & CO.'S RATE BOOK. 



107 



LOUISIANA 



Advertising rates, agate, first insertion, 10 
cts. a line; subsequent insertions, 8 cts.; 
2,500 lines or more within one year, 5 cts. 
a line. Reading notices (small headings 
fount double), 15 cts. a line. Classified, 6 
cts. a line; Sundays for one year, 4 cts. a 
line. 

See advertisement on page 462. 



CATHOLIC CHURCHMAN Every Tues- 
day. Catholic. Established 1907. Catholic 
Churchman Co., publishers. Subscription, $2. 
Claimed average circulation for year 1914, 
22,500; 16 pages, 4 columns; length of col- 
lumns, 12 in.; width, 2V 6 in. Can use mat- 
rices. Forms close one week in advance. 

Advertising rates, agate, 10 cts. a line. 
Reading notices, 15 cts. a line. 



CHRISTIAN ADVOCATE Every Thurs- 
day. Methodist. Established 1850. Chas. 
O. Chalmers, publisher. Subscription, $1.50. 
Sworn average circulation for year ending 
July, 1914, 7,695*; 16 pages, 4 columns; 
length of columns, 12% in.; width, 2% in. 

Advertising rates, 77 cts. an in., with dis- 
count 5, 10, 15 or 20% on 10, 50, 200 or 
500 inches. 



GULF STATES FARMER Monthly. Ag- 
ricultural. Established 1910. Gulf States Far- 
mer Publishing Co. (Ltd.), publishers. Sub- 
scription, $1. Claimed average circulation for 
year, 1914, 30,000 32 pages, 4 columns; length 
of columns, 13 in.; width, 2% in. Office, 
Metropolitan Bank Bldg. 

Advertising rates, agate, 12 cts., flat, a line. 
Classified 5 cts. per word. 



ITEM Every evening, except Sundav 
SUNDAY MORNING, and WEEKLY, Friday 
Independent. Established 1877. .Tnmes M. 
Thomson, publisher. Subscription, daily and 
Sunday, $7.80; weekly, 25 cts. Sworn "aver- 
age circulation for twelve months prior to 
October, 1915, daily and Sunday, 52,529* 
net paid; weekly, claimed average, 26,000; 
daily, 14 to 16 pages; Sunday, 32 to 60 
pages; weekly, 10 pages, 7 columns; length 
of columns, 20 in.; width, 2% in. Can use 
matrices. Office, 210 Camp Street. 

Advertising rates, agate, daily, Sunday or 
weekly, 10 cts. a line, flat. Preferred posi- 
tion 10 and 25% extra. Resorts and Schools 
9 cts. a line, flat. Local notices, 25 cts. count 
line; pure reading, 50 cts. a line; telegraphic, 
$1 a line. Classified, 15 cts. per line. 

See advertisement on pages 528 and 529. 



JEWISH LEDGER Every Friday. Jew- 
ish. Religious. Established 1895. A. Steeg. 
publisher. Subscription, $2. Sworn detailed 
average circulation for year ending November. 
1914, 5,347*; 32 pages, 4 columns; length of 
columns, 11% in.; width, 2% in. Office, 938 
Lafayette Street 

Advertising rates, 53 cts. an in. with dis- 
count 5, 10, 15 or 20% on 10, 50, 200 or 500 
inches. 



LOUISIANA 



JEWISH SPECTATOR 

Tenn. 



See Memphis, 



LUMBER TRADE JOURNAL Semi month- 
ly (1st and 15th). Trade. Established 1882. 
W. C. Wright, publisher. Subscription, $2. 
Claimed average circulation for year 1914, 
5,600; 100 pages. 3 columns; length of col- 
umns, 12 in.; width, 2 11/12 in. Can not use 
matrices. Forms close 8th and 23rd. Office, 
606 Commercial Place. 

Advertising rates, full page, $45, 2 issues 
$75, six issues, $200, twelve issues, $375, 
twenty-four issues, $700; V 2 page, $25, $45, 
$125, $200 or $375; % page, $15, $25, $75, 
$125 or $200; Ys page, $10, $15, $40, $75 or 
$125; -& page, $7, $10, $25, $40 or $75 for 
one, two, six, twelve or twenty-four issues 
respectfully. 



MODERN FARMING Sem -Monthly (10th 
and 25th) Agricultural. Established 1870. The 
Modern Farming Publishing Co., publishers 
Subscription, 50 cts. Detailed average circu- 
lation for three months ending May, 1915, 
20.489* net paid; 16 to 24 pages, 4 columns; 
length of columns, 12 in.; width, 2Vs in. Office, 
518-20 Gravier Street. Forms close 1st and 
15th of month. 

Advertising rates, 10 cts. a line, flat. Read- 
ing notices, 50 cts. a line. Classified, 2 cts. 
per word. 



MORNING STAR Every Saturday. Cath- 
olic. Established 1868. The Morning Star 
Publishing Co., publishers. Subscription, $2. 
Claimed average circulation for year 1914, 
11,000; 8 pages, 7 columns; length of col- 
umns, 20% in-.; width, 2Y S in. Office, 205 
Camp Street. 

Advertising rates, 75 cts. an inch. 



SOUTHERN BUCK Monthly. Elks. Fra- 
ternal. Established 1900. Aubrey Murray, 
publisher. Subscription, $1. Claimed circula- 
tion for year 1914, 5.200; 40 pages, 2 col- 
umns; length of columns, 8 in.; width, 15 
ems. Office, Board of Trade Building. 

Advertising rates, $1.25 an inch. 



SOUTHWESTERN CHRISTIAN ADVO- 
CATE Every Thursday. Methodist Epis- 
copal. Established 1866. Methodist Book 
Concern, publishers. Subscription, $1.25. 
Claimed average circulation for year 1914, 
7,600 net; 16 pages, 4 columns; length of col- 
umns, 13% in.; width, 2 in. Office, 631 Bar- 
onne Street. 

Advertising rates, agate, 4 cts a line. Read- 
ing notices, 8 cts. a line. Preferred position, 
20% additional. 



STATES Every evening except Sunday, 
SUNDAY MORNING. Democratic. Estab- 
lished 1879. Daily States Publishing Co., 
publishers. Subscription, daily, $7. Sworn 
average circulation for six months prior to 
April 1915, daily and Sunday, 33,796* net 



108 



NELSON CHBSMAN & CO.'S RATE BOOK. 



LOUISIANA 



paid; daily, 14 to 28 pages; Sunday, 36 to 60 
pages; 7 columns; length of columns, 20% 
in.; width, 2% in. Can use matrices. Office, 
604-606 Canal Street. 

Advertising rates, agate, daily or Sun- 
day, 10 cts. a line; 1,000 lines, within one 
year, 9 cts.; 2,000 lines, 8 cts.; 3,000 lines, 
7 cts.; 5,000 lines, 6 cts. a line. In combina- 
tion with Shreveport Times, daily, SVz, Sun- 
day, 9 cts., flat, a line. Special positions, 
25% extra. Classified, 1% cts. per word. 
Reading notices, 25 cts. a line, nonpareil. 



TIMES-PICAYUNE Everv morning in- 
cluding SUNDAY, and WEEKLY, Thursday. 
Democratic. Established 1837. Times-Picayune 
Publishing Co., proprietors. Subscription, 
daily and Sunday, $7.50; weekly, 50 cts. 
Sworn detailed average circulation for six 
months prior to April, 1915, 49,878* net 
paid; Sunday, 64,825* net paid* ; semi-weekly, 
claimed average for year 1914, 6,576 net; 
daily, 12 to 20 pages; Sunday, 50 to 70 
pages; weekly, 10 pages; daily, Sunday and 
weekly, 7 columns; length of columns, 21 in.; 
width, 2% in. Can use matrices. 

Advertising rates, agate, daily, 10 cts. a 
line; Sunday, 12 cts. a line; next to reading 
11 or 13 cts.; full positions, 13 or 15 cts. a 
line. Reading notices, daily or Sunday, non- 
pareil, 25 cts. a line. Classified, daily or Sun- 
day, 2 cts. per word. WEEKLY, all classes 
of advertising, 5 cts. a line, flat. 



UNITED LABOR JOURNAL Every Satur 
day. Labor. Established 1897. The United 
Labor Journal Co., publishers. Subscription. 
$2. Claimed average circulation for year, 
1914, 25,000; 16 pages, 4 columns; length of 
columns, 12 in.; width, 2% in. Can use mat- 
rices. 

Advertising rates, 50 cts. an inch. Classi 
fied, 10 cts. a line (6 words). Reading no- 
tices, 15 cts. a line. 



SHREVEPORT Population, 1910 census, 28.- 
015; 1915 estimate, 40,000. On Red River 
and 11 railroads. In the center of vast 
natural gas fields and an extensive ex- 
port trade in cotton. Cattle also shipped 



LOUISIANA 



extensively. Has machine shops, lumber 
and cotton seed oil mills, window glass, 
bottle, electric fixtures and carbonator fac- 
tories, and extensive iron works. Annual 
value of manufactured products, $6,242,000. 
Annual income from the various industries, 
$68,000,000. Bank deposits during 1914, 
$13,000,000. 



JOURNAL Every evening except Sunday. 
Democratic. Established 1895. The Journal 
Publishing Company, publishers. Subscription, 
$5. Sworn detailed average circulation for 
six months ending March, 1915, 5,911* net: 
paid; 12 to 16 pages, 7 columns; length of 
columns, 20 in.; width, 2% in. Can use mat- 
rices. 

Advertising rates, 25 cts. an inch, flat. 
Readers, 15 cts. per line; set in nonpareil or 
agate, 8 cts. per line. Classified (15 cts. 
minimum), lc. per word. 

See advertisement on page 552. 



TIMES Every morning including SUN- 
DAY and TWICE-A-WEEK, Tuesdays and 
Fridays. Democratic. Established 1872. The 
Times Publishing Co., publishers. Subscrip- 
tion, daily, $7.50; Sunday, $2; weekly, $1. 
Sworn average circulation for six months 
prior to April, 1915, daily and Sunday, 11,- 
578* net paid; Sunday, alone from daily, 16,- 
784* net paid; twice-a-week for same period 
eeach issue, 8,912* net paid; daily, 8 to 16 
pages; Sunday, 30 to 40 pages; twice-a-week, 

8 to 12 pages; daily, Sunday and weekly, 7 
columns; length of columns, 22 in.; widtli 
2 Vs in. Can use matrices. 

Advertising rates, agate, daily. 6 cts., Sun- 
day, 7 cts. a line; 1,000 lines within one year, 
4 or 5 cts. a line; 3,000 lines, 3 Vz or 4V Z cts.; 
5,000 lines, 3 or 3% cts.; 7,000 lines or 
more, 2% or 3 cts. a line. In combination 
with New Orleans States, daily, 8%, Sunday. 

9 cts., flat, a line. Special position, 10 or 
25% extra. Reading notices, 100 lines, 10 
cts. a line; 500 lines, 9 cts.; 1,000 lines, 
8 cts. a line. Educational and resorts, 3 Ms 
cts. a line, flat. Classified, lc. per word. 
Semi-Weekly, display, 5 cts. a line. 

See advertisement on page 468. 




NELSON CHESMAN & CO.'S RATE BOOK. 



109 



MAINE 



AUGUSTA Population 13,211. On Kennebec 

River, Maine Central R. R. Has excellent 
water power, large cotton mills. Asylum 
for the Insane and State-house located here. 



AMERICAN WOMAN Monthly. House- 
hold. Literary. Established 1891. The 
Vickery & Hill Publishing Co.. publishers. 
Subscription, 25 cts.; sworn detailed average 
circulation for year 1914, 625,310*; 32 pages, 
4 columns; length of columns, 13% in.; 
width, 2*4 in. Forms close 5th preceding 
month. 

Advertising rates, agate, $2 a line. 10% 
discount on 200 lines or more in any one 
issue. Reading notices, $2.67 per agate line; 
% page (378 lines), 20% discount; one page, 
30% discount. 

See advertisement facing third or inside 
back cover. 



COMFORT Monthly. Literary. Estab- 
lished 1888. \V. H. Gannett, publisher (In- 
corp.). Subscription, 25 cts. a year; sworn 
detailed average circulation for six months 
ending June 1915, 1,269,500* net paid; 24 to 
48 pages, 4 columns; length of columns, 15% 
in.; width, 2 5/12 in. Forms close 10th 
preceding month. 

Advertising rates, per agate line, $5. 175 
lines in one issue for one advertiser, $4.50 
a line; 200 lines, $4.15; Y4, page (212 lines), 
$4; 350 lines, $3.75; 400 lines, $3.50; % 
page (424 lines), $3.50; 700 lines, $3.25; 
one page (848 lines), $3 a line; back cover, 
$3.25 a line. Reading notices (nonpareil), 
$7 a line. Classified (11% ems wide), 
$3.75 per agate line. 

See advertisement on colored insert fol- 
lowing the last text page. 



GOOD STORIES HAPPY HOURS 
HEARTH AND HOME See Vickery & Hill 
List. Also see advertisement facing third 
or inside back cover. 



KENNEBEC JOURNAL Every morning 
except Sunday. Republican. Established 1825. 
Kennebec Journal Co., publishers. Subscrip- 
tion, $5. Sworn average circulation for year 
1914, 11,763*: 12 pages, 7 columns; length of 
columns, 21 in.; width, 2% in. 

Advertising rates, electrotyped matter, or 
standing advertisements, daily, 1 inch, one 
time, 75 cts.; one week, $2; one month, $6; 
three months, $15; six months, $24; one year, 
$48 ; e. o. d, % of daily rates. Special posi- 
tion, extra. Open space used within one year, 
100 in., 40 cts. an inch; 250 in., 30 cts.; 500 
in., 27 cts; 1,000 in., or more, 25 cts. an inch. 
Classified, 4 lines, one time, 15 cts.; one week, 
50 cts. Reading notices, leaded, 25 cts. per 
count line; solid, among paid reading mat- 
ter, 10 cts. a line. Nonpareil business no- 
tices, 10 cts. a line, first time; 6 cts. a line 
each subsequent insertion. 



MAINE FARMER Every Thursday. Ag- 
ricultural. Established 1832. Maine Farmer 
Co., publishers. Subscription, $1. Claimed 
average circulation for year 1914, 9,225; 
8 to 16 pages, 7 columns; length of columns, 
20% in.; width, 2% in. 

Advertising rates, agate, 4% cts. a line. 
1,000 lines, or more 4% cts.; 2,000 lines, 4 
cts. a line. Position 10, 15 and 25% extra. 
Classified, lc. per word. 

VICKERY & HILL LIST (Consisting of 
three publications: HEARTH AND HOME, 
GOOD STORIES and HAPPY HOURS). 
Monthly. Household. The Vickery & Hill 
Publishing Co., publishers. Subscription, 25 
cts.; 32 pages, 4 columns; length of columns, 
13% in.; width, 2 1 / 4 in. Combined sworn 
detailed average circulation for six months 
ending June, 1915. 1,799,452*. Forms close 
10th of preceding month. 

Advertising rates for the combination on 
the three papers, $5 a line; 200 lines in any 
one issue to one advertiser. 10% discount; 
Vo r>age (378 lines), 20% discount; one pag\ 
30% discount. Reading notices, $6.67 a 
line. 

See advertisement facing third or inside 
back cover. 



BANGOR Population 24,803. On Penobscot 
River and Bangor & Aroostook and Maine 
Central Railway Systems. Distributing 
center for a vast district. Has excellent 
water power, iron foundry, paper, pulp and 
wooden mills and is one of the greateest 
lumber shipping centers in the U. S. an 
excellent coast and foreign commerce. 



COMMERCIAL Every evening except Sun- 
day, and WEEKLY COMMERCIAL FARMER 
AND VILLAGER, Thursdays. Daily, inde- 
pendent. Weekly, family and agricultural. 
Established daily, 1872; weekly, 1838. J. P. 
Bass Publishing Co., publishers. Subscrip- 
tion, daily, $6; weekly. $1. Detailed average 
circulation for year 1914, daily, 11,753*; 
weekly, 23,500*; daily, 12 to 20 pages 
(weekly, 16 pages), 8 columns; length of 
columns, 21 14 in.; width, 2% in. Can use 
matrices. 

Advertising rates, daily, 1 inch, one time, 
75 cts.; 3 times, $1.50; 1 week, $2.25; 1 
month, $6.50; three months, $16.50; six 
months, $30; e. o. d., %; two times a week. 
% ; one time a week, % daily rates. Open 
space within one year, 100 in., 40 cts.; 250 
in., 35 cts.; 500 in., 30 cts.; 1.000 in., or 
more. 25 cts. an inch. Full position on open 
space contracts. 5 cts. per inch additional. 
Classified, 5 cts. a line; 50 cts. per week 
for 30 words; additional space, 2 cts. a word. 
Reading notices, 15 cts. a line; pure readers, 
25 cts. per count line; telegraphic matter, 35 
cts. per count line. Weekly, one inch, one 
time, $1.50; one month, $5; tbree months, 
$14; six months, $27; twelve months, $52; 



IF you ate advertising to satisfy your own whims or your own prejudices, you ought to use 
such publications as may meet with your fancy; hut if you want to advertise to increase 
your business, to make more money, you should consult a reliable Advertising Agency 
NELSON CHESMAN & CO., 40 years in business. 



110 



NELSON CHESMAN & CO.'S RATE BOOK. 



MAINE 



agricultural section (agricultural advs., only 
inserted on first page), 25% additional. Full 
position, 25% extra. Open space within one 
year, in weekly, 1,400 lines, 9 cts. a line; 
2,800 lines, 8 cts; 4,200 lines, 7 cts. a line. 
Reading notices, 25 cts. per count line; pure 
readers, 50 cts. a line. 



MAINE RURAL LIFE Circulated semi- 
monthly (second and fourth Saturdays) as 
a magazine section of Bangor Daily (Satur- 
day) and Semi-Weekly News; Kennebec Daily 
(Saturday) and "Weekly Journal; Portland 
Daily (Saturday) State Press and Maine State 
Press. Agricultural and Home. Established 
1893. Rural Life Publishing Co., publishers; 
circulation not given by publisher; 00 pages, 
4 columns; length of columns, 14% in.; width, 
2-ts in. Can use matrices. Forms close ten 
days in advance. Office, 44 Contral Street. 

Advertising rates, 20 cts. a line, with a dis- 
count of 10% on a 1,000 lines or more. Classi- 
fied, 2 cts. per word. 



NEWS Every morning except Sunday, and 
SEMI-WEEKLY, Tuesdays and Fridays. Re- 
publican. Established 1889. Bangor Pub- 
lishing Co., publishers. Subscription, daily. 
$6; semi-weekly, $1. Sworn average circula- 
tion for six months prior to April, 1915, daily, 
13,571* net paid; semi-weekly, claimed aver- 
age for year 1914, 4,971 net; 10 pages or 
more, 7 columns; length of columns, 21% 
in. ; width, 2 % in. Can use matrices. 

Advertising rates, nonpareil, 1 inch, one 
time, 60 cts.; one week, $2; one month, 
$6.25; three months, $15.25; six months, 
$28; one year. $48. Open space used within 
one year, 100 in., 50 cts. over 100 in., 45 cts.; 
200 in., 40 cts.; 300 in. 35 cts.; 500 in., 30 
cts.; 1,000 in., 25 cts. an inch. E. O. D., % 
of daily rates; twice-a-week, % daily rate; 
once a week, % daily rate. Position, 10 and 
25% extra. Reading notices, brevier, 20 cts. 
a line; by the week, 15 cts.; pure readers, 
25 cts. per count line; telegraphic readers 
35 cts., brevier line. SEMI-WEEKLY, 1 
inch, one week, $1.25; one month, $3.50- 
three months, $7.50; six months, $13; one 
year, $24; one time a week, % semi-weekly 
rates. 



CALAIS Population 6,116. On St. Croix 
River and Washington Co. R. R. Industries 
include ship building and lumber manu- 
facture; shoe factories, paper, bag and 
cotton mills. 



ADVERTISER Every Wednesday. Re- 
publican. Established 1836. Advertiser Pub- 
lishing Co., publishers. Subscription, $1. 
Claimed circulation for year 1914, 6,200 ; 8 
to 12 pages, 6 columns; length of columns, 20 
in.; width, 2% in. 

Advertising rates, 25 cts. an inch; .$10 
on yearly contract. 

LEWISTON Population 26,247. (Auburn, 
a twin city, 15,064. Total, 41,311.) On 
Androscoggin River and 2 railroads. Have 



MAINE 



one of the largest water power develop- 
ments in New England and is in the cen- 
ter of 200 miles of suburban and inter- 
urban trolley lines. Manufactures cotton 
and woolen goods, boots, shoes, boxes, bob- 
bins, etc. Seat of Bates College. 



JOURNAL Every evening except Sunday. 
Independent-Republican. Established 1847. 
Lewiston Journal Co., publishers. Subscrip- 
tion, daily, $3; Saturday, $1. Sworn detailed 
average circulation for three months ending 
March 31, 1915, daily, 10,650* net paid; Sat- 
urday, 14,375* net paid; daily, 12 to 20 pages; 
Saturday issue, 36 to 40 pages, either edition, 
8 columns; length of columns, 20% in.; width, 
2tW in. Can use matrices. 

Advertising rates, agate, daily, 5% cts. a 
line; yearly contracts, 500 lines, 5 cts.; 1,000 
lines, 4% cts.; 2,000 lines, 4 cts.; 3,000 
lines, 3% cts.; 4,000 lines, 3 cts.; 5,000 
lines, 2% cts.; 7,500 lines or more, 2 cts. a 
line; Saturday, 6% cts. a line; 500 lines, 6 
cts.; 1,000 lines, 5% cts.; 2,000 lines, 5 
cts.; 3,000 lines, 4% cts.; 4,000 lines, 4 cts.; 
5,000 lines, 3% cts..; 7,500 lines or more, 3 
cts. a line. Magazine Section (in Saturday 
issue), 5 cts. a line. Special positions, 15, 25 
or 33%% extra; specified pages, except first 
or last, 25%; first page, 100%; last page, 
50% additional. Classified, daily, %c. ; Sat- 
urday and Magazine Section, lc. per word. 



SUN Every morning except Sunday. In- 
dependent. Established 1893. Lewiston 
Daily Sun (Inc.), publishers. Subscription, 
$5. Sworn average circulation for twelve 
nonths prior to April, 1915. 5.505* net paid; 
8 to 14 pages, 7 columns; length of columns, 
20% in.; width, 2% in. 

Advertising rates, 50 cts. an inch; one 
week, $1.50; one month, $4.50; three months, 
$12; six months, $21; one year, $36; 100 
in., within one year, 30 cts.; 250 in., 25 cts.; 
500 in., 22 cts.; 750 in., 20 cts.; 1,000 in., 
or more, 18 cts. an inch. Position, 12%, 25 
and 50% extra. Reading notices, 10 cts. a 
line first insertion; 6 cts. after; pure readers 
or telegraphic matter, 20 cts. a count line. 
Classified, 30 words, 3 times, 25 cts. 



PHILLIPS Population 1,423. On Phillips & 
Rangley R. R., Sandy River and Rangley 
Lake. Farming section almost exclusively, 
with excellent fishing and hunting grounds. 
Annual value of manufactured products, 
$100,000.00. 



MAINE WOODS Every Thursday. Fish 
and Game. Outing and Hotel. Established 
1877. J. W. Brackette & Co., publishers. 
Subscription, $1.50. Claimed average circula- 
tion for year, 1914, 5,190 net. Outing edition, 
8 pages, local edition, 10 to 12 pages, 5 col- 
umns; length of columns, 18 in.; width, 2% 
in. 

Advertising rates, 94 cts. an inch; one 
month, $3.24; three months, $6.59; six 
months, $10.40; one year, $15.60: local edi- 
tion alone, 40% of above rates. Reading no- 
tices, double display rates. 



NELSON CHESMAN & CO.'S RATE BOOK. 



Ill 



MAINE 



PORTLAND Population, 1910 census, 58,- 
571; 1915 estimated, 65,000. On Casco 
Bay with regular steamers to New York 
and Boston and 3 railroad terminals. Has 
fine harbor with a number of lines of coast- 
wise and Trans-Atlantic steamers; exten- 
sively engaged in foreign and coast trade, 
industries include ship building, engines, 
locomotive and railroad cars, heavy iron 
forgings, electric elevator and motor and 
window screen factory, canneries and im- 
portant fisheries. Annual value of manu- 
factured products, exceeding $10,500,000.- 
00. Bank clearings during year 1914, $102,- 
165,305.00. , 



EASTERN ARGUS Every morning, except 
Sunday. Democratic. Established 1803. 
Eastern Argus Publishing Co., publishers. 
Subscription, $6. Sworn average circulation 
for six months prior to April, 1915, 7,258* 
net paid; 12 to 16 pages, 7 columns; length 
of columns, 20 in.; width, 2% in. Can use 
matrices. Office, 99 Exchange Street. 

Advertising rates, 25 cts. an inch; in posi- 
tion, 30 cts. an inch. Reading notices, 50 
cts. an inch. 



EXPRESS Every evening except Sunday 
and SUNDAY TELEGRAM (which see). 
Republican. Established 1882. Evening Ex- 
press Publishing Co., publishers. Subscrip- 
tion, $5. Sworn detailed average circulation 
for year 1914, 20,944* net; 18 to 28 pages, 7 
columns; length of columns, 20 in.; width. 
2V& in. Can use matrices. Office, 13 Monu- 
ment Square. 

Advertising rates, daily, per inch, one time. 
$1; 3 times, $2; one week, $3.50; one month, 
$12; three months, $27; six months, $48: 
one year, $84. Larger space, pro rata; V2 
inch advs., % of an inch rate; no display on 
first page. E. O. D., % of daily rate; pre- 



ferred positions, Ve 



and % addi- 



SUNDAY TELEGRAM Every Sunday. 
Independent. Established 1887. Evening Ex- 
press Publishing Co., publishers. Subscrip- 
tion, $1.50. Sworn detailed average circula- 



MAINE 



tional. Open space, within one year, 100 in.. 
75 cts. an inch; 250 in., 65 cts.; 500 in., 55 
cts.; 1,000 in., or more, 50 cts. an inch. Ex- 
tra composition oftener than one time a week, 
10 cts. an inch. Reading notices, 25 cts. a 
line. First page, 50 cts. a line, with dis- 
count on 100 lines and over. Classified, lc. 
a word. 

PRESS Every morning including SUN- 
DAY. Republican. Established 1862. Port- 
land News Publishing Co., publishers. Sub- 
scription, daily, $3; Sunday, $1.50. Sworn 
average circulation for six months prior to 
April, 1915, daily and Sunday. 14,283* net 
paid; daily, 8 to 16 pages; Sunday, 20 pages; 
daily or Sunday, 7 columns; length of col- 
umns, 20 in.; width, 2Vs in. Can use 
matrices. Office, Monument Square. 

Advertising rates, daily or Sunday, 2y 2 cts. 
a line, flat. Special position, 10 or 25% extra. 
Readers, 10 cts. a count line; telegraphic, 25 
cts. a line. Classified, lc. per word. 



tion for year 1914, 14,130* net; 24 to 32 
pages, 7 columns; length of columns, 20 in.; 
width, 2V& in. Can use matrices. Office, 13 
Monument Square. 

Advertising rates, per inch, one time, 75 
cts.; one month, $2.25; three months, $6; six 
months, $9; one year, $15. Position, %, %, 
V2 and % additional. Open space within one 
year, 100 in., 55 cts. an inch; 250 in., 50 
cts.; 500 in., 45 cts.; 1,000 in., 40 cts. an 
inch. Reading notices, 25 cts. a line; first 
page, 50 cts. a line. Classified, lc. a word. 



ROCKLAND Population 8,174. On Penob- 
scot Bay, with steamer service to Boston, 
Bangor, Bar Harbor and other points ; also 
on, and is a terminal point of, the Maine 
Central Railroad. Leading industries are 
a number of lime kilns, employing more than 
1,000 men; granite quarries; iron and brass 
works. 



COURIER-GAZETTE Semi-weekly (Tues- 
day and Friday). Republican. Established 
1846. Rockland Publishing Co., publishers. 
Subscription, $2. Sworn average circulation 
for year 1914, 4,526* net; 8 pages, 7 columns; 
length of columns, 22 in.; width, 2% in. Can- 
not use matrices. 

Advertising rates, 17 cts. an inch, siding 
on reading, 18 cts. full position, 20 cts. an 
inch; 500 in. within one year, 16, 17 or 18 
cts.; 1,200 in. 15, 16 or 17 cts. an inch. Read- 
ing notices, 10 cts. a count line; 500 lines 
within one year, 5 cts, 1,000 lines, 3 cts. a 
line. Classified, five lines or less 25 cts.; four 
times, 50 cts.; one month, $1. 



WATERVILLE Population 11,458. Located 
in center of State on Kennebec River and 
Maine Central R. R. Has fine water power. 
Leading industries are pulp, paper, woolen, 
Cotton and saw mills; furniture works; 
shoe factory; machinery and railroad re- 
pair shops. Seat of Colby College. 



CIVIC LEAGUE RECORD Monthly. Re- 
form. Established 1900. Christian Civic 
League of Maine, publishers. Subscription 
50 cts. Claimed average circulation for year 
1914, 4,500; 16 pages, 2 columns; length of 
columns, 9 in.; width 3 in. 

Advertising, % page, one time, $1 : Vi 
column. $1.75; * column, $3; one column 
(8^2 in.), $5. Reduced rate "for continued 
insertions. 

SENTINEL Every morning except Sun- 
day. Democratic. Established 1904. Water- 
ville Sentinel Publishing Co., publishers. Sub- 
scription, $4. Sworn average circulation for 
twelve months prior to Anril. 1915, 6,156* net 
paid; 10 to 12 pages, 7 columns; lengt 
columns, 20 in.; width, 2% in. 

Advertising rates, 40 cts. an inch; 100 in. 
or more within one year, 33 cts.; 250 in., 
25 cts.; 500 in., 20 cts.; 1,000 in. or more, 
17 cts. an inch; preferred position, 20% 
extra. Reading notices, 15 cts. a line. Classi- 
fied, 25 words or less, 3 consecutive times 25 
cts., or six times, 40 cts. ; one cent for each 
additional word. 



112 



NELSON CHESMAN & CO.'S RATE BOOK. 



MARYLAND 



BALTIMORE Population 558,485, covering 
an area of only 31% square miles, on Pa- 
tapsco River, 14 miles from Chesapeake 
Bay, having a capacious harbor and 
a very large export trade in grain. 
Twenty foreign steamship lines with reg- 
ular sailings. Six railroads. Three trunk 
lines with elevator, commodious termi- 
nals and facilities for import and export 
trade. Principal items of manufacture: cop- 
per product, cotton goods, brick, fertilizer, 
flour, boots, shoes, straw hats, clothing, 
canned goods, machinery and_ steel rails. 
Seat of Johns Hopkins University, Peabody 
Institute, Goucher College for women, Med- 
ical and Dental Institutes and Pratt Free 
Library. Asylums for deaf, dumb, insane 
and blind also located here. Annual value 
of manufactured products, $265,000,000.00. 
Bank clearings during 1914, $1,859,253,- 
406.49. 



AFRO-AMERICAN LEDGER Every Sat- 
urday. African. Independent. Established 
1892. Afro-American Co., publishers. Sub- 
scription, $1. Sworn average circulation for 
year 1914, 8,000*; 8 pages, 6 columns; length 
of columns, 22 in.; width, 2% in. Cannot 
use matrices. Office, 628 N. Eutaw Street. 

Advertising rates upon application. 



AMERICAN Every morning including 
SUNDAY, and SEMI-WEEKLY. Tuesdays 
and Fridays. Republican. Established 1773. 
Chas. C. Fulton & Co., proprietors; Felix Ag- 
nus, publisher. Subscription, daily, $3 ; Sun- 
day, $1.50; Semi-weekly, $1; sworn average 
circulation for twelve months prior to April 1, 
1915, daily, 82,924* net; Sunday, 111,005* 
net; Semi-weekly, circulation not given by 
publisher; daily 14 to 18 pages, (Sunday, 58 
pages; semi-weekly, 12 pages), 8 columns; 
length of columns, 21 in.; width, 23V in. Can 
use matrices. 

Advertising rates, agate, daily, 15 cts.; 
Sunday, 20 cts. a line; 1,000 lines within one 
year, 12 or 18% cts.; 3,000 lines, 11 or 17% 
cts.; 5,000 lines, 10 or 15 cts. a line; 
in combination, dailv and EVENING STAR. 
20 cts. a line; 17, 16 or 15 cts. a 
line on contract: for position, next read- 
ing, add 2 cts. a line; following next 
reading, add 3 cts. a line; top of columns 
and next reading, add 5 cts. a line; special 
position on special pages, add 10 cts. a line; 
next reading, advertisements must be at least 
14 lines deep; other positions, 42 lines deep. 
Financial, daily, 15 cts. a line, flat; Sunday, 
20 cts.; strictly mail order advertising, daily, 
12 cts. a, line, flat; Sunday, 18% cts. Read- 
ing notices, daily or Sunday, 50 cts. a line, 
editorial page, 75 cts.; telegraphic readers. 
$1 a line; telegraphic medical readers, $2 a 
line. Classified, agents, for sale or real es- 
tate, daily, 10 cts.; Sunday, 15 cts.; busi- 
ness chances, financial or special notices, 
dailv, 15 cts.: Sunday, 20 cts.: personals. 25 
cts. 'a line, daily or Sunday. SEMI-WEEKLY, 
display, 20 cts. a line; 3 months, $2; 6 



months, $3.75; one year, $5 a line. Local 

notices or editorial page notices (marked), 
25 cts. a line. 

See advertisement on page 538. 



AMERICAN JOURNAL OF NURSING 
See New York City. 



ATLANTIC EDUCATIONAL JOURNAL 
Monthly. Educational. Established 1905. 
Maryland Educational Publishing Co., pub- 
lishers. Subscription, $1. Claimed average cir- 
culation for six months ending April, 1915, 
14,500: 40 pages, 2 and 3 columns; length of 
columns, 10 % in.; width, 2% and 3% in. 
Office, 19 West Saratoga Street. 

Advertising rates, $2 an inch; three months, 
$5; six months, $8; one year, $15; 2 in., one 
time, $3.50; 3 in., $4.50; 4 in., $5.50; % 
page, one time, $9; % page, $16; one page, 
$30. 



BALTIMORE AND OHIO EMPLOYES' 
MAGAZINE Monthly (5th). R. R. Em- 
ployes and Officials. Established 1912. Bal- 
timore & Ohio R. R. Co., publishers. Sub- 
scription, $1; for free distribution to 
employes. Detailed average circulation May 
28, 1915, 40,500*; 112 pages,_ 2 columns; 
length of columns, 8% in.; width, 2% in. 
Cannot use matrices. Forms close 15th of 
preceding month. Office, Camden Station. 

Advertising rates, 20 cts. a line ; full page 
(224 lines), $44.80; %, %,. or Vs page pro 
rata. Rates for preferred positions and covers 
on request. 



BAYERISCHES WOCHENBLATT (Bavar- 
ian Weekly). Every Wednesday. German, 
Established" 1880. August Strauff & Co., pub- 
lishers. Subscription, $2.50. Claimed aver- 
age circulation for year 1914, 9,599; 8 
pages, 6 columns; length of columns, 19 
in.; width, 2% in. Office, No. 11 Front St. 

Advertising rates, $1 an inch; subsequent 
insertions, 50 cts.; 1 inch, one month, $3; 
three months, $5; six months, $8; one year, 
$15. Reading notices 10 cts. a line. 



DEUTSCHE CORRESPONDENT Every 
morning including SUNDAY. German. Demo- 
cratic. Established 1841. Edward Raine, pub- 
lisher. Subscription daily and Sunday, $7.50. 
Claimed average circulation for year 1914, 
daily, 8,990* net; Sunday, 11.980* net: 
8 to 56 pages, 7 columns; length of 
columns. 20% in.; width. 2 in. Can use mat- 
rices. Office, 413 East Baltimore Street. 

Advertising rates. $1.80 an inch; three 
times, $3.60; six times, $6.30; one month, 
$15; three months, $30 ; six months, $50 ; one 
year, $75; 1,000 lines, within one year, 8 
cts. a line; 2,000 lines, 7 cts.; 3,000 lines, 6 
cts.; 5,000 lines, 5 cts. a line. Position ex- 
tra. 1st page, or 4th page reading notices. 



NELSON CHESMAN & CO.'S RATE BOOK. 



lie 



MARYLAND 



20 cts. per line, with discount on 1,000 lines 
and over. 



FARMERS AND PLANTERS GUIDE 
Monthly (1st). Agricultural. Established 1864. 
Geo. O. Gover, publisher. Subscription, 25 
cts. Claimed average circulation for year 
ending June, 1915, 19,769*; 16 pages, 4 col- 
umns; length of columns, 12 in.; width, 2% 
in. Forms close 25th of preceding month. 
Office, 109 South Frederick Street. 

Advertising rates, agate, 8 cts a line, flat. 
Reading notices, 15 cts. a line. Classified, lc. 
a word. 

See advertisement on page 540. 



JEDNOSC-UNITY Every Thursday. Pol- 
ish. Non-political. Established 1907. Polish 
Publishing Co., publishers. Subscription, 
$1.50. Claimed average circulation for year 
1914, 10,000; 8 pages, 7 columns; length of 
columns, 20 in.; width, 2% in. Office, 701 
S. Ann Street. 

Advertising rates, 50 cts. an inch; 100 in., 
40 cts.; 500 in. or more, 30 cts. an inch. 



JEWISH EXPONENT See Philadelphia, 
Pa. 



JOURNAL OF EDUCATIONAL PSYCHOL- 
OGY Monthly. Educational. Established 
1910. Warwick & York, (Inc.), publishers. 
Subscription, $2.50. Claimed average circula- 
tion for year ending April 30, 1915, 5,600; 72 
pages, 2 columns, length of columns, 8 in. ; 
width, 2V Z in. Office, 19 West Saratoga 
Street. 

Advertising rates, $2.50 an inch; three 
months, $6.25; six months, $11.25; 10 times, 
$17.50; two in., $4.50; three months, $11.25; 
six months, $20.25; ten times, $31.50. 



MANUFACTURERS RECORD Every 
Thursday. Industrial. Established 1882. Man- 
ufacturers Record Publishing Co., publishers. 
Subscription, $4. Claimed average circulation 
for year 1914, 6,000; 50 pages, 4 columns; 
length of columns, 13 in.; width, 2% in. 
Can use matrices. Office, South Water and 
Commerce Streets. 

Advertising rates upon application. 



MERCHANTS* AND MANUFACTURERS' 
JOURNAL Monthly (25th). Trade. Estab- 
lished 1904. Merchants' and Manufacturers' 
Publishing Co., publishers. Subscription, $1. 
Claimed average circulation for year 1914, 
6,200; 64 pages, 2 columns; length of col- 
umns, 10 in.; width, 3% in. Forms close 
10th. Office, Light and Lombard Streets. 

Advertising rates, full page, $45.00; V2 
page, $25; % page, $13.50: Vs page, $8; -, 1 , 
page, $4.50, with discounts on six or twelve 
time contracts. Additional charge of 15% 
for color in red. For sale or wants, 4 cts. a 
word. 



MARYLAND 



News Publishing Co., publishers. Subscrip- 
tion, $3 ; Sunday, 50 cts. Sworn average cir- 
circulation for year 1914, daily, 74,895* net; 
Sunday, 57,717* net; 12 to 34 pages, 8 col- 
umns; length of columns, 21 1/14 in.; width, 
2rV in. Can use matrices. Office, Munsey 
Building, Calvert and Fayette Street. 

Advertising rates, daily or Sunday, 20 
cts.; 1,000 lines, on yearly contract, 16 
cts.; 52 times or 2,500 lines, xi> cts.; 104 
times or 5000 lines, 14 cts.; 156 times or 
10,000 lines, 13 cts. a line. 2 columns wide 
must be 28 lines deep; 3 columns, 70 lines; 4 
columns, 100 lines; 5 columns, 125 lines; 6 
columns or more, 150 lines deep. Preferred 
position 10 and 25% extra. In combination 
with the Sunday editions of Washington, D. C. 
Times and New York Press, 42 cts. per line, 
flat. Reading notices, $1 a line; first page, 
$2 a line. Resorts or educational one time, 
15 cts.; seven times, 12 cts.; every day for 
one month 10 cts. a line; 30 consecutive 
insertions, 9 cts. a line. New Publications, 
15 cts. a line, flat. Autombobile, 20 cts. per 
line; 1,000 lines, 15 cts.; 2,500 lines, 14 Ms 
cts.; 5,000 lines, 14 cts.; 10,000 lines, 13 
cts. per line. Classified, 10 cts. a line. 



SOUTHERN METHODIST Every Thurs- 
day. Religious. Established 1904. Southern 
Methodist Publishing Co., publishers. Sub- 
scription, $1. Sworn detailed average cir- 
culation for year ending August, 1914, 7,- 
100*; 16 pages. 3 columns; length of col- 
umns, 11 in.: width, 2 in. 

Advertising rates, 71 cts. an inch, with dis- 
count of 5, 10, 15 or 20% on 10, 50, 200 or 
500 inches space. 

STAR Every evening except Sunday. Re- 
publican. Established 1908. Chas. C. Fulton 
& Co., proprietors. Felix Agnus, publisher. 
Subscription, $3. Sworn average circulation 
twelve months prior to April, 1915, 50,557* 
net; 14 to 18 pages, 8 columns; length of col- 
umns, 21 in.; width, 2^ in. Can use matrices. 

Advertising rates, agate, 10 cts. a line; 
1,000 lines, within one year, 8 cts.; 3,000 
lines, 7 cts.; 5,000 lines, or more, 6 cts. a 
line; in combination with daily edition, 
MORNING AMERICAN, 20 cts. a line; 17, 16 
or 15 cts. a line on contract. Financial, 10 
cts. a line, flat; combination, 20 cts. a line; 
strictly mail order advertising, 8 cts. a line, 
flat; combination, 15 cts. a line. Special 
positions 3, 5 or 10 cts. a line additional. 
Reading notices, 50 cts. a line; on editorial 
page, 75 cts.; telegraphic $1 a line. Class- 
ified, 10 cts. a line. 

See advertisement on page 538. 



NEWS Every evening including SUN- 
DAY. Independent. Established 1872. The 



SUN Every_ morning including SUNDAY, 
and every evening except Sunday. Independ- 
ent. Established, daily, 1837. The A. S. Abell 
Co., publishers. Subscription, either morning 
or evening, $3 ; Sunday, $1.50. Sworn 
average circulation for six months prior ti> 
April, 1915, morning nnd evening, 137. On:: 
net paid; Sunday 84,034* net paid; daily, 12 
to 16 pages; Sunday, 56 to 60 pages; daily 01 
Sunday, 8 columns; length of columns, 23 



114 



NELSON CHESMAN & CO.'S RATE BOOK. 



MARYLAND 



in.; width, 2& in. Office, Baltimore and 
Charles Streets. 

Advertising rates, all editions (M. & E.) 
of same day, count as one insertion, or Sun- 
day, 25 cts. a line; 1,000 lines, 24 cts.; 2,000 
lines, 23 cts.; 3,000 lines, 22 cts.; 5,000 
lines, 20 cts. a line. First or last pages, 50 
cts., a line. Preferred position (next read- 
ing only), 10 cts. a line extra. Double 
column advertisements must be at least 150 
lines deep on first page; 125 lines deep on 
last page; 50 lines deep on inside pages, Sun- 
day Automobile rates (for Automobiles tires 
and accessories) 1,000 lines, 15 cts., 2,000 
lines, 14% cts., 3,000 lines, 14 cts., 5,000 
lines, 13 cts. a line. New Publications, daily 
or Sunday, 20 cts., flat, a line. Classified, 
morning and evening of same day or Sunday; 
resorts, schools and colleges, 15 cts., 13 times, 
12 cts., 26 times, 11 cts., 52 times, 10 cts. a 
line; help wanted, 10 cts. a line; agents 
wanted, and all other classified, 15 cts. a line. 

See advertisement on page 551. 



MARYLAND 



CUMBERLAND Population, 1910 census, 
21,839; 1915 estimate, 25,000. On Potomac. 
River, western terminus of Chesapeake and 
Ohio Canal and five railroads. Industries in- 
clude iron and steel, the manufacture of 
glass, brick, cement and leather; extensive 
trade in bituminous coal. 



ALLEGANIAN See The Times. 



NEWS Every morning except Sunday. 
Republican. Established 1872. The Daily 
News Company, publishers. Subscription, $3. 
Sworn average circulation for six months 
prior to. April, 1915, 8,039 net paid; 10 
to 16 pages, 7 columns; length of columns, 
21 in.; width, 2% in. Can use matrices. 

Advertising rates, 35 cts. an inch; 1,000 
in., 18 cts. an inch. 



PRESS Every evening except Sunday. In- 
dependent. The Cumberland Press (Inc.), 
publishers. Subscription, $3. Sworn average 
circulation for twelve months prior to April 
1915, 5,033* net paid; 10 to 16 pages, 7 
columns; length of columns, 21% in.; width, 
2% in. Can use matrices. 

Advertising rates upon application. 



TIMES Every evening except Sunday. 
Democratic. Also ALLEGANIAN every Thurs- 
day. Democratic and rural. Established, daily, 
1854; weekly, 1833. Times and Alleganian 
(Inc.), publishers. Subscription, daily, $3; 
weekly, $1. Sworn average circulation for 
twelve months prior to Anril, 1915, daily, 
9,727*; weekly, for year 1914, 3,377; daily 
and weekly, 8 to 16 pages, 7 columns; length 
of columns, 21% in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate, daily, 2 cts., flat, 
a line. Preferred positioins, 25% extra. 
Reading notices, 10 cts. a line. Classified, lc. 
per word. 



MASSACHUSETTS 



ATHOL -Population 8,536. On 2 railroads. 
Industries include the manufacture of pa- 
per and wood boxes, pocket books, sash, 
doors and blinds, silk thread, toys, combs, 
furniture, woolen cloths and boots and 
shoes; fine tools and twist drills; also ma- 
chine shops. 



HEALTHY HOME Monthly. Domestic. 
Hygiene. Established 1890. W. H. Brock & 
Co., publishers. Subscription, 50 cts. Detailed 
average circulation for year ending May, 
1915, 22,045*; 8 to 12 pages, 6 columns; 
length of columns, 17 in.; width, 2 1 /s in. 
Forms close first of preceding month. 

Advertising rates, agate, 20 cts. a line. 
Discount, 5% on six months; 10% on one 
year._ Additional discount for over two in. 
Reading notices, double display rate. 



ATTLEBORO Population, 1910 census 16,- 
215; 1915 estimate, 18,500. On N. Y., N. 
H. & H. R. R. Claimed to be the manu 
facturing jewelry center of America. Has 
water power and extensive manufactures of 
jewelry, buttons, cotton goods, etc. 

SUN Every evening except Sunday. Es- 
tablished 1889. The Sun Publishing Co., pub- 



lishers. Subscription, $3. Sworn average 
circulation for six months prior to April. 
1915, 4,780* net; 8 to 20 pages, 7 columns; 
length of columns, 20 in.; width, 2% in. 

Advertising rates, 30 cts. an inch; 100 in., 
25 cts.; 200 in., 20 cts.; 350 in., 18 cts.; 500 
in., 17 cts.; 1,000 in., 15 cts. an inch. First 
page positions, 50%, other specified pages, 
25% and next reading, 10% additional. Read- 
ers, first page, 20 cts. per count line; other 
pages, 15 cts. per line; 500 lines, 10 cts. per 
line. Classified, lc per word. 



BEVERLY Population 18,650. On an inlet 
of the Atlantic and the Boston & Maine 
R. R. Extensive manufacture of ladies' 
shoes and shoe manufacturing machinery. 
Navigation and fishing interests. Seat of 
New England Institute for the Deaf and 
Dumb. A well known summer resort. An- 
nual value of manufactured products, $17,- 
220,000.00. Bank clearings during year 
1914, $11,472,000.00. 



AMERICAN BENEFIT JOURNAL Month- 
ly. Fraternal. Established 1895. Chas. A. 
King, publishers. Subscription, 50 cts. Claimed 
average circulation for year 1914, 9,000; 4 



NELSON CHESMAN & CO.'S RATE BOOK. 



115 



MASSACHUSETTS 



to 8 pages, 4 columns; length of columns, 14 
in.; width, 2% in. Cannot use matrices. 

Advertising rates, $1 an inch; $1.50, $2, 
$2.50, $3, $3.50 and $6 an inch for 2, 3, 4, 
5, 6 and 12 months respectively. Special posi- 
tions, 10% additional. Reading notices, 20 
cts. per line. 

BOSTON Population, 1910 census, 670,585; 
1914, U. S. estimate, 735,000. On Massa- 
chusetts Bay with regular steamer lines to 
all important domestic and foreign ports, 
and served by three railroad systems. The 
center of the largest shoe textile manufac- 
turing community in the world. The com- 
mercial metropolis of New England and 
America's great wool and leather market; 
also has a large commerce in grain, cotton, 
sugar, flour and meats. Manufactures in- 
clude musical instruments, machinery, cloth- 
ing, ironware, books, brass goods, confec- 
tionery, rubber goods and many others. 
Center of interest for many buildings dat- 
ing from the Revolutionary War, including 
Faneuil Hall (the Cradle of Liberty), the 
Old North Church and the Old South Church. 
The Boston Public Library, second only in 
America to the Congressional Library, con- 
tains 1,100,000 volumes. The seat of 
Harvard University, Tufts College, Massa- 
chusetts Institute of Technology, Radcliffe 
College and Simmons College. Annual value 
of manufactured products, $550,000,000. 
Bank clearings during 1914, $7,517,095,070. 



ADVERTISER Every morning except 
Sunday. Independent. Established 1813. 
Francis W. Bird, publisher. Subscription, 
$6. Sworn average circulation for six months 
prior to April, 1915, 5,488* net paid; 8 
pages, 8 columns; length of column, 21 2/7 
in.; width, 2 in. Can use matrices. Office, 
309-311 Washington Street. 

Advertising rates, agate, 12% cts. a line; 
1st page, 25 cts. per line; financial page, 20 
cts.; last or editorial pages, 15 cts. a line 
with discounts of, 5, 10 , 15 or 20% on 2,500, 
5.000, 10,000 or 20,000 lines within one year; 
also on 1, 2, 3 or 6 times a week insertions, 
for one year. Real estate, display, (display 
discounts applicable), 10 cts., a line. New 
Publications, resorts, schools or steamship, 
10 cts. a line; 30 time orders, 7% cts. a line. 
Special positions, 10 or 25% extra. Reading 
notices, 50 cts. a line; inside specified pages, 
75 cts.; first page, $1 a line. Business notices, 
40 or 60 cts. a line for inside or first page. 



AMERICAN Every evening except Sun- 
day and SUNDAY MORNING. Independent. 
Democratic. Established 1904. W. R. Hearst, 
proprietor. Sworn average circulation for six 
months prior to April, 1915, daily, 377,419" 
net paid; Sunday, 325,789* net paid; daily 
12 to 24 pages; Sunday, 66 to 80 pages: 
daily or Sunday, 8 columns; length of col- 
umns, 20 in.; width, 2% in. Can use 
matrices. 

Advertising rates, daily or Sunday, agate, 
35 cts. a line; next reading, 40 cts.; full 
position, 45 cts.; page 2 or 3 45 cts.; sport 
pages, 40 cts.; -women's page, 45 cts.; auto- 



MASSACHUSETTS 



mobile, 25 cts.; new publications, 30 cts. 
a line. Double column advertisements must 
be 42 lines ; 3 columns, 75 lines ; 4 columns, 
100 lines; 5 columns, 140 lines deep. Classi- 
fied, daily or Sunday, help wanted, 12% cts. 
a line; 3 consecutive days, 35 cts.; 7 con- 
secutive days, 60 cts.; a line; situation wanted 
5, 12% or 25 cts. a line; board and rooms, 
furnished rooms, houses to let, purchase 
and exchange, 10, 25 or 50 cts. a line; busi- 
ness opportunities, dogs, birds, cats, horses, 
carriages, yachts boats, 15, 40 or 80 cts. a 
line ; agents, canvassers etc., wanted clothing, 
diamonds and jewelry, desks and show cases, 
furniture, machinery and tools, music and 
musical, patents, real estate investments 
storage and moving, wines, and liquors, 20 
cts. a line; 3 consective days, 50 cts.. 7 con- 
secutive days, $1, 4 consecutive Sundays, 75 
cts. a line; business personals, 30 cts., 75 
cts., $1.50 or $1; educational, school and 
instruction, mail order, money-to-loan, 25 cts.; 
65 cts., $1.25 or 80 cts. a line; poultry, sup- 
plies etc., resorts (summer or winter), 15, 
40, 80 or 50 cts. a line respectfully. Reading 
notices, $1 a line; first page, $3 a line. 



AMERICAN AGENCY BULLETIN Every 
Saturday. Fire, Casualty and Surety Insurance 
Established 1902. National Association of 
Local Fire Insurance Agents, publishers. Sub- 
scription, $3. Claimed average circulation for 
year 1914, 7,275; 20 pages, 4 columns, length 
of columns, 11% in.; width, 2% in. Can use 
matrices. Office, 55 Kilby Street. 

Advertising rates, $3 an inch; full page, 
$150; %, %, or % page pro rata, with dis- 
counts on yearly contracts. 



AMERICAN COOKERY Monthly, except 
July and September. Culinary Art. Estab- 
lished 1896. Boston Cooking School Maga- 
zine Co., publishers. Subscription, $1. 
Claimed circulation for year 1914, 33,177; 80 
to 96 pages, 2 columns; length of columns, 8 
in.; width, 2% in. Forms close 10th preced- 
ing month. Office, 372 Boylston Street. 

Advertising rates, agate, 25 cts. a line; one 
page, $50; %, % and % pages, pro rata. 
Discount, ten times or 500 lines to be used 
within one year, 20%. 



AMERICAN CULTIVATOR See New York 
City, N. Y. 



AMERICAN FANCIER AND STOCK 
KEEPER Every Saturday. Dogs, Poultry, 
Pigeons and Pet Stock. Established 1888. 
American Fancier and Stock Keeper Co., pub- 
lishers. Subscription, $1. Claimed average 
circulation for 1914, 7,000; 16 to 20 pages, 
4 columns; length of columns, 12 in.; widA, 
2% in. Office, 36 Bromfield Street. 

Advertising rates, $1 an inch, first time; 
60 cts. each subsequent insertion. 



AMERICAN HORSE BREEDER Every 
Wednesday. Trotting Horse Interests. Es- 
tablished 1881. Horse Breeder Publishing 
Co., publishers. Subscription, $2; circula- 



116 



NELSON CHESMAN & CO.'S RATE BOOK. 



MASSACHUSETTS 



tion not given by publisher; 16 pages or 
more, 4 columns; length of columns, 13 in.; 
width, 2^4 in. Office, 161 High Street. 
Advertising rates upon application. 



AMERICAN PHOTOGRAPHY Monthly 
(1st). Photographic. Estabdsned 1889. Amer- 
ican Photographic Pub. Co., publishers. Sub- 
scription, $1.50. Claimed average circulation 
for year 1914, 12,498; 112 pages, 2 columns; 
length of columns, 8 in.; width, 2% in. Can 
not use matrices. Forms close 5th of month 
preceding. Office, 221 Columbus Ave. 

Advertising rates, upon application. 



AMERICAN WOOL AND COTTON RE- 
PORTER Every Thursday. Textile. Prank 
P. Bennett & Co., (Inc.), publishers. Sub- 
scription, $3. Sworn detailed average circula- 
tion for year 1914, 8,100*; 32 pages, 4 col- 
umns; length of columns, 13% in.; width, 
2% in. Office, 530 Atlantic Avenue. 

Advertising rates, $2.80 an inch; three 
months, $25; six months, $45; one year, $75. 



ANZEIGER Every Thursday. German. 
Independent. Established 1888. Boston 
Anzeiger Co., publishers. Subscription, $1. 
Claimed average circulation for 1914, 6,850; 
8 pages, 7 columns; length of columns, 19% 
in.; width, 2% in. Can use matrices. Office, 
200 Devonshire Street. 

Advertising rates, 5 cts. a line; on con- 
tract, 1,000 lines, 4 cts.; 2,000 lines, 3% 
cts.; 3,000 lines, 3% cts.; 4,000 lines, 3% 
cts.; 5,000 lines, 3 cts. a line; first page, 
25% extra; other positions, 20% extra. 
Reading notices, 10 to 25 cts. a line. No 
charge for translation. 



MASSACHUSETTS 



ATLANTIC MONTHLY Monthly. Lit- 
erary. Established 1858. The Atlantic 
Monthly Co., publishers. Subscription, $4. 
Claimed average circulation for year 1914, 
40,000; 144 pages, 2 columns; length of col- 
umns, 8% in.; width, 2Y2 in. Forms close 
5th of preceding month. Office, 3 Park 
Street. 

Advertising rates, agate, 50 cts. a line; 
full page, $100; % or % page, pro rata. 



BANKER AND TRADESMAN Every Sat- 
urday. Financial, Real Estate and Gen'l Busi- 
ness. Established 1872. The Review and 
Record Co., publishers. Subscription, $5. 
Claimed average circulation for year 1914, 
10,000; 64 pages, 3 columns; length of col- 
umns, 11% in.; width, 3 columns; length of 
columns, 11% in.; width, 2% in. Office, 127 
Federal Street. 

Advertising rates, $2 an inch; 50 in., 
$1.50; 100 in., or more, $1.25 an inch. 



BOOT AND SHOE RECORDER Every 
Saturday. Trade. Established 1882. Boot 
and Shoe Recorder Publishing Co., publishers. 
Subscription, $2.50. Claimed average circula- 
tion for year 1914, 8,200; 112 to 200 pages, 



2 columns ; length of columns, 10 Y& in., width, 
3 7 / 8 in. Office. 179-193 South Street. 

Advertising rates, $3.50 an inch; on 2 
column pages, 50% additional; Ys page, one 
time, $12.50; % page, $23; Y2 page. $35; 
one page, $60. 



BOSTON MEDICAL AND SURGICAL 
JOURNAL Every Thursday. Medical. Estab- 
lished 1812. Boston Medical & Surgical Journ- 
al Society (Inc.), publishers. Subscription 
$5. Sworn detailed average circulation for 
nine months ending March 1915, 4,443* 56 
pages, 3 columns ; length of columns, 9 in., 
width, 2% in. Can not use matrices. Office, 
126 Massachusetts Avenue. 

Advertising rates upon application. 



BRICK BUILDER See New York City. 



BRITISH AMERICAN See Philadelphia, 
Pennsylvania. 

BUDGET AND BEACON Every Saturday. 
Home. Established 1879. The Budget Co., 
publishers. Subscription, $2; circulation 
not given by publisher; 12 pages, 4 columns; 
length of columns, 14 in.; width, 2% in. Can 
use matrices. Office, 62-64 Summer Street. 

Advertising rates, agate, 15 cts. a line, with 
time discounts. Financial advertisements, 
16% cts. a line. 



CHRISTIAN Monthly (1st). Religious- 
Undenominational. Established 1866. H. L. 
Hastings & Son, publishers. Subscription, 
$1. Claimed average circulation for year 1914, 
5,100; 16 pages, 3 and 4 columns; length of 
columns, 12 in.; width, 3 or 2'/ 6 in. Can not 
use matrices. Forms close 20th of month pre- 
ceding. Office, 211 Tremont Street. 

Advertising rates, 12 cts. a line. 



CHRISTIAN ENDEAVOR WORLD Every 
Thursday. Evangelical. Established 1886. 
Golden Rule Co., publishers. Subscription, 
$1.50. Sworn detailed average circulation for 
year 1914, 76,527* net; 20 pages, 4 columns; 
length of columns, 13*4 in.; width, 2 14 in. 
Forms close 12 days in advance. Office, Mt. 
Vernon and Hancock Streets. 

Advertising rates, agate, 35 cts. flat a line. 
Classified, 4 cts. per word. 



CHRISTIAN REGISTER Every Thurs- 
day. Unitarian. Established 1821. Chris- 
tian Register Association, publishers. Sub- 
scription, $3. Claimed circulation for 1914. 
7,200; 28 to 32 pages, 3 columns; length of 
columns, 9% in.; width, 2% in. Office, 272 
Congress Street. 

Advertising rates, agate, 10 cts. a line. 
Discount, 10% on four times; 15% on eight 
times; 25% on three months; 30% on six 
months; 35% on one year. 



CHRISTIAN SAFEGUARD Monthly. Re- 
ligious. Undenominational. Established 
1866. H. L. Hastings and Sons, publishers 



NELSON CHESMAN & CO.'S RATE BOOK. 



117 



MASSACHUSETTS 



Subscription, $1. Claimed average circulation 
for year 1913, 5,000; 16 pages, 3 and 4 col- 
umns; length of columns, 13 in.; width, 2% 
and 2 9/16 in. Forms close 21st preceding 
month. Office, 211 Tremont Street. 

Advertising rates, agate, 12 cts. a line; 
discount, 10% on six months; 15% on one 
year. 



CHRISTIAN SCIENCE MONITOR Every 
day except Sunday. Independent. Estab- 
lished 1908. The Christian Science Pub- 
lishing Society, publishers. Subscription, $5. 
Sworn average circulation for six months 
prior to April, 1915, 63,218* net paid; 16 to 
44 pages, 7 columns; length of columns, 20 
in.; width, 2% in. Can use matrices. Office, 
Falmouth and St. Paul Streets. 

Advertising rates, agate, 25 cts. a line; 
500 lines, within one year, 24 cts.; 1.000 
lines, 23 cts.; 1,500 lines. 22 cts.; 2,000 lines. 
21 cts.: 26 times, or 2,500 lines, 20 cts.; 3,- 
750 lines. 19 cts.; 52 times, or 5,000 lines, 
18 cts.; 104 times, or 10.000 lines, 17 cts.: 
156 times, or 15,000 lines, 16 cts.: 312 
times, or 20.000 lines, 15 cts. a line. Classi- 
fied, 12 cts. a line; 3 or more insertions, 10 cts. 
Hotels, resorts and restaurants (special days 
Tuesdays and Fridays), 10 lines or more, 
15 cts. a line; 26 or more insertions in con- 
secutive weeks, 12 cts. a line. Educational 
(special days Mondays and Thursdays), over 
seven lines, 15 cts. a line; 13 times, 12 cts.; 
26 or more times, 10 cts. a line. Camp (special 
days Mondays and Thursdays) three lines or 
more, 12 cts. a line; three or more times, 10 
cts. a line. Classified, display, 15 cts. a line; 
13 insertions, 12 cts.; 26 or more insertions, 
10 cts. a line. 



CHURCH MILITANT Monthly. except 
June, July. August and September. Episco- 
palian. Established 1898. Irving P. Fox. 
publisher. Subscription, 50 cts. Claimed 
average circulation for year 1914, 5,000; 16 
to 20 pages. 3 columns: length of columns. 
8% in.; width, 2i 3 B in. Office. Sudbury Build- 
ing. 

Advertising rates, $2 an inch; $40 per 
page; Vs, % and % pages, pro rata. 



COMMERCIAL Every Saturday. Finan- 
cial and Commercial. Established 1884. Chas. 
T. Dukelow, publisher. Subscription, $2. 
Claimed average circulation for year 1914, 
36,000; 8 to 16 pages, 7 columns; length 
of columns. 21% in.; width, 2% in. Office, 
246 Washington Street. 

Advertising rates, agate, financial, 30 cts. 
a line; mercantile, 20 cts. a line. 



COMMERCIAL BULLETIN Everv Satur- 
day. Established 1859. Curtis Guild & Co., 
publishers. Subscription. $4; circulation 
not given by publisher; 8 pages. 7 columns; 
length of columns, 21 in.; width, 2% in. 
Office, 144 High Street. 

Advertising rates, agate, 16% cts. a line; 
second, fourth or eighth page, 20 cts.; first 
page, 25 cts. a line. 



MASSACHUSETTS 



CONGREGATIONALIST AND CHRISTIAN 
WORLD Every Thursday. Congregational. 
Established 1816. The Pilgrim Press, pub- 
lishers. Subscription, $3. Claimed average 
circulation for year 1914, 23,700; 32 pages. 
3 columns; length of columns, 11% in.; 
width, 2 T 5 5 in. Forms close Fridays preceding. 
Office, 14 Beacon Street. 

Advertising rates, agate, 25 cts. a line, 
with a discount of 10, 15, 20, 25, 30 or 
33%% on spaces of 100, 200, 300, 400, 1,000 
or 1,600 lines. Reading notices, 50 cts. a 
line. 



CURRENT AFFAIRS Every Monday. 
Commercial. Established 1910. Boston 
Chamber of Commerce, publishers. Subscrip- 
tion, $1. Claimed average circulation for 
year 1914, 5,700; 8 to 20 pages, 4 columns; 
length of columns, 12 in.; width, 2% in. 
Can use matrices. Office, Chamber of Com- 
merce Building. 

Advertising rates, $1.50 an inch, with dis- 
counts of 5, 10 or 15% on time or space 
contracts for 13 times or 100 in.; 26 times or 
250 in.; 52 times or 500 in. within one year. 



FIBRE AND FABRIC Every Saturday. 
Textile. Established 1885. Jos. M. Wade 
Publishing Co., publishers. Subscription, $2. 
Claimed average circulation, 5,700; 24 pages, 
4 columns; length of columns, 12 in.; width, 
2% in. Office, 127 Federal Street. 

Advertising rates, transient, $2 an inch; 
discount for time and space on application. 



GAZETA BOSTONSKA Every Friday. 
Polish-Independent. Established 1910. Boston 
Gazette Company, publishers. Subscription, 
$1.50. Sworn average circulation for year 
ending June, 1915, 10.548* net; 16 pages. 
6 columns; length of columns, 20 in.; width. 
2% in. Can use matrices. Office, 213 Han- 
over Street. 

Advertising rates, 40 cts. an inch; 1 inch 
one month, $1.50 ; two months, $2.85 ; three 
months, $4; six months, $7.50, or for one 
year, $14. Discount of 10% when electro- 
types are furnished. Translations free. Read- 
ing matter (8 point), 15 cts. a line. 



GAZZETTA DEL MASSACHUSETTS 
Every Friday. Italian. Independent. Es- 
tablished 1896. James V. Donnaruma. ed- 
itor. Subscription, $1. Sworn average cir- 
culation for year 1914, 10.500: 4 pages. 7 
columns; length of columns, 21% in.; width, 
2% in. Office, 141 Richmond Street. 

Advertising rates, agate, 7 cts. a line; one 
inch, 4 weeks, $2.50; three months. $6.50; 
six months, $11; one year, $20. 1,000 lines 
within one year, 6 cts.; 2,000 lines, 5% cts.; 
3.000 lines, 5 cts.; 5,000 lines, 4% cts.; 10,- 
000 lines, 3% cts. a line. Reading notices, 
15 cts. a line; first page, 20 cts. a line. 



GLOBE Every morning, including SUN- 
DAY, and every evening except Sunday. 
Independent. Established 1872. The Globe 



118 



NELSON CHESMAN & CO.'S RATE BOOK. 



MASSACHUSETTS 



Newspaper Co., publishers. Subscription. 
daily, $6; Sunday, $3. Sworn detailed aver- 
age circulation for six months prior to April, 
1915, daily, 226,823* net paid; Sunday, 289,- 
437* net paid; daily, 12 to 24 pages; Sunday, 
60 to 90 pages, 8 columns; length of columns, 
21 6/7 in.; width, 2 in. Can use matrices. 
Office, 242 Washington Street. 

Advertising rates, daily, morning and even- 
ing editions included, run of paper, last or 
inside pages (except editorial or local), 30 
cts. a line; editorial page, 35 cts.; first 
page, 75 cts.; local and automobile, 25 cts.; 
new publications, financial or railroads, 30 
cts. Reading notices (nonpareil), $1.25; 
first page, $2.50 a line. Sunday, run of 
pages, outside section pages, new publica- 
tions, financial or railroads, 30 cts. a line; 
main section or first page of second sec- 
tion, 35 cts. a line; editorial page or poli- 
tical, 40 cts. a line; first pages, $1 a line 
Reading notices (nonpareil), $1.50; first page, 
$3 a line; classified, daily or Sunday, agents, 
automobiles, business chances, miscellaneous, 
schools and colleges or sporting goods, 15 
cts.; displayed, 25 cts. a line; business per- 
sonals, displayed or undisplayed, 30 cts.; 
hotels, displayed or undisplayed, 25 cts.; real 
estate, 12% cts.; displayed, 25 cts.; toilet 
articles, 20 cts.; displayed, 25 cts.; wines 
and liqiiors, 25 cts. a line, displayed or un- 
displayed. 



HERALD Every morning, including SUN- 
DAY, and TRAVELER, every evening except 
Sunday. Independent. Established 1825. Boston 
Herald (Inc.), publishers. Subscription, Trav- 
eler or Herald, $3 ; Sunday, $2.50. Sworn aver- 
age circulation for six months prior to April 
1915, daily editions, 164,808* net paid; Sun- 
day, 91,373* net paid; 12 to 16 pages, 8 col- 
umns; length of columns, 21% in.; width, 2 T 1 T! 
in. Can use matrices. Office, 171 Tremont 
Street. 

Advertising rates, morning and evening 
combined, agate, run of paper, 30 cts a line; 
first page, 75 cts. a line; editorial, 50 cts.; 
last page, 35 cts. a line; Sunday, 25, 60, 40 
and 30 cts. a line respectively. On yearly 
contracts (exclusive of first, editorial or last 
page), 1,000 lines daily, 29 cts.; Sunday, 24 
cts.; 2,000 lines, 28 or 23 cts.; 3,000 lines, 
27 or 22 cts.; 4,000 lines, 26 or 21 cts.; 
5,000 lines, 25 or 20 cts. a line for daily 
(morning and evening), or Sunday respec- 
tively; New publication or automobiles, 25 
cts. a line, regular discounts for space apply- 



MASSACHUSETTS 



HARVARD ALUMNI BULLETIN Every 
Wednesday. (38 issues during College year.) 
Educational. Established 1898. Harvard 
Bulletin (Inc.), publishers. Subscription, $3. 
Claimed average circulation for college year 
ending June, 1915, 8,171; 8 pages, 2 columns; 
length of columns, 8% in.; width, 2% in. Can 
use matrices. Forms close one week in 
advance. Office, 50 State Street. 

Advertising rates, agate, $1.50 an inch; 
$1 an inch to colleges, schools and societies; 
% page, $12; full page $23. 



ing. Preferred position, 10 and 25% extra. 
Classified, agents, business chances and busi- 
ness personals, 15 cts. a line; resorts, educa- 
tional and other classifications not mentioned, 
12% cts.: a line; help wanted and real estate, 
10 cts. a line. Reading notices, first page, 
$2 per nonpareil line; inside pages other than 
editorial, $1.50 a line. 



HIBERNIAN Every Tuesday. Freterna 1 ,. 
A. O. H. Established 1899. Francis A. 
Campbell, editor and publisher. Subscription. 
$2 ; circulation not given by publisher, 20 
pages, 3 columns, length of columns, 12% in.; 
width, 2% in. Cannot use matrices. Office, 8 
Beacon Street. 

Advertising rates, agate, 13 cts. a line; 
second or last pages, 15 cts. a line. 



HOME NEEDLE WORK MAGAZINE 
Monthly. Fancy Work. Established 1889. 
The Priscilla Publishing Co., publishers. Sub- 
scription, 75 cts. Guaranteed average cir- 
culation for year 1915-16, 100,000; 48 to 
64 _ pages, 2 columns; length of columns, 
8 in.; width, 2% in. Can use matrices. 
Forms close 15th of preceding month. Office 
85 and 87 Broad Street. 

Advertising rates, agate, 50 cts. a line; 
full page (224 lines), $80; % and % pages, 
pro rata. 



JEWISH AMERICAN Every Friday. He- 
brew. Independent. Established 1908. Jew- 
ish-American Press Publishing Co., publishers. 
Subscription. $2; circulation not given by 
publisher; 32 pages, 4 columns; length of 
columns, 14 in.; width, 12% in. Can use 
matrices. 

Advertising rates, $1 an inch, with dis- 
counts for time and space. 



JOURNAL Every morning, except Sun- 
day. Independent. Established 1833. Walton 
A. Green, publisher. Subscription, $3. Claimed 
average circulation for vear ending June 
1915, 53,816; 12 to 16 pages, 8 columns; 
length of columns, 20 in.; width, 2 in. Can 
use matrices. Office, 268 Washington Street. 

Advertising rates, agate, run of paper, 20 
cts. a line; 52 insertions, or 2,500 lines, to 
be used within one year, 16 cts.; 104 inser- 
tions, or 5,000 lines, 15 cts.; 156 insertions. 
or 10,000 lines, 12% cts. per line. Preferred 
position 10 and 25% extra. Special pages: 
first 50 cts.; last, editorial or opposite edi- 
torial, 30 cts. a line. Daily periodicals, 20 
cts., flat; financial, insurance, notices or 
public service, 25 cts. a line, flat. Reading 
notices, $1; last page, $1.50; first page, $2 
a line. Classified, 10 cts. a line; displayed, 
railroad and steamship time tables or hotels 
and resorts, 12% cts. a line. Double col- 
umns must be at least 30 lines deep; triple 
columns, 40 lines; 4 columns in width, 50 
lines deep. Automobile advertising, 20 cts. 
a line; 1,000 lines within one year, 18 cts.; 
2,500 lines, 16 cts.; 5,000 lines, 15 cts.; 
10,000 lines, 12% cts. a line. 



NELSON CHESMAN & CO.'S RATE BOOK. 



119 



MASSACHUSETTS 



JOURNAL OP EDUCATION Every Thurs- 
day. Educational. Established 1875.- New 
England Publishing Co., publishers. Sub- 
scription, $2.50; circulation not given by 
publisher; 28 pages, 3 columns; length of 
columns, 10 x /4 in.; width, 2% in. Office, 6 
Beacon Street. 

Advertising rates, agate, 20 cts. a line; one 
inch, $2.10; one page, $50; % page, $15; V 2 
page, $25. 



KELEIVIS (Traveler) Every Thursday. 
Lithuanian. Independent. Socialist. Estab- 
lished 1905. J. G. Geguzis & Company, pub- 
lishers. Subscription, $1.50. Claimed average 
circulation for year 1914, 18,075; 8 pages, 7 
columns; length of columns, 20 in.; width, 2% 
in. Can not use matrices. Office, 28 Broad 
way. 

Advertising rates, 75 cts. an inch. 



KNIGHTS OP HONOR REPORTER 
Monthly. Fraternal. K. of H. -Established 
1875. John F. Briggs & Co., publishers. 
Subscription, 50 cts. ; circulation not given 
by publisher; 8 pages, 2 columns; length of 
columns, 10 ^ in.; width, 3% in. Forms 
close 20th preceding rncnth. Office, 34 High 
Street. 

Advertising; rates, $1 an inch flat. 



LEADER See Fitchburg, Mass. 



MASSACHUSETTS 



MASSACHUSETTS MEDICAL JOURNAL 
Monthly. Medical. Established 1881. Bay 
State Publishing Co.. publishers. Robert A 
Reid, M. D., editor. Subscription, $1. Detailed 
average circulation for year of 1914, 10,448* 
net; 48 pages, 1 column; length of column, 
6% in.; width, 4 1 / 4 in. Forms close 20th 
preceding month. Office, 36 Bromfield Street. 

Advertising rates, full page, one time, $20, 
3 months, $45, 6 months, $80, one year, $150 ; 
V 2 page, $12, $25, $45 or $80; *4 page, $8, 
$18, $30 or $45; Vs page, $6, $15, $20 or $25. 



MATHEWS (JULIUS) LIST Consisting 
of 32 New England local dailies, covering the 
States of Maine, New Hamphshire, Vermont. 
Massachusetts and Connecticut. Sworn aver- 
age circulation for six months prior to April 
1915, 332,779* net paid; Office, 1 Beacon 
Street. 

Advertising rates upon application. 

See advertisement on page 521. 



MEKEEL'S WEEKLY STAMP NEWS 
Every Saturday. Philatelic. Established 1892. 
Mekeel-Severn-Wylie Company, publishers. 
Subscription, 50 cts. Claimed average circula- 
tion for year ending April, 1915, 7,900; 8 
pages, 4 columns; length of columns, 12 in.; 
width, 2% in. Can use matrices. Office, 
Washington and Hanover Sts. 



Advertising rates, $3.60 an inch; two or 
more in.; $2.50 an inch; thirteen weeks or 
more in succession, $1.80 an inch. 



MISSIONARY HERALD Monthly (18th). 
Congregational. Established 1804. Ameri- 
can Board of Commissioners for Foreign Mis- 
sions, publishers. Subscription, 75 cts. 
Claimed average circulation for year 1914, 
13,000; 60 pages, 4% by 8 in. Forms close 
10th of current month. Office, 14 Beacon 
Street. 

Advertising rates, $17 per page; first page 
and two last cover pages, $20; smaller space 
pro rata. 



MISSIONS Monthly. Religious. Baptist. 
Established 1910. Baptist Home and Foreign 
Missionary Woman's Home and Woman's 
Foreign Societies, joint publishers. Subscrip- 
tion, 75 cts. Claimed average circulation for 
1914, 53,000; 96 paees and cover, 2 columns; 
length of columns, 8 in.; width, 2% in. Can- 
not use matrices. Forms close 5th of pre- 
ceding month. Office. 700 Ford Building. 

Advertising rates, V* page, $12.50; % page, 
$25; one page, $50. 



MODERN PRISCILLA Monthly. Fancy 
Work. Everyday Housekeeping. Established 
1887. The Priscilla Publishing Co.. pub- 
lishers. Subscription $1. Sworn detailed aver- 
age circulation for year 1914, 444,232* net 
paid; 40 to 60 pages, 4 columns. ; length of col- 
umns, 12 in.; width, 2% in. Forms close 5th 
of second preceding month. Can use matrices. 
Office, 83-87 Broad Street. 

Advertising rates, agate, $2.50 a line; 
full page (672 lines), $1400; V andV 2 
pages, pro rata; second or third covers (2 
colors), $1600; back cover page (3 colors), 
$2,200. 



MUSICIAN Monthly. Musical. Estab- 
lished 1896. Oliver Ditson Co., publishers. 
Subscription, $1.50. Claimed average circula- 
tion for 1914, 27,000; 72 pages and coyer, 
3 columns; length of columns, 11% in.; 
width, 2% in. Forms close 1st to 10th pre- 
ceding month. Office, 150 Tremont Street. 

Advertising rates, agate, 25 cts. a line. 



NATIONAL MAGAZINE Monthly. Liter- 
ary. Established 1894. The Chappie Pub- 
lishing Co. (Ltd.), publishers. Subscription, 
$1.50; circulation not given by publisher; 
256 pages, 2 columns; length of columns, 8 
in.; width, 2% in. Forms close 12th of 
second preceding month. Office, 952 Dor- 
chester Avenue. 

Advertising rates, agate. $1 a line; one 
page, $200; Vs, % and Vz pages pro rata. 
Discount, 10% on one year, or three pages 
or more used within one year. Classified (3 
lines minimum), $1 per agate line. 



iDVERTISING moves in a mysterious way its wonders to perform. There 
* was a man in Kansas who advertised to get out of jail- And he did. 



120 



NELSON CHESMAN & CO.'S RATE BOOK. 



MASSACHUSETTS 



NATIONAL SPORTSMAN M onthly. 
Sports. Established 1898. The National 
Sportsman (Inc.), publishers. Subscription, 
$1. Sworn detailed average circulation for 
first three months 1915, 67,410* net paid; 
160 pages, 2 columns; length of columns, 8 
in.; width, 2% in. Forms close 5th of preced- 
ing month. Office, 73 Federal Street. 

Advertising rates, agate, 45 cts. a line; 1 
inch, $6.25; one page, $100; %, % and % 
pages, pro rata. Discount, 5% on three 
pages; 10% on six pages. 



NEW ENGLAND MAGAZINE Monthly. 
Literary. New England Magazine Company, 
publishers. Subscription, $1.75; circulation 
not given by publisher; 128 pages, 2 col- 
umns; length of columns, 8 in.; width, 2% 
in. Forms close 10th of preceding month. 
Can use matrices. Office, Pope Building. 

Advertising rates, 7 lines or more, 33% 
cts. a line; per page, $75; %, % and % 
pages, pro rata. Discount, 3 pages within 
one year or 12 insertions, 10%; 6 pages, 
15%; 12 pages, 20%. 



NEW ENGLAND SOCIALIST Every 
Friday. Socialist. Established 1912. Woreng 
Vuen's Pub. Co., publishers. Subscription, $1. 
Claimed average circulation for six months 
ending June, 1915, 10,000; 4 pages, 7 col- 
umns: length of columns, 21 in.; width, 2% 
in. Can use matrices. Office, 14 Park Square. 

Advertising rates, 50 cts. an inch; fourth 
page, $1; first page, $2 an inch, with dis- 
counts of 10 or 25% on three or six months 
contracts. 



NEWS BUREAU Every morning and even- 
ing except Sunday. Financial. Established 
1887. Boston News Bureau Co. publishers. 
Subscription, $12. Claimed average circula- 
tion for year 1914, 9,625; 8 pages, 3 columns; 
length of columns, 17% in.; width, 3}jJ in. 
Can use matrices. Office, 30 Kilby Street. 

Advertising rates, agate appearing in both 
editions, 30 cts. a line; one time a week for 
one year, or 3,000 lines within one year 25% 
cts. each; two times a week or 6,000 lines 
24 cts.; three times or 9,000 lines 22% cts. a 
line. 



OUR DUMB ANIMALS Monthly (1st). 
Humane Education. Established 1868. Mas- 
sachusetts Society for the Prevention of 
Cruelty to Animals, publishers. Subscription, 
$1. Claimed average circulation for year 1914, 
58,429; 20 pages, 3 columns; length of col- 
umns, 10 in.; width, 2% in. Cannot use 
matrices. Forms close 1st of month preced- 
ing. Office, 180 Longwood Ave. 

Advertising rates, $5 an inch, fiat; outside 
back cover, full page $200; % or % page 
pro rata. 



PHOTO-ERA Monthly. Photographic. Es- 
tablished 1898. Wilfred A. French, pub- 
lisher. Subscription, $1.50. Claimed average 



MASSACHUSETTS 



circulation for year 1914, 9,000; 90 pages, 
2 columns ; length of columns, 8 in. ; width, 
2% in. Forms close 5th preceding month. 
Office, 381-383 Boylston Street. 

Advertising rates, agate, % page, one time, 
$9; % page, $18; % page, $30; one page, 
$60. 



PILGRIM TEACHER AND SUNDAY 
SCHOOL OUTLOOK Monthly. Congrega- 
tional-Sunday School. Established 18 8 4. 
Luther H. Cary, publisher. Subscription, 50 
cts.; circulation not given by publishers; 48 
to 100 pages, 2 columns; length of columns, 
7% in.; width, 2% in. Forms close, 50 days 
m advance. Office, 14 Beacon Street. 

Advertising rates, agate, 15 cts. a line; % 
page, $7.50; % page, $15; one page (200 
lines), $25; outside cover page, $30. 



PILOT Every Saturday. Catholic. Estab- 
lished 1829. Pilot Publishing Co., publishers. 
Subscription, $1. Claimed average circula- 
tion for year 1914, 90,000 net; 8 pages, 7 col- 
umns; length of columns, 21 in.; width, 2% 
in. Can use matrices. Office, 59 Temple 
place. 

Advertising rates, agate, 1st page, 50 cts. 
a line; third, fifth or eighth page, 25 cts.; 
2nd, 6th, or 7th page, 20 cts. a line. Read- 
ing notices, 75 cts. a line; first page, $2 a 
line. Classified, 15 cts. a line; three or more 
insertions, 12% cts. a line. 



POETRY JOURNAL Monthly (1st) 
Literature. Established 1912. The Four 
Seas Company, publishers. Subscription, 
$1.50. Claimed average circulation for year 
ending June, 1915, 1,500; 50 pages, 1 col- 
umn; length of column, 5% in.; width, 3% 
in. Cannot use matrices. Forms close 1st 
of month preceding. Office, 68 Pemberton 
Square. 

Advertising rates, full page $10, and pro 
rata for smaller spaces. 

See advertisement on page 482. 



POPULAR EDUCATOR Monthly. (Not 
issued in July and August.) Educational and 
Literary. Established 1876. Popular Ed- 
ucator Co., publishers. Subscription, $1.50. 
Claimed average circulation for year 1914. 
29,000; 48 pages, 3 columns ;' length of 
columns, 10% in.; width, 2 14 in. Forms close 
first of preceding month. Office, 50 Brom- 
field Street. 

Advertising rates, agate, 20 cts. a line ; 
V, page, $21; % page, $26.50; % page, 
$37.50; one page, $50; inside cover, $90; 
back cover, $100. Classified, 30 cts. a line. 



POPULAR PHOTOGRAPHY Monthly 

(25th of month preceding date of issue). 
Photographic. Established 1912. Frank R. 
Fraprie, publisher. Subscription, $1. Claimed 
average circulation for 1914, 8,033; ; 64 pages, 
2 columns; length of columns, 8 in.; width, 
2% in. Can not use matrices. Forms closft 
10th of month preceding date of issue. Office, 
221 Columbus Avenue. 



NELSON CHESMAN & CO.'S RATE BOOK. 



121 



MASSACHUSETTS 



Advertising rates, $3.75 an inch; % page. 
$6.25; % page, $11.25; % page, $20; 1 
page, $37.50, with discounts on 3, 6 and 12 
insertions. 



POST Every morning, including SUN- 
DAY. Independent Democratic. Established 
1831. E. A. Grozier, editor and publisher. 
Subscription, daily, $3 ; Sunday, $3. Sworn 
average circulation for six months prior to 
April 1915, daily, 425,943* net paid; Sunday, 
301,593* net paid; daily, 16 to 24 pages; 
Sunday, 74 pages, 8 columns; length of col- 
umns, 21 1/7 in.; width, 2-fe in. Can use 
matrices. Office, 259 Washington Street. 

Advertising rates, agate, daily, per line, 40 
cts. ; Sunday, 30 cts.; first page, daily or Sun- 
day, $1., a line; last page, daily, 45 cts.; 
Sunday, 35 cts.; financial, daily or Sunday, 
30 cts. a line. New publication, 30 cts. 
daily, 25 cts. Sunday; automobile and amuse- 
ments, daily, 30 cts.; Sunday, (Automobiles), 
25 cts.; (amusements), 30 cts. Preferred 
positions on display advertising (mimimum 
42_ lines), 10 and' 20% extra. Classified, 
daily, or Sunday, ordinary wants, 15 cts.. 
or if displayed, 20 cts. a line. Reading notices, 
inside pages $1.-00; last page, $1.50; first 
page, $2. 



PRIMARY EDUCATION Monthly. (Not 
issued in July and August.) Educational. 
Established 1893. Primary Education Co., 
publishers. Subscription, $1.50. Claimed 
average circulation for year 1914, 84,000; 48 
nages, 3 columns; length of columns, 10% 
in.; width, 2*4 in. Forms close first of pre- 
ceding month. Office, 50 Bromfield Street. 

Advertising rates, agate. 30 cts. a line; 
% page, $32; % page, $59.50; % page, $41; 
one page, $114.50; inside cover, $125; back 
cover, $150. Classified, 35 cts. a line. 



PROFITABLE POULTRY Monthly. Poul- 
try and Horticulture. Established 1910. Prof- 
itable Poultry Publishing Co.. publishers. Sub- 
scription, 50 cts. Sworn average circulation 
for 1914, 10,086* net paid; 36 pages 3 col- 
umns; length of columns, 10 in.; width, 2% 
in. Forms close 15th preceding month. Can- 
not use matrices. Office, 29 Central Street. 

Advertising rates, agate, 15 cts. a line. 
Classified, 3 cts. per word. 



RECORD Every evening except Sunday. 
Independent. Established 1884. Francis W. 
Bird, publisher. Subscription, $3. Sworn 
average circulation for six months prior to 
April, 1915, 27.683* net naid; 10 nages, 8 col- 
umns; length of columns, 21 2/7 in.; width, 
2 in. Can use matrices. Office, 309-311 Wash- 
ington Street. 

Advertising rates, agate, 15 cts. a line; edi- 
torial or last page 18 cts., first page, 30 cts. 
a line, with discounts of 5, 10, 15 or 20% on 
2,500, 5,000, 10,000 or 20,000 lines within 
one year, also on 1, 2, 3, or 6 times a week, 
for one year; automobiles, statements, pro- 
posals, etc., 15 cts.; amusements, excursions 
or financial, 20 cts. ; real estate, wants, re- 



MASSACHUSETTS 



sorts, steamship or schools, 10 cts. Special 
positions, 10 or 25% extra. Advertisements 
wider than single column must be 28 linei 
deep for each column rule broken. Reading 
notices, 75 cts. ; first page $1 a line. Business 
notices, 40 cts.; first page, 60 cts. a line. 



REPUBLIC Every Saturday. Democratic 
Catholic. Established 1882. The Republic 
Publishing Co., publishers. Subscription, 
$1.50; circulation not given by publisher; 
20 pages, 4 columns; length of columns, 14% 
in.; width, 2% in. Office, 200 Devonshire 
Street. 

Advertising rates, agate, 20 cts. a line, 
with discounts of 10, 15, 20, 25, 30 or 33%% 
on 250, 500, 750, 1,000, 1,500 or 2,000 
lines, respectively. Reading notices, 50 cts. 
a line. 



ROYAL ARCANUM BULLETIN Monthly 
(1st). Fraternal. Established 1887. Supreme 
Council Royal Arcanum, publishers. Sub- 
scription, 50 cts. Claimed average cir- 
culation for year ending June, 1915, 25,000; 
20 pages, 4 columns; length of columns, 12% 
in.; width, 2 1 <g in. Can use matrices. Forms 
close 15th of month preceding. Office, 407 
Shawmut Ave. 

Advertising rates, agate, 75 cts. a line. 
Reading notices, 85 cts. a line. 



SACRED HEART REVIEW Every Sat- 
urday. Roman Catholic. Established 1885. 
Review Publishing Co., publishers. Subscrip- 
tion, $2. Claimed average circulation for year 
1914, 40,230; 16 pages, 4 column; length of 
columns, 14 in.; width, 2% in. Office, Old 
South Building. 

Advertising rates, agate, 20 cts. a line; 
discount, 5% on 250 lines; 10% on 500 
lines; 20% on 1,000 lines. Reading notices, 
30 cts. per line. 

SAINT ANDREW'S CROSS Monthly. 
Protestant Episcopal. Established 1886. 
Brotherhood of St. Andrew, publishers. Sub- 
scription, $1 ; circulation not given by pub- 
lisher; 72 pages, 2 columns; length of col- 
umns, 8 in.; width, 2% in. Forms close 12th 
of preceding month. Office, 88 Broad Street. 

Advertising rates, $2.50 an inch; one page 
$30 ; }47 and % pages, pro rata. Discount, 
5 and 10% on 6 and 12 months, respectively. 



SCHOOL ARTS MAGAZINE Monthly, ex- 
cept July and August. Arts and Crafts. Es- 
tablished 1901. The School Arts Publishing 
Co., publishers. Subscription, $2. Claimed 
average circulation for year 1914, 12,000; 
120 pages, 2 columns; length of columns, 8% 
in.; width 2% in. Forms close 5th. Can 
use matrices. Office, 120 Boylston Street. 

Advertising rates, 40 cts. a line; on con- 
tract, 3 months, 39 cts.; 5 months, 38 cts.; 
10 months, 36 cts. a line; mimimum seven 
lines; $5 an inch; $50 per page; % page, 
$30; % page, $16; % page, $9, 



122 



NELSON CHESMAN & CO.'S RATE BOOK. 



MASSACHUSETTS 



SHOE AND LEATHER REPORTER 
Every Thursday. Trade. Established 1857. 
Shoe and Leather Reporter Company, pub- 
lishers. Subscription, $5. Claimed average 
circulation for year 1914, 4,500; 76 pages, 2 
columns; length of columns, 10 in.; width, 
3% in. Cannot use matrices. Forms close 
Saturday. Office, 166 Essex Street. 

Advertising rates, iV page, $4.50, 13 times, 
$3.27, 26 times, $2.89, 52 time, $2.50; Vs 
page, $9, $6.54, $5.77 or $5; % page, $16, 
$11.54, $10 or $9.23; % page, $28, $20, 
$18.46 or $17.31; full page, $50, $36.92, 
$34.62 or $32.69. Special positions, 10% 
extra; back cover and opposite editorial, 50% 
extra; front cover, $100. 



SHOEMAN Semi-Monthly (7th and 21st 
6 months). Monthly (21st 6 months). 
Trade. Established 1909. Arthur L. Evans 
Company, Inc., publisher. Subscription, $1. 
Claimed average circulation for vear 1914. 
6,000; 76 to 110 pages, 2 columns; length 
of columns, 9% in.; width, 3% in. Cannot 
use matrices. Forms close 1st and 15th. 
Office, 95 South Street. 

Advertising rates, full page, $50; on con- 
tract, 6 times, $47.50; 12 times, $42.50; 18 
times, $38; % page, $27, $25, $22 or $20; 
% page, $16, $15, $13.50 or $11.50, respec- 
tively. Want ads. $3 an inch. 



SHOE RETAILER Every Saturday. Boots 
and Shoes. Established 1898. The Shoe 
Retailer Co., publisher. Subscription, $2. 
Claimed average circulation for year 1914. 
6,700; 84 to 90 pages, 2 columns; length of 
columns, 10 in.; width. 3% in. Office, 166 
Essex Street. 

Advertising rates. A page, $5., 4 times, 
$4.50, 7 times, $4, 13 times, $3.85, 26 times, 
$3.46, 52 times, $3.08; % page, $10, $8, 
$7.71, $6.92, $6.16 or $5.29; % page, $18, 
$15, $12.86, $12.31, $10.58 or $10.10; % 
page, $30, $25, $24.29, $21.15, $20.19 or 
$17.31; full page, $50, $45, $42.86, $40.39, 
$34.62 or $32.69, each insertion. Special 
rates for preferred positions, inserts or colors. 



SOMETHING-TO-DO Monthly (1st). 
Juvenile. Established 1914. The School Arts 
Publishing Co., publishers. Subscription, $1. 
Guaranteed average circulation for year 1915- 
16, 60,000*; 72 to 100 pages, 2 columns; 
length of columns, 8% in.; width, 2% in. 
Can not use matrices. Forms close 5th of 
month preceding. Office, 120 Boylston St. 

Advertising rates, agate, 50 cts. a line; 
full page, $100; % or % page pro rata. Rates 
for preferred positions and inserts on re 
quest. 



TEMPERANCE CAUSE Monthly (lst\ 
Temperance. Established 1878. Mass. Total 
Abstinence Society, publishers. Subscription, 
25 cts. Claimed average circulation for year 
ending May 1915, 6,600; 8 pages, 1 column; 



MASSACHUSETTS 



length of column, 7*4 in.; width, 5 5/6 in. Can 
use matrices. Forms close 15th of month 
preceding. Office, 36 Bromfield St. 
Advertising rates upon application. 



TEXTILE WORLD RECORD Monthlv 
(12th). Established 1868. Lord & Nagle 
Co., publishers. Subscription, $2. Sworn de- 
tailed average circulation for three months 
ending September 1914, 5,236* net paid; 256 
pages, 2 columns; length of columns, 8% in.; 
width, 2% in. Forms close 29th preceding 
month. Office, 144 Congress Street. 

Advertising rates, -^ page, $4.50; Vs page, 
$8.50; % page, $16; % page, $30; one page, 
$50. Discount on 3 months or longer. 



TIMES Every Saturday. Literary-Music- 
Drama. Established 1864. Boston Times 
Company, publishers. Subscription, $1. 

Claimed average circulation for year 1914. 
5,000; 16 pages, 4 columns; length of col- 
umns, 11% in.; width, 2% in. Can use 
matrices. Forms close Saturday. Office, 46 
Corn Hill Street. 

Advertising rates, agate 15 cts. a line. Spe- 
cial discounts on 3, 6, or 12 month contracts. 
Reading notices, 25 cts., 50 cts. or $1 a line, 
according to location. 



TRANSCRIPT Every evening except Sun- 
day, and WEEKLY, Fridays. Independent 
Republican. Established 1830. Boston Tran- 
script Co., publishers. Subscription, daily, 
$9; weekly, $1.50. Sworn average circulation 
for six months prior to April, 1915, daily, 28,- 
911* net paid; Saturday 40,983* net 'paid; 
weekly, circulation not given by publishers: 
daily, except Saturday, 12 to 32 pages; Satur- 
day, 32 to 60 pages; weekly, 10 pages; daily 
or weekly, 7 columns; length of columns, 21% 
in.; width, 2*4 in. Can use matrices. Office, 
324 Washington Street. 

Advertising rates, agate, first page, 50 cts.: 
Saturday edition, 75 cts. a line; first page of 
second or third part, 25 cts.; Saturday 35 
cts. a lines; editorial page, 30 cts. a line; Sat- 
urday, 40 cts.; last page, any part, 20 cts.; 
Saturday, 25.; opposite editorial page, 20 cts.; 
Saturday, 5 cts. a line; new and selected 
pages, 20 cts.; Saturday, 25 cts. a line; run 
of pages, 15 cts. ; Saturday edition, 20 cts. a 
line. Double column advertisements must be 
at least 40 lines deep; on first and editorial 
pages, 50 lines deep. Reading notices, first 
page, $2 a line; other pages, $1 a line; busi- 
ness notices, editorial page, 50 cts. a line. 
Classified general. 12 % cts.; Saturday, 15 
cts. (except "help wanted" or "board and 
rooms" which is 12% cts.) a line; financial 
and political (any day), 30 cts.; amusements 
and insurance, 25 cts.; literature, meetings, 
notices, etc., 25 cts.; automobiles, accessor- 
ies, etc., 20 cts.; lost and found, 15 cts. a 
line; real estate, 12% cts. or Saturday edi- 
tion. 15 cts. a line; display classified, on help 



NELSON CHESMAN & CO.'S RATE BOOK. 



123 



MASSACHUSETTS 



or board pages, double price. WEEKLY, dis- 
play, 10 cts. a line. 

TRAVELER Evening edition of Herald, 
which see. 



TRIBUNA DEL POPOLOEvery Saturday. 
Italian-Independent. Established 1911. Italo- 
American Press, publishers. Subscription, 
60 cts. Sworn average circulation for year 
ending March 1915. 5,575*; 8 pages, 6 col- 
umns; length of columns, 20 in., width, 2% 
in. Can use matrices. Office, 213 Hanover 
Street. 

Advertising rates, $1 an inch 1,000 line. 
within one year, 5 cts., 2,500 lines, 4 cts., 
5,000 lines, 3 cts. a line. 

See advertisement en page 542. 



TRUTH Every Thursday. Literary. Es- 
tablished 1913. Truth Publishing Co., pub- 
lishers. Subscription, $2. Claimed average 
circulation for year 1914, 10,000; 40 
pages, 2 columns; length of columns, 9 in.; 
width, 3 V in. Cannot use matrices. Office, 433 
Old South Building. 

Advertising rates, 25 cts. a line, full page 
(252 lines), $60; Yz page or Yt, page, pro 
rata; inside cover, $80; back cover page, $100. 



UNIVERSALIST LEADER Every Sat- 
urday. TJniversalist. Established 1819. Uni- 
versalist Publishing House, publishers. Sub- 
scription, $2; circulation not given by pub- 
lisher; 32 pages, 3 columns; length of col- 
umns, 10 in.; width, 2% in. Office, 359 Boyls- 
ton Street. 

Advertising rates, agate, 10 cts. a line. 
Reading notices, 25 cts. a line. 



WELLSPRING Every Saturday. Young 
People. Established 1843. Pilgrim Press, 
publishers. Subscription, 75 cts. Claimed 
average circulation for year 1914, 106,480; 
8 pages, 4 columns; length of columns, 
14*4 in.; width, 2% in. Office, Congrega- 
tional House. 

Advertising rates. 45 cts. a line;, 1,000 
lines or more, on yearly contract, 40 cts. a 
line. Reading notices, set solid, double dis- 
play rate; leaded, triple price per count line. 
For combination rate see Philadelphia For- 
ward also Presbyterians. 



WHERE-TO-GO BUREAU A travel and 
resort deparment monthly in the following 
magazines; Cosmopolitan, Everybody's, Field 
and Stream. Review of Reviews, Scribners. The 
World's Work and the Canadian. Established 
1906. Where-To-Go Bureau (Inc.), proprietor. 
Claimed average circulation for year 1914 
2,500,000; page 5*4 by 8 inches, 3 columns- 
1% in. wide. Do not use matrices. Forms 
close one month in advance. 

Advertising rates, nothing but hotel, camp, 
transportation, tour, resort and sanitarium 
copy accepted, $12 a line; 3 times, $10.80; 
six times or 60 lines if used within year $10 
a line. 



MASSACHUSETTS 



WOMAN'S JOURNAL AND SUFFRAGE 
NEWS Every Saturday. Woman's Suffrage. 
Established 1870. Woman's Journal Co., pub- 
lishers. Subscription, $1. Sworn average 
circulation for first six months 1915, 20,- 
540*; 8 pages, 5 columns; length of col- 
umns, 17 '% in.; width, 2Vs in. Can use mat- 
rices. Office, 585 Boylston Street. 

Advertising rates, agate, 15 cts. a line. 
Classified, 2 its. per word. 

See advertisement on page 493. 



WOMAN'S MISSIONARY FRIEND 
Monthly. Religious and Missionary. Estab- 
lished 1869. Annie G. Bailey, publisher. Sub- 
scription, 50 cts. Claimed average circula- 
tion for 1914, 51,153 net; 40 pages, 2 col- 
umns; length of columns, 8 in.; width, 2% 
in. Forms close first of preceding month. 
Office, 511 Boylston Street. 

Advertising rates agate, full page, $50 ; 
Y2 page, $25; Yi page, $15; % page, $8. 



WORLD'S CRISIS Every Wednesday. 
Religious-Adventist. Established 1854. Ad- 
vent Christian Publication Society, publishers. 
Subscription, $1.50. Claimed average circu- 
lation for year ending May 1915, 5,400; 16 
pages, 3 columns; length of columns, 13 
in., width, 3 in. Cannot use matrices. Office. 
160 Warren Street. 

Advertising rates, $1 an inch for three is- 
sues. 



YOUTH'S COMPANION Every Thursday, 
in two editions (national and New England). 
Family and Literary. Established 1827. Perry 
Mason Co., publishers. Subscription, $2. 
Claimed average circulation for year 1914. 
447. S51; 12 to 24 pages, 4 columns; length 
of columns, 14^4 in.; width, 2 3/16 in. Forms 
close 20 days in advance of issue. Office, 
201 Columbus Avenue. 

Advertising rates, agate, $2.60 a line, 
with a discount of 5% on 1,000 lines with- 
in one year; full page, $1,976, Yz or 
V4, page pro rata; second or third covers, 
two colors, $2,200, three colors, $2,400; fourth 
cover (three colors), $2,600; two page spread, 
centre, $3,952, in two colors, $4,252. New 
England edition, 50 cts. a line. 



ZION'S HERALD Every Wednesdav. 
Methodist. Established 1823. Geo. E. Whita- 
ker, publisher. Subscription, $2.50. Claimed 
average circulation for year ending May 1915, 
13,300; 32 pages, 3 columns; length of col- 
umns, 11 Yt in.; width, 2*4 in. Office, 581 
Boylston Street. 

Advertising rates, agate, 20 cts. a line; 
with discounts of 10, 15 20, 25 or 33%% on 
100, 200, 300, 500 or 1,000 line contract. 
Business notices, 30 cts. per line. Reading 
notices, 40 cts. a line. 

See advertisement on page 542. 



BROCKTON Population, 1910 census, 58,- 
878; 1914 estimate, 65,200. N. Y., N. 
H. & H. R. R. 20 miles from Boston. The 



124 



NELSON CHBSMAN & CO.'S RATE BOOK. 



MASSACHUSETTS 



center of a vast boot and shoe making in- 
dustry, employing upwards of 25,000 
hands; also manufactures shoemakers tools 
and supplies, motorcycles, etc. Annual value 
of manufactured products, $55,000,000. 



ENTERPRISE Every evening except 
Sunday, Independent. Established 1880. Al- 
bert H. Fuller, publisher. Subscription, $5. 
Sworn average circulation for six months 
prior to April, 1915, 12,653* net paid; 12 
to 32 pages, 7 columns; length of columns, 
22 in.; width, 2% in. Can use matrices. 

Advertising rates, 40 cts. an inch; full 
position, 50 cts. an inch, with a discount of 
5 cts. an inch if copy is furnished two days 
in advance, or 2 cts. an inch, for one day in 
advance; financial or medical 50 cts. an inch. 
Classified, 30 words or less, for 2 days or 
less, 25 cts.; 3 times or more, 10 ets._ a day; 
2 cts. a line for more than 5 lines ; displayed 
wants, 3 cts. a line each time, for more than 
5 lines or less, 2 times, 30 cts.; 3 times or 
more, 15 cts. a day. Reading notices, non- 
pareil, bottom of news column, 15 cts. a line. 



TIMES Every evening except Sunday. In- 
dependent. Established 1895. W. R. Bucha- 
nan publisher. Subscription, $5. Claimed 
average circulation for year 1914, 12,431; 
12 to 24 pages, 7 columns; length of col- 
umns, 21 in.; width, 2% in. Can use mat- 
rices. 

Advertising rates, agate, 3% cts.a line, flat. 
Reading notices, 25 cts. a count line. 



CAMBRIDGE Population 104,839. On 
Charles River, 3 miles distant from Bos- 
ton with which it is connected by steam 
and street railroads and subway. Manu- 
factures include steam pumps, boilers and 
engines, soap, furniture, brick, pottery, 
pianos and organs, automobiles, boots and 
shoes, confectionery, books, etc. Seat of 
Hardvard University, Massachusetts Insti- 
tute of Technology and Radcliffe College. 
Annual value of manufactured products, 
$48,000,000.00. 

CHRONICLE Every Saturday. Local. Es- 
tablished 1846. Cambridge Chronicle Co., pub- 
lishers. Subscription, $2.50. Claimed average 
circulation for year 1914, 5.761; 16 to 24 
pages, 6 columns; length of columns, 19% 
in.: width, 2Vs in. 

Advertising rates, $1 an inch; 100 in. 
within three months, 30 cts.; 500 in. within 
one year, 25 cts. an inch. Reading notices, 
15 cts. a line. 



MASSACHUSETTS 



PRINTING ART Monthly. Graphic Arts. 
Established 1903. The University Press Pub- 
lishers. Subscription, $3. Claimed average 
circulation for year ending May 31, 1915, 
5,650; 100 pages, 2 columns; length of col- 
umns, 9V 2 in.; width, 3*4 in. Forms close 
15th preceding month. 

Advertising rates, Ys page, $15, three 
months, $14, six months, $13, one year, $12; 
Y\ page, $25, $23, $22 or $21, Yz page, $40, 



$38, $36 or $33; one page, $60, $57, $54 or 
$50 each insertion. 



EAST NORTHFIELD On Central Vt. R. R. 
Community devoted entirely to religion and 
educational pursuits. 



RECORD OF CHRISTIAN WORK Month- 
ly (5th). Interdenominational. Established 
1881. W. R. Moody, publisher. Subscrip- 
tion, $1. Claimed average circulation for 
year 1914, 30,000; 96 pages, 2 columns; 
length of columns, 8 in.; width, 2% in. 
Forms close first of preceding month. 

Advertising rates, agate, 25 cts. a line; 
full page, $50; Ys, % and V2 pages, pro 
7'ata. Preferred position, 15% extra. 



FALL RIVER Population 119,295. On 
Mount Hope Bay, Taunton River and N. 
Y., N. H. H. R. R. Regular steamers to N. 
., Philadelphia, Providence, with large 
domestic and foreign commerce. Has vast 
water power; 113 mills, turning out 2,000 
miles of cotton cloth per day, including fine 
and coarse goods, ginghams and quilts, be- 
sides spinning yarn and thread; two large 
print works having a capacity of 6,000,000 
yards per week; also large granite quarries 
within city limits. Weekly payroll of vari- 
ous industries, $300,000.00. Has numerous 
fine schools and other public buildings. An- 
nual value of manufactured products, $50,- 
000,000.00. Bank clearings for 1914, $63, 
515,274.44. 



GLOBE Every evening except Sunday. 
Democratic. Established 1885. Fall River 
Daily Globe Publishing Co., publishers. Sub- 
scription, $6; circulation not given by pub- 
lisher; 12 to 24 pages, 7 columns; length of 
columns, 21 in.; width, 2% in. Can use 
matrices. 

Advertising rates, 90 cts. an inch; one 
week, $3; one month, $10.40; three months, 
$19.50; six months, $31.20; one year $46.80; 
e. o. d., 2 2t. a. w. and 1 t. a. w. special 
rates; 100 in., within one year, 50 cts. an 
inch; 250 in., 45 cts. an inch; 500 in., 40 cts. 
an inch; 1,000 in., 30 cts. an inch. Preferred 
position, I2Y2 and 25% extra; last page. 
I 33%% extra. Classified, M>ct. a word (mini- 
mum charge, 25 cts.). Nonpareil reading no- 
tices, 25 cts. a line. 



HERALD Every evening except Sunday. 
Independent. Established 1872. Herald Pub- 
lishing Co., publishers. Subscription, $6. 
Claimed average circulation for year 1914. 
8,500; 12 to 24 pages, 7 columns; length of 
columns, 2IY2 in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate, 2 cts. a line; full 
position, lYz cts.; outside pages, 4 cts. Classi- 
fied, %c. per word. 



NEWS Every evening except Sunday. Re- 
publican. Established 1845. Almy & Milne, 
publishers. Subscription, $6. Sworn average 
circulation for six months prior to October, 



NELSON CHESMAN & CO.'S RATE BOOK. 



125 



MASSACHUSETTS 



1914, 7,216* net paid; 8 to 12 pages, 8 col- 
umns; length of columns, 22% in.; width, 
2% in. Can use matrices. 

Advertising rates, nonpareil, 100 in. in 
three months, 45 cts. an inch; 250 in., 40 
cts. ; 500 in., 30 cts.; 1,000 in., 25 cts.; com- 
position, 10 cts. an inch additional. Reading 
notices, 20 cts. a line. 



FITCHBURG Population, 1910 census, 37,- 
826; 1915 estimate, 41,507. On Nashua 
River and 2 railroads. Granite quarries in 
vicinity. Industies include the manufacture 
of steam engines, foundry and machine 
shop products, machine knives, saws, fire- 
arms, bicycles, paper, woolen and cotton 
goods, lace curtains, bagfilling machines, 
shoes, horn and celluloid goods. Annual 
value of manufactured products, $23,252,- 
000.00. Bank clearings during 1914, $96,- 
000,000.00. 

RAIVAAJA Every evening except Sun- 
day. Finnish. Socialistic. Established 1905. 
Raivaaja Publishing Co., publishers. Sub- 
scription, $3.50. Claimed average circulation 
for year 1914, 10,000; 8 pages, 7 columns; 
length of columns, 20 in.; width, 2% in. 

Advertising rates, 40 cts. an inch. Reading 
notices, 10 cts. a line. 



SENTINEL Every evening except Sunday. 
Republican. Established 1873. Sentinel 
Printing Co., publishers. Subscription, $5. 
Sworn detailed average circulation for year 
1914, 5,172*; 8 to 32 pages, 7 columns; length 
of columns, 21 in.; width, 2% in. Can use 
matrices. 

Advertising rates, 50 cts. an inch first in- 
sertion; 25 cts. for additional insertions; 100 
in. within one year, 28 cts.; 250 in., 24 cts.; 
500 in., 20 cts.; 750 in. 18 cts; 1,000 in., 17 
cts. an inch, 10% less for electrotyped mat- 
ter. Reading notices, 15 cts. per line for first 
insertion; 10 cts. for subsequent insertions. 
Classified (25 cts. minimum), 2 cts. per line. 



GLOUCESTER Population 24,398. On South 
side of C. Ann Peninsula, Boston & Maine 
R. R. Regarded as an excellent summer re- 
sort; has one of the largest fishery interests 
in America, employing more than 6,000 men 
in haddock, halibut, cod and mackerel fish- 
eries. Also imports largely coal, salt, lum- 
ber. Leading industries, ship-building, oil, 
clothing, anchors, fish glue, wearing apparel 
and refrigerators and granite of an excellent 
quality quarried in vicinity. Annual value 
of manufactured products, $10,400,000.00. 



TIMES Every evening except Sunday. In- 
dependent. Established 1888. Gloucester Times 
Co., publishers. Subscription, $3.50. Sworn 
average circulation for year, 7,066* net 
paid; 8 to 12 pages, 7 columns; length of 
columns, 20 in.; width 2% in. 

Advertising rates, 50 cts. an inch, 35 cts. 
an inch subsequent insertions; last page, 75 
or 50 cts.; first page, $1 or 50 cts. an inch; 
100 in., within one year, 30 cts. an inch; 



MASSACHUSETTS 



300 in., 27 cts.; 500 in., 24 cts.; 750 in., 21 
cts.; 1,000 in. or more, 20 cts. an inch. 
Classified, 25 cts. for 4 lines, (28 words), 
first time; 10 cts. each time after up to one 
week, then 50 cts. a week. Reading notices, 
minion measure, 15 cts. a line; telegraphic 
readers, 25 cts. a line. 



GREENFIELD Population, 1910 census, 10,- 
427; 1915 estimate, 15,000. On Con- 
necticut River and Fitchburg Division of 
Boston & Maine R. R. We have the largest 
tap and die manufactures in the world. 
Other manufacture interests are children's 
carriages, silverware, cutlery, edge tools 
and pocket books. Annual value of manu- 
factured products, estimated, $3,000,000.00. 
Bank clearings during, 1914, $4,500,000.00. 



GAZETTE AND COURIER Every Satur- 
day. Republican. Established 1792. E. A. 
Hall Publishing Co., proprietors. Subscrip- 
tion, $2. Claimed average circulation for 
1914, 5,000; 12 pages, 7 columns; length of 
columns, 20% in.; width, 2% in. 

Advertising rates, $1 an inch ; one month, 
$2.50; three months, $5; six months, $7.50; 
one year, $12. 

HAVERHILL Population, 1910 census, 44,- 
115; 1915 estimate, 47,000. On Merrimac 
River, Boston & Maine R. R. ; 33 miles 
from Boston. Industries include hats, box- 
boards, flannel, cement, bricks, boot and 
shoe manufacturing largely engaged in, em- 
ploying more than 15,000 persons. Annual 
value of manufactured products, $43,700,- 
000.00. 



GAZETTE Every evening except Sunday. 
Independent Republican. Established 1798. 
Haverhill Gazette Co., publishers. Subscrip- 
tion, $6. Sworn detailed average circulation 
for twelve months prior to April, 1915. 10,- 
386* net paid; 12 to 24 pages, 7 columns; 
length of columns, 20 in.; width, 2% in. Can 
use matrices. 

Advertising rates, 75 cts. an inch; one 
week, $2; one month, $5.40; three months, 
$13.50; six months, $24; one year, $42. Open 
space within one year, 200 m., 28 cts. an 
inch; 500 in., 26 cts.; 1,000 in. or more, 24 
cts. E. O. D., % of daily rates; twice a week, 
Vz. Position, 12% and 25% extra. Read- 
ing notices, 15 cts. a line; two or three in- 
sertions, 12% cts.; more than three times, 10 
cts. per line. Classified, 5 lines or less, 30 
cts.; three times, 50 cts.; one week, 75 cts. 



RECORD Every Thursday and Sunday. 
Established 1902. Record Publishing Co. 
(Inc). publishers. Subscription, Sunday, 
$1.50; Thursday, $1. Claimed circulation for 
year 1914, Thursday edition, 7,000; Sunday. 
15,145; 8 pages, 7 columns; length of col- 
umns, 2114 in.; width, 2% in. Can use mat- 
rices. 

Advertising rates, transient, Sunday, 65 
cts.; Thursday, 35 cts. an inch; commercial, 
Sunday, 40 cts.; Thursday, 25 cts. an inch 
on contracts of one month, or longer. Read- 



126 



NELSON CHESMAN & CO.'S RATE BOOK. 



MASSACHUSETTS 



ing notices, Sunday, 20 cts.; Thursday, 15 
cts. a line. Classified, Sunday or Thursday, 
5 cts. a line (minimum, 5 lines). 



HOLYOKE Population, 1910 census; 57,730; 
1915 estimate, 65,000. On Connecticut 
River, 2 railroads. Has immense water 
power, there being five miles of canals, on 
three different levels, conveying the water 
to 30,000 horse power of water wheels. 
Biggest producing center in the U. S. of 
envelopes and fine writing papers and blank 
books. Manufacturers paper, cotton and 
woolen gods extensively, silks, thread, 
boilers, machinery and wire ; tobacco grown 
to some extent in the locality. Annual values 
of manufactured products $45,000,000.00. 
Bank clearings for year ending October 
1914, $38,042,900.00. 



ARTISAN Every Friday. Labor. The Arti- 
san Publishing Co., publishers. Subscription, 
$1. Claimed net average circulation for year 
1914, 5,500. 

Advertising rates. 50 cts. an inch; 100 in., 
42 cts.; 250 in., 32 cts.; 500 in., 25 cts.; 
1,000 in., or more. 20 cts. an inch. Special 
positions, 15 and 25% additional. 



NAUTILUS Monthly (21st). New Thought 
Established 1898. Elizabeth Towne, publisher. 
Subscription, $1.50. Claimed average circu- 
lation for year ending May, 1915, 41,500; 80 
pages, 2 columns; length of columns, 8 in.; 
width, 2% in. Forms close 6th of preceding 
month. 

Advertising rates, % inch, minimum, $4.15; 
one inch, $7.50; % page, $27; % page, $50; 
one page, $90; outside back cover page (2 
colors), $120; inside front cover (2 colors), 
$110; inside back cover (2 colors), $100. 



TELEGRAM Every evening except Sun- 
day. Independently Democratic. Established 
1898. Holyoke Telegram Publishing Co., 
publishers. Subscription, $3. Sworn average 
circulation for six months prior to October, 
1914, 8,325; 8 to 16 pages, 7 columns; length 
of columns, 21% in.; width, 2% in. Can use 
matrices. 

Advertising rates, 18 cts. flat an inch. 
Classified, lc. per word. Preferred position, 
12% and 25% extra. Reading notices, 
brevier, 15 cts. a line; by the week, 10 cts.; 
by the month, 6 cts. 



TRANSCRIPT Every evening except Sun- 
day. Progressive Transcript Publishing Co., 
publishers. Established 1882. Subscription, 
$3. Sworn average circulation for six months 
prior to April 1915, 10,311* net paid; 8 to 
24 pages, 7 columns; length of columns, 21% 
in.; width, 2% in. Can use matrices. 

Advertising rates, nonpareil, $1 an inch; 
one week, $2.50; one month, $6.50; three 
months, $14.70; six months, $27; one year, 
$45; e. o. d., % of daily rate; % inch adver- 
tisements, % of inch rate. Open space, with- 
in one year, 100 in., 37% cts. an inch; 250 
in., 31% cts.; 500 in., 25 cts.; 1,000 in. or 



MASSACHUSETTS 



more, 22% cts.; set advertisements in full 
position, 100 in., 40 cts. an inch, with dis- 
count on 250 in. and over. Classified, 1% cts. 
a word first time; lc. after; reading notices, 
10 cts. a line; telegraphic or pure readers, 
25 cts. per count line. 



LAWRENCE Population 85,892. On Merri- 
mac River. Boston and Maine R. R. Has 
immense water power. Is the largest wool- 
en cloth manufacturing centre in the United 
States; also has foundry and machine 
shops; druggist sundries, linen thread, yarn 
and twine factories ; paper mills and very 
large cotton mills. Lawrence, with its en- 
virons, employes upwards of forty thousand 
operatives, to whom are paid annually nearly 
twenty millions of dollars in wages. An- 
nual value of manufactured products, is be- 
tween, $150,000,000 and $200,000,000. 



SUN AMERICAN Every evening except 
Sunday and SUNDAY SUN. Democratic. Es- 
tablished 1"861. Sun American Publishing Co., 
publishers. Subscription, daily, $3 ; Sunday. 
50 cts. Sworn average circulation for first 
six months 1915, daily, 4,008* net; Sunday 
9,076* net: 10 to 32 pages, 7 columns; 
length of columns, 20% in.; width, 2% 
in. 

Advertising rates, daily, 20 cts. an inch; 
Sunday Sun, 25 cts. an inch 



EAGLE 
which see. 



Morning edition of Tribune, 



SUN Sunday edition of Sun American, 
which see. 



TELEGRAM Every evening except Sun- 
day. Republican. Established 1884. Kim- 
bail G. Colby, publisher. Subscription, $3. 
Sworn average circulation for six months prior 
to April 1915, 8,826* net paid; 8 to 24 pages, 
7 columns; length of columns, 20 in.; width, 
2% in. 

Advertising rates, one inch, one time. 75 
cts.; one week, $2.50; one month, $6; three 
months, $15.; six months, $24; 100 in. to be 
used within one year, 40 cts.; 250 in., 30 
cts.; 500 in., 25 cts.; 1,000 in., 22% cts. an 
inch. Position, 12% and 25% extra. Class- 
ified, lc. a word for three insertions; 1% cts. 
for six insertions; 6 cts. a word for one month 
Reading notices, 20 cts. per count line; 500 
lines, 12 cts.; 1,000 lines, 10 cts. a line. 



TRIBUNE Every evening except Sunday, 
EAGLE, everv morning except Sunday. Demo- 
cratic. Established 1890. Hildreth & Rogers 
Co.. publishers. Sworn average circulation. 
Tribune, and Eagle for twelve months prior 
to April 1915, 11,665* net paid; 8 to 24 pages, 
7 columns; length of columns, 22% in.; width, 
2Vn in. Can use matrices. 

Advertising rates, agate, Tribune and Eagle 
combined, 4 cts. a line; 2,000 lines, 3 cts.; 
3,000 lines, 2% cts.; 5,000 lines, or more, 
2 cts. a line; books, magazines, etc., 2 
cts. a line, flat. Position 10 and 25%; first 
page, 100% extra. Reading notices, 10 cts. 



NELSON CHESMAN & CO.'S RATE BOOK. 



127 



MASSACHUSETTS 



per count line; first page, 20 cts. a line. 
Classified, lc. a word (minimum charge, 25 
cts.); by the week, 2 cts. a word; by the 
month, 8 cts. a word. 



LOWELL Population, 1910 census, 106,294; 
1914, U. S. Estimate, 111,004. On Merrimac 
River, at mouth of Concord River. N. Y., 
N. H. & H. and Boston and Maine Railway 
Systems. Has immense water power, which 
through a system of seven and half miles of 
canals, developes 30,000 horse power daily. 
Work on an 18 foot channel to the sea 
is now underway, the state having appro- 
priated, $1,000,000 for the project. Is one 
of the greatest textile manufacturing cities 
in the U. S., including cotton, woolen 
worsted, knitting, felt, hosiery and carpet 
mills and bleaching and dyeing works ; 
other extensive manufactures are cart- 
ridges, machinery, various kinds of tools, 
electric goods, rubber goods, foundry and 
machine shop products and patent medicine. 



COURIER-CITIZEN Every morning and. 
evening except Sunday. Non-partisan. Es- 
tablished 1845. Courier-Citizen Co., publish- 
ers. Sworn average circulations for twelve 
months prior to April 1915, 16,393* net paid; 
10 to 20 pages, 7 columns; length of columns, 
21 in.; width, 2Vs in. Can use matrices. 

Advertising rates, 3 cts. a line; editorial 
page, 3% cts.; last page, 4 cts.; first page, 
8 cts. a line. Reading notices, 20 cts. a line. 
Classified, ^c. per word. 



ETOILE Every evening except Sunday. 
French-Republican. Established 18 9 3. 

L'Etoile Publishing Co., publishers. Subscrip- 
tion, $3. Claimed average circulation for 
1914, 5,100; 8 pages, 7 columns; length of 
columns, 2n in.; width, 2% in. Can use 
matrices. 

Advertising rates, 25 cts. an inch; 1,500 
in. within one year, 15 cts. an in. 



SUN Every evening except Sunday. Demo- 
cratic. Established 1878. John H. Harring- 
ton, publisher. Subscription, $3 ; circulation 
not given by publisher; 8 to 24 pages, 7 col- 
umns; length of columns, 20 in.; width, 2V 
in. Can use matrices. 

Advertising rates, agate, 3 cts. a line; last 
page, 5 cts.; first page, 8 cts.; preferred posi- 
tion, 10 and 25% extra. Reading notices, 
20 cts. per count line. Imitation readers, sep- 
arated by rule from news matter, 50% above 
display rate. Classified, V 2 c. per word. 



SUNDAY TELEGRAM Exery Sunday. In- 
dependent. Established 1898. D. A. Long, 
publisher. Subscription, $1.50. Claimed aver- 
age circulation for year ending April 1915. 
17,319; 16 to 32 pages, 8 columns; length 
of columns, 22 in.; width, 2% in- 
Advertising rates, agate, 3 cts. a line; posi- 
tion, 25%; first page, 100% extra. Reading 
notices, 20 cts. a line. Classified, lc. per 
word, 



MASSACHUSETTS 



LYNN Population 89,336. On Massachusetts 
Bay. 2 railroads. Is the shopping center of 
a population of more than 200,000. Most 
extensive business in leather and morocco; 
biggest manufacturing center in the U. S. 
for ladies' and children's shoes more than 
18,000 people are employed in this industry 
alone last, cut sole and button hole fact- 
ories ; manufacture of machinery and a 
great many other thriving industries. More 
than 12,000 hands employed at General 
Electric Co.'s workSi Annual value of man 
ufactured products. $75,000,000.00. 



ITEM Every evening except Sunday. Re- 
publican. Established 1876. Hastings & Sons 
Publishing Co., publishers. Subscription, $6. 
Sworn detailed average circulation for six 
months prior to April, 1915, 13,002* net paid; 
12 to 20 pages, 8 columns; length of columns, 
22 in. ; width, 2 1 3 5 in. Can use matrices. 

Advertising rates, $1.20 an inch; each sub- 
sequent insertion, 80 cts.; one month, 50 
cts.; three months, 40 cts.; six months, 36 
cts.; one year, 30 cts. an inch. Open space, 
within one year, 100 in., 75 cts. an inch; 
200 in., 65 cts.; 300 in., 55 cts.; 500 in., 50 
cts.; 1,000 in., 42 cts. an inch. Preferred 
position 10 and 25% extra. Classified, 10 
cts. a line; 3 times, 20 cts.; subsequent inser- 
tions, 2 cts. a line. Reading notices, 30 cts. 
per count line; first page, 60 cts. 



NEWS Every evening except Sunday. In- 
dependent Republican. Established 1897. Lynn 
Evening News Co., publishers. Subscrip- 
tion, $3: sworn average circulation for six 
months ending March, 1915, 8,694*; 10 pages, 
7 columns; length of columns, 20 in.; width, 
2V% in. Can use matrices. 

Advertising rates, 75 cts. an inch; 100 in. 
within one year, 50 cts.; 300 in.; 42 cts.; 500 
in., 32 cts.; 750 in., 29 cts.; 1,000 in., 25 
cts. an inch. Preferred jiosition 15, 25, 50 
or first page, 100%_ extra. Reading notices, 
15 cts. a line. Clasified, 4 cts. a line. 



TELEGRAM Every evening except Sunday 
and SUNDAY morning. Independent. Estab- 
lished 1912. The Lynn Telegram (Inc.), pub- 
lishers. Subscription, $3.50. Claimed average 
circulation for six months prior to April 1915, 
12, 500;. 12 to 24 pages; 7 columns; length 
of columns, 20 in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate, 2 cts., flat, a line. 
Guaranteed position, next to reading, 10%; 
any specified other than back or front page, 
25%; front or back (editorial) pages, 100% 
extra. Reading notices, 15 cts. a line. Classi- 
fied, lc. per word. 



MALDEN Population, 1910 census, 44,404; 
1914, U. S. estimate, 48,979. On Boston and 
Maine R. R. (two lines), five miles distant 
from Boston. Extensive business in rub- 
ber boots and shoes, leather boot and shoe 
lasts, woolen and print goods. Annual value 
of manufactured products, $9,000,000. Bank 
clearings during, 1914, $26,886,000. 



128 



NELSON CHESMAN & CO.'S RATE BOOK. 



MASSACHUSETTS 



FREE PRESS AND MIRROR Every Fri- 
day. Independent. Maiden Free Press (Inc.), 
publishers. Subscription, for "free distribu- 
tion locally; by mail $2; sworn average cir- 
culation for year ending March 1915, 10,281*; 
6 to 8 pages, 7 columns ; length of columns, 
19% in.; width, 2% in. Cannot use matrices. 

Advertising rates, 75 cts. an inch ; two 
weeks, 60 cts.; one month, 50 cts.; two 
months, 40 cts. ; three months, 30 cts. an inch : 
first page, 10 cts. an inch, extra. Reading 
notices, 15 cts. a line; subsequent insertions, 
10 cts. a line. Classified, lc. per word. 



NEWS Every evening except Sunday. Re- 
publican. Established 1892. F. A. Bayrd, pub- 
lisher. Subscription, $3. Claimed average cir- 
culation for year 1914, 7,522; 4 to 8 pages 
7 columns; length of columns, 20% in.; 
width, 2% in. 

Advertising rates, 50 cts. an inch; 100 in., 
40 cts.; 500 in., 30 cts.; 1,000 in. within 
one year, 20 cts. an inch. 



NEW BEDFORD Population, 1910 census, 
96,652; 1914 U. S. estimate, 111,230. On 
Buzzard's Bay, Acushuet River and N. Y., 
N. H. & H. R. R. Port of entry with 
fine harbor; coal distributing center. Leads 
the United States in the production of fine 
yarn and cloth, there being 67 cotton mills 
employing 35,000 operatives. Industries al- 
so include factories manufacturing shoes, 
silverware, paper, soap, candle, glass, iron, 
sash and door, screws, leather, copper, iron, 
age, sperm and whale oil, carriage, chair, 
also silk and rubber mills and glass cutting 
establishments. Annual value of manufac- 
tured products, $50,000,000.00. 



MERCURY See Standard. 



STANDARD Every evening and Sunday. 
MERCURY, every morning except Sunday. 
Republican. Established 1850. E. Anthony 
& Sons (Incorporated), publishers, Stand- 
ard. Mercury Publishing Co., publishers, 
Mercury. Subscription, daily, Standard or 
Mercury, $6; Sunday, $1.50. Sworn detailed 
average circulation for year ending June, 
1915, daily, Standard and Mercury com- 
bined, 21,185* net; Sunday Standard, 15,- 
030* net; Standard, 12 to 24 pages; Mer- 
cury, 8 to 24 pages, 7 columns; length of 
columns, 21 in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate, for Standard and 
Mercury, combined, or Sunday edition, 3 cts. 
a line; full position, 4 and 4% cts. a line; 
outside or editorial pages, 6 cts. a line. 
Reading notices, 40 cts. a count line. Classi- 
fied, Standard only, lc. a word; 5 cts. a word, 
1 week, daily and Sunday. 



TIMES Every evening except Sundav, and 
SUNDAY MORNING. Independent. Estab- 
lished 1902. David L. Barker, publisher. Sub- 
scription, daily, $6; Sunday, $1.50. Sworn 
average circulation for six months prior to 



MASSACHUSETTS 



April, 1915, 6,847* net paid; daily, 16 pages; 
Sunday, 20 pages, 7 columns; length of col- 
umns, 20 in.; width, 2% in. Can use 
matrices. 

Advertising rates, daily or Sunday, 30 cts. 
an inch. 100 in., on yearly contract, 25 cts.; 
200 in., 24 cts.; 300 in., 23 cts.; 400 in.. 
22 cts.; 500 in., 20 cts.; 1,000 in., 18 ctsi. 
an inch. Full position, 25% extra. Reading 
notices, 15 cts. a line. Classified, %c. a word. 



NEWBURYPORT Population 14,949. On 
Merrimac River. Boston & Maine R. R. 
Port of entry with excellent coast com- 
merce. Industries include manufacture of 
boots and shoes, silverware, combs, cord- 
age, electrical goods, ovens, machinery, car- 
riages and cotton goods. 



NEWS Every evening except Sunday. In- 
dependent. Established 1877. News Pub- 
lishing Co. (Inc.), publishers. Subscription, 
$3. Sworn detailed average circulation for 
year 1914, 5,558* net paid; 8 to 24 pages, 7 
columns; length of columns, 20 in.; width, 
2% in. 

Advertising rates, $1 an inch; 100 in., 
within one year, 25 cts.; 300 in., 22% cts.; 
500 in., 21% cts.; 750 in., 20 cts.; 1,000 in.; 
18% cts. an inch. Preferred position, 15, 25 
or 50% extra. Classified, 4 lines, one time, 
25 cts.; subsequent insertions, 5 cts. a line: 
Reading notices, 25 cts. a line; ordinary (non- 
pareil), 10 cts. a line first time, 6 cts. after. 



NORTH ADAMS Population 22,019. Near 
west end of Hoosac Tunned, on Boston & 
Maine and Boston & Albany Railways. In- 
dustries include cotton and woolen goods 
mills; large print work and shoe factory. 



TRANSCRIPT Every evening except Sun- 
day. Republican. Established 1895. A. W. 
Hardman, publisher. Subscription, $6. 
Sivorn average circulation for six months 
prior to April, 1915, 5.528* net; 8 pages, 7 
columns; length of columns, 21 in.; width, 
2% in. Can use matrices. 

Advertising rates, 50 cts. an inch; re- 
peats, 35 cts.; ten or more insertions, 30 
cts.; on yearly contracts, 100 in., 30 cts.; 300 
in., 20 cts.; 500 in., 18 cts.; 750 in., 16% 
cts. an inch. Preferred position, 15 and 25% 
extra. Reading notices, 10 cts. a line. Classi- 
fied!, lc. per word. 



NORTHAMPTON Population, 1910 census, 
19,431; 1915 estimate 20,000. On three 
railroads, near Connecticut River. Exten- 
sive manufactures of cutlery, baskets, sew- 
ing silks, satins, silk hosiery, etc. Flor- 
ence and Leeds both within the city limits 
and the locations of Smith College for 
Young Ladies, State Lunatic Asylum and 
Clarke Institute for Mutes. 



GAZETTE -Every evening except Sunday. 
Independent Republican. Established 1890. 



NELSON CHESMAN & CO.'S RATE BOOK. 



129 



MASSACHUSETTS 



Henry S. Gere & Sons, publishers. Subscrip- 
tion, $5. Sworn average circulation for six 
months prior to April, 1915, 18,424* net paid: 
10 to 16 pages, 7 columns; length of columns, 
20 in.; width, 2% in. Can use matrices. 

Advertising rates, 50 cts. an inch; 100 in. 
within one year, 30 cts.; 250 in., 25 cts.; 
500 in., 20 cts.; 1,000 in., 18 cts. an inch. 
Reading notices, 10 cts. per count line; tele- 
graphic or pure reading, 20 cts. per count 
line; headline counts double. Classified, 4 
lines (28 words), 25 cts.; 2 times, 35 cts.; 
3 times, 40 cts.; 6 times, 50 cts.; 1 month, 
$2; 5 cts. for each additional line. 



PITTSFIELD Population, 1910 census, 32,- 
121; 1914 estimate, 37,636. Situated in 
the center of the Berkshire Hills and on the 
Housatonic River. Boston & Albany and 
N. Y., N. H. & H. Railway systems. Engaged 
extensively in the manufacture of cotton 
and woolen goods, electrical machinery, 
knit goods, fine grade of paper and paper 
making machinery. Annual value of man- 
ufactured products, approximate, $25,000,- 
000.00 divided between about 50 different 
manufactured articles. Nine banks; re- 
sources, $19,798,932.00; clearings during 
1914, approximately, $50,000,000.00. 



EAGLE Every evening except Sunday and 
Wednesday, and WEEKLY, Wednesdays. Re- 
publican. Established 1789. K. B. Miller, 
publisher. Subscription, daily, $6; weekly, 
$1. Sworn detailed average circulation for 
year 1914, daily, 12,853*; weekly, 14,041*; 
daily, 12 pages or more; weekly, 16 to 24 
pages, 7 columns; length of columns, 22 in.; 
width, 2% in. The weekly is Wednesday 
edition of the daily, enlarged. 

Advertising rates, daily, 50 cts. an inch; 
30 in., 43 cts.; 50 in., 39 cts.; 100 in., 32 
cts.; 250 in., 29 cts.; 500 in., 25 cts.; 
500 in. or more, 22 cts. an inch. Weekly, 
100 in., 32 cts. an inch; 100 to 250 in., 29 
cts.; 250 in. or more, 26 cts. an inch. Pre- 
ferred position, 10 and 25% extra. Reading 
notices, 10 cts. a line; telegraphic readers, 
35 cts. per count line. Classified, lc. a word 
(minimum charge, 25 cts.). 



MASSACHUSETTS 



SALEM Population, 1910 census, 43,697; 
1915 estimate, 47,615. On Atlantic Sea 
Coast. Boston & Maine R. R. Port of 
entry with very large coasting trade, more 
particularly in the importation of coal, lum- 
ber, etc., Manufactures extensively boots 
and shoes, leather and cotton goods, toys 
and machinery. Peabody Museum; East 
India Marine Hall and Essex Historical 
Institute located here. Annual value of 
manufactured products, $17,000,000.00. Re- 
sources of bank for 1914, $11,003,795.35. 



BLACK CAT Monthly. Literary. Estab- 
lished 1895. The Short Story Publishing 



Co., publishers. Subscription, $1. Claimed 
average circulation for year 1914, 45,000; 
48 to 56 pages, 2 advertising columns; 
length of columns. 8 in.; width, 2% in. 
Forms close 20th of second preceding month. 
Advertising rates, agate, 30 cts. a line; full 
page $60; V 2 or Vi page pro rata; second or 
third cover, $75 ; back cover, $100. Classi- 
fied, 30 cts. a line. 

LITTLE FOLKS Monthly. Juvenile. Es- 
tablished 1897. S. E. Cassino Co., publish- 
ers. Subscription, $1. Sworn detailed average 
circulation under date of March 12th, 1915, 
113,348*; 48 to 62 pages, 2 columns; length 
of columns; 8 in.; width, 2% in. Forms 
close first of preceding month. 

Advertising rates, agate, 50 cts. a line; one 
page, $110; 14 and % pages, pro rata. 



NEWS Every evening except Sunday. Re- 
publican. Established 1880. Salem News 
Publishing Co., publishers. Subscription, $3. 
sworn detailed average circulation for six 
months prior to April, 1915, 18,424* net paid: 
8 to 10 pages, 8 columns; length of columns, 
22Y2 in.; width, 2 in. Can use matrices, 

Advertising rates, nonpareil, per inch, one 
time, $1; one week, $3.50; one month, 
$10.50; three months, $24; six months, $39. 
Reading notices, 15 cts. a line. Classified, 
24 words or less, 25 cts. each insertion. 



SOMERVILLE Population 77,236. On Bos- 
ton & Maine R. R., 2 miles distant from 
Boston. Has iron foundries, tube and jew- 
elery works, tanneries and meat packing 
houses. Value of stock and material used, 
$32,935,867.00. Annual payroll of $3,098,- 
990.00 



JOURNAL Every Friday. Independent 
Republican. Established 1870. J. O. Hay- 
den, publisher. Subscription, $2. Claimed 
average circulation, for year 1914, 7,800; 12 
pages, 6 columns; length of columns, 21^ in.; 
width, 2% in. 

Advertising rates, 1 inch, one time $1 ; 
one month, $2.50; three months, $5 ; _ six 
months, $9; one year, $15. Reading notices, 
15 and 25 cts. a line. 



SPRINGFIELD Population, 1910 census, 
88,926; 1915 estimate, 105,000. On Con- 
necticut River. 4 railroads. Has excellent 
water power; industries include the manu- 
facture of firearms, fine papers and envel- 
opes, automobiles, games, kindergarten sup- 
plies, machinery, cotton and woolen goods 
and railroad car works. Amount expended 
on new buildings and alterations during 
1914, $5,694,378.00. Value of manufactured 
products for 1914, estimated, $45,000,- 
000.00. Bank clearings during 1914, $139,- 
486,240.67. 



fT is belter in an advertisement to understate your facts than to overstate them. When the public 
discovers that you have better than you say, their imaginations will supply any deficiency in yours. 



130 



NELSON CHESMAN & CO.'S RATE BOOK. 



MASSACHUSETTS 



CURRENT EVENTS Every Friday during 
School year. Educational. Established 1902. 
Educational Press Co., publishers. Subscrip- 
tion, 40 cts.; circulation not given by pub- 
lisher; 4 pages, 4 columns; length of col- 
umns, 11 in.; width. 2 in. Cannot use mat- 
rices. Forms close Friday. Office, 10 Broad- 
way. 

Advertising rates, $3. flat a line. 



FARM AND HOME Semi-Monthly. Two 
Eastern and Western editions. Agricultural 
Established 1880. Phelps Publishing Co., pub 
Ushers. Subscription, 50 cts. Sworn detailed 
average circulation for year 1914, 604,368* : 
24 pages, 4 columns; length of columns 
13 11/14 in.; width, 2% in. Forms close 1st 
and 15th of the month for issues 15th and 1st. 
respectively; issues Eastern and Western edi 
tions. 

Advertising rates, agate, for Western edi- 
tion $1.50; Eastern edition, $1.20; both 
combined, $2.50 a line. Reading notices, 
Western edition, $3- Eastern edition, $2.40, 
or $5 for both. For National Farm Power 
combination, see American Agriculturist, New 
York City. 



HOMESTEAD Every Monday, Wednesday 
and Saturday. Society and Family. Estab- 
lished 1878. Springfield Homestead News- 
paper Co., publishers. Subscription, $4. 
Claimed average circulation for year 1913, 
7,900; 16, 20 and 24 pages, 6 columns; 
length of columns, 20 in.; width, 2% in. 

Advertising rates, agate, 10 cts. a line; 
250 lines, 8 cts.; 500 lines, 7 cts.; 1,000 lines, 
5 cts. a line. 



KINDERGARTEN REVIEW Monthly 
(15th except July and August). Home and 
School education. Established 1893. Milton 
Bradley Co., publishers. Subscription, $1.25: 
circulation not given by publisher; 132 
pages, 2 columns; length of columns, 7% in.; 
width, 2% in. Cannot use matrices. Forms 
close 5th of month preceding. Office, 43 Cross 
Street. 

Advertising rates, agate, 15 cts. a line; 
full page, (210 lines), $30; Vz page, $15; % 
page, $7.95. 



NEW ENGLAND HOMESTEAD (New- 
England States edition of Orange Judd Farm 
Weeklies, New York) Every Saturday. Farm 
and Family. Established 1867. Orange Judd 
Co., publishers. Subscription, $1 ; sworn aver- 
age circulation for year 1914, 57,704* 24 to 
32 pages, 4 columns ; length of columns, 
11/14 in.; width, 2% in. Forms close one 
week in advance. 

Advertising rates, 40 cts. a line; preferred 
position, 15 and 25% extra. Reading notices. 
80 cts. a line. Classified, 5 cts. per word. 
For combination rate on Orange Judd Week- 
lies, including New England Homestead, Amer- 
ican Agriculturist (New York), Orange Judd 
Farmer (Chicago), Southern Farming (At- 
lanta) and Northwest Farmstead (Minne- 
apolis). Also fur National Farm Power 



MASSACHUSETTS 



combination, see American Agriculturist, New 
York City. 



NEWS Every evening except Sunday. 
Democratic. Established 1880. Daily News 
Publishing Co., publishers. Subscription, 
$3.50. Claimed average circulation for vear, 
914, 13.221 net; 10 to 32 pages, 7 columns; 
length of columns, 20 in.; width, 2% in. 
Can use matrices. 

Advertising rates, agate, see Republican. 



PATRIOTISM Monthlv (25th). Literary 
Home. Established 1910. The Colonial 
Pub. Co., publishers. Subscription, 50 cts. 
Claimed average circulation for six months 
ending June, 1915, 110,000; 28 pages, 4 
columns; length of columns, 12^4 in.; width, 
2 V 2 in. Cannot use matrices. Forms close 
15th of month preceding. Office, 264 Main 
Street. 

Advertising rates, agate, 50 cts. a line. 



REPUBLICAN Every morning including 
SUNDAY, and WEEKLY. Thursday. Inde- 
pendent. Established 1824. Richard Hooker, 
publisher. Subscription, daily, $8 ; Sunday, 
$2 ; weekly, $1. Sworn average circulation 
for twelve months, prior to April 1915, daily 
and Sunday, 14,785* net paid; weekly, claimed 
average for year 1914, 4,499 net; daily, 16 to 
24 pages, Sunday, 36 to 48 pages; weekly, 16 
pages; either edition, 7 columns; length of 
columns. 20 V in.; width, 2% in. 

Advertising rates, agate, daily, including 
evening NEWS, 12 cts. a line; 1,000 lines or 
13 times, 10 cts.; 2,000 lines or 26 times, 
9 cts.; 3,000 lines or 39 times, 8 cts.; 4,000 
lines or 52 times, 7 cts.; 5,000 lines or 104 
times, 6 cts. a line; Sunday or weekly, 8 
cts. a line; 1,000 lines or 7 times (at least 
one time a week) within one year, 7 cts.; 
2,000 lines or 13 times, 6V 2 cts.; 3,000 lines 
or 26 times, 5V 2 cts.; 4,000 lines or 52 
times, 4% cts.; 5,000 lines, 4 cts. a line. 
Preferred positions, 12% or 25% extra. 
Classified, 1 ct. per word. Reading above or 
following local news, in nonpareil, 30 cts. 
a count line. 



UNION Every morning including SUN- 
DAY, and every evening except Sunday. Re- 
publican. Established 1864. J. D. Plum- 
mer, publisher Subscription, morning or 
evening, $6; Sunday, $2.50. Sworn aver- 
age circulation for six months prior to April, 
1915, daily, 27,370* net paid; Sunday, 18,- 
366 net paid; daily, 14 to 24 pages; Sunday, 
28 to 40 pages, 7 columns; length of columns, 
21% in.; width, 2Vs in. Can use matrices. 

Advertising rates, agate, daily, per line, 
one time, 10 cts.; three times, 9% cts.; six 
times, 9 cts.; one month, not including Sun- 
day, 7 cts; 6 months or more, 5 cts. a line, 
per time. Open space within one year, 1,000 
lines, 8 cts. a line; 2,000 lines, 7% cts.; 
3,000 lines, 7 cts.; 5.000 lines, 6^ cts.; 10,- 
000 lines, or more, 6 cts. a line. Positions, 



NELSON CHESMAN & CO.'S RATE BOOK. 



131 



MASSACHUSETTS 



10 and 25% extra. Reading notices, non- 
pareil, 15 cts. a line; leaded nonpareil, 20 
cts.; solid minion, 40 cts. Sunday display, 
per line, one time, 6 cts.; three months, 5 V 2 
cts.; six months, 5 cts.; one year, 4 cts. a 
line. 

See advertisement on page 504. 



TAUNTON Population. 1910 census, 34,259; 
1915 estimate, 35,849. In the geographical 
center of Bristol County, on Taunton 
River, and is the junction point for the 
New York, New Haven & Hartford R. R., 
divisions running east, west, north and 
south; also machine shope are located here. 
An important manufacturing center, includ- 
ing cotton mills, foundries, brick and tile, 
nail and tack and copper works; shoe but- 
ton, solid silver ware, britannia ware, silver 
plate ware and jewelry factories and large 
stove industries. Bristol Academy Bristol 
County Agricultural School and a State 
Lunatic Asylum are located here. Annual 
value of manufactured products exceeding 
$16,000,000.00. 



GAZETTE Every evening except Sunday. 
Republican. Established 1848. Wm. Reed 
Sons Co., editors and publishers. Subscrip- 
timi. $6. Claimed average circulation for yea', 
5,913 net; 8 to 16 pages, 7 columns; 
length of columns, 22 in.; width, 2^ in. Can 
use matrices. 

Advertising rates, first insertion, 75 cts. an 
inch; each subsequent insertion, 25 cts. an 
inch; on yearly contracts, 100 in., 30 cts.; 250 
in., 25 cts.; 500 in., or more, 20 cts. an inch. 
Special positions, 15 and 25% extra. Read- 
ing notices, nonpareil, 15 cts. a line; leaded 
or in body type, 25 cts. a line. Classified, lc. 
per word. 

HERALD-NEWS Every evening except 
Sunday. Republican. Established 1889. 
Taunton Evening News Corporation, publish- 
ers. Subscription, $3. Claimed average circu- 
lation fear year, 4.470 net; 8 to 12 pages, 7 
columns; length of columns, 20 in.; width, 2% 
in. Can use matrices. 

Advertising rates, 35 cts. an inch; on year- 
ly contracts, 200 in., 32 cts.; 300 in., 30 cts.; 
500 in., 25 cts.; 1.000 in., 21 cts.; 2,000 in., 
18 cts.; 3,000 in., 16 cts. an inch. Special 
positions, extra. Reading notices, 15 cts. a 
line. Classified, 25 cts. for 5 lines, 3 times. 



WESTFIELD Population, 1910 census, 16,- 

044: 1915 estimate, 18,000. 2 railroads. 
Industries include the manufacture of paper 
and paper baskets, machinery, cigars, 
whips, threads, bicycles and steam heaters. 
Annual value of manufactured products $8,- 
399,804.00. Banks clearings during 1914, 
approximately, $8,000,000.00. 



NATIONAL GRANGE Monthly (20). 
Grange, Farm and Home. Established 1907. 
The National Grange, publishers. Subscrip- 
tion, 50 cts.; circulation not given by pub- 
lisher; 20 pages, 4 columns; length of col- 



MASSACHUSETTS 



umns, 12% in.; width, 2i 3 5 in. Forms close 
5th of current month. 

Advertising rates, agate, 15 cts. a line; 
250 lines, within one year, 14 cts.; 500 lines, 
13 cts.; 1,000 lines or more, 12 cts. a line; 
classified, 2 cts. a word. 



WORCESTER Population, 1910 census, 
145,986: 1915 Municipal census, 166,386. 
Second largest ci f y in the state, 44 miles 
west of Boston. Tjree 'ailroads, Boston & 
Maine, N. Y., N. H. & H. R. R., Boston & 
Albany. The largest inland city in the United 
States, not on a waterway. Industries in- 
clude auto machinery, boots and shoes, box 
machinery, bicycle and auto chains, crank 
hangers, corsets, envelopes, grinding wheels, 
leather belting, looms, machinsts' tools, or- 
gan materials, steel and wire goods, woolen 
mills. The seat of Clark University, Clark 
College, Worcester Academy, Worcester 
School of Technology, State Normal School, 
Holy Cross and Assumptionist Colleges. 
Bank clearings~during 1914, $131,259,572.- 
00. Annual value of manufactured products, 
$101,000,000.00. 

CATHOLIC MESSENGER Every Friday. 
Oatholic. Established 1887. Messenger Print- 
; ng & Publishing Co., publishers. Subscrip- 
tion, $1.50. Claimed average circula- 
tion for year 1913, 4,800; 8 to 12 pages, 7 
columns; length of columns 19% in.; width, 
2Ve in. Can use matrices. Office, 34-38 
Bartlett Street. 

Advertising rates, 75 cts. an in.; 100 in. 
on yearly contract, 40 cts.; 200 in., 35 cts.; 
500 in., 30 cts.; 1,000 in., 25 cts.; 2,000 in., 
20 cts. an in. Special position 20 to 50% 
extra. Reading notices, 10 cts. a line; black 
face type, 15 cts. a line. 



GAZETTE Every evening except Sunday. 
Tndenendent. Established 1801. Geo. F. 
Booth, publisher. Subscription, $3. Sworn 
average circulation for six months prior to 
Vpril, 1915, 22,004* net naid ; 12 to 24 pages, 
8 columns; length of columns, 21 in.; width, 
2 y e in. Can use matrices. 

Advertising rates, agate, 7 cts. a line; 1,- 
500 lines on yearly contract. 6 cts.; 3.000 
lines, 5 cts.; 5,000 lines, 4% cts.; 10,000 
line's, 4V2 cts. a line. Preferred position, 25 
to 50% extra. Classified, 1 ct. per word. 
Reading notices (minion), 25 cts. a count 
line; 200 lines, 20 cts.; 500 lines, 15 cts.; 1,- 
000 lines. 12 V 2 cts. a line (headings count 
as two lines) ; first page, 30 and 60 cts. 
a line. 



MESSAGGERO T>1 WORCESTER Every 
Saturday. Italian-Independent. Established 
1911. Italo-American Press, publishers. 
Subscription, 60 cts. Sworn average circula- 
tion for year ending June, 1915, 6,000* net: 
4 pages, 6 columns; length of columns, 20 
in.; width, 2% in. Can use matrices. Office, 
184 Shrewsbury Street. 

Advertising rates, 50 cts. an inch; four 
insertions, $1.50; three months, $3.50; six 



132 



NELSON CHESMAN & CO.'S RATE BOOK. 



MASSACHUSETTS 



MASSACHUSETTS 



months, $7; one year, $12; open space, 3 
cts. a line; first page, double rates; other 
special positions, 25$ extra. 
See advertisement on page 542. 



OPINION PUBLIQUE Every evening ex- 
cept Sunday. French-Republican. Established 
1893. Belise Printing & Publishing Co., pub- 
lishers. Subscription, $3. Sworn average cir- 
culation for twelve months prior to April 
1915, 5,488* net paid; 6 to 8 pages, 6 col- 
umns, length of columns, 20% in.; width, 
2 5/12 in. Can use matrices. Office, 112 
Front Street. 

Advertising rates, 75 cts. an in.; 1 week 50 
cts.; e. o. d. 60 cts.; one month 28 cts.; e. 
o. d. 30 cts.; 100 in. on yearly contract, 28 
cts.; 250 in., 26 cts.; 500 in., 24 cts.; 750 
in., 22 cts.; 1,000 or more in., 20 cts. an in. 
Special position, 15 or 25% extra. Transla- 
tions free. Reading notices, 10 cts. a count 
line. Classified, %c. per word. 



OSTERNS WECKOBLAD Every Wednes- 
day. Swedish. Independent Republican. 
Established 1896. New Eastern Weekly Pub- 
lishing Co., publishers. Subscription, $1.50. 
Claimed average circulation for year 1914, 
4,500; 8 pages, 7 columns; length of columns, 
22 in.; width, 2 4/7 in. Can use matrices. 

Advertising rates, 50 cts. an inch; one 
month, $2; three months, $5; one year, $18; 
with discounts for space. 



POST Every evening except Sunday. In- 
dependent. Established 1891. John H. Fahey, 
publisher. Subscription, $3. Sworn detailed 
average circulation for six months ending De- 
cember 1914, 12,392* net; 12 to 24 pages, 7 
columns; length of columns, 21 in.; width, 
2 Vs in. Can use matrices. 

Advertising rates, 55 cts. an inch; 100 in., 
45 cts.; 200 in., or more, 35 cts. an inch; 
first page, 35 cts. per inch extra; last page, 



15 cts. per inch extra; next to reading, 10% 
or full position, 25% extra. Classified, 2% 
cts. a line. Reading notices, 15 cts. a count 
line; first page, 35 cts., a line; full faced 
readers, 25 cts. per count line; first page, 50 
cts. ; telegraphic readers, 50 cts. a line. 



SKANDINAVIA Every Wednesday. Swed- 
ish. Independent. Established 1886. The 
Swedish Publishing Co., publishers. Sub- 
scription, $1.50. Claimed average circulation 
for year 1914, 13,200; 16 pages, 8 columns; 
length of columns, 23% in.; width, 2% in. 

Advertising rates, agate, 4 cts. a line, with 
discounts of 5, 10, 15 and 20% for 1,000, 
2,000, 5,000 or 10,000 lines space respec- 
tively. Reading notices, 10 cts., a brevier line. 



SVEA Every Wednesday. Swedish. Inde- 
pendent Republican. Established 1897. Svea. 
Publishing Co., publishers. Subscription, 
$1.50. Claimed average circulation for last 
six months, 1914, 20,267; 20 pages, 7 col- 
umns ; length of column, 22 in. ; width, 2 % 
in. Can use matrices. 

Advertising rates, agate, 6 cts. a line; 
5,000 lines, 10% discount. Reading notices, 
15 cts. per brevier line. 



TELEGRAM Every morning including 
SUNDAY. Republican. Established 1884. 
Telegram Newspaper Co., publishers. Sub- 
scription, $6; Sunday, $2. Claimed average 
circulation for year 1914, daily, 28,813; Sun- 
day, 34,148; daily, 16 to 26 pages; Sunday; 
48 to 72 pages, 8 columns; length of col- 
umns, 21% in.; width, 2% in. Can use mat- 
rices. 

Advertising rates, agate, daily or Sun- 
day, 5 cts. a line; last page, 7% cts.; first 
page, 10 cts.; other selected pages, 6 cts. a 
line. Preferred position, 15 and 25% extra. 
Classified, lc. per word. Reading notices, 15 
cts. a count line; last page, 20 cts.; first page, 
25 cts. a line. 



MICHIGAN 



ADRIAN Population 10,763. 3 railroad sys- 
tems or seven radiating steam railway lines 
and one interurban line. In the center of 
fine farming section and shipping point for 
live stock, grain and dairy products; in- 
dustries include piano, furniture, leather, 
woven wire fence, condensed milk and 
screen door factories ; also large knitting 
mills and machine shops. Seat of Adrian 
College and St. Joseph's Academy and 
State Industrial Home for Girls. Annual 
value of manufactured products, $7,000,- 
000.00. 



MICHIGAN PATRON Monthly (15th). 
Grange, Farm. Established 1902. The 
Patron Publishing Co., publishers. Subscrip- 



tion, 25 cts. Claimed circulation for year 
1913, 10,000; 8 pages, 7 columns; length of 
columns, 21 in.; width, 2% in. Forms close 
1st. Can use matrices. 

Advertising rates, agate, 50 cts. an inch. 



TELEGRAM Every evening except Sun- 
day. Independent. Established 1892. Stuart 
H. Perry, editor and publisher. Subscrip- 
tion, $5. Sworn average circulation for six 
months prior to April, 1915, 10,089* net paid; 
10 to 12 pages, 7 columns; length of columns. 
21 in.; width, 2% in. Can use matrices. 

Advertising rates, 42 cts. an inch; in full 
position, 52 cts.; 100 in. within one year, 35 
or 42 cts.; 250 in., 28 or 35 cts.; 500 in., 24 
or 30 cts. an inch. Classified, lc. per word 
Reading notices, 10 cts. a count line. 



NELSON CHESMAN & CO.'S RATE BOOK. 



133 



MICHIGAN 



MICHIGAN 



ANN ARBOR Population 14,817. On Huron 
River. 2 railroads. Fine farming country. 
Largest steel ball factory in the world; 
other articles manufactured are paper balers 
furniture, ladders, gas engines, agricultural 
implements, plumbers' supplies, motor 
trucks, gasoline lamps, rural delivery carts, 
carriages, overalls, lace curtains, under- 
wear, ladies' suits and corests. Seat of 
University of Michigan, University School 
of Music and Michigan High School. Annual 
value of manufactured products, $5,000,- 
000.00. Bank clearings during 1914, $15,- 
000,000.00. 

MICHIGAN ALUMNUS Monthly (12th) 
during college year. College Graduate. Es- 
tablished 1894. Alumni Association of the 
University of Michigan, publishers. Sub- 
scription, $1.50. Claimed average circulation 
for school year 1914-15, 6,855; 72 pages, 2 
columns; length of columns, 8 in.; width, 2% 
in. Forms close last day of month preceding 
issue. 

Advertising rates, -fa page, $2 ; Vs page, $3 ; 
y* page, $5; % page, $10; one page, $20; 
10% discount on 5 or more insertions. 



TIMES NEWS Every evening except Sun- 
day. Independent. Established 1835. Times- 
News Co., publishers. Subscription, $5. 
Sworn average circulation for six months end- 
ing March 31, 1915, 6,974* net paid; 8 to 
16 pages, 7 and 8 columns; length of col- 
umns, 20 in.; width, 2% in. Can use mat- 
rices. 

Advertising rates, 35 cts.; 100 in. within 
one year 25 cts.; 500 in., 20 cts.; 1,000 in., 
15 cts. an inch. Preferred positions, 10 or 
25% extra. Reading notices, 10 cts. a line; 
telegraphic readers, 25 cts. a line. 



BATTLE CREEK Population 25,267. On 
Kalamazoo River. 3 railroads. Has fine 
water power and surrounded by excellent 
fruit, grain growing and wool producing 
section. Manufactures include threshing 
machines and engines (2 big plants), 3 big 
steam pump plants, paper mill, gas stove 
plant, paper cartons and fibre shipping 
cases, largest cereal food center in the 
world, largest sanitarium in the world with 
2,000 transient population, brass specialty 
plant, printing press plant, big candy fac- 
tory, 94% of population are American 
born and 70% own their homes. Bank 
deposits over $11,000,000, per capita de- 
posit about $440. Wage scale 4 cts. per 
day higher than any other city in Michigan. 
Annual payroll $8,500,000.00. Annual value 
of manufactured products more than $20,- 
000,000.00. Bank clearings during, 1914, 
$34,742,461.28. 



DOG FANCIER Monthly. Live Stock. Es- 
tablished 1891. Eugene Glass, publisher. 
Subscription, 50 cts. Claimed circulation for 
year 1914, 5,500; 52 pages, 3 columns; length 
of columns, 9 in.; width, 2% in. Can not 
use matrices. Forms close on 20th of month. 



Advertising rates, $1 an inch first inser- 
tion; 10% less for subsequent insertions. 



ENQUIRER Every morning except Mon- 
day, including SUNDAY and NEWS Every 
evening except Sunday. Republican. Estab- 
lished 1900. Enquirer Publishing Co., pub- 
lishers. Subscription, morning, $5; evening, 
$4. Sworn average circulation for six months 
ending July, 1915, morning and evening, 
6,679* net raid; Sunday, 7,122* net paid; 
10 and 12 pages, 7 columns; length of col- 
umns, 21 in.; width, 2% in. Can use mat- 
rices. 

Advertising rates, both editions or Sunday, 
49 cts. an inch; 200 in., 42 cts.; 300 in., 35 
cts.; full position, 56, 49 or 42 cts. an inch. 
Reading notices, 10 cts. a count line. Classi- 
fied, 6 cts. a line. 

GOOD HEALTH Monthly (1st). Home 
Health. Established 1865. Good Health Pub- 
lishing Co., publishers. Subscription, $2. 
Claimed average circulation for year ending 
April 1915, 10,000; 80 to 88 pages, 1 column; 
length of column, 7 in.; width, 2% in. Forms 
close 15th of month preceding publication. 

Advertising rates, agate, 50 cts. a line; full 
page, $80; Y* and Y 2 pages, pro rata. Rates 
for covers and other preferred positions upon 
application. 



MOON JOURNAL Every evening except 
Sunday. Republican. Established 1915. 
Moon Journal Co., publishers. Subscription, 
including Detroit Sunday Free Press, $6. 
Sworn average circulation for three months 
ending August, 1915, 5,600* net; 8 to 16 
pages, 7 columns; length of columns, 21 in.; 
width, 2Va in. Can use matrices. 

Advertising rates, 30 cts. an inch; 100 in. 
on yearly contract, 25 cts.; 200 in., 20 cts. an 
inch. Special position, 15 or 25% extra. 
Readers. 10 cts. a line. Classified, 1 ct. 
per word. 

See advertisement on page 555. 



NEWS See Enquirer. 



MICHIGAN POULTRY BREEDER 
Monthly. Poultry. Established 1885. George 
S. Barnes and J. Wesley DeRees, publishers 
Subscription, 50 cts. Detailed average circu 
lation for year ending September 1914, 23, 
561* net paid; 24 to 40 pages, 3 columns 
length of columns; 10 in.; width, 2% in. 

Advertising rates, an inch, $1.50; six 
months, $1.35; one year, $1 an inch. 



BAY CITY Population 45,166. On Saginaw 
Bay ; Grand Trunk ; Detroit. Bay City & 
W'n; Michigan Cent.; Pere Marquette and 
Detroit & Mack., Railway Systems. Coal 
mines in vicinity and extensive fisheries. 
Industries include salt production, the 
manufacture of wrecking cranes, knit goods, 
ready to erect houses, lumber, chemicals, 
chicory and beet sugar. 



134 



NELSON CHESMAN & CO.'S RATE BOOK. 



MICHIGAN 



NATIONAL FARMER Every Thursday. 
Sugar Beet Culture and Agricultural. Estab- 
lished 1898. S. O. Burgdorf, publisher. Sub- 
scription, 75 cts. Claimed average circulation 
for year 1914, 37,000; 8 to 12 pages, 4 col- 
umns; length of columns, 15% in.; width, 
2V* in. 

Advertising rates, agate, 15 cts. a line. 

See advertisement on page 566. 



MICHIGAN 



TIMES Every evening except Sunday. 
Independent. Established 1879. Booth Pub- 
lishing Co., publishers. Subscription, $4. 
Sworn detailed average circulation for year 
1914, 13,006* net paid; 8 to 16 pages, 7 col- 
columns; length of columns, 21% in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, 4 cts.; full posi- 
tion, 4% cts. a line; on yearly contract, 1,000 
lines, 3 cts.; 3,000 lines, 2% cts.; 7,000 
lines, 2 cts. Position, V 2 c. a line extra. 
Classified, le. a word. Reading notices, 12 
cts. a line count. 



TRIBUNE Every morning including SUN- 
DAY. Republican. Established 1872. Bay 
City Tribune Co., publishers. Subscription, 
$5.20. Sworn average circulation for six 
months prior to April, 1915, 10.476* net paid; 
8 to 12 pages (Sunday, 18 to 28 pages). 7 
columns; length of columns, 21% in.; width, 
13% ems. Can use matrices. 

Advertising rates, daily or Sunday, agate, 
2V 2 cts.; 100 in., 2 cts. a line. Preferred 
position, 15% extra. Reading notices, 15 
cts.; pure readers, 25 cts. a line. Classified, 
5 cts. a line. 



BENTON HARBOR -Population. 9,185. Lo- 
cated on Lake Michigan; Cleve., Cinn., 
Chic, & St. L. (Big 4) ; Michigan Cen- 
tral and Pere Marquette Railway systems: 
in the center of a great fruit growing 
region, being the most important fruit 
shipping point on the lake; also in the 
vicinity of a number of mineral springs, 
whose waters are extensively shipped and 
are well known throughout the country 
for their medical properties. Other in- 
dustries of importance are barrel stave, 
heading and hoop, as well as various other 
lumber mills; cooperage, fruit package, 
iron, brass, paint, cider and vinegar 
works; foundries; overall and canning 
factories. 



NEWS-PALLADIUM Every evening ex- 
cept Sunday. Republican. Established 1886. 
News-Palladium Co., publishers. Subscrip 
tion, $4. Sworn average circulation for 
twelve months prior to April, 1915, 4,400* 
net paid; 8 to 1 6 pages, 7 columns: lengt' 1 
of columns, 21 in.: width, 2% in. Cannot 
use matrices. 

Advertising rates, agate, 2 cts. a line; 
1,000 lines or 52 times within one year, 1 % 
cts.: 3,000 lines or 104 times, 1% cts.; 
5,000 lines or 156 times, 1 ct. a line. Com- 



position, 3 cts. an inch additional. Pull posi- 
tion, 25%, or next to reading, 10% extra. 
Reading notices, 7 cts. a line. Classified, 1 
ct. per word. 



CARO Population. 2.272. Is located in a 
thriving agricultural community, on the 
Bay City & Western and Michigan Cen- 
tral Railroads. Industries include large 
beet sugar factory, lumber and flour mills. 



TUSCOLA COUNTY ADVERTISER 
Every Friday. Republican. Established 
1868. A. D. Gallery, publisher. Subscrip- 
tion, $1. Sworn average circulation for year 
1914, 5,246*; 8 to 16 pages, 7 columns; 
length of columns, 20 in.; width, 2% in. Can 
not use matrices. 

Advertising rates, 25 cts. an inch. Com- 
position, 5 cts. an inch extra. Preferred 
positions, 10 and 20% additional. Readers, 
10 cts. per line. 



CHARLOTTE Population 4,886. Located in 
a rich agricultural region on the Michigan 
Central and Grand Trunk Railroads. In- 
dustries are furniture, auto truck, auto 
parts, post hole augers and scythe snath 
factories. 



TRIBUNE Every Wednesday. Progressive- 
Republican. Established 1887. Clifford C. 
Ward, manager. Subscription, $1. Sworn aver- 
age circulation for vear ending April 17th, 
1915, 4.786* net paid; 10 to 12 pages. 6 
columns; length of columns, 20 in.; width, 
2% in. Cannot use matrices. 

Advertising rates, 25 cts. an in. ; on con- 
tract, 15 cts. an inch. Readers, 15 cts. a 
line. Classified, 5 cts. a line. 



DETROIT Population 465,766 (1910 census; 
since then there has been 35% increase). 
On Detroit River (near Lake Erie) and 8 
railroads. Metropolis of Michigan. Has ex- 
cellent harbor and vast shipping trade. 
Leads the world in number and value of 
automobiles manufactured. Industries also 
include car works, stove and tobacco fac- 
tories, adding machine, paint, varnish, soda 
ash, tobacco products and pharmaceutical 
supplies. Annual value of manufactured 
products, $410,000,000.00. Bank clearings 
during the year 1914, $1,349,546,302. 



ABEND-POST Everv evening except Sun- 
day, SUNDAY MORNING, and FAMILTEN 
BLAETTER. semi-weekly. Tuesdays and Fri- 
days. German. Liberal Republican. Es- 
tablished 1854. August Marzhausen, pro- 
prietor. Subscription, daily, $7.80; semi- 
weekly, $2; circulation not given by pub- 
lisher; 8 pages (Sunday. 16 or more pages), 
7 columns; length of columns, daily. 21 in.; 
width. 2Vr in. Can use matrices. Office, cor- 
ner Miami and Wilcox Streets. 

Advertising rates, daily or Saturday, $1.40; 
six or more insertions, $1.12 an in.; 100 in 



NELSON CHESMAN & CO.'S RATE BOOK. 



135 



MICHIGAN 



on yearly contract, $1.26; 200 in., $1.12'; 
500 "in., 91 cts.; 750 in.. 63 cts. ; 1,000 or 
more in., 56 cts. an inch. Automobile adver- 
tising, $1 an inch. Reading notices, first 
page, 30 cts. ; inside pages, 20 cts. a line. 
Classified, lc. per word. SEMI-WEEKLY, 
display, $1.50 an inch, with discounts, on 
yearly contracts, of 5, 7%, 10, 12%, 15, 20, 
25, 30 or 40% on 100, 200, 300, 500, 750, 
1,000, 2,000, 3,000 or 4,000 lines space. Read- 
ing notices, 50 cts. a line. 



ADVANCE ADVOCATE Monthly. Labor- 
R. R. Section Foremen. Established 1891. In- 
ternational Brotherhood of Maintenance of 
Way Employees, publishers. Subscription, $1 ; 
claimed average circulation for year 1914, 
20,281 net; 16 pages, 4 columns; length of 
columns, 12% in.; width, 2% in. Forms close 
20th preceding month. Office, 27 Putnam 
Avenue. 

Advertising rates, 10 cts. a line; full page 
(712 lines), $70. 



AMERICAN BOY Monthly. Juvenile. 
Established 1899. The Sprague Publishing 
Co., publishers. Subscription, $1. Claimed 
average circulation for year 1914, 211,666; 
32 to 36 pages, 4 columns; length of col- 
umns, 14 1 4 in.; width, 2% in. Forms close 
1st preceding month. Office, American Build- 
ing. 

Advertising rates, agate, $1 a line; one 
page (800 lines), $700; X A and V2 pages, pro 
rata. 



AMERICAN ELK Fortnightly. Fraternal. 
Established 1904. The American Elk. pub- 
lisher. Subscription, $1 ; circulation not 
given by publisher; 20 to 32 pages, 3 col- 
li urn s ; length of columns, 10 in.; width, 2*4 
in. Can use matrices. 

Advertising rates, $1 an inch; full page, 
$60 ; V 2 or % page, pro rata. 



ANGELUS Every Sunday. Catholic. Re- 
ligious. Established 1882. The Angelus 
Publishing Co., publishers. Subscription, $1. 
Circulation not given by publisher; 12 
pages, 4 columns; length of columns, 12 in.: 
width, 2V& in. Can use matrices. Form 
close one week in advance. Office, 207 
Hodges Bldg. 

Advertising rates, agate, 10 cts. a line. 
Discount. 5, 10 or 20% on 3, 6 or 12 month 
contracts. 



BAY VIEW MAGAZINE Monthly, except 
June, July. August and September. Literary. 
Established 1893. J. M. Hall, publisher. Sub- 
scription, $1.50. Claimed average circulation 
for year, 17,250 net; 72 pages, 2 columns; 



length of columns, 



"4 



width, 2V2 in. 



Can use matrices. Office, 165 Boston Boule- 
vard. 

Advertising rates, $2.50 flat a line. 



BEE HIVE Monthly. Fraternal. Estab- 
lished 1881. Bee Hive Publishing Co., pub- 
lishers. Subscription, $1. Sworn detailed 
average circulation for four months ending 



MICHIGAN 



April, 1915, 282,362*; 24 pages, 4 columns; 
length of columns, 12% in.; width, 2% in. 
Forms close 9th preceding month. 
Advertising rates, agate, $1 a line. 



BROWXELL'S DAIRY FARMER Semi- 
Monthly (1st and 15th). Dairying. Estab- 
lished 1909. Dairy Farmer Co., publishers. 
Subscription, 50 cts. Claimed average circu- 
lation for year ending April, 1915, 10,400; 16 
pages, 4 columns ; length of columns, 12 in. ; 
width, 2% in. Can use matrices. Forms close 
10th and 25th. Office, American Building. 

Advertising rates, agate, 10 cts. a line, flat. 



BUSINESS Monthly. Office. Store and 
Factory. Established 1887. The Business 
Man's Publishing Co., publishers. Subscrip- 
tion, $1.50. Circulation not given by pub- 
lisher; 80 pages, 3 columns; length of col- 
umns, 10 in.; width, 2% in. Forms close 
10th and 18th of preceding month. Office, 
Fort and Wayne Streets. 

Advertising rates, agate, 50 cts. a line, flat; 
one page, $210; smaller space, pro rata. 
Classified (15 words minimum), 12 cts. per 
word. 



BUSINESS SERVICE Monthly. Com- 
mercial. Established 1908. Co-Operative 
Bureau of the American Collection Service, 
publishers. Subscription, $1; circulation 
not given by publisher; 32 to 40 pages, 2 
columns; length of columns, 8 in.; width, 2% 
in. Office, Cass Building. 

Advertising rates, 1 page, $40; smaller 
space, pro rata. 



CONCRETE-CEMENT AGE Monthly 
(5th). Trade. Established 1904. Concrete- 
Cement Age Publishing Co., publishers. Sub- 
scription, $1.50. Sworn average circulation 
for year- ending May, 1915, 8,429*; 160 
pages, 2 columns; length of columns, 10 in.; 
width, 3}4 in. Farms close 28th preceding 
month. Office, 312 New Telegraph Bldg. 

Advertising rates, Vs page, one time, $15; 
% page, $25, y 2 page. $45; one page, $80. 



COURIER Every Saturday. Independent. 
Established 1864. Edward Wildman, pub- 
lisher. Subscription, $1. Claimed average 
circulation for year 1914, 10.000 net; 8 
pages, 8 columns; length of columns, 21 in.; 
width, 2 in. Can use matrices. Office, 9294 
Griswold Street. 

Advertising rates, $1 an inch; 13 times, 75 
cts.; 26 times, 60 cts.; 52 times, 50 cts. an 
inch. Preferred position, 25% extra. Read- 
ing notices, 25 cts. a count line. Classified. 
2 cts. per word; display, 10 cts. a line. 



DZIENNIK POLSKI Every evening ex- 
cept Sunday. Polish-Independent. . Estab- 
lished 1903. Polish-American Publishing Co. 
(Inc.), piiblishers. Subscription. $3. Claimed 
average circulation for year 1914, 13,500; 8 
pages, 7 columns, length of columns, 20 in.: 
width, 2V 9 in. Can use matrices. Office, 424 
Canfield Ave. E. 



130 



NELSON CHESMAN & CO.'S RATE BOOK. 



MICHIGAN 



Advertising rates, 30 cts. an inch, 
fied, 1 ct. per word. 



Classi- 



FAMILIEN BLAETTFR Semi-weekly 
edition of Abend Post, which see. 



MICHIGAN 



FRATERNAL INDEX Monthly (1st). 
Fraternal O. of S. of B. Established 1888. 
Order of The Star of Bethlehem, publishers. 
Subscription, 50 cts. Claimed average circu- 
lation for year 1914, 17,000; 8 pages, 4 col- 
umns; length of columns, 14 in.; width, 2% 
in. Can not use matrices. Forms close 25th. 
Office, Cass and Warren Aves. 

Advertising rates, 10 cts.; a line; $1 an in. 



GATEWAY Monthly. Literary. Estab- 
lished 1903. The Gateway Publishing Co., 
publishers. Subscription, $1. Claimed aver- 
age circulation for year 1914, 25,570; 52 to 
80 pages, 2 columns; length of columns, 8 
in.; width, 2% in. 

Advertising rates, $4.50 an inch; full page, 
$70; V4. and % pages pro rata; inside cover, 
$80; back cover, $100. 



FREE PRESS Every morning including 
SUNDAY. Independent. Established 1831. 
Subscription, $5; Sunday, $2.50; sworn aver- 
age circulation for six months ending July, 
1915, daily, 93,116 net paid; Sunday, 124,- 
448 net paid; daily, 12 to 24 pages; Sunday, 
64 to 128 pages, 8 columns; length of col- 
umns, 21 in.; width, 2 in. Can use matrices. 
Office, 11-17 Lafayette Blvd. 

Advertising rates, 7 lines or more, agate, J 
daily, 14 cts. a line; Sunday, 16 cts. a line; 
l.ono lines, daily, 12 cts.; Sunday, 14 cts.; 
5,000 lines or more, daily, 10 cts. ; Sunday 12 
cts. Preferred position, daily, per line ad- 
ditional, 1 and 2 cts.; Sunday, 1% and 3 
cts. Books and publishers, schools and col- j 
leges, hotels and resorts, and strictly mail 
order advertising, daily, 11 cts., and Sunday. 
13 cts. a line flat. Classified, 10 cts. a line. 
Reading notices, daily, 50 cts. a line; Sun- 
day, 70 cts. or 60 cts. ; first page, daily, 75 
cts.; Sunday, $1 per line. 



HEROLD Every Friday, German-Labor. 
Established 1884. Theo. Dreyer publisher. 
Subscription, $1.50. Claimed average circu- 
lation for year 1914, 5,400; 12 pages, 7 col- 
umns; length of columns, 19% in.; width, 2% 
in. Cannot use matrices. Office, 96 Brush 
Street. 

Advertising rates, 40 cts. an inch, with 
discount of 25% on 20 in. within one month; 
40% on 100 in. within three months; 50% 
on 500 in. within one year. 



HORSE-SHOERS' JOURNAL Monthly. 
(15th). Established 1875. Master Horse 
Shoers* National Protective Association, pub- 
lishers. Subscription, $1; circulation not 
given by publisher. Forms close 5th of month 
preceding. Office, American Building. 

Advertising rates, $6 an inch; three months, 
$14; six months. $21; one year. $35; 2 in.. 



one time, $9; % column, $14; % column, 
$21; & page, $b0; one page, $59. Discount 
on 3 months or longer. 



JOURNAL Every evening except Sunday, 
and SEMI-WEEKLY, Tuesdays and Fridays. 
Republican. Established 1883. The Detroit 
Journal Publishing Co., publishers. Subscrip- 
tion, daily, $5; semi-weekly, $1. Sworn de- 
tailed average circulation for year 1914, 86,- 
187* net paid; for six months prior to April 
1, 1915, daily, 92,931* net paid; semi-weekly, 
each issue, claimed 5,000; daily, 16 to 32 
pa^es; weekly, 8 to 12 pages; daily or 
weekly, 8 columns; length of_ columns, 21 in.; 
width, 2 in. Can use matrices. Office, De- 
troit Journal Building. 

Advertising rates, agate, 14 cts. a line. 
Open space, within one year, 1,000 lines, 12 
cts.; 5,000 lines, 10 cts. per line; preferred 
positions, next reading or top column, lc; 
full position, 2 cts. a line additional. Read- 
ing notices, (allow two lines for head lines) 
50 cts. a count line; 500 lines, 40 cts.; 1,000 
lines or more, 35 cts. a line; telegraphic 
readers, $1 a line. Flat rate for financial, 
books and publishers, schools, colleges, re- 
sorts and strictly mail order business, 11 
cts. a line. Classified, 1% cts. a word, (min- 
imum 2 lines, 12 words). Semi-weekly, cover- 
ing both editions, 6 cts. a line, flat. Reading 
notices, 25 cts. a line flat. Classified, lc. a 
word or 6 cts. per line. 



MICHIGAN CHRISTIAN ADVOCATE 
Every Saturday. Methodist. Established 1874. 
Michigan Christian Advocate. (Inc.), pub- 
lishers. Subscription, $1.50. Sworn average 
circulation for year ending April, 1915, 18.- 
981*; 16 pages, 5 columns; length of col- 
umns, 15% in.; width, 2% in. Office, 21 
Adams Avenue, East. 

Advertising rates, per agate line, 10 cts.; 
1,000 lines or more, 8 cts. 



MICHIGAN FARMER Every Saturday. 
Agricultural. Established 1843. The Lawrence 
Publishing Co., publishers. Subscription, 50 
cts. Sworn detailed average circulation for 
nine months ending March 1915, 81,952* net 
paid; 20 to 40 pages, 4 columns; length of 
columns, 13% in.; width, 2% in. Forms close 
Monday preceeding. Office, 39 to 45 Congress 
Street, West. 

Advertising rates, agate (minimum, $1.20), 
40 cts. a line, flat. Reading notices, $1 per 
count line. A discount of 10% allowed on 
all advertising in combination with either one 
or both the OHIO FARMER or PENNSYL- 
VANIA FARMER. 



MICHIGAN GLEANER & BUSINESS FAR- 
MER Semi-Monthly (1st and 15th). Agricul- 
tural. Established 1894. Rural Pub. Co., 
publishers. Subscription, 50 cts. Claimed 
average circulation for year 1914, 96,783; 24 
to 44 pages, 4 columns ; length of columns, 
13 y 2 in.; width, 2% in. Office, 127-37 Fort 
Street, west. 



NELSON CHESMAN & CO.'S RATE BOOK. 



137 



MICHIGAN 



Advertising rates, 40 cts., flat, a line. Cover 
pages or two page spread (two colors), at no 
extra charge. Reading notices, $2 a count 
line. Classified, 6 cts. per word. 

See advertisement on page 553. 



MICHIGAN MANUFACTURER & FINAN- 
CIAL RECORD Every Thursday. Financial- 
Industrial. Established 1905. Manufacturer 
Publishing Co., publishers. Subscription, $3. 
Detailed average circulation for year 1914, 
7,935*; 32 pages, 3 columns; length of col- 
umns, 10 Vz in.; width, 2% in. Cannot use 
matrices. Office, 420 Free Press Bldg. 

Advertising rates, $1.25 an in.; full page, 
$40, 13 times, $35, 26 times, $30, 52 time, 
$25; y 2 page, $20, $18.50, $16 or $15; % 
page, $12, $10, $9 or $8; inside covers, 
$60, $50 or $40; outside, back cover, $75, 
$70, $65 or $60. Two colors, $15 a page 
extra. Reading matter, 25 cts. a line. 



MODERN METHODS Monthly. Business 
and Office. Established 1903. Modern Meth 
ods Publishing Co., publishers. Subscription, 
$1; detailed average circulation for year end- 
ing June, 1914, 52,021*; 100 pages, 2 col- 
umns; length of columns, 8 in.; width, 2% in. 
Forms close 15th of month preceding. Office, 
Monroe and Hastings Streets, Detroit, Mich. 

Advertising rates, $6.25 an inch; full 
page, $100; % and Vz pages, pro rata; second 
or third cover, $115; four cover (two 
colors), $140; 6 or more insertions within 
one year, 5% discount. 



MOTORMAN AND CONDUCTOR Month- 
ly. Labor. Established 1895. Amal. Ass'n 
Street Electric Ry. Employes of America, pub- 
lishers. Subscription, $1 ; claimed average 
circulation for year 1914, 68,400; 40 pages, 
6%xl0. Office, Hodges Building. 

Advertising rates, full page, $50; less 
space, pro rata. 



NEWS Every evening except Sunday, and i 
NEWS-TRIBUNE, SUNDAY MORNING. In- 
dependent. Established 1842. The Evening 
News Ass'n, publishers. Subscription, $5; 
Sunday, $2.50. Sworn average circulation for 
four months ending May, 1915, evening, 167,- 
473* net paid; Sunday, 120,768* net paid; 
16 to 36 pages; Sunday, 84 to 120 pages; 8 
columns; length of columns. 22 in.; width, 2 
in. Can use matrices. Office, 65-69 Shelby 
Street. 

Advertising rates, agate, evening 20 cts., 
Sunday, 15 cts. a line; on yearly contract, 
13 times or 500 lines, 18 or 14 cts.; 26 times 
or 1,000 lines, 17 or 13 cts.; 52 times or 
2,500 lines, 16 or 12 cts.; 104 times or 
5,000 lines, 15 or 11 cts. a line, for evening 
or Sunday respectfully. Special positions, 
next to reading, iy 2 cts. or full position, 3 
cts. a line additional. Mail order, educa- 
tional, publishers, hotels or financial, evening; 
16 cts. Sunday, 12 cts. a line, flat. Auto- 
mobile to holders of Sunday contracts for 52 
times or 5,000 lines 15 cts. a line. Reading 
notices, evening, 80 cts., Sunday, 75 cts.; 



MICHIGAN 



100 lines, within one year, 65 or 60 cts.; 250 
lines, 60 or 55 cts.; 500 or more lines, 55 or 
50 cts. a line; first page, 5 cts. a line extra; 
full face heading counts double. Classified, 
evening, 2% cts.; Sunday, IY2 cts. per word. 



PENBERTHY ENGINEER AND FIRE- 
MAN Monthly. Mechanical Engineering. Es- 
tablished 1893. Penberthy Press, publishers. 
Subscription, 10 cts. Claimed average circu- 
lation for year ending June, 1915, 20,000: 
48 pages, 2 columns; length of columns, 7 
in.; width, 2 in. Forms close 15 days in 
advance. Cannot use matrices. Office, 360 
Holden Avenue. 

Advertising rates, *4 page (minimum space), 
$12.50; y 2 page, $20; one page $35. 



PERE MARQUETTE MAGAZINE Month- 
ly (1st). Railroad Employes. Established 
1909. Pere Marquette Railroad Company, pub- 
lishers. Subscription, $1; (distributed free 
to employes) ; claimed average circulation for 
year 1914, 20,000: 40 pages, 1 column; 
length of columns, 7% in.; width, 4% in. 
Cannot use matrices. Forms close 20th of 
month preceding. Office, 302 Union Depot 
Building. 

Advertising rates, full page, $40 ; six inser- 
tions, $38, or 12 insertions, $36 each inser- 
tion; Y2 page $25, $23.50 or $22.50; Vs. page, 
$9, $8.50 or $5; each issue respectively. 



SATURDAY NIGHT Every Friday. In- 
dependent. Established 1907. Detroit Satur- 
day Night Co., publishers. Subscription, $2.50; 
circulation not given by publisher; 24 to 32 
pages, 6 columns; length of columns, 19% 
in.; width, 2% in. Can use matrices. Office, 
154-6-8-60 Fort Street, West. 

Advertising rates, agate, 15 cts. a line; 5 
times, or 1,000 lines, 12 cts.; 13 times, or 
2,500 lines, 11 cts.i^ 26 times, or 5,000 lines, 
10 cts. a line. Reading notices, 50 cts. a line. 

See advertisement on page 476. 



THERAPEUTIC GAZETTE Monthly 
(15th). Medical. Established 1876. E. G. 
Swift, publisher. Subscription, $2. Claimed 
average circulation for year 1914, 15,000: 
140 pages, 2 columns; length of columns, 9 
in.; width, 3 in. Can use matrices. Forms 
close 15 days preceding. Office, corner Joseph 
Campan Ave. and Atwater Street. 

Advertising rates, full page, $55; Y2 page, 
$30; % page, $20; % page, $12; -fg page, 
$7; on contracts for 6 or more insertions, 
$45, $26, $16, $10 or $6. 



TIMES Every evening except Sunday, In- 
dependent. Established 1900. The Detroit 
Times Co., publishers. Subscription, $3. 
Sworn average circulation for three months, 
ending July, 1915, 37,469*; 10 to 24 
pages, 8 columns; length of columns, 21 in.; 
width 2iV in. Can use matrices. Office, 
75-77 Bagley Ave. 

Advertising rates, agate, 15 cts. a line; 
I.OOh linos within one year, 10 cts.; 2,000 



138 



NELSON CHESMAN & CO.'S RATE BOOK. 



MICHIGAN 



lines, 9 cts. ; 3,000 lines, 8 cts. ; 4,000 lines, 
7 cts.; 5,000 lines, 6 cts. a line. Reading no 
tices, brevier, 35 cts. a line; first and edi- 
torial pages, 50 cts.; telegraphic readers, 75 
cts. Classified, 5 cts. per nonpareil line 
(minimum charge, 15 cts.) 



FLINT Population, 1910 census, 38,550; 
1914 U. S. estimate, 50,689. On Flint River; 
Grand Trunk and Pere Marquette railroads. 
Industries include automobiles, carriage 
works, varnish plant, axle spring works, 
brass foundry, machine shops, cigar fac- 
tories, flour mills and elevator works. 
Water words pumping station and filtra- 
tion plant, costing, $400,000.00, just com- 
pleted and now in operation. Generating 
Plant of Consumer's Power Co., with Elec- 
tric Current from Au Sable River. Twelve 
Public Schools valued at $795,439.44; two 
Porochial Schools; two Business Colleges. 
Post Office Stamp value for 1914, $128,- 
716.30. State Institution for the Deaf and 
Dumb located here. Annual value of man- 
ufactured products, $32,000,000.00. Bank 
clearings during the year 1914, $23,985, 
113.76. 



JOURNAL Every evening except Sunday. 
Independent. Established 1883. Flint Jour- 
nal Company, publishers. Subscription, $3; 
Sworn average circulation, for twelve months 
prior to April 1915, 18,313* net paid; 12 to 
24 pages, 7 columns; length of columns, 21 % 
in.; width, 2% in. Can use matrices. 

Advertising rates, agate, 4 cts. a line; open 
space, 1,000 lines, 3% cts; 3,000 lines, 3 
cts.; 7,000 lines or more, 2% cts. a line. Pre- 
ferred positions, 5, 4, 3% and 3 cts. a line 
respectively. Classified, lc. a word (mini- 
mum charge, 15 cts.). Reading notices, 15 
cts. per count line; on yearly contract of 
1,000 lines, 10 cts. a line. 



AMERICAN CHEESEMAKER Monthly. 
Cheese Interests. Established 1885. Trades- 
man Co., publishers. Subscription, 50 cts. 
Sworn average circulation for year ending 
May, 1915, 7,000 net paid; 8 pages, 4 col- 
umns; length of columns, 12 in.; width. 2% 
in. Office, Barnhart Building. 



GRAND RAPIDS Population, 1910 census, 
112,571; 1914 U. S. estimate, 123,227. On 
Grand River. Five railroads and three in- 
terurbans. Distributing point for very 
wide section. Gypsum deposits in vicinity. 
Said to be the largest producers in tlie 
world of carpet-sweepers, gypsum products, 
show cases, window sash pulleys and man- 
ual training equipment and to make the 
best furniture in the world; the only 
producers in the United States of sticky 
fly-paper, the only factory in the world j 
making machines for putting buttons on 
shoes. Michigan Soldiers' Home located 
here. Jobbing business is in excess of 
$40,000,000.00 per year. Annual value of 
manufactured products, $56,000,000.00. 
Bank clearing during the year 1914, $168,- 
038,735.00. 



MICHIGAN 



Advertising rates, $2 an inch; three 
months, $1.50; six months, $1.25; one year, 
$1 an inch, per time; front page, double 
price; every other month, 10% extra. Read- 
ing notices, 20 cts. a line. 



FRUIT BELT Monthly (1st). Horticul- 
tural Agricultural. Established. 1905. Welsh 
Publishing Co., publishers. Subscription, 50 
cts. Claimed average circulation for year 
1914, 40,000; 32 pages, 4 columns; length 
of columns, 14% in.; width, 2% in. Forms 
close 20th preceding month. Office, 1-3 South 
Ionia Street. 

Advertising rates, agate, 25 cts., flat, a 
line. Readers. 50 cts. a count line. Classi- 
fied, 5 cts. per word. 

FURNITURE RECORD Monthlv. Trade. 
Established 1900. Periodical Publishing Co., 
publishers. Subscription, $2. Sworn aver- 
age circulation for first three months 1915. 
4,769 net; 208 pages, 2 columns. Office, 117 
Irm'ia Ave. 

Advertising rates, $5 flat an inch. 



HERALD Every morning including SUN- 
DAY. Republican. Established 1884. Herald 
Publishing Co., publishers. Subscription. 
daily, $5; Sunday, $2. Sworn average circula- 
tion for six months ending March, 1915, daily 
and Sunday, 35,193*. Daily, 10 to 16 pages';, 
Sunday, 48 to 60 pages, 7 columns; length of 
columns, 21 in.; width, 2% in. Can use 
matrices. Office, Herald Square. 

Advertising rates, agate, 8 cts. a line; 1.000 
lines, on yearly contract 7 cts. a line; 2500 
lines, 6 cts.; 5,000 lines, 5 cts.; 10,000 lines 
or more, 4 cts. a line. Preferred position, 
12% and 25% extra. Classified, lc. a word. 
Reading notices, 15 cts. a line; first page, 25 
cts. a line. 



HOLLANDSCHE FARMER M o n t h 1 v 
< 1st). Hollandish. Established 1913. H. H. 
D. Langereis, publisher. Subscription, 50 
cts. Claimed average circulation for year 
1914, 25,000; 16 pages. 4 columns : length of 
columns, 14% in.; width, 2% in. Forms 
close 24th of preceding month. 

Advertising rates, agate, 10 cts. a line, flat. 



HUISVRIEND (De), (The Homefriend) 
Monthly. Hollandish. Mail Order. Established 
1892. H. H. D. Langereis, publisher. Sub- 
scription, 50 cts. Claimed average circulation 
for year 1914, 15,000; 16 pages, 3 columns; 
length of columns, 15% in.; width, 2% in. 
Forms close first of current month. 

Advertising rates, agate, 7 cts. a line, flat. 



IDEAAL MAGAZINE Monthly. Hoi- 
landish. Literary. Established 1906. The 
Ideaal Publishing Co., publishers. Subscrip- 
tion, $1. Claimed average circulation for 
year 1914, 12,000; 16 pages, 4 columns. Can- 
not use matrices. 

Advertising rates, $1. flat, an inch; back 
cover, $1.25 an inch. 



NELSON CHESMAN & CO.'S RATE BOOK. 



139 



MICHIGAN 



MECHANICAL DIGEST Monthly. Me- 
chanical. Established 1899. John Brechting, 
publisher. Subscription, 25 cts. Claimed aver- 
age circulation for year 1914, 25,000; IS to 
32 pages, 3 columns; length of columns, 9% 
in.; width, 2% in. Forms close 25th of pre- 
ceding month. Office, 422 Livingston Street. 

Advertising rates, agate, 15 cts. a line. 
Classified, 2 cts. per word. 



MICHIGAN TRADESMAN Every Wednes- 
day. Commercial. Established 1883. Trades- 
man Co., publishers. Subscription, $2. Sworn 
detailed average circulation for year ending 
May, 1915, 9,300*; 52 pages, 4 columns: 
length of columns, 12 in.; width, 2% in. Can 
use matrices. Office, Barnhart Building. 

Advertising rates, per inch, one time, $1 ; 
one month, 95 cts.; three months, 90 cts.; six 
months, 85 cts.; one year, 80 cts. per time. 
E. O. W., 10% additional. Reading notices, 
20 cts. a line. 



NEWS Every evening except Sunday. In- 
dependent. Established 1863. A. P. Johnson, 
publisher. Subscription, $3. Sworn averag : 
circulation for six months ending March 31, 
1915, 24,064* net paid; 10 to 20 pages, 7 
columns; length of columns, 21% in.; width. 
2% in. Can use matrices. Office, cor. Ottawa 
and Lyon Streets. 

Advertising rates, 4 cts. a line; full posi 
tion, 5 cts. a line. Classified, 1% cts. 
per word; capitals, double price. Reading 
notices, telegraphic, 50 cts. a count line, first 
page, $1; first page, ordinary, 50 cts. a count 
line; inside readers, 25 cts. a count line; 200 
lines within one year, 20 cts.; 500 lines, 15 
cts.; 1,000 or more lines, 10 cts. a line. 



PRESS Everv evening except Sunday. In- 
dependent. Established 1890. The Booth 
Publishing Co., publishers. Subscription, $3. 
Sworn detailed average circulation for six 
months prior to April, 1915, 73,782* net 
paid; 12 to 32 pages, or more, 7 columns; 
length of columns, 22 in.; width, 2 1 5 B in. Can 
use matrices. Office, Head of Monroe St. 

Advertising rates, agate, 10 cts. a line. 
1,000 lines, within one year, 9 cts.; 2,500 
lines, 8% cts.; 5,000 lines or more, 8 cts. 
Full position, 2 cts. a line extra. Strictly 
mail order advertising, 9 cts., full position, 
11 cts., a line, flat. Reading notices, minion, 
25 and 40 cts. a line. Classified, 10 cts. a 
line. 



UNITY Monthly (1st). Matrimonial. 
Established 1912. R. J. Warner, publisher. 
Subscription, 50 cts. Claimed average circu- 
lation for year 1914, 10,000; 4 pages, 6 
columns; length of columns, 19 V2 in.; width. 
2% in. Can use matrices. Forms close 
15th of month preceding. 

Advertising rates, agate, 10 cts. a line. 



MICHIGAN 



HANCOCK Population, 1910 census, 8,981; 
1915 estimate, 9,500. Two railroads and 
one interurban line; waterways connecting 
at either end with Lake Superior. Exten- 
sive farming interests, throughout the sur- 
rounding territory being in the heart of 
the celebrated "Cloverland." Copper min- 
ing; woodworking plants; hugh coal docks; 
smelting works; foundry and machine 
shops being the leading industries. Annual 
payroll, exceeding, $4,000,000.00. 



AMERIKAN SUOMETAR Every Tues- 
day, Thursday and Saturday. Finnish Inde- 
pendent. Established 1899. The Finnish Luth- 
eran Book Concern, publishers. Subscription, 
$2.75. Sworn average circulation, detailed 
statement April 1, 1915, 5,186*; 8 pages, 7 
columns; length of columns, 20% in.; width, 
2Ys in. Cannot use matrices. 

Advertising rates, one time, 50 cts. an 
inch; three times, 45 cts.; six times, 40 cts.; 
thirteen times, 35 cts.; thirty-nine times, 30 
cts.; seventy-eight times, 25 cts., one hundred 
and fifty six times, 20 cts. an inch; 500 in.; 
within one year, 30 cts.; 1,000 in., 25 cts., 
2,000 in., 20 cts. an inch. Translations made 
free of extra charge. 



COPPER JOURNAL Every evening ex- 
cept Sunday. Independent. Established 1884. 
Hancock Journal Co., publishers. Subscrip- 
tion, $4.80. Sworn average circulation for 
six months prior to April, 1915, 4,359-' net 
paid; 8 pages, 7 columns; length of columns, 
20% in.; width, 2% in. Can use matrices. 

Advertising rates, 25 cts. an inch; on 100 
in. contract, 20 cts; 250 in., 18 cts.; 500 
in., 16 cts.; 1,000 in., 14 cts.; 2,000 in. or 
more, 12% cts. an inch. Readers, 5 cts. a 
line. Classified, 1 ct. per word. 



HASTINGS Population 4,383. 2 railroads. In 
the center of excellent corn _ and wheat 
growing country. Industries include ma- 
chine shop car seal, felt boot, women's 
novelty goods, cabinet, table and chair and 
bookcase factories. Annual value of manu- 
factured products, $1,827,000.00. 



BANNER Every Thursday. Republican. 
Established 1856. Cook Brothers, editors and 
publishers. Subscription, $1. Claimed aver- 
age circulation for 1914, 5,200; 16 to 20 
pages, 8 columns; length of columns, 22 in.; 
width, 2Ve in. Can use matrices. 

Advertising rates, 16 cts. an inch. Com- 
position, 3 cts. an inch extra. Readers, 12% 
cts. a line. 



HIGHLAND PARK Population, 1910 census, 
4,120; 1915 estimate, 22,017. Located 5 
miles north of Detroit, on Detroit Terminal 
Railroad. Leading industries are automo- 
bile factories, employing, 23,000 men; en- 



EBON says "affirmation, repetition and contagion are the processes which 
' produce impressions." Therein is a whole sermon upon advertising- 



140 



NELSON CHESMAN & CO.'S RATE BOOK. 



MICHIGAN 



gine works ; saw and lumber mills. Annual 
value of manufactured products, $150,000,- 
000. 



TIMES Every Friday. Independent. Es- 
tablished 1911. F. E. Van Black, publisher. 
Subscription, $1. Claimed average cir- 
culation for year ending June, 1915, 5,134; 
8 to 16 pages, 8 columns; length of columns, 
23 in.; width, 2^ in. Can use matrices. 

Advertising rates, 30 cts. an inch. 



HILLSDALE Population 5,001. Lake Shore 
& Michigan Southern Railway; located in 
a prosperous agricultural region, being a 
shipping point for the surrounding terri- 
tory. Other industries of importance are 
flour mills; novelty and gas engine works; 
broom, screen door, fur coat and shoe fac- 
tories. Hillsdale College (Baptist) is 
located here. 



MICHIGAN 



HILLSDALE DAILY NEWS Every even- 
ing except Sunday. Independent, Established 
1846. _ Harvey J. Burgess, publisher. Sub- 
scription, $5.20. Sworn average circulation 
for six months ending March 1915, 4,999*; 
6 to 8 pages, 7 columns ; length of columns, 
2014 in.; width, 2% in. Can use matrices. 

Advertising rates, 15 cts. an inch; full 
position, 18 cts. an inch. 



HOLLAND Population 10,490. On Maoatawa 
Bay. Pere Marq. Ry. Fine wheat section 
and considerable grain handled. Indus- 
tries include beet sugar factory, flour mill, 
woodenware and furniture factories. Seat 
of Hope College. 



GRONDWET (De) Every Tuesday. Hol- 
landish. Republican. Established I860. Mrs. 
L. Mulder, publisher. J. B. Mulder, manager. 
Subscription, $1.50. Claimed average circula- 
tion for year 1913, 7,000; 16 pages, 6 col- 
umns; length of columns, 19% in.; width, 
2y 8 in. 

Advertising rates on application. 



HOUGHTON Population, 1910 census, 5,- 
113; 1915 estimate, 7,500. Two railroads 
and one interurban line; waterways con- 
necting at either end width Lake Superior. 
Leading industries are large wholesale 
houses; railroad shops; copper mining; 
steel foundries; packing houses, with an- 
nual payroll of $3,500,000.00. Michigan 
College of Mines, also seat of Houghton 
County. 



extra. Locals, 10 cts. a line. Classified, lc. 
a word, with discount on 6 or more insertions. 



ISHPEMING Population 12,448. 3 rail- 
roads. Mining largely engaged in, gold, 
silver and marble being found in vicinity; 
has rich iron mines, carriage factories and 
boiler shops. 



SUPERIOR POSTEN Every Saturday. 
Swedish. Republican. Literary. Established 
1888. Swedish Newspaper Co., publishers. 
Subscription, $1. Claimed average circula- 
tion for year 1914, 5,370; 8 to 12 pages, 6 
columns; length of columns, 20 in.; width, 
2% in. 

Advertising rates on application. 



ITHACA Population 1,876. Located in a 
rich agricultural district on the Ann Ar- 
bor R. R. The principal industries are but- 
ter tub, staves, and heading factories. 



GRATIOT COUNTY HERALD E very 
Thursday. Republican. Established 1866. Mc- 
Call & McCall, publishers. Subscription, $1; 
circulation not given by publisher; 12 pages, 
6 columns; length of columns, 19% in.; 
width, 2% in. Can use matrices. 

Advertising rates, 25 cts. an inch; on year- 
ly contract, 100 in., 20 cts.; 150 in., 18 cts.; 
300 in^ 14 cts.; 1,000 in., 12 cts. Discount 
of 15% on electrotyped. 



JACKSON Population, 1910 census, 31,433; 
1914 U. S. estimate, 38,000. On Grand 
River seventy-five miles West of Detroit. 
Nine railroad divisions and three interur- 
bans; excellent agricultural section. Indus- 
tries include cement making machinery, agri- 
cultral implements, signs and bill-boards, 
gas and gasoline engines, refrigerator, sewer 
pipe, tile, wheel, automobile and corset fac- 
tories or 194 factories in all with a monthly 
payroll of $500,000. Michigan State Prison 
located here. Annual value of manufac- 
tured products, $50,000,000.00. Total re- 
sources of banks, $9,191,000.00. Bank 
clearings during, 1914, $28,321,998.76. 
Post office receipts 1914, $171,165.07. 



MINING GAZETTE Everv morning ex- 
cept Monday. Republican. Established 1858. 
The Mining Gazette Co., publishers. Subscrip- 
tion, $6. Claimed average circulation for year 
1914, 6,863 net; 8 to 16 pages, 7 columns; 
length of columns, 21% in.; width, 2% in. 
Can use matrices. 

Advertising rates, 25 cts. an inch; 200 
in., 20 cts.; 500 in., 16 cts.; 1,000 in., and 
over, 15 cts. an inch; financial, 25 cts. per 
inch, flat; preferred position, 10 and 25% 



CITIZEN-PRESS Every evening except 
Sunday. Independent. Established 1837. Jack- 
son Citizen Co., publishers. Subscription, 
$5.20. Sworn average circulation for six 
months prior to April, 1915, 13,665* net paid; 
8 to 12 pages, 7 columns; length oi columns, 
21% in.; width, 2% in. 

Advertising rates, agate, 42 cts. an inch; 
full position, 49 cts.: 100 in., within one year, 
35 cts.; full position, 42 cts.; 200 in., 32 
cts.; full position, 38 cts.; 300 in., 28 cts.; 
full position, 35 cts. an inch. Classified, lc. 
per word. Reading notices, 10 cts. a count 
line. 



PATRIOT Every morning except Mon- 
day. Independent Democratic. Established 
1844. The Jackson Patriot Co., publishers. 



NELSON CHESMAN & CO.'S RATE BOOK. 



141 



MICHIGAN 



Subscription, daily, $5.20; Sunday, $1.50. 
Sworn average circulation for six months 
ending June, 1915, daily, 11,416* net paid; 
Sunday, 12,856* net paid; daily, 8 to 12 
pages; Sunday, 16 to 20 pages, 7 columns; 
length of columns, 21 Ya in.; width, 2% in. 
Can use matrices. 

Advertising rates, agate, 42 cts. an Inch; 
full position, 49 cts. an inch; yearly contract, 
100 in., 35 cts. an inch; full position, 42 cts.; 
200 in., 32 cts.; full position, 38 cts.; 300 
in., 28 cts., full position, 35 cts. an inch. 
Classified, lc. per word. Reading notices, 10 
cts. a count line. 



MICHIGAN 



KALAMAZOO Population, 1910 census, 39,- 
437; 1915 estimate, 45,000. Famous as 
a celery and peppermint growing center, 
also as_ a manufacturing city, with varied 
industries, including planing and book 
paper mills, engine and boiler works, wind- 
mill, saw mill machinery, carriage, mattress, 
wind mill, washing machine, bedding, vege- 
table parchment, stoves, stationery, spring, 
gas lamp, electric sign, label, tank and 
silo, musical instrument, enameled tank, 
regalia, instantaneous hot water heater, iron 
and brass casting, loose leaf binder, rail- 
way supply, sleds, swing, paper boxes, play- 
ing cards, corset and automobile accessory 
factories; drug, chemical and medicine 
laboratories, or 252 manufacturing enter- 
prises in all, employing 12,800 people on an 
annual pay roll of more than one million 
dollars. Seat of Kalamazoo College; Western 
State Normal, Nazareth Academy, Michigan 
Asylum for the Insane located here. An- 
nual value of manufactured products. 
$25,864,926.30. Bank clearings during 1914, 
approximately, $40,000,000.00. 

ADVOCATE Every Friday. Independent. 
Established 1904. The Advocate Publishing 
Co., publishers. Subscription, $1. Claimed 
average circulation for year 1914, 4,700; 8 
pages, 7 columns; length of columns, 22 in.; 
width, 2% in. 

Advertising rates, 25 cts. an in.; full posi- 
tion 30 cts. an inch. Pure locals 15 cts. a 
count line. Classified lc. per word. 



GAZETTE Every morning except Mon- 
day. Democratic. Established 1833. Kalama- 
zoo Gazette Co., publishers. Subscription 
$5.20; sworn average circulation for six 
months prior to April 1915, daily, 17,162* 
net paid; Sunday, 17,517* net paid; 12 
pages,, 8 columns; length of columns, 21 Va 
in.; width, 2^ in. Can use matrices. 

Advertising rates, daily or Sunday, agate, 
first 500 lines, 3% cts. a line; next 500 lines, 
2V 2 cts.; 1,000 lines, 3 cts; next 1,000 lines, 
2 cts.; 2,000 lines, 2% cts; next, 1,000 lines, 
lc; 3,000 lines, 2 cts. a line. Strictly mail 
order advertising, 2% cts. a line, flat. Pre- 
ferred position, 15% extra. Reading notices, 
minion, 20 cts. a count line; telegraphic 
readers, 30 cts. a count line. Classified, lc. 
per word. 



HOLLANDISCHE AMERIKAAN T r i - 
Weekly. Mondays, Wednesdays and Fridays. 
Hollandish. Republican. Established 1889. 
Dalm Printing Co., publishers. Subscription, 
$2. Claimed average circulation for year 
1914, 5,000; 7 pages, 7 columns; length of 
columns, 21% in.; width, 2% in. 

Advertising rates, 30 cts. an inch; 100 in., 
28 cts.; 250 in., 25 cts.; 500 in., 22 cts.; 
1,000 in., 18 cts.; 2,000 in, 15 cts.; 3,000 
in., 12% cts. an inch. Readers, 10 cts. a 
line; 1,000 lines, 7% cts. a line. 



POULTRY AND SUBURBAN FARMER 
Monthly (1st.). Established 1904. Mark 
Walter, publisher. Subscription, $1. Claimed 
average circulation for year 1914, 25,000; 
32 pages, 4 columns, length of columns, 12 
in.; width, 2% in. Cannot use matrices. 
Forms close 20th of month preceding. 

Advertising rates, agate, 20 cts. a line; full 
page (672 lines) $104.16; y 2 page $58.80; 
Yt page, $31.08, with discounts on yearly con- 
tracts. Reading matter $30 cts. a count line, 
with a discount of 10% on 100 lines or more. 
Classified (minimum 50 cts.) 5 cts. per word. 



PROGRESSIVE HERALD Every Friday. 
Progressive-Republican. Established 1913. 
E. N. Dingley, publisher. Subscription, $2. 
Claimed average circulation for six months 
ending May 1915, 5,000; 8 to 12 pages, 6 
columns; length of columns, 19 in., width, 
2% in. Can use matrices. 

Advertising rates, 60 cts. an inch; 100 
in. within one year, 50 cts.; 200 in., 48 cts.; 
300 in., 46 cts.; 400 in., 43 cts.; 500 in., 
40 cts.; 600 in., 38 cts.; 700 in.. 36 cts.; 
800 in., 33 cts.; 900 in., 30 cts.; 1,000 in., 
28 cts.; 2,000 in. or more, 25 cts. an inch. 



TELEGRAPH-PRESS Every evening ex- 
cept Sunday. Republican. Established 1844. 
Kalamazoo Telegraph-Press Co., publishers. 
Subscription, daily, $5.20. Sworn average cir- 
culation for six months prior to October, 1914. 
daily, 12,663 net paid; 8 to 16 pages, 7 
columns; length of columns, 21 in.; width, 
2 1 ,! in. Can use matrices. 

Advertising rates, agate, 4 cts. a line; open 
space within one vear, 700 lines, 3 2/7 cts. 
a line; 1,400 lines, 2 6/7 cts.; 2,800 lines 
and over, 2 2/7 cts. a line. Reading notices, 
20 cts. a count line. Telegraphic readers, 
30 cts. a count line. Classified, lc. per word. 



VEGETARIAN MAGAZINE M o n t h 1 y 
Food Reform. Established 1872. The Vege- 
tarian Company (Inc.), publishers. Subscrip- 
tion, $1. Claimed average circulation for 
1914, 16,000; 32 to 64 pages, 2 columns; 
length of columns, 8Y2 in.; width, 2% in. 
Can use matrices. Forms close 5th of month 
preceding date of issue. Office, 118 North 
Edwards St. 

Advertising rates, $2 an inch; $25 a page; 
% and Yz pages, pro rata. 



142 



NELSON CHESMAN & CO.'S RATE BOOK. 



MICHIGAN 



LANSING Population, 1910 census, 13,229; 
1914 U. S. estimate, 31,299. On Grand 
River. 4 trunk line railroads, one belt line 
and a connecting railroad serve the city, 
coupled with three electric lines with hourly 
interurban service throughout central Michi- 
gan. Distributing point for extensive farm- 
ing section. Has extensive trade in manu- 
facture of automobiles, agricultural imple- 
ments, gas engines, stationary and thresh- 
ing engines, carriages and wagons, furni- 
ture, condensed milk, spokes, wind mills 
and pumps, cigars, flour, bricks and knit 
goods. Seat of State Agricultural College 
and State Reform School. Michigan College 
for the Blind located here. Annual value 
of manufactured products, $30,000,000.00. 
Bank clearings during the vear 1914, $27,- 
138,932.49. 



MAIL ORDER BUSINESS BUILDER 
Monthly (1st). Mail-Trade. Established 1914. 
M. O. Business & Builder Co., publisher. 
Subscription, $1. Claimed average circula- 
tion for 1914, 8,000; 66 pages, 2 columns; 
length of columns, 8 in.; width, 2% in. 
Can use matrices. Forms close 20th of month 
preceding. 

Advertising rates, agate, 25 cts. a line; full 
page (224 lines), $50; V 2 or % page, pro 
rata. Classified, 5 cts. per word. 



MODERATOR-TOPICS Every Thursday 
during school year. Educational. Established 
1880. Henry R. Pattengill, publisher. Sub- 
scription, $1.25. Claimed average circulation 
for year 1914, 6,170; 20 pages, 3 columns; 
length of columns, 9% in.; width. 2% in. 

Advertising rates, 1 inch, one time, $3.50; 
2 times, $5.50; 5 times, $7; 10 times, $11.50; 
20 times, $18; 40 times, $28; Y 2 page, one 
time, $13; one page, $20. 



PRESS Every morning except Monday, 
including SUNDAY. Independent. Established 
1912. Lansing Publishing Co., publishers. 
Subscription, $2. Sworn average circulation 
for six months prior to April, 1915, 9,600* 
net paid; 8 to 12 pages; 7 columns; length 
of columns, 21 in. ; width, 2i 3 5 in. Can use 
matrices. 

Advertising rates, daily or Sunday, 30 cts. 
an inch; 500 in. within one year, 25 cts.; 
1,000 in., 20 cts. an inch. Reading notices, 
10 cts. a count line; on yearly contracts, 5 
cts. a line. Classified, lc. per word. 



STATE JOURNAL Every evening except 

Sunday. Independent. Established 1855. The 
State Journal Co., publishers. Subscription, 
$5. Sworn average circulation for six months 
prior to April, 1915, 15,083* net paid; 10 
to 20 pages, 7 columns; length of columns, 
21 in.; width, 2% in. Can use matrices. 

Advertising rates. 35 cts. an inch; full 
position, 45 cts. Classified, lc. per word. 
Reading notices, 15 cts. a count line. 



MICHIGAN 



LAPEER Population 3.946. Located in a 
thriving agricultural district on the Grand 



Trunk and the Michigan Central Railroad 
System. The chief enterprises being flour 
mills, foundry and machine shops, stoves, 
farm implements, rugs, sash, doors and 
blind factory, fruit evaporators and steam 
engine works. State Home for the Feeble 
Minded and Epileptics is located here. 



LAPEER COUNTY CLARION E very 
Thursday. Republican. Established 1856. Clar- 
ion Publishing Co., publishers. Subscription, 
$1. Claimed average circulation for 1914, 
4,650; 8 pages, 7 columns; length of col- 
umns, 22 in.; width, 2% in. 

Advertising rates^ 24 cts. an inch. Com- 
position, 5 cts. an inch additional. Position, 
10 and 20% extra. Locals, 5 cts. a line. 



LAPEER COUNTY PRESS Every Wed- 
nesday. Independent. Established 1840. H. C. 
Kudner, editor and publisher. Subscription, 
$1. Claimed average circulation for 1914, 
5,000; 8 to 24 pages, 7 columns; length 
of columns, 19% in.; width, 2% in. Can 
use matrices. 

Advertising rates upon application. 



MUSKEGON Population 24.062. (including 
Muskegon Heights and North Muskegon, 
28,657). On Muskegon lake, an all-the-year 
harbor with service to Chicago and Mil- 
waukee, 3 railroads and interurban line. 
Center of resort trade and is shipping point 
for rich fruit country. Has machine shops, 
malleable and gray iron foundries saw and 
planing mills, electric crane, rubber and 
leather products, pool table, desk, filing 
cabinet, shade roller, piano, furniture and 
refrigerator factories, knitting and paper, 
mills, boat building and automobile engine 
works; tannery and railway repair shops. 
Annual value of manufactured products, 
$18,700,000.00. 



CHRONICLE Every evening except Sun- 
day. Independent. Booth Publishing Co., 
publishers. Subscription, $3.60. Sworn de- 
tailed average circulation for first three 
months 1915, 7,874* net; 8 to 16 pages. 
7 columns; length of columns, 21 in.; width. 
2% in. Can use matrices. 

Advertising rates, agate, 35 cts. an inch; 
full position, 42 cts. an inch; 100 in. within 
one year, 27 or 32 cts.; 200 in.. 24 or 29 cts.; 
300 in., 21 or 25 cts.; an inch. Reading 
notices, 10 cts. a count line. Classified, lc. 
per word. 



TIMES Everv morning except Monday, 
including SUNDAY. Independent. Established 
1911. A. E. Boswell, publisher. Subscription, 
$r!.()0. Sworn average circulation for six 
months prior to April, 1915, 5,520* net paid: 
8 to 12 pages, 7 columns; length of columns, 
20 in.; width, 2% in. Can use matrices. 

Advertising rates, agate, 25 cts. an inch. 

Reading notices, 10 cts. a count line; first 

page position, 25 cts. a count line. Classified, 
lc. per word. 



NELSON CHESMAN & CO.'S RATE BOOK. 



143 



MICHIGAN 



OWOSSO Population, 1910 census, 9,639; 
1915 estimate, 10,000. On Michigan Cen- 
tral; Ann Arbor and Grand Trunk Railway 
Systems. Distributing point of a very large 
agricultural area. Industries include flour 
mills, malleable iron, carriage, handle, fur- 
niture and table factories, bending works, 
burial case factory and railway shops ; also 
large beet sugar industry. Annual value 
of manufactured products, $3,000,000.00. 
Bank clearings during 1914, $4,500,000.00. 



AMERICAN TYLER-KEYSTONE Monthly 
(1st.). Fraternal Masonic. Established 1888. 
Tyler Publishing Co. publishers. Subscription 
$1. Claimed average circulation for year 1914, 
5,100; 24 pages, 3 columns; length of col- 
umns, 10 in.; width, 2% in. Cannot use 
matrices. Forms close 15th of month preced- 
ing. 

Advertising rates, $1 flat an inch. 



PONTIAC Population, 1910 census, 14,532; 
1915 estimate, 17,500. 25 miles distance 
from Detroit, with a 16-foot cement road 
connection. On Grand Trunk Michigan 
Air Line and P. O. & N. railroads and 
Interurban line. A well known summer 
resort. Large produce and stock market. 
Industries also include the manufacture of 
automobiles, and automdbile parts; flour 
mills; implement, brush, automobile top, 
power spraying, leather goods and vend- 
ing factories, structural iron, varnish 
vinegar, knitting, paint and varnish 
works; automobile painting and trimming 
plant and foundries. These various enter- 
prises give employment to about seven 
thousand people with an average monthly 
payroll of $175,000.00. Annual value of 
manufactured products, $32,000,000.00. 
Bank clearings during vear 1914, $23,750,- 
000.00. 



PRESS-GAZETTE Every evening except 
Sunday. Independent, Established 1900. 
Pontiac Press Co., publisher. Subscription, 
$2.50. Sworn detailed average circulation for 
nine months ending July, 1915, 9,472* net; 
10 to 16 pages, 7 columns; length of col- 
umns, 2 Hi in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate, 2V 2 cts. a line; 
1,000 lines on yearly contracts, 2 cts.: 
3,000 lines, 1% cts.; 5,000 lines, Wz cts. 
a line. Preferred position, 15 and 25% 
extra. Classified, lc. per word. Reading 
notices, 12 V 2 cts. a line. 



PORT HURON Population, 1910 census, 18,- 
863; 1915 estimate, 22,000. On St. Clair 
River near Lake Huron with steamer 
connections to Detroit. Port of entry, and 
wool and grain handled to a large extent; 
also has automobile, threshing machine, ag- 
ricultural implement and chicory factories, 
steel ship yards, dry docks, car and loco- 
motive shops, lumber mills, fibre works 
and elevators. Salt, oil and natural gas 



MICHIGAN 



found in vicinity. Annual value of manu- 
factured products, $8,000,000.00. Bank 
clearings during year 1914, $10,000,000.00. 



LADIES' REVIEW Monthly. Fraternal- 
W. B. A. O. T. M. Established 1894. Ladies 
of the Maccabees of the World, publishers. 
Subscription, 50 cts. Claimed average circu- 
lation for year 1914, 185,000; 4 columns; 
length of columns, 12% in.; width, 2% in. 
Forms close 17th preceding month. 

Advertising rates, agate, 60 cts. a line; full 
page (700 lines), $350; *4 page, $100; Va 
page, $190 ; outside back cover, $400. 



LADY MACCABEE Monthly. Fraternal- 
L. O. T. M. M. Established 1892. Riverside 
Printing Co., publishers. Subscription $1. 
Sworn average circulation for year 1914, $50,- 
000*; 8 pages, 2, 3 or 4 columns; length of 
columns, 12 y 2 in. ;_ width, 4y 2 , 2 13/14 or 2Y 2 
in. Can use matrices. 

Advertising rates, agate, 30 cts. a line. 
Reading notices, 40 cts. a line. 



TIMES-HERALD Every evening except 
Sunday. Independent. Established 1872. 
The Times-Herald Co., publishers. Subscrip- 
tions, $5. Sworn detailed average circula- 
tion for first three months, 1915, 11,889* 
net paid; 10 to 16 pages, 7 columns; length 
of columns, 21 in.; width, 2% in. Can use 
matrices. 

Advertising rates, 2% cts. flat a line; next 
to reading, 10%, or full position, 25% extra. 
Reading notices, 12 cts. a line; 100 lines or 
more, 10 cts. a line. Classified, lc. per word; 
subsequent insertions, Vz<s. per word. 



SAGINAW Population 50,510. On Saginaw 
River. Three trunk line railroad systems 
having several branches and five deverging 
interurban electric line, also water trans- 
portation connected with Great Lakes. Dis- 
tributing center of the Michigan beet sugar 
producing district and headquarters of 
Michigan bituminous coal industry; claimed 
to be the largest bean growing county in 
the United States; also manufactures auto- 
mobiles, carriages, cash registers, pianos 
and piano parts, brick machinery, art fur- 
niture, ladders, silos, rules and tapes, bakers 
machinery, hand saws, graphite products, 
vinegar, plate glass, woodenware, paving 
brick, dust separators, staves, hoops, lum- 
ber, tools and harness; has tomato catsup, 
kraut and pickle factories, as well as rail- 
way shops, bean elevators, knitting mills, 
boiler works, machine shops, coal mining 
in vicinity. Annual value of manufactured 
products, $25,000,000.00. 



COURIER-HERALD Every morning ex- 
cept Monday, including SUNDAY. Republi- 
can. Established 1857. Courier-Herald Co., 
proprietors. Subscription, $4.20. Sworn aver- 
age circulation for six months prior to April 
1915, 14,849* net paid; 8 to 28 pages, 7 



144 



NELSON CHESMAN & CO.'S RATE BOOK. 



MICHIGAN 



columns; length of columns, 21 % in.; width, 
2% in. Can use matrices. 

Advertising rates, daily or Sunday, agate, 
4 cts. a line; 100 in. within one year, 42 eta. 
an inch; 357 in., 35 cts.; 500 in., 28 cts. an 
inch. Position, 10 and 25% extra. Classi- 
fied, lc. a word. Reading notices, 15 cts. a 
line, with discount on 1,000 lines and over. 



POST-ZEITUNG Every Thursday. Ger- 
man-Independent. Established 1866. See- 
mann & Peters, publishers. Subscription, $1. 
Sworn average circulation for six months end- 
ing May 12th, 1915, 4,142; 8 pages, 7 col- 
umns; length of columns, 21 in.; width, 2% 
in. Cannot use matrices. 

Advertising rates, 50 cts. an in.; 250 in. 
within six months, 30 cts.; 500 in.; within 
one year, 25 cts. an inch. Reading notices, 
f either 9 or 6 pt. type), 10 cts. a line; 500 
lines within one year, 8 cts. a line. 



MICHIGAN 



NEWS Every evening except Sunday. In- 
dependent. Established 1881. Booth Publish- 
ing Co., publishers. Subscription, $4.15. 
Sworn average circulation for six months 
prior to April, 1915, 18,102* net paid; 10 to 
24 pages, 7 columns; length of columns, 
21% in.; width, 2 Vs. Can use matrices. 

Advertising rates, agate, 5 cts. a line; 3,000 
lines, yearly contract, 3% cts., full position, 
4 cts., 7,000 lines, 3 cts., full position, 3% 
cts. a line Classified, lc. per word. Reading 
notices, 15 cts. a count line; 1,000 lines, 10 
cts. a line. 



GAS POWER Monthly. Trade. Estab- 
lished 1903. Gas Power Publishing Co. (Inc), 
publishers. Subscription, $1. Claimed aver- 
age circulation for year 1914, 20,000*; 110 
pages and cover, 2 columns ; length of col- 
umns, 9 in.; width, 2% in. 

Advertising rates, agate, $4.80 an inch; 
three times, $4.46; 6 times, $4.22; 12 times, 
$3.60 an inch. 



ST. CLAIR Ponulation 2,633. On St. Clair 
River. Michigan Central R. R. Shipping 
point for considerable hay and grain. Min- 
eral springs in vicinity. Industries also 
include planinsr, sash and door, salt fac- 
tories and ship yards. 



POSTMASTER EVERYWHERE Monthly. 
Official organ of the National Association of 
Postmasters. Established 1903. Hannibal 
Allen Hopkins, publisher. Subscription, $1. 
Claimed average circulation for year ending 
April, 1915, 29,715; 32 pages. 2 columns; 
length of columns, 7% in.; ^idth, 2% in. 
Forms close 10th preceding month. 

Advertising" rates, agate. 15 cts. a line. 
Classified, 4 cts. a word (minimum 25 words). 



ST. JOSEPH Population, 1910 census, 5,- 
936; 1915 estimate, 6,500. On Lake Mich- 
igan Pere Marquette and Michigan Central 
Railway Systems. Well known summer re- 
sort. Located in center of Michigan fruit 
belt, and ships large quantities of grapes, 
peaches and fruit generally. Industries 
also include iron works, flour, planing and 
paper mills, boot, shoe, tool, paper box, 
knitting, fruit packages, spraying materials, 
pressed steel goods and door factories. 



THRESHERMEN'S REVIEW AND POWER 
FARMING Monthly (1st). Farm Machinery. 
Established 1892. Threshermen's Review 
Co. (Inc.), publishers. Subscription, 50 cts. 
Guaranteed average circulation for year 1915- 
16, 40,000*; 64 pages, 4 columns; length of 
columns, 12% in.; width, 2% in. Cannot 
use matrices. Forms close 20th of preceding 
month. 

Advertising rates, 28 cts. a line; 1,000 
lines, on yearly contract, 25 cts. ; 4,000 lines, 
24 cts.; 6,000 lines, 22 cts.; 8,000 lines, 20 
cts. a line. 



UNION CITY Population 1,340. On St. 
Joseph River and Michigan Central R. R. 
In the vicinity of a fertile grain and fruit 
growing territory; fancy poultry breeding 
being an important enterprise also. In- 
dustries are fruit evaporators, flour mills, 
canning, yeast, heading and hoop factories, 
and Portland cement works. 



NATIONAL BARRED ROOK JOURNAL 
Monthly (15th). Poultry. Established 1909. 
W. L. Robinson, editor and publisher. Sub- 
scription, 50 cts. Claimed average circulation 
for year, 1914, 16,800; 24 to 48 pages, 3 
columns; length of columns, 9% in.; width. 
2% in. Can not use matrices. Forms close 
1st of month. 

Advertising rates, $1 an in.; full page, 
$22.50; * page, $12, with discounts on 2, 3, 
6, 9 or 12 month contracts. 



WILLIAMSTON Population 1,042. Located 
14 miles from Lansing, on Pere Marquette 
Railroad. Coal mines and valuable clay 
deposits in vicinity. Other industries are 
flour, knitting and hardwood lumber mills 
and cement block works. 



AMERICAN ODD FELLOW Monthly 
(1st). Fraternal-I. O. O. F. Established 1889. 
H. A. Thompson, publisher. Subscription, 
$1. Claimed average circulation for year 
1914, 5,486; 64 pages, 2 columns; length of 
columns, 7*4 in.; width, 2Va in. Cannot use 
matrices. Forms close, 15th of month preced- 
ing. 

Advertising rates, 15 cts. an inch. 



NELSON CHESMAN & CO.'S RATE BOOK. 



145 



MINNESOTA 



CROOKSTON Population, 1910 census 7,- 
559; 1915 estimate, 9,000. On Great North- 
ern and Northern Pacific Railway Systems. 
In the center of the richest agricultural 
district in the Northwest, the Minnesota 
Red River Valley. The land of number one 
hard wheat, also raise very successfully, 
corn, rye, oats, barley, flax, potatoes, 
alfalfa clover and timothy. Excellent stock 
raising and dairying district. Has abund- 
ant water power, developed; other indus- 
tries include brickyard foundries ; sash and 
door, bott'ing, monument, farm imple- 
ments, cement, silo, flax, fibre and cigar fac- 
tories, flour and saw mills, tannery, cream- 
ery; brewery and pure food plant. Annual 
value of manufactured products. $4,500,- 
000.00. Bank clearings during 1914, $26,- 
000,000.00. 

TIMES Every evening except Sunday. 
Republican. Established 1891. W. E. Mc- 
Kenzie, publisher. Subscription, $3. Sworn 
average circulation for six months, prior to 
April 1915, 7,082* net paid; 8 to 12 pages, 
length of columns, 20 Vz in.; width, 2% in. 

Advertising rates, 20 cts. an inch. Posi- 
tion, 2, 5 or 10 cts. an inch additional. Com- 
position, 7 cts. an inch, additional on each 
setting. Readers or want ads, 10 cts. a count 
line first insertion; 5 cts. a line thereafter. 



DULUTH Population 78,466. On Lake Su- 
perior. 9 railroads. Immense iron deposits 
in immediate vicinity and a vast shipping 
trade in wheat, flour, lumber, hides, iron 
ore and copper. Has grain elevators with 
immense capacity; lumber mills, flour mills, 
steam forge works, cold storage plants, 
stock yards, blast furnaces and iron and 
steel manufacturing. Annual value of man- 
ufactured products, $45,000,000.00. Jobbing 
trade exceeds annually, $80,000,000.00. 
Bank clearings during 1914, $252,125,- 
864.01. 



HERALD Every evening except Sunday. 
Independent, and WEEKLY, Wednesday, mail 
order. Established 1883. The Herald Co., 
publishers. Subscription, $5. Sworn detailed 
average circulation for year, 1914, daily, 29,- 
842* net paid; Saturday, 31,314 net paid; 
weekly, circulation not given by publisher; 
16 to 36 pages, 7 columns; length of col- 
umns, 20 in.; width, 2% in. Can use matrices. 

Advertising rates, agate, 8 cts. a line; 6 
times, 7 cts.; 26 times or 1,000 lines, 6 cts.; 
52 times, or 2,000 lines, 5 cts.; 156 times or 
3,500 lines 4% cts.; 312 times or 5,000 
lines, 4 cts. a line. Preferred position, 10 or 
25% extra. Classified, lc. per word; per 
month, $1 a line. Reading notices, 25 cts. a 
line ; pure reading, city news page, 30 cts. a 
line; telegraphic readers, inside page, 75 cts. 
a line; first page, $1; (tolls extra); business 
readers, grouped, 15 cts. a line. WEEKLY, 4 
cts. a line, flat. Business Readers 15 cts. a 
line. 



NEWS-TRIBUNE Every morning includ- 
ing Sunday. Republican. Established 1870. 
Milie Bunnell, publisher. Subscription, $6. 
Sworn detailed average circulation for twelve 
months prior to April 1915, daily, 22,398* 
net paid; Sunday, 24,129* net paid; 12 to 60 
pages, 1 columns; length of columns, 20 
in.; width, 2% in. Can use matrices. 

Advertising rates, daily or Sunday, agate, 7 
cts. a line; mail order, 4 cts. a line. 

See advertisement on page 477. 



PAIVAEHTI Every evening except Mon- 
day. Finnish-Independent. Established 1900. 
Finnish Press Co., publishers. Subscription, 
$3.75. Sworn average circulation for six 
months prior to April, 1915, 7,071* net paid; 
8 to 16 pages, 7 columns; length of columns, 
20 in.; width, 2% in. Can use matrices. 

Advertising rates, 50 cts. an inch. 

See advertisement on page 446. 

POSTEN Every Friday. Swedish. Re- 
publican. Established 1886. Inter-State 
Swedish Publishing Co., publishers. Sub- 
scription, $1. Claimed circulation for year 
1914, 17,950; 12 pages, 7 columns; length 
of columns, 20 in.; width, 2% in. 

Advertising rates, 65 cts. an inch; in com- 
bination with SVENSKA AMERIKANSKA 
TRIBUNEN, Superior, Wis., $1 an inch. 



RAITTIUSLEHTI-SIIRTOLAINEN Semi- 
Weekly, Tuesday and Friday. Finish-Prohibi- 
tion-Agricultural. Established 1891. Finnish 
Press Co., publishers. Subscription, $2 ; 
claimed average circulation for year ending 
May 1915, 6,900; 8 to 12 pages, 7 columns; 
length of columns, 20 jn. ; width, 2 Vs in. Can 
use matrices. 

Advertising rates, 75 cts. an inch. 

See advertisement on page 446. 



SKANDINAV Every Friday. Norwegian- 
Danish-Independent. Established 1887. Nel- 
son & Simonson, publishers. Subscription, 
50 cts. Claimed average circulation for year 
1914, 7,250; 8 pages, 7 columns; length of 
columns, 21 in.; width, 2H in. Can use 
matrices. Office, 301-2 Christie Building. 

Advertising rates, 30 cts. an inch; 600 in. 
on yearly contract, 25 cts.; 1,000 in.. 20 
cts. an inch. Locals, 10 cts. a line. 



HIBBING Population, 1910 census, 8,832; 
1915 estimate, 16,000. On Duluth, Miss. & 
North and Great Northern Railway Systems. 
Industries confined to mining, lumbering 
and dairy farming. 



TRIBUNE Every evening except Sunday. 
Independent Republican. Established 1890. 
Subscription, $4.80. Sworn average circu- 
tion for six months prior to April, 1915, 
3,847* net paid; 4 to 10 pages, 7 columns; 
length of columns, 21% in.; width, 2% in. 
Can use matrices. 



146 



NELSON CHBSMAN & CO.'S RATE BOOK. 



MINNESOTA 



Advertising rates, 20 cts. an inch; com- 
position, 5 cts. per inch extra. Reading no- 
tices, 10 cts. a line. 



MANKATO Population 10,365. Located 86 
Miles Southwest of St. Paul on Minnesota 
River and four Railway Systems. Is the Me- 
tropolis of the Garden Spot of the West. 
Principal industries are: flour and knitting 
mills, stone quarries; foundries; road 
grader, trip hammer, broom, incubator, 
candy, tent and awning, door stop shirt 
and overall factories; cement, saw mill, tow 
mill, boiler, steam and traction engine and 
bottling works; lime kilns; cement, tile, 
culvert pipe and building block plants; pro- 
duce houses; creamery and creamery sup- 
plies. State Normal School is located here; 
also two Commercial Colleges, a Lutheran 
Ladies' Seminary and a Catholic Mothers' 
House and girls' boarding school. Annual 
value of the manufactured products, $6,- 
000,000.00. Bank clearings during 1914, 
$35,000,000.00. 

FREE PRESS Every evening except Sun- 
day. Repuhlican. Established 1887. Sub- 
scription, $4.80. Sworn average circulation 
for six months prior to April, 1915, 4,530* 
net paid; 8 pages, 7 columns; length of col- 
umns, 20 in.; width, 2% in. Can use mat- 
rices. 

Advertising rates, 12*4 cts. an inch; ad- 
joining reading matter, 15 cts.; full position, 
17 cts. an inch. Composition, 8 cts an inch 
additional. Readers, 5 cts. a line. Classified, 
1 ct. per word. 



MINNEAPOLIS Population, 1910 census, 
301,2408; 1914 estimate, 343,466. On Mis- 
sissippi River. Nine major railroads, em- 
bracing 26 lines with over 55,000 miles of 
trackage; four of these lines are trans- 
continental. Has immense water power and 
is the greatest cash wheat, flour and linseed 
oil market in the world. Lumber and ma- 
chinery manufactures are of vast import- 
ance aside from other industries, which in- 
clude the manufacture of farm implements, 
bakery products, furniture, cooperage, sash. 
doors and knit goods. Has 71 graded and 5 
high schools. The State University is also 
located here, having an enrollment of 8,000; 
the campus covering 85 acres. Is the dis- 
tributing center of the Northwest having 
1,159 jobbing houses which shipped 229,- 
000 cars of merchandise in 1914. Annual 
value of manufactured products, $217,000,- 
000.00. Bank clearings during year 1914, 
$1,347,267,910.18. 



COMMERCIAL WEST Every Saturday. 
Financial. Established 1901. Commercial 
West Co., publishers. Subscription, $.">. 
Claimed circulation for year 1913, 7,500; 52 
pages, 2 columns; length of columns, 11 V2 
in.; width, 3% in. Office, Globe Building. 

Advertising rates, $3 an inch; 4 in., $11; 
full page, $60; y 2 or % pages, pro rata. Dis 
count on 4, 13. 26, 52 or more insertions. 



MINNESOTA 



CROW BAR Monthly (15th). Black- 
smith Trade. Established 1892. Crow Bar 
Publishing Co., publishers. Subscription, 50 
cts. Detailed average circulation June 30th 
1915, 9,951*; 32 pages, 3 columns; length of 
columns, 10 in.; width, 2V 2 in. Office, 200 
North Second Street. 

Advertising rates, $4 an inch; three months, 
$8; six months, $14; one year, $24; Va page, 
$8, $18, $32 or $60; V* page, $12, $32, $60 
or $110; V 2 page, $22, $60, $110 or $200 one 
page, $40, $110, $200 or $400. 



FANCY WORK MAGAZINE Monthly 
(1st). Home and Fashions. Established 
1913. Regal Art Publishing Company, pub- 
lishers. Subscription, 25 cts. Claimed aver- 
age circulation for 1914, 252,400; 32 to 40 
pages, 4 columns; length of columns, 14 in.: 
width, 2Vs in. Can use matrices. Forms 
close 20th of preceding month. Office, 608 
First Avenue, North. 

Advertising rates, agate, $1 a line; full 
page, (784 lines), $630. Classified ("minimum 
$1), 10 cts. per word. 



FARMERS' TRIBUNE Semi-weekly edi- 
tion of Tribune, which see. 



FARM IMPLEMENTS Monthly (1st). 
Trade. Established 1887. Farm Implement 
Publishing Co., publishers. Subscription, $1. 
Claimed average circulation for year 1914, 
4,397; 60 pages, 4 columns; length of col- 
umns, 12 in.; width, 2% in. Cannot use 
matrices. Forms close 25th of preceding month. 

Advertising rates, $1.50 an inch, with dis- 
counts for time and space. 



FARM, STOCK AND HOME Semi-month- 
ly, (1st and 15th). Agricultural. Estab- 
lished 1884. Farm, Stock and Home Co., 
publishers. Subscription, 50 cts. Sworn de- 
tailed average circulation for first three 
months 117,401* net paid; 20 to 60 pages, 
4 columns; length of columns, 14 in.; width. 
2% in. Can use matrices. Forms close 5th 
and 20th of the month preceding publication. 
Office, 830 Hennepin Avenue. 

Advertising rates, agate, 50 cts. a line, flat; 
full page, $350. Reading notices, nonpareil, 
$1 a line; minion, $1.10 a line; brevier, 
$1.25 a line. Classified, 5 cts. per word. 

See advertisement on page 465. 



FOLKEBLADET Every Wednesday. Lu- 
theran-Norwegian. Established 1879. Folke- 
hladet Publishing Co.. publishers. Subscrip- 
tion, $1. Sworn detailed average circulation 
for year ending June 1915, 5,114*; 8 pages, 
6 columns length of columns, 20 in.; width, 
2Vx in. Office, 322 Cedar Avenue. 

Advertising rates, 35 cts. an inch; 4 times, 
30 cts.; 13 times. 25 cts. an inch; position. 
20% extra. Reading notices, 5 cts. a count 
line. 



FREIE PRESSE HEROLD Every Friday. 
German. Independent. Established 1869. 



NELSON CHESMAN & CO.'S RATE BOOK. 



n 



MINNESOTA 



Minneapolis Freie Presse Herold (Inc.), pub- 
lishers. Subscription, $2. Detailed average 
circulation for year 1915-16, 10,603*; 12 
pages, 7 columns; length of columns, 20 in.; 
width, 2% in. Office, 207 6th St., South. 

Advertising rates, agate, 3 cts. flat a lire 
Readers, 15 cts. a line. Classified, lc. per 
word. 

See advertisement on page 556. 



KEITH'S MAGAZINE Monthly. Build- 
ing. Established 1889. M. L. Keith, pub- 
lisher. Subscription, $2. Claimed circulation 
for year ending April, 1915, 15,000; 72 to 
100 pages, 2 columns; length of columns. 
8 in.; width, 2 % in. Forms close first of each 
month preceding publication. Office, Mc- 
Knight Bldg. 

Advertising rates (minimum space one in.), 
70 cts. a line; full page, $90; V and % pages, 
pro rata; % page, $12.50. 5% discount for 
six insertions within one year, on % page, or 
more; 10% for 12 insertions. 



KVINDENS MAGASTN Monthly (18th). 
Norwegian - Danish. Women. Established 
1905. Subscription, 75 cts. Claimed average 
circulation for six months ending April 1915, 
14,500; 32 to 40 pages. 4 columns; length 
of columns, 12% in.: width, 2% in. Forms 
close 20th preceding month. Office, 416 
Eighth St. 

Advertising rates, agate, 9 cts. a line; 
special position, 11 cts. a line. In combina- 
tion with UNGDOM MENS VEN (Semi- 
monthly), one insertion, $1.68 an inch; full 
month on both, $2.50 an inch. Reading no- 
tices, $1.75 an inch. 



MINNESOTA 



JOURNAL Everv evening except Sunday, 
and SUNDAY MORNING. Independent Re- 
publican. Established 1878. Journal Print- 
ing Co., proprietors. Subscription, daily and 
Sunday. $6. Sworn average circulation for 
six months prior to April. 1915, daily, 95 42 s ** 
net paid; Sunday, 91,896* net paid; 16 to 36 
pages; Sunday, 72 to 112 pages, 7 columns; 
length of columns, 21 in.; width. 2% in. Can 
use matrices. Office, 47-49 Fourth Street South. 

Advertising rates, daily or Sunday, 14 cts. 
a line; on yearly contract. 6 times 13 cts.; 13 
times, 12 cts.: 26 times. 11 % cts.; 52 times 
11 cts.; 104 times, 10% cts.; 156 times, 10 
cts.; 312 times, 9% cts. a line; 1000 lines, 
12% cts.; 2000 lines, 12 cts.: 3000 lines 
11% cts.; 5000 lines, 11 cts.; 7000'lines, 10% 
cts.; 10,000 lines, 10 cts.; 70.000 lines, 9% 
cts.; 140,000 lines, 9H cts. a line. Preferred 
position, 20, 33% or 100% extra. Special rate 
of 11 cts. a line each insertion for schools, 
colleges, resorts, hotels, books and periodicals. 
Double column advertisements must be at 
least 14 lines deep; triple column, 42 lines; 
4 columns, 56 lines deep. Pure reading no- 
tices (run of news matter), 60 and 75 cts. 
per agate line, with discount for space. Classi- 
fied, 12 cts. a line. 



LABOR REVIEW Every Friday. Labor. 
Established 1907. Thomas J. Hamlin, pub- 
lisher. Subscription, 50 cts. Claimed aver- 
age circulation for year 1914, 6,200; 4 pages. 
7 columns; length of columns, 21% in.; width. 
2% in. Office, 67 South Fourth Street. 

Advertising rates, 50 cts. an inch. 



LUTHERANEREN Every Wednesday. 
Norwegian. Lutheran. Established 1895. 
Aueshurg Publishing House, publishers. Sub- 
scription, $1.25. Sworn average circulation 
for year ending April 1915, 17,172* net; 32 
pages, 3 columns; length of columns, 10 in.; 
width, 2% in. Office, 425-429 South 4th 
Street. 

Advertising rates, agate, 7 cts. a line; read- 
ing notices, 20 cts. a line. 



MASONIC OBSERVER Every Saturday. 
Masonic. Established 1899. C. D. Sprague, 
publisher. Subscription, $1. Claimed average 
circulation for year 1914, 5,000; 8 pages, 4 
columns; length of columns, 15 in.; width, 
2H in. Office, Masonic Temple. 

Advertising rates, $1.50 an inch; with a 
discount of 25% on three months contract. 
Preferred position, 15% extra. Reading no- 
tices, 20 cts. a line. 



NEWS Every evening except Sunday. In- 
dependent. Established 1903. Daily News 
Co., publishers. Subscription, $3. Sworn 
, detailed average circulation for six months 
ending July, 1915, 67,941* net paid; 10 to 
24 pages, 8 columns ; length of columns, 20 
in. ; width, 2 % in. Can use matrices. 

Advertising rates, agate, 8 cts. a line; posi- 
tion. 9 cts. a line flat. Reading notices, 50 
cts. a count line. Business locals, 30 cts. a 
count line; classified, lc. per word; by the 
month, $1.25 a line. 



NORDISKA HEM Monthly. Swedish. 
Literary. Established 1907. Northern Home 
Publishing Co., publishers. Subscription, 50 
cts. Claimed minimum circulation for 1914, 
8,200; 32 pages, 2 columns: length of col- 
umns, 9 in. ; width, 3 in. Office, 305 Fifth 
St., South 

Advertising rates, nonpareil, 9 cts. a line; 
$1 an inch. Position, 10% extra. Reading 
notices 20 cts. a line. Discount on 6 and 12 
months. 



NORTHWEST FARMSTEAD Northwest- 
ern edition of the Orange Judd Farm Week- 
lies. Every Saturday. Agricultural. Estab- 
lished 1911. Orange Judd Co., publishers. 
Subscription, $1. Sworn detailed average cir- 
culation for year 1914, 105,088* net paid; 24 
to 32 pages, 4 columns ; length of columns, 
13 11/14 in.; width, 2% in. Forms close 
Monday of preceding, week. Can use matrices. 
Office, Oneida Building. 

Advertising rates, agate, 45 cts. flat a 

line; preferred position, 15 and 25% extra. 

Reading notices, 90 cts. a line. Classified, 5 

| cts. per word. For combination rate with 



10 



148 



NELSON CHESMAN & CO.'S RATE BOOK. 



MINNESOTA 



American Agriculturist, New York; Orange 
.Tudd Farmer, Chicago; Southern Farming, 
Atlanta. Ga. : and New England Homestead, 
Springfield, Mass.; also for National Farm 
Power combination, see N. Y. City Ameri- 
can Agriculturist. 



SKANDINAVISKA GOOD TEMPLAREN 
Monthly (1st). Scandinavian. Fraternal. 
Established 1900. A. M. Wold, editor and 
publisher. Subscription, 40 cts. Claimed aver- 
age circulation for year 1914, 12,500; 8 pages, 
4 columns; length of columns, 20 in.; width, 
2% in. Cannot use matrices. Office, 2417 14th 
Avenue, South. Forms close 5th. 

Advertising rates, $1 an inch, with dis- 
count of 10 or 25% on 6 or 12 insertions. 
Special position, 10% extra. Reading no- 
tices, 20 cts. per line. 



SVENSKA FOLKETS TIDNING Every 
Wednesday. Swedish. Independent. Estab- 
lished 1881. Andrew G. Johnson, publisher. 
Subscription, $1. Detailed average circula- 
tion for year 1914, 43,659*"; 12 to 20 pages, 8 
columns; length of columns, 20 in.; width, 
2y in. Can use matrices. Office, Daily News 
Building. 

Advertising rates, agate, 15 cts. a line; 
three months, 12 cts.; six months, 10 cts; one 
year, 9 cts a line. Preferred position, 25% 
extra. Reading notices, 40 cts. a line. 



SCHOOL EDUCATION Monthly, except 
July and August. Established 1882. School 
Education Co., publishers. Subscription, 
$1.25. Claimed average circulation for 1914, 
8,400; 52 to 68 pages, 3 columns; length 
of columns, 10 in.; width, 2% in. Forms 
close 26th preceding month. Office, 331 14th 
Avenue, S. E. 

Advertising rates, $2 an inch; full page, 
$45. Discounts of 10, 15 or 20% on 3, 5 or 
10 months' contracts. Readers, 20 cts. a line. 



SKORDEMANNEN Semi-monthly. Swed- 
ish. Agricultural. Established 1888. Skor- 
demannen Publishing Co., publishers. Sub- 
scription, 75 cts.; circulation not given by 
publisher; 20 pages, 4 columns; length of 
columns, 13 in.: width. 2*4 in. Can use mat- 
rices. Forms close 10th and 25th of the 
month. Office, 2625 Chicago Avenue. 

Advertising rates, agate, 13 cts. a line. 
Discounts, 6 times, 5%; 12 times, 15%; 24 
times, 25%. 

SVENSKA AMERIKANSKA POSTEN 
Every Wednesday. Swedish. Independent. 
Established 1883. Swan J. Turnblad, pub- 
lisher. Subscription, $1. Claimed average 
circulation for year 1914, 56,551; 16 to 24 
pages, 7 columns; length of columns, 21 in.; 
width, 2Vs in. Office, 500 South 7th Street. 

Advertising rates, agate, 15 cts. a line, 
flat. Special position, 10% extra. Classified 
(nonpareil), 2 cts. per word. 

Sic advertisement on page 558. 



MINNESOTA 



TIDENDE Every evening except Satur- 
day and Sunday, SUNDAY MORNING, and 
WEEKLY, Thursdays. Norwegian-Danish. 
Established 1851. T. Guldbrandsen Publish- 
ing Co., publishers. Subscription, daily and 
Sunday, $3. Sworn detailed average circula- 
tion for six months ending March, 1915, 
daily and Sunday, 9,412*; weekly, 34,322*; 
daily, 4 to 10 pages; Sunday and weekly. 10 
and 16 pages, 7 columns; length of columns, 
21 in.; width, 2% in. Can use matrices. 
Office, 307-9 Sixth Street S. 

Advertising rates, daily or Sunday, 50 cts. 
an inch; 500 in. within one year, 45 cts. 
1,000 in., 40 cts.; 2,500 in. or more, 35 cts. 
an inch. Preferred position, 25% extra. Read- 
ing notices, 15 cts. a line, with discount on 
500 lines and over. Classified, 5 cts. a line. 
WEEKLY, display, 10 cts.; 14 times, 9V 2 
cts.; 27 or more times, 9 cts. Preferred posi- 
tion, 25% extra. Reading notices, 40 cts. a 
line, with discount on 250 lines and over. 



TRIBUNE Everv morning and every even- 
ing except Sundav. "SUNDAY TRIBUNE, and 
FARMERS' TRIBUNE, twice a week, Tues 
days and Fridays. Republican. W. J. Mur 
phy, editor and publisher. Subscription 
morning or evening, $4; Sunday, $2; Farm 
ers' Tribune, $1. Sworn detailed average cir 
culation for six months prior to April 1915 
daily morning and evening, 114,008* net paid 
Sunday, 161,154* net paid; Farmers' Tribune 
claimed for year 1914, 16.227* net paid 
Farmers' Tribune, 8 to 20 pages; daily, 12 to 
32 pages; Sunday, 60 to 70 pages, 7 columns 
length of columns, 22 in.; width, 2% in. Can 
use matrices. 

Advertising rates, agate, daily (morning 
and evening combined) or Sunday, 14 cts. 
a line; 13 times or 1,000 lines, within one 
year, 13 cts.; 26 times, or 2,000 lines, 12 V 2 
cts.; 52 times, or 3,000 lines, 12 cts.; 78 
times, or 5,000 lines, 11% cts.; 104 times, 
or 7,000 lines, 11 cts.; 156 times, or 10,000 
lines, 10% cts.; 312 times, or 15,000 lines, 
10 cts. a line. Position, next to reading 3 
cts. ; or full position, 5 cts. a line extra. 
Publishers, resorts, hotels and schools, 12 
cts. a line. Classified, 12 cts. a line. Pure 
readers, other than first, second, editorial or 
city pages, 50 cts. a line; special pages, 75 
cts. a line; 250 lines, on yearly contract, 45 
or 70 cts.; 500 lines, 40 or 65 cts.; 1,000 
lines, 35 or 60 cts. a line. FARMERS' 
TRIBUNE, displayed, covering one week (two 
insertions) 20 cts. a line. Preferred position, 
next to reading, 3 cts. ; or full position, 5 cts. 
a line extra. 



SVENSKA ROMAN BLADET See Red 
Wing, Minn. 



TWIN CITY COMMERCIAL BULLETIN 
Every Saturday. General Merchandise. 
Established 1882. Commercial Bulletin Co., 
publishers. Subscription, $2. Claimed cir- 
culation for year 1914, 5,000; 40 to 84 pages, 
3 columns; length of columns, 11 in.; width, 
2% in. Office, Boston Block. 

Advertising rates, -^ page, one time, $4.12; 
Vx page, $7.75; % page, $14.50; % page, 
$27; one page, $50. Further rates on applica- 
tion. 



NELSON CHESMAN & CO.'S RATE BOOK. 



149 



MINNESOTA 



MINNESOTA 



TJGEBLADET Every Thursday. Norwe- 
gian-Danish. Republican. Established 1881. 
C. Rasmussen Publishing Co., publishers. 
Subscription, $1. Claimed average circulation 
for year 1914, 8,500; 8 pages, 7 columns; 
length of columns, 20% in.; width, 2% in. 
Office, 720-724 South Fourth Street. 

Advertising rates, 40 cts. an inch. 



VECKOBLADET Every Tuesday. Swed- 
ish General News. Established 1884. Minne- 
apolis Veckoblad Publishing Co. (Tnc). pub- 
lishers. Subscription, $1.50. Claimed circula- 
tion for year 1914, 18,789* net paid; 8 to 12 
pages, 7 columns; length of columns, 21 in.; 
width, 2% in. Can use matrices. Office, 
Daily News Building. 

Advertising rates, agate, 8 cts. a line. 
Reading notices, 20 cts. a line. 



WESTERN-AMERICAN Every Saturday. 
Swedish American (in English). Independ- 
ent. Established 1904. The Western American 
Publishing Co., publishers. Subscription, $1. 
Claimed average circulation for 1914, 9,916; 
8 pages, 6 columns; length of columns, 19% 
in.; width, 2% in. Office, 416 Phoenix Bldg., 
So. Sixth Street. 

Advertising rates, 70 cts. an inch. 



UNGDOMMENS VEN Semi-Monthly (1st 
and 15th). Norwegian. American Family. 
Established 1890. K. C. Holter Publishing 
Co., publishers. Subscription, $1. Claimed 
average circulation for nine months ending 
July, 1915, 15,000; 32 pages, 3 columns; 
length of columns, 10 in.; width. 2% in. 
Forms close 10 days in advance. Office, 416 
8th Avenue, South. 

Advertising rates, aerate, 6 cts. a, line; 4th 
page cover, 7 cts. a line. Combination rate 
with KVINDENS MAGASIN, which see. 



WESTERN ARCHITECT Monthly (1st). 
Architectural. Established 1901. Western 
Architect (Inc.), publisher. Subscription, 
$5. Claimed average circulation for year 
1914, 5,044; 64 pages, 2 columns; length of 
columns, 10 in.; width, 3% in. Cannot use 
matrices. Forms close 15th of month pre- 
ceding. Office, 735 Palace Building. 

Advertising rates, full page, $75; V2 page, 
$45; Vi page, $25; % page. $15, with dis- 
counts on six or twelve months' contract. 



WOMAN'S HOME WEEKLY Every Sat- 
uhday. Woman's Interests Mail order. Es- 
tablished 1911. Woman's Home Weekly Co., 
publishers. Subscription, 25 cts. Sworn aver- 
age circulation for six months ending July, 
1915, 156,992* net paid; 6 to 8 pages, 7 col- 
umns; length of columns, 20 in.; width, 2% 
in. Can use matrices. Forms close Wednes- 
day. Office, 601-605 Second Avenue, South. 



Advertising rates, agate, 40_ cts. a line; 
preferred position, 45 cts. a line. Reading 
notices, 50 cts. a count line. Classified (6 
words), 20 cts. a line. "Clover Leaf Combina- 
tion," comprising Minneapolis "Woman's 
Home Weeklv" ; St. Paul, "American Home 
Weekly"; "Rural Weekly" and Omaha, 
"Rural Weekly" with a combined average cir 
dilation exceeding 700,000, display, $1.25 a 
line flat. Readers, $2.10 a line flat. 



NEW YORK MILLS Population 474. _ On 
Northern Pacific Ry. Farming section; 
shipping of wool, wood and farm products 
generally. 

UUSI KOTIMAA Every Thursday. Fin- 
nish. Republican. Established 1881. Ny- 
lund Brothers, publishers. Subscription, 
$1.50; circulation not given by publisher; 
8 pages, 7 columns; length of columns, 21 
in.; width, 2% in. 

Advertising rates on application. 



NORTHFIELD Population 3,265. On Chic, 
Milw. & St. P.; Chic, Gt. Western and 
Chic. R. I. & Pac. railroads and electric 
suburban line. In center of excellent agri- 
cultural sections, also Holstine Community 
center. Has flour mill, elevators, foundry 
and machine shop, knitting and furnace 
factories. 



NORTHWEST DAIRYMAN Monthly 
(5th). Dairy-Agricultural. Established 1906. 
Dairyman Publishing Co., publishers. Sub- 
scriptions, 50 cts. Sworn average circulation 
for year ending May, 1915, 12,000* net paid; 
16 pages, 4 columns; length of columns, 13 
in.; width, 2% in. Forms close 25th month 
preceding. 

Advertising rates, agate, IV2 cts., a line; 
full page, $54.60; V2 or y page, pro rata. 
Classified, lc. per word. 



RED WING Population 9,048. Located 41 
miles from St. Paul, on Mississippi River 
and the Chicago, Milwaukee & St. Paul and 
Chicago & Great Western Railway Systems. 
Wheat grown extensively throughout the 
surrounding territory, this being an import- 
ant shiping point for same and other farm 
products as well. Other industries are 
stone ware, sewer pipe, brick, leather, 
marine engine engine and launch works; 
shoe and furniture factories; flour, sash 
and blind mills. 



SVENSKA ROMAN BLADET Every Sat- 
urday. Swedish. Family. Established 1888. 
C. E. Peterson, publisher. Subscription, 
$1.50. Claimed average circulation for vear 
1914, 22,000; 16 pages, 5 columns; length of 
columns, 14 in.; width, 2% in. Office, 404 
8th Ave. South. 



fid EY say Shakespeare never repeals. He is the greatest repealer ever, he is the only 
* writer who ever repeated the first personal pronoun four times in succession without 
loss of effect: "I, I, I, myself, sometimes, hiding mine honor in my necessity, am prone to 
shuffle, to hedge and to lurch. " Also, "tomorrow and tomorrow and tomorrow. " 



150 



NELSON CHESMAN & CO.'S RATE BOOK. 



MINNESOTA 



Advertising rates, 7 ets. a line; 2,000 lines, 
6 cts.; 5,000 lines or more, 5 cts. a line. 
Heading notices, brevier, 15 cts. a line. Clas- 
sified, 7 cts. a line, flat. 



ST. CLOUD Population 10.600. On Missis 
sippi River and 2 railroads. Has excellent 
water power and extensive granite quar- 
ries. Center of live stock, farm and lum- 
ber district; manufactures include wagons, 
lumber and flour; also has railroad shops. 
State Normal School, State Reformatory 
located here. Annual value of manufactured 
products, $2,000,000.00. 



NORDSTERN Every Thursday. German. 
Democratic. Established 1874. Nordstern 
Publishing Co., publishers. Subscription, $2. 
Claimed circulation for year ending June. 
1915, 8,600; 16 to 24 pages, 7 columns: 
length of columns, 20 in.; width, 2V% in. 

Advertising rates, 25 cts. an inch; 100 
in. or more, within one year, 20 cts. an inch. 



ST. PAUL Population, 1910 census, 214,- 
744: 1915 estimate. 236,766 (including 
So. St. Paul, West St. Paul, etc., 275,000). 
Head of Mississippi River. Gateway of 
Northwest. 10 railroads; general offices of 
three. Handles live stock most extensively; 
quarries of limestone in near vicinity. A 
most important distributing center. Indus- 
tries include the manufacture of fur goods, 
shoes, drug preparations, printing, machin- 
ery gasoline engines, furniture and refrig- 
erators; also has a number of railroad shops. 
Seat of Hamline University, Macalester 
College, State Agricultural College. Annual 
State Fair, etc. Annual value of manufac- 
tured products, estimated $110,000,000.00. 
Bank clearings during the vear 1914, $585,- 
307,614.35. 



AMERICAN HOME WEEKLY Every Sat- 
urday. Literary and Family. Established 
1912. L. V. Ashbaugh, publisher. Subscrip- 
tion, 35 cts. Sworn detailed average circula- 
tion for first six months ending July, 1915. 
172,036* net paid; 8 to 20 pages, 7 columns; 
length of columns, 21 K in.; width, 2 1/ s in 
Can use matrices. Office, 92-94-96 E. 4th 
St. 

Advertising rates, 35 cts. a line; in posi- 
tion. 40 cts. a line fl;it. Reading notices, 50 
cts. a count line. Classified, 20 cts. a line. For 
"Clover Leaf Combination" see "Woman's 
Home Weekly." 



A. O. U. W. GUIDE Every Thursday. 
Fraternal. Established 1882. J. H. Rama- 
ley, publisher. Subscription, 50 cts. Claimed 
average circulation for year 1914, 11,650; 
4 pages. 6 columns; length of columns, 19% 
in.; width, 2% in. Office, 141 East Fifth 
Street. 

Advertising rates, 35 cts. an inch. 



CATHOLIC BULLETIN Every Saturday. 
Catholic. Established 1911. Catholic Bulle- 



MINNESOTA 



tin Publishing Co., publishers. Subscription, 
$1.50. Claimed average circulation for year 
1914, 13,126; 8 pages, 7 columns; length of 
columns, 21% in.; width, 2% in. Cannot use 
matrices. Office, Fifth and Minnesota Streets. 
Advertising rates, 50 cts. an inch. 



CRESCENT Monthly (1st). Fraternal- 
Mystic Shrine. Established 1910. J. Harry 
Lewis, publisher. Subscription, $1.50. 

Claimed average circulation for year ending 
June. 1915, 12,000; 100 pages, 2 columns: 
length of columns, 7% in.; width, 2% in. 
Can use matrices. Forms close 25th of month 
preceding. Office, Scandinavian-American 

Bank Bldg. 

Advertising rates, $2.80 an inch; full page, 
$30. 



CUPID'S COLUMNS Bi-monthly (1st 
Feb., Apr., June, Aug., Oct. and Dec.) Mat- 
rimonial. Established 1892. Henry Jahn, 
publisher. Subscription, 50 cts. Claimed 
average circulation for year 1914, 50,000; 
16 pages, 4 columns; length of columns, 13 *4 
in.; width, 2 Vs in. Forms close 25th second 
preceding month. Office, 946 East 4th Street. 

Advertising rates, 20 cts. a line. 



DEUTSCHE FARMER (Der) Semi- 
monthly (1st and 15th). German. Agri- 
cultural. Established 1910. Volkzeitung 
Printing and Publishing Co., publishers. Sub- 
scription, $1. Sworn average circulation for 
six months ending April, 1915, 42,890* net 
paid; 16 to 20 pages, 4 columns; length of 
columns, 14 in.; width, 2% in. Forms close 
10th and 25th preceding month. Office, 158- 
160 Third Street. 

Advertising rates, agate, 15 cts. a line ; 
full page, $117.60. 



DISPATCH Everv evening except Sun 
dav, PIONEER PRESS, every morning includ- 
ing SUNDAY, and FARMERS" DISPATCH, 
Tuesdav and Fridav. Independent. Estab 
lished Dispatch, 1868. Pioneer Press, 1849. 
George Thompson, publisher. Subscription, 
dailv, Pioneer or Dispatch, $3; either daily 
with Sunday, $4.80; Sunday Pioneer Press, 
$2; Farmers' Dispatch, 50 cts. Sworn detailed 
average circulation, for six months prior to 
April, 1915, Dispatch, .74.362* net paid: 
Pioneer Press, 54,805* Viet paid; Sunday, 
68.593* net paid: Farmers' Dispatch, each 
issue, 102,044* net paid; Dispatch, 12 to 36; 
Pioneer Press, 8 to 16 and Farmers' Dispatch. 
8 pages, all editions, 7 columns; length of 
columns, 21 1 i in.; width, 2 l s in. Can use 
matrices. 

Advertising rates, agate, morning and even 
ing combined, 17 cts. a line; 500 lines with- 
in one vear, 16% cts.: 1,000 lines, 16 cts.: 
3,000 lines, 15 V 2 cts.; 5.000 lines 15 cts.: 
7,500 lines, 14% cts.; 10,000 lines, or more, 
14 cts. a line. Sunday. 12 its a line, flat. Pre- 
ferred position, 20 and 33%9$ extra. Business 
reading notices, daily (both editions), or Sun- 
day, 50 cts. a line: pure readers, $1 a line. 
Classified, both editions, except Saturday 
evening and Sunday morning, 12 cts. a line 



NELSON CHESMAN & CO.'S RATE BOOK. 



151 



MINNESOTA 



(minimum spaee, 3 lines). Sunday, Classified, 
12 cts. a line. FARMERS' DISPATCH, dis- 
play, 40 cts. a line. Classified rates on appli- 
cation. Business reading notices, $1 a line. 



PARMER Every Saturday. Agricultural. 
Established 1882. Webb Publishing Co., pub- 
lishers. Subscription, $1. Sworn average 
circulation for year ending March, 1915, 141,- 
370*; 24 to 64 pages, -4 columns; length of 
columns, 14 in.; width, 2 1 , / i in. Forms close 
one week in advance. Office, 10th Street, 
between Cedar and Minnesota Streets. 

Advertising rates, 60 cts. a line; 1,000 
lines, 55 cts.; 2,000 lines or more, 50 cts. a 
line. Special position, 20% extra. Reading 
notices, 85 cts. a line nonpareil; $1.10 a line 
brevier. (Minimum, 3 lines). Classified, 9 
cts. a word. 



FARMER IM WESTEN See Wanderer. 



FARMERS' DISPATCH Semi-weekly edi- 
tion of Dispatch, which see. 



FARMER'S WIFE Monthly. Agricultural. 
Established 1897. Webb Publishing Co., pub- 
lishers. Subscription, 25 cts. Sworn average 
circulation for year ending March, 1915, 
758,805*; 24 to 40 pages, 4 columns; length 
of columns, 14 in.; width, 2% in. Forms close 
18th preceding month. Office, 10th Street be- 
tween Cedar and Minnesota Streets. 

Advertising rates, agate, $3 a line; one 
page (784 lines), $2,000. Reading notices, 
$4.50 a line. 



.TOLLY ELK Monthly (1st). Established 
1900. Fraternal-Elks. R. F. Eldridge, pub 
lisher. Subscription, $1. Sw r orn average cir- 
culation for year ending, May 1915, 4,300*: 
20 pages, 2 columns; length of columns, 7 
in., width, 2% in. Cannot use matrices. Office. 
141 East Fifth Street. 

Advertising rates, $2, an inch. 



MINNESOTA STATS TIDNING E very 
Wednesday. Swedish. Republican. Established 
1877. Minnesota Stats Tidning (Inc.), pub- 
lishers. Subscription, $1. Claimed average 
circulation for T914, 12.150; 10 to 16 pages, 
7 columns, length of columns, 21 in.; width, 
2% in. Can use matrices. Office, Cor. Third 
and Jackson Streets. 

Advertising rates, one time, 90 cts. an 
inch; four times. 85 cts.; 8 times, 80 cts.; LI 
times, 75 cts.; 26 times, 70 cts.; 39 times. 
65 cts.; 52 times, 60 cts. an inch, per time 
Preferred position, 25% extra. Reading no- 
tices, 20 cts. a line 150 lines, 18 cts.; 2.">n 
lines, 15 cts.; 500 lines, 12 cts.; 1,000 lines. 
10 cts., 2,000 or more lines, 9 cts. a line. 



MINNESOTA UNION ADVOCATE Everv 
Friday. Labor. Established 1897. Cornelius 
Guiney, publisher. Subscription, $1. Claimed 
circulation for year 1914, 8,864; 8 pages, 6 
columns; length of columns, 19% in.; width. 
2V a in. Can use matrices. Office, 141 East 
Fifth Street. 



MINNESOTA 



Advertising rates, 50 cts. an inch; 3 or 
mora insertions, 40 cts. an inch. Reading 
notices, 10 cts. a line. 



NATIONAL REPORTER SYSTEM Week- 
ly. Legal. Is issued for various sections of 
the country, as follows: Atlantic Reporter, 
Federal Reporter, New York Supplement, 
Northeastern Reporter, Northwestern Reporter, 
Pacific Reporter, Southeastern Reporter, 
Southern Reporter and Southwestern Re- 
porter; also Supreme Court Reporter, pub- 
lished semi-monthly for nine months in the 
year. 24 to 300 pages, 2 columns; length of 
columns, 8 in.; width. 2% in- Subscription, 
$45; (single sections, $2, $5 and $10). Es- 
tablished 1879. West Publishing Co., pub- 
lishers. Combined claimed average circula- 
tion for year 1914, 38,235 copies each week. 
Type page, 5x8 in. Can use matrices. Office, 50 
West Third Street. 

Advertising rates for the ten publications, 
1 inch, one week, $3; four weeks, $12; three 
months, $35; six months, $60; one year, 
$100. Individual rates on application. 



NEWS Every evening except Sundav; 
SUNDAY MORNING. Independent. Estab- 
lished 1900. The Daily News Publishing Co., 
publishers. Subscription, $3.50. Sworn de- 
tailed average circulation for first six months 
ending July, 1915, 74,438*; 10 to 32 pages. 
7 columns; length of columns, 21% in.; 
width, 2%_in. Can use matrices. 

Advertising rates, daily or Sunday, agate, 
9 cts. a line, flat; preferred position, 10 cts. 
a line. Business locals, 50 cts. a count line. 
Classified, lc. per word; $1.50 a line per 
month. 



NORTHWESTERN CHRONICLE Every 
Friday. Roman Catholic. Established 1866. 
Northwestern Chronicle Publishing Co., pub- 
lishers. Subscription, $2. Claimed average 
circulation for 1914, 10,164; 8 pages, 7 col- 
umns; length of columns, 21% in.; width. 
2% in. Can use matrices. Forms close 
Tuesdays preceding. 

Advertising rates, agate, one inch, one time. 
$1; one month, $3.25; three months, $8.50; 
six months, $14.40; one year, $20.40. Posi- 
tion, % extra. Open space within one year, 
1C0 in., 37% cts. an inch; 250 in., 35 cts.; 
500 in., 30 cts. an inch. Reading notices, 25 
cts. a line. 



ODD FELLOWS' REVIEW Monthly. Odd 
Fellowship. Established 1885. Winn Powers, 
publisher. Subscription, $1. Claimed circula- 
tion for year 1914, 23,500; 20 pages, 4 col- 
umns; length of columns, 12 in.; width, 2% 
in. Forms close 20th of preceding month. 
Office, Pittsburg Building. 

Advertising rates, $2 per inch per month. 



PIONEER PRESS Morning edition of 
Dispatch, which see. 



POULTRY HERALD Monthly. Poultry. 
Established 1888. Harold A. Nourse pub- 



152 



NELSON CHESMAN & CO.'S RATE BOOK. 



MINNESOTA 



lisher. Subscription, 50 cts. Claimed aver- 
age circulation for year ending April, 1915, 
25,000; 32 to 60 pages, 3 columns; length of 
columns, 10 in.; width, 2% in. Forms close 
18th preceding month. Office, Pittsburg Bldg. 

Advertising rates, agate, 25 cts. a line; 12 
consecutive insertions, 14 lines or more, 20 
cts. a line; 1680 lines, or more, in 12 conse- 
cutive insertions (minimum, 14 lines), 15 
cts. a line; 2,520 or more lines, 12 cts. a line; 
5,040 or more lines, 10 cts. a line. 



RURAL WEEKLY Every Wednesday. 
Agricultural. Mail order. Established 1904. 
Subscription, 25 cts. Sworn average circula- 
tion for six months ending July, 1915, 307,- 
071*; 8 to 20 pages, 7 columns; length of 
columns, 21 V* in.; width, 2% in. Office, 
92-94-96 East Fourth Street. 

Advertising rates, agate, 50 cts. a line; in 
position. 55 cts. a line, flat. Reading notices, 
$1 a count line. Classified, 40 cts. a line. For 
"Clover Leaf Combination," see "Woman's 
Home Weekly" Minneapolis. 



TIDENDE Every Friday. Norwegian-Dan- 
ish. Independent. Established 1889. C. Ras- 
mussen Publishing Co., publishers. Subscrip- 
tion, $1. Claimed average circulation for 
year 1914, 5,000; 8 pages, 7 columns; length 
of columns, 20% in.; width, 2% in. Office, 
Court Block. 

Advertising rates, 30 cts. an inch. 



VOLKSZEITUNG Everv evening except 
Sunday. WEEKLY VOLKSZEITUNG, Thurs- 
days. German. Established 1855. Volkszei- 
tung Printing and Publishing Co., publishers. 
Subscription, daily, $5 ; weekly, $2. Sworn 
average circulation, for six months prior to 
April 1915, daily, 21,162* net paid; weekly, 
15,404* net paid; 8 to 16 pages, 7 columns; 
length of columns, 2H4 in.; width, 2% in. 
Can use matrices. Office, Third and Jackson 
Street. 

Advertising rates, agate, daily or weekly, 4 
cts. a line, flat. Reading notices, 15 cts. a 
count line. Classified, lc. per word. 



WANDERER Agricultural Supplement. 
DER FARMER IM WESTEN. Every Thurs- 
day. German. Roman Catholic. Established 
1867. _ Wanderer Printing Co., publishers. 
Subscription, $2. Sworn average circulation 
for year 1914, 10,988* net; 12 pages, 7 col- 
umns; length of columns, 21% in. (agricul- 
tural supplement, 8 pages, 4 columns; length 
of columns, 13% in); width, 2% in. Office, 
321-3 Minnesota Street. 

Advertising rates, $1 an inch; 10 in., 90 
cts.; 50 in., 80 cts.; 100 in., 70 cts.; 500 in., 
60 cts. an inch. Reading notices, 25 cts. a 
line, with discount on 100 lines and over. 
Classified, 2 cts. a word; 1% cts. a word on 
4 or more insertions. 



MINNESOTA 



SOUTH ST. PAUIi^Population, 1910 census, 
4,510; 1915 estimate ( 7,000. Located 3 
miles from St. Paul, on Mississippi River 
and Chicago & Great Western; Chicago, 
Rock Island & Pacific Railroads. Lead- 
ing industries are stockyards, packing 
houses, tanneries and manufacturing foun- 
dry. Bank clearings during 1914, $83,000,- 
000.00. 



REPORTER Every evening except Sun- 
day. Farm, Markets and Live Stock. Es- 
tablished 1890. Edward L. Ogillvie, pub- 
lisher. Subscription, $3. Sworn detailed 
average circulation for six months ending 
March, 1915, 4,476* net paid; 4 pages, 7 
columns, 20^ in.; width, 2% in- Can use 
matrices. Office, Union Stock Yards. 

Advertising rates, 35 cts. an inch; 100 in., 
ou yearly contract, 32% cts.; 100 to 200 
In . or 6 to 25 times, 30 cts. 200 to 500 in.. 
27%.; more than 500 in or 26 times or more, 
25 cts. an in. Reading notices, 15 cts., a 
line; 50 lines or more,' 10 cts., a line. Busi- 
ness readers, 10 cts., flat, a line. Classified, 
lc. per word. 



STILLWATER Population 10,198. On St. 
Croix River. 3 railroads. Center of fine 
farming community, with large shipping 
trade in Pine Lumber. Manufactures in- 
clude lumber mills, shoe, clothing and box 
factories and boat works. Minn. State 
Prison located here. 



HERMANN'S SOHN Semi-monthly. 1st 
and 3rd Monday. German. Sons of Herm. Es- 
tablished 1891. F. C. Neumeier, editor and 
publisher. Subscription, 50 cts. Claimed aver- 
age circulation for year 1914, 5,800; 8 pages, 
7 columns; length of columns, 20 in.; width, 
2Ye in. 

Advertising rates, 50 cts. an inch. 



WINONA Population, 1910 census, 18,582; 
1915 estimate, 22,670. Fourth largest 
city in Minnesota. On the west bank 
of Mississippi River and 5 distinct trunk 
lines of railroads. The surrounding coun- 
try is very fertile. Extensive industry, in- 
cluding, sash and door, barrel, boot and 
shoe, flax fibre, malt, shirt, glove, stock 
food, soap, patent medicines, sleigh, wagon 
harness, tractor, carriage factories, flour 
mills, breweries and machine shops, and 
foundries. State Normal school and Catho- 
lic Seminary for girls, and Catholic Col- 
lege for boys, are located here. Annual 
value of manufactured products, $17,000,- 
000.00. Bank deposits during 1914 ap- 
proximately, $8,900,000.00. 



WESTERN AMERICAN See Minneapolis. 



INDEPENDENT Every morning except 
Monday. Democratic. Established 1898. In- 
dependent Publishing Co. (Inc.), publishers. 
Subscription, $5.20. Sworn average circula- 
tion for twelve months, prior to April 1915, 
4,259* net paid; 8 pages, 7 columns, length of 
columns, 21% in.; width, 2% in. Can use 
matrices. 



NELSON CHESMAN & CO.'S RATE BOOK. 



153 



MINNESOTA 



MINNESOTA 



Advertising rates, 12 cts. an inch. Com- 
position, 5 cts. an inch additional. Preferred 
position, 10 or 20% extra. Locals, 10 cts. 
a line. Classified, lc. per word. 



NATIONAL FARMER Fortnightly, Tues- 
days. German-Agricultural. Established 1902. 
National Farmer Publishing Co., publishers. 
Subscription, 50 cts. Detailed average circu- 
lation for year ending June, 1915, 46,704* 
net; 16 pages, 4 columns; length of columns, 
14 in.; width, 2% in. Can use matrices. 
Forms close Friday preceding. 

Advertising rates, agate, 15 cts. a line; full 
page (784 lines), $117.60; % or ^ page, 
pro rata. Position, 25% extra. Classified, 
4 cts. a word; pure reading, 30 cts. a line. 

See advertisement on page 530 



REPUBLICAN-HERALD Every evening 
except Sunday. Independent Republican. Es- 
tablished 1855. The Republican and Herald 
Publishing Co., publishers. Subscription, $5. 



Sworn detailed average circulation for year 
1914, 4,244*; 8 to 16 pages, 7 columns; 
length of columns, 20% in.; width, 2% 
in. Can use matrices. 

Advertising rates, 21 cts. an inch; on year- 
ly contracts, 50 in., 17% cts.; 100 in. or 
more, 14 cts. an inch. Special positions, 10 
or 20% extra. Reading notices, 10 cts. a 
line; telegraphic readers, 25 cts. per line. 
Classified, lc per word. 



WESTLICHER HEROLD (Der) Every 
Tuesday. German. Independent. Established 
as semi-weekly, 1881. Westlicher Herold Pub- 
lishing Co., publishers. Subscription. $1. 
Detailed average circulation for year ending 
June, 1915, 57,084* net; 8 to 24 pages, 7 
columns; length of columns, 20 in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, 11 cts. a line, flat. 
Reading matter, 35 cts. a count line. Classi- 
fied, 4 cts. per word. 

See advertisement on page 446. 



MISSISSIPPI 



JACKSON Population, 1910 census, 21,262; 
1915 estimate, 27,000. On Pearl River. 
5 railroads. Surrounding section devoted 
very largely to cotton raising. Indus- 
tries include woodworking shops, iron foun- 
dries, cottonseed oil mills, and big trade in 
cotton and produce generally. Location of 
the State Institutions for the deaf, dumb, in 
sane, and blind; also Mississippi State 
Prison. Annual value of manufactured 
products, $5,500,000.00. Bank clearings 
during year 1914, $21,534,120.08. 



BAPTIST RECORD Every Thursday. Re- 
ligious. Established 1878. Mississippi Bap- 
tist Publishing Co., publishers. Subscription, 
$2. Sworn detailed average circulation for 
year ending August 1914, 7,641* net paid; 16 
pages, 4 columns; length of columns, 12% in.; 
width, 2y 6 in. 

Advertising rates, 76 cts. an inch, with dis- 
counts of 5, 10, 15 or 20% on 10, 50, 200, or 
500 lines. 



CLARION-LEDGER Every morning ex- 
cept Monday. Democratic. Established 1837. 
R. H. Henry, publisher. Subscription, $6. 
Sworn average circulation for twelve months 
prior to April, 1915, daily and Sunday, 8,178* 
net paid; 8 to 16 pages, 7 columns; length 
of columns, 20% in.; width, 2% in. 

Advertising rates, 4 cts. a line; full posi- 
tion, 5 cts. a line; 3,000 lines, 3% cts.; full 
position, 4 cts.; 5,000 lines, 2% cts.; full 
position, 3% cts.; 10,000 lines, 2 cts. a line; 
full position, 2% cts. a line. Reading notices, 
10 cts. per brevier line, with discount on 500 



lines or more; telegraphic readers, 50 cts. a 
line. Classified, lc. a word. 

See advertisement on page 464. 



ISSUE Every Saturday. Literary. Estab- 
lished 1907. The Issue Publishing Co., pub- 
lishers. Subscription, $1. Claimed circulation 
for year 1914, 25,000; 16 to 44 pages, 4 col- 
umns; length of columns, 13 V2 in.; width, 
2% in. Forms close Tuesday preceding. 

Advertising rates, agate, 50 cts. an inch. 
Reading notices, 2 cts. per word. 



NEWS Everv evening except Sunday, and 
SUNDAY MORNING. Democratic. Established 
1891. News Publishing Co., publishers. Sub- 
scription, $5. Sworn detailed average circula- 
tion, for 1914, daily. 5,844* net paid; Sun- 
day, 5,332* net paid; daily, 8 to 16 pages, 
Sunday, 16 to 24 pages . 7 columns; length of 
columns, 21 in.; width, 2% in. Can use 
matrices. 

Advertising rates, 70 cts. an inch; 100 in. 
within one year, 56 cts.; 300 in., 42 cts.; 
400 in.; 28 cts. an inch. Preferred position, 
5 or 15% extra. Telegraphic readers, 25 cts. 
a count line; reading notices. 15 cts. a count 
line. Classified, lc. per word. 



MERIDIAN Population 23,285. 6 railroads, 
with 7 outlets. In the center of big cotton 
growing section and distributing point for 
large section. Has extensive manufactur- 
ing interests, turning out products valued 
at about $6,000,000.00 annually; the prin- 
cipal enterprises are sash, door, blind, ferti- 
lizer, cotton, furniture, harness, saddlers 



154 



NELSON CHESMAN & CO.'S RATE BOOK 



MISSISSIPPI 



broom, mattress, soap, wagon and other 
vehicle, cereal and cotton seed products 
factories; foundry and machine shops; also 
railroad repair shops. Diversified farming 
and stock raising have been entered into 
extensively in the last few years, and satis- 
factory, returns are now coming in from 
same. Bank clearings during 1914, $16,- 
925,500.00. 



STAR Every evening except Sunday, 
SUNDAY MORNING. Democratic. Established 



MISSISSIPPI 



1896. Ralph R. Buvinger, publisher. Sub- 
scription, $5; sworn average circulation for 
six months prior to April 1915,, daily, and 
Sunday, 5,408; net paid; evening, 6 to 12 
pages; Sunday, 16 to 24 pages, 7 columns; 
length of columns, 20 in.; width, 2% in. 

Advertising rates, 21 cts. an inch, flat. 
Guaranteed position, 25% extra. Classified, 
lc. a word; 3 days, 2 cts.; one week, 5 cts. 
a word. Reading notices, (6 point), 10 cts. a 
line, first insertion; 5 cts. subsequent inser- 
tions. 



MISSOURI 



AURORA Population 4,148. Located in a 
fertile farming and fruit growing district 
on the S. L. & S. F. and the St. L., I M. 
& So. Ry. Systems. Lead and Zinc mines 
in the vicinity. _ Other enterprises being 
flour mills, carriage and wagon factories, 
foundry and machine shops. 



MENACE Every Saturday. Anti-Roman 
Catholic. Established 1911. Menace Publish- 
ing Co., (Inc.,). Publishers. Subscription, 50 
cts. Sworn average circulation for first five 
months 1915, 1,326,758* net paid; 4 pages, 
7 columns; length of columns, 19% in.; width, 
2 ] /6 in. Can use matrices, forms close 10 days 
in advance. 

Advertising rates, $3 a line flat. 

See advertisement on page 463. 



CLAYTON Populations, 1910 census, 1,000 
1915 estimate, 2,000. On Frisco R. R.; 
one mile distant from St. Louis; center 
of agricultural district. 



WATCHMAN-ADVOCATE Every Friday. 
Republican. Established 1881. St. Louis 
County Printing and Publishing Co.. publish- 
ers. Subscriptions, $1.50. Claimed average 
circulation for year ending May, 1915, 14,000; 
8 to 12 pages, 7 columns; length of columns. 
22 inches; width, 2V n in. 

Advertising rates, 84 cts. an inch, with time 
discounts. 



COLUMBIA Population 9.662. Located on 
Wabash and Mo., Kans. & Tex., Railway 
systems midway between St. Louis and 
Kansas City. Distributing point for fine 
agricultural region. Principal industries are 
coal mining and shoe manufacturing, 
and flour mills. Seat of Missouri University 
State Agricultural College, Agricultural Ex- 
periment Station, Stephens Female (Bap- 
tist) College, University Military Academy, 
Christian Female College (conducted by the 
Disciples) and Bible College of Missouri 
(Conducted by the Disciples). 



MISSOURI FARMER Semi - Monthly. 
(1st and 15th). Agricultural. Established 1908. 
William Hirth, publisher. Subscription, 50 
rts. Claimed average circulation for year 
1914. 50,000; 16 to 32 pages, 4 columns; 
length of columns, 13% in., back cover 14 
in., width, 2% in. Forms close 10th and 25th. 

Advertising rates, agate, 25 cts. a line. 



HANNIBAL Population, 1910 census 18,341; 
1915 estimate, 21,766. On Mississippi 
River and on main line of the Chi., Bur.. 
& Quin. and Wabash Railroads; Northern 
terminus of Mo., Kan., & Tex Systems and 
the St. Louis & Hannibal Railroad, Indus- 
tries, include wire fence, button, scrubbing 
powder, shoe, box and wagon factories, 
stove and casting foundries ; lime, cement 
and bridge works; flour and planing mills. 
Value of manufactured products, 1914, $9,- 
195,726.00. 



COURIER-POST Every evening except 
Sunday. Republican. Established 1839. W. 
J. Hill, publisher. Subscription, $5.20. 
Sworn average circulation for twelve months 
prior to April, 1915, 4,617* net paid; 8 to 16 
pages, 7 columns; length of columns; 20 in.; 
width, 2% in. Can use matrices. 

Advertising rates, 18 cts. an inch; full posi- 
tion, 21 cts. Classified, %c. a word. Read- 
ing notices, 10 cts. per count line. 



HENDRICKSON Population 150. Located 
near Poplar Bluff. Agricultural and Fruit 
Growing engaged in quite extensively. 



FLAT-WOODS FARM JOURNAL 
Monthly (1st). Established 1911. agri- 
cultural and horticultural. W. R. Pennell, 
publisher. Subscription, 25 cts. Sworn de- 
tailed average circulation for year ending May 
10,000* net; 8 to 16 pages, 3'columns; length 
of columns, 9% in.; width. 2% in. Forms 
close 15th to 20th preceding. 

Advertising rates, 10 cts. a line. Reading 
notices, 15 cts. a count line. Classified, 3V S 
cts. a word for three insertions. 



NELSON CHESMAN & CO.'S RATE BOOK. 



155 



MISSOURI 



HUNTER Population, 1910 census 250; 1915 
estimate, 5,000. On St. L. & S. Fran. (Frisco 
System) railroad. Peach growing and other 
agricultural pursuits being the principal in- 
dustries. 



SOUTHEAST MISSOURIAN Every Thurs- 
day. Industrial. Established 1913. R. E. Bray, 
publisher. Subscription, 50 cts. Sworn aver- 
age circulation for six months ending May 
1915, 5,100* net paid; 4 pages, 6 columns; 
length of columns, 19% in.; width, 2% in. 
Cannot use matrices. 

Advertising rates, 15 cts. an inch. Com- 
position, 5 cts. an inch, additional. Readers, 
5 cts. a line. 



INDEPENDENT Population, 1910 census, 9,- 
859; 1914 estimate, 15,000. Located on the 
Chicago & Alton the Missouri Pacific and 
Kansas City Southern Railroad systems, 
Also electric interurban line to Kansas City ; 
859, 1914 estimate, 15,000. Located on the 
Kansas City Southern Railroad systems. 
Also electric interurban line to Kansas City; 
in a fertile, agricultural and horticultural 
district. Industries are flour and planing 
mills. Silo, insect powder, scale, gas en- 
gine, drop forge and overall factories; ele- 
vators; iron and machine shops, stove 
foundry; cement works; brick, ice and cold 
storage plants and oil refinery. The rais- 
ing of fine horses, cattle and fancy poultry 
are the leading industries in the surround"- 
ing territory; likewise bee culture and 
fruit growing. 

LIAHONA, THE ELDERS' JOURNAL 
Every Saturday. Latter Day Saints. Estab- 
lished 1903. Zion's Printing and Publishing 
Co., publishers. Subscription, $1. Claimed 
average circulation for year ending June, 
1915. 13.500; 16 pases, 2 columns; length 
of columns, 8 in.; width, 2% in. Can use 
matrices. 

Advertising rates, 10 cts. a line. 



ZION ENSIGN Every Thursday. Reli- 
gious. Established 1891. Ensign Publish- 
ing_ House, publishers. Subscription, $1 ; 
claimed average circulation for year ending 
May, 1915, 6.300; 8 pages, 4 columns; length 
of columns. 16 % in.; width, 2^ in. Cannot 
use matrices. 

Advertising rates, 60 cts. an inch, with dis- 
count for time and space. 



JOPLIN Population 32,073. Seven railroads 
and two electric lines. Trade center for 
large territory. Its chief products, zinc and 
lead mines, and rich in agriculture. Indus 
tries include foundries and machine shops 
flour mill, cooperage and white lead works, 
mattress, concrete and cigar factories. 
Racking plant, wholesale houses for gro- 
ceries, leather, dry goods, notions, drugs. 
brooms, fruit and grain. Annual value of 
mineral production, $15,000,000.00 to $18,- 
000.000.00. Bank clearings during 1914, 
$32,680,562.59. Post Office, receipts, $88. 
612.84. 



MISSOURI 



GLOBE- Every morning except Monday, 
including, SUNDAY. Democratic. Established 
1896. The Joplin Globe Publishing Co., pub- 
lishers. Subscription, $5. Sworn detailed 
average circulation for twelve months prior 
to April, 1915, daily and Sunday, 16,005* net 
paid; 10 to 12 pages; Sunday, 20 to 28 pages; 
7 columns; length of columns, 20 in.; width, 
2% in. Can use matrices. 

Advertising rates, agate, 5 cts. aline; 1,000 
lines within one year, 4 cts. a line; 2,500 
1 lines, 3% cts.; 5,000 lines, 3 cts.; 7,000 lines 
or more, 2 1 / cts. a line. Preferred posi- 
tions, 10 and 25% extra. Classified, lc. per 
word. Reading notices, 25 cts. a line; non- 
pareil solid, 10 cts.; leaded, 15 cts. a count 
line. 



NEWS-HERALD Every evening except 
Saturday and Sunday. SUNDAY MORNING. 
Republican. Established 1872. News-Her- 
ald Publishing Co., publishers. Subscription, 
daily, $5. Sworn detailed average circulation 
I for three months ending March, 1915, 10,- 
251* net paid; daily, 10 to 24 pages; Sun- 
day, 20 to 32 pages; 7 columns; length of 
columns, 20 in.; width, 2V S in. Can use 
matrices. 

Advertising rates, 4 cts. a line; 700 lines. 
3Vz cts.; 1,400 lines, 3 cts.; 2.800 lines, 2% 
cts.; 4,200 lines, 2 V 2 cts.; 7,000 lines, 2 cts. 
Preferred position, 10 and 20% extra. Read- 
ing notices, 15 cts. a line; 1,000 lines or more 
10 cts. a line; first page, bottom of column, 
25 cts. a line. Classified, lc. per word. 



SOUTHWESTERN AUT'OMOBILIST 
Monthly (24th). Good Reads-Motoring. Es- 
tablished 1912. Charles W. Fear, publi her. 
Subscription, $1. Claimed average circulation 
for year 1914, 5,300; 20 pages, 2 columns; 
length of columns, 10 in.; width, 3^ in. Can- 
not use matrices, forms close 15th. 

Advertising rates, full page, $28; 6 times, 
$25, 12 times,' $20; V 2 page, $16, $14 or 
$12; % page, $10, $9 or $8; Vs page, $5, 
$4.50 or $4; front side cover (two colors), 
$35; back inside cover (two colors), $30; 
back outside (two colors), $40. Reading 
notices, 25 cts. a line. 



KANSAS CITY Population, 1910 census, 
248,381; 1914 census bureau estimate, 281,- 
911, second largest city in the state. Situ- 
ated at junction of Missouri and _Kaw 
river, has locally owned beat line with a 
cash capital of $1,250,000 providing water 
transportation to ocean points and is served 
by 13 trunk line systems of railroad. Finest 
system of rail terminals in the country and 
largest passenger station outside of New 
York. Jobbing and distributing center for 
all of the Trans-Mississippi territory; 
Wheat receipt in 1914, 71,000,000 bushels, 
other grain, 34,000,000; largest hay market 
in the Country, 26,000 tons marketed in 
1914; immense trade in live stock, having 
marketed during 1914, 1,935,525 cattle and 
calves; 2.264,805 hogs; 2,002,042 sheep; 



156 



NELSON CHESMAN & CO.'S RATE BOOK. 
MISSOURI MISSOURI 



87,155 horses and mules at an approximate 
value of $200,000,000.00. Missouri is the 
greatest poultry producing State in the 
Union;; one-third of the poultry of the 
United States, roosts within 500 miles of 
this City. Principal industries, meat-pack- 
ing, food products, metal products, flour 
milling, dry goods, shirts and overalls, lum- 
ber, coal, gasoline engines, implements, etc. ; 
having a total value for year 1914, of $250,- 
000,000.00. Bank clearings for 1914, $3,- 
015,811,567.00, increase of 507% over 
1913. One of the twelve Federal Reserve 
Banks is located here with largest district 
except one. 



AMERICAN BREEDER Semi - Monthly 
(5th and 20th). Agricultural. Established 
1908. Graham Publishing Co. (Inc.). publish- 
ers. Subscription, $1. Guaranteed average 
circulation beginning November, 1915. 45,- 
000; 16 to 40 pages, 4 columns; length of 
columns, 13 in.; width, 2% in. Can not u?e 
matrices. Forms close 1st and 15th. Office, 
225 "West 12th Street. 

Advertising rates, agate, 20 cts. a line flat; 
full page (728 lines), $125. 



AMERICAN HEREFORD JOURNAL 
Semi-monthly. Live Stock. Hereford Cattle. 
Established 1910. Hayes Walker, publisher. 
Subscription, $1. Claimed average circulation 
for year 1914, 5,800; 24 to 40 pages; 3 col- 
umns; length of columns, 10 in.; width, 2% 
in. Office. Orear-Leslie Buidling. 

Advertising rates, 10 cts. a line. Live stock 
advertising, $2 an inch. 



CATHOLIC REGISTER Every Friday. 
Catholic. Established 1899. T. J. Casey, 
publisher. Subscription, $2. Claimed average 
circulation for year 1914, 5,640; 8 pages, 
7 columns; length of columns, 22% In.; 
width, 2% in. Office, 304 West 10th Street. 

Advertising rates, 4 cts. a line, with dis- 
counts of 5, 10, 15 or 20% on 500, 1,400, 
3,000 or 5,000 lines contracts. 



CENTRAL CHRISTIAN A D V O C A T E 
Every Wednesday. Methodist. Established 
1856. Methodist Book Concern, publishers. 
Subscription, $1. Claimed average circu- 
lation for year 1914, 34,461; 32 pages, 3 
columns; length of columns, 11% in.; width, 
- % in. Can use matrices. Forms close 
one week in advance. Office, 1123 McGes 
Street. 

Advertising rates, agate, 20 cts. a line. See 
Chicago, N. W. Christian Advocate for com- 
bination rate of seven Methodist weeklies. 



DROVERS TELEGRAM Every evening 
except Sunday. Farm Daily. Established 
1882. Drovers Telegram Co.. publishers. 
Subscription, $4. Sworn average circulation 
for six months prior to April, 1915, 36.252* 
net paid; 6 to 16 pages. 7 columns; length of 
columns, 21 5/7 in.; width, 2% in. Can use 
matrices. Office, 1505 Genesee Street. 

Advertising rates, agate, 7 cts. a line; 1,000 
lines, within one year, 6% cts.; 10,000 



lines, 6 cts. a line. Reading notices, 50 cts. 
a count line; first page, $1 a line, with dis- 
count on 100 lines and over. Has combina- 
tion rate with South Omaha, Neb., Journal- 
Stockman, and Live Stock Reporter, East St. 
Louis, 111., 14 cts. a line; 1,000 lines, 13 cts.; 
5,000 lines, 12 cts.; 10,000 lines, 11 cts. a 
line. 



FARMER AND STOCKMAN Every Thurs- 
day. Live Stock and Agriculture. Estab- 
lished 1877. J. M. Pierce, publisher. Sub- 
scription, $1. Claimed average circulation 
for year 1914, 100,000; 24 to 56 pages, 4 
columns; length of columns, 13% in.; width, 
2% in. Office, 434-35 Lathrop Bldg. 

Advertising rates, agate, 50 cts. a line; 100 
lines, within one year, 48 cts.; 250 lines, 46 
cts.; 500 lines, 44 cts.; 1,000 lines or 
more, 42 cts. Reading notices, nonpareil, 60 
cts. a count line. Special display rate in com- 
bination with Iowa Homestead (Des Moines, 
la.), and Wisconsin Farmer (Madison, Wis.), 
$1.25 an agate line; with Wisconsin Farmer, 
68 cts. a line. 

See advertisement on page 525. 



FREIGHT PAYER AND CONSUMER 
Monthly (1st). R. R. Freights. Established 
1910. The Consumers Publishing Co., pub- 
lishers. Subscription, $5. Claimed average 
circulation for 1914, 5,000; 8 pages, 4 col- 
umns; length of columns, 12 in.; width, 2Ya 
in. Can use matrices. Business office, 305 
5th Ave... New York, N. Y. 

Advertising rates, agate, 20 cts. a line; 500 
lines, 15 cts.; 1.000 lines, 14 cts.; 2,500 
lines, 13 cts.; 5,000 lines, 10 cts. a line. 



HOME FRIEND Monthly. Mail Order. 
Established 1904. United Publishing Co., 
publishers. Subscription, 25 cts. Sworn aver- 
age circulation for year 1914, 543,000* net 
paid; 24 to 32 pages, 4 columns; length of 
columns, 12% in.; width, 2% in. Forms close 
20th preceding month. Office, Friend Bldg. 

Advertising rates, agate, $2 a line; \i page, 
$315; Vz page, $595; one page (700 lines), 
$1,085: back page (724 lines), $1,155. Read- 
ing notices. $2.50 a line. 

Sec advertisement on outside back cover. 



ILLUSTRATED WORLD Monthly. Inde- 
pendent. Established 1889. Illustrated 
World Publishing Co., publishers. Subscrip- 
tion, $1; circulation not given by publisher; 
32 to 48 pages; 3 columns; length of col- 
umns, 10 in.; width, 2*4 in. Forms close 
10th of each month. Office, 1016 Wyandotte 
Street. 

Advertising rates, agate, 20 cts. a line each 
insertion. 



IMPLEMENT TRADE JOURNAL Every 
Saturday. Trade. Established 1886. Im- 
plement. Trade Journal Co., publishers Sub- 
scription, $2. Claimed average circulation for 
year 1914, 8,200; 40 pages, 4 columns; 
length of columns, 12 in.; width, 2% in. Can 
use matrices. Office, Graphic Arts Bld'g. 

Advertising rates, $1.75 an inch, with dis 
count for time and space. 



NELSON CHESMAN & CO.'S RATE BOOK. 



157 



MISSOURI 



INDEPENDENT Every Saturday. Inde- 
pendent. Established 1899. Kellogg & Bax- 
ter, publishers. Subscription, $1.50. Claimed 
average circulation for year 1914, 13,997; 16 
pages, 4 columns; length of columns, 12 in.; 
width, 2Vs in. Can use matrices. Office, 111 
West 8th Street. 

Advertising rates, agate, 10 cts. a line; 13 
times or 500 lines, 9 cts.; 26 times or 1.000 
lines, 8 cts.; one year or 5,000 lines, 6 cts. a 
line. Reading notices, 35 cts. a count line. 
Classified, 5 cts. a line. 



JOURNAL Every morning including SUN- 
DAY, and WEEKLY. Thursdays. Republi- 
can. Established 1854. The Journal Co., 
publishers. Subscription, daily, $4; Sunday, 
$1.50; weekly, 25 cts. Sworn average circu- 
lation for year ending March 31, 1915, daily, 
76,584* net; Sunday, 73,479* net; weekly, 
detailed, 249,571* net; daily, 8 to 16 pages; 
Sunday, 20 to 44 pages; weekly, 8 to 24 
pages; length of columns, 215/7 in.; width, 
2Vs in. Can use matrices. Office, Eighth, 
McGee and Oak Streets. 

Advertising rates, daily or Sunday, agate, 
10 cts. a line, flat. Combination, daily or 
Sunday, weekly and Mo. and Kans. Farmer, 
75 cts.; daily or Sunday and weekly, 55 cts.; 
daily or Sunday and Mo. and Kans. Farmer, 
35 cts. a line. Alcoholic advertising in daily 
or Sunday, 12 cts. a line; combination, daily 
or Sunday and weekly, 72 cts. a line. Read- 
ingnotices, cut off, with display head, 20 cts. 
a line (minimum space, 42 lines); cut off, 
with news head, 25 cts. a line (minimum 
space, 42 lines) ; run of paper on specified 
rmsres, 75 cts. a line; on any page ( optional > 
50 cts. a line; pure news reading, $1; first 
page, $1.50 a line. Classified, 10 cts. a line. 
Weekly edition, display or classified, 50 cts. 
a line, flat; combination with Mo. and Kans. 
Farmer, 70 cts. a line. Reading notices, in 
weekly, $1.50 a line; first page. $2.50 a line; 
cut-off readers, news head, $1 a line; dis- 
played head, 75 cts. a line. 

See advertisement on page 557. 



MEDICAL HERALD Monthly. Medical. 
Established 1881. Chas. Wood Fassett, M. 
D., managing editor. Subscription, $1. 
Claimed average circulation for year 1914, 
9,300; 100 pages, 2 columns; length of col- 
umn. 8 in.; width, 2V 8 in. Office, 6th and 
Charles Streets, St. Joseph, Mo., and Gloyd 
Building, Kansas City. Mo. 

Advertising rates, % page, one year, $50; 
Vi page, $90; V 2 page, $150; one page, $300; 
for less time than one year, 25% extra. 
Reading notices, 50 cts. a line. 



MISSOURI AND KANSAS FARMER 
Semi-Monthly (1st and 15th). Agricultural, j 
Established 184. The Journal Co.. pub- 
lisher. Subscription, 25 cts. Sworn detailed 
average circulation for year ending March I 
1915, 105,400* net paid; 16 to 32 pages, 4 
columns; length of column, 14 in.; width, 
2Vx in. Forms close 10th and 25th. Office, 
Journal Building, 8th and McGee Streets. 

Advertising rates, agate, 30 cts. a line. In 



MISSOURI 



combination with daily or Sunday and Week- 
ly Journal, 75 cts. a line; Weekly Journal, 
70 cts.; daily or Sunday Journal, 35 cts. a 
line. 

See advertisement on page 557. 



PACKER Every Saturday. Fruits and 
Produce. Established 1893. The Barrick 
Publishing Co., publishers. Subscription, 
$1. Claimed average circulation for 1913, in- 
cluding five editions, Kansas City, Chicago, 
Cincinnati, New York Coast, 45,814; 16 to 
24 pages, 7 columns; length of columns, 22 
in.; width, 2 ^g in. Office, Packer Block, 
530-536 Walnut Street. 

Advertising rates, agate, $3 an inch: 
100 in. within one year, $2.50; 500 in. or 
more, $2; 1,000 in, or more, $1.66% an inch. 
Preferred position, 25% additional. Reading 
notices, 50 cts. per nonpareil line. Adver- 
tisements appear in all five editions of the 
Packer at above rate. 



PIERCE'S FARM WEEKLIES 
See advertisement on page 525. 



POST Every evening except Sunday. 
SUNDAY MORNING. Independent. Estab- 
lished 1906. National Newspaper Associa- 
tion, publishers. Subscription, daily and 
Sunday, $3. Sworn average circulation, for 
six months prior to April 1915, daily, 121,- 
034* net paid; Sunday, 109,743* net paid; 8 
to 52 pages, 8 columns; length of columns, 20 
in.; width, 2% in. Can use matrices. Office, 
1009-11 Main Street. 

Advertising rates, agate, 12 cts. a line; next 
to reading 14 cts; full position, 16 cts. a line; 
liquor advertising, 15 cts.; medical, 20 cts.; 
Amusements 30 cts. a line. Readers, $1.50 a 
line; front or back page, $5 a line. Classi- 
fied, lc. per word. 



PRESSE Every evening except Sunday, 
and WEEKLY, Thursday. German-Republican. 
Established 1859. John Folz, publisher. Sub- 
scription, daily, $5; weekly, 59 cts. Claimed 
average circulation for 1914, daily, 4,500; 
weekly, 7,300; 8 pages, 6 "columns; length 
of columns, 19^4 in.; width, 2% in. Cannot 
use matrices. Office, 907 East Eighteenth 
Street. 

Advertising rates, 25 cts. flat an inch. 
Readers, 4 cts. a line. 

See advertisement on page 503. 



RAILWAY CARMEN'S JOURNAL Month- 
ly (1st). Established 1895. Claimed aver- 
age circulation for year 1914, 33,500 net; 
80 pages, 2 columns; length of columns, 8 
in.; width, 2% in. Forms close 10th of 
month preceding. Office, Hall Building. 

Advertising rates. $3 an inch; Vs page, $5; 
% page, (4 in.), $9; V2 page, $16: one page. 
$30. Cover position 20% extra. Discount, 10 
and 20% on 6 and 12 months, respectively. 



RAILWAY CLERK Monthly. Railway 
Clerks. Established 1902. Brotherhood of 
Railway Clerks, publishers. Subscription 



158 



NELSON CHESMAN & CO.'S RATE BOOK. 



MISSOURI 



$1. Claimed average circulation for year 1914, 
9,200; 34 pages, 2 columns; length of col- 
umns, 8 in.; width, 4% in. Cannot use mat- 
rices. Office, Kansas City Life Building. 

Advertising rates, $1.50 an inch; % page 
(4 in.), one time, $5; V 2 page, $9; one page, 
$15; discounts, 10, 15 or 33%% on 3, 6 or 
12 consecutive insertions. 

See advertisement on page 493. 

RAILWAY MAIL Monthly (15th). Postal 
Clerks. Established 1880. Knox R. Lancaster, 
publisher. Subscription, $1. Claimed average 
circulation for year 1914, 5,500 net; 16 
pages, 7 columns; length of columns, 9 M> in.: 
width, 3% in. Can use matrices. Forms 
close 5th. Office, 500 Kansas City Life Build- 
ing. 

Advertising rates, $1.50 an inch; full page 
$20; % page $10; M page $6, with discounts 
on yearly contracts. 



MISSOURI 



STAR Every evening except Sunday. 
TTMES. every morning except Sunday, SUN- 
DAY STAR. Sunday morning, and WEEKLY 
STAR, Wednesdays. Independent. Eslab- 
lished 1880 by Wm. R. Nelson. Sub- 
scrintion. daily, including Star and Times, 
$5.20 ; Sunday alone, $2 ; weekly, 25 cts. 
Sworn average circulation for six months 
ending May 31, 1915, morning, 200- 
157* net; evening, 205,144* net; Sundav, 
197,340* net; weekly, 335,009* net; daily. 12 
to 28 pages; Sunday, 34 to 60 pages; weekly, 
10 to 24 pages, 7 columns; length of columns, 
21 5/7 in.; width, 2Vi in. Can use matrices 
Forms for weekly edition close Saturday pre- 
ceding. Office, Eighteenth and Grand Avenue. 

Advertising rates, morning and evening 
edition, combined, agate, 35 cts. a line; 1,000 
lines within one year, 30 cts. a line; 5.000 
lines or more, 2*7% cts. a line. Sunday. 
30 cts. a line; 1,000 lines, on yearly con- 
tract, 25 cts.; 5,000 lines, 20 cts. a line. 
Preferred positions. 25 or 50% extra. 
Reading notices, daily or Sunday, $2 a line: 
2d page. $3 a line; first page, $5 a line 
Classified, daily or Sunday, situations wanted 
lVz cts. per word; help wanted, rooms to rent 
or boarding, 2% cts. per word; all other 
classifications, daily, 3 cts. or Sunday, 2% cts. 
per word, ; personals, medical or employment 
agencies, daily 6 cts.; Sunday 4 cts. per word: 
display type and extra white space is figured 
at the rate of 20 cts. a line daily or 1 5 cts. a 
line Sunday. Summer resorts, steamship lines 
travel tours, etc., Monday and Tuesday even- 
ins; Tuesday and Friday morning, 35 cts.. a 
line, 20 week day insertions within ten weeks, 
$5.50 a line; Sunday (cannot be substituted 
for a week day edition), 30 cts. a line. 
Schools and colleges, 30 week day insertions 
within ten weeks, $8.25 a line. WEEKLY, 
display, 60 cts. a line; next reading, 65 cts ; 
full position. 75 cts. a line; full page, (2128 
lines) or one half page, 20% discount; one 
fourth page, 10% discount. Reading notices, 
same as in daily. Classified. 60 cts. a line: 
in combination with Sunday or daily, 70 
cts. a line. 

See advertisement on page 469. 



STOCK YARDS NUGGET Every Thursday. 
Agricultural-Stock. Established 1911. E. Mar- 
tindale, editor and publisher. Subscription 50 
cts. Sworn detailed average circulation for 
1914, 91,455* net paid; 16 pages, 4 col- 
umns; length, 13% in.; width, 2% in. Can 
not use matrices. Office, Stock Yards 
Station. 

Advertising rates, agate, 25 cts. a line; full 
nage (780 lines), $110; y 2 page, $75; % 
page, $39. Readers, 50 cts. a count line. 

See advertisement on page 531. 



THESPIAN Every Saturday. Theatrical- 
Motion Pictures. Established 1909. Thespian 
Publishing Co., publishers. Subscription, $2. 
Claimed average circulation for year ending 
May, 1915, 5,426; 16 pages, 4 columns; length 
ot columns, 12 in.; width, 2% in. Cannot use 
matrices. Office, 804 Grand Ave. 

Advertising rates, $1 an inch, with dis- 
counts on contracts for one month or longer. 



TIMES Morning edition of Evening Star. 
which see. 

See advertisement on page 469. 



USEFUL POULTRY JOURNAL Monthly 
(1st). Poultry. Established 1909. V. O. 
Hobbs, publisher. Subscription, 25 cts. 
Claimed average circulation for year 1914, 
15,000; 24 to 64 pages, 3 columns; length of 
columns, 10 in.; width, 2% in. Forms close 
20th of month preceding. 

Advertising rates, agate, 15 cts. a line; on 
yearly contracts, 12 cts.; 500 lines, 11 cts.; 
1,000 lines, 10 cts. a line. Classified, 3 cts. 
per word. 



WESTERN DENTAL JOURNAL MontMv 
(1st). Dental-Trade. Established 1887. Het- 
tinger Bros. Mfe. Co., publishers. Subscrip- 
tion. $1. Claimed average circulation for year 
1914, 5,000; 100 rages, 1 column; length of 
column. 7% in.; width, 4 1 L> in. Can use mat- 
rices. Forms close 15th of month preceding. 
Office, Tenth St. and Grand Avenue. 

Advertising rates upon application. 



WORD AND WAY Everv Thursday. Bap- 
tist. Established 1896. The Western Bap- 
tist Publishing Co.. publishers. Subscrip- 
tion, $1. Claimed average circulation for 
1913, 21,500 net paid; 1 <; pases. 4 columns: 
length of columns, 13 1 2 i' 1 - width, 2% in. 
Can use matrices. Office, 35 East :' 1 st Street. 

Advertising rates, 15 cts. a line, with 
discounts on yearly contracts of 10, 15, 20 
or 25% on 50, 100, 250 or 500 in. Spe- 
cial position, 10% extra. 



MOBERLY Population 10,923. On Mis- 
souri, Kansas & Texas and Wabash Rail- 
way Systems. Coal found in abundance 
and is also distributing point for sur- 
rounding territory on farm products, live 
stock and hardwood lumber. Annual in- 
come from the various industries, $2,000.- 



NELSON CHESMAN & CO.'S RATE BOOK. 



159 



MISSOURI 



000.00. Bank clearings during 1914, $5,- 
000,000.00. 



MISSOURI TRIPLE LINK Monthly. Fra- 
ternal I. O. O. P. Established 1875. Triple 
Link Publishing Co., publishers. Subscription 
$1. Claimed average circulation for year 1914. 
7,300; 6 pages, 7 columns; length of col- 
umns, 18 in.; width, 2% in. 

Advertising rates, 50 cts. an inch, with dis- 
counts on yearly contracts. 



ST. JOSEPH Population, 1910 census. 77,- 
403; 1914 U. S. estimate, 82.000. On Mis- 
souri River and six railroads. Has im- 
mense jobbing business, very large packing 
houses and is a most important fruit, grain 
and stock market. Industries include the 
manufacture of shirts and overalls, plows, 
machinery, boilers, pumps, architectual iron, 
boots and shoes, harness, horse collars, food 
stuff, stock feed, and men's furnishings 
structural steel, coffee, biscuits and crack- 
ers, accetylene lamps, paper boxes, sashes 
and doors and fixtures, artificial ice, candy, 
optical goods, washing machines, trunks 
and leather goods, barber supplies, ice 
cream cones, sweeping compounds, metal 
chicken nests, molasses, white way poles, 
butcher supplies, pajamas, furniture, grind- 
ers. Bank clearings for 1914, $359,628,- 
816.27. Annual value of manufactured 
products, $86,501,014.00. 



COMMERCIAL JOURNAL Monthly. 
Commercial. Established 1909. Pierce Pub- 
lishing Co., publishers. Subscription, $1. 
Claimed average circulation for year 1914, 
5,230; 36 pages, 3 and 4 columns; length of 
columns, 12 in. Forms close 20th preceding 
month. Can use matrices. 

Advertising rates, -fe page, $5; % page, $10; 
Yi page, $15; % page, $20; 1 page, $35. 



FRUIT GROWER AND FARMER Semi- 
monthly (1st and 15th). Horticultural and 
Agricultural. Established 1896. Fruit Grow- 
er Co., publishers. Subscription, $1. Guaran 
teed average circulation for year 1915-16. 
125,000; 24 to 80 pages, 4 columns; length of 
columns, 12% in.; width, 2% in. Can use 
matrices. Forms close 5th and 20th. Office. 
8th and Charles Streets. 

Advertising rates, agate, 60 cts. a line. 
Classified, 6 cts. per word. 



GAZETTE Every morning including SUN- 
DAY. Independent Republican. Established 
1845. C. D. Morris, publisher. Subscription, 
$3. Sworn detailed average circulation for 
three months ending March 31, 1915, dailv, 
18,852* net paid; Sunday. 16,129* net paid; 
8 to 40 pases, 7 columns ; length of columns, 
20 in.; width, 2% in. Can use matrices. 
Office, 215-217 S. 6th Street. 



MISSOURI 



Advertising rates, daily, agate, 5 cts. a line; 
Sunday, .0625 cts. a line. Open space within 
one year, 12 times or 1,000 lines, daily, 
.0475, Sunday, .05938; 26 times or 2,000 
lines, .045 and .05625; 52 times or 5,000 
lines, .0425 and .05312; 104 times or 7,500 
lines, .04 and .05; 156 times or 10,000 lines, 
.035 and .04375 a line. Preferred positions, 
10 or 25% extra. Reading notices, telegraph 
page, 50 cts. a count line; specified page, 40 
cts.; run of paper, 30 cts. a line. Classified, 
lc. a word. 

See advertisement on page 504. 



JOURNAL Every evening except Sunday. 
General and local news. Established 1915. 
St. Joseph Journal Pub. Co., Publishers. Sub- 
scription, $3. Claimed average circulation 
for three months ending May 1915, 5,000; 4 
pages, 7 columns, length of columns, 20 in.; 
width, 2% in. Office, 324-26-28-30 West 
Illinois Ave. 

Advertising rates, agate, 2 cts. a line. Clas- 
sified, lc. per word. Reading notices, 5 and 
10 cts. a line. 



MEDICAL HERALD Sec Kansas City, Mo. 



NEWS-PRESS Every evening except Sun- 
day. Independent. Established 1878. The 
News Corporation, publishers. Subscription, 
$3. Sworn detailed average circulation for 
year 1914, 40,699*; 12 to 32 pages, 7 col- 
umns; length of columns, 21% in.; width, 
2% in. Can use matrices. Office, 9th and 
Edmond Streets. 

Advertising rates, 6 cts. a line, flat. Posi- 
tion, 25% extra. Classified, lc. a word. 
Reading notices, 40 cts. a count line; solid 
local notices, 15 cts.; foot of first page, $1; 
telegraphic readers, $1.50 a count line. 



OBSERVER Every Saturday. Democratic. 
Established 1906. Frank Freytag, publisher. 
Subscription, $1. Claimed average circula- 
tion for year 1914, 6,750; 8 pages, 6 columns; 
length of columns, 20 in.; width, 2% in. Can 
use matrices. 

Advertising rates on application-. 



PROFITABLE FARMING Semi-Monthly 
(1st and 15th). Intensive Farming. Estab- 
lished 1905. Farm Publishing Co., publishers. 
Subscription, 50 cts. Detailed average cir- 
culation for year 1914, 60,472*; 16 to 32 
pages, 4 columns; length of columns, 12% 
in.; width, 2% in. Forms close 3 days in ad- 
vance. Can use matrices. Office, Commercial 
Block. 

Advertising rates, agate, 25 cts. a line; full 
page (700 lines), $140. 



STOCK YARDS DAILY JOURNAL 
Every evening except Sunday. Live Stock 



N' 



ELSON Chesman & Co., the oldest and strongest advertising 
agency in the West, was established in 1 874. 



160 



NELSON CHESMAN & CO.'S RATE BOOK. 

MISSOURI 



MISSOURI 



1 



and Agriculture. Established 1897. St. 
Joseph Journal Publishing Co., publishers. 
Subscription, $3. Sworn average circulation 
for twelve months prior to April, 1915, 8,676* 
net paid; 4 pages, 7 columns; length of col- 
umns, 20 in.; width, 2% in. Office, 324-26-28 
West Illinois Avenue. 

Advertising rates, agate, 3% cts. a line; 
3,500 lines, 3 cts.; 7,000 lines, 2% cts.: 14,- 
000 lines, or more, 2 cts. a line. Classified, 
lc. per word. Reading notices, 5, 10 and 15 
cts. a line. 



ABENDSCHULE Bi-weekly. German*. 
Woman and Home. Established 1854. Louis 
Lange Publishing Co.. publishers. Subscrip- 
tion, $2. Sworn detailed average circulation 
for first three months 1915, 55,517* net paid; 
48 to 56 pages, 3 columns ; length of columns, 
10% in.; width, 2% in. Forms close 2 weeks 
in advance. Office, 3600-12 Texas Avenue. 

Advertising rates, agate, 20 cts. a line; 
special position, 25 cts. a line. 



ST. LOUIS With a population, 1910 census, 
is the fourth city of the United States 
in size and in the value of its manufac- 
tured products. 3,200 factories, employing 
140,000 persons, manufactured products 
valued at $378,730,000. The city is the 
metropolis of the Great Mississippi Val- 
ley, which reaches from the Alleghenies to 
the Rockies. The Mississippi River is a 
freight rate regulator, and gives shippers i 
the advantage of equitable freight rates to 
all parts of the country. The twenty-seven 
railroads of St. Louis carry 1,200 package 
cars to all parts of the country daily and 
insures a quick delivery service. The 
nearness of the Illinois coal fields, together 
with a 60,000-horse power electric current 
from the Keokuk Power Dam, guarantees 
manufacturers an unlimited amount of cheap 
power. Labor conditions are good, and I 
supplies for manufacturing of all kinds are I 
at hand. The thirty million people living 
within a ten-hour ride nrovide a large an 1 
constantly growing market for all kinds qf 
manufactured products. As a market it 
is one of the best. Some of the leading 
industries are horse and mule, live stock, 
grain, raw fur. lumber and coffee market: 
woodenware, hardware, chemicals, shoes, to- 
bacco, stoves and ranges, vehicles, malt, 
liquors, groceries, steam and electric cars, 
dry goods, soap, etc. The educational system 
is unexcelled, 120 tmblic schools, 98,000 
scholars, 2.500 teachers, five modern high 
schools another to be onened in September 
and a normal school (Harris Teachers Col- 
lege), two great universities (Washington 
University and St. Louis), and several col- 
leges and preparatory schools. Is famed for 
its many beautiful streets and parks, there 
beine more than fifty narks and playgrounds 
covering more than 2.700 cres: all kinds of 
outdoor sports are provided for in these 
parks. The Shaw's Garden is one of the 
finest botanical gardens in the world. T^e 
many beautiful homes ^ave caused St 
Louis to be called the "City of Homes." 
Churches of all kinds are to be found in 
nil parts of the city. The snlendid street 
car system, with its universal transfers, 
onahles a person to ride from one part 
of the city to any ether Part upon t>e 
payment of one five-cpnt fare. The 
health and climatic condHions are splendid, 
and. comhinod with business and educa- 
tional conditions, make this city an ideal 
place in which to live and to conduct a 
lmsiness. 



ALTRUIST Monthly (1st). Labor. Es- 
tablished 1868. Altruist Community, pub- 
lishers. Subscription, 25 cts. Claimed aver- 
age circulation for year 1914, 10,000; 6 pages, 
3 columns; length of columns, 10 in.; width, 
2 T 3 ff in. Cannot use matrices. Forms close 
15th. Office, 703 Locust Street. 

Advertising rates, 10 cts. a line; two or 
more insertions, 6 cts. a line. 



AMERICAN PAINT AND OIL DEALER 
Monthly. Trade. Established 1908. Ameri- 
can Paint Journal Co., publishers. Subscrip- 
tion, three years, $1. Claimed average circu- 
lation for year 1914, 10,000 net paid; 52 
pages, 3 columns; length of columns, 12 in.; 
width, 16 ems. Office, 411 North 10th Street. 

Advertising rates on application. 



AMERICAN WOMAN'S REVIEW Month- 
ly. Organized and Federal Women's Clubs. 
Established 1890. Orff Printing and Pub- 
lishing Co., publishers. Subscription, $1. 
Claimed circulation for year 1914, 26,000; 32 
pages, 4 columns; length of columns, 12 T 7 n in.; 
width, 2M\ in. Forms close 10th preceding 
month. Office, 2807 Locust Street. 

Advertising rates, agate, 35 cts. a line with 
time discounts. Minimum space, 5 lines. 



AMERIKA Every morning, including 
SUNDAY, and SEMT-WEEKLY, Tuesdays and 
Fridays. German-Independent. Established 
1871. German Literary Society, publish- 
ers. Subscription, daily, $8; Sunday, $3; 
semi-weekly, $2. Sworn average circulation 
for six months prior to April, 1915, daily and 
Sunday, 19,164* net paid; semi-weekly, not 
given by publisher; daily, 8 to 10 pages; Sun- 
day, 24 to 28 pages; semi-weekly, 12 pages; 
7 columns; length of columns, 20% in.; 
width, 2^ in. Can use matrices. Office, 18 
South Sixth Street. 

Advertising rates, daily, or Sunday, tran- 
sient, 10 cts. a line; 5,000 lines within one 
year, 8 cts.; 10,000 lines, 6 cts.; 20,000 lines, 
5 cts. a line. Reading notices, 30 cts. a line. 
SEMI-WEEKLY, display, 15 cts. a line. Read- 
ing notice, 50 cts. a count line. 

See advertisement on page 520. 



AUTO REVIEW Monthly (1st). Auto- 
mobiles. Established 1906. Auto Review 
Publishing Co., publishers. Subscription, $1. 
Claimed average circulation for year 1914, 13,- 
608 net paid; 36 to 48 pages, 2 columns; 
length of columns, 9% in.; width, ZVz in. Can 
use matrices. Office, 203-5 Frisco Bld'g. 



NELSON CHESMAN & CO.'S RATE BOOK. 



161 



MISSOURI 



Advertising rates, $6 an inch.; yearly rate, 
$4 an inch; Vs page, $10; Yi page, $17.50; 
Vi page, $30; one page, $50. 



BARGAIN COUNTER NEWS Monthly 
(15th). General trade. Established 1915. 
Midland Publishing Co., publishers. Subscrip- 
tion, $1. Claimed circulation for first issue 
June 1915, 5,000; 100 pages 1 and 2 columns; 
length of columns, 8% in.; width, 2% in. Can 
not use matrices. Forms close, last of month 
preceding. Office, 800-10 Pine Street. 

Advertising rates, full page, $25; Vz page, 
$17.50; % page, $12.50. 



BECKWITH INTER-STATE LIST See 
New York City. 

BUDD CO. (The John) 

See advertisement on pages 528 and 529. 



BULLETIN OF COMMERCE Forthnightly, 
Saturday. Commercial. Established 1874. 
George W. Briggs, publisher. Subscription, 
$5. Claimed average circulation for 1914, 14,- 
750; 16 pages, 4 columns; length of columns, 
12% in.; width, 2% in. Can use matrices. 
Office, 6 North Third Street. 

Advertising rates, 12 14 cts. a line. 



BUTCHERS' AND PACKERS' GAZETTE 
Every Saturday. Meats and Packing. Es- 
tablished 1808. Butchers' and Packers' Ga- 
zette Publishing Co., publishers. Subscrip- 
tion, $2. Claimed, average circulation for year 
1914, 11,462; 8 to 12 pages, 6 columns; length 
of columns, 20 in.; width, 2Vs in. Office, 224 
Walnut Street. 

Advertising rates, agate, 5 cts. a line. 



CENSOR Every Thursday. Independent. 
Established 1894. The Censor Co., publishers. 
Subscription, $2. Claimed average circulation 
for year 1913, 33,200; 20 pages, 4 columns; 
length of columns, 12 in.; width, 2% in. Can 
use matrices. Office, Fullerton Building. 

Advertising rates, agate, 15 cts. a line; 
1,000 lines, within one year, 12 cts. a line; 
2000 lines, 10 cts.; 3,000 lines, 9 cts.; 5,000 
lines, 8 cts.; 10,000 lines, 7 cts. a line. Read 
ing notices, 50 cts. a count line. 



CESKA ZENA Semi-Monthly. (1st and 
15th). Bohemia-Woman. Established 1908. 
Bohemia Literary Society, puonshers. Sub- 
scription, $1.25. Claimed average circulation 
for year 1914, 6,800; 32 pages, 3 columns; 
length of columns, 10 in.;, width, 2% in. Can 
not use matrices. Office, 1625 So. 11th Street. 

Advertising rates, 8 cts. a line, with dis- 
counts for space. Readers, 20 cts. a line. 



CHRISTIAN ADVOCATE Every Wednes- 
day. Methodist. Established 1850. St. 
Louis Christian Advocate Co., publishers. 
Subscription, $2. Claimed average circulation 
for year 1914, 15,000; 16 pages, 5 columns; 



MISSOURI 



length of columns, 15% in.; width, 2% in. 
Office, 3504 Washington Avenue. 

Advertising rates, $1.25 an inch, with dis- 
count of 5, 10, 15 or 20% on 50, 100, 250 
or 500 in., space within one year. Special 25% 
extra. 

See advertisement on page 508. 



CHRISTIAN EVANGELIST' Every Thurs- 
day. Christian, or Disciples of Christ. Es- 
tablished 1874. Subscription, $1.50. Claimed 
average circulation for year 1914, 37,500; 32 
pages, 3 columns; length of columns, IIY2 
in.; width, 2% in. Can use matrices. Office. 
2712 Pine Street. 

Advertising rates, agate, 20 cts., flat, a line. 
Reading notices, 25 cts. a line. 



CHRISTIAN PHILANTHROPIST Month- 
ly. Religious. Established 1890. The National 
Benevolent Association of The Christian 
Church, publisher. Subscription, 25 cts. 
Claimed average circulation for year ending 
June, 1915, 12,252; 16 pages, 3 columns; 
length of columns, 10% in.; width, 2% in. 
Forms close 15th. Office, 2955 Euclid Avenue. 

Advertising rates, 80 cts. an inch.; 2 
times or 6 in., 75 cts.; 4 times or 12 in., 70 
cts.; 6 times or 18 in., 65 cts.; 8 times or 
24 in., 60 cts.; 12 times or 36 in., 50 cts. an 
inch; full page, $20; % page, $12; *4 page, 
$7. 

CHURCH PROGRESS Every Thursday. 
Catholic. Established 1878. The Catholic 
Publishing Co., publishers. Subscription, 
$1.50. Sworn average circulation for year 
1914, 9,725*; 8 pages, 7 columns; length of 
columns, 20 in.; width, 2% in. Office, Fuller- 
ton Building. 

Advertising rates, 97 cts. an inch, with dis- 
count of 5, 10, 15 or 20% on 10, 50, 200 or 
500 in. space. 

COLMAN'S RURAL WORLD Semi- 
Monthly (1st and 15th). Agricultural. Estab- 
lished 1848. Colman's Rural World Publish- 
ing Co., publishers. Subscription, 50 cts. De- 
tailed average circulation October 1, 1914, 70,- 
465*; 16 pages, 4 columns; length of columns, 
13 y 3 in.; width, 2% in. Office, 713 Lucas 
Ave. 

Advertising rates, agate, 25 cts. a line, flat. 
Special positions, 10% extra. Reading notices. 
40 cts. a count line. 



COMMERCIAL NEWS AND LABOR GA- 
ZETTE Semi-Monthly. Commercial-Labor. 
Established 1898. Geo. W, Briggs, publisher. 
Subscription, $5. Claimed average circulation 
for year 1914, 10,300; 8 pages, 6 columns; 
length of columns, 20 in.; width, 2Vs in. Can 
use matrices. Office, No. 6 North 3d Street. 

Advertising rates, agate, 12% cts. a line. 



COMMERCIAL REVIEW Semi-Monthly. 
Commercial. Established 1869. Briggs & Com- 
pany, publishers. Subscription, $2.50; claimed 
average circulation for last six months 1914. 



162 



NELSON CHESMAN & CO.'S RATE BOOK. 



MISSOURI 



12,200; 16 pages, 4 columns; length of col- 
umns, 14 in.; width, 2 Ms in. Can use mat- 
rices. Office, 6 N. 3d Street. 

Advertising rates, 12 % cts. a line. 



DRACH, CHAS. A. ELECTROTYPE COM- 
PANY 

See advertisement on page 488. 



FARM MACHINERY-FARM POWER 
Every Tuesday. Implement and Farm Power- 
Trade. Established 1886. Midland Publish- 
ing Co., publishers. Subscription, $1. Claimed 
average circulation for year 1914, 6,200 ; 
36 to 80 pages, 4 columns; length of col- 
umns, 12 in.; width, 2% in. Office, 810 
Pine Street. 

Advertising rates, $2.40 an inch, with dis- 
count of 20, 25, 30, 40 or 50% on 4, 13, 
26, 39 or 52 insertions. 



FARM PROGRESS Semi-Monthly. Agri- 
cultural. Established 1904. Geo. W. Knapp & 
Co., publishers. Subscription, 25 cts. Sworn 
detailed average circulation for first six 
months in 1915, 138,294* net; 14 to 20 pages 
or more, 4 columns; length of columns, 13 4/7 
in.; width, 2% in. Forms close 2d and 4th 
Monday of each month preceding date of is- 
sue. Can use matrices. Office, Seventh and 
Olive Streets. 

Advertising rates, agate, including three is- 
sues of Rural Route Daily Republic, same 
week 35 cts. a line. Preferred position, 25% 
extra. Reading notices, 70 cts. a line. Special 
rate for Farm Progress dailv, Sunday and 
Semi-weekly Republic, see REPUBLIC. 



FORCE Monthly (1st). Physical Culture. 
Established 1903. Force Publishing Co., pub- 
lishers. Subscription, $1. Claimed average 
circulation for year 1914, 10,000; 80 pages, 
2 columns; length of columns, 9 in.; width, 
3% in. Forms close 10th preceding month. 
Office, 123 .Locust Street. 

Advertising rates, 30 cts. a line; $3 an 
inch; one page, $40; % and Yz pages, pro 
rata. Inside front and back cover, 10% 
additional; outside back cover, 20%. Dis- 
count, 10% on three pages or more within 
one year. 



MISSOURI 



DRYGOODSMAN AND SOUTHWESTERN 
MERCHANT Every Saturday. Drygoods 
Trade. The Tradesman Publishing Co., pub- 
lishers. Subscription, $3. Claimed average cir- 
culation for year 1914, 6,000; 60 to 200 
pages, 3 columns ; length of columns, 10 5/6 
in.; width, 2 T V in- Office, 1627-31 Washington 
Avenue. 

Advertising rates, Ys page, $11.25; '4 
page, $21.25; % page (full column), $30; % 
page, $40; one page, $75. 



limns, 13 in.; width, 2*o in. Office, 1716 
Chouteau Avenue. 

Advertising rates, 20 cts. a line. Discount 
on 6 times, 10%; 13 times, 20%; 52 times, 
30%. 



FRIEDENSBOTE Every Sunday. Ger- 
man. Evangelical. Established 1849. Eden 
Publishing House, publishers. Subscription, 
$1. Claimed average circulation for year 1914, 
29,953; 16 pages, 4 columns; length of col- 



FRONT RANK Every Saturday. For 
Young men and Women. Established 189o. 
Christian Board of Publication, publishers. 
Claimed average circulation for year 1914, 
39,500; 16 pages, 3 columns; length of col- 
umns, 10% in.; width, 2V 3 in. Forms close 
two weeks in advance. Office, 2710-14 Pine 
Street. 

Advertising rates, agate, 15 cts., flat, a 
line. 



FRONT RANK JOURNAL Monthly (1st). 
Christian Church Sunday School. Established 

1914. Christian Board of Publication, pub- 
lishers. Subscription, 50 cts. Claimed aver- 
age circulation for six months ending May 

1915, 15,000; 32 pages, 2 columns; length of 
columns, 7 in. ; width, 2% in. Can use mat- 
rices. Forms close 5th of month preceding 
Office, 2710-14 Pine St. 

Advertising rates, agate, 9 cts. a line flat. 



GLOBE-DEMOCRAT Every morning in- 
cluding SUNDAY, and SEMI-WEEKLY, Tues- 
days and Fridays. Republican. Established 
1852. The Globe Printing Co., proprietors. 
Subscription, daily, $6; Sunday, $2; Semi- 
weekly, $1. Claimed average circulation for 
1914, daily, 134,671 net; Sunday, 178,433 
net; semi-weekly, 88,642 each issue; dailv, 
12 to 24 pages; Sunday, up to 106 pages; 
semi-weekly, 16 to 28 pages, 7 columns; 
length of columns, 21% in.; width, 2% in. 
Forms for semi-weekly close Sunday pre- 
ceding. Can use matrices. Office, South- 
west corner Sixth and Pine Streets. 

Advertising rates, daily, agate, 25 cts. a 
line; four times, 95 cts.; five times, $1.15; 
six times, $1.35; seven times, $1.50; thirty 
limes, $4.95; each additional insertion, 13 V2 
cts. a line; 1 t. a. w., 20% extra; 2 t. a. w., 
including Sunday, 30%; Sunday only, 30 cts. 
a line, each insertion; 1,000 lines within one 
'ear, daily, 20 cts. a line; Sunday, 25 cts.; 
2.000 lines, daily, 17% cts.; Sunday, 20 cts.; 
5,000 lines, daily, 15 cts.; Sunday, 17% cts.; 
10,000 lines, daily, 13% cts.; Sunday, 15 cts. 
Special position, daily Sunday or weekly, 
15, 25 or 40% extra. Local notices, Satur- 
day or Sunday, 75 cts. ; other days, 50 
cts.; full faced headings, 50% extra. Leaded 
notices on editorial page, $1 ; Saturday or 
Sunday, $1.25; full faced headings, 50% 
extra. Classified, 10 cts. a line solid agate 
or 25 cts. displayed. SEMI-WEEKLY, both 
issues, 50 cts. a line. Local notices, $1 
a line. Leaded notices, editorial page, $1.25 



HEROLD DES GLAUBENS Every Wed- 
nesday. German Catholic. Established 1850. 
German Printing and Publishing Association, 
publishers. Subscription, $2. Claimed aver- 
age circulation for year 1914, 43,404; 8 pages, 
7 columns; length of columns, 21% in.; 



NELSON CHESMAN & CO.'S RATE BOOK. 



163 



MISSOURI 



width, 2% in. Can not use matrices. Office, 
Temple Building. 

Advertising rates, 5 cts. a line, flat. Read- 
ing notices, double display. 



HLAS Every Tuesday and Friday. Bohe- 
mian. Catholic. Established 1873. Bohe- 
mian Literary Society, publishers. Subscrip- 
tion, $2. Claimed average circulation for year 
1914, 10,050; 8 pages, 6 columns; length of 
columns, 19 % in.; width, 2% in. Office, 
1625 S. 11th Street. 

Advertising rates, 8 cts. a line-; 5,000 lines, 
6 cts.; 10,000 lines, 5 cts a line. Reading 
notices, 20 cts. a line. 



HOME -Monthly. Literary. Established 
1900. Orff Printing and Publishing Co., pub- 
lishers. Subscription, 50 cts. Claimed aver- 
age circulation for year, 1914, 23,000 net; 24 
pages, 3 columns; length of columns, 10 in.; 
width, 2 Vg in. Can use matrices. Forms close 
10th preceding month. Office, 2807 Locust 
Street. 

Advertising rates, agate, 25 cts. a line. 



HUMORIST Monthly (1st). Humorous 
Literature. Established 1879. Henry Her- 
man editor and publisher. Subscription, $1. 
Claimed average circulation for year 1914, 
22,000; 24 to 30 pages, 3 columns length of 
columns, 8% in.; width, 2 1 / s in. Can not 
use matrices. Forms close 20th of month 
preceding. Office, 206 South Fourth Street. 

Advertising rates, 10 cts. a line flat. 



INTERNATIONAL MUSICIAN Monthly. 
Musical-Fraternal. Established 1901. Owen 
Miller, publisher. Subscription, 50 cts. 
Claimed average circulation for year, 68,000 
net; 16 pages, 5 columns; length of columns 
5V 2 in.; width. 2V 8 in. Forms close 26th 
preceding month. Office, 3535 Pine Street. 

Advertising rates, $2.50 an inch. 



INTERSTATE GROCER Every Saturday. 
Trade. Established 1889. Grocers' Journal 
Co., publishers. Subscription. $1. Claimed 
average circulation for year 1914, 9,316 net; 
12 pages, 7 columns; length of columns, 21% 
in.; width, 2% in. Cannot use matrices. 
Forms close Thursday. Office, 501-5 Navarre 
Building. 

Advertising rates, agate $1.12 an inch. 



MISSOURI 



INTERSTATE MEDICAL JOURNAL 
Monthly. Medical. Established 1893. Inter- 
state Medical Journal Co. (Inc.), publishers. 
Subscription, $2. Claimed average circulation 
for year 1914, 10,000; 192 pages, 2 columns; 
length of columns, 8 in.; width, 2% in. ("an 
use matrices. Forms close 15th preceding 
month. Office, Metropolitan Building. 

Advertising rates, Vs page, $9; % page, 
$15; V 2 page, $27.50; one page, $50. Dis- 
count, 5, 10 and 15% on 3, 6 and 12 months 
respectively. Reading notices, 20 cts. 8 Mne. 



JACOBS & COMPANY. 

See advertisement mi pages 532, 533, 534, 

.">:;,"> and 536. 



JEWISH VOICE Every Friday. Jewish. 
Established 1881. Rabbi M. Spitz, publisher. 
Subscription, $2. Claimed average circulation 
for year 1914, 13,500; 8 pages, 5 columns; 
length of columns, 17*4 in.; width, 2% in. 
Office, Syndicate Trust Bldg. 

Advertising rates, agate, 7 cts. flat a line. 
Reading notices, 25 cts. a line. 



JOURNAL OF AGRICULTURE Semi- 
Monthly (1st & 15th). Agricultural. Estab- 
lished 1866. National Publishing Co., pub- 
lishers. Subscription, 50 cts. Detai'ed average 
circulation for 1914, 152,275* net; 16 to 32 
pages, 4 columns; length of columns; 13% 
in.; width, 2% in. Forms close 6 days in 
advance. Office, 716 Lucas Avenue. 

Advertising rates, agate, 60 cts. a line, flat; 
full page (765 lines), 2nd, 3rd or 4th cover 
or inside page, $400. Special position, 10 or 
25% extra. Reading notices, 75 cts. a count 
line. Classified, 5 cts. per word. 

See advertisement on page 540. 



LISTY Every Thursday. Bohemian-Inde- 
pendent. Established 1902. Louis Novak, pub- 
lisher. Subscription, $2. Claimed average cir- 
culation for year 1914, 4,800; 8 pages, 6 col- 
umns; length of columns, 19% in.; width, 2% 
in. Can use matrices. Office 2117 So. 12th 
Street. 

Advertising rates, 50 cts. an inch. 



MEDICAL BRIEF Monthly (1st). 
Medical. Established 1873. Henry R. Strong, 
publisher. Subscription, $1; circulation not 
given by publisher; 100 pages, 2 columns, 
length of columns, 7% in.; width, 2% in. 
Can not use matrices. Forms close 15th of 
month preceding. Office, 9th and Olive Street. 

Advertising rates, $6 an inch; full page, 
$40, with discount on 3, 6, or 12 months' con- 
tract? 



MEDICAL FORTNIGHTLY Fortnightlv 

J (10th and 25th). Medical. Established 1891. 

; Fortnightly Press Co., publishers. Subscrip- 

I tion, $2. Claimed average circulation for vear 

1914, 10,400; 40 pages, 2 columns; length of 

columns, 8 V 2 in.; width, 2% in. Can not use 

matrices. Forms close, 1st and 20th. Office, 

319-20 Century Bldg. 

Advertising rates, full page, $15; % page, 
(upper), $10; (lower), $8.85; M page, (up- 
per), $6.25, (lower), $5, with a discount of 
20% on yearly contracts. 



MEDICAL REVIEW Monthly. Medical. 
Established 1875. St. Louis Medical Review 
\ssn., publishers. Subscription, $2. Claimed 
circulation for year 1914, 6,500; 52 pages, 

2 columns; length of columns, 9 in.; width, 

3 in. Forms close 12th of preceding month. 
Office, 3528 Franklin Ave. 



11 



164 



NELSON CHESMAN & CO.'S RATE BOOK. 



MISSOURI 



Advertising rates, -k page, $4: Vs page, $7; 
M page, $12; V6 page, $22; one page, $40, 
with discounts of 5, 10 or 25% on 3, 6 or 12 
months, respectively. Reading notices, 80 
cts. a line. 



MELTING POT Monthly (1st). Ra- 
tionalist. Established 1913. Phil Wagner, 
publisher. Subscription, 50 cts. Circulation 
not given by publisher; 32 pages, 3 columns; 
length of columns, 9 in.; width, 2% in. Can 
use matrices. Forms close 5th of month pre- 
ceding. Office, Pontiac Bldg. 

Advertising rates, agate, 20 cts. a line; 
full page, $75; back cover, $90. 



MERCANTILE ADJUSTER Monthly 
(1st). Commercial and Lesral. Established 
1886. The Mercantile Adjuster Pub. Co., 
publishers. Subscription, _ $5. Sworn average 
circulation for year ending June. 1915, 6,- 
250*; 288 pages, 2 columns; length of col- 
umns, 8 in.; width, 2% in. Cannot use 
matrices. Forms close 15th of month preced- 
ing. Office, Mercantile Bldg. 

Advertising rates, agate. $4 an inch; Vz 
column (4 in.), $12; 1 column (8 in.), $20; 
1 page (16 in.), $30, with discounts of 10, 15 
or 30% on 3, 6, or 12 months* contracts. 



MIRROR Every Friday. Independent. 
Politics. Literary. Critical. "William Marion 
Reedy, publisher. Subscription, $2 Claimed 
average circulation, year 1914. 30,000; 20 to 
40 pages, 4 columns; length of columns, 11% 
in.; width, 2V*. in. Forms close 10 days in 
advance. Office, Syndicate Trust Building. 

Advertising rates, 1,000 lines, 15 cts. a 
line; '2,000 lines, 14 cts.; 3,000 lines, 13 cts.; 
5,000 lines, 12 cts.; 10,000 lines, 10 cts. a 
line. 



MISSISSIPPI BLAETTER. Sunday edi- 
tion of Westliche Post, which see. 



MISSOURI A. O. U. W. OVERSEER 
Monthly (1st). Fraternal-A. O. U. W. Estab- 
lished 1879. Overseer Publishing Co., pub- 
lishers. Subscription, 50 cts. Claimed cir- 
culation for year 1914, 7,000; 16 pages, 4 
columns; length of columns, 11% i n -; width, 
2% in. Can use matrices. Office, 805 Times 
Building. 

Advertising rates, agate, 10 cts. a line. 



MISSOURI 



M. K. & T. EMPLOYES' MAGAZINE 
Monthly (1st). Railroad Employes. Estab- 
lished 1913. M. K. & T. Employes Magazine 
publishers. Subscription $1. (Distributed free 
to employes). Claimed average circulation for 
year 1914, 20,000; 52 pages, 2 columns; 
length of columns, 7% in.; width, 2% in. 
Can use matrices. Forms close 15th of month 
preceding. Office, F 16 Railway Exchange 
Building. 

Advertising rates, full page $45; Y 2 page, 
$26.50; Vi page, $15; Vs page, $10; on semi- 
annual contracts $40; $22.50; $12.50 or 



$7.50; on annual contract, $35, $18.50, $10 
or $6 respectively. 



MISSOURI MULE Monthly (1st). Humor- 
ous literature. Established 1912. The Lucey 
Publishing Co., publishers. Subscription. $1. 
Claimed average circulation for year 1914, 
10,000; 20 pages, 2 columns, length of col- 
umns, 9 in.; width, 3 in. Can use matrices. 
Forms close 24th of month preceding. Office, 
3833 Olive Street. 

Advertising rates, $2.50 an inch; full page 
$25; y 2 page, $15; Vi page $7.50. 



MISSOURI RURALIST Semi-monthly (5th 
and 20th). Agricultural and Live Stock. Es- 
tablished _ 1902. Arthur Capper, publisher. 
Subscription, 50 cts. Sworn detailed average 
circulation for first three months 1915, 84,- 
154* net paid; 20 to 40 pages, 4 columns; 
length of columns, 13 3/14 in.; width, 2% in. 
Forms close one week in advance. Can not 
use matrices. Office, 1106 Chemical Build- 
ing. 

Advertising rates, agate, 35 cts. a line; 
full page (740 lines), $210; back cover page, 
$230. Reading notices, 70 cts. a line. Classi- 
fied, 4% cts. per word; 4 times, 16 cts. 
per word. 

See advertisement on colored insert be- 
tween pages 476 and 477. 



MODERN HOSPITAL Monthly. Architec- 
ture. Equipment and Administration of Hos- 
pital and Sanitariums. Established Sep- 
tember 1913. The Modern Hospital Publish- 
ing Co., publishers. Subscription, $3. Sworn 
detailed average circulation for year ending 
May 1915, 7,000*; 208 pages; 2 columns; 
length of columns, 9V 2 in.; width, 3ft in. 
Forms close 10th preceding month. Office, 
Metropolitan Building, Grand Avenue and 
Olive Street. 

Advertising rates, % page, $22; *& page. 
$40; one page, $72; on yearly contract, $18, 
$34 or $60 respectively. 



NATIONAL ELKS HORN Monthly 
(20th). B. P. O. Elks. Established 1S99. 
Norman M. Vaughan, publisher. Subscription, 
$1.50. Claimed average circulation for year 
1914, 51,000; 16 pages, 3 columns; length of 
columns, 12 in.; width. 2% in. Office, 1419-20 
Syndicate Trust Building. 

Advertising rates, $3 an inch; full page, 
$100; Vz or Y page, pro rata. 



NATIONAL FARMER AND STOCK GROW- 
ER Monthly (1st). Agricultural. Establish- 
ed 1898. Hale Publishing Co., publishers. 
Subscription, 50 cts. Detailed average cir- 
culation for 1914, 121,922* net paid; 32 
pages, 4 columns; length of columns, 12 % 
in.; width, 2V& in. Forms close 25th of 
month preceding. Office, 3550 Vista Avenue. 

Advertising rates, agate, 50 cts. a line; 
three consecutive insertions or 175 lines in 
one issue, 47 cts.; six insertions or 390 lines, 



NELSON CHESMAN & CO.'S RATE BOOK. 



165 



MISSOURI 



ir> cts.; twelve insertions or 700 lines, 42 
ets. a line. Full position 10% extra. 
See advertisement on page 561. 



NATIONAL GOOD ROADSTER Monthly 
(1st). Better Highways. Established 1914. 
Good Roadster Publishing Co., publishers. 
Subscription, $1. Guaranteed average cir- 
culation for 1915, 20,000; 16 to 48 pages, 
4 columns; length of columns, 12 in.; width. 
2Vs in. Can use matrices. Forms close 10 
days in advance. Office, 1414 Wright Bldg. 

Advertising rate, agate, 11 cts. a line; full 
page $65; % page, $35; Yi page $18. Class- 
ified, 10 cts. a line. 



NATIONAL RIP SAW Monthly. Socialist. 
Established 1904. National Rip Saw Publish- 
ing Co., publishers. Subscription, 50 cts. 
Detailed average circulation for year 1914. 
231,008*; 16 pages, 4 columns, length of 
columns, 12 in.; width. 2% in. Forms dose 
5th preceding month. Office, Pontiac Bld'g. 

Advertising rates, agate, $1 a line; M 
page (168 lines), $151.20; Y 2 page, 302.40; 
one page, $490; full back page, $550. 

See advertisement on page 537. 



PHILATELIC JOURNAL OF AMERICA 
Monthly (1st). Philatelic Stamp Security 
Co., publishers. Subscription, $1. Claimed 
average circulation for 1914, 10,878; 48 
pages, 2 columns; length of columns, 8 in.; 
width, 2% in. Cannot use matrices. Forms 
close 15th of preceding month. P. O. Ad- 
dress, Wellston Station. 

Advertising rates, 25 cts. per line, (six 
words, 11 lines to an inch), with discount of 
25% on 1,000 line contract. 



POST-DISPATCH Every evening except 
Sundav, and SUNDAY MORNING. Independ- 
ent. Established 1852. Pulitzer Publishing 
Co., proprietors. Subscription, daily, $3 ; Sun- 
day, $2. Sworn detailed average circulation 
for year 1914, daily, 176,190* Sunday, 313,- 
826*; daily, 12 to 28 pages; Sunday, 60 to 80 
pages, 8 columns; length of columns. 20 in.; 
width, 2-fo in. Can use matrices. Office, 210- 
212 North Broadway. 

Advertising rates, Sunday, Thursday, Fri- 
day, 34 cts.; Monday, Tuesday, Wednesday, 
30 cts.; Saturdays. 25 cts. a line; on yearly 
contract, Sunday, Thursday, Friday, 13 timea 
or 2,000 lines, 30 cts.; 26 times or 3,000 
lines. 28 cts.; 78 times or 5.000 lines. 24 cts.; 
104 times or 7,500 lines, 22 cts.; 156 times 
or 10.000 lines, 20 cts. Monday. Tuesday, 
Wednesday, 2,000 lines, 27 cts.; 26 times or 
3.000 lines, 24 cts.; 78 times or 5.000 lines, 
21 cts.; 104 times or 7,500 lines, 20 cts.; 
156 times or 10,000 lines, 19 cts.; Saturday 
only, 8 times or 2.000 lines, 23 cts.; 13 times 
or "3.000 lines, 22 cts.; 26 times or 5,000 
lines, 19 cts.; 39 times or 7,500 lines, 18 
cts.; 52 times or 10,000 lines, 17 cts. 

Schools and resorts, daily or Sunday, 20 
cts. a line. 



MISSOURI 



Comic Section, back page, in colors only, 
75 cts. a line, flat. 

Sunday Magazine, inside page only, 70 cts. 
a line, flat. Rotogravure Section, 75 cts. a 
line; on yearly contract, 6 times, 70 cts. 2,000 
lines, 65 cts.; 13 times or 3,000 lines, 60 
cts.; 26 times, or 5,000 lines 50 cts., a line. 

Readers; Monday, Tuesday, Wednesday or 
Saturday, 75 cts.; Thursday, Friday or Sun- 
day, $1 a count line, flat; reading style, daily 
or Sunday, $1.25 a line, flat. 

Classified, ordinary; daily or Sunday, 10 
cts. a line; agents, canvassers, salesmen, em- 
ployment agencies, trade schools, etc., 15 
cts. a line ; medical, toilet articles, etc., 
25 cts. ; agate caps, or 3-em dashes top and 
botton, 5 cts. a line extra; real estate dis- 
play in real estate classifications only, 25 
cts. a line; real estate display, run of paper, 
regular display rates ; display on Want pages 
(except real estate classification), regular dis- 
play rates. Cuts on heavy-faced type not ac- 
cepted for classified columns. 



QUEEN'S WORK Monthly (15th). 
Catholic-Home. Established 1914. Jesuit 
Fathers, publishers. Subscription, $1. Claimed 
average circulation for 1914, 20,000; 64 
pages, 2 columns: length of columns, 8 in.; 
width, 2% in. Can use matrices. Forms 
close 1st of month preceding. Office, 3200 
fiussell Avenue. 

Advertising rates agate, full page (224 
lines) $35; Vz page, $18; M page, $10, % 
page, $5.50; back cover, $100; inside cover 
$50; covers run in colors 20 cts. a line. 



RAILROAD TELEGRAPHER Monthly. 
Fraternal. Labor. Order of Railroad Tele- 
graphers, publishers. Established 1885. Sub- 
scription, $1. Claimed average circulation for 
rear 1914, 42,000; 182 pages, 2 columns; 
length of columns, 8 in.; width, 2% in. Forms 
close 5th current month. Can use matrices. 
Office, Star Building. 

Advertising rates, $9 an inch; hi page, $27; 
% page, $45; one page, $75. Discount, 10, 
15 or 33%% on 3, 6 or 12 consecutive inser- 
tions respectively. 

See advertisement on page 493. 



REPUBLIC Every morning including 
SUNDAY, and SEMI-WEEKLY, Mondays and 
Thursdays. Democratic. Established 1808. 
George fcnapp & Co., publishers. Subscrip- 
tion, daily, if 4 . Sunday, $2: Semi-weekly, 50 
cts. Sworn detailed average circulation for 
six months ending June 30, 1915, daily and 
Sunday, 109,303* net; Sunday, 115,337* net; 
semi-weekly, 153,288* net; daily, 10 to 24 
pages; Sunday, 50 to 60 pages; semi-weekly, 
16 pages, 7 cclumns; length of columns, 21% 
in.; width, 2% in. Can use matrices. Office, 
Seventh and Olive Streets. 

Advertising rates, agate, daily or Sunday, 
15 cts. a line; 156 times within one vear, 
I I cts.; 156 times and total space of 7,500 
lines, 13% cts. a line. Open space within one 
year, 5,000 lines, daily, 14 cts.; Sunday, 15 
cts.; 7.5O0 lines, daily, 13 1 L> cts., Sunday, 15 



166 



NELSON CHESMAN & CO.'S RATE BOOK: 



MISSOURI 



cts. a line. Specified positions, -">', extra. 
Classified, 10 cts. a line; personals, medical, 
etc., 15 cts. a line. Reading notices, 50 cts.; 
preferred pages, $1 a line in daily : 
75 cts. and $1 in Sunday issue, with dis- 
counts on 500 lines or more. SEMI-WEEK- 
LY, including both issues same week and two 
issue Rural Route Daily Republic, same week 
55 cts. a line Reading matter, counted lines, 
double display rate. COMBINATION", display, 
(Twice-a-Week, two issues same week, Rural 
Route Daily Republic, three issues same week 
and Farm Progress, one issue), 80 cts. a 
line; (Twice-a-Week two issues same week, 
and Rural Route, two issues same week) 55 
cts. a line; (Farm Progress, one issue, and 
Rural Route, three issues same week), 35 cts. 
a line. Preferred position, (not guaranteed 
in Rural Route edition of daily), 259c extra. 
Reading notice, double display. Sunday edi- 
tion can be included with any of the above 
combinations for an added rate of 15 cts. a 
line for display, or 50 cts. a line for readers. 



ROSS-GOULD L. & L. COMPANY 
See advertisement on page 434, 458, 4G8 
and 500. 



ROUND TABLE Every Saturday. Sunday 
school for Boys and SOCIAL CIRCLE. Every 
Saturday, Sunday School for Girls. Established 
1890. Christian Board of Publication, pub 
Ushers. Claimed combined average circula 
tion for year 1914, 41,000; 16 pages, 3 col- 
umns; length of columns, 10% in.; width, 2 % 
in. Can use matrices. Forms close four weeks 
in advance. Office, 2710-14 Pine Street. 

Advertising rates, agate, combined, 10 cts. 
flat a line. 



SPORTING GOODS DEALER Monthly 
(1st). Established 1899. Charles C. Spink 
& Son, publishers. Subscription, 50 cts. 
Claimed average circulation for year 1914, 
12,000; 72 pages, 2 and 3 columns; length 
of columns, 10 in.; width, Zy z and 2*4, in. 
Forms close 20th preceding month. Office, 
1002 Olive Street. 

Advertising rates, 1 inch, narrow column, 
$2; M page, $12; % page. $20; one page, 
$35. Discount, 5% on six months; 10% 
on one year. 



SPORTING NEWS Everv Thursday. 
Sporting. Established 1886. Charles C. Spink 
& Son, publishers. Subscription, $2. Claimed 
average circulation for year 1914, 75.000; 8 
pages, 7 columns: length of columns. 22 in.; 
width, 2Vi in. Office, 1002 Olive Street. 

Advertising rates, agato. 20 cts. a line. 
Reading notices, 50 cts a line. 



STAR Every evening except Sunday. In- 
dependent. Established 1880. Subscription, 
$3. Sworn average circulation for first six 
months 1915. 61,552; 12 to 24 pages, 8 col 
urans; length of columns, 21 11/14 in.; width. 
j, 1 ., in. Can use matrices. Office, Star Building. 
Twelfth and Olive Streets. 



MISSOURI 



Advertising rates, agate, 12 cts. a line; 
1,000 lines within one year, 10 cts.; 2,000 
lines or more, 8 cts. a line. Preferred position, 
25% extra. Special rates for publishers, 
schools and colleges or hotels and summer re- 
sorts, 10 cts. a line. Classified, 7 cts. a line; 
three times, 6 cts.; six times, 5 cts. a line, 
leading notices, 50 cts. a count line. 

See advertisement on page 435. 



SUNDAY WATCHMAN 
Watchman. 



See Western 



TEXAS AND OKLAHOMA OFFICIAL 
RAILWAY AND HOTEL GUIDE. Monthly 
(1st). Travel & Hotel. Established 1896. 
Texas Railway Guide Co., publishers. Sub- 
scription, $1.50. Claimed average circulation 
for year 1914, 10,000; 150 pages, 1 column; 
length of column, 7V 2 in.; width, 3% in. Can 
use matrices. Forms close 18th of month pre- 
ceding. Office, Railway Exchange Bldg. 

Advertising rates, y 2 inch, $1.50; 1 inch, 
$2.50; iy 2 in.; $3.75; 2 y 2 in.; $5; % page, 
$6.25; full page, $12.50. 



TIMES Every evening except Sunday. In- 
dependent. Established 1907. German-Amer- 
ican Press Association, publishers. Subscrip- 
tion, $3. .Sworn average circulation for first 
six months 1915, 94,610* net paid; 12 to 32 
pages, 7 columns; length of columns, 21 3/7 
in.; width, 2% in. Can use matrices. Office, 
Broadway and Chestnut Streets. 

Advertising rates. 30 cts. a line; x k inch 
or more, 13 times, 20 cts.; 26 times,. 17 cts.; 
52 times, 15 cts.; 104 times, 13 cts.; 156 
times, or more, 12 cts. a line; 1,000 lines, 
within one year, 20 cts.; 2,000 lines, 18 cts. a 
line; 3,000 lines, 16 cts.; 5,000 lines, 14 
its.; 10,000 lines, or more, 12 cts. a line. 
Publishers, 15 cts.; schools and colleges, 20 
cts.; hotels and summer resorts, 18 cts. a line. 
Reading notices, nonpareil. $1 a line; first 
page readers, $2 a line. Classified, 10 cts. 
a line. 

See advertisement on page 439. 



T. P. A. MAGAZINE Monthly (15th). 
Traveling Men-Fraternal. Established 1905. 
Travelers' Protective Association of America 
Publishers. Subscription, 50 cts. Claimed aver- 
age circulation for year ending .June 1915, 
48,715* net; 32 to 72 pages, 2 columns, 
length of columns, 8 in.; width. 2*4 in. Can 
not use matrices. Forms close 1st. Office, 
915 Olive Strct. 

Advertising rates, full page, $60; 3 months, 
$50; months, $45: one rear. $40 each in- 
sertion: Vi page, $32.50. '$27.50. $24.75 or 
$22; Vi page. $17.50. $15. $13.50 or $12; 
% pa^e, $10, $8, $7.20 or $6.40 respectfully. 



UROLOGIC AND CUTANEOUS REVIEW 
Monthly. Medical. Established 1897. The 
Philmar Company, publishers. Subscription, 
$2. Claimed average circulation for 1914. 
18,650; 96 pages, 2 columns; length of col 
umns, 9% in.; width, 2% in. Forms close 



NELSON CHESMAN & CO.'S RATE BOOK. 



167 



MISSOURI 



10th preceding month. Office, 3700 Morgan 
Street. 

Advertising rates, A page, $5.75; Vs page, 
$9: V* page, $17; % page, $30; one page, 
$54. Reading notices, 75 cts. a line. Dis- 
count on 3 or more consecutive insertions. 



MISSOURI 



WESTERN WATCHMAN Every Thursday, 
and SUNDAY WATCHMAN every Saturday. 
Roman Catholic. Established 1864. The Watch- 
man Co., publishers. Subscription, each, $2. 
Sworn combined circulation for \ ear 1914, 
3,500; 16 pages. Office, 720 Chestnut Street. 

Advertising rates, agate, 85 cts. an inch, 
with discount of 5, 10. 15 or 20% on 10, 50 
200 or 500 in. space. Readers, 25 cts. a line. 



WESTLICHE POST Every morning, and 
MISSISSIPPI BLAETTER, Sunday German. 
Republican. Established 1857. German-Ameri- 
can Press Association, publishers. Subscrip- 
tion, morning-. $4; Sunday, $2. Sworn average 
circulation for six months prior to April, 1915. 
morning 26,482; Sunday, 25,762; daily, 12 
pages; Sunday, 36 to 60 pages, 7 columns; 
length of columns, 21 3/7 in.; width, 2% in. 
Can use matrices. Office, Broadway and Chest- 
nut Street. 

Advertising rates, agate, morning, 15 cts.; 
1.000 lines, within one year, 12 cts.; 
2 500 lines, 9 cts.; 5,000 lines, or more. 8 
cts. a line; Sunday, 20 cts. a line; 1.000 
lines within one year, 15 cts.; 2,500 lines, 12 
cts.; 5,000 lines, or more, 10 cts. a line. 
Reading notices, daily, 35 cts. a line; Sunday, 
50 cts. Classified, 10 cts. a line. 

See advertisement on page 574. 



WOMAN'S NATIONAL WEEKLY Every 
Saturday. Woman's National Publishing Co.. 
publishers. Subscription, $1. Sworn detailed 
average circulation for 1914, 200,450* net: 
8 pages 7 columns; length of columns. 21 
in.; width, 2% in. Can use matrices. Office 
University City. 

Advertising rates, agate, 50 cts. a line. 
Reading notices, 75 cts. a line. Classified, 
5 cts. per word. 



WORD AND WORKS THE REV. IRL R. 
HICKS' MAGAZINE Monthly (20th of 
month preceding). Domestic and Scientific. 
Established 1888. Word and Works Pub- 
lishing Co., publishers. Subscription, $1. 
Guaranteed average circulation for year 1915, 
27,000; 28 pages, 3 columns; length of col- 
umns. 11 in.; width, 2V 2 in. Can use 
matrices. Forms close 6th preceding month. 
Office, 3401 Franklin Avenue. 

Advertising rates, agate, 30 cts. a line: 
full page, $136; cover page, $140. Classified, 
2 Vz cts. per word. 



WORLD Semi-weekly, Sunday and Wed- 
nesday. Independent. Established 1914. A. 
N. Parentin, publisher. Subscription, $2.50. 
Claimed average circulation for six months 
ending July, 1915, 6.317: 8 pages, 7 col 
limns; length of columns, 20 in.; width, 214 



in. Can use matrices. Office, 11 North 3rd 
St. 

Advertising rates. S cts. a line. Reading 
not ires, 25 its. a line. Classified, 5 cts. a 

lino. 



SEDALIA Population, 1910 census, 17,822; 
1915 estimate, 25,000. Two trunk line and 
three branch railroads. Located in a rich 
agricultural and stock raising district. Lead, 
zinc, coal and fine lime stone near. Indus- 
tries include flour and feed mills; meat and 
poultry packing plant; breweries; found- 
ries; boiler works; candy, clothing, harness, 
disinfectant, cigar, broom, mattress and 
shoe factories; also railroad shops of two 
large railway systems located here. 



GARDEN AND FARM NEWS Monthly 
(15th). Agricultural and Beekeeping. Estab- 
lished 1912. Garden and Farm News Co., 
publishers. Subscription, 25 cts. Claimed 
average circulation for years 1913, 60,000; 
16 pages, 3 columns; length of columns, 10% 
in.: width, 2% in. Forms close 25th of pre- 
ceding month. 

Advertsing rates, 25 cts. a line. 



PERRY'S MUSICAL MAGAZINE Month- 
ly (15th). Musical. Established 1882. A. W. 
Perry and Sons Music Co., publishers. Sub- 
scription. $1.50. Claimed average circulation 
for year, 5,000; 24 pages, 3 columns; 
length of columns, 10 in.; width, 2V2 in. Of- 
fice, 306 Broadway. 

Advertising rates, $1 an inch with dis- 
counts on yearly contracts. 



SPRINGFIELD Population 35,201. Two 
railroad systems consisting of eight radiat- 
ing lines. Shipping center of a most excel- 
lent agricultural district. All lines repre- 
sented by wholesale houses. Industries in- 
clude wagon factory, flour mills, planing 
mills, iron wo.rks, clothing, furniture, stave, 
broom and carriage, or two hundred fac- 
tories in all. Also machine shops of St. 
Louis & San Francisco Ry., employing 
2,500 men. Drury College, State Normal 
School, St. DeChantel and Loretto Acade- 
mies are located here. Annual value of man- 
ufactured products, $10,000,000.00. 



LEADER- Everv evening except Sunday. 
SUNDAY MORNING. Democratic. Establish- 
ed 1867. H. S. Jewell, publisher. Subscrip- 
tion, daily, $5.40. Sworn detailed average 
circulation for twelve months prior to April, 
1915, daily, 11,222* net paid; and Sunday, 
10,772* net paid; 8 to 32 pages, 7 columns; 
length of columns, 20 in.; width,' 2% in. Can 
use matrices. 

Advertising rates, daily or Sunday, agate, 4 
cts. a line: 1,000 lines, 3 cts.; 2,000 lines, 2 
cts. Preferred position, 15% extra. Strictly 
mail order advertising, 2 cts. a line. Classi- 
fied, lc. a word, first insertion; y 2 c. each 
subsequent consecutive insertion. Reading 
notices (locals), 5 cts. a line; pure read 



168 



NELSON CHESMAN & CO.'S RATE BOOK. 



MISSOURI 



ing, 10 cts. a line; first page readers, 25 cts. 
a line. 

See advertisement on page 477. 



OZARK COUNTRYMAN Monthly (loth). 
Agricultural. Established 1913. H. S. Jewell 
publishers. Subscription 25, cts. Sworn aver- 
age circulation for twelve months prior to 
April, 1915. 14,316* net paid: 8 pages, 4 col- 
umns: length of columns, 15 in.; width, 2*4 
in. Can use matrices. Forms close 12th. 

Advertising rates, agate, 5 cts. a line; 1.000 
lines or 12 times, 4 cts. a line. Classified, 2 
<-ts. per word. 



OZARK MAGAZINE Monthly (10th). II 
lustrated. Rural. Established 1912. H. A 
and A. G. Marten, publishers. Subscription 
$1. Claimed average circulation for 1914 
5,000; 68 pages, 2 columns; length of col 
umns, 8 in.; width, 2% in. Cannot use 
matrices. Forms close 28th of month preced- 
ing. 

Advertising rates, $2.10 an inch, inside 
front and back pages, $40; back page, $50; 
(two colors), $65. Discounts, 5, 10, 15, 20, 
25 or 30% on 2, 4, 6, 8, 10 or 12 insertions. 



MISSOURI 



REPUBLICAN Every morning except 
Monday. Republican. Established 18 9 3. 
Springfield Missouri Republican Co., publish- 
ers. Subscription, $4. Sworn average circu- 
lation for six months prior to April 1915, 10,- 
056*; 10 to 36 pages, 7 columns; length of 
columns, 20 in.; width, 2% in. Can use 
matrices. 

Advertising rates, agate, 3 cts. a line; ex- 
ceeding 2,000 lines, 2V 2 cts.; exceeding 3,000 
lines, 2 cts. a line; preferred position. 10% 
extra. Reading notices, 10 cts. a count line. 
Classified, lc. a word. 

Sec advertisement on page 504. 



WARRENSBURG Population 4,689. On Mis- 
souri Pacific Railroad. Large quarries of 
blue sandstone, which is extensively shipped. 
Other industries are shoe and overall fac- 
tories and wagon tire works. State Normal 
School is located here. 



STAR-JOURNAL Every Friday. Demo- 
cratic. Established 1882. Star-Journal Pub- 
lishing Co. (Inc.), publishers. Subscription. 
$1. Claimed average circulation for year end- 
ing May 1915, 4,500; 8 pages, 7 columns; 
length of columns, 21^ in.; width, 2% in. 
Cannot use matrices. 

Advertising rates, 22 cts. an inch. 



MONTANA 



ANACONDA Population 10,134. B. A. &. 
P. R. R. In the center of a farming and 
mining district and has the largest copper 
smelting and refining plant in the world, 
treating 12,000 tons of ore daily and pro- 
duces 700,000 pounds of copper daily; hav- 
ing a monthly pay roll of $300,000. 



daily or Sunday, lc. per word or $1.50 a line 
per month. 



STANDARD Every morning including 
SUNDAY. Independent. Established 1889. 
Standard Publishing Co., publishers. Sub- 
scription, $7. Sworn average circulation for 
six months prior to April 1915, daily and Sun- 
day, 10,956* net paid; daily, 12 to 16 pages; 
Sunday, 24 to 40 pages, 7 columns; length of 
columns, 20 in.; width, 2% in. Can use mat- 
rices. 

Advertising rates, agate, daily, 4 cts. a 
line; two tin.es or more a week three months 
or longer, 3% cts.; six times a week six 
months or longer, or three times a week one 
year (156 times), 3 cts. a line; on yearly 
contracts, 3,500 lines, 3% cts.; 7,000 lines or 
more, 3 cts. a line. For Sunday service, add 
Vzd. a line. Preferred positions, specified 
pages, 15%; next to reading (minimum 28 
lines deep), 10%; full position (minimum 42 
lines deep), 25%; apart from other advertis- 
ing. 100% additional. Reading notices, daily 
or Sunday, in body type, 50 cts. a line; 
minion run of paper, 25 cts. a line. Classified, 



BILLINGS Population, 1910 census, 10,031; 
1915 estimate, 15,000. Located midway 
between St. Paul and the Coast on the 
Great Northern and Chicago, Burlington & 
Quincy and the Northern Pacific Railroad, 
in a thriving live stock and agricultural 
district. Is the supply point of Eastern 
Montana and Northern Wyoming. It is the 
center of one of the largest irrigated regions 
in the world and in the heart of an enormous 
newly developed rain farming district. The 
growing of sugar beets for an enormous 
sugar factory is one of the chief industries 
of the farming population. Industries are 
sugar factories (third largest in America). 
Flour mill (600 barrel capacity), lumber 
mill, foundry, railroad shops, packing house, 
creamery and brick yards, as Polytechnic 
Institute and Manual Training School, nine 
public schools and one accredited high 
school. Annual product inn, $30,000,000.00. 
Bank clearings during 1914, $23,456,- 
503.26. 



CAMPBELL'S SCIENTIFIC FARMER 
Monthly (1st). Agricultural. Established 
1907. Scientific Soil Culture Co., publishers. 
Subscription, $1. Sworn detailed average cir- 



NELSON CHESMAN & CO.'S RATE BOOK. 



169 



MONTANA 



MONTANA 



culation for year 1914, 33,165*; 32 pages, 3 
columns; length of columns, 10 in.; width, 2% 
in. Forms close 20th preceding month. 

Advertising rates, agate, 20 cts. a line; full 
page, $78; Yz page, $40; % page, $21. Dis- 
counts on six and twelve month contracts, 5 
and 10% respectively. Reading notices, 25 
cts. a count line. Classified, 4 cts. per word. 

See advertisement on page 530. 



GAZETTE Every morning, including 
SUNDAY. Republican. Established 1885. 
Gazette Printing Co., publishers. Subscrip- 
tion, $5. Claimed average circulation for 
1914, 5,250; 8 to 16 pages, 7 columns; 
length of columns, 20 in.; width, 2% in. Can 
use matrices. 

Advertising rates, 45 cts.; 250 in., 40 cts.; 
500, 35 cts. an inch. Special position, 
15 or 25% extra. Composition, 5 cts. an inch 
extra. Readers, 12 cts. a. count line. Classi- 
fied, lc. per word. 

JOURNAL-TRBUNE- Every evening ex- 
cept Sunday. Independent-Democratic. Es- 
tablished 1906. J. M. Kennedy, publisher. 
Subscription, $7. Claimed average circula- 
tion for three months ending July, 1915, 
4,500; 8 to 16 pages, 7 coulmns ; length of 
columns, 20 i'i.; width. 2% in. Can use 
matrices. 

Advertising rates, 40 cts. an inch; 250 in. 
within one year, 25 cts.; 500 in., 30 cts. an 
inc>>. Snecial position, 10 or 20% extra. 
Olassifified, 5 cts. a line. 



BUTTE Population 39,165. Five railroads. 
Extensive mining interest; said to be the 
richest silver producing district in the world 
and to produce one-fifth the copper mined 
in the world; its mines and reduction works 
emplov 13,000 men, with monthly pay rolls 
of $1,500,000.00. 



MINER Every morning, including SUN- 
DAY. Democratic. Established 1876. Butte 
Miner Co., publishers. Subscription, $7.50. 
Sworn detailed average circulation for six 
months prior to April 1915, daily, 11,001* net 
paid; Sunday, 16,539* net paid; daily, 12 to 
16 pages; Sunday, 24 to 48 pages: 7 columns; 
length of columns, 20 in.; width, 2Vs in. Can 
use matrices. 

Advertising rates, agate, daily or Sunday, $1 
an inch; on yearly contract, 25 in., 75 cts.; 
50 in., daily, 60 cts., Sunday, 67 cts.; 100 
in., 50 or 57 cts.; 200 in., 47 or 54 cts.; 300 
in., 45 or 52 cts.; 400 in., 43 or 50 cts.; 500 
in. or more, 42 or 49 cts. an in.; for daily or 
Sunday respectively. Special positions, 10, 
15 or 25% extra. Reading notices, 25 cts ; a 
line, first insertion; 15 cts. subsequent in- 
sertions. Classified, 15 cts.; subsequent in- 
sertions, 10 cts. a line; $1.50 a line per 
month. 

See advertisement on page 488. 



POST Every evening except Sunday. In- 
dependent. Established 1913. Inter Moun- 
tain Publishing Co., publishers. Subscrip- 
tion, $5; sworn average circulation for six 
months prior to October, 1914, 12,456* net; 
10 to 16 pages, 7 columns; length of col- 
umns, 20 in.; width, 2 1 / & in. Can use mat- 
rices. 

Advertising rates, agate, 5Yz cts. a line; 26 
times or 1,400 lines, 5 cts.; 52 times or 2800 
lines, 4% cts.; 104 times or 4,200 lines, 4 
cts.; 156 times or 7,000 lines, ZYz cts. a line. 
Preferred position, 10 and 20% extra. Read- 
ing notices, 20 cts. a count line first in- 
sertion; 15 cts. subsequent insertions. Class- 
ified lc. a word. 

See advertisement on page 504. 



GREAT FALLS Populations, 1910 census, 
13,948; 1915 estimate, 26,500. Second 
largest city in the State. On G. N. and 
C. M. & St. P. Railway systems, with 
branches in various directions; 18 pas- 
senger trains in and out daily. Center 
of a great and rapidly developing agricul- 
tural district. Mineral resources extensive. 
Has abundant water power, and vast quan- 
tities of wool and stock are annually 
shipped. Is a big jobbing center. Industries 
include the largest copper smelting and re- 
fining plant in the world; iron foundry; 
mining machinery manufactory; flour ^ mill; 
caindy and overall factory and breweries. 



MONTANA FARMER Every Friday. Agri- 
cultural. Established 1913. The Tribune 
(Inc.), publishers. Subscription $1. Sworn 
detailed average circulation for three months 
ending March, 1915, 10,937* net paid; 8 to 10 
pages, 7 columns: length of columns, 20% in.; 
width, 2% in. Can use matrices. 

Advertising rates, agate, 7 cts. flat a line. 



ROCKY MOUNTAIN HUSBANDMAN 
Every Thursday. Agricultural. Established 
1875. Rocky Mountain Husbandman Co., pub- 
lishers. Subscription, $2. Claimed average 
circulation for year ending March, 1915, 6,200; 
8 pages, 6 columns; length of columns, 19 Yz 
in.; width, 2% in. Can use matrices. 

Advertising rates, agate, 5 cts. a line, with 
discounts of 10, 20 30 or 40% on 4, 13, 26 
or 39 times. Local or reading notices, set 
solid, 15 cts. a count line. 



TRIBUNE Every morning including SUN- 
DAY. Democratic. Established 1887. The 
Tribune (Inc.), publishers. Subscription, $7. 
Sworn detailed average circulation for six 
months ending March, 1915, daily, 8,002* net 
paid; Sunday, 8,184* net paid; 10 to 20 
pages, 7 columns; length ol culurnns, 20% in.; 
width, 2 U in. 

Advertising rates, 75 cts. an inch; 25 in., 
on yearly contract, 50 cts.; 50 in., 40 cts.; 



JVflLSOV Chesman & Co. is the only agency in the U. S. maintaining completely 
'" equipped branch establishments in each of the great divisions of the country where 
advertising centers are located St. Louis, Chicago Chattanooga and New York- 



170 



NELSON CHESMAN & CO.'S RATE BOOK. 



MONTANA 



100 in., 30 cts.; 200 in., 28 cts.; 300 in., 27 
cts.; 400 in., 26 cts.; 500 in., 25 cts.; 750 in., 
24 cts.; 1,000 in., 23 cts. an inch. Special 
positions next to reading, 10%; full position, 
20% extra. Composition, 5 to 7 cts. an inch 
extra. Reading notices, 15 cts. a line first in- 
sertion; 10 cts. a line subsequent insertions. 
Classified, lc. a word, with discount on one 
week or longer. 



HELENA Population 12,515. Two railroads. 
Distributing center of an agricultural and 
mining territory; has very rich gold, silver 
and iron mines. Industries include quartz 
mills, breweries, brick, tile and sewer pipe 
works, cracker and biscuit plants, smelters 
and concentrators, flour and lumber mills. 
Bank clearings during 1914, $00,493,824. 
00. 



INDEPENDENT Every morning inclua 
ing SUNDAY. Democratic. Established 1866. 
Independent Publishing Co., publishers. Sub- 
scription, $4. Detailed average circulation for 
1914, daily, 5,775*; Sunday, 6,185; daily, 10 
pages; Sunday, 24 to 32 pages, 7 columns; 
length of columns, 21 in.; width, 2% in. 

Advertising rates, agate, 56 cts. an inch: 
fulT position, 70 cts.; next to reading, 63 cts 
an inch; 100 inches used within one year, 35. 
49 or 42 cts. an inch respectively according 
to position. Reading notices, body type, 15 
cts.; bold face, 25 cts. a count line. Classi- 
fied, 15 cts. a line, first time; 10 cts. a line 
each subsequent consecutive insertion. 



MONTANA RECORD Every evening ex- 
cept Sunday and WEEKLY. Republican. Es- 
tablished 1900. The Montana Record Pub 
lishing Co., publishers. Subscription, daily, 
$6; weekly, $1. Sworn average circulation 
for six months prior to April, 1915, daily. 
7,877* net paid; Weekly, claimed average 
for 1914, 5,500; either edition, 8 to 10 pages. 
7 columns; length of columns, 20 in.; width, 
2^4 in. Can use matrices. 

Advertising rates, daily, 70 cts. an inch: 
100 in., 56 cts.; 300 in., 42 cts.; 600 in.. 
35 cts. Preferred position, 20% extra. Classi 
tied, lc. a word. Pure reading notices, 30 
cts.; local readers, 20 cts. a count line. WEEK 



MONTANA 



LY, 50 cts. an inch; 100 in., 40 cts.; 500 
in., 35 cts.; 1,000 in. or more, 30 cts. an 
inch. Pure reading notices, 20 cts.; local 
readers, 30 cts. a count line. Classified, lc. 
per word. 

See advertisement on page 504. 



NORTHWESTERN STOCKMAN AND FAR- 
MER Semi-monthly. (1st and 15th). Agri- 
cultural. Established 1884. Northwestern 
Stockman and Farmer (Inc.), publishers. Sub- 
scription, $1. Sworn average circulation for 
1914, 25,000*; 16 to 32 pages, 4 columns; 
length of columns, 14 in.; width, 2% in. 
Forms close five days in advance. 

Advertising rates, 12% cts. a line; 250 
lines, 11V 2 cts.: 500 lines, 10 cts.; 1,000 
lines, 9 cts.; 15.000 lines or more, 8 cts. 
line. Reading notices, 20 cts. a line. Classi- 
fied, 2 cts. per word. 



MISSOULA Population 12,869. Two trans- 
continental railroads. Fruit growing and 
Agricultural district ; lumbering, dairying 
.ind mining also extensively engaged in. 
Seat of- Montana Stnte University. Fort Mis- 
soula located here. 



MTSSOULIAN Everv morning including 
SUNDAY, and SENTINEL every evening 
except Sunday. Independent. Established 
1873. Missoulian Publishing Co., publishers. 
Subscription, $8. Sworn average circulation 
for six months prior to April 1915, morning 
4,619* net paid; Sunday, 5,182* net paid; 
evening, 2,541* net paid; daily, 8 to 16 pages; 
Sunday, 20 to 32 pages; 7 columns; length of 
columns, 21 in.; width, 2% in. Can use 
matrices. 

Advertising rates, combined morning and 
evening, or Sunday, $1 an inch, first insertion; 
70 cts. an inch, subsequent insertions. Open 
space, within one vear, 100 in., 62 cts. an inch; 
200 in., 56 cts.; 300 in., 51 cts.; 400 in., 
46 cts.; 500 in., 42 cts. an inch. Preferred 
position, 10 and 25% extra. Classified, morn- 
ing and evening, 2 cts. per word; Sunday, lc. 
per word. Reading notices, locals, 25 cts. a 
line; each subsequent insertion, 15 cts. a line; 
local brevities, 35 cts. a line. Bold face. 
double rate. 

Sec advertisement on page .">(i2. 




NELSON CHESMAN & CO.'S RATE BOOK. 



NEBRASKA 



171 



FREMONT Population 8,718. Located 37 
miles from Omaha, on Union Pacific, Chicago 
& Northwestern and Chicago, Burlington & 
Quincy Railway Systems; in a fertile grain 
growing and a prosperous stock railing and 
dairying district, for which it is a distribut- 
ing point, as well as for many other farm 
products and commodities. Other industries 
of importance are creameries; bottling, 
brick and concrete stone works; furniture, 
canning, carriage, cigar, incubator and re 
frigerator factories; stock yards; flour 
mills; foundry and machine shops and 
brewery. Bank clearings during 1914, $20,- 
000,000.00. 



TRIBUNE Every evening except Sunday. 
Republican. Established 1883. Hammond 
Printing Co., publishers. Subscription, $6. 
Sworn detailed average circulation for six 
months prior to April 1915, 4,891* net paid; 
12 to 16 pages, 7 columns; length of columns, 
21 in., width, 2% in. Can use matrices. 

Advertising rates, 18 cts. an inch; next to 
reading, 20 cts.; full position, 22 cts., an inch. 
Readers, (8 pt.), 3 cts., a count line; head 
lines count double. Classified, 4 cts. a line. 



HASTINGS Population, 1910 census, 9,338; 
1915 estimate, 15,540. Located 97 miles 
from Lincoln, on 5 railway systems; in 
the center of a thrifty agricultural and 
stock raising territory. Chief industries 
are harness, bottling and iron works; 
broom, candy, grainbin and cigar facto 
ries; brick plants; brewery; flour anil 
planing mills. Also has two large cold 
storage plants. Seat of Hastings College 
(Presbyterian). Also has a good Business 
College. Annual value of manufactured 
products, $2,000,000.00. Bank clearings for 
1914, $18,242,169.70. 



TRIBUNE Every evening except Sunday. 
Republican. Established, daily, 1905. Week- 
Iv. 1886. Adam Breede, editor and publisher. 
Subscription, $3. Sworn detailed average cir- 
culation for twelve months prior to April, 
1915, 5,640* net paid; 6 to 12 pages, 7 
columns; length of columns, 20 in.; width, 2% 
in. Can use matrices. 

Advertising rates, daily, 20 cts. an inch, flat. 
Reading notices, 10 cts. a line for first inser- 
tion and 5 cts. a line for each additional in- 
sertion. Classified, lc. per word. 



HEMINGFORD Population 272. On C, B 
& Q. R. R. Agricultural and stock raising 
being the principal industries, also has 
flour and feed mill. 



PRAIRIE FARM GUIDE Every Satur 
day. Agricultural and Ideal. Established 
1913. Prairie Farm Guide Co., publishers. 
Subscription, $1. Claimed average circula- 
tion for 1914, 7,000; 4 to 16 pages, 4 



columns; length of columns, 17 M: in.; width, 
2% in. Can use matrices. 

Advertising rates, 25 cts. an inch. Classi- 
fied, 2 cts. per word. 



LINCOLN Population, 1910 census, 43,973; 
1915 estimate, including suburbs, 65,000. 
Five railroads. Has extensive jobbing trade 
and is an important retail center. Very large 
grain shipments. Industries include gaso- 
line engine, brick and tile works, machine 
shops, publishing houses, flour mills; 
harness, copper cable lightning rod, fur- 
niture and wood working factories; pack- 
ing houses and creameries. State Capital 
Building, State Insane Asylum and State 
Prison located here. Also the seat of the 
University of Nebraska, Cotner and Wes- 
leyan Universities, Union College and 
Nebraska Military Academy. Bank clear- 
ing for 1914, $110,141,663.00. Total value 
of manufactured products for 1914, $17,- 
850,000.00. Wholesale business for 1914, 
$38,130,000.00. Post office receipts, during 
1914, $456,381.00. Total number of car 
loads freight received and shipped during, 
1914, 37,003. 



AMERICAN HOMESTEAD Monthly. Agri- 
cultural. Established 1883. Charles W. Bryan, 
publisher. Subscription, 25 cts. Claimed 
average circulation for year 1914, 35,000; 
16 pages, 4 columns; length of columns, 
12% in.; width, 2% in. Forms close 28th 
preceding month. Can use matrices. 

Advertising rates, agate, 20 cts. a line. 



AMERICAN POULTRYMAN Monthly. 
Poultry. Established 1894. American Poul- 
tryman Co., publishers. Subscription, 50 
cts. Claimed average circulation for 1914, 
30,000; 20 to 104 pages, 3 columns; length 
of columns, 10 in.; width, 2% in. Forms 
close 15th to 20th preceding month. 

Advertising rates, $3.60 an inch; 10 in., 
$3.24; 15 in., $3.06; full page, $2,88 an 
inch, with discount of 10, 15, 20 and 33%% 
on 4, 8. 9 or 12 month contracts. 



COMMONER Second week of each month. 
Democratic. Agricultural. Established 1901. 
William J. Bryan, editor. Chas. W. Bryan, 
publisher. Subscription, $1. Claimed average 
circulation for 1914, 100,000; 32 pages, 4 
columns; length of columns, 12 in.; width, 
J 1 ,-, in. Can use matrices. Forms close 
second Monday of each month. 

Advertising rates, agate. 35 cts. a line flat. 



DEUTSCH- AMERICAN FARMER Every 
Wednesday. German. Agricultural. Estab- 
lished 1888. Press Publishing Co., publish- 
ers. Subscription, $1. Sworn average circu- 
lation for year 1915, 133,869*; 16 to 24 
pages, 4 columns; length of columns, 13 9^ 
in. Can use matrices, 



172 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEBRASKA 



Advertising rates, agate, 35 cts. a line. 
Special position 5 or 15 cts. a line additional. 
Reading notices, 6 point, 60 cts. a line; bre- 
vier, 80 cts. a line; long primer, $1 a count 
line. Classified, 40 cts a count line. 



PREIE PRESSE Every Wednesday. Ger- 
man. Non-Partisan. Established 1884. Press 
Publishing Co., publishers. Subscription, 85 
cts. Sworn average circulation for year 
1915, 133,992*; 8 to 12 pages, 7 columns; 
length of columns, 19 5/7 in.; width, 2Ve in. 
Can use matrices. 

Advertising rates, agate, 35 cts. a line. 
Special positions, 5 or 15 cts. a line addition- 
al. Reading notices, 6 point (about 7 words 
to the line), 60 cts. a line; brevier, 80 cts. 
a line, long primer, $1 a line. Classified, 40 
cts. per count line. 

See advertisement on page 457. 



INDEPENDENT FARMER Every Thurs- 
day. Agricultural and Stock. Established 
1889. State Journal Co., publishers. Sub- 
scription, 50 cts. Claimed average circula- 
tion for year 1914, 35,000; guaranteed for 
1915-16, 50,000; 16 pages, 4 columns; length 
of columns, 14% in.; width, 2% in. Forms 
close Monday preceding. 

Advertising rates, agate, 25 cts. a line flat. 
Classified, 5 cts. per word. Reading notices, 
25 cts. a count line. 



INTER-STATE NEWSPAPER COMPANY 
Every Thursday. Non-Partisan. Established 
1890. Inter-State Newspaper Company, pub- 
lishers. In ten editions, as follows: AD- 
VANCE, Alvo; COURIER, Ceresco; MIRROR, 
Davey; Record, Denton; GAZETTE, Green- 
wood; MESSENGGER, Malcolm; Nebraska 
STATE DEMOCRAT, Lincoln; LEADER, 
Martel; REVIEW, Raymond; WATCHMAN, 
WVverly. Subscription, either edition, $1. Com- 
bined average circulation for six months end- 
ing June 1915, 8,500; 16 pages, 7 columns; 
length of columns, 19% in.; width, 2% in. 
Can use matrices. 

Advertising rates, agate, combined list, one 
inch one time, 75 cts.; one month, $2.40; three 
months, $7; six months, $12.50; twelve 
months, $23. Additional space at same rate. 
Locals, 25 cts. a line. 



NEBRASKA ECHO Every Friday. Ger- 
man. Independent. Established 190*0. Chr. 
Kuhl, publisher. Subscription, $1. Claimed 
average circulation for year 1914, 5,850; 8 
to 16 pages, 7 columns; length of columns, 
21 in.; width, 2% in. Can use matrices. 

Advertising rates, 30 cts. an inch. 



NEBRASKA FARMER Every Wednesday. 
Agricultural. Established 1859. S. R. Mc- 
Kelvie, publisher. Claimed average circulation 
for year 1914, exceeding 50,000 net; 24 to 48 
pages, 4 columns; length of columns, 14 in.; 
width, 2V e in. Forms close one week in ad- 
vance. 



NEBRASKA 



Advertising rates, agate, 30 cts. a line. 
Classified, 5 cts. per word. 



NEBRASKA STATE DEMOCRAT 
Inter-State News Paper Co. 



See 



NEBRASKA STATE JOURNAL Every 
morning including SUNDAY and EVENING 
NEWS, every evening except Sunday. Repub- 
lican. Established 1870. State Journal Co., 
publishers. Subscription, Journal, $5 ; News 
$3. Sworn detailed average circulation for 
six months prior to April 1915, Journal 22,- 
682* net paid; News, 14,359* net paid; Sun- 
day, 15,773; 10 to 12 pages, 7 columns; 
length of coulmns, 21% in.; width, 2% in. 
Can use matrices. 

Advertising rates, agate, covering both 
editions, or Sunday including Saturday 
Evening News, 5 cts, a line; next reading, 
5% cts.; full position, 6 cts. a line, fiat. 
Classified, in Sunday or daily Journal and 
News, lc. a word. 



NEBRASKA TEACHER Monthly. Educa- 
tional. Established 1873. George L. Towne 
publisher. Subscription, $1.25 ; circulation 
not given by publisher; 48 pages, 2 columns; 
length of columns, 8 in.; width, 3 in. Can 
use matrices. Forms close 20th preceding 
month. 

Advertising rates, $1.50 an inch; full page, 
$20; %, % or Vs page, pro rata. 



NEBRASKA WORKER Monthly (15th). 
Socialist. Established 1910. Enterprise Enter- 
priser Publishing Co., publishers. Subscription, 
50 cts. Sworn average circulation for year end- 
ing June 15th 1915, 11,391* net paid; 8 
pages, 6 columns; length of columns, 19% in.; 
width, 2% in. Can use matrices. Forms close 
25th of month preceding. Office, 2625 S. Street. 

Advertising rates, 40 cts. an inch flat. 



NEWS Every evening except Sunday. See 
State Journal. 



POULTRY TOPICS Monthly. Poultrv. 
Established 1890. State Journal Co., pub- 
lishers. Subscription, 25 cts. Claimed aver- 
age circulation for year 1914, 27,000; 16 to 
32 pages, 3 columns; length of columns, 10 
in.; width, 2% in. Can use matrices. Forms 
close 20th preceding month. 

Advertising rates, 20 cts. a line; 1,000 
lines or more within one year, or not less than 
7 lines in any one issue for twelve consecu- 
tive times, 15 cts. a line. 



STAR Every evening except Sunday. 
SUNDAY MORNING. Independent. Es- 
tablished 1902. Star Publishing Co., pub- 
lishers. Subscription, $4. Sworn detailed 
average circulation for first three months 1915, 
daily, 25,651*; Sunday, 12,085*; 12 to 36 
pages, 7 columns; length of columns, 21 % 
in.; width, 2'g in Tan use matrices. 



NELSON CHESMAN & CO.'S RATE BOOK. 



173 



NEBRASKA 



Advertising rates, agate, daily or Sunday, 
4 cts. flat a line. Preferred positions, 15 or 
20% extra. Classified, lc. per word. Liquor 
advertising (beer only), 7 cts. a line flat. 

Keating notices, 25 cts. a count line. Local 
notices, 15 cts. a count line. 



NEBRASKA 



NEBRASKA CITY Population 5,488. On 
Missouri River and two railway systems. 
Industries include metropolitan retail 
stores, large wholesale bouses, extensive 
pork packing houses, stock yards, canner- 
ies; implement, shirt, overall, caster, 
windmill and cigar factories; cereal,, flour- 
ing and alfalfa mills; bottling, vinegar and 
starch works; brick plant; packing 
houses. Fruit, corn and other agricul- 
tural products are raised in abundance in 
surrounding territory. State Institute for 
the Blind is located here. Annual value 
of manufactured and agriculture products, 
$82,765,000. Bank clearings during 1914, 
$7,147,600.00. 

NEWS Every evening except Sunday, 
and WEEKLY (in two parts, Tuesday and 
Friday). Democratic. Established 1854. 
News Co.. publishers. Subscription, daily, 
$5.20; weekly, $1.50. Sworn average cir- 
culation for six months prior to April 1915, 
daily, 2,162* net paid; weekly 5,284*; daily 
and weekly, 4 to 6 pages, 7 columns; length 
of columns, 22 in.; width, 2% in.; weekly, 4 
pages, 8 columns; length of columns, 24 in.; 
width, 2% in. Can not use matrices. 

Advertising rates, daily, 10 cts.; weekly, 
20 cts. an inch. Special position, 10 or 
20% extra. Composition, 5 cts. an inch 
additional. Locals, daily, 5 cts.; weekly, 8 
cts. a line. Classified, daily %c. ; weekly, 
lc. per word. 



NORFOLK Population, 1910 census, 6,025; 
1915 estimate, 8,114. Three railroads; C. 
& N. W., C. St. P. M. & O., and U. P. 
Center of fine agricultural region, devoted 
to stock raising and grain growing. In- 
dustries include canning factory, large flour 
and cereal mills, foundry and machine shop, 
wholesale thrashing machine and imple- 
ments, candy and ice cream factories, large 
wholesale bakeries. Annual value of agri- 
cultural products, covering ten counties 
tributary to Norfolk. $75,000,000.00. An- 
nual value of manufactured products, about 
$1,000,000.00. Bank clearings during 
1914, $15,000,000.00. 



NEWS Every evening except Sunday. 
Republican. Established 1877. The Huse 
Publishing Co., publishers. Subscription, $3. 
Sworn detailed average circulation for six 
months prior to April 1915, 9,116* net paid; 
8 to 16 pages, 7 columns; length of columns. 
20% in.; width, 2$ in. 

Advertising rates, 2% cts. a line; 2,800 
lines or more, within one year, 2 cts. a line. 
Full position, 25% or next reading, 15% 
extra. Classified, lc. per word. 



OMAHA Population, 1910 census, 124,096; 
1915 estimate, 185,000. On Missouri River 
and nine trunk line railroads operating 
21 distinct branches which tap extensive 
agricultural sections of Nebraska, Iowa, 
South Dakota, Kansas, Wyoming, Colorado 
and Montana. Jobbing center of a most 
extensive section and largest city in popula- 
tion, as well as in manufacturing, in the 
state. Second largest live stock market in 
the world. Industries include linseed oil 
works, distilleries and breweries, machine 
shops, packing plants, Union Stock Yards, 
agricultural implement jobbing and manu- 
facturing plants, motor car factory, cream- 
eries, white lead factories, foundries, silver 
and gold smelting works and brick yards. 
An output of $113,464,917.00, during, 1914, 
on packing house products. An output of 
26,241,000 lbs. on creamery products dur- 
ing year 1914. Bank clearings for 1914, 
$887,580,782.00. Total value of manufac- 
tured products for 1914, $196,312,537.00. 



BEE Every morning including SUNDAY, 
and every evening except Sunday. Estab- 
lished 1871. The Bee Publishing Co.. pub- 
lishers. Subscription, daily and Sunday, $6. 
Sworn average circulation for twelve months, 
prior to April 1915, daily, 51,622* net paid 
Sunday, 44,570*; daily, 8 to 24 pages, Sun- 
day, 36 to 72 pages; daily and Sunday, 7 
columns; length of columns, 21 in.; width, 2% 
in. Can use matrices. 

Advertising rates, daily or Sunday, agate, 
7 cts. a line, flat; next to reading, 7% cts.; 
full position, 8 cts. a line. Classified, 2 cts. 
per word, first time, 1 % cts. per word for 
each subsequent consecutive insertion. Read- 
ing notices, minion, 40 cts. a line; by the 
month, $7.50 a line. 



CESKO-AMERICKY VENKOV S e m i - 
Monthly (1st and 15th). Bohemian. Agri- 
cultural. Established 1910. Pokrok Pub- 
lishing Co., publishers. Subscription, $1. 
Claimed average circulation for year 1914, 
17,654; 36 to 48 pages, 4 columns; length of 
columns, 12% in.; width, 2 Vs in. Cannot 
use matrices. Office, 1417-19 South 13th 
Street. 

Advertising rates, agate, 6 cts. a line. 
Reading notices, 15 cts. a line. Classified, 
2 cts. per word. 



DANSKE PIONEER Every Thursday. 
Danish. Established 1872. Sophus F. Neble 
Publishing Co., publishers. Subscription, 
$2 25. Claimed average circulation for year 
1914, 37,935; 12 to 16 pages, 8 columns; 
length of columns, 23 in.; width, 2 'it in. 
Can use matrices. Office, Neble Building. 

Advertising rates, agate, 84 cts.; special 
position, 98 cts. an inch; reading notices 
and display appearing among reading notices, 
$2.10 an inch. 



DROVERS' JOURNAL-STOCKMAN Every 
evening except Sunday. Live Stock and 
Farm. Established 1888. Journal-Stockman 



174 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEBRASKA 



NEBRASKA 



Co., publishers. Subscription, $4. Sworn aver- 
age circulation for six months prior to April 
1915, 20,020* net paid; 4 to 12 pages, 7 col- 
umns; length of columns, 21 5/7 in.; width, 
2 1 /& in. Can use matrices. 

Advertising rates, agate, 5 cts. a line; 
on yearly contract, 1,000 lines, 4 cts.; 5.000 
lines, 3% cts.; 10,000 lines, 3 cts. a line. 
Classified, 7 cts. a count line. Reading no- 
tices, 10 cts. a count line; first page, 25 
cts. In combination with Kansas City, Mo.. 
Drovers' Telegram, and East St. Louis Na- 
tional Live Stock Reporter, display, 14 cts. 
a line; 1,000 lines, 13 cts.; 5,000 lines, 12 
cts.; 10,000 lines, 11 cts. a line. 



EVERY CHILD'S MAGAZINE Monthly 
(1st). Juvenile-Educational. Established 1914. 
Grace Sorenson, publisher. Subscription, 75 
cts. Circulation not given by publisher; 32 
pages, 2 columns; length of columns, 8 in.; 
width, 2% in. Can use matrices. Forms close 
25th of month preceding. Office, 314-16 So. 
Nineteenth St. 

Advertising rates, $1 an inch. 



HOSPODAR Every other Wednesday. 
Bohemian. Agricultural. Established 1891. 
National Printing Co.. publishers. Subscrip- 
tion, $1. Sworn detailed average circulation 
for year 1914, 31,029*; 32 to 40 pages, 4 
columns; length of columns, 13% in.; width. 
2% in. Office, 509-511 S. 12th Street. 

Advertising rates, $1.40 an inch. Read 
ing notices, 25 cts. a count line. Classified. 
2 cts. per word. 



MOTORIST Monthly. Automobiles and 
Aeronautics. Established 1909. The Motor- 
ist Publishing Co.. publishers. Subscription, 
$1.50. C'aimed average paid circulation for 
year 1914, 14,588; 76 pages, 3 columns; 
length of columns, 11% in.: width. 3 in. 
Forms close 20th preceding month. Office, 
Bee Building. 

Advertising rates, 25 cts. a line. Classi 
tied,' same rate; 12 issues, $2.50; Vb page (17 
lines). $5.70; Vs page, $10.80; % page 
$20.57; y 2 page, $38.56; one page, $72.45 
with discounts on 3, 6 and 12 insertions. 



NEBRASKA FARM JOURNAL S e m i- 
Monthly (1st and 15th). Agricultural. Estab- 
lished 1896. Arthur Capper, publisher. Sub 
scription, 50 cts. Sworn detailed average cir- 
culation for year 1914, 100,666*; 16 to 40 
pages, 4 columns; length of columns, 13 3/14 
in.; width, 2 T 3 S in. Can use matrices. Office. 
Chamber of Commerce Building. 

Advertising rates, agate, 40 cts. a line; 
full position, 10% extra; one page, $240- 
back cover, $265. Reading notices, 80 cts. a 
\ine. Classified, 5 cts. per word. 

See advertisement on colored insert be- 
tween pages 476 and 477. 



lished 1899. The Daily News Publishing Co., 
publishers. Subscription, daily and Sunday, 
$::. Sworn detailed average circulation for 
six months ending July, lit 15. daily, 79,069* 
net paid; Sunday, l4.oic net paid; daily, 
In to 24 p:ises: Sunday, 40 pages or more; 
7 columns; length of columns, 20 in.; width. 
*J 's in. Can use matrices. Office, 17th anil 
Jackson Streets. 

Advertising rates, agate. 9 cts. a line; with 
position, 10 cts a line, flat. Classified, 1 % 
cts. per word; $1.80 a line per month. Read- 
ing notices, 50 cts. a count line. 



OSVETA AMERTOKA Every Wednesday. 
Bohemian. Illustrated National Weekly. Es- 
tablished 1884, National Printing Company, 
publishers. Sworn detailed average circula- 
tion for year 1914. 25,721*; 24 pages, 5 
columns; length of columns, 16 in.; width, 2Vs 
in. Office, 509-511 S. 12th Street. 

Advertising rates, 80 cts. an inch. Reading 
notices, 15 cts. a count line. 



POKROK ZAPADU; CRETESKY POK- 
ROK, Crete. Neb.; KANSASKY POKROK, 
Wilson. Kans.; POKROK. Schuvler, Neb.; 
DAKOTSKY POKROK, Tyndall, S. Dak.; 
IOWASKY POKROK, Cedar Rapids. la.; 
MINNSOTSKY POKROK, St. Paul-Minneap- 
olis. Minn. Every Tuesday. Bohemian. Es- 
tablished 1871. Pokrok Publishing Co.. pub- 
lishers. Subscription, for either edition, $1.- 
50. Claimed average circulation for year 
1914, Pokrok Zapadu, 17,311; all edit'ions 
combined, 26,311; 12 to 16 pages, 6 columns; 
length of columns, 20 in.; width, 2% in. Office, 
1417 South 13th Street. 

Advertising rates, agate, Pokrok Zapadu, 
56 cts. an inch; in combination with the six 
other editions, $1.20 an inch, flat. Either 
of the otner editions. 28 cts. an inch, flat. 
Reading notices in Pokrok Zapadu or either 
of the other editions, 15 cts. a line. Classi- 
fied, lc. per word. 



POSTEN Every Wednesday. Swedish. 
Established 1886. Omaha Posten Publishing 
Co., publishers. Subscription. $1 ; claimed 
average circulation for year 1914, exceeding 
15,000; 12 pages, 7 columns; length of col- 
umns, 21 y 2 in.; width, 2y 8 in. Office, 1505 
Howard Street. 

Advertising rates, 50 cts. an inch. Pre- 
ferred position, 20% extra. Reading no- 
tices, 15 cts. a line. Classified, lc. per word. 



NEWS Every evening except Sundav : 
SUNDAY MORNING. Independent. Estab- 



RURAL WEEKLY Everv Thursday. Agri- 
cultural. Mail Order. Established 1911. L. V. 
Ashbough, publisher. Subscription, 25 cts. 
Sworn detailed average circulation for six 
months ending July; 1915, 86,935*; 8 pages. 
7 columns; length of columns, 20 in.; width. 
2 1 , / t in. Can use matrices. Office, 17th and 
Jackson Streets. 

Advertising rates, 25 cts. a line: in position, 
30 cts. a line flat. Reading notices, 50 cts. 
a count line. Classified, 10 cts. a line. For 
the "Clover Leaf Combination" see Woman's 
Home Weekly. Minneapolis. 



NELSON CHESMAN & CO.'S RATE BOOK. 
5RASKA NEBRASKA 



175 



SOVEREIGN VISITOR Monthly. Fra- 
ternal. Established 1890. Woodmen of The 
World, publishers. Subscription. $1. Detailed 
average circulation June 1915, 786,000* 
net; 24 pages. 4 columns; length of columns, 
13 % in.; width, 2V 6 in. Forms close 10th of 
preceding month. Office, Woodmen of the 
World Building. 

Advertising rates, $2 a line flat, excepting 
for full page of 756 lines, $1,360.80. 



TIDINGS Monthly. Fraternal.-M. O. W. 
Established 1895. Woodmen Circle, publish- 
ers. Subscription, 50 cts. Guaranteed cir- 
culation for year 1915-16, 175,000; 16 pages, 
I columns; length of columns, 13% in.; width. 
2y 8 in. Office, W. O. W. Building. 

Advertising rates, agate, 60 cts. a line. 
Reading notices, $1 an inch. 



TRIBUEXE Every evening except Sun- 
day and WEEKLY (Thursday). German. In- 
dependent. Established 1882. Tribuene Pub- 
lishing Co., publishers. Subscription, daily, 
$5.20; weekly. $1.50. Claimed average cir- 
culation for year 1914. daily, 11,400 net; 
weekly, 14.600 net; 8 to 12 pages, 7 columns; 
length of columns. 21 in.: width, 2% in. 
Office, 1311 Howard Street. 

Advertising rates, daily or weekly, 50 cts. 
an inch; on yearly contracts, 250 in., daily. 
45 cts.; 500 in., daily, 42 cts., weekly, 45 
cts.; 1,000 in., daily, 40 cts.. weekly, 42 
cts.;_ 2.000 in., daily, 38 cts., weekly, 40 cts. 
an inch. Reading notices, 15 cts. a line; 
special position on front page, 30 cts. a line. 



WOODMEN NEWS Monthly (1st). Fra- 
ternal W. O. W. Established 1900. John 
T. _ Yates, publisher. Subscription, 25 cts. 
Claimed averaee circulation for year ending 
June, 1915, 5,000; 16 pages, 4 columns: 
length of columns, 1 1 ^ in : width. 2 1 ( 1 in 
Tan use matrices. Forms dose 10th of 



month preceding. Office, W. O. W. Build- 
ing. 

Advertising rates, $1 an inch. 



TWENTIETH CENTURY F A R M E R 
Every Saturday. Agricultural. Established 
1900. The Bee Publishing Co., publishers 
Subscription, $1 ; Claimed average circulation 
for year 1914, 108,456; 20 to 48 pages, 4 
columns; length of columns, inside, 12% in., 
back cover, 13 \' 2 in.; width. 2% in. Forms 
close Friday preceding. Can use matrices. 
Office, Bee -Building. 

Advertising rates, agate, 50 cts. a line, 
flat. Classified. 5 cts. per word. Reading 
notices. $1 a brevier line. 



WORLD-HERALD Every morning in- 
cluding SUNDAY, every evening except Sun- 
day. Independent. Established 1865. World 
Publishing Co., publishers. Subscription. 
daily and Sunday, $4. Sworn detailed average 
circulation for twelve months prior to April 
1915, daily, 59,844* net paid; Sunday, 46,- 
681* net paid; daily, 10 to 28 pages; Sunday, 
48 to 64 pages, 7 columns; length of columns, 
21 in.; width, 2% in. Can use matrices. Office, 
1412 Farnam Street. 

Advertising rates, agate, daily, 8 cts. a 
line: Sunday, 7 cts. a line: position, next 
reading, %c. ; full position, lc. special page, 
1 V2 cts. a line extra. Reading notices. 50 cts. 
a line; telegraphic or local news readers, $1 
a line. Classified, 2 cts. per word; two or 
more consecutive insertions, 1 *& cts. per word. 



SUPERIOR Population 2,106. Four rail- 
roads. In the center of fine agricultural 
region. Industries include cement, cigar 
plow, ice cream and candy factories; flour 
and other milling interests. Largest horse 
and mule market in the state. Next to 
Omaha in grain and transfer elevators. 
Annual value of manufactured products. 
$2,000,000.00. 



PHILATELIC WEST AND COLLECTORS 
WORLD Monthly. Philatelic. All Hobbies. 
Established 1895. L. T. Brodstone publisher. 
Subscription, 75 cts. Claimed average circula- 
tion for year 1914, 5,000; 100 pages or more. 
2 columns; length of columns, 6 in.; width, 
2y 2 in. 

Advertising rates, 18 cts. a line. Exchange 
or trade columns, 3 cts. per word. 



UNIVERSITY PLACE Population 3.200. 
Suburb of Lincoln. On Chic, Burl. & Quin. 
and Chic, R. I. & Pac. Railway systems 
Nebraska Wesleyan University located 
here. 



UNION WORKER Monthly (1st). Tem- 
perance. Established 0000. Mrs. A. M. Bunt- 
ing, publisher. Subscription, 50 cts. Claimed 
average circulation for year 1914, 6,500; 8 
pages, 3 columns; length of columns, 13 in.; 
width, 3 in. Can use matrices. Forms close 
14th of month preceding. 

Advertising rates, 50 cts. an inch. 




176 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEVADA 



RENO Population, 1910 census, 10,867; 
1915 estimate, 12,000. Three railroads. 
Jobbing and distributing center of a very 
wide territory. Seat of State University of 
Nevada. Bank clearings for 1914, $14,082,- 
616.10. Annual income from the various 
industries, $2,100,000.00. 



GAZETTE Every evening except Sunday. 
Republican. Established 1876. Reno Gazette 
Publishing Co*, publishers. Subscription, 
$6. Sworn average circulation for six months 
ending June, 1915, 4,089* net paid; 8 to 22 
pages, 7 columns; length of columns, 20% 
in. ; width, 2 T a ;; in. 

Advertising rates, 60 cts. an inch ; one 
week, 40 cts.; one month, 35 cts.; an inch. 
Preferred position, 15 and 25% extra. Classi- 
fied, lc. per word. Reading notices, 20 cts. a 



line ; pure readers, 
readers. $1 a line. 



50 cts. ; telegraphic 



NEVADA STATE JOURNAL Every morn- 
ing. Democratic. Established 1870. Nevada 
State Journal (Inc.), publishers. Subscription, 
$6. Sworn average circulation for six months 
prior to October, 1914, 4,804 net paid; daily, 
8 pages; Sunday, 10 to 16 pages, i columns; 
length of columns, 20 % in.; width 2Vb in. 

Advertising rates, 42% cts. an inch; 51 in.. 
40 cts.; 101 in., 37 y 2 cts.; 501 in., 32% cts.: 
1,001 in. or more, 3o cts. an inch. Reading 
notices, minion, 20 cts. a count line; starred 
agate, 10 cts. a line for first insertion; subse- 
quent insertions, % above rates. Classified, 
lc. a word first insertion; %c. a word each 
subsequent insertion. 



NEW HAMPSHIRE 



CONCORD Population, 1910 census, 21,497; 
1915 estimate, 23.000. Fine granite quar- 
ried in the vicinity. Has abundant water 
power. Manufactures cotton, woolens, silver- 
ware, electrical apparatus, machinery, belt- 
ing, harness, insulated wire, boxes, axles, 
flour, carriages, wagons and bathroom fur- 
niture. State House, State and Public 
Libraries and State Hospital for the Insane, 
also Boston and Maine R. R. repair shops 
located here. 



INDEPENDENT STATESMAN Semi- 
weekly (Monday and Thursday). Republi- 
can. Established 1823. Wm. D. Chandler, 
publisher. Subscription, $1.25; circulation 
not given by publisher; 8 pages, 7 columns; 
length of columns, 20% in.; width, 2% in. 
Can not use matrices. 

Advertising rates, 50 cts.; an inch up to 
five in. with discounts of 10, 20, 30, 40 or 
50% on contracts for 5, 10, 15, 20 or 25 or 
more times; 250 in., within one year, 14 cts.; 
500 in., 12 cts.; 1,000 in., 8 cts.; an inch. 
Composition, 10 cts., an inch additional. 
Readers, 20 cts.; business notice readers, 10 
cts. a line. 



CANADO-AMERICAIN Monthly (1st). 
French-Canadian. Fraternal. Established 1899. 
Association Canado-Americain, publishers. Sub- 
scription, 50 cts. Claimed average circulation 
for year 1914, 12,000; 6 pages, 7 columns; 
length of columns, 20 in.; width, 2% in. 

Advertising rates upon application. 



MANCHESTER Population 70,063. On Mer- 
rimac River and Boston and Maine R. R. 
Has fine water power. Has largest cotton 
mills in the world, also woolpn and paper 
mills, iron works, brush, baseball bat, knit- 
ting machine needle, shoe and cigar factor- 
ies hosiery mills and locomotive works. An- 
nual value of manufactured products, $49,- 
500,000.00. 



MIRROR AND AMERICAN Every even- 
ing except Sunday, and MIRROR AND FARM- 
ER, Thursdays. Republican. Established 
1850. John B. Clarke Co.. publishers. Sub- 
scription, daily, $6; weekly, 50 cts. Claimed 
average circulation for twelve months prior to 
April 1915, daily, 4,792; weekly 10,000; 
daily; 8 to 12 pages; weekly, 8 pages, 7 
columns; length of columns, 20% in.; width, 
2% in. Can use matrices. 

Advertising rates, daily, agate, $1. an inch; 
25 in. within one year, 75 cts.; 50 in., 50 
cts.; 100 in., 40 cts.; 200 in., 37% cts.; 300 
in., 35 cts.; 400 in., 33 cts.; 500 in., 30 cts.; 
600 in., 29 cts.; 700 in., 28 cts.; 800 in., 27 
cts.; 900 in., 26 cts.; 1,000 in., 25 cts.; 
2,000 in., 24 cts.; 3,000 in., 23 cts.; 4,000 
in., 22 cts.; 5,000 in., 20 cts. an inch. Posi- 
tion, 10, 25, 331/3% or 50% extra. Reading 
notices, minion, 40 cts. a line; 100 lines, 35 
cts.; 250 lines, 30 cts.; 500 lines, 25 cts.; 
1.000 lines or more, 20 cts. a count line. 
Classified, %c. per word. WEEKLY, display, 
10 cts. a line; 1,000 lines, 9 cts.; 2,000 lines, 
8 cts.; 3,000 lines, 7 cts.; 5,000 lines, 5 cts.; 
7,000 lines, 4 cts. a line. Minion readers, 25 
cts. a line; nonpareil, 20 cts. 



UNION AND LEADER Morning and even- 
ing except Sunday. Independent. Established 



NELSON CHESMAN & CO.'S RATE BOOK. 



177 



NEW HAMPSHIRE 



NEW HAMPSHIRE 



1863. The Union-Leader Publishing Co., pub- 
lishers. Subscription, morning, $5; even- 
ing $3. Sworn combined circulation for 
twelve months prior to April 1915, detailed 
average, 26,586* net paid; 10 to 24 pages, 7 
columns; length of columns, 22 in.; width, 2% 
in. Can use matrices. Office, Union-Leader 
Building, 48 Hanover Street. 

Advertising rates, 10 cts. a line; 1,000 
lines, 9 cts.; 2,000 lines, 8 cts.; 3,000 lines, 
7 cts.; 4,000 lines, 6 cts.; 5,000 lines, 5% 
cts.; 10,000 lines, 5 cts. a line. Reading 
notices, 30 cts. a line. Classified, lc. a word; 
displayed, 7 cts. a line. 



NASHUA Population 26,005. Located at 
the junction of the Nashua and Merrimac 
Rivers, on Boston and Maine Railroad, 
two divisions or six radiating lines. Has 
abundant water power. The principal indus- 
tries are cotton mills, iron, steam engine, 
novelty, door, sash and blind works; refrig- 
erator, furniture, spring-bed, hot air and 



ventilating register, paper machinery, freez- 
er, cotton, card, shoe wood box, and glazed 
paper factories. Annual payroll of the vari- 
ous enterprises, $4,000,000.00. Annual value 
of manufactured products, $20,500,000.00. 



TELEGRAPH Every evening except Sun- 
day. Republican. Established 1832. Tele- 
graph Publishing Co., publishers. Subscrip- 
tion, $5. Claimed average circulation for year 
1914, 5,200; 8 pages, 7 columns; length of 
columns, 20% in.; width, 2% in. Can not 
use matrices. 

Advertising rates, 40 cts. an inch; on con- 
tract, 50 in., 35 cts.; 100 in., ao cts.; 250 
in., 28 cts.; 500 in., 25 cts.; 750 in., 18 
cts.; 1,000 in., 15 cts. an inch. Preferred 
position, 15% extra. First page, double 
card rate. Last page, % additional. Com- 
position, $1 an hour for time consumed. 
Readers, last page, 10 cts.; black face, 15 
cts. a line; inside pages, 5 cts. a line. Classi- 
fied, 3 lines three times, 25 cts. 



NEW JERSEY 



ASBURY PARK Population 10,150. On At- 
lantic Ocean. Noted as sea side summer 
resort. Industries include mill work; 
paper box, clothing, underwear and sleep- 
ing garment manufactures. 



PRESS Every evening except Sunday; 
SUNDAY MORNING. Independent Dem- 
ocratic. Established 1879. J. Lyle Kin- 
month, publisher. Subscription, daily, $5; 
Sunday, $1.50. Sworn detailed average cir- 
culation for six months ending March, 1915, 
7,465* net paid; daily, 12 to 24 pages; Sun- 
day, 16 to 24 pages, 8 columns; length of 
columns, 21% in.; width, 2% in. Can use 
matrices. 

Advertising rates, 30 cts. an inch; 100 in., 
28 cts.; 200 in., 26 cts.; 300 in., 24 cts.; 400 
in., 22 cts.; 500 in. or more, 20 cts. an inch. 
Composition, 5 cts. an inch extra. Preferred 
position, 10 or 25% extra. Classified, lc. per 
word. Reading notices, 10 cts. a count line. 



ATLANTIC CITY Population, 1910 census, 
46,150; 1915 estimate, 53,000. On Atlantic 
Ocean and three railroads. Enjoys excel- 
lent reputation of summer and winter re- 
sort. Manufactures unimportant. 



PRESS Every morning except Sunday, 
and EVENING UNION. Republican. Estab- 
lished 1895. Press-Union Company, publisher. 
Subscription, morning or evening, $3. Sworn 
average circulation for twelve months prior to 
April, 1915, combined, 15,152* net paid; 10 
to 16 pages, 8 columns; length of columns, 
20% in.; width, 2% in. 



Advertising rates, agate, covering both the 
Press and Union, 5 cts. a line. Open space, 
within one year, 1,000 lines, 4% cts.; 3,000 
lines, 4 cts.; 5.000 lines, 3% cts.; 10.000 
lines or more, 3 cts. a line. Preferred posi- 
tion, 10 and 25% extra. Classified, first two 
insertions, 2 cts.; lc. per word, thereafter. 
Reading notices, inside pages, 25 cts. a line; 
first part and telegraphic readers, 50 cts. a 
line. 

See advertisement on page 434. 



REVIEW Every morning except Sunday. 
Independent. Established 1872. Review 
Publishing Co., publishers. Subscription, $3. 
Claimed average circulation for year 1914, 
7,048 net paid; 8 to 32 pages, 7 columns; 
lensrth of columns, 21 in.; width, 2% in. 

Advertising rates, 3 cts. a line: 2000 lines, 
on yearly contract, 2% cts.; 3,000 lines, 2 
cts. a line. Special position 10 or 25% extra. 
Reading notices, 15 cts. a line. Classified, lc. 
per word. 

See advertisement on page 438. 



SUNDAY GAZETTE Every Sunday. Re- 
publican. Established 1890. Harry E. 
Smith, publisher. Subscription, $1. Claimed 
average circulation for 1914, 5,560; 24 pages, 
7 columns; length of columns, 20 in.; width. 
2% in. Cannot use matrices. 

Advertising rates, 40 cts. an inch; one 
month, 35 cts.; three months or 100 in., 30 
cts.; six months, 27% cts.; one year or 
250 in., 25 cts.; 500 in., 22% cts.; 1,000 in. 
or more, 20 cts. an inch. Reading notices, 15 



178 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW JERSEY 



cts. first insertion; 10 cts. a line for subse- 
quent insertions; first page, 25 cts. a line. 
Classified, lc. per word. 



NEW JERSEY 



UNION. Evening edition of Press, which 
see. 

See advertisement on page 434. 



BRIDGETON Population, 14,209. Two rail 
roads. Surrounded by agricultural district. 
Industries include carriage and machine 
shops, canneries, iron and glass works. 



NEWS Every evening except Sunday. 
Republican. Established 1879. Evening 
News Co. (Inc.), publishers. Subscription. 
$3. Sworn average circulation for twelve 
months prior to April, 1915, 5,047* net paid: 
6 and 8 pages, 7 columns; length of col- 
umns, 20% in.; width, 2% in. 

Advertising rates, 35 cts. an inch; 25 in., 
25 cts.; 100 in., 20 cts.; 250 in., 18 cts.; 
500 in. or more, 15 cts. an inch. Composi- 
tion, 5 cts. an inch extra. Classified, lc a 
word. Reading notices, 5 cts. a line. 



BURLINGTON Population 8,336. Port o' 
entry. On Delaware River and the Penn- 
sylvania Railroad. Shipping point of 
garden, orchard and dairy products to 
Philadelphia. 

ENTERPRISE Every evening except Sun- 
day. Republican. Established 1884. En- 
terprise Co., publishers. Subscription, $3. 
Sworn average circulation for twelve months 
ending April 1915, 4,580* net paid; 6 to 8 
pages, 7 columns, length of columns, 20% in.; 
width, 2% in. 

Advertising rates, 42 cts. an inch ; 100 in. 
within one year, 28 cts.; 250 in., 26 % cts.; 
500 in., 24% cts.; 1,000 in., 21 cts.; 5,000 
in., 17% cts. an inch. Composition, 5 cts. an 
inch additional. Special position, 10 or 25% 
extra. Reading notices, 15 cts. a line, first 
insertion; subsequent insertions, 10 cts. a 
line. Classified, 4 lines, 3 times, 25 cts. ; ad- 
ditional insertions or lines, pro rata. 



BUTLER Population 2,265. On N. Y. Susq. 
& Western Railroad. A noted health re- 
sort. Industries include paper and rub 
ber mills. Annual value of manufactured 
products, $2,500,000.00. 



HAUSDOKTOR Monthly. German. Med 
ical. Established 1890. Benedict Lust, M. 
D., editor. Subscription, $1. Claimed aver- 
age circulation for year 1914, 15,000; 48 
pages, 2 columns; length of columns, 8 in.; 
width, 2% in. Forms close 20th preceding 
month. 

Advertising rates, -fa page, one time, $3; 
% page, one time, $5.50; % page, $10; % 
page, $18; one page, $30. 



CAMDEN Population 94,538. Fourth larg- 
est city in the state. Opposite Philadel- 
phia, Pa., on Delaware River and three 
railroads. Has a number of large Bhip 
yards and extensively engaged in commerce. 
Industries include large steel pen works, 
plants for the production of fertilizers, 
chemicals, dyes, paints, glass, morocco and 
varnish ; also woolen and cotton mills, iron 
foundries, as well as large trade in shoes, 
shawls, laces, oil cloths, talking machines, 
wall paper, machinery, canned soups and 
matches, or more than 100 manufacturing 
industries of various kinds, employing vp- 
wards of fifty thousand people. Annual ex- 
penditure of $2,000,000.00 for maintenance 
and operation of city government. Assessed 
valuation of property, real and personal, is 
about $37,000,000.00. Annual value of 
manufactured products, $50,000,000.00. 



COURIER Every evening except Sunday. 
Independent Republican. Established J 882. 
The Courier Co., publishers. Subscription, 
$3. Sworn average circulation for six months 
prior to April, 1915, 10,967* net paid; 12 to 
16 pages, 7 columns; length of columns, 21% 
in.; width, 2% in. Can use matrices. 

Advertising rates. 10 cts. a line; one month, 

4 cts.; three months, 3% cts.; e. o. d., 4 
cts.; six months, 3 cts.; e. o. d., 3% cts.; 
one year, 2 cts.; e. o. d., 2% cts. a line, 
per time; 1,000 lines within one year, 3 
cts.; 2.500 lines, 2% cts.; 5,000 lines, 2 
cts. a line. Special position, 25% extra. 
Heading notices, 15 cts. a line; other than 
first page, three months, 10 cts.; one year, 

5 cts. a line. Classified, 10 cts. a line; one 
week, 5 cts. a line, per time. 



MUSICAL ENTERPRISE Monthly (15th). 
Musical. Established 1888. W. M. Kain, pub- 
lisher. Subscription, 50 cts. Claimed aver- 
age circulation for year 1914, 8,000; 28 pages, 
4 columns; length of columns, 12 in.; width, 
2 Vi in. Can not use matrices. Forms close 
1st of month. Office, 717-19 Federal Street. 

Advertising rates, $1.25 an inch, witti dis- 
counts for time and space. 



OUTLOOK Every Thursday. Independent 
Established 1896. L. F. Bonaicer & Son, pub- 
lishers. Subscription 25 cts. Sworn average 
circulation for year ending May 1915, 10,00n + . 
8 pages, 5 columns; length if columns, 15% 
in.; width, 2% in. Cannot use matrices. 
Office, 764 Federal Street. 

Advertising rates, 35 cts. an inch. 



POST-TELEGRAM Every evening except 
Sunday. Republican. Established 1875. 
Post-Telegram Co.. publishers. Subscription, 
$3. Sworn average circulation for six months 
prioj- to April 1915, 11,011* net paid; 10 
to 16 pages, 7 columns; length of columns, 
20% in.; width, 2% in. Can use matrices. 

Advertising rates, agate, 10 cts. a line; 
350 lines, within one year, 9 cts.: 700 lines, 
7 cts.; 1,400 lines, 5 cts.; 2,800 lines, 4 cts.; 



NELSON CHESMAN & CO.'S RATE BOOK. 



179 



NEW JERSEY 



4,200 lines, 3 cts.; 7,000 lines, 2% cts. ; 
14,000 lines, 2 cts. a line. Preferred posi- 
tion, 10 and 20% extra. Classified, lc. u 
word. 



DOVER Population 7,468. Located on 
Morris Canal, Del. Lack. West. & Central 
R. R. of N. J. Railway Systems. Industries 
are rolling, silk and knitting mills; railroad 
car and overall factories; furnace and range 
works. 



INDEX Every Friday Democratic. Estab- 
lished 1875. Francis F. Hummel editor and 
publisher. Subscription, $1. Claimed average 
circulation for year 1914, 4,489 net; 10 
pages, 8 columns; length of columns, 24 in.; 
width, 2Ve in- Can not use matrices. 

Advertising rates, 17 cts. an inch. Composi- 
tion 3 cts. an inch additional. 



ELIZABETH Population 73.409. On two 
railroads, twelve miles from New_ York. 
Handles large quantities of anthracite coal 
and also manufactures mill, concrete block 
and gas heating machinery, edge tools, har- 
ness, iron castings, hardware, saws, sewing 
machines, bronze powders, artificial stone 
products, wire and cables, creosoting and 
disinfecting products, carbonic acid gas, art 
goods and calendars, electric fans, motors 
and supplies, roofing materials and chemi- 
cals. Annual value of manufactured prod- 
ucts, $29,447,000.00. 



JOURNAL Every evening except Sunday. 
Republican. Established 1871. Aug. S. 
Crane, publisher. Subscription, $6. Sworn 
detailed average circulation for year ending 
April, 1915, 12,311* net paid; 12 to 36 pages, 
7 columns; length of columns, 21 in.; width. 
2Vs in. Can use matrices. 

Advertising rates, 25 in., 75 cts. an inch; 
35 in., 60 cts.; 50 in., 55 cts.; 75 in., 50 cts.; 
100 in., 45 cts.; 200 in., 40 cts.; 300 in., 38 
cts.; 400 in., 36 cts.; 500 in. or more, 35 cts. 
an inch. A discount of 5 cts. an inch is 
allowed when plates of entire advertisement 
are furnished. Classified, lc. per word. Read- 
ing notices, first page, 30 cts. a line; inside 
pages, 25 cts. a line; 100 lines, 20 cts.; 200 
lines, 15 cts.; 300 lines, 12 cts.; 500 lines, 10 
cts. a line. 



TIMES Every evening except Sunday. 
Democratic. Established 1901. Elizabeth 
Evening Times Co., publishers. Subscription. 
$3. Sworn average circulation for six months 
prior to April, 1915, 8,842* net paid; 12 
to 36 pages, 8 columns; length of columns, 
21 in.; width, 2% in. 

Advertising rates, agate, 5 cts. a line; less 
than 500 in., on contract, 40 cts. an inch; 
500 in., or 3 t. a. w. for one year, 35 cts. 



NEW JERSEY 



Reading notices, 30 cts. a line; first page, 50 
cts. a line. Classified, lc. per word. 



FREEHOLD Population 3,233. On Central 
Railroad of New Jersey and Pennsylvania 
Railroad. Is a distributing point and trad- 
ing point and trading center for a wide and 
prosperous agricultural district. Other in- 
dustries are canning factory, turning out 
3,000,000 cans of beans and peas annually; 
file and iron works; night clothing and uni- 
form factories; rug and carpet mills. 



TRANSCRIPT Every Friday. Democratic. 
Established 1888. Moreau Bros:, (Inc.), pub- 
lishers. Subscription $1. Sworn average cir- 
culation foryear ending April 1915, 4,862*; 10 
to 20 pages, 7 columns; length of columns, 
21% in.; width, 2% in. Cannot use matrices. 

Advertising rates. 25 cts. an inch. Preferred 
positions, 10 or 25% extra. Reading notices, 
10 cts. a line. Want ads, lc. per word. 



HACKENSACK Population 14,050. On two 
railroads; 12 miles distant from New York 
City. Industries include paper and silk 
mills and jewelry factory. 



RECORD AND BERGEN COUNTY HER- 
\LD Every evening except Sunday. Inde- 
pendent. Established 1895. Subscription, $3. 
Sworn average circulation for six months prior 
to April 1915, 5,315* net paid; 8 to 16 pages, 
7 columns; length of columns, 20 in.; width, 
2% in. Can use matrices. 

Advertising rates, 50 cts. an inch ; 50 in., 
within one year, 40 cts.; 100 in., 35 cts.; 250 
in., 25 cts.; 500 in., 22 cts. 750 in., 20 cts. 
Preferred position, 10 and 25% extra. Com- 
position, 5 cts. an inch additional. Reading 
notices, 20 cts. a line, first time; 10 cts. sub- 
sequent insertions. Classified, lc. per word. 



HOBOKEN Population 70,324. On Hudson 
River opposite New York City, with which 
it is connected by tunnels and ferries. Two 
railroads. Port of entry and starting point 
for different European steamer lines. In- 
dustries include sugar factory, silk mills, 
foundry and machine shops, tannery and 
automobile factory. Large shipments of 
coal made. Seat of Stevens Institute of 
Technology. 



COLUMBIAD Monthly. Knights of Col- 
umbia. Columbiad Publishing Co., publish- 
ers. Subscriptions, 25 cts. Claimed average 
circulation for year 1914, exceeding, 350,000; 
24 pages, 4 columns; length of columns, 13% 
in.; width, 2 l /& in. Forms close 15th preceding 
month. 

Advertising rates, agate, 75 cts. a line; full 
page (760 lines), $456; y 2 page, $256.50; 
4 page, $135. 08. Reading notices, $1.50 a 
line. 

See advertisement on pnge 522. 



"THERE is nothing new under the sun, but there is something newlu 
* advertised every tick of the clock- 



12 



180 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW JERSEY 



HUDSON OBSERVER Every evening ex- 
cept Sunday. Independent. The Hoboken 
Printing and Publishing Co., publishers. Es- 
tablished 1892. Subscription, $3. Sworn 
average circulation for six months prior to 
April 1915, 38,644* net paid; 12 to 32 pages, 
7 columns; length of columns, 21% in.; width, 
2\'s in. Can use matrices. 

Advertising rates, agate, 10 cts. a line; one 
month, 8 cts.; three months, 7 cts.; six 
months, & x k cts.; one year, 6 cts. a line. 
Open space within one year, 1,000 lines, 9 
cts.; 2,000 lines, 8 cts.; 5,000 lines, 7 cts.; 
7,000 lines, 6% cts.; 10,000 lines, 6 cts. a 
line. Real estate, 8 cts. a line, with discount 
on 2,500 lines or more. Special flat rate 
for financial, 10 cts. a line; hotels and resorts, 
6 cts. a line; publications, 8 cts. a line. 
Double column advertisements must be_ at 
least 21 lines deep; triple column, 42 lines 
deep. Preferred position, 15 or 25 % extra. 
Reading notices, minion, 25 cts. a line; first 
page, 50 cts. a line, with discount on 500 
lines and over. Telegraphic readers, first 
page, $1 a line; inside pages, 50 cts. a line. 
Classified, lc. a word; displayed, 10 cts. a 
line. 



JERSEY CITY Population, 1910 census, 
267,779; 1914 estimate, 293,921. On Hud- 
son River and New York Bay, opposite 
New York City; the terminal point of 
the transcontinental railroad trunk lines 
connecting with New York City by tunnels 
and ferries. Starting point for a number 
of European steamboat lines. Manufactures 
include locomotive, gas engine and railroad 
supply works, sugar refineries, crucible, lead 
pencil, paint, oakum, textile, gas and electric 
fixture and soap factories; foundry; ma- 
chine shops; grain elevators. Annual value 
of manufactured products, $200,000,000.00. 



CHRONICLE Every Friday. Independ- 
ent. Established 1894. The Chronicle Pub. 
Co., publishers. Subscription, $1; circula- 
tion not given by publisher; 4 to 8 pages, 
6 columns; length of columns, 20 in.; width, 
2% in. Can use matrices. Office, 273 Wash- 
ington Street. 

Advertising rates, 50 cts. an inch, with dis- 
count of 10, 20 or 50% on 300, 1,000 or 5,- 
000 in. Reading matter, first page, 20 cts.; 
second page, 20 cts.; third page, 10 cts. a 
count line. 



GLOS NARODU Every Thursday. Polish. 
Independent. Established 1890. Victor 
Wilusz, publisher. Subscription, $1.50. 
Claimed average circulation for year 1914, 
16,720; 6 pages, 6 columns; length of col- 
umns, 20 in.; width. 2% in. Office, 205 
Washington Street. 

Advertising rates, 37% cts. an in. for 
electrotyped matter or 50 cts. an inch for set 
matter. 



NEW JERSEY 



lished 1867. The Evening Journal Associa- 
tion, publishers. Subscription, $6. Sworn 
detailed average circulation for three months 
ending March, 1915, 23,335*; 14 to 18 
pages, 8 columns; length of columns, 21% 
in.; width, 2% in. Can use matrices. Office, 
Journal Square. 

Advertising rates, 6 cts. a line, flat; spe- 
cified position, 10, 25 or 100% extra. Reading 
notices, $1 a line. Classified, lc. per word. 



LABOR WORLD OF NEW YORK AND 
NEW JERSEY Every Saturday. Independ- 
ent. Labor. Established 1906. Leon C. 
Sutton, publisher. Subscription, $2. Claimed 
average circulation for year 1914, 60,000; 
8 pages, 5 columns; length of columns, 17 
in.; width, 2% in. Can use matrices. 
Office, 366 Broadway, New York City. 

Advertising rates, agate, 20 cts. a line. 



SVOBODA Tri-weekly, Tuesday, Thurs- 
day and Saturday. Ruthenian. Independent. 
Established 1893. Ukrainian National Assn., 
publishers. Subscription, $2. Claimed aver- 
age circulation for year 1914, 25,000; 12 
pages, 7 columns; length of columns. 20% 
in.; width, 2% in. Office, 83 Grand Street. 

Advertising rates, 70 cts. an inch; 2 times, 
$1.10; 3 times, $1.50; four times, $1.80; 3 
months' contracts, 45 cts.; yearly, 35 cts. 
an inch. 



NEWARK Population 1910 census, 347,469; 
1915 estimate, 405,000. On Passaic River 
and five railroads, eight miles distant 
from New York City. A most important 
manufacturing district, including a cotton 
thread factory, boots and shoes, clothing, 
carriages, harness, leather, jewelry, iron 
and steel goods. Brown stone quarries in 
vicinity. 



EAGLE Morning edition of Star, which 
see. 



ERZAEHLER (Der) Sunday issue of 
Freie Zeitung, which see. 



JERSEY JOURNAL Every evening except 
Sunday. Independent. Republican. Estab- 



FREIE ZEITUNG Every morning except 
Sunday, DER ERZAEHLER, SUNDAYS. 
German. Independent Republican. Estab- 
lished, daily and Sunday, 1858. Benedict 
and Edwin S. Prieth, publishers. Subscrip- 
tion, daily, $7; Sunday, $2. Claimed aver- 
age circulation for year 1913, daily, 11,072; 
Sunday, 15,000; daily, 8 to 12 pages; Sun- 
day, 24 to 30 pages, 7 columns; length of 
columns, 21 in.; width, 2*4 in. Can use mat- 
rices. Office, 225 Washington Street. 

Advertising rates, daily or Sunday, 50 cts. 
an inch; 100 in., within one year, 48 cts.; 
250 in., 45 cts.; 500 in., 40 cts.; 1,000 in., 35 
cts. ; 2,000 in. or more, 30 cts. an inch. Read- 
ing notices, 25 cts. a line, with discount en 
500 lines and over; inside pages, % these 



NELSON CHESMAN & CO.'S RATE BOOK. 



181 



NEW JERSEY 



rates. Classified, lc. a word; by the week, 
5 cts.; by the month, 75 cts. a line. 



KRONIKA Every Thursday. Polish-Inde- 
pendent. Established 1908. Kronika Publish- 
ing Co. (Inc.), publishers. Subscription, 
$1.50. Claimed average circulation for year 
ending May 1915, 11,000; 8 pages, 7 col- 
umns; length of columns, 19% in., width, 2% 
in. Cannot use matrices. Office, 64 Jones 
Street. 

Advertising rates, 50 cts. an inch; 4 times, 
48 cts.; 13 times, 46 cts.; 26 times, 44 cts.; 
52 times, 42 cts.; 250 in.; within one year, 
40 cts.; 500 in., 37% cts.; 1,000 or more in., 
35 cts. an inch. Special positions, 10 or 20% 
extra. Financial hotels and resorts, 15 cts., 
flat, a line. Reading notices, 15 cts. a line; 
editorial page, 25 cts. ; first page, 36 cts. a 
line. Classified, first 15 word, 2 cts. per word, 
all over lc. per word. 



MONITOR Every Saturday. Catholic. Es- 
tablished 1906. A. B. Ford, publisher. Sub- 
scription, $2. Claimed average circulation for 
year 1914, 10,000; 8 pages, 7 columns; length 
of columns, 20% in.; width, 2% in. Can 
use matrices. Office, 222 "Washington Street. 

Advertising rates, agate, 12 cts. a line; 
1,000 lines on contract, 10 cts. a line. 



NEW JERSEY BAPTIST BULLETIN 
Monthly. Religious. Established 1891. D. 
Dewolff, publisher. Subscription, 25 cts. 
Claimed average circulation for year ending 
May, 1915, 9,550 net paid; 32 pages, 2 col- 
umns; length of columns, 7% in.; width, 2% 
in. Office, 825 Broad Street. 

Advertising rates, $1 an inch. 



NEWS Every evening except Sunday. In- 
dependent. Established 1883. The Evening 
News Publishin? Co.. publishers. Subscrip- 
tion, $5. Sworn detailed average net circula- 
tion for year 1914, 73,618* net paid; 16 to 36 
pages, 7 columns; length of columns, 23% in.; 
width, 2*4 in. Can use matrices. Office, 215- 
217 Market Street. 

Advertising rates, agate, 14 cts.; 13 times 
or 1.000 lines, within one year, 12% cts.; 
26 times or 2,000 lines, 12 cts.; 39 times 
or 3,000 lines, 11% cts.; 78 times or 5,000 
lines, 11 cts.; 156 times or 7,000 lines, 10% 
cts.; 312 times or 10,000 lines, 10 cts. a line. 
Special positions, 20, 33%, 100 or 200% ex- 
tra. Classified, lc. a word. Reading notices, 
foot of column, inside pages, 50 cts. a line; 
nonpareil, 60 cts.; full face heads, 75 cts. 
a line; first page, agate, 80 cts. a line; non- 
pareil, $1 a line; full face heads, $1.25 a 
line. 



RAILROAD EMPLOYEE Monthly. La- 
bor. Established 1891. Ben E. Chapin, edi- 
tor and publisher. Subscription, 50 cts. 
Claimed average circulation for year 1914, 
11,093 net; 16 to 24 pages, 4 columns; 
length of columns, 12 in.; width, 2% in. 



NEW JERSEY 



Forms close 20th of each month. Office, 
494 Broad Street. 

Advertising rates, $1.50 an inch; % page, 
$5; % page, $9; full page, $15, with discounts 
of 10, 15 or 33%% on 3, 6 or 12 consecutive 
insertions. 

See advertisement on page 493. 



STAR Every evening except Sunday and 
EAGLE every morning except Sunday. In- 
dependent. Established 1832. Newark Daily 
Advertiser Publishing Co., publishers. Sworn 
average circulation for six months ending 
July, 1915, Star, 44,253* net paid; Eagle, 
22,579* net paid; 12 to 28 pages, 8 col- 
umns ; length of columns, 22 in.; width, 
2A in. Can use matrices. Office, Bran- 
ford Place and Nutria Street. 

Advertising rates, agate, Star, 12 cts.; 
Eagle, 10 cts. a line; 1,000 lines within one 
year, 9 or 7 cts.; 5,000 lines, 8 or 6 cts.; 
10 000 lines, 7 or 5 cts. a line; combination, 
14,' 12%, 11 or 10 cts. a line. Special posi- 
tions, 10 or 25% extra. Mail order, Star, 
8 cts.; Eagle, 6 cts. flat a line; combina- 
tion, 11 cts. a line flat. Reading notices, 
first page, Star, 50 cts.; Eagle, 40 cts.; 
other pages, 30 or 20 cts. a line; combina- 
tion, 80 or 40 cts. a line. Classified, either 
edition. 1 ct. per word. 



SUNDAY CALL Every Sunday. Inde- 
pendent. Established 1872. The Newark 
Call Printing & Publishing Co., publishers. 
Subscription, $2.50. Sworn average circula- 
tion for year ending May, 1915 39,695*; 54 
to 60 pages, 7 columns ; length of columns, Z* 
in.; width, 2% in. Can use matrices. Office, 
204 Market Street. 

Advertising rates, agate, 10 cts. a line; one 
inch, one month, $5.60; three months, $18.20; 
six months, $32.76; one year, $58.24; 5.000 
lines within one year, 9 cts.; 10,000 lines, 
8 cts. a line. Specified positions, 15. 25 or 
50% extra. Classified, lc. per word. Reading 
notices, 50 cts. a line; full faced type. 75 
cts. a line. 

NEW BRUNSWICK Population, 1910 census, 
23,388; 1915 estimate, 30,000. On Raritan 
River and two railroads. Has largest labor- 
atories in the United States, and industries 
also include cigar, button, musical string, 
hosiery, red cross supply, automobile, lino- 
loum, wall paper, rubber and rubber tire 
factories. Seat of Rutgers College and 
Dutch Reformed Theological Seminary. 
Annual value of manufactured products 
$39,000,000.00. Bank clearings 1914, $21,- 
000,000.00. 

HOME NEWS Every evening except Sun- 
day. Independent. Established 1872. The 
Home News Publishing Co., publishers. Sub- 
scription, $5. Claimed average circulation 
for year, 7,633 net; 10 to 20 pages, 7 col- 
umns; length of columns, 20% in.; width. 
2% in. Can use matrices. 



182 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW JERSEY 



Advertising rates, 25 cts. an inch; 100 
in., 22 cts.; 250 in., 20 cts.; 500 in., 18 cts.; 
750 in., 17 cts.; 1,000 in., 16 cts. an inch; 
full position, 25% extra. Composition, 5 
cts. an inch extra; matrices, 3 cts. an inch 
extra. Reading notices, first page, 15 cts. 
a line; other pages, 10 cts. a line; subsequent 
insertions, % rate. 

NEW EGYPT Population 850. On Pemb. 
& Hight. Railroad. Has shirt, basket and 
canning factories. 

PARCEL POST JOURNAL Monthly (1st). 
Parcel Post Merchandising. Established 1914. 
W. Clement Moore, publishers. Subscription, 
$2. Claimed average circulation for six 
months ending June 1915, 5.000; 16 pages, 
4 columns; length of columns, 9V4, in., width, 
2V in. Cannot use matrices. Forms close 
20th of month preceding. 

Advertising rates, $2.40 an inch. 

See advertisement on page 436. 



PASSAIC (Pas-sa'-ik). Population 54,773. 
On Passaic River; Erie, N. Y., Susquehanna 
& Western and Lackawanna railroads. Man- 
ufactures more wool and textiles than any 
other city in New Jersey and one third 
of the handkerchiefs manufactured in the 
United States; also has extensive chemical 
and print works; leather manufacturing; 
metal silk, belting and packing plants. 



HERALD Every evening except Sunday 
and holidays. Democratic. Established 1873. 
Luth. S. Bremner, publisher. Subscription, 
$3. Claimed average circulation for 1914, 
8,500; 12 to 32 pages, 8 columns; length of 
columns, 21 in.; width, 2% in. Can use 
matrices. 

Advertising rates, 1 inch, one time, 50 cts.; 
under 25 in., 40 cts.; 50 in., 35 cts.; 100 
in., 30 cts.; 250 in., 25 cts.; 500 in., 23 cts.; 
1,000 in., 21 cts. an inch. Preferred posi 
tion, 25 and 50% extra. Reading notices. 
10 cts. a line. Classified, three lines, three 
times, 25 cts. 

NEWS Every evening except holidays and 
Sundays. Independent. Established 1877. 
News Publishing Co., publishers. Subscrip- 
tion, $3. Sworn average circulation for six 
months prior to April 1915, 6,426* net paid; 
12 to 24 pages, 7 columns; length of columns, 
21 ^ in.; width, 2% in. Can use matrices. 

Advertising rates, 50 cts. an inch; 100 
in., within one year, 30 cts.; 250 in., 25 cts.; 
500 in., 20 cts.; 1,000 in.. 16 cts. an inch. 
Preferred positions, 10, 15 or 20% extra. 
Classified, lc. a word. Reading notices, local 
page, 10 cts. a count line. 



PATERSON Population, 1910 census, 125.- 
600; 1915 estimate, 135,000. On three rail- 
roads and fifteen miles distant from New 
York City. Beautiful Parks and Residential 
Sections, the natural scenery being superb. 



NEW JERSEY 



Has abundant water power, large silk, jute 
and thread mills, locomotive works, machine 
shops and silk dyeing works. Biggest pro- 
ducing center in the country of silk ribbons 
and fabrics: also manufactures iron goods, 
carpets, linens and velvets. Annual value 
of manufactured products, $100,000,000.00. 



CALL Every morning except Sunday. 
Republican. Established 1885. Call Print- 
ing & Publishing Co., publishers. Subscrip- 
tion $5. Sworn average circulation for twelve 
months prior to April 1915, 11,723* net paid; 
12 to 36 pages, 8 columns; length of columns, 
22 in.; width, 2% in. Can use matrices. Office, 
83 Broadway. 

Advertising rates upon application. 



GUARDIAN Every evening except Sun- 
day.' Democratic. Established 1836. Guard- 
ian Printing and Publishing Co., publishers. 
Subscription, $3. Sworn average circulation 
for twelve months prior to April, 1915, 10,- 
517* net paid; 10 to 24 pages, 8- columns; 
length of columns, 21% in.; width, 2% in. 
Can use matrices. 

Advertising rates, 1 inch, one time, $1 ; 
one week. $3.50; one month, $10; three 
months, $20; six months, $31; one year, $50; 
e. o. d., % of daily rate. Open space, within 
one year, 250 in., 55 cts. an inch; 500 in., 
40 cts.; 1,000 in., 35 cts.; 2,000 in., 30 cts. 
an inch. Classified, 5 lines, three times, 25 
cts. Reading notices, 25 cts. a line. 



NEWS Every evening except Sunday. In- 
dependent. Established 1890. The News 
Printing Co.. publishers. Subscription, $3.70. 
Sworn average circulation for six months 
prior to April. 1915, 11,209* net paid; 
12 to 56 pages, 8 columns; length of col- 
umns, 21 in.; width, 2% in. Can use mat- 
rices. 

Advertising rates, agate, 9 cts. a line; 1,400 
lines, 5 cts.; 3,500 lines, 4 cts.; 7,000 lines, 
BVz cts.; 14,000 lines, 3 cts.; 28,000 lines, 
2Y2 cts. a line. Composition, 5 cts. an inch 
extra. Preferred position, 10 ; 25 or 50% 
extra. Double column advertisements must 
be at least 28 lines deep. Classified, lc, a 
word. Reading notices, first page, $1 a line. 



PRESS Every evening except Sunday, 
and SUNDAY MORNING CHRONICLE. Re- 
publican. Established 1863. The Press- 
Chronicle Co., publishers. Subscription, daily, 
$3. Sunday, $1.50. Claimed average circula- 
tion for 1914. daily, 4.102 net; Sunday, 6.- 
282 net; daily. 12 to 16 pages: Sunday, 20 
to 28 pages, 7 columns; length of columns. 
20 in.; width, 2V& in. Can use matrices. 

Advertising rates, daily, 15 cts. an inch; 
Sunday, 25 cts. an inch. Classified, lc. a 
word. Reading notices, 10 cts. a line 



SUNDAY CHRONICLE Suuday editioa 
of the Press, which see., 



NELSON CHESMAN & CO.'S RATE BOOK. 



183 



NEW JERSEY 



NEW JERSEY 



PERTH AMBOY Population 32,121. Five 
railroads. Twenty miles from New York- 
City. Manufactures include fire brick, 
drain pipes, terra cotta, corks, white ware, 
steel tile, cigars, handkerchiefs, wire and 
cable; copper refineries and ebmical works. 
Fire clay and kaolin found in vicinity. An- 
nual value of manufactured products, $95.- 
200,000.00. Bank clearings during 1914. 
$45,000,000.00. 

NEWS Every evening except Sunday. In- 
dependent. Establisbed 1879. Perth Am- 
boy Evening News Co., publishers. Sub 
scription, $5.20. Sworn average circulation 
for six months prior to April 1915, 6,019* net 
paid; 10 to 36 pages, 7 columns; length of 
columns, 21% in.; width, 2% in. Can use 
matrices. 

Advertising rates, 35 cts. an inch; 25 in., 
30 cts.; 50 in., 25 cts.; 100 in., 22 cts.; 200 
in., 20 cts.; 300 in., 19 cts.; 400 in., 18 cts.; 
500 in. or more, 17 cts. an inch. Composi- 
tion extra. Reading notices, 10 cts. a line; 
first page, 15 cts. a line. Classified, lc. a 
word. 



PLAINFIELD Population 20,550. (including 
North Plainfield 26,550). Located 24 miles 
distant from New York City, on Central 
R. R. of N. ,T. Is the center of a thrifty 
agricultural district. Other industries con- 
sist of clothing, printing press and tool 
factories. 



RED BANK Population, 1910 census, 7,398; 
1915 estimate, 8,231. On three railroads. 
Terminal of two Steamboat lines from New 
York on the Shrewsbury River. Is a well 
known Summer Resort. Trade center of 
the richest agricultural county in the world, 
growing over $5,000,000.00 worth of prod- 
ucts for 1914. Other industries are can- 
neries; sash and blind, brush, government 
uniform, dress shield and carriage factories; 
marine railway works. 



FARMERS SUCCESS Monthly (1st). 
Agricultural. Established 1900. Elmer C. 
Wainwright & Co., publishers. Subscription, 



COURIER-NEWS Every evening except 
Sunday. Republican. Established 1884. 
Courier-News Publishing Co., publishers. 
Subscription, $5. Sworn average circulation 
for six months prior to April 1915, 5,688* 
net paid; 10 to 24 pages, 7 columns; length of 
columns, 22 in.; width, 2 Vs in. Can use mat- 
rices. 

Advertising rates, 75 cts. an inch; on 
yearly contract. 25 in., 50 cts.; 50 in., 35 
cts.; 100 in.. 30 cts.; 300 in., 25 cts.; 500 
in., 22 cts.; 750 in., 21 cts.; 1,000 in., 20 cts. 
an inch. Composition, 5 cts. an inch addi- 
tional. Specified position, 15, 20 or 50% i 
additional. Reading notices, first or back ! 
pages, 40 cts.; inside pages, 20 cts. a line. 
Classified, lc. per word. 



$1.50. Claimed average circulation for 1914, 
30,000; 16 to 24 pages, 6 columns; length of 
columns. 20 in.; width, 2^4 in. Cannot use 
matrices. Forms close 25th of month preced- 
ing. 

Advertising rates, 20 cts. a line, or $2 an 
inch. Classified, 30 words or less, 75 cts. 



REGISTER Every Wednesday. Inde- 
nendent Republican. Established 1878. John 
H. Cook, publisher. Subscription, $1.50. 
Sworn average circulation for six months prior 
to April 1915, 5,463* net paid; 16 to 36 
pages, 7 columns; length of columns, 22 in.; 
width, 2% in. Can not use matrices. 

Advertising rates. 50 cts. an inch; con- 
tinuous contracts, 25 cts. an inch. Special 
position, if granted, 50 cts. an inch. Read- 
ing notices, 10 cts. a line. Classified, 30 
words or less, 25 cts. 



RIDGEWOOD Population 5,416. On Erie 
R. R. A residence place for New York 
City business men. 



EDITOR Fortnightly. Literary. Estab- 
lished 1895. The Editor Co., publishers. Sub- 
scription, $2. Claimed average circulation 
for year 1914, 8,000; 48 pages and cover, 2 
columns; length of" columns, TVs in.; width, 
2% in. 

Advertising rates, $25 a page. 



TOWN OF UNION (Weehawken P. O.) Pop- 
ulation 21,023. Located two miles from 
Jersey City on West Shore; Erie. N. Y. 
Ont. & Western Railroads. Principal indus- 
tries are:- Silk and embroidery mills. 



HUDSON DISPATCH Every morning ex- 
cept Sunday. Independent-Democratic. Es- 
tablished 1900. Dispatch Printing Co., pub- 
lishers. Subscription, $4.80. Claimed average 
circulation for six months ending June 1915, 
10,000; 12 pages, 7 columns; length of col- 
umns, 20 in.; width, 2% in. Can use mat- 
rices. Office, W T eehawken P. O. 

Advertising rates, 2 cts. a line flat. 



TRENTON Population 96,815. On Dela- 
ware River and three railway systems con- 
sisting of ten radiating lines. One of the 
chief trolley centers of the East, there be 
ing a network of 16 separate divisions 
and branch lines covering a radius of 40 
miles. Largest manufacturing center^ of 
the state and the largest in the United 
States in the manufacture of pottery 
and crockery. Also has iron, steel and 
zinc works ; wire rope mills ; fire brick, 
terra cotta and woolen factories as well 
as rubber goods; there being 140 different 
factories, employing, 30,000 hands. State 
Capital, State Schools, State Hospital for 
Insane and State Penitentiary located here. 
Annual value of manufactured products, 
$75,000,000.00. Bank clearings during 
1914, $92,557,382.00. 



184 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW JERSEY 



STATE GAZETTE Every morning except 
Sunday. Republican. Established 1846. 
State Gazette Publishing Co., publishers. 
Subscription, $3. Sworn average circulation 
for six months prior to April, 1915, 10,626* 
net paid; 12 to 20 pages, 7 columns; length 
of columns, 2IY2 in.; width, 2% in. Can 
use matrices. 

Advertising rates, agate, ZYz cts. a line; 
1,000 lines, 3 cts.; 2,500 lines, 2% cts.; 5,000 
lines, 2 cts. a line. Reading notices, 10 cts. 
a line; full faced type, 20 cts. a line. Classi- 
fied, lc. per word. 



TIMES Every evening except Sunday, 
and TIMES-ADVERTISER, Sunday. Inde- 
pendent. Established 1882. Trenton Times 
(Inc.), publishers. Subscription, $5. Sworn 
average circulation for six months prior 
to October, 1914, evening, 23,292 net paid; 
Sunday, claimed average for 1914, 16,105; 
daily, 12 to 24 pages, Sunday, 32 pages; 
either edition, 8 columns; length of columns, 
22 in.; width, 2% in. Can use matrices. 

Advertising rates, agate, daily or Sunday, 
5 cts. a line flat. Preferred position, 10 and 
25% extra. Reading notices, nonpareil, 15 



NEW JERSEY 



cts. a line; first page, bottom of column, $1 
a line. Classified, lc. per word. 
See advertisement on page 562. 



WASHINGTON Population 3,567. Located 65 
miles west of New York City on Del., Lack. 

& Western R. R. The chief industries are 
brass foundry, silk mill, piano and organ 
works, underwear, faucet and bath room 
furnishing factories. 



STAR Every Thursday. Democratic. Es- 
tablished 1888. Chas. L. Stryker, publisher. 
Subscription, $1.50. Sworn detailed average 
circulation for year 1914, 4,826* net paid; 
12 to 16 pages, 7 columns; length of columns, 
20 in.; width, 2% in. Can not use matrices. 

Advertising rates, 50 cts. an inch; 2nd 
insertion, 30 cts. ; thereafter, or on yearly 
contract, 20 cts. an inch. Special posi- 
tion, 10 or 20 % extra. Reading notices, 
1st, 6th, 7th or last page, 10 cts. a line; 
500 lines within 1 year, 9 cts.; 1,000 lines, 
8 cts.; 2,000 lines, 7 cts. a line; other 
pages, 8, 7 or 6 cts. a line, respectively. 
Classified, lc. a word. 



NEW MEXICO 



ALBUQUERQUE Population, 1910 census, 
11,020; 1915 estimate, 14,000. On Rio 
Grande River and A., T. & S. F. R. R. 

In the center of an excellent grazing dis- 
trict ; farming through irrigation methods 
also carried on extensively. Climate most 
beneficial to sufferers of throat and lung 
diseases. Industries include sash factory, 
woolen mills, brick yards, foundry, ma- 
chine shops, lumber and saw mills, wagon, 
harness, farm implement, ice and furniture 
factories, railroad repair shops and brew- 
ery. Fruit growing largely engaged in. 
Industrial School for the Pueblo Indians 
and University of New Mexico located here. 



JOURNAL Every morning including SUN- 
DAY. Independent. Established 1880. Jour- 
nal Publishing Co., publishers. Subscrip- 
tion, $7. Sworn average circulation for twelve 
months prior to April 1915, 7,589* net paid; 
8 to 16 pages, 7 columns; length of columns, 
20% in.; width, 2% in. Can use matrices. 

Advertising rates, 35 cts. an inch; full 
position, 44 cts.; 51 in. or more, 28 or 35 
cts. an inch. Reading notices. 10 cts. a line. 
Telegraphic readers, 15 cts. a line. Classified, 
lc. per word. 



LAS VEGAS Population, 1910 census, 3,755; 
1915 estimate, 8,000. On Gallinas River. 
Headquarters New Mexico Division and 



is on main line of A., T. & S. F. R. R. Im- 
portant stopping point for autoists on 
"National Old Trails Ocean to Ocean High- 
way." A well-known health resort, Las 
Vegas Hot Springs being six miles distant, 
and here begins the beautiful Scenic High- 
way leading into a land of snowcapped 
peaks, forests, rushing mountain streams 
and stupendous canyons. Is fast becoming 
a motion picture point and is known as New 
Mexico's scenic show place. In the center 
of an excellent farming, fruit growing, lum- 
bering and grazing district. Copper, gold, 
silver, tungsten, asbestos and other minerals 
found nearby. 40,000 to 60,000 tons of 
natural ice harvested annually in Gallinas 
Canyon. 



REVISTA CATOLICA Every Sunday. 
Spanish. Catholic. Established 1875. Jesuit 
Fathers, editors and publishers. Subscrip- 
tion, $2. Claimed average circulation for year 
ending April, 1915, 5,900 net; 16 to 24 
pages, 2 and 3 columns; length of columns, 
10 in.; width, 2% and 3% in. 

Advertising rates, 30 cts. an inch; first 
position, 40 cts.; second position, 35 cts. an 
inch. Reading notices, 10 cts. a line. Trans- 
lations free. 



SANTA FE Population 5072. State Capital. 
On Atch.. Top. & S. Fe; Denver & Rio 



NELSON CHESMAN & CO.'S RATE BOOK. 



185 



NEW MEXICO 



Grande and New Mex. Cent. Railway sys- 
tems. Sheep raising; gold, silver, copper, 
zink and lead mining being the chief in- 
dustries. 



REVISTA ILLUSTRADA Monthly. Span- 
ish. Literary. Established 1907. Camilo Pa- 



NEW MEXICO 



dilla, editor and publisher. Subscription. 
$1. Claimed average circulation for year 
1914, 6,000; 20 pages, 2 columns; length of 
columns, 10 in.; width, 20 in. 

Advertising rates, $1 an inch; V4. page, $8; 
V2 page, $15; full page*, $25. 



NEW YORK 



ALBANY Population, 1910 census, 100,253; 
1915 estimate, 125,000. On Hudson River, 
Erie Canal, five railroads and direct steam 
boat connections with New York City, al- 
so direct connections with the Great Lakes 
through the Erie Canal. Big distributing 
trade. Industries include clothing, boot 
and shoe factories, printing plants, iron 
foundries; breweries and malt houses and 
also the manufacture of metallic ware, card 
board, confectionery, shirts, collars and 
pianos. State Normal College located here. 
Third largest mail transfer point and the 
second largest express transfer point in 
United States. Annual value of manufac- 
tured products, $22,826,000.00. Custom 
House receipts, during 1914 value of im- 
ports, $1,273,916; duties received, $410,- 
063.99. Building permits during 1914, 
3,140 representing an outlay of $6,074,908. 
Post Office receipts during 1914 postal 
funds, $667,048.07; from money orders, 
$3,990,154.82; pieces of mail dispatched, 
58,595,762. Street Car Passengers during 
1914, 34,859,355. Savings Banks open 
accounts during 1914, 114,448 representing 
deposits of $79,238,200.15. Bank clear- 
ings during 1914, $318,756,306.00. 



ARGUS Every morning including SUN- 
DAY. Democratic. Established 1813. The 
Argus Co., publishers. Subscription, daily, 
$3; Sunday, $2. Sworn average circulation 
for six months prior to April 1915, 14,612* 
net paid; 8 to 24 pages, 7 columns; length 
of columns, 19 4/7 in.; width, 2% in. Can 
use matrices. Office, Broadway and Beaver 
Street. 

Advertising rates, daily or Sunday, agate, 
9 cts. a line; 250 lines, 8 cts.; 500 lines, 7 
cts.; 1,000 lines, 6 cts.; 2,500 lines, 5 cts.; 
5,000 lines, 4 cts.; 10,000 lines, 3 cts.; 20,- 
000 lines, 2^ cts. a line; over 20,000 lines, 
2 cts. a line. Special position, 10 and 25% 
extra. Classified, 10 cts. a count line. Read- 
ing notices, 10 cts. a line. Local notices, 
25 cts. a line. 

See advertisement on page 500. 



BASTONE Every Saturday. Italian. In- 
dependent. Established 1908. Achille fc. 
Zalanga, publisher. Subscription, $1. Claimed 
average circulation for year 1914, 6,000; 4 
pages, 7 columns; length of columns, 21 in.; 



width, 2% in. Can use matrices. Office, 28 
Fulton Street. 

Advertising rates, 25 cts. an inch; 5 in., 
20 cts.; 10 in. or more, 15 cts. an inch. 



JOURNAL Every evening except Sunday. 
Republican. Established 1830. The Jour- 
nal Co. proprietors. Subscription, $3. Sworn 
average circulation for year prior to April, 
1915, 16,987* net paid; 8 to 32 pages, 7 col- 
umns; length of columns, 20 in.; width, 2 J /8 
in. Can use matrices. Office, 61 State Street. 

Advertising rates, 10 cts. a line; 100 lines 
within One year, 8 cts.; 500 lines, 6 cts.; 
1,000 lines, 5 cts,; 4,000 lines, 4 cts.; 5,000 
lines, 3 V2 cts. a line. Preferred position, 
10 to 25% extra. Classified, lc. per word. 
Reading notices, 40 cts. a line; business 
locals, 25 cts. a line; telegraphic readers, $1 
a line. 

See advertisement on pages 499 and 564. 



KNICKERBOCKER-PRESS Every morn- 
ing, including SUNDAY. Independent. Estab- 
lished 1842. The Press Co., publishers. Sub- 
scription, daily, $3; Sunday, $2. Sworn de- 
tailed average circulation for first six months 
prior to April, 1915, daily, 37.318* net paid; 
Sunday, 32,027 net paid; daily, 12 to 16 
pases; Sunday, 42 to 60 pages, 8 columns; 
width of columns, 2-fo in. Can use matrices. 
Office, 18 Beaver Street. 

Advertising rates, daily or Sunday, agate 
6 cts. a line, flat j in Poultry Section, 5 cts., 
a line. Special positions, 10 and 25% extra. 
Reading notices, 27 cts. a count line. Classi- 
fied, lc. per word. 



MOTORDOM Monthly (25th). Auto- 
mobile. Motordom Publishing Co., publishers. 
Subscription, $1. Claimed average circula- 
tion for year 1914, 11,500; 32 to 48 pages 
3 columns; length of columns, 10 in.; width, 
advertising 3^ or reading, 2^4 in. Can not 
use matrices. 

Advertising rates, one page $70 ; % or % 
pages, pro rata; with discounts on 3, 6, 9 or 
12 insertions. 



SUNDAY TELEGRAM Every Sunday. 
Independent. Established 1887. Albany 



186 



NELSON CHESMAN & CO.'S RATE BOOK. 
NEW YORK 



Telegram Co.. publishers. Subscription, $2.50. 
Sworn average circulation for year 1914, 21,- 
879* net paid; 28 pages, 7 columns; length of 
columns, 20 in.; width, 2V 8 in. Can use mat 
rices. Office, 5 Van Tromp Street. 

Advertising rates, agate, 5 cts. a line flat. 
Reading notices, 25 cts. a count line. 

See advertisement on page 180. 



TIMES-UNION Every evening except 
Sunday. Independent. Established 1853. 
Subscription, $3. Sworn average circulation 
for twelve months prior to April 1915, 40,- 
877* net paid; 10 to 16 pages, 8 columns; 
length of columns, 22 in.; width, 2,^ in. Can 
use matrices. Office, Beaver and Green 
Streets. 

Advertising rates, agate, 6 cts. a line. flat. 
Preferred position, 15 and 25% extra. Class 
ified, lc. a word. Reading notices, 50 cts. 
and $1 a count line; telegraphic readers; $1 a 
line; first page, $2 a line. 

See advertisement on page 552. 



NEW YORK 



AMSTERDAM Population, 1910 census, 31,- 
267; 1915 estimate, 35,000. On Mohawk- 
River and Erie Canal, and three railway 
systems. It is an important center for 
tiic manufacture of knit underwear, sweat 
ers, carpets, rugs, brooms, steel springs, 
linseed oil, silk gloves and pearl buttons 
having 89 manufacturing establishments in 
all. whose annual output, amounts to $25,- 
000,000.00. 



RECORDER AND DEMOCRAT Every 
evening except Sunday, and SKMI-WEEKI/V 
(Tuesday and Pnuay). Republican. Estab- 
lished 1870. Wm. J. Kline & Son, editors 
and publishers. Subscription, daily. $6.00; 
semi-Weekly, $1.50. Sworn detailed average 
circulation for year 1914, daily, 4,899*; semi- 
weekly, 3,316*; daily or semi-weekly, 8 to 16 
pages, 7 columns: length of columns, 22 in.; 
width. 2% in. Can use matrices. 

Advertising rates, daily or semi-weekly, 
50 cts. an inch; 25 in. to be used within one 
year, 40 cts.; 50 in., 35 cts.; 75 in., 30 cts.; 
100 in., 25 cts.; 200 in., 20 cts.; 300 in., 17 
cts.; 400 in., 15 cts.; 500 in. or more, 14 
cts. an inch. Composition, 5 cts. an inch ad- 
ditional. Preferred position extra. Reading 
notices. 10 cts. a count line; telegraphic, 25 
cts. a count line. Classified, lc. per word. 



ARCADE Population, 1910 census, 1,294; 
1915 estimate, 2,000. Three railroads 
Stone quarries in vicinity. Industries in 
elude the manufacture of knit goods, chees 
boxes, furniture, leather and barrels. Al 
so has powdered milk plant, planing an<* 
knitting mills and last block factory. An 
nual value of manufactured and quarried 
products. $3,500,000.00. Bank deposits 
during 1914, $1,000,000.00. 



Delevan Press, Holland Review and Sardinia 
Censor. Republican. Established 1891. W. 
F. Arthurs, publisher. Subscription, $1. 
Claimed average circulation (combined) for 
year 1914, 5,400; 8 pages, 6 columns; lengtl' 
"of columns, 20 in.; width, 2Vb in. 

Advertising rates, one inch, 50 cts.; two 
in., 40 cts.; three in., 30 cts.; fifteen in., 25 
cts.; twenty-one in., 20 cts.; over 100 in., 18 
cts. an inch; on Marly contract, an advertise- 
ment of same size to appear each week, 17 
cts., an inch. Reading notices, 5 cts. a line 
Want ads, lc. per word. 



AUBURN Population, 1910 census, 34,668 
1915 estimate, 36,000. Five railroads. In 
dustries include the manufacture of woolen 
fabrics, rope, twine, carpets, iron good* 
aoid shoes; also manufactures mowing 
machines, reapers and farm implements 
generally. Auburn Theological Seminary 
and New York State Prison located here. 
Annual value of manufactured products, 
$15,961,090.00. 

ADVERTISER-JOURNAL Every evening 
except Sunday. Republican. Established 
1829. The Advertiser-Journal (Inc.), pub- 
lishers. Subscription, $6. Sworn detailed 
average circulation for three months ending 
July 1915, 5,217*; 10 to 2(1 pages, 7 col- 
umns; length of columns, 20 in.; width, 2Yo 
in. Can \ise matrices. 

Advertising rates, 50 cts. an inch; 26 in. 
within one year. 22 cts.; 251 in., 18 cts.; 501 
in. or more, 15 cts. an inch. Reading notices 
(blackface type counts double), 12 cts. a 
line: 500 lines or more, 10 cts. a line. Classi- 
fied, le. per word. 



CITIZEN Every evening except Sunday. 
Independent. Established 1870. Auburn 
Publishing Co., publishers. Subscription, $6. 
Sworn avernce circulation for six months 
prior to April, 1915, 6.755* net paid; 10 to 16 
paees, 7 columns; length of columns, 20 in.; 
width, 2V S in. Can use matrices. 

Advertising rates, 50 cts. an inch; 10 in., 
within one year, 40 cts.; 50 in., 30 cts.; 100 
in., 25 cts.; 250 in., 20 cts.; 500 in., 19 cts.; 
1,000 in. or more, 18 cts. an inch. Reading 
notices, 12 cts. a line (brevier), with discount 
on 500 lines and upward. Classified, lc. a 
word, first insertion; Vi c. a word, subse- 
quent insertions. 

BATAVIA Population 11.613. Three rail- 
roads. Distributing center of a prosperous 
agricultural and fruit growing section. 
Manufactures harvesting machinery, interior 
wood finish, shot guns and shoes. New 
York State School for the Blind located 
here. 



WYOMING COUNTY HERALD Weekly, 
embracing 4 papers in all, Arcade Herald. 



NEWS Every evening, except Sunday. 
Republican. Established 1878. Griswold & 
McWain, proprietors. Subscription, $2. 
Sworn detailed average circulation for first 
three months 1915. 8,239* net paid; 8 to 



NELSON CHESMAN & CO.'S RATE BOOK. 



187 



NEW YORK 



16 pages, 7 columns; length of columns; 
20 in.; width, 2% in. Can use matrices. 

Advertising rates, nonpareil, one inch, one 
time, 50 cts.; one week, $2; additional inser- 
tions 25 cts. an in.; 100 in., within one year, 
25 cts.: 300 in., 22 cts.; 500 in. or more, 
20 cts. an inch; preferred position, 25% ex- 
tra. Classified, 5 lines (25 words), or less, 
one time, 25 cts.; 3 times, 60 cts.; one week, 
$1. Reading notices, 15 cts. a line; locals, 
10 cts. a line, with discount for continued in 
sertions. 



BINGHAMTON Population, 1910 census 
ts.443; 1915 X. V. State census, 55,595. 
On Susquehanna River at confluence with 
Chenango river; two railway trunk lines 
(Erie and Lackawanna). Also terminus o' 
Delaware & Hudson Railroad. Surrounding 
country rich in dairy products. Industries 
also include the manufacture of valves, 
shoes, metal beds, cameras and films, car 
riage hardware, toys, silks, washing mo 
chines, sporting goods, proprietary medi 
cines, paving brick, electric motors, flexible 
shafts, farm implements, carriages, furni 
tui'e, bridges and scales. New York State 
Hospital for the Insane located here. An 
nual value of manufactured products, $30,- 
000,000.00. Bank clearings for 1914, $34,- 
615,800.00. 



PRESS AND LEADER Every evening ex 
cept Sunday. Independent. Established 
1878. Bingbnmton Press Co.. publishers. 
Subscription, $3. Sworn detailed average cir- 
culation for twelve months prior to April 1915, 
25,815* net paid; 12 to 16 pages, 7 columns; 
length of columns, 21 in.; width, 2 Vs in. Can 
use matrices. 

Advertising rates, agate, 10 cts. a line; 
39 times, or 1,000 lines, 6% cts.; 78 times, 
or 3,000 lines, 5 cts.; 104 times, or 5,000 
lines, 4% cts.; cts.; 156 times, or 10,000 
lines, 4 cts. a line. Position, 10, 25 or 50% 
extra. Reading notices, 25 cts. a count line; 
500 lines, within one year, 20 cts.; 1,000 lines, 
18 cts.; 3,000 lines, 15 cts.; 5,000 lines, 12 
cts. a line. 

See advertisement on page 528. 



REPUBLICAN-HERALD Every morning 
except Sunday. Republican. Established 
1822. The Southern Tier Publishing Co., pub 
lishers. Subscription, $3. Sworn average 
circulation for six months prior to April 1915 
16,798* net paid; 10 to 20 pages, 7 columns; 
length of columns, 20 U, in.; width, 2% in. 

Advertising rates. 7 cts. a line; 1,000 lines, 
within one year, 5 cts.; 2,000 lines, 4% cts.: 
3.000 lines, 4 cts.; 5.000 lines or more, 3 
cts. a line. Preferred position, 10, 25 and 
50% extra. Classified, lc. n word. Reading 
notices, 25 cts. a line, with discount on 500 
lines and over. 



NEW YORK 



hattan by ferries, four suspension bridges 
and two subways; has over 30 miles of 
water front. Extensive docks lined with 
immense storehouses for grain, immerse 
sugar refining industry ; also drugs, chemi- 
cals, paints, shoes, foundry and machine 
shops, copper ware, cordage, twine, malt, 
liquors, and ship building. U. S. Navy 
Yard located here and homes of many hun- 
dred of thousands of Manhattan business 
men. 



AMERICAN HAIRDRESSER Monthly 
(1st). Hairdressing. Established 1877. H. R. 
Howell, publisher. Subscription, $1. Claimed 
average circulation for year ending June, 
1915, 4,100; 110 pages, 2 columns; length 
of columns, 9V 2 in.; width, 3V>. in. Cannot use 
matrices. Office, Thomas Jefferson Bldg. 

Advertising rates, full page, $20; V2 page 
$10; y 4 page, $7. 



BEDFORD RECORD Every Friday. Non 
partisan. Etasblished 1902. Mansfield 
Hunt, publisher. Subscription, $1 ; circula- 
tion not given by publisher; 8 pages, 6 col- 
umns: length of columns, 20 in.; width, 2yg 
in. Office, 1207 Atlantic Ave. 

Advertising rates, agate, 5 cts. a line. Dis- 
count of 10, 15, 20 or 25% on 4, 13, 26 or 
52 insertions. 

BROOKLYN-BROWNSVILLE POST 
Every Sunday. Yiddish-Independent. Estab- 
lished 1909. Brownsville Publishing Co.. 
publishers. Subscription, 50 cts. Claimed 
average circulation for year 1914, 15,000; 
8 pages, 7 columns; length of columns 19% 
in.: width 2% in. Can use matrices. Office 
1778 Pitkins Avenue. 

Advertising rates, agate, 15 cts. a line, 
2,500 lines or more on yearly contract, 10 cts. 
a line. Reading notices, 35 cts. a line ; 
opposite editorial or on last page, 50 cts.; 
first or editorial page $1 a line. 



CHAT Every Saturday. Independent. Es- 
tablished 1900. The Chat (Inc.). publishers. 
Subscription, $2. Sworn average circulation 
for year ending April 1914, 55.233* net; 20 
to 32 pages. 7 columns; length of columns, 
20% in.; width, 2% in. Can use matrices. 
Office, 1618 Weirfield Street. 

Advertising rates, agate, 26 cts. a line; 4 
times, 25 cts.; 8 times, 24 cts.; 12 times 
23 cts.; 52 times, 22 cts. a line; 5,000 lines 
within one year, 21 cts.; 10,000 lines, 19 cts. 
a line. Classified, 15 cts. a line. 



BROOKLYN A borough of New York City; 
populations, 1910 census, 1,634,351; 1915 
estimate, 1,900,000. Connected with Man- 



CITIZEN Everv evening except Sundav, 
and SUNDAY MORNING. Democratic. Es 
tablished 1886. Subscription, daily, $3; Sun- 
day, $1.50. Sworn average circulation for 
six months prior to April, 1915, daily and 
Sunday, 32,972* net paid; daily, 12 to 16 
pages; Sunday, 24 to 36 pages, 7 columns: 
length of columns, 211/7 in.; width, 2 1/7 
in. Can use matrices. Office, 397-401 Ful- 
ton Street. 



188 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



Advertising rates, agate, 15 cts. a line; edi- 
torial page, 20 cts. a line. Special position, 
5 cts. a line additional. Space discounts fur- 
nished upon application. Double column ad- 
vertisements must be not less than 28 lines; 
3 columns, 56 lines; 4 columns, 84 lines; 5 
columns, 112 lines and 6 columns, 140 lines 
deep. Classified, business opportunities or 
financial, 16 cts. a line; yearly standing finan- 
cial advertisements, 5 cts. a line; personals, 
sporting and turf, 25 cts.; summer and win- 
ter resorts, 10 cts. a line; by the month, 
$1.50 a line; publication, 15 cts. a line. Read- 
ing notices, 50 cts. a line; editorial page, 75 
cts.; first page, $1. 

See advertisement on page 524. 



EAGLE Everv evening except Sundav, 
and SUNDAY MORNING. Independent Demo- 
cratic. Established 1840. Subscription, daily, 
$8; Sunday, $1.50. Sworn average circula- 
tion, for twelve months prior to April 1915, 
daily and Sunday, 44,390* net paid; daily, 
22 to 30 pages; Sunday, 60 to 72 pages, 7 
columns; length of columns, 22 V2 in.; width, 
2% in. Can use matrices. Office, Eagle Build- 
ing, 303-313 Washington Street. 

Advertising rates, 16 cts.; editorial and 
last pages, 25 cts. a line. Preferred position, 
30 and 40 cts. a line. Automobiles, resorts, 
hotels, schools, for sale, real estate and 
general classified, 16 cts. a line. Reading 
notices, foot of column, first page, $1.50 a 
count line; following death notices, 50 cts. a 
line. 



FINSKA AMERIKANAREN Every Thurs- 
dav. Swedish. Independent. Established 
1897. The New York Finnish Publishing Co., 
publishers. Subscription, $2. Claimed aver- 
age circulation for 1914, 7,615; 12 pages, 7 
columns- length of columns, 21 in.; width, 
2Va in. Office, fill 8th Ave. 

Advertising rates, 50 cts. an inch: 2,000 
lines, 10%; 4,000 lines, 15%; 5,000 lines, 
20% discount. Reading notices, 8 cts. a 
brevier line. 



FLATBUSH OBSERVER Every Friday. 
Independent. Established 1908. Flatbush Ob- 
server, (Inc.), publishers. Subscription, $1. 
Claimed average circulation for year 1914, 12,- 
000; 8 pages, 7 columns; length of columns, 
20 in.; width, 2% in. Can use matrices. 

Advertising rates on application. 



FREIE PRESSE Every evening except 
Sundav. and SUNDAY MORNING. German. 
Republican. Established 1S64. Roehr Pub- 
lishing Co., publishers. Subscription, daily, 
$3: Sunday. $2; circulation not given by 
publisher; daily, 8 pages: Sunday, 24 pages, 
7 columns: length of columns. 21 in.; width, 
2Vn in. Can use matrices. Office, 35 Myrtle 
Avenue. 

Advertising rates, daily or Sunday, agate. 
16 cts. a line. Preferred position, 10 and 
25% extra. Reading notices, 25 cts. a count 
line; editorial and last page, 40 cts.; first 
page, 50 cts. a line. Classified, financial 16 
cts.; instruction, 10 cts.; resorts, 15 cts\ ; real 



NEW YORK 



estate, 10 cts.; 3 times, 20 cts. a line; special 
real estate rate, 7 times, 30 cts. a line (two 
line head allowed). 

HOME TALK Every Wednesday. Local. 
Established 1904. Geo. W. Green, publisher. 
Subscription, $1.50. Claimed average circula- 
tion for year 1914, 12,000; 20 pages, 7 col- 
umns; length of columns, 21 in.; width, 2Ys 
in. Office, 4911 Third Avenue. 

Advertising rates, $1 an inch; one month, 
90 cts.; three months, 85 cts.; six months, 
or longer, 80 cts. an inch. 



ITEM Every Friday. Local. Non-political. 
Established 1904. J. H. Cox, publisher. Sub- 
scription, $1.50. Claimed average circulation 
for year 1914, 13,000; 12 pages, 7 columns; 
length of columns, 21 in.; width, 2^4 in. Of- 
fice, 513 Fifth Avenue. 

Advertising rates, $1 an inch; one month, 
90 cts.; three months, 85 cts.; six months, or 
longer, 80 cts. an inch. 



LAISVE Semi-weekly (Tuesday and FV 
day). Lithuanian-Socialist. Established 1911. 
Laisve Publishing Co., publishers. Subscrip- 
tion, $2. Sworn average circulation for year 
ending May, 1915, 14,200* net; 8 pages. 7 
columns; length of columns, 21% in.; width, 
2V e in. Cannot use matrices. Office, 183 
Roebling Street. 

Advertising rates. 60 cts. an inch; 7 times, 
50 cts.; 13 times, 40 cts.; 26 times, 35 cts.; 
52 times, 30 cts.; 104 times, 25 cts. an 
inch. 



LIFE Everv Saturday. Society and Home. 
Established 1889. Brooklyn Life Publishing 
Co., publishers. Subscription, $3. Claimed 
average circulation for year 1914, 37,925; 36 
to 90 pages, 3 columns; length of columns, 
12 in.: width. 2*4 in. Can use matrices. Of- 
fice. Eaele Building. 

Advertising rates, agate, 25 cts. a line. Dis- 
count, 1,000 lines, 5%; 2,000 lines, 10%; 
3,000 lines, 15%; 5,000 lines, 20%; resorts, 
20% discount. Reading notices, minion, $1 
a line; preferred pages, extra. 



MOTION PICTURE MAGAZINE Monthly 
(15th of month preceding); Also MOTION 
PICTURE SUPPLEMENT. Monthly (15th of 
month preceding). Motion Picture Stories. 
Established 1911; Supplement. Sept. 1915. 
The M. P. Publishing Co., publishers. Sub- 
scription, $1.50. Sworn detailed average cir- 
culation for six months ending May, 1914, 
254.000* net paid; Supplement, first issue, 
100,000. Magazine 176 pages, 2 columns; 
length of columns, 8 in.; width, 2% in.; Sup- 
plement, 3 columns; length of columns, 10 in.; 
width, 2% in. Can use matrices. Forms 
close, Magazine, 15th of second month preced- 
ing; Supplement, 1st of month preceding. 
Office, 175 Duffield Street. 

Advertising rates, magazine, $16 an inch or 
$1.12 a line if space exceeds one inch; full 
page, (224 lines), $250; %, % or % page, 
pro rata; lmek cover (two colors), $400; 



NELSON CHESMAN & CO.'S RATE BOOK. 



189 



NEW YORK 



(three colors), $450; second or third covers 
(one color), $275; (two colors), $325. Clas- 
sified (minimum 4 lines), $1 a line. SUPPLE- 
MENT display, 25 cts. a line; full page, 
(420 lines), $100; second or third cover, 
$125; fourth cover, (2 or 3 colors), $250. 
Combination with Magazine, (cover pages 
excepted), 10% discount. Classified, 50 cts. 
a line. 



NEWS Every Saturday and Sunday. Local. 
Established 1901. Brooklyn Weekly News 
Co., publishers. Subscription, $2. Claimed 
average circulation for year 1914, Saturday, 
20,000; Sunday, 15,000; 8 pages, 7 columns; 
length of columns, 20 in.; width, 2% in. Can 
use matrices. Office, 4708 Third Ave., South 
Brooklyn. 

Advertising rates, Saturday, 11 cts., Sun- 
day, 8 cts. a line; 13 times, 10 or 7 cts.; 
26 times, 8 or 6 cts.; 52 times, 7 or 5 cts. a 
line; 25,000 line, within one year, Sunday, 4 
cts., Saturday and Sunday, 6 cts. Classified 
to appear in both editions, 10 cts. a line; 4 
times, 8 cts. ; 8 times, 7 cts. a line. 



NEW YORKIN UUTISET Every Wednes- 
day and Saturday. Finnish. Independent. 
Established 1906. Finnish Newspaper Co., 

publishers. Subscription, $2. Sworn aver- 
age circulation for six months ending August, 
1915, 8,338 net; 8 pages, 7 columns; length 
of columns, 19% in.; width, 2 Ye in. Office, 
740 Fortieth Street. 

Advertising rates, 50 cts. an inch, with dis- 
counts on time contracts. 



NORDISK TIDENDE Every Thursday. 
Norwegian. Established 1891. The Norwegian 
News Co., publishers. Subscription, $2; cir- 
culation not given by publisher; 12 pages, 
6 columns; length of columns, 20 in.; width, 
2% in. Can use matrices. Office, 4413 Third 
Avenue. 

Advertising rates, 60 cts. an in.; 8 inser- 
tions, 55 cts.; 13 insertions, 50 cts.; 26 in- 
sertions, 45 cts.; 52 insertions, 40 cts. an 
inch. 



PEERLESS FASHION GUIDE See New 
York City. 



REFORM Every Saturday. German and 
English. Democratic. Established 1870. F. 
Weidner Printing and Publishing Co., pub- 
lishers. Subscription, $1.50. Claimed aver- 
age circulation for year 1914, 10,400; 12 
pages, 7 columns; length of columns, 22 in.; 
width. 2Vs in. Office. 1109 DeKalb Avenue. 

Advertising rates, agate, $1 an inch; two 
in. in one issue,, $1.75; 100 in., within six 
months, 60 cts., 250 in., 55 cts.; 500 in., 
within one year, 50 cts. an inch. Preferred 
positions, 10 or 25% extra, inch, one month, 
$3; three months, $7.50; six months, $14; 



NEW YORK 



one year, $25. Reading notices, brevier, 20 
cts. a line. Classified, 5 cts. a line. 



RETAIL BAKER See New York City. 



STANDARD UNION Every evening ex- 
cept Sunday, and SUNDAY MORNING. Re- 
publican. Established 1863. Brooklyn Un- 
ion Publishing Co., publishers. Subscription, 
$3.50. Sworn average circulation for twelve 
months prior to April, 1915, daily, 61,680* 
net paid; Sunday, 68,402* net paid; daily, 14 
to 20 pages; Sunday, 20 to 24 pages, 8 col- 
umns; length of columns, 21 2/7 in.; width, 
12Yz ems. Can use matrices. Office, 292-296 
Washington Street and 317-321 Fulton Street. 

Advertising rates, agate, 15 cts. a line, flat. 
Classified, help wanted, 3 lines or less, 25 
cts.; 3 times, 50 cts.; 10 cts. for each addi- 
tional line three times; 5 cts. for each addi- 
tional line, one time. Business opportunities, 
15 cts. a line; financial, 16 cts.; hotels and re- 
sorts, 15 cts.; $1.50 per month for fixed 
space; new publications, 15 cts. a line. Read- 
ing notices, 40 cts. a line; editorial page, 
50 cts. a line; first page, $1 a line. 

See advertisement on page 458. 



TABLET Every Saturday. Religious. Es- 
tablished 1908. The Tablet Publishing Co., 
publishers. Subscription, $2. Claimed aver- 
age circulation for year ending April, 1915, 
23,000 net; 8 to 20 pages, 7 columns: length 
of columns, 22 in.; width, 2*4 in. Can use 
matrices. Forms close Wednesdays. Office, 
189 Montague Street. 

Advertising rates, 12 cts. per line, rang- 
ing down to 5 cts. for one year or 5,000 line 
contracts. 



TIMES Every evening except Sunday. Re- 
publican. Established 1848. Brooklyn Times 
Co. (Inc.), publishers. Subscription, $5. 
Sworn circulation for twelve months prior 
to April, 41,419* net paid; 12 to 28 pages, 
7 columns; length of columns, 22 in.; width, 
2% in. Can use matrices. Office, Atlantic and 
4th Aves. 

Advertising rates, agate, 15 cts. a line; 
1,000 lines, 12 cts.; 2,500 lines, 11 cts.; 
5,000 lines, 10 cts.; 10,000 lines, 9 cts. a 
line; preferred position, 2 or 5 cts. a line 
extra. Classified, business opportunities, 10 
cts. a line; financial, 16 cts.; resorts and 
hotels, 10 cts.; by the month, $1.50 a line; 
personals, 25 cts. a line. Reading notices, 
75 cts. a line; first page, $1. 

See advertisement on page 560. 



BUFFALO Population 423,715. On Lake 
Erie, Erie Canal and seventeen trunk line 
and six belt or Suburban line railroads. 
Has ten steamship lines and immense lake 
commerce; that in grain being particular- 
ly extensive. In iron and steel products 
ranks as the second city in the United 



"THE statement "I am not influenced bu advertising" is not so much 
* in the nature of wisdom as it is in the nature of an obituaru. 



100 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



States, and livestock trade is likewise most 
extensive. Industries include extensive 
meat packing establishment, flour mills. 
foundries and machine shops and manufac- 
ture of leather, lumber and clothing. Bank 
clearings for 1914, $591,329,393.86. An- 
nual value of manufactured products, $302.- 
218,850.00. 



AMERICAN BLACKSMITH Monthly 
(1st). Trade. Established 1901. W. F. 
Wendt Publishing Co., publishers. Subscrip- 
tion, $1. Claimed average circulation for year 
1914, 20,548; 80 pages, 3 columns; length 
of columns, 10 in.; width, 2 y 8 in. Cannot 
use matrices. Forms close 5th and 20th of 
preceding month. Office, New Sidway Bldg. 

Advertising rates on application. 



AMERICAN POULTRY WORLD Month- 
ly. Poultry. Established 1909. American 
Poultry Publishing Co., publishers. Subscrip- 
tion, 50 cts. Claimed average circulation for 
year 1914, 45,000; 80 to 160 pages, 3 col 
umns; length of columns, 10 in.; width, 2% 
in. Forms close 20th preceding month. 

Advertising rates, agate, 30 cts. a line; 
on yearly contract, 22 cts. a line. Reading 
notices, nonpareil, 60 cts. a line. 



AURORA AND CHRISTLICHE WOCHE 
Every Friday. German. Catholic. Establish- 
ed 1851. German Roman Catholic Orphan 
Asylum, publishers. Subscription, $1.50. 
Claimed average circulationis for year 1914, 
8,650 net; 8 pages, 6 columns; length of 
columns, 19 in.; width, 2% in. Can use 
matrices. Office, 564 Dodge Street. 

Advertising rates, agate, 3 cts. a line. 



CATHOLIC UNION AND TIMES Every 
Thursday. Catholic. Established 1871. Buffalo 
Catholic Publication Co.. publishers. Subscrip- 
tion, $2. Claimed average circulation for vear 
1914, 27,000; 8 pages, 7 columns; length of 
columns, 20 y 2 in.; width, 2% in. Office, St. 
Stephen's Hall. 

Advertising rates, agate, $2 an inch, with 
discounts. 



C. M. B. A. ADVOCATE Monthlv fist). 
Catholic-Fraternal. Established 1904. Supreme 
Council Catholic Mutual Benefit Association 
publishers. Subscription 25 cts. Claimed 
average circulation for year 1914, 65,301; 12 
pages, 4 columns, length of columns 12 V2 in. J 
width 2% in. Can use matrices, forms close 
25th of month preceding. Office St. Stephens 
Hall. 

Advertising rates, 30 cts. a line. Reading 
notices 50 cts. a line. 



COMMERCIAL Every evening except Sun- 
day. Republican. Established 1811. James L>. 
Warren's Sons Company, publishers. Subscrip- 
tion, $6. Claimed average circulation for year 
1914. 10,000; 10 to 16 pages. 7 columns; 
length of columns, 21% in. Can use mat- 



NEW YORK 



rices. Office, cor. Washington and No. Divi- 
sion Streets. 

Advertising rates, agate, 15 cts. a line; one 
week, 90 cts.; one month, $1.56; three 
months, $3.12; six months, $4.68; one year, 
$7.80; e. o. d., %; twice a week, Vfe ; once 
a week. % daily rates. Classified, lc. per 
word. Local reading notices, 30 cts. a line. 

See advertisement on page 504. 



COURIER Every morning, including SUN- 
DAY, and ENQUIRER, every evening except 
Sunday. Democratic. Established 1828. \V. 
J. Conners, publisher. Subscription, morn- 
ing or evening. $3; Sunday, $2.50. Sworn 
average circulation for first six months 1915, 
morning, 53.900* net; evening. 46,081* net: 
Sunday, 89,260* net; morning or evening, 10 
to 16 pages; Sunday, 60 to 80 pages, morn- 
ing or evening, 8 columns; Sunday. 7 col- 
umns; length of columns, 21% in.; width, 2% 
in. Can use matrices. 

Advertising rates, agate, for COURIER and 
ENQUIRER combined, or Sunday 15 cts. a 
line, 1.000 lines, or 26 insertions, 14 cts.: 
3,000 lines, or 52 insertions, 13 cts.: 5.000 
lines or 78 insertionss. 12 ct. a line. Special 
positions 10 and 25% additional. Reading 
notices, 50 cts. a line, with discount on 100 
lines and over; telegraphic and first page 
readers, $2 a line (10 lines to the inch). Clas- 
sified, 2 cts. per word, or 12 cts. a line (mini- 
mum charge, 30 cts.). Courier only, lc. per 
word. 

See advertisement on page 503. 



DEMOKRAT Every evening except Sun- 
day. German. Independent Democratic. Es- 
tablished 1837. F. C. B. Held, publisher. 
Subscription, daily, $6.50. Sworn average 
circulation for six months prior to April. 1915, 
10,815* net paid; 8 pages, 7 columns; lengt > 
of columns, 22 in.; width, 2% in. Office, 254 
Main Street. 

Advertising rates, 75 cts. an inch; one 
week, $3; one month, $8; three months, $18; 
six. months, $30; one year, $50. Reading no- 
tices, nonpareil, 15 cts. a line; classified, lc. 
a word. 



DZIEXXIK DLA WSZYSTKICH Everv 
evening except Sunday, SUNDAY MORNING. 
Polish-Republican. Established 1907. Every- 
body's Daily Publishing Co., publishers. Sub- 
scription. $3. Sworn average circulation for 
six months prior to April. 1915, daily 
and Sunday, 14,795* net paid: 8 pages. 7 
columns: length of columns. 20 in.; width, 
2% in. Can use matrices. Office, 928 Broad- 
way. 

Advertising rates, 60 cts. an inch; 500 in.. 
50 cts.; 1,000 in., or more, on yearly contract 
40 cts. an inch. Reading notices, 10 cts. a 
line. Classified, 5 cts. a line. 



EAST SIDE NEWS Every Wednesday. 
Independent. Established 1908. East Side 
News Publishing Co., publishers. Subscrip- 
tion, $1. Claimed average circulation for year 
1914. S.248; 8 pages, 7 columns; length of 



NELSON CHESMAN & CO.'S RATE BOOK. 



191 



NEW YORK 



columns, 20% in.; width, 2*4 in. Can use 
matrices. 

Advertising rates, agate, 75 cts. an inch; 2 
to 15 times, bO cts. an inch. Full or preferred 
positions, 10% additional. Reading notices 
(heads count two lines) 20 cts. a line. Class- 
ified, lc. per word. 



ECHO Every Thursday. Catholic. Es- 
tablished 1915. German Roman Catholic 
Orphan Asylum, publisher. Subscription, 
$1.50. Claimed average circulation first six 
months of existence, 9,500; 8 pages, 6 col- 
umns; length of columns, 19 in., width, 2Vs 
in. Can use matrices. Office, 564 Dodge St. 

Advertising rates, agate, 4 cts. a line. 



ENQUIRER Evening edition of Courier, 
which see. 

See advertisement on page 503. 



EXPRESS Every morning except Sunday, 
ILLUSTRATED EXPRESS, Sundays. Inde- 
pendent Republican. Established 1846. The 
J. N. Matthews Co., owners. Subscription, 
daily, $3 ; Sunday, $2.50. Claimed average 
circulation for year 1914. daily. 39,297 net: 
Sunday, 43,195 net; dnily, 12 to 16 pages; 
Sunday, 54 to 60 pages, 7 columns; length of 
columns; 21 3/7 in.; width. 2V-, in. Can use 
matrices. Office, 3 77-183 Washington Street 

Advertising rates, agate, daily, 15 cts. a 
line; 2 times, 12 cts.; 26 times, 10 cts.; 52 
times, 9 cts.; 78 times, 8 cts.; 156 times. 7 
cts. a line; 1,000 lines within one year, 12 
cts.: 2.000 lines. 10 cts.: 3.000 lines. 9 cts.: 
4,000 lines, 8 cts.: 5,000 lines, or more, 7 
cts. a line. SUNDAY edition. 20 cts. a line; 
2, 3 or 4 times, 16 cts.; 5 times, 15 cts.; 9 
times, 14 cts.; 13 times, 13 cts.; 26 times. 12 
cts.: 52 times, 10 cts. a line; 1,000 lines, 
within one year, 16 cts.; 2,000 lines, 15 cts.; 
3,000 lines, *14 cts.; 4,000 ilnes, 13 cts.; 5,000 
lines, or more, 12 cts. a line. Preferred posi- 
tion, in halftone section, 25 cts. extra. Read- 
ing notices, daily, 25 cts. a line; first page 
readers, 50 cts. a line; Sunday, 50 cts. a line; 
first page, $1 a line; Sunday, daily or Sun- 
day, lc. per word. Special rate for summer 
or winter resorts, new publications, school 
and college advertising, daily or Sunday, 10 
cts. a line. 



GAZETA BUFFALOSKA Every Wednes- 
day. Polish. Republican. Established 1900. 
Wincenty Smolczynski and Son, publishers. 
Subscription, $1. Claimed average circulation 
for year 1914, 6,550; 8 pages, 6 columns; 
length of columns, 20 in.; width, 2 % in. Of- 
fice. 865 Filmore Avenue. 

Advertising rates, 40 cts. an inch, with 
discounts. 



HACIENDA Monthly (15th of month pre 
ceding). Spanish-Export. Established 1905 
W. F. Wendt Publishing Co., publishers. Sub 
scription, $3. Claimed average circulation 
1914, Spanish edition, 23,086; Portuguese 
edition, 9,409; 108 pages, 2 columns; length 
of columns, 9 in.; width, 3% in. Cannot use 



NEW YORK 



matrices. Forms close 5th. month preceding. 
Office, New Sidway Building. 

Advertising rates upon application. 



HORSE WORLD Every Tuesday. Breed- 
ing and Turf. Established 1887. The Horse 
World Co., (Inc.), publishers. Subscription, 
$2. Claimed average circulation for year 1914, 
10.000; 20 to 24 pages, 4 columns; length of 
columns, 13 in.; width. 2% in. Forms close 
Monday preceding. Office, 1028 Marine Bank 
Bldg. 

Advertising rates, 1 inch, one time, $2.50; 
one month, $9.25; three months, $21; six 
months, $36; one year, $58. 

ILLUSTRATED EXPRESS Sunday edi- 
tion of Express, which see. 



ILLUSTRATED SUNDAY MAGAZINES- 
See New York City. 

See advertisement on page 538. 



NATIONAL MONTHLY AND LITERARY 
MAGAZINE SECTION Monthly. Literary. 
Established 1909. National Monthly Com- 
pany publishers. Subscription, $1 ; also 
issue Literary Magazine Section, circulated 
through about 40 newspapers on first Sunday 
or Saturday or during first week of each 
month, guaranteed combined average circula- 
tion for year 1915-16, 300,000; 4 columns 
length of columns, 13 in.; width, 2% in. 
Forms close 6th preceding month. Can use 
matrices. 

Advertising rates, agate, in combination, 
$1 a line; inside covers (two colors), $792: 
back cover (three colors), $828. 

See advertisement on page 436. 



NATIONAL STOCKMAN AND FARMER 
-See Pittsburg, Pa. 



NEWS Every evening and Sunday. Re- 
publican. Established 1873. E. H. Butler, pub- 
lisher. Subscription, $3. Sworn detailed aver- 
age circulation for twelve months prior to 
April 1915. 104,223* net paid; 14 to 24 
pages, 8 columns; length of columns, 21% 
in. : width, 2 14 in. Can use matrices. Office, 
218 Main Street. 

Advertising rates, 20 cts. a line; 13 in- 
sertions or 1,000 lines, 15% cts.; 26 in- 
sertions or 2,000 lines, 15 cts.; 52 inser- 
tions or 3,000 lines, 14% cts.: 104 inser- 
tions or 5,000 lines, 14 cts. Effective July 
1st. 1916, 15 cts., flat, an inch. Preferred posi- 
tion, 10 and 25% extra. Pure reading no- 
tices, first page, $1.50 :i line; woman's or 
society page. 75 cts.: other pages, 50 cts.; tele- 
graphic readers, inside pages, $1 a line. Clas- 
sified, 2 cts. per word. 



POLAK W AMERYCE Every evening ex- 
cept Sunday. Polish-Independent. Estab- 
lished 1886. Estate of Rev. John Pitass, pub- 
lisher. Subscription, $3. Sworn average 



192 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



NEW YORK 



circulation for six months prior to April 1915, 
7,039* net paid; 4 to 8 pages, 7 columns; 
length of columns, 20% in.; width, 2% in. 
Office, 389 Peckham Street. 

Advertising rates, 35 cts. an inch; 3 times, 
30 cts.; one week, 25 cts.; one month, 20 
cts.; three months, 18 cts.; six months, 17 
cts.; one year, 16 cts. an inch; 100 in., with- 
in one year, 30 cts.; 250 in., 25 cts.; 500 in., 
23 cts.; 1,000 in., 20 cts. an inch. Preferred 
positions, 10 and 25% extra. Classified, lc. 
a word. Reading notices, 15 cts. a count 
line; telegraphic readers, 25 cts. a count line. 



TIMES Every evening except Sunday, 
and SUNDAY MORNING. Democratic. Es- 
tablished 1877. Norman E. Mack, publisher. 
Subscription, daily, $3; Sunday, $2.50. 
Sworn average circulation for twelve months 
prior to April, 1915, daily, 66,776* net 
paid; Sunday, 67,815* net paid; daily, 10 to 
24 pages, 8 columns; Sunday, 76 to 92 pages, 
7 columns; length of columns, 22 in.; width, 
2% in. Can use matrices. Office, 193-195 
Main Street. 

Advertising rates, dailyj or Sunday, 18 cts. 
a line; open space within one year, 1,000 
lines, 15 cts.; 2,500 lines, 11 cts.; 2,500 lines 
to 5,000 lines, 9 cts.; 5,000 lines or more. 8 
cts. a line. Preferred positions 10 and 25% 
extra. Pure reading, 50 cts. a count line, with 
discount on 50 lines and over; locals, 25 cts. 
a count line, with discount on 100 lines and 
over; telegraphic readers, 75 cts. a line. 
Classified, lc. a word; in caps, 2 cts. a word; 
dashes or black lines, 7 cts. a line; under 
special classification, 15% extra. Thursdays 
and Fridays editions subject to advance of 
25-% over rates above quoted. 

See advertisement on page 450. 



TRUTH Every Thursday. Republican. Es- 
tablished 1903. Mark H. Hubbell, editor and 
publisher. Subscription, $2. Claimed aver- 
age circulation for year 1914, 12,500; 20 
pages, 3 columns; length of columns, 10% 
in.; width, 2% in. Can use matrices. Office, 
459 Washington Street. 

Advertising rates $1 an inch. Reading 
notices, 15 cts. a line. 



VOLKSPREUND Every evening except 
Sunday. German. Democratic. Established 
1868. Buffalo Volksfreund Printing Co., pub- 
lishers. Subscription, $6. Claimed average 
circulation for 1914, 9,291; 8 pages, 7 col- 
umns; length of columns, 21 in.; width, 2% 
in. Office, 46-48 Broadway. 

Advertising rates, agate, $1 an inch; 2 
days, 85 cts.; 3 days to week, 75 cts.; 500 
in. within one year, 50 cts.; 2,000 in., 40 
cts.; 5,000 or more in., 25 cts. an inch. Class- 
ified, lc. a word. Reading matter, 15 cts. a 
line; 1,000 lines or over, 10 cts. a line. 



CATSKILL Population 5,296. On Hudson 
River; West Shore and Catskill Mountain 
& Cairo Railroads. Is a well-known sum- 
mer resort. Leading industries are brick and 
cement works and knitting mills. 



RECORDER Every Friday. Democratic. 
Established 1792. Estate of J. B. Hall, pub- 
lisher. Subscription, $1 ; Sworn detailed 
average circulation for year ending May 1915, 
4,524* 8 pages, 7 columns; length of col- 
umns, 23 in.; width, 2% in. Can not use 
matrices. 

Advertising rates, one inch, 50 cts. ; two 
in., 90 cts.; three in., $1.20; four in., $1.50; 
six in., $2.10; eight in., $2.50; one column, 
$7.50 with discounts on time contracts. 



COOPERSTOWN Population 2,484. On Sus- 
quehanna River, Otsego Lake and D. & H. 
R. R. Summer resort and enjoys large 
trade as distributing point for the sur- 
rounding country. Industries include pub- 
lishing house; cheese and ice cream factory. 



AMERICAN MOTHERHOOD Monthly. 
Parents and Home. Established 1895. The 
Arthur H. Crist Co., publishers. Subscrip- 
tion, $1. Claimed average circulation for year 
1914, 102,000; 80 pages, 2 columns; length 
of colmns, 8 in.; width, 2% in. Forms close 
3rd and 5th of preceding month. 

Advertising rates, agate, 50 cts. a line; 
one page, $100; %, %, % pages, pro rata; 
back cover (three colors), $330. 



OTSEGO FARMER Every Friday. Repub- 
lican. Established 1886. The Arthur H. 
Crist Co., publishers. Subscription, $1.50. 
Claimed average circulation for year 1914, 
5,400; 8 pages, 8 columns; length of columns, 
20 in.; width, 2Va in. Can not use matrices. 

Advertising rates, 80 cts. an inch, with dis- 
counts for time and space. 



TABLE TALK Monthly (25th). Culinary. 
Established 1885. Arthur H. Crist Co., pub- 
lishers. Subscription, $1. Claimed average 
circulation for year 1914, 12,250; 64 to 
80 pages, 2 columns; length of columns, 8 
in.; width, 2% in. Forms close 8th of pre- 
ceding month. 

Advertising rates, agate, $2.25 an inch; 
full page, $36; Va, Vi and % pages pro rata. 

CORNING Population 13,730. On Chemung 
River and three railroads. An important 
wholesale jobbing center in grocery and 
confectionary lines. Dairy and tobacco 
growing and coal mining extensively engag- 
ed in. Industries include glass cutting 
works, foundries, railroad repair shops, and 
cigar, railroad car and glass factories. Also 
manufacture silk gloves, clay products and 
iron bridges. Annual value of manufac- 
tured products, $3,050,410.00. 



LEADER Every evening except Sunday. 
Independent Democratic. Established 1884. 
E. S. Underhill, publisher. Subscription, $5. 
Sworn average circulation for twelve months 
prior to April 1915, 8,333* net paid; 8 
to 16 pages; 7 columns; length of columns, 
19% in.; width, 2% in. Can use matrices. 

Advertising rates, 50 cts. an inch; 50 in., 
within one year, 30 cts. an inch; 100 in.. 25 



NELSON CHESMAN & CO.'S RATE BOOK. 



193 



NEW YORK 



NEW YORK 



cts.; 200 in., 22 cts.; 300 in., 20 cts.; 400 
in., 19 cts.; 500 in., or more, 18 cts. an inch. 
Composition, 5 cts. an inch, additional. Special 
positions, 10 or 25% extra. Classified, lc. 
per word, first time, %c, after. Heading 
notices, 10 cts. a line. 



CORTLAND Population 11,504. Located 36 
miles from Syracuse on Del. Lac. and 
West., and the Lehigh Val. Ry. systems. 
Industries consist of machine shops; foun- 
dries; carriage, wagon, wheel and corun- 
dum works; wire cloth, netting, nail, wall 
paper, skirt, silk, auto truck, canning, milk, 
flour and hardware factories. A state Nor- 
mal and Training School is located here. 



STANDARD Every evening except Sun- 
day. Republican. _ Established 1892. Court- 
land Standard Printing Co., (Inc.). publish- 
ers. Subscription, $5. Sworn average circu- 
lation for six months prior to April 1915, 
4,664* net paid; 8 to 16 pages, 7 columns; 
length of columns, 20% in.; width, 2% in. 
Cannot use matrices. 

Advertising rates, 25 cts. an inch; 25 in., 
within one year, 22 cts.; 50 in., 20 cts.; 100 
in., 18 cts.; 300 in., 16 cts.; 500 or more 
in., 14 cts. an inch. Reading notices, 10 cts. 
a line, with discount of 25 or 50% on 500 or 
1,000 lines. Classified, lc. per word. 



DANSVILLE Population 3,938. Two rail- 
roads. In the center of an excellent stock 
raisrng and agricultural district. Grapes 
grown extensively. Has machine shops and 
flour mills. Center of great nursery in- 
dustries. 



NORMAL INSTRUCTOR PRIMARY 
PLANS Monthly, except July and August. 
Educational. Established 1891. F. A. Owen 
Publishing _ Co., publishers. Subscription. 
$1.25. Claimed average circulation for year 
1914, exceeding, 140,000; 72 to 80 pages, 4 
columns; length of columns. 12^ in.; width. 
2% in. Forms close 1st preceding month. 

Advertising rates, agate, 65 cts. a line; 1 
page, (684 lines), $355.68; % page, $188.96; 
V* page, $100.00; 4th cover page, (2 colors), 
$400.00. 



DELHI Population 1,736. Located on Dela- 
ware River and New York, Ontario & 
Western Railroad, in a prosperous dairy- 
ing, stock raising and agricultural dis- 
trict. Other industries of importance are 
milk bottling plants; foundry; carriage 
works and silk mill. State School of 
Agriculture located here. 



DELAWARE EXPRESS Every Friday. 
Republican. Established 1839. Arthur C. 
Myer, publisher. Subscription, $1. Claimed 
average circulation for year ending July, 
1915, 5,120; 8 to 16 pages, 6 columns; lengt'i 
of columns, 19% in.; width, 2% in. Can 
not use matrices. 

Advertising rates, 20 cts. an inch; on con- 
tract of one month or longer, 15 cts. an inch. 



Reading notices, 5 cts. a line. Classified, lc. 
per word. 



EAST AURORA Population 2,781. On Penn- 
sylvania R. R. In the center of fine agri- 
cultural region and of which it is the dis- 
tributing center. Has large creamery in- 
terests and industries include planing mill 
and an agricultural implement factory. 
Home of the Roycrofters, who conduct a 
printing plant, bookbindery, metal and 
leather shop, power plant, hotel and in 
connection a farm. 



FRA Monthly (1st). Literary and Criti- 
cal. Established 1908. The Roycrofters, pub- 
lishers. Claimed average circulation for year 
ending June, 1915, 130,000; 64 pages. 2 
columns; length of columns, 10% in.; width. 
3%. Forms close 10th preceding month. 

Advertising rates, magazine page (224 
lines). $75; full page (7xl0V 2 ), $100: Mi 
page, $50; Vi page, $30; % page, $15; back 
cover, $200; inside covers, $125. 



PHILISTINE Combined with FRA August, 
1915. 



ELMIRA Population 37,176. A City of 
homes located on Chemung River and four 
railroads. In the center of a rich farming 
territory and is the buying center for a 
radius of about forty miles. Industries in- 
clude a branch of the Willys-Overland Auto- 
mobile Company, employing about 2.000 
men; the American La France Fire Engine 
Company, largest manufacturing plant of 
fire fighting apparatus in the world; the 
manufacture of valves, motors cars, trucks 
and auto supplies ; farming implements, 
edge tools, iron castings, cars, cabinets, 
milk bottles, aluminum ware, lubricators 
and coasters brakes; silk and knitting mills 
and steel structural work. Also has railroad 
work shops. The State Reformatory and 
Elmira College for women located here. 
Annual value of manufactured products, 
$10,500,000.00. 



ADVERTISER Every morning and even- 
ing except Sunday. Republican. Established 
1848. Elmira Advertiser Association, publish- 
ers. Subscriptions, $3. Sworn average cir- 
culation for twelve months prior to April, 
1915, 11,793* net paid; 10 to 24 pages, 7 
columns; length of columns, 20 in.; width, 
2 Vs in. Can use matrices. 

Advertising rates, 25 cts. an inch; full 
position, 30 cts. an inch. Classified, lc. per 
word, first insertion; %c. per word sub- 
sequent consecutive insertions. Reading no- 
tices, 10 cts. a count line; telegraphic readers, 
25 cts. a line. 



HERALD Every evening except Sunday. 
Democratic. Established 1913. Elmira Herald 
Co. (Inc.), publishers. Subscription, $3.12. 
Sworn average circulation for six months 
prior to April 1915, 8,128* net paid; 12 to 
16 pages, 7 columns; length of columns, 19% 



194 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



in.; width, 2% in. Can use matrices. Office, 
117 R. R. Ave. 

Advertising rates, agate, 25 cts. an inch: 
full position, 20% extra. Reading not ires. 
10 cts. a line. Classified, le. per word. 



TELEGRAM Every Sunday. Neutral. Es- 
tablished 1879. Harry S. Brooks, publisher. 
Subscription, $1.50. Claimed average circu- 
lation for year 1914, 50,000; 16 to 32 pages, 
7 columns; length of columns, 20 in.; width, 
2% in. Forms close 5 days in advance. Can 
use matrices. 

Advertising rates, agate, 12 cts. a line flat 
Reading notices, 20 cts. a line. 

See advertisement on page 529. 



FLORIDA Population 600. Two railroads. 
Agriculture, confined very largely to onion 
growing. Bank clearings for 1913, $2,500.- 
000.00. Annual value of manufactured and 
agricultural products, $3,000,000.00. 



STAMP JOURNAL Monthly. Philatelic. 
Established 1908. Clarence P. DeKay, pub- 
lisher. Subscription, 50 cts. Claimed aver- 
age circulation for year 1913, 9,700 net; 60 
pages, 2 columns; length of columns, 7 in.; 
width, 2Vs in. 

Advertising rates, $1 an inch. 



GARDEN CITY Population 750. In the cen- 
ter of an agricultural district, 20 miles dis- 
tant from Brooklyn. Its industries are 
confined exclusively to publishing interests. 



COUNTRY LIFE IN AMERICA Monthly. 
Country Estate. Established 1901. Double- 
day, Page & Co., publishers. Subscription, 
$4. Claimed average circulation for year 



PENDIATRICS See New York City. 

POULTRY REVIEW Monthly (1st). 
Poultry and Agricultural. Established 1903. 
E. R. Philo, publisher. Subscription, $1 : 
circulation not given by publisher; 36 to 68 
pages, 2 columns; length of columns, 8 in.; 
width, 2 1 / 4 in. Can not use matrices. 

Advertising rates, agate, 30 cts. a line; 
1,000 lines, within one year, 25 cts. a line. 



STAR-GAZETTE Every evening except 
Sunday. Established 1828. Star-Gazette Co.. 
publishers. Subscription, $3. Sworn detailed 
average circulation for twelve months prior 
to April 1915, 19,835* net paid; 10 to 32 
pages, 7 columns; length of columns, 20 in.; 
width, 2V& in. Can use matrices. 

Advertising rates, agate, 6 cts. a line; 52 
times or 1,000 lines, 4 cts.; 104 times or 3,000 
lines, 3% cts.; 156 times or 5,000 lines, 3 
cts. a line. Preferred position, 25% extra. 
Mail order, 3% cts. a line, flat. Classified, 
lc. per word. Reading notices, 15 cts. a count 
line; telegraphic readers, 50 cts. a count line. 

See advertisement on page 504. 



NEW YORK 



ending March 1915, 30,301; 3 columns to 
page; length of columns, 12 in.; width, 2% 
in. 

Advertising rates, agate, 75 cts. a line; full 
page (504 lines), $300; % or & page, pro 
rata. Special rate for cover pages. Discount, 
5 or 10% on 6 or 12 consecutive insertions. 
Classified, $7 an inch. 



GARDEN MAGAZINE AND FARMING 

Monthly. Horticultural. Established 1905. 
Doubleday, Page & Co., publishers. Subscrip- 
tion, $1.50. Claimed average circulation for 
year 1914, 31,449; 64 pages. 3 columns; 
length of columns, 10 in.; width, 2% in. 
Forms close 12th of preceding month. 

Advertising rates, agate, 43 cts. a line; one 
page, $170; % and Vs pages, pro rata. 



SHORT STORIES Monthly. Fiction. Es- 
tablished 1890. Doubleday, Page & Co., pub- 
lishers. Subscription, $1.50. Claimed aver- 
age circulation for year 1914. 100,000; 144 
pages; length of .columns, 8 in.; width, 2% 
in. Forms close 25th of second preceding 
month. Office, 11 W. 32 St., New York City. 

Advertising rates, agate, 50 cts. a line; 
$6.50 an inch; Vs page, $12.50; *4, Vz and 1 
page, pro rata. 5 and 10% discount on six 
and twelve month contracts. 



WORLD'S WORK Monthly (29th). So- 
cial and Economic Review. Established 1900. 
Doubleday, Page & Co., publishers. Subscrip- 
tion, $3. Claimed average circulation for year 
1914, 124,569; 120 pages. 2 columns; length 
of columns, 8 in.; width. 2% in. Forms 
close 5th of preceding month. 

Advertising rates, agate, $1 a line; one 
page, $200; Vs, Vi and % pages, pro rata. 
Discounts 3 months, 5%; 6 months, 10%; 
one year, 20%. Three pages or more, used 
within one year, at yearly rate. Publishers 
advertising, '$160 a page; V2, Vi or Vs page, 
pro rata. 

GARRISON Population 300. Located oppo- 
site West Point, on Hudson River and 
the New York Central & Hudson River 
Railroad. Other than printing plant, com- 
mercial industries are unimportant. 



LAMP Monthly (1st). Roman Catholic. 
Established 1902. Lamp Publishing Co., pub- 
lishing Co., publisher. Subscription, $2. 
Guaranteed average circulation for year 1915- 
16, 35,000; 48 pages, 2 columns; length of 
columns. 8 in.: width, 3 in. Can use matrices. 
Forms close 1st of month preceding. 

Advertising rates, $4 an inch : full page, 
$45; V2 page, $25; V* page, $15; Vs page. 
$8 ; back cover, $60, with discounts of 5 or 
10% on six or twelve cosecutive insertions. 



GENEVA Population 12,446. On Seneca 
Lake, New York Central and Lehigh Vallev 
railroads. Excellent farming country; ex- 
tensively devoted to fruit raising and 



NELSON CHESMAN & CO.'S RATE BOOK. 



195 



NEW YORK 



NEW YORK 



nurseries. Industries include preserving, 
glass bottle, iron and wagon works; boat- 
building yards ; stove foundries ; cereal 
products, razor strop and scythe factories; 
engine, boiler, razor, optical, motor boat 
and marine engine works. Hobart College, 
for men ; William Smith College, for women 
and State Agricultural Experiment Station 
located here. 



TIMES Every evening except Sunday. Re- 
publican. Established 1895. Geneva Printing 
Co., publishers. Subscription, $5. Sworn 
average circulation for six months prior 
to April, 1915, 5,253* net paid; 8 to 16 
pages, 7 columns; length of columns, 20 in : 
width, 2 Vs in. Can use matrices. 

Advertising rates, 40 cts. an inch; 100 in., 
within one year, 25 cts.; 500 in., 20 cts.; 
hotels, 40 cts. an inch, flat. Composition, 5 
cts. an inch extra. Position, 10 and 25% 
extra. Beading notices, 10 cts. a line. Class- 
ified, l'c. per word. 



GLENS FALLS Population, 1910 census, 
15,243; 1915 estimate, 18,000. Located on 
Hudson River near head of Lake George; 
on the D. & H. R. R. and Hudson Valley 
Ry. Industries include paper, blankbooks, 
boats, boxes, brushes, carriages, chemicals, 
Collars, comfortables, cotton bolting, cotton 
stock, cuffs, handles, harness laces, lime, 
mattress felt, silk gloves, wagons, wall 
paper, wooden plugs, cigars, machinery, 
shirts, shirtwaists, lime, brick, cement, etc. 
Advertising rates, 17 cts. an inch, flat; 
special position charges 12% and 25% extra. 
Reading notices, 10 cts. a count line; tele- 
graphic, 15 ct;. a count line. Classified, lc. 
per word. 



POST-STAR Every morning except Sun- 
day. Independent Democratic. Established 
1904. Glens Falls Post Co. (Inc.). pub- 
lishers. _ Subscription, $5. Sworn detailed 
average circulation for year ending June 1915, 
5,895* net paid; 10 to 16 pages, 7 columns; 
length of columns, 20 in.; width. 2% in. Can 
use matrices. 



TIMES Every evening except Sunday. 
Republican. Established 1878. Glens Falls 
Publishing Co., publishers. Subscription, $5. 
Claimed average circulation for 1914, 5,223* 
net; 8 to 16 pages, 7 columns; length of 
columns, 21 in.; width, 2% in. Can use 
matrices. 

Advertising -ates, 50 cts. an inch; 100 in., 
25 cts.; 500 in., 17 cts.; 1,000 in., 13 cts. an 
inch. Composition, 5 cts. per inch additional. 
Preferred position, 10 and 25% extra. 

See advertisement on page 504. 



GLOVERSVILLE Population 20,642. On F. 
J. & G. R. R. Extensively engaged in the 
manufacture of gloves and mittens, being 
the largest center of the country in such 
industry. Annual value of manufactured 
products, $12,000,000.00. 



HERALD Every morning except Sunday. 
Independent. Established 1897. Morning 
Herald Co., publishers. Subscription, $4; 
Sworn average circulation for twelve months 
prior to April, 1915, 6,917* net paid;> 
8 to 10 pages, 8 columns; length of columns, 
22 in.; width, 2Va in. Can use matrices. 

Advertising rates, 35 cts. an inch; 100 
in., 28 cts.; 300 in., 21 cts. Classified, lc. 
per word. Reading notices, 10 cts. a line; tele- 
graphic, 30 cts. a line. 

See advertisement on page 504. 



LEADEjR-REPUBLIuAN Every evening 
except Sunday. Republican. Established 
1887. Wm. B. Collins Co., publishers. Sub- 
scription, $4. Sworn average circulation for 
six months prior to April, 1915, 5,376* net; 
paid; 10 to 16 pages, 7 columns; length of 
columns, 20 in.; width, 2% in. 

Advertising rates, 30 cts. an inch, ranging 
down to 15 cts. an inch on space con- 
tracts for 25 to 500 in. Composition, 5 cts. 
an inch additional. Special positions, 10 and 
25% extra. Reading notices, 10 cts. a line. 
Classified, 5 cts. a line. 



HORNELL Population 13,617. Two rail- 
roads. Distributing center for an excel- 
lent agricultural section. Industries in- 
clude manufacture of silk cloth, and gloves. 
Also iron foundry and railroad repair shops. 
Annual value of manufactured products, 
$3,800,000.00. 



TRIBUNE-TIMES Every evening except 
Sunday. Democratic. Established 1873. W. 
H. Greenhow Co., publishers. Subscription, 
$3. Sworn average circulation for six months 
prior to April, 1915, 6,116* net paid; 8 to 
16 pages, 7 columns; length of columns, 21 
in.; width, 2Vs in. 

Advertising rates, 35 cts. an inch; 25 in., 
30 cts.; 50 in., 25 cts.; 100 in., 20 cts.; 200 
in., 18 cts.; 300 in., 17 cts.; 400 in., 16 cts.; 
500 or more in., 15 cts. an inch. Preferred 
position, 10 and 25% extra. Classified, lc. 
per word. Reading notices, 10 cts. a count 
line; telegraphic, 25 cts. a count line. 



ITHACA Population, 1910 census, 14,802; 
1915 estimate, 15,500. Located at the 
southern end of Lake Cayuga, on three rail- 
way systems. The surrounding farming 
community is the richest in the state, its 
fruit being known far and wide. Center of 
coal distribution from the Pennsylvania 
mines. Other industries include manufacture 
of clocks, guns, wall paper, chain belting, 
salt, incubators, gas engines and mufflers:, 
aeroplanes, gloves, mittens, cement, glass, 
barrels, coal bags, auto phones, cigars, 
novelty signs, agricultural implements, 
steam traction engines, paper, flour, gloves, 
portable houses and aeroplanes. Cornel 
University and New York State College of 
Agriculture are located here. Important in- 
tercollege contests and regattas are, staged 
here annually. 



13 



196 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



JOURNAL Every evening except Sunday. 
Republican. Established 1815. Frank E. 
Gannett, publisher. Subscription, daily, $6. 
Sworn detailed average circulation for six 
months prior to April 1915, 6,154* net paid; 
10 to 12 pages, 7 columns; length of columns, 
21 in.; width, 2% in. Can use matrices. 

Advertising rates, daily, 100 in., 50 cts.; 
300 in., 35 cts.; 500 in., 21 cts. an inch. 
Full position, 25% extra. Reading notices, 
10 cts. a count line. Classified, lc. per word. 

See advertisement on page 504. 



NEW YORK 



NEWS Every evening except Sunday. 
Democratic. Established 1895. Forest City 
Printing Co., publishers. Subscription, $5. 
Claimed average circulation for year 1914, 
4,292; 10 to 16 pages, 7 columns; length of 
columns, 22 in.; width, 2% in. Can use mat- 
rices. 

Advertising rates, 40 cts. an inch; on yearly 
contract, 50 in., 30 cts.; 100 in., 20 cts.; 250 
in., 15 cts.; 500 or more in.; 12 cts. an inch. 
Composition, 5 cts. an inch additional. Special 
position, 25% extra. Reading notices, 10 cts. 
a line; on yearly contract, 500 or more lines, 
5 cts. a line. Classified, lc. per word. 



JAMESTOWN Population 31,297. On Chau- 
tauqua Lake and two railroads. Distribut- 
ing center for fine agricultural region. Has 
excellent water power and industries in- 
clude worsted and woolen mills, yarn fac- 
tories, piano factory, metal vault and bank 
furniture plant, furniture and chair fac- 
tories, cotton and towel mills and photo- 
graphic paper plant, also lumber and flour 
mills. Annual value of manufactured prod- 
ucts, $15,000,000.00, 



JOURNAL Every evening except Sunday, 
and TRI- WEEKLY, Tuesdays, Thursdays and 
Saturdays. Republican. Established 1826. 
Journal Printing Co., publishers. Subscrip- 
tion, daily, $5 ; tri-weekly, $1.50. Sworn aver- 
age circulation for six months prior to April 
1915, daily, 5,677* net paid; tri-weekly, 
claimed average for year 1914, 5,723* net 
paid; 8 to 16 pages, 7 columns; length of 
columns; 20% in.; width, 2% in. Can use 
matrices. 

Advertising rates, daily, 30 cts. an inch; 
25 in., 25 cts.; 50 in., 22 cts.; 100 in., on 
yearly contract, 20 cts.; 200 in., 18 cts.; 300 
in., 17 cts.; 400 in., 16 cts.; 500 in., 15 cts. 
an inch. Composition, 5 cts. an inch extra. 
Special positions, 10 or 25% extra. Classi- 
fied, lc. a word. Reading notices, 10 cts. a 
line. TRI-WEEKLY, 40 cts.; 100 in., on 
yearly contract, 30 cts.; 200 in., 25 cts.;' 300 
in., 23 cts.; 400 in., 21 cts.; 500 in. or more, 
20 cts. an inch. 



NURSE Monthly (1st). Nursing and 
Medical. Established 1914. The Nurse Pub- 
lishing Co., publishers. Subscription $2. Sworn 
average circulation for year ending May 1915, 
13,211*; 96 pages, 2 columns length of col- 



umns, 8 in.; width, 2V 2 In. Cannot use mat- 
rices. Forms close 10th of month preceding. 
Advertising rates, full page, $50; 6 times, 
$46.00; 12 times $43; y 2 page, $28; $26 or 
$24.50; 14 page, $15, $14, or $13 each inser- 
tion. 



POST Every morning except Sunday. Re- 
publican. Established 1901. Post Publish- 
ing Co., publishers. Subscription, $5. Sworn 
average circulation for twelve months prior 
to April, 1915, 7,962* net paid; 10 to 20 
pages, 7 columns; length of columns, 21% in.; 
width, 2% in. Can use matrices. 

Advertising rates, 35 cts. an inch; 100 in. 
on yearly contract, 28 cts.; 250 in., 24 cts.; 
500 in., 22 cts.; 1,000 in. or more, 21 cts. an 
inch. Preferred positions, 10 or 25% extra. 
Mail order copy, 22 cts. an inch. Classified, 
lc. per word. Reading notices, 10 cts. a line; 
telegraphic readers, 20 cts. a line. 



SKANDIA Every Thursday. Swedish- 
Republican. Established 1901. Liberty Print- 
ing- Co. (Inc.), publishers. Subscription, $1. 
Claimed average circulation for year 1914, 
5,795; 12 to 16 pages, 7 columns; length 
of columns, 21 in.; width, 2V 2 in. Can use 
matrices. 

Advertising rates, 30 cts. an inch. Read- 
ing notices, 5 cts. a line. Special position, 
25% extra. Discount of 20% display or 
readers on contracts of 3 months or more. 



KINGSTON Population, 1910 census, 25,- 
908; 1915 estimate, 26,928. On Hudson 
River, 88 miles from New York City; We9t 
Snore; Ulster & Del.; New York, Ontario 
& Western and Wallkill Valley Railway 
Systems. The principal industries are: 
Blue stone quarries; iron foundries; cigar, 
shirt, soap and candle factories; brick, 
cement, dynamite and powder works and 
boat building plants. 



FREEMAN Every evening except Sun- 
day. Republican. Established lS^l. Free- 
man Publishing Co. (Inc.), publishers. Sub- 
scription, $5. Sworn average circulation for 
six months prior to April 1915, 5,610* net 
paid; 8 to 16 pages, 7 columns; length of col- 
umns, 21.; width, 2% in. Can use matrices. 

Advertising rates upon application. 



LISLE Population 329. D., L. & W. R. R. 
Dairying is the principal industry, ship- 
ments of butter being made extensively. 
Also has furniture and lumber manufac- 
tures. 



FEATHERED WARRIOR Monthly (1st). 
Poultry and Game Fowl. Established 1904. 
W. M. Storrs, publisher. Subscription, 50 
cts.; circulation not given by publisher; 
72 pages, 2 columns; length of columns, 7% 
in.; width, 2% in. Forms close 15th of pre- 
ceding month. 

Advertising rates, 50 cts. an inch flat. 



NELSON CHESMAN & CO.'S RATE BOOK. 



197 



NEW YORK 



LOCKPORT Population 17,970. On Erie 
Canal and two railroads. In the center of 
a farming country, largely devoted to fruit 
and grain growing. Has abundant water 
power. Industries include steel factory, 
smelting works, iron foundry, rolling mills, 
machine shops, automobiles, pumping and 
brass bedstead works, flour mills, broom 
factories, fibre works, paper and pulp 
mills. Annual value of manufactured pro- 
ducts, $10,000,000.00. 



UNION SUN Every evening except Sun- 
day. Democratic. Established 1821. Cor- 
son Mfg. Co.. publishers. Subscription, $3. 
Sworn average circulation for six months 
prior to October, 1914. 5,230* net paid; 8 
pages, 7 or 8 columns; length of columns, 20 
in.; width, 2% in. Can use matrices. 

Advertising rates, 35 cts. an inch ; 25 in., 
within one year, 27 cts.; 50 in., 24 cts.; 100 
in., 24 cts.; 200 in., 20 cts;; 300 in., 19 
cts.; 400 in., 18 cts.; 500 in, or more, 17 cts. 
an inch. Composition, 5 cts. an inch extra. 
Preferred position, 10 and 25% extra. Read- 
ing notices, 10 cts. a count line; on 500 line 
contract, 5 cts. a line; telegraphic, 25 cts. a 
count line. Classified, %c. per word. 



LONG ISLAND CITY Located on East 
River, and a part of New York City (Bor- 
ough of Queens). 



STAR Every evening except Sunday, 
WEEKLY STAR, Friday, and GREENPOINT 
WEEKLY STAR, Saturday. Independent 
Democratic. Established 1865. Long Island 
Star Publishing Co., publishers. Subscrip- 
tion, daily, $3; weekly, $2; Greenpoint 
Weekly, $2. Claimed average circulation for 
year 1914, daily, 12,500; weekly, 6,200; 
Greenpoint Weekly Star, 8,600; daily, 8 
pages; weeklies 10 pages, 7 columns; length 
of columns, 20 in.; width, 2% in. Can use 
matrices. 

Advertising rates, daily, agate, 8 cts. a 
line; Weekly Star, 8 cts.; Greenpoint Week- 
ly, 8 cts. ; daily and either weekly, one week, 
26 cts. a line; daily and both weeklies, one 
week, 32 cts.; the two weeklies, combined, 
15 cts. a line. Discount for time. Preferred 
position, 25% extra. Classified, 25 words, 3 
times, 25 cts. Reading notices, 50 cts. a line. 



MALONE Population 6,467. Located on the 
N. Y. Cent. & Hudson River Railway, in 
the center of a thriving agricultural dis- 
trict and is the trade center for forty miles 
in either direction. Principal industries 
are iron foundry, machine shops, pants and 
broom factories, woolen, paper, pulp and 
flour mills. 



FARMER Every Wednesday. Republican. 
Established 1881. Stevens and Turner Co., 
publishers. Subscription, $1. Claimed aver- 
age circulation for year 1914, 5,600; 8 pages, 
7 columns; length of columns, 22 in.; width, 
2% in. Can not use matrices. 



NEW YORK 



Advertising rates, 17^4 cts. an inch. Com- 
position, 5 cts. an inch additional. Special 
position, 10% extra. 



TELEGRAM Every evening except Sun- 
day. Republican. Established 1905. Charles 
M. Redfield, editor and publisher. Subscrip- 
tion, $5. Claimed average circulation for 
year 1914, 4,500 net; 8 to 10 pages, 7 col- 
umns; length of columns, 21 in.; width,, 2 1/5 
in. Can not use matrices. 

Advertising rates, 20 cts. an in.; first in- 
sertion, and 15 cts. an inch, thereafter; 1,000 
in., or more on contract, 10 cts. an inch. 
Special position or composition, 5 cts. an 
inch extra. Readers foot of reading column, 
lc per word; amongst locals, 5c. per word. 
Classified, lc. per word. 



MIDDLETOWN Population, 1910 census, 
15,313; 1915 estimate, 18,268. Located in 
the center of famous Orange County, on 
four railway systems. Distributing cen- 
ter for farming section. Industries in- 
clude immense car shops two machine man- 
ufactories; one of the largest tanneries 
in the world; condensed milk works; farm- 
ing implement, carpet bag, straw hat, 
blanket, shirt, cut glass, saw and file fac- 
tories and iron works. New York State 
Homeopathic Hospital for the Insane and 
Thrall Hospital are located here. 



ARGUS Every evening except Sunday. 
Independent Democratic. Established 1876. 
W. F. Hamblin, publisher. Subscription, 
$3.50. Sworn detailed average circulation for 
year 1914, 5,172* net paid; 8 pages, 7 col- 
umns; length of columns, 20% in.; width, 2^4 
in. Can use matrices. 

Advertising rates, 50 cts. an inch; 50 in., 
25 cts.; 100 in., 20 cts.; 200 in., 18 cts.; 300 
in., 17 cts.; 400., 16 cts.; 1,000 in. or more, 
15 cts. an inch. Composition, 5 cts. an inch 
additional. Reading notices, 10 cts. a line. 
Classified, lc. per word. 



TIMES-PRESS Every evening except 
Sunday. Republican. Established 1906. Stivers 
Printing Co., publishers. Subscription, $3.50. 
Sworn detailed average circulation for yeai 
ending March 31, 1915, 5,135* net paid 
8 to 12 pages, 7 columns: length of columns, 
21 in.; width, 2% in. Can use matrices. 

Advertising rates, 75 cts. an inch; 100 in., 
25 cts.; 200 in., 20 cts.; 300 in., 18 cts.; 40C 
in., 16 cts.; 500 in., or more, 15 cts.; an inch 
Composition, 5 cts. ; matrices, 2 cts. an inch 
additional. Preferred position, 10, 25, 50 or 
75% extra. Reading notices, 15 cts. a count 
line, with discount on 500 lines and over; 
first page, or telegraphic readers, 50 cts. a 
line. Classified, lc. per word. 



MILFORD Population 511. On Susque- 
hanna River and C. & C. "V. R. R. Center 
of farming district, devoted largely to hop 
growing. 



198 



NELSON CHESMAN & CO.'S RATE BOOK. 
NEW YORK NEW YORK 



TEACHERS' -GAZETTE Monthly, except 
July and August. Educational. Established 
1897. John Wilcox, publisher. Subscrip- 
tion, 25 cts. Claimed average circulation for 
year 1914, 10,000; 20 pages, 3 columns; 
"length of columns, 9% in.; width, 2% in 
Forms close 10th preceding month. 

Advertising rates, $1 an inch; one col- 
umn, $7.50; Vz page, $10; one page, $15. 



MT. VERNON Population, 1910 census, 30,- 
919; 1915 estimate, 37,150. Three rail- 
roads. Adjoining New York City, four- 
teen miles distant from Grand Central De- 
pot, and a suburb thereof, being largely a 
residential town. 



ARGUS Every evening except Sunday. 
Independent. Established 1892. Stiles & 
Merriam (Inc.), publishers. Subscription, 
$3.60. Sworn detailed average circulation for 
six months prior to April, 1915, 5,798* net 
paid; 10 to 16 pages, 7 columns; length of 
columns, 21 in.; width, 2Ys in. Can use 
matrices. 

Advertising rates, 50 cts. an inch.; 50 in., 
on yearly contract, 40 cts.; 100 in., 30 cts.; 
200 in., 25 cts.; 300 in., 23 cts.; 500 in., 
22 cts.; 750 in., 21 cts.; 1,000 in., 19 cts. 
an inch. Allowance of 5 cts. an inch on 
electrotyped or matrice matter. Position, 
10 or 25% extra. Reading notices, 5 cts. a 
count line; first page, 10 cts.; telegraphic 
readers, 20 cts. a line. Classified, 50 words, 
25 cts. 



NEWBURGH Population, 1910 census, 27,- 
805; 1915 estimate, 27,805. On Hudson 
River and three railroads. Has exten- 
sive trade in dairy products, flour, grain 
coal, brick and imitation leathers. Indus- 
tries include ship yards; silk, lace felt, 
woolen and cotton mills; sugar machinery 
works ; fabrikoid, plush, carpet, garment, 
mattress, baby carriage, wickerware, felt 
hat, paper, shirt and overall factories, 
plaster mills and foundries. 



NEWS Every evening except Sunday. 
Republican. Established 1885. The New- 
burgh News Printing & Pub. Co. (Inc.), pub- 
lishers. Subscription, $6. Sworn detailed aver- 
age circulation for six months prior to April 
1915, 8,279* net paid; 16 to 32 pages, 7 
columns; length of columns, 22 in.; width, 
2% in. Can use matrices. 

Advertising rates, $1 an inch ; second in- 
sertion, 80 cts.; 100 in., on yearly contract, 
50 cts.; 200 in., 45 cts.; 300 in., 40 cts.; 
400 in., 35 cts.; 500 in., 30 cts. an inch. 
Composition, 5 cts. an inch additional. Speci- 
fied position, 25, 50, 75 or 100% additional. 
Reading notices, 20 cts. a line; subsequent in- 
sertions, 15 cts.; 500 lines, on contract, 12 
cts.; 1,000 lines, 10 cts. a line; first page, 
30, 23, 18 or 15 cts. a line, respectively. 
Classified, lc. per word. 



Census Bureau Manhattan Borough, 2,- 
590,455; Brooklyn Borough, 1,990,614; 
Bronx Borough, 705,742; Queens Borough, 
417,107; Richmond Borough, 102,614; total 
for New York City, 5,806,532.. On Hudson 
River, East River and New York Bay. Ter- 
minus of 14 of the largest railroads radiat- 
ing to all parts of the country; has one 
of the finest harbors in the world and is 
the commercial metropolis of the U. S. 
Foreign commerce comprises more than 
half the entire import and export trade 
of the nation and exceeds business done by 
any other port in the world; its domestic 
commerce is still greater. There are over 
30,000 manufacturing establishments located 
here, some of the larger of which include 
furniture, sugar refining-, tobacco and cigars, 
machinery, clothing, printing, publishing, 
musical instruments, malt liquors and lard 
refining. Seat of Columbia University, 
University of the City of New York, Cooper 
Institute, the great new Public Library, 
Museum of Natural History, Metropolitan 
Museum of Art and a number of other 
similar institutions. Bank clearings dur- 
ing year ending September 30, 1914, $89,- 
760,344,971.31, average daily transactions, 
$295,238,762.28. Annual value of manu- 
factured products, census report for 1909, 
$2,029,693,000.00. 



ADVENTURE Monthly. Literary. Es- 
tablished 1910. Ridgway Co., publishers: 
Subscription, SI. 50; circulation not given 
by publisher; 224 pages, 2 columns; length 
of columns, 8% in.; width, 2% in. Forms 
close 15th of second preceding month. Office, 
Spring and MacDougal Streets. 

Advertising rates, third or second covers, 
$150; back cover (3 colors), $300. 



ADVERTISING & SELLING Monthly 
(10th). Distribution. Established 1891. 
Advertising & Selling Magazine (Inc.), pub- 
lishers. Subscription, $2. Claimed average 
circulation for year 1914, exceeding, 5,500; 
90 pages, 3 columns; length of columns, 10 
in.; width, 2% in. Forms close 5th of month. 
Office, 95 Madison Ave. 

Advertising rates, $125 per page; 2 col- 
umns, $87.50; one column, $50. Discount on 
time orders. 



AERONAUTICS Semi-Monthly (1st and 
15th). Aeronautics. Established 1907. Aero- 
nautic Press, publishers. Subscription, $3. 
Circulation not given by publisher; 20 
pages, 2 columns; length of columns, 9 in.. 



width. 



in. Can use matrices. Office, 



250 W. 54th- Street. 

Advertising rates, full page, one time, $40; 
V4, and Yz pages, pro rata. 



NEW YORK Population, 1910 census, 4,- 
766,883; July 1, 1915, estimated by Federal 



AINSLEE'S MAGAZINE Monthly. Lit- 
erary. Established 1898. The Ainslee Maga- 
zine Co., publishers. Subscription, $1.50. 
Sworn detailed average circulation for year 
1914, 225,355* net paid; 160 pages, 2 col- 
umns; length of columns, 8 in.; width, 2% 
in. Forms close 26th of second month preced- 



NELSON CHESMAN & CO.'S RATE BOOK. 



199 



NEW YORK 



ing. Office, Seventh Avenue and Fifteenth 
Street. 

Advertising rates, agate, $1.25 a line. Full 
page, $250; Va, Vi and Yz pages, pro rata. 
Classified, $1 a line. Combination display 
rate with Smith's Magazine and Popular 
Magazine, $3.18% a line; full page, $641.25; 
Vs, V<k and V 2 pages, pro rata. Classified in 
combined list, $2.61 Vi a line; with Top 
Notch, Peoples and New Story added, $6 a 
line, including both issues of Popular and 
Top Notch. 



AIRCRAFT Monthly. Aeronautical. Es 
tablished 1910. The Lawson Publishing Co.. 
publishers. Subscription, $2. Claimed aver- 
age circulation for year 1914, 11,000; 44 to 
52 pages, 3 columns ; length of columns, 10 
in.; width, 2% in. Office, 37 East 28th St. 

Advertising rates, 20 cts. a line; $2.50 an 
inch. 



ALL OUT DOORS Monthly (1st). Sport- 
ing. Established 1913. All Outdoors (Inc.), 
publishers. Subscription, $1. Claimed aver- 
age circulation for year 1914, 33,000; 40 
pages, 3 columns; length of columns, 10 
in.; width, 2% in. Cannot use matrices. 
Forms close 5th of second month preceding, 
Office, 145 West 36th Street. 

Advertising rates, 20 cts. a line, with dis- 
count of 10% on 48 inches or more, or 12 
consecutive insertions; 5% on six consecutive 
insertions. 



ALL STORY Every Saturday. All Fic- 
tion. Established 1914. Frank A. Munsey 
Co., publishers. Subscription, $4; circulation 
not given by publisher; 2 columns to 
page; length of columns, 8 in.; width, 2% 
in. Forms close Thursday, three weeks in ad- 
vance. Office, 8 W. 40th St. 

Advertising rates, 62 Y2 cts. a line; $125.00 
a page; hi and Y 2 pages, pro rata. Classified, 
60 cts. a line; 10% discount on 6 consecutive 
insertions, classified only. 



AMERICA E INDUSTRIAS AMERICA- 
NAS See Export American Industries. 



AMERICA Sunday edition Bollettino 
Delia Sera, which see. 



AMERICA Every Saturday. Catholic 
Religious Review. Established 1909. The 
American Press, publishers. Subscription, 
U. S., $3; Canada, $3.50; foreign, $4; 
circulation not given by publisher; 3 col- 
umns; length of columns, 10 in.; width, 2-ft 
in. Office, 55-57-59 East 83rd Street. 

Advertising rates, agate, 25 cts. a line. 
Discount, 5, 10 and 20% on 3, 6 and 12 
months, respectively. 



NEW YORK 



AMERICAN Every morning including 
SUNDAY. Independent. Star Co., publish- 
ers. Subscription, including daily, $6 ; Sun- 
day, $2.50. Sworn average circulation for 
twelve months prior to April, 1915, daily, 
285,977* net paid; Sunday, 718,029* net 
paid; daily, 16 to 24 pages; Sunday, 66 to 
110 pages; 8 columns; length of columns. 20 
in.; width, 2 1 3 s in. Can use matrices. Office, 
Park Row and Broadway. 

Advertising fates, agate, daily, pages 2, 
3, 4 and 5, 45 cts. a line; next reading, 50 
cts.; full position, 55 cts.; regular pages, 40 
cts. a line; next reading, 45 cts.; full posi- 
tion, 50 cts. Classified, automobiles, 35 cts. 
a line; financial, 40 cts.; publications, 25 cts.; 
Sunday and Wednesday (same copy), 50 cts. 
a line. Summer or winter resorts or country 
board, daily, 25 cts.; Sunday, 30 cts. a line; 
three times a week, 75 cts.; seven times in 
two weeks, $1.50. Help wanted, agate lower 
case, 3 cts. per word;, three times, 7 cts.; 
seven times, 15 cts. per word; caps, 5 cts. per 
word; three times, 12 cts.; seven times, 25 
cts. per word; broken lines and white space 
in ads, 20 cts. a line; three times, 50 cts.; 
seven times, 80 cts. per word. Educational 
under help wanted classifications, 40 cts. a 
line. Agents, canvassers and solicitors, daily, 
4 cts. a word; Sunday, 6 cts. a word; four 
consecutive Sundays, 20 cts. a word; seven 
consecutive times or e. o. d., 20 cts. a word. 
In display type, only two line letter is al- 
lowed, 27 letters lower case, 19 letters caps 
to a line; daily, 50 cts. a display line (2 
agate lines) ; Sunday, 75 cts. Special notices, 
daily, 60 cts. a line. SUNDAY, first news 
section, display, 70 cts. a line; next reading, 
75 cts.; full position, 80 cts. a line; news 
sections, 65 cts. a line; next reading, 70 cts.; 
full position, 75 cts. a line. Financial, 60 cts.; 
publications, 50 cts. a line. Special notices, 
first page, 75 cts. a line. Time and space dis- 
counts ranging from 2 V2 % on 52 insertions, 
or 5,000 lines within one year, to 10% on 156 
insertions, or 20.000 lines. Double column ad- 
vertisements must be at least 42 lines deep ; 
triple column, 75 lines deep. 



AMERICAN AGRICULTURIST E v e 1 y 
Saturday. Agricultural. Established 1842. 
Orange Judd Co., publishers. Subscription, 
$1. Sworn detailed average circulation for 
year 1914, 127,841*; 16 to 40 pages, 4 col- 
umns; length of columns, 13 11/14 in.; width, 
2 1 / a in. Forms close Friday preceding week. 
Office, 315 Fourth Avenue. 

Advertising rates, agate, 50 cts. a line. 
Preferred position, 15 and 25% extra. Rend- 
ing notices, $1 a line. Classified, 6 cts. per 
wind. Publishers the Middle States edition 
at New York (AMERICAN AGRICULTUR- 
IST), Western edition at Chicago (known as 
the ORANGE JUDD FARMERS), the New 
England States edition at Springfield (known 
as NEW ENGLAND HOMESTEAD), the 
Southern edition at Atlanta, Ga., (known 
as SOUTHERN FARMING) and Northwest 



''RUTH in advertising is and will ever remain a relative term, but 
the closer the relation the better for those related to it. 



200 



NELSON CHESMAN & CO.'S RATE BOOK. 



NEW YORK 



edition at Minneapolis, Minn, (known as 
NORTHWEST FARMSTEAD). Combined, 
sworn detailed average circulation for year 
1914, 405,604*. Combined advertising rates 
for the five papers, $2 a line. Reading notices 
in combined list, $4 a line. Classified, rates 
on application. Also the National Farm 
Power combination, comprising the five 
ORANGE JUDD FARM WEEKLIES, Spring- 
field (Mass.), FARM AND HOME and ABER- 
DEEN (S. D.) DAKOTA FARMER, with an 
average combined circulation of 1,140,000* 
Advertising rate, agate, display, $4.85 a line, 
fiat. 



AMERICAN BANKER Every Saturday. 
Financial. Established 1836. Steurer Pub- 
lishing Co., publishers. Subscription, $5. 
Claimed average circulation for year 1914, 
12,000; 80 to 96 pages, 3 columns; length of 
columns, 10 in.; width, 2% in. Can use mat- 
rices. Office, 5 Beekman Street. 

Advertising rates, 25 cts. a line; one month, 
20 cts.; three months, 18 cts.; six months. 
17 cts.; one year, 15 cts. a line, per time; 
one inch, 3 months, $30 ; 6 months, $55 ; 
one year, $100. 

AMERICAN CITY Monthly (1st in two 
editions City and Town and Country). Estab 
lished 1909. The Civic Press, publishers. 
Sworn average circulation for six months end- 
ing June 1915, 11,416*; 180 pages, 2 columns; 
length of columns, 8 in.; width, 2% in. 
Forms close 20th preceding month. Office, 
87 Nassau Street. 

Advertising rates, page, $88; % page, $48; 
% page, $26; Vs page, $14; three months, 
$80, $44, $24, or $13; six months, $72, $40; 
$22 or $12; one year, $64, $36, $20 or $11 an 
insertion respectively. Preferred positions, 
colored inserts or classified, upon application. 



AMERICAN CLUB WOMAN Monthly 
(1st). Woman's interests. Established 
1909. American Club Woman Pub. Co., pub- 
lishers. Subscription, $1.50. Detailed aver- 
age circulation January 1st, 1915, 150,000*; 
24 to 36 pages, 3 columns; length of columns, 
9% in.; width, 3 in. Can use matrices. 
Forms close 10th of preceding month. Office, 
35-37 West 39th Street. 

Advertising rates, less than % page, $1 
a line; full page (400 lines), $150; Vz page. 
$80; M page, $40; Vs -page, $20; back cover, 
$200 ; second or third cover, $150 ; two 
colors, $50 additional. 

See advertisement on page 491. 



NEW YORK 



AMERICAN CULTIVATOR Monthly 
(20th). Agricultural. Established 1837. Agri- 
cultural Press, publishers. Subscription, $1. 
Claimed average circulation for year 1914, 
12,132; 32 pages, 3 columns; length of 
columns, 10 in.; width, 2 1 /* in. Office, 17 
West 42nd St. 

Advertising_ rates, agate, 16% cts. a line; 
preferred position, 20 cts. a line. 



tective Tariff League, publishers. Subscrip- 
tion, $2. Claimed circulation for year 1914, 
8,754; 16 pages, 3 columns; length of col- 
umns, 10 in.; width, 2% in. Office, 339 
Broadway. 

Advertising rates, $2 an inch; one month, 
$8; three months, $21; six months, $35; one 
year, $60. 



AMERICAN ECONOMIST Every Friday. 
Economic Established 1888. American Pro- 



AMERICAN EDUCATIONAL REVIEW. 
See Chicago, 111. 



AMERICAN EXPORTER Monthly. Export 
trade. English (14th) and Spanish (28th) 
editions each and Portugue-e (21st) and 
French (21st) alternate months. Established 
1877. Johnston Export Publishing Co., pub- 
lishers. Subscription, $3. Claimed average 
circulation for year 1914, 21,468; 200 pages, 
2 columns; length of columns, 10 in.; width, 
3% in. Can use matrices. Forms close 
1st of month. Office, 17 Battery Place. 

Advertising rates upon application. 



AMERICAN FIELD. See Chicago, 111. 



AMERICAN FURRIER Monthly, except 
December and January. English, German and 
French. Fashions. Established 1907. The 
Jno. J. Mitchell Co., publishers. Subscrip- 
tion, $20; circulation not given by publish- 
er; 16 pages, 4 columns; length of columns, 
12% in.; width, 2% in. Forms close 4th 
preceding month. Office, 41-43 West 25th 
Street. 

Advertising rates, % page, $10; *4 page, 
$15; % page, $25; one page, $40. Discount 
on yearly contracts. 

AMERICAN GENTLEMAN M o n t h 1 y 
(1st, except January and July). Tailoring 
Fashions. Established 1901. American Fashion 
Co., publishers. Subscription, $10 ; circula- 
tion not given by publisher; 60 to 80 pages, 
2 columns; length of columns, 12% in.; width, 
3% in. Can use matrices. Forms close 1st 
of preceding month. Office, 216-26 West 39th 
Street. 

Advertising rates, upon application. 



AMERICAN GOLFER Monthly. Golf. 
Established 1908. The American Golfer 
(Inc.), publishers. Subscription, $3; cir- 
culation not given by publisher; 64 to 96 
pages, 2 columns; length of columns, 8 in.; 
width, 2& in. Office, 49 Liberty Street. 

Advertising rates, $5 an inch; $75 per 
page; %, % and % pages, pro rata. Dis- 
count, 5 and 10% on 6 and 12 months, re- 
spectively. 

AMERICAN HATTER Monthly (27th). 
Trade. Established 1872. The Hat Trade 
Publishing Co., publishers. Subscription, $4. 
Claimed average circulation for year 1914, 
5,000; 135 pages, 2 columns; length of col- 
umns, 10 in.; width, 3% in. Forms close 
15th of current month. Office, 1182 Broad- 
way. 



NELSON CHESMAN & CO.'S RATE BOOK. 



201 



NEW YORK 



Advertising rates, Va, page, $20; % page, 
$35; one page, $60. Discount on 4, 8 or 12 
insertions. 



AMERICAN HEBREW AND JEWISH 
MESSENGER Every Friday. Religious and 
Literary. Established 1879. The American 
Hebrew Publ