ffi-ffSS'^!?!ic''::iJ';^%;;:.ii^l;!!;i;t»i;^:a;n!^ .•i'a.'i
■? MI5T0EIC.AZ BUr.7V:
I INDICATES BUS LINES
Red Indicates
Free Attractions
^ Free Toilets
IN MIDWAY
Funnies
GoriUa ViUa
Greenwich Village Artist'r
Colony
Havana Rhumba
Hey Dey
Hungary
Laff In The Dark
Life
Lincoln Group
Dn Lindy Loop
'ircus Cook House Lion Drome
irns Living Wonders — Freaks
iazaar Marine Exhibit (The Whale)
ouBe
)ipa
•oter
Gettyeburg
jod
laze
boaster
\frica
■ Cabin
AREA (75)
Marquette Cabin
Midget Village
Midway Cafe *
Milne Handwriting
Analysis
Miss America
Oriental Theatre
Oriental Village
Pantheon de la Guerre
Peniand Weavers' and Pot-
ters' Cabin
Photo Shop
Pilot Air (Aeroplane Ride)
Plantation Show
Rapids
Ripley's BeUeve It or Not
Rutledge Tavern
Seminole Indian Village
Shooting Gallery
Shufflette
Spanish Pavilion
Temple of "Phrenology
Thompson's Restaurant
Trained Fleas
Two Headed Baby
Wilson's Snake Show
©Pay Toilets
JMERICAL KEY
;ience
unications Bldg
orial Light
il Building
uilding
dieval Tortures
e Monitor Bldg.
? Group
:staurant
lilding
55 — The World A Milhon Years Ago
Sfi^HavoUne Thermometer
57 — Amer. Radiator & Standard Sani-
tary Mfg. Co.
58 — Sinclair Prehistoric Exhibit
59 — Firestone Building
60 — ^Walgreen's Store
61— The Hub-Henry C. Lytton & Sons
62 — 23rd Street Steamer Landing
63 — Crime House
63— Thrill Theater
64 — Steamer Landing
66— 23rd Street Bridge
67 — Infant Incubator
68 — Streets of Paris
69 — General Cigar Company
70— A & P Carnival
71— Old Heidelberg Inn
72— Moroccan Village
73 — Belgian Village
74 — Alpine Garden
75^ Mid way
76 — Fort Dearborn
77 — Home & Industrial Arts Group
78— Home Planning Hall
79— Gas Industry Hal!
80 — U. S. Army Camp
81— American Indian Village
82— Maya Temple
83 — General Motors Building
84 — 3l8t Street Boat Landing
85 — Patwaukee Amphibian Ramp
86 — Chrysler Motors Building
87— Air Show, Inc.
88 — Travel & Transport Building
89 — Wings of A Century
90— Whiting Corp. & Nash Motors
Bldg.
91 — Outdoor Railway Exhibit
92— Goodyear Field
93— Poultry Show
94— Days of '49
95 — Domestic Animal Show
96— Great Beyond
97 — Ukrainian Pavilion
98— Observation Balloon
99— Kohler Building
100 — Mexican Village
101— Siberian Dog Sled Show
101— Captive Plane
101— Turtle Derbv
101— Walking Chariie
102— Rolleo (Log Rolling)
103— Johns-Manville Building
104— Crane Co.
105 — Farm and Road Demonstrations
106— Casino de Alex
107 — Advertising Cinema
IIPU;,
»r
OFFICIAL GUIDE
BOOK OF THE FAIR
1933
sCMICACSOS
Published by
A Century of Progress
Administration Building
Chicago
l^i
TABLE OF CONTENTS
Map of Grounds Insert
Foreword 5
View of Fair Groinds G
Your Book of the Fair 7
Theme of Fair is Science 11
The Symbol of Arctfris 20
Color M
Architecture --
Lighting 25
The Basic Sciences 30
Mathematics 30
Physics 33
Chemistry 36
Biology 37
Geology 37
Science in Industry 3S
Medicine 39
Dentistry 41
Adler Planetarium 4-
From Wagons to Wings — Transpor-
tation 4">
Pageant of Transportatiun 41;
Glass Tower I'arking 51
General Mi. tors Building 51
Chrysler Building 52
The Stirring Story of Mankind's
Rise — Social Science 59
American Family Exhibit 60
Drama in a City Dump 61
Maya Temple 63
Indian Villages 64
The Bendix Lama Temple 60
Beaftiffl Homes 67
Home I'laniiiiiu' Hall 67
Briek .Mannl.M 1111. I- II., use 68
Arniei. .111.1 I'iir.. Ijii 1 House.. 68
General Ilcii^.s, In. . House 68
Good Housekeeping — Stransteel
House 68
Rostone House 69
"Design for Living" 69
Masonite ll.oise. . 69
Luml.er Iiiilnstries House 69
"Holisi- ..r T..iin.rrow" 69
Floriila Tnipieal House 70
W. & .1. SI. .line lliiuse 70
Gla
Klii.k I!
il.li
Manufacturers.
Sou til
.lohns-.Manville 71
Crane Company 71
Kohler of Kohler 71
Gas Industry Hall 72
The Drama of Aoriciltfre 73
Livest.iek and M.'at Industrii'S 74
Illinois Agri.ultnre Building 74
International Harvest. T Building. . 76
Dairy Building 76
Poultry Show 77
A Fairyland of Flowers 78
Alpine Gardens .80
Horticultural Building 81
Hall of Religion 82
The V. S. Government and the
States 85
The Parade of States 89
Foreign Participation 92
Italy 92
A British Train. Irish Free State,
Canadian Exhibits 92
Mexico 94
Denmark and Norway 94
Luxemburg 94
Chinese Residence 94
.lapan 94
Czechoslovakia 95
Dominican Republic 95
Sweden 95
Morocco 95
Egypt 96
Spain 96
Costa Rica 96
Foreign Scientifle Displays 96
iNDfSTRY IN FaSCIN.ATING PHASES.. 97
Stories of Oil 98
Graphic Arts 98
Office Equipment 98
.Jewelry 99
Textiles 100
Sears. Roebuck Building 101
The Firestone Building 102
The A. & P. Carnival 103
Havoline TlivrnioTn..t.rs 103
Time-Fortune Building 104
The Christian Science Monitor 105
American lladiatnr Company's "Gar-
den of Comfort" 105
Sinclair Dinosaurs Exhibit 105
The Fine Arts at the Fair 104
Special Events 112
Musical Programs 114
Sports 116
Fcx and Special Attractions 121
The Towering Skv-Kide 121
Enchant. -d Island 123
The Jliilwav 123
Places t.i Shop 123
nil Pole Ship 12
Ki'lg
i.f I'l
Willi West.'
.il.v
Blimp.
Years Ag
Sports. . . .
.124
.125
.126
Bathii
Aviation Show 12 1
Hollywood 127
Historical Grocp 128
The Uraina of Old Fort Dearborn. .128
The l>e Sail.le, i,r du Sable, Cabin. 131
The Mariinitte Cabin 131
Lincoln Group 131
Eating Places on the Grofnds. . .133
On the Mainland 133
On Northerly Island 135
General Information for Visitors. 137
Official Data 151
Officers 151
Executive Committee 151
Trustees 151
Founiler Members 151
Sustaining Mendiers 153
Committee Chairmen 153
Architectural Commission 153
Staff of A Ci'iitury of Progress. . . .153
State Commissions 154
List of Fair Exhibitors 157
Home and Industrial Arts Group. .183
Cimci-ssions 184
Contributors to Historical Exhibits
in Fort Dearborn 189
Scientific Exhibits in the Hall of
Science 189
Companies Donating to the Admin-
istration Building 190
Contril.nti.rs to the Pageant of
Transporlation 190
List of .Murals Painted for the
Fair 190
Copyright 1933 by
The Ccneo Press. In
Printed in U. S. A.
Foreword
This is the official exposition
guide-book of A Century of
Progress, Chicago's 1933 World's
Fair. It contains the latest and
most accurate information avail-
able on what has been accom-
plished and what is planned for
this Exposition of the greatest
era of the world's scientific and
industrial history.
^
^.Ci
ff ^?
[51
\
832721
OFF
C I A L
GUIDE
Your Book of the Fair
You will enter A Century of Progress for the first time perhaps like
an explorer — curious and eager — penetrating an amazingly rumored
domain in search of treasure. It well might be, whether by day or
night you come, that the veritable bombardment of color and light that
greets you may create the illusion of stepping within a giant jewel, its
myriad facets flashing countless rays of beauty. If the aim of this
Book of the Fair is achieved, the fire and gleam, the purpose and theme
of A Centurj' of Progress will have been caught and resolved into an
orderly, statistical, and factual guide with which you will be able better
to enjoy and appreciate all the things you come to see.
To Meet All Needs
A Century of Progress was conceived and created to meet your
tastes, however varied they may be. On the one hand, science beckons
to serious interest, and, on the other, fun and carnival crook inviting
fingers. Things of the inner spirit offer opportunity for quiet contem-
plation, and sports and recreation sound their constant tocsins. Indus-
try in numberless phases depicts its story of progress and of power,
and art and music hold sway in supreme expression. The aged, the
young, the student, the eager for gaiety, all can seek their separate
ways, and find fulfillment of their needs. Even the children have a
magic island of their own, a place of wonders.
To Facilitate Your Program
WTiether your stay is of several days' duration, or weeks, or for the
full ISO days of the Fair, you will be able to consult the 194 pages of
this volume and construct easily and quickly an itinerary that should
permit you to enjoy a maximum of sights and sensations in whatever
measure of time you allot yourself. And to do so with a minimum of
effort and expense.
Answers to Your Questions
Of a morning, at breakfast, with a day of Fair-going before you,
inevitably questions will arise. What today?
What shall we see? Where shall we eat? How shall we get there?
What from the vast assortment of attractions shall we choose for a
day filled with pleasure, or inspiration, or instruction — a day charged
with impressions that will live long in memory?
The Book of the Fair will enable you to select little or much, as
suits your requirements. You will find the facts you seek in regard to
17]
^
transportation facilities to and within the grounds, and the comforts
and conveniences designed for your service. The Book endeavors to
prepare your mind with authentic data and description of buildings
and exhibits which, in a plan years ago conceived and faithfully fol-
lowed, compose, you will discover, a harmonious whole — the engineered
development of an epic theme.
It will serve you as a Fair guide and encyclopedia, and, too, it is
hoped, as a souvenir that you will treasure.
What Is the Meaning of It All?
Millions Are Expended — A Magic City Created — Throngs Come —
The World Watches — Then It Vanishes — ■
WHY?
From May 27 to November 1, 1933, the interest of a considerable
part of the civilized world is focused upon 424 acres of land that lie
along the shore of Lake Michigan, edging Chicago. A little while ago
this site was placid lake. Now, shimmering beside the water, a dream
city is risen. It lights the sky with splendor, yet soon will disappear
and be merely a memory.
Five Short Months of Celebration
The immensity of the enterprise might make you ask yourself.
What could be so tremendously important that a city and its citizens
should undertake this titan task of building, shoulder these infinite
details, merely to invite the world to come for a carnival?
Leaf the pages of history for the last 100 years. The answer is
there.
A City Lifted From Mud
Only a hundred years ago Chicago was a huddle of huts, hewn of
logs, clinging to the shadows of F"ort Dearborn for safety from the
Indians, and four years after its incorporation as a village, in 1833, its
population, conquering patches of dreary swamp, had reached 4,000.
Today it is nearly 4,000,000 — 3,376,438 for the sake of accuracy, by
the census of 1930 — and growing at the rate of 70,000 a year.
Chicago in a century has climbed to her place as second largest city
in America, fourth in the world.
Chicago has close to 6,000 miles of streets, 84 miles of beautiful
boulevards. Beneath her bustling loop, to which area daily at least
250,000 people come to work or for business, and a million and a quarter
more to shop or to visit, narrow-gauge trains whisk merchandise over
60 miles of tracks through tunnels to stores and marts. Above its
towering skyscrapers, passenger and pleasure aircraft and mail planes
go their speedy ways, and Chicago rapidly is becoming the hub of
American aviation.
Chicago is the greatest railroad center in the United States, 33
[R]
trunk lines terminating here. An average of one train every 58 sec-
onds enters the city, year in and year out. It is the largest livestock
market and packing center. It is one of the greatest grain markets
and one of the most important ports. Where, a hundred years ago, the
trading in furs and the trapping of them constituted the major part
of the hamlet's business, today her 10,000 or more industries annually
produce a vast variety of wares, whose wholesale value averages close
to four billions of dollars.
It well stirs the most sluggish of imaginations to contemplate the
fact that Chicago, born in the marshes, and actually raised, some years
later, by human energy and skill some 12 or 14 feet out of the mud
for a healthful and more solid site, now is the commercial and the
cultural capital of a domain of more than 40,000,000 people, residing
within a night's ride of the city — a population greater than that of
Great Britain or France, equal to Germany's.
Chicago stands high in world notice as a medical center. It is the
home of six famous libraries. Its Art Institute, which, by the way,
located in the Grant Park area north of the Fair grounds, is one of two
permanent institutions included in A Century of Progress proper, is
visited by more than a million people annually. The Field Museum,
which stands, a $6,000,000 marble structure, at the right of the Fair
grounds' north entrance, is rated as one of the world's finest museums
of anthropology and ethnology. The Shedd Aquarium, within a stone's
throw of the North entrance, houses a permanent exposition of marine
life second to none in the world. Chicago has a $20,000,000 home of
grand opera. Her Symphony Orchestra, founded by Theodore Thomas,
is considered one of the finest. Her Museum of Science and Industry,
established by the late Julius Rosenwald, in a reconstruction of one of
the buildings of the World's Fair of '93, in Jackson Park, ranks with the
world's great museums. The Adler Planetarium and Astronomical
Museum, also included as a part of the exposition, is the only one of
its kind in America, and only one other in the entire world has its equal
in equipment. Chicago is a center of education for the Middle West,
a city of many great colleges and universities, enrolling 40,000 students;
she has some 40 high schools and junior high schools, and more than
300 grade schools.
One thousand two hundred houses of worship pierce her skies with
spires — more churches and missions than in any of thirteen of the
states — and she is one of the country's great religious centers and sup-
ports a hundred or more supervised social centers. She has 6,000 acres
given to parks and supervised places of play and 35,000 acres of picnic
and playgrounds, as forest preserves outside the city limits.
So Chicago Celebrates
The foregoing tells scantily a few of the things that cause men to
call Chicago great. Ride over her boulevards, view her serrated sky-
[9]
line from her twenty-six miles of lake front, visit her institutions, see
Chicago in all her myriad phases of life and activity, and wonder ceases
why Chicago, in pride, is stirred to celebrate her own Centennial.
This youngster of the New World had fought the wilderness and
won, and had welcomed peoples of many bloods who came and helped
to build.
Then came years, of recent memory, when the economic scheme of
things seemed to go awry, and the steady march of progress appeared,
to many, halted.
But, undaunted, Chicago turned its face toward the morning of a
new day — just as — one is struck by the parallel — she had done in '93.
She invited the world to observe with her the victories of a glorious
past and the promise of a more glorious future.
Justification enough, you might agree, for Chicago to jubilate over
her own birthday, so peculiarly eloquent of progress. But why the
nations? A great conflict had blazed, and much of the world was
ravaged and much still is lame with the wounds of war. It might have
seemed, then, that progress had turned back, its lights dimmed, and
the world, wallowing in the welter of the war's aftermath, in no mood
for jubilee.
A Century of Progress intends to bring assurance that the steady
march of progress has not, however, swerved aside, nor even been
seriously retarded, that so-called "recessions" are temporary, like the
receding wave that leaves the shore. History holds the evidence that
this is true.
Lights Ahead
It is recalled as singularly significant that, in 1893, when Chicago
invited the world to celebrate the landing of Columbus on the beach of
a little island in the Bahamas 400 years before, there was financial
panic and widespread unemployment. Since then, the world has known
prosperity such as it never before imagined.
Chicago herself, at the time of that World's Fair, was still recover-
ing from a great disaster. In 1871 consuming fire had swept the city
rendering 100,000 people homeless, destroying one hundred and ninety
millions of dollars in property, and taking the toll of 200 lives. But
then, rebuilt, she welcomed the world with a manifestation of her faith
in the future.
.'\nd the world came, to discover that the forces that spring from
men's minds could not be checked for long, if checked at all. These
are minds that are no more dismayed by a pause for readjustments than
is the motorist who may halt beside the road to adjust his engine's
carburetor. He does not believe his car irreparably ruined because of
a minor flaw. He readjusts and goes on. And thus do the forces of
progress sweep on. They are the forces of science, linked with the
forces of industry. *
[10]
Theme of Fair Is Science
As two partners might clasp hands, Chicago's growth and the growth
of science and industry have been united during this most amazing
century. Chicago's corporate birth as a village, and the dawn of an
unprecedented era of discovery, invention, and development of things
to effect the comfort, convenience, and welfare of mankind, are strik-
ingly associated.
Chicago, thcrcjore, asked tlic world to join her in celebrating a
century of the growth of science, and the dependence oj industry on
scientific research.
An epic theme! You grasp its stupendous stature only when you
stop to contemplate the wonders which this century has wrought.
Science Finds — Industry Applies — Man Conforms
Science discovers, genius invents, industry applies, and man adapts
himself to, or is molded by, new things. Science, patient and pains-
taking, digs into the ground, reaches up to the stars, takes from the
water and the air, and industry accepts its findings, then fashions and
weaves, and fabricates and manipulates them to the uses of man.
Man uses, and it affects his environment, changes his whole habit of
thought and of living. Individuals, groups, entire races of men fall
into step with the slow or swift movement of the march of science
and industry.
There, in epitome, you have a story that A Century of Progress tells
you, not in static, lifeless exhibits, but in living, moving demonstrations
of beauty and color. Science, to many of us, has been only a symbol
of something mysterious, difficult, intricate, removed from man's accus-
tomed ways. So few of us realize that in virtually everything that we
do we enjoy a gift of science. A Century of Progress undertakes to
clothe science with its true garb of practical reality and to tell its story
of humanly significant achievement so that even he who runs may read.
Exhibits of Action and LiFe
Other great expositions have shown, most often in settings of splen-
dor, the achievements of man as exemplified in the finished products of
general use; of dwellings and clothes; of packaged and labeled foods
and other commodities; and of the machines and tools and instruments
with which they were made — parade of products and devices displayed
for ribbons and prizes.
But when the plans were in the making for the exposition of 1933,
the thought came that Chicago's Centennial celebration should be used
to help the American people to understand themselves, and to make
clear to the coming generation the forces which have built this nation.
One night, President Rufus C. Dawes sat at dinner with Professor
Michael Idvosky Pupin, noted American scientist and inventor, and he
[11]
suggested to the scientist his belief that the best way to express the
foregoing thought was by a demonstration of the natural forces, and
their effect upon the habits and the lives, and circumstances of man-
kind. The scientist agreed, and from the conference was born the theme
of A Century of Progress, and its
mighty array of exhibits that dis-
close the nature of the funda-
mental scientific discoveries, and
the methods by which they were
made, and how they have been ap-
plied to the practical needs of men.
President Dawes proceeded to
carry out the idea by an appeal to
the Xational Research Council at
Washington to devise a plan of ex-
hibits by which the story of the
sciences could be told in its en-
tirety, and yet swiftly and with a
simplicity of detail that would
make it clear and absorbingly in-
teresting to everyone. The Coun-
cil appointed an advisory com-
mittee to the Exposition of over
400 of the country's foremost sci-
entists and business men who gave
freely of their time and thought to
suggest the specific form exhibits should take.
The result is that A Century of Progress is not merely an exhibit
of the products of industry. E.xhibitors willingly have subordinated
their showing of finished products to a dynamic presentation of actual
processes. They are telling a cooperative story of the ways that they
utilize the discoveries of the basic sciences, a story remarkably devoid
of advertising, without immediate profit in view, in complete sequence,
of every phase of science. Here is innovation, perhaps a sign of a new
order of things — industry joining hands to show the world the funda-
mentals of their craftsmanship, in a spirit of fellowship, and spending
fortunes to do it.
So you see how these basic sciences — physics, chemistry, biology,
geology, mathematics, astronomy — have made it all possible. You
catch dazzling flashes of what the future may hold.
And the story is made complete, its sequence a running narrative,
by the exhibits of social science, which show you how Man has come
up from the caves of half a hundred thousand years ago, adapting
himself to, being molded by, his environments, responding to each new
thing discovered and developed. You see man's march upward to the
present day, where, in a home of 1933, he uses and enjoys all the multi-
tudinous benefits with which science and industry have endowed him.
n2i
RuFus C. Dawes
President, A Century of Progress
Going Back a Century
Before you enter the Fair, it may serve to prepare your mind to
keener appreciation of what our progress has been, if you simply shut
your eyes and imagine yourself, for a moment, transported back a
hundred years.
Now you are traveling as man had traveled before you for thousands
of years, in a vehicle dragged by animals, for — in 1833 — it has been
only three years since America's first locomotive, prophetically named
"Best Friend," chugged out of Charleston, S. C, over a few miles of
track to Hamburg in the same state. So the "steam cars" are as yet
only a fearsome experiment. You live roughly, in your own tiny, lonely
world, bound in by forest or houseless prairies or towering mountains.
No means of quick communication have been contrived to overcome
natural barriers or to break, for months at a time, the solitude. You
wear crude dress, ill fashioned, for it is still the era when clothing
chiefly is made by the women of the household — it is 13 years before
the invention of the sewing machine that permitted the making of
clothes in volume. You eat foods that must be indigenous to the
territory in which you live, for the preservation and protection of foods
has not yet been developed. You read slowly and perhaps painfully
by tallow candle light, for electricity has not come to work its wonders,
even the kerosene lamp is in the future. You fall ill, and primitive
remedies are administered, or the crude knowledge of a restricted man
of medicine is sought. You live in fear and danger of epidemics which
sweep the community unchecked time and time again and take their
deadly toll. Not even antiseptics for combating infection have come,
and will not until 1867. Life is cruel and harsh.
The Hall of Science ai Nisht
r 13 1
^Ji^
Returning to the Present
Come back to 1933. You hurtle through the air over mountains
and plains on motored wings, or speed along the ground in luxurious
trains, or over smooth highways in motor-powered cars. You
live in a home made of materials created by the genius of man anticipat-
ing the vanishing of forests. Electricity is your servant to give you
light and do your work. You whisper and your words wing their way
across the seas to be heard by listening ears. You read of an event
happening a few hours before, thousands of miles away, and you see
it pictured in the same newspaper. You dine on foods in their original
freshness and flavor, but grown leagues distant, and choose your foods
by the scales and charts of science for health and strength, and eat them
in safety because science has protected them. You choose clothing of
infinite variety of fabrics and patterns. You sit and watch the living
likenesses of actors move about in their previously-enacted roles and
you hear them speak. You turn a dial and take music and speeches
from out of the ether. You fall ill, and medical science performs
miracles with the new knowledge and new devices and instruments.
Life in a hundred years, in all its phases and in multitudinous ways is
more enjoyable, and health safer a thousand times, than it ever has
been since the world began.
The Future
Thus you conjure up the intimate picture, that with most of us has
become so commonplace, of what science and industry have done for
us in the common, everyday activities of life. And perhaps are moved
to ask, "What does the future hold?"
Let's go back only 40 years, when Chicago's other World's Fair
was held. That Fair, historians say, awoke a nation of 65,000,000
people from a lethargic material-mindedness and turned its thought
eagerly to cultural and spiritual striving. Its beautiful buildings were
on classical lines. Within one ornate structure crowds milled and
marveled, and whispered in awe. It contained exhibits that to some
were a prophecy beyond the mind's conception: to others, perhaps,
merely an amazing new kind of "trick" of doubtful value or practical
promise.
"The Fair," wrote an observer, "considered as an electrical exposi-
tion only, would be well worth the attention of the world." .'Kn elec-
trical engineer is quoted as saying, "You have everything here that was
undreamed of 25 years ago. You have here the culmination of inven-
tion and science. You see here the acme of modern progress. It is
worthwhile to note this carefully, because if we should have another
exhibit twenty-five years from now, the probability is that not one
of the things which seem so wonderful, will then be valued. They w'ill
have been superseded by inventions so much more useful, that it is
barely within the compass of any man's mind to conceive of what the
future has in store for us."
[14]
Almost at Once It Happened
In less than three years thereafter three great discoveries were given
to the world that completely revolutionized the whole of science!
Two years after the World's Columbian Exposition in 1893, Wilhelm
Konrad Roentgen in Germany discovered X-Rays. A year later
Antoine Henry Becquerel in France found the radioactivity of uranium,
and paved the way for the discovery of radium. The next year, Joseph
John Thompson in England discovered electrons by studying the nature
of rays produced by electrical discharges in vacuum tubes.
So familiar to us all are the commoner uses of the X-ray, and of
radium, and of the vacuum tube used in our radios, that it requires no
scientific or technical knowledge to instantly grasp the applied impor-
tance of those discoveries. But in theoretical science — in the laboratory
of the research worker — the implications of these discoveries were
epoch-making. Since they were made, science has gone faster along
the road toward the steady conquest of the invisible forces that rule
the universe. It has succeeded in putting many new and basic devices
into harness for mankind.
So fast has been that progress, in fact, that today, as you look
upon the wonders of science, you wonder whether tomorrow may not
hold achievements that will again completely revolutionize our methods
of living.
You will see also at the Fair countless exhibits showing where science
spans the gap between laboratory and factory. Among the dynamic
displays, for example, you will observe the complete process of obtain-
ing gasoline, its distillation, cracking, refining. At the same time you
will see the results of the latest research into cosmic rays that may
prove — science itself will not say with certainty — the source of new
energy that can be taken from space. You will see, too, how sound is
carried on a beam of light. Will this, in the near future, become a new
means of communication? You can be the judge.
[IS]
lll//(
5*^^ ■ac'-'ir i? ■
A Brief History
Of A Century of Progress
The idea of a giant celebration by Chicago on its centennial was
urgently supported by Myron E. Adams before Mayor William E.
Dever, who, on August 17, 1923, having been duly authorized by the
City Council, appointed a committee of citizens to lay the foundations
for the celebration. The chairman of this committee was Edwin N.
Hurley, who gathered much valuable information, considered various
plans, and had prepared a report of the greatest value to its successors.
Upon the election of William Hale Thompson, Mr. Hurley, on behalf
of this committee submitted this report of its activities and recommen-
dations, and at the same time submitted the resignations of the com-
mittee's members. These resignations were accepted and the matter
was, for the time being, dropped.
Late in 1927, a small group of citizens headed by Charles S. Peterson,
then City Treasurer, urged upon Mayor Thompson the reconsideration
of the project, submitting to him convincing evidence of a great popular
interest and support. Accordingly, after appropriate action by the City
Council, Mayor Thompson called a public meeting of citizens to consider
the proposal of having an international exposition to celebrate Chicago's
hundredth birthday.
At this meeting held December 13,1927, it was determined that the
exposition should be announced and a corporation, not for profit, organ-
ized for the purpose of preparing for it. The first officers of this asso-
ciation to be elected were: President, Rufus C. Dawes; \'ice-President,
Charles S. Peterson; Secretary, D. H. Burnham; Treasurer, George
Woodruff; Comptroller, Arthur Andersen.
Things started to hum. Here was a job that called for men and
women of vision, of civic spirit, of self-sacrificing mold, and the field
must be canvassed and the workers chosen. The list of those men and
women who have given so freely of their time, loyalty, and resources,
has increased in number as the Exposition grew, while the project itself
has been singularly free from inharmonious bickerings within and
popular attacks from without.
The Fair Gets Under Way
On the fifth day of January, 1928, A Century of Progress was
organized as an Illinois corporation, not for pecuniary profit, having
as its charter purpose, "the holding of a World's Fair in Chicago in the
year 1933." The original name of the corporation, "Chicago Second
[16]
Avenue of Flags
[17 J
mil
World's Fair Centennial Celebration," was changed only July 9, 1929,
Century of Progress."
No profit can, under any circumstances, accrue to members of the
World's Fair Association. If any funds remain after payment of the
outstanding bonds, they are to be given to existing organizations whose
spirit and work are consonant with the basic theme of A Century of
Progress.
The international character of the Exposition is indicated by the
fact that on February 5, 1929, a joint resolution of Congress was
approved authorizing the President, on assurance that five million dol-
lars had been raised by the Corporation, to invite the nations of the
world to participate in the Exposition. This assurance having been
given to the President the invitation was sent through our diplomatic
officers to all nations on January 10, 1930.
An enabling act of the Illinois legislature permitted the Exposition
to be held on new-made state park land lying along Lake Michigan,
opposite the heart of the city. In carrying out the aims of this Act,
A Century of Progress has had the continuous and unwavering support
of the South Park Commission, under whose jurisdiction this land lies.
The Commissioners are Edward J. Kelly, Chairman, now Mayor of
Chicago; Benjamin F. Lindheimer, Michael L. Igoe and Philip S. Graver.
Without Cost to the Taxpayer
In financing — as in creating, as in color, as in architecture — A Cen-
tury of Progress has planned boldly, executed audaciously and looked
always into the future. That is the theme of the Fair — achievement,
and its promise. It breathes of the spirit which has made Chicago, and
which summons the World to partake of new hope and encouragement.
Here in the making, through years of financial crisis, was a several
million dollar public enterprise going forward steadily, step by step,
along lines not experienced in the history of our national expositions.
In these days when articulate protest of peoples of the world has risen
against further taxation, A Century of Progress was completed without
one cent of taxation being imposed upon an already heavily burdened
citizenry. No Federal government, state, county or city subsidy was
asked for, or received.
Other world expositions have greatly depended upon subsidies.
Such moneys have constituted the major part of their funds. The
World's Fair in Chicago in 1893 received $5,000,000 from the City
of Chicago, $2,446,680.43 from the Federal government. The Louisiana
Purchase Exposition in St. Louis in 1904 received $5,000,000 from the
City of St. Louis and $5,000,000 from the Federal government, and a
loan from the Federal government of $4,600,000. The Panama Pacific
E.xposition, held in San Francisco in 1915, received from the City of
San Francisco the sum of $5,000,000, from the State of California,
$4,900,000, and from various counties of the state $556,341. The
Federal government did not, however, contribute.
118]
Lenox R. Lohr, General Manager,
A Century of Progress
Early needs were met from the fees of founder and sustaining mem-
bers of the corporation — $1,000 each for the former and ? 5 0.00 each
for the latter.
The citizens of Chicago, as an expression of their faith in the enter-
prise, formed the World's Fair
Legion. More than a hundred
thousand paid the $5.00 member-
ship fee, the total of which was set
aside with a trustee for return to
the members if the Fair never
opened or to purchase them admis-
sion tickets when it opened.
The basis of financing was an
issue of gold notes of ten million
dollars. These notes are secured
by the deposit of forty per cent of
the gate receipts in the hands of
the trustees and are guaranteed by
the endorsement of prominent citi-
zens of Chicago. In a short cam-
paign of three days, while on a
flying visit to America from his
duties as United States Ambassa-
dor to the Court of St. James,
General C. G. Dawes secured these guarantees of over $12,000,000, thus
enabling the gold note issue to be made. More than fifty per cent of
these notes were sold to the guarantors themselves during the summer
of 1929 and in spite of the depression that followed the subscriptions
that were made at that time were practically all fulfilled and paid
during 1930 and 1931. Subsequently corporations and individuals have
taken these notes in payment for services and materials and no sales of
these gold notes have been made for any sum at less than par.
Plans were made, the Fair started. No contract was let unless there
were means with which to pay for it. Yet work never ceased, more
buildings were erected, more exhibits were installed, more features con-
trived to make A Century of Progress a gorgeous, living spectacle that
its participants will remember to their dying days, than were contained
in the original schedule.
No buildings were erected on any general theory that, "maybe and
perhaps," exhibits would be found that, in rental for space, would pay
for them. Fair officials determined that insofar as the E.xposition was
an e.xpression of Chicago's pride and energj^, just that far the citizens
themselves should prepare and set the stage; that insofar as the cele-
bration met the needs of industry, just so far would industry present
the drama.
[19]
/}
r^j,
The Symbol of Arcturus
Perhaps nothing so graphically symbolizes the swiftness with which
science has moved, or presents so clear-cut a picture, as the way that
the World's Fair of 1893 was opened, compared with the opening of
A Century of Progress. In '93, men marveled that President Grover
Cleveland could press a button and start a fountain flowing, and wheels
turning as the official Fair opening. At that moment, 40 years ago,
the orange star Arcturus, commonly called Job's star, blinked down
upon the Fair. Light that left it then has since been racing earthward
at a speed of 186,284 miles a second. The idea was conceived of
opening A Century of Progress with the rays of Arcturus. A simple
matter now for science to catch this feeble beam when it arrived on
earth, and as it struck the great telescope of Yerkes Observatory in
Wisconsin, transform it into electric energy by means of a photoelectric
cell, amplify it by the methods of radio and speed it on to Chicago to
start the big show's night life.
A miracle, they would have said a hundred or even forty years ago.
But today, the "electric eye," relays, vacuum tubes, amplifiers, micro-
phones, which respond to the tiniest fluxes of energy, help to do the
work of the world in almost routine manner.
Progress/
And as you roam the vast buildings, ride through the grounds, visit
the places where fun is supreme, you will find that all within this great
World's Fair is a definite part, a paragraph or chapter in the story of
progress and advancement.
In Speech o( Color
Bold splashes of color seem almost articulate with the spirit of car-
nival, a flaming expression of fun and frivolity which, after all is said
and done, is of the very essence of a Fair. Joseph Urban, famous
architect and stage designer, sought to achieve a harmony of color on
building exteriors that might also express the Exposition's deeper, more
lasting implications and purposes. He has used on the buildings 24
colors — one green, two blue greens, six blues, two yellows, three reds,
four oranges, two greys, white, black, silver, and gold. And it is inter-
esting to note the percentages of colors used. Approximately twenty
per cent of all the painted surfaces is in white, twenty per cent in blue,
twenty per cent in oranges, fifteen per cent in black, and the remaining
twenty-five per cent is divided among the yellows, red, greys, and green.
In terms of laboratory experiment, the result sought was a correla-
tion of many buildings that are different in character, shape and mass,
and which are arranged on a very informal plan. Too, the achievement
[20]
Throngs Fill the Court of Honor, Hall of Science
I 2\ I
The North Entrance to the Hall of Science
and which are arranged on a very infurmal plan, with an achievement
of brightness and life for materials that of themselves are not beautiful.
Were one to pose as a prophet, he might well say that here is sugges-
tion of a future American color harmony, distinctive, bold, that could
change neutral sections of cities and towns, bring cheer and liveliness
to workers in factories, perhaps revolutionize in time the conception of
color effects in homes. At any rate, here, color is decorative in a prac-
tical way, a conception planned to fit the architectural scheme of
utilitarian modernity, and to play its jiart in a joyous festival.
Style of Buildinss
Consider the architecture of the buildings. Wonder, perhaps, that
in most of them there are no windows. Xote curiously that these
structures are for the most part unbroken planes and surfaces of asbestos
and gypsum board and plywoods and other such materials on light steel
frames, rather than a parade of sculptured ornamentation.
"It would be incongruous to house e.xhibits showing man's progress
in the past century in a Greek temple of the age of Pericles, or a Roman
villa of the time of Hadrian," said members of the architectural com-
mission of the Exposition, all of whom are graduates of the ficole de
Beaux Arts, home of the classical school. "We are trying to show the
world not what has happened in the past, because that has already
been effectively done, but what is being done in the present, and what
may happen in the future."
Modern Planning
A Century of Progress considered two things in planning the types
of building construction you see here. First, here was a city to be
built staunchly for 150 days of life, not for the 30 years that is the
anticipated life of a modern building. Why, then, build for three
decades, which would be in direct contradiction to the new science of
r22]
business that decries waste and extravagance, when the genius of man
has provided factory-made parts, wall materials pre-fabricated in shops,
steel frames and clips and screws for quick assembly, and new composi-
tions, all to permit the building of staunch structures, which yet can be
quickly razed, and the materials salvaged? And why, architects now
ask themselves, should Greek pillars be used when they no longer are
needed, as the Greeks used them, to be actual supports, or fanciful
ornamentations or projections be clapped onto surfaces when the prac-
tical reasons which caused their use originally no longer exist?
Second, in construction as well as in architecture, it was intended
that here should be a huge experimental laboratory, in which home
builders and manufacturers can study, and from which they might
borrow for their buildings of the future. Windowless, these buildings
assure, by virtue of the advancement in the science of interior lighting,
that on no day of the Fair, no matter how dark and gloomy, can
visitors be deprived of the full measure of beauty in interiors and
exhibits. At the same time, they may point the way for many new
departures in economical construction. They exemplify, too, the ad-
vancement which has been made in healthful, controlled, filtered venti-
lation. Architects and exhibitors have constant control over both light
and ventilation regardless of the kind or time of day.
The Fair's First Experiment
The Administration building, headquarters of the Exposition, can
be said to strike the keynote of the entire architectural plan. Ultra-
modern in design, it was here that far-reaching experiments were made
in unusual lighting and color effects, and in choice of construction plans
and materials.
The Administration building stands to the left after you enter the
North Entrance, an E-shaped structure clothed in ultra-marine blue.
Administration Building — East Front
123]
and yellow, with an entrance of silver, and it occupies an area of 67,000
square feet. The architects were Holabird & Root, and Hubert Burn-
ham, and Edward H. Bennett.
Stand before it, and two heroic figures symbolizing the theme of
the Fair — science and industry — greet your eyes, dominating the
entrance. These figures were modeled in plaster by Alvin Meyer. Science
is symbolized by the wheel of the zodiac at its base, and industry, by
wheels and gears.
Enter the main entrance hall. Here is a vast room, containing the
world's largest photo-mural, a view of the E.xposition.
A broad door opposite the entrance gives access to a corridor con-
necting the wings of the building and a wide stairway leading up to the
foyer of the trustee's room. The trustee's room is famous for its modern
simplicity. A high window at one end of the room commands a view of
the Lagoon, Northerly island and Lake Michigan. Doors open out
onto balconies on three sides of the room. On each side of a wide purple
band, the ceiling and the walls are covered with flexwood, a veneer
made from Australian lacewood mounted on cloth and applied like
wall paper. The mural decorations are of imported inlaid veneers in
the original colors of the various woods used.
A long, wedge-shaped table, unique and utilitarian, occupies the
center of the room. Its tapering design enables each guest easily to
see all others at the table.
The portions of the E-shaped building devoted to offices and work-
rooms are arranged for the most efficient utilization of light and venti-
lation. The building is an experiment indicating possible trends in office
and factory construction. Its low cost per cubic foot, the high salvage
value of its materials, and its easy adaptation to everyday work, offer-
ing an army of employees few steps to climb with no need for elevators,
and giving the various offices convenient access to one another, suggest
many possibilities for similar structures in the future. The roof insula-
tion is of processed cornstalks. Asbestos cement board covers the out-
side walls. The inner sheathing is of plaster board. Into the two and
three-quarter-inch space between the outer and inner walls, an insulating
material of asphalt and wood was shot by pneumatic guns. The insula-
tion provided by these materials is said to be equal to a 13-inch brick
wall. These materials lend themselves to mass production, therefore,
greater economy, and this, together with the ease of construction cut
usual building costs to less than half!
In Marvels of Lighting
Should you gasp with amazement as, with the coming of night,
millions of lights flash skyward a symphony of illumination, reflect again
that It is progress speaking with exultant voice of up-to-the-second
advancement.
Nobody knows how many thousands of years ago, this spot that
now blazes with light, was a part of vast stretches of ice. Glaciers
[25]
moved sluggishly against the cold sky, and sun and moon and stars
were the only illumination. Centuries rolled by and man discovered
fire and used it to warm his wigwams, caves, and huts. Oils from
animals came into use for lighting, then came kerosene; today we have
electricity.
And science has achieved a brilliance and skill of electric lighting
which, as exemplified in the buildings of the Fair, render windows and
skylights no longer a necessity in buildings; athletic fields can at night
be made as bright as day for all manner of sports; and industries profit
by billions through speeded-up production, and in safety, and savings
in materials that once were spoiled because of insufficient light to permit
workers to see clearly. In schools and homes and factories and offices
advances in methods of lighting protect and preserve the human sight,
and light hygiene, ray therapy and food irradiation bring renewed health
and vigor to people everywhere.
The Miracle of Light
A Century of Progress portrays vividly the story of Light in manifold
ways. World science waits breathlessly the third exploration of the
Administration Building by Night and by Day
[20]
stratosphere by Professor Auguste Piccard and his brother Jean. They
will soar 10 miles or more above the earth in a metal gondola sim-
ilar to one on display in the Hall of Science. Who knows that they will
not capture some cosmic rays which will further advance the knowledge
of men. They believe it possible.
Crowds can study, with Professor
William Beebe, whose bathysphere
is on display, and in which he de-
scended 2,200 feet into the sea, the
light that illumines the myriad life
of ocean beds. They can study
infra-red, ultra-violet and various
other energy rays, and perhaps
catch that sense of eager expect-
ancy with which Science waits,
likely upon the threshold of a new
era of miracles.
It is with like feeling that illu-
minating engineers say they look
forward to illuminant development
following this Exposition. "Expo-
sitions always have been mile-
stones in lighting progress."
The Hall of Science Tower by Night
The chairman of the committee
of Westinghouse and General Elec-
tric, engineers that designed a part
of the lighting plans of the Fair,
says: "The Exposition of 1933 not
only will recall the advances during
the last 100 years, but will give us
glimpses of new developments and
refinements that will be common-
place in a few years."
Within the buildings are bor-
rowings from the future in inverted
lighting, shaded arrangements,
color effects, and without, a fairy-
land of lighting effect on greater
scale and in more numerous ar-
rangements than the world has ever
seen. Back in 1893, the World's
Fair was illuminated with 93,000
incandescent lights, supplemented
by 5,000 arc lights, in horse power representing three times the total
electric horse power then used in the entire city of Chicago. Many thou-
sands of visitors had never seen an incandescent light. The incandescent
bulb then was faint in glow, and men knew little how to use it, yet varied
[27]
The Hall of Science Tower by Day
JM"'"''"^.
arrangements and effects were achieved that caused comment through-
out the civilized world, and are credited with having been responsible
for immediately beginning an era of illuminating progress. Two years
after the Fair, the study of light and its practical application was placed
on a scientific basis, instruments were designed to measure the intensity,
quality and distribution of the light flux, and the physical characteristics
of the light sources themselves for the first time studied.
Today, A Century of Progress is lighted also by incandescent bulbs,
15,000 of them for exterior illumination, and it is not even possible to
guess the number within the Exposition buildings and concessions.
They range from 10-watt to 3,000-watt power, creating a brilliancy of
light that, compared with what was possible in '93 is as the sun to
A Century of Progress at Night
[28]
evening's twilight. Arc lights, too, are used, vastly improved over
those of 40 years ago. One battery of arc lights alone, 24 powerful
search lights at the South end of the Fair grounds, has a light output
of 1,920,000,000 candle power!
It is anticipated that the total current consumption for the period
of the Fair will reach 18 million kilowatt-hours.
Scientifically controlled clear light predominates for the outdoor
lighting, its effect on the brilliant color of the buildings achieving its
beauty, while colored lighting is used for special displays, fountains and
simulations of cascading water falls, or brilliant skies at sunset, or varied
interesting patterns that illuminating science now finds possible and
profusely indoors.
Colored Light in Tubes
A new kind of illumination has come, and in the Century of Progress
it is used in greater profusion than ever the world has seen. When
President Dawes of the E.xposition threw the switch on June 12, 1932,
that first lighted the Hall of Science, the largest amount of gaseous tubes
ever used on any one surface sprang to life. As you mingle with the
throngs at night, you stand in the greatest flood of colored light that
any equal area, or any city of the world, has ever produced.
This color lighting is that of rare-gas tubes. You see it in blue,
green, and yellow in countless signs and on billboards in letters and
varied designs on your streets at home, in cities and towns and villages.
This new light is produced by introducing rare-gas into a tube from
which the air has been pumped. The tube is sealed, and a current of
electricity is passed through. The color which is thus radiated from the
tube is determined by the element the tube contains and by the color
of the tube; the red by neon in clear tube, the blue by mercury in a
clear tube, yellow by helium in a yellow tube, and green by mercury
in a yellow tube. True to the Fair's purpose of presenting achievements,
and showing their how, you can go to the Electric Building and watch
these gaseous tubes being charged, and bent into the shapes required.
From fireless night to the greatest display of light humans have ever
seen is the span of progress A Century of Progress depicts for its visitors,
and men who remember the feeble light of the coal oil lamp, or who
have sat beside the flickering candle flame, may gaze and exclaim that
here is illumination at its apex. But science marches on. Here, per-
haps, is only a hint of what the future may produce.
jfi n n n n n n'T^
129]
<s\M',
The Basic Sciences
We shall suppose that the visitor has acquainted himself, in a gen-
eral way, with the location of the park in which the Century of Progress
Exposition has been built. This is a highly interesting bit of land, a
space of four hundred and twenty-four acres, rescued from the lake
since the Columbian Exposition of 1893. We shall suppose further that
the visitor is entering the grounds at the northern gate, just east of the
Field Museum, and that he walks south along that portion of Leif Erik-
sen drive which is now known as the Avenue of Flags. This brings him,
in about five or ten minutes, to the Hall of Science, a beautiful struc-
ture designed by Paul Cret of Philadelphia.
Here are housed the exhibits which illustrate the things that men are
now thinking about in the various branches of learning known as the
pure sciences.
Mr. Cret's problem was to build a structure which would lie directly
across the Leif Eriksen drive and extend down to the edge of the water in
the lagoon. This problem he solved by making the northern front a
graceful circular arc of high pylons extending a welcome to each
approaching visitor. The rest of the building is in the shape of a U with
the arms of the U extending to the water's edge and enclosing a court
of three acres. The building itself covers an area of more than eight
acres; something like 400,000 square feet.
Two floors are used for exhibiting the basic sciences which, for con-
venience of operation, are grouped under the following seven heads:
mathematics, astronomy, physics, chemistry, biology, geology, and
medicine.
The ground floor, which is on the same level with the surrounding
park, is devoted to medicine and industrial applications of science.
The main floor, which is approached by a gentle ramp from the
north, also by a viaduct from the General Exhibits group on the south,
is given over entirely to the basic sciences with the exception of medicine
and astronomy. Since, however, astronomy is so splendidly represented
in the new Adler Planetarium, under the direction of Prof. Philip Fox,
the main floor of the Hall of Science is devoted to the remaining six
of the basic sciences.
Mathematics, "Queen of the Sciences"
Let us suppose that the visitor enters from the circular terrace, on
the north side of the building, through the center of the pylons. He
emerges into an octagonal room where he is at once confronted by an
illustrated story of mathematics through the ages. The tale is told by
[30]
[31]
means of four projection lanterns, one for each of the four great fields
into which mathematics is divided. The slides were made by Prof.
Louis C. Karpinski, distinguished mathematical historian, and more
than a year was taken to prepare them. Turning to the right and walk-
ing west, one meets various other mathematical demonstrations which
have been prepared under the direction of Capt. F. H. Roberts, U.S.N.,
and Maj. C. L. Fordney, U.S.M.C, who have had charge of the sec-
tion of mathematics from the beginning. The visitor here will be well re-
paid by e.xamining the beautiful and accurate gauges of C. E. Johansson
and the e.xquisite string models representing unusual curves and
surfaces in solid geometry of Dr. Saul Pollock.
Celestial navigation is illustrated by an ingenious animated e.xhibit
which also shows fundamentals of "piloting" or navigation in sight of
land or lights.
The work of Professor Michelson in mathematics is well known.
In breaking up a spectral line into its constituents, a complex ma-
chine called " Michelson 's Harmonic Analyzer" was used. This historic
device is on display in the mathematical section.
The "Galton Quincunx" is the imposing title given to one exhibit
in which probability curves are formed by steel balls deviated in their
fall by steel pegs in penny slot machine fashion. Another e.xhibit is
one in which the probability of a rod falling on any of a group of parallel
lines is used to determine e.xperimentally the value of that oft encoun-
tered quantity given in school texts as 3.1416, the universal symbol of
which is the Greek letter pi.
There is a device on e.xhibition which utilizes a beam of light and a
photoelectric cell to perform difficult calculations in higher mathematics
in a few hours, which might require a hundred years if worked out with
pencil and paper. Struggles with elementary arithmetic will be recalled
with a sigh as the visitor marvels at the rapidity with which Dr. D. H.
Lehmer's machine takes numbers apart. Prof. Theodore Soller, of
Amherst College, has loaned to the mathematical section his machine
for the composition of Simple Harmonic Motions. The beautiful curves
may be made by the visitor himself. The "heterodyne" of radio, in which
one frequency is impressed upon another with a resulting "beat," is one
of the interesting curves produced.
A magic square, which prints on a piece of paper, a number which
one has in mind, is a feature of "Mathematical Recreations." A happy
family of ellipses (though their foci be apart), is another animated
e.xhibit. The dairy farmer who has wondered, while turning the crank
of his "separator," over what was going on inside the machine will be
able to see centripetal force "on the job." The gyroscopic action of
atoms is shown by the magnetization of an iron rod when rotated rapidly.
On the main floor is a modern gyroscopic compass. One "re-
peater" which indicates the direction given by the main "gyro"
is installed on the balcony of the Great Hall and another is in the
[32]
mathematical booths. The "control" board with its motor generator is
installed on the balcony.
E.xhibits showing how correct time is obtained and transmitted,
loaned by the U. S. Naval Observatory, may be seen on the balcony.
A companion exhibit prepared by the Navy shows the "Developmental
History of Radio Communication." One hundred and forty-one years
of mathematical development from D'Alembert's equation of wave
motion in 1747 to the beginning of the experimental stage by Professor
Hertz is portrayed in a way understandable by the layman.
The kingdom of Italy has loaned to the mathematical section a
collection of original instruments used by Marconi in his early e.xperi-
mentswith"wireless,"and illustrations of Da \'inci's famous experiments.
The application of Bernoulli's theorem to aerodynamics is shown
by models in a wind tunnel, prepared by the National Advisory Com-
mittee on Aeronautics and exhibited on the Balcony of the Great Hall.
The service to mankind of mathematics, its progress as this service
is being performed and its fostering of an appreciation of the view taken
by Jacobi, "the ultimate end of mathematics is the greater glory of the
human mind," is the mission of the mathematical exhibits of A Century
of Progress.
The Story of Physics
Passing toward the west, along the main aisle, one comes to the
section on physics, under the direction of Dr. Gordon S. Fulcher who
has presented in groups the essential phenomena of modern physics.
The Great Hall of the Hall of Science
[33]
The ninety exhibits are arranged in sequence on tables five feet high,
enabhng all to see each exhibit before going on to the next.
How does the air in tires hold up so much weight? Why does
steam exert pressure when in contact with heated water? How can
electric power produce cold in refrigerators? Why are water drops
round and why are crystals regular in shape? These are some of the
question the exhibits on molecular physics will answer. For instance,
the exhibits include a working model with steel balls instead of molecules
showing how pressure is due to bombardment of the walls by molecules
which have the speed of rifle bullets. An intermittent fountain, a
balloon alternately expanding and collapsing under a bell jar, an engine
with glass cylinders operated by electrical heat, icicles formed by
evaporation, drops four inches in diameter, an umbrella shaped water
film and other exhibits will be found interesting and instructive.
The exhibits in the sound section will explain how sounds are
produced, how sound waves travel; when resonance occurs, what deter-
mines the pitch of a sound, how speech sounds differ and how talking
films reproduce sounds. The visitor will see a large tuning fork
apparently vibrating very slowly through a large amplitude; he will
hear four tubes of different lengths singing in succession and will see at
the same time the images of the vibrating flames within the tubes,
reflected by a rotating mirror as flaming saw teeth; he will see a
magnified image of the sound track on a movie film and at the same time
hear the corresponding sound. In the final exhibit of this group, speech
sounds are transmitted on a light beam which the visitor may intercept
if he wishes.
The great discoveries upon which is based the astounding develop-
ment of the great electrical industry of today explain the fundamental
principles of the dynamo, transformer, and motor. We cannot tell why
an electric current affects a magnet or why a moving magnet may
induce a current in a nearby coil; but the e.xhibits demonstrate these
effects and show how modern electrical machinery makes use of these
experimentally discovered principles.
By the use of lenses in telescopes and microscopes the eye is enabled
on the one hand to see glories of the heavens, otherwise invisible, and on
the other to study the minute structure of metals and microbes. The
refraction or bending of rays of light by means of a lens is shown in an
exhibit, also the way in which a lens forms an image. Another exhibit
shows how eyeglasses correct defects of the lens of the eye.
The beautiful colors of soap films tell us that light is a wave motion
similar to radio and that the frequency of vibration of green light is
higher than that of red. An exhibit shows in a simple way how we
know that the wave-length of light is about twenty millionths of an inch.
Other exhibits show beautiful colors produced by sending polarized
light through a sugar solution or a crystal. Light from an arc and
from neon tubes is analyzed into the component spectrum colors.
The electric eye, or photoelectric cell, is a modern genie produced by
[34]
scientific research. Exhibits show the fundamental phenomenon and
also applications to the reproduction of sound. Without the photo-
electric cell, television would be impossible.
The electron and the proton, tiniest of particles, cannot be seen
individually, but when given speeds of 100 to 100,000 miles a second
they are called cathode, canal, alpha, or beta rays, and produce effects
which can be seen. Exhibits show luminous effects due to cathode and
canal rays in vacuum tubes, also tracks of single alpha rays from radium,
and the properties of x-rays which are produced when cathode rays
strike a target. Finally a "hodoscope" will show the paths of individual
cosmic rays by means of flashing neon lamps.
Instruments of Exploration
If now, instead of going down the ramp to the floor below, one turns
and enters the great room in the Hall of Science his eye is at once
caught by two large exhibits on the main axis. One of these is a pair of
globes. The lower of the two is the steel sphere in which William Beebe
and his companion descended one-half mile below the surface of the
ocean; the upper globe is the gondola in which Auguste Piccard
ascended into the earth's atmosphere to a distance of more than ten
miles.
At the south end of the room is a collection of the building stones of
which the earth is composed, that is, the ninety-three chemical elements.
Their sources and uses are also shown. Above this display is a 10-foot
rotating terrestrial globe representing our planet and showing the chief
source of the common chemicals.
The inscriptions on the walls of this large room are worthy of
careful study by any one at all interested in any phase of science. Over
against the east wall are six pieces of apparatus, each of which sets forth
A Diorama of the late Mesozoic Age. Dioramas pictures in three dimensions —
are used in hundreds of displays at A Century of Progress Exposition.
The foreground is modeled in true perspective to blend with a
painted background
f 35 1
a distinct and recent achievement in physical or biological science.
Each deserves careful observation; for it is not every day that one has
an opportunity to malvc the acquaintance of a gyroscopic compass or to
view a model of the Bohr atom at close range.
Chemistry and Its Applications
Along the west wall, under the balcony, is shown the science of
chemistry by means of a series of exhibits which are at once funda-
mental, valuable and interesting. They connect immediately with
important industrial applications shown on the floor below.
The three fundamental types of chemical processes are shown —
chemical change by combination, by separation, and by exchange.
Various methods of producing these chemical changes are also shown.
The application of chemistry to our raw materials is forcefully
demonstrated. The development of petroleum from the dirty muck to
a clear, white gasoline; the transformation of rubber latex to finished
rubber goods; the utilization of air for production of oxygen and rare
gases; the change of the undesirable by-product coal-tar to beautiful
dyes, medicinals, and plastics; the harnessing of electric power for the
production of steel, acetylene, and chromium plating; and even the
chemical utilization of our foods in the human body are strikingly
portrayed in clear and readily understood manners. These clever
demonstrations were designed mainly by Dr. Irving E. Muskat who
has been in charge of the chemical section.
Before leaving the great room the visitor will find it well worth while
to read the fourteen quotations on the east wall, the nineteen inspiring
names on the front of the balcony and the nine groups of scientific
achievement inscribed on the west wall.
Dynamic Exhibit Showing Thermit Reaction
[36]
The Science of Life
The spectacular exhibit that represents the science of biology in the
great central hall is a mechanical representation of a section of a bass-
wood twig, seven and one-half feet in diameter. As you stand before
it, you see it attain before your eyes, a year's growth in 75 seconds.
The demonstration is performed by means of a series of plates and
canvasses on a moving model, showing the direction and amount of
growth of wood and bast.
If, on leaving the great hall, the visitor strolls toward the east (which
here always means toward the lake), he will find before him the whole
story of modern biology presented through experimental evidence. This
section has been under the guidance of Dr. J. F. W. Pearson.
Moving models of the developed human being show the finished
]ihysical machine in its internal action. A life-sized model of a man
explains the circulation of the blood, with a magnified heart pumping,
showing the action of its valves. A simplified mechanical reproduction
of the digestive system will portray the absorption of food elements by
the body.
The cell theory of plant and animal-life is illustrated by some
exquisite drawings by Mr. Walter A. Weber; while the storage of food
in the cells of a corn-plant is shown in a dynamic model which sets
forth very dearly just what sunlight does for a plant. In the south
wing of the Hall of Science will also be found the rare screen-pic-
tures by Mr. George Rommert in
which he projects for his audience,
not a series of lantern slides or
films, but those minute forms of
actual living animals and plants |
just as they would be seen by an
observer looking through a micro-
scope of very considerable power.
IModern views of inheritance,
the evidence for evolution and the |
physiology of the human frame are
presented in a concrete way that
demands careful study.
The traveler will now do well
to return to the north wing of the building, entering the balcony at its
south stairway, observing the mathematical display and the library of
one thousand volumes and then descending from the balcony by the
northern stairway to the main floor.
Geology and Its Services
He will now find it but a few steps through the octagonal hall, where
he entered, to the exhibits of the geological section which has been
under the able leadership of Professor Carey Croneis of the University
[37]
Mechanism for Artificial "Growing
Twig" in Biology Exhibit
W: >
of Chicago. Here, in the study of the earth's crust, one discovers how
all the other sciences have been pressed into service to diagnose condi-
tions in the interior of the earth, to locate valuable metals, to predict
where petroleum will be found, to show, in brief, how all our present
landscapes and geography have resulted from erosion by rivers of ice,
from deposition by rivers of water, and by shearing and compressional
forces still operating over large areas.
The "Clock of the Ages"
The science of geology is epitomized by a giant "Clock of the Ages"
which ticks off the two billion years or more of the earth's history on
a conventional clock dial. Geological pictures appear on a screen in the
center of the clock face, and they are described by a synchronized
phonographic record. The visitor also sees operating models demon-
strating the formation of mountain ranges, the growth and activities of
volcanoes and the eruption of geysers. Further, he is initiated into the
mysteries of earthquakes and the ingenious manner in which man has
forced them to write their own records. A large group of spectacular
displays of similar type, representing earth features such as the Yellow-
stone Geysers, the Grand Canyon, and the Carlsbad Caverns, are being
furnished by the National Parks Service.
The romance of oil is revealed in a great sequence of operating
exhibits sponsored by the American Petroleum Industries. These
displays cover every phase of oil and gas production. Other exhibits
explain man's modern, almost magical, methods of locating the deeply
buried raw products which formed the basis for his century of progress.
Science in Industry
Everywhere the visitor turns — here, and throughout the Fair — he
finds the application of science's discoveries in industrial benefits for
humankind. For example, the visitor sees a real rubber tree brought all
the way from Africa, from which the rubber latex seems to flow naturally.
He sees the coagulation of rubber with acetic acid, and then its electro-
plating— a relatively new process carried out by combining the elec-
trically neutral rubber with carbon, so that it can be deposited by an
electric current on the linings of chemical receptacles, tanks, and the
like. There is shown also the vulcanizing of rubber, and the nature and
uses of accelerators, pigments, and anti-oxidents in the processing of
various kinds of rubber.
Again, industry shows the actual process by which coal tar is trans-
formed by chemistry into dyes; how perfumes, and medicines, including
antiseptics and anodvTies, and T. N. T., and other things, are made
from the 12 primary substances which coal tar contains.
Thus, the visitor sees the fundamentals of science, and then sees
their step-by-step progress to the finished product that contributes so
much to his well-being, and comfort, and health.
[38]
The Story oF Medicine
Descending now to the ground floor, preferably along the easy ramp
leading down from the north wing of the main floor, one finds himself
in the midst of the
three important
branches of medical
science, namely medi-
cine, dentistry and
pharmacology. Here,
too, one finds a science
which uses the best
there is in each of the
other sciences and then
some. Dr. E. J. Carey,
who has managed the
collection and installa-
tion of these exhibits,
has depended mainly
upon the various insti-
tutions, such as uni-
versities, clinics, and
scientific societies. No
exhibit in the entire
building has more of
human interest or is
more cosmopolitan in
character than these
rooms in the north end
of the ground floor de-
voted to the detection,
the cure and the pre-
vention of our bodily
ills.
At the east end of
the ground floor there
stands a giant man. He
is six feet tall, and rises
from a pedestal three
and one-half feet high.
He is transparent. As
though you were sud-
denly endowed with X-Ray eyes you may view the inside of the human
body.
This transparent man, composed of cellon, and brought to A Century
of Progress from Dresden, Germany, is one of only two in the world,
and required 18 months to make. He cost $10,000. He properly
begins the story of the science of medicine in this theater of the sciences.
[39]
The Transparent Man
^
An exhibit of the work of Pasteur, from the Pasteur Institute from
France, looms to your right, as you stand facing the Transparent Man.
This exhibit, an illuminated map of the world supplemented by photo-
graphs, tells the story of the life of Louis Pasteur, and some of his
accomplishments.
To the right, you will see an exhibit sent from Germany by the
Robert Koch Institute, which displays the life and the work of the great
man who discovered the tubercle bacillus in 1882, and started medical
science upon its studied campaign against tuberculosis.
Eyes left, and you see a remarkable exhibit of the Wellcome Research
Institution from England. It tells the story of the work of Sir Henry
Wellcome, American, who fought the mosquito in Africa and won, and
laid the way for extermination of yellow fever. The Wellcome His-
torical Exhibit, a museum in itself, shows you dioramas that illustrate
epoch-making events in British medicine and surgery.
Northwest of the Transparent Man, the Italian exhibits show you
Italy's great pioneers of the three basic medical sciences — pathology,
anatomy, and physiology — respectively, Leonardo de Vinci, Morgagni,
Spallanzani. With models and apparatus they tell you something of
how these men, and Galvani, and Malpighi, and Vesalius, lit the lights
by which the men who came after them charted their course, for the
welfare of mankind.
Northeast of the Transparent Man are exhibits recording medical
triumphs of research workers in the L^nited States. Austria, Holland,
Canada add their contributions, and you have an absorbing, yet colorful
story to study, and to carry away with you for a lifetime of reflection.
Thus, the Transparent Man stands as a symbol of world medicine,
a common denominator of the nations.
You may see in the Austrian exhibits the work of Austrian scientists,
and in those of Holland the structure and function of the nervous
system told in a simple, dramatic way. In the Canadian section, McGill
University, through murals, transparencies, and photographs, portrays
the history of James McGill, and the development of the Montreal
General Hospital and its work, and of the work of Sir William Osier.
It was at McGill LTniversity that the first surgical X-Ray photo-
graph was taken, two months after Roentgen announced his discovery
in 1895. The photograph itself is shown.
You can go back to 1550 B. C. and read descriptions of more than
700 different remedies for human diseases, in the exhibits of the Amer-
ican Pharmaceutical Association. You can watch the antics of an
Indian medicine man, practicing his primitive medicine, in the exhibits
of the Milwaukee Public Museum. Marquette University of Milwaukee
shows you a history of Bright's disease, and the progress medicine has
made to prevent and cure it.
The American Medical Association shows you the progress of
medicine in the last 100 years — the old saddle-bag doctor who went his
lonely way, measuring out his meager doses in sparsely settled sections,
[40]
and the physician and surgeon of today and his highly technical equip-
ment. The American Society for the Control of Cancer shows you the
advance science has made to frustrate the ravages of this dread disease;
the Chicago Municipal Sanitarium and the Chicago Tuberculosis Insti-
tute tell you of the strides that have been made to subject this disease
to control, and the Cleveland Clinic Foundation shows you motion
pictures illustrating the discovery of the circulation of the blood by
Harvey in 1628, and of blood transfusion, and of the fimctions of the
thyroid, suprarenal, pituitary, and other glands.
It's difficult to believe that Oliver Wendell Holmes had to fight to
persuade the public that doctors should exercise cleanliness in child-
birth, but Harvard University tells this story in its exhibits.
Dr. Crawford W. Long of Georgia first used ether in 1842, and the
University of Georgia tells you the story and shows you the develop-
ment of the use of anesthetics in modern surgery.
The Mayo Foundation develops three themes in its extensive
displays: 1. Diseases of the digestive tract; 2. The thyroid gland;
3. The sympathetic nervous system.
A striking exhibit, expressive of the progress of medicine in the last
century, is that of the Chicago Board of Health. In 1849 the general
death rate was 73.8 per 1,000 persons, in 1932 it was 9.8. The typhoid
fever death rate in 1891 was 173.8 per 100,000, today it has an amaz-
ingly reduced rate of 0.4! The Chicago Medical Society and Woman's
Auxiliary show you the medical history of this youth of cities. The
New York City Cancer Committee shows you the history of the magnifi-
cent fight that science has waged and is waging against this malignant
disease, and the University of Illinois College of Medicine, College of
Dentistry, Department of Animal Husbandry, and the Illinois Depart-
ment of Public Health, give you interesting sidelights on methods of
treatment and causes of hay fever, tuberculosis, pneumonia, hemophilia,
and rabies. The Illinois Public Health Service shows contrasting pic-
tures of methods of sanitary handling of milk today, and of insanitary
methods of other days, and presents also the health conditions of
100 years ago, compared with those of today.
The University of Chicago presents an inspiring display showing
the giant strides that practical humanitarianism has made in reclaiming
the crippled child for work and for enjoyment. Loyola University
of Chicago shows the organs of the human body for easy understanding
and study. The University of W' isconsin shows you the work of Beau-
mont, the first American physiologist, w'hose experiments upon poor
Alexis St. Martin, French voyageur, up in the woods of Wisconsin, in
1833, contributed so largely to the advance of medical knowledge in
the treatment of digestive disorders.
Exhibits in Dentistry
In the large dental exposition, you will see the denture, controlled
by heavy springs, with which George Washington, in his later years,
i
laboriously chewed. You may read, for a conception of the simplicity
of early American dentistry, the advertisement of Paul Revere, gold-
smith, printer, engraver, and dentist, offering to make false teeth "that
look as well as the natural, and answer the end of speaking to all
intents." The development of dental science, which is typically Amer-
ican, is illustrated by an exhibit of equipment of the itinerant dentist
of 1833, and a fully equipped operating room of the period of 1933.
U. S. Public Health Service
The U. S. Public Health Service has an extensive exhibit, which
contributes further to the story of medicine's progress, in the U. S.
Government building on Northerly island. This exhibit, occupying
2,500 square feet of space, shows the progress made in public health
and sanitation since the establishment of the service. It is presented
in divisions and shows the work of the service in combating pellagra,
tularemia, undulant fever, typhus fever, spotted fever and parrot's
disease. The e.xhibits extensively demonstrate the vast efforts the
government has made, and the methods used, to exterminate disease.
Scientific Exhibits by Foreisn Nations
The visitor who returns to the north wing on the main floor will be
splendidly rewarded for time spent in the bays occupied by Italy and
Denmark. Each of these countries has a wealth of fundamental
discoveries to its credit; and these are here shown in a concrete and
highly interesting form — for example, a section, in replica, of the ancient
Roman vessel recently rescued from Lake Xemi, after two thousand
years under water; and a replica of the simple compass with which
Oersted made the brilliant discovery of electromagnetism.
The Unity of Science
A visitor who has completed a trip through the Hall of Science can
hardly fail to note that amidst the variety of phenomena, apparatus,
and processes here displayed there runs one common feature, namely,
the method of modern science. The problems differ, the materials
differ ; but in every case there is clear vision as to just what the problem
is; this is followed by observation and arrangement of apparatus in
such a way as to compel Nature to give an answer.
The Adier Planetarium
In the Hall of Science, j'ou will have seen the fundamentals of mathe-
matics and physics that properly lead into the science of astronomy.
Now you may cross over the Science Bridge, if you wish to finish the
story of the basic sciences all at once, turn to your left, and go to the
northern end of Northerly island where stands the Adler Planetarium
and Astronomical Museum.
This rainbow-granite building with its mushroom dome is world
famous, for within it is an intricate mechanism called the Zeiss projector,
[42]
The Adler Planelaiium
the only one in the United States, and one of the few in the world.
With this instrument is staged a spectacular drama of the heavens.
Once every hour, visitors are admitted to a circular room to sit
beneath its domed white ceiling. The light is dimmed. The ceiling
becomes a blue sky, sparkling with millions of stars seeming so close
and so real that you feel that you can reach up and touch them.
A lecturer tells you about this firmament. His pointer is a beam of
light. Beside him is a concealed switchboard, with which he controls
the apparatus. You are permitted to look ahead into the future and
know where the Pole Star or any other heavenly body will be situated
at a particular minute of a particular day decades or centuries hence.
You can look back into the past and see the heavens as they appeared
when Christ walked on earth or when Galileo studied the stars with the
first telescope.
Should you arrive while a lecture is in progress, you can entertain
yourself by strolling about the halls or exhibit rooms downstairs. The
Planetarium, which is under the direction of Prof. Philip Fo.x, formerly
of Yerkes Observatory and later professor of astronomy at North-
western University, has a wonderful collection of instruments which men
of science in centuries of the past have used. Four hundred years ago
the Strozzi family of Florence began a collection of scientific instru-
The Field Museum of Natural History
[43]
ments, gathering and preserving those of worthy achievement. About
40 years ago this collection passed into the hands of Raoul Heilbronner
in Paris, and after the World War to W. M. Mensing in Amsterdam,
and from him to the Chicago museum.
Downstairs you can push a button, and see exactly how the light
from the star Arcturus could be caught by a photoelectric cell on
arrival from its 40-year journey to earth. You see a model of the
rotating prisms with which the late Albert A. Michelson of the Univer-
sity of Chicago measured the velocity of light.
The Terrazzo Esplanade
As you leave the Planetarium, you may stand on the steps and look
westward down upon the Terrazzo Mosaic Esplanade, the gift of the
National Terrazzo Association, which will remain as a permanent
approach to this building that is visited by multitudes yearly. The
esplanade begins at the east end of the Twelfth Street bridge, which
connects Northerly island with the mainland at this end of the grounds,
and is sloped upward toward the Planetarium, so that you can look
down upon the beautiful mosaic patterns that lie in the bottom of
shallow pools — twelve of them, each representing a month of the year.
The Field Museum oF Natural History
At the front door of A Century of Progress, directly west of the north
entrance to the Exposition, stands one of the world's greatest scientific
museums, the classically beautiful Field Museum of Natural History,
containing contemporary and ancient exhibits from all parts of the globe,
including the finds of many distinguished explorers.
^VaVaVaM Jhc John G. Shedd Aquarium
Chicago has the largest and finest aquarium in the world in the
John G. Shedd Aquarium, which is located near the north entrance of
the Exposition. Specimens from oceans, rivers, and lakes are displayed
amid dramatic surroundings which counterfeit the natural settings in
which the fish are found.
^
John G. Shedd Aquarium
[44]
From Wagons to Wings
It has been only sixty-four years since two sweating gangs of labor-
ers met near Ogden, Utah, ;\Iay 10, 1869, in a thrilling race from east
and west, and drove the golden spike that completed the span of the
continent with iron bands.
At that time there were less than 40,000 miles of railroad in this
country. Small, slow engines yanked crude cars from coast to coast,
but the nation could hail them as wonderful monsters of progress.
Crowds came in rattly buggies to watch the trains go by, or gratefully
hauled produce to sidings in horse-drawn wagons, a market found at
last, and the "Iron Horse" pounded out the beginnings of communities,
cities, a wider civilization. For the first time, the west and east and
north and south were welded together, as one great country.
Thirty-five years later, the horseless carriage chugged its way into
our existence. And now the cities and towns and farms were welded
even closer, this time by speed and convenience that made it possible
for farmers to get to to\\-ns and to cities, in little time, and residents of
cities and towns and the farms to go places whenever the whim seized
them.
Came then the airplane to laugh at miles, and make it possible to
cross the continent from sun to sun.
In less than the Biblical allotment of the years of a man's life, these
' i<
U_,/l,l
The Breathing Dome oF the Travel and Transport Building
[45]
Jy
m
modes of transportation have played a mighty part not only in permitting
the growth of a nation, but in profoundly affecting its industrial, its
political, its economical, even its spiritual life.
A ColorFuI Pageant
Just south of Thirty-first street, on the lake side, you may watch
the dramatization of this century of progress in transportation, the
pioneer in the field of communication.
On a triple stage, in an outdoor theater, two hundred actors, seventy
horses, seven trail wagons, ten trains, and the largest collection of his-
torical vehicles ever to be used, operating under their own power, pre-
sent "Wings of a Century." Here is the "Baltimore Clipper," the
fastest boat of them all, from 182S to 1850 — the "Tom Thumb," first
locomotive of the B. & O. — the De Witt Clinton, from the old Mohawk
& Hudson (New York Central) — the Thomas Jefferson (1836) of the
Winchester & Potomac (first railroad in X'irginia) — then the old "Pio-
neer," the Northern Pacific engine of 1851 — a giant locomotive of today
— then the Wright brothers' first airplane. There is a one horse chaise,
like George Washington traveled in, and covered wagons and stage
coaches of gold rush days.
In a comfortable grandstand, with Lake Michigan for the backdrop,
you may review the battles with Indians, frontier fights, the hardships
of the pioneers, thrilling, epic moments in the history of the winning
of the west which tell the story of how the waterways and the railways
pushed the frontiers ever westward, building a nation.
When you have viewed this panorama of transportation, you will
want to cross Leif Eriksen drive to the Travel and Transport building
;M
Part of the Travel and Transport Building
[46]
Detail Travel and Transport Building
designed by John A. Holabird, Edward H. Bennett, and Hubert Burn-
ham, and enter its dome.
For the first time in architectural history a dome has been constructed
on the principle of a suspension bridge. Just as a suspension bridge
has no pillars, columns, or arches
to support it from below but de-
pends on cables to carry its load,
so the dome of the Travel and
Transport building is suspended
125 feet above the ground by
cables attached to twelve steel
towers. The reason for the daring
use of this suspension principle was
the necessity for a clear, unob-
structed space for exhibits. The
result is a demonstration of how
the desired result may be satisfac-
torily achieved at a much lower
cost per cubic foot and we have a
dome with an interior diameter of
310 feet at the base, and 206 feet
clear of any obstruction.
This dome is made with joints
that allow for expansion and contraction as the temperature varies,
resulting in a variation in circumference of more than six feet. The roof
rises or sinks as much as eighteen inches, depending on the amount of
snow or atmospheric pressure on the roof. This has given rise to the
name, "the dome that breathes."
When your attention is turned to the exhibits themselves the first
thing to greet your eyes is a mammoth crown, surmounting a pillar,
from which four projection machines throw motion pictures upon a ring
of screens, 30 feet high, around the walls. This 630 feet of screen forms
the stage for the story, in filmed detail, of the essential contributions of
oil to the powering and lubricating of transportation.
You may wish to pause and see "Old Number 9," the first sleeping
car ever built, a little wooden car with open platforms and crude berths,
that looks a bit humble as it stands between two great modern Pullmans,
all of aluminum, and stream-lined, which are the last word in sleeping
car construction for 1933. But little No. 9 can be proud of its history.
First to be built, it made its initial run from Bloomington, Illinois, to
Chicago in 1858. And later it was a part of the train that bore the body
of Lincoln to Springfield for its final rest.
And here's an old stage coach, scarred b\' bullets and Indian arrows,
a Rocky Mountain stage coach that could tell many a tale of bandits
and redskin raids. Nearby, an original Conestoga emigrant wagon, in
w-hich pioneering families slowly moved toward new and ever new
horizons, braving death and hunger and suffering.
[47]
Ijsi-;
And here is a horse and buggy. Nearby one of the old buggy-type
automobiles, first of its breed, startling contrast to its modern prototype,
to be seen further on in the exhibits.
An original Curtiss bo.x-kite pusher is shown, an early type of plane,
far cry in design and power, but not in years, from the monster planes
that are shown later on.
Another relic of the early days is the historic John Bull engine and
train, a most amusing exhibit, which was shown at Chicago's World's Fair
of 1893 in those days operating under its own power.
Dioramas that Talk
Passing into the rectangular section of the building you see a different
diorama from any you may have seen heretofore, for its figures move,
and speak. It is utilized to reproduce the scene of the laying of the
corner stone which marked the birth of the railroad system. Quaint
figures, in beaver hats, stocks, ruffled shirts, and flaring pantaloons,
faithful reproductions of the fashions of the day, carry on conversation,
make speeches about this amazing event.
A depressed, illuminated map of a section of the globe shows by
flowing lines of light the national and international trade routes served
by a single railroad system, while paintings tell the story of transporta-
tion in the development of civilization.
Near the southern entrance of the building is the giant electric
locomotive of the world. When you have walked through its cab, and
examined the intricacies of its machinery, you may turn to the cherished
old "Pioneer," first locomotive ever to run out of Chicago. Just the
length of the tender. It stands on a piece of old style, light-weight
track in front of a huge painting of its modern successor.
You will be interested also in the displays of the varied types of road-
beds, specimens of ties, and track ballast, that indicate provisions made
for safety and comfort in traveling.
Have you ever rolled smoothly into a great city at night, myriad
lights making a maze of miles of track? And wondered how in the
world trains could enter and leave, all on schedule, without confusion?
Talking pictures in color tell you that story of the inside working of
railroad operation.
The great Southwest is a land of romance, and a series of elaborate
dioramas show the progress of this vast section of the country in the
past 100 years. The dioramas tell the tale of cotton, livestock, wheat
and oil. Young, dynamic, bustling cities of this section are shown with
other dioramas. A map of Glacier National park is alive with miniature
trains in operation.
And a Story of the Old Rough Days
Pony express riders once spurred their mounts across the plains,
braving dangers of bandits and Indians, and writing a colorful history.
Seven paintings depict this story.
On tracks, under roof, are a glass-lined, steel refrigerated milk tank
[481
car, built for speed to rush milk fresh and sweet to modern homes, far
cry from the old horse-drawn milk wagon, and tin milk cans. Also are
exhibited a model refrigerated meat car and a dry-flow tank car for
products such as cement and soda ash.
The Automobile Link
A "glass automobile" makes a striking exhibit, showing through nine
panels of glass the parts of the machine in action while an electric
fountain illuminates them with colors.
The Age of Aviation
A great illuminated map tells one in swift summation the amazing
growth of aviation since its comparatively recent birth, showing a lighted
network of airways serving forty-four states, and dramatically exhibiting
the night flying operations. The map illustrates the increase in travel
by air since 1926, when 4,600,000 miles were flown, to 1932, when
50,000,000 miles were flow-n, 40 per cent of which was night flying.
This map and other exhibits of flying service are sponsored by the air
mail-passenger operators of the United States.
Different types of plane, both for domestic and foreign service, are
on display.
The Aid of Oil
In the Great Hall is shown a complete oil well derrick, demonstrating
the underground work, a rotary bit biting down through the layers of
rock and sand. The chassis of an automobile is cut away to show
motor car lubrication, and a spectacular clanging of gongs, and shrill
of sirens, and whirling wheels of a fire engine add life to this section
of the exhibit space.
Striking Exhibits in Outdoor Area
South of the Travel and Transport building, is an outdoor area for
exhibits. You can see one of the fastest and most luxurious trains in
all of Europe, the "Royal Scot," crack train of the London, Midland
and Scottish railway. This
train makes the run from
London to Edinburgh in
eight hours regularly.
On one side of the
"Royal Scot" stands a
gigantic Chicago, Burling-
ton and Quincy locomotive
at the head of a U. S.
Railway Postoffice car,
chair car, diner, two
sleepers and solarium
The "Royal Scot" lounge car.
[49]
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111 III
Imi
Dinins Salon — Private Train of the President of Mexico
On the other side of the British train are the air conditioned cars of
the Baltimore and Ohio Capitol Limited, representing the eastern roads
of the United States.
On the next track are the palatial special coaches of the Presidential
train of the Republic of Mexico, which are considered by many to be
the most luxuriously furnished cars in the world. On display in one
of the cars of this train is a priceless collection of jewels, the famous
Monte Alban gems. These gems have been traced back to early
lapidaries of the ancient Mexican civilization. They comprise ornaments
of jade, jet, ivory, amber, bone, and the like, set in gold, recently
recovered from ruins and rubble.
One of the largest freight locomotives in the world is shown by the
Delaware and Hudson railroad.
A demonstration of mine rescue equipment and its use is shown
nearby, in a U. S. Bureau of Mines rescue car, and General Steel Cast-
ings company show a new type gondola car of unique construction.
A Tractor Run by Radio
A farm tractor crawls about a two-acre field, controlled in its
maneuvering solely by radio, from a switchboard at the edge of the
field. This is the exhibit of the International Harvester company,
which also shows operation of cultivating and harvesting machinery on
simulated crops. Demonstrations of trench and ditching machinery are
given on the demonstration field by the Barber-Greene company.
ISO]
A Glass Tower Parking Place
A glass tower of the Nash Motors is a spectacular feature of the.
outdoor exhibit. This parking tower, built by the Whiting Corporation,
cooperating with Xash Motors, is eighty feet tall, and it carries sixteen
cars, each car in a pocket, its full height. Colored lights bathe the
tower, and Nash cars pass up and down in continuous movement, bring-
ing each car into a glass-fronted show room at the tower's base.
General Motors Building
The part that automotive engineering has played in our civilization
is graphically represented in the General Motors building.
It stands on rising ground at the foot of Thirty-first street in the
midst of a lovely, formal garden surrounded by willows and with Lake
Michigan as its background.
The building is an eighth of a mile long and 306 feet wide, sur-
mounted by a 177-foot tower, brilliantly colored, and illuminated. It
was designed by .'\lbert Kahn. The entrance hall divides two main
display rooms, each containing 18,000 square feet. Here the cars of
General Motors are on exhibition. In one of the rooms the General
Motors Research laboratories present a display of their own.
The central feature of the building is a complete automobile assembly
plant, to the rear of the display rooms, where 1,000 people at a time
may witness the assembly of automobiles. Raw materials enter through
one door and by the time they reach the opposite exit, they have become
finished cars. A visitor may select the materials for his car as it enters
the door, follow its progress along the assembly line, and get in and
drive it off at the other side of the room.
Sculptures — symbolizing the automotive industry, a huge mural
painting, dioramas, exhibit areas for trucks and other General Motors
The General Motors Buildins
[51]
^EMCSIL
DiQSIII I
products, a theater for the presentation of sound films, rest rooms and
spacious lounge rooms are among the features of this building.
The Chrysler Buildins
Rising just north of the Travel and Transport building is the
Chrysler Motors building, with its lofty pylons and commanding pres-
ence. You will be charmed by the contrast its modern architecture
presents to the ages old Maya temple across the drive, and by the
interesting counter-balance it presents to the dome of the Travel and
Transport building. In the circular section of the building are dis-
played the latest models of the corporation's various cars, together with
cross sections of motors, demonstrations of tests for heat, cold, and
water resistance of motors.
The terrace connecting this portion of the building with the display
room at the north end offers an e.xcellent vantage point for viewing the
endurance and other tests which will be made on the proving ground to
the west and serves as a roof for the space in which visitors will be
permitted to inspect those automobiles which have been submitted to
experiment.
The Chrysler Motors Buildins
[52]
The Servant That Has Transformed
The World
Move southward along the shore of the lagoon, on Northerly island,
from the Twelfth Street side, or cross Science Bridge, at Sixteenth
street, and you will come to a circular court above which rises a bril-
liant silver fan of light.
In the court a fountain sends
up iridescent jets of illuminated
water in a series of multi-colored
steps. Out of the center of the
fountain rises a 70-foot canopy.
The under side, of hammered cop-
per, chromium plated, reflects the
color and disseminates it, and
achieves a superb beauty.
This is the court of the Elec-
trical building. The great building
itself, in semi-circular form behind
the court, connects with the Radio
and Communication building. A
group of pylons rises, with a giant
bas-relief panel on either side, forty
feet high, on which figures are
sculptured in such mammoth size
as to suggest the enormous forces
they symbolize. One represents
Atomic Energy, bearing the inscription: Energy is the substance oj all
things — the cycles oj the atoms, the play oj the elements are in jorms
cast as by a mighty hand to become the world's joundations. The other
panel symbolizes Stellar Energy, and bears the inscription: Light is the
beginning oj all things. From the utmost ether it issues, shaping the
stars, answering in its patterns to the majesty oj creative thought.
There is an entrance here, which leads to a great circular hall.
Another entrance is on the west side from a water gateway, flanked by
two huge pylons more than 100 feet high, and a wide stairway leading up
to the hall. This water gateway provides a landing for visitors who
come from the mainland by water across the lagoon. On these pylons
also are sculptured figures, Light on the north pylon, Sound on the
south one. Perhaps, if you come from the Hall of Science, where you
are told that electricity is simply the movement of electrons, migrating
away from the infinitesimal atom, the dazzling spectacle of Electrical
[ 53 ]
The Water Gate of the
Electrical Building
'::^^nR'-^^'s^^
■ »//i/f,
SSE
Court, and the illumination of its buildings, and the vast and spectacular
compositions of light that flood the Fair may awe you by the very
stupendousness of the story electricity tells in this phase alone of its
myriad activities.
But the story within these two buildings, of which Raymond Hood
was architect, is more stupendous still.
Vou Enter the Great Halls
Twenty companies share the great hall, with a wide variety of
exhibits, many spectacular. Here, for example, you will see demon-
strated the new "fever machine," a gift of science to medicine with
which hospitals are experimenting now, in the hope that it will be of
incalculable value in the
treatment of many diseases.
Photoelectric tubes — the
"electric eyes" we have seen
demonstrated so startlingly
throughout the Fair — are
made to do tricks that
demonstrate countless pos-
sibilities.
There is a display where
Above — Light,
A Plaque on the
Electrical Building
Below — Energy,
Substance of All Things,
a Plaque on the
Electrical Building
the latest developments of a famous research laboratory are displayed
in dramatic fashion in a continuous showing. And there are exhibits of
the newest air conditioning machines, home appliances, and model
kitchens with all the most unusual devices for lightening labor.
A high frequency furnace is shown, and you see a new blade quickly
melted, while the hand which holds it, in the same furnace, is uninjured.
[54]
You see an incandescent light no larger than a grain of wheat, a
marvelous aid to surgeons. Also the world's largest incandescent lamp,
of 50 kilowatts. You see sun lamps as they are used in the poultry
industry, and in hospitals, schools, and offices.
Beneath the floor, seen through a glass walk, a model section of the
world's largest water-wheel generator rotates in a flood of light. Again,
here is a huge model of a transformer, the largest ever built. There are
extensive displays of electrical equipment and lighting effects, model
kitchens, model laundries. Models of great ocean liners are paired with
an open model of the electrical equipment that propels such liners.
An Amazing Diorama
On the mezzanine, the largest diorama in the world tells you a thrill-
ing, inspiring story. Suddenly the great scene, 90 feet long, leaps into
life. Reservoirs in the mountains take the flow from moving rivers,
turbines begin to spin, across the plains lights in lonely ranch and farm
houses glow in the dusk; the movement races on into a city that takes
on life, the streets imbued with activities inspired by great industries,
tall sky-scrapers, homes and hospitals, stores and factories, theaters,
churches, rushing elevated trains and subways. A steam electric-gener-
ating station with switchyards leading into it, and trains running; an air-
port, and planes live. On to another city, from coal mines to farms, to
quarries, to many other phases of industry now served by electric power
goes the precious current.
A voice speaks out of the darkness, e.xplaining. And thus, in moving
drama, you get the story of electricity from its generation, to its varied
service of dispelling darkness, driving machines, and serving households
in myriad ways, made possible by hydro-electric transmission. The first
hydro-electric station in the United States was built just 50 years ago,
near .Appleton, Wisconsin!
This extraordinary display is the result of a combined action on
the part of the united power station companies of the nation.
Other striking e.xhibits you see here on the second floor are full-sized
rooms of homes, showing the many uses of electricity in the home; farm
buildings, showing farm electrification — its uses on the farm from bug
killing to silo filling and powering of machinery. Five model stores tell
a graphic story. Electric furnaces that have made possible the utiliza-
tion of cast iron, and other demonstrations of the applications of elec-
tricity in power, heat and light in industry are shown.
A Neon Display
In space beneath the balcony you discover the absorbing process of
filling tubes with the rare gases that make the brilliant colored lighting,
much of which you see utilized in the lighting of the Fair, and now
used extensively for advertising. An electric fountain stands in the
space. Three striking demonstrations of illuminating effects tell some-
thing of the future possibilities of this form of lighting.
[SS]
mw^^^^
Radio and Communications Building
and Communications Garden
Four high towers — huge green "trees" — sheltering a quiet pool with
a design symbolic of the speed and world-wide range of electrical com-
munication, form the Communications Garden. The colors of the pool,
its shifting patterns as breezes ruffle its shallow water, the restful shade
of the trees give charm and dignity to this entrance of the Radio and
Communications building. The trees and the building were the con-
ception of the architect, Raymond Hood, and the pool was designed by
Hildreth JNIeiere. Beneath the trees are pavilions which contain displays
and serve as exhibitor's headquarters or as entrances to their areas in
the adjoining building.
Wonders oF the Telegraph and Telephone
Exhibits take visitors behind the scenes and show the actual equip-
ment and operations for various systems of communication both wire
Entrance to Radio and Communications Buildins
[57]
and radio — for transmitting intelligence in the form of the spoken word
(telephony) and of signals, pictures, and printed letters (telegraphy).
All the equipment is in constant operation and is demonstrated by
competent ojjerators who are ready to explain it simply and clearly.
Accuracy and reliability, high speed, long range, and economy in the
use of transmission facilities, whether the ether for radio, wires over
land, or submarine cables undersea — these were the goals of the scientists
and engineers whose researches and inventions produced the marvelous
equipment which fills this building.
How several messages are carried simultaneously by a single pair of
wires, how the radio telegraph and the submarine cable operate, how
radio-telephone conversations are made private, are explained in various
exhibits. Coding and decoding messages, operating typewriters thou-
sands of miles away; machines for sending and receiving messages;
news tickers, automatic boards for recording sales and prices of stocks;
all the typical electrical operations of transmitting and exchanging
information throughout our vast world of business and social relation-
ships, form a fascinating series of demonstrations. The complicated
equipment for interconnecting dial telephones is exposed during oper-
ation for the visitor. There is a switchboard for interconnecting tele-
typewriters and another where dialed numbers become spoken words.
Visitors may participate in demonstrations of long distance telephony
with opportunities to make calls to important cities in every state.
Then there are telephones for the hard of hearing, a demonstration
vacuum tube, and Oscar, the dummy with the telephone ears, who
creates the startling "acoustical illusions."
Appropriate landscaping, trees, shrubs, grass, fountains and striking
bits of sculpture make the Communications gardens a delightful place
for people to meet and keep appointments.
You may spend hours in this great area, hours of fascination and
delight, and perhaps of awed wonder that in less than a century all
these miracles cf electricity have come. And then turn perhaps with
something of reverence to a building that sits on the edge of the Lagoon,
adjoining these Electrical buildings — a memorial to Thomas A. Edison.
The Edison Memorial
It was in 1879 that Edison, watching a charred cotton thread in a glass
bulb glow for 40 hours, ushered in the new era of light. Steinmetz, another
great electrical genius, declared that Edison had done more than any
other man to foster the growth of electrical engineering. And so tribute is
paid to him, in the only building in the Exposition erected to the memory
of one man, in the Edison Memorial. It houses displays setting forth
the many evidences of his inventive genius, and their effect upon the
world. About the building is a beautiful garden brought from Edison's
home in Orange, New Jersey, where the "joyous inventor" spent most
of his leisure time.
[58]
The Stirring Story of Mankind's Rise
When you have finished your study and enjoyment of the story of
the basic sciences — of their discoveries and their applications to man's
material existence — you may cross the bridge from the Hall of Science,
eastward, and see his beginnings, and watch his way unto the present
day.
On the north side of the two-storied Hall of Social Science which
houses these exhibits, strikingly sculptured pylons will cause you to
stop. At the left is a youth with two heads, with a goat by his side;
flames rise from the figure depicting, in allegory, the Indian symbols
Pylons and Hish Relief, North Entrance oF the Hall of Social Science
[59]
for the God of Fire. At the right, is the God of Light, and next to it,
a female figure representing Night, or Darkness, and next to this is the
God of Storm. The figures are by Leo Friedlander.
Within, you may read the history of man, and study the stages of
his development. Perhaps you will find an answer to the perplexities
of the present that cause our sometimes querulous questioning of the
worthwhileness of things.
A Story of Timely SisniFicance
Fay-Cooper Cole, chairman of the department of Anthropology at
the University of Chicago, who has had charge of the staging of this
gigantic show, sums up the significances of the Social Science exhibits
in these words:
".•\t the end of the Sixteenth Street bridge, in the Hall of Science,
and, in fact, throughout the Fair grounds, the visitor sees a century of
progress in scientific achievement. At the other end of the bridge, in the
Hall of Social Science, he can see the social consequences of this scientific
achievement. The century of scientific progress has changed our whole
social and economic life. It has changed our transportation, our whole
method of living.
"The old moorings are gone. We all feel somewhat at sea. The
depression has most decidedly sharpened the interest of the public in
social changes, and has brought home to it the importance of meeting
them intelligently. We hope to show how social science tries to meet
these great changes."
So, it is a story of cause and effect that you will carry home with
you from A Century of Progress. Here in the Social Science part of the
story you can see, in dramatic sequence, the cave life of fifty thousand
years ago, the life of the Mayas and aboriginal life as shown from mound
excavations, and the life of the American Indian, the early American
home, and on through the age of "oil lamps, horseshoes, wagon wheels
and corsets," to the "age of electric lights, radios, automobiles and
refrigerators." And you will find a simple but graphically told tale of
capital and its distribution and redistribution; of the problem of immi-
gration and overlapping governments, educational evolution and the
latest methods of teaching; homes of ultra-modernity and, possibly,
what they may be in the future; a model community and government.
An American Family Is Central Exhibit
As you enter the ground floor of the Hall of Social Science you
are attracted by the visual story of an American family.
Here is a group, almost life size, that shows a Colonial family. The
women are spinning, weaving, and making the garments by hand. Other
members of the group are drying fruits and meats.
Through a doorway you see the father of the family breaking the
sod with an old fashioned plow.
[60]
Aboriginal America —
A Totem Pole from
the Indian Exhibit
Then the scene changes — a screen
descends, and you are shown this home as
part of a village, people have come to settle
and the original family has acquired neigh-
bors. Here is a church, a school and a court-
house. You see the boggy road over which
this family must travel, and on which a
horseman and a stagecoach struggle. The
limit of this group's horizon for a day is
50 miles.
On the opposite side of this group ex-
hibit is seen the family of 1933 living in a
city apartment. There is the inevitable
radio and the modern refrigerator; while
on the shelf are cans of prepared foods.
Most of the activities and amusements of
the Colonial family have gone out of this
home.
The screen descends again. This same
apartment appears on the map as a part of
a gigantic building, and it in turn is part of a
mammoth city, and you
see its amusement places,
parks, boulevards, play-
grounds, schools and fac-
tories; that miry road has
become a smooth, mac-
adam highway. There's a railroad
train \n airplane flashes across the skies.
The daily limit of this family now extends
to distant cities. Down the aisle to the left
is the dramatic story of anthropology.
Drama in a City Dump
A huge relief map is the first exhibit, showing the nine culture areas
of North America. Traveling lights on the map explain the significance
of the exhibits outside the Hall of Social Science, and the methods of
social scientists in determining the growth and development of cultures.
Pause here and look upon a common city dump. Would you think
it could tell a story? It does — a story that explains graphically how
the past is read. Electric lights, radios, automobiles and a myriad of
other things which we use daily contribute to the dump of 1933. In
1893, the castoffs of a city were oil lamps, horseshoes, wagon wheels and
madam's stays. Not only do you see in a flash the differences between
the two eras, but also you realize how those who delve into the ages
can read stories of other civilizations. Such a comparison helps you
to live the past illustrated by the e.xhibits of anthropology down the aisle.
[61]
After the city dump, you see a section of a cave taken from Europe
that reveals records of 50,000 years ago. For centuries it has been
sealed in rock. You see exact reproductions of the mounds which
Indians built in Central Illinois through three successive cultures — you
see the skeletons of Indians long dead, accompanied by the objects that
were buried with them. A stratified village site emphasizes how the
records of the ages are steadily being discovered and read.
Then Trace the Threads of Our Own Existence
As you pass through the pages of history, you follow naturally the
ramifications of our increasingly complex existence.
You trace the economic aspects of industry, and of agriculture, and
see the maze of distribution processes that deliver necessities, and luxu-
ries to our doors. You see the reasons for the prices of things, the cost
of making, and the profit.
You see how a dollar is distributed and redistributed, multiplying
into millions and billions, in causes of charity, in taxation. Complex
things are made clear with simple exhibits that avoid the controversial
and seek simply to show you the fundamentals of the scheme of things
in the structure of world trade.
Moving pictures and dioramas record the coming of peoples of other
lands to the New World, to form cities within a city. The population
grows, fed as a sea from countless streams. Such growth creates prob-
lems of transportation, of industrial demands, of housing, of church
A Maya Temple — The Nunnery at Uxmal
[62]
and of school, of varying social codes, of delinquency, of racial require-
ments, of needs for recreation and of sanitation.
Finding the solutions to these problems requires money, and the
setting up of organizations for handling them. A variety of govern-
ments may be functioning to care for the needs of only one small
community. Moving lights show you the governments to which your
money goes, and the estimated percentage of it actually returned to you.
Maya Temple — Torn From A Thousand Years*
Jungle Growth
And now, from the broad terraces of the Hall of Social Science, look
away southward toward Thirty-First street, where the Maya Temple
rises. When you come closer, like a pilgrim nearing a shrine, you may
find it difficult to believe that this temple is an exact copy of a building
in far away Yucatan, a temple at least ten centuries old, a bit of the
2,000 or more year old civilization of the Mayas. It stands on the
highest ground within the Exposition boundaries, its walls covered with
elaborate designs, huge mask heads, and great serpents carved in stone.
Tulane University, under the sponsorship of A Century of Progress,
sent an expedition, in charge of Dr. Franz Blom, director of its depart-
ment of Middle Western research, to Uxmal, ancient seat of Mayan
culture, and there they obtained the information necessary for making
an exact reproduction of one section of the famous "Nunnery." They
brought back casts of its decorations to be incorporated in the Fair's
temple.
The Mayan civilization probably had its origin hundreds of years
before the Christian era, in the highlands of Guatemala and Honduras.
From there, apparently,
it spread slowly into
Yucatan, where its high-
est development was
reached about 1200 A.D.
These people, without
elaborate mechanical
equipment built great
cities in stone. On the
tops of 2 00- foot rubble
and cement pyramids,
stood stately temples,
government buildings,
and astronomical obser-
vatories, faced with cut
stone and decorated with
geometric designs and
carvings representing
men and animals. Decorative DeUil, Maya Temple
[63]
We know that they developed hieroglyphic writing, that they had
a mathematical system based on zero, and that they knew much of
astronomy. They made use of several metals, especially gold. Some
of their ornaments have been found; beautiful mosaics, and lovely wood
carvings.
Descendants of the Mayas yet live, in Central America, but the
civilization of their ancestors has vanished.
Within the temple, priestesses kept the sacred fire burning; to let
it die out meant death by stoning; and loss of chastity, death by arrows.
They wove garments for the priests, who occupied large residences on
tops of the pyramids, and for the idols. On festival days the idols were
dressed in a glory of fine clothing, and gold and jade.
And from this story of a vanished civilization you go out to view
the living descendants of another civilization — the North American
Indian.
The Indian Villages
To the north and across the pedestrian way, stretches the area in
which the North American Indians live, during the Fair, in as close an
approximation of their native life as it is possible to attain. A section
of a Northwest Coast village is reproduced, with a plank house and
carved totem poles. There is one of the woodlands groups living in
wigwams and practicing a limited agriculture. In contrast to these are
the tipi-dwellers of the plains, whose greatest source of food supply was
the buffalo hunt. Then come the Navajo, roaming people, in some
measure, and the Pueblos, with terraced villages.
The Golden Temple of Jehol
[64]
Intarior — The Golden Temple of Jchoi
[65]
All about these tribal homes swirls the colorful panorama of the
Fair. And it's only a little way in steps — but centuries in time — to
another striking display of life, the modern American home.
The Bendix Lama Temple
From the present with its daring structures of steel, embodying
modern ideals of beauty and utility, you may travel swiftly through the
centuries and halfway around the world to an alien shrine.
It is the resplendent sight of the Golden Pavilion of Jehol, its gold-
leaf roof glistening in the sunlight, that transports you to China of the
Eighteenth century, with its culture and art that amaze and delight us
today. It is placed westward from the Hall of Science, at Sixteenth
street, like a jewel in a magnificent tiara.
The Golden Pavilion, the original of which was built in 1767 at
Jehol, summer home of the Manchu emperors from 1714 until the termi-
nation of the d\Tiasty twenty years ago, was brought to the 1933 World's
Fair and the City of Chicago by X'incent Bendi.x, exposition trustee.
Dr. Sven Hedin, noted Swedish explorer, acting for Mr. Bendix, spent
two years in Mongolia before he selected this as the finest existing
example of Chinese Lama architecture.
Exact reproductions of the 28,000 pieces of which the Temple is
composed were made and numbered at its original site in China. A
Chinese architect was employed to interpret these marks and to direct
their assembly on the exposition grounds. Chinese artists painted and
decorated the finished structure.
The Golden Pavilion is 70 feet square and 60 feet high, rising from
a 4-foot pedestal. Its double decked roof of copper shingles is covered
with $25,000 worth of 23-karat gold leaf. On the exterior, twenty-eight
columns in red lacquer, 16 feet high, support the lower deck. Twenty-
eight other columns, 30 feet high, form part of the wall. Inside, twelve
37-foot columns support the gilded ceiling and the upper deck.
Carved grills, in red, blue, yellow and gold, enclose the glass window
panes. The cornice beams are gilded and carved with images of dragons,
cats, and dogs. Hundreds of pieces of carved wood form the ceiling.
A Chinese guide, speaking excellent English, describes for you the
treasures contained in the Temple. One of the interesting objects he
points out is the "prayer wheel," which the devotees turn instead of
repeating prayers. One turn of the wheel is the equivalent of many
million prayers. There is an interesting temple drum, trumpets so long
that the player requires the services of an assistant to hold them up,
bronze and gilded wooden Buddhas, images of numerous other gods
and goddesses, altar pieces, incense burners, trumpets, masks used in
sacred dances, silver lamps, temple bells, and rare carpets.
[66]
The Hall of Reiision
A large, beautiful building that c-Npresses the sp'rit of modernism
and at the same time the more mellow, more traditional spirit of holy
things. Its tower-carillon chimes religious melodies and within is a
chapel for meditation and prayer, a pipe organ, assembly rooms and
many interesting features. Here, the followers of many faiths tell the
story of man's rise through religion and join in a solemn manifesta-
tion of the supremity of God.
The Golden Temple oF Jehol
An exact reproduction of the original which was built in 1767.
Dr. Sven Hedin, noted Swedish explorer, acting for Mr. Vincent
Bendix, the donor, selected this as the finest existing e.xample of
Chinese Lama architecture. It consists of 28,000 pieces put together
without the use of nails. Its double decked roof of 25,000 copper
shingles is covered with 2.<-karat gold leaf. On the inside is exhibited
bronze and wooden Buddhas, images of numerous other gods and
many interesting objects of worship.
Of THE
Beautiful Homes of Today
and Tomorrow
He
ome Plannins
Hall
Though not technically a part of the Social Science group, a culmi-
nating chapter of the story could center in Home Planning hall, and in
the homes which make up the housing section of the Fair. North of
Thirty-first street, Home Planning hall and a group of eleven houses fl^^^V
are designed to show progress in architecture, comfort and economy.
Home Planning Hall is the general exhibits feature of the Home and
Industrial Arts group. It is devoted to exhibits of heating, plumbing,
air conditioning, refrigeration, home equipment, household appliances,
and building materials.
Grouped around the buildings on the lake front, with appropriate
landscaping, are eleven exhibit homes. Eight of them undertake to illus-
trate in a modern way, to the family of limited means, the use of
prefabricated building units, new materials, and new methods of con-
struction. All these small houses are designed without cellars and with
integral garages. All but one are constructed with flat roof decks and
solariums which make maximum use of sunlight for health and enjoy-
ment. All seek to cut the cost of small home construction and provide i~ ^^^|n
greater living values.
Most of the group were produced by manufacturers to illustrate use
of their materials, yet architects and decorators have had full play in
carrying out the theme of progress, wholly aside from the commercial
factor involved. The houses in this interesting group are listed below:
II .11 III! I iir ■ ""^
[67]
Brick Manufacturers' House
Andrew Rebori, of Chicago, is the architect. The house was built by
the Common Brick Manufacturers' Association, and demonstrates rein-
forced brick construction. The house is built, virtually, in one piece;
walls, floors, and ceilings, all of brick, are held together as a unit by steel
rods run through the masonry. It has three stories with balconies on the
two upper floors. The second floor includes the living room, dinette and
kitchen, and the first floor the cooling and heating plant and a game
room. The third floor has two bedrooms, bath and porch, and the roof
a recreation deck and garden. Cost, ^4,500.00, exclusive of equipment.
Interiors by the Brick Manufacturers' Association.
Armco - Fcrro Enamel House
This house was built for the .\merican Rolling Mill Company and
the Ferro Enamel Corporation, by Insulated Steel, Inc. This house is
unique in that it is frameless; no structural steel being used. The walls
are bo.x-like units, factory fabricated, house high, and welded at the
shop in various widths. When set up, the walls are filled with rock wool.
The exterior is panels of vitreous enamel iron nailed on with "belyx"
nails. There are .seven rooms, bath and lavatory, and integral garage.
The deck roof gives space for a solarium and open porch. There are
four bedrooms on the second floor, with six large closets. The architect
was Robert Smith, Jr., of Cleveland. Cost, exclusive of equipment,
^4,500.00. Interior decoration was done by Ladies' Home Journal, and
the furniture was provided by Kroehler Furniture Company.
General Houses, Inc., House
This is another all-steel, frameless house, with nothing made at the
site except the concrete piers. The steel chassis was set in place, and the
panels bolted on to form a complete shell; then the roof panels were
bolted on, windows and doors installed, and the house was ready for
paint. It has been estimated by the General Houses, Inc., that these
simple units make possible an almost endless variety of designs, and
that a week's time could suffice for the erection of a four or five-room
house. Howard T. Fisher, of Chicago, was the architect. Cost, exclusive
of equipment, $4,500.00. Furniture by Kroehler Furniture Company.
Good Housekeeping-Stransteel House
Here is a steel frame house of highly modern design, with a large
recreation room on the second floor. The exterior is enamel-finished
steel, backed with Haydite and fastened with nails. Two bedrooms are
on the ground floor. The large recreation room on the second floor gives
access to the terrace, which covers the greater part of the flat roof. The
architects were O'dell and Rowland of Detroit, Mich., with Dwight
James Baum of Good Housekeeping Magazine as consultant. Cost,
exclusive of equipment, $7,900.00. Interiors by Good Housekeeping.
[6g]
Rostone House
A six-room house built by Rostone, Inc., and the Indiana Bridge
Company. Rostone is a building material composed of limestone and
shale, and can be had in any color. The material is prefabricated in
standard sizes. The house has all the living quarters on the first floor,
with a glass-enclosed solarium occupying a fourth of the space of the
roof deck, which covers the entire house. The architect was Walter
Scholer of Lafayette, Indiana. Cost, exclusive of equipment, $6,000.00.
Interiors by Thomas E. Smith and Toljey Furniture Store, Chicago.
"Desi3n for Living"
John jMoore, of New York, was the architect and builder of this
unusual house. It is of two stories; the first includes a large living room,
with two L-wings, one a commodious dining room and the other a library
study opening on a large porch. The upper floor holds two bedrooms
with bathroom between. The full length of the house is occupied by a
roof terrace, giving room for outdoor sleeping, and for recreation. Cost,
e.xclusive of fixtures and equipment, $4,000.00. Interiors by Gilbert
Rohde, interior designer, New York.
Masonite House
This house was built by Masonite Corporation, with Frazier and
Raftery, Chicago, as architects. It has a living room with 12 -foot ceil-
ing and large groups of windows on two sides. The dining bay is part
of the living room, with a group of windows, centered by a French door,
leading to a terrace. Two bedrooms and bathrooms are also on the first
floor, with a wide hall and staircase giving access to the den upstairs
and the covered and open decks of a modern roof. The walls of one of
the bedrooms are covered with broad-loom woven cellophane, with hang-
ings of knitted cellophane. Cost, exclusive of equipment, $7,500.00.
Interiors by Marjorie Thorsh, interior decorator, Chicago.
Lumber Industries House
The National Lumber Manufacturers' Association built this house.
It is a five-room dwelling, modern in design, and, differing from other
houses in the group, has a pitched roof. The walls and ceilings are
paneled with various woods, achieving unique designs and demonstrating
logical lumber uses. Ernest Grunsfeld of Chicago was the architect.
Cost, exclusive of equipment, $4,500. Interiors by Wolfgang Hoffmann,
interior designer. New York.
"House of Tomorrow"
A circular glass house, incorporating possible indications of what the
future may bring in housing has been constructed. The house is built
around a central mast which contains plumbing pipes, gas pipes,
electric wires and the like. The exterior walls are of clear glass,
and there are no windows. Privacy is obtained by glass curtains
and roller and \'enetian blinds. The most modern equipment
[69]
'Q
i)M
available has been used, including everything from an airplane to
electrically controlled doors. The furniture is specially designed. The
ground floor includes the airplane hangar in addition to the garage; the
roof above forms an extensive deck terrace, opening from the living room
floor, and there is a similar deck around the drum-shaped solarium on
the third floor. The ventilation is all by filtered, washed, heated or
cooled air, recirculated every ten minutes. There are no closets, but
movable wardrobes are used.
The house has been built by Century Homes, Inc., and the architect
was George Fred Keck, of Chicago. The house is frankly declared to
be a "laboratory" house, for the purpose of determining the attitude of
World's Fair visitors to the idea of an utterly different home. Future
homes of the type, it is said, could be built at prices within the range of
the other small houses in the group, although price has been no object
in building this house. Interiors by the late Irene Kay Hyman, interior
decorator, Chicago.
Florida Tropical House
This is a house built to meet the requirements of people with larger
means than average. It is designed for climates appro.ximating that of
Florida. There is a two-story living room overlooked by a balcony.
The dining room is separate from the living room. On the ground floor
also are two bedrooms and a large bathroom. A tile-paved loggia is laid
on the water side of the living room, connecting with the dining room.
The roof of the house is a sun deck, living deck and recreation deck,
except for the space taken by the upper half of the high room. Robert
Law Weed of jNIiami, Florida, was the architect, and the cost, exclusive
of equipment, approximately $15,000. The striking and original inte-
riors were designed by James S. Kuhne and Percival Goodman, Chicago
and New York.
W. & J. Sloane House
This house, not designed to feature building methods, but rather to
display elaborate interior decoration, was built by W. & J. Sloane of
New York. It has a large living room with dining bay, gallery, three
bedrooms, servant's room, kitchen and terrace, offering fine opportunities
for exhibits of furnishings and interior schemes. A garden at the rear
is sponsored by the Garden Clubs of America.
The Glass Block Building
An unusual building has been built by the Owens-Illinois Glass
Company as the landscape pavilion of the James W. Owen Nurseries,
landscapers of the Home & Industrial Arts Group. This is a building
of glass blocks, with a central shaft fifty feet high. The glass blocks
are many colored, semi-transparent, and approximately the size of the
ordinary paving bricks. The colors are painted onto the glass which is
itself colorless. The building houses a display of garden equipment
and furniture, new and unusual flowers, and a complete display of the
Owens-Illinois Glass Company.
[70]
Southern Cypress Manufacturers' House
A group of dealers in "the wood eternal," cypress, banded together
and decided to build a house that would show the multitude of uses for
cypress. One of the houses in the model housing group is constructed
throughout of cypress, and in it are arranged the different treatments
and uses of this beautiful wood.
Johns-Manville Building
The building of
the Johns - Manville
corporation, designed
by Ely Jacques Kahn,
of New York, features
a remarkable mural
by Leo Katz. It is
painted on asbestos
cement panels and
measures 90 by 20
feet. In addition to
this unusual mural
the building houses
displays telling the
story of Johns-Man-
ville's efforts to con-
trol heat, sound, cold, and motion. The corporation also shows here
materials for remodeling and modernizing homes and industries.
Crane Company Station
Just where the intra-mural bus stops at the place they call Station
seven, the Crane Company has built a series of glass enclosed show
cases, and has filled them with examples of plumbing, and heating
materials for use in homes and factories. They have, too, some of the
latest designs for plumbing fixtures in the newest color combinations.
There is also an information service that answers any questions you
may wish to ask about home fixtures.
Kohler of Kofiler Building
Kohler, Wis., has long been famous as a model town. The man who
founded it and developed a great business of supplying plumbing fixtures
in new and unusual shapes, designs, and colors, came to Chicago, selected
a spot and erected a Grecian building in the modern style. Great, plain
pillars rise from the ground and form a portico, and about six feet in
back of the pillars is a huge glass wall extending the length of the build-
ing. Inside are enormous photographs of the town of Kohler, while
examples of the products of the town are arranged throughout the hall.
171 ]
Part of famous mural by Leo Katz in
Johns-Manville Exhibit
Gas Industry Hall
Adjoining Home Planning hall, to the south, is Gas Industry hall,
with exhibits graphically portraying the rise, progress, and present
status of the gas industry (both manufactured and natural) as a source
of smokeless fuel for household, commercial, and industrial use.
All Steel House Ferro Enamel House Design For Living
House of Today
House of Tomorrow
(Lcltl
Masonite House
Florida House
•'■ -B ,;,
>i*i.i
.J»:
Lumber Industries House
Good Housekeeping House
i^Oj^kS^ Common Brick House ^^^ W illja,"|l*i
[72]
Rostone House
The Drama of Agriculture
For centuries, men farmed mainly as their fathers had farmed before
them. In the last 75 years, a great change has come. It is depicted in a
dramatic way in the Foods and Agricultural building, over on Northerly
island, just north of the U. S. Government building. Because of its great
length, this building is easily reached, either over the Twelfth Street or
the Science bridge. It covers a gross area of 95,115 feet and is 658 feet
long. Arthur Brown, Jr., and Edward H. Bennett were the architects.
The Dairy building immediately north covers 15,000 square feet. The
same architects designed it.
A Semi-Tropical Setting
Outside the buildings, you will see orange and lemon trees, grapefruit,
and other tropical and semi-tropical vegetation flourishing. It is a trans-
planted exhibit from Florida as a part of the state representation. One
of the finest collections of its kind ever assembled, it adds a note of
exotic beauty to this group of buildings.
There are roof terraces, fitted up as outdoor lounges, providing
perfect vantage points for a view over the colorful lagoon, up and down
the Fair.
If you already have visited the Hall of Science, you will, in a measure,
be prepared for the swift sequences of the stories of farm, food, dairy,
and farm machinery.
Biology has pointed the way to improve plants and animals by selec-
tion and breeding, and to adapt them to new living conditions.
Chemistry has taught us to banish or to put to good use insect life
and fungus growths; to analyze the soil and enrich it. Physics has
made possible larger and better cultivation by means of farm imple-
ments, power to lighten the farm tasks, and to increase profits. Meteor-
ology tells the farmer the best times to plant and harvest. Medicine
plays its part in the prevention and cure of animal diseases.
Today agriculture is a trinity — an art, a science, and an industry.
Throughout this group you see the story of foods, their production,
and preservation, and their distribution told by dioramas, moving mod-
els, and actual processes. You see salt brought up from mines, and
purified. You see how salt is obtained from the great flat beds near
Salt Lake City. You see the preparation of tea; model equipment for a
biscuit making factory; a great commercial kitchen, and its evolution
from the primitive and old fashioned home cookeries; you see a popular
drink actually made; and a miniature brewery to .show how beer is
made; the making of barrels for a multiplicity of purposes; how fish
[7.3]
i
Im
are caught and canned; how sugar is processed; bees at work in a glass
hive; and a Costa Rican coffee display.
Livestock and Meat Industries
The livestock and meat industries, forming one of the largest divi-
sions of American agriculture, have combined to show you an interesting
picture in the center wing of the Foods and Agricultural building. Here
a long facade flashes and
changes with colorful
lights. As you enter,
your attention is caught
first by the figure of the
lone cowboy mounted
on his horse, watching
his herd at a water hole
in the grazing grounds.
Changing lights trans-
form the scene alter-
nately from night to day.
At the left, a large dio-
rama shows a modern
feeding farm. The sun
shines and there are lush
corn fields. Moving
trains of livestock cars
are on their way to
market.
After you have seen
a comparison of the
1833 and 1933 types of hogs and cattle, you enter into a white-tiled
cooler to see how meat is cut and preserved. A retail store next claims
you, where a robot indicates the choice cuts of meat, and gives a short
talk on each. A revolving stage shows four scenes illustrating the values
of meat diets. A great arch of a rainbow presents the pleasures of camp-
ing, picnicking, and boating. Startling optical illusions show the com-
ponent parts of a satisfying meat meal, changing suddenly into a healthy
child playing.
These highlights of the story of the livestock and meat industry are
interspersed with striking depictions of the history of the two indus-
tries, the distribution of meats, and the methods taken for protecting
the public in the handling of meats.
The Illinois Asriculture Building
The State of Illinois presents a story of middle-western farming, and
demonstrates the work that is carried on by the state to promote the
industry, and to make life happier and more profitable for those who
till the soil.
[74]
Decorative Detail, Agricultural Buildins
Here is also given a dynamic exhibit of one product — the soy bean —
dwelling in obscurity for most of us, yet holding a place of such im-
portance to agriculture and industry that it brings strikingly home the
great work of science in developing a simple gift of the soil and turning
it to numberless uses.
The International Harvester Building
The vast part that industry has had in making it possible for agri-
culture to feed the world is strikingly told in the International Har-
vester building, north from the Food and Agricultural exhibits. All the
marvelous machines and implements devised to lighten drudgery and
increase production are shown in an interesting setting that makes this
one of the feature spots on Northerly Island.
The Dairy Building and the Color Organ
If you begin your trip to the Agricultural group from the north
rather than the south end, the sweeping main entrance of this
big building is only a few steps from the north, or Twelfth Street
bridge. You enter into a large lobby. Beyond is a cyclorama on which
streams of color play, flowing over it in masses or in subtle shadings or
clashes of startling contrasts. At an organ console, a player's hands
finger the keyboard, causing the variations of color. The instrument
is the Clavilux, or color organ, designed to play with color as musical
instruments play with sounds.
With the "color music" for accompaniment, a spectacle is presented
in the darkened amphitheatre in several episodes, showing how, in one
^■t:'J¥-^-:
The Dairy Building
[76]
Scene of Egg-Laying Contest
of the earliest steps toward civilization, the cavemen became herdsmen,
showing the bringing of the first cows to the Plymouth colony, the trek
of civilization westward, and today's organized dairy industry with its
scientific preparation, distribution, sanitation, and refrigeration of milk
and milk products.
After eight minutes of the pageant drama, wide halls brilliantly
illuminated and containing artistic scenes invite you into Industry Hall.
Transparent figure groups show the four ages of humanity — Childhood,
Youth, Prime, and Maturit}' — and the effect of dairy products' diet on
the physical and mental powers. A mechanical reproduction of a cow
shows the animal as a chemical laboratory, manufacturing milk.
You enter Commodity Hall, and witness the preparation of ice
cream, cheese, butter, milk, and dry milks, .^n illustrated exhibit per-
mits you to follow milk from the country receiving station to the refrig-
erated tank car, to the receiving tank at the city milk plant, through the
processes in the plant, and to the delivering wagon.
A dairy restaurant overlooks the lagoon. Next to the restaurant on
the same level are club rooms for members of the Century Dairy Club.
The members are contributors to the dairy exhibition, which was pro-
duced by Century Dairy E.xhibit, Inc., with Dr. H. E. \'an Norman,
manager and president.
A Poultry Show
Near the Thirty-seventh Street entrance there is a poultry show,
with an international egg-laying derby as the principal feature, cham-
pion hens from twenty-eight States, from the Dominion of Canada, and
four other nations, competing. The egg-laying contest started a month
before the Fair opened, and will be ended two days before its close.
Besides the egg-laying contest, there is an exhibition of specimen flocks
of unusual varieties of domestic, and wild, land, and water fowl.
rb^
A Fairyland of Flowers
Transformation of 424 acres of barren, sandy, man-made land —
wrested from the bottom of Lake Michigan — into a garden spot of
velvety lawns, hundreds of trees, shrubbery and brilliant flower-beds
was the task confronting landscape engineers and horticulturists at
Chicago's 1933 World's Fair.
The problem of landscaping confronting Messrs. X'itale and
Geiffert, the landscape architects, could not be too carefully studied,
for it is the landscaping which forms the setting of the Fair. Not only
do the trees, terraces, hedges, and gardens decorate and beautify each
individual building, but they have been placed and designed so as to
weld the entire exposition area into a complete and harmonious unit.
Type of tree, shape of pool, variety of flower, height of hedge and
terrace, massing of shrubbery, have all been carefully and subtly
adapted to the type and architecture of the particular building which it
decorates, so that each spot has its own unique place in the carefully
designed pattern of the entire area.
One of the first tasks was the transplanting of hundreds of trees. All
of these trees, except the cedars, came from Illinois, and Fair visitors will
be refreshed by the shade of avenues and clumps of maples, elms,
lindens, horsechestnuts, and lombardy poplars. There will be twenty
acres of smooth, hedge-bordered lawn studded with green and flowering
shrubs; and the delicate tracing of yoimg vines will add to the charm
of many of the walls of the buildings.
Probably the most spectacular part of the landscape effects will be
the flowers. Twenty-four thousand square feet of flower beds will be
scattered about the grounds, planted in a fragrant and colorful profusion
of heliotrope, geranium, marigold, petunia, snow-on-the-mountain, salvia,
begonia, dusty miller, and ageratum.
An Avenue oF Color
Stroll from the Hall of Science southward to the Hall of Religion
through an "avenue of color," a walk 1,000 feet long. Its bordering
flowers are three kinds of gladiola, early, middle and late. At either
approach of the Sixteenth Street bridge will be another colorful display
of gladiola.
Dahlia and Peony Gardens
On southward, the landscaping surrounding the Home and Indus-
trial Arts group, with the Dahlia gardens, flaunting their riotous color,
may allure you, and the enormous Peony gardens make a spot of soft
bloom near the Lincoln group.
[78]
Cloistered Beauty Cypresses and the Carillon. Hall of Science
[79]
,^„.
Alpine Gardens
Just south of the Twenty-third Street entrance are the Alpine Gar-
dens, a half acre in area, with wide paths and terraces and shade trees
and evergreens. From the upper terraces water cascades down to a
pool at the bottom, in which water lilies float, and goldfish disport them-
selves. The rock ledges are formed
of beautiful weathered stone, and
there are restful garden seats
where you may sit and watch the
kaleidoscopic scene of the Fair.
Rare plants gathered from abroad
can be enjoyed, such as the flower-
ing onion of Thibet, the Cupid's
dart from Greece, many varieties
of lilies from China and Japan, a
sedum from Russia and an excep-
tionally rare fall flowering crocus.
Tribute to Cermak
In a special place in the Horti-
cultural area there's a little rose
bush, a memorial to Anton J. Cer-
mark, martyred mayor of Chicago.
Shortly before the shot of an as-
sassin, intended for President Franklin D. Roosevelt, at Miami, Fla., so
wounded Mr. Cermak that he died a few days later, Jan Bohn, noted
horticulturist of Blatna, Czechoslovakia, boyhood friend of the late
mayor, had christened one of his newest rose creations the Anton Cer-
mak. Their friendship had been renewed when the mayor visited his
native country, on a tour of Europe in the interest of the Fair. It was
decided to have an example of this variety planted on the World's Fair
The Alpine Garden
«iS^..ai'Hr ^^
The Horticultural Building
[SO]
Crimson and White Cosmos
grounds in honor of the living mayor
— after his tragic death, the memorial
bush was decided on.
Here again is a garden of prairie
flowers, forming a dooryard for a
Lincoln log cabin. Here are California
blooms, with a background of moun-
tains and a California mission house,
and a brook babbling a soothing
course through a forest preserve gar-
den, with shaded footpaths and rustic
bridges.
Northerly Island
Crossing the bridge to Northerly
island, the splendor of gardens and
foliage continues. Whether it is the
formal simplicity of shaded and
hedge-bordered pool and paths of the
courts of the Electrical and the Agri-
culture buildings, the Italian garden
flanked by a row of prim tall trees,
or the great garden of roses, your eyes
will be delighted by the quiet and
charm of these spots.
Within the Horticultural Building
You will have seen dioramas in many exhibits throughout the Fair,
but in the Horticultural building, a concession to which an admission
fee is charged, are different ones. Gardeners and florists have used real
trees, real flowers, real brooks, to present scene after scene in dioramic
settings. The first you will encounter as you enter the hall is a tropical
scene, with tall trees, and a tangle of vines and vivid flowers. Another
is a colonial home, and about it real moss, lilies of the valley and
spacious lawns. Here is a southwest desert, with forbidding cactus
abounding, and Joshua trees. Another is an Italian lake, rimmed by
trees, and with flowers in front. Others are a scene in the northern Mich-
igan woods, with cool winds wafting the pleasant odor of balsam from the
great trees; a doorway court garden; a sixteenth century interior, with
cunning flower arrangements, and through the windows glimpses of an
old fashioned garden.
Concealed skylights flood the flowers with sunshine, or, when needed,
the blossoms are bathed in ultraviolet rays, from lamps.
^
[81]
The Hall of Religion
Near the Twenty-third Street entrance, and north of the Midway,
or street of carnival, stands a unique building. It strives to express the
spirit of modernism, that is the voice of the Fair, and the more mellow,
more traditional spirit of holy things.
Its tower-carillon chimes religious melodies, and within is a chamber
of quiet, a chapel of meditation and prayer. It is the Hall of Religion.
Here, the followers of many faiths tell the story of man's rise through
The Chalice of Antioch
religion. Jew and Gentile, Baptist and Methodist, Presbyterian and
Lutheran, Christian Scientist and Episcopalian, join in a solemn man-
ifestation of the supremity of God.
The Chalice of Antioch
Here you can see one of the rarest relics of Christianity; the silver
Chalice of Antioch. Only once, since being brought to America 19 years
ago, has it left the sanctuary of a strong bo.x in New York. Then it was
lent to the Musee du Louvre in Paris. Its value is inestimable and it is
heavily insured. Archeologists, biblical scholars, writers and artists
who have studied this chalice pronounce it to be the earliest known
object connected with the Eucharist.
[82]
The chalice was found in Antioch, Syria, by Arabs digging in the
ruins of what once had been a great city. With it were other religious
pieces also shown in this exhibit. The chalice stands 7.56 inches high
and would hold about two quarts of liquid. That it was made by a very
great artist, all eminent students agree. He has presented in beautifully
sculptured figures two scenes of the Christ, each surrounded by five of
his followers. One shows Jesus as a mature, yet young man, beardless,
dignified, clothed in a toga. Below him, are Paul and Peter; above, at
left and right, are James and Thaddeus. Behind Paul is an old wrinkled
man, St. Andrew, brother of John.
The other group shows Jesus as a boy holding in his hand the scroll
of the law on two staffs. Matthew, Mark, Luke and John sit around
him, and behind Matthew is St. James the Greater, brother of John.
According to orientalists the chalice is truly representative, in design
and decoration, of the golden age of Hellenic art, and probably the last
example extant.
All Religions are Represented
The Hall ot Religion commands a beautiful view of the Lagoon. It
stands on a curve in the shore-line that gives it prominence in this sec-
tion of the grounds. The architects were Thielbar and Fugard, and it
represents the fulfillment of a dream of George W. Dixon, Chicago
business man, and many of his associates to tell the story at A Century
of Progress of the advancement of mankind through religion. Six rare,
stained glass windows by Connick of Boston, were borrowed from the
great East Liberty Presbyterian church in Pittsburgh.
This building is entered through a door of ecclesiastical design, over
which are the words, "Righteousness E.xalteth a Nation." You walk into
an octagonal rotunda, the walls of which are adorned with illuminated
murals. These murals represent the world's best known religions —
man's universal aspiration for God — Christianity, Buddhism, Confu-
cianism, Mohammedanism, Judaism, the early .American Indian's wor-
ship of the Great Spirit, the ancient Persian and Grecian faiths.
Churches Cooperate
To your left, from the main lobby, or rotunda, is an exhibit of the
American Bible Society, and to the right are exhibits by the Christian
Century Press, and the Protestant Episcopal Church of America. A
300-foot exhibition hall houses exhibits of the National Lutheran Coun-
cil, and the Lutheran Synod of Missouri, the Church of Christ, Scientist,
the King's Daughters. Another exhibit hall holds a unified exposition
of the Methodist, Presbyterian, Congregational, Baptist and other
Protestant churches.
Relisious Welfare Organizations
The Salvation Army. Jewish Societies, Xear East Foundations,
Church of Latter Day Saints, and the \'olunteers of .\merica have inter-
esting exhibits. They join in telling "the services which religion has
recorded in the past century, and the continuing service which the next
183 1
-m
century may be expected to open to religious bodies." Particular stress
in the exhibits is laid on the advancement of religious organizations in
hospital and mission worK
One of the most striking exhibits is an international one, showing
the development of church architecture.
Orsan Recitals and Choral Concerts
A large assembly- hall affords a place for religious pageants and
dramas, organ recitals, choral concerts and other group activities. It
is anticipated that, throughout the Fair, some of the nation's greatest
organists will give frequent concerts, to be transmitted through loud
speakers for the benefit of those who may sit upon the broad fountain
terrace at the east of the building. The carillon chimes also will be
broadcast.
In the "Chapel of Meditation" there are pews, an altar, chancel,
and pipe organ. Here it was the purpose of the builders to provide a
place where people of all faiths may find quiet communion.
An Interesting Chapel Car
On a track near the Sky-Ride, north of Sixteenth street, you may
enter a chapel car of the Catholic Extension Society, one of two pioneers
The Chapel Car St. Paul
of that service. It is a car which has traveled thousands of miles in the
Christian cause, and it contains more than 300 interesting exhibits.
Across the way from the General Exhibits group is the Christian
Science IMonitor Building, with a reading room.
[84]
The United States Government
And the States
The Federal Buildins
^^'here the north Lagoon curves around at Science Bridge, a three-
pylon building stands on Northerly island, chromatic yet stately.
Above its gold dome three pylons, fluted towers ISO feet high, typify
the three branches of United States Government — legislative, executive
and judicial. This is the building for which Congress made appropria-
tion to house, develop and maintain the story of Government activities —
a story which might be said to be the crowning chapter of the story of
science, and its application by industry to the welfare of the people,
which A Century of Progress tells.
On the west front of the building a plaza extends to the lagoon, and
a 40-foot span to an embarcadero used by digniiaries of state to dis-
embark for a visit to the building.
At its back, and in \'-shape seeming to embrace it, is the States
building, with its Court of States, thus typifying the increased feeling
of loyalty of the citizens to the Union.
The United States Government building is 620 feet long and 300
[ 85 ]
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feet wide, and you enter it into a rotunda 70 feet in diameter. Over it
is a 7 5 -foot dome.
About the building are sunken gardens which fill the open part of
the "V," forming the Court of States.
Many are the contributions which the Government makes to enun-
ciate the theme of the Fair in the exhibits you will find in its beautiful
building. Ten departments of the Government tell of their activities
and achievements — Agriculture, Commerce, State, Interior, Navy,
Labor, Treasury, War, Justice, and Post Office. Also there are extensive
exhibits of the Smithsonian Institution, the Panama Canal, the Library
of Congress, the National Capital Park and Planning Commission,
Veterans' Administration, the National Advisory Committee for Aero-
nautics, the Shipping Board, and the Government Printing Office.
Completing the story which you saw started in the Foods and Agri-
cultural building, the exhibit of the Department of Agriculture gives
you a dramatic presentation of the history of farming in the last
one hundred years, and of the vast improvements in the science of
agriculture that have had incalculable effect upon the economic and
the social life of both urban and rural communities. You see how im-
provements in engineering methods, and in the use of machinery, and
in the gathering and dissemination of market information, and the
continuous aid of the Government in all phases of agricultural life have
helped to bring farming and stock raising to a science.
The analysis of business trends, the grading and inspection service,
the land surveys and other functions of this great department of the
Government are showTi.
The Business of the Nation
The business of the nation in its every phase looks to another de-
partment of the government — the Department of Commerce — for a
multiplicity of service. This department shows the work of the Aero-
nautics Branch, the Bureau of Standards, Census Bureau, the Bureau
of Foreign and Domestic Commerce, the Bureau of Fisheries, the Bureau
of Lighthouses, the Coast and Geodetic Survey, the Patent Office, the
Navigation and Steamboat Inspection Service, and the Bureau of Mines.
Among the exhibits of the Aeronautics Branch one will see a radio
receiving set for the reception of broadcasts of weather information from
Department of Commerce stations by aircraft in flight. There are
acetylene blinkers, electric code beacons and a 36 inch rotating beacon
light. The Bureau of Lighthouses shows further examples of the progress
in lighting and the latest development in lighthouse practices.
The Bureau of Mines is contributing a series of murals depicting
various mining and metallurgical operations; a working model of the
Bureau of Mines experimental mining station, a model of a helium
plant, and demonstrations of rescue methods used by mine firemen and
[85]
police. There is also a mine rescue car which is showii on one of the
tracks immediately adjacent to the Travel and Transport building.
The exhibit of the Bureau of Foreign and Domestic Commerce
presents interesting information on government cooperation with and
service to, the domestic and foreign trade. There is a large map of
the United States which shows in sequence the average value of
textile products, shoes, leather, iron and steel, foodstuffs, chemicals, and
other merchandise exported from the United States per day over a ten-
year period (1923 to 1933).
The exhibit of the Department of State is in two sections, that of
the department proper and that of the foreign service. A collection of
WM
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The U. S. Government Building and the States Group (Photo by Mario Scacheri) I--*' '' - - --:^-^===:uv -A
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historic documents is one of the interesting features — documents in
which are written vivid accounts of a Nation's growth.
The Foreign Service brings home to the American citizen the far-
flung influences of his government, that, concomitant with the growth
of the Nation, has reached into every nook and corner of the world.
Bristling Guns and Dramatic Souvenirs
Here in the south wing of the building you find hundreds of souvenirs
from all over the world, treasured relics of the Navy and the Marines.
Oil paintings and dioramas remind us that we have not reached national
greatness without the sacrifices of conflict. Paintings of battle scenes,
of many campaigns, and pictures of peace-time exploits; uniforms worn
by Uncle Sam's warriors in the War of 1812, in the Civil War, the
Spanish-American conflict and the World War; battle flags; a machine
gun taken from a German plane shot down by the Marines at Thiau-
court, a vast enclosed case with medals and citations.
Here is a torpedo, more than 10 feet in length, and weighing several
tons, and a diorama of an extensive mine area laid out by the Navy in
the World War. Also marine engines that index the development of
our battle fleets, from the time of the Merrimac and the Monitor to
the powerful turbines of today.
The Army is depicted in real life in its camp within the Exposition
grounds. The only Army exhibit in the Government building is that of
the engineers illustrating methods of construction covering river and
harbor improvements, Mississippi flood control, the Wilson Dam, and
the Nicaragua Canal survey.
The Treasury Department shows special exhibits from the Bureau
of the Mint, the Bureau of Engraving and Printing, the Bureau of
Narcotics, and the Public Health Service. The last named has exhibits
admirably complementing the Medical exhibits in the Hall of Science.
Among other exhibits, the Department of the Interior maintains a
splendid Hawaiian section which, when you pass through it, tells the
complete story of the "Paradise of the Pacific."
The Department of Labor shows what the Government has done
in the last one hundred years to improve the conditions and standards
of labor, and of its contributions to child welfare.
The central feature of the exhibit is a pyramid of frosted glass
which has thirteen tiers, the lowest representing the years immediately
preceding 1933, the next seven representing the past century, and the
topmost the future. The road which circles upward around the pyramid
is symbolic of the progress of mankind.
A large reception room, a model kitchen, a pantry and caterers'
quarters are in the building for the use of the United States officials.
The Hon. Harry S. New is Commissioner and Col. W. B. Causey is the
Assistant Commissioner. The Secretaries of State, Agriculture, and
Commerce form the Commission.
[88]
The Parade of States
The feeling in previous expositions has been that national partici-
pation could be shown only by a separate building for each State. This
resulted in some useless expenditure, and participation on an elaborate
scale by some, by a scanty representation by others, and by no partici-
pation at all in the case of many.
Preferring to emphasize the solidarity of our Union, A Century of
Progress determined that the States should be grouped under one roof,
architecturally arranged with the Federal building to indicate its sup-
port of, and united efforts with, the central government. Your feet will
probably turn first toward your native commonwealth, but you will
want to visit all. Here is the gathering place of the nation, here friends
from different states will meet, or native sons and daughters congregate.
It is a beautiful setting for reunion, overlooking the lagoon, with its
broad and beautiful Court of States opening by several entrances to
the various state and territorial exhibits.
It is a parade of products, beautiful scenery, state flags — a striking
procession that tells a great country's history and inexhaustible natural
resources.
Puerto Rico has an interesting exhibit in the building; Alaska has
a cabin in the rear.
At the western end of the left line of the \'-design formed by the
States building, looking east, Wisconsin starts the parade, with an exhi-
bition of her agriculture, her industries, and scenic attractions of forest,
lakes and streams that appeal to the camper, the hunter, and the tourist.
Then comes Puerto Rico, situated on the warm waters of the Caribbean,
with exhibits that tell of her beauty, her sugar, coffee and tobacco
industry, and scenic, tropical attractions.
Illinois follows, with her exhibit di\-ided into four sections: Mines
and Minerals, Public Welfare, Public Works, and Waterways, and the
State University, which tell of the advancement which Illinois has made
in the 146 years since she became a territory, more particularly in the
last century. Illinois also has an agricultural exhibit in the Foods and
Agricultural building and a Host house on the Avenue of Flags, described
elsewhere.
New York has a beautiful garden in her section. Her exhibit tells
the story of the great resources with the diverse beauties and recrea-
tional features of the Empire State, including the Catskills, Adirondacks,
Niagara Falls, and State Parks.
Iowa — the Great Corn State — displays recreational opportunities
and State Parks.
Washington brings her story of rich mines, agriculture, the natural
scenic beauties of Puget Sound, Mount Rainier, and the Inland Empire
in pictures framed in native woods.
Ohio swings into line with her story of great manufacturing achieve-
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ment and beautiful farms. A large map of the state with an electrical
control board is one of the features.
Then comes North Dakota picturing her agricultural resources, her
growing industries, and the scenic beauty of the Bad Lands, with an
exhibit showing how lignite coal is mined, how briquettes are made; her
tile, brick, bentonite and pottery — all North Dakota products, are
shown.
Georgia carries the southern banner into the procession, with cotton,
corn, tobacco, watermelons, peaches; her marble, timber resources; even
gold mining being represented.
California's grove of giant redwoods marches next, the vistas showing
dioramas, murals, colored slides and transparencies, a colorful display
of taxidermized fish, corals, and shells from Catalina, and, as special
features, a miniature $50,000 model of San Francisco, and Los Angeles'
beautiful sixteen-foot diorama, with a most attractive floral and sub-
tropical fruits display.
Indiana follows with a beautiful mural extending around the entire
space; a state map showing roads, resources, historical subjects, and
State Parks. There is a reception room where paintings by local artists
are shown, and outside a beautiful formal garden with statuary.
Minnesota comes with a contrasting garden representing the source
of the Father of Waters; her exhibits tell of the North Woods, Ten
Thousand Lakes and her great industries.
Texas, which has existed under six flags in her tempestuous history,
offers a display of her near-tropical plants and trees of the lower Rio
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Illinois Host House
[90]
Grande, and other exhibits which show her wide range of agriculture,
industry and natural resources.
Missouri next relates her story of varied industries, the playground
of the Lake of the Ozarks, one of our largest artificial lakes, in picture
and cyclorama.
South Dakota presents an exhibit of mining and agriculture and a
model of Mount Rushmore, where Gutzum Borglum is carving the like-
nesses of George Washington, Abraham Lincoln, and Theodore Roose-
velt on the mountain side.
Mississippi has devoted its space to the demonstration of her agricul-
ture, industries, raw materials, power, health, recreation and education.
Michigan is stressing her tourist facilities, with a hall in which a
temperature of 64 degrees is maintained. A picturesque waterfall leaps
over a rocky precipice into a deep woodland pool in which Michigan
trout swim about.
Colorado brings an elaborate display of her vast richness in mining,
agriculture and industry; her scenic beauties, framed by a reception
room in modernistic decoration.
Florida has four exhibits — among her sister states, a colorful patio
of a Florida residence, surmounted by a sky of varying daily tints. In
the center plays a fountain. Sculptures, murals, dioramas and glassed-in
exhibits tell of her farm and industrial life, supplemented by a garden
of exotic plants and trees: on the lagoon shore the state has planted a
citrus grove of orange and other semi-tropical fruits: on the lagoon
floats a spongeboat from the Greek colony at Tarpon Springs, where
the divers plunge beneath the waters for sponges planted in the lagoon;
in the Home and Industrial Arts area is a Florida home, built largely
of materials native to the State.
The Illinois Host House
On the Avenue of Flags, south and across the way from the Adminis-
tration building, the silver and gold Illinois Host house offers its
welcome to all the world. Its 70-foot tower surmounts a structure
arranged for the specific purpose of hospitality. Within is an auditor-
ium with a stage, spacious lounges, and rest rooms.
Here are headquarters for Governor Henry Horner of Illinois,
chairman of the Illinois Commission, and Louis L. Emmerson, vice-
chairman and former governor, and members of the commission. They
extend the welcome of the State to visitors from far and near.
A Lincoln Shrine
Three rooms of the Host house are devoted to an unusual showing
of the life of Abraham Lincoln, great citizen of Illinois. There is a
reproduction of the living room of the Lincoln home in Springfield, and
a replica of the famous Lincoln statue by Lorado Taft. Fine relics from
private collections, including those of Governor Horner, Illinois State
Historical Society, and Oliver R. Barrett, of Chicago, are shown.
[01]
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Foreign Participation
The true international character of the Exposition is indicated by
the dramatic and exotic displays from foreign nations.
In response to the invitation of the United States many nations
are participating officially while others are represented by some phase
of their industrial, social, or cultural life.
ColorFul Italy
The voice of modern Italy, vibrant with the heroic deeds of Fascism,
speaks more resoundingly, more intelligently and more forcefully to the
World's Fair visitor than that of any foreign nation participating in
A Century of Progress.
Italy is proud of the message Fascism has for the world and every ef-
fort has been expended to convey that message at the Italian Pavilion,
located at the south end of the Avenue of Flags. Progress is the key-
note of modern Italy and the long and romantic history of the Italian
peninsula pales before ltal3''s plans for the future. The very design of
the building is symbolic of the epoch-making flight of General Italo
Balbo, who led an armada of seaplanes from Italy to the Fair.
Italy's remarkable achievements in engineering, physics, medicine,
geography, astronomy, agriculture, shipping and aviation from the time
of the Caesars to the present day are dramatically told in 450 exhibits,
while additional exhibits explain the huge reclamation projects through
which Premier Benito Mussolini hopes to "reclaim the land, the man
and the nation."
The Italian exhibits occupy not only space in the Italian Pavilion,
but have spread themselves into the upper northeast wing of the Hall
of Science, into the Adler Planetarium, and even extend into the Museum
of Science and Industry in Jackson Park.
A British Train — Irish Free State
Canadian Exhibits
On the railroad tracks near the Travel and Transport building, one
of the world's most distinguished trains, the British "Royal Scot," will
be shown.
The Irish Free State has a prominent exhibit inside the same build-
ing where you will find a delightful display of fine linen, laces, cloth,
rugs, and paintings by Irish artists.
Within the Travel and Transport building Palestine is represented
by tourist displays.
In the south third of the great hall of the Travel and Transport
building will be found the Canadian exhibit — a huge airplane view of
[92]
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the country, 130 feet in length, and below it a display of the products
of Canada, and an alluring travel story, told with dioramas and trans-
parencies, picturing Canada's many unusual tourist attractions and her
flora and fauna. Included in this exhibit are large and accurate ship
models of the Canadian Pacific, and Canadian National Steamship
companies.
The Republic of Mexico
On tracks near the Travel and Transport building is the palatial
Presidential train from ^Mexico with the marvelous collection of the
Monte Alban jewels.
Denmark and Norway
Denmark has exhibits in the Hall of Science, near those of Italy,
which contribute to the telling of the story of the basic sciences. An
exhibit of Danish handicrafts, including silver and pewter ware, fine
linens, laces, and ceramics is to be found in the Hall of Nations on the
second floor of the Travel and Transport Building. Norway sends her
training ship, Sorlandet, a three-masted barque of 577 gross tons. She
is accompanied by Capt. Magnus Anderson, who was in command of the
ship which Norway sent to the Fair in 1893. The Sorlandet is moored at
the southern tip of Northerly island.
The Grand Duchy of Luxemburg
The Grand Duchy of Luxemburg which lies surrounded by France,
Germany, and Belgium in northwest Europe, is represented by an elab-
orate tourist e.xhibit, in the Travel and Transport building.
The Chinese Residence
At Sixteenth street just south of the Hendix Lama Temple you will
see the replica of a walled residence from China. Occupying its own
shrine, is a carved jade representation of a Chinese Pagoda of seven
stories, standing over SO inches high. It took 18 years and a small
army of artists to achieve this very beautiful work of art. The exhibits
themselves are a veritable treasure house of porcelain, lacquer ware,
silks, embroideries, carved ivories, and old jades dated many cen-
turies B. C.
An embroidered portrait of President Roosevelt and a porcelain plate
showing the Presidents of China and the United States standing side by
side are very interesting exhibits to see.
Entertainment is furnished by the finest troupe of acrobats that
has ever left China.
The Chinese Building is open from 10 a. m. to 10:30 p. m. every day.
Japan Nearby
Japan has brought over a typical example of her architecture — a
two-story building immediately west of the Chinese village. -An army
[04]
of workmen and engineers came over from Japan bringing their own
tools and materials to construct the building. Here are housed fine
examples of Japanese china, cloisonne, embroideries, silk work, and
countless examples of the world-famous Japanese handicraft.
A typical Japanese tea garden is one of the features of this unusual
Oriental display. The charming ceremony of tea drinking as practiced
in Japan is added to by dainty Geisha girls with all the atmosphere and
color which only Nippon can give. The process of making silk from
the cocoon to the finished article is shown by experts in this industry.
The resulting development of the surrounding countries, due to the con-
struction of the South Manchurian railway, will represent the more
serious industrial and engineering genius of the Japanese nation.
Czechoslovakian Pavilion
Czechoslovakia has a building across from that of Italy, housing a
gorgeous display of products of its varied industries, colorful and gay,
the glassware and needlework of this industrious nation.
Handicrafts, Bohemian glass, porcelain synthetic and precious
stones, garnet jewelry, and official tourist displays are the main features
among the exhibits.
Dominican Republic
The Dominican Republic has a model of the Columbus Memorial
lighthouse, the tribute to the discoverer of America, who was cast into jail
there for several years. You will find it on Northerly island, near the
Hall of Social Science.
Swedish Pavilion
On the Avenue of Flags, immediately south of the Illinois Host
Building is the Swedish Pavilion. An expansive plaza set with marbles
and bronzes by Carl iNIilles, forms the approach to the cube shaped
yellow building, the simplicity and dignity of which is typical of the
trend in modem Swedish architecture.
The building contains a reception hall and a long gallery filled with
examples of modern industrial arts, a field wherein Sweden has become
justly famous in recent years.
Exquisite glass, china, furniture, textiles and metal ware testify
to the close cooperation between artist and manufacturer established
in this northern country.
Moroccan Village
At 23rd Street is the Moroccan village consisting of typical "Souk"
or arcade of shops enclosed within plain, white walls. The streets are
paraded by typical Moors in costume, who sell their barbaric wares in
this wonderful reproduction of Northern Africa. All the color and allure
of Morocco appears in the shops with their jewels, leather goods, carpets,
rugs, camel cloths, and perfumes.
[95]
The Government exhibit is most tastefully decorated with finely
worked hangings made by native craftsmen. Utilization of Morocco
leather as upholstery for furniture is most fully displayed. The tourist
facilities of Morocco are vividly portrayed by a relief map. A typical
Moorish saddle with all its gorgeous trappings occupies a prominent
position.
Esyptian Pavilion
The Egyptian Pavilion is a reproduction of the famous Temple of
Philae dating from the Pharaonic period from 300 B. C. to 300 A. D.
The interior is a reproduction of the Hypostyle hall of the Temple of
Karnak. Among the exhibits are reproductions of statues of ancient
Egyptian kings and scientists, and here will be found a life-sized statue
of King Tut-an-Khamen and a miniature replica of his throne. Other
exhibits consist of jewelry, hand-made carpets and rugs, ceramics,
glassware, brassware, inlaid work, agricultural products, leather work,
and curios of ancient Egypt. The portrait of King Fuad of Egypt oc-
cupies a prominent place.
Tourism is represented by a travel bureau giving information as to
hotels, steamship, railroad, and airway travel in Egypt.
Spanish Pavilion
Spain has built in the Exposition of Chicago a pavilion, reproduction
of an old palace of beautiful Spanish architecture, with escutcheons and
artistic windows, which give it a seignorial aspect.
There is in the pavilion an important museum, in which there are
shown paintings by Goya, works from the best modern Spanish painters
and sculptors, and tapestries from the National Tapestry Factory. There
are also on exhibit Spanish agricultural products and manufactures. An
Andalusian patio, decorated with Spanish tile, leads to the grand restau-
rant located on the shores of Lake Michigan.
Costa Rica
In the Food and Agricultural Building, Costa Rica is to be found,
with an interesting display of one of her chief industries — coffee. This
Central American Republic, which Columbus discovered and gave its
name to — meaning "Rich Coast" — brings to the Fair a showing of the
cultivation and processing of coffee, and pretty girls serve it to visitors.
Foreign Scientific Displays
Exhibits on medicine in the Hall of Science have been contributed
by many foreign institutions, including in addition to those from Italy
and Denmark, displays by the Pasteur Institute of France, the Robert
Koch Institute of Berlin, the Deutches Museum of Dresden, and the
Wellcome Research Institute of London.
[96]
Industry In Fascinating Phases
Industry and its enterprises permeate A Century of Progress as do
light and color, and the spirit of carnival.
New notes — innovation — colorful and varied expression. Static
exhibits always in minority; living, thrilling, moving demonstrations
everywhere dominant.
Thousands of exhib-
its are to be found in
miles of exhibit halls,
virtually all telling an
item, or a page, of a con-
nected story of the voice
of science, speaking in
terms of achievement.
Just below the Hall
of Science is the General
E.xhibits group, devoted
entirely to industries. In
its five pavilions, de-
signed by Harvey ^^'iley
Corbett, and stretching
southward like a fiuted
section of colorful scenic
canvas, appear as wide
a variety of products as
could be imagined. Many
are shown in the making,
all displayed in unusual ways, ranging from coal to fine gowns.
Enter pavilion Ko. 1, and a striking display of the steel industry
greets you. A mammoth model details the uses of steel. There are oil
derricks, and small steel houses, and the model of a hundred-story
building. At one side a ladle pours, at intervals, molten steel — a start-
ling simulation effected by cunning lighting. Nearby is told, by means
of five scenes, the step-by-step process of making steel. Farther along
sheet metal steel work is exhibited.
Stories of Oil
Next door to the steel companies, the story of oil is told. A large
sunken map of oil field territory, ingeniously lighted, indicates the dis-
tribution from the fields to the many consumers. A miniature
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Decorative Detail, General Exhibits Group
yi^i//y
The Gutenberg Press
refinery gives an interesting picture, and two great cutaway engine
cylinders show the process of oil lubrication.
The Graphic Arts
Graphic arts come into their own in pavilion No. 2. From the
Gutenberg museum in Mainz, Germany, has come the unique reproduc-
tion of the Gutenberg press on which Johannes Gutenberg printed many
of his books. With the press is a collection of early printing appur-
tenances brought from the Mainz museum. In the foundry, workmen
dressed in costumes of the day cast type from matrices that are repro-
ductions of Gutenberg's. And these same workmen print leaves from
the great Bible that Gutenberg printed with type cast from Guten-
berg's matrices.
Miniature and life size working models demonstrate the extensive
and intricate problems of printing, engraving, and paper making, and
you see in these models the processes by which materials are turned
into newspapers, magazines, and books.
In the same pavilion are displays of finished books showing their
ornamentation. One firm shows the variety of work produced in one
printing plant. Another shows an exhibit of 34 great French publishing
houses, and still another the story of paper making.
Display of Office Equipment
In Pavilion No. ,\ you may see the development of business efficiency,
manifested in the small corner store as well as in the mammoth factory,
as it is exemplified in the office equipment which the necessities of busi-
[98]
ness, growing constantly more complex, has demanded. Here you will
see modern types of furniture, manufactured to meet the needs of econ-
omy in time and money. Machines that have replaced the old grocery
store "till" to make the small business man, and the farmer, for that
matter, in a measure an efficiency expert, can be seen. You find here
the evolution of business methods throughout the nation told in historical
displays. You see the most modern of cash registers, teletyping ma-
chines, calculating machines of ingenious design, but easy to use, comp-
tometers, and other examples of man's inventive genius in solving the
problems of a complex mechanical civilization. If you wish to operate
these machines, provisions will be made for you to do, so that you may
become familiar with their intricacies.
The Great Nassak Diamond
In Pavilion No. 4 is a spectacular exhibit of the combined inter-
national diamond industries. Included in this magnificent display is
the famous Hotz diamond, once among the crown jewels of Maximilian,
Emperor of Mexico. The diamond is valued at $300,000. Other
diamonds with a value of a million dollars more can be seen, too.
The great diamond is guarded by amazingly elaborate means. It
reposes in a cabinet of inch-thick glass, above a drill-proof safe. The
top of the safe folds back, permitting the cushion on which the famous
gem rests, to rise for display. But, should the glass be struck, even
though not broken, an ''electric eye" would cause the diamond to sink
swiftly into the safe, and the safe close. Tear gas would flood the enclo-
sure, and guards with gas masks, always nearby, would rush to the spot,
and would seize the thief before he could get away. At the same instant,
i
The General Exhibits Group (Photo copyright Kdufmann & Fabry)
[99]
alarms would sound in a detective's room, where men wait constantly
to bring reinforcements.
Little is known of the history of the Hotz diamond, although consid-
erable research by the owner has revealed that it was probably found
in the fields of Brazil, long before they became the happy hunting
grounds of South America. Shortly after Maximilian assumed the
throne, the diamond appeared as part of his collection.
You see a diamond mine in operation, a native Kaflir krall where
the w'orkers live, and diamond cutters at work.
An African Diamond Mine
At the mine mouth is a 3 6- foot elevator scaffold to lower the African
laborers, stripped to breech clouts, to the tunnel below the level of the
lake. You can go down into the tunnel, twelve feet below the floor, and
see Kaffir and Zulu laborers drilling and digging in the "blue ground"
where diamonds are found. Fifteen tons of this "blue ground,"' contain-
ing more than 3,000 carats of "raw" diamonds, were brought from Kim-
berley. South Africa, for this display. Two diamond mine engineers are
in charge, as the tunnel had to be lighted, timbered and piped, exactly
as in the real mines.
The rock is hoisted from the mine, and run over agitator tables, in
semi-liquefied form. Vaseline grease "catches" the diamonds, while the
lighter earth is washed on. Then the tables are scraped, and the grease
melted in w-ire mesh baskets in kettles; the rough diamonds remain
in the baskets. After that they are sorted, the flawed and discolored
stones segregated for industrial uses, and the pure stones for jewelry
sales. You see, nearby, the grinding, cutting, and polishing processes.
The mine is a gift of the diamond mining industry to Chicago, and at
the conclusion of the World's Fair it will be transported bodily to the
Museum of Science and Industry.
In addition to the diamond mine are many brilliant and interesting
displays representing various phases of the jewelry industry.
The main feature of one of the large watch exhibits shows how the
correct time is recorded from the stars and how that time is used in
regulating watches.
Shirts in the Making
You may watch shirts made, by thirty, high-speed machines, in
Pavilion No. 5, and can see a diorama showing the method of pre-
shrinking, known as the Sanforizing process given to cotton materials
before manufacture.
The tooth paste industry shows the manufacture of tooth paste
from the preliminary steps through the many different stages to the
lacquering and baking of the enamel on the finished tube. The hosiery
exhibits have in operation, actual machines showing the minute
mechanism which weaves the most delicate hosiery. You can buy the
[100]
same hose you have seen made. Also, in the fifth pavilion, can be seen
in miniature all the costumes of the world's most famous women
throughout the ages. Fabrics will be represented, one e.xhibit being in
the form of a large pedestal upon which are draped in gradation of
delicate colors the finest of fabrics used in the latest gowns. A complete
story of how each fabric is made and what it is principally used for will
be made clear to visitors.
Sears, Roebuck Building
.\ building which strikingly carries out the modern architectural
scheme of the Fair is that of Sears, Roebuck and Company. It has a
commanding position on the Avenue of Flags. Across from it and a
bit to the north, is the Administration Building, near the North
entrance.
It is windowless, but has a circulating air plant with an air moving
capacity equal to that of 1,800 ordinary si.x-room residences. A 150-foot
tower rises from the base, and the grounds about it are beautifully land-
scaped. The architects were Ximmons, Carr & Wright.
A children's playground is one of the features of service provided.
You may use the telephone or telegraph, check parcels or wraps, obtain
information about rooms, hotels, transportation, or the exposition itself.
There is an emergency hospital, and a restaurant. The broad wings
of the building offer places to rest, and there are refreshments and
recreations here as well as within the building.
Dioramas, pictures, and demonstrations tell the story of merchan-
dising. An illuminated map shows how widespread has been the influence
of this well-known company in the distribution system of our nation.
•' ' *iN' •
The Sears, Roebuck Building
[101]
Views of Fireston
building and fo
The Firestone Factory and Exhibition Building
The beautiful Firestone Factory and Exhibition building at Twenty-
third street presents the complete manufacture of automobile tires, using
the most modern and efficient machinery of the tire industry. Here one
may see tires made, from the raw materials to the finished product — the
massive 50-ton mixing machine, the interesting patented gum-dipping
process, the assembling of plies, and the automatic vulcanizing molds.
In the gardens in front of the building is a pool 100 feet long by IS
feet wide, in which are located si.x dome-shaped fountains of mist-like
spray, with a jet of water in the center rising 20 feet. This fountain is
known as the "Firestone Singing Color Fountain".
Submerged beneath each fountain dome is a battery of colored
lights that reflect varied hues and shades upon the misty domes, and
these variations of color are synchronized perfectly with the shadings
of the musical notes, and with the rise and fall of the water.
Overlooking the gardens is a sign 80 feet long. Its shadow planes
of lighting are placed one upon the other and the result is an ever-
changing multi-color array of gorgeous shadow effects, melting one into
the other.
In the Exposition hall are the d\Tiamic displays showing, by the aid
of electrical devices, the progress that has been made in automotive
products. There is a remarkable racing display, including famous cars
and trophies.
Another interesting and educational Firestone exhibit is in the Hall
of Science. Here, in the center of the Hall, is a graphic presentation of
the old method of gathering rubber contrasted to the new.
[102]
The A & P Carnival
Another industry which comes to the Fair with color and action is
the Atlantic & Paciiic Tea company, which has created an area for
pleasure, without admission charge, opposite the Twenty-third Street
entrance. There is a big open air marine park, with an amphitheater
to seat several thousand, surrounding a stage where daily programs of
entertainment will be given. You may enjoy concerts by Harry Horlick
and his Gypsy orchestra, Gypsy dancing and marionettes, specially
arranged by Tony Sarg. With George Rector presiding as master of
ceremonies you are promised a real carnival.
In case of rain, the performers move so that the crowds may
watch the performance from the shelter of gay canopies. Every after-
noon there are tea dances on the boardwalk, which is canopied and hung
with colorful lanterns. North of the amphitheater is the A tSj P Experi-
mental kitchen, with a trained die-
titian in charge.
The Great Havoline
Thermometer
Just north of the Twenty-third
Street entrance, a great 200-foot
tower rises. By day and by night
it can be seen from many sections
of the Fair and the great numerals
on its three faces can be easily
read. It is a thermometer, per-
haps the largest the world has
ever seen, and it accurately tells
A Century of Progress visitors the
temperature in Chicago.
The numerals are ten feet high,
and the graduated temperature
columns are made of neon tubing,
electrically regulated by a master
thermometer. Its official name is
the Havoline Thermometer, but
officials of the Indian Refining
Company dedicated it as a "Monu-
ment to Chicago's Climate." Ten
miles of wire, 3,000 feet of neon
tubing, and 60 tons of steel were
required for the structure. In a
building at the base of the tower
they pre.sent an exhibit of oil
and show what keeps motors running
^?i^
The 200-ft. Havoline Thermometer
refining equipment and products
smoothly.
[103]
Time-Fortune Building
The Time-Fortune building is located just south of the Hall of
Science, on the edge of the lagoon. It is quickly recognized by its twin
towers, one a replica of the magazine "Time," the other, reproducing,
in heroic size, the magazine "Fortune."
Erected by Time, Inc., publishers of Time, Fortune, and Archi-
tectural Forum Magazines, its purpose is to provide a restful, comfort-
able clubhouse for visitors at all times during the Fair. Its large main
room offers home-like chairs, lounges, and writing desks. It contains
the largest magazine rack in the world. The rack is supplied with cur-
rent issues of 2000 different magazines from all parts of the world. All
magazines are available to visitors for reading or casual inspection.
Large window-fronts are an attractive feature of the building, as they
are of richly colored, beautiful glass, through which the sun sifts and
throws a mellow light over the reading rooms, and accentuate the colors
of the modernistic furniture and rugs. It is a restful, and an interesting
interior.
Terraces adjoining the Time-Fortune building are furnished with
chairs and tables, shaded by gay Lido parasols. Here, overlooking the
boardwalk, the visitor commands a fine view of the lagoon and the
lighting effects opposite.
The Woman's College Board maintains headquarters in the building.
Among the woman's colleges represented on the board are Smith, Bar-
nard, Wellesley, Randolph-Macon, Radcliffe, \' assar, Bryn-Mawr, Wells,
Lake Erie, Goucher, Mount Holyoke, Connecticut, Milwaukee-Downer,
Mills, Trinity, Wheaton, Elmyra, Rockford, and Sweetbriar.
.'S?^
The Time-Fortune Buildins
[104]
The Christian Science Monitor
The Christian Science Monitor pavilion, just south of the Hall of
Science and on the west bank of the lagoon, represents the onlj' news-
paper to have a building of its own at the Fair. It will house in one
room a complete Monitor display showing the unique journalism of the
Monitor, an international newspaper, as well as other Christian Science
literature. Beyond the first exhibit room is a typical Christian Science
reading room, such as may be found in many cities, and its ideal location,
overlooking the lagoon, is inviting and restful.
American Radiator Company's "Garden of Comfort
A beautiful and extensive garden of tall trees, shrubbery, and bloom-
ing flowers surrounds a reflecting pool in an area just south of the
General Exhibits group. Statuary contributes to the beauty of the area,
in which the American Radiator Company and Standard Sanitary Cor-
poration has two buildings and several kiosks.
One contains an artificial "weather-making" plant, demonstrating
the modern methods of air cooling, along with other exhibitions that
tell a story of the new science of air conditioning. The second building
contains an exhibition of the latest developments in bathroom design
and sanitary plumbing. Five display kiosks erected in the restful garden
give color to the scene.
Sinclair Dinosaur Exhibit
While nature was preparing for huge deposits of crude petroleum,
strange forms roamed the earth. Today, we make use of the crude
petroleum, in refined conditions, in innumerable ways. The Sinclair
Refining Company has recreated a portion of the earth's surface as it
existed a hundred milion years ago in the Mesozoic age. The e.xhibit
is located directly south of the Garden of Comfort.
This little section of prehistoric earth has been populated with
strange, grotesque beasts that lived at the time. These monsters, or
dinosaurs as they are called, move and breathe and roar just as though
they were alive today. Even the trees, shrubs, and rocks have been
built as "it might have been."
Diorama of Oil Refinery
I 105 ]
The Fine Arts for the Fair
A hundred years ago, few great paintings had found their way
across the waters to America, and the Fine Arts had httle opportunity
for expression, either in homes or in museums.
Today it has been possible to assemble at the Art Institute, Adams
Street and Michigan Boulevard, for A Century of Progress, a collection
of selected masterpieces valued at $75,000,000, and all but one,
Whistler's "Portrait of My Mother," come from private, or museum
collections in the United States. The famous Whistler comes from the
Louvre Museum in Paris, lent through the Museum of Modern Art in
New York. They have been brought together at the x\rt Institute,
rather than on the Fair Grounds, as the most suitable spot for housing
the collection, which is nevertheless a part of the World's Fair. This
is the only exhibit not actually in the grounds.
The pricelessness of the collection made it logical that A Century
of Progress should utilize the building that is internationally known
ks an art institute. This loan collection represents the largest and finest
in the entire world, gathered together under one roof. Twenty-five
museums, and two hundred and fifty privately owned collections, have
been drawn upon, augmenting the already exceptionally great pictures
for which the Institute is famous.
^
Whistler's Portrait of His Mother — Loaned by the Louvre, Paris
[106]
Paralleling the general exhibits of science and history, within the
Exposition grounds, the fine arts exhibit shows you the progress of art
in the past one hundred years. It is divided into three sections: 1. The
old masters. 2. Outstanding paintings of the past one hundred years,
stressing particularly the French and American contributions. 3. Con-
temporary art, with special emphasis on the work of American artists.
"The theme of the World's Fair is also the theme of the exhibition
of fine arts," Robert B. Harshe, director of the Art Institute, says. "It
has been broadly interpreted here to mean, not only a showing of
famous and characteristic works of the last one hundred years, but a
century of progress in American collecting. Today our private collec-
tions and museums contain treasures of amazing importance. Since
1833, magnificent works by Fra Angelico, Botticelli, \'elasquez, El Greco,
Holbein, Titian, Raphael, Rembrandt, Hals, and Boucher, to mention
only a few, have found their way into American hands."
So, you may roam the magnificent halls of the Art Institute, or
attend lectures prepared for World's Fair visitors, and gaze upon and
hear discussed some of the finest examples of painting and sculpture the
world has produced. All the galleries on the second floor of the x\rt
Institute have been arranged so that you may follow, in chronological
order, the secjuence of art history.
Priceless Primitives
Italian primitives, and German, and French, and Belgian, and Dutch
and Spanish, occupy five galleries. A room devoted to German and
French primitives of the Thirteenth century starts the story. Here you
see, among others, Holbein's "Portrait of Catherine Howard," the Jean
Clouet "Charlotte of France," a remarkable small head by Corneille
de Lyon.
Dutch and Flemish primitives offer you a study of the w^ork of
virtually every artist of merit of the times. Two Rogier van der Wey-
dens, a Memling "Madonna," a brilliant Jacob Cornelisz van Amster-
dam, a Geraerd David, a Lucas van Leyden, the famous "St. Jerome"
by Peter Christus.
The works of the early Italians occupy four galleries in all. The
Segna, "Madonna and Saints," Sasetta's "Procession of the Magi,"
"Crucifixion," by Masolino, Giovanni Bellini's "Madonna," and a paint-
ing of two Oriental heads by his brother, Gentile, are there. Three
famous Botticelli paintings, "Madonna and Child," "Adoration with
Angels," and a portrait of a young man, supposedly portraying the fea-
tures of Botticelli himself, in themselves would make a noteworthy,
long-to-be-remembered exhibition. But you may see also the "Rape of
Deianira," by the brilliant Pollaiuolo, and Bernardo Daddi's "Msion of
St. Dominic," and Lady with Rabbit," by Piero di Cosimo.
And now you come to the Spanish primitives, among which you see
the famous Ayala altarpiece (dated 1396) and "St. George and the
I 107 I
Dragon," by the Master of St. George who receives his name from this
much reproduced painting.
A Glorious Showing o( Sixteenth Century Italians
Sixteenth century painting is superbly represented, with three com-
positions of the noted Titian, whom some critics call the great artist
of all the ages. His "\'enus and the Lute Player" is one of the three,
and others in this section include the beautiful "Christ Walking on the
Waves" by Tintoretto, and "Rest on the Flight into Egypt" by \'eronese.
Further on is an exhibit dedicated to a group of later Italian painters,
Tiepolo, Guardi, Canaletto, Magnasco, Mola, Piazzetta, and others.
Dutch Incomparables
Here are great Dutch masters of the time of Rembrandt in one large
gallery, Van Dyck's portrait of "Polixena Spinola;" the magnificent
"Aristotle," added to the institute's famous collection of Rembrandts;
landscapes of Hobbema and Ruisdael; and the superb "Skittle Players"
by Pieter de Hooch among them.
Treasures oF Spain
Eleven paintings by El Greco, including the Institute's own great
masterpiece "The Assumption of the Virgin," acquired at the beginning
of the period that saw El Greco's rise to rank with Titian, Rembrandt
and \'elasquez, give to the exhibit not only one of the finest of Spanish
collections, but also the largest showing of this artist's work in America.
"\'iew of Toledo," by El Greco, acclaimed as one of the greatest of
landscapes; Goya's "Capture of the Bandit by the Monk," "The Boy
on the Ram" and "The Bull Fight," are exhibited, with canvasses by
Ribera, Morales, Zurbaran and other Spanish masters.
Seventeenth and Eighteenth Century
English and French
"Queen Charlotte" and other great Gainsboroughs; the Constable,
"Stoke-by-Nayland;" Reynolds' "The Honorable Mrs. Watson;" and
other works of these English painters of the Eighteenth century, with
Raeburn, the Scot, represented by several portraits; and examples of
Lawrence, and Turner, and Romney, and Bonington continue colorfully
the history of art. Seventeenth century French masterpieces, works of
Poussin, Claude, and the two LeNains; and Eighteenth century French
paintings, including work by Boucher, Lancret, and Pater; "The Indus-
trious Mother" by Chardin; and the David, "Mme. de Richmond and
Her Son;" and the Ingres, "Mile. Gonin," prepare you for the pre-
Impressionist period of the first half of this century and completion of
the story of a century of progress in painting.
A large gallery given to the pre-Inipressionist period in France gives
you Delacroix, among his examples being the much discussed "Spring,"
and Corot's "\'iew from \'olterra," the "Jumieges," and the Institute's
I lOS J
own great figure piece, "Interrupted Reading." Millet and the Barbizon
School and Courbet and Daumier are represented in the same room.
Courbet's "Toilette of a Bride," and Daumier's "The Uprising" and
"The Drinkers," are some of the famous paintings shown in this room.
You come now to a study of Impressionism in France, beginning with
Monet's brilliant "Argenteuil" in 1868, and many excellent examples
of the work of Monet and Degas, among the examples of the last-named
being two race-course subjects, "Carriage at the Races" and "Jockeys,"
and his wonderful "Uncle and Niece."
The One-Man Exhibit
Cezanne is so honored because he is called "the greatest painter of
this century" and though dead twenty-five years, his influence still
is a powerful one. You will see his "Still Life with a Clock" and the
vivid "Still Life with Apples," and "Road to Auvers," and "The
Bathers," among an impressive array of seventeen of his most renowned
paintings.
Manet and Renoir continue the story — "Christ Mocked," "The
Music Lesson," the two "Philosophers," the "Boulogne Roadstead"
among the Manets; and "Luncheon of the Boating Party," "The ^Moulin
de la Galette," the "Bather," and "Diana, the Huntress," and "The
Two Little Circus Girls," outstanding Renoir examples. These are fol-
lowed with works of Gauguin, Seurat, and Henri Rousseau in a single
gallery; "Tahiti Women and Children," "Tahitian Mary" among thir-
teen canvasses of Gauguin; and "A Sunday on the Grand Jatte," one of
the greatest of Seurat s examples.
Matisse and Picasso carry on the story with canvasses such as
Matisse's "Decorative Composition," and "White Plumes," "Pont St.
Michel;" and Picasso's "The Woman with a Fan," "Figures in Pink"
and "The Woman in White."
^
The Art Institute, Adams St., and Michisan Blvd.
[ W) ]
America Enters
And then a gallery of distinfj;ui^hed American portraits of the Colo-
nial and Federal periods, works of Copley and Stuart and Ralph Earl,
Hesselius, Feke and others. Albert P. Ryder's "Marine" and "Death
on the Pale Horse," "Diana's Hunt" and "Elegy in a Country Church-
yard;" Thomas Eakins' "Music" and "Addie" and "The Pathetic Song;"
Winslow Homer's "The Herring Net," "The Look Out— 'All's Well';"
John Singer Sargent's "Mrs. Charles Gifford Dyer," and "Robert Louis
Stevenson" and his well known "Egyptian Girl;" and Whistler's famous
"Mother," and several others of his examples, including "In the Studio,"
and "Nocturne, Southampton Waters."
A Famous American Woman
Mary Cassatt, the only American woman recognized by the French
as ranking with Manet and Degas, is represented by "At the Opera"
and "The Girl Combing Her Hair" and "The Toilet."
Duveneck's "Whistling Boy" is shown, and Blakelock's "The V'ision
of Life." Inness' "Coast of Cornwall," and "Storm," and "Moonlight
on Passamaquoddy Bay;" Maurice Prendergast and Twachtman, the
late Arthur B. Davies are all represented, as is George Bellows, famous
for his "Mother."
Seven galleries in all are given to contemporary American painting,
many of the artists themselves cooperating with museums and individ-
uals to lend generously of their collections to present one of the greatest
.American exhibits ever shown. With them are shown contemporary
works of artists of France, Italy, Germany, England, Switzerland,
Poland, Norway, Spain, Russia, Mexico and Czechoslovakia.
And Noteworthy Sculpture
The Art Institute possesses an exceptional collection of originals and
casts of Nineteenth century sculpture, and to this collection have been
added important pieces representing the work of leading American con-
temporaries, including Charles Cary Rumsey, Stirling Calder, Lorado
Taft, Paul Manship and William Zorach. The work of Maillol, Bour-
delle, Rodin, Jean Poupelet and Despiau of the French; and of Lehm-
bruck. Belling, Di Fiori, Barlach, Kolbe, of the Germans is shown, as is
that of others of international importance, including Mestrovic, Milles,
Kai Nielsen, and Epstein. The sculpture is scattered through the cor-
ridors of the first and second floors, and shown in some of the contem-
porary galleries.
A History of the Graphic Arts
Paralleling the Century of Progress exhibitions of painting and
sculpture there is found in the Print Galleries of the Art Institute, an
exhibition of the greatest masterpieces in the history of the graphic arts.
It is in two sections: "Prints by Old Masters," and "A Century ol
The Si. Laiarc Station, by Edouard Manet Loaned by Mr. Horace Havemeyer
Progress in Printmaking." Some of the finest collections in the world
are represented.
In the section devoted to prints of the old masters, the first two
centuries of the development of the graphic arts in Europe are exhib-
ited. Beginning with the early pictorial woodcuts of Germany, the
progress of this, the oldest graphic art, is traced to religious teaching in
the early Biblical pictures, through its use as illustration in the printing
from wooden type of books of the fifteenth century, to its culmination,
during the early decades of the sixteenth century, in the work of Diirer
and Holbein. The progress of engraving in the north of Europe is rep-
resented, Italy's activities are traced from the rare niello prints to the
great accomplishments of Pollaiuolo and Mantegna.
Lovely Etchings
The exhibition of the art of etching begins with Diirer's "Christ on
the Mount of Olives," 1515, and its development in Germany, and
France is followed through the work of Altdorfer and Hirschvogel, Callot
and Claude. The rise of lithography is shown from Delacroix to Dau-
mier, followed with examples of the present day revival in a section
devoted to contemporary work.
You may listen, if you wish, to three lectures daily in Fullerton Hall,
Art Institute, by a staff of eight lecturers, and visit the galleries under
the guidance of a museum instructor.
[ 111 1
m
mi
Special Events
Fetes oF Many Nationalities
When Postmaster General Farley officially opened the gates of A
Century of Progress on May 27, he ushered in an era of color and
festivity. With the opening of the Exposition, plans were rapidly being
completed for special celebrations in varied fields of activity. A glance
at the schedule of events taking place each day over the Exposition
grounds assures a visitor to the Exposition of his choice of pageantry,
sports, music, lectures, military drills, and countless other forms of
entertainment and interest.
For specially designated days American citizens of foreign descent
laid plans long before the opening of the Fair to give splendid fetes
featuring the customs, songs, dances, and costumes of the lands from
which their fathers came. On these National Day Celebrations the
festive spirit prevails; distinguished visitors from the respective nations
are honored, and flag poles fly the particular colors of the day.
Scandinavia, with its various groups, the Swedish, the Norwegian,
Danish, and Finnish early arranged a week culminating in a joint
Scandinavian Day in Soldier Field.
The Czechoslovakian Sokol, the gymnastic festival which has become
traditional in that country, was arranged as it is presented annually in
Czechoslovakia. Czechoslovakian societies e.xpect to repeat the festival
several times. Features of the day are the junior calisthenics, folk
dances, and singing by colorfully costumed participants whose number
approaches three thousand.
For Jugoslavian Day, girls in national costume were rehearsed to
hold national dances at various points on the grounds. Similar programs
were planned by the Armenian, Bulgarian, Hungarian, Ukrainian, Aus-
trian and Lithuanian groups.
Polish-Americans planned a week of hospitality. During that week
they decided to depict the historical events and the contributions of the
Poles to the United States in the past one hundred years. Tableaux
floats, and typical Polish festivities were designed to create a picturesque
and gay atmosphere.
In celebration of the birthday of Queen Wilhelmina of the Nether-
lands, the Knickerbocker Society of Chicago was selected as host to the
people of Dutch descent.
On Welsh Day, under the leadership of Dr. Daniel Protheroe, the
Welsh Male Choir was scheduled to give concerts during the day, sing-
ing works composed by Welshmen.
Ancient and modern Greek music and dancing, coupled with a visit
from the minister of Greece, were chosen early as the ofticial celebration
of that country.
[112]
The Jewish Agency from Palestine made plans nearly a year ago for
a magnificent pageant in Soldier Field, "The Romance of a People,"
depicting the history of the race from Abraham to the present day.
So on, throughout the five months, outstanding national groups
planned in succession to bring to A Century of Progress, the feeling
and atmosphere of nations and races, far and near.
State Celebrations
The various states of the Union also scheduled special days to be
celebrated in the majestic Court of States. In each case arrangements
were made for distinguished guests from the state in question to take
part in the program and to meet a delegation of representative visitors
from the home grounds.
In addition, many important cities selected days when their residents
and local dignitaries were to gather at the Fair en masse. Among the
many reunions planned, perhaps the one which had the most appropriate
significance was that of the old Columbian Guards who served in the
Exposition of 1893. A great number of these gentlemen responded to
the invitation of the E.xposition and planned to meet with friends of
long ago on that day.
Scientists Meet
Almost as soon as the Fair had been organized, the program com-
mittee for the meetings of the American Association for the Advance-
ment of Science, decided to hold the greatest congress in its history in
Chicago. A Century of Progress Exposition cooperated with a com-
mittee from the A. A. A. S. and secured far in advance the greatest
men in their lines as speakers.
Shows and Other Activities
An extensive sports calendar with national and international con-
tests was arranged to offer sport devotees a chance to see the champions
in almost everv field of athletics in action.
m^m
Hawaii Day Celebration
[113 1
\M^i:
III III
■ ■A
Bleachers were built just south of the Administration building, facing
the North lagoon, where Fair visitors could witness thrilling water
activities — swimming and diving championships, national outboard
motorboat championship regattas, national canoeing and rowing cham-
pionships, fly- and bait-casting tournaments, and dare-devil stunts.
From these same bleachers thrill-seeking crowds witness weekly,
brilliant and spectacular night entertainment on floating stages in the
Lagoon, including concerts, fireworks, and the like.
Musical Programs
Music at A Century of Progress is under the supervision of Dr.
Frederick A. Stock, conductor of the Chicago Symphony orchestra and
director of music for the Exposition. The program for the duration of
the Fair includes distinguished amateur and professional talent.
The Chicago Friends of Music, with the sponsorship of A Century
of Progress, planned a series of symphony concerts to be presented in
the Auditorium theater. These concerts present the Century Symphony
orchestra under the leadership of Dr. Stock. Special arrangements
were made for a series of symphony concerts within the Fair grounds
during August and September.
Programs of popular music are presented by various state and
national groups, choral societies, public schools and musical organiza-
tions throughout the Fair. These are announced from week to week
in the official program.
The famous Mundy Choristers provide programs of spirituals. Civic
and educational music circles have enthusiastically joined forces in
bringing to the Exposition leading choral societies, high school bands
and orchestras, college glee clubs, and high school singing. The Choral
Directors' guild planned early to present a festival chorus of 5,000
voices to be ably assisted by the Symphony orchestra under the direc-
tion of Dr. Stock. The National Music Supervisors' conference has
succeeded in scheduling on the Exposition grounds almost daily concerts
by bands, orchestras, and glee clubs.
Restaurants, dancing pavilions, and other concessions furnish all
that can be desired in the way of dance and popular music throughout
the summer.
Other Activities
In addition to the above activities there were planned military drills.
National Guard activities, an international chess tournament, and con-
tests of every description.
Hundreds of professional and fraternal organizations selecfedBiates
on which to bring men and women who are foremost in their various
fields to participate in their programs.
[114]
The Hall of Science at Nisht
A new kind of illumination has come, and the Hall of Science
makes use of the largest amount of gaseous tubes ever used on any
one surface. Mingling with the throngs at night, you stand in the
greatest floor of colored light that any equal area, or any city of the
world, has ever produced.
Federal and States Buildms at Nisht
One of the most magnificent light and color effects of the World's
Fair. Reflected in the waters of the Lagoon, it holds the visitors
spellbound. Ten departments of the Government tell of their activi-
ties and achievements. The different States put on a parade of prod-
ucts, beautiful scenery, manufacturing — a striking procession that tells
a great country's history and ine.xhaustible natural resources.
nc TVS.
i:^z
-)
Soldier Field, Chicago's memorial to her soldier dead, which faces the
Court of Honor, provides one of the world's great amphitheatres, with a
possible seating capacity of over one hundred thousand. With this
huge horseshoe of concrete as a gathering place conventions and
pageants were able to call upon record attendance with full confidence
that seating capacity would not be overtaxed.
Track and Field Events
The National Interscholastic and Intercollegiate Track and Field
Championships were scheduled to carry on a long series of meets for
both men and women. It was arranged that the spectators at the
National A. A. U. championships should see outstanding international
stars who held the spotlight at the 1933 Olympics, among them the
famous Japanese trio, consisting of Nishida, the pole-vaulter, Yoshioka,
sprinter, and Nambu, world's hop-step-and-jump champion; O'Calla-
ghan, great Irish hammer thrower; Tisdale in the 400 meters; Donda,
Czechoslovakian shot-putter; Jonath, Germany's sprinter; Kuspcincki,
Polish distance runner; Iso-Hotle, Jarvinen, and Lehtinen, the Finns;
and Beccali, the Italian. The National A. A. U. Junior Track and Field
Championships, the National Track and Field Championships for
Women, the N. A. A. U. Gymnastics, the N. A. A. U. Decathlon and
Relay Championships were scheduled to satisfy the most exacting of
appetites.
The Canadian and United Stales soccer teams were scheduled to
oppose each other, and the American Amateur and Illinois teams also
in the same sport. Other outstanding events were planned to include
the National Fencing Championships, Gaelic football between the Irish
Champions and the United States team, and the National Golf-Driving
and Approach Championships.
Five Collese Football Games
Including two Big Ten conference games, schedules were arranged
so that visitors to the Exposition should have opportunities to witness
five excellent football games as a part of the Soldier Field program.
One of these noteworthy gridiron events of the fall schedule was planned
as an international contest and one an important intersectional meeting
which might have a bearing on the national football championship,
according to the following schedule:
East — West All-Star football game, Aug. 24; University of Missis-
sippi vs. Mexico City University, Sept. 16; Northwestern University vs.
Iowa, Sept. 30; Northwestern vs. Stanford, Oct. 14; and Chicago vs
Michigan, Oct. 28. The first of these was the result of the efforts of
Coach Dick Hanley of Northwestern and Coach Howard Jones of the
University of Southern California, to bring together stars of 1932 teams.
On the Lake and Lagoon
Lending thrills and color to the North Lagoon, outboard motorboat
regattas and stunt races were scheduled throughout the summer, reach-
[116]
agoon fivers
[117]
Outboard Motor Racing
ing the peak on September 2.S and 24, when competition would be
greatest in the National Outboard Championships. Swimming and div-
ing contests held an equal interest in the program-making. The National
A. A. U. Swimming and Diving Championships for men was scheduled,
likewise the National Water Polo games. Japan was invited to send its
champions to Chicago to challenge the best of American swimmers.
Close on the heels of this event, the Women's National Swimming and
Diving of the A. A. U. was scheduled. Chicago was chosen for the Cen-
tral States Rowing Regatta, National Rowing Championships, including
a three-quarter mile dash, and the National Canoeing races. College and
university crews from the east, middle-west, and far west were signed
up to compete with Canadian crews and oarsmen from rowing and
athletic clubs. Not the least important dates fixed were the Boy Scout
regatta of canoeing and the W^estern States regatta. Fly- and bait-
casting tournaments, log-rolling contests, and the like were designed to
contribute to the excitement.
The Boys Play Marbles
A million boys played marbles in contests to determine who in their
respective localities should compete in the Western Section Champion-
ship Finals of the National Marble Tournament in Soldier Field. La-
crosse experts decided to have their representation in a series of amateur
games between the United States and Canada, and arranged games of
professional Canadian competition. The National A. A. U. Weight-
Lifting Championships were scheduled for Chicago, and the World's
Horseshoe Pitching Championships were planned to be played off in
Soldier Field.
Plans were made for a baseball tournament of the American Legion,
and in connection with the national convention of that organization,
the "40 and 8" boxing tournament was designed as a special feature.
In the Air
The dates were set for the American Air Races at the Chicago Air-
port. World famous flyers signified they intended to participate again
in the International Air Races and the Gordon Bennett Balloon Race at
the Curtiss-Reynolds Airport. One of the most spectacular air events
of the Fair, and of the year, was realized to be the flight from Italy of
24 planes, bearing Italy's famous aces, weather conditions determining
the time of starting from Rome.
Among the many other sports events scheduled for Chicago during
the Fair were the National Open Golf Championship at the North Shore
Country Club; the National Clay Court Tennis Championship; the
Western International Women's Golf Championship, at Riverside, at
Beverly, and at an Evanston club; the England vs. U. S. cricket game
in Washington Park, and yachting events of all classes on Lake Michigan
courses.
[118]
Outboard Motorboat Racing on the Lagoon
111')]
Fun and Special Attractions
Fun reigns in the Fair. Nor is it confined merely to the strip exactly
1,933 feet long that is devoted to the barker, the blare, and the ballyhoo.
It is everywhere — wholesome fun and fascinating adventures for those
who would drop their cares and don the cloak of conviviality.
The Towerins Sky-Ride
Two towers stand like giant sentinels, 1,850 feet apart, seeming to
guard the Hall of Science on the Mainland, and the Hall of Social
Science across the Lagoon — support of the spectacular Sky-Ride, great
thrill feature of A Century of Progress. Back in '93, it was the monster
Ferris Wheel that everybody talked about, and everybody rode. Today,
striking example of the progress of science even in thrill makers, is this
suspension bridge principle applied to an entertainment feature — and
perhaps the near solution of some problems of overhead transportation.
They are higher than any building in Chicago, these two strong steel
towers, imbedded deep in cement. Six hundred and twenty-eight feet
they rise into the skies, with observation floors atop them. If you stand
in one of these observation rooms at night and look down, you gaze
upon a magic city that seems to float in a vast pool of light. From the
towers, great searchlights sweep the sky, the lake, and over the great
city to the west, to clash with other massive beams of light. In the day,
look down, and it is a pattern of many hues, like a gigantic, gay rug,
or a vast garden of colorful flowers. Far to the south you look upon
Indiana, and to the north upon Wisconsin, to the west, Chicago and
Illinois, and eastward across the lake you can see Michigan. Airplanes,
and dirigibles may pass, as cars do on the ground, and clouds may swirl
about you. You are standing a hundred feet higher than the observa-
tion level of Washington monument.
On a 200-foot level the rocket cars offer you a beautiful and,
mayhap, thrilling ride across the lagoon. These cars are suspended
from a cableway which has a breaking strength of 220,000 pounds per
square inch of cross section. Only one span in the world, that of the
George Washington bridge across the Hudson River just above New
York City, exceeds the Sky-Ride cableway in length. The towers and
rocket cars can handle 5,000 visitors an hour.
The Sky-Ride was built by five great companies, Otis Elevator Com-
pany, Mississippi X'alley Structural Steel Company, John A. Roebling's
Sons Company, Inland Steel Company, and Great Lakes Dredge and
Dock Company and is an appropriate expression of their faith in the
future of American industry.
[121]
C V
fm
Five acres of land in A Century of Progress are set aside for chil-
dren— and for grownups, too, who still can feel the thrill of make be-
lieve. The Enchanted Island lies between the lagoon and the lake, and
from it rises a towering mountain. About it are giants, and through the
area on Northerly island move guards and other employees as out of
Fairyland, dressed appropriately for their parts.
A huge push-wagon stands fifteen feet high, with a big boy on its top,
and underneath it is a shop where wagons are made. There's a house
of marbles, and a children's restaurant. There are story telling ladies,
and playgrounds with all sorts of devices.
The youngsters can slide down the mountain side, and there's a fairy
castle, a mechanical zoo, a miniature railroad, a marionette show. They
have their own theater, too, with plays staged by the Junior League of
Chicago; such as "Peter Pan," "Cinderella," "The Birthday of the
Infanta," "The Ordeal of Sir Gawayne," and "The Captivity of Eleanor
Lytle," which is a true story from the life of Mrs. John Kinzie in the
early days of Chicago.
There are trained attendants who will amuse the children while their
parents go away to other parts of the Fair to enjoy themselves. It's a
land of allure for the children, a spot they'll never forget, even when
they are as old as their parents now are.
Right — Jacob
Elmo Littleton,
71/2 ft. Giant
Greets Children
Left — Jumbo and
the Magic Mountain —
The Enchanted Island
f 122 ]
The Midway
The ^Midway — City of a Million Lights — revives vivid memories of
the Fair of '93. You encounter its first flaring banner when you turn
south from the Twenty-third Street entrance. \'isit it by day, and you
may think of brilliant bands of color connecting two great sections of
the Fair; at night, you might think of a gorgeous scintillating trinket.
Such are the effects achieved with colored, and modern white lighting,
that even in this area of spectacles and sideshows, strange and unusual
attractions, and circus cacophony, beauty has been attained.
Ride the breath-taking roller coaster, or the flying turns that combine
the thrills of a toboggan with those of a coaster. Play the games. Watch
the tricks of magic. X'isit the place where daring youths dive into tanks
and wrestle with alligators. Enter here where beauties of the Orient
dance to strange tunes, and wrestlers, fencers, sw'ordfighters, and
Egyptian diviners and jugglers, give you glimpses of Cairo, Damascus,
Tunis, Tripoli, and Algiers. See the "apotheosis of America's womanly
pulchritude," the "living wonders," the Siamese Twins, giant people,
and other "freaks" gathered from the four corners of the earth.
Turn aside to visit the IMidget Milage, where sixty Lilliputians live
in their tiny houses, conduct their diminutive activities, serve you with
food, and entertain you with theatrical performances. See the strange
snakes, giant pythons, and other rare reptiles. And here's the Pirate
Ship, double decked, with two dance floors and two orchestras on the
lakeshore, accommodating 2,000 or more dancers. See the thrilling
action of the Battle of Gettysburg, which was here in "93. Eat in the
Circus Cook House, with sawdust floor.
The most famous panorama in the world — the far heralded"Pantheon
de la Guerre," which for eight years following the close of the World
War was shown in Paris to more than 8,000.000 persons, is exhibited
in its own building on the midway near Twenty-fifth street. The great
panorama depicts the battlefields of France and Belgium with a stirring
assemblage of 6,000 life-size figures of heroes and leaders in the fore-
ground.
Places to Shop
Within the grounds there is a reflection of Chicago's outstanding
position as a shopping center. You may shop at the Fair to fill almost
all needs. In many of the buildings, products are offered for sale, and
also in concessions. Two shopping districts in particular offer a wide
range. Science Bridge, at Sixteenth street, which connects, across the
Lagoon, the Hall of Science and the Hall of Social Science, has at its
curving north end a terrace, with a ramp leading from Leif Eriksen drive.
Along the terrace are many interesting shops for drugs, jewelry, souvenirs
and novelties, pipes and smoker's articles.
At Twenty-third street is the beautiful plaza and the Twenty-third
Street bridge, curving with the end of the south Lagoon. On this plaza,
and the bridge, is a concourse of shops, each with a 19-foot frontage,
[123]
I
and with glass show windows. There is another drug store here, an
elaborate men's furnishing shop, furniture displays, toys, gifts of all
kinds, jewelry, photograph studios, movie studios, candy, theater ticket
offices and many others. This concourse is declared to rival in beauty
the Ponte \"ecchio in Rome.
Admiral Byrd's South Polar Ship
Byrd's South Pole Ship
Close to the Venetian bridge, Admiral Byrd had his famous antarctic
ship moored. The "City of New York" is laden with instruments, curios,
and stories of Byrd's great expedition. Some of the boys who were on
the trip are on the ship to tell you about it.
The Belgian Village
Immediately adjoining the Twenty-third Street entrance you find
yourself pulling the latchstring of a Sixteenth century Belgian Village.
The houses and buildings are exact reproductions of those seen by the
.American tourist in Belgium today. Gay cafes and shops, typical
medieval homes, an old church, and a town hall go to make a display
which is unsurpassed.
The village is inhabited by craftsmen in the costumes of hundreds of
years ago. .-\ncient folk dances are a feature of the main square.
Typical Belgian milk carts drawn by dogs and driven by merry milk-
maids add to the picturesqueness of the village.
[124]
The Streets of Paris
On the lower road is a city, a Paris moved over to America, for
entertainment. Here, in narrow streets, are gendarmes, sidewalk cafes,
quaint shops, chestnut vendors, strolling artists, milk maids, and musi-
cians. There is music and dancing, wax works, and an atelier. There is
a beauty revue, and clowns, peep shows, a chamber of horrors. The
streets are named as in Paris, the buildings faithful reproductions. There
are even some of the famous Parisian restaurants.
The World a Million Years A30
It is hard for us to conceive of a world inhabited by monsters other
than those of industry. But, when we cross the broad plaza at Twenty-
third street to a spherical building on the hillside by the lagoon, we see
e.xamples of prehistoric creatures that would, in the flesh, terrify the
bravest man.
Step onto a platform, in motion, and you will be transported through
"The World a Million Years Ago." You are carried past a series of six
dioramas displaying the animals of the ice age and "man" before the
dawn of history. Then you enter the main arena. Here, gigantic, pre-
historic beasts are brought to life — a platybelodon, a huge hairy mam-
moth, a giant gorilla, saber-tooth tiger, and ground sloth are seen in
conflict. Also, the glyptodon, triceratops, pterodactyl, the massive
brontosaurus, and the vernops and dimetrodon in a death struggle are
represented in their natural habitats — seem to be alive, breathing, utter-
ing cries, and moving.
[125]
Tft M fl n ,^ f
^-
The Ukrainian Pavilion
If you should enter the exposition at the Thirty-seventh Street
entrance, one of the first things to catch your eye is the Ukrainian
pavilion, the display of a group of Ukrainian societies of America and
Europe. It is a picturesque building in which there is a theater where
folk plays, native dances, and choral singing are given. Exhibits of
the painting and sculpture of the Ukraine, and a restaurant distinctively
that of the valley of the Dnieper, lend another colorful note to this area.
Wild Western Sports
A new sport has come to town in the form of the "Rolleo"' and it
is a real sport. It's the sport of standing on an untethered log in water,
and trying to stay upright. They're doing it, down near the South
entrance, and they have some real champions there, too.
Next door to the Rolleo, is the wild west show owned, managed and
operated by that master showman. Col. Zack Miller. He's here for the
Fair with all his boys from the "101" Ranch, and he's putting on a
rattling good show.
Then, too, the Southwest comes in for its part with Old Mexico
serving hot foods, hot music, and hot dancing. The building looks out
over the lake, and the cool breezes sift in, making it a delightful haven.
The days of the gold fever and the great gold rush Is lived over in the
"Days of '49" where wine, women, song, and gold flow freely, and there
are robberies, shootings, and hangings to liven up the days and nights.
A little farther north is the livestock and horse show, with the largest
prize-winning horse and the smallest prize-winning horse in neighboring
stalls. And there are dogs and cows, and pigeons, and rabbits, and
mice, too.
Goodyear Blimps
The other side of the Travel and Transport Pageant from the Air
Show is the Goodyear acreage. Here, the Puritan and her sister ships
will give you a dirigible ride over the grounds, and show you how it
feels to have the lake and city below you and the clouds around you.
A Bathing Beach
Where the lake comes in to wash upon the north tip of Northerly
island, Jantzen's Beach offers children or grown-ups a place to bathe
safely, in a scene as colorful as the rest of the Fair. There are diving
boards, and clean sands, and lifeguards, and gay umbrellas. Nearby
is a chance to play "aquatic golf," driving golf balls out into the lake to
keep in practice while away from the home tees.
[126]
An Aviation Show
Across from the Travel and Transport building, there is the Air
Show. Famous planes which have made history are on display — planes
which have crossed the Atlantic, the Pacific, and planes which have made
speed records, won all kinds of races, and set endurance and altitude
marks. One of the most famous of these is the ship in which Glenn H.
Curtiss won the $10,000 prize for a flight from Albany to New York, a
distance of 143 miles, covered in two hours and fifty minutes — back in
1910. Another is the Columbia, in which Chamberlin and Levine
crossed the Atlantic to Germany. Still another is the Woolroc, in which
Col. Art Goebel and Lieut. Davis flew from Oakland, Cal., to Honolulu,
2,400 miles, in 25 hours, 17 minutes. Every type of ship is shown, and
a complete history of aviation given.
Hollywood
Just south of Enchanted Island is a jjlace where you may go and
see motion pictures in the making and actual radio broadcasting. This
is the World's Fair Hollywood.
Motion picture productions are filmed daily, and you can watch
sound recording and "shooting" through a glass before a 60-foot stage.
Amateur movie photographers may bring their own cameras and shoot
scenes on the outdoor sets which surround the building. Burton Holmes,
Inc., operates sound recording equipment in the studio, and RCA
Institutes, Inc., has charge of the technical direction.
From two well-equipped studios programs are broadcast. There are
also e.xhibitions of television — the art of tomorrow.
Also, in Spoor's Spectaculum, you may see something wholly new in
motion pictures — "natural vision pictures," or three-dimensional pictures
that give depth to the scenes as though they were real.
One of the Expert L03 Rollers at the Rolieo
[127]
Historical Group
The Drama of Old Fort Dearborn
Go south beyond the Midway, and near Twenty-sixth street step
within a log stockade that stands to the left of the roadway. Before you
pass within, look back and scan the Chicago skyline with its towering
skyscrapers; drink deep of the scene about you that voices a century
of progress.
For the next moment you are to be carried back a hundred years and
more, back to a day when Chicago's few settlers huddled close to Old
Fort Dearborn, and the fort housed soldiers to protect them, and to hold
the line of advancing civilization against the northwestern tribes. Here
is contrast almost breathtaking — a century spanned with a few short
steps, and with little need for imaginative aid.
This is Old Fort Dearborn as it actually was, faithfully reproduced
in every detail, constructed even as toiling men built the first Fort
Dearborn in 1803. The original, when completed, stood near where
Michigan Avenue crosses the Chicago River. And along this same
Michigan Avenue, on a day in August, 1812, while war with Great
^WH
Fort Dearborn- The Parade Ground
I l-'S I
Britain was raging, men and women marched from the fort and were
massacred by the Indians; only a few survived that terrible day.
As you enter the massive log gate leading into the stockaded
inclosure you see a quadrangular parade ground, in the center of which
is the 70-foot flagpole. The flag that flies from it carries, you will note,
fifteen stars for the states of 1812. Guards are dressed in the blue and
white uniforms of the era. Double rows of log palisades, ten feet and
five feet in height, are so arranged as to permit the fort's blockhouses
to command the terrain outside, and the inner space between the pali-
sades. On the northeast corner is a blockhouse, and one on the south-
west corner. Along the walls are narrow slits, through which, in the
original fort, soldiers trained their guns.
Here are the soldiers' quarters, and across from them those of the
officers. On the east side are the commanding officer's quarters, next
to them the supplies building, then the powder magazine.
You may spend hours looking at maps, and records, and relics.
Photostatic copies of the old fort, other historical documents and
records, and books of the period, decorate the walls. There is a fac-
simile of a treaty between the United States and the Sac and Fox tribes,
in 1832, by which the government paid the Indians 3 cents an acre for
the land of northern Illinois. An old four-poster bed, brought from
England 115 years ago, a corner cupboard more than a hundred years
old, pewter dishes brought from England 124 years ago, tools and fire-
arms, and an old oxen yoke and a quaint wooden meat grinder 125 years
old. On the table a sample ration for a day of the soldier of the time is
laid out — a pound of flour, a pound of meat, vinegar, a half gill of
whisky, salt, and a piece of soap.
In a corner of the enclosure is an open fireplace, over which hangs
a huge iron pot, and perhaps you can picture the fire glowing on winter
nights, and women of the fort making soap for the garrison. In the
rooms are other fire places, with andirons, long handled frying pans,
huge kettles and spits for roasting fowls. Warming pans that made beds
Entrance to Fort Dearborn
" - r^ ^^
comfortable on cold nights, and trundle beds for the children, which
conveniently slid under the larger beds in the daytime; a churn of maple
with wooden hoops, and a dough tray; are all shown. The fort's store
is reproduced with jerked beef, skins and knives, calico cloth and corn
meal, ready for sale.
Two brass cannons that were brought to the original fort in 1804,
and two others made in Paris, peer menacingly out of the blockhouses.
They were loaned to the E.xposition by the United States Military .Acad-
emy at West Point. Daughters of the .American Revolution, The .Amer-
ican Legion, The Chicago Historical Society, The Smithsonian Institu-
tion, and the U. S. .Army and Xavy all contributed generously to this
display.
A Tragic History
Here within these log walls you reconstruct the story of old Fort
Dearborn, established in 1803 and named after General Henry Dear-
born, Revolutionary soldier, then Secretary of War. In command of the
troops sent out to build the garrison, was Captain John Whistler, grand-
father of the famous artist, whose ''Mother" and other paintings you
see in the magnificent art exhibits in the -Art Institute. He brought
with him his family. The summer after the fort was finished, more than
half the inhabitants of the little community were stricken with fever
from the impure water and inadequate drainage.
But the Indians then were friendly, and there was fishing, and hunt-
ing, and a plentitude of firewood, and food. Captain Whistler was
relieved in April, 1810, and was succeeded by Captain Nathan Heald.
One day in .April, 1812, after war had been declared with Great Britain,
a band of Winnebagos, who formerly were friendly, suddenly changed
their attitude. They murdered two settlers, farming outside the stock-
ade. In .August, General Hull, Governor of Michigan Territory, fearing
for the safety of the small fort and its garrison, ordered that it be evacu-
ated; that Commandant Heald destroy his guns and ammunition, and
withdraw to Fort Wayne.
At 9 o'clock on the morning of .August IS, the garrison marched out.
It was led by a famous Indian Scout, Captain William Wells, and nine
friendly Miami warriors he had assembled upon hearing of the rumored
removal to Ft. Wayne. Then came the soldiers, only about 50 in all,
and then the women and children.
Along the lake shore they moved, southward, with an escort of
Pottawattomies. In another mile or two a shot rang out; then came
fierce, desperate fighting, in which the women joined with the men. They
fought with butcher knives and anything else that would serve as a
weapon, grappling in hand-to-hand struggles with the circling redmen.
When it was over, twenty-six soldiers, twelve civilians who had been
sworn in as militiamen, two women and twelve children were dead; and
many of the fifty or more survivors wounded. Next day the fort was
looted; then burned.
[130]
Captain Heald was taken prisoner, and was paroled later by the
Indians. Among the documents in Old Fort Dearborn, are to be seen the
quarterly returns made out by him, one of which records the casualities
of the tragic day, another a copy of his parole.
The De Saible, or du Sable, Cabin
Near Old Fort Dearborn you can see a reproduction of the cabin of
Chicago's first citizen, Jean Baptiste Point de Saible, who lived on the
north bank of the Chicago River, and traded in furs, even before the fort
was built. He was a prosperous, educated negro of French extraction.
The cabin gave way to what then was considered a mansion, and in it
he collected Chicago's first art collection and library. It is thought he
established his first cabin in 1777 and left in 1800, to go further south
in Illinois.
The Marquette Cabin
And further along, you may visit a cabin erected as tribute to Father
Jacques ]\Iarquette, who came by boat down the south branch of the
Chicago River to Lake Michigan, in 1673.
To keep his promise to the Illinois Indians that he would return to
them "within four moons," the brave priest-e.xplorer defied the danger of
his exhausted condition, and after his second visit the following winter,
died in a little hut in Michigan, by the stream that bears his name.
The LiFe and Lore oF Lincoln
By Old Fort Dearborn stands another stockade of logs, in which are
five buildings. Each marks an epoch in the upward struggle of Abraham
Lincoln.
Here is the tiny, one-room cabin near Hodgenville, Ky., where he was
born, and about which he played as a boy. Then the second home
he knew, larger, and, to the boy who had known only bitterest poverty,
a bit luxurious, on Pigeon Creek in Indiana. Then the little gen-
Interior — Rutledge Tavern
[1311
Abraham Lincoln's Boyhood Home and the Lincoln-Berry Store
eral store in Salem, 111., where Lincoln read law, and many of the
books that broadened his eager mind; and a tragically tender reminder
of his early romance, the Rutledge tavern, where he wooed and won
Ann Rutledge, only to suffer so greatly that he contemplated suicide,
when she died of pneumonia. Lastly, the Wigwam, where Abraham
Lincoln, following his memorable forensic struggles with Douglas, the
"Little Giant," emerged as a candidate for the Presidency.
All but the Wigwam are actual reproductions, in size and furnish-
ing, of the structures themselves. The Wigwam is miniature, though a
sizeable structure withal. Its original stood at the corner of Lake and
Market streets, Chicago.
In these buildings you will find furniture of the time of Lincoln, and
many mementos of the martyr's career. Among them is a cedar cane
which Lincoln whittled for a friend, a hammer he used as a surveyor,
articles from the store, which he and William F. Berry ran in partner-
ship, the fire tongs of the original Rutledge tavern, a small trunk, and
other articles of furniture the immortal Lincoln used. Further inter-
esting studies of Lincoln's life will be found in the Illinois Host house
on the Avenue of Flags.
It is fitting, indeed, that, in an exposition of the progress of a century,
the most important man of that century should hold a high and im-
portant position. Abraham Lincoln holds that place by right and by
acclamation. The story of his life and memorable actions is told in a
splendid series of e.xhibits as an act of reverent homage.
[132]
Eating Places on the Grounds
Regardless of where you may be in the grounds, when hunger calls,
there's an answer nearby. There's a wide variety of menus, whether
you choose with the eye of the epicure, to eat in leisure, and dance
perhaps, or whether in haste you wish only a light repast.
Prices in the Fair are scaled to meet all tastes from moderate to
luxurious, and the eating places, whether elaborate restaurants with
entertainment, or sandwich stands, are supervised. You may dine and
dance on the cool shore of the lake, or overlooking the peaceful lagoon,
or take a bite-and-sip in smaller places where sandwiches and refresh-
ments are served, or eat in the novelty circus tent, or in a desert half-way
station of the Southwest, or in an early mining camp.
On the Mainland
Let us say that you are somewhere in the neighborhood of the
Administration building, at luncheon or dinner time. Eitel's Rotisserie
is at the west end of the bridge that goes across to Northerly Island,
and just east of the Twelfth Street entrance. This is a lunchroom for
a quick meal, and an outdoor dining room overlooking lake and lagoon
for a more leisurely one. Food is served, too, in the Sears, Roebuck
building, just across from the Administration building, cafeteria style,
with another lunchroom on the roof.
On down the .Avenue of Flags, you may turn to your left and dine
on Italian food and view the lagoon, or turn to your right and enjoy a
meal in the large dining room of the Czechoslovakian pavilion, with
many native dishes. Or drop into the northwest corner of the Hall of
Science, just beyond, where one of the many Crown Food Century Grills
that are scattered throughout the exposition is found. Turn to your
left at the Hall of Science, and in the northeast corner you can eat in
the Walgreen's drugstore. In the southeast corner of the Hall of Science
is a Triangle restaurant.
West from the Hall of Science, you can choose delectable Chinese
food, eat outdoors, or under shelter, in the Chinese pavilion, and just a
bit west of that is the Japanese pavilion where you may dine on the
food of the Nipponese, cooked by skilled Japanese chefs.
Further south you may stop in the Muller Pabst Cafe, a spacious
restaurant, with outdoor tables, too. Further on, one of the 25 Downy
Flake Doughnut Shops on the grounds offers crispy doughnuts, and
coffee. Next you come to <he Belgian Milage, at the right of the road.
Here the Restaurant Leopold invites to Belgian food and dancing, while
many other bars and cafes serve dinners and lunches. A little further
on you find The Streets of Paris, to the left of the road, and here is
French food — in the Cafe de la Paix, Cafe de la Rotonde, Cafe du
Dome, or the Cafe le Select, and other similar places.
[133]
The Pabst Blue Ribbon Casino
[134]
Old Heidelberg Inn
A bit beyond stands Old Heidelberg Inn, with its German cookery,
cooled rathskeller, and lakefront restaurant. The Moroccan Village
offers quaint Oriental food in this area.
In the midst of the Midway, you may care to dine a la circus folk,
in Fisher's Circus Cookhouse, or in the Pirate Ship, where 2,000 to
3,000 people can be accommodated. Or here is the Adobe House, where
they roast Texas steers whole. Again, the Midget Village is a place to
dine, where the Lilliputians are the cooks and waiters.
Turn off from the ^lidway to the left into one of the attractive
byways and you may eat Jewish food in Fisher's Kosher Star delicat-
essen, on the lake. Here's the Miramar in the Spanish pavilion and
the Oasis in the Oriental Village.
Now, continuing south, we come to the Rutledge tavern in the
Lincoln group, which invites you to sit in an atmosphere hallowed by the
memories of the Great Emancipator, and there is his impersonator who
acts as host. This inn is an e.xact reproduction of the tavern where
Lincoln courted Ann Rutledge before her tragic death.
Next in the Home Planning area is the Victor Vienna Restaurant,
which, in the '93 Fair was "Old Vienna." It is operated by the same
proprietor. Farther south still, near Thirty-first street, is the Cafe de
Alex, where you may dine and dance, and then Old Mexico, for food
and a floor show, and dancing. Then the LTkrainian pavilion, where
you may be intrigued by foreign dishes, in the extreme south end of
the grounds. In the same area, "The Days of '49" offers nourishment
in the surroundings of a gold rush camp.
On Northerly Island
But, let's say you are on Northerly Island when appetite keens.
Starting at the north end, you may desire German food, and the first
building to the right of Twelfth street on the island offers you German
cookery in a restaurant or a cabaret. By the Jantzen bathing beach, the
Beach Dance Pavilion and Restaurant offers alluring menus. In the Food
and Agricultural building x\dam Manxi provides food, and you can enjoy
a bit of Sweden there also. Then comes Miller's High Life Fish Bar,
with all manner of fish dishes. On further Schlitz Gardens Restaurant
bids to cool, outdoor dining. In the Electrical building, the Schlitz
Oasis provides further German dishes and beyond, in Enchanted Island,
is the Harvey Toy Town Tavern, for children and grownups. After that,
in a cool room, edged by the acres of flowers and shrubberies, is a
restaurant in the Horticultural building.
Now comes Hollywood, and the Brown Derby of Holly-wood fame
attracts diners. Across from Hollywood, lagoonward, is the Pabst Blue
Ribbon Cafe, with orchestras playing, and College Inn entertainers
before radio microphones on a revolving stage. There are terraces for
tables outdoors, spacious dining rooms within, and an outdoor garden
seating 2,000.
[ 135 ]
k
The Dance Places
For those who particularly enjoy dancing with their dining there are
several eating places in the grounds which provide dancing for the
guests. They are, going southward on the Mainland, Cafe de la Paix,
Cafe de Rotonde, Cafe du Dome, Restaurant Leopold, Old Heidelberg,
Moroccan Village, Casino de Alex; the Miramar in the Spanish pavilion,
the Pirate Ship, Old Mexico; on the Island, Pabst Blue Ribbon Casino,
Beach dancing pavilion and restaurant.
In addition to these eating places, there are scattered through the
Fair grounds innumerable sandwich shops, hot dog stands, and specialty
concessions where those who wish a hasty snack, will find food to please
them. Lakeward from the Government building on Northerly Island
there are picnic grounds where those who wish to may take their own
lunches.
Thus, the menus are varied, the offerings many, and gustatory
delights are offered in every section of the Fair. Dining at the Fair
is not a problem.
Miller's Hi3h Life Fish Bar
ri361
General Information for Visitors
In traffic control, in transportation facilities, in housing, in prices,
in accurate, courteous guide and information detail and in every way
that could be conceived as contributory to the visitor's welfare, the
A Century of Progress organization, and the City of Chicago, and the
State of Illinois have cooperated to command, or to regulate conditions,
wherever possible, in the hope of causing you genuinely to feel that
you are being entertained by a hospitable, considerate host.
The Official Medal
The Official World's Fair Medal is a bronze piece, suitable for
keeping as a treasured souvenir, that beautifully expresses the spirit
and purpose of A Century of Progress. Its modeling is the work of Emil
Robert Zettler, head of the industrial arts section of the Art Institute
of Chicago. The first medal struck off was for presentation to Presi-
dent Franklin D. Roosevelt.
On the face of the medal is a strong, swift figure, symbol of energy
and action, which represents the intellectual arch between man's
resources and man's work. One foot of the figure stands on the pillar
of 1833, one on 1933. The words, "Research" and "Industry" give
the keynote of the Fair theme. The reverse side of the medal carries a
plan of the World's Fair grounds. The medal is in three sizes, 2^
inches wide, 2^4 inches wide and IJ/ inches wide, and will be for sale
on the grounds.
Information About Transportation
Twenty-five of the thirty-three trunk lines terminating in Chicago
operate passenger trains, and appro.ximately 1,500 arrive daily. If you
[137]
are one of 60,000,000 people who live within what is called, Chicago
territory, you may leave your home any day, enjoy a delightful dinner
on the train, a good night's rest, and begin your enjoyment of A
Century of Progress twelve hours after leaving your home. Chicago is
the largest railroad center in the world, and 100,000,000 people live
within 24 hours' train ride from it.
You will arrive in Chicago at one of six downtown stations, all
within easy reach of the Exposition grounds. The railroads of the
nation are cooperating with fast and frequent service, and with special
rates, to make it easier for you to attend A Century of Progress, and to
bring your families.
The rate reductions granted by the railroads depend upon the time
limit of the tickets, whether going and return routes are the same,
whether stopovers are desired, whether tickets are for individuals or
for groups. The charge for round trip tickets ranges from one and one-
half of the one-way fare down to less than one-third of the regular fare
for groups of 100 adult passengers traveling in coaches with a time limit
of three days.
Every railroad ticket office in the United States is an information
bureau. Local ticket agents will give information about travel accom-
modations, and about tJie A Century of Progress.
By Bus and by Air
Bus routes from every section of the United States bring frequent
service into Chicago, and a Union Bus Station is on Roosevelt road near
Wabash avenue, less than a half mile from the Exposition grounds, with
branch depots in various sections of the city. Air service is frequent,
Chicago being one of the great aviation centers of the country, and air
lines have added to their equipment to give fast service.
Passengers arriving at the Municipal Airport can immediately board
amphibion planes and be brought to the Pal-Waukee Airport in the
Exposition grounds at Thirty-first street, or be taken by bus or cab to
hotels, or downtown points.
By Steamer
Steamers will bring visitors from the principal cities of the Great
Lakes, landing at Navy Pier in Chicago. Smaller steamers and motor
boats will then bring these visitors to the Exposition.
For Those Who Come by Auto
Fourteen of the main arteries of traffic leading into Chicago are
marked, for distances of from 75 to 100 miles, with colorful markers,
round in shape, for the guidance of visitors. These highways have been
given appropriate World's Fair names, and the signs carry symbols
indicative of these names, i. e.. Electrical route, regular Nos. 15 and 42
running down through Milwaukee, along Lake Michigan, has the famil-
iar clenched fist clo.sed over lightning flashes; Marine route, regular No.
1138]
12, running along the lake, through St. Joseph, Michigan, the naval
anchor; Automotive route, regular No. 20 through South Bend, In-
diana, the wheel of an auto; International route, regular No. 6 through
Walkerton, Indiana, a globe; Science route, regular No. 30 through
Valparaiso, Indiana, the Adler Planetarium; Industrial route, regular
No. 41 through Kentland, Indiana, a gear; Midway route, regular No.
49, through Kankakee, Illinois, a clown; Agricultural route, regular No.
66 through Dwight, Illinois, and crossing Communication route, regu-
lar No. 7 through Ottawa, Illinois, at Joliet, Illinois, a man following
a plow. The Communication route carries the symbol of two telephone
Fort Dearborn Route
Science Route
Industrial Route
poles strung with wires; .Aero route, regular No. 32, through Leland,
Illinois, a plane in flight; Illumination route, regular No. 30 through
Rochelle, Illinois, the rising sun.
Automobile Roads Marked by a Century of Progress
[139]
Sign Designating
Official information Booth
These markers appear at in-
tervals of from one-tenth to a
quarter of a mile. As you come
close to Chicago, detour markers
appear, indicating the way to dif-
ferent sections of the city.
On the right side of the road
handsome information booths ap-
pear, with courteous attendants to
give information about directions,
about hotel accommodations,
rooms in private homes or tourists'
camps. These are official informa-
tion booths, plainly marked with
the A Century of Progress signs.
Should you be seeking the way
to friends or relatives in Chicago,
the information clerks will give you
minute directions and furnish you with a comprehensive road map.
If you wish to know about a hotel or apartment or rooms in private
homes, the clerk will give you complete information and direct you how
to get there.
Hotel and Room Accommodations
Chicago has an amplitude of housing accommodations, it bemg esti-
mated that from one-half to three-quarters of a million people can be
comfortably cared for daily throughout the life of the Fair. This in-
cludes hotels, rooming houses, apartments and rooms in private homes.
The prices for hotel service in first-class hotels range from $1.50 to
$5 per person a day. The average price for first-class accommodations
in the leading hotels is $.5 a day. Meals in most hotels are 50 cents to $1 ;
meals are served in many places on the grounds; sandwiches and drinks
can be bought on the grounds for 10 and 15 cents.
Comfortable, clean rooms in rooming houses and in private homes
can be procured for as little as $1 a day, or less for long stays.
About 20,000 apartments, of from two to five rooms each, are
available, making it possible for families, or groups, to take a modern
apartment, by the week or month, with the cost per person as little as
$1 a day, or even less, depending on length of stay,
Information Asencies
Persons desiring information about hotel reservations, prices, etc.,
before coming to Chicago, can write the following:
William J. Hennessey, Chicago Association of Commerce.
[140]
Miss Xan F. Dean, Jackson Park Hotel Association, 1642 East S6th
street (South Side).
R. L. Vanderslice, North Shore Hotel Association, 520 North Michi-
gan avenue (North Side).
J. K. Blatchford, Chicago Hotel Association, 58 East Congress street
(Loop and Downtown District).
There are three housing bureaus which have been endorsed by A
Century of Progress for the convenience of persons not desiring hotel
accommodations. They are:
Msitors' Tourist Service, Inc., Room 1314, 608 South Dearborn
street. Telephone, Harrison 5524.
World's Fair Room Listing Bureau, ISO North Michigan avenue.
Telephone, Franklin 4080.
Chicago Herald & Examiner Renting Service, Hearst Square. Tele-
phone, Randolph 2121.
The Msitors' Tourist Service for a fee makes reservations, and
provides club rooms in the business district, and free parking space
for visitors.
The World's Fair Room Listing Bureau maintains a free information
booth in the grounds, in the Sears Roebuck building, at the right of the
.-\venue of Flags, near the North Entrance, as well as the one in its
headquarters uptown, at 180 North Michigan avenue.
The Chicago Herald & E.xaminer Renting Service will publish a
weekly renting guide. This guide will be available to Chicago visitors
at railway and bus stations, hotels and at over 500 Sinclair filling stations
in and around Chicago.
Motor Villase Tourist Camps
Five motor villages, or auto tourist camps have been approved
by -^ Century of Progress for the convenience of visitors who desire to
enjoy this method of living while attending the Fair. The motor
villages are located at strategic entrances of main highways into
Chicago, and near high speed electric transportation to the grounds, so
that residents may leave their cars, and avoid congestion of traffic to
reach the Exposition.
These camps have full police and fire protection, and are under
regular inspection for health and sanitation by the State Department of
Health, with registered nurses and medical care always available. They
are equipped with electric lights, baths and showers, bell boy, porter
and maid service, nurseries and playgrounds for children, who may be
left with trained attendants, writing rooms, mail service, lounges, rest
rooms, public telephones, drug stores, restaurants, and candy shops.
In general, rates for tourist cabin accommodations are $1.00 or SI. 25
per person per night, with cheaper rates for groups and for longer
periods of stay. In addition to cabins, officially approved tourist camps
also have available areas suitable for tenting at an appro.ximate cost of
50c per night.
[141]
The following organizations are operating tourist camps which have
been approved by A Century of Progress: Century Cabin Camps, Inc.,
Suite 900, 7 South Dearborn street; Dixie Tourist Club, A. J. Black-
stone, 3257 Irving Park Blvd., Chicago; Continental Camp Corporation,
111 West Washington street, and the Fair City Corporation, Room 1600,
100 North LaSalle street, Chicago, Illinois. For details as to rates, these
companies should be contacted direct. Locations are:
Century Cabin Camps:
123rd street and Ashland avenue.
17th avenue and Broadview.
Continental Camps:
Lincoln Highway — 211th street, south on I. C. tracks.
DLxie Tourist Club, 127th and Halsted.
Transportation to the Grounds
Fast and frequent service, by railroad, electric lines, elevated, street
car and bus make it convenient for visitors to reach the exposition
grounds from any section of the city, or its suburbs. Steamer and motor
boat lines parallel these at many points.
5^
Buses and Street Cars
All railroad stations are served by buses direct to the grounds. They
carry conspicuous "Direct to Exposition Grounds" signs, and come to
the Twelfth Street \'ehicular Terminal and to the Eighteenth Street
entrance. Fares with free transfers are 10c.
Street car lines come within walking distance of the grounds from
all parts of the city. The cars on these lines are plainly marked and
patrons will be courteously assisted by conductors in finding their way.
Lines direct to the grounds are completed. These feed into the
Twenty-second Street car line, which crosses the Twenty-third Street
viaduct and deposits passengers at the Twenty-third Street entrance,
and at the Eighteenth Street entrance, from all sections. At Twelfth
street there is another street car terminal. Fare, without charge for
transfers, is 7c. A miniature railroad transports visitors along the lake
front between Monroe and Twelfth streets.
Watercraft
Motor boats can be taken from many landings in the Chicago river,
Lincoln Park and Xavy Pier, bringing you to landing places at Twelfth
street and at Twenty-third street on the lake side of the grounds. South
shore suburbs also are served by speed boat transportation, landing at
Thirty-first street. Steamers will also be available from Lincoln Park,
Jackson Park and Navy Pier. Speed boat fare from Chicago River
is 25c.
[142]
Suburban Trains
The Illinois Central electric suburban trains, from south and south-
west suburbs, and stations along the lake on the South Side, disembark
passengers conveniently near bridges thrown across its tracks for all
entrances to the Fair.
Other railroads operating suburban, and urban services feed into
the railroad stations, or convenient points for taking other transporta-
tion to the grounds.
Rates within the city limits are governed by distance zones.
Elevated Lines
Elevated, or Rapid Transit lines from the south, north and north-
west sections of Chicago bring passengers to within 2,000 feet of the
North entrance (get off at Roosevelt Road station), within 2,800 feet
of the Eighteenth Street entrance (get off at Eighteenth street), and
within 3,300 feet of the Twenty-third Street entrance (get off at Twenty-
second street).
Fares with free transfers are 10 cents.
Parking
No vehicles except official ones are permitted in the Exposition
enclosure. There is but one parking place immediately at the Fair
grounds. This is an area lying from Sixteenth street to Eighteenth street,
alongside and east of the Illinois Central tracks, with accommodations
for approximately 7,000 cars.
Charges throughout the city for parking are reasonable. There are,
however, a number of commercial parking areas along the westerly side
A Greyhound Intra-Fair Bus
[ 143 ]
of the Illinois Central Railroad, within walking distance of the grounds,
as well as various garages and parking areas throughout the city, located
conveniently near transportation services.
Conveniences Within the Grounds
When you enter the grounds, transportation is quickly available.
Water craft, great, specially built motor buses, wheel chairs, jinrikishas,
offer you comfortable means of conveyance.
Si.xty Greyhound "auto-liners" whose full capacity each is 100
persons were especially designed and built for service in the grounds.
These buses operate for your convenience in two ways. If you enter,
for example, at the North entrance, and wish to get speedily to the
south end of the grounds, you may board a bus that operates in a
fenced-in speed lane for through service, with stops at convenient inter-
vals between the North and the South entrances. The loading area is at
your right as you enter the grounds.
Other buses, leaving from the east side of the North entrance,
operate more slowly, going around on Northerly island, and permitting
you to reach any point you desire. The seats of the buses lie lengthwise,
and face outward, permitting passengers a full view.
Lecture Tours
Gray line tours will take you through various buildings and a lecturer
will explain points of interest. For children, junior tours are conducted
hourly from the Enchanted Isle. Parents may "check" their children
with a competent guide who takes them on an educational trip through
the grounds lasting four hours.
Wheel Chairs
Wheel chairs, pushed by college stutlents thoroughly trained to ex-
plain features of the Fair, can be employed at a rate of $1.40 an hour,
for visits anywhere in the grounds. There are 900 of these, and college
men were selected from over all the United States to man them.
Boats on the Waters
Colorful launches and \'enetian gondolas will ply the waters of the
lovely lagoons, providing, in their setting of romantic splendor, espe-
cially at night, when the lights lend their charm, opportunity for hours
of drifting delight and marvelous views, and at the same time furnish
transportation from the North entrance to Twenty-third street, to points
on Northerly island and the Fair's mainland.
Boy Scouts Service
Boy Scouts are on duty throughout the grounds, ready to speed
messages, help to find lost children and in any way serve visitors
according to the Boy Scout code of courtesy. There is a Boy Scout
camp near the U. S. Government building on Northerly island, with
I 144 1
105 Scouts in attendance at all times. Altogether, 2,800 of the boys
are assigned to service for the Fair.
Picnic Grounds
The Fair has set aside a large area just south and east of the U. S.
Government building as a picnic grounds. \'isitors can take their
lunches to the grounds, either as individuals or in large groups. The
grounds are on the lake front, the conveniences are free. The Boy
Scouts' camp is adjacent.
Places to Rest
The buildings of the F"air have rest rooms with modern conveniences.
Thousands of gayly colored chairs and benches, scattered throughout
the grounds, offer you opportunity to rest as long as you will.
Attendants
All guides of the Fair are trained, courteous attendants, and each is
equipped to give you full information about A Century of Progress
Apply to them with any complaints, or any request as to directions, or
information concerning any of the buildings.
Information Booths
A Century of Progress has provided a series of information booths
throughout the Exposition grounds. These booths are located in the
Exposition buildings, concession areas and at other accessible points.
The attendants are at your service and are prepared to assist you in
locating any e.xhibit, restaurant or amusement within the grounds.
The Exposition's Lost and Found Service is conducted through the
facilities of the Information Service. Any article lost can be reported
to any booth attendant and any article found should be turned in to
them. After a reasonable period of time, if the owner does not claim
it, it will be returned to the finder.
Attendants in the information booths are qualified to give you infor-
mation about the places of interest and amusement in Chicago, such as
churches, parks, museums, theaters, race-tracks, night-clubs, etc.
At the information booths, any visitor who desires assistance in
locating lodging accommodations will be directed to such sources of this
information as have been recognized by the Exposition management.
Admission Prices
Admission price to the grounds is fifty cents for adults and twenty-
five cents for children between the ages of three and twelve years. Non-
transferable season tickets, providing ISO admissions, may be purchased
for $15.
The general gate admission will admit you to all the e.xhibit build-
ings constructed by .\ Century of Progress, and many buildings built by
private interests, including: Alaskan Cabin, Alpine Garden, A. & P.
[ w^ ]
^
Carnival, Armco-Ferro Enamel House, Boy Scouts Exhibit, Century
Beach, Chapel Car, Chinese Pavilion, Christian Science Monitor Bldg.,
Chrysler Motors Bldg., Columbus Memorial Light, Common Brick
House, Crane Company Station, Czechoslovakian Pavilion, Dahlia
Garden, Dairy Bldg., De Saible Cabin, Design for Living House, Edison
Memorial, Egyptian Temple, Electrical Bldg., Firestone Bldg., Florida
Gardens, Florida House, Foods and Agriculture Bldg., Garden of Com-
fort, General Cigar Co. Bldg., General Exhibits Group, General Houses,
Inc. House, General Motors Bldg., Glass Block House, Hall of Religion,
Hall of Science, Hall of Social Science, Havoline Thermometer, Home
Planning Hall, Illinois Host House, Indian Village, Italian Pavilion,
Japanese Pavilion, Johns-Manville Bldg., Kohler Bldg., Lumber Indus-
tries House, Machinery Demonstration Area, Marquette Cabin, Masonite
House, Maya Temple, Moroccan Milage, Norwegian Training Ship,
Outdoor Railroad E.xhibit, Penland Weavers' and Potters' Cabin, Peony
Garden, Picnic Grounds, Radio and Communications Bldg., Rostone
House, Sears, Roebuck Bldg., Sinclair Dinosaur Exhibit, Southern
Cypress House, Spanish Pavilion, States Bldg., Stransteel-Good House-
keeping House, Swedish Pavilion, Terrazzo Promenade, Time- Fortune
Bldg., Travel and Transport Bldg., Ukrainian Pavilion, U. S. Army
Camp, U. S. Government Bldg., Whiting Corp.— Nash Motor Bldg.,
W. & J. Sloane House.
The locations of these free attractions are shown in red on the map
in the front of this book with kev numbers for identification.
^sr -«-'^'S!r -^ "^
[146]
Photo hi/ Mario Hcacli
Hall of Religion by Night
1 147]
Types in the Indian Villase
[ 14S 1
Photo bu Mario Scachcri
Facade of Egyptian Pavilion
[ 14' I 1
A Corner of the Horticultuial Area
Official Data
OFFICERS
RoFUS C. Dawes President
Charles S. Peterson Vice President
Daniel H. Burnham Vice President and Secretary
George Woodruff Treasurer
Lenox R. Lohr General Manager
Allen D. Albert Assistant to President
EXECUTIVE COMMITTEE
Rufus C. Dawes
Britton I. Budd
Daniel H. Burnham
Francis X. Busch
Gen. Abel Davis
Mrs. Kellogg Fairbank
Amos C. Miller
F. R. MouUon
Charles S. Peterson
Dr. Wm. Allen Pusey
George Woodruff
Adler, Max
.Andersen. Arthur
.Armour, P. D.
Bateman, Floyd L.
Baur, Mrs. Jacob
Bendix, \'incent
Black, Herman
Blake, Mrs. Tiffany
Buckley, Homer J.
Budd, Britton I.
Bundesen, Dr. Herman X.
Burnham, Daniel H.
Busch, Francis X.
Butler, Rush C.
Carnahan, Charles C.
Carpenter. John Alden
Carpenter, Mrs. J. A.
Carr, Robert F.
Chase, Dr. Harry W.
Clarke, Harley L.
Crawford, D. A.
Cuneo, John F.
Cutten, Arthur W.
Davis, General Abel
Dawes, Rufus C.
Dawes, Mrs. Rufus C.
Dixon, George W.
TRUSTEES
Downs, L. A.
Epstein, Max
Fairbank, Mrs. Kellogg
Foreman, Gen. Milton J.
Getz, George F.
Glore, Charles F.
Gorman, James E.
Guck, Homer
Hettler, Sangston
Hines, Ralph J.
Hurley, Edward X.
Hutch'ins, Dr. Robert M.
Kechn, Rov D.
Kelly, D. F.
Kelly, Edward J.
Knox, Colonel Frank
Kruetgen, Ernest J.
Lasker, Albert
Lewis, Mrs. J. Hamilton
MacLeish, Mrs. A.
Mayer, Mrs. David
McCormick, Chauncey
McLennan, Donald R.
Meeker, Mrs. Arthur
Miller, Amos C.
Mitchell, John J., Jr.
Moulton, F. R.
FOUNTDER MEMBERS
Xestor, Miss Agnes
Olander, Victor A.
Osland, Birger
Palmer, Potter
Palmer, Mrs. Potter
Parker, Maj.-Gen. Frank
Peabody, Col. Stuyvesant
Peterson, Charles S.
Pick, George
Pusey, Dr. Wm. Allen
Reynolds, George M.
Robinson, Theodore W.
Sargent, Fred W.
Scott, Dr. Walter Dill
Seabury, Charles W.
Shaffer, John C.
Shaw, Arch W.
Sprague, Col. Albert A.
Stevens, Eugene M.
Streyckmans, Maj. F. J.
Sunny, Bernard E.
Taylor, Orville J.
Thomason, S. E.
Upham, Mrs. Frederic W.
Wood, Gen. Robert E.
Woll, Matthew
Woodruff, George
^^m
m^
MS;
Aage, Richard L.
Allbright, W. B.
AUyn, A. C.
.Ames, James C.
.Andersen, Arthur
•Armour. Lester
.Armour, Philip D.
Arnold, Hugo F.
Averv, S. L.
Baeh'r. William B.
Balaban, Barney
Bateman, Floyd L.
Baur, Mrs. Jacob
Beckley, Gordon D.
Behrens. Herman A.
Bermingham, Edward J.
Bertha, Edward M.
Block, L. E.
Block, P. D.
Blum, Harry H.
Breckenridge, Karl S.
Breitung, Albert
I 131 1
Bridges, Frederick J.
Brisch. Michael
Britigan, Wiliam H.
Brown, Scott
Browne, Aldis J.
Brunt, J. P.
Buckingham, George T.
Budd, Britton I.
Buehler. A. C.
Buffington. E. J.
Burnette, William A.
FOUNDER MEMBERS— Continued
Burnham, Hubert
Butler, Paul
Butler, Rush C.
Byfield, Ernest
Caldwell, Clifford D.
Cardwell, J. R.
Carnahan, C. C.
Carpenter.
Mrs. John Alden
Carr, Robt. F.
Catcs, Dudley
Chamberlain, George L.
Cermak. Hon. Anton J.
Chapman, Theodore S.
Clarke, Harley L.
Clay, John
Cleveland, Paul W.
Clow, Harry B.
Clow, William E.
Collins, Richard J.
Collins, WiUiam M.
Cowles, Alfred
Crawford, David A.
Cross, Henry H.
Crowell, Henry P.
Cudahy, E. A.. Jr.
Cummings, William C.
Cuneo. John F.
Cunningham, Frank S.
Dahlberg. B. G.
Davis, General Abel
Davis, Paul H.
Dawes, Charles Cutler
Dawes, Charles G.
Dawes, Rufus C.
DeVry, Herman A.
Dewev, W. M.
Dick, A. B.
Dixon, George W.
Donnelley, Thomas E.
Downs, L. A.
Durham, Raymond E.
Earle, S. Edwin
Eckstein, Louis
Eitel, Karl
Elfborg, Henry G.
Elston, r. C, Jr.
Emerich, M. L.
Epstein, Max
Evans, Evan
Evans, Timothy W.
Everitt, George B.
Farnum, H. W.
Fentress, Calvin
Field, Marshall
Finigan, Thomas
Florsheim, Leonard S.
Foote, Peter
Foster, Charles K.
Freund, I. H.
Getz, George F.
Gillette, Howard F.
Glore, Charles F.
Goble, E. R.
Goddard, Rov H.
Goodrich, A.'W.
Gorman, James E.
Graf, Robert J.
Graham, Ernest R.
Greenebaum, M. E.
Griffiths, John
Grigsby, B. J.
Grunow, W. C.
Hale, William B.
Hamill, Alfred E.
Hanley, H. L.
Hanson, C. H.
Harding, John P., Jr.
Harris, Albert W.
Harris, H. L.
Harris, Hayden B.
Harrison, Monroe
Haskell, Chnton H.
Hastings. Samuel
Hay, C. W.
Hearst ,
William Randolph
Hertz, John D.
Hines, Ralph J.
Holzworth,
Christopher E.
Hopkins, J. M.
Howard, Harold A.
Hurd, Harry Boyd
Hurlev, Edward N.
Hutcliins, J. C.
Jelke. John F., Jr.
Joyce, P. H.
Juergens, H. Paul
Kaspar, Otto
Keefe, J. S.
Keehn, Roy D.
Kelly, D. F.
Kesner, J. L.
Kirkland. Weymouth
Knickerbocker,
Charles K.
Krenn S: Dato
Kruetgen. Ernest J.
Laadt, Anton
Lamont, Robert P.
Lasker, Albert D.
Leach, George
Lefens, Walter C.
Lehmann. E. J.
Lehmann, Otto
Lennox, E.
Logan, Frank G.
Long, William E.
Lynch, John A.
MacDowell, C. H.
MacVeagh. Fames
Malcolm, Geo. H.
Mandel. Edwin F.
Mark. Clayton
Maughan, M. O.
Maynard. H. H.
McCormick, Chauncey
McCormick. Harold F.
McCormick,
Colonel Robert R.
McCulloch, Charles A.
McGarry. John A.
Meyercord, George
Miller. Amos C.
Mitchell, John J., Jr.
[152]
Mitchell, William H.
Monroe, W. S.
Montgomery, James R.
Moore, Harold A.
Morris. Harrv
Mueller, Paul' H.
Murphy, Walter
Myers, L. E.
Nahigian, S. H.
Newcomet, H. E.
Norcott, Henry F.
Norris, Lester J.
O'Brien, J. J.
O'Leary, John W.
Osland, Birger
Otis, Joseph E.
Palmer, Potter
Paschen, Chris
Peabody, Augustus S.
Peabody,
Colonel Stuyvesant
Peabody,
Mrs. Stuyvesant
Peacock, R. E.
Pearce, Charles S.
Peirce, A. E.
Peterson, Charles S.
Pick, George
Pike, Charles Burrall
Poppenhusen, C. H.
Powell, Isaac N.
Rathje, Frank C.
Rawson, Frederick H.
Regensteiner, Theodore
Reynolds, George M.
Robinson, Theodore W.
Root, John W.
Ross, Thompson
Ross, Walter S.
Rothschild, Maurice L.
Ryckoff, A. M.
Ryerson, Joseph T.
Schaffner, Robert C.
Schmidt, Mrs. Minna
Schuttler, Walter
Schuyler, Daniel J.
Schwinn, Ignaz
Scudder, Lawrence W.
Seubert, E. G.
Shaffer, John C.
Sills, Clarence W.
Smith. Solomon A.
Sprague,
Colonel Albert A.
Stern, L. F.
Stewart. Robert W.
Straus. Martin L.
Strawn, Silas H.
Stuart, Harold L.
Stuart, John
Sullivan, Boetius H.
Sunnv, Bernard E.
Swift', Charles H.
Swift, Harold H.
Swift, Louis F.
Tavlor, Orville J.
Taylor, W. L.
Thibodeau.x, Page J.
FOUNDER MEMBERS—Continued
Thompson, John R.. Jr.
Thompson, Hon.
WilUam Hale
Thome, Robert J.
Uihlein, Edgar J.
Upham,
Mrs. Frederic VV.
Van Sicklen, N. H.
Vopicka, Charles J
Walgreen, C. R.
Warner, Ezra J.
Watts, Harry C.
Weisiser, Cary N., Jr.
Wieboldt, Werner A.
Wilson, Walter H.
Winans, Frank F.
Winn, Matt J.
Woodruff, George
Woods, Frank H.
Worcester, Charles H.
.■\dler. Max
Albert, Dr. Allen D.
Black, Herman
Blake, Mrs. Tiffany
Buckley, Homer J.
Bundesen,
Dr. Herman N.
Burnham, Daniel H.
Busch, Francis X.
Carpenter, John .-Mden
Chase, Dr. Harry W.
Dawes, Mrs. Rufus C.
Evans, David
Fairbank, Mrs. Kellogg
Foreman, Gen. Milton J.
Guck, Homer
SUSTAINING MEMBERS
Hettler, Sangston
Hutchins,
Dr. Robert Maynard
Kelly, Edward J.
KnoK, Colonel Frank
Lewis, Mrs. Jas. Hamilton
MacLeish. Mrs. Andrew-
Mayer, Mrs. David
McLennan, Donald R.
Meeker. Mrs. Arthur
Morrison,
Mrs. James W.
Moulton, Dr. F. R.
Nestor, Miss Agnes
Olander, Victor A.
Palmer, Mrs. Potter
Parker,
Major-General Frank
Pusey,
Dr. WiUiam Allen
Scott. Dr. Walter DiU
Seabury, Charles W.
Shaw, Arch W.
Simms, Mrs. Albert G.
Stevens, Eugene M.
Stock. Dr. Frederick A.
St rev ckmans, Ma j . Felix J .
Thomason, S. E.
Traylor. Melvin A.
Voegeli, Henry E.
WoU, Matthew
Wood, Gen. Robert E.
COMMITTEE CH.\IRMEX
Burridge D. Butler, Agriculture
Chauncey McCormick, Art
E. W. Lloyd, Electrical
Gen. Charles G. Dawes, Genera! Finance
Dr. James A. James, Historical
Homer J. Buckley, Public Information
C. W. Seabury. Insurance
C. C. Carnahan, Legal
Dr. W. A. Pusey. Medical Sciences
Fehx J. Streyckmans, Nationalities
Paul H. Davis, Amateur Radio
George W. Dixon. Religion
Dr. Henry Crew, Scientific Publications
Col. Roliert R. McCormick. Sports
Sidney S. Gorham, Traffic Control
Carnahan &: Slusser, General Attorneys
ARCHITECTURAL COMMISSION
Harvey Wiley Corbett. Chairman, New York
Edward H. Bcnnet,
Chicago
Arthur Brown. Jr.,
San Francisco
Daniel H. Burnham.
(ex-officio) Chicago
Hubert Burnham, Chicago
Alfred Geiffert, Jr.,
New York
*Ferruccio Vitale,
New York
Paul Philippe Cret,
Philadelphia
John A. Holabird,
Chicago
Raymond Mathewson
Hood, New York
Ralph T. Walker,
New York
H
STAFF OF A CENTURY OF PROGRESS
Lenox R. Lohr,
Assistants to General Manager :
J. F. Bell
F. C. Boggs
M. S. Daniels
M. S. McGrew
John Stew^art
C. W. Fitch, Director of Exhibits
Louis Skidmore, Assistant Director of
Exhibits
E. R. Bartley. Director of Promotion
A. H. Kirkland, Assistant Director of
Promotion
M. M. Tveter. Con
General Manager
F. R. Moulton, Director Concessions
M. P. Kerr. .Assistant Director of Con-
cessions and Assistant Treasurer
P. J. Byrne, First Assistant Secretary
B. L. Grove, Second Assistant Secre-
tary
R. I. Randolph. Director of Operations
and Maintenance
Assistant Directors of Operations and
Maintenance:
C. W. Farrier
J. C. Mannerud
ptroller
■"Deceased.
[153]
STATE COMMISSIONS
ARKANSAS
Honorable J. M. FutrcU—
Governor of Arkansas
Dr. L. J. Kosminsky —
Chairman
Marion Wasson —
Treasurer
A. VV. Parke — Secretary
CALIFORNIA
Honorable James Rolph —
Governor of California
Leland W. Cutler — Chair-
man
Aubrey Davidson
A. B. Miller
Adolfo Camarillo
Fred W. Kiesel
EXECUTIVE STAFF
Theodore Hardee — Direc-
tor
Harold VV. Bower — Secre-
tary
Chas. P. Bayer — Super-
visor of Construction
COLORADO
Honorable Edwin C.
Johnson — Governor of
Colorado
Edwin J. Holman^
Chairman
Robert M. Henderson
John T. Joyce
Vernon Pciffer
Jas. B. Ryan
W. H. Twining
Byron G. Rogers
Jesse F. McDonald
Dr. George Norlin
Dr. Charles A. Lorv
Dr. M. F. Coolbaugh
Dr. B. M. Rastall
Edward D. Foster —
Secretary
EXECUTIVE STAFF
John T. Burns — Field
Commissioner
FLORIDA
Honorable David Sholtz,
Governor of Florida —
Chairman Ex-Officio
W. C. Hodges — Chairman
A. W. Wagg— Vice-chair-
man
J. W. Turner
A. M. Taylor
A. W. Young
M. O. Harrison
Dwight L. Rogers
C. M. Collier, Sr.
George W. McRory
Fred B. Nordman, Jr.
S. E. Teague
Mrs. Edna G. Fuller
Nathan Mayo
EXECUTIVE STAFF
Earl VV. Brown —
Manager
Phineas E. Paist,
Harold D. Steward,
Architects
GEORGIA
Honorable Eugene Tal-
mage, Governor of
Georgia — Chairman
Ex-Officio
Roy LeCraw — Chairman
R. R. Whitman — Secre-
tary
Scott W. Allen
John A. Brice
Herbert Porter
Wiley L. Moore
Major Clark Howell, Jr.
Dr. George Brown
Peter S. Twitty
S. W. McCallie
Miss Hattie Hardy
William M. Davis
J. Ralston Cargill
M. E. Duvall
J. F. McCracken
Z. W. Copeland
Norman Elsas
V. J. Slaughter
Virgil W. Shepard — Di-
rector
A. O. V. Bailey
ILLINOIS
Honorable Henry Horner,
Governor — Chairman
Honorable Louis L. Em-
merson — Vice-Chair-
man
Honorable Thos. F.Dono-
van— Lieutenant-Gov-
ernor, JoUet
MEMBERS OF SENATE
Roy C. Woods
R. J. Barr
Chas. H. Thompson
R. V. Graham
R. M. Shaw
Peter P. Kielminski
R. Wallace Karraker
Harold G. Ward
Francis J. Loughran
MEMBERS OF HOUSE
E. J. Schnackenberg
Richard J. Lyons
Frank Ryan
WiUiam E. King
David E. Shanahan
Harry L. WiUiams
Bernard J. Kewin
John D. Upchurch
Thos. P. Sinnett
Arthur Roe
CITIZENS
Noble Brandon Judah
George F. Harding
Anthony Czarecki
Mrs. William Leonard
Karcher
U. J. Herrmann
J. F. Cornelius
Fred P. Watson
Paul Demos
Colonel H. VV. Ferguson
B. F. Baker
Mrs. Florence Fifer
Bohrer
Homer J. Tice
Carter H. Harrison
Boetius Sullivan
Mrs. Sarah Bond Hanley
Eli M. Strauss
Peter B. Carey
ILLINOIS EXECUTIVE
STAFF
James Weber Linn —
Secretary
Dr. M. M. Leighton—
Director Mines & Min-
erals
C. C. Whittier — Assisting
Director Mines & Min-
erals
Dean H. M. Mumford—
Director Agriculture
Chas. Herrick Hammond
— Architect
Mrs. Mary L. Silvis— Di-
rector, Public Welfare
exhibit
Miss Jane Addams,
Mrs. John Cornwall,
Honorary Chairmen
Illinois Hostesses
Mrs. Carter H. Harrison
— General Chairman,
Hostesses, Illinois Hos-
tess Building
Mrs. Paul Steinbecker —
Vice - General Chair-
man, Hostesses, lUinois
Hostess Building
INDIANA
Honorable Paul V. Mc-
Nutt — Governor of In-
diana
A. Murray Turner —
Chairman
Richard Lieber — Director
E. J. Barker — Secretary
Wm. H. O'Brien
VV^m. Alpen
Chas. O. Grafton
Perry McCart
Mrs. H. B. Burnet
Frank C. Ball
Thomas Hibben — Archi-
tect
[154]
IOWA
Clyde L. Herring — Gov-
ernor of Iowa
Mrs. Alex Miller
C. W. Storms
Leo J. Wegman
Ray Murray — Chairman
Frank G. Snyder
Ross Ewing — Secretary
MASSACHUSETTS
Honorable Jos. B. Ely —
Governor of Massa-
chusetts
Samuel H. Wragg —
Chairman
Victor F. Jewett
John A. Jones
Chas. J. OMalley
MICHIGAN
Honorable William A.
Comstock, Governor of
Michigan — Chairman
Ex-Officio
Wm. F. Knudsen — Chair-
man
Eugene H. McKay
Mrs. Noves L. Averv
Willard Dow
.^dolph F. Heidkanip
Frank P. Darin
EXECUTIVE STAFF
Geo. E. Bishop — Secre-
tary-Manager
Mrs. Donna Nash — Sec-
retary
Albert Kahn — Architect
MINNESOTA
Honorable F. B. Olson —
Governor of Minne-
sota
F. W. Murphy — Chair-
man
Fred P. Fellows — Secre-
tary
S. Valentine Saxby
Perry S. Williams
T. M. Madden
EXECUTIVE ST.\FF
David S. Owen — Execu-
tive Director
C. R. Brown — Techni-
cal Director
MISSISSIPPI
Honorable M. S. Conner.
Governor of Missis-
sippi— Chairman — Ex-
Officio
E. H. Bradshaw — Chair-
man
Walker Wood
J. C. Holton
STATE COMMISSIONS
(Continued)
EXECUTIVE STAFF
J. M. Dean — Director of
Exhibits
J. T. Copeland — Assistant
Director of Exhibits
MISSOURI
Honorable Guy B. Park,
Governor of Missouri
— Chairman Ex-Officio
Hunter L. Gary — Chair-
man
Albert N. Clark
J. C. Morgan
H. C. Chancellor
E. \. Duensing
Paul Groeschel
Robert E. L. Marrs—
Secretary
NEW YORK
Honorable Herbert H.
Lehmann — Governor
of New York
Cosmo A. Cilano — Chair-
man of Commission
Berne A. Pyrke
Ralph A. Gamble
Frank F. Graves,
Chas. H. Baldwin,
Lithgow Osborne,
Ex-Officio Members of
the Commission
EXECUTIVE STAFF
Chas. E. Ogden — Secre-
tary
Eugene Schoen — Tech-
nical Adviser
Frank Darling — Associate
Adviser
Gilmore D. Clarke — As-
sociate Adviser
Mrs. Evelyn G. Briggs —
New York Hostess
Mrs. Santina Leone —
New York Hostess
AUyn Jennings
NORTH DAKOTA
Honorable William
Langer, Governor of
North Dakota — Chair-
man
Robert Byrne
John Husbv — Secretary
Mrs. E. B. Goos
Martin J. Connolly
Alex Stern
EXECUTIVE STAFF
Alice Moshier — Secretary
Director
OHIO
Honorable George White,
Governor of Ohio —
Chairman
[1551
Charles F. Henry — Direc-
tor
Charles F. Williams
Charles H. Lewis
Geo. R. Boyce — Resident
Commissioner
E. E. Hawes — Technical
Staff
SOUTH DAKOTA
Honorable Tom Berry —
Governor of South Da-
kota
C. A. Russell— Director
John A. Boland
TEXAS
Honorable Miriam A.
Ferguson — Governor
of Texas
L. E. Suavely — Chairman
Tucker Royall - — Vice -
Chairman
Mrs. Florence T. Gris-
wold — Director, Wo-
men's Division
J. C. Kennedy
C. M. Caldwell
Wilbur C. Hawks
J. Lindsay Dunn
Ross Rogers
T. H. Davis
W. H. Mayes
P. W. Sternenberg
C. E. Walden
A. M. Matson
J. W. Carpenter
H. L. Birney
E. J. Marston
John C. Griffith
Walter H Beck
George Sealy
L. W. Reed
.\. D. Simpson
W. P. Hobby
J. W. Young
W. J. Neale
Frank P. Holland
E. S. Fentress
W. V. Crawford
TEXAS EXECUTIVE STAFF
Porter A. Whaley — Sec-
retary-Treasurer
E. H. Whitehead— Gen-
eral Manager
WASHINGTON
Honorable Clarence D.
Martin — Governor of
Washington
.\. E. Larson — Chairman
B.N. Hutchinson — Secre-
tary
E. F. Benson — Executive
Commissioner and Di-
rector
(ft fl n n M in
^^
Do not leave Chicago
without seeing
"THE HALL
OF MIRACLES"
/'// the W estinghome Exhibit
You really have not seen the Century of Pro-
gress Exposition unless you have visited the
Westinghouse Exhibit in the Electrical Building.
One of the most interesting and colorful of all
the exhibits on the Exposition grounds, it devotes
considerable space to a display of the very latest
developments in electrical science, direct from
the famous Westinghouse Research Laboratories
on "Miracle Hill" in East Pittsburgh.
Here you will actually see what modern engi-
neering skill is preparing for tomorrow — transmis-
sion of power by radio, "black light," air condi-
tioning, models of stream-lined railroad trains,
a miniature automatically-operated steel rolling
mill, and many other interesting devices.
There, you will also find modern industrial
equipment of every type and size, from a giant
steam turbine model to a delicate light-sensitive
electric "eye" that controls great electrical
machines. And for the ladies, there is an electri-
cally-equipped kitchen and a laundry, with a
complete display of Westinghouse dual-automatic
refrigerators, ranges, washers, and the whole
line of quality electrical appliances for the home.
Don't miss the Westinghouse Exhibit.
Westinghouse
I l.iO 1
STATE COMMISSIONS—Concluded
Nathan Eckstein
R. L. Rutter
F. C. Brewer
Dan T. Coffman
WEST VIRGINIA
Honorable H. G. Kump
■ — Governor of West
Virginia
Albert G. Mathews —
President
Ralph M. Hiner — Vice-
President
Albert W. Reynolds, Jr.
Lee J. Sandridge
A. L. Hemlick
Robert L. McCoy
Mrs. S. W. Price
William B. Hogg
J. Blaine McLaughlin —
Secretary
Colonel J. H. Long
VV'ni. T. Williamson
WISCONSIN
Honorable A. G. Schme-
deman — Governor of
Wisconsin
Charles H. Phillips-
Chairman
E. E. Bruhn — Manag-
ing Secretary
Herman E. Boldt — Vice-
Chairman
Walter G. Caldwell—
Treasurer
Cornelius Young
E. M. Brunette
Jerry Fox
EXECUTIVE STAFF
Ross Johnston — Director
Mrs. Esther Haas
J. H. Carroll
E. G. Smitli
Carlton William Mauthe
Geo. A. Nelson
Wm. D. Thompson
Paul A. Hemmy
Gustav A. Dick
J. L. Barchard — Di-
rector
HAWAII
John Mason Warinner
Harold P. Coffin
PUERTO RICO
Honorable Jas. R. Bev-
erly — Governor of
Puerto Rico
Honorable Robert Hayes
Gore — newly appoint-
ed governor of Puerto
Rico
William A. D'Egilbert
— Commissioner
J. H. Cerecedo — Special
Representative of
( jovernment of Puerto
Rico
LIST OF FAIR EXHIBITORS
Below is a list of the exhibitors and the building in which each is
found, in A Century of Progress. The total exhibits run into the thou-
sands, as in many cases one exhibitor may have several exhibits.
— A —
Abbott Laboratories
A vitamin exhibit demonstrating the
vitamins for pharmaceutical and biolog-
ical products for medicinal use — Hall of
Science.
Addressograph Multigraph Corporation
Addressing, letter - writing, and ofiFice
equipment — General Exhibits Group, Pa-
i.
Advance Pattern & Foundry Company
Display of kitchen utensils — Florida
House.
Agfa Ansco Corporation
A photographic service, photographic sup-
plies, and fihii — General Exhibits Group,
Pavilion 2.
Ahlberg Bearing Company
An eighteen-foot cast in the ceiling of a
display featuring ball-bearings ^ Travel
and Transport Building.
Alemite Corporation
A demonstration of alemite lubrication
with a cutaway chassis as a special fea-
ture— Travel and Transport Building.
Allen, Edgar
Exhibit of human eggs and ovarian hor-
mones—Hall of Science.
Allied Mills
achinery for the processing of
and
nd Agricultural
foods, grams
of products — Food
Building.
Alouf, M.
Imported French jewelry,
fumery— General Exhibits
Altorfer Brothers Company
Exiiibit of a washing machine ai
iron in one of the model houses i
Home and Industrial Arts group.
exhibit
Amateur Radio Exhibit Association
An exhibit showing the actual making
of simple receivers, transmitters, and
other radio apparatus and their use
staged by the World's Fair Amateur
Council— Travel and Transport Building.
Amend, Fred W.
Showing the manufacture of Chuckle
Jelly beans, and a display of confection-
ery—Foods and Agricultural Building.
American Asphalt Paint Company
Exhibit of aluminum and asphalt paints
— General Exhibits Group, Pavilion 1.
American Batesville Furniture Company
Dining room furniture in Lumber Indus-
tries House.
American College of Surgeons
Tellmg the story with portraits and dio-
ramas, and historical objects of the prog-
ress in surgery in America in the last
one hundred years as a part of the Med-
ical Display— Hall of Science.
American Colortype Company
An exhibit showing the processes of col-
ortype printing and a display of equip-
ment—General E.xhibits Group, Pavil-
American Committee for the Control of
Rheumatism
A display in connection with the Medical
Section showing the advancement made
in the treatment of arthritis— Hall of
Science.
American Evatype Corporation
A display showing the manufacture of
rubber stamps in the General Exhibits
Group, and another display manufactur-
ing small name plates for homes in Home
Planning Hall-Gcncral Exhibits Group,
Pavilion 3.
ififlAMyl
[157]
L-0*F Polished Plate
Glass and Quality
Window Glass have
been used in glaz-
ing a majority of the
World's Fair buildings.
LIBBEY • OWEMS ■ FORD GLASS COMPANY, TOLEDO, OHIO,
/oclurcrj of Highest Quality Flat Draun II indow Class. Polished Plat,
Glass and Safety Glass; also distributors oj Figured and Wire Glass manufac
tured by the Blue Ridge Glass Corporation of Kingspon, Tennessee.
m
LiBBEY- Owens
QUALITY GLASS
Ford
[158;
LIST OF FAIR EXHIBITORS— Continued
American Express Company
All exhibit of Us travel, financial and
foreign shipping services— Hall of Science.
American Gas Association
Exhibit featuring gas service as the uni-
versal purveyor of heat — Gas Industry
Hall.
American Gas Products Company
Ho
range
General Ho
Inc.,
American Gladiolus Society
Gladiolus garden — Special Buildings.
American Heart Association
Prevention of heart disease— Hall of
Science.
American LaFrance and Foamite Indus-
tries, Inc.
A display of motor fire apparatus, and
fire extinguishers — Travel and Trans-
port Building,
American Laundry Machinery Company
Dry and wet cleaning apparatus used by
Carl Stockholm Inc.— General Exhibits
Group, Pavilion 4.
American Library Association
Hospital library— Hall of Science.
American Medical Association
Story of medicine from days of saddle-
bag doctor to the present.
American Metal Crafts Company
Jewelry— Novelties— Trophies, etc.— Gen-
eral Exhibits, Pavilion 4.
American Optical Company
Exhibit of all types of optical instru-
ments—Hall of Science.
American Pharmaceutical Association
American pharmacy— Hall of Science.
American Radiator and Standard Sani-
tary Corp.
.-\ h)uilding — Special Building.
American Railway Association
A display of standard railway crossing
and stop signals, showing the develop-
ment of these safety appliances in rail-
roading—Travel and Transport Building.
American Rolling Mill Company
Frameless steel house— Home and Indus-
trial Arts group.
American Society for the Control of
Cancer
History of treatment of cancer — Hall of
Science.
American Steel Foundries
A display showing the development of
the Railroad Car Cupper, and of railway
safety in the past one hundred years —
Travel and Transport Building,
American Stove Company
Dioramas showing the development of
the kitchen, with modern kitchens fea-
turing the Magic Chef gas ranges — Home
Planning Hall, Ranges also shown in
Masonite, Lumber Industries, Good
Housekeeping-Stransteel, Design for Liv-
ing, and Florida houses.
American Telephone and Telegraph
Company
An extensive display designed to aid the
story of communication as told in the
Radio & Communication Building. It
includes telephone and other communica-
tion apparatus and teletype writers and
telephone switchboards — Electrical Build-
ing,
American Urological Association
Development of urological instruments
and treatment— Hall of Science.
American Walnut Manufacturing Asso-
ciation
I'se of plywoods, and veneers in fine
cabinet woods — General Exhibits Group.
Anderson E.xpeller
soy bean:
cultural Group.
Anest, George A.
An exhibit of automobiles and trailers,
in their application to world touring —
Travel and Transport Building,
Ansell Simplex Ticket Company
A printing display showing the printing
of machine tickets and roll tickets —
General Exhibits Group, Pavilion 2.
Anthracite Institute
An exhibit showing a model of a mod-
ern fuel conveyor, and a machine for
emptying ashes— Home Planning Hall,
Architectural Guild of Small Home De-
sign
An exhibit showing the modern trend in
the architecture of small and economical
homes— Home Planning Hall.
Armstrong Brothers Tool Company
.^n exhiibt of tools for various trades-
General Exhibit!
A, Arouani, K, Arouani, Garbeil Hakim
Historical exhibit — General Exhibits
Group, Pavilion 4,
Associated Cooperage Industry of Amer-
ica
Showing the manufacture of many kinds
of barrels, kegs and staves, with a va-
ried exhibit of products — Foods and Agri-
cultural Building.
Association of Manufacturers of Chilled
Car Wheels
A dynamic exhibit showing how molten
metal is poured for the forming of car
wheels bv means of a model, and illus-
tration—travel and Transport Building.
Atlantic and Pacific Tea Company, The
Great
Display of A & P Products and distri-
bution in connection with amusement
features— Special Building,
Atlas Brewing Company
A miniature brewery, showing the proc-
ess of beer making with mural paintings
depicting the raising of hops, malt, and
other brewing ingredients • — Foods and
Agricultural Building.
Ayer Company
Vitamins— Hall of Science.
— B —
Bakelite Corporation
Exhibit of Bakelite— Hall of S '
Baker and Company, Inc.
An exhibit of platinum-Hall of S
Baker Furniture Company
Furniture for Good Housekeeping-Stran
steel House.
Baldwin Piano Company
A display of pianos — General Exhibit:
Group. Pavilion 3.
Ball Brothers
A display showing the process of con
serving fruits and vegetables, and exhibi
of modern containers — Foods and --\gri
cultural Building,
Baltimore and Ohio Railway
A display of railway equip:
scenic exhibits — Travel and Transport
Building.
Barber-Greene Company
Display of tractor — outdoor area — ^Travel
and Transport Building.
Barrett Cravens Company
An exhibit of lift trucks and portable
elevators— General E.xhibits Group, Pa-
Barrett, C, E,, and Company
A display of the assembly fountain
pens — General Exhibits Group, Pavilion 4.
r 159 ]
I ere you will see a gas flame freeze has made possible the livable basement. It has
water into ice cubes, giant burners that make created a new art in cookery. And it has in-
the thermometer shoot to 3000°F. and other troduced silent refrigeration, an uninterrupted
graphic portrayals of A Century of Progress supply of hot water and other up to the minute
In the gas industry. conveniences.
Modern, automatic gas service has completely Gas Industry Hall adjoins Home Planning Hall,
transformed the heating tasks of home , — -^ located on Leif Eriksen Drive between the
and industry. It has introduced econo- /g,' "°?Mft\ 23rd Street & 31st Street enlronces to
mies and leisure hitherto unknown. It Wj^'-.,1F,o' ,^ the grounds. We shall be expecting you.
AMERICAN GAS ASSOCIATION
420 Lexington Avenue, New York, N. Y.
1 loo ]
LIST OF FAIR EXHIBITORS— Continued
Bauer and Black (Kendall Company)
I'hainiactut.cal supplies— Hall of Science.
Baumgarten, Joseph
An cxhilHtmn of portraiture— General Ex-
hibits Group, Pavilion 2.
Bausch and Lomb Optical Company
A display of lenses— Hall of Science.
Bellaire Enamel
Kxhihit of refrigerator dishes in modern
houses— Home and Industrial Arts Group.
Beloit College (Logan Museum)
An exhibit of educational methods, co-
operative with the educational theme of
the Social sciences— Hall of Social Science.
Berland Shoe Stores, Inc.
A display of shoes, and other modern
footwear — General Exhibits Group, Pa-
vilion 4.
Birtman Electric Company
An exhibit of electrical appliances, de-
vices and installation of apphances in
house-Home Planning Hall.
Blauenthal and Company, Sidney
A display of rich velvets and other pile
fabrics— General Exhibits Group, Pavil-
ion 5.
Book House for Children
An elaborate display with scenic effects
of the company's volumes for children —
Hall of Social Science.
B org- Warner Corporation
A display of automotive household, agri-
cultural, marine, and industrial products
featured by an illuminated glass paneled
automobile, demonstrating the p a r ts
manufactured by the company — Travel
and Transport Building.
Bosch, Fr. E.
An exhibit of electrical apparatus brought
from Dusseldorf, Germany — Electrical
Building.
Boys Scouts of America
A display showing the ideals and the
growth of the Boy Scouts' organization
in America— Hall of Social Science.
Boye Needle Company
A display of needles, notions, kitche
■Ho
Pla
Hall.
Boyer Chemical Laboratory Company
A display of perfumes — General Exhibits
Group. Pavilion 4.
Brinks Express Company
An exhibit demonstrating the use of
trucks for the transfer of money in large
quantities — Travel and Transport
Building.
Bristol-Myers Company
A display of a giant toothpaste tube —
General Exhibits Grciup, Pavilion 4.
Brunswick-Balke-Collender Company
A display of billiard mom recrea'tion
equipment featuring two bars, and his-
torical collection of billiard cues— Gen-
eral Exhibits Group, Pavilion 1.
Bryant Heater and Manufacturing Com-
pany
Installation of a gas- fired boiler — Mason-
ite House. Exhibit of gas heating— Home
Planning Hall.
Builders Iron Foundry
A display of meters- General Exhibits
Group. Pavilion 1.
Burpee Can Sealer Company
.\ display of canning processes — Foods
and Agricultural Group.
Burroughs Adding Machine Comnanv
A display of business machines— General
Exhibits Group, Pavilion 3.
Burroughs-Wellcome Company
A display of pharmaceutical and biolog-
ical material — Hall of Science.
Burton-Dixie Corporation
An exhibit of mattresses and feathers —
Hall of Science. Exhibit of mattresses
and lounge chairs — Rostone House.
— c —
Caie, Thomas J., and Company of Illi-
nois
A display of Book of Knowledge — General
Exhibit
up, PavilK
Campbell, S. J., Company
Living room furniture — Lumber Indus-
tries House.
Canada, Dominion of
A display of tourism, industry and handy
work— Travel and Transport Building.
Capehart Corporation
Electric radio and victrola— Florida House.
Cardozo, Leo
A display of jewelry — Gen
up, V:
xhibits
n Northerly
■ium houses
of the agri-
a dairy and
Agricultural
and de-
Carnegie Steel Company
.•\n exhibit of the latest railway steel on
which fast trains are sent— Travel and
Transport Building.
Carpet Washer Company
Demonstration of Hamilton Beach carpet
washer— Home Planning Hall.
Case, J. I., Company
An exhibit of automobiles and trucks-
Travel and Transport Building.
Catholic Church Extension
A display of a Pullman car equipped to
conduct religious services — Special
Building.
Central States Dahlia Society
Dahlia garden— Home and Industrial Arts
Group.
Century Dairy Exhibit, Inc.
The large dairy huihling r
Island near Adler Planeta
the exhibits of this branch
cultural industry as told by
its products — Foods and
Group.
Century Electric Company
A display of electrical appli
vices— Electrical Building.
Century Homes, Inc.
The House of Tomorrow, a circular glass
house — Home and Industrial Arts Group.
Chappel Brothers, Inc.
An exhibit showing manufacture of bird
and dog foods — Hall of Science.
Charlotte Furniture Company
Guest room— Lumber Industries House.
Chenev Brothers Company
Fabrics— W. &• .1. Sloane House.
Chesapeake and Ohio Railroad
Miniature models of trains and principal
stations-Travel and Transport Building.
Chicago Assn. of Painters and Sculptors
Lounge-Home Planning Hall. _
Chicago and Northwestern Railway
A display of the early pioneer engine,
and other exhibits telling its history —
Travel and Transport Building.
Chicago Board of Health
.•\n exhibit showing the remarkable im-
provement of health conditions in Chicago
—Hall of Science.
Chicago Bridge and Iron Works
A display of pictures of steel storage tanks
—General Exhibits Group, Pavilion 1.
Chicago, Burlington and Quincy Rail-
way
A display of the company's history, and
that of rkilroading-Travel and Transport
Building.
Chicago Camera Club
An exhibit of modern photography — Gen-
eral Exhibits Group, Pavilion 2.
[ 161 ]
THE LEADER IN A CENTURY OF PROGRESS
OF REFRIGERATION
AIR-COOLED
ELECTROLUX
NEW.
THE
^OL
REFRIGERATOR
Lowest Operating Cost
Permanent Silence
Freedom from Repairs
Gas Company Service
WHATEVER you look for in an
automatic refrigerator, you'll
find it in the New Air-Cooled Elet-
trolux. And you'll find MORE! A
vital advance in the science of home
refrigeration makes the New Elcc-
trolux an even finer, simpler, more
satisfying refrigerator than ever be-
fore developed.
The New Air-Cooled Electrolux
has no moving parts — no belts, no
motors, no fans — to wear or cause
noise. It uses no water. A tiny gas
flame does all the work. Circulates
the refrigerant which produces con-
stant steady cold . . . jilenty of ice
cubes. No wonder, therefore, that
the New Air-Cooled Electrolux is
absolutely silent, is the most econom-
ical refrigerator you've ever heard of.
And no wonder that it can be de-
pended on to give carefree, trouble-
free refrigeration now . . . and after
years of use.
But ins[)ect the New Air-Cooled
Electrolux for yourself! It's on dis-
play in Home I'laiming Hall and at
your local gas company. Representa-
tives are on hand at all times to ex-
plain its amazing operation to you.
Even though you may not be con-
templating the purchase of an auto-
matic refrigerator right now, you'll
want to see this
greatest refrigera-
tion achievement of
modern engineering skill. Money can-
not buy a finer refrigerator! Yet the
price of the New Air-Cooled Electrolux
is scaled to 1933 i)ocketbooks — may
never again cost as little to own. Electro-
lux Refrigerator Sales, Inc., subsidiary
of Servel, Inc., Evansville, lud.
Other Servel refrigeration products on dis-
play at Home Planning Hall are:
SERVEL HERMETIC REFRIGERATOR
SERVEL CRUSADER REFRIGERATOR
SERVEL COMMERCIAL EQUIPMENT
SEE IT ON DISPLAY HOME PLANNING HALL
1 162
LIST OF FAIR EXHIBITORS— Continued
Chicago Centennial Dental Congress
The story of dentistry— Hall of Science.
Chicago Faucet Company and Fiat
Metal Company
A display of metal shower bath compart-
ments, and valve and shower head com-
binations— Home Planning Hall.
Chicago Flexible Shaft Company
A demonstration of electric irons, kitchen
mixers, and toasters — Electrical Building.
Display of electric mixers in exhibit
houses.
Chicago Medical Society
Historical exhibit of medicine in Chicago.
Chicago, Milwaukee, St. Paul and Pa-
cific Railroad
The largest electric engine in the world —
Travel and Transport Building.
Chicago Pharmacal Company
riiarmaceuticals — Hall of Science.
Chicago, Rock Island and Pacific Rail-
way Company
A display featuring a "talking map,'*
describing the Golden State Limited route
to California, and the Rocky Mountain
Limited route to Colorado— Travel and
Transport Building.
Chicago Society of Miniature Painters
A colorful exiiibit of miniature paintings
—General E.-diibits Group, Pavilion J.
Chicago Tuberculosis Institute
Story of tuberculosis— Hall of Science.
Chriso Tool Works
I)cmnnstratioii of peeling machine — Home
Planning Hall.
Christian Science Publishing Society
Christian Science Reading Room — Special
Building.
Christie-Moor, Madame Winifred
Double keyboard piani3 — Hall of Science.
Chrysler Sales Corporation
Products— Special Building.
Clark Tructractor Company
.A display of vehicles powered by gas —
Travel and Transport Building.
Cleveland Clinic Foundation
A display contributing to the medical
section story with motion pictures show-
ing the constituents, formation and
growth of human cells and glands and
use of the X-ray— Hall of Science.
Clipper Belt Lacer Company
An exhibit of belt lacing machines, and
belting materials— General Exhibits
Group, Pavilion 1.
Clover Leaf Crystal Shops
Crystal engraver shown at his bench
engraving beautiful designs on crystal
ware— General Exhibits Group, Pavihon 4.
Cluett, Peabody and Company
Showing of a large diorama portraying
the way that shirt collars, underwear,
handkerchiefs, and cravats are manufac-
tured— General Exhibits Group, Pavilion 5.
Coca-Cola Company
Demonstrating the actual making of Coca
Cola— Foods and Agricultural Group.
Collier, P. E., and Son Distribution
Corporation
Distributor of magazines — Hall of Social
Science.
CoUens and Aikman
Carpeting of Florida House.
Common Brick Manufacturers Associa-
tion of America
Exhibit house— Home and Industrial -Arts
Group.
f
Companies Exhibit Commission of 1933
A vast display showing the production,
distribution and utilization in every phase
of power with a 90- foot diorama and other
striking displays in the Electrical Build-
ing.
Compton and Company, F. E.
Exhibit of Compton's Pictured Encyclo-
pedia—Hall of Social Science.
Conover Company
A demonstration of dish-washer sinks —
Electrical Building. E.xhibit of dish-
washer sink in Lumber Industries House.
Container Corporation of America
Insulation of General Houses, Inc.,
House.
Continental Scale Works
Scales— Home I'lanning Hall.
Cook, M. B., Company
F.xhibit of carbon paper, ribbons — Gen-
eral E.xhibits Group, Pavilion J.
Co-operative Exhibit of Air Passenger
Lines
Showing the remarkable advance made
in aviation passenger transportation —
Travel and Transport Building.
Copper and Brass Research Association
All elaborate display of copper, brass,
bronze, and other copper alloy, showing
their uses in utensils, in buildings, in
ships, and industrial and home uses-
General Exhibits Group, Pavilion 1.
Coppes Brothers and Zook Company
An exhibit of custom built cabinets in
the Florida House— Home and Industrial
Arts Room.
Cord Corporation
An exhibit of automobiles and airplanes-
Travel and Transport Building.
Costumers Association of Chicago
General Exhibits Group, Pavilion 4.
Coyne Electrical School
An exhibit of the teaching of electricity
—Electrical Building.
Crane Company
Plumbing, modern bathrooms, and heat-
ing materials— Home and Industrial Arts
Group. Valves and fittings— Electrical
Building.
Crowe Name Plate and Manufacturing
Company
Display of metal specialties and souvenirs
—General Exhibits Group, Pavilion 1.
Cruver Manufacturing Company
.Advertising specialties of metal, glass,
and celluloid — Hall of Science.
Cuneo Press, Inc.
A display of the processes of printing and
engraving in actual workshops and the
Gutenberg press brought from a German
museum a princip.-;!. feature-General Ex-
hibits Group, Pavilion 2.
Curtis Lighting, Inc.
Electric lighting— Electrical Building.
— D —
Dahlstrom Metallic Door Company
Installation of kitchen cabinet in General
Houses, Inc.. House-Home and Indus-
trial -Arts Group.
Deagan, J. C, Inc.
A carillon of bells— Hall of Science.
Dearborn Engraving Company
Display of Waite engraving machine from
England— General E.xhibits Group, Pa-
vilion 2.
Dee, Thos. Jr., and Company
Dental metallurgy-Hall of Science.
163 1
CL^'-^'15~^515~^5~6~ir(r6ir^'j A 0~6iyir6~^rUlS~6~^515^-^D
From outdoor pumps
to luxurious baths in
A Century of Progress
A hundred years ago a king's ransom could not buy the luxuries
of modern plumbing and heating that are within reach of all.
Even the bathrooms and kitchens of the "Gay 90's" look
crude today. They are shown in striking contrast with the latest
fixtures in the Crane exhibit of plumbing and heating in the
Home Planning Section at the Exposition. In the model homes,
Crane bathrooms offer many artistic suggestions to those who
are planning to build or modernize.
Those industrially inclined will be interested in the large
electrically operated and illuminated panel in the Electrical
Building that shows the funaion of Crane materials in the
progress of transportation, power, production, manufacturing,
and the development of natural resources.
To these exhibits, Crane Co. invites you most cordially.
CRAN E
CRANE CO., GENERAL OFFICES: 836 S. MICHIGAN AVE., CHICAGO
NEW YORK: 23 W. 44th STREET
Bramhn ar.d S^ln Office in Onr HunJrrJ ar:J Sx!y Cinrs
C^-^-^^QSLOJUULSU?.
QJI^UUUUUUISISL^^
LIST OF FAIR EXHIBITORS— Continued
Delaware and Hudson Railorad Corpo-
ration
Murals and maps showing scenic route
o( the Delaware and Hudson with relief
maps of the Hudson Coal Company —
Travel and Transport Building.
Delta Manufacturing Company
Showing the progress made in small
power driven machines found in the
homes, workshops, schools and small ex-
perimental laboratories— Electrical Build-
ing. Workshop in House of Tomorrow.
DeLugach, Frank
Display of tooth paste — General Exhibits
Group, Pavilion 4.
Dentists Supply Company of New York
An exhibit showing the art and progress
of the making of porcelain teeth and
dental accessories— Hall of Science.
Der Metalfunk Aktiengesellschaft, Zur-
ich
Quick cooking bake pots— Home Planning
Hall.
Design for Living
House of John Moore, Architect— Home
and Industrial Arts Group.
DeVoe Reynolds Company
Interior and exterior paint for W. & J,
Sloane House.
Diamond Braiding Mills
Electrical machines and appliances— Elec-
trical Budding.
Diamond Exhibit Company
A diamond mine in operation and show-
inc the polishing and treatment of the
ge'm with one milhon dollars in gems
and a $500,000 diamond a feature— General
Exhibits Group, Pavilion 4.
Dick, A. B., Company
An exhibit showing the development of
the stencil, showing duplications with
various mimeograph machines, printing
and accessories — General Exhibits Group,
Pavilion 3.
Dickson-Jenkins Manufacturing Com-
pany
A display of ridim? breeches — General Ex-
hibits Group, Pavilion 5.
Dictaphone Sales Company
A modern office exhibit demonstrating
dictation by dictaphone with accessory
transcribing and shaving niachines — Gen-
eral Exhibits Group, Pavilion 3.
Diebold Safe and Lock Company
An exhibit of electrically operated fire
resistance safes, burglar safes, and tear
gas equipment — General Exhibits Group,
Pavilion 3.
Diener-Dugas Fire Extinguisher Corpo-
ration
A display of fire apparatus — Hall of
Science.
Dieterich Steel Cabinet Corporation
Steel kitchen cabinets in Good House-
keeping — Stransteel and Armco - Ferro
Houses.
Dietzgen Company, Eugene
A display of drafting, surveying instru-
ments and reproduction equipment — Hall
of Science.
Donnelley, R. R., and Sons Company
A colorful modernistic exhibition of varied
products of the press ranging from small
cards and display of advertising matter
to catalogues, telephone directories, en-
cyclopedias, books and magazines — Gen-
eral Exhibits Group, Pavilion 2.
Drucker, August E., Company
Exhibit showing a quarter century of
progress in production of Revelation tooth
powder — Hall of Science.
Duke, Dr. W. W.
Allergy and physical allergy— Hall of
Scien
Duphcate Bridge Supply Company
A display of duplicate bridge
devices— Hall of Sc
Eastman Kodak Company
A display of photographic apparatus and
film and photographic service-Hall of
Science.
Edison General Electric Appliance Com-
pany, Ltd., Inc.
Displaying installation of electric range
and water heater in the "model house"
in the Home and Industrial Arts areas-
Home Planning Hall. Electric range and
water heater in Common Brick House.
Edison, Thomas A.
Life work of Thomas A. Edison— Special
Building.
Electrical Central Station Committee
Electricity in the home, farm, commerce,
industry and outdoor use — Electrical
Buildmg.
Electric Storage Battery Company
Showing the uses of various types of
Exide batteries, featurmg a section of
the Exide battery used by Admiral Byrd
on his Antarctic expedition — Electrical
Building.
Electrolux, Inc.
Gas refrigerators— Gas Industry Hall.
Elgin National Watch Company
A reproduction of an observatory showing
how time is taken. Also an exhibit of
aviation instruments and watches and
the machines for making time pieces.
Features a large model 100 times the size
of a strap watch. The Elgin Company
also has time bells at entrances to the
grounds- General E.xhibits Group, Pavil-
ion 4.
Elgin Stove and Oven Company
Installation of kitchen cabinet in General
Electric Kitchen— Electrical Building.
Erickson, Hubbard H.
An exhibit of comptometers— General Ex-
hibits Group, Pavilion 3.
Erwin Wasev and Company, Ltd.
Special building— Thermometer Tower-
Indian Refining Company products.
— F —
Farley and Loetscher Mfg. Company
Kitchen cabinets in Masonite House.
Farmers National Grain Corporation
A story of cooperative marketing of grain
shown as a part of the Social Science
story of man's rise — Hall of Social
Science.
Fearn, Kate
French embroidery and leather tooling by
machine— General Exhibits Group, Pavil-
ion 4.
Federal Electric Company
Demonstrating the filling and bending of
Neon tubes and electric fountain — Elec-
trical Building.
Federal Products Company
Display of precision gauges for laboratory
and testing equipment — Hall of Science.
Felt and Tarrant, Manufacturing Com-
pany
Motion pictures showing comptometer
service, and a display of comptometer
parts and adding and calculating machines
—General Exhibits Group, Pavilion 3.
Ferro Enamel Corporation
Enameled exterior of Armco-Ferro En-
amel House.
[16S]
On the M^idway ♦ ♦ ♦
LIVING WONDERS
Largest collection of strange and
curious people ever assembled.
Human mistakes and mishaps.
Siamese Twins.
GIANTS FROM THE FOUR
CORNERS OF THE EARTH
Adults, 25 Cents Children, 15 Cents
OLD PLANTATION
SHOW
60 Hand'Picked
Colored Entertainers
Hottest Colored Band from Dixie.
Singers, Comedians and Dancers.
Fastest Moving, Fastest Stepping
Show ever put together.
Adults, 25 Cents Children, 15 Cents
Both Shows Operated by
The Duke Mills Corr
LIST OF FAIR EXHIBITORS Continued
Fiat Metal Company and Chicago Fau-
cet Company
Plumbing fixtures— Home Planning Hall.
Firestone Tire and Rubber Company
A demonstration of the processes of tire
and rubber manufacturing — Special
Building.
Florida, State of
Tropical home for southern climates-
Home and Industrial Arts Group.
Formfit Company
A display of corsets — General E.xhibits
Group, Pavilion 5.
Formica Insulation Company
Formica treatment of entrance to Home
Planning Hall.
Foster, C. H.
An e.xhibit of electrical massaging ma-
chines—Electrical Building.
Foster Engineering Company
Concrete slab construction— Owens-Illinois
Glass Block Building.
Fo.x Furnace Company
Air conditioning plant in Good House-
keeping-Stransteel House.
Foxboro Company
E.xhibit of precision gauges and testing
devices— Hall of Science.
Franco-American Hygienic Company
E.xhibit of cosmetics— General E.'diibits
Group, Pavilion 4.
French and European PubUcations, Inc.
An exhibit of books in French from over
35 leading French publishers — General Ex-
hibits Group, Pavilion 2.
Frigidaire Corporation
Refrigerator in Florida House.
Fuller Brush Company
JJisplay of brushes of all kinds for home
and personal use — Home Planning Hall.
Funk and Wagnalls Company
Display of publications and of pictorial
covers of Literary Digest, with a display
showing the sources used in editing the
Literary Digest and a mechanism demon-
strating standard dictionary definitions-
General E.xhibits Group, Pavilion 2.
Furmoto Chemical Company, Ltd.
Display of polishes of all kinds and toilet
goods— Home Planning Hall.
— G —
Gaertner Scientific Corporation
A display of precision instruments for
vernier measurements and high grade op-
tical instruments and dividing machines-
Hall of Science.
General American Tank Car Corpora-
tion
A display of railroad tank cars for the
hauling of liquid and dry bulk commodi-
ties including milk, packers' beef, and a
drv flow automatic unloading car — Travel
and Transport Building.
General Electric Company
The "House of Magic." in which are
given demonstrations of spectacular G. E.
Research Laboratory developments; a
display of air conditioning equipment;
home appliances; industrial power gen-
eration; and electric transportation ap-
paratus—Electrical Building, and Home
and Industrial -Arts Group.
General Electric Kitchen Institute
.Six coTnplete kitchens on the Fair grounds.
Two are in the General Electric exhibit
in the Electrical Building, two are in the
model houses, and two are in exhibits of
other organizations.
[ 1
General Electric X-ray Corporation
An exhibit of selected radiographs show-
ing the applications of the X-ray in the
fields of medicine, dentistry, science and
industry— Hall of Science.
General Foods Sales Company, Inc.
An exhibit of foodstuffs, packing and
handling— Foods and Agricultural Building.
General Houses, Inc.
Prefabricated steel house— Home and In-
dustrial Arts Group.
General Motors
A display of the assembly of cars — Spe-
cial Building.
General Steel Castings Corporation
A display of steel castings — Travel and
Transport Building.
Georgia Warm Springs Foundation
An exhibit showing the remarkable re-
sults obtained in the treatment of infan-
tile paralysis in the institution founded
by President Roosevelt— Hall of Science.
Gerber Products Company
Exhibit showing the proper preparation of
strained vegetables for infant feeding and
for special diets— Hall of Science.
Gerts Lumbard and Company
Displaying the processes of the manufac-
ture of varnish and wall brushes from
the raw material to the finished product
—Home Planning Hall.
Gesellschaft Fur Wirtschaftsbedarf
Quick cooking bake pots— Home Planning
HaU.
Gibbs and Company
General Exhibits Group, Pavilion 4.
Gibson Refrigerator Company
An exhibit of refrigerators and cooling
devices— Home Planning Hall.
Gilkison, E. P., and Son Company
Travel and Transport Building.
Ginn and Company
Showing the interior of an old-fashioned
school and of the Colonial one - room
school, and featuring a rare collection of
old school books, some dating as far back
as Shakespeare's time— Hall of Social
Science.
Glidden Company
Showing the planting, growing, and culti-
vation of soy beans and the processes of
extraction of the oil which is used in
more than 50 products — Foods and .-\gri-
tultural Building.
Good Housekeeping
The interior decorations for the Stran-
steel House in the Home and Industrial
Arts Group.
Good Will Industries of Chicago
A display showing the accomplishments
of the handicapped.— Hall of Science.
Gorham Spaulding and Company
Silverware for W. & J. .Sloane House.
Goss Printing Press Company
A display showing the operation of the
printing press — General Exhibits Group,
Pavilion 2.
Gray Line Sight-Seeing Company
A consolidated ticket oflice for sight-
seeing tours of the Fair Grounds and of
the City— Hall of Science.
Greenbaum, A.
Demonstration of kitchen knives and tools
—Home Planning Hall.
Grenfell Association
A display oi pictures and rugs— Social
Science Building.
Gro-Flex Corporation
General Exhibits Group, Pavilion 4.
Guisasola, F.
.■\ display of jewelry — General Exhibits
Group, Pavilion 4.
world business Progress
TJUSINESS cxrculives are cordially invited to attend
the exhibition of International Business Machines
in the General Exhibits Building at the Century of
Progress. Here you will see. in action, the machines
which are saving time, money and materials for
Business and Government in seventy-eight different
countries throughout the world.
\V alch the International Sorting IMachines in action.
Those machines are sorting 400 cards per minute.
Operate the Automatic Reproduring F'unch and the
Electric Accounting Machines. The International
Electric Accounting Method, of which these machines
are a part, enables an executive to have a detailed, up-
to-the-minute fact-picture of any phase of his busi-
ness— at any time.
Vou will also be interested in the International Self-
regulating Time System. One master controlling
lime source keeps every clock and time recorder, in
the entire system, right up to the minute.
Particular attention should also be given to the ilis-
plays of International Industrial Scales, Daylon
Moneyweight Scales and Store Equipment. See the
new Dayton Cuslomeread Scale which gives the
customer the proof of the price.
International Business jMSf^ Machines Corporation
General Offices:
270 BROADWAY, NEW YORK, N. Y.
Branch Offices in All the
Principal Cities of the World
f 168]
LIST OF FAIR EXHIBITORS— Continued
Gulf Refining Company
A display oi miniature oil fields featuring
a cutaway model showing oil lubrications
and a cockpit of a modern airplane —
General Exhibits Group, Pavilion 2.
— H —
Hamiltcn Beach Manufacturing Com-
pany
An exhibit of electrical mixers and vac-
uum cleaners— Home Planning Hall.
Hammond Clock Company
A display of electric clocks— Electrical
Building.
Hanovia, Chemical and Manufacturing
Company
A demonstration of therapeutic, ultra-
violet and mfra-red lamps - Hall of
Science.
Hansen, Chris, Laboratories
A demonstration of the making and serv-
ing of Junket desserts made with Junket
flavor, and featuring the company's
Junket Folks— Foods and Agricultural
Building.
Harrington and King Perforating Com-
pany
Wall panel showing perforated metal
products— Home Planning Hall.
Harvard Medical School and Massachu-
setts General Hospital
Exhibits coooerating in telling the story
of medical science in the Medical Section
—Hall of Science.
Harnischfeger Corporation
A demonstration of arc welding, an ex-
hibit of electric hoists and electric mo-
tors, and a historical sketch of the design
and development of the three-motor elec-
tric locomotive lifting crane — Travel and
Transport Building.
Hastings Table Company
Tables for Lumber Industries House.
Hayden Chemical Corporation
Ha
Heart o' the Lakes Association
Exhibit of historical data and trophies
from region — Travel and Transport
Bmlding.
Heinz, H. J., Company
A display of food products— Foods and
Agricultural Building.
Henry, M. R.
General Exhibits Group, Pavilion 4.
Kitchen devices-Home Planning Hall.
Herman Miller Furniture Company
Bedroom furniture for Design for Living
House.
Hertzberg, Ernst and Son
Book binding and leather goods — General
Exhibits Group, Pavilion 2.
Hess Warming and Ventilating Company
Exhibit of steel furnaces, and filter units
—Home Planning Hall.
Heywood Wakefield
Living room furniture for Design for
Living House.
Hild Floor Machine Company
Electrically operated floor scrubbing and
waxing machines— Hall of Science.
Hoffmann, Wolfgang
Interior desiener for Lumber Industries
House.
Holland Furnace Company
An exhibit of air condition systems, heat-
ing systems and heat regulators — Home
Planning Hall. Air conditioning of Ros-
tone House, Lumber House, Design for
Living and House of Tomorrow.
Holt, J. W., Plumbing Company
Plumbing— General Lxhibits Group, Pa-
vilion 1.
Hoosier Manufacturing Company
A display of kitchen cabinets — Rostone
Hoover Company, The
A display ol vacuum cleaners— Electrical
Building.
Houck, John D.
Water tilterage— Home Planning Hall.
Household Finance Corporation
An elaborate exhibit showing the changes
in family financing in the last one hun-
dred years, and featuring "the smallest
motion picture machine in the world" —
Hall of Social Science.
House of Today
\y. & J. Sloane P
trial Arts Group.
House of Tomorrow
Glass house by Century Homes, Inc. —
Home and Industrial Arts Group.
Hovden Food Products Corporation
I'acific Coast sardines and tuna— Foods
and Agricultural Building.
Howell Company
Tubular metal furniture in Rostone House
and House of Tomorrow.
Hynson, Westcott and Dunning, Inc.
Showing the process of preparing mer-
curochrome, and other forms of cuticle
specialties— Hall of Science.
— I —
ILG Electric Ventilating Company
Demonstration of the cooling by refriger-
ation and the air control of the Brick
e— Home and Indus-
Ho
the
Home and Industrial Arts G
Illinois Bell Telephone Company
E.xhibit of telephones in modern houses
oi Home and Industrial Arts Group-
Home Planning Hall.
Illinois Catholic Historical Society
Special Building — Marquette Cabin.
Illinois Central Railroad
An exhibit showing dramatized floor map
miniature Illinois Central train in opera-
tion, mural paintings, motion pictures,
and stereopticon views — Travel and
Transport Building.
Illinois Commercial Men's Association
Slides and talking machine showing the
value of insurance— Hall of Social Science.
Illinois, State of
Exhibits in the Foods and .\gricultural
Building, the Hall of States, and in the
Hall of Social Science, and the Illinois
Host Hou,se near the north entrance on
the Avenue of Flags.
Illinois Steel Company
Steel and its uses — General Exhibits
Group, Pavilion 1.
Index Sales Corporation
A display of office supplies and indexing
methods— Hall .of Science.
Indiana Bridge Company
Rostone. Inc. exhibit house— Home and
Industrial .-Vrts Group.
Indian Village
Special Building.
Inland Steel Company
An extensive exhibit of the production of
steel, with an elaborate mural painted on
steel showing various phases of steel uses
— General Exhibits Group, Pavilion 2.
Institute Pasteur
Life and Work of Louis Pasteur-Hall of
Science.
Insulated Steel Construction Company
Builders of Armco-Ferro Enamel House.
\ f^
r 169]
/Kzkz
fikz
2
^OU/HSCrtZ 1/l/ti
I HALLOF SCIENCE
On the second floor, southeast corner of the Hall of
Science is a very interesting exhibit that tells the story of
wax . . . how it is used by Nature as a protective coating
for fruit and plant life — how its adaptation by man has
solved various problems of the home and of industry.
FOR 45 YEARS >
2 H
WISCONSIN
OME PLANNING
On the ground floor at the East entrance of this Hall is on
exhibit that shows interesting uses and qualities of the
various Johnson Wax products ... an exhibit of interest
to every homemaker and every automobile or aeroplane
owner. Everyone will want to see the six perfect miniature
interiors on display.
[170]
LIST OF FAIR EXHIBITORS— Continued
International Association of Lions Clubs
Showing the development of the organi-
zation, and illustrating its work — Hall of
Social Science.
International Business Machines Com-
pany
A display in a setting of a Grecian tem-
ple at the history of business machines —
General Exhibits Group. Pavilion 3.
International Friendship Exhibit, Inc.
Hall of Social Science.
International Harvester Company
An outdoor demonstration of the uses of
farm machinery, featuring the operation
of a tractor controlled by radio in area
just south of Travel and Transport
Building; also an exhibit of machinery
and implements in the Foods and Agri-
cultural Building.
International Nickel Company
Monel metal counter tops and sinks in
houses of Home and Industrial Arts
Group.
International Telephone and Telegraph
Company
Radio, telegraph, and telephone — Electrical
Building.
lodent Chemical Company, Inc.
Illustrating lodent tooth paste and tooth
brushes with an exhibit visualizing scien-
tific value of diet— Hall of Science.
Iron Fireman Manufacturing Company
An exliibit of burners under fire, and an
animated display of the performance of
controls by means of Neon tubes— Home
Planning Hall.
Iwan Brothers
Post hole diggers and hardware special-
ties—Travel and Transport Building.
— J —
Janes and Kirtland
Whitehouse steel cabinets in \V. S: T.
Sloane House.
Johansson, C. E., Inc.
(Division of Ford Motor Company) An
exhibit of Johansson block gauges and
accessories used in world standard gaug-
ing system — Hall of Science.
Johns-Manville Corporation
Features giant mural and exhibits de-
picting control of sound, motion, heat,
and cold. Also products for home repair
and modernization — Special Building-
Home and Industrial Arts Group.
Johnson and Son, S. C, Inc.
An exhibit showing the production and
development of floor and furniture wax-
Hall of Science and Home Planning Hall.
Johnson Chair Company
General E.xhibits Group, Pavilion 3.
Johnson J. Oliver
Grass seed and fertilizer for Home and
Industrial Arts Gorup. Exhibit in Owens-
Illinois Glass Block Building.
Johnson Motor Company
(Thompson Brothers Boat Manufacturing
Company) Display of motor boats and
outdoor motors — Travel and Transport
Building.
Judy Publishing Company
.■\n exhibit of books and publications deal-
ing with the care, management, training,
and breeding of dogs — General Exhibits
Group, Pavilion 1.
Junket
See listing under Chris. Hansen Labora-
tories.
— K —
K & W Rubber Corporation
Rubber mats, cushions, table pads and
rubber novelties— General Exhibits Group.
Kalamazoo V'egetable Parchment Com-
pany
Demonstrating the manufacture of vege-
table parchment paper for the wrapping
of solid and semi-solid I'oodstufTs— Foods
and Agricultural Building.
Karastan Rug
E.xhibit of American made Oriental rugs
—Home Planning Hall.
Karpen, S., and Brothers
An exhibit of furniture and home furnish-
_ ings— General Exhibits Group, Pavilion 3.
Karr, Chas, Company, The
An e-xhibit of mattresses— Home Planning
Hall.
Kelvinator Corporation
A complete display of electric refrigerators
and cooling devices— Electric Building.
Kendall Company
(Bauer and Black) pharmaceutical sup-
_ plies-Hall of Science.
Kerr Glass Manufacturing Corporation
Reproductions of early types of equip-
ment used for the preservation of food
in the home, and a demonstration of the
modern use of glassware and food preser-
vation—Foods and Agricultural Building.
Keuffel and Esser Company
A display of surveying and measuring in-
struments—Hall of Science.
Kewaskum Aluminum Company
A display of utensils— Masonite House.
Kitchen-Maid Corporation
E.xhibit of kitchen cabinets— Design for
Ho
Koch, Robert, Institute
An exhibit in the Medical Section dedi-
cated to the life and work of Robert Koch,
the discoverer of the tubercle germ— Hall
of Science.
Kochs, Theodore A., Company
An e.xhibit of barber chairs, supplies, and
accessories — General Exhibits (jroup. Pa-
vilion 4.
Kohler Company
Plumbing, heating and electrical equip-
ment— Home and Industrial Arts (jroup.
Kreicker, Lou W.
Exhibit of stamps— General Exhibits
Group. Pavilion 2.
Kraft-Phenix Cheese Corporation
An extensive exhibit showing the actual
processes of the making of mayonnaise,
with each step depicted — Foods and Agri-
cultural Building.
Kroch's Bookstores, Inc.
A display of rare old books and of unusual
bindings and of specially selected types
of typography — Hall of Social Science.
Kroehler Manufacturing Company
Decorating and furnishing of Armco-
Ferro Enamel House and General Houses,
Inc., House.
Kuhne, James S.
Interior designer of Florida House.
— L —
Lane Company
Cedar chests and storage cabinet — Rostone
House and House of Tomorrow.
LaSalle Extension University
.A demonstration of the stenotype, a ma-
chine for shorthand reporting — General
Exhibits Group, Pavilion 3.
Lebolt and Company
An exhibit of jewelry — General Exhibits
Group. Pavilion 4.
Leonard Refrigerator Co.
Exhibit of electric refrigerators for the
home— Electrical Building.
1171]
P^ '/& ^g
M mi iMlU
^P«
1
Leo Katz at work on Jttail of 90 x 20-foot tnural
BE SURE TO SEE
THIS AMAZING MURAL
for which Johns-Manville
constructed an entire building
In the Home and Industrial Arts Group stands an unusual
building. It houses an unusual mural. Not just another thinly
camouflaged commercial blurb, under the guise of Art — but
the amazing message of an artist-philosopher to the people
of this age.
"The prayer for daily bread has, to us as a nation, been
answered," says Leo Katz, the artist. "We produce more than
we can use. Let us now pray for wisdom, leadership to use
our ability to control natural forces for the best good of man-
kind. Give us this day our daily light!" And from this latter
phrase the mural takes its title.
Don't leave Chicago without seeing this truly great mural.
Pause for rest in the cool, quiet Johns-Manville Building. Then
see the interesting, instructive exhibits depicting control of
sound, heat, cold and motion. See how old homes are made
young. Learn to make your home independent of the weather
all year 'round.
Be sure to visit the
IfSTi Johns-Manville
BUILDING
JUST A STEP ABOVE THE "MIDWAY"
I \72 1
LIST OF FAIR EXHIBITORS— Continued
Libby McXeill and Libby Company
Diorama depicting the sources of various
Libby foods, and showing salmon can-
ning, oHve orchards, pineapple planta-
tions, evaporated milk condensery, peach
orchard, and beef cattle grazing on west-
ern plains — Foods and Agricultural
Building.
Libbey-Owens-Ford Glass Company
Di.splay of safety glass in connection with
Pittsburgh Safety Glass Association-
Travel and Transport Building.
Life Insurance Century of Progress Ex-
hibit Committee
A large display featuring a 60-foot mov-
ing diorama showing the economic im-
portance of life insurance, and how insur-
ance money is distributed- Hall of Social
Science.
Link Belt Company
Portraying the use of modern conveying
equipment, with pictures of plants and
warehouses — General Exhibits Group, Pa-
vilion 1.
Livestock and Meat Exhibit
Collective exhibit of livestock production
and meat packing — Foods and Agricul-
tural Building.
Lloyd Manufacturing Company
Dining room furniture for Design for
Living House.
London, Midland and Scottish Railway
of Great Britain
The Royal Scot— Travel and Transport
Building.
Long, W. E., The, Company
(Agents for Proteo Foods, Inc.) Diabetic
bread and development of science on
baking— Hall of Science.
Loyola University, School of Medicine
An exhibit cooperating with the story of
the Medical Section, and showing speci-
mens and drawings dealing with the
human body — Hall of Science.
Lucky Lady Ironing Board Company
Exhibit of step ladder and ironing board
combination— Home Planning Hall.
LuUabye Furniture Corporation
An exhibit of furniture, and home fur-
nishings for infants — General Exhibits
Group, Pavilion 3. Nursery of Rostone
House.
Lumber Industries House
A house showing many new uses of lum-
ber—Home and Industrial Arts Group.
Lyon Metal Products Company, Inc.
A display of bridge tables and chairs-
Hall of Science.
— M —
Maduras, Julius D.
.'\n exhibit of rotary motors — Electrical
Building.
Mallinckrodt Chemical Company
An exhibit demonstrating the use of
ether as an anaesthesia-Hall of Science.
Marquette University, School of Medi-
cine
An exhibit cooperative with the story of
the Medical Section-Hall of Science.
Marshall Field Mills Corporation
Exhibit of .American made Oriental rugs
—Home Planning Hall.
Masonite Corporation
Showing an exhibit of house and garage
—Home and Industrial Arts Group.
Massev-Harris Company
TraCcI and Transport Building.
Master Bedding Makers of America
Story of sleep— Home Planning Hall.
Master Lock Company
A general exhibit of padlocks, hasp locks
and keys— General Exhibits Group. Pa
Maternity Center Association
Hall of Science.
Mayo Clinic
An exllibit cooperative with the Medical
Section showing the treatments of certain
diseases, particularly that of goiter —
Hall of Science.
McCutcheon and Company
Blankets and linens for W. & J. Sloane
House.
McGill University
Pictorial exhibits including a diorama,
photographs, and transparencies of the
development ot McGill University and
the life of Sir William Osier— Hall of
Science.
McGraw-Hill Publishing Company
General Exhibits Group, Pavilion 2.
Mcintosh, Walter G., Company
Story of development of real estate val-
ues in Chicago area — Owens-Illinois Glass
Block Building.
McKay Company
-Metal porch furniture — Florida House.
Medical Dental and Allied Science Wom-
en's Assn.
.An exhibit stressing the care of mothers
and children— Hall of Social Science.
Merck and Company, Inc.
An exhibit of drugs and medical supplies
—Hall of .Science.
Merriam, G. C, and Company
Dictionaries— Hall of Social Science.
Merryway Company
Exhibit ot kitchen mixers and grinders-
Home Planning Hall.
Milwaukee, City of
Diorama of water system and harbor, and
exhibits showing activities of the Milwau-
kee Public Health Service — Hall of
Science.
Milwaukee, Port of
Exhibit of harbor and water system of
Milwaukee — Travel and Transport
Building.
Milwaukee Public Museum
Hall of Science.
Minneapolis-Moline Power Implement
Company
Tra\-el and Transport Group.
Miracul Wax Company
An exhibit of Dri-hrite floor wax. with
an animated demonstration by a "Mira-
cle Magician"-Home Planning Hall.
Missouri, Kansas and Texas Railroad
Exhibit showing the development of the
southwest served bv this line— Travel and
Transport Building.
Modern Woodmen of America
Activities of organization— Hall of Social
Science.
Moore, John C. B.
Prefabricated low cost wallboard house —
Home and Industrial Arts Group.
Morgan, C. G.
Showing the manufacture of rubber
stamps- -Hall of Science.
Morton Salt Company
A scale model of a modern evaporating
salt plant, and showing tlie manufactur-
ing process of cube and flake salt— Foods
and Agricultural Building.
Mueller Furniture Company
Living room furniture— Florida House.
Mueller, V., and Company
Ifall of Science.
[ 173
PETROLEUM HEAT &: POWER CO., Stamford, Conn.
"Wor/i^'s oldest and largest oil heating organization"
NEON
Ninety-five per cent of the gaseous
tube lighting at A Century of Progress
was installed by Federal Electric Com-
pany, pioneer in the development of gas-
eous tube signs and illumination. The Hall
of Science, Federal Building, Electrical Build-
ing, Dairy Building, General Exhibits Building
and others ... all are illuminated by Federal.
Why not identify your business with a Fed-
eral gaseous tube electric sign and en-
joy the added sales and profits that it
will bring ? For details write or phone.
FEDERAL
ELECTRIC COMPANY
8700 SOUTH STATE STREET
CHICAGO ILLINOIS
I 174 I
LIST OF FAIR EXHIBITORS— Continued
Muellermist of Illinois
The installation of the sprinklinK syst
—Owens-Illinois Glass Block Buildin
Home and Industrial Arts Group.
Municipal Tuberculosis Sanitarium
Showing the history and phases of w^
iitution — Hall
Sci(
ago
Museum of Modern Art
Ho
cliitc
■Pla
ng Hall.
ugs and models-
— N —
Nash Motors
Cooperating with Whiting Corporation in
illuminated glass parking tower— Outdoor
Travel and Transport Area.
National Biscuit Company
Displaying a miniature biscuit factory,
and showing the processes which are in-
vcdved in biscuit making— Foods and Ag-
ricultural Building.
National Cash Register Company
A historical and modern display of cash
registers, and accounting and bookkeep-
ing machines, with a diorama showing
the company's original workshop, and its
plant today — General Exhibits Group, pa-
vilion 3.
National Commission for Propaganda
and Defense of Havana Tobacco
General Exhibits Group, pavilion 2.
National Council of Women of the
United States, Inc.
An exhiliit featuring a large mural — H:ill
of .Social Science.
National De Saible Memorial Society
An exhibit of the life of De Saible— Spe-
cial Building.
National Lumber Manufacturers Ass'n.
An exKibit of house and garage— Home
and Industrial Arts Group.
National Oil Products Company
Process of extracting \'itamin D from
fish oils and its incorporation in bread,
milk and evaporated milk— Hall of
Science.
National Poultry Council
An exhibit of poultry— Special Building.
National Pressure Cooker Company
A demonstration of cooking by high tem-
perature in aluminum cookers, and of
domestic candy operations — Agricultural
Building.
National Railways of Mexico
The President's palatial train with a rare
collecti.m of jewels as one of the features,
on tracks in the outdoor area south of the
Travel and Transport Building.
National Society of the Daughters of the
American Revolution
A room furnished in Colonial style and
serving as a meeting place for the So-
ciety's membership — Hall of Social Sci-
National Standard Company
Showing wire craft in portable direct and
A indirect lamps— Hall of Science.
National Sugar Refining Company of
New Jersey
Showing the production and uses of syrup,
and showing the various uses of sugar
aside from the domestic — Agricultural
Building.
National Terrazzo and Mosaic Ass'n., Inc.
Scientific geological exhibit pertaining to
, origin and occurrences of Travertine and
Onyx-Special Building.
National Warm air Heating Association
Owens-Illinois Glass Block Building.
New York Central Railroad
A display of
naps
and di(
models of trains— Travel and Transport
Buildmg.
Noble and Company, F. H.
(Jewelry, souvenirs and novelties, etc.)-
General Exhibits Group, Pavihon 4.
Norfolk and Western Railway Company
An exhibit of coal and transportation-
General Exhibits Group, Pavilion 1.
Norge Corporation
An exhibit of electric refrigerators and
washing machines— Electrical Building;
refrigerator in Design fur Living House.
North American Car Corporation
A car exhibit— Travel and Transport
Building.
North, Dorothy
An exhibit of creative arts by children in
some of the famous Vienna schools of art
—Hall of Social Science.
-Northbrook Gardens, Inc.
Peony garden — Special Building.
Northwestern Improvement Company
An exhibit nt tile geology of hot springs
dc|..iMts— Hall of Science.
Northwestern University Medical School
An exhibit cooperative with the Medical
Section dealing with medical and surgical
science— Hall of Science.
— o —
O'Cedar Corporation
A dis]ilay of liquid polish and polishing
appliances-Home Planning Hall.
Old Dutch Cleanser
Scientific exhibit on cleansing compounds
—Home Planning Hall.
Oliver Farm Equipment Company
Tractor-Travel and Transport Building.
Olsen, Tinius Testing Machine Company
An exhibit of machinery for testing ma-
chines and equipment and implements —
General Exhibits Group, Pavilion 1.
Orinoka Mills
Fabrics for Lumber Industries House.
Otis Elevator Company
The modern escalators from the first to
second floors for free riding bv the pub-
lic—Travel and Transport Building.
Overhead Door Corporation
Overhead doors and hanger doors — Home
Planning Hall.
Owen Brothers of London
General Exhibits Group, Pavilion 4.
Owens-IUinois Glass Company
Special building of glass blocks, housing
display of glass containers, glass filters,
coffee packing and the exhibits of the
lames W. Owen Nursery and National
Warm .\ir Heating Association.
Owen, James W., Nurseries
Landscaping <.f Home and Industrial Arts
Group — Display of sprinkling systems,
seed, fertilizer, lawn furniture, pottery
and glassware in Owens-Blinois Glass
Block Building.
— P —
Packard Motor Car Company
An exhiliit designed to show a trnality in
beauty of the modern automobile, with
motion pictures of the Packard proving
ground, precision manufacture, and the
International Harmsworth Motorboat
Races— Travel and Transport Building.
Palmer, A. N., Publishing Company
The history of hand writing shown with
specimen alphabets and a mural — Hall of
Social .Science.
[i7s:
For a
"Quarter of
a Century"
Dentists
AND
Physicians
HAVE
RECOMMENDED
1
Revelation Tootli Powder
REVELATION ;o°«vVeS
ASAFE AND EFFICIENT CLEANER
Revelation, in addition to
Free from grit, glycerine, or harmful
cleaning the teeth also cleans
acids.
your tooth brush.
Co-of>erciten ithvoKrilfritistunil use . . .
A clean tooth brush is essen-
tial to firm, healthy gums.
REVELATION
FREE
TOOTH POWDER
SAMPLE
You are invited to visit our exhibit.
For the Teelh and Gums
August E. Drucker Company
SAN FRANCISCO :: CALIFORNIA
Sold hy .ill le.iJ.nR duiB ."ul der.ittment Mores.
sample ol' Revelation Tooth TowJet,
Twosiies. ISc and the =iOe eeonomv si:e.
NORTH-EAST- WEST-SOUTH
DISTRIBUTORS EVERYWHERE
The "Overheati Door" is correctly engin- eers. Call your (distributor near you.
eered, faithfully serviced and honestly Please realize the merits of The "Over-
constructed. It is used on old as well head Door" and inspect the exhibit
as new buildings. ^^ . — , houses in the Home
When opened, it is H^^SSlHnHiiil^BiiBiJJMMF^^Sr ^'^'^ Industrial Arts
completely up and i^HH ^SBBB^^SSS^^^H^^^'4 Groupat A Century
out of the way. Ill ^' _J* ^Rr^*^ °^ Progress, where
When closed, it "^P -- -| - r-| i | I ^BL- " The "Overhead
fits tightly at top, || I I | I I Mil ^^KS ^°°^" is installed
sides and bottom. J ' _' t" j "] T i 1 I ^Bf^^ °" *he garages.
Remember — each i I I E I I [j\} ' ' | ., iC3fti« The "Overhead
tion wide sales serv- |^il JHifiP^^J^I^^^^^^^^I is featured on "The
ice organization of y^t y^ J^^^^^^^^l House of Tomor-
skilled door engin- |i'^B»^Xi? •mtmk^^^Ul^^M\ row" See it.
OVERHEAD DOOR CORPORATION
HARTFORD CITY, INDIANA, U. S. A.
Made in Canada by Overhead Door Company of Canada, Limited, Toronto 3. Ontario
© 1933, O. H. D. Corp.
[ 176 1
LIST OF FAIR EXHIBITORS— Continued
Pan-American Airways, Inc.
A showing ot the growth of airplane traf-
1 countries —
Travel and Transport Building.
Paper Foundation, The
An exhibit representing the kinds of
paper, and their application to personal
and industrial uses. The display features
a two-room bungalow, called "A House
of Paper," displaying every known use of
paper in the home ■ — Genersil Exhibits
Group, Pavilion 2.
Peabody Coal Company
An exhibit featuring a large monolithic
section of an Illinois coal vein 8 feet high,
30 feet long, and 20 feet deep. Inside of
this is a reproduction of an underground
mine room — General Exhibits Group, Pa-
vilion 1.
Pennsylvania Railroad
An exhibit featuring the cab of the Penn-
sylvania's largest locomotive which can
be mounted by visitors, with miniature
reproductions of modern equipment. In
the outdoor area "The Pioneer" engine
of days before the Civil War is shown be-
side today's giant locomotive — Travel and
Transport Building.
Peoples Gas Light and Coke Company
Exhibit of water heaters in Good House-
keeping-Stransteel House and Design for
Living House.
P. E. O. Sisterhood
Headquarters for members — Hall of Social
Science.
Petroleum Heat and Power Company
Exhibit of petro and nokol oil burners-
General Exhibits Group. Pavilion I.
Petroleum Industries Exhibit Committee
Petroleum products with animated models
portraving the history of petroleum and
the oil industry^Hall of Science.
Petrolagar Laboratories, Inc.
Life-size reproduction of Fildes' "The
Doctor."
Pharma-Craft, Inc.
Cosmetics — General Exhibits Group, Pa-
vilion 4.
Phoenix Hosiery Company
A demonstration of a machine in oper-
ation 45 feet long and capable of manu-
facturing 24 single full-fashioned stock-
ings at one time; also a display showing
various processes required in the manu-
facturing of hosiery — General Exhibits
Group, Pavilion 5.
Pittsburgh Equitable Meter Company
An exhibit of gas, water, gasoline and oil
meters, pressure regulators and lubricated
plug valves— General Exhibits Group, Pa-
vilit
Pittsburgh Safety Glass Association
Display of non-shatterable glass— Travel
and Transport Bjilding.
Polaware Company
Kitchen utensils in House of Tomorrow.
Pittsburgh Testing Laboratory demon-
stration test of Ozite — Home Planning
Hall.
Poglitsch Art Brush Works
A display of art brushes for painting and
decorating- Home Plaiming Hall.
Poll, Mrs. Rav
Ironing boards— Home Planning Hall.
Poor and Company
A display of railroad supplies with models
of tracks and couplings — Travel and
Transport Building,
Porcelain Enamel Institute
A display which shows the actual fusing
of porcelain enamel into metal, and fea-
turing a "parade of porcelain soldiers" in
colors of red, white, and blue— General
Exhibits Group, Pavilion 2.
Eirms represented ar
A-B Stove Company
Potash and Chemical Company
an Rolling Mill Company
Stamping and Enameling Company
el Products Con
;)IIeable Range Company
Elec'l
.\lachii
Inc.
npany
ling and Mfg.
lil J. Paidar Company
Ferro Enamel Corporation
Frigidaire Corporation
General Electric Company
General Porcelain Enam
Geuder, Paeschke & Frey Company
Crrayliar Electric Company
Grigsby-Grunow Company
Hurley Machine Company
National Enameling and Stamping Ci
Newport Rolling Mill Comany
Standard Cc
Tit;ini<!m .M
and Mfg.
poiation
impany
Products Compa
\"-- lii.itli.i'- Mii]:. Company
Pullman Company, The
A display which includes "Numbf
the first pullman ever built, and i
of 193.^. ■' ' ■
stream lii
Building.
el and Tt
w pull-
a with
ansport
Pure Oil Company
A display featuring an illumin
map showing geographical location of pe-
troleum operations and a chart showing
various crude oils produced by the oi
ndustry — General Exhibits Group, Pa
lief
1.
— Q —
Quaker Oats Company
Quaker Oats and scones— Agricultural
Building.
Quarrie and Company, W. E.
An exhibit of publications — General Ex-
hibits Group, Pavilion 2.
— R —
Radcliffe College Club of Chicago
Showins the New England background,
and the beginning of college education
for u,.men in the United States— Hall
of Social Science.
Radio Corporation of America
Occupying a large portion of the radio
section of the Radio and Communication
Building on Northerly Island, and show-
ing a wide range of radio phases — Elec-
trical.
Railway Express Agency, Inc.
A display of paintings showing develop-
ments of express services — Travel and
Transport Building.
Ramsey, M., and Company
An exhibit of cultivators, and spring
tooth drags— Travel and Transport Build-
ing.
Rasmussen, Mrs. George
A Danish exhibit— Travel and Transport
Building.
[177]
Seetf^^otld:^ j^ ELECTRIC
n/ldt Safe
lo Case of Fire — -lust
Push the Button anil Kiin
See this safe in operation. It combines con-
venience with certified fire protection for
records. Booth 15, Third Pavilion, General
Exhibits Building.
Here also are shown the latest methods for
preventing loss of records, money and ^vealth
from fire, burglary and hold-up.
Manufacturers of complete protection
equipment from the largest bank
I'ault to the smallest home safe.
DIEBOLD
SAFE 4& LOCK CO., Canton, Ohio
Over Seventy Years of Protection Service
THE HOUSE OF DAVID
of Benton Harbor, Mich.
WORLD FAMOUS:
For its summer resort Park
visited annua I ly by d quar-
ter of a million tourists.
Miniature trains and play
grounds for the children.
Cottages and hotel ac-
commodations. Aviaryand
Zoo. Daily afternoon and
evening concerts, Julyl st
to September 4th. Open
dirdance pavilion. Daily
free vaudeville.
For its Traveling Baseball Club
now touring the United States.
Watch the big dailies for their
appearance in your locality.
Write for bookings.
For its Vaudeville Bands, nov/
playing this season for the bene-
fit of the House of David Park
guests at the House of David
Park, Benton Harbor, Mich., on
U. S.12, two and one half hours
Miniature Trains at House of David Park
auto distance from Chicago.
For its Souvenirand Art Depart-
ment. Visit the booth of the
House of David at the Century of
Progress Exposition in Chicago.
This Exhibit is located on the
23rd street bridge.
For Literature of the House oF David,
and information relating to Hotel and
Cabin accommodations, address.
House of David, Box 477, Benton
Harbor, Micliigan.
I 178 I
Reider, Jacob
Exhibit of arch
Planning Hall
Reliance Mfg. Co.
Manufacture of textile into
xhibits Group, Pavil:
Religious Exhibits Committee
Progress through religion — Spei
ing.
Revelation Tooth Powder
Exhibit of the August E. Drucker Com
pany showing a quarter century of prog
ress in production of Revelation tootl
powder— Hall of Si
Revere Copper and Brass, Inc.
An exhibit of kitchen utensils — Rostone
and Common Brick houses.
The Reynolds Exhibits Corporation, The
Reynolds Appliance Corporation, and
The Reynolds Displamor Corporation
organ
The
large number of bu
ferent buildings of the F;
ing are their exhibitors:
Ackerman Johnson
Wondward Comp
exhibits
:ight dif-
Alln
Andrei
The A
Ele>
Bechard Manufacturing Company
Dechwe Laboratories. Inc.
The Bell Company
iie'rryman Oil Burner Company
Pi-Lateral Fire Hose Company
Bolta Rubber Comb Sales Corp.
Boone Bell. Inc.
Bostitch Sales Company
Brearley & Company
Brevolite Lacquer Company
Bronson Reel Company
The Brown Company
Bryan Steam Corporation
Bryant & Stratton College
B. H. Burn Company
Burkland Manufacturing Company
Burnetts, Inc.
E. Burnham, Inc.
Buscarlet Clove Company
California Perfume Company
Surgical Specialty Company
anese Corp. of America
ol Company
IS. J. Kuntz & Co.. Inc.
go Pulley & Shafting Company
Chicago Roller Skate Company
Chicago School of Chiropody
Chicago Technical College
Dr. Geo. W. Clayton
Cohan Roth & Stiffson
College of Advanced Traffic
College Preparatory School
" ■ • ■ - ■ Note Co.
... Tank Company
Columbus Chemical Company
Condon Bros. Seedmen. Inc.
The Congress Hotel Company
Leo C. Connelly
Coopers, Inc.
Correct Form of Chicago
Coty. Inc., of New York
Countour Hosiery Mill
Craftsman Wood Service Co.
Manufacturing Co.
")foot Company
Candy Company
The Davis Company
R. U. Delapenha & Lompai
Denover Genpert Company
L. H. Des Isles
De Wan Laboratories, Inc.
Diet Aid Sales Company
C. S. Hammond & Co.
The Hygfciiic rm.lucls Co.
Ideal Baby Shoe Company
Ideal Shoe Mfg. Co.
Illinois Surgical Supply Co.
Illinois Testing Laboratories
The J. B. Inderreiden Company
International Register Company
W. J. Jamison Company
Jarm.Tn Shoe Company
Kalamazoo Pants Company
Karith Chemical Company
The Kaynee Blouse Company
H. C. King & Son
Kingham Trailer Company
npany
Company
Car Co.
Wm
Maiden Form Brassiere Co.,
Maier Lavaty Company
Manchester Silver Company
D. C. Manufacturing Co.
Master Paper Box Company
The Match King. Inc.
Meisler Fur Company
Metropolitan Business College
Michael. Maksik & Feldman
Midway Chemical Company
Rohert H. Miller
Co.
Model Br, _ .
Mon Docteur Importing Compan
Morris White Mfg. Co.. Inc.
National Carton Company
National College of Chiropractics
National College of Education
National Life Insurance Co.
National Plan Service. Inc.
Nestor Johnson Mfg. Co.
Northern Electric Company
Northwestern Yeast Company
A. J. Nystrom Company
M. O'Brien & Sons. Inc.
Old Monk Olive Oil Company
Olerich & Berry Company
Oriental Show- You Company
Eduard H. Pasmore
[ \79 I
.tv...\:
w
LIST OF FAIR EXHIBITORS— Continued
John I. Paulding Co.. Inc.
Perfection Biscuit Co.
The Perniutit Company
Peters Machinery Company
Phoenix Manufacturing Company
Edw.
Rapaport Brothers
Rawplug Company,
Ray Schools
Roma Macaroni Manufacturing Co.
F. Romeo & Company. Inc.
Sam Rosenbaum & Sons Co.
Roseth Corporation
Rudolf Tho ..
Savage Brothers
Paul Schuize Biscuit Company
Sengbusch Self Closing Inkstai
The Sheperd Worsted Mills
Siren Mills Corporation
J. P. Smith Shoe Company
Snappy Curler Company
Herman Soellner. Inc.
Southern Biscuit Co.
Specialty Brass Company
Sperry Candy Company
The Tablet & Ticket Company
W- A. Taylor Company
Teeple Shoe Company
Co.
Thompson M
Tolpin Studios
Uncas Mfg. Co.
United Autographic Reg
Unity Manufacturing Company
urpicnY Gut Mfg. Co.
T'l.knig Corporatioi
Academy
Manufacturing Co.
im Company, Inc.
Candle Co.
The D. T. VVillii
Wullschleger & Co
The Zoro Comp
& Industries
Stean
ufactu
School
Electric Paste
Shirt Co., Inc.
Crult Hatchery
Rittenhouse, H. J.
An exhibit of garage door equipment —
Travel and Transport Building.
Ritter Dental Manufacturing Company,
Inc.
A scientific dental display of equipment
with operatitory and diagnostic rooms —
Hall of Science.
PARK YOUR CAR
^^ ON THE VERY DOORSTEP OF ^^
A CENTURY OF PROGRESS
Park All Day for 50c or 75c
Accommodations for thousands of cars in this
monster Parking Area, just outside the World's
Fair grounds . . . All parking space is within
two blocks of an Entrance gate of the Fair
LAKE MICHIGAN
50ytH PA.f>X.\l^f
/\ I 1 1 ,-. -^CALUMET AVE
PRAIQIf \AV£[ .^
[180]
Schmidt, Mrs. Minna
An exhibit feat
representing
of the world, and
periods — General Exhibit
ion 5.
Scholl Mfg. Company, Inc.
Foot appliances and arch support
Hall of - ■
Sconce, Harvey J.
Growing exhibit :
-Ag:
Scriptex Press
An exhibit of showing process of print
of "personalized" stationery and t
yelopes— General Exhibits Bldg.,
Searle, G. D., & Company
and bismuth — Hall of Science,
Sears, Roebuck & Company
General exhibit of .Sears Roebuck's prod-
ucts-Sp ■ ■ -■■
Servel Sales, Inc
Refrig.
Sherman, Beatrix
Exhibit of silhouettes— &
Simoniz Company
An exhibit depicting thi
Simoniz and the anolic
products to automobiles — Hall of S'
Stavform Company
Display of corsets
eral Exhibits Bldg.,
Stewart and Ashby Coffee Company
Grinding ar.d packaging tea and
Agricultural Bldg.
Stewart Warner Corporation
A large display
Radio and Communications Bldg., show-
ing radio, automobile accessories, refrig-
erators and movie outfit— Electrical Bldg.
[181 ]
k
LIST OF FAIR EXHIBITORS— Continued
Stover Mfg. & Engine Company
Agricultural machinery — Agricultural
Bldg.
Stransteel Company
A steel house, Good Housekeeping Studio
collaborating — Home and Industrial Arts
Group.
Straub, W. F., Laboratories
Honey exhibit-Agricultural Bldg.
Studebaker Corporation
A display of automobiles and trucks and
exhibits to show the development of the
automobile industry — Travel and Trans-
port Bldg.
Surface Combustion Corporation
An exhibit of gas fired, air warmer and
air conditioning furnaces — Home Planning
Hall.
— T —
Tapp, DeVVild and Wallace
Wood furniture for House of Tomorrow.
Taylor Instrument Company
A display of scientific instruments — Hall
of Science.
Texas Company, The
A display showing the production of oil
and stressing the distribution all over
the United States— Travel and Transport
Building.
Thorsch, Marjorie
The interior decoration i
the Honif
■Ma
Industrial Arts
Time, Inc.
Building.
agaz
Special
Timken-Detroit Axle Company
An e-xhibit of axles for passenger cars,
motor trucks, and street cars and worm
reduction and bevel gears, and four
wheel units for six wheel trucks — Travel
and Transport Building.
Timken Roller Bearing Company
An exhibit of roller bearings for auto-
motive vehicles, railroad cars, locomotives
and industrial machinery — Travel and
Transport Building.
Timken Silent Automatic Company
Oil burner unit— Home Planning Hall.
Tobey Furniture Company
Interior decoration of Rostone House.
Travelaide, Inc.
Lounge and information booth — Travel
and Transport Building.
Triner Scale Manufacturing Company
An exhibit of scale and weigh devices —
General Exhibits Group, Pavilion 3.
Troy Sunshade Company
Garden furniture for Home and Indus-
trial Arts Group — exhibit in Owens-
Illinois Glass Block Building.
— u —
Underwood-Elliott-Fisher Company
An exhibit in two sections, one of which
is an illusion show that depicts the evo-
lution of office products during the last
century, and the other a general ex-
hibit of typewriter, adding machines,
and office supplies — General Exhibits
Group, Pavilion 3.
Union Carbide and Carbon Corporation
General exhibit of chemical products —
Hall of Science.
Union Switch and Signal Company
Exhibit of railway equipment and sup-
plies—Travel and Transport Building.
United Aircraft and Transport Corp.
An exhibit of .'\ir Transport — Travel and
Transport Building.
United States Building & Loan League
Home' Planning Hall.
United States Playing Card Company
An exhibit of playing cards and the his-
tory of the development of card playing —
Hall of Science.
United States Plywood
An exhibit of flexwood, plywood and lam-
inated products — General Exhibits Group,
Pavilion 3.
United States Steel Corporation and
Subsidiary Manufacturing Companies
An exhibit depicting the various mill
processes employed in the making of
steel— General Exhibits Group, Pavilion 1.
Subsidiaries represented:
American Bridge Company
American Sheet and Tin Plate Company
American Steel and Wire Company
The Canadian Bridse Company. Ltd.
Canadian Steel Corporation. Ltd.
Carnegie Steel Company
Columbia Steel Company
Cyclone Fence Company
Federal Shipbuilding and Dry Dock Com-
Illinois .Steel Company
The Lorain Steel Company
National Tube Company
Oil Well Supply Company
Scully Steel Products Company
Tennessee Coal. Iron and Railroad Company
I'nited States Steel Products Company
L'niversal Atlas Cement Co.
United Wallpaper Company
Wallpaper W. & J. Sloane House.
University of Chicago (Division of Bio-
logical Sciences)
An exhibit showing methods for the re-
habilitation and return to society of crip-
pled children, as demonstrated by the
Home for Destitute Crippled Children-
Hall of Science.
LTniversity of Illinois
An exhibit in the medical section deal-
ing with hay fever, tuberculosis, pneu-
monia, focal infections, rabies, and bleed-
ers' diseases — Hall of Science.
University of Wisconsin Medical School
An exhibit cooper
Science.
th(
Urbana Laboratories
Materials for testing plants and soil to
determine soil fertility — Agricultural
Building.
— V —
Vandersteen, J.
Pewter, pottery, pictures in tile, wood
and canvas— Dutch Silver— General Ex-
hibits Group, I^avilion 3.
\'erson, Knut
Lamps and lighting fixturi
House.
Victor Chemical Works
An exhibit of heavy chemicals and prod-
ucts and a model of a Nashville phos-
phoric acid plant— Hall of Science.
- Florida
[182]
LIST OF FAIR EXHIBITORS— Concluded
Visible Records Equipment Company
A display of office and recording equip-
ment— General Exhibits Group, Pavilion
Vitamin Food Company
An exhibit of vegex. yeast extract, brew-
ers* yeast, chocolate syrup and concen-
trates—Hall of Science.
— w —
Wahl Company, The
A display of Eversharp pens, mechanical
pencils, lead and ink, also featuring a
demonstration of new adjustable pen
points, a pen with nine points in one —
General Exhibits Group, Pavilion 4.
Walker Dishwasher Corporation
Electric dishwashers in Stransteel,- Ros-
tone and Florida houses and House of
Tomorrow.
Walker Vehicle Company
An exhibit of electric street trucks and
tractors— Travel and Transport Building.
Warren McArthur, Ltd
Metal porch furniture — Masonite House.
Waterman, L. E., Company
A display showing the various steps in
the manufacture of fountain pens, and an
exhibit of wax hands of famous people
molded from life emphasizing the com-
pany's slogan of "A Pen to Fit Every
Hand"— General Exhibits Group, Pavil-
ion 3.
Waters-Genter Company
A display of electric toasters— Electrical
Building.
Wayne Pump Company
An exhibit of oil and gasoline pumps-
Travel and Transport Building.
Waukesha Motor Company
An exhibit of internal combustion en-
gines for automotive, industrial and agri-
cultural purposes. A feature is a 350
H. P. gas engine — Travel and Transport
Building.
Weil-McLain Company
An exhibit nf heating and plumbing in-
stallations—Home Planning Hall.
Weiner and Company, E.
Living room furniture for Rostone House.
Weiss, Ira
An exhibit of costume jewelry — General
Exhibits Group, Pavilion 4.
Welch, W. M., Manufacturing Company
Display of scientific equipment — Hall of
Science.
Wellcome Research Foundation
A scientific and historical exhibit nf
British medicine and surgery — Hall of
Wells Miller, Roy Petterson
An exhibit of nuts, preparation of nuts
and nut confections— Agricultural Build-
ing.
West Disinfecting Company
An exhibit of disinfecting and germ kill-
ing preparations — Hall of Science.
West Manufacturing Company, Inc.,
P. C.
An exhibit showing can opening machine
and assembly — Agricultural Building.
West Michigan Furniture Company
Bedroom furniture for Lumber Industries
House.
Western Clock Company
A display of clocks and other time keep-
ing devices — General Exhibits Group, Pa-
vilion 4.
Western Union Telegraph Company
A large exhibit showing various develop-
ments of communication in the Radio and
Communications Building.
Westinghouse Air Brake Company
An exhibit of airbrake operating devices
from 1869 to modern designs for freight
cars — Travel and Transport Building.
Westinghouse Electric and Mfg. Com-
pany
Sharing with the General Electric Com-
jiany a large section of the Electrical
Building with a wide range of dynamic
exhibits showing the development of elec-
tricity. Electrical — Westinghouse appli-
ances in Armco-Ferro Enamel House.
White, S. S., Dental Manufacturing
Company
Cuntribut'ed liberally to dental exhibit.
Whiting Corporation
Cooperating with Nash Motors in the illu-
minated glass parking tower in the out-
door Travel and Transport Area.
Widdecomb, John, Company
Furniture for Lumber Industries House.
Women's Architectural Club
Decoration and furnishing of lounge room
-General Exhibits Group, Pavilion 1.
Wood HydrauUc Hoist and Body Com-
-Honie Planning
pany
Exhibit of oil bur
Hall.
— Y —
Yardley and Co., Ltd.
A display of imported perfumery, fine
soaps and toilet articles — General Exhib-
its Building, Pavilion 4.
York Safe and Lock Company
An exhibit of various locks and vaults
of years ago, still doing service, together
with modern bank vaults, safe deposits
and various kinds of safes— General Ex-
hibits Building, Pavihon 3.
HOME AND INDUSTRIAL
ARTS GROUP
HOUSE: American Rolling Mill Co.
and Ferro Enamel Corporation
DECORATOR: Kroehler Mfg. Co.
Co-operating: Dieterich Steel Cabinet
Corp.; Crane Co.; Insulated Steel, Inc.;
Kroehler Mfg. Co.; Surface Combus-
tion Co.; Overhead Door Corp.; West-
inghouse Elec. & Mfg. Co.
HOUSE: Common Brick Manufactur-
ers' Association
Co-operating: Snrvel, Inc.; Edison Gen-
eral Elec. Appliance Co.; Timken Silent
Automatic Co.; Ilg Electric Ventdatmg
Co.; Elgin Stove & Oven Co.
[183]
HOME AND INDUSTRIAL
HOUSE: Florida, The State of.
DECORATOR: Eastman-Kuhne Gal-
leries, James S. Kuhne.
Co-operating: Mueller Furniture Co.;
John VViddecomb Co.; McKay Co.:
Collins & Aikman; Walker Dishwasher
Corp; Edison General Elec. Appl. Co.;
Frigidaire Corp.: Singer Mfg. Co.;
Overhead Door Corp.; American Stove
Co.; Scherwintzer & Graei=f; Capehart
Corp.
HOUSE : General Houses, Inc.
DECORATOR: Kroehler Furniture
Company
Co-operating: American Gas Products
Co. ; General Electric Co. ; Standard
Gas Equipment Co.; Kroehler Mfg.
Co.; Curtis Companies; Inland Steel
Co.; Container Corp. of America;
Standard Sanitary Mfg. Co.
HOUSE : Masonite Corporation
DECORATOR ; Marjorie Thorsch
Co-operating: Bryant Heater & Mfg. Co.;
Marjorie Thorsch: Electrolux: Amer-
ican Stove Co.; Overhead Door Co.;
Kohler Co.; Ilg Electric Ventilating
Co.
HOUSE: Moore, J. C. B.
DECORATOR: Gilbert Rohde.
Co-operating: Gilbert Rohde; Hevwood
Wakefield: Herman Miller Furniture
Co.; the Lloyd Mfg. Co.; Holland Fur-
nace Co.; Norge Corporation; American
Stove Co.; Crane Co.; Overhead Door
Corp.; Kitchen Maid Corp.
HOUSE: National Lumber Manufac-
turers' Association
ARTS GROUP— Concluded
DECORATOR: Wolfgang Hoffmann.
Inc.
Co-operating; Wolfgang Hoffmann, Inc.;
American Batesville Cabinet Co.; S. J.
Campbell Co.; Conover Co.; Copeland
Products Co.; Charlotte Furniture Co.;
Hastings Table Co.; Orinka Mills;
Warren Mc.\rthur Furniture Co., Ltd.;
West Michigan Furniture Co.; Crane
Co.; Holland Furnace Co.; American
Stove Co.; S. C. Johnson & Son Co.;
Southern Cypress; Formica Insulation.
HOUSE: Rostone, Inc., and Indiana
Bridge Com|)anv
DECORATOR : Thomas E. Smith
Co-operating: Hoosier Mfg. Co.; Gen-
eral Electric Kitchen Institute; Holland
Furniture Co.; Smith-Graham Co.;
Overhead Door Corp.; Crane Co.
HOUSE : Sloane, W. & J., Inc.
DECORATOR : Sloane, W. & J., Inc.
Co-operating: Alexander Smith & Sons;
McCutcheon & Co.: Gorham-Spaulding;
Chencv Bros.; United Wallpaper Co.;
De Voe Reynolds Co.
HOUSE: Strand, Carl A.
DECORATOR : Good Housekeeping
Co-operating: Hoover Co.: Singer Mfg.
Co.; Crane Co.; Good Housekeeping;
Baker Furniture Co.; Walker Dish-
washer Corp.; Fox Furnace Co.; Kelvi-
nator Corp.; American Stove Co.; Chi-
cago Flexible Shaft Co.; Altorfer Bros.
Co. ; Overhead Door Corp. ; Dieterich
Steel Cabinet; Formica Insulation Co.
LANDSCAPING
Tames W. Owen Nurseries
Muellermist of Illinois
Ou ens-Illinois Glass Co.
HOLDERS OF CONCESSIONS
— A —
Air Show, Chicago
Exhibit of airplanes and supplies in
Travel and Transport.
AUied Coin Machine Exhibit
Booth for displav and sale of vending
machines— Hall of Progress.
American Badge Company
Store in Hall of Science for manufacture
and
ale of
eltii
American Engineering and Management
Corporation, Chicago
Restaurant facing Leif Ericksen drive
south of airport.
American Fiver, Chicago
Toy trains 'shop on Enchanted Island.
Andis Products Company, Racine, Wis.
Demonstrate, display, and sell electric
utility items.
Arouani and Hakim
Store for sale of Egyptian tapestries,
rugs, embroideries, brass and woodwork
and .\mbar cigarettes— Twenty - third
Street bridge.
— B —
Barnard, W. G.
Demonstration of knives, mincers, and
noodle cutters manufactured by Acme
Metal Goods Co.; five locations.
Battle of Gettysburg, Inc., The
"Battle of G'ettysburg" Show— Midway.
Bausch and Lomb Optical Company,
Rochester, N. Y.
Coin-operated telescopes in 13 locations
on Skyride towers.
Belgique Pittoresque, Inc., Chicago
Belgian Village, south of Twenty-third
Street entrance, with town hall, church,
theater, houses, etc.
Bennett, Horace C.
Booth for display and sale of Louise
Gary's Jams— Hall of Progress.
Benjamin, Jack, Chicago
Indian Arrow game": Aeroplane Ball
game, American Tally Ball game, on
Midway.
Beuttas, Joseph H.
Manufacture and wholesale distribution
of "Official Medal."
Bierdemann, Richard A.
Show called "The Great Beyond."
Black-Partridge Pageants, Inc., Chicago
Pageant, "The Fort Dearborn Massacre"
and sale of booklets and post cards de-
picting Fort Dearborn massacre.
Blanchard, Ray, Evanston, 111.
Children's Tour service conducted from
Enchanted Island.
Bonded Checking Stands, Inc.
15 checking stands and rental and sale
of umbrellas.
Bridge World, Inc.
Bridge Center. Booth in Hall of Science
in which the game of bridge is taught
and played in tournament.
Brooks Contracting Corporation
Washroom facilities.
Brown, E. W., and Mackintosh, J. A.
Disiilay and demonstration of Florida
sponge industry.
Bryant and Breuner, Berkeley, Calif.
Stands for sale of "Shasta Snow."
Burt, J. W.
Sale of bridge game books and acces-
Bvrd, Admiral Richard E., Boston, Mass.
Exhibition of the "City of New York,"
Admiral Byrd's south pole ship. West
shore of South lagoon.
[184]
SMsggr5?Mirg=\^
HOLDERS OF COXCESSIOXS— Continued
— c —
Cardett, Inc., Chicago
Store and stands for sale ot "World's
Fai.
nble
Carlson Amusement Enterprise, Chicago
Exhibit and sale of statue of American
Girl. Show on ilidway.
Carter, Arch O. & Fred F., Chicago
Soda grill and luncheonette in Travel and
Transport building.
Carter, Chas. J.
Magic Show — Midway.
Century Beach, Inc.
Bathing beach— Northerly Island.
Century Griddles
47 sandwich shops throughout the
grounds.
Century Grills
6 lunch rooms at various points in the
grounds.
Century Homes, Inc.
Glass House known as "House of Tomor-
row"—Home and Industrial Arts Group.
Century News Company, Inc., Chicago
Operation of seventy souvenir and candy
stands throughout grounds.
Century Pastimes and Games, Inc.
Game of skill called "ShufHette"— Mid-
way.
Century Productions, Inc., Chicago
Wild West show and Rodeo in Soldier
Field Aug. 25 to Sept. 10.
Century Razor Blade Company, Chicago
Operation of stand for sale of razors and
razor blades.
Chicago Concessions, Inc., Chicago
Operating forty carbonated drink stands
throughout grounds.
Chicago Daily News, Inc., The
A Service Bureau— Hall of Science.
Chris Craft Water Transit, Inc.
Speed Boat Thrill rides.
Citrus Fruit Juice, Inc., Chicago
Operating sixty stands for sale of citrus
drinks.
College Inn Management, Inc., Chicago
Pabst Blue Ribbon Casino restaurant and
outdoor garden on Northerly island north
of Twenty-third Street entrance.
Columbian Transportation Company
Chicago
Operation of boats within fair grounds.
Columbian Transportation Company,
Chicago
Operation of steamers and 4 motor boats
outside lagoons.
Comoy, H., & Company, London
Operation of store in Hall of Science for
sale of smokers' articles, tobacco and im-
ported cigarettes.
Congress Construction Company, Chi-
cago
Rutledge Tavern— Operation of replica of
tavern for sale of meals — located in Lin-
coln group.
Continental Concession Company, Chi-
cago
Lincoln Group— Replicas of various build-
ings prominent in life of Lincoln.
Crown Food Company, Chicago
Operation of six lunchrooms and 47 sand-
wich shops throughout the grounds.
Cyclone Amusements, Inc., Chicago
Operation of Cyclone Amusement Ride on
the Midway.
— D —
Daggett Roller Chair Company
Roller chair and jinrikisha.
Daley, Raymond T., Chicago
Mickey Mouse circus — on Midway.
Miniature circus of antics of Mickey
Mouse.
Days of '49, Inc., Chicago
Reproduction of 1849 mining camp:
replicas of camp with two streets and
nearly two- score buildings,
D-C Manufacturing Company
Booth for disi>lay and sale of scouring
brushes— Hall of Progress.
Deisenhofer, Victor & Mauritius Gruber
Victor \ienna Restaurant— Home Plan-
ning group.
Diamond Bright Corporation, Chicago
Booth for display and sale of "Luster-
Sac," metal polish and cleaner in Hall of
Progress.
Di.xon, AHce Noble
Store for sale of dolls— Enchanted Island.
Donnelley, R. R., & Sons Company
Publication and wholesale distribution of
Official View Books. Oft^cial Mailing
Folders. Official Postcards, and art pho-
tographs.
Doughnut Machine Corporation
10 doughnut stands and a doughnut shop.
Drurv, Jfohn, and The Cuneo Press, Inc.
To 'write ".\n Authorized Guide to Chi-
cago."
Dufour, A. M., Chicago
Embrvological and Prehistoric show on
Midwky.
Dufour, Lew
Freak show- Midway.
Duke Mills Amusements Corporation.
Chicago
Freak show on Midway; also Plantation
Negro show on Midway.
Dunbar-Gibson, Inc.
Booth for display and sale of curtain
stretchers, safety razor blade sharpener,
garden ornament — Hall of Progress.
— E —
Edwards, E. W., Chicago
.\dohe sandwich and barbecue shop in
Midway.
Eitel, Inc., Chicago
Operation of Old Heidelberg Inn; also
Eitel Rotisserie east of Twelfth Street
entrance.
Evening American Publishing Company,
Chicago
Golf tournament, consisting of driving,
approaching and putting in Soldier Field,
Sunday. June 4th.
Exposition Fruit Company, Chicago
Fifteen fruit and nut stands throughout
grounds; also food shop at Twenty-third
Street bridge.
— F —
Fagaol, R- B., Chicago
Miniature railroad operating in Enchanted
Island.
Falk and Kalman
Store for display and sale of "The Path-
finder." a weekly newspaper — Twenty-
third Street bridge.
Feldman, M. Newt
Sanilwich stand.
Fisher, C. R., Chicago
Operation of kosher restaurant on Mid-
way; also Temple of Phrenologv. games
known as "Japanese Tally Ball." "Amer-
ican Baseball Dart." and "Aeroplane Ball
game."
Florida and Canada Amusements Corpo-
ration
Seminole Indian village and alligator
wrestling show — Midway.
i
[185]
Flying Turns Operating Company, Inc.,
Chicago
Operating "Fljing Turns," thrill ri
Midway.
Frozen Custard, Chicago
Operating stands for sale of "frozen cus-
tard," ice cream-like product.
— G —
Gaw, George D., Chicago
Penny weight scales throughout grounds.
General Cigar Company, Chicago
Cigar store in Twenty-third Street con-
Glutting, Roy H.
Sale of kites, marble shooter, and walking
duck on Enchanted island.
Goldberg, Murray
5 "Guess-ur-weight" scales throughout
grounds.
Golden City Scooter, Inc., Philadelphia
Amusement ride known as "Scooter" on
Midway.
Goodyear Tire and Rubber Company,
Akron
Operating helium-filled, twin motored
dirigibles with capacity of from 4 to 13
persons from airdrome south of Travel
and Transport building.
Gordon, Chfford J., Chicago
Operating "Movie-of-U" photographic
machines in two stores on Twenty-third
Street bridge.
Gordon and Rosenblum, Chicago
Operating 6 taffy and cotton candy stands
in grounds.
Gray Line Sightseeing Company, Chi-
cago
"Official Tour Service," including spe-
cial private tour service in grounds.
Green Duck Metal Stamping Company,
Chicago
Store in Hall of Science for sale of sou-
venir metal novelties and tablewear.
Greyhound Corporation, The
Intra- Fair bus transportation,
Groak Water Concession, 1033
Furnishing of drinking water.
Gros, Jean, Pittsburgh, Pa.
Marionette show on Enchanted Island.
Gruen, Paul R., Inc., Chicago
Store for sale of watches, novelty jewelry,
etc., at Twenty-third Street bridge.
— H —
Heckler, Prof. Wm.
Trained Flea circus— Midway.
Heller and Sons
Booth to display and sell : monograms and
ink, darners— riall of Progress.
Hock. Edward A., Chicago
Operating games on Midwav known as
follows: "Walking Charley Ball Throw-
ing," "Kentucky Derby," "Fish Pond."
"Hoop-la." "Rollaball Alley," "Skill
Toss," and "Target Skillo."
Holmes, Burton, Lectures, Inc., Chicago
Motion picture studio for making of pic-
tures for commercial concerns and ex-
hibitors— Hollywood.
Holton and Johns, Chicago
Operating "Progress of Domestic Ani-
mals," showing evolution of horses, cat-
tle, hogs, sheep and dogs. Leif Eriksen
drive.
Hood, J. v., Racine, Wis.
Children's novelties— Hall of Progress.
Horticultural Exhibitions, Inc.
Horticultural show and restaurant— South
end Northerly island.
Hub, Henry C. Lytton & Sons, The
Store for sale of wearing apparel, acces-
nd sporting goods— Twenty-third
Street
Hull and Kerr
Booth for display and sale of vegetable
garnishing sets— Hall of Progress.
Icely, Lawrence B., Chicago
Aquatic Golf course on shore line of
Northerly island.
Infant Incubator Company, Chicago
Operating infant incubator room, nursery,
and exhibit room. Twenty -third Street
plaza.
International Bazaars, Inc.
Oriental village— Midway.
International Oddities, Inc.
Ripley "Believe It or Not" Show— Mid-
way.
Israelite House of David, Benton Har-
bor, Mich.
Store for sale of House of David articles
at Twenty-third Street bridge.
Jonkers, John and Winifred, Chicago
Operating stands for sale of French
waffles, cakes, pastries, and dairy drinks,
on Midway.
— K —
Kaufmann & Fabry Company, Chicago
Operating photographic studio for taking
" ■ of
of
"Official" photograph
fair; also operating store for sal
cameras and supplies in Hall of Science
Klauber Novelty Company, Chicago
Operating game of skill called "Bridge
Keno" on Midway.
Klawans, S. E., Chicago
Operating sandwich stand on Midway.
Kule-Fut Laboratories
Booth for display and sale of dusting pow
der for feet — Hall of Progress.
Leonard, L. S., Chicago
Booth to display and sell a combination
tooth brush, gum massager, desk pad,
and bird house in Hall of Progress.
Levan, D., Chicago
Sandwich stand on Midway.
Libby, McNeill and Libby, Chicago
Operating 20 stands for sale of potato
products, tomato juice and tomato juice
cocktails, and 10 pineapple juice stands.
Library of International Relations, Chi-
cago
Children's library and reading room —
Enchanted Island.
Lightner Publishing Corporation
Store for sale of relics from Columbian
Exposition, and magazines — Twenty-third
Street bridge.
Lintz, G. A., Brooklyn, N. Y.
Operating amusement known as "Gorilla
\'illa" in which are displayed 2 gorillas
and 10 chimpanzees. Midway.
Lorenz and Stark, Amsterdam
"Try-your-Weight" scales in five loca-
tions on grounds.
Loveland, T. A.
Root beer stands.
Lunenburg Exhibitors, Ltd.
Champion fishing schooner "Bluenose."
Lytton, Henry C, and Co., Chicago
Operating store for sale of wearing
apparel and sports goods — Twenty-third
Street bridge.
[186 1
HOLDERS OF CONCESSIONS— Continued
Manxi and Kottas, Chicago
Operating soda grill and luncheonette in
Agricultural building.
Mar-Ney Products Company
Booth for display and sale of a machine
for mounting pictures on mirrors— Hall of
Progress.
Marvin, Campbell
Sale of Holmes Bakery Products from
stand.
Master Marble Company, Clarksburg,
W. Va.
'■Master JIarble Shop," for sale of mar-
bles—Enchanted Island.
Maynes-IUions Novelty Rides, Inc.
Meldon, Maurice, Cleveland, O,
Booth for demonstration, display and sale
of auto polish— Hall of Progress.
Menyway Company, The
Booth for display and sale of an electric
food preparer — Hall of Progress.
Messmore and Damon, Inc.
Prehistoric Animal show— Twenty-third
street.
Meyers, Joseph
Booth for sale and display of hand writ-
ten engraving on key checks and other
small articles, fountain pen sets— Hall of
Progress.
Midget Village, Inc., Chicago
Village operated by fifty midgets nn Mid-
way.
Midway Recreation Corp., Beaver Falls,
Pa.
Operating "Laff-In-The-Dark" amuse-
ment ride and "Fascination," a game of
skill— Midway.
Miller and Gaus, Chicago
"African Dip," an amusement— Midway.
Milne, Lome A., Chicago
"Handwriting Character Analysis," booth
on Midway.
Morgan, Leon
Counter in "The World a Million Years
Ago" for the sale of a book or pamphlet
on pre-historic animals and miniature re-
productions of pre-historic animals.
Morgan, Lucy, Penland, N. C.
Operating log cabin for sale of handi-
craft of Carolina mountaineers- adjoin-
ing Fort Dearborn.
Muller, Charles J., Monrovia, Calif., and
Chicago
Soda fountain and luncheonette and Mai-
ler's Pahst Cafe on mainland and Schlitz
Garden Cafe west of States group.
McDowell, L. V.
Booth for display and sale of rubber
stamps— Hall of Progress.
— N —
Noon, J. Gilbert, Chicago
Shooting gallery— Midway.
Nu-Dell Manufacturing Co.
Two booths for display and sale of cake
decorator, household mending cement.
carpet cleaner and hair wavers— Hall of
Progress.
— o —
Oakville-American Pin Division, Scovell
Mfg. Company
Booth for display and sale of Take-a-
Pin "Pin Dispenser"— Hall of Progress.
O'Brien and Payne, Chicago
Demonstration, display, and sale of a
boiler oven— Hall of Progress.
[187
Owen Brothers, London, England
Store for sale of jewelry and picturi
decorated with butterfly wings ~
third Street bridge.
— P —
Pal-Waukee Airport, Inc., Chicago
Amphibion planes for transportation and
thrillrides.
Panorama, Inc., Chicago
Exhibiting panorama painting "Pantheon
de la Guerre"— Midway.
Paris, Inc., Chicago
Operating reproduction of "Streets of
Paris" — South of Twenty-third street and
west of lagoon.
Paschal, H. F., Chicago
Operating store for sale of historical toys
—Twenty-third Street bridge.
Pauius, S. E., Chicago
Animal act on Enchanted Island.
Paulus, S. E., Chicago
Presentation of animal acts— Theatre, En-
chanted Island.
Pfund-Bell Nursery Company, Elmhurst
Show room for display of palms, ferns,
evergreens, etc.
Pirate Ship Company
Dance ship and two soda fountains for
sale of food and drink.
Pop Corn Concessions. Inc., Chicago
Operating forty stands for sale of pop-
corn throughout ground.
Potstada, George
Booth for sale and display of hair dryer
and folding lamp— Hall of Progress.
Price Mfg. Company, Chicago
Operating store for sale of patent clothes
line — Twenty-third Street bridge.
Primer Publications, Chicago
To publish for sale educational booklets
for children.
Progress Amusement Corporation, Chi-
cago
Lagoon transportation and sight-seeing
boat — Lagoons.
— R —
Radio Steel and Manufacturing Com-
pany, Chicago
Exhibit and sell toy coaster wagons — En-
chanted Island.
Raemer, Norman
Booth for display and sale of an aerial
eliminator — Hall of Progress.
Republic Chemical Company
Booth for display and sale of deodorants,
foot lotions, cosmetics.
Richards, W. S.
Booth for display and sale of maple syrup
and maple cream — Hall of Progress.
Robertson-Davis Company, Inc-
Booth for display and sale of Automatic
Solder.
Rogers, Max D., Chicago
0"perating games known as "Rose Bowl-
ing" and "International Base Ball Pitch-
ing"-Midway.
Rosenthal and Levy, Chicago
Sandwich stand.
Rosenthal, Oscar W., Chicago
"Hollywood" — sound-recording-photo-
praphic studio — South end of Northerly
island.
Ruel and Stewart, Chicago
Operating motor boats from outside
grounds to Thirty-first Street landing.
Russell, Harry, Chicago
Operating gamqs known as "Devil's
Bowling Alley" and "Target Skill"— Mid-
way.
.Hi n n (1 n A n)
My'
wm
HOLDERS OF CONCESSIONS— Concluded
— S —
Sanitary Foot Rest Company
Booth for display and sale of foot rests
for furniture, stoves, and radios— Hall of
Progress.
Sapp, Phillip A., Eufaula, Ala.
Miniature park for children — Enchanted
Island.
Sbarbaro, John A., Chicago
Operating game known as "Hollywood
Dart"— Midway.
Schack, M., Chicago
Exhibition of marine life— Midway.
Schumacher, B. P.
E.xhihit of painting "The Crucifixion" —
Midway.
Schwartz, David S., Chicago
Toy .Shop— Enchanted Island.
Scranton Lace Company
Store for sale of lace manufacture.! Iiy
concessionaire — Twenty - third Street
bridge.
Semek, Joseph
Booth for sale and display of hand em-
broidery—Hall of Progress.
Shine-Sac Inc., Chicago
Stand to demonstrate Shine-sac products
—Twenty-third Street bridge.
Show Boat Amusement Corporation,
Milwaukee, Wis.
Operating floating theatre known as
"Show Boat"— West shore of South la-
goon.
Showmen's League of America, Chicago
Operating game known as "Air Gun Nov-
elty"—Midway.
Siegel, R. J., Chicago
"Ponv ride and miniature zoo" — En-
chanted Island.
Simon, Leo, Chicago
"S-49 Submarine": an ex-navy submarine
— North lagoon.
Simpson Flower Shop
Flower shop— Twenty-third Street bridge.
Singer, Edward, Chicago
Operating store for sale of men's neck-
wear—Twelfth street entrance; also store
for sale of portable radio and radio acces-
sories—.\rea north of India.
Smith, Henry Justin
Writing of a History of Chicago.
Spencer, Harvey P.
Store for manufacturing, disjilay and sale
of taffy and taffy candy— Twenty-third
Street Bridge.
Spencer, W. L.
Stand for sale of an automobile glare
shade.
Spies Brothers, Chicago
Shop for sale of fraternity and class
jewelr} — 23d street bridge.
Standard Manufacturing Company,
Cambridge City, Ind.
Supply of chairs and benches.
Stearns, Walter
Store for display and manufacture of
profiles etched in silver or bronze —
Twenty-third Street Bridge.
Stockholm, Carl, Inc.
Dry cleaning, pressing and laundry serv
ice — General Exhibits Group.
Stone and Coleman
Booth for display and sale of flexible
belts and buckles— Hall of Progress.
SuUivan, Mrs. W. G.
Booth for display and sale of costume
jewelry to be made on booth — Hall of
Progress,
[1
Swedish Produce Company, The
Lunchroom and e-xhiljit of .Swedish prod-
ucts— Agricultural building.
Thomson, S. W.
Lion Motordrome — Midway.
Thorach and Rose
Booth for display and sale of Metallic-X
adhesive compound and wood block mini-
ature buildings— Hall of Progress.
Thorud, Hazel M., Hubbard Woods
Operating restaurant known as "High
Life Fish Bar"— Northerly island.
Tokyo Chop Suey Company
Chinese Lunch Room — Twenty - third
Street bridge.
Tony Sarg Company, New York
Marionette show — Theatre on Enchanted
Island.
Tolpin Studios
Booth for display and sale of: Gold China
Ware— Hall of Progress.
Tuma, Frank J., and Company
Booth for sale and display of baskets,
beads, wood trays — Hall of Progress.
— u —
Ukrainian World's Fair Exhibit, Inc.
Exhibit of Ukrainian pottery, paintings,
embroidery, etc.— Thirty-ninth Street en-
trance.
Ultravision, Inc., Chicago
Operating motion picture auditorium at
south end of Northerly islanil.
U. S. Crayon Company, Chicago
Crayon shop — Enchanted Island.
Van Briggle Art Pottery
Store for display and sale of Cedar Craft
and pottery — Twenty-third Street bridge
Victor Vienna Restaurant
operating restaurant, bar and gard
H.
Plan
Vulich, Jack, Chicago
Booth for display and sale of razor blades
and razors- Hall of Progress.
— •w—
Walgreen Company
Largest drugstore in the world.
Walters, R. J., Manchester, Md.
Operating observation balloon.
Waterhouse, W. L., Chicago
Sandwich stand— bridge adjoining Gen-
eral Exhibits building.
Weiss, Ira
Booth for display and sale of fountain
pens and pencils— Hall of Progress.
Wilson, Clif., Tampa, Fla.
"Snake Show"— Midway.
Woodlawn Service Company
.Sale of programs, popcorn, peanuts, to-
bacco, wrapped ice-cream, and confec-
tionery— Soldier Field.
World's Fair Ice Cream Products Com-
pany
Stands for sale of ice cream and ice cream
specialties.
World's Fair Ice Cream Products Com-
pany, Chicago
Twenty-one stands for sale of ice cream
throughout grounds.
— z —
Zienner, Emanuel E., Chicago
Sale of mechanical toys, ties and hand-
CONTRIBUTORS TO HISTORICAL EXHIBITS IN
FORT DEARBORN
Alexis, A. L.
American Legion
Antique Arms Exchange
Bitting, A. W.
Cooke, L. L.
Copps, Florence C.
Daniels, Capt. M.S.,U.S.A.
Daughters of 1812
Daughters of Revolution
Du Pont de Xemours
SCIENTIFIC
Ford. H. D.
Fur ilerchants Exchange
Ho Ho Shop
Manson, John
McGrew, Martha
McCracken, Ruth
McManus, Mrs. R. R.
Nelson, Mrs. Flora
Richman, Mrs. C. A.
Riddle, Major L.
EXHIBITS IN HALL
Sconce, Harvey J.
Shubert, A. B., Inc.
Simmons, Vesta R.
Smithsonian Institution
Streichert, E. J., Mfg. Co.
U. S- Military .\cademy
\'an Deventer, Christopher
Rock Island Arsenal
Wirick, J. P.
OF SCIENCE
The following scientific industrial institutions, and organizations, are
either furnishing exhibits or cooperating in their preparation in basic
science and medicine:
Academy of Natural
Sciences
Aluminum Company of
America
Anaconda Copper Co.
Aver Company
Baker & Co.
Baker, J. T.
Bausch & Lomb Co.
Beebe, WiUiam
Belgian National Founda-
tion for Scientific Re-
search
Bell Laboratories
Boyce-Thompson Inst.
Bucyrun-Erie Co.
Buffalo Museum of Sci-
ence
Bureau of Standards
Callite Products Co.
Canadian Geological Sur-
vey
Capt. J. E. Williamson
Capt. R. J. Walters
Carnegie Museum
Central Scientific Co.
Chicago Centennial Den-
tal Congress
Los Angeles, Department
of Water & Power
Clay-.'^dams Company
Cleveland Clinic Founda-
tion
Columbia University
Cornell University
Corning Glass Works
Cutler-Hammer Co.
Dee, Thomas J., & Co.
De Laval
Denver Equipment Co.
Dow Chemical Co.
Durirron Co.
Empire State Honey Pro-
ducers Assn.
Fansteel Products Co.
Federal Electric Company
Field Museum
Firestone Tire & Rubber
Co.
Fordham University
Gaertner Scientific Corp.
General Biological Sup-
ply House
General Electric X-Ray
Corporation
G. M. Laboratories, Inc.
Goldsmith Brothers,
Smelting & Refining
Co.
Grunow Co.
Harvard University
Heresy, Dr. Don
Illinois Health Dept.
International Filter Co.
International Nickel Co.
Italian Government
Izaak Walton League
Johns-Manville Co.
Johnson, S. C, S: Co.
Kaiser Wilhelm Institute
Kansas Geological Society
Kex'stone \'iew Co.
Lafayette College
Leitz, E.. Inc.
L'Hommedieu, Charles,
& Sons
Loyola University
Mallinckrodt ChemicalCo.
Marquette University
Mayo Clinic
McGill University
IMerck & Co.
Metal & Thermit Co.
Milwaukee Puljlic Mu-
seum
Modern Biological Prod-
ucts Co.
Museum of Science &
Industry
National .\cademy
National Parks Service
Nechroni, Daniel, Mr.
New Jersey Zinc Co.
Northwestern Improve-
ment Co.
Northwestern T.^niversity
Nystrom, A. J., & Co.
Owen & Minot
Pasteur Institute of Paris
Pennsylvanian Geological
Survey
Perser Corporation, The
[189]
Philadelphia & Reading
Coal & Iron Co., The
PhiUips, Dr. E. F.
Polarized Lights
Pribram's Microbiologi-
cal Collection
Prince Pierro Ginori-
Conti, Laderello
Purdue University
Rand McNally Co.
Raritan Copper Co.
Roessler & Hasslacher
Chemical Co.
Root, A. I., Co.
Royal University of Mo-
dena
Shreveport GeologicalSoc.
Simoniz Co.
Spencer Lens Co.
Standard Brands, Inc.
State of Florida
Ste. Anne de Construction
Technique a Echelle
Reduite
Syracuse University
Texas Gulf Sulphur Co.
Thermal Syndicate
Union Carbide & Carbon
United States Coast &
Geodetic Survey
LTnited States Geological
Survey
United States Govern-
ment Departments
University of California
University of Chicago
University of Freiburg
University of Illinois
University of Indiana
University of Zurich
\'ictor Chemical Co.
Virginia Geological Survey
Wander Company
Ward's Natural Science
Waukesha Motor Co.
Weidhoff, J., Inc.
Welch, W. M., Mfg. Co.
Wellcome Institute
Western Television
Westinghouse X-Ray Co.
Vale University
Zeiss, Carl
Jh^ f.n.n^f
COMPANIES DONATING TO THE ADMINISTRATION
BUILDING
American Radiator Co.
Baltimore & Ohio Railroad Co.
Bendix Manufacturing Co.
Cellized Oak Floorings, Inc.
Celotex Co., The
Dunham Co., C. A.
Du Pont de Nemours & Co., Inc.
Eagle Ottawa Leather Co.
Fle.wvood Co., The
Garland Furniture Co.
Glynn Johnson Corporation
Heath Milligan Mfg. Co.
Johns-Manville Co., H. W.
Kaucher Engineering Co.
Marb-L-Cote, Inc.
Mosler Safe Co., The
M. Pherson, C. D.
Murphy Door Bed Co.
Peoples Gas Light & Coke Co.
St. Clair Rubber Co.
Steinmetz Door Matt Co.
Tapp De Wilde & Wallace
Truscon Steel Co.
Warren, Walter G.
Western Architectural Iron Co.
CONTRIBUTORS TO
THE PAGEANT OF TRANSPORTATION
Auburn Automobile Co.
Baldwin Piano Co.
Baltimore and Ohio
Chesapeake and Ohio
Chicago & North Western
Chrysler Corporation
General Motors Corp.
Goodwillie, Pearley
Harley-Davidson Motor
Cycle Co.
R. C. Harris
Hoyt, Thatcher
lUinois Central Railroad
International Harvester
Irwin, Wm.
Lansing Company
Lehmann, Otto H.
Marshall Field & Co.
Mead Cycle Company
Messmore and Damon
Roy Monsen
Museum of Science and
Industry
New York Central Lines
Northern Pacific Railway
Pennsylvania Railroad
Railway E^xpress Agency
Rock Island Lines
Southern Pacific Lines
Stinson Air Craft Corp.
Union Pacific System
L'nion Stock Yards
United Airlines
Waukesha Motor Co.
Zepp, C, Inc.
A LIST OF MURALS PAINTED FOR THE FAIR
Murals which are part of the fund contributed by Dudley Crafts
Watson through the support of his lectures and tours.
General Exhibits Building:
''Mining" by William Schwartz.
One panel measuring 25 feet by 38
feet. Inspired by mining industries.
"OK"—
"Business, Machines, People"
by A. Raymond Katz — Sandor.
Panel measures 40 feet by 40 feet.
Shows the organization of business
surrounded by appliances to aid the
transaction of business.
Hall of Science:
"Mathematics — Physical Sci-
ences" by Pierre Bourdelle.
Eight panels measuring 7 feet 6
inches Ijy 7 feet 6 inches, enlarged
by General Outdoors Advertising
Co. Showing some of the phe-
nomena measured by science.
"Biology" by Richard Crisler.
Sixteen panels measuring 4 feet h
inches by 4 feet 0 inches, depict
some of the subject matter of biol-
ogy. The enframed sketches were
purchased to help the final work by
Irwin Rosenfels. Charles D. Prilik,
Lou Ingwersen, William S. Stanton,
Haddon Sundblom, William A. Kitt-
ridge, Robert Evans, Bert Ray,
Samuel Lusgarten, and C. A. Ryan.
Southeast Rampof Hall of Science:
"An Outlook of Biological De-
velopment From Prehistoric
Times to the Present Day" — by
Catherine O'Brien — e.xhibited
by the School of the Art Institute.
"^Machine Movement" by Ru-
dolph Weisenborn.
Panel measures 25 feet by 38 feet,
enlarged by General Outdoors Ad-
vertising Co.
"Paint, Powder, Jewels" by
George Melville Smith.
Panel measures 40 feet by 40 feet.
Inspired by the productions of the
jewelry and cosmetics industries.
1 190 :
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191 ]
^\\H,
THE FAMOUS
OFFICIAL
GUIDE BOOK
OF THE FAIR
Never have the exhibits and other features of a world
exposition excited as much interest as those on display at
A Century of Progress. The record and description of these
are contained in this Guide Book. This book is a keepsake
and memento of unusual value. No other current history
of the Fair will be available. Years from now it will be
treasured by those who possess one as a priceless souvenir.
Send copies of the Book of the Fair to your friends. Use
the coupon on the reverse of this page. Notice that there are
three different bindings — paper at 35 cents, postpaid, cloth
at 60 cents, and artcraft at $1.00.
Without further trouble to you, the wrapping, stamping,
and mailing of any of these bindings will be taken care of,
if you merely indicate on the reverse page the name and
address of those to whom you wish them sent.
Either mail this to the address shown on the reverse page,
or save yourself trouble by turning it over to the nearest
official information booth.
A LIST OF MURALS PAINTED FOR THE FAIR— Concluded
Travel and Transport Building:
"Stage Coach," "Pony Express,"
and "Covered Wagon" by D. C.
Miller.
Three panels each measuring 45 feet
by 13 feet. These murals show the
early freight, mail, and passenger
transportation used in the West.
Foods and Agricultural Building:
"Seed Time" by George Biddle.
Panel measuring 20 feet by 14 feet
6 inches. Shows early spring plant-
ing, the preparation of the earth for
summer toil and autumn harvest.
Hall of Social Science:
"Social Science and Welfare" by
David AlcCosh.
Panel measures 24 feet by 1,^ feet.
Depicts some of the work of the
organizations of Social Science.
"Man and the Social Sciences"
by Dorothy Loeb.
Panel measures 30 feet by 8 feet.
Murals which have been con-
tributed by A Century of Progress.
Hall of Science:
"Urns" by Mary Bartlett.
"Marketing" by Laura Harvey.
"Columbian Exposition" by
Frances Badger.
"Fireworks" by Mrs. S. Szul-
kaska.
"Diagrammatics" by ^Nlaude
Phelps Hutchins.
"Moon, Stars, and Roses in Gray
and Yellow" by Eleanor Holden.
\ series of murals designed for the
Trustees' Reception Room.
"The Tree of Science" by John
Norton.
Panel measures IS feet by 30 feet,
enlarged by Sosman & Landis.
Shows at its roots basic sciences
which come together in the stem of
pure science and branch out into the
fields of applied sciences.
"The Dimensions of Natural
Objects in Miles" by John Nor-
ton.
Panel measures 15 feet by 30 feet,
enlarged by Sosman & Landis.
Shows the size of man as approxi-
mately one-thousandth of a mile,
the diameter of our galaxy as a mil-
lion million million miles, and the
dimensions of a proton as one-
miUionth of one-millionth of one-
millionth of a mile.
"Wave Lengths" by John Nor-
ton.
Panel measures 15 feet by 30 feet,
enlarged by Sosman & Landis.
Shows the frequency of electro-mag-
netic waves in terms of oscillations
per second.
Murals contributed by the L'nion
Carbon and Carbide Co.
Hall of Science:
"The History of Technical Sci-
ence" and "The History of Ap-
plied Science" by John Norton.
Two panels measuring 120 feet by
8 feet. To the left of the main en-
trance door is depicted "The His-
tory of Technical Science." It com-
mences with primitive magical rites
and proceeds toward the appearance
of great scientists of this day.
To the right of the main entrance is
the "History of Applied Science."
Mural contributed .Anonymously.
General Exhibits Building:
"The New Freedom" by Daven-
port Griffen.
This mural shows the towering cities
which machines helped to bring
about and looks toward the future
of a new order of society, where
machines release man from drud-
gery.
Murals contributed by Elizabeth
Amelia White.
General E.xhibits Building:
"Buffalo Hunt," "Design of
Symbols," and "Primitive In-
dustry," by the Taos Indians.
Three panels measuring 12 feet by
15 feet, 8 feet by 4 feet, and 5 feet
3 inches by 82 inches respectively.
Depict primitive industry, the hunt,
and .'\merican Indian symbolism.
[ 193 1
J)il/^ of the cars that
finished IndianapoUs race
were
Fastest 500 miles in Speed-
way history a sweeping
Studebaker triumph!
Only 14 out of 42 entries
finished ... 7 had Stude-
baker engines ... 5 of them
were85% stock Studebakers!
NOTHING like it ever happened
before on the historic Indian-
apolis Speedway. Studebaker gave
an exhibition of speed and stamina
on Memorial Day that 1 00,000 spec-
tators will never forget.
Forty-two of America's greatest
racing cars started the gruelling
500-mile race. But only 14 of them
were able to finish. And 7 of the first
12 places went to cars with Stude-
baker engines! A five-car team of
8 5% stock Studebakers — entered by
the Studebaker factory — went
through the entire race without a
single repair.
Most of the cars in the contest
were specially constructed and fabu-
lously costly. But not the 5 Stude-
bakers that competed as a team.
They were built in the Studebaker
factory in the same way that the
Studebaker you buy is built. They
were stock cars except for certain
slight modifications to conform
with racing requirements.
You'll never give any car the test
these Studebakers got at Indian-
apolis. But what a satisfaction it is
to know that every Studebaker is
able to stand up that well.
Two of the cars in the sensational 5-car Studebaker team are on exhibition at the
World's Fair — one in the Travel & Transport Building — one in the Firestone Building.
BUILDER OF C H AM PIO NS - PI O N E E R OF FREE WHEELING
Avenue of Flass
The main avenue leading into the Exposition from the I'th Street
Gate, south, toward the Hall of Science. The ".Avenue of Flags" is
named after the rows of brilliant red flags with yellow edge, on either
side of the broad avenue, expressing the spirit of festivity.
The Travel and Transport Building
Constructed on the principle of a suspension bridge. Xo pillars,
columns, or arches to support it from below but depends on cables
to carry the load of its tremendous roof. Interior diameter — 310 feet
at the base and 206 feet clear of any obstruction. Inside is shown
the progress of transportation from the creaky wagons of a century
ago to the most modern water, highway, railroad and air travel.
VT«^
Time Saving Trips Through The Fair
In this Fair the visitor approaches a mass of exhibits located in a great number
of different buildings and even having a guide book with thorough explanations, he
will still be puzzled as to where he should start his journey and how to go through
the Fair Grounds without overlooking those things which are especially interesting
and important to him. Our suggested plan consists of three trips through the
World's Fair; each one of them requires about a day's time, or, if the visitor is in
a great hurry, he can see the most important exhibits of one journey in about S to 6
hours. We start these journeys at the main entrance of the Fair — the north end —
and advise those who are coming from the south side of the City to use the Grey-
hound Bus Lines through the Fair Grounds to the starting point.
FIRST TRIP
When we approach the Fair and enter the gates, we already sense a difference in
the atmosphere and this feeling never leaves us during our stay on the grounds.
The peoples' faces seem to reflect their vital interest and their deep relationship
to this rapid progress of humanity during the last hundred years which is especially
true of this country Passing through the main gate with its box offices, between the
blue and red pylons, a round plaza is seen before us. A circle of American flags and
a loudspeaker of unusual size is in the center and around us in a semi-circle are the
sales stands for souvenirs and refreshments. From here two avenues lead to the
Exposition: one — going south — toward the Hall of Science, called the "Avenue of
Flags," and one to the east over the North Bridge of the Lagoon toward the famous
Planetarium on Northerly Island. The "Avenue of Flags" is named after the rows
of brilhant red flags with yellow edge, on either side of the broad avenue, expressing
the spirit of festivity.
Here we want to mention the various means of transportation on the Fair
Grounds so that later we may refer to them again concisely. The Greyhound
Bus Lines operate over the entire Fair Grounds, one line from the north en-
trance at 12th Street to the south end of the Fair at 3Sth Street and a second
line from the north entrance to the Planetarium on Northerly Island and from
there to the south end of Northerly Island (east end of the Venetian Bridge)
at 10c per trip. Every day, sightseeing trips through the Fair Grounds are
arranged on these buses (especially in the forenoon), covering the whole terri-
tory for a charge of 50c per round trip. For those who do not care to walk
through the exhibition halls, roller chairs (4 wheels) are obtainable at ."JLOO per
hour and rickshaws at S1.40 per hour (these are pushed by college boys who
are also able to give information about the exhibits) ; kiddy cabs may be ob-
tained at 75c per day. On the Lagoon, motor boats take care of the traffic; the
shuttle boats operating between the north entrance, Federal Building, Hall of
Science, Enchanted Island and the west end of the Venetian Bridge charge 15c
per stop; round trips are conducted through the North and South Lagoons for
3Sc in the afternoon (children 15c) and 50c in the evening (children 25c).
Gondolas are $2.00 per hour per person (minimum charge 50c for 15 minutes).
Our first trip takes us south and we find to our right the southbound bus station,
and to our left the
Administration Building
(Public not admitted except by special permission)
Architect, Holabird & R.».t, H. Hur.iliain, K. I{. Hennett. Cost, $420,000.
Area, 67,000 square feet; wulth, IhJ Icet : lengtli. ii'J feet; lieight, 94 feet
(front); 110 feet (rear). Colors: Blue, yellow, silver.
This is the first building which was put up on the Fair Grounds and from here
the entire planning and building of the Fair was carried out. The main hall of the
.Administration Building contains the enlargement of a bird's eye view of the Fair,
painted by H. M. Petit; this picture is the largest photographic reproduction which
has ever been made (lO x 22 feet). This building also contains the famous trustee's
room with its unique, long. wedge-5ha[ied I able. The next building to our right is the
Sears Roebuck Buildins (Free)
Architect, Nimmons, Carr & Wright. Cost, $150,000. Area. 87,120 square
feet: width, 166 feet; length, 314 feet; height, 45 feet (tower 137 feet). Colors:
Gray and blue.
On the main floor a large plastic map shows the distribution of merchandise by
this great mail order house. Dioramas explain the evolution of business and in the
[ 195 J
south wing of the building an old fashioned kitchen and bathroom are shown
demonstrating the great improvement in house conveniences during the last century.
The popular B/G restaurant chain operates an eating place in the north wing.
The lower floor contains a Radio Room and a Mechanical Room and the Mechan-
ical Man is the main attraction in this building. The upper floor is filled with
an exhibit of sporting goods, furs, the prize winning quilts and a display of the
Encyclopaedia Britannica. This building also contains comfortable restrooms.
Illinois Host Building (Free)
Architect. Charles Herrick Hammond. Cost. $13.(iOn. Area, 13,600 square
(eet: width, SO feet; length, 210 feet; height, 50 feet. Colors: Silver and gold.
This building contains in its north wing a very interesting Lincoln exhibit
(replica of the sitting room in his Springfield home, pictures of all Lincoln statues,
a collection of documents and newspaper clippings concerning his life, letters,
replica of his death mask, and a great number of photographs of his person). In
the north wing is located the Auditorium and the Governor's private suite. In
the center hall we see a display of the flags of the ,^7 Illinois Regiments that served
in the World War. The floor is an artistic mosaic linoleum showing the State
Sea! and the various State Departments.
Sweden (Free)
Just south of the lUinois Host Building we enter this pavilion. The main
exhibit is in the front hall with a map showing the Swedish immigration into
the United States, and on the side walls, enlargements of photographs which make
the visitor familiar with cities, landscapes, occupations and sports of the Swedish
people; a model of the Stockholm City Hall; of a very modern steamship of the
Swedish-American Line and a model of Calmare Nyckel — the ship which in 16.^8
carried the first Swedish settlers to America. The second room contains a very
dignified bazaar where beautiful Swedish table ware, pottery, china, glassware,
textiles and furniture are displayed and for sale. The bronze statues in the court
before the building are by Carl Milles — Stockholm.
Czechoslovakia (Free)
The next building to our right. Some pictures and maps recall the nature of this
country and the main part of the hall is occupied by a great bazaar, where beautiful
pieces of handmade textiles (peasant style), glassware from Gablonz, china from
Karlsbad, jewelry and many other articles are for sale, .^n exhibit makes one
familiar with the scheme of preparing radium salts for the cure of rheumatism.
.\djoining this building is the Czechoslovakian Cafe.
Italy (Free)
The architects Libera, DeRenzi and Valenti were appointed to build the
Italian pavihon. It reminds one of a gigantic aeroplane. The staircase in front
of the building leads to the upper floor and the visitor is amazed when he enters.
He finds a beautiful hall before him. In a fresco of huge dimensions Italy shows
her business relations with the world. In the center of the fresco the impressive
head of MussoUni attracts the eye. Below, on the ground floor one finds a number of
large transparent photographic compositions showing the historical beauty of Italy,
especially the excavations of Pompeii. \ model of Italy's most modern liner
directs the interest to the delightful Mediterranean journeys which one encounters
on the trip from .America to Italy. On the ground floor of this pavilion the
visitor finds several smaller interesting exhibits and a bazaar where typical Italian
merchandise is sold. The famous Venetian mosaics, jewelry, glass, leather articles
and textiles attract many people. The Italian restaurant occupies the rear of the
Italian pavilion toward the Lake. Beyond it on the lagoon is anchored the
Submarine S-49 (40c— Children 25c)
This large vessel is open for the inspection of the pulilic. Navigation, torpedo
and engine rooms with all their comphcated apparatus are highly interesting.
With this visit we leave the Avenue of Flags and walk toward the
Lama Temple (25c— Children 10c)
The original temple was luiilt in Jehol during the years 1707-1771 and this
exact replica was made in China and brought to Chicago at the expense of Mr.
Vincent Bendix. The famous Swedish explorer. Dr. Sven Hedin, was responsible
for its selection and reproduction. Every part of this famous masterpiece of
finest Chinese architecture are exact copies of the original and the 28,000 pieces
which this temple consists of were joined together in Chicago. The building is
70 feet square and 60 feet high. It is supported on the exterior by twenty-eight
[196]
red enameled pillars and the pagoda shaped roof is covered with 25,000 soM-plated
copper shingles. The original temple has not been used for worship by the public
but exclusively by the Lamas (the expression Lama — meaning teacher — is now com-
monly used for priest). There are many cultural and religious objects in this
temple. The main figures are the Kuan-yin (Goddess of Mercy) and the Avaloki-
tecvara (Protector of the Faith, patron saint of Tibet). Lamaism is a Tibetan-
Mongolian religion and on the walls of the temple are hung the finest Tibetan-
Mongolian works of art, especially a selection of textiles and wood carvings.
Among these are many representing the figure of Buddha. Chinese guide gives
Ihc iHTi'Ssary explanations about services which are cliaracteristic of the Lamas.
Chinese Republic (Free — 25c to the Jade Exhibition, Children 10c)
Here we lind only a small exhibit but one superior in beauty and value.
Chinese porcelain and wood carvings arc seen on various stands and are also sold
there. In a special room masterpieces of carved jade are exhibited. Among them
we find a seven-story Pagoda illuminated from the inside which is the attraction
of the whole building. The process of carving jade is demonstrated with very
primitive tools. One of the most valuable objects is the carved jade gravestone
of Pei Wei of Kao \Vu of the year 476 A. C. This gravestone shows on the
front figurative symbols and on the back an inscription from which the exact
date is determined. The Chinese Theater and the Chinese Restaurant with its
gorgeous hand carved teakwood eate adjoin ihc building. We then visit the
Japanese Pavilion (Free)
This pavilion is a typical example of Japanese architecture built by engineers
and workmen from Japan who brought their own tools and materials. It contains
a great variety of Japanese exhibits. Among them are dioramas showing Japanese
landscapes and cities, some very typical Japanese handicraft (among them lacquered
woodwork and porcelain) which are worth seeing. Japan is proud of having
acquired western manufacturing methods. Besides toys and silkware, characteristic
of that country, also many other objects for common use are on display and for
sale. A specialty of the adjoining Japanese Tea Garden is the charming ceremony
of serving tea in Japanese manner by dainty Geisha girls.
Sky Ride
One fare from tower to tower 40c, children 25c; special rate until 6:00 p. m.,
25c, children 15c. Ride to the upper platform of the towers 40c, children 25c/
special rate until 6:00 p. m., 25c, children 15c.
This lowering sensational structure of the Fair reminds one of the Fiftel Tower
of the Paris Exposition and combines the idea of overlooking the Fair Grounds
from a very high point with the transportation of visitors from the mainland to
Northerly Island. One of the 628 feet high steel towers is erected near the Lama
Temple and the other near the Hall of Social Science on Northerly Island. A very
ingenious system of steel cables between these towers overbridge the distance of
1,8.50 feet and on these cables, at the height of 200 feet from the ground, are
suspended the rocket cars, on which one can take a thrilling ride across the lagoon.
A trip to the top of the towers, which are higher than any skyscrapers west of
New York, is a feature of the Fair which should not be omitted. A wonderful
view can be had from these towers over ghttering Lake Michigan and over the
City of Chicago with its incomparable skyhne. We take a ride in one of the
rocket cars and the view over the Fair Grounds which we have during our ride
is very instructive. Just beneath us near the tower on the mainland we see the
spacious Hall of Science, on the other side of the Lagoon the three white pylons
of the Federal Building, and the four green and the two red pylons of the Elec-
trical Building. To the south we see the Havoline Thermometer and the Chrysler
and General Motors Buildings. The suspension dome of the Travel and Transport
Building is very outstanding among the many smaller surrounding structures. We
descend the Sky Ride Tower on Northerly Island ; we do not remain on this Island
but cross the Science Bridge and return to the mainland.
Hall oi Science (Free)
Architect, Paul Philippe Cret. Cost. $1.10fi.()0(). Area. 408.370 scjttare feet (9;4
acres); length. Great Hall, 260 feet; width, W feet; height, 57 feet. Tower.
176 feet high. Material, steel frame and plywood. Colors: North and South,
blue and white; East, red and white. One uf the greatest sensations of
the World's Fair is the illumination of the north and east front and the
tower of the Hall of Science. No one should miss this unforgettable spectacle.
We enter the Hall of Science from the center of the Circular Terrace, cross
the octagonal room and step into the inner terrace which dominates the Court of
Honor. In the center of the inner terrace we see a large electrical board on which
is demonstrated how the star .(^rcturvis turned on the World's Fair lights with a ray
[ 197]
emitted from Arcturus in the year 1803 and reaching the earth in lOvi, traveling
through the enormous Sf)ace of the universe for 40 years at a speed of 186,600
miles per second. At the southwest corner rises the beautiful carillon tower. After
having crossed the inner terrace southward, we enter, this time, in the south wing
and step into the south octagonal room.
In order to systematically visit the various e.xhibits, we walk to the east end
of the south wing where space is reserved for the Trustees Club (floor plan 101),
and start our inspection tour at the end of this hall w^here is located the
Biological Exposition
First we see the Microvivariuni (lOJl where Prof. Rnemmert of Munich,
Germany, shows with si.\ Zeiss projectors the drama of life in a water drop.
Through a special cooling system device he is able not only to show the living
micro-organisms in the last stage of their life but he shows his cultures in the
state of actual life with all their fighting for existence and how one kind of micro-
organism devours another and how they multiply. Xot only one-cell organisms
are shown but also very small insects and worms in which on account of their
transparency the working intestines and the beating heart are perceptible.
The next stand (10^) points out the activity of the Pasteur Institute in the
French Colonies. Stand 10,=! (sponsored by Ayer Company) shows the sources of
the various vitamins and gives an idea of modern Vitamin Science. 104 : Survey
of plant and animal kingdom with a display of preserved examples and explanations
by means of lantern slides.
HALL OF
VtlRCULA^^^\5_^'ENCE
iSri'l l'''"^^ n S» _^ AVENUE
V TERRACE /
^ SUPPER FLOOR
On the ramp to the right which leads to the first floor (and which we do not
follow now) is an interesting symbolic mural of Biology by Catherine O'Brien.
In a separate room to our right (100) are objects loaned by the Field Museum
of Chicago, the Buffalo Museum of Science and the Carnegie Museum of Pittsburgh ;
furs from animals of various regions of the world and a large map give us an
idea of the distribution of fur animal areas and vegetation on the globe.
Stand lOS-a is a laboratory with living bacterias. Stand lOS contains the exhibit
of a marvelous micro-biological collection by Prof. Pribram of Vienna and gives
one an interesting idea of bacterias, and the complexity of living things.
Stand 106 shows the scientific view of the nature of yeast, for the layman, just
the creator of fermentation, for the scientist, a complicated process of micro-
biological nature. Yeast is a plant which multiplies by budding and dividing and
there are in every cake about 140,000,000,000 yeast cells. Stand 107: Wax (John-
son's Wax) and the process of its gathering and refining. Ill : Insects, the enemies
of human beings and the modern way of fighting them.
The double stand (110) is devoted to plant biology showing very interesting
reactions of plants to light, gravity and other stimuU. Stand 114; The Sabre-
tooth Tiger of the Pleistocene period in the western hemisphere. 112: The steps
of geological history of invertebrate animals. Stand 112-a shows the evolution of
the skeleton and the skull and gives examples of the history of the Horse, the
Dinosaur, the Titanotheres and the Oreodon. Stand ll.Va shows the evolution of
I 1V8 ]
the primates. 11 ^: Evolution of the face. 115: Diorama of the reconstruction
of the Dionsaur and the Cretaceous landscape. 116: E.\perimental evolution of
tobacco plants through X-rays.
We are now in the south octagonal hall with the beautiful murals showing
symbolic pictures of biology by Richard Chrisler (enlarged by Sassman & Landis)
Stand 117 is devoted to biological studies of the skeleton, the blood vessels and
the brain. Stand 118 shows the development of the backbone animals, the anatom\
of the Mammalian embryos, the development of insects and the bending of the
human heart in the course of its embryonal stages.
Stand IIP shows a very interesting exhibit of the development of the human
embryo in a great number or preserved specimen from the human egg to the fully
developed baby.
Stand 120 and 121 show experiments with amphibian embryos; in a laboratory,
cells are prepared for microscopic studies. 122: Cell division and cell activity.
12,?: Creatures of the deep sea. Stand 124 and 125: Outline of living animals,
on models and index maps that picture the inheritance of characteristics and makes
one familiar with the Mendelian law of heredity. 127: A marvelous collection
of tropical insects by Prof. Schmalz. 12.S: The migration of the salmon.
129: Honey Bee Society and Termite Society.
We do not follow any farther the ramp to the lirst floor on which a part of
the Medical Exhibit is located but we will see this exhibit on our systematical
tour through the first floor. We turn back and find to our left a lecture hall (130)
where the digestive system of the human body is explained on an interesting model.
To our right is the exhibit of the Bakelite Corporation (l.'l), showing the manu-
facturing process of their product. (In the Great Hall we shall find a few biolog-
ical exhibits which are in connection with this part of the Hall of Science which
we just visited. Here starts the exhibits of
Physics
Right next to the lecture hall mentioned before is being given the explanation
of the consistency of air, of the electrical furnace and of electroplating. A series
of very interesting apparatus are demonstrating the most unusual experiments,
sponsored by the (Tarbide and Carbon Corporation.
Great Hall
We now enter the Great Hall of the Hall of Science, which has one of the
most beautiful interiors of "A Century of Progress" Exposition. The beautiful
lighting and the attractive wall designs are giving to this hall beauty and dignity.
Three murals are especially outstanding : In the center the Tree of Knowledge
and of Basic and Applied Sciences; to the south the Dimensions of Xatural Objects
from the diameter of the galaxy to the diameter of the protons which build up
the atoms; on the north end the Frequency of the various electric magnetic waves
in kilocycles per second.
We take a look at the many large objects displayed in this hall and find first
to our right (155) a model which represents a section of a basswood twig showing
the growing of the wood year by year. This exhibit is in connection with the bio-
logical section through which we passed before. In the center of the hall (157) is
a big globe by Rand McXally with an exhibit of the chemical elements and on
another stand in the center of the hall (l.?S) the gondola of .\uguste Piccard
which was used in his famous stratospheric flight and the bathesphere of William
Beebe in which he descended 2,200 feet into the Atlantic Ocean.
On the east side of the hall are the following exhibits: (141) Electrostatic
Generator, a machine which creates power of over one million volts ; the Rotating
Magnetic Field; (142) the Gyroscopic Compass; (145) the model of a Molecule
of Table Salt; (15Q) the Geological Time Clock — in connection with the geolog-
ical exhibit in the north wing. This last object gives an outline of the geological
history of the earth starting with the creation of our globe out of the surface of
the sun. This clock counts units of milhon years and gives in pictures the con-
ception of the landscape in the various geological ages of the earth. Through this
very ingenuous device the visitor receives an idea of the tremendous stretch of
time which was necessary to build up the world with all its creatures.
Walking back toward the south in the Great Hall we find a demonstration of
crystallization. An apparatus showing the Brownian movement (i. e., the move-
ment of a particle in a colloidal suspension similar to molecular movement).
146 : The American Petroleum Industries are showing a miniature oil refinery
plant where the process of refining oil can be watched in a very clear and interest-
ing way. 145: Mineral separation. 144: Firestone Rubber Company shows the
process of rubber production from the rubber plants to automobile tires. On the
balcony (148) is the "Library of 1,000 volumes" covering the field of basic sciences,
I 199]
Some interesting old volumes are on exhibit. Stand 149 shows a propeller research
tunnel and the development of the radio since the discovery of the coherer in 1S02.
We descend the stairs from the balcony and leave the Great Hall. Here is the
continuation of the e.xhiliition of
Chemistry
of which we already found various objects in the Great Hall. We see the following
demonstrations on Stand 1.^0 and ISl : Chemical changes, electrolysis, catalytic-
reaction and chemistry of sulphur. The next exhibits are devoted to a con-
tinuation of
Phy:
SICS
and here we find explanations — understandable for the layman — of some very recent
discoveries in this science. In previous days the various chapters of Physics have
been greatly distinguished; light, electricity and atomic structure have been subjects
of research without close connection. In our days we know that the atoms of
all elements are built up of nuclei and electrons — the smallest specks of matter —
and the only difference between the various atoms consists in the different amounts
of electrons, revolving around the nucleus. In connection with this knowledge
the key is found for the complexity of light (each element emits, according to the
amount of electrons, light of a different wave length, for us visible as hght of a
certain color), for the various kinds of rays and for the sensational possibihty of
changing one element into another. .'Mso the manifestations of electricity are
closely connected to electrons and the atomic structure.
Stand 152 leads to one of the most modern and interesting demonstrations of
the different rays; the necessary explanations are given. Stand 153 and 154 are
demonstrating the modern knowledge regarding electricity with very interesting
experiments showing the principal characteristics of electricity. (We do not go
down the ramp to the lirst floor where another part of the medical exhibit is
located which we will see in our systematic tour through the first floor.)
Stand 155 and 156 show the principal laws of light radiation. Spectral analysis
and polarization of light, emittance of colored light from electrically exited gas
atoms (Neon lights) are some of the most interesting demonstrations in this exhibit.
Stand 157 and 15S show the molecular laws.
Stand ISO is devoted to the law of sound. Some apparatus demonstrate the
principles of the motion of sound waves. Here starts the Department of
Mathematics and Geometry
Stand IbO demonstrates trigonometry as it is used to fix a ship's position at sea.
We enter now the north octagonal room with the murals by Pierre Bourdell
(enlarged by Sassman & Landis). In the southwest corner we find expositions on
geometry and mathematics: 16.^ : ElUpsograph ; 164: Precision gauges; 165: the
Computation of -n- and Pollock's models of figure problems and moving curves in
the third dimension. In the northwest corner of the octagonal hall we see exhib-
ited (162) historical and modern mathematical machines, among them Michelson's
electrical analyzer and synthesizer. Here we enter the Department of
Geology
In the northeast corner of the octagonal hall we see the geology of the Hot
Springs deposits (166-a).
In the southeast corner we find demonstrated the geology of a typical oil
field (166). Stand 167: Geological exploration. Stand 170 and 171: Geo-physical
prospecting, subsurface surveying and deep drilling engineering of the oil industries.
Stand 160 is devoted to geology in general and shows fluorescent minerals.
Stand 168 shows a model of the Anaconda Copper Mines at Butte, Montana, and
gives a view of the complicated nature of mining with aU its pits and adits.
172: Petroleum production and transportation. Stand 173 shows the folding of
the earth's crust and the formation of mountains. Stand 175 gives a view of the
geology of mining anthracite in Pennsylvania. Stand 176 shows the geology of
various National Parks. On stand 177 the geology of 'Virginia is outhned with an
interesting exhibit of fossils from Yorktown.
Here the exhibits of the basic sciences have come to a close and we enter now
the exhibits of
Denmark and Italy
Stand 178: Exhibit of Denmark with pictures showing landscapes and archi-
tecture of this country. 1 he important inventions made by scientists of this country
are demonstrated on models and pictures.
Stands 170, 180 and 181 are occupied by Italy. The main part of this exhibit
consists of models showing the building of ships, of motors, and of other technical
devices. The reconstruction of the port of Ostia at the mouth of the Tiber near
I 200 1
Rome is very intercstinfj. Piers, lighthouses and warehouses are shown in exact
reproduction from the time of the ancient Roman Empire and we receive a concep-
tion of the high civilization and the progressed technique two thousand years ago.
Now we take the staircase at our left and walk down to the Main Floor
HALL OF
h--1 science
^ ^ - 1 ■ '1a main
COURT OF HONOR
sf^
Medical, Dental and Pharmaceutical Exhibits
Here we find the information office of the Chicago Daily News and the shop
of Kaufmann & Fabry Company. We cross the passage and enter Walgreen's
Drug Store. We go through this store and find ourselves at the exhibits. We
see on the left side ( 1 ) the stand of Chappel Brothers with the display of a com-
plete food line for dogs, cats and all carnivorous animals. In front of us (2) is
the display of the Cleveland Clinic: the development and evolution of the brain;
instruments for blood transfusion. We turn to our left and follow the arrow indi-
cating our way on the map. We inspect the following exhibits: (3) Chicago
Pharmacal Society; (4) American College of Surgery, where the history of
surgery is shown in interesting pictures; (S) Hospital Laboratory Service; (6) The
Mayo Foundation of Rochester, Minnesota, where various diseases and their diag-
nosis through X-rays, and the performance of operations are demonstrated on
models; (7) American Medical Association, this stand shows the story of medical
education of the modern doctor; (8) Robert Koch Memorial, dedicated by the
Berlin Koch Institute, to the discoverer of the tubercle bacillus; (9) Pasteur
Institute, France.
Between the Koch Memorial and the Pasteur Institute we see one of the most
famous objects of interest: (10) the Transparent Man. This figure was built in
the Hygiene Museum in Dresden and shows all the human organs, blood vessels
and intestines in their right places; through an electrical system the various internal
parts are separately illuminated so that the layman receives a thorough knowledge
of the organism of the human body.
Now we walk to our left and start a round trip through that part of the
exhibition which is located under the already known Circular Terrace. At our
left (11) we pass the stand of the Milwaukee Public Museum, where we see an
interesting exhibit about .American-Indian medicine. The next room (12) is a
very beautiful exposition of the science of pharmacy, explaining the many branches
of the science which are employed for pharmacy. (13) Italy shows her contri-
bution to the study of syphilis. (14) Bausch S: Lomb Optical Company exhibit
their instruments, (l.i) J. D. Searle & Company have a stand showing pharma-
ceutical instruments for physicians' use. (16) Burroughs Wellcome & Company,
Inc., occupy this stand showing medical equipment. Next we see the stand (17)
of Proteo Bread for diet restricted in sugars and starches. (IS) Hynson, Westcott
& Dunning show the manifold use of Mercurochrome. Stand 19 is a public lounge.
(20) Gerber's show the preparation of vegetables for children and reconvalescents.
(21) Mallinckrodt exhibit chemicals and explain their preparation and use for
medicine. (22) Burton Dixie Corporation demonstrate their mattresses. (23) Dee
& Company have an exhibition of dentistry. (24) National Oil Products show the
value of \itamin D in Cod Liver Oil. Stand 25 is a dental laboratory with opera-
( 201 1
tory and X-ray room. In room 26 lectures are held in connection with dentistry.
(27) The proper cleaning of teeth, professional dental education, artificial teeth,
pyorrhea, historical dentistry and proper food for the maintenance of teeth are
the subjects of a large exhibit of dentistr>-. (28) A beautiful exhibition is con-
tributed by E. R. Squibb & Sons. New York, showing an old German pharmacy
from the 17th Centun.-. This unusual collection from the time when alchemists
were still seeking the stone of wisdom was purchased from Mr. D. J. Mayer.
Wiesbaden. Next to the pharmacy and in connection therewith we find the librar>'
which has among other books on exhibit the guest book in which the signature of
Frederick the Great was affi.xed. In another room which adjoins the hbrarx" we
find modem scientific control and mLxing deWces as they are used in pharmaceu-
tical laboratories in our da\-s.
.\ISLE I — We now arrive again at the stand of the Transparent Man and turn
to the south following aisle I (see floor plan). Here we see the Wellcome R^earch
Institution of London showing the research of tropical diseases. .\t our right is
the lodent Educational Exhibit and the stand of the .\merican Optical Company.
Left : Eastman Kodak Company. Right : Merck — exhibition of fine chemicak.
Right : Bauer and Black, surgical dressings. Right : Revelation Tooth Powder.
Left: Dentists" Supply Company of New York with a large exhibition, outstanding
through a number of beautiful murals. Right : Carbide and Carbon Corporation —
exhibit of chemical products and their manufacture and use. (We will get more
acquainted with this large exhibit on our way back through aisle 11.) Right:
\ ictor Chemical Works showing a miniature plant for making phosphorus and
phosphoric acids. Left : Demonstration of the process of simonizing. Right : Old
Monk Olive Oil. Right: Bechstein-Moor. double key piano. Right: Massachu-
setts Institute of Technolog\- showing an apparatus creating high voltage. Left :
Russell Playing Cards Company and behind this stand on the east end of the south
wing in the Hall of Science is a spacious room where antique plaxing cards are
on exhibit through the courtesy of United States Playing Card (Tompany. This room
contains a great number of card tables which are used for card tournaments and
may be rented for card parties, .\djoining is the Triangle Restaurant. At the end
of the aisle we see a large stand of Dr. Scholls aids for the feet with a display of
the footwear of various nationaUties.
AISLE II — In aisle II (center aisle) we find at our left an interesting exhibition
of the Rensselaer PoKtechnic Institute with pictures and models of historical
engineering instruments on display.
We again enter the large exhibit of the Carbide and Carbon Corporation where
cheir various chemical products are shown. A beautiful plastic s>'mboUzes the
motto : "Scientific Chemistry ser\es our Industry." Oxygen and light therapy,
carbide gas lighting, oxy-acetylene welding and cutting are demonstrated; carbon
brushes for d\Tiamos and carbons for projectors and many other products of this
company are shown.
Here aisle 11 is interrupted and we have to go around the exhibits of the Diener
Dugas" Fire Extinguishers, additional stands of the Carbide and Carbon Corpora-
tion and the Petrolager Company in order to return to the center aisle.
Here we find at our right the exhibits of the Abbott Laboratories: some of the
many products developed by the .■\bbott Research Laboratories for their use in
the medical profession are shown in mosing pictures. Ai our left we see "Yegex"
\itamin Food Company. Inc., showing feeding tests for \'itamin B value on rats.
To the right we see the back of the Merck & Company, Inc.. exhibition «ith dio-
ramas showing their plant. At our left is the exhibit of the Stanco Incorporated,
the manufacturer of the insect kilUng "FUt." Left: West Disinfecting Company.
Left : Baker & Company, exhibit of their platinum products and in the same
stand the HanoWa Therapeutic .Alpine Sun Lamps and their scentific ultra-violet
equipment. Right : The Ritter .•\erocar Mobile Dental Clinic. .At the end of this
aisle we turn to our left, where we see another part of the exhibit of the Wellcome
Research Institution of London. We again turn left and walk south through
.AISLE III — Here we see a miniature repUca of the Lama Temple and a bust
of the explorer Dr. S\en Hedin. To our left is an exhibit of the General Electric
X-ray Corppration. showing ver>' interesting X-ra\- photographs and the most
modem X-ray equipment. Right : Exhibit of the historical development of bread
making «ith a number of murals on this subject. Left : Exhibit of Petrolagar.
Right : Linde Liquid .Air demonstrations connected with a lecture hall. Left : The
Union Carbide and Carbon Corporation — demonstration of the blood corpuscles.
Just in front of the Linde Liquid Air demonstrations we turn to the right and
find ourselves between the two ramps of the upper floor. On these ramps is located
the Scientific Medical Exhibition. First we turn to our left and walk up on
RAMP A — We first survey all of the exhibits to our right and coming back we
inspect those on the opfwsite side of the ramp. The Harvard Medical School and
[202]
the Massachusetts General Hospital show the historical development of their insti-
tutions. Marquette University and Milwaukee County Hospital show many kidney
specimen pertaining to Brights Disease. The McGill University of Montreal shows
its historical development. The American Society for the Control of Cancer is
calling attention to their successful treatment. .American Committee for the Con-
trol of Rheumatism shows the various stages and causes of this disease, in pictures,
specimen and X-ray photographs and gives advice about proper food.
The University of Chicago shows the rehabilitation of the crippled child. On
the ne.xt stand we see the digestive system on models, the human skeleton, the
larynx, the circulation of the blood, the glands and the interna! secretion, the
nervous system and the sense organs. We now turn back and see the exhibits on
the opposite side of this ramp.
Loyola University: Specimen of various sectiom of the human body. This
unusual exhibit is especially interesting and educational. A large exhibit of the
University of Illinois in connection with the State Department of Health: Rabies
Hydrophobia as an infection of dogs and the transmission to man by the bite of
a rabied dog : Hemophilia ( bleeders' disease ) : Pneumonia. Pulmonary Tuberculosis :
Hay Fever and other infections. This exhibit is one of the most educational
because it makes these various diseases, their symptoms and the treatment thor-
oughly understandable to the layman. Now we start our inspection of
RAMP B— And we again visit first the exhibits on the right. Georgia Warm
Springs Foundation, showing the after-treatment of infantile paralysis. Exhibit of
human eggs and ovarian hormones. University of Amsterdam. Holland, showing
on models the human body in sections; this exhibit is called "The Body Book."
Occupational treatment: A very modern exhibit of a curative workshop. Maternity
Center Association : Maternal hygiene — proper food, proper occupation and proper
clothing for the pregnant woman. The Chicago Board of Health, an e.xhibit of
the Public Health Institute for saving and protecting the hves of Chicago babies.
Here we are at the beginning of the electrical e.xhibit and we turn back to
inspect the stand on the opposite side of the ramp.
Exhibit of the Health Center in Lille, France, and of instruments for bone
operations and an oxygen respirator. .American Heart Association, showing the
modem diagnosis and treatment of heart diseases. Chicago Medical Society shows
a century of medical progress in Chicago. Chicago Tuberculosis Institute, with a
mural by Edgar MiUer. The story of the Allergy Disease, a sickness which is
caused in susceptible individuals by agents which are harmless or wholesome to
the average man. L'niversity of Wisconsin : Beaumont's Centennial — an exhibit
showing Beaumont's (]S25-18.^3) contributions to medical science. Northwestern
University: Medical School, showing the progress in medical technique and diag-
nosis and forty centuries of anatomical illustrations.
Now we arrive at our starting point between the two ramps with the scientific
medical exhibits and leave the Hall of Science through the west entrance and walk
south, turning left to the main street. Leif Eriksen Drive. We find in front of us
the beautiful pa%-ilion of the magazines
"Time" and "Fortune" (Free)
which contains a very modemly furnished lounge where a great number of [period-
icals of all countries of the world are at the disposal of the readers. A terrace
facing the lagoon is connected with this pavilion and is an inviting rest place for
the visitor at the Fair. On the laeoon. just south, we find the
Show Boat (1 Oc)
The Show Boat is closely connected with America's historical cultural Ufe.
.Almost 200 years ago. when there were no permanent stages in .America, groups
of artists joined and gave performances on small boats on the Mississippi. These
plays were mostly sentimental but usually happily ending. Later on these small
vessels were replaced by steamboats. During the Civil War there was a strong
downward movement of these plays; however, immediately after the war. these
performances were revived. Nowadays the show boat is a thing of the past; only
recently, when the Uterature in America so vitally took up this subject, new possi-
bilities for the life of these show boats were created. Today are found again on
the Mississippi River, several show boats. Ju-^t south of the Show Boat is the
Christian Science Monitor Pavilion (Free)
in which murals make us familiar v,iih the [jrucess of printing this paper.
Blue Ribbon Restaurant
with its garden where among flowers, tables and chairs invite the visitor of the
Fair to a bite to eat. On the right we see the five pavilions of the
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General Exhibits Building (Free)
which are very attractive in their shape and during the night a real symphon^of
illumination. (Architect, Harvey Wiley Cofbett. Cost, $540,000. Area, 211,000
square feet. Width, 250 feet; Jength, 9SS feet. Height: Halls, 40 feet; towers,
75 feet. Colors: Orange, turquoise blue, yellow, orange, black and white. We enter
GENERAL
"COQ-
EXHIBITS
LHAJ
BUILDING
Pavilion 1 — Mineral^
The main hall of this pavilion shows the exhibits of the various subsidiaries
of the United States Steel Corporation. The center consists of a huge plastic
symbolizing the work of the United States Steel Corporation, and its influence on
the present civilization. RailroaSs, steamships, automobiles, structures for sky-
scrapers are the manifestations of the steel age. On one side of the exhibit are
the stands of the subsidiary manufacturing companies of this Corporation.
Dioramas, pictures and models give a conception of the tremendous structure of
this industry.
In the rear part of Pavilion I on, the main floor are located the following
exhibits: Barrett Cravens Company, J. W. Holt Plumbing Company, Link Belt
Company, Peabody Coal Company; the exhibit of a coal mining plant and village
on the Norfolk-Western Railway, Copper and Brass Research Association of New
York, Armstrong Bros. Tool Company, exhibiting tools for all industries, Tinius
Olsen Testing Machine Company, Petroleum Heating and Power Company, show-
ing in murals the historical development of house heating and models of modern
heating plants, the Pure Oil Company of U. S. A. showing on a large plastic map
the pipe system of this company. Master Lock Company, McGraw-Hill publica-
tions on Industry. The wall in back of the staircase leading to the upper floor
which we now ascend is covered with a large mural by Wm. S. Schwartz symbol-
izing the work m the mines. Upstairs we find (starting our inspection at the
north end of the building) billiard tables and bowling equipment manufactured by
the Brunswick-BalUe-Collender Company and an exhibit of modern beer bars.
Exhibit of the American Asphalt Paint Company showing in dioramas and pic-
tures the superiority of their product. Exhibit of the Chicago Bridge and Iron
Works, Merco Nordstrom Valve Company and Pittsburgh Equitable Motor Com-
pany. "The Mechanical Wonderland" sponsored by the Popular Science Monthly
with a great variety of models in action showing their mechanical movements.
Models are loaned by the Newark Museum. Next follows a stand of the Clipper
Belt Lacer Company, the Pfaudler Company, an exhibit showing glass enameled
steel equipment. Exhibit of the Agfa-Ansco Company with a collection of inter-
esting photographs. Here we enter
Pavilion II — Oil and Graphic Arts
and find, adjoining the exhibits which we just visited, the gallery of miniature
paintings sponsored by the Miniature Society of .America, Chicago, Pennsylvania
and Brooklyn. Some very lovely miniature paintings are on exhibition here. This
work is done on ivory and a number, of them belong to the best works of art of
our time. The next stand contains the exhibition of modern photography. Every
country of the worl3 contributed photographs for this exhibit and only the best
have been selected. The various characteristics of foreign countries and the
difference of the photographed object gives one a thrilling impression.
_An exhibit of the "Monthly Dog World," next to which the stand of a portrait
artist is located. An exhibit of the Burdick Enamel Sign Company showing on a
miniature plant how porcelain enamel is fused on metal. A large exhibit of
various products manufactured by this process follows. We are now in the center
of Pavilion II; before we descend to the main' hall on the ground floor we see
some exhibits in the southern part of this pavilion : Encyclopaedia Britannica,
Children's Encyclopaedia and the Book of Knowledge; a large exhibit of Archi-
tecture sponsored by the Chicago Architectural Exhibition League under the aus-
I 204 1
pices of the American Institute of Architect*, the IlUnois Society of Architects and
the Architectural Sketch Club of Chicago. Very interesting photographs and
models show the modern development of American architecture. In" this exhibit
we see some plastics by Edgar Miller.
Next, a stand of the Encyclopaedia Britannica, where we find a rare edition
of the year 1768, Also an exhibit of faulty scales and cheating devices which were
confiscated by the City.
We go back to the center of Pavilion II, descend the stairs and find ourselves
in the main hall of the lower floor. A large part of this hall is taken up by the
exhibition of the Gulf Refining Company showing a number of various kinds of
motors and the proper fuel lubrication for same. The revolving center piece dem-
onstrates the various speeds of aeroplanes, automobiles and motor boats.
An exhibit of the Society of Graphic Arts, specimens of modern printing.
The exhibit of "Paper's Century of Progress" : historical development of paper
making, exhibits of various paper products and the model of a most modern paper
manufacturing plant. Dearborn Engraving Company, where the engraving process
is shown on working machines. R. R. Donnelley & Sons (The Lakeside Press)
exhibit their publications and printing. E.xhibit of leading French publishers.
American Colortype Company, showing on several apparatus the theory of mixing
colors. Ansell-Simplex Ticket Company, demonstration of the manufacture of
Simplex tickets. The World Book Encyclopaedia. Funk Sc Wagnalls Company,
publishers of the Literary Digest. Ernst Hertzberg & Sons are showing their
beautiful bindings, among them an exquisite volume of the "Nibelungenlied." also
demonstrating the process of making hand-tooled books.
The Cuneo Press, Inc., exhibit their printing processes and publications, and a
model of their tremendous printing plants in Chicago, Milwaukee, Philadelphia and
New York. They have also taken it upon themselves to bring to the World's Fair
at their expense the Gutenberg Press and type foundry and other objects from
the Gutenberg Museum of Mainz, Germany, which are put up in the most attrac-
tive manner. Reproductions of old prints, made on Gutenberg's Press, on lovely
handmade paper may be bought there. A copy of the 42-hne Bible, for the print-
ing of which Gutenberg is given credit, is also on exhibit and a number of other
interesting objects familiarizes the visitor with the primary process of printing
with movable type. From here we enter
Pavilion III — Furniture and OfFice Equipment
and pass by the following stands: WaU-rman's Idt-al Fountain Pens; in connec-
tion with this exhibit is shown reproductions of the hands of famous people and a
collection of prominent persons' autographs; the Dictaphone concern; York Safe
and Lock Company ; Diebold Safe and Lock Company ; Underwood Elliott Fisher
Company. Murals show' the history of writing. Next we see the stand of the
Burroughs Adding Machine Company.
The main hall of Pavilion III is devoted to office equipment and to an exhibition
of modern office machinery by the Internationa! Business Machines Company with
their three divisions: Tabulating Machine Company, International Time Record
Company, Dayton Scale Company. Also the International Scale Company.
A mural by Raymond Katz covers the entire wall in this room, showing the
artist's impression of office work. A. B. Dick demonstrate their latest model of
mimeographing machine. Next follows the stand of Sanford's Inks and Adhesives,
and the Addressograph-Multigraph Corporation.
The National Cash Register Company have an exhibit which gives the layman
an idea how compUcated adding machines are built. A display of the many differ-
ent parts used in one adding machine gives an idea of the progress of manufacturing
technique. The stand of La Salle E.xtension LIniversity, and Eversharp Pencils.
We now walk over to the staircase in back of the main hall leading to the upper
floor, where we see the mural of Davenport Griffin showing the relief which human
beings experience through the use of machines.
On the next floor we see an exhibit of modern American furniture and a lounge
sponsored by the Women's Architectural Group. A great collection of interesting
photographs gives an outline of the architecture of the modern home. We find
various exhibits; The Lullabye Furniture Corporation, the Baldwin Piano Com-
pany, Karpen Furniture Company, an exposition of souvenirs and metal work
from Holland. Now we enter, on the upper floor
Pavilion IV — Jewelry and Cosmetics
and arrive at the following exhibits : Gro-Flex Corporation ; M. Alouf, Paris,
showing tapestry, and souvenirs; Gibbs k Company, cosmetics; Eigelite Products
Company, novelties; Ira Weiss, jewelry; Dee's Tooth Powder; Boyer, cosmetics;
Theo. A. Kochs Company, barber shop equipment ; Fresh, antiseptics ; Franco
[ 205 1
j6
^
Beauty Salon; Yardley's Cosmetics and Perfumes; F. H. Noble & Company, jew-
elry; the Star Sapphire, genuine stones; American Metal Crafts Company, trophies
and badges; Clover Leaf Crystal Shop.
We again descend the stairs in back of which we see the wall covered with a
mural by Rudolph Weisenborn and walk toward the main hall in the front of this
pavilion where we find the Diamond exhibit. The room where this exhibit is
shown has beautifully decorated walls with murals by Hans Tieckert. Reproduc-
tions of the crowns of European reigning houses and some very valuable and espe-
cially beautiful diamonds are shown in display cases. The main display case is
a sensation in the modern method of protecting valuables. An automatic device
is connected with this display case which — the moment the glass top is broken —
causes the diamonds to drop into a vault which is built under this display case
and closes automatically.
In the back part of this pavilion we find a plant unit of the Ipana Tooth Paste
makers and the following exhibits: Olson Rug Company; Carl Stockholm, Inc.;
Fearn Silk Company, showing a weaving machine in operation ; Westclox Clock
Company, the murals in this room show the historical development of the clock.
American Laundry Machine Company. Inc.. Carl Stockholm, Inc., and Kennedy
Laundry Company show a unit of a cleaning plant.
Arouni & Hakim, Cairo, Egypt, exhibit Oriental rugs and tapestry and sell their
merchandise on this stand. Elgin Watch Company shows interesting models of
precision clocks. Peacock e.xhibits a selection of diamonds. Charis have a display
of corsets. Hartman shows their trunks and luggage. Here we enter
Pavilion V
Phoenix Hosiery demonstrates the latest type of a full-fashioned hosiery
machine in operation. Cluett Peabody &: Company, Inc., show their unshrinkable
cotton and linen fabrics. In the main hall is shown the demonstration of the
process of making shirts sponsored by the Lyons Manufacturing Company and an
exhibit by Cluett Peabody S: Company, Inc., showing a display case with collars
of past times and today. Exhibit of Formfit — evolution of corsetry from 1833 to
1933. The Shelton Looms: velvets and pile fabrics.
We take the stairs to the upper floor. The wall back of the staircase is deco-
rated with a large mural showing Indian motifs and buffaloes by A. C. Rinscoff.
On this floor we also find an extensive collection of the figurines of Mrs. Minna
Moscherosch-Schmidt of Sindelfingen, Germany, who is an expert in miniatures.
The figurines represent 400 great women of the past from various countries.
Hall of Religion (Free)
Architects. Thielbar & Fugaid, Cost. $iSMO. Area, 12,650 square feet.
Width, .ill feet; length, 350 feet; height. M) feet Itower. 90 feet). Color, white.
Church officials and artists have cooperated to show the public the great impor-
tance of the work of the church. Under one roof we find the exhibits of the various
denominations: Lutherans and Episcopalians, Methodists and Mormons, Presby-
terians and Catholics, Christian Scientists. Baptists and Jews and the exhibits of
the Salvation Army, the King's Daughters and the Volunteers of America.
The main entrance hall underneath the tower is decorated with a row of
symbolic murals by A. C. Rinscoff. The center of this hall is devoted to the
exhibit of a famous piece of art of the early Christian age, the Chalice of Antioch.
During the time when in the old Roman Empire a decadent naturalistic art was
practiced which we know very thoroughly through the excavations of Pompeii, a
new specific Christian art was developed. Oriental and Roman influences joined
to create — stimulated through the new Christian ideas — the new art with a most
interesting fine of ornaments. This new art has not only the purpose of decora-
tion but is mainly an art of a symbolic character; it expresses the faith of the
first Christians. The Chalice of .Antioch — found by Arabs in the year 1901 — is a
splendid example of this kind of early Christian art. Archeologists. biblical scholars,
writers and artists who have studied this chalice pronounce it to be the earliest
known object connected with Christ. Its value is inestimable and heavily insured.
At our left is a second hall belonging to the cooperative Protestantism. The
very impressive plastic in the center of the wall opposite the entrance is the work
of Lorado Taft and represents Christ's saying "Come unto me." The murals
around the top of the hall are by A. C. Rinscoff and are of symbolic character.
The small exhibits around this hall show the various branches of church work.
We return to the main entrance hall and visit the exhibits in the adjoining
smaller room. The first of them is devoted to the Episcopalian church. Stained
glass windows and a wood carved altar are the main attractions in this room.
In a small Auditorium on the right side of the entrance hall organ recitals are
held (organ manufactured by Moeller).
1206]
The long hall at the right of the main, hall contains a great number of various
exhibits. One is attracted by the large mural in the stand of the National Lutheran
Council, painted by Daubner, and showing Christianity among the nations of
the world.
The Salvation Army shows dioramas and pictures of their activity, with a long
series of murals done by the artist Warner E. Sallman.
The next stand represents the Lutheran Synod of Missouri with an impressive
portrait of Luther by L. W. Bendic Taenzer with the motto "Justified by Faith."
Opposite this exhibit is a stand called "Judaism." Very impressive murals by
Raymond Katz show the artist's conception of the fundamental principles of
rehgion. Famous Jews are shown on moving slides.
.\t the right are three more exhibits: Christian Science, the King's Daughters,
and an exhibit of the smallest Bible.
Opposite we see the stand of the Mormons with murals by Award Fairbanks,
Dean of the University of Michigan, picturing the migration of the Mormons from
Illinois to Salt Lake City, Utah.' in the years 18.^0 to 1847.
The last stand is occupied by the Volunteers of America.
Adjoining this hall, is another special room (entrance fee l.ic) where modern
church art is exhibited. In this exhibit we do not find emphasized the work of
churches but we merely see a selection of modern prominent Protestant and
Catholic church art from Central Europe. Building of churches is now based on
new principles and the perfection of modern technique with its economy and
truthfulness is applied to this modern church architecture. A series of photo-
graphs show outstanding modern churches by Otto Barning, H. Herkommer.
Dominicus Boehm of Germany and many others. A new development in the
shape of some Protestant churches is clearly demonstrated on models and pictures.
The so-called triangular form of the church emphasizes the spoken word and the
acoustics is one of the main features of the Ijuilding. A selection of plastics, tex-
tiles and church implements, enamel work, mosaics, stained glass windows and
paintings show the greatness of this church art which is far beyond the questions
of the day. One of the most impressive plastics is a bust of Luther by Hans
Wissel, Havelberg. When we leave, we lind across the street the
Garden oF Comfort (Free)
Here, the American Radiator and Sanitary Plumbing Corporation have an
exhibit of modern heating plants, of an air conditioning plant in operation and
of bathroom equipment. This exhibit is placed in several small pavilions which
are located in a beautiful garden. Next, is an artificial rock landscape.
Sinclair Prehistoric Exhibit (Free)
where reconstructions of prehistoric animals arc placed.
Firestone Pavilion (Free)
Where the actual manufacture of automobile tires is shown.
Walgreen's Drug Store
The Hub — Men's Clothing Store
General Cigar Company Store
are the next exhibits on the right side. They are all located in separate buildings.
The World a Million Years Ago— (25c— Children 10c)
where a journey through the prehistoric |iast of our world is undertaken.
Admiral Byrd's Ship (25c)
is the original vessel, "The City of New York," in which Admiral Byrd made his
trip to the Antarctic. Built in Norway 50 years ago, she is one of the strongest
wooden ships afloat. .A visit on this boat gives an impression of the difficulties
and hardships of an expedition of this kind and makes one familiar with Little
.\merica, Byrd's camp on the Soulhpole Continent, where all the scientific explora-
tions were made in spite of the severe climatic conditions. .^ complete museum
of relics is intact on the vessel below decks.
Havoline Thermometer (Free)
.An exhibit of the Havohne Motor Oil Company. This structure — over 200 feet
high — is a gigantic thermometer and is especially attractive at night.
We are now at the end of our first journey and see before us the famous places
of recreation and amusement of the Chicago World's Fair.
[207]
SECOND TRIP
We undertake our second trip throuRh the f'air, beginnins at the north entrance
and walk from the round plaza east over the Xorth Bridge from where we see to
the north the yachts and boats in the Chicago Harbor and to the south the lagoon
framed by the gayly colored buildings of the Fair. We pass the beautiful Terrazzo
Promenade and see before us the massive, permanent structure of the
Adier Planetarium (25c)
built under the sponsorship of Max Adlcr bv the Architect Ernest A. Grunsfeld, Jr.;
Alfonso lannelli created the sculpture work on and in this building. The most
interesting part of this building is the planetarium projector of Carl Zeiss-Jena,
one of the largest apparatus of this kind which has found much interest and
admiration since the opening of the planetarium in May, 1930. In the halls
encircling the inner rotunda with the dome, we find a variety of astronomical
instruments on display from the first primitive stages up to the last achievements
in this line (among them a mode! of the rotating prisms with which Prof. Albert
Michelson of the University of Chicago demonstrated the speed of light). The
walls are hung with photographs of cosmic nebula, of the surface of the sun and
of sun eclipses with very fine and interesting protuberances and corona effects.
The inner rotunda is decorated around its walls with a silhouette of the skyline
of Chicago. In the center of this rotunda is the projection apparatus. At certain
hours of the day lectures are given in this hall which disclose the secrets of the
firmament. The hall darkens and the sky appears above with its stars in such
perfect imitation that we forget reality. The comphcated apparatus projects against
the dome the exact movements of the stars and the planets, of the sun and the
moon, and lets days, years and centuries pass in any desired speed, showing the
constellation of the stars in their perfect position at any chosen time. The first
one of these Zeiss Planetarium Projectors was demonstrated in Munich at the open-
ing of the Technical Museum and today there are still only very few in operation.
A visit to the Adler Planetarium is certainly advisable and of interest to every-
one and it will more closely familiarize us with the universe of which we are a
part and will make us realize the tremendous cosmic mechanism. We follow the
road going south and arrive next at
Kins Solomon's Temple (25c — Children 10c)
The archaeologist and bible student, John Wesley Kelchner, has for the last
30 years devoted his studies to the restoration of King Solomon's Temple and
Citadel which was destroyed about 2600 years ago and of which no excavations
exist. In this exhibit Dr. Kelchner renders in pictures and in a model, accurate
to the minutest detail, the general ornamental scheme revealed by the biblical story,
the only resource for his work. The architect, Harvey Wiley Corbett, assisted
Dr. Kelchner in his work, and many artists contributed to this exhibit by their
paintings. At the right of King Solomon's Temple is the entrance to
Janizen Beach (Free)
a popular and ideal place for water sports sponsored by the makers of the famous
Jantzen swimming suits. We now approach the
German-American Buildins (Free)
Two restaurants occupy the main part of this building. .A cafeteria on the
second floor facing the lake shore and the "Rathskeller" on the main floor, a beer
restaurant. On the second floor we find a few exhibits from Germany showing
the technical pro.gress of that country and wood carvings from the .Alps. A number
of stands sell novelties and souvenirs. On the second floor, in connection with the
restaurant, is a dance floor which is open to the lake breeze.
Dairy Building (Free)
Architect, Edward H. Bennett & Arthur Brown, Jr. Cost, $80,000. Area,
15,000 square feet; width, 115 feet; length, 140 feet; height, 48 feet (tower 76
feet). Material, gypsum board and plaster board. Colors, white and silver.
This building is one of the outstanding structures of the Fair. The architectural
aspect and the interior arrangement give a well balanced impression to the visitor.
First we enter a spacious hall, where on an unusually large screen, pictures are
shown which remind of the thousands of years old dependence of man on the cow;
[ 208 ]
between the pictures, a symphony of variable colors is projected against the screen
which are created by the so-called "Color Orsjan" — an ultra modern expression of
abstract color painting.
In the following halls we find the educational exhibit of the history of milk
products, the scientific explanation of the making of milk in the body of the cow
and the evolution of the dairy industry. The point of the modern sanitary treat-
ment in the production of the milk is emphasized on several stands. The last room
contains a collection of posters and advertising literature about milk and milk
products, gathered in .America and various rciuntrics abroad.
Agricultural Building (Free)
Architect, Artlnn- Brown, Jr.. and Edward H. Bennett. Cost, $205,000.
Gross area, 95,115 square feet; width, 140 feet; length, 658 feet; height, 45
feet. Material, steel frame, plaster board walls and small amount of plywood.
Colors: roof, silver; east side, blue, black, red, white; interior, ceiling alumi-
num, partly sulphur yellow, orange, redbrown: pillars blue and purple.
We enter the Agricultural Building at the north entrance and find ourselves
in a spacious hall where the International Harvester Company and the McCor-
mick-Deering Works maintain a large exhibit. Dioramas tell the history of the
first reaper built by Cyrus Hall McCormick and the evolution of the harvesting
machines. On several small moving picture screens the use of modern harvesting
machines is demonstrated. A great number of very modern agricultural machines
are exhibited; among them are: the Harvester Thresher which cuts, threshes and
cleans the grain from 40 to 50 acres per day and enables two men to do more
and better work in two hours than they could do in three months by hand labor
methods of a century ago; the Cotton Picker as built by the McCormick-Deering
Farmall Company and several trucks, tractors and motors for agricultural use;
a Two-Row Corn Picker from the same company and the Four-Row Cultivator
(in motion); models of grain harvesting machines as used from the years 17,50
to ISOO; dioramas showing the cultivation and production of corn and wheat,
the harvesting of grain and cotton.
We leave this great hall and walk south where we first see the stand of the
National Biscuit Company with a model of a bakery and the display of their
products, A very beautiful light fountain announces the Coca Cola Company, a
unit of their plant with bottling machines shows the mechanical .^gencies of this
industry.
Next we see the stand of Fred H. Amend Company, Danville, lUinois, candy
manufacturers; Kerr Glass Manufacturing Company, fruit jars and caps; Burpee
Can Sealers for home canning; Straub's lake shore honey; Westco can openers;
Repubhc of Costa Rica — Coffee Garden.
The National Sugar Refining Company (Jack Frost) of New Jersey shows
the process of manufacturing and refining sugar in pictures and a model of their
factory; samples of the intermediate stages of sugar are on display. Morton
Salt Company picture their slogan "When it rains it pours" with artificial rain
and explains how their table salt is procured. A large exhibit of the General
Foods Company shows the various products of this company such as cereals,
coffee, jello, Sanca coffee and others.
The Atlas Brewing Company have an interesting model of their up-to-dale
factory on display and serve their .Atlas Special Brew in a room, the main wall
of which is decorated with a nmral representing the harvest of barley and hops
in Bohemia. The next stands arc occupied by the Kalamazoo \'egctable Parch-
ment Company and the Associated Cooperage Company.
The spacious exhibit of the Fleischmann Yeast Company and the Standard
Brands, Inc., decorated with murals showing the evolution of baking are next.
.A revolving map of the United States and dioramas show the production and
shipment of their products in the past and at the present time.
On a small stand the products of Costa Rica are on exhibit; especially wood
carvings, leather ware and textiles are on sale.
Under the supervision of the United States Department of .Agriculture and
sponsored by the Institute of American Meat Packers, the National Association
of Retail Meat Dealers, the National Live Stock and Meat Board and 26 Stock
Yard companies, there is a large exhibit of meat and meat products and of the
by-products of the meat industry.
The Stewart & .Ashby Coffee Company have their stand decorated with a
modernistic fresco showing the growing and shipping of coffee. This company
operates a machine on their stand which automatically, in a sanitary way, tills
tea balls. M. R. Henrv, exhibit their devices for dressing vegetables under their
brand name "Kitcheneed."
Heinz have built a very elaborate exhibit in the center of the hall where the
>7 varieties of their products are on display; in the wings of the stand are repro-
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fluctions of kitchens of various nations and a reproduction of the American
kitchen is shown as it looked in its different stages during the last century.
On the next stand we find an exhibit of Diesel and gasoHne engines and of
wind mills by the Stover Manufacturing and Engine Company at Freeport. 111.,
and of Wico Magnetos by the Wico Electric Company.
In the lounge furnished by the Prairie Farmer (WLS) is an exhibit of rare
books about food which were loaned by Dr. A. W. Bitting and Mr. Dommers J.
Vehling. The next stands are occupied by Ball Bros. — glass fruit jars; Julia
Kings salted nuts and candies; Chris Hansen Laboratories, Inc. — demonstrating
junket for making desserts; National Cooker Company — pressure cooker.
The makers of the famous Kraft Cheese demonstrate in a factory unit the
making of mayonnaise. Libby's are giving a lecture by means of dioramas, trans-
parent glass paintings and motion pictures on a globe showing the sources of their
various canned products in different parts of the world. We pass the stand of
the Container Corporation of America and visit the exhibit where the Quaker
Oats Company are showing a unit of their cereal factory and serve "Aunt
Jemima" pancakes and "Scotch Scones."
The following exhibits are by: Durkee — Oleomargarine; The Glidden Company
— paint; The V. D. Anderson Company — oil mill machinery; Alhed Mills, Inc. — oil.
Now we enter the next room where the University of Illinois has put up a
very instructive and large exhibit. Statistical figures and changing pictures make
one familiar with the following subjects: Beef, cattle, swine, poultry, dairy, hor-
ticulture, home economics, soy beans, corn, soils. A large map pictures the
agriculture of lUinois. A plastic map shows the evolution of Edgewood Farm,
giving its stages from the years 1833, 1S03 and 1933. A mural by Biddle
symbolizes agriculture. We now leave the Agricultural Building and see to our
right, near the lagoon, a restaurant called
Miller Hish LiFe Fish Bar
specializing in Sea Foods. The next building we enter is the unit of the
Federal Building and the Hal! of States (Free)
FEDERAL Bl.nLDTXG— lAichitcct. Edward H. Bennett. Cost, $300,000.
Area, 60,000 square feet; width, 250 teet; length, 700 feet; height, dome 76
feet, pylons 150 feet. Colors: outside, foundation white, walls blue, dome gold,
pylons gold and white; the figurative plastics on the outside of this building
represent the three branches of government — Administrative, Legislative,
Judicial, and were sculptured by Raoul Josset, John Storrs and Lorado Taft.)
HALL OF STATES— (Architect, Arthur Brown, Tr., and Edward H. Ben-
nett. Cost, $,i60.000. Area, 175,000 square feet; width, 80O feet; length, 800
feet; height. 65 feet. Colors, walls white, entrances to the state exhibits in the
various colors of the States.)
This triangular unit consists of the front edifice (Federal Building) which is
divided by a center dome into a north and south wing and the adjoining building
in the back (Hall of States) which represents the two back wings of the trian-
gular unit and which frames the spacious court in the center.
INDIANA MiNNESOTJ
CAtlFORNIA
GEOQGIA
NOBTH DAKOTA
OHIO
WASHINGTON ^^
IOWA
NEW YOBI
MASSACHUSiETS
Federal Building
We first walk through the impressive center tract -of this building with its
beautiful frescos and visit the few rooms situated in the front. There we find
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the exhibit of the Smithsonian Institution which familiarizes us with the preat field
of research work accomplished by this Institution ; further we see the exhibit of the
Department of Justice and the Library of Congress.
A small room is devoted to the narcotics which are prohibited in America and
it is even shown how the smugglers hide their goods. Further we visit the exhibit
of the Federal Printing Press, a small stand for aeronautic research, the stand for
the veteran pensions and an interesting exhibit of the Panama Canal Zone.
On the left side of the entrance is a small but very beautifully furnished office
of the Manager of the Building which is interesting to look at. The murals in
this room are by Carl Hollem — Chicago.
Opposite the main entrance we find a large reception room. Several furniture,
rug and glass manufacturing concerns have contributed to the interior furnishing
of this room which rellects a comfortable atmosphere.
On the lower floor of the center tract (half a story below the upper floor)
dioramas and pictures show the development of the mail service and a clearly
outlined map shows the speed of travel at various periods. A large electrically
regulated map is devoted to the diplomatic .~er\ice nf the United States.
North Wing of the Federal Building
Here we find an exhibit devoted to the geography of the United States. Some
very w ell done dioramas show the beauty of the National Parks ; the Virgin Islands
and Hawaii have their own exhibits. Especially interesting is the display of
Indian pottery, particularly from Northern Arizona and New Mexico and the
textiles of the Navajo Indians.
The largest portion of the north wing is devoted to American Agriculture and
the scientific research work in this connection is emphasized. We find exhibits
of the experimental states for insect pests — chemistry of soils — geological survey —
agricultural economics — economic research — services in markets — services for farm-
ers— public road division — agricultural engineering — plant quarantine — live stock —
home economics — meteorological service — dairying — general land office.
The Bureau of Reclamation exhibits a very interestingly operated model of
the projected Boulder Dam and Power Plant on the Colorado River in Arizona.
In this wing is also a small exhibit of the Columbia Institution for the Deaf.
.\l the end of this wing we find an impressive transparency by Louis Bromberg
showing the striving of man toward the light (transparent silk [jainted with
anilin colors).
South Wins of the Federal Building
The tremendous expansion of .American commerce and the wide area of trans-
portation in this country are shown here in dioramas, pictures and maps. The
frescos which decorate this hall were done by Capolino. Inland navigation with
its numerous water ways, the American transoceanic traffic and further, the United
States Navy are being made clear. Interesting models of American war ships,
guns, torpedos and submarines create much excitement especially among the youth.
The construction of the lighthouse system w-ith changing colored lights is shown
on a special stand. The State Department for fishing, mining and census have
their own interesting exhibits. Also worth seeing is the stand with the exhibited
objects by the Patent Office where models of historical patents of famous Amer-
ican inventions are on display. We further see a stand devoted to the first aid
when accidents occur. The stand of the Bureau of the Census demonstrates on
a machine the increasing and decreasing elements of the population with ingenious
fighting devices — the occurrence of a birth every 14 seconds, of a death every 2,5
seconds, of the arrival of an immigrant every 14 minutes and the departure of an
emigrant every five minutes, showing a net gain of one person every 37 seconds.
.\ counter on top of this machine gives the estimated population of the United
States with IZS'/j million people.
The south end of this wing contains the stand of an interesting apparatus
demonstrating the atmospheric resistance and pressure on moving automobiles.
This experiment shows in a very clear way the considerably less effort of those
automobiles which are built on the stream line design in comparison with those
built on the old principles. A map shows two different air resistance curves
for the explanation of this experiment.
An interesting exhibit in the back part of this wing deals with the Public
Health Service, pictures, dioramas and models enlighten one about contagious
diseases, such as diphtheria, lepra, malaria, and the proportion of casualties by
arms and diseases in the various wars which have been fought by the U. S. Army,
explaining that the World War was the first war in which death by arms exceeded
death by disease. The Bureau of Engraving and Printing exhibits the first coin
press used in the United States and for comparison a model of a modern coining
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press. The printing of stamps, United States notes and bonds occupy the rest of
this exhibit.
Hall oF States
We now leave the Federal Building and turn to the two wings in the rear.
We start our inspection in the left (north) wing. To reach our starling point
we cross a part of the large court which is surrounded by the Federal Building
in the front and the two wings of the Hall of States in the back and which
carries on its walls the respective colors and seals of the States of the Union.
The first of the States to greet us is WISCONSIN. Rivers, lakes and forests
dominate in this room and peculiarly touching is the strong odor of pines which
originates from the many coniferous trees which decorate this exhibition hall.
PUERTO RICO introduces to us the vegetation of its tropical landscape. Its
industry and handicraft is well represented with laces, pottery, and especially with
very fine basket weaving. Lingerie and suits are sold on one of the stands.
ILLINOIS has an exljjbit which is almost entirely concentrated on the work
of the universities. A mo(fel of the University of Illinois shows its buildings on
the campus; a great number of pictures aVid photographs demonstrate the various
branches of teaching; on maps and dioramas we see the water ways and street
construction; also interesting is a large statistical map which shows the public
welfare work in this state. A large wall painting by Prof. La Farge Bailey of
the University of Illinois represents the industry of the State. A number of
smaller murals which in their outlines are very impressive were executed by
students under the direction of Prof. Bailey. Besides those exhibits which bring
known facts to the attention of the visitor is an exhibit next to the door leading
to the exit which shows the most recent research results concerning coal in
Illinois. Science has come to the conclusion that the coal found in lUinois orig-
inates from different vegetation than the rest of the coal in the World. Micro-
scopic investigations show clearly (as is demonstrated in pictures) the difference
in the cells of this coal. Further we see an exhibit which familiarizes us with
the efforts of science to improve, by a chemical process, the quality of the coal
and to gain a better utilization of its heat content.
NEW YORK shows a very strong contrast between the natural wonders of
Niagara Falls and the skyscrapers of Marjiattan.
The State of OHIO has created an especially attractive exhibit. George M.
Young of Wilmette was appointed to paint the murals; 34 benches with wood
carved silhouettes on their backs tell of the history of Ohio. A map with an
electric lighting system having 1,500 electric combinations shows the counties
and towns of this state. In order to locate a certain place, one presses the key
on the electric index and the respective town or village appears illuminated.
NORTH DAKOTA shows the character of its landscape in two large murals
which cover two entire walls. The prairie dominates and the valley of the
Missouri River cuts deeply through the plains.
GF^ORGIA displays an interesting collection of minerals and tells its history
in pictures.
CALIFORNIA endeavors to show in a very attractive manner the beauty of
the land and the ideal spot on which San Francisco is situated. An immense
diorama shows this giant city which is built far into the sea and shows its build-
ings so precisely and clearly that inhabitants of San Francisco are tempted to point
out their living quarters among the streets and plazas. Forest industry and fruit
plantation share this exhibit. The beautiful murals were created by Chris Sinner.
INDIANA has its exhibit decorated by the well known Thomas Benton of
New York; he solved the decoration of this hall in a masterly way. The murals
tell episodes from the history of Indiana. Especially impressive is the mural which
we face from the entrance, representing sand dunes with a dead tree.
MINNESOTA has two moving pictures (Rotoramas) which show the his-
torical development. Also the present picturization of the cities and landscapes
done by the artist L. Frank Stengel.
MISSOURI shows its beauty in large dioramas. A moving picture (Rotorama)
familiarizes the visitor with various parts of this State.
SOUTH DAKOTA displays its agricultural and mineral products and shows
as a curiosity a model of George Washington's profile cut in super dimensions
out of the rocks in the Black Hills.
ARKANSAS brings a display of the famous Camark pottery as manufactured
in Camden, Arkansas.
WEST VIRGINIA is just opening its exhibit.
MISSISSIPPI is devoting its exhibit to cotton growing and the cotton indus-
try. The gathering of resin and the various branches of agriculture are shown
in this exhibit. Another part of this exhibit calls attention to the beauty of the
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landscape — field and stream — and draws the attention of tourists to this State.
Murals adorn the walls.
MICHIC^N introduces with a harmonious exhibit its industry and the charm
of its landscape. Pictures by the following artists decorate the walls: Bennett,
Paul Honore, Z. Sepeshy, V Boron, Hunter Griffith, Leon Makielski, Walter
Speck, Ray Gamble. The rear part of this e.\hibit consists of a transplanted forest
with a real waterfall.
COLORADO familiarizes us through motion pictures and an illustrated map
with the beauties of the State.
FLORIDA has an impressive exhibit, emphasized by indirect lighting effects
and the semi-tropical architecture, creating the typically characteristic atmosphere
of this state. Adjoining is a tropica! garden.
Schlitz Cafe
is passed on our way south to the Hall of Social Science, leaving behind us at our
left the Boy Scout Camp.
Directly connected with the Hall of Social Science is the Electrical Building.
Originally it was planned to use this entire group of buildings for electrical
exhibits. But before the opening of the World's Fair it was decided to use the
northern building for the exhibit of the Social Sciences. F"or this reason the
plastics at the north and northwest entrances to this building do not harmonize
with the exhibited objects but refer to the electrical exhibits located in the
southern buildings of this group.
We ascend the outer staircase and enter the main liuilding through the doors
of the upper floor.
SOCIAL SCIENCE BUILDING
AND ELECTRICAL BUILDING
Hall oF Social Science and Electrical Building (Free)
(Architect, Kaynioiid Hood. Cost, $S2o.U00. Area. J.W,II79 siiuare feet; wijtli,
300 feet; length. 98 feet; height, Great Hall 71 feet. Wings 30 feet. Mate-
rial, steel frame, gypsum board walls, and miscellaneous plaster and wood
work. Colors, west e-xterior, green, yellow, black, red. The plastics above
the north entrance to the Hall of Social Science represent the four basic ele-
ments and were done by Leo Friedlander, the plastics above the northwest
entrance to the building symbolize the use of electricity: X-ray, television,
lectures, news, advertising — SOS. The four green pylons in the center of
the group were designed by Gaston La Chaise. The plast:
entrance to the next building, the Communication Hall (opposite the Edison
Memorial) were created by Alfonso lanelli and represent the Conquest of
Time and Space by Radio; the yellow plastics on the red pylons guarding
the boat landing gate represent the enlightening of the human brain by
heavenly light and were designed by Lee Lawrie. The plastics in the semi-
circle court in which the fountain is playing symbolize Light and Energy,
designed by Ulric H. Ellcrhusen.l
Hall oF Social Science — Upper Floor
At our left we see first the exhibit of the Geographic Society of Chicago w'here
a beautiful collection of old majK is shown.
Adjoining, we find a large, most interesting exhibit of the Beloit College in
connection with the Logan Museum. We especially observe the murals by J. W.
Norton : the six pictures in the upper row show the development of the human
race from its very first beginnings (approximately 300,000 years ago) to the stone
age and reveal the following cultures from this period of the evolution of man-
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kind; Anthropoid, riielle.in, Mousterian, Cro-Magnon, Lake Dwellers, Xeolithic.
The second row below shows the various tribes of the American aborigines: the
Eskimo — the Indian tribe of the Algonquins which lived in the eastern part of
America and made their living by fishing — the Winnebago, a peaceful tribe of
Wisconsin, hunting and developing agriculture — the so-called "Cliff Dwellers" (the
mountain dwellers of the southwest), and the well known Mayas and Inkas of
Central and South America.
An extensive, very beautiful collection of prehistoric discoveries such as axes,
daggers, knives, weapon points and scrapers as well as skeletons and grave gifts
give us a very good idea of the primary beginnings of American culture.
Just south of this large exhibit we visit the exhibits of the Farmers National
Grain Corporation and the Institution of Life Insurance.
At the right of the main entrance is the bookstore of A. Kroch where, besides
a great variety of English books, we see a selection of international books. The
countries who contributed to this exhibit were France, Germany, Hungary, Spain
and many other nations.
Next we pass the exhibit of the Household Finance Corporation with a theatre
and the stand of the Illinois Travelling Men's Health Association.
To our right we find the exhibit of the Scientific Crime Detection Laboratory
of Northwestern University, which shows by means of finger prints, weapons and
projectiles, wax models, photographs and many other objects how the underworld
of Chicago is being fought.
At our left we find an exhibit of the Stewart Warner Corporation showing their
motor accessories for the home. On models, is shown the function of modern
refrigeration. A radio receiver brings programs from Europe.
Lower Floor
We now enter a circular hall which contains electrical exhibits exclusively and
we turn (in order to receive an entire view of the exhibit of Social Science) to
the right where a stairway leads to the lower floor and follow the hall going north.
First we find here on both sides of the hall the exhibit of the Social W'elfare
Organization explaining the constructive use of leisure, settlement, movement, the
family service, social aspect of health, children's care, etc. At our left we notice
the exhibit of the National Council of Women, an organization of women with
branches all over the country. A row of murals by Hildredth Meiere of New
York symbolizes woman's emancipation during the last century. A stand is
devoted to Conipton's Illustrated Encyclopaedia.
Life size models in their respective surroundings show us the American family
life of one hundred years ago and' today. Above the staircase we observe a
mural by Dorothy Loeb representing the modern man. A film on the stand next
to the stairway shows interesting pictures of the various Indian tribes of America.
We now turn to the east (to our right) and arrive at an exhibit where we
become acquainted with the tw'O worst enemies of the human body: heart disease
and tuberculosis — what causes them and how they can be fought.
The name of the next very interesting exhibit is "How the story of the past
is read." This shows us the picture of excavations for the relics of the stone age
and on another diorama a place where the refuse of a modern city is deposited and
how objects found in the refuse tell the story of a certain period. Several
dioramas reveal the problems of Social Science: The people and their government;
The progress of the workers; The family changes with changing conventions;
From individuality to partnership between government and industry. The Anthro-
pometric Laboratory for measurement of man. of the Howard University, explains
the measurement of the human body of various races.
A special exhibit is built up at the end of this hall which at first attracts us
by the lively colors of its paintings. Vienna has sent an interesting exhibit which
especially is devoted to "Creative Arts of Childhood." A great number of pictures
are exhibited on the stand and at the staircase at the left. A special part of this
exhibit is devoted to the Viennese art critic. Hanns C. Kollar, who. during the
years 1923 to 1926, brought to life the appreciation of children's art in this country.
We again turn west and follow the south parallel hall. Four stands are devoted
to books: .American School Books; Elliot's Harvard Classics: Children's books
and Webster Dictionaries; this last mentioned stand also contains a number of
small dioramas which represent certain periods of the development of human
culture. The Tri-State College and the Spencerian School occupy the next stands.
A. N. Palmer brings an exhibit of his method of handwriting. The exhibit of
the Progress in World Peace calls attention to the expenditures of the American
Government for Army and Navy and urges the thought "Justice instead of War."
'I>iK (Phi Delta Kappa) Professional Fraternity in F;ducation and the JuUus
Rosenwald Foundation occupy the next stands. A large exhibit of modern
schooling follows, showing buildings, methods of teaching, hygiene in schools, etc.
[214]
Ground Floor — Electrical Building
We now leave this buildini,', inspect the model of the Columbus Memorial
Light (to be erected in the Dominican Republic), and walk south to the Com-
munication Hall entrance. In front of this entrance is the Edison Memorial.
.•\ small but well balanced e.xposition tells the story of Thomas A. Edison's work.
.\ number of pictures, models and pieces of furniture are on exhibit in connection
with the accomplishments of this great inventor.
Before we take a look at any of the exhibits we walk through the circular
exhibition hall and arrive in the court situated to the east, which is surrounded
by the four green pylons. In the center of this court we see a water basin.
Around the court are small exhibits of the Bell Telephone Company, the Western
Union and the International Telegraph Company.
Now we begin our systematic tour through the electrical exhibits. The hall
into which we just returned contains the exhibits of the two well known American
telegraph concerns: The Postal Telegraph Company and the Western Union.
Here we see the most modern apparatus and equipment in their line.
As we walk in a southern direction we next find the exhibits of the RCA
(Radio Corporation of America), the National Broadcasting Corporation and
the Victor Radio Corporation. A great number of the very latest models of
radios and phonographs are shown and the famous color organ of which we
have already seen an example in the Dairy Building. The Radio Marine Cor-
poration demonstrates the connection between ships by means of radio and its
necessity for the saving of life at sea.
In a very interesting exhibit we see next the manufacture of radio tubes which
are inspected by experienced workers in a small factory unit. An interesting
exhibit shows how a radio set works. The electric current is made visible on
an especially constructed device and we see hereby the transmittance of sound
through the Radio. Also the transmission of pictures by telegraph is demon-
strated in a very interesting manner. The RCA Communication, Inc., familiarizes
the visitor with their wireless net around the entire globe.
The Hoover Vacuum Cleaner Company demonstrates various experiments with
their apparatus in order to prove its quality. Next we see the automatic toaster
called "Toast Master," and refrigerators of the Norge Refrigeration Company.
Electric rubber insulation and other rubber products are exhibited by Van Cleef
Bros. Near the exit to the court is the exhibit of "Kochfix" by the Kochfix
Company showing pressure pots for short way cooking.
We are at the south end of the center hall of Communication Hall and before
us we find the large circular court of the Electrical Building where in the center
an electrically illuminated fountain is fantastically playing. The semi-circular
building which surrounds the court is especially at night a beautiful sight and the
hghting effects in this court certainly count to the most attractive features of
the Fair.
In the semi-circle section of the building facing the court are the following
exhibits: Kelvinator and Leonard refrigerators, Hammond Card Tables with
automatic mixing device and Singer Sewing Machines. We enter this section and
begin our tour through the inside of the building.
First we see the exhibit of the German firm F. E. Bosch-Duesseldorf who are
baking on their new electric baking equipment, specialties such as delicious sausages
in the blanket and a new kind of wafer.
Now we arrive at the tremendous exhibit of the Westinghouse Electric Com-
pany where we see the latest electric locomotives and a variety of machines from
the smallest automatic control devices to immense turbines: Power from Oil;
Safety in Mills and Mines; Evolution in Motors; Rotor of 110,000 H.P. steam
turbine and lighting fixtures.
At the left side are the exhibits of the Coyne Electric and Radio School,
Conover Electric Dishwasher, Altdorfer ABC Washers and Ironers, Century
Electric Co. — 1/250 to 600 H.P. Motors, Sangamon Electric Motors, Sunbeam
Electric Appliances for the home, Curtiss Lighting — X-rays and Reflectors.
The hall is beautifully decorated. In the Westinghouse section is a system of
half discs on the outer circular wall indirectly lighted. In the adjoining General
Electric section are large red columns against black backgrounds on which is
shown the development of the electric industry in murals by C. B. Falls. The
semi-circle hall has one of the most impressive interiors of the entire World's Fair.
The General Electric Company show their electrical machines and apparatus
in a beautifully arranged exhibit. Here we see the wide range of their products
from the electric kitchen stove to the model of a large high speed locomotive.
This exhibit proves their slogan of Steinmetz "There is more romance in modern
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industry than in all history." Adjoining is the "House of Magic" where electric
tricks are shown to an ever interested crowd of people.
At our left are the exhibits of the Federal Electric Company, of the Delta
Quality Tools and the Olson Rug Company.
Adjoining this semi-circular hall is the great red hall with the staircase leading
to the upper floor. This hall gives an impression of the new possibilities of
modern interior decoration with its indirect lighting effects by Neon tubes. At
the top of the staircase we find on the left side an ultra-modern piece of art by
Edgar Miller which symbolizes electricity through a figure and a playing set of
colored wheels. We also see at the left side the exhibits of the Electric Light and
Power Industries: Heating of Buildings and Greenhouses — the modern House —
the modern Kitchen — the modern Farm — Model of a modern Electro Turbo
Generator. At this point we take a look through the open doors to the west and
see the two stately red pylons which we mentioned at the beginning of the descrip-
tion of this building with the landing place for motor boats and gondolas below.
We follow now the hall on the upper floor of the Electrical Building to the north
and visit the exhibits of the Commonwealth Edison Company which shows on a
large plastic map the generation of electricity from water power and its distribu-
tion to the city centers.
Here is also the exhibit of the Electric Storage Battery Company (Exide
Batteries) and the stand of the Rembrandt Lamps. On a little stand publications
of the Field Museum are sold. These publications called "A Century of Progress
Wonder Library" explain some of the scientific problems of objects shown at the
World's Fair in a clear and, for the layman, understandable manner.
Now we enter the circular hall which we passed before on our way through
the exhibits in the Hall of Social Science. On the upper floor we see the exhibit of
the Bell Telephone Company. The complicated mechanism of an automatic
exchange is explained and the method of getting connections on long distance calls
is clearly demonstrated. The visitors are allowed to listen through an orthophonic
receiver, to the speech of people in a glass cage and receive, on account of the
special construction of these receivers, the impression of being right next to the
speaking person. A little cabinet contains the so-called speech invertor and
creates much amusement with the scrambled speech among the listeners.
We now descend to the main floor of this circular hall and find the before
mentioned exhibits of the Postal Telegraph Company and of Western Union.
Here we leave the Electrical Building and walk southward. The next feature
on Northerly Island is
Enchanted Island (10c — Children Free)
the amusement center for the chilflrcn. A great number of different objects are
waiting here for the little folks — a French Marionette Theatre, miniature railroad
trains, pony rides and many other entertainments are available. For a small fee
parents may leave their children within the gates of Enchanted Island where they
receive the necessary attention and care. Adjoining is a large lot devoted to
Horti- and Floriculture.
Horticulture Building (25c — Children 15c — Children with Parents Free)
(Architc
C. S. Coin
The large hall of the HorticuUure Building contains in the south wing an
exhibit of cut flowers which is changed every week, and a very interesting picture
gallery concerning horticulture and in the north wing a number of most elaborate,
beautiful dioramas. The names of these are: A Tropical Garden, Maxwell House,
Indiana Dunes Landscape, The Logia, Ferns of the United States, The Desert, A
Door-Way Court Garden, A Mountain Stream, A Georgian Setting, Living Room,
Sun Room, Dining Room, Old English Interior and A Sculpture Garden. In the
rear of the Horticulture Building we find a number of gardens representing the
various kinds of garden cultures. We name the following : A Naturalistic Hillside
Garden, Rock Garden, A Hillside Garden, Cahfornia Hacienda, A Mid-Victorian
Petunia Garden, Water Garden, An Informal Garden, Nature's Boudoir, The Fam-
ily Garden Corner, A Modern Ciarden, Abraham Lincoln's Indiana Home in 1S20,
An Italian Historical Garden, A Garden in Japanese style. An Informal Planting,
A Formal Garden, An English Garden, Garden of Succulents and Annuals, A
Small Foimal Garden, A Garden Arrangement, A Modern Flower Garden, An
Apple Tree Garden, A Bit of Forest Preserve, A Century of Progress Rose Garden,
anci Harmony in Nature. In the garden which adjoins the building in the rear
we find a very restful place for recreation and a little restaurant invites the visitor
After we leave the Horticulture Building we find on our way south the
Pabst Blue Ribbon Casino
a large restaurant with a terrace garden and music.
[216]
Egyptian Temple (Free)
At our left we see next the exhibit of Egypt. The reproductions of old statues
and furniture are of great interest especially on account of the excavations of
recent years A bazaar is held where modern Egyptian handicraft and a variety
of other articles are sold. Again on the left we find the next exhibit group — •
Hollywood (40c— Children 20c)
Around a court wc notice buildings of different periods and styles where motion
pictures are made at certain times of the day and the public is invited to see the
process of their making. Chamber music concerts are given in an auditorium ;
radio transmissions take place in another one. Various kinds of entertainments
are always awaiting the visitor, and if one is real lucky he will have the oppor-
tunity of meeting one of the famous stars of the movies. Adjoining the Hollywood
Group is a movmg picture theatre called
Spoor's Spectaculum (10c — Children with Parents Free)
On a screen of super dimensions is shown the great wonder of nature in
.\merica — "The Niagara Falls.'' The visitor receives in this show the impression
of a three-dimensional vision on account of a special kind of modern apparatus
used.
We are now at the south end of Northerly Island and see the pier with boats
advertising sightseeing trips; here we also have an opportunity to get boat con-
nection to Michigan Avenue Bridge. At times when she is not on a cruise the
"Bluenose," winner of many .Atlantic races, is anchored at this spot.
We now walk over the circular bridge to the mainland. This bridge is also
called the A'cnetian Bridge on account of the stores on either side which is the
typical feature of the Rialto Bridge in Venice.
After crossing the lagoon over the Venetian Bridge we pass at our right a
place where Maxwell House Coffee and Mayflower Doughnuts are served; at our
left we are attracted by the funnels of a steamer indicating that we are at the
entrance to the Streets of Paris. Before we enter this place of amusement and
attractions we step a little way forward to the building containing the
infant Incubators (25c)
Here the public is invited to sec tiny human creatures under special hospital
care. So helpless and small are they that one would never believe that they
could ever become full grown men or women. Now we turn to the entrance of the
Streets of Paris (25c)
which gives us the impression of boarding an ocean liner. Right after we cross
the bridge connecting land with boat and passing through a small reception room
we find ourselves in the romantic and much talked about Quartier Latin of Paris.
We really don't know where we should start our tour of adventures. The narrow
streets with their stores and artists' studios, the cafes and varieties are crowded
with people; here we hear an instrument accompanying the song of a troubadour,
there the beginning of a show is announced, on the dance floor of a cafe we see
a fencing tournier. Many different places of amusement are indicated by signs
and gestures. We have ample opportunity to sit and spend a pleasant evening
in the open where tables and chairs invite us.
Morocco (Free)
Just opposite the Streets of Paris, on the other side of Leif Eriksen Drive, is
the exhibit of Morocco. Handicraft of the northern part of Africa, such as mother
of pearl work, basket weaving, tapestry, brass ware and many other articles of
the home industry of those provinces are on exhibit and sold by natives in their
original costumes. In the adjoining restaurant specialties are served in oriental
fashion, performances of oriental dancing are given which especially emphasize
the atmosphere of this foreign exhibit.
In front of the Morocco exhibit we find a small exhibit of the French Line
advertising the comfort on the famous Isle de France and journeys on various
other French steamers. We walk south on Leif Eriksen Drive and arrive at
Picturesque Belgium (25c)
The outside of this village gives a very good impression of 16th Century
architecture and we cannot withstand the temptation of entering. The gates of
the village are guarded by Guards in original old costumes and we find after
we enter, our expectations not only fullfilled but we are amazed at the perfect
reproduction of the architecture which breezes the spirit of the 16th century.
The bridge near the old mill, the church and the city hall are masterpieces and
[217]
show the skill of the builders of that old village. Many restaurants and bars
invite us to rest and to leisurely look out of the little windows over the market
place where old folk dances in pretty costumes are performed with laughter and
much gayety typical of that country. Hundreds of people find room on the hilly
streets leading to the plaza, who in doorways and on window sills watch the event.
So thrilling and full of life is this market place that we forget time and sur-
roundings and fully enjoy the atmosphere uf this picturesque old village. Opposite
is the open stage and garden of the
A & P Carnival (Free)
Here we have an opportunity to hear concerts by Harry HorUck's Gypsy
Orchestra and to see stage shows, marionettes arranged by Tony Sarg, Gypsy
dancing, etc., sponsored by the A S: P chain store concern. Their products are
exhibited in show windows surrounding the walks. Next is located
Old Heidelberg Inn
a popular eating place with German cookery, cooled "Rathskeller" and a veranda
toward the lake shore. Old folk songs and new hits entertain the public in the
spacious Hall and the Hungr\ Five add much to the amusement of the guests.
Opposite we see the
Alpine Gardens (Free)
a terraced rock garden with paths, shade trees and evergreens. From the upper
terraces water cascades down to a lily pool at the bottom where goldfish disport
themselves.
The Midway
Here we like to mention several of the outstanding amusement centers on the
Midway.
HUNGARY (Free) has an exhibition of Hungarian Art and in connection
with this a bazaar where Hungarian handicraft and souvenirs are sold. THE
PANTHEON OF WAR (40c— children 15c) where thrilling scenes of the world
war are shown. THE SPANISH PAVILION (Free) containing an exhibit of
genuine tapestry and the paintings of famous artists — Goya, Tirpolo, Geronimo
von Bosch, Ramon de Zubiaurre, Velasquez; the plastics in this exhibit are by
Miguel Blav and others. The Spanish Pavihon is adjoined bv a bazaar and the
Cafe Miramare. THE ORIENTAL X'lLLAGE (Free) attracts with its exotic
bazaar, camel rides for the children and with its unusual performances in a
tremendous tent at the sea shore. This tent also houses The Oasis, a night club
cafe. The attraction for all artists is GREENWICH MLLAGE ARTISTS'
COLONY (Free) where a number of artists have their stands. Portraits of the
visitors are done in any desired technique and pictures of the World's Fair are also
drawn, painted and sold here. MIDGET VILLAGE (25c) with its restaurants, its
stores and theatrical performances. It is populated by sixty Lilhputians who are
busy around their tiny houses.
There are still many other places of attraction and amusement on the Midway,
such as the Aeroplane Ride, Auto Scooter, Bozo, Lindy Loop, Rapids, Lion Motor
.Arena, the Cyclone Coaster, the Flying Turns, Alligator Show, Siamese Twins,
Freaks, Beauty Queens, Strange Animals, Giant Pythons, the Whale, the Octopus,
the Dance Ship, Battle of Gettysburg, Darkest Africa, Temple of Mystery, Fun-
nies, Gorilla Villa, Havana Rhumba, Hey Dey, Laff in the Dark, Life, Mickey
Mouse Circus, Miracle, Pirate Ship, Plantation Show, Real 2-Headed Baby,
Seminole Indian \'illage, and Ripley's Believe It or Not, etc. However, here our
space is limited and it will be interesting for the visitor to find out for himself
what is to be seen and heard in this section of the Fair.
THIRD TRIP
We start our third trip through the Fair at the extreme south end. As usual, we
enter at the north gates and board a Greyhound Bus which takes us through the
entire exposition grounds within fifteen minutes. The buildings which we inspected
during our first and second journey are now visible from the rear as the driveway
runs along the extreme west boundary of the grounds.
We pass "The Midway" — the amusement center — and then we find ourselves on
new ground, yet unexplored by us. Three large buildings are outstanding in this
section of the Fair: the General Motors Building, the Chrysler Building and the
Travel and Transport Building. Our bus takes us to the south gates at 3Sth street;
here we get off and first visit the Ukrainian Pavilion.
Ukraine (Free)
.A friendly log building which is typical of the southern part of Russia welcomes
us. A bazaar fills the hall which we enter first. Here, not only the usual souvenirs
but also handicraft of Russian style is sold. This front part of the building con-
tains at its south end a remarkable exhibit. The famous artist Alexander Archipenko
who was born in Kiew in 1S87, studied in Moskau and later won his first fame in
Paris, is represented here in a beautiful collection of his work consisting of paintings
and plastics. Especially the latter receive much comment ; they express the artist's
conception of woman as the higher developed creature with closer relation to nature.
.Among the textiles, dolls and the many other objects shown and sold in the
hall through which we now return, we also see a piece of art which was created for
the Fair with much patience by a political criminal, Ivan Verbucky. Out of
unpalatable bread and colored straw he made a very fine table top with an artistic
design.
In back of the hall we descend a few steps to the restaurant which adjoins the
exhibits. This is a very restful place where we find good food and lovely music.
Just North of the Ukrainian Pavilion we find
Old Mexico
a typical Mexican restaurant with a large court where variety acts are staged and
much temperament displayed. Vou may dance here in time to catchy Mexican
music. Beautiful Senoritas in native costumes serve the food.
The Great Beyond (15c — Children 10c)
Here humoristic performances representing eternity are given.
Domestic Animal Show (10c — Children 5c)
On the left side is an exhibit of dogs, horses and cattle. The largest horse
in the world (from France) and the largest cow in the world, a holy cow (from
India) are the main attractions of this exhibit.
Poultry Show (Free)
An egg-laying contest is held by champion hens from twenty-eight states,
Canada, and four other nations. In addition, there is an exhibition of specimen
llocks of unusual varieties of domestic and wild, land and water fowl.
Days of "49 (10c)
This exhibit is not a show where the wild west is imitated, but it is a rare
collection of historical objects from the old frontiers in the West, and the presence
of real old Westerners, men who have really participated in the fights against
outlaws and Indians. There is Capt. Jim Moore of Deadwood, S. D., and Col. J. H.
Sullivan, called "Broncho John," the best gun fighter of the old days, and his son
"Texas Jack" Sullivan who has been an intelligent pupil of his father and is the
only one who is able to perform the very fast gun-plays which are known to the
public only in stories. "Texas Jack" shows in his daily performances his "hammer-
fanning," "hip-shot" and his famous "broncho reverse." These people and the
buildings and streets within are real remembrances of the old West. Photographs of
the old Westerners, some old stage coaches, covered wagons, an old gold mine, an
old post office, church, gambling joint and saloons give an excellent impression of
the old frontier days and a visit to this show should not be missed.
1219 1
'^'i
•^■u. . y
%^<^^
Goodyear Dirigibles ($3.00)
P'rom the Airport of the Goodyear Company right at the sea shore one may
undertake an airship ride of about 15 to JO minutes. Two ships make regular
landings here and the rides are quite thriUing inasmuch as one sees Chicago and
the great panorama of the exposition from above and receives a very clear view of
the position of the various buildings in their gay colors.
Nash Motor Building (Free)
As we continue on our way north wc sec at our left the Nash Motor Car Com-
pany utilizing one of the modern [jarking elevators for automobiles, which require
only a small space for a great number of cars. We see all the various models
manufactured by the Nash Motor Car Company, displayed on the constantly
moving elevator.
Railroad Exhibition (Free)
•At our left we see next a great number of railroad tracks on which are placed,
for the inspection of the visitors, a variety of railroad trains from the old historical
engines which operated in the early days to the very latest, modern locomotives,
coaches and pullmans. On the east track of this exhibit we see the following trains:
a locomotive of the Chicago and Northwestern Railroad, next to it an auto car
built particularly under the stream line system (indicated on chart by letter o), a
train of the Delaware and Hudson Railroad (k), historical locomotives and the
famous Mexican Presidential train (i) (in this train we find a very outstanding
exhibit of Mexican excavations, especially of the Monte Alban treasure), the famous
"Royal Scot" (h), a train of the Baltimore and Ohio Railroad (g), and one of the
Burlington Route (f). West of these tracks are located the following exhibits;
Barber Green Company (a), International Harvester Company (b, d), Iwan
Bros. Hardware Company (c), Standard Automatic Signal Company (e).
Adjoining this open air exhibit is the Travel and Transport Building. Before
we begin our journey through this immense structure we first visit the Pageant
of Historical Transportation and the .Air Show .
Wings of a Century (40c— Children 25c)
This is the great show of the World's Fair. It is a Century of Progress in
Transportation. Here we do not see the old covered wagons, the old vehicles and
other means of transportation in a museum-like manner but here is the life of
America, here is the drama of progress with all the tragedies and all the humor,
performed in a unique way. On a very modern open air stage are two lecture
stands and a large band; performance, lecture and music are combined in one great
unit. Actors, horses, vehicles and railroad trains, everything historically reproduced
perform a great, thrilling and unforgettable show. The performances take place
daily in the evening at 7, S, and Q o'clock.
Air Show (15c— Children 10c)
Ray Cooper who has directed five National Shows, several National Tours, two
Gordon Bennett Balloon Races and other aviation events has arranged this exhibit
in order to demonstrate the historical development of airships and airplanes. The
following historical planes are exhibited and some of them are especially interesting
inasmuch as they are the original machines:
The model "E-X'' Wright in which Calbraith P. Rodgers made the first air trip
across the United States, September 17 to November 5, 1911.
The Bleriot in which Louis Bleriot flew the English Channel on July 2S. 1909.
(Property of Edsel Ford.)
"The Moraine" in which Walter Brock won the London-Paris race in 1914.
Tom Baldwin's "Red Devil." Old Curtiss Type.
The oldest Flying Boat in the world, built and first flown by Glenn Curtiss.
The Curtiss Racer in which Cy Bettus won the Pulitzer race in 1925 and in
which Jimmy Doolittle captured the Schneider cup two days later.
"The Nieuport" flown during the latter portion of the world war by Capt.
Nungesser.
The Laird "Sport" 1913 model in which Katherine Stinson toured China and
Japan 16 years ago.
.A Sopwith "Snipe" — the only one in .America.
The motor with which Eugene Ely won the speed events in Chicago in 1911.
The following are new ships:
The "P-26" of the Air Corps. This new pursuit plane is rated as the fastest
military ship in existence.
A "P-16" from which the fabric has been removed, showing detail of con-
struction.
I 220 ]
The Bellanca "Air Bus" — a transport type.
A Laird biplane.
A Taylor Cup and an Aeronca — two small sport planes.
The Air Corps exhibit consists of old and new motors, of cameras, aerial
bombs, instruments and equipment. In connection with this exhibit is also a model
exhibit showing more than 150 airplane models built by school children of
this area. We leave the Air Show and now approach the
Travel and Transport Building (Free)
Architect, Holabiid-H. Biirnham-Beniiett. Cust. $1,179.1100.
square feet; width: Dome J(JO feet. Wing 190 feet; length, 97:
Dome 124 feet. Hall SO feet. Material. Transite with steel fi
Dome— green, base-gold, roof— silver, red and blue walls.
We enter this building from the east and receive our first impression from the
great dome. Especially remarkable is the construction of the roof of this building.
Here the principle of the suspension-bridge has been apphed in roofing a tremendous
hall. 12 buttresses are connected with steel cables on which the entire roof is
hanging. The variable length of these steel cables, resulting from the change in
temperature, has been taken into consideration in the construction and accordingly,
dissidcntial junctures regulate the up-and-down movement of the roof.
Area, .543,500
feet; height:
ame. Colors :
0
-,lc,RcutAR TRAVELa^oTRANSPORT
•^^ ^^^^ BUILDING
SOUTH*
LEIF ERIKSEN DRI\/E
■ NORTH
The inside of the dome which we have just entered is decorated above the
entrances with large murals by D. C. Muller and have reference to the means of
transportation (state coaches, mail express and the covered wagons of the first
settlers). Four large screens on the dome walls serve for film projection teUing the
history of transportation from its very first stages to the latest achievements
of our day. We now turn to the various objects which are on exhibit in this hall
and see first at our left tractors for agricultural purposes (floor plan 1) from the
International Harvester Company, next follows a Curtiss Wright aeroplane carrying
the name "Old Pusher" (2) from the year 1910. Adjoining, we see a railroad car
for helium transportation (3) which is especially constructed for the transportation
of the helium gas used in dirigibles. Next we see a very modernly equipped fire
engine of the American La France Company (4). In contrast to this we notice the
old time fire wagon (5). Very interesting is the exhibit of an old mail coach (6),
a historical covered wagon of the pioneer days and the so-called "International
Auto Buggy," one of the first automobiles. These objects are from the Museum
of Science and Industry, Chicago. The next stands are taken up by a modern truck
of the Walker Company (7), and a modern passenger bus (S). The V. S. Navy
shows navigation signal apparatus and comparative examples of the crew com-
partments on old sailing boats and modern war ships (9). The Pullman Company
shows three different Pullman Cars; the first one (10) a new type sleeping car of
especially light construction (aluminum), the second (11) a remarkably good
looking Pullman car of the year 1859 and the third (12) an aluminum Observation
Car. The lines of these new Pullmans are those of the stream fine principle. The
latter was thoroughly applied in the construction of the electric super-express train
operating between Hamburg and Berlin. The next exhibits are devoted to motor
boats : A fine modern motor boat with an outboard motor of the Johnson Motor
Company, a two-propeller motor boat "Miss America" (14) which develops a speed
of over 100 miles per hour. The International Harvester Company show-s the
modern way of trucking (13). Models of historical bicycles (16) form an interesting
contrast. "John Bull" — a locomotive built in England in 1831 and which was
used in America for many years — is shown together with a passenger car (17).
The Packard Motor Company (18) shows the first model of car they built next
to the very latest of their manufacture. The "Wayne Pump" is an example for
modern filling stations (19). The most modern type of passenger and mail plane
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is exhibited by the United Air Lines. Its comfortable interior and the construction
of its wings is especially interesting (20). The last object on exhibit in the dome
is (21) a 4-cylinder Indian motorcycle with special equipment for the police.
AISLE A (see floor planl — In this aisle we see an example of modern milk and
meat transportation as well as the oil tank cars of the GATX Company. Next fol-
lows an old locomotive of the year 1Sj6 of the Illinois Central Railroad, a modern
armored car of the Brinks Express Company. Pictures and models show us the
historical development of the American Railway Express Company. The Burlington
Line outlines on plastic maps the beauty of the landscape through which their
trains travel.
AISLE B — The Chicago and Northwestern Railroad have decorated their stand
with a picture of one of their latest styles of locomotives in original size and show
an old wood burner locomotive from the year 1848. .Adjoining is an exhibit of
modern Pullman compartments.
AISLE C — A gigantic electric locomotive of the Chicago-Milwaukee-St. Paul
and Pacific Railroad is open for the inspection of the public. A plastic map shows
the route which the trains of this line travel. On the other side of the aisle is the
large stand of the Erie — Pere Marquette — Chesapeake & Ohio — Nickel Plate Rail-
roads. Murals tell of the history of America. Miniature railroad trains — exact
copies of real trains — are shown in operation. A large map on the wall familiarizes
the visitors with the beautiful summer resorts along the Delaware & Hudson
Railroad.
AISLE D — Here the manufacturers of railroad car wheels show their products.
Dioramas and plastic maps, models of old stage coaches, locomotives and historical
river boats form a harmonic exhibit of the New York Central Lines. A picture
gallery is connected with this exhibit.
The Harnischfeger Corporation shows pictures and models of their cranes.
Between aisle D and E is an exhibit of the Illinois Central Railroad : murals, mov-
ing pictures, plastic maps, running miniature trains and a large globe — on which
the routes of this road are outlined.
AISLE E — Between aisle E and F we find the exhibit of the Baltimore &: Ohio
Railroad. The importance of their hne is shown in models of old locomotives,
bridges, murals and dioramas.
AISLE F — An especially beautiful exhibit is that of the Rock Island Railroad.
The entire wall of this stand is decorated with a mural by Edgar Miller which
shows in colorful succession old railroads, Indians, herds of buffalos, bridges, rivers
and buildings and creates a clear image of America a hundred years ago. The
advantages of this railroad line are also shown in beautiful colored films.
The next stand is occupied by the Pennsylvania Railroad who stress the security
of their line by demonstrating their automatic signal system. The Borg-Warner
Corporation exhibits their products; they also demonstrate on models the me-
chanical motion of various parts of the automobile.
GREAT HALL — We arrive now in the center hall of the north tract where we
find the large exhibits of the Canadian Railroads and Steamship Lines (22), the
Texaco Motor Oil Company, and the Safety Glass Manufacturing Company. The
stand of the latter is especially impressive; colored glass and Neon lubes add to the
abstract decorative design of this stand. The unbreakability of glass used for
automobile wind shields and windows is shown by experiments.
AISLE G — We pass the escalator leading to the next floor which was built by
the Otis Elevator Company in such a way that its entire mechanism is visible
through a glass wall. The White Company show the old and new style of their
trucks. The Clark Trucktractor Company exhibits their small tractors which are
used in factory plants. The Waukesha Motor Company shows besides smaller
motors a 300 HP Diesel engine beautiful in its constructive lines. Models and wall
paintings make us familiar with the lubrication system of the Alemite Company.
AISLE H — In this hall we find the exhibit of the Packard Motor Company,
consisting of motor cars and pictures.
AISLE K— The main part of this aisle is taken up by the exhibit of the
American Air Ways Inc. .A tri-motor plane and two one-motor planes are on
exhibit here. .A number of aeroplane models convince of the security in flying in
this day and age. A large map of the United States shows the speed at which the
aeroplanes of this company operate and an electric system indicates the change of
day and night and the Eastern, Central, Mountain and Pacific time standards.
Following we see the exhibit of the Auburn motor cars and heating plants of the
Spencer Company.
UPPER FLOOR— We reach the upper floor by stepping on the moving stair-
case (see plani and find a nicely furnished restaurant (Century Grill) with large
windows towards the lake and a good orchestra.
On this floor we also find the exhibit of Denmark, showing the famous Kopen-
hagen china and lovelv glass, silver and linen, etc. from that country. A special
[ 222 ]
room is devoted to the exhibition of talile silver by George Jensen (Xew York) who
has become famous on account of his beautiful modern designs in silverware. Carl
Sorensen"s finely shaped bronze work is also on display here.
The Irish Free State exhibits a great number of various objects : Linen with
modern design, homespun rugs and modern furniture and a number of articles of
the home industry of Ireland. An important part of this exhibit is the art gallery
in which the following known names are represented : Gerald F. Kelly, winner of
the annual prize at the Royal Academy of London; Power O'Malley; Jack B.
Yeates: John Keating; Mrs. Clark and Paul Henry. The ecclesiastical art is
represented by an exhibit of church implements, stained glass and paintings.
The ne.xt exhibits which we pass, show automobiles from the beginning of the
20th Century, an automobile with camping equipment, and moving pictures show
the water ways of the United States. Next we see the development of the radio
amateurs. The "Hall of Progress" consists of about ,>0 small stands where novelties,
souvenirs and patented articles are on sale.
The air brakes of the Westinghouse Manufacturing Company are shown on the
next stand. The Ahlberg Company shows their ball bearings and how they are used.
The Timken-Detroit .Axle Company display their special bu'lt axles for trucks, busses
and street cars. We also see railroad tracks by Poor & Company and an exhibit
showing the products of the .American Steel Foundries. The Solvay Sales Corpora-
tion show their system of bettering the condition of gravel roads. We now leave
the Travel and Transport Building and approach the
Chrysler Building (Free)
Architect. Holaliird & !.;.„,(. C.st, $Juil.uillJ. Ar..-a, 252,00(1 sqirare feet;
width, 240 feet- lengtli, 71U ieet; lie.glu, 2S feet (towers 115 feet). Colors:
white and yellow.
This beautifully constructed building contains the products of the Chrysler
Motors Corporation (Chrysler, Plymouth. De Soto, Dodge). The miniature plant
and the many exhibited automobiles call attention to the advantages of these cars.
The sensation of the Chrysler Building is a great rotunda with windows toward
a revolving plastic map which creates the impression of an air view of the most
important cities of the LTnited States. The illusion is so strong that we imagine an
aeroplane ride over the country.
Pal Waukee Hydroplane Ride ($3.00)
Opposite the Chrysler lluildinu is the Pal Waukee .Airport. Here passengers are
invited to board one of their planes which takes them for a ride over the Fair
Grounds, the city and the lake. We see in this airport one of the .Autogiros which
ascend and descend into the air in a vertical direction.
General Motors Building (Free)
Architect, Albert Kahn. O'^t. $1 .iiikijiihi. .\rea. 221.fiO;) square feet: width,
.>0O feet; leng-th, 45fi feet; iu-ight, m, f.ii it.wcr HO feet). Colors: gold,
red, silver and black.
This building which we approach next is one of the most impressive in its
interior and exterior and the exhibit in this building is equally beautiful and in-
structive. In the front hall we find the various products of the General Motors
Corporation (Buick, Chevrolet, Pontiac, Oldsmobile, Cadillac & La Salle) as well
as the Frigidaire refrigerators built by them). The halls in this building are deco-
rated with murals by Axel Linus, woodcarvings by Carl Halsthammer and a
dominating statue (called Inspection) by Carl Milles. One of the outstanding
features of the Pontiac exhibit is the statue of a Pontiac Indian who answers all
the questions asked by the visitors without any visible apparatus for sound trans-
mission. In the rear of the great hall we see the assembhng of Chevrolet cars. This
procedure is visible from all sides.
Maya Temple (Free)
The reconstruction of the Maya Temple makes us better acquainted with one
of the oldest cultures of the .\merican continent. In 1930 the sponsors of the
Chicago World's Fair financed an expedition of the Tulane University of Louisiana
to Uxmal, Yucatan. Under the direction of Franz Blom exact measurements were
taken of the Maya Temple built more than a thousand years ago; casts of its
plastics were made and its decorative colors were copied. In this way it was
possible to reconstruct the temple. It was planned to put up a reproduction of the
entire square of this building in its original size on the World's Fair Grounds.
However, for certain reasons (especially on account of financial handicap) the
three front wings were not reproduced nor was the original length of the main
structure retained in the Maya Temple which we see on the World's Fair. Instead
of nine, only live sections of the main building are reproduced, which reduces
the original size of the building to about two-thirds.
Inside this temple we see interesting e.xcavations which were found by the
[223]
•^\{^l/0
Tulane expedition. The culture of the Mayas is traced to the pre-Christian era,
but it is not yet clear where the lirst Mayas came from. We find the first remains
of the Mayan culture in Palengue, Yaxchilan, Tikal, Xaranjo, Copan and the
southern part of Yucatan. Large cities, surrounded by corn fields, were built there
by them. In the 7th Century A. D. a great migration of the Mayas took place to
the north and from this time we find Mayan settlements near the city of Uxmal
which have often been deserted and were again built up. ""
The Maya culture was a culture of the priests and the people did not share in
the science and power of the priests. Excavations show that the architecture of the
Mayas had been highly developed ; also plastics and painting had arrived at a
highly artistic standard. The history of the Mayas has been written in complicated
but beautiful hierogliphics. (An example is shown on a pedigree of deerskin.) The
first meeting between white men and Mayas took place in 1402 when Columbus
on his last trip to America saw an Indian canoe on the shore of Yucatan. In the
year 1511, shipwrecked Spaniards were captured by Mayas and offered to their
Gods; only two were able to gain the friendship of the leaders of the Mayas. When
Cortez in the year 1519 entered the territory of the Mayas he found the two white
"immigrants" from the year 1511. The resistance of the Mayas against Cortez was
howtver, so great that he left the territory and turned toward the south. In the
year 1526 Spain made another effort to conquer the Mayas, but not until 1547 did
they gain power over the Mayas and it was then that the old culture was replaced
by Christian teachings. During those years the Mayan culture was completely
destroyed and archaeologists find it very difficult to reconstruct this old culture and
to obtain a thorough knowledge of the Mayas. In the reconstructed Maya Temple
on the World's Fair is a rare collection of remains of the Mayan culture and a
number of photographs of the expedition of the Tulane University.
Indian Village (Free)
Adjoining the Maya Temple, at the left of our way, we see before us the Indian
Village. It is a peculiar feeling when one sees within this great exposition of the
white race the descendants of tribes who once reigned this country and who are
only show objects here where they have pitched their tents and built their pueblos.
Hopi, Navajo, Sioux and Winnebago Indians live here barely touched by modern
civiHzation, according to their old customs. They dance their war dances and
ceremonials, but not in a hidden and holy place any more; now a curious crowd
watches them. It is, from a historical standpoint, certainly interesting not only to
see the tents and pueblos of the Indians, but also to attend one of the performances
(25c) where these ceremonials in their fascinating rhythm are shown.
Army Camp (Free)
On our way north we see on the left and right side the camp of American
Soldiers. North of this camp we find a number of buildings which belong to the
Home Planning Group
The Home Planning Group consists of the Home Planning Hall, a building
where various firms show their exhibits, and of a number of model houses which
show the building of homes with familiar and new material. To this group of
buildings belong the exhibition halls of the Johns-Manville Corporation and the
Kohler Company.
Home Planning Hall (Free)
Architect. Eli Jacques Kahn. Cost, $96,(101) (1st wing). Area 47.200 square
feet; width. 200 feet; length, 200 feet; height, 35 feet. Colors: White and
orange.
The Home Plannmg Hall (No. 4 on chart) is a plainly designed building. The
murals in the hall facing south, the so-called "Gas Industries Hall" are by Hans
Tiekert and a* worth seeing. The Gibson Studios show a number of very tine
photographs of the members of the Chicago Association of Painters and Sculptors;
remarkable are the pictures of A. Brandner and O. Gross. We are now naming the
hst of firms who are exhibiting in the Home Planning Hall : Advance Pattern and
Foundry Company; American Gas Association; American Stove Company; Anthra-
cite Institute; Architectural Guild of Small Home Design; Birtman Electric Com-
pany; Boye Needle Company; Bryant Heater & Manufacturing Company; Chicago
Faucet Company & Fiat Metal Company; Chicago Flexible Shaft Company;
Conover Company; Continental Scale Works; Copeland Products, Inc.; Cudahy
Packing Company; Der Metallfunk A.-G., Zuerich; Dieterich Steel Cabinet Corpora-
tion; Eastman-Kuhne Galleries; Edison General Electric Appliance Company, Ltd.,
Inc.; Howard T. Fisher; Formica Insulation Company; Fox Furnace Company;
Frigidaire Corporation; Fuller Brush Company; General Electric Company; Gerts
Lumbard &: Company; Gibson Refrigerator Company; Hamilton Beach Manufac-
turing Company; Harrington &: King Perforating Company; Heller & Sons; Hess
[ 224 ]
Warmins and Ventilating Company; Holland Furnace Co.; Hoosier Manufacturing
Company; The Hoover Company; John D. Houck; Ilg Electric Ventilating Com-
pany; Illinois Bell Telephone Company; International Nickel Company; Iron
Fireman Manufacturing Company; The Chas. Karr Company; Kelvinator Corpora-
tion ; Kewashkum Aluminum Corporation ; Kroehler Manufacturing Company ;
Marshall Field Mills Corporation; Miracul Wax Company; Muellermist of Illinois;
O'Cedar Corporation; Overhead Door Corporation; Peoples Gas Light and Coke
Company; Poglitsch Art Brush Works; Mrs. Ray Poll; Revere Copper & Brass,
Inc.; Gilbert Rhode; Servel Sales, Inc.; Singer Mfg. Company; Thomas E. Smith;
Surface Combustion Company; Timken Silent Automatic Company; United States
Building & Loan League; Water-Genter Co.; Weil McLain Company; Westinghousc
Electric & Manufacturing Company. We now inspect the various model houses:
HOME PLANNING GROUP
'^ ^ n no LINCOLN" ^_^^
\Ui J^&l GROUP £^ £S] 1X7 (3) Cocz:! ^
FORT
DEARBORN
._JL
VICTOR VIENNA
House of Tomorrow (1) (10c)
Century Homes, Inc., appointed the architect George Fred Keck to design this
building. The interior decorating was done by Irene Kay Hyman. A modern
building with plenty of light and a tasteful interior, indicating what the future
mav bring in housing.
W. & J. Sloanc (2) (Free)
have furnished this building which was designed by the architects Corliett, Har-
rison & MacMurray, New York. It contains modern .American style furnishings.
The garden is sponsored by the Garden Clubs of America.
Florida Tropical Home (3) (Free)
designed by RoI)ert Law Weed- niodernl\ furnislud by James S. Kuhne; suitaliie
for the South.
The Glass Block Buildins (5) (Free)
sponsored by the Owens-Ilhnois Glass Company, who show the use of their glass
bricks in the construction of buildings. It creates a beautiful impression when the
interior is illuminated.
Common Brick Manufacturers' House (7) (Free)
a building of plain bricks with a modern interor by Secession, Ltd. The most
interesting part of this building is the outer wall facing south where a number of
bricks are seen from the year 2,300 B. C. The e.xact dating of these bricks was pos-
sible on account of the Assyric and Babylonic symbols which they carry.
The Armco and Ferro Enamel Corporation (6) (Free)
show in their building the novelty of their enamel walls. The architect is Robert
Smith, Jr., Cleveland, and the furniture was created by Krciehler, and arranged by
The Ladies Home Jiuirnal.
Good Housekeeping — Stransteel House (8) (Free)
designed by O'dell and Rowland, Detroit, shows a practical, forward step in home-
building by the use of steel frames. Furnished by "Good Housekeeping Studio."
National Lumber Manufacturers Association (9) (Free)
This association has put up a beautiful home where various kinds of line lumber
have been utilized. The interior of this building with its natural colors and its
I 225 ]
friendly atmosphere immediately attracts us. The furniture contained herein was
designed by Wolfgang Hoffmann of \e\v York and is exceptionally beautiful.
Design for Living (10) (Free)
built by John C. B. Moore, interior by Gilbert Rhode. Attractive steel furniture
and an unusual interior impress us.
General Houses, Inc., House (12) (Free)
Architect, Howard T. Fisher. Chicago. Interiors by Kroehler Furniture Com-
pany. Various standard building material is used in the construction of this house.
The Crane Company (11) (Free)
has built a bus station where it includes animated displays, showing the development
of valves, piping, fittings, etc., to the present day of color in fixtures.
Rostone House (1 3) (Free)
Built by Rostone. Inc.. and Indiana Bridge Company. Designed by Walter
Scholer. Decorated by Thomas E. Smith. The reasonable cost of building houses
out of steel frames and artificial stone is demonstrated here.
Masonite House (17) (Free)
Designed by Frazier and Raftery, and modernly furnished by Marjorie Thorsh.
It represents the practicability of Masonite for insulation against heat, cold, sound.
Johns-Manville Building (16) (Free)
calls attention to the modern way of heating and cooking. A large mural over the
entire wall of the front hall by Raymond Katz symbolizes the victory of man
over the elements which threaten his home.
The Southern Cypress Manufacturers' Lodge (1 5) (Free)
is a pleasing contrast to the other modern buildings in the group. It shows the
many uses of cypress, "the wood eternal."
Kohler & Company (18) (Free)
show in their exhibit building, among other things, their contribution toward the
betterment of living in a number of enlarged transparent photographs.
Victor Vienna Cafe
Among the model houses we find the \"iclor \'ienna Cafe (14) with an open
garden and two orchestras for entertainment and dancing. We continue our journey
going north and visit next
The Lincoln Group (25c — Children 10c)
consists of five buildings (see chart 10) representing buildings in which Abraham
Lincoln lived. The famous little log cabin in Hodgenville, Ky., in which Lincoln
was born, his second home on Pigeon Creek in Indiana, the Lincoln-Berry Store
in Salem, 111.. Rutledge Tavern where he had his early romance and the "WIG-
WAM," a reproduction of the building on Lake and Market Streets in Chicago in
which Lincoln was nominated presidential candidate. In Rutledge Tavern, an inn
in the old American style, you will find a charming eating place with the best
kind of food.
The De Saible Cabin (Free)
Next you will see a reproduction of the cabin of Chicago's first citizen, Jean
Baptiste Point de Saible, who lived on the north bank of the Chicago River, before
the fort was built.
The Marquette Cabin (Free)
Right near you may visit a cabin erected as a tribute to Father Jacques
Marquette, who came by boat up the south branch of the Chicago River, in 1673.
Old Fort Dearborn (25c— Children 10c)
This reproduction of the old historical Fort was one of the first buildings erected
on the World's Fair Grounds (see chart 20). Already before the official opening of
The Fair it counted hundreds of thousands of visitors. This rephca of Old Fort
Dearborn recalls the beginning of the history of the fastest growing city in the
world, the city of the great World's Fair, 1933 — Chicago.
We again arrive on "The Midway," which adjoins the Lincoln Group and Old
Fort Dearborn. Here we end our third and last journey through the Fair and seek
enjoyment in the many places on "The Midway — City of a Million Lights."
[226]
CaI£
ENTRANCE TO THE
«•
FACTORY ««<^
Exhibition Building
pylons of brilliant
glowing color
"Cf Qeiduri/ of 'PrcK/reis" CHICAGO
i-*-^
Curing of Fireitone Tire
and formins of the
famous Firetione scien-
tific Non-Sltid Tread.
$€€ Tire^totie
OUm -DIPP€D TIPv£S
m-flDf
fit CI Cuitufn/ of (P/mq/izM^
WE INVITE you to visit the
Firestone Factory and Exhibition
Building at " ^ Century of Progress/'
to see the interesting processes in tire
manufacturing — crude rubber being
prepared in the huge massing
machine — cotton cords absorbing
eight pounds of pure rubber to every
one hundred pounds of cord in the
spectacular Firestone patented Gum-
Dipping machine — the efficient tire
building machine and curing mold.
''¥e^.
TIRES • TUBES • BATTERIES
See the dynamic exhibits of Firestone Tires — Batteries — Spark
Plugs — Brake Lining and One-Stop Service.
The Firestone Singing Color Fountain in the gardens Is a
marvel of beauty and the only one In the world. Vocal and
instrumental concerts given every day and night.
Firestone — chosen by ''A Century of Progress'' to represent
the rubber industry in the Hall of Science — graphically
presents the old method of gathering wild rubber in the jungle
and preserving over smoky fires.
Also the modern method on
Firestone Plantations in
Liberia, Africa, and many
other scientific exhibits.
The Firestone Exhib
its are among the most
outstanding and educa-
tional at "A. Century
of Progress.''
fGrr_i
SPARK PLUGS • BRAKE LINING • RIMS -ACCESSORIES
ire^totie
SINGING COLOR
FOUNTAIN
^n lite GARDENS ai tke
FIRESTONE FACTORY
««,) EXHIBITION BUILDING
C^ke oniij one of ih kino in Ike woria
\.
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