Skip to main content

Full text of "The Philadelphia Exhibitor (1935)"

See other formats 


. 


VOL.  17— No.  1  PHILADELPHIA,  JANUARY  1,  1935 _  _ P.ice,  15  Cents 


^CORA  SUE  COLLINS 

in 

THE  WORLD  ACCUSES 

with  DICKIE  MOORE  and  an  Outstanding  Cast 

Neither  gongs ,  gongsters  or 
guns  could  keep  this  mother 
owoy  from  her  child,  it’s  a 
picture  parents  and  their 
children  should  see! 

A  ] 

Cfjesterfielii 

PRODUCTION 

Directed  by 

CHARLES  LA  MONT 


Jan  1 T 35  pg.  2 


MASTERPIECE  is  Making  Good 

its  Promise  of  Complete  Delivery 

AND  THAT'S  ONE  REASON  WHY  EXHIBITORS  KNOW 
IT  WILL  BE  A  REAL,  Happy  Newt  Year 

H ere  -s  Our  Lineup  ... 


12  MAJESTICS 

"THE  SCARLET  LETTER"  "SHE  HAD  TO  CHOOSE" 
"NIGHT  ALARM"  Coming:  "THE  PERFECT  CLUE" 

EIGHT  MORE  PREPARING 


10  ACTION  MELODRAMAS 


"FIGHTING  FURY" 
"HOLLYWOOD  MYSTERY" 
"RIVER  PATROL" 
"TROUBLE  SHOOTER" 
"RIOT  CAR" 


"BARE  KNUCKLES" 
"RESCUE  SQUAD" 
"FACING  DANGER" 
"RADIO  DRAGNET" 
"CAUGHT  RED-HANDED" 


12  WESTERNS 


12  MUTT  and  JEFF  Cartoons  IN  COLOR 

12  MUSICAL  ROMANCES  colo. 


•  Clean  Family  Pictures  that  will 

find  favor  everywhere  with  CCCry  flUtrOU 
FROM  PHILADELPHIA'S  FIRST  INDEPENDENT 

Masterpiece  Film  Attractions,  inc. 

1329  VINE  STREET  —  PHILADELPHIA 


s*  c 


Jan  1  ’  3  5  pg.  3 
"■  <  “T" 


i  "i 


T  t 


1  * 


Jr 


ici ® U|i  |  Li  I ^Tr°NOF 

tiling 


::::::xt 


i4  ’.»*■>  $ 


\kz: 


'Tf=z^ZZ 


MS 


■« ; 


tV 


1/ 

/ 


1A 


jj  , 

cah 


r 


Madam,  it  set  a  new  all-time 
record  in  COLUMBUS,  the  year’s 
record  in  CINCINNATI,  played 
three  weeks  in  PHILADELPHIA! 

X 

A  sockeroo! 

N’est-ce  pas?  I  <£ 

(£ 


4 


Vr 


v**t 


ETy 


Sh 


% 


itn*ckc 


°^tS: 


in 


m 


y*est  t 

lvo li  >1*  3 


lttlO Yq 


Afe*  £*•«» 


>°ckc 


*tlpj 


orlc! 


af 


'aPa 


'*d 


°^a 


City 

i  Zl  cr 


r°vid 


itl 


Stiff' 


e*ic ei> 


ai0 1 ' 


‘B< 


*d!”  Vqe 


»  f±zsat*?:' 


Pardon  me,  but  I 
think  I’ll  sneak  in 
again! 


^2SSw, 


r 


J^eleau!  tlvzu 

UNITED  ARTISTS 


NATIONWIDE  HOLIDAY 
WEEK  PRESENTATION  IN 
KEY  CITIES  BACKED  BY 
NATIONAL  CAMPAIGN  OF 
FULL  AND  HALF'PAGE  ADS 

in  local  newspapers. 


RKO-RADIO 

PICTURE 


More  thrilling,  more  disturbing,  more  fascinating  than 
ever . . .  the  screen's  supreme  star  brings  you  the  story 
that  made  Sir  James  M.  Barrie  great  .  .  .  the  stage 
play  that  made  Maude  Adams  famous  ....  the 
romance  that  has  touched  the  hearts  of  millions  .  .  . 

NOW  THE  PICTURE  THAT  CROWNS  THE 
CAREER  OF  THE  IDOL  OF  ALL  AMERICA 


THE 


PAGE 


EDITOR'S 


Vol.  17,  No.  1  January  1,  1935 


Speed  for  Some 

-  THE  SPEED  with  which  various  fac- 
®  tions  of  the  industry  combined  to  check 
free  shows  scheduled  by  the  Standard  Oil 
Company  only  serves  once  more  to  call  at¬ 
tention  to  the  contrasting  pace  used  in 
settling  internal  problems. 

When  a  common  foe  arises,  party  lines 
vanish. 

Once  the  victory  is  achieved,  all  factions 
within  the  business  renew  their  squabble. 


The  Philadelphia 

EXHIBITOR 

Circulating  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware.  Issued  on  the  1st  and  15th 
of  each  month  by  Jay  Emanuel  Publications,  Inc.  Publishing  office,  219  North  Broad  Street,  Philadelphia. 
Branches  at  1600  Broadway,  New  York  City;  Washington,  D.  C.  Jay  Emanuel,  publisher;  Paul  J. 
Greenhalgh,  advertising  manager;  Herbert  M.  Miller,  managing  editor.  Subscription  rates;  $2  for  one 
year,  $5  for  three  years.  Single  copies,  15c  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware. 
Publishers,  also,  of  THE  NATIONAL  EXHIBITOR  of  Washington  and  THE  NEW  YORK  STATE  EXHIBITOR. 
Official  organ  of  the  Motion  Picture  Theatre  Owners  of  Eastern  Pennsylvania,  Southern  New  Jersey  and 
Delaware.  Address  all  communications  to  the  Philadelphia  office. 


No  one  can  defend  free  shows.  Their 


competition  is  destructive. 

It  is  interesting  to  note,  at  this  time,  the 
comment  from  Chester  B.  Bahn,  motion 
picture  editor,  Syracuse  Herald,  leading 
New  York  State  daily,  and  a  friend  of  the 
business.  Bahn  points  out  that  while  the 
stopping  of  the  free  shows  is  to  be  com¬ 
mended,  what  about  the  free  things  given 
away  by  theatres  through  various  methods, 
premiums,  give-aways,  commercial  tie-ups, 
etc.? 

What  is  unfortunate  is  failure  of  the 


Big  News  of  the  Year 


WITH  1934  already  recorded  as  completed  and  the  annual 
review  process  becoming  the  order  of  the  day,  what, 
indeed,  was  the  big  news  of  the  year? 

The  Fox-American  Tri-Ergon  case;  competition  of  free  shows; 
MPTOA;  Allied;  Code  Authority’s  trouble  with  zoning;  TIME’S 
entrance  into  motion  pictures;  the  Legion  of  Decency — all  of  these 
held  the  headlines.  What  earned  the  premiere  place  and  why? 


industry’s  groups  to  settle  their  own  dif¬ 
ferences,  which,  in  the  final  analysis,  are 
costing  the  business  much  more  than  any 
free  show  competition. 

Profits  on  One  Side 

_  IF  ONLY  ONE  producing  or  distribut- 
®  ing  company  had  shown  an  increase  in 
profits,  that  would  not  be  news. 

But  when  a  great  majority  of  them  re¬ 
lease  balance  sheets  and  profit  and  loss 
statements  which  show  great  improvements 
over  previous  periods,  it  becomes  a  matter 
for  editorial  attention. 

Would  a  survey  of  exhibitor  profit  and 
loss  sheets  show  the  same  percentage  of 
profit  increase?  From  reports  it  does  not 
seem  possible  that  such  examination  would 
indicate  the  same  proportion. 

Is  the  condition  of  the  independent  exhib¬ 
itor  better  at  the  present  time  than  a  year 
ago?  It  is  to  be  doubted. 

To  what,  then,  can  the  increase  in  pro¬ 
ducer-distributor  profit  be  credited — Sav¬ 
ings  in  production,  lesser  negative  cost, 
slashing  of  salaries?  None  of  the  last  has 
been  achieved  to  any  great  extent. 

Summing  it  all  up,  then,  it  must  be  con¬ 
cluded  the  profits  result  because  sales  poli¬ 
cies  of  the  distributors  have  remained  at 
the  same  level  as  1933  or  higher,  while 
business  conditions  for  the  exhibitor  have 
not  improved. 

The  producer,  therefore,  gets  more  while 
the  exhibitor  holds  his  own  or  loses  ground. 


20%  Cancellation 

-  WITH  ED  KUYKENDALL,  president, 
*  MPTOA,  making  another  public-trade 
announcement  of  his  desire  to  fight  for  a 
20%  cancellation  clause,  exhibitors  wonder 
what  the  next  step  will  be.  The  10%  privi¬ 
lege  has  worked  out  well  in  a  lot  of  cases, 
but  there  are  still  some  situations  whereby 
through  evasions  and  other  devices  the 
exhibitor  has  been  deprived  of  the  right 
coming  to  him  under  the  code. 

Kuykendall  hasn’t  divulged  how  he  in¬ 
tends  to  bring  a  showdown  on  the  20% 
idea,  but  in  it  he  is  certain  to  have  the  sup¬ 
port  of  the  majority  of  theatremen  through¬ 
out  the  country. 


qjuuaa 


Big  news  of  1934  in  the  motion  picture  industry  was  the  rise 
of  the  Legion  of  Decency,  the  Catholic  boycott  on  salacious  films. 
Because  of  its  scope,  its  effect  on  the  industry  and  its  final  results 
in  production,  distribution  and  exhibition — first  place  in  trade 
newsdom  must  go  to  the  drive  of  the  Catholic  church  against  ob¬ 
jectionable  pictures. 

The  drive  had  the  following  effects:  (1)  It  directed  front  page 
attention  to  the  presence  of  any  objectionable  pictures;  (2)  It 
caused  the  organization  of  a  new  production  censor  system  with 
Joe  Breen  as  head;  (3)  It  led  distributors  to  allow  a  blanket  can¬ 
cellation  of  any  pictures  which  might  be  found  objectionable  by 
organizations  or  community  groups  (4)  It  cut  into  grosses  of  pic¬ 
tures;  (5)  It  caused  a  change  in  Hollywood  production  toward  a 
new  type  of  picture;  (6)  It  made  the  individual  theatre  community¬ 
conscious  as  it  never  was  before;  (7)  It  served  notice  on  the  indus¬ 
try  that  there  would  be  a  permanent  checking  body,  the  Legion 
of  Decency,  blocking  increase  of  any  objectionable  shows;  (8)  It 
made  the  business  a  target  not  only  for  sincere  crusaders  but  also 
enemy-reformers;  (9)  It  shook  the  foundations  of  the  business 
from  the  very  top  to  the  very  bottom;  (10)  It  started  a  movement 
which  may  yet  result  in  threatened  federal  regulation. 

Because  of  the  above,  No.  1  News  of  1934  was  the  drive  of  the 
Legion  of  Decency. 


Well,  he  made  it  anyway. 


THE  PHILADELPHIA  EXHIBITOR 


Jan  1  ’  3  5 


7 


New  Service  Plan  of  Local  307  Will 
Save  Thousands  Annually  for  Exhibs 


Operator  Announcement  Arranged  by  Segall  and  Krouse 
—Means  Less  Charges  and  Added  Attention — Works 
Successfully  Elsewhere 


Thanks  to  the  energetic  efforts  of  Charles  Segall,  president,  MPTO  of  Eastern 
Pennsylvania,  Southern  New  Jersey  and  Delaware,  and  the  co-operation  of  Louis 
Krouse,  Local  307  president,  exhibitor-members  of  the  MPTO  and  others  through¬ 
out  the  city  and  adjoining  area  served  by  307  operators  will  be  saved  thousands  of 
dollars  annually. 


Variety  Club  Sees 
Installation  of  Heads 

John  Harris ,  National  Leader, 
Inducts  Officers 

Induction  of  officers  of  Tent  No.  13, 
Variety  Club,  December  14,  was  a  big 
success. 

At  the  ceremony  and  dinner  held  at  the  Hotel 
Warwick,  John  Harris,  national  head  of  the 
Variety  Club  group,  installed  Chief  Barker 
Earle  Sweigert  and  other  officers. 

In  attendance  were  Sam  Schwartz,  Milt  Ro- 
gasner,  Herb  Elliott,  Eddie  Sherman,  Eddie 
Corcoran,  Harry  Weiner,  Lewen  Pizor.  A1 
Cohen,  A1  Davis,  Jim  Clark,  Frank  Buhler, 
Leonard  Schlesinger,  Earle  Sweigert,  John 
Harris,  Rosy  Rosenwahl,  Jack  Greenberg  and 
Jay  Emanuel. 

100  members  and  wives  were  to  attend  initial 
meeting  scheduled  for  the  lounge  of  the  Boyd 
Theatre,  December  30,  with  the  entire  contin¬ 
gent  transferring  to  the  Warwick  Hotel, 
where  a  dinner  and  dance,  with  surprise  en¬ 
tertainment  was  arranged. 

David  Supowitz  and  Bill  Lee,  architect-mem¬ 
bers,  are  supervising  renovating  and  remodel¬ 
ling  of  the  house  at  1910  Rittenhouse  Square, 
which  will  serve  as  the  Variety  Club  head¬ 
quarters.  A  busy  season  is  planned. 


A  new  idea,  whereby  Local  307  will  service 
sound  equipment  operated  by  its  men  free  of 
charge  as  well  as  having  a  regular  booth  in¬ 
spection  monthly,  is  shortly  to  be  put  into  prac¬ 
tice.  The  service  will  be  without  charge  and 
will  consist  of  two  especially  equipped  cars 
which  will  be  on  hand  at  all  hours  for  instant 
use.  The  two  cars  will  contain  all  necessary 
parts  and  will  be  handled  by  competent  men. 
One  will  be  stationed  mid-city,  while  the  other 
will  also  be  in  a  convenient  locale. 

Segall  advanced  the  thought  to  Krouse,  who 
immediately  went  for  it.  Segall  suggested  the 
service  be  given  to  all  houses  using  307  men, 
regardless  of  exhibitor  affiliation. 

Members  of  the  MPTO  and  other  union- 
operated  houses  which  are  now  paying  service 
charges,  can  discontinue  the  service  charges 
when  that  time  is  reached  in  their  contracts, 
according  to  Segall,  thereby  saving  thousands 
of  dollars  annually  for  theatre  owners.  Local 
307  will  provide  monthly  inspection,  advocate 
changing  of  parts  or  replacements  when  ncees- 
sary.  The  emergency  service  of  the  union  is 
also  without  charge. 

The  service  will  aid  the  theatre,  the  operator 
and  the  public,  explained  Krouse.  It  is  sched¬ 
uled  to  begin  in  January.  Two  shifts,  10  A.  M. 
to  midnight,  will  be  available. 

The  idea  is  similar  to  one  being  used  in  Cleve¬ 
land  where  it  has  been  very  successful  for  15 
years. 

Segall’s  instant  attention  will  be  of  great 
saving  to  theatremen.  It  is  perhaps  his  most 
constructive  move  during  his  presidency  of  the 
MPTO. 


Big  Roxy  Opening 

Opening  week’s  gross  at  the  Roxy 
Mastbaum  was  to  hit  the  $45,000- 
$50,000  mark,  according  to  indications. 
Business  was  very  good,  with  a  $10,000 
opening  day. 

Mastbaum  Opens  With  Many 
City,  State  Leaders  Guests 

House  Throws  Preview  for 
Dignitaries 

The  Roxy-Mastbaum  came  to  life  again 
December  23,  when  an  invited  audience 
of  trade,  city  and  state  leaders  attended 
the  preview  performance. 

The  theatre  was  jammed  to  the  doors  with 
the  socially  elect  and  select  giving  the  house  a 
great  sendoff. 

Inaugural  performance  had  no  special  cere¬ 
monies,  with  the  complete  show  being  given. 
It  included  a  Christmas  pageant,  Parade  of 
the  Wooden  Soldiers,  News,  Overture,  Glee 
Club,  Gomez  and  Winona,  Miss  Aimee  Deloro, 
Ballet  Moderne,  Miss  Lillian  Morton,  Roxy- 
ettes,  Von  Grona,  Alfredo  Seville  and  a  Bolero 
finale.  Feature  was  “Sweet  Adeline.” 

Show  got  a  generally  good  response  from 
those  in  attendance,  but  from  the  trade  angle 
wasn’t  considered  too  much  of  flash  for  a  Roxy 
introduction  to  Philadelphia.  Presentation 
showed  excellent  taste,  but  lacked  pace  and 
humor.  Roxy  achieved  some  good  effects  with 
lights,  instead  of  scenery  and  dancing,  produc¬ 
tion  values,  etc.,  were  all  high. 

Criticism  of  the  show  was  to  the  effect  that 
it  ran  typically  to  presentation  type,  with  noth¬ 
ing  that  would  send  the  folks  out  raving.  It 
looked  as  if  the  impressario  was  working  on 


Downtown  Changes  Rumored 

Rumor  mart  has  Keith’s  Theatre  re¬ 
opening  with  repeat  runs  after  the 
Mastbaum;  the  Earle  Theatre  changing 
to  a  second-run  and  stage  policy,  with 
a  drop  in  admissions;  and  eventual 
dropping  of  the  Karlton  when  the  lease 
expires  soon. 

Manager  Corcoran  will  handle  Keith’s 
following  its  New  Year’s  Eve  opening. 

Downtown  situation  also  gets  Trans- 
Lux  Theatre,  which  opens  as  newsreel 
and  shorts  citadel. 

Opening  of  the  Mastbaum  is  ex¬ 
pected  to  have  its  effect  on  the  down¬ 
town  sector,  generally. 

It  was  reported  that  Roxy  wanted  first 
runs  for  the  entire  territory,  but  after 
the  exchanges  bucked,  Roxy  Mastbaum 
will  pick  up  shows  on  the  nose. 

Other  rumors  have  William  Goldman 
taking  old  56th  Street  Theatre. 


a  limited  budget,  although  chorus  and  pit  band 
ran  into  many  figures. 

House  will  get  cream  of  picture  crop,  with 
Roxy  probably  figuring  his  name  and  type  of 
show  will  pull,  without  star-headliners  on  stage. 
Skeptics,  knowing  buying  habits  of  Philadelphia 
theatregoers,  figure  that  if  the  patrons  don't 
figure  they  are  getting  their  money’s  worth  in 
picture  or  stage  name,  they  won’t  come  just 
because  the  Roxy  name  in  there. 

Stanley-Warner’s  problem  with  the  house  is 
also  linked  with  the  operation  of  the  other 
downtown  theatres.  Roxy  will  have  to  add  to 
the  army  of  downtown  show-shoppers  rather 
than  take  away  from  the  Aldine,  Boyd  or  Stan¬ 
ley  if  the  Roxy-Mastbaum  is  to  be  successful. 

RCA-Victor  Photophone  installed  sound  and 
sound  effect  machines  in  the  theatre.  Roxy's 
gang  will  broadcast  Saturday  evenings  on  a 
commercial  and  Sunday  afternoon  over  WCAU. 

House  staff  includes  Charlie  Griswold,  house 
manager  ;  Larry  Evans,  Ed  Barrett,  assistants ; 
Clark  Robinson,  production  and  art,  with  Jimmy 
Morcom,  assistant ;  Mack  Shapiro,  stage  man¬ 
ager,  with  Louis  Ehrhardt,  production  and 


lighting,  and  Jim  Cotillo  assisting.  Harry 
Abbott  is  in  charge  of  the  booth,  with  John 
Hoekenberry  chief  electrician.  Adolph  Korn- 
span,  Leon  Leonardi  and  Yascha  Bunchuk  are 
conductors.  William  Spielter  is  arranger,  with 
William  Powers  director  of  Roxyettes.  Vone 
Grona  is  ballet  master,  Leni  Bouvier,  premiere 
danseuse ;  William  Charles  and  Harry  Hille, 
sound ;  Anne  Elliott,  costumes ;  Martha  Wil- 
chinski,  publicity ;  Hope  Williams,  secretary  to 
Roxy,  and  William  McGowan,  treasurer. 

Roxy  received  a  royal  welcome  in  Wilming¬ 
ton  as  a  guest  of  the  Advertising  Club.  At  a 
luncheon  at  the  duPont  Hotel  he  described  his 
revolutionary  stagecraft  to  eliminate  scene 
shifting  with  lighting  effects.  He  was  intro¬ 
duced  by  D.  Murray  Metten,  president  of  the 
club. 

Among  the  guests  were  Mayor  Speer,  I.  B. 
Finkelstein,  president,  Chamber  of  Commerce ; 
J.  R.  Mulhall,  district  manager,  Warner  the¬ 
atres,  and  the  following  theatre  managers : 
Dwight  VanMeter,  Aldine;  E.  I.  Lewis,  Queen; 
Earle  G.  Finney,  Savoy ;  “Lew5’  Black,  Ar¬ 
cadia  ;  Morton  Levine,  Grand  Opera  House. 


8 


Jan  1 T  35 


THE  PHILADELPHIA  EXHIBITOR 


Boycott  Against  All  Theatres 
Here  Despite  Use  of  Lists 


Still  on 
Elsewhere 


Scheduled  Break  Doesn’t  Appear — Weekly  Approval 
and  Disapproval  Method  Okayed  in  Other  Spots — Houses 
Upstate  Hit  Hard 

Cardinal  Dougherty’s  boycott  against  motion  picture  theatres  still  continues  in  the 
local  territory  despite  rumors  to  the  effect  that  this  area  would  also  be  subject  to  the 
list  system  used  in  other  Catholic  dioceses. 


The  Catholic  cardinal  shows  no  sign  of 
changing  his  mind  on  the  movie  question,  even 
though  the  other  cardinals  have  approved  use 
of  lists  in  other  spots. 

Meanwhile,  upstate  theatres,  particularly  in 
places  where  there  are  many  Catholic  churches, 


have  been  hit  hard.  Even  the  Xmas  season 
has  seen  no  change  in  the  attendance. 

Theatremen,  as  always,  point  out  the  un¬ 
fairness  of  the  Cardinal’s  attitude. 

Listing  is  issued  weekly  from  Chicago  and 
used  in  all  territories. 


Jersey  Tax  Bill 


Sales  tax  for  New  Jersey  is  provided 
in  bills  to  be  introduced  in  the  New 
Jersey  Legislature  next  month,  backed 
by  the  League  of  Municipalities. 

It  is  proposed  to  impose  a  two  per 
cent  tax  on  all  sales  including  admis¬ 
sions  to  theatres  and  picture  houses. 
Allied  Jersey,  Sidney  Samuelson,  presi¬ 
dent  fought  a  similar  bill  last  year  which 
was  defeated  in  the  house. 


Motion  Picture  Guide 

A  Moral  Estimate  by  the  Chicago  Council  Legion  of  Decency 
of  Motion  Pictures  Recently  Released 


CLASS  A 

Pictures  in  this  group  arc 
considered  unobjectionable 
and  suitable  for  public  enter¬ 
tainment. 

The  Age  of  Innocence 
Anne  of  Green  Gables 
Babbitt 

Babes  in  Toyland 

The  Barretts  of  Wimpole  Street 

Big  Hearted  Herbert 

Borneo  Beast 

Bulldog  Drummond  Strikes  Back 

The  Catspaw 

Cavalcade 

Charlie  Chan  in  London 
Chu  Chin  Chow 
College  Rhythm 
The  Count  of  Monte  Cristo 
Demon  for  Trouble 
Dream  of  My  People 

(My  People’s  Dream) 

Dude  Ranger 

Father  Brown,  Detective 

Flirtation  Walk 

Girl  o’  My  Dreams 

Great  Expectations 

Gridiron  Flash 

Happiness  Ahead 

Happy  Landing 

Hell  on  Earth 

House  of  Danger 

Housewife 

The  Human  Side 

Imitation  of  Life 

Judge  Priest 

King  Kelly  of  the  U.  S.  A. 

Lady  for  a  Day 
The  Last  Gentleman 
Love  Time 
Man  of  Aran 
Manhattan  Love  Song 
Marie  Galante 
Menace 

Mrs.  Wigos  of  the  Cabbage  Patch 

Music  in  the  Air 

Now  and  Forever 

One  Niaht  of  Love 

Rocky  Rhodes 

Servants’  Entrance 

6  Day  Bike  Rider 

She  Was  a  Lady 

The  Star  Packer 

Successful  Failure 

Student  Tour 

That’s  Gratitude 

Tombstone  Terror 

365  Ninhts  in  Hollywood 

The  Trail  Beyond 

Treasure  Island 

We’re  Rich  Aqain 

What  Every  Woman  Knows 

When  Liqhtninq  Strikes 

The  White  Parade 

A  Wicked  Woman 

You  Belonq  to  Me 

Young  and  Beautiful 


CLASS  B 

Pictures  in  this  group  are 
considered  more  or  less  ob¬ 
jectionable  in  spots  because 
of  their  possible  suggestivc- 
ncss  or  vulgarity  or  sophis¬ 
tication  or  lack  of  modesty. 
Neither  approved  nor  for¬ 
bidden  but  for  adults  only. 

As  the  Earth  Turns 

Bachelor  Bait 

Behold  My  Wife 

Belle  of  the  Nineties 

Beyond  the  Law 

British  Agent 

Broadway  Bill 

The  Captain  Hates  the  Sea 

The  Case  of  the  Howling  Dog 

Chained 

Cleopatra 

The  Crime  of  Helen  Stanley 
Crime  Without  Passion 
Dames 

Death  on  the  Diamond 
Desirable 
Enter  Madame 
Evelyn  Prentice 
Footlight  Parade 
The  Fountain 
Friends  of  Mr.  Sweeney 
The  Gay  Divorcee 
Green  Eyes 
Hide  Out 

House  on  56th  Street 
Kansas  City  Princess 
The  Key 

Ladies  Should  Listen 

Lady  by  Choice 

The  Merry  Widow 

Million  Dollar  Ransom 

Name  the  Woman 

One  Hour  Late 

The  Painted  Veil 

Personality  Kid 

The  Private  Life  of  Don  Juan 

Pursued 

Ready  for  Love 
Red  Head 

The  Richest  Girl  in  the  World 
The  Romance  of  Ida 
The  St.  Louis  Kid 
Secrets  of  the  Chateau 
She  Loves  Me  Not 
Straight  is  the  Way 
There’s  Always  Tomorrow 
20,000  Years  in  Sing  Sing 
We  Live  Again 
Wednesday’s  Child 
Where  Sinners  Meet 


CLASS  C 

Pictures  in  this  group  are 
considered  indecent  and  im¬ 
moral  and  unfit  for  public 
entertainment. 

Affairs  of  Cellini 
Affairs  of  a  Gentleman 
All  of  Me  (Re-issued) 

Ariane  (or  Loves  of  Ariane) 

Born  to  Be  Bad 
Catherine  the  Great 
Dr.  Monica 

Enlighten  Thy  Daughter 

The  Fighting  Lady 

The  Firebird 

Fog  Over  Frisco 

The  Gay  Bride 

The  Girl  from  Missouri 

Hat,  Coat  and  Gloves 

He  Was  Her  Man 

I  Have  Lived 

Kiss  and  Make-Up 

The  Life  of  Vergie  Winters 

Limehouse  Blues 

Little  Man  What  Now? 

Madam  Du  Barry 
Manhattan  Melodrama 
Men  of  the  Night 
A  Modern  Hero 
Morals  for  Women 
Nana 

Of  Human  Bondage 
One  More  River 
Registered  Nurse 
The  Road  to  Ruin 
Sadie  McKee 
Scarlet  Empress 
Side  Streets 
Springtime  for  Henry 
Wild  Gold 
Women  in  His  Life 
The  Youth  of  Russia 


Allied  Jersey  and  IEPA 
Combine  in  Dues-Deal 

Financial  Arrangement  Only 
Connection  Between  Bodies 


Following  a  conference  between  Sidney 
Samuelson,  president,  Allied  Jersey  as 
well  as  the  National  Allied  States  Associa¬ 
tion,  with  officers  of  the  Independent 
Exhibitors  Protective  Association,  a  deal 
has  been  arranged  between  the  two  or¬ 
ganizations. 

Dues  paid  to  the  Allied  Jersey  by  Jersey 
exhibitors  will  be  split  between  the  IEPA  and 
Allied.  In  return,  IEPA  will  look  out  for  the 
exhibitors’  interests  in  film  matters,  while  Allied 
will  take  care  of  the  legislative  end  in  Trenton. 

Set  Recently 

The  deal  was  consummated  last  week  when 
Samuelson  came  to  town  before  addressing  a 
meeting  of  Jersey  exhibitors  in  Camden. 

IEPA  officials  estimate  that  about  42  theatres 
will  enter  the  IEPA  fold  through  the  deal.  A 
few  of  these  already  belong  to  the  IEPA,  while 
some  also  belong  to  the  MPTO,  making  a  much 
involved  situation.  Ratification  of  the  deal  is 
expected  from  both  Allied  Jersey  and  the 
IEPA  next  week. 

150,  They  Say 

The  IEPA  is  now  approaching  the  150  the¬ 
atre  mark,  according  to  officers. 

The  Samuelson  deal  was  first  heard  here  a 
few  seasons  back  when  the  Jersey  leader  at¬ 
tempted  to  make  some  similar  arrangement  with 
the  MPTO.  The  idea  did  not  bear  fruit  at  that 
time,  however. 

Next  meeting  of  the  IEPA  will  be  held  Jan¬ 
uary  8.  Ben  Golder,  who  has  been  ill  recently, 
will  preside.  The  organization  has  been  sending 
out  questionnaires  on  zoning  to  exhibitors. 


Wilmington  Ban  On 

Fight  of  the  Catholic  Church  on  “indecent 
films”  took  a  serious  turn  in  Wilmington  when 
parishioners  of  the  Wilmington  diocese  were 
given  some  37,000  Legion  of  Decency  pledge 
cards  to  sign  when  they  attended  mass.  The 
pledge  cards  were  issued  following  a  request 
by  Bishop  E.  J.  FitzMaurice  made  of  all  parish 
priests. 


You  know  how  BUCK 
JONES  in  "THE  RED 
RIDER"  is  cleaning  up 
...You  know  what 
"TAILSPIN  TOMMY" 
is  doing... Now  take 
a  look  at  this  serial 
in  your  nearest 


Exchange ..  .The  old 
West  lives  more 
gloriously  in  these 
12  hair-raising  epi¬ 
sodes  of  daring 
Indian  fighters  and 
outlaw  killers! 


a  a.  m 


Universal  presents 


universal  presents 

JOHNNY  MACK  BROWN 

Utfim  -  RID  DOC 


Directed  by  Louis  Friedlander 


With  Joyce  Compton  •  Raymond  Hutton 


10 


Jan  1 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


Pizor  Elected  President  of  the  MPTO  as 
Harmony  Meet  Approves  New  Program 


Segall  Board  Chairman — Organization  Indorses  Con¬ 
structive  Regime — Definite  Support  for  Independent 
Production,  Distribution  Voted 

Lewen  Pizor  is  the  new  president  of  the  Motion  Picture  Theatre  Owners  of 
Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware  for  1935.  A  harmony 
saw  his  election  to  the  presidency  after  absence  of  one  season,  with  Charles  Segall, 


retiring  president,  being  elected  chairman 

Pizor’s  election  was  assured  by  the  harmony 
atmosphere  of  the  session,  with  the  entire  or¬ 
ganization  pledging  its  support  to  the  construc¬ 
tive  policies  outlined. 

The  meeting,  held  December  28,  at  the 
Adelphia  Hotel,  was  attended  by  60  exhibitors 
who  took  an  active  partHrf  the  proceedings. 
Other  officers  elected  included:  Treasurer, 
Mike  Lessy ;  secretary,  George  P.  Aarons ; 
financial  secretary,  Ben  Fertl.  The  vice-presi¬ 
dents  elected  were  Mike  Egnal,  Harold  D. 
Cohen  and  Joseph  Conway. 

Board  of  managers,  headed  by  Charles  Segall, 
included  Ed  Jefferies,  Abe  Sablosky,  Leonard 
Schlesinger,  Luke  Gring,  Morris  Gerson,  Fred 
Leopold,  Morris  Handle,  I.  Hoffman,  Lew 
Felt,  Norman  Lewis,  Forman  Corbett,  Arthur 
Smith,  J.  Schwartz,  George  Gravenstine,  George 
Kline,  Ben  Amsterdam,  and  P.  Mortimer  Lewis. 

A  vote  of  thanks  was  given  Segall  for  his 
work  as  president,  following  an  address  in 
which  he  praised  Pizor  and  declined  to  run 
for  1935. 

Other  activities  recorded  at  the  meeting  were 
votes  approving  the  work  of  the  grievance  com¬ 
mittee  :  an  appointment  of  Messrs.  Pizor, 
Conway  and  Egnal  as  a  committee  to  act  for 
regulation  of  non-theatricals ;  direction  to  the 
legislative  committee  to  seek  some  method 
whereby  competition  in  the  form  of  free  movies 
from  stores,  etc.,  taproom  competition,  etc., 
might  be  checked ;  a  resolution  against  Mrs. 
Robbins  Gilman  and  her  organization  work  in 
favor  of  federal  regulation  (the  body  opposed 
any  such  method)  ;  'appointment  of  George 
Aarons  and  Mike  Egnal  as  a  committee  to  act 
in  this  matter ;  protest  against  free  shows  and 
use  of  screen  stars  in  radio  playlets  (the  body 
pointed  out  that  this  hurts  the  business  of  pic¬ 
tures  in  which  these  stars  appear)  ;  appoint¬ 
ment  of  a  committee  consisting  of  Ben  Am¬ 
sterdam,  Joe  Hebrew,  and  Mike  Lessy  to  work 
in  favor  of  independent  exchanges,  getting 
pledges  from  members  to  give  so  many  days 
playing  time  to  independents  (this  was  on  the 
motion  of  Lewen  Pizor)  ;  a  resolution  seeking 
action  on  1935-1936  zoning  plans ;  a  resolution 
to  home  offices  and  Ed  Kuykendall,  president, 
MPTOA,  to  have  the  cancellation  clause  in  the 


Boost  Indes 

A  goal  of  1000  days  playing  time  for 
independents  was  hinted  by  the  MPTO, 
when  a  rough  survey  of  pledges  toward 
independent  exchanges  was  made.  Presi¬ 
dent  Segall,  on  motion  of  Lewen  Pizor, 
boosted  the  idea,  and  a  committee  will 
seek  definite  promises  from  members  for 
Independent  product. 


of  the  board. 


PRESIDENT.  Lewen  Pizor,  once 
again,  is  president  of  the  MPTO. 


CHAIRMAN.  Charles  Segall,  retir¬ 
ing  president,  becomes  chairman 
of  the  board  of  the  MPTO. 


code  clarified;  a  request  that  a  20%  cancellation 
be  made  available ;  a  resolution  against  the 
weekly  payment  system  for  shorts  used  by 
some  exchanges ;  a  move  toward  better  co¬ 
operation  from  boards  of  education;  a  boost  for 
the  Independent  Theatre  Managers’  dance,  Jan¬ 
uary  13;  praise  for  Local  307  when  Charles 
Segall  made  the  announcement  of  the  new  tieup 
between  the  MPTO  city  members  and  union 
operators  (see  other  page)  ;.  election  of  C. 
Elmer  Dietrich,  new  congressman,  as  an  hon¬ 
orary  member  of  the  organization;  appoint- 


Pref erred  Bows  In 


Preferred  Pictures,  headed  by  Messrs. 
Beier  and  Taylor,  officially  bows  in  to 
the  trade,  January  1. 

The  strength  of  the  exchange,  with 
tion  policy  which  includes  special  atten¬ 
tion  to  exploitable  attractions,  has  a 
strong  line  of  pictures  which  any  house 
can  use. 

The  strength  o  fthe  exchange,  with 
the  personal  popularity  of  Messrs.  Beier 
and  Taylor,  assures  a  rosy  support  from 
exhibitors.  The  offices  of  the  new  ex¬ 
change  are  open  at  all  time  to  the  trade. 


Milliken  Addresses  Crime 
Meeting  Leaders  in  Capital 

Points  Out  How  Industry 
Can  Serve 


Presenting  a  five-point  proposal  on  the 
way  in  which  the  motion  picture  may  be 
utilized  in  a  national  fight  against  crime, 
Carl  E.  Milliken,  secretary  of  the  Motion 
Picture  Producers  and  Distributors  of 
America,  Inc.,  addressed  last  fortnight 
the  national  conference  on  crime,  spon¬ 
sored  by  Attorney  General  Homer  S. 
Cummings. 

“There  are  five  means  by  which  the  motion 
picture  industry  offers  assistance  in  a  nation¬ 
wide  strengthening  of  society’s  attack  upon 
crime,”  Milliken  stated,  and  listed  them  as  fol¬ 
lows  : 

“1  The  use  of  every  available  source  of  scien¬ 
tific  information  to  the  end  that  the  con¬ 
tent  of  motion  picture  entertainment  and 
particularly  the  method  of  presenting  dra¬ 
matic  material  on  the  screen  shall  not 
contribute  to  the  making  of  crime  and 
criminals  or  to  the  undermining  of  char¬ 
acter. 

“2  The  continuation  of  definite  and  specific 
efforts  to  present  within  the  proper  scope 
or  artistic  creation,  the  best  and  most 
scientific  methods  of  crime  suppression  by 
police  and  other  law  enforcement  agencies. 

“3  Co-operation  in  any  national  program  that 
may  be  undertaken  to'  arouse  public  opin¬ 
ion  to  the  needs  of  law  enforcement  and 
crime  prevention. 

“4  Co-operation  with  law  enforcement 
authorities  in  the  detection  of  crime  and 
the  apprehension  of  criminals  through  the 
use  of  motion  picture  technique. 

“5  Character  education. 


ment  of  a  committee  of  5,  headed  by  Jim  Clark, 
to  see  if  there  was  any  possibility  of  a  sane, 
fair  merger  with  the  IEPA.  On  that  commit¬ 
tee,  besides  Clark,  are  Luke  Gring,  Morris 
Handle,  Joe  Conway,  Martin  B.  Ellis. 

The  meeting  was  one  of  the  most  important 
recorded  in  some  time  and  there  was  a  unanim¬ 
ity  of  action  on  all  points. 


Jan  1  ’ 35  pg.  11 


ANNOUNCING 

•  a  New  Policy 


The  turn  of  the  New  Year  of  1935  marks  the  embarking  of 
PREFERRED  PICTURES,  INC.  into  the  local  exchange  field  with 
an  entirely  new  policy  and  a  complete  departure  from  old 
methods  of  exchange  operation. 


Henceforth  PREFERRED  PICTURES,  INC.  will  be  known  as 
the  Home  of  Outstanding  2Vew  Exploitation  Features  on  Topical 
and  Sensational  Themes  .  .  .  2Vew  Western  Features  and  Shorts 
.  .  .  2Vew  Serials  .  .  .  Outstanding  TStenv  Sport  Events  .  .  .  and 
2VeW  Action  Pictures.  Showmen  who  want  diversified  entertain¬ 
ment  will  find  it  under  the  PREFERRED  Banner  without  being 
forced  to  buy  with  it  a  string  of  mediocre  features  or  shorts.  Each 
Exploitation  Feature  will  stand  on  its  own  merits  as  a  unit  and  will 
be  backed  by  sensible  campaigns  and  practical  tieups.  EachWestern 
or  Action  Picture  will  feature  players  of  known  quality.  More 
will  be  stated  about  our  Serial  Lineup  at  a  later  date. 


916  G  Street,  N.  W. 
WASHINGTON,  D.C. 


The  Seal  of  Satisfactions 

i-i  with  Money-Making  Product! 


We  know  Theatre  Owners  will  welcome  our  efforts  during 
1935  and  wish  all  of  them  the  good  fortune  which  will  come  with 
playing  PREFERRED. 


1316  Vine  Street 
PHILADELPHIA,  PA. 


12 


Jan  1 T  35 


THE  PHILADELPHIA  EXHIBITOR 


MPTOA  Prepares  Plans  for  1935  Meet 
in  New  Orleans,  La.,  February  25-26-27 


Pre-Convention  Announcement  Finds  President  Kuyken¬ 
dall  Rapping  Faults  of  Code — Zoning  Still  Big  Problem 
in  His  Opinion 

The  Motion  Picture  Theatre  Owners  of  America  convention  at  New  Orleans, 
February  25-27,  is  expected  to  excel  all  other  meetings  of  the  body. 


That  much  was  indicated  following  a  pre-ses¬ 
sion  announcement  of  Ed  Kuykendall,  president. 
Kuykendall,  in  his  bulletin,  said,  in  part : 

One  of  the  outstanding  features  of  the 
convention  will  be  the  conferences  and  dis¬ 
cussions  on  better  theatre  management,  im¬ 
proved  methods  of  merchandising  and  selling 
modern  motion  picture  entertainment.  There 
is  no  theatre  owner  in  this  country  who  can¬ 
not  learn  some  things  to  his  own  advantage 
about  better  theatre  management,  about  how 
to  increase  attendance  at  his  own  theatre, 
about  how  to  cultivate  new  patrons  among  the 
75%  of  our  population  who  do  not  attend 
the  movies  with  any  regularity. 

The  first  year  of  the  motion  picture  code, 
most  of  the  features  of  which  did  not  get 
under  way  until  several  months  after  the  year 
started,  is  perhaps  not  a  fair  test  of  what 
it  can  accomplish.  Somewhere  between  the 
unqualified  approval  of  some  to  the  blind,  in¬ 
temperate  denouncing  of  one  faction,  who, 
for  their  own  selfish  reasons,  opposed  the 
NRA  from  the  beginning,  lies  the  facts.  Like 
most  things,  it  is  neither  entirely  right  nor 
entirely  wrong. 

The  present  law  expires  in  June,  1935.  That 
Congress  will  pass  a  new  act  seems  inevit¬ 
able.  Pressure  from  certain  quarters  to  re¬ 
move  the  exemption  from  the  obsolete  and 
futile  Anti-Trust  Laws  which  are  distorted 
by  selfish  interests  to  prevent  self-regulation 
and  self-control  will  probably  be  noisy  but 
futile.  It  looks  as  though  the  new  law  will 
impose  or  authorize  codes  that  will  regulate 
wages  and  hours,  child  labor,  that  will  define 
and  regulate  unfair  trade  practices,  and  will 
provide  for  more  effective  and  uniform  com¬ 
pliance  or  enforcement. 

Ever  since  Congress  passed  the  law, 
MPTOA  has  steadfastly  and  sincerely  worked 
to  support  NRA,  to  get  the  fairest  and  best 
possible  provisions  into  the  code  for  this 
industry,  to  have  it  administered  and  en¬ 
forced  uniformly  and  with  the  greatest  benefit 
to  the  greatest  number.  We  were  the  first 
to  admit  that  we  were  not  completely  success¬ 
ful  in  our  efforts.  But  no  one  can  deny  that 
“we  did  our  part,”  that  our  co-operation  was 
sincere,  honest,  unwavering. 

We  believe  that  a  lot  has  been  accom¬ 
plished  in  the  right  direction,  that  many  abuses 
have  been  removed,  that  obscure  and  uninflu- 
ential  exhibitors  have  been  given  a  place  that 
was  accessible  and  inexpensive  where  many 
of  their  grievances  could  be  heard  and 
remedied. 

The  code  itself  failed  completely  to  restrain 
or  control  the  spreading  evil  of  cut-throat 
double  feature  competition,  did  nothing  about 
the  inexcusable  score  charge,  and  generally 
failed  to  provide  an  adequate  cancellation 
privilege,  a  practical  protection  against  unfair 
non-theatrical  competition,  against  the  pre¬ 
mium  racket,  against  forcing  unwanted  feat¬ 
ures,  against  forcing  designated  play  dates 
on  percentage  pictures,  to  provide  for  a  sim¬ 
plified  and  fully  standardized  exhibition  con¬ 
tract  with  enforceable  arbitration  of  contract 
disputes.  Selfish  interests  with  powerful  lob¬ 
bies  blocked  many  of  these  provisions. 


Blue  Law  Enforcement 
Checks  Sunday  Food  Shows 

I EPA-Democratic  Tieup  Hit 

When  Police  Block  Openings 

Scheduled  tie-up  between  theatres  be¬ 
longing  to  the  Independent  Exhibitors 
Protective  Association  and  the  Young 
Democratic  Clubs,  to  collect  foodstuffs  for 
needy  families,  was  checked  Sunday, 
December  23,  when  police  enforced  Sun¬ 
day  blue  laws  and  refused  to  allow  many 
houses  to  open. 

It  was  estimated  that  34  houses  did  not  open 
their  doors,  with  much  less  than  that  number 
running  the  shows  in  various  parts  of  the  city. 

Democratic  leaders  hurled  charges  of  unfair¬ 
ness  at  the  local  administration  for  checking 
the  shows,  maintaining  that  they  were  in  the 
interests  of  charity  and  had  no  commercial 
angle. 

Theatres  in  South  Philadelphia  called  off 
their  shows,  when  police  got  on  the  job,  as  did 
several  in  the  Girard  avenue  sector.  A  few  in 
Ridge  Avenue  also  did  not  open.  Some  did, 
depending  entirely  upon  the  attitude  of  police  in 
the  district.  These  collected  foodstuffs,  which 
were  later  distributed. 

Mayor  Moore  later  came  out  and  called  the 
foodstuff  performances  “an  attempted  raid  on 
Sabbath  laws.”  He  commended  the  police  for 
enforcing  the  laws  and  said  in  part : 

“The  situation  is  a  difficult  one  to  handle,  be¬ 
cause  of  a  widespread  agitation  that  Philadel¬ 
phia  theatres  and  amusement  places  should  be 
opened  on  Sunday.  The  law,  however,  is  against 


The  code  did  provide  for  standard,  openly 
negotiated  and  published  clearance  and  zon¬ 
ing  schedules,  to  remove  the  abuses  of  under 
cover,  private  agreements  on  clearance,  to 
provide  definite  uniform  availability  to  all 
subsequent  runs  in  like  classifications  and  to 
effectively  prevent  unreasonable  clearance. 
This  provision  has  been  completely  nullified. 
It  promised  the  only  practical  and  fair  solu¬ 
tion  of  the  most  troublesome  and  difficult 
abuse  in  exhibition. 

The  problem  is  peculiar  to  this  business 
alone.  Years  of  litigation  and  threats  of  liti¬ 
gation  show  conclusively  that  the  courts  can¬ 
not  help.  They  cannot  even  consider  the 
practical  question  involved,  which  is  always 
how  much  clearance  is  reasonable  and  how 
much  is  unreasonable.  They  must  either  de¬ 
cide  to  abolish  all  clearance  or  to  apnrove  of 
unlimited  clearance.  Either  way  is  disas¬ 
trous  to  all  parties  involved. 


Premium  Conscious 


John  Bagley,  Star  Theatre,  tells  this 
one. 

A  man,  with  tears  streaming  down  his 
cheeks,  came  to  the  house  on  premium 
night,  said  his  wife  couldn’t  come  be¬ 
cause  their  son  had  been  killed  in  an 
accident  a  week  before,  and  could  he 
please  get  the  premium  for  that  night 
instead  of  his  frau? 

And  in  some  communities  where  the 
Catholic  ban  is  strong,  patrons  are 
paying  for  the  admission,  taking  the 
premium  and  leaving  the  theatre  with¬ 
out  seeing  the  show. 


this,  as  has  been  determined  by  the  courts, 
even  the  Supreme  Court. 

"Therefore,  until  the  Legislature  changes  the 
existing  law  and  authorizes  the  opening  of 
show  places  on  Sunday  the  existing  law  will  be 
enforced  to  the  limit  of  our  ability  to  enforce 
it. 

“Yesterday’s  agitation  may  be  an  encour¬ 
agement  to  fee-collecting  lawyers  and  radicals 
who  are  endeavoring  to  break  down  all  laws  in 
Philadelphia  and  elsewhere,  but  even  so,  it  may 
have  no  other  effect  than  the  possible  revoca¬ 
tion  of  licenses  heretofore  granted  to  those  who 
promised  at  the  time  of  the  granting  to  be  law- 
abiding. 

Divided 

“Despite  the  numerous  recent  efforts,  in¬ 
cluding  what  may  be  termed  “the  lawyers’  raid 
of  yesterday,”  a  very  large  group  of  theatrical 
and  motion-picture  showmen  are  opposed  to 
Sunday  shows.  They  regard  them  as  ‘speak¬ 
easies’  were  regarded  in  the  days  of  the  Brooks 
High  License  Law. 

“The  police  of  Philadelphia  have  a  great  deal 
else  to  do  aside  from  watching  speakeasy 
movies  and  fake  charity  rackets,  but  they  will 
continue  to  do  their  duty  in  this  regard.” 

Most  of  the  theatres  arranging  the  perform¬ 
ances  were  IEPA  members. 

All  Ran 

Practically  every  theatre  in  the  city  has,  dur¬ 
ing  the  holiday  period,  run  some  sort  of  a  char¬ 
ity  performance,  mid-week,  at  morning  hours 
or  between  regular  performances.  The  Sunday 
idea  was  new  this  year,  and  was  not  endorsed 
by  all  houses. 

Vine  Street  reaction  to  the  entire  affair  was 
mixed,  many  maintaining  that  the  charity  angle 
should  not  have  been  interfered  with,  while 
others  said  that  if  theatres  wanted  to  help  char¬ 
ity  they  didn’t  necessarily  have  to  wait  until 
a  Sunday  to  do  so. 


Holiday  Shows  Up 

Number  of  holiday  shows  served  to 
institutions  and  needy  through  the  Film 
Board  of  Trade,  Jack  Greenberg,  secre¬ 
tary,  approached  highs  of  silent  days. 

In  the  old  days,  more  institutions 
had  machines  than  under  the  sound 
regime. 


■  WITH 

(  LOUISE  DRESSER 
[  MARIAN  MARSH 
I  RALPH  MORGAN 

!  Directed  by  CHRISTY  CABANNE 
A  WILLIAM  T.  LACKEY  Production 
Screen  ploy  by  Adele  Comandini 

MONOGRAM  PICTURE 


LIMBERLOST 


From  the  novel  by  GENE  ^  H 

STRATTON-PORTER  M  wllvL 


ACCORDING  TO  THE  PRESS,  PUBLIC 
AND  SHOWMEN’S  REPORTS  IN 
THE  MOTION  PICTURE  HERALD 


Jan  1 T 35  pg.  13 


11  ^  ★  if  The  Best  Bet  in  a  Long  Time” 

—  NEW  YORK  DAILY  NEWS 


GIRL  OF  THE  LIMBERLOST :  Marian  Marsh,  Louise  Dresser,  Ralph  Morgan — A  capable  picture,  and  a  box- 
office  surprise.  Originally  booked  for  three. days,  it  was  increased  to  five,  and  held  up  over  the  whole 
period.  I  will  also  play  a  return  engagement  in  the  future.  Gross  compares  favorably  with  "Little 
Women."  Pleased  every  one  better  than  expected  as  it  seemed  to  me  only  average  in  production, 
direction  and  acting.  But  every  one  told  me  it  was  swell,  so  it  must  have  clicked  on  the  outside.  Shoot 
the  works  on  this  one  and  don’t  spare  Gene  Stratton-Porter. — A.  West  Johnson,  Heilig  Theatre, 

Eugene,  Oregon.  University  and  general  patronage. 

GIRL  OF  THE  LIMBERLOST:  Marian  Marsh,  Ralph  Morgan  —  Chalk  up  a  real  hit  from  Monogram.  Here  is 
the  outstanding  box-office  hit  of  the  present  season.  This  picture  broke  a  two-year  box-office  record  on 
a  Sunday,  Monday.  Not  only  is  it  box-office,  but  it  gives  entire  satisfaction  to  the  people  who  pay  for 
an  evening's  entertainment.  People  came  from  miles  to  see  the  picture  on  Sunday,  and  sent  their  friends 
and  relations  to  see  it  on  Monday.  "Girl  of  the  Limberlost"  made  me  a  lot  of  money  and  pleased  my 
patrons.  — s.  H.  Rich,  Rich  Theatre,  Montpelier,  Idaho. 


AGAIN  PROVING  THAT  THIS  YEAR  IT’S  MONOGRAM 


£iitiifmteiLiut-El&SI_DIVlSIQN  EXCHANGES.  Inc..  1140  Vine  Street.  Philadelphia 


14 


Jan  1 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


GOOD  WILL.  Tie-up  was  made  by 
Imperial  Theatre,  here,  with  local 
boy  scout  troop,  to  station  scouts  in 
the  lobby  to  repair  old  and  broken 
toys,  which  when  completed  were 
distributed  to  poor  children  in 
the  immediate  neighborhood.  Photo 
shows  manager  Dick  Kirsh  accept¬ 
ing  a  toy  from  one  of  the  kid 
patrons. 


THIS  IS  THE  WAY.  Manager  Sam 
Gilman  and  his  assistant,  Bob  Etch- 
berger,  took  advantage  of  the  holi¬ 
day  season  to  announce  the  arrival 
of  “Babes  In  Toyland,”  Loew’s 
Regent  Theatre,  Harrisburg.  Be¬ 
hind  the  gigantic  faces  of  Laurel 
and  Hardy  are  two  of  Sam’s  ushers. 
Between  them  is  a  “mechanical 
man,”  so  called  because  of  his  un¬ 
usual  ability  to  control  his  muscles. 
Impersonating  a  toy  soldier,  he 
never  changed  his  facial  expression. 


BUDDING  PRODUCER.  W.  Ray 
Johnston,  president,  Monogram, 
congratulates  Aaron  Klein  on  his 
first  production  for  the  Civic  Rep¬ 
ertory  Theatre,  Allentown.  Klein 
is  the  nephew  of  the  late  Mark  M. 
Dintenfass,  motion  picture  pioneer. 


FEWER  PICTURES.  Joseph  M. 
Schenck,  president,  United  Artists 
and  20th  Century  Pictures,  sees 
fewer  and  better  pictures  the  goal 
in  1935.  He  also  believes  the 
Legion  of  Decency  has  done  good 
work  for  the  future  of  the  business. 


FOR  “TONTO  KID.”  When  Har¬ 
lan  Woehrle  sold  “Tonto  Kid,” 
from  First  Division,  he  had  a  couple 
of  youngsters  out  on  ponies. 
Woehrle  is  back  in  the  Easton  field 
after  a  spell  away  from  it. 


AT  THE  INSTALLATION  OF  VARIETY  OFFICERS.  Present  at  the  recent  ceremony  were  (standing)  Milton  Rogasner,  Herb 
Elliott,  Eddie  Sherman,  Eddie  Corcoran,  Harry  Weiner,  Lewen  Pizor,  A1  Cohen,  A1  Davis,  James  P.  Clark;  (seated)  left  to  right, 
Jay  Emanuel,  Sam  Schwartz,  Jack  Greenberg,  A.  K.  “Rosy”  Rowswell,  John  Harris,  Earle  Sweigert,  Leonard  Schlesinger,  Frank 
Buhler. 


z 


Jan  1 T 35  pg.  15 


HERE'S  DOUGH  IN  YOUR  BOX  OFFICE 


An  exploitation  natural  that  will 
warm  the  heart  of  every  true 
showman  —  circus  paper  and 
photos— sensation  tie-ups  — ace 
campaigns  — sensational  timeli¬ 
ness  and  vision— tuned  to  the 
pulse  of  your  patrons —  answer¬ 
ing  their  doubts  and  anxieties 
about  what  the  future  will  bring 
—  cash  in  on  it ! 


Birth 


The  New  Deal  Picture 
youVe  been  waiting  for! 


Endorsed  by  The 
Veterans  of  Foreign 
Wars,  D.  A.  R.  Chap¬ 
ters,  American  Legion, 
Patriotic  Organiza¬ 
tions  and  Veteran 
Showmen  every¬ 
where. 


America 


SIDNEY  G.LU 


resenh 


Book< 
over 
Enti 
COMERFd 
CIRCU 


Quality,  Care  and 
manship  is  evident  in  e 
foot  —  logically  and 
orderly  fashion  we 
the  history  of  the  worl 
the  past  twenty-five  y 
marshalled  before 
backed  by  the  irrefut 
proof  of  unknown,  unp 
ed  and  uncensored 
from  the  archives  of  many  nations, 
neighborhood  will  buzz  with  excitei 
while  you  are  showing  it. 


Dramatically  Dialogu 
by  ALOIS  HAVRIL 


E  X  P  L  O I  TAT  I  O  N 
PICTURE  No.  1 


rom 


PREFERRED  PICTURES,  IN 

1316  Vine  Street,  Philadelph 


/ 


16 


Jan  1 T  35 


THE  PHILADELPHIA  EXHIBITOR 


Heard  In 

INE  STREET 

Training  School 
Says  Kraker 


R.  F.  Kraker,  Ross  Federal  representative 
here,  says  that  Ross  Federal  is  the  training 
ground  for  managers  here.  Three  joined 
Warners,  Fred  J.  O’Connell,  Edmund  Bour¬ 
geois,  I.  Henry  Kahn,  with  James  Frazer 
at  the  Unique.  Kraker  calls  the  Ross  sys¬ 
tem  the  West  Point  of  the  theatre  field. 

John  Golder  reports  that  Hollywood  ex¬ 
change  has  40  westerns  for  dating.  This 
is  the  biggest  total  available  on  the  street, 
he  says.  1  he  Maynards,  Steeles,  Reb  Rus- 
sells  and  others  are  being  booked  solid  as 
well  throughout  the  territory. 

Harry  Goren,  now  a  manager  in  Los  Angeles, 
California,  at  the  Mission  Theatre,  wants 
to  express  his  best  wishes  for  the  holiday 
season  to  all  his  friends  in  the  business. 

Sam  Rosen,  FD  chieftain,  came  back  from 
the  New  York  convention  to  wish  every¬ 
one  a  Merry  Xmas  and  Happy  New  Year. 
193  5  will  be  a  good  year  for  FD  custom¬ 
ers,  says  Sam,  and  he  enthuses  over  March 
of  Time,  as  well  as  "H  ei-  Tiki.”  With 

over  90  features  on  his  selling  list,  he 
has  plenty  to  keep  him  busy. 

Tony  Lucchese,  Gold  Medal,  is  still  quite  ill 
at  his  home.  During  his  absence,  William 
Karrer,  Dan  Heenan,  Phil  Duffy  and  Will 
Devonshire  are  selling  Gold  Medal  product, 
with  Robert  Marcus  comptroller.  "The 
Marines  Are  Coming"  got  its  local  first 
run  at  Fay’s,  and  the  organization  expects 
big  things  from  "Little  Men,”  the  Mascot 
special.  Everyone  hopes  for  the  boss’s 
speedy  recovery. 

Harry  Weisbrod  has  been  added  to  the  Gau- 
mont  British  staff  by  Herb  Given.  He  will 
help  make  city  exhibitors  GB  conscious. 

A1  Davis  celebrated  his  38th  birthday  Xmas 
Day.  The  maid  walked  out  and  the  I  6-lb. 

turkey  wasn’t  touched.  P.  S. - Everyone 

had  a  good  time  at  the  restaurant,  with  A1 
paying  the  bill. 

Arthur  Grossman  spent  weekend  in  New 
York  with  his  wife,  celebrating  their  10th 
anniversary,  saw  the  town. 

The  Harrises,  Ben,  Mitzie,  Dotzie,  Jack, 
Claire,  Sara,  celebrated  Xmas,  also  1  7th 
wedding  anniversary  of  Ben  and  Sara. 
Some  stuff. 

Who  bit  Esther  Diamond  where  it  doesn’t 
show.  Ask  for  further  details. 

Masterpiece  exchange  expects  lot  from  "The 
Perfect  Clue."  The  other  Majesties,  “Night 
Alarm,"  especially,  are  doing  quite  nicely 
in  the  city  and  out  in  the  provinces,  thanks 
to  some  excellent  ballyhooing. 

Salesmen  of  most  companies  were  off  dur¬ 
ing  the  holiday  spell,  taking  a  vacation, 
some  resting,  others  just  around  Vine 
Street. 

Barney  Cohen,  live  wire  manager,  is  his  same 
old  self. 

Joe  Price  helped  the  1TM  boys  make  Vine 
Street  dinner-dance  conscious  for  the  Jan¬ 
uary  1  3  affair. 

Joe  Kennedy,  Horlacher’s,  awaits  the  first 
big,  real  snow. 

Mike  Segal  is  moving  into  Peerless  exchange, 
after  being  in  Charlie  Klang’s  headquar¬ 
ters  for  a  spell. 

A  dark  haired  employee  of  an  exchange  in 
the  Film  Centre  building  and  a  member 


of  an  intensive  theatrical  family  are  be¬ 
coming  interested  in  each  other. 

Apex  Garage  wishes  everyone  a  prosperous 
1935.  It  pledges  increased  service  to  all 
from  an  efficient  staff. 

Pop  Ford,  Horlacher’s,  is  ill,  and  Moe  Epstein 
has  been  substituting. 

Harry  Weisbrod’s  connection  with  GB  was 
hailed  by  the  trade. 

Morris  Wax  was  ill  for  a  spell. 

Joe  Engel,  Universal  chieftain,  says  his  office 
is  second  in  national  standing  in  the  big 
Universal  drive.  Joe  is  enthused  and  also 
asserts  that  "Imitation  of  Life"  will  set 
new  records  at  the  Stanley,  while  “The  Man 
Who  Reclaimed  His  Head"  will  do  nicely 
at  the  Stanton. 

John  Golder,  with  the  Ken  Maynards  under 
his  belt,  now  promises  exhibitors  bigger 
and  better  westerns.  Back  from  a  trip  to 
Scranton,  he  faces  1935  with  lots  of  optim¬ 
ism. 

Universal’s  Xmas  tree  was  a  sight. 

Joe  Engel,  U  branch  chief,  presented  em¬ 
ployees  with  gifts  at  the  party. 

Joe  Leon,  Universal,  and  Joe  Burke,  Fox  aud¬ 
itor,  cruised  over  the  holidays. 

Bill  Doyle  and  wife  vacationed  in  Florida. 

Jesse  Levine  spent  the  Xmas  holidays  in  New 
York  State. 

Herman  Rubin  says  his  youngster  is  a  movie 
fiend. 

Among  the  youngsters  seen  on  the  street  dur¬ 
ing  the  holiday  spell  were  Luke  Gring’s 
boy  and  Eli  Epstein’s  heir,  both  with  proud 
dads. 

Sam  Rosen  is  proud  of  a  letter  from  a  Mt. 
Carmel  school  head  praising  the  March 
of  Time  and  asking  that  the  new  reel  be 
shown  in  the  local  theatre. 

Edgar  Moss  was  host  to  A1  Boyd,  Frank 
Buhler,  Lou  N.  Goldsmith,  Arthur  A.  Lee, 
George  Weeks,  Frank  Gravatt,  George 
Weilland,  P.  Mortimer  Lewis  and  Paul 
Heenan  at  his  home  recently.  New  bar 
was  unveiled. 

Jack  Greenbreg,  Is  Epstein,  Harry  Weiner 
and  Harry  Dembow  were  present  at  the 
Pep  Boys’  party. 

Anne  Kraftsow  was  a  New  York  visitor. 

Rita  Kandel  is  now  back  at  her  Atlantic  The¬ 
atres,  Inc.,  office. 

The  attorney  and  brunette  are  lunching 
again. 

Joe  Sloan  and  guests  had  a  nice  time  at  the 
Warner  party. 

Jack  Howard  Smith,  Jr.,  is  now  the  street’s 
No.  I  bachelor. 

Monte  Salmon  is  looking  south. 

I.  Yaffe  and  wife,  Rialto  Theatre,  will  make 
it  25  wedded  years  soon. 


TRENTON 


John  Bodley,  Gayety  Theatre,  promoted  a 
4  weeks  stage  broadcast  popularity  con¬ 
test.  Winner  received  gold  watch  and  lov¬ 
ing  cup.  Votes  were  a  cent  each  on  ad¬ 
mission  tickets.  “Uncle  Jack”  tied  up 
with  merchant  sponsors  in  the  successful 
venture. 

State  Theatre,  O.  D.  Wilkinson,  manager, 
didn’t  re-open  Christmas  week  with  musi¬ 
cal  comedy  stock  shows. 

Gayety  Theatre,  direction  of  John  Bodley 
and  Wilbur  Xmas  Club  distributed  150 
food  baskets  to  poor. 


Trans-Lux  Opens 

Trans  Lux  Theatre,  15th  and  Chest¬ 
nut,  opened  its  doors  day  before  New 
Year’s. 

House  is  being  managed  by  Andy  Ed- 
son,  with  Ralph  T.  Jordan,  Jr.,  son  of 
the  prominent  Keith  manager  and  agent, 
booker. 

House  will  do  11  one  hour  shows 
daily,  with  shorts  and  news  program 
changing  once  a  week.  All  product  will 
be  available. 

Theatre,  designed  by  Thomas  W. 
Lamb,  Inc.,  is  modern  in  all  respects,  and 
corresponds  to  other  Trans  Lux  houses 
elsewhere.  House  opened  with  a  spe¬ 
cial  Sunday  night  invitation  perform¬ 
ance  for  civic  leaders. 

Theatre  will  be  operated  by  Trans 
Lux,  itself,  Major  C.  E.  Thompson, 
president,  and  Percy  Ferber,  chairman 
of  the  board. 


Nineteen  Years  Ago  in  Philadelphia 


Case  of  the  Franklin  Film  Company  against 
the  Censor  Board  was  haled  into  court  on 
a  technical  point  as  to  the  right  to  appeal. 
Film  interests  were  determined  to  carry  the 
case  to  the  Supreme  Court  if  an  unfavor¬ 
able  decision  was'  given. 

Harry  Schwalbe,  Electric  Theatre,  signed  a 
contract  for  the  exclusive  rights  for  show¬ 
ing  Triangle  pictures. 

M.  Stanley  Mastbaum  took  over  the  Tulpe- 
hocken  Theatre  from  H.  M.  Reis. 

The  Frolic  Theatre,  52nd  and  Wyalusing, 
was  leased  by  several  Pittsburgh  exhibi¬ 
tors. 


Brodsky’s  Record 

Harry  Brodsky,  well  known  interior  deco¬ 
rator,  was  responsible  for  the  excellence  of  the 
new  Overbrook  Theatre. 

House  closed  for  7  days  and  Brodsky  com¬ 
pleted  his  work  in  record  time.  Those  who 
have  seen  it  have  commended  the  manner  in 
which  he  made  an  old  house  into  a  new  one. 


“March  of  Time*’ 


The  industry  need  worry  no  more. 
When  “March  of  Time”  bows  in  January 
25,  it  will  rank  as  one  of  the  most  im¬ 
portant  developments  in  cinemadom  in 
many  seasons.  For  “March  of  Time”  is 
gripping,  well  edited,  a  worthy  addi¬ 
tion  to  any  program. 

In  the  two-reeler  previewed,  origin¬ 
ally  made  as  for  October  release,  sub¬ 
jects  were  handled  not  only  as  news 
events  but  for  what  they  really  meant. 
Audiences  looking  at  the  chapter  will 
not  only  be  entertained  and  held  spell¬ 
bound,  but  will  be  educated.  The  sub¬ 
ject  is  as  worthy  a  piece  of  film  making 
as  the  radio  half  hour  is  a  highlight  of 
broadcasting. 

Every  exhibitor  can  assure  himself 
that  when  he  books  “March  of  Time,” 
he  is  doing  his  audience  and  himself  a 
favor. 

J.  E. 


/' 


“Production  excellent,  action  fast.” — Pete  Harrison. 

“Way  above  the  average  western  in  all  departments.  Adult  as  well  as  juve¬ 
nile  appeal.” — Box  Office. 

“Unusual  class,  intelligent  story,  superior  cast  and  direction,  good  cowboy 
melodies.” — Film  Daily. 

“Darn  good  story  and  musical  numbers  that  will  be  well  liked.” — Film  Curb. 


NAT  LEVINE 


-yoresen-ts 


^Unusual  and 


Qolorfu!  CUD ester n 


with  dKusie  and  a 


Beautiful  Background 


an 


Wk 


S 


m 


/ 


'll 


fell 


*  f  fStii 


3 


OwVA. 

EVALYN  KNAPP 
H.  B.  WARNER 
KENNETH  THOMSON 
GEORGE  HAYES 


GENE  AUTRY 

"Cowboy  Idol  ofiheAir" 

cltloL 

TARZAN 


(  7b.e  Wonder  Horse  ) 


DISTRIBUTED  BY  GOLD  MEDAL  FILM  COMPANY 


1236  VINE  STREET,  PHILADELPHIA 

A^UCCHESE^Prog. 


Jan  1’35  pg.  17 


18 


Jan  1  ’  3  5 


THE  PHILADELPHIA  EXHIBITOR 


• 

A  Concise 
National  Survey 

TRADE  IN  REVIEW  • 

— • 

Glances  Outside 

\  I;' 

the  Territory 

CODE 

Only  20%  Cases  Appealed 
From  Local  Board  Decisions 

A  Code  Authority  survey  indicates  that  only 
329  appeals  were  taken  from  1689  complaints 
filed  with  local  boards,  1052  being  of  grievance 
nature  and  the  others  concerned  with  zoning. 
273  appeals  have  already  been  decided. 

Code  Authority  Gives 
Rosenblatt  Official  Praise 

The  Code  Authority  has  officially  gone  on 
record  as  praising  the  co-operation  of  Sol  A. 
Rosenblatt,  division  administrator  of  the  code. 
In  a  resolution  the  body  complimented  them 
and  handed  him  a  well  deserved  posy. 

Legit  Code  Authority 
Acts  on  Free  Shows 

The  Legitimate  Code  Authority  has  sent 
word  to  the  Federal  Communications  Commis¬ 
sion  asking  for  help  in  ending  free  broadcasts 
as  well  as  those  for  which  small  admission  is 
charged,  on  the  grounds  of  unfair  competition. 
Hearing  was  also  asked.  The  Code  Authority 
for  the  motion  picture  industry  is  co-operating. 

Code  Authority  Releases 
Statement  for  1 1  Months 

The  Code  Authority,  in  a  statement  includ¬ 
ing  business  through  November,  shows  |an 
$8,030.22  balance  in  the  bank.  Total  income 
was  $189,528.52,  with  disbursements  $181,498.30. 

November  expenses  were  $488.09  under 
budget. 

Allied  Seeks  Changes 
In  Code  Setup 

Allied  States  Association  leaders,  meeting  in 
convention,  seek  a  change  in  the  code  setup  so 
that  the  buyers,  independent,  can  get  a  propor¬ 
tion  of  the  votes.  Investigation  into  ,the  code  is 
asked  after  reorganization  of  the  Code  Author¬ 
ity.  A  new  constitution  calls  for  an  annual 
meeting,  with  delegates  having  power  to  vote. 
Directors  meet  again  in  Washington  in  January, 
with  a  convention  in  Atlanta  in  May.  Allied 
houses  will  get  a  seal  for  identification  pur¬ 
poses. 

Denver  Citadel  of 
Biggest  Giveaways 

The  giveaway  war  has  reached  its  height  in 
Denver,  Colorado,  where  Harry  Huffman  has 
been  handing  out  autos  each  week.  Business 
has  packed  the  houses  and  the  competition  is 
also  giving  away  autos. 

The  code  board  has  moved  against  the  prac¬ 
tice,  with  Huffman  threatening  to  go  to  court 
if  he  is  checked. 

Lease  Removal  Opposed 
By  Allied  and  Others 

Allied  Jersey  and  others  went  on  record  as 
opposed  to  the  removal  of  the  interference  with 
negotiations  for  lease  between  landlord  and 
tenant  clause  from  the  code.  The  Code  Author¬ 
ity  appeared  before  the  NRA  in  Washington 
with  a  request  to  drop  this  clause  but  Allied 
Jersey,  in  correspondence  with  William  P. 
Farnsworth,  deputy  administrator,  opposed  such 
a  move. 


EXHIBITION 

MPTOA  Schedules  Annual 
Meeting  at  New  Orleans 

New  Orleans  gets  the  1935  MPTOA  con¬ 
vention,  February  25-27.  The  convention  will 
end  a  day  before  the  annual  Mardi  Gras,  allow¬ 
ing  exhibitors  to  stop  over  to  make  merry. 
Ed  Kuykendall  is  expected  to  continue  as 
president  and  industry  problems  will  be  dis¬ 
cussed  at  the  session. 

Industry  Awaits  Decision 
In  Double  Feature  Case 

The  industry  was  looking  toward  Philadel¬ 
phia  where  a  case  involving  charges  of  con¬ 
spiracy  and  monopoly  in  restricting  double  fea¬ 
turing  in  certain  contracts  had  been  heard. 

If  the  court  holds  anti-doubles  clauses  in¬ 
volved  conspiracy,  it  was  probable  that  other 
cases  would  pop  up  all  over  the  country. 

English  Questionnaire  Shows 
Some  Interesting  Results 

Sidney  L.  Bernstein,  prominent  British  ex¬ 
hibitor,  has  revealed  the  results  obtained  from 
250,000  questionnaires  distributed  to  patrons  in 
London  and  the  provinces.  124,837  were  re¬ 
turned.  Male  star  winner  was  George  Arliss, 
with  Clark  Gable  second.  Female  choice  was 
Norma  Shearer,  with  Marie  Dressier  second. 
Jack  Hulbert  was  the  British  “like,”  7th  in  the 
total  poll.  Gracie  Fields  held  the  7th  place, 
first  among  British  actresses. 

Disliked  most  were  James  Cagney  and  Mae 
West.  Ralph  Lynn  won  the  British  distinc¬ 
tion,  with  Jessie  Matthews  the  female  title. 
Small  part  players  favored  for  better  roles 
were  Frank  McHugh,  Guy  Kibbee  and  Una 
Merkel.  Men  liked  thriller-adventures,  with 
the  women  desiring  musical  comedies.  3-hour 
programs  won  out,  with  two  big  pictures  on 
one  program  the  favorite.  The  majority  of 
patrons  also  liked  organ  music.  Directors  who 
were  favored  were  Alex  Korda  and  Tom  Walls. 
Most  patrons  went  to  pictures  an  average  of 
twice  a  week.  Middle  stalls  were  preferred. 
Likes  included  cast  lists  at  end  and  beginning, 
fewer  news  reels,  more  news  reels,  no  babies  or 
children  at  evening  performances.  Leading 
film  at  time  of  vote  was  “Cavalcade”  with 
“I’m  No  Angel,”  most  disliked. 

Free  Standard  Oil 
Shows  Stopped  in  Country 

Acting  with  phenomenal  speed,  Code  Author¬ 
ities  for  the  motion  picture  and  legitimate  the¬ 
atres  checked  the  free  show  performances  paid 
for  by  Standard  Oil  Company.  Through  agree¬ 
ment,  the  shows  were  routed  into  vaudeville 
houses  for  the  days. 

The  change  in  arrangements  came  within  a 
fortnight,  and  after  the  free  shows  had 
been  given  to  packed  houses. 

Boston  Bombings 
Stir  Exhibitors 

Bombing  of  four  theatres  in  Boston,  Mass., 
drew  attention  of  the  industry  to  trouble  in 
that  sector.  Union-non-union  issue  came  to  a 
head  recently.  Blame  for  the  bombings  couldn’t 
be  placed  accurately,  but  suspicions  were  voiced. 

Several  circuits  had  opposed  union  labor  in 
the  district. 


PRODUCTION 

Consolidated  Film  to 
Do  All  Universal  Work 

Consolidated  Film  Laboratories,  Inc.,  will  do 
all  of  Universal’s1  print  work,  following  a  con¬ 
ference  held  on  the  coast  between  the  heads  of 
two  companies.  This  will  result  in  the  closing 
down  of  Universal’s  own  laboratories  on  the 
coast. 

Metro  Shows  Big  Profit 
In  Its  Annual  Report 

Metro  Goldwyn  Pictures  Corporation  showed 
a  profit  of  $4,702,257.71  for  the  year  ending 
August  31,  a  high  that  was  three  times  the 
profit  of  the  season  before.  Earning  on  each 
share  of  preferred  was  $31.26,  comparing  with 
$8.65  the  year  before. 

United  Artists  Theatre  Circuit  Inc.,  showed 
a  loss  of  $126,703  after  depreciation,  etc. 

Stanley  Company  of  America,  Warner  sub¬ 
sidiary,  showed  a  loss  of  $2,590,296  for  the 
year  ended  August  25.  This  was  an  increase 
over  the  year  before. 

Ostrer  Returns  for 
“The  Iron  Duke”  Opening 

Max  Ostrer,  chairman  of  the  board  of  Gau- 
mont  British,  plans  to  return  to  this  country 
from  England  to  be  present  when  “The  Iron 
Duke,”  Gaumont  British  picture,  premieres  in 
this  country.  Ostrer  personally  signed  Arliss  for 
the  show,  picked  the  vehicle  and  arranged  the 
English  premiere  as  well  as  making  a  visit 
to  English  key  points  to  sell  exhibitors  on  the 
picture. 

Warner  Officers  Elected 
At  Routine  Meeting 

Warner  Brothers  will  again  be  headed  by 
Harry  M.  Warner,  president,  and  the  same 
group  of  officers  as  before  following  a  routine 
election  held  recently. 

Costume,  Classic  Pictures 
Still  Big  Numbers 

The  producers  are  still  going  way  back  for 
big  picture  material.  With  “The  Little  Min¬ 
ister,”  “Anne  of  Green  Gables,”  “Girl  of  the 
Limberlost,”  “Little  Men,”  “David  Copper- 
field,”  “Great  Expectations”  launched,  several 
more  are  expected  in  “Vanity  Fair,”  “Laddie,” 
“Les  Miserables”  and  others. 

Costume  and  classic  stories  are  apparently 
the  vogue.  Most  of  the  numbers  go  okay  in 
some  spots,  but  it  cannot  be  said  that  all  of 
them  are  terriffic  grossers  in  every  situation. 

Production  Pace 
Unchecked,  Survey  Shows 

Coast  production  isn’t  behind. 

Scrutiny  of  the  different  lots  reveals  that 
the  producers  are  going  ahead  fast,  with  plenty 
of  pictures  ready  for  release  and  many  more 
preparing. 

Metro  Lot  Undisturbed 
By  Current  Rumors 

Rumors  of  changes  in  Metro  production  setup 
haven’t  stopped  the  company  from  turning  out 
a  good  line  of  pictures. 

Folks  who  love  to  gossip  mentioned  this  and 
that  one  as  moving  out  and  in,  but  as  yet 
there  hasn’t  been  any  change. 


Jan  1'35  pg.  19 


AS  YOU  n\ 

'  VOTED  HUH  ' 
YOUR  BIGGEST 
MONEY-MAKING 
\x  STAR  l  A 


WILL 


Jr  YOU’LL 
f  VOTE  TH/S  ' 
HIS  TOP  MONEY 
\  MAKING 
\  PICTURE  A 


■ 


lit  - . i 


CHAIRMAN 


br  GEORGE  ADE  with 

EVELYN  VENABLE  •  KENT  TAYLOR 

LOUISE  DRESSER  ■  MICKEY  ROONEY 

STEPIN  FETCHIT 


Produced  by  Edward  W.  Butcher 

Directed  by  John  Blystone.  Screen  play:  Sam  Heilman  and  Gladys  Lehman 


Jan  1  ’ 35  pg.  20 


3423 — F — HERE  IS  MY  HEART — C — Bing  Crosby, 
Kitty  Carlisle,  Roland  Young,  Alison  Skipworth, 
Reginald  Owen — Dough  Show— 77m. — 2-Dec. 


Endorsed  by  theatremen 
and  exhibitors  everywhere. 
An  intelligent  department, 
filling  a  real  need.  »  Con¬ 
cise,  Convenient,  Valuable 

THE  CHECKUP 

A  NEW  FEATURE  OF 

JAY  EMANUEL  PUBLICATIONS,  Inc. 

219  North  Broad  St.,  Philadelphia 


Look  for  the  Blue  Section 


THE  PHILADELPHIA  EXHIBITOR 


Jan  1*35 


21 


Free  Institutional  Campaign  Given  All 
Exhibitors  to  Better  Community  Contact 


No  Boyd  Closing 

Rumor  that  the  Boyd  Theaare  might 
close  as  the  result  of  the  Roxy  Mast- 
baum  opening  was  denied  by  S-W 
officials. 

Festive  Spirit  Again 
Reigns  on  Vine  Street 

Horlacher  Affair  Highlight 
of  Party  Round 

Once  again,  the  holiday  spirit  was  the 
reigning  idea  on  Vine  Street. 

Headed  by  the  Horlacher  party,  film  men 
arranged  many  affairs,  with  the  result  much 
conviviality,  etc. 

The  Horlacher  affair,  an  annual  institution, 
was  also  attended  by  outsiders,  including  those 
who  have  business  dealings  with  the  Horlacher 
organization,  as  well  as  Mr.  and  Mrs.  Lou 
Davidoff,  Leonard  Schlesinger,  Abe  Einstein, 
from  the  Stanley-Warner  Company,  and  others. 
Jim  Clark  was  toastmaster,  with  Jack  Green¬ 
berg  Santa  Claus. 

The  National  Kline-National  Penn  party  was 
a  big  success,  with  Messrs.  Oscar  and  Simon 
Libros  and  A1  Blofson  doing  the  honors. 

Universal  had  a  party.  So  did  Warner  ex¬ 
change.  Many  others  also  ran  informal  and 
intimate  affairs  to  help  round  out  the  season. 
There  were  impromptu  celebrations  as  well. 

Stanley-Warner  office  employees  held  a 
party  at  the  Warner  Club  headquarters  the 
Saturday  before  Xmas.  A  nice  time  was  re¬ 
corded. 

First  Division,  with  Sam  Rosen  as  host,  had 
a  little  dinner  party  of  its  own  December  28. 
A  swell  time  was  arranged  and  it  all  came 
off  nicely. 

Independent  Theatre 
Managers  Holding  Affair 

Broadwood  Hotel  Scene  of 
January  13  Dinner  Dance 

The  Independent  Theatre  Managers, 
with  headquarters  at  1313  Vine  Street, 
will  hold  their  own  dinner-dance  at  the 
Broadwood  Hotel,  January  13. 

^Tables  for  10  will  sell  for  $25,  with  the  tax 
$5  per  couple.  A  good  dinner,  dancing  and 
entertainment  will  comprise  the  schedule  for  the 
evening,  with  the  younger  theatremen  deter¬ 
mined  to  make  a  big  night  of  it. 

The  committee  on  arrangements  is  headed  by 
Nat  Abelove,  who  promises  everyone  a  swell 
time. 

See  him  or  any  member  for  further  details. 
Nathan  Milgram  is  active  in  the  arrange¬ 
ments.  George  Sobel  is  assisting  the  chair¬ 
man  of  entertainment,  Allan  Lewis.  He  re¬ 
ports  a  big  surplus  in  that  division. 


Series  of  Highly  Artistic,  Dramatic  Posters  Contributed 
by  Producer-Members  in  Hays  Organization — M.  Leone 
Bracker  Designed  Six 

Unprecedented  in  the  annals  of  the  motion  picture  industry  is  the  drive  to  cement 
further  the  good  will  between  the  industry  itself  and  the  80, OCX), 000  theatregoers 
throughout  the  land. 

-  A  series  of  six  highly  artistic  posters  is 


CAMPAIGN.  A  series  of  six  post¬ 
ers,  on  the  idea  of  the  above,  will 
be  sent  to  theatres  gratis  by  Hays 
organization  for  display.  Houses 
are  expected  to  show  them  in  their 
lobby. 


The  group  expects  at  least  300  people  at  the 
affair  and  asks  everyone  to  get  their  reservation 
in  early. 

George  Sobel,  New  Ritz  Theatre,  is  a  recent 
member. 

Treasurer  John  Ehrlich  had  a  birthday  Janu¬ 
ary  1. 

Committees  in  charge  of  the  January  13  affair 
are : 

General — Nathan  Milgram,  Nat  Abelove, 
Jack  Litto,  Allan  Lewis;  Entertainment — Allan 
Lewis,  Jack  Litto,  Phil  Gerson,  Jack  Blum- 
berg,  M.  Steinhouse,  Sol  Lewis ;  Floor — Kay 
Katz,  A1  London,  Perry  Lessy,  Sam  Resnick, 
Ruben  Shapiro ;  Refreshment — John  Ehrlich, 
Morris  Steinhouse,  Paul  Resnick,  Irving  Phil- 
l'ps ;  Souvenirs — Isadore  Borofsky,  Morton 
Glass,  Morris  Philips,  Murray  Cohen,  Larry 
Ruch;  Tickets  and  Ads — Abe  Resnick,  Joe 
Kane,  Nat  Abelove,  Walt  Potamkin,  John 
Ehrlich,  L.  Hetelson. 


New  Year’s  Shows 

Most  all  houses  were  scheduled  to  run 
New  Year’s  Eve  shows,  some  putting  on 
new  programs  and  others  keeping  the 
old. 

S-W  houses  added  an  extra  show 
to  run  past  the  midnight  hour. 


being  mailed  to  each  of  the  12,000  theatres  now 
in  operation  in  the  country.  It  is  the  plan  of 
the  industry  to  have  every  theatre  in  America 
exhibit  the  series  of  posters  in  a  preferred 
position  in  the  lobby. 

The  posters,  created  by  M.  Leone  Bracker, 
are  to  be  of  such  artistic  excellence  that  the 
public’s  appreciation  is  assured.  Each  poster 
will  carry  a  message  dramatizing  vividly  the 
service  of  the  screen  to  all  types  of  people. 
Not  only  is  it  planned  to  make  this  unusual 
series  the  highest  type  of  art  work  ever  turned 
out  by  the  motion  picture  industry,  but  every 
exh.bitor  will  be  given  the  entire  series  of  six 
posters  at  absolutely  no  expense  whatever.  The 
cost  of  the  entire  campaign,  amounting  to  many 
thousands  of  dollars,  will  be  borne  entirely  by 
the  member  companies  of  the  Hays  organiza¬ 
tion.  In  return  for  receiving  the  free  set  of 
posters,  the  exhibitor  will  be  requested  to  make 
a  display  of  the  posters  in  keeping  with  its 
high  artistic  quality. 

Many  of  the  leading  theatres  have  signified 
their  intention  of  displaying  the  posters  in  spe¬ 
cial  gold  frames,  with  necessary  spotlights  to 
enhance  the  effectiveness  and  beauty  of  the  art 
work. 

It  is  planned  to  mail  the  finished  posters  direct 
trom  the  printers  to  each  individual  theatre  at 
intervals  of  about  a  month.  First  of  the  series, 
titled  “Forgetting  A  Thousand  Cares  ’’  is  now 
in  the  hands  of  one  of  the  most  expert  art  print¬ 
ers  in  the  land.  The  first  run  will  be  com¬ 
pleted  within  the  next  few  weeks  and  ready  for 
mailing.  A  month  later  the  second  poster  will 
be  received.  For  the  convenience  of  the  aver¬ 
age  exhibitor,  the  posters  are  to  be  made  regula¬ 
tion  one-sheet  upright  size,  28x42.  They  will 
be  in  four  or  five  colors,  with  Artist  Bracker’s 
striking  drawings  in  a  red  duo-tone. 

Much  time  and  effort  is  being  expended,  not 
only  by  Artist  Bracker,  but  by  the  committee 
in  charge  to  make  this  coming  series  really  out¬ 
standing,  not  only  in  the  realm  of  motion  pic¬ 
tures,  but  in  the  art  world  as  well. 

Following  is  the  official  committee  in  charge 
of  the  special  poster  series : 

Howard  Dietz,  S.  Charles  Einfeld,  Paul  Gul- 
ick,  Robert  M.  Gillham,  Charles  E.  McCarthy, 
Hal  Horne,  S.  Barrett  McCormick,  Herschel 
Stuart,  P.  L.  Thompson,  Gordon  S.  White. 


Delaware  Charters 

Perfect  Theatre,  Inc.  Operate  theatres,  opera  houses, 
etc. 

Radio  City  Amusement  Corporation.  Operate  the¬ 
atres  and  other  places  of  amusement. 

RCA  Manufacturing:  Company,  Inc.  Deal  in  sound 
devices  of  all  kinds,  $100,000. 

Atfam  Theatre  Corporation.  Carry  on,  business  of 
theatrical  proprietors. 

Southern  Attractions,  Inc.  To  carry  on  business  of 
booking  agency  for  entertainment. 

Philco  Radio  and  Television  Corporation.  Increase 
of  capital  from  $500,000  to  $1,000,000. 


22 


Jan  1 f  35 


THE  PHILADELPHIA  EXHIBITOR 


THE  CODE  •  CASES  *  HEARINGS  •  RULINGS 


spondent  to  cease  violating  minimum  admission 
price  clauses  as  contained  in  all  contracts,  effec¬ 
tive  14  days  from  this  date. 


Zoning  Change  Needed 

Apparently  some  exhibitors  who  are 
trying  clearance  cases  before  the  local 
clearance  and  zoning  board  haven’t  the 
presence  of  mind  to  protest  when  a  case 
involving  circuit  clearance  arises. 

To  be  exact,  the  setup  of  the  local 
clearance  board  gives  the  affiliated  the¬ 
atres  one  representative.  No  one  can 
argue  against  this,  but  when  an  inde¬ 
pendent  exhibitor,  A,  brings  a  case 
against  a  circuit,  B,  anyone  connected 
with  B’s  organization  should  not  be  al¬ 
lowed  to  sit  on  the  board.  Instead,  a 
member  of  circuit  C,  D,  or  E  should  be 
substituted  in  order  that  the  affiliated 
,  circuits  may  have  their  representative. 

Allowing  a  member  of  a  circuit 
against  whom  a  complaint  is  lodged  to 
sit  on  a  board  hearing  a  case  against 
a  circuit  is  on  much  the  same  order  as 
allowing  man  on  trial  to  sit  on  the  jury. 

The  same  situation,  in  grievance 
cases  is  handled  differently.  The  code 
specifically  provides  against  anyone  sit¬ 
ting  on  the  board  against  whom  a  case 
is  involved.  THE  EXHIBITOR  can  see 
no  more  difference  in  a  zoning  case 
than  a  grievance;  if  it’s  wrong  in  one 
[  case  it  naturally  must  be  wrong  in 
the  other. 

THE  EXHIBITOR  is  bringing  this 
point  to  the  attention  of  exhibitors  as 
well  as  others  in  order  that  the  time  of 
the  local  boards  may  be  saved.  An  im¬ 
mediate  appeal  is  always  hanging  over 
a  decision  when  such  a  member  of  a 
circuit  is  not  substituted  for. 


Stratosphere,  December  3;  Successful  Fail¬ 
ure,  December  21;  Girl  of  My  Dreams,  De¬ 
cember  22-23;  One  in  a  Million,  December 
17;  Convention  Girl,  December  16-17;  Neath 
Arizona  Skies,  December  29;  Arizona  Cy¬ 
clone,  December  29;  Fugitive  Road,  Decem¬ 
ber  15-18. 

HEARINGS 

Clearance 
December  21 

York  Road  Theatre  Company,  Embassy 

Theatre,  Jenkintown  vs.  Warners’ 

Yorktown,  Ogontz  Theatre;  Glenside 
Theatre. 

Decision: 

Yorktown,  Glenside  and  Embassy  Theatres 
are  competitive.  Clearance  of  the  Yorktown 
over  the  Embassy,  Jenkintown,  shall  not  be 
more  than  14  days,  provided  that  this  decision 
shall  not  affect  nor  change  clearance  already 
granted  to  theatres  over  the  Embassy  and  not 
named  in  this  complaint,  and  which  theatres 
now  play  after  the  Yorktown  Theatre.  Clause 
(e)  of  the  complaint  has  no  bearing  on  the 
case. 

Grievance 
December  20 

Jack  Ungerfeld,  Palmerton,  vs.  Chester 

La  Barre,  Palmerton,  on  reduced 
admission  charge 

Decision: 

The  board  finds  that  the  minimum  admission 
price  clause  of  the  Universal  and  UA  contracts 
has  been  violated  and  the  board  orders  the  re- 


SCHEDULE 

Zoning 
January  4 

Egyptian  Theatre,  Bala,  vs.  Wynne  The¬ 
atre,  Philadelphia,  on  unfair  clearance 
charge. 

Mike  O’Toole  Sees  Big 
Problems  Facing  Industry 

M.  J.  O’Toole,  executive  of  the  Comer- 
ford  circuit,  thinks  1935  will  bring  a  lot 
of  new  headaches  to  exhibitors. 

In  a  recent  interview  in  Scranton,  Mike  out¬ 
lined  some  of  the  big  points  that  ought  to  be 
considered.  Briefly,  he  reviewed  : 

1.  Theatre  insurance — O’Toole  thinks  the¬ 
atres  pay  three  times  what  they  should,  in 
view  of  the  minimum  fire  hazard  in  theatre 
construction. 

2.  Taxes — Use  of  community  theatres  and 
house  as  community  centres  in  all  welfare 
movements  should  bring  a  reduction  in  tax 
rates. 

3.  Appointment  of  censor  board — This 
should  be  done  with  an  eye  toward  personal 
qualification. 

4.  Legislation — A  strong  front  should  be  or¬ 
ganized  to  help  further  the  industry’s  interests 
in  legislation. 


On  the  Open  Sunday  Question 


LOCAL  RELEASE  DATES 
PARAMOUNT 

One  Hour  Late,  December  18-20;  Father 
Brown,  Detective,  December  21-24;  Home 
On  the  Range,  December  24-29;  Here  Is  My 
Heart,  December  28-January  3. 

METRO 

The  Band  Plays  On,  December  21-24; 
Babes  in  Toyland,  December  14-17;  Forsak¬ 
ing  All  Others,  December  28-31. 

WARNERS 

Sweet  Adeline,  December  24;  Secret  Bride, 
December  28;  I  Am  a  Thief,  December  28; 
Church  Mouse,  January  4;  Bordertown,  Jan¬ 
uary  8;  Murder  in  the  Clouds,  January  12. 

COLUMBIA 

White  Lies,  December  18-20;  Broadway 
Bill,  December  21-27. 

RADIO 

Lightning  Strikes  Twice,  January  28;  West 
of  the  Pecos,  December  23;  Romance  in  Man¬ 
hattan,  December  24. 

FIRST  DIVISION 

Port  of  Lost  Dreams,  January  9-10;  White 
Heat,  December  5-6;  Little  Damozel,  De¬ 
cember  23-24;  Flirting  with  Danger,  Decem¬ 
ber  21-22;  Curtain  Falls,  December  15-16; 
Tomorrow’s  Youth,  December  12-13;  Lost  in 


If  the  recent  Sunday  night  skirmish  between  some  local  theatres  and  the  police 
department  is  to  be  taken  as  part  of  the  drive  for  an  open  Sunday,  then  it  would 
be  better  that  the  motion  picture  industry  keep  its  hands  off  the  Sunday  question 
entirely.  Many  independent  houses,  for  the  first  time,  scheduled  Sunday  night 
charity  performances,  at  which  admission  could  be  gained  through  contributions  of 
foodstuffs,  in  co-operation  with  the  Young  Democratic  League.  Police  interference, 
whether  political  or  just  in  the  interests  of  law-observance,  resulted  in  about  one- 
third  the  theatres  running  the  shows. 

The  local  “Philadelphia  Record”,  a  Democratic  paper,  pointed  to  the  Sunday 
shows  as  indicative  of  the  trend  of  public  opinion  on  Sunday  liberalization. 

Reaction,  in  the  trade,  was  divided.  Many  felt  that  because  the  shows  were 
for  charity,  they  should  not  have  been  checked.  Others  pointed  out  that  the  motion 
picture  industry  had  rarely,  in  the  past,  felt  it  necessary  to  run  holiday  charity 
shows  on  Sunday,  but  rather  opened  its  doors  for  charity  and  foodstuffs  matinees 
in  the  morning,  at  regular  and  special  performances.  Upstate,  through  co-operation 
of  city  officials,  Sunday  benefits  had  been  arranged,  but  in  the  city,  nothing  of  the 
sort  ever  got  much  of  a  foothold. 

THE  EXHIBITOR  has  no  fault  to  find  with  those  who  seek  to  aid  charity. 
It  only  points  out  that  the  other  methods  of  aiding  destitute  have  always  been  effec¬ 
tive.  THE  EXHIBITOR  also  has  no  argument  with  those  who  seek  a  sane,  fair  refer¬ 
endum  on  a  liberal  Sunday. 

But  it  does  find  fault  with  any  exhibition  faction  which  indicates  a  tendency  to 
split  and  disagree  on  all  important  questions,  and  which  brings  only  public  criticism 
upon  the  theatremen  because  of  a  few. 

If  there  is  to  be  an  open  Sunday,  foodstuff  matinees  will  not  force  the  issue. 

If  this  is  an  example  of  how  the  exhibitors  of  the  territory  intend  to  co-operate 
on  all  important  matters,  it  is  a  pity.  Sunday  liberalization  is  not  a  matter  for  one 
exhibitor  body  or  the  other.  It  is  a  matter  for  both.  If  the  IEPA  and  the  MPTO 
cannot  get  together,  they  owe  it  to  the  business  to  appoint  committees  which 
should  co-operate  in  important  extra- industry  matters.  The  Sunday  movie  incident 
may  have  served  to  cement  some  political  ties,  but  it  brought  no  particular  credit 
to  the  business.  If  the  reaction  in  the  business  were  unanimous,  one  might  say 
that  the  move  deserved  support.  But  the  result  saw  a  divided  business  praising  and 
condemning  in  a  matter  which  should  never  see  a  house  divided. 

THE  EXHIBITOR,  once  again,  suggests  a  united  front  on  all  problems,  par¬ 
ticularly  those  affecting  the  entire  industry  on  which  there  can  be  no  other  kind  of 
opinion.  Unless  this  is  done,  the  exhibitors  of  this  territory  will  shortly  be  in  a 
grave  situation. 


THE  PHILADELPHIA  EXHIBITOR 


Jan  1  ’  3  5 


23 


TOURING 

WITH 

LAURA  LAEDLEIN 


Easton 

Transit  Theatre  made  the  front  page  in  a 
big  way  with  preview  of  "Night  Alarm," 
with  official  Easton  guests  of  manager  H. 
E.  Woehrle.  Fire  apparatus  ballyhoo  in 
front  and  endorsement  by  city  fire  chief. 

At  the  Boyd,  nurses  of  three  hospitals  were 
guests  of  the  house  for  opening  of  "The 
White  Parade."  New  Peerless  Magnarc 
lamps  here  at  the  Boyd  Bethlehem  houses. 

Lehigh  Valley 

George  Meeser,  Broad  Street  Theatre,  Naz¬ 
areth,  doesn’t  like  the  star-rating  review 
system.  He  adds  sadly  that  Cleopatra  dies 
without  the  asp  in  the  De  Mille  film,  and 
that  it’s  the  small  town  manager  who  gets 
stung. 

Church  week-day  boycott  here  put  an  end  to 
a  three-week  trial  of  Sunday  movies.  Pub¬ 
lic  endorsement  by  Burgess  Frank  P.  Hahn 
failed  to  counteract  public  sentiment. 

Mrs.  Victor  Austin,  wife,  proprietor,  Grand, 
East  Stroudsburg,  has  returned  from  sev¬ 
eral  weeks’  visit  in  Washington. 

Remodelling  of  the  Grand,  East  Stroudsburg, 
with  addition  of  balcony,  will  increase  seat¬ 
ing  capacity  from  800  to  1200.  Plans  call 
for  raising  and  enlarging  present  stage. 

Liberty  Theatre,  Pen  Argyl,  has  installed 
RCA  High  Fidelity  sound. 

Scranton 

C.  Elmer  Dietrich,  exhibitor-Congressman, 
Tunkhannock,  attended  Scranton’s  testi¬ 
monial  dinner  to  Warren  Van  Dyke,  new 
highway  commissioner. 

J.  R.  Cadoret,  Comerford  real  estate  expert, 
is  pinch-hitting  at  the  Riviera  in  the  man¬ 
agerial  vacancy  left  there  by  the  recent 
death  of  Phil  Moore,  one  of  the  best- 
liked  of  the  Comerford  managers. 

Joe  Elicker  has  Strand  on  the  air  to  a  select 
audience  weekly  in  dramatizations  of  his 
bills  by  the  Drama  League,  Century  Club. 

Grand,  S.  A.  Smith’s  South  Side  house,  newly 
painted  inside  and  out.  House  twenty-four 
years  old  last  November  and  has  never 
been  closed. 

Police  were  called  to  help  handle  the  girls 
and  boys  who  rushed  the  Manhattan's 
Christmas  "food"  show.  They  shoved  them 
out  the  backway  to  make  room  for  the 
newcomers.  Ritz’s  "toy"  show  overflowed 
to  the  State. 

M.  E.  Ouslander,  operating  the  Pinebrook 
with  Fred  H.  Winters,  was  out  with  the 
grippe  for  ten  days. 

J.  J.  Ryan,  Opera  House,  Susquehanna,  back 
at  work  after  two  weeks’  sick  leave.  He 


is  flirting  with  the  dotted  line  on  wide 
range  sound  for  this  house. 

L.  A.  Farrell  is  re-seating  the  Irving  and  the 
Majestic,  Carbondale,  with  a  new  marquee 
at  the  Majestic.  American  Seating  Com¬ 
pany  on  the  seats  and  Joe,  A1  and  Jimmy 
Farrell  with  their  father  on  the  job. 

Miss  Tillie  Freedman,  Comerford  manager. 
Forest  City,  and  sister-in-law  of  Roxy, 
took  a  short  vacation  in  New  York. 

Reform  agitation,  pre-Christmas  slump  and 
idle  mines  hit  the  anthracite  small  town 
theatres  hard  this  winer. 

Granada,  Olyphant,  running  Sundays. 

E.  M.  Tannenbaum  has  installed  new  sound 
at  the  Roxy,  Olyphant. 

American  Legion  and  Danny  Holland,  Com¬ 
erford  manager,  Old  Forge,  joined  forces 
to  give  children  of  the  community  a  free 
Christmas  show  and  candy. 

Roman  Theatre,  Pittston,  has  been  operating 
on  full  time  since  August  after  one  year 
closed  and  one  year  three  days. 

Paul  Tighe,  formerly  assistant  manager,  other 
Comerford  house,  American,  is  manager. 

Scarlet  fever  added  to  exhibitors’  troubles  at 
mountain  town  of  Dallas  recently. 

Wilkes-Barre 

Strand  office  still  sprucing  up  from  effects  of 
recent  fire  in  Campbell  building,  which 
menaced  theatre  and  left  a  lot  of  dirt. 

Fred  Hermann,  Capitol,  busy  as  member  of 
C.  of  C.'s  Executive  Sales  Council — busy 
lunching,  anyway.  Capitol  is  still  strong 
on  radio  ballyhoo. 

Alhambra  will  re-seat  this  month,  with  a  new 
interior  coat  of  paint  and  a  new  screen. 

Comerford  visiting  officials  complimented 
Shawnee,  Plymouth,  on  effective  Christ¬ 
mas  decorations,  the  work  of  Joseph 
Swipes,  assistant  manager. 

Manager  William  A.  Roberts  runs  a  popular 
free  parking  system  at  this  house.  Cars 
are  timed  by  patrons’  entrance,  and  are 
at  the  front  when  they  leave. 

Kingston  Theatre  broke  five  years'  house 
record  with  "The  Barretts." 

Hazleton 

Capitol  had  five-act  vaudeville  preview  ex¬ 
change  with  Comerford  Pottsville  house 


for  midnight  New  Year’s  show.  Spiritual¬ 
ist  act,  "Dr.  DiGhilini,"  did  good  business 
here  on  bi-monthly  stage  show. 

Mrs.  John  Stanziola,  wife,  pianist  and  or¬ 
chestra  leader,  Capitol,  died  suddenly  last 
month. 

Unemployed  League  co-operated  with  the 
Feeley  Theatre  to  give  children  of  the 
local  unemployed  a  free  show  day  before 
Christmas. 

Allentown 

Dave  Murphy  had  professional  dance  team 
doing  the  Continental  in  three  principal 
hotels  and  two  dance-halls  for  "The  Gay 
Divorcee"  and  the  picture  went  big.  Bally¬ 
hoo  included  local  bakery  tie-up  with 
20,000  heralds  distributed  with  bread,  and 
radio  and  newspaper  plugs. 

Local  Lions’  Club  took  away  two  trucks  of 
food  during  the  holidays  from  this  theatre 
and  the  Colonial. 

Lucky  Seats  for  a  "Gabby  Sundae”  at  drug¬ 
store  clicked  in  Guy  E.  Everett’s  exploi¬ 
tation  of  "Gift  of  Gab,"  with  one  girl  sit¬ 
ting  prett*'  each  week  for  passes. 

D.  Ellsworth  Knorr,  Embassy,  who  once  had 
Sarah  Bernhardt  as  a  patron  at  the  de¬ 
parted  Pergola  when  she  was  playing  the 
old  Lyric,  celebrates  his  2  7th  year  in  the 
show  business  this  winter.  Only  he  won't 
celebrate — he  takes  it  in  his  stride. 

Lyric,  closed  for  a  year  after  last  season  s 
flop  as  vaudeville  and  picture  house,  went 
under  the  hammer  last  month,  taken  over 
by  a  local  bank. 

Harry  Strohl,  manager  of  house  for  its  last 
management  took  over  the  south  side  Park 
Theatre  just  before  Christmas. 

Elsewhere 

Tamaqua  followed  Sunbury’s  example  in 
agitating  against  local  parks’  walkathons, 
with  result  that  Schulkill  County  D.  A. 
closed  the  enterprises  just  before  State 
Health  Department  stepped  in. 

Tamaqua  colliery  of  Lehigh  Navigation  Coal 
Company  helped  local  holiday  business  by 
paying  off  early.  Coal  country  small 
town  theatres  hard  hit  by  the  reform  and 
wondering  what  to  do  about  it.  Strong 
Catholic  population  in  most  of  them  and 
active  propaganda. 

Charles  Woodin,  manager,  Capitol,  Mauch 
Chunk,  is  home  again  and  improved  in 
health  after  recent  operation  at  the  Palm- 
erton  Hospital. 

Jimmy  Humphreys’  assistant  manager,  John 
J.  Humphreys’  Lansford  house,  is  one  of 
the  few  showmen  with  a  pilot’s  license. 
Aviation  films  will  get  a  sky-high  exploi¬ 
tation  with  his  plane.  House  starting  stage 
shows. 

Ritz  Theatre,  Coaledale,  has  re-seated  and  re¬ 
modelled  interior.  Coaledale  High  School 
Alumni  body  co-operated  in  successful 
"College  Rhythm"  benefit  during  holi- 
davs.  Local  Boy  Scouts  have  just  started 
a  series  of  twelve  benefits  at  this  house. 

Lehighton  Park  has  installed  new  high  inten¬ 
sity  lamps. 


THE  SILVER  STREAK.  The  Radio  melodrama  has  Charles  Starrett  and  Sally  Blane  as 
the  leading  players. 


24 


Jan  1 T  35 


THE  PHILADELPHIA  EXHIBITOR 


RCA  Consolidates  Two 
Divisions  for  Economy 

Radiatron  and  Victor  Departments 
Now  Combined 

Consolidation  of  the  activities  of  the 
RCA  Radiotron  Company  with  the  RCA 
Victor  Company  into  a  single  organiza¬ 
tion  to  be  known  as  the  RCA  Manufac¬ 
turing  Company,  Inc.,  January  1,  entails 
no  changes  in  any  of  the  sales,  advertis¬ 
ing  or  management  policies  of  either  of 
the  two  former  companies,  nor  any  change 
whatever  in  the  products  or  trade-marks 
heretofore  used,  according  to  E.  T.  Cun¬ 
ningham,  president,  new  RCA  Manufac¬ 
turing  Company. 

In  Process 

Formation  of  the  new  company  is  the  final 
step  in  the  process  of  centralization  which  has 
been  going  on  for  more  than  a  year  in  the  in¬ 
terests  of  greater  operating  economy  and  effi¬ 
ciency,  Cunningham  said.  “As  in  the  past,  the 
RCA  Victor  Division  and  the  RCA  Radiotron 
Division  will  operate  independently  of  each 
other  as  their  different  problems  warrant.  The 
same,  separate  sales  organizations  and  adver¬ 
tising  programs  will  be  maintained.  The  RCA 
Victor,  the  RCA  Radiotron,  the  RCA  Photo¬ 
phone  and  other  widely  known  RCA  trade¬ 
marks  which  have  through  the  years  accumu¬ 
lated  a  vast  amount  of  public  good-will  and 
acceptance  will  continue  to  be  featured  in  the 
new  Company’s  advertising  and  labelling.  RCA 
Victor  products  will  ^continue  to  be  developed 
and  manufactured  at  Radio  Headquarters,  in 
Camden,  New  Jersey;  and  RCA  Radio  Tubes 
will  continue  to  be  developed  and  manufactured 
in  the  Harrison,  New  Jersey,  plant. 

Board 

Cunningham  also  made  public  the  complete 
list  of  board  of  directors  and  officers  of  the 
new  company,  as  follows : 

David  Sarnoff ,  chairman,  board ;  E.  T.  Cun¬ 
ningham,  president,  director ;  G.  K.  Throck¬ 
morton,  executive  vice-president,  director ;  W. 
R.  G.  Baker,  vice  president  in  charge  of  the 
RCA  Victor  division,  director;  J.  C.  Warner, 
vice  president  in  charge  of  the  RCA  Radiotron 
division,  director ;  General  James  G.  Harbord. 
director ;  M.  H.  Aylesworth,  director ;  Edward 
M.  Harden,  director  ;  DeWitt  Millhauser,  direc¬ 
tor  ;  Frederick  Straus,  director;  James  R.  Shef¬ 
field,  director ;  Cornelius  N.  Bliss,  director ;  E. 
J.  Nally,  director. 

Morris,  Vice-President 

Lawrence  B.  Morris  has  been  appointed  vice- 
president  and  general  counsel,  RCA  Manufac¬ 
turing  Company ;  J.  D.  Cook,  treasurer ;  P.  G. 
McCollum,  comptroller ;  F.  H.  Corregan  sec¬ 
retary  ;  J.  W.  Burnison,  vice-president  in  charge 
of  manufacturing,  RCA  Victor  division;  J.  M. 
Smith,  vice-president  in  charge  of  manufac¬ 
turing,  RCA  Radiotron  division ;  Major  J.  T. 
Clement,  vice-president  in  charge,  Washington, 
D.  C.,  office ;  F.  S.  Kane,  assistant  secretary ; 
David  Mackay,  assistant  secretary ;  C.  B.  Mey¬ 
ers,  assistant  secretary ;  E.  T.  Haines,  assistant 
treasurer;  F.  J.  Troup,  assistant  treasurer  and 
assistant  secretary. 


POSING.  Joseph  M.  Schenck, 
president,  United  Artists,  and 
Maurice  Chevalier,  star,  20th  Cen¬ 
tury  production,  “Folies  Bergere  de 
Paris,”  are  shown  after  a  recent 
meeting. 


Heard  In 


A 


TLANTIC  CITY 


Mort  Lewis 
Was  Ill 


Mort  Lewis,  Weilland-Lewis  organization, 
was  confined  to  his  home  during  the 
Christmas  holidays  with  influenza. 

Herb  Copelan,  general  manager.  Seashore 
Theatres,  Inc.,  also  was  on  the  sick  list 
with  the  same  prevalent  complaint. 

Nicholas  M.  Schenck,  Metro  president,  with 
Mrs.  Schenck  and  Franklyn  Farnum,  vet¬ 
eran  film  actor,  checked  in  at  the  Ritz- 
Carlton  the  day  after  Christmas. 

Fifi  D’Orsay  in  town  filling  a  holiday  stage 
engagement,  also  registered  at  the  Ritz 
with  her  husband,  E.  Hill. 

Dick  Endicott,  manager,  Steel  Pier,  has  de¬ 
veloped  a  real  novelty  holiday  season  ex¬ 
hibit  with  his  first  display  of  Screen 
Stars’  Greeting  Cards.  As  fast  as  the  in¬ 
dividual  private  greeting  cards  are  re¬ 
ceived  from  Hollywood  they  are  being 
artistically  mounted  on  large  panels  and 
when  completed  will  give  pier  patrons  a 
unique  and  intimate  angle  on  popular 
players.  The  collection  is  planned  as  a 
yearly  feature. 

Dick  Bergseth,  manager,  Strand,  subbed  for 
Hiem  Jacobs  in  managing  the  Embassy 
while  the  latter  took  a  week’s  vacation. 
While  Hiem  was  frolicking  he  was  called 
from  his  Ventnor  home  by  the  police  at 
3  A.  M.,  when  a  watchman  found  a  rear 
door  unfastened.  They  surprised  a  pair 
of  burglars  attempting  to  open  the  office 
safe  with  a  crowbar.  It  was  the  seventh 
time  in  two  years  the  Embassy  has  been 
broken  into.  Several  shots  were  fired 
before  the  couple  were  caught  hiding 
among  the  balcony  seats. 

Harvey  Anderson,  manager,  Apollo,  got 
good  results  during  the  engagement  of 
“Bright  Eyes,”  by  using  the  show’s  her¬ 
alds  to  carry  an  announcement  that  Shirley 
Temple’s  Christmas  gift  to  patrons  of  the 
Apollo  or  the  Ventnor,  playing  day  and 


date,  would  be  an  8x  1  0  colored,  auto¬ 
graphed  photo  of  the  little  star  to  those 
requesting  one. 

Harry  I.  Waxman,  after  installing  radical 
changes  in  the  brand-new  Hollywood,  has 
restored  the  combination  bill  policy,  play¬ 
ing  five  acts  of  vaudeville  commencing 
Christmas  Day  and  holding  show  in  for  the 
week,  opening  with  Fifi  D’Orsay  as  head¬ 
liner,  and  The  Lady  Is  Willing”  as  film 
feature.  After  the  holidays  house  will  have 
stage  shows  three  days  a  week.  Changes 
included  steeper  pitch  to  balcony  floor; 
rearrangement  of  some  seats  and  removal 
of  over  200  chairs,  and  raising  the  stage 
six  inches. 

Herbert  L.  Copelan,  in  charge  of  Seashore 
Theatres  interests,  announced  the  opening 
of  the  Earle,  dark  for  three  years  except 
for  one  short  lease  to  Chamberlain  Brown 
Players,  December  29.  For  the  present 
house  will  be  open  week-ends  only,  Friday, 
Saturday  and  Sunday,  with  a  combination 
bill  of  five  vaudeville  acts  and  a  first  run 
on  the  Avenue  film.  Molasses  and  Janu¬ 
ary,  featured  on  the  Captain  Henry’s 
Show  Boat  radio  hour,  will  headline  the 
first  show,  and  “White  Lies”  is  the  pic¬ 
ture. 

Kirk  McGee  will  manage  the  Earle.  McGee 
was  formerly  house  manager  at  the  old 
Roxy  and  at  the  Palace,  New  York,  and 
opened  the  Center  Theatre,  Radio  City. 

All  Boardwalk  theatres  have  changed  open¬ 
ing  hour  weekdays  from  I  I  A.  M.  to  I 
P.  M.  Saturdays,  Sundays  and  holidays 
they  will  open  at  I  I  A.  M.  This  is  a  win¬ 
ter  schedule  only.  Practically  every  house 
in  the  city  was  to  have  a  midnight  show  on 
New  Year’s  Eve. 

Jack  Waxman,  manager,  Hollywood,  doubled 
on  the  stage  in  Fifi  D’Orsay’s  act  four 
times  a  day  during  her  engagement,  and 
got  a  big  hand  at  every  performance.  His 
part,  as  a  reward  for  bringing  stage  shows 
back  to  the  Hollywood,  was  to  be  kissed 
by  Fifi  until  he  was  dizzy.  Well,  you  put 
on  a  swell  act,  Jack - or  was  it  an  act? 


WILKES-BARRE 


John  Galvin  was  host  to  boys  and  girls  from 
the  Home  for  Children  at  a  performance 
at  the  Penn  after  the  annual  Christmas 
party  for  the  youngsters  under  auspices 
of  Wilkes-Barre  Kiwanis. 

Penn,  which  featured  Amateur  Night  Thurs¬ 
days,  staged  an  amateur  contest  for  chil¬ 
dren  Saturday  afternoon  with  prizes  for 
the  winners  selected  by  the  audience. 

A1  Cox  had  a  replica  of  the  first  tuberculosis 
sanitarium  on  display  in  the  lobby  of  the 
Irving  for  the  Wyoming  Valley  Christmas 
Seal  drive. 

Fred  Hermann  was  well  pleased  with  The 
White  Parade.  Fred  went  in  for  special 
promotion. 

Irving  checked  parcels  free  for  shoppers. 

Bill  Roberts,  Shawnee,  Plymouth,  staged  a 
special  Christmas  show,  the  admission  be¬ 
ing  a  can  of  food.  The  proceeds  were 
turned  over  to  the  Salvation  Army. 

Capitol  gave  away  pictures  of  Shirley  Temple 
to  the  women  and  children  attending  the 
Friday  and  Saturday  Christmas  week 
show. 

Dr.  U.  S.  Chilini  gave  a  spook  show,  mid¬ 
night,  December  23,  at  the  Capitol. 


THE  PHILADELPHIA  EXHIBITOR 


Jan  1 1 3  5 


25 


BETTER  TESTED  SUCCESSFUL 

MANAGEMENT  *  ideas  *  merchandising 


$1000  in  Prizes  for 
Musical  Moods  Contest 

Audio  Productions,  Inc.,  and  First 
Division  Exchanges,  Inc.,  announce  that 
they  will  offer  $1000  in  cash,  prizes  to  be 
awarded  to  the  individual  members  or 
clubs  presenting  the  seven  best  scenarios 
of  pictures  to  be  included  in  the  new 
series  of  “Musical  Moods.” 

The  scenarios  shall  embody  detailed  ideas  for 
pictorial  accompaniment  for  any  musical  score 
except  those  scores  already  used  in  the  present 
series  of  “Musical  Moods.” 

This  contest  has  been  endorsed  and  will  be 
sponsored  by  the  National  Federation  of  Music 
Clubs,  with  their  5000  clubs  co-operating  in  this 
contest.  The  judges  for  the  contest  will  be 
Mrs.  John  Alexander  Jardine,  president,  Na¬ 
tional  Federation  of  Music  Clubs;  Dr.  James 
Francis  Cooke,  editor,  Etude  and  president, 
Theodore  Presser  &  Company ;  Mrs.  Elmer 
James  Ottaway,  chairman  of  music,  National 
Council  of  Women;  Dr.  Sigmund  Spaeth, 
well-known  music  critic,  and  Mrs.  Edmund  H. 
Cahill,  Motion  Picture  Chairman,  National 
Federation  of  Music  Clubs. 

Accessory  material  including  press  sheets  for 
theatres,  broadsides  to  be  sent  out  to  theatre 
managers,  application  blanks  for  local  theatres 
to  pass  out  to  clubs  or  individuals,  special  trail¬ 
ers  for  local  theatres,  and  heralds  will  be  avail¬ 
able  for  the  contest. 

Along  with  this  contest  to  the  public,  Audio 
Productions  and  First  Division  Exchanges  are 
offering  $500  in  cash  prizes  to  the  manager  or 
exploitation  manager  of  the  theatre  who  puts 
on  the  best  exploitation  campaign  between  the 
dates  of  the  contest. 

The  contest  opened  December  15  and  closes 
April  15  and  the  prizes  for  the  public  contest 
will  be  awarded  at  the  Biennial  Music  Festival 
of  the  National  Federation  of  Music  Clubs  to 
be  held  in  Philadelphia,  April  23,  1935. 


“6  Day  Bike  Rider” 

Philadelphia 

Roy  Bourgeous,  manager,  Leader  Theatre, 
rigged  up  an  apparatus  for  “6  Day  Bike  Rider” 
that  helped  business. 

He  had  a  fellow,  with  Joe  E.  Brown  sweater, 
push  a  bicycle  along  the  street,  and  with  a 
battery,  radio  hookup,  broadcast  a  spiel  for  the 
show.  It  attracted  a  lot  of  attention  and  can 
be  used  to  advantage  by  other  exhibitors. 


years’ experience— 
behind  every  register 


For  50  years  General  Register  Corpo¬ 
ration  and  associated  companies  have 
been  designing  and  building  cash  con¬ 
trol  equipmenf  for  the  theatre,  carrying 
an  unqualified  two  year  guarantee  on 
all  registers. 

Representotion  in  all  key  cities. 


GENERAL  REGISTER 
CORPORATION 

1540  Broadway,  New  York 


Woehrle  on  Job 

Harlan  E.  Woehrle,  one  of  Pennsyl¬ 
vania’s  pioneer  exhibitors,  has  put  on  an 
aggressive  exploitation  campaign  dur¬ 
ing  his  five  months  as  manager  of  the 
Transit  Theatre,  Easton. 

He  lays  the  Transit’s  exceptional  chil¬ 
dren’s  patronage,  which  has  brought 
capacity  houses  to  the  Transit’s  Satur¬ 
day  morning  matinees,  to  inexpensive 
exploitation  stunts,  such  as  pony- 
mounted  cowboys  on  the  street  for 
“Wagon  Wheels,”  auto-racing  driver  in 
full  regalia  in  racing  car  for  “Burn  ’Em 
Up  Barnes,”  etc. 

Woehrle  returned  to  the  Transit  after 
an  absence  of  five  years  from  the  the¬ 
atre  business.  He  operated  the  house 
for  ten  years  as  the  old  Third  Street 
Theatre. 


“Bright  Eyes” 

Harrisburg 

“A  perfect  Santa  Claus,  at  least  in  appear¬ 
ance,”  is  what  Jack  D.  O’Rear,  manager, 
Majestic,  Flarrisburg,  termed  Harry  Beck, 
Majestic  maintenance  man,  who  impersonated 
Santa  in  the  city  streets  for  his  chief  to  ad¬ 
vertise  opening,  on  Christmas,  at  Majestic  of 
"Bright  Eyes.” 

In  addition  to  Beck’s  splendid  impersonation 
of  Santa  Claus,  and  distribution  of  1000  book¬ 
lets  entitled,  “The  Story  of  My  Life,”  by  Shir¬ 
ley  Temple,  Manager  O'Rear  executed  a  num¬ 
ber  of  other  effective  stunts  to  exploit  the  pic¬ 
ture. 

Shirley  Temple  sundaes  were  sold  at  leading 
soda  fountains  in  the  city  through  a  tie-up  ar¬ 
ranged  by  manager  O’Rear.  Standees  of 
Shirley  were  on  display  at  the  soda  fountains. 
Number  of  leading  stores  featured  in  their  win¬ 
dows  Shirley  Temple  dolls  and  Temple  stand¬ 
ees  and  stills  of  Shirley  wishing  everyone  a 
Merry  Christmas  and  a  Happy  New  Year. 


Wollaston  Club  Clicks 

Jerry  Wollaston,  Victoria,  Harrisburg,  con¬ 
tinues  to  get  the  cream  of  the  children’s  trade. 
Victoria  Junior  Club  is  one  of  the  largest  or¬ 
ganizations  of  its  kind  in  Central  Pennsylvania. 
Its  first  Christmas  party  was  held  recently. 

Winners  in  the  Victoria’s  Tailspin  Tommy 
Model  Airplane  contest  were  announced  by 
Santa  Claus  and  successful  contestants  were 
awarded  their  prizes  on  the  stage. 


“Broadway  Bill” 

Wilmington 

Dwight  VanMeter,  manager,  Aldine,  War¬ 
ner  house,  was  spreading  it  on  thick  for  his 
New  Year’s  Eve  midnight  show  opener, 
“Broadway  Bill.”  Dwight  repeated  his  stunt 
of  having  500  postal  cards  send  from  the  Ed  - 
son  Hotel,  New  York,  signed  by  some  name 
that  might  worry  a  wife  or  husband,  and  saying 
"Having  a  swell  time.  Don’t  fail  to  see  Broad¬ 
way  Bill.”  He  had  5,000  paper  napkins 
decorated  with  “bally”  and  distributed  among 
the  best  downtown  restaurants,  an  innovation  in 
Wilmington,  but  a  stunt  he  did  considerably 
in  Atlantic  City. 


“Babes  in  Toyland” 

Harrisburg 

For  “Babes  in  Toyland,’  Loew’s  Regent  The¬ 
atre,  Harrisburg,  manager  Sam  Gilman  and 
assistant  Bob  Etchberger,  stopped  the  holiday 
crowds. 

Dress  Ushers 

Two  ushers  were  dressed  to  represent  Laurel 
and  Hardy,  wearing  over  their  faces  giant  card¬ 
board  heads  of  the  two  comedians.  A  “me¬ 
chanical  man,”  dressed  in  the  costume  of  a  toy 
soldier  was  also  on  display. 

Steady,  slow  movements  of  the  “mechanical 
man"  and  his  motionless  face  were  remarkable. 
The  Laurel  and  Hardy  ushers  tried  to  make 
him  laugh.  They  made  every  one  but  him  roar 
with  laughter.  Guest  tickets  were  offered  to 
anyone  able  to  make  the  "mechanical  soldier” 
laugh,  which  proved  impossible. 

Miniature  Train 

A  miniature  railroad  engine,  made  by  a  Har¬ 
risburg  fireman  of  the  Pennsylvania  Railroad, 
was  used  during  the  busy  hours  in  the  city 
streets.  It  was  appropriately  bannered. 

Philadelphia 

Artie  Cohn,  Earle  Theatre  publiciteer,  tied  up 
with  Captain  Earle  Hammond  and  arranged  for 
the  use  of  Hammond’s  special  “Babes  in  Toy- 
land"  broadcast  when  the  Earle  played  the  pic¬ 
ture. 

Near  Schools 

The  trick  auto  was  parked  near  schools  and 
attracted  a  lot  of  attention.  It  helped  get  the 
kid  trade  for  the  show. 

The  Hammond  creation  is  available  at  all 
times  for  other  exhibitors. 


“Mighty  Barnum” 

Philadelphia 

Starting  out  with  a  prevue  to  which  the 
new  Secretary  of  State,  Walter  Dent  Smith  and 
Mrs.  Smith,  officials  of  the  various  local  news¬ 
papers,  and  a  dozen  or  so  socially  prominent 
figures  were  invited,  ballyhoo  for  "Mighty 
Barnum"  was  piled  on  thick  by  R.  R.  Drissell, 
manager,  Loew’s  Parkway,  Wilmington.  Among 
the  things  Drissell  did  was  release  500  toy 
balloons  marked  "Wallace  Beery  wishes  you  a 
Merry  Xmas,”  at  the  swanky  “Black  and  White 
Ball”  at  the  Hotel  duPont ;  distribute  8,000 
heralds,  and  2,500  trick  cards  with  a  Barnum 
penny  gag;  contact  the  Sigma  Delta  high 
school  ball ;  hook  up  with  Stern  &  Co.  for  a 
$25  prize  for  the  best  Barnum  or  Tom  Thumb 
costume  among  kiddies  at  the  preceding  Satur¬ 
day  show;  half-hour  broadcast  of  the  open¬ 
ing  premier  at  Bridgeport,  Conn.,  and  a  tie 
up  with  Freihofer’s  Bakery  for  cakes  for  the 
opening  show  Christmas  day. 


FD  House  Organ 

Latest  of  the  companies  to  emerge 
with  a  house  organ  is  First  Division, 
with  the  “First  Division  Excel-erator.” 
First  issue  came  out  at  the  recent  New 
York  convention. 

Bright  and  breezy,  filled  with  home 
office  chatter  and  talks,  it  will  be  issued 
weekly. 

Ruth  Schwerin  edits. 


26 


Jan  1 T  35 


THE  PHILADELPHIA  EXHIBITOR 


Houses  Through  Entire 
Territory  Help  Charity 

The  motion  picture  industry,  once 
again,  came  through  at  Xmas. 

Virtually  every  theatre  ran  some  sort  of 
charity  matinee  or  benefit  to  aid  kiddies, 
orphans,  the  poor  or  destitute. 

From  all  parts  of  the  territory  came  reports 
of  this  or  that  theatre  doing  its  part.  Some  are 
recorded  here. 

Toms  River,  N.  J. 

I.  M.  Hirshblond,  treasurer  and  manager  of 
the  Traco  Theatre,  Toms  River,  N.  J.,  threw 
his  annual  Kiddie  party  and  enlisted  the  aid  of 
the  local  paper,  local  clubs,  etc.,  to  great  re¬ 
sults.  Over  1500  children  attended,  with  candy 

SERVING  theatre  needs  with 
a  knowledge  of  theatre 
business. 

SSISTING  theatre  owners  with 
a  staff  of  trained  clerks  and 
f  ^  office  files.  No  missouts. 

FREEING  theatre  owners  of.the 
worry  that  they  may  have 
forgotten  part  of  their  show. 

EFFICIENTLY  operating  the  larg¬ 
est  film  delivery  service  in 
the  world. 

Taking  care  of  every 

possible  need  in  the  delivery 
of  film. 

Yielding  the  epitome  of 

safety,  service  and  effici¬ 
ency  at  a  minimum  cost. 

HORLACHER 

DELIVERY  SERVICE,  Inc. 

1228  Vine  Street,  Philadelphia 
NEW  YORK 
SCRANTON 
BALTIMORE 
WASHINGTON 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


Another  Horlacher  Service 
LARRY  DAILY,  Notary  Public 

The  only  one  on  Vine  Street  .  .  At 
your  service  any  time  during 
business  hour*. 


and  toys  given  them  by  Santa  Claus,  in  addition 
to  a  stage  and  screen  bill.  Even  the  Hirshblond 
family  was  well  represented  in  the  stage  divi¬ 
sion.  The  idea  was  first  conceived  in  1923,  for 
about  75  children,  but  the  celebration  expanded 
until  it  became  a  city-wide  institution.  Adults 
are  expected  to  stay  away  and  let  the  kiddies 
have  their  own  way. 

To  Toms  River  folk,  I.  M.  Hirshblond  is 
Issy,  the  friend  of  every  kid  in  the  community. 

Wilmington 

Christmas  toy  matinee  conducted  by  the 
theatres  of  Wilmington  and  the  News-Journal 
Publishing  Company  yielded  11,000  or  more 
toys.  Every  theatre  in  the  city  was  packed 
for  the  whole  afternoon  and  ushers  were  taxed 
to  their  utmost  to  keep  the  crowds  from  crash¬ 
ing  the  “mountains  of  toys,”  that  were  piled 
up  at  the  entrance.  Chief  Lutz,  Fire  Depart¬ 
ment,  whose  yearly  task  is  to  see  that  the  toys 
are  put  in  shape  for  Christmas  publicly  praised 
the  News-Journal  and  Family  Society,  theatre 
managers  and  ushers  for  co-operation. 

Wilmington’s  eleven  theatres  co-operating 
with  Mayor  Speer’s  motion  picture  committee 
headed  by  Canby  C.  Mammele,  gave  a  theatre 
party  to  the  poor  children  of  the  city  on  the 
morning  of  Christmas  Eve. 

Harrisburg 

More  than  500  children  of  various  homes  and 
societies  in  Harrisburg  and  vicinity  were  the 
guests  at  a  Yuletide  party,  December  22,  of  C. 
Floyd  Hopkins,  district  representative  of  Wil- 
mer  and  Vincent  Theatres  in  Harrisburg,  and 
a  group  of  other  Harrisburg  business  men. 

Following  the  theatre  party,  the  children  were 
the  guests  of  the  Penn-Harris  Hotel  at  a  lunch¬ 
eon  in  the  main  dining  room  where  a  giant 
Christmas  tree  stood.  Harry  Beck,  mainten¬ 
ance  man  at  the  Majestic,  Harrisburg,  imper¬ 
sonated  Santa  Claus,  both  at  the  hotel  and  the 
theatre. 

Steelton 

A  benefit  picture  show  was  given  at  the 
Strand  Theatre,  Steelton,  by  the  Steelton 
Kiwanis  Club.  Proceeds  went  toward  the 
under  privileged  children’s  fund  of  the  club. 

Mechanicsburg 

Walter  B.  Yost,  manager,  Paramount  The¬ 
atre,  Mechanicsburg,  volunteered  use  of  his 
house  and  film  program  for  the  benefit  of  the 
Toy  Mission  of  the  American  Legion,  Mechan¬ 
icsburg.  A  children’s  movie  was  held  at  the 
Paramount  with  an  admission  charge  of  a  toy 
in  good  condition  or  a  new  toy  to  be  turned 
over  to  the  Legion  Toy  Mission  for  d'stribu- 
tion  among  the  needy  children  of  Mechanics¬ 
burg. 


Booking  Theatres 
Everywhere 

Honest  ::  Reliable 
Conscientious 
Service 

EDWARDSHERMAN 

VAUDEVILLE  AGENCY 

Real  Estate  Trust  Bldg. 
PHI  LA  D  E  LPHIA 

Pennypackar  7595 

MAYFAIR  THEATRE  BLDG.,  NEW  YORK 
BR.  9-1905 


Press  Agent’s  Dream 

Charlie  Perry,  the  Aldine  p.  a.,  says 
this  is  true. 

The  truck  carrying  the  Cardiff  Giant 
parked  in  front  of  the  Earle  Theatre 
while  Perry  went  up  to  the  S-W  office. 
Joe  Feldman,  Earle  managing  director, 
objected  to  the  blocking  of  the  front, 
with  the  driver  stubborn  until  Perry’s 
return.  Enter  a  policeman  on  the  beat, 
who  carted  the  Cardiff  Giant  and  driver 
to  the  station  house. 

Perry  says  that  the  station  house 
boys,  when  they  learned  of  the  details, 
asked  him  not  to  spread  the  news,  be¬ 
cause  the  papers  might  kid  it. 


With 

CANDY 

HANDY 

“The  Show’s  aWow!” 


Keep  ‘‘ America's  Best” 

CANBY 

HANDY 

thru  a  Berio  Candy  Vendor 


Your  Patrons  will  appreciate  this 
added  Service 


Your  Account  will  welcome  this 
added  Revenue 


Berio  Installations  Made  in 
Finishes  to  Harmonize  with 
Your  Interior 


BERLO 

VENDING 

COMPANY 

1518  N.  Broad  St.,  Phila. 
POPLAR  6011 

Specializing  In  Candy 
Vending  Equipment 
for  the  Theatre  Trade! 


NEW  YORK  BALTIMORE 

SCRANTON  WASHINGTON 

ALLENTOWN  CLEVELAND 

PITTSBURGH  CINCINNATI 


THE  PHILADELPHIA  EXHIBITOR 


Jan  1'35 


27 


Tale  of  a  Duck 


Fred  Hermann,  Capitol,  Wilkes-Barre, 
believes  he  has  the  year’s  prize  promo¬ 
tion  story.  When  the  Joe  Penner  film 
played  the  big  Public  Square  house,  Fred 
went  out  shopping  for  a  duck.  Then  he 
hired  an  impersonator  of  Penner  to 
make  his  rounds  of  the  central  city.  So 
successful  was  the  ballyhoo  that  the 
police  called  Fred  up  to  tell  him  to  get 
his  man  off  the  streets  as  he  was  block¬ 
ing  traffic. 

Before  Fred  was  able  to  reach  his 
man,  the  gentleman  came  to  his  office 
with  the  duck  under  his  arm.  He  said 
the  duck  had  met  with  an  accident.  It 
was  Saturday  and  Fred  told  the  ballyhoo 
man  to  take  the  duck  home  with  him. 
When  the  man  reported  on  Monday 
without  the  duck,  Fred  made  inquiry. 

“H  ow’s  the  duck?”  he  asked. 

“Good,”  the  ballyhoo  man  informed 
him. 

“Where  is  he?”  Fred  wanted  to  know. 

The  man,  obviously  embarrassed,  hes¬ 
itated.  “We  ate  him  Sunday,”  he  fin¬ 
ally  explained. 

That  ended  the  ballyhoo. 


“6  Day”  Winners 

Warners  have  announced  the  winners  in  the 
“6  Day  Bike  Rider”  contest. 

A1  Sindlinger,  formerly  a  S-W  manager 
here,  won  first  prize.  He  is  in  Wisconsin  now. 
Certificates  of  awards  went  to  Artie  Colin, 
Earle  Theatre,  here ;  Wilmer  and  Vincent’s 
Colonial  Theatre,  Allentown  ;  as  well  as  others 
in  the  contest. 


On  Star  Ratings 

George  Messer,  manager,  Broad 
Street,  Nazareth,  says  that  the  star  sys¬ 
tem  used  by  weekly  publications  hurts 
business.  Reviews  given  lesser  number 
of  stars  suffer.  He  says  the  idea  should 
be  abolished. 


HERE’S  CARDIFF  GIANT.  Ex¬ 
hibitors  of  the  territory  got  a  squint 
at  the  Cardiff  Giant,  well  known 
hoax,  which  dropped  into  town  in 
connection  with  the  showing  of 
“The  Mighty  Barnum,”  from  U.  A. 
The  stone  man  attracted  a  lot  of 
attention  during  his  tour  of  the  city. 
UA  is  sending  him  to  practically 
all  key  points  in  the  east  in  connec¬ 
tion  with  key  city  engagements. 


“The  Mighty  Barnum”  from  Two  Angles 


In  an  effort  to  get  a  literary  as  well  as  business  viewpoint,  THE  EXHIBITOR 
asked  Miss  Dorothy  Pizor,  daughter  of  Lewen  Pizor,  prominent  exhibitor,  as  cum 
laude  graduate  of  Bryn  Mawr  to  review  “The  Mighty  Barnum,”  a  scenario-published 
version  of  the  United  Artists  picture.  Here’s  what  she  says: 

T  do  not  doubt  for  a  moment  that  the  “The  Mighty  Barnum”  is  a  thoroughly  enjoyable  picture. 
But  the  book  is  neither  interesting  nor  entertaining.  Among  other  things,  it  has  been  suggested  that 
the  book  will  serve  as  a  guide  to  struggling  would-be  scenarists.  That  may  be  true  but  beyond  this 
possibility,  I  can  see  no  reason  for  its  publication.  We  do  not  wear  coat  linings  instead  of  coats,  or 
dress  patterns  in  place  of  dresses.  Likewise,  a  scenario  is  merely  a  working  frame  and  not  a  finished 
product.  As  such  it  should  be  regarded  rather  than  as  “the  forerunner  of  a  new  type  of  literature.” 

Comparatively  few  people  enjoy  reading  plays.  And  even  those  of  us  who  do  admit  that  reading 
a  play  is  far  superior  to  seeing  the  same  play  on  the  stage.  Yet  stage  directions — exit  left,  enter  right, 
down  center,  etc. — are  simple  and  easily  understood  by  even  the  uninitiated.  But  “follow  shot  cf 
Nancy,”  “another  angle,”  “fade  in,”  “cut  to,”  “on  sound  track,”  etc.,  can  be  rather  bewildering  to  a 
mere  reader.  Even  if  eventually  one  could  completely  understand  such  directions,  they  would  still 
show  the  “reading  action”  and  clutter  up  the  story.  The  background  built  up  in  the  opening  scene, 
for  example,  must  be  very  effective  on  the  screen,  but  as  reading  matter  it  does  little  more  than  weary 
and  confuse  the  reader.  The  style  of  the  preface  and  asides  (the  latter  of  wdiich  are  supposed  to  be 
reminiscent  of  G.  B.  Shaw)  is  I  believe,  Hollywood  at  its  worst,  cheaply  clever.  Call  me  highbrow,  if 
ycu  will,  but  I  still  believe  that  before  writing  is  put  in  book  form,  it  should  be  worth  such  permanence. 

P.  S.  As  the  daughter  of  an  exhibitor,  I  think  “The  Mighty  Barnum”  will  be  “good  box  office.” 


Save  yourself  from 

worrying  ABOUT  PRINTING 


DoN’T  be  like  the  exhibitor 
above.  He  doesn’t  know  that 
placing  his  printing  contract  with 
National  Penn  Printing  Company 
will  save  him  a  lot  of  thinking  as 
well  as  a  lot  of  worries.  Printing 
is  more  than  a  mechanical  process. 
It  involves  a  lot  of  catering  to  the 
particular  needs  of  the  client.  Be¬ 
cause  National  Penn  Printing 
Company  has  done  this  success¬ 
fully  for  many  years  it  can  right¬ 
fully  boast  of  being  the  industry’s 
leader  in  that  field. 


PrINTING  programs,  heralds, 
etc.,  is  only  part  of  the  battle. 
Rental  of  posters  and  paper,  etc., 
is  another  division  which  is  highly 
important  to  the  exhibitor.  Here, 
National  Kline  Poster  Company  is 
without  a  peer.  Not  only  effect¬ 
ing  economies  for  exhibitors  but 
providing  them  with  an  efficient, 
quick  means  whereby  they  can 
obtain  all  necessary  paper,  Na¬ 
tional  Kline  Poster  Company  has 
grown  because  exhibitors  need  it. 
Long  lists  of  satisfied  customers 
testify  to  this. 


National  Penn 
Printing  Co. 

1233  VINE  STREET 

PHILADELPHIA 


National  Kline 
Poster  Co. 

1307  VINE  STREET 

PHILADELPHIA 


OSCAR  LIBROS  AL  BLOFSON  SIMON  LIBROS 


28 


Jan  1 ' 35 


THE  PHILADELPHIA  EXHIBITOR 


FLASHES  FROM 
COAL  FIELDS 

By  PHIDU 

Harold  Leasius  has  taken  over  the  Magnet 
Theatre,  Minoka.  He  also  operates  Bulls 
Head,  Scranton,  and  Crystal  Theatre, 
Miners  Mills.  Name  of  new  house  be¬ 
comes  the  Minoka. 

Matt  O’Keefe,  Ritz  Theatre,  Scranton,  did  a 
nice  job  with  Babes  in  Toyland. 

Theatrical  bowlers  still  want  to  play  Vine 
Street. 

Majestic  Theatre,  Carbondale,  is  being  re¬ 
altered. 

Harry  Spiegel  still  selling  them  aplenty. 

No  news  from  the  Connellys,  Macks  or  Jan- 
oskis,  Nanticoke. 

Jerome  Engel,  Family  Theatre,  still  getting 
compliments. 

Jack  Jones,  formerly  Garden  Theatre,  West 
Pittston,  doing  nicely  with  his  Pittston 
coal  business. 

Joe  Elecker,  Strand  Theatre,  Scranton,  still 
plenty  on  the  job. 

J.  N.  Harry,  Strand  Theatre,  Berwick,  had  a 
grand  opening. 

Joe  Reed,  Stanley  Theatre,  Larkesville,  do¬ 
ing  a  fine  job  of  it. 

“Little  Men”  breaking  soon,  which  calls  at¬ 
tention  to  Doc  Spiegel,  A1  Spiegel  and 
Johnny  Gibbons. 

Jake  Moore,  the  bowling  king,  waiting  to 
topple  Vine  Street  over. 

Harry  Richards,  Lincoln  Theatre,  Plains,  is 
another  smart  showman. 

Mr.  and  Mrs.  Charles  Hopper,  Peoples  The¬ 
atre,  Shickshiny,  attended  Strand,  Ber¬ 
wick,  opening.  So  did  C.  Elmer  Dietrich, 
new'  congressman.  Likewise,  Ed  Con¬ 
nelly,  Stanley  Mack,  Stanley  Janoski,  Earl 
Courtright. 

Has  Tommy  Killean,  Ritz,  any  relations  in 
Forest  City? 

John  Bank,  Neutral  Theatre,  Simpson,  says 
one  day  of  operation  a  week  is  still  enough. 


Heard  In ' 


C 


ROSSTOWN 

Celebs  Come 
To  Town 


Abe  Waxman,  Gaumont  British  ad  and  pub¬ 
licity  chief,  hopped  into  town  to  arrange 
for  the  opening  of  "My  Heart  is  Calling.” 
George  Weeks,  sales  manager,  and  Arthur 
Lee,  executive,  were  also  in  town. 

Sid  Stanley,  Fay’s  impressario,  beamed  when 
one  of  his  operators  married  during  the 
holidays  and  went  to  New  York  for  his 
honeymoon. 

Moe  Verbin,  Europa  Theatre,  was  expecting 
a  lot  with  "Man  of  Aran.”  He  did  well 
with  Lenin. 

Charlie  Shisler  still  the  p.  a.  for  the  Lyric, 
burlesk. 

Grange  Theatre,  Broad  and  Grange,  opened 
Xmas  Day,  without  special  ceremonies. 


BRIGHT  EYES.  Edgar  Moss,  Fox  dis¬ 
trict  manager,  poses  at  the  bar  of  his 
suburban  home.  He  extends  a  blanket 
invitation  to  all  in  the  trade  to  come  and 
partake  of  his  imported  stock. 


Logan,  State,  Circle  and  Kent  (S-W),  sched¬ 
uled  to  run  vaudeville  Saturdays.  State 
(S-W)  may  go  to  split  week.  Stanley, 
Camden  (S-W),  has  added  Sunday  vaude¬ 
ville.  Harry  Biben  books  the  houses. 

James  Clark,  the  Horlacher  executive,  went 
to  New  York,  attended  the  AMPA  lunch¬ 
eon,  didn’t  win  the  prize. 

Stanley-Warner  district  managers  and  heads 
of  departments  gave  zone  manager  Leon¬ 
ard  Schlesinger  a  furniture  layout,  with 
glasses  and  silverware  of  all  sorts.  Names 
were  engraved  on  the  glasses,  indicating 
who  gave  what.  Schles  was  quite  thrilled. 

James  F.  “Jimmy”  Fraser,  formerly  with  the 
Trans  Lux  Theatre,  New  York  City,  is  now 
managing  the  Unique  Theatre,  here,  for 
Joe  Schwartz.  He  has  a  lot  of  friends 
here  who  wish  him  well  in  his  new  post. 

Political  gossip  has  S.  Davis  Wilson,  City 
Controller,  expected  to  make  a  fight  for 
legislation  allowing  equal  option  on  Sun¬ 
day  movies. 

Motion  Picture  Forum  held  a  December 
meeting  at  the  Warwick.  Albert  Howson, 
scenario  department,  Warners,  addressed 
the  body. 

New  seats  are  going  into  the  Belmont  The¬ 
atre.  American  Seating  has  the  job. 

Catholic  churches  throughout  the  city  are 
still  showing  features  for  admission,  re¬ 
ports  indicate. 

Drury  Theatre,  now  a  night  club,  may  turn 
back  into  a  theatre,  it  is  reported. 

John  Guerk,  Stanley-Warner  booking  aide, 
was  taken  home  with  pneumonia. 

Stanley-Warner  neighborhood  houses  will  be 
listed  in  the  new  “Evening  Ledger”  direc¬ 
tory,  beginning  this  week.  The  rate  has 
been  reduced  for  the  new  feature. 


Laemmle  Optimistic 

Carl  Laemmle,  in  a  letter  to  exhibi¬ 
tors,  is  extremely  optimistic. 

He  says  that  Universal  is  making 
“Princess  O’Hara,”  “The  Great  Zieg- 
feld,”  “The  Mystery  of  Edwin  Drood” 
and  other  big  numbers,  in  addition  to 
“The  Good  Fairy.” 


Warner  Exchange  Seeks 
Exhib’s  Aid  in  New  Drive 

Local  Body  Wants  to  Bring 

Home  Bacon 

Headed  by  William  Mansell,  exchange 
chief,  the  local  Warner  Brothers  ex¬ 
change  is  seeking  new  laurels  and  prize 
cash  in  a  new  drive. 

Big  push  extends  from  January  1-March  2, 
with  cash  prizes  to  all  employees. 

The  9-week  campaign  will  be  an  achievement 
for  the  local  office  if  exhibitors  co-operate,  and 
it  is  expected  that  they  will  help  the  boys  hit 
their  quotas. 

Salesmen  John  Bachman,  Charles  Beilan, 
Roger  Mahan;  bookers  Oliver  Guilfoyle,  Leo 
Hanna,  Dave  Cooper  and  Tom  Noble;  office 
manager  William  J.  Quinlivan  and  Miss  Irene 
Goenner,  speaking  for  the  front  office,  ask  ex¬ 
hibitors  to  make  Philadelphia  the  No.  1  War¬ 
ner  office. 


Kuykendall  on  Leases 

Ed  Kuykendall,  president,  MPTOA, 
on  leaving  for  his  home  in  Mississippi 
for  the  holidays  state:  “A  fair  and 
equitable  method  of  clearance  and  zon¬ 
ing  must  be  secured  for  the  theatre  own¬ 
ers  of  this  country  to  bring  some  sem¬ 
blance  of  orderly  procedure  out  of  the 
present  chaotic  condition  and  to  pre¬ 
serve  the  code,  much  of  which  is  based 
on  this. 

“It  is  also  our  firm  opinion  the  clause 
covering  interference  with  leases  must 
be  retained  even  though  it  may  not  be 
enforceable  as  it  now  reads.  It  has  been 
restrictive  and  we  must  find  a  way  to 
put  teeth  in  it  for  the  protection  of  all. 
It  is  necessary  to  fair  trade  practices. 
I  speak  not  only  as  president  of  the 
MPTOA  but  based  on  observations  as  a 
member  of  the  Code  Authority.” 


I  AM  A  THIEF.  Ricardo  Cortez,  Mary  Astor  and  troupe  are  included  in  the  Warner  pro 
duction. 


THE  PHILADELPHIA  EXHIBITOR 


Jan  1  ’  3  5 


29 


Heard  In 


w 


ILMINGTON 


Xmas  Spirit 
Big  Thing 


All  of  the  Wilmington  employees  went  to 
Philly  to  attend  the  dress  rehearsal  of  the 
Roxy  show  at  the  Mastbaum. 

Dwight  Van  Meter,  manager,  Aldine,  struck 
up  a  lively  acquaintance  with  Roxy  during 
the  latter’s  recent  visit  to  Wilmington. 

Mcrty  Levine,  Grand  Opera  House  manager, 
had  a  striking  cut-out  of  Chandu  with 
illuminated  hypnotic  eyes  in  his  lobby. 

Ben  Seligman,  manager,  Strand,  to  my  mind, 
had  the  neatest  Christmas  tree  in  his 
lobby. 

Leonard  Howard,  head  usher  and  clerk, 
Arcadia,  1  am  told,  trimmed  the  tree  in  the 
hanging  garden  over  the  inside  entrance 
of  the  Arcadia. 

Jimmy  Kearney,  assistant  manager,  Queen, 
aided  by  one  of  Manager  E.  I.  Lewis’  sons, 
trimmed  the  Queen  tree. 

Saleseanum-North  East  football  game  films 
shown  at  the  Aldine  and  the  Arcadia  did  a 
lot  to  bring  in  Catholic  patronage  in  these 
two  houses  right  on  the  heels  of  the  cir¬ 
culation  of  the  “Decency  Legion”  peti¬ 
tions.  Father  Tucker,  who  has  been  ham¬ 
mering  at  “salacious  films,  took  six 
priests  in  to  see  the  program  at  the  Aldine, 
and  personally  congratulated  Van  Meter 
on  his  program. 

Edman  Devenney,  assistant  manager,  Aldine, 
Acting  as  a  chief  of  service  of  the  Warner 
theatres,  Wilmington,  is  reported  doing  ex¬ 
cellent  work  with  the  ushers. 

“Little  Minister,”  Aldine,  was  being  pushed 
through  women’s  clubs.  Dwight  Van 
Meter  cited  that  the  Cleveland  Library 
picked  it  as  an  outstanding  film. 

W.  R.  McClintock,  assistant  manager,  Ar¬ 
cadia,  was  out  a  week  or  so  with  the 
grippe. 

E.  1.  Lewis,  manager.  Queen,  seemed  a  little 
afraid  the  trade  wouldn’t  understand  the 
squib  in  the  last  EXHIBITOR  saying  he 
never  tells  what  he  is  going  to  show  to¬ 
morrow.  He  explains  he  doesn’t  let  on 
in  his  "ads”  what  tomorrow’s  picture  will 
be  if  it  is  to  be  a  new  show. 

Two  “goofy”  mirrors  from  an  amusement 
park  were  installed  in  the  Arcadia  lobby 
and  foyer  to  gag  with  the  Wheeler  and 
Woolsey  film. 


Harry  Finney,  relief  usher,  Park,  an  d  Mi  ss 
Edna  Dobbins  “stepped  off”  to  Elkton, 
Md.,  and  got  married. 

Joe  DeFiore  had  a  Christmas  tree  in  his  lo  bby 
and  many  colored  lights  in  front,  making 
the  Park  present  its  usual  attractive  Christ¬ 
mas  appearance. 

Dick  Hayden,  door  man,  Arcadia,  tells  me  he 
is  quite  a  horseman. 

E.  I.  Lewis,  Queen,  has  put  up  two  new  types 
of  old  gold  frames  for  display  cards. 

Ben  Schindler,  manager,  Avenue,  gave  a  box 
of  ca  ndy  and  gift  to  every  child  at  his 
Santa  Claus  party. 

Films  for  foreign  lands  was  the  topic  of  the 
Wilmington  Better  Films  Council  held  at 
the  Y.  W.  C.  A.  Mrs.  Jeannette  W.  Em- 
rich,  teacher.  East  Coast  Preview  Commit¬ 
tee,  General  Federation  of  Women’s  Clubs, 
discussed  American  films  abroad. 

Local  No.  473,  Motion  Picture  Projectionists, 
1ATSE,  Wilmington,  elected  Philip  Jones, 
president;  Leon  H.  McCarus,  vice-presi¬ 
dent;  Albert  B.  Williams,  secretary;  Ed¬ 
ward  T.  Veasey,  treasurer;  Walter  F.  Scott, 
business  manager;  Thomas  Vane,  sergeant 
at  arms,  and  these,  with  Albert  Hughes, 
George  A.  Joseph  as  members  of  the  ex¬ 
ecutive  board. 

“Ben”  Schindler,  manager,  Avenue  Theatre, 
Wilmington,  put  on  a  special  midnight 
showing  of  an  all  Italian  film,  December 
2  1. 


Young  Timers,  organized  by  G.  Park  Weaver, 
assistant  manager,  Avenue  Theatre,  were 
given  a  rattling  good  Christmas  party  by 
Ben  Schindler,  manager,  theatre. 

Local  No.  473  now  has  a  membership  of  25. 

Fact  that  exactly  5000,  by  count,  called  to 
view  the  remains  of  pretty  Lillian  Retting, 
21,  cashier,  Strand  Theatre,  Wilmington, 
who  died  as  a  result  of  injuries  in  an  auto¬ 
mobile  accident  and  that  hundreds  of 
patrons  of  the  theatre  have  expressed 
their  sympathy  to  Manager  Ben  Seligman, 
should  be  a  testimonial  of  the  worth  to  a 
theatre  of  a  cashier  who  has  a  smile  or  a 
pleasant  word  for  every  patron.  Miss 
Retting  had  been  employed  by  Seligman 
for  five  years.  She  was  known  to  the 
“nabe's  patrons  as  well  as  “Ben”  or  P.  J. 
Murphy,  the  genial  doorman. 

When  it  comes  to  getting  “breaks ”  on  fire 
scares,  Warner  theatre  manager  in  Wil¬ 
mington  get  them.  The  latest  “scare"  was 
at  the  Arcadia,  December  22,  when  Christ¬ 
mas  traffic  was  jammed  as  firemen,  with 
gas  masks,  rushed  into  the  basement  of  the 
theatre  building  and  turned  off  the  oil 
heater  which  had  gone  wrong  in  some 
manner.  By  the  time  for  the  opening  of 
the  theatre  the  heater  had  been  corrected 
and  the  smoke  had  been  eliminated. 

Members  of  the  White  Eagle  football  team, 
Wilmington  Football  Association,  were 
guests  of  Roscoe  Drissell,  at  Loew  s  Park¬ 
way. 


SONS  OF  STEEL. 

Charles  Starrett, 
Polly  Ann  Young 
and  William  Bake- 
well  are  the  leads 
in  the  Chesterfield 
show,  distributed 
by  First  Division. 


The  FINEST  SERVICE  on  FILM  ROW  j 

' 

SPECIAL  RATES  TO  FILM  PEOPLE: 

Parking  All  Day  ........ 

High  Pressure  Washing  (any  type  car) 

TOW-CAR  SERVICE  —  ANY  PLACE  —  ANY  TIME 

25c 

75c 

fjgjg: 

APEX  GARAGE 

249-51-53  IV.  JUNIPER  STREET  .  £®55%Ba£»  AviSFll 

Phone:  LOCUST  8604  -  -  PHILADELPHIA 

Becker  Bros.,  Props. 

Road  Service  to  Patrons  -  Mechanic  Always  on  Duty  -  Never  Closed 

30 


Jan  1*35 


THE  PHILADELPHIA  EXHIBITOR 


READY 

REFERENCE 

EACH  COMPANY  LISTED  IS  AN 
AUTHORITY  IN  ITS  FIELD  AND 
IS  RELIABLE  AND  TRUSTWORTHY 


ACCOUNTANT  (Theatre  Spec.) 

Edwin  r.  Harris 

CERTIFIED  PUBLIC  ACCOUNTANT 

Denckla  Bldg.,  Philadelphia 

Specializing  in  Theatre  Bookkeeping.  Profit  and  Loss 
Statements  and  State  and  Federal  Tax  Returns 
for  more  than  19  years 

THE  SMALL  MONTHLY  SUM  WILL  SURPRISE  YOU 


AIR  CONDITIONING 


T 


kXPHOON 

‘ONDITIONINCCO. 


AIR  C 


COOLING 

VENTILATING 


BLOWERS  -  FANS 
f  AIR  WASHERS 

252  West  26th  St.,  New  York 


ARCHITECT 


THEATRE  DESIGN 

Remodeling  »  Building 


» 

LATEST  COMPLETED 

NEW  BROADWAY  HOLLYWOOD 

Camden,  Atlantic  City 

New  Jersey  New  Jersey 


DAVID  SUPOWITZ 

REGISTERED 

ARCHITECT 

246  S.  15th  St.,  Phi  la..  Pa.  Pennypacker  2291 


DECORATIVE  GLASS 


We  specialize  in  GLASS  for  Theatres 

Specify:  VARICOLITE 

See  the  new  mirror  booth  at  the 
IRIS  THEATRE,  Kensington  and  Allegheny 
Write  for  particulars  and  samples 

M.  KRAKOVITZ  AND  SONS,  CO. 

4TH  AND  MORRIS  STREETS,  PHILA. 
Dewey  8600  Main  2301 


DRAPERIES 

The  Larger  and  Greater— 

NOVELTY  SCENIC  STUDIOS 

- INC. - 

INTERIOR  DECORATIONS  :  DRAPERIES 

SCENERY  i  ACCOUSTICAL  TREATMENTS  :  RIGGING 

611-625  W.  43rd  St.  New  York,  N.  Y. 


FLAGS  AND  BANNERS 


R  Theatre  Marquee  Valances 
E  Wall  Banners 

IV  Net  and  Road  Banners 

X  Attractive  Colors — Sewed  or  Painted 

»  Letters — Featuring  All  Shows. 

,  Burgees — Pennants — Decorations 

U  Above  Also  Sold  Outright.  Order  Direct  From 

NATIONAL  FLAG  &  BANNER  CO. 

251-253  N.  13th  St.  Philadelphia,  Pa. 


BETWEEN  THE  PARAGRAPHS 


COMPETITION  BETWEEN  ALLIED 
AND  MPTOA  PROVES  OF  INTEREST 

With  the  MPTOA  and  Allied  States  proceeding  along  different 
lines,  it  is  quite  evident  that  they  are  together  in  at  least  one  point, 
acquiring  more  units.  Allied,  with  directors’  meetings  and  regular 
confabs,  has  been  invading  the  southern  territory  quite  a  bit.  It  is  no 
secret  that  Allied  aspires  to  have  its  units  in  all  districts,  especially 
where  MPTOA  is  strong. 

MPTOA,  on  the  other  hand,  seeks,  also,  to  have  units  where  Allied 
may  have  strength. 

In  addition  to  the  above  developments,  the  picture’s  interest  is 
heightened  by  the  apparent  disregard  of  both  sides  by  some  exhibitors, 
who  desire  independent  organizations  without  any  attachment.  Mean¬ 
while,  those  who  advocate  a  national  congress  of  exhibitors  also  are 
attempting  to  further  their  aims. 

The  disorganized  picture  is  almost  irritating.  Unless  the  industry’s 
exhibition  factions  tighten  their  lines,  they  will  find  themselves  at  a 
great  disadvantage  when  legislation  of  a  national  character  comes  up. 

ATTACKS  ON  THE  CODE 
WILL  PROBABLY  CONTINUE 

With  the  zoning  problem  such  a  headache  that  immediate  action 
is  impossible,  the  code  is  likely  to  be  a  subject  for  plenty  of  attacks 
from  factions  who  do  not  care  for  the  boards’  partial  success. 

There  is  no  question  that  where  the  boards  have  administered  with 
fairness,  everything  is  hunky-dory.  In  some  spots,  there  may  be 
occasion  for  squawks,  but  it  would  be  unfair  to  assert  that  the  code 
has  failed. 

In  a  business  where  there  has  been  plenty  of  opportunity,  within 
a  quarter  of  a  century,  to  think  up  and  practice  all  sorts  of  wrongs,  it 
is  useless  to  ask  that  a  code  abolish  all  of  them.  But  in  the  present 
situation,  the  code  boards  aren’t  doing  so  badly.  Whatever  their  short¬ 
comings,  there  are  many  exhibitors  who  have  benefited. 

PROPORTION  OF  WEAK  SISTERS 
STILL  AS  GREAT  AS  EVER 

The  industry  is  delivering  hit  pictures,  but  it  is  also  handing  out 
plenty  of  weak  sisters.  While  features,  generally,  are  of  higher  stand¬ 
ard  than  formerly,  the  duds  flop  just  as  hard,  regardless  whether  or 
not  the  better  grade  reaches  a  new  high. 

Especially  is  the  box  office  of  the  lesser  class  apparent  since  most 
companies  whisper  about  the  duds  between  shouts  about  the  smashes. 
If  someone  would  only  call  slight  attention  to  the  in-betweens,  ex¬ 
hibitors  would  feel  better  when  they  are  forced  to  date  them  in. 

ANNUAL  OPTIMISM  TALKS 
COME  FROM  EXECUTIVES 

This  is  the  time  of  year  when  the  annual  “good  year”  predictions 
are  written  and  printed.  Practically  any  president  will  say  that  1935 
will  top  them  all  just  as  in  1933-32-31  they  predicted  the  same  thing 
for  the  year  to  come. 

After  all,  one  couldn’t  expect  anything  but  an  optimism  talk,  else 
this  wouldn’t  be  picture  business. 

And  who  knows  but  that  1935  may  be  a  good  year. 

DOUBLES,  GIVEAWAYS  GOING 
IN  FOR  COURT  TESTS 

Advocates  of  double  features  and  giveaways  intend  to  take  their 
fights  into  court  if  they  are  checked  through  the  code  or  agreements. 

Heartened  by  failure  of  various  zones  to  check  premiums,  the 
premium  companies  intend  to  curb  any  blocking  of  the  practice  in  any 
spot,  while  double  feature  advocates  have  already  started  their  fight 
on  restrictions  stopping  twin  bills. 

HOBART  MANN. 


THE  PHILADELPHIA  EXHIBITOR 


Jan  1'35 


31 


THREE  FOR  UNIVERSAL.  Valarie  Hobson,  in  “Mystery  of  Edward  Drood,”  Baby  Jane 
and  sister  and  Rochelle  Hudson  are  current  Universal  favorites. 


Heard  In 


A  good  time  was  had  by  all  at  a  Christmas 
party  given  by  Sam  Gilman,  manager, 
Loew’s  Regent  Theatre,  Harrisburg,  and 
his  assistant,  Bob  Etchberger,  December 
24.  It  was  indeed  a  very  merry  Christmas 
for  Sam  Gilman  with  somebody  from  Bal¬ 
timore  occupying  Sam’s  official  office  chair 
during  the  holiday  festivities.  "Somebody” 
looks  like  the  girl  in  the  picture  on  Sam’s 
desk. 

Among  the  first  customers  at  Loew’s  Regent 
Theatre,  Harrisburg,  opening  ’’The 
Mighty  Barnum,”  were  300  Harrisburg 
newspaper  carriers. 

Manager  Jack  D.  O’Rear,  Majestic,  received 
innumerable  compliments  on  beautiful 
Christmas  decorations  at  his  theatre.  He 
gave  credit  to  his  superintendent,  Bill  Man- 
ahan;  floor  manager,  Henry  Houck;  main¬ 
tenance  man,  Harry  Beck,  and  doorman, 
Harvey  Keddy. 

Victoria,  Harrisburg,  had  Oriental  atmos¬ 
phere  for  “Chu  Chin  Chow,”  which 
opened  Christmas  Day.  Manager  Jerry 
Wollaston  burned  sweet-smelling  incense. 

Colonial,  Harrisburg,  added  to  Yuletide 
spirit  with  Christmas  carols,  broadcast 
from  the  front  of  the  theatre  by  means 
of  an  electric  pick-up  on  phonograph  re¬ 
cords  by  arrangement  of  Spencer  Colise. 

Whispers  of  matrimony  are  heard  among  the 
personnel  at  Colonial,  Harrisburg,  but 
Miss  Pearl  Hammaker,  Colonial  usher,  says 
everyone  seems  to  know  but  her. 

Under  the  management  of  Alvin  Hostler, 
Altoona,  State  Theatre,  Wilmer  and  Vin¬ 
cent,  Harrisburg,  re-opened  December  24. 
State  will  use  a  picture  policy  only.  Man¬ 


ager  Hostler  succeeds  Francis  Deverter, 
who  remains  at  the  State  as  general  super¬ 
intendent.  Miss  Mary  Ellen  Hatfield, 
usher,  Victoria,  Harrisburg,  has  been 
transferred  to  the  State  as  cashier.  Jerry 
Wollaston,  Victoria  manager,  announced 
Miss  Katherine  Whittington,  relief  ticket 
taker,  becomes  the  new  usher  at  the  Vic¬ 
toria.  Miss  Rose  Handshaw  is  new  relief 
ticket  taker. 

First  number  of  Wilmer  and  Vincent’s 
“Amusement  Guide,”  to  be  a  weekly  pub¬ 
lication,  was  issued  recently  by  C.  Floyd 
Hopkins,  district  representative,  W.  and  V. 
theatres,  Harrisburg.  An  8-page  booklet, 
II  by  8  inches  in  size,  “Amusement  Guide” 
contains  interesting  comment  on  the  film 
plays  and  actors  appearing  or  scheduled 
to  appear  at  Harrisburg’s  W.  and  V.  the¬ 
atres,  Majestic,  Colonial,  Victoria  and 
State. 

Samuel  Gilman,  Loew’s  Regent,  Harrisburg, 
made  his  debut  “on  the  air”  last  week 
through  the  courtesy  of  Harrisburg  Radio 
Station  WHP. 


Audio  Two-Reeler 

Audio  Productions,  Inc.,  has  just  completed 
a  two  reel  comedy  featuring  Harry  Langdon, 
whose  services  for  this  subject  were  obtained 
through  arrangements  with  Columbia.  The 
comedy  is  entitled  “Love,  Honor  and  Obey  (the 
Law)’’  and  will  receive  special  release  in  the 
early  part  of  the  new  year.  It  was  produced  at  > 
General  Service  Studios  with  Leigh  Jason  di¬ 
recting  under  the  supervision  of  Frank  Speidell, 
Director  of  the  Industrial  Division  for  Audio 
Productions. 


Schwalbe  Sues 

Harry  Schwalbe,  prominent  exhibitor,  is  re¬ 
ported  bringing  suit  against  Stanley  Company 
of  America  to  examine  the  books. 

He  is  bringing  the  action  as  a  stockholder. 


THE  GREAT  BARNUM.  Wallace  Beery  and  Adolphe  Menjou  are  the  names  with  which 
to  sell  UA  and  20th  Century  picture. 


HEATING  and  VENTILATING 


INTERIOR  DECORATORS 


Theatrical 

Decorating 

OUR  SPECIALTY 
Phone 

Rlttenhouse  7828 
2315  Walnut  St. 
Phlladalphla 


'ARMANBC-IFMCCI 

TIIVHI 


J.  SEIDMAN  :  A.  WEINBERG 

:  D.  BRODSKY 

Paramount  Qecorating  (Jo.,  |nc. 

STAGE  SETTINGS  :  DRAPERIES 

CARPETS  :  PAINTING  AND  DECORATING 

311  North  13th  Street  Philadelphia,  Pa. 

LIGHTING  FIXTURES 


VOIGT 


NEW 


DECORATIVE  LIGHTING 

FOR  YOUR  THEATRE 

DRINKING  FOUNTAINS  DIRECTION  SIGNS 


I2™£r  Monlqomery  Ave.  Phila.Pa 


MARQUEES  AND  SIGNS 

ccceLecTRic  siGn  co 

JOv  1133-  LonG  iSLflno  cuy  n.y. 
BUILD6RS  OF  neon  A  6L£CTR1C 


iilikMIUi* 


GSTimflTGSe  SKGTCHGS  CH€€RFULLy  Given' 

PREMIUMS 


SOUND  SERVICE 

WE  SOLVE  YOUR  fOUNC  PROBLEMS 


holmes 


GA.McCrork 

SOUND  ENGINEER 

262  N. 13th  ST. 
PHILADELPHIA 
Day  Phone:  RIT  4529 
Night  Phone:  SHE  0805 


32 


Jan  1 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


PREMIUMS 


ij(\  PREMIUM^ 
£AJ  DEALS  aiCcwai \JJ  i 


E 


UALITY 


PREMIUM  fZ 
DISTRIBUTORS' '"K\ 


H  ome  Office:  1305  Vine 

PHILADELPHIA,  PA. 
Send  for  YOUR  Copy  TODAY 


iQp*ci 

C4TAl0C 


I 


STATIONERY 


jNfATIQNAL.glATIONERS 


Walnut  1760-1761  1028  ARCH  STREET 

Race  4911-4912  Philadelphia,  Pa. 


MURDER  IN  THE  CLOUDS.  Lyle  Talbot  and  Ann  Dvorak  are  the  leads  in  the  Warner 

action  show. 


THEATRE  EQUIPMENT 


"4 -STAR"  SERVICE/ 

★  Equipment  of  Known  Quality  Backed  by 
a  Guarantee  of  Satisfaction. 

★  Service  from  a  Local  Branch  by  Men  you 
Know  and  Trust. 

★  Priced  with  the  Benefit  of  the  Mass  Pur¬ 
chasing  Power  of  a  National  Organization. 

★  Guaranteed  by  all  of  the  National  Re¬ 
sources  of  a  National  Institution. 


National  Theatre  Supply  Company 


mjijj  vyvrr| 

PRINCIPAL.  CITIES  — ' 

THERE’S  A 
STORE  NEAR 

Jlpkror^&J 
1  fll 

—AND  A 

L  MAN  YOU 

YOU —  KNOW 


CLEM'S 

MOTION  PICTURE  SUPPLY  HOUSE 

The  Most  Complete  Independent 

Supply  House  in  the  'Terri tor)  ! 

255  North  13th  Street  -  Philadelphia 

SPRUCE  10e4  EXPERT  REPAIRING 


UNIFORMS 


English  Mess  Jackets  (P/ 
for  Ushers  -  -  -  -  #©■ Y  J 

Up-to-Date — Snappy - Inexpensive 

Any  Color  Gabardine 

WRITE  FOR  INFORMATION 

AMERICAN  UNIFORM  CO. 

134  So.  11th  St.  Phila.,  Pa. 


TICKET  REGISTERS 


Announcing  the 

NEW 

Silent- Automatic 

Ticket  Register 

1935  Noiseless  Model  X 

Write  for  Details 

A  MODERN  ELECTRICAL  PRODUCT 

At 

sir 

Saving 

STANDARD  TICKET  REGISTER  CORP., 

1600  Broadway,  New  York  •  Geo.  Mead.  gin.  m». 

March  of  Time  Release 
Scheduled  for  Jan.  25 

First  Division  Sales  Force  Hears 
News  at  Convention 

First  Division’s  first  mid-season  meet, 
held  at  the  Park  Central,  New  York,  ac¬ 
quainted  branch  managers  and  salesmen 
of  First  Division’s  various  branch  offices 
throughout  the  country  with  the  March 
of  Time  campaign,  to  be  distributed  by 
First  Division. 

A  screening  of  “Hei  Tiki”  was  held  fol¬ 
lowed  by  a  Christmas  party  at  the  New  York 
exchange.  At  the  Park  Central,  an  all-day  ses¬ 
sion  saw  the  executives  of  Time;  March  of 
Time;  Batton,  Barton,  Durstine  and  Osborne; 
and  First  Division  all  addressing  the  men,  out¬ 
lining  the  campaign  and  the  importance  of  the 
March  of  Time  series. 

Among  those  on  the  dais  were :  Harry 
Thomas,  president ;  Charles  Rcsenzweig,  sales 
manager,  toastmaster ;  A1  Friedlander,  vice- 
president  and  director  of  advertising  and  pub¬ 
licity ;  John  Curtis,  vice-president,  First  Divi¬ 
sion  ;  Stuart  Webb,  president,  Pathe ;  Roy  Lar¬ 
sen,  vice-president,  Time  magazine  and  origina¬ 
tor,  March  of  Time  on  the  air;  John  Mart’n, 
managing  editor,  Time,  and  editor  March  of 
Time;  Arthur  Pryor  Jr.,  in  charge  of  the 
radio  department  of  Batton,  Barton,  Durstine 
and  Osborne,  also  handling  the  March  of  Time 
account;  Dan  Longwell,  in  charge  of  promotion 
of  Time  and  March  of  Time;  Louis  de  Roche- 
mont,  formerly,  Fox  Movietone,  originator  of 
Magic  Carpet  series,  and  now  technical  director 
of  March  of  Time  on  the  screen,  and  Ralph 
Rolan,  Batton,  Barton,  Durstine  and  Osborne, 
who  handles  the  advertising  account  of  Time. 
Also  Frank  Look,  Jules  Chapman,  Dario  Far- 
ralla,  Fred  McConnell  and  Pat  Garyn,  eastern 
and  western  sales  managers  of  March  of  Time 
for  First  Division. 

Larsen  gave  an  interesting  and  detailed  ac¬ 
count  of  the  biography  of  Time  and  March  of 
Time  to  the  present  day.  as  did  John  Martin, 
who  gave  the  humorous  side  of  the  growth  of 
Time  to  the  present  day,  from  its  humble, 
collegiate  beginning  to  the  place  it  holds  today. 
Longwell  explained  in  full  detail  the  promotion 
angle  of  March  of  Time,  its  valuable  back¬ 
ground.  DeRochemont,  Pryor,  Rolan  all  ex¬ 


plained  various  angles  on  the  March  of  Time 
series,  tracing  the  background  of  the  feature. 
Thomas,  Friedlander,  McConnell,  and  Garyn 
each  delivered  inspiring  talks  to  the  group  on 
the  salient  selling  points  of  the  March  of 
Time  feature. 

It  was  decided  to  sell  March  of  Time  feature, 
nationally,  to  a  limited  number  of  theatres,  to 
be  pre-released  January  25,  playing  day  and 
date  at  that  time,  each  theatre  to  receive  listing 
in  Time  and  Fortune  magazines,  in  conjunction 
with  a  giant  advertising  campaign. 

Those  attending  the  convention  included  Mor¬ 
ris  Epstein,  J.  L.  Rose,  Meyer  Cruber,  Sam 
Rosen,  Harry  Brown,  Elmer  Lux,  William  La- 
Sance,  Maurice  Lebensburger,  Milton  Cohen, 
Joe  Skirboll,  Snakes  Richardson,  Lee  Goldberg, 
Henry  Ellman,  all  branch  managers.  Sales¬ 
men  were:  Edward  Flochstim,  Robert  Wolfe, 
Michael  Thomas,  Samuel  Haas,  Moe  Sherman, 
Mike  Levinson,  John  Schaeffer,  Peter  Rosian, 
Morris  Oletsky,  Dave  Thomas,  Billy  Benson, 
Dick  Perry,  A1  Glaubinger,  Sid  Kulick,  Abe 
Blumstein,  Manny  Myers. 


YORK 


Fire  Chief  L.  Ellis  Wagner,  and  director  of 
public  safety,  Paul  E.  Zieglar,  were  the 
guests  of  Sid  Poppay,  Rialto,  when  he  was 
showing  “Night  Alarm.” 

Sidney  Poppay  issued  a  special  herald,  paid 
for  by  a  local  advertiser  when  he  drew 
“Great  Expectations.”  Herald  went  into 
the  schools  where  he  plugged  his  kiddie 
show.  He  drew  on  his  friends,  the  news¬ 
dealers,  for  a  free  plug  for  “Our  Daily 
Bread,”  tieing  in  his  newsstand  plug  with 
an  editorial  running  currently  in  Liberty. 

Irving  Dunn,  Ritz,  pressed  his  kiddie  prices 
during  Christmas  week  when  the  children 
were  free  from  school. 

Cleon  Miller,  Strand,  and  Abe  Halle,  Capi¬ 
tol,  were  host  to  nearly  3,000  kiddies, 
December  24,  at  a  special  Christmas  treat 
arranged  through  co-operation  with  the 
local  lodge  of  Elks. 


READING 


Bob  Suits  hopped  to  Washington,  to  be 
awarded  a  plaque  for  showmanship  by 
Senator-elect  Joseph  F.  Guffey.  James  Far¬ 
ley  watched  the  commendation  being  given 
to  the  Loew’s  Regent  manager. 


THE  PHILADELPHIA  EXHIBITOR 


33 


1  -Jan. -35 


c  n  ■  1  n 

J  1  -*-Who  made  it? 

4  Is  it  family  or  adult  type  ? 

h. Point  Kpvipws 

2  Who's  in  it  ? 

5  What's  it  about  ? 

V  I  Villi  llvVIviVO 

^  3  How  good  is  it  ? 

6  -►Running  Time? 

COLUMBIA 

U 

METRO 

0 

FIRST  DIVISION 

Mills  of  the  Gods 


Family 

Drama 

72m. 


Biography  of  a 

Bachelor  Girl  (507) 


Adult 
Comedy  Drama 
83m. 


May  Robson,  Victor  Jory,  Fay  Wray,  Ray  W alburn, 
Sam.  Hinds,  Albert  Conti,  James  Blakeley. 

Tale  of  a  wealthy  woman-owner  of  a  big 
factory  who  lets  her  children  run  the  place  and 
finds  they  can  spend  profits  but  can't  make 
money,  “Mills  of  the  Gods”  misses  out  some¬ 
where.  Romance  includes  daughter  falling  for 
a  strike  leader.  Eventual  windup  sees  the 
woman-owner  taking  care  of  a  perilous  situa¬ 
tion  by  taking  back  control  of  the  factory. 
Show  doesn’t  impress  any  too  highly. 

Estimate:  So-so. 


White  Lies  (3029)  Melodrama 

65m. 

Walter  Connolly,  Fay  Wray,  Victor  Jory,  Leslie 
Fenton,  Irene  Hervey,  Robert  Allen,  William 
Demarest. 

Another  in  the  newspaper  cycle,  with  Con¬ 
nolly  a  publisher  who  sacrifices  everything  for 
the  front  page.  Daughter,  Fay  Wray,  gets  in¬ 
volved  in  a  murder  mess  and  is  helped  out  by  a 
policeman,  Victor  Jory,  also  the  love  interest. 
Connolly  does  a  better  job  than  the  vehicle 
deserves.  Crime  insinuations  make  it  n.  g.  for 
family  trade. 

Estimate:  Filler. 


The  Westerner  (5202)  Western 

57  m. 

Tim  McCoy,  Marion  Shilling,  Joe  Sauers,  Hooper 
Atchlcy,  Ed  LeSaint,  Harry  Todd,  Ed  Cobb,  Al  Smith, 
John  Dilson. 

When  cattle  rustling  starts,  Tim  McCoy  gets 
on  the  job,  exposes  the  villain,  and  with  the 
aid  of  Midnight,  the  devil  horse,  finally  cap¬ 
tures  him.  This  hits  the  usual  Tim  McCoy 
standard  and  will  prove  satisfactory  in  the 
action  houses.  It  has  the  usual  ingredients. 

Estimate:  Suitable  western. 


GAUMONT  BRITISH 


My  Heart  Is  Calling  Musical 

88m. 

Jan  Kiepura,  Marta  Eggerth,  Sonnie  Hale,  Ernest 
Thesiger,  Hugh  Wakefield,  Jeane  Stuart,  Marie  Lohr, 
John  Singer. 

Well  made,  excellently  produced  British 
musical,  .this  picture  is  destined  to  bring  a  lot 
of  people  into  theatres  who  were  never  there 
before.  It  is  not  only  a  prestige  builder  for 
foreign  productions  but  it  is  decidedly  satisfac¬ 
tory  entertainment.  Jan  Kiepura,  who  scored  in 
"Be  Mine  Tonight,”  has  another  fat  role,  and 
he  is  ably  assisted  by  Marta  Eggerth  and 
Scnnie  Hale.  Story  revolves  about  a  grand 
opera  company  and  its  financial  troubles,  and 
brings  in  portions  of  grand  opera  as  well.  Show 
is  a  credit  to  British  production. 

Estimate:  Okay. 


Ann  Harding,  Edward  Everett  Horton,  Robert 
Montgomery,  Edward  Arnold,  Charles  Richman,  Una 
Merkel,  Donald  Meek,  Wil'ard  Robertson,  Greta  Meyer. 

Smart  comedy  for  the  better  class  houses  that 
will  help  restore  Ann  Harding  in  the  good 
graces  of  movie  fans,  “Biography”  ought  to  get 
by  on  its  name  appeal,  alone.  Show  has  been 
directed  with  an  eye  toward  comedy  value,  with 
Horten  and  Montgomery  doing  a  large  part 
of  the  work.  Miss  Harding  seems  brighter  than 
in  seme  of  her  recent  productions.  As  a  girl 
who  is  going  to  write  her  biography  for  the 
young  editor  who,  incidentally,  loves  her  in 
addition  to  publishing  a  torrid  publication,  she 
is  fine.  Horton,  as  a  candidate  for  office  and 
a  former  lover  of  the  heroine  who  might  be  in¬ 
volved  if  the  story  were  published,  is  also  okay. 

Estimate:  Class  comedy. 


The  Band  Plays  On 

(541) 


Comedy 


Family 

Drama 

87m. 


Robert  Young,  Betty  Furness,  Stuart  Erwin,  Rus¬ 
sel1  Hardie,  Preston  Foster,  Will  Tannen,  Leo  Car¬ 
rillo,  Ted  Healy,  David  Durand,  Joe  Sauers,  Betty 
Jane  Graham. 

Collegiate  comedy-drama  of  a  quartet  of  boys 
who  rise  from  reform  school  to  gridiron  prow¬ 
ess,  “The  Band  Plays  On"  is  handicapped  only 
because  it  is  a  football  story  too  late  for  the 
football  season.  As  a  programmer  it  should 
prove  generally  satisfactory,  even  though  it 
would  have  been  more  valuable  a  few  months 
before.  Show  contains  featured  names,  fits 
into  the  program  groove  without  any  trouble. 

Estimate:  Fair  program. 


The  Night  Is  Young  (526)  Musical 

83m. 

Ramon  Novarro,  Evelyn  Laye,  Edward  Everett 
Horton,  Charles  Butterworth,  Rosalind  Russell,  Una 
Merkel.  Donald  Cook,  Cecilia  Parker,  Albert  Conti, 
Charles  Judels,  Herman  Bing,  Henry  Stephenson. 

Well  made,  well  cast,  star  studded  operetta 
with  a  score  by  Oscar  Hammerstein,  2nd,  and 
Sigmund  Romberg  about  a  prince  and  a  com¬ 
moner  that  will  please  patrons.  Show  is  of 
usual  operetta  type,  has  been  directed  with  spe¬ 
cial  attention  to  pace,  and  should  pull  in  a  sat¬ 
isfactory  business  if  not  overwhelming.  Oper¬ 
etta  style  is  along  familiar  pattern,  but  that 
doesn’t  handicap.  Background  is  Vienna,  which 
also  helps.  Metro  has  contributed  the  usual  fine 
production. 

Estimate:  Well  done. 


What  Do  You  Think? 

it  is  the  aim  of  this  publication  to  give  its  readers 
every  possible  service.  Revision  of  the  page  is  an 
attempt  to  offer  a  concise  reviewing  form  that  will 
help  every  exhibitor.  Your  suggestions  and  criticisms 
are  welcomed.  Write  in  now  and  tell  us  whether 
you  like  this  or  not. 


The  Tonto  Kid  (3059)  Western 

58m. 

Rex  Bell,  Ruth  Mix,  Buzz  Barton,  Joe  Girard,  Mur¬ 
dock  McQuarrie,  Theodore  Lorch,  Jane  Keckley. 

First  Rex  Bell  western  of  a  new  series,  “The 
Tonto  Kid”  has  more  story  than  the  usual  open 
air  drama,  but  should  please  just  as  much  as 
the  others.  When  the  heiress  to  a  wealthy 
ranch  is  thought  dead,  the  heroine  impersonates 
her  to  get  the  money,  later  turns  on  the  deal 
to  prevent  such  a  fraud,  and.  with  the  aid  of 
the  hero,  outwits  the  crooked  lawyer  and 
straightens  things  out.  The  triple  combination 
should  help. 

Estimate:  Fast  moving. 


FOX 


Charlie  Chan  in  Paris  (526)  Mystery 

70m. 

Warner  O’. and,  Mary  Brian,  Thomas  Beck,  John 
Miljan,  Erik  Rhodes,  Minor  Watson,  Dorothy  Appleby, 
Murray  Kinnell,  Ruth  Peterson ,  Keye  Luke. 

Good  entrant  in  the  Charlie  Chan  series  and 
certain  to  gross  where  they  follow  the  wily 
Chinaman.  Setting,  this  time,  is  Paris,  and 
bends  are  involved,  but  it  doesn’t  take  Chan 
long  to  find  out  what’s  what.  Show  has  been 
directed  with  an  especial  eye  to  pace,  with 
result  satisfying.  As  one  of  the  many  Chans, 
it  rates  with  the  best  of  them. 

Estimate:  Okay  Chan. 


The  County  Chairman  (525)  Comedy 

78m. 

Will  Rogers,  Berton  Churchill,  Evelyn  Venable, 
Stepin  Fetchit,  Kent  Taylor,  Louise  Dresser,  Jan 
Duggan,  Charles  Middleton,  Robert  McWade,  Frank 
Melton,  Michael  Rooney. 

Another  ace  from  Will  Rogers  and  the  usual 
big  grosser  where  his  name  brings  him  in.  Show 
is  the  same  down  to  earth  Rogers  material  and 
will  satisfy  in  all  spots.  As  a  country  poli¬ 
tician  who  triumphs  over  all  opposition,  Rogers 
strolls  through  without  any  trouble.  Cast  is 
hand-picked,  with  Stepin  Fetchit  as  good  as 
ever.  Picture  is  ideal  for  the  family  trade. 

Estimate:  Ace  Rogers. 


MONOGRAM 


Million  Dollar  Baby  (3011)  Comedy 

64m. 

Ray  Walker,  Jimmy  Fay,  Arline  Judge,  George  E. 
Stone,  Jeanette  Loff,  Eddie  Kane,  Rolf  Harolde,  Paul 
Porcasi,  Willard  Robertson,  Lee  Shumway. 

Comedy  of  a  contest  to  find  a  child  star  for 
the  movies,  use  of  a  boy  dressed  as  a  girl  to 
win,  disappearance  of  the  boy,  his  apparent  kid¬ 
napping  and  the  eventual  wind-up-and-all-is- 
okay,  “Million  Dollar  Baby”  is  highly  exploit¬ 
able.  In  addition,  there  is  music.  Jimmy 
Fay,  the  newcomer,  offers  something  for  exhibi¬ 
tors  to  sell  and  nature  of  the  story  makes  pic¬ 
ture  okay  for  the  neighborhoods. 

Estimate:  Good  nabe  bet. 


M-3S 


34 


THE  PHILADELPHIA  EXHIBITOR 


FIRST  NATIONAL 


Murder  in 

the  Clouds  (877) 


Family 
Action  Drama 
61m. 


Lyle  Talbot ,  Ann  Dvorak,  Gordon  Westcott,  George 
Cooper,  Henry  O'Neill,  Arthur  Pierson,  Robert  Light, 
Charles  Wilson,  Wheeler  Oakman,  Russell  Hicks. 


Melodrama  of  the  air,  with  a  secret  formula 
for  a  deadly  explosive  mingling  with  love  and 
romance,  with  the  result  okay  for  action  advo¬ 
cates.  Cast  contains  some  names  that  can  be 
sold,  and  not  a  moment  is  wasted  throughout 
the  picture.  Against  all  odds,  the  plucky  hero 
fights  on  and  in  the  end,  with  the  aid  of  the 
army  fliers,  all  is  well.  The  show  packs  plenty 
of  punch  for  the  type  of  houses  liking  this 
sort. 


Estimate:  Okay  air  meller. 


UNIVERSAL 


I’ve  Been  Around 


(8025) 


Family 
Comedy  Drama 
74m. 


Chester  Morris,  Rochelle  Hudson,  Phyllis  Brooks, 
G.  P.  Huntley,  Jr.,  Isabel  Jewell,  Ralph  Morgan. 


Average  production  of  a  girl  who  marries 
one  fellow  to  spite  another  and  the  usual  com¬ 
plications  that  always  follow.  Show  is  short 
on  name  strength  and  a  lot  else,  and  won’t 
make  much  of  an  impression  everywhere.  Title 
won’t  be  of  any  help,  either.  There  is  a  song 
number  that  isn’t  bad,  some  of  the  performances 
are  above  the  general  average,  but,  on  the  whole, 
the  show  misses  because  of  what  it  lacks  gen¬ 
erally. 


Estimate:  Misses. 


Federal  Agent 


Family 

Melodrama 

58m. 


Bill  “ Screen ”  Boyd,  Irene  Ware,  Don  Alvarado, 
Lenita  Lane,  George  Cooper. 

This  is  the  one  about  the  secret  formula  and 
the  U.  S.  Secret  Service  man  who  risked  all  to 
save  the  day.  Eventually  he  does,  but  the  audi¬ 
ence  suspects  the  plot  long  before  the  last  reel 
unwinds.  However,  the  show  is  interesting, 
should  please  the  melodramatic  fans  who  aren't 
too  particular.  Some  of  the  faces  can  be  sold. 

Estimate:  Average  inde  meller. 


Kidnapping  Gorillas 


Family 

Travel 

59m. 


Travel  film  of  the  Burbridge  expedition  in  Africa. 

Of  a  type  similar  to  others  seen  before,  this 
jungle  film  of  an  expedition  which  sought  to 
capture  gorillas  is  interesting  and  has  its  good 
points  even  though  the  ground  it  covers  is 
familiar.  Show  can  be  sold  as  much  as  others 
in  its  division,  with  the  same  number  of  high 
spots.  It  is  of  usual  grade  in  the  jungle  film 
department. 


Estimate:  Usual. 


_  .  _  Family 

tombstone  terror  Western 

60m. 

Bob  Steele,  Kay  McCoy.  George  Hayes,  Earl  Dwier, 
John  Elliott,  Hortense  Petra,  Ann  Howard,  Nancy 
DeShon,  Frank  McCarroll. 

This  time  our  Bob  takes  two  parts,  one  a 
good  brother,  the  other  not  so  good.  But  even 
this  doesn't  prevent  him  from  stopping  cattle 
rustling  and  saving  the  day  and  the  girl.  Show 
is  a  typical  Steele  western,  which  means  that 
the  folks  will  go  for  it  in  the  same  way  as  the 
others.  Picture  packs  plenty  of  action  and 
what  more  is  needed? 

Estimate:  Okay  western. 


Family 

Life  Returns  Drama 

— m. 

Lois  Wilson,  Onslow  Stevens,  George  Breakston, 
Valerie  Hobson,  Stanley  Fields,  Dick  Quine. 

Drama  with  a  large  part  of  its  interest  the 
fight  of  Dr.  Robert  E.  Cornish  to  bring  back 
to  life  dogs  which  died,  the  show  has  a  lot  of 
exploitation  value  even  if  it  is  short  on  names. 
A  picture  away  from  the  beaten  path,  it  might 
be  able  to  be  sold  better  in  some  spots  than 
others.  No  question  but  that  it  holds  interest 
all  the  way  and  picture  is  well  acted  and  has 
selling  possibilities. 

Estimate:  To  be  sold. 


STATE  RIGHTS 


FOREIGN 


Don  Quixote 


Adult 

Classical 

78m. 


Feodor  Chaliapin,  George  Roby,  Emily  Fitzroy, 
Sydney  Fox,  Renee  Valliers. 

Artistic  production  with  an  opera  name  to 
sell  that  will  do  its  best  in  the  artier  type  of 
houses.  Production  is  enterprising,  although 
Chaliapin  acts  like  an  opera  star  and  not  so 
much  like  Don  Quixote  could  be  imagined  as 
performing.  Comedy  seeks  to  predominate 
but  doesn’t  always  get  across.  Backgrounds, 
atmosphere,  scenic  shots  are  okay,  and  where 
selling  is  possible,  the  show  might  make  some 
impression.  Singing  will  satisfy  music  lovers. 

Estimate:  Restricted. 


War  Is  a  Racket  Drama 

63m. 

Compilation,  with  dramatic  story,  showing  case 
against  munitions  makers  and  plugging  peace  with 
A.  L.  Alexander,  Col.  Harry  K.  Eustace,  Marshall 
Mayall,  Jacques  Koerpel  and  others. 

For  propaganda  purposes  and  houses  using 
highly  exploitable  matter,  "War  is  a  Racket” 
can  be  made  to  attract  patrons.  Picture  in¬ 
cludes  a  lot  of  war  scenes,  etc.,  that  might  be 
familiar  and  uses  an  interview  system  to  show 
attitude  of  various  people  on  munitions  ques¬ 
tions.  Picture  looks  like  it  was  made  for  bally¬ 
hoo  purposes  and  main  strength  is  in  that  de¬ 
partment. 

Estimate:  Front  page. 


CHESTER  FJ  ELD 


The  Ghost  Walks  (3065)  Mystery 

70m. 

John  Miljan,  June  Collyer,  Spencer  Charters,  Rich¬ 
ard  Carle,  Johnny  Arthur,  Henry  Kolker. 

Mystery  comedy  drama,  with  lots  of  attention 
to  the  laugh  department,  "The  Ghost  Walks” 
will  satisfy  the  thrill  followers.  An  author 
stages  a  spook  drama  to  impress  a  producer, 
doesn't  figure  on  a  lunatic  entering  the  scene. 
From  that  point  on,  doors  slide  and  panels  move, 
with  the  whole  registering  as  popular  entertain¬ 
ment. 

Estimate:  Satisfying. 


SUPPLIES 


THEATRE  EQUIPMENT 

-Vc»r 

-  Used  -  llebuili 

Projectors,  Screens, 

Soundheads,  Amplifiers, 
Chairs,  Portable  Projectors, 

Arc  Lamps,  Rectifiers 

and  Generators. 

■IE!>.tlBli\«  AT  LOWEST  IIVTLS 

S.  O.  S.  CORP.,  1600  Broadway,  New  York 

S.O.S.  Buys  Equipment  at  Highest  Prices 


VAUDEVILLE  AGENCIES 


HARRY  BIBEN 

VAUDEVILLE  AGENCY 

(603-4  COLONIAL  BUILDING) 

N.  E.  Cor.  13th  and  Market  Sts. 

Phone,  Rittenhouse  9494-5 

PHILADELPHIA 

" W 

OUR  LATEST:— 

Now  Booking  Harry  Waxman’s  New 

HOLLYWOOD  THEATRE  AT“NYT,C 

Booking  STANLEY- WARNER 
THEATRES,  Philadelphia 


• 

Official  Letter 
Service  to  the 
Motion  Picture 
Industry 

Accurate  List 
of  all  Theatres 
and  Executives 

Mimeographing 
Multigraphing 
Public  Stenography 

Addressing  -  Folding 
Enclosing  -  Mailing 

Advertising 

Publicity 

Printing 

WM.  Z.  PORTER 

Advertising  and  Letter  Service 

5027  Carpenter  Street 

Bell:  GRAnite  5927 

THE  CHECKUP 


Included  are  production  number,  whether  adult  or 
family  appeal,  title,  type  of  picture,  cast,  estimate  as 
carried  in  6-Pt.  Review,  running  time  and  when  reviewed. 
For  example:  508— A— EVELYN  PRENTICE— MD— 
Myrna  Loy,  William  Powell,  Una  Merkel,  Isabel  Jewell, 
Cora  Sue  Collins,  Jack  Mulhall — All  Powell-Loy — 78m 
— Nov.  means  production  number  is  508,  story  is  of 
adult  appeal  rather  than  family,  title  is  Evelyn  Prentice, 
It  is  a  melodrama  (MD),  cast  has  five  stars  and  featured 
leads,  estimate  called  it  All  Powell-Loy,  it  runs  78 
minutes  and  it  was  reviewed  In  November.  Pictures 


Published  Every  Issue 

KEY  TO  TYPE  OF  PICTURE 


AD — Action  Drama 
C — Comedy 
CD — Comedy  Drama 
COD — Costume  Drama 
CL — Classical  Drama 
D — Drama 
F — Farce 


MD — Melodrama 
MU — Musical 
MY — Mystery 
0 — Operetta 
RD — Realistic  Drama 
SP — Spectacle 
W — Western 


listed  are  playing  currently,  about  to  be  released  or  in 
production  stage.  As  new  information  is  gained,  it  will 
be  added.  This  department  will  appear  in  each  issue. 
Save  all  issues  to  keep  a  complete  file  for  as  new  data 
is  added,  old  will  be  discarded.  Read  the  review  first 
in  6-Point  Reviews  and  checkup  here  later.  If  there 
is  variance  in  running  time,  it  is  because  of  censor  con¬ 
ditions  or  later  cutting.  Check  with  your  exchange 
to  make  certain.  No  release  dates  are  included  as  these 
vary  in  territories.  Keep  in  touch  with  Code  department 
in  this  issue  for  local  general  release  dates. 


Chesterfield-Invincible 

3064  _ A _ THE  PORT  OF  LOST  DREAMS — MD — Bill  Boyd,  Lola 

Lane,  George  Marion,  Sr.,  Ed  Gargan - Better  Than  Usual - 

7  1  m. - 1  -Dec. 

3065  _ F - THE  GHOST  WALKS - MY - John  Miljan,  June  Coll- 

yer,  Spencer  Charters - Satisfying - 70m. - 1-Jan. 

3069 _ SONS  OF  STEEL - MD - Charles  Starrett,  Billy  Bake- 

well,  Walter  Walker,  Holmes  Herbert,  Polly  Ann  Young. 

3072 - THE  WORLD  ACCUSES — D - Vivienne  Tobin,  Dickie 

Moore,  Cora  Sue  Collins,  Russell  Hopton. 

- SYMPHONY  OF  LIVING — Evelyn  Brent,  A1  Shean,  John 

Darrow,  Albert  Conti,  Richard  Tucker,  John  Harron,  Charles 
Judels. 


Columbia 

3015 — F - MILLS  OF  THE  GODS - D - May  Robson,  Fay  Wray, 

Victor  Jory,  Raymond  Walburn,  Albert  Conti,  Samuel  S.  Hinds 
- So-so - 72m. - 1  -Jan. 

3029 — A - WHITE  LIES - MD - Walter  Connolly,  Fay  Wray,  Vic¬ 
tor  Jory,  Leslie  Fenton,  Irene  Hervey - Filler - 65m. - 1-Jan. 

4023 - F - FUGITIVE  LADY - AD - Neil  Hamilton,  Florence  Rice, 

Clara  Blandick,  Don  Cook,  Matt  McHugh - Satisfies - 65m. - 

Nov. 

5001 - F - BROADWAY  BILL - CD - Warner  Baxter,  Myrna  Loy, 

Lynn  Overman,  Helen  Vinson,  Walter  Connolly — Topnotch 
- 1  03m. - Nov. 

5023 - F - JEALOUSY - CD - Nancy  Carroll,  George  Murphy, 

Donald  Cook,  Inez  Courtney,  Clara  Blandick,  Arthur  Hohl, 
Ray  Walburn — Surprise  helps — 67m. —  I-Dec. 

5038— A— MEN  OF  THE  NIGHT— AD— Judith  Allen,  Bruce 
Cabot,  Charles  Sabin - Familiar - 58m. - I-Dec. 

5201—  F— THE  PRESCOTT  KID - W— Tim  McCoy,  Sheila  Man¬ 
ners,  Joe  Sauers,  Harry  Todd - Suitable - 58m. - 2-Dec. 

5202—  F - THE  WESTERNER— W— Tim  McCoy,  Marion  Shilling, 

Joe  Sauers - Suitable  western - 5  7m. - 1-Jan. 

5203—  SQUARE  SHOOTER— AD— Tim  McCoy,  Jacqueline  Wells, 
Steve  Clarke,  John  Darrow,  Charles  Middleton,  J.  Farrell  Mac¬ 
Donald. 

- A  CALL  TO  ARMS - MD - Steffi  Duna,  Ben  Lyon,  Noah 

Beery,  Willard  Mack,  Esther  Ralston,  Hobart  Bosworth. 
—THE  WHOLE  TOWN’S  TALKING— MD— Edward  G.  Rob¬ 
inson,  Jean  Arthur,  Arthur  Hohl,  Fred  Keating,  Donald  Meek, 
Wallace  Ford. 

- CARNIVAL - CD - Sally  Eilers,  Lee  Tracy,  Jimmy  Durante, 

Fred  Keating,  Florence  Rice. 

—THE  BEST  MAN  WINS— MD— Jack  Holt,  Edmund  Lowe, 
Florence  Rice,  Bela  Lugosi. 

- SURE  FIRE - C - Ann  Sothern,  Gene  Raymond. 

—LAW  BEYOND  THE  RANGE— W— Tim  McCoy,  Billie 
Seward. 

—BEHIND  THE  EVIDENCE— MD— Norman  Foster,  Donald 
Cook,  Sheila  Manners,  Frank  Darien,  Pat  O’Malley. 

—ONCE  A  GENTLEMAN— CD— Tullio  Carmanati,  Lilian 
Harvey,  Gilbert  Emery,  Luis  Alberni,  Janet  Beecher. 

- THE  REVENGE  RIDER - W - Tim  McCoy,  Billie  Seward, 

Robert  Allen,  Edward  Earle,  Frank  Sheridan. 

—ON  WINGS  OF  SONG— Grace  Moore. 

- EIGHT  BELLS - Marian  Marsh,  John  Buckler. 

—JIM  BURKE’S  BOY— Jack  Holt. 


Du  World 

_F_ NORAH  O’NEALE— D— Lester  Matthews,  Molly 

Lamont,  Nancy  Burne  (Irish) — Limited — 66m. — Nov. 

_A— MAN  WHO  CHANGED  HIS  NAME — MY— Betty  Stock- 
field,  Lyn  Harding,  Leslie  Perrins  (British) — Interesting — 
69m. — Nov. 

— F — GIRL  IN  THE  CASE — CD — Jimmie  Savo,  Eddie  Lam¬ 
bert,  Dorothy  Darling — Something  Different — 60m. — Apr. 


First  Division 

3041—  F— LITTLE  DAMOZEL— C— Anna  Neagl  e,  James  Rennie, 

Benita  Hume - Family — 60m. - Sept. 

3042—  A - WHITE  HEAT - MD— David  Newell,  Mona  Maris,  Vir¬ 
ginia  Cherrill,  Hardie  Albright - Tropical — 62m. - July. 

3059—  F— ■ THE  TONTO  KID— W— Rex  Bell,  Ruth  Mix,  Buzz 
Barton — Fast  moving - 58m. - I -Jan. 

3  1  |  5— F — THE  RETURN  OF  CHANDU— MD — Bela  Lugosi,  Maria 
Alba,  Clara  Kimball  Young - Okay - 60m. - Oct. 

3040 - F - HEI-TIKI — RD - Native  drama  of  the  South  Seas,  pro¬ 

duced  on  the  Isle  of  Ghosts. 

3045— A— CONVENTION  GIRL— CJJ— Rose  Hobart,  Weldon 
Heybu  rn,  Sally  O’Neill,  Herbert  Rawlinson. 


First  NationaE-Warners 

802— F— SWEET  ADELINE— MU— Irene  Dunne,  Donald  Woods, 
Hugh  Herbert,  Ned  Sparks,  Joe  Cawthorn,  Noah  Beery,  Phil 
Regan — Credit  to  all — 94m. — 2-Dec.  (W) 

81  1 - F - THE  SECRET  BRIDE - MD - Barbara  Stanwyck,  Grant 

Mitchell,  Warren  William,  Arthur  Byron,  Glenda  Farrell — 

Satisfactory - 64m. - 2-Dec.  (W)  < 

826 - A - 1  AM  A  THIEF - MD - Mary  Astor,  Ricardo  Cortez, 

Dudley  Digges,  Irving  Pichel - Intrigues - 60m.  1-Dec.  (W) 

869 - F - BABBITT - CD - Guy  Kibbee,  Aline  MacMahon,  Maxine 

Doyle,  Claire  Dodd,  Minna  Gombell - Satisfactory - 74m. — 

1-Dec.  (FN) 

872—  F— GENTLEMEN  ARE  BORN— D— Jean  Muir,  Franchot 
Tone,  Nick  Foran,  Charles  Starrett,  Margaret  Lindsay,  Ann 
Dvorak — Spotty — 75m. — Nov.  (FN) 

873—  A— I  SELL  ANYTHING— C— Pat  O’Brien,  Claire  Dodd, 
Frank  McHugh,  Ann  Dvorak,  Roscoe  Karns,  Hobart  Cava¬ 
naugh — Depends  on  O’Brien — 65m. — Nov.  (FN) 

876 - F — MAYBE  IT’S  LOVE - CD - Gloria  Stuart,  Ross  Alex¬ 
ander,  Frank  McHugh,  Phillip  Reed - Program - 68m. - 1-Dec. 

(FN) 

87  7 — F— MURDER  IN  THE  CLOUDS — AD— Lyle  Talbot,  Ann 

Dvorak,  Gordon  Westcott,  George  Cooper,  Henry  O’Neill - 

Okay  air  meller - 61m. - I -Jan.  (FN) 

881— F— THE  CHURCH  MOUSE— C— Laura  La  Plante,  Monty 

Banks,  Ian  Hunter,  Jane  Carr - So-so - 64m. — 2-Dec.  (FN) 

801— ANTHONY  ADVERSE— COD— Leslie  Howard,  Edward  G. 
Robinson,  Robert  Barrat,  Warren  William,  Bette  Davis,  George 
Brent,  Ann  Dvorak,  Ricardo  Cortez,  Kay  Francis,  Aline  Mac¬ 
Mahon,  Guy  Kibbee - (W) 

805 - SWEET  MUSIC - MU - Rudy  Vallee,  Ann  Dvorak,  Ned 

Sparks,  Joe  Cawthorn,  Allen  Jenkins,  Alice  White,  Robert 
Armstrong,  Helen  Morgan  (W) 

806 — BORDERTOWN — MD — Paul  Muni,  Bette  Davis,  Margaret 

Lindsay,  Hobart  Cavanaugh,  Robert  Barratt - (W) 

816— DEVIL  DOGS  OF  THE  AIR— CD— James  Cagney,  Pat 
O’Brien,  Margaret  Lindsay,  Frank  McHugh,  John  Arledge, 
Ward  Bond,  Russell  Hicks - (W) 

82  7— THE  WHITE  COCKATOO— MD— Jean  Muir,  Ricardo 

Cortez,  Gordon  Westcott,  John  Eldredge,  Ruth  Donnelly, 
Minna  Gombel - (W) 

828 THE  RIGHT  TO  LIVE D George  Brent,  Josephine 

Hutchinson,  Colin  Clive,  Peggy  Wood,  Henrietta  Crosman - 

(W) 

851 - GOLD  DIGGERS  OF  1935— MU - Dick  Powell,  Gloria 

Stuart,  Hugh  Herbert,  Frank  McHugh,  Glenda  Farrell,  Win¬ 
ifred  Shaw,  Adolphe  Menjou,  Alice  Brady - (FN) 

852 — BLACK  FURY — MD — Paul  Muni,  Karen  Morley,  William 
Gargan,  Tully  Marshall - (FN) 

863 - NORTH  SHORE - D - Barbara  Stanwyck,  Gene  Raymond, 

Genevieve  Tobin,  Nan  Gray - (FN) 

878 - RED  HOT  TIRES - AD - Lyle  Talbot,  Mary  Astor,  Roscoe 

Karns,  Frankie  Darro,  Henry  Kolker,  Gavin  Gordon — (FN) 

- LIVING  ON  VELVET - CD - Kay  Francis,  Warren  William, 

George  Brent - (FN) 

—OIL  FOR  THE  LAMPS  OF  CHINA— George  Brent,  John  El¬ 
dredge,  Josephine  Hutchinson,  William  Gargan. 


THE  CHECKUP— l-Jan.-35 


A  Jay  Emanuel  Publication  Service 


- MONEY  MAN - MD - Edward  G.  Robinson,  Bette  Davis. 

—GO  INTO  YOUR  DANCE - MU— A1  Jolson,  Ruby  Keeler, 

Helen  Morgan,  Glenda  Farrell,  Bobby  Connolly. 

— WHILE  THE  PATIENT  SLEPT— Aline  MacMahon,  Guy 
Kibbee,  Lyle  Talbot,  Patricia  Ellis,  Robert  Barratt,  Helen 
Flint,  Walter  Walker,  Allen  Jenkins.  (W) 

— A  MIDSUMMER  NIGHT’S  DREAM— J  oe  E.  Brown,  James 
Cagney,  Dick  Powell,  Jean  Muir,  Mickey  Rooney,  Hugh  Her¬ 
bert,  lan  Hunter,  Victor  Jory,  Frank  McHugh,  Otis  Harlan, 
Grant  Mitchell,  Anita  Louise,  Hobart  Cavanaugh,  Ross  Alex¬ 
ander,  Eugene  Pallette. 

—CASE  OF  THE  CURIOUS  BRIDE — Wa  rren  William. 

—WANDERLUST - Guy  Kibbee,  Aline  McMahon. 

- CAPTAIN  BLOOD - Robert  Donat. 

— WOMEN  ARE  BUM  NEWSPAPERMEN — Glenda  Farrell. 

- THE  GOOSE  AND  THE  GANDER — Kay  Francis,  George 

Brent,  Genevieve  Tobin,  John  Eldredge,  Claire  Dodd. 

— MOLLIE  AND  ME— J  oe  E.  Brown. 

- KING  OF  THE  RITZ— William  Gargan,  Ann  Dvorak. 

- THE  FLORENTINE  DAGGER - Donald  Woods,  Margaret 

Lindsay. 

—TRAVELING  SALESLADY— Joan  Blondell. 

- A  PRESENT  FROM  MARGATE - Kay  Francis,  Ian  Hunter. 

—THE  GREEN  CAT— Bette  Davis. 

—ALIBI  IKE - Joe  E.  Brown. 

- HAIRCUT - George  Brent. 

- IN  CALIENTE - Dolores  Del  Rio,  Pat  O’Biren. 

( The  follozving  pictures  arc  due  on  1933-1934  contracts.  472- 
P owe ll- Francis;  455-Howard ;  756-lIoivard ;  757-Robinson;  766-un- 
titled;  774-Brozvn  and  Blondell.) 

Fox 

513 — F - MUSIC  IN  THE  AIR - MU — Gloria  Swanson,  John  Boles, 

Douglass  Montgomery,  June  Lang,  A1  Shean,  Reginald  Owen, 

Joseph  Cawthorn,  Hobart  Bosworth - Worthy - 105m. - Nov. 

5  |  5— F— MYSTERY  WOMAN— MD - Mona  Barrie,  Gilbert  Ro¬ 

land,  John  Halliday,  Mischa  Auer,  Rod  LaRocque — Average 
- 69m. - 2 -Dec. 

517— F— HELL  IN  THE  HEAVENS— AD— Warner  Baxter,  Con- 
chita  Montenegro,  Russell  Hardie,  Herbert  Mundin,  Andy 

Devine,  Ralph  Morgan,  Vince  Barnet - Sell  Baxter - 80m. - 

Nov. 

520— F— BACHELOR  OF  ARTS— CD— Tom  Brown,  Anita 
Louise,  Henry  B.  Walthall,  Mae  Marsh,  Arline  Judge,  Frank 

Albertson,  George  Meeker,  Berton  Churchill,  Stepin  Fetchit - 

Neat — 73m. —  I  -Dec. 

522  F HELLDORADO CD Richard  Arlen,  Madge  Evans, 

Ralph  Bellamy,  James  Gleason,  Henry  B.  Walthall,  Stepin 
Fetchit - So-so — 75m. — 2-Dec. 

523  F LOTTERY  LOVER MU — Pat  Patterson,  Lew  Ayres, 

Peggy  Fears,  Reginald  Denny,  Alan  Dinehart,  Sterling  Hallo¬ 
way — Fair  musical — 82m. — 2-Dec. 

524 —  F — BRIGHT  EYES — CD — Shirley  Temple,  James  Dunn, 

Judith  Allen  Lois  Wilson,  Jane  Withers - Dough - 83m. - 

1  -Dec. 

525—  F— THE  COUNTY  CHAIRMAN— C— Will  Rogers,  Berton 

Ch  urchill,  Evalyn  Venable,  Stepin  Fetchit,  Louise  Dresser, 
Kent  Taylor - Ace  Rogers - 78m. - I -Jan. 

526—  F— CHARLIE  CHAN  IN  PARIS— MY— Warner  Oland, 

Mary  Brian,  Thomas  Beck,  Erik  Rhodes,  Minor  Watson,  John 
Miljan — Okay  Chan - 70m. - 1-Jan. 

521 - EAST  RIVER - CD - Edmund  Lowe,  Victor  McLaglen, 

Marjorie  Rambeau,  Charles  Bickford,  Grace  Bradley,  Roger 
Imhof,  George  Walsh. 

52  7— WHEN  A  MAN’S  A  MAN— George  O'Brien,  Paul  Kelly, 

Dorothy  Wilson,  Jimmy  Butler. 

528—  THUNDER  IN  THE  NIGHT— MD— Warner  Baxter,  Ketti 
Gallian,  Herbert  Mundin,  Astrid  Allwyn. 

529—  ONE  MORE  SPRING— CD— Janet  Gay  nor,  Warner  Baxter, 
Henry  B.  Walthal,  Waiter  King,  Stepin  Fetchit,  Roger  Imhof, 
Roger  Foran. 

53  I - THE  LITTLE  COLONEL - CD - Shirley  Temple,  Lionel 

Barrymore,  Bill  Robinson,  Evelyn  Venable. 

532 —  RECEIPT  FOR  MURDER — Victor  McLaglen,  Edmund  Lowe, 
Rosemary  Ames. 

533—  LIFE  BEGINS  AT  FORTY— CD— Will  Rogers,  Rochelle 
Hudson. 

534—  GEORGE  WHITE’S  SCANDALS— Alice  Faye,  Lyda  Roberti. 
James  Dunn,  Cliff  Edwards,  Ned  Sparks,  Stuart  Erwin,  George 
White,  Arline  Judge. 

536 - REDHEADS  ON  PARADE — John  Boles,  June  Knight,  Chic 

Sale,  Douglas  Dumbrille,  Dorothy  Appleby,  Irene  Franklin. 
— THE  FARMER  TAKES  A  WIFE — CD — Janet  Gaynor, 
Spencer  Tracey. 

- NYMPH  ERRANT - Jack  Haley,  Alice  Faye,  Mitchell  and 

Durant. 

— DANTE’S  INFERNO - Spencer  Tracey,  Claire  Trevor, 


Henry  B.  Walthall,  Nick  Foran,  Alan  Dinehart. 

—SHINING  ADVENTURE — Shirley  Temple. 

—UNDER  THE  PAMPAS  MOON — Warner  Baxter. 

- LADY  COP — Claire  Trevor,  Lew  Ayres. 

—IN  OLD  KENTUCKY— Will  Rogers. 

— WORK  OF  ART - Claire  Trevor,  Spencer  Tracey. 

—SECRET  WIVES - Mona  Barrie,  Gilbert  Roland. 

Gaumont  British 

— F — MAN  OF  ARAN — RD — Robert  Flaherty,  Colman  King, 

Maggie  Diane,  Michael  Dillane - Artistic  Triumph - 77m. - 

Nov. 

— F— MY  HEART  IS  CALLING— MU— Jan  Kiepura,  Marta 

Eggerth,  Sonnie  Hale,  Ernest  Thesinger - Okay - 88m. - I- 

Jan. 

3404  - JACK  AHOY-^rC - Jack  Hubert,  Nancy  O’Neil,  Tamara 

Desni. 

3405  - EVERGREEN - MU - Jessie  Matthews,  Sonnie  Hale,  Betty 

Balfour. 

3406  - A - EVENSONG - D — Evelyn  Laye,  Emlyn  Williams,  Alice 

Delysia,  Fritz  Kortner - Class - 82m. - 1-Dec. 

3407  - THE  IRON  DUKE — COD - George  Arliss,  Gladys  Cooper, 

Ellaline  Terriss,  Allan  Aylesworth,  A.  E.  Matthews. 

3408— PRINCESS  CHARMING— MU— Evelyn  Laye,  Yvonne  Ar- 
naud,  George  Grossmith,  Max  Miller,  Henry  Wilcoxson. 

Liberty 

_A— ONCE  TO  EVERY  BACHELOR— CD— Marion  Nixon, 
Neil  Hamilton,  Aileen  Pringle — Nice  Bet — 71m. — June. 

— F— WITHOUT  CHILDREN— D— Marguerite  Churchill, 
Bruce  Cabot,  Evelyn  Brent,  Dickie  Moore,  Cora  Sue  Collins, 
Reginald  Denny — Fair — 81m. — Nov. 

— F— SCHOOL  FOR  GIRLS— MD— Sidney  Fox,  Lois  Wilson. 
Paul  Kelly,  Lucille  La  Verne,  Toby  Wing,  Dorothy  Lee,  Lona 
Andre,  Russell  Hopton,  Kathleen  Burke — Sell  feature  names — 
73m. — Sept. 

-F-TWO  HEADS  ON  A  PILLOW— CD— Neil  Hamilton, 

Miriam  Jordan,  Henry  Armetta,  Hardie  Albright - Creditable 

- 74  m. - July. 

—SWEEPSTAKE  ANNIE— CD— Tom  Brown,  Marion  Nixon, 
Wera  Engels,  Inez  Courtney,  Ivan  Lebedeff. 

—DIZZY  DAMES — Marj  orie  Rambeau,  Fuzzy  Knight,  Burton 
Churchill,  Florine  McKinney. 

Majestic 

— F— NIGHT  ALARM — MD— B  ruce  Cabot,  Judith  Allen,  H. 
B.  Warner,  Sam  Hardy — High  rating  fire  yarn — 63m. — Oct. 
_F— THE  PERFECT  CLUE— MD— David  Manners,  Dorothy 
Libaire,  Skeets  Gallagher,  Betty  Blythe — Satisfactory — 62m. 
—  1  -Dec. 

- MUTINY  AHEAD — Neil  Hamilton,  Kathleen  Burke. 

Mascot 

— F — CRIMSON  ROMANCE — MD — Ben  Lyon,  Sari  Maritza, 
James  Bush,  Hardie  Albright,  William  Bakewell,  Erich  Von 
Stroheim - Fair - 68m. - Oct. 

— F — IN  OLD  SANTA  FE — W — Ken  Maynard,  Evalyn  Knapp, 
H.  B.  Warner,  Gene  Autry — Better  than  usual — 64m. —  1-Dec. 
— F — THE  MARINES  ARE  COMING— AD— William  Haines, 

Conrad  Nagel,  Esther  Ralston,  Armida,  Edgar  Kennedy - Neat 

little  picture. — 68m. — 2-Dec. 

- F — LITTLE  MEN - CL - Ralph  Morgan,  Erin  O’Brien- 

Moore,  Cora  Sue  Collins,  Junior  Durkin,  Frankie  Darro, 
Dickie  Moore,  Buster  Phelps. - Triumph - 78m. - 2-Dec. 

Metro 

408 - A - FORSAKING  ALL  OTHERS - CD— Joan  Crawford, 

Clark  Gable,  Robert  Montgomery,  Charles  Butterworth,  Billie 

Burke,  Francis  Drake - Socko - 80m. - 2-Dec. 

4  1  5— A — THE  PAINTED  VEII _ D — Greta  Garbo,  Herbert  Mar¬ 

shall,  George  Brent,  Cecilia  Parker,  Jean  Hersholt,  Warner 
Oland,  Katherine  Alexander,  Beulah  Bondi — All  Garbo — 75m. 
— Nov. 

422 F — BABES  IN  TOYLAND — MU — Laurel  and  Hardy,  Char¬ 
lotte  Henry — Kiddies’  natural — 70m. — ! -Dec. 

50  7— A — BIOGRAPHY  OF  A  BACHELOR  GIRL — C — Ann 
Harding,  Edward  Everett  Horton,  Robert  Montgomery,  Edward 

Arnold,  Una  Merkel - Class  comedy - 83m. - 1-Jan. 

508 — A — EVELYN  PRENTICE — MD — William  Powell,  Myrna 
Loy,  Una  Merkel,  Jack  Mulhall,  Cora  Sue  Collins — All  Powell- 
Loy — 78m. — Nov. 

526 - F - THE  NIGHT  IS  YOUNG - MU - Ramon  Novarro,  Evelyn 

Laye,  Edward  Everett  Horton,  Charles  Butterworth,  Una 


A  Jay  Emanuel  Publication  Service 


THE  CHECKUP— l-Jan.-35 


Merkel,  Don  Cook,  Rosalind  Russell - Well  done — 83m. - 

2-Dec. 

535 - A - THE  MERRY  WIDOW - MU - Maurice  Chevalier,  Jean¬ 

ette.  MacDonald,  Edward  Everett  Horton,  Una  Merkel,  Sterling 
Holloway - Big - 1  I  Om. - Sept. 

540 —  A — WICKED  WOMAN — D — Mady  Christians,  Charles 

Bickford,  Zelda  Sears,  John  Parker — Drama - 75m. - 1 -Dec. 

541—  F - THE  BAND  PLAYS  ON— CD— Robert  Young,  Betty 

Furness,  Stuart  Erwin,  Preston  Foster,  Ted  Healy,  Leo  Car¬ 
rillo - Fair  program - 87m. - 1-Jan. 

542 —  A — THE  GAY  BRIDE — CD — Carole  Lombard,  Chester 

Morris,  Una  Merkel,  Leo  Carrillo,  Zasu  Pitts - Laugh  show - 

82m. - Nov. 

523— THE  WINNING  TICKET— CD— Leo  Carrillo,  Louise  Faz¬ 
enda,  Irene  Hervey,  Luis  Alberni. 

533 - DAVID  COPPERFIELD - CL - Lionel  Barrymore,  W.  C. 

Fields,  Elizabeth  Allen,  Fred  Bartholomew,  Roland  Young, 
Hugh  Williams,  Edna  May  Oliver,  Madge  Evans,  Basil  Rath- 
bone,  Lewis  Stone,  Elsa  Lancaster. 

544— ONLY  8  HOURS CD Chester  Morris,  Virginia  Bruce, 

Johnnie  Hines,  Sid  Silver,  Donad  Meek,  Robert  McWade, 
Dorothy  Peterson. 

- RECKLESS — D - Jean  Harlow,  William  Powell,  Franchot 

Tone,  May  Robson,  Henry  Stephenson. 

- SEQUOIA - AD - Jean  Parker,  Russell  Hardie,  Paul  Hurst. 

- WEST  POINT  OF  THE  AIR— MD— Wallace  Beery,  Robert 

Young,  Maureen  O’Sullivan,  James  Gleason,  Russell  Hardie, 

- ADAM  STARTED  IT CD Constance  Bennett,  Clark 

Gable,  Henry  Travers,  Stuart  Erwin,  Frank  Mayo,  Harvey 
Stephens. 

—NAUGHTY  MARIETTA— MU— Jeanette  MacDonald,  Nel¬ 
son  Eddy,  Frank  Morgan,  Cecilia  Parker,  Mary  Doran,  Ed 
Brophy. 

- ANNA  KARANINA - Greta  Garbo,  Fredric  March. 

- VANESSA,  HER  LOVE  STORY - Helen  Hayes,  Robert 

Montgomery,  Donald  Cusp,  Laurence  Grant. 

—HER  CARDBOARD  LOVER— Ma  urice  Chevalier. 
—MUTINY  ON  THE  BOUNTY— Clark  Gable,  Wallace  Beery, 
Robert  Montgomery. 

- CHINA  SEAS - Clark  Gable  and  Jean  Harlow. 

- SHADOW  OF  DOUBT - Ricardo  Cortez,  Virginia  Bruce, 

Isabel  Jewell,  Regis  Toomey,  Bert  Roach,  Arthur  Byron. 

—NO  MORE  LADIES - Joan  Crawford. 

—LIFE  OF  CECIL  RHODES— Charles  Laughton. 

- FIRST  TO  FIGHT - Wallace  Beery. 

- HERO’S  SON - Wallace  Beery,  Mickey  Rooney. 

(The  following  pictures  are  still  due  on  1933-1934  contracts.  409- 
Crawford  ;  401-MacDonald ;  412-Durante ;  418-Harlozv ;  420-Hayes  ; 
426-Shearer ;  431-Beery  and  Gable;  433-Harlow  and  Gable ;  437-Soviet ; 
439-Two  Thieves.) 

Monogram 

301  1— F— MILLION  DOLLAR  BABY— C— Ray  Walker,  Jimmy 

Fay,  Arline  Judge,  George  Stone - Good  nabe  bet - 64m. - 

1  -Jan. 

3014—  A— SING  SING  NIGHTS— MD— Bela  Lugosi,  Conway 
Tearle,  Hardie  Albright,  Boots  Mallory,  Mary  Doran,  Berton 
Churchill — Holds  interest — 60m. —  1  -Dec. 

3015—  F— GIRL  OF  MY  DREAMS— CD— Mary  Carlisle,  Eddie 

Nugent,  Tommy  Dugan,  Gigi  Parrish - Pleasant - 70m. - Nov. 

3020 — F— LOST  IN  THE  STRATOSPHERE — MD — June  Collyer, 
William  Cagney,  Eddie  Nugent,  Edmund  Breese,  Pauline  Garon 
— To  be  sold — 70m. — Nov. 

3023— F— FLIRTING  WITH  DANGER— CD— Robert  Armstrong, 
Maria  Alba,  William  Cagney,  Edgar  Kennedy — Average — 
69m. 1  -Dec. 

3031— F — THE  TRAIL  BEYOND — W— John  Wayne,  Verna  Hillie, 
Noah  Beery,  Robert  Fraser — Average  western — 55m. — Oct. 
3034— F— ’NEATH  ARIZONA  SKIES— W— John  Wayne,  Sheila 

Terry,  George  Hayes,  Yakima  Canutt - Hard  riding - 5  8m. - 

2-Dec. 

3003 - THE  NUT  FARM - F - Wally  Ford,  Oscar  Apfel,  Joan  Gale, 

Spencer  Charters. 

3017 —  THE  GREAT  GOD  GOLD — Sidney  Blackmer,  Martha 
Sleeper,  Edwin  Maxwell,  Regis  Toomey,  Maria  Alba,  Gloria 
Shea. 

3018—  WOMEN  MUST  DRESS— CD— Minna  Gombel,  Gavin  Gor¬ 
don,  seven  Monogram-Agfa  contest  winners. 

3022— MYSTERIOUS  MR.  WONG— MD— Bela  Lugosi,  Wallace 
Ford,  Dorothy  Lee. 

303  7— LAWLESS  FRONTIER — W— John  Wayne. 

RECKLESS  ROMEOS - CD — Robert  Armstrong,  William 

Cagney. 

MYSTERY  MAN - Robert  Armstrong,  Maxine  Doyle,  Henry 

Kolker,  Norman  Houston. 


Paramount 

3414  - A - ENTER  MADAME - C - Elissa  Landi,  Cary  Grant, 

Lynne  Overman,  Sharon  Lyne — Better  than  average — 76m. — 
Nov. 

3415  - A— LIMEHOUSE  BLUES - MD - George  Raft,  Jean  Parker, 

Anna  May  Wong,  Kent  Taylor,  Billy  Bevan — Strictly  melo¬ 
drama — 64m. — Nov. 

3416— A— THE  PRESIDENT  VANISHES— D— Arthur  Byron, 

Janet  Beecher,  Paul  Kelly,  Edward  Arnold — Debatable - 85m. 

- 1  -Dec. 

3418 - F - IT’S  A  GIFT - C - W.  C.  Fields,  Joan  Rouverol,  Kath¬ 
leen  H  oward,  Baby  Leroy,  Morgan  Wallace - All  Fields - 69m. 

- 1  -Dec. 

34  1  9 - F - BEHOLD  MY  WIFE - D— Sylvia  Sidney,  Gene  Ray¬ 
mond,  Juliette  Compton,  Laura  Hope  Crews,  H.  B.  Warner - 

Okay - 77m. - 1  -Dec. 

3420 —  F— FATHER  BROWN,  DETECTIVE — D— Walter  Connolly, 
Paul  Lukas,  Halliwell  Hobbes,  Gertrude  Michaels,  Una  O’Con¬ 
nor — Favorable — 65m. —  I  -Dec. 

3421—  F— HOME  ON  THE  RANGE— W—J  ackie  Coogan,  Ran¬ 
dolph  Scott,  Evelyn  Brent - Different  open  air  piece - 70m. - 

1  -Dec. 

3422—  F— ONE  HOUR  LATE — CD— J  oe  Morrison,  Arline  Judge, 

Ray  Walker,  Charles  Sellon,  George  E.  Stone - Sell  Morrison 

— 69m. —  I  -Dec. 

3423—  F— HERE  IS  MY  HEART— C— Bing  Crosby,  Kitty  Carlisle, 

Roland  Young,  Alison  Skipworth,  Reginald  Owen - Dough 

show — 7  7m. - 2-Dec. 

3424 - WINGS  IN  THE  DARK— AD— Myrna  Loy,  Cary  Grant, 

Roscoe  Karns,  Arnold  Korff. 

3425—  ONCE  IN  A  BLUE  MOON — CD — Jimmy  Savo,  Whitney 
Bourne,  Cecilia  Parker,  Michael  Dalmatoff. 

3426—  THE  GILDED  LILY— Claudette  Colbert,  Fred  MacMurray, 
C.  Aubrey  Smith,  Luis  Alberni,  Donald  Meek. 

342  7 - LIVES  OF  BENGAL  LANCER - MD — Gary  Cooper,  Fran¬ 

chot  Tone,  Richard  Cromwell,  Sir  Guy  Standing,  Kathleen 
Burke,  Monte  Blue. 

- WIN  OR  LOSE - Joe  Morrison,  Marian  Mansfield,  George 

Burns,  Gracie  Allen. 

—CAPRICE  ESPAGNOL—MD— Marlene  Dietrich,  Joel  Mc- 
Crea,  Lionel  Atwill,  Edward  Everett  Horton,  Alison  Skip- 
worth. 

—MISSISSIPPI— MU— Bing  Crosby,  W.  C.  Fields,  Joan  Ben¬ 
nett,  Queenie  Smith,  the  Cabin  Kids. 

- RUGGLES  OF  RED  GAP - C - Charles  Laughton,  Mary 

Boland,  Charles  Ruggles,  Zasu  Pitts. 

- RUMBA - D - George  Raft,  Carole  Lombard,  Lynne  Over¬ 
man,  Margo,  Monroe  Owsley. 

—THE  VANISHING  PIONEER— W— Randolph  Scott,  Chic 
Sale,  Ann  Sheridan,  George  Marion,  Mrs.  Leslie  Carter. 

- ALL  THE  KING’S  HORSES - CD - Carl  Brisson,  Elissa 

Landi,  Jack  Oakie,  Edward  Everett  Horton. 

— THE  CRUSADES - SP — Henry  Wilcoxson,  C.  Aubrey 

Smith,  Loretta  Young. 

— McFADDEN’S  FLATS— C— ' Walter  C.  Kelly,  Helen  Mack. 

- DRUM  BEATS - CD - Jack  Oakie,  Kitty  Carlisle. 

—TWO  ON  A  TOWER— MU — Mary  Ellis. 

- RENEGADES - Gary  Cooper,  Carol  Lombard. 

—PETER  IBBETSON— Robert  Donat. 

- STOLEN  HARMONY - Ben  Bernie,  George  Raft,  Queenie 

Smith,  Lloyd  Nolan. 

- TWO  FOR  TONIGHT - Bing  Crosby,  Miriam  Hopkins,  Jack 

Oakie,  Roscoe  Karns,  Lyda  Roberti,  William  Frawley,  Lynn 
Overmann. 

- BIG  BROADCAST  OF  1935 - Mary  Boland,  Charles  Ruggles. 

— TERROR  BY  NIGHT — Helen  Mack. 

- NOW  I’M  A  LADY Mae  West,  Paul  Cavanaugh,  Janet 

Beecher,  Monroe  Owsley,  Dewel  Robinson,  Joe  Twerp,  Grant 
Withers. 

- CAR  99 - Fred  MacMurray,  Guy  Standing,  Ann  Sheridan, 

Jean  Jagger. 

— WAKIKI  WEDDING— Kitty  Carlisle. 

- THE  MILKY  WAY Jack  Oakie,  Lee  Tracy,  Gertrude 

Michael,  Betty  Furness. 

- HOLD  ’EM  YALE - Patricia  Ellis,  William  Frawley,  Larry 

Crabbe,  Warren  Hymer,  George  Barbier,  George  E.  Stone, 
Andy  Devine. 

—GAMBLER  MAXIM— George  Raft. 

Radio 

509— F— BY  YOUR  LEAVE— CD— Frank  Morgan,  Genevieve 
Tobin,  Neil  Hamilton,  Marion  Nixon,  Glenn  Anders — Some 
laughs - 79m. - Oct. 

512— F— THE  LITTLE  MINISTER— CL— Katherine  Hepburn, 
John  Beal,  Andy  Clyde,  Alan  Hale,  Beryl  Mercer,  Lundsen 
Hare,  Reginald  Denny - Fine - 108m. - 2-Dec. 


THE  CHECKUP—  l-Jan.-35 


A  Jay  Emanuel  Publication  Service 


513 - F - SILVER  STEAK - AD - Sally  Blane,  Charles  Starrett, 

Hardie  Albright,  William  Farnum,  Irving  Pichel — Exploitation 
opportunity — 86m. —  1  -Dec. 

514 — A — WOMAN  IN  THE  DARK — MD — Fay  Wray,  Melvyn 
Douglas,  Ralph  Bellamy,  Roscoe  Ates — Strictly  melodrama — 
68m. —  1  -Dec. 

515 - F - RED  MORNING - MD — Regis  Toomey,  Steffi  Duna, 

Raymond  Hatton,  George  Lewis - Familiar - 60m. - Nov. 

516 —  F — WEST  OF  THE  PECOS — AD — Richard  Dix,  Martha 

Sleeper,  Fred  Kohler,  Louise  Beaver,  Maria  Alba - High  rating 

action  drama — 68m. —  1-Dec. 

517 —  F — LIGHTNING  STRIKES  TWICE — C — Ben  Lyon,  Pert 

Kelton,  Thelma  Todd,  Laura  Hope  Crews,  Chic  Chandler, 
Walter  Catlett,  Skeets  Gallagher— Weak - 65m. - Nov. 

518 —  F — ROMANCE  IN  MANHATTAN — CD — Francis  Lederer, 

Ginger  Rogers,  Arthur  Hohl,  Jimmy  Butler - Nice  program - 

77m. - 1  -Dec. 

519 - F - GRAND  OLD  GIRL - CD - May  Robson,  Fred  Mac- 

Murray,  Mary  Carlisle,  Etienne  Girardot,  Hale  Hamilton,  Alan 

Hale,  Gavin  Gordon - Decidedly  okay - 78m. - 2-Dec. 

520— A - ENCHANTED  APRIL - CD - Ann  Harding,  Frank 

Morgan,  Reginald  Owen,  Katherine  Alexander,  Ralph  Forbes, 

Jane  Baxter,  Jessie  Ralph - Sell  names - 82m. - 2-Dec. 

- THE  BLIND  ROAD - Preston  Foster,  William  Collier,  Jr., 

Felvyn  Douglas,  Lile  Lee,  Shirley  Grey,  Roscoe  Ates,  Herbert 
Rawlinson. 

- ROBERTA - MU - Irene  Dunne,  Fred  Astaire,  Ginger  Rog¬ 
ers,  Helen  Westley,  Victor  Varconi,  Randolph  Scott,  Adrian 
Rosley. 

— TOP  HAT — MU — Fred  Astaire,  Ginger  Rogers. 

- MURDER  SONG - C - Wheeler  and  Woolsey,  Betty  Grable. 

—PRINCESS  CHARMING— Anne  Shirley 
—LADDIE— John  Beal. 

—MURDER  ON  A  HONEYMOON — J  ames  Gleason,  Edna 
May  Oliver,  Gregory  Ratoff,  Gene  Lockhart,  Sleep  ’N’  Eat. 
—CRIME  OF  SYLVESTER  BONNARD — Anne  Shirley. 

— STRANGERS  ALL - Preston  Foster. 

—A  BOY  OF  FLANDERS - Frankie  Thomas,  O.  P.  Heggie. 

- BECKY  SHARP - COD - Miriam  Hopkins,  Alan  Mowbray, 

Sir  Cedric  Hardwicke,  Frances  Dee,  Nigel  Bruce,  Charles 
Richman,  Billie  Burke,  Elsie  Ferguson,  George  Hassell,  G.  P. 
Huntley,  Jr. 

—CAPTAIN  HURRICANE— James  Barton,  Helen  Mack, 
Helen  Westley,  Creighton  Chaney. 

—BLACK  AND  WHITE  REVUE— Ann  Sothern,  Fred  Keat¬ 
ing,  Gene  Raymond,  Wynne  Gibson. 

—BREAK  OF  HEARTS— Katherine  Hepburn. 

United  Artists 

— F — KID  MILLIONS — MU — Eddie  Cantor,  Ethel  Merman, 
Ann  Sothern,  Block  and  Sully — Ace  click — 91m. — Nov. 

_F— THE  MIGHTY  BARNUM— CD— Wallace  Beery,  Janet 
Beecher,  Adolphe  Menjou,  Virginia  Bruce,  Rochelle  Hudson, 
— Ace  Hit — 102m. — Aug. 

— A — NELL  GWYN — COD — Anna  Neagle,  Cedric  Hardwicke 
— Restricted — 75  m. — Aug. 

—THE  RUNAWAY  QUEEN— COD— Anna  Neagle,  Ferdi¬ 
nand  Graavey. 

— CHARLES  CHAPLIN  No.  5 — C — Charles  Chaplin,  Paulette 
Goddard. 

- CLIVE  OF  INDIA - MD - Ronald  Colman,  Loretta  Young, 

— THE  SCARLET  PIMPERNEL— COD — Leslie  Howard, 
Merle  Oberon,  Joan  Gardner,  Nigel  Bruce,  Raymond  Massey. 
— CONGO  RAID — MD — Leslie  Banks,  Paul  Robeson,  Nina 
McKinney. 

— BREWSTER’S  MILLIONS — F — Jack  Buchanan,  Lili  Damita. 
— FOLIES  BERGERE  DE  PARIS — MU— Maurice  Chevalier, 
Merle  Oberon,  Olin  Howland,  Walter  Byron,  Eric  Blore,  Gil¬ 
bert  Emery. 

— WEDDING  NIGHT — Anna  Sten,  Gary  Cooper,  Helen  Vin¬ 
son,  Ralph  Bellamy. 

—HANDS  ACROSS  THE  TABLE— Miriam  Hopkins. 

- SING,  GOVERNOR,  SING - Laurence  Tibbett. 

- RICHELIEU - George  Arliss,  Francis  Lister,  Edward 

Arnold. 

THE  CALL  OF  THE  WILD - Loretta  Young,  Clark  Gable, 

Jack  Oakie,  Edward  Arnold,  Reginald  Owen,  Katherine 
DeMille. 

LES  MISERABLES - Fredric  March,  Charles  Laughton. 

Universal 

7003— A— IMITATION  OF  LIFE— D— Claudette  Colbert,  Warren 
William,  Ned  Sparks,  Rochelle  Hudson,  Alan  Hale,  Paul  Por- 

casi,  Henry  Armetta - Comedy  drama - 118m. - Nov. 

8008— F— NIGHT  LIFE  OF  THE  GODS— C— Peggy  Shannon, 
Alan  Mowbray,  Florine  McKinney,  Richard  Carle,  Gilbert 
Emery,  Henry  Armetta - Must  be  sold  heavily - 79m. - 2-Dec. 


8020 — F — STRANGE  WIVES — CD — Roger  Pryor,  June  Clay- 

worth,  Esther  Ralston,  Hugh  O’Connell,  Ralph  Forbes - So-so 

- 79m. - 1  -Dec. 

8025— F— I’VE  BEEN  AROUND— CD - Chester  Morris,  Rochelle 

Hudson,  Phyllis  Brooks,  G.  P.  Huntley,  Jr. - Misses - 74m. - 

I  -Jan. 

8028—  A— THE  MAN  WHO  RECLAIMED  HIS  HEAD— D— 

Claude  Rains,  Joan  Bennett,  Lionel  Atwill,  Baby  Jane,  Henry 
O’Neill,  Wally  Ford,  Henry  Armetta — Must  be  ballyhooed — 
80m. — 2-Dec. 

8029—  F — GREAT  EXPECTATIONS — CL— Henry  Hull,  Jane 
Wyatt,  Phillips  Holmes,  Florence  Reed,  Alan  Hale — More 
prestige  for  Universal — 99m. — Nov. 

8033— F — SECRET  OF  THE  CHATEAU— MY— Claire  Dodd, 
Alice  White,  Jack  LaRue,  Helen  Ware,  Osgood  Perkins — 
Weak — 70m. — Oct. 

8082— F— WHEN  A  MAN  SEES  RED— W— Buck  Jones,  Dorothy 
Revier — Okay — 60m. —  1  -Dec. 

8003 — THE  GOOD  FAIRY — CD - Margaret  Sullavan,  Herbert 

Marshall,  Alan  Hale,  Frank  Morgan. 

8019 - TRANSIENT  LADY - Henry  Hull,  Gene  Raymond,  Frances 

Drake,  June  Clayworth,  Spencer  Charters,  Clark  Williams. 
8024— MYSTERY  OF  EDWIN  DROOD—MD— Claude  Rains, 
Heather  Angel,  Douglass  Montgomery. 

803  6— STRAIGHT  FROM  THE  HEART— CD— Mary  Astor,  Roger 
Pryor,  Baby  Jane. 

8031 —  RENDEZVOUS  AT  'MIDNIGHT — MD— Ralph  Bellhmyv 
Valerie  Hobson. 

8032—  A— NOTORIOUS  GENTLEMAN - Charles  Bickford,  Helen 

Vinson,  Onslow  Stevens,  Dudley  Digges,  John  Darrow. 

- F - LIFE  RETURNS— D - Lois  Wilson,  Onslow  Stevens, 

George  Breakston,  Vajerie  Hobson - To  be  sold - .  .  m. - 

I  -Jan. 

- PRINCESS  O’HARA - Margaret  Sullavan,  Ge  orge  Brent. 

—IT  HAPPENED  IN  NEW  YORK— Chester  Morris,  Reginald 
Denny. 

—THE  RETURN  OF  FRANKENSTEIN— Boris  Karloff. 

— RIDERS  OF  THE  CRIMSON  TRAIL — W — Buck  Jones,  Sally 
Ann  Young. 

—THE  GREAT  ZIEGFELD - William  Powell,  Harriet  Hoctor, 

Shaw  and  Lee,  Fanny  Brice. 

Miscellaneous 

_A— WITHIN  THE  ROCK— D— Lila  Lee,  Creighton  Chaney, 

Edmund  Breese,  Lafe  McKee — So-so - 65m. - 1-Dec. 

—A— TICKET  TO  A  CRIME— MY— Ralph  Graves,  Lola 

Lane,  Lois  Wilson,  Charles  Ray - Familiar - 64m. - 2-Dec. 

— A — DEALERS  IN  DEATH — Compilation  of  material  deal¬ 
ing  with  armament  problems — Front  page — 68m. —  I -Dec. 

—A - THE  MAN  OF  COURAGE - RD— Tale  of  the  new  Italy 

and  the  rise  of  Mussolini - Timely - 93m. - 2-Dec. 

_F— THE  FIGHTING  TROOPER— AD— Kermit  Maynard, 

Charles  Delaney,  Leroy  Mason,  Barbara  Worth - Okay - 59m. 

- 2-Dec. 

- A - WAR  IS  A  RACKET - D - Compilation,  with  inquir¬ 
ing  type  of  interview,  showing  attitude  of  various  people  on 

munitions  question - Front  page — 63m. - 1 -Jan. 

— F— FEDERAL  AGENT— MD— Bill  Boyd,  Irene  Warne,  Don 

Alvarado,  George  Cooper - Average  inde  meller - 58m. - 

I  -Jan. 

_F— TOMBSTONE  TERROR — W— Bob  Steele,  Kay  McCoy, 

George  Hayes - Okay  western - 60m.— —1 -Jan. 

— THE  COWBOY  AND  THE  BANDIT — W— Rex  Lease,  Wil¬ 
liam  Desmond,  Bobby  Nelson,  Wally  Wales,  Victor  Potel, 
Ben  Corbett,  Jeanette  Morgan,  Lafe  McKee,  Art  Mix. 

- NORTHERN  FRONTIER— J.  Farrell  MacDonald,  Kermit 

Maynard,  Russell  Hopton,  Leroy  Mason,  Ben  Hendricks,  Jr. 
- THE  LOST  CITY— Bill  Boyd,  Claudia  Dell. 

Foreign 

_A— SCOTLAND  YARD  MYSTERY— MY— Sir  Gerald  Du 
Maurier,  George  Curzon,  Belle  Crystal  (British) — Sell  the 
title - 7  0m. — Nov. 

— A — MADAME  BOVARY — D — French  cast  in  French  drama 
with  English  titles — Restricted — 98m. —  1-Dec. 

— A — 3  SONGS  ABOUT  LENIN — D — Russian  film  paying 
homage  to  Lenin — Art  Stuff — 64m. —  1-Dec. 

— A — THE  BATTLE — D — Charles  Boyer,  Merle  Oberon, 
Betty  Stockfield,  John  Loder — Impressive — 84m. —  1-Dec. 
_F— WALTZ  TIME  IN  VIENNA — MU— Willy  Fritsch,  Renate 
Muller — For  restricted  list — 74m. —  I -Dec. 

— F — DON  QUIXOTE — CL — Feodor  Chaliapin,  George 
Robey,  Sydney  Fox — Restricted - 78m. - 1-Jan. 


Pg.  38 


Jan  1  ’ 3 5  pg.  39 


IF  you  want  to  have  the  time  of  your  life 
IF  you  want  to  start  off  the  year  right 
IF  you  want  more  than  your  money 's  worth 

THEN  BE  CERTAIN  TO  ATTEND 

THE 

FILM  FOLKS  FROLIC 

UNDER  THE  AUSPICES 


INDEPENDENT  THEATRE  MANAGERS 

TO  BE  HELD  AT  THE 

BROADWOOD  HOTEL 

Sunday,  January  13  —  6.30  P.  M. 


DINNER  DANCE  SHOW 

TICKETS:  $5  a  couple  $2.50  single  $25  -  table  lor  10 


GET  IN  TOUCH  WITH  ANY  MEMBER  FOR  TICKETS 

OR  SEE 

JOHN  EHRLICH,  Treasurer,  or  MISS  JEANNETTE  WILLENSKY 

1313  VINE  STREET 


It  will  he  the  Banner  Event  of  1933! 


BOYS: 


Well,  here's  1935  and  most  of  you 
fellows  will  be  making  resolutions. 
I  guess  a  lot  of  you  will  be  resolving 
that  you  will  only  play  good  pictures 
and  if  you  play  Metro  Goldwyn 
Mayer  productions  you  made  that 
resolution  when  you  signed  up  for 
Metro  months  ago. 

I  just  have  to  refer  you  to  the 
picture  announced  on  the  left  half  of 
this  page  to  show  you  what  Metro 
intends  to  do  for  you  during  1935. 
Our  studios  hand  you  swell  stories, 
plenty  of  stars,  directed  by  men  who 
turn  out  box  office  hits. 

No  wonder  that  193  5  will  be  a 
happy  year  for  Metro  exhibitors. 
And,  from  the  looks  of  things, 
"Forsaking  All  Others"  is  only  the 
first  of  many  more  hits  from  Leo 
the  Lion. 


MGM 


VOL  17— No.  2  PHILADELPHIA,  JANUARY  15,  1935  Price,  15  Cents 


BENGAL  LANCER"  with  GARY  COOPER 
Richard  Cromwell  •  Sir  Guy  Standing 

Kathleen  Burke  •  A  Paramount  Picture  •  Directed  by  Henry  Hathaway 


Wm', 


nchot  Tone 


Entered  as  second-class  matter  September  11,  1924,  at  the  post  office  at  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879.  Published  Semi-Monthly  at  219  N.  Broad  St.,  Phila. 

- - - -  - -  - -  .  -■  - - - - -  -  .  .  -  - -  ■  - - - - - - - - - -  " 


Janl5'35  pg.  2 

A  Fierce  Drama  of  Roaring  Realism  ■ .  ■  Fight¬ 
ing  Youth  .  ■  ■  The  Turmoil  of  the  Steel  Mills 
.  .  .  Action  ..  .  Thrills  .  .  .  and  Young  Love 


SONS  OF  STEEL 

.4  Vhestvrfiehi  /0rodu€*tion 


DIRECTED  BY 

CHARLES  LAMONT 


D  I VI 


HARRY  H.  THOMAS,  PRES. 


A  TWO-FISTED  PICTURE 
WITH  A  KNOCKOUT 
WALLOP  .  .  .  BUILT  TO 
MAKE  HIGH  RECORDS 
AT  EVERY  BOX  OFFICE 


WITH 

CHARLES  STARRETT 
POLLY  ANN  YOUNG 
WILLIAM  BAKEWELL 
HOLMES  HERBERT 
WALTER  WALKER 


ION 


Janl5’35 


A  GEORGE  YOHALEM  Production 

Adaptation  oby  LEW  LEVINSON 
Screen  Play  by  NINA  HOWATT 

fQ  n  fo  d  t-\  \f  KA  O  KI  A  ^  P  A  KA — PI  CHI 


Directed  by  WILLIAM  NIGH 

Suggested  by  the  story  "TWELVE 
COINS  OF  CONFUCIUS"  by 

U  A  D  OV  ,  CTCDUCW  V  e  C  I  c  P 


Janl5'35  pg.  4 


ANNOUNCEMENT 

Gold  Medal  Film  Company  and  Majestic  Pictures,  Inc., 
both  located  at  1236  Vine  Street,  Philadelphia,  and  both 
directed  by  my  husband,  Anthony  Lucchese,  until  his  recent 
death,  will  continue  in  active  business  here  under  my 
supervision. 

Each  exchange  will  Fulfill  all  contracts  made  by  them 
and  each  one  will  endeavor  to  serve  the  trade  to  the  best 
of  its  ability. 

I  want,  at  this  time,  to  thank  all  those  in  the  film 
industry  who  have  been  so  kind  to  me  during  my  recent 
bereavement  and  promise  that  the  high  ideals  which  inspired 
the  direction  of  the  exchanges  under  the  supervision  of  my 
late  husband  will  be  continued  during  my  management. 

Gold  Medal  and  Majestic  Pictures  will  keep  up  their 
high  records  in  distributing  independent  pictures  of  the 
highest  calibre  obtainable. 

Signed 


J.  C.  LUCCHESE 


Pg.  5 


THE  EDITOR'S 


PAGE 


Vol.  17,  No.  2 


January  15,  1935 


The 


Philadelphia 


Home  Stretch 

ORDINARILY,  at  this  time  of  the 
•  year,  the  turning  point  of  the  season, 
one  company  would  be  well  enough  ad¬ 
vanced  to  get  a  good  lead  on  the  rest  of  the 
field  in  the  matter  of  turning  out  the  best 
pictures.  The  beginning  of  1935,  however, 
sees  a  rare  situation. 

No  organization  can  be  said  at  this  time 
to  have  taken  the  lead  in  the  home  stretch. 

True,  some  of  the  producers  have  turned 
in  single  hits,  but  these  companies  lost 
much  of  their  lead  through  the  weak  quality 
of  the  in-betweeners.  Other  organizations 
have  been  delivering  good  programmers,  but 
still  lack  a  smash  to  set  the  trade  talking. 

Generally,  the  production  average  has 
been  high  especially  in  the  independent 
field. 

While  the  indes  still  lack  names,  their 
direction,  lighting,  sets  all  have  advanced, 
until  they  compare  favorably  with  much  of 
the  major  product. 

The  1934-1935  season  still  has  about  five 
months  to  go.  Unless  some  surprise  hits 
occur,  it  is  beginning  to  look  as  if  it  may  be 
a  dead  heat  when  the  present  season  reaches 
the  judges’  post. 

The  race  will  be  close. 


The  Best  Ten 

_  BECAUSE  it  has  been  so  well  publi- 
•  cized,  because  it  has  gained  prominence 
through  the  endorsement  of  newspapers 
and  trade.  Film  Daily’s  Best  Ten  arises 
from  the  classification  which  includes  mere 
promotion  measures  to  an  authentic  niche  of 
its  own  in  the  industry. 

Unfortunately,  however,  as  far  as  the 
trade  is  concerned,  it  has  not  yet  been  de¬ 
termined  whether  most  of  those  who  vote 
for  the  best  judge  on  the  basis  of  grosses 
or  on  the  quality  estimate.  In  some  cases, 
it  is  obvious  that  there  are  pictures  which 
rank  high  on  both  scores.  In  others,  it  is 
quite  apparent  that  grosses  have  been  sac¬ 
rificed  in  the  cause  of  art. 

Of  the  recent  Best  Ten,  most  can  be  said 
to  be  good  grossers. 

There  can  be  no  doubt  about  “Barretts 
of  Wimpole  Street,’’  “House  of  Rothschild,’’ 
“It  Happened  One  Night,”  “One  Night  of 
Love”  “Little  Women,”  “The  Thin  Man,” 
“Viva  Villa,”  “Dinner  at  Eight,”  or  “Count 
of  Monte  Cristo.”  While  all  of  these  prob¬ 
ably  were  not  big  pictures  in  every  situa¬ 
tion,  at  least,  generally,  they  scored  better 
than  average.  Each  may  not  have  had 
crowds  storming  the  doors,  but  in  some  the¬ 
atres  this  might  have  been  possible. 

As  far  as  the  tenth,  “Berkeley  Square,” 
is  concerned,  no  one  will  try  to  assert  that 
it  was  a  box  office  success.  Even  its  artis¬ 
tic  merits  may  be  in  doubt,  but  it  got  on  by 
a  few  votes. 

The  Best  Ten  serves  a  purpose  for  the 
industry.  It  concentrates  attention  on  the 
fact  that  the  business  turns  out  creditable 
productions  and  calls  reader  interest  to  the 
fact  that  the  discrediting  remarks  about 
pictures  generally  are  merely  the  outbursts 
of  the  uninformed. 

The  idea  is  to  be  commended. 


EXHIBITOR 

Circulating  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware.  Issued  on  the  1st  and  15th 
of  each  month  by  Jay  Emanuel  Publications,  Inc.  Publishing  office,  219  North  Broad  Street,  Philadelphia. 
Branches  at  1600  Broadway,  New  York  City;  Washington,  D.  C.  Jay  Emanuel,  publisher;  Paul  J. 
Greenhalgh,  advertising  manager;  Herbert  M.  Miller,  managing  editor.  Subscription  rates:  $2  for  one 
year,  $5  for  three  years.  Single  copies,  15c  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware. 
Publishers,  also,  of  THE  NATIONAL  EXHIBITOR  of  Washington  and  THE  NEW  YORK  STATE  EXHIBITOR. 
Official  organ  of  the  Motion  Picture  Theatre  Owners  of  Eastern  Pennsylvania,  Southern  New  Jersey  and 
Delaware.  Address  all  communications  to  the  Philadelphia  office. 


Work  For  the  Industry 


THAT  the  mot-ion  picture  industry  is  certain  to  be  con¬ 
fronted  with  legislation  of  a  city,  state  and  national 
character  during  1935  is  not  news.  These  columns  have  hammered 
away  continuously  in  the  hope  that  exhibitors  will  realize  that  the 
dangers  that  confront  them  must  and  can  be  faced  only  by  unity 
of  action. 

In  Washington,  in  each  state  capital  there  are  legislators, 
armed  with  information  and  data  with  which  they  will  seek  to 
prove  that  profits  in  the  motion  picture  business  are  tremendous, 
that  movie  stars  in  Hollywood  are  overpaid  while  millions  are 
starving,  that  theatres  make  so  much  money  they  don’t  know  what 
to  do  with  their  earnings,  and,  finally,  that  taxes  on  each  and  every 
part  of  the  industry  will  result  in  prosperity  coming  back  to  the 
U.  S.  A.  * 

Fortunately,  there  are  intelligent  legislators  as  well  who  bear 
no  such  delusions.  These  gentlemen  know  the  plight  of  the  busi¬ 
ness,  they  know  the  problems,  the  headaches,  the  intricacies  of  the 
industry,  and  these  representatives  are  true  friends  not  only  of 
the  business  but  of  the  people  who  patronize  theatres. 

Exhibitors  everywhere  know  that  additional  burdens  placed 
upon  theatres  must  result  only  in  increased  costs  being  passed  on 
to  theatre-goers.  The  position  of  the  motion  picture  theatre  in 
community  is  all-important  and  any  unfair  taxes  placed  upon  ex¬ 
hibitors  would  only  hinder  theatremen  in  their  duty  to  their 
communities. 

It  should  be  the  duty  of  every  exhibitor  to  work  with  his 
organization  and  also  contact  his  legislators  individually  to  see 
that  his  interests  are  protected.  1935  is  a  crucial  year  for  the  busi¬ 
ness.  Unless  the  theatreman  moves  to  assure  the  safeguarding  of 
,  -  his  investment,  no  one  can  predict  the  outcome. 


It’s  obvious  only  one  will  fit. 


Janl5'35  pg.  6 


Glancing  Everywhere  in  the  District 


“SWEET  ADELINE.”  This  is  man¬ 
ager  Dwight  VanMeter's  contribu¬ 
tion  for  “Sweet  Adeline,”  which 
he  constructed  in  the  Aldine  The¬ 
atre  foyer,  Wilmington.  Boys  at 
bar  are  George  Sapna,  left,  and 
Stanley  Debroski,  right,  and  the 
“bartender”  is  the  talented  Lonny 
Starr,  WDEL,  who  helped  Dwight 
out.  It  is  to  go  the  round  of  the 
circuit,  it  is  said. 


FIRST  TO  SIGN.  Dave  Loew, 
Loew’s,  Charles  Rosenzweig,  First 
Division,  and  Roy  Larsen,  March  of 
1  ime,  sit  in  at  the  signing  of  the 
first  circuit  deal  for  March  of  Time. 
Lcew’s  came  under  the  wire  first 
and  the  news  was  the  subject  of  a 
radio  announcement  on  the  March 
of  Time  program.  Morris  Epstein, 
FD,  was  instrumental  in  the  deal. 


MOURNED.  Anthony  Lucchese, 
proprietor  of  Gold  Medal-Majestic 
exchanges  here  and  in  Washington, 
who  passed  away  Dec.  30  after  a 
lengthy  illness.  His  death  came  as 
a  great  shock.  His  widow  will  con¬ 
tinue  operation  of  the  exchange. 


OPENING  TRANS  LUX.  Pictured 
at  the  opening  of  the  Trans  Lux 
Theatre,  were  Percy  Furber,  presi¬ 
dent,  Harry  T.  Jordan  and  Major 
L.  E.  Thompson,  chairman  of  the 
board. 


GOOD  STUNT.  Manager  Cal  Lieb- 
erman,  Astor,  got  the  best  picture 
of  Reading’s  city  councilmen  and 
its  police  department  head  that  has 
ever  been  taken,  when  lining  them 
up  for  the  camera  preliminary  to 
the  recent  opening  at  Roxy-Mast- 
baum,  here.  Lieberman  handed  all 
the  councilmen,  including  Mayor 
Ermentrout  and  Police  Commis¬ 
sioner  John  S.  Giles,  invitations  for 
the  Mastbaum-Roxy  party,  had  a 
photographer  shoot  the  line  in  the 
mayor’s  office. 


AT  FIRST  DIVISION  CONVENTION.  Some  of  the  executives  who  attended  the  First  Division  convention  held  recently  in  New 
York.  Left  to  right:  Harry  H.  Thomas,  president,  First  Division,  and  John  A.  Curtis,  vice-president  and  treasurer;  Amos  Hiatt,  assist- 
an'  to  Harry  H.  Thomas;  Charles  L.  Stillman,  business  manager  and  treasurer,  “The  March  of  Time  ;  Arthur  Pryor,  Jr.,  in  charge 
rf  'he  radio  depa“*men',  Batten.  Barton,  Durstine  and  Osborne,  and  in  charge  of  “March  of  Time  radio  program,  and  Louis  de 
R  chemont,  technical  director,  “March  of  Time”  on  screen;  A1  Friedlander,  vice-president.  First  Division,^  and  director,  advertising 
and  publicity;  Treasurer  Wood,  “March  of  Time”,  on  the  screen;  F.  J.  McConnell,  eastern  sales  manager,^  March  of  Time  ,  Char  es 
Rosenzweig,  sales  manager.  First  Division,  W.  P.  “Pat”  Garyn,  western  sales  manager,  “March  of  Time  ;  Jules  K.  Chapman,  secre¬ 
tary,  First  Division;  Budd  Rogers,  Liberty  Pictures;  Dario  Faralla,  First  Division;  Samuel  Brown,  purchasing  agent,  First  Division. 


THE  PHILADELPHIA  EXHIBITOR 


Janl5'35 


7 


Governor- Elect  Earle  Picks  L.  Howell 
Davis  to  Head  Penna.  Censor  Board 

.  -  Succeeds  Samuel  D.  Schwartz  in  Main  Post — Called  “Par- 

Schwartz  on  Indes  ticularly  Qualified  by  Training  and  Experience  for  This 

Sam  Schwartz,  who  is  nearing  the  end  IN^OSt  Important  PoSltlOn 


of  his  four  year  term  as  chairman  of 
the  state  censor  board,  says  that  one 
noticeable  thing  in  pictures  has  been  the 
improvement  of  the  independent  films. 

Whereas  four  years  ago  some  of  them 
were  pretty  bad,  he  says  that  many  of 
them  now  compare  with  major  product 
in  many  details. 


Vanni,  Miller  Arrive 
as  S-W  Shifts  Its  Ranks 

Schlesinger  Still  in  Command 

of  Territory 

Stanley-Warner  has  completed  some 
shif tings  of  command. 

Dave  Miller,  once  a  Vine  Streeter,  and  re¬ 
cently  Buffalo  manager  for  Universal,  is  now 
with  Stanley-Warner  here  as  film  buyer.  He 
bowed  in  this  week  renewing  many  acquaint¬ 
ances. 

He  becomes  film  buyer  with  Lou  Davidoff 
dividing  theatre  operation  with  Jack  Flynn  as 
well  as  acting  directly  under  zone  manager 
Leonard  Schlesinger. 

Adelmo  J.  Vanni,  formerly,  a  Poli  executive 
in  the  New  England  territory,  has  arrived  in 
the  local  Stanley-Warner  office  to  take  charge 
of  outlying  Stanley-Warner  houses.  He  man¬ 
aged  the  Palace  Theatre,  New  Haven,  Conn., 
for  a  while  and  was  general  supervisor  of  the 
Poli  chain  before  the  Loew  deal  was  made.  He 
is  a  veteran  in  the  business. 

Dave  Weshner  will  handle  the  downtown  sit¬ 
uation,  with  Schlesinger  having  the  rest  of 
the  houses  and  overseeing  the  whole  territory. 
This  will  work  for  more  decentralization  of 
authority. 

Trans-Lux  Theatre  Opens 
with  Special  Festivities 

Distinguished  Audience  Attends 

Inaugural  Performance 

Philadelphia’s  first  Trans-Lux  Theatre 
opened  with  a  special  inaugural  perform¬ 
ance,  December  30. 

The  event,  preceded  by  a  dinner,  was  at¬ 
tended  by  the  elite  of  the  city’s  civic  and  social 
world,  with  President  Percy  Furber  addressing 
the  body.  City  Solicitor  David  Smythe  also 
said  a  few  words. 

Harry  T.  Jordan,  well  known  theatrical  fig¬ 
ure  here,  handled  the  affair  and  everything  came 
off  creditably. 


L.  Howell  Davis  is  the  new  chairman 
sors.  His  appointment  was  announced  thi 

Passing  of  Anthony 
Lucchese  Saddens  Trade 

Vine  Street  Veteran  Was  One  of 

Most  Respected  Members 

The  motion  picture  industry  lost  one 
of  its  most  valued  members,  December 
30,  when  Anthony  Lucchese,  proprietor 
of  Gold  Medal  and  Majestic  exchanges, 
passed  on. 

All  the  trade  was  shocked  by  the  announce¬ 
ment  as  it  was  thought  that  he  was  on  the 
road  to  recovery  after  a  long  illness.  Recently, 
he  had  a  relapse,  after  showing  some  slight 
improvement,  and  he  never  recovered. 

Lucchese  bore  one  of  the  best  reputations  in 
the  industry.  An  independent  exchangeman, 
he  proved  friend  of  everyone  in  the  business, 
and  his  passing  marks  the  demise  of  a  loyal 
film  man. 

51  years  of  age,  he  is  survived  by  his  widow. 

His  funeral  was  held  from  St.  Helena 

Church,  January  2,  and  wao  attot^dod  ky  many 

of  his  friends  and  associates  in  the  film  busi¬ 
ness. 

Lucchese  was  in  the  business  for  many  years. 
He  was  active  in  De  Luxe  Film  exchange, 
Liberty  Film  exchange  and  most  recently  Gold 
Medal  and  Majestic.  Only  a  few  months  ago, 
he  gave  a  luncheon  to  the  entire  trade  to  cele¬ 
brate  his  return  to  activity  after  an  illness  of 
many  months. 

That  he  will  be  missed  is  certain.  His  place 
in  the  film  world  will  be  hard  to  fill. 

Jeff  Keen  had  the  following  to  say  when 
Tony  passed  on.  He  ran  the  item  in  his  column 
in  the  Daily  Nczvs. 

“There  has  been  considerable  discussion  over 
the  death  of  Tony  Lucchese  in  the  Vine  Street 
film  center,  where  he  was  one  of  the  pioneers 
in  the  motion  picture  exchange  business. 

“It  seems  that  some  of  the  Vine  Streeters 
have  been  trying  to  figure  out  how  come 
there  were  more  than  300  persons  pres¬ 
ent  at  a  luncheon  given  by  Lucchese  to  his 
friends  a  few  weeks  ago,  following  h:s  return 
to  his  office  after  a  siege  of  illness,  and  only 
a  mere  dozen  or  so  in  attendance  at  his  funeral 
last  Wednesday.” 


House  will  run  a  70-minute  show  of  newsreels 
and  shorts,  changing  Saturdays.  Admission  is 
standard  at  25  cents,  with  Andy  Edson  man¬ 
aging,  and  Harry  T.  Jordan  Jr.,  assisting. 

Theatre  got  off  to  a  good  beginning. 

Located  at  15th  and  Chestnut,  theatre  will 
run  contnuous  and  features  rear-of-the-screen 
projection.  House  is  entirely  new  and  is  a 
worthy  addition  to  city’s  list  of  theatres. 


of  the  state  board  of  motion  picture  cen- 
week  by  Governor-elect  Earle. 

Davis  succeeds  Samuel  D.  Schwartz  in  the 
position,  which  pays  $4800  annually. 

Graduated  from  U.  of  P.  in  1901,  Davis  was 
adm.tted  to  the  bar  three  years  later  and  prac¬ 
ticed  in  the  business  field  and  now  is  connected 
with  Strawbridge  &  Clothier. 

In  announcing  the  appointment,  Earle  said : 
“I  am  pleased  to  announce  the  appointment  of 
L.  Howell  Davis  as  chairman  of  the  State 
Board  of  Censors.  He  is  particularly  qualified 
by  training  and  experience  for  this  most  impor¬ 
tant  position." 

The  chairman-designate  held  a  first  lieu- 
tenan’s  commission  and  served  in  the  Corps  of 
Interpreters  during  the  war.  He  was  attached 
to  the  Thirty-eighth  Division  and  attended  the 
Officers  Training  Camp  at  Plattsburg. 

From  1920-1931  he  was  associated  with  Vic¬ 
tor  Talking  Machine  Company,  in  charge  of 
contracts  and  record  ng. 

Active  in  social  affairs,  Davis  is  a  member 
of  the  Mask  and  Wig  Club,  University  of  Penn¬ 
sylvania ;  Phi  Kappa  Psi  Fraternity,  M'litary 
Order  of  Foreign  Wars  and  Colonial  Society  of 
Pennsylvania. 

56,  Davis  is  an  Episcopalian.  He  was  born  in 
Riverton,  New  Jersey. 

Names  of  the  other  two  members  of  the  b  ard 
are  expected  soon.  It  ;s  thought  likelv  that  one 
or  both  of  the  remaining  p'aces  will  fee  pwn 
to  a  woman.  Several  have  been  mentioned. 


Ambassador  Decision  Upheld 

Decision  in  the  Ambassador  Theatre-West 
Philadelphia  zoning  case  has  been  upheld  by 
the  Code  Authority.  Body  approved  the  last 
decision  on  the  zone  printed  in  THE  EXHIBI¬ 
TOR. 


“ High  School  Girl” 

On  the  heels  of  “Tomorrow’s  Chil¬ 
dren”  comes  another  picture  that  is  cer¬ 
tain  to  duplicate  the  box  office  prowess 
of  that  attraction. 

“High  School  Girl,”  latest  from 
Bryan  Foy  and  Lew  Golder,  is  a  show¬ 
man’s  attraction,  well  presented,  highly 
entertaining  and  instructive.  Bearing 
nothing  objectionable,  placing,  before 
the  audience  the  problem  of  proper  sex 
instruction  to  children  by  the  parents, 
it  is  a  show  that  offers  tremendous  sell¬ 
ing  appeal. 

The  cast  is  headed  by  Cecilia  Parker 
and  Crane  Wilbur.  The  story  is  one  of 
a  young  girl,  a  mother  too  busy  with 
club  work  to  instruct  her  daughter,  a 
young  boy,  young  love  and  a  biology 
teacher  who  straightens  out  all  the  diffi¬ 
culties.  Saleable,  possessing  box  office 
appeal  as  well  as  educational  factors, 
it  should  make  a  niche  for  itself.  Holly¬ 
wood  distributes  here. 


8 


Janl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Indictments  Follow  Federal  Grand  Jury 
Investigation  into  Business  in  Midwest 


Representatives  of  Warner  Brothers,  Radio  and  Para¬ 
mount  Mentioned — Think  Case  Certain  To  Be  Followed 
By  Others  Elsewhere — Harry  Warner  Issues  Statement 

A  federal  grand  jury  investigation  of  industry  practices  in  St.  Louis  has  re¬ 
sulted  in  the  indictment  of  10  motion  picture  companies  and  6  executives  of  those 
organizations  on  charges  of  “unlawfully  engaging  in  a  conspiracy  in  restraint  of 


trade.” 

The  alleged  offense  constitutes  a  felony,  pun¬ 
ishable  by  a  prison  term  of  two  years  and  a 
fine  of  $10,000. 

Indictments  grew  out  of  charges  of  Allen 
Snyder,  independent  exhibitor,  that  he  was  un¬ 
able  to  obtain  first-run  motion  pictures  from 
Warner  Brothers  Pictures,  Inc.,  because  of 
alleged  agreements  of  Warners  with  others  of 
the  industry. 

Companies  named  in  the  indictment  are : 

Warner  Brothers  Pictures,  Inc.;  The  Vita- 
phone  Corporation,  First  National  Pictures, 
Inc. ;  Warner  Bros.  Circuit  Management  Corp. ; 
Warner  Bros.  Circuit  Management  Corpora¬ 
tion,  General  Theatrical  Enterprise,  Inc.,  Para¬ 
mount  Pictures  Distributing  Co.,  Inc.,  Para¬ 
mount  Pictures  Distributing  Corporation.  Para¬ 
mount  Pictures  Distributing  Company,  Inc.,  and 
Radio-Keith-Orpheum  Distributing  Corpora¬ 
tion. 

Individuals  named  are:  Harry  M.  Warner, 
president,  Warner  Brothers  Pictures,  Inc. ; 
Gradwell  L.  Sears,  western  and  southern  gen¬ 
eral  sales  manager,  Warner  Brothers  Pictures, 
Inc. ;  Herman  Starr.  New  York,  vice-president, 
Warner  Brothers  Pictures,  Inc.,  and  pres  dent 
First  .National  Pictures.-  Tur  •  Ahcl  Cary 
Thomas,  secretary,  Warner  Brothers  Pictures, 
Inc.,  and  general  counsel ;  Ned  E.  Depinet, 
New  York  president,  RKO  Distributing  Cor¬ 
poration,  and  George  J.  Schaefer,  New  York, 
president,  three  Paramount  firms  named. 

The  government’s  drive  upon  the  St.  Louis 
situation  was  but  one  phase  of  an  indicated 
national  movement  as  a  warning  against  “ob¬ 
jectionable  methods.’’ 

Complaints  against  major  producers  have 
covered  many  years.  One  of  the  chief  causes 
of  complaint  was  “block  booking.’’  This  par¬ 
ticular  practice,  however,  did  not  enter  the  St. 
Louis  investigation.  It  was  indicated  that  the 
government  felt  that  a  general  warning  to  the 
industry  would  be  sufficient  to  accomplish  the 
desired  reforms. 

Another  complaint  is  that  exhibition  agree¬ 
ments  make  it  difficult  if  not  impossible  for 
competing  theatres  to  obtain  any  films. 

During1  the  three-day  presentation  of  evidence  before 
the  Grand  Jury  it  was  learned  authoritatively  Depart¬ 
ment.  of  Justice  agents  had  investigated  claims  of  anti¬ 
trust  law  violation  in  widespread  sections  of  the  country. 
Other  evidence  will  be  presented  later. 

Specifically,  this  action  concerns  complaints  of  Allen 
L.  Snyder,  manager  of  three  first  run  St.  Louis  theatres. 

He  asserted  that  Warner  Brothers,  which  at  one  time 
controlled  the  theatres,  cancelled  contracts  when  they 
failed  to  regain  control.  Later  Warners  opened  two 
St.  Louis  houses  and  now  are  showing  their  own  films 
and  those  of  other  producers  not  exhibited  by  the 
Snyder  theatres. 

The  Government’s  case  was  represented  by  Russell 
Hardy  and  Harold  L.  Schilz,  special  assistants  to  At¬ 
torney  General  Cummings. 

It  is  charged  in  the  indictments  that  the  defendants, 
in  attempting  to  retain  control  of  the  three  local 
theatres,  threatened  owners  of  buildings  with  “gmit 
loss,  injury  and  damage”  if  the  houses  were  operated 
by  anyone  other  than  Warner  Brothers. 

The  movie  company  also  threatened,  it  is  charged,  to 

(See  page  28) 


MPTO  COMMITTEES 


The  following  committees  for  1935  have  been 
appointed  by  President  Lewen  Pizor.  The  first 
named  is  chairman. 

OPERATORS — Charles  Segall.  Milt  Rogasner,  Abe 
Sablosky,  Morris  Gerson,  Sam  Somerson,  John  Monroe. 
POSTER  AND  SUPPLIES — Fred  Leopold,  Ben  Fertel, 
Jack  Greenberg,  Charlie  Klang,  Harry  Chert coff,  Harry 
Stiefel,  George  P.  Aarons.  ADVISORY — George  F. 
Weilland,  I.  J.  Hoffman,  A.  R.  Boyd.  George  Graven- 
stine,  Ben  Amsterdam.  CENSORS — Luke  Gring,  George 
Naudascher,  Lewen  Pizor,  Leonard  Schlesinger,  N.  W. 
Fredericks,  George  Kline,  E.  F.  Burrow.  FIRE  MAR¬ 
SHAL — Mike  Egnal.  Lew  Segall,  George  Lessv.  Allen 
Benn,  Morris  Handle,  Sam  Stiefel,  Joseph  Schwartz. 
LEGISLATIVE — M.  E.  Comerford,  Mike  Egnal,  Herman 
Coane,  George  Aarons,  Herb  Effinger,  James  Clark. 
INDEPENDENT  FILM — Ben  Amsterdam.  Joe  Hebrew, 
Mike  Lossy.  SPECIAL  GRIEVANCE — Mike  Lossy,  Lew 
Pizor,  Morris  Spiers,  Charles  Segall.  Mike  Egnal,  Luke 
Gring.  Joe  Wodock.  DAYLIGHT  SAVING — Luke  Gring, 
Joe  Hebrew,  Joe  Conway,  Abe  Sablosky,  Charles  Segall, 
Mike  Lossy,  Joe  Schwartz,  Ben  Fertel,  John  Monroe, 
George  Naudascher.  LABOR — H.  I).  Cohen,  Martin 
Ellis,  P.  Mort  Lewis,  Lou  Rovner,  Jack  Brown,  J.  A. 
Jacks<  n,  Stanley  Peters.  Herb  Effinger,  Oscar  Steifel.  Lou 
Sablosky,  Norman  Lewis.  Lew  Felt,  Oscar  Althoff,  J.  B. 
Beilin.  ENTERTAINMENT — Luke  Gring.  George  Grav- 
enstine,  Ben  Fertel,  Jack  Ungerfeld,  Harry  Waxman, 
Charlie  Rappaport,  Sid  Stanlev,  Milt  Rogasner.  I.  Bor- 
owskv.  Sam  Hyman.  George  Kline,  T.  Hirshblond.  PUB- 

T  TOITV  AilD  PnOPACtANOA - Ori>it;r-  T.  AaiOIlS,  flaill 

Hvman,  Morris  Stiefel,  J.  Foreman  Corbett,  Lou  Linker, 
Frank  Hollister.  MEMBERSHIP — Edward  A.  Jeffries, 
Abe  Sabh.  skv.  Mike  Lessv,  Joe  Comvav.  Allen  Bonn, 
PUBLIC  RELATIONS — C.  Elmer  Dietrich,  Har.y 
Schwalbe.  Joe  Conway.  Ed  Connell v,  Frank  P.  Gravatt, 
P.  Mort  Lewis,  Harry  Dembow,  A.  E.  Bayer. 


PIZOR'S  PLATFORM 


In  accepting  the  post  of  president  of  the 
MPTO,  Lewen  Pizor  announced  the  following 
platform ; 

A  contact  man  for  the  organization.  Service 
for  the  exhibitor  with  savings  of  from  10-30% 
in  buying  supplies.  Savings  in  insurance.  A 
spirit  of  good  fellowship  among  all  exhibitors. 

Recommendations : 

1.  Members  should  help  other  members, 
should  help  swell  the  rolls.  2.  Increased  cost 
of  film  and  theatre  operation  should  be  com¬ 
batted.  3.  Unwarranted,  arbitrary,  unjust  and 
unreasonable  censorship  should  be  fought.  4. 
Appointment  of  a  defense  committee  to  help 
exhibs  who  appear  before  local  code  boards. 
5.  Daylight  saving  should  be  eliminated.  6.  Un¬ 
warranted  date  drives  should  be  frowned  upon. 

7.  Dropping  the  weekly  payment  plan  for  shorts. 

8.  Campaign  against  percentage  and  guaran¬ 
tee  contracts.  9.  End  of  preferred  playing 
time.  10.  Checking  of  unfair  non-theatrical 
competition  through  proper  legislation.  11. 
Clarification  of  the  cancellation  clause  in  the 
code  and  a  20%  cancellation.  12.  Operation  of 
the  cancellation  privilege  on  availability  to  put 
an  end  of  present  unfair  method  of  notifying 
exhibitors  of  releases.  13.  Continued  battle 


Welsh  Decision  Awaited 


The  local  industry  is  still  awaiting  the 
decision  of  Judge  George  A.  Welsh  in 
the  double  features  case  heard  here  a 
month  ago. 

The  decision  is  expected  soon  and  in 
the  light  of  what  has  happened  in  St. 
Louis,  should  be  extremely  important  to 
the  entire  industry. 


MID-JERSEY 


Harry  Myers,  New  Laurel  Theatre,  Laurel 
Springs,  N.  J.,  put  on  a  stage  show  with 
home  talent. 

Sol  Altman,  Royal  Theatre,  Atlantic  City, 
visited  Vine  Street. 

Joe  Redanauer,  New  Jersey  Messenger,  is 
planning  a  Bermuda  trip. 

Lew  Rovner,  Parkside,  Camden,  has  a  new 
chapeau.  All  he  needs  now  is  a  monacle. 

Abe  Frank,  Lyric,  Camden,  promised  the 
boys  a  party.  They  are  still  waiting. 

John  Bodley,  Trentonite,  hopped  to  New  York 
for  new  talent. 

Bill  Keegan  is  missed  along  the  street. 

Doorman  Smith,  Capitol,  AC,  passed  away. 

Charlie  Rapaport,  Fenwick  Theatre,  Salem, 
N.  J.,  is  back  on  the  job  after  a  long  ill¬ 
ness. 

Bill  Rovner,  Berlin  Theatre,  Berlin,  N.  J.,  has 
a  new  idea.  He  calls  for  patrons  in  bad 
weather  and  takes  them  home.  Maybe  he  II 
get  a  bus  soon. 

Joe  Redanauer  had  a  tree,  trains,  etc.,  at  his 
home  Xmas,  with  open  house  to  all.  Vine 
Street  attended  quite  a  bit. 


Marquee  Removal  Due 

Removal  of  five  Chestnut  Street  theatre 
signs  has  been  ordered  by  Director  of  Public 
Safety  Theodore  F.  Wood. 

This  was  announced  when  a  reply  was  filed 
by  the  Director  in  Court  of  Common  Pleas 
No.  4  to  a  writ  of  mandamus  obtained  by  the 
Chestnut  Street  Business  Men’s  Association  to 
compel  enforcement  of  the  ordinance  forbid¬ 
ding  signs  that  extend  more  than  18  inches  be¬ 
yond  the  building  line. 

The  theatres  cited  are  the  Aldine,  Boyd,  Karl- 
ton,  Arcadia  and  Keith’s. 


Horne  Announces  Changes 

Alexander  Gottlieb,  for  more  than  a  year  ad¬ 
vertising  copy  writer  under  Hal  Horne,  United 
Artists’  ad  chief,  has  resigned  his  post,  effective 
immediately.  Kenneth  O’Brien,  formerly 
Horne’s  assistant,  will  write  copy  on  press 
book  ads.  A1  Adams,  formerly  assistant 
to  Monroe  Greenthal  in  charge  of  exploita¬ 
tion  has  been  placed  in  charge  of  trailers  and 
national  advertising  copy.  Max  Hirsch,  assist¬ 
ant  to  Herb  Jaediker,  art  director,  succeeds 
Adams. 


against  unfair  clearance.  14.  Fight  against  free 
radio  shows.  15.  Immediate  attention  to  all 
problems  by  committees. 


■sM 


ANNE  SHIRLEY 

star  of 

"ANNE  OF  GREEN  GABLES" 
gives  a  wonderful  performance  in 
"SCHOOL  FOR  GIRLS" 


Janl5'35  pg.  9 


featuring 

SIDNEY  FOX 
PAUL  KELLY 

LOIS  WILSON 
LUCILLE  LA  VERNE 
DOROTHY  LEE 

and 

ANNE  SHIRLEY 

Story  and  Dialogue 
by  ALBERT  DE  MOND 
Suggested  by 

"Our  Undisciplined  Daughters" 

by  REGINALD  WRIGHT  KAUFFMAN 

DIRECTED  BY  WILLIAM  NIGH 


NATIONALLY 

DISTRIBUTED 

BY 

HOLLYWOOD 
FILM  EXCHANGES,  INC. 
New  York  Philadelphia 

Buffalo  Albany  Washington 


B.  N.  JUDELL,  INC. 
Chicago  Milwaukee 

Indianapolis  St.  Lcuis 


FIRST  DIVISION 
EXCHANGES,  INC. 
Atlanta  New  Haven  Cleveland 
Boston  Louisville 

Charlotte  New  Orleans 

Cincinnati  Pittsburgh 


MAJESTIC  PICTURES 
Denver  Salt  Lake  City 


MONOGRAM  PICTURES,  INC. 
Detroit 


ALLIED  PICTURES  CORP. 
Los  Angeles  San  Francisco 


METROPOLITAN 
FILM  EXCHANGE 
Seattle  Portland 


MAJESTIC  PICTURES  CORP. 
Des  Moines  Kansas  City 

Omaha 


SPECIAL  PICTURES 
Dallas 


ELLIOT  FILM  COMPANY 
Minneapolis 


EXCELLENT 
FILM  EXCHANGE 
Canada 

WARDOUR  FILMS  LTD. 
United  Kingdom 


pB 


11 


Contains  a  fine ,  sympathetic  appeal  to  women  and  will  doubtless  win 
their  plaudits  wherever  screened  "  JOE  BLAIR  — SHOWMEN'S  ROUND  TABLE 


LIBERTY  PICTURES  CORP. 


M.  H.  HOFFMAN,  President 

Pcithe  Studios 

CULVER  CITY,  CALIF. 


DISTRIBUTED  BY 


HOLLYWOOD  FILM  EXCHANGES,  Inc. 


1220  Vine  Street,  Philadelphia 


JOHN  GOLDER,  Mgr. 


6UDD  ROGERS,  Gen  7  Sales  Manager 
1776  troodwoy.  NEW  YORK 


10 


Janl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Cardinal  Dougherty  Continues  One  Man 
Campaign  Against  Motion  Picture  Houses 


Now  Says  Degenerates  and  Criminals  Lurk  in  Dark 
Recesses — Vaudeville  Acts  Included  As  Well— Offensive 
Without  Parallel 

Cardinal  Dougherty’s  one-man  campaign  against  the  motion  picture  industry 
broke  into  the  dailies  again  the  day  after  New  Year’s  after  an  absence  of  several 
months,  with  the  Cardinal  reaffirming  his  intention  to  clean  up  the  business  single- 
handed.  i 


“The  ban  will  remain  upon  them  until  they 
are  transformed,”  he  told  200  representatives 
of  Catholic  charitable  organizations  at  the 
annual  New  Year’s  reception  tendered  him. 

The  Cardinal  extended  his  criticism  to  vaude¬ 
ville  acts  put  on  between  films.  In  addition, 
he  charged  certain  evil  practices  prevail  in 
motion  picture  theatre  audiences. 

“Criminal  records  show  that  the  darkness  of 
the  motion  picture  theatre  is  frequently  the 
rendezvous  of  criminals  and  degenerates,  who 
strive  to  ply  their  trades  there,”  the  Cardinal 
said.  “And  as  if  the  motion  pictures  them¬ 
selves  were  not  bad  enough,  between  the  reels 


vaudeville  shows  sometimes  are  shown  which 
are  practically  exhibitions  in  the  nude.  If  it 
be  asked  why  the  ban  has  been  put  on  motion 
picture  theatres,  the  reply  is  that  it  has  been 
done  as  a  matter  of  conscience.  For  it  is  a 
sin  to  frequent  occasions  of  sin.  Motion  pic¬ 
ture  theatres,  as  they  have  been  and  still  are, 
must  be  shunned  as  occasions  of  sin.  The  ban 
will  remain  upon  them  until  they  are  trans¬ 
formed,  even  though  the  Hollywood  much- 
married  and  much-divorced  actors  and  actresses 
and  the  Russian  producers  of  lascivious  filth 
and  the  theatre  owners  who  purvey  crime  and 
sex  films  lose  some  of  their  fabulous  income.” 


Burlesk  Up 

It  is  interesting  to  note  that  with 
continuance  of  the  Catholic  ban  on  pic¬ 
tures,  the  burlesk  houses  are  rising 
here  as  well  as  in  other  eastern  sectors. 

There  are  four  theatres  here,  a  new 
peak,  showing  burlesk,  with  garter 
nights,  strip  numbers,  etc.,  as  strong  as 
ever. 

The  ban  does  not  include  the  burlesk 
houses. 


Cardinal  Dougherty  announced  his  absolute 
boycott  last  May  25. 

“Seventy-five  percent  of  the  motion  pic¬ 
tures  are  devoted  to  crime  and  sex,”  Cardinal 
Dougherty  charged.  “The  rare  good  picture 
is  made  the  decoy  duck  for  the  frequent  bad 
pictures.” 

Cardinal  Dougherty  cited  a  recent  survey 
by  a  group  of  non-Catholic  college  professors, 
who  interviewed  thousands  of  inmates  in  re¬ 
formatories  and  prisons.  The  survey,  he  said, 
showed  more  than  a  score  of  criminal  practices 
were  learned  by  these  inmates  from  witnessing 
crime  pictures. 

Cardinal  Dougherty  said  his  boycott  has  re¬ 
ceived  the  approval  “not  only  of  the  Holy 
Father,  but  also  of  many  Protestants  and 
Jews.” 

“In  the  Archdiocese  of  Philadelphia  more 
than  300,000  persons  have  signed  written 
pledges  to  abstain  from  frequenting  motion  pic¬ 
ture  theatres  on  account  of  their  danger  to  faith 
and  morals,”  the  Cardinal  said.  “Others,  with¬ 
out  pledging  themselves  formally,  have  resolved 
to  do  likewise.” 


New  Moods 

Three  new  “Musical  Moods”  produced  by 
Audio  Productions,  Inc.  and  photographed  in 
Europe  by  Robert  C.  Bruce  in  three-color  Tech¬ 
nicolor  have  just  been  received  from  the  coast 
and  will  shortly  be  released.  These  films  are 
“Italian  Caprice”  which  was  photographed  in 
Italy,  “Barcarolle”  (“Tales  of  Hoffman”), 
which  was  also  photographed  in  Italy,  and 
“Irish  Melody,”  which  was  photographed  in 
Ireland. 

These  films  are  now  being  released  through¬ 
out  the  country  by  First  Division  Exchanges, 
Inc. 


Fear  Ban  Lift 

At  least  a  couple  of  exhibitors  are  of 
the  opinion  that  the  ban  on  pictures 
shouldn’t  be  lifted. 

“Since  it  has  been  invoked,  business 
hops  up  whenever  we  play  a  picture 
which  has  been  most  publicized,’’  these 
folks  insist,  “and  it  is  surprising  to  see 
what  kind  of  people  turn  out.” 

Of  course,  such  exhibs  are  in  the 
minority,  but  it  goes  to  show  there  are 
two  sides  to  every  story. 


AN  ISSUE  BECOMES  A  GRUDGE 


THE  RECENT  AFFIRMATION  of  Cardinal  Dennis  Dougherty  that  he  is  con¬ 
tinuing  his  boycott  against  all  motion  picture  theatres  in  the  Archdiocese  of 
Philadelphia  transforms  the  drive  into  a  one-man  campaign  of  narrow-mindedness, 
unfairness  and  unpardonable  prejudice. 

NO  OTHER  CARDINAL  in  the  United  States  has  seen  fit  to  boycott  all  movies. 
All  others  have  appreciated  the  efforts  of  the  industry  to  co-operate  with  the  Legion 
of  Decency  in  its  plea  for  better  and  cleaner  pictures.  Only  Cardinal  Dougherty 
keeps  his  eyes  closed  to  the  improvements  in  films.  Only  the  head,  of  this  diocese 
persists  in  making  the  campaign  a  personal  issue  rather  than  one  of  the  Legion. 

PERHAPS  CARDINAL  DOUGHERTY  does  not  choose  to  listen  when  he  is 
now  told  that  Catholic  churches  throughout  his  diocese  are  showing  pictures,  made 
in  Hollywood,  at  special  and  regular  performances;  that  these  bookings  come  through 
the  same  hands  as  those  which  book  regular  theatres;  perhaps  he  is  unaware  of  the 
fact  that  regular  admission  is  charged  at  most  everyone  of  these  showings. 

PERHAPS  HE  DOES  NOT  KNOW  that  all  pictures  produced  in  Hollywood  must 
first  pass  the  test  of  scrutiny  of  a  board  headed  by  Joe  Breen,  prominent  Catholic 
layman. 

PERHAPS  HE  DOES  NOT  KNOW  that  in  addition  to  this,  the  Pennsylvania 
state  board  of  censors  checks  any  indecent  trends  in  films.  Again,  morals  in  Penn¬ 
sylvania  seems  to  be  no  worse  than  anywhere  else. 

WHY  DOES  HE  NOT  MAKE  MENTION  of  the  fact  that  he  did  not  attend  the 
recent  meeting  of  Catholic  bishops  in  Washington  but  sent  a  lieutenant  who  was 
instructed  to  ask  for  a  unanimous  endorsement  of  a  complete  boycott  of  all  theatres 
natinally  and  that  the  conference  refused  to  consider  such  a  prejudiced  suggestion. 
Cardinal  Dougherty  did  not  go,  but  he  did  want  his  own  private  fight  endorsed. 

PERHAPS  HE  IS  UNAWARE  of  the  fact  that  intelligent  Catholics  everywhere 
have  applauded  the  efforts  of  the  business  to  oust  objectionable  pictures. 

PERHAPS  WHEN  HE  SAYS  that  criminal  records  show  that  the  darkness  of 
the  motion  picture  theatre  is  frequently  the  rendezvous  of  criminals  and  degenerates 
who  strive  to  play  their  trade  there,  he  is  content  to  place  theatre  owners  in  the 
same  classification  as  those  who  operate  houses  of  ill  repute  and  disorderly  houses. 

CARDINAL  DOUGHERTY,  if  he  is  willing  to  admit  it,  knows  that  the  majority 
of  intelligent  Catholics  are  opposed  to  his  prejudiced  campaign,  to  his  unexplainable 
stand,  that  Catholics  are  choosing  their  pictures  and  are  frequenting  those  which 
are  not  termed  objectionable  on  approved  Catholic  lists.  Perhaps  that  is  the  reason 
that  the  Cardinal  hopped  ino  the  front  page  recently  with  an  affirmation  of  the  ban. 

THE  CARDINAL  apparently  hopes  that  such  publicity  would  centre  attention 
on  his  power. 

THE  EXHIBITOR  feels  that  it  has  done  all  this.  It  has  convinced  intelligent 
Pennsylvanians  for  once  and  for  all  that  the  campaign  of  Cardinal  Dougherty  is  one 
of  prejudice,  not  of  reason;  one  of  personal  vanity,  not  one  of  belief  in,  the  possi¬ 
bilities  of  the  betterment  of  pictures. 

IT  IS  NOT  THE  DOCTRINE  of  the  Roman  Catholic  Church  that  any  single 
ecclesiastic  beneath  the  Pope  is  infallible. 

IT  IS  WELL  that  the  motion  picture  business  has  handled  itself  with  good  sense 
and  intelligence  in  this  matter.  Cardinal  Dougherty  is  doing  exactly  what  was  fore¬ 
thought.  He  is  making  a  laughing  stock,  not  of  the  campaign  of  the  Legion  of 
Decency,  but  of  his  own  attitude  in  the  matter. 


THE  PHILADELPHIA  EXHIBITOR 


Janl5'35 


11 


Merger  Between  MPTO  and  IEPA  Fails 
Because  of  Circuit  Theatre -Members 


Committee  Meeting  Reaches  No  Understanding — Pizor- 
Headed  Body  Going  On  Own  Way — Insurance  Savings 
Seen — Legislative  Group  Appointed 

There  will  be  no  merger  between  the  Motion  Picture  Theatre  Owners  of  East¬ 
ern  Pennsylvania,  Southern  New  Jersey  and  Delaware  and  the  Independent  Exhib¬ 
itors  Protective  Association — for  the  present,  at  least. 


Union  Tieup  Proceeds 

President  Lewen  Pizor,  MPTO,  and 
Lou  Krouse,  Local  307,  had  a  meeting 
scheduled  this  week  at  which  time  defi¬ 
nite  plans  for  the  inauguration  of  the 
proposed  servicing  of  union  booths  in 
MPTO  houses  and  elsewhere  by  the  local 
were  to  be  set. 

The  announcement  of  the  plan  caused 
widespread  interest  in  the  trade. 

Mrs.  Lucchese  to  Direct 
Gold  Medal-Majestic  Here 

Will  Continue  Operation  Follow¬ 
ing  Husband’s  Death 

Mrs.  Anthony  Lucchese,  wife  of  the 
deceased  head  of  Gold  Medal-Majestic 
exchanges  here,  will  continue  operation 
of  the  exchanges  here. 

This  sets  at  rest  any  rumors  regarding  future 
operation. 

The  new  proprietoress  of  the  exchange 
promises  a  continuance  of  the  high  ideals  which 
motivated  her  late  husband  in  the  direction  of 
the  company  and  promises  exhibitors  that  she 
will  make  every  effort  to  give  them  the  finest 
of  pictures  and  best  of  service. 

Her  announcement  will  meet  with  favor 
among  exhibitors  who  are  certain  to  help  her 
continue  the  company  as  one  of  the  leading 
independent  exchanges  in  this  territory. 

She  will  be  assisted  by  a  sales  staff  consist¬ 
ing  of  Bill  Carrer,  Bill  Devonshire,  Dan  Hee- 
non,  Phil  Duffy,  with  William  Porter  booker 
and  Robert  Marcus  comptroller. 

IEPA  Votes  in  Jersey 
Houses;  to  Hear  Samuelson 

Allied  Leader  Scheduled  for 
January  15  Meeting 

With  the  admission  of  the  Allied  Jersey 
houses  on  a  recent  deal  already  voted,  the 
Independent  Exhibitors  Protective  Asso¬ 
ciation  planned  to  hear  a  talk  by  Sidney 
Samuelson  at  the  January  15  meeting. 

The  body  was  fully  in  accord  on  the  admis¬ 
sion  of  the  Jerseyites,  with  dues  to  be  divided, 
in  return  for  which  the  IEPA  will  take  care 
of  film  problems  for  the  members. 

A  scheduled  luncheon  had  to  be  postponed 
because  of  the  lack  of  time. 


First  Division  Distributes 

First  Division  Exchange  is  distributing  “The 
Mysterious  Mr.  Wong,’’  Monogram  picture,  in 
this  territory. 


Variety  Club  Rushes 
Rebuilding  of  New  Home 

Gala  Occasion  Being  Planned 
for  House  Warming 

The  new  quarters  of  Tent  No.  13, 
Variety  Club,  are  being  rushed  to  com¬ 
pletion,  with  a  housewarming  expected 
the  first  week-end  in  February. 

That  much  was  certain  following  a  confer¬ 
ence  last  weekend  between  the  renoration  com¬ 
mittee,  architect-members,  local  contractors  and 
building  specialists.  A  clubhouse  second  to  none 
in  the  Variety  string  is  certain. 

Chairman  of  the  finance  committee,  James 
Clark,  is  already  at  work  on  plans  for  a  mam¬ 
moth  dinner-dance-ball-entertainment  to  be  held 
in  February  for  the  entire  industry.  The  affair 
is  expected  to  set  a  new  record  for  industry 
social  events. 

Following  the  successful  installation  and  din¬ 
ner  dance  at  the  Warwick  Hotel,  December  30, 
the  membership  stands  at  100,  closed  for  the 
present,  but  with  some  possibility  of  a  blanket 
addition  of  25  later.  There  are  already  that 
number  of  applications  for  membership. 

Property  master  Jack  Greenberg  is  distribut¬ 
ing  club  pins  to  members  who  are  seen  sport¬ 
ing  them  about. 

Chief  Barker  Earle  Sweigert  is  lining  up  his 
force  for  the  new  season  with  the  Variety 
Club  expected  to  be  the  leading  factor  in  the 
local  community.  Arrangements  for  furniture, 
equipment,  etc.,  have  already  been  completed. 

Chief  Barker  Dave  Miller,  Buffalo,  now  a 
barker  here,  will  be  tendered  a  luncheon  shortly 
by  the  local  club.  Earle  Sweigert,  chief  barker, 
here,  is  arranging  details. 

A  mammoth  Monte  Carlo  night  is  being  ar¬ 
ranged  for  the  club.  Plans  are  still  secret. 

Full  details  on  the  proposed  big,  benefit  per¬ 
formance  to  be  held  at  a  local  theatre  will  be 
divulged  later.  Each  member  will  be  given 
tickets  and  the  proceeds  will  be  used  for  a 
worthy  cause. 

Once  the  new  home  is  completed,  a  most  ac¬ 
tive  season  is  certain. 


Diamond  Promoted 

Sam  Diamond,  bright,  ambitious,  capable  ad 
sales  manager  at  Fox,  got  a  deserved  promo¬ 
tion  when  he  was  moved  up  to  be  Baltimore 
salesman  for  the  company,  working  out  of  the 
Washington  exchange.  He  takes  over  the  post 
January  21. 

All  his  friends  wish  him  well  and  know  that 
he  will  make  a  go  of  his  new  post. 


That  much  was  indicated  at  the  meeting  of 
the  board  and  members  of  the  MPTO,  Jan¬ 
uary  11,  when  the  committee  for  the  MPTO 
which  met  with  the  IEPA  committee  reported 
that  no  understandingg  could  be  reached  because 
of  the  IEPA  policy  of  not  including  affiliated 
or  circuit  houses  in  its  membership.  This  proved 
a  stumbling  block  that  could  not  be  overcome. 
The  MPTO  committee  was  then  discharged 
with  thanks,  following  its  report. 

Thus,  the  Philadelphia  district  remains  a 
two-organization  territory,  with  no  immediate 
hope  for  any  merger  at  this  time. 

The  MPTO  does  not  intend  to  drop  affiliated 
houses,  it  was  asserted. 

A  resolution  against  interchanging  percentage 
pictures  on  contracts  following  one  engagement 
of  that  picture  anywhere  in  the  territory  was 
passed  by  the  body. 

A  legislative  committee,  consisting  of  three 
lawyer-members  and  two  others,  was  appointed. 

Lewen  Pizor,  new  president,  was  inducted 
into  office,  succeeding  Charles  Segall. 

Various  committees  for  the  new  year  were 
announced. 

News  that  exhibitor-members  could  save 
from  10-30%  on  equipment  and  insurance  was 
released,  with  members  being  able  to  effect  the 
savings  through  their  own  brokers. 

The  body  also  discussed  the  proposed  Earle 
Theatre  slash  and  steps  will  be  taken  in  con¬ 
nection  with  it. 

Drive  for  Independent 
Exchanges  Bearing  Fruit 

MPTO  Campaign  Proceeds  on 
All  Fronts 


Drive  to  help  bring  1000  additional 
dates  to  local  independent  exchanges, 
promised  by  the  MPTO  at  its  last  meet¬ 
ing,  is  picking  up  momentum. 

Not  only  have  many  MPTO  exhibitors  acted, 
but  the  committee  consisting  of  Mike  Lessy, 
Joe  Hebrew  and  Ben  Amsterdam  held  a  meet¬ 
ing  this  week  with  President  Lewen  Pizor  to 
push  the  work  along. 

A  survey  will  be  made  of  the  MPTO  to  see 
where  the  indes  can  be  aided,  and  no  stone  will 
be  left  unturned  to  boost  their  business. 


Get  Your  Dates  In  Now  For 

Pop  Korson  Birthday  Drive 

JANUARY  15  —  MARCH  15 


12 


Janl5'35 


THE  PHILADELPHIA  EXHIBITOR 


SECRETARY.  Murray  F.  Beier  is 
secretary  of  the  new  Preferred  ex¬ 
change. 


PRESIDENT.  Herbert  L.  Taylor  is 
president  of  the  new  Preferred  ex¬ 
change. 


BOOKER.  Charles  Donahue  is 
booker  at  Preferred  exchange. 


REOPENS.  The  renovated  and  re¬ 
built  Strand  Theatre,  Berwick,  re¬ 
opened  recently  with  J.  N.  Harry, 
receiver,  managing. 


HEADS  DRIVE.  Joe  Engel,  local 
Universal  manager,  is  out  to  make 
Philly  office  the  top  in  the  Carl 
Laemmle  Jubilee  Celebration. 


NIGHT  SHOT.  Here  is  the  illumi¬ 
nated  Trans  Lux  Theatre,  15th  and 
Chestnut  Streets,  Philadelphia. 


GOO-GOO.”  Grand  Theatre, 
Vineland,  N.  J.,  used  this  stunt  to 
block  traffic  and  tell  folks  about 
“College  Humor.”  An  employee 
dressed  in  football  togs  advertised 
the  show.  Traffic  was  tied  up  and 
there  was  plenty  of  excitement. 
(Adleman  photo.) 


RETURNS.  Dave  Miller,  once  a 
Vine  Streeter,  and  for  more  years 
with  Universal,  returns  to  the  local 
scene  as  film  buyer  for  Stanley- 
Warner  here.  He  resigned  a  posi¬ 
tion  as  Universal  branch  manager 
in  Buffalo. 


NEWS  FLASH 

LOEW’S  THEATRES  FROM  COAST  TO  COAST 
ARE  THE  FIRST  TO  SIGN  UP  FOR 

THE  MARCH  OF  TIME 

Loew’s  Theatres,  the  Poli  Theatres  in  New  England 
and  the  Capitol  Theatre  in  New  York  will  have  the 

WORLD  PREMIERE 

FEBRUARY  FIRST 
Distributed  by  FIRST  DIVISION 

HARRY  H.  THOMAS,  PRES.  •  ROCKEFELLER  CENTER,  NEW  YORK  CITY 


“THE  NEW  MAJOR  MARCHES  ON!” 


14 


Janl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Many  Bills  Affecting  Industry  Certain 
to  Be  Introduced  into  the  Legislature 

Sunday  Show  Question  Looms  As  Big  Problem — 

Schlesinger  Thinks  Trade  Likely  to  Benefit — Parties 
Divided  in  Control 

(By  Staff  Correspondent) 

The  131st  Pennsylvania  Legislature,  which  convened  in  biennial  session,  Janu¬ 
ary  1,  although  vastly  different  in  political  complexion,  will,  like  past  sessions,  be 
fraught  with  problems  of  deep  concern  to  the  motion  picture  industry. 


Bills  favorable  as  well  as  unfavorable  to 
motion  picture  exhibitors  will  in  all  probability 
be  introduced  in  larger  numbers  than  in  the 
past,  despite  the  fact  that  fiscal  problems  of 
almost  unprecedented  magnitude  top  the  list  of 
tasks  facing  the  legislators. 

One  of  the  problems  expected  again  to  con¬ 
front  the  State  lawmakers,  in  which  theatre 
exhibitors  are  most  vitally  interested,  is  that 
controversial  subject  of  liberalization  of  the 
State’s  antiquated  Blue  Laws. 

Other  problems  with  which  the  incoming 
legislature  likely  will  have  to  deal,  and  in 
which  theatre  exhibitors  have  a  large  measure 
of  interest,  include  changes  in  the  censorship 
laws,  license  fees  and  taxation  measures.  In 
addition  to  such  measures  as  minimum  wages, 
minimum  hours  and  child  labor  prohibition,  it 
is  probable  a  State  NRA  bill  will  be  intro¬ 
duced  and  actively  pushed. 

Exhibitors  will  observe  with  unusual  inter¬ 
est  the  activities  of  the  incoming  legistlature 
because  it  is  predominantly  composed  of  uninit¬ 
iated  members  and  divided  politically  for  the 
first  time  in  half  a  century,  with  Democrats 
controlling  the  House. 

The  political  complexion  of  the  1935  Legisla¬ 
ture  follows : 

HOUSE 

Republicans,  88. 

Democrats,  118. 

Socialists,  2. 

Majority  vote  for  legislative  passage,  105. 

SENATE 

Republicans,  31. 

Democrats,  19. 

Majority  vote  for  legislative  passage,  26. 

Locally,  Leonard  Schlesinger,  zone  manager, 
Stanley-Warner,  is  of  the  opinion  that  Sunday 
movies  will  help  trade,  stimulate  weekend  ac¬ 
tivity  in  the  city,  help  the  city  progress  and 
though  it  will  add  an  additional  burden  to  the 
industry  will  be  more  than  offset  by  the  com¬ 
munity  goodwill  certain  to  be  fostered. 

That  there  are  some  exhibitors  opposing  Sun¬ 
day  shows  cannot  be  denied,  but  many  of  these 
are  those  who  now  run  Sunday  benefits,  ap¬ 
pealing  to  areas  which  certain  theatres  closed 
on  Sunday.  A  local  option  policy  on  Sunday 
movies  would  give  all  theatres  opportunity  to 
see  what  their  public  thinks  about  it. 


Want  Calendars? 


If  any  reader  of  this  publication  hasn’t 
received  his  1935  booking  calendar, 
kindly  write  THE  EXHIBITOR.  If  any 
extra  ones  are  desired,  they  can  be  had 
for  10c  each,  to  cover  cost  of  postage 
and  mailing  tube. 


Filmdom  Frolics  at 
Inde  Managers’  Dance 

Record  Turnout  Attends  Broad- 

wood  Hotel  Festivity 

The  dinner  dance  sponsored  by  The 
Independent  Theatre  Managers  at  the 
Broadwood  Hotel,  January  13,  turned  out 
to  be  a  record-breaker. 

Originally,  it  was  thought  that  the  affair 
could  be  limited  to  200  but  reservations  went 
so  fast  that  another  room  in  the  Broadwood 
Hotel  had  to  be  engaged  to  take  care  of  the 
more  than  300  filmfolk,  exhibitors,  exchange- 
men  and  employees  who  attended  the  affair. 

Floor  shows  from  local  cafes  and  restaurants 
were  presented  to  the  throng  and  a  capable 
dance  band  furnished  the  music. 

The  committees  in  charge  turned  in  a  swell 
job  and  the  affair  opened  the  Vine  Street  1935 
social  season  with  plenty  of  splendor.  The  In¬ 
dependent  Theatre  Managers  are  to  be  con¬ 
gratulated  for  the  excellence  of  the  event. 

Universal  Out  to  Win 
National  Sales  Drive 

Exchange  Requests  Support  from 

Exhibitor  Faction 

Universal’s  local  exchange,  under  the 
direction  of  Joseph  Engel,  is  out  to  win 
first  place  in  the  current  drive. 

The  entire  office,  including  sales  manager,  Joe 
Leon;  sales  representatives,  William  Doyle, 
Jesse  Levine  and  Jack  Engel ;  bookers,  F.  For¬ 
tunate  and  Miss  Meadowcroft;  cashier,  P. 
Kuebler ;  assistant  cashier,  Miss  V.  Porecca ; 
accessory  shipper,  Richard  Brown,  and  head 
shipper,  Robert  Brower,  and  others,  is  bending 
every  effort  to  turn  in  the  biggest  total  so  that 
the  local  exchange  can  share  in  the  prize  money. 

Exhibitors  throughout  the  territory  are  cer¬ 
tain  to  support  the  local  Universal  branch  in 
the  drive.  With  such  pictures  as  “Show  Boat,” 
“The  Good  Fairy,”  “The  Great  Ziegfeld,”  and 
“The  Return  of  Frankenstein”  on  the  way,  the 
exchange  will  be  plentifully  supplied  with  hit 
shows. 

The  Carl  Laemmle  Jubilee  Celebration  is  in 
honor  of  the  head  of  the  company. 


Moss *  Party 


Edgar  Moss,  who  has  been  having  a 
series  of  parties  at  his  home  because  he 
can’t  get  everyone  in  at  one  time,  is  now 
throwing  one  for  the  lieutenants,  Janu¬ 
ary  19,  having  disposed  of  all  the  gen¬ 
erals. 

A  typical  Moss  menu  includes  mixed 
pickles,  ducks,  a  goose  or  two  with  the 
host  in  charge,  meatballs,  one  cow  and 
a  pastromi  layout. 

For  those  who  can’t  find  their  way 
out,  here  are  the  directions  uncovered 
by  THE  EXHIBITOR  as  part  of  service 
to  its  readers.  Run  out  Lancaster  Pike 
to  the  first  stop  light  in  Wayne,  Aber¬ 
deen  Road,  turn  left  to  a  fork  in  the 
road  where  five  roads  meet,  take  Church 
Road  to  one  block  below  trolley  bridge. 
House  is  at  corner  of  Church  and  Kin- 
terra  Road.  Call  Wayne  164  if  this 
sounds  puzzling. 

All  going,  of  course,  must  be  invited. 

Forum  Clarifies  Local 
Women’s  Preview  Situation 

Three  Groups  Available  for 
Advance  Showings 


The  Philadelphia  Motion  Picture 
Forum  has  clarified  the  preview  situation 
for  the  benefit  of  the  trade. 

All  previewing  done  in  this  area  will  be 
under  the  auspices  of  the  Forum,  thus  not  dupli¬ 
cating  efforts.  Mrs.  Benjamin  Loeb,  Warwick 
Hotel,  will  be  the  previewing  chairman,  with 
all  previews  arranged  through  her. 

Mrs.  Arthur  Goldsmith  will  be  chairman  of 
the  preview  institute,  as  soon  as  arrangements 
are  completed.  The  body  will  look  at  films 
with  an  eye  toward  definite  community  interest. 

The  preview  lists  will  consist  of  (1)  30  to 
preview  in  projection  rooms  or  on  special  re¬ 
quest  (2)  100  for  larger  group  reviewing  by 
invitation  of  distributors  or  theatremen  (3) 
Invitational  showing  to  entire  Forum  member¬ 
ship. 

Mrs.  Loeb  will  be  glad  to  work  with  the  in¬ 
dustry. 


Delaware  Charter 

Theatre  Equipment  Supply  Company.  Deal  in  the¬ 
atre  supplies  of  all  kinds. 


Get  Your  Dates  In  Now  For 

Pop  Korson  Birthday  Drive 

JANUARY  1J  —  MARCH  It 


OP1  ^00°  *  6 


m'i'v 


<***' 


YA3s' 


:clo 


Ot  ■J'V/fl" 


t.c- 


6°?V°  C°N  -•..«  I3'.'1- 


xVa' 


■..«*  **s£ *> r 


9** 


M 


AN 


BOX  OFFICE 


V\N 


svrs  rn 


A'i- 


\^A- 


►  .?•?.  .*».r> 


an 


\be 


Vj9c 


\3M° 


,T*l'C 


^tcs 


\03 


\»a^  0\e 


tna 


Ac 


t>ce 


be'9s 


V\cf 


*«1 


Vve^  an"!^ 


s\n£ 


an- 


V\o^' 


; 


-  ou*  ®  ,\«e 


f) 


cofl'1 


eA9 


tutn' 


sV' 


<,'">.  <V'«: »*s 


tlCS  *"**■  jcliO®  ®  *t»0"S'  n  ^  1 

«4-*  i  *C;  co»'»4, 


at£ 


^,V\o  ''a5  ojV\o  '5  .  \  vu\^°Vv*ct  fc®\. 


A  '°. 


ano 


op 


§*  V  \ 


.r< 


\S 


\n 


,Vxe»c 


V>u' , 


tc 


is'&r 


\\*e 


/ 


VxVrt' 


\o 


ttV 


^C\  bt3^^c  rcet' 


'®%ss^-.lir0^e 


CO' 


e© 


A»©£ 


s°»«\sWPs  V'C  ?c  ^er  yLe0^e' 


t\e* 


^3 


AsW? 


i**s  < 


vV* 


»*  t 


anc 


\n 


\nfc  *5'%\\Y'f  ^rd'd3’  ^eg,aS:  § 


l\s'o" 


V\3^’  £d£3r  ^rodef'v 


da 


vm 

v  - f 


■* 


C»s'j:  Via6e';  Geo^®^  a^d 


DeV 


\de°' 


■>, 


m®1'0 


JcK1 


o^ft. 


m*£!’  ^e! 


Aa'J 


de^°°-  .oT  D3^°  O3^ ’  •  p  VA'^eT’  y^eW^ 


0«e^f'Co^'l„.  ^L,  ^"'l 


o^ce 

YV\s 


P.a' 


ecti 


G<^e°’.  *eco«**<£0tt 


\s\o'p'ieS  •  v»o^3S  ^a\e 


?V»o' 


,\o?.T 


39^ 


^\ne- 


o*v 


£A»'ot 


\)\rcC 


A'oOs 


tSirt 


on 


bV 


iXOtO' 


^ea' 

u  PobV'c  ,nec^'<''  a,\on  ^e" 
Xbe  v  .  eaxbe<r'e  s\Xvjo" 

9“''f;u.  ■ 

*«'te  ’  Nlosc0t 


C©nta 


Yoi>r 


Tt' 


in 


I 


^  ■ 


■ 


91' 


iH 


co^ 


cu  r*l 

h^:, 


,G^ 


(JIG 


$\X& 


^a'«v 


at^ 


X;ia 


„  firf 


Janl5’35  pg.  15 

Distributee i  by  GOLD  MEDAL  FILM  COMPANY 


16 


Janl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Actors’  Report  Says  Only  1  3-5  Cents  of 
Patron’s  Dollar  Goes  to  Player’s  Purse 


Hollywood  Salaries  Exaggerated,  Survey  Shows — Al¬ 
leged  Abuses  Included  As  Coast  Body  Gives  NRA  Picture 
of  Conditions 

The  picture  of  Hollywood  as  an  actors’  paradise  isn’t  true.  That,  in  sum  and 
substance,  is  indicated  after  examination  of  the  report  of  Robert  Montgomery,  Claude 
King,  Kenneth  Thomson,  Ralph  Morgan  and  Richard  Tucker,  actors  appointed  by  the 
NRA  to  make  a  survey  of  coast  conditions. 

Montgomery,  King,  Thomson,  Morgan  and  — - ~ ^ ^ “ “ 
Tucker  were  empowered  to  formulate,  under 
the  NRA,  a  program  of  fair  practices  between 
producers  and  players. 

The  report  found  only  1  3-5  cents  of  the 
theatregoer’s  dollar  reached  the  actor's  purse. 

80%  or  more  of  Hollywood’s  acting  population 
was  pictured  as  barely  existing. 

The  set  of  recommendations  has  been  sent 
to  Sol  A.  Rosenblatt. 

“Every  dishonest  practice  known  to  an  indus¬ 
try,”  says  the  report,  “the  code  of  ethics  of 
which  is  the  lowest  of  all  industries,  has  been 
resorted  to  by  the  producers  against  the  actors. 

Even  excluding  extra  players,  71  per  cent  of 
the  players  who  worked  in  pictures  in  1933 
earned  from  less  than  $1,000  to  $5,000." 

Taking  the  total  1933  earnings  of  1,563  play¬ 
ers — none  of  them  “extras”- — the  report  graded 
Hollywood  salaries  in  the  following  strata: 

1112,  or  71  per  cent,  earned  from  less  than 
$1,000  to  $5,000. 

192.  or  12  per  cent,  earned  from  $5,000  to 
$10,000. 

196,  or  13  per  cent,  earned  from  $10,000  to 
$50,000. 

63,  or  4  per  cent,  earned  more  than  $50,000. 

Complete  abolition  of  the  “call  bureau”  was 
recommended  as  a  salient  point  in  the  report. 

In  the  case  of  practically  all  other  alleged  mal¬ 
practices,  modifications  of  existent  rules,  writ¬ 
ing  of  new  statutes  and  creation  of  boards  of 
arbitration  were  advanced. 


’Heard  In' 


V 


INE  STREET 


Gold  Medal 
Plugs  “Men” 


Gold  Medal  is  ready  to  go  with  "Little  Men," 
from  Mascot.  Family  Theatre,  Scranton, 
plays  it  for  week  beginning  January  19; 
Lyric,  Shenandoah,  and  Community, 
Hershey,  also  running  the  show,  with  more 
to  come.  A  local  first  run  is  being  set. 
New  westerns  in  the  house  include  “Cow¬ 
boy  Holiday”  and  “Big  Boy  Rides  Again,” 
both  available  for  dating  soon.  In  addi¬ 
tion,  "The  Marines  Are  Coming”  and 
"Crimson  Romance”  are  doing  well  as 
are  the  serials.  All  this  keeps  booker 
Bill  Porter  plenty  busy  taking  care  of  them. 

Jim  Clark,  returning  from  a  trip  to  Wash¬ 
ington,  heads  a  delegation  of  film  men 
who  marched  in  the  inauguration  cere¬ 
monies  at  Harrisburg.  He  was  with  the 
John  B.  Kelly  Marching  Club.  Brother  Bill 
went  to  Trenton  to  visit  the  Governor 
Hoffman  inauguration. 

John  Colder,  enthused  with  "Tomorrow’s 
Children,"  expects  a  lot  from  “High 
School  Girl,”  which  will  be  ready  for  re¬ 


lease  shortly.  The  new  Libertys  are  also 
getting  a  lot  of  playing  time  from  Holly¬ 
wood. 

Alfred  Truell  is  the  new  ad  sales  manager 
at  Fox,  succeeding  Sam  Diamond,  who  was 
moved  up. 

John  Golder,  in  sending  New  Year’s  wishes 
to  the  trade,  points  out  the  big  circuits  and 
independent  operators  which  have  signed 
for  Hollywood  pictures.  John  expects  a 
big  season. 

Passing  of  Grandmother  Fleisher,  mother  of 
Nat  Fleisher  and  grandmother  of  Mrs.  Sam 
Gross,  after  a  heart  attack,  was  mourned 
by  her  friends.  The  death  came  as  a 
severe  shock  to  Mrs.  Edgar  Moss. 

Harry  Weiner,  Columbian,  was  sick,  had  a 
miraculous  recovery  when  he  heard  the 
business  "Broadway  Bill"  was  turning  in. 

It  will  be  Mr.  and  Mrs.  Ben  Fertel  soon  when 
the  prominent  theatreman  takes  unto  him¬ 
self  a  bride.  The  honeymoon  will  be  in 
Florida. 

Mother  of  Mike  Levinson,  FD  salesman, 
passed  away  recently. 

Exchangemen  along  the  street  who  hold  S-W 
passes  found  out  that  the  Roxy-Mastbaum 
operation  was  separate  when  they  at¬ 
tempted  to  use  the  passes  at  the  house. 
This  surprised  the  folks  who  hold  them 
and  they  are  wondering  what  can  be  done 
about  it. 

Edgar  Moss,  who  has  been  running  a  series 
of  official  openings  of  his  new  home  and 
bar,  ran  a  couple  of  more  parties,  which 
resulted  in  extremely  nice  affairs  and  a 
good  time  had  by  all.  Men  only. 

Charley  Albert  has  landed  well  with  Master 
Arts  as  associated  with  the  Philadelphia 
branch.  Albert,  who  formerly  had  charge 
of  the  Wilmington  work  for  Warners,  was 
shifted  to  Chester.  When  the  work  there 
was  turned  over  to  Master  Arts  Eddie  West 
was  put  in  charge  of  the  Wilmington  work, 
with  young  Emory  Raymond  as  his  assist¬ 
ant. 

Serious  illness  of  Evelyn  Ann  Gravatt,  3, 
daughter  of  Mr.  and  Mrs.  Frank  P.  Gravatt, 

caused  much  concern  among  the  friends 
of  the  Atlantic  City  showman.  Her  fight 
for  life  became  front  page  material  for  the 
dailies  there,  with  the  battle  against  a 
deadly  streptococcus  infection  continuing. 
Blood  transfusions  have  been  resorted  to. 

David  Barrist  hops  to  Mexico  for  a  rest  and 
1  6-day  trip. 

Jack  Margolies  is  now  at  the  Venice  Theatre, 
while  the  Regis  Theatre  will  be  managed 
by  Jack  Blumberg.  Both  are  Charlie  Steifel 
possessions. 

Abe  Rovner  was  ill  for  a  spell. 

Charles  Goodwin,  Quality  Premium  Distribu¬ 
tors,  went  to  Pittsburgh  to  a  glassware 
convention. 

Ben  Kassoy  suffered  a  severe  attack  of  ap¬ 
pendicitis,  is  resting  in  St.  Luke’s  Hospital. 
All  his  friends  are  pleased. 

Jack  Cohen,  back  from  the  coast,  is  hand¬ 
ling  his  two  houses  personally. 


Delaware  Watches 


While  the  Delaware  Legislature  has 
been  in  session  only  a  few  days,  rumors 
are  already  about  that  another  effort 
would  be  made  to  push  over  a  luxury 
tax  bill,  such  as  the  one  brought  up  in 
other  states. 

As  yet,  Joe  DeFiore,  president,  Dela¬ 
ware  and  Eastern  Maryland  IMPTOA, 
has  heard  nothing  official  about  it,  but 
he  and  other  theatre  men  have  heard 
rumors  about  it  and  are  on  guard. 
George  Schwartz,  Dover  exhibitor,  has 
been  assigned  to  keep  a  watch  on  Dover 
doings. 


It  will  be  Mr.  and  Mrs.  S.  Alexander  Smith 

when  the  manager  of  the  Broad  Theatre, 
Souderton,  takes  unto  himself  Miss  Betty 
Ann  Zendt  as  wife. 

Yhe  new  Film  Board  directory,  compiled  by 
Jack  Greenberg,  Miss  Gallagher  and  aides, 
is  due  on  the  street  this  week.  It  always 
deserves  a  hand. 

Miss  Dorothy  Burrison  is  looking  vacation- 
ward. 

Majestic,  Williamsport,  is  being  operated  by 
Schaefer  and  Ginter. 

Murray  Beier,  who  will  have  a  new  an¬ 
nouncement  soon,  will  also  distribute  "It’s 
a  Bird,  a  Tall  Story  two-reeler,  with 
Lowell  Thomas  doing  the  dialog.  A  nov¬ 
elty,  Murray  says  it  should  create  a  lot  of 
interest  when  screened.  Preferred  will 
have  some  new  shows  in  very  shortly. 

Mr.  and  Mrs.  A1  Davis  celebrate  their  I  6th 
wedding  anniversary  by  taking  a  southern 
cruise.  They  plan  to  do  it  every  year, 
winding  up  with  a  75  day  cruise  on  their 

75th. 

Sam  Rosen,  quite  a  wrestling  fan,  put  over 
the  Shikat-Londos  fight  so  well  that  he 
received  commendation  from  the  home 
office.  He  got  into  the  class  house  area  as 
well  as  making  the  usual  circuit  deals 
and  the  picture  did  a  swell  business.  Sam 
gave  the  sales  his  personal  attention  and 
he  leads  the  country. 

Apex  Garage  all  set  for  1935.  New  service, 
etc.,  with  plenty  of  winter  attention. 

Dr-William  H.  Short,  active  in  the  Motion 
Picture  Research  Council,  dropped  dead 
here  last  week. 

Barney  Cohen  dynamic  manager  of  the  Ben¬ 
son,  says,  in  reply  to  queries  that  he  is 
no  longer  interested  in  a  million  girls  but 
only  in  a  Gross. 

Bill  Mansell,  Warners  chief,  is  down  in  the 
mouth  these  days  because  he  is  only  sec¬ 
ond  in  the  Warner  drive.  It  ought  to  be 
the  job  of  all  exhibs  to  see  that  he  smiles. 

First  Division  is  enlarging  its  office.  Sales 
men  are  going  upstairs. 

Frances  Axler  was  sick  but  is  better. 

Rose  Forman  is  popular  these  days  at  FD. 

Joseph  Azzarano,  Universal,  was  married  Jan¬ 
uary  12,  and  honeymooned  in  New  York. 
Employees  gave  him  a  nice  silver  service. 

Dick  Brown  has  been  going  right  after  that 
Universal  accessory  business,  with  plenty 
of  hits  to  sell. 

Harry  Levine,  UA,  was  ill. 


metro-ljoiawyn-mayers  v^rearesr  morion  ricn/re1 


DAVID  COPPERFIELD 


Janl5'35  pg.  17 


NATIONALLY 
ADVERTISED 
in  40 

MAGAZINES! 


;  ■  E 

&  Hi  Ml 

w  x  JP 

18 


Janl5’35 


THE  PHILADELPHIA  EXHIBITOR 


*1  ■■  ■  Ml  ■  ■  - ■  ■■  ■  '  ■  ■  === 

THE  CODE  •  CASES  •  HEARINGS  •  RULINGS 


Clearance  Matter  of 
Bargaining,  Code  Body  Says 

Decision  in  Northampton-Cata- 
sauqua-CopIay  Case  So  Provides 


Clearance  is  a  matter  of  bargaining,  the 
Code  Authority  has  ruled  in  the  appeal 
from  the  local  board’s  decision  in  the  case 
of  the  Northampton  Theatre  Company, 
Inc.,  Roxy  Theatre,  Northampton,  vs. 
Charles  J.  Klang,  Savoy  Theatre, 
Catasauqua;  William  Walker,  Pastime 
Theatre,  Coplay. 

The  Code  Authority  decision  says : 

The  Philadelphia  clearance  and  zoning  board, 
after  reviewing  the  evidence  produced,  by  unan¬ 
imous  vote,  rendered  the  following  decision : 

“Northampton  and  Catasauqua  are  competitive 
and  the  theatre  buying  first  run  shall  have 
seven  (7)  days  clearance  over  the  other.  North¬ 
ampton  and  Coplay  are  competitive  and  the  the¬ 
atre  buying  first  run  shall  have  fourteen  (14) 
days’  clearance  over  the  other.’' 

From  this  determination  Charles  J.  Klang, 
Savoy  Theatre,  appeals.  At  the  hearing  of  the 
appeal  an  appearance  was  made  on  behalf  of  the 
protestant. 

Roxy  Theatre,  Northampton,  is  located  three 
miles  from  the  Savoy  Theatre,  Catasauqua,  and 
1  y2  miles  from  the  Pastime  Theatre,  Coplay. 
The  protestant  asked  the  local  board  to  find 
that  competition  exists  between  the  protestant 
and  the  other  two  theatres  and  that  the  pro¬ 
testant  is  entitled  to  a  minimum  of  seven  days’ 
clearance  over  the  Savoy  and  a  minimum  of 
fourteen  days  over  the  Pastime.  When  the 
local  board  granted  this  request  they  were  ex¬ 
ceeding  their  jurisdiction.  Local  board  has  only 
the  power  to  hear  protests  against  existing 
clearance  which  is  unreasonable  in  length  of 
area.  This  is  not  such  a  case.  No  one  has 
come  before  the  local  board  complaining  of  un¬ 
reasonable  clearance. 

The  real  nature  of  this  protest  is  to  ask  for 
a  ruling  that  distributors  must  sell  clearance. 
There  is  nothing  in  the  code  which  authorizes  a 
local  board  to  order  any  distributor  to  sell  a 
prior  run  or  to  sell  clearance  to  any  theatre; 
that  is  a  matter  of  bargaining.  The  only  thing 
a  local  board  may  do  is  to  establish  the  maxi¬ 
mum  amount  of  clearance  between  runs  or  to 
deny  the  right  of  a  theatre  to  buy  clearance. 

This  decision  in  no  way  decides  what  clear¬ 
ance  any  of  the  three  theatres  involved  may 


LOCAL  RELEASE  DATES 
FIRST  DIVISION 

Sing  Sing  Nights,  January  14-15;  Ghost 
Walks,  January  25-26;  World  Accuses,  Jan¬ 
uary  18-24;  Flirtation,  January  30-31;  Cow¬ 
boy  and  the  Bandit,  January  12. 


WARNERS 

Murder  in  the  Clouds,  January  5;  Border- 
town,  January  1 1 ;  Church  Mouse,  January 
11. 

Right  to  Live,  January  4;  Maybe  It’s  Love, 
January  18;  White  Cockatoo,  January  25. 

COLUMBIA 

Prescott  Kid,  December  1 ;  The  Westerner, 
December  27. 

METRO 

Biography  of  a  Bachelor  Girl,  January  1-9. 

The  Night  is  Young,  January  14. 

PARAMOUNT 

Enter  Madame,  January  7-10;  President 
Vanishes,  January  11-17. 


FOX 

Lottery  Lover,  January  10;  Mystery 
Woman,  January  11. 

County  Chairman,  January  11. 


UNIVERSAL 


Man  Who  Reclaimed  His  Head,  December 
31. 


RADIO 


Grand  Old  Girl,  January  13-16. 


CLEARANCE 
HEARINGS 
January  4 

J.  P.  Lawler  Estate,  Egyptian  Theatre, 
Bala,  vs.  Warner  Brothers,  Wynne  The¬ 
atre,  on  unfair  clearance. 

Decision: 

Case  dismissed. 

Grievance 

Ritz  Theatre  vs.  Century  Theatre,  on 
overbuying  charge. 

Postponed  until  January  17,  because  of  set¬ 
tlement  proceedings. 


buy  if  it  can  negotiate  for  it  nor  does  it  decide 
that  any  of  the  three  theatres  may  not  buy  a 
prior  run.  If  any  of  the  three  theatres  feels 
that  unreasonable  clearance  exists  there  is  noth¬ 
ing  in  this  decision  to  prevent  the  filing  of  a 
protest. 

It  is  the  decision  of  the  Code  Authority  that 
the  complaint  be  and  hereby  is  dismissed. 


Only  4  Complaints 

A  letter  sent  by  the  MPTO  to  its  many 
members  requesting  any  complaints  on 
present  clearance  resulted  in  only  four 
replies  being  sent  in. 

Originally,  it  was  thought  a  greater 
number  of  complaints  was  likely. 

It  was  thought,  also,  that  there  would 
be  many  complaints  directed  against 
Stanley-Warner  here,  but  this  did  not 
materialize. 

The  MPTO  will  handle  all  four  com¬ 
plaints  for  members,  and  in  addition 
has  word  from  Leonard  Schlesinger, 
S-W  zone  chief,  that  he  will  be  more 
than  glad  to  sit  down  and  have  a  meet¬ 
ing  with  any  inde  who  feels  he  is  being 
wronged.  He  says  this  has  always  been 
the  policy  of  the  local  office. 


LEHIGH  VALLEY 


Robert  E.  Moyer,  owner,  Nile  Theatre,  Beth¬ 
lehem,  is  also  the  proud  owner  of  a  new 
automobile,  donated  by  the  Broad  and 
Main  Streets  Business  Men's  Association. 
Mo  yer  was  not  a  member  of  the  associa¬ 
tion,  which  fact  made  him  eligible  for  the 
grand  prize.  Moyer’s  son,  Charles,  man¬ 
ager,  Nile,  and  Paul  Allender,  manager, 
Boyd,  had  previously  given  several  hun¬ 
dred  free  tickets  to  children  participating 
in  a  parade. 

George  C.  Meeser,  Nazareth,  is  the  first  ex¬ 
hibitor  in  the  valley  to  co-operate  with 
local  bus  lines  in  giving  patrons  a  break. 
Regular  bus  rate  from  Bath  to  Nazareth 
and  return  is  30  cents.  Usual  admission 
to  Broad  Street  theatre  is  30  cents.  For 
forty  cents  a  three-piece  ticket  enables 
patrons  to  ride  the  bus  and  see  the  show. 

“Tomorrow’s  Children,”  with  “The  Girl  in 
the  Fish  Bowl”  as  an  added  attraction,  was 
shown  at  the  Roxy,  Northampton,  William 
Sage,  manager,  with  the  stipulation  that 
no  children  under  sixteen  be  admitted. 

Dave  Murphy,  Rialto,  and  Lee  Levy,  Colonial, 
Wilmer  and  Vincent  houses,  Allentown, 
are  in  the  midst  of  a  big  January  festival. 

Local  business  conditions  are  on  the  upgrade 
and  box  office  receipts  are  benefitting. 


Finn  to  Speak 

Elsie  Finn,  motion  picture  editor,  Philadel¬ 
phia  Record,  speaks  to  the  Philadelphia  Motion 
Picture  Forum,  January  21,  at  the  Warwick 
Hotel.  She  will  talk  on  “How  to  See  and 
Judge  a  Film”  as  a  preface  to  the  ISminute 
question  box. 

J.  Randolph  Bray  will  also  address  the  body 
on  cartoons  and  animations.  Mrs.  Charles  T. 
Owens,  president,  and  Mrs.  W.  Wallace  Fritz, 
corresponding  secretary,  are  in  charge. 


Set  12-Month  Non -Theatrical  Limit 


A  12-month  limit  has  been  set  on  serv¬ 
icing  of  non-theatrical  accounts  by  local 
exchanges. 

Following  a  petition  presented  to  the 
local  grievance  board  by  the  MPTO,  in 
regular  procedure,  the  board  passed  a 
resolution  to  the  effect  that  non-theatrical 
could  not  be  served  with  any  picture 


which  was  not  12-months  old  following 
Philadelphia  release  date  of  that  particu¬ 
lar  picture. 

This  supersedes  the  decision  of  May  8 
which  saw  a  6-months’  limit. 

The  board  also  instructed  the  secretary 
to  secure  monthly  reports  from  all  ex¬ 
changes  covering  non-theatrical  bookings, 


including  town,  picture,  date,  etc.,  in  order 
that  a  close  check  might  be  kept. 

The  board’s  action  is  expected  to  take 
care  of  current  action  regarding  the  prob¬ 
lem.  The  12-month  limit  should  satisfy 
everyone  in  the  business. 

The  resolution  takes  effect  February  10 
and  will  undoubtedly  meet  with  approval. 


Janl5'35  pg.  19 


FOX  FILM 


THE  BIGGEST  FIRST 
QUARTER  LINE-UP 

THIS  INDUSTRY  HAS 

EVER  SEEN 


Janl5'35  pg.  20 


SHIRLEY  TEMPLE 

i„  BRIGHT  EYES 

With  JAMES  DUNN.  Produced  by  Sol.  M. 
Wurtzel.  Directed  by  David  Butler. 

WILL  ROGERS  in  the 

COUNTY  CHAIRMAN 

By  GEORGE  ADE.  With  Evelyn  Venable, 
Kent  Taylor,  Louise  Dresser,  Mickey  Rooney 
and  Stepin  Fetchit.  Produced  by  Edward  W. 
Butcher.  Directed  by  John  Blystone. 

MYSTERY  WOMAN 

With  Mona  Barrie,  Gilbert  Roland,  John 
Halliday,  Rod  LaRocque.  Produced  by  John 
Stone.  Directed  by  Eugene  Forde. 

EAST  RIVER 

(Tentative  Title) 

with  EDMUND  LOWE 
VICTOR  McLAGLEN 

Florence  Rice,  Marjorie  Rambeau,  Charles 
Bickford,  Siegfried  Rumann.  Produced  by  Robert 
T.  Kane.  Directed  by  Raoul  Walsh.  From  the 
story  by  Bordon  Chase  and  Edward  J.  Doherty. 

LOTTERY  LOVER 

With  Lew  Ayres,  //Pat//  Paterson,  Peggy  Fears, 
Walter  King,  Alan  Dinehart,  Reginald  Denny, 
Nick  Foran.  Produced  by  Al  Rockett.  Directed 
by  William  Thiele.  From  the  story  by  Siegfried 
M.  Fherzig  and  Maurice  fdanl  ine. 


Janl5'35  pg.  21 


JANET  GAYNOR 
WARNER  BAXTER  in 

ONE  MORE  SPRING 

With  Walter  King,  Jane  Darwell,  Grant 
Mitchell,  Rosemary  Ames,  John  Qualen,  Roger 
Imhof,  Nick  Foran  and  Stepin  Fetchit.  Produced 
by  Winfield  Sheehan.  Directed  by  Henry  King. 
From  Robert  Nathan  s  novel. 


CHARLIE  CHAN  in  PARIS 

With  WARNER  OLAND,  Mary  Brian,  Th  omas 
Beck,  Erik  Rhodes.  Produced  by  John  Stone. 
Directed  by  Louis  Seiler.  Based  on  the  Earl 
Derr  Biggers  character. 

SHIRLEY  TEMPLE  and 
LIONEL  BARRYMORE  m 

THE  LITTLE  COLONEL 

With  Evelyn  Venable,  Bill  Robinson.  From  the 
novel  by  Annie  Fellows  Johnston.  Produced 
by  B.  G.  DeSylva.  Directed  by  David  Butler. 

MR.  &  MRS.  MARTIN  JOHNSON’S 

BABOONA 

An  Aerial  Epic  Over  Africa.  Supervised  by 
Truman  Talley. 

HAROLD  BELL  WRIGHT’S 

WHEN  A  MAN’S  A  MAN 

starring  GEORGE  O’BRIEN 

With  Dorothy  Wilson,  Paul  Kelly.  Presented 
by  Sol  Lesser  and  John  Zanft.  Produced  by 
Sol  Lesser.  Directed  by  Edward  F.  Cline. 


Janl5'35  pg.  22 


RCH 


WILL  ROGERS  in 

LIFE  BEGINS  AT  40 

With  Rochelle  Hudson,  George  Barbier,  Jane 
Darwell,  Slim  Summerville,  Richard  Cromwell. 
Produced  by  Sol  M.  Wurtzel.  Directed  by 
George  Marshall.  From  Walter  B.  Pitkin’s 
best  seller. 


GEORGE  WHITE’S 
SCANDALS 

With  Alice  Faye,  James  Dunn,  Lyda  Roberti, 
Cliff  Edwards,  Ned  Sparks,  Eleanor  Powell, 
Arline  Judge  and  George  White.  Produced 
by  George  White.  Directed  by  James  Tinling. 


RECIPE  FOR  MURDER 

(Tentative  Title) 

with  EDMUND  LOWE  and 
VICTOR  McLAGLEN 


From  the  story  by  Vincent  Starrett.  Produced 
by  Sol  M.  Wurtzel.  Directed  by  Eugene  Forde. 


MAN  EATING  TIGER 

(Tentative  Title) 

Adapted  from  the  play  by  Ben  Hecht  and 
Rose  Caylor.  Directed  by  Melville  Brown. 
Produced  by  Robert  T  Kane. 

HIGHWAY  ROBBERY 

(Tentative  Title) 

From  the  American  Magazine  story  by 
Albert  Treynor. 


★  But  that  was  long  ago  . .  .  fifteen  years,  to  be  exact. 

*  \ 

★  Since  then  we’ve  had  a  lot  of  experience  .  .  .  we’ve 
done  a  lot  of  experimenting . . .  we’ve  learned  some  things 
. . .  we’ve  gained  some  knowledge  . .  .  and  we’ve  built  an 
organization  for  SERVICE  and  QUALITY  that’s  become 
a  byword  in  this  great  industry. 


★  And  now,  more  than  9000  exhibitors  know  that  novel 


. . .  interesting . . .  convincing  trailers  are  the  general  rule  at 

Janl5'35  pg.  23 


*  NATIONAL  SCREEN  SERVICE  * 


original  creators  of  trailers  with  punch 


24 


Janl5'35 


THE  PHILADELPHIA  EXHIBITOR 


•— 

A  Concise 
National  Survey 

TRADE  IN  REVIEW  - 

• 

_  Glances  Outside 
the  Territory 

i 

w  - - - a. 

CODE 

Code  Assessments 
Usually  Paid 

Assessments  for  the  first  half  of  the  opera¬ 
tion  of  the  code  have  generally  been  paid,  a 
Code  Authority  statement  indicates. 

Bills  for  the  second  half  are  being  met 
promptly,  as  well,  it  is  indicated. 

January  22  Set  as  Day 
For  Budget  Hearing 

Hearing  on  the  1935  budget  for  the  motion 
picture  code  will  be  held  January  22,  accord¬ 
ing  to  reports. 

PRODUCTION 

Mascot  Adds  Studios 
To  List  of  Progress 

Mascot  Pictures  Corporation,  Nat  Levine, 
president,  is  coming  along  rapidly,  with  the 
company  recently  acquiring  the  entire  Mack 
Sennett  plant  in  Hollywood  for  production  of 
its  pictures. 

Company  has  been  progressing  fast  under 
Levine’s  direction  and  this  new  step  is  good  in¬ 
dication  of  how  it  works. 

Pathe-Natan  Invades 
Country  with  Pictures 

Latest  of  the  foreign  companies  to  invade 
the  domestic  market  is  Pathe-Natan,  which 
plans  to  distribute  foreign  pictures  as  well  as 
sound  and  projection  equipment  in  this  country. 
Robert  Hurel  heads  the  American  offices. 

First  Division  Plans 
Beginning  of  Production 

First  Division  is  another  independent  which 
is  to  produce  pictures  for  its  own  offices. 

Company  intends  to  get  going  in  Hollywood 
very  soon  and  will  handle  pictures  through  its 
own  exchanges. 

Monogram  Ready  for 
1935-1936  Schedule 

Trem  Carr,  production  head  of  Monogram, 
hopped  east  to  confer  with  W.  Ray  Johnston, 
president,  regarding  1935-1936  production 
plans.  Company  has  tentatively  outlined  36 
feature  productions  and  16  outdoor  dramas, 
52  in  all,  for  the  new  season. 

Convention  will  be  held  in  Culver  City,  in 
March,  marking  the  first  of  1935  confabs. 

Carl  Laemmle,  Jr.,  Now 
Associated  Producer 

Carl  Laemmle,  Jr.,  is  now  an  associate  pro¬ 
ducer  and  not  head  of  the  studio  production 
as  before.  Change  came  a  fortnight  ago,  with 
young  Laemmle  heading  his  own  unit. 

Trustees  of  Paramount 
File  Some  Suits 

Charles  D.  Hilles,  Eugene  W.  Leake  and 
Charles  E.  Richardson,  Paramount  trustees, 
have  filed  suits  against  seven  Kuhn-Loeb  part¬ 
ners  and  some  past  and  present  officers  of  Para¬ 
mount  Publix  under  authorization  of  a  Fed¬ 
eral  judge. 

Four  causes  of  action  have  been  listed. 

The  causes  of  action  are  generally  concerned 
with  bonuses,  financial  conditions  and  stock 
matters. 


RKO  Shows  Good 
Net  for  6-Months’  Period 

RKO  showed  a  profit  of  $231,348.45  before 
federal  taxes  for  the  first  six  months  of  1934, 
a  receiver’s  report  indicates. 

This  is  a  decided  improvement  over  previous 
reports. 

Supreme  Court  Hears 
Two  Film  Cases 

U.  S.  Supreme  Court  gets  two  cases  con¬ 
cerning  the  film  business  this  month. 

One  is  that  of  Fox  Film  Corporation  vs. 
A.  D.  Muller,  in  an  anti-trust  action,  while  the 
other  is  the  American  Tri-Ergon  matter. 

Both  will  be  watched  by  the  trade  with 
plenty  of  interest. 

Pathe  Reorganization 
Due  at  March  4  Meeting 

March  4,  Pathe  stockholders  will  meet  to 
vote  on  a  new  reorganization  plan. 

New  corporation  will  be  authorized  to  issue 
collateral  secured  notes  limited  to  the  aggre¬ 
gate  principal  amount  of  $4,000,000  at  any  time 
outstanding.  These  will  bear  interest  at  such 
rates  and  will  be  convertible  into  common  stock 
of  the  new  company  under  provisions  to  be 
determined. 

Paramount  reorganization  plan  will  see  an 
assessment  of  $2  per  share  for  holders  of  com¬ 
mon  stock,  it  is  said. 

Color  Makes  Appearance 
In  Newsreel  Releases 

Color  is  bowing  into  newsreels. 

The  first  news  clips  ever  made  in  color  were 
those  taken  of  the  Tournament  of  Roses  at 
Pasadena  on  New  Year’s  Day. 

The  color  shots  were  made  by  Hearst  Metro- 
tone  News,  through  arrangements  with  Dun¬ 
ning  Laboratories  and  Cosmo  Colors,  Inc. 
They  are  reported  to  have  developed  beautifully 
and  as  a  result  of  their  success,  all  newsreel 
services  now  are  understood  to  be  experiment¬ 
ing  with  color  and  to  be  prepared  to  send  out 
their  clips  with  the  new  idea. 

EXHIBITION 

Premium  War  Hot 
In  Chicago  Area 

Premiums  continue  to  be  the  centre  of  dis¬ 
cussion  in  the  Chicago  area. 

With  the  circuits  against  the  practice,  Allied 
exhibitors  opposed,  but  with  a  few  favoring  the 
premiums,  it  looks  like  double  features  will  be 
the  answer  of  the  circuits  if  premiums  stay. 

The  fight  is  rather  hot. 

Trans  Lux  Re-elects 
Present  Officers 

Trans  Lux  has  re-elected  its  officers,  with 
Percy  N.  Furber,  president;  R.  L.  Daine,  vice- 
president  ;  A.  C.  Paine,  vice-president  and 
treasurer;  E.  T.  Holway,  secretary  and  assist¬ 
ant  treasurer,  and  A.  T.  Mulcahy,  assistant 
secretary. 

Circuit  recently  opened  its  newest  theatre  in 
Philadelphia. 

New  board  includes  P.  N.  Furber,  L.  E. 
Thompson,  E.  W.  Mann,  H.  P.  Farrington, 
R.  L.  Gordon,  L.  J.  Hunt,  G.  H.  Robinson,  R. 
L.  Daine,  G.  H.  Eichberger,  Walter  Siemer, 
Stuart  Webb,  Robert  Atkins,  E.  G.  Lauder,  L. 
A.  Hall  and  E.  W.  Marshall 


Many  Theatres  Drop 
Service  Clauses  in  Contracts 

Many  theatres  throughout  the  country  will 
drop  the  servicing  clauses  in  their  sound  con¬ 
tract  and  take  care  of  these  problems  through 
other  agencies  or  through  their  own  staffs,  it  is 
understood.  When  contracts  expire  the  servic¬ 
ing  will  not  be  renewed. 

In  the  Philadelphia  zone,  a  deal,  similar  to 
that  in  Cleveland  where  the  operators’  union 
services  the  machines,  has  been  arranged. 

Motion  Picture  Foundation 
Just  to  Advise 

Motion  Picture  Foundation,  with  an  advis¬ 
ory  committee  of  100,  will  advise  on  better 
films,  it  is  understood,  according  to  a  recent 
report.  Rumors  of  production,  heard  some  time 
ago,  weren't  repeated  this  time. 

Allied  Schedules  January 
Meeting  in  Washington 

Allied  plans  a  meeting  of  its  board  in  Wash¬ 
ington  this  month. 

January  24-25  are  the  tentative  dates.  It  is 
hoped  that  leaders  will  bring  with  them  mem¬ 
bers  who  have  strong  Congressional  contacts. 

A  new  constitution  and  by-laws  have  been 
reported  to  the  leaders. 

Allied  committee  recommends  the  following 
in  regards  to  the  code; 

That  the  National  Industrial  Recovery  Board  be 
petitioned  to  amend  the  motion  picture  code  to  give 
equal  representation  on  the  Code  Authority  to  the  two 
mam  groups  in  the  industry — buyers  and  sellers.  That 
the  group  known  primarily  as  “sellers”  include  all  film 
production  and/or  distribution  companies,  together  with 
the  theatres  which  they  own  or  control,  or  with  whicli 
they  have  affiliation.  That  we  suggest  no  special  machin¬ 
ery  looking  to  the  nomination  and  election  of  the  repre¬ 
sentatives  from  this  group  as  we  feel  that  such  a  plan 
should  emanate  from  the  group  itself. 

1  hat  the  group  known  as  “buyers’  inclule  all  indepen¬ 
dent  theatres  not  affiliated  in  any  way  with  the  group 
known  as  “sellers”,  either  in  a  direct  business  connec¬ 
tion  or  indirectly  through  associations  or  organizations 
financed  or  controlled  by  the  group  known  as  “sellers.” 
That  selection  of  representatives  from  this  group  be 
made  as  follows:  The  present  Code  Authority  shall  mail 
out  to  every  theatre  in  the  U.  S.  included  in  this  classi¬ 
fication,  after  thirty  days’  notice,  blanks  for  the  vote 
of  each  such  theatre,  such  blank  to  include  a  certification 
in  full  detail  as  to  whether  such  theatre  comes  under 
this  classification.  Those  receiving  the  highest  votes 
cast,  up  to  the  necessary  number  for  appointment  to  the 
Code  Authority,  shall  be  deemed  elected.  Alternates 
shall  be  nominated  by  each  member,  subject  to  approval 
of  his  group.  In  addition  to  the  above  groups,  three 
Government  men  with  vote. 

That  the  above  basic  division  apply  to  local  boards 
also,  and  that  the  grievance  boards  be  made  up  of  two 
representatives  of  “buyers’  and  two  of  “sellers”;  and 
that  the  clearance  and  zoning  boards  be  made  up  of 
three  representatives  of  “buyers”  anl  three  of  “sellers.” 
Selection  of  these  to  be  made  by  the  Code  Authority 
when  duly  constituted  as  above,  each  group  in  said 
Code  Authority  selecting  the  corresponding  group  on 
local  boards. 

We  therefore  recommend  that  the  new  Code  Author¬ 
ity  be  instructed  to  bring  to  the  Administrator,  within 
90  days  of  its  selection,  and  any  time  thereafter  when 
deemed  necessary,  suggested  changes  in  the  code;  and 
that  a  hearing  on  same  be  held  within  30  days  there¬ 
after.  In  case  action  on  this  report  is  refused  or  de¬ 
layed.  that  Congress  be  petitioned  that,  in  providing 
for  the  continuance  of  NRA  after  June  16th  next,  pro¬ 
visions  be  made  for  amending  the  Motion  Picture  Cod^ 
as  above. 

DISTRIBUTION 

Webb,  Hiatt  Enter 
Into  First  Division 

Stuart  W.  Webb,  president,  Pathe  Exchange, 
Inc.,  is  chairman  of  the  board  of  First  Divi¬ 
sion  Exchanges,  Inc.,  and  First  Division  Pic¬ 
tures.  Amos  Hiatt  is  a  vice-president  and 
assistant  to  Harry  H.  Thomas,  president. 


<Snixiufo 


fMlTV'D  t  ^es>  GoW^VnS 

y'  »*«  sma«,  *'s  s,Tftt»  'to'slo5S 
“d>P 

'.'.R^tre**" 


—  predicted  BOX-OFFICE 

Janl5'35  pg.  25 

C< 

trade  paper, 


Janl5'35  pg.  I 

and  box-offices  all  over  the  country 
prove  that  BOX-OFFICE,  the  trade  paper, 
was  right! 


n 


,,Res"tiect'on  seeros » 
s,mo«'  Go'td'"toV*e  *t  5V  "“'S 

cai'"!'  "^"launch  ■»v"ch  tracts 

*'  aeg,cal  ««• 

psycholog  and  at 

inqutrmg  me»,  tY»-‘  a\ 


ii 


Cn  ^  eyes  »na  “  «  -re 

\quir'T'E  n  the1  t  _ 

. '***,*’ “wiaTo”^ 

*5  £5.  - 

LU/>  t 


And  big! 

—  VARIETY 


II 


II 


1/ 


„ord-of-«loU*  *  sandtftt* 

duced  °n  t  apPeal 
•» is  “  .... .( >«.  »'**" 


II 


ll 


.  *V\i»  P‘clure 
cet  ottl  °*  ’Hinff  t°  *° 

E,uk-.«.-  “» ‘U  *?.r^ 

''"‘'La  n  pe 

eXPre»»ea 

.  _ _ _  ifi 


// 


// 


eater  ^  the  pe*  01 

tors  an  oPP  teaddy 
the  Proper  "»nM  — 


// 


San  Francisco’s  top!  Over 
average  by  $  4 , 0  0  0 ! 77 

—  MOTION  PICTURE  DAILY 

New  York’s  best! 

Strongest  bet  in  Providence! “ 

—  VARIETY 

Plenty  okay  in  Indianapolis! 

—  VARIETY 

Portland’s  best!  Strong!" 

—  VARIETY 

'Over  average  by  $3,000  in 

Philadelphia  !  —  MOTION  PICTURE  DAILY 

smart  play  in  Chicago! 

—  VARIETY 

( 

'Sparkling  reviews!  Good 
$10,500  in  Cincinnati!" 

—  VARIETY 


Gets 


a 


ANNA  STEN  jt  FREDI 

RIC  MARCI 

SAMUEL  eOLDWYN'S  tW,  I  IVO  (\fU 

ri|H  ROUBEN  MAMOULI/ 

productio 

I  . .  : .  ■ 


j2-l 


i  lL 


IIMITrn  ARTISTS 


26 


Janl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Earle  Price  Slash  Stirs  Local  Industry 


Earle  Theatre,  downtown  first-run 
picture-vaude  citadel,  slashes  its  price 
scale  January  18,  when  a  new  policy 
is  slated  to  be  instituted  at  that  theatre. 

House  will  then  have  a  25-cent  admis¬ 
sion  until  1  P.  M.,  35  cents  until  6  P.  M., 
and  a  40-cent  top  until  closing.  Satur¬ 
days  the  top  raises  to  50.  This  is  a  reduc¬ 
tion  from  the  previous  65-cent  top  for¬ 
merly  used  by  the  house. 

This  new  drop  from  the  present  55-65- 
cent  scale  is  result  of  the  present 
attempts  to  adjust  the  downtown  situation 
following  the  opening  of  the  Roxy-Mast- 
baum.  Earle  Theatre  will  still  continue 


with  its  first-run  picture-vaudeville  policy 
with  a  possibility  of  more  unit  shows 
being  added  than  heretofore. 

Slash  was  not  unexpected  as  it  was 
rumored  changes  were  certain  to  come 
following  the  Roxy-Mastbaum  opening. 
Stan  ley- Warner  has  more  downtown 
houses  open  that  it  has  had  in  some  time 
with  the  Roxy-Mastbaum,  Aldine,  Boyd, 
Stanley,  Stanton,  Karlton  on  the  west 
side  of  City  Hall,  with  the  reopened 
Keith’s,  in  addition  to  the  Earle,  on  the 
other  side  of  the  hall.  Palace  and  Vic¬ 
toria  remain  as  second  runs,  with  Karlton 
and  Victoria  dabbling  in  occasional  first- 
runs  of  weaker  pictures.  Keith’s  started 


off  as  a  repeat  house  but  entered  into  the 
second  run  class  immediately. 

The  40-cent  top  for  the  Earle  is  not 
expected  to  find  favor  with  the  neighbor¬ 
hood  theatres  throughout  the  city.  Earle 
has  been  doing  okay  when  there  is  a  draw 
name  on  the  stage,  but  otherwise  business 
has  been  spotty. 

Protests  have  already  been  made  to  the 
local  MPTO  by  exhibitors  who  claim  that 
with  only  the  10-cent  difference  in  price 
between  the  first  Earle  run  and  neighbor¬ 
hoods,  the  clearance  ought  to  be  lessened. 
This  may  result  in  some  further  steps 
being  taken. 


LETTERS  TO  THE  EDITOR 


Scores  Unfair  Accusation 

Gentlemen : 

Herewith  enclosed  please  find  marked  tear  sheet  of 
today’s  Philadelphia  ‘‘Record,’  covering  an  article  in 
connection  with  the  indefinite  continuation  of  the 
Catholic  “ban”  on  ALL  MOVING  PICTURE  THEATRES 
in  the  Archdiocese  of  Philadelphia. 

May  I  refer  to  a  particular  paragraph  wherein  C’ar- 
dinarDougherty  states  that  “Seventy-five  percent  of  the 
motion  pictures  are  devoted  to  crime  and  sex” 
and  he  also  cites  a  recent  survey  by  a  group  of  non- 
Catholic  professors,  who  interviewed  thousands  of  in¬ 
mates  in  reformatories  and  prisons  showing  more 

than  a  score  of  criminal  practices  were  learned  by  these 
inmates  from  witnessing  criminal  pictures. 

We  know  that  Ihe  above  statements  are  INCORRECT 
.  .  .  and  that  they  must  be  refuted  .  the  entire 

industry  should  do  their  share  to  prove  to  the  general 
picture  going  audiences  of  the  country  and  especially 
in  the  Philadelphia  territory  that  there  is  very  little 
truth  to  the  above  statements. 

I  have  written  to  executives  of  all  film  companies, 
hoping  that  there  may  be  a  possibility  of  these  gentle¬ 
men  getting  together,  without  delay,  to  confer  upon 
this  vital  matter. 

Very  truly  yours, 

MONTAGUE  SALMON, 
District  Manager. 

Quaker  Theatres  Corp.,  Tower  Theatre,  Upper  Darby. 

On  Premiums 

Editor: 

This  is  without  a  doubt  something  that  you  should 
make  a  picture  of  and  put  in  your  paper.  (The  writer 
enclosed  a  herald  on  which  6  glass,  etc.,  giveaways 
are  advertised.) 

Not  only  is  one  dish  being  given  away,  but  something 
new  has  crept  into  the  fold  (the  writer  then  goes  on 
to  explain  that  several  of  a  set  will  be  given  away  at 
one  time  weekly). 

All  kidding  aside,  this  is  the  most  asinine  and  ridicu¬ 
lous  thing  that  has  ever  come  into  the  business. 

I  thought  you  would  like  to  have  it  for  your  informa¬ 
tion. 

AN  EXHIBITOR. 

ED.  NOTE: — The  material  in  the  brackets  is  ours. 
Apparently,  the  exhibitor  in  question  (who  wants  his 
name  concealed  because  of  various  reasons)  is  quite  in¬ 
censed  because  of  the  new  premium  idea.  THE  EXHIBI¬ 
TOR,  as  always,  is  of  the  opinion  that  the  majority 
rules.  Apparently  the  majority,  in  the  premium  ques¬ 
tion,  has  ruled  that  premiums  are  desired.  Unfortun¬ 
ately,  the  majority  can  be  wrong.  It  is  not  for  THE 


EXHIBITOR  to  say  whether  the  majority  is  or  is  not 
wrong  in  this  case  but  it  must  admit  that  the  new 
premium  practice  is  stretching  things  rather  far.  Even 
the  premium  dealers  admit  it. 

On  Sunday  Movies 

Editor: 

It  is  quite  evident  that  Sunday  movies  will  be  con¬ 
sidered  by  the  legislature,  but  how  do  exhibitors  stand? 
Do  they  want  it  or  dont  they,  do  they  think  that  they 
won’t  benefit  in  the  end  or  will  they? 

I  think  some  of  your  readers  ought  to  have  some 
reactions  on  this  and  unless  they  speak  up,  no  one  will 
really  know  how  they  feel. 

Personally,  I  think  that  week-end  business  will  be  split 
up  and  that  addition  of  Sunday  pictures  will  only  give 
exchanges  more  preferred  playing  time. 

Some  exhibs  I  speak  to  favor  the  idea,  some  don’t. 

I  would  like  to  see  some  of  your  readers  tell  what 
their  ideas  are  on  the  subject.  Let’s  hear  them. 

AN  EXHIBITOR-READER. 


Harry  Backed 

Re-opening  of  the  Strand  Theatre, 
Berwick,  proved  a  remarkable  demon¬ 
stration  of  civic  backing. 

H  ouse,  owned  by  P.  O.  S.  of  A.  and 
built  44  years  ago,  was  re-built  and  will 
be  operated  under  receivership  of  J.  N. 
Harry  on  petition  of  citizens,  including 
creditors.  Opening  night  program  in¬ 
cluded  as  speakers  city,  state  and  na¬ 
tional  officials  from  Berwick  and  vicin¬ 
ity,  who  called  the  house  a  Berwick  in¬ 
stitution  the  town  did  not  want  to  do 
without. 


PHONE  NUMBER 
CLIFTON  3100 


IF  STILL  CONNECTED 

Active  Managers 

FRED  GLADECK  LUKE  GR1NG 
JIM  DICK  BILLIE  GAINS 

Retired  Film  Buyers 

J.  LUKE  GRING 
JIM  DICK 
FRED  GLADECK 


CLIFTON  THEATRE 

CLIFTON  HEIGHTS,  PA. 

FRED  GLADECK,  MANAGING  DIRECTOR 
JANITOR,  HENRY  LEWIS 
DISH  DEPT.,  DAVE  BARRIST 

■  OUR  SLOGAN" 

If  it’s  a  good  picture 
WE  WANT  IT  CHEAPER 


NO  FILM  RECEIVED 

C.  0.  D. 

YOU  ARE  LUCKY  TO  GET  PAID 
AFTER  IT  PLAYS 


HOLD  A  BENEFIT - 
BENEFIT. 


Advisory  Board 

JAY  EMANUEL  SALEM  APPLEGATE 
JAMES  DICK 


/ DUMB \ 
(  ACTS  I 
VONLY/ 


Stage  Manager 
HENRY  LEWIS 

Wardrobe  Mistress 

CLARENCE  CECIL  PIPPIN 
Chief  Usher 
HENRY  LEWIS 


NOTE:— ON  PERCENTAGE  PICTURES  WE  DO  OUR  OWN  CHECKING 

ECONOMICS  LESSON  No.  1. — First  entry  in  the  WHAT  IS  WRONG  WITH  MY  THE¬ 
ATRE  department  recently  inaugurated  by  THE  EXHIBITOR  is  exhibited  above.  The 
theatre,  a  new  entrant  because  of  change  of  ownership,  applied  to  the  survey  department 
of  this  publication  for  aid.  Here  is  the  report  as  submitted  by  the  Analysis  Editor:  “It 
is  quite  apparent  that  the  theatre  suffers  from  too  much  overhead.  The  organization  is 
topheavy,  inasmuch  as  there  are  more  names  on  the  letterhead  than  there  are  often  people 
in  the  theatre.  Suggestions:  Either  drop  some  of  the  names  or  lengthen  the  size  of  the 

letter.”  (Ed.  Note - It  has  since  been  learned  that  the  theatre  is  in  the  throes  of  issuing 

a  new  letter  head,  believing  that  new  and  better  letterheads  spur  trade.  New  names  are 
expected  to  appear  on  it.  In  addition,  a  rumor,  unconfirmed,  indicates  that  the  theatre 
may  sponsor  its  own  exhibitor  organization.) 


Drive  on  Unlicensed  Vaude  Houses 


Reports  reaching  The  Exhibitor  indi¬ 
cate  that  the  state  is  beginning  a  checkup 
drive  on  all  theatres  showing  vaudeville 
which  do  not  have  a  license.  The  state 
will  demand  that  the  theatres  take  out  the 
necessary  license,  besides  fining  theatres 
for  violation. 

In  addition,  the  state  will  probably  in¬ 


sist  on  certain  changes  being  made  to 
conform  with  the  state  building  code. 

Likewise,  when  the  state  enforces  the 
law,  the  cities  and  municipalities  will 
probably  step  in  and  insist  that  their 
licenses  he  taken  out  as  well. 

Source  of  the  information  secured  by 
The  Exhibitor  indicates  that  there  are 


about  three  dozen  houses  playing  vaude¬ 
ville  which  are  reported  not  having  proper 
licenses.  The  state  license  costs  $500, 
with  many  of  the  houses  playing  vaude¬ 
ville  using  one  or  two-day  policies. 

Enforcement  of  the  law  is  expected  to 
be  strict  as  state  intends  to  get  all  revenue 
possible. 


ONLY  HEPBURN  COULD 

BEAT  THE  HEPBURN 

) 

RECORD  ■  .  .  .  For  thirteen  months  a  record  has 


stood  unchallenged  at  Radio  City . . .  the  “Little 
Women”  record  that  staggered  show  business ! 
. . .  during  that  time  the  outstanding  pictures  of 
the  industry  have  played  this  theatre,  many  to 
remarkable  grosses  . . .  but  it  has  remained  for 
Katharine  Hepburn  to  top  the  box-office  peak 
she  herself  established!  She  has  done  the 
“impossible” ! . . . 

“THE  LITTLE  MINISTER” 

IN  ITS  FIRST  SEVEN  DAYS  AT 
RADIO  CITY  MUSIC  HALL 
TOOK  IN  MORE  MONEY  THAN 
THE  LARGEST  THEATRE  ON 
EARTH  EVER  SAW  BEFORE! 


RKO  -  RADIO 

PICTURE  with 

JOHN  BEAL 
ALAN  HALE 

DIRECTED  BY 
RICHARD  WALLACE 
PANDRO  S.  BERMAN 
PRODUCTION 


OVER! 

Janl5'35  pg.  27 


28 


Janl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Fox  Heads  Drive 

J.  B.  Fox,  retired  Jersey  exhibitor,  is 
leading  the  film  division  of  the  current 
Jewish  welfare  drive. 

Jake  has  pledged  the  100%  support 
of  film  men  to  the  drive,  making  his 
statement  at  a  recent  dinner.  It  is 
certain  that  film  men  will  rally  to  his 
support. 

The  drive  leader’s  reputation  as  a 
shrewd  film  buyer  while  operating  his 
Jersey  circuit  will  stand  him  in  good 
stead,  with  Vine  Street  still  remember¬ 
ing  his  ability  along  those  lines. 


FLASHES  FROM 
COAL  FIELDS 

By  PHIDU 

John  and  Leo  McGowan  have  returned  to  ex¬ 
hibition  with  Stanley  Theatre,  Larkesville. 
Fred  Flerman,  Jr.,  has  returned  to  Wilkes- 
Barre  to  manage  the  Fort  Durke.  He  is  a 
son  o  f  Fred,  who  manages  the  Capitol. 

Bob  Schmidt,  manager,  Temple  Theatre,  Ber¬ 
wick,  has  been  working  hard. 

A1  Spiegel  is  to  take  unto  himself  Miss  Edna 
Myers  of  New  York  City  as  wife. 

Jane  and  Tommy  have  increased  milk  busi¬ 
ness. 

Kitty  McHugh  did  a  great  job  at  the  recent 
formal  dance. 

Luke  Farrell  and  sons,  Joe  and  Al,  were  ill. 

.  .  Kitty  Heggerty  was,  too. 

Three  pitch  players  of  Nanticoke,  Ed  Con¬ 
nelly,  Stanley  Mack  and  Stanley  Janoski, 

did  a  great  job  in  Wilkes-Barre. 

Sam  Scavo,  Home  Theatre,  Old  Forge,  says 
Old  Forge  has  the  best  spaghetti. 

Louis  Pilosi’s  5c-$  1  .00  store  did  a  big  busi¬ 
ness  over  the  holidays. 

ST.  LOUIS  SUIT 

( Continued  from  page  8) 

use  the  entire  financial  resources  of  Warner  Brothers  to 
eliminate  rivals,  and  to  open  other  theatres  to  “com¬ 
pete  unfairly’’  with  anyone  who  should  attempt  to 
operate  the  three  theatres. 

Warner  Answers 

Harry  M.  Warner,  president  of  Warner 
Brothers  Pictures,  Inc.,  in  a  statement  asserts 
that  the  Warner  companies  and  their  officials, 
named  in  the  St.  Louis  indictment  with  con¬ 
spiracy  to  violate  the  Sherman  Anti-Trust  Law, 
“are  innocent  of  the  charges  made  against 
them.” 

“We  have  done  nothing  but  conduct  our  busi¬ 
ness  in  a  fair  and  honest  manner,”  Warner 


Blanchard  Scores 


Jesse  Blanchard,  manager  for  Comer- 
ford  in  Northumberland  and  Sunbury, 
has  received  state-wide  congratulations 
on  putting  the  quietus  on  walkathons, 
ousted  from  that  city.  Blanchard  was 
largely  instrumental  in  initiating  the 
dogged  fight  against  George  L.  Ruty, 
promoter,  which  ended  when  Ruty  left 
Sunbury  after  signing  an  agreement 
never  to  operate  a  walkathon  or  mara¬ 
thon  in  Northumberland  County. 


declared.  “We  are  sure  that  the  charges  are 
groundless  and  welcome  an  opportunity  to  test 
the  matter  in  court.” 

In  his  statement,  Warner  said : 

“The  Warner  companies  and  their  officials 
named  in  the  St.  Louis  indictment  have  en¬ 
gaged  in  no  conspiracy  and  are  innocent  of 
the  charges  made  against  them.  Approxi¬ 
mately  six  years  ago,  our  company  made  a 
large  investment  in  the  Ambassador,  Missouri 
and  New  Grand  Central  Theatres  in  St.  Louis, 
and  likewise  acquired  a  half  interest  in  the 
company  which  was  operating  those  theatres. 
At  the  worst  of  the  depression,  Paramount, 
the  owner  of  the  other  half  interest  in  the 
operating  company,  went  into  bankruptcy.  We 
found  ourselves  unable  at  that  time  to  bear  the 
burden  of  operating  these  properties  alone  at 
the  high  rents  then  in  force.  As  a  result  the 
lease  was  lost  by  the  operating  company  and 
the  prior  mortgages  on  the  properties  were 
foreclosed. 

“In  order  to  protect  our  investments  in  these 
properties  and  to  re-obtain  the  right  to  operate 


them,  we  made  fair  and  reasonable  bids  for  the 
properties. 

“Our  bids,  however,  were  rejected.  There¬ 
fore,  we  leased  two  other  theatres  in  St.  Louis 
suitable  for  first-run  exhibition  of  motion  pic¬ 
tures,  and,  in  the  ordinary  course  of  business, 
solicited  and  acquired  the  right  to  exhibit 
the  product  of  Paramount  and  RKO  in  addition 
to  our  own  in  these  theatres. 

“In  the  meantime,  the  complaining  company 
to  which  the  three  theatres  above  mentioned  had 
been  leased  entered  into  an  agreement  with  the 
operators  of  two  more  first-run  theatres, 
namely  the  Fox  and  the  St.  Louis  Theatres,  thus 
pooling  the  operation  of  five  first-run  theatres 
in  St.  Louis. 

“These  five  theatres  had  acquired  the  right 
to  exhibit  a  large  number  of  first-run  pic¬ 
tures.  The  complaining  company,  however,  de¬ 
sirous  of  securing  Paramount,  RKO  and  our 
product,  complained  to  the  Attorney  General 
that  we  had  bought  the  right  to  exhibit  this 
product  in  our  theatres  and  this  is  the  basis 
of  the  indictment.” 


Motion  Picture  Guide 

A  Moral  Estimate  of  Motion  Pictures  Recently  Released 

CLASS  A — Pictures  in  this  group  are  considered  unobjectionable  and  suitable  for 

pu  b  lie  en  tertainm  en  t : 

The  Age  of  Innocence 

Happy  Landing 

Murder  in  the  Clouds 

Among  the  Missing 

Home  on  the  Range 

One  is  Guilty 

Anne  of  Green  Gables 

House  of  Danger 

One  Night  of  Love 

Babbitt 

Imitation  of  Life 

The  President  Vanishes 

The  Band  Plays  On 

I'll  Fix  It 

Romance  in  Manhattan 

The  Barretts  of  Wimpole  Street 

In  Love  With  Life 

Servants’  Entrance 

Brand  of  Hate 

It’s  a  Gift 

6  Day  Bike  Rider 

Big  Heartel  Herbert 

Judge  Priest 

Stolen  Sweets 

Bright  Eyes 

Kid  Millions 

Student  Tour 

Bulldog  Drummond 

Kentucky  Kernels 

Successful  Failure 

Bulldog  Drummond  Strikes  Back 

The  Lemon  Drop  Kid 

Sweet  Adeline 

The  Catspaw 

Lost  in  the  Stratosphere 

Tailspin  Tommy 

Charlie  Chan  in  London 

The  Little  Minister 

365  Nights  in  Hollywood 

Chu  Chin  Chow 

The  Last  Gentleman 

Tombstone  Terror 

College  Rhythm 

The  Loudspeaker 

The  Trail  Beyond 

The  Count  of  Monte  Cristo 

Love  Time 

Wagon  Wheels 

Dude  Ranger 

Man  of  Aran 

Wake  Up  and  Dream 

Embarrassing  Moments 

Manhattan  Love  Song 

West  of  the  Pecos 

Father  Brown,  Detective 

Marie  Galante 

The  Westerner 

Flirtation  Walk 

Melody  in  Spring 

What  Every  Woman  Knows 

Gift  of  Gab 

Menace 

When  a  Man  Sees  Red  1 

Grand  Old  Girl 

The  Mighty  Barnum 

A  Wicked  Woman 

Gridiron  Flash 

Mrs.  Wiggs  of  the  Cabbage  Patch 

Young  and  Beautiful 

Happiness  Ahead 

Night  Alarm 

CLASS  B — Pictures  in  this 

group  are  considered  more  or 

less  objectionable  in  SPOTS 

because  of  their  possible  suggestiveness  or  vulgarity  or  sophistication  or  lack 

of  modesty.  Neither  approved  nor  forbidden  but  for  adults  only: 

Against  the  Law 

The  Fountain 

The  Painted  Veil 

Adventure  Girl 

Fugitive  Lady 

The  Party's  Over 

All  Quiet  on  the  Western  Front 

The  Gay  Divorcee 

The  Penal  Code 

Bachelor  Bait 

Here  Is  My  Heart 

Power 

Blind  Date 

Hide  Out 

Pursued 

British  Agent 

1  Am  a  Thief 

Rawhide  Mail 

Broadway  Bill 

1  Sell  Anything 

Ready  for  Love 

By  Your  Leave 

I’ve  Got  Your  Number 

Red  Head 

Chained 

Kansas  City  Princess 

The  St.  Louis  Kid 

Cheating  Cheaters 

The  Man  With  Two  Faces 

She  Loves  Me  Not 

Ceopatra 

The  Merry  Widow 

Stand  Up  and  Cheer 

Courage  of  the  North 

Midnight  Mary 

Terror  of  the  Plains 

Dealers  in  Death 

Million  Dollar  Ransom 

Three  on  a  Honeymoon 

Death  on  the  Diamond 

Murder  in  Trinidad 

Transatlantic  Merry-Go-Round 

Desirable 

Murder  on  the  Blackboard 

When  Strangers  Meet 

Don  Quixote 

One  in  a  Million 

Whirlpool 

Evelyn  Prentice 

Forsaking  All  Others 

One  Exciting  Adventure 

The  World  Moves  On  ! 

CLASS  C — Pictures  in  this 

group  are  considered  indecent  and  immoral  and  unfit  for 
public  entertainment : 

‘Affairs  of  Cellini 

Hat,  Coat  and  Glove 

•Scarlet  Empress 

Back  Street 

He  Was  Her  Man 

*Side  Streets 

Born  to  Be  Bad 

*1  Have  Lived 

Such  Women  Are  Dangerous 

Catherine  the  Great 

The  Life  of  Vergie  Winters 

Tomorrow’s  Children 

Dr.  Monica 

*Limehouse  Blues 

Trouble  in  Paradise 

Enlighten  Thy  Daughter 

Little  Man  What  Now? 

The  Trumpet  Blows 

"The  Firebird 

‘Madame  DuBarry 

Uncertain  Lady 

Fog  Over  Frisco 

Men  of  the  Night 

Wharf  Angel 

The  Girl  From  Missouri 

Of  Human  Bondage 

Wild  Gold 

Glamour 

‘One  More  River 

Women  in  His  Life 

Good  Dame 

Queen  Christina 

The  Youth  of  Russia 

*  Indicates  pictures  that  have  been 

released  since  the  producers  promised  to  clean  up. 

THE  PHILADELPHIA  EXHIBITOR 


Janl5’35 


29 


IN  CONGRESS 


(Out  of  the  welter  of  some  3300  bills,  resolutions, 
and  miscellaneous  communications  introduced  during  the 
first  two  days  of  the  Seventy-fourth  Congress,  a  few 
are  of  interest  to  the  motion  picture  industry.  Until 
the  bills  are  printed  and  distributed  it  will  not  be 
possible  to  tell  the  full  significance  of  the  proposed 
measures,  but  until  that  time  comes  interest  may  be 
tentatively  addressed  the  following  proposals.) 

HOUSE 

Bill  (H.  R.  2)  to  create  a  Federal  Industrial 
Commission  to  aid  in  the  stabilization  of  em¬ 
ployment  in  industry,  agriculture,  and  com¬ 
merce,  and  for  other  purposes:  Louis  Ludlow 
(Democrat,  Indiana).  Referred  to  the  Com¬ 
mittee  on  Labor. 

Bill  (H.  R.  24)  to  prevent  frauds  in  com¬ 
merce,  and  for  other  purposes:  George  Hud¬ 
dleston  (Democrat,  Alabama).  Referred  to 
the  Committee  on  Interstate  and  Foreign 
Commerce. 

Bill  (H.  R.  93)  to  give  consent  of  the 
United  States  for  the  bringing  of  certain  suits 
in  the  Supreme  Court  of  the  United  States, 
and  for  other  matters:  Robert  L.  Ramsey 
(Democrat,  West  Virginia).  Referred  to  the 
Committee  on  Judiciary. 

Bill  (H.  R.  142)  to  prevent  obstruction 
and  burdens  upon  interstate  trade  and  com¬ 
merce  in  copyrighted  motion-picture  films 
and  to  prevent  restraint  upon  the  free  com¬ 
petition  in  the  production,  distribution,  and 
exhibition  of  copyrighted  motion-picture 
films,  and  to  prevent  the  further  monopoliza¬ 
tion  of  the  business  of  producing,  distributing, 
and  exhibiting  copyrighted  motion  pictures 
by  blind  booking  and  block  booking  of  copy¬ 
righted  motion-picture  films  and  by  prohibit¬ 
ing  the  arbitrary  allocation  of  such  films  by 
distributors  to  theatres  in  which  they  or  other 
distributors  have  an  interest,  direct  or  indi¬ 
rect,  and  by  prohibiting  the  arbitrary  refusal 
to  book  such  films  to  exhibitors  in  which  they 
have  no  such  interest:  Emanuel  Celler  (Dem¬ 
ocrat,  New  York).  Referred  to  the  Commit¬ 
tee  on  Interstate  and  Foreign  Commerce. 

Bill  (H.  R.  143)  to  repeal  the  act  of  July 
31,  1912,  prohibiting  the  importation  and  in¬ 
terstate  transportation  of  films  or  other  pic¬ 
torial  representations  of  prize  fights,  and  for 
other  purposes:  Emanuel  Celler  (Democrat, 
New  York).  Referred  to  the  Committee  on 
Interstate  and  Foreign  Commerce. 

Bill  (H.  R.  144)  to  amend  the  act  entitled 
“An  Act  to  create  a  Federal  Trade  Commis¬ 
sion,  to  define  its  powers  and  duties,  and  for 
other  purposes,”  approved  September  26, 
1914:  Emanuel  Celler  (Democrat,  New 
York).  Referred  to  the  Committee  on  In¬ 
terstate  and  Foreign  Commerce. 

Bill  (H.  R.  197)  to  prohibit  untrue,  decep¬ 
tive,  or  misleading  advertising  through  the 
use  of  the  mails  or  in  interstate  or  foreign 
commerce:  John  T,  Buckbee  (Republican, 
Illinois),  Referred  to  the  Committee  on  In¬ 
terstate  and  Foreign  Commerce, 

Bill  (H.  R.  2999)  to  protect  the  motion- 
picture  industry  against  unfair  trade  prac¬ 
tices  and  monopoly  to  provide  just  settle¬ 
ment  of  complaints  of  unfair  dealings  to  pro¬ 
vide  for  the  manufacture  of  wholesome 
motion  pictures,  both  silent  and  talking,  at 
the  sources  of  production;  to  create  a  Federal 
Motion  Picture  Commission,  to  define  its  pow¬ 
ers;  and  for  other  purposes:  Francis  D.  Cub 
kin  (Democrat,  New  York).  Referred  to  the 
Committee  on  Interstate  and  Fcireign  Com¬ 
merce. 

Bill  (H.  R.  3268)  to  regulate  the  salaries 
of  officers  and  agents  of  corporations  en¬ 
gaged  in  interstate  commerce:  Wesley 


Lloyd  (Democrat,  Washington).  Referred  to 
the  Committee  on  Interstate  and  Foreign 
Commerce. 

Bill  (H.  R.  3472)  to  amend  Section  23  of 
the  Immigration  Act  of  February  5,  1927  (39 
Stat.  874):  Samuel  Dickstein  (Democrat, 
New  York).  Referred  to  the  Committee  on 
Immigration  and  Naturalization. 

Bill  (H.  R.  3473)  to  clarify  the  application 
of  the  contract-labor  provisions  of  the  immi¬ 
gration  laws  to  actors:  Samuel  Dickstein 
(Democrat,  New  York).  Referred  to  the 
Committee  on  Immigration  and  Naturaliza¬ 
tion. 

SENATE 

Bill  (S.  4)  to  prevent  the  promotion  of 
frauds  through  interstate  commerce:  Royal 
S.  Copeland  (Democrat,  New  York),  Arthur 
H.  Vandenberg  (Republican,  Michigan),  and 
Louis  Murphy  (Democrat,  Iowa).  Referred 
to  the  Committee  on  Commerce. 

SUMMARIES  O’F  PROPOSED  CONGRESSIONAL 
LEGISLATION 

CELLER’S  ANTI  BLOCK  BOOKING  BILL 

First  of  the  House  of  Representatives’  bills  to  affect 
the  motion  picture  industry  directly  is  that  of  Repre¬ 
sentative  Emanuel  Celler  (Democrat.  New  York),  who 
proposes,  in  his  hill,  H.  R.  142,  to  abolish  block  book¬ 
ing,  to  prevent  the  sale  of  films  prior  to  manufacture, 
to  provide  for  competitive  bidding  of  all  exhibitors, 
and  to  invest  the  Federal  Trade  Commission  with  the 
administration  of  the  act. 

Lengthy,  the  bill  is  largely  a  commentary  on  the 
practices  which  the  bill  seeks  to  “correct,”  about  three- 
quarters  of  the  wordage  being  merely  a  description,  in 
brief,  of  motion  picture  industry. 

Meat  of  the  bill,  however,  provides  that  six  months 
after  the  date  of  the  act  it  shall  he  unlawful  for  anv 
producer  or  distributor  to  sell  product  in  blocks  or  in 
any  other  manner  where  “the  effect  of  such  proposed 
contract  may  he  substantially  to  lessen  compe¬ 

tition  or  tend  to  create  a  monopoly  in  any  part  of 
(the  motion  picture  industry).” 

Likewise,  six  months  after  the  date  of  the  act,  it 
would  become  unlawful  for  “any  producer  or  distributor 
to  allocate,  lease,  or  rent  copyrighted  films  to  theatres 
which  are  affiliated  directly  or  indirectly  with  such 
producer  or  distributor  or  with  any  other  producer  or 
distributor  without  affording  all  competing  exhibitors 
an  equal  opo'wtunity  to  bid  for  such  films  in  free  and 
open  competition.” 

The  bill  also  provides  that,  “eighteen  months  after 
the  date  of  the  act,  no  picture  shall  be  sold  unless  it 
is  available  for  immediate  release  and  that  the  exhibitor 
have  the  opportunity  to  view  a  projection  of  that 
film  if  he  so  desires. 

To  the  Federal  Trade  Commission  is  given  the  admin¬ 
istration  of  the  proposed  Aet,  and  it  is  empowered  to 
make  such  rules  and  regulations  as  may  be  deemed 
necessary.  The  bill  provides  for  n  fine  of  not  more 
than  $10,000  and  not  less  than  $1,000.  or  imprison¬ 
ment  for  not  more  than  one  year,  or  both,  in  the  dis¬ 
cretion  of  the  court. 

REPEAL  OF  FIGHT  FILM  BAN 

The  hill,  H.  R.  143.  of  Representative  Emanuel 
Celler  (Democrat,  New  York),  to  repeal  the  law  now 
prohibiting  the  interstate  transportation  of  prize  fight 
films,  will  he  heartily  hacked  by  the  exhibitor  branch 
of  the  trade. 

The  hill  provides  simply  “That  each  and  every  provi¬ 
sion  of  the  Act  entitled  ‘An  Act  to  prohibit  the  impor¬ 
tation  and  the  interstate  transportation  of  films  or  other 
pictorial  representations  of  prize  fights,  and  for  other 
purposes,’  by,  and  the  same  is  hereby,  stricken  out  in  its 
entirety.” 

The  original  act,  signed  July  31.  1912,  was  enacted 
to  prevent  the  possibility  of  race  riots  during  the  period 
that  Jack  Johnson  reigned  as  heavyweight  champion. 
The  law  has  been  variously  enforced  in  the  several 
states,  in  most  cases  no  action  being  taken  unless  formal 
protest  has  been  made. 

The  present  Celler  bill  provides  for  the  in  toto  repeal 
of  a  law  for  which  little  excuse  could  he  seen  at  the 
time  of  enactment  and  still  less  at  the  present  time. 


JANUARY  15  -  MARCH  15 


PICKS 

RCA  VICTOR 
PHOTOPHONE 

fiicjh  fidelity  Sound 

★  ★  ★ 

The  sound  installation  at  the 
Roxy-Mastbaum,  Philadel¬ 
phia’s  largest  theatre  (now 
under  the  personal  supervi¬ 
sion  of  Roxy)  is  one  of  the 
biggest  in  the  world. 

★  ★  ★ 

Roxy’s  choice  shows  that  RCA 
Victor  High  Fidelity  Motion 
Picture  and  sound  reenforc¬ 
ing  equipment  meet  the  most 
exacting  requirements. 

★  ★  ★ 

Hundreds  of  other  large  and 
small  installations  all  over  the 
country  are  proof  that  RCA 
Victor  Photophone  High  Fi¬ 
delity  means  unfailing  sound 
satisfaction  and  increased 
box  office. 


RCg  VICTOR 

Camden,  CN.  J. 

RCA  Victor,  one  unit  of  Radio  Cor¬ 
poration  of  America. ..The  World’s 
Largest  Radio  Organization.  Other 
units:  National  Broadcasting  Co., 
Inc.  .  .  .  R.  C.  A.  Communications, 
Inc.  .  .  .  RCA  Radiotron  .  .  .  Radio¬ 
marine  Corporation  of  America 


30 


Janl5'35 


THE  PHILADELPHIA  EXHIBITOR 


BETTER  TESTED  SUCCESSFUL 

MANAGEMENT  #  ideas  *  merchandising 


Not  Too  Drunk 


Among  the  1,600  who  decided  to  wel¬ 
come  the  New  Year  at  the  midnight 
party  at  the  Capitol  Theatre  in  Wilkes- 
Barre  was  a  young  gentleman  who 
wabbled  towards  the  ticket  window. 
Footman,  who  had  been  under  instruc¬ 
tions  to  weed  out  inebriated  patrons, 
so  there  would  be  a  minimum  of  inter¬ 
ference  with  the  festivities,  approached 
the  stranger.  ‘Td  rather  you  not  go 
in,”  he  suggested. 

The  man  wanted  to  know  the  reason 
why. 

The  footman  was  kind,  but  firm. 

“I  want  to  see  the  manager,”  the  man 
demanded. 

Fred  Hermann,  veteran  showman,  was 
called. 

‘‘Why  can’t  I  go  in?”  the  visitor 
asked. 

‘‘Because  you’re  intoxicated  and  you 
might  disturb  the  others,”  Fred  told  him. 

‘‘Well,  if  I  were  sober,  I  wouldn’t 
want  to  see  that  show,”  the  man  came 
back. 


“First  World  War” 

Wilmington 

Morton  Levine,  manager,  Grand  Opera 
House,  put  on  a  display  of  guns  captured  from 
the  Germans  in  ballyhooing  “The  First  World 
War.”  He  secured  the  pieces  from  Edward 
Kopp.  Levine  also  put  out  5,000  special  tabloids 
and  a  number  of  one  sheets  and  window  cards. 
He  had  all  of  his  ushers  in  soldiers  uniforms, 
and  his  front  was  built  up  in  a  sensational  way. 


Warners’  GM  Tieup 

Warner  Bros.’  home  office  advertising  and 
publicity  department  has  arranged  for  still  an¬ 
other  tieup  with  a  major  merchandising  com¬ 
pany  by  contacting  the  Buick  division  of  Gen¬ 
eral  Motors  for  a  series  of  national  ads  plug¬ 
ging  Warner  films.  Tieup,  which  compares  in 
extent  with  the  recent  national  exploitation  ar¬ 
rangement  between  the  company  and  Quaker 
Oats,  starts  next  month  with  two  color  double¬ 
spread,  and  single  page  ads,  in  several  of  the 
class  magazines  featuring  stills  and  copy  on  six 
Warner  pictures. 


years’  experience— 
behind  every  register 


For  50  years  General  Register  Corpo¬ 
ration  and  associated  companies  have 
been  designing  and  building  cash  con¬ 
trol  equipment  for  the  theatre,  carrying 
an  unqualified  two  year  guarantee  on 
all  registers. 

Representation  in  all  key  cities. 


GENERAL  REGISTER 
CORPORATION 

1540  Broadway,  New  York 


Van  Meter  Decides 
to  Sell  “Sweet  Adeline” 

Dwight  VanMeter,  manager,  Aldine, 
Wilmington,  had  a  swell  campaign  for 
“Sweet  Adeline.” 

VanMeter  made  up  his  mind  he  would  shoot 
the  works  on  it.  The  principal  feature  was  his 
old  fashioned  bar  layout  at  the  inside  entrance 
of  the  theatre,  which  he  and  his  boys  con¬ 
structed  out  of  beaver  board  painted,  with  an 
arched  section  silvered  for  the  mirror,  and  a 
wooden  “brass  rail,”  cuspidor,  sawdust  floor, 
and  bottles  of  the  old  days^  back  of  the  counter. 
With  a  bartender  in  white  coat  serving  Coca 
Cola  on  a  tie-up,  and  1,500  bottles  were  given 
away,  and  two  ushers,  George  Sapna  and  Stan¬ 
ley  Zebroski  dressed  like  “blades”  of  the  nine¬ 
ties  standing  at  the  bar,  and  a  border  of  lattice 
work  over  the  mirror,  and  theatrical  pictures  of 
“Sweet  Adeline”  of  course,  he  had  a  replica  of 
the  old-fashioned  bar  that  was  hard  to  beat. 
In  fact  it  was  so  good  Jack  Mulhall  is  going  to 
use  it  in  the  Washington,  Chester.  Besides 
all  this,  Van  had  a  quartet  including  Sapna  and 
Zebroski,  Bobby  Brown  and  James  Fisher,  and 
occasionally  Lonny  Starr,  WDEL,  would  aid, 
sing  “Sweet  Adeline”  under  a  lamppost  before 
special  screen  on  the  stage,  just  before  the 
prevue.  He  also  got  the  famous  old  Cadillac  of 
1902  vintage  that  won  two  “heats”  in  the  old 
automobile  race  in  Philadelphia,  for  the  boys  in 
old  fashioned  sport  clothes,  to  ride  around  town 
in  and  also  take  part  in  a  parade  of  new  Dodge 
sedans ;  gave  out  5,000  little  pretzels  in  bags 
boosting  the  film;  ran  three  unique  teaser  ads 
in  the  daily  papers ;  had  “Sweet  Adeline”  sodas 
served  in  several  drug  and  candy  stores  and 
“Sweet  Adeline”  songs  pushed  in  the  music 
stores ;  sent  special  notice  to  all  of  the  police 
force  about  Phil  Regan  the  “singing  cop”  in 
the  film ;  had  a  “Lost”  ad  in  the  classified  col¬ 
umn  saying  that  a  man’s  wallet  containing 
$5.50  and  two  tickets  to  “Sweet  Adeline”  had 
been  lost,  but  that  the  finder  could  keep  the 
cash  if  they  would  turn  in  the  tickets  at  the 
box  office  and  had  special  paper  napkins  at  the 
cafes. 


Rogers  Invited 

Will  Rogers  has  received  notice  from  the 
Poor  Richard  Advertising  Club  of  Philadelphia 
that  he  is  to  be  awarded  the  organization’s 
achievement  medal  for  1934  and  asking  him 
to  attend  their  annual  show  and  banquet  to 
receive  the  medal  in  person. 


“Duke”  Trailer 


‘‘Iron  Duke”,  from  Gaumont  British, 
looks  like  an  auspicious  picture,  but  the 
trailer  used  on  it  at  the  Locust  Street 
Theatre  won’t  help  it.  Trailer  empha¬ 
sizes  the  British  origin  too  much,  doesn’t 
tell  patrons  whether  show  is  old  or  new, 
doesn’t  cash  in  on  any  of  the  other 
Arliss  triumphs  and  has  other  shortcom¬ 
ings. 

With  the  great  value  placed  on  the 
show  as  one  of  the  big  GB  pictures,  a 
new  trailer  ought  to  be  in  order. 


Goldfish  Bowl  Available 

Sid  Stanley,  the  man-mountain  of 
Fay’s,  has  the  Girl  in  the  Goldfish  Bowl 
attraction  available  for  booking  or  sale. 

He  built  the  contraption,  played  it  to 
good  business  and  now  wants  other  ex¬ 
hibitors  to  use  it.  The  trick  was  costly, 
but  Sid  will  let  it  go  at  a  reasonable 
figure.  Get  in  touch  with  him. 

National  Penn  Has  New 
Services  for  Exhibitors 

National  Penn  Printing  Company  has 
taken  another  step  to  serve  exhibitors. 

The  local  office  has  completed  plans  for  an 
editorial  and  layout  department,  now  function¬ 
ing,  which  will  make  it  possible  for  an  exhibi¬ 
tor  to  get  the  finest  service.  The  department 
will  need  only  the  name  of  the  theatre  and  book¬ 
ings  with  which  to  work  and  the  result  will 
see  excellent  programs  for  the  house. 

Herb  Bloomfield  was  recently  added  to  the 
staff  of  that  department. 

The  move  is  part  of  National  Penn’s  desire 
to  do  everything  for  the  benefit  of  its  clients 
and  insure  satisfactory  programs  for  its  the¬ 
atre-customers. 

The  organization  is  also  getting  behind  its 
special  heralds  on  all  shows,  now  available. 
Practically  every  picture  has  special  material  in 
herald  form  which  can  be  obtained  for  a  reas¬ 
onable  price. 


“Imitation  of  Life” 

Harrisburg 

An  “About  Faces”  contest  was  run  by  Man¬ 
ager  Alvin  Hostler.  State  Theatre,  Harrisburg, 
for  a  week  prior  to  opening  of  “Imitation  of 
Life.” 

The  contest  comprised  a  drawing  containing 
four  important  characters  of  “Imitation  of 
Life.”  Beneath  each  drawing  of  an  actor  or 
actress  was  a  block  of  squares  equalling  the 
number  of  letters  in  the  names  of  the  actors 
or  actresses.  Readers  were  instructed  to  com¬ 
plete  each  name  and  send  it  to  the  newspapers 
together  with  a  letter  of  25  words,  or  less, 
telling  why  “I  read  Telegraph  classified  ads.” 

Twenty  guest  theatre  tickets  were  awarded  by 
Manager  Hostler  daily.  Two  guest  tickets  each 
were  awarded  daily  for  the  ten  correct  solutions 
considered  by  the  judges  the  best,  neatest,  and 
most  original. 


“College  Rhythm” 

Harrisburg 

“Wanna  buy  a  ducat?”  asked  Harry  Lambert 
manager.  Colonial  Theatre,  Harrisburg,  holding 
what  appeared  to  be  an  egg  he  would  you 
believe  this  giant  duck  had  laid.  Although  he 
truly  was  a  well-spoken  duck,  he  was  not  real 
— only  an  8-foot  reproduction  built  by  Spencer 
Colis  for  Harry  to  exploit  “College  Rhythm.” 
Secreted  inside  the  duck,  Colis  was  its  mouth¬ 
piece.  He  talked  through  a  portable  P.  A. 
system,  which  he  installed  with  a  loud  speaker 
in  his  duck’s  throat. 


THE  PHILADELPHIA  EXHIBITOR 


Janl5'35 


31 


“President  Vanishes” 

Harrisburg 

Resembling  an  invitation  to  the  Inaugural 
Ball,  classy  “invites,”  printed  in  old  English 
and  worded  most  properly,  were  sent  out  by 
Manager  Jack  D.  O'Rear,  Majestic  Theatre, 
Harrisburg,  as  part  of  an  exploitation  stunt  on 
"The  President  Vanishes.” 

The  invitations  were  sent  to  newspaper  men 
and  women,  a  number  of  prominent  business 
men  and  county  and  city  officials.  When  they 
entered  the  theatre  each  was  handed  a  printed 
card  containing  the  following :  “Wilmer  and 
Vihcent:  After  witnessing  a  preview  of  ‘The 
President  Vanishes,’  I  hand  you  herewith  my 
opinion  of  the  picture  and  grant  you  the  privi¬ 
lege  of  publishing  same  if  you  desire.”  Ample 
space  was  provided  for  the  opinion  and  signa¬ 
ture  of  the  writer. 

From  among  these  opinions  Manager  O’Rear 


selected  several  of  the  best  and  published  them 
over  the  names  of  the  reviewers  together  with 
the  regular  newspaper  ads  announcing  coming 
of  the  picture  at  the  Majestic. 


“Crime  without  Passion” 

Harrisburg 

Manager  Alvin  Hostler,  State,  Harrisburg, 
was  the  recipient  of  much  favorable  comment 
on  his  catch  copy  appearing  on  200  tack  cards 
placed  over  the  city  to  advertise  “Crime  With¬ 
out  Passion.”  Wording  on  cards  was  as  fol¬ 
lows  : 

“Lock  your  doors.  Close  your  windows.  Keep 
your  children  in.  ‘The  Invisible  Man’  has  re¬ 
turned — this  time  as  a  love  thief  in  'Crime 
Without  Passion,’  with  Claude  Rains,  at  the 
State. 

The  idea  clicked. 


Yost  Aids 

Two  shows  given  by  Walter  Yost  at  his 
Paramount  Theatre,  Mechanicsburg,  January  5, 
netted  nearly  fifteen  bushels  of  potatoes  which 
were  distributed  to  needy  families  under  the 
direction  of  the  Mechanicsburg  Welfare  Fed¬ 
eration. 

It  earned  a  lot  of  good  will  for  the  theatre. 


Get  Your  Dates  In  Now  For 

O 

Pop  Korson  Birthday  Drive 

JANUARY  15  —  MARCH  15 


Our  pledge 

in  1935-- 

THE  BEST 
POSSIBLE 
SERVICE 

Since  its  inception  New 
Jersey  Messenger  Serv¬ 
ice  has  kept  in  front,  has 
adopted  modern  ideas, 
latest  trends  in  order 
that  each  client  may  be 
assured  of  100%  service. 

During  1935,  if  new 
methods  arrive,  we  shall 
be  in  the  fore,  ever 
adding,  ever  improving, 
ever  seeking  perfection. 

Snow,  rain,  sleet,  floods, 

— nothing  can  stop  us  in 
the  performance  of  our 
duty. 

That  is  our  pledge 

NEW  JERSEY 

MESSENGER  SERVICE 

250  N.  Juniper  St.  Myer  Adleman 

PHILADELPHIA  Prop. 

Spr.  9355  Loc.  8787  Race  9444 


It  Is  possible  to  buy  anything  at 

any  price  but  when  quality  is 

considered  smart  showmen  are 

glad  to  pay  the  difference.  There 

is  a  difference  between  JUST 

Printing  and  Good  Printing.  That 

difference  is  one  of  the  reasons 

why  National  Penn  Printing 

Company  is  the  leader  in  the 

field.  It  takes  more  than  just 

paper,  ink  and  type  to  turn  out 

Real  Printing.  »  »  »  »  » 

National  Penn  National  Kline 

Printing  Co.  Poster  Co. 

1233  VINE  STREET  1307  VINE  STREET 

PHILADELPHIA  PHILADELPHIA 

OSCAR  LIBROS  AL  BLOFSON  SIMON  LIBROS 

32 


Janl5'35 


THE  PHILADELPHIA  EXHIBITOR 


READY 

REFERENCE 

EACH  COMPANY  LISTED  IS  AN 
AUTHORITY  IN  ITS  FIELD  AND 
IS  RELIABLE  AND  TRUSTWORTHY 


ACCOUNTANT  (Theatre  Spec.) 

EDWIN  R.  HARRIS 

CERTIFIED  PUBLIC  ACCOUNTANT 

Denckla  Bldg.,  Philadelphia 

Specializing  in  Theatre  Bookkeeping.  Profit  and  Loss 
Statements  and  State  and  Federal  Tax  Returns 
for  more  than  19  years 

THE  SMALL  MONTHLY  SUM  WILL  SURPRISE  YOU 


AIR  CONDITIONING} 


I 


|a'RC 


UPHOON 

^Conditioning  co. 


COOLING 

VENTILATING 

HEATING 


BLOWERS  -  FANS 
AIR  WASHERS 

252  West  26th  St.,  New  York 


ARCHITECT 

THEATRE  DESIGN 

Remodeling  »  Building 

LATEST  COMPLETED 

NEW  BROADWAY  HOLLYWOOD 

Camden,  Atlantic  City 

New  Jersey  New  Jersey 

DAVID  SUPOWITZ 

REGISTERED 

ARCHITECT 

246  S.  15th  St.,  Phi  la..  Pa.  Pennypacker  2291 


DECORATIVE  GLASS 


We  specialize  in  GLASS  for  Theatres 

Specify:  VARICOLITE 

See  the  new  mirror  booth  at  the 
IRIS  THEATRE,  Kensington  and  Allegheny 
Write  for  particulars  and  samples 

M.  KRAKOVITZ  AND  SONS,  CO. 

4TH  AND  MORRIS  STREETS,  PHILA. 
Dewey  S600  Main  2301 


DRAPERIES 


The  Larger  and  Greater — 

NOVELTY  SCENIC  STUDIOS 

- INC. - 

INTERIOR  DECORATIONS  :  DRAPERIES 

SCENERY  =  ACCOUSTICAL  TREATMENTS  =  RIGGING 

611-625  W.  43rd  St.  New  York,  N.  Y. 


FLAGS  AND  BANNERS 


R  Theatre  Marquee  Valances 
E  Wall  Banners 

IV  Net  and  Road  Banners 

X  Attractive  Colors — Sewed  or  Painted 

Letters — Featuring  All  Shows, 
j  Burgees — Pennants — Decorations 

Above  Also  Sold  Outright.  Order  Direct  From 

NATIONAL  FLAG  &  BANNER  CO. 

251-253  N.  13th  St.  Philadelphia,  Pa. 


Masterpiece  Exchange  Lays  Plans  to 

Celebrate  “Pop”  Korson  Birthday  Drive 


January-February  Release  Line-up 
Looks  Especially  Strong 

Masterpiece  Film  Attractions,  Inc.,  is 
celebrating  the  “Pop”  Korson  Birthday 
Date  Drive,  January  15-March  15. 

And  the  exchange  expects  to  set  a  new  high 
for  business. 

That,  in  total,  is  the  reason  for  renewed  ac¬ 
tivity  at  the  exchange,  with  a  banner  two-month 
period  expected.  When  March  15  rolls  around, 
the  exchange  expects  to  hand  “Pop”  Korson, 
president,  the  greatest  amount  of  business  in  the 
company’s  history. 

The  lineup  to  be  released  during  that  time  is 
bright. 

Included  are  3  Majestic  pictures;  2  Noah 
Beery  westerns;  a  Richard  Talmadge  special; 
a  Jack  LaRue  picture,  “Calling  All  Cars”;  2 
Lightning  dog  films ;  4  Jack  Perrin  westerns 
and  “Get  that  Venus”  and  “Hollywood  Mys¬ 
tery,”  in  addition  to  the  other  product  now 
being  distributed. 

Heard  In 

1LMINGTON 

Grand  Rush 
To  Read 


Lew  Black,  Arcadia,  was  selling  “Romance 
in  Manhattan"  on  the  Ginger  Rogers’ 
“Carioca”  and  “Continental"  appeal. 

Ben  Schindler  was  preparing  to  draw  ’em  to 
the  Avenue  from  a  wide  range  for  “Sov¬ 
iets  On  Parade.” 

Lew  Black  was  sick  from  Christmas  Day  until 
New  Year’s  Eve,  with  everything  being 
capably  taken  care  o  f  by  his  assistant, 
W.  R.  McClintock  and  Leonard  Howard. 

Roscoe  Drissell,  Loew’s,  put  1,000  counter 
and  window  streamers  out  on  "Kid  Mil¬ 
lions”  in  a  tie-up  with  an  ice  cream  com¬ 
pany. 

J.  Mousley,  doorman,  Loew’s,  who  has  been 
laid  up  is  back  on  the  job  again. 

John  Craig,  doorman,  Aldine,  is  back  on  the 
job. 

Jack  Mulhall,  district  manager,  Warner  Bros, 
is  tied  up  much  of  his  time  at  Chester  now 
looking  after  the  Washington,  which  has 
no  manager  since  “Poss”  Jones  was  shifted 
to  the  State  and  Fields  was  shifted  to  the 
Parker,  Darby. 

Dick  Hiltshire,  formerly  manaeer,  Queen, 
has  been  made  assistant  at  Washington, 
Chester. 

A1  Schwartz,  manager,  Warner,  West  Ches¬ 
ter,  was  in  an  automobile  accident  during 
thf>  holidays  in  his  assistant’s  car.  Mrs. 
Schwartz  was  the  only  one  hurt. 

Little  George  Sapna.  Aldine  usher  always 
trim  in  either  uniform  or  street  clothes, 
wasn’t  sorrv  a  hit  when  he  could  take  off 
his  speckled  and  striped  suit  of  the  “Gay 
Nineties”  which  he  wore  for  “Sweet  Adel¬ 
ine.” 

I  hear  there’s  a  grand  rush  among  ushers, 
box  office  purls  and  doormen  to  grab  THE 
EXHIBITOR  the  minute  it  reaches  the  the¬ 
atre  offices,  which  causes  me  to  remark: 
“Wbv  don’t  you  subscribe  for  it  some 
time  ?  ’ 

Dwieht  VanMeter,  Aldine,  had  red  hearts 
pinned  on  the  sleeves  of  his  ushers  and 
doormen  as  a  reminder  of  “Here  Is  My 


Success  of  the  drive  has  already  been  assured 
by  the  good  wishes  from  exhibitors. 

“It  is  not  just  a  drive  in  name  only,”  an  ex¬ 
ecutive  of  the  company  states,”  but  it  is  backed 
by  the  finest  lineup  of  pictures  in  Masterpiece’s 
history.  Here  is  a  double  opportunity  for  ex¬ 
hibitors,  to  benefit  their  box  office  and  make 
this  date  drive  for  one  of  the  real  old  timers  in 
the  business  a  real  present  on  his  birthday, 
March  15,  that  he  will  never  forget.” 

Two  from  Majestic,  “The  Perfect  Clue”  and 
“Mutiny  Ahead,”  in  production,  will  soon  be 
ready  for  release,  with  the  first  already  re¬ 
viewed  and  receiving  nice  notices,  “Mutiny 
Ahead”  is  an  action  show  with  emphasis  on 
underwater  shots  as  well. 

The  house’s  Jack  Perrin  westerns  are  going 
well  and  a  new  release  from  Richard  Talmadge 
is  also  listed.  President  Korson  thinks  it  Tal- 
madge's  best  picture  to  date  and  says  the  ath¬ 
lete  tops  everything.  “Calling  All  Cars,”  from 
Mayfair,  is  also  due  as  well  as  another  action 
picture. 

With  plenty  of  new  westerns,  action  pictures, 
etc.,  Masterpiece  is  set  for  a  lot  of  bookings. 


Heart,"  also  had  WDEL  broadcast  Bing 
Crosby  songs  from  the  film  in  advance. 
Also  put  out  several  hundred  cards  with  a 
candy  heart  stuck  on  them,  marked  “Here 
Is  My  Heart.” 

Earle  Finney  is  filling  the  Savoy  with  very 
little  effort  these  days. 

Edman  Devenney,  assistant  manager,  Aldine, 
was  getting  up  a  bicycle  party  among 
local  Warner  managers,  assistants  and 
service  managers  for  Sunday. 

Mrs.  Frances  Merchant’s  theatre  page  and 
columns  in  the  News-Journal  company 
publications  seem  to  be  pleasing. 

E.  I.  Lewis,  Queen,  was  battling  the  walking 
grippe.  Went  home  one  afternoon,  leav¬ 
ing  matters  to  Jimmy  Kearney,  but  was 
back  again  at  night. 

Miss  Helen  Tindall,  box  office  girl,  Arcadia, 
went  Chinese  in  costume  during  the  show¬ 
ing  of  “Limehouse  Blues.” 

Members  of  the  Warner  Club  of  the  Wilming¬ 
ton,  Chester,  West  Chester  district  are 
Manning  another  party  in  Chester  during 
February.  It  is  thought  the  party  will  be 
held  in  the  ballroom  of  the  Stanley. 

G.  Park  Weaver,  assistant  manager.  Avenue, 
Wil  mington,  is  going  to  organize  an  or¬ 
chestra  among  his  Young  Timers. 


TO  WAND  A 


Harold  E.  Weller,  manager,  Morlev  Theatre, 
Athens,  and  Michael  Freedman,  New  York, 
have  taken  over  the  Roxy  Theatre,  Weath¬ 
erly.  Albert  Page  is  managing. 

Keystone  Theatre,  Towanda,  Comerford  the¬ 
atre,  W.  L.  Woodin,  managing,  has  been 
remodelled  and  looks  very  nice  with  its 
new  seats. 

Arcadia  Theatre.  Wellsboro,  (Woodin),  ran 
Van  Arman’s  Minstrels  and  did  nicely. 

Mildred  Theatre,  Mildred,  is  now  being 
operated  by  its  former  owner. 

Larry  Woodin,  manager,  Arcadia  Theatre, 
Wellsboro,  has  the  largest  boys  band  in  the 
world,  he  claims,  in  conjunction  with  a 
theatre  and  250  boys  and  girls  instructed 
bv  the  maestro. 

Sneidker’s  Troy  Theatre  open  one  day  a 
week. 


THE  PHILADELPHIA  EXHIBITOR 


Janl5’35 


33 


Heard  In 


A 


TLANTIC  CITY 


Suit  On 
Run  Here 


Herb  Copelan,  general  manager,  Seashore 
Theatres,  Inc.,  is  highly  elated  over  the 
immediate  popularity  of  the  recently 
opened  Earle.  Earle  opens  Friday,  Sat¬ 
urday  and  Sunday,  dark  the  other  four 
days  of  the  week  at  the  present  schedule. 

Mort  Lewis,  Jr.,  manager,  Ventnor,  had  the 
front  of  his  theatre  so  artistically  deco¬ 
rated  during  the  holidays  that  when  the 
awards  were  made  the  down-the-beach 
houes  copped  first  prize  in  the  classifica¬ 
tion  for  amusement  buildings. 

Harry  I.  Waxman,  Hollywood  and  Astor, 
with  Mrs.  Waxman,  left  last  week  for  a 
cruise  to  Cuba,  Bermuda  and  other 
southern  ports. 

Manager  Dick  Endicott,  Steel  Pier,  arranged 
a  Bing  Crosby  of  Atlantic  City  contest 
in  connection  with  the  run  of  Here  Is  My 
Heart"  on  the  pier.  Contestants  were  re¬ 
quired  to  attend  a  showing  of  the  picture, 
and  learn  one  or  more  of  three  of 
the  hit  songs  Bing  Crosby  sings  in 
his  role.  Thirty-six  contestants  sang  be¬ 
fore  a  board  of  judges  on  Saturday  night, 
the  board  being  composed  of  Alex  Bartha, 
radio  orchestra  leader;  E.  M.  Orowitz, 
(Emo),  Lou  Devlin,  "Press-Union"  and 
Jean  Weiner,  organist.  Nine  contestants 
were  chosen  to  appear  in  the  finals,  the 
winner  to  be  selected  by  popular  applause 
of  the  Sunday  night  audience. 

An  injunction  forbidding  the  Earle  Theatre 
to  exhibit  motion  pictures  prior  to  their 
showing  by  either  the  Hollywood  or  Astor 
was  ordered  to  stand  for  the  present  at 
least  by  Vice  Chancellor  Francis  B.  Davis, 
CamJtn,  following  a  hearing  January  8. 
The  order  was  obtained  by  the  Hollywood 
Amusement  Co.  against  Seashore  Theatres, 
Inc.,  the  contention  of  counsel  for  the 
Hollywood  being  that  the  Earle  was 
opened  to  hurt  business  at  the  Hollywood. 
An  official  of  the  Seashore  Theatres  in  a 
statement  denied  this,  asserting  the  Earle 
was  opened  because  of  the  need  for  first- 
class  pictures  and  vaudeville  in  the  down¬ 
town  section  of  the  city.  Vice  Chancellor 
ordered  briefs  submitted  by  both  sides 
and  reserved  decision. 

Charles  Marshall,  projectionist,  Ventnor,  has 
been  out  since  the  latter  part  of  Septem¬ 
ber  due  to  illness.  After  three  weeks  in 
the  Atlantic  City  Hospital  he  left  for  his 
father’s  home  in  Camden.  Last  week  he 
was  taken  to  the  Lakeland  Hospital  at 
Greenloch,  N.  J.,  for  further  treatment. 

Matt  Badger,  Apollo  operator,  was  making 
a  holiday  visit  to  his  parents’  home  in 
Camden  to  see  his  little  son  when  a  bus 
ploughed  into  the  back  of  his  car,  wreck¬ 
ing  it.  Matt  was  uninjured,  but  Pauline 
Stanton,  Embassy  cashier,  who  accom¬ 
panied  him,  suffered  a  wrenched  neck. 

George  Ennis,  projectionist  at  the  Capitol, 
was  laid  up  for  a  week  with  a  painful  in¬ 
fection  of  the  mouth. 

Herb  Kreig,  from  the  Strand  booth,  is  tak¬ 
ing  in  the  sights  of  New  York  during  his 
vacation. 

Manager  Perlin,  Colonial,  had  his  imprint 
on  10,000  heralds  as  a  boost  for  "College 
Rhythm,”  first  run  on  the  Avenue.  He 
also  tied  up  with  a  spiffy  window  display 
in  a  shoe  store. 

Sid  Blumenstock,  publicity  director,  Seashore 
Theatres,  Inc.,  suggested  and  co-operated 
with  the  ‘  Press-Union”  on  the  preparation 
of  a  8-col.  advertisement,  -  1 9  /i  inches 


deep,  captioned  A  Seashore  Season  That 
Never  Ends.”  In  an  attractive  art  layout 
combining  a  symbolized  motion  picture 
theatre  and  the  movie  industry  with  a  pho¬ 
tographed  crowded  boardwalk  scene,  the 
institutional  copy  extols  the  year-round  en¬ 
tertainment  and  educational  advantages 
offered  by  films  and  urges  reading  the 
amusement  pages  for  reviews  and  news  of 
movieland  and  amusements  in  general. 

J.  Keen  Smith,  doorman,  Capitol,  since  the 
opening  of  the  theatre,  died  on  New  Year  s 
Day  as  a  result  of  pneumonia.  Smith,  who 
was  80  years  old,  never  fully  recovered 
from  stroke  suffered  a  couple  of  years  ago, 
and  an  automobile  accident  just  one  year 
ago. 

Box  office  changes  see  Margaret  Bloedt 
transferred  from  Strand  to  Apollo,  Pauline 
Metzger  going  from  Apollo  to  Strand. 
Alva  Snyder  goes  from  the  Strand  to  the 
Embassy.  Paul  Dole  goes  from  the  Strand 
to  the  Capitol  as  assistant  manager,  but 
will  spend  the  week-ends  at  the  Boardwalk 
house  while  it  is  running  part-time. 

Jean  Cummings,  secretary  to  Mort  Lewis,  is 
back  at  her  desk  after  a  few  days  tussle 
with  the  grippe. 

Perhaps  it’s  a  contest  at  the  Apollo.  Otto 
Bertholdi,  projectionist,  is  the  proud  father 
of  a  baby  girl,  and  John  Siegfried,  Apollo 
artist,  is  also  boasting  a  new  daughter. 

When  Dick  Bergseth,  Strand  manager,  leaves 
the  theatre  he  streaks  it  for  home  and  his 
five-year-old  radio.  Dick  has  a  short 
wave  gadget  hooked  onto  his  beloved  set, 
which  he  claims  is  the  best  in  town,  bar 
none,  and  far  into  the  night  he  rides  the 
air  lanes  around  the  globe. 

Among  the  celebrities  celebrating  New  Year’s 
at  the  Ritz-Carlton  were  Joseph  and  Nich¬ 
olas  Schenck,  and  their  wives;  Bruce  Cabot 
and  Grace  Poggi;  Franklyn  Farnum  and 
A.  W.  Blumenthal. 


WILKES-BARRE 


New  Year  midnights  went  big  in  the  central 
city,  but  the  suburbs  did  not  do  so  well. 

Wilkes-Barre  central  city  houses  believe  there 
should  be  a  new  deal  in  parking  regula¬ 
tions.  At  the  present  time,  customers  in¬ 
variably  have  to  invest  an  additional  I  5 
cents  at  a  station  if  they  want  to  see  a 
show.  And  with  first  run  pictures  consid¬ 
erably  higher  in  price  than  the  smaller  sub¬ 
urban  houses  charge,  the  evening’s  enter¬ 
tainment  comes  high. 

Wilkes-Barre  houses  broke  some  record  or 
other  over  the  holiday  season  when  all  of 
the  h  ired  help,  to  the  last  man,  was  on 
the  job. 

Fred  Hermann,  Capitol,  was  smiling  during 
the  week.  Reason  was  “Forsaking  All 
Others." 

John  Galvin,  Penn,  old  master  of  publicity, 
took  advantage  of  the  presence  of  Miss 
Esther  Cantor,  Wilkes-Barre  girl,  in 

“Strange  Wives”  to  grab  himself  off  some 
space. 

State,  Nanticoke,  resumed  vaude  after  a  lay¬ 
off  over  the  holiday  period. 

Children’s  Theatre,  presenting  a  series  of 
shows  at  Irem  Temple,  has  been  offering 
three  door  prizes. 

Kingston  featured  a  symphony  of  50  pieces 
as  a  special  stage  attraction. 

Thanks  to  Mike  Sando,  Edward  Connolly 
and  staff  of  the  State  Theatre  at  Nanti¬ 
coke,  Dr.  T.  Ray  Dorris,  Nanticoke  physic¬ 
ian,  who  has  been  bedfast  three  years,  en¬ 
joyed  Flirtation  Walk”  at  his  home. 


HEATING  and  VENTILATING 


INTERIOR  DECORATORS 


Theatrical 

Decoratin  j 

OUR  SPECIALTY 
Phone 

Rlttenhouse  7828 
2315  Walnut  St. 
Philadelphia 


'AIRMANDC-TOCCB 

T4LUI1 

DECORATOR 


201  N-feRCAD-ST- 


•RIT* 5575 


J.  SEIDMAN  :  A.  WEINBERG 

;  D.  BRODSKY 

Paramount  Qecoratin 

STAGE  SETTINGS  : 

g  C0-’  I"0' 

DRAPERIES 

CARPETS  :  PAINTING  AND  DECORATING 

311  North  13th  Street  Philadelphia,  Pa. 

LIGHTING  FIXTURES 


VOIGT 


NEW 


DECORATIVE  LIGHTING 

FOR  YOUR  THEATRE 

DRINKING  FOUNTAINS  DIRECTION  SIGNS 


l2TH&Montqomery  Ave.  Phila.Pa 


MARQUEES  AND  SIGNS 

c  c  G  ei_ecTRic  siGn  co 

JOV  1133-  50'" A*  L0I1G  ISLfinD  CITY  ILY. 
BUILDERS  OF  n£On  &  ELECTRIC 

S 


ESTimflTESs  SKETCHES  CHEERFULLy  GIV£n° 

PREMIUMS 


SOUND  SERVICE 


SOUND  ENGINEER 

262  N.  I3TH  ST. 
PHILADELPHIA 
Day  Phone:  RIT  4529 
Night  Phone:  SHE  0805 


34 


Janl5'35 


THE  PHILADELPHIA  EXHIBITOR 


PREMIUMS 


STATIONERY 


^ATIONAL^IATIONERS 


Walnut  1760-1761  1028  ARCH  STREET 

Race  4911-4912  Philadelphia,  Pa. 


THEATRE  EQUIPMENT 


"4 -STAR"  SERVICE/ 


★  Equipment  of  Known  Quality  Backed  by 
a  Guarantee  of  Satisfaction. 

★  Service  from  a  Local  Branch  by  Men  you 
Know  and  Trust. 

★  Priced  with  the  Benefit  of  the  Mass  Pur¬ 
chasing  Power  of  a  National  Organisation. 

★  Guaranteed  by  all  of  the  National  Re¬ 
sources  of  a  National  Institution. 


National  Theatre  Supply  Company 


THERE’S  A 
STORE  NEAR 
YOU— 


CLEM’S 

MOTION  PICTURE  SUPPLY  HOUSE 

T/u  Mm/  O.m/iJtle  hi  t/ifnndfnt 

Supply  Home  in  the  rTn:ntor\  ! 

255  North  13th  Street  -  Philadelphia 

S  p  P  u‘  C  E  'UnO  EXPERT  REPAIRING 


UNIFORMS 


Theatres  Recently  Outfitted 
with  AMERMCAN  Uniforms : 

APOLLO,  JUMBO,  FROLIC,  ATLANTIC 
THEATRES,  INC.,  CITIES  THEATRES,  INC., 
MAYFAIR,  COLONIAL,  BENSON 

AMERICAN  UNIFORM  CO. 

134  So.  Uth  St„  Phila.,  Pa. 


KIN.  1365 

RACE  3685 

TICKET  REGISTERS 

Announcing  the 

At 

NEW 

Silent- Automatic 
Ticket  Register 

sir 

1935  Noiseless  Model  X 

Saving 

Write  for  Detail » 

k  MODERN  ELECTRICAL  PRODUCT 

STANDARD  TICKET  REGISTER  CORP. 

1600  Broadway.  New  York  •  GEO  Mead. gen. Man. 

HARRISBURG 


C.  Floyd  Hopkins,  general  manager,  Wilmer 
and  Vincent  interests,  Harrisburg,  has 
been  named  a  member  of  the  general  com¬ 
mittee  selected  to  make  plans  for  the 
President’s  Birthday  Ball. 

Birth  of  a  son,  Earl  Girard  Wollaston,  Jr.,  has 
been  announced  by  the  youthful  manager, 
Victoria  Theare,  Harrisburg,  and  Mrs. 
Wollaston,  Harrisburg  Hospital,  January 
8.  New  father  is  the  youngest  theatre 
manager  in  Harrisburg. 

Jerry  Wollaston,  manager,  Victoria,  and 
Harry  Lambert,  manager.  Colonial,  Wil¬ 
mer  and  Vincent  Theatres,  separated  by 
only  a  confectionery  store  in  Harrisburg, 
are  taking  turns  about  using  a  midget  and 
a  small  apparatus  resembling  a  book  to 
exploit  their  film  fare. 

Alvin  Hostler,  new  manager,  Wilmer  and 
Vincent’s  State  Theatre,  Harrisburg,  came 
to  the  Capital  City  from  Altoona,  where 
he  was  manager  of  the  Strand  Theatre, 
Warner  Brothers’  Circuit.  Francis  Dever- 
ter,  who  became  assistant  manager.  State, 
under  Charles  Bierbauer,  remains  as  as¬ 
sistant  to  Hostler.  Bierbauer  is  now  cir¬ 
cuit  manager  for  Wilmer  and  Vincent  with 
headquarters  at  the  State  Theare  Building, 
Harrisburg. 

Teaser  copy  seemed  suddenly  to  appeal  to 
Harrisburg  theatre  managers  recently. 

Manager  Jack  D.  O’Rear,  Majestic,  Harris¬ 
burg,  had  a  boy  distribute  2000  envelopes 
containing  teaser  copy  to  advertise  "The 
President  Vanishes." 

Sam  Gilman,  manager,  Loew’s  Regent,  Har¬ 
ris  burg,  experienced  trouble  keeping  his 
chest  down  to  normal  when  he  scooped 
the  city  with  the  first  pictures  of  the 
Hauptman  murder  trial. 

An  attractive  picture  of  a  very  sweet  miss 
appeared  ir.  a  Harrisburg  n»wapoper  last 
week  as  the  fiancee  of  Samuel  Gilman, 
manager,  Loew’s  Regent,  Harrisburg.  She 
is  Miss  Esther  Beard,  Baltimore,  Md.  So 
we  take  it  the  most  momentous  event  of 
Sam’s  young  life  is  just  around  the  corner. 

Large  electric  sign  over  the  marquee  of  the 
State  Theatre,  Harrisburg,  which  could  be 
seen  only  from  two  directions,  was  re¬ 
moved  to  the  corner  of  the  State  Theatre 
Building. 

Majestic’s  skipper,  Jack  O’Rear,  is  sponsor¬ 
ing  a  Badminton  tournament  at  Y.  M.  C.  A. 
Winning  team  will  be  the  guests  of  Jack 
at  Majestic. 


YORK 


Christmas  holidays  had  a  telling  effect  on 
the  peace  and  freedom  of  the  boys  about 
the  York  Warner  Brothers’  theatres,  as  one 
was  married  and  two  others  announced  the 
intention  to  weU.  Raymond  Chevaux, 
Ritz,  was  married  just  before  the  holidays, 
and  Paul  Rhodes,  assistant  manager,  Capi¬ 
tol,  and  Phillip  Altoff,  Capitol  staff,  pre¬ 
sented  their  fair  maidens  with  solitaires. 

Special  tabloid  heralds  announced  the  show¬ 
ing  of  “The  First  World  War"  at  the  York. 

Book  store  tieups,  including  window  and 
counter  displays  were  utilized  to  advantage 
by  Sid  Poppay  to  plug  "Father  Brown, 
Detective”  and  “Great  Expectations", 
when  they  played  at  the  Rialto. 

Mr.  and  Mrs.  P.  Quinn  Roth,  Red  Lion,  who 
recently  celebrated  the  45th  anniversary  of 
their  marriage,  were  guests  at  the  inaug¬ 
ural  performance  in  the  Roxy-Mastbaum 
Theatre. 


Abe  Halle,  Capitol,  was  host  to  the  inmates 
of  the  Children’s  Home  and  Boys’  Home, 
local  orphans  institutions. 

J.  W.  Richley,  York  Theatre,  announced  with 
the  turn  of  the  year  definite  plans  for  re¬ 
suming  the  presentation  of  stage  shows  in 
his  theatre. 

Jack  Flynn  was  a  recent  visitor  in  York. 

Special  heralds  helped  Abe  Halle  plug  "For¬ 
saking  All  Others”  when  it  played  the 
Capitol. 

Irving  Dunn  continued  to  play  to  the  kids. 


TOURING 

WITH 

LAURA  LAEDLEIN 


Upstate 

The  weatherman  gave  THE  EXHIBITOR  a 
cold  reception  in  the  highlands,  but  local 
exhibitors  gave  him  the  lie. 

Jack  Harry,  Berwick’s  veteran  theatreman, 
sometimes  mistaken  for  Lionel  Barrymore 
when  traveling,  is  one  exhibitor  who  gives 
his  best  films  for  "unemployed”  shows. 

Discovered  in  Strand  office:  complete  three- 
year  file  of  THE  EXHIBITOR. 

Ernie  Schmidt’s  Temple,  Berwick,  received 
the  holiday  trade  in  its  best  bib  and  tucker: 
re-seated,  with  new  stage,  lobby  and  foyer 
and  complete  interior  re-decoration. 

Best  Christmas  theatre-party  in  the  territory 
was  at  Nanticoke,  when  E.  M.  Connelly  and 
his  manager,  State,  Edward  Superko,  set 
up  a  screen  and  two  portable  machines  in 
the  home  of  Dr.  Ray  Dorris  a  few  days 
before  Christmas.  Latter,  who  is  a  fan, 
hadn’t  seen  a  picture  in  the  past  three 
years,  due  to  an  illness  which  kept  him 
bedfast. 

Stale  lias  resumed  Fi  i  Jaj  -Satu  rday  vaude 

ville. 

New  Year’s  midnight  show  was  a  try-out  for 
vaudeville  at  Sayre  Theatre,  Sayre. 

First  public  address  system  in  town  just  in¬ 
stalled  in  A1  Smith’s  Broad,  Souderton. 

Projection  system  at  Plaza,  Perkasie,  re¬ 
equipped  with  Strong  rectifiers  and  Strong 
low  intensity  arcs. 

J.  M.  Blanchard  bicycled  his  New  Year’s  Eve 
midnight  show.  He  opened  Sunbury  and 
closed  Milton  with  the  same  three  acts  of 
vaudeville. 

Manager  Blanchard  received  a  tribute  in  the 
Kiwanis  Year  Book  for  putting  over  as 
general  chairman,  the  local  organization’s 
children’s  playground  and  community 
center. 

Bethlehem 

Harry  Gammett,  Globe,  built  “The  Mighty 
Barnum"  like  a  circus. 

Magnarc  lamps  and  Hertner  low  voltage  gen¬ 
erators  going  into  the  Boyd  houses.  Boyd, 
Bethlehem,  and  new  Boyd,  Chester,  already 
installed. 

College  Theatre  tied  up  a  week  in  advance  of 
holiday  showing  of  “Babes  in  Toyland.” 

Myers  Zimmerman  calls  "Bright  Eyes”  the 
best  Temple  family  trade  picture  to  date, 
in  this  agitated  year. 


Get  Your  Dates  In  Now  For 

o 

Pop  Korson  Birthday  Drive 

JANUARY  IS  —  MARCH  IS 


THE  PHILADELPHIA  EXHIBITOR 


Janl5'35 


35 


'  Heard  In ’ 


c 


ROSSTOWN 

Tower  to 
Sabloskys 


Jean  Shender,  York  Palace,  reports  business 
up  in  that  neighborhood,  thanks  to  good 
booking  of  pictures. 

Artie  Cohn,  titan  of  the  Earle  publicity  de¬ 
partment,  announces  the  2nd  birthday 
party  of  his  little  daughter.  A  broadcast 
is  being  arranged. 

Philadelphia  Civic  Repertory  Theatre  ap¬ 
peared  at  the  Erlen  Theatre,  January  6, 
as  guests  of  Luke  Gring.  Body  seeks  to 
present  shows  in  local  theatres  as  a  change 
from  movie  fare.  "Hay  Fever”  was  pre¬ 
sented  by  the  amateur  group,  with  success. 
The  troupe  can  be  reached  by  contacting 
Luke. 

Sid  Stanley,  the  man-mountain  of  Fay's  The¬ 
atre,  reports  excellent  holiday  business 
and  says  that  he  has  been  holding  his 
own.  Lester  Jeffries,  his  assistant,  pulled 
his  tendon  a  week  ago,  but  is  better  now. 

Charlie  Perry,  the  Aldine  publiciteer,  backed 
his  car  out  of  the  garage,  ran  over  him¬ 
self,  tore  a  couple  of  ligaments.  It  sounds 
like  a  publicity  yarn  but  isn’t.  They  call 
him  "The  Mighty  Charlie"  now. 

H.  A.  Evans  has  the  Valley  View,  Midland. 

C.  William  Schuster  is  signing  contracts  for 
the  Town  Hall,  Newtown. 

R.  J.  Jones  and  Paul  Rabbit  have  the  Key¬ 
stone,  Middleburg. 

Will  Bamrick  has  the  Garden,  Buttonwood. 

A1  Page  has  the  Weatherly  Roxy. 

M.  E.  Oslander  has  the  Scranton  Pine  Brook. 

S.  H.  Schulze  has  the  Wyalusing,  Wyalusing. 

Diamond,  Georgetown;  Capitol,  Shepton;  Dia¬ 
mond,  Birdsboro;  Strand,  Freeland;  Lib¬ 
erty,  Nuremburg,  are  all  closed. 

Leonard  Schlesinger,  S-W  zone  chief,  laid  up 
in  bed,  kept  in  close  touch  with  the  office. 

Eddie  Sherman  added  the  Colonial  Theatre, 
Lancaster,  to  his  vaudeville  list,  thereby 
making  a  battle  of  it  between  that  house 
and  the  Harry  Biben  booked  Capitol. 

Circle,  Logan,  Kent  and  State,  here,  are  be¬ 
ing  booked  by  Harry  Biben  on  Saturday 
vaude  policy. 

Mrs.  Morris  Wax  and  young  son  hopped  to 
the  south  to  spend  some  time. 

Sam  Schwartz,  state  censor  head,  was  a  Har¬ 
risburg  visitor.  So  was  A1  Cohen,  young 
attorney. 

Ben  Golder  was  ill  again. 

Basil  Ziegler,  code  board  secretary,  had  a 
slight  attack  of  the  grippe. 

Dave  Milgram  is  reported  taking  the  Howard 
Theatre  from  Joe  Price. 

Tower  Theatre  has  added  Saturday  vaude¬ 
ville,  with  Lew  Schrader  handling  the  pit 
band. 

Sid  Stanley,  Fay’s  Maestro,  got  a  call  from 
the  Scranton  Strand,  at  which  time  every¬ 
one  wished  him  a  happy  new  year.  The 
call  was  not  collect. 

Harry  T.  Jordan,  Jr.,  and  not  Ralph  T.  Jor¬ 
dan,  is  the  assistant  manager  at  the  Trans- 
Lux  Theatre. 

William  Weinstein  is  now  managing  the  Vic¬ 
toria  Theatre.  He  was  assistant  there. 

Irving  Blumberg  is  now  at  the  Circle  Theatre. 

RCA  Photophone  has  been  installed  in  the 
new  Trans  Lux  Theatre  as  well  as  George 
Resnick’s  Cayuga  Theatre. 


Mt.  Ephraim  Theatre,  Mt.  Ephraim,  N.  J.,  was 
robbed  of  $116,  manager  Tom  Lazarick 
reported. 

Ben  Serkowich  was  a  visitor  in  town  on 
Gaumont  British  business. 

Little  Theatre  re-opened  with  German  movies. 

Keith’s  re-opened  with  second  runs  from  the 
Mastbaum. 

Moe  Verbin  booked  in  “Are  We  Civilized 
at  the  Europa. 

Death  of  the  little  son  of  Mr.  and  Mrs.  Marty 
Goldenberg  was  mourned.  He  lived  only 
24  hours  and  the  father  (manager  of  the 
Karlton  Theatre)  and  mother  were  heart 
broken. 

Supreme  Amusement  Company,  Abe  Rovner 
and  the  Felts,  also  interested  in  the  Frolic, 
have  taken  over  the  Ideal,  North  Philly. 
House  front  will  be  rebuilt  and  theatre 
renovated. 

Tower  Theatre,  Norristown,  has  been  taken 
over  by  the  Sabloskys  who  will  operate  it. 

Lyric,  burlesk  house,  finally  called  it  a  day. 

Sir  Harry  Weisbrod  is  still  plugging  G-B. 

Harry  Murdock’s  eye  is  better. 


Nineteen  Years  Ago  in  Philadelphia 


Equitable  Corporation’s  “Sealed  Lips’*  was 
condemne  d  by  Ce  nsor  Board  and  verdict 
upheld  by  Common  Pleas  Court,  No.  5, 
but  the  important  law  point  settled  in 
favor  of  the  film  interests  was  that  there 
can  be  an  appeal  taken  from  the  decisions 
of  the  Censor  Board. 

William  L.  Nevin  bought  the  Empire  Theatre, 
Broad  and  Fairmount,  at  public  auction. 

Statistics  given  out  by  the  Pennsylvania  State 
Board  of  Motion  Picture  Censors  at  Har¬ 
risburg,  detailed  that  64  exhibitors  had 
been  prosecuted  during  the  year  for  show¬ 
ing  films  against  board  regulations  and 
that  in  each  case  the  defendant  was  fined 
the  total  of  the  fines  amounting  to  $4,265. 


TRENTON 


Two  percent  sales  tax  has  been  recommended 
by  Republican  Party  leaders  for  enactment 
at  the  session  of  the  New  Jersey  Legisla¬ 
ture  at  Trenton,  N.  J.  Proposed  measure 
will  apply  to  motion  picture  houses,  the¬ 
atres  and  other  places  of  amusement  in  a 
general  sales  tax.  Measure  is  advocated  to 
secure  money  for  relief  of  the  unemployed. 
Similar  bills  were  introduced  in  1933  and 
1934  but  were  so  vigorously  opposed  by 
Allied  Theatre  Owners  of  New  Jersey,  and 
merchants’  organizations  that  they  were 
defeated.  Sidney  E.  Samuelson,  president, 
New  Jersey  Allied  has  already  taken  the 
initiative  in  opposing  the  proposal. 

William  A.  Gaw,  assistant  manager,  Stacy 
Theatre,  is  being  congratulated  on  his  re¬ 
cent  marriage  to  Lucille  Dill,  Trenton. 

Local  newspapers  have  eliminated  free  press 
notices  for  theatres  and  motion  picture 
houses  and  other  amusements. 

Bessie  Keegan,  wife  of  William  Keegan,  gen¬ 
eral  manager,  Hunt’s  Trenton  theatres  is 
studying  Miami  time-tables  and  maps. 

William  C.  Hunt  is  favorably  mentioned  for 
appointment  as  New  Jersey  Public  Utility 
Commissioner  which  position  pays  $12,000 
yearly  salary,  six  year  term. 

Inauguration  of  Governor  Hoffman  was  at¬ 
tended  by  many  film  men  from  all  parts 
of  the  state. 


SUPPLIES 


THEATRE  EQUIPMENT 

JVeir  -  Used  -  Hvbuilt 

fi 

Projectors,  Screens, 

TT  d 

Soundheads,  Amplifiers, 

K . r*'  ■ 

|  Chairs,  Portable  Projectors, 

■  t  ^  ^ 

Arc  Lamps,  Rectifiers 

Ml 

and  Generators. 

IIEP.UMXG  AT  1.0 WENT  HATES 

S.  O.  S.  CORP.,  1600  Broadway,  New  York 

S.O.S.  Buys  Equipment  at  Highest  Prices 


VAUDEVILLE  AGENCIES 


HARRY  BIBEN 

VAUDEVILLE  AGENCY  I 

(603-4  COLONIAL  BUILDING) 

N.  E.  Cor.  13th  and  Market  Sta. 

Phone,  Rittcnhouse  9494-5 

PHILADELPHIA 
OUR  LATEST:— 

Now  Booking  Harry  Waxman't  New 

I  HOLLYWOOD  THEATRE  ATtfTNYT,c  I 

Booking  STANLEY- WARNER  I 
THEATRES,  Philadelphia  | 


• 

Official  Letter 
Service  to  the 
Motion  Picture 
Industry 

\  Accurate  List 
of  all  Theatres 
and  Executives 

Mimeographing 
Multigraphing 
Public  Stenography 

Addressing  -  Folding 
Enclosing  -  Mailing 

Advertising 

Publicity 

Printing 

WM.  Z.  PORTER 

Advertising  and  Letter  Service 

5927  Carpenter  Street 

Bell:  GRAnite  5927 

Tell  Oar  Advertisers 

1  saw  Mt  MMl 

THE  EXHIBITOR ”! 


36 


Janl5'35 


THE  PHILADELPHIA  EXHIBITOR 


READING 


Bob  Suits,  Loew’s,  entertained  1,600  needy 
children  at  a  Reading  ”Times’'’-Loew’s 
Christmas  party,  the  entire  Loew’s  staff 
co-operating. 

Paul  E.  Glase,  Embassy,  was  host  to  300 
newspaper  carriers  at  a  surprise  finish  to 
an  annual  banquet  given  the  boys  with 
Mayor  Ermentrout  as  a  guest. 

Paul  Glase,  manager,  Spencer  Bentley,  State, 
and  Charles  E.  Kirlin,  Reading  business¬ 
men  who  often  hold  some  newsboys’  par¬ 
ties,  arranged  a  big  show  for  1,500  with 
comics,  singing,  gifts  and  plenty  of  other 
features,  at  the  State. 

Park  Theatre,  C.  G.  Keeney  manager,  joined 
the  procession  of  parties  by  giving  the  use 


ERVING  theatre  needs  with 
a  knowledge  of  theatre 
business. 

SSISTING  theatre  owners  with 
a  staff  of  trained  clerks  and 
w  %  offi  ce  files.  No  missouts. 

Freeing  theatre  owners  of.the 

worry  that  they  may  have 
forgotten  part  of  their  show. 

EFFICIENTLY  operating  the  larg¬ 
est  film  delivery  service  in 
the  world. 

Taking  care  of  every 

possible  need  in  the  delivery 
of  film. 

IELDING  the  epitome  of 
safety,  service  and  effici¬ 
ency  at  a  minimum  cost. 


HORLACHER 

DELIVERY  SERVICE,  Inc. 

1228  Vine  Street,  Philadelphia 
NEW  YORK 
SCRANTON 
BALTIMORE 
WASHINGTON 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


Another  Horlacher  Service 

LARRY  DAILY,  Notary  Public 

The  only  one  on  Vine  Street  .  .  At 
your  service  any  time  during 
business  hours. 


of  his  house  to  the  Reading  Brewing  Com¬ 
pany  for  a  children’s  celebration. 

Bondholders  of  Rajah  Theatre,  which  in¬ 
cludes  Rajah  Theatre,  are  talking  of  form¬ 
ing  a  holding  company  to  take  over  the 
property. 

Orpheum  legitimate  house;  Capitol  and  Ar¬ 
cadia,  screen,  are  still  dark. 

Film  business  in  all  houses  here  was  very 
good  throughout  December. 

Reuben  F.  Hildebrandt  was  elected  president 
of  Reading  Projectionists'  Union  for  1935. 

State  continues  to  draw  well  every  Friday 
night  with  its  special  show,  Murray  Living¬ 
ston’s  "Barrel  of  Fun.” 

Rajah  grabbed  holiday  week's  honors  for 
high  attendance  marks  here.  House  high 
is  1 0  cents  any  time,  any  seat,  any  hour, 
and  its  2,300  seats  give  it  bulge  on  most 
other  theatres  here. 

Orpheum  owners  turned  down  chance  to 
lease  for  burlesque. 

Sunday  night  motion  picture  shows  in  Read¬ 
ing  are  helping  to  carry  the  burden  of 
relief  for  the  unemployed  and  needy 
families. 

Veterans’  organizations  sponsor  each  Sun¬ 
day  night  show.  Attendance  at  the  various 

theatres - all  the  business  district  houses 

are  open  every  Sunday  night - is  so  large 

that  the  1  0  percent  share  given  the  veter¬ 
ans  helps  to  carry  their  treasuries  and 
finances  practically  all  their  relief  work. 

Cost  of  aiding  soldiers  out  of  work  and  their 
families  would  have  to  be  borne  by  other 
relief  agencies,  were  it  not  for  the  the¬ 
atres.  One  house  had  a  3,500  attendance 
for  last  Sunday  night,  two  performances, 
and  others  did  almost  as  well. 


LANCASTER 


Curtis  Spangler  has  been  named  assistant 
manager,  Colonial  Theatre.  He  becomes 
aide  to  Jack  Frere,  who  recently  succeeded 

Charles  M.  Howell. 


Get  Your  Dates  In  Now  For 

Pop  Korson  Birthday  Drive 

JANUARY  IS  °  —  MARCH  IS 


Booking  Theatres 
Everywhere 

Honest  ::  Reliable 
Conscientious 
Service 

EDWARDSHERMAN 

VAUDEVILLE  AGENCY 

Real  Estate  Trust  Bldg. 
PHILADELPHIA 

Pennypacker  7595 

MAYFAIR  THEATRE  BLDG.,  NEW  YORK 
BR.  9-1905 


Mrs.  Herbert  Thatcher,  wife,  manager  Ham¬ 
ilton  Theatre,  is  recuperating  following  a 
severe  injury. 

Stage  shows  have  become  epidemic.  Colonial 
is  offering  stage  presentations.  Capitol, 
Warner  house,  several  doors  away,  is  off¬ 
ering  a  similar  program  with  an  increase 
of  1  5  cents. 

Ray  O’Connell,  manager,  Capitol,  did  some 
high  financing  by  putting  on  an  orchestra 
and  a  local  hotel  paid  the  bill. 

Quick  action  has  stopped  a  move  to  add  a 
new  financial  burden  on  theatre  owners. 
City’s  plan  to  assess  all  operators  of  pub¬ 
lic  places  $30  a  year  for  an  inspection  of 
electric  wiring  has  been  blocked. 

Jack  Flynn,  assistant  zone  manager,  Warner 
Bros.,  was  a  visitor. 

Dorothy  Kaiser,  Grand  Theatre  staff,  has 
gone  to  her  home  in  Hanover  to  recover. 
Ada  Barton  is  taking  her  place  in  the  box 
office. 


Movies  and 

CANDY- 

Still  the  same  thrill  supreme 
to  young  and  old 

Keep  it  so - By  giving  them 

"America's  Best  Candy" 
through  a 

BERLO 

CANDY  VENDOR 

Your  patrons  expect 
this  convenience 

DO  NOT  DISAPPOINT  THEM 

*  *  *  (F-l-a-s-h)  *  *  * 

Berio  Installations  Made  in 
Finishes  to  Harmonize  with 
Your  Interior 


BERLO 

VENDING 

COMPANY 

1518  N.  Broad  St.,  Phila. 

POPLAR  6011 

Specializing  in  Candy 
Vending  Equipment 
for  the  Theatre  Trade! 


NEW  YORK  BALTIMORE 

SCRANTON  WASHINGTON 

ALLENTOWN  CLEVELAND 

PITTSBURGH  CINCINNATI 


THE  PHILADELPHIA  EXHIBITOR 


37 


2-Jan.-35 _ ^ ^ ^ — ^ — 

I  *-Who  made  it  ?  4 Is  it  family  or  adult  type? 

|  2  ■*  Who's  in  it?  5  What's  it  about? 

3  How  good  is  it  ?  6  Running  Time  ? 


CHESTERFIELD 


Family 

The  World  Accuses  (3072)  Drama 

63m. 

Cora  Sue  Collins,  Dickie  Moore,  Russell  Hopton, 
Vivienne  Tobin,  Bryant  Washburn,  Paul  Fix,  Mary 
Carr,  Harold  Huber. 

The  title  makes  it  sound  like  an  epic,  but 
“The  World  Accuses”  emerges  as  a  melodra¬ 
matic  offering  for  the  family  trade,  with  spe¬ 
cial  emphasis  on  child  appeal.  A  chorus  girl 
mother,  losing  her  child  to  the  wealthy  grand¬ 
mother,  tries  to  live  down  her  past,  finds  it 
comes  up  to  confront  her,  gains  happiness  in 
the  end.  Child  appeal  is  strong,  even  though 
the  cast  is  short  on  name  strength.  Last  half 
picks  up  in  pace,  much  better  than  first. 

Estimate:  Holds  interest. 


COLUMBIA 


Behind  the  Evidence  .  Family 

/CAa,%  Action  Drama 
(jUD  O)  76m. 

Donald  Cook ,  Norman  Foster ,  Sheila  Manners,  Gen¬ 
eva  Mitchell,  Pat  O'Malley,  Frank  Darien,  Sam  Hinds. 

The  reporter  not  only  saves  the  girl  from 
the  fellow  who  wanted  to  marry  her  even 
though  he  had  a  shady  business,  but  wins  her 
as  well.  With  a  newspaper  action  background 
this  will  do  as  a  programmer  even  if  it  is  short 
on  marquee  attraction.  Generally  pleasing, 
it  makes  no  great  bid  for  fame,  fills  the  bill 
satisfactorily. 

Estimate:  Program  stuff. 


The  Best  Man  Wins 


(5011) 


Family 
Action  Drama 
75m. 


Edmund  Lowe,  Jack  Holt,  Florence  Rice,  Forrester 
Harvey,  J.  Farrell  MacDonald. 

Typical  story  of  the  McLaglen-Lowe  school 
only  this  time  Jack  Holt  is  teamed  with  Lowe. 
With  deep  sea  diving  the  background  and  a 
conflict  between  the  two  former  pals,  the  show 
doesn’t  strike  any  new  notes,  is  typical  pro¬ 
gram  stuff.  Lowe  eventually  gives  his  life  to 
save  his  pal.  Lots  of  the  underwater  shots  may 
interest  but  show  won’t  cause  any  handsprings. 

Estimate:  So-so. 


GAUMONT  BRITISH 


Evergreen  (3405)  Musical 

83m. 

Jessie  Matthews,  Sonnie  Hale,  Betty  Balfour,  Ivor 
MacLaren,  Hartley  Powers,  Barry  McKay,  Betty 
Shale,  Pat  Ludlow,  Marjorie  Brooks. 

Musical,  with  plenty  of  backstage,  a  good 
personality,  and  some  tuneful  songs,  “Ever¬ 
green”  will  be  handicapped  only  because  the 
names  won’t  be  familiar  to  domestic  audiences. 
As  entertainment,  it  compares  favorably  with 
much  of  the  American  product,  but  there  is  no 
denying  that  the  stars  and  featured  players 
are  unknown  to  mass  patrons  here.  Jessie 
Matthews  is  excellent,  as  are  the  others  in  the 
cast.  Overcoming  the  handicap  will  certainly 
result  in  satisfaction  for  patrons. 

Estimate:  Pleasant. 


FIRST  NATIONAL 


Family 

Red  Hot  Tires  (878)  Action  Drama 

61m. 

Lyle  Talbot,  Mary  Astor,  Henry  Kolker,  Roscoe 
Karns,  Frankie  Darro,  Gavin  Gordon,  Clarence  Muse, 
Bradley  Page. 

Action  racing  picture  with  little  claim  to  at¬ 
tention  above  the  ordinary  rank  and  file  stories 
of  the  type.  Cast  is  better  than  the  average 
auto  race  drama,  direction  is  speedy,  but  show 
is  headed  for  the  spots  where  they  go  for  the 
action  yarns  and  little  else.  Picture  looks  like 
it  was  made  on  a  minimum  budget,  but  will 
probably  satisfy  where  they  aren't  too  par¬ 
ticular. 

Estimate:  Ordinary  speedway  fare. 


METRO 


David  Copperfield  (533)  Classic 

110m. 

Lionel  Barrymore,  W.  C.  Fields,  Madge  Evans, 
Maureen  O'Sullivan,  Lewis  Stone,  Frank  Lawton, 
Edna  Mae  Oliver,  Elizabeth  Allen,  Freddie  Bartholo¬ 
mew,  Basil  Rathbone,  Roland  Young,  Elsa  Lanchester , 
Una  O'Conner,  John  Buckler,  Herbert  M undin,  Hugh 
Walpole,  Hugh  Williams,  Lennox  Pawle,  Jessie  Ralph. 

Here  is  the  long  awaited  picturization  of  the 
Charles  Dickens  novel  and  a  triumph  for  all 
concerned.  Cast  with  star  names,  directed  with 
taste,  produced  by  Metro,  it  is  a  credit  to  the 
company  and  the  industry.  With  that  lineup  of 
stars,  the  fame  of  the  story  and  the  excellence 
of  the  production,  the  picture  should  prove  an 
impressive  entrant  at  all  box  offices.  “David 
Copperfield”  can  be  listed  as  one  of  the  mem¬ 
orable  productions  of  the  business.  Followers 
of  Dickens  and  everyone  else  will  be  delighted. 

Estimate:  Fine. 


Society  Doctor  (844)  Melodrama 

66m. 

Chester  Morris,  Virginia  Bruce,  Robert  Taylor, 
Billie  Burke,  Ray  Walburn,  Henry  Kolker,  William 
Henry,  Dorothy  Peterson,  Donald  Meek,  Johnny  Hines. 

Another  of  the  young-doctor-in-the-hospital 
series,  late  in  the  cycle,  handicapped  by  lack  of 
selling  names,  but  still  rapid  moving  entertain¬ 
ment  for  mass  audiences.  It  is  well  produced, 
well  acted,  and  holds  interest  all  the  way,  but 
is  short  in  the  name  department.  A  young  doc¬ 
tor,  disillusioned,  quits  a  wealthy  hospital,  makes 
a  comeback  for  the  girl,  with  the  climax  show¬ 
ing  him  directing  his  own  operation. 

Estimate:  Okay  program. 


What  Do  You  Think? 

it  is  the  aim  of  this  publication  to  give  its  readers 
every  possible  service.  Revision  of  the  page  is  an 
attempt  to  offer  a  concise  reviewing  form  that  will 
help  every  exhibitor.  Your  suggestions  and  criticisms 
are  welcomed.  Write  in  now  and  tell  us  whether 
you  like  this  or  not. 


MONOGRAM 


Lawless  Frontier  (3037)  Western 

58m. 

John  Wayne ,  Sheila  Terry,  Earl  Dwire,  George 
Hayes,  Yakima  Canutt. 

Wayne  outwits  the  gang,  outwits  the  sheriff, 
wins  the  girl  and  nothing  can  stop  him.  Noth¬ 
ing  can  stop  folks  from  liking  this  western, 
which  is  on  a  par  with  the  others  in  the  group. 
Wayne  is  coming  along  fast  as  a  western  bet 
and  this  is  up  to  his  usual  standard. 

Estimate:  Satisfactory. 


STATE  RIGHTS 


Birth  of  a  New  America  Topical 

72m. 

Compiled  feature,  with  musical  score  arid  running 
talk  by  Alois  Havrilla,  including  war  shots,  growth 
of  country  since  war  and  progress  of  the  New  Deal. 

Tieup  possibility  that  is  front  page  material 
because  of  the  progress  of  the  New  Deal, 
“Birth  of  a  New  America”  is  saleable  stuff  in 
all  spots.  Picture  combines  a  good  running  talk 
by  Alois  Havrilla,  a  musical  score  of  distinc¬ 
tion  with  world  war  shots,  strike  scenes  and 
pictures  showing  the  progress  of  the  country 
since  the  beginning  of  the  New  Deal,  and  is 
a  good  bet  for  ballyhoos  with  patriotic  organ¬ 
izations,  etc.  Show  is  an  exploitation  possi¬ 
bility  and  where  properly  sold  can  be  made 
into  a  strong  box  office  attraction. 

Estimate:  Ballyhoo  opportunity. 


The  Unconquered  Bandit 

Tom  Tyler,  Lillian  Gilmore ,  Charles 
John  Elliott,  William  Gould. 

Western  with  a  little  more  plot  than  usual 
but  accompanied  by  the  usual  Tyler  incidents, 
action  pace  and  all  the  incidentals  that  make  for 
a  better  than  average  open  air  picture.  Tyler 
is  at  his  best  here  and  the  story  will  intrigue 
a  little  more  than  usual. 

Estimate:  Okay  western. 


MASTERPIECE 


Family 

Western 

60m. 

Whittaker, 


Calling  All  Cars  Melodrama 

60m. 

Jack  LaRue,  Lilian  Miles,  Harry  Holman,  Ed 
F eatherstone ,  Jack  Morton. 

Here  is  one  of  the  gangster-reporter  school 
of  stories  that  shines  because  it  moves  at  a 
breakneck  pace  in  addition  to  having  a  better 
than  average  title.  LaRue  is  a  police  reporter 
who  likes  a  girl,  thinks  she  belongs  to  the 
gangster,  gets  involved,  but  lands  his  men  and 
the  girl  after  a  peach  of  a  battle.  It  develops 
the  girl  has  only  been  trying  to  find  the  man 
who  killed  her  father.  Theatres  which  crave 
action  pictures  will  be  more  than  satisfied. 

Estimate:  Okay  action  stuff. 


38 


THE  PHILADELPHIA  EXHIBITOR 


PARAMOUNT 


Lives  of  a  M  .  F,atnily 

Bengal  Lancer  (3427)  105m. 

Gary  Cooper ,  Franchot  Tone ,  Richard  Cromwell, 
Guy  Standing,  C.  Aubrey  Smith,  Monte  Blue,  Kath¬ 
leen  Burke,  Colin  Tapley,  Douglas  Dumbrille,  James 
Thomas,  Noble  Johnson,  J.  Carrol  Naish ,  Mischa 
Auer. 

Here  is  Paramount's  long  awaited  melodra¬ 
matic  spectacle  of  British  officers  in  the  Khy- 
ber  pass  and  a  picture  that  should  turn  in  good 
grosses  everywhere.  Costly,  with  a  huge 
cast,  the  show  is  short  only  on  women  but 
there  is  enough  of  name  draws  as  well  as  other 
advantages  to  overcome  even  this  obstacle.  Of 
the  “Beau  Geste”  school,  handsomely  directed, 
with  a  star  lineup  to  sell,  “Bengal  Lancer" 
looms  as  one  of  the  big  shows  of  the  year. 
Its  background  in  India,  its  involved  story  will 
help  sell  it.  Paramount  has  contributed  some¬ 
thing  big. 

Estimate:  Big. 


The  Gilded  Lily  r  ,  ~am,ly 

(34/0)  85m. 

Claudette  Colbert,  Fred  MacMurray,  C.  Aubrey 
Smith,  Luis  Alberni,  Raymond  Milland,  Eddie  Craven, 
Warren  Hymer,  Tommy  Dugan ,  Grace  Bradley. 

Surprise  comedy  attraction  that  has  caught 
something  of  the  spirit  of  “It  Happened  One 
Night,”  “The  Gilded  Lily”  can  be  sold  in  some¬ 
what  the  same  manner  to  good  returns.  A 
ship  news  reporter  gives  a  newspaper  buildup  to 
a  lass  with  whom  an  English  nobleman  has 
fallen  for,  with  the  girl  entering  into  the  bally¬ 
hoo  when  she  thinks  the  nobleman  had  only 
been  fooling,  and  the  result  is  a  show  that  will 
more  than  satisfy.  Picture  has  been  handled 
lightly  and  dialogue  is  especially  good. 

Estimate:  Okay. 


WARNERS 


Adult 

Bordertown  (806)  Melodrama 

90m. 

Paul  Muni,  Bette  Davis,  Margaret  Lindsay,  Eugene 
Pallette,  Gavin  Gordon. 

Powerful  characterization  by  Muni  of  a  Mex¬ 
ican  whose  lust  for  power  and  money  gets  him 
into  trouble,  “Bordertown”  is  strict  melodrama. 
Action  moves  from  Los  Angeles  to  Mexican 
bordertown  where  he  becomes  the  partner  of 
a  gambler,  killed  by  his  wife.  Eventually  Muni 
can’t  overcome  the  class-distinction  obstacle  and 
returns  to  his  own  people.  Role  for  Bette 
Davis  is  similar  to  that  in  "Human  Bondage.” 
Estimate:  Triumph  for  Muni. 


LIBERTY 


Family 

Sweepstake  Annie  Comedy 

74m. 

Tom  Brown,  Marion  Nixon,  Inex  Courtney,  Ware 
Engels,  Ivan  Lebedoff,  Lucien  Littlefield,  Dorothy 
Peterson,  William  Janney. 

Interesting  little  family  comedy  of  a  lass,  the 
support  of  her  family,  who  wins  plenty  in  a 
sweepstake  and  the  happenings  that  naturally 
occur  after  such  an  incident,  “Sweepstake 
Annie”  is  an  entertaining  picture  for  mass 
audiences.  Parts  are  well  taken  and  story  in¬ 
cludes  plenty  of  meat.  Show  is  okay  in  all  de¬ 
partments  and  has  a  saleable  title  as  well. 

Estimate:  Nice. 


BETWEEN  THE  PARAGRAPHS 


PART  OF  BAD  BUSINESS  MAY  BE 
ATTRIBUTED  TO  LACK  OF  KNOWLEDGE 

Granting  that  there  are  some  pictures  with  which  even  the  best 
of  showmen  can  do  little,  it  still  must  be  admitted  that  if  more  ex¬ 
hibitors  had  an  advance  preview  of  the  pictures  they  exhibit,  business 
would  be  better. 

Trade  reviews  and  pressbooks  often  help  theatremen  get  a  general 
knowledge  of  the  picture,  but  particular  angles  that  can  be  converted 
into  dollars  often  slip  by  unnoticed  until  exhibitors  see  pictures  in 
their  own  theatres  and  then  it  is  too  late. 

If  some  provision,  in  exchange  centers,  were  made  for  a  continuous 
showing  of  new  features  for  exhibitors  only,  so  that  a  theatreman 
could  devote  his  time  to  seeing  what  he  has  to  sell,  this  department 
would  be  willing  to  bet  that  business,  particularly  with  the  so-called 
weak  sisters,  would  pick  up. 

It  is  a  thought  worth  trying,  and  can  be  arranged  if  exhibitors 
bring  enough  pressure  to  bear. 

TALKIES  DON’T  HELP  ROAD¬ 
SHOW  POLICIES  OF  COMPANIES 

Since  the  beginning  of  the  sound  regime,  it  has  become  apparent 
that  something  has  happened  to  roadshow  policies.  Either  people  have 
tired  of  the  two-a-day  in  films  or  else  the  really  big  pictures  passed 
with  the  silent  era.  At  any  rate,  a  picture  has  to  be  tremendous  now-a- 
days  to  be  a  success  in  a  good  two-a-day  run  and  click  in  all  of  its 
popular  priced  runs. 

Stars  come  and  go  so  fast  in  the  talkie  regime,  new  ideas  are 
presented  with  such  speed,  that  roadshows  seem  outmoded.  As  far 
as  the  industry  is  concerned,  a  national  day  and  date  opening  is  gen¬ 
erally  a  greater  prestige  builder  than  a  couple  of  roadshow  engage¬ 
ments. 

FAILURE  IN  ZONING  BIG 
SQUAWK  AGAINST  THE  CODE 

Failure  of  the  Code  Authority  to  insure  re-zoning  of  the  country 
is  one  of  the  big  reasons  why  there  is  discontent  as  far  as  the  code  is 
concerned.  Some  areas  of  the  country  which  felt  that  the  coming  of 
the  code  would  insure  fairer  clearance  are  disappointed  and  dismayed 
that  the  thing  they  wanted  most  isn’t  possible. 

The  only  other  alternative  is  individual  handling  of  zoning  cases, 
which  has  been  done  with  considerable  success  in  other  spots. 

FIRST  NIRA  SETBACK  OF 
INTEREST  TO  EXHIBITORS 

With  the  Supreme  Court  handing  the  NIRA  its  first  setback  in  the 
“hot  oil”  case,  onlookers  are  wondering  what  effect  this  will  have  on 
all  NRA  activities.  Only  one  dissenting  opinion,  that  of  Justice  Car¬ 
doza,  was  recorded,  with  the  question  to  be  decided  one  of  the  powers 
of  Congress  in  regard  to  legislative  authority. 

It  has  long  been  known  that  the  government  hasn’t  been  too  desir¬ 
ous  to  have  a  Supreme  Court  decision  on  a  lot  of  the  current  NRA 
doings,  and  movie  men  are  now  asking  whether  the  Supreme  Court 
trend  will  affect  code  doings  and  such.  At  any  rate,  it  will  bear 
watching. 

SUPPLY  DEALERS  HAVE  THEIR 
EARS  TO  THE  GROUND 

Equipment  dealers,  hearing  rumors  of  ERPI  going  into  general 
theatre  servicing,  are  watching  developments.  If  the  move  spreads  as 
reported,  steps  will  be  taken  to  buck  the  ERPI  idea. 

The  Independent  Theatre  Supply  Dealers  Association  will  be  in 
the  thick  of  the  fight. 


HOBART  MANN. 


THE  CHECKUP 


Included  are  production  number,  whether  adult  or 
family  appeal,  title,  type  of  picture,  cast,  estimate  as 
carried  In  6-Pt.  Review,  running  time  and  when  reviewed. 
For  example:  508— A— EVELYN  PRENTICE— MD— 
Myrna  Loy,  William  Powell,  Una  Merkel,  Isabel  Jewell, 
Cora  Sue  Collins,  Jack  Mulhall — All  Powell-Loy — 78m 
— Nov.  means  production  number  is  508,  story  Is  of 
adult  appeal  rather  than  family,  title  is  Evelyn  Prentice, 
It  Is  a  melodrama  (MD),  cast  has  five  stars  and  featured 
leads,  estimate  called  It  All  Powell-Loy,  It  runs  78 
minutes  and  it  was  reviewed  in  November.  Pictures 


Published  Every  Issue 

KEY  TO  TYPE  OF  PICTURE 


AD — Action  Drama 
C — Comedy 
CD — Comedy  Drama 
COD — Costume  Drama 
CL — Classical  Drama 
D — Drama 
F — Farce 


MD — Melodrama 
MU — Musical 
MY — Mystery 
0 — Operetta 
RD — Realistic  Drama 
SP — Spectacle 
W — Western 


listed  are  playing  currently,  about  to  be  released  or  in 
production  stage.  As  new  Information  is  gained,  it  will 
be  added.  This  department  will  appear  in  each  issue. 
Save  all  issues  to  keep  a  complete  file  for  as  new  data 
is  added,  old  will  be  discarded.  Read  the  review  first 
in  6-Point  Reviews  and  checkup  here  later.  If  there 
is  variance  in  running  time,  it  Is  because  of  censor  con¬ 
ditions  or  later  cutting.  Check  with  your  exchange 
to  make  certain.  No  release  dates  are  included  as  these 
vary  in  territories.  Keep  In  touch  with  Code  department 
in  this  issue  for  local  general  release  dates. 


Chesterfield-Invincible 

3065 — F— THE  GHOST  WALKS - MY— John  Miljan,  June  Coll- 

yer,  Spencer  Charters — Satisfying — 70m. —  1-Jan. 

3072 — F — THE  WORLD  ACCUSES — D — Cora  Sue  Collins,  Dickie 

Moore,  Vivienne  Tobin,  Russell  Hopton - Holds  interest — 

63m. - 2 -Jan. 

3069 — SONS  OF  STEEL — MD — Charles  Starrett,  Billy  Bake- 
well,  Walter  Walker,  Holmes  Herbert,  Polly  Ann  Young. 

- SYMPHONY  OF  LIVING— Evelyn  Brent,  A1  Shean,  John 

Darrow,  Albert  Conti,  Richard  Tucker,  John  Harron,  Charles 

Judels. 

Columbia 

3015— F— MILLS  OF  THE  GODS— D— May  Robson,  Fay  Wray, 
Victor  Jory,  Raymond  Walburn,  Albert  Conti,  Samuel  S.  Hinds 
— So-so — 72m. —  1  -Jan. 

3029— A - WHITE  LIES— MD - Walter  Connolly,  Fay  Wray,  Vic¬ 

tor  Jory,  Leslie  Fenton,  Irene  Hervey — Filler — 65m. I -Jan. 

4023— F— FUGITIVE  LADY - AD— Neil  Hamilton,  Florence  Rice, 

Clara  Blandick,  Don  Cook,  Matt  McHugh — Satisfies — 65m. — 
Nov. 

5001 — F — BROADWAY  BILL — CD — Warner  Baxter,  Myrna  Loy, 
Lynn  Overman,  Helen  Vinson,  Walter  Connolly — Topnotch 
—  1  03m. — Nov. 

5011— F— THE  BEST  MAN  WINS— AD— Edmund  Lowe,  Jack 
Holt,  Florence  Rice — So-so — 75m.— 2-Jan. 

5023 — F — JEALOUSY — CD — Nancy  Carroll,  George  Murphy, 
Donald  Cook,  Inez  Courtney,  Clara  Blandick,  Arthur  Hohl, 
Ray  Walburn — Surprise  helps — 67m. —  1 -Dec. 

5036— F— BEHIND  THE  EVIDENCE — AD — Don  Cook,  Norman 

Foster,  Sheila  Manners,  Pat  O’Malley — Program  stuff - 76m. — 

2  Jan 

5202—  F— THE  WESTERNER— W— Tim  McCoy,  Marion  Shilling, 

Joe  Sauers - Suitable  western - 5  7m. - 1-Jan. 

5203—  SQUARE  SHOOTER— AD— Tim  McCoy,  Jacqueline  Wells, 
Steve  Clarke,  John  Darrow,  Charles  Middleton,  J.  Farrell  Mac¬ 
Donald. 

- DEATH  FLIES  EAST - Conrad  Nagel,  Florence  Rice, 

Geneva  Mitchell,  Robert  Allen,  Ray  Walburn,  Oscar  Apfel, 
Irene  Franklin,  Frank  Conroy. 

— A  CALL  TO  ARMS - MD — Steffi  Duna,  Ben  Lyon,  Noah 

Beery,  Willard  Mack,  Esther  Ralston,  Hobart  Bosworth. 
—THE  WHOLE  TOWN’S  TALKING— MD— Edward  G.  Rob¬ 
inson,  Jean  Arthur,  Arthur  Hohl,  Fred  Keating,  Donald  Meek, 
Wallace  Ford. 

— CARNIVAL — CD — Sally  Eilers,  Lee  Tracy,  Jimmy  Durante, 
Fred  Keating,  Florence  Rice. 

—LAW  BEYOND  THE  RANGE— W— Tim  McCoy,  Billie 
Seward. 

—LET’S  LIVE  TONIGHT— CD— Tullio  Carmanati,  Lilian 
Harvey,  Gilbert  Emery,  Luis  Alberni,  Janet  Beecher. 

— THE  REVENGE  RIDER — W — Tim  McCoy,  Billie  Seward, 
Robert  Allen,  Edward  Earle,  Frank  Sheridan. 

—ON  WINGS  OF  SONG — Grace  Moore. 

—JIM  BURKE’S  BOY— Jack  Holt, 

- DEVIL’S  CARGO - Marian  Marsh,  Wallace  Ford. 

— EIGHT  BELLS — Ann  Sothern. 

Du  World 

— F — NORAH  O’NEALE — D — Lester  Matthews,  Molly 

Lamont,  Nancy  Burne  (Irish) — Limited — 66m. — Nov. 

— A— MAN  WHO  CHANGED  HIS  NAME — MY— Betty  Stock- 
field,  Lyn  Harding,  Leslie  Perrins  (British) — Interesting — 
69m.— Nov. 

P — GIRL  IN  THE  CASE— CD — Jimmie  Savo,  Eddie  Lam¬ 
bert,  Dorothy  Darling — Something  Different — -60m. — Apr. 

First  Division 

3041  F — LITTLE  DAMOZEL — C — Anna  Neagle,  James  Rennie, 
Benita  Hume — Family — 60m. — Sept. 

3042— —A — WHITE  HEAT — MD — David  Newell,  Mona  Maris,  Vir¬ 
ginia  CheTrill,  Hardie  Albright - Tropical - 62m. - July. 


3059—  F— ' THE  TONTO  KID— W— Rex  Bell,  Ruth  Mix,  Buzz 
Barton — Fast  moving — 58m. —  I -Jan. 

3  |  1 5— F — THE  RETURN  OF  CHANDU— MD — Bela  Lugosi,  Maria 
Alba,  Clara  Kimball  Young — Okay — 60m. — Oct. 

3048 - FLIRTATION - Jeanette  Loff,  Ben  Alexander,  Arthur  Tracy, 

Emma  Dunn,  Corky,  Franklin  Pangborn. 

3040 — F — HEI-TIKI — RD — Native  drama  of  the  South  Seas,  pro¬ 
duced  on  the  Isle  of  Ghosts. 

3045— A— CONVENTION  GIRL — Cj} — Rose  Hobart,  Weldon 
Heyburn,  Sally  O’Neill,  Herbert  Rawlinson. 

First  National-Warners 

802— F— SWEET  ADELINE— MU— Irene  Dunne,  Donald  Woods, 
Hugh  Herbert,  Ned  Sparks,  Joe  Cawthorn,  Noah  Beery,  Phil 
Regan - Credit  to  all - 87m. — 2-Dec.  (W) 

806 - A - BORDERTOWN - MD - Paul  Muni,  Bette  Davis,  Mar¬ 
garet  Lindsay,  Eugene  Pallette — Triumph  for  Muni - 90m. - 

2-Jan. —  (W) 

81  I — F — THE  SECRET  BRIDE — MD — Barbara  Stanwyck,  Grant 

Mitchell,  Warren  William,  Arthur  Byron,  Glenda  Farrell — 
Satisfactory — 64m. — 2-Dec.  (W) 

826 — A — I  AM  A  THIEF — MD — Mary  Astor,  Ricardo  Cortez, 
Dudley  Digges,  Irving  Pichel - Intrigues - 64m. - 1 -Dec.  (W) 

869 — F — BABBITT — CD — Guy  Kibbee,  Aline  MacMahon,  Maxine 
Doyle,  Claire  Dodd,  Minna  Gombell — Satisfactory — 74m. — 
I -Dec.  (FN) 

872—  F— GENTLEMEN  ARE  BORN— D— J  ean  Muir,  Franchot 

Tone,  Nick  Foran,  Charles  Starrett,  Margaret  Lindsay,  Ann 
Dvorak —  Spotty - 74m. - Nov.  (FN) 

873—  A— I  SELL  ANYTHING— C— Pat  O’Brien,  Claire  Dodd, 

Frank  McHugh,  Ann  Dvorak,  Roscoe  Karns,  Hobart  Cava¬ 
naugh - Depends  on  O’Brien - 70m. - Nov.  (FN) 

876— F— MAYBE  IT’S  LOVE— CD - Gloria  Stuart,  Ross  Alex¬ 
ander,  Frank  McHugh,  Phillip  Reed — Program - 62m. —  1-Dec. 

(FN) 

87  7— F— MURDER  IN  THE  CLOUDS — AD— Lyle  Talbot,  Ann 

Dvorak,  Gordon  Westcott,  George  Cooper,  Henry  O’Neill - 

Okay  air  meller — 61m. —  1-Jan.  (FN) 

8  78— F— RED  HOT  TIRES— AD— Lyle  Talbot,  Mary  Astor, 

Henry  Kolker,  Roscoe  Karns - Ordinary  speedway  fare - 61m. 

-2-Jan.— (FN) 

881— F— THE  CHURCH  MOUSE— C— Laura  La  Plante,  Monty 
Banks,  Ian  Hunter,  Jane  Carr - So-so - 75m. - 2-Dec.  (FN) 

805 — SWEET  MUSIC — MU — Rudy  Vallee,  Ann  Dvorak,  Ned 
Sparks,  Joe  Cawthorn,  Allen  Jenkins,  Alice  White,  Robert 
Armstrong,  Helen  Morgan  (W) 

816— DEVIL  DOGS  OF  THE  AIR— CD— James  Cagney,  Pat 
O'Brien,  Margaret  Lindsay,  Frank  McHugh,  John  Arledge, 
Ward  Bond,  Russell  Hicks - (W) — Cosmopolitan. 

82  7— THE  WHITE  COCKATOO— MD— Jean  Muir,  Ricardo 

Cortez,  Gordon  Westcott,  John  Eldredge,  Ruth  Donnelly, 
Minna  Gombel - (W) 

828— THE  RIGHT  TO  LIVE— D— George  Brent,  Josephine 
Hutchinson,  Colin  Clive,  Peggy  Wood,  Henrietta  Crosman - 

(W) 

851—  GOLD  DIGGERS  OF  1935— MU — Dick  Powell,  Gloria 
Stuart,  Hugh  Herbert,  Frank  McHugh,  Glenda  Farrell,  Win¬ 
ifred  Shaw,  Adolphe  Menjou,  Alice  Brady — (FN) 

852—  BLACK  FURY— MD— Paul  Muni,  Karen  Morley,  William 

Gargan,  Tully  Marshall - (FN) 

853—  GO  INTO  YOUR  DANCE - MU— A1  Jolson,  Ruby  Keeler, 

Helen  Morgan,  Glenda  Farrell - (FN) 

855— CAPTAIN  BLOOD— Robert  Donat— (FN) 

856 - CALIENTE - Dolores  Del  Rio,  Pat  O’Brien. 

863 - THE  WOMAN  IN  RED - D - Barbara  Stanwyck,  Gene  Ray¬ 

mond,  Genevieve  Tobin — (FN) 

8  74— WHILE  THE  PATIENT  SLEPT— Aline  MacMahon,  Guy 
Kibbee,  Lyle  Talbot,  Patricia  Ellis,  Robert  Barratt,  Helen 
Flint,  Walter  Walker,  Allen  Jenkins — (FN) 

— LIVING  ON  VELVET — Kay  Francis,  George  Brent,  Warren 
William,  Helen  Lowell,  Russell  Hicks,  Maude  T.  Gordon  (FN). 
—THE  FLORENTINE  DAGGER— Donald  Woods,  Margaret 
Lindsay,  Robert  Barrat,  Paul  Porcasi,  Charles  Judels,  Grace 
Ford. 


pg.  39 


THE  CHECKUP— 2- Jan.-35 


A  Jay  Emanuel  Publication  Service 


- KING  OF  THE  RITZ - 'William  Gargan,  Patricia  Ellis, 

Bodil  Rosing,  Dorothy  Tree,  Berton  Churchill. 

— A  MIDSUMMER  NIGHT’S  DREAM— James  Cagney,  Dick 
Powell,  Joe  E.  Brown,  Jean  Muir,  Verree  Teasdale,  Ian  Hunter, 
Hugh  Herbert,  Anita  Louise,  Victor  Jory,  Mickey  Rooney 
— (W)  • 

- TRAVELLING  SALESLADY - Joan  Blondell,  Glenda  Farrell, 

Hugh  Herbert,  Allen  Jenkins,  A1  Shean,  William  Gargan, 
Keith  Donnelly,  Grant  Mitchell. 

—OIL  FOR  THE  LAMPS  OF  CHINA— John  Eldredge,  Joseph¬ 
ine  Hutchinson,  William  Gargan,  Pat  O’Brien - (W) 

- MONEY  MAN - MD - Edward  G.  Robinson,  Bette  Davis - 

(W) 

—THE  GOOSE  AND  THE  GANDER— Kay  Francis,  George 
Brent,  Genevieve  Tobin,  John  Eldredge,  Claire  Dodd. 

—CASE  OF  THE  CURIOUS  BRIDE - Warren  William. 

- WANDERLUST - Guy  Kibbee,  Aline  McMahon. 

— WOMEN  ARE  BUM  NEWSPAPERMEN — Glenda  Farrell. 

— MOLLIE  AND  ME— J  oe  E.  Brown. 

—A  PRESENT  FROM  MARGATE — Kay  F  rancis,  lan  Hunter. 

- THE  GREEN  CAT - Bette  Davis. 

- ALIBI  IKE - Joe  E.  Brown. 

— STRANDED — Kay  Francis. 

—HAIRCUT — J  ean  Muir,  George  Brent. 

- PAGE  MISS  GLORY - Marion  Davies. 

— COPS  AND  ROBBERS— J  oe  E.  Brown. 

( The  following  pictures  are  due  on  1933-1934  contracts.  472- 
P  owell-Francis ;  455-Howard ;  756-Howard ;  757-Robinson;  766-un- 
titled;  774-Brown  and  Blondell.) 

Fox 

5  |  5— F— MYSTERY  WOMAN— MD— Mona  Barrie,  Gilbert  Ro¬ 
land,  John  Halliday,  Mischa  Auer,  Rod  LaRocque — Average 
— 69m. — 2 -Dec. 

5  |  7— F— HELL  IN  THE  HEAVENS— AD— Warner  Baxter,  Con- 
chita  Montenegro,  Russell  Hardie,  Herbert  Mundin,  Andy 

Devine,  Ralph  Morgan,  Vince  Barnet - Sell  Baxter - 80m. - 

Nov. 

520 — F — BACHELOR  OF  ARTS — CD — Tom  Brown,  Anita 
Louise,  Henry  B.  Walthall,  Mae  Marsh,  Arline  Judge,  Frank 

Albertson,  George  Meeker,  Berton  Churchill,  Stepin  Fetchit - 

Neat — 73m. —  1  -Dec. 

522 - F - HELLDORADO - CD - Richard  Arlen,  Madge  Evans, 

Ralph  Bellamy,  James  Gleason,  Henry  B.  Walthall,  Stepin 
Fetchit — So-so — 75  m. — 2-Dec. 

523 —  F — LOTTERY  LOVER — MU — Pat  Patterson,  Lew  Ayres, 

Peggy  Fears,  Reginald  Denny,  Alan  Dinehart,  Sterling  Hallo¬ 
way - Fair  musical — 82m. - 2-Dec. 

524 —  F — BRIGHT  EYES — CD — Shirley  Temple,  James  Dunn, 

Judith  Allen  Lois  Wilson,  Jane  AVithers - Dough - 83m. - 

1-Dec. 

525—  F— THE  COUNTY  CHAIRMAN— C— Will  Rogers,  Berton 

Churchill,  Evalyn  Venable,  Stepin  Fetchit,  Louise  Dresser, 
Kent  Taylor - Ace  Rogers - 78m. - 1 -Jan. 

526—  F— CHARLIE  CHAN  IN  PARIS— MY— Warner  Oland, 

Mary  Brian,  Thomas  Beck,  Erik  Rhodes,  Minor  Watson,  John 
Miljan — Okay  Chan - 70m. - 1-Jan. 

521  MAN  LOCK - CD - Edmund  Lowe,  Victbr  McLaglen, 

Marjorie  Rambeau,  Charles  Bickford,  Grace  Bradley,  Roger 
Imhof,  George  Walsh. 

52  7  WHEN  A  MAN’S  A  MAN — George  O’Brien,  Paul  Kelly, 

Dorothy  Wilson,  Jimmy  Butler. 

528— THUNDER  IN  THE  NIGHT— MD— Warner  Baxter,  Ketti 
Gallian,  Herbert  Mundin,  Astrid  Allwyn. 

529  ONE  MORE  SPRING - CD - Janet  Gaynor,  Warner  Baxter, 

Henry  B.  Walthal,  Walter  King,  Stepin  Fetchit,  Rog  er  Imhof, 
Roger  Foran. 

530  BABOON  A- — Mr.  and  Mrs.  Martin  Johnson - 72m. 

53  1  THE  LITTLE  COLONEL - CD — Shirley  Temple,  Lionel 

Barrymore,  B'  11  Robinson,  Evelyn  Venable. 

532  RECIPE  FOR  MURDER - Victor  McLaglen,  Edmund  Lowe, 

Rosemary  Aimes,  Mary  Carlisle,  William  Janney,  C.  Henry 
Gordon,  John  Wray,  Henry  O’Neill. 

533  LIFE  BEGINS  AT  40 - Will  Rogers,  Richard  Cromwell, 

George  Barbier,  Rochelle  Hudson,  Jane  Darwell. 

534  GEORGE  WHITE’S  SCANDALS - Alice  Faye,  Lyda  Roberti, 

James  Dunn,  Cliff  Edwards,  Ned  Sparks,  Stuart  Erwin,  George 
White,  Arline  Judge. 

535 — MAN  EATING  TIGER. 

536 - HIGHWAY  ROBBERY - Spencer  Tracy,  Claire  Trevor. 

REDHEADS  ON  PARADE - John  Boles,  June  Knight,  Chic 

Sale,  Douglas  Dumbrille,  Dorothy  Anplebv,  Irene  Franklin. 

THE  F  ARMER  TAKES  A  WIFE — CD — Janet  Gaynor, 
Spencer  Tracey. 

— NYMPH  ERRANT — Jack  Haley,  Alice  Faye,  Mitchell  and 
Durant. 

— DANTE’S  INFERNO — Spencer  Tracey,  Claire  Trevor, 


Henry  B.  Walthall,  Nick  Foran,  Alan  Dinehart. 

— SHINING  ADVENTURE — Shirley  Temple. 

—UNDER  THE  PAMPA  MOON — Warner  Baxter. 

— LADY  COP — Claire  Trevor,  Lew  Ayres. 

—IN  OLD  KENTUCKY — Will  Rogers. 

- WORK  OF  ART - Claire  Trevor,  Spencer  Tracey. 

— SECRET  LIVES - Mona  Barrie,  Gilbert  Roland. 

— THE  SONG  AND  DANCE  MAN— Alice  Faye,  James  Dunn. 
— $10  RAISE — Edward  Everett  Horton. 

—COWBOY  MILLIONAIRE - George  O’Brien. 

— THE  TORCHBEARER— Will  Rogers. 

Gaumonl  British 

— F — MY  HEART  IS  CALLING — MU — Jan  Kiepura,  Marta 
Eggerth,  Sonnie  Hale,  Ernest  Thesinger — Okay — 88m. —  1- 
Jan. 

3405 - F - EVERGREEN - MU - Jessie  Matthews,  Sonnie  Hale, 

Betty  Balfour,  Ivor  MacLaren — Pleasant - 83m. - 2-Jan. 

3406 —  A — EVENSONG — D — Evelyn  Laye,  Emlyn  Williams,  Alice 

Delysia,  Fritz  Kortner - Class - 82m. - I -Dec. 

3404 — JACK  AHOY — C — Jack  Hubert,  Nancy  O’Neil,  Tamara 
Desni. 

3407 —  THE  IRON  DUKE — COD — George  Arliss,  Gladys  Cooper, 
Ellaline  Terriss,  Allan  Aylesworth,  A.  E.  Matthews. 

3408—  PRINCESS  CHARMING— MU— Evelyn  Laye,  Yvonne  Ar- 
naud,  George  Grossmith,  Max  Miller,  Henry  Wilcoxson. 

Liberty 

_A— ONCE  TO  EVERY  BACHELOR — CD— Marion  Nixon, 
Neil  Hamilton,  Aileen  Pringle — Nice  Bet — 71m. — June. 

_F— WITHOUT  CHILDREN— D— Marguerite  Churchill. 
Bruce  Cabot,  Evelyn  Brent,  Dickie  Moore,  Cora  Sue  Collins, 
Reginald  Denny — Fair — 81m. — Nov. 

— F — SCHOOL  FOR  GIRLS— MD — Sidney  Fox,  Lois  Wilson, 
Paul  Kelly,  Lucille  La  Verne,  Toby  Wing,  Dorothy  Lee,  Lona 
Andre,  Russell  Hopton,  Kathleen  Burke — Sell  feature  names — 
73m. — Sept. 

_ F— TWO  HEADS  ON  A  PILLOW — CD— Neil  Hamilton, 
Miriam  Jordan,  Henry  Armetta,  Hardie  Albright — Creditable 
- 74m. - July. 

— F — SWEEPSTAKE  ANNIE — C — Tom  Brown,  Marion  Nixon, 

Inez  Courtney,  Wera  Engels — Nice - 74m. - 2-Jan. 

— DIZZY  DAMES - Marjorie  Rambeau,  Fuzzy  Knight,  Burton 

Churchill,  Florine  McKinney. 

Majestic 

— F— NIGHT  ALARM— MD— Bruce  Cabot,  Judith  Allen,  H. 

B.  Warner,  Sam  Hardy — High  rating  fire  yam — 63m. — Oct. 
— F — THE  PERFECT  CLUE — MD — David  Manners,  Dorothy 
Libaire,  Skeets  Gallagher,  Betty  Blythe — Satisfactory — 62m. 
—  1  -Dec. 

— MUTINY  AHEAD — Neil  Hamilton,  Kathleen  Burke. 

Mascot 

— F — CRIMSON  ROMANCE — MD — Ben  Lyon,  Sari  Maritza, 
James  Bush,  Hardie  Albright,  William  Bakewell,  Erich  Von 
Stroheim — Fair — 68m. — Oct. 

— F — IN  OLD  SANTA  FE — W — Ken  Maynard,  Evalyn  Knapp, 
H.  B.  Warner,  Gene  Autry — Better  than  usual — 64m. —  1 -Dec. 
_F— THE  MARINES  ARE  COMING — AD — William  Haines, 
Conrad  Nagel,  Esther  Ralston,  Armida,  Edgar  Kennedy — Neat 
little  picture. — 68m. — 2-Dec. 

— F — LITTLE  MEN — CL — Ralph  Morgan,  Erin  O’Brien- 
Moore,  Cora  Sue  Collins,  Junior  Durkin,  Frankie  Darro, 
Dickie  Moore,  Buster  Phelps. — Triumph — 78m. — 2-Dec. 

Metro 

408 — A — FORSAKING  ALL  OTHERS — CD — Joan  Crawford, 
Clark  Gable,  Robert  Montgomery,  Charles  Butterworth,  Billie 

Burke,  Francis  Drake - Socko - 80m. - 2-Dec. 

4  I  5 — A — THE  PAINTED  VEIL — D — Greta  Garbo,  Herbert  Mar¬ 
shall,  George  Brent,  Cecilia  Parker,  Jean  Hersholt,  Warner 
Oland,  Katherine  Alexander,  Beulah  Bondi — All  Garbo —  75m. 
— Nov. 

422 — F — BABES  IN  TOYLAND — MU — Laurel  and  Hardy,  Char¬ 
lotte  Henry — Kiddies’  natural — 70m. —  1-Dec. 

507 — A— BIOGRAPHY  OF  A  BACHELOR  GIRI - C — Ann 

Harding,  Edward  Everett  Horton,  Robert  Montgomery,  Edward 
Arnold,  Una  Merkel — Class  comedy — 83m. —  1-Jan. 

526 — F — THE  NIGHT  IS  YOUNG — MU — Ramon  Novarro,  Evelyn 
Laye,  Edward  Everett  Horton,  Charles  Butterworth,  Una 

Merkel,  Don  Cook — Well  done - 83m. — 2-Dec. 

533 — F — DAVID  COPPERFIELD - CL — Lionel  Barrymore,  W. 

C.  Fields,  Madge  Evans,  Maureen  O’Sullivan,  Lewis  Stone, 
Frank  Lawton,  Edna  Mae  Oliver — Fine — I  1  0m. — 2-Jan. 


[  Pg*  40 


A  Jay  Emanuel  Publication  Service 


THE  CHECKUP— 2-Jan.-35 


540 —  A — WICKED  WOMAN — D — Mady  Christians,  Charles 
Bickford,  Zelda  Sears,  John  Parker — Drama — 75m. 1-Dec. 

541—  F — THE  BAND  PLAYS  ON — CD — Robert  Young,  Betty 
Furness,  Stuart  Erwin,  Preston  Foster,  Ted  Healy,  Leo  Car¬ 
rillo — Fair  program — 87m. —  I -Jan. 

544 — F — SOCIETY  DOCTOR— MD — Chester  Morris,  Virginia 

Bruce,  Billie  Burke,  Ray  Walburn - Okay  Program - 66m. - 

2-Jan. 

523 - THE  WINNING  TICKET— CD - Leo  Carrillo,  Louise  Faz¬ 

enda,  Irene  Hervey,  Luis  Alberni. 

— RECKLESS — D — Jean  Harlow,  William  Powell,  Franchot 
Tone,  May  Robson,  Henry  Stephenson. 

— WEST  POINT  OF  THE  AIR— MD— Wallace  Beery,  Robert 
Young,  Maureen  O’Sullivan,  James  Gleason,  Russell  Hardie. 

- AFTER  OFFICE  HOURS - CD - Constance  Bennett,  Clark 

Gable,  Henry  Travers,  Stuart  Erwin,  Frank  Mayo,  Harvey 
Stephens. 

—NAUGHTY  MARIETTA— MU— Jeanette  MacDonald,  Nel¬ 
son  Eddy,  Frank  Morgan,  Cecilia  Parker,  Mary  Doran,  Ed 
Brophy. 

—VANESSA,  HER  LOVE  STORY— Helen  Hayes,  Robert 
Montgomery,  Doneld  Crisp,  Laurence  Grant. 

- SHADOW  OF  DOUBT - Ricardo  Cortez,  Virginia  Bruce, 

Isabel  Jewell,  Regis  Toomey,  Bert  Roach,  Arthur  Byron. 

- WIFE  VS.  SECRETARY - William  Powell,  Jean  Harlow, 

Myrna  Loy. 

—MUTINY  ON  THE  BOUNTY— Clark  Gable,  Robert  Mont¬ 
gomery,  Charles  Laughton. 

— VAMPIRES  OF  PRAGUE — Lionel  Barrymore,  Jean  Hers- 
holt,  Elizabeth  Allan,  Henry  Stephenson,  Donald  Meek. 
—TALE  OF  TWO  CITIES — Ronald  Colman. 

- PUBLIC  ENEMY  No.  2 - Charles  Butterworth,  Una  Merkel. 

—CASINO  MURDER  CASE— Paul  Lukas. 

- BORN  TO  DIE - Leo  Carrillo. 

— O’SHAUGHNESSY’S  BOY— Wallace  Beery,  Mickey  Rooney. 

— SEQUOIA - AD - Jean  Parker,  Russell  Hardie,  Paul  Hurst. 

— ANNA  KARANINA — Greta  Garbo,  Fredric  March. 

—NO  MORE  LADIES — J  oan  Crawford. 

( The  following  pictures  are  still  due  on  1933-1934  contracts.  409- 
Crawford ;  401-MacDonald ;  412-Durante ;  418-Harlow;  420-Hayes ; 
426-Shearer;  431-Beery  and  Gable;  433-Harlow  and  Gable;  437-Soviet ; 
439-Two  Thieves.) 

Monogram 

3011— F— MILLION  DOLLAR  BABY— C— Ray  Walker,  Jimmy 
Fay,  Arline  Judge,  George  Stone — Good  nabe  bet — 64m. — 
1  -Jan. 

3014 - A — SING  SING  NIGHTS - MD - Conway  Tearle,  Hardie 

Albright,  Boots  Mallory,  Mary  Doran,  Berton  Churchill - 

Holds  Interest — 60m. —  I -Dec. 

3015— F— GIRL  O’  MY  DREAMS - CD— Mary  Carlisle,  Eddie 

Nugent,  Tommy  Dugan,  Gigi  Parrish — Pleasant — 70m. — Nov. 
3023— F— FLIRTING  WITH  DANGER— CD— Robert  Armstrong, 
Maria  Alba,  William  Cagney,  Edgar  Kennedy — Average — 
69m. —  I  -Dec. 

3031 — F — THE  TRAIL  BEYOND — W — John  Wayne,  Verna  Hillie, 
Noah  Beery,  Robert  Fraser — Average  western — 55m. — Oct. 
3034— F— ’NEATH  ARIZONA  SKIES— W— John  Wayne.  Sheila 
Terry,  George  Hayes,  Yakima  Canutt — Hard  riding — 58m. — 
2-Dec. 

303  7— F— LAWLESS  FRONTIER— W— John  Wayne,  Sheila  Terry, 
Yakima  Canutt — Satisfactory — 58m. — 2-Jan. 

3003— THE  NUT  FARM— F— Wally  Ford,  Oscar  Apfel,  Joan  Gale, 
Spencer  Charters. 

3017  THE  GREAT  GOD  GOLD — Sidney  Blackmer,  Martha 
Sleeper,  Edwin  Maxwell,  Regis  Toomey,  Maria  Alba,  Gloria 
Shea. 

3018  WOMEN  MUST  DRESS — CD — Minna  Gombel,  Gavin  Gor¬ 
don,  seven  Monogram-Agfa  contest  winners. 

3022— THE  MYSTERIOUS  MR.  WONG— MD— Bela  Lugosi,  Wal¬ 
lace  Ford,  Arlene  Judge. 

RECKLESS  ROMEOS - CD — Robert  Armstrong,  William 

Cagney.  , 

— MYSTERY  MAN — Robert  Armstrong,  Maxine  Doyle,  Henry 
Kolker,  Norman  Houston. 


Paramount 

3414 —  A — ENTER  MADAME — — C — Elissa  Landi,  Cary  Grant, 

Lynne  Overman,  Sharon  Lyne — Better  than  average - 76m. — 

Nov. 

3415 —  A — LIMEHOUSE  BLUES — MD — George  Raft,  Jean  Parker, 
Anna  May  Wong,  Kent  Taylor,  Billy  Be  van — -Strictly  melo¬ 
drama — 64m. — Nov. 


3416 — A — THE  PRESIDENT  VANISHES— D — Arthur  Byron, 

Janet  Beecher,  Paul  Kelly,  Peggy  Conklin,  Edward  Arnold - 

Debatable — 85m. —  1  -Dec. 

3418 F — IT’S  A  GIFT — C — W.  C.  Fields,  Jean  Rouverol,  Kath¬ 
leen  Howard,  Baby  Leroy,  Morgan  Wallace - All  Fields — 69m. 

—  1  -Dec. 

3419 —  F — BEHOLD  MY  WIFE — D - Sylvia  Sidney,  Gene  Ray¬ 

mond,  Juliette  Compton,  Laura  Hope  Crews,  H.  B.  Warner- 
Okay —  77m. —  1  -Dec. 

3420 —  F — FATHER  BROWN,  DETECTIVE — D — Walter  Connolly, 
Paul  Lukas,  Halliwell  Hobbes,  Gertrude  Michaels,  Una  O’Con¬ 
nor — Favorable — 65m. —  1  -Dec. 

3421 —  F — HOME  ON  THE  RANGE — W — Jackie  Coogan,  Ran¬ 
dolph  Scott,  Evelyn  Brent — Different  open  air  piece - 70m.— 

1  -Dec. 

3422—  F - ONE  HOUR  LATE - CD - Joe  Morrison,  Helen  Twelve- 

trees,  Arline  Judge,  Ray  Walker,  Charles  Sellon,  George  EL 
Stone — Sell  Morrison — 69m. —  1 -Dec. 

3423—  F— HERE  IS  MY  HEART— C - Bing  Crosby,  Kitty  Carlisle, 

Roland  Young,  Alison  Skipworth,  Reginald  Owen — Dough 
show - 7  7m- - 2-Dec. 

3426 - F - THE  GILDED  LILY— CD - Claudette  Colbert,  Fred 

MacMurray,  C.  Aubrey  Smith,  Luis  Alberni,  Ray  Milland - 

Okay - 85  m. - 2-Jan. 

342  7— F— LIVES  OF  A  BENGAL  LANCER — MD — Mary  Cooper, 
Franchot  Tone,  Richard  Cromwell,  Guy  Standing,  Kathleen 

Burke,  Monte  Blue Big 105m. 2-Jan. 

3424 WINGS  IN  THE  DARK AD Myrna  Loy,  Cary  Grant, 

Roscoe  Karns,  Arnold  Korff. 

3425— ONCE  IN  A  BLUE  MOON - CD - Jimmy  Savo,  Whitney 

Bourne,  Cecilia  Loftus,  Michael  Dalmatoff. 

— CAPRICE  ESPANOL — MD — Marlene  Dietrich,  Cesar 
Romero,  Lionel  Atwill,  Edward  Everett  Horton,  Alison  Skip-* 
worth. 

- RUGGLES  OF  RED  GAP - C - Charles  Laughton,  Mary 

Boland,  Charlie  Ruggles,  Zasu  Pitts. 

- RUMBA - D - George  Raft,  Carole  Lombard,  Lynne  Over¬ 
man,  Margo,  Monroe  Owsley. 

—STOLEN  HARMONY — Ben  Bernie,  George  Raft,  Grace 
Bradley,  Lloyd  Nolan. 

— TWO  FOR  TONIGHT — Bing  Crosby,  Miriam  Hopkins,  Jack 
Oakie,  Roscoe  Karns,  Lyda  Roberti,  William  Frawley,  Lynn 
Overmann. 

—NOW  I’M  A  LADY— Mae  West,  Paul  Cavanaugh,  Janet 
Beecher,  Monroe  Owsley,  Dewey  Robinson,  Joe  Twerp,  Grant 
Withers. 

— THE  MILKY  WAY — Jack  Oakie,  Lee  Tracy,  Gertrude 
Michael,  Betty  Furness,  Adolph  Menjou. 

— HOLD  ’EM  YALE — Patricia  Ellis,  William  Frawley,  Larry 
Crabbe,  Warren  Hymer,  George  Barbier,  George  E.  Stone, 
Andy  Devine. 

—ROCKY  MOUNTAIN  MYSTERY— Randolph  Scott,  Chic 
Sale,  Ann  Sheridan,  George  Marion,  Mrs.  Leslie  Carter, 
Kathleen  Burke. 

—ALL  THE  KING’S  HORSES - Carl  Brisson,  Mary  Ellis, 

Edward  Everett  Horton,  Katherine  DeMille,  Eugene  Pallete, 
Arnold  Korff. 

— THE  CRUSADES - Henry  Wilcoxon,  Loretta  Young,  Ian 

Keith,  Peero  de  Cordoba,  Joseph  Schildkraut,  Hobart  Bos- 
worth,  William  Farnum,  Katherine  DeMille. 

- JOE  COLLEGE - Jack  Olakie,  Lynne  Overman,  :  Roscoe 

Karns,  Joe  Penner. 

- PRIVATE  WORLDS - Charles  Boyer,  Joan  Bennett,  Clau¬ 
dette  Colbert. 

—MORNING,  NOON  AND  NIGHT— Sylvia  Sidney,  Herbert 
Marshall. 

—THE  END  OF  THE  WORLD— Sylvia  Sidney,  Sir  Guy  Stand¬ 
ing. 

—YOU  GOTTA  HAVE  ROMANCE— Carole  Lombard,  Fred 
McMurray. 

- MISSISSIPPI - Bing  Crosby,  W.  C.  Fields,  Joan  Bennett, 

Queenie  Smith,  Gail  Patrick,  Molasses  ’n*  January,  John  Miljan. 

- WIN  OR  LOSE - Joe  Morrison,  Burns  and  Allen,  Dixie  Lee, 

J.  C.  Nugent,  Mary  Foy. 

- CAR  99 - Fred  MacMurray,  Sir  Guy  Standing,  Ann  Sheri¬ 
dan,  Frank  Craven,  William  Frawley. 

— McFADDEN’S  FLATS— Walter  C.  Kelly,  Andy  Clyde,  Jane 
Darwell,  Betty  Furness,  Richard  Cromwell,  George  Barbier. 

— BIG  BROADCAST  OF  1935 — Joe  Morrison,  Lyda  Roberti, 
Jessica  Dragonette,  Jack  Oakie. 

—SHANGHAI  BOOM— Charles  Boyer. 

—TWO  ON  A  TOWER - Mary  Ellis,  Tullio  Carminati. 

- FEDERAL  DICK - Cary  Grant,  Elissa  Landi. 

- CRAZY  PEOPLE - George  Burns,  Gracie  Allen. 

- GAMBLER  MAXIM - George  Raft. 

- DRUM  BEATS - Jack  Oakie,  Kitty  Carlisle. 

— RENEGADES - Gary  Cooper,  Carol  Lombard. 

—PETER  IBBETSON— Robert  Donat. 

—TERROR  BY  NIGHT— Helen  Mack. 


h>g- 41 


THE  CHECKUP— 2-Jan.-35 


A  Jay  Emanuel  Publication  Service 


Radio 

509 — F — BY  YOUR  LEAVE - CD — Frank  Morgan,  Genevieve 

Tobin,  Neil  Hamilton,  Marion  Nixon,  Glenn  Anders — Some 
laughs — 79m. — Oct. 

5  1  2 — F — THE  LITTLE  MINISTER — CL — Katherine  Hepburn, 
John  Beal,  Andy  Clyde,  Alan  Hale,  Beryl  Mercer,  Lundsen 

Hare,  Reginald  Denny — Fine - 108m. — 2-Dec. 

513 F— SILVER  STREAK AD — Sally  Blane,  Charles  Starrett, 

Hardie  Albright,  William  Farnum,  Irving  Pichel — Exploitation 
opportunity - 86m. - 1  -Dec. 

5  |  6 — F — WEST  OF  THE  PECOS — AD — Richard  Dix,  Martha 
Sleeper,  Fred  Kohler,  Louise  Beaver,  Maria  Alba — High  rating 
action  drama — 68m. —  1-Dec. 

517 —  F — LIGHTNING  STRIKES  TWICE — C — Ben  Lyon,  Pert 
Kelton,  Thelma  Todd,  Laura  Hope  Crews,  Chic  Chandler, 
Walter  Catlett,  Skeets  Gallagher — Weak — 65m. — Nov. 

518 —  F — ROMANCE  IN  MANHATTAN — CD — Francis  Lederer, 
Ginger  Rogers,  Arthur  Hohl,  Jimmy  Butler — Nice  program — 
77  m. —  1  -Dec. 

519 —  F — GRAND  OLD  GIRL — CD — May  Robson,  Fred  Mac- 
Murray,  Mary  Carlisle,  Etienne  Girardot,  Hale  Hamilton,  Alan 
Hale,  Gavin  Gordon — Decidedly  okay — 78m. — 2-Dec. 

520 —  A — ENCHANTED  APRIL — CD — Ann  Harding,  Frank 
Morgan,  Reginald  Owen,  Katherine  Alexander,  Ralph  Forbes, 
Jane  Baxter,  Jessie  Ralph — Sell  names — 82m. — 2-Dec. 

- LADDIE - John  Beal,  Gloria  Stuart,  Gloria  Shea,  Charlotte 

Henry,  Virginia  Weidler,  Donald  Crisp,  Willard  Robertson, 
Dorothy  Peterson. 

- ROBERTA - MU - Irene  Dunne,  Fred  Astaire,  Ginger  Rog¬ 
ers,  Helen  Westley,  Victor  Varconi,  Randolph  Scott,  Adrian 
Rosley. 

- MURDER  IN  TIN  PAN  ALLEY - Wheeler  and  Woolsey, 

Betty  Grable. 

—MURDER  ON  A  HONEYMOON - James  Gleason,  Edna 

May  Oliver,  Gregory  Ratoff,  Gene  Lockhart,  Sleep  ’N’  Eat. 

— BECKY  SHARP — COD — Miriam  Hopkins,  Alan  Mowbray, 
Sir  Cedric  Hardwicke,  Frances  Dee,  Nigel  Bruce,  Charles 
Richman,  Billie  Burke,  George  Hassell,  G.  P.  Huntley,  Jr. 

- CAPTAIN  HURRICANE - James  Barton,  Helen  Mack, 

Helen  Westley,  Creighton  Chaney. 

—BLACK  AND  WHITE  REVUE — Ann  Sothern,  Fred  Keat¬ 
ing,  Gene  Raymond,  Wynne  Gibson. 

- FOUR  STARS  FOR  LOVE— Patsy  Kelly,  Fred  Keating, 

Lionel  Stander. 

— BOY  OF  FLANDERS - Frankie  Thomas,  O.  P.  Heggie, 

Helen  Parrish,  Richard  Shine. 

- SHE - Helen  Gahagan,  Nigel  Bruce. 

—BREAK  OF  HEARTS— Katherine  Hepburn. 

—CRIME  OF  SYLVESTER  BONNARD— Anne  Shirley. 

United  Artists 

— F — THE  MIGHTY  BARNUM — CD— Wallace  Beery,  Janet 
Beecher,  Adolphe  Menjou,  Virginia  Bruce,  Rochelle  Hudson, 
— Ace  Hit — 102m. — Aug. 

— A — NELL  GWYN — COD — Anna  Neagle,  Cedric  Hardwicke 
— Restricted — 75m. — Aug. 

_A— THUNDER  IN  THE  EAST - Formerly  The  Battle— D— 

Charles  Boyer,  Merle  Oberon,  Betty  Stockfield,  John  Loder - 

Impressive - 84m. —  I  -Dec. 

—THE  RUNAWAY  QUEEN— COD— Anna  Neagle,  Ferdi¬ 
nand  Graavey. 

— CHARLES  CHAPLIN  No.  5 — C — Charles  Chaplin,  Paulette 
Goddard. 

— CLIVE  OF  INDIA — MD — Ronald  Colman,  Loretta  Young, 
—THE  SCARLET  PIMPERNEL— COD— Leslie  Howard, 
Merle  Oberon,  Joan  Gardner,  Nigel  Bruce,  Raymond  Massey. 
— CONGO  RAID — MD — Leslie  Banks,  Paul  Robeson,  Nina 
McKinney. 

— FOLIES  BERGERE  DE  PARIS— MU— Maurice  Chevalier, 
Merle  Oberon,  Olin  Howland,  Walter  Byron,  Eric  Blore,  Gil¬ 
bert  Emery. 

— WEDDING  NIGHT — Anna  Sten,  Gary  Cooper,  Helen  Vin¬ 
son,  Ralph  Bellamy. 

— CARDINAL  RICHELIEU - George  Arliss,  Francis  Lister, 

Edward  Arnold. 

— THE  CALL  OF  THE  WILD — Loretta  Young,  Clark  Gable, 
Jack  Oakie,  Edward  Arnold,  Reginald  Owen,  Katherine 
DeMille. 

— LES  MISERABLES - Fredric  March,  Charles  Laughton. 

—HANDS  ACROSS  THE  TABLE— Miriam  Hopkins. 

Universal 

7003— A— IMITATION  OF  LIFE— D— Claudette  Colbert,  Warren 
William,  Ned  Sparks,  Rochelle  Hudson,  Alan  Hale,  Paul  Por- 


casi,  Henry  Armetta — Comedy  drama — 118m. — Nov. 

8008—  F— NIGHT  LIFE  OF  THE  GODS— C— Peggy  Shannon, 

Alan  Mowbray,  Florine  McKinney,  Richard  Carle,  Gilbert 
Emery,  Henry  Armetta — Must  be  sold  heavily — 79m. — 2-Dec. 
8025 — F — I’VE  BEEN  AROUND — CD — Chester  Morris,  Rochelle 
Hudson,  Phyllis  Brooks,  G.  P.  Huntley,  Jr. — Misses — 74m. — 
I -Jan. 

8028— A— THE  MAN  WHO  RECLAIMED  HIS  HEAD— D — 

Claude  Rains,  Joan  Bennett,  Lionel  Atwill,  Baby  Jane,  Henry 
O'Neill,  Wally  Ford,  Henry  Armetta — Must  be  ballyhooed — - 
80m. — 2-Dec. 

8033— F— SECRET  OF  THE  CHATEAU— MY— Claire  Dodd, 

Alice  White,  Jack  LaRue,  Helen  Ware,  Osgood  Perkins - 

Weak— 70m.— Oct. 

8082—  F— WHEN  A  MAN  SEES  RED— W— Buck  Jones,  Dorothy 
Revier — Okay — 60m. —  1  -Dec. 

F — LIFE  RETURNS — D — Lois  AVilson,  Onslow  Stevens, 
George  Breakston,  Valerie  Hobson — To  be  sold — .  .  m. — 
I  -Jan. 

8001 — SHOWBOAT — Irene  Dunne. 

8003 — THE  GOOD  FAIRY — CD — Margaret  Sullavan,  Herbert 
Marshall,  Alan  Hale,  Frank  Morgan. 

8009—  THE  RETURN  OF  FRANKENSTEIN— Boris  Karloff,  Valerie 
Hobson,  Colin  Clive,  Elsa  Lanchester,  Una  O’Connor,  E.  E. 
Clive,  O.  P.  Heggie. 

80  I  3  PRINCESS  O’HARA — -Jean  Parker,  Chester  Morris. 

8019 - TRANSIENT  LADY - Henry  Hull,  Gene  Raymond,  Frances 

Drake,  June  Clayworth,  Spencer  Charters,  Clark  Williams. 

8023—  IT  HAPPENED  IN  NEW  YORK— Hugh  O’Connell,  Ger¬ 
trude  Michael,  Lyle  Talbot,  Heather  Angel. 

8024—  MYSTERY  OF  EDWIN  DROOD—MD— Claude  Rains, 
Heather  Angel,  Douglass  Montgomery. 

8036— STRAIGHT  FROM  THE  HEART— CD— Mary  Astor,  Roger 
Pryor,  Baby  Jane. 

803  1— RENDEZVOUS  AT  MIDNIGHT— MD— Ralph  Bellhmy> 
Valerie  Hobson. 

8032— A— NOTORIOUS  GENTLEMAN— Charles  Bickford,  Helen 
Vinson,  Onslow  Stevens,  Dudley  Digges,  John  Darrow. 

8083—  THE  CRIMSON  TRAIL— W— Buck  Jones,  Sally  Ann 

Young. 

8005  THE  GREAT  ZIEGFELD — William  Powell,  Harriet  Hoctor, 
Shaw  and  Lee,  Fanny  Brice. 

—THE  GREAT  IMPERSONATION— Irene  Biller,  Gene  Ray¬ 
mond. 

—THE  BAD  MAN  FROM  SILVER  CREEK— Buck  Jones. 

Miscellaneous 

% 

"  A  DEALERS  IN  DEATH — Compilation  of  material  deal¬ 
ing  with  armament  problems — Front  page - 68m. —  I -Dec. 

A  THE  MAN  OF  COURAGE — RD — Tale  of  the  new  Italy 
and  the  rise  of  Mussolini — Timely — 93m. — 2-Dec. 

— F— THE  FIGHTING  TROOPER— AD— Kermit  Maynard. 
Charles  Delaney,  Leroy  Mason,  Barbara  Worth — Okay — 59m. 
— 2-Dec. 

"  A  WAR  IS  A  RACKET — D — Compilation,  with  inquir- 
ing  type  of  interview,  showing  attitude  of  various  people  on 
munitions  question — Front  page — 63m. —  I -Jan. 

F  FEDERAL  AGENT — MD — Bill  Boyd,  Irene  Warne,  Don 
Alvarado,  George  Cooper — Average  inde  metier — 58m. — 

1  -Jan. 

— F — TOMBSTONE  TERROR— W— Bob  Steele,  Kay  McCoy, 
George  Hayes — Okay  western — 60m. —  1-Jan. 

— F— BIRTH  OF  A  NEW  AMERICA— Compiled  feature  with 
musical  score  and  running  talk  by  Alois  Flavrilla,  including 

war  scenes,  New  Deal  material,  etc. - Ballyhoo  opportunity — 

72m. — 2-Jan. 

_ F— THE  UNCONQUERED  BANDIT— W— Tom  Tyler.  Lil¬ 
lian  Gilmore - Okay  western - 60m. - 2-Jan. 

F  CALLING  ALL  CARS — MD — Jack  LaRue,  Lilian  Miles, 
Harry  Holman - Okay  action  stuff - 60m. - 2-Jan. 

Foreign 

—A— SCOTLAND  YARD  MYSTERY— MY— Sir  Gerald  Du 
Maurier,  George  Curzon,  Belle  Crystal  (British) — Sell  the 
title - 7  0m. — Nov. 

MADAME  BO  VARY — D — French  cast  in  French  drama 
with  English  titles — Restricted — 98m. —  I -Dec. 

—A— 3  SONGS  ABOUT  LENIN— D— Russian  film  paying 
homage  to  Lenin — Art  Stuff — 64m. —  1-Dec. 

— F— WALTZ  TIME  IN  VIENNA— MU— Willy  Fritsch,  Renate 
Muller — For  restricted  list — 74m. —  I -Dec. 

~~F  DON  QUIXOTE — CL — Feodor  Chaliapin,  George 
Robey,  Sydney  Fox — Restricted — 78m. —  1-Jan. 


Janl5'35  pg.  43 


EYES  ON  WASHINGTON 
EYES  ON  EVERY  CAPITAL 
TAXES . . .  REVENUE . . .  HOW 
. . .  WHO  . . .  WHEN  . . .  WHY 

Questions  that  every  exhibitor  is  asking  himself  .  .  . 
The  answer  can  be  found  within  the  pages  of  this  maga¬ 
zine  .  .  .  Trained  correspondents  combing  all  news 
sources,  reporting  all  developments  ...  A  Washington 
news  reservoir  that  has  been  established  more  than  a 
decade  .  .  .  Bringing  to  you  as  fast  as  is  possible  the 
actual  legislative  scene  .  .  .  On  bills,  new  legislation 
.  .  .  Contacting  exhibitor  units,  pledging  support  .  .  . 
Service  that  does  not  end  when  news  is  printed. 

In  return  for  this,  nothing  is  asked  only  the  confidence 
that  comes  from  knowing  that  its  readers  appreciate 
effort  ...  A  subscription  is  your  pledge  .  .  .  Send  it 
in  now. 


I  have  to  know  the  news  from  Washington  and  my  state 
capital.  I  want  to  keep  in  touch  with  everything 
affecting  my  business. 

Mark  down  my  subscription  for  1  year  ($2);  3  years 
($5). 

Name . 

Theatre . 

City  . 


TppI  V ^  hi  c* 

GET  YOUR  DATES  IN  NOW  FOR  THE 

"POP"  KOBSON  BIRTHDAY  DATE  DRIVE 

January  15  -  March  15  For  New  Business  and  Dates 

READY  NOW!  ACTION!  PUNCH!  DRAMA! 

JANUARY  AND  FEBRUARY  RELEASES 

“The  Scarlet  Letter,”  “She  Had  to  Choose” 
and  “Night  Alarm” — Booked  by  leading 
circuits  and  independents  everywhere — Of 
proved  ability. 

A  Jack  La  Rue  action  smash — A  title  for 
any  house  with  a  star  who  means  money 
anywhere. 

“The  Flying  Pilot”  brings  back  America’s 
No.  1  action  favorite.  This  is  his  best  pic¬ 
ture  and  the  proof  will  be  in  the  playing. 

With  Ernest  Truex,  Tom  Howard  (Amer¬ 
ica’s  radio  favorite),  Jean  Arthur.  A 
comedy-drama  that  will  bring  thrills  and 
laughs. 

Frankie  Albertson  and  June  Clyde  in  a 
refreshing  action-mystery  drama. 

“Five  Bad  Men”  and  “Devil’s  Canyon” — 
Action  titles — Packed  with  melodrama — 
Aces  for  western  fans. 

“When  Lightning  Strikes”  and  “Man’s 
Best  Friend” — Two  mile-a-minute  speed 
yarns  with  a  dog  star  that  is  known  every¬ 
where. 

“Rawhide  Mail,”  “Cactus  Kid,”  “Loser’s 
End”  and  “The  Wolf  Riders” — Grossing 
top  money  for  westerns  and  backed  by 
exhibitor  endorsement. 

12  MUTT  AND  JEFFS  (in  color)  12  MUSICAL  ROMANCES  (in  color) 

MASTERPIECE  FILM  ATTRACTIONS,  Inc. 

1329  VINE  STREET  | 

PHILADELPHIA 


3  FROM  MAJESTIC 

CALLING  ALL  CARS 
A  RICHARD  TALMADGE  HIT 

GET  THAT  VENUS 

HOLLYWOOD  MYSTERY 
2  NOAH  BEERY,  Jr.  WESTERNS 

2  LIGHTNING7  DOG  FEATDRES 

4  JACK  PERRIN  WESTERNS 


VOL  17— No.  3 


PHILADELPHIA,  FEBRUARY  1,  1935 


Price,  15  Cents 


WORLD  PREMIERE 

GLOBE  THEATRE 

NEW  YORK  CITY 

FEBRUARY  1 


A  THROBBING  PASSI  ON  -  DRAMA 


OF  MAORI  MAIDENS 


WHO  ALWAYS  GET  THEIR  MEN 


WITH  A  MYSTERIOUS  LOVE  CHARM  . 


NO  MALE  CAN  RESIST... NEITHER  CAN  YOU  RESIST 


Created  by  ALEXANDER  MARKEY 


FIRST  DIVISION 

HARRY  H.  THOMAS,  PRESIDENT 

EXECUTIVE  OFFICES  •  RADIO  CITY,  N.  Y. 

EXCHANGES  EVERYWHERE 


Enteredassecond-classmaHprSeptember^^^^^92^atthepostoffi^^^^Phn3delph^^P^^jnder^h^Ac^o^Marxl^3^^^^ 


Feb  1 ' 3 5  pg.  2 

4  IN  JANUARY 

IN  THE  WORLD’S  2  LARGEST  THEATRES! 


RADIO  CITY  MUSIC  HALL 


JESSIE  MATTHEWS 

in 

EVERGREEN 

The  girl  who  has  everything  ...  In  the  musical 
has  everything!  .... 


More  action,  more  romance,  more  thrills 
than  any  picture  made  by  ARLISS! .... 


GEORGE  ARLISS 

in 

The  IRON  DUKE 


ROXY  THEATRE 


ROXY 


JACK  HULBERT 

in 

JACK  AHOY 

$10  preview  audience  Ritz  Carlton 
called  Hulbert  greatest  comedy  discovery 
since  Charlie  Chaplin! . .  . 


THEATRE 


HELEN  CHANDLER 
rile  UNFINISHED 
SYMPHONY 

Critics  hailed  this  romance  as  one  of  the 
best  musicals  ever  produced!  . . . 


GAUMONT  BRITISH  PICTURES 

PHYSICAL  DISTRIBUTION  •  FOX  EXCHANGES 


REVEAL 


with  ARTHUR  HOHL  ★ 


Directed  by  Stephen  Robert 
A  Pandro  S.  Berman  Production 


THE  NEW 


.  .  .  YOU’LL  WISH  YOU 
WERE  BACK  IN  THE 
CHAIN  GANG  WHEN  I 
GET  THRU  WITH  YOU! 


It ‘ s  a  battle  to  the  finish  when 
Bette  and  Muni  go  to  it-- with 
NO  holds  barred! 


MUNI 


meets  a  female  "Scarlace”  in 


the  expose  of  the  suburb  of  Hell  with 


W  ft  ftfl.se  f 

Btov. 

Pictur* 


BETTE  DAVIS 


a  hell-cat  with  murder  on  her  con¬ 
science  and  with  Muni  on  her  mind! 

■m  MARGARET  LINDSAY,  EUGENE  PAllETTE 


Directed  by  ARCHIE  MAYO 


Feb  1 T  3 5  pg.  4 


THIS  ADVERTISING. 


OH£  AC040H  V' 


/,>THF8F  fl 


THE  SLANT  that  helped  pull  “big¬ 


gest  business  in  6  months  at  Los  Angeles’ 
Hillstreet  and  Hollywood”  .  .  .  made 
Bordertown  “Pittsburgh’s  bet”  at  the 
Stanley  .  .  .  “rang  up  a  merry  gross  at 
the  Michigan,  Detroit”  —  and  now  .  ,  . 


:l 

5 

i 

: 

", 


BORDERTOWN  U  one  Ae&Aan  why  cd2$ df£4  aht 


f A  Cosmopolitan  Production 
*A  Warner  Bros.  Picture 


"DEVIL  DOGS  OF  THE  AIR"t 
with  JAMES  CAGNEY— PAT  O’BRIEN 

"GOLD  DIGGERS  OF  1935"° 
with  12-star  cast  headed  by  DICK  POWELL 


oA  First  National  Picture 
Vilnnranh.  Inc..  Dictrihutnr» 


JUXAUEUI 


Feb  1'35  pg.  5 


(LOCK-LONG  LINES  in  year’s 

/orst  storm  register  royal  response  to 
pis  same  sure-fire  copy  angle  at  gala 
trand  reopening,  with  holdover  week 
^sured  as  famous  New  York  critics  de- 
lare  that . 


BORDERTOWN  punch-packed 

drama” — “vastly  exciting  story” — 
“powerful,  red-blooded  melodrama”  — 
“no  praise  too  great  for  Muni” — “Bette 
Davis  superb” — “Archie  Mayo’s  direc¬ 
tion  adds  suspense  and  thrill !”  .  .  .  . 


cm 


THE  BIG  SHOTS' A-  WARNER 


RUDY  VALLEE  in  "SWEET  MUSIC 


with  ANN  DVORAK 


KAY  FRANCIS  in  "LIVING  ON  VELVET"0 
with  WARREN  WILLIAM— GEO.  BRENT 


\L  JOLSON  and  RUBY  KEELER 

••rs.r\  ikita  vai  in  n  a  Kir r"° 


n  GO  INTO  YOUR  DANCE' 

5  IL  FOR  THE  LAMPS  OF  CHINA"* 


PAUL  MUNI  in  "BLACK  FURY"° 
with  KAREN  MORLEY 


wifh 


PnRT  nfiMATi-'YAPTAIM  BLOODi 


Feb  1  ’  3  5  pg.  6 


\ 


Let’s  get 
down  to  brass 
tacks  and 
gold  dollars- 


BUCK 
JONES 

in  The 

ROARING  WEST 

15  of  his  greatest 
episodes ! 


UNIVERSAL 

...for  more  than  twenty  years  the 
champion  producers  of  serials 

ANNOUNCES  FOUR  NEW 

SERIAL  CHAMPIONS 

FOR  1935*36! 


The 

ADVENTURES 

of 

Frank 

I  MERRIWELL 

Universal  scoops  the 
industry  with  this 
famous  series 
of  12! 


\ 


\ 


The 

NEW  EXPLOITS 
of  TAILSPIN 
TOMMY 

12  chapters 
of  new  aerial 

daring! 


FLASH 
GORDON 

12  chapters  of 
blazing  adventure 
from  the  newspaper 
comic  strip! 


THE 


PAGE 


EDITOR’S 


Vol.  17,  No.  3 


February 


The  Philadelphia 


British  Pictures;  An  Estimate 

NO  ONE  can  deny  that  the  promise  of 
*  British  producers  that  the  highest  type 
of  British  pictures  would  be  brought  into 
this  country  has  been  faithfully  fulfilled. 
American  audiences  have  been  given  a 
choice  of  films  which,  from  the  production 
angle,  rank  with  the  higher  grade  of  Amer¬ 
ican  pictures. 

Production  values  of  British  films  are 
high.  Direction  is  standard  and  higher. 
Costuming,  lighting,  technical  effects  de¬ 
serve  praise.  But  in  the  player  division 
the  weakness  lies.  True,  the  British  stars 
are  brilliant  in  their  own  hemisphere,  but 
on  this  side  of  the  pond  they  suffer  because 
they  are  almost  unknown  to  domestic 
audiences. 

Once  audiences  pay  their  way  to  see  the 
British  pictures  they  usually  are  satisfied. 
But  the  difficulty  has  been  to  get  patrons  in. 

The  problem  is  one  that  deserves  the  im¬ 
mediate  attention  of  those  in  charge.  Shows 
of  such  merit  should  be  given  more  support. 


Unfair  Classifying 

THE  SPEED  with  which  United 
®  Artists  acted  in  the  matter  of  the 
rating  given  “Clive  of  India”  by  the  Catho¬ 
lic  body  classifying  new  films  should  result 
in  commendation  for  that  company  by  the 
rest  of  the  industry.  Certainly,  no  body 
has  a  right  to  judge  a  film  before  it  sees 
it,  as  was  indicated  in  the  matter  in  dispute. 
It  should  also  serve  notice  on  those  classi¬ 
fying  pictures  that  any  instances  of  appar¬ 
ent  prejudice  will  not  go  unchallenged. 

It  is  no  longer  any  secret  that  too  much 
zeal  on  the  part  of  those  sponsoring  classi¬ 
fication  of  films  is  reacting  to  the  disadvan¬ 
tage  of  the  Legion  of  Decency  movement. 

The  industry,  since  it  has  been  suggested, 
will  co-operate  with  the  Legion  of  Decency 
in  a  sane  campaign  but  will  not  tolerate 
any  unfair  moves.  And  listing  of  films  in 
an  unfair  classification  before  reviewing  is 
certainly  a  good  example  of  prejudice. 

Soaking  (he  Circuits 

^  RULING  of  the  United  States  Supreme 
Court  upholding  the  validity  of  the 
West  Virginia  state  tax  on  circuits  may 
lead  some  militant  folk  to  endorse  such  a 
measure  for  theatre  chains.  The  idea  is 
not  a  new  one,  but  the  view  of  the  highest 
body  gives  it  added  impetus. 

Chances  are  that  some  exhibitors  in  dis¬ 
tricts  where  a  circuit  dominates  might 
figure  that  soaking  the  chain  might  direct 
the  attention  of  legislators  away  from  a 
general  admission  or  theatre  tax.  In  that 
case,  the  exhibitor  with  one  house  might 
pass  the  industry  burden  on  to  the  fellow 
with  more  than  one. 

This  hardly  is  the  time  for  factions  in 
the  business  to  attack  others  in  the  same 
field.  The  picture  of  one  group  in  the  trade 
seeking  to  place  additional  burdens  upon 
another  division  might  lead  legislators  to 
think  otherwise  and  levies  on  everyone  in 
the  exhibition  field  might  follow. 

A  divided  house  never  did  succeed.  Those 
who  might  desire  to  tax  the  circuits  will 
only  be  hurting  themselves  if  they  persist 
in  such  attitude. 


EXHIBITOR 

Circulating  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware.  Issued  on  the  1st  and  15th 
of  each  month  by  Jay  Emanuel  Publications,  Inc.  Publishing  office,  219  North  Broad  Street,  Philadelphia. 
Branches  at  1600  Broadway,  New  York  City;  Washington,  D.  C.  Jay  Emanuel,  publisher;  Paul  J. 
Greenhalgh,  advertising  manager;  Herbert  M.  Miller,  managing  editor.  Subscription  rates:  $2  for  one 
year,  $5  for  three  years.  Single  copies,  15c  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware. 
Publishers,  also,  of  THE  NATIONAL  EXHIBITOR  of  Washington  and  THE  NEW  YORK  STATE  EXHIBITOR. 
Official  organ  of  the  Motion  Picture  Theatre  Owners  of  Eastern  Pennsylvania,  Southern  New  Jersey  and 
Delaware.  Address  all  communications  to  the  Philadelphia  office. 


Warning  to  the  Wicked 

rTHE  city  was  a  wicked  one. 

And  God  said  to  Jonah,  “Go,  tell  them  that  they  will 
be  destroyed  unless  they  change  their  ways  and  fear  their  God.” 
And  Jonah  ran  away  from  God,  hid  in  the  hold  of  the  ship  until  a 
terrific  storm  arose  and  those  in  charge  of  the  vessel  found  him 
out  and  threw  him  overboard.  And  a  whale  appeared  and  swal¬ 
lowed  Jonah.  There  he  stayed  until  he  believed  and  understood 
that  God  was  all-powerful  and  no  one  could  escape  his  Maker. 

So  Jonah  came  forth  and  told  the  wicked  city  to  change  its 
ways  else  it  would  be  destroyed. 

Modernize  the  picture.  Change  the  characters.  Apply  it  to 
the  motion  picture  industry.  The  transition  is  complete  except 
for  one  fact.  There  is  no  Jonah.  There  is  no  man  in  the  industry 
to  whom  the  business  will  listen.  Like  in  the  Bible  story,  1935 
sees  the  wickedness,  the  need  for  a  change  or  else  the  government 
will  step  in.  But  who  can  bring  about  the  change? 

Through  the  St.  Louis  case,  through  other  developments, 
notice  is  being  served  that  unless  ways  are  changed,  an  all-power¬ 
ful  body  may  force  the  issue.  Tolerance  of  the  federal  govern¬ 
ment  may  lead  to  force  of  legislation. 

It  is  not  too  late  to  remedy  the  so-called  wrongs.  The  St. 
Louis  case  is  an  example  of  what  may  happen  elsewhere.  There 
may  be  similar  situations  in  many  localities. 

It  is  the  duty  of  the  industry  to  clean  house. 

There  is  no  time  to  wait  for  an  industry  Jonah  to  deliver  the 
word.  Unless  proper  steps  are  taken,  the  wicked  city  may  not  be 
destroyed  but  it  certainly  will  get  a  cleaning  out. 

Up  to  the  past  few  years,  the  motion  picture  business  has  been 
partly  successful  in  settling  its  problems  without  outside  inter¬ 
ference  when  various  factions  begin  fighting  among  themselves. 

There  is  no  need  for  any  change  in  policy  now. 

It  is  hoped  that  those  who  may  be  in  the  wrong  help  those  who 
protest  against  oppression.  A  spirit  of  understanding  at  this  time 
can  be  the  only  answer  of  the  business.  The  time  has  gone  when 
oppression  should  be  a  part  of  huge  buying  power.  Should  that 
oppression  continue,  perhaps  the  buying  power  will  no  longer 
prevail. 


O  Heaven  Help  This  Sailor 


8 


Feb  1'35 


THE  PHILADELPHIA  EXHIBITOR 


Schwartz  Reveals  Remarkable  Industry 
Improvement  at  Impressive  Testimonial 


Local  Film  Folk  Turn  Out  to  Welcome  Retiring  Censor 
Chief— Joins  Warner  Brothers — 115  Attend  Gala  Belle- 
vue-Stratford  Hotel  Affair 

That  the  motion  picture  industry  has  shown  remarkable  improvement  since  the 
beginning  of  the  new  movement  in  production  was  indicated  by  Samuel  D.  Schwartz, 
retiring  chairman,  state  board  of  censors,  at  the  testimonial  dinner  tendered  him,  Jan¬ 
uary  28,  at  the  Bellevue-Stratford  Hotel,  by  the  MPTO  of  Eastern  Pennsylvania, 
Southern  New  Jersey  and  Delaware. 


Schwartz,  who  was  presented  with  a  beauti¬ 
ful  wrist  watch  by  toastmaster  Jay  Emanuel 
for  the  local  industry,  said,  in  a  brief  address 
of  thanks,  that  69%  of  all  features  censored 
in  the  state  before  the  code  went  into  effect 
suffered  deletions,  while  31%  were  untouched. 
In  Ohio,  during  the  same  period,  48%  suffered 
deletions,  with  New  York  deleting  from  36%. 

Now,  he  said,  following  institution  of  the 
new  production  code,  of  the  last  28  features 
reviewed  by  the  board  only  four  had  minor 
eliminations  with  chances  of  eliminations  being 
put  back  in  two.  This,  he  said,  indicated  a  new 
spirit  in  the  production  ranks. 

Schwartz  related  a  few  of  the  incidents  which 
occurred  while  he  was  censor,  said  clubwomen 
should  support  the  industry  in  its  new  effort 
and  thanked  the  exhibitors  and  exchangemen 
for  their  sportsmanship  and  good  will  during 
his  four-year  term.  He  is  joining  Warner 
Brothers  here  in  charge  of  public  relations. 
As  censor,  he  saw  2243  features,  or  about 
17,944  reels,  a  record.  He  praised  his  asso¬ 
ciates,  Mrs.  Davenport  and  Mrs.  Kerr,  for  their 
co-operation. 

The  dinner  was  a  huge  success,  with  film 
folk  and  civic  leaders  attending. 

A  vaudeville  program,  contributed  by  the 
Earle  Theatre,  Fay’s  Theatre,  Carman  Theatre, 
through  courtesy  of  Eddie  Sherman  and  the 
various  house  managers,  proved  a  hit,  with 
Lester  Allen  acting  as  m.  c.  for  this  portion 

Telegrams  from  Joe  Berrier,  Bob  Lynch, 
Etta  V.  Segall,  Percy  Bloch,  L.  Howell  Davis, 
incoming  censor  chairman,  Adolph  Zukor  and 
Henry  Lewis  were  read. 

As  a  mark  of  respect  to  Bart  McHugh,  who 
died  earlier  in  the  day,  the  entire  assemblage 
paused  with  bowed  heads,  as  taps  were  sounded. 

Speakers  included  S.  E.  Applegate,  Lewen 
Pizor,  Judge  Albert  C.  Millar,  Judge  Charles 
Klein,  Abe  Berkowitz,  Roxy,  Romaine  Has- 
sarick,  Joe  Culbert,  Harry  H.  Thomas,  while 
bows  were  taken  by  Joseph  Bernhard,  A1  Boyd, 
Abe  Sablosky,  Magistrate  Dogole,  Joe  Salus, 
Morris  Wax,  Luke  Gring,  Ted  Schlanger,  Vin¬ 
cent  Hart,  Dave  Weshner,  Adelmo  Vanni,  Dave 
Miller,  J.  Stanley  Smith,  Jack  Schwartz,  Jim 
Nolan  and  others. 

Jay  Emanuel,  toastmaster  of  the  evening, 
scored  splendidly  in  his  initial  bow  in  that 
capacity. 

The  affair  was  voted  one  of  the  most  suc¬ 
cessful  in  years,  with  all  speakers  praising  the 
honored  guest  of  the  evening  as  well  as  com¬ 
mending  a  united  industry  on  its  participation 
in  such  an  affair. 

L.  Howell  Davis,  the  new  censor  board  chair¬ 
man,  had  an  important  position  with  Victor 
Company,  handling  Red  Seal  Artists  contract- 


Definite  Setup  in  the 
Local  S-W  Zone  Announced 

Weshner ,  Schlesinger,  Vanni 
Now  Head  Divisions 

Clarification  of  the  Stanley-Warner 
operating  division  here  has  been  made. 

Joseph  Bernhard,  general  manager,  all  War¬ 
ner  theatres,  will  supervise  the  entire  zone.  Ted 
Schlanger  home  office,  will  spend  several  days 
a  week  in  the  local  territory. 

The  Philadelphia  territory  is  in  three  zones 
(1)  downtown,  under  David  “Skip”  Weshner’s 
direction;  (2)  theatres  in  the  city  of  Philadel¬ 
phia,  except  downtown,  under  supervision  of 
Leonard  Schlesinger;  (3)  theatres  outside  the 
city,  under  supervision  of  A.  J.  Vanni. 

Dave  Miller  is  film  buyer  and  booker.  Harry 
Goldberg  continues  as  advertising  and  publicity 
head  for  the  three  zones.  Louis  Davidoff,  for¬ 
merly  film  booker  and  buyer,  is  now  assistant 
to  Schlesinger,  with  John  A.  Flynn  also  as¬ 
sisting. 

Schlesinger  will  have  charge  of  62  theatres, 
with  Flynn  supervising  32  under  him  and 
Davidoff  30.  Paul  Costello  will  be  a  district 
manger  under  Davidoff,  while  Jack  Lexy  will 
serve  in  similar  capacity  under  Flynn.  Recent 
changes  include  A1  Plough  taking  managership 
of  the  Commodore;  Lester  Stallman  managing 
the  Logan;  William  Haines  the  Earle;  Joe 
Feldman  the  Grange. 

E.  C.  Callow,  with  office  at  Camden,  is  in 
charge  of  the  newly  created  district  compris¬ 
ing  Wilmington  Chester,  Camden,  Collings- 
wood,  Vineland,  and  Millville,  while  West 
Chester,  formerly  Wilmington-Chester  area,  is 
tacked  on  to  the  Pennsylvania  area  including 
Reading,  Lancaster  and  other  cities.  Jack  Mul- 
hall,  formerly  manager,  Wilmington-Chester 
district  is  now  Chester  city  manager  with 
headquarters  at  the  Stanley. 


ually,  recording,  etc.  He  came  into  contact  with 
the  greatest  artists  in  the  world,  can  understand 
and  speak  several  foreign  languages,  which  was 
of  great  help  to  the  company  in  contacting  the 
artists. 

He  left  Victor  in  1930  to  become  associated 
with  Strawbridge  and  Clothier  in  a  legal 
capacity. 

The  nomination  of  Davis  to  be  censor  board 
chairman,  was  ratified  by  the  Senate  recently. 


Davis  Absent 

L.  Howell  Davis,  incoming  censor 
board  chairman,  was  absent  from  the 
Samuel  D.  Schwartz  dinner,  sending 
a  telegram,  because  of  illness. 

Davis  got  his  formal  introduction  to 
the  exchangemen  and  the  trade  gener¬ 
ally  this  week  when  film  men  were  in¬ 
vited  to  meet  him  at  the  censor  board, 
January  31. 

They  were  impressed  with  his  sin¬ 
cerity  and  desire  to  co-operate. 

Variety  Club  Plans  Gala 
Night  of  Entertainment 

Penn  A.  C.  Selected  as  Place  for 
Big  Evening 

Variety  Club,  Tent  No.  13,  will  spon¬ 
sor,  February  18,  a  gala  night  of  enter¬ 
tainment  at  the  Penn  A.  C.  for  the  benefit 
of  the  club. 

An  evening  which  will  top  anything  seen  be¬ 
fore  in  the  district  is  scheduled,  with  Leonard 
Schlesinger  promising  a  peak  for  the  club. 

Tickets  will  be  sold  by  members,  with  a  mini¬ 
mum  of  2200  expected. 

From  present  plans,  it  looks  like  it  will  be 
a  plentiful  evening,  with  everyone  getting  his 
money’s  worth. 

Censor  Measure  Again 
Introduced  in  Delaware 

Reel  Fee  Part  of  Proposed 
Bill 


A  measure  calling  for  the  creation  of  a 
board  of  motion  picture  reviewers  of 
three  members,  one  from  each  county, 
has  been  introduced  in  the  lower  Dela¬ 
ware  bouse  by  Representative  Leo  J. 
Dugan,  South  Wilmington. 

Board  would  be  appointed  by  the  governor, 
and  would  have  the  authority  to  censor  all  films 
shown  in  the  state  and  reject  those  considered 
improper.  “Joe”  DeFiore,  president  of  the 
I  MPTO  of  Delaware  and  the  Eastern  Shore 
of  Maryland,  said  he  expected  to  confer  with 
down-state  members  of  his  organization  and 
representatives  of  chain  concerns  and  indepen¬ 
dents  of  Wilmington  for  concerted  action 
against  the  bill. 

Bill  provides  that  movie  houses  would  have 
a  right  to  appeal  to  the  Superior  Court  from 
decisions  of  the  board  with  a  $2  reel  fee. 

Members  of  the  board  would  serve  without 
pay  but  a  secretary  would  draw  $900  a  year. 


*8  n 


Feb  1'35  pg.  9 

T  I  O  N 

i  e  l  u  r  e  s 

are  what  the  Public  wants  , 

•  "SECRETS  OF  CHINATOWN" 

(  r  vi-i  wm  riox  special  ) 

•  "THE  FIGHTING  PILOT" 

Featuring  RICHARD  TALMADGE 

•  "CALLING  ALL  CARS" 

Featuring  JACK  LARUE 

•  "RESCUE  SQUAD" 

Featuring  RALPH  FORBES 

•  "THE  OIL  RAIDER" 

Featuring  BUSTER  CRABBE 

•  "THE  FIGHTING  ROOKIE" 

Featuring  JACK  LARUE 

•  "HOLLYWOOD  MYSTERY" 

With  an  ALL  STAR  CAST 

•  "GET  THAT  VENUS" 

With  TOM  HOWARD— JEAN  ARTHUR— ERNEST  TRUEX 

•  "NIGHT  ALARM" 

With  BRUCE  CABOT— JUDITH  ALLEN 

•  "SHE  HAD  TO  CHOOSE" 

With  BUSTER  CRABBE— SALLY  BLANE— REGIS  TOOMEY 

•  4  HARRY  CAREY  WESTERNS 

•  6  JACK  PERRIN  WESTERNS 

•  6  PHANTOM  RIDER  WESTERNS 

•  2  OUTDOOR  MELODRAMAS 

Featuring  LIGHTNING  the  Dog 


You  get  action  for  your  money  from  ~ 

Masterpiece  Film  Attractions,  Inc. 

1329  Vine  Street,  Philadelphia 


10 


Feb  1 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


Trade  Members  Praise  Stand  Taken  by 
“The  Exhibitor”  on  Complete  Boycott 

“Sane  and  Sensible/’  “With  Tact  and  Restraint,”  High¬ 
light  Expressions  from  Industry — Feel  Editorial  Com¬ 
ment  Indicates  Position  of  Business 

Members  of  the  industry,  Catholic  as  well  as  non-Catholic,  have  endorsed  the 
editorial  stand  taken  by  The  Exhibitor,  January  15,  on  the  complete  boycott  of 
Philadelphia  district  houses. 


“Sane  and  sensible,”  says  one  letter  writer 
of  national  repute,  respected  by  everyone. 

“With  tact  and  restraint,”  says  another,  who 
stands  high  in  the  Catholic  Councils. 

“Fairminded  and  expressing  the  views  of  the 
intelligent  thinkers  in  the  business, v  asserts 
another. 

Back  Attitude 

Definitely,  the  industry  seemed  to  be  of  the 
opinion  that  the  complete  boycott  is  unfair, 
backing  the  attitude  of  The  Exhibitor  in  this 
matter. 

A  Few  Unconscious 

A  few,  apparently,  unconscious  of  the  fact 
that  a  direct  slur  had  been  made  upon  each 
individual  in  the  industry,  persisted  in  advocat¬ 
ing  an  attitude  of  submission,  of  receiving  un¬ 
fair  criticism  without  answering.  These,  for¬ 
tunately,  were  in  the  decided  minority,  and 
represented  a  type  of  industry-member  that  has 
never  helped  the  business  grow  into  the  insti¬ 
tution  it  is. 

The  Exhibitor  thanks  its  many  friends  for 
their  support.  The  Exhibitor  does  not  feel 
that  it  can  correct  the  situation  single-handed, 
but  it  does  think  that  the  present  situation  can¬ 
not  last  long. 


Catholics  Co-operate 


Perhaps  the  most  unique  presentation 
of  “David  Copperfield”  thus  far  re¬ 
ported  took  place  in  St.  Joseph’s  Hos¬ 
pital,  Reading,  January  24,  under  the 
direction  of  Bob  Suits,  manager, 
Loew’s  Theatre. 

Gerber  Schafer,  World  War  veteran, 
who  since  1923  has  been  totally  para¬ 
lyzed,  as  a  result  of  injuries  in  battle 
in  France,  had  never  heard  a  talking 
picture  and  had  never  seen  a  film  of  any 
kind  in  nearly  12  years. 

Suits  arranged  a  presentation  of 
“David  Copperfield”  in  the  main  hall  of 
the  hospital,  the  screen  so  elevated  that 
Gerber,  brought  from  his  room  in  an¬ 
other  section,  could  remain  in  his  bed 
and  see  the  picture,  as  well  as  hear  the 
dialogue.  Executives  of  a  Catholic  sis¬ 
terhood  in  Philadelphia,  whose  Reading 
members  conduct  St.  Joseph’s  Hos- 
pitial,  came  here  to  witness  the  pres¬ 
entation. 

Along  with  front  page  newspaper 
publicity  given  Suits,  and  the  theatre, 
with  a  three-column  picture,  the  pic¬ 
ture,  through  its  presentation  in  a  Cath¬ 
olic  hospital  and  with  the  sanction  of 
a  sisterhood,  is  expected  to  get  Loew’s 
incalculable  benefits  among  Catholic 
moviegoers. 


Harry  LaVine  New  Gold 
Medal-Majestic  Manager 

Leaves  United  Artists  for 

Independent  Post 

Harry  LaVine  is  the  new  general  man¬ 
ager  for  Gold  Medal-Majestic  Pictures. 
Inc.  exchanges  in  the  Philadelphia  and 
Washington  territories. 

Announcement  of  the  signing  of  a  contract 
which  places  him  in  full  direction  of  the  ex¬ 
changes  came  from  Mrs.  J.  C.  Lucchese,  wife 
of  the  late  owner  of  the  two  branches. 


Mastbaum  Changes ,  Cuts 

Roxy-Mastbaum  has  booked  in  Jack 
Benny  and  show  at  $7500  per,  and 
percentage,  week  of  February  8.  House 
also  cut  tariff  this  weekend,  going  to 
a  65c  night  top. 

Theatre’s  name  experiment  will  deter¬ 
mine  whether  others  will  follow. 


LaVine  will  be  in  complete  charge  of  the 
branches,  with  full  authority,  and  takes  up  his 
new  duties,  officially,  next  week. 

His  new  association  has  already  been  greeted 
with  applause  from  exhibitors  who  learned  to 
praise  his  business  judgment  and  fair  play  while 
he  sold  for  United  Artists  in  this  territory. 
He  has  been  with  the  latter  company  for  nearly 
a  decade  as  city  salesman. 

LaVine,  a  graduate  of  Ohio  State,  comes  to 
his  new  post  with  plenty  of  experience.  In  the 
past,  before  his  film  contact,  he  was  in  news¬ 
paper  work.  With  the  strong  line-up  that  Gold 
Medal-Majestic  has  during  the  present  season, 
he  should  set  new  records,  with  the  co-opera¬ 
tion  of  the  entire  local  industry.  LaVine  is 
known  as  a  go-getter. 


A  Catholic  Weekly  Says  Go  To  the  Movies 


(What  do  Catholics  in  other  dioceses  think  of  the  new  movement  in  the 
movies,  the  work  of  the  producers  who  are  making  pictures  which!  Conform  to 
standards  set  by  the  Legion  of  Decency.  THE  EXHIBITOR  reprints,  herewith,  parts 
of  an  article  in  “America,”  a  Catholic  review  of  the  week,  published  in  New  York 
City,  and  which  is  esteemed  in  Catholic  circles  everywhere.  The  portions  not, 
printed  pertain  to  the  work  of  the  producers  following  the  installation  of  the  pro¬ 
duction  code,  material  familiar  to  readers.  The  parts  below,  general  in  character, 
apply  specifically  to  the  Legion  of  Decency  drive.) 

HENCE,  at  the  beginning  of  the  new  year,  some  emphasis  should  be  laid  upon 
the  fact  that  Catholics - at  least  the  better-informed  among  them — are  wholly  sat¬ 

isfied  with  the  record  maintained  since  last  July.  The  Hollywood  producers  have 
kept  their  promises,  and  Catholics  should  be  appreciative  of  their  fine  co-operation. 
All  the  new  pictures  of  the  past  five  months,  with  hardly  an  exception,  have  been 

morally  clean  and  acceptable  entertainment  for  adults;  within  a  few  more  weeks - 

as  soon  as  certain  of  the  older  pictures  have  completed  their  runs - there  will  be 

no  need  of  black  lists. 

MOREOVER.  WHILE  RECOGNIZING  THE  RIGHT  OF  EACH  BISHOP  TO 
CONDUCT  THE  CAMPAIGN  IN  HIS  OWN  WAY  WITHIN  THE  LIMITS  OFi 
HIS  DIOCESE,  “AMERICA”  REGRETTED  THE  EXTREME  METHODS  APPLIED 
IN  SOME  LOCALITIES.  AND  HOPED  THAT  THEY  WOULD  BE  MODIFIED  AS 
AN  EVIDENCE  OF  UNITED  CATHOLIC  GOOD  WILL  TOWARDS  THE  INDUS¬ 
TRY.  ARE  NOT  PROLONGED  AND  OVERLY  STRINGENT  BOYCOTTS  OF 
MOTION  PICTURE  THEATRES  UNJUSTIFIED  AT  THIS  TIME,  ESPECIALLY 
SINCE  ALL  LEGITIMATE  REASON  FOR  CATHOLIC  OPPOSITION  HAS  BEEN 
COMPLETELY  REMOVED?  IF  CATHOLICS  HAD  AN  OBLIGATION  TO  ATTACK 
THE  PICTURES  FINANCIALLY  WHEN  THE  PICTURES  WERE  BAD,  IT  WOULD 
SEEM  THAT  THEY  HAVE  SOME  SORT  OF  DUTY  TO  SUPPORT  THE  PICTURES 
FINANCIALLY,  NOW  THAT  THE  PICTURES  ARE  CLEAN. 

CATHOLICS  are  just  beginning  to  realize  how  much  they  owe  to  Mr.  Will 
Hays.  While  in  the  past  his  standards  for  the  screen  were  not  always  acceptable, 
inasmuch  as  he  was  prone  to  measure  morality  merely  by  police  statistics  and  was 
overly  concerned  with  such  trivialities  as  whether  film  characters  might  smoke  cigar¬ 
ettes,  drink  liquor,  and  say  damn,  the  man’s  complete  sincerity  and  his  efforts  to 
disinfect  the  cinema,  should  never  have  been  questioned.  During  the  past  year, 
moreover,  the  “Czar”  has  shown  a  fine  courtesy  towards  the  Catholic  reformers, 
and  only  those  who  know  the  full  story  can  appreciate  the  courage  he  has  displayed 
in  battling  for  decency  in  the  councils  of  the  industry.  Some  of  us  have  watched, 
too,  with  a  great  deal  of  interest  while  he  has  gradually  abandoned  the  meaningless 
and  trivial  standards  mentioned  above  and  adopted  instead  truer  and  nobler  con¬ 
cepts  of  cinema  morality.  In  short,  the  Will  Hays  who  promulgated  the  produc¬ 
tion  code  of  1930  has  come  to  believe  in  it  wholeheartedly  himself,  and  Catholics 
may  trust  the  industry  as  long  as  he  continues  at  the  helm. 


THE  PHILADELPHIA  EXHIBITOR 


Feb  1  ’  3  5 


11 


Introduce  Local  Option  Measures  for 
Sunday  Movies  into  State  Legislature 


Schwartz  Bill  First  to  be  Filed— Think  Industry  Certain 
to  be  Confronted  with  Tax  Attempt — Other  Representa¬ 
tives  in  Limelight,  Too 

(By  Staff  Correspondent) 

The  first  bills  aiming  for  a  local  option  vote  on  Sunday  movies  have  been  intro¬ 
duced  into  the  state  legislature. 


Boyd  Signs  “ March ” 

A1  Boyd,  managing  director.  Fox  The¬ 
atre,  signed  for  “March  of  Time”  from 
First  Division,  at  one  of  the  highest 
prices  ever  paid  for  a  two  reeler. 

Boyd  is  of  the  opinion  that  if  a  show 
brings  them  in  it  is  worth  the  dough. 

If  it  doesn’t,  then  it  is  time  to  do  some¬ 
thing  else  about  it. 

Variety  Club  Fetes  Miller 
at  First  Official  Luncheon 

Ex-Buffalo  Chief  Barker 
Welcomed  into  Fold 

The  Variety  Club,  Tent  No.  13,  held 
its  first  official  luncheon,  January  25,  with 
A1  Davis,  Fox,  and  Charles  Segall  kings 
for  the  day. 

Luncheon  was  really  a  testimonial  to  incom¬ 
ing  ex-chief  barker,  Tent  No.  7,  Dave  Miller, 
recently  joining  the  Stanley-Warner  organiza¬ 
tion  here. 

75  Attend 

About  75  attended  the  luncheon  at  the  Bclle- 
vue-Stratford,  with  everything  coming  off 
nicely.  Fox  News  took  some  pictures  of  the 
boys  present,  which  will  be  unveiled  at  the 
February  18  gala  entertainment  of  the  club  at 
the  Penn  A.  C. 

On  the  dais  were  Milt  Rogasner,  Jim  Clark, 
Jay  Emanuel,  Jack  Greenberg,  Earle  Sweigert, 
A1  Davis,  Dave  Miller,  Charles  Segall,  Leonard 
Schlesinger,  Lewen  Pizor,  Harry  Weiner. 
Brief  remarks  were  contributed  by  chief  barker 
Sweigert,  who  welcomed  those  present,  explain¬ 
ing  the  purpose  of  the  luncheon.  He  announced 
that  January  27  the  club  was  sponsoring  a 
showing  of  the  Paramount  "Lives  of  a  Bengal 
Lancer”  for  Governor  Earle  and  party  at  the 
Karlton  Theatre,  at  which  time  Variety  club 
members  would  also  be  present.  Other  civic 
guests  were  invited. 

Home  Open  Soon 

The  home  at  1910  Rittenhouse  Street,  he  said, 
would  be  open  within  a  few  weeks. 

Leonard  Schlesinger  then  announced  that  Feb¬ 
ruary  18,  at  the  Penn  A.  C.,  a  gala  night  of 
entertainment  was  planned  to  which  the  general 
public  could  buy  tickets.  He  said  it  w  uld  top 
anything  in  local  history. 

Charles  Segall  contributed  a  few  remarks. 
Dave  Miller  then  acknowledged  the  plaudits  of 
the  crowd,  told  a  few  stories  and  said  he  was 
glad  to  be  back.  A1  Davis  then  handed  out  the 
prizes  for  the  day,  with  about  a  dozen  valuable 
gifts  being  garnered  by  him  and  Segall.  This 
spoke  well  for  this  barker’s  ability  along  the 
line. 

The  luncheon  was  a  big  success. 

First  smoker  of  the  Variety  Club,  for  mem¬ 
bers  only,  will  be  held  February  8,  to  show 
members  progress  of  renovations.  Architect- 


DeFiore  Squawks  About 
Wilmington  Review  Service 

Takes  Issue  with  Mrs.  Edmund 
Barsham,  Clubwoman 


Joseph  DeFiore,  manager,  Park  The¬ 
atre,  Wilmington,  has  taken  issue  with 
Mrs.  Edmund  Barsham,  Woman's  Club 
motion  picture  chairman,  and  sometimes 
called  “unofficial  state  censor,”  over  her 
movie  news  column  in  the  daily  papers. 

The  issue  that  DeFiore  takes  particularly  is 
on  Mrs.  Barsham's  treatment  of  two  pictures 
which  DeFiore  holds  are  both  in  Class  B  from 
a  moral  viewpoint :  “Biography  of  a  Bachelor 
Girl”  and  “The  Captain  Hates  the  Sea.”  De¬ 
Fiore  contends  that  Mrs.  Barsham  only  cited 
that  there  was  a  split  in  opinion  among  re¬ 
viewers  of  the  “Bachelor  Girl”  film  and  made 
no  recommendations,  while  in  discussing  the 
other  film  she  called  it  a  “jumbled  medley  of 
events”  on  shipboard  with  too  much  drinking 
and  definitely  said  it  was  not  recommended.  In 
reference  to  this  issue,  F>eFiore  wrote  to  Col¬ 
umbia  Pictures.  DeFiore  also  contended  that 
in  other  treatments  of  films  Mrs.  Barsham 
steps  out  of  what  he  considers  her  bounds  of 
guiding  the  public  from  a  moral  viewpoint  and 
attempts  to  criticize  it  as  w'ould  a  regular  mo¬ 
tion  picture  critic.  DeFiore’s  point  is  that 
churchmen,  particularly  Catholics,  might  be 
misguided  discriminatingly  on  two  pictures  that 
are  rated  in  the  same  class,  morally  speaking. 

When  told  about  DeFiore’s  move,  Mrs.  Bar¬ 
sham  said  it  was  the  first  time  she  had  heard 
about  it.  She  then  went  on  to  explain  that  her 
column  was  prepared  from  her  own  and  a  con¬ 
sensus  of  reviews ;  that  it  was  headed  “news,” 
which  gave  her  a  right  to  say  anything  she 
felt  proper  and  necessary  so  long  as  it  con¬ 
formed  with  the  objects  of  the  people  she  rep¬ 
resents  and  that  she  was  not  guided  by  any 
classifications. 


barker  Lee  and  aides  have  done  a  swell  job, 
with  those  seeing  the  progress  extremely  en¬ 
thusiastic. 

A  social  season  will  be  arranged  as  soon  as 
the  house  is  complete.  Harry  Blumberg,  Na¬ 
tional  Theatre  Supply  Company,  furnished  car¬ 
pets  and  projection  machines  for  the  club. 

With  the  new  home,  enthusiasm,  etc.,  the 
local  tent  should  be  the  best  in  the  string. 


First  of  a  deluge  of  bills  that  flooded  the 
House  of  Representatives  January  14  would 
further  liberalize  Pennsylvania’s  age-old  Blue 
Laws  by  permitting  Sunday  afternoon  moving 
picture  shows  and  theatrical  performances. 

Patterned  after  the  Sunday  baseball  act  of 
Assemblyman  Louis  Schwartz,  Philadelphia  Re¬ 
publican,  which  became  a  law  after  a  bitter 
fight  in  the  legislative  session  of  1933,  House 
Bill  No.  1  provides  for  referendums  in  any 
city,  borough  or  township  to  determine 
whether  the  majority  of  the  residents  of  that 
community  desire  movies  or  theatrical  per¬ 
formances  or  both  after  1.30  P.  M.  on  Sun¬ 
days. 

According  to  the  provisions  of  the  theatrical 
bill,  “The  term,  ‘theatrical  performance,’  shall 
be  construed  to  include  motion  pictures,  dramas, 
tragedies,  comedies,  operas,  revues,  vaudeville, 
concerts,  lectures  and  all  sorts  of  theatrical 
entertainment  usually  performed  in  theatres.” 

The  act  states  it  is  its.  intent  “to  provide  a 
method  whereby  the  will  of  the  electors  of 
each  municipality  with  respect  to  theatrical 
performances  after  the  hour  of  1.30  P.  M.  on 
Sunday  may  be  ascertained.” 

Acts  similar  to  House  Bill  No.  1,  presented 
by  Representative  Schwartz,  were  introduced  in 
the  House  of  Representatives,  January  21,  by 
Representatives  Frank  J.  Zappala,  Allegheny 
County,  and  Charles  Melchiorre,  Philadelphia, 
both  Democrats. 

Both  bills,  that  of  Representative  Zappala, 
No.  203,  and  that  of  Representative  Melchiorre, 
No.  215  would  permit  “theatrical  entertain¬ 
ments,”  defined  virtually  the  same  as  in  the 
Schwartz  bill,  Sundays  by  referendum.  The 
Zappala  and  Melchiorre  bills,  however,  would 
permit  the  Sunday  entertainments  all  day  Sun¬ 
day  instead  of  Sunday  afternoon  after  2 
o’clock.  All  bills  provide  that  the  question  be 
submitted  to  the  voters  at  the  Municipal  election 
this  year  and  designate  penalties  for  violations 
of  the  acts.  Each  bill  has  been  referred  to 
the  committee  on  law  and  order. 

It  is  expected  that  some  tax  measures,  some 
affecting  discrimination  in  buying  tickets  to 
movies,  etc.,  are  also  due  to  be  introduced  later 
in  the  session. 

Another  bill  which  is  of  interest  to  the  trade 
is  that  of  Senator  Max  Aaron,  legalizing  horse 
racing  and  betting,  with  the  state  receiving  5% 
of  the  gross  gate  receipts  and  10%  of  pari¬ 
mutuel  bets.  Three  similar  bills  were  intro¬ 
duced  in  the  house. 

In  New  Jersey,  a  fight  against  the  proposed 
sales  tax  is  beginning. 

A  bill  calling  for  referenda  on  the  question 
of  Sunday  movies  was  placed  before  the  State 
Senate,  January  29,  by  Senator  Max  Aaron, 
Philadelphia. 

( Continued  on  page  18) 


CENTURY 

PICTURE 


ARRYL  F.  ZANUCK’S  mightiest  production 


B&-  i 

r"  ■  Ji 

I 

’" '  Zfj  /v| 

■ 

f 

I  J 

/ 

m\  V 

ljL  ikJjr 

|:  .  i  wKMf/B 

Feb  1 1 3  5  pg.  13 


AS  A  GIRL  CROSSES  THE  SEVEN  SEAS  TO  MARRY  AN  HUMBLE  CLERK  WHO 
HAD  FALLEN  IN  LOVE  WITH  HER  PICTURE,  AND  WHO  FINDS  ON  HER 
ARRIVAL,  THAT  HE  HAD  BECOME  THE  CONQUEROR  OF  A  CONTINENT! 


eased  thre  UNITED  ARTISTS 


WHEN  TRUMPETING  BATTLE  ELEPHANTS 
CHARGE  AT  PLASSEY ! 

WHEN  THE  MASSACRE  AT  THE  BLACK 
HOLE  OF  CALCUTTA  IS  AVENGED! 

WHEN  CLIVE  LEADS  A  RAGGED  ARMY  OF 
HUNDREDS  TO  VICTORY  AGAINST  THE 
MAHARAJAH’S  COUNTLESS  THOUSANDS! 

RONALD 

COLMAN 

LORETTA  YOUNC 

Directed  by  Richard  Boleslawski 

BACKED  UP  WITH  FULL-PAGE  MAGAZINE 
ADS  REACHING  60,000,000  READERS 


S±aAAAyyx^ 


14 


Feb  1'35 


THE  PHILADELPHIA  EXHIBITOR 


MPTOA  Appoints  Committee  to  Handle 
1 935  Convention  Discussion  of  Problems 


Music  Tax,  Code,  Non-Theatricals,  Legislation,  Taxation 
Among  Highlights — Comerford,  Levy,  Pizor,  Walsh, 
Miller,  Giles,  Lightman,  Wehrenberg  Active 

The  Motion  Picture  Theatre  Owners  of  America  have  completed  preliminary 
plans  for  the  1935  convention  of  the  organization  to  be  held  in  New  Orleans,  Feb¬ 
ruary  25-28.  _ 


Roosevelt  Hotel  will  be  the  scene  of  the  15th 
annual  meeting. 

Immediately  following  the  convention,  the 
annual  Mardi  Gras  carnival  will  be  held,  from 
March  1-March  5.  Special  railroad  fares  have 
been  arranged,  with  stopover  privileges.  Harry 
S.  McLeod  is  general  chairman  of  the  New 
Orleans  committee.  Registration  fee  is  $10 
per  person  including  all  convention  affairs, 
tours,  balls,  etc. 

Important  topics  will  be  discussed  at  the 
meeting. 

The  following  standing  committees  are  being 
appointed  and  organized  under  their  respective 
chairmen  for  more  thorough  and  efficient  dis¬ 
cussion  and  conferences  on  the  respective  sub¬ 
jects  indicated.  These  convention  committees 
will  meet  daily  for  conferences  with  theatre 
owners  attending  the  convention  who  have  ideas, 
problems  or  suggestions  relating  to  the  par¬ 
ticular  subject  assigned  to  the  Committee,  will 
develop  from  these  discussions  and  conferences 
plans  and  recommendations  on  their  particular 
subject  matter. 

(1)  Committee  on  Credentials  and  Rules — 
Chairman :  M.  E.  Comerford,  Scranton. 

(2)  Committee  on  Resolutions — Chairman: 
Edward  G.  Levy,  New  Haven,  Conn. 

(3)  Committee  on  Music  Tax — Chairman: 
Lewen  Pizor,  Philadelphia. 

(4)  Committee  on  NRA  Code — Trade  Prac¬ 
tices — Chairman :  Morgan  A.  Walsh,  San 
Francisco,  Cal. 

(5)  Committee  on  NRA  Code — Labor  Pro¬ 
visions — Chairman :  Jack  Miller,  Chicago,  Ill. 

(6)  Committee  on  Non-Theatrical  Competi¬ 
tion — Chairman :  George  A.  Giles,  Cambridge, 
Mass. 

(7)  Committee  on  Legislation  and  Taxa¬ 
tion — Chairman :  M.  A.  Lightman,  Memphis, 
Tenn. 

(8)  Committee  on  Public  Relations  and  Com¬ 
munity  Affairs — Chairman:  Fred  Wehrenberg, 
St.  Louis,  Mo. 

MPTOA  committee  on  convention  arrange¬ 
ments  announces  an  “Ole  Man  River  Party” 
on  the  Mississippi  River,  February  27,  as  one 
of  the  series  of  social  affairs  planned  for  the 
MPTOA  New  Orleans  Convention.  They  have 
chartered  a  palatial  four-deck  river  steamboat, 
the  SS  Capitol,  accommodating  1,500,  for  a 
private  moonlight  cruise  around  New  Orleans 
Harbor  and  up  the  river. 

A  foremost  theatre  architect,  Robert  Boiler, 
Kansas  City,  Missouri,  member  American  In¬ 
stitute  of  Architects,  will  discuss  “Modern 
Trends  in  Theatre  Architecture.” 

J.  T.  Knight,  Jr.,  New  York  City,  has  ac¬ 
cepted  an  invitation  to  talk  to  the  convention 
on  what  is  happening  in  theatre  mechanics  and 
engineering. 

W.  C.  Brown,  chief  illuminating  engineer. 
General  Electric,  Cleveland,  Ohio,  and  chair¬ 
man  of  the  committee  on  progress  of  the 
illuminating  Engineers  Society,  will  give  an 


Exhibitors  to  Co-operate 
in  Big  Safety  Week  Drive 

Work  with  Police  Department 

of  City 

Exhibitors  throughout  the  territory  are 
expected  to  co-operate  in  a  Safety  Week 
drive  to  be  inaugurated  by  the  local  police 
department. 

Following  conferences  between  exhibitors 
and  Superintendent  of  Police  LeStrange,  assist¬ 
ant  superintendent  Taylor  and  others,  it  was 
decided  to  hold  a  Safety  Week,  at  which  time 
a  special  reel,  “Saving  Seconds”  would  be 
shown  in  theatres. 

Lewen  Pizor,  president,  MPTO,  was  active 
in  the  meetings,  expressing  the  desire  of  all 
exhibitors  to  co-operate  with  the  police  depart¬ 
ment. 

Definite  date  will  be  set  later. 

Exhibitor’s  Son  Gets 
Important  RFC  Position 

Gustave  G.  Amsterdam,  son  of  Mr.  and 
Mrs.  Ben  Amsterdam,  has  been  honored 
by  the  government  in  being  given  an 
important  legal  position  as  attorney  for 
the  RFC. 

Amsterdam  was  recommended  for  the  post 
by  the  Dean  of  the  law  school  of  University  of 
Pennsylvania.  The  son  of  the  head  of  Atlantic 
Theatres,  Inc.,  is  still  associated  with  the  firm 
of  Sundheim,  Folz  and  Sundheim,  important 
legal  organization. 

With  the  RFC  spending  millions  to  aid 
private  industry,  Amsterdam  has  his  work  cut 
out  for  him. 


illustrated  talk  on  modern  theatre  illumina¬ 
tions,  ways  and  means  of  providing  better  and 
more  effective  illumination  on  the  fronts  of 
theatres,  in  the  theatre  auditorium  and  on  the 
stage. 


Get  Your  Dates  In  Now  For 

Pop  Korson  Birthday  Drive 

JANUARY  IS  —  MARCH  IS 


Jackson  Scores 


John  A.  Jackson,  Lebanon  exhibitor, 
recently  accomplished  something  in 
his  home  town  that  certainly  earned  him 
a  lot  of  good  will. 

If  it  weren’t  for  the  fact  that  this 
veteran  showman  would  be  extremely 
embarrassed  (he  is  modest),  the  details 
would  be  divulged  here.  However,  let 
it  be  said  that  his  accomplishment  was 
impressive. 


Little  Enthusiasm  for 
Proposed  Delaware  Bill 

Sunday  Night  Movies  and  3%  Tax 
Find  No  Favor 


Delaware  motion  picture  theatre 
owners  and  managers  are  showing  little 
enthusiasm  over  the  proposed  Sunday 
motion  picture  bill  which  Dr.  Willard  R. 
Pierce,  Milford,  announced  he  would  in¬ 
troduce  in  the  lower  house  of  the  Dela¬ 
ware  Legislature,  although  President 
Joseph  DeFiore,  IMPTO  of  Delaware 
and  the  Eastern  Shore  of  Maryland,  is 
trying  to  crystallize  an  indifferent  and  un¬ 
certain  census  of  opinions  of  at  least  the 
Wilmington  area  exhibitors. 

Dr.  Pierce  announced  that  he  would  intro¬ 
duce  the  bill  but  found  absolutely  no  reaction 
from  exhibitors.  He  decided  to  hold  his  bill  up. 

Dr.  Pierce’s  proposed  bill  would  allow  the 
houses  to  open  their  box  offices  at  9  o'clock 
Sunday  evenings,  so  as  to  meet  objections  of 
the  church  people,  unusually  strong  in  the  Del- 
Mar-Va  peninsula  area.  His  bill  would  also 
provide  a  “three  cent  per  seat  tax”  as  described 
in  the  daily  press.  New  Castle  county  receipts 
would  go  to  the  four  Wilmington  hospitals, 
while  Kent-Sussex  taxes  would  support  the 
state  hospitals.  He  had  figured  that  $12,000  per 
year  would  be  realized  this  way.  These  de¬ 
tails,  however,  were  tentative  as  the  bill  has  not 
been  fully  whipped  into  shape. 

George  Schwartz,  Dover,  who  is  watching 
legislation  for  the  IMPTO  group,  notified  De- 
Fiore.  The  latter  got  in  touch  with  several 
down  state  exhibitors  and  found  absolutely  no 
interest  in  the  bill,  unless  it  was  at  Rehoboth, 
where  the  Blue  Hen  shows  all  day  Sundays, 
despite  the  state  law.  He  found  that  exhibitors 
of  the  rural  towns  felt  that  there  would  not 
only  be  a  lack  of  business  to  support  it,  but 
that  the  opening  of  movies  on  the  Sabbath 
would  hurt  them  with  church  people,  from 
whom  they  draw  strong  support. 

The  lack  of  interest  in  the  proposed  bill, 
DeFiore  thinks  is  chiefly  due  to  the  idea  of 
linking  up  the  tax  with  it,  and  limiting  the 
opening  hour  to  9  o’clock. 


along  \v2J2jpu> 

Tleui  Hath  Olive 


■  Trucks  . . .  freights  . . .  steamships  . . .  automobiles — their  ser¬ 
vice  alone  keeps  New  York  alive  .  .  . 

■  They  bring  food  from  the  farms  .  .  .  food  from  the  meat- 
packers  . . .  food  from  the  millers . . .  the  canners . . .  the  bottlers . . . 

■  And  service  alone  keeps  the  theatres  supplied  with  seat- 
selling  trailers  for  every  motion  picture  played ... 

i 

■  Trailers  for  big  pictures  .  .  .  trailers  for  program  pictures  .  .  . 
trailers  for  majors . . .  independents  and  foreigns . . . 

■  And  National  Screen  Service  gives  your  theatres  this  ser¬ 
vice  PLUS  novelty . . .  variety . . .  and  the  punch  that  makes  for 
selling  quality . . . 

■  For  fifteen  years—  Feb  1-35  pg.  15 


16  Feb  1  ’ 3 5  THE  PHILADELPHIA  EXHIBITOR 

Glancing  Everywhere  in  the  District 


68.  Carl  Laemmle,  Sr.,  president. 
Universal,  recently  celebrated  his 
68th  birthday.  Universal  is  now  in 
the  midst  of  a  big  drive  for  business 
and  dates  in  his  honor. 


PREPARING  FOR  ’35-’36.  Trem 
Carr,  in  charge  of  production  for 
Monogram  Pictures,  has  been  east 
the  past  few  weeks  drawing  up 
plans  for  the  1935-1936  lineup  of 
the  company  which  may  be  in¬ 
creased  to  36  features.  Carr  has 
made  quite  a  record  for  himself  and 
company  while  supervising  Mono¬ 
gram  product  and  such  pictures  as 
“Girl  of  the  Limberlost,”  “Women 
Must  Dress”  and  others  attest  to 
his  ability. 


PROUD.  Proud  as  peacocks  are 
these  members  of  the  staff  of 
Loew’s  Regent  Theatre,  Harris¬ 
burg,  dressed  up  in  brand  new  uni¬ 
forms.  Left  to  right:  Miss  Thelma 
Miller,  cashier;  Zeva  (Skee)  Yon- 
vanovich,  chief  usher;  George 
Ditty,  George  Harmon,  Lewis  Metz, 
Arlin  Rice,  Robert  McKay  and 
David  Rice,  ushers;  Edward  Simms, 
John  Hachett  and  Clifton  Jenkins, 
porters;  Herman  Fehleisen,  door¬ 
man,  and  Mrs.  Marybelle  Zeiders, 
cashier. 


BIG  DOINGS.  Sidney  R.  Kent, 
president,  Fox  Film  Corporation, 
looks  for  a  record-breaking  Fox 
year  with  the  Will  Rogers  pictures 
as  well  as  the  Shirley  Temple 
vehicles  doing  terrific  business. 


HANDLES  GOLD  MEDAL.  Mrs.  J. 
C.  Lucchese  is  the  new  president 
of  Gold  Medal-Majestic  exchanges 
here. 


\i  i  iML 

n  a 

||  j  j 

ja  11  ik 

AT  THE  SAMUEL  D.  SCHWARTZ  DINNER.  Film  men,  state  and  city  leaders  turned  out,  January  28,  to  pay  testimony  to  Samuel 
D.  Schwartz,  retiring  chairman  of  the  state  board  of  censors,  at  the  Ritz  Carlton  Hotel.  He  joins  Warner  Brothers,  February  1. 


iNOMlTSMO  DWState  uui  OTSi 


B'lOCKROROS  toll  OF  100 
III  STATE 


.S. 


iastern  Shore  Cities  Cut  Off  1 3  Drown  Off  Delaware  Coast; 

_  i  _  _  .  .  .  .  ^ 


As  Cold  Goes  Below  Zero 
And  All  Wire  Service  Fails 


Temperatures 


Freeze  Extends  Into  South 
As  North  Digs  From  Snow 


DLUbHHUtnUAUd  lir  ,  n  Cl 

IN  MARYLAND Worst  Sn™  ?to™  in 
13  Years  Grips  City 


Sub-Zero  Temperatures 
And  30-Mile  Winds 
Hit  State 


Hidnight  ....18  6  A.  M 


1  A.  M . 13  7  A.  M. 


2  A.  M . 17  8  A.  M. 


3  A.  M. 


9  A.  M. 


4  A.  M . 13  10  A.  M. 


(Pictures  on  Page  17.) 

AH  highway  traffic  bet”’ 
’hiladelphia  am1 
ias  halt<'-’ 


By  Associated  Press, 
NORFOLK,  Va.,  Jan. 

Three  men  went  to  their  deaths 
in  a  raging  sea  early  today  as  th« 
barge  Pattie  Morrlsaette  fo" 
hered  off  the  Delaware 
was  stated  in 
ceived 


2,000  Work 


12-INCH  SNOW, 


CITY  DIGS!! 
FR0MW0R 


STORM  IS  WORST 

IN  SEVEN  YEARS 


STORM  RAGES  NORTH 
OF  VIRGINIA  INLAND 


1 16-INCH  SN 
STALLS  A  U: 
AND  TROLL J 


DROP  IN  MERCURY 
DUE  BY  TONIGHT 


City,  State  And  Public 
|  Utilities  Unite  Iri 
Clearing  Streets 


Winds  Constitute  Drift¬ 
ing  Threat  To  Out¬ 
lying  Areas 


Six  inches  of  snow  had  fallen 
on  a  two-inch  base  of  sleet  her 


Blizzard  Blocks  Roads,  Isolat 
Towns,  Hampers  Rail  Travel  am 
Mercury  Tumbling  to  10  Deg) 


CITY’S  GRADE  SCHOOLS  CLOS 
FUNDS  LACKING  TO  CLE^ 


TROLLEYS  DERAILED; 

MOTOR  CAR  ACCIDENT^ 


SUB  ZERO  IN  1 


uii  a  I'vu-iuin  ume  ui  aieei  ncra  j  « 

*  at  10  30  n’rlnr-k  ~  0V. 

14-Foot  Drifts  Near  Citym.T..70  Perish  In  Snc 

and  Floods; 


SUBURBS  BELOW  ZERO 


;t  And  Rockies. 
Is  In  Canada 


l ssoeiated  Press! 

23— New  cold  wave^ 
sweeping  down  froir 


Spreads  Far 


A  NEW  RECORD  •  •  • 

and  an  Old  Record  is  maintained! 

The  worst  storm  since  1915  ...  17  inches  of  snow  blocking  roads 
with  huge  drifts  . . .  wires  down  . . .  trains  derailed  . . .  traffic  at  a  stand¬ 
still!  Horlacher  service  accepted  the  challenge  and  by  using  every 
available  method  and  routing,  plus  modern  efficiency  Equipment  and 
the  spirit  and  willingness  of  its  Manpower  . . .  Not  a  single  Horlacher 
Served  Theatre  Owner  had  a  dark  house. 

Safe,  sure  delivery  in  spite  of  cloudbursts,  fogs,  sleet  or  snow  is 
just  an  old  Horlacher  custom! 

HORLACHER 

DELIVERY  SERVICE,  INC. 

Philadelphia  •  New  York  •  Scranton  •  Baltimore  •  Washington 

Feb  1 T  3  5  pg.  17 

MEMBERS  NATIONAL  FILM  C  ARRIERS,  INCORPORATED 


18 


Feb  1*35 


THE  PHILADELPHIA  EXHIBITOR 


Many  Bills  Affecting 
Introduced  in  Both 


the  Film  Business 
Houses  of  Congress 


Celler,  Culkin,  Copeland,  Borah  Measures  All  Concerned 
with  Trade  Phases — Block  Booking  Again  Center — 
Prize  Fight  Films  Up 


As  was  generally  expected,  many  bills  affecting  the  film  business  have  been  in¬ 
troduced  in  both  houses  of  Congress. 


For  the  convenience  of  its  readers,  THE 
PHILADELPHIA  EXLIIBITOR  herewith 
lists  a  summary  of  the  measures,  their  disposi¬ 
tion,  temporar.ly,  and  a  brief  synopsis  of  some 
more  important  as  they  are  introduced. 


HOUSE — January  8 

Bill  (H.  R.  3268)  regulating  salaries  of 
officers  and  agents  of  corporations  engaged 
in  interstate  commerce:  Wesley  Lloyd  (Dem¬ 
ocrat,  Washington).  Referred  to  the  Commit¬ 
tee  on  Interstate  and  Foreign  Commerce. 


IN  CONGRESS 


HOUSE - January  23 

Bill  (H.  R.  4523)  to  provide  for  the  re¬ 
cording  of  patent  pooling  agreements  and 
contracts  with  the  Commissioner  of  Patents: 
William  I.  Sirovich  (Democrat,  New  York). 
Referred  to  the  Committee  on  Patents. 

HOUSE — January  25 

Bill  (H.  R.  4757)  to  prevent  the  obstruc¬ 
tion  and  burdens  upon  interstate  trade  and 
commerce  in  copyrighted  motion  picture 
films  and  to  prevent  restraint  upon  free  com¬ 
petition  in  production,  distribution,  and  ex¬ 
hibition  of  copyrighted  motion  picture  films 

(a)  by  prohibiting  the  compulsory  block 
booking  of  copyrighted  motion  picture  films; 

(b)  to  compel  the  furnishing  of  accurate 
synopses  of  all  pictures  offered  to  the  oper¬ 
ators  before  same  have  been  released  and  re¬ 
viewed;  and  (c)  to  amend  section  2  of  the 
Clayton  Act  to  make  it  apply  to  license 
agreements  and  leases  as  well  as  sales  in  in¬ 
terstate  commerce:  Francis  D.  Culkin  (Re¬ 
publican,  New  York).  Referred  to  the  Com¬ 
mittee  on  Interstate  and  Foreign  Commerce. 

PROCEEDINGS 

The  resolution  (H.  Res.  56)  introduced  on  January 
16  by  Rep.  Hamilton  Fish,  Jr.,  (Republican,  New 
York)  directing  the  Secretary  o£  the  Treasury  to  fur¬ 
nish  the  House  with  “the  names  and  addresses  of  all 
persons  and  corporations  who  own  tax-exempt  securi¬ 
ties  in  the  amount  of  $100,000  or  over;  the  amont 
of  such  holdings  held  by  each  individual  or  corpora¬ 
tion;  kind  of  securities  held  in  each  case;  and  the 
interest  paid  on  such  securities  per  annum”  was  tabled 
by  a  vote  of  the  House  of  Representatives,  January 
24.  In  reporting  the  resolution,  the  Committee  on 
Ways  and  Means,  to  which  the  measure  had  been  re¬ 
ferred,  recommended  that  the  resolution  be  not  passed. 

Notwithstanding  the  fact  of  tabling  H.  Res.  56, 
Rep.  Fish  came  back  on  January  and  introduced  the 
resolution  (H.  Res.  73)  requesting  the  names  and  the 
addresses  of  all  persons  and  corporations  who  own  tax 
exempt  securities  in  the  amount  of  $100,000  or  over. 
The  measure  was  referred  to  the  Committee  on  Ways 
and  Means. 

At  the  same  time  Rep.  Thomas  L.  Blanton  (Demo¬ 
crat,  Texas)  proposed  a  similar  resolution,  which  was 
referred  to  the  same  committee. 

SENATE — January  14 

Bill  (S.  926)  to  repeal  title  I  of  the  Na¬ 
tional  Industrial  Recovery  Act:  Thomas  D. 
Schall  (Republican,  Minnesota).  Referred  to 
the  Committee  on  Finance. 

SENATE - January  10 

Joint  Resolution  (S.  J.  25)  to  amend  sec¬ 
tion  9  of  Public  Law  Numbered  67,  Sev¬ 
enty-third  Congress,  otherwise  known  and 
cited  as  the  “National  Industrial  Recovery 
Act.”:  Thomas  P.  Gore  (Democrat,  Okla¬ 
homa).  Referred  to  the  Committee  on  Mines 
and  Mining. 


HOUSE - January  3 

Joint  Resolution  (H.  J.  49)  proposing  an 
amendment  to  the  Constitution  of  the  United 
States  relative  to  taxes  on  certain  incomes: 
Carl  E.  Mapes  (Republican,  Michigan). 
Referred  to  the  Committee  on  the  Judiciary. 

Succinctly  stating  “thatthe  provisions  of  Title  I  of 
the  National  Industrial  Recovery  Act  are  hereby  re¬ 
pealed,”  Senator  Thomas  D.  Schall  (Republican,  Min¬ 
nesota),  in  his  bill  S.  926,  would  abolish  practically 
all  the  machinery  now  grown  up  around  the  National 
Recovery  Administration  and  thereby  kill  the  world’s 
most  famous  bird,  the  Blue  Eagle. 

It  is  title  I  of  the  NRA  which  provides  for  the 
act’s  administrative  agencies,  the  codes  of  fair  competi¬ 
tion,  the  issuing  of  licenses  and  agreements,  the  regu¬ 
lation  of  the  oil  industry  and  other  matters,  including 
the  famed  “Sect.  7  (a).” 

Title  II  is  “Public  Works  and  Construction  Projects” 
and  title  III  “Amendments  to  Emergency  Relief  and 
Construction  Act  and  Miscellaneous  Provisions.”  Both 
these  titles  are  untouched  by  the  Schall  proposition. 


ABOLITION  OF  TAX-EXEMPT  SECURITIES 

From  six  sources  last  month  came  resolutions  to  the 
Senate  and  House  of  Representatives  for  the  abolition 
of  tax-exempt  securities,  regardless  of  tiie  source,  be  it 
Federal,  state,  county,  or  municipal. 

First  gun  in  the  barrage  was  the  joint  resolution 
(H.  J.  Res.  49)  introduced  by  Rep.  Carl  E.  Mapes 
(Republican,  Michigan)  who  proposed  a  Constitutional 
amendment  to  empower  the  United  States  “to  lay  and 
collect  taxes  on  income  derived  from  securities  issued 
after  the  ratification  of  this  Article  by  or  under  the 
authority  of  any  State,  but  without  discrimination 
against  income  from  such  securities  and  in  favor  of 
income  derived  from  securities  issued  after  the  ratifi¬ 
cation  of  this  article  by  or  under  the  authority  of 
the  United  States  or  any  other  State.” 

To  each  state  is  given  the  power  to  collect  such 
taxes  as  may  be  levied  against  such  income. 

Senator  Henry  F.  Ashurst  (Democrat,  Arizona)  in¬ 
troduced  a  resolution  (S.  J.  Res.  18)  proposing  a  Con¬ 
stitutional  amendment  in  the  same  terms  as  those  of 
Reps.  Mapes  and  Celler.  (H.  J.  Res.  124,  introduced 
by  Red.  Wesley  E.  Disney  (Democrat,  Oklahoma)  is 
identical  with  H.  J.  Res.  49  and  H.  J.  Res.  53. 

Most  recent  gun  in  the  barrage  is  the  resolution  (H. 
J.  Res.  126)  introduced  by  Red.  Fred  Biermann  (Dem¬ 
ocrat,  Iowa),  whose  proposed  amendment  to  the  Con¬ 
stitution  provides  “From  and  after  the  adoption  of  this 
amendment  to  the  Constitution  of  the  United  States, 
neither  Congress  nor  any  State  nor  any  possession  or 
subdivision  of  either  shall  have  power  to  exempt  from 
taxation  bonds,  securities,  or  any  other  form  of  in¬ 
debtedness.”  SALARY  LIMITATIONS 


Rep.  Wesley  Lloyd  (Democrat,  Washington),  in  (H. 
R.  3268,  would  make  it  “unlawful  for  any  board  of 
directors  or  other  managing  authority  of  any  corporation, 
engaged  in  interstate  commerce,  to  pay  any  officer, 
or  agent,  by  way  of  salary,  bonus,  or  commission,  or 
by  the  combination  of  them,  any  sum  in  excess  of 
$25,000,  during  any  calendar  year,  without  having  first 
submitted  each  resolution  or  order  to  a  vote  of  the 
stockholders  of  such  coiporation,  and  having  procured 
the  approval  of  a  majority  of  the  stockholders  of  such 
corporation,  voting  personally  and  not  by  proxy.” 


Savini  Takes  Hughes  Films 

R.  M.  Savini  has  closed  a  deal  with  Howard 
Hughes  and  United  Artists  by  which  he  will 
release  through  World  Wide  Pictures,  Inc., 
six  Howard  Hughes  features,  originally  re¬ 
leased  through  United  Artists.  Group  of  pic¬ 
tures  include  the  following:  “Hell’s  Angels,” 
“Scarface,”  “Front  Page,”  “Cock  o’  the  Air,” 
“Age  of  Love,”  “Sky  Devils.” 

Savini  will  have  new  prints  made  to  be  re¬ 
leased  through  World  Wide. 


Manager  Available 

Manager  desires  position.  A  live 
wire  exploitation,  business  builder,  15 
years’  experience  in  circuits  and  inde¬ 
pendent  operation,  he  is  now  connected 
with  a  large  circuit,  desires  change. 
Box  XY,  THE  EXHIBITOR. 


ADVICE  TO  EXHIBITORS 


Dear  Editor : 

In  case  any  exhibitors  get  stuck  on  their 
income  tax,  perhaps  the  enclosed,  reported  to 
have  been  received  by  the  Treasury  Depart¬ 
ment,  might  give  them  some  ideas. 

U.  S.  Treasury  Department, 

Washington,  D.  C. 

Gents: 

The  enclosed  form,  on  which  I  am  asked  to  make 
a  record  of  my  income  for  the  last  fiscal  year,  is  re¬ 
turned  to  you  with  my  respects  and  my  deepest  appreci¬ 
ation  of  this  subtle  form  of  flattery.  I  was  particularly 
impressed  by  its  resurrection  of  old  forms  and  figures 
of  English  speech,  such  as  “compensation  from  out¬ 
side  sources,”  “net  profit  received,”  “income  from 
rents,”  “interest  on  bank  deposits,”  etc. 

One  question  I  got  a  great  laugh  out  of  was  “were 
you  during  the  taxable  year  supporting  in  your  house¬ 
hold  one  or  more  persons  closely  related  to  you?” 
Boy,  that’s  a  honey! 

Say,  Mr.  Secretary,  you’d  be  surprised.  There  are 

so  many  persons  closely  related  to  me  staying  at  my 
house  that  1  am  what  you  would  call  surrounded.  Only 
the  other  day  three  more  distant  cousins  of  my  wife 
blew  in,  making  a  new  high  for  the  moment.  And 
one  of  them  brought  a  friend. 

For  the  last  four  years  my  house  has  been  full  of 
strangers,  all  claiming  to  be  my  cousins,  or  aunts,  or 
something.  I  can’t  identify  half  of  them,  and  what 
burned  me  up  was  when  my  wife’s  Uncle  Jerry,  who 
has  been  living  with  us  a  year,  slapped  me  on  the 

back  the  other  day  and  asked,  “Haven’t  I  seen  you  some 
place  before?” 

The  blank  says  it  will  allow  me  $400  for  each  de¬ 
pendent  relative,  and  I  would  say  the  Government  is 
overpricing  them,  and  I  would  trade  the  entire  lot 

for  $11  and  throw  in  a  pair  of  bicycle  pants  and  a 
magic  lantern.  (Two  of  my  wife’s  aunts  you  can  have 
for  the  asking.) 

Heigh-ho  and  lackaday.  The  blank  also  asks  me 

to  “describe  your  business  as  provided  in  Item  2,”  and 
I  am  glad  to  answer:  Lousy.  Mister  Secretary,  lousy. 
And  it  asks  me  to  “enter  on  Line  1  of  Schedule  A  my 
total  receipts  for  1933.”  I  wish  you  to  stop  jok¬ 
ing,  Mister  Secretary.  Fun  is  fun  but  enough  is  enough, 
and  you  can  carry  anything  too  far. 

Then  you  say  something  about  allowance  for  “obso¬ 
lescence,  depreciation  and  depletion.”  That’s  where  I 
come  in.  As  an  American  business  man,  I  am  a  study 
in  obsolescence.  I  am  depleted,  deflated,  depressed,  de¬ 
natured,  denounced,  deranged,  and  dejected.  And  so  is 
my  old  man.  Yours  in  a  barrel. 

(Author  Unknown) 
READER. 


SUNDAY  MOVIES 

( Continued  from  page  11) 

The  bill  would  permit  the  various  municipali¬ 
ties  to  vote  on  the  proposal  at  the  next  munici¬ 
pal  elections.  Cities  approving  the  plan  would 
be  able  to  open  theatres  at  2  P.  M.  on  Sundays. 

On  Labor 

Several  bills  curtailing  hours  and  labor  of 
children  under  18  and  16  have  also  been  in¬ 
troduced  as  part  of  Governor  Earle’s  labor 
program. 

IEPA  Against 

Locally,  the  IEPA  reports  sentiment  of  its 
members  against  Sunday  opening.  The  MPTO 
has  failed  to  take  official  action  on  the  matter. 

However,  it  is  believed  that  if  the  idea 
goes  to  a  local  option  vote,  theatres  will  do 
nothing  to  block  the  idea  if  it  is  indicated  that 
sentiment  of  the  public  is  for  Sunday  movies. 


A  FAST- MOVING  DRAMA  THAT 
SHOULD  FIND  FAVOR  ANYWHERE. 

-  —  Billboard 


ONE  OF  THE  BEST  MYSTERY  UNFOLDMENTS 

TO  HIT  THE  SCREEN  IN  MANY  MOONS  ' 


Feb  1 T 3 5  pg.  19 


VARIETY 


Packed  with  interest, 

action  and  comedy. 

— National  Exhibitor 

• 

One  of  the  best 
pictures  out  of  the 
independent  field 
for  a  long  time.  Will 
hit  many  an  A  house 
in  which  an  inde¬ 
pendent  has  never 
been  screened. 

— Hollywood  Reporter 

• 

Holds  the  interest 
throughout.  A  good 
hour’s  entertainment. 

Motion  Picture  Daily 


BOOTS  MALLORY 


Directed  by  LEWIS  D.  COLLINS  •  A  PAUL 
MALVERN  Production  •  Suggested  by 
the  novel  by  Harry  Stephen  Keeler. 
Screen  Play  by  Marion  Orth 


A  MONOGRAM  PRESENTATION 

with 

CONWAY  TEARLE 
HARDIE  ALBRIGHT 


nieti.ih«tod  hv  »  pmsifla  mBAflMaES  1 —  amiSift  toaat 


20 


Feb  1 f  35 


THE  PHILADELPHIA  EXHIBITOR 


CIVIC  LEADER.  Luke  Gring,  man¬ 
ager,  Erlen  Theatre,  has  been  very 
active  of  late  addressing  communi- 
ity  clubs,  parents’  associations, 
and  other  civic  bodies.  As  a  result 
he  has  built  up  tremendous  good 
will  for  the  house  he  manages. 


HEADS  EARLE.  William  H.  Haynes, 
new  manager,  Earle  Theatre,  is  a 
widely  known  vaudeville  agent  who 
has  been  a  district  manager  for  6 
years  in  this  territory.  His  experi¬ 
ence  includes  production  of  vaude¬ 
ville  units  in  the  mid-west,  vaude¬ 
ville  booking,  ownership  of  two 
vaude-film  houses  in  Detroit,  man¬ 
agement  of  a  film  exchange  and 
other  activities.  Under  his  direc¬ 
tion,  the  Earle  has  gotten  away  to 
a  good  start,  with  a  lower  scale 
aiding. 


FOR  “COPPERFIELD.”  Waitresses 
in  a  Harrisburg  restaurant  are 
shown  after  they  had  been  pressed 
into  service  by  Manager  Samuel 
Gilman,  Loew’s  Regent  Theatre,  to 
assist  in  the  exploitation  of  “David 
Copperfield.’’  Each  maid  is  wear¬ 
ing  close  to  her  heart  a  ribbon  ad¬ 
vertising  the  show. 


p  <  •«]  a 

V  -  jf 

Ho 

t  :  Hi 

11 

1 1 

l  On  ifo 

bAT,,, 

GB  EXECUTIVES  TENDERED  LUNCHEON.  Jeffrey  Bernerd,  Gaumont  British  managing 
director,  and  Arthur  Lee,  head  of  GB  in  this  country,  were  tendered  a  luncheon  by  A1 
Boyd,  Fox  Theatre  managing  director,  January  28.  Left  to  right:  seated,  Edgar  Moss, 
Frank  Buhler,  Jeffrey  Bernerd,  A1  Boyd,  Arthur  Lee,  George  Weilland;  standing,  Richard 
Powell,  Morris  Wax,  M.  B.  Ellis,  Lewen  Piror,  Herbert  Given,  Sam  Gross,  Charles  Segall, 
Harry  Murdock,  A1  Davis,  Jay  Emanuel. 


PLUGS  DRIVE.  Harry  Weiner, 
local  Columbia  manager,  hopes  to 
win  the  current  “Stratosphere 
Drive”  that  his  company  is  run¬ 
ning. 


THREE  WAY.  Anna  Sten,  UA  star, 
Sam  Goldwyn  and  a  Japanese  cor¬ 
respondent  talk  over  a  three-way 
circuit  for  good  old  publicity. 


SIGNS  FOR  “TIME”.  A1  Boyd, 
managing  director.  Fox  Theatre, 
signs  for  first  run  Philadelphia 
showing  of  “March  of  Time,”  from 
First  Division,  while  Sam  Rosen 
and  Morris  Safier,  FD,  and  Frank 
Buhler,  Fox  Theatre,  look  on. 


THE  PHILADELPHIA  EXHIBITOR 


Feb  1'35 


21 


Independent  Theatres  Have  Big  Lead  in 
Territory,  Film  Board  Survey  Indicates 


Affiliated  Circuits’  Houses  Total  182,  Unaffiliated  515 
— 47  Closed — 776  Now  Operating — Total  Seating 
Capacity  634,666 

Independent  theatres  in  the  territory  have  a  commanding  lead,  the  1935  analy¬ 
sis  of  the  Philadelphia  Film  Board  of  Trade  for  the  local  zone  indicates. 


Peak  of  Something 

An  exhibitor,  playing  a  picture  on 
percentage  several  days,  didn’t  adver¬ 
tise  the  show  at  all. 

Questioned  by  the  exchange  manager, 
he  remarked  that  was  his  right. 

The  fellow  who  reveals  this  startling 
bit  of  information  didn’t  tell  the  name 
of  the  exhibitor,  name  of  the  attraction 
or  where  or  when  it  happened,  but  the 
story  is  true. 

Apparently,  the  exhib  figured  that  if 
the  picture  died,  the  exchange  wouldn’t 
get  anything  for  its  share. 

MORAL:  And  they  shot  Lincoln. 

Lee,  Bernerd  Meet  Exhibs 
During  Short  Trip  Here 

Gaumont  British  Executives 
Attend  Luncheon 

Arthur  Lee,  general  manager,  Gaumont 
British  in  this  country,  and  Jeffrey  Bern¬ 
erd,  vice-president,  met  exhibitors  and 
the  local  press  at  a  luncheon,  held  January 
28,  at  the  Ritz-Carlton. 

In  an  intimate  talk  with  the  exhibitor  leaders, 
press  and  other  trade  folk  present,  Bernerd, 
general  manager,  Gaumont  British,  revealed 
that  he  had  been  in  the  business  23  years,  had 
made  20  trips  across  the  big  pond  and  was  in¬ 
terested  in  seeing  that  exhibitors  made  money 
with  GB  product. 

Some  of  his  highlights  were : 

He  was  tremendously  interested  in  the  idea 
of  having  the  trade  encourage  exhibitors  to 
see  every  picture  before  playing ;  he  said  that 
in  England  the  exchange  never  had  to  chase 
for  dates,  as  if  the  exhibs  didn't  trust  the  renter 
(distributor),  it  was  too  bad;  if  a  man  lost 
money  with  GB  pictures,  it  was  up  to  GB  to 
give  him  an  allowance ;  GB  knew  the  quality 
of  its  pictures  was  high,  wanted  to  make  cer¬ 
tain  that  the  shows  grossed  high  as  well ;  May 
would  see  six  shows  set,  with  a  schedule  of 
from  16-26  due;  Fox  was  interchanging  stars 
with  GB  so  audiences  could  see  Americans  in 
those  shows;  Mark  Ostrer,  GB  head,  was  com¬ 
ing  to  this  country  to  settle  selling  policies 
soon;  he  praised  George  Weeks,  American  sales 
manager,  for  his  fairness  and  handling  of  the 
selling  organization  of  70;  he  said  the  whole 
danger  of  the  commercial  system  in  America 
was  too  much  politics ;  everyone  must  make 
money  with  GB  shows,  he  asserted ;  percentage 
in  England  ranged  from  33-40%,  but  exhibs 
were  taken  care  of  and  had  confidence  in  the 
product ;  salesmen  in  England  were  traders, 
numbering  26;  here  there  were  70  and  intimacy 
of  the  British  organization  couldn’t  be  attained ; 
nearly  every  British  account  was  a  percentage 
account  but  only  a  few  exhibs  were  crooked ; 
when  they  were  revealed  all  the  exchanges 
wouldn’t  service  the  account ;  anyone  can  sell, 


Columbia  in  Midst  of 
“Stratosphere”  Campaign 

Drive  for  Prize  Money  Receiving 

Exhibitor  Backing 

Columbia  Pictures  Corporation,  Phila¬ 
delphia  branch,  under  direction  of  Harry 
Weiner,  is  in  the  midst  of  its  Stratosphere 
Drive  which  started  January  13  and  ends 
April  28. 

The  drive  is  for  national  prizes,  various 
bonuses  for  branch  managers,  salesmen,  bookers 
and  entire  personnel.  It  takes  in  sales,  billings, 
collections,  etc.  To  the  leading  branch  through¬ 
out  the  country,  there  will  be  a  first  prize  of  a 
week’s  salary  for  each  individual  in  the  branch ; 
second  prize,  half  week’s  salary  for  each  indi¬ 
vidual  in  that  branch ;  and  third  prize,  a  third 
of  a  week’s  salary  for  each  one  in  the  branch. 
Branches  throughout  the  country  are  divided 
into  five  groups,  with  special  bonuses  for  branch 
manager,  salesmen,  bookers  of  the  leading 
groups  every  2nd,  4th,  6th,  8th,  10th  and  12th 
weeks  of  the  drive  period. 

The  co-operation  of  all  exhibitors  is  requested 
so  that  the  local  office  can  win  the  drive.  With 
a  line-up  of  hit  pictures,  Manager  Weiner  feels 
confident  that  the  local  branch  will  certainly 
be  tops  when  the  drive  ends. 


he  asserted,  but  it  was  the  coming  back  each 
year  to  the  exhibitor,  leaving  him  satisfied,  that 
GB  was  aiming  at ;  GB  would  sell  properly, 
he  declared. 

Bernerd  and  Lee  made  excellent  impressions. 
A1  Boyd,  Fox  managing  director,  was  host,  and 
Edgar  Moss,  Fox  district  manager,  active  on 
the  scene.  Those  present  included  local  ex¬ 
hibitor  leaders  and  some  prominent  first  run 
accounts.  A1  Boyd,  in  a  few  words,  paid 
tribute  to  Hiram  Abrams,  for  the  selling 
methods  of  the  deceased  filmman. 

The  Lee-Bernerd  visit  should  help  GB  in  this 
territory  quite  a  bit. 


Friedlander  Scores 

A1  Friedlander  closed  179  Fox  West  Coast 
theatres  in  Arizona,  California  and  Montana, 
including  the  theatres  of  Evergreen  State 
Amusement  Company,  Oregon  and  Washington, 
on  “March  of  Time.”  Among  the  nationally 
famous  theatres  contracted  for  which  will  ex¬ 
hibit  “March  of  Time”  are  Grauman’s  Chinese, 
Hollywood  ;  Loew’s  State,  Los  Angeles  ;  Loew’s 
Warfield,  San  Francisco;  Fifth  Avenue, 
Seattle ;  Paramount,  Portland,  and  Fox  The¬ 
atre,  Phoenix,  Arizona. 


Compiled  under  the  direction  of  Jack  Green¬ 
berg,  secretary,  with  competent  aides,  the  re¬ 


port  is  the  official  statistical  survey  of  the 
territory. 

It  follows : 

Total  number  theatres .  776 

Seating  capacity  . 671,702 

Seating  capacity,  open . 634,666 

Seating  capacity,  closed  .  37,036 

Theatres,  Eastern  Pennsylvania....  618 

Seating  capacity  . 529,955 

Theatres,  Southern  New  Jersey.  .  .  131 

Seating  capacity  . 529,955 

Theatres,  Delaware  .  27 

Seating  capacity  .  20,304 

Philadelphia  .  197 

Seating  capacity  . 213,811 

Circuit  theatres  (4  or  more) .  303 

Seating  capacity . 367,158 

Affiliated  .  133 

Seating  capacity  . 247,943 

Philadelphia  .  73 

Seating  capacity  . 113,518 

Unaffiliated  circuit  theatres .  121 

Seating  capacity  . 119,215 

Philadelphia  .  15 

Seating  capacity  .  16,215 

Other  independents  .  473 

Seating  capacity  . 304,544 

Philadelphia  .  1Q2 

Seating  capacity  .  84,038 

Closed  theatres  .  47 


Bart  McHugh  Passes 

Passing  of  Bart  McHugh,  January  28,  one 
of  the  real  theatrical  leaders  of  the  city,  was 
mourned  by  the  trade. 

One  of  the  men  who  built  up  the  theatrical 
business  in  the  east,  he  was  respected  by  every¬ 
one.  A  stroke  laid  him  low  and  he  died  soon 
afterwards. 

A  member  of  the  Variety  Club,  his  funeral 
was  attended  by  dignitaries  of  the  state,  city 
and  friends  and  associates. 

At  a  recent  meeting  of  the  board  of  the 
Variety  Club,  a  resolution  expressing  the  con¬ 
dolences  of  the  club  was  passed  and  will  be  sent 
to  the  family  of  the  deceased. 


Unauthorized  Midnites  Hit 

District  Judge  Gibson,  Western  Dis¬ 
trict  of  Pennsylvania,  recently  ruled  in  a 
case  involving  UA,  Metro  and  a  New 
Kenington  exhibitor,  that  written  per¬ 
mission  must  be  obtained  if  midnite 
shows  are  to  be  held  prior  to  6  A.  M.  of 
the  first  scheduled  play  date.  He  also 
ruled  that  oral  permission  is  of  no  value. 

Court  pointed  out  that  including  re¬ 
ceipts  in  gross  total  for  the  first  day 
and  acceptance  by  the  distributor,  un¬ 
knowingly,  does  not  result  in  the  un¬ 
authorized  exhibition  having  been  ap¬ 
proved  by  the  distributor. 

This  will  serve  notice  on  anyone  hav¬ 
ing  other  ideas. 


22 


Feb  1 1 3  5 


THE  PHILADELPHIA  EXHIBITOR 


w 

A  Concise 
National  Survey 

TRADE  IX  REVIEW  < 

Glances  Outside 

» 

the  Territory 

ft - - - - - 

CODE 


PRODUCTION 


Code  Authority  Gives 
Statement  for  1934 

The  Code  Authority  for  the  Motion  Picture 
Industry  has  released  its  1934  report. 


Receipts  from  producers  and  distributors.  $125,620.00 
Receipts  from  exhibitors .  114,560.00 


$240,180.00 

N.  Y.  State  income  tax  collected  at  source.  .  279.32 


Total  receipts  . $240,459.37 

Total  disbursements  .  204,166.25 


Cash  balance,  December  31,  1934  .  $36,293.12 

Reserve  for  rent — Leases .  $5,838.75 

Resei've  for  rent — Month  to  month .  1,451.00 

Cash  balance,  January  1,  1935 .  29,003.37 


$36,293.12 


SUMMARY  OF  DISBURSEMENTS 


Contingent  Funds  . 

Deposits  on  Telephone  and  Keys. 

Furniture  and  Fixtures . 

Office  Equipment  . 

Subscriptions  to  Trade  Papers.  .  .  . 

Salaries  . 

Office  Supplies  . . . 

Printing  . .  ■  • 

Rent  . . . 

Transportation  and  Hotel  Expenses 

Sundries  Expense  . 

Postage  . . 

Telephone  and  Telegraph . 

Light  .  ....... 

Rental  of  Office  Equipment . 

Expense  Reporting  Meetings . 

Insurance  . 

Legal — Accounting  Fees  . 


$  3,075.00 

51.00 
9,730.14 
3,618.98 
128.55 
110,477.69 
4,618.54 
4,553.60 
22,452.73 
16.923.44 
3,570.70 
5,574.58 
9,257.32 
447.96 
1,961.09 
4.804.22 
228.84 
2,691.87 


$204,166.25 


Code  Authority  Budget 
Up  for  Hearing 

Public  hearing  has  been  called  by  the  Na¬ 
tional  Recovery  Administration  on  the  revised 

1934  budget  of  expenses  of  administering  the 
motion  picture  industry  code,  and  the  proposed 

1935  budget.  Hearing  will  be  conducted  by 
Deputy  Administrator  William  P.  Farnsworth, 
Raleigh  Hotel,  Washington,  and  will  be  held 
February  5. 

1934  budget  covers  the  full  calendar  year, 
although  the  Code  Authority  was  not  com¬ 
pletely  organized  and  not  all  of  its  functions 
were  performed  during  the  early  months.  The 
total  1934  budget  amounted  to  $215,972.78;  that 
for  1935  is  divided  into  two  parts,  $171,967.13 
until  June  16,  and  $188,407.88  thereafter. 

Lump-sum  contribution  plan  of  raising  funds, 
used  in  1934,  is  proposed  to  be  continued  during 
1935.  Assessments  are  arranged  so  that  the 
producers  and  the  exhibitors  will  each  con¬ 
tribute  half  the  necessary  funds.  Assessments 
against  producers  would  be  based  on  gross  1934 
domestic  revenue,  ranging  from  $120  for  pro¬ 
ducers  with  less  than  $12,000  business  to  $23,000 
for  those  with  over  $20,000,000  business.  Ex¬ 
hibitors  would  pay  sums  ranging  from  $5 
for  a  theatre  seating  less  than  $500  in  a  town 
under  10,000  population  to  $60  for  a  first-run 
house  in  a  city  of  over  1,000,000.  These  pro¬ 
posed  assessments  are  the  same  as  in  1934. 


Death  of  Premium 
Regulation  Reported  Elsewhere 

Attempts  to  ban  premiums  through  vote  of 
exhibitors  as  allowed  in  the  motion  picture  code 
have  generally  been  defeated.  Last  big  cam¬ 
paign  against  the  practice,  in  Chicago,  came  to 
naught  and  country  is  almost  entirely  free  from 
any  check  on  premiums.  Meanwhile,  more  and 
more  premium  companies  enter  the  field. 


Reorganization  of 
Radio  Not  in  Sight 

RKO-RADIO  is  not  yet  near  the  reorgan¬ 
ization  stage,  it  is  seen.  Report  of  the  receiv¬ 
ers  to  the  Federal  Judge  hearing  the  case  indi¬ 
cated  that  no  plan  has  yet  been  proposed  for 
the  reorganization,  although  there  have  been 
several  reports  along  that  line. 

Meanwhile,  company  and  subsidiaries  continue 
under  receivership. 

Metro  Shows  Nice 
Profit  for  12  Weeks 

Metro-Goldwyn  Pictures  Corporation  shows 
a  profit  of  $1,316,762  for  the  12  weeks  ending 
November  22.  This  is  equivalent  to  $8.75  a 
share  on  preferred  stock. 

Fox  Metropolitan  Playhouses,  Inc.,  showed 
a  loss  of  $580,000  for  the  period  from  January 
1,  1934 — August  17,  1934,  the  receiver’s  report 
indicates. 

Loew’s,  Inc.,  net  for  12  months  ending  No¬ 
vember  22  was  $2,001,308  after  depreciation  and 
taxes.  This  is  a  sizeable  increase. 

Paramount  Refinancing 
Plan  Hits  a  Snag 

Proposed  plan  for  reorganization  of  Para¬ 
mount  hit  a  snag  at  a  recent  hearing  when 
Archibald  Palmer,  representing  some  stock¬ 
holders,  charged  that  the  plan  was  not  for  the 
best  interests  of  the  company,  but  for  the 
creditors. 

Austin  Keough  and  Walter  B.  Cokell  have 
been  elected  to  the  board  of  directors.  Some 
other  names  have  to  be  set. 

Czecho-Slovakia  Opens 
Markets  to  Industry 

Czecho-Slovakia  has  completed  a  deal  whereby 
American  pictures  may  be  imported  into  that 
country. 

Two  years  of  negotiation  lead  to  the  pact. 

All  Seals  Now  Coming 
From  Breen’s  Department 

All  code  seals  will  be  given  out  by  Joseph 
I.  Breen,  in  charge  of  the  production  code  on 
the  coast.  That  division  will  be  devoted  to 
features  with  coast-produced  shorts. 

The  eastern  office  will  still  give  out  seals  for 
shorts  made  in  the  east. 

Tri  Ergon  Review 
Due  in  February 

Review  of  the  appeal  in  the  Tri-Ergon,  Wil¬ 
liam  Fox  dispute  by  the  United  States  Supreme 
Court  is  expected  this  month. 

Delay  is  due  to  the  crowded  calendar. 

DISTRIBUTION 

Other  Suits  Expected 
To  Follow  St.  Louis 

The  industry  expects  other  trust  violation 
suits  to  follow  on  the  heels  of  the  St.  Louis 
indictments.  From  the  coast,  Cleveland,  Phila¬ 
delphia  and  other  sectors  there  is  expectation 
of  further  federal  action. 

State  inquiries  may  also  result. 


Denial  Made  of  Politics 
In  Drive  for  Hays’  Job 

Official  Washington  sources  indicate  that 
there  is  no  desire  on  the  part  of  the  adminis¬ 
tration  to  get  Will  Hays’  job.  Grapevine  re¬ 
ports  and  “inside”  columns  seemed  to  indicate 
the  St.  Louis  investigation  was  linked  with 
intended  ouster  of  Hays  from  his  post  as  head 
of  the  Motion  Picture  Producers  and  Distribu¬ 
tors  of  America. 

Rumors  were  squelched  recently  when  a 
denial  of  any  such  attempt  was  made.  Trade, 
generally,  has  discredited  the  rumors  but  they 
served  as  good  yarns  for  general  public. 

EXHIBITION 

ERPI,  RCA  Reported 
In  Equipment  Field 

Reports  have  both  ERPI  and  RCA  investi¬ 
gating  possibilities  of  complete  servicing  of 
projection  machines,  sound  apparatus,  booths, 
etc.,  with  equipment  sidelines.  While  no  official 
announcement  has  come  from  companies, 
rumors  maintain  an  intention  in  the  new  direc¬ 
tion. 

Legislatures  Think  of 
New  Methods  to  Tax 

As  was  expected,  state  legislatures  every¬ 
where  have  begun  their  attack  on  the  motion 
picture  industry.  Straight  revenue  admission 
taxes,  block  booking  bans,  restriction  of  seat 
sales,  taxes,  sales  taxes  lead  while  there  is  a 
big  variety  from  which  to  choose.  In  a  large 
number  of  cases,  exhibitors  would  absorb  the 
taxes,  which  cannot  be  passed  on. 

State  Can’t  Tax 
ASCAP  Revenues 

A  case  in  Washington  was  recently  decided  in 
favor  of  the  American  Society  of  Composers, 
Authors  and  Publishers. 

Court  rules  that  a  tax  on  music  royalties  was 
illegal  as  technically  ASCAP  was  not  doing 
business  in  the  state. 

National  Board  of 
Review  to  Meet  in  March 

National  Board  of  Review  is  scheduled  to 
hold  its  annual  meeting  in  March  at  the  Hotel 
Pennsylvania. 

March  7-9  are  dates  set. 

Industry  Helps  In 
War  Upon  Crime 

‘‘The  motion  picture  industry  is  engaged  in 
definite  assistance  in  the  nation-wide  attack 
upon  crime,”  Carl  E.  Milliken,  secretary, 
Motion  Picture  Producers  and  Distributors  of 
America,  maintains.  Milliken,  former  Gover¬ 
nor  of  Maine,  and  now  a  principal  aid  to  Will 
H.  Hays,  listed  the  anti-crime  measures  now 
being  practiced  by  the  motion  picture  industry 
in  the  work. 

First  in  Bracker 
Series  Released 

13,083  theatres  now  operating  in  the  United 
States  have  received  the  first  of  the  Bracker 
series  of  “good  will’1-  posters  mailed  by  the 
Motion  Picture  Producers  and  Distributors  of 
America,  Inc.,  for  lobby  display. 


Feb  1 f 35  pg.  23 


WORLD  PREMIERE  FEB.  1st 


THIS  WEEK  great  theatres 
from  coast  to  coast  will 
show  the  first  release  of  THE 
MARCH  OF  TIME.  An¬ 
nouncements  in  lobbies  and  on 
the  screen  have  already 
brought  enthusiastic  comment 
from  theatregoers.  The  pre¬ 
miere  of  this  new  monthly 
series  is  packed  with  more 
box  office  interest  than  the 
introduction  of  any  similar- 
length  subject  in  the  history 
of  the  industry. 

Shrewd  showmen  all  over 
the  country  have  recognized 
in  THE  MARCH  OF  TIME, 
a  new  and  powerful  box  office 
asset.  If  you  haven’t  talked 
to  your  FIRST  DIVISION 
exchange  about  THE  MARCH 
OF  TIME  in  your  theatre,  do 
it  at  once.  Let  the  great 
national  advertising  campaign 


work  for  your  theatre. 
There’s  a  ready-made  audience 
waiting. 

Tbe  March  of  Time  from  Coast  to 
Coast  in  the  Theatres  Operated 
by  These  Circuits 

Loew’s,  Coast  to  Coast 
Poli,  New  England 
Balaban  &  Katz,  Greater  Chicago 
Publix  Great  States,  Indiana  and 
Illinois 

Fox  West  Coast,  California 
Evergreen,  Washington  &  Oregon 
Interstate,  Texas 
World  Amusements,  Minnesota 
Tri-State,  Omaha 
Smalley,  Northern  New  York 
Fox  Theatres  in  Philadelphia 
Harmanus  Bleeker  Hall,  Albany 


Distributed  by 

FIRST  DIVISION 

Harry  H.  Thomas,  Pres. 
Rockefeller  Center,  N.  Y. 


Feb  1 T  3  5  pg.  24 


YOU  LL  TAKE  THEIR  WOI 

LITTLE  ME! 


Feb  1 T 35  pg.  25 


too 


i-V^ 

.  Oft 


say8 


lH'*S 


**& 


,pe* 


tie** 


Vea1 


d« 


Wcm 


x&l 


alict 


eic' 


c?'- 


Art' ;  tie1** 


ue»' 


,4« 


oooft  9tceevt* 


M 


fi®1  V,* 

.  sac**** 


;v£o| 


A*4.!*  »*4 


Gtace 


6® 


,\a»,e 


Co® 


lPats5 


O'"4 


6^' 


VI 


;4e»l 


a»4 


pu*> 


jU^* 


441 


stf*c 


to 


ggsos 


itf* 


li- 


^^e' 


at 


itvte 


■\\ect 


is 


& 


,Uotv ' 


,  t>est  \ 


“5^ 


vi  a£ 


\ot 


vcVv 


s»n 


O' 


ISeaS 


£&<!>; 


^Ctto<?se  «<>  £ 


^e  N\adV  \)ec^ 


Se*S< 


ve^s* 


L\ta°' 


st 


tve 


■V/Si 


;  ideOuw0\d 


>&2$£ 


’»**  i»c\We 


i 


ate 


d  t° 


eo1 


ltvce 


at 


i\ve^ 


aO*, 


s\ve 


sa 


id, 


ao 


tv/o 


\ioV8* 


Si*?: 


t\ve 


*itea 


a.w 


see 

„,heo^®  . 


tYve 


S»* 


ai»*»s 


V* 

i®"’ 


to 


CO 


,TOP 


SO, 


VJ^etV 


to 


CO^O' 


e* 


gsa 


:'G§;:SSa 


^i'  .  / 

=f== 


ttvo^ 


aacsaa 


pro’ 


•ostffl5, 

o'* 


sssas 


teas 


:f»ce. 


tas^°  !_  i^e  *  oftetet’l  ooS^s^81  f 

\  0^etv  tYl*t  **e  \  tVd^W  e  ol 
ao^eS  As  ^e’  L  at tYve  >  ^  ^  °  ctvd-  . 

°ne  att. 

«<*  <tv*  "£  ^teve  V  *  ’ 

itv  ^  •  --reS 's  ^atvd' 


--V.iXvrk-' 

Sp: 


i  $&& 


t\ve 
d*et\ 


tcvo 


twet 


dtetv 


to 


see 


it 


o»c1 


*«"or 


«j8,'«2£ 


"&<*£?»  vltte 


**0*4  W  s  - 

at  ®  ^  -  *e 


dgtoe 


a^  aeatojv  , 


etve^e 


a 


^e\T„ 


VClVA*  y/OO'0® 


o^e 


to 


go' 


ie' 


aTOu  *Ff  ttve  . 
noae  t(votaV 


io 


iaisSssiS 


KvSSavarXOSKGS 


v.Avxsyaw* 


aS'WGassfta 


•sisasaasHSgaiiSaiiSifi 


liisii 


■  - 


iBe 

oassasi^fc  -i  - 


Gaisa^raSG’SiGaira^S'G 


S-Sassassis 


SiSjSMSSSS 


iil 


Viaea  w  gpa  to  seO°  t0  see  ^a  \ 
,eCot4.  ^V^A  fott^ita  *e^6ttte 

w  ?%&**$«#*'** 


uet 


Ott 


/ 


dreo  „  aO1 


sa®5; 


.  ^■^'w3^^iaa;G'a:~ffv.a??;ga:t:-Giwijaa:.isa:-ff 
ffi^;iSa;G:a;<S^S;G?as:':a::SteGa:-gasSe:sS:a--:a:\Soa: 


assasl 


tie 


ifi>:-<ssaa::i 


siaa^sss# 


sss^ga^pjea^P®*. v  ;  A  +\ie  v‘  lVl» 
iilPliililiil  i^e,  _  teVi  ^ 


,eot 


aOc 


sim 


^§sffPaai<?saPass?as? 


to 


do 


tev 


>%GS>:gg?A*h*r@ 


pi* o’ 


d^ee5: 


*K_ 


\ny. 


1136  VINE  STREET 
PHILADELPHIA 


P* 

o^*0: 


at 


26 


Feb  1  ’  3  5 


THE  PHILADELPHIA  EXHIBITOR 


YORK 


Cleon  Miller,  Strand,  put  on  quite  a  cam¬ 
paign  to  exploit  "Imitation  of  Life.”  He 
tied  in  with  the  Aunt  Jemima  color  poster 
contest,  staged  by  the  Quaker  Oats  Com¬ 
pany.  4000  additional  circulars  were  dis¬ 
tributed  in  the  schools.  A  teaser  cam¬ 
paign  was  conducted  in  the  local  papers 
playing  on  the  angle  of  mother  and  daugh¬ 
ter  rivals  in  love. 

Thelma  Kopp,  attractive  cashier,  Capitol,  has 
been  married  a  year  an  d  a  half.  Knot 
was  tied  in  Sandusky,  Ohio,  and  she  is 
now  known  as  Mrs.  Bennie  Gotlob. 

250  souvenir  postcard  folders  of  India, 
mailed  to  school  teachers  in  the  city, 
formed  the  nucleus  of  the  exploitation 
campaign  on  "Lives  of  a  Bengal  Lancer 


With 

CANDY 

HANDY 

“The  Show’s  a  Wow!” 


Keep  “ America'1  s  Best” 

CANDY 

HANDY 

thru  a  Berio  Candy  Vendor 


Your  Patrons  will  appreciate  this 
added  Service 


Your  Account  will  welcome  this 
added  Revenue 


Berio  Installations  Made  in 
Finishes  to  Harmonize  with 
Your  Interior 

beITlo 

VENDING 

COMPANY 

1518  N.  Broad  St.,  Phila. 

POPLAR  6011 

Specializing  in  Candy 
Vending  Equipment 
for  the  Theatre  Trade! 


NEW  YORK  BALTIMORE 

SCRANTON  WASHINGTON 

ALLENTOWN  CLEVELAND 

PITTSBURGH  CINCINNATI 


put  on  by  Abe  Halle  when  it  played  the 
Capitol. 

Sid  Poppay,  Rialto,  sold  the  blow  by  blow 
pictures  of  the  King  Levinsky-Max  Baer 
fight  with  special  window  cards. 

Louis  J.  Appell  has  been  elected  vice-presi¬ 
dent  of  the  York  National  Bank  and  Trust 
Company.  He  succeeds  Dr.  Henry  Nes. 
This  is  a  distinct  honor  for  the  former  ex¬ 
hibitor  who  has  many  friends  in  the  in¬ 
dustry. 

Bill  Israel,  district  manager,  and  Cleon  Miller, 
Strand,  have  completed  all  plans  for  stag¬ 
ing  amateur  radio  nights  on  the  local 
radio  station  with  a  three  day  contract  at 
the  Strand  for  the  winner. 

Sid  Poppay,  Ritz,  in  conjunction  with  Mil¬ 
ler  h  as  inaugurated  a  system  of  direct  mail 
advertising  covering  the  rural  routes  lead¬ 
ing  out  of  York. 

Cleon  Miller  made  a  big  splurge  on  the  short, 


“A  Day  in  the  Life  of  Dionne  Quintup¬ 
lets,  sending  out  five  girls  in  nurses  uni¬ 
forms  each  pushing  a  perambulator,  bear¬ 
ing  the  name  of  one  of  the  quintuplets, 
and  a  doll. 

Cleon  Miller,  Strand,  gave  Abe  Hall,  Capi¬ 
tol,  a  boost  when  he  played  Bing  Crosby’s 
latest,  by  displaying  a  sign  on  the  stage 
of  the  Strand  calling  attention  to  the  open¬ 
ing. 


Get  Your  Dates  In  Now  For 

Pop  Korson  Birthday  Drive 

JANUARY  IS  —  MARCH  IS 


It  is  possible  to  buy  anything  at 

any  price  but  when  quality  is 

considered  smart  showmen  are 

glad  to  pay  the  difference.  There 

is  a  difference  between  JUST 

Printing  and  Good  Printing.  That 

difference  is  one  of  the  reasons 

why  National  Penn  Printing 

Company  is  the  leader  in  the 

field.  It  takes  more  than  just 

paper,  ink  and  type  to  turn  out 

Real  Printing.  »  »  »  »  » 

National  Penn  National  Kline 

Printing  Co.  Poster  Co. 

1233  VINE  STREET  1307  VINE  STREET 

PHILADELPHIA  PHILADELPHIA 

OSCAR  LIBROS  AL  BLOFSON  SIMON  LIBROS 

THE  PHILADELPHIA  EXHIBITOR 


Feb  1 1 3  5 


27 


Judge  George  A.  Welsh  Grants  Injunction 
Preventing  Checks  on  Double  Features 


Says  Defendants  Have  Entered  Into  Combination  to 
Restrain  Interstate  Commerce — Sherman,  Clayton  Acts 
Violated — Appeal  Certain 

Judge  George  A.  Welsh,  District  Court,  Eastern  District  of  Pennsylvania,  has 
handed  down  his  decision  in  the  double  feature  case  heard  several  months  ago.  He 
has  granted  an  injunction  to  Harry  and  Louis  Perelman,  individually  and  as  co¬ 
partners,  against  Warner  Brothers  Pictures,  Inc.,  First  National  Pictures,  Inc.,  Vita- 
graph,  Inc.,  RKO  Distributing  Corporation,  Paramount  Publix  Corporation,  Para¬ 
mount  Pictures  Distributing  Corporation,  Metro-Goldwyn-Mayer  Distributing  Cor¬ 
poration,  Fox  Film  Corporation,  United  Artists  Corporation,  defendants,  com¬ 
manding  the  defendants  to  cease  and  discontinue  their  agreement,  combination  and 
conspiracy  to  prohibit  use  of  their  pictures  on  double  feature  programs. 


Trade  Wonders 


Following  the  decision  of  Judge 
Welsh,  the  trade  wondered  whether  a 
deluge  of  doubles  would  follow  or 
whether  a  writ  of  supersedeas  would  be 
granted,  staying  the  injunction.  In  any 
event,  an  appeal  was  certain  to  the  Cir¬ 
cuit  Court. 

Meanwhile,  exchangemen  would  not 
comment  on  the  verdict  officially. 


The  Court’s  Decision 


OPINION  SUR  FINAL  HEARING 
Welsh,  J. 

This  case  presents  features  so  important  to  the 
legal,  cultural,  and  the  moral  issues  that  are  before 
our  country  today  that  a  Chancellor  would  not  be 
doing  his  full  duty  if  he  failed  in  an  opinion  to  treat 
the  subject  having  in  mind  a  full  recognition  of  these 
facts.  The  Court  wants  to  take  occasion  to  express 
to  the  learned  counsel  on  both  sides,  and  to  the  very 
estimable  witnesses  who  appeared  before  him,  his 
appreciation  of  their  learning  and  willingness  to 
impart  information  and  suggestions. 

The  plaintiffs  ask  for  an  injunction  against  the 
defendants  alleging  violation  of  the  anti-trust  laws 
of  the  United  States.  Plaintiffs  allege  and  defendants 
admit  that  the  contracts  between  the  parties  contain 
a  prohibition  against  what  is  known  as  “Double 
Feature.”  This  is  an  expression  well  known  in  the 
motion  picture  world.  Both  of  the  contending  parties 
consider  the  question  as  vital.  Plaintiffs  claim  that 
without  the  ability  to  present  a  “double  feature” 
program  they  are  unable  to  meet  the  serious  com¬ 
petition  that  the  defendants  themselves  have  set  up 
in  the  business,  brought  about  by  the  introduction 
of  the  vaudeville  and  theatrical  features  used  by  the 
defendants  in  large  central  areas  in  what  are  called 
de  luxe  houses.  Testimony  was  introduced  tracing 
the  history  of  the  motion  picture  industry  from  its 
earliest  inception  to  the  present  day.  Both  plaintiffs 
and  defendants  are  in  general  agreement  so  far  as 
this  history  is  concerned.  There  is  no  doubt  in  the 
mind  of  the  Chancellor  that  the  present  conditions 
so  far  as  the  double  feature  program  is  concerned 
was  actually  brought  about  in  the  way  that  has  been 
described. 

The  evidence  shows  that  the  double  feature  pro¬ 
gram  has  grown  enormously  throughout  the  United 
States  and  that  in  many  areas  the  defendants  them¬ 
selves  resort  to  it.  The  evidence  also  shows  that  for 
some  years  the  defendants,  who  have  been  described 
as  the  major  producers,  have  been  trying  in  every 
possible  way  to  restrict  this  practice.  In  practically 
every  contract  put  out  by  the  defendants  in  certain 
areas  (including  the  area  in  this  jurisdiction)  the 
exhibitor  is  obliged  to  agree  under  certain  reserved 
penalties  that  no  double  feature  will  be  shown. 
Plaintiffs  by  evidence  produced  showed  that  by  the 
control  that  the  defendants  have  over  the  major 
production  of  pictures  they,  the  plaintiffs,  could  not 
carry  on  their  business  as  exhibitors  without  the 
pictures  controlled  by  the  defendants.  This  situa¬ 
tion  places  the  defendants  in  a  peculiarly  strategic 
position  to  dominate  the  whole  situation.  The  Chan¬ 
cellor  was  deeply  impressed  with  the  fact  that  by 
reason  of  the  tremendous  concentration  of  resources 
that  are  in  the  power  and  control  of  these  defendants 
they  are  able  to  absolutely  dictate  their  own  terms 
and  conditions  upon  which  an  exhibitor  may  do  busi¬ 
ness  with  them.  It  is  this  serious  situation  that 
causes  the  Chancellor  to  weigh  fully  every  fact  bear¬ 
ing  on  the  important  questions  at  issue.  The  motion 
picture  industry,  next  to  the  Church  and  school, 
touches  our  people  most  intimately.  The  industry 
has  such  possibilities  for  good  or  evil  in  our  civiliza¬ 
tion  of  today  that  all  of  us  who  have  to  do  with  any 
phase  of  the  industry  should  weigh  carefully  our 
motives  and  consider  carefully  the  effect  of  our 
actions  and  judgments. 

Reference  has  been  made  to  the  present  domina¬ 
tion  of  the  industry  by  the  defendants.  It  is  not 
intended  to  be  implied  that  the  domination  has  been 
secured  by  unlawful  means.  Legitimate  economic 
laws  may  have  produced  that  condition.  But  the 
fact  is  inescapable  that  such  a  condition,  however 
caused,  does  exist.  Therefore,  the  action  of  the 
defendants,  sc  far  as  the  probable  effect  of  the  double 
feature  prohibition  in  the  contract  is  concerned, 
must  be  considered  in  the  light  of  that  truth.  If 


the  complainants  were  able  to  have  a  wide  range 
of  selection,  and  a  freedom  of  choice  unrestricted  by 
economic  conditions,  the  action  of  the  defendants 
complained  of  might  not  be  so  injurious  upon  the 
complainants  and  the  public. 

During  the  progress  of  the  hearings  objection  was 
made  by  the  defendants  to  the  Chancellor  consider¬ 
ing  the  public  aspect  of  the  question.  Yet  this  sub¬ 
ject  could  not  be  fairly  and  properly  considered  if 
the  public  viewpoint  and  the  public  interest  were 
eliminated.  The  public  is  vitally  interested  in  a  free 
and  uninterrupted  flow  of  commerce  and  a  free  and 
uninterrupted  right  of  contract.  Congress  has  taken 
the  means  through  approved  legislation  to  secure 
both.  Only  by  judicial  recognition  of  the  anti-trust 
legislation  of  Congress  can  the  rights  of  the  parties 
and  the  public  be  conserved.  These  rights  are  not 
only  commercial,  having  their  roots  in  the  soil  of 
trade,  but  they  are  cultural  to  a  marked  degree.  The 
Chancellor  watched  with  close  attention  the  unfolding 
of  the  facts  in  this  case  by  the  various  witnesses. 
He  could  not  but  be  impressed  with  a  sense  of  un¬ 
easiness  at  the  conditions  as  they  were  revealed. 
What  impressed  him  most  was  the  already  almost 
complete  domination  of  the  industry  by  the  defendants, 
and  a  realization  that  if  this  domination  were  to  go 
unchecked,  or  be  further  extended,  the  opportunity 
for  the  expression  of  the  cultural  life  of  our  great 
Nation  would  be  controlled  completely  by  a  small 
group  who  might  or  might  not  be  representative  of 
the  aspirations  and  inspirations  of  our  people.  The 
Chancellor  was  irresistibly  forced  to  the  conclusion 
that  if  the  restraints  of  trade  and  commerce  practiced 
by  the  defendants  in  their  contracts  now  complained 
of  were  permitted  to  continue  the  independent  pro¬ 
ducer  and  the  independent  exhibitor  would  be  greatly 
injured  and  interfered  with,  and  the  public  welfare 
impaired.  This  is  particularly  true  just  at  this  time 
when  the  economic  conditions  are  such  that  if  the 
independent  producer  and  the  independent  exhibitor 
are  permitted  to  be  handicapped  in  the  manner  com¬ 
plained  of  they  will  not  be  able  to  survive,  and  if 
destroyed  it  might  be  a  long  time  before  the  monopo¬ 
listic  control  and  domination  could  be  challenged  or 
broken. 

Defendants  contend  that  the  double  feature  policy 
complained  of  lowers  the  efficiency  of  the  industry  in 
that  it  tends  to  cheapen  intrinsically  and  intellectually 
the  product.  Their  motive,  from  their  viewpoint, 
does  not  control  when  the  evidence  shows  that  the 
effect  of  their  actions  results  in  a  violation  of  Federal 
legislation  on  the  subject. 

Defendants  further  contend  that  there  was  no  con¬ 
spiracy  on  the  part  of  the  defendants  to  do  the  thing 
complained  of.  However,  from  all  of  the  evidence 
produced  showing  the  discussion  of  this  matter,  the 
purposes  desired  to  be  obtained  by  the  defendants, 
the  means  of  combatting  the  double  feature  program, 
the  unanimity  of  action,  the  Chancellor  has  no  hesi¬ 
tation  in  saving  that  this  unanimity  of  action  was 
not  a  coincidence  but.  in  his  opinion,  a  well  defined, 
well  thought  out.  well  studied  intent  to  accomplish 
a  Purpose  prohibited  by  the  Federal  laws. 

From  the  facts  as  testified  to  the  Court  makes  the 
following  Findings  of  Fact: 

1.  Plaintiff  at  the  time  of  filing  his  Bill  of  Com¬ 
plaint  and  prior  thereto  was  a  co-partner  with  Louis 
Perelman,  which  co-partnership  owned,  and  operated 
two  independent  motion  picture  theatres  within  the 
City  of  Philadelphia. 

2.  The  defendants,  Vitagraph,  Inc.,  RKO  Distribut¬ 
ing  Corporation,  Paramount  Pictures  Distributing 
Corporation,  Metro-Goldwyn-Maver  Distributing  Cor¬ 
poration,  Fox  Films  Corporation,  and  United  Ar¬ 
tists  Corporation,  are  distributors  of  motion  pic¬ 
tures  produced  and  distributed  in  interstate  com¬ 
merce. 

3..  Defendants,  in  their  contracts  for  the  sale  or 
leasing  of  feature  pictures,  have  inserted  clauses  to 
the  ffect  that  the  feature  picture  so  sold  or  leased 
may  not  be  exhibited  in  conjunction  with  any  other 
feature  picture  on  a  double  feature  program. 


The  court  also  found  conspiracy,  restraint 
of  trade,  tendency  to  create  monopoly,  viola¬ 
tion  of  the  Sherman  anti-trust  act  and  Clayton 
act,  threat  of  loss  or  damage  to  the  plain¬ 
tiffs  because  of  the  combination  and  conspiracy. 
It  finds  the  plaintiff  has  a  right  to  maintain 
the  present  action. 

A  decree  may  be  prepared  by  counsel  in  con¬ 
formity  with  the  findings  and  conclusions  in 
the  verdict. 

(A  complete  opinion  from  Judge  Welsh  will 
be  found  on  this  page). 

It  was  certain,  at  press  time,  that  the  de¬ 
fendants  would  ask  for  a  supersedeas,  to  stay 
the  injunction  until  the  determination  of  an 
appeal  to  the  Circuit  Court. 


4.  The  violation  of  said  provision  by  an  exhibitor 
party  thereto  constitutes  a  breach  of  such  contract 
and  gives  the  defendants  the  right  to  withhold  the 
delivery  of  films  contracted  for,  or  to  otherwise 
penalize  the  exhibitor  by  postponing  the  availability 
of  pictures. 

5.  The  exhibition  of  motion  pictures  is  conducted 
by  two  classes  of  exhibitors,  viz,  (a)  through  theatres 
owned  and/or  controlled  and/or  operated  by  com¬ 
panies  producing  motion  picture  films  or  their  sub¬ 
sidiary  companies,  such  exhibition  theatres  being 
commonly  known  as  affiliated  theatres  and  (b) 
through  theatres  operated  by  those  having  no  con¬ 
nection  with  producing  companies,  such  theatres 
being  commonly  known  as  independent  theatres  or 
Independent  Exhibitors. 

6.  The  affiliated  theatres  operate  large  and  impor¬ 
tant  theatres  in  the  City  of  Philadelphia  and  vicinity 
and  enjoy  the  privilege  of  early  exhibition  of  feature 
pictures  distributed  by  the  defendants.  When  said 
features  are  released  to  the  plaintiff  and  other  inde¬ 
pendent  exhibitors,  they  have  lost  some  of  their 
commercial  value.  The  plaintiff  and  other  indepen¬ 
dent  exhibitors  have  been  able  to  secure  greater  box- 
office  returns  by  the  exhibition  of  “double  feature” 
programs  than  by  the  exhibition  of  single  feature 
programs  and  the  effect  of  prohibiting  the  exhibition 
of  “double  feature”  programs  is  to  reduce  their 
income. 

7.  Plaintiff  and  other  independent  exhibitors  have 
exhibited  two  feature  pictures  on  a  single  program 
as  an  additional  attraction  to  their  patrons  to  over¬ 
come  the  reduced  attractiveness  of  feature  pictures 
previously  shown  in  theatres  enjoying  the  early 
exhibition  privileges. 

8.  Plaintiff  and  other  independent  exhibitors  con¬ 
tract  for  pictures  distributed  by  defendants  under  a 
system  known  as  “block  booking,”  that  is,  the  leasing 
of  a  number  or  group  of  pictures,  the  subjects,  titles 
or  time  of  availability  of  which  are  not  known  when 
the  contract  is  made. 

9.  The  producers  of  motion  pictures  are  divided 
into  two  classes  ;  one  commonly  known  as  “major” 
producers  and  the  other  commonly  known  as  “inde¬ 
pendent”  producers.  All  the  defendants  are  either 
“major”  producers  or  are  the  distributors  of  the 
motion  pictures  produced  by  the  “major”  producers. 
The  defendants  produce  and  distribute  a  great  major¬ 
ity  of  all  feature  films  and  short  subject  films  pro¬ 
duced  and  exhibited  in  the  United  States. 

10.  The  films  distributed  by  the  defendants  and 
exhibited  by  the  plaintiff  and  others  in  Philadelphia 
are  received  into  Pennsylvania  from  other  states  and 
are  the  subject  interstate  commerce. 

( See  page  33) 


28 


Feb  1'35 


THE  PHILADELPHIA  EXHIBITOR 


Heard  In ' 


V 


INE  STREET 


Dave  Barrist 
Comes  Back 


Masterpiece  will  distribute  "Secrets  of  China¬ 
town”  in  this  territory. 

Dave  Barrist  is  due  back  from  an  1  8-day  trip 
this  weekend.  Charlie  Goodwin  hops  to 
the  West  Indies  with  the  Mrs.  February  20. 

Southward  bound  later  this  month  is  Lewen 
Pizor,  MPTO  president. 

Ben  Harris,  Masterpiece,  says  "Say  it  with 
dates  for  Pop  Korson  drive.”  He  also 
says  his  eldest  son  Jack  has  been  honored 
in  Central  High.  Ben  is  kept  busy  these 
days  with  1 6  prints  of  the  Levinsky-Baer 
fight  working  in  the  territory.  The  show 
got  plenty  of  time  from  the  S-W  circuit. 

Masterpiece  has  received  "Man's  Best 
Friend,”  a  dog  picture,  as  well  as  "The 
Flying  Pilot,"  with  Richard  Talmadge. 
Both  shows  are  knockout,  “Pop”  Korson 
declares. 

Mr.  and  Mrs.  Ely  Epstein  and  son  escaped 
from  the  flames  when  fire  destroyed  the 
Bryn  Mawr  apartments  this  week.  They 
had  a  tough  time  of  it,  but  the  firemen 
took  care  of  things  after  Ely  tried  to  dash 
into  the  burning  building  to  save  his  fam¬ 
ily.  The  RKO  salesman  is  receiving  the 
sympathy  of  friends. 

Seen  on  the  street:  Leonard  Schlesinger, 
Ted  Schlanger,  Adelmo  Vanni  and  Dave 
Miller,  all  S-W  executives. 

Nick  Power,  Doylestownite,  was  also  a  street 
visitor. 

Charlie  Goodwin  enthuses  over  his  neW 
premium  deal  at  Quality. 

The  boys  who  haul  their  film  on  their  own 
got  a  noseful  when  the  big  snow  broke. 

Murray  Beier,  at  Preferred,  is  just  about  set 
with  his  1935-1936  product.  He  will  have 
a  big  announcement  to  make  soon.  In 
addition,  he  will  have  a  regular  release 
schedule  of  his  current  product  the  mid¬ 
dle  of  the  month.  He  has  great  plans  for 
the  future,  some  of  which  will  surprise 
exhibitors. 

Charles  Zagrans  is  raving  about  RKO’s  “Gig- 
olette.” 

Frank  McNamee,  the  RKO  sire,  has  been 
hopping  out  of  town  quite  a  bit  of  late. 

Iz  Rappaport,  the  Baltimore  hermit,  came  in 
for  the  Schwartz  dinner.  He  renewed 
acquaintances. 

Joe  Engel,  the  Universal  chieftain,  says  "The 
Good  Fairy”  will  knock  them  all  dead.  He 
is  an  authority  on  the  subject. 

Jim  Clark,  president.  National  Film  Carriers, 
Inc.,  will  attend  the  convention  of  that 
body  at  the  Hotel  Roosevelt,  New  Orleans, 
February  25. 

A1  Davis,  with  new  automobile,  offers  drives 
for  dates.  For  a  date  on  "Bachelor  of 
Arts,”  he  would  probably  drive  anyone 
anywhere. 

James  Clark,  Horlacher,  is  in  receipt  of  a 
letter  of  thanks  from  Mrs.  George  H. 
Earle,  wife  of  the  governor,  for  his  work 
on  the  recent  Variety  Club  showing  at  the 
Karlton.  James  was  on  the  air  this  week, 
over  KYW,  speaking  on  the  President's 
Birthday  Ball.  He  was  a  member  of  the 
All-Philadelphia  committee. 

Louis  “Whitey”  Molitch  was  active  in  sale 
of  tickets  for  the  President  Roosevelt 
Birthday  Party.  It  was  held  January  30, 
with  proceeds  going  to  charity.  Many  Vine 


Streeters  as  well  as  local  theatres  aided 
the  drive. 

John  Golder  was  all  smiles  because  Holly¬ 
wood's  "High  School  Girl"  got  a  date 
from  the  Park,  Reading.  Show  will  make 
new  records,  says  John,  and  exhibs  who 
saw  it  back  him  up.  Meanwhile,  his  Bob 
Steeles  and  Tom  Tylers  are  going  good  as 
well  as  his  Liberty’s  "School  for  Girls”  and 
others. 

At  Gold  Medal,  with  Harry  LaVine  in  the 
saddle,  things  were  humming.  "Little 
Men’s"  date  at  the  Karlton  gave  them 
plenty  to  talk  about,  while  the  Big  Boy 
Williams  westerns  also  got  plenty  of  time. 
The  new  Tom  Mix  serial  is  awaited  by  the 
exchange  from  Mascot.  Mrs.  Lucchese 
expects  big  things  from  it. 

At  Capital,  Eddie  Gabriel  was  enthused  be¬ 
cause  of  the  number  of  repeat  bookings 
on  "The  Fighting  Priest.”  Exhibs  are 
writing  for  it,  he  says,  and  he  also  points 
out  that  the  exchange  has  plenty  of  one- 
two-  and  three-novelty  reelers,  including 
a  honey  on  “Olympic  Sports."  His  series 
of  single  reel  color  shorts  has  been  get¬ 
ting  plenty  of  Stanley-Warner  time,  in¬ 
cluding  downtown  theatres.  “Are  We 
Civilized,”  the  feature,  is  available  for 
booking  as  well,  but  Eddie  says  that  the 
exchange's  specialty  is  shorts.  "Are  We 
Civilized"  played  its  downtown  run  at  the 
Europa. 

Sir  Harry  Weisbrod  points  out  that  "The 
Iron  Duke,”  with  George  Arliss,  will  be 
around  soon  and  his  local  accounts  should 
bear  that  in  mind.  He  is  quite  enthused 
over  GB  product,  as  his  local  boss,  Herb 
Given. 

Charles  Zagrans,  he  of  the  nimble  flute,  is 
quite  enthused  over  the  business  of 
RKO’s  "Little  Minister.”  It  was  certainly 
in  a  class  by  itself,  he  maintains.  Zagrans 
is  a  violin  player  as  well,  drawing  a  mean 
bow. 

Basil  Ziegler,  local  code  board  secretary,  was 
ill  but  kept  right  on  with  his  work.  This 
is  official. 

Miss  Malakoff,  Ziegler’s  efficient  secretary, 
was  enthused  over  the  snow.  She  is  an 
outdoor  enthusiast. 

Para’s  current  drive  has  the  entire  force 
stepping,  with  exchange  chief  Earle  Swei- 
gert  predicting  1st  place  for  the  exchange. 

Stanley-Warner  took  back  the  Earle  Theatre 
after  two  years  of  absence,  with  Bill 
Haines  going  in  as  manager  of  the  theatre. 
Joe  Feldman  is  now  at  the  Grange.  House 
cut  prices,  as  predicted,  same  time.  Artie 
Cohn  still  handling  ads  and  publicity  under 
Harry  Goldberg’s  supervision. 

Adeline  Luber,  Paramount,  thinks  it  is  much 
warmer  in  the  south. 

Mrs.  Lucchese  enthused  because  of  the  way 
business  has  been  coming  into  Gold  Medal. 

Harry  Lewis,  censor  chief  at  Metro,  slipped 
on  the  ice,  fell  and  broke  his  leg  in  two 
places.  He  will  be  laid  up  for  6-8  weeks. 
His  friends  are  sorry  to  hear  of  the  acci¬ 
dent  and  hope  that  he  will  be  well  soon. 

A1  Davis,  Fox,  was  host  to  Superintendent  of 
Police  LeStrange  when  a  single,  safety 
reel  was  unveiled  to  a  few  invited  ex¬ 
hibitors.  The  reaction  was  splendid  and 
co-operation  promised. 

Lew  Lang  is  now  attached  to  the  National 
Penn  Printing  Company. 

Gold  Medal  was  all  enthused  because  of  "Lit¬ 
tle  Men”  going  into  the  Karlton,  Febru¬ 
ary  8.  This  is  a  break  for  the  exchange 
and  the  first  date  for  any  inde  show  in 
many,  many  months.  Mascot  is  pleased 
as  well. 


Joe  Price  denies  that  anyone  is  taking  over 
any  of  his  theatres,  thus  squelching  the 
rumor  carried  last  issue.  Joe  is  still  do¬ 
ing  business  at  the  same  old  stands,  Eagle 
and  Howard. 

Jack  Ungerfeld,  who  hops  down  into  the 
street  from  Palmerton  every  so  often,  is 
getting  a  new  car  so  that  the  upstate  drifts 
won’t  stop  him.  Mrs.  Ungerfeld  is  quite 
pleased. 

Edgar  Moss  finally  held  his  big  open  house 
with  40  present.  Fred  Felt  was  toast¬ 
master,  with  all  the  Felts  participating. 
The  Fox  district  manager  was  a  good  host, 
with  Mrs.  Moss  sitting  up  stairs  patiently 
knitting  all  evening,  despite  the  noise.  This 
winds  up  the  Moss  social  schedule. 

Emily  Widhsan,  head  inspectress  at  Colum¬ 
bia,  and  the  oldest  employee  in  point  of 
service  in  the  exchange,  will  be  married 
February  20  to  Martin  McDonald,  at¬ 
tached  to  the  department  of  Civil  Service, 
City  of  Philadelphia,  in  a  detective  capac¬ 
ity.  Miss  Widhsan  leaves  February  9. 

Mr.  and  Mrs.  Bill  Doyle,  Universal,  drove 
down  South,  drove  back  again  after  a 
pleasant  trip. 

Lewen  Pizor,  president,  MPTO,  announces 
that  he  is  at  the  headquarters  of  the  or¬ 
ganization,  every  day  except  Wednesday, 
to  meet  all  exhibitors  and  hear  all  griev¬ 
ances  and  complaints.  He  urges  that  ex¬ 
hibs  take  advantage. 

Charles  Rosenzweig,  who  recently  resigned 
as  sales  manager  for  First  Division,  was 
well  known  here. 

Edgar  Moss  hops  to  Chicago,  February  10- 
11 ,  to  attend  a  district  managers’  meeting 
of  Fox  chieftains. 

Sam  Rosen,  FD  manager,  is  proud  because 
Leonard,  his  son,  graduates  from  Camden 
High,  with  honors.  He  goes  to  Penn  State 
in  the  fall  to  study  optometry. 

Action  Pictures  has  received  the  second  of 
its  James  Oliver  Curwood  westerns, 
"Northern  Frontier,”  now  ready  for  book¬ 
ing,  Mrs.  Given  reports.  First  got  a  big 
hand  from  the  trade. 

Jack  Fier  and  Morris  Goodman,  Mascot,  were 
visitors  in  town. 

Oscar  Neufeld  broke  a  long-standing  record 
by  wearing  a  hat  and  overcoat  first  time 
in  25  years. 

Apex  Garage,  fighting  the  big  snow,  reports 
100%  service  to  all  exhibitors. 

Fox  isn’t  serving  disc  accounts  any  more. 

Sam  Gross,  the  Foxite,  drove  to  New  York, 
admires  Jersey  roads. 

The  Dave  Millers  have  moved  into  town. 

Jack  Engel  has  a  new  flame. 

Harry  Freeman  and  Harold  Seidenberg,  Fox, 
are  getting  to  be  quite  some  men  about 
town. 

Hannah  Resnick  and  Esther  Diamond,  Fox, 
were  flower  girls  at  the  recent  Variety 
luncheon. 

Quite  a  few  of  the  boys  attended  the  Sports 
dinner  held  this  week  at  which  Governors 
Earle  and  Hoffman  were  present. 

Dorothy  Burreson  came  back  from  a  3-city 
trip. 

Ben  Kassoy  is  recovering  from  his  appendix 
operation. 

Vine  Street  took  the  decision  on  double 
features  quietly  as  if  it  wasn’t  a,  surprise. 

The  Becketts  will  have  more  to  say  next 
issue. 

John  Hendrick  plays  the  violin. 


THE  PHILADELPHIA  EXHIBITOR 


Feb  1  ’  3  5 


29 


18,263  Theatres  Listed  in  Annual  Survey; 
14,552  Houses  Open,  Film  Report  Shows 


“March  of  Time ” 


1st  issue  of  the  “March  of  Time,”  un¬ 
veiled  this  week,  bears  out  the  predic¬ 
tions  made  by  the  sponsors.  The  two- 
reeler  is  filled  with  punches,  should 
be  a  worthy  addition  to  any  program. 

Clips  pertain  to  speakeasies  and  de¬ 
parture  of  prohibition;  Japan’s  war  and 
armament  problem;  constitutionality  of 
the  NRA,  showing  the  York  case; 
France’s  debt  to  the  U.  S.;  New  York 
opera  opening;  London’s  tariff  problem, 
all,  of  course,  handled  well  from  the 
editorial  and  explanatory  standpoint. 

Release  date  is  February  1. 


'  Heard  In ' 


C 


ROSSTOWN 

Lewis  Is 
Better  Here 


Mort  Lewis,  Atlantic  City  exhibitor,  was  ill 
in  Jefferson  Hospital  here,  but  is  better. 

Daughter  of  Mr.  and  Mrs.  Frank  Gravatte 
is  still  seriously  ill  in  Atlantic  City. 

Ben  Golder  departed  for  Florida. 

Mr.  and  Mrs.  Ben  Fertel  (they  are  to  be  wed 

February  3)  go  to  honeymoon  in  Florida. 
She  is  the  daughter  of  Morris  Gerson,  ex¬ 
hibitor. 

John  Bennett,  22  years  a  doorman  at  the 
Colonial  Theatre,  Germantown,  has  been 
in  service  one  of  longest  terms  in  city. 

New  Theatre  of  Philadelphia  held  a  showing 
of  “Poil  de  Carrote”  as  benefit,  last  Sun¬ 
day. 

Father  of  Mrs.  Dave  Weshner,  Stanley-War- 
ner,  passed  away  recently. 

J.  A.  Kraker,  Ross  Federal,  will  be  married 
13  years  February  1.  A  celebration  is  in 
order. 

Herman  Siplet,  new  Warner  manager,  North¬ 
eastern  Theatre,  and  Mrs.  Siplet,  recently 
celebrated  their  first  wedding  anniversary 
at  Atlantic  City. 

Joan  Ann  Warner  is  a  new  arrival  at  the 
home  of  Joseph  Warner,  assistant  man¬ 
ager,  Imperial.  Joan  beat  the  New  Year 
to  it,  December  30. 

Joe  Bergin  held  an  after-school  matinee  for 
school  children  at  the  Felton  to  relieve 
Saturday  pressure  on  “Bright  Eyes.’’ 

L,  C.  Hetelson,  formerly  assistant  manager, 
Penn,  is  now  running  the  Colonial. 

Michael  Felt  is  re-seating  his  Chelten  Ave¬ 
nue  Allen. 

W,  C.  Hunt,  is  putting  RCA  Victor  High 
Fidelity  in  his  Casino,  Wildwood,  N.  J. 

Trans  Lux  has  been  doing  a  fair  business 
since  opening,  with  some  report  of  it  go¬ 
ing  to  a  split  week  policy. 

A  new  theatre  is  rumored  for  the  Audubon, 
N.  J.,  sector,  following  some  changes  of 
ownership  of  a  theatre  building  in  that 
district. 

Harry  Evans,  Tower  City  American  Theatre, 
passed  away  recently.  He  was  well  known. 


1935  Tabulation  from  Industry’s  Statistical  Division 
Proves  Independent  Strength — Circuits  Reduced  to 
2,073,  Unaffiliated  16,190 

Annual  survey  taken  by  the  combined  Film  Boards  of  Trade,  as  of  January, 
1935,  shows  the  tremendous  strength  of  independent  theatres  as  opposed  to  circuit 
houses. 


Frank  Henry  now  has  the  Community,  Mor- 
risville,  Ed  Hulse  having  withdrawn. 

Jersey’s  proposed  sales  tax  would  hit  the 
theatres. 

Tower  went  into  a  weekend  vaudeville  pol¬ 
icy,  with  Arthur  Fisher  booking. 

Cold  and  snow  socked  the  theatres  plenty, 
downtown  being  especially  hit. 

Roxy-Mastbaum  shifts  over  to  a  Thursday 
opening  policy,  the  Friday  opening  being 
out  because  of  Roxy  rehearsing  his  Sat¬ 
urday  radio  show.  House  also  nicks  its 
present  tariff  a  bit,  with  a  lower  admis¬ 
sion  earlier  in  the  day  and  a  few  pennies 
off  the  top  night  price.  Meanwhile,  trade 
dailies  carry  rumors  of  Roxy  returning  to 
New  York  operation  either  with  Warners 
or  Rockefellers. 

Frank  Walker,  C  omerfordite,  is  mentioned 
on  the  proposed  Paramount  board. 

George  Fishman  looks  as  if  he  is  getting 
thinner. 

I.  Zatkin,  formerly  a  local  exhib,  is  man¬ 
aging  the  Roosevelt  Theatre,  Beacon,  N.  Y. 

Dave  Shapiro  is  reported  acquiring  some 
more  houses. 

Levrad  Amusement  Company  is  reported 
opening  a  foreign  film  theatre  here  some¬ 
where. 

Bud  Irwin  is  now  attached  to  the  Fay's 
Theatre  staff  here. 

Sol  Hankin  is  no  longer  with  Stanley-Warner. 

Moe  Europa  hopes  another  '  Big  Drive  will 
come  along  for  the  Europa. 


Nineteen  Years  Ago  in  Philadelphia 


Rumors  were  rife  that  a  movie  theatre  to 
seat  3,000  persons  was  to  be  built  at  52nd 
and  Chestnut  Streets  on  property  owned 
by  George  H.  Earle,  Jr. 

Felt  Brothers,  Locust  Theatre,  West  Phila¬ 
delphia,  took  over  the  Fifty-second  Street 
and  Belmont  Theatres. 

Fifty-sixth  Street  Theatre  was  opened  under 
the  management  of  Walter  Jacobs. 

Family  Theatre,  1326  Ridge  Avenue,  was  not 
permitted  to  have  a  license  to  reopen  after 
the  new  proprietor  had  begun  to  have 
renovations  made,  because  it  was  declared 
a  menace  to  public  safety. 


Get  Your  Oates  In  Now  For 

Pop  iorson  Birthday  Drive 

JANUARY  1$  —  MARCH  IS 


16,190  independent  theatres  are  in  operation 
and  2.073  for  the  circuits. 

18,263  theatres  are  included  as  still  available 
for  operation,  with  only  14,552  open. 


Statistical^  highlights : 

Total  number  of  theatres .  18,263 

Seating  capacity  . 11,132,595 

Sound  theatres  .  16,325 

Silent  theatres .  1,938 

Closed  theatres  .  3,711 

Seating  capacity  .  1,413,058 

Sound  .  1,824 

Silent  .  . .  1,887 

Theatres  in  operation .  14,552 

Seating  capacity  .  9,719,537 

Circuit  theatres  (affiliated) .  2,073 

Seating  capacity  .  2,718,701 

Circuit  theatres  (unaffiliated)  .  .  .  3,070 

Seating  capacity  .  2,539,416 

Independent  (others)  .  13,120 

Seating  capacity .  5,874,478 


TRENTON 


Allied  Theatre  Owners  of  New  Jersey  ap¬ 
prove  the  Smathers  Senate  Bills,  35  and 
36  to  prohibit  dog  racing  in  New  Jersey. 
Bill  35  repeals  greyhound  or  dog  racing 
with  selling  of  money  pools  and  Senate  36 
repeals  the  law  giving  municipalities  the 
right  to  raise  money  for  emergency  rev¬ 
enue  by  the  operation  of  dog  tracks  such 
as  the  Atlantic  City  A  uditorium. 

Walter  Reade,  Asbury  Park  and  New  York, 
led  the  fight  last  year  against  the  dog 
tracks. 

State  Codes  in  New  Jersey  meet  with  oppo¬ 
sition  of  theatre  owners  and  managers. 
Efforts  to  renew  the  codes  has  been  started 
in  North  Jersey. 

Three  billboard  measures  offered  in  New 
Jersey  Legislature  are  opposed  by  motion 
picture  theatres.  Assembly  No.  8,  by 
Mercer  Burrell,  Newark,  would  compel 
owners  of  billboards  now  exempt  from  a 
taxing  fee  because  the  boards  were  erected 
or  contracted  for  prior  to  January,  1930, 
to  pay  the  regular  license  fee.  Another 
billboard  measure  by  Herbert  Pascoe, 
Elizabeth,  Assembly  1  29,  is  to  provide  for 
more  efficient  collection  of  the  license  tax 
fees.  Assembly  161,  Constance  W.  Hand, 
Orange,  amends  sections  of  the  billboard 
law. 

Allied  Theatre  Owners  are  lining  up  with 
merchants  in  the  effort  to  defeat  the  two 
per  cent  general  sales  tax. 


Greenberg  Adds  One 

Jack  Greenberg  is  going  to  operate  the  new 
theatre  to  be  completed  at  2846-48  N.  22nd 
Street,  where  the  old  Elrae  used  to  be.  Plot 
will  be  improved  to  the  tune  of  $25,000.  Lot 
is  32  feet  by  irregular,  with  assessment  of 
$11,000. 


30 


Feb  1*35 


THE  PHILADELPHIA  EXHIBITOR 


MPTO  Protest  Leads  to  Earle  Tilt 


The  Earle  Theatre,  downtown  S-W 
vaude-film  house,  which  recently  slashed 
its  prices,  has  raised  them  again,  thanks 
to  the  energetic  intervention  of  the 
MPTO  and  the  co-operation  of  Stanley- 
Warner.  House  will  now  have  a  55c  top 
every  night,  instead  of  the  40c  policy 
prevailing.  The  25c-35c  low  tariff  dur¬ 
ing  the  day  stays  as  part  of  the  recent  cut. 
Night  balcony  price  is  40c. 


The  price  tilting  action  followed  a 
series  of  conferences  between  Lewen 
Pizor,  president,  MPTO,  and  Dave 
Weshner,  S-W  downtown  zone  chief. 
Pizor  pointed  out  that  price  slashing 
might  follow  throughout  the  city  if  the 
low  scale  prevailed.  After  this  reasoning, 
S-W  responded  with  the  tilt  back  to  55c. 

The  Earle  has  been  doing  a  good  busi¬ 
ness  since  it  cut  prices,  with  manager 


William  Haynes,  experienced  in  vaude¬ 
ville  operation,  in  charge.  Theatre  has 
been  playing  to  big  crowds,  with  the  gross 
favorable  if  not  overwhelming,  owing  to 
the  low  tariff.  If  the  price  slash  did  not 
come,  the  MPTO  was  seeking  a  lessening 
clearance  between  the  house  and  second 
runs.  Regardless  of  the  specific  reason, 
the  change  came  within  two  weeks  after 
inauguration  of  the  low  scale. 


Korson  Advise  Action 
for  Best  B.  0.  Results 

Points  Out  Public  Demands  This 

Type 

Louis  “Pop”  Korson,  president,  Mas¬ 
terpiece  Film  Attractions,  Inc.,  says  that 
giving  the  public  action  pictures  will  help 
the  box  office. 

He  remembers  the  experience  of  Oscar 
Hammerstein  at  the  Metropolitan  Opera  House 
in  1911.  Hammerstein,  at  that  time,  asked  his 
audience  what  kind  of  shows  they  wanted,  and 
the  response  was  unanimous:  “We  want  more 
action.”  Prior  to  that  time  shows  were  slow. 
As  a  result,  Hammerstein  imported  the  melo¬ 
dramatic  hit,  “The  Whip,”  which  became  one 
of  the  big  successes  of  all  times. 

Studied 

For  the  past  four  months,  Korson  has  studied 
the  business  very  carefully  from  every  angle. 
He  says  he  tried  to  absorb  the  best  pictures  on 
the  market,  western  and  good  action  pictures. 
Then,  he  came  to  the  conclusion  that  action 
shows  really  proved  with  results  and  now  he 
advises  exhibitors  to  try  to  get  action  pictures 
for  one  or  two  days  a  week,  with  the  box  office 
certain  to  be  benefitted. 

Masterpiece  has  18  action  pictures,  with  6 
ready  for  release,  with  the  exchange  promising 
satisfaction. 

IEPA  Plans  Luncheon 
to  Golder  and  Barrist 

* ‘March  of  Time”  Discussed  at 

Recent  Meeting 

A  luncheon  to  President  Ben  Golder 
and  to  David  Barrist  is  planned  by  the 
Independent  Exhibitors  Protective  Asso¬ 
ciation  as  soon  as  Golder  returns  from 
the  south. 

Oscar  Neufeld,  business  manager,  made  this 
announcement,  following  a  meeting  of  the  body 
held  this  week. 

Neufeld  also  declared  that  the  meeting  had 
discussed  First  Division’s  “March  of  Time” 
release,  encouraging  exhibitors  to  exhibit  the 
two-reeler. 

Other  routine  business  was  discussed. 

The  Judge  Welsh  decision  met  with  favor 
among  the  members. 


Forum  Officers  Listed 

Following  are  officers  and  chairmen  of  the 
Philadelphia  Motion  Picture  Forum. 

President,  Mrs.  C.  T.  Owens;  Mrs.  Robert 
A.  Murray,  2nd  vice-president  and  chairman, 
Patrons  Committee;  Mrs,  Joseph  M.  Gazzam, 
3rd  vice-president  and  chairman,  Criticism ; 
Mrs.  C.  Murdock  Strafford,  recording  secre¬ 
tary;  Mrs.  Gertrude  S.  Brown,  corresponding 
secretary  and  chairman,  Press ;  Mrs.  Wallace 
Fritz,  treasurer;  Mrs.  G.  Howard  Shrives, 
chairman,  Contact  and  Registration;  Mrs. 
E.  M.  Hull,  chairman,  Membership;  Mrs.  James 


L.  Arthur,  chairman,  Previewing  Institute ; 
Mrs.  Arthur  Goldsmith,  chairman,  Previewing; 
Mrs.  Benjamin  Loeb,  chairman,  Speakers 
Bureau;  Mrs.  Philip  E.  Hughes. 


Operator  Available 

A  capable  projectionist  desires  a 
position.  Can  work  any  type  machine 
and  will  take  a  job  anywhere.  Address 
BOX  RE,  THE  EXHIBITOR. 


SURVEY  SHOWS  CHISELING  STILL  POPULAR 


IS  CHISELING  on  box  office  returns  on  the  increase? 

ARE  THERE  STILL  a  number  of  exhibitors  who  try  to  evade  their  contractual 
percentage  obligations  by  outwitting  the  distributor  through  false  box  office  returns 
as  well  as  unfair  practices? 

THE  EXHIBITOR,  to  get  at  the  actual  facts,  has  recently  made  a  survey  of 
the  field,  with  some  startling  results. 

1.  Chiseling  is  returning  stronger  than  ever,  after  a  letdown.  Some  exchanges 
have  an  average  of  3-4  cases  each  weekly. 

2.  The  attempt  at  chiseling  is  usually  restricted  to  the  same  group.  Few  who 
haven’t  chiseled  in  the  past  ever  adopt  the  practice.  The  veterans,  how¬ 
ever,  usually  continue. 

3.  The  methods  employed  include  some  new  tricks  with  the  old  ones.,  Some 
of  the  following  may  be  familiar. 

a.  EXTRA  TICKETS - This  employs  a  system  whereby  from  50-100  extra 

tickets  are  slipped  into  the  roll  during  the  matinee.  If  caught,  the  practice 
is  a  mistake.  If  not  caught,  the  system  is  employed  until  someone  dis¬ 
covers  it. 

b.  THE  MATCHBOX  TRICK The  doorman  is  asked  for  a  match  box  by  the 

cashier.  In  the  match  box  are  many  tickets,  to  be  resold,  thus  evading  the 
checker. 

c.  THE  BUZZER — When  the  ticket  chopper  isn’t  watched,  the  doorman  buzzes 
the  cashier  who  sells  unauthorized  tickets.  Another  buzz  indicates  the 
checker  is  watching. 

d.  PASSES - The  pass  racket  is  the  most  abused.  Certain  exhibitors  dis¬ 

tribute  a  lot  of  passes,  do  not  credit  the  tax  to  the  receipts,  say  they 
are  for  an  employee’s  fund.  Sometimes  they  are,  sometimes  they  aren’t. 

e.  MIXING  OF  SELLING - Children’s  admission  tickets  are  sold  to  adult  at 

adult  prices.  This,  of  course,  when  caught,  is  always  a  mistake. 

f.  PASSES  FOR  FAVORS - Someone  employed  by  the  theatre  gives  away 

passes  in  return  for  shining  of  shoes,  laundry,  hair  cut,  etc.,  with  those  being 
sold  by  those  receiving  them  for  half-price. 

g.  CALLING  THE  POLICE! — If  a  checker  stands  near  the  theatre  he  is  arrested 
for  loitering.  By  the  time  he  explains  the  best  part  of  the  trade  has  entered 
the  theatre. 

h.  FREE  DINNERS — The  manager  of  the  house  takes  the  checker  to  dinner. 
While  they  eat,  anything  may  happen  at  the  box  office. 

THE  ABOVE  are  the  most  popular. 

FORTUNATELY,  in  this  territory,  the  great  mass  of  exhibitors  do  not  stoop 
to  such  methods,  but  a  certain  few  seem  to  make  use  of  the  tactics. 

THE  EXHIBITOR,  personally,  is  of  the  opinion  that  gradually  exhibitors  are 
beginning  to  realize  that  the  few  dollars  or  cents  received  through  incorrect  reports 
or  outwitting  the  checker  do  not  pay  for  the  loss  of  reputation  involved  when  prac¬ 
tices  are  found  out.  This  will  be  a  better  business  when  honesty  prevails. 


THE  PHILADELPHIA  EXHIBITOR 


Feb  1T  3  5 


31 


THE  CODE  •  CASES  •  HEARINGS  •  RULINGS 


UNIVERSAL 

I’ve  Been  Around,  January  25;  Strange 
Wives,  January  17-19;  Secret  of  the  Cha¬ 
teau,  January  28-30. 

COLUMBIA 

Mills  of  the  Gods,  January  14-17;  Square 
Shooter,  January  24-26;  The  Best  Man  Wins, 
January  31-February  2. 


Code  Board  Interprets 
Non-Theatrical  Ruling 

Letters  to  Exchanges  Explain 
In  tentions 


RKO 

Enchanted  April,  January  25-28. 
PARAMOUNT 

Lives  of  a  Bengal  Lancer,  January  18-24. 
The  Gilded  Lily,  January  25-31. 

FOX 

Charlie  Chan  in  Paris,  January  18. 
WARNERS 

Red  Hot  Tires,  February  1;  The  Woman 
in  Red,  February  7. 

METRO 

Society  Doctor,  January  25-28;  David  Cop- 
perfield,  January  22. 


SCHEDULE 
Clearance 
February  1 

Marcus  Hook  Amusement  Company, 
Spielmont  and  Globe  Theatres,  vs.  War¬ 
ners’  Stanley,  Washington  and  State 
Theatres,  Chester,  on  excessive  clear¬ 
ance  charge. 


Manager  Available 

Theatre  manager,  30,  active,  8  years 
practical  experience,  capable  of  pro¬ 
ducing  results,  is  available.  City  or 
suburbs.  Box  EG,  THE  EXHIBITOR. 


Booking  Theatres 
Everywhere 

Honest  ::  Reliable 
Conscientious 
Service 

EDWARDSHERMAN 

VAUDEVILLE  AGENCY 

Real  Estate  Trust  Bldg. 
PHILADELPHIA 

Pennypacker  7595 

MAYFAIR  THEATRE  BLDG.,  NEW  YORK 
BR.  9-1905 


The  local  grievance  board  has  sent  out 
a  letter  to  exchanges  clarifying  its  posi¬ 
tion  in  the  matter. 

The  letter  follows : 

Dear  Sirs: 

An  interpretation  of  the  resolution  of  January  10  was 
requested  of  the  board  respecting  exceptions  to  the 
aforesaid  resolution. 

Any  place  which  is  not  a  theatre  is  a  non-theatrical 
account  and  is  therefore  included  within  the  prohibitory 
resolution  unless  it  is  such  a  place  in  which  persons 
are  so  confined  that  they  are  unable  to  attend  a  motion 
picture  theatre.  This  includes  “shut-ins”,  persons  in 
a  military  camp,  on  hoard  ship,  in  a  convent  or  in  an 
educational  institution  where  the  students  live  at  the 
school. 

Any  institution  other  than  a  theatre  which  shows 
pictures  to  the  public  in  general,  whether  for  an  ad¬ 
mission  or  free  of  charge,  is  in  the  prohibited  class. 

If  any  distributor  is  of  the  opinion  that  a  non-the¬ 
atrical  account  is  so  located  as  not  to  be  in  any 
way  competitive  with  any  theatrical  account,  upon 
request,  the  Board  will  hear  the  facts  and  determine 
whether  or  not  an  exception  to  the  rule  may  be  made. 

Upon  hearing  this  date  the  Buck  Hill  Falls  Inn,  Buck 
Hill  Falls,  has  been  determined  to  be  a  theatrical 
account.  It  has  also  been  determined  that  the  Hill 
Sehocl,  Pottstown,  is  an  exception  to  the  rule  laid 
down  in  the  resolution,  and  can  be  served,  inasmuch 
as  it  is  an  educational  institution;  but  this  exception 
is  made  solely  on  the  ground  that  showings  are  for 
the  students  only  and  not  for  the  general  public. 

The  status  of  the  Sacred  Heart,  New  Philadelphia, 
has  not  been  determined  and  distributors  making  serv¬ 
ice  thereto  may  continue  until  further  notice. 

Yours  very  truly, 

BASIL  M.  ZIEGLER. 


ON  PAYMENTS 


Following  is  an  excerpt  from  the  minutes 
of  the  thirty-fourth  meeting  of  the  Code 
Authority,  held  January  17: 

“Whereas,  Article  II,  Paragraph  10,  Sub¬ 
division  (c)  of  the  Code  of  Fair  Competition 
for  the  Motion  Picture  Industry  reads  as  fol¬ 
lows: 

“Any  person  who  shall  fail  to  properly 
pay  any  assessment  or  levy  made  pursuant 
to  an  order  of  the  Code  Authority  as  an 
expense  in  administering  this  Code,  shall 
not  be  entitled  to  file  any  complaint  under 
any  Article  or  Part  thereof,”  and 
“Whereas,  invoices  of  assessments  for  the 
second  half  of  the  year  1934  against  all  ex¬ 
hibitor  members  of  the  industry  who  have 
executed  assents  to  the  Code  have  been 
mailed  to  such  members,  and 

“Whereas,  proper  notices  for  the  infor¬ 
mation  and  invoices  for  the  year,  1934, 
against  all  distributor-producer  members  of 
the  industry  who  have  signed  assents  to  the 
Code  have  been  mailed  to  such  members  of 
the  Industry,  now,  therefore,  be  it 

“RESOLVED:  That  on  and  after  February 
15,  1935,  such  members  of  the  industry 
who  shall  have  failed  to  pay  such  assess¬ 
ments  or  levies  shall  not  be  entitled  to  file 
any  complaint  before  any  local  clearance 
and  zoning  board  or  local  grievance  Board 
under  any  Article  or  Part  of  the  Code  of 
Fair  Competition  for  the  Motion  Picture 
Industry.” 


Local  Delivery  Services 
Again  Score  in  Big  Storms 

Horlacher,  New  Jersey  Messenger 
Set  Records 


Despite  the  heavy  snow,  exhibitors  of 
the  territory  weren’t  inconvenienced  by 
the  storm. 

Record  breaking  snow  falls,  with  huge  drifts, 
couldn’t  stop  the  trucks  of  Horlacher  Delivery 
and  New  Jersey  Messenger  Service  from  get¬ 
ting  through.  Temporary  blocks  were  taken 
care  of  by  towing  trucks,  sent  out  from  key 
points,  so  that  no  one  would  be  inconvenienced. 

At  this  time  of  the  year,  especially,  the  pro¬ 
tection  of  good  film  delivery  service  is  evident 
and  exhibitors  of  this  territory  got  service 
without  any  mistakes. 

James  Clark,  Horlacher’s  Delivery,  praised 
his  organization  for  coming  through  with  a 
100%  record.  Dailies  along  the  line  served 
by  the  Horlacher  organization  also  commented 
on  the  trucks  coming  through. 

Meyer  Adelman.  New  Jersey  Messenger  Serv¬ 
ice,  also  complimented  his  crew  on  their  good 
work. 


50  for  Bachmans 

Mr.  and  Mrs.  Jacob  E.  Bachman,  parents  of 
Johnny  Bachman,  Warners’  salesman  here, 
celebrated  their  50th  wedding  anniversary, 
January  29.  The  affair  was  a  tremendous  suc¬ 
cess  with  all  the  sons,  daughters  and  grand¬ 
children  attending.  Clarence  G.  Hexter  wrote 
a  poem  in  honor  of  the  couple  and  a  happy  time 
was  had  by  all.  Johnny  Bachman  took  care 
of  the  souvenir  program,  which  was  indeed  a 
striking  contribution. 


Get  Your  Dates  In  Now  For 

Pop  Korson  Birthday  Drive 

JANUARY  IS  —  MARCH  IS 


RE-B00KED  by  wideawake  exhibitors  every¬ 
where!  This  Great  Box  Office  Attraction  Short 
Subject  —  FATHER  COUGHLIN  —  more  famous 
than  ever  before. 


THE  FIGHTING  PRIEST 

A  Pictorial  Review  of  the  Man  of  the  Hour 

REV.  CHAS.  E.  COUGHLIN 

Eminent  Detroit  Radio  Commentator 

f*ADITAI  CiLM  EDW.  J.  GABRIEL 

Uftrl  I  HL  r  EXCHANGE  1314  Vine  Street 

Spruce  2699 


32 


Feb  1'35 


THE  PHILADELPHIA  EXHIBITOR 


CLIVE  OF  INDIA.  Ronald  Colman  and  Loretta  Young  are  present  in  the  United  Artists 
picture.  f  l 


ATLANTIC  CITY 


Members  of  the  Warner  Club  had  a  grand 
time  at  the  party  held  last  week  at  the 
Knickerbocker  Hotel.  Attendance  was 
well  over  200,  and  the  entire  company  of 
"Dancing  Honeymoon.” 

A.  I.  Kessler,  Novelty  Scenic  Studios,  has 
been  in  town  during  the  past  week  super¬ 
vising  the  installation  of  new  drapes  at  the 
Strand. 

Mort  Lewis  went  into  Jefferson  Hospital, 
Philadelphia,  two  weeks  ago  for  a  major 
operation,  which  was  successfully  per¬ 
formed. 

Dick  Endicott,  Steel  Pier  manager,  always 
has  a,  stunt  or  two  up  his  sleeve.  Before 
"Charlie  Chan  in  Paris”  opened  on  the 
pier  he  threw  a  midnight  preview  to  over 

a  hundred  of  the  city’s  cops - but  stopped 

the  last  reel  just  before  the  crooks  are 
identified.  The  boys  had  until  noon  the 
next  day  to  turn  in  their  solutions.  Thirty- 
six  made  a  try,  and  the  prize-winner  was 
92  percent  perfect. 


Harvey  Anderson,  Apollo  manager,  has  been 
booking  for  the  Weilland-Lewis  houses 
and  has  also  been  assigned  supervision 
over  the  other  theatres  in  the  chain. 

Herb  Kreig,  Apollo  projectionist,  has  been 
transferred  to  the  booth  at  the  Embassy. 
William  Generotszky  has  just  been  appointed 
as  assistant  to  Floyd  West,  manager,  Vir¬ 
ginia. 

Jack  Waxmann,  Hollywood  executive,  and 
Mrs.  Waxmann  will  go  to  New  York  this 
week.  Jack  says  it  is  a  vacation. 

Despite  the  sleet  storm  that  crippled  traffic, 
“David  Copperfield”  opened  at  the  Apollo 
to  good  business  and  has  held  up  fine. 
Manager  Harvey  Anderson  plugged  show 
for  full  week  of  engagement  with  four 
girls  making  personal  contact  by  phone. 
Heim  Jacobs,  Embassy  manager,  acknowl¬ 
edges  his  engagement  to  be  married. 
Earle,  after  five  week-ends  of  combination 
vaude-film  shows,  has  gone  dark. 

VERGESSLICH  HERE 

Joe  Vergesslich,  formerly  with  First  Na¬ 
tional  in  New  York  City,  is  joining  the  UA 
sales  force  here. 


MILLS  OF  THE  GODS.  Victor  Jory,  May  Robson,  Fay  Wray  are  current  in  the  Colum¬ 
bia  picture. 


Active  Graver 


The  man  in  the  street  knows  that 
Larry  Graver  is  the  man  who  discov¬ 
ered  Babe  Ruth  and  signed  him  to  his 
first  major  league  contract.  Theatri¬ 
cal  younglings  know  he  is  president  of 
the  Warren  Club  and  manager,  Stan¬ 
ley  Theatre.  Theatrical  veterans  know 
him  as  the  man  who,  with  Harry  Frazee, 
started  Jeanette  MacDonald,  Robert 
Armstrong,  Irene  Purcell  and  others  on 
the  way  to  big-time. 

Many  Philadelphians,  however,  to 
whom  the  name  of  Graver  is  baseball 
history  since  the  history-making  sale 
of  the  Babe  to  the  Yanks  for  something 
like  sixty  times  his  purchase  price  from 
the  old  Baltimore  Orioles,  do  not  know 
that  Lawrence  B.  Graver  of  the  Stanley 
is  the  same  man.  Hundreds  of  friends 
in  theatrical  and  sporting  circles  will  be 
reminded  of  old  association  with  the 
Stanley  manager,  February  28,  which  is 
the  day  Graver  arrived  in  Salem,  Ore¬ 
gon,  some  twenty-five  to  forty  years 

ago - anybody’s  bet  is  good,  and  the 

popular  manager’s  appearance  backs  up 
any  one  of  them. 


Get  Your  Dates  In  Now  For 

Pop  Korson  Birthday  Drive 

JANUARY  IS  -  MARCH  15 


years  experience— 
behind  every  register 


For  50  years  General  Register  Corpo¬ 
ration  and  associated  companies  have 
been  designing  and  building  cash  con¬ 
trol  equipment  for  the  theatre,  carrying 
an  unqualified  two  year  guarantee  on 
all  registers. 

Representation  in  all  key  cities. 


GENERAL  REGISTER 
CORPORATION 

1540  Broadway,  New  York 


The  FINEST  SER  VICE  on  FILM  RO  W  / 

SPECIAL  RATES  TO  FILM  PEOPLE: 

Parking  All  Day  ........  25c 

High  Pressure  Washing  (any  type  car)  75c 

TOW-CAR  SERVICE  —  ANY  PLACE  —  ANY  TIME 

APEX  OARAGE 

240-51-53  IV.  JUNIPER  STREET  .  J? ss'ciRARD* AVENUE 

Phone:  LOCUST  8604  -  -  PHILADELPHIA 
Becker  Bros.,  Props. 

Road  Service  to  Patrons  -  Mechanic  Always  on  Duty  -  Never  Closed 


THE  PHILADELPHIA  EXHIBITOR 


Feb  1 ' 3  5 


33 


COURT  DECISION 

( Continued  from  page  27) 

11.  The  requirements  of  motion  picture  theatres 
differ  with  each  locality  and  depend  upon  the  prefer¬ 
ence  of  the  patrons  and  the  novelty  of  their  attrac¬ 
tions. 

12.  Plaintiff  and  other  independent  exhibitors  re¬ 
quire  the  feature  films  produced  by  the  major  pro¬ 
ducers  in  order  to  maintain  their  theatres,  and  they 
are  required  to  sign  the  defendants'  contracts  in  order 
to  procure  such  features. 

13.  Plaintiff  and  other  independent  exhibitors  can¬ 
not  survive  in  business  by  exhibiting  only  feature 
films  produced  by  the  independent  producers. 

14.  The  clauses  in  defendants’  contracts  prohibiting 
the  exhibition  of  their  feature  films  as  part  of  a 
double  feature  program  have  caused  the  plaintiff  and 
other  independent  exhibitors  to  purchase  fewer  feature 
pictures  for  exhibition  purposes  than  they  would  have 
purchased  if  they  were  permitted  to  use  such  features 
on  double  feature  programs. 

15.  The  said  clauses  have  resulted  in  a  reduction 
of  the  number  of  feature  films  produced,  sold  or 
leased  by  independent  major  producers. 

16.  The  exhibition  of  two  feature  films  on  a  single 
program  requires  more  pictures  to  be  produced  and 
sold  and  the  clauses  prohibiting  the  use  of  films  as 
part  of  double  feature  programs  reduces  the  number 
of  pictures  required  to  be  produced. 

17.  The  clauses  in  defendants’  contracts  prohibiting 
the  use  of  their  features  as  part  of  a  double  feature 
program  tends  to  reduce  the  business  of  the  indepen¬ 
dent  producer  and  to  create  a  monopoly  in  the  pro¬ 
duction  and  distribution  of  pictures  in  the  major 
producers,  the  defendant  distributors  and  their  affil¬ 
iated  exhibitors. 

18.  The  use  of  said  clauses  tends  to  restrict  plaintiff 
and  other  independent  exhibitors  in  their  purchases 
of  films  from  competitors  of  defendants  and  thereby 
to  lessen  competition  among  distributors  and  their 
respective  producers. 

19.  Defendants  have  by  agreement  determined  to 
prohibit  the  use  of  feature  films  distributed  by  them 
in  conjunction  with  any  other  feature  films  on  a 
double  feature  program,  and  have  persisted  in  such 
agreement. 

20.  Defendants  have  entered  into  a  combination 
and  conspiracy  in  restraint  of  trade  amongst  the 
several  states  and  have  carried  out  the  purpose  of 
said  combination  by  inserting  in  their  distribution 
contracts  the  respective  clauses  prohibiting  the  use 
of  their  feature  films  with  other  feature  films  on 
double  feature  programs. 

21.  Defendants  have  combined  and  conspired  among 
themselves  and  with  others,  to  insedt  in  their  respec¬ 
tive  contracts  the  double  feature  clauses  which  tend 
to  create  a  monopoly  in  the  trade  and  commerce 
among  the  several  states  of  distributing  and  exhibit¬ 
ing  of  motion  pictures. 

From  the  above  facts  as  found  the  Court  makes 
the  following 


for 

SPECIAL,  m 
BARGAIN  t 

In  a  midwestern  town,  a 
dubious  public  refused  to 
buy  good  $5  bills  for  $3.98. 
Smart  showmen,  as  well,  re¬ 
fuse  such  bargains  when 
they  think  of  equipment  for 
their  house.  They  know 
that  one  only  gets  what  one 
pays  for. 

Reliability 

is  a  far  more  important 
factor  than  saving  pennies. 
Readers  of  this  publication 
have  learned  this  by  expe¬ 
rience.  Patronizing  adver¬ 
tisers  of  this  magazine  has 
aided  them  in  securing  the 
best  for  the  sanest  price. 


CONCLUSIONS  OF  LAW 

1.  The  defendants  have  entered  into  a  combination 
and  conspiracy  in  restraint  of  trade  or  commerce 
among  the  several  states. 

2.  The  combination  or  conspiracy  of  the  defendants 
lessens  competition  and  tends  to  create  a  monopoly 
in  trade  or  commerce  among  the  several  states. 

3.  Defendants  have  violated  the  Sherman  Anti- 
Trust  Act  (July  2,  1890,  C.  647,  Sec.  1)  and  the 
Clayton  Act  (October  15,  1914,  C.  323,  Sec.  3;  38 
Stat.  731  by  inserting  in  their  contracts  with  plain¬ 
tiff  and  other  exhibitors  provisions  prohibiting  the 
exhibition  of  feature  films  distributed  by  the  defend¬ 
ants,  in  conjunction  with  other  feature  films  on  a 
double  feature  program. 

4.  Defendants  have  entered  into  contracts,  and 
have  combined  and  conspired  to  enter  into  contracts 
with  the  plaintiff  and  other  exhibitors  for  the  leasing 
of  feature  motion  picture  films,  on  condition,  agree¬ 
ment  and  understanding  that  the  plaintiff  arid  said 
other  exhibitors  shall  not  use  the  motion  pictures  of 
others  except  as  limited  therein,  the  effect  of  which 
is  to  deter  the  plaintiff  and  others  from  using  feature 
pictures  of  other  producers  and  tends  to  create  a 
monopoly  in  interstate  commerce. 

5.  The  provisions  in  defendants’  contracts  pro¬ 
hibiting  the  use  of  the  feature  films,  distributed  by 
them,  on  double  feature  programs  violate  the  Sherman 
Anti-Trust  Act  and  the  Clayton  Act  and  are  illegal 
and  void. 

6.  The  Court  has  jurisdiction  of  this  cause  under 
Sections  16  and  12  of  the  Clayton  Act. 

7.  Plaintiff  by  reason  of  the  combination  and  con¬ 
spiracy  between  the  defendants  has  been  and  is 
threatened  with  loss  or  damage  and  he  has  the  right 
to  maintain  the  present  action. 

8.  Plaintiff  is  entitled  to  an  injunction  command¬ 
ing  defendants  to  cease  and  discontinue  their  agree¬ 
ment  combination  and  conspiracy  to  prohibit  the 
exhibition  of  the  feature  films  distributed  by  defend¬ 
ants  in  conjunction  with  other  feature  films  on 
double  feature  programs,  and  restraining  defendants 
from  makingg  such  prohibition  a  part  of  any  con¬ 
tract  with  the  plaintiff,  and  from  penalizing  plaintiff 
in  any  manner  because  of  the  exhibition  of  their 
feature  films  on  double  feature  programs  in  conjunc¬ 
tion  with  any  other  feature  film. 

A  decree  may  be  prepared  by  counsel  in  conformity 
with  the  findings  and  conclusions  herein. 

The  Welsh  opinion  handed  down  this  week 
will  be  followed  by  the  actual  decree. 

Meanwhile,  h  is  expected  that  the  defendants 
will  ask  for  a  supersedeas  from  the  Circuit 
Court  of  Appeals,  which  would  stay  execution 
of  the  decree  pending  appeal  to  the  Circuit 
Court. 


Until  the  decree  is  handed  down,  the  situa¬ 
tion  stays  as  is.  When  the  decree  is  handed 
down,  it  is  in  force  unless  the  supersedeas  is 
granted.  If  the  latter  is  not  granted,  no  re¬ 
striction  on  doubles  will  be  allowed  although  an 
appeal  to  the  circuit  court  can  be  taken.  If 
the  circuit  court  upholds  the  decree,  an  appeal 
to  the  U.  S.  Supreme  Court  is  likely.  If  the 
circuit  court  reverses  the  district  court's  deci¬ 
sion,  appeal  is  still  possible  for  the  plaintiff. 

Meanwhile,  local  exchangemen  who  spoke 
unofficially  indicated  that  until  the  decree  is 
handed  down  they  would  expect  contracts  to  be 
observed. 

Vine  Street  reaction  was  mingled.  One  con¬ 
cern  was,  if  doubles  came  in,  whether  Stanley- 
Warner  would  follow. 

Independent  exchanges,  naturally,  were  jubi¬ 
lant. 

Unofficial  observers,  however,  expected  that 
this  is  only  the  beginning  and  that  court  actions 
would  be  in  order  for  quite  a  time  to  come. 

It  looked  as  if  the  case  wouldn’t  be  definitely 
disposed  of  for  many  months. 


Criterion  Wins 

Local  grievance  board,  January  31,  in  the 
case  of  Criterion  Theatre,  Bridgeton,  N.  J.,  vs. 
Atlantic  Theatres,  Inc.  Stanley  Theatre,  Bridge- 
ton,  N.  J.,  found  latter  guilty  of  violating  re¬ 
duced  admission  clause  in  the  code.  Defendant 
has  until  February  11  to  comply  with  the  cease 
and  desist  order. 


“March  of  Time”  Sales 

Walter  Immerman,  Balaban  and  Katz  The¬ 
atres,  and  Jules  Ruben,  Publix  Great  States, 
closed  a  deal  with  Henri  Ellman  and  A1 
Friedlander,  First  Division,  for  the  “March 
of  Time.”  30  theatres  on  the  B.  &  K.  circuit 
and  28  Publix  Great  States  houses  will  show  it. 


WEST  OF  THE  PECOS.  Richard  Dix  and  Martha  Sleeper  occupy  the  leading  places  in 
the  Radio  show. 


34 


Feb  1*35 


THE  PHILADELPHIA  EXHIBITOR 


BETTER  TESTED  SUCCESSFUL 

MANAGEMENT  #  ideas  °  merchandising 


“Peg”  Glase  Scores  in 
Wilmer  &  Vincent  Drive 

Wilmer  and  Vincent  delegation,  includ¬ 
ing  district  managers  and  resident  theatre 
managers,  throughout  the  state,  assembled 
at  the  Abraham  Lincoln  Hotel,  Reading, 
January  20,  for  their  annual  convention 
and  banquet.  Announcement  of  the 
winners  of  the  recent  circuit  drive  was 
officially  made  by  Walter  Vincent  and 
prizes  awarded. 

Drive  covered  the  period  from  October  15- 
January  5  and  pertained  principally  to  the  Penn¬ 
sylvania  section  of  the  circuit.  Entire  Wilmer 
and  Vincent  executive  staff  from  the  New  York 
offices  attended  with  the  exception  of  Sidney 
Wilmer,  in  ill  health.  Representatives  came 
from  New  York,  Easton,  Allentown,  Harris¬ 
burg,  Altoona,  Johnstown,  Reading  and  Rich¬ 
mond  and  Norfolk,  Va.  Points  were  awarded 
for  general  management  and  operation,  im¬ 
proved  business,  economical  operation,  exploita¬ 
tion,  enthusiasm  and  effort. 

Vincent  Toastmaster 

Vincent,  toastmaster,  reviewed  business  con¬ 
ditions  and  activities  of  the  past  and  commented 
upon  the  favorable  outlook  for  the  new  show 
season.  Joseph  D.  Eagan,  general  manager, 
impressed  upon  the  various  managers  their  in¬ 
dividual  part  in  the  real  drive  to  bring  the  show 
business  back  again  to  normal  conditions. 

Glase  Wins 

First  cash  prize  of  $100  for  the  best  manage¬ 
ment,  general  operation  and  improved  business 
was  awarded  to  Paul  E.  Glase,  Reading  city 
manager  for  the  firm.  Vincent  was  quite  com¬ 
plimentary  in  his  remarks  about  the  operation 
of  the  Embassy  and  State  Theatres,  and  re¬ 
peated  that  there  was  no  question  as  to  who 
earned  the  much  coveted  prize.  Six  cash  prizes 
were  awarded.  Second  prize  went  to  John 
Maloy,  State  Theatre,  Altoona ;  third  to  E.  G. 
Wallostan,  State  Theatre,  Harrisburg;  fourth, 
for  most  economical  operation,  to  Fred  P. 
Rudlin,  State,  Easton;  fifth,  for  exploitation, 
to  David  Murphy,  Rialto,  Allentown,  and  sixth 
to  Lee  Conrad,  Embassy,  Johnstown. 

Addresses 

Brief  remarks,  following  awarding  of  the 
prizes,  were  made  by  the  oldest  Wilmer  and 
Vincent  associates,  A.  Frank  O’Brien,  con¬ 
nected  with  the  firm  for  more  than  30  years ; 

C.  Floyd  Hopkins,  J.  Fred  Osterstock,  John 
Maloy  and  Charles  Bierbauer,  circuit  managers. 
Those  attending  were  Walter  Vincent,  Joseph 

D.  Eagan  and  F.  L.  Fowler,  New  York;  A. 
Frank  O’Brien,  Richmond,  Va. ;  C.  Floyd  Hop¬ 
kins  and  Charles  Bierbauer,  Harrisburg ;  J. 
Fred  Osterstock,  Easton;  John  Maloy,  Altoona; 
Herman  Nowitsky  and  Pierre  Boulogne,  Nor¬ 
folk,  Va. ;  Lee  Levy  and  David  Murphy, 
Allentown;  Jack  O’Rear,  Harry  Lambert,  E.  G. 
Walloston,  Alvin  Hostler,  Harrisburg;  Fred 
P.  Rudlin,  Hubert  Maury,  Franklyn  Maury, 
Easton ;  Lee  Conrad,  Johnstown ;  Spencer 
Bentley  and  Paul  R.  Glase,  Reading. 

Veteran 

Glase,  winning  manager,  has  been  with  Wil¬ 
mer  and  Vincent  theatres  for  the  past  five  years. 
Prior  to  his  present  connection  he  was  active 
in  Reading  theatres  since  1913  and  is  an 
authority  on  and  historian  of  theatrical  affairs 
of  stage  and  screen.  He  has  one  of  the  largest 
theatre  program  collections  in  the  country. 


Boy  Scout  Week 

Boy  Scout  Week  is  being  celebrated 
February  8-14.  Tieups  with  all  troops 
are  in  order,  with  plenty  of  opportunity 
for  exhibitors. 

Letting  all  troopers  in  uniform  into 
theatres  wouldn’t  be  such  a  bad  idea 
for  good  will  building. 

The  Boy  Scout  Movement  is  25  years 
old  this  year. 


“Sequoia” 

Through  the  Hays  office,  many  elements  in¬ 
terested  in  boosting  national  parks  have  aided 
in  the  preparation  of  a  handsome  booklet  ad¬ 
vertising  "Sequoia”  and  tying  in  a  national 
essay  contest  with  prizes  of  steam  and  rail  trips 
and  guest  stays  at  the  Park  of  the  same  name 
as  the  picture.  Mrs.  Franklin  D.  Roosevelt 
heads  the  committee  of  Judges,  which  includes 
such  nationally  known  names  as  F.  Trubee 
Davison,  president,  Museum  of  Natural  His¬ 
tory  ;  Lee  F.  Hanmer,  director,  Recreation  De¬ 
partment,  Russell  Sage  Foundation;  Mrs.  Wil¬ 
liam  Dick  Sporborg,  former  president,  Na¬ 
tional  Council  of  Jewish  Women;  Mrs.  James 
F.  Looram,  chairman,  Motion  Picture  Bureau, 
International  Federation  of  Catholic  Alumnae, 
and  Horace  M.  Albright,  former  director,  Na¬ 
tional  Park  Service. 

The  “Sequoia”  booklet  is  available  to  ex¬ 
hibitors  through  the  Hays  office. 


“David  Copperfield” 

Harrisburg 

It  was  plenty  of  hard  work  for  Sam  Gilman 
and  Bob  Etchberger,  manager  and  assistant 
manager,  respectively,  Loew  s  Regent  Theatre, 
Harrisburg,  but  a  glorious  campaign  they 
waged  in  putting  across  “David  Copperfield.” 

Included  among  the  stunts  they  arranged  was 
a  window  display  of  miniature  characters  from 
the  picture  in  a  store  along  the  main  street 
with  cards  advertising  ‘  David  Copperfield” 
Sundaes  and  Sandwiches.  Another  attractive 
display  was  arranged  at  the  music  counter  in 
a  book  shop. 

A  wall  banner,  20  by  10  feet,  hung  from  the 
top  of  a  building  at  one  of  the  main  corners  in 
the  business  section.  Snow  man  ads  were  used 
at  advantageous  spots.  Two  thousand  small 
stickers  were  pasted  on  windows,  poles  and 
buildings.  Book  markers  were  distributed  at 
libraries.  5000  booklets  containing  a  synopsis 
of  the  story  were  distributed.  A  special  screen¬ 
ing  preview,  attended  by  more  than  100  school 
teachers  brought  excellent  results.  This  was 
followed  by  distribution  among  teachers  of 
manuals  containing  proper  method  of  teaching 
the  story. 

Throughout  showing,  teachers  visited  theatre 
with  entire  classes  in  a  body. 


Get  Your  Dates  In  Now  For 

o 

Pop  Korson  Birthday  Drive 

JANUARY  15  —  MARCH  15 


“First  World  War” 

Philadelphia 

Paul  Alley,  Germantown  Theatre,  turned  out 
a  good  campaign  on  “First  World  War.” 

Highlights  included  special  trailer  device; 
special  front  with  pennants  and  flags,  field 
piece,  machine  gun;  special  parade  by  a  junior 
auxiliary  band  of  the  VFW  post;  an  address 
by  the  principal  of  the  Southern  High  for  Girls 
before  the  first  showing  on  the  importance  of 
the  show ;  tieups  with  women’s  clubs  in  the  dis¬ 
trict;  co-operation  from  the  history  department 
of  the  Germantown  High  School;  letters  to 
principals,  ministers,  YMCA’s,  YWCA’s;  ad¬ 
ditional  space  in  local  newspaper ;  heralds,  win¬ 
dow  cards. 


“County  Chairman” 

Harrisburg 

Manager  Harry  Lambert,  Colonial,  Harris¬ 
burg,  used  the  old  bean  when  he  had  Will 
Rogers  in  “County  Chairman”  during  the  State 
Farm  Show.  A  clever  bit  of  newspaper  ad¬ 
vertising  on  this  picture  was  run  by  Harry.  It 
stated  “This  is  an  open  invitation  from  County 
Chairman  Will  Rogers  to  County  Chairmen 
Guy  J.  Swope  and  William  H.  Horner  to  be 
his  guests  at  the  midnight  inaugural  pre-view 
of  Mr.  Rogers’  newest  picture,  ‘The  County 
Chairman,’  at  the  Colonial  Theatre,  Monday 
night,  January  14,  at  11.30  o’clock.” 


Stanley  Has  Local  Show 

Sid  Stanley,  purveyor  of  a  different  kind  of 
entertainment  at  Fay’s,  is  putting  on  an  All- 
Philadelphia  Follies  at  Fay’s,  week  of  Febru¬ 
ary  15. 

Local  talent  will  be  presented,  with  some  pro¬ 
fessional  acts,  and  the  week  promises  to  be  big. 
Stanley,  who  plays  a  mean  flute,  will  do  quite 
a  bit  of  blowing  during  the  week,  it  is  ex¬ 
pected. 

Lester  Jeffries  blows  a  tuba  as  well. 


Rogers  in  Town 

Will  Rogers  came  to  town  for  the  Poor 
Richard  Club  award,  thus  making  the  city 
plenty  Rogers-conscious  and  helping  grosses  of 
“County  Chairman”  at  the  Fox  a  hit  as  well. 
The  Fox  star  was  Jnterview  material  from 
the  first  minute. 


Bermuda  Trip  Prize 


Furness  Bermuda  line  is  working 
with  Warner  Brothers  in  exploiting  the 
Clue  Club  series  of  pictures.  Any  Fur¬ 
ness  Bermuda  agent  will  be  glad  to  co¬ 
operate. 

Incidentally,  the  best  campaign  on  the 
Warner  Clue  Club  series  wins  two  Ber¬ 
muda  cruises  on  Furness  Bermuda  Lines, 
all  expenses  paid. 

The  prize  goes  for  the  best  promo¬ 
tion  campaigns  on  the  series,  beginning 
with  “The  White  Cockatoo’’  and  ending 
two  months  after  release  of  the  12th 
issue. 


THE  PHILADELPHIA  EXHIBITOR 


Feb  1 1 3  5 


35 


Finney  Has  Plenty  on 
“Women  Must  Dress” 

Monogram’s  “Women  Must  Dress’’ 
will  be  backed  by  national  campaigns  with 
seven  of  the  country’s  leading  manufac¬ 
turers  when  it  is  released  early  in  Febru¬ 
ary,  thanks  to  Ed  Finney,  ad  head. 

Concerns  involved  in  the  tie-ups  are  the 
Celanese  Manufacturing  Company,  Gabar  Bath¬ 
ing  Suit  Company,  Agfa-Ansco  Corporation, 
Brauer  (Tango  Pump)  Shoes,  Aris  Gloves, 
Wellesley  Modes  and  Lipman  Clothes.  The 
tie-ups  consist  of  newspaper  and  magazine  ad¬ 
vertising,  special  window  displays  and  exhibits 
and  were  arranged  by  Edward  Finney,  Mono¬ 
gram’s  advertising  and  publicity  head. 

Campaign  is  based  on  the  national  screen  star 
contest  recently  conducted  by  Agfa  and  Mono¬ 
gram  Pictures  jointly.  Eight  girls,  selected 
from  as  many  territorial  points  in  the  country, 
were  chosen  from  among  250,000  entrants  to 
appear  in  the  picture.  These  girls,  together 
with  the  stars  in  the  production,  were  posed 
with  clothes  especially  designed  for  their  ap¬ 
pearance  in  the  picture  by  the  manufacturers  in¬ 
volved  in  the  tie-ups.  Photos  of  the  girls  and 
stars  wearing  these  garments  have  been  made 
the  basis  for  national  advertising,  publicity  and 
exploitation  launched  by  the  respective  com¬ 
panies.  Celanese,  Wellesley  Modes  and  Lip- 
man  Bros,  are  sending  26,000  printed  folders 
to  the  trade  calling  attention  to  these  smart 
designs  and  are  preparing  exhibits  for  use  in 
the  Cinema  Shops,  located  in  the  country’s  lead¬ 
ing  department  stores  and  operatd  by  the  Mod¬ 
ern  Merchandising  Bureau.  Newspaper  lay¬ 
outs  have  been  prepared  by  these  companies  for 
the  use  of  department  stores  and  prominent 
modistes. 


Hot  Pressbooks 


Pressbook  departments  have  been 
turning  out  some  real  good  jobs  re¬ 
cently,  with  at  least  a  quartet  standing 
out. 

Warners’  accomplishment  on  “Devil 
Dogs  of  the  Air”  is  a  nifty,  standing  up 
with  the  best  of  the  Warner  books  of  its 
kind,  which  is  saying  a  lot  as  the  depart¬ 
ment  has  always  been  top  notch. 

Highlights  of  the  book  include:  a 
twelve  day  newspaper  fictionization, 
with  art  work;  a  specially  prepared 
Sunday  magazine  section  feature  story 
entitled  “America’s  Flying  Marines”;  a 
full  page  co-operative  ad  layout;  pre¬ 
pared  national  tie-ups  with  Quaker  Oats 
involving  $2000  in  prizes  to  exhibitors; 
thirty  selected  stills  for  dealer  tie-ups; 
and  six  and  four  day  newspaper  con¬ 
tests  fully  prepared;  and  twenty-six  ads 
of  all  sizes. 

Ed  Finney,  with  many  tie-ups  ar¬ 
ranged,  turned  out  a  better  than  average 
one  on  “Women  Must  Dress,”  for  Mono¬ 
gram.  Ad  layouts  show  especial  im¬ 
provement.  The  book  doesn’t  waste 
any  space  and  contains  practical  ideas. 

“-March  of  Time”  pressbook,  from 
First  Division,  is  striking  in  appearance 
and  content.  For  a  two-reeler,  this  sets 
a  new  mark  in  pressbook  accomplish¬ 
ment. 

Mascot’s  “Little  Men”  looms  as  one 
of  the  best  from  that  company  and  the 
pressbook  also  keeps  up  the  standard  of 
the  picture. 


Motion 

Picture 

Guide 

A  Moral  Estimate 

of  Motion  Pictures  Recently  Released 

CLASS  A — Pictures  in 

this 

group  are  considered  unobjectionable  and  suitable  for 

public  entertainment : 

The  Age  of  Innocence 

Home  on  the  Range 

Mystery  Woman 

Among  the  Missing 

House  of  Danger 

Night  Alarm 

Anne  of  Green  Gables 

House  of  Rothschild 

One  is  Guilty 

Babbitt 

The  Human  Side 

One  Night  of  Love 

Baboona 

I’ll  Fix  It 

Paradise  Alley 

Babes  in  Toyland 

Imitation  of  Life 

Phantom  Express 

Bachelor  of  Arts 

In  Love  With  Life 

The  Prescott  Kid 

The  Band  Plays  On 

In  Old  Santa  Fe 

The  President  Vanishes 

The  Barretts  of  Wimpole  Street 

It’s  a  Gift 

Romance  in  Manhattan 

Big  Hearted  Herbert 

Judge  Priest 

The  Rustlers  of  Red  Dog 

Brand  of  Hate 

Kentucky  Kernels 

Secret  Bride 

Bright  Eyes 

Kid  Millions 

Servants'  Entrance 

Bulldog  Drummond  Strikes 

King  Kelly  of  the  U.  S.  A. 

Sequoia 

Back 

The  Last  Gentleman 

She  Had  to  Choose  (Revised) 

The  Catspaw 

The  Lemon  Drop  Kid 

The  Silver  Streak 

Charlie  Chan  in  London 

The  Lawless  Frontier 

6  Day  Bike  Rider 

Chu  Chin  Chow 

Life  of  Our  Saviour 

Stolen  Sweets 

College  Rhythm 

The  Lives  of  a  Bengal  Lancer 

Student  Tour 

The  Count  of  Monte  Cristo 

Little  Men 

Successful  Failure 

The  County  Chairman 

Life  of  Paul  Canerdy 

Sundown  Trail 

Cowboy  Holiday 

The  Little  Minister 

Sweet  Adeline 

Devil’s  Canyon 

Lost  in  the  Stratosphere 

Tailspin  Tommy 

Dude  Ranger 

The  Loudspeaker 

365  Nights  in  Hollywood 

Embarrassing  Moments 

Love  Time 

Tombstone  Terror 

Evergreen 

Loser’s  End 

Tomorrow’s  Youth 

The  Fighting  Trooper 

A  Lost  Lady 

Too  Busy  to  Work 

Father  Brown,  Detective 

Man  of  Aran 

The  Trail  Beyond 

Flirtation  Walk 

Manhattan  Love  Sona 

The  Unconauered  Bandit 

Gentlemen  Are  Born 

The  Man  Who  Reclaimed  His 

Unfinished  Svmphony 

Gift  of  Gab 

Waaon  Wheels 

Girl  of  the  Limberlost 

Wake  Up  and  Dream 

Grand  Old  Girl 

Wanderina  Jew 

Great  Expectations 

Gridiron  Flash 

Melody  in  Spring 

Menace 

We’re  Rich  Aqain 

West  of  the  Pecos 

The  Golden  Goal 

The  Westerner 

Happiness  Ahead 

The  Mighty  Barnum 

What  Everv  Woman  Knows 

Happv  Landing 

Mother  of  the  Company 

When  a  Man  Sees  Red 

Harold  Teen 

Mrs.  Wiggs  of  the  Cabbage 

The  White  Cockatoo 

Helldorado 

Patch 

The  White  Parade 

Hell  In  the  Heavens 

Murder  in  the  Clouds 

A  Wicked  Woman 

Here  Is  My  Heart 

Music  in  the  Air 

Young  and  Beautiful 

CLASS  B — Pictures  in  this  group  are  considered  more  or 

less  objectionable  in  SPOTS 

because  of  their  possible  suggestiveness  or  vulgarity  or  sophistication  or  lack  of  modesty. 

Neither 

approved  nor  forbidden  but  for  adults  only: 

Against  the  Law 

Flirting  with  Danger 

The  Party's  Over 

Adventure  Girl 

Flying  Down  to  Rio 

The  Penal  Code 

All  Quiet  on  the  Western 

Forsaking  All  Others 

Power 

Front 

The  Fountain 

Pursued 

Bachelor  Bait 

Friends  of  Mr.  Sweeney 

Pursuit  of  Happiness 

The  Best  Man  Wins 

Fugitive  Lady 

Rawhide  Mail 

Behold  My  Wife 

Gambling 

Ready  for  Love 

Biography  of  a  Bachelor  Girl 

The  Gay  Divorcee 

Red  Head 

Bordertown 

Hide  Out 

Return  of  the  Terror 

Blind  Date 

1  Am  a  Thief 

The  Richest  Girl  in  the  World 

British  Agent 

1  Sell  Anything 

The  St.  Louis  Kid 

Broadway  Bill 

I’ve  Been  Around 

The  Scarlet  Letter 

By  Your  Leave 

I’ve  Got  Your  Number 

Secret  of  the  Chateau 

The  Captain  Hates  the  Sea 

Kansas  Citv  Princess 

She  Loves  Me  Not 

The  Case  of  the  Howling  Dog 

The  Lover  From  Vienna 

Stand  Up  and  Cheer 

Chained 

The  Lottery  Lover 

Take  the  Stand 

Cheating  Cheaters 

The  Man  With  Two  Faces 

Terror  of  the  Plains 

Cleopatra 

The  Merrv  Widow 

There's  Alwavs  Tomorrow 

Courage  of  the  North 

Midniqht  Mary 

Three  on  a  Honeymoon 

Crime  Without  Passion 

Million  Dollar  Ransom 

Ticket  to  Crime 

The  Curtain  Falls 

Mills  of  the  Gods 

Transatlantic  Merry-Go-Round 

Dames 

Dangerous  Corner 

Dealers  in  Death 

Murder  in  Trinidad 

Murder  on  the  Blackboard 

Name  the  Woman 

Wednesday's  Child 

When  Strangers  Meet 

Death  on  the  Diamond 

The  Niqht  is  Young 

Whirlpool 

Desirable 

Once  to  Everv  Bachelor 

White  Lies 

Don  Quixote 

One  in  a  Million 

Within  the  Rock 

Elinor  Norton 

One  Excitinq  Adventure 

Woman  in  the  Dark 

Enter  Madame 

Outcast  Ladv 

The  World  Accuses! 

Evelyn  Prentice 

The  Painted  Veil 

The  World  Moves  On 

CLASS  C — Pictures  in 

this  group  are  considered  indecent  and  immoral  and  unfit  for 

public  entertainment : 

♦Affairs  of  Cellini 

*1  Have  Lived 

Of  Human  Bondage 

Dr.  Monica 

The  Life  of  Vergie  Winters 

*One  More  River 

Enlighten  Thy  Daughter 

*Limehouse  Blues 

Queen  Christina 

*The  Firebird 

♦Madame  DuBarry 

*Scarlet  Empresss 

The  Gay  Bride 

Men  of  the  Night 

*Side  Streets 

The  Girl  From  Missouri 

Hat,  Coat  and  Glove 

A  Modern  Hero 

The  Youth  of  Russia 

*  Indicates  pictures  that  have 

been 

released  since  the  producers  promised  to  clean  up. 

36 


Feb  1 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


READY 

REFERENCE 

EACH  COMPANY  LISTED  IS  AN 
AUTHORITY  IN  ITS  FIELD  AND 
IS  RELIABLE  AND  TRUSTWORTHY 


ACCOUNTANT  (Theatre  Spec.) 

EDWIN  R.  HARRIS 

CERTIFIED  PUBLIC  ACCOUNTANT 

Denckla  Bldg.,  Philadelphia 

Specializing  in  Theatre  Bookkeeping.  Profit  and  Loss 
Statements  and  State  and  Federal  Tax  Returns 
for  more  than  19  years 

THE  SMALL  MONTHLY  SUM  WILL  SURPRISE  YOU 


AIR  CONDITIONING 


i 


T 


UPHOON 

CONDITIONING  CO. 


A'R  C 


COOLING 

VENTILATING 

HEATING 


BLOWERS  -  FANS 
AIR  WASHERS 

252  West  26th  St.,  New  York 


ARCHITECT 


THEATRE  DESIGN 

Remodeling  »  Building 

LATEST  COMPLETED 

NEW  BROADWAY  HOLLYWOOD 

Camden,  Atlantic  City 

New  Jersey  New  Jersey 

DAVID  SUPOWITZ 

REGISTERED 

ARCHITECT 

246  S.  15th  St.,  Phi  la..  Pa.  Pennypacker  2291 


DECORATIVE  GLASS 


We  specialize  in  GLASS  for  Theatres 

Specify:  VARICOLITE 

See  the  new  mirror  booth  at  the 
IRIS  THEATRE,  Kensington  and  Allegheny 
Write  for  particulars  and  samples 

M.  KRAKOVITZ  AND  SONS,  CO. 

4TH  AND  MORRIS  STREETS,  PHILA. 
Dewey  S600  Main  2301 


_ DRAPERIES _ 

The  Larger  and  Greater — 

NOVELTY  SCENIC  STUDIOS 

- 1 NC. - 

INTERIOR  DECORATIONS  :  DRAPERIES 

SCENERY  ACCOUSTICAL  TREATMENTS  !  RIGGING 

611-625  W.  43rd  St.  New  York,  N.  Y. 


FLAGS  AND  BANNERS 


R  Theatre  Marquee  Valances 
E  Wall  Banners 

IV  Net  and  Road  Banners 

X  Attractive  Colors — Sewed  or  Painted 

\  Letters — Featuring  All  Shows. 

_  Burgees — Pennants — Decorations 

Above  Also  Sold  Outright.  Order  Direct  From 

NATIONAL  FLAG  &  BANNER  CO. 

251-253  N.  13th  St.  Philadelphia,  Pa. 


THE  MYSTERIOUS  MR.  WONG.  Arline  Judge,  Bela  Lugosi,  Wally  Ford  may  be  seen  in 
the  Monogram  picture. 


WILKES-BARRE 


There  Has  been  a  shakeup  in  the  ushering 
staff  at  the  Penn. 

John  Galvin  is  dreaming  of  the  tropics  these 
cold  days. 

Leo  Barrett,  Park,  Ashley,  is  now  a  mem¬ 
ber  of  the  Sales  Executive  Council  of  the 
Chamber  of  Commerce. 

A1  Cox  restricted  the  sale  of  tickets  for  “Dr. 
Monica,”  to  adults  only.  Speaking  of  Al, 
has  anyone  noticed  that  he’s  losing  some 
weight  in  recent  months,  presumably  as  a 
result  of  the  grind  at  the  South  Main 
Street  showhouse. 

American,  Pittston,  is  stressing  vaude. 

Bill  Roberts,  Shawnee,  was  host  to  the 
“Record"  carriers  of  three  West  Side 
towns  last  week.  A  drive  is  on  at  the 
Shawnee  to  have  parents  send  their  young¬ 
sters  to  the  late  Wednesday  afternoon 
matinee. 

Rex,  Nanticoke,  is  stressing  its  new  serial 
to  catch  the  kid  matinee  business  Satur¬ 
days. 

Fred  Hermann  is  devoting  his  extra  time 
to  the  Durkee  hotel,  which  he  has  taken 
over  with  his  son,  Luther,  in  active  charge. 

Luzerne  County  W.  C.  T.  U.  has  been  urged 
to  back  the  move  for  Federal  censorship 
of  the  movies. 


“Country  Gardens”  Ready 

New  “Musical  Mood,”  produced  by  Audio 
Productions,  Inc.,  and  being  distributed  by  First 
Division  Exchanges,  Inc.,  entitled  “Country¬ 
side  Melodies,”  has  been  received  from  the 
coast. 

Introduction  to  this  film  was  photographed 
by  Robert  C.  Bruce  in  Ireland,  with  the  musical 
accompaniment  of  Percy  Grainger’s  special  ar¬ 
rangement  of  “Country  Gardens.”  Last  half 
of  the  picture  shows  for  the  first  time  a  fox 
hunt  photographed  in  actual  colors.  This  hunt 
was  staged  with  the  co-operation  of  the  Iro¬ 
quois  Hunt  Club  at  Lexington,  Kentucky,  where 


forty  members  of  this  outstanding  club  partici¬ 
pated.  Twenty-five  of  the  members  wore  their 
scarlet  coats  and  the  hunt  was  staged  on  the 
well-known  estate  of  J.  Edward  Madden’s 
"Hamburg  Place.” 


MID-JERSEY 


Si  Myers,  Moorestown,  took  a  trip  to  Ber¬ 
muda. 

Mr.  and  Mrs.  Meyer  Adleman,  N.  J.  Messen¬ 
ger  Service,  attended  the  Deborah  Sani¬ 
tarium  banquet  in  New  York.  Adleman 
is  one  of  the  v.  p.’s. 

lz  Hirschblond,  Toms  River,  N.  J.,  was 
snowed  in. 

S.  Tannenbaum,  Palace,  A.  C.,  is  leaving  for 
Florida  with  his  family. 

Bill  Rovner,  Berlin,  N.  J.,  is  always  one  step 
ahead.  He  brought  patrons  to  his  theatre 
by  sled. 

N.  J.  Messenger  Service  has  a  social  club.  It 
meets  once  a  month. 

Harry  Waxman  and  wife  came  back  from 
Bermuda,  caught  all  the  snow. 

Pete  Ryan,  Pennsgrove,  was  the  captain  of 
the  boat  service  used  by  N.  J.  Messenger 
Service  to  reach  accounts  through  the 
storm. 


S.  O.  S.  Protects  Clients 

Furthering  its  policy  of  acquiring  repair  parts 
for  motion  picture  apparatus,  manufacture  of 
which  has  been  discontinued,  S.  O.  S.  Cor¬ 
poration  of  New  York  recently  purchased  the 
entire  stock  of  both  the  Hallberg  and  Proban- 
sky  Reflector  Arc  Lamp  houses. 

Probansky  was  one  of  the  first  manufac¬ 
turers  of  Reflector  Arcs,  having  originally  been 
made  in  Germany,  but  in  later  years  their 
plant  was  moved  to  New  York.  Hallberg  Lamp 
was  designed  in  1918  and  was  placed  on  the 
market  about  seven  years  later.  Back  in  1927, 
Hallberg  was  considered  one  of  the  leaders  in 
the  field,  and  it  is  estimated  that  there  are  sev¬ 
eral  thousands  in  use. 


ENCHANTED  APRIL,  Ann  Harding,  once  again,  has  a  good  supporting  cast  in  the 
Radio  production. 


THE  PHILADELPHIA  EXHIBITOR 


Feb  1 1 3  5 


37 


Heard  In 


w 


ILMINGTON 


New  Rialto 
Is  Renovated 


Wilmington  theatre  managers,  seems  to  me, 
after  some  four  years  of  contact,  do  not 
possess  that  spirit  of  fellowship  and  co¬ 
operation  of  business  or  professional  men. 
Just  once  in  a  few  moons  they  manage  to 
get  together  in  some  kind  of  a  way  on 
some  particular  issue  when  they  are  act¬ 
ually  crowded  to  the  wall.  Delaware  leg¬ 
islature  is  now  in  session.  There’s  talk 
of  a  Sunday  bill.  There’s  a  censor  board 
bill  already  introduced.  There’s  plenty 
of  talk  and  serious  talk  of  an  amusement 
tax.  And  if  there’s  anything  like  a  co¬ 
operative  spirit  among  the  exhibitors  for 
a  common  cause,  it  certainly  is  nowhere 
near  the  surface. 

Joseph  DeFiore,  president,  IMPTO,  Del.  and 
Eastern  Shore,  Md.,  is  doing  his  best  to 
keep  a  finger  on  the  Dover  legislative 
pulse. 

Ben  Schindler,  Avenue,  has  left  it  be  known 
that  he  attended  the  IEPA  meeting  in 
Philadelphia. 

Adelmo  Vanni,  district  S-W  manager,  said  he 
was  very  much  pleased  with  the  conditions 
of  the  various  houses  in  Wilmington. 

District  Manager  Callow  said  he  would  say 
one  thing:  that  THE  EXHIBITOR  gave 
Wilmington  its  share  of  publicity. 

Dwight  VanMeter,  manager,  Aldine,  was 


ordering  a  colorful  uniform  of  a  Bengal 
lancer,  spear  and  everything  for  one  of 
his  ushers  ballyhooing  the  "Lives  of  a 
Bengal  Lancer." 

Miss  Helen  Redmile,  box  office  girl,  Aldine, 
is  back  after  a  vacation. 

New  Rialto  is  renovated  and  redecorated, 
with  a  lot  of  class  and  swank  injected  into 
it.  Jimmy  Olwell  and  his  side  kick  were 
in  "tucks."  Harry  Brubaker,  treasurer,  was 
looking  prosperous. 

Lew  Black  tells  me  the  Arcadia  is  to  be  re¬ 
painted  all  over. 

W.  R.  McClintock  fi  xed  up  a  night  hanging 
rock  garden  in  the  Arcadia. 

G.  Park  Weaver,  assistant,  Avenue,  was 
planning  a  Valentine  party  for  his  Young 
Timers. 

E.  E.  Drissell,  Loews  Parkway,  showed 
"David  Copperfield"  before  the  Board  of 
Education  at  Tower  Hill  School. 

Ben  Schindler  says  he  is  going  to  write  to 
Senators  Townsend  and  Hastings  urging 
them  to  sponsor  and  vote  for  the  bill  call¬ 
ing  for  an  investigation  of  the  alleged  the¬ 
atre  trust  laws. 

Morty  Levine  has  touched  up  his  inside  doors 
with  a  bit  of  red. 

Lew  Black  had  a  crib  out  front  of  his  the¬ 
atre  when  he  showed  the  quintuplets  short. 

John  Danby  had  the  grip. 

Mrs.  Jeannette  Emrich,  lecturer  and  author¬ 
ity,  discussed  "The  American  Public  and 
the  Motion  Picture"  before  the  Lions  Club, 
Wilmington. 

Theatre  managers  of  Wilmington  were 
guests  of  the  Delaware  Safety  Council 
Board  of  Directors  when  two  newlv  re¬ 
leased  safety  motion  pictures  on  highway 
safety  were  shown. 


BRIDE  OF  FRANKENSTEIN.  Valerie  Hobs  on,  on  the  right,  is  feautred  in  the  Universal 
show,  while  Margaret  Sullavan  and  Claude  R  ains  are  also  present. 


HEATING  and  VENTILATING 


INTERIOR  DECORATORS 


Theatrical 

Decorating 

OUR  SPECIALTY 
Phone 

Rittenhouse  7828 
2315  Walnut  St. 
Philadelphia 


'ARMANMTMCCI 

l  it  ATI  C 

LICCRATOP 


20l‘N-feR0AD'ST‘ 


•HIT* 3573 


J.  SEIDMAN 

:  A.  WEINBERG 

D.  BRODSKY 

Paramount  Qecorating  (Jo.,  |nc. 

STAGE  SETTINGS  :  DRAPERIES 

CARPETS  :  PAINTING  AND  DECORATING 

311  North  13th  Street  Philadelphia,  Pa. 

LIGHTING  FIXTURES 


NEW 


DECORATIVE  LIGHTING 

FOR  YOUR  THEATRE 

DRINKING  FOUNTAINS  DIRECTION  SIGNS 


I2™& Monrqomei’y  Ave.  PHila.Pa, 


MARQUEES  AND  SIGNS 

cc  £  eLecTRic  siGn  co 

JOV  1 133 •  50™ A1?  L011G  ISLAND  CITY  n.Y. 
BUILDERS  OF  DEOn  &  ELECTRIC 


9 

B 

si 

€€S 

I 

i  &.  CHANGEABLE 

IP 

GSTlfTIATESe  SKETCHES  CHEERFULLY)  GIVEP' 

PREMIUMS 


SOUND  SERVICE 

WE  SOLVE  YOUR  SOUND  PROBLEMS 


■■iim 


^holmes 


CA.McCrork 


SOUND  ENGINEER 

262  N.  13th  ST. 
PHILADELPHIA 
Day  Phono:  RIT  4529 
Night  Phone:  SHE  0805 


38 


Feb  1 ' 3  5 


THE  PHILADELPHIA  EXHIBITOR 


PREMIUMS 


C%f\  PREMIUM^ 
LXJ  DIALS*  ^  U' 


Whmitmmmsn 


Home  Office:  1305  Vine  St. 

PHILADELPHIA,  PA. 
Send  for  YOUR  Copy  TODAY 


STATIONERY 


Rational, Stationers 


Walnut  1760-1761 
Race  4911-4912 


1028  ARCH  STREET 
Philadelphia,  Pa. 


THEATRE  EQUIPMENT 


"4 -STAR"  SERVICE/ 

★  Equipment  of  Known  Quality  Backed  by 
a  Guarantee  of  Satisfaction. 

★  Service  from  a  Local  Branch  by  Men  you 
Know  and  Trust. 

★  Priced  with  the  Benefit  of  the  Mass  Pur¬ 
chasing  Power  of  a  National  Organization. 

★  Guaranteed  by  all  of  the  National  Re¬ 
sources  of  a  National  Institution. 


National  Theatre  Supply  Company 


C:JI^  OFFICES  IN  ALL 

PRINCIPAL  CITIES 

THERE’S  A 
STORE  NEAR 

HI  Tum  (HI 

— AND  A 

i_  man  you 

YOU— 

KNOW 

CLEM’S 

MOTION  PICTURE  SUPPLY  HOUSE 

The  Most  Complete  Inch  pendent 

Supply  House  in  the  'Territory  ' 

255  North  13th  Street  -  Philadelphia 

EXPERT  REPAIRING 


SPRUCE  1864 


UNIFORMS 


Theatres  Recently  Outfitted 
with  AMERICAN  Uniforms : 


APOLLO,  JUMBO,  FROLIC,  ATLANTIC 
THEATRES,  INC.,  CITIES  THEATRES,  INC., 
MAYFAIR,  COLONIAL,  BENSON 


AMERICAN  UNIFORM  CO. 

134  So.  Uth  St.,  Phila.,  Pa. 

KIN.  1365  RACE  3685 


TICKET  REGISTERS 


Announcing  the 

At 

NEW 

Silent-Automatic 

Ticket  Register 

OU 

1935  Noiseless  Model  X 

a 

Write  for  Detail » 

Saving 

A  MODERN  ELECTRICAL  PRODUCT 

THE  WHITE  COCKATOO.  Warners  production  includes  Ricardo  Cortez  and  Jean  Muir 
as  the  leads  in  the  mystery  yarn. 


READING 


Rajah,  ten-cent  admission  house,  is  enjoying 
a  big  run  and  is  changing  its  programs 
three  times  a  week. 

State  staged  a  pet  show  one  afternoon  mid¬ 
way  in  the  run  of  “Pete,”  Our  Gang  Com¬ 
edy  dog  actor  film,  Spencer  Bentley,  man¬ 
ager,  directing  the  show. 

Reading  is  going  vaudeville-ward  in  a  big 
way  this  winter.  Every  civic  and  social 
club  is  engaged  in  a  mad  hunt  for  talent, 
local  or  professional. 

Dance  hall  proprietors  and  theatre  owners 
are  wondering  how  bad  girl  problem  will 
be  policed  by  City  Hall. 

George  Kline,  Philadelphia,  State  Theatre, 
Boyertown,  was  ill  in  his  home  with  tonsil- 
itis;  son,  Jack,  managing  house  in  his 
absence. 

Robert  Styer,  veteran  theatrical  man,  has 
been  put  on  the  Federal  payroll  here  as 
instructor  in  dramatic  arts. 


HARRISBURG 


Sam  Gilman  hunting  for  an  apartment. 

Jerry  Wollaston,  Victoria  skipper,  guarding 
a  secret  concerning  a  prize  of  fifty  bucks, 
third  place  among  all  W.  and  V.  theatres. 

Sympathy  of  the  column  goes  to  Lawrence 
Katz,  president  of  Local  No.  488,  Motion 
Picture  Machine  Operators,  and  operator, 
Loew’s  Regent,  Harrisburg,  whose  father, 


Harry  Katz,  79,  died  suddenly,  and  to 
Herman  Fehleisen,  doorman,  same  theatre, 
whose  brother,  Theodore,  died. 

Nick  Todoroy  is  improving  his  weekly  publi¬ 
cation. 

Wilmer  and  Vincent  is  celebrating  its  2  7th 
anniversary. 

Julius  Slomberghead,  janitor,  Majestic,  Har¬ 
risburg,  injured  two  weeks  ago  when  he 
fell  from  a  ladder,  returned  to  work  this 
week. 

Isaac  Marcus,  Rialto  and  National  Theatres, 
Harrisburg,  and  his  wife  and  employes 
handled  the  situation  with  such  remark¬ 
able  presence  of  mind  and  serenity  when 
fire  broke  out  in  a  building  adjoining  the 
Rialto  while  more  than  300  patrons,  most 
of  them  children,  were  in  the  theatre,  that 
editorial  comment  on  the  “cool  headed 
leadership’’  that  was  displayed  appeared 
in  one  of  Harrisburg’s  leading  news¬ 
papers. 

Members  of  the  John  Harris  Community 
Forum  in  a  recent  meeting  at  Harrisburg 
delegated  the  Rev.  A.  M.  Billman,  pastor 
Fourth  Reformed  Church,  Harrisburg,  to 
urge  at  the  next  meeting  of  the  Harris¬ 
burg  Ministerial  Association  that  the  asso¬ 
ciation  obtain  a  list  of  motion  pictures 
recommended  for  young  people  and  post 
copies  of  the  list  in  churches.  In  an  ad¬ 
dress,  “How  Can  We  Get  Wholesome 
Motion  Pictures?”  the  Rev.  Mr.  Billman 
suggested  that  legislation  be  fostered  that 
will  eliminate  block  booking  and  the  mo¬ 
nopoly  control  of  theatres  by  producers. 

Wilmer  &  Vincent  circuit  has  replaced  the 
old  sound  equipment  in  the  State,  Harris¬ 
burg,  with  complete  new  RCA  Victor 
High  Fidelity  apparatus. 


STANDARD  TICKET  REGISTER  CORP. 

1600  Broadway.  New  York  •  GEO  Mead.gcn.ms>. 


BUSTER  KEATON  RETURNS.  Educational’s  “One  Run  Elmer”  gives  Buster  Keaton 
some  support  from  Lona  Andre. 


THE  PHILADELPHIA  EXHIBITOR 


Feb  1  ’  3  5 


39 


BETWEEN  THE  PARAGRAPHS 


NEW  THREE-DIMENSIONAL  CAMERA 
MAY  BE  CLOSE  TO  RESULT  DESIRED 

Gregg  Toland,  cameraman  for  Samuel  Goldwyn,  has  come  forth 
recently  with  some  reports  of  his  work  with  a  three-dimensional 
camera.  William  Alder,  Pasadena,  California,  associate  at  the 
California  Institute  of  Technology,  a  veteran  cameraman,  seems  to 
have  struck  something  that  may  prove  practical.  His  process  consists 
of  a  small  attachment,  fitting  on  the  camera  lens.  It  contains  a  tiny 
motor  and  an  arrangement,  prismatic,  of  revolving  mirrors,  turning  at 
over  2000  revolutions  a  minute.  Motor  is  silent  and  synchronized  with 
the  shutter  of  the  camera.  When  shooting  starts,  motor  sets  the 
mirror  revolving  and  the  figure  is  recorded  on  one  strip  of  film.  Each 
image  is  reflected  in  three  different  angles  into  the  various  mirrors, 
with  all  three  images  on  the  same  celluloid. 

The  illusion  is  said  to  be  remarkable.  Furthermore,  present 
systems  of  lighting  will  have  to  be  changed  and  some  movie  stars 
won’t  be  able  to  stand  up  under  the  new  system,  it  appears  from 
experimentation. 

The  industry  should  watch  this  development  closely.  It  may  be 
the  beginning  of  a  radical  change  in  production  methods. 

BUSINESS  WHOLE-HEARTED  IN 
SUPPORT  OF  BIRTHDAY  BALLS 

Motion  picture  industry  once  again  fell  in  line  to  promote  the 
best  interests  of  the  President’s  Birthday  Ball,  to  be  held  in  all  cities, 
towns  and  villages  throughout  the  country.  Industry  is  not  only  con¬ 
tributing  sales  efforts,  entertainments,  etc.,  but  is  usually  taking  the 
lead  in  seeing  that  the  January  30  event  is  recorded  as  a  topnotcher. 

Regardless  of  what  may  be  said  of  it  or  parts  of  it,  the  motion 
picture  business  is  still  vital  in  any  community. 

ST.  LOUIS  INDICTMENTS  GIVE  RISE 
TO  MINGLED  TRADE,  POLITICAL  RUMORS 

What  do  the  St.  Louis  indictments  against  Radio,  Paramount, 
Warners  and  individuals  mean?  That  is  what  the  trade  is  asking  itself. 

Will  a  series  of  similar  federal  investigations  follow?  Will  the 
government  step  in  in  order  to  force  a  showdown  on  block  booking? 
Is  there  a  political  angle  involved?  Is  the  Democratic  administration 
really  out  for  Will  Hays’  job?  Is  the  St.  Louis  incident  really  potent 
or  has  the  case  been  given  more  attention  than  it  deserves?  Is  the 
government  using  the  film  prosecution  as  an  example  to  show  those 
who  scoff  that  with  the  NRA  came  a  lessening  of  enforcement  of  the 
anti-trust  laws? 

The  above  are  just  some  of  the  questions.  There  are  others. 
Meanwhile,  from  all  points  come  reports  of  further  investigation. 
Between  these  rumors,  the  Tri-Ergon  case,  tax  threats,  etc.,  the  busi¬ 
ness  has  plenty  to  worry  about. 

MPTOA  CONVENTION  CAN  SHOOT  OFF 
FIREWORKS  IF  IT  REALLY  WANTS  TO 

With  the  MPTOA  convention  next  month  at  New  Orleans  looking 
for  a  record  turnout,  there  is  a  great  possibility  of  plenty  of  fireworks, 
unless  there  is  a  steamrollering  of  liberal  factions  at  the  convention. 

With  Ed  Kuykendall  recently  coming  forth  for  a  20  per  cent 
cancellation,  plenty  of  national  legislative  bills  to  be  considered  and 
a  demand  for  relief  issuing  from  all  exhibitors,  where  MPTOA  or 
otherwise,  a  hectic  session  will  be  in  order.  It  is  no  secret  that  plenty 
of  the  boys  will  have  a  lot  to  say  and  if  they  are  given  a  chance  to 
say  it,  fireworks  will  result. 

The  last  time  a  hot  time  resulted  when  the  convention  went  on 
record  against  double  features  and  then  changed  its  mind  or  modified 
its  intention. 


SUPPLIES 


THEATRE  EQUIPMENT 

iVew  -  IJsvd  -  liebuilt 


Projectors,  Screens, 
Soundheads,  Amplifiers, 
Chairs,  Portable  Projectors, 
Arc  Lamps,  Rectifiers 
and  Generators. 
hepairixg  at  lowest  hates 


S.  O.  S.  CORP.,  1600  Broadway,  New  York 


S.O.S.  Buys  Equipment  at  Highest  Prices 


VAUDEVILLE  AGENCIES 


HARRY  BIBEN 

I  VAUDEVILLE  AGENCY 

(603-4  COLONIAL  BUILDING) 

N.  E.  Cor.  13th  and  Market  Sts. 

Phone,  Rittcnhouse  9494-5 

PHILADELPHIA 

Booking 

I  STANLEY- WARNER 
|  THEATRES,  Philadelphia 


• 

Official  Letter 
Service  to  the 
Motion  Picture 
Industry 

Accurate  List 
of  all  Theatres 
and  Executives 

Mimeographing 
Multigraphing 
Public  Stenography 

Addressing  -  Folding 
Enclosing  -  Mailing 

Advertising 

Publicity 

Printing 

WM.  Z.  PORTER 

Advertising  and  Letter  Service 

5927  Carpenter  Street 

Bell:  GRAnite  5927 

The  smart  theatre  owner  will  find  listed 
here  numerous  services  which  will 
interest  him  during  the  successful 
operation  of  his  showhouse.  Each  com¬ 
pany  is  an  authority  in  its  field  and 
through  long  experience  has  proved 
reliable  and  trustworthy. 

Tell  Our  Advertisers 
You  Saw  It  In 

The  Philadelphia 
Exhibitor 


HOBART  MANN. 


40 


THE  PHILADELPHIA  EXHIBITOR 


1  -Feb. -35 


t*  n  ■  ■  n 

J  I  •►Who  made  it ? 

4»ls  it  family  or  adult  type? 

D-rnint  Reviews 

2  Who's  in  it? 

5  What's  it  about  ? 

V  ■  UIIIL  BlvVIvVVv 

\  3^ How  good  is  it ? 

6 ■►Running  Time? 

COLUMBIA 


Family 

Carnival  (5009)  Comedy  Drama 

64m. 

Lee  Tracy,  Jimmy  Durante ,  Sally  Eilers,  Thomas 
Jackson,  Florence  Rice,  John  Walters,  Lee  Moran, 
Lucille  Ward,  Helen  Jerome  Eddy,  Lucien  Littlefield, 
Olive  and  George  Brasno. 

Programmer  of  a  sideshow  operator,  left 
with  the  problem  of  raising  a  son  when  his  wife 
dies,  and  who  runs  into  plenty  of  headaches 
because  he  doesn't  take  good  advice  from  a  pal 
and  a  girl  who  loves  him,  show  has  some  good 
individual  performances  even  if  the  story 
doesn't  create  any  record  for  novelty.  Eventu¬ 
ally,  he  marries  the  right  girl.  Trio,  Tracy, 
Eilers  and  Durante,  does  good  work. 

Estimate:  Fair  program. 


Family 

Square  Shooter  (5203)  Western 

^  59m. 

Tim  McCoy,  Jacqueline  Wells,  Erville  Alderson, 
John  Darrow,  J.  Farrell  MacDonald,  Wheeler  Oak- 
man,  Charles  Middleton. 

A  forged  will  and  Tim  McCoy’s  determina¬ 
tion  to  regain  possession  of  his  dead  uncle’s 
ranch,  taken  from  the  latter  by  fraud,  give 
“Square  Shooter”  plenty  of  plot.  In  addition, 
there  is  a  pal  who  loves  the  same  girl,  almost 
gets  Tim  into  a  pretty  mess,  eventually  saves 
the  day  after  the  correct  will  is  found.  It 
winds  up  okay. 

Estimate:  Okay  western. 


The  Whole 

Town’s  Talking 


Family 
Comedy  Drama 
95m. 


Edward  G.  Robinson,  Jean  Arthur,  Arthur  Byron, 
Arthur  Hohl,  Donald  Meek,  Wally  Ford,  Paul  Harvey , 
Etienne  Girardot,  J.  Farrell  MacDonald,  John  Wray. 

Here’s  a  swell  piece  of  entertainment  that 
will  lift  Robinson  out  of  the  rut  into  which  he 
has  fallen  and  also  benefit  the  box-office.  With 
a  dual  role,  as  a  Public  jinemy  No.  1  and  a 
timid  clerk,  he  has  a  grand  holiday.  The  clerk 
is  mistaken  for  the  gunman,  gets  identification 
card  to  prove  he  isn’t,  is  forced  by  the  gunman 
to  give  up  the  pass  at  night.  Complications 
set  in  and  the  howls  are  aplenty.  Show  has 
everything  that  audiences  demand  besides  some 
corking  good  work  from  Robinson. 

Estimate:  Swell. 


CHESTERFIELD 


Sons  of  Steel  (3069)  Drama 

62m. 

Charles  Starr  ett,  William.  Bakewell,  Polly  Ann 
Young,  Aileen,  Pringle ,  Walter  Walker,  Holmes 
Herbert. 

Tale  of  two  college  chums,  cousins,  who  wind 
up  in  a  steel  mill,  each  in  a  department  neither 
particularly  cares  for,  “Sons  of  Steel”  is  best 
fitted  for  the  family  trade.  Starrett  is  the 
cousin  made  to  work  for  a  living,  while  Bake¬ 
well  gets  the  benefit  of  wealth.  Eventually, 
following  misunderstanding,  strike  threats,  the 
whole  thing  is  cleared  up  and  both  benefit. 

Estimate:  Average  inde. 


FOX 


Family 

Baboona  (530)  Jungle  Film 

72m. 

Mr.  and  Mrs.  Martin  Johnson's  trip  over  and  in 
Africa. 

Mr.  and  Mrs.  Martin  Johnson  seem  to  have 
hit  a  new  note  in  African  travel  pictures,  with 
the  airplane  used  for  interest,  good  shots,  etc. 
Martin  Johnson  contributes  running  talk  and 
the  whole  thing  shapes  up  as  highly  exploitable 
material.  Any  audience  will  be  interested  but 
the  show  has  biggest  possibilities  where  the 
bally  opportunities  are  greatest.  Usual  number 
of  animals,  etc.,  are  seen,  with  many  striking 
shots. 

Estimate:  Exploitable  material. 


Und  er  Pressure  (521)  Action  Drama 

64m. 

Edmund  Lowe,  Victor  McLaglen,  Charles  Bickford, 
Florence  Rice,  Marjorie  Rambeau,  Roger  Imhof, 
George  Regas,  George  Walsh,  Warner  Richmond. 

Another  of  the  Lowe-McLaglen  school  with 
the  background  that  of  “sand  hogs,”  “Under 
Pressure”  is  just  about  what  anyone  would  ex¬ 
pect  it  to  be.  Clash  between  the  two  is  more  or 
less  subordinated  to  the  fight  against  impend¬ 
ing  disaster,  etc.,  which  helps  build  for  a  good 
climax.  Rivalry  between  crews  working  from 
different  sides  of  the  river  also  aids  the  story. 
Romance  doesn’t  amount  to  much. 

Estimate:  Familiar. 


When  a  Man  's  a  Man  Family 

Western 
67m. 

George  O’Brien,  Paul  Kelly,  Dorothy  Wilson,  Harry 
Woods,  Jimmy  Butler,  Edgar  Norton,  Clarence 
W  ilson. 

Whopper  western  with  a  Harold  Bell 
Wright  yarn  to  help  out  and  plenty  of  hard 
r.ding,  broncho  busting  and  action  to  assist. 
This  is  one  of  the  best  of  the  O’Briens  with  a 
story  that  sounds  convincing  as  well.  Picture 
has  some  good  cast  support  as  well.  Show 
should  be  received  with  plenty  of  raves  by 
action  fans  everywhere  as  well  as  in  spots 
where  they  love  the  open  space  epics. 

Estimate:  Good. 


FIRST  DIVISION 


Hei  Tiki  (3040)  Realistic  Drama 

73m. 

Realistic  drama  with  native  cast,  produced  on  Isle 
of  Ghosts  by  Alexander  Markey. 

Here  is  a  picture  that  for  angles  to  sell, 
realism  and  excellent  performances  by  a  native 
cast  has  had  few  equals.  “Hei  Tiki”  is  the 
story  of  two  native  lovers,  members  of  differ¬ 
ent  warring  tribes  and  their  attempts  to  be 
together  despite  the  opposition  of  the  racial 
groups.  Windup  is  a  big  native  struggle  that 
should  send  them  out  talking.  Picture  was 
made  on  the  Island  of  Ghosts,  is  authentic 
throughout  and  should  be  seen  to  be  appre¬ 
ciated.  It  can  play  any  house. 

Estimate:  Big  bally  opportunity. 


GAUMONT  BRITISH 


Lovers  Divine  (3410)  Musical  Drama 

84m. 

Marta  Eggerth,  Ronald  Squire,  Brember  Wills, 
Beryl  Laverick,  Cecil  Humphreys,  Hans  Jar  ay. 

Romantic  drama  with  splendid  music  as  well 
as  an  excellent  characterization  of  Franz  Schu¬ 
bert  that  should  appeal  to  mass  audiences  which 
crave  slow  moving,  leisurely  presented  pictures, 
This  GB  presentation  makes  up  in  enter¬ 
tainment  value  what  it  lacks  in  marquee-name 
attraction.  Story  includes  big  moments  in 
Schubert’s  life  as  well  as  Marta  Eggerth,  who 
is  becoming  familiar  to  domestic  audiences. 
Choral  and  orchestra  work  are  way  above  par. 

Estimate:  Soothing. 


The  Iron  Duke  Family 

Historical  Drama 
80m. 

George  Arliss,  EllaUne  Terris,  Gladys  Cooper, 
A.  E.  Matthews,  Leslie  Waring,  Allan  Aynesworth, 
Gibb  McLaughlin. 

Well  made,  impressive  importation  with  Ar¬ 
liss  as  the  name  to  sell  that  might  become  an 
outstanding  selling  attraction.  Arliss  is  Well¬ 
ington,  general  and  diplomat,  and  his  triumphs 
on  the  field  of  battle  and  around  diplomatic 
tables  are  recorded.  Show  is  a  succession  of 
big  scenes  and  looks  expensive.  However,  on 
the  other  side,  there  are  no  names  to  support 
Arliss,  the  love  story  doesn’t  amount  to  much 
and  picture  looks  foreign. 

Estimate:  Worthy  production. 


WARNERS 


The  Right  to  Live  (828)  Drama 

68m. 

Josephine  Hutchinson,  George  Brent,  Colin  Clive, 
Peggy  Wood,  Henrietta  Crosman,  Leo  Carroll,  C. 
Aubrey  Smith. 

Dramatic  story  by  Somerset  Maugham,  once 
made  as  “The  Sacred  Flame,”  emerges  as  an 
adult-drama  that  will  prove  interesting  in  spots. 
Tale  is  one  of  a  husband,  rendered  a  cripple 
by  an  airplane  accident,  whose  wife  falls  in  love 
with  his  brother,  and  whose  nurse  falls  in  love 
with  him.  What  is  expected  happens  when  the 
husband  commits  suicide.  Actors  play  well  but 
show's  appeal  is  restricted  to  those  who  like 
this  type  of  dramatic  fare. 

Estimate:  Intelligently  handled. 


The  White  Cockatoo  (827)  Melodrama 

73m. 

Ricardo  Cortez,  Jean  Muir,  Ruth  Donnelly,  Minna 
Gombell,  John  Eldredge,  Gordon  Westcott,  Walter 
Kingsf ord,  Pauline  Garon. 

Mystery  melodrama  of  the  young  heroine  who 
is  beset  by  peril  and  the  engineer  who  saves 
the  day  for  her,  “White  Cockatoo”  is  absorbing 
picture  material,  handled  by  a  studio  which  can 
turn  out  these  mystery  pictures.  Cast  smacks 
of  plenty  of  sell,  with  audiences  due  to  be 
satisfied.  Murder,  suspense  and  a  white  cocka¬ 
too  are  included  and  it  is  all  explained  satis¬ 
factorily. 

Estimate:  Average  mystery. 


THE  PHILADELPHIA  EXHIBITOR 


41 


Family 

Sequoia  (543)  Action  Drama 

74m. 


Jean  Parker,  Russell  Hardie,  Samuel  S.  Hinds, 
Ben  Hall,  Paul  Hurst,  William  Fung. 

The  daughter  of  a  writer  adopts  a  young 
fawn  and  a  young  puma,  brings  up  the  two 
together.  Between  the  love  story  of  the  daugh¬ 
ter  and  hero-forester  and  the  kinship  of  the 
two  animals,  there  is  enough  meat  for  any 
audience.  Not  only  strong  in  the  novelty  line 
but  produced  and  directed  with  an  eye  to  human 
appeal,  “Sequoia”  is  the  sort  of  subject  that 
lends  itself  to  different  type  selling.  Cast 
hasn’t  name  strength  but  word  of  mouth  will 
help  a  lot.  It  is  truly  a  creditable  picture. 

Estimate:  Different. 


PARAMOUNT  |  MONOGRAM 


Rocky  Mountain  Mystery 
(3428) 


Family 

Western 

65m. 


Randolph  Scott,  Chic  Sale,  Mrs.  Leslie  Carter, 
Kathleen  Burke,  George  Marion,  Sr.,  Ann  Sheridan, 
James  Eagles,  Willie  Fung. 

Western  with  a  mystery  atmosphere  and  some 
better  casting  than  usual  in  the  air  open  drama, 
“Rocky  Mountain  Mystery”  is  still  a  better  en¬ 
trant  in  the  houses  liking  horse  operas  than 
elsewhere.  There  is  more  than  the  apparent 
western  story,  with  some  familiar  names  to 
boot,  but  in  the  long  run  the  show  will  be 
gobbled  up  faster  by  the  western  patrons  than 
others.  A  miner  murders  his  mining  partner, 
tries  to  get  all  the  mine.  Hero,  aided  by  a 
sheriff,  clears  up  the  mystery. 

Estimate:  Fair. 


The  Mysterious 

Mr.  Wong  (3022) 


Family 

Melodrama 

60m. 


Arline  Judge,  Bela  Lugosi,  Wallace  Ford,  Robert  E. 
O'Connor,  Fred  Warren,  Lotus  Long,  Luke  Chan, 
Lee  Shumway. 

Here  is  a  melodrama  that  will  more  than 
satisfy  the  folks  who  still  like  to  be  thrilled. 
A  newspaper  reporter  takes  his  girl  to  look  for 
the  12  coins  of  Confucius.  Bela  Lugosi  is  the 
Chinese  chief  who  has  a  habit  of  knocking  off 
those  he  dislikes.  The  thrilling  moments  are 
many,  the  Chinese  background  makes  for  good 
selling  and  should  be  of  great  help  to  ex- 
ploiteers  even  though  the  dialogue  doesn’t  help 
at  all. 


Estimate:  Okay  meller. 


The  Winning  Ticket  (523)  Comedy 

72m. 

Leo  Carrillo,  Ted  Healy,  Louise  Fazenda,  Luis  Al- 
berni,  Irene  Hervey,  Purnell  Pratt,  Bill  Watson. 

An  Italian  barber  wins  on  a  sweepstake,  loses 
the  ticket  and  that  is  the  basis  for  this  pro¬ 
grammer-comedy.  Cast  is  decidedly  shy  on 
what  it  takes  to  get  them  in,  but  there  are 
plenty  of  laughs  for  mass  audiences.  Players 
are  up  to  snuff,  but  this  one  won't  make  any 
impression  because  it  is  lacking  in  marquee 
strength.  It  must  be  classified  as  just  another 
program-comedy. 

Estimate:  So-so  comedy. 


Vanessa.  Her  Love  Story  Family 

Drama 
94m. 

Helen  Hayes,  Robert  Montgomery,  Otto  Kruger, 
Lewis  Stone,  Donald  Crisp,  May  Robson,  Henry 
Stephenson,  Dorothy  Grainger,  Jessie  Ralph,  Violet 
Kemble-Cooper ,  Aileen  Pringle,  Lawrence  Grant. 

Certainly  built  for  the  women’s  trade,  this 
star  studded  contribution  from  Metro  is  class 
entertainment  of  such  nature  that  it  is  certain 
to  be  a  welcome  addition  at  any  box  office. 
Consider  that  the  women  will  have  plenty  to 
cry  over,  the  love  element  is  strong,  and  the 
acting  and  direction  splendid  and  the  reasons 
are  obvious.  Two  lovers  wish  to  marry,  meet 
opposition  because  the  hero  is  considered  un¬ 
worthy  by  her  family.  They  separate,  marry 
different  people  but  eventually  come  together 
when  their  swains  are  removed  from  the  pic¬ 
ture. 

Estimate:  Well  produced. 


RADIO 


Murder  on  a  Honeymoon  Family 

Mystery 
75m. 

Edna  May  Oliver,  James  Gleason ,  Lola  Lane,  George 
Meeker,  Chic  Chandler,  Dorothy  Labaire,  Sleep’n  Eat, 
DeWitt  Jennings,  Spencer  Charters. 

Neat  member  of  the  Oliver-Gleason  mystery 
comedy  school  and  certain  to  satisfy.  Not  aim¬ 
ing  at  greatness,  it  manages  to  include  plenty 
of  entertainment  and  will  leave  the  folks 
happy.  A  murder  is  committed  in  an  airplane 
flying  above  Catalina  Island.  The  usual  dumb 
inspector  and  smart  school-teacher  amateur  dick 
duo  are  interpreted  by  Oliver  and  Gleason  with 
satisfactory  results. 

Estimate:  Okay  program. 


Rumba  (3429)  Drama 

75m. 

George  Raft,  Carole  Lombard,  Margo,  Lynne  Over¬ 
man,  Monroe  Owsley,  Iris  Adrian,  Gail  Patrick, 
Jameson  Thomas,  Sam  Hinds. 

Handsomely  dressed  show  with  a  good  title, 
“Rumba”  probably  isn’t  another  “Bolero,”  but 
should  turn  in  a  fair  gross.  This  time  Raft  is 
again  a  dancer  who  falls  for  a  lass  from  so¬ 
ciety,  with  the  usual  complications,  another 
dancer  and  a  final  clinch  when  the  society  girl 
does  the  rumba  with  him  to  make  his  opening 
night  in  a  new  club  a  success.  Show  will  have 
to  be  helped  by  the  personal  appeal  of  the  stars, 
but  plugging  the  title  will  help  a  lot. 

Estimate:  Must  be  sold. 


The  Nut  Farm  (3003)  Farce 

68m. 

Wally  Ford,  Florence  Roberts,  Betty  Alden,  Oscar 
Apjel,  Spencer  Charters,  Bradley  Pages,  Joan  Gale. 

Star  farce  hit  which  turns  out  to  be  just  as 
entertaining  a  programmer  about  a  movie 
struck  family  which  goes  into  production.  Pic¬ 
ture  turns  out  pretty  bad  but  recutting  along 
different  lines  results  in  the  show  making 
plenty  of  dough  for  them  after  all  looked  lost. 
Title  comes  from  one  part  of  the  family  want¬ 
ing  to  grow  nuts  and  other  looking  toward  the 
films.  Cast  doesn’t  boast  any  strong  marquee 
material,  but  mass  audiences  are  certain  to  get 
laughs  out  of  it.  Inside  Hollywood  angles 
should  help  sell  it. 

Estimate:  Plenty  of  laughs. 


Wings  in  the  Dark  (3424)  Melodrama 

67  m. 

Myrna  Log,  Cary  Grant,  Hobart  Cavanaugh,  Dean 
Jagger,  Russell  Hopton,  Sam  Hinds,  Matt  McHugh. 

Ace  in  the  program  field,  with  a  couple  of 
good  performances  from  Loy  and  Grant  that 
should  assure  good  box  office  returns.  With  an 
airplane  background,  a  love  story  that  stands 
on  its  own,  a  role  for  Cary  Grant  that  sees  him 
as  a  blind  flyer  who  comes  back  because  of 
understanding  love  from  the  heroine,  “Wings  in 
the  Dark”  is  a  better  than  average  programmer 
lifted  up  by  intelligent  handling  throughout. 
Show  deserves  more  than  passing  attention. 

Estimate:  Better  than  average. 


The  Wandering  Jew  Classic 

81m. 

Conrad  Veidt,  Anne  Grey,  Dennis  Hoey,  Marie  Ney, 
Cicely  Oates,  Basil  Gill,  Hector  Abbas. 

Picturization  of  a  classic  drama,  the  subject, 
controversial,  is  best  fitted  to  certain  types  of 
audiences.  Four  parts  of  the  stage  classic  are 
given,  with  Conrad  Veidt  taking  the  role  of  the 
Jew.  No  question  but  that  this  British  produc¬ 
tion  has  been  completed  with  excellence  in  all 
departments  and  that  great  attention  has  been 
given  to  production  values.  However,  the  show 
is  of  the  type  that  each  exhibitor  must  see 
and  decide  for  himself  whether  or  not  he  should 
play  it. 

Estimate:  Must  be  seen. 


Women  Must  Dress  Family 

rama 
7  6m. 

Minna  Gombell,  Hardie  Albright,  Gavin  Gordon, 
Suzanne  Kaaren,  Lenita  Lane,  Robert  Light,  Arthur 
Lake. 

Tale  of  a  wife  who  loses  her  husband  be¬ 
cause  she  doesn't  pay  much  attention  to  style 
and  who  becomes  a  stylist  as  a  result,  “Women 
Must  Dress”  has  a  big  angle  with  which  to 
drag  in  the  women,  style.  Story  involves,  also, 
a  daughter,  a  poor  young  doctor-lover,  and  a 
rich  admirer  of  the  daughter,  with  all  of  it 
winding  up  happily  in  the  end.  Style  and  tie- 
up  features  are  most  important,  however. 

Estimate:  Selling  opportunity. 


UNITED  ARTISTS 


Clive  of  India  Melodrama 

89m. 

Ronald  Colman,  Loretta  Young,  Colin  Clive,  Francis 
Lister,  Cesar  Romero,  C.  Aubrey  Smith,  Montagu 
Love,  Lumsden  Hare,  Gilbert  Emery,  Robert  Grieg, 
Herbert  Bunstom,  Mischa  Auer,  Ferdinand  Gott- 
schalk,  Doris  Lloyd. 

Tale  of  a  romantic  and  forceful  character  in 
the  history  of  England  and  the  conquering  of 
India.  “Clive  of  India”  is  box  office  from  the 
first  minute.  Backed  by  20th  Century’s  im¬ 
mense  production,  Ronald  Colman  and  Loretta 
Young  top  a  cast  that  makes  the  picture  a  pro¬ 
duction  of  prestige  as  well  as  big  patrons 
interest.  The  show  has  big  scenes  as  well  as 
a  strong  romance,  angles  for  men  and  women, 
and  the  direction  is  tops.  United  Artists  and 
Darryl  Zanuck  have  turned  out  a  big  picture 
for  1935  laurels. 

Estimate:  Big. 


42 


THE  PHILADELPHIA  EXHIBITOR 


Family 

The  Runaway  Queen  Comedy  Drama 

68m. 

Anna  Neagle,  Fernand  Graavey,  Miles  Malleson, 
Gibb  McLaughlin,  Muriel  Aked. 

A  department  store  employee  suddenly  turns 
out  to  be  a  queen,  travels  to  her  country,  falls 
in  love  with  a  young  gentleman  who  eventually 
is  shown  to  be  a  revolutionist  and  a  Black  Shirt. 
Picture,  while  entertaining,  suffers  from  lack 
of  names  to  sell  as  principals,  though  compe¬ 
tent,  are  foreign  to  domestic  audiences.  Other¬ 
wise,  show  is  well  produced. 

Estimate:  Handicapped. 


The  Scarlet 

Pimpernel 


Family 
Historical  Drama 
94m. 


Leslie  Howard,  Raymond  Massey,  Mertle  Oberon, 
Joan  Gardner,  Anthony  Bushell,  Bramwell  Fletcher, 
O.  B.  Clarence,  Nigel  Bruce,  Ernest  Milton. 

British  made  production  which  smacks  par¬ 
ticularly  of  class  as  well  as  strong  on  the  cos¬ 
tume  appeal.  Howard  is  the  central  character, 
the  Scarlet  Pimpernel,  an  Englishman  in  the 
French  revolution  who  helps  political  prisoners 
escape.  There  is  a  romantic  side,  with  Merle 
Oberon  as  his  wife,  who  nearly  causes  him  to 
be  caught.  Eventually,  he  wins  out.  Show  has 
been  directed  by  Alexander  Corda,  is  well 
handled  in  all  departments. 

Estimate:  Well  done. 


Straight  from 

the  Heart  (8036) 


Family 
Comedy  Drama 
72m. 


Mary  Astor,  Roger  Pryor,  Baby  Jane,  Warren 
Hymer,  Robert  McWade. 

Ordinary  picture  about  a  girl  who  ties  up 
with  a  racketeer  because  her  luck  has  gone 
wrong,  a  baby  girl  who  has  been  left  an  orphan 
by  its  mother  who  killed  herself  and  the  struggle 
between  right  and  wrong  with  the  former  win¬ 
ning  out.  The  heroine,  however,  almost  be¬ 
comes  a  party  to  a  political  frame.  Show  has 
little  to  make  it  stand  out  from  the  pack  al¬ 
though  presence  of  Baby  Jane  may  help  quite 
a  bit. 


Estimate:  Programmer. 


STATE  RIGHTS 


Family 

Beast  of  Borneo  Drama 

58m. 

John  Preston,  Eugene  Sigaloff,  Mae  Stuart,  Doris 
Brook,  John  S.  Peters,  Jo-Jo. 

Another  of  the  realistic  animal  picture  series 
with  a  human  triangle  yarn,  a  woman,  a  sci¬ 
entist  and  a  third  man,  playing  a  strong  part. 
Eventually,  the  scientist  is  killed  by  the  ape 
that  has  been  captured.  In  addition  there  are 
some  other  fights  as  well  as  the  other  exploita¬ 
tion  angles.  Picture  can  be  sold. 

Estimate:  Exploitation  opportunity. 


UNIVERSAL 


A  Notorious 

Gentleman  (8032) 


Adult 

Melodrama 

75m. 


Charles  Bickford,  Helen  Vinson,  Sidney  Blackmer, 
Onslow  Stevens,  Dudley  Digges,  George  Irving,  John 
Darrow. 

Murder  melodrama,  with  a  southern  back¬ 
ground,  of  an  attorney  who  is  smart  enough 
to  think  he  can  pull  a  perfect  crime  but  who 
contributes  the  proverbial  flaw,  “Notorious  Gen¬ 
tleman”  is  a  program  meller,  well  directed,  that 
is  handicapped  because  of  lack  of  name  strength. 
Show  will  hold  interest  throughout. 

Estimate:  Above  average. 


Courage  of 

the  North 


Family 
Action  Drama 
55m. 


John  Preston,  William  Desmond,  Dynamite,  Cap¬ 
tain,  June  Love ,  Jimmy  Aubrey,  Tom  London,  White 
Feather. 


Background  of  Canadian  Northwest  Mounted 
Police  and  yarn  of  the  outlaws  who  were  steal¬ 
ing  the  fur  traps  of  the  Indians  should  be  satis¬ 
factory  for  the  pop  houses.  Cast  hasn’t  any 
names  to  sell  but  the  police  background  may 
prove  of  advantage.  Show  packs  the  necessary 
number  of  thrills  and  scenery  backgrounds  are 
okay. 


Estimate:  Plenty  of  action. 


Mystery  of 

Edwin  Drood  (8024) 


Family 

Melodrama 

85m. 


Claude  Rains,  Douglass  Montgomery,  Heather 
Angel,  E.  E.  Clive,  David  Manners,  Valerie  Hobson, 
Francis  L.  Sullivan,  J.  M.  Kerrigan,  Harry  Cording, 
Forrester  Harvey. 

U's  second  recent  excursion  into  Dickens'1 
work  shapes  up  as  a  well-produced  interest¬ 
holding  meller,  with  angles  that  showmen  should 
delight  in  selling.  Picture  is  faithful  to 
Dickens  and  carries  lots  of  entertainment  value. 
Edwin  Drood  disappears,  the  hero  is  suspected, 
finally  solves  the  mystery  through  a  clever  dis¬ 
guise,  with  the  culprit,  an  uncle,  finally  plung¬ 
ing  to  death.  Where  they  like  their  Dickens 
and  mystery-mellers,  this  one  will  hold  its  own. 

Estimate:  Well  done. 


What  Do  You  Think? 

it  is  the  aim  of  this  publication  to  give  its  readers 
every  possible  service.  Revision  of  the  page  is  an 
attempt  to  offer  a  concise  reviewing  form  that  will 
help  every  exhibitor.  Your  suggestions  and  criticisms 
are  welcomed.  Write  in  now  and  tell  us  whether 
you  like  this  or  not. 


Cowboy  Holiday  Western 

56m. 

Guinn  Williams,  Janet  Chandler,  Dock  Alexander, 
John  Elliott. 

The  villain  poses  as  a  deputy  sheriff,  hero 
decides  to  help  a  bandit  who  has  taken  the 
straight  and  narrow,  heroine’s  father  dies,  and 
Guinn  Williams,  Big  Boy,  solves  the  whole 
thing  and  wins  the  girl.  After  it  gets  started, 
it  isn’t  such  a  bad  western. 

Estimate:  Not  bad. 


High  School  Girl  Drama 

58m. 

Cecilia  Parker,  Crane  Wilbur,  Helen  MacKellar, 
Carlyle  Moore,  Jr.,  Noel  Warwick,  Mahlon  Hamilton. 

Study  of  a  young  girl  who  wants  to  know 
about  sex  but  whose  mother  is  too  busy 
with  clubwork  to  tell,  “High  School  Girl”  is  an 
educational  drama  that  ought  to  offer  big  selling 
possibilities.  The  story  is  familiar,  but  Crane 
Wilbur,  a  tolerant  school  teacher,  helps  a  lot. 
Picture  seeks  to  show  where  the  fault  lies. 
The  exploitation  possibilities  are  strongest,  how¬ 
ever. 

Estimate:  Bally  opportunity. 


Family 

Loser’s  End  Western 

59m. 

Jack  Perrin,  Frank  Rice,  Tina  Menard,  Jimmy 
Aubrey,  Elias  Lazarojf,  Rosemary  Joye. 

Western  with  the  story  near  the  Mexican 
border  and  a  windup  that  reveals  the  heroine 
and  her  brother  as  members  of  the  Mexican 
Secret  Service  out  to  get  the  goods  on  the  bad 
boy.  Show  has  the  quota  of  fights,  etc.,  that 
western  fans  demand. 

Estimate:  Okay  outdoor  drama. 


Man’s  Best  Friend  Action  Drama 

61m. 

Mary  McLaren,  Lightning  the  Dog,  Doug  Haig, 
Frank  Brownlee,  Patricia  Shopman. 

A  satisfactory  dog  story  in  which  the  canine 
proves  that  he  is,  after  all,  man’s  best  friend 
even  though  the  father  of  the  boy  tries  re¬ 
peatedly  to  put  him  to  death,  “Man’s  Best 
Friend”  will  be  liked  by  the  kids.  Lightning, 
the  dog,  turns  in  a  good  performance  as  do  the 
humans  even  though  there  are  no  familiar 
names  in  the  cast. 

Estimate:  Satisfying  dog  yarn. 


The  Cowboy  and 

the  Bandit 


Family 

Western 

58m. 


Rex  Lease,  Jeannette  Morgan,  Bill  Desmond, 
Franklyn  Farnum,  Wally  Wales,  Bobby  Nelson,  Vic 
Potel,  Lafe  McKee,  Art  Mix,  George  Chesebro. 


Western  with  the  punch  having  one  bandit 
gang  coming  to  the  hero’s  rescue  and  defeating 
the  other  bandit  gang,  “Cowboy  and  the  Ban¬ 
dit”  is  typical  western  stuff  with  the  usual  num¬ 
ber  of  fights,  hard  rides,  etc.  Cast  has  a  lot  of 
western  favorites  so  the  whole  thing  must  be 
certain  to  satisfy. 


Estimate:  Usual  western. 


When  Lightning 

Strikes 


Family 
Action  Drama 
61m. 


Francis  X.  Bushman,  Jr.,  Alice  Dahl,  Bill  Desmond , 
Murdock  MacQuarrie,  J.  P.  McGowan,  “Lightning.” 

Dog  show  with  a  background  of  timber  lands 
that  ought  to  please  action  followers.  Yarn  is 
one  of  a  fight  for  a  lease  on  the  property,  the 
usual  bad  gang  that  wants  to  take  possession 
and  the  eventual  victory  for  the  right  side. 
“Lightning,”  the  dog,  does  good  work.  Kids 
will  eat  it  up. 


Estimate:  Good  dog  show. 


THE  CHECKUP 


Included  are  production  number,  whether  adult  or 
family  appeal,  title,  type  of  picture,  cast,  estimate  as 
carried  In  6-Pt.  Review,  running  time  and  when  reviewed. 
For  example:  508 — A— EVELYN  PRENTICE— MD — 
Myrna  Loy,  William  Powell,  Una  Merkel,  Isabel  Jewell, 
Cora  Sue  Collins,  Jack  Mulhall — All  Powell-Loy — 78m 
— Nov.  means  production  number  is  508,  story  Is  of 
adult  appeal  rather  than  family,  title  is  Evelyn  Prentice, 
It  Is  a  melodrama  (MD),  cast  has  five  stars  and  featured 
leads,  estimate  called  It  All  Powell-Loy,  it  runs  78 
minutes  and  it  was  reviewed  in  November.  Pictures 


Published  Every  Issue 


KEY  TO  TYPE  OF  PICTURE 


AD — Action  Drama 
C — Comedy 
CD — Comedy  Drama 
COD — Costume  Drama 
CL — Classical  Drama 
D — Drama 
F — Farce 


MD — Melodrama 
MU — Musical 
MY — Mystery 
0 — Operetta 
RD — Realistic  Drama 
SP — Spectacle 
W — Western 


listed  are  playing  currently,  about  to  be  released  or  In 
production  stage.  As  new  Information  is  gained,  it  will 
be  added.  This  department  will  appear  in  each  issue. 
Save  all  issues  to  keep  a  complete  file  for  as  new  data 
is  added,  old  will  be  discarded.  Read  the  review  first 
in  6-Point  Reviews  and  checkup  here  later.  If  there 
is  variance  in  running  time,  it  is  because  of  censor  con¬ 
ditions  or  later  cutting.  Check  with  your  exchange 
to  make  certain.  No  release  dates  are  included  as  these 
vary  in  territories.  Keep  in  touch  with  Code  department 
in  this  issue  for  local  general  release  dates. 


Chesterfield-Invincible 

3065— F — THE  GHOST  WALKS — MY — John  Miljan,  June  Coll- 
yer,  Spencer  Charters — Satisfying — 70m. —  I -Jan. 

3069 - F - SONS  OF  STEEL — D — Charles  Stairrett,  William  Bake- 

well,  Polly  Ann  Young,  Aileen  Pringle - Average  inde - 62m. 

—  I -Feb. 

3072 - F - THE  WORLD  ACCUSES - D - Cora  Sue  Collins,  Dickie 

Moore,  Vivienne  Tobin,  Russell  Hopton - Holds  interest — 

63m. - 2-Jan. 

3079 - SYMPHONY  OF  LIVING - Evelyn  Brent,  A1  Shean,  John 

Darrow,  Albert  Conti,  Richard  Tucker,  John  Harron,  Charles 
Judels. 

- SHOT  IN  THE  DARK - MY - Charles  Starrett,  Robert  War¬ 
wick,  Marion  Shilling,  Doris  Lloyd,  Edward  Van  Sloan,  James 
Bush. 

Columbia 

3015— F— MILLS  OF  THE  GODS — D— May  Robson,  Fay  Wray, 
Victor  Jory,  Raymond  Walburn,  Albert  Conti,  Samuel  S.  Hinds 
- So-so - 72m. - 1  -Jan. 

3029 - A - WHITE  LIES — MD - Walter  Connolly,  Fay  Wray,  Vic¬ 
tor  Jory,  Leslie  Fenton,  Irene  Hervey - Filler — 65m. - I -Jan. 

5009 - F - CARNIVAL - CD - Lee  Tracy,  Jimmy  Durante,  Sally 

Eilers,  Thomas  Jackson,  Florence  Rice,  John  Walters — Fair 
program — 64m. —  1  -Feb. 

5011— F— THE  BEST  MAN  WINS— AD— Edmund  Lowe,  Jack 
Holt,  Florence  Rice — So-so — 75m. — 2-Jan. 

5036— F— BEHIND  THE  EVIDENCE — AD — Don  Cook,  Norman 

Foster,  Sheila  Manners,  Pat  O’Malley - Program  stuff - 76m. - 

2-Jan. 

5202— F— THE  WESTERNER— W— Tim  McCoy,  Marion  Shilling, 
Joe  Sauers — Suitable  western — 57m. —  1-Jan. 

5203 F— THE  SQUARE  SHOOTER— W— Tim  McCoy,  Jacque¬ 
line  Wells,  John  Darrow,  J.  Farrell  MacDonald - Okay  west¬ 
ern - 59m. - I  -Feb. 

_F— THE  WHOLE  TOWN’S  TALKING— CD— Edward  G. 

Robinson,  Jean  Arthur,  Arthur  Byron,  John  Wray,  Arthur 
Hohl,  Wallace  Ford — Swell — 95m. —  1-Feb. 

- DEVIL’S  CARGO - Wallace  Ford,  Marian  Marsh,  Arthur 

Hohl,  Charles  Grapewin,  Jay  Ward,  Charles  Middleton. 

- I’LL  LOVE  YOU  ALWAYS - Nancy  Carroll,  George  Mur¬ 
phy,  Jean  Dixon,  Harry  Beresford,  Arthur  Hohl,  Robert 
Allen. 

—DEATH  FLIES  EAST— Con  rad  Nagel,  Florence  Rice, 
Geneva  Mitchell,  Robert  Allen,  Ray  Walburn,  Oscar  Apfel, 

- A  CALL  TO  ARMS - MD — Steffi  Duna,  Ben  Lyon,  Noah 

Beery,  Willard  Mack,  Esther  Ralston,  Hobart  Bosworth. 

— LAW  BEYOND  THE  RANGE — W — Tim  McCoy,  Billie 
Seward. 

—LET’S  LIVE  TONIGHT— CD— Tullio  Carmanati,  Lilian 
Harvey,  Gilbert  Emery,  Luis  Alberni,  Janet  Beecher. 

—THE  REVENGE  RIDER— W— Tim  McCoy,  Billie  Seward, 
Robert  Allen,  Edward  Earle,  Frank  Sheridan. 

- EIGHT  BELLS - Ann  Sothern,  Ralph  Bellamy. 

- GIMPY - Jack  Holt,  Ralph  Morgan,  Jackie  Searl. 

First  Division 

3040 F — HEI  TIKI RD With  native  cast,  photographed  by 

Alex  Markey - Big  bally  opportunity - 73m. - I -Feb. 

3059— F— THE  TONTO  KID— W— Rex  Bell,  Ruth  Mix,  Buzz 
Barton — Fast  moving — 58m. —  1-Jan. 

3045— A— CONVENTION  GIRL - CJ3 — Rose  Hobart,  Weldon 

Heyburn,  Sally  O’Neill,  Herbert  Rawlinson. 

3048  FLIRTATION - Jeanette  Loff,  Ben  Alexander,  Arthur  Tracy, 

Emma  Dunn,  Corky,  Franklin  Pangborn. 

First  National-Warners 

806 A BORDERTOWN MD Paul  Muni,  Bette  Davis,  Mar¬ 
garet  Lindsay,  Eugene  Pallette — Triumph  for  Muni — 90m. — 
2-Jan.— (W) 

826 — A — I  AM  A  THIEF — MD — Mary  Astor,  Ricardo  Cortez, 
Dudley  Digges,  Irving  Pichel - Intrigues - 64m. - 1 -Dec.  (W) 


82  7— F— THE  WHITE  COCKATOO - MY— Ricardo  Cortez,  Jean 

Muir,  Ruth  Donnelly,  Minna  Gombell - Average  mystery - 

73m.— 1-Feb.— (W) 

828  - A - THE  RlGHT  TO  LIVE - D - Josephine  Hutchinson, 

George  Brent,  Colin  Clive,  Peggy  Wood,  Henrietta  Crosman 
— Intelligently  handled — 68m. —  1  -Feb. — ( W) 

87  7 — F— MURDER  IN  THE  CLOUDS— AD— Lyle  Talbot,  Ann 

Dvorak,  Gordon  Westcott,  George  Cooper,  Henry  O’Neill - 

Okay  air  meller - 61m. - I -Jan.  (FN) 

8  78— F— RED  HOT  TIRES— AD— Lyle  Talbot,  Mary  Astor, 

Henry  Kolker,  Roscoe  Karns - Ordinary  speedway  fare - 61m. 

-2-Jan.— (FN) 

805 — SWEET  MUSIC— MU— Rudy  Vallee,  Ann  Dvorak,  Ned 
Sparks,  Joe  Cawthorn,  Allen  Jenkins,  Alice  White,  Robert 
Armstrong,  Helen  Morgan  (W) 

816— DEVIL  DOGS  OF  THE  AIR— CD - James  Cagney,  Pat 

O’Brien,  Margaret  Lindsay,  Frank  McHugh,  John  Arledge, 

Ward  Bond,  Russell  Hicks (W) — Cosmopolitan. 

823 - KING  OF  THE  RITZ — William  Gargan,  Patricia  Ellis, 

Bodil  Rosing,  Dorothy  Tree,  Berton  Churchill. 

829  - CASE  OF  THE  CURIOUS  BRIDE— Margaret  Lindsay,  War¬ 
ren  William,  Claire  Dodd,  Philip  Reed,  Barton  MacLane - 

(FN) 

85  1 - GOLD  DIGGERS  OF  1935— MU - Dick  Powell,  Gloria 

Stuart,  Hugh  Herbert,  Frank  McHugh,  Glenda  Farrell,  Win¬ 
ifred  Shaw,  Adolphe  Menjou,  Alice  Brady - (FN) 

852 - BLACK  FURY - MD - Paul  Muni,  Karen  Morley,  William 

Gargan,  Tully  Marshall - (FN) 

853— GO  INTO  YOUR  DANCE — MU— A1  Jol  son.  Ruby  Keeler, 
Helen  Morgan,  Glenda  Farrell - (FN) 

855—  CAPTAIN  BLOOD— Robert  Donat— (FN) 

856 —  CALIENTE - Dolores  Del  Rio,  Pat  O’Brien. 

859— LIVING  ON  VELVET — Kay  Francis,  George  Brent,  Warren 
William,  Helen  Lowell,  Russell  Hicks,  Maude  T.  Gordon  (FN). 
863 - THE  WOMAN  IN  RED - D - Barbara  Stanwyck,  Gene  Ray¬ 

mond,  Genevieve  Tobin — (FN) 

874— WHILE  THE  PATIENT  SLEPT— Aline  MacMahon,  Guy 
Kibbee,  Lyle  Talbot,  Patricia  Ellis,  Robert  Barratt,  Helen 
Flint,  Walter  Walker,  Allen  Jenkins — (FN) 

—THE  FLORENTINE  DAGGER— D  onald  Woods,  Margaret 
Lindsay,  Robert  Barrat,  Paul  Porcasi,  Charles  fudels,  Grace 
Ford. 

—A  MIDSUMMER  NIGHT’S  DREAM— James  Cagney,  Dick 
Powell,  Joe  E.  Brown,  Jean  Muir,  Verree  Teasdale,  Ian  Hunter, 
Hugh  H  erbert,  Anita  Louise,  Victor  Jory,  Mickey  Rooney 

— (W) 

- TRAVELING  SALESLADY - Joan  Blondell,  Glenda  Farrell, 

Hugh  Herbert,  Allen  Jenkins,  A1  Shean,  William  Gargan, 
Keith  Donnelly,  Grant  Mitchell. 

—OIL  FOR  THE  LAMPS  OF  CHINA— John  Eldredge,  Joseph¬ 
ine  Hutchinson,  William  Gargan,  Pat  O’Brien - (W) 

MONEY  MAN - MD - Edward  G.  Robinson,  Bette  Davis - 

(W) 

—THE  GOOSE  AND  THE  GANDER— Kay  Francis,  George’ 
Brent,  Genevieve  Tobin,  John  Eldredge,  Claire  Dodd. 

SOCIAL  PIRATES - Joan  Blondell,  Guy  Kibbee,  Aline  Mac¬ 

Mahon. 

THE  IRISH  IN  US - James  Cagney,  Pat  O’Brien,  Frank 

McHugh,  Helen  Lowell,  Phil  Regan. 

WANDERLUST - Guy  Kibbee,  Aline  McMahon. 

—WOMEN  ARE  BUM  NEWSPAPERMEN— Glenda  Farrell. 

A  PRESENT  FROM  MARGATE! - Kay  Francis,  lan  Hunter. 

—THE  GREEN  CAT— Bette  Davis. 

- HAIRCUT - Jean  Muir,  George  Brent. 

- PAGE  MISS  GLORY - Marion  Davies. 

—COPS  AND  ROBBERS— Joe  E.  Brown. 

- POLICE  ESCORT - James  Cagney,  Phil  Regan. 

—ANTHONY  THE  THIRD— Edward  G.  Robinson. 

- LADY  DICK - Kay  Francis. 

—MAN  AGAINST  DEATH— Paul  Muni. 

- DINKY — Jackie  Cooper,  Mary  Astor. 

( The  following  pictures  are  due  on  1933-1934  contracts.  472- 
Powell-Francis;  455-Howard :  756-Hozvard ;  7 57 -Robinson;  766-wn- 
titled;  774-Brozcn  and  Blondell.) 


THE  CHECKUP— l-Feb.-35 


A  Jay  Emanuel  Publication  Service 


Fox 

521—  F— UNDER  PRESSURE— AD— Edmund  Lowe,  Victor  Mc- 

Laglen,  Charles  Bickford,  Florence  Rice - Familiar - 64m. - 

I -Feb. 

522 —  F — HELLDORADO — CD — Richard  Arlen,  Madge  Evans, 

Ralph  Bellamy,  James  Gleason,  Henry  B.  Walthall,  Stepin 
Fetchit - So-so - 75  m. — 2 -Dec. 

523 - F - LOTTERY  LOVER - MU — Pat  Patterson,  Lew  Ayres, 

Peggy  Fears,  Reginald  Denny,  Alan  Dinehart,  Sterling  Hallo¬ 
way - Fair  musical - 82m. - 2 -Dec. 

525—  F— THE  COUNTY  CHAIRMAN— C— Will  Rogers,  Berton 

Churchill,  Evalyn  Venable,  Stepin  Fetchit,  Louise  Dresser, 
Kent  Taylor — Ace  Rogers - 78m. —  I -Jan. 

526 —  F— CHARLIE  CHAN  IN  PARIS — MY — Warner  Oland, 

Mary  Brian,  Thomas  Beck,  Erik  Rhodes,  Minor  Watson,  John 
Miljan — Okay  Chan - 70m. - 1-Jan. 

52  7— F — WHEN  A  MAN’S  A  MAN — W — G  eorge  O'Brien,  Dor¬ 

othy  Wilson,  Paul  Kelly - Good - 67m. - 1 -Feb. 

530 - F - BABOONA — Jungle  film,  photographed  by  Mr.  and  Mrs. 

Martin  Johnson - Exploitable  material - 72m. - 1 -Feb. 

528—  THUNDER  IN  THE  NIGHT— MD— Warner  Baxter,  Ketti 
Gallian,  Herbert  Mundin,  Astrid  Allwyn. 

529 —  ONE  MORE  SPRING — CD — Janet  Gaynor,  Warner  Baxter, 
Henry  B.  Walthal,  Walter  King,  Stepin  Fetchit,  Roger  Imhof, 
Roger  Foran. 

53  I - THE  LITTLE  COLONEL - CD - Shirley  Temple,  Lionel 

Barrymore,  Bill  Robinson,  Evelyn  Venable. 

532 - RECIPE  FOR  MURDER - Victor  McLaglen,  Edmund  Lowe, 

Rosemary  Aimes,  Mary  Carlisle,  William  Janney,  C.  Henry 
Gordon,  John  Wray,  Henry  O’Neill. 

533 — LIFE  BEGINS  AT  40 - Will  Rogers,  Richard  Cromwell, 

George  Barbier,  Rochelle  Hudson,  Jane  Darwell. 

534  - GEORGE  WHITE’S  SCANDALS - Alice  Faye,  Lyda  Roberti, 

James  Dunn,  Cliff  Edwards,  Ned  Sparks,  Stuart  Erwin,  George 
White,  Arline  Judge. 

535  - HOLD  THAT  TIGER - Lew  Ayres,  Zasu  Pitts,  Walter  King, 

Claire  Trevor,  Jack  Haley,  Mitchell  and  Durant. 

536 — Hir-HWAY  ROBBERY— Spencer  Tracy,  Claire  Trevor. 

—THE  FARMER  TAKES  A  WIFE — CD — Janet  Gaynor, 
Spencer  Tracey. 

- NYMPH  ERRANT - Jack  Haley,  Alice  Faye,  Mitchell  and 

Durant. 

— DANTE’S  INFERNO - Spencer  Tracey,  Claire  Trevor, 

Hen  ry  B.  Walthall,  Nick  Foran,  Alan  Dinehart. 

—THE  TORCHBEARERS— Will  Rogers,  Billie  Burke,  Madge 
Bellamy,  Sterling  Holloway,  Alison  Skipworth. 

—UNDER  THE  PAMPA  MOON— Warner  Baxter,  Ketti  Gal¬ 
lian. 

- IT'S  A  SMALL  WORLD — Spencer  Tracy,  Wendy  Barrie, 

Frank  Melton,  Irving  Bacon,  Vivian  Tobin. 

—DICE  WOMAN— Claire  Trevor.  James  Dunn,  Jane  Withers, 
Mitchell  and  Durant. 

- WORK  OF  ART - Claire  Trevor,  Spencer  Tracey. 

— SECRET  LIVES - Mona  Barrie,  Gilbert  Roland. 

— THE  SONG  AND  DANCE  MAN— Alice  Faye,  James  Dunn. 

- $10  RAISE - Edward  Everett  Horton,  Karen  Morley. 

— COWBOY  MILLIONAIRE— George  O  B  rien. 

- HEAVEN’S  GATE - Shirley  Temple,  Joe  McCrea. 

GB 

_ F— MY  HEART  IS  CALLING— MU— Jan  Kiepura,  Marta 

Eggerth,  Sonnie  Hale,  Ernest  Thesinger - Okay - 88m. - 1- 

Jan. 

3405— F— EVERGREEN— MU— Jessie  Matthews,  Sonnie  Hale, 

Betty  Balfour,  Ivor  MacLaren — Pleasant - 83m. - 2-Jan. 

3404 - JACK  AHOY - C - Jack  Hubert,  Nancy  O’Neil,  Tamara 

Desni. 

3407 - F - THE  IRON  DUKE - COD - George  Arliss,  Ellaine  Ter¬ 
ris,  Gladys  Cooper - Worthy  production - 80m. - 1-Feb. 

3408— PRINCESS  CHARMING— MU— Evelyn  Laye,  Yvonne  Ar- 
naud,  Georee  Grossmith,  Max  Miller,  Henry  Wilcoxson. 
3410— F — LOVERS  DIVINE — MU— Marta  Egg  erth,  Ronald  Squire, 
Bremer  Mills - Soothing — 84m. —  1-Feb. 

Liberty 

—F— WITHOUT  CHILDREN— D— Marguerite  Churchill, 
Bruce  Cabot,  Evelyn  Brent,  Dickie  Moore,  Cora  Sue  Collins, 
Reginald  Denny - Fair - 81m. - Nov. 

— F — SCHOOL  FOR  GIRLS — MD — Sidney  Fox,  Lois  Wilson, 
Paul  Kelly,  Lucille  La  Verne,  Toby  Wing,  Dorothy  Lee,  Lona 

Andre,  Russell  Hopton,  Kathleen  Burke - Sell  feature  names - 

73m. - Sept. 

_ F— TWO  HEADS  ON  A  PILLOW— CD— Neil  Hamilton, 
Miriam  Jordan,  Henry  Armetta,  Hardie  Albright — Creditable 
—  74  m. — July. 


pg.  44 


— F — SWEEPSTAKE  ANNIE— C— Tom  Brown,  Marion  Nixon, 

Inez  Courtney,  Wera  Engels - Nice - 74m. - 2-Jan. 

— DIZZY  DAMES— Marjorie  Rambeau,  Fuzzy  Knight,  Burton 
Churchill,  Florine  McKinney. 

Majestic 

— F — NIGHT  ALARM - MD — Bruce  Cabot,  Judith  Allen,  H. 

B.  Warner,  Sam  Hardy — High  rating  fire  yarn — 63m. — Oct. 
— F — THE  PERFECT  CLUE — MD — David  Manners,  Dorothy 

Libaire,  Skeets  Gallagher,  Betty  Blythe - Satisfactory — 62m. 

—  I  -Dec. 

— MUTINY  AHEAD — Neil  Hamilton,  Kathleen  Burke. 

Mascot 

— F — IN  OLD  SANTA  FE — W — Ken  Maynard,  Evalyn  Knapp, 
H.  B.  Warner,  Gene  Autry — Better  than  usual — 64m. —  I -Dec. 
_F— THE  MARINES  ARE  COMING— AD— William  Haines, 
Conrad  Nagel,  Esther  Ralston,  Armida,  Edgar  Kennedy — Neat 
little  picture. — 68m. — 2-Dec. 

— F — LITTLE  MEN — CL — Ralph  Morgan,  Erin  O’Brien- 
Moore,  Cora  Sue  Collins,  Junior  Durkin,  Frankie  Darro, 

Dickie  Moore,  Buster  Phelps. - Triumph - 78m. - 2-Dec. 

- THE  MIRACLE  RIDER - Serial - Tom  Mix. 

Metro 

420 — F— VANESSA,  HER  LOVE  STORY — D — Helen  Hayes, 

Robert  Montgomery,  Otto  Kruger,  Lewis  Stone,  May  Robson - 

Well  produced - 94m. - 1-Feb. 

507 — A— BIOGRAPHY  OF  A  BACHELOR  GIRL — C — Ann 

Harding,  Edward  Everett  Horton,  Robert  Montgomery,  Edward 

Arnold,  Una  Merkel - Class  comedy - 83m. - 1-Jan. 

523 — F— THE  WINNING  TICKET — C — Leo  Carrillo,  Ted  Healy, 
Louise  Fazenda,  Irene  Hervey — So-so  comedy — 72m. —  1-Feb. 

526 - F - THE  NIGHT  IS  YOUNG - MU - Ramon  Novarro,  Evelyn 

Laye,  Edward  Everett  Horton,  Charles  Butterworth,  Una 

Merkel,  Don  Cook - Well  done - 83m. - 2-Dec. 

533— F — DAVID  COPPERFIELD — CL — Lionel  Barrymore,  W. 

C.  Fields,  Madge  Evans,  Maureen  O’Sullivan,  Lewis  Stone, 
Frank  Lawton,  Edna  Mae  Oliver — Fine — 110m. — 2-Jan. 

540— A— WICKED  WOMAN— D—Mady  Christians,  Charles 
Bickford,  Zelda  Sears,  John  Parker — Drama — 75m. —  1-Dec. 

543 - F - SEQUOIA - AD - Jean  Parker,  Russell  Hardie,  Samuel 

S.  Hinds,  Paul  Hurst - Different - 74m. - 1-Feb. 

544— F— SOCIETY  DOCTOR— MD — Chester  Morris,  Virginia 

Bruce,  Billie  Burke,  Ray  Walburn - Okay  Program — 66m. - 

2-Jan. 

418 - RECKLESS - Jean  Hairlow,  William  Powell,  Franchot  Tone, 

May  Robson,  Henry  Wadsworth,  Nat  Pendleton,  Ted  Healy. 

5  1  6 - AFTER  OFFICE  HOURS - CD - Constance  Bennett,  Clark 

Gable,  Henry  Travers,  Stuart  Erwin,  Frank  Mayo,  Harvey 
Stephens. 

545 - SHADOW  OF  DOUBT — Ricardo  Cortez,  Virginia!  Bruce, 

Isabel  Jewell,  Regis  Toomey,  Bert  Roach,  Arthur  Byron. 

— PUBLIC  ENEMY  No.  2 — Charles  Butterworth,  Una  Merkel, 
Nat  Pendleton,  Eugene  Pallette,  Eddie  Nugent,  Claude  Gill- 
ingwater,  Robert  McWade,  Ruth  Selwyn. 

- TIMES  SQUARE  LADY - Robert  Taylor,  Virginia  Bruce, 

Helen  Twelvetrees,  Isabell  Jewell,  Nat  Pendleton,  Raymond 
Hatton,  Fred  Kohler,  Russell  Hopton. 

- CASINO  MURDER  CASE - Paul  Lukas,  Rosalind  Russell, 

Ted  Healy,  Isabel  Jewell,  Frank  Craven,  Louise  Fazenda,  Eric 
Blore,  Alison  Skipworth,  Arthur  Byron. 

— VAMPIRES  OF  PRAGUE — Lionel  Barrymore,  Jealn  Hers- 
holt,  Elizabeth  Allen,  Henry  Stephenson,  Donald  Meek,  Jessie 
Ralph,  Bela!  Lugosi,  Leila  Bennett. 

- VAGABOND  LADY - Robert  Young,  Evelyn  Venable,  Ber¬ 
ton  Churchill,  Reginald  Senny,  Forrester  Harvey. 

—WEST  POINT  OF  THE  AIR — MD — Wallace  Beery,  Robert 
Young,  Maureen  O’Sullivan,  James  Gleason,  Russell  Hardie. 
— NAUGHTY  MARIETTA — MU — Jeanette  MacDonald,  Nel¬ 
son  Eddy,  Frank  Morgan,  Cecilia  Parker,  Mary  Doran,  Ed 
Brophy. 

— WIFE  VS.  SECRETARY — William  Powell,  Jean  Harlow, 
Myrna  Loy. 

—MUTINY  ON  THE  BOUNTY— Clark  Gable,  Robert  Mont¬ 
gomery,  Charles  Laughton. 

- ANNA  KARENINA - Greta  Garbo,  Fredric  March. 

- NO  MORE  LADIES - Robert  Montgomery,  Joan  Crawford. 

- THE  BLONDE  COUNTESS - William  Powell,  Myrna  Loy. 

— TYPEE — Lotus  Long. 

( The  following  pictures  are  still  due  on  1933-1934  contracts.  409- 
Crawford ;  401-MacDonald ;  412-Durante ;  418-Harlow;  420-Hayes; 
426-Shearer;  431-Beery  and  Gable;  433-Harloiv  and  Gable;  437-Soviet; 
4 39 -Two  Thieves.) 


A  Jay  Emanuel  Publication  Service 


THE  CHECKUP— l-Feb.-35 


Monogram 

3003 — F — THE  NUT  FARM — F — Wallace  Ford,  Joan  Gale,  Flor¬ 
ence  Roberts,  Oscar  Apfel,  Betty  Alden — Plenty  of  laughs — 
68m. —  I  -Feb. 

3011 — F — MILLION  DOLLAR  BABY — C — Ray  Walker,  Jimmy 
Fay,  Arline  Judge,  George  Stone — Good  nabe  bet — 64m. — 

1 - Jan. 

3014 — A— SING  SING  NIGHTS — MD — Conway  Tearle,  Hardie 
Albright,  Boots  Mallory,  Mary  Doran,  Berton  Churchill — 
Holds  Interest — 60m. —  1-Dec. 

3018 — F — WOMEN  MUST  DRESS - D — Minna  Gombell,  Hardie 

Albright,  Gavin  Gordon,  Suzanne  Kaaren,  Arthur  Lake - 

Selling  opportunity — 76m. —  1-Feb. 

3022— F— THE  MYSTERIOUS  MR.  WONG— MD— Bela  Lugosi, 
Arline  Judge,  Wallace  Ford — Okay  meller — 60m. —  1-Feb. 
3034— F— ’NEATH  ARIZONA  SKIES— W— John  Wayne,  Sheila 
Terry,  George  Hayes,  Yakima  Canutt — Hard  riding — 58m. — 

2- Dec. 

3037— F— LAWLESS  FRONTIER— W— John  Wayne,  Sheila  Terry, 
Yakima  Canutt — Satisfactory — 58m. — 2 -Jan. 

3017 — THE  GREAT  GOD  GOLD — Sidney  Blackmer,  Martha 
Sleeper,  Edwin  Maxwell,  Regis  Toomey,  Maria  Alba,  Gloria 

Shea. 

3025 — MYSTERY  MAN — Robert  Armstrong,  Maxine  Doyle,  Henry 
Kolker,  Norman  Houston. 

— RECKLESS  ROMEOS — CD — Robert  Armstrong,  William 
Cagney. 

Paramount 

9 

3414—  A— ENTER  MADAME— C—Elissa  Landi,  Cary  Grant, 

Lynne  Overman,  Sharon  Lyne - Better  than  average - 76m. — 

Nov. 

3415—  A— LIMEHOUSE  BLUES— MD— George  Raft.  Jean  Parker, 
Anna  May  Wong,  Kent  Taylor,  Billy  Bevan — Strictly  melo¬ 
drama — 64m. — Nov. 

3416—  A— THE  PRESIDENT  VANISHES— D— Arthur  Byron, 

Janet  Beecher,  Paul  Kelly,  Peggy  Conklin,  Edward  Arnold - 

Debatable — 85m. —  I  -Dec. 

3422—  F— ONE  HOUR  LATE— CD— J  oe  Morrison,  Helen  Twelve- 
trees,  Arline  Judge,  Ray  Walker,  Charles  Sellon,  George  E. 
Stone — Sell  Morrison — 69m. —  I -Dec. 

3423—  F— HERE  IS  MY  HEART— C— Bing  Crosby,  Kitty  Carlisle. 

Roland  Young,  Alison  Skipworth,  Reginald  Owen — Dough 
show - 77m. - 2 -Dec. 

3424—  F— WINGS  IN  THE  DARK— MD— Myrna  Loy,  Ca.ry  Grant, 

Hobart  Cavanaugh — Better  than  average - 67m — .1-Feb. 

3426— F— THE  GILDED  LILY— CD— Claudette  Colbert,  Fred 
MacMurray,  C.  Aubrey  Smith,  Luis  Alberni,  Ray  Milland — 
Okay - 85  m. - 2 -Jan. 

342  7— F— LIVES  OF  A  BENGAL  LANCER— MD — Mary  Cooper, 

Franchot  Tone,  Richard  Cromwell,  Guy  Standing,  Kathleen 
Burke,  Monte  Blue — Big — 105m. — 2-Jan. 

3428— F— ROCKY  MOUNTAIN  MYSTERY — W— Randolph  Scott. 

Chic  Sale,  Mrs.  Leslie  Carter, -Kathleen  Burke - Fair - 65m. - 

1-Feb. 

3429  - A - RUMBA - D — George  Raft,  Cairole  Lombard,  Margo, 

Lynne  Overman,  Monroe  Owsley - Must  be  sold - 75m. - 1- 

Feb. 

3425 - ONCE  IN  A  BLUE  MOON - CD - Jimmy  Savo,  Whitney 

Bourne,  Cecilia  Loftus,  Michael  Dalmatoff. 

3430  - ALL,  THE  KING’S  HORSES - Carl  Brisson,  Mary  Ellis, 

Edward  Everett  Horton,  Katherine  DeMille,  Eugene  Pallete, 
Arnold  Korff. 

343  I - RUGGLES  OF  RED  GAP - c - Charles  Laughton,  Mary 

Boland,  Charlie  Ruggles,  Zasu  Pitts. 

- CAPRICE  ESPANOL — MD Marlene  Dietrich,  Cesar 

Romero,  Lionel  Atwill,  Edward  Everett  Horton,  Alison  Skip- 
worth. 

—MIRACLE  IN  49TH  STREET— Noel  Cowalrd,  Stanley 
Ridges,  Hope  Williams,  Ernest  Cossart,  Burgess  Meredith, 
Florence  Whitehead,  Alex  Woolcott. 

- YOU  GOTTA  HAVE  LOVE - Cary  Grant,  Carole  Lombard, 

Henry  Wilcoxson. 

- PRIVATE  WORLDS - Claudette  Colbert,  Charles  Boyer, 

Joan  Bennett,  Joel  McCrea,  Guinn  Willialms,  Sam  Hinds. 

- SMALL  MIRACLE - Richard  Barthelmess,  Helen  Mack, 

Noel  Madison,  Roscoe  Karns,  Ray  Milland. 

- ANYTHING  GOES - W.  C.  Fields,  Bing  Crosby,  Queenie 

Smith. 

— STOLEN  HARMONY — Ben  Bernie,  George  Raft,  Grace 
Bradley,  Lloyd  Nolan. 

— TWO  FOR  TONIGHT — Bing  Crosby,  Miriam  Hopkins,  Jack 
Oakie,  Roscoe  Karns,  Lyda  Roberti,  William  Frawley,  Lynn 
Overmann. 


- HOW  AM  I  DOING? - Mae  West,  Paul  Cavanaugh,  Janet 

Beecher,  Monroe  Owsley,  Dewey  Robinson,  Joe  Twerp,  Grant 
Withers. 

— THE  MILKY  WAY — Jack  Oakie,  Lee  Tracy,  Gertrude 
Michael,  Betty  Furness,  Adolph  Menjou. 

— HOLD  ’EM  YALE— Patricia  Ellis,  William  Frawley,  Larry 
Crabbe,  Warren  Hymer,  George  Barbier,  George  E.  Stone, 
Andy  Devine. 

— THE  CRUSADES — Henry  Wilcoxon,  Loretta  Young,  Ian 
Keith,  Peero  de  Cordoba,  Joseph  Schildkraut,  Hobart  Bos- 
worth,  William  Farnum,  Katherine  DeMille. 

—MORNING,  NOON  AND  NIGHT— Sylvia  Sidney,  Herbert 
Marshall. 

— THE  END  OF  THE  WORLD — Sylvia  Sidney,  Sir  Guy  Stand¬ 
ing. 

- MISSISSIPPI - Bing  Crosby,  W.  C.  Fields,  Joan  Bennett, 

Queenie  Smith,  Gail  Patrick,  Molasses  'n’  January,  John  Miljan. 

— WIN  OR  LOSE — Joe  Morrison,  Burns  and  Allen,  Dixie  Lee, 

J.  C.  Nugent,  Mary  Foy. 

— CAR  99 — Fred  MacMurray,  Sir  Guy  Standing,  Ann  Sheri¬ 
dan,  Frank  Craven,  William  Frawley. 

— McFADDEN’S  FLATS — Walter  C.  Kelly,  Andy  Clyde,  Jane 
Darwell,  Betty  Furness,  Richard  Cromwell,  George  Barbier. 

- TWO  ON  A  TOWER - Mary  Ellis,  Tullio  Carminati. 

- FEDERAL  DICK — Cary  Grant,  Elissa  Landi. 

- CRAZY  PEOPLE - George  Burns,  Gracie  Allen. 

—GAMBLER  MAXIM— George  Raft. 

— PLAYING  AROUND - Jack  Oakie,  Kitty  Carlisle. 

- RENEGADES - Gary  Cooper,  Carole  Lombard. 

—TERROR  BY  NIGHT— Helen  Mack. 

- SO  REID  THE  ROSE - Fred  Stone,  Pauline  Lord. 

- 13  HOURS  BY  AIR - Gary  Cooper,  Carole  Lombard. 

- PEOPLE  WILL  TALK - Mary  Boland,  Charles  Ruggles. 

- SAILOR  BEWARE - Bing  Crosby,  Carole  Lombard. 

— ROSE  OF  THE  RANCHO — Kitty  Carlisle. 

- GUNS— Sylvia  Sidney,  Fred  MacMurray. 

- PETER  IBETSON - Gary  Cooper. 

Radio 

509 — F — BY  YOUR  LEAVE — CD — Frank  Morgan,  Genevieve 
Tobin,  Neil  Hamilton,  Marion  Nixon,  Glenn  Anders — Some 
laughs — 79m. — Oct. 

512 — F — THE  LITTLE  MINISTER — CL — Katherine  Hepburn, 

John  Beal,  Andy  Clyde,  Alan  Hale,  Beryl  Mercer,  Lundsen 

Hare,  Reginald  Denny — Fine - 108m. — 2-Dec. 

513 - F— SILVER  STREAK - AD - Sally  Blane,  Charles  Starrett, 

Hardie  Albright,  William  Farnum,  Irving  Pichel — Exploitation 
opportunity — 86m. —  1  -Dec. 

516 —  F — WEST  OF  THE  PECOS — AD — Richard  Dix,  Martha 
Sleeper,  Fred  Kohler,  Louise  Beaver,  Maria  Alba — High  rating 
action  drama — 68m. —  I -Dec. 

517 —  F— LIGHTNING  STRIKES  TWICE — C — Ben  Lyon,  Pert 

Kelton,  Thelma  Todd,  Laura  Hope  Crews,  Chic  Chandler, 
Walter  Catlett,  Skeets  Gallagher - Weak - 65m. - Nov. 

518 —  F — ROMANCE  IN  MANHATTAN — CD — Francis  Lederer, 
Ginger  Rogers,  Arthur  Hohl,  Jimmy  Butler — Nice  program — 

77m. —  1  -Dec. 

519 —  F — GRAND  OLD  GIRL — CD — May  Robson,  Fred  Mac¬ 
Murray,  Mary  Carlisle,  Etienne  Girardot,  Hale  Hamilton,  Alan 
Hale,  Gavin  Gordon — Decidedly  okay — 78m. — 2-Dec. 

520 —  A — ENCHANTED  APRIL — CD — Ann  Harding,  Frank 
Morgan,  Reginald  Owen,  Katherine  Alexander,  Ralph  Forbes, 

Jane  Baxter,  Jessie  Ralph - Sell  names - 82m. - 2-Dec. 

522 — F— MURDER  ON  A  HONEYMOON — MY— Edna  Mae 

Oliver,  James  Gleason,  Lola  Lane,  George  Meeker - Okay 

program — 75m. —  1  -Feb. 

521 GIGOLETTE Adrienne  Ames,  Ralph  Bellamy,  Donald 

Cook,  Robert  Armstrong,  Harold  Walldridge,  Dewey  Robin¬ 
son. 

524 — ROBERTA - Irene  Dunne,  Fred  Astaire,  Ginger  Rogers, 

Randolph  Scott,  Helen  Westley,  Victor  Varconi,  Claire  Dodd. 

525  DOG  OF  FLANDERS Frankie  Thomas,  O.  P.  Heggie, 

Henry  Kolker,  Nella  Walker,  Reginald  Barlow. 

526  - LADDIE - John  Beal,  Gloria  Stuart,  Gloria  Shea,  Charlotte 

Henry,  Virginia  Weidler,  Donald  Crisp,  Willard  Robertson, 
Dorothy  Peterson. 

- BECKY  SHARP - Miriam  Hopkins,  Mrs.  Leslie  Carter,  Alan 

Mowbray,  G.  P.  Huntley,  Jr.,  Charles  Coleman,  Nigel  Bruce, 
Billie  Burke,  Doris  Lloyd. 

- CAPTAIN  HURRICANE! - James  Barton,  J.  Farrell  Mac¬ 
Donald,  Wade  Boteler,  Forrester  Harvey,  Stanley  Fields,  Helen 
Mack,  Helen  Westley,  Creighton  Chaney. 

- VILLAGE  TALE - Randolph  Scott,  Kay  Johnson,  Dorothy 

Burgess,  Guinn  Williams,  Donald  Meek,  Janet  Beecher,  Robert 
Barralt,  Andy  Clyde,  Edward  Ellis. 

- THE  GOLDEN  LEGEND - Anne  Shirley,  Trent  Durkin, 

Etienne  Girardot. 

pg.  45 


THE  CHECKUP— l-Feb.-35 


A  Jay  Emanuel  Publication  Service 


— STAR  AT  MIDNIGHT — William  Powell,  Ginger  Rogers, 
Gene  Lockart,  Leslie  Fenton,  Ralph  Morgan. 

- TOP  HAT - Fred  Astaire,  Ginger  Rogers,  Helen  Broderick, 

Erik  Rhodes,  Eric  Blore. 

- MURDER  IN  TIN  PAN  ALLEY - Wheeler  and  Woolsey, 

Betty  Grable. 

—BLACK  AND  WHITE  REVUE - Ann  Sothern,  Fred  Keat¬ 

ing,  Gene  Raymond,  Wynne  Gibson. 

- HOORAY  FOR  LOVE - Patsy  Kelly,  Fred  Keating,  Lionel 

Stander. 

- BREAK  OF  HEARTS - Francis  Lederer,  Katherine  Hep¬ 
burn. 

- THE  INFORMER - Victor  McLaglen. 

- SHE! - Helen  Gahagan,  Nigel  Bruce. 

United  Artists 

_F— THE  MIGHTY  BARNUM— CD— Wallace  Beery,  Janet 
Beecher,  Adolphe  Menjou,  Virginia  Bruce,  Rochelle  Hudson, 
— Ace  Hit — 102m. — Aug. 

— A — NELL  GWYN — COD — Anna  Neagle,  Cedric  Hardwicke 
— Restricted — 75m. — Aug. 

—A— THUNDER  IN  THE  EAST— Formerly  The  Battle— D— 

Charles  Boyer,  Merle  Oberon,  Betty  Stockfield,  John  Loder - 

Impressive - 84m. - 1  -Dec. 

— F — CLIVE  OF  INDIA — MD — R  onald  Colman,  Loretta 
Young,  Colin  Clive,  Francis  Lister,  Cesar  Romero,  C.  Aubrey 
Smith,  Montague  Love —  Big — 92m. —  I  -Feb. 

— F— THE  RUNAWAY  QUEEN— CD— Anna  Neagle,  Fernand 
Graavey — Handicapped - 69m. - 1  -Feb. 

_F— THE  SCARLET  PIMPERNEL— COD— Leslie  Howard, 
Raymond  Massey,  Merle  Oberon,  Joan  Gardner,  Anthony 
Bushnell — Well  done - 94m. —  I -Feb. 

— PRODUCTION  No.  5— Chalrl  es  Chaplin,  Paulette  Goddard, 
Carter  De  Haven,  Henry  Bergman. 

—THE  CALL  OF  THE  WILD— Loretta  Young,  Clark  Gable. 
Jack  Oakie,  Edward  Arnold,  Reginald  Owen,  Katherine 
DeMille. 

- FOLIES  BERGERE - MU - Maurice  Chevalier,  Merle 

Oberon,  Olin  Howland,  Walter  Byron,  Eric  Blore,  Gilbert 
Emery. 

- LES  MISERABLES - Fredric  March,  Charles  Laughton,  Ro¬ 
chelle  Hudson,  Jessie  Ralph,  Eley  Malyon. 

— WEDDING  NIGHT — Anna  Sten,  Gary  Cooper,  Helen  Vin¬ 
son,  Ralph  Bellamy. 

— CARDINAL  RICHELIEU — George  Arliss,  Francis  Lister, 
Edward  Arnold. 

— CONGO  RAID — MD — Leslie  Banks,  Paul  Robeson,  Nina 
McKinney. 

- BARBARY  COAST - Miriam  Hopkins. 

BREWSTER’S  MILLIONS - Jack  Buchanan,  Lily  Damita. 

Universal 

7003— A— IMITATION  OF  LIFE— D— Claudette  Colbert,  Warren 
William,  Ned  Sparks,  Rochelle  Hudson,  Alan  Hale,  Paul  Por- 
casi,  Henry  Armetta — Comedy  drama — I  I  8m. — Nov. 

8008—  F— NIGHT  LIFE  OF  THE  GODS— C— Peggy  Shannon, 

Alan  Mowbray,  Florine  McKinney,  Richard  Carle,  Gilbert 
Emery,  Henry  Armetta - Must  be  sold  heavily -  79m. — 2-Dec. 

8024— F— MYSTERY  OF  EDWIN  DROOD—MD— Claude  Rains, 
Douglass  Montgomery,  Heather  Angel,  David  Manners,  Valerie 

Hobson - Well  done - 85m. - 1-Feb. 

0025  F  I  VE  BEEN  AROUND - CD - Chester  Morris,  Rochelle 

Hudson,  Phyllis  Brooks,  G.  P.  Huntley,  Jr. - Misses - 74m. — 

1  -Jan. 

8028— A— THE  MAN  WHO  RECLAIMED  HIS  HEAD— D— 

Claude  Rains,  Joan  Bennett,  Lionel  Atwill,  Baby  Jane,  Henry 

O’Neill,  Wally  Ford,  Henry  Armetta - Must  be  ballyhooed _ 

80m. - 2-Dec. 

8032— A— A  NOTORIOUS  GENTLEMAN — MD— Charles  Bick¬ 
ford,  Helen  Vinson,  Sidney  Blackmer - Above  average — 75m. 

- 1-Feb. 

8036— F— STRAIGHT  FROM  THE  HEART— CD— Mary  Astor, 

Roger  Pryor,  Baby  Jane - Programmer - 72m. - 1-Feb. 

F— LIFE  RETURNS - D - Lois  Wilson,  Onslow  Stevens, 

George  Breakston,  Valerie  Hobson - To  be  sold - .  .  m. _ 

1  -Jan. 

8001—  SHOWBOAT— Irene  Dunne. 

8002—  SUTTER’S  GOLD. 

8003—  THE  GOOD  FAIRY— CD— Margaret  Sulla  van,  Herbert 
Marshall,  Alan  Hale,  Frank  Morgan. 

8005— THE  GREAT  ZIEGFELD— William  Powell,  Harriet  Hoctor, 
Shaw  and  Lee,  Fanny  Brice. 

8009—  THE  BRIDE  OF  FRANKENSTEIN— Boris  Karloff,  Valerie 
Hobson,  Colin  Clive,  Elsa  Lanchester,  Una  O'Connor.  E  E 
Clive,  O.  P.  Heggie. 


80  I  3— PRINCESS  O’HARA— Jean  Parker,  Chester  Morris. 

8019 — TRANSIENT  LADY — Henry  Hull,  Gene  Raymond,  Frances 
Drake,  June  Clayworth,  Spencer  Charters,  Clark  Williams. 
8023— IT  HAPPENED  IN  NEW  YORK— Hugh  O’Connell,  Ger¬ 
trude  Michael,  Lyle  Talbot,  Heather  Angel. 

8031 — RENDEZVOUS  AT  MIDNIGHT — MD — Ralph  Bellamy* 
Valerie  Hobson. 

8083 - THE  CRIMSON  TRAIL— W— Buck  Jones,  Sally  Ann 

Young. 

—THE  BAD  MAN  FROM  SILVER  CREEK— Buck  Jones. 
—WEREWOLF  OF  LONDON— Henry  Hull,  Warner  Oland. 

- DIAMOND  JIM - Edward  Arnold. 

— THE  GREAT  IMPERSONATION — Edmund  Lowe. 

- THE  RAVEN - Bela  Lugosi,  Boris  Karloff. 

- JUST  WE  TWO - Hugh  O’Connell,  Jean  Dixon. 

Miscellaneous 

— F - BIRTH  OF  A  NEW  AMERICA - Compiled  feature  with 

musical  score  and  running  talk  by  Alois  Havrilla,  including 
war  scenes,  New  Deal  material,  etc. — Ballyhoo  opportunity — 
72m. — 2-Jan. 

— F— COURAGE  OF  THE  NORTH— AD— John  Preston,  Wil¬ 
liam  Desmond,  Dynamite,  June  Love - Plenty  of  action - 55m. 

-1-Feb. 

- F - WHEN  LIGHTNING  STRIKES - AD— Francis  X.  Bush¬ 
man,  Jr.,  Alice  Dahl,  William  Desmond - Good  dog  show - 

6 1  m. - 1  -Feb. 

— F — THE  COWBOY  AND  THE  BANDIT— W— Rex  Lease, 
Jeanette  Morgan,  William  Desmond,  Franklyn  Farnum,  Wally 
Wales — Usual  western - 58m. - 1-Feb. 

— F — LOSER’S  END — W — Jack  Perrin,  Tina  Menard,  Rose¬ 
mary  Joye,  Jimmy  Aubrey — Okay  outdoor  drama - 59m. - 

1-Feb. 

— A — WAR  IS  A  RACKET — D — Compilation,  with  inquir¬ 
ing  type  of  interview,  showing  attitude  of  various  people  on 
munitions  question — Front  page — 63m. —  1 -Jan. 

— F— FEDERAL  AGENT— MD— Bill  Boyd,  Irene  Warne,  Don 
Alvarado,  George  Cooper — Average  inde  meller — 58m. — 

1  -Jan. 

- F - MAN’S  BEST  FRIEND - AD - Mary  McLaren,  Light¬ 
ning,  the  dog — Satisfying  dog  yarn — 61m. —  1-Feb. 

- F - BEAST  OF  BORNEO - D - John  Preston,  Mae  Stuart, 

Eugene  Sigaloff — Exploitation  opportunity — 65m. —  1-Feb. 

— F— HIGH  SCHOOL  GIRL — D— C  ecilia  Parker,  Crane  Wil¬ 
bur,  Helen  MaicKellar - Bally  opportunity - 58m. - 1-Feb. 

— F — COWBOY  HOLIDAY— W—  Guinn  Williams,  Janet 
Chandler,  John  Elliott — Not  bad — 56m. —  1-Feb. 

—F— TOMBSTONE  TERROR— W— Bob  Steele,  Kay  McCoy, 

George  Hayes - Okay  western - 60m. - 1 -Jan. 

— A — DEALERS  IN  DEATH — Compilation  of  material  deal¬ 
ing  with  armament  problems — Front  page — 68m. —  1 -Dec. 
—A— THE  MAN  OF  COURAGE— RD— Tale  of  the  new  Italy 
and  the  rise  of  Mussolini — Timely — 93m. — 2-Dec. 

_ F— THE  FIGHTING  TROOPER — AD— Kermit  Maynard, 
Charles  Delaney,  Leroy  Mason,  Barbara  Worth — Okay — 59m. 
— 2-Dec. 

_ F — THE  UNCONQUERED  BANDIT — W— Tom  Tyler,  Lil¬ 
lian  Gilmore - Okay  western - 60m. - 2-Jan. 

- F - CALLING  ALL  CARS - MD - Jack  LaRue,  Lilian  Miles, 

Harry  Holman - Okay  action  stuff - 60m. - 2-Jan. 

- WOLF  RIDERS - Jack  Perrin,  Lillian  Gilmore,  Lafe  Mc¬ 
Kee,  Nancy  Deshon,  George  Cheseboro. 

- GO-GET-IT-HAINES— Bill  Boyd,  Sheila  Terry,  Eleanor 

Hunt,  Leroy  Mason,  Lee  Shumway. 

- DEVIL’S  CANYON— W - Noah  Beery,  Jr.,  Miami  Alvarez, 

Fred  Church,  William  Desmond. 

Foreign 

— A — 3  SONGS  ABOUT  LENIN — D — Russian  film  paying 
homage  to  Lenin — Art  Stuff — 64m. —  I -Dec. 

_ F— WALTZ  TIME  IN  VIENNA — MU— Willy  Fritsch,  Renate 
Muller — For  restricted  list — 74m. —  1 -Dec. 

— F — DON  QUIXOTE — CL — Feodor  Chaliapin,  George 

Robey,  Sydney  Fox — Restricted — 78m. —  1-Jan. 

— A — THE  WANDERING  JEW — CL — Conrad  Veidt,  Anne 
Grey,  Dennis  Hoey — Must  be  seen — 81m. —  I -Feb. 

_A— SCOTLAND  YARD  MYSTERY— MY— Sir  Gerald  Du 
Maurier,  George  Curzon,  Belle  Crystal  (British) — Sell  the 
title - 7  0m. — Nov. 

— A — MADAME  BOV  ARY — D — French  cast  in  French  drama 
with  English  titles — Restricted — 98m.  —  1-Dec. 


White.  COULD 


<A<n\  4r£  tfian 


HFeb  1T35  pg.  47 

ere  s  your  golden  opportunity! — a 
rent,  honest,  down-to-earth  BUSINESS  REASON  jor  your 
blowing  yourself  lo  the  lime  oj  your  iijel  .  .  .  the  15lh  ANNUAL 
JI.  P.  T.  0.  A.  CONVENTION  IN  NEW  ORLEANS! 


Imagine  it! — New  Orleans  in  JIardi  Gras  lime!  .  .  .  Fun, 
color,  spectacle  ( Oo-o-o  la,  la!).  .  .  .  The  spirit  oj  high  carnival 
rije  throughout  one  oj  the  most  hospitable  cities  in  the  whole 
world!  .  .  .  The  event  oj  a  lijehme  for  you,  your  januly,  your 
friends— ALL  AT  A  COST  EAR  BELOW  THE  REGULAR 
RATES! 


SPECIAL  LOW  RAILROAD  FARES,  obtainable  only  by 
JI.  P.  T.  0.  A.  conventioneers  and  their  jamilies  and  guests  .  .  . 
SPECIAL  LOW  HOTEL  RATES,  during  the  three-day  con¬ 
vention,  and  during  the  JIardi  Gras  days  immediately  jo/lowing 
— a  time  when  even  millionaires  can’t  gel  rooms  at  any  price! 
Vitally  important  issues  lo  be  discussed  at  the  business  ses- 
ioiis  .  .  .  plenty  oj  social  aclivities  planned  jor  you — and 
many,  many  more  you  can  plan  jor  yourself!  .  .  .  Inti¬ 
mate  lours  through  the  highways  and  byways  oj  the 
friendly  Erenchy  city  which  has  been  the  playground 
oj  bon  vivanls  since  long  bejore  the  Louisiana 
Purchase  ! 


\ 


\  It’s  all  yours,  at  the  lowest  possible  cost.  COJIEl 
For  full  details  contact  National  Headquarters,  1600 
Broadway,  New  York  City. 


ANNUAL  CONVENTION 

FEB.  25-28, 1935>.  .  . 

HOTEL  ROOSEVELT .  . 


Feb  1  ’ 3 5  b.c. 


To  ALL  SHOWMEN,  EVERYWHERE  ...  TO 
ALL  EXHIBITORS  WHO  THINK  THEY  CAN  SELL  A 
REAL,  HONEST-TO-GOODNESS  HIT  PICTURE  THAT 
WILL  MAKE  NEW  FRIENDS  FOR  THIS  BUSINESS  — 


METRO  -  GOLD  WY  N  -  MAYER 


Has  Produced 


(Pronounced  "  See-quo-yah") 


It's  the  story  of  a  girl,  a  boy,  a  mountain  lion  and  a 
deer.  It  took  two  years  to  make,  is  a  triumph  of  patience, 
direction  and  understanding.  It  contains  scenes  that 
no  other  picture  ever  had.  It  is  dramatic.  It  has  a  real 
love  story.  It  tells  the  tale  of  the  love  of  one  animal  for 
another,  destined  by  nature  to  be  its  mortal  enemy.  It  is 
the  biggest  thing  of  its  kind  since  "TRADER  HORN". 


Jean  Parker  is  the  girl,  Russell  Hardie  the  boy.  There  are  more  angles  to 
sell  in  this  picture  than  in  most  shows  made.  Your  audiences  will  love  it. 
It  is  up  to  you  to  get  behind  it  to  convince  them  that  this  entertainment 
will  top  anything  of  its  kind.  I  am  appealing  to  all  you  boys  to  give  this 
picture  the  backing  that  it  deserves.  Handled  properly  it  should  be  an 
outstanding  attraction.  It  is  destined  to  be  one  of  the  big  shows  of  1935. 


BOB  LYNCH 


M  G  M 


VOL  17— No.  4 


PHILADELPHIA,  FEBRUARY  15,  1935 


Price,  15  Cents 


in  this 
Issue: 


Exhibitors  Begin  Fight  on  Proposed  State  Tax 


A  Jay  Emanuel  Publication 


with  Edward  Everett  Horton  •  Katherine 
DeMille*Eugene  Pallette*A  Paramount 
Picture  •  Directed  by  Frank  Tuttle 
Words  and  Music  by  Sam  Coslow 


Entered  as  second-class  matter  September  11,  1924,  at  the  post  office  at  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879.  Published  Semi-Monthly  at  219  N.  Broad  St.,  Phila. 


A  MODERN  "HUMORESQUE".  ,  ,  ITS  SWEETNESS  AND  BEAUTY  WILL  PLAY 
ON  THE  HEARTSTRINGS  AND  OPEN  THE  PURSE  STRINGS  OF  YOUR  PATRONS/ 


Febl5'35  pg.  2 


Mr.  Exhibitor: 

You  need  have  no  fears  about 
this  one  ! 

It  has  the  pathos,  sobs,  heart 
bursting  gladness  and  laughs  that  makes 
Good  Box-Office ! 

I  ll  gladly  show  it  to  you ! 

SAM  ROSEN 

Philadelphia  Manager 


DIRECTED  BY  FRANK  STRAYER 


An  Invincible 
Production 


EVELYN  BRENT 
AL  SHEAN 
CHARLES  JUDELS 
JOHN  DARROW 
GIGI  PARRISH 
JOHNNY  HARRON 

...  in  a  throbbing,  pulsating  story  that 
through  laughter  and  tears  will  emerge 
as  one  of  your  1935  Big  Money  Shows 

A  Perfect  Woman's  Picture  from 

FIRST  DIVISION 

HARRY  H.  THOMAS,  PRESIDENT 

EXECUTIVE  OFFICES  .  RADIO  CITY,  N.  Y. 

■EXCHANGES  EVERYWHERE 


tit  b  15 ALJ JS.  / 


That  Dare  Devil  Ace  of 
Stuntmen  who  never  uses 
a  dummy  or  a  double  • 

THE  KING  OF  ACTION  STARS 


M0ieh 


TALMADGE 


Performing  the  impossible  in  his  own 
incomparable  way. 


Riding  a  motorcycle  at  60  mi.  an 
hour  he  crashes  headlong  into  a 
speeding  auto  and  lands  in  the 
driver’s  seat. 


He  dives  head  first  through  a  plate 
glass  window. 

He  leaps  from  the  roof  of  a  three- 
story  building  into  a  moving  truck 
below. 


He  scales  the  face  of  skyscrapers. 
He  jumps  from  buildingtop  to 
buildingtop  40  ft.  apart. 


He  drops  50  ft.  from  one  moving 
aeroplane  to  another. 


The  camera  never  leaves  him  for  an 
instant.  He  does  the  impossible  and 
does  it  right  before  the  eyes  of  your 
audience  without  trick  photography 
or  dummies. 


IN  A  SERIES  OF  SI 


The  first  of  which  is 


it 


FIGHTING  PILOT 


Prints  of  which  are  in  the 
Exchange  and  ready  to  lift  your 
patrons  right  out  of  their  seats 
with  breath  taking  stunts  .  .  .  . 


CALL,  WRITE  OR  WIRE  DATES 

Masterpiece  Film  Attractions,  Inc, 

L..  KORSON,  President  Feb  15' 3 5  pg 

1329  VINE  SXWBKT  ■  Pm.  iM.PBH.  ■>* 


Febl5'35  pg.  4 


SUNBURST  OF  SONG 


THREE  OF  THE  NATION'S  FAVORITES 

IRENE  DUNNE 


The  Golden  Girl  with  the  Silver  Song 

FRED  ASTAIRE 


GINGER  ROGERS 

America's  Dancing  Stars 
in 

JEROME  KERN'S  dazzling  stage 
success!  ...  a  heart-load  of  romance 


with  RANDOLPH  SCOTT, 
HELEN  WESTLEY,  VICTOR 
VARCONI,  CLAIRE  DODD 

From  the  play  ''Roberta."  Book  and  lyrics 
by  Olio  Harbach.  Directed  by  WILLIAM 
A.  SEITER.  A  PANDRO  S.  BERMAN 
PRODUCTION. 


Febl5'35  pg.  5 


QUEEN  OF  5 
MUSICAL  ROMANCES 


YOU'LL  NEVER  FORGET 
THESE  TEASING  TUNES: 

"I'll  Be  Hitirdl  To  Handle"  -  "Smolce 
Gels  In  Your  Eyes"”— ’"Let's  Begin" — 
"I  Won't  Dance"— "Lovely  To  Look 


r 

/  L  / 

l  I 

• 

•  • 

y  9  / 

h  <  A 

[ 

OOD  NEWS  TRAVELS  FAST 


4  SHOWMEN  EVERYWHERE  TOOK  THE  NEW  INFANT  PRODIGY  .  .  .  THE 
modern  trailer  ....  straight  to  their  hearts  ....  the  producing  companies  lent 
their  sympathy  and  support  to  the  new  idea  .  .  . 


4  IDEAS  GAVE  BIRTH  TO  OTHER  IDEAS... THE  STUDIO  OF  NATIONAL  SCREEN 
Service  became  a  research  laboratory  for  new  ideas  ...  an  experimental  station 
for  selling  ammunition  .  .  .  our  camera-men  invented  new  camera  tricks  .  .  .  our 
artists  invented  new  and  subtler  ways  of  dressing  up  the  show  .  .  .  our  title- 
writers  and  editorial  staff  ...  in  “come-hither”  ad-lines  made  the  English  language 
dance  to  the  rhythm  of  the  new  technique  .  .  . 


4  SHOWMANSHIP  ON  THE  SCREEN  ARRIVED  IN  FULL  DRESS  .  .  .  MODERN 


screen  advertising  began  its  marvelous  march  toward  national  recognition  to  the 
magical  song  of  TRAILERS ...  and  today  we  celebrate  our  15th  Anniversary  with 
complete  trailer  service  to  more  than  9000  exhibitors  ...  no  wonder  they  call 


»  NATIONAL  SCREEN  SERVICE  * 


Thousands  of  exhibitors  are 


Febl5'35  pg.  7 


GOING  PLACES 

with  these  coming  FOX  hits 


Not  one  or  two  .  .  .  but  FIVE  top-money  entertainments.  Bristling  with  show  values  that 
stamp  them  as  extended-run  certainties.  Starting  with  the  stars  that  belong  together  .  .  . 


JANET  GAYNOR  and  WARNER  BAXTER  ...  in  "ONE  MORE  SPRING." 


Followed 


by  SHIRLEY  TEMPLE,  America's  Darling,  and  LIONEL  BARRYMORE 
delightful  classic  "THE  LITTLE  X  COLONEL." 

your  box  office  buddies  EDMUND  LOWE  and  VICTOR  McLACLEN 

in  a  hysterical  mystery  yarn,  "THE  GREAT  HOTEL  MURDER." 

Then  make  way  for  "GEORGE  WHITE'S  1935  I  \  SCANDALS" _ more 

.  Ml  '|  i/ll&t  .v*  .  ,  .  I ^  ' 

gay  and  ^^K^=rwr^'A>  gorgeous,  tuneful 


ever  .  .  . 


and  girl-ful  than 


with  a  cast  headlined  by  ALICE  FAYE,  JAMES  DUNN,  NED 


SPARKS  and  GEORGE  WHITE,  himself 
All-American  star  WILL  ROGERS  in 
by  every  critic  as  the  best  he's 


And  to  top  off  your  good  luck,  the 
"LIFE  BEGINS  AT  40,"  acknowledged 
ever  made.  When  do  you  get  them? 


ASK  YOUR 
FOX 
EXCHANGE 


4 


A 


% 


AND  THESE  SHOWMEN 
ARE  SET  TO  GO  OVER 
THE  TOP  WITH  MASCOT! 

Two  Weeks 

CRITERION  THEATRE  ORPHEUM  THEATRE 


Los  Angeles 


San  Francisco 


MAYFAIR  THEATRE  ALHAMBRA  THEATRE 


New  York 

PUBLIX  VICTORY 

Salt  Lake  City 

RKO  THEATRE 

Boston 

STATE  THEATRE 

Detroit 

FAY’S  THEATRE 

Philadelphia 


Cleveland 

SPARKS  CIRCUIT 

Florida 

WARNERS  CAPITOL 

Newark 

HARRIS  ALVIN 

Pittsburgh 

MISSOURI  THEATRE 

St.  Louis 


i'tS 

.^a*V»es  ^ 

^o^oXX 


!i 


STRAND  THEATRE  GRISWOLD  THEATRE 


Cincinnati 


Troy,  N.  Y. 


if  : 


tan- 

y  v  eat  5  ,  ae 
bleV'J  a  nu 

[  1  van  v'X^\ve 


a{  iV\0^e 

fC evtVv  ^  ,,  van  ,Aalran  co\i' 

^mance  \U  l  av°orCi0Q  ov^t  9aVe  best 
-K°n^  ^no  $3, $00 i  °  o9- 

p\ng  1  ^  $y6’0°uy\  bn^e  v  end 

Me-gSated  ta^  _  C0^G 


fSjSS 


b.stnna 


A*-£ 


\nS 


.  ^  t^?9A6), 


2Sc, 


.$Oc 


AaVs- 

iwce 


-Rls0 


Vear  s 


,?2sf  3S£U 


»$g 


itvQ 

soo. 


Distributed  by 

GOLD  MEDAL  FILM  COMPANY 

1236  Vine  Street  J.  C.  Lueeliese,  Pres. 


Febl5'35  pg.  8 


PAGE 


THE  EDITOR'S 


Vol.  17,  No.  4 


February  15,  1935 


The 


Philadelphia 


Fight  for  20% 

WHEN  THE  MPTOA  holds  its  annual 
•  convention  in  New  Orleans  the  end  of 
this  month,  it  may  well  be  expected  that  one 
of  the  resolutions  that  will  be  passed  by  the 
body  will  favor  a  20%  cancellation  clause, 
or,  at  least,  an  increase  to  15%. 

Aside  from  the  fact  that  president  Ed 
Kuykendall  has  repeatedly  asserted  his 
stand  in  favor  of  an  increase  over  the 
present  10%  privilege,  current  conditions 
in  the  industry  make  a  boost  imperative. 

In  the  first  place,  those  who  advocate  an 
end  to  block  booking  state  that  the  present 
10%  cancellation  privilege  given  exhibitors 
does  not  allow  theatremen  to  discard  those 
which  might  not  be  desirable.  In  the  second 
place,  one  of  the  points  brought  out  by  the 
Legion  of  Decency  was  that  if  25%  of  the 
pictures  made  might  have  objectionable 
features,  the  exhibitor  can  only  cancel  10% 
of  these. 

It  would  be  well  for  the  MPTOA  to  fight 
for  a  20%  privilege.  In  the  event  that  this 
could  not  be  granted,  then  at  least  a  com¬ 
promise  at  15%  would  be  in  order.  Too, 
viewing  current  events,  it  would  not  be  sur¬ 
prising  to  see  the  producers  in  a  concilia¬ 
tory  frame  of  mind. 


The  Same  Old  Story 

_  RULING  of  a  federal  district  court  in 
®  Western  Pennsylvania  that  oral  per¬ 
mission  is  not  enough  when  a  charge  of  un¬ 
authorized  previews  of  pictures  prior  to 
6  A.  M.  of  the  contract  date  is  brought  up 
should  serve  notice  that  a  contract  between 
distributor  and  exhibitor  still  gets  proper 
recognition  from  a  judge. 

With  the  recent  decisions  going  against 
the  producer-distributors,  some  exhibitors 
might  be  led  to  believe  that  the  milennium 
has  come  and  that  anything  goes.  In  this 
case  in  question,  which  brought  up  a  sub¬ 
ject  dear  to  the  hearts  of  exhibitors,  the 
court  held  that  express  written  permission 
must  be  contained  in  the  schedules  of  the 
exhibition  contract  to  permit  midnight  ex¬ 
hibitions  prior  to  6  A.  M.  of  the  first  sched¬ 
uled  play  date,  since  the  contract  so  pro¬ 
vided.  The  court  also  held  that  acceptance 
of  the  day’s  receipts,  without  specific  knowl¬ 
edge  that  the  gross  included  receipts  of  the 
unauthorized  performance,  did  not  indicate 
approval  of  the  exhibition. 

This  department  has  always  been  an  ad¬ 
vocate  of  PUTTING  IT  IN  WRITING. 
This  case  certainly  upholds  the  virtue  and 
wisdom  of  that  principle. 


News 

£  REGARDLESS  of  the  ethical  discus- 
w  sion  connected  with  their  release,  the 
newsreel  films  of  the  Hauptmann  trial  well 
illustrated  that  neither  the  radio  nor  the 
press  can  top  the  sound  picture  as  an  accu¬ 
rate  reporter.  To  those  theatre  patrons 
who  had  been  getting  their  version  of  the 
trial  through  the  printed  word  and  the 
broadcasts,  actual  movies  of  various  parts 
of  the  testimony  came  as  a  revelation.  No 
adjectives  ever  did  justice  to  the  drama 
enacted  in  Flemington.  Once  again,  the 
movies  triumph. 


EXHIBITOR 

Circulating  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware.  Issued  on  the  1st  and  15th 
of  each  month  by  Jay  Emanuel  Publications,  Inc.  Publishing  office,  219  North  Broad  Street,  Philadelphia. 
Branches  at  1600  Broadway,  New  York  City;  Washington,  D.  C.  Jay  Emanuel,  publisher;  Paul  J. 
Greenhalgh,  advertising  manager;  Herbert  M.  Miller,  managing  editor.  Subscription  rates:  $2  for  one 
year,  $5  for  three  years.  Single  copies,  15c  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware. 
Publishers,  also,  of  THE  NATIONAL  EXHIBITOR  of  Washington  and  THE  NEW  YORK  STATE  EXHIBITOR. 
Official  organ  of  the  Motion  Picture  Theatre  Owners  of  Eastern  Pennsylvania,  Southern  New  Jersey  and 
Delaware.  Address  all  communications  to  the  Philadelphia  office. 


Sincerity's  Last  Stand 


TRADE  headlines,  at  least,  promise  an  avalanche  of  legal 
tilts  by  exhibitors  against  producers  and  distributors, 
following  two  set-backs  given  the  latter  in  St.  Louis  and  Phila¬ 
delphia. 

In  the  first-named  city,  a  criminal  indictment  was  returned, 
naming  three  companies.  The  government  took  a  part  in  this, 
alleging  certain  unfair  trade  practices.  In  Philadelphia,  a  federal 
judge  ruled  that  no  restrictions  on  double-features  could  be  in¬ 
voked  by  six  major  distributors,  the  others  having  no  clauses 
checking  twin-bills.  This  decision  was  not  entirely  unlooked  for. 

These  two  developments  resulted  in  dispatches  from  several 
cities  indicating  that  more  suits,  on  10-cent  admissions  and  other 
problems,  would  be  soon  filed.  Never  before  has  there  been  so 
turbulent  an  industry.  While  on  one  hand,  a  production  code 
helps  the  entire  business  weather  a  storm  from  outside,  internal 
strife  threatens  to  wreck  benefits  so  gained. 

One  can  not  blame  exhibitors  who,  feeling  that  they  are  entitled 
to  better  treatment  than  they  get,  go  to  the  courts  for  help.  Un¬ 
fortunately,  however,  this  sincere  group  is  generally  overshadowed 
by  chronic  complainants,  who  threaten  to  move  heaven  and  earth 
unless  they  gain  their  ends.  It  is  this  sort  of  industry  member 
who  often  prevents  all  factions  from  getting  together  to  iron  out 
differences. 

There  is  no  question  but  that  a  series  of  suits  against  dis¬ 
tributors  and  producers  will  certainly  prove  costly,  annoying  and 
even  more  serious.  If  ever  there  were  a  time  when  the  distributor 
and  producer  needed  the  friendship  of  exhibitors,  this  is  it.  A 
sincere  move  of  fair  play  at  this  time  would  prevent  far-reaching 
consequences.  But  this  time,  the  exhibitors  would  have  to  be  cer¬ 
tain  that  their  sincerity  will  be  returned  by  that  of  producers  and 
distributors.  No  other  sort  of  deal  is  possible. 


To  Flit  or  Not  to  Flit 


10 


Febl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Industry  Prepares  to  Battle  Measures 
Calling  for  Increased  Overhead,  Taxes 


Cent  on  Every  Dime  Tariff,  Boost  in  Censor  Fees  Among 
Leading  Bills— MPTO  Holds  Meeting — Co-operation  of 
Exhibition  Factions  Certain 

The  motion  picture  industry  in  the  state  is  planning  a  combined  defense  against 
proposed  taxes  calling  for  increases  in  taxes  and  overhead. 


The  MPTO  board  of  managers  scheduled  a 
meeting  for  February  IS  at  which  time  a  plan 
of  battle  would  be  outlined.  Co-operation  with 
other  exhibitor  units  and  trade  bodies  is  cer¬ 
tain. 

President  Lewen  Pizor  and  secretary  George 
P.  Aarons  are  leading  the  campaign  and  keep¬ 
ing  in  touch  with  the  proposed  increased  tax 
measure  calling  for  a  state  tax  on  every  dime 


of  admission  as  well  as  all  other  bills. 

The  IEPA  will  also  join  in  the  fight  against 
the  proposed  state  ticket  tax. 

Officers  of  that  body  gave  evidence  of  their 
desire  to  wage  an  offensive  against  any  further 
load  on  theatres. 

The  body  will  also  take  immediate  steps  to 
attend  the  hearings  to  be  held  on  the  matter 
very  soon. 


Two  Lineal  Taxes 


A  bill  placing  a  tax  on  movie  films 
was  introduced  this  week  in  the  House 
by  Representative  Cohen,  York.  The 
proposed  tax  would  be  a  cent  and  a 
half  on  each  lineal  foot  of  film  leased 
or  sold.  It  provides  a  fine  of  $10  for 
violations. 

Cohen  also  sponsored  a  bill  to  increase 
the  fee  from  $2  to  $15  for  examination 
for  each  1000  feet  of  film.  Present 
tax  is  on  1200  feet  of  film. 

Religious  Censorship 
of  Films  Denounced  Here 


THE  INDUSTRY  CAN  STAND  NO  MORE  TAXES 


THE  PHILADELPHIA  RECORD,  No.  1  Democratic  daily  of  the  state,  and  close 
to  the  heart  of  the  administration  at  Harrisburg,  opines  editorially: 

CONSIDERING  THE  DESPERATE  NATURE  OF  THE  STATE’S  FINANCIAL 
CRISIS,  NO  OBJECTION  TO  A  TEMPORARY  AND  MODEST  AMUSEMENT  TAX 
CAN  BE  SERIOUSLY  CONSIDERED. 

THE  RECORD  points  out  that  blame  for  emergency  taxes  must  be  placed  at 
the  door  of  an  outworn  constitution,  which  hamstrings  the  state  finances  and 
forces  the  administration  into  desperate  measures  to  meet  a  desperate  emergency. 

THE  EXHIBITOR  is  of  the  opinion  that  a  tax  on  amusements,  no  matter  how 
small,  at  this  time,  will  prove  a  serious  blow  to  theatres  throughout  the  state  and 
check  the  slow  progress  the  exhibitors  are  trying  to  make  out  of  the  depression. 

COSTS  in  the  industry  have  gone  up.  The  NRA  has  jumped  scales,  prices  of 
equipment.  Pictures  cost  more  than  they  ever  did.  Only  the  best  of  them  make 
a  fair  profit.  When  the  books  are  balanced,  exhibitors  will  be  lucky  to  break  even, 
let  alone  show  a  profit.  Exhibitors  now  pay  8  taxes. 

Among  taxes  paid  by  theatres  here  and  elsewhere  are  real  estate,  personal, 
sales,  special  city  or  town,  special  community,  industrial  board,  music  tax,  state  and 
federal,  corporation,  federal  admission,  charity,  etc. 

A  TAX  ON  THEATRES,  no  matter  how  small,  will  have  to  be  passed  on  to 
the  patron,  who  hates  nuisance  taxes.  Prices  of  admission  have  been  slashed  to  the 
point  where  they  can  be  cut  no  further.  Exhibitors  are  almost  at  their  wit’s  end 
to  try  to  make  both  ends  meet.  Even  the  federal  administration,  in  placing  its  tax 
at  40  cents  and  over,  admitted  that  the  theatreman  could  not  support  any  heavier 
load. 

THE  MOVIES,  at  such  low  admission  as  they  are  sold  at  this  time,  represent 
the  only  amusement  for  the  general  mass  of  people  that  can  be  purchased  for  a 
small  sum.  Taxing  theatre  admissions  will  result  first,  in  annoyance,  then  in 
grumbling,  then  in  protest  and  finally  in  staying  from  theatres  all  together. 

IF  THE  STATE  ADMINISTRATION  feels  that  it  is  throwing  a  bone  to  the 
theatres  in  eventually  passing  a  bill  allowing  local  votes  on  Sunday  movies  in  return 
for  this  theatre  tax,  it  is  under  the  wrong  impression.  A  lot  of  exhibitors  do  noli 
want  Sunday  movies.  They  will  add  to  their  costs,  their  overheads  and  merely^ 
split  into  seven  parts  that  gross  they  now  get  in  six. 

THEY  KNOW  that  when  it  is  all  balanced,  they  will  be  none  the  better.  But 
the  exhibitors  are  servants  of  the  people.  If  Pennsylvanians  want  Sunday  movies, 
this  industry  will  not  stand  in  its  way.  What  the  people  want  they  will  get.  The 
business  knows  this  and  so  does  the  Democratic  administration.  It  was  elected  on 
a  platform  of  liberalism.  On  such  principles,  a  vote  on  Sunday  movies  is  definitely 
in  order. 

THEREFORE,  the  industry  wants  to  make  no  deals  with  anyone.  A  trade  of 
a  tax  for  Sunday  movies  is  not  the  sort  of  thing  that  this  business  wants  to  be  a 
party  to. 

THE  THEATRE  asks  no  favors  from  the  state.  It  seeks  only  to  protect  itself 
from  being  singled  out. 

NO  ONE  CAN  DENY  that  the  state  needs  money.  But  picking  out  theatres  as 
a  good  industry  to  tax  is  unfair.  The  motion  picture  industry  has  always  done  its 
part.  It  carries  a  heavy  burden.  To  add  to  that  will  result  in  a  gross  injustice. 

LET  ALL  THEATREMEN  voice  their  opinions  through  their  legislators.  Indi¬ 
vidually  and  through  organizations,  any  proposed  tax  must  be  blocked. 

JAY  EMANUEL. 


Reverend  Thomas  L.  Harris  Says 
Censorship  Results  are  Negative 


Religious  censorship  of  motion  pictures 
was  denounced  here  recently  by  Rev. 
Thomas  L.  Harris,  rector,  Protestant 
Episcopal  Church  of  St.  Luke  and  the 
Epiphany. 

“Results  of  censorship  are  always  negative,” 
he  declared.  “Censorship  may  provide  steril¬ 
ized  entertainment,  but  it  cannot  make  for  good 
entertainment.  The  reformers  of  the  movies 
are  in  danger  of  making  the  same  mistake  as 
the  prohibitionist — of  taking  a  shortcut  to 
righteousness  which  is  plainly  marked  ‘No 
Thoroughfare.’ 

“The  method  of  boycott  and  censorship  is 
the  lazy  minister’s  escape  from  his  task.  The 
methods  of  the  Federal  Council  of  Churches 
and  the  Legion  of  Decency  disclose  scandalous 
lack  of  faith  in  religion  and  threaten  to  lead 
the  church  down  very  dangerous  paths.  A  boy¬ 
cott  is  a  sign  of  spiritual  failure.  If  anyone 
tells  me  it  is  none  of  my  business  what  Jewish 
rabbis,  Catholic  bishops  or  Methodist  ministers 
do  about  the  movies,  I  reply :  ‘It  is  our  business 
because  an  organized  minority,  using  political 
and  economic  weapons,  has  the  power  to  re¬ 
strict  the  majority.’ 

“The  Church  has  no  business  to  employ 
political  and  economic  weapons  to  secure  spir¬ 
itual  ends.  The  plain  fact  is  that  just  as  long 
as  the  majority  wants  dirt,  it  will  get  it.  And 
the  more  you  stop  their  getting  dirt,  the  more 
they  will  want  it.  And  our  business  as  teach¬ 
ers,  as  parents  and  as  preachers  is  to  stop 
people  from  wanting  filth.  Censorship  actually 
fosters  dirty-mindedness.  The  alternative  to 
censorship  is  freedom.  I  am  not  afraid  of 
freedom.  Freedom  means  running  risk;  it 
means  believing  in  the  fundamental  decency  of 
the  American  people. 

“Censorship  means  a  moral  timidity  that  al¬ 
ways  ends  in  distrust  in  the  possibilities  of 
human  nature.  Censorship  implies  a  spiritual 
defeatism — the  sneaking  fear  that  the  devil  is 
stronger  than  God.” 


THE  PHILADELPHIA  EXHIBITOR 


Febl5'35 


11 


Pennsylvania  Exhibitors  Face  State 

Tax  of  Ten  Per  Cent  on  All  Tickets 

Governor  Earle’s  Financial  Program  Discloses  Emer¬ 
gency  Measure  Will  Be  Immediate — Advisor  Thinks 
Theatremen  Likely  to  Absorb  It 

Pennsylvania  exhibitors  face  a  state  tax  of  10  per  cent  on  each  ticket  if  the 
financial  plan  proposed  by  Governor  George  H.  Earle  is  put  into  effect. 


20  in  Congress 

20  bills  affecting  the  film  business 
have  been  introduced  into  Congress. 

Directly  or  indirectly,  they  will  have 
some  bearing  on  the  industry. 

Several  New  Bills  Affect 
Divisions  of  Local  Industry 

Five  House  Measures  Concern 
Movie  Business 

Among  hundreds  of  bills  presented  in 
the  1935  session  of  the  Pennsylvania 
legislature,  exhibitors  are  following  with 
some  measure  of  concern,  in  addition  to 
those  dealing  with  liberalization  of  the 
old  Sunday  blue  laws,  a  number  of  others 
that  will  affect  the  motion  picture  indus¬ 
try  either  directly  or  indirectly. 

They  include  House  Bills  Nos.  56,  67,  89, 
119,  127  and  596.  They  deal  with  the  employ¬ 
ment  of  minors,  civil  rights  for  all  persons,  re¬ 
gardless  of  color  or  race;  liability  of  employ¬ 
ers  to  pay  damages  for  injuries  suffered  by 
employes,  limiting  hours  of  employment  and 
providing  for  overtime  employment  and  impos¬ 
ing  additional  tax  on  capital  stock. 

Meanwhile,  no  further  progress  has  been 
reported  on  the  senate  and  house  bills  on  Sun¬ 
day  option.  Hearings  are  expected  to  be  set. 

House  Bill,  No.  367,  was  introduced  by  Rep¬ 
resentative  Louis  Schwartz,  Republican,  Phila¬ 
delphia,  who  had  introduced  a  similar  bill,  the 
first  presented  in  the  House,  January  14. 

Both  Senate  Bill  No.  146  and  Representative 
Schwartz’s  second  bill  are  similar  to  the  first 
Schwartz  measure  and  those  presented  by 
Representative  Frank  J.  Zappala,  Democrat, 
Allegheny  County,  and  Representative  Charles 
Melchiorre,  Democrat,  Philadelphia,  January 
21,  except  that  the  bill  of  the  latter  does  not 
restrict  the  hours  for  Sunday  entertainment, 
while  the  first  Schwartz  measure  places  the 
hour  of  restriction  at  1.30  instead  of  at  2  o’clock. 

Second  Schwartz  bill  was  referred,  January 
29,  to  the  Committee  on  Elections,  while  the 
first  Schwartz  bill  and  those  of  Representative 
Zappala  and  Melchiorre  had  been  referred  to 
the  Committee  on  Law  and  Order.  Aron  bill 
also  was  referred  on  January  28  to  the  Com¬ 
mittee  on  Law  and  Order. 


In  revealing  definite  details  of  his  financial 
program  in  an  address  to  the  House  and  Senate 
this  week,  Governor  Earle  disclosed  that  a  ten 
percent  tax  on  all  tickets  would  be  placed  into 
effect  immediately,  if  bills  being  introduced  for 
that  purpose  are  passed.  The  tax  would  last  as 
long  as  the  present  financial  emergency  lasts. 

Dr.  Clyde  H.  King,  economic  advisor  to  the 
governor,  said  he  expected  amusements  to 
absorb  the  tax,  but  few  held  to  his  opinion. 

The  governor’s  plea  was  no  surprise  to  the 
trade,  which  had  been  expecting  something  like 
this,  after  listening  to  Harrisburg  rumors. 

Other  new  levies  included  in  the  financial 
program  also  will  affect  the  business. 

In  addition,  there  is  a  proposed  chain  tax,  in 
graduated  form,  on  all  chain  stores. 

Governor  Earle’s  tax  program  to  produce 
$203,267,260  additional  revenue  through 
new  taxes,  increases  in  existing  taxes  and  en¬ 
forcement  of  present  tax  laws,  is  as  follows: 

Transfer  collection  of  the  personal-prop¬ 
erty  tax  from  counties  to  the  State  and  in¬ 
crease  the  rate  from  4  to  5  mills,  State  to 
retain  half  and  half  to  be  returned  to  the 
counties,  $41,500,000. 

Increase  gasoline  tax  from  3  to  5  cents  a 
gallon,  $40,000,000. 

Extend  5-mill  capital  stock  tax  to  domestic 
manufacturers,  $31,000,000. 

Extend  5-mill  capital  stock  tax  to  foreign 
manufacturers,  $1,300,000. 

Six  per  cent  net  income  tax  on  corpora¬ 
tions,  $20,000,000. 

Tax  of  2  cents  on  twenty  cigarettes,  lu¬ 
cent  on  5-cent  purchase  of  cigars  and  to¬ 
bacco,  $11,217,260. 

Increase  utilities  gross  receipts  tax  from 
8  mills  to  2  per  cent,  $11,500,000. 

Ten  per  cent  tax  on  amusement  tickets, 

$6,000,000. 

Increase  in  foreign  corporation  taxes, 
$3,000,000. 

Tax  of  14 -mill  per  kilowatt  hour  on  elec¬ 
tricity,  $8,500,000. 

Extend  8  mills  gross  receipts  tax  to  nat¬ 
ural  and  artificial  gas,  water  and  steam-heat¬ 
ing  companies  $1,300,000. 

Extend  8  mills  gross  premium  tax  on  in¬ 
surance  companies  to  mutual  insurance  com¬ 
panies  and  mutual  benefit  associations, 
$750,000. 


Extend  gross  receipts  tax  to  motortrucks 
heretofore  totally  or  partially  exempt, 
$375,000. 

Increase  motor  license  rates  on  trucks  and 
buses  of  heaviest  classes,  $7,000,000. 

Impose  full  power  in  collection  of  mer¬ 
cantile  license  tax  upon  the  Department  of 
Revenue,  $1,700,000. 

Impose  full  power  in  collection  of  inheri¬ 
tance  tax  upon  the  Department  of  Revenue, 
$2,250,000. 

Tax  transfers  by  gift  at  present  inheritance 
tax  rates,  $1,500,000. 

Documentary  tax  of  2  cents  per  $100  on 
notes,  deeds,  bonds  and  mortgages, 
$2,000,000. 

Reduce  to  ten  years  time  limit  for  payment 
of  unclaimed  deposits  to  the  State, 
$1,375,000. 

Production  tax  on  oil,  natural  gas,  sand, 
gravel,  stone,  limestone  and  clay,  $4,000,000. 

Graduated  chain  store  tax  $4,000,000. 

The  chain  store  tax  bill  strikes  at  every 
mercantile  establishment  in  the  State. 

The  individual  owner  as  well  as  the  chain 
store  operator  is  hit,  although  on  a  gradu¬ 
ated  scale. 

Every  store  over  seventy-five  in  a  chain, 
whether  grocery,  drug,  cigar  or  gasoline 
station,  must  pay  a  revenue  tax  of  $250. 
Each  single  store  will  pay  $2.  The  tax  will 
be  $5  a  store  on  numbers  from  two  to  five, 
graduating  upward  to  the  seventy-five-store 
mark  in  a  ratio  which  has  not  yet  been  dis¬ 
closed  by  the  Governor’s  economic  advisers, 
Dr.  Clyde  L.  King  and  Guy  Swope. 

This  so-called  chain-store  tax  is  estimated 
to  yield  $4,000,000. 

Tax  on  foreign  trucks  operating  in  State, 
$3,000,000. 

Total,  $203,267,260. 

Governor  Earle  insisted  upon  immediate  pas¬ 
sage  of  bills  for  a  2-cent  additional  gasoline 
tai,  a  10  per  cent  tax  on  amusement  admissions 
and  tobacco  taxes  of  2  cents  on  each  twenty 
cigarettes  and  a  half  cent  on  each  5  cent  pur¬ 
chase  of  cigars  and  smoking  tobacco. 

A  financial  crisis,  he  told  the  Legislature  in 
his  budget  message,  made  imperative  the  adop¬ 
tion  of  his  entire  program  eventually,  with  the 
gasoline  tobacco  and  amusement  taxes  needed 
at  once  to  avert  something  approaching  chaos 
in  the  state  treasury. 


Fighting  Daylight 

MPTO  has  appointed  a  committee 
which  has  sent  an  invitation  to  the 
IEPA  to  co-operate  with  it  in  the  matter 
of  bucking  daylight  saving. 

A  meeting  is  scheduled  February  21 
between  the  two  organizations’  commit¬ 
tees  if  the  date  is  accepted. 


Murphy  Takes  Elm 

Joe  Murphy,  veteran  theatre  manager,  takes 
over  the  Elm  Theatre,  Camden,  opening  the 
house  March  1.  Theatre,  closed  for  many 
seasons,  seats  360  and  will  be  generally  re¬ 
painted,  redecorated,  with  new  sound,  etc. 

Joe  says  for  a  novelty  he  will  have  the 
patrons  bring  dishes  to  the  theatre. 

It  is  his  first  venture  as  an  operator  in  more 
than  a  decade. 


Theatre  Chain  Tax 

It  is  believed  that  the  chain  store  tax 
advocated  as  part  of  Governor  Earle’s 
revenue  raising  policies  does  not  hit 
motion  picture  theatres. 

However,  at  recent  meeting  of  the 
IEPA,  discussion  of  the  recent  Supreme 
Court  decision  in  the  West  Virginia 
chain  store  case  was  prominent. 


12 


Febl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Local  Industry  Awaits  New  Developments 
Following  Double  Feature  Case  Decision 


Hint  Other  Legal  Actions  May  Also  Be  Filed — Little  Hop 
in  Twin  Billing  Noted — MPTO  Plugs  for  More  Business 
— Appeal  Due 

The  local  industry  is  awaiting  further  moves  following  the  decision  in  the  double 
feature  case  handed  down  by  District  Judg-e  George  A.  Welsh. 


Filing  of  the  decree  was  delayed  until  the 
return  of  plaintiff  attorney,  Ben  Golder  from 
Florida.  A  supersedeas  was  then  to  be  re¬ 
quested  from  the  circuit  court  of  appeals  with 
final  disposition  of  the  appeal  due  in  several 
months. 

Meanwhile,  Vine  Street’s  reaction  to  the 
doubles  verdict  was  varied. 

One  of  the  IEPA  executives  was  of  the  opin¬ 
ion  that  the  verdict  did  not  mean  that  a  deluge 
of  twin  bills  would  follow  but  that  the  effect 
of  the  verdict  indicated  that  exhibs  would  be 
able  to  run  their  theatres  as  they  saw  fit. 

No  spreading  of  twin  bills  was  reported,  al¬ 
though  in  some  spots  it  is  indicated  that  an 
increase  is  noted. 

Originally,  the  suit  started  as  a  test  on 
double  features.  It  was  thought  that  a  victory 
would  see  a  spread  of  the  twin  bill  policy,  under 
some  sort  of  normal  check,  doubling  weak  sis¬ 
ter  major  product  with  independents,  thus  giv¬ 
ing  the  indes  a  break.  The  fact  that  the  inde 
exchanges  contributed  to  the  war  chest  to  help 
win  the  victory  seemed  to  indicate  that  they 
thought  the  verdict  would  help  them. 

Now,  however,  it  appears  as  the  plum  the 
inde  exchanges  were  stretching  for  isn't  being 
given  them. 

Final  determination  of  the  case,  however,  is 
several  months  in  the  distance  but  even  the  final 
judgment  on  the  matter  doesn't  insure  increased 
business  for  the  independents,  taking  the  IEPA 
executive’s  opinion  as  a  criterion. 

The  MPTO  never  has  taken  any  official  part 
in  the  test  suit,  but  has  instituted  a  drive  for 
mere  business  for  independents.  President 
Lewen  Pizor  feels  that  the  organization 
should  back  the  indes,  suits  or  no  suits. 

Warren  Conner  Here 

Warren  Conner,  originally  from  this  terri¬ 
tory  but  recently  in  New  Orleans,  is  back  in 
this  district  for  ERPI,  covering  the  entire  zone. 

Conner  is  an  old  Bell  Telephone  man,  with 
16  years  of  service  and  formerly  with  the  oper¬ 
ating  department.  He  supervised  75%  of  WE 
installations  in  Comerford  theatres  while  work¬ 
ing  out  of  Scranton,  quite  a  number  of  instal¬ 
lations  in  Pennsylvania  and  for  two  and  one- 
half  years  served  theatres  in  and  around  Wil¬ 
mington,  Del. 

His  many  friends  are  greeting  him  and  re¬ 
newing  associations. 


Get  Your  Dates  In  Now  For 

Pop  Korson  Birthday  Drive 

JANUARY  15  —  MARCH  15 


United  Industry  Backs 
Gala  Variety  Club  Evening 

February  18  Entertainment 

Looks  Like  Big  Success 

The  gala  evening  of  entertainment 
sponsored  by  the  Variety  Club,  Tent  No. 
13.  at  the  Penn  A.  C.,  February  18,  is 
being  backed  by  a  united  industry. 

A  capacity  house  of  2200  is  expected,  with  the 
lineup  of  stars  certain  to  be  the  biggest  in 
local  theatrical  history.  In  addition,  the  world 
premiere  of  a  motion  picture  will  be  included. 

Committee  working  on  the  various  divisions 
connected  with  the  evening’s  program  are  pro¬ 
gressing  at  top  speed,  with  the  entire  industry 
co-operating.  Leonard  Schlesinger,  committee 
chairman,  has  been  working  hard. 

Proceeds  will  assist  in  making  the  local 
Variety  Club  tent,  under  Chief  Barker  Earle 
Sweigert's  direction,  the  biggest  in  the  entire 
string  of  16. 


OPENING  of  the  new  quarters  of  the 
Variety  Club,  Tent  No.  13,  at  1910  Ritten- 
house  Street,  February  8,  was  one  of  the  big 
local  events  of  the  year.  The  four  story  struc¬ 
ture,  completely  rebuilt,  refurnished  and  re¬ 
decorated,  was  admired  by  the  100  members, 
wives  and  friends. 

ON  THE  FIRST  FLOOR,  ladies’  rest  room, 
cloakroom,  dining  room  and  reception  hall  are 
included.  On  the  second  floor  there  is  a  large 
meeting  room,  another  restaurant  and  bar.  Third 
floor  finds  billiard  room,  ping  pong  room,  bridge 
and  card  room.  Fourth  floor  is  occupied  by 
house  matron  and  superintendent. 

EXCELLENCE  and  taste  of  the  decorations 
came  in  for  special  attention,  with  architect- 
barkers  William  H.  Lee  and  David  Supowitz 
coming  in  for  a  big  hand.  Lee’s  barker  picture, 
contributed  by  him,  drew  a  lot  of  favorable 
comment.  The  effect  gained  with  24-sheets  in 
the  room  containing  the  bar  also  deserved 
applause. 

KINGS  FOR  THE  DAY,  February  8,  were 
Milton  Rogasner  and  James  Clark.  House 
committee,  which  presided  during  the  entire 


On  Street  Signs 


Philadelphia  “Inquirer”  had  this  to 
say  about  signs: 

The  Philadelphia  Art  Jury  has  long 
had  as  one  of  its  prime  interests  the 
elimination,  through  restrictions,  of 
ugly  signs  and  billboards  defacing  our 
highways.  Its  interest  in  this  phase  of 
city  beautification  is  again  stressed  in 
its  latest  annual  report,  just  presented  to 
the  mayor. 

The  Art  Jury  urges  the  passage  by 
council  of  an  ordinance  now  before  it 
establishing  blanket  regulations  for  ad¬ 
vertising  devices  over  public  space 
throughout  the  city,  and  the  enforce¬ 
ment  of  the  existing  statute  forbidding 
signs  within  200  feet  of  the  Parkway. 
The  regulating  bill,  while  maintaining 
the  more  stringent  restrictions  now  in 
force  for  certain  streets  and  boulevards 
limits  the  projection  of  signs  on  other 
streets  for  one-third  the  width  of  the 
sidewalk,  with  a  maximum  allowable 
of  six  feet. 

This  appears  a  reasonable  regula¬ 
tion.  Council  should  take  the  Art 
Jury’s  advice  and  pass  the  bill. 

The  bill  now  before  council  has  al¬ 
ready  had  a  hearing,  with  some  exhibi¬ 
tors  present. 


weekend,  when  open  house  and  inspection  were 
in  order,  included  Jay  Emanuel,  Milton  Ro¬ 
gasner,  Percy  Bloch,  Lou  Goldsmith,  John 
Monroe,  William  H.  Lee  and  David  Supowitz. 

A  MOTION  PICTURE  TRADE  SCREEN¬ 
ING,  every  Sunday  night,  commencing  Febru¬ 
ary  24,  at  8  P.  M.  sharp,  will  also  be  part  of 
the  spring  schedule.  Members  only  will  be  in¬ 
vited,  accompanied  by  one  lady.  No  exception 
will  be  made.  Dinner  will  also  be  served  at 
the  club  Sundays  as  well  as  daily.  Tuesdays 
will  be  Stag  Nights,  commencing  February  19, 
for  members  and  male  friends.  Entertainment 
will  be  provided  with  full  use  of  all  facilities. 

CLUB  IS  OPEN  7  days  a  week  from  11 
A.  M.  on.  Closing  hour  from  Monday  to  Fri¬ 
day  is  2  A.  M.,  with  no  definite  closing  time, 
Saturday  and  Sunday  nights.  Luncheon,  din¬ 
ner  and  supper  are  served  daily  at  reasonable 
charge.  Regular  luncheons  will  be  scheduled 
soon,  as  soon  as  members  indicate  their  pref¬ 
erences  in  the  matter.  The  club  is  liberal  in 
its  house  rules  regarding  ladies.  There  is  only 
one  night  a  week  in  which  ladies  are  to  be 
excluded,  and  that  is  Stag  Night.  Committees 
will  be  announced  later  as  well. 


Febl5'35  pg.  13 


DAVID 

war  m  m  W  I  awr 

COPPERFIELD 


( — and  another 
M-G-M  sweetheart 
—“SEQUOIA”) 


AMERICA'S 
SWEETHEART ! 

The  Extended  Run  Hit!  3rd  Week  at  the  Capitol,  N.  Y. 
Held  over  for  2nd  Week  in  Philadelphia,  Cleveland, 
Dayton,  Columbus,  Boston, Toledo,  Wilmington,  St.  Louis, 
Kansas  City,  Indianapolis,  Youngstown,  Nashville.  En¬ 
gagements  extended  in  Akron,  Evansville,  Canton,  Atlanta, 
Memphis,  etc.,  etc.  We  could  go  on  forever,  every  mail 
brings  new  hold-overs!  Are  you  all  set  for  EXTRA 
PLAYING  TIME? 


14 


Febl5'35 


THE  PHILADELPHIA  EXHIBITOR 


1935  MPTOA  Convention  Looms  as 
Best  in  History  of  National  Convention 


IEPA  Inaugurating  Its 
Own  Sunday  Trade  Shows 

Body  Takes  No  Further  Action 
on  Twin  Bill  Case 


The  Independent  Exhibitors  Protec¬ 
tive  Association  is  planning  its  own  series 
of  Sunday  night  trade  shows  for  mem¬ 
bers. 

Various  members  will  loan  theatres  for  use 
every  second  Sunday  for  these  trade  shows 
which  will  be  for  members  only. 

Membership  cards  were  recently  issued. 


Country’s  Exhibitor  Leaders  Scheduled  to  Attend  New 
Orleans  Sessions,  Beginning  February  25 — Important 
Program  Arranged 

The  1935  convention  of  the  Motion  Picture  Theatre  Owners  of  America  looms 
as  the  biggest  and  best  in  the  unit’s  history.  Exhibitor  leaders  are  expected  to  attend 
the  sessions  which  begin  in  New  Orleans,  February  25. 

Special  arrangements  and  services  have  been 
arranged. 

Among  the  prominent  theatre  owners  who 
have  been  invited  to  make  talks  at  the  business 
sessions,  based  on  their  own  experiences  and 
knowledge  of  the  business  are  Roy  L.  Smart, 

Charlotte,  N.  C.,  who  will  talk  on  “The  The¬ 
atre’s  End  of  the  Better  Films  Bargain M. 

A.  Lightman,  Memphis,  will  tell  how  he  devel¬ 
oped  family  night  programs  into  a  real  box 
office  success ;  Roy  L.  Walker,  Lampasas, 

Texas,  will  discuss  problems  in  local  legisla¬ 
tion,  and  E.  C.  Rhoden,  Kansas  City,  on  a  new 
and  successful  plan  for  selling  the  more  intelli¬ 
gent  pictures. 

Morgan  A.  Walsh,  San  Francisco,  will  be 
chairman  of  the  committee  on  NRA  Code 
Trade  Practices  and  Jack  Miller,  Chicago,  will 
be  chairman  of  the  labor  section  of  the  Code 
Committee. 

Hon.  Sol  A.  Rosenblatt,  Deputy  Administra¬ 
tor,  NRA,  Washington,  and  John  C.  Flinn,  ex¬ 
ecutive  secretary,  Code  Authority,  have  been 
invited  to  address  the  convention  in  code  mat¬ 
ters. 

Special  reduced  fare  round  trip  convention 
rates  have  been  arranged  from  every  point  in 
the  United  States.  The  rate  for  a  round  trip 
railroad  ticket  will  be  approximately  one  and 
one-third  the  one  way  fare.  Final  return  limit 
to  reach  the  original  starting  point  is  not  later 
than  midnight  30  days  from  the  sale  of  the 
ticket,  except  that  a  limit  of  15  days  in  addition 
to  the  date  of  sale  will  apply  from  Washington, 

D.  C. ;  St.  Louis,  Missouri,  and  from  the  south¬ 
eastern  part  of  the  United  States. 

These  reduced  fare  convention  tickets  go  on 
sale  in  the  New  England  territory,  February  20, 

Chicago  and  east,  February  21,  and  west  of 
Chicago  and  St.  Louis  from  February  18  to 
February  21.  Pullman  reservations  may  be 
made  in  advance  for  the  MPTOA  New  Or¬ 
leans  specials  from  New  York  and  Chicago. 

To  take  advantage  of  the'  reduced  fare 
offered,  exhibitors  must  secure  an  identification 
certificate  and  present  it  to  the  railroad  ticket 
agent  when  the  ticket  is  purchased,  except  in 
the  southeastern  states.  This  is  important. 

Among  those  going  to  the  MPTOA  conven¬ 
tion  from  the  local  scene  are  George  Kline, 

Lewen  Pizor,  Mike  Engel,  Jay  Emanuel, 

Charles  Segall,  A1  Fisher  and  others. 

George  P.  Aarons,  secretary  and  counsel  of 
the  local  MPTO,  will  also  be  in  attendance. 

The  convention  will  also  devote  a  lot  of  time 
to  discussion  of  current  code  problems. 


More  Local  Authority 

Warner  theatre  zone  managers  have 
been  given  a  bit  more  authority  as  re¬ 
gards  operating,  auditing,  purchasing  of 
supplies  and  equipment,  etc. 

A  meeting  held  in  New  York  this 
week  resulted  in  the  above. 

Rumors  of  a  decentralization  policy 
were  denied  in  New  York  City  by  gen¬ 
eral  manager  Joseph  Bernhard. 


No  further  action  on  the  decision  in  the  twin 
bill  case  was  taken  until  return  of  president 
Ben  Golder  from  Florida. 

The  body  also  received  a  print  of  “Forward 
America,’’  a  picture  containing  propaganda 
against  chain  stores,  which  many  of  the  mem¬ 
bers  looked  at.  It  is  not  known  what  dispo¬ 
sition  will  be  made  of  it,  but  it  is  thought  likely 
that  any  showings  will  be  to  independent  mer¬ 
chants  in  various  zones  served  by  IEPA  mem¬ 
ber-theatres. 

Members  of  the  Alexander  Film  Service 
executive  staff,  producers  of  the  commercial 
reels  exhibited  in  IEPA  theatres,  were  guests 
here  recently  and  were  entertained  by  IEPA 
heads. 


Nizer  Writes  Book  on  Code  Operation 


Allied  in  Trenton 

Allied  Jersey  will  hold  a  meeting  in  Trenton, 
N.  J.,  February  21. 

Some  special  reels  for  Governor  Hoffman 
will  be  shown. 


Louis  Nizer,  eminent  attorney  and  secretary  for  the  New  York  Film  Board  of 
Trade,  has  turned  author  with  his  latest  effort,  NEW  COURTS  OF  INDUSTRY; 
SELF  REGULATION  UNDER  THE  MOTION  PICTURE  CODE,  to  be  issued  this 
month. 

Book  has  an  introduction  by  Austin  C.  Keough,  general  counsel  and  vice- 
president,  Paramount  Publix,  and  chairman,  legal  committee,  Code  Authority.  It 
runs  300  pages  and  presents  a  complete  summary  of  principles  involved  in  code 
disputes,  with  reference  to  decisions.  It  is  written  for  the  layman  and  those  qper- 
ating  under  the  code.  Chapters  are  headed:  Overbuying,  Other  Complaints  Before 
Grievance  Boards,  Clearance  and  Zoning,  and  Looking  Back  in  Review.  An  appen¬ 
dix  contains  the  code  and  an  analysis.  There  will  be  a  detailed  index.  Longacre 
Press,  Inc.,  publisher,  with  book  priced  at  $5  per.  Local  boards,  press  or  book 
companies  can  be  contacted  for  purchase. 

Nizer  reveals  some  important  statistics.  In  one  chapter  of  the  book  he  supplies 
the  following  data:  There  were  1020  cases  tried  before  grievance  boards  which 
were  set  up  within  the  motion  picture  industry  to  take  care  of  certain  grievances. 
In  771  cases,  relief  was  afforded.  In  other  words,  76%  of  the  complainants  obtained 
some  relief.  In  237  complaints  or  24%  of  the  total  cases  tried,  relief  was  denied. 
Exhibitors  and  distributors  who  lost  had  the  right  to  appeal  to  the  Code  Authority. 
Only  20%  of  the  cases  were  appealed.  85%  of  the  cases  appealed  were  affirmed 
and  15%  were  reversed. 

“Clearance  and  zoning  board  which  passed  only  upon  the  grievances  of  clear¬ 
ance,  disposed  of  289  cases.  In  172  cases  relief  was  granted.  This  represents  59% 
of  the  complaints  filed.  In  117  cases  or  41%  of  the  cases  tried,  the  complaints 
were  dismissed.  Appeals  were  taken  from  clearance  and  zoning  boards  to  the 
Code  Authority  in  27%  of  the  cases.  82%  of  the  appeals  were  affirmed  and  18% 
were  reversed. 

“NEW  COURTS  OF  INDUSTRY”  breaks  down  the  various  classes  of  com¬ 
plaints  to  reveal  which  clauses  of  the  Code  were  the  most  troublesome.  It  is  found, 
for  example,  that  52%  of  the  complaints  filed  involved  the  complicated  Rebate  sec¬ 
tion  of  the  code  which  prohibits  two  for  one  admissions,  gifts,  ‘prizes  and  other 
such  devices.  12%  of  the  complaints  filed  involved  over-buying.  In  43%  of  the 
over-buying  cases,  relief  was  granted  by  the  grievance  boards.  Forty  per  cent  of 
all  over-buying  cases  were  appealed  and  the  Code  Authority  affirmed  70%  of  the 
appeals  taken.  In  30%  of  the  appeals  taken,  the  Code  Authority  reversed  the 
grievance  board  which  had  denied  relief,  and  granted  relief.  Complaints  against 
pre-mature  advertising  constituted  19%  of  the  claims  filed  before  grievance  boards. 
Non-theatrical  cases  constituted  4%.  Interference  with  lease  cases  constituted  2%. 
Fraudulent  transfer  cases  constituted  1  %  and  ten  per  cent  elimination  complaints 

constituted  1  %  of  the  total  number. 


THANKS... 

FORMIDABLE  and  weird  are  the  stories  of  the  motion  picture 
business  that  reach  the  outside.  These  tales  of  incredible  ty¬ 
coons,  mysterious  geniuses  and  fabulous  sums  caused  the  Editors 
of  THE  MARCH  OF  TIME  to  view  their  venture  into  this  new  field 
with  trepidation. 

The  Editors  knew  that  TIME  and  FORTUNE  and  THE  MARCH 
OF  TIME  on  the  air  had  valuable  and  loyal  followings.  But  before 
these  people  could  see  THE  MARCH  OF  TIME  on  theatre  screens 
nation-wide,  they  knew  that  "the  trade”  must  approve  and  cooper¬ 
ate.  THE  MARCH  OF  TIME’S  Editors  worked  industriously  at  their 
picture,  wondering  if  the  men  wise  in  the  selling  and  exploiting 
of  screen  entertainment  would  catch  THE  MARCH  OF  TIME’S 
enthusiasm  for  real  life  drama  from  the  world’s  news. 

A  week  has  passed  since  the  premiere  of  THE  MARCH  OF  TIME. 
The  first  release  has  been  well  received  by  the  public,  critics  and 


trade  press.  But  even  more  encouraging  than  the  praise  has  be 
the  friendly,  interested  criticism. 

To  famed  showmen — Dave  Loew,  Charles  Moskowitz,  Nick  Schenck,  . 
Vogel,  Eugene  Picker  of  Loew’s;  to  Barney  Balaban,  Walter  Immerman,  A 
Kaufman  of  B.  and  K.;  Jules  Rubin  of  Publix  Great  States;  Jack  Sullivan 
Charles  Skouras  of  Fox  West  Coast — go  THE  MARCH  OF  TIME’S  sine 
thanks  for  continued  support  and  encouragement.  Also  to  Ralph  Brant 
A.  H.  Blank  of  Tri-State  Theatres;  A1  Boyd  in  Philadelphia;  Chris  Buckley 
Albany;  Dave  Idzal  in  Detroit;  Wm.  Smalley,  Smalley’s  LTp-State  Circ 
Bob  O’Donnell  of  Inter-State  in  Texas;  A1  Steffes  in  Minnesota  and  N 
Nathanson  in  Canada. 

In  the  fields  of  exploitation  and  publicity,  the  Editors  thank  Oscar  Do 
New  York;  Bill  Hollander,  Chicago;  Carter  Barron  of  Washington;  Willi 
Saxton  and  Herb  Morgan  of  Baltimore;  Milt  Harris,  Cleveland;  Reves  Esj 
on  the  West  Coast;  Frederic  Schrader,  Detroit;  Harry  Freeman,  Philadelph 
Everett  Cumings,  Omaha;  Stanley  Brown,  Des  Moines;  for  starting  T 
MARCH  OF  TIME  onto  the  screen  with  one  of  the  most  successful  campaig 
ever  given  any  picture. 

THE  MARCH  OF  TIME’S  Editors  realize  that  they  must 
worthy  of  the  industry’s  support,  that  their  film  is  yet  far  fre 
perfect.  It  is  their  determination  to  make  each  release  a  me 
complete,  a  more  skillful  issue. 

Febl5'35  pg.  15 


Releasee/  by  FIRST  DIVISION— Harry  H.  Thomas,  Pres.,  Radio  City,  N.  Y. 


THE  MARCH  OF  TIME 


16 


Febl5'35 


THE  PHILADELPHIA  EXHIBITOR 


WITH  UA.  Joe  Vergesslich,  an  in¬ 
dustry  veteran,  is  the  new  UA  sales 
representative  here,  in  the  district 
formerly  covered  by  Jeff  Davis. 
Davis  takes  place  left  vacant  by 
Harry  LaVine.  Vergesslich  was  re¬ 
cently  with  Warners-First  National 
and  has  many  friends  in  the  busi¬ 
ness.  He  is  renewing  old  acquaint¬ 
ances. 


SHIFTS.  Jeff  Davis,  formerly  UA 
salesman  for  the  upstate  and  out- 
of-city  district,  is  now  city  sales¬ 
man  for  the  company,  taking  over 
territory  formerly  handled  by 
Harry  LaVine.  Davis  is  one  of  the 
most  popular  salesmen  in  the  zone. 


LEADS  FIGHT.  Lewen  Pizor,  presi¬ 
dent,  MPTO,  is  in  the  lead  in  bat¬ 
tling  the  proposed  amusement  taxes 
which  may  be  included  in  the  state 
taxation  program. 


ATTRACTIVE.  This  front  for  “Clive  of  India”  from  UA  was  prepared  for  Loew’s 
Regent  Theatre,  Harrisburg,  under  the  direction  of  manager  Sam  Gilman  and  his  assist¬ 
ant,  Bob  Etchberger. 


CHIEF  BARKER.  Earle  Sweigert, 
Paramount  branch  manager  here, 
is  chief  barker  of  the  Variety  Club, 
Tent  No.  13. 


TO  NEW  ORLEANS.  As  president 
of  National  Film  Carriers,  Inc., 
James  Clark,  Horlacher  Delivery 
Service  head,  will  preside  at  the 
convention  there  late  this  month. 


LEAVES  PARAMOUNT.  Emanuel 
Cohen  is  no  longer  production 
chief  for  Paramount,  having  left 
that  post. 


AUTHOR.  Louis  Nizer,  distin¬ 
guished  attorney  and  secretary  of 
the  New  York  Film  Board  of 
Trade,  has  blossomed  forth  as  a 
full-fledged  author.  His  “New 
Courts  of  Industry;  Self  Regula¬ 
tion  Under  the  Motion  Picture 
Code”  will  be  issued  this  month. 


Febl5'35  pg.  17 


ALL  THE  BIGGEST 
CIRCUITS 

in  the  U»  S.  boohed  and  are  boohing 

UNIVERSAL  SERIALS 

and  will  play  these  4  NEW 

SERIAL  CHAMPIONS 
OF  1935*36! 


BUCK 

JONES 

.  The 

1<>ariNg  west 

^  W*  greatest 


lIlHlSI 


"The 


•— 5T«? 


dH 


Th« 


NEW 

of 


‘VI 


12  chflpt®1’* 
of  nd*v. 
daring • 


flash 

GORDON 

13  chapters  of 
blazing  thrills  front 
the  newspaper 
adventure  strin! 


18 


Febl5'35 


THE  PHILADELPHIA  EXHIBITOR 


•— 

A  Concise 
National  Survey 

TRADE  IN  REVIEW  - 

• 

Glances  Outside  \ 
the  Territory  J 

m  —  w 

CODE 

Exhibs  Take  to 
Courts  to  Avoid  Code 

It  is  apparent  that  in  a  lot  of  territories,  ex¬ 
hibitors  are  testing  the  powers  of  the  local  code 
boards  as  well  as  the  NRA,  generally,  by  tak¬ 
ing  their  arguments  into  court. 

In  one  situation,  a  decision  against  bank 
nights  was  being  tested  by  the  exhibitor  against 
whom  the  decision  had  gone. 

Code  Authority  Approves 
First  Zoning  Plan 

With  the  Code  Authority  again  trying  to 
settle  zoning  schedules  for  all  districts,  the 
first  one  to  be  passed  by  the  body  is  that  for 
Los  Angeles,  on  a  basis  of  admissions.  Others 
are  expected  to  follow  shortly. 

The  Los  Angeles  schedule  includes  clearance 
rules  and  price  at  which  clearance  is  arranged, 
as  follows  :  40c — 21  days  ;  35c — 28  days  ;  30c — - 
35  days;  25c — 19  days;  20c — 77  days;  15c — 
126  days;  10c — 182  days;  5c — 265  days. 

Bank  Nights  Getting 
State  Approvals 

Various  state  legal  departments  are  giving 
okays  to  bank  nights  when  it  is  shown  that 
purchase  of  a  ticket  or  any  other  token  is  not 
necessary  to  become  a  winner.  The  bank  night 
idea,  with  cash  lure,  is  spreading  throughout 
the  country. 

Impartials  Asked  for 
Opinion  on  Code 

Impartial  members  of  the  code  boards 
throughout  the  country  have  been  ask^d  their 
viewpoints  on  various  matters  connected  with 
the  code.  A  letter  sent  from  John  C.  Flinn, 
secretary,  to  all  impartials,  took  up  these  angles. 

From  these,  the  Code  Authority  will  be  able 
to  get  a  clearer  view  of  the  situation. 

Code  Assessments  Must  Be 
Paid,  Authority  Rules 

Code  assessments  must  be  paid  up  or  else  the 
right  to  file  cases  with  the  local  boards  will  be 
lost,  a  Code  Authority  resolution  states. 

This  applies  to  those  in  arrears  for  the  first 
half  payment. 

EXHIBITION 

Coldest  Movie  Theatre 
Finally  Closes  Down 

Coldest  motion  picture  theatre  in  the  world 
has  closed  after  a  most  unique  season  during 
which  the  same  audiences  night  after  night  saw 
a  series  of  pictures  over  and  over  again.  The¬ 
atre  is  the  Paramount  Penguin,  Little  America, 
Antarctica,  and  the  news  of  the  closing  was 
contained  in  a  message  radioed  to  Will  H.  Hays, 
president,  Motion  Picture  Producers  and  Dis¬ 
tributors  of  America,  Inc.,  by  Commander 
Richard  E.  Byrd,  head  of  the  gallant  expedi¬ 
tion  which  fifteen  months  ago  set  off  to  re¬ 
explore  the  frozen  lands  of  the  subarctic. 


Two  Adverse  Decisions 
Followed  by  More  Suits 

Following  the  St.  Louis  and  Philadelphia 
decisions  against  the  producers,  more  suits  have 
been  filed  by  exhibitors,  alleging  unfair  trade 
practices. 

In  St.  Louis,  three  companies  and  individuals 
were  indicted.  In  Philadelphia,  the  court  ruled 
that  no  restrictions  could  be  made  against  double 
features  by  six  major  companies. 

In  Chicago,  action  against  policy  of  exchanges 
in  refusing  to  serve  10  cent  houses  began.  In 
the  Los  Angeles  sector,  two  exhibitors  filed 
actions  alleging  monopoly. 

Elsewhere,  others  are  hinted.  Never  before 
has  there  been  such  a  rush  for  the  courts  on 
the  part  of  exhibitors. 

Plenty  of  Bills  In 

All  Legislatures  Pending 

There  are  nearly  75  bills  affecting  the  movies 
introduced  into  the  various  state  legislatures 
throughout  the  country,  a  survey  shows.  In 
practically  all  cases,  additional  taxes  or  restric¬ 
tions  are  included. 

Exhibitor  organizations  in  various  territories 
are  expected  to  fight  the  measures. 

Better  Housing  Idea 
To  be  Sold  by  Theatres 

Films,  made  by  the  Federal  Housing  Admin¬ 
istration,  will  be  available  to  theatres  about 
March  15.  Idea  will  plug  the  drive  now  under 
way.  Theatres  are  now  being  asked  if  they 
are  willing  to  show  such  pictures  if  they  are 
given  to  the  houses  for  nothing. 

Address  all  such  expressions  to  the  Federal 
Housing  Administration,  Washington,  D.  C. 

Supreme  Court  Hears 
Appeal  in  Tri-Ergon  Case 

The  Supreme  Court  heard  arguments  in  the 
three-Tri-Ergon  cases,  the  Paramount-Publix, 
Altoona  Publix  and  Wilmer  and  Vincent  dis¬ 
putes. 

Arguments  presented  to  the  court  were 
highly  technical,  with  a  decision  from  the 
court  expected  soon. 

Film  Carriers  Schedule 
Their  Convention 

National  Film  Carriers,  Inc.,  will  hold  a  con¬ 
vention  in  New  Orleans  at  the  same  time  that 
the  MPTOA  is  having  its  meet. 

Entire  membership  is  expected  to  be  present 
at  the  sessions. 

Film  Daily  Year  Book 
Reveals  New  Figures 

Film  Daily  Year  Book  reveals  that  there  are 
15,273  wired  houses  in  the  United  States,  as  of 
January  1,  1935.  13,386  are  open,  with  1,887 

closed.  This  compares  with  12,840  open  at  start 
of  1933  and  12  574  at  start  of  1934. 

This  differs  from  the  Census  Bureau  report 
and  the  Film  Board  reports,  which  overlap. 

PRODUCTION 

Writers  Seek  Code 
For  Their  Work 

Writers  in  Hollywood,  code-conscious,  have 
now  come  forward  with  a  code  which  seeks 
certain  restrictions  in  loaning,  expenses,  pay  for 
travel  time,  credits,  etc. 


Herzbrun  Succeeds  Cohen 
As  Para  Production  Head 

Henry  Hersbrun  is  the  new  vice-president  of 
Paramount  Productions  and  general  manager 
of  the  company’s  West  Coast  studios,  succeed¬ 
ing  Emanuel  Cohen,  resigned.  Albert  Kauf¬ 
man  becomes  a  Paramount  associate  producer 
under  the  change,  wdth  Ernst  Lubitsch  a  pro¬ 
duction  supervisor.  Adolph  Zukor  confirmed 
the  news. 

The  change  came  as  a  surprise  inasmuch  as 
Cohen  was  generally  credited  with  steering  the 
production  course  of  the  company  since  the 
receivership.  With  the  latter  nearly  at  an  end, 
reorganization  was  expected,  with  the  produc¬ 
tion  end  the  first  to  be  touched. 

Other  Hollywood  changes  saw  Bennie  Zeid- 
man  stepping  out  of  Universal,  where  he  had 
been  for  three  years. 

Glendon  Allvine,  RKO  associate  producer, 
also  has  resigned. 

Zukor  May  Be  Chairman 
Of  New  Paramount  Board 

Adolph  Zukor  may  be  chairman  of  the  new 
board  of  Paramount-Publix,  reports  indicated, 
following  many  days  of  hearings  on  the  reor¬ 
ganization  plan. 

Following  the  hearings,  Judge  Coxe  stated 
that  the  proposed  plan  was  “fair  and  equit¬ 
able”  if  two  amendments  were  included.  These 
were  a  reduction  in  bank  loans  from  6%  to 
5%  and  a  stipulation  that  three  classes  of  di¬ 
rectors  be  included,  to  have  one,  two  and  three 
terms,  and  that  after  the  firsT  three-year  period, 
the  directors  be  elected  annually  with  cumula¬ 
tive  voting. 

Proposed  names  for  the  Paramount  board 
under  the  reorganization,  include : 

Percy  H.  Johnson,  Charles  A.  McCulloch, 
William  S.  Gray,  Jr.,  Robert  K.  Cassatt,  Frank 
G.  Vanderlip,  Duncan  G.  Harris,  Maurice  New¬ 
ton,  Stephen  Callaghan,  Gerald  Brooks,  Henry 
R.  Luce,  John  Hertz,  Charles  H.  Richardson, 
Adolph  Zukor,  George  Schaeffer,  Floyd  B.  Od¬ 
ium,  A.  H.  Fordington. 

Liberty  Plans  ’35-’36 
Boost  to  12  Pictures 

A  minimum  of  12  features  will  be  produced 
by  Liberty  Pictures  in  1935-36  at  an  increased 
negative  cost,  according  to  plans  formulated 
by  M.  H.  Hoffman,  president,  in  a  series  of 
conferences  held  in  New  York  with  Budd  Rog¬ 
ers  and  other  associates. 

Majestic  expects  to  have  from  12-18  during 
’35-’36,  Larry  Darmour,  producer,  indicated 
during  his  last  trip  east. 

Mascot  is  also  increasing  its  current  year's 
schedule,  with  the  addition  of  more  features. 

Foundation  to  Take 
Gamble  From  Production 

Formulas  for  motion  pictures  approved  by 
The  Motion  Picture  Foundation  of  the  United 
States  of  America,  Inc.,  recently  formed  organ¬ 
ization  to  sponsor  the  production  and  distribu¬ 
tion  of  better  motion  pictures,  will  not  be  based 
upon  codes  ancf  regulations,  but  upon  “spirit, 
attitude  and  interpretation,”  according  to  Dr. 
William  B.  Millar,  secretary,  Foundation,  in  a 
statement. 


— - : 


THE  IRON  DUKE 


Febl5'35  pg.  19 

NEW  YORK  "Radio  City  Music  Hall  —  Arliss 

starrer  gets  Hall  back  to  more  comfortable  position 
than  it’s  been  last  two  weeks.  (Last  week's  blizzard 
no  help  to  biz:  the  worst  since  ’88)  $70,000.  Strictly 
okay."—  VARIETY 

BOSTON  RKO  Memorial  —  substantial  $12,000. 
(Suburban  roads  just  being  uncovered  after  record- 
breaking  blizzard.)"—  VARIETY 


EVERGREEN 


LOS  ANGELES  4-star — "Gross;  $4,750. 
^  (Average  $3,250)" — M.  P.  DAILY 

United  Artists — "Gross;  $4,000.  (Average  $3,500)" 

r  -M.P.  DAILY 


,  ;  .  r  . 


CHU  CHIN  CHOW 


BUFFALO  Lafayette — "topped  average  by  $1,000. 
Zero  temperature." — M.  P.  DAILY 

f  CHICAGO  McVickers — "Life  saver  for  house. 


iililillii 


■1 


pm 


Gross  $10,000 


(Average  $9,000.)" — VARIETY 


■  "  ■  - 


111 


 •  


MAN  OF  ARAN 


PliSiliP 


■■ 


k  NEWARK  Little, Arty  House — "2G,  Good.  Going 
good.  Expects  $2,000,  which  will  be  swell." — VARIETY 

•  BOSTON  Fine  Arts — "Breaking  house  records. 
Going  into  fifth  week.  Good  for  another  month’s  run." 

—FILM  DAILY 


r 

- - — 

.  .  ........ 


POWER 


i«  ifipll 


MINNEAPOLIS  World  — "Severest  cold  in  22 
years.  They  liked  this  one  here."—  VARIETY 

►  CHICAGO  McVickers — "Big  $13,000.  Excellent 

notices.  Making  a  handsome  box-office  return." 

—  VARIETY 


I#  i 


i 


Febl5'35  pg.  20 


WITH 


ADRIENNE  AMES 
RALPH  BELLAMY 
DONALD  COOK 
ROBT.  ARMSTRONG 

FROM  THE  STORY  By  GORDON  KAHN 
DIRECTED  BY  CHARLES  LAMONT 

Produced  ty  SELECT  PRODUCTIONS 


Can  an  innocent  girl  resist  for  long  tfie  lure 
of  Broadway  a  for  dark?  .  . .  BEAUTI¬ 
FUL  NIGHT  CLUB  HOSTESS 

TELLS  ALL  .  .  .  in  tfiis  colorful  drama 

of  krigfit  ligfits  and  fieartbreale  in  tfie 
shimmering  Valley  of  Skam ! 


ASSOCIATE  PRODUCER  — BURT  KELLY 

R  K  O  ,  RADIO  PICTURE 


22 


Febl5'35 


THE  PHILADELPHIA  EXHIBITOR 


•  Unfailing  Sound  Satisfaction 

•  A  Sound  Box  Office  Attraction 

•  Complete  Ownership 

•  And  RCA  Super  Service 

PHOTOPHONE  DIVISION 


RCA  MANUFACTURING  CO.,  Inc. 

Camden,  N.  J. 

A  Radio  Corporation  of  America  Subsidiary 


Becketts  Celebrate  10th  Anniversary  Here 


The  Becketts,  proprietors  of  Vine  Street’s  leading  cigar  store,  will  make  it 
10  years  at  the  old  corner,  February  26,  when  an  anniversary  celebration  will  be  in 
progress.  July  1,  1906,  Samuel  Beckett,  father,  now  deceased,  opened  a  store  on 
Third  Street,  with  larger  corners  at  Third  and  Vine  in  1920.  He  passed  away 
August  29,  1932,  with  Norman  (Nookie)  Beckett  having  charge  since  then.  The 
13th  and  Vine  Street  headquarters  has  become  a  favorite  meeting  place  for  film  folk 
and  the  co-operation  of  Norman  Beckett  in  all  film  events  has  become  a  byword. 
The  10th  anniversary  will  be  celebrated  with  suitable  ceremonies  and  souvenirs. 


Heard  In ’ 


C 


ROSSTO  WN 

S-W  Execs  to 
New  York 


Local  Stanley-Warner  executives  hopped  to 
New  York  this  week  for  an  executive  pow¬ 
wow.  Matters  of  future  policy  and  opera¬ 
tion  were  discussed. 

Paramount  News  took  shots  of  Joe  Cascarella, 
singing  pitcher,  As,  when  he  made  his 
debut  over  WCAU  recently  with  Jan  Savitt 
formerly  Philadelphia  symphony  orchestra 
violinist,  handling  the  baton. 

“Devil  Dogs”  opening  was  attended  by 
Marine  officers  who  were  invited  to  attend. 
The  Stanley  sendoff  took  on  a  big  time 
flavor. 

Jack  Benny,  as  was  generally  expected,  set 
a  new  high  for  the  Roxy-Mastbaum  since 
the  new  policy  started. 

Charlie  Perry,  Aldine  p.  a.  got  behind  “The 
Scarlet  Pimpernel,"  and  with  the  raves  the 
critic  fraternity  gave,  show  got  a  good 
start. 

A  new  version  of  the  black  and  white  ani¬ 
mated  cartoon  "Kool  Penguins"  has  been 
prepared  for  the  Brown  &  Williamson  To¬ 
bacco  Corporation  by  Audio  Productions, 
Inc. 

Charles  Glett,  well  known  in  the  theatrical 
motion  picture  field  as  producer  and  dis¬ 
tributor,  has  joined  the  staff  of  Audio 
Productions,  Inc.,  in  a  production  capacity. 

Loss  on  the  Circle  Theatre  was  cut  to 
$1  1,900  in  1934,  report  of  the  Circle  The¬ 
atre  Company  shows.  This  compares  with 
a  loss  of  $39,569  during  1933. 

Samuel  D.  Schwartz,  now  attached  to  War¬ 
ners  here,  is  already  plenty  on  the  job. 

Mr.  and  Mrs.  Ben  Fertel  went  to  Florida  on 
their  honeymoon. 

Typhoon  Air  Conditioning  is  installing  re¬ 
frigerating  and  air  conditioning  system 
into  the  Bromley.  House  opens  in  April. 

Jim  Clark  hops  down  to  the  National  Film 
Carriers,  Inc.,  convention  in  New  Orleans 
late  this  month. 

Dave  Hochreich,  well  known  locally,  has  a 
$65,000,000  anti-trust  action  against  WE 
and  ERPI  coming  up  this  month. 

Some  of  the  local  houses  pulled  the  Haupt¬ 
mann  trial  shots  immediately.  Others 
seemed  to  take  their  time  about  it.  Reels 
were  exceptional. 

Dave  Milgram,  as  was  suggested  here  a 
month  ago,  finally  took  over  the  Howard 


Get  Your  Dates  In  Now  For 

Pop  Korson  Birthday  Drive 

JANUARY  15  —  MARCH  15 


from  Joe  Price,  all  Joe’s  denials  to  the  con¬ 
trary. 

Joe  Price  is  managing  the  Eagle,  now. 

Doug  George  is  now  managing  the  Parker, 
Darby. 

Fire  near  the  Capitol  Theatre,  Market  Street, 
didn’t  disturb  patrons  much. 

Locust  Street  relights,  February  21,  with 
"The  Iron  Duke,"  from  GB. 

Some  S-W  neighborhoods  have  been  clipping 
a  nickel  off  the  evening  prices  and  adjust¬ 
ing  balcony  scales  to  meet  competition. 


Nineteen  Years  Ago  in  Philadelphia 


Mayor  Trout,  Lancaster,  recalled  his  permis¬ 
sion  to  show  "Birth  of  a  Nation"  claiming 
the  film  a  libel  on  the  memory  of  Thad- 
deus  Stevens.  M.  Yecker,  who  had  booked 
the  film,  had  spent  much  money  advertis¬ 
ing  it. 

Levick  and  Waldo  sold  the  Bell  Theatre  to  J. 
Selzer.  Harry  Burman,  vice-president, 
Philadelphia  Exhibitors’  League  announced 
he  controlled  the  Great  Southern  as  well 
as  the  Penn  Theatre. 

D.  J.  Lynch  succeeds  George  W.  Bennethum 

as  manager,  Fairmount  Feature  Film  Ex¬ 
change. 


Forum  Meets 

William  H.  Bristow,  director,  curriculum, 
State  Department  of  Public  Instruction,  speaks 
on  “Motion  Picture  Appreciation  in  the 
Schools,”  February  *18,  before  the  Motion  Pic¬ 
ture  Forum  at  the  Warwick.  Fie  will  talk  on 
educational  work  in  the  classroom. 

Harry  Murdock,  Evening  Ledger  drama  and 
movie  editor,  will  talk  on  “How  I  See  a  Movie” 
at  the  same  time.  Mrs.  Charles  T.  Owens  pre¬ 
sides. 


Apex  Expands 

Apex  Garage,  under  management  of  the 
Becker  Brothers,  brother  Joe  in  command,  has 
expanded  again.  The  garage  across  the  street, 
at  244  N.  Juniper,  is  now  an  Annex  to  the 
Apex,  with  complete  capacity  of  150  between 
the  two  places.  The  Beckers  say  that  their 
facilities  are  the  best  in  the  local  industry  and 
those  who  have  been  served  by  them  agree. 

Many  new  innovations  in  the  manner  of  in¬ 
creased  service  are  planned. 


Rosen  Host 

Sam  Rosen,  First  Division  branch  manager 
here,  will  be  host  to  independent  exhibitors 
February  18,  when  a  luncheon  and  trade  show 
will  be  held  under  the  exchange’s  auspices. 

Guests  will  first  see  a  FD  division  program 
at  the  Locust  Theatre  at  11  A.  M.,  including 
“Women  Must  Dress,”  “March  of  Time"  and 
Musical  Moods,  and  later  hop  to  the  Ritz  Carl¬ 
ton  for  the  luncheon. 

A  gala  turnout  is  expected. 


THE  PHILADELPHIA  EXHIBITOR 


Febl5'35 


23 


THE  CODE  •  CASES  •  HEARINGS  •  RULINGS 


LOCAL  RELEASE  DATES 
METRO 

Winning  Ticket,  February  11;  Sequoia, 
February  12. 

WARNERS 

Devil  Dogs  of  the  Air,  February  13. 

Sweet  Music,  February  22. 

UA 

Mighty  Barnum,  December  25;  Runaway 
Queen,  January  18;  Clive  of  India,  January 
23. 

FOX 

Under  Pressure,  February  1;  Baboona, 
February  2. 

PARAMOUNT 

Wings  in  the  Dark,  January  31;  Rocky 
Mountain  Mystery,  February  2. 

Rumba,  February  8-14. 


COLUMBIA 

Carnival,  February  7-9. 

FIRST  DIVISION 

Call  Me  Coed,  March  12;  Cowboy  and 
Bandit,  January  12;  Million  Dollar  Haul, 
February  5-6;  Texas  Terror,  February  8-9; 
Gun  Fire,  January  25. 

Clearance  and  Zoning 
February  8 

Marcus  Hook  Amusement  Company, 

Inc.,  Spielmont  and  Globe  Theatres, 

Marcus  Hook  vs.  Warner  Brothers 

Theatres,  Stanley,  Washington  and 

State,  Chester,  on  excessive  clearance. 

Decision: 

Parties  hereto  have  agreed  that  clearance  of 
the  respondent  over  the  protestant  shall  be  14 
days  after  first-run  Chester  for  the  season 
1934-1935.  Entry  is  made  for  the  purpose  of 
completing  the  record. 


Heard  In 

1LMINGTON 

S-W  Makes 
Changes 


House  records  and  unusual  attendances  were 
recorded  at  various  Wilmington  theatres 
despite  the  extremely  cold  weather,  snow 
storm  and  icy  pavements  and  streets. 

Lew  Black,  manager,  Arcadia,  put  out  10,000 
circulars  and  300  window  cards  on  his 
price  reduction  and  change  from  first  to 
second  run. 

Assistant  manager  Edman  Devenney,  Aldine, 
was  out  hustling  for  “Sweet  Music.” 

E.  E.  Dissell,  Loew’s  Parkway,  began  plug¬ 
ging  early  for  “Sequoia.” 

Jack  Craig,  doorman,  Aldine,  was  anxiously 
waiting  to  see  his  friend  Helen  Morgan 
in  “Sweet  Music." 

Ben  Schindler,  manager,  Avenue,  got  a 
sound  truck  from  Chester  for  “College 
Rhythm”  street  ballyhoo. 

Park  Weaver,  assistant,  Avenue,  has  worked 
out  a  “birthday  feature”  with  his  young 
timers. 

Johnny  Gibbs,  usher,  Arcadia,  was  stricken 
with  snow  blindness  for  three  or  four 
days. 

“Morty”  Levine,  manager,  Opera  House,  had 
a  committee  from  the  house  meet  one  of 
the  P.  R.  R.  electric  trains  and  present  in¬ 
vitations  to  the  trainmen  generally  to  see 
“Silver  Streak,” 

James  DelGrosse  and  Harry  Felsburg, 
former  Warner  ushers,  are  out  in  Holly¬ 
wood. 

What  handsome  doorman  is  talking  a  lot 
about  wielding  the  baton  over  an  all-Negro 
orchestra  with  visions  of  heidy-ho  laurels? 

Manager  E.  E.  Lewis,  Queen,  is  expecting  to 
make  a  killing  with  Singer’s  Midgets. 

“Morty”  Levine,  Opera  House,  put  in  teaser 
ads  in  the  papers  for  “bearded  ladies”  and 
etc.,  when  he  showed  “The  Mighty  Bar¬ 
num.” 

Milton  Montague,  usher,  Avenue,  has  just 
graduated  from  Wilmington  High. 

Ben  Schindler  is  going  to  take  in  the  Rotary 
Club  luncheon,  Dover,  February  19,  for 
all  former  members. 


Joe  DeFiore  was  planning  to  go  to  Washing¬ 
ton  for  the  hearing  of  the  Dentonia  The¬ 
atre  vs.  the  Ridgely  Theatre,  Md.,  over 
alleged  unfair  tactics. 

District  Manager  Callow  has  been  putting  in 
about  three  days  a  week  in  Wilmington 
lately. 

Brandywine  “Bulletin,”  advertising  medium, 
ran  a  movie  contest  in  a  tieup  with  the 
Aldine  offering  two  tickets  for  the  ten 
best  answers  on  local  “ads.” 

Why  does  Dick  Hayden,  doorman,  Arcadia, 
wear  a  heavy  silver  link  bracelet?  “Mac” 
McClintock  says  if  you  press  Hayden  for 
a  story  he  will  give  you  a  different  one. 

Vaudeville  "haunts ”  the  Warner  exhibitors 
in  Wil  mington. 

Change  in  policy  which  occurs  with  the  com¬ 
ing  of  district  manager  Callow  in  the  new 
set-up  involves  the  changing  of  the  Queen 
formerly  a  second-run  house  to  a  first-run 
house  and  the  Arcadia  from  first-run  to 
second-run.  The  Arcadia  prices  become 
20  until  2  and  25  thereafter,  with  10  at 
times  for  children  while  the  Queen  prices 
become  25  until  2  and  40  thereafter  with 
30  for  the  balcony  on  Saturdays  when 
vaudeville  is  shown.  Opening  of  vaude¬ 
ville  at  the  Queen  filled  the  house  all  day. 

Warner  theatres  are  getting  a  lot  of  minor 
improvements  and  dressing  up  since  dis¬ 
trict  manager  Callow  has  taken  charge. 
Op  era  House  is  getting  a  complete  set  of 
new  lobby  frame.  Aldine  lobby  has  been 
done  over  in  old  gold.  Marquee  also  has 
been  painted.  At  the  Arcadia,  the  entire 
house  is  being  painted  and  redecorated. 
Manager  Lew  Black  and  his  assistant,  W. 
R.  McClintock  have  worked  hard  putting 
the  house  in  shape. 


Kassoy  Better 

Ben  Kassoy,  attached  to  Quality  Premium,  is 
back  again  on  the  job  after  a  severe  opera¬ 
tion. 


JANUARY  IS  -  MARCH  tS 


Paramount  Decorating  Busy 

Having  modernized  28  theatres  during  1934, 
Paramount  Decorating  Company  reports  a  lot 
of  activity  now  and  good  prospects,  for  the  bal¬ 
ance  of  1935.  Able  to  give  theatremen  a  real 
opportunity  in  painting  and  decorating,  drap¬ 
eries,  carpets,  stage  work  and  decorative  con¬ 
struction  is  the  only  reason  for  Paramount’s 
continued  success.  These  features,  coupled  with 
the  general  improvement  in  business,  should 
make  193F  its  banner  year. 

Some  of  the  recent  contracts  completed  in¬ 
clude :  Clifton  Theatre,  Clifton  Heights;  Over¬ 
brook  Theatre,  Philadelphia ;  Elton  Theatre, 
Norfolk,  Va. ;  Plaza  Theatre,  White  Sulphur 
Springs,  West  Va. ;  Dunbar  and  Goldfield  The¬ 
atres,  Baltimore,  Md. 

Present  contracts  include  the  Grant  and  Lit¬ 
tleton  Theatres  here,  and  a  new  theatre  being 
built  by  Harry  Chertcoff  in  Lititz. 


s 

A 

F 
E 
T 


ERVING  theatre  needs  with 
a  knowledge  of  theatre 


>usiness. 


SSISTING  theatre  owners  with 
a  staff  of  trained  clerks  and 
office  files.  No  missouts. 

REEING  theatre  owners  of  the 
worry  that  they  may  have 
forgotten  part  of  their  show. 


FFICIENTLY  operating  the  larg¬ 
est  film  delivery  service  in 
the  world. 

AKING  CARE  of  every 
possible  need  in  the  delivery 
of  film. 


YIELDING  the  epitome  of 


HORLACHER 

DELIVERY  SERVICE,  Inc. 

1228  Vine  Street,  Philadelphia 

NEW  YORK 
SCRANTON 
BALTIMORE 
WASHINGTON 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


Another  Horlacher  Service 

LARRY  DAILY,  Notary  Public 

The  only  one  on  Vine  Street  .  .  At 
your  service  any  time  during 
business  hours. 


24 


Febl5'35 


THE  PHILADELPHIA  EXHIBITOR 


READING 


Loew’s  scored  with  Reading  theatre  goers  in 
"Clive  of  India.” 

Astor  and  Embassy  used  Hauptmann  trial 
sound  films  but  had  only  one  batch  to 
show  because  Justice  Trenchard  threw  out 
the  recording  apparatus. 

Embassy  is  playing  up  a  row  of  big  films  as 
its  February  screen  festival  program. 

Rajah  is  using  radio  every  Thursday  even¬ 
ing  to  boost  its  March  5  musical  comedy 
program,  with  home  talent. 

Only  Embassy  gate  crasher  on  Amos  ’n’ 
Andy  day  was  a  girl  manicurist  from 
beauty  shop  summoned  to  doll  up  the 
comedians'  nails. 

Forty  people  appeared  in  "Radio  City  Fol¬ 
lies”  stage  show  at  Astor  with  film. 

Two  Lutheran  churches  are  fighting  Sunday 
paid  admission  shows  by  exhibiting  free 
Sunday  night  films.  One  is  running  a  I  0- 
cent  Thursday  night  show  as  well.  Neither 
church  has  yet  tried  talkers  thus  far,  but 
both  are  drawing  capacity  houses. 

Murray  Livingston’s  Barrel  of  Fun  feature  on 
Friday  nights  at  the  State  continues  to 
draw  well. 

Masonic  association  turned  down  offer  to 
lease  its  Orpheum  Theatre  for  burlesque. 

State  got  personal  endorsement  of  Disabled 
World  War  Veterans’  Post  for  "First 
World  War"  in  personal  letter  from  Com¬ 
mander  William  H.  Nein  to  manager  Spen¬ 
cer  Bentley. 


YORK 


Cleon  Miller,  Strand,  placed  banners  on  all 
the  local  street  cars  to  plug  the  appear¬ 
ance  of  Singers’  Midgets.  He  entertained 
the  children  from  the  children’s  home  as 
his  guests  at  one  of  the  matinees. 

Melville,  Phoenician  glass  blower  attracted 
considerable  attention  when  he  demon¬ 
strated  his  art  in  the  lobby  of  the  Strand. 

Billing  for  Blackstone  in  York  and  vicinity 
has  assumed  the  proportions  of  a  circus. 

Warners  have  signed  a  contract  with  Fox 
to  show  Fox  pictures  second  run,  and  Sid 
Poppay  is  getting  most  of  them  at  the 
Rialto. 

George  Morangelo,  assistant,  Sid  Poppay, 
Rialto,  is  on  a  leave  of  absence  for  his 
health.  Byron  Fleck,  Strand  staff,  is  tak¬ 
ing  George’s  place  at  the  Rialto. 

Charles  Moyer,  State,  Hanover,  has  started 
the  presentation  of  stage  shows. 

A.  J.  Vanni,  Warner  zone  manager,  spent 
three  days  in  York  recently. 

State,  Hanover,  Lion,  Red  Lion,  and  the 
Majestic,  Gettysburg,  have  all  entered  the 
first  of  direct  mail  advertising. 

Bill  Richley,  York,  independent  neighborhood 
house,  offered  the  cast  of  the  WLS  barn 
dance  as  a  special  stage  attraction. 

Hundreds  crowded  into  the  narrow  street  on 
which  stands  the  York  city  hall  when  the 
troupe  of  midgets,  which  played  the  Strand 
Theatre,  was  greeted  there  by  Mayor 
Harry  B.  Anstine. 


Manager  Lee  Levy,  Freeman  Gosden  and 
Charles  J.  Correlly  were  snapped  by  a 
"Morning  Call’’  photographer. 

Bethlehem-Globe-Times  cooking  school  was 
held  in  the  new  Boyd  this  year  instead  of 
the  Globe. 

Easton  Amusement  Company  has  leased  the 
Lyric,  Allentown. 

Lewen  Pizor  spent  several  hours  at  Nazareth. 


Get  Your  Dates  In  Now  For 

Pop  Korson  Birthday  Drive 

JANUARY  15  —  MARCH  15 


Chairs  which  caress  the  body! 
That’s  the  modern  theatre  chair! 
Doyours  qualify?  If  not, RESEAT! 


Ask  Us, 

“How  can  I  reseat  and  pay  for 
new  chairs  conveniently?” 


AMERICAN  SEATING  COMPANY 

Makers  of  Dependable  Seating  for  Theatres  and  Auditoriums 
General  Offices:  Grand  Rapids,  Michigan 

BRANCHES  IN  ALL  PRINCIPAL  CITIES 


COMFORT  —  The  Greatest  Star  Of  Them  All ! 


Amos  ’n’  Andy  were  on  the  air  as  usual 
February  6  thanks  to  the  special  facili¬ 
ties  arranged  for  their  convenience  during 
stage  appearances  at  Wilmer  and  Vincent’s 
Colonial,  Allentown. 


Sure,  We  Will  Be  There ! 

VISIT  OUR  BOOTH  at  the  M.  P.  T.  O.  A.  CONVENTION 

at  NEW  ORLEANS 

See  Our  Display  of  Century  of  Progress  COMFORT  CHAIRS 


LEHIGH  VALLEY 


gm mwmlM’ 
iflKIgp^ 


iwmm 

w&W vll- 

. 


Ulil 

I  - 


/  *>  r  •  i  *  **•> 

if  :■! 

Ilil 

/  v  ly 

Ji  ■  • 

x 

*wmm 


l"  ;:  ■; ; .; 

mwM^mwz 

; 


tu*?s 


ev«; 


A,\to*s 
V»av« 


cesses 


V>o°' 


QP& 


Vl^ 


|T||f»» 


rfOl*1 


I,*** 


,IinO 


j*<»p 


<?•* 


Febl5'35  pg.  25 


26 


Febl5'35 


THE  PHILADELPHIA  EXHIBITOR 


BETTER  TESTED  SUCCESSFUL 

MANAGEMENT  #  ideas  *  merchandising 


“Copperfield”  Harrisburg 
Campaign  a  Whopper 

A  national  ad  campaign  gave  Sam  Gil¬ 
man,  manager,  Loew’s  Regent,  Harris¬ 
burg,  and  his  assistant,  Bob  Etchberger, 
an  excellent  start  in  their  exploitation  of 
“David  Copperfield.” 

For  two  solid  weeks  ran  a  classified  ad  con¬ 
test  in  tie-up  with  a  morning  and  an  evening 
newspaper,  starting  week  previous  to  opening 
and  ending  on  closing  day  of  picture. 

A  special  false  front  was  built.  A  10  by  15- 
inch  cloth  banner  was  stretched  on  the  side  of 
a  building  in  the  heart  of  the  city.  Banner 
could  be  seen  for  blocks  and  was  illuminated 
Twenty  24-sheets  were  posted  on  choicy  corners. 

For  nine  days  soda  fountain  in  a  5  and  10 
store  ran  a  special  sale  on  “David  Copperfield 
Sundaes.’’  Store  was  thoroughly  bannered  and 
pennanted  with  numerous  theatre  plugs.  Em¬ 
ployes  of  store  all  wore  silk  badges  calling 
attention  to  special  sundae  and  picture  at 
Loew’s.  Awards  of  free  passes  were  offered  to 
girls  selling  the  greatest  number  of  sundaes. 
Napkins  containing  good  theatre  plug  were  used 
at  soda  fountain,  also  little  pass-out  tickets. 

Recent  snow  prompted  Sam  to  obtain  an  old- 
fashioned  sleigh  which  was  appropriately  ban¬ 
nered,  and  to  which  a  horse  was  hitched, 
wearing  sleigh  bells,  and  used  in  the  streets 
for  three  days.  Children  were  given  rides. 
Old  “snowmen”  gag  was  used  to  cover  entire 
town  with  snowmen.  One  in  front  of  State 
Capitol  and  another  in  front  of  Governor’s 
Mansion  actually  remained  up  until  after  show¬ 
ing  of  picture. 

Souvenir  handkerchiefs  were  distributed  at 
special  screening  to  teachers,  professors,  clergy¬ 
men  and  newspaper  people.  Formal  invitations 
had  been  mailed  for  this  occasion.  After 
screening  also  were  distributed  to  teachers, 
copies  of  “Teachers’  Guide”  and  “Study  Man¬ 
ual”  on  “David  Copperfield.” 

Week  before  opening,  all  employes  from  por¬ 
ter  to  cashier  wore  Copperfield  badges,  Little 
red  Copperfield  stickers  were  attached  to  every 
pole,  wall  window,  automobile,  and  anywhere 
else  they  were  stickable. 

Small  “I  Have  in  My  Heart”  pamphlets  were 
inserted  in  invitation  envelopes  mailed  to  the  elite 
of  the  city  and  vicinity.  Were  inserted,  too,  in 
greeting  card  bags  at  leading  card  shops.  Blot¬ 
ters  were  distributed  in  all  office  buildings  and 
schools.  Two  sizes  of  restaurant  menus  were 
used. 


years’ experience— 
behind  every  register 


For  50  years  General  Register  Corpo¬ 
ration  and  associated  companies  have 
been  designing  and  building  cash  con¬ 
trol  equipmentfor  the  theatre,  carrying 
an  unqualified  two  year  guarantee  on 
all  registers. 

Representation  in  all  key  cities. 


GENERAL  REGISTER 
CORPORATION 

1540  Broadway,  New  York 


Quality  Successor 


For  the  past  six  months,  Quality  Pre¬ 
mium  Distributors  have  been  quietly 
working  on  a  successor  to  the  popular 
22-K  gold  dinnerware  premium  set,  and 
now  announce  that  they  are  ready  to 
show  the  new  brain  child  of  theirs  to 
interested  exhibitors.  Quality  claims 
for  the  new  set  a  feminine  appeal  and 
box-office  draw  that  will  eclipse  the  re¬ 
cords  established  by  their  popular  Gold 
China  deal.  The  new  set  is  novel,  new, 
and  different.  It  is  highly  original  in 
design,  and  those  exhibitors  who  have 
been  privileged  to  obtain  a  preview  of 
it  have  either  purchased  it,  or  reserved 
for  their  theatres.  According  to  Qual¬ 
ity,  no  contracts  are  being  accepted  on 
their  new,  1935  Leader  for  delivery 
earlier  than  March  15. 


“Little  Men”  Gets  Plenty 
Karlton  Theatre  Support 

Marty  Goldenberg,  at  the  Karlton 
Theatre,  got  behind  “Little  Men,”  from 
Gold  Medal  and  Mascot,  aplenty. 

Here  are  some  highlights  of  his  campaign. 

Radio — Tied  up  with  WIP  and  Uncle  Wip. 
Broadcasts  plugged  the  show,  with  500  mem¬ 
bers  guests  at  a  special  Saturday  morning 
show.  “Little  Men”  books  were  promoted  and 
given  to  lucky  kiddies.  Local  independent  sta¬ 
tions  had  a  daily  plug,  giving  the  show  pub¬ 
licity. 

Street  bally — A  uniformed  band  paraded  to 
the  Karlton  and  serenaded  Uncle  Wip  and 
guests  before  the  Karlton  show. 

Schools — 500  news  bulletins,  issued  by  the 
Philadelphia  Council  of  Motion  Pictures,  was 
mailed  to  all  public  and  private  schools,  urging 
teachers  to  send  students,  with  a  special  price 
for  a  group.  Ushers  canvassed  the  schools. 

Newspapers — Department  stores  plugged  the 
“Little  Men”  suit  and  distributed  3000  star  pic¬ 
tures  of  Dickie  Moore. 

Libraries — Bookmarks  were  distributed  in 
libraries. 

In  addition,  there  were  daily  plugs  in  news¬ 
papers,  window  tieups,  etc. 


AC  Slogan  Helps 

A  recent  issue  of  the  Atlantic  City  Press 
carried  a  full  page  editorial  directing  the  atten¬ 
tion  of  residents  and  visitors  to  the  special 
holiday  motion  picture  programs  at  the  board¬ 
walk  theatres.  The  concluding  line  of  the  edi¬ 
torial  read : 

“Attend  the  movies  regularlv.  In  no  other 
way  can  you  get  so  close  to  life  for  so  little.” 

Joseph  Bernhard,  managing  director,  Warner 
Bros.’  Theatres,  decided  that  it  was  an  excel¬ 
lent  slogan  for  general  good-will  publicity  for 
the  industry  and  has  mailed  copies  of  the  slogan 
to  all  of  the  company’s  theatre  managers.  The 
idea  is  for  the  managers  to  use  the  slogan  to  all 
outgoing  literature  and  outdoor  advertising. 


S-W  Goes  for  Amateurs; 
Houses  Plugging  Novices 

Stanley-Warner  is  capitalizing  on  the 
current  popularity  of  radio  amateur  con¬ 
tests  but  tieing  up  with  local  stations. 

Earle  Theatre  began  its  own  amateur  con¬ 
tests,  a  few  weeks  ago,  with  Bill  Haines  taking- 
care  of  the  Monday  night  affair,  and  now  the 
house  has  a  tieup  with  WDAS  whereby  radio 
auditions  will  be  broadcast  from  the  stage  with 
a  special  broadcast  of  all  the  players  on  the 
bill.  Calling  the  amateurs  “discoveries,”  stunt 
is  building.  Harold  Davis  represents  the  sta¬ 
tion. 

Haines  has  also  arranged  a  new  display  in 
the  lobby  plugging  the  stage  shows.  It  is  a 
reproduction  of  a  real  stage,  with  appropriate 
lighting,  etc.,  and  was  built  under  his  direction. 

Haines,  with  the  co-operation  of  Arthur 
Cohn,  publicity  and  ad  chieftain  for  the  house, 
has  been  building  up  a  good  following  at  the 
theatre  with  the  Earle  turning  in  a  better  gross 
since  its  change  in  policy.  Experienced  in 
vaudeville  matters,  he  is  bringing  the  theatre 
around  to  the  point  where  word  of  mouth  is 
helping  it.  Better  stage  shows  are  also  help¬ 
ing. 

Stanley-Warner  also  "has  a  tieup  with  WCAU 
whereby  winners  in  the  radio  audition  contest 
will  get  time  over  the  S-W  nabe  circuit.  This 
is  being  run  independently  of  the  Earle  broad¬ 
cast. 

Midway,  Alhambra,  69th  Street,  State,  Circle, 
Kent,  Logan,  Keystone,  Allegheny,  Cross  Keys 
will  play  amateurs  selected  over  WCAU 
hookup. 

“Clive  of  India” 

Harrisburg-Reading 

Premiere  of  “Clive  of  India”  was  ushered  in 
at  the  Regent  Theatre,  Harrisburg,  and  Colon¬ 
ial  Theatre,  Reading,  with  heavy  exploitation. 

Manager  Bob  Suits,  Colonial,  secured  splen¬ 
did  co-operation  from  both  local  radio  stations 
and  contacted  a  number  of  leading  merchants 
for  attractive  window  displays.  Radio  stations 
WEEU  and  WRAW  ran  the  special  transcrip¬ 
tion  and  distributed  photos  of  the  stars  in  the 
film.  In  addition  a  “Lucky  Name”  contest 
was  arranged  over  station  WRAW  which  ac¬ 
counted  for  additional  plugs  for  “Clive.”  In 
Harrisburg,  manager  Sam  Gilman,  Regent,  ar¬ 
ranged  a  classified  ad  tie-up  with  the  Tele¬ 
graph  and  through  the  Harrisburg  News 
Agency  secured  special  cards  at  all  newsstands 
and  had  special  posters  on  all  of  their  delivery 
trucks.  Radio  station  WHP  put  on  a  “Lucky 
Listeners”  contest  and  gave  away  photos  of 
Colman  and  Young. 


Ghost  Runs 


Broadway,  Camden,  playing  First 
Division’s  “The  Ghost  Walks,”  didn’t 
figure  on  the  ghost  running.  Street 
ballyhooman,  with  a  sign  advertising 
the  show  on  his  back,  was  peppered  by 
100  kids,  via  the  snowball  route,  with 
the  result  that  the  ghost  ran. 


THE  PHILADELPHIA  EXHIBITOR 


Febl5'35 


27 


Hopkins  Gets  Columns 

C.  Floyd  Hopkins,  representative  of 
the  Wilmer  and  Vincent  Theatres  in 
Harrisburg,  believes  every  newspaper 
should  conduct  a  “chatty”  motion  pic¬ 
ture  column. 

Two  of  Harrisburg’s  daily  newspa¬ 
pers,  one  morning  and  one  evening, 
have  been  conducting  columns  devoted 
to  movie  and  other  amusement  news  for 
some  time.  For  some  unknown  reason 
the  two  remaining  newspapers,  operated 
by  the  same  publisher,  one  a  morning 
and  the  other  an  evening,  could  not  be 
persuaded  by  Harrisburg  exhibitors  to 
run  movie  columns.  Satisfied  there 
was  no  other  way  of  having  these  two 
papers  include  such  columns  in  their 
makeup,  manager  Hopkins  obtained  per¬ 
mission  from  the  general  manager  to 
have  the  reader  space  to  which  his  the¬ 
atres  were  entitled  used  in  a  daily  movie 
column  in  both  papers  and  written  by 
a  newspaper  man  under  Hopkins’  direc¬ 
tion. 

As  a  result  of  Hopkins’  clever  man¬ 
euvering,  these  two  newspapers,  each 
having  a  larger  circulation  than  those 
of  the  city’s  two  other  dailies,  now  run 
an  interesting  movie  column  entitled, 
“Buzzing  Through  Filmdom”  and  signed 
“THE  B.”  Comments  by  the  columnist 
naturally  are  confined  to  attractions  at 
Harrisburg’s  four  Wilmer  and  Vincent 
Theatres,  Colonial,  Majestic,  State  and 
Victoria,  and  subjects  of  general  inter¬ 
est  to  film  fans. 


“First  World  War” 

Harrisburg 

A  real  French  “75”  artillery  piece  was  bor¬ 
rowed  by  Jerry  Wollaston,  manager,  Victoria, 
Harrisburg,  from  a  Harrisburg  National  Guard 
unit  to  exploit  “The  First  World  War”  dur¬ 
ing  its  run  at  the  Victoria.  Gun  was  mounted 
for  action  in  the  Victoria  outer  lobby  with  a 
national  guardsman  in  uniform  on  sentry  duty. 
He  answered  innumerable  questions,  explain¬ 
ing  courteously  that  the  gun  had  been  used  by 
U.  S.  soldiers  during  the  World  War,  and 
from  its  muzzle  had  been  fired  during  the 
great  Argonne  Drive  3907  rounds  of  ammuni¬ 
tion. 


“Devil  Dogs” 

Wilmington 

Dwight  VanMeter,  manager,  Aldine,  plug¬ 
ging  “Devil  Dogs  of  the  Air,”  was  preparing 
to  stage  a  model  airplane  contest  on  the  stage 
the  day  after  the  opening  of  the  film.  He  tied 
up  with  a  local  Model  Airplane  Club  of  1400 
members  for  the  contest,  offering  prizes  for  the 
best  models.  Richard  du  Pont,  the  gliding 
champion  and  operator  of  a  glider  factory,  was 
also  contacted  for  furnishing  models  for  the 
lobby  exhibit.  Dwight  also  put  out  a  number 
of  copies  of  Brisbane’s  editorial. 


“Rustlers  of  Red  Dog” 

Harrisburg 

First  chapter  of  a  new  serial  opening  at  the 
Victoria,  Harrisburg,  celebrated  by  Manager 
Jerry  Wollaston  with  a  “Rustlers  of  Red  Dog” 
parade  for  children. 


“Bengal  Lancer” 

Harrisburg 

Thirty  newspaper  boys  from  a  Harrisburg 
daily  were  the  guests  of  manager  Harry  Lam¬ 
bert,  Colonial,  Harrisburg,  at  showing  of  “The 
Lives  of  a  Bengal  Lancer.”  Harry’s  kind  act 
resulted  next  day  in  a  free  newspaper  story, 
carried  prominently  as  a  regular  news  item  in 
which  eight  of  the  youthful  guests  commented 
— favorably,  of  course — on  the  picture. 


Get  Your  Dates  In  Now  For 

Pop  Korson  Birthday  Drive 

JANUARY  15  —  MARCH  15 


It  is  possible  to  buy  anything  at 

any  price  but  when  quality  is 

considered  smart  showmen  are 
glad  to  pay  the  difference.  There 

is  a  difference  between  JUST 
Printing  and  Good  Printing.  That 

difference  is  one  of  the  reasons 
why  National  Penn  Printing 

Company  is  the  leader  in  the 

field.  It  takes  more  than  just 

paper,  ink  and  type  to  turn  out 

Real  Printing.  »  »  »  »  » 


National  Penn 
Printing  Co. 

1233  VINE  STREET 
PHILADELPHIA 


National  Kline 
Poster  Co. 

1307  VINE  STREET 
PHILADELPHIA 


OSCAR  LIBROS 


AL  BLOFSON 


SIMON  LIBROS 


Booking  Theatres 
Everywhere 

Honest  ::  Reliable 
Conscientious 
Service 

EDWARDSHERMAN 

VAUDEVILLE  AGENCY 

Real  Estate  Trust  Bldg. 
PHILADELPHIA 

Pannypacker  7595 

MAYFAIR  THEATRE  BLDG.,  NEW  YORK 
BR.  9-1905 


28 


Febl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Amos  ’n  Andy  Hermits 

Using  only  a  big  banner  across  the  front 
of  the  Embassy,  Reading,  but  using  plenty  of 
newspaper  space,  manager  Paul  E.  Glase  estab¬ 
lished  a  new  record  for  his  three  years  in  the 
house,  with  the  exception  of  one  attraction, 
with  a  one-day  personal  appearance  of  Amos  ’n’ 
Andy.  Glase  had  arranged  some  worthwhile 
publicity,  street  appearances  and  other  means 
of  playing  up  the  comedians’  visit,  but  found 
on  their  arrival  that  they  would  accept  no  in¬ 
vitations.  An  engagement  to  visit  Albright 
College  was  cancelled,  and  Mayor  Ermentrout, 
paid  for  his  admission  ticket  and  then  in¬ 
vited  the  duo  to  be  his  guests  on  a  run  over 
Reading's  famed  Skyline  Trail. 


Many  theatres  cashed  in  on  the  Hauptmann 
trial  verdict  by  having  two  leads  ready,  one 
proclaiming  acquittal,  the  other  guilty.  News 
was  flashed  on  the  screen,  with  shots  of  the 
trial. 


Movies  and 

CANDY- 

Still  the  same  thrill  supreme 
to  young  and  old 

Keep  it  so - By  giving  them 

"America's  Best  Candy" 
through  a 

BERLO 

CANDY  VENDOR 

Your  patrons  expect 
this  convenience 

DO  NOT  DISAPPOINT  THEM 

*  *  *  (F-l-a-s-h)  *  *  * 

Berio  Installations  Made  in 
Finishes  to  Harmonize  with 
Your  Interior 


BERLO 

VENDING 

COMPANY 

1518  N.  Broad  St.,  Phila. 

POPLAR  6011 

Specializing  in  Candy 
Vending  Equipment 
for  the  Theatre  Trade! 


NEW  YORK  BALTIMORE 

SCRANTON  WASHINGTON 

ALLENTOWN  CLEVELAND 

PITTSBURGH  CINCINNATI 


$ 2500  Contest 


Warners  have  a  new  Oats  tieup  for 
“Devil  Dogs  of  the  Air.” 

Contest  begins  now  and  closes  May 
15,  and  includes  58  cash  prizes,  with 
$500,  $250,  $150,  $100,  $90,  $75, 
$50,  $35  and  50  $25  awards. 

Given  exhibs  free  are  lobby  cutouts; 
store  and  counter  cards;  posters,  na¬ 
tional  advertising  trailer,  gift  lists  and 
premiums. 

Campaign  will  be  judged  on  best 
campaigns,  greatest  interest  with  avia¬ 
tors,  best  tie-up  with  stores,  news¬ 
paper  tie-ups,  lobby  display,  best  all 
around  campaign. 

Committee  of  judges  includes  picture 
men,  ad  men  and  merchandising  men. 

Send  for  details  to  Terry  Turner, 
Quaker  Oats  Company,  Chicago,  Ill. 


“Sweet  Music” 

Wilmington 

Dwight  VanMeter,  manager,  Aldine,  Wil¬ 
mington,  prepared  an  elaborate  program  for 
pushing  “Sweet  Music.”  An  army  beacon  had 
been  secured  from  Reading  to  blaze  up  the 
front  for  the  midnight  show  the  night  before. 
One  hundred  engraved  invitations  had  been  sent 
out  to  Mayor  Speare,  Governor  Buck,  city  and 
state  officials  and  other  dignitaries.  WDEL 
had  been  contacted  for  periodical  broadcasts. 
Two  thousand  photographs  of  Vallee,  auto¬ 
graphed,  were  distributed.  Five  sets  of  orches¬ 
trations  had  been  made  up.  Dance  and  cabaret 
orchestras  were  to  mention  the  film  and  the 
theatre  in  playing  the  music.  Sheet  music  fronts 
converted  into  posters  appeared  in  music  and 
other  stores. 


Public  Service  Short 

Starting  February  11,  Audio  Productions, 
Inc.,  is  producing  the  Public  Service  of  New 
Jersey  institutional  subject.  Frank  Goldman, 
who  was  responsible  for  the  now-famous  pic¬ 
ture  “Rhapsody  in  Steel,”  produced  for  the 
Ford  Motor  Company,  wrote  the  script  and 
Edwin  E.  Ludwig  will  write  the  musical  accom¬ 
paniment. 


Delaware  Charters 

Colorado  Orpheum  Corporation.  General  theatrical 
and  amusement  business. 

Film  Treatizor  Corporation.  Deal  in  chemicals  used 
to  clean  motion  picture  films.  $50,000. 

Buckley  Radio  Laboratory,  Inc.  Deal  in  broadcasting 
devices  of  all  kinds. 

City  Breadcasting  Corporation.  Deal  in  broadcast¬ 
ing  devices  of  all  kinds. 

State  Broadcasting  Corporation.  General  broadcast¬ 

ing  business.  25,000  shares,  no  par  value. 


$ 2600  for  “ Ruggles ” 


Paramount  is  sponsoring  a  contest  for 
“Ruggles  of  Red  Gap.” 

$2600  in  prizes  will  be  given  for  the 
best  campaigns.  The  25  cash  awards 
are  divided  as  follows:  $600,  $400, 

$300,  $200,  $100,  and  20  $50  prizes. 

Contest  runs  from  February  15- April 
26. 

Judges  are  from  the  trade. 


WILKES-BARRE 


Paul  Burke,  formerly  assistant  A1  Cox,  Irv¬ 
ing,  is  the  new  manager,  Strand,  succeed¬ 
ing  Elwood  Rubin  who  goes  back  to 
Will  iamsport. 

Wilkes-Barre  houses  have  cut  down  on  the 
passes  to  the  newspapers. 

Four  arrests  were  made  at  the  Irving  when 
youths  tried  to  see  a  performance  with¬ 
out  paying. 

Fred  Hermann,  Capitol,  was  host  at  an  ice 
cream  matinee  in  connection  with  the 
showing  of  “Kid  Millions.” 

Mrs.  Mary  Connolly,  mother  Edward  Con¬ 
nolly,  died  at  her  home  in  Parsons. 

Valentine  party  was  held  at  the  Irving  Sat¬ 
urday  afternoon.  A1  Cox  had  a  special 
stage  show. 


Our  pledge 

in  1935- 

THE  BEST 
POSSIBLE 
SERVICE 

Since  its  inception  New 
Jersey  Messenger  Serv¬ 
ice  has  kept  in  front,  has 
adopted  modern  ideas, 
latest  trends  in  order 
that  each  client  may  be 
assured  of  100%  service. 

During  1935,  if  new 
methods  arrive,  we  shall 
be  in  the  fore,  ever 
adding,  ever  improving, 
ever  seeking  perfection. 

Snow,  rain,  sleet,  floods, 

— nothing  can  stop  us  in 
the  performance  of  our 
duty. 

That  is  our  pledge 


NEW  JERSEY 

MESSENGER  SERVICE 

250  N.  Juniper  St.  Myer  Adleman 
PHILADELPHIA  Prop. 

Spr.  9355  Loc.  8787  Race  9444 


Febl5'35  pg.  29 


EYES  ON  WASHINGTON 
EYES  ON  EVERY  CAPITAL 
TAXES . . .  REVENUE . . .  HOW 
. . .  WHO  . . .  WHEN  . . .  WHY 


Questions  that  every  exhibitor  is  asking  himself  .  .  . 
The  answer  can  be  found  within  the  pages  of  this  maga¬ 
zine  .  .  .  Trained  correspondents  combing  all  news 
sources,  reporting  all  developments  ...  A  Washington 
news  reservoir  that  has  been  established  more  than  a 
decade  .  .  .  Bringing  to  you  as  fast  as  is  possible  the 
actual  legislative  scene  .  .  .  On  bills,  new  legislation 
.  .  .  Contacting  exhibitor  units,  pledging  support  .  .  . 
Service  that  does  not  end  when  news  is  printed. 

In  return  for  this,  nothing  is  asked  only  the  confidence 
that  comes  from  knowing  that  its  readers  appreciate 
effort  ...  A  subscription  is  your  pledge  .  .  .  Send  it 
in  now. 


I  have  to  know  the  news  from  Washington  and  my  state 
capital.  I  want  to  keep  in  touch  with  everything 
affecting  my  business. 

Mark  down  my  subscription  for  1  year  ($2);  3  years 
($5). 

Name . 

Theatre . 

City  . 


30 


Febl5'35 


THE  PHILADELPHIA  EXHIBITOR 


27  for  W  and  V 


Wilmer  and  Vincent  theatres,  Harris¬ 
burg,  Colonial,  Majestic,  State  and  Vic¬ 
toria,  this  month  are  celebrating  Wil¬ 
mer  and  Vincent’s  27th  anniversary  as 
purveyors  of  amusement  in  Harrisburg. 

C.  Floyd  Hopkins,  Harrisburg  repre¬ 
sentative,  Wilmer  and  Vincent  Theatres, 
has  been  associated  with  the  firm  since 
it  entered  the  theatrical  business  in 
Harrisburg. 


FLASHES  FROM 
COAL  FIELDS 

By  PHI D  U 

Mrs.  Keith  Pfoor,  former  Margaret  Barnes, 
was  given  a  dinner  at  Hotel  Jermyn.  She 
has  been  employed  in  the  Comerford 
office.  Those  present  were  Agnes  Bing¬ 
ham,  Kitty  McHugh,  Kitty  Haggerty,  Jane 
Kennedy,  Mary  McSorley,  Betty  Pugh, 
Eleanor  Nealon,  Kathryn  Walsh,  Lourdes 
Cullen,  Mrs.  Edward  Cosgrove,  Mrs.  Wil¬ 
liam  Cosgrove,  Mrs.  Keith  Pfoor,  Mrs. 
John  Roberts. 

Tommy  Killean  has  been  pinch  hitting  at  the 
Strand,  Wilkes-Barre,  for  the  past  week. 

Harry  Richards,  Lincoln  Theatre,  Plains,  has 
been  doing  good  work. 

A1  Spiegel,  brother  of  Harry  Spiegel,  Fam¬ 
ily  Theatre,  Scranton,  was  married  re¬ 
cently  and  is  honeymooning  in  Florida. 

Jake  Moore  and  Doc  Spiegel  left  for  Florida. 

No  news  from  Connelly,  Janoski  and  Mack, 
Nanticoke. 

John  McLane,  Grand  Theatre,  Archbald,  is 
hard  to  find. 

Mrs.  Charles  Hooper,  Peoples  Theatre, 
Shickshinny,  is  coming  along  nicely  after 
her  recent  illness. 

Bob  Schmidt,  Temple  Theatre,  Berwick,  has 
been  doing  some  good  exploitation  work. 

Tommy  Thomas,  Taylor,  visited  Vine  Street. 

Sam  Scavo,  Home  Theatre,  Old  Forge,  cer¬ 
tainly  sold  "Tomorrow's  Children." 

Joe  Zima,  Palace  Theatre,  Wilkes-Barre,  is 
working  hard  putting  his  attractions  over. 

Willis  Close,  Summit  Theatre,  Clark  Sum¬ 
mit,  has  moved  his  battery  shop  to  Scran¬ 
ton. 

Luke  Farrell  has  new  seats  in  Irving  The¬ 
atre,  Carbondale. 

Freddy  Lee,  managing  Strand,  Wilkes-Barre, 
has  been  transferred  to  the  Keystone  The¬ 
atre,  Williamsport. 

John  and  Leo  McGowan,  Stanley  Theatre, 
Larkesville,  work  hard. 

Lou  Favini,  Favini  Theatre,  is  doing  a  good 
job. 


HARRISBURG 


Marriage  of  Miss  Esther  Beard,  Baltimore, 
Md.,  daughter  of  H.  E.  Beard,  Delta,  to 
Sam  Gilman,  Harrisburg,  son  J.  E.  Gilman, 
Cleveland,  Ohio,  was  scheduled  to  take 
place  St.  Valentine’s  Day.  The  new  Mrs. 
Gilman,  according  to  Sam,  was  former 
cashier,  Aurora  Theatre,  Baltimore.  Gil¬ 
man  is  manager  Loew  s  Regent  Theatre, 
Harrisburg. 

New  High  Fidelity  RCA  Victor  Photophone 
was  used  for  the  first  time  at  the  State 
Theatre,  Harrisburg. 


UNIVERSAL  ON  THE  GO.  Doug  Montgommery,  in  “The  Mystery  of  Edwin  Drood,” 
“The  Bride  of  Frankenstein’’  and  Margaret  Sullavan  are  seen  here. 


Adjustments  on  City  Fire 
Insurance  Rates  Reported 

MPTO  Led  Battle  for  Decrease 
in  Terms 


Thanks  to  the  energetic  work  of  the 
MPTO,  Lewen  Pizor,  president,  fire  in¬ 
surance  rates  in  the  city  are  reported 
being  adjusted  downward. 

Exhibitors  are  advised  to  get  in  touch  with 
their  insurance  representative  to  find  out  what 
the  r  rates  will  be. 

The  change  came  after  many  weeks  of  nego¬ 
tiation  between  insurance  companies  and  the 
MPTO  committee. 

Rates  are  adjusted  as  of  February  7. 


A  “Broadway  Bill”  limerick  contest  was  con¬ 
ducted  in  a  newspaper  movie  column 
under  the  direction  of  Jack  D.  O’Rear, 
manager,  Majestic,  Harrisburg,  for  four 
days  prior  to  opening  of  picture. 

Jay  David  Blaufox,  United  Artists,  at  Loew’s 
Regent,  Harrisburg,  on  advertising  for 
"Clive  of  India,"  was  held  over  for  “Scar¬ 
let  Pimpernel.” 


Jerry  Wollaston,  manager,  Victoria,  Harris¬ 
burg,  is  having  fun  with  his  Victoria  The¬ 
atre  Junior  Club. 

Bengal  helmets  adorning  the  heads  of  ushers 
and  doormen  at  Colonial,  Harrisburg, 
during  showing  of  "The  Lives  of  a  Bengal 
Lancer.” 

Fellow  employes  and  many  other  friends  are 
saddened  over  the  recent  death  of  Marlin 
Leidig,  2  1,  sign  painter  at  the  Colonial, 
Harrisburg. 

Willard  Michael,  3  7,  Williamsport  citizen, 
owed  $7.14  in  taxes  which  he  couldn’t 
pay,  posed  for  newsreel  photographers, 
who  paid  the  bill  when  he  told  his  story. 


TRENTON 


William  C.  Hunt  has  added  the  Ronson  The¬ 
atre,  Newark,  N.  J.,  to  his  chain  of  houses 
in  New  Jersey.  House  was  opened  by 
William  Keegan,  general  manager,  Hunt’s 
Theatres.  Ray  Laurie,  who  managed 
houses  at  Cape  May  and  Avalon  for  Hunt, 
is  resident  manager. 

Assembly  Bill  204  by  Berthold  Vorsanger, 

Englewood,  provides  for  operation  of  grey¬ 
hound  or  dog  racing  tracks  on  license  by 
State  Racing  Commission  with  portion  of 
money  derived  going  to  unemployment  re¬ 
lief  of  municipalities.  Allied  Theatre 
Owners  of  New  Jersey  is  opposed  to  dog 
racing  legislation. 


THE  FIGHTING 
PILOT.  Richard 
Talmadge  is  again 
action  king  in  this 
Masterpiece  r  e  - 
lease. 


THE  PHILADELPHIA  EXHIBITOR 


Febl5'35 


31 


Showmanship 

Then  there  is  the  one  about  the  fel¬ 
low  giving  out  premiums  who  had  some 
girls  standing  on  a  corner  past  which 
trade  for  the  opposition  theatre  had  to 
travel.  The  first  named  exhib  had  the 
girls  give  away  samples  of  the  premiums 
which  he  was  to  award  to  all  ladies  the 
following  night. 

It  sounds  rather  crazy  but  the  fellow 
who  reported  it  swears  it  is  true. 


ATLANTIC  CITY 


Winter  time  is  real  vacation  time  for  resort 
people.  Herb  Copelan,  general  manager, 
Seashore  Theatres,  is  taking  two  weeks  off 
to  take  a  trip  to  Bermuda.  His  traveling 
companion  is  Lester  Canton,  New  York. 

I.  B.  Finn,  Stanley  manager,  just  returned 
from  two  weeks  vacation  up  through 
Canada. 

Kirk  McGee,  Earle  manager  during  that  the¬ 
atre’s  brief  run,  relieved  Finn  at  the  Stan¬ 
ley,  and  is  now  acting  as  relief  manager 
at  the  Virginia  while  Floyd  West  takes  a 
couple  of  weeks  off. 

Sid  Blumenstock,  publicity  manager  for  Sea¬ 
shore  Theatres,  spent  last  week-end  in 
New  York. 

Mort  Lewis,  Weilland-Lewis  houses,  is  back 
home  after  a  successful  operation  at  Jeffer¬ 
son  Hospital. 

Charles  Marshall,  Ventnor  projectionist,  is 
reported  as  steadily  improving  under  treat¬ 
ment  in  the  hospital  at  Greenloch,  N.  J. 

Louis  Scheinholz,  publicity  manager,  Holly¬ 
wood  and  Astor,  sold  “Evergreen”  to  the 
Hollywood  customers  by  a  splurge  on 
newspaper  ad  space  for  a  gratifying  gross, 
despite  the  fact  it  was  a  third  run. 

Apollo  got  the  Press-Union  Cooking  School 
this  year,  for  several  years  held  at  the 
Steel  Pier.  School  runs  four  days,  from 
9.45  A.  M.  to  Noon,  giving  theatre  an 
hour  to  clear  stage  and  clean  house  be- 
fo  re  regular  daily  shows  begin.  Mrs.  J. 
W.  Shockley  conducts  school  and  draws 
full  houses.  Apollo’s  capacity  1  800  about 
400  less  than  Steel  Pier.  Many  daily  prizes 
and  on  last  day  distribution  long  list,  in¬ 
cluding  gas  range,  washing  machine  and 
other  valuable  merchandise. 


Ask  Hy  Walters  where  he  found  the  gas  line 
to  supply  the  cooking  school. 

Bill  Malamut,  formerly  at  the  Biltmore,  is 
now  at  the  Ritz  Carlton  Hotel,  where  he 
will  be  pleased  to  meet  all  his  film  friends. 


MID-JERSEY 


Abe  Franks,  Lyric,  Camden,  is  now  city  man¬ 
ager  for  Camden  for  Stanley-Warner. 
Reward  for  good  service. 

Harry  Waxman  hops  to  New  York  a  lot  to 
get  good  shows  for  his  AC  venture. 

Bill  Ford,  Lyric,  AC,  and  Si  Tannenbaum, 
Palace,  AC,  are  plenty  competition. 

Sol  Altman,  Royal,  AC,  is  having  his  lobby 
remodelled. 

Mort  Lewis,  AC  exhib,  expects  to  take  a  trip 
south.  Harvey  Anderson  has  been  book¬ 
ing  in  his  absence. 

Hymie  Jacobs  is  to  be  married  soon. 

Si  Waxman,  Astor,  AC,  is  back  from  his 
West  Indies  trip. 

Exhib  Horner,  formerly  of  Cape  May  Court¬ 
house,  is  opening  up  Mays  Landing,  with 
much  renovation  in  progress. 

Bill  Keegan  has  been  busy  in  Newark,  and 
doesn’t  come  to  Vine  Street  often. 

Herb  Lubin  got  stuck  in  the  Millville  snow 
walked  back  to  Vineland. 

Alan  Rappaport,  manager,  Grand,  Vineland, 
tied  up  with  the  Chamber  of  Commerce 
in  running  a  purchasing  contest  in  Vine- 
land.  Criterion  Theatre,  Bridgeton,  won 
the  prize. 

Eppy  Epstein  is  back  driving  again  amidst 
the  Atlantic  Theatres,  Inc.,  houses  in  Jer¬ 
sey,  now  that  the  snow  is  melting. 

Lewis  Rovner  was  a  recent  visitor  to  Asbury 
Park. 


Two  Reopening 

Reported  that  old  Drury  Theatre,  now  a 
tap  room,  and  in  the  Strand-Great  Northern 
sector,  is  being  remodelled  and  reopened  as  a 
house  by  Dave  Milgram  and  Ray  Schwartz. 
Theatre  was  closed  many  years. 

The  former  Littleton  Theatre,  40th  and 
Lancaster,  will  be  reopened  as  the  Casino  The¬ 
atre  in  a  few  weeks,  with  a  play  for  the  colored 
trade,  it  is  expected.  Felt  Brothers  will  operate 
with  Vernon  Kline  as  manager.  House  has 
been  closed  for  years. 


Mr.  Exhibitor— 

YOU  ASKED  FOR  SOMETHING 
NEW  AND  DISTINCTIVE— AND 

HERE  IT  IS! 


FLORAL;  M0DERNE 

DINNERWARE 

In  Two  Distinctive  Combinations 
A  SENSATIONALLY  BEAUTIFUL 

DIMER  TEA 
SET  0f  SET 

Of  the  same  shape  already  bought  by 
Strawbridge  &  Clothier  and 
John  Wanamaker  Stores,  Philadelphia 

YOUR  PATRONS  WILL 
MAKE  A  PATH  TO  YOUR 
THEATRE  WITH 
THESE  AMAZINGLY  UNIQUE 
BOX-OFFICE  WINNERS 


QUALITY  PREMIUM 
DISTRIBUTORS,  Inc. 

Serving  Exhibitors  from  Coast  to  Coast 
HOME  OFFICE:*  1305  VINE  ST..  PH1LA.,  PA. 


CALLING  ALL 
CARS.  Jack  La- 
Rue  is  the  princi¬ 
pal  member  of 
this  action  yarn, 
distributed 
by  Masterpiece. 


32 


Febl5'35 


THE  PHILADELPHIA  EXHIBITOR 


READY 

REFERENCE 

EACH  COMPANY  LISTED  IS  AN 
AUTHORITY  IN  ITS  FIELD  AND 
IS  RELIABLE  AND  TRUSTWORTHY 


ACCOUNTANT  (Theatre  Spec.) 


EDWIN  R.  HARRIS 

CERTIFIED  PUBLIC  ACCOUNTANT 

Dentkla  Bldg.,  Philadelphia 

Specializing  in  Theatre  Bookkeeping.  Profit  and  Loss 
Statements  and  State  and  Federal  Tax  Returns 
for  more  than  19  years 

THE  SMALL  MONTHLY  SUM  WILL  SURPRISE  YOU 


AIR  CONDITIONING 


T 


KXPHOON 

CONDITIONING  CO. 


A'»C 


COOLING 

VENTILATING 

HEATING 


BLOWERS  -  FANS 
AIR  WASHERS 

252  West  26th  St.,  New  York 


ARCHITECT 

THEATRE  DESIGN 

Remodeling  »  Building 

LATEST  COMPLETED 

NEW  BROADWAY  HOLLYWOOD 

Camden,  Atlantic  City 

New  Jersey  New  Jersey 

DAVID  SUPOWITZ 

REGISTERED 

ARCHITECT 

246  S.  15th  St.,  Phi  la..  Pa.  Pennypacker  2291 


DECORATIVE  GLASS 


We  specialize  in  GLASS  for  Theatres 

Specify:  VARICOLITE 

See  the  new  mirror  booth  at  the 
IRIS  THEATRE,  Kensington  and  Allegheny 
Write  for  particulars  and  samples 

M.  KRAKOVITZ  AND  SONS,  CO. 

4TH  AND  MORRIS  STREETS,  PHILA. 
Dewey  S600  Main  2301 


DRAPERIES 


The  Larger  and  Greater — 

NOVELTY  SCENIC  STUDIOS 

- 1 NC. - 

INTERIOR  DECORATIONS  :  DRAPERIES 

SCENERY  :  ACCOUSTICAL  TREATMENTS  :  RIGGING 

611-625  W.  43rd  St.  New  York,  N.  Y. 


CHARLES  H.  KENNEY  STUDIOS 


-  INC.  - 

House  Draperies 

Sound  Proofing 

Stage  Settings 


112-118  W.  44TH  ST.  NEW  YORK  CITY 

BRYANT  9  2265  MEDALION  3-4019 


THREE  COLUMBIA  MEN.  Victor  Jory,  Janies  Blakeley  and  Ray  Walbu  rn  are  the 
Columbians  seen  here. 


Motion  Picture  Guide 

A  Moral  Estimate  of  Motion  Pictures  Recently  Released 

CLASS  A — Approved 

Anne  of  Green  Gables 

The  Human  Side 

Red  Morning 

Babbitt 

I’ll  Fix  It 

Rendezvous  at  Midnight 

Babes  in  Toyland 

Imitation  of  Life 

Return  of  Chandu 

Baboona 

In  Love  With  Life 

Rocky  Mountain  Mystery 

Baby  Take  a  Bow 

In  Old  Santa  Fe 

Romance  in  Manhattan 

Bachelor  of  Arts 

The  Iron  Duke 

Runaway  Queen 

The  Band  Plays  On 

1  Sell  Anything 

The  Rustlers  of  Red  Dog 

The  Barretts  of 

It's  a  Gift 

Scarlet  Pimpernel 

Wimpole  Street 

Jane  Eyre 

Secret  Bride 

Behind  the  Evidence 

Jealousy 

Servants’  Entrance 

Big  Calibre 

Judge  Priest 

Sequoia 

Big  Hearted  Herbert 

Kentucky  Kernels 

She  Had  to  Choose  (Revised) 

Bright  Eyes 

Kid  Millions 

The  Silver  Streak 

Bulldog  Drummond 

The  Last  Gentleman 

Sons  of  Steel 

Strikes  Back 

Life  of  Our  Saviour 

Square  Shooter 

The  Catspaw 

The  Lives  of  a  Bengal 

Successful  Failure 

Charlie  Chan  in  London 

Lancer 

Sweet  Adeline 

Charlie  Chan  in  Paris 

Little  Men 

Tailspin  Tommy 

Chu  Chin  Chow 

The  Little  Minister 

365  Nights  in  Hollywood 

Circus  Shadows 

Man  of  Aran 

Texas  Terror 

Clive  of  India 

The  Man  Who  Reclaimed 

Tombstone  Terror 

College  Rhythm 

His  Head 

Tomorrow's  Youth 

The  Count  of  Monte  Cristo 

The  Marines  Are  Coming 

The  Tonto  Kid 

The  County  Chairman 

Maybe  It's  Love 

The  Unconquered  Bandit 

Cowboy  and  the  Bandit 

The  Mighty  Barnum 

Under  Pressure 

David  Copperfield 

Million  Dollar  Baby 

Unfinished  Symphony 

Evergreen 

Mrs.  Wiggs  of  the 

The  Wav  of  the  West 

Father  Brown.  Detective 

Cabbage  Patch 

Waqon  Wheels 

Flirtation  Walk 

Murder  in  the  Clouds 

Wake  Up  and  Dream 

Frontier  Days 

Music  in  the  Air 

Wanderina  Jew 

Gentlemen  Are  Born 

Mvstery  Woman 

West  of  the  Pecos 

Girl  of  the  Limberlost 

Night  Alarm 

The  Westerner 

Grand  Old  Girl 

One  Exciting  Adventure 

What  Every  Woman  Knows 

Great  Expectations 

One  Hour  Late 

When  a  Man  Sees  Red 

HaDoiness  Ahead 

One  Nioht  of  Love 

The  White  Cocatoo 

Helldorado 

Peck’s  Bad  Boy 

The  White  Parade 

Hell  in  the  Heavens 

The  Prescott  Kid 

A  Wicked  Woman 

Here  Is  My  Heart 

The  President  Vanishes 

Winos  in  the  Dark 

House  of  Rothschild 

Princess  Charming 

Young  and  Beautiful 

CLASS  B — Accepted  With  Reservation 

Against  the  Law 

Evelyn  Prentice 

The  Painted  Veil 

Adventure  Girl 

Flirting  With  Danger 

Power 

Behold  My  Wife 

Flying  Down  to  Rio 

Pursued 

Beyond  the  Law 

Forsaking  All  Others 

Pursuit  of  Happiness 

Biography  of  a  Bachelor  Girl 

Fugitive  Lady 

Ready  for  Love 

Bordertown 

Gambling 

Red  Head 

British  Agent 

The  Gay  Divorcee 

Red  Hot  Tires 

Broadway  Bill 

The  Gilded  Lily 

The  Richest  Girl  in  the  World 

By  Your  Leave 

Hide  Out 

The  St.  Louis  Kid 

The  Captain  Hates  the  Sea 

1  Am  a  Thief 

The  Scarlet  Letter 

The  Case  of  the  Howling  Dog 

I’ve  Been  Around 

Secret  of  the  Chateau 

Chained 

Kansas  City  Princess 

Sing  Sing  Nights 

Cheating  Cheaters 

The  Lottery  Lover 

She  Loves  Me  Not 

Cleopatra 

The  Merry  Widow 

There’s  Alwavs  Tomorrow 

Dames 

Million  Dollar  Ransom 

Ticket  to  a  Crime 

Dangerous  Corner 

Mills  of  the  Gods 

Transatlantic  Merry-Go-Round 

Dealers  in  Death 

Name  the  Woman 

Wednesday’s  Child 

Death  on  the  Diamond 

Night  Life  of  the  Gods 

We  Live  Again 

Don  Quixote 

The  Night  Is  Young 

White  Lies 

Elinor  Norton 

Once  to  Every  Bachelor 

The  World  Accuses 

Enchanted  April 

Outcast  Lady 

The  World  Moves  On 

Enter  Madame 

CLASS  C — Objectionable 

Dr.  Monica 

He  Was  Her  Man 

Of  Human  Bondage 

The  Fighting  Lady 

*1  Have  Lived 

*One  More  River 

*The  Firebird 

Kiss  and  Make  Up 

Queen  Christina 

The  Gay  Bride 

*Limehouse  Blues 

^Scarlet  Empress 

The  Girl  From  Missouri 

*Madame  DuBarry 

*Side  Streets 

Hat,  Coat  and  Glove 

Men  of  the  Night 

Springtime  for  Henry 

A  Modern  Hero 

Straight  From  the  Heart 

*  Indicates  pictures  that 

have  been  released  since  the  producers  promised  to  clean  up. 

THE  PHILADELPHIA  EXHIBITOR 


Febl5’35 


33 


THE  WHITE  COCKATOO.  Warners’  mystery  show  has  Ricardo  Cortez  and  Jean  Muir 
heading  the  cast  of  players. 


Delaware  Censor  and  Tax 
631  Believed  No  Threat 

Think  Measure  Won’t  Get  Out 

of  Committee 

Delaware  bill  introduced  by  Repre¬ 
sentative  Leo  J.  Dugan,  South  Wilming¬ 
ton,  in  the  legislature  at  Dover,  calling 
for  a  board  of  censors  and  a  $2-a-reel 
film  tax  is  reported  to  be  dead  in  the 
hands  of  a  committee  as  a  result  of  con¬ 
certed  attack  on  three  fronts — labor, 
chain  houses  and  “indes.” 

Other  bill  providing  fcJr  Sunday  movies, 
spurned  by  most  rural  Delaware  exhibitors  and 
some  of  the  Wilmington  indes  is  not  to  be 
introduced. 

Labor  unions  rallying  to  the  support  of  War¬ 
ner  Bros,  managers,  are  reported  to  have  dealt 
the  death  blow  to  the  censorship  bill.  A.  J. 
DeFiore,  president,  IMPTO  of  Delaware  and 
Eastern  Shore  of  Maryland  and  others  of  his 
organization  made  the  first  frontal  attack.  Pro¬ 
jectionists  and  stage  hands  then  passed  resolu¬ 
tions  attacking  the  measure  as  aiming  an  indi¬ 
rect  blow  at  labor. 

According  to  reports,  Dugan,  who  introduced 
the  bill  said  he  had  introduced  the  bill  because 
it  was  handed  to  him,  a  common  expression  for 
a  legislator  disclaiming  interest  in  a  bill. 


TOURING  WITH  H.  B. 


Capitol,  Pottsville,  had  10,000  tickets  for 
insurance  company  sponsored  show,  ran 
ads,  sponsored  by  auto  club,  endorsed  by 
the  mayor,  American  Legion. 

Jim  Mali  a,  assistant  manager,  Sam  Freed¬ 
man,  manager,  spoke  at  Lion’s  Club. 

Joe  Krutul  is  a  star  bowler,  201  in  league. 

Henwood  Hobbs,  Hippodrome,  played  the 
Passion  Play,  sponsored  by  the  Legion. 

Hazleton,  out  of  the  Philadelphia  diocese, 
has  the  boycott  only  on  individual  pictures. 

Jess  Blanchard,  manager  Strand,  Sunbury, 

gave  a  dinner  for  managers  and  wives - 

managers  from  Bloomsburg,  Danville,  Sun¬ 
bury  and  Hazleton.  Present  were  Lloyd 
H  cuse,  Capitol,  Bloomsburg;  Bob  Schmidt, 
Temple,  Bloomsburg;  Gregory  Back,  Ritz, 
Danville;  George  Nevin,  Capitol,  Hazleton. 

Capitol,  Hazleton,  in  connection  with  "Kid 
Millions,"  had  tieup  with  an  ice  cream 
company,  had  a  window  display,  banners, 
had  a  miniature  soda  fountain  in  lobby 
exact  duplicate  of  one  in  picture. 

John  Stanziola,  orchestra  leader,  Capitol, 
Hazleton,  lost  his  wife.  She  leaves  3  chil¬ 
dren. 

Charles  Woodin,  Mauch  Chunk,  was  very  ill. 

Capitol,  Hazleton,  had  Ladies  Nite  sponsored 
by  Rotary  Club.  Eddie  Black  was  chair¬ 
man  for  evening.  Rev.  Jack  Leisey,  Dan¬ 
ville,  gave  a  humorous  talk. 

Feeley,  Hazleton,  was  recently  reseated  and 
renovated.  Lou  Hartman  is  manager. 

Feeley,  Hazleton,  had  good  season  during 
Greek  Christmas.  Henry  Rokosz  is  assist¬ 
ant  manager. 


SYMPHONY  OF 
LIVING.  Evelyn 
Brent,  A1  Shean, 
John  Darrow  and 
others  are  current 
in  the  Chesterfield 
production,  dis¬ 
tributed  by  First 
Division. 


FLAGS  AND  BANNERS 


R  Theatre  Marquee  Valances 
E  Wall  Banners 

Ket  and  Road  Banners 

X  Attractive  Colors — Sewed  or  Painted 

Letters — Featuring  All  Shows. 

—  Burgees — Pennants — Decorations 

Above  Also  Sold  Outright.  Order  Direct  From 

NATIONAL  FLAG  &  BANNER  CO. 

251-253  N.  13th  St.  Philadelphia,  Pa. 


HEATING  and  VENTILATING 


INTERIOR  DECORATORS 


Theatrical 

Decorating 

OUR  SPECIALTY 
Phone 

Rlttenhouse  7828 
2315  Walnut  St. 
Philadelphia 


'ARMAWCTRICCI 

TltVfll 

LLCCmTO  R 


201-N-BRQAD-ST-  - .  ♦RIT-3S7S 


J.  SEIDMAN  :  A.  WEINBERG  :  D.  BRODSKY 


Paramount  Qecorating  Qo.,  |nc. 

STAGE  SETTINGS  :  DRAPERIES 

CARPETS  :  PAINTING  AND  DECORATING 

311  North  13th  Street  Philadelphia,  Pa. 


LIGHTING  FIXTURES 


NEW 

DECORATIVE  LIGHTING 


FOR  YOUR  THEATRE 

DRINKING  FOUNTAINS  DIRECTION  SIGNS 


12™ 6  Montgomery  Ave.  Phi  la.  Pa. 


MARQUEES  AND  SIGNS 

CcneLecTRic  siGn  co 

i JGV  1 133  •  so"  LonG  isiflno  cuy  n.y. 

BUILDERS  GF  neon  &  ELECTRIC 


\ 

NS 

€€S 

L 

Sl  changeablp 

SSL _ LETTERS  - Eg 

ESTimflTESe  SKETCHES  CHEERFULLY  GIVEn° 


PREMIUMS 


34 


Febl5'35 


THE  PHILADELPHIA  EXHIBITOR 


PREMIUMS 


SILVER!!! 

Ladies  KiVOW  Good  Silver  .  .  .  and  MAJESTIC 
10  YEAR  GUARANTEE  SILVERPLATE  is  packing 
’em  in  week  after  week.  See  it  today! 

QUALITY  PREMIUM  DIST..  In«% 

Serving  Exhibitors  from  Coast  to  Coast 

Home  Office:  1305  Vine  Street,  Pliila. 


UNIFORMS 


Theatres  Reeently  Outfitted 
with  AMERICAN  Uniforms : 

APOLLO,  JUMBO,  FROLIC,  ATLANTIC 
THEATRES,  INC.,  CITIES  THEATRES,  INC., 
MAYFAIR,  COLONIAL,  BENSON 

AMERICAN  UNIFORM  CO. 

134  So.  11th  St.,  Phila.,  Pa. 

KIN.  1365  RACE  3685 


STATIONERY 


|^AT10NALtSmT10NERS 


Walnut  1760-1761  1028  ARCH  STREET 

Race  4911-4912  Philadelphia,  Pa. 


THEATRE  EQUIPMENT 


"4 -STAR"  SERVICE/ 


★ 

★ 

★ 

★ 


Equipment  of  Known  Quality  Backed  by 
a  Guarantee  of  Satisfaction. 

Service  from  a  Local  Branch  by  Men  you 
Know  and  Trust. 

Priced  with  the  Benefit  of  the  Mass  Pur¬ 
chasing  Power  of  a  National  Organization. 

Guaranteed  by  all  of  the  National  Re¬ 
sources  of  a  National  Institution. 


National  Theatre  Supply  Company 


THERE’S  A 
STORE  NEAR 
YOU— 


ncipai  ciTiea  J1-"3 


— AND  A 
MAN  YOU 
KNOW 


CLEM'S 

MOTION  PICTURE  SUPPLY  HOUSE 

The  . '  1  o  t /  C.fim/ilete  hn/i  fn  ntJent 

S//JiJ//}  llo/ne  m  the  Tt>rj/or\ / 

255  North  13th  Street  -  Philadelphia 

SPRUCE  1BG4  EXPERT  REPAIPINC. 


TICKET  REGISTERS 


Announcing  the 

At 

NEW 

Silent- Automatic 

CA% 

Ticket  Register 

OU 

1935  Noiseless  Model  X 

A 

Write  for  Details 

Saving 

A  MODERN  ELECTRICAL  PRODUCT 

STANDARD  TICKET  REGISTER  CORP. 

1600  Broadway,  New  York  •  Geo  Mead. gen  mgr. 

'  Heard  In 


V 


INE  STREET 


“Pop”  Likes 
Talmadge  Show 


Harry  LaVine,  at  Gold  Medal,  enthused  over 
the  way  exhibs  are  showing  interest  in 
’  Little  Men,”  thinks  the  Mascot  lineup  to 
be  the  strongest  ever.  The  new  Tom  Mix 
serial  is  expected  in  in  a  few  months.  The 
ComiColor  cartoons  are  moving  rapidly, 
with  booker  William  Z.  Porter  plenty  on 
the  job.  LaVine  has  received  a  lot  of 
good  wishes  since  taking  over  his  Gold 
Medal  post. 

Murray  Beier,  chieftain  at  Preferred,  will 
have  his  definite  announcement  ready  later 
but  from  the  looks  of  things,  he  will  have 
strong  1935-1936  group,  with  some  real 
surprises  in  the  western,  detective  and  ac¬ 
tion  divisions.  His  current  westerns  will 
be  released,  beginning  next  month. 

Amos  Hiatt,  First  Division  executive,  was  a 
visitor  at  the  local  exchange,  with  manager 
Sam  Rosen  busy  arranging  for  the  trade 
show  of  "Women  Must  Dress,”  "March  of 
Time”  and  some  Western  Electric  musical 
moods.  Sam  says  that  the  exhibs  are 
showing  a  keen  interest  in  "March  of 
Time,”  after  the  Fox  showing.  The  dailies 
were  enthusiastic. 

Lew  Blaustein,  National  Screen  Service  rep¬ 
resentative  here,  was  suddenly  stricken  a 
fortnight  ago  and  rushed  to  the  hospital. 
His  condition  is  serious  and  friends  are 
hoping  his  recovery  will  be  a  rapid  one. 

A1  Davis,  Fox,  lost  his  father  recently.  Street 
extended  its  condolences. 

Larry  Dailey,  Horlachers,  was  very  promi¬ 
nent  in  the  handling  of  the  President’s 
Birthday  Ball  tickets. 

Mark  Rubinsky  came  into  town  from  up¬ 
state,  had  his  car  stolen. 

Frank  McNamee  went  to  southern  climes  for 
a  few  weeks  as  a  recess  from  RKO  duties 
here. 

George  Aarons  has  a  date  to  speak  on  the 
Main  Line  next  week  before  a  women’s 
convention. 

Edgar  Moss  hopped  to  Chicago  for  a  district 
managers’  meeting. 

O.  B.  Derr  is  now  with  Preferred. 

John  Golder  held  a  screening  of  “School  for 
Girls,”  with  the  result  that  the  many  ex¬ 
hibs  present  liked  it  a  lot.  Show  is  well 
dressed,  has  loads  of  names  to  sell  and  is 
highly  exploitable  material,  all  of  which 
should  make  John  happy. 

A  print  of  “Forward  America,”  from  Eco¬ 
nomic  Films,  Inc.,  was  previewed  on  the 
street  this  week.  It  presents  the  case 
against  chain  stores. 

Dave  Barrist  got  back  from  his  Mexico  jaunt 
and  now  Charlie  Goodwin  and  Mrs.  Good¬ 
win  take  a  West  Indies  cruise. 

Earle  Sweigert  was  a  visitor  to  New  York 
City  this  week. 

Lewen  Pizor  hopped  over  to  the  big  city. 

Harry  H.  Thomas,  president,  FD,  was  a  visi¬ 
tor  at  the  local  exchange  last  week. 

Charlie  Steifel  is  getting  to  be  quite  a  racon¬ 
teur  between  sandwiches. 

Louis  “Pop”  Korson.  at  Masterpiece,  was  all 
enthused  over  "The  Fighting  Pilot,”  the 
new  Richard  Talmadge  picture.  “Pop” 
thinks  that  this  beats  anything  Talmadge 
has  ever  done.  Other  action  pictures  in 
the  exchange  are  moving  fast  and  exhibs 
are  plenty  satisfied.  Meanwhile,  Ed  Bor- 
eth  is  pushing  the  Korson  drive  fast  with 
Bennie  Harris  taking  care  of  all  the  dates. 

A  shakedown  racket  which  began  at  13th  and 
Vine  and  ended  in  a  local  police  station 


involved  alleged  “art”  films,  but  the  cops 
stepped  in  and  the  culprit  was  grabbed. 

Johnny  Bachman  was  quite  happy  because  of 
"Devil  Dogs,”  with  Tom  Noble  agreeing. 
Warner  chief  Bill  Mansell  still  expects  to 
win  the  drive. 

Joe  Engel,  Universal’s  local  dynamo,  also 
expects  to  win  the  Laemmle  drive.  Jack 
Engel  agrees. 

Mrs.  Herb  Given  thinks  “Northern  Frontier” 
is  as  good  an  outdoor  picture  as  ever  could 
be  found  anywhere.  Her  Action  Pictures 
exchange  distributes. 

Moe  Verbin,  Europa,  was  a  Vine  Street  visi¬ 
tor.  He  kept  the  original  “Unfinished 
Symphony"  tag  on  “Lover  Divine.” 

Joe  Schaeffer,  Bernie  Hirsch  visit  Young’s 
regularly.  No  wonder  they’re  full  of  pep. 

Stanley  Goldberg  is  handling  Lew  Blaustein’s 
National  Screen  accounts  while  the  latter 
convalesces.  Goldberg  is  from  the  Con¬ 
necticut  district. 

Ralph  Jordan  and  the  Mrs.  made  it  I  4  years 
of  married  life  this  week. 

Dave  Milgram  went  to  Florida. 

Girls  who  visitetd  Variety  Club  were  all  en¬ 
vious  of  the  headquarters.  Looks  like 
bachelor  members  will  now  get  a  run  for 
their  money. 

Sam  Schwartz  entertained  some  damsels  at 
lunch. 

Jack  Greenberg  visited  in  Chestnut  Hill. 

Mrs.  Jack  Schaefer  entertained  at  bridge  re¬ 
cently.  Ethel  Freedman,  Lillian  Rosentoor, 
Esther  Diamond,  Mae  Borden,  Gertrude 
Draffan,  Mary  Smith,  attended. 

Lucien  Bell’s  name  was  mentioned  over  the 
radio. 

Dorothy  Burreson  likes  Turkish  food. 

Lewen  Pizor  and  daughter  Dorothy  hopped 
to  Florida. 

Most  of  the  Vine  Street  exchanges  took  a 
half  holiday  Lincoln’s  birthday. 

Joe  Engel  went  to  York,  visited  Mike  Landow. 

Dick  Brown  made  a  good  showing  with  U 
accessories. 

Catharine  Foley  is  back  at  her  U  desk. 

John  Schaeffer  is  out  of  FD,  with  Moe  Sher¬ 
man  and  Mike  Levinson  salesmen  now. 

Joe  Azzarano  back  at  work  at  U  after  being 
married. 

Rose  Frank  tried  to  bake  a  cake,  got  a  blis¬ 
ter  instead. 

Harry  Goodman  and  Jack  Weiss,  Metropoli¬ 
tan  Printing,  have  been  in  Baltimore  for 
a  spell.  Local  offices  now  Pearlman  di¬ 
rected. 


Comerford  Employees  Dance 

Comerford  theatre  employes  enjoyed  a  din¬ 
ner  dance  recently  at  Fred  Hermann’s  Fort 
Durkee  Hotel,  Wilkes-Barre.  Edward  Jacob¬ 
son  was  chairman  of  the  committee  which  in¬ 
cluded  H.  P.  Eggelston,  William  Grimes  and 
J.  B\  Mitchell.  Joseph  Walsh  and  Terrence 
Tracey  contributed  specialty  dances  to  the  pro¬ 
gram  and  Richard  Cassidy  sang. 

Following  were  present:  Mr.  and  Mrs.  H.  G. 
Eggelston,  Mr.  and  Mrs.  Joseph  Bryan,  Mr. 
and  Mrs.  William  Gumis,  Joseph  Walsh,  Ed¬ 
ward  Jacobson,  John  Fogarty,  Edward  Hahn, 
William  Talsdun,  Mary  Crasavage,  Roland 
Herman,  Flelen  Wagner,  Mr.  and  Mrs.  Joseph 
Mosier,  Mr.  and  Mrs.  John  Mitchell,  Mr.  and 
Mrs.  Robert  Piatt,  Jr.,  Mr.  and  Mrs.  Joseph 
Malloy,  Gertrude  Smith,  Catherine  Johnson, 
Helen  Jones  Margaret  Sapser,  Mr.  and  Mrs. 
Lewis  Henner,  Frank  Jones,  Mr.  and  Mrs. 
John  Kenworthy,  William  Kennedy  Mr.  and 
Mrs.  Edward  Simon,  Mr.  and  Mrs.  Ray  Con¬ 
rad,  John  Reilly,  H.  Rineman,  John  Wolfkiel, 
Jean  Piatt,  Charles  Resiwiek,  Richard  Cassedy, 
Terrence  Tracey,  Helen  McGuire,  George  Lerp, 
Donald  Haines,  Helen  Wilson,  Mr.  and  Mrs. 
George  Tate,  Mr.  and'Mrs.  Vincent  Tate. 


THE  PHILADELPHIA  EXHIBITOR 


Febl5'35 


35 


Sol  Hankin  Rumored  Taking  Astor,  Imperial, 

Poplar,  Lindy  Theatres  from  S-W  Circuit 


Mid-Westerner  Reported  Operat¬ 
ing  Quartet  of  Neighborhood 
Houses  With  Own  Policy 

Local  trade  gossip  has  Sol  Hankin, 
veteran  theatre  operator  of  the  midwest, 
rumored  taking  over  four  neighborhood 
houses  from'  Stanley- Warner. 

Included  are  said  to  be  the  Astor,  Imperial 
(2nd  Street),  Poplar,  Lindy  Theatres. 

Hankin  is  experienced  in  all  phases  of  exhi¬ 
bition  and  was  even  an  independent  exchangeman 
in  the  past.  It  is  rumored  he  personally  will 
take  charge  of  the  buying  and  booking  for  the 
houses  he  will  operate. 

Dropping  of  the  theatres,  if  true,  wouldn't 
mean  any  decentralization  policy  for  Stanley- 
Warner,  it  is  indicated.  A  New  York  meeting 
of  zone  managers  this  week  lead  to  this  deci¬ 
sion  from  Joseph  Bernhard,  managing  director. 
More  authority  for  the  local  group  has  been 
decided  upon. 

Hankin  came  here  from  the  middle  west 
and  was  with  Stanley-Warner  for  a  short  time. 
Recently,  however,  he  left  the  company. 


Allied  Elects 


At  the  board  of  directors’  meeting  the 
following  officers  of  Allied  States  Asso¬ 
ciation  were  re-elected:  Sidney  E.  Sam- 
uelson,  president;  Abram  F.  Myers, 
chairman  of  the  board  and  general 
counsel.  Offices  of  secretary  and  treas¬ 
urer  were  combined  and  H.  A.  Blum, 
Baltimore,  was  re-elected.  Office  of  re¬ 
cording  secretary  was  created  and  H. 
M.  Richey,  Detroit,  was  elected  to  the 
office. 

The  board  also  adopted  a  budget 
covering  the  dues  of  members  and  ex¬ 
penses  of  the  national  association  for 
1935. 


Inasmuch  as  each  of  the  theatres  he  is 
rumored  taking  over  are  in  very  competitive 
situations,  it  will  be  interesting  to  watch  the 
policies  adopted  by  him.  Hankin  has  made 
many  friends  in  the  territory  since  his  arrival 
and  his  entrance  as  an  independent  exhibitor 
would  be  welcomed  by  many.  Of  the  four 
houses,  the  Poplar  has  been  closed. 

Abe  Resnick  Heads 
Inde  Managers  Group 

Body  Elects  1935  Officers  at 

Meeting 

Abe  Resnick  is  the  new  president  of 
the  Independent  Theatre  Managers  Asso¬ 
ciation.  He  received  the  honor  at  the 
February  7  meeting,  held  at  the  MPTO 
headquarters  and  attended  by  nearly  all 
members. 

Other  officers  are  Jack  Litto,  vice-president; 
Sol  Lewis,  2nd  vice-president ;  John  C.  Ehrlich, 
secretary  and  treasurer.  Advisory  board  holds 
Nate  Abelove,  Nate  Milgram,  Allen  Lewis, 
Morris  Steinhouse.  Board  of  governors  con¬ 
tains  Joe  Kane,  Phil  Gerson,  Kay  Katz,  Larry 
Ruch  is  publicity  chieftain. 

George  P.  Aarons  spoke,  at  the  meeting,  on 
the  manager’s  position  in  his  immediate  neigh¬ 
borhood  and  the  future  of  the  association. 

Meetings  are  held  every  Thursday  at  1313 
Vine  Street. 


Moore  at  Variety  Fete 

Mayor  Moore,  it  has  been  announced,  will 
be  present  at  the  Variety  Club  entertainment 
at  the  Penn  A.  C.,  February  18.  At  press 
time,  it  was  indicated  that  other  civic  and  state 
celebrities  and  dignitaries  would  be  present. 
Leonard  Schlesinger,  chairman,  has  been  work¬ 
ing  hard  to  make  the  event  a  big  success,  as 
have  all  the  members  of  his  committee. 


“Ledger”  Comes  Out  for  Sunday  Option 


“Evening  Ledger”  recently  spoke  editorially  on  Sunday  movies.  Here  is  what 
the  Philadelphia  evening  paper  had  to  say: 

Bills  to  permit  “Sunday  movies” — usually  with  a  local  option  clause  such  as 
that  which  applies  to  Sunday  baseball — are  before  the  Legislature. 

Frankly,  we  think  the  time  has  come  to  pass  such  a  law  and  get  it  over  with, 
prescribing  reasonable  limitations. 

It  is  a  question  which  calls  for  frank  and  forthright  consideration.  Sunday 
motion-picture  shows  .legalized  for  years  in  some  other  States,  have  been  anything 
but  vicious  or  destructive  of  the  essential  and  real  decencies  of  the  Sabbath.  They 
have  not  caused  a  “wide-open”  type  of  Sunday  at  all. 

While  this  has  been  the  lawful  case  elsewhere,  in  various  suburbs  near  Phila¬ 
delphia  on  Sunday  night  motion-picture  shows,  have  been  conducted  for  years  under 
the  guise  of  “benefits  for  the  poor.” 

In  the  long  run  that  is  a  subterfuge,  and  in  the  long  run  it  usually  means; 
that  local  authorities  are  simply  not  disposed  to  interfere.  If  they  did,  it  might 
be  another  story.  At  any  rate,  it  may  be  noted  that  these  “charity  shows”  also 
have  not  created  any  unpleasant,  improper  or  vicious  atmosphere  'in  those  com¬ 
munities.  Yet  their  existence  means  that  while  some  sections  “get  away  with  it,” 
others  do  not  or  cannot. 

There  is  no  doubt  that  thousands  of  persons  would  like  to  be  able  to  attend 
a  motion-picture  show  on  Sunday  night.  The  Legislature  should  study  the  question 
in  that  light  and  pass  some  form  of  permissive  law  which,  if  properly'  devised, 
would  receive  the  approval  of  Governor  Earle. 


SUPPLIES  ?  1 


THEATRE  EQUIPMENT 


New 


Used  -  Rebuilt 


Projectors,  Screens, 
Soundheads,  Amplifiers, 
Chairs,  Portable  Projectors, 
Arc  Lamps,  Rectifiers 
and  Generators. 

REPAIRING  AT  MI  WEST  RATES 


S.  O.  S.  CORP.,  1600  Broadway,  New  York 


S.O.S.  Buys  Equipment  at  Highest  Prices 


• 

Mimeographing 

Official  Letter 
Service  to  the 

Multigraphing 
Public  Stenography 

Motion  Picture 

Addressing  -  Folding 

Industry 

Enclosing  -  Mailing 

Accurate  List 

Advertising 

of  all  Theatres 

Publicity 

and  Executives 

Printing 

WM.  Z. 

PORTER 

Advertising  and  Letter  Service 

5027  Carpenter  Street 

Bell:  GRAnite  5927 

^5  for  ^3*®® 

SPECIAL  m 
BARGAIN  • 

In  a  midwestern  town,  a 
dubious  public  refused  to 
buy  good  $5  bills  for  $3.98. 
Smart  showmen,  as  well,  re¬ 
fuse  such  bargains  when 
they  think  of  equipment  for 
their  house.  They  know 
that  one  only  gets  what  one 
pays  for. 

Reliability 

is  a  far  more  important 
factor  than  saving  pennies. 
Readers  of  this  publication 
have  learned  this  by  expe¬ 
rience.  Patronizing  adver¬ 
tisers  of  this  magazine  has 
aided  them  in  securing  the 
best  for  the  sanest  price. 


Get  Your  Dates  In  Now  For 

Pop  Korson  Birthday  Drive 

JANUARY  15  —  MARCH  15 


36 


THE  PHILADELPHIA  EXHIBITOR 


2-Feb.-35 


6-Point  Reviews 


y  I  «*  Who  made  it  ?  4  •*>  Is  it  family  or  adult  type  ? 

2  -*•  Who's  in  it  ?  5  What/s  it  about  ? 

^  3  How  good  is  it  ?  Running  Time  ? 


CHESTERFIELD 

1 

FOX 

1 

MONOGRAM 

Symphony  of  Living  d”™ 

(3079)  87m. 

Evelyn  Brent,  Al  Shean,  Charles  Judds  Albert 
Conti,  Lester  Lee,  John  Harrow,  Gigi  Parrish,  Richard 
Tucker,  John  Harron. 

Better  than  average  independent  with  the 
yarn  one  of  an  old  musician,  tossed  out  by  his 
family,  who  eventually  sees  his  grandson  score 
as  a  violinist.  Musician,  of  course,  doesn’t 
know  of  the  kinship  until  the  finish.  Picture 
lacks  name  strength,  but  is  better  than  usual 
in  production  value.  Family  audience  will  like 
this  best,  although  it  should  appeal  in  all  spots. 

Estimate:  Better  than  average  inde. 


FIRST  DIVISION 


Gun  Fire  (3054) 


Family 
Western 
58m. 

Rex  BeU.  Ruth  Mix,  Buzz  Barton.  Philo  McCul¬ 
lough,  Ted  Adams,  Lew  Meehan,  Willie  Fung,  Ted 
Lorch,  William  Demurest. 

The  hero  and  heroine  run  a  ranch,  with  the 
usual  number  of  enemies  who  act  as  hea\  ies 
and  see  to  it  that  there  is  plenty  of  annoyance. 
Thanks  to  the  presence  of  three  western  names, 
“Gun  Fire’’  will  probably  please.  Story  isn't 
anything  much  new  but  western  fans  care  more 
about  hard  riding,  of  which  there  is  plenty. 

Estimate:  Fair  western. 


GB 


Family 

Jack  Ahoy  (3404)  Comedy 

74m. 

Jack  Hulbert,  Nancy  O’Neil,  Tamara  Desni,  Al 
Drayton,  Sam  Wilkinson,  Henry  Peterson. 

Comedy,  without  name  strength  for  this  side, 
but  with  plenty  of  laughs,  "Jack  Ahoy"  will  get 
by  where  Hulbert’s  type  of  humor  means  any¬ 
thing.  Plot  has  him  a  gob  who  saves  the 
girl,  her  admiral-father,  etc.,  from  Chinese 
pirates,  but  not  before  plenty  happens.  Show 
has  been  well  produced,  has  meller  and  musical 
angles  and  will  probably  satisfy  once  they  are 
in.  Getting  them  in,  however,  will  be  a  prob¬ 
lem. 

Estimate:  Weak. 


FIRST  NATIONAL 


The  Woman  in  Red  (863)  Drama 

69m. 

Barbara  Stanwyck,  Genevieve  Tobin,  John  Eldredge, 
Claude  Gillingwater,  Gene  Raymond,  Hale  Hamilton, 
Doris  Lloyd. 

Outside  of  the  fact  that  there  is  plenty 
through  which  to  interest  horse  lovers,  this  one 
won’t  mean  much.  Last  of  the  Stanwycks  from 
Warners,  on  her  current  contract,  picture 
won’t  make  much  more  impression  than  her 
last  few.  Stanwyck  and  Raymond  love  each 
other,  which  makes  Tobin  rather  peeved.  A 
murder  occurs  with  Barbara  helping  in 
straightening  it  all  out. 

Estimate:  Won’t  mean  much. 


Life  Begins  at  40 

(533) 


Family 
Comedy  Drama 
75m. 


Will  Rogers,  Richard  Cromwell,  Rochelle  Hudson, 
Jane  Darwell,  Slim  Summerville,  George  Barbier, 
Sterling  Holloway,  Charles  Sellon,  Roger  Imhof. 


Probably  one  of  the  best  of  the  Rogers  series 
from  the  dough  and  entertainment  standpoint, 
"Life  Begins  at  40"  will  be  the  usual  cleanup 
where  Rogers  means  mazumeh.  As  a  country 
editor  who  is  determined  to  clear  the  reputa¬ 
tion  of  a  young  boy  despite  the  opposition  of 
the  town  banker,  Rogers  is  immense,  aided  by 
a  competent  cast  and  a  swell  script.  Picture 
packs  laughs  and  is  well  paced. 

Estimate:  Swell. 


One  More  Spring  _  ,  Fam,1y 

/ROO\  ^omedy  Drama 
90m. 

Janet  Gaynor,  Wa  rier  Baxter,  Walter  King,  Jane 
Darwell,  Roger  Imhof,  Rosemary  Ames,  Grant  Mit- 
chel1,  Astrid  Allwyn,  Stepin  Fetchit,  Jane  Regan. 

Neat  little  picturization  of  Robert  Nathan's 
well  known  novel,  "One  More  Spring”  will 
make  a  lot  of  folks  feel  better  after  they  see 
it.  Plot  includes  a  girl  who  wants  to  be  an 
actress,  a  bankrupt  antique  collector,  a  violin¬ 
ist  who  is  broke,  a  bank  president  also  broke, 
setting  up  house  in  a  stable,  with  an  antique  bed 
as  the  principal  possession.  As  a  new  and 
pleasant  ang’e  on  what  the  depression  has  done, 
it  should  be  received  with  plenty  of  laughter. 
The  names  insure  good  box  office. 

Estimate:  Okay. 


The  Little  Colonel 


(531) 


Comedy 


Family 

Drama 

80m. 


Shirley  Temple.  Lionel  Barrymore,  Evelyn  Venable, 
John  Lodge,  Bill  Robinson,  Sidney  Blackmer,  Alden 
Chase. 

Another  Shirley  Temple  knockout  and  a 
topnctch  grosser  from  all  angles.  Yarn  of  Shir¬ 
ley  softening  up  the  crusty  old  grandfather  isn’t 
too  original,  but  who  cares?  The  little  tot  just 
walks  through  and  the  result  should  make  all 
box  offices  feel  happy.  The  piece,  as  well, 
has  the  other  names  to  sell.  Whole  thing  shapes 
up  as  a  box  office  triumph,  from  all  angles. 

Estimate:  Big  dough. 


MAJESTIC 


Mutiny  Ahead  Melodrama 

65m. 

Neil  H  ami1  ton,  Kathleen  Burke,  Noel  Francis, 
Leon  Ames,  Matthew  Betz,  Reginald  Barlow. 

Mix  up  jewel  robbers,  a  treasure  ship  and  a 
mutiny  and  that  is  the  background  for  "Mutiny 
Ahead.”  Show,  with  an  action  title  for  the 
melodrama  fans,  has  a  couple  of  names  to  sell 
as  well.  Hamilton  has  a  part  which  sees  him 
coming  through,  after  his  entrance  into  a  gang 
of  robbers  who  steal  jewels.  Show  can  be 
sold  on  t  eup  opportunities. 

Estimate:  Plenty  of  action. 


Texas  Terror  (3032)  Western 

51m. 

John  Wayne,  Lucille  Brown,  LeRoy  Mason,  George 
Hayes,  Buffalo  Bill,  Jr.,  L  oyd  Ingram,  Bert  Dillard. 

Broken-hearted  because  he  thinks  he  has 
killed  his  best  friend,  the  hero  becomes  a 
friend  of  Indians,  when  he  turns  to  the  desert 
to  forget.  Saving  the  heroine  from  outlaws 
gets  him  a  job  as  ranch  operator.  Another 
false  accusation  loses  his  job  for  him  but  he 
finds  out  who  killed  the  chum  mentioned  above. 
His  friends,  the  Indians,  help  him. 

Estimate:  Usual  Wayne  western. 


The  Mystery  Man 

(3025) 


c 


Family 
omedy  Drama 
67  m. 


Robert  Armstrong,  Henry  Kolker,  Maxine  Doyle, 
James  Burke,  Leroy  Mason,  Monte  Collins,  Norman 
Houston. 

Likeable  comedy  drama  with  a  mystery- 
murder  angle  that  will  give  audiences  plenty 
of  satisfaction.  Armstrong  is  a  reporter  who 
gets  a  bonus  and  a  revolver  as  a  reward  for 
good  work,  goes  on  a  spree,  wakes  up  in  an¬ 
other  town,  falls  in  love  with  a  girl  and  finds 
himself  as  a  suspect  in  a  mystery.  Show  fills 
the  bill  as  far  as  entertainment  is  concerned, 
with  lots  of  laughs  for  family  audiences.  Name 
strength  isn’t  any  too  impressive,  but  picture 
will  leave  them  satisfied. 


Estimate:  Okiy. 


METRQ 


After  Office  Hours  ,  family 

/r  .  z  *  Comedy  Drama 

(516)  71m. 

Clark  Gable.  Constance  Bennett,  Stuart  Erwn, 
Billie  Burke,  Ha1#  Hamilton,  Henry  Armetta,  Kath¬ 
erine  Alexandar,  Henry  Travers. 

Strong  on  name  strength,  if  a  trifle  saggy  on 
story,  Metro’s  latest  Gable-Bennett  contribu¬ 
tion  won’t  have  any  thing  to  worry  about. 
That  Gable-Bennett  combination  will  overcome 
any  deficiencies.  Gable  is  the  editor  who  uses 
Bennett,  society  girl,  to  get  stories  about 
society  people.  A  murder,  connected  with  a 
divorce,  is  committed,  with  Gable  in  the  thick 
of  things  from  then  on.  It’s  all  ironed  out, 
of  course.  Picture  should  hold  its  own  any¬ 
where,  especially  with  that  title. 

Estimate:  In  the  money. 


Shadow  of  Doubt  (545)  Mystery 

75m. 

Virginia  Bruce,  Ricardo  Cortez,  Constance  Collier. 
Isabel  Jewell,  Arthur  Byron,  Betty  Furness,  Regis 
Tocmcy,  Ivan  Simpson,  Ed  Brophy,  Brad’ey  Page. 

Mystery  yarn  with  emphasis  on  the  laugh 
angle  that  will  prove  satisfactory  even  though 
the  marquee  attraction  isn't  so  strong.  Show 
slips  into  the  program  groove  with  no  trouble 
and  has  a  few  performances  that  will  win 
favorable  prase.  Some  murders  are  com¬ 
mitted.  Eventually  it  is  all  straightened  out. 
Good  direction  turns  the  show  into  entertain¬ 
ing  piece. 

Estimate:  Entertaining  programmer. 


THE  PHILADELPHIA  EXHIBITOR 


37 


UNIVERSAL 


Rendezvous  at  Midnight 

(8031) 


Family 

Mystery 

62m. 


Ralph  Bellamy,  Valerie  Hcbson,  Edgar  Kennedy, 
Arthur  Vinton,  Helen  Jerome  Eddy. 

Mystery  meller  without  name  strength  that 
won’t  cause  much  of  an  impression  at  the  box 
office.  Show  looks  okay  but  story  furnishes 
little  that  hasn't  been  made  familiar  to  mystery- 
murder  fans.  Performances  are  all  workman¬ 
like,  with  E'ellamy,  as  the  police  commissioner 
who  eventually  proves  his  fiancee  isn  t  guilty, 
doing  a  first  rate  job. 


Estimate:  Program. 


Family 

The  Good  Fairy  (8003)  Comedy 

89m. 

Margaret  SuUavan,  Frank  Morgan,  Herbert  Mar¬ 
shall,  '  Regina'd  Owen,  Alan  Hale,  Beulah  Bondi, 
Cesar  Romero,  Eric  Blore,  June  Clayworth. 

Universal’s  picturization  of  the  Ferenc  Mol- 
nar  comedy  is  backed  by  name  strength  and 
plenty  of  accent  on  the  comedy.  As  a  result, 
while  “The  Good  Fairy’’  should  create  a  more 
favorable  impression  in  the  class  sectors,  it 
is  certain  to  be  an  impressive  grosser.  Miss 
Sullavan  and  Marshall  are  subordinated  a  bit 
to  the  comedy  angles  dom.nated  by  Morgan  and 
Owen,  but  in  the  selling  the  star’s  presence  will 
be  all  important.  In  all,  there  should  be  no 
complaints. 

Estimate:  Very  good  comedy. 


WARNERS 


Devil  Dogs  of 

the  Air  (816) 


Family 

Melodrama 

94m. 


James  Cagney,  Pat  O’Brien,  Margaret  Lindsay, 
F"an!c  McHugh,  John  Arledge,  Helen  Lowell,  Russell 
Hicks,  Robert  Barratt,  Ed  Brophy,  Ward  Bond. 

Sccko  air  story  for  the  men  with  enough  love 
interest  to  insure  the  women  coming  too,  “Devil 
Dogs’’’  is  an  ace  all  the  way  around.  With 
some  of  the  best  air  shots  and  technical  stuff 
in  many  moons,  the  typical  Cagney-O’Brien 
battling  present  and  the  military  background, 
the  show  rates  No.  1  attention.  Warners  flair 
for  this  sort  of  thing  is  evident  here  with 
the  picture  certain  to  do  top  business.  No 
question  but  that  this  will  help  pay  the  old 
mortgage. 

Estimate:  Ace. 


Sweet  Music  (805)  Musical 

94m. 

Rudy  Vallee,  Ned  Sparks ,  Ann  Dvorak ,  Allen 
Jenkins ,  Alice  White,  William  B.  Davidson,  Robert 
Armstrong,  Joe  Cawthorn,  Al  Shean,  Henry  O'Neill . 

Warners  have  given  Rudy  Vallee  the  best 
treatment  he’s  ever  had  cinematically  and  have 
turned  out  a  surefire,  tuneful  musicomedy.  Val¬ 
lee  has  never  been  better  than  as  the  ork 
leader  who  carries  on  a  romance  with  Ann 
Dvorak.  Latter  clicks  dancing.  Action  moves 
from  backstage  to  radio  studio,  with  Jenkins, 
Armstrong,  Cawthorn,  Shean  and  Miss  White 
supplying  most  of  comedy.  Finale  is  only  pro¬ 
duction  number. 

Estimate:  Bound  for  fortune. 


PARAMOUNT 


All  the  King’s  Horses 

(3430) 


Family 

Musical 

84m. 


Carl  Brisson,  Edward  Everett  Horton,  Eugene  Pai- 
lette,  Mary  Ellis,  Katherine  DcMille,  Arnold  Korff, 
Mariana  Schubert,  Rosita,  Eric  Mayne,  Diana  Lewis. 

Well  produced,  entertaining,  excellently 
dressed  musical  that  should  help  build  Brisson 
closer  to  real  stardom  and  a  good  introduction 
for  Mary  Ellis,  “All  the  King’s  Horses”  is  an¬ 
other  of  the  mythical  kingdom  yarns  and  defi¬ 
nite  movie  fodder.  As  a  movie  star  who  changes 
place  with  a  king,  Brisson  is  top-notch.  In 
addition  there  are  some  plugable  songs,  good 
direction,  some  outstanding  production  numbers 
and  plenty  of  concentration  on  the  comedy 
angles.  Picture  can  be  sold  to  the  hilt  as  it 
spells  satisfaction. 

Estimate:  Ace  musical. 


Family 

Car  99  ( - )  Action  Drama 

74m. 

F-ed  MacMurray,  Sir  Guy  Standing,  Ann  Sheridan, 
William  Frawley.  Frank  Craven,  Dean  Jagger,  Joe 
Sauers,  Mariana  Schubert,  Russell  Hopton. 

Action  drama  of  crooks  and  the  modern 
devices  used  to  catch  them  and  satisfactory  for 
the  masses,  though  decidedly  short  on  name 
strength.  MacMurray  is  getting  a  build  up 
and  presence  of  Sir  Guy  Standing  may  help, 
but  piece  will  suffer  from  lack  of  what  it  takes 
in  the  star  division  to  bring  them  in.  On  the 
entertainment  and  satisfaction  angles,  this  is 
long  with  the  pace  decidedly  fast.  MacMur¬ 
ray  is  a  state  policeman  who  finally  gets  his 
man,  and,  incidentally,  the  girl. 

Estimate:  Satisfactory. 


Ruggles  of  Red  Gap 

(3431) 


Family 

Comedy 

94m. 


Mary  Bo’and  Charles  Laughton,  Charles  Ruggles, 
Zasu  Pitts,  Roland  Young,  Maude  Eburne,  Leila 
Hyams,  Lucien  Littlefield,  Dell  Henderson. 

Here  is  an  adaptation  and  remake  that  will 
find  plenty  of  praises  coming  from  both  critics 
and  audiences.  With  a  topnotch,  star-studded 
cast,  a  story  that  is  universally  known  and 
some  ace  performances,  “Ruggles”  is  headed 
for  recognition  along  all  fronts.  Laughton,  as 
the  gentleman's  gentleman,  won  in  a  card  game 
by  Boland  and  Ruggles  who  take  him  back  west 
to  Red  Gap,  where  he  is  thought  to  be  their 
house  guest,  is  superb,  aided  by  the  comedy 
foils  throughout  the  show.  Direction,  produc¬ 
tion,  all  divisions  are  decidedly  okay. 

Estimate:  Very  good. 


RADIO 


Captain  Hurricane  _  .  {Lamily 

Comedy  Drama 

(Did)  74m. 

James  Barton,  Helen  Mack ,  Helen  Westley,  Gene 
Lockhart,  Henry  Travers,  Douglas  Walton,  Otto 
Hoffman. 

First  feature  for  James  Barton  and  generally 
not  what  it  ought  to  be.  As  a  sea  captain,  who 
with  another  sea  crony,  mothers  the  daughter 
of  a  friend,  goes  to  sea,  saves  the  crew  in  a 
wreck  and  returns  as  a  hero,  Barton  turns  in 
a  fair  performance  but  the  show  isn’t  built  for 
box  office  prominence.  Cast  hasn’t  any  name 
strength  to  help  and  Barton  can’t  carry  the 
load  alone.  Atmosphere  is  authentic,  but,  un¬ 
fortunately,  show  won’t  cause  any  handsprings. 
As  passable  entertainment,  it  will  just  serve. 

Estimate:  So-so. 


Adult 

Gigolette  (521)  Drama 

67  m. 

Adrienne  Ames,  Ralph  Bellamy,  Donald  Cook, 
Rcbert  Armstrong,  Harold  Waldridge,  Grace  Hamp¬ 
ton,  Ernest  Woods. 

Heavy  drama,  not  any  too  strong,  of  a  debu¬ 
tante  who  becomes  a  night  club  hostess  and 
finally  winds  up  married  to  a  wealthy  fellow 
after  the  usual  misinterpretations  enter  into 
the  yarn,  “Gigolette”  is  rather  average  fare, 
even  though  there  are  some  names  to  sell.  Pic¬ 
ture  will  probably  fail  to  make  an  impression  in 
most  spots,  though  the  players  turn  in  some 
individual  performances  of  merit.  Title  can  be 
sold,  as  well  as  names,  but  show,  generally, 
won’t  carry  much  weight. 

Estimate:  Weak. 


Family 

Roberta  (524)  Musical 

84m. 

Irene  Dunne,  Fred  Astaire,  Ginger  Rogers,  Helen 
Westley,  Randolph  Scott,  Victor  Varconi,  Luis  Al- 
be?ni,  Claire  Dodd,  Adrian  Rosley,  Bodil  Rosing. 

Looks  like  “The  Gay  Divorcee”  has  a  worthy 
successor  in  all  departments.  Backed  by  name 
strength,  a  stage  hit’s  fame,  good  music  and 
dancing,  “Roberta"  is  a  likely  entrant  for  the 
highest  of  box  office  honors.  Between  the 
Astaire  and  Roger’s  singing  and  dancing,  the 
gowns,  Irene  Dunne’s  voice,  the  comedy  situa¬ 
tions  and  the  music,  there  will  be  plenty  to  sell. 
Story  is  light,  about  a  football  player  who  in¬ 
herits  a  gown  establishment,  but  not  much  of  a 
yarn  is  needed  with  all  that  backing.  Picture 
should  do  top  grosses  everywhere. 

Estimate:  In  the  money. 


STATE  RIGHTS 


Family 

Big  Calibre  Western 

58m. 

Bob  Steele,  Peggy  Campbell,  John  Elliott,  George 
O’Dell,  Forrest  Taylor,  Earle  Dwire. 

Rip-snorting  western  with  Steele  out  to 
avenge  the  mysterious  murder  of  his  father. 
Before  he  does  so,  however,  a  girl,  a  fight 
for  ownership  of  a  ranch,  a  second  murder  at¬ 
tempt,  a  girl  bandit,  a  skeleton  in  the  desert, 
a  bank  robbery  and  plenty  of  fight  are  included. 
Windup  has  lots  of  sock,  with  the  hero  barely 
escaping  death.  He  wins  the  girl. 

Estimate:  Okay. 


Family 

Border  Vengeance  Western 

58m. 

Reb  Russell,  “Rebel,”  the  horse,  Mary  Jane  Carey, 
Kenneth  MacDonald,  Clarence  Geldert,  Pat  Harmon. 

Tale  of  a  murder,  rustlers,  a  falsely  accused 
hero  who  goes  away  to  return  and  clear  up  the 
mystery  and  help  round  up  those  guilty. 
“Border  Vengeance”  is  on  a  par  with  the  other 
Reb  Russell.  Show  packs  hard  riding,  has 
the  usual  romance,  fights,  etc.,  and  will  satisfy 
the  open  space  followers. 

Estimate:  Okay  Russell. 


What  Do  You  Think? 

it  is  the  aim  of  this  publication  to  give  its  readers 
every  possible  service.  Revision  of  the  page  is  an 
attempt  to  offer  a  concise  reviewing  form  that  will 
help  every  exhibitor.  Your  suggestions  and  criticisms 
are  welcomed.  Write  in  now  and  tell  us  whether 
you  like  this  or  not. 


38 


THE  PHILADELPHIA  EXHIBITOR 


Mill  ion  Dollar  Haul  Action  Drama 

58m. 

Tarzan  the  police  dog,  Reed  Howes,  Janet  Chandler, 
William.  Farnum,  Robert  Frazer,  Charles  King,  John 
lnce,  Creighton  Hale,  Tiny  Skelton. 

Thanks  to  the  aid  of  Tarzan,  our  hero  finally 
clears  up  the  matter  of  the  warehouse  rob¬ 
beries,  saves  the  girl  who  has  been  under  sus¬ 
picion,  and  with  her  help,  as  well,  winds  it 
up  okay.  Where  they  like  dog  yarns  this  will 
satisfy.  Usual  hair  raising  and  action  incidents 
are  included. 

Estimate:  Usual  dog  story. 


Northern  Frontier 


Family 
Action  Drama 
58m. 


Kermit  Maynard,  Eleanor  Hunt,  J.  Farrell  Mac¬ 
Donald,  Russell  H opt  on,  Le  Roy  Mason,  Gertrude 
Astor,  Lloyd  Ingraham,  Ben  Hendricks,  Jr. 

Maynard  again  tops  all  in  a  rattling  good 
action  picture.  This  time  a  gang  of  counter¬ 
feiters  threaten  to  complicate  things,  but  our 
hero  comes  through.  This  series  looks  like 
one  of  the  best  in  many  seasons,  getting  in  some 
good  scenic  shots  as  well  as  being  strong  on  the 
riding  and  action  stuff.  Adults,  too,  ought  to 
like  it  plenty. 

Estimate:  Okay. 


MASTERPIECE 


The  Fighting  Pilot  Action  Drama 

60m. 

Richard  Talmadge,  Gertrude  Messinger,  Robert 
Frazer,  Leon  Ames. 

Talmadge’s  first  action  talkie  in  some  time 
will  keep  the  action  fans  satisfied.  After  a 
slow  start,  picture  picks  up  speed,  includes 
Chinamen,  plenty  of  menace,  a  fight  for  a  new 
type  of  plane  and  its  blueprints  and  even  the 
secret  service.  Talmadge  contributes  his  usual 
number  of  ace  stunts  and  the  kids  should  eat 
it  up.  Talmadge,  as  usual,  is  the  whole  show. 

Estimate:  Good  action  show. 


The  Wolf  Riders  Western 

60m. 

Jack  Perrin,  Lillian  Gilmore,  Lafe  McKee,  Nancy 
Deshon,  George  Cheseboro. 

Jack  Perrin’s  folk  get  killed  by  outlaws,  he 
is  brought  by  the  Indians  and  later  handed  to 
the  Indian  agent  to  be  raised  as  part  of  his 
family.  Grown  to  manhood,  Jack  gets  into  a 
jam,  thinks  he  has  killed  a  man,  gives  himself 
up,  is  thought  killed,  eventually  uncovers  the 
fur  robbers  and  exposes  the  real  murderer.  Per¬ 
rin  turns  in  his  usual  satisfactory  perform¬ 
ance. 

Estimate:  Usual  Perrin. 


BETWEEN  THE  PARAGRAPHS 


SUIT  EPIDEMIC  INDICATES  EXHIBS 
MUST  WATCH  NATIONAL  SIGNS 

The  epidemic  of  suits  against  distributors  which  has  been  popping 
up  in  all  parts  of  the  country  certainly  indicates  that  exhibitors  must 
watch  national  developments.  Recently  it  became  apparent  that  the 
future  of  the  NRA  and  code  set-ups  were  serious  problems  for  the 
administration.  In  addition,  the  President  indicated  a  tendency  to 
turn  more  toward  the  right  than  he  has  in  the  past.  Linked  to  this 
weather  vane  was  the  dissatisfaction  with  code  decisions  in  various 
parts  of  the  country  as  well  as  failure  of  the  Code  Authority  to  hand 
down  what  some  exhibs  would  consider  satisfactory  verdicts. 

The  Code  Authority,  too,  is  on  the  alert.  Zoning,  impeded  for 
some  time,  is  now  stepping  up.  There  is  belief,  too,  that  haphazard 
attendance  at  Code  Authority  meetings  by  those  slated  to  be  on  that 
body  may  end  and  that  those  named  may  not  use  the  alternate  system 
as  in  the  past. 

The  future  of  the  code  is  linked  strongly  with  the  developments 
in  Washington.  If  the  code  doesn’t  take  care  of  exhibitor  complaints, 
it  is  quite  evident  that  theatremen  expect  the  courts  will. 

COHEN  STEPPED  INTO  PARAMOUNT 
WHEN  THE  SPOT  WAS  A  TOUGH  ONE 

With  the  departure  of  Emanuel  Cohen  from  Paramount,  it  must 
be  remembered  that  when  Cohen  stepped  into  his  job  as  production 
chief  he  picked  out  a  spot  which  was  certainly  as  tough  as  any  to  be 
found  in  the  early  receivership  days.  Under  his  direction,  Paramount 
production  may  not  have  been  one  smash  after  another,  but  the  pic¬ 
tures  were  a  vast  improvement  over  what  was  being  handed  out  before. 
Exhibitors  can  well  remember  that  during  Cohen’s  regime  some  real 
money-makers  were  given  them. 

The  reasons  for  changes  in  big  companies  aren’t  always  obvious, 
but  in  this  particular  instance,  the  departure  sees  Cohen  a  bigger 
figure  than  when  he  entered  into  the  Paramount  post. 

PARAMOUNT  REORGANIZATION 
IMPORTANT  TO  THE  TRADE 

Reorganization  of  Paramount,  with  a  new  board  and  a  new  produc¬ 
tion  supervisory  set-up,  is  of  direct  importance  to  exhibitors. 

While  theatremen  don’t  care  whether  most  of  the  members  of  the 
board  part  their  hair  in  the  middle  or  whether  they  are  Mickey  Mouse 
followers,  the  exhibitors  do  want  to  be  sure  that  experienced  movie 
men  have  something  to  say  about  future  policies  of  the  company. 

The  industry  well  remembers  some  of  the  previous  experiences 
of  well-known  financiers  in  the  business.  It  hopes  that  Paramount 
will  profit  by  the  lesson  taught  a  few  seasons  back.  Presence  of 
Adolph  Zukor  and  George  Schaeffer  on  the  Paramount  is  some  insur¬ 
ance  of  what  the  future  holds  in  store,  but  just  the  same  they  will 
represent  only  a  little  more  than  10%  of  the  total  weight. 

MONEY  LURE  OF  SOME 
ADVANTAGE  TO  EXPLOITEERS 

The  major  companies  are  again  offering  plenty  of  money  to 
exploiteer-minded  managers  who  concentrate  on  selling  their  shows. 

Practically  every  big  organization,  at  one  time  or  another,  has 
given  theatremen  a  chance  to  cop  off  real  money  for  a  big  campaign. 

In  view  of  the  fact  that  most  managers  are  not  being  overpaid,  the 
cash  comes  in  handy. 

The  only  disadvantage  of  such  contests  is  that  generally  they  are 
won  by  first  runs  or  circuit  managers  who  have  the  advantage  of 
artists,  publicity  men,  etc.,  being  attached  to  their  house.  In  addition, 
they  usually  play  the  pictures  for  a  longer  period  than  the  subsequents. 

If  someone  would  invent  a  contest  that  would  make  all  the  runs 
from  the  week  stands  down  to  the  one-two  day  runs  interested,  that 
would  indeed  be  something.  HOBART  MANN. 


THE  CHECKUP 


Included  are  production  number,  whether  adult  or 
family  appeal,  title,  type  of  picture,  cast,  estimate  as 
carried  in  6-Pt.  Review,  running  time  and  when  reviewed. 
For  example:  508— A — EVELYN  PRENTICE — MD — 
Myrna  Loy,  William  Powell,  Una  Merkel,  Isabel  Jewell, 
Cora  Sue  Collins,  Jack  Mulhall — All  Powell-Loy — 78m 
— Nov.  means  production  number  is  508,  story  Is  of 
adult  appeal  rather  than  family,  title  is  Evelyn  Prentice, 
It  is  a  melodrama  (MD),  cast  has  five  stars  and  featured 
leads,  estimate  called  It  All  Powell-Loy,  it  runs  78 
minutes  and  It  was  reviewed  in  November.  Pictures 


Published  Every  Issue 

KEY  TO  TYPE  OF  PICTURE 


AD — Action  Drama 
C— Comedy 
CD — Comedy  Drama 
COD — Costume  Drama 
CL — Classical  Drama 
D — Drama 
F — Farce 


MD — Melodrama 
MU — Musical 
MY — Mystery 
0 — Operetta 
RD — Realistic  Drama 
SP — Spectacle 
W — Western 


listed  are  playing  currently,  about  to  be  released  or  in 
production  stage.  As  new  information  is  gained,  it  will 
be  added.  This  department  will  appear  in  each  issue. 
Save  all  issues  to  keep  a  complete  file  for  as  new  data 
is  added,  old  will  be  discarded.  Read  the  review  first 
in  6-Point  Reviews  and  checkup  here  later.  If  there 
is  variance  in  running  time,  it  is  because  of  censor  con¬ 
ditions  or  later  cutting.  Check  with  your  exchange 
to  make  certain.  No  release  dates  are  included  as  these 
vary  in  territories.  Keep  in  touch  with  Code  department 
in  this  issue  for  local  general  release  dates. 


Chesterfield-Invincible 

3065 - F— THE  GHOST  WALKS— MY - John  Miljan,  June  Coll- 

yer,  Spencer  Charters - Satisfying - 70m. - I -Jan. 

3069 - F - SONS  OF  STEEL - D - Charles  Stalrrett,  William  Bake- 

well,  Polly  Ann  Young,  Aileen  Pringle - Average  inde - 62m. 

—  I -Feb. 

3072 - F - THE  WORLD  ACCUSES - D - Cora  Sue  Collins,  Dickie 

Moore,  Vivienne  Tobin,  Russell  Hopton - Holds  interest - 

63m. — 2-Jan. 

3079— F— SYMPHONY  OF  LIVING — CD— Evelyn  Brent,  A1 

Shean,  Charles  Judels,  John  Darrow,  Lester  Lee - Better  than 

average  inde — 87m. — 2-Feb. 

- SHOT  IN  THE  DARK - MY - Charles  Starrett,  Robert  War¬ 
wick,  Marion  Shilling,  Doris  Lloyd,  Edward  Van  Sloan,  James 

Bush. 

— PUBLIC  OPINION - Holmes  Herbert,  Shirley  Grey,  Luis  Al- 

berni,  Paul  Ellis,  Gertrude  Sutton,  Lois  Wilson,  Ronnie  Crosby. 

Columbia 

3015—  F— MILLS  OF  THE  GODS— D— May  Robson,  Fay  Wray, 
Victor  Jory,  Raymond  Walburn,  Albert  Conti,  Samuel  S.  Hinds 
— So-so — 72m. —  I  -Jan. 

3029 - A - WHITE  LIES - MD - Walter  Connolly,  Fay  Wray,  Vic¬ 

tor  Jory,  Leslie  Fenton,  Irene  Hervey Filler — 65m. 1-Jan. 

5005 — F— THE  WHOLE  TOWN’S  TALKING— CD— Edward  G. 
Robinson,  Jean  Arthur,  Arthur  Byron,  John  Wray,  Arthur 

Hohl,  Wallace  Ford - Swell - 95m. - 1-Feb. 

5009 - F - CARNIVAL - CD - Lee  Tracy,  Jimmy  Durante,  Sally 

Eilers,  Thomas  Jackson,  Florence  Rice,  John  Walters — Fair 
program — 64m. —  I  -Feb. 

5011— F— THE  BEST  MAN  WINS— AD— Edmund  Lowe,  Jack 

Holt,  Florence  Rice - So-so - 75m. - 2-Jan. 

5036— F— BEHIND  THE  EVIDENCE — AD— Don  Cook,  Norman 

Foster,  Sheila  Manners,  Pat  O’Malley - Program  stuff - 76m. - 

2-Jan. 

5202—  F— THE  WESTERNER— W— Tim  McCoy,  Marion  Shilling, 
Joe  Sauers — Suitable  western — 57m. —  I -Jan. 

5203—  F— THE  SQUARE  SHOOTER— W— Tim  McCoy,  Jacque¬ 
line  Wells,  Jobn  Darrow,  J.  Farrell  MacDonald - Okay  west¬ 
ern - 59m. - 1-Feb. 

5010 — LET’S  LIVE  TONIGHT — Tullio  Carmanati,  Lilian  Harvey, 
Gilbert  Emery,  Luis  Alberni,  Janet  Beecher. 

5027— DEATH  FLIES  EAST— Conrad  Nagel,  Florence  Rice, 
Geneva  Mitchell,  Robert  Allen,  Ray  Walburn,  Oscar  Apfel. 

5204—  LAW  BEYOND  THE  RANGE — W — Tim  McCoy,  Billie 
Seward. 

5205 - REVENGE  RIDER - Tim  McCoy,  Billie  Seward,  Robert 

Allen,  Edward  Earle, 

- DEVIL’S  CARGO - Wallace  Ford,  Malrian  Marsh,  Arthur 

Hohl,  Charles  Grapewin,  Jay  Ward,  Charles  Middleton. 

—I’LL  LOVE  YOU  ALWAYS— Nancy  Carroll,  George  Mur¬ 
phy,  Jean  Dixon,  Flarry  Beresford,  Arthur  Hohl,  Robert 
Allen. 

- A  CALL  TO  ARMS - MD — Steffi  Duna,  Ben  Lyon,  Noah 

Beery,  Willard  Mack,  Esther  Ralston,  Hobart  Bosworth. 

- HOT  NEWS — Richard  Cromwell,  Billie  Sewell,  Wallace  Ford, 

Jack  LaRue. 

- EIGHT  BELLS - Ann  Sothern,  Ralph  Bellamy. 

- GIMPY - Jack  Holt,  Ralph  Morgan,  Jackie  Searl. 

- GUNS  OF  THE  LAW — Tim  McCoy,  Geneva  Mitchell. 

First  Division 

3040— F— HEI  TIKI— RD— With  native  cast,  photographed  by 

Alex  Markey - Big  bally  opportunity - 73m. - 1-Feb.- 

3054 - F - GUN  FIRE - W — Rex  Bell,  Ruth  Mix,  Buzz  Barton,  Philo 

McCullough — Fair  western - 58m. — 2-Feb. 

3059— F— THE  TONTO  KID— W— Rex  Bell,  Ruth  Mix,  Buzz 

Barton — Fast  moving - 58m. - 1 -Jan. 

3051 - SUNSET  RANGE — Hoot  Gibson,  Mary  Doran,  Walter  Mc- 

Grail,  John  Elliott,  Paul  Fix. 


First  National-Warners 

805-  F - SWEET  MUSIC - MU - Rudy  Vallee,  Ned  Sparks,  Allen 

Jenkins,  Alice  White,  Robert  Armstrong,  Joe  Cawthorn,  A1 

Shean — Bound  for  fortune - 94m. - 2-Feb. - (W). 

816 — F - DEVIL  DOGS  OF  THE  AIR— MD - James  Cagney,  Pat 

O’Brien,  Margaret  Lindsay,  Frank  McHugh - Ace - 94m. — 2- 

Feb. — (  W) - Cosmopolitan. 

826 — A — I  AM  A  THIEF — MD — Mary  Astor,  Ricardo  Cortez, 

Dudley  Digges,  Irving  Pichel — —Intrigues - 64m. - 1 -Dec.  (W) 

82  7 — F - THE  WHITE  COCKATOO - MY - Ricardo  Cortez,  Jean 

Muir,  Ruth  Donnelly,  Minna  Gombell - Average  mystery - 

73m.— 1-Feb.— (W) 

828 - A - THE  RIGHT  TO  LIVE - D - Josephine  Hutchinson, 

George  Brent,  Colin  Clive,  Peggy  Wood,  Henrietta  Crosman 

- Intelligently  handled 68m. 1  -Feb. (  W ) 

863 - F - THE  WOMAN  IN  RED - D - Barbara  Stanwyck,  Gene¬ 

vieve  Tobin,  Gene  Raymond,  John  Eldredge,  Hale  Hamilton- — 
Won’t  mean  much — 69m. — 2-Feb. —  (FN). 

878 - F— RED  HOT  TIRES - AD - Lyle  Talbot,  Mary  Astor, 

Henry  Kolker,  Roscoe  Karns - Ordinary  speedway  fare - 61m. 

—2-Jan.— (FN) 

823 - KING  OF  THE  RITZ - William  Gargan,  Patricia  Ellis, 

Bodil  Rosing,  Dorothy  Tree,  Berton  Churchill. 

829— THE  FLORENTINE  DAGGER - Donald  Woods,  Margaret 

Lindsay,  Robert  Barrat,  Paul  Porcasi,  Charles  Judels,  Grace 
Ford. 

851  - GOLD  DIGGERS  OF  1935 - MU - Dick  Powell,  Gloria 

Stuart,  Hugh  Herbert,  Frank  McHugh,  Glenda  Farrell,  Win¬ 
ifred  Shaw,  Adolphe  Menjou,  Alice  Brady - (FN) 

852  - BLACK  FURY - MD - Paul  Muni,  Karen  Morley,  William 

Gargan,  Tully  Marshall - (FN) 

853 — GO  INTO  YOUR  DANCE - MU - A1  Jolson,  Ruby  Keeler, 

Helen  Morgan,  Glenda  Farrell - (FN) 

855— CAPTAIN  BLOOD - Robert  Donat— (FN) 

856 - CALIENTE - Dolores  Del  Rio,  Pat  O’Brien. 

859 - LIVING  ON  VELVET - Kay  Francis,  George  Brent,  Warren 

William,  Helen  Lowell,  Russell  Hicks,  Maude  T.  Gordon  (FN). 
874 — WHILE  THE  PATIENT  SLEPT — Aline  MacMahon,  Guy 
Kibbee,  Lyle  Talbot,  Patricia  Ellis,  Robert  Barratt,  Helen 
Flint,  Walter  Walker,  Allen  Jenkins — (FN) 

8  79 - CASE  OF  THE  CURIOUS  BRIDE - Margaret  Lindsay,  War¬ 
ren  William,  Claire  Dodd,  Philip  Reed,  Barton  MacLane - 

(FN). 

—A  MIDSUMMER  NIGHT’S  DREAM— James  Cagney,  Dick 
Powell,  Joe  E.  Brown,  Jean  Muir,  Verree  Teasdale,  Ian  Hunter, 
Hugh  Herbert,  Anita  Louise,  Victor  Jory,  Mickey  Rooney 

-(W) 

—TRAVELING  SALESLADY— Joan  Blondell,  Glenda  Farrell, 
Hugh  Herbert,  Allen  Jenkins,  A1  Shean,  William  Gargan, 
Keith  Donnelly,  Grant  Mitchell. 

—OIL  FOR  THE  LAMPS  OF  CHINA - John  Eldredge,  Joseph¬ 

ine  Hutchinson,  William  Gargan,  Pat  O’Brien — -(W) 

- MONEY  MAN - MD - Edward  G.  Robinson,  Bette  Davis - 

(W)  .  . 

- THE  GOOSE  AND  THE  GANDER - Kay  Francis,  George 

Brent,  Genevieve  Tobin,  John  Eldredge,  Claire  Dodd. 

- SOCIAL  PIRATES - Joan  Blondell,  Guy  Kibbee,  Aline  Mac¬ 
Mahon. 

- THE  IRISH  IN  US - James  Cagney,  Pat  O’Brien,  Frank 

McFlugh,  Helen  Lowell,  Phil  Regan. 

— DINKY — Jackie  Cooper,  Ian  Hunter,  Mary  Astor,  Roger 
Pryor. 

—WANDERLUST - Guy  Kibbee,  Aline  McMahon. 

— WOMEN  ARE  BUM  NEWSPAPERMEN— Glenda  Farrell. 

- A  PRESENT  FROM  MARGATE - Kay  Francis,  Ian  Hunter. 

—PAGE  MISS  GLORY - Marion  Davies. 

—POLICE  ESCORT — J  ames  Cagney,  Phil  Regan. 

—MOLLY  AND  ME - Joe  E.  Brown. 

- LADY  IN  WAITING - Bette  Davis. 

- — LADY  WITH  A  BADGE - Kay  Francis,  George  Brent. 

( The  folloztring  pictures  are  due  on  1933-1934  contracts.  472- 
Powell-Francis;  455-H  award ;  756-Hoivard ;  7 57 -Robinson;  766-un- 
titled;  774-Brozvn  and  Blondell.) 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


pg.  39 


THE  CHECKUP— 2-Feb.-35 


A  Jay  Emanuel  Publication  Service 


Fox 

52]  F  UNDER  PRESSURE — AD - Edmund  Lowe,  Victor  Mc- 

Laglen,  Charles  Bickford,  Florence  Rice - Familiar - 64m. - 

I  -Feb. 

525  F  THE  COUNTY  CHAIRMAN — C — VT11  Rogers,  Berton 
Churchill,  Evalyn  Venable,  Stepin  Fetchit,  Louise  Dresser, 

Kent  Taylor - Ace  Rogers - 78m. - 1-Jan. 

526— F— CHARLIE  CHAN  IN  PARIS— MY— Warner  Oland, 
Mary  Brian,  Thomas  Beck,  Erik  Rhodes,  Minor  Watson,  John 
Miljan — Okay  Chan - 70m. - 1 -Jan. 

52  7— F— WHEN  A  MAN’S  A  MAN— W— George  O'Brien,  Dor¬ 

othy  Wilson,  Paul  Kelly - Good - 67m. - l-Feb. 

530  F  BABOONA — Jungle  film,  photographed  by  Mr.  and  Mrs. 
Martin  Johnson — Exploitable  material - 72m. - l-Feb 

53  I—  F— THE  LITTLE  COLONEL— CD— Shirley  Temple,  Lionel 

Barrymore,  Evelyn  Venable,  John  Lodge,  Bill  Robinson - Big 

dough — 80  m. — 2 -Feb. 

5  29  F  ONE  MORE  SPRING — CD Janet  Gaynor,  Warner 

Baxter,  Walter  King,  Jane  Barwell,  Grant  Mitchell,  Stepin 
Fetchit - Okay - 90m. - 2 -Feb. 

333  ^  LIFE  BEGINS  AT  40 — CD - Will  Rogers,  Richard  Crom¬ 

well,  Rochelle  Hudson,  Jane  Darwell,  Slim  Summerville,  George 

Barbier,  Charles  Sellon - Swell - 75m. - 2-Feb 

528— THUNDER  IN  THE  NIGHT— MD— Warner  Baxter,  Ketti 
Ga'l-an,  Herbert  Mundin,  Astrid  Allwyn. 

33^“  GREAT  HOTEL  MURDER Victor  McLaglen,  Edmund 

Lowe,  Rosemary  Aimes,  Mary  Carlisle,  William  Janney,  C. 
Henry  Gordon,  John  Wray,  Henry  O’Neill 
534— GEORGE  WHITE’S  SCANDALS— Alice  Faye,  Lyda  Roberti, 
James  Dunn,  Cliff  Edwards,  Ned  Sparks,  Stuart  Erwin,  George 
White,  Arline  Judge. 

333~HOLD  THAT  TIGER — Lew  Ayres,  Zasu  Pitts,  Walter  King, 
Claire  Trevor,  Jack  Haley,  Mitchell  and  Durant. 

5  b  HIGHWAY  ROBBERY - Spencer  Tracy,  Claire  Trevor. 

—DOUBTING  THOMAS - Will  Rogers.  Alison  Skipworth, 

Sterling  Holloway,  Andrew  Tombes,  Gail  Patrick,  Johnny 
Arthur,  Ruth  Warren,  Billie  Burke. 

—HEAVEN’S  GATE — Shirley  Temple,  Joel  McCrae,  Lyle  Tal¬ 
bot,  Rosemary  Ames,  Herbert  Mundin 

—THE  FARMER  TAKES  A  WIFE— CD— Janet  Gaynor, 
Spencer  Tracey. 

—NYMPH  ERRANT - Jack  Haley,  Alice  Faye,  Mitchell  and 

Durant. 

-  DANTES  INFERNO - Spencer  Tracey,  Claire  Trevor, 

Henry  B.  Walthall,  Nick  Foran,  Alan  Dinehart. 

——UNDER  THE  PAMPA  MOON - Warner  Baxter,  Ketti  Gal- 

lian. 

^  A  SMALL  WORLD — Spencer  Tracy,  Wendy  Barrie, 
r  rank  Melton,  Irving  Bacon,  Vivian  Tobin. 

—DICE  WOMAN - Claire  Trevor,  James  Dunn,  Jane  Withers, 

Mitchell  and  Durant. 

SECRET  LIVES - Mona  Barrie,  Gilbert  Roland. 

—THE  SONG  AND  DANCE  MAN— Alice  Faye,  James  Dunn. 

*10  RAISE - Edward  Everett  Horton,  Karen  Morley. 

—COWBOY  MILLIONAIRE— George  O’Brien 
—LITTLE  ANNIE  ROONEY— Jane  Withers. 


GB 

3404  F-  JACK  AHOY — C — Jack  Hulbert,  Nancy  O’Neil — Weak 

- 74m. - 2-Feb. 

3405  F<  EVERGREEN - MU — Jessie  Matthews — Pl'efasant - 83  m. 

- 2-Jan. 

3407—  F— THE  IRON  DUKE— COD— George  Arliss— Worthy 
production — 80m. —  I  -Feb. 

3409— F— MY  HEART  IS  CALLING— MU— Jan  Kiepura,  Marta 
Eggerth — Okay — 88m.  - 1  -Jan. 

34  \0  F  LOVER  DIVINE - MU - Marta  Eggerth,  Helen  Chand¬ 
ler, — Soothing - 1  -Feb 

3408—  PRINCESS  CHARMING— MU-Evelyn  Laye,  Henry  Wil- 

coxon. 

Liberty 

F  WITHOUT  CHILDREN - D - Marguerite  Churchill, 

Bruce  Cabot,  Evelyn  Brent,  Dickie  Moore,  Cora  Sue  Collins, 
Reginald  Denny - Fair - 81m. - Nov. 

F - SCHOOL  FOR  GIRLS - MD - Sidney  Fox,  Lois  Wilson, 

Anne  Shirley,  Lucile  La  Verne,  Paul  Kelly,  Dorothy  Lee, 
Lona  Andre,  Kathleen  Burke,  Russell  Hopton — Sell  feature 
names —  73m. — Sept. 

F  SWEEPSTAKE  ANNIE — C - Tom  Brown,  Marion  Nixon, 

Ine-r  Courtney.  Wera  Engels - Nice - 74m. - 2-Jan. 

THE  OLD  HOMESTEAD — Marv  Carlisle,  Lawrence  Gray, 
Dorothy  Lee,  Eddie  Nugent,  AVillard  Robertson,  Fuzzy 
Knight,  Lillian  Miles. 

DIZZY  DAMES - Marjorie  Rambeau,  Fuzzy  Knight,  Burton 

Churchill,  Florine  McKinney. 


Majestic 

— F — NIGHT  ALARM — MD — Bruce  Cabot,  Judith  Allen,  H. 
B.  Warner,  Sam  Hardy — High  rating  fire  yarn — 63m. — Oct. 
— F — THE  PERFECT  CLUE — MD — David  Manners,  Dorothy 
Libaire,  Skeets  Gallagher,  Betty  Blythe — Satisfactory — 62m. 
- 1  -Dec. 

- F MUTINY  AHEAD MD — Neil  Hamilton,  Kathleen 

Burke,  Noel  Francis,  Reginald  Barlow — Plenty  of  action — 65m. 
— 2-Feb. 

- THUNDER  IN  THE  STREETS - Don  Cook,  Irene  Hervey. 

Mascot 

_F— THE  MARINES  ARE  COMING— AD— William  Haines, 

Conrad  Nagel,  Esther  Ralston,  Armida,  Edgar  Kennedy - Neat 

little  picture. — 68m. — 2-Dec. 

— F — LITTLE  MEN — CL — Ralph  Morgan,  Erin  O'Brien- 
Moore,  Cora  Sue  Collins,  Junior  Durkin,  Frankie  Darro, 

Dickie  Moore,  Buster  Phelps. - Triumph - 78m. - 2-Dec. 

- MYSTERY  MOUNTAIN - (Serial) - Ken  Maynard,  Verna 

Hillie. 

- THE  MIRACLE  RIDER - (Serial) - Tom  Mix. 

— PHANTOM  EMPIRE — (Serial) — Gene  Autry,  Frankie 

Darro. 


Metro 

420 — F — VANESSA,  HER  LOVE  STORY — D — Helen  Hayes, 

Robert  Montgomery,  Otto  Kruger,  Lewis  Stone,  May  Robson - 

Well  produced - 94m. - l-Feb. 

507— A— BIOGRAPHY  OF  A  BACHELOR  GIRL— C— Ann 

Harding,  Edward  Everett  Horton,  Robert  Montgomery,  Edward 

Arnold,  Una  Merkel - Class  comedy - 83m. - l-Jan. 

5  I  6— F - AFTER  OFFICE  HOURS— CD — Clark  Gable,  Constance 

Bennett,  Stuart  Erwin,  Billie  Burke,  Hale  Hamilton,  Henry 

Armetta - In  the  money — 71m. — 2-Feb. 

523— F— THE  WINNING  TICKET—  C— Leo  Carrillo,  Ted  Healy, 

Louise  Fazenda,  Irene  Hervey - So-so  comedy - 72m. - l-Feb. 

526 F THE  NIGHT  IS  YOUNG MU Ramon  Novarro,  Evelyn 

Laye,  Edward  Everett  Horton,  Charles  Butterworth,  Una 

Merkel,  Don  Cook - Well  done - 83m. - 2-Dec. 

533 F DAVID  COPPERFIELD CL Lionel  Barrymore,  W. 

C.  Fields,  Madge  Evans,  Maureen  O'Sullivan,  Lewis  Stone, 

Frank  Lawton,  Edna  Mae  Oliver - Fine - 110m. - 2-Jan. 

543 - F - SEQUOIA - AD - Jean  Parker,  Russell  Hardie,  Samuel 

S.  Hinds,  Paul  Hurst - Different - 74m. - l-Feb. 

544 — F — SOCIETY  DOCTOR — MD — Chester  Morris,  Virginia 
Bruce,  Billie  Burke,  Ray  Walburn — Okay  Program — 66m. — 
2-Jan. 

545  F — SHADOW  OF  DOUBT — MY Virginia  Bruce,  Ricardo 

Cortez,  Constance  Collier,  Isabel  Jewell,  Arthur  Byron - Enter¬ 
taining  programmer — 75m. - 2-Feb. 

4  I  8 - RECKLESS - Jean  Harlow,  William  Powell,  Franchot  Tone, 

May  Robson,  Henry  Wadsworth,  Nat  Pendleton,  Ted  Healy. 

501 - VAMPIRES  OF  PRAGUE — Lionel  Barrymore,  Jean  Hersholt, 

Elizabeth  Allen,  Henry  Stephenson,  Donald  Meek,  Jessie 
Ralph,  Bela  Lugosi. 

504 - WEST  POINT  OF  THE  AIR— Wallace  Beery,  Robert  Young, 

Maureen  O’Sullivan,  James  Gleason,  Russell  Hardie. 

53  7 - NAUGHTY  MARIETTA - Jeanette  MacDonald,  Nelson 

Eddy,  Frank  Morgan,  Mary  Doran. 

546  - CASINO  MURDER  CASE - Paul  Lukas,  Rosalind  Russell, 

Ted  Healy,  Isabel  Jewell,  Nat  Pendleton,  Fred  Kohler,  Russell 
Hopton. 

- PUBLIC  ENEMY  No.  2 - Charles  Butterworth,  Una  Merkel, 

Nat  Pendleton,  Eugene  Pallette,  Eddie  Nugent,  Claude  Gill- 
ingwater,  Robert  McWade,  Ruth  Selwyn. 

- TIMES  SQUARE  LADY - Robert  Taylor,  Virginia  Bruce, 

Helen  Twelvetrees,  Isabell  Jewell,  Nat  Pendleton,  Raymond 
Hatton,  Fred  Kohler,  Russell  Hopton. 

—MUTINY  ON  THE  BOUNTY— Clark  Gable,  Robert  Mont¬ 
gomery.  Charles  Laughton. 

- MERRILY  WE  ROLL  ALONG - William  Powell,  Myrna  Loy, 

Lionel  Barrymore. 

—LIFE  OF  JOAQUIN  MURIETTA— Leo  Carrillo.  Joseph 
Spurin-Caleia. 

—A  NIGHT  AT  THE  OPERA - Four  Marx  Brothers. 

- GOLD  EAGLE  GUY - Wallace  Beery. 

— CHINA  SEAS - Clark  Gable,  Jean  Harlow,  Wallace  Beery. 

—MAN  OF  THE  WORLD — Paul  Lukas. 

—THE  WOMAN  WHO  STAYED  YOUNG— Mady  Christians. 

- NO  MORE  LADIES - loan  Crawford. 

- ANNA  KARENINA - Greta  Garbo,  Fredric  March. 

( The  following  pictures  are  still  due  on  1933-1934  contracts.  409- 
Crawford ;  401-MacDonald ;  412-Durante ;  418-Harlow;  420-Hayes; 
426-Shearer;  431-Beery  and  Gable;  433-Harlow  and  Gable;  437-Soviet; 
439-Tivo  Thieves.) 


pg.  40 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


A  Jay  Emanuel  Publication  Service 


THE  CHECKUP— 2-Feb.-35 


Monos  ram 

3003 - F - THE  NUT  FARM - F - Wallace  Ford,  Joan  Gale,  Flor¬ 

ence  Roberts,  Oscar  Apfel,  Betty  Alden — Plenty  of  laughs — 
68m. —  1  -Feb. 

30M — F — MILLION  DOLLAR  BABY — C — Ray  Walker,  Jimmy 

Fay,  Arline  Judge,  George  Stone - Good  nabe  bet — 64m. - 

I  -Jan. 

3014 - A - SING  SING  NIGHTS - MD - Conway  Tearle,  Hardie 

Albright,  Boots  Mallory,  Mary  Doran,  Berton  Churchill - 

Holds  Interest — 60m. —  1 -Dec. 

3018— F— WOMEN  MUST  DRESS— D— Minna  Gombell,  Hardie 
Albright,  Gavin  Gordon,  Suzanne  Kaaren,  Arthur  Lake — 
Selling  opportunity — 76m. —  1-Feb. 

3022— F— THE  MYSTERIOUS  MR.  WONG— MD— Bela  Lugosi, 
Arline  Judge,  Wallace  Ford - Okay  meller - 60m. - 1-Feb. 

3025 — F — THE  MYSTERY  MAN - CD - Robert  Armstrong,  Max¬ 
ine  Doyle,  Henry  Kolker,  Leroy  Mason -  Okay — 67  m. — ‘2 -Feb. 

3032 - F - TEXAS  TERROR - W — John  Wayne,  Lucille  Browne, 

LeRoy  Mason,  George  Hayes — Usual  Wayne  western - 51m. - 

2-Feb. 

3034— F— ’NEATH  ARIZONA  SKIES— W— John  Wayne,  Sheila 
Terry,  George  Hayes,  Yakima  Canutt — Hard  riding — 58m. — 
2-Dec. 

303  7— F— LAWLESS  FRONTIER— W— John  Wayne,  Sheila  Terry, 
Yakima  Canutt - Satisfactory - 58m. - 2 -Jan. 

3017 - THE  GREAT  GOD  "GOLD — RD - Sidney  Blackmer,  Martha 

Sleeper,  Edwin  Maxwell,  Regis  Toomey,  Maria  Alba,  Gloria 
Shea. 

- THE  DESERT  TRAIL - John  Wayne,  Mary  Kornman,  Paul 

Fix,  Lafe  McKee,  Eddie  Chandler. 

— RECKLESS  ROMEOS - CD — Robert  Armstrong,  William 

Cagney. 

Pa  ramount 


— STOLEN  HARMONY — Ben  Bernie,  George  Raft,  Grace 
Bradley,  Lloyd  Nolan. 

— MISSISSIPPI — Bing  Crosby,  W.  C.  Fields,  Joan  Bennett, 
Queenie  Smith,  Gail  Patrick,  Molasses  'n’  January,  John  Miljan. 
— McFADDEN’S  FLATS — Walter  C.  Kelly,  Andy  Clyde,  Jane 
Darwell,  Betty  Furness,  Richard  Cromwell,  George  Barbier. 

- SAILOR  BEWARE - Bing  Crosby,  Carole  Lombard,  Edward 

Craven. 

— -MIRACLE  IN  49TH  STREET - Noel  Coward,  Martha  Sleep¬ 

er,  Stanley  Ridges,  Hope  Williams,  Alexander  Woolcott. 

—BIG  BROADCAST  OF  1935 - Jack  Oakie,  George  Burns, 

Gracie  Allen,  Lyda  Roberti. 

—FOUR  HOURS  TO  KILL - Richard  Barthelmess,  Helen  Mack, 

Roscoe  Karns,  Ray  Milland,  Gertrude  Michael. 

- ROSE  OF  THE  RANCHO - Kitty  Carlisle,  Leon  Errol. 

_ MORNING,  NOON  AND  NIGHT— Sylvia  Sidney,  Herbert 

Marshall,  Gertrude  Michael. 

- ANNAPOLIS  FAREWELL - Sir  Guy  Standing,  Fred  Mac- 

Murray. 

— PARIS  IN  SPRING - Mary  Ellis,  Tullio  Carminati,  Ida  Lupino, 

Lynne  Overmann. 

- LOVE  IN  BLOOM - George  Burns,  Gracie  Allen,  Joe  Mor¬ 
rison,  Dixie  Lee,  J.  C.  Nugent,  Mary  Foy,  Richard  Carle. 

- FEDERAL  DICK — Cary  Grant,  Elissa  Landi. 

- CRAZY  PEOPLE - George  Burns,  Gracie  Allen. 

- GAMBLER  MAXIM - George  Raft. 

— PLAYING  AROUND - Jack  Oakie,  Kitty  Carlisle. 

- SO  RED  THE  ROSE - Fred  Stone,  Pauline  Lord. 

- PEOPLE  WILL  TALK - Mary  Boland,  Charles  Ruggles. 

—SAILOR  BEWARE — Bing  Crosby,  Carole  Lombard. 

- GUNS - Sylvia  Sidney,  Fred  MacMurray. 

- THE  BRIDE  COMES  HOME - Claudette  Colbert. 

—ACCENT  ON  YOUTH - Sylvia  Sidney,  Herbert  Marshall. 

—THE  GLASS  KEY - George  Raft,  Edward  Arnold. 

—GIVE  US  THIS  NIGHT - Sylvia  Sidney,  Sir  Guy  Standing. 

— COLLEGE  SCANDAL — Helen  Mack. 


3422 - F - ONE  HOUR  LATE - CD - Joe  Morrison,  Helen  Twelve- 

trees,  Arline  Judge,  Ray  Walker,  Charles  Sellon,  George  E. 
Stone — Sell  Morrison — 69m. —  1-Dec. 

3424—  F— WINGS  IN  THE  DARK— MD - Myrna  Loy,  Ca.ry  Grant, 

Hobart  Cavanaugh — Better  than  average - 67m — .1-Feb. 

3426— F— THE  GILDED  LILY— CD— Claudette  Colbert,  Fred 

MacMurray,  C.  Aubrey  Smith,  Luis  Alberni,  Ray  Milland - 

Okay - 85  m. - 2-Jan. 

342  7— F— LIVES  OF  A  BENGAL  LANCER— MD — Mary  Cooper, 
Franchot  Tone,  Richard  Cromwell,  Guy  Standing,  Kathleen 
Burke,  Monte  Blue — Big — 105m. — 2-Jan. 

3428— F— ROCKY  MOUNTAIN  MYSTERY — W— Randolph  Scott, 
Chic  Sale,  Mrs.  Leslie  Carter,  Kathleen  Burke - Fair - 65m. - 

1- Feb. 

3429 - A - RUMBA - D - George  Raft,  Carole  Lombard,  Margo, 

Lynne  Overman,  Monroe  Owsley — Must  be  sold — 75m.— I - 
Feb. 

3430—  F— ALL  THE  KING’S  HORSES — MU— Carl  Brisson,  Edward 
Everett  Horton,  Eugene  Pallette,  Mary  Ellis,  Katherine  De- 
Mille — Ace  Musical — 84m. — 2-Feb. 

3431 —  F - RUGGLES  OF  RED  GAP — C - Charles  Laughton,  Mary 

Boland,  Charles  Ruggles,  Zasu  Pitts,  Roland  Young,  Maude 
Eburne,  Leila  Hyams,  Lucien  Littlefield — Very  good - 94m. - 

2- Feb. 

- F - CAR  99 - AD- — Fred  MacMurray,  Sir  Guy  Standing, 

Ann  Sheridan-Satisfactory - 74m . - 2 -Feb. 

3425 —  ONCE  IN  A  BLUE  MOON — CD — Jimmy  Savo,  Whitney 
Bourne,  Cecilia  Loftus,  Michael  Dalmatoff. 

—THE  DEVIL  IS  A  WOMAN— Marlene  Dietrich,  Cesar 
Romero,  Lionel  Atwill,  Edward  Everett  Horton,  Alison  Skip- 
worth. 

- HOW  AM  I  DOING? - Mae  West,  Paul  Cavanaugh,  Janet 

Beecher,  Monroe  Owsley,  Dewey  Robinson,  Joe  Twerp,  Grant 
Withers. 

— TWO  FOR  TONIGHT — Bing  Crosby,  Miriam  Hopkins,  Jack 
Oakie,  Roscoe  Karns,  Lyda  Roberti,  William  Frawley,  Lynn 
Overmann. 

- HOLD  ’EM  YALE - Patricia  Ellis,  William  Frawley,  Larry 

--Crabbe,  Warren  Hymer,  George  Barbier,  George  E.  Stone, 
Andy  Devine. 

— THE  CRUSADES - Henry  Wilcoxon,  Loretta  Young,  Ian 

Keith,  Peero  de  Cordoba,  Joseph  Schildkraut,  Hobart  Bos- 
worth,  William  Farnum,  Katherine  DeMille. 

— THE  MILKY  WAY - Jack  Oakie,  Adolphe  Menjou,  Gertrude 

Michael,  Roscoe  Karns,  Betty  Furness,  Edward  Everett  Horton. 

— YOU  GOTTA  HAVE  LOVE — Cary  Grant,  Carole  Lombard, 
Henry  Wilcoxson. 

PRIVATE  WORLDS — Claudette  Colbert,  Charles  Boyer, 

Joan  Bennett,  Joel  McCrea,  Guinn  Williaims,  Sam  Hinds. 

ANYTHING  GOES - W.  C.  Fields,  Bing  Crosby,  Queenie 

Smith. 

For  the  sake  of  accuracy,  please  check  running 
and  local  cutting  often  results  in  differences  of 
attempt  is  made  to  keep  running  time  accurate 


Radio 

513 _ F _ SILVER  STREAK - AD - Sally  Blane,  Charles  Starrett, 

Hardie  Albright,  William  Farnum,  Irving  Pichel — Exploitation 
opportunity — 86m. —  1  -Dec. 

5  I  6 _ F _ WEST  OF  THE  PECOS - AD — Richard  Dix,  Martha 

Sleeper,  Fred  Kohler,  Louise  Beaver,  Maria  Alba — High  rating 
action  drama — 68m.: — 1-Dec. 

518 — F — ROMANCE  IN  MANHATTAN - CD — Francis  Lederer. 

Ginger  Rogers,  Arthur  Hohl,  Jimmy  Butler — Nice  program — 
77m. —  1-Dec. 

519 F — GRAND  OLD  GIRL — CD — May  Robson,  Fred  Mac¬ 
Murray,  Mary  Carlisle,  Etienne  Girardot,  Hale  Hamilton,  Alan 
Hale,  Gavin  Gordon — Decidedly  okay — 78m. — 2-Dec. 

520 —  A — ENCHANTED  APRIL — CD — Ann  Harding,  Frank 
Morgan,  Reginald  Owen,  Katherine  Alexander,  Ralph  Forbes, 
Jane  Baxter,  Jessie  "Ralph — Sell  names — 82m. — 2-Dec. 

521 —  A - GIGOLETTE — D - Adrienne  Ames,  Ralph  Bellamy,  Don¬ 

ald  Cook,  Robert  Armstrong,  Harold  Waldridge,  Dewey  Rob¬ 
inson - Weak - 67m. - 2-Feb. 

522 —  F — MURDER  ON  A  HONEYMOON — MY — Edna  Mae 

Oliver,  James  Gleason,  Lola  Lane,  George  Meeker - Okay 

program - 75m. - 1  -Feb. 

523 —  F - CAPTAIN  HURRICANE - CD — James  Barton,  Helen 

Mack,  Helen  Westley,  Henry  Travers,  Doug  Walton - So-so - 

74m. - 2-Feb. 

524  - F - ROBERTA — MU - Irene  Dunne,  Fred  Astaire,  Ginger 

Rogers,  Randolph  Scott,  Helen  Westley,  Claire  Dodd - In  the 

money — 84  m. — 2-Feb. 

525  - DOG  OF  FLANDERS - Frankie  Thomas,  O.  P.  Heggie, 

Henry  Kolker,  Nella  Walker,  Reginald  Balrlow. 

526  - LADDIE - John  Beal,  Gloria  Stuart,  Gloria  Shea,  Charlotte 

Henry,  Virginia  Weidler,  Donald  Crisp,  Willard  Robertson, 
Dorothy  Peterson. 

- BECKY  SHARP - Miriam  Hopkins,  Mrs.  Leslie  Carter,  Alan 

Mowbray,  G.  P.  Huntley,  Jr.,  Charles  Coleman,  Nigel  Bruce, 
Billie  Burke,  Doris  Lloyd. 

— VILLAGE  TALE — Randolph  Scott,  Kay  Johnson,  Dorothy 
Burgess,  Guinn  Williams,  Donald  Meek,  Janet  Beecher,  Robert 
Barralt,  Andy  Clyde,  Edward  Ellis. 

—THE  NITWITS - Wheeler  and  Woolsey,  Betty  Grable, 

Etienne  Girardot,  Sleep  ’n’  Eat. 

- STRANGERS  ALL - May  Robson,  Preston  Foster,  Florine 

McKinney,  William  Bakewell. 

- SPRING  IN  PARIS - Anne  Shirley,  O.  P.  Heggie,  Helen 

Westley,  Trent  Durkin,  Elizabeth  Patterson,  Etienne  Girardot. 

- BREAK  OF  HEARTS' — Katherine  Hepburn,  John  Beal, 

Charles  Boyer. 

—STAR  AT  MIDNIGHT— William  Powell,  Ginger  Rogers, 
Gene  Lockart,  Leslie  Fenton,  Ralph  Morgan. 

time  with  your  local  exchange.  Re-editing 
minutes  from  time  indicated  above.  Every 
but  local  checking  is  absolute  insurance.  qq> 


THE  CHECKUP— 2-Feb.-35 


A  Jay  Emanuel  fublication  Service 


- TOP  HAT - Fred  Astaire,  Ginger  Rogers,  Helen  Broderick, 

Erik  Rhodes,  Eric  Blore. 

- HOORAY  FOR  LOVE - Patsy  Kelly,  Fred  Keating,  Lionel 

Stander. 

- SHE - Helen  Gahagan,  Nigel  Bruce. 

— THE  INFORMER - Heather  Angel,  Victor  McLaglen. 

— FRECKLES — Anne  Shirley. 

United  Artists 

— F — THE  MIGHTY  BARNUM — CD — Wallace  Beery,  Janet 
Beecher,  Adolphe  Menjou,  Virginia  Bruce,  Rochelle  Hudson, 
— Ace  Hit — 102m. — Aug. 

— A — NELL  GWYN — COD — Anna  Neagle,  Cedric  Hardwicke 
— Restricted —  75m . — Aug. 

- A— THUNDER  IN  THE  EAST - Formerly  The  Battle - D— 

Charles  Boyer,  Merle  Oberon,  Betty  Stockfield,  John  Loder - 

Impressive - 84m. - 1  -Dec. 

- F - CLIVE  OF  INDIA - MD - Ronald  Colman,  Loretta 

Young,  Colin  Clive,  Francis  Lister,  Cesar  Romero,  C.  Aubrey 

Smith,  Montague  Love — Big - 92m. —  I -Feb. 

- F - THE  RUNAWAY  QUEEN - CD - Anna  Neagle,  Fernand 

Graavey - Handicapped - 69m. - 1  -Feb. 

_F— THE  SCARLET  PIMPERNEL— COD— Leslie  Howard, 
Raymond  Massey,  Merle  Oberon,  Joan  Gardner,  Anthony 
Bushnell — Well  done - 94m. —  I -Feb. 

- PRODUCTION  No.  5 - Charles  Chaplin,  Paulette  Goddard, 

Carter  De  Haven,  Henry  Bergman. 

— THE  CALL  OF  THE  WILD— Loretta  Young,  Clark  Gable, 
Jack  Oakie,  Edward  Arnold,  Reginald  Owen,  Katherine 
DeMille. 

- FOLIES  BERGERE— MU Maurice  Chevalier,  Merle 

Oberon,  Olin  Howland,  Walter  Byron,  Eric  Blore,  Gilbert 
Emery. 

- LES  MISERABLES - Fredric  March,  Charles  Laughton,  Ro¬ 
chelle  Hudson,  Jessie  Ralph,  Eley  Malyon. 

— WEDDING  NIGHT — Anna  Sten,  Gary  Cooper,  Helen  Vin¬ 
son,  Ralph  Bellamy. 

- CARDINAL  RICHELIEU - George  Arliss,  Francis  Lister, 

Edward  Arnold. 

— CONGO  RAID — MD — Leslie  Banks,  Paul  Robeson,  Nina 
McKinney. 

- BARBARY  COAST - Miriam  Hopkins. 

—BREWSTER’S  MILLIONS — Ja  ck  Buchanan,  Lily  Damita. 

Universal 

8003 - F — THE  GOOD  FAIRY - C — Margaret  Sullavan,  Frank 

Morgan,  Herbert  Marshall,  Reginald  Owen,  Eric  Blore - Very 

good  comedy - 89m. - 2-Feb. 

8008 —  F— NIGHT  LIFE  OF  THE  GODS — C— Peggy  Shannon. 
Alan  Mowbray,  Florine  McKinney,  Richard  Garle,  Gilbert 
Emery,  Henry  Armetta — Must  be  sold  heavily — 79m. — 2-Dec. 

8024 — F — MYSTERY  OF  EDWIN  DROOD—MD— Claude  Rains, 
Douglass  Montgomery,  Heather  Angel,  David  Manners,  Valerie 
Hobson — Well  done — 85m. —  1-Feb. 

8025 F— I’VE  BEEN  AROUND— CD— Chester  Morris,  Rochelle 

Hudson,  Phyllis  Brooks,  G.  P.  Huntley,  Jr. - Misses - 74m. - 

I -Jan. 

8028— A— THE  MAN  WHO  RECLAIMED  HIS  HEAD— D— 

Claude  Rains,  Joan  Bennett,  Lionel  Atwill,  Baby  Jane,  Henry 
O’Neill,  Wally  Ford,  Henry  Armetta — Must  be  ballyhooed — 
80m. — 2-Dec. 

8031—  F— RENDEZVOUS  AT  MIDNIGHT— MY— Ralph  Bellamy, 

Valerie  Hobson,  Edgar  Kennedy — Program - 62m. — 2-Feb. 

8032 —  A— A  NOTORIOUS  GENTLEMAN — MD — Charles  Bick¬ 
ford,  Helen  Vinson,  Sidney  Blackmer - Above  average — 75m. 

—  1-Feb. 

8036— F — STRAIGHT  FROM  THE  HEART— CD — Mary  Astor, 

Roger  Pryor,  Baby  Jane Programmer — 72m. 1-Feb. 

- F - LIFE  RETURNS - D - Lois  Wilson,  Onslow  Stevens, 

George  Breakston,  Valerie  Hobson - To  be  sold - .  .m. - 

1  -Jan. 

8001 - SHOWBOAT - Irene  Dunne. 

8002— SUTTER’S  GOLD. 

8005— THE  GREAT  ZIEGFELD— William  Powell,  Harriet  Hoctor, 
Shaw  and  Lee,  Fanny  Brice. 

8009—  THE  BRIDE  OF  FRANKENSTEIN— Boris  Karloff,  Valerie 
Hobson,  Colin  Clive,  Elsa  Lanchester,  Una  O’Connor,  E.  E. 
Clive,  O.  P.  Heggie. 

8012 - MR.  DYNAMITE - Edmund  Lowe,  Jean  Dixon,  Victor  Var- 

coni,  Verna  Hillie,  Esther  Ralston,  Robert  Gleckler,  Minor 
Watson,  Matt  McHugh,  Ja  meson  Thomas. 

80  1  3 — PRINCESS  O’HARA— Jean  Parker,  Chester  Morris. 

8019 - TRANSIENT  LADY - Henry  Hull,  Gene  Raymond,  Frances 

Drake,  June  Clayworth,  Spencer  Charters,  Clark  Williams. 


8023— IT  HAPPENED  IN  NEW  YORK - Hugh  O’Connell,  Ger¬ 

trude  Michael,  Lyle  Talbot,  Heather  Angel. 

8083— THE  CRIMSON  TRAIL— W— Buck  Jones,  Sally  Ann 
Young. 

—WEREWOLF  OF  LONDON— Henry  Hull,  Valeria  Hobson, 
Warner  Oland,  Lester  Matthews. 

—THE  BAD  MAN  FROM  SILVER  CREEK— Buck  Jones. 

— DIAMOND  JIM — Edward  Arnold. 

—THE  GREAT  IMPERSONATION — Edmund  Lowe. 

- THE  RAVEN - Bela  Lugosi,  Boris  Karloff. 

— JUST  WE  TWO — Hugh  O’Connell,  Jean  Dixon. 

—THE  SHOWDOWN— Buck  Jones,  Marion  Shilling. 

Miscellaneous 

— F — IWRTH  OF  A  NEW  AMERICA — Compiled  feature  with 
musical  score  and  running  talk  by  Alois  Havrilla,  including 
war  scenes,  New  Deal  material,  etc. — Ballyhoo  opportunity — 
72m. — 2-Jan. 

—F— COURAGE  OF  THE  NORTH— AD— John  Preston,  Wil¬ 
liam  Desmond,  Dynamite,  June  Love — Plenty  of  action — 55m. 
-1-Feb. 

_F— WHEN  LIGHTNING  STRIKES— AD— Francis  X.  Bush¬ 
man,  Jr.,  Alice  Dahl,  William  Desmond — Good  dog  show — 
J>  1  m. - 1  -Feb. 

— F— THE  COWBOY  AND  THE  BANDIT— W— Rex  Lease, 
Jeanette  Morgan,  William  Desmond,  Franklyn  Farnum,  Wally 
Wales - Usual  western - 58m. - 1-Feb. 

— F — LOSER’S  END - W — Jack  Perrin,  Tina  Menard,  Rose¬ 

mary  Joye,  Jimmy  Aubrey — Okay  outdoor  drama — 59m. — 

1- Feb. 

— A — WAR  IS  A  RACKET — D — Compilation,  with  inquir¬ 
ing  type  of  interview,  showing  attitude  of  various  people  on 

munitions  question - Front  page - 63m. - 1 -Jan. 

— F — FEDERAL  AGENT — MD — Bill  Boyd,  Irene  Warne,  Don 
Alvarado,  George  Cooper — Average  inde  meller — 58m. — 

1  -Jan. 

— F — MILLION  DOLLAR  HAUL — AD — Tarzan,  the  dog, 

Reed  Howes,  Janet  Chandler,  William  Farnum - Usual  dog 

story - 5  8m. - 2-Feb. 

- F - THE  FIGHTING  PILOT - AD - Richard  Talmadge,  Ger¬ 
trude  Messinger,  Robert  Frazer — Good  action  show - 60m. — 

2- Feb. 

— F - NORTHERN  FRONTIER— AD— Kermit  Maynard,  Elea¬ 
nor  Hunt,  J.  Farrel  MacDonald,  Russel  Hopton - Okay — 58m. 

2-Feb. 

- F - BIG  CALIBRE — W - Bob  Steele,  Peggy  Campbell,  John 

Elliott — Okay — 58m. - 2-Feb. 

— F — THE  WOLF  RIDERS — W — Jack  Perrin,  Nancy  Deshon, 

Lafe  McKee - Usual  Perrin - 60m. - 2-Feb. 

_F— BORDER  VENGEANCE - W— Reb  Russell,  Mary  Jane 

Carey,  “Rebel,”  the  horse —  Okay  Russell - 58m. - 2-Feb. 

- F - MAN’S  BEST  FRIEND - AD - Mary  McLaren,  Light¬ 
ning,  the  dog — Satisfying  dog  yarn — 61m. —  I -Feb. 

- F - BEAST  OF  BORNEO - D - John  Preston,  Mae  Stuart, 

Eugene  Sigaloff — Exploitation  opportunity — 65m. —  1-Feb. 

— F — HIGH  SCHOOL  GIRL - D — Cecilia  Parker,  Crane  Wil¬ 

bur,  Helen  MacKellar — Bally  opportunity — 58m. —  1-Feb. 
_F— COWBOY  HOLIDAY — W—  Guinn  Williams,  Janet 
Chandler,  John  Elliott — Not  bad — 56m. —  1-Feb. 

— A — DEALERS  IN  DEATH — Compilation  of  material  deal¬ 
ing  with  armament  problems — Front  page — 68m. —  1-Dec. 
_F— THE  UNCONQUERED  BANDIT — W — Tom  Tyler,  Lil¬ 
lian  Gilmore - Okay  western - 60m. - 2-Jan. 

— F — CALLING  ALL  CARS — MD — Jack  LaRue,  Lilian  Miles, 

Harry  Holman - Okay  action  stuff - 60m. - 2-Jan. 

- GO-GET-IT-HAINES - Bill  Boyd,  Sheila  Terry,  Eleanor 

Hunt,  Leroy  Mason,  Lee  Shumway. 

- DEVIL’S  CANYON - W - Noah  Beery,  Jr.,  Miami  Alvarez, 

Fred  Church,  William  Desmond.  < 

Foreign 

— A — 3  SONGS  ABOUT  LENIN — D — Russian  film  paying 
homage  to  Lenin — Art  Stuff — 64m. —  I -Dec. 

— F — WALTZ  TIME  IN  VIENNA — MU — Willy  Fritsch,  Renate 
Muller — For  restricted  list — 74m. —  I -Dec. 

— F — DON  QUIXOTE — CL — Feodor  Chaliapin,  George 

Robey,  Sydney  Fox — Restricted — 78m. —  1-Jan. 

— A — THE  WANDERING  JEW — CL — Conrad  Veidt,  Anne 
Grey,  Dennis  Hoey — Must  be  seen — 81m. —  !-Feb. 

_A— SCOTLAND  YARD  MYSTERY— MY— Sir  Gerald  Du 

Maurier,  George  Curzon,  Belle  Crystal  (British) - Sell  the 

title — 70m. — Nov. 

— A — MADAME  BOV  ARY — D — French  cast  in  French  drama 
with  English  titles — Restricted — 98m.  —  1-Dec. 


Pg-  42 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


DROP  EVERYTHING 


Febl5'35  pg.  43 


Get  a  nationwide  slant  on  mo¬ 
tion  picture  theatre  management. 
Confer  with  fellow-exhibitors  on 
showmanship  problems.  Hear 
well-known  authorities  discuss 
different  phases  of  your  business. 
Enjoy  a  corking  entertainment 
program  . . .  plan¬ 
ned  by  experts. 


for  the  15th  ANNUAL 

PT-Ol 

CONVENTION 

at  the 

Roosevelt  Hotel 

New  Orleans 

Feb.  25th,  26th,  27th,  28th 


Eat  at  world-famous  restaur¬ 
ants  with  food  specialties  from 
all  over  the  globe.  Stay  over, 
if  you  wish,  for  the  gala  Mardi 
Gras  celebration.  And  you  can 
do  all  this  at  specially  -  reduced 
rail  and  hotel  rates.  •  Make 

your  hotel  res¬ 
ervations  now! 


For  further  details  consult  the 

Motion  Picture  Theatre  Owners  of  America 

1600  Broadway  New  York  City 


Febl5'35  b.c. 


CHAMPION  KEATON 

INS  IN  STRAIGHT  LAUGHS 


The  champ  is  back  for  his  first  appear¬ 
ance  of  the  season.  And  it’s  a  laugh- 
to-a-finish  bout  that  will  throw  any 
audience.  Buster  has  never  made  a 
featurette  that  licks  this  one  for  real 
belly  laughs.  A  regular  rib-wrecking 
riot  of  hill-billy  rasslers. 


\nd  here’s  another  home  run  laugh 
ockdolager  coming  soon . 


ONE  RUN  ELMER 


BUSTER 

KEATON 


Palooka 

L,  Paducah 

with  the  whole  Keaton  family — Pa,  Ma  and 
Sister  Louise  —  together  for  the  first  time 
on  stage  or  screen. 

Directed  by  Charles  Lamont 


Very  good... A  Comedy 
of  unusual  quality,  re¬ 
plete  with  real  laughs . . . 
It  is  forthright,  straight 
comedy,  and  funny. 

—Motion  Picture  Herald 


This  looks  like  the  fun¬ 
niest  short  that  Buster 
Keaton  has  made  in  some 
time  . . .  The  wind-up  is  a 
wrestling  match.  This 
should  have  audiences 
roaring. 

—Motion  Picture  Daily 


Very  amusing.  This  is  a 
hilarious  two-reeler 
bbout  a  mountaineer 
family  which  decides  td 
abandon  moonshining 
and  exploit  the  strength 
of  Dewey  Robinson,  one 
of  the  sons,  who  is  pitted 
against  Bull  Montana  in 
a  wrestling  match.  The 
family  life  of  the  moun¬ 
taineers  is  a  funny  trav¬ 
esty  and  the  antics  in  the 
wrestling  ring  are  on  a 
par.  -Film  Daily 


PRESENTED  BY 


VOL  17-No.  5  PHILADELPHIA,  MARCH  1,  1935  Price,  15  Cents 


FIRST  DIVISION 

EXECUTIVE  OFFICES— RADIO  CITY,  N.  Y.  HARRY  H.  THOMAS,  President.  BRANCHES  EVERYWHERE 

Entered  as  second-class  matter  September  11,  1924,  at  the  post  office  at  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879.  Published  Semi-Monthly  at  219  N.  Broad  St.,  Phi  la. 


I 


$1,000,000  IN  SHOWMANSHIP 


Mar  1T 35  pg.  2 


STARRING 

MINNA  GOMBELL 

with 

GAVIN  GORDON 

HARD  I  E  ALB  Rl  G  H  T 

and  ROBERT  LIGHT 

• 

Directed  by  Reginald  Barker  •  A  Mrs.  Wallace 
Reid  Production  •  Story  and  Screen  Play 
by  Dorothy  Reid  and  Edmund  Joseph 

WITH  THE  WINNERS  OF 
THE  RECENT  NATIONAL 
SCREEN  STAR  CONTEST 

Presented  by 

MONOGRAM  PICTURES 


Modern  Merchandising  Tie-up 

Cooperative  campaign  with  over  500 
big  department  stores. 


Celanese  Dress  Tie-up 

Advertising  and  publicity  breaks  with 
leading  stores  throughout  country 


PRE-SOLD  THROUGH  THE  FOLLOWING  TIE-UPS 


Cooperative  Campaign 

Display  material  and  accessories  for 
dealers  tying-up  contest  and  "Women 
Must  Dress"  with  Agfa-Ansco  products. 


Screen  Star  Contest 

National  Agfa-Ansco  tie-up  backed  by 
extensive  advertising  campaign  in  lead¬ 
ing  fan  magazines  and  newspapers. 


Distributed  by  FIRST  DIVISION  EXCHANGES/  Inc./  1240  Vine  Street 


0 


ACTUALLY  TOPPING  DEVIL  DOGS , 

Mar  1 1 35  pg.  4  - 

Sensational  N.  Y.  Premiere  Matched  by  Be 


LOOK  AT  THESE  AMAZING  COMPARISONS  WITH 


FAMOUS  HOUSES  FROM  COAST  TO  COAST  DUPLICATED  THESE  FF 


// 


and  "S«s 


MORNING,  NOON 


AND  NIGHT,  BLOCK-LONG  LINES 

No  wonder  Ann’s  turni  ij 

Look  what  New  York  papers  say  abo^j 

“‘Sweet  Music’  a  hit,  Rudy  Vallee  a  star!  Three  rousing 
cheers  for  Warner  Bros.” — N.  Y.  American 

“Rollicking,  tuneful,  hilarious.  A  Rudy  which  should 
send  the  Vallee  Fan  Clubs  into  ecstasies.” — Mirror 

“Rudy’s  most  ambitious  and  most  promising  picture.” 

— Daily  News 


HELD  OVER 
of  course 
ON  B’WAY 


Congratulations  from  9,000 
Happy  First-Nighters  to  Rudy  and 

ANN  DVORAK 

Ned  Sparks  .  Helen  Morgan 
Robert  Armstrong  .  Allen 
Jenkins  •  Alice  White  .  Joe 
Cawthorn  .  A1  Shean  .  The 
Connecticut  Yankees  •  Frank 
&  Milt  Britton  Band  .  The 
Six  Famous  Composers 
Bobby  Connolly  and 
DIRECTOR  AL  GREEN 


NZIED  N.  Y.  STRAND  PREMIERE  SCENES  OVER  THE  WEEK-END 


ELL  THE  STORY  OF  RUDY’S  NEW  BOX-OFFICE  PERSONALITY 


handsprings! 


sr  and  Rudy  in  'Sweet  Music" 


k  thoroughly  diverting  song-and-dance  entertainment, 
allee  is  excellent —World-Telegram 

parkling  addition  to  the  series  of  musical  hits  devised 
y  Warner  Bros.  Definitely  establishes  Rudy  as  a 
:reen  personality.” — Eve.  Journal 

/ill  delight  Rudy’s  enthusiasts.”— Hera  Id-Tribune 


makes 


MUSIC 


Music"  has  made  Rudy  Vallee! 


FLIRTATION  WALK  AND  DAMES ! 

Mar  1 T  3  5  pg.  5 

ton, Washington,  Portland,  and  Other  Keys 
HE  BIGGEST  HITS  OF  THE  PAST  SIX  MONTHS! 


AUGH  PANIC 
IN  ANY 
THEATRE! 


I 


WILL  GET 
EVERY 

ENTERTAINMENT 
DOLLAR  IN 
EVERY  TOWN! 


mm 


IN  THE 


m 


> 


*  ^ 

;  'VV  • 


mm 


Ja^kon^ 


,  -picVJres  C0TP» 

Solurnb1*  A„enue 
729  Sevang 
He*  YorVc  City 

Genti^en: 

nndor8erent  ads  on  •  r^T^TW7 

Vour  endor  picture  G _ ^ 

_  f„r  enough*  _ . _ —  < - 

didn’t  g° _  — — - — "T^Tto«n*  ^ 

-  -"l~* 

^  tnat  I’®  3US  collie  *>r  a  - 

Sincerely* 


W 


mm 


.. 

r 

» 


*  *■  a.-  - 


SSgg 


% 


f  ■  : 


v/s 


V.) 


ctWBAtr"?“^rii£-af- 

Sfcw,  HOSt°~B,o0 

c°iuabf»  B. 

ea-l-s:.-- 

Canti«»n; 

X  iav'®  Just 

31  ee90  *-»_ 

™.oNa  0r7‘"e  «*  «««„. 
*  - _  he  ^y  thf 


3bE5, 


v£N£r 


6  7  ary 


Mar  1 T  3  5  pg.  6 


-AND  THESE  ARE  ONLY  TWO  OF  THE  RAVES 
ROM  SMART  SHOWMEN  AS  EXHIBITORS 
VERYWHERE  SHOUT  THEIR  PRAISES  OF 


EDWARD  <i  ROBINtON 


0()/orld 

(Premiere 

RADIO  CITY 
MUSIC  HALL 


Ml 


THE  WHOLE  TOWNS  TALKING 


with  Jean  Arthur  •  Wallace  Ford  •  Arthur  Byron 
A  JOHN  FORD  PRODUCTION 

Screen  piny  by  Jo  Swerling  and  Robert  Riskin.  Based  on  a  Story  by 
W.  R.  Burnett.  Directed  by  John  Ford. 


Another  COLUMBIA  HIT! 


Vol.  17,  No.  5 


March  1,  1935 


The  Philadelphia 


Next  Season 

SOON  THE  FIRST  RUMBLINGS  of 
•  what  the  season  1935-1936  will  have  in 
store  will  be  heard  along  the  production 

front.  „  ,  ,  , 

The  same  stories  of  the  years  past,  aa- 
iusted  to  meet  the  ever-changing  conditions, 
will  again  be  flung  from  the  highest  ram¬ 
parts  to  the  exhibitors  who  are  expected  to 
see,  read  and  believe. 

There  is  no  intention  here  to  belittle  the 
prophecies.  The  annual  procedure  is  u 
tradition  of  the  industry.  Without  it,  this 
business  wouldn’t  be  this  business. 

What  is  quite  evident,  however,  is  the 
certainty  of  more  pictures  for  1935-1936. 
If  only  it  is  for  the  reason  that  the  foreign 
members  will  be  present  in  greater  num¬ 
bers  may  this  prediction  be  entered  into  its 
proper  department. 

At  least  four  large  British  production 
units  will  be  sending  shows  to  these  shores 
in  a  determined  effort  to  win  greater  fol¬ 
lowing  here.  A  sizeable  impression  was 
made  this  season.  What  happens  next  year 
will  depend  on  the  calibre  of  the  pictures 
themselves. 

At  any  rate,  the  exhibitor  doesn’t  care  it 
there  are  more  pictures.  A  relief  from  the 
former  tight  buying  condition  would  be  a 
big  help. 


Emphasis  on  Writing 

THE  WRITERS,  it  appears,  are  com- 
•  ing  into  their  own.  Never  before  have 
audiences  been  so  conscious  of  the  value  of 
good  dialogue,  good  story  treatment  as  at 
the  present  time. 

Pictures  which  have  outstanding  sets, 
star  players  and  extravagance  are  over¬ 
shadowed  by  inexpensive  programmers 
which  shine  forth  because  they  have  placed 
cleverness  and  intelligence  ahead  of  every¬ 
thing. 

True,  such  a  fashion  will  undoubtedly 
become  a  bore  when  there  is  too  much  of 
it  and  most  of  that  done  not  so  good,  but 
at  the  present  time  a  lot  of  the  shows  com¬ 
ing  through  would  seem  to  indicate  that 
money  for  writing  brains,  good  script 
writers  and  good  dialogue  technicians  is 
not  being  wasted. 

It  is  well,  too,  that  the  patron  appre¬ 
ciates  the  importance  of  this  improvement. 
Understanding  of  the  true  value  of  this 
part  of  the  motion  picture  mechanism  can 
only  result  in  a  greater  chance  for  the  bet¬ 
ter  type  of  picture. 


Busy  Tongues 

_  AT  PRESENT  WRITING,  at  least 
®  two  companies  are  being  touched  by 
the  rumor-spreaders.  Tales  of  discord  and 
internal  squabbling  are  current,  with  the 
usual  amount  of  denials  and  protestations 
of  innocence. 

Usually,  these  reports  hang  around  until 
something  happens.  The  latter  may  take 
two  forms:  (1)  A  change  in  the  companies, 
or  (2)  A  couple  of  hit  pictures. 

Either  one  of  the  two  proves  satisfactory, 
the  first,  of  course,  satisfying  the  report- 
carriers,  while  the  second  pleases  the  ex¬ 
hibitor. 

That  statement  about  “nothing  in  this 
business  that  good  pictures  will  not  cure” 
applies  to  rumors  as  well  as  everything 
else,  it  appears. 


EXHIBITOR 


Circulating  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware  '^ed  on  the  1.1  arc I  15th 
of  each  month  by  Jay  Emanuel  Publications,  Inc.  Publishing  office  219  North  Broad  Street,  Ph  laae  p 
Branches  at  1600  Broadway,  New  York  City;  Washington,  D.  C  Jay  ^Hntion P«leS  ■  S2  for  one 
Greenhalgh,  advertising  manager;  Herbert  M.  Miller,  managing  editor.  , ,Sourbns" ' p* 1  °"  *‘eSa nd$  De|aware 
year,  $5  for  three  years.  Single  copies,  15c  in  Eastern  Pennsylvania,  s°ut  YORK  cTATp  EXHIBITOR 
Publishers,  also,  of  THE  NATIONAL  EXHIBITOR  of  Washington  and  THE  NEW  YORK  STATE  EXHIBITOR. 
Official  organ  of  the  Motion  Picture  Theatre  Owners  of  Eastern  Pennsylvania,  Southern  New  Jersey 
Delaware.  Address  all  communications  to  the  Philadelphia  office. 


The  Los  Angeles  Plan 

GOADED  into  action  by  the  realization  that  something 
had  to  be  done  to  appease  the  growing  tide  of  resent¬ 
ment  on  the  part  of  exhibitors,  it  appears  as  if  the  Code  Authority 
is  finally  getting  down  to  business  as  far  as  clearance  and  zoning 

plans  are  concerned.  , 

Los  Angeles,  it  is  apparent,  is  getting  its  schedule  first,  and, 

from  all  reports,  it  isn’t  such  a  bad  one. 

The  plan  regulates  “previews,”  which  have  been  a  source  of 
annoyance  to  exhibitors  in  the  Los  Angeles  district.  This,  alone, 
is  a  blessing  as  the  checks  clearly  stop  the  evils  growing  from  this 
practice.  It  also  clears  up  the  question  of  a  first-run,  stipulating 
that  when  a  show  is  moved  from  one  house  to  another,  there  must 
be  no  break,  the  run  must  be  continuous  to  keep  clearance. 

A  plan  for  insuring  quick  playing  of  shows  when  available  to 
the  first-runs  is  also  included,  with  sufficient  penalties. 

The  clearance  idea,  itself,  is  based  on  admission  prices,  long 
advocated  by  certain  exhibitor  groups.  Double  bill  theatres, 
houses  showing  vaudeville  are  all  classified  in  this  manner,  in  a 
fashion  certainly  to  be  satisfactory  to  the  majority  of  houses,  at 
least. 

If  there  remains  any  doubt  that  the  schedule  makers  were  not 
sincere  in  their  attempts  to  fashion  a  good  schedule,  witness  these 
words  from  Pete  Harrison,  who,  of  all  people,  would  be  the  first 
to  cry  out  if  exhibitors  were  being  taken  advantage  of. 

Harrison  says,  in  referring  to  the  schedule : 

“The  schedule  is  really  ingenious  and  any  one  who  reads  it  is 
impressed  with  it ;  one  realizes  that  it  required  hard  work  to  formu¬ 
late  it.  The  Los  Angeles  schedule  is  destined  to  be  the  model  for 
schedules  for  the  other  zones.” 

If  Los  Angeles  is  satisfied,  other  schedules  should  follow  in 
quick  order.  It  is  to  be  hoped  that  all  territories  will  get  plans 
which  will  prove  to  their  liking. 

A  large  part  of  the  success  of  the  code  will  rest  upon  the 
manner  in  which  the  clearance  and  zoning  plans  for  the  trade  are 
drawn  up. 

Let  each  be  fair. 


8 


Mar  1 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


Steering  Committee  Appointed  to  Direct 
Industry  Fight  Against  Proposed  10%  Tax 


Hearing  Scheduled  for  March  5 — All  Sections  of  State 
Rally  in  Levy  Combat— New  Fee  Seen  Injurious — Con¬ 
ferences  Begin 

A  steering  committee  has  been  appointed  to  direct  the  fight  of  exhibitors  against 
the  proposed  10%  state  tax  on  amusements. 


Several  meetings  have  already  been  held  by 
representatives  of  the  various  exhibitor  factions 
in  the  state,  with  a  plan  of  campaign  outlined. 
Exhibitors  will  be  kept  advised  of  develop¬ 
ments  in  the  fight  with  the  actual  scene  of  battle 
certain  to  be  the  first  hearing,  scheduled  for 
March  5  with  all  theatremen  present. 

First,  the  tobacco  and  gasoline  tax  opponents 
will  have  their  day,  with  the  amusement  men 
scheduled  to  be  heard  next. 

These  three  taxes  are  considered  immediate, 
with  levies  to  be  enforced  immediately  if  passed. 

The  local  MPTO  committee,  appointed  by 
Lewen  Pizor,  president,  has  been  conferring 
with  members  of  other  organizations  and  with 
upstate  representatives.  C.  Fldyd  Flopkins, 
Wilmer  and  Vincent  district  manager  for  Har¬ 
risburg,  has  also  attended  the  meetings  with 
M.  O’Toole,  Comerford  circuit. 

Every  step  will  be  taken  to  protect  exhibitors’ 
interest.  At  a  recent  meeting,  even  the  10  cent 
houses  felt  that  addition  of  even  one  cent  would 
be  resented  by  patrons  with  business  bound 
to  be  affected. 

THE  EXHIBITOR  will  keep  its  readers 
advised  of  all  developments. 

Exhibitors,  too,  are  opposed  to  the  other  two 
bills  recently  introduced  which  would  tax 
motion  picture  film  as  well  as  raising  the  fee 
for  censoring  pictures.  The  theatremen  feel 
that  these  will  eventually  be  passed  on  to  the 
exhibitor,  so  opposition  to  these  measures  will 
be  recorded  vigorously. 

Three  bills  of  vital  interest  to  theatre  opera¬ 
tors  were  introduced,  February  13,  in  the  House 
two  by  Representative  Herbert  B.  Cohen,  Dem¬ 
ocrat,  York,  and  one  by  Representative  Thomas 
W.  Barber,  Democrat,  Erie. 

Most  important  of  these  measures  was  House 
Bill  No.  825  (introduced  by  Representative 
Cohen),  that  would  impose  a  tax  upon  produc¬ 
ers  and  distributors  of  motion  picture  films  sold, 
leased,  released  and  licensed  for  exhibition  pur¬ 
poses  in  Pennsylvania  and  provide  for  the  pay¬ 
ment  and  collection  of  such  tax  imposing  pow¬ 
ers  and  duties  upon  the  Department  of  Revenue 
and  Board  of  Censors.  Representative  Cohen’s 
second  bill,  House,  No.  824,  would  amend  a 
section  of  the  act  approved  May  15,  1915.  to  in¬ 
crease  the  fee  for  examination  of  films  and 
reels. 

Barber  bill,  House,  No.  816,  is  another  Sunday 
entertainment  measure  that  would  permit,  if  the 
voters  desired,  motion  pictures  after  2  o’clock 
Sunday  afternoons. 

House  Bill  No.  825,  known  as  the  “Film  Tax  Law,” 
states:  “Each  producer  or  distributor  of  motion  picture 
film  shall  be  subject  to  pay  to  the  Commonwealth  the 
taxes  imposed  .  .  upon  all  motion  picture  film  sold, 
leased,  released  or  licensed  for  exhibition  purposes 
within  this  Commonwealth  or  imported  into  this  Com¬ 
monwealth  for  exhibition  purposes  under  sale, 

lease,  release  or  license.  Such  taxes  shall  be  at  the 
rate  of  one  and  one-half  cents  per  lineal  foot  or  fraction 
thereof.  The  producer  or  distributor  of  such  film 
shall  be  liable  to  the  Commonwealth  for  the  payment 
of  the  taxes  .... 

“For  the  purpose  of  collecting  the  tax  .  it  shall 

be  the  duty  of  every  producer  or  distributor  on  or 


before  the  tenth  day  of  each  month  to  transmit  to 
the  Depaitment  of  Revenue  .  .  .  on  fi  rms  approved  by 
the  department  ...  a  monthly  report  under  oath  or 
affirmation  cf  the  motion  picture  film  .  whether  such 
film  was  manufactured  or  produced  within  this  Common¬ 
wealth  or  imported  during  the  calendar  month 

immediately  preceding  the  due  date  of  such  report. 
Such  reports  shall  contain  the  names  of  all  the  motion 
picture  film  sold,  leased,  .  and  such  further  infor¬ 
mation  as  the  Department  may  from  time  to  time 
prescribe.  Each  producer  or  exhibitor  shall  maintain 
such  record  of  the  film  sold,  . 

together  with  invoices,  bills  of  lading  and  other  perti¬ 
nent  records  and  papers  as  may  be  required  .... 

“The  Department  ...  is  authorized  to  examine  the 
books  and  the  stock  of  the  film  where  the 

same  are  placed.  or  exhibited  to  verify  the  pay¬ 

ment  of  .  .  .  the  tax  .... 

“The  taxes  imposed  by  this  act  shall  be  paid  .  .  . 

within  fifteen  days  after  the  due  date  of  the  monthly 
reports  .  .  .  .” 

For  violation  of  the  regulation  of  the  act  a  fine  of 
not  less  than  $100  nor  more  than  $5  00  or  imprisonment 
of  not  more  than  six  month,  or  both,  are  imposed. 

Each  producer  or  distributor  would  be  required  to 
“mark  in  bold  numbers  on  the  outside  of  each  film 
container  the  number  of  lineal  feet”  it  contains,  and 
fines  would  be  imposed  upon  any  person  accepting  deliv¬ 
ery  of  the  film  on  which  number  of  lineal  feet  is  not 
marked. 

A  section  of  the  act  states:  “It  shall  be  the  duty 
of  the  Board  of  Censors  to  keep  separate  records 

/or  the  department  of  motion  picture  film  reviewed  and 
approved  by  the  said  Board  of  Censors  and  the  lineal 
footage  of  each  of  said  motion  pictures  so  reviewed  and 
approved  .  .  The  Board  of  Censors  shall  within 

one  week  after  such  review  .  send  to  the  Depart¬ 

ment  a  complete  list  of  the  motion  picture  film  reviewed 
an  itimized  statement  of  the  lineal  footage 
.  with  the  names  of  the  producers  or  distributors 
together  with  any  other  information  that  the 
Department  may  require. 

“It  shall  be  the  duty  of  the  Board  of  Censors  to  refuse 
to  review  for  approval  the  film  of  any  persons  . 
until  such  person  shall  have  completely  complied 

with  the  provisions  of  this  act. 

“It  is  the  intent  of  this  act  that  the  tax  imposed 
herein  upon  film  shall  be  paid  either  by  the  producer  or 
the  distributor  according  to  the  following  order. 

“(a)  If  the  producer  or  his  agent  shall  not  have  a 
princip.'  1  place  of  business  within  this  Commonwealth 
the  producer  shall  be  wholly  liable  for  the  tax  imposed 
herein. 

“(b)  If  the  producer  or  his  agent  shall  not  have  a 
principal  place  of  business  within  this  Commonwealth 
and  tlie  distributor  or  his  agent  shall  have  a  principal 
place  within  this  Commonwealth  then  in  that  event  the 
distributor  shall  be  wholly  liable  for  the  tax  imposed 
herein. 

“Each  and  every  producer  and  distributor  of  motion 
picture  film  sold  shall  within  fifteen  days  after 

the  approval  of  the  act  register  his  principal  place 
of  business  with  the  Secretary  of  Commonwealth  ... 

“It  shall  be  unlawful  for  any  person,  firm  ...  to 
exhibit  within  the  Commonwealth  motion  picture  film 
sold  .  .  by  any  producer  or  distributor  who  does  not 

have  a  registered  principal  place  of  business  within 
this  Commonwealth  .  .  .  .” 

House  Bill  No.  824  would  amend  Sec.  17 
of  the  old  act  relating  to  motion  picture  films, 
reels  or  stereopticon  views  or  slides  to  read  as 
follows:  “For  the  examination  of  each  film, 
reel  or  set  of  views  of  one  thousand  lineal  feet 
or  less  the  board  shall  receive  in  advance  a  fee 
of  fifteen  dollars  and  fifteen  dollars  for  each 
duplcate  or  print  thereof  which  must  be  ap¬ 
plied  for  at  the  same  time  and  by  the  same 
person.” 

Both  bills  of  Representative  Cohen  were  re¬ 
ferred  on  February  13  to  the  Committee  on 
Ways  and  Means.  Barber  bill  was  referred  on 
February  13  to  the  Committee  on  Law  and 
Order. 


Hearing  Set  for  March  5 

Hearing  before  the  Ways  and  Means 
Committee,  Reverend  Frank  W.  Ruth, 
Democrat,  chairman,  on  the  proposed 
10%  amusement  tax,  will  be  held  March 
5  between  2  and  3  P.  M.,  in  the  House 
of  Representatives. 

Representatives  of  the  industry  are 
expected  to  be  present  at  the  hearing 
to  represent  exhibitors  and  industry 
factions. 


As  part  of  Governor  George  H.  Earle’s 
$203,000,000  program  of  new  taxes,  Representa¬ 
tive  Herman  P.  Eberharter,  Democrat,  Alle¬ 
gheny  County,  introduced  in  the  House  of 
Representatives,  February  18,  an  act  imposing 
a  State  tax  of  10  per  cent  upon  the  privilege 
to  attend  or  engage  in  amusements,  including 
every  form  of  entertainment. 

Known  as  the  “Amusement  Tax  Act,”  the 
measure,  House  Bill  No.  936,  would  impose 
upon  “the  privilege  to  attend  or  engage  in  any 
amusement  a  state  tax  at  the  rate  of  one  cent 
for  each  ten  cents,  or  fraction  thereof,  of  the 
established  price  charged  the  general  public  or  a 
limited  or  selected  group  thereof  by  any  pro¬ 
ducer  for  such  privilege  which  shall  be  paid  by 
the  person  acquiring  such  privilege.” 

According  to  the  terms  of  the  act,  amuse¬ 
ments  would  include  every  form  of  entertain¬ 
ment,  diversions,  sport,  recreation  and  pastime, 
and  require  persons,  partnerships,  associations 
or  corporations  conducting  such  places  of 
amusement  to  secure  permits. 

The  act  was  referred,  February  19,  to  the 
Committee  on  Ways  and  Means. 

With  the  deluge  of  bills  presented  in  the 
General  Assembly  steadily  arising  to  the  2000 
mark,  and  only  one,  an  emergency  measure, 
passed  and  signed  by  the  Governor,  Pennsyl¬ 
vania  legislators  expect  to  remain  in  session 
until  summer. 

As  an  economy  measure.  Rep.  Frank  W. 
Ruth,  Berks,  Democratic  floor  leader  and 
chairman  of  House  Ways  and  Means  Commit¬ 
tee  to  which  the  tax  measures  have  been  re¬ 
ferred,  has  decided  to  hold  hearings  while  the 
bills  are  in  committee,  thus  saving  the  heavy 
printing  costs  entailed  by  amendments  after 
the  bills  have  reached  the  floor. 

Bills  introduced  thus  far  in  the  House,  in 
which  motion  picture  exhibitors  are  interested 
are  the  following : 

No.  1  (Schwartz):  Permitting  theatrical 
performances  Sundays  after  1.30  P.  M.,  if 
electors  are  in  favor  of  same. 

No.  67  (Reynolds):  Amplifying  and  ex¬ 
tending  provisions  of  act  to  provide  civil 
rights  for  all  people,  regardless  of  race  or 
color. 

No.  89  (Shepard):  Prohibiting  discrimina¬ 
tion  on  account  of  race  or  color  in  employ¬ 
ment  under  contracts  for  public  buildings  or 
public  works. 

No.  103  (Hoopes):  Permitting  fishing  on 
Sundays  with  one  rod  and  two  blocks. 

No.  112  (LeRue):  Making  Sunday  fishing 
with  rods  and  lines  lawful. 

No.  143  (Powers):  Providing  fishing  on 
Sundays  by  any  person  securing  a  permit  and 
paying  a  fee. 

(See  page  27) 


GRIPPING  STUFF”.  .  Showmen’s  Trade  Revie 

“FAST  MOVING  THRILLER”  .  .  Box-oWc 


*0« a  t»\eve*  ^1T  *«  the  e^a*  „  rccenUV  P 
orrnance»  **  susp®1^®  perfoTtnanC.®  ^ved  yj\t\i  P  ^  at 

•tfS*  hec0™!?  man’8 

s  -_„ner  wh 


h  Ben-  * 
"Uy.¥aroV 

th  a  mV8'*; 

ecotnes 'nV°',>g  unwelcotne  ^ 

an  inl  .ue  tale  taVes  Wray  18  ?pGii\eU 
nning..  »*  cliffax.  F»*  and 
*urpT'  iit*  ^osc0he  as  » 

l'strCr!?’ comK  t0UCahnd  suitable 

e9Sa*han  average  **£ 

;.»U  »e*WW,Beea 

•  _  iVlA  1/ 


potf®* 


>le\ 


ftlr 

F'ie£n  ,®^4j 


\  <x  ^  . o<C  y*S  * 

\'x  ^  .\X  \s\ 


^  ^ OMAN  W*  *  69  >«”'*•  1 

Dram*  ,  »tiDlENcE,; 

RKO-Ra^io  SE  ANV  AUm  iQtl 

PJ5|eS^CT! 1«°mmSt__STO^  -ellF  “'""I  Fo7'le/tainnenl\ 

3°bS,  _  .  .s  glipP‘ngo9es  along  ■  »"h  Fay  Douglas,  R°sco  *  70m»>M  Of  A^g//-)  £■ 

^  which  the  8^m  beiore  ann  ery.™  dM,l- 

«.»«„  S  Vr.  ^•w*SCw*- 
^pi  *  jjftJSS  «s;rs 
»« "o,”S«  -  -  ■ 1 


to  e  :„;th 

«pot  witn 
(ADULT) 


a*' 


.^fl 


Mar  lf35  pg.  91 


IK 


10 


Mar  1 ' 35 


THE  PHILADELPHIA  EXHIBITOR 


Kuykendall  Re-elected  President  of  the 
MPTOA  as  Convention  Acts  on  Problems 


All  Officers  Returned  to  Posts — Organization  Discusses 

Code _ New  Orleans  Meeting  Attracts  Exhibitors  from 

Entire  Country 

Ed  Kuykendall  has  been  re-elected  president  of  the  Motion  Picture  Theatre 
Owners  of  America,  meeting  in  convention  in  New  Orleans,  this  week. 


The  Mississippi  exhibitor  will  again  head  the 
body  during  the  new  year,  with  the  officers 
slate  same  as  before,  with  the  exception  of 
Morris  Lowenstein,  Oklahoma  City,  who  suc¬ 
ceeds  Fred  S.  Meyer,  resigned. 

Other  officers  re-elected  were  Walter  Vincent, 
New  York,  treasurer ;  M.  E.  Comerford,  Scran¬ 
ton ;  M.  A.  Lightman,  Memphis;  A.  Julian  Bry- 
lawski,  Washington;  B.  N.  Berinstein,  Los 
Angeles;  W.  S.  Butterfield,  Detroit,  vice-presi¬ 
dents  ;  Ed  Levy,  New  Haven,  general  counsel ; 
Fred  Wehrenberg,  St.  Louis,  chairman  of  the 
board. 

A  fight  against  the  code  was  the  highlight  of 
the  meeting,  with  the  body  getting  to  its  tasks 
rapidly. 

Miller  Hot 

Jack  Miller,  Chicago,  said  the  code  ought  to 
be  scrapped,  with  retention,  only,  of  the  labor 
provisions.  A  lot  of  those  present  agreed  with 
him.  Jules  Michael,  Buffalo,  said  the  code  had 
cost  exhibitors  $240,000  and  they  had  nothing 
in  return.  A.  Julian  Brylawski,  Washington, 
said  he  would  oppose  any  vote  on  code  nullifi¬ 
cation. 

Legion  Discussed 

Morgan  Walsh,  San  Francisco,  discussed  the 
Legion  of  Decency  movement.  He  rapped  the 
cancellation  privilege  given  last  summer  as  a 
trick  pulled  out  of  the  bag.  Ben  Berinstein  said 
the  code  hadn’t  given  the  relief  promised  by  it. 
Others,  too,  rapped  the  code,  said  it  has  proved 
nothing. 


Academy  Awards  Announced 

The  Academy  of  Motion  Picture  Arts 
and  Sciences  has  announced  its  selec¬ 
tion  of  awards  for  1934  merit  in  the 
industry. 

Awards  for  distinguished  perform¬ 
ances  go  to  Claudette  Colbert  and  Clark 
Gable.  “It  Happened  One  Night”  was 
the  outstanding  picture.  Frank  Capra 
gets  credit  for  the  best  direction.  Rob¬ 
ert  Riskin  wins  honors  for  the  best  screen 
adaptation.  Picture  received  honors 
for  the  best  sound  recording.  Award 
for  best  musical  scoring  went  to  “One 
Night  of  Love.”  Award  for  best  orig¬ 
inal  went  to  Oliver  H.  P.  Garrett  and 
Joseph  L.  Mankiewicz  for  “Manhattan 
Melodrama.”  “Tortoise  and  the  Hare,” 
a  Silly  Symphony,  was  the  best  cartoon. 
“La  Cucaracha”  got  the  honors  for  best 
comedy.  “City  of  Wax,”  educational  film 
was  awarded  prize  for  best  novelty.  Art 
direction  honors  were  split  between 
“The  Merry  Widow”  and  “The  Gay 
Divorcee.”  Assistant  director  John  Wat¬ 
ers,  “Viva  Villa,”  drew  award.  Best  song 
was  “Continental,”  by  Conrad  and 
Magidson.  Special  honor  went  to  Shirley 
Temple. 


Brylawski  asked  for  an  opinion  on  the  block 
booking  bills  and  said  congressmen  were  being- 
influenced  by  false  information. 

Lewen  Pizor,  Philadelphia,  said  changes  ought 
to  be  made  in  the  code  and  suggested  that  these 
be  given  to  Sol  A.  Rosenblatt,  deputy  adminis¬ 
trator. 

The  meeting  opened  February  26,  with  the 
usual  ceremonies.  Civic  leaders  spoke,  with 
President  Ed  Kuykendall  then  supplying  his 
report. 

Edwin  G.  Levy,  MPTOA  counsel,  said  that 
no  invasion  of  territories  where  there  are  no 
MPTOA  affiliates  is  planned.  He  said  the  or¬ 
ganization  was  being  operated  at  a  minimum 
of  expense  and  rapped  professional  exhibitor 
organizers.  Levy  also  endorsed  a  plan  whereby 
the  setup  of  the  clearance  and  zoning  plans 
be  as  follows ;  one  first  run  independent  exhibi¬ 
tor,  two  subsequent  run  independent  exhibitors, 
one  first  run  affiliated  exhibitor,  two  distribu¬ 
tors,  one  operating  theatres  and  the  other  with¬ 
out  theatre  holdings.  He  also  endorsed  the  re¬ 
cent  9-point  plan  urged  by  the  MPTOA  on  the 
code,  including  20%  outright  cancellation  privi¬ 
lege  ;  territorial  determination  of  double  fea¬ 
tures  ;  elimination  of  score  charges ;  elimination 
of  competitive  non-theatricals ;  50%  vote  on 
premiums ;  no  designated  play  dates,  arbitration 
and  fair  clearance  and  zoning  schedules. 

That  the  American  Society  is  taking  $5,000,- 
000  a  year  out  of  the  picture  business  was  tes¬ 
tified  by  A.  Julian  Brylawski,  Washington,  in 
a  talk  on  the  music  tax  situation. 

Appoint  Committees 

The  MPTOA  appointed  eight  standing  com¬ 
mittees  with  the  following  chairmen ; 

Legislation,  taxes — M.  A.  Lightman ;  Public 
Relations  and  Community  Affairs — Fred  Wehr¬ 
enberg  ;  Credentials  and  Rules — George  A. 
Mann;  Resolutions — Ed  Levy;  Music  Tax — 
Lewen  Pizor;  NRA  Code  Trade  Practices — 
Morgan  Walsh ;  NRA  Code  Labor  Provisions 
— Jack  Miller;  Non-Theatrical  Competition — 
George  A.  Giles,  chairman. 

Ed  Kuykendall,  president,  MPTOA,  in  his 
address,  asked  for  a  20%  cancellation  privilege 
as  well  as  an  end  to  score  charge  and  tieing  in 
of  shorts  with  features.  He  rapped  ASCAP  on 
the  music  tax. 

Kuykendall  is  for  a  fair  code  as  well  as  for 
block  booking,  saying  it  is  the  only  economical 
method  to  buy  pictures. 

Clark  Speaks 

Address  of  James  Clark,  president.  National 
Film  Carriers,  Inc.,  and  head  of  Horlacher 
Delivery  Service,  was  well  received.  He  spoke 
on  the  growth  of  film  delivery  service  and  its 
relation  to  exhibitors. 

George  P.  Aarons,  local  MPTO  counsel,  ad¬ 
dressed  the  National  Film  Carriers,  Inc.,  at 
their  convention  on  the  relationship  of  the  ex¬ 
hibitor  and  the  motor  film  delivery  service. 


“Roberta” 


New  Orleans - 

“Roberta”  swell  picture  very  well 
done.  Astaire  real  comedian.  100% 
better  than  in  “Divorcee.”  Dunne’s 
singing  with  dancing  by  Rogers  and 
Astaire,  as  usual,  outstanding.  Women 
will  rave  and  sigh  at  beautiful  gowns. 

It’s  definitely  box  office,  well  worth  ex¬ 
tended  playing  time. 

EMANUEL. 

Stanley-Warner  Shifts 
with  More  Local  Authority 

Schlanger  Here  as  Part  of 
New  Setup 

Following  announcement,  last  issue, 
that  Warner  theatre  units  would  have 
more  local  authority,  effects  of  this  are 
already  evident  here. 

Ted  Schlanger  has  moved  into  the  11th  and 
Market  offices,  with  Charles  Dolde,  formerly 
here,  but  shifted  to  New  York,  back  in  the 
booking  department  under  Dave  Miller. 

The  executive  offices  of  the  company  here 
have  been  moved  around  a  bit  in  the  series  of 
changes. 

No  Hankin  Deal 

Meanwhile,  no  confirmation  of  any  deal  with 
Sol  Hankin  involving  the  Imperial,  Poplar, 
Astor  and  Lindy  Theatres  has  come  from  the 
local  Stanley-Warner  office. 

In  fact,  street  advices  indicate  that  the  deal 
is  off,  temporarily,  if  not  permanently. 

The  rumor  gained  credence,  but  no  change 
in  operation  of  the  theatres  is  apparent,  and 
the  trade  is  wondering. 


S-W  Theatre  Party 

Members  of  the  Warner  Club  will  attend  a 
theatre  party  and  entertainment  at  the  Earle 
Theatre,  March  3.  Affair  is  for  club  members 
only.  Larry  Graver  is  in  charge  of  the  com¬ 
mittee. 


Second  “Time”  Issue 

Second  issue  of  “March  of  Time”  will  be 
released  March  8.  More  than  700  theatres  in 
the  U.  S.  and  Canada  have  already  booked  the 
monthly  news  picture  for  the  coming  month. 
These  include  theatres  in  32  of  the  37  cities 
in  the  U.  S.  with  population  of  250,000  or  over. 


Criterion  Handles  “Congress” 

Criterion  Films,  New  York,  headed  by  M. 
D.  Strong  has  taken  over  distribution  of  “Eu¬ 
charistic  Congress  at  Buenos  Aires,”  to  be 
handled  by  independent  exchanges  throughout 
the  country. 

Picture  is  available  immediately. 


THE  PHILADELPHIA  EXHIBITOR 


11 


Division  Tentative  Plans  Reach 
Major  Peak  as  Unit  Heads  for  ’35-’36 


Chamberlain  Chain  Up  Again 

Northumberland  County  Court,  Feb¬ 
ruary  1 8,  handed  down  an  order  setting 
a  hearing  in  the  litigations  of  G.  A.  Cas- 
ari  and  other  stockholders  of  the  former 
Chamberlain  Amusement  Enterprises, 
Inc.,  against  the  Victoria  Amusement 
Enterprises,  Inc.,  and  allowing  the  de¬ 
fendants  thirty  days  within  which  to  file 
answer  to  a  bill  in  equity  previously 
filed. 

Certain  paragraphs  in  the  bill  filed 
are  “scandalous,  irrelevant  and  imperti¬ 
nent”  the  court  holds.  These  deal  with 
the  manner  in  which  the  former  Cham¬ 
berlain  theatres  were  taken  over  by  the 
Victoria  Amusement  Enterprises.  J.  A. 
Welsh,  Esq.,  John  L.  Pipa  and  S.  L. 
Gribbin,  Shamokin  attorneys,  are  the 
principal  officers  of  the  Victoria  Com¬ 
panies. 


Illness  of  M.  E.  Comerford 
Shocks  Entire 


Thirty-one  Offices  Handling  Uniform  Product  of  Impres¬ 
sive  Features  and  Shorts  Gives  Company  Dominant  Posi¬ 
tion— Fiske  Issues  Statement 


Industry 


Veteran  Theatreman  Stricken 
in  Washington 


Illness  of  M.  E.  Comerford,  veteran 
theatreman  and  staunch  independent  ex¬ 
hibitor,  has  the  trade  much  concerned. 

Known  to  exhibitors,  film  men  and  state  and 
civic  leaders  everywhere,  his  friends  hope  that 
he  will  recover  rapidly. 

Expressions  of  hope  for  improvement  came 
rapidly  when  news  of  his  confinement  reached 
Vine  Street. 


A  ninth  major  producer  and  distributor  for  next  year  is  an  assured  fact.  The 
activities  of  Harry  H.  Thomas,  Wm.  Fiske,  3rd,  Nicholas  Ludington,  John  Curtis, 
A1  Friedlander,  Amos  Hiatt,  and  the  rest  of  the  First  Division,  Inc.,  officers  and  stock¬ 
holders  has  led  to  this  definite  certainty. 

- - - - -  A  statement  from  William  M.  Fiske,  3rd, 

reveals  that  First  Division  will  produce  six  or 
eight  of  its  own  features  besides  handling  the 
product  of  three  or  four  outside  units,  no  one 
unit  making  more  than  six,  but  all  of  major 
proportions.  The  domestic  product  will  there¬ 
fore  total  between  24  and  30  features,  on  each 
of  which  will  be  spent  sufficient  money  and 
producing  ability  to  guarantee  pictures  of  the 
major  type. 

In  addition  to  this  domestic  product,  First 
Division  expects  to  select  from  the  24  British 
pictures  to  be  produced  by  Associated  Talking 
Pictures  of  London  12  pictures  that  will  merit 
American  release.  This  tie-up  which  was  re¬ 
cently  completed  between  Reginald  P.  Baker, 
financial  head  of  the  British  company  and  Fiske 
gives  FD  a  choice  which  includes  a  number  of 
features  with  Clive  Brook,  Virginia  Hopiper, 
who  took  the  lead  in  “The  Constant  Nymph," 
a  British  production  which  had  a  major  Fox 
release  last  year,  and  Grade  Fields,  who,  while 
unknown  in  America,  is  the  biggest  box  office 
bet  abroad  and  was  recently  signed  to  a  three 
year  contract  at  75,000  pounds  or  approximately 
$375,000  per  year,  thereby  topping  the  salary 
paid  to  any  American  star. 


PRESIDENT.  Harry  H.  Thomas  is 
president  of  First  Division,  which 
enters  1935-1936  with  important 
plans. 

Doctor  Walter  A.  Bloedorn,  attending  phy¬ 
sician,  reported  some  slight  improvement  Tues¬ 
day  of  this  week,  although  Comerford's  condi¬ 
tion  was  still  serious,  Emergency  Hospital  re¬ 
ported. 

The  suddenness  of  the  illness  shocked  the 
trade.  The  veteran  theatreman  dropped  into 
Washington  last  Thursday,  en  route  to  New 
Orleans  for  the  MPTOA  convention.  He  had 
with  him  Frank  Walker  and  others. 


Catholic  Weekly  on  New  Pictures 


A  New  York-published  Catholic  weekly  has  this  to  say  of  the  movies: 

The  noticeable  improvement  in  the  type  of  motion  pictures  produced  under  the 
vigilant  eye  of  Joseph  Breen  and  his  vigorous  corps  of  assistants  has  restored  public 
confidence  in  Hollywood’s  product.  Everyone  is  satisfied,  the  Churches,  the  public, 
the  producers.  These  latter  gentlemen  are  particularly  jubilant,  for  attendance  at 
theatres  has  risen  twelve  per  cent,  and  the  more  salacious  glimpse  possibilities  of 
greater  profits  than  they  had  dreamed  of  in  pre-Legion  days.  The  only  complaints 
against  the  Breen  regime  come  from  a  few  disgruntled  die-hards,  filth-writers  and! 
filth-directors  who  believe  that  “all  culture  ends  at  the  Hudson  River.”  and  who  find 
it  hard  to  buckle  down  to  the  new  system. 

At  present  the  Legion  is  merely  doing  sentry  duty,  watching  and  publishing 
lists.  A  sort  of  “armed  truce”  exists  between  the  two  camps.  On  the  one  hand,  the 
Church  has,  no  intention  of  disbanding  the  Legion;  and  on  the  other  hand,  Holly¬ 
wood  is  beginning  to  see  its  interest  in  going  along  with  the  new  trend.  As  long 
as  the  studios  cooperate  willingly,  there  will  be  no  trouble;  but  at  the  first  sign  of 
revolt,  hostilities  will  berenewed. 

Meanwhile,  the  public  is  reaping  the  fruits  of  the  campaign  in  the  enjoyment 
of  some  of  the  finest  pictures  that  Hollywood  has  ever  produced. 

The  Church  is  more  than  content  with  her  victory,  having  proved  to  America 
and  the  world  that  she  stands  for  constructive  achievement  in  public  entertainment, 
for  normality  against  perversion,  for  decency  and  correct  standards  against  the 
forces  of  national  deterioration. 

As  we  enter  this  next  stage  of  the  campaign,  the  important  thing  is  to  keep 
alive  public  opinion  by  the  publication  of  Indorsed  Lists  in  every  Catholic  newspaper. 

(Ed.  Note - The  above  is  reprinted  from  a  recent  issue  of  “Our  Sunday  Visi¬ 

tor.”  The  publication  has  a  national  circulation  and  is  found  extensively  in  the 
Philadelphia  diocese.) 


Fields  Here 

Baker  recently  made  the  statement  that  they 
plan  bringing  Fields  to  the  United  States  and 
both  exploiting  and  shooting  sequences,  of  her 
on  American  sets  and  under  American  direc¬ 
tion.  In  addition  to  the  above,  westerns  made 
by  outside  producers  and  the  Hoot  Gibsons, 
current,  First  Division  productions,  will  also 
be  included  in  the  line-up.  Shorts  of  feature 
proportions  such  as  the  regular  issues  of  “The 
March  of  1  ime"  and  Audio  productions  “Musi¬ 
cal  Moods"  will  also  be  handled  nationally. 

Amazing 

Amazing  strides  being  taken  by  this  company 
which  even  the  shortest  of  memories  can  re¬ 
member  as  a  small  state-right  distributor  is 
amazing  in  an  industry  which  is  accustomed  to 
speed.  The  new  blood  which  was  added  to  the 
company  recently  seems  to  be  welding  well 
with  the  knowledge,  ambitions  and  aggressive¬ 
ness  of  the  originals. 

For  First  Division  next  season  looks  like  a 
big  year. 


Clark  Family  Deaths  Mourned 

Double  calamity  which  occurred  in  the  family 
of  James,  Tom  and  Bill  Clark,  Horlacher  De¬ 
livery  Service,  proved  a  shock  to  the  entire 
trade. 

Their  sister,  Mrs.  Loretta  Pollack,  38,  died 
February  14,  and  was  buried  February  18. 

Their  father,  James,  65,  passed  on  February 
19,  and  was  buried  February  22. 

The  industry  extended  its  condolences  to  the 
brothers  in  their  grief. 


12 


THE  PHILADELPHIA  EXHIBITOR 


Future  of  NRA  Rests  with  Congress  as 
President  Asks  “Little  Man”  Protection 


National  Industrial  Recovery  Act  Renewal  for  Next  Two 
Years  Sought  by  Roosevelt — Nye-McCarran  Investiga¬ 
tion  Progresses 

The  future  of  the  motion  picture  industry  code  and  the  NRA  rests  with  Con¬ 
gress,  following  a  plea  from  President  Franklin  D.  Roosevelt  that  the  National  In¬ 
dustrial  Recovery  Act  be  extended  for  two  more  years. 


In  his  special  message,  February  20,  the 
President  said  failure  to  renew  the  law  creating 
the  NRA  (it  expires  June  16)  would  “spell 
the  return  to  industrial  and  labor  chaos. 

Some  of  the  suggested  changes  were : 

Give  the  Government  specific  power 
to  impose  codes  providing  minimum 
wages  and  Maximum  working  hours  on 
industries  which  do  not  adopt  them  vol¬ 
untarily. 

Eliminate  price-fixing  except  in  the 
coal,  oil  and  gas  industries. 

Restore  the  anti-trust  laws  to  more 
“adequate”  operation. 

Protect  the  small  business  man  from 
“discrimination  and  oppression.” 

Protect  the  rights  of  workers  “freely 
to  organize  for  the  purpose  of  collective 
bargaining.” 

Wipe  out  present  jail  penalties  and 
substitute  another  form  of  court  pro¬ 
cedure  under  which  injunctions  could 
be  issued  against  violators  of  the  law. 

Child  labor  must  not  be  allowed  to 
return. 

The  message  was  not  specific  and  left  to 
House  and  Senate  Committees  the  work  of 
drafting  new  bills  to  cover  his  requests. 

Anticipating  the  President’s  message,  the 
Senate  Finance  Committee  under  chairmanship 
of  Senator  Harrison  of  Mississippi,  voted  a 
favorable  report  on  the  Nye-McCarran  reso¬ 
lution  for  an  investigation  of  the  NRA.  The 
Harrison  report  recommended  that  his  com¬ 
mittee  rather  than  the  Commerce  Committee 
conduct  the  inquiry. 

Senator  Nye,  North  Dakota  Republican,  and 
Senator  McCarran,  insurgent  Democrat  from 
Nevada,  will  seek  to  over-ride  the  recommenda¬ 
tion  and  instruct  the  Commerce  Committee, 
headed  by  Senator  Wheeler,  Montana  Liberal, 
to  conduct  the  investigation. 

They  fear  that  any  inquiry  made  by  Harri¬ 
son  would  be  a  whitewash,  whereas  Wheeler 
would  not  hesitate  to  lash  out  at  the  Admin¬ 
istration.  Their  resolution  charges  that  the 
NRA  has  promoted  monopoly,  oppressed  small 
business,  encouraged  price  fixing  that  injured 
consumers  and  that  administrative  abuses  have 
developed. 

The  President  also  made  a  conciliatory  ges¬ 
ture  toward  critics  of  the  NRA  by  demanding 
protection  of  the  small  businessman  but  just 
how  this  protection  should  be  afforded  he  did 
not  specify.  The  admonition  against  imposi¬ 
tion  of  jail  sentences  likewise  was  designed  to 


Tax  in  Jersey  Reported 

Reports  that  sales  tax  may  include 
amusements  in  Jersey  were  current  this 
week-end,  with  opposition  to  the  entire 
Governor  Hoffman  tax  program  grow¬ 
ing. 


HONORED.  W.  Ray  Johnston, 
president,  Monogram  Pictures  Cor¬ 
poration,  has  had  a  date  drive 
named  for  him,  to  include  the  entire 
month  of  May.  Co-operation  of 
exhibitors  for  this  sterling  inde¬ 
pendent  production  leader  is  cer¬ 
tain. 


make  the  NRA  law  more  acceptable  to  those 
who  have  called  it  oppressive. 

Highlights  of  his  message  included  the  fol¬ 
lowing  : 

“Industry  as  a  whole  also  has  made  gains.  It  has 
l»een  freed,  in  part  at  least,  from  dishonorable  competi¬ 
tion  brought  about  not  only  by  overworking  and  under¬ 
paying  but  by  destructive  business  practices. 

“We  have  begun  to  develop  new  safeguards  for  small 
enterprises  and,  most  important  of  all,  business  itself 
recognizes  more  clearly  than  at  any  previous  time  in 
our  history  the  advantages  and  the  obligations  of  co¬ 
operation  and  self-discipline  and  the  patriotic  need  of 
ending  unsound  financing  and  unfair  practices  of  all 
kind. 

“We  must  constantly  improve  a  personnel  which,  of 
necessity,  was  hastily  assembled,  but  which  has  given 
loyal  and  unselfish  service  to  the  government  of  the 
country.  We  must  check  and  clarify  such  provisions  in 
the  various  codes  as  are  puzzling  to  those  operating 
under  them.  We  must  make  more  and  more  definite 
the  responsibilities  of  all  of  the  parties  concerned. 

The  fundamental  principles  of  the  anti-trust  laws 
should  be  more  adequately  applied.  Monopolies  and 
private  price  fixing  within  industries  must  not  be 
allowed  nor  condoned.  “No  monopoly  should  be  private. 

“We  must  continue  to  recognize  that 
incorrigible  minorities  within  an  in¬ 
dustry,  or  in  the  whole  field  of  trade 
and  industry,  should  not  be  allowed  to 
write  the  rules  of  unfair  play  and  com¬ 
pel  all  others  to  compete  upon  their  low 
level. 

“We  must  make  certain  that  the  privilege  of  co-oper¬ 
ating  to  prevent  unfair  competition  will  net  be  trans¬ 
formed  into  a  license  to  strangle  fair  competition  under 
the  apparent  sanction  of  the  law.  Small  enterprises 
especially  should  be  given  added  protection  against 
discrimination  and  oppression. ” 


Dog  Competition  Due 

Jersey  exhibitors  who  thought  dog 
racing  wouldn’t  pop  up  again  aren’t  so 
certain  now.  A  bill,  to  make  the  racing 
constitutional,  has  been  introduced  into 
the  Jersey  legislature. 

Ruling  of  the  Court  of  Chancery  had 
all  gambling  unconstitutional,  but  bill, 
if  passed,  would  take  care  of  objections. 

Local  Exhibitors  Bemoan 
Opening  of  Dark  Houses 

Say  Overseated  Situation 
Won’t  Be  Helped 

Reported  reopening  of  many  houses 
definitely  relegated  to  other  divisions  of 
endeavor  has  caused  a  stir  among  ex¬ 
hibitors. 

Taprooms,  bowling  alleys  and  others,  form¬ 
erly  theatres,  may  be  reconverted  into  cinema 
citadels  once  again. 

The  list  is  a  long  one,  with  even  more 
rumored. 

One  prominent  Vine  Streeter  states  that  it  is 
up  to  the  exchanges,  who  hold  the  key  to  the 
situation,  to  check  entrance  of  theatres  in  over¬ 
seated  situations.  “If  they  consider  the  indus¬ 
try’s  interest  rather  than  the  few  dollars  they 
might  receive  from  these  runs,  they  will  pro¬ 
tect  investments  of  other  theatres.” 

Opening  of  the  houses  seems  to  indicate  a 
definite  trend  toward  independent  operation. 
While  the  past  season  has  been  a  tough  one  for 
everyone,  smaller  houses  seem  to  be  able  to  pull 
through  better  than  the  larger  theatres,  with 
their  tremendous  carrying  charges. 

In  most  of  the  cases,  those  opening  the  the¬ 
atres  are  responsible  exhibitors  who  have  other 
important  theatre  investments  and  who  could 
hardly  be  classed  as  fly-by-nighters. 

Some  exchanges,  it  is  known,  do  not  encour¬ 
age  the  re-opening  practice,  but  the  majority 
consider  more  houses  as  more  accounts. 


Negro  Operators  Act 

A  meeting  of  negro  motion  picture 
operators  was  held  last  week  at  Arm¬ 
strong  Association,  with  plan  completed 
for  a  city-wide  drive  to  gain  employment 
for  Negro  operators  in  motion  picture 
theatres  in  Negro  sections  of  the  city. 

Rosha  Dawley  is  chairman  of  the 
Negro  motion  picture  operators  unit. 
He  distributed,  at  the  meeting,  petitions 
to  be  circulated  among  Negroes  through¬ 
out  the  city.  Petitions,  asking  employ¬ 
ment  for  Negro  operators,  will  be  given 
exhibitors. 

Industry  research  secretary  Donald 
Wyatt,  Armstrong  Association,  is  back¬ 
ing  the  operators  in  the  request. 


IN  a  new  field,  in  the  space  of  only  a  few  weeks, 
THE  MARCH  OF  TIME  has  made  a  new  impres¬ 
sion — fresh — deep — clear  cut.  More  than  a  thousand 
motion  picture  theatres  are  now  showing  THE 
MARCH  OF  TIME  on  the  screen.  Millions  of  people 


have  thrilled  to  this  new  kind  of  pictorial  journal¬ 
ism  . . .  The  public  and  critics  alike  have  been  quick 
to  recognize  in  this  “newsmagazine  of  the  screen” 
a  mark  of  distinction  for  theatres  from  coast  to 
coast.  Second  release — March  8th. 


Released  by  FIRST  DIVISION — Harry  H.  Thomas,  Pres.,  Radio  City,  N.  Y. 


THE  MARCH  OF  TIM 

Mar  1  ’ 35  pg. 


Nna£  Arrangement 

- - c  „,;re  is  turning 

National  Screen  Serv  type 

production  talent  jT  M.-G-M  »“* 

at  tpPP  "SrPake 

Warne  those  two  n*iaj  They’re 
t,e? a ** o«»  service.  They 

^eoi.hcne«hra,,dSe*g 

Dogs  S*  *epM 

1  S^e  Warner  i^?  Jd  Jog; 

Is  Young.  B^elor  Girl  on 

pEe'^itual  proilfion  cli£ 

f  ar^ 

story  tVire{e  factitious  min^.  ?  s  for 

tyC0°Zm  to  learn  conditions 

ing  *em  to  portrayed  by  _ 

thenise  \  ng\aCk  l’ury-  .  t^e  usual 

Munl‘ts  Kohler  to  get  m  t^ured  in 

Pw  for  the  attraction.  £  GirV> 

tg''Biof anhV,o<  ^  He™- 

"^and'NVarren 

ject  "?atp  t  Flaherty  >( and  Ghafles 
HT-er'o.;''H-'Sa,atnrainer.  on 
B.  ‘"e  ,  treatment 

^nt^ttfs^^r'including 
o!  *e  usual  turned  on  R 

the  average 

N.  S.  S. 


The  Voice  of 

Shouts 


reviewed  traders 

National  Screen's  New^  - 

„.tteMl  se.ee;  *SSSS  S \. jS?“ «£js2£. 

a  =5»  &effisi^ss*sSfas 


ce  YeSVCooDcraf.on  ot  ^re‘  advance  individual.  ‘m'aHW 

t  the  .c00Pfhetr  own  P‘ctu/*t  instead  °"ervirtuallY  eve,|L iemen- 
^  making..  oub'>c'Zj.^’a  200  feet-  excellent  SUP*Trailers 

Sen 

pearing  <"  th*.  t  Night  <*,ahcrty  and 1  W  fQf  selling  _ 

--<»  Be"  l13  ntr"  withj^/and  novel  me<J*«  ,  11 

rucHzllSUSS 


’»rs«  »i> 'it,  .-•■ Jus 
SS.  ‘  TSer'.e  ”  ' 


Nat.  Screen  Shows 

•  | 


iMp 


.  screen  onows 
Better  Trailers 

New  York. — National  Screen  Serv¬ 
ice  yesterday  showed  the  trade  press 
five  advance  trailers,  built  along  brand 
new  production  lines  and  embodying 
the  first  intelligent  use  of  production 


National  Screen  Scores 

New  trailers,  which  National  Screen 
Service  is  now  making,  are  an  innova¬ 
tion  in  trailers  that  should  prove  a  boon 
to  audiences.  New  idea  is  to  take  the 

main  theme  of  the  --  1 -  1 

ploited  on  the  screei 


niuuiu  pi  u  vc  a  uuun 

idea  is  to  take  the 
main  theme  of  the  pictures  being  ex¬ 
ploited  on  the  screen  and  build  a  short 
dramatization  around  them.  Title  of  the 
picture  and  the  names  of  the  stars  and 
featured  players  are  worked  into  the 
story.  In  short,  it  takes  the  stereotyped 
forms  of  advance  ballyhoo  and  pre¬ 
sents  them  in  a  visual  manner  that  is 
ten  times  less  obvious  and  considerably 
more  lasting  in  the  memory  of  the 
movie-goer.  National  Screen  is  to  be 
congratulated  for  this  new  departure. 


•  \ 


■ 


I 


ii  diung  Drana 

- - wnd  embodying 

the  first  intelligent  use  of  production 
entertainment  without  spilling  the 
whole  story  of  the  pictures 

The  five  trailers  are  of  Ann  Hard¬ 
ing  in  MGM’s  “Biography  of  a  Bach¬ 
elor  Girl’  “Devil  Dogs  of  the  Air,” 
with  the  action  taking  place  in  mid¬ 
ocean  where  two  aviators  are  adrift, 
anxiously  awaiting  rescue  by  the 
••rw,;i  ••  anc|  discussing  the  mer- 


-  ... - -  j  BWSiiiiig  i  cov-uc  uy 

'Devil  Dogs,”  and  discussing  the 
its  of  the  picture;  “The  Nigl 
v  ■>  Herman 


' 


Young,”  with 
Charles  Judels  getting 
with  a  studio  watch — 
showing  Charles  N/1'" 
trainer;  “Black 


_ mer- 

Night 
Bing 
into 


is 

■c  and 
trouble 

udio  watchman;  “Sequoia,” 
-harles  Murphy,  the  animal 
rrainer;  “Black  Fury,  with  Fred 
Kohler  telling  the  board  of  directors 
the  lowdown  on  Muni’s  coal  mine  pic¬ 
ture. 


iMil 


\  i . ...  . . . .  t 


ATIONAL  SCREEN  SERVICE 


the  Industry  - 

Approval f 


New  Trailei 
That  "Sell” 

Trend  From  Stereotypec 
"Ad"  Reels  Provide  Pleas 
ure  and  Sales  Punch 


SHOWMEN’S  TRADE  REV 


mu 

aMal 


?  AT 


m 


PRODUCED  TRAILERS 
20  Mins. 

Projection  Room 

National  Screen  Service 

Expanding  on  recent  experiments 
in  trailer  manufacture,  partly  with 
a  view  to  getting  away  from  the 
routine  form,  National  Screen  Serv¬ 
ice  has  a  new  type  trailer,  produced 
in  toto  by  that  company. 

These  trailers  are  so  staged  that 
chey  look  suspiciously  like  shorts 
until  they  get  well  under  way. 
Subtly  managed  on  the  advertising 
angle,  the  trailer  uses  clever  means 
to  make  sure  that  strong  selling 
points  are  injected. 

National  was,  in  a  fashion,  forced 
to  this  new  style  but  has  evolved 
a  method  which  marks  a  distinct 
advance  in  this  field.  It  was  partly 
forced  because  Metro,  on  Jan.  1, 
joined  Warner  Bros,  as  a  producer 
of  its  own  trailers. 

Having  no  contracts  with  these 
majors,  under  which  dialog  scenes 
would  be  made  available,  plus  other 
co-operation,  NSS  was  faced  with 
the  problem  of  servicing  its  ac¬ 
counts  (theatres)  on  pictures  of 
these  two  companies.  Getting  to 
gether  a  group  of  five  specially  pro 
uced  trailers  on  Warner  and 
Metro  pictures,  NSS  hired  its  own 
actors,  prepared  its  own  sets  and 
staged  the  scenes.  It  used  no  talent 
under  contract  to  either  Warner  or 
Metro. 

On  ‘Biography  of  a  Bachelor  Girl’ 
(MG)  National  hired  Thelma  Todd 
a-d  others  to  -tage  a  bedroom  scene. 
After  making  the  audience  guess  as 
to  what  it  is  all  about,  the  char¬ 
acters,  as  in  a  story,  ring  in  a 
discussion  on  ‘Bachelor  Girl’  to  send 
in  the  ad  plug.  Trailer  subject  ends 
with  Miss  Todd  hopping  out  of  bed 
in  nightgown,  throwing  a  mink  coat 
over  her  shoulders  and  ^declaring 
that  she’s  going  out  to  hnd  what 
impressions  of  life  Ann  Harding 
(star  of  the  picture)  reveals  in  her 
diary. 


The  one  for  ‘Devil  Dogs’  (WB) 
opens  like  a  newsreel  with  lost  fliers 
in  the  Pacific.  Film  c\its  to  two 
men  marooned  on  airplane  wreck¬ 
age  out  at  sea.  Warren  B.  Hymer 
and  Pat  Flaherty  have  a  radio  with 
them  through  which  comes  gab 
about  ‘Devil  Dogs,’  the  two  men  get¬ 
ting  into  a  fight  over  the  merits  of 
that  picture. 

‘Night  Is  Young’  (MG)  is  another, 
with  Herman  Bing  and  Charles 
Judels  as  a  couple  of  muggs  crash¬ 
ing  a  studio  gate  in  their  car  and 
ending  up  discussing  this  picture 
with  the  doorman. 

Production  of  trailers  on  ‘Sequoia’ 
(MG)  and  ‘Black  Fury’  (WB)  ai'e 
handled  with  freshness  and  effect. 
Charles  B.  Murphy,  animal  trainer, 
who  handled  beasts  for  ‘Sequoia,’  is 
in  a  hunting  lodge  setting,  with  a 
mountain  lion  as  a  pet.  He  intro¬ 
duces  a  conversation  with  another 
man  over  ‘Sequoia.’  For  ‘Black 
Fury’  there  is  a  company  directors’ 
meeting  when  one  man  argues  with 
board  members  over  what  they 
know  about  handling  the  troubles 
of  miners. 

Some  of  these  trailers  carry  an 
introduction  credit,  making  (hem 
look  more  than  ever  like  a  feliort, 
with  the  opening  words:  ‘National 
Screen  Presents.’  Copy  tags  onto 
produced  scenes  but  is  severely  held 
down  to  get  away  from  the  tire¬ 
some  ballyhoo  which  has  charac- 
acterized  so  many  trailers. 

If  NSS  is  getting  out  these  trail 
ers  on  WB  and  Metro  pictures  as 
a  means  of  competing  against  these 
two  majors  in  the  trailer  field,  it  iS 
offering  real  opposition.  It  is  a  for¬ 
ward  step  in  screen  advertising 
methods:  Aside  from  anything  else, 
these  new  type  advance  plugs  give 
a  variety  in  trailers  if  a  house 
is  using  the  conventional  design, 
which  includes  actual  scenes  from 
films.  Char. 


■  ! 

| 


, 


TRAILERS  DELUXE! 

I  C.€>A  Ui.’iL  At 


punch  and  “Nr-  'hat  ha 
Hon.l  Screen  Service  h”9  P°Ser'  N 
nsen  ,o  the  occasion  VLj  h  e,,*«'ve 

which  „e  hj  ,ar  ,£0”’"“'  "p,°' 
offered.  y  ar  the  sweetest  y< 

Vo£  ea,£7his  wSnXh*W  Nr 
was  afforded  its  firs*  «  .  *.rade  Prcs 

'"9  a  group  of  these  new^d'^  SCe 
designed  to  overcome  tu  ers  that  an 
or  scene"  trailers  due  to  th*  °f  aCt‘01 
Metro  and  Warners  *  .  •  fact  *hal 
•cing  their  own.  mak,n9  and  sery- 

a  long6  time.  A?  J* matt Works  for 
saw  these  new  trailers  «  °f  We  first 
ago,  but  we  did  not  r  °-jCr  S,x  m°nths 
ciently  perfected  for  "ctuM  SUffi' 
Hieatres.  But  today  (4fhT  re,case  *o 
finished  product  and  we  can  fc  **7  thc 
fhat  they  are  truly  an  ,nno  saV 

following :  "Sequoia/’ 

Girl."  Each  one  ”9"PhJd  01  1  »«heio, 
the  picture  that  will  certainT^  P'U9  for 
audience  approval  for  a„y  and  T*  Wjth 
atre.  Best  of  nil  U  fhl  *  ev,ery  thc~ 
do  not  giVe  the  slightest 

solver?"™  Pl0t  ln  °ny  manner  whaZ 

formi  of  trailer^is0  d  >***  A  °f  *his  n< 
"plot"  i„  which'  fill  ^er°ted  to  »  I* tl 
in  a  subtle,  yet  conv*'C  -U,e  ,S  aPPr°ach< 

second  part  Ts  %*  ***?  T' 

nixed,  amma  ed titlT'Z"*'  Synch'< 
"sell"  the  picture  The  /haf  de«"'>el 
bined  go  to  make  "  t'T.°  ,deas  com 

Picture.  Just  waifPu  *-7e  P!U9  for  th 
chance  to  see  these  y.ou  Ve  had 

You  will  be  just  as  enlh  tra!lers  yourself 

Surrounded  fc,  f?«.  "“J  as.we  »«« 
constitute  a  I  Pf^ucf'on,  thei 

here,ofcre  neve^r  uHihced  (oa^en ‘S 

fhaf  (hey  will  be  greeled*  with”!  Pd,Cdic,' 

ir„:r  5^ 

“Chick” 


16 


THE  PHILADELPHIA  EXHIBITOR 


THE  CAMERA  SPEAKS 


Pictures  often  tell  the  story 
better  than  the  printed  word 
.  .  .  Here  are  highlights. 


TAX  ARTICLE  AUTHOR.  Edwin 
R.  Harris,  CPA,  is  author  of  the 
article  on  “Income  Tax  Procedure 
for  the  Theatreman”  which  appears 
in  this  issue.  He  is  enrolled  to  prac¬ 
tice  before  the  United  States  Treas¬ 
ury  Department  and  admitted  to 
practice  before  the  United  States 
Board  of  Tax  Appeals  and  the  De¬ 
partment  of  Revenue  of  the  state. 
He  is  a  practicing  CPA,  specializ¬ 
ing  in  theatre  work. 


FROM  ENGLAND.  Michael  E. 
Balcon,  production  head,  GB 
studios,  is  seen  here  with  Mrs.  Bal¬ 
con. 


COCKTAILS  FOR  MORE  THAN  TWO.  First  Division  threw  a  cocktail  party  in  New 
York  City,  recently  for  William  M.  L.  Fiske,  3rd,  Mrs.  Reginald  Baker  and  Reginald 
Baker,  latter  an  executive  of  Associated  Talking  Pictures,  with  the  result  that  the  trio  were 
augmented  (right)  by  Clive  Brook  and  Pauline  Starke.  FD  will  handle  12  AT  pictures 
next  season  here.  Fiske  is  an  FD  executive. 


SUCCESSFUL.  Leonard  Schles- 
inger,  local  Stanley- Warner  zone 
manager,  was  in  charge  of  the  en¬ 
tertainment  committee  which  was 
responsible  for  the  success  of  the 
recent  Variety  Club  entertainment. 


ILL.  M.  E.  Comerford,  veteran 
theatreman  and  one  of  the  leading 
figures  in  the  motion  picture  indus¬ 
try,  was  stricken  recently  while 
traveling  to  the  MPTOA  convention 
at  New  Orleans. 


WHEN  “TIME”  MARCHED  TO  PHILLY.  Here  are  local  exchange  employees  of  First  Division  and  home  office  executives  posed  in 
front  of  the  exchange  following  tradeshow  and  luncheon  held  here  February  18.  The  gentleman  all  by  himself  is  Amos  Hiatt, 
assistant  to  the  president,  treasurer,  member  of  board  of  directors;  group  includes  Tax  Cumins,  Batten,  Barton,  Durstine  and  Osborn; 
Ralph  Rolan,  vice-president,  March  of  Time,  Inc.;  H.  G.  Canda,  Batten,  Barton,  Durstine  and  Osborn;  Daniel  Longwell,  Time-For¬ 
tune,  Inc.;  Richard  Beck,  Time-Fortune,  Inc.,  Chicago;  Sam  Rosen,  First  Division  exchange  chief  here.  The  other  group  includes  local 
First  Divisionites,  Sam  Rosen,  Etta  Segall,  Mike  Levinson,  Moe  Sherman. 


Mar  1 T 35  pg.  17 


WEAK 

KNEED 


or  an  alert ,  constructive  force ? 

PUT  yourself  in  Mr.  Theatre  Owner’s  chair!  Would 
you  rather  devote  your  Trade  Reading  Hours  to 
ponderous  treatises  of  nation-wide  problems  and  aca¬ 
demic  studies  of  appalling  trade  practices  violations  in 
Peoria — or  would  you  rather  devote  those  same  T.  R.  H.’s 
to  a  decided,  two-fisted  attack  on  your  local  ills — a  pat 
on  the  back  for  a  local  job  well  done — all  garnished  with 
a  flowing,  breezy,  newsy  chatter  about  the  fellows  you 
know  and  situations  with  which  you  are  familiar? 

Professor  Einstein  has  the  world’s  greatest  modern 
mind,  but  if  you  wanted  understandable  interesting 
news,  you’d  rather  listen  to  Lowell  Thomas. 

Take  advantage  of  Mr.  Theatre  Owner’s  T.  R.  H.’s 
through  the  columns  of  his  local  Regional. 


JAY  EMANUEL 
PUBLICATIONS 

HOME  TOWN  TRADE  PAPERS 
OF  4600  THEATRE  OWNERS 


*Synonymou» 


18 


Mar  1 '35 


THE  PHILADELPHIA  EXHIBITOR 


BETTER  MANAGEMENT 


Tested  ideas  .  .  .  Suc¬ 

cessful  merchandising  .  .  . 
Stunts  that  are  proven. 


Magazzu ,  Nevin  Score 

Pete  Magazzu,  manager,  Ritz  The¬ 
atre,  Coaldale,  proved  a  good  Samaritan 
to  the  Coaldale  High  School  basketball 
team  along  with  manager  George  Nevin, 
Capitol  Theatre,  Hazleton,  recently 
when  ice  on  roads  prevented  the  team 
from  continuing  back  to  Coaldale  after 
making  the  trip  one  way.  Magazzu  got 
in  touch  with  George  Nevin  in  Hazleton 
who  allowed  the  team  to  sleep  in  the  the¬ 
atre.  The  party  of  100  enjoyed  a 
breakfast  through  Magazzu’s  kindness. 

Thanks  of  everyone  went  out  to 
Magazzu  and  Nevin  and  plenty  of  good 
will  was  earned.  It  was  smart  showman¬ 
ship. 


“Scarlet  Pimpernel’’ 

Harrisburg 

Radio  and  newspaper  tie-ups  featured  the  ex¬ 
ploitation  campaign  of  Sam  Gilman,  manager, 
Loew’s  Regent  Theatre,  Harrisburg,  and  his 
assistant,  Bob  Etchberger,  to  put  ‘‘Scarlet  Pim¬ 
pernel”  over. 

In  a  tie-up  with  the  Harrisburg  Telegraph, 
a  series  of  classified  “teaser”  ads  were  placed 
in  personal,  business  and  “Where-to-go”  sec¬ 
tions.  Through  co-operation  of  Radio  Station 
WHP,  Harrisburg,  a  Lucky  Listeners’  contest 
was  put  over.  Prominent  window  displays  were 
arranged.  Usual  circular,  paper  napkin  and 
tire  cover  distributions  were  made  to  round 
out  campaign.  Teaser  ad  contest  aroused  much 
curiosity  over  “The  Scarlet  Pimpernel'’  and 
resulted  in  such  a  large  number  of  persons  call¬ 
ing  the  theatre  and  newspapers,  wanting  to  know 
what’s  it  all  about. 

Reading 

In  Reading  at  the  Colonial  Theatre,  man¬ 
ager  Bob  Suits  secured  co-operation  from 
Radio  Station  WRAW  and  WEEU.  Both  sta¬ 
tions  mentioned  the  film’s  opening  after  various 
programs,  and  station  WEEU  used  the  Lucky 
Listeners’  gag. 

Window  displays  were  secured  at  a  haber¬ 
dashery,  featuring  Leslie  Howard.  Shoe  stores 
carried  displays  on  Merle  Oberon.  Displays 
mentioning  the  opening  were  placed  in  res¬ 
taurants. 


Vallee  Crooning  Contest 

The  Rudy  Vallee  crooning  contest,  held  in 
conjunction  with  the  opening  of  “Sweet  Music,” 
at  the  Stanley,  saw  Larry  Graver,  Stanley  man¬ 
ager,  James  Allen  and  Ben  Gimbel  as  judges. 
Auditions  were  held  daily,  with  the  winner 
picked  February  26. 

Stanley-Warner  neighborhoods  will  hear  the 
victor. 


Haynes’  Night  Club  Nights 

Bill  Haynes,  manager,  Earle  Theatre,  has 
arranged  a  series  of  night  club  nights  at  which 
time  entertainers  from  local  floor  shows  will  be 
added  to  the  Earle  program.  This  gives  man¬ 
ager  Haynes  three  distinct  novelties  three  times 
a  week,  the  amateurs,  broadcasts,  etc.,  going 
over  good. 

Artie  Cohn,  publicity  head,  Earle,  had  a 
heavy  campaign  on  the  new  night  club  series. 


“Broadway  Bill” 

Harrisburg 

Exploitation  promoted  by  Manager  Jack  D. 
O’Rear,  Majestic,  Harrisburg,  on  “Broadway 
Bill"  was  effective.  Dressed  as  a  Civil  War 
veteran,  a  man  walked  the  streets,  asking  pass- 
ersby  the  location  of  the  Majestic  Theatre 
where  “Broadway  Bill”  was  playing,  and  pre¬ 
tending  to  be  deaf,  which  created  considerable 
amusement  and  gave  the  picture  great  publicity. 

A  “Broadway  Bill”  limerick  contest  was  run 
for  six  consecutive  days  prior  to  opening  of 
picture.  Twelve  tire  covers  were  placed  on 
taxicabs  two  weeks  in  advance  of  showing ; 
"Broadway  Bill”  sundaes  were  sold  at  soda 
fountains  in  leading  stores,  and  special  still 
frames,  50  Neon  frames,  jumbo  window  cards 
and  Master  Art  frames  were  placed  at  choice 
locations. 


“After  Office  Hours” 

Reading 

Reading’s  first  movie  breakfast  brought  pic¬ 
ture  and  story  publicity  to  Loew’s  Theatre, 
Reading,  Robert  H.  Suits,  manager.  Suits  de¬ 
cided  to  present  a  showing  of  "After  Office 
Hours,”  “before  office  hours.”  Dressing  his 
ushers  as  waiters  and  chefs,  he  started  a  show 
at  breakfast  time,  doors  opening  at  6.15,  and  in 
a  short  time  more  than  300  Clark  Gable  and 
Connie  Bennett  fans  were  in  the  house.  Coffee 
roasting  company  furnished  coffee,  and  the  ush¬ 
ers  in  their  waiter  and  waitress  costumes  served 
coffee,  doughnuts  and  tomato  juice  to  every¬ 
body  in  the  house.  A  copy  of  the  Times,  Read¬ 
ing  morning  paper,  was  given  to  each  person 
present.  Show  ended  just  about  the  time  the 
gals  and  boys  were  due  at  their  offices.  A  news¬ 
paper  photographer  did  his  stuff  and  Suits 
scored  again  with  a  good  picture. 


Strong  Haynes  Exploitation 

Bill  Haynes,  manager,  Earle  Theatre,  has 
been  going  strong  on  selling  the  acts  over  the 
picture. 

Entry  of  the  Vitaphone  girls  resulted  in 
plenty  of  bally  for  the  crew,  along  “42nd  Street” 
and  "Moulin  Rouge,”  with  local  angles.  Com¬ 
ing  of  Benny  Davis  saw  side  contests  for  stage 
aspirants. 

Haynes  believed  that  the  Earle’s  prestige  is 
built  on  stage  appeal  and  is  acting  accordingly. 
Artie  Cohn,  demon  publiciteer,  assists  with  his 
original  creations. 


W arner  Stamps  Click 

Warner  Bros.’  home  office  reports 
exhibitors  over  the  country  are  going  in 
a  big  way  for  the  company’s  recently 
inaugurated  stunt  of  making  available 
stamps  carrying  portraits  of  the  com¬ 
pany’s  contract  players.  Stamps,  avail¬ 
able  at  Warner  exchanges  for  fifty 
cents  per  thousand,  come  in  sheets  of 
100,  and  in  five  different  colors. 
Among  the  many  uses  of  the  stamps  are 
the  following:  tieups  with  local  mer¬ 
chants  for  them  to  stick  the  stamps  on 
their  packages;  a  city-wide  contest, 
with  promoted  prizes,  for  anyone  who 
can  get  a  complete  set  of  stamps  and 
tieups  with  local  societies  of  stamp  col¬ 
lectors. 


“Sweet  Music” 

Harrisburg 

Manager  Jack  D.  O'Rear,  Majestic  Theatre, 
Harrisburg,  took  advantage  of  State  Farm 
Show  crowds  during  showing  at  Majestic  of 
“Sweet  Adeline”  by  distributing  2000  roto  her¬ 
alds  among  visitors  at  Farm  Show.  Much  at¬ 
tention  was  attracted  by  comedy  quartet  Jack 
placed  in  the  streets  to  sing  “Sweet  Adeline” 
and  other  old-gang  songs.  Used  old-style 
square  box  banner  on  long  handle. 

Fifty  standees  were  distributed  at  beer  par¬ 
lors  ;  2000  paper  napkins  at  restaurants ; 

“Sweet  Adeline”  sundaes  were  featured  at  soda 
fountains ;  displays  were  arranged  at  music 
stores;  12  single  still  frames  were  used  in 
a  special  window  display  at  a  leading  store  in 
main  street ;  50  Neon  frames  and  regular  win¬ 
dow  cards  were  placed  at  choice  locations. 


“David  Copperfield” 

Many  theatres  throughout  the  territory  have 
been  making  use  of  the  teacher’s  manual  and 
study  guide  to  “David  Copperfield,”  in  tie-ups 
with  schools  throughout  the  district. 


Junior  Riders  Organize 

Mascot  is  organizing  the  Junior  Thunder 
Riders  in  connection  with  its  serial,  “The  Phan¬ 
tom  Empire.”  Masks  are  given  to  members. 


ALL  FOR  GABLE.  Front  of  Loew’s  Regent  Theatre  is  shown  here  with  sign  at 

right  advertising  “Breakfast  Preview - Before  Office  Hours  of  Clark  Gable  ‘After 

Office  Hours.’  ”  Prior  to  7  A.  M.  breakfast  preview,  coffee  and  doughnuts  were 
served  free  to  patrons  in  theatre  lobby  of  H  arrisburg  house. 


THE  PHILADELPHIA  EXHIBITOR 


Mar  1 T  3  5 


19 


HARRISBURG 


Mrs.  Henrietta  Arnold,  cashier,  Colonial, 
Harrisburg,  was  anxious  for  arrival  at 
Colonial  of  "The  Woman  in  Red,”  be¬ 
cause  Barbara  Stanwyck  rides  horses  and 
so  does  she. 

Harry  Lambert,  manager,  Colonial,  spon¬ 
sored  a  Rudy  Vallee  song  hit  contest  for 
“Sweet  Music.” 

Manager  Sam  Gilman  had  to  stop  sale  of 
tickets  at  Loew  s  Regent,  Harrisburg,  for 
“After  Office  Hours.” 

Jack  O’Rear,  Harrisburg  Majestic,  nearly 
aroused  to  extent  of  pulling  out  his  hair 
because  press  books,  mats,  etc.,  on  All 
the  “King’s  Horses”  failed  to  arrive  until 
day  before  opening. 

All  couples  married  or  applying  for  a  mar¬ 
riage  license  on  opening  day  of  “Jealousy 
at  Victoria,  Harrisburg,  were  invited  by 
manager  Jerry  Wollaston  to  be  guests. 

Three  real  “Injuns”  were  at  the  head  of  a 
“Rustlers  of  Red  Dog"  parade  sponsored 
by  Jerry  Wollaston  at  his  Victoria  The¬ 
atre,  Harrisburg. 

Each  of  first  500  children  in  line  at  Victoria, 
Harrisburg,  Saturday  morning,  for  show¬ 
ing  of  “Rustlers  of  Red  Dog,”  was  pre¬ 
sented  with  a  Baboona  mask. 

Harry  Lambert,  manager,  Colonial,  Harris¬ 
burg,  arranged  with  Penn-Harris  Airport 
to  have  three  planes  do  stunt  flying  over 
the  Colonial  during  showing  of  Devil 
Dogs  of  the  Air”  and  over  State  on  same 
afternoon  during  showing  of  "Wings  in 
the  Dark.” 

Herman  Fehleisen  returned  to  his  duties  as 
doorman  at  Loew  s  Regent,  Harrisburg. 

Sam  Gilman,  manager,  Loew’s  Regent,  Har¬ 
risburg,  received  wire  from  Carter  Barron, 
eastern  division  manager  of  Loew  circuit, 
following  his  departure  from  Harrisburg 
last  week  that  he  had  left  his  bedroom 
slippers  at  hotel.  Sam  retrieved  them. 

Mrs.  Minnie  Weaver,  secretary,  C.  Floyd 
Hopkins,  Harrisburg  representative  Wil- 
mer  and  Vincent  Theatres  in  Harrisburg, 
and  her  husband,  are  in  New  Orleans. 
During  her  absence  her  position  is  being 
occupied  by  Miss  Theda  Brinser. 

Breakfast  consisting  of  coffee  and  doughnuts 
was  served  in  lobby  of  Loew  s  Regent  The¬ 
atre,  Harrisburg,  by  manager  Sam  Gilman 
at  6.30  A.  M.,  prior  to  7  A.  M.  showing 
of  “After  Office  Hours.”  Pictures  of 
Clark  Gable  were  presented  to  all  ladies. 

Injured  when  an  airline  broke  on  a  train 
in  which  she  was  a  passenger  as  it  was 
pulling  into  the  Pennsylvania  Railroad  Sta¬ 
tion  in  New  York  City,  Miss  Thelma  Mil¬ 
ler,  cashier,  Loew  s  Regent  Theatre,  was 
absent  from  work  for  a  week.  Mrs.  Edna 
Gladfelter,  former  cashier,  Loew  s,  substi¬ 
tuted. 

John  F.  Rogers  became  manager,  February 
22,  of  the  State  Theatre,  Harrisburg,  Wil- 
mer  and  Vincent  house.  Rogers  went  to 
the  Harrisburg  theatre  from  Norfolk,  Va., 
where  he  was  manager  of  the  Norva. 
Alvin  Hostler,  whom  manager  Rogers  suc¬ 
ceeded  was  transferred  to  the  State,  Read¬ 
ing. 


Get  Your  Dates  In  Now  For 

Pop  Korson  Birthday  Drive 

JANUARY  15  —  MARCH  15 


Plans  of  the  various  communities  in  Dauphin, 
Cumberland  and  Perry  Counties  for  assist¬ 
ing  in  the  work  of  the  Harrisburg  Welfare 
Federation  were  discussed  recently  by 
representatives  in  Harrisburg.  Following 
the  dinner  meeting  45  representatives  from 
towns  were  guests  at  the  Majestic  Theatre, 
Harrisburg,  of  C.  Floyd  Hopkins,  Harris¬ 
burg  representative,  Wilmer  and  Vincent 
theatres. 


Delaware  Charters 

Arthur  Hopkins  Productions,  Inc.  Operate  theatres 
and  other  places  of  amusement.  100  shares,  no  par 
value. 

Screen  Broadcasts,  Inc.  To  carry  on  the  business  of 
radio  broadcasters  and  motion  picture  producers. 
$10,000. 


“My  Heart  Is  Calling" 

A  no  cost  radio  tie-up  was  arranged  recently 
to  sell  "My  Heart  Is  Calling”  to  exhibitors. 

For  the  opening  of  the  picture  the  exploiter 
sold  local  merchants  on  the  idea  of  buying  radio 
time. 

An  announcement  was  made  every  half  hour, 
plugging  the  picture  and  mentioning  the  mer¬ 
chants. 

Not  only  did  this  tie-up  help  serve  its  purpose 
of  publicizing  “My  Heart  Is  Calling”  to  ex¬ 
hibitors,  who  were  sent  invitations  to  listen 
over  the  air,  but  it  also  greatly  increased  box- 
office  receipts. 


Colorado  Orpheum  Corporation.  General  theatrical 
and  amusement  business.  $200,000. 


Motion  Picture  Guide 

A  Moral  Estimate  of  Motion  Pictures  Recently  Released 


CLASS  A — Section  1 — General  Approval 


Anne  of  Green  Gables 
Baboona 

Baby  Take  a  Bow 
Bachelor  of  Arts 
Behind  the  Evidence 
Big  Hearted  Herbert 
Bright  Eyes 
Call  of  the  Coyote 
Calling  All  Cars 
Charlie  Chan  in  London 
Charlie  Chan  in  Paris 
Clive  of  India 
Carnival 

The  County  Chairman 
David  Copperfield 
Devil  Dogs  of  the  Air 
Father  Brown,  Detective 
Fugitive  Lady 
Gentlemen  Are  Born 
The  Good  Fairy 
Grand  Old  Girl 
Great  Expectations 
Happiness  Ahead 
Hei  Tiki 
Helldorado 


Hell  in  the  Heavens 
Here  Is  My  Heart 
Home  on  the  Range 
I’ll  Fix  It 
The  Iron  Duke 
Imitation  of  Life 
Jack  Ahoy 
Kentucky  Kernels 
The  Last  Gentleman 
Law  Beyond  the  Range 
Lightning  Strikes  Twice 
The  Lives  of  a  Bengal 
Lancer 
Little  Men 
The  Little  Minister 
Life  of  Our  Saviour 
Love  Time 
Man  of  Aran 
Man  of  Courage 
Man  From  Hell 
The  Man  Who  Changed 
His  Name 
Maybe  It's  Love 
Mrs.  Wiggs  of  the  Cab¬ 
bage  Patch 


Million  Dollar  Baby 
Murder  in  the  Clouds 
Music  in  the  Air 
The  Night  Is  Young 
Peck’s  Bad  Boy 
The  President  Vanishes 
Red  Morning 
Return  of  Chandu 
Ruggles  of  Red  Gap 
Runaway  Queen 
The  Scarlet  Pimpernel 
Sequoia 

The  Silver  Streak 
Sons  of  Steel 
Symphony  of  Living 
Under  Pressure 
The  Unfinished  Symphony 
Wagon  Wheels 
Way  of  the  West 
West  of  the  Pecos 
When  a  Man  Sees  Red 
When  a  Man’s  a  Man 
The  White  Cockatoo 
Wings  in  the  Dark 
The  Winning  Ticket 


CLASS  A — Section  2 — Approval  for  Adult  Audiences 


A  Wicked  Woman 
A  Notorious  Gentleman 
Babbitt 

-*  w  -  street 
The  Best  Man  Wins 
Behold  My  Wife 
Beyond  the  Law 
Bordertown 

Bulldog  Drummond  Strikes 
Back 

Chu  Chin  Chow 
Don  Quixote 
Evelyn  Prentice 
Enchanted  April 
Evergreen 
Flirtation  Walk 
It’s  a  Gift 
I’ve  Been  Around 


Jealousy 
Judge  Priest 
The  Little  Damozel 
Gigolette 

Mystery  of  Edwin  Drood 
Little  Friend 
Lost  in  the  Stratosphere 
Marie  Galante 
One  Exciting  Adventure 
One  Hour  Late 
One  Night  of  Love 
The  Gilded  Lily 
The  Painted  Veil 
Rendezvous  at  Midnight 
Romance  in  Manhattan 
Runaway  Queen 
Shadow  of  Doubt 
Sing  Sing  Nights 


She  Had  to  Choose 
Sweet  Adeline 
Successful  Failure 
Society  Doctor 
The  Scarlet  Letter 
There’s  Always  Tomorrow 
That’s  Gratitude 
Tomorrow's  Youth 
The  Perfect  Crime 
The  Wandering  Jew 
The  Human  Side 
Wednesday’s  Child 
We  Live  Again 
What  Every  Woman  Knows 
White  Parade 
Women  in  Red 
Women  Must  Dress 


CLASS  B — Not  Recommended.  Pictures  in  this  classification  are  neither  recommended 
nor  are  they  condemned  because  partly  unsatisfactory 
either  in  subject  matter  or  treatment 


Biography  of  a  Bachelor 
Girl 

Broadway  Bill 

By  Your  Leave 

The  Captain  Hates  the  Sea 

The  Case  of  Elinor  Norton 

Case  of  the  Howling  Dog 

Chained 

Cleopatra 

Dangerous  Corner 

Dames 

Flirting  With  Danger 


Forsaking  All  Others 
The  Gay  Divorcee 
Kansas  City  Princess 
I  Sell  Anything 
The  Merry  Widow 
Million  Dollar  Ransom 
Name  the  Woman 
Niaht  Life  of  the  Gods 
Pursued 

Once  to  Every  Bachelor 
Outcast  Lady 
Pursuit  of  Happiness 


Power 

The  Private  Life  of  Dor 
Juan 
Redhead 

The  Right  to  Live 
The  St.  Louis  Kid 
Ticket  to  a  Crime 
The  Secret  Bride 
Secret  of  the  Chauteau 
Transatlantic  Merry  Go 
Round 

The  World  Accuses 


Dr.  Monica 

The  Fighting  Lady 

The  Firebird 


CLASS  C — Condemned 

The  Gay  Bride 
Guilty  Parents 
Madame  Dubarry 


Scarlet  Empress 
Straight  From  the  Heart 
White  Heat 


The  majority  of  the  above  pictures  were  released  long  before  the  new  Code  machinery 
was  enforced  and  are  now  about  at  the  end  of  their  run. 


Mar  1  ’ 35  pg.  20 


H  tMPlftt 

UR  SERIAL  OF  THE  AGf  ** 


12  SMASHING... 

SPELLBINDING  EPISODES 

OF 

Box  Off  ice  €ntertainment 


A  Nation  20/000  feet  underground*, 
and  500  years  ahead  of  the  times! 

featuring ... 


GENE  AUTRY  FRANKIE  DARRO  BETSY  KING  ROSS 

Radio  and  Record  Star  Screen's  Greatest  Juvenile  World's  Champion  Trick  Rider 


IGHTinG  IDARinE 


Mar  1*35  pg.  21 


tires 


Ralston  Cereal  Comic  Strip  reaches  40,000,000  Weekly 
Straight  Shooters  Clubs  ....  2,000,000  Boy  Members 
Old  Wrangler  Radio  Program  .  .  25,000,000  Listeners 

Tom  Mix  Circus  Played  to  .  .  .  1,150,000  In  1934 
Other  National  Advertising  .  .  .  3,000,000  Circulation 


A  Box-Office 
Line-up  of  .  . 


:  • 


A  SENSATIONAL  15  EPISODE  SERIAL 


TH€  ADVENTURES  OF 


Mascot’s  Greatest  Animal  Stars  Together  Again 

By  the  Company  that  Made 

"The  Devil  Horse",  "The  Wolf  Dog"  and  "The  Law  of  the  Wild”. 


22 


Mar  1 1 35 


THE  PHILADELPHIA  EXHIBITOR 


TRADE  IN  REVIEW 


A  concise  national  survey  classified  for 
quick  reading  ...  A  summary  of  what’s 
going  on  in  every  industry  division. 


CODE 

Code  Authority 
Issues  January  Report 


Cash  balance,  January  1 . $29,003.37 

Receipts  from  exhibitors — January .  14,419.00 

Receipts  from  producers  and  distributors  for 

January  . 11,350.00 

Transfer  from  reserve  for  rent — leases .  1,412.75 


$56,185.12 

January  disbursements  .  19,055.87 


Cash  balance,  February  1 . $37,129.25 

Reserve  for  rent — leases,  February  1  4,4  2  6.00 

Reserve  for  rent  month  to  month,  February  1  1,451.00 


$5,877.00 

Total  cash  on  hand . $43,006.25 

SUMMARY  OF  DISBURSEMENTS 

E.  L.  Cole,  Secretary  Atlanta  advance  account 

fund  .  $  50.00 

Furniture  and  fixtures .  87.67 

Office  equipment  .  330.75 

Subscriptions  to  trade  papers .  40.00 

Salaries  .  12,453.83 

Office  supplies  .  225.60 

Printing  and  mimeographing .  71.57 

Rent  .  2,817.75 

Transportation  and  hotel  expenses .  1,251.60 

Sundries  expense  .  130.93 

Postage  .  323.33 

Telephone  and  telegraph .  709.45 

Light  .  40.22 

Rental  of  furniture  and  fixtures  and  office 

equipment  .  186.04 

Expense  reporting  meetings .  336.13 


Total  disbursements  . $19,055.87 

Unpaid  January  expenses .  4,419.98 


Total  January  expenses . $23,475.85 


Legit  Code  Authority 
Gets  Action  on  Free  Shows 

Legitimate  theatre  code  expects  to  get  a  hear¬ 
ing  before  the  federal  trade  commission  on 
free  radio  shows.  Body  is  getting  co-operation 
of  Code  Authority  in  its  fight  against  the  no¬ 
pay  performances. 

PRODUCTION 

Newsreels  Finally  Agree 
On  Sound  Reduction 

Five  newsreel  companies :  Fox  Movietone 
News,  Hearst-Metrotone,  Paramount  News, 
Pathe  News,  Inc.,  and  Universal  Pictures  Cor¬ 
poration  have  announced  an  important  change 
in  recording  practice  which  will  result  in  bet¬ 
ter  and  more  uniform  sound  quality  in  the 
newsreel  release  prints. 

At  present,  each  newsreel  company  records  its 
sound  without  regard  to  the  others,  the  ten¬ 
dency  being  to  record  sound  at  too  high  a 
volume  or  loudness  level.  This  difference  in 
volume  level  in  the  various  newsreels,  and  par¬ 
ticularly  the  tendency  to  record  the  newsreels 
too  loud,  has  made  it  necessary  for  theatre  pro¬ 
jectionists  to  reduce  the  volume  of  newsreels 
when  they  appear  on  the  screen. 

Following  a  series  of  meetings,  the  newsreel 
companies  have  now  agreed  to  reduce  the  vol¬ 
ume  level  of  newsreels  to  a  uniform  standard, 
approximately  the  same  as  that  commonly  used 
in  the  making  of  feature  pictures.  Beginning 
with  the  first  run  releases  of  March  4,  1935,  all 
newsreel  companies  will  start  using  the  new 
standard,  and  continuing  for  several  weeks  film 
cans  will  be  suitably  labelled  warning  projec¬ 
tionists  of  the  reduction  in  loudness. 


New  Independent  Producers 
Enter  the  Field 

Independent  Producing  and  Distributing  Cor¬ 
poration,  a  new  producing  unit,  with  L.  L.  Hil¬ 
ler,  Jack  Hayes  and  Sam  Wiesenthal  interested, 
will  enter  the  inde  field,  with  a  series  of  Nick 
Carter  features  starring  Thomas  Meighan.  A 
Street  and  Smith  publishing  tieup  has  been 
effected. 

Edgar  Rice  Burroughs  is  also  in  the  inde 
producing  field  with  his  “Tarzan  in  Guate¬ 
mala.” 

Lou  Solomon,  Puritan  Pictures,  will  make  10 
Tim  McCoys  for  inde  market  next  season. 

Keough,  Zukor,  Schaefer 
Now  in  Command  at  Par 

Austin  Keough,  vice-president,  Adolph  Zukor 
and  George  Schaefer,  sales  manager,  are  in 
general  command  of  Paramount  activities,  fol¬ 
lowing  Emanuel  Cohen’s  departure.  Keough 
takes  over  supervision  of  Eastern  production. 

Changes  in  Production 
Lineup  on  the  Coast 

Several  more  changes  have  occurred  in 
production  ranks  on  the  coast. 

Frank  O’Heron,  RKO  vice-president  of 
studios  and  associate  producer,  resigned. 

Sam  Katz  took  charge  of  Metro  musicals. 
Max  Gordon  will  be  in  an  advisory  capacity. 

A.  T.  and  T.  Investigations 
May  Include  Movie  Angles 

State  and  national  investigations  of  the 
American  Telephone  and  Telegraph  Company, 
as  proposed,  would  probably  include  movie 
angles  as  well,  it  is  reported.  Both  the  federal 
government  and  at  least  one  state  body  will 
look  into  the  makeup  and  workings  of  the  huge 
organization. 

Paramount  Plan  to  Be 
Confirmed  April  4,  Report 

It  is  reported  that  the  new  Paramount  reor¬ 
ganization  plan  will  be  approved  April  4.  An 
order  was  signed  recently  by  Federal  Judge 
Alfred  C.  Coxe  tentatively  approving  the  plan 
as  fair  equitable  with  the  next  hearing  the  April 
date  at  which  time  final  confirmation  is  ex¬ 
pected. 

Profits  Again  Shown 
By  Various  Companies 

Fox  Theatres  Corporation  showed  an  oper¬ 
ating  profit  of  $29,332  for  the  six  months  ended 
December  31,  but  a  net  loss  after  depreciation, 
amortization,  other  charges. 

Warner  Brothers  showed  a  net  operating 
profit  of  $16,248.69  before  deduction  of  federal 
income  taxes  for  13  weeks  ended  November  24. 

Eastman  Kodak  raised  its  dividend  rate  to 
$5  annually. 

Heywood  Wakefield  Company  showed,  for 
1934,  a  loss  of  $739,762. 

EXHIBITION 

No  Decision  Yet  on 
American  Tri-Ergon  Review 

No  decision  by  the  U.  S.  Supreme  Court  in 
the  two  Paramount  appeals  from  the  decisions 
favoring  American  Tri-Ergon  Corporation  will 
be  available  before  March  4,  it  is  believed. 
Body  recessed  without  announcing  any  decision. 


Ohio  Industry  Split 
By  Different  Bills 

Ohio  motion  picture  industry  is  having  a 
hectic  time  of  it. 

Bills  affecting  the  exchanges  and  distributors, 
raising  the  censorship  fee  as  well  as  prohibit¬ 
ing  designation  of  preferred  playing  time  and 
imposing  a  2  per  cent  tax  on  each  foot  of  film 
have  been  introduced.  Latter  was  withdrawn 
when  it  was  learned  this  would  be  passed  on  to 
exhibs. 

Distribs  are  quite  alarmed  and  a  big  tussle  is 
in  prospect. 

Samuelson  Again  Heads 
Allied  National  Body 

Sidney  Samuelson  is  again  president  of 
Allied  States  Association.  He  was  re-elected 
at  the  recent  Washington  meeting.  Abram  F. 
Myers  is  again  chairman  of  the  board  and 
general  counsel.  H.  A.  Blum,  Baltimore,  is 
secretary  and  treasurer  with  H.  M.  Richey,  re¬ 
cording  secretary. 

A  budget  was  adopted.  Reports  were  heard, 
with  the  body  opposed  to  several  measures  on 
motion  picture  regulation  now  in  Congress.  No 
record  vote  was  taken  on  the  NRA. 

Plans  were  made  for  the  next  convention  in 
Atlanta. 

Supreme  Court  Raps 
Compulsory  Arbitration 

U.  S.  Supreme  Court  ruled  recently  in  Wash¬ 
ington  that  the  standard  exhibition  contract 
which  includes  a  compulsory  arbitration  clause 
is  illegal.  Body  dismissed  the  appeal  of  Fox 
Film  in  its  case  against  A.  D.  Muller.  Fox 
sought  a  review  of  the  case  in  which  Minnesota 
courts  declared  such  contracts  to  be  in  violation 
of  the  anti-trust  laws.  Defendant  is  a  Minne¬ 
sota  exhibitor. 

Fox  will  again  apply  for  a  writ  of  certiorari 
so  the  case  may  be  argued  on  its  merits.  The 
finding  of  the  court  was  based  on  a  technicality, 
with  further  court  work  in  view. 

20  Bills  Affecting 
Industry  in  Congress 

At  least  20  bills  which  directly  or  indirectly 
affect  the  motion  picture  business  are  in  Con¬ 
gress,  awaiting  further  developments. 

Practically  all  phases  of  the  business  are 
covered  in  them. 

IATSE  Now  Handles 
Three  District  Locals 

The  IATSE,  national  operators’  unit,  is  now 
handling  the  affairs  of  three  locals,  Pittsburgh, 
New  York  City  and  Chicago.  Latter  was  taken 
over  when  Tom  Maloy,  president,  was  mur¬ 
dered  by  gangsters. 

SMPE  Sets  Spring 
Convention  for  Hollywood 

Tentative  plans  have  been  completed  for  the 
spring  convention  of  the  Society  of  Motion 
Picture  Engineers  to  be  held  at  the  Roose¬ 
velt  Hotel  in  Hollywood,  May  20-24,  according 
to  an  announcement  by  William  C.  Kunzmann, 
convention  vice-president.  During  the  five  days 
of  convention,  9  technical  sessions  will  be  held. 
Two  of  these  are  scheduled  for  evenings  to  per¬ 
mit  members  to  visit  motion  picture  studios  in 
the  afternoons. 


THE  PHILADELPHIA  EXHIBITOR 


Mar  1 T  3  5 


23 


WHAT  INCOME  TAX  MUST  I  PAY? 

A  question  every  film  man  is  asking  himself 
is  answered  here  for  him  by 

EDWIN  R.  HARRIS,  CPA. 

A  Specialist  in  Theatre  Accounting  and  a 
Prominent  Member  of  His  Field 


AN  IMPORTANT  QUESTION  in  the 
mind  of  the  exhibitor  today  is  “Must  I  file  an 
Income  Tax  Return?” 

WHO  MUST  FILE 

The  answer  to  this  depends  chiefly  on  two 
things.  First,  the  type  of  organization  under 
which  the  business  is  conducted,  that  is  whether 
a  corporation,  a  partnership  or  a  proprietor¬ 
ship.  Second,  the  amount  of  income.  If  a  the¬ 
atre  is  operated  as  a  corporation  or  a  partner¬ 
ship,  a  return  must  be  filed,  irrespective  of 
whether  the  operations  result  in  a  profit  or  a 
loss.  If  the  theatre  is  conducted  as  a  pro¬ 
prietorship,  (  a  return  must  be  filed  if  the  gross 
income  totals  $5,000  or  over.  Gross  income 
means  gross  admissions,  etc.,  before  subtract¬ 
ing  certain  allowable  deductions.  Corporations 
and  partnerships  are  subject  to  special  regula¬ 
tions  and  requirements.  The  remainder  of 
this  article  points  out  the  salient  features  of 
the  1934  Revenue  Act,  as  applied  to  individuals, 
such  as  a  theatre  owner,  manager  or  an  em¬ 
ployee. 

Returns  are  required  of  every  single  person 
or  a  married  person,  not  living  with  husband 
or  wife,  having  a  net  income  of  $1,000.00  or 
over  and  every  married  person,  living  with  hus¬ 
band  or  wife  or  a  head  of  a  family,  having  a 
net  income  of  $2,500.00  or  over. 

Even  though  you  are  required  to  file  a  return 
because  your  income  falls  in  any  of  the  afore¬ 
mentioned  classes,  it  does  not  follow  that  in 
all  cases  a  tax  must  be  paid,  because  there  are 
certain  allowable  credits  and  deductions. 

DEDUCTIONS,  CREDITS,  ALLOWED 

From  the  “gross  income”  shown  in  the  re¬ 
turn,  certain  items  may  be  deducted.  These 
are  called  “allowable  deductions.”  1  hese  deduc¬ 
tions  when  subtracted  from  the  "gross  income,” 
result  in  “net  income.”  From  the  “net  income  ’ 
several  “credits”  may  be  applied.  These 
“credits”  are  (1)  personal  exemption — a  credit 
or  deduction  of  $1,000  for  a  single  person  or 
$2,500  for  a  married  person  or  the  head  of  a 
family;  (2)  dependency  exemption — a  credit  or 
deduction  of  $400  for  each  dependent;  (3)  divi¬ 
dends  of  domestic  corporations;  (4)  interest 
from  federal  obligations  not  exempt  from 
taxes;  (5)  10%  of  the  “earned  income.” 

“Earned  income”  is  that  earned  for  personal 
services,  such  as  salaries,  wages,  fees,  bonuses, 
etc.  Earned  income  “deductions”  are  expenses 
between  the  “earned  income”  and  “earned  in¬ 
comes.”  “Earned  net  income”  is  the  difference 
between  the  “earned  income”  and  “earned  in¬ 
come  deductions.” 

The  10%  credit  mentioned,  however,  may  not 
exceed  the  “earned  net  income”  or  the  actual 
net  income,  whichever  is  lower.  Thus,  assume 
a  taxpayer  earns  a  salary  of  $10,000,  and  to 


earn  same  has  spent  $2,000  in  traveling  expenses 
and  has,  also,  paid  $200  for  taxes  on  his  resi¬ 
dence.  His  “earned  income”  is  $10,000;  his 
“earned  net  income”  is  $8,000,  and  his  net  in¬ 
come  is  $7,800;  the  10%  credit  allowed  would 
be  $780. 

If  the  taxpayer's  business  requires  both  capi¬ 
tal  and  personal  services,  then  a  reasonable 
amount  will  be  considered  “earned,”  the  law 
permitting  a  sum  not  in  excess  of  20%  of  his 
share  of  the  net  profits.  In  all  cases,  the  first 
$3,000  of  net  income  is  to  be  considered  as 
earned  income,  whether  actually  earned  (as  de¬ 
scribed  above)  or  not.  The  maximum  amount 
of  earned  net  income  allowed  by  the  law  is 
$14,000. 

WHAT  NEED  NOT  BE  REPORTED 

The  following  items  are  excluded  from 
“gross  income”  and  need  not  be  reported  in 
the  tax  return : 

1  Proceeds  of  life  insurance,  policies  paid  to  bene¬ 
ficiaries  on  account  of  the  death  of  the  insured. 

2  (a)  Amount  received  by  the  insured  himself  on  a 
life  insurance  or  endowment  contract  (but  not  in 
excess  of  the  payments  made  thereon. 

(b)  Annuity,  under  an  annuity  or  endowment  con¬ 
tract  in  excess  of  3%  of  the  premiums,  etc.,  paid 
therefor,  but  in  no  case  shall  the  entire  aggre¬ 
gate  sum  of  income  so  exempt  exceed  the  amount 
paid  for  such  annuity. 

3  The  value  of  property  acquired  by  gift,  devise, 
bequest,  etc. 

4  Interest  upon  obligations  of  a  state  or  its  sub¬ 
divisions  or  from  obligations  of  the  federal  gov¬ 
ernment,  etc.  (except  on  obligations  of  the  federal 
government  issued  prior  to  September  2,  1917. 

5  Amounts  received  through  health  and  accident  in¬ 
surance,  workmen’s  compensation  and  recoveries  as 
damages  for  physical  or  mental  injury. 

6  Rental  value  of  dwelling  furnished  to  a  minister 
of  the  gospel,  which  is  included  as  part  of  his 
salary. 

7  Earned  income  of  an  American  citizen,  earned  out¬ 
side  the  United  States;  and  several  other  specific 
items  mentioned  in  the  law,  such  as  stock  divi¬ 
dends,  amounts  received  under  the  World  War  Vet¬ 
eran’s  Act  of  1924,  etc. 

GROSS  INCOME 

“Gross  income”  includes  all  items  received  or 
accrued,  which  are  not  excluded  by  law  or 
otherwise  exempt.  Chief  items  of  such  income 
will  be,  from  personal  services,  rents,  royalties, 
interest,  dividends,  gains  from  sales  of  prop¬ 
erty,  admissions  to  theatres,  etc.  These  items 
are  all  self-explanatory.  There  is,  however,  a 
new  basis  provided  for  computing  the  tax  on 
gains  or  losses  from  the  sale  of  property.  It  is 
no  longer  necessary  to  have  owned  property  for 
two  years  or  more  in  order  to  have  same  qualify 
as  “capital  assets.”  The  1934  Act  includes  all 
property,  other  than  stock  in  trade,  regardless 
of  the  time  held.  The  amount  of  income  to  be 
reported,  or  of  less  to  be  deducted  is  as  follows : 

Period  Held  Percentage 

One  year  or  less . 100% 

Over  one  year,  but  not  over  two  .  .  .  80% 


Over  two  years,  but  not  over  five.  .  .  60% 
Over  five  years,  but  not  over  ten.  .  .  40% 
Over  ten  years .  30% 

Losses  on  sales  of  such  capital  assets  are  lim¬ 
ited  to  $2,000  against  ordinary  income,  but 
may  be  deducted  from  gains  on  capital  assets. 

Amounts  constructively  received  should  be 
included  in  gross  income.  If  amounts  of  salary 
or  other  items  are  credited  to  a  person’s  account 
and  are  immediately  available,  they  constitute 
income  and  should  be  reported. 

ALLOWABLE  DEDUCTION 

Allowable  deductions  consist  of : 

1  All  ordinary  and  necessary  expenses  needed  in  order 
to  carry  on  a  business,  such  as  salaries  to  employees, 
vaudeville,  film  rental  and  delivery,  advertising  and 
premiums,  electricity,  heat,  insurance,  sound  royal¬ 
ties,  music  tax,  licenses,  rent,  repairs,  etc. 

2  Interest — such  as  interest  on  mortgages,  borrowed 
money,  finance  charges  on  equipment. 

3  Taxes — this  deduction  includes  all  taxes  paid,  ex¬ 
cept  Federal  Income  and  Excess  Profits  taxes  and 
estate,  inheritance  and  gift  taxes.  Assessments  for 
betterments,  etc.,  are  not  deductible.  Included  as 
taxes  are  deductions  for  gasoline  tax,  cost  of 
automobile  tags,  drivers’  licenses,  poll  tax,  etc. 

4  Losses  incurred  by  fire,  storm,  theft,  etc.,  and  which 
are  not  compensated  for  by  insurance  are  deduct¬ 
ible. 

5  Bad  Debts — Monies  advanced  and  which  are  not  col¬ 
lectible  may  be  deducted.  They  must,  however, 
be  deducted  in  the  year  they  are  ascertained  to  be 
worthless. 

6  Depreciation — Furnishings,  equipment,  improve¬ 
ments  to  leased  property,  etc.,  may  be  depreciated. 
The  rate  of  depreciation  is  based  on  the  useful 
life  of  the  property.  Improvements,  etc.,  to 
leased  property  must  be  depreciated  or  amortized 
during  the  term  of  the  lease. 

7  Contributions — Donations  or  gifts  are  deductible  to 
the  extent  of  15%  of  the  taxable  income,  as  com¬ 
puted  before  this  deduction. 

UNALLOWABLE  DEDUCTIONS 

Unallowable  Deductions — The  following 
items  are  not  permitted  as  deductions ;  Personal 
or  living  expenses ;  amounts  expended  in  im¬ 
proving  or  replacing  property ;  premiums,  on 
life  insurance;  medical  costs,  hospital  costs,  etc. 

COMPUTATION  OF  TAX 

There  are  two  taxes  assessed  against  the 
incomes  of  individuals — the  normal  tax  and  the 
surtax. 

NORMAL  TAX 

The  normal  tax  is  computed  as  4%  of  the 
balance  of  net  income,  after  deducting  the 
credits  for  personal  exemption,  dependents,  divi¬ 
dends,  etc. 

SURTAX 

The  surtax  begins  at  4%  and  runs  to  59%. 
It  is  computed  on  the  balance  of  net  income, 
after  deducting  the  credits  for  personal  exemp¬ 
tion  and  the  exemption  for  dependents.  This 
surtax  starts  on  net  incomes  of  $4,000  and  is 
computed  on  a  graduated  scale  in  accordance 
with  the  amount  of  the  taxable  net  income. 


24 


Mar  1 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


Doubles  Appeal  Delay 


Further  action  in  the  double  feature 
appeal  was  due  this  week,  with  the  re¬ 
turn  of  Ben  Golder,  plaintiff  counsel, 
from  Florida.  A  supersedeas  will  be 
asked  by  defense  counsel  at  that  time, 
with  an  appeal  in  order. 

Meanwhile,  no  increase  in  use  of 
doubles  to  any  extent  is  noted. 


'Heard  In' 


C 


ROSSTOWN 

Folks  Back 
From  Florida 


Roberta  Cohn,  daughter  Mr.  and  Mrs.  Artie 
Cohn,  former  of  the  Earle,  had  her  second 
birthday  party  February  2  7.  Many  gifts 
were  received. 

Joseph  C.  Dougherty,  manager,  Tower  The¬ 
atre,  was  honored  recently  when  he  was 
awarded  the  distinguished  service  certifi¬ 
cate  by  members  of  Upper  Darby  Ameri¬ 
can  Legion  Post,  No.  2  I  4.  Certificate  is 
given  annually  to  the  most  outstanding 
citizen  of  the  community  who  is  not  a 
member  of  the  legion.  He  was  highly 
praised  by  the  several  hundred  citizens 
assembled  to  honor  him. 

Leon  Behall,  for  the  past  8  months  connected 
with  Apex  Theatre,  has  sold  his  interest 
back  to  owner  Green.  Latter  takes  over 
booking  and  buying,  a  Behall  duty.  Behall 
made  quite  a  success  of  his  work  during 
his  connection. 

Film  and  Photo  League  has  been  showing 
picture  at  the  New  Theatre,  3  1  1  N.  I  6th 
Street.  Programs  have  been  generally  art, 
with  some  amateur  films  included.  A 
Nous  La  Liberte”  is  due  March  1  6. 

Herb  Elliott  and  the  Mrs.  have  been  doing 
Florida. 

David  Milgram  came  back  from  Florida. 

William  Fishman  is  operating  the  Eagle. 

Grange  Theatre  is  doing  a  phenomenal  busi¬ 
ness  under  Joe  Feldman’s  direction. 

Drive-In  Theatre,  Camden,  is  now  a  Martin 
B.  Ellis  enterprise,  ’tis  reported. 

Leo  Posel  is  rumored  turning  the  bowling 
alleys  back  into  the  Bell  Theatre. 

Charlie  Perry,  the  UA  publicity  demon, 
started  a  big  campaign  for  "Folies  Ber- 
gere.” 

Moe  Verbin,  Bill  Israel  and  wives  spend  Sun¬ 
days  together.  The  former  wdl  have  im¬ 
portant  news  soon. 


Mass  Meeting  Attendance 


Both  the  MPTO  and  IEPA  summoned 
its  members  to  head  for  Harrisburg, 
March  5,  when  the  10%  tax  bill  is 
scheduled  to  get  a  hearing  at  3  P.  M. 
Every  theatre  owner  and  manager  was 
asked  to  attend  the  Harrisburg  session. 
A  special  train  is  scheduled  to  leave 
Broad  Street  Station,  March  5,  8.15 

A.  M.  Exhibs  will  assemble  at  the  Penn- 
Harris  Hotel  when  they  arrive.  David 
Barrist  signed  direct  appeals  for  IEPA, 
with  Abe  Sablosky  for  the  MPTO. 


Heard  In 


EHIGH  VALLEy 

Blue  Law 
Trouble  Here 


By  Jack 


Lyric,  Allentown,  will  open  shortly  as  one 
of  A.  R.  Boyd’s  enterprises. 

Harry  Gammett  is  managing  director. 

Joe  Rossheim  has  opened  the  Fourth  Street 
Theatre,  Easton,  “Dick”  Shamus  at  the 
helm,  ticket  office  has  been  moved  down  to 
sidewalk  level,  front  given  a  new  coat  of 
paint. 

Liberty  Theatre,  Pen  Argyl,  under  manage¬ 
ment  Jackson,  Hill  and  Hurd,  recently  in¬ 
stalled  RCA  sound  system. 

Amos  and  Andy  personal  appearance  at  the 
Colonial  Theatre,  Allentown,  drew  crowds 
to  the  tune  of  12,000  admissions  for  the 
one  day  appearance.  Transit,  nearby,  did 
very  well  by  catching  the  “overflow.’’ 

Allentown  local  No.  585,  1ATSE,  held  its 
fourth  annual  banquet  at  the  old  Zion- 
ville  Hotel. 

H.  J.  Brown,  territory  service  engineer,  was 
on  vacation  for  several  days,  George  T. 
Trainer  pinch-hitting. 

Manager  Meeser,  Broad  Street  Theatre, 
Nazareth,  is  turning  out  a  very  clever 
monthly  program  calendar.  He  claims  his 
patrons  have  passed  very  favorable  com¬ 
ment  on  same. 

Joe  Penner  drew  an  exceptionally  large  crowd 
at  the  State  Theatre,  Easton. 

Roxy  Theatre,  Easton,  was  destroyed  by  fire 
February  15.  Fire  was  discovered  about 
6.30  A.  M.  Nine  apartments  over  theatre 
were  damaged  by  water  and  smoke,  theatre 
completely  gutted,  total  damages  about 

$35,000. 

Easton  Local  203,  IATSE,  held  second  annual 
dinner  at  the  Union  Hall  Easton,  February 
1  7.  Some  of  the  prominent  ones  that  at¬ 
tended  were  George  Kilpatrick,  Fred  Oster- 
stock,  George  Kurlansik,  Charley  Treen, 
E.  P.  Rudlin.  Speaker  of  the  day  was  Jack 
Finn,  International  Projector. 

One  of  the  churches  that  fought  Meeser  and 
his  Sunday  shows  in  Nazareth  so  vigor¬ 
ously,  recently  had  5  radio  stars  to  enter¬ 
tain  the  congregation  Sunday  night. 

Tonv  Hutnick,  veteran  doorman,  Broad  St. 
Theatre,  Nazareth,  is  said  to  be  embarking 
on  the  sea  of  matrimony. 


MPTOA  Convention  Closes 

Final  day  of  the  MPTOA  convention  in  New 
Orleans  saw  Sol  A.  Rosenblatt,  industry  ad¬ 
ministrator  and  code  compliance  director,  de¬ 
fending  the  code  on  its  results.  His  talk  brought 
out  the  biggest  attendance  of  the  session. 

A  resolution  asking  for  a  20%  cancellation 
privilege  was  passed,  with  retention  of  block 
booking  if  the  privilege  were  extended.  Other 
resolutions  included  plea  to  producers  for  self¬ 
regulation  of  picture  morals  and  appeals  to 
the  moviegoing  public  to  •  patronize  these  films. 

Louis  Nizer,  New  York  attorney,  spoke  on 
tolerance,  the  last  day,  and  asked  exhibitors 
to  concentrate  on  real  problems,  such  as  over¬ 
seating.  This  leads  to  many  evils,  he  main¬ 
tained.. 

A  letter  from  Walter  Vincent  was  read,  rap¬ 
ping  double  features.  He  also  asked  for  in¬ 
creased  cancellation  privilege ;  no  elimination  of 
block  booking ;  abolition  of  score  charges. 

Herbert  Griffin  spoke  on  technical  aspects  of 
theatre  operation ;  W.  C.  Brown  on  theatre  con¬ 
struction  and  theatre  illumination.  J.  T.  Knight 
spoke  on  air  conditioning.  Kuykendall  praised 
the  technical  speakers.  M.  A.  Lightman  urged 
classification  of  pictures.  Lupton  A.  Wilkinson 
spoke  on  “How  to  Sell  the  Finer  Pictures.” 

Resolutions  concerning  the  code,  block  book¬ 
ing,  score  charges  and  double  features  were 
submitted  to  the  MPTOA  resolutions  commit¬ 
tee  early  in  the  sessions  by  various  factions. 

Fred  Wehrenberg  spoke  on  the  proper  place 
of  community  relationships  in  theatre  opera¬ 
tion. 

Convention  wound  up  February  28  with  reso¬ 
lutions  scheduled  to  be  passed  and  members 
departing  for  their  homes.  Many  stayed  over 
for  the  Mardi  Gras. 


TOURING  WITH  H.  B. 


York 

Mr.  and  Mrs.  Bill  Israel  entertained  in  honor 
of  Blackstone,  who  played  a  recent  engage¬ 
ment  at  the  Strand  Theatre,  York.  Among 
those  present  were  Dr.  Herman  Farkas  and 
Mrs.  Herman  Farkas,  Mrs.  Sam  Katz,  Ber¬ 
nard  Elsesser,  editor,  York  "Gazette  and 
Daily”;  E.  B.  Williamson,  editor,  York 
"Dispatch'’;  Mr.  and  Mrs.  Cleon  Miller, 
manager,  Strand;  Mr.  and  Mrs.  Abe  Halle, 
manager,  Capitol;  Mr.  and  Mrs.  Eld  Milne, 
Blackston’s  production  manager;  Miss 
Gloria  Israel,  daughter,  Miss  Mary  Martel 
and  Herb  Baylson. 


“Motion  Picture  Day”  Scores 

Motion  Picture  Committee,  Women’s  Club, 
Bryn  Mawr,  Mrs.  Earl  Vondersmith,  chairman, 
sponsored  “Motion  Picture  Day,”  February  18. 
Harry  Fried,  manager.  Seville  Theatre,  ar¬ 
ranged  for  previews  of  three  Musical  Moods, 
from  First  Division,  a  Color  Classic  Cartoon 
and  “The  Mystery  of  Edwin  Drood,”  Universal. 
Gar  O’Neill,  Electrical  Research  Products, 
spoke  on  development  of  Musical  Moods.  Mrs. 
George  Campbell  Lewis,  president,  introduced 
Frank  Buhler,  who  gave  a  short  talk. 


Drive  In  Changes  Hands 

Broadway  Amusement  Coompany  has  taken 
over  the  Drive  In  Theatre,  open  air  house 
in  Camden.  Specialties  of  all  kinds  will  be 
added  to  the  film  programs. 

Lou  Rovner  and  Martin  B.  Ellis  are  inter¬ 
ested. 


Pottsville 

Sam  Friedman  arranged  a  tie-up  on  "David 
Copperfield.”  He  ran  the  serial  form  of 
the  story  in  the  evening  paper  for  three 
days  before  the  showing  and  also  had  the 
cartoon  strip  appearing  in  the  morning 
paper.  Editors  felt  this  was  a  good  article 
of  interest  for  their  readers  and  printed  all 
the  h  uman  interest  stories  in  connection 
with  the  picture.  He  also  sent  the  book¬ 
lets  about  the  course  of  study  to  the  local 
high  school.  Teachers  requested  the  pupils 
to  see  the  picture  and  then  write  a  regular 
composition,  based  on  the  story,  as  por¬ 
trayed  by  the  picture  discussing  the  differ¬ 
ent  characters  and  parts. 

Reading 

Calvin  Lieberman,  manager,  Astor  Theatre, 
was  laid  up  for  a  few  days  with  a  minor 
operation  but  is  improving  rapidly.  Gil 
Fradeneck  is  assistant  manager. 


THE  PHILADELPHIA  EXHIBITOR 


Mar  1’35 


25 


Heard  In ' 


V 


INE  STREET 


Zagrans  Has 
A  Title 


Capitol  is  distributing  “Crown  of  Thorns,” 
an  all-talking,  singing  production  of  the 
birth,  life,  death  and  resurrection  of  the 
“Man  of  Sorrows.”  It  is  a  timely  entrant 
for  the  Lenten  period,  with  big  scenes. 

Eddie  Golden,  general  sales  manager,  Mono¬ 
gram,  visited  Philadelphia. 

Horlacher  Highlights,  February  edition,  was 
recently  released  and  speaks  well  for  edi¬ 
tor  Tom  Lark.  Personals  about  the  Hor¬ 
lacher  forces  are  included.  Among  the 
big  news  is  the  fact  that  Larry  Daily  is 
finally  to  leave  the  bachelor  forces;  George 
Birkhard  presented  Jim  Clark  with  a 
trailer  mo  del;  Tom  Clark  was  a  visitor;  as 
well  as  a  list  of  birthdays.  Kenneth  Skels- 
ton,  Scranton,  is  a  newcomer  to  the  ranks. 

James  Clark,  Horlacher  Delivery  Service, 
went  south  to  address  the  MPTOA  and  the 
National  Film  Carriers  and  is  scheduled  to 
return  from  New  Orleans,  March  4. 

Larry  Daily,  beaming  office  manager  of  Hor¬ 
lacher  Delivery  Service,  Inc.,  said:  “I  do" 
with  Miss  Alberta  I.  Rayner,  Philadelphia, 
this  week-en  d,  at  St.  Mary’s  Church.  The 
popular  Vine  Streeter  received  a  gift  from 
the  Horlacher  force  this  week.  The  bride 
and  groom  went  south  for  the  honeymoon. 
Everyone  wishes  them  loads  of  luck. 

Among  the  birthdays  in  March  is  that  of 
Sara  Harris,  6th;  and  Bennie,  himself, 
March  1  7,  St.  Patricks’s  Day,  when  he  will 
be  33.  He  married  very  young. 

Ben  Fertel,  the  bridegroom,  returned  home 
with  Mrs.  Fertel  after  a  pleasant  Florida 
vacation.  He  brought  regards  from  all 
the  Vine  Street  Floridins. 

“Pop”  Korson’s  date  drive  at  Masterpiece 
should  get  tremendous  impetus  from 
Secrets  of  Chinatown,”  the  new  action 
thriller  expected  into  the  exchange  soon. 
Masterpiece  is  getting  behind  it  with  a 
big  campaign,  plenty  of  accessories  and 
novelties.  “Pop”  declares  that  it  will  top 
the  grosses  of  “Chinatown  After  Dark,” 
which  made  a  lot  of  money  for  exhibs. 
He  went  down  to  Washington  recently  to 
open  up  the  new  Trio  home. 

John  Golder  had  the  IEPA  preview  two  of 
his  Liberty  pictures,  “School  for  Girls,” 
and  “Sweepstake  Annie,”  at  the  Rivoli 
Theatre  as  part  of  the  unit’s  tradeshow 
policy.  A  goodly  crowd  attended  and  had 
a  nice  time  of  it.  Hollywood  is  shooting 
"High  School  Girl”  soon. 

Wedding  of  Miss  Emily  Widhsan  to  Martin 
McDonald,  detective,  was  attended  by 
Columbia  manager  Harry  Weiner  and 
office  manager,  Lester  Woertle,  and  the 
party  was  a  tremendous  success.  Friends 
of  the  bride  and  groom  were  present  at  the 
dinner  at  Shoyer’s.  Miss  Widhsan  was 
chief  inspectress  at  Columbia  for  many 
years  and  the  office  gave  her  a  suitable 
gift  on  her  departure.  She  will  be  missed. 

Jerry  Kessler,  Mascot,  was  a  visitor  in  town 
this  week,  dropping  into  Gold  Medal. 

Joe  Wolf  has  the  Castle. 

Frank  Yates  is  managing  the  Ritz,  Oaklyn, 

N.  j. 

Norman  Beckett  thanks  all  his  friends  who 
helped  increase  business  during  the  I  Oth 
anniversary  celebration. 

Apex  Garage  thanks  all  its  friends  for  help¬ 
ing  it  expand. 


Joe  Engel,  U,  had  laryngitis,  couldn’t  speak. 

Anne  Schaefer,  U,  went  to  a  beautician,  looks 
different. 

Gold  Medal  points  out  that  "The  Marines  Are 
Coming"  and  "Little  Men"  got  Broadway 
first  runs  recently.  It  also  plugs  “The 
Phantom  Empire,”  which  it  calls  the  most 
spectacular  serial  of  the  age.  In  addition, 
the  Junior  Thunder  Riders  are  being  or¬ 
ganized  as  a  publicity  ad.  Mascot  has  a 
big  campaign  outlined. 

It’s  a  boy  at  the  Ben  Kassoys.  Marvin  is  his 
name  and  he  weighed  7  lbs.  when  he 
bowed  into  the  world  February  I  5,  too  late 
for  last  issue.  This  makes  Ben  a  father 
for  the  first  time  and  he  has  been  handing 
out  souvenirs  at  Quality  Premium  in  honor 
of  the  event.  j[ 

Norman  Beckett,  at  Beckett’s,  says  that  John 
Hendrick  is  in  charge  of  souvenir  distri¬ 
bution  in  connection  with  the  I  Oth  anni¬ 
versary.  See  him. 

John  Golder  has  three  dates  set  as  key  runs 
for  “High  School  Girl.”  The  Hollywood 
manager  predicts  big  things  for  the  picture 
and  thinks  the  Reading,  Shamokin  and 
Scranton  engagements  will  reveal  startling 
grosses. 

An  RKO  damsel  and  someone  named  John 
are  so  and  so. 

Rose  Forman,  FD,  still  as  popular  as  ever. 

Jack  Segal  was  a  Vine  Street  visitor. 

Judge  Joseph  Varbalow,  brother  of  Sam  Var- 
balow,  was  married  February  26  to  Dor¬ 
othy  Ruth  Schnur,  New  York. 

Metroite  and  Universalite  are  that  way. 


Bert  Berne  is  the  new  GB  addition.  He  is 
quite  good  looking. 

Florence  Weiner  was  a  Harrisburg  guest  of 
Miss  Marcus,  whose  father  is  an  exhibitor. 

Basil  Ziegler  was  a  street  visitor,  as  was  Joe 
Schwartz,  brother  of  ex-censor  Sam. 

Ethel  Freedman  and  Esther  Diamond  like 
fruit. 

Dorothy  Burreson,  Metro,  had  her  picture  in 
the  Record,”  beamed,  received  letters 
from  admirers. 

J.  A.  Kraker  h  eard  reports  of  "Little  Colonel” 
and  “Roberta”  and  knew  Ross  Federal 
would  be  kept  plenty  busy. 

Washington’s  Birthday  provided  the  usual 
holiday  reason. 

Vine  Street  started  to  emerge  from  its  cocoon 
when  the  thermometer  hit  60. 

“Behind  the  Green  Lights”  is  the  next  from 
Mascot,  reports  Gold  Medal  exchange  chief 
Harry  LaVine.  Little  Men”  is  doing 
nicely,  he  says,  and  the  new  quartet  of 
Mascot  serials  should  break  all  records. 
Exhibitors  are  showing  a  great  deal  of  in¬ 
terest,  he  avers. 

Harry  Freed  and  Morris  Wax  are  Bermuda- 
ing. 

Lew  Blaustein  is  improving. 

Murray  Beier  expects  to  tell  what  he  has  in 
store  for  exhibitors  next  season  very  soon. 
Preferred  plans  an  active  campaign. 

Louis  “Pop”  Korson  went  to  Washington  to 
attend  the  new  exchange  opening  and  visit. 

Eddie  Golden,  Monogram  sales  manager,  was 
a  visitor  at  FD. 

Sam  Rosen,  FD  manager,  received  print  of 
“Hei  Tiki"  ’,  is  quite  enthusiastic. 

Educational-World  Wide  offi  ces  are  being  re¬ 
painted,  with  future  occupant  not  an¬ 
nounced. 

Frank  McNamee,  Radio  chieftain,  came  back 
from  the  south  in  time  to  become  enthusi¬ 
astic  over  “Roberta." 

Charles  Zagrans,  the  zither  student,  predicts 
big  things  for  “A  Dog  of  Flanders.”  The 
title  is  a  big  selling  point,  he  avers. 


GB  Announces  Second  Group 

Gaumont  British  has  announced  its  second 
group  of  pictures  to  be  released  this  season. 

It  includes :  “My  Heart  is  Calling”  and  “My 
Song  is  You,”  with  Jan  Kiepura  and  Sonnie 
Hale ;  “The  Dictator,”  with  Clive  B’rook  and 
Madeline  Carroll;  Jack  Hulbert  in  “The 
Camels  Are  Coming” ;  “Man  of  Aran” ;  “Lover 
Divine,”  with  Helen  Chandler,  Marta  Eggerth 
and  Hans  Jaray;  “The  Man  Who  Knew  Too 
Much,”  with  Edna  Best  and  Nova  Pilbeam,  a 
George  Arliss  picture  and  a  Conrad  Veidt  pic¬ 
ture. 


FOL1ES  BERGERE.  Maurice  Chevalier,  Ann  Sothern  and  Merle  Oberon  are  in  the  20th 
Century-UA  picture. 


RE-ELECTED.  Sidney  Samuelson  is 
again  president  of  Allied  States. 


26 


Mar  1’35 


THE  PHILADELPHIA  EXHIBITOR 


FINANCIALLY  and  otherwise,  the  Febru¬ 
ary  18  gala  entertainment  held  at  the  Penn  A.  C. 
under  the  auspices  of  Tent  No.  13  was  a  big 
success.  A  goodly  total  was  received  by  the 
club,  which  will  insure  a  steady  course  for  the 
unit  during  the  current  season.  Approximately 
2300  attended  the  festivities,  which  had  Leonard 
Schlesinger  as  master  of  ceremonies ;  Chief 
Barker  Earle  Sweigert  presenting  an  associate 
membership  to  Mayor  Moore;  an  address  by 
Mayor  Moore ;  unreeling  of  the  recent  pictures 
taken  at  the  first  Variety  Club  luncheon;  a 
Meitrotone  short,  “Star  Night  at  Cocoanut 
Grove’’;  “After  Office  Flours,”  from  Metro; 
and  plenty  of  entertainment  through  the  cour¬ 
tesy  of  local  night  clubs,  Earle  Theatre,  Fox 
Theatre  and  others.  Many  acts  who  were  ready 
to  appear  could  not  go  on,  owing  to  the  length 
of  the  show. 

MAYOR  MOORE  complimented  the  club  on 
the  affair,  said  it  would  be  a  good  addition  to 
the  city’s  list  of  important  organizations.  Earle 
Sweigert’s  brief  comments  were  well  received. 
Many  other  members  of  the  club  were  on  hand 
to  help  supervise  and  keep  the  affair  running 
smoothly.  Following  the  entertainment,  those 
who  participated,  stagehands,  musicians,  opera- 

Two  New  Sunday  Opening 
Bills  Arrive  in  Delaware 

Brogan  and  Shaw  Measures 
Would  Affect  Industry 


Shortly  before  the  time  limit  for  new 
bills  in  the  Delaware  legislature,  Dover, 
Representative  Joseph  M.  Brogan,  Wil¬ 
mington,  introduced  a  bill,  which  was 
favorably  reported  the  next  day,  which 
would  provide  for  Sunday  motion  pic¬ 
tures  should  a  majority  of  the  residents 
of  a  city  or  an  incorporated  town  vote 
“yes”  on  the  question  in  a  referendum. 

Another  bill  which  had  not  been  reported 
on  at  the  time  of  this  writing,  introduced  by 
Representative  Shaw,  would  amend  the  char¬ 
ter  to  make  it  lawful  to  “exhibit  and  sponsor 


years’  experience— 
behind  every  register 


For  50  years  General  Register  Corpo¬ 
ration  and  associated  companies  have 
been  designing  and  building  cash  con¬ 
trol  equipment  for  the  theatre,  carrying 
an  unqualified  two  year  guarantee  on 
all  registers. 

Representation  in  all  key  cities. 


GENERAL  REGISTER 
CORPORATION 

1540  Broadway,  New  York 


tors,  acts,  etc.,  were  invited  to  the  clubhouse 
where  they  were  given  a  buffet  supper.  All  in 
all,  it  was  a  swell  evening. 

CLUB  ALSO  BEGAN  its  series  of  Sunday 
night  tradeshows  February  24,  with  a  size¬ 
able  number  of  members  in  attendance.  These 
will  be  continued  until  further  notice,  with  im¬ 
portant  selections  each  Sunday.  Entertainment 
committee  has  charge  of  this  department. 

FOLLOWING  RETURN  of  many  members 
from  conventions  and  various  meetings,  a  busy 
schedule  for  the  spring  season  is  planned. 
MPTOA  convention,  National  Film  Carriers’ 
meeting  and  other  film  sessions  depleted  the 
ranks  of  the  club  members  for  a  spell.  Florida 
also  attracted  its  share. 

MEMBERS  are  urged  to  bring  their  wives 
to  the  club  Saturday  and  Sunday  nights,  where 
informal  dancing  is  always  scheduled.  Many 
have  already  adopted  this  practice. 

A  MEETING  of  the  board  of  directors  is 
scheduled  for  March  5.  Election  of  a  2nd  as¬ 
sistant  chief  barker  to  replace  Frank  Buhler, 
resigned,  is  one  of  the  important  bits  of  busi¬ 
ness  to  be  taken  up. 


amusements  and  entertainments  within  the 
county  of  New  Castle,  outside  of  the  corporate 
limits  of  any  town  or  city  on  Sunday  commenc¬ 
ing  at  the  hour  of  nine  o’clock  in  the  even¬ 
ing.” 

That  there  is  to  be  a  lively  fight  before 
either  of  the  bills  are  defeated  or  passed  seems 
promising  now.  There  are  no  theatres  that 
would  benefit  by  the  Shaw  bill,  while  they 
would  have  a  chance  under  the  Brogan  bill. 
There  were  some  roadhouses  just  outside  of  the 
city  of  Wilmington  that  have  in  the  past  been 
running  Sunday  shows  without  the  sale  of 
liquors  until  the  police  stopped  them.  Many 
of  them  put  on  fairly  good  floor  shows.  Nat¬ 
urally  they  would  become  competitors  in  case 
both  bills  were  passed  and  Wilmington,  New 
Castle  or  Newark  okayed  Sunday  movies. 

This  section  is  interesting : 

Section  5  Future  Referendums. 

In  any  municipality  the  will  of  the  electors  with 
respect  to  theatre  performances  on  Sunday  may  after 
the  year  one  thousand  nine  hundred  and  thirty-five 
(1935),  but  not  oftener  than  once  in  five  years  be 
submitted  to  the  electors  of  any  municipality  upon 
demand  in  writing  of  petitioners  equal  to  at  least 
five  per  centum  of  the  highest  votes  cast  for  any 
office  in  the  municipality  or  the  last  preceding  general 
or  municipal  election  at  which  the  question  is  to  be 
submitted  and  if  the  petition  is  sufficiently  signed 
shall  thereupon  be  certified  to  the  county  commis¬ 
sioners  who  shall  cause  such  question  to  be  sub¬ 
mitted  in  the  same  manner  as  is  provided  in  this  act 
for  the  election  in  the  year  .  .  .  (1935).  After  any 
such  vote  theatrical  performances  on  Sunday  shall  be 
lawful  or  unlawful  under  section  one  of  this  act  in 
accordance  with  the  findings  as  expressed  by  the 
voters  at  such  election. 

It  is  provided  that  the  bill  shall  become  effec¬ 
tive  immediately  upon  final  enactment. 

Regardless  of  the  outcome  of  these  two 
measures,  there  is  still  another  bill,  known  as 
the  Dugan  Censorship  Bill  still  in  the  hands  of 
a  committee,  supposedly  dead,  which  would  pro¬ 
vide  an  admission  tax.  Another  Sunday  bill 
that  had  been  discussed  but  was  never  intro¬ 
duced  would  provide  a  tax  also. 


Warren  Sues 

Control  Corporation  of  America  has 
commenced  suit  for  $125,000  against 
Chrysler  Corporation.  Complaint  in  this 
suit  alleges  that  the  Chrysler  Corpora¬ 
tion  retained  the  Control  Corporation 
of  America  as  its  sole  and  exclusive 
sales  and  distributing  agent  of  Chrysler 
air  conditioning  equipment,  and  the  in¬ 
tent  of  this  agency  was  to  have  Con¬ 
trol  Corporation  install  Chrysler  air 
conditioning  equipment  in  motion  pic¬ 
ture  theatres  throughout  the  United 
States  of  America. 

Complaint  further  alleges  that  Con¬ 
trol  Corporation  expended  $62,000  in 
the  promotion  of  the  Chrysler  equip¬ 
ment.  After  contacting  a  great  number 
of  motion  picture  theatres,  the  Control 
Corporation  was  faced  with  the  inability, 
refusal  or  neglect  on  the  part  of  the 
Chrysler  Corporation  to  make  the 
equipment  available  to  the  Control 
Corporation,  according  to  charges. 

F.  B.  Warren,  president,  Control  Cor¬ 
poration  of  America,  stated  that  due  to 
the  failure  of  the  Chrysler  Corporation 
to  supply  the  equipment  he  had  been 
compelled  to  withdraw  his  company 
from  active  participation  in  the  air  con¬ 
ditioning  of  motion  picture  theatres. 
Suit  is  an  aftermath  of  weeks  of  confer¬ 
ence  and  negotiations  with  Chrysler  ex¬ 
ecutives  in  an  effort  to  get  them  to  reim¬ 
burse  the  Control  Corporation  for  dam¬ 
ages  sustained  by  it  which  are  conserva¬ 
tively  in  excess  of  $125,000.  Control 
Corporation  of  America  is  represented 
by  Arthur  S.  Friend,  Esq. 

Two  Tradeshows  Entice 
Exhibitors  of  Territory 

First  Division  and  Columbia 
Hosts  to  Theatremen 

First  Division  and  Columbia  threw 
trade  shows  the  last  fortnight  for  ex¬ 
hibitors  and  the  trade. 

FD  exhibited  a  program  at  the  Locust  Street 
Theatre  consisting  of  “Women  Must  Dress,” 
a  “Thrilling  Journey”  and  “March  of  Time.” 
All  were  well  received.  FD  executives  from 
New  York  were  present  as  well  as  250  exhibi¬ 
tors  and  film  men.  Harry  H.  Thomas,  presi¬ 
dent,  FD,  with  the  March  of  Time  executives 
and  others  renewed  acquaintances  with  exhibs, 
with  Sam  Rosen,  local  exchange  manager,  in 
charge.  Luncheon  at  Ritz-Carlton  followed. 

Columbia,  with  manager  Harry  Weiner  in 
command,  showed  “The  Whole  Town’s  Talk¬ 
ing,”  with  Edward  G.  Robinson,  at  the  Locust 
Street  Theatre  to  300  exhibitors.  Show  re¬ 
ceived  deserved  praise. 


I 

Get  Your  Dates  In  Now  For 

Pop  Korson  Birthday  Drive 

JANUARY  15  —  MARCH  15 


THE  PHILADELPHIA  EXHIBITOR 


Mar  1*35 


27 


Delaware  Dog  Fight 


Delaware  exhibitors  seem  pretty  well 
together  in  the  fight  to  keep  the  dog 
racing  tracks  out  of  the  Blue  Hen  State. 
The  interests  back  of  the  tracks,  said  to 
be  the  same  that  was  driven  out  of  New 
Jersey,  have  shown  their  hands  at  Dover 
with  the  aid  of  politicians  in  the  form  of 
a  bill  which  would  give  the  state  a  whole 
year  of  racing,  of  ninety  days  in  each  of 
the  three  counties,  and  all  of  the  motion 
picture  interests  are  fighting  to  stop  it 
from  being  passed. 

A.  J.  DeFiore,  president,  IMPTO  of 
Del.  and  Eastern  Shore,  Maryland,  has 
been  in  conference  with  A.  J.  Vanni, 
regional  manager,  and  District  Manager 
Callow,  Warner  Bros.,  Carter  Barron, 
Loew’s  district  manager,  Dwight  Van- 
Meter,  Aldine  manager,  who  from  his 
experience  with  the  dog  track  when  he 
was  at  Atlantic  City,  had  some  vauable 
data  on  their  menace,  and  has  at  the 
same  time  been  in  touch  with  down-state 
members  of  his  organization.  Letters 
are  being  sent  to  legislators  and  senators 
protesting.  A  statement  was  being  pre¬ 
pared  by  Warner  managers  for  the 
“Journal-Every  Evening,”  which  William 
I.  Mapel,  the  executive  editor  promised 
to  consider.  At  the  same  time,  all  of 
the  theatre  men  are  contacting  mer¬ 
chants,  professional  men  and  amusement 
operators,  reminding  them  that  the 
“doggies”  would  take  thousands  of  dol¬ 
lars  out  of  the  state  and  bring  very  little 
in. 


BILLS 


( Continued  from  page  8) 

No.  146  (Aron):  Providing  referendum  to 
permit  Sunday  theatrical  entertainment  after 

2  P.M. _ _  __  _ _  _ _ _ 

No.  203  (Zappala):  Providing  referendum 
to  permit  theatrical  entertainments  all  day 
Sunday. 

No.  215  (Melchiorre) :  Providing  referen¬ 
dum  to  permit  theatrical  entertainments  all 
day  Sunday. 

No.  222  (Moore)  :  Making  it  lawful  to  fish 
on  Sundays  between  noon  and  sunset. 


Booking  Theatres 
Everywhere 

Honest  ::  Reliable 
Conscientious 
Service 

EDWARDSHERMAN 

VAUDEVILLE  AGENCY 

Real  Estate  Trust  Bldg. 
PHI  LA  DELPHIA 

Pennypacker  7595 

MAYFAIR  THEATRE  BLDG.,  NEW  YORK 
BR.  9-1905 


No.  367  (Schwartz):  Providing  referendum 
to  permit  theatrical  performances  after  2 
P.  M.  on  Sundays. 

No.  596  (Moran):  Imposing  an  additional 
tax  on  capital  stock. 

No.  816  (Barber):  Providing  referendum 
to  permit  theatrical  entertainments  on  Sun¬ 
days  after  2  P.  M. 

No.  824  (Cohen):  Increasing  the  fee  for 
the  examination  of  motion  picture  films,  reels 
and  views. 

No.  825  (Cohen)  :  Imposing  a  tax  upon 
producers  and  distributors  of  motion  picture 
films  of  one  and  one-half  cents  per  lineal  foot 
or  fraction  thereof. 

No.  936  (Eberharter) :  Imposing  a  tax  of 
10  per  cent  upon  the  privilege  to  attend  or 
engage  in  amusements. 

All  revenue  measures  in  the  $203,000,000  pro¬ 
gram  of  Gov.  George  H.  Earle  are  favored 
by  the  Pomona  Grange  of  Cumberland  County, 


and  further  liberalization  of  the  Sunday  Blue 
Laws  is  opposed  in  a  lengthy  report  adopted  at 
a  meeting  held  February  23  in  the  Penn  Town¬ 
ship  Consolidated  School. 


Exhibs  Meet 

A  meeting  of  motion  picture  exhibitors  and 
executives  from  all  parts  of  the  state  was  held 
this  week  at  the  Penn-Harris  Hotel,  Harris¬ 
burg,  for  the  purpose  of  discussing  the  bills. 


Get  Your  Dates  In  Now  For 

Pop  Korson  Birthday  Drive 

JANUARY  IS  -  MARCH  IS 


It  is  possible  to  buy  anything  at 

any  price  but  when  quality  is 

considered  smart  showmen  are 

glad  to  pay  the  difference.  There 

is  a  difference  between  JUST 

Printing  and  Good  Printing.  That 

difference  is  one  of  the  reasons 

why  National  Penn  Printing 

Company  is  the  leader  in  the 

field.  It  takes  more  than  just 

paper,  ink  and  type  to  turn  out 

Real  Printing.  »  »  »  »  » 

National  Penn  National  Kline 

Printing  Co.  Poster  Co. 

1233  VINE  STREET  1307  VINE  STREET 

PHILADELPHIA  PHILADELPHIA 

OSCAR  LIBROS  AL  BLOFSON  SIMON  LIBROS 

28 


Mar  1 T  35 


THE  PHILADELPHIA  EXHIBITOR 


THE  CODE 


Hearings  .  .  .  Decisions  .  .  .  Appeals 

.  .  .  Local  release  dates  .  .  .  Resolutions 


Local  Secretary 
BASIL  ZIEGLER 
12  South  12th  Street 
Philadelphia 

LOCAL  RELEASE  DATES 
WARNERS 

Living  on  Velvet,  February  22. 

COLUMBIA 

Behind  the  Evidence,  February  18-20;  The 
Whole  Town’s  Talking,  February  28. 

FOX 

One  More  Spring,  February  15;  Little 
Colonel,  February  22. 

METRO 

Shadow  of  Doubt,  February  21;  After 
Office  Hours,  February  23. 

Vanessa,  Her  Love  Story,  March  5. 


UNIVERSAL 

Mystery  of  Edwin  Drood,  February  12; 
Good  Fairy,  February  15-21. 

RKO 

Gigolette,  February  22. 

UNITED  ARTISTS 

The  Scarlet  Pimpernel,  February  8  (notice 
received  February  16). 

Folies  Bergere,  March  2. 

PARAMOUNT 

All  the  King’s  Horses,  February  22. 

FIRST  DIVISION 

Mysterious  Mr.  Wong,  February  20; 
Women  Must  Dress,  April  23,  4-5;  Ghost 
Rider,  February  23;  Timber  Terrors,  Febru¬ 
ary  23;  Desert  Man,  March  1. 


Ricci  Moves 

Armanda  T.  Ricci,  well  known  interior  deco¬ 
rator,  has  moved  his  offices  from  the  Abbott 
building  to  1310  Spruce  Street.  Increased  floor 
space  and  greater  facilities  for  design  will  aid 
the  efficiency  of  his  organization.  New  offices 
are  decorated  in  modern  motif  and  are  strik¬ 
ing  in  color  arrangement.  Brilliant  blues,  yel¬ 
lows,  reds,  silvers  and  gold  are  used  to  advan¬ 
tage  and  prove  effective  when  properly  executed. 

Exhibitors  and  motion  picture  executives  are 
welcome  to  inspect  the  new  offices  at  any  time. 


Elm  Deal  Off 

Joe  Murphy,  who  was  going  to  take  the  Elm, 
Camden,  isn't. 

Deal  fell  through  at  the  last  minute,  with 
Murphy,  an  ace  manager  and  exploitation  man¬ 
ager,  going  to  make  a  new  connection. 


DeFiore  Praises  Boards 


Joe  DeFiore,  Wilmington,  president, 
IMPTO  of  Delaware  and  Eastern  Shore 
of  Maryland,  wants  to  let  exhibitors 
know  that  after  some  personal  experi¬ 
ence  he  is  convinced  that  those  who  are 
crabbing  and  squawking  about  the  work 
of  the  grievance  boards  are  all  wrong. 
It  so  happens  that  Joe  has  had  a  chance 
to  sit  on  the  Washington  district  board 
himself  on  two  or  three  occasions  lately. 

Joe  was  interested  in  the  case  of  the 
Dentonia  vs.  the  Ridgely  over  charges 
of  unfair  competition  and  was  in  Wash¬ 
ington.  It  so  happened  that  one  of  the 
members  of  the  board  has  been  in 
Florida  for  some  time,  so  Joe  was 
drafted  to  take  his  place  on  the  board. 

“I  just  want  to  say,”  said  Joe,  “that 
if  all  of  the  boards  are  like  the  one  I  sat 
with,  the  exhibitors  have  no  need  to 
kick.  They  were  fair,  thorough  in  their 
review  and  as  painstaking  as  if  they 
were  a  higher  court.  They  certainly 
convinced  me  they  were  on  the  job.” 


Brown  Plasters 

Charlie  Brown,  for  years  one  of  the  most 
dependable  members  of  Sid  Stanley’s  Fay's 
Theatre  staff,  is  entering  into  the  plastering 
business  for  himself.  He  will  make  a  specialty 
of  theatre  work. 


$5  for  $3*98 

SPECIAL  f 
BARGAIN  • 

In  a  midwestern  town,  a 
dubious  public  refused  to 
buy  good  $5  bills  for  $3.98. 
Smart  showmen,  as  well,  re¬ 
fuse  such  bargains  when 
they  think  of  equipment  for 
their  house.  They  know 
that  one  only  gets  what  one 
pays  for. 

Reliability 

is  a  far  more  important 
factor  than  saving  pennies. 
Readers  of  this  publication 
have  learned  this  by  expe¬ 
rience.  Patronizing  adver¬ 
tisers  of  this  magazine  has 
aided  them  in  securing  the 
best  for  the  sanest  price. 


Get  Your  Dates  In  Now  For 

Pop  Korsori  Birthday  Drive 

JANUARY  15  —  MARCH  15 


Roxy-Mastbaum  Closes 


With  the  first  official  announcement 
coming  from  Roxy,  Roxy-Mastbaum 
Theatre  was  scheduled  to  close  its  doors 
March  2. 

H  ouse,  which  opened  Xmas  week, 
made  10  weeks  of  it. 

While  Roxy  programs  received  much 
attention,  overseated  downtown  condi¬ 
tion  with  lack  of  enough  ace  product  to 
take  care  of  Boyd,  Stanley,  Aldine,  Stan¬ 
ton  and  the  Roxy-Mastbaum  contributed 
to  the  close. 

Best  work  was  during  presence  of 
Jack  Benny.  Roxy  returns  to  New  York, 
rumored  for  the  Roxy,  Radio  City  or 
radio  work. 

It  is  reported  that  Roxy  may  return 
to  the  theatre  in  the  fall  season  or  later. 

Various  accounts  of  losses  sustained 
in  the  enterprise  brought  this  statement 
from  Joseph  Bernhard,  managing  direc¬ 
tor,  Warner  Theatres. 

“An  article  published  in  New  York 
under  a  Philadelphia  date  line  on  Sunday 
in  connection  with  the  impending  clos¬ 
ing  of  the  Roxy-Mastbaum  Theatre  in 
Philadelphia,  which  has  been  managed 
by  Samuel  L.  Rothafel  (Roxy)  for  the 
last  few  weeks,  contains  a  rumor  that 
ten  weeks’  operation  lost  between  $200,- 
000  and  $250,000. 

“This  ‘rumor,’  however  it  arose,  is 
absolutely  incorrect.  It  is  unfortunately 
true  that  the  operation  of  the  theatre 
under  Mr.  Rothafel’s  direction  has  not 
proved  profitable,  but  there  has  been  no 
loss  of  anything  like  the  amount  named, 
and  in  fairness  to  all  concerned,  this 
fact  should  be  made  clear. 

“As  Mr.  Rothafel  stated  in  Philadel¬ 
phia,  certain  developments  in  connection 
with  prior  obligations  made  it  impos¬ 
sible  for  him  to  be  constantly  in  that 
city.  Had  we  been  able  to  avail  our¬ 
selves  of  his  exclusive  services  at  the 
Roxy-Mastbaum,  we  would  have  been 
glad  to  continue  the  arrangement  with 
him  with  every  prospect  of  highly  suc¬ 
cessful  results.  Circumstances  having 
prevented  this,  we  have  decided  to  close 
the  theatre  for  the  present;  but  the  alle¬ 
gation  that  losses  of  from  $200,000  to 
$250,000  have  been  incurred  is  ab¬ 
surdly  out  of  line  with  the  facts.” 


Gilman-Beard 

Marriage  of  Miss  Esther  Beard,  Baltimore, 
Md.,  daughter  of  H.  E.  Beard,  Delta,  to  Sam 
Gilman,  Harrisburg,  son  of  J.  E.  Gilman,  Cleve¬ 
land,  Ohio,  was  solemnized  St.  Valentine's  Day 
at  Elkton,  Md.  Following  the  ceremony,  Mr. 
and  Mrs.  Gilman  went  to  New  York  City  for 
a  short  honeymoon.  Bride  was  former  cashier 
at  the  Aurora  Theatre,  Baltimore.  Mr.  Gilman 
is  manager  of  Loew’s  Regent  Theatre,  Harris¬ 
burg. 

Upon  their  return  from  New  York  Mr.  and 
Mrs.  Gilman  were  serenaded  in  front  of  Loew’s 
Regent  Theatre  by  Loew's  Cadet  Band.  In  the 
office  Gilman  and  his  bride  were  greeted  by  the 
mothers  of  members  of  the  cadet  band  who 
presented  Mr.  and  Mrs.  Gilman  with  a  large, 
three-layer  cake.  Staff  then  gave  couple  din¬ 
ner  set. 

Everyone  was  pleased. 


Mar  1  ’ 35  pg.  29 


EYES  ON  WASHINGTON 
EYES  ON  EVERY  CAPITAL 
TAXES . . .  REVENUE . . .  HOW 
. . .  WHO  . . .  WHEN  . . .  WHY 

Questions  that  every  exhibitor  is  asking  himself  .  .  . 
The  answer  can  be  found  within  the  pages  of  this  maga¬ 
zine  .  .  .  Trained  correspondents  combing  all  news 
sources,  reporting  all  developments  ...  A  Washington 
news  reservoir  that  has  been  established  more  than  a 
decade  .  .  .  Bringing  to  you  as  fast  as  is  possible  the 
actual  legislative  scene  .  .  .  On  bills,  new  legislation 
.  .  .  Contacting  exhibitor  units,  pledging  support  .  .  . 
Service  that  does  not  end  when  news  is  printed. 

In  return  for  this,  nothing  is  asked  only  the  confidence 
that  comes  from  knowing  that  its  readers  appreciate 
effort  ...  A  subscription  is  your  pledge  .  .  .  Send  it 
in  now. 


I  have  to  know  the  news  from  Washington  and  my  state 
capital.  I  want  to  keep  in  touch  with  everything 
affecting  my  business. 

Mark  down  my  subscription  for  1  year  ($2) ;  3  years 
($5). 

Name . 

Theatre . 

City  . 


30 


Mar  1 ' 3  5 


THE  PHILADELPHIA  EXHIBITOR 


Exhibition  for  Exhibitors 

A  new  tendency  which  seems  to  be 
appearing  on  the  street  is  that  advocated 
by  a  minority  of  exhibitors  who  declare 
exhibition  should  be  only  for  exhibitors 
and  not  for  others. 

As  a  result,  one  theatre  development 
has  been  postponed,  while  another  gen¬ 
tleman,  attached  to  an  exchange,  sev¬ 
ered  his  connection  with  his  theatre 
interests. 

The  first-named  theatre  proposition  is 
definitely  scheduled  to  go  ahead  shortly, 
while  the  last  named  gentleman,  feeling 
he  has  been  given  an  unfair  deal,  has 
not  scheduled  his  further  steps. 


THANKS, FILM  MEN 

. .  For  Making  Our 
Expansion  Possible 

Your  co-operation  and  appre¬ 
ciation  of  our  service  led  to 
our  taking  over  additional 
quarters  at  244  N.  Juniper  St. 
Now,  with  160-car  capacity, 
we  are  able  to  take  care  of 
everyone  with  the  best  pos¬ 
sible  service.  We  extend  our 
thanks  to  you. 

BECKER  BROTHERS. 

SPECIAL  FILM  RATES 

Parking,  All  Day . 25c 

High-Pressure  Washing  .  .  75c 

Towing  Service — 

Any  Time,  Any  Place. 
Road  Service  to  all  Patrons. 
Mechanic  Always  on  Duty. 
24-hour  Service. 


APEX  GARAGE 

249-51-53  N.  JUNIPER  ST. 

APEX  ANNEX 

244  N.  JUNIPER  ST. 

GIRARD  SERVICE 
GARAGE 

5155  GIRARD  AYE. 


BECKER  BROTHERS,Proprietors 


WILKES-BARRE 


M.  E.  Comerford’s  illness  in  Washington 
caused  grave  concern  here. 

Special  shows,  Washington’s  Birthday,  drew 
heavily.  With  the  schools  closed  in  the 
afternoon,  matinees  were  crowded.  Kings¬ 
ton  arranged  to  show  its  Saturday  serial. 

Morton  Downey  and  amateur  night  gave  the 
Penn  its  greatest  business  since  the  memo¬ 
rial  visit  of  Joe  Penner. 

Saturday  afternoon  children’s  contests  at  the 
Penn  are  attracting  attention. 

Keystone  network,  which  operates  WBAX, 
staged  auditions  from  the  stage  of  the 
Penn. 

John  Comerford,  Orpheum,  is  sponsoring  a 
kiddie  matinee  at  10.30  Saturday  morn¬ 
ings. 

Fred  Hermann,  Capitol  gave  his  all  in  the 
promotion  of  ‘‘David  Copperfield.” 

American,  Pittston,  had  a  revue  on  the  stage 
Thursday  night. 

George  Bittinger  was  host  to  members  of  the 
Kingston  Business  Men’s  Association  for 
“Little  Minister.” 

Comerford  Amusement  Company  property, 
8  I  Public  Square,  will  be  occupied  by  a 
cigar  store. 

Newspaper  boys  are  missing  the  cheerful 
presence  of  A1  Cox  since  he  began  mak¬ 
ing  a  hermit  of  himself  at  the  Irving. 

Bill  Roberts’  f  ree  parking  plan  at  the  Shaw¬ 
nee  is  bringing  him  business  from  the 
Wilkes-Barre  side. 


Sound  Papers  Available 

Sales  on  Sound  Corporation,  1600  Broadway, 
New  York,  offers  a  paper  on  “Adjustment  of 
Sound  on  Film  Optical  Systems  or  Lens  Tubes,” 
which  should  be  of  interest  to  exhibitors  and 
operators.  It  is  written  by  David  W.  Scott, 
chief  technician,  SOS  Corporation,  and  con¬ 
tains  many  illuminating  facts. 

The  company  is  ready  at  all  times  to  co-oper¬ 
ate  with  exhibitors  on  sound  problems. 


Open  Sunday  Hit 

Laymen’s  Association  of  the  Reformed 
Churches  of  Harrisburg  and  vicinity  in  a 
resolution  adopted  at  a  mid-year  dinner 
meeting  at  Salem  Reformed  Church, 
Harrisburg,  February  21,  expressed  op¬ 
position  to  bills  proposing  Sunday 
movies  now  pending  in  the  State  Legis¬ 
lature,  and  recommended  replacement 
of  “the  indecent  and  salacious  films”  be¬ 
ing  shown  in  motion  picture  theatres 
with  “clean,  wholesome  and  educational 
entertainment.” 

A  special  committee  which  presented 
the  resolution,  revealed  that  through  a 
questionnaire  submitted  recently  in  the 
Sunday  Schools  of  the  association,  there 
was  found  a  “genuine  and  whole-hearted 
sentiment  for  cleaner  movies  to  be  shown 
in  local  theatres.” 


Get  Your  Dates  In  Now  For 

Pop  Korson  Birthday  Drive 

JANUARY  IS  -  MARCH  IS 


Manager  Available 

A  theatre  manager,  with  six  years’ 
chain  and  inde  experience,  is  available. 
Will  take  a  position  anywhere,  at  any 
salary.  Phone  Gladstone  1521  or  write 
JG,  4558  N.  13th  Street. 


Copyright  Case  Settled 

Copyright  violations  case  against  Edward  and 
John  Nanawicz,  Dreamland  Theatre,  Evnon, 
was  settled  recently. 

L  niversal  and  World  Wide  brought  charges 
against  the  house  in  October,  1933,  with  Frank 
Fogel  as  their  attorney. 

Settlement  was  reached  a  few  weeks  ago, 
ending  the  incident. 


SERVING  theatre  needs  with 
a  knowledge  of  theatre 
business. 

JL  SSISTING  theatre  owners  with 
MJL  a  staff  of  trained  clerks  and 
f  %  office  files.  No  missouts. 

Freeing  theatre  owners  of  the 

worry  that  they  may  have 
forgotten  part  of  their  show. 

EFFICIENTLY  operating  the  larg¬ 
est  film  delivery  service  in 
the  world. 

Taking  care  of  every 

possible  need  in  the  delivery 
of  film. 

I  EL  DING  the  epitome  of 
safety,  service  and  effici¬ 
ency  at  a  minimum  cost. 

HORLACHER 

DELIVERY  SERVICE,  Inc. 

1228  Vine  Street,  Philadelphia 

NEW  YORK 
SCRANTON 
BALTIMORE 
WASHINGTON 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


Another  Horlacher  Service 
LARRY  DAILY,  Notary  Public 

The  only  one  on  Vine  Street  .  .  At 
your  service  any  time  during 
business  hours. 


THE  PHILADELPHIA  EXHIBITOR 


Mar  1 '35 


31 


Heard  In ' 


w 


ILMINGTON 


Vanni  System 
Gets  Results 


George  H.  Thompson,  manager,  Waller 
Theatre,  Laurel,  well  known  in  Peninsula 
theatre  circles,  suffered  a  paralytic  stroke 
February  I  2  which  affected  his  speech  and 
his  right  side. 

New  policy  by  A.  J.  Vanni,  Warners,  seems 
to  be  showing  gratifying  results,  if  Wil¬ 
mington  is  a  criterion.  Theatres  never 
looked  in  better  shape.  Ginger-breadish 
appearance  has  vanished.  Substantial 
frames,  neat  and  tasteful  displays  and 
bright  cheerful  but  never  gaudy  paint  has 
taken  its  place.  Managers  are  left  more 
to  carve  out  their  own  destiny  so  to  speak. 
Vanni  has  been  in  Washington  once  each 
week.  His  office,  it  might  be  said,  is  in  his 
brief  case.  When  he  comes  in,  too,  he 
doesn’t  make  his  call  as  would  a  brigadier 
general.  He  looks  over  the  house,  offers 
suggestions  here  and  there;  tells  what  so 
and  so  is  doing  in  Lancaster,  Pottstown, 
in  the  way  of  improvements  in  service, 
goes  on  to  the  next  town  and  tells  them 
there  what  they  are  doing  in  Wilmington. 
The  same  may  be  said  of  district  manager 
Callow.  He  makes  his  hops  about  the  cir¬ 
cuit  twice  a  week. 

Evolution  of  the  Queen  Theatre,  from  a 
second  run  to  a  first  run  and  the  equal  of 
the  Aldine,  and  Loew’s  Parkway,  as  a 
money  maker,  under  the  management  of 
E.  I.  Lewis  within  less  than  six  months, 
seems  almost  complete. 

Midnight  shows  before  Washington’s  birthday 
at  Loew’s  and  the  Aldine  were  fairly  well 
attended.  Dwight  VanMeter,  Aldine,  put¬ 
ting  on  the  new  Rudy  Vallee  film,  sent 
out  80  invitations  to  special  guests,  receiv¬ 
ing  about  60  of  them  at  the  box  office  and 
a  fairly  good  house  that  paid  regular  ad¬ 
mission  prices.  E.  E.  Drissel,  Loew's,  had 
a  good  crowd,  too. 

New  frames  are  going  into  the  Opera  House 
lobby  which  should  be  an  improvement  to 
the  venerable  house.  “Morty”  Levine, 
manager,  had  Chinese  lanterns  hung  about 
for  ‘  Mysterious  Mr.  Wong.” 

A.  J.  Vanni,  Warner  regional  manager,  was 
in  town  for  the  World’s  Follies. 


NOW  BOOKING  .  .  . 

for  the  lenten  Season  ! 


"CROWN 

THORNS" 

Adapted  from 

"The  Life  of  Christ" 

A  BIGGER  BOX-OFFICE  ATTRACTION 

THIS  YEAR  THAW  EVER  BEFORE 


CAPITAL 

Film  Exchange,  Inc. 

EDDIE  GABRIEL,  Mgr. 

Spruce  7699  1314  Vine  Street 


Special  Programs 

National  Convention  of  Teachers,  At¬ 
lantic  City,  went  on  record  as  favoring 
definite  programs  for  children. 

Body  also  discussed  twin  bills  from 
the  children  and  adult  picture  on  the 
same  program  angle. 

At  a  conference  of  the  Department  of 
Secondary  Education  of  the  N.  E.  A.,  a 
resolution  by  Worcester  Warren,  Super¬ 
intendent  of  Schools,  Bridgeport,  Conn., 
was  unanimously  adopted,  “commend¬ 
ing  the  work  of  the  National  Council 
of  Teachers  of  English  and  what  the 
motion  picture  producers  have  done  in 
improving  the  type  of  pictures  recently 
and  currently  shown,  and  commending 
the  support  of  this  program  by  the  de¬ 
partment  of  secondary  education.” 

Dr.  William  Lewin,  Newark,  Profes¬ 
sor  of  English,  Weequaic  High  School, 
chairman  of  the  Department  Motion  Pic¬ 
ture  Committee,  attacked  the  evil  of  mix¬ 
ing  good  and  bad  features  on  the  same 
program. 


A1  Williams,  projectionist.  Opera  House, 
and  union  leader,  was  on  the  sick  list. 

E.  I.  Lewis,  manager,  Queen,  bad  a  parade 
headed  by  a  sound  truck  for  Singer’s  Mid¬ 
gets  and  the  three  elephants  from  the 
station. 

Jimmy  Kearney.  Queen  assistant,  was  sick 
whn  the  midgets  were  there. 

In  my  four  years  of  rounds  of  theatres,  this 
is  the  first  compliment  I  ever  heard  any 
“inde”  voluntarily  pay  to  a  Warner  dis¬ 
trict  manager.  So  speaks  Joe  DeFiore: 
’’That  fellow  Vanni  seems  to  be  regular. 
You  can  get  somewhere  with  him.  I  got 
more  co-operation  from  him  than  any  of 
the  other  men  that  have  been  down  here.’’ 

Lew  Black,  manager,  Arcadia,  has  torn  away 
the  somewhat  shopworn  beaver  board  walls 
in  his  lobby 

Miss  Rose  Caulk,  box  office  girl,  Aldine,  and 
a  mighty  pretty  one,  too,  has  resigned. 
Mildred  Ferguson  replaces. 

District  Manager  Callow,  spied  in  the  Aldine 
office,  tells  me  that  the  "Bowery  Follies” 
have  been  boo  ked  for  March  9  at  the 
Stanley,  Chester.  He  tells  me  all  of  the 
Chester  theatres  are  looking  pretty  swell 
now  with  new  frames  and  new  paint. 
Glad  to  hear  from  him  that  Dick  Hiltshire, 
assistant,  Jack  Mulhall,  up  there,  is  get¬ 
ting  along  O.K. 

Dwight  VanMeter  assured  of  a  good  start  at 
the  Aldine  with  ‘‘Sweet  Music"  was  think¬ 
ing  up  a  good  campaign  for  Roberta.” 

Tommy  Chalmers,  usher,  Aldine,  is  getting  a 
reputation  of  being  the  best  gold  fish  at¬ 
tendant  the  theatre  ever  had. 

Ben  Schindler,  Avenue,  tells  me  he  is  no 
more  in  favor  of  the  new  Sunday  movie 
bill  than  he  was  the  other  one  that  was 
suggested. 


Daylight  Delay 


There  has  been  some  delay  in  the 
inauguration  of  the  fight  against  day¬ 
light  saving,  owing  to  the  immediate  tax 
problem  at  hand. 

With  these  taken  care  of,  however,  it 
is  expected  that  further  progress  in  the 
daylight  campaign  will  be  made. 


Doorway  of  a  vacant  shop  next  door  to  the 
Arcadia  was  quickly  grabbed  off  by  Man¬ 
ager  Lewis,  Queen,  for  his  vaudeville  bill¬ 
board. 

Dick  Hayden,  doorman  and  usher,  Arcadia, 
during  his  leisure  hours,  is  grooming 
himself  for  a  baton  wielding  career.  He 
has  organized  an  orchestra  of  eleven 
pieces.  Joe  DeFiore,  Park,  has  promised 
to  listen. 

Mrs.  Edmund  Barshal,  chairman.  Motion 
Pictures  for  the  Federated  Women’s  Clubs 
of  Delaware,  gives  talks  on  movies  over 

WDEL. 

When  Dwight  VanMeter,  Aldine,  put  the 
army  searchlight  on  in  front  for  a  mid¬ 
night  prevue  showing,  he  had  the  an¬ 
nouncement  made  over  WDEL  with  the 
request  that  persons  ten  miles  or  more 
away  step  on  their  porch  and  see  if  they 
could  see  the  light. 


With 

CANDY 

HANDY 

“The  Show’s  aWow!” 


Keep  “America's  Best 99 

CANDY 

HANDY 

thru  a  Berio  Candy  Vendor 


Your  Patrons  will  appreciate  this 
added  Service 


Your  Account  will  welcome  this 
added  Revenue 


Berio  Installations  Made  in 
Finishes  to  Harmonize  with 
Your  Interior 


BERLO 

VENDING 

COMPANY 

1518  N.  Broad  St.,  Phila. 

POPLAR  6011 

Specializing  In  Candy 
Vending  Equipment 
for  the  Theatre  Trade! 


NEW  YORK  BALTIMORE 

SCRANTON  WASHINGTON 

ALLENTOWN  CLEVELAND 

PITTSBURGH  CINCINNATI 


32 


Mar  1*35 


THE  PHILADELPHIA  EXHIBITOR 


READY 

REFERENCE 

EACH  COMPANY  LISTED  IS  AN 
AUTHORITY  IN  ITS  FIELD  AND 
IS  RELIABLE  AND  TRUSTWORTHY 


ACCOUNTANT  (Theatre  Spec.) 
EDWIN  R.  HARRIS 

CERTIFIED  PUBLIC  ACCOUNTANT 

Denckla  Bldcj.,  Philadelphia 

Specializing  in  Theatre  Bookkeeping.  Profit  and  Loss 
Statements  and  State  and  Federal  Tax  Returns 
for  more  than  19  years 

THE  SMALL  MONTHLY  SUM  WILL  SURPRISE  YOU 


4 


AIR  CONDITIONING 

UPHOON 

CONDITIONING  CO. 

BLOWERS  -  FANS 
'  AIR  WASHERS 

252  West  26th  St.,  New  York 


[a'r  C 


COOLING 

VENTILATING 

HEATING 


ARCHITECT 

THEATRE  DESIGN 

Remodeling  »  Building 

LATEST  COMPLETED 

NEW  BROADWAY  HOLLYWOOD 

Camden,  Atlantic  City 

New  Jersey  New  Jersey 

DAVID  SUPOWITZ 

REGISTERED 

ARCHITECT 

246  S.  15th  St.,  Phi  la..  Pa.  Pennypacker  2291 


TEALUIIMLR  t  WEITZ 

I  I  ARCUI¥EC¥S'“TEIEATItES 

IO  SOUTH  18  TU  STREET 


DECORATIVE  GLASS 


We  specialize  in  GLASS  for  Theatres 

Specify:  VARICOLITE 

See  the  new  mirror  booth  at  the 
IRIS  THEATRE,  Kensington  and  Allegheny 
Write  for  particulars  and  samples 

M.  KRAKOVITZ  AND  SONS,  CO. 

4TH  AND  MORRIS  STREETS,  PHILA. 
Dewey  8600  Main  2301 


DRAPERIES 


The  Larger  and  Greater — 

NOVELTY  SCENIC  STUDIOS 

- INC. - 

INTERIOR  DECORATIONS  :  DRAPERIES 

SCENERY  s  ACCOUSTICAL  TREATMENTS  :  RIGGING 

611-625  W.  43rd  St.  New  York,  N.  Y. 


A  SHOT  IN  THE 
DARK.  Charles 
Starrett,  Robert 
Warwick  and 
others  may  be 
seen  in  the  Ches¬ 
terfield  picture  ol 
that  name,  re¬ 
leased  by  First 
Division. 


National  Screen  Answers 
$1,000,000  Warners  Suit 


Trailers  Involved  in  New  York 
State  Action 

National  Screen  Service,  Herman  Rob¬ 
bins,  president,  has  issued  a  statement  to 
the  trade  regarding  its  stand  in  the  recent 
suit  for  $1,000,000  filed  against  it  by 
Warner  Brothers  Pictures,  Inc.,  and 
Vitagraph,  Inc. 

The  suit  is  for  damages  and  permanent  in¬ 
junction.  It  charges  that  trailers  distributed  by 
the  defendant  and  exploiting  their  pictures  con¬ 
stitute  an  unfair  and  unauthorized  practice.  It 
will  be  tried  in  New  York  State  Supreme 
Court. 

The  complaint  charges  that  National  Screen 
is  using  copyright  titles  of  their  pictures  with¬ 
out  authorization  as  well  as  names  of  players 
under  contract  to  them.  Allegation  is  made  that 
these  trailers  reduce  Warner  revenue  from  its 
own  trailers  amidst  other  charges. 

The  National  Screen  statement  says : 

“Since  Warner  Bros,  after  seven  years  of 
silence  has  seen  fit  to  bring  a  suit  charging 
that  trailers  distributed  by  National  Screen  and 
exploiting  Warner  Bros,  pictures  constitute  an 
unfair  practice,  National  Screen  certainly  wel¬ 
comes  the  opportunity  of  having  the  proper 
authorities  determine  whether  or  not  it  has  the 
right  to  serve  the  requirements  of  its  thousands 
of  exhibitor  customers  throughout  the  country, 
as  long  as  it  does  not  infringe  on  any  copyright 
protections.  Warner  Bros,  have  certain  rights 
under  the  copyright  laws.  These  rights  National 
Screen  has  always  recognized  and  respected. 

“National  Screen  emphatically  denies  that  it 
has  infringed  in  any  manner  whatsoever,  or  that 
it  has  been  guilty  of  any  unfair  methods.  On 
the  other  hand,  National  Screen  contends  that  it 
has  rendered  a  very  definite  service  in  a  very 
fair  manner  and  of  great  value  to  the  exhibi¬ 
tor  throughout  the  country  as  evidenced  by  the 
substantial  support  of  thousands  of  exhibitors 
over  a  period  of  fifteen  years. 

“Warner  Bros,  contention  that  no  one  has 
the  right  to  mention  the  name  of  their  produc- 


Board  of  Review  Squawk 

Independent  producers,  exhibitors  and 
States  right  distributors  are  reported  to 
be  declaring  war  on  the  National  Board 
of  Review. 

Basis  for  the  campaign  is  that  the 
small  time  film  men  feel  that  the  board 
has  outlived  its  usefulness,  now  that  state 
censorship  bureaus  and  the  Hays  office 
purity  squad  are  functioning,  and  they 
refuse  to  contribute  any  more  money  for 
its  support.  It  is  pointed  out  by  the 
indes  that  it  costs  $6  a  reel  to  have 
their  pictures  reviewed  by  the  board, 
and  that  in  addition  $1.25  a  reel  must 
be  paid  for  projection  room  charges. 

National  Board  of  Review  has  been 
operating  since  1909,  but  today  there 
remains  only  one  State,  Florida,  in 
which  its  seal  is  necessary  for  exhibit¬ 
ing  purposes. 


tions,  or  the  players  in  any  of  these  productions 
without  their  authorized  permission  is  too  ridic¬ 
ulous  to  require  lengthy  comment.  If  this 
were  so,  it  would  mean  that  no  newspaper  or 
tradepaper  would  have  the  right  to  mention 
the'r  productions  in  any  form  whatsoever  with¬ 
out  their  consent.  It  would  also  mean  that 
no  exhibitor  would  have  the  right  to  either 
using  his  own  ingenuity,  or  authorizing  others 
to  do  it  for  him  in  properly  exploiting  their 
pictures  for  which  he  has  contracted.  Further¬ 
more,  it  would  mean  that  no  exhibitor  has  the 
right  to  advertise  in  any  form  whatsoever, 
whether  in  newspapers,  in  the  lobby,  or  on  the 
screen  any  Warner  B'ros.  pictures  that  he  has 
contracted  for  without  their  authorized  permis¬ 
sion.” 

Deadline  for  filing  a  reply  for  National 
Screen  was  February  27,  with  answer  due  this 
week. 


Nizer  Effort  Praised 

“New  Courts  of  Industry:  Self  Regulation 
Under  the  Motion  Picture  Code,”  by  Louis 
Nizer.  was  released  this  week.  Among  those 
praising  the  volume  are  Donald  R.  Richberg. 
National  Emergency  Council ;  Daniel  C.  Roper, 
Secretary  of  Commerce:  Raymond  Moley :  Will 
Hays ;  Sol  A.  Rosenblatt. 


THE  PHILADELPHIA  EXHIBITOR 


Mar  1’35 


33 


THREE  OF  A  KIND.  In  Universal  pictures  may  be  found  Claude  Rains,  “The  Mystery 
of  Edwin  Drood”;  Jean  Parker  in  “Princess  O’Hara”;  and  Sally  Eilers,  a  new  star  for  the 
company. 


DRAPERIES 


CHARLES  H.  KENNEY  STUDIOS 


- —  INC.  - 

House  Dra  peries 

Sound  Proofing 

Stage  Settings 


1 1  2-1 1  8  W.  44th  ST.  NEW  YORK  CITY 

BRYANT  9  2265  M  EDA  LION  3-4819 


FLAGS  AND  BANNERS 


K  Theatre  Marquee  Valances 

E  Wall  Banners 

IN’  Net  and  Road  Banners 

:  Attractive  Colors — Sewed  or  Painted 

Letters — Featuring  All  Shows. 

I  burgees — Pennants — Decorations 

^  Above  Also  Sold  Outright.  Order  Direct  From 

NATIONAL  FLAG  &  BANNER  CO. 

251-253  N.  13th  St.  Philadelphia,  Pa. 


HEATING  and  VENTILATING 


Good  News  Seen  in 
Opinion  on  Apparatus  Tax 

Manufacturers  and  Suppliers 
Herald  Bliss  Decision 


A  piece  of  good  news  to  manufacturers 
and  suppliers  of  motion  picture  sound  re¬ 
producing  equipment  is  contained  in  an 
opinion  just  handed  down  bv  the  treasury 
department  at  Washington. 

Subject  is  whether  or  not  sound  reproducers 
as  used  in  all  theatres,  come  under  the  5%  tax 
specified  in  section  607  of  the  Revenue  Act  of 
1932. 

During  November,  1934,  revenue  agents  be¬ 
gan  to  inspect  the  books  of  various  manufactur¬ 
ers  who  up  to  that  time  had  failed  to  file  any 
returns  covering  this  tax,  and  J.  A.  Tanney, 
treasurer,  Sales  On  Sound  Corporation,  led  the 
protest,  which  was  later  joined  in  by  the  Enter¬ 
tainment  Apparatus  Manufacturers  Association, 
Inc.  Other  independent  sound  equipment  man¬ 
ufacturers  grouped  together,  and  held  several 
meetings  at  which  the  unfairness  of  adding  an 
extra  5%  to  the  already  overburdened  industry 
was  freely  discussed.  The  Revenue  Act  of  1932 
singled  out  radio  receiving  sets,  radio  and 
phonograph  combinations,  musical  instruments, 
cosmetics,  automobiles,  etc.,  holding  that  they 
were  in  the  luxury  class. 

On  December  29,  1934,  Samuel  Edelstein,  at¬ 
torney,  Entertainment  Apparatus  Manufactur¬ 
ers  Association,  wrote  a  strongly  worded  letter 
to  the  Commissioner  of  Internal  Revenue  set¬ 
ting  forth  the  many  reasons  why  the  application 


of  this  tax  to  motion  picture  equipment  was 
entirely  unwarranted.  The  technical  data  con¬ 
tained  in  this  letter  took  more  than  a  month  to 
compile,  and  a  copy  is  available  to  all  members 
of  the  trade  who  are  interested. 

In  answer  to  Attorney  Edelstein's  letter, 
Deputy  Commissioner  D.  S.  Bliss  seemed  to  take 
a  much  more  liberal  stand  than  the  agents,  and 
other  officials  of  the  treasury  department  had 
done  before  this  time.  In  fact,  his  attitude 
was  almost  a  complete  reversal  of  previous 
opinions. 

Commissioner  Bliss  says  in  part : 

“The  question  of  whether  amplifiers  and  loud¬ 
speakers  are  taxable  under  section  607  is  one 
of  fact  to  be  determined  by  the  test  of  their 
suitability  for  use  in  connection  with  radio 
receiving  sets  or  combination  phonograph  and 
radio  sets.  If  they  are  not  suitable  for  such 
purposes  section  607  of  the  Revenue  Act  of 
1932  is  not  applicable.”  Individual  members  of 
your  association  who  desire  rulings  on  particu¬ 
lar  types  of  amplifiers  and  loudspeakers  pro¬ 
duced  by  them,  should  each  submit  copies  of 
their  catalogs  or  advertising  literature,  with  a 
complete  statement  of  facts  as  to  the  construc¬ 
tion  and  suitability  of  such  products  for  radio 
work.” 


Westerns  Great  Guns 


Present  season  is  becoming  a  banner 
one  for  westerns. 

All  inde  exchanges  are  flooded  with 
dates  and  Columbia  has  reissued  its  Buck 
Jones  series  of  several  seasons  back. 

Theatres  invariably  team  up  current 
feature  with  a  western  at  a  Saturday 
show,  and  even  midweek. 


_  MURDER  ON  A  HONEYMOON.  Edna  Mae  Oliver,  James  Gleason  are  the  featured  folks 
in  the  Radio  picture. 


INTERIOR  DECORATORS 


Theatrical 

Decorating 

OUR  SPECIALTY 
Phone 

Rittenhouse  7828 
2315  Walnut  St. 
Phi  ladelphla 


'AIRMANDC-TOBCCB 

I  II  Vll  K 

DECORATOR 

1310  SPRUCE  ST.  -  PEN.  1399 


J.  SEIDMAN 

:  A.  WEINBERG 

D.  BRODSKY 

Paramount  Qecorating  (Jo.,  |nc. 

STAGE  SETTINGS  :  DRAPERIES 

CARPETS  :  PAINTING  AND  DECORATING 

311  North  13th  Street  Philadelphia,  Pa. 


LIGHTING  FIXTURES 


VOIGT 


NEW 

DECORATIVE  LIGHTING 

FOR  YOUR  THEATRE 

DRINKING  FOUNTAINS  DIRECTION  SIGNS 


l2TH6rMonl,qomery  Ave.  Phila.Pa 


MARQUEES  AND  SIGNS 

Cct^LeCTRIC  SIGn  CO 

Jov  ii33-  so1*  loiig  iSLflno  cuy  n.y. 
BUILDERS  OF  flEOn  &  ELECTRIC 


ESTimfiTESG  sketches  CHeeRfuLiy  Given •=> 


34 


Mar  1 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


PREMIUMS 


PRICE  PREMIUMS 


The  World's  Leading  Distri-  f 
butors  of  Theatre  Premiums  # 

Be  Convinced  . . .  Step  Into  Our  Showrooms  in : 


1239  Vine  Street,  Philadelphia 


SILVER  !  ?  ! 

Ladies  ATiVOH  Good  Silver  .  .  .  and  MAJESTIC 
10  YEAR  GUARANTEE  SILVERPLATE  is  packing 
’em  in  week  after  week.  See  it  today! 

QUALITY  PREMIUM  DIST..  Inc. 

Serving  Exhibitors  from  Coast  to  Coast 

Home  Office:  1305  Vine  Street,  Phila. 


UNIFORMS 


Theatres  Recently  Outfitted 
with  AMEMCAA7  Uniforms: 

APOLLO,  JUMBO,  FROLIC,  ATLANTIC 
THEATRES,  INC.,  CITIES  THEATRES,  INC., 
MAYFAIR,  COLONIAL,  BENSON 

AMERICAN  UNIFORM  CO. 

134  So.  11th  St.,  Phila.,  Pa. 

KIN.  1365  RACE  3685 


STATIONERY 


Rational, Stationers 


THEATRE  EQUIPMENT 


"4 -STAR"  SERVICE/ 


★ 

★ 

★ 

★ 

National  Theatre  Supply  Company 


Equipment  of  Known  Quality  Backed  by 
a  Guarantee  of  Satisfaction. 

Service  from  a  Local  Branch  by  Men  you 
Know  and  Trust. 

Priced  with  the  Benefit  of  the  Mass  Pur¬ 
chasing  Power  of  a  National  Organization. 

Guaranteed  by  all  of  the  National  Re¬ 
sources  of  a  National  Institution. 


OFFIC1S  >N  ALL  ? 

yy/fyy  \.WV4' 

^  principal  cities 

- 

THERE'S  A 

JJ!  TjlTm  31 

— AND  A 

STORE  NEAR  i 

MAN  YOU 

YOU — 

KNOW 

• 

Mimeographing 

Official  Letter 
Service  to  the 

Multigraphing 
Public  Stenography 

Motion  Picture 

Addressing  -  Folding 

Industry 

Enclosing  -  Mailing 

Accurate  List 

Advertising 

of  all  Theatres 

Publicity 

and  Executives 

Printing 

WM.  Z. 

PORTE  It 

Advertising  and  Letter  Service 

5927  Carpenter  Street 

Bell:  GRAnite  5927 

SWEET  MUSIC.  Rudy  Vallee,  Ann  Dvorak  and  others  cavort  in  the  Warner  picture- 
musical  of  that  name. 


Sid  Poppay,  Rialto,  finds  second  run  Fox  pic¬ 
tures  business  getting.  On  “Baby  Take  A 
Bow,”  he  had  them  standing  all  day.  "Pop” 
tied  up  with  a  local  children’s  shop  featur¬ 
ing  Shirley  Temple  dresses  in  a  special 
window  display.  Several  labor  organiza¬ 
tions  combined  to  insert  a  special  adver¬ 
tisement  in  the  Labor  Review,  organiza¬ 
tion  organ,  telling  the  unionists  to  wait 
until  Fox  pictures  came  to  the  Rialto,  and 
not  to  patronize  the  York,  independent 
and  non-union  house. 

Abe  Halle,  got  a  lot  of  free  publicity  on 
"Devil  Dogs  of  the  Air”  through  a  tie-up 
with  the  Quaker  Oats  Company. 

Bill  Richley,  owner  and  manager,  York,  only 
independent  house  in  the  city  is  making  a 
real  fight  in  his  competition  with  Warner 
brothers. 

Bill  Shoop,  local  race  driver,  helped  Sid  Pop- 
pay  plug  "Red  Hot  Tires,”  racing  pic¬ 
ture,  when  it  played  the  Rialto. 

Vaudeville  policy,  Strand,  has  proven  so 
popular  that  every  other  week  or  so  man¬ 
ager  Cleon  Miller  presents  a  special  stage 
show  the  first  three  days  of  the  week. 
Blackstone,  peer  of  magicians,  made  a  lot 
of  friends  when  he  played  the  Strand  and 
entertained  the  members  of  the  local 
Kiwanis  Club.  Bill  Israel,  district  man¬ 
ager,  was  the  host  at  a  little  party  for  him 
after  the  show  closed. 

In  connection  with  the  appearance  of  Johnny 
Marvin,  radio  star,  on  the  stage  at  the 
Stran  d,  Cleo  n  Miller,  manager,  staged  a 
yodelling  contest. 

Mrs.  Abe  Halle,  wife,  manager,  Capitol,  has 
returned  to  York  after  spending  several 
days  in  New  York  City. 

For  “Sweet  Music,’’  Abe  Halle,  Capitol,  ex¬ 
tended  his  paper  campaign,  sent  out  a  spe¬ 
cial  ballyhoo,  mounted  on  a  truck,  and 
plugged  the  musical  numbers  over  the 
local  radio  station. 

Irving  Dunn,  Ritz,  gave  the  kiddies  a  special 
treat  at  a  recent  Kiddie  show,  distributing 
gum. 


Murals  with  a  historic  background  are  being 
placed  on  the  walls  of  the  new  Community 
Theatre,  Lititz.  Harry  Chetcoff,  the 
owner,  conferred  with  Prof.  Herbert  H. 
Beck,  president,  Lancaster  County  Histori¬ 
cal  Society,  to  gather  necessary  historical 
data. 

Long  forecast  return  of  vaudeville  to  Lan¬ 
caster’s  stages  is  in  full  swing.  Top  notch 
acts  hold  the  boards  at  both  the  Capitol 
and  Colonial  theatres. 

Jack  Frere,  manager.  Colonial,  is  adding 
plenty  of  pep  to  the  famous  old  vaudeville 
H  ouse.  His  ushers  are  uniformed  these 
days. 

Home  talent  will  hold  the  boards  at  the  Col¬ 
onial  in  the  near  future. 

Lancaster  will  have  a  unique  theatre  in  the 
business  section  within  the  near  future.  It 
will  seat  between  400  and  500  persons  and 
will  show  second  run  pictures. 


Forum  Meets 

Harry  Murdock,  motion  picture  editor,  The 
Evening  Ledger,  was  the  principal  speaker  at 
the  recent  meeting  of  the  Philadelphia  Motion 
Picture  Forum  group  at  the  Hotel  Warwick. 
He  told  of  the  problems  of  reviewing  pictures. 

Others  speaking  included  Dr.  Will  H.  Bris¬ 
tow,  of  the  motion  picture  division  of  the  State 
Education  Department,  who  spoke  on  the  work 
done  in  the  schools  along  motion  picture  lines. 

Two  hundred  women  attended,  with  Mrs. 
Owens  in  charge. 


Selling  Starts 

1935-1936  selling  has  already  started 
in  some  of  the  exchanges  along  the 
street. 

While  no  company  has  announced  its 
lineup  for  the  coming  season,  some  of 
the  boys  are  going  along  as  they  always 
have,  on  the  good  will  created  by  the 
exchanges. 


LADDIE.  John  Beal  and  Gloria  Stuart  head  the  cast  in  the  Radio  production. 


THE  PHILADELPHIA  EXHIBITOR 


Mar  1  ’  3  5 


35 


CARNIVAL.  Sally  Eilers,  Lee  Tracy  and  Jimmy  Durante  are  the  chosen  trio  in  the 
Columbia  picture. 


Leu)  Blaustein  Better 


Lew  Blaustein,  National  Screen  Serv¬ 
ice  representative  here,  is  recovering 
rapidly  from  his  recent  illness.  He  is 
in  room  911,  Jefferson  Hospital,  and 
will  be  there  for  at  least  two  weeks. 

Many  members  of  the  trade  are  plan¬ 
ning  to  drop  up  and  see  him  and  wish 
him  speedy  recovery. 


LIVING  ON  VELVET.  Kay  Francis,  Warren  William,  George  Brent  are  the  stars  current 
in  the  Warner  show. 


THEATRE  EQUIPMENT 

Nett  -  Used  -  Kcbuilt 


Projectors,  Screens, 
Soundheads,  Amplifiers, 
Chairs,  Portable  Projectors, 
Arc  Lamps,  Rectifiers 
and  Generators. 

i  It  KIWI  him;  at  lowest  hates 


p 

S.  O.  S.  CORP.,  1600  Broadway,  New  York 


THEATRE  EQUIPMENT 


CLEM'S 

MOTION  PICTURE  SUPPLY  HOUSE 

The  Molt  Complete  Independent 

Supply  Home  in  I  be  ‘Territory.’ 

255  North  13th  Street  -  Philadelphia 


SUPPLIES 


ber,  following  the  pre-view,  voted  unani¬ 
mously  to  show  the  film  in  their  theatres. 
Mrs.  Helen  Hildinger,  John  Bodley,  Isaac 
Levy,  Frank  Henry,  Trenton,  an  d  Budd 
Hunt,  Wildwood,  comprised  the  committee 
arranging  for  the  appearance  and  lunch¬ 
eons. 

Garden  Theatre  is  the  new  name  of  the  Little 
Theatre. 

William  Keegan  and  wife  are  enjoying  a  two 
weeks’  vacation  at  New  Orleans. 


ATLANTIC  CITY 


A  three-day  holiday  period  over  Washing¬ 
ton’s  Birthday  brought  a  record  crowd  to 
the  shore  and  exhibitors  cashed  in. 

Sol  Altman,  manager.  Royal,  reports  $3,000 
has  been  spent  on  improvements. 

Dick  Endicott,  manager,  Steel  Pier,  is  now 
writing  the  Pier  ad  copy. 

Si  Tannenbaum,  Palace,  got  "The  Return  of 
Chandu’’  for  the  first  run,  and  exploited  it 
into  a  three-day  attraction. 

Sid  Blumenstock,  Seashore  Theatres  publicity 
man,  is  using  Arthur  Brisbane’s  editorial 
to  boost  ‘‘Devil  Dogs  of  the  Air,”  for  its 
Colonial  (third  run)  showing,  together 
with  tie-up  with  Mothers  Oats  Company 
for  free  aviators  goggles,  model  airplanes 
and  other  gifts. 

Louis  Scheinholz,  demon  publicity  man, 
Hollywood,  arranged  a  Betty  Boop  Con¬ 
test  when  Ann  Little  (Betty  Boop  voice) 
headlined  a  week-end  vaudeville  show. 

Alvin  Steinberg,  publicity  director,  Atlantic 
City  Auditorium,  resigned  to  become  pub¬ 
licity  director  and  production  manager, 
Million  Dollar  Pier.  Ambitious  plans  for 
coming  summer  include  name  bands  and 
star  vaudeville  and  probably  resumption 
of  picture  showing. 

Mort  Lewis’  friends  are  glad  to  see  him  back 
on  the  job,  after  a  rapid  recovery. 


S.O.S.  Buys  Equipment  at  Highest  Prices 


William  Rhoads,  Wildwood,  N.  J.,  has  opened 
up  the  Victoria,  Mays  Landing,  N.  J.,  after 
house  was  dark  for  many  seasons. 

Bill  Keegan  and  the  Mrs.  went  south. 

John  Bodley,  Trenton  Gaiety,  was  ill,  is  con¬ 
valescing. 

Si  Myers,  Moorestown,  went  to  Trenton  to 
hear  the  Governor  along  with  other  Jer¬ 
seyites. 

A1  Lipman,  Bordentown,  N.  J.,  is  a  regular 
native. 

Joe  Redanauer  is  back  from  Bermuda. 

Martin  B.  Ellis,  Camden  exhib,  is  schedul¬ 
ing  a  trip  to  Palestine. 

Myer  Adleman  still  very  busy  these  days. 

Duke  Rogia  comes  in  from  the  sticks. 


Casualty  Rate  Cut 

Casualty  rates  for  theatres  have  been 
cut,  thanks  to  the  intervention  of 

MPTO. 

Insurance  committee,  with  Lewen 
Pizor,  president,  effected  the  slash. 

Body  also  has  made  a  deal  whereby 
lamps  can  be  purchased  at  a  great  sav¬ 
ing.  See  the  secretary. 


Capitol,  Wilmer  and  Vincent  house,  used 
only  occasionally,  took  dip,  showed  Ger¬ 
man  film,  "Waltz  Time  in  Vienna,'  for 
two  days. 

Park  tied  up  with  “Eagle"  for  stage  presenta¬ 
tion  of  prizes  to  winner  of  advertising 
contest  prizes. 

Astor  shifted  two-a-week  layout  from  Wed¬ 
nesday  and  Saturday  to  Friday  and  Tues¬ 
day. 

Orpheum  is  doing  a  good  turn  to  wives  who 
spend  afternoons  in  movie  houses  and  lack 
time  to  cook  for  hubbies.  "Times"  rented 
house  for  cooking  school. 

Paul  E.  Glase,  manager,  Wilmer  and  Vincent 
interests,  Reading,  got  some  good  publicity 
for  the  capitol,  leased  for  two  nights  to 
Columbia  Opera  Company.  Louise  Case- 
lotti,  star,  was  accidentally  stabbed  in  a 
performance  in  Washington,  through  the 
carelessness  of  another  player  wielding  a 
knife.  Injury  was  slight,  but  it  gave  the 
Capitol  first  page  publicity,  together  with 
the  announcement  of  dates. 


Governor  Harold  G.  Hoffman,  addressing  the 
session  of  the  Allied  Theatre  Owners  of 
New  Jersey,  February  21,  at  the  Stacy 
Trent  Hotel,  lauded  the  members  of  the 
organization  for  their  aid  on  public  com¬ 
munity  drives,  particularly  the  highway 
safety  campaign.  Governor  said  the  the¬ 
atre  owners  are  doing  a  fine  public  work 
in  pushing  the  campaign.  Sidney  E.  Sam- 
uelson,  president,  in  introducing  Governor 
Hoffman,  characterized  the  executive  as  a 
real  friend  of  the  motion  picture  industry. 
Following  luncheon  the  members  accepted 
invitation  of  the  governor  and  witnessed  at 
the  State  Capitol  a  pre-view  of  highway 
safety  campaign  film  shown  by  the  Motor 
Vehicle  Department.  Organization  at  the 
business  meeting  in  the  Assembly  cham- 


36 


THE  PHILADELPHIA  EXHIBITOR 


6-POINT  REVIEWS 


Who  made  it  .  .  .  Who’s  in  it  .  .  .  How 
good  it  is  .  .  .  Classified  for  adult  or  family 
trade  .  .  .  What  it  is  all  about  .  .  .  Length. 


COLUMBIA 

H 

FOX 

U 

FIRST  NATIONAL 

Death  FI  ies  East 

(5027) 


Family 
Mystery  Drama 
65m. 


Conrad  Nagel,  Florence  Rice,  Raymond  Walburn, 
Geneva  Mitchell,  Robert  Allen,  Oscar  Apfel,  Purnell 
Pratt,  Irene  Franklin,  George  Irving,  Adrian  Rosley, 
Fred  Kesley,  George  Hayes. 

Mystery  melodrama  with  a  murder,  much  of 
it  happening  in  a  plane,  that  will  prove  satis¬ 
factory  as  a  program  entrant.  Picture  makes 
up  in  speed  and  direction  what  it  lacks  in  name 
appeal,  although  featured  performers  turn  in 
good  jobs.  Title  might  prove  intriguing  in 
spots  as  well.  A  falsely  accused  nurse,  on 
parole  to  clear  herself,  some  important  state 
papers,  a  detective,  and  others  find  themselves 
on  a  plane,  with  plenty  doing.  Eventually,  the 
nurse  is  cleared  and  all  matters  straightened 
out. 


Estimate:  Satisfying  mystery  drama. 


Law  Beyond  the  Range 

(5204) 


Family 

Western 

57m. 


Tim  McCoy,  Billie  Seward,  Robert  Allen,  Guy  Usher, 
Harry  Todd,  Walter  Brennan,  Ben  Hendricks,  Jr. 


As  a  Texas  Ranger  who  leaves  the  service 
when  he  prevents  an  alleged  murderer  from 
being  shot  by  another  ranger,  Tim  McCoy  be¬ 
comes  editor  of  a  small  town  crusading  paper, 
exposes  the  crookedness  in  the  town  and  event¬ 
ually  uncovers  the  real  murderers.  With  plenty 
of  gun  play,  a  little  more  story  than  usual, 
“Law  Beyond  the  Range”  is  on  the  same  par 
as  the  other  McCoys. 

Estimate:  Okay  McCoy. 


Let’  s  Live  Tonight 

(5010) 


Comedy 


Family 

Drama 

77m. 


Lilian  Harvey,  Tullio  Carmanati,  Hugh  Williams, 
Tala  Birell,  Ferdinand  Gottschalk,  Claudia  Coleman, 
Luis  Alberni,  Gilbert  Emery,  Janet  Beecher. 


Columbia’s  knack  of  rebuilding  slipping  stars 
apparently  didn't  work  as  well  this  time,  with 
the  new  Lilian  Harvey  vehicle  not  on  a  par 
with  the  best  of  the  recent  Columbia  contribu¬ 
tions.  Carmanati,  who  can  be  sold  on  “One 
Night  of  Love,”  has  a  fat  role,  plays  it  well, 
but  the  story  of  the  girl  loved  by  two  brothers 
isn’t  any  too  strong.  Younger  brother  is  almost 
engaged  to  the  heroine,  finds  out  she  has  had 
doings  with  Carmanati,  with  the  usual  conse¬ 
quences. 

Estimate:  Sell  Carmanati. 


What  Do  You  Think? 

it  is  the  aim  of  this  publication  to  give  its  readers 
every  possible  service.  Revision  of  the  page  is  an 
attempt  to  offer  a  concise  reviewing  form  that  will 
help  every  exhibitor.  Your  suggestions  and  criticisms 
are  welcomed.  Write  in  now  and  tell  us  whether 
you  like  this  or  not. 


The  Great  Jamily 

Hotel  Murder  (532)  *7*0^ 

Edmund  Lowe,  Victor  MacLaglen,  Rosemary  Ames, 
Mary  Carlisle,  Henry  O'Neill,  C.  Henry  Gordon,  John 
Wray,  Robert  Gleckler,  William  Janney. 

Usual  Lowe-MacLaglen  combination  has  the 
former  an  amateur  detective  and  mystery  writer 
and  latter  a  dumb  detective.  Murder  takes 
place,  the  usual  things  happen,  but  with  a 
yarn  that  is  slightly  original  and  good  cast 
support,  show  lines  up  as  a  fair  programmer. 
Where  the  team  still  retains  its  strength,  busi¬ 
ness  should  be  satisfactory.  Otherwise,  it  will 
be  average  or  less. 

Estimate:  Fair. 


UNIVERSAL 


It  Happened  Family 

in  New  York  (8023)  OI75my 

Gertrude  Michael,  Lyle  Talbot,  Herman  Bing,  Hugh 
O'Connell,  Heather  Angel,  Adrienne  D'Ambricourt,  King 
Baggott,  Francis  MacDonald,  Robert  Gleckler. 

Comedy  programmer  with  enough  laughs  to 
satisfy  audiences  but  short  on  the  name  angle. 
“It  Happened  in  New  York”  is  a  pleasant  en¬ 
trant.  What  they  lack  in  marquee  appeal, 
cast  makes  up  in  performances,  with  the  story 
of  the  movie  queen  who  becomes  interested  in 
a  taxi  driver,  the  latter’s  sweetheart  becoming 
peeved  and  taking  up  with  a  phony  prince  ac¬ 
counting  for  plenty  of  laughs.  Blowoff  at 
the  picture  premiere,  with  robbery  entwined, 
should  hold  interest.  Showmen  can  promise 
plenty  of  satisfaction  for  picture  delivers 
comedy. 

Estimate:  Strong  on  laughs. 


The  Crimson  Trail  (8083)  Western 

62m. 

Buck  Jones,  Polly  Ann  Young,  Carl  Stockdale,  Charles 
French,  Ward  Bond,  Bud  Osborne. 

Typical  Jones  western,  with  a  feud  between 
cattlemen  the  reason  for  story.  Buck  steps  in, 
despite  unfriendliness  of  the  heroine  and  her 
dad,  determines  to  clear  up  the  mess,  does.  Mix 
in  some  good  riding,  a  harmless  lunatic  and  Sil¬ 
ver,  Buck’s  horse,  and  the  result  is  apparent. 
Jones,  one  of  the  best  of  the  western  draws, 
will  satisfy  in  this. 

Estimate:  Satisfactory. 


Transient  Lady  (8019)  Melodrama 

75m. 

Henry  Hull,  June  Clayworth,  Frances  Drake,  Clark 
Williams,  Edward  Ellis,  Frederick  Burton,  Helen  Lowell, 
Willard  Robertson,  Douglas  Fowley,  Clara  Blandick. 

With  a  fat  part  for  Henry  Hull  as  the  south¬ 
ern  political  leader  who  has  a  penchant  for  im¬ 
pressing  his  constituents,  “Transient  Lady”  is 
program  material  that  may  become  stronger  on 
the  strength  of  Hull’s  name.  A  boy  is  falsely 
accused  of  murder,  is  defended  by  a  smart, 
young  attorney.  When  the  latter  begins  to  win, 
the  political  leader  tries  lynching  to  save  the 
day,  averts  the  catastrophe  later  to  help  his 
reputation.  Show  packs  plenty  of  comedy  as 
well.  Picture  will  do  its  best  in  the  neighbor¬ 
hoods. 

Estimate:  Sell  Flull. 


Living  on  Velvet 

(859) 


Comedy 


Family 

Drama 

80m. 


Kay  Francis,  George  Brent,  Warren  William,  Helen 
Lewell,  Edgar  Kennedy,  Maude  Turner  Gordon,  Russell 
Hicks. 


Three  star  picture,  “Living  on  Velvet”  will 
have  to  travel  best  on  its  name  appeal.  Story 
isn’t  anything  to  write  home  about.  An  avia¬ 
tor  crashes,  sees  his  parents  and  sister  die,  gets 
into  a  “don’t  care”  mood,  meets  the  sweetheart 
of  his  best  friend,  marries  her.  She  tries  to 
curb  his  wildness,  doesn’t  succeed,  walks  off, 
walks  back.  Some  of  the  dialogue  is  good, 
some  isn’t.  A  lot  of  good  talent  isn't  given 
much  to  do.  However,  three  name  strength 
should  be  of  advantage. 

Estimate:  Sell  Francis,  Brent,  William. 


PARAMOUNT 


Mississippi  (3433)  Comedy  Drama 

84m. 

Bing  Crosby,  W.  C.  Fields,  Joan  Bennett,  John  Mil- 
jan,  Oueenie  Smith,  Gail  Patrick,  Claude  Gi I lingwater, 
Molasses  and  January,  Cabin  Kids,  Fred  Kohler,  Paul 
Hurst,  Theresa  Maxwell  Conover. 

Strong  on  the  comedy  angle  with  W.  C. 
Fields  predominating,  backed  by  Bing  Crosby's 
singing,  good  cast  support  and  accent  on  the 
laughs,  “Mississippi"  should  turn  in  satisfactory 
grosses.  Crosby,  as  the  southern  lad  who 
wouldn’t  fight  a  duel,  is  taken  in  by  Fields,  the 
showboat  operator,  after  everyone  turns  against 
him  and  is  built  up  into  a  tough  boy  with  a  rep¬ 
utation  by  Fields,  sings  three  songs,  walks 
through  the  part,  should  please  his  fans.  Pic¬ 
ture  has  such  big  advantages  that  unusual  slow 
pace  is  overshadowed.  There  is  enough  in  it 
to  be  sold  to  any  type  audiences. 

Estimate:  Plenty  to  sell. 


The  Devil  Is  a  Woman  Drama 

92m. 

Marlene  Dietrich,  Lionel  Atwill,  Edward  Everett 
Horton,  Cesar  Romero,  Alison  Skipworth,  Lawrence 
Grant,  Eddie  Borden,  Donald  Reed,  Hank  Mann,  Don 
Alvarado,  Morgan  Wallace. 

This  new  Josef  Von  Sternberg-Dietrich 
effort  is  quite  in  line  with  the  others  from 
these  two,  with  the  result  that  the  picture  is 
heavy  adult  drama  for  thosse  who  crave  good 
photography,  some  good  directorial  touches,  but 
a  picture  which  can't  find  favor  everywhere. 
Picture  looks  expensive,  tells  the  story  of  a 
woman  who  can’t  be  faithful  to  one  man.  Die¬ 
trich,  as  the  woman,  is  the  same  as  in  all  her 
shows,  sings  two  songs,  moves  about  under 
the  protective  Von  Sternberg  influence.  Some 
audiences  may  be  pleased  and  a  lot  will  not. 
That  there  is  a  strong  sex  angle  cannot  be  de¬ 
nied,  but  otherwise  show  will  have  to  depend 
on  Dietrich’s  draw. 

Estimate:  Spotty. 


THE  PHILADELPHIA  EXHIBITOR 


37 


METRO 

• 

RADIO 

1 

STATE  RIGHTS 

Naughty  Marietta  (537) 


Family  A  Dog  of  Flanders  _  ,  Family 

musical  w  /roc\  Comedy  Drama 

80m.  \525y  75m. 


Hong  Kong  Nights 


Family 

Melodrama 

60m. 


Jeanette  MacDonald,  Nelson  Eddy,  Frank  Morgan, 
Elsa  Lanchester,  Douglas  Dumbrille,  Joe  Cawthorn, 
Akim  Tamiroff,  Ed  Brophy,  Cecilia  Parker. 

An  inspired  transition  to  the  screen  of  the 
Victor  Herbert  hit,  “Naughty  Marietta”  is  the 
sort  of  picture  that  makes  new  friends  for  the 
business.  Show  has  been  produced  with  the 
usual  Metro  topnotch  effort  in  all  departments, 
with  the  result  a  sizeable  production  bound 
for  box  office  dollars  everywhere.  Picture  is 
strong  on  name,  comedy,  music,  sweep,  direc- 
t'on  with  the  whole  shaping  up  excellently. 
Picture  deserves  selling  to  the  hilt.  Popularity 
of  “Sweet  Mystery  of  Life,”  “Chansonette”  and 
others  will  be  of  aid. 

Estimate:  Big. 


Family 

The  Casino  Murder  Case  Mystery 

79m. 

Paul  Lukas,  Donald  Cook,  Rosalind  Russell,  Arthur 
Byron,  Eric  Blore,  Alison  Skipworth,  Ted  Healy,  Purnell 
Pratt,  Isabel  Jewell,  Louise  Fazenda,  Charles  Sellon, 
Louise  Henry,  Leslie  Fenton. 

Here’s  another  knockout,  with  ace  casting, 
swell  direction  and  a  more  than  pleasing  Metro 
entrant.  Lukas  is  Philo  Vance,  third  in  the 
series,  and  almost  as  good  as  Powell.  Cast  is 
full  of  okay  characterizations,  and  script  is 
tops.  Alison  Skipworth  is  the  mother  of  a 
screwy  family,  with  attempted  murders  and 
actual  poisonings  taking  place.  Lukas  steps  in, 
and  with  Rosalind  Russell,  who  seems  a  carbon 
of  Myrna  Loy.  as  femme  lead,  waltzes  through. 
Picture  can  be  sold  to  the  hilt. 

Estimate:  Okay. 


Frankie  Thomas,  0.  P.  Heggie,  Helen  Parrish,  Dewitt 
Jennings,  Richard  Quine,  Christian  Rub,  Frank  Reicher, 
Josef  Swickard,  Sara  Padden,  Ann  Shoemaker,  Light¬ 
ning  the  dog. 

Here  is  the  classic,  transformed  into  a  pleas¬ 
ing  picture,  short  on  name  strength  and  prob¬ 
ably  better  for  the  hinterland  than  for  the  big 
cities.  Child  audiences  will  like  it  but  its  book¬ 
ings  will  be  restricted  to  those  spots  where  the 
homespun  stuff  goes.  As  a  tieup  opportunity 
for  women’s  clubs,  community  groups,  etc.,  it 
is  ideal.  Show,  itself,  is  made  in  a  sympathetic, 
understanding  manner  with  the  cast  contribut¬ 
ing  good  individual  bits. 

Estimate:  Deserves  support. 


UNITED  ARTISTS 


Folies  Bergere 


Family 

Musical 

82m. 


Maurice  Chevalier,  Ann  Sothern,  Merle  Oberon,  Eric 
Blore,  Walter  Byron,  Lumsden  Hare,  Robert  Grieg, 
Ferdinand  Munier,  Halliwell  Hobbes. 

Musical  with  Chevalier  in  a  twin  role  and  a 
probably  happy  entrant  wherever  it  plays, 
"Folies  Bergere”  has  a  title,  names,  songs, 
dances  and  big  production  numbers  to  sell.  Story 
isn't  any  too  original,  yarn  having  Chevalier 
as  a  musical  hall  comedian  and  a  baron  whom 
he  is  won’t  to  impersonate.  Introduce  the 
baron's  girl,  wife,  etc.,  and  the  situations  are 
apparent.  Whole  thing  is  handled  lightly, 
should  appeal  to  the  women  especially.  As  a 
showmen's  show,  it  has  everything  any  exhibi¬ 
tor  needs. 


Estimate:  Ace  to  sell. 


Times  Square  Lady  Famdy 

(547)  64m. 

Robert  Taylor,  Virginia  Bruce,  Helen  Twelvetrees, 
Jack  La  Rue,  Nat  Pendleton,  Isabel  Jewell,  Ray  Hatton, 
Henry  Kolker,  Pinky  Tomlin,  Russell  Hopton,  Robert 
Elliott,  Fred  Kohler. 

Interesting  programmer  that  surmounts  the 
yarn  it  is  based  on  largely  because  individual 
performances  are  good.  Metro’s  building  of 
Robert  Taylor  will  be  helped  by  this,  with  his 
performance  helping.  Background  is  that  of 
racketeers,  with  the  story  having  the  daughter 
of  a  deceased  big  time  racketeer  coming  in 
from  Iowa  to  collect  and  hold  her  inheritance. 
Hero  helps  her,  even  though  it  looks  suspicious 
for  a  while.  In  addition,  there  are  songs. 

Estimate:  Okay  program. 


West  Point  of  the  Air  M  .  family 
(504)  100m. 

Wallace  Beery,  Robert  Young,  Maureen  O'Sullivan, 
Lewis  Stone,  James  Gleason,  Rosalind  Russell,  Russell 
Hardie,  Henry  Wadsworth,  Robert  Taylor,  Frank  Con¬ 
roy,  G.  Pat  Collins,  Ronnie  Crosby,  Marilyn  Spinner. 

Tangled  in  hokey  melodrama  with  flying- 
cadets  training  at  Randolph  Field,  draw  of 
“West  Point  of  the  Air”  will  depend  on  Wal¬ 
lace  Beery  and  Robert  Young.  One  sequence, 
mass  parachute  jump,  is  new  to  aviation-audi¬ 
ence  fans,  with  swell  photography  to  boot. 
Theme  of  father  and  son  love,  with  Wallace 
Beery  as  the  flight  sergeant-father,  who  sees 
his  son,  Robert  Young,  go  through  West  Point, 
come  to  the  field  to  become  a  flier  and  lose  his 
nerve  when  a  plane  collision  results  in  a  chum’s 
death.  Father  finally  forces  the  boy  to  come 
through. 

Estimate:  Plug  name  draws. 


The  Wedding  Night  Drama 

84m. 

Gary  Cooper,  Ralph  Bellamy,  Anna  Sten,  Helen  Vin¬ 
son,  Siegfried  Rumann,  Esther  Dale,  Douglas  Wood, 
George  Meeker. 

Drama  that  has  the  benefit  of  several  names 
to  sell  and  which  will  probably  be  needed,  “The 
Wedding  Night"  is  an  intelligent  handled,  well 
directed  Vidor  production.  Cooper  is  a  novelist, 
on  the  downward  path,  who  takes  his  wife  to 
a  ramshackle  farmhouse  while  he  gets  back 
on  his  feet.  Wife  can’t  stand  rustic  atmos¬ 
phere  and  scrams,  with  Sten,  a  Polish  neighbor, 
taking  care  of  his  house,  him  and  cooking.  Lat¬ 
ter  is  due  to  marry  a  Polish  farmer,  Bellamy. 
Wife  returns,  complications  enter,  father  of  girl 
forces  Sten  to  marry  Bellamy,  and  on  wedding- 
night,  after  false  accusation  against  her,  she 
is  killed  during  a  fight  between  two  men.  Yarn 
is  pretty  heavy  at  times  but  has  big  name 
strength. 

Estimate:  Impressive. 


Tell  Our  Advertisers 
“I  saw  it  in 

THE  EXHIBITOR ”! 


Tom  Keene,  Wera  Engles,  Warren  Hymer,  Tetsu  Komai, 
Cornelius  Keefe,  Tom  London,  Freeman  Lang. 

Melodrama  with  a  good  title  and  plenty  of 
action  so  okay  for  the  neighborhood  houses. 
Title  might  get  it  some  more  attention  in  some 
spots.  Cast  has  a  western  as  a  secret  service 
man  after  gun-runners,  with  fights,  love  inter¬ 
est  and  battles  mixed  up  in  a  fair  story.  Piece 
has  big  exploitation  possibilities  and  as  such 
can  be  made  to  get  a  satisfactory  return.  Pres¬ 
ence  of  Hymer  may  help,  also. 

Estimate:  Packed  with  action. 


Rescue  Squad 


Family 
Action  Drama 
61m. 


Ralph  Fcrbes,  Verna  Hillie,  Leon  Waycoff,  Sheila 
Terry,  Jimmy  Aubrey,  Kate  Pentzer. 

Programmer  with  a  couple  of  names  to  sell 
that  will  be  okay  for  the  mass  houses.  Story 
has  the  hero  a  curio  collector,  the  heroine  a 
girl  who  nearly  runs  away  with  a  fellow  with 
a  bad  rep.  Thanks  to  a  stalled  elevator,  this  is 
averted.  Include  a  rare  image  that  carries  a 
threat  of  disaster  if  doomed,  a  jealous  woman 
who  has  had  an  affair  with  the  other  man  and 
a  fire  and  the  result  is  a  picture  that  won’t 
find  many  complaints  from  nabe  audiences. 

Estimate:  Fair  inde. 


The  Ghost  Rider  Western 

56m. 

Rex  Lease,  Ann  Carol,  William  Desmond,  Franklyn 
Farnum,  Bill  Patton,  Bobby  Nelson,  Art  Mix,  Lafe 
McKee,  Ed  Parker,  Barbara  Whiteford,  Lloyd  Ingraham. 

Fast  riding  western  that  has  the  hero  finally 
outwitting  a  band  of  rustlers  and  outlaws  who 
have  been  making  plenty  trouble.  Heroine's 
father  wants  to  get  even  as  well  with  the  gang. 
Between  the  two  men,  they  accomplish  their 
purpose,  with  the  father  passing  out  in  the 
end.  This  series  has  a  lot  of  familiar  western 
names  and  should  be  growing  in  popularity  in 
all  spots. 

Estimate:  Satisfactory. 


The  Lost  City 


Family 

Melodrama 

74m. 


William  “Stage"  Boyd,  Claudia  Dell,  Ralph  Lewis, 
Kane  Richmond,  George  Hayes,  Josef  Swickard,  William 
Bletcher,  Gina  Corrado. 

Melodrama  with  plenty  of  thunder  that  can 
be  sold  to  the  hilt,  “The  Lost  City,”  in  feature 
form,  is  an  adventure  picture  that  will  thrill  the 
kids  and  satisfy  action  fans.  A  madman,  with 
electrical  energy  at  his  control,  wants  to  destroy 
the  world.  The  heroine  and  her  father,  a  scien¬ 
tist,  are  in  his  clutches.  How  the  madman  is 
found  in  the  African  jungle,  how  he  operates  in 
a  fortress  and  how  the  father  and  girl  rescued 
makes  up  the  story.  It  has  swell  exploitation 
angles.  In  addition,  there  is  a  serial  version 
available  in  12  two-reel  episodes  as  well  as 
feature  and  serial  release. 

Estimate:  Plenty  to  sell. 


38 


THE  PHILADELPHIA  EXHIBITOR 


Family 

Timber  Terrors  Western 

49m. 

John  Preston,  Dynamite,  the  horse,  Captain,  the  dog, 
William  Desmond,  Myrla  Bratton,  James  Sheridan,  Tiny 
Skelton,  Tom  London. 

This  time,  the  Royal  Northwest  Mounted 
hero  gets  his  man,  the  murderer  who  was  prov¬ 
ing  himself  a  scourge  of  the  north  country. 
Written  and  produced  according  to  formula, 
this  has  the  required  number  of  fights,  action 
scenes,  dog  yarn  punches  and  horse  stunts  to 
satisfy.  Preston's  latest  equals  his  first  in  all 
departments.  As  well,  he  wins  the  girl. 
Estimate:  Okay  for  action  fans. 


Family 

Way  of  the  West  Western 

’  52m. 

Wally  Wales,  Art  Mix,  William  Desmond,  Bill  Patton, 
Myrla  Bratton,  James  Sheridan,  Bobby  Nelson. 

Story  of  the  conflict  between  sheep  raisers 
and  cattle  men,  this  western  will  get  the  same 
attention  as  most.  Eventually,  it  is  discovered 
that  the  hero,  falsely  accused  of  a  murder  the 
heavy  commits,  is  a  government  man  who  had 
been  sent  to  clear  up  the  quarrel.  He  does  this 
and  wins  the  girl,  saving  the  day  in  very  fine 
style. 

Estimate:  Satisfactory  western. 


FOREIGN 


Bella  Don  na 


Adult 

Drama 

74m. 


Conrad  Veidt,  Mary  Ellis,  Cedric  Hardwicke,  Jean 
Stuart,  Michael  Shipley,  John  Stuart. 

Foreign  made  picture  that  is  bound  to  impress 
because  of  the  acting  supplied  by  the  three 
leads,  “Bella  Donna”  is  saleable  stuff  on  this 
side  of  the  pond.  Veidt,  of  course,  is  the  stand¬ 
out  in  this  tale  of  an  Englishwoman  who  falls 
for  a  wealthy  Egyptian,  with  the  usual  compli¬ 
cations  and  eventual  departure  of  the  woman. 
Direction  is  also  worthy  of  attention.  Novel 
by  Robert  Hichens  may  have  selling  value. 

Estimate:  Should  impress. 


Adult 

Chapayev  Drama 

96m. 

Boris  Babochkin,  Boris  Blinov,  Barbara  Miasnikov, 
Leonid  Kmit,  I.  N.  Pevtzov,  C.  Shkurat,  V.  Volkov, 
Nicolai  Simonov,  Boris  Chirkov. 

Russian  film,  regarded  as  one  of  the  cine¬ 
matic  masterpieces  to  come  out  of  the  Soviet 
film  factories,  “Chapayev”  is  movie  stuff  only 
for  the  art  houses  where  it  could  be  made  to  pay. 
Story  is  that  of  a  Russian  hero,  who  rounded 
up  revolutionary  bands  to  help  the  Red  Army. 
Directorially,  it  has  much  to  commend  it  al¬ 
though  from  the  box  office  angle,  in  practically 
all  spots,  it  isn’t  saleable.  Art  citadels  can 
play  it. 

Estimate:  For  art  houses. 


Get  Your  Dates  In  Now  For 

Pop  Korson  Birthday  Drive 

JANUARY  15  —  MARCH  15 


BETWEEN  THE  PARAGRAPHS 


GANGSTER  SHOWS  RETURN  AFTER 
ABSENCE  OF  MANY  MONTHS 

Gangster  yarns,  treated  as  to  indicate  conclusively  that  “crime 
doesn’t  pay,”  are  beginning  to  cycle  back.  The  films,  when  done  prop¬ 
erly,  generally  attracted  at  the  box  office  and  if  handled  correctly 
this  time  may  repeat.  As  long  as  gangsters  keep  popping  into  the 
headlines,  no  one  can  deny  that  gangster  pictures  depict  part  of  the 
American  scene.  Overdoing  the  thing,  however,  will  result  in  kick- 
backs  from  everyone. 

SEVERAL  BRITISH  COMPANIES 
LOOK  TOWARD  LOCAL  MARKETS 

Several  British  companies  are  making  impressive  entrances  into 
the  domestic  market.  GB,  Associated  Talking  Pictures,  British  Inter¬ 
national,  and  with  London  Films  and  British  and  Dominion,  with  UA, 
will  have  complete  line-ups  for  the  trade  next  season.  Likewise, 
Toeplitz  and  Julius  Hagen  may  be  said  to  be  strong  factors,  in  addi¬ 
tion  to  others  who  peep  in  with  a  picture  or  two.  That  1935-1936 
market  will  be  larger  is  no  longer  disputed.  At  last,  it  looks  as  if  the 
exhibitor  can  become  a  bit  choosey  about  buying,  what  with  the  foreign 
films  and  the  tremendous  growth  of  the  independents. 

RUMBLINGS  OF  CODE  AUTHORITY 
DISCORD  REACHES  TRADE  EARS 

From  examination  of  the  leading  trade  journals  there  may  well 
be  reason  to  believe  that  things  are  not  quiet  with  the  Code  Authority 
these  days.  Reported  sources  of  irritations  are  said  to  include  release 
of  information  about  cases,  publicity  to  the  trade  press,  lack  of  atten¬ 
tion  to  some  appeals  and  not  to  others,  as  well  as  other  debatable  points. 
With  the  pending  NRA  investigation,  inclusion  of  the  motion  picture 
Code  Authority  might  lead  to  some  lively  reading. 

PREFERRED  PLAYING  TIME 
BILL  FIRST  OF  ITS  KIND 

Progress  of  the  bill  in  Ohio  legislature  checking  preferred  playing 
time  in  that  state  is  a  new  angle  and  likely  to  be  followed  by  others 
if  the  legal  angles  don’t  interfere.  Argument  used  in  Ohio  was  that 
exhibs  had  to  play  certain  pictures  on  week-ends  even  if  type  of  show 
wasn’t  deemed  best  for  houses  those  particular  days. 

Ohio’s  success  with  the  idea  may  become  the  forerunner  of  other 
such  moves.  What  the  distributors  will  do  to  offset  these  trends  has 
not  yet  been  revealed. 

NRA  FUTURE  STILL 

INDEFINITE  THOUGH  PRESIDENT  SPEAKS 

Even  though  President  Rooosevelt  asks  for  a  two-year  extension 
of  the  NRA,  future  of  the  set-up  is  uncertain.  That  the  NRA  board 
idea  isn’t  as  stable  as  the  one-man  Hugh  Johnson  system  has  been 
whispered  by  Washington  inside  columns.  Likewise,  failure  of  the 
President  to  include  a  definite  plan  with  his  message  proved  disap¬ 
pointing  to  NRA  advocates. 

Congress  now  has  the  final  say  on  the  matter.  It  is  up  to  that 
body  to  determine  the  future  of  the  codes. 


PARTY  LINES  AGAIN  DROP 
WHEN  LEGISLATION  IS  FOUGHT 


The  motion  picture  industry  is  again  running  true  to  form.  In 
states  where  legislation  of  a  disadvantageous  nature  faces  the  indus¬ 
try,  usually  those  exhibitor  groups  who  oppose  each  other  combine 
with  representatives  of  the  producers  and  distributors  to  try  and 

defeat  such  moves.  ,,  . 

HOBART  MANN. 


THE  CHECK-UP 


The  best  reference  department  in  the  industry  .  .  . 
Concise  and  up-to-date  .  .  .  Placing  at  the  exhibitor’s 
fingertips  all  he  needs  to  know  about  each  picture. 


Included  are  production  number,  whether  adult  or 
family  appeal,  title,  type  of  picture,  cast,  estimate  as 
carried  In  6-Pt.  Review,  running  time  and  when  reviewed. 
For  example:  508— A— EVELYN  PRENTICE— MD— 
Myrna  Loy,  William  Powell,  Una  Merkel,  Isabel  Jewell, 
Cora  Sue  Collins,  Jack  Mulhall — All  Powell-Loy — 78m 
— Nov.  means  production  number  is  508,  story  is  of 
adult  appeal  rather  than  family,  title  Is  Evelyn  Prentice, 
It  Is  a  melodrama  (MD),  cast  has  five  stars  and  featured 
leads,  estimate  called  it  All  Powell-Loy,  it  runs  78 
minutes  and  It  was  reviewed  In  November.  Pictures 


Published  Every  Issue 

KEY  TO  TYPE  OF  PICTURE  - 


AD — Action  Drama 
C — Comedy 
CD — Comedy  Drama 
COD — Costume  Drama 
CL — Classical  Drama 
D — Drama 
F — Farce 


MD — Melodrama 
MU — Musical 
MY — Mystery 
0 — Operetta 
RD — Realistic  Drama 
SP — Spectacle 
W — Western 


listed  are  playing  currently,  about  to  be  released  or  In 
production  stage.  As  new  information  is  gained,  it  will 
be  added.  This  department  will  appear  in  each  issue. 
Save  all  issues  to  keep  a  complete  file  for  as  new  data 
is  added,  old  will  be  discarded.  Read  the  review  first 
in  6-Point  Reviews  and  checkup  here  later.  If  there 
is  variance  in  running  time,  it  is  because  of  censor  con¬ 
ditions  or  later  cutting.  Check  with  your  exchange 
to  make  certain.  No  release  dates  are  included  as  these 
vary  in  territories.  Keep  in  touch  with  Code  department 
in  this  issue  for  local  general  release  dates. 


Chesterfield-Invincible 

3065 - F - THE  GHOST  WALKS - MY - John  Miljan,  June  Coll- 

yer,  Spencer  Charters - Satisfying - 70m. - 1-Jan. 

3069 - F - SONS  OF  STEEL - D - Charles  Stairrett,  William  Bake- 

well,  Polly  Ann  Young,  Aileen  Pringle - Average  inde -  62  m. 

—  I  -Feb. 

3072 — F — THE  WORLD  ACCUSES — D — Cora  Sue  Collins,  Dickie 

Moore,  Vivienne  Tobin,  Russell  Hopton - Holds  interest - 

63m. — 2-Jan. 

3079 — F — SYMPHONY  OF  LIVING — CD — Evelyn  Brent,  A1 

Shean,  Charles  Judels,  John  Darrow,  Lester  Lee - Better  than 

average  inde — 87m. — 2-Feb. 

- SHOT  IN  THE  DARK - MY - Charles  Starrett,  Robert  War¬ 
wick,  Marion  Shilling,  Doris  Lloyd,  Edward  Van  Sloan,  James 
Bush. 

— PUBLIC  OPINION - Holmes  Herbert,  Shirley  Grey,  Luis  Al- 

berni,  Paul  Ellis,  Gertrude  Sutton,  Lois  Wilson,  Ronnie  Crosby. 

Columbia 

3015— F — MILLS  OF  THE  GODS — D — May  Robson,  Fay  Wray, 
Victor  Jory,  Raymond  Walburn,  Albert  Conti,  Samuel  S.  Hinds 
— So-so — 72m. —  I  -Jan. 

3029— A— WHITE  LIES— MD— Walter  Connolly,  Fay  Wray,  Vic¬ 
tor  Jory,  Leslie  Fenton,  Irene  Hervey Filler — 65m. I -Jan. 

5005— F— THE  WHOLE  TOWN’S  TALKING— CD— Edward  G. 
Robinson,  Jean  Arthur,  Arthur  Byron,  John  Wray,  Arthur 

Hohl,  Wallace  Ford - Swell - 95m. - 1 -Feb. 

5009 - F - CARNIVAL - CD - Lee  Tracy,  Jimmy  Durante,  Sally 

Eilers,  Thomas  Jackson,  Florence  Rice,  John  Walters - Fair 

program — 64m. —  I  -Feb. 

5010—  F— LET’S  LIVE  TONIGHT - CD— Lilian  Harvey,  Tullio 

Carmanati,  Hugh  Williams,  Tala  Birell - Sell  Carmanati - 7  7m. 

- 1  -March. 

5011—  F— THE  BEST  MAN  WINS— AD— Edmund  Lowe,  Jack 

Holt,  Florence  Rice - So-so - 75m. - 2-Jan. 

5027 - F - DEATH  FLIES  EAST— MD— Conrad  Nagel,  Florence 

Rice,  Raymond  Walburn,  Geneva  Mitchell - Satisfying  mystery 

drama - 65m. - 1 -March. 

5036— F— BEHIND  THE  EVIDENCE— AD— Don  Cook,  Norman 

Foster,  Sheila  Manners,  Pat  O'Malley - Program  stuff - 76m. - 

2-Jan. 

5203 F— THE  SQUARE  SHOOTER— W— Tim  McCoy,  Jacque¬ 
line  Wells,  John  Darrow,  J.  Farrell  MacDonald - Okay  west¬ 
ern - 59m. - 1  -Feb. 

5204— F— LAW  BEYOND  THE  RANGE— W— Tim  McCoy,  Billie 

Seward,  Robert  Allen Okay  McCoy 5  7m. 1 -March. 

5205 - REVENGE  RIDER - Tim  McCoy,  Billie  Seward,  Robert 

Allen,  Edward  Earle. 

5014 - I’LL  LOVE  YOU  ALWAYS - Nancy  Carroll,  George  Mur¬ 

phy,  Jean  Dixon,  Harry  Beresford,  Arthur  Hohl,  Robert  Allen. 

5017 - GIMPY - Jack  Holt,  Ralph  Morgan,  Jackie  Searl. 

5034— IN  SPITE  OF  DANGER— Wallace  Ford,  Marian  Marlh, 
Arthur  Hohl,  Charles  Grapewin,  Charles  Middleton. 

- PARTY  WIRE - Jean  Arthur,  Victor  Jory,  Clara  Blandick, 

Charles  Grapewin,  Oscar  Apfel,  Geneva  Mitchell,  Mlaude 
Eburne,  Helen  Lowell,  Matt  McHugh. 

— A  CALL  TO  ARMS — MD — Steffi  Duna,  Ben  Lyon,  Noah 
Beery,  Willard  Mack,  Esther  Ralston,  Hobart  Bosworth. 

— HOT  NEWS — Richard  Cromwell,  Billie  Sewell,  Wallace  Ford, 
JkcIc  |  |  p 

—FIGHTING  SHADOWS— Tim  McCoy,  Geneva  Mitchell, 
Richard  Alexander,  Si  Jenks. 

- EIGHT  BELLS - Ann  Sothern,  Ralph  Bellamy. 

- ON  WINGS  OF  SONG - Grace  Moore,  Leo  Carrillo. 

—IF  YOU  COULD  ONLY  COOK— Claudette  Colbert. 

—JIM  BURKE’S  BOY— Jack  Holt. 

—AIR  FURY— Ralph  Bellamy. 


First  Division 

3040 - F — HEI  TIKI - RD - With  native  cast,  photographed  by 

Alex  Markey - Big  bally  opportunity - 73m. - 1-Feb. 

3054 - F - GUN  FIRE - W — Rex  Bell,  Ruth  Mix,  Buzz  Barton,  Philo 

McCullough — Fair  western - 58  m. — -2-Feb. 

3059— F— THE  TONTO  KID— W - Rex  Bell,  Ruth  Mix,  Buzz 

Barton — Fast  moving - 58m. - 1 -Jan. 

3051 - SUNSET  RANGE — Hoot  Gibson,  Mary  Doran,  Walter  Mc- 

Grail,  John  Elliott,  Paul  Fix. 

First  National-Warners 

805- F— SWEET  MUSIC - MU— Rudy  Vallee,  Ned  Sparks,  Allen 

Jenkins,  Alice  White,  Robert  Armstrong,  Joe  Cawthorn,  A1 

Shean — Bound  for  fortune - 94m. - 2-Feb. - (W). 

816— F— DEVIL  DOGS  OF  THE  AIR— MD— J  ames  Cagney,  Pat 

O’Brien,  Margaret  Lindsay,  Frank  McHugh - Ace - 94m. — 2- 

Feb. — (  W) - Cosmopolitan. 

82  7 - F - THE  WHITE  COCKATOO - MY - Ricardo  Cortez,  Jean 

Muir,  Ruth  Donnelly,  Minna  Gombell — Average  mystery — 
73m. - 1  -Feb. - (W) 

828 A THE  RIGHT  TO  LIVE D Josephine  Hutchinson, 

George  Brent,  Colin  Clive,  Peggy  Wood,  Henrietta  Crosman 
— Intelligently  bandied — 68m. —  1  -Feb. —  ( W) 

859 - F - LIVING  ON  VELVET— CD - Kay  Francis,  George  Brent, 

Warren  William,  Helen  Lowell,  Edgar  Kennedy — Sell  Francis, 
Brent,  William — 89m. —  1  -March — (FN) . 

863 - F - THE  WOMAN  IN  RED - D - Barbara  Stanwyck,  Gene¬ 

vieve  Tobin,  Gene  Raymond,  John  Eldredge,  Hale  Hamilton — 
Won’t  mean  much — 69m. — 2-Feb. —  (FN). 

8  78 F— RED  HOT  TIRES AD Lyle  Talbot,  Mary  Astor, 

Henry  Kolker,  Roscoe  Karns - Ordinary  speedway  fare - 61m. 

-2-Jan.— (FN) 

823 — NIGHT  AT  THE  RITZ — William  Gargan,  Patricia  Ellis, 
Allen  Jenkins,  Dorothy  Tree. 

829— THE  FLORENTINE  DAGGER - Donald  Woods,  Margaret 

Lindsay,  Robert  Barrat,  Paul  Porcasi,  Charles  Judels,  Grace 
Ford. 

851— GOLD  DIGGERS  OF  1935 - MU - Dick  Powell,  Gloria 

Stuart,  Hugh  Herbert,  Frank  McHugh,  Glenda  Farrell,  Win¬ 
ifred  Shaw,  Adolphe  Menjou,  Alice  Brady — (FN) 

852 - BLACK  FURY - MD - Paul  Muni,  Karen  Morley,  William 

Gargan,  Tully  Marshall — (FN) 

853— GO  INTO  YOUR  DANCE - MU— A1  Jolson,  Ruby  Keeler, 

Helen  Morgan,  Glenda  Farrell - (FN) 

856 - CALIENTE - Dolores  Del  Rio,  Pat  O’Brien. 

870— TRAVELING  SALESLADY— Joan  Blondell,  Glenda  Farrell, 
Hugh  Herbert,  Allen  Jenkins,  A1  Shea,  William  Gargan,  Grant 
Mitchell. 

874—  WHILE  THE  PATIENT  SLEPT— Aline  MacMahon,  Guy 
Kibbee,  Lyle  Talbot,  Patricia  Ellis,  Robert  Barratt,  Helen 
Flint,  Walter  Walker,  Allen  Jenkins — (FN) 

875—  WANDERLUST— Aline  MacMahon,  Guy  Kibbee,  Tom 
Brown,  John  Arledge,  Robert  McWade,  Oscar  Apfel. 

879 - CASE  OF  THE  CURIOUS  BRIDE— Margaret  Lindsay,  War¬ 

ren  William,  Claire  Dodd,  Philip  Reed,  Barton  MacLane — 
(FN). 

—A  MIDSUMMER  NIGHT’S  DREAM— James  Cagney,  Dick 
Powell,  Joe  E.  Brown,  Jean  Muir,  Verree  Teasdale,  Ian  Hunter, 
Hugh  Herbert,  Anita  Louise,  Victor  Jory,  Mickey  Rooney 
—  (W) 

—OIL  FOR  THE  LAMPS  OF  CHINA - John  Eldredge,  Joseph¬ 
ine  Hutchinson,  William  Gargan,  Pat  O’Brien - (W) 

- MONEY  MAN - MD - Edward  G.  Robinson,  Bette  Davis - 

(W) 

—THE  GOOSE  AND  THE  GANDER— Kay  Francis,  George 
Brent,  Genevieve  Tobin,  John  Eldredge,  Claire  Dodd. 

- SOCIAL  PIRATES - Joan  Blondell,  Guy  Kibbee,  Aline  Mac¬ 
Mahon. 

- ALIBI  IKE - Joe  E.  Brown,  Olivia  De  Haviland,  William 

Gargan,  Roscoe  Karns,  Henry  O’Neill,  William  Frawley. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


Pg.  39 


THE  CHECKUP— l-March-35 


A  Jay  Emanuel  Publication  Service 


— THE  IRISH  IN  US - James  Cagney,  Pat  O’Brien,  Frank 

McHugh,  Helen  Lowell,  Phil  Regan. 

— WOMEN  ARE  BUM  NEWSPAPERMEN — Glenda  Farrell. 

— A  PRESENT  FROM  MARGATE — Kay  Francis,  Ian  Hunter. 

- PAGE  MISS  GLORY - Marion  Davies. 

- POLICE  ESCORT - James  Cagney,  Phil  Regan. 

- THE  FARRELL  CASE - James  Cagney,  Jack  Holt. 

- DINKY - Mary  Astor,  Jackie  Cooper,  Roger  Pryor. 

- NAPOLEON - Edward  G.  Robinson,  Bette  Davis. 

- LIVING  UP  TO  LIZZIE - Aline  MacMahon. 

—BROADWAY  GONDOLIER— Dick  Powell. 

- PROCESS  SERVER - Glenda  Farrell,  Joan  Blondell. 

- STRANDED - Kay  Francis,  George  Brent. 

(The  following  pictures  are  due  on  1933-1934  contracts.  472- 
Powell-Francis ;  455-Howard ;  756-Howard;  7 57 -Robinson ;  766-un- 
titled;  774-Brown  and  Blondell.) 

Fox 

521 - F— UNDER  PRESSURE - AD - Edmund  Lowe,  Victor  Me- 

Laglen,  Charles  Bickford,  Florence  Rice - Familiar - 64m. - 

1  -Feb. 

530 - F - BABOONA - Jungle  film,  photographed  by  Mr.  and  Mrs. 

Martin  Johnson - Exploitable  material - 72m. - 1-Feb. 

53  1 F— THE  LITTLE  COLONEL CD— Shirley  Temple,  Lionel 

Barrymore,  Evelyn  Venable,  John  Lodge,  Bill  Robinson - Big 

dough - 80m. — 2 -Feb. 

529— F—  ONE  MORE  SPRING— CD— Janet  Caynor,  Warner 
Baxter,  Walter  King,  Jane  Barwell,  Grant  Mitchell,  Stepin 
Fetchit - Okay - 90m. - 2 -Feb. 

532—  F— THE  GREAT  HOTEL  MURDER— MY— Edmund  Lowe, 

Victor  McLaglen,  Rosemary  Ames,  Mary  Carlisle - Fair - 70m. 

—  I  -March. 

533—  F - LIFE  BEGINS  AT  40— CD - Will  Rogers,  Richard  Crom¬ 

well,  Rochelle  Hudson,  Jane  Darwell,  Slim  Summerville,  George 
Barbier,  Charles  Sellon - Swell - 75m. - 2-Feb. 

528— THUNDER  IN  THE  NIGHT - MD - Warner  Baxter,  Ketti 

Gallian,  Herbert  Mundin,  Astrid  Allwyn. 

534—  GEORGE  WHITE’S  SCANDALS - Alice  Faye,  Lyda  Roberti, 

James  Dunn,  Cliff  Edwards,  Ned  Sparks,  Stuart  Erwin,  George 
White,  Arline  Judge. 

535  - HOLD  THAT  TIGER - Lew  Ayres,  Zasu  Pitts,  Walter  King, 

Claire  Trevor,  Jack  Haley,  Mitchell  and  Durant. 

536  - IT’S  A  SMALL  WORLD - Spencer  Tracy,  Wendy  Barrie, 

Astrid  Allwyn,  Virginia  Sale,  Charles  Sellon. 

53  7 - $10  RAISE - Edward  Everett  Horton,  Karen  Morley,  Glen 

Boles,  Burton  Churchill,  Ray  Walker. 

538—  COWBOY  MILLIONAIRE - George  O’Brien. 

539 —  HEAVEN’S  GATE — Shirley  Temple,  Joel  McCrea,  Lyle  Tal¬ 
bot,  Rosemary  Ames,  Herbert  Mundin. 

— REDHEADS  ON  PARADE - John  Boles,  June  Knight,  Chic 

Sale,  Douglas  Dumbrille,  Allan  Dinehart,  Dorothy  Appleby, 
Irene  Franklin,  Paul  Fix,  Jane  Withers. 

—DOUBTING  THOMAS — Will  R  ogers,  Alison  Skipworth, 
Sterling  Holloway,  Andrew  Tombes,  Gail  Patrick,  Johnny 
Arthur,  Ruth  Warren,  Billie  Burke. 

— GAUCHO  LOVER - Warner  Baxter,  Ketti  Gallian,  Jack  La 

Rue. 

—THE  FARMER  TAKES  A  WIFE — CD — Janet  Gaynor, 

Spencer  Tracey. 

—NYMPH  ERRANT— Jack  Haley,  Alice  Faye,  Mitchell  and 
Durant. 

—DANTE’S  INFERNO — Spe  ncer  Tracey,  Claire  Trevor, 
Henry  B.  Walthall,  Nick  Foran,  Alan  Dinehart. 

- DICE  WOMAN - Claire  Trevor,  James  Dunn,  Jane  Withers, 

Mitchell  and  Durant. 

—THE  SONG  AND  DANCE  MAN— Alice  Faye,  James  Dunn. 
—LITTLE  ANNIE  ROONEY— J  ane  Withers. 

- KISS  AND  WAKE  UP - Edmund  Lowe,  Claire  Trevor. 

- SAFE  IN  JAIL - James  Dunn,  Mae  Clarke. 

- SECRET  LIVES— Gilbert  Roland,  Paul  Ke  lly,  Mona  Barrie. 

—IN  OLD  KENTUCKY— Will  Rogers,  Rochelle  Hudson. 

GB 

3404  - F - JACK  AHOY — C — Jack  Hulbert,  Nancy  O’Neil — Weak 

- 74m.— 2-Feb. 

3405  - F) — EVERGREEN - MU — Jessie  Matthews - Pleiasant - 83  m. 

- 2-Jan. 

3407 - F - THE  IRON  DUKE - COD - George  Arliss - Worthy 

production - 80m.- —  I  -Feb. 

3409— F— MY  HEART  IS  CALLING— MU— Jan  Kiepura,  Marta 
Eggerth — Okay — 88m. —  1  -Jan. 

3410 - F - LOVER  DIVINE - MU - Marta  Eggerth,  Helen  Chand¬ 

ler, — Soothing 1  -Feb. 

3408— PRINCESS  CHARMING— MU— Evelyn  Laye,  Henry  Wil- 

coxon. 


Liberty 

— F — WITHOUT  CHILDREN— D— Marguerite  Churchill, 
Bruce  Cabot,  Evelyn  Brent,  Dickie  Moore,  Cora  Sue  Collins, 
Reginald  Denny - Fair - 81m. - Nov. 

- F - SCHOOL  FOR  GIRLS - MD - Sidney  Fox,  Lois  Wilson, 

Anne  Shirley,  Lucile  La  Verne,  Paul  Kelly,  Dorothy  Lee, 

Lona  Andre,  Kathleen  Burke,  Russell  Hopton - Sell  feature 

names 73  m. — Sept. 

— F — SWEEPSTAKE  ANNIE — C — Tom  Brown,  Marion  Nixon, 

Inez  Courtney,  Wera  Engels — Nice - 74m. - 2-Jan. 

— THE  OLD  HOMESTEAD — Mary  Carlisle,  Lawrence  Gray, 
Dorothy  Lee,  Eddie  Nugent,  Willard  Robertson,  Fuzzy 
Knight,  Lillian  Miles. 

- DIZZY  DAMES - Marjorie  Rambeau,  Fuzzy  Knight,  Burton 

Churchill,  Florine  McKinney. 

Majestic 

— F— THE  PERFECT  CLUE — MD— David  Manners,  Dorothy 
Libaire,  Skeets  Gallagher,  Betty  Blythe — Satisfactory — 62m. 
—  I  -Dec. 

— F — MUTINY  AHEAD— MD— Neil  Hamilton,  Kathleen 
Burke,  Noel  Francis,  Reginald  Barlow — Plenty  of  action — 65m. 
—2-Feb. 

- THUNDER  IN  THE  STREETS - Don  Cook,  Irene  Hervey. 

Mascot 

— F — LITTLE  MEIN — CL — Ralph  Morgan,  Erin  O'Brien- 
Moore,  Cora  Sue  Collins,  Junior  Durkin,  Frankie  Darro, 

Dickie  Moore,  Buster  Phelps. - Triumph - 78m. - 2-Dec. 

- MYSTERY  MOUNTAIN - (Serial) - Ken  Maynard,  Verna 

Hillie. 

— THE  MIRACLE  RIDER — (Serial) — Tom  Mix. 

—PHANTOM  EMPIRE — (Serial) — Gene  Autry,  Frankie 

Darro. 

- BEHIND  THE  GREEN  LIGHTS - Norman  Foster,  Judith 

Allen,  Purnell  Pratt,  Mark  Lobell,  Theodore  Von  Eltz. 

Metro 

420— F— VANESSA,  HER  LOVE  STORY— D— Helen  Hayes, 

Robert  Montgomery,  Otto  Kruger,  Lewis  Stone,  May  Robson - 

Well  produced - 94m. - 1-Feb. 

504 — F — WEST  POINT  OF  THE  AIR — MD — Wallace  Beery, 
Robert  Young,  Robert  Taylor,  Maureen  O’Sullivan,  Lewis 
Stone,  James  Gleason,  Rosalind  Russell,  Russell  Hardie  — Plug 
name  draw - 1  00m. - 1  -March. 

5  I  6— F - AFTER  OFFICE  HOURS— CD - Clark  Gable,  Constance 

Bennett,  Stuart  Erwin,  Billie  Burke,  Hale  Hamilton,  Henry 
Armetta — In  the  money— 71m. — 2-Feb. 

523 - F - THE  WINNING  TICKET - C - Leo  Carrillo,  Ted  Healy, 

Louise  Fazenda,  Irene  Hervey - So-so  comedy - 72m. - 1-Feb. 

533 - F - DAVID  COPPE1RFIELD - CL - Lionel  Barrymore,  W. 

C.  Fields,  Madge  Evans,  Maureen  O’Sullivan,  Lewis  Stone, 

Frank  Lawton,  Edna  Mae  Oliver - Fine - I  I  0m. - 2-Jan. 

53  7 - F - NAUGHTY  MARIETTA - MU - Jeanette  MacDonald, 

Nelson  Eddy,  Frank  Motgan,  Elsa  Lanchester,  Douglas  Dum¬ 
brille,  Joe  Cawthorn Big 80m. —  1 -March. 

543 - F - SEQUOIA - AD - Jean  Parker,  Russell  Hardie,  Samuel 

.  S.  Hinds,  Paul  Hurst - Different - 74m. - 1-Feb. 

544 — F — SOCIETY  DOCTOR — MD — Chester  Morris,  Virginia 

Bruce,  Billie  Burke,  Ray  Walburn - Okay  Program — 66m. - 

2-Jan. 

545 - F - SHADOW  OF  DOUBT— MY - Virginia  Bruce,  Ricardo 

Cortez,  Constance  Collier,  Isabel  Jewell,  Arthur  Byron - Enter¬ 

taining  programmer — 75m. 2-Feb. 

546— F— THE  CASINO  MURDER  CASE — MY — Paul  Lukas,  Don¬ 
ald  Cook,  Rosalind  Russell,  Eric  Blore,  Ted  Healy,  Alison 

Skioworth.  Louise  Fazenda - Okay - 79m. - 1 -March. 

547 - F - TIMES  SQUARE  LADY - CD - Robert  Taylor,  Virginia 

Bruce,  Helen  Twelvetrees,  Jack  La  Rue,  Nat  Pendleton — Okay 
program - 64m. - 1  -March. 

418 - RECKLESS - Jean  Harlow,  William  Powell,  Franchot  Tone, 

Mav  Robson.  Henrv  Wadsworth.  Nat  Pendleton,  Ted  Healy. 
501— MARK  OF  THE  VAMPIRE — L  ionel  Barrymore,  Jean  Hers- 
holt,  Elizabeth  Allen,  Henry  Stephenson,  Donald  Meek,  Bela 
Lugosi. 

- VAGABOND  LADY — Robert  Young.  Evelyn  Venable,  For¬ 
rester  Harvev,  Frank  Craven,  Reginald  Denny,  Burton  Church¬ 
ill,  Arthur  Hoyt. 

- MURDER  IN  THE  GRAND  HOTEL - Franchot  Tone,  Una 

Merkel,  Louise  Henry,  Conrad  Nagel,  Nat  Pendleton,  Judith 
Vosselli,  Charles  Starett,  Harvey  Stephens. 

- PUBLIC  ENEMY  No.  2 - Charles  Butterworth,  Una  Merkel, 

Nat  Pendleton,  Eugene  Pallette,  Eddie  Nugent,  Claude  Gill- 
ingwater,  Robert  McWade,  Ruth  Selwyn. 

—CHINA  SEAS — Wall  ace  Beery,  Clark  Gable,  Jean  Harlow, 
Dudley  Digges,  Charles  Butterworth,  Lewis  Stone. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-echting 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
PS*  40  attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


A  Jay  Emanuel  Publication  Service 


THE  CHECKUP— l-March-35 


- BROADWAY  MELODY  OF  1935 - Allan  Jones,  Virginia 

Bruce,  Lynne  Overman. 

— MUTINY  ON  THE  BOUNTY — Clark  Gable,  Robert  Mont¬ 
gomery,  Charles  Laughton. 

- MERRILY  WE  ROLL  ALONG - William  Powell,  Myrna  Loy, 

Lionel  Barrymore. 

— LIFE  OF  JOAQUIN  MURIETTA — Leo  Carrillo,  Joseph 
Spurin-Caleia. 

— A  NIGHT  AT  THE  OPERA - Four  Marx  Brothers. 

- GOLD  EAGLE  GUY - Wallace  Beery. 

- MAN  OF  THE  WORLD - Paul  Lukas. 

—THE  WOMAN  WHO  STAYED  YOUNG— Mady  Christians. 

- NO  MORE  LADIES - Joan  Crawford. 

- ANNA  KARENINA - Greta  Garbo,  Fredric  March. 

- THE  FLAME  WITHIN - Ann  Harding,  Franchot  Tone. 

- BIDJ - Chester  Morris,  Joseph  Spurin-Calleia. 

- TYPEE - Mala,  Lotus  Long. 

( The  following  pictures  are  still  due  on  1933-1934  contracts.  409- 
Crawford;  401-MacDonald ;  412-Durante;  418-Harlow;  420-Hayes; 
426-Shearer;  431-Beery  and  Gable;  433-Harlow  and  Gable;  437-Soviet; 
439 -Two  Thieves.) 

Monogram 

3003 — F — THE  NUT  FARM — F — Wallace  Ford,  Joan  Gale,  Flor¬ 
ence  Roberts,  Oscar  Apfel,  Betty  Alden — Plenty  of  laughs — 
68m. —  I -Feb. 

301  I— F— MILLION  DOLLAR  BABY — C— Ray  Walker,  Jimmy 
Fay,  Arline  Judge,  George  Stone — Good  nabe  bet — 64m. — 

1 - Jan. 

3018— F— WOMEN  MUST  DRESS - D — Minna  Gombell,  Hardie 

Albright,  Gavin  Gordon,  Suzanne  Kaiaren,  Arthur  Lake - 

Selling  opportunity — 76m. —  1-Feb. 

3022— F — THE  MYSTERIOUS  MR.  WONG— MD— Bela  Lugosi, 

Arline  Judge,  Wallace  Ford - Okay  meller - 60m. - 1-Feb. 

3025— F— THE  MYSTERY  MAN - CD — Robert  Armstrong,  Max¬ 

ine  Doyle,  Henry  Kolker,  Leroy  Mason Okay — 67m. 2-Feb. 

3032 —  F — TEXAS  TERROR — W — John  Wayne,  Lucille  Browne, 
LeRoy  Mason,  George  Hayes — Usual  Wayne  western — 51m. — 

2- Feb. 

303  7— F— LAWLESS  FRIDNTIER— W— John  Wayne,  Sheila  Terry. 

Yakima  Canutt — Satisfactory — 58m. — 2-Jan. 

3013— THE  HOOSIER  SCHOOLMASTER - Norman  Foster,  Char¬ 

lotte  Henry,  Dorothy  Libaire,  Otis  Harlan,  Sara  Padden,  Rus¬ 
sell  Simpson,  William  V.  Mong,  Tommy  Bupp. 

3017 — THE  GREAT  GOD  GOLD — RD — Sidney  Blackmer,  Martha 
Sleeper,  Edwin  Maxwell,  Regis  Toomey,  Maria  Alba,  Gloria 
Shea. 

3019 - RECKLESS  ROMEOS - Robert  Armstrong,  William  Cagney. 

3033—  THE  DESERT  TRAIL— John  Way  ne,  Mary  Kornman,  Paul 
Fix,  Lafe  McKee. 

Paramount 

3424— F — WINGS  IN  THE  DARK — MD — Myrna  Loy,  Ca.ry  Grant, 
Hobart  Cavanaugh — Better  than  average — 67m — .1-Feb. 
MacMurray,  C.  Aubrey  Smith,.  Luis  Alberni,  Ray  Milland — 
Okay — 85  m. — 2-Jan. 

342  7— F— LIVES  OF  A  BENGAL  LANCER — MD — Mary  Cooper, 
Franchot  Tone,  Richard  Cromwell,  Guy  Standing,  Kathleen 
Burke,  Monte  Blue - Big - 1  05m. - 2-Jan. 

3428—  F— ROCKY  MOUNTAIN  MYSTERY — W — Randolph  Scott, 
Chic  Sale,  Mrs.  Leslie  Carter,  Kathleen  Burke — Fair — 65m. — 

1- Feb. 

3429 —  A — RUMBA — D — George  Raft,  Carole  Lombard,  Margo, 

Lynne  Overman,  Monroe  Owsley - Must  be  sold - 75m. - 1- 

Feb. 

3430—  F— ALL  THE  KING’S  HORSES — MU— Carl  Brisson,  Edward 
Everett  Horton,  Eugene  Pallette,  Mary  Ellis,  Katherine  De- 
Mille — Ace  Musical — 84m. — 2-Feb. 

3431 —  F — RUGGLES  OF  RED  GAP — C — Charles  Laughton,  Mary 

Boland,  Charles  Ruggles,  Zasu  Pitts,  Roland  Young,  Maude 
Eburne,  Leila  Hyams,  Lucien  Littlefield — Very  good - 94m. - 

2- Feb. 

3432 - CAR  99 - AD - Fred  MacMurray,  Sir  Guy  Standing,  Ann 

Sheridan — Satisfactory — 74m. — 2-Feb. 

3433— F— MISSISSIPPI— CD— Bing  Crosby,  W.  C.  Fields,  Joan 

Bennett,  John  Miljan,  Queenie  Smith - Plenty  to  sell - 84m. - 

1  -March. 

—A— THE  DEVIL  IS  A  WOMAN— D— Marlene  Dietrich, 
Lionel  A  twill,  Edward  Everett  Horton,  Cesar  Romero,  Allison 

Skipworth - Spotty - 92m. - 1  -March. 

3425 - ONCE  IN  A  BLUE  MOON - CD - Jimmy  Savo,  Whitney 

Bourne,  Cecilia  Loftus,  Michael  Dalmatoff. 

3434 - LOVE  IN  BLOOM — -George  Burns,  Gracie  Allen,  Joe  Morri¬ 

son,  Dixie  Lee,  J.  C.  Nugent,  Mary  Foy,  Richard  Carle. 


3435 — PRIVATE  WORLDS — Claudette  Colbert,  Charles  Boyer, 
Joan  Bennett,  Joel  McCrea,  Guinn  Williams,  Sam  Hinds. 

- HOW  AM  I  DOING? - Mae  West,  Paul  Cavanaugh,  Janet 

Beecher,  Monroe  Owsley,  Dewey  Robinson,  Joe  Twerp,  Grant 
Withers. 

— TWO  FOR  TONIGHT — Bing  Crosby,  Miriam  Hopkins,  Jack 
Oakie,  Roscoe  Karns,  Lyda  Roberti,  William  Frawley,  Lynn 
Overmann. 

— HOLD  ’EM  YALE - Patricia  Ellis,  William  Frawley,  Larry 

Crabbe,  Warren  Hymer,  George  Barbier,  George  E.  Stone, 
Andy  Devine. 

— THE  CRUSADES — Henry  Wilcoxon,  Loretta  Young,  Ian 
Keith,  Peero  de  Cordoba,  Joseph  Schildkraut,  Hobart  Bos- 
worth,  William  Farnum,  Katherine  DeMille. 

— THE  MILKY  WAY - Jack  Oakie,  Adolphe  Menjou,  Gertrude 

Michael,  Roscoe  Karns,  Betty  Furness,  Edward  Everett  Horton. 

— YOU  GOTTA  HAVE  LOVE - Cary  Grant,  Carole  Lombard, 

Henry  Wilcoxson. 

— ANYTHING  GOES - W.  C.  Fields,  Bing  Crosby,  Queenie 

Smith. 

— STOLEN  HARMONY — Ben  Bernie,  George  Raft,  Grace 
Bradley,  Lloyd  Nolan. 

— McFADDEN’S  FLATS — falter  C.  Kelly,  Andy  Clyde,  Jane 
Darwell,  Betty  Furness,  Richard  Cromwell,  George  Barbier. 

— SAILOR  BEWARE, — Bing  Crosby,  Carole  Lombard,  Edward 
Craven. 

—MIRACLE  IN  49TH  STREET— Noel  Coward,  Martha  Sleep¬ 
er,  Stanley  Ridges,  Hope  Williams,  Alexander  Woolcott. 

— BIG  BROADCAST  OF  1935 - Jack  Oakie,  George  Burns, 

Gracie  Allen,  Lyda  Roberti. 

— FOUR  HOURS  TO  KILL - Richard  Barthelmess,  Helen  Mack, 

Roscoe  Karns,  Ray  Milland,  Gertrude  Michael. 

- MORNING,  NOON  AND  NIGHT — Sylvia  Sidney,  Herbert 

Marshall,  Gertrude  Michael. 

— ANNAPOLIS  FAREWELL - Sir  Guy  Standing,  Fred  Mac¬ 

Murray. 

— PARIS  IN  SPRING — Mary  Ellis,  Tullio  Carminati,  Ida  Lupino, 
Lynne  Overmann. 

— FEDERAL  DICK - Cary  Grant,  Elissa  Landi. 

— CRAZY  PEOPLE - George  Burns,  Gracie  Allen. 

— PLAYING  AROUND - Jack  Oakie,  Kitty  Carlisle. 

- SO  RED  THE  ROSE - Fred  Stone,  Pauline  Lord. 

- PEOPLE  WILL  TALK - Mary  Boland,  Charles  Ruggles. 

— SAILOR  BEWARE - Bing  Crosby,  Carole  Lombard. 

— GUNS - Sylvia  Sidney,  Fred  MacMurray. 

—THE  BRIDE  COMES  HOME — Claudette  Colbert. 

— ACCENT  ON  YOUTH - Sylvia  Sidney,  Herbert  Marshall. 

— THE  GLASS  KEY - George  Raft,  Edward  Arnold. 

— GIVE  US  THIS  NIGHT - Sylvia  Sidney,  Sir  Guy  Standing. 

—COLLEGE  SCANDAL - Helen  Mack. 

- ROSE  OF  THE  RANCHO - Kitty  Carlisle,  Leon  Errol. 

—THE  PLOT  THICKENS - Burns  and  Allen. 

—THE  LIGHT  THAT  FAILED — Gary  Cooper. 

- JUNGLE - Cary  Grant,  Ray  Milland. 

Radio 

521 —  A — GIGOLETTE — D — Adrienne  Ames,  Ralph  Bellamy,  Don¬ 

ald  Cook,  Robert  Armstrong,  Harold  Waldridge,  Dewey  Rob¬ 
inson - Weak - 67m. - 2-Feb. 

522 —  F— MURDER  ON  A  HONEYMOON — MY— Edna  Mae 

Oliver,  James  Gleason,  Lola  Lane,  George  Meeker - Okay 

program — 75m. —  1-Feb. 

523—  F— CAPTAIN  HURRICANE — CD— James  Barton,  Helen 

Mack,  Helen  Westley,  Henry  Travers,  Doug  Walton - So-so - 

74m. - 2-Feb. 

524 - F - ROBERTA — MU - Irene  Dunne,  Fred  Astaire,  Ginger 

Rogers,  Randolph  Scott,  Helen  Westley,  Claire  Dodd - In  the 

money - 84  m. — 2-Feb. 

525— F— A  DOG  OF  FLANDERS— CD— Frankie  Thomas,  O.  P. 

Heggie,  Helen  Parris - Deserves  support - 75m. - 1 -March. 

526 - LADDIE - John  Beal,  Gloria  Stuart,  Gloria  Shea,  Charlotte 

Henry,  Virginia  Weidler,  Donald  Crisp,  Willard  Robertson, 
Dorothy  Peterson. 

- BECKY  SHARP - Miriam  Hopkins,  Mrs.  Leslie  Carter,  Alan 

Mowbray,  G.  P.  Huntley,  Jr.,  Charles  Coleman,  Nigel  Bruce, 
Billie  Burke,  Doris  Lloyd. 

- VILLAGE  TALE - Randolph  Scott,  Kay  Johnson,  Dorothy 

Burgess,  Guinn  Williams,  Donald  Meek,  Janet  Beecher,  Robert 
Barrat,  Andy  Clyde,  Edward  Ellis. 

—THE  NITWITS - Wheeler  and  Woolsey,  Betty  Grable, 

Etienne  Girardot,  Sleep  ’n’  Eat. 

- STRANGERS  ALL - May  Robson,  Preston  Foster,  Florine 

McKinney,  William  Bakewell. 

- SPRING  IN  PARIS - Anne  Shirley,  O.  P.  Heggie,  Helen 

Westley,  Trent  Durkin,  Elizabeth  Patterson,  Etienne  Girardot. 

— BREAK  OF  HEARTS1 - Katherine  Hepburn,  John  Beal, 

Charles  Boyer. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance.  pg.  41 


THE  CHECKUP— l-March-35 


A  Jay  Emanuel  Publication  Service 


— STAR  AT  MIDNIGHT — William  Powell,  Ginger  Rogers, 
Gene  Lockart,  Leslie  Fenton,  Ralph  Morgan. 

- TOP  HAT - Fred  Astaire,  Ginger  Rogers,  Helen  Broderick, 

Erik  Rhodes,  Eric  Blore. 

- HOORAY  FOR  LOVE - Patsy  Kelly,  Fred  Keating,  Lionel 

Stander. 

— THE  INFORMER - Heather  Angel,  Victor  McLaglen. 

- FRECKLES — Anne  Shirley. 

— SHE — Helen  Gahagan,  Randolph  Scott,  Nigel  Bruce. 

United  Artists 

— A — NELL  GWYN — COD — Anna  Neagle,  Cedric  Hardwicke 
— Restricted —  7  5  m. — Au  g. 

- A— THUNDER  IN  THE  EAST - Formerly  The  Battle - D - 

Charles  Boyer,  Merle  Oberon,  Betty  Stockfield,  John  Loder - 

Impressive - 84m. —  1  -Dec. 

— F — CLIVE  OF  INDIA — MD — Ronald  Colman,  Loretta 
Young,  Colin  Clive,  Francis  Lister,  Cesar  Romero,  C.  Aubrey 

Smith,  Montague  Love - Big - 92m. - 1-Feb. 

— F — THE  RUNAWAY  QUEEN - CD — Anna  Neagle,  Fernand 

Graavey — Handicapped — 69m. —  1  -Feb. 

— F — THE  SCARLET  PIMPERNEL — COD — Leslie  Howard, 
Raymond  Massey,  Merle  Oberon,  Joan  Gardner,  Anthony 
Bushnell— Well  done— 94m. - 1-Feb. 

- F — FOLIES  BERGERE — MU — Maurice  Chavelier,  Ann  Soth- 

ern.  Merle  Oberon,  Eric  Blore,  Walter  Byron - Ace  to  Sell - 

82m. - 1  -March. 

— A — THE  WEDDING  NIGHT — D — Gary  Cooper,  Ralph  Bell¬ 
amy,  Anna  Sten,  Helen  Vinson — Impressive - 84m. —  1 -March. 

— LET  ’EM  HAVE  IT — Richard  Arlen,  Virginia  Bruce,  Alice 
Brady,  Bruce  Cabot,  Eric  Linden,  Joyce  Compton. 

- PRODUCTION  No.  5 - Chairles  Chaplin,  Paulette  Goddard, 

Carter  De  Haven,  Henry  Bergman. 

— THE  CALL  OF  THE  WILD — Loretta  Young,  Clark  Gable, 
Jack  Oakie,  Edward  Arnold,  Reginald  Owen,  Katherine 
DeMille. 

- LES  MISERABLES - Fredric  March,  Charles  Laughton,  Ro¬ 
chelle  Hudson,  Jessie  Ralph,  Eley  Malyon. 

- CARDINAL  RICHELIEU - George  Arliss,  Francis  Lister, 

Edward  Arnold. 

— CONGO  RAID — MD — Leslie  Banks,  Paul  Robeson,  Nina 
McKinney. 

- BARBARY  COAST - Miriam  Hopkins. 

— BREWSTER’S  MILLIONS — Jack  Buchanan,  Lily  Damita. 

Universal 

8003 — F— THE  GOOD  FAIRY — C— Margaret  Sullavan,  Frank 

Morgan,  Herbert  Marshall,  Reginald  Owen,  Eric  Blore - Very 

good  comedy - 89m. - 2-Feb. 

8008 —  F — NIGHT  LIFE  OF  THE  GODS — C — Peggy  Shannon, 

Alan  Mowbray,  Florine  McKinney,  Richard  Carle,  Gilbert 
Emery,  Henry  Armetta - Must  be  sold  heavily - 79m. - 2-Dec. 

8019— F - TRANSIENT  LADY— MD— Henry  Hull,  June  Clay- 

worth,  Frances  Drake,  Clark  Williams - Sell  Hull - 75m. - 

1  -March. 

8023—  F - IT  HAPPENED  IN  NEW  YORK— C - Gertrude  Michael, 

Lyle  Talbot,  Hugh  O’Connell,  Heather  Angel - Strong  on 

laughs — 75m. —  1  -March. 

8024 —  F — MYSTERY  OF  EDWIN  DROOD— MD — Claude  Rains, 

Douglass  Montgomery,  Heather  Angel,  David  Manners,  Valerie 
Hobson - Well  done - 85m. - 1-Feb. 

8031—  F— RENDEZVOUS  AT  MIDNIGHT— MY— Ralph  Bellamy, 

Valerie  Hobson,  Edgar  Kennedy — Program - 62m. — 2-Feb. 

8032—  A— A  NOTORIOUS  GENTLEMAN — MD — Charles  Bick¬ 
ford,  Helen  Vinson,  Sidney  Blackmer - Above  average - 75m. 

—  1-Feb. 

8036— F— STRAIGHT  FROM  THE  HEART— CD — Mary  Astor, 

Roger  Pryor,  Baby  Jane - Programmer - 72m. - 1-Feb. 

8083— F - THE  CRIMSON  TRAIL— W— Buck  Jones,  Polly  Ann 

Young,  Carl  Stockdale - Satisfactory - 62m. - 1 -March. 

- F - LIFE  RETURNS - D - Lois  Wilson,  Onslow  Stevens, 

George  Breakston,  Valerie  Hobson - To  be  sold - 70m. - 

1  -Jan. 

8001 - SHOWBOAT - Irene  Durine. 

8002 — SUTTER’S  GOLD. 

8005— THE  GREAT  Z1EGFELD— William  Powell,  Harriet  Hoctor, 
Shaw  and  Lee,  Fanny  Brice. 

8009—  THE  BRIDE  OF  FRANKENSTEIN— Boris  Karloff,  Valerie 
Hobson,  Colin  Clive,  Elsa  Lanchester,  Una  O'Connor,  E.  E. 
Clive,  O.  P.  Heggie. 

8012 - MR.  DYNAMITE - Edmund  Lowe,  lean  Dixon,  Victor  Var- 

coni,  Verna  Hillie,  Esther  Ralston,  Robert  Gleckler,  Minor 
Watson,  Matt  McHugh,  Jameson  Thomas. 

8013 — PRINCESS  O’HARA — Jean  Parker,  Chester  Morris. 


8015 —  WEREWOLF  OF  LONDON — Henry  Hull,  Valarie  Hobson, 
Warner  Oland,  Lester  Matthews. 

8016—  THE  RAVEN— Bela  Lugosi,  Boris  Karloff. 

8084 — STONE  OF  SILVER  CREEK — Buck  Jones,  Marion  Shilling. 

- DIAMOND  JIM - Edward  Arnold. 

— THE  GREAT  IMPERSONATION — Edmund  Lowe. 

- JUST  WE  TWO - Hugh  O’Connell,  Jean  Dixon. 

Miscellaneous 

— F— THE  GHOST  RIDER— W— Rex  Lease,  Ann  Carol,  Wil¬ 
liam  Desmond,  Franklyn  Farnum,  Bobby  Nelson,  Art  Mix — 
Satisfactory — 5  6m. —  1  -March. 

— F — TIMBER  TERRORS — W — John  Preston,  Dynamite,  Cap¬ 
tain,  William  Desmond - Okay  for  action  fans - 49m. - 1- 

March. 

— F — THE  LOST  CITY — MD — William  “Stage”  Boyd,  Claudia 

Dell,  Ralph  Lewis — Plenty  to  sell - 74m. - 1 -March.  (Also 

available  in  feature  and  serial  and  serial  form.) 

— F— WAY  OF  THE  WEST— W— Wally  Wales,  Art  Mix,  Wil¬ 
liam  Desmond,  Bill  Patton,  Myrla  Braton,  Bobby  Nelson— Sat¬ 
isfactory  western — 52m. —  1 -March. 

— F— RESCUE  SQUAD— AD— Ralph  Forbes,  Verna  Hillie, 

Leon  Waycoff — Fair  inde - 61m. —  I -March. 

— F— HONG  KONG  NIGHTS— MD— Tom  Keene,  Wera  En¬ 
gels,  Warren  Hymer — Packed  with  action — 60m. 1 -March. 

— F — LOSER’S  END - W — Jack  Perrin,  Tina  Menaird,  Rose¬ 

mary  Joye,  Jimmy  Aubrey — Okay  outdoor  drama — 59m. — 

1 - Feb. 

— A — WAR  IS  A  RACKET — D — Compilation,  with  inquir¬ 
ing  type  of  interview,  showing  attitude  of  various  people  on 
munitions  question — Front  page — 63m. —  I -Jan. 

— F — FEDERAL  AGENT — MD — Bill  Boyd,  Irene  Warne,  Don 
Alvarado,  George  Cooper — Average  inde  meller — 58m.. — 
1  -Jan. 

— F — MILLION  DOLLAR  HAUI - AD — Tarzan,  the  dog, 

Reed  Howes,  Janet  Chandler,  William  Farnum - Usual  dog 

story - 58m. - 2-Feb. 

— F— THE  FIGHTING  PILOT— AD - Richard  Talmadge,  Ger¬ 
trude  Messinger,  Robert  Frazer - Good  action  show - 60m. — 

2- Feb. 

— F - NORTHERN  FRONTIER - AD - Kermit  Maynard,  Elea¬ 
nor  Hunt,  J.  Farrel  MacDonald,  Russel  Hopton - Okay — 58m. 

2-Feb. 

- F - BIG  CALIBRE - W - Bob  Steele,  Peggy  Campbell,  John 

Elliott — Okay — 58m. — -2-Feb. 

- F — THE  WOLF  RIDERS - W — Jack  Perrin,  Nancy  Deshon, 

Lafe  McKee - Usual  Perrin - 60m. - 2-Feb. 

—F— BORDER  VENGEANCE - W— Reb  Russell,  Mary  Jane 

Carey,  “Rebel,”  the  horse — Okay  Russell - 58m. - 2-Feb. 

— F— MAN’S  BEST  FRIEND— AD— Mary  McLaren,  Light¬ 
ning,  the  dog - Satisfying  dog  yarn - 61m. - 1-Feb. 

- F - BEAST  OF  BORNEO - D - John  Preston,  Mae  Stuart, 

Eugene  Sigaloff - Exploitation  opportunity - 65m. - 1-Feb. 

— F— HIGH  SCHOOL  GIRL — D — C  ecilia  Parker,  Crane  Wil¬ 
bur,  Helen  MaicKellar - Bally  opportunity - 58m. - 1-Feb. 

- F - COWBOY  HOLIDAY— W—  Guinn  Williams,  Janet 

Chandler,  John  Elliott - Not  bad - 56m. - 1-Feb. 

- A - DEALERS  IN  DEATH — Compilation  of  material  deal¬ 
ing  with  armament  problems - Front  page - 68m. - 1 -Dec. 

_F— THE  UNCONQUERED  BANDIT— W— Tom  Tyler,  Lil¬ 
lian  Gilmore - Okay  western - 60m. - 2-Jan. 

—F— CALLING  ALL  CARS— MD— Jack  LaRue,  Lilian  Miles. 

Harry  Holman - Okay  action  stuff - 60m. - 2-Jan. 

- GO-GET-IT-HAINES - Bill  Boyd,  Sheila  Terry,  Eleanor 

Hunt,  Leroy  Mason,  Lee  Shumway. 

— DEVIL’S  CANYON — W — Noah  Beery,  Jr.,  Miami  Alvarez, 
Fred  Church,  William  Desmond. 

—THE  CYCLONE  RANGER— Bill  Cody,  Eddie  Gribbon,  Nena 
Quartero,  Solidad  Jiminez,  Donald  Reed. 

Foreign 

— A — CHAPAYEV — D — Russian  film  with  Russian  cast — For 
art  houses - 95m. - 1 -March. 

- A - BELLA  DONNA - D - Conrad  Veidt,  Mary  Ellis,  Cedric 

Hardwicke - Should  impress - 74m. - 1  -March. 

— F — DON  QUIXOTE — CL — Feodor  Chaliapin,  George 

Robey,  Sydney  Fox — Restricted - 78m. - 1-Jan. 

_A — THE  WANDERING  JEW — CL — Conrad  Veidt,  Anne 

Grey,  Dennis  Hoey - Must  be  seen - 81m. - 1-Feb. 

_A— SCOTLAND  YARD  MYSTERY— MY— Sir  Gerald  Du 
Maurier,  George  Curzon,  Belle  Crystal  (British) — Sell  the 
title - 7  0m. — Nov. 

_A— MADAME  BOVARY— D — French  cast  in  French  drama 
with  English  titles — Restricted — 98m.  —  1-Dec. 


HFor  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


Mar  1'35  pg.  43 


Neither  a^X^ind  Bag  . . .  Nor 
a  Scandal  Rag  .  .  .  BUT  an 

Honest,  Straight-from-the- 
Shoulder  Trade  Journal  tell- 

ing  the  WHOLE  TRUTH 

for  more  than  17  /ears/ 


YOUR  HOME  TOWN  TRAPE  PAPER 


Mar  1 T 3 5  b.c. 


NO  ADJECTIVES  CAN  EVER  DESCRIBE  THE  PLEASURE 

THE  EXHIBITOR  WHO  BUYS 

METRO  -  GOLD  WY  N  -  MAYER 

FEELS  WHEN  HE  PLAYS  SUCH  HIT  SHOWS  AS 

DAVID  COPPERFIELD 

THE  GREATEST  EXTENDED  RUN  HIT  IN  THE 
HISTORY  OF  THE  INDUSTRY 

SEQUOIA 

THE  EXPLOITATION  NATURAL  OF  1935 — 

CERTAINLY  ONE  OF  THE  10  BEST 

AFTER  OFFICE  HOURS 

CLARK  GABLE  AND  CONSTANCE  BENNETT 
BIGGER  THAN  "FORSAKING  ALL  OTHERS" 

NAUGHTY  MARIETTA 

NELSON  EDDY  AND  JEANNETTE  MAC¬ 
DONALD  IN  THE  VICTOR  HERBERT  TRIUMPH 

WEST  POINT  OF  THE  AIR 

WALLACE  BEERY  AND  A  HUGE  CAST  IN 
A  BIGGER  PICTURE  THAN  "HELL  DIVERS" 

RECKLESS 

WILLIAM  POWELL  AND  JEAN  HARLOW  IN 
AN  EPOCH  MAKING  ACHIEVEMENT 

BOYS,  IF  EVER  YOU  NEEDED  EXTENDED  RUN  SHOWS, 
HERE,  THE  1  A  R  E 

BOB  LYNCH 

M  G  M 


VOL  17— No.6  PHILADELPHIA,  MARCH  15,  1935  Price,  15  Cents 


PRIVATE  WORLDS 


IS  ONE  OE  THE 


GRE 


private 
Worlds 

Claudette  i 

COLBERT  L 

With 

CHARLES  BOYER  I 
JOAN  BENNETT  I 

HELEN  VINSON  i 
JOEL  McCREA  § 


PI  C- 
bFTHE 


year! 


Directed  by  Gregory  La  Cava 
A  WALTER  WANGER  PRODUCTION 
A  Paramount  Release 


Hollywood  Reporter 


Entered  as  second-class  matter  September  11,  1924,  at  the  post  office  at  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1S79.  Published  Semi-Monthly  at  219  N.  Broad  St.,  Phila. 


Marl5'35  pg.  2 


A  DRAMATIC  STORY 
OF  MOTHER  LOVE  / 


The  Mother 


Fresh  from  her  success  in 
playing  young  motherhood 
as  Shirley  Temple’s  mother 
in  “Bright  Eyes.” 


LOIS 

WILSON 


Stand  out  sensation  of 
“Little  Men”  and  now  being 
groomed  for  stardom  by  a 
larger  producer. 

RONNIE 

COSBEY 


The  Father 


Known  and  loved  by  fans 
everywhere.  One  of  the 
most  able  authors,  play¬ 
wrights  and  actor  personali¬ 
ties  in  the  industry. 

CRANE 

WILBUR 


By  that  famous  comedian 
who  gained  new  heights  by 
his  portrayal  of  Giovanni  in 
“One  Night  of  Love.” 

LUIS 

ALBERNI 


FIRST  DIVISION  • 


Executive  Offices  .  .  .  Radio  City,  New  York 

HARRY  H.  THOMAS,  President 
BRANCHES  EVERYWHERE 


Marl5'35  pg.  3 


The  Progressive  Exhibitor  Wants  Pictures 

Made  by  Specialists  in  Every  Field! 

Gold  Medal  Proudly  Offers  for  Your  Approval 


Features 


Little  Men 

Marines  Are  Coming 
Crimson  Romance 
Young  and  Beautiful 
Marrying  Widows 
I  Can’t  Escape 
House  of  Danger 

Westerns 


Behind  the  Green  Lights 
Harmony  Lane 
Along  Came  a  Woman 
Anything  Once 
Confidential 
Waterfront  Lady 
Streamline  Express 


Mascot  box  office  money-getters 
such  as  “Young  and  Beautiful,” 
“Crimson  Romance,”  “The  Mar¬ 
ines  Are  Coming,”  and  the  exploi¬ 
tation  special  of  1935 — “Little 
Men,”  have  been  acclaimed  by  all- 
Soon  will  be  “Behind  the  Green 
Lights,”  a  thriller  of  a  front-page 
sensation,  racketeering  lawyers 
and  their  fight  with  the  law. 


Ken  Maynard  and  Big  Boy  Wil¬ 
liams  are  money  performers  in 
Westerns.  Gene  Autry,  in  “Old 
Santa  Fe,”  is  a  radio  star  as  well  as 
cowboy  hero. 


Special—  In  Old  Santa  Fe  featuring  KEN  MAYNARD 

BIG  BOY  WILLIAMS  in  Thunder  Over  Texas— 
Cowboy  Holiday — Big  Boy  Rides  Again 


Serials 


Mystery  Mountain  (starring  KEN  MAYNARD) 

Phantom  Empire  (starring  GENE  AUTRY,  FRANKIE, 

DARRO,  BETSY  KING  ROSS) 

The  Miracle  Rider  (starring  TOM  MIX) 

The  Fighting  Marine 

Adventures  of  Rex  and  Rinty 

(RIN-TIN-TIN,  JR.  and  REX,  King  of  the  Wild  Horses) 

Shorts 

COMI-COLOR  CARTOONS 
The  Headless  Horseman  Little  Black  Sambo 
The  Valiant  Tailor  Brementown  Musicians 

Don  Quixote  Old  Mother  Hubbard 

Jack  Frost  Mary’s  Little  Lamb 


The  best  serial  producer  in  the 
world,  Mascot,  now  tops  every¬ 
thing  with  The  Phantom  Empire.’ 
Already  critics  and  the  trade  are 
calling  it  the  biggest  thing  ever 
made  in  the  serial  field. 


These  stand  on  their  own.  Proved 
because  exhibitors  have  repeated 
this  series  for  the  second  year. 
Booked  by  Warner  and  Comerford 
circuits  solid.  Class  A  product  for 
everyone.  Good  color,  gags, 
plenty  of  comedy. 


EVERY  DAY  MORE  AND  MORE  EXHIBITORS  ARE 
TURNING  TOWARD  THE  COMPLETE  EXCHANGE 

GOLD  MEDAL  FILM  COMPANY 

1236  VINE  STREET,  PHILADELPHIA 


Add  another  to  his  roll  of  honor 


jUDGB 

w!SKS 


/vSO'-l 


Marl5'35  pg.  4 


365  TIMES  BETTER  THAN  A  YEAR  AGO! 


George  White  .  .  .  maestro 
of  mirth  and  melody,  spec¬ 
tacle  and  pulchritude  .  .  . 
surpasses  his  greatest 
Broadway  hits  in  a  sparkling 
show  breathless  with  beauty 
and  stimulating  surprise. 


these  tunes  are 
ringing  round  the  world: 


ALICE  FAYE  •  JAMES  DUNN 
NED  SPARKS 

Lyda  Roberti  •  Cliff  Edwards  •  Arline  Judge 
Eleanor  Powell  •  Benny  Rubin  •  Emma  Dunn 

GEORGE  WHITE 


"ACCORDING  TO  THE  MOONLIGHT" 
"IT’S  AN  OLD  SOUTHERN  CUSTOM" 
"HUNKADOLA"  •  "OH,  I  DIDN’T 
KNOW  YOU’D  GET  THAT  WAY" 
"1  WAS  BORN  TOO  LATE"  •  "YOU 
GOT  SHOES— I  GOT  SHOESIES 

Tun©  in  and  hear  them  on  the  air’s  most 
popular  broadcasts! 


Entire  production  conceived,  produced  and  directed 
by  George  White 

Screen  play  by  Jack  Yellen  and  Patterson  McNutt.  Based  on  a  story 
by  Sam  Heilman  and  Gladys  Lehman.  Songs  by  Jack  Yellen,  Cliff 
Friend,  Joseph  Meyer.  Additional  lyrics  by  Herb  Magidson. 


Mai‘15'35  pg.  5 


Spring 


IS 


here! 


That  happy  spring  song  you  hear  on  every  film  row 
comes  from  delighted  M-G-M  showmen.  The  world  is 
gay,  audiences  are  thrilled,  box-offices  are  humming  . .  . 
thanks  to  your  pal  Leo,  who  reminds  you  that  this  is  only 
the  beginning  of  1935  and  he’s  got  lots  of  good  news  for 
coming  months  too ! 


DAVID 

COPPERFIELD^ 

Wherever  it  plays,  it  gets 
V  extra  days — and  pays 
and  pays! 


Pg-  7 


THE 


EDITOR'S  PAGE 


The  Philadelphia 


Expose  the  Insincere 

THE  MOTION  PICTURE  reviewing 
®  fraternity  can  well  be  rid  of  those 
critics  who  not  only  are  not  capable  of  turn¬ 
ing  out  fair  criticisms  of  pictures  but  who 
are  not  friendly  to  the  business.  It  is  one 
thing  to  be  constructive  and  find  flaws  in 
pictures.  It  is  decidedly  the  opposite  to  be 
antagonistic  and  find  the  same  flaws.  In 
the  first  case,  whatever  criticism  is  given 
is  directed  toward  a  change.  In  the  second, 
any  comment  is  usually  on  the  side  of 
ridicule. 

Recently,  Metro-Goldwyn-Mayer  spent 
time,  money,  energy  and  patience  (mostly 
the  first,  third  and  last)  to  produce 
“Sequoia.”  Whether  it  will  be  fully  appre¬ 
ciated  is  not  the  question.  The  fact  of  the 
matter  is  that  Sidney  Skolsky,  syndicate 
writer  and  New  York  Daily  News  commen¬ 
tator  on  films,  revealed,  in  an  alleged 
“inside  story”  that  much  of  it  was  faked. 

In  most  instances,  motion  picture  pro¬ 
ducers  do  not  brand  their  pictures  with  a 
stamp  of  authenticity.  But  in  this  particu¬ 
lar  instance,  truth  is  part  of  the  entire 
“Sequoia”  campaign.  The  industry  has 
been  led  to  believe  that  “Sequoia”  used  no 
trickery  in  its  production.  Skolsky,  it  ap¬ 
pears,  claims  otherwise.  If  his  story  is 
incorrect,  it  should  be  corrected.  If  true, 
then  another  explanation  is  in  order. 

And  if  the  yarn  of  trickery  in  “Sequoia” 
is  merely  the  muttering  of  an  uninformed 
motion  picture  commentator,  such  comment 
should  be  exposed  for  what  it  is.  News¬ 
papers,  readers  or  the  industry  should  have 
no  time  for  those  who  seek  to  ridicule  with¬ 
out  knowing  the  true  facts. 


What!  No  Arguments? 

m  CONFIRMATION  OF  REPORTS  cur- 
®  rent  these  past  few  weeks  that  several 
motion  picture  distributors  are  already 
selling  pictures  on  the  1935-1936  schedule 
should  be  a  severe  setback  to  those  in  the 
motion  picture  fraternity  who  claim  that 
the  relationship  between  exhibitor  and  dis¬ 
tributor  is  in  the  nature  of  a  hammer  and 
tongs  affair.  Any  sales  made  now  are 
totally  on  the  basis  of  good  will  and  some 
star  pictures  as  no  company  has  a  definite 
line-up  for  the  coming  season. 

Invariably,  in  cases  of  this  kind,  the  ex¬ 
hibitor  buys  because  he  is  satisfied  that  the 
exchange  is  ready  to  give  him  a  fair  deal. 
Obviously,  when  there  is  no  stipulation  as 
to  pictures,  except  in  total,  the  distributor 
can  offer  nothing  else.  At  least  two  com¬ 
panies  are  already  well  advanced  in  their 
selling.  Apparently  these  two  are  cashing 
in  on  the  fair  dealing  they  must  have  given 
exhibitors  this  season. 


No  More  Honeymooning 

#  THE  CODE  AUTHORITY  for  the 
w  motion  picture  industry  finds  itself  in 
much  the  same  position  as  President  Frank¬ 
lin  D.  Roosevelt.  The  latter  has  passed  the 
middle  point  of  his  term.  The  honeymoon 
with  the  Senate  is  over.  Constant  bicker¬ 
ing  impends.  Code  Authority  has  gotten 
beyond  that  turn  in  the  road  when  most  of 
the  rest  of  the  industry  has  been  more  than 
co-operative.  From  now  on,  even  its  friends 
will  be  its  severest  critics. 


EXHIBITOR 

Circulating  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware.  Issued  on  the  1st  and  15th 
of  each  month  by  Jay  Emanuel  Publications,  Inc.  Publishing  office,  219  North  Broad  Street,  Philadelphia. 
Branches  at  1600  Broadway,  New  York  City;  Washington,  D.  C.  Jay  Emanuel,  publisher;  Paul  J. 
Greenhalgh,  advertising  manager;  Herbert  M.  Miller,  managing  editor.  Subscription  rates:  $2  for  one 
year,  $5  for  three  years.  Single  copies,  15c  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware. 
Publishers,  also,  of  THE  NATIONAL  EXHIBITOR  of  Washington  and  THE  NEW  YORK  STATE  EXHIBITOR. 
Official  organ  of  the  Motion  Picture  Theatre  Owners  of  Eastern  Pennsylvania,  Southern  New  Jersey  and 
Delaware.  Address  all  communications  to  the  Philadelphia  office. 


A  Convention  Ends 

IF  IT  were  possible  to  determine  the  value  of  the 
MPTOA  convention,  recently  held  in  New  Orleans,  on 
the  basis  of  resolutions,  no  one  could  deny  that  the  meeting  was 
a  big  success.  Fortunately,  however,  resolutions  never  have  and 
never  will  be  the  standard  of  measurement  for  an  exhibitor  meet¬ 
ing.  What  the  MPTOA  actually  accomplished  in  the  southern 
city  will  not  be  able  to  be  estimated  for  many  months. 

True,  there  were  some  fireworks  and  the  body  managed  to  dis¬ 
cuss,  at  one  time  or  another,  practically  all  problems  that  the 
industry  has  to  face.  Cancellation  privileges,  preferred  playing 
time,  score  charges,  the  music  tax,  copyright  laws,  etc.,  drew  their 
share  of  attention.  Some  spoke  for,  some  against,  votes  were  taken. 

But,  one  might  ask,  what  was  actually  accomplished?  What, 
this  department  asks,  in  turn,  ever  happens  at  any  convention? 
People  register,  attend  meetings,  discuss  problems,  determine  line 
of  action.  It  remains  for  specific  committees  and  the  officers  to 
see  that  the  trends  of  the  meeting  become  specific  acts. 

In  that,  the  MPTOA  is  fortunate.  Committees  have  been 
appointed,  but,  more  fortunately,  Ed  Kuykendall  has  been  returned 
as  president.  His  sincerity  in  the  past  is  an  indication  of  what  he 
will  do  in  the  future  concerning  the  desires  of  the  organization  on 
the  code,  20%  cancellation  clause  and  other  matters. 

Kuykendall’s  continuous  battle  on  these  points  will  determine 
whether  the  1935  convention  of  the  MPTOA  was  a  successful  social 
gathering  and  a  repetition  of  past  endeavors  or  the  beginnings  of 
actual  accomplishment. 

With  the  co-operation  of  affiliated  MPTOA  units,  there  is  no 
reason  why  the  things  that  were  started  at  the  convention  might 
not  lead  to  constructive  and  substantial  results. 


INDUS  TRY 


THEATRE 


©yyjTira 


Ml 

(?0(gTOGfl 


/  - 


Just  a  re-issue  .  .  .  when  an  action  picture  might  have  been  a  smash  1 


8 


Marl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Supreme  Court  Decision  in  Tri-Ergon  Case 
Lifts  Burden  from  Motion  Picture  Industry 


Highest  Body  Says  Patents  Were  Not  Infringed  by  De¬ 
fendant  Companies — Business  Faced  Many  Suits — Ends 
Litigation 


Elsie  Again 

Elsie  Finn,  the  “Record’s”  movie 
critic,  came  forth  with  an  interesting  bit 


A  heavy  burden  has  been  lifted  fr 
decision  of  the  United  States  Supreme  < 
American  Tri-Ergon  patents. 

William  Fox  lost  royalty  claims  estimated  in 
millions  when  the  Supreme  Court  in  two  opin¬ 
ions  by  Justice  Stone  decided  March  4  that 
combined  sound  and  picture  film  patents  of  the 
American  Tri-Ergon  Corporation  had  not  been 
infringed  by  the  Paramount  Publix  Corpora¬ 
tion,  the  Altoona  Publix  Theatres,  Inc.,  and 


m  the  motion  picture  industry  through  the 
ourt  in  the  recent  appeals  involving  the 

Local  MPTO  Scored  in 
Convention  Deliberations 


of  news  when  she  said  that  “Roberta” 
cost  $90,000  to  make.  This  will  prove 
a  surprise  to  RKO,  whose  books  show 
almost  a  $1,000,000  total.  Perhaps 
friend  Elsie  has  inside  information  or  is 
more  adept  at  bookkeeping. 

Elsie  also  finds  other  faults  with  the 
picture,  which  apparently  is  the  reason 
why  the  Boyd  is  doing  the  best  business 
in  months  with  the  show. 


the  Wilmer  &  Vincent  Corporation. 

Validity  Questioned 

Suit  concerned  the  validity  of  German  patents 
owned  in  this  country  by  the  Tri-Ergon  Cor¬ 
poration,  whose  claim  for  royalties  had  been 
sustained  by  Federal  Circuit  Courts  in  New 
York  and  Pennsylvania. 

Refused  Review 

Five  months  ago  the  Supreme  Court  in  a 
formal  order  refused  to  review  appeals  by  the 
Paramount  Corporation  and  the  others  against 
whom  the  action  was  brought.  But  a  month 
later,  and  again  through  an  order,  the  court  re¬ 
versed  its  position  and  consented  to  reopen  the 
matter. 

As  a  result  John  W.  Davis,  William  D. 
Mitchell  and  Charles  Neave,  lawyers  represent¬ 
ing  the  appellants,  submitted  to  the  court  models 
of  devices  for  the  projection  of  sound  picture 
films  to  support  the  contention  that  the  Fox 
patents  had  not  been  infringed. 

Effect  General 

One  decision  concerned  the  Paramount  Publix 
Corporation  and  the  second  the  other  interests, 
but  the  effect  of  both  was  in  general  the  same. 

Findings 

Justice  Stone’s  findings  described  the  patents  with 
scientific  care  and  after  dealing  with  the  technical  end 
he  said  in  the  Paramount  case: 

“The  hare  fact  that  several  inventors  in  the  early 
stages  of  sound  reproduction,  working  independently, 
of  whose  knowledge  and  skill  in  the  photographic  art  we 
know  little  or  nothing,  failed  to  resort  to  a  method 
well  known  to  that  art  for  printing  a  combination  film 
for  which  there  was  then  n^  generally  recognized  need, 
does  not  give  rise  to  the  inference  of  invention.” 

As  early  as  1908,  he  said,  it  Las  common  prac¬ 
tice  to  print,  on  standard  positive  film,  composite  pic¬ 
tures  from  separately  developed  negatives. 

“The  simultaneous  photographing  of  sound  and  pic¬ 
ture  records  was  not  moved,”  he  continued,  “separate 
development  of  the  negative  was  well  known,  the  ad¬ 
vantage  of  uniting  the  two  records,  sound  and  picture, 
on  a  single  film  was  well  known,  and  the  method  of 
uniting  two  photographic  picture  records  by  printing 
them  from  the  separate  negatives  was  well  known. 

“The  court  below,  attributing  the  rapid  development 
of  the  sound  motion -picture  industry  to  the  invention 
in  the  patent  in  suit,  thought,  as  respondent  earnestly 
argues  here,  that  its  utility  and  commercial  success 
must  be  accepted  as  convincing  evidence  of  invention. 
But  we  think  that  want  of  invention  would  have  to  be 
far  more  doubtful  than  it  is  to  be  aided  by  evidence 
of  commercial  success,  indicating  that  it  brought  real¬ 
ization  of  a  long-felt  want.” 

The  defense  of  the  Paramount  suit  was  conducted  by 
Electrical  Research  Products,  Inc.,  a  subsidiary  of  the 
Western  Electric  Company.  Other  cases  were  defended 
by  the  Radio  Corporation  of  America,  whose  subsidiary, 
RCA  Photophone,  Inc.,  supplied  to  the  Publix  Theatres 
the  machines  which  Tri-Ergon  interests  declared  were 
infringements. 

Had  Fox’s  patent  infringement  suits  been  upheld,  the 
former  head  of  the  $300,000,000  Fox  Film  and  Fox 
Theatres  corporations  might  again  have  been  a  con¬ 
trolling  factor  in  the  amusement  world,  exacting  a 
high  toll  from  every  motion  picture  producer  and  ex¬ 
hibitor  in  the  United  States. 


Fight  for  Independents  Approved 
by  National  Body 

The  MPTO  of  Eastern  Pennsylvania, 
Southern  New  Jersey  and  Delaware, 
Lewen  Pizor,  president,  put  up  a  great 
battle  at  the  MPTOA  convention  in  New 
Orleans. 

On  independent  production,  the  code  and 
other  matters,  the  local  representatives,  Lewen 
Pizor,  Abe  Sablosky,  George  Aarons,  Charles 
Segall,  George  Kline  and  others  were  in  the 
thick  of  the  fight. 

Pizor  and  Aarons  brought  in  the  resolutions 
on  non-theatricals,  changing  of  alternates  on 
the  Code  Authority,  favoring  independent  pro¬ 
duction  and  distribution,  and  co-operated  on 
passage  of  the  resolutions  favoring  a  20%  can¬ 
cellation  privilege,  rapping  the  score  charge  and 
the  music  tax. 

The  local  MPTO  committed  them  to  the 
above. 

Pizor,  especially,  objected  to  obstacles  placed 
in  the  way  of  getting  benefits  of  cancellation. 

The  unit  generally  favored  the  code  with 
certain  changes. 

GEORGE  AARONS  drove  down,  had  a  breakdown,  got 
there  anyway. 

HARRY  H.  THOMAS.  FI)  prexy,  bought  everybody 
dinner  on  the  train  going  down. 

AL  FISHER,  the  Keswick  sage,  says  he  lias  trouble 
with  corns.  Seems  his  wife  darns  his  socks,  leaves  a 
carbuncle  where  the  repairing  ought  to  be,  makes  A1 
limp.  But  he  says  it  feels  good  when  he  takes  off 
the  sock.  A1  also  testified  that  the  last  time  he  ate 
his  wife’s  hotcakes  he  found  his  wife’s  powder  puff  at 
the  bottom  of  the  platter. 


Erpi  Plans  Service  for 
All  Types  of  Machines 

ERPI  is  offering  a  deal  to  all  exhibitors 
for  servicing  of  machines,  whether  West¬ 
ern  Electric  or  not. 

Company  made  its  announcement  through 
L.  W.  Conroy,  eastern  executive. 

Outfit  will  service  any  and  all  competitive 
equipment  same  as  its  own.  Contracts  for  one 
year  are  being  let,  providing  for  a  specified 
number  of  calls,  depending  on  individual  needs. 

No  Parts 

Parts  will  not  be  provided  yet. 

There  is  a  possibility  of  lower  costs  due  to 
larger  volume  by  making  use  of  more  time 
on  the  part  of  the  men. 

Announcement  came  as  a  surprise  to  the 
trade  although  rumors  of  ERPI  going  into  the 
general  servicing  of  theatres  was  reported. 


JIM  CLARK,  the  H<  llacherite,  was  dining  with 
CLINT  WEYER.  eating  Rockefeller  oysters.  When  they 
were  finished  Jim  wanted  to  know  what  the  rPcksalt 
was.  Clint  replied  it  was  the  best  part  of  the  feed. 
After  tasting  it,  Jim  not  only  knew  it  was  rocksalt  but 
that  its  sole  purpose  was  to  keep  the  oysters  hot.  Jim 
new  calls  Clint  just  an  unhappy  memory. 

THE  LOCAL  CONTINGENT  included  BILL  KEEGAN, 
AL  FISHER.  LEWEN  PIZOR.  GEORGE  P.  AARONS, 
CHARLES  SEGALL,  NATE  SABLOSKY,  PHIL  GERSON, 
GEORGE  KLINE,  RALPH  SOBELSON,  JIM  CLARK. 
JAY  EMANUEL.  WALT  WOODWARD,  ERPI,  attended 
with  L.  W.  CONRAY,  operating  department. 


Exchange  Tactics  Rile  Exhibitors 


Exhibs  are  more  than  bothered  by  the  latest  one  thought  up  by  certain 
exchanges. 

It  was  bad  enough  when  exchanges  thought  of  selling  a  group  of  pictures  and 
then  allocating  high  percentage  shows  at  their  leisure.  It  was  adding  more  fuel 
for  protest  when  exchanges  began  to  switch  high  percentage  shows  which  didn’t 
turn  out  to  be  box  office  wows. 

But  tbe  new  one  is  a  boney. 

The  exchange  now  sends  out  availabilities  on  pictures  without  indicating  what 
the  percentage  or  price.  It  seems  that  some  of  the  distributors  now  want  to  take 
no  chances  at  all.  They  wait  for  several  spots  to  play  the  show,  determine  from 
that  the  picture’s  box  office  possibilities  and  then  determine  the  price. 

1934-1935  will  go  on  record  as  having  seen  many  interesting  developments  in 
the  business,  but  this  tops  them  all. 

It  is  quite  evident,  too,  that  exhibitors  aren’t  going  to  stand  by  and  take  it. 
Steps  are  in  order  to  prevent  this  latest  encroachment  on  a  theatreman’s  rights 
and  if  the  exchanges  think  it  is  their  privilege  to  do  anything  they  like,  they  will 
find  they  have  made  a  slight  mistake  in  reasoning. 

Of  such  arrogance,  court  tilts  are  born. 


Marl5'35  pg.  9 


WILL  IT  BE  a  bull’s-eye?  Of  that  the  producers  of  THE 
MARCH  OF  TIME  cannot  be  sure.  No  one  can. 

Rut  of  this  much  MARCH  OF  TIME’S  editors  can  be 
sure — are  sure:  the  new  release  of  THE  MARCH  OF 
TIME  is  better  than  the  first. 

They  have  done  much  to  tighten  up  this  month’s  new 
MARCH  OF  TIME.  They  have  made  it  crisper,  faster, 
cleaner.  The  rushes  more  than  fulfill  promise  of  that. 

It  is  MARCH  OF  TIME’S  determination  to  make  each 
new  release  a  more  complete,  a  more  skillful  “News¬ 


magazine  of  the  Screen.” 

GET  YOUR  SHARE  OF  THIS  GIGANTIC  AUDIENCE 

For  the  second  release  of  THE  MARCH  OF  TIME— a  national 
advertising  campaign  even  stronger  than  last  month’s!  Advertise¬ 
ments  in  TIME  and  FORTUNE  to  a  combined  audience  of  more 
than  2,548,000 — advertisements  in  109  local  newspapers  to  an 
additional  17,747,284— spot  radio  advertising  in  38  cities  to 
20,842,444 — and  a  dramatic  24-sheet  campaign  in  37  cities  to  an 
audience  estimated  at  25,095,129  daily!  All  of  this  advertising  will 
bring  customers  to  theatres  showing  the  new  release  of  THE 
MARCH  OF  TIME. 


Released  by  FIRST  D I  VISION— Harry  H.  Thomas,  Pres.,  Radio  City,  N.  Y. 

THE  MARCH  OF  TIME 


10 


Marl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Pressure  for  Sales  Levy  Grows  as  Bill 
Taxing  Admissions  Progresses  in  House 


Theatremen  Attend  Harrisburg  Hearing  But  Party 
Pressure  Causes  Measure’s  Advance — Ways  and  Means 
Committee  Reports  It  Out 

Here  are  the  recent  developments  in  the  current  fight  against  the 
proposed  10  per  cent  amusement  tax: 

1.  A  delegation  of  about  150  theatremen  from  all  parts  of  the 
state  attended  the  Harrisburg  hearing,  March  5,  before  the  Ways  and 
Means  Committee. 

2.  Belief  then  became  current  that  the  measure  would  not  be  re¬ 
ported  out  by  the  committee  because  of  the  protest.  Regardless,  it  was. 

3.  It  is  expected  that  the  bill,  itself,  will  be  passed  next  week 
by  the  Democratic-controlled  House,  on  pressure  brought  by  the  Ad¬ 
ministration.  A  fight,  however,  looms  in  the  Senate.  That  body 
seemed  to  favor  a  sales  tax. 

4.  Charges  of  failure  of  the  steering  committee  to  work  together 
were  hurled  by  various  factions.  This  is  expected  to  result  in  “sensa¬ 
tional  discloures,  according  to  various  signs  distributed  by  the  IEPA 
on  Vine  Street  this  week,  calling  for  a  meeting,  March  18.  The  exact 
nature  of  the  charges  was  unknown. 

5.  Theatremen,  generally,  were  content  to  let  the  campaign  rest 
with  the  steering  committee.  The  light  attendance  at  Harrisburg  indi¬ 
cated  that  many  members  of  the  industry  did  not  care  what  happened 
to  the  tax  or  were  content  to  let  others  fight  for  them. 

6.  Governor  Earle  was  opposed  to  a  sales  tax,  with  one  report 
circulating  that  a  compromise  might  be  in  order  on  the  amusement  tax. 

Faced  with  the  advance  of  the  proposed  10  per  cent  tax  on  amusements  in  the 
House  following  its  being  reported  out  by  the  Ways  and  Means  Committee,  the  motion 
picture  industry  was  continuing  its  fight  against  the  measure  and  hoping  that  a  sales 
tax  might  find  favor  instead  of  the  various  individual  measures  proposed  adding  to 
tax  burdens  on  many  industries. 


Two  new  developments  in  the  tax  picture 
occurred  this  week  when  an  income  tax  meas¬ 
ure  and  one  calling  for  a  sales  tax  were  intro¬ 
duced.  The  first  would  affect  theatremen, 
through  tax  on  income,  while  the  second  ap¬ 
parently  has  no  exemption  for  theatre  ticket 
sales. 

Acting  under  specific  orders  of  Governor 
Earle,  the  Democratic  steamroller  in  the  House 
of  Representatives  flattened  out  Republican 
opposition  to  speed  the  administration's  rev¬ 
enue-raising  program  towards  enactment  in  the 
lower  Chamber  of  the  General  Assembly. 

With  one  exception,  severance  tax  on  miner¬ 
als,  balance  of  the  entire  $203,000,000  taxation 
program  was  reported  to  the  floor  of  the  House 


Would  Exempt  25c  Houses  from 
State  Tax  If  It  Could  Have  Its 
Way 


“Sensational  disclosures”  are  promised 
by  the  Independent  Exhibitors  Protective 
Association  at  a  meeting  scheduled  for  all 
exhibitors  at  the  Broadwood  Hotel, 
March  18. 

What  these  are  has  not  been  divulged,  but 
the  body  expects  them  to  be  important  enough 


by  Ways  and  Means  committee  and  then  passed 
on  first  reading  on  a  strict  party  vote. 

The  severance  tax  will  be  dropped  and  to 
make  up  the  difference  it  is  proposed  to  increase 
the  personal  property  levy  from  four  to  seven 
mills,  which  would  yield  an  extra  $16,000,000 
or  $12,000,000  above  the  administration’s  orig¬ 
inal  $203,000,000  estimate. 

After  the  measures  had  been  reported  from 
committee.  Representative  Roy  E.  Furman, 
Greene,  acting  chairman  of  the  Ways  and 
Means  group,  asked  for  unanimous  consent  to 
have  the  measures  given  first  reading. 

Representative  Morton  Witkin,  Philadel¬ 
phia,  Republican  floor  leader,  objected.  Fur¬ 
man  they  asked  for  suspension  of  the  rules  and 
the  Republican  minority  asked  for  a  roll  call. 


to  attract  exhibitors  not  affiliated  with  the  group 
as  well  as  their  own. 

Active  in  the  fight  against  the  tax  to  some 
extent,  on  the  steering  committee,  the  IEPA, 
it  is  reported,  would  include  a  tax  on  chain 
houses  if  a  compromise  with  the  state  could  be 
arranged.  The  body  would  exempt  houses 
charging  25  cents  or  less,  and  have  a  graduated 
tax  of  one,  two  and  three  cents  as  the  scale 
rises.  A  chain  tax,  with  a  graduated  scale 
reaching  $1000  a  theatre,  was  also  suggested 
by  the  body. 

Oscar  Neufeld,  business  manager,  has  been 
active  in  the  tax  fight. 


Beer  Sales  Up 

Schwartz  Bill,  which  would  allow 
theatres,  athletic  fields,  etc.,  throughout 
the  state  to  sell  beer,  has  been  passed  by 
the  House  of  Representatives. 

The  Senate  is  now  considering  it.  Bill 
would  repeal  an  Act  of  1881,  which 
prohibits  granting  of  beer  or  liquor 
licenses  to  proprietors  and  managers  of 
theatres  and  other  places  of  amusement. 


On  the  roll-call  the  Democratic  majority  con¬ 
quered  with  111  votes,  six  more  than  a  consti¬ 
tutional  majority.  The  Republican  opposition, 
with  the  aid  of  the  two  Socialists  from  Berks 
county,  marshaled  82  votes.  The  bills  then  were 
read  for  the  first  time. 

The  action  of  the  Democratic  House  major¬ 
ity  followed  closely  on  the  heels  of  the  Gov¬ 
ernor’s  conference  last  week  with  the  party's 
members  of  the  Ways  and  Means  Committee. 

At  that  time  he  was  reported  to  have  wielded 
a  patronage  club  over  their  heads  to  force  them 
into  line  for  the  entire  program. 

Except  on  the  vote  on  the  gasoline  tax  in¬ 
crease,  the  ballot  in  committee  to  report  the 
tax  bills  favorably  was  along  a  strict  party 
vote. 

Amendments  were  made  to  all  the  bills 
in  the  committee  to  provide  that  the  new  levies 
be  only  enforced  for  two  years,  to  care  for  the 
needs  of  the  1935-37  biennium. 

It  is  in  the  upper  chamber  of  the  Legislature 
that  the  strongest  fight  against  the  Earle  pro¬ 
gram  will  be  waged. 

Many  Senators  favor  a  sales  tax. 

It  is  likely  that  the  Senate  Finance  Commit¬ 
tee,  which  will  study  the  revenue-raising  pro¬ 
gram  will  grant  public  hearings  on  virtually  the 
entire  series  of  bills. 

Lewen  Pizor,  president,  MPTO,  hopped  to 
Harrisburg  this  week  to  look  over  the  situa¬ 
tion.  It  was  reported  that  some  compromise 
plan  might  be  suggested  to  Governor  Earle. 
It  was  generally  agreed  that  some  form  of  tax¬ 
ation  would  undoubtedly  be  put  into  effect,  with 
the  exact  details  unknown. 

(See  next  page) 


BULLETIN 

Decision  to  consolidate  the  Schwartz,  Mel- 
chiorre  and  Barber  bills,  legalizing  Sunday 
movies,  into  a  single  measure  bearing  the 
name  of  all  three  sponsors  was  made  March 

1  2,  at  a  meeting  of  the  House  Law  and  Order 
Committee  of  the  General  Assembly  of  Penn¬ 
sylvania.  Expected  to  be  reported  for  pass¬ 
age  within  a  week,  this  bill  will  provide  for 
local  option  in  the  various  communities  of 
the  state  to  determine  whether  motion  pic¬ 
ture  and  vaudeville  shows  are  desired  after 

2  o'clock  on  Sunday  afternoons.  Commit¬ 
tee  voted  at  the  same  time  to  take  all  of  its 
numerous  bills  legalizing  pari-mutual  bet¬ 
ting  at  horse  races  in  Pennsylvania  and  con¬ 
solidate  them  in  similar  manner  into  one 
bill,  also  expected  to  be  reported  for  pass¬ 
age  within  a  week.  Until  after  the  house  has 
disposed  of  Governor  Earle's  annoying  tax 
bills,  however,  both  the  Sunday  movie  and 
horse  racing  measures  will  be  held  up  in 
the  Law  and  Order  Committee. 


IEPA  Promises  “Sensational  Disclosures”  and 
Also  Advocates  Expensive  Levy  on  Circuits 


THE  PHILADELPHIA  EXHIBITOR 


Marl5'35 


11 


The  governor  this  week  told  Representative 
Roy  Furman,  youthful  Greene  countian,  who  is 
piloting  the  Administration  tax  program  as  a 
result  of  the  illness  of  Representative  Frank 
W.  Ruth,  Democratic  floor  leader,  to  hurry 
several  of  the  measures. 

Democrats  of  the  House  this  week  voted 
down  a  proposal  to  amend  the  Eberharter  Bill, 
taxing  amusements  10  per  cent,  by  exempting 
children  under  12  from  the  tax. 

The  tobacco,  amusement,  gasoline  and  gross 
receipts  tax  bills  relating  to  gas,  water  and 
steam  companies  were  made  a  special  order  of 
business  for  noon  March  19  upon  motion  of 
Representative  Furman,  acting  chairman  of  the 
House  Ways  and  Means  Committee.  These 
bills  were  passed  for  the  second  time  March  13. 

Whether  any  of  the  Administration’s  tax 
bills  will  be  abandoned  in  view  of  the  expected 
increases  from  the  personal  property  tax  is  not 
known,  although  opponents  of  the  amusement 
and  gasoline  tax  increases  were  hoping  that 
widespread  opposition  to  these  measures  may 
result  in  a  reduction  or  elimination  of  the  pro¬ 
posed  increases. 

The  chain  store  levy,  passed  as  Earle  wished 
it  despite  efforts  to  amend  it,  is  estimated  to 
raise  $4,000,000  during  the  next  biennium. 

Governor  George  H.  Earle  in  a  special  message  to  tlie 
Legislature  recommended  speedy  passage  of  a  gradu¬ 
ated  income  tax,  with  certain  exemptions,  the  proceeds 
to  be  ear-marked  for  school  purposes  in  the  hope  the 
disbursement  will  result  in  lifting  to  some  extent  the 
burden  on  real  estate. 

Shortly  after  the  Earle  message  was  read  in  both 
chambers  of  the  Assembly,  the  House  received  the 
bill,  drafted  by  Attorney  General  Charles  J.  Margiotti, 
who  frankly  concedes  there  is  grave  doubt  of  its  con¬ 
stitutionality. 

Tax  rates  incorporated  in  the  measure  follow: 

Two  per  cent,  on  incomes  under  $5000  exclusive  of 
exemptions. 

Two  and  one-half  percent,  on  incomes  in  excess  of 
$5000  and  not  more  than  $10,000. 

Four  per  cent,  on  incomes  in  excess  of  $10,000  and 
not  more  than  $50,000. 

Six  per  cent,  on  incomes  in  excess  of  $50,000. 

An  exemption  of  $1000  is  allowed  each  unmarried 
taxpayer.  A  married  person  making  a  return  would  be 
entitled  to  deduct  $1500  and  $400  for  each  dependent 
when  determining  net  income  for  the  year. 

John  E.  Brown,  Washington,  Democrat,  introduced  a 
bill  in  the  House  proposing  a  sales  tax  of  three  cents 
on  a  dollar  purchase. 

The  measure  would  provide  that  on  purchases  from 
10  to  4  0  cents,  the  tax  would  be  one  cent;  from  40  to 
70  cents,  the  tax  would  be  two  cents,  while  over  70 
cents,  the  three-cent  levy  would  be  imposed. 

The  bill  would  require  that  retail  vendors  be  licensed, 
and  would  provide  that  “the  tax  shall  be  collected  when 
the  sale  is  made.” 

The  tax  wculd  not  apply  in  these  cases: 

To  purchases  by  the  State. 

When  the  vendor  is  a  farmer  selling  his  own  products. 
To  milk,  bread  or  newspapers. 

To  gasoline  on  which  a  State  tax  already  is  imposed. 

To  malt  liquor  already  taxed. 

To  natural  or  artificial  gas,  electricity  or  water. 

To  “casual  or  isolated  sales.” 

To  transportation,  professional  services  and  sales  for 
charitable,  religious  and  philanthropic  purposes. 

Attend  Hearing 

More  than  200  theatremen  gathered  in  the 
Pennsylvania  House  of  Representatives  March 
5.  to  protest  at  public  hearing  the  proposal  of 
Gov.  George  H.  Earle  to  impose  a  10  per  cent 
tax  on  amusements.  The  theatremen  were 
joined  in  their  protests  by  representatives  of 
other  amusements,  organized  labor,  business 
men  and  women  and  school  children. 

Strongest  protest  was  made  on  behalf  of  the 
theatrical  interests  by  J.  Fred  Osterstock,  man¬ 
ager,  State  and  Embassy  Theatres,  Easton,  and 
representative,  Wilmer  and  Vincent  theatres. 
Others  who  spoke  against  proposed  imposition 
of  the  theatre  tax  included  two  Harrisburg 
school  pupils,  a  former  Harrisburg  school 
teacher,  a  Harrisburg  salesladv,  a  Philadelphia 
physician,  Lawrence  J.  Katz,  Harrisburg,  presi¬ 
dent  of  Local  No.  488,  International  Alliance  of 
Theatrical  Stage  Employes  and  Motion  Picture 
Machine  Operators,  and  David  Barrist 


WHY  ALL  THIS 

DISCORD? 


WHAT  STARTED  OUT  to  be  a 
harmonious  steering  committee  re¬ 
sulted  in  something  else.  The  fight  of 
the  industry  against  the  proposed  1 0 
per  cent  tax  was  weakened  through 
discontent  of  members  of  the  steering 
committee. 

IT  IS  REPORTED  that  one  of  the 
reasons  for  the  split  was  the  failure  to 
get  together  on  the  use  of  trailers.  The 
non-assenters  felt  that  a  lot  of  folks 
coming  into  theatres  were  on  relief 
and  might  not  like  the  idea  of  being 
urged  to  vote  against  sources  of  reve¬ 
nues  for  their  relief.  Those  in  favor 
of  the  trailers  seemed  to  lose  sight  of 
the  fact  that  the  money  is  a  necessity, 
and  that  a  compromise  might  be  the 
best  thing  available. 

VINE  STREET’S  rumor  factory  al¬ 
leged  certain  “sensational  disclosures. 
Th  ese,  whatever  they  were,  are  to  be 
unveiled  at  a  meeting  sponsored  by  the 
1EPA,  March  1  8. 

GENERALLY,  the  discord  in  the 

steering  committee  was  unfortunate 
but  not  unexpected.  A  lot  of  Vine 
Streeters  wondered  how  the  committee 
managed  to  stick  together  as  long  as 
it  did,  past  records  being  considered. 
The  whole  matter  proves  that  the 
present  film  picture  locally  is  a  wash¬ 
out,  as  far  as  working  together  is  con¬ 
cerned.  How  outsiders  can  have 
much  regard  for  a  business  which  can  t 
even  get  together  on  a  suitable  plan 
doesn’t  have  to  be  told  here.  It  must 
prove  a  mystery. 

ANOTHER  DISAPPOINTING  part 

of  the  picture  is  the  lack  of  attention 
shown  by  exhibitors.  The  Harrisburg 
meeting  should  have  attracted  hun¬ 
dreds  of  exhibitors  from  all  parts  of  the 
state,  rather  than  about  1  50. 


Declaring  the  theatre  is  an  absolute  necessity 
as  a  source  of  relaxation  to  the  average  work¬ 
ing  individual,  against  whom  the  amusement 
tax  is  directed,  Osterstock  stated  “passage  of 
any  measure  that  would  put  a  greater  burden 
on  the  theatre  than  that  which  the  depression 
itself  already  has  put  on  would  be  a  calamity.” 

Giving  a  detailed  description  of  the  very  sad 
state  in  which  the  theatre  business  throughout 
the  country  is  today,  Osterstock  declared  the 
add’tional  tax  burden  would  reduce  attendance 
at  theatres  and  cause  many  of  them,  now  strug¬ 
gling  to  exist,  to  close. 

Describing  the  taxes  already  imposed  upon 
theatres,  he  said  they  are  in  no  position  to 
absorb  the  proposed  additional  tax.  “The  motion 
picture  is  an  essential  community  institution 
akin  to  the  church  and  the  school  as  a  means 
of  catering  to  the  general  welfare  of  the 
people,”  he  continued,  “and  to  increase,  in  any 


way,  the  expense  of  attending  the  motion  pic¬ 
ture  theatre  now  would  be  a  hardship  every¬ 
one  seeks  to  avoid  because  of  the  many  im¬ 
portant  lines  of  service  rendered  by  the  screen 
to  the  people  generally.” 

That  the  school  children  do  not  want  a  tax 
on  movies  was  told  emphatically  to  the  commit¬ 
tee  by  two  Harrisburg  school  children.  One  of 
them,  Master  Eddie  Henry,  presented  a  peti¬ 
tion  signed  by  800  youthful  members  of  the 
Victoria  Theatre  Saturday  Morning  Junior 
Club  of  Harrisburg,  protesting  the  tax  pro¬ 
posal. 

Eddie  almost  stole  the  show.  “It’s  hard 
enough  to  dig  up  a  dime  a  week  without  get¬ 
ting  another  cent  for  tax.’’ 

Second  pupil  was  Miss  Doris  Jean  Freder¬ 
ick,  14-year-old  pupil,  Edison  Junior  High 
School,  Harrisburg.  She  declared  she  was 
voicing  the  sentiments  of  a  large  majority  of 
school  children  of  the  State  when  she  said  most 
of  them  who  are  able  to  obtain  from  their  par¬ 
ents  25  cents  every  Saturday  morning  for  the 
movies  will  be  unable  to  get  more  if  the  price 
is  raised  through  taxation. 

Mrs.  Selwyn  Little,  former  teacher  of  elo¬ 
cution,  Harrisburg  schools  and  now  a  house¬ 
wife,  objected  to  the  tax  because  she  said 
neither  the  school  teachers  nor  housewives  could 
afford  to  pay  it. 

Mrs.  Hazel  Yeager,  a  saleslady,  Harrisburg 
department  store,  said  she  too  believed  it  “a 
shame”  to  tax  thousands  of  working  girls  like 
herself,  whose  wages  had  been  reduced,  for  one 
of  the  few  pleasures  they  were  yet  able  to 
enjoy,  offered  by  the  motion  picture  theatre. 

Representing  organized  labor  for  the  motion 
picture  industry  as  well  as  other  crafts,  Katz 
told  the  committee  that  enactment  of  the  amuse¬ 
ment  tax  would  be  followed  by  a  decline  in  em¬ 
ployment  as  the  result  of  reduced  attendance 
and  a  drop  in  theatre  income. 

Barrist  declared  many  independent  and  neigh¬ 
borhood  theatres  will  be  forced  to  close  all 
over  the  state  if  the  tax  burden  is  imposed. 

Appearing  before  the  committee  voluntarily, 
Dr.  Nathanial  Greenwood,  Philadelphia  physic¬ 
ian,  asserted  the  health  of  mothers  throughout 
the  State  would  be  impaired  if  the  tax  were  im¬ 
posed. 

In  addition  to  the  theatremen  and  their 
friends,  representatives  of  major  league  base¬ 
ball  clubs,  parks,  State-aided  educational  insti¬ 
tutions,  swimming  pools,  colleges  and  country 
fairs  voiced  to  the  committee  their  opposition 
to  the  amusement  tax. 

Michael  J.  O’Toole,  Scranton,  acted  as  m.  c. 
at  the  amusement  tax  hearing,  introducing  the 
speakers  who  voiced  their  objections  to  the  tax 
on  motion  picture  admissions. 

William  T.  Corbett,  University  of  Pittsburgh, 
urged  that  State-aided  educational  institutions, 
be  exempted  from  payment  of  the  amusement 
tax. 

Exemption  for  fairs  if  the  amusement  tax  is 
enacted  was  urged  by  Dr.  Charles  W.  Swoyer, 
Reading,  Secretary,  Pennsylvania  State  Fair 
Association,  who  declared  forty-five  of  the 
seventy-two  fairs  in  Pennsylvania  last  year 
were  operated  at  losses. 

Pointing  out  that  under  the  proposed  amuse¬ 
ment  tax  measure  they  would  be  forced  to 
stop  the  practice  of  admitting  thousands  of  boys 
free  each  year  to  baseball  games  because  the  tax 
would  be  required  on  these  free  admissions, 
representatives  of  the  Philadelphia  and  Pitts¬ 
burgh  National  League  baseball  teams  opposed 
the  tax. 

( See  next  page) 


12 


Marl5'35 


THE  PHILADELPHIA  EXHIBITOR 


TAXES 

( Continued  from  preceding  page) 

A  group  of  unemployed  men  and  women  from 
Philadelphia  protested  the  proposed  taxes  on 
amusements,  tobacco  and  electric  power,  and 
advocated  instead,  taxes  on  income  over 
$5000  and  on  property  valued  at  more  than 
$25,000. 

A  luncheon  was  held  at  noon  at  the  Penn- 
Harris  Hotel,  Harrisburg,  by  the  theatremen 
prior  to  the  public  hearing.  C.  Floyd  Hopkins, 
Harrisburg,  representative  of  the  Wilmer  and 
Vincent  theatres  and  chairman  of  the  legisla¬ 
tive  committee,  presided.  He  discussed  the 
plans  of  the  committee  to  oppose  the  amuse¬ 
ment  tax.  O’Toole  called  for  reports  from  the 
various  sections  of  the  state. 


Fred  Herrington,  secretary  of  the  Motion 
Picture  Owners  of  Western  Pennsylvania,  gave 
an  account  of  reports  he  had  received  from 
other  members  of  the  organization. 

Legislative  Committee,  which  worked  day 
and  night  on  the  plans  of  battle  for  the  public 
hearing,  headed  by  Chairman  Hopkins,  was 
composed  of  William  Brown,  Tarentum;  Fred 
Herrington,  Pittsburgh;  William  Walker,  Craf- 
ton ;  M.  J.  O’Toole,  Scranton ;  Samuel 
Schwartz,  Philadelphia;  Oscar  Neufeld,  Phila¬ 
delphia,  and  Carter  Barron,  Washington,  repre¬ 
senting  Loew  theatres. 

Abe  Sablosky,  chairman,  Legislative  Com¬ 
mittee,  MPTO,  headed  the  group  of  MPTO 
affiliates  who  attended,  while  David  Barrist  led 
the  IEPA  representatives.  Lewen  Pizor,  MPTO 
head,  was  out  of  town. 

Due  to  the  illness  in  Washington  of  the  Rev. 
Frank  Ruth,  Democratic  floor  leader  of  the 
House  of  Representatives  and  chairman  of  the 
House  Ways  and  Means  Committee,  who  was 
to  have  presided  at  the  amusement  tax  hearing, 
Assemblyman  Roy  Furman,  Democrat,  Greene 
County,  presided. 

Floyd  Hopkins  passed  around  a  note  book  at 
the  Penn-Harris  luncheon  preceding  the  public 
hearing  with  a  request  for  everyone  in  attend¬ 
ance  to  “sign  up.”  Only  122  remembered  the 
request. 

C.  Stampler,  Wm.  M.  Weisman.  Chas.  Segall.  Herbert 
J.  Elliott,  Geo.  T.  Gravenstine,  Harry  Perelraan,  C.  G. 
Harter.  M.  A.  Berne,  Allen  Benn,  J.  Luke  Gring,  Edward 
A.  Jeffries,  J.  Schwartz,  Michael  Lessy,  I.  J.  Segall,  Milt 
Rogasner,  J.  H.  Greenberg,  Louis  Cohen,  George  K. 
Wardle,  Harry  H.  Rush.  Morris  Green,  George  Resnick, 
Samuel  Waldman,  Sam  Hyman,  David  W.  Yaffe.  C.  c! 
Mitzzo,  Louis  Berger,  David  E.  Milgrim,  Raymond 
Schwartz,  Joseph  Price,  Herbert  W.  Given,  John  Bagiev, 
H.  Rosinsky,  Simon  Libros,  John  I.  Monroe,  Ted  Aber. 
Michael  H.  Egnal,  Dave  Shapiro,  M.  Solomon,  Chas.  J. 
Goldfine.  A.  Rovner,  Norman  Lewis,  George  Felt,  Leo 
Posel,  Wm.  Spiegel,  B.  J.  Bache,  Wm.  E.  Baxter,  ’  Leon 
J.  Behai,  Edward  Gabriel,  Oscar  Neufeld,  and  David 
Barrist,  Philadelphia. 

Alex  S.  Moore,  W.  D.  Davis.  Carl  A.  Poke  and  C.  S. 
Philhook,  Pittsburgh;  B.  G.  Neyland,  William  W.  Zeny, 
Leo  Geuttin,  Jr.,  and  Joseph  C.  Seyboldt,  Erie;  I.  Marcus, 
Walter  F.  Yost,  Robert  Etchberger,  Sam  Gilman.  Harry 
Lambert,  C.  Floyd  Hopkins,  Jack  D.  O’Rear,  Girard 
Wollaston.  John  Rogers,  Francis  DeVerter.  Harrisburg; 
M.  C.  Duhawsky,  H.  A.  Hersker  and  George  Nevins, 
Hazelton;  J.  Brown.  Jenkintown;  B.  C.  Cohn,  Marietta; 
Chas.  J.  Klang,  Catasauqua  and  Coplay;  G.  Donald  Sea- 
sholtz.  Chambersburg;  Herb  Effinger  and  S.  L.  Guhlini, 
Shamokin;  A.  E.  Bayer  and  Wm.  Bayer,  Lehighton;  Stan¬ 
ley  Peters,  Summit  Hill;  J.  Humphries,  Lansford;  T.  J. 
Hicks,  Saxton;  B.  Hissner,  Lebanon;  J.  G.  Beilin! 
Bethlehem;  Morris  Oppenheim,  Shenandoah;  W.  P.  Wil¬ 
son,  Williamsport;  T.  A.  Reynolds  and  Wm.  Flindt. 
Montrose;  Wm.  Lipsie  and  J.  C.  Ringler,  Blairsville; 
Robert  A.  Bieler  and  Harry  W.  Bieler,  Quakertown. 

Robert  H.  Suits,  Reading;  Joseph  Conway,  Bala-Cyn- 
wyd;  Maurice  Freed,  Narberth;  Wm.  Dobb  and  Fred¬ 
erick  J.  Foltz,  Shenandoah;  J.  D.  Eagan.  New  York; 
A.  C.  Himmelein  and  K.  A.  Vaveris,  Altoona;  R.  J. 
Budd  and  C.  R.  Budd,  Lykens;  Dr.  E.  E.  Herman,  Car¬ 
negie;  D.  Murphy,  Allentown;  Guy  Y.  Ido,  McDonald; 
R.  Navair.  Verona;  Bart  Dattalo,  New  Kensington; 
Wm.  J.  Walker,  Crafton;  Wm.  R.  Wheat,  Sewicklev; 
E.  T.  Budle,  Canonsburg;  Steve  Rodnick.  Oakmont;  M. 
J.  O’Toole.  Scranton;  Samuel  Friedman,  Pottsville; 
Henry  Kocher.  Selinsgrove;  Jesse  Blanchard.  Sunbury; 
Wm.  Connelly,  Nanticoke;  Fred  Herman,  Wilkes-Barre; 


“March  of  Time”  No.  2 


Vastly  improved,  “March  of  Time,” 
March  release,  No.  2,  approaches  the 
big  possibilities  present  in  such  a  two- 
reeler.  Clips  include  a  big  daily’s  cov¬ 
erage  of  the  Hauptmann  trial  verdict 
with  its  “error-report”  confusion;  a  dis¬ 
cussion  of  Hitler  and  the  armed  ring 
around  him  in  Europe;  a  new  high  speed 
camera;  a  southern  convict  who  re¬ 
corded  his  dialect  for  the  Congressional 
library;  and  an  analysis  of  the  interna¬ 
tional  ship  code  and  its  effect  on  Amer¬ 
ican  shipping. 

No.  2  seems  to  approach  the  idea 
“Time”  editors  have  in  mind.  Where 
“Time”  is  of  great  bearing  and  weight 
(and  these  spots  are  many),  the  release 
is  of  big  box  office  weight.  Everywhere, 
it  is  certain  to  prove  a  welcome  addi¬ 
tion  to  any  program. 


Evelyn  Gravatt  Well 

The  film  industry  will  be  pleased  to  hear  of 
the  remarkable  recovery  of  Evelyn  Gravatt, 
daughter  of  Mr.  and  Mrs.  Frank  P.  Gravatt, 
completely  cured  of  the  stretococcus  infection 
that  battled  her  for  two  months. 

The  Ventnor,  N.  J.,  little  girl  was  the  centre 
of  attention  for  film  men  (her  father  oper¬ 
ates  in  Atlantic  City),  doctors  and  the  general 
public,  who  watched  her  fight.  At  times,  her 
condition  was  critical,  with  father  and  mother 
living  at  the  hospital  to  be  near  her.  Seven 
times  she  submitted  to  operations  on  her  legs 
so  infection  could  be  drained. 

Finally,  science  won,  and  her  home  coming 
was  a  real  celebration. 


Comerford  Better 

M.  E.  Comerford  is  improving,  reports  from 
Wash  ington  indicate.  Flowers  are  received 
daily  by  him  from  the  White  House  conserv¬ 
atories,  through  orders  of  President  Roosevelt. 


Floyd  Hause,  Bloomsburg;  Edward  Schmidt,  Berwick; 
Wm.  L.  Brown,  Tarentum. 

M.  B.  Comerford,  Scranton;  John  Maloy,  Wilmer 
&  Vincent;  Fred  J.  Herrington.  Pittsburgh;  .Samuel  O. 
Schwartz,  Philadelphia;  John  J.  McGuirk,  A.  Gorsky 
and  A.  Sablosky. 

New  Jersey 

Opponents  of  the  sales  tax  measure  pending 
in  the  New  Jersey  legislature  want  Governor 
Hoffman  to  abandon  the  idea  and  substitute  a 
program  similar  to  that  offered  in  Pennsylvania, 
in  the  raising  of  two  million  dollars  monthly 
for  unemployment  relief  in  New  Jersey,  with 
an  extra  tax  on  gasoline  and  a  direct  tax  on 
amusements.  Sales  tax  bill  advocated  by  the 
governor  exempts  amusements,  gasoline,  oil, 
utilities. 

Allied  of  New  Jersey  waged  such  strenuous 
opposition  to  enactment  of  Assembly  Bill  204  to 
legalize  operation  of  dog  racing  tracks  with 
pari-mutual  betting  for  one  year  from  January 
1,  1935,  proceeds  of  tax  for  unemployment  re¬ 
lief,  that  there  is  little  chance  of  measure  pass¬ 
ing. 

Another  bill,  Assembly  No.  8,  of  interest  to 
theatre  owners,  an  act  to  eliminate  exemptions 
of  billboards  from  taxation  contracted  for  prior 
to  1930  met  with  so  much  opposition  that  the 
sponsor,  Mercer  Burrel,  Newark,  withdrew  the 
measure. 


Charles  Woodin  Passes 

Charles  A.  Woodin,  manager,  Capitol  The¬ 
atre,  Mauch  Chunk,  and  one  of  the  real  old 
timers  of  the  territory,  passed  away  March  6 
at  his  home  in  that  city.  He  was  48. 

Woodin  had  been  ill  for  a  year,  following 
an  operation.  He  came  to  the  town  10  years 
ago  to  manage  the  Opera  House,  later  con¬ 
verted  into  the  Capitol.  The  town  mourned  his 
passing.  One  of  the  most  valuable  of  the 
Comerford  managers,  he  was  known  to  every¬ 
one  in  the  district. 

His  widow;  a  brother,  William,  and  a  sister 
survive. 

The  local  newspaper  paid  homage  to  his  pop¬ 
ularity  when  it  printed  his  obituary. 

Vine  Street  mourned. 


Jersey  Reel  Soon 

In  the  production  of  the  institutional  pic¬ 
ture  for  the  Public  Service  of  New  Jersey, 
interesting  shots  of  a  considerable  number  of 
important  industries  of  New  Jersey  will  be  in¬ 
cluded.  Among  these  will  be  the  Campbell 
Soup,  Lenox  Pottery,  RCA  Tube  manufactur¬ 
ing,  Clark  Thread,  Crucible  Steel,  Fischer  Bak¬ 
ing,  American  Can,  Standard  Brands,  Ford 
Motor  and  Jersey  City  Journal. 


B’Nai  Brith  Meets 

Judge  Joseph  Kun  invites  all  industry  mem¬ 
bers  of  the  B'Nai  Brith  and  wives  to  attend 
a  dinner  at  the  Ben  Franklin  Hotel,  March 
24.  There  will  be  important  speeches  by  civic 
leaders.  The  meeting  will  also  discuss  the  work 
of  the  Hillell  Foundation  as  well  as  other  mat¬ 
ters. 


Short  Sighted  Exchanges 

An  exhibitor  came  into  an  exchange 
and  claimed  his  opposition  was  flooding 
the  district  with  passes,  far  exceeding 
the  capacity  of  the  theatre,  which  were 
selling  for  5  and  10  cents.  The  exhibi¬ 
tor  had  a  showbox  full  to  prove  his 
statement.  When  the  matter  was  inves¬ 
tigated,  the  opposition  admitted  it  and 
later  brought  in  a  bag  full  of  passes  to 
show  the  original  protestant  was  also  at 
fault.  And  this  is  a  sample  of  what 
opening  a  lot  of  houses  which  shouldn’t 
be  opened  has  caused.  Just  because  a 
few  exchanges  think  more  of  receipts 
than  protecting  the  legitimate  accounts, 
sincere,  square  exhibitors  are  being 
faced  with  the  cut-throat  competition  of 
the  above. 

The  exchange  manager  who  sells  the 
kind  of  theatre  which  is  a  thorn  in  the 
side  of  this  business  should  be  eliminated 
from  the  industry.  No  wonder  that  the 
square  shooting  exhibitor  has  a  hard 
time  of  it.  He  gets  no  help  from  the 
exchange,  but  only  is  fought  by  the  very 
man  who  sells  him  pictures.  Unless  ex¬ 
changes  protect  legitimate  accounts, 
they  will  have  only  themselves  to  blame. 
Encouraging  that  type  of  exhibitor  who 
usually  has  made  a  failure  of  legitimate 
operation  and  now  turns  to  the  cut¬ 
throat  type  of  re-opened  house  opera¬ 
tion  will  eventually  react  against  the 
exchange. 


VERY  GOODS  PRODUCTION  IS 
EXCELLENT... CAN  BE  COMPARED 
FAVORABLY  WITH  MOST  OF  THE 
GOOD  MAJOR  RELEASES 


a 


WOMEN 
MUST 
DRESS 


u 


IS  BACKED  BY 
NATIONAL 
TIE-UPS  WITH 
NINE  BIG 
COMMERCIAL 
HOUSES 


Agfa-Ansco  Corporation 
Celanese  Corporation 
Wellesley  Modes,  Inc. 

Modern  Merchandising 
Bureau,  Inc. 

Aris  Glove  Company 
Brauer  Bros.  Shoe  Co. 
Gahar  Swim  Suits 
Lipman  Bros. 
Virginia  Dare  Stores 


Distributed  by  FIRST  DIVISION  EXCHANGES.  Ine..  1240  Vine  Street 


TO  THE  HUNDR1 
YET  TO  PLAY  "ROE| 


BUSINESS  THRILL  AWAITS  YOU! 


Marl5'35  pg.  14 


have  been  pouring  in  fron 
RUBBER  WALLS"  fro^ 
BY  20  PER  CENT,"  fror 2 
FOR  INDEFINITE  RUN, 
paper  critics  will  be  wnjn 
PLAY," — Pittsburgh  Post! 
RADIO"  —  Memphis  Conn 
New  Orleans  Tribune  .  .1 
show  to  the  skies! 


THAT'S  WHY  |f  VI  VI  n 

we  say  .  .  .  Mm  Ki  Mi  Mr 

EXTEN 

RKO-RADIO  PICTURE  with 

THREE  OF  THE  NATION'S  FAVORITES 

IRENE  DUNNE 

THE  GOLDEN  GIRL  WITH  THE  SILVER  SONG  .  .  AND 

FRED  ASTAIRE 
GINGER  ROGERS 

DANCING  STARS  OF  “GAY  DIVORCEE" 


JEROME  KERN'S  DAZZLING  MUSICAL  ROMANCE  .  .  .  SURPASSING 
ON  THE  SCREEN  ITS  MIGHTY  STAGE  SUCCESS  . . .  with  RANDOLPH 
SCOTT  *  HELEN  WESTLEY  *  VICTOR  VARCONI  *  CLAIRE  DODD 

From  the  play  "Roberta."  Book  and  lyrics  by  Otto  Harbach. 
Directed  by  WILLIAM  A.  SEITER.  A  PANDRO  S.  BERMAN  PRODUCTION. 


BEATS 


DS  OF  THEATRES 

ERTA".  ..YOUR  BIGGEST 


Marl5'35  pg.  15 


,  •  You,  too  will  be  sending  wires  similar  to  those  that 
til  over  this  week- wires  like  "WE  NEED  A  THEATRE  WITH 
oulter  &  Somma,  Byrd  Theatre,  Richmond . . .  ."BREAKS  RECORD 
[zzy  Rappaport,  Hippodrome,  Baltimore  ....  "YEAR'S  BEST.  IN 
Irom  John  F.  Kumler,  Pantheon  Theatre,  Toledo  ....  YOUR  news- 
ing  raves  like  these:  "WORTH  TWICE  AS  MUCH  AS  THE  STAGE 

gazette _ "THE  BEST  TUNE  TALKIE  AS  YET  FROM  RKO- 

mercial  Appeal _ "POLICE  CALLED  TO  HANDLE  CROWDS"- 

FOUR  crowds  will  storm  your  doors  and  come  out  boosting  your 

) 


TIME  OPEN  FOR 
k>ED  RUNS! 


16 


Marl5'35 


THE  PHILADELPHIA  EXHIBITOR 


THE  CAMERA  SPEAKS 


Pictures  often  tell  the  story 
better  than  the  printed  word 
Here  are  highlights. 


AT  THE  HARRISBURG 
HEARING.  J.  Fred  Oster- 
stock,  manager,  State  and 
Embassy  Theatres,  Easton, 
is  shown  in  action  at  public 
hearing,  March  5,  in  the 
H  ouse  of  Representatives, 
delivering  principal  address 
of  protest,  on  behalf  of  the- 
atremen  of  the  state, 
against  Gov.  George  H. 
Earle’s  proposed  10  per 
cent,  tax  on  amusements. 
Centre:  “It’s  hard  enough 
to  dig  up  a  dime  a  week 
without  getting  another 
cent  for  tax,”  Eddie  Henry 
is  telling  members  of  the 
committee.  He  is  holding 
in  his  hands  a  petition 
signed  by  800  members  of 
the  Victoria  Saturday 
Morning  Junior  Club, 
Harrisburg,  in  protest 
against  the  tax.  Right: 
Miss  Doris  Jean  Frederick, 
14,  pupil,  Edison  Junior 
High  School,  Harrisburg, 
is  shown  as  she  pleaded 
with  the  committee  to  see 
that  proposed  amusement 
tax  is  not  enacted  into  a 
law. 


TO  HARRISBURG.  Here  are  some  of  the  exhibitors  who  attended  the  hearing  before  the 
Ways  and  Means  Committee,  March  5,  at  Harrisburg.  This  group  posed  at  Broad  Street 
Station,  before  taking  the  trip.  (Murdock  photo.) 


SELLING  “MARCH  OF  TIME.”  Here  is  the  way  the  Fox  Theatre  billed  the  second  issue 
of  “The  March  of  Time,”  from  First  Division,  when  it  ran  the  show  this  week. 


TWO  GUN  PETE.  Yippee  and 
yowsa,  behold  Two-Gun  Pete  Har¬ 
rison,  famed  star  of  western  epics 
and  horse  operas,  in  his  latest  pose. 
Pete  let  the  photographer  snap  this 
one  just  after  he  had  saved  a 
wagonload  of  little  defenseless  ex¬ 
hibitors  from  Big  Chief  Gypum 
Little  Guy  and  his  terrible  crew. 


THE  PHILADELPHIA  EXHIBITOR 


Marl5'35 


17 


Open  Sunday  Measure  Scheduled  to  Get 
Attention  from  State  House  and  Senate 


Two-Party  Bill  Seeing  Light  of  Day  at  Harrisburg — 
Believe  Democratic  Group  Will  Be  Neutral  in  Discussions 
— Referendums  Provided  For 

The  next  legislative  matter  getting  the  attention  of  the  motion  picture  industry 
is  the  possibility  of  an  open  Sunday. 


Censor  Praises  Films 


A  great  improvement  in  motion  pic¬ 
ture  films  has  been  noted  since  the  or¬ 
ganization  of  the  League  of  Decency, 
Mrs.  John  D.  Davenport,  vice-chairman 
of  the  Pennsylvania  State  Board  of 
Censors  of  Motion  Pictures,  said  in  ad¬ 
dressing  the  Motion  Picture  committee 
of  the  Philadelphia  Federation  of  Wom¬ 
en’s  Clubs  at  the  Bellevue-Stratford. 

She  said  it  is  now  possible  for  the  cen¬ 
sors  to  view  20  to  25  pictures  without  a 
single  elimination  needed  and  gave 
credit  for  the  improvement  to  producers. 

“Many  feel  censorship  is  not  yet  suffi¬ 
ciently  severe,  while  others  feel  we  are 
too  harsh,”  she  said.  “We  try  our  best 
to  strike  a  reasonable  balance.” 

Films  depicting  the  white  slave  traffic, 
the  life  of  John  Dillinger,  and  activities 
in  nudist  colonies,  made  by  smaller  pro¬ 
ducers,  recently  have  been  barred  from 
Pennsylvania,  she  said. 

Mrs.  Goldsmith  Reports  on 
1934  Club  Accomplishments 

Shows  Group  Has  Done  Much 
During  Past  Season 

The  motion  picture  committee  of  the 
Philadelphia  Federation  of  Women’s 
Clubs  and  allied  organizations  had  a  busy 
year. 

So  indicated  Mrs.  Arthur  Goldsmith,  chair¬ 
man,  in  her  report  to  the  body  at  a  recent 
meeting. 

Her  committee’s  accomplishments  included : 
committee  meetings  which  took  on  educational 
phases,  visits  to  the  censor  board,  exchanges, 
behind  scenes  of  theatres ;  listening  to  addresses 
by  motion  picture  trade  folk ;  studies  of  motion 
picture  legislation ;  special  previews,  openings, 
etc. ;  tours  to  other  cities  to  address  various 
groups ;  previewing  of  features  and  shorts  to 
number  of  175  ;  previews  arranged  at  request  of 
exhibitors ;  study  of  motion  pictures  from  all 
angles ;  invasion  of  the  wilds  of  Vine  Street, 
where  film  men  were  courteous,  kind  and  sym¬ 
pathetic;  arrangement  for  a  series  of  junior 
matinees,  Saturday  mornings,  in  neighborhood 
houses. 

She  is  now  working  on  the  latter  feature,  as 
well  as  others. 

Due  thanks  is  given  the  press  for  its  co¬ 
operation. 


Camden  Rumor  Again 

The  semi-annual  Camden  theatre  rumor  is  up 
again.  This  time  a  new  house  is  to  be  built  at 
Broadway  and  Market  Streets,  not  far  from 
the  Stanley  and  Broadway  Theatres.  Rumor 
has  inde  Jersey  theatre  interests  in  back  of 
the  proposition. 


Butler  Says  Industry  Must 
Help  Work  of  Government 

Theatres  Will  Supply  Entertain¬ 
ment  to  Millions 

The  motion  picture  industry  must  sup¬ 
ply  entertainment  to  millions  in  order  to 
keep  them  in  a  good  frame  of  mind  when 
they  are  not  working,  Major  General 
Smedley  D.  Butler  said  at  the  fortnightly 
luncheon  of  Variety  Club,  Tent  No.  13, 
at  the  Bellevue-Stratford,  March  13. 

The  General  indicated  with  the  30  hour  week, 
theatres  could  keep  people  out  of  mischief.  He 
suggested  huge  open  air  theatres,  taking  care 
of  thousands  at  one  time.  He  reviewed  similar 
work  when  he  was  in  the  marines. 

Butler  praised  Lon  Chaney,  George  Arliss 
and  the  good,  clean  pictures  of  late.  The  busi¬ 
ness  had  to  play  an  important  part,  and  less 
gangster  films  would  help.  He  goes  to  two 
movies  a  night,  when  he  attends,  he  indicated. 

Is  Epstein  and  Herb  Elliott  were  kings  for 
the  day. 

Judge  of  the  Orphans  Court  Charles  Klein 
also  spoke,  and  scored  with  stories  and  remi¬ 
niscences,  He  advised  business  men  to  draw 
up  wills  before  they  departed  this  life. 

ISO  attended  the  luncheon,  which  was  a  com¬ 
plete  success.  Chief  Barker  Earle  Sweigert 
introduced  the  kings  for  the  day  who  introduced 
Albert  Cohen  who  acted  as  m.  c.  for  the  lunch¬ 
eon,  He  proved  a  welcome  addition  to  the 
local  m.  c.  ranks. 

(For  further  Variety  Club  news,  see  special 
department.) 


Brotherhood  Day  Scores 

John  A.  Jackson,  general  manager, 
Jackson  Enterprises,  Lebanon,  arranged 
for  his  Colonial  Theatre  to  be  the  scene 
of  a  large  assemblage,  Sunday,  recently, 
for  Brotherhood  Day.  Purpose  was  to 
bring  together  Protestant,  Catholic  and 
Jewish  people.  Fie  donated  use  of  the 
house. 

Clergy  marched  in  a  body  to  seats 
reserved  for  them.  Program  included 
community  singing,  addresses  by  promi¬ 
nent  civic  and  college  leaders,  members 
of  the  clergy,  ministry,  and  rabbinical 
faith.  Boy  Scouts  acted  as  ushers. 

The  town  is  not  only  proud  of  the 
movement  but  also  of  the  part  Jackson 
played  in  it. 


All  eyes  were  turned  toward  Harrisburg  this 
week. 

House  Law  and  Order  Committee  was  pre¬ 
paring  to  report  out  a  joint  Democratic-Repub¬ 
lican  bill  calling  for  municipal  referendums  on 
Sunday  movies  and  theatricals. 

Measure  was  to  be  the  product  of  joint 
authorship  of  Representatives  Charles  Melchi- 
orre  and  Louis  Schwartz,  both  Philadelphians. 

Governor  Earle  and  his  Secretary  of  the 
Commonwealth,  David  L.  Lawrence,  who  is 
Democratic  State  chairman,  have  let  their  fol¬ 
lowers  know  they  are  free  to  follow  their  own 
— and  their  constituents’ — desire  in  connection 
with  amendments  to  the  1794  Blue  Law. 

Liberal  sentiment  in  the  House,  however,  is 
believed  to  be  sufficiently  strong  to  pass  such  a 
bill. 

This  measure  will  go  a  step  farther  than  the 
bill  of  Representative  Thomas.  W.  Barber,  pro¬ 
viding  for  a  referendum  on  Sunday  movies,  by 
giving  the  voters  the  right  to  decide  on  stage 
performances,  too. 

All  bills  in  the  committee  call  for  repeal  of 
Section  1  of  the  Act  of  1794,  which  was  entitled 
“an  act  for  the  prevention  of  vice  and  immor¬ 
ality  and  of  unlawful  gaming  and  to  restrain 
disorderly  sports  and  dissipation’’  on  the 
Sabbath. 

The  bills  proposed  respectively  these  ques¬ 
tions  to  be  put  to  the  voters  in  the  municipal 
election  in  November,  1935. 

Barber  bill — -“Do  you  favor  the  conducting, 
staging,  operating  and  exhibition  of  motion  pic¬ 
tures,  regardless  of  whether  an  admission 
charge  is  made  or  incidental  thereto,  or  whether 
labor  or  business  is  necessary  to  conduct,  stage, 
operate  or  exhibit  the  same  after  2  o’clock  post 
meridian  on  Sunday?” 

Melchiorre  bill — “Do  you  favor  theatrical 
entertainment  on  Sunday?” 

Schwartz  bill — “Do  you  favor  theatrical  per¬ 
formances  on  Sunday  after  the  hour  of  2 
o’clock  post  meridian  ?” 

The  Melchiorre  bill,  it  may  be  noted,  car¬ 
ries  no  time  limitation  for  Sunday  perform¬ 
ances.  It  is  understood  2  P.  M.  would  be  the 
earliest  such  performances  would  be  permitted 
under  the  compromise  measure  being  drawn. 

All  three  bills  provide  for  licensing  of 
amusement  houses  if  voters  approve  Sunday 
performances  and  also  provide  penalties  for 
violations.  They  make  provisions  for  further 
referendums,  once  in  10  years  under  the 
Schwartz  bill,  once  in  four  years  under  the 
Melchiorre  bill  and  once  in  three  years  under 
the  Barber  bill  upon  petition  of  various  per¬ 
centages  of  citizens  voting  at  the  last  previous 
election. 


Sentry’s  $10,025  Profit 

Net  profit  of  .$10,025  is  reported  by  Sentry 
Safety  Control  for  the  year  1934.  Company’s 
subsidiary,  LTniversal  Sound  System,  reports 
a  net  loss  of  $7,342,  making  a  consolidated  net 
profit  of  $2,683  for  the  year. 


''Without  a  break  in  interest  or  action 
from  start  to  grand  climax.  Leslie 
Howard’s  finest  screen  performance." 

—  Washington  Daily  News 

KEITH  THEATRE,  WASHINGTON  -  BROKE  ALL  OPENING  DAY 
RECORDS -NOW  IN  2nd  SMASH  WEEK . I 

"Superlatives  apply  to  every  depart¬ 
ment  of  the  production.  Stunningly 
mounted,  brilliantly  played  and  splen¬ 
didly  directed!'  —  Denver  Rocky  Mountain  News 

ALADDIN  THEATRE,  DENVER -2nd  WEEK  OF  RECORD  RUN.  EACH 
DAY’S  GROSS  EXCEEDS  SIMILIAR  DAY  OF  1st  WEEK! 

"A  rare  and  satisfying  experience  in 
the  cinema."  —  New  York  Times 

"Extraordinarily  well  produced  and  a 
great  piece  of  entertainment." 

—  New  York  World-Telegram 

RADIO  CITY  MUSIC  HALL,  N.  Y.-PACKED  HOUSES  CONTINUED 
RAVES  DURING  2nd  WEEK’S  HOLDOVER  . 

"Thorough  and  exciting  thrills.  Excep¬ 
tional  cast. . .  superlative  acting." 

—  Philadelphia  Daily  News 

ALDINE  THEATRE,  PHILADELPHIA  -  HELD 
OVER  FOR  THREE  SENSATIONAL  WEEKS  .  .  .  .  ! 


"WILL  GO  DOWN  AS  ONE  OF  THE 
YEAR'S  BEST  PICTURES . . .  AND  THIS  IS 
TRUE, COME  WHAT  MAY,  DURING  THE 
REMAINING  TEN  MONTHS  OF  1935!" 

—  Denver  Post 


Released  thru  UNITED  ARTISTS 


Marl5'35  pg.  19 


UAIU&04. 


20 


Marl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Dog  Fight  Impends 

Inside  dope  from  political  circles 
has  it  that  the  dog  racing  bill  at  Dover 
in  the  Delaware  General  Assembly, 
which  has  theatre  men  all  hot  and  both¬ 
ered  may  be  defeated,  but  exhibitors  are 
taking  no  chances  and  are  preparing 
for  a  real  fight  should  it  be  favorably 
reported. 

To  date  of  writing  the  bill  rests  with 
a  committee,  but  hearings  are  being 
given.  Joseph  DeFiore,  president  of  the 
IMPTO  of  Delaware  and  Eastern  Shore 
of  Maryland,  has  written  to  Sydney 
Samuelson,  Allied,  for  all  of  the  dope 
used  in  the  fight  in  New  Jersey  on  the 
“doggie.” 


Our  pledge 

in  1 9  3  5  -  - 
THE  BEST 
POSSIBLE 
SERVICE 

Since  its  inception  New 
Jersey  Messenger  Serv¬ 
ice  has  kept  in  front,  has 
adopted  modern  ideas, 
latest  trends  in  order 
that  each  client  may  be 
assured  of  100%  service. 

During  1935,  if  new 
methods  arrive,  we  shall 
be  in  the  fore,  ever 
adding,  ever  improving, 
ever  seeking  perfection. 

Snow,  rain,  sleet,  floods, 

— nothing  can  stop  us  in 
the  performance  of  our 
duty. 

That  is  our  pledge 

NEW  JERSEY 

MESSENGER  SERVICE 

250  N.  Juniper  St.  Myer  Adleman 
PHILADELPHIA  Prop. 

Spr.  9355  Loc.  8787  Race  9444 


MILTON  ROGASNER  has  been  elected 
second  assistant  chief  barker  to  succeed 
F rank  Buhler.  Doc  Levy  has  been  elected  to 
the  board  to  succeed  Rogasner. 

ATTENDANCE  will  be  increased  to  150, 
following  a  vote  of  the  members  at  the  March 
I  3  luncheon.  Luncheons  will  be  held  the  2nd 
and  4th  Wednesdays  of  every  month,  with 
kings  for  the  day  to  be  appointed  two  weeks 
in  advance. 

THE  MARCH  13  AFFAIR,  with  Messrs. 
Butler  and  Klein  as  speakers,  was  a  success. 
Oth  ers  introduced  and  saying  a  few  words 
were  Ward  Wdson,  comedian,  through  the 
courtesy  of  Frank  Buhler;  Sig  Wittman, 
Judge  Joseph  L.  Kun,  Charles  Segall,  Milt 
Rogasner,  Earle  Sweigert,  Manny  Rosenfeld, 
James  Clark  and  guests,  Lewis  J.  Al¬ 
bert,  Federal  Housing  Administration. 

THE  LUNCHEON  was  attended  by  150, 
and  was  covered  by  the  daily  press,  with 
plenty  of  attention.  Chief  Barker  Earle  Swei¬ 
gert  set  the  ball  rolling,  and  awarded  Asso¬ 
ciate  Membership  cards  to  General  Butler  and 
Judge  Klein.  Kings  for  the  day  Iz  Epstein 
and  Herb  Elliott  were  assisted  by  genial 
Dorothy  Dennis. 


A.  G.  BREITHAUPT  is  the  new  steward  of 
the  Variety  Club,  Tent  No.  13.  He  comes 
to  his  new  post  with  a  wealth  of  experience. 
Already,  it  has  been  indicated  that  the  addi¬ 
tion  of  his  services  will  mean  much. 

WILLIAM  WOLF  had  a  birthday  March 
9,  celebrated  it  with  a  party  at  which  1 0 
friends  attended,  at  the  Club.  Other  mem¬ 
bers  plan  to  do  likewise. 

THE  SATURDAY  NIGHT  ENTERTAIN¬ 
MENTS  at  the  club  are  clicking.  Almost 
200  attended  the  last  get-together  with  im¬ 
promptu  and  local  theatre  entertainment. 
Eddie  White  was  m.  c.  He  scored  well.  Local 
houses  supplied  some  acts.  Everyone  had  a 
nice  time. 

SHOWING  OF  certain  pictures  at  the  Sun¬ 
day  night  tradeshows  has  resulted  in  ex¬ 
tended  playing  time.  When  some  of  the 
exhib-members  saw  “Roberta,’’  from  RKO, 
they  immediately  extended  their  time  on  it, 
and  the  same  result  has  been  experienced 
from  "Ruggles  of  Red  Gap,”  Paramount. 
Latter  show  provided  plenty  of  entertainment 
for  the  members. 


NEXT  LUNCHEON  will  be  held  March  2  7. 


Block  Booking  Is  Everyone’s  Business 


NOTHING  SEEMS  to  invite  the  public’s  attention  as  much  as  block  booking. 
Congressman  Pettengill  (Indiana)  introduced  a  bill  against  compulsory  block  book¬ 
ing.  The  Legion  of  Decency  is  interested.  So  are  clubwomen  and  others.  The 
public  senses  its  opinion.  And  once  more  it  is  plain  that  everyone  has  two  busi¬ 
nesses;  their  own  and  the  movies. 

ARE  EXHIBITORS  against  block  booking?  If  so,  how  many?  What  type  of 
exhibitor  opposes  it? 

FROM  THE  EXPERIENCE  of  this  waiter,  it  would  seem  that  a  theatre  has 
always  been  protected  if  it  bought  in  blocks,  with  a  reasonable  cancellation  privi¬ 
lege.  If,  on  the  other  hand,  theatres  are  to  be  left  at  the  mercies  of  a  handful  of 
producers  and  the  cut-throat  tactics  not  only  of  certain  of  these  producers  but  their 
own  competitors,  it  “will  be  just  too  bad”  in  a  short  time. 

DROPPING  BLOCK  BOOKING,  in  a  competitive  situation,  the  cost  of  film 
goes  up.  Mix  in  preferred  playing  time,  unreasonable  percentage,  right  to  inter¬ 
change  pictures,  unreasonable  delay  in  delivery,  with  the  added  penalty  on  the  part 
of  the  exhibitor  failing  to  notify  companies  of  their  desire  to  accept  a  picture  after 
a  certain  period  and  other  abuses,  and  the  situation  can  be  pictured. 

HERE  IS  AN  EXAMPLE.  Producer  A  makes  20  pictures.  The  first  five  are 
clucks.  The  sixth  is  an  outstanding  hit.  Consider  that  the  exhibitor  didn’t  buy  the 
first  five  but  wants  No.  6.  What  will  the  producer  do?  He  will  ask  and  get  enough 
to  cover  the  costs  of  the  five  not  purchased,  and  no  law  can  fix  price  for  him.  With 
block  booking,  an  exhibitor  could  buy  all  at  a  fair  price.  Even  if  the  first  five  were 
purchased  and  No.  6  arrives,  why,  with  a  competitor  seeking  to  buy,  can’t  the 
producer  jack  up  the  price,  anyway?  Will  block  booking’s  elimination  protect  the 
exhibitor? 

NON-COMPETITIVE  SITUATIONS  today  select  the  product  and  number  they 
want.  Elimination  of  block  booking  won’t  mean  anything  to  them. 

HOW  CAN  ANY  PRODUCER  know  what  he  will  release  through  the  year, 
prepare  a  synopsis?  True,  the  element  of  permitting  producers  to  sell  one  thing  of 
known  value,  replacing  it  with  inferior  value  is  unfair  and  should  be  eliminated. 
Exhibs  generally  buy  product  because  of  the  reputation  of  the  company’s  confidence, 
good  will,  star  value,  experience  in  the  past  and  service,  etc. 

CONGRESS  CAN’T  FIX  PRICES. 

EVERY  EXHIBITOR  would  like  to  select  the  best  from  each  company  and  not 
use  or  pay  for  the  clucks.  But  the  producer  can’t  afford  to  do  this.  There  is  no 
sense  trying  to  put  the  producer  out  of  business.  He  needs  the  exhibitor,  and  vice 
versa. 

THINK  BEFORE  DECIDING  about  block  booking.  It  is  the  exhibitor  who  is 
always  affected  by  any  change. 

DO  YOU  FAVOR  THE  ELIMINATION  OF  BLOCK  BOOKING? 

JAY  EMANUEL. 


THE  PHILADELPHIA  EXHIBITOR 


Marl5’35 


21 


THE  CODE 


Hearings  .  .  .  Decisions  .  .  .  Appeals 
.  .  .  Local  release  dates  .  .  .  Resolutions 


METRO 

Times  Square  Lady,  March  13-15. 
UNIVERSAL 

Night  Life  of  the  Gods,  March  8-14;  Notor¬ 
ious  Gentleman,  March  14-16;  Straight  from 
the  Heart,  March  6-8. 

PARAMOUNT 

Car  99;  March  12-15;  Ruggles  of  Red  Gap, 
March  8-14. 

COLUMBIA 

Let’s  Live  Tonight,  March  13-15. 
WARNERS 

Gold  Diggers  of  1935,  March  16. 


Appeals  Hearings 

Hearings  were  held  in  New  York  this  week 
on  the  appeal  of  the  Penn  A.  C.  from  the  rul¬ 
ing  of  the  local  grievance  board  on  non-theatri¬ 
cals  as  well  as  the  decision  in  the  Linker-At- 
lantic  Theatres,  Inc.,  Bridgeton  case. 

Code  Authority  committees  heard  the  appeals. 

No  Cases  Now 

Grievance  and  zoning  boards  haven’t  been 
active  of  late. 

Latter  group  is  expected  to  get  going 
shortly  when  the  Code  Authority  says  the  word. 

Meanwhile,  secretary  Basil  Ziegler,  is  pre¬ 
paring  an  analysis  of  local  cases. 


Cardinal  Dougherty  Urges 
Strong  Boycott  in  Attack 


Catholic  Prelate  Reminds 
Followers  Ban  Is  on 

Lenten  pastoral  issued  by  Cardinal 
Dennis  Dougherty  recently  to  all  Catho¬ 
lic  churches  contained  a  reminder  that  the 
ban  on  movies  was  still  on. 

Some  of  the  highlights  of  his  remarks,  read 
in  all  churches,  were: 

“Motion  pictures  as  they  have  hitherto  been, 
and  still  are,  must  be  shunned  as  occasions  of 
sin.  The  ban  will  remain  upon  them  until  they 
are  transformed,  even  though  the  Hollywood 
much-married,  much-divorced  actors  and  ac¬ 
tresses  and  the  Russian  producers  of  lascivious 
filth  and  the  theatre  owners,  who  purvey  crime 
and  sex  films,  lose  some  of  their  fabulous 
income.” 

The  pastoral  points  out  that  300,000  Catholics 
in  this  Archdiocese  have  given  written  pledges 
not  to  attend  motion  pictures  and  that  the 
campaign  also  has  received  the  support  of  many 
Protestants  and  Jews.  Continuing,  it  says: 

“A  group  of  distinguished  non-Catholic  col¬ 
lege  professors,  in  the  United  States,  made  a 
thorough  survey  of  motion  pictures  during  the 
four  years,  1929-1933. 

“As  a  result  of  their  researches,  a  volume 
has  been  published  with  the  title :  ‘Our  Movie 
Made  Children,’  by  Henry  James  Forman. 

“Moving-picture  producers  contend  that  in  their  reels 
they  set  forth  the  punishment  of  crime.  But  investi¬ 
gation  lias  shown  that  only  one-fifth  of  the  dashing 
heroes  of  gangland  shown  on  the  screen  are  there  repre¬ 
sented  as  receiving  legal  punishment  for  their  murders, 
robberies,  burglaries,  kidnapping  and  such  like  felonies. 

“The  less  said  about  sex  pictures  the  better.  In 
treating  of  them  we  are  on  thin  ice  and  must,  therefore, 
skim  over  them,  hastily  and  briefly. 

“Suffice  it  to  say  that  they  usually  hold  up  to  the 
sight  of  the  audience  seduction,  adultery,  divorce,  con¬ 
tempt  of  normal  family  life;  and  even  sometimes  un¬ 
natural  sex  crimes. 

“The  sight  of  actresses,  alluringly  gowned,  lias  cre¬ 
ated  in  the  min  dof  many  a  young  girl  a  desire  for 

dress;  and,  consequently,  a  desire  for  easy  money  with 
which  to  buy  the  dress.  Again,  by  example,  motion- 
picture  actors  and  actresses  teach  inexperienced  youths 
what  they  call  ‘the  technique  of  love-making  and  of 
sex.’  In  this  way  boys  and  girls  learn  the  most  effec¬ 
tive  way  of  securing  the  gratification  of  passion.  Parents 
may  discount  as  much  as  they  please  the  danger  to 

their  children  in  beholding  again  and  again  such  love 

and  sex  scenes;  but  let  every  father  and  mother  bear 
in  mind  that  it  is  not  possible  for  human  nature  to 
escape  bad  imaginations,  bad  thoughts,  bad  desires  when 
sex  scenes  are  so  passionataely,  vivdly  and  thrill inglv 
enacted  for  the  eyes  and  ears  of  their  children.  And 


No  Idle  Grudge 

Then  there  is  the  one  about  the 
showman  who  really  wanted  to  book 
in  a  couple  of  short  subjects  but  had 
trouble  with  his  sound  equipment  at  the 
same  time.  Therefore,  because  the 
shorts  were  recorded  by  the  same  com¬ 
pany  whose  sound  apparatus  he  was 
using,  he  refused  to  buy  the  shorts. 

Perhaps  he  doesn’t  know  that  most 
of  the  features  he  uses  are  recorded  via 
the  same  company’s  facilities. 


if  parents  will  not  believe  this,  they  can  ascertain  it 
from  the  inmates  of  reformatories  and  penal  institutions. 

“Here  we  may  add  two  other  considerations.  Crim¬ 
inal  records  show  that  the  darkness  of  the  motion-picture 
theatre  s  frequently  a  rendezvous  of  criminals  and 
degenerates,  who  strive  to  ply  their  trades  there  and 
as  if  the  moving  pictures  themselves  were  not  bad 
enough,  between  the  reels  vaudeville  shows  are  some¬ 
times  given  which  are  virtually  exhibitions  in  the  nude. 

“If  it  be  asked,  therefore,  why  a  ban  has  been  put 
on  moving-picture  theatres,  the  reply  is  that  it  has 
been  done  as  a  matter  of  conscience.  For  it  is  a 
sin  to  frequent  occasions  of  sin.’’ 


“The  Phantom  Empire ” 

Nat  Levine  emerges  with  one  of  the 
ace  serials  of  his  career  in  “The  Phan¬ 
tom  Empire,”  a  12  episode  achievement 
that  combines  the  thrills  of  a  western 
with  the  new  ideas  resting  in  the  king¬ 
dom  of  Murania,  an  empire  20,000 
feet  underground.  Frankie  Darro,  Gene 
Autry,  cowboy  star,  Betsy  King  Ross, 
Wheeler  Oakman,  Dorothy  Christy  and 
others  are  in  it  and  it’s  swell  stuff,  not 
only  for  the  kiddies,  but  for  action 
lovers. 

Autry  is  a  cowboy-radio  broadcaster, 
with  Darro  and  Ross  the  children  of  his 
partner  on  Radio  Ranch.  The  villain¬ 
ous  gang  is  headed  by  a  professor  who 
knows  of  the  lost  kingdom  of  Murania 
near  the  site  of  the  ranch  and  who 
wants  the  place  cleared  so  they  can  de¬ 
velop  their  diggings  unmolested.  The 
kingdom  of  Murania,  however,  doesn’t 
want  to  be  discovered,  so  Autry  is  im¬ 
perilled  from  two  sides.  The  electrical 
charges,  kingdom  of  Murania  and  atmos¬ 
phere  is  developed  very  well. 

The  serial  should  score  mightily.  Gold 
Medal  distributes. 


INSTALL 

RC0  VICTOR 

PHOTOPHONE  FOR 


•  A  Sound  Box-Office  Attraction 

•  Complete  Ownership 

•  A  Self-Liquidating  Investment 

PHOTOPHONE  DIVISION 

RCA  MANUFACTURING  CO.,  Inc. 

Camden,  N.  J. 

A  Radio  Corporation  of  America  Subsidiary 


22 


Marl5'35 


THE  PHILADELPHIA  EXHIBITOR 


IN  THE  SPOTLIGHT 


Nothing  escapes  the  camera.  Those  who 
enter  the  headlines  are  here  recorded  via 
the  photographic  route. 


TO  COAST.  Michael  E.  Balcon, 
production  head  GB,  and  Arthur  A. 
Lee,  vice-president,  have  gone  to 
the  coast  and  Hollywood  where 
they  plan  to  arrange  for  an  inter¬ 
change  of  stars. 


STRIKING  WINDOW.  Here  is  how 
Masterpiece  exchange  is  ballying 
“Secrets  of  Chinatown,’’  latest  ex¬ 
ploitation  thriller,  via  a  striking 
window  display. 


HAMMOND  CREATION.  Captain 
Earle  Hammond  thought  this  up 
for  “Sequoia.”  Bally  on  the  Metro 
show  is  available  for  all  exhibitors. 


FISH  STORY.  Frank  A.  “Shorty” 
Krueger,  RKO  Lincoln  Theatre, 
Trenton,  spent  5  weeks  at  Ft.  Lau- 
erdale,  Florida,  caught  a  sailfish. 

LEADS 
DRIVE. 
Etta  Segall,  FD 
booker,  has 
been  commis¬ 
sioned  by  ex¬ 
change  chief 
Sam  Rosen  to 
lead  the  Harry 
H.  Thomas 
May  Month 
Drive  for 
dates.  She 
promises  sur¬ 
prises  for  ex¬ 
hibitors.  Prizes 
will  be  given. 


BUSY.  Eddie  Sherman,  leading  in¬ 
dependent  vaudeville  booker,  is 
having  one  of  his  most  active  sea¬ 
sons  in  years. 


ADDS  MORE.  Cities  Theatres,  Inc., 
with  Bill  Heenan  at  the  helm,  plans 
to  add  several  theatres  to  its  list 
shortly.  Contracts  have  been 
signed,  with  announcement  within 
a  fortnight.  Heenan  has  made  quite 
a  success  of  his  post  as  operator, 
through  hard  work  and  good  judg¬ 
ment. 


ASSISTING.  Ted  Schlanger  is  as¬ 
sistant  to  Joseph  Bernhard,  general 
manager,  Warner  Theatres.  Schlan¬ 
ger  is  making  his  headquarters 
here  supervising  work  of  Dave 
Weshner,  Adelmo  Vanni,  Leonard 
Schlesinger,  Herb  Copelan.  He 
plans  to  move  his  family  here  in 
the  fall.  Schlanger  is  active  on  the 
job,  and  has  renewed  many  ac¬ 
quaintances. 


THE  PHILADELPHIA  EXHIBITOR 


Marl5'35 


23 


Heard  In' 


w 


ILMINGTON 


No  Hat 
From  Lewis 


E.  I.  Lewis,  manager,  Queen,  Wilmington, 
Warner  theatre,  takes  his  hat  off  to  none 
of  them  now.  He  says  the  Queen  is  the 
ace  house  of  Wilmington  from  a  box  office 
point  of  view. 

Ben  Schindler,  manager,  Avenue,  is  plan¬ 
ning  a  lot  of  painting  and  minor  decora¬ 
tions. 

Warner  theatres  were  all  set  for  a  visit  of 
Ted  Schlanger,  but  he  failed  to  show  up 
with  A.  J.  Vanni,  zone  manager. 

Kenneth  Shelin,  usher.  Park,  has  been  pro¬ 
moted  to  doorman,  and  Harry  Yeeny  has 
been  taken  on. 

Morton  Levine,  Opera  House,  is  mighty  well 
satisfied  with  his  new  frames. 

Jimmy  Kearney,  Queen  assistant,  is  thinking 
in  terms  of  baseball  again,  and  with  the 
support  and  encouragement  of  his  boss, 
E.  I.  Lewis,  he  expects  to  put  a  real  base¬ 
ball  team  in  the  field  soon. 

Dick  Hayden,  doorman,  Arcadia,  who  has 
organized  an  orchestra  has  had  two  tough 
breaks. 

Manager  Lewis,  Queen,  has  tacked  up  a 
painting  of  a  Boston  bulldog  his  young 
son  made. 

Harry  Jarrell,  popular  doorman  and  veteran, 
Wilmington  theatres,  is  back  again  at  the 
Savoy. 

Miss  Rose  Wharram,  box  office  girl,  Queen, 
is  on  the  sick  list  and  pretty  Rose  Caulk  is 
beaming  smiles  over  the  sheckles. 

Lew  Black,  manager,  and  assistant,  W.  R. 
McClintock,  have  just  about  done  the 
Arcadia  over  again  inside,  and  a  mighty 
fine  job  it  is. 

Mrs.  Frances  Merchant,  motion  picture  editor, 
News-Journal  Company  is  running  a  col¬ 
umn  once  a  week  now,  entitled  Cinema 
Slants. 

Mrs.  Edmund  Barsham,  Women’s  Club  Mo¬ 
tion  Picture  chairman,  also  keeps  up  her 
weekly  column. 

Earl  G.  Finney,  manager.  Savoy,  seems  to  be 
able  to  hold  his  own. 

Overheard  W.  R.  McClintock,  assistant  man¬ 
ager,  Arcadia,  give  some  pretty  serious 
warning  about  doormen,  ushers  and  box 
office  employes  chewing  gum. 

Dwight  VanMeter  has  been  shifted  from  the 
Aldine,  Wilmington,  to  Reading,  to  man¬ 
age  the  Astor. 

National  Safety  Council  safety  rallies  were 
held  at  the  Aldine,  March  3.  Metroooli- 
tan  Life  Insurance  Company’s  short  “Once 
Upon  a  Time,"  a  safety  propaganda  comic 
was  shown  with  the  regular  programs  of 
the  Aldine  and  the  Arcadia. 

Leon  Tebbens,  Queen  doorman,  is  just  itch¬ 
ing  for  the  baseball  season. 

Edman  Devenney.  acting  manager,  Aldine, 
nut  on  an  art  float,  5. 000  tabloids,  and  a 
half-page  “ad”  for  “Roberta,”  which  got 
off  for  a  splendid  start. 


Checkers  Seen 


It  is  reported  that  the  state  adminis¬ 
tration  intends  to  use  the  checker  system 
to  see  that  various  taxes  are  paid,  if  and 
when  they  are  made  a  law.  Theatres 
would  be  included,  if  the  bill  becomes  a 
law.  This  would  give  some  houses  two 
sets  of  checkers. 


BETWEEN  THE  PARAGRAPHS 


RESOLUTIONS  PREDOMINATE  MPTOA  MEETING 

Once  again,  a  long  list  of  resolutions,  including  practically  every¬ 
thing  the  MPTOA  has  battled  for  in  the  past  several  years,  was  the 
highlight  of  the  MPTOA  convention.  Socially,  it  must  be  admitted,  the 
affair  topped  all  others  of  the  past,  New  Orleans  being  a  hospitable 
city.  If  the  20%  cancellation  privilege  ever  comes  through,  the  con¬ 
vention  may  be  called  a  success.  No  one,  even  opposing  exhibitor 
factions,  would  deny  the  body  credit  if  this  were  secured. 

COLUMBIA  CREDIT  WELL  EARNED 

Columbia  drew  the  lion’s  share  of  laurels  in  the  Academy  of  Arts 
and  Science  voting  and  no  one  will  deny  that  “It  Happened  One 
Night”  was  the  sort  of  picture  that  was  bound  to  profit  the  company 
not  only  from  the  financial  side  but  otherwise. 

One  might  find  fault  with  the  selection  of  the  best  actor  and  best 
actress.  Clark  Gable’s  gift  for  comedy  was  found  in  “It  Happened 
One  Night”  and  put  to  work  to  good  result.  Ditto  for  Claudette  Col¬ 
bert.  But  Bette  Davis’  performance  in  “Of  Human  Bondage”  was 
more  of  an  acting  performance,  considering  that  she  not  only  had  to 
turn  in  a  good  characterization  but  also  had  to  make  it  good  enough 
to  top  some  of  the  unfortunate  parts  she  had  been  given  before.  Gable 
may  be  a  box  office  draw,  a  pleasant  personality  and  everything  they 
say  of  him,  but  there  are  some  other  good  actors  in  the  film  colony, 
as  well. 

Frank  Capra  finally  came  into  his  own  and  deservedly.  He  didn’t 
need  an  Academy  award  to  get  himself  classed  as  a  swell  director, 
most  of  the  industry  knowing  his  prowess  without  the  official  sanction. 

Walt  Disney,  too,  deserved  his  laurels.  Even  if  “The  Tortoise 
and  the  Hare”  isn’t  as  good  as  some  of  his  others,  the  Disney  creations 
are  the  best  in  their  field. 

The  bow  in  the  direction  of  Robert  Riskin  was  proper,  too.  More 
and  more,  good  adapting  and  writing  are  being  given  credit.  Riskin 
has  long  been  in  the  front  row. 

COPYRIGHT  VIOLATION  SLASH  IN  SIGHT 

Exhibitors  who  “innocently”  violate  the  copyright  laws  may  only 
have  to  pay  $100  a  violation  instead  of  $250  if  the  bill  being  formulated 
by  the  state  department  is  passed  after  being  introduced.  The  change 
is  included  in  a  revision  of  the  copyright  laws,  which,  because  of  inter¬ 
national  complications,  is  being  handled  by  the  state  department. 

The  question  is,  how  many  exhibitors  “innocently”  violate  the 
copyright  laws?  True,  there  may  be  some,  but  the  “innocent”  ones 
rarely  are  prosecuted.  It  is  the  constant  offender  who  becomes  the 
thorn  in  the  side  of  the  exchange.  He,  at  least,  may  be  happy  over  the 
change  from  $250  to  $100. 

COAST  REVIEWS  ARE  CUT  DOWN 

Not  all  companies  are  continuing  their  policies  of  reviewing  pic¬ 
tures  on  the  coast.  One  time,  practically  every  show  was  previewed 
out  there  for  the  trade,  but  now  the  practice  has  been  checked  by  at 
least  two  companies. 

While  the  real  reason  hasn’t  been  announced,  some  in  the  trade 
avow  that  the  ones  which  aren’t  previewed  come  under  the  heading  of 
“dogs.”  This  may  not  be  the  truth,  but  it  seems  that  the  unpreviewed 
coast  shows  hit  a  lower  standard  than  the  others  which  are  shown. 

WATCH  THE  ACCENTS 

At  least  one  super-special  fell  below  expectations  this  season  be¬ 
cause  the  dialogue  was  so  heavily  clothed  in  foreign  accents  that 
general  audiences  were  unable  to  understand  it.  The  picture  had  a 
famous  story,  a  well-known  female  star,  good  support,  intelligent 
direction,  was  released  at  the  peak  of  a  holiday  season.  Receipts  were 
spotty,  whereas  they  should  have  been  terrific. 

The  only  suitable  alibi  seemed  to  be  the  accent  in  dialogue,  and 
this  really  appears  to  be  the  truth,  rather  than  just  another  excuse. 

It  is  all  very  well  to  reach  for  authenticity  in  backgrounds,  etc., 

but  too  much  of  it  will  react  unfavorably.  TT^. 

7  HOBART  MANN 


24 


Marl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Short  Short  Seal 

As  of  March  15,  1935,  the  code 

approval  will  appear  in  a  new  and 
briefer  form  on  short  subjects.  Official 
seal  of  the  Motion  Picture  Producers 
and  Distributors  of  America  with  the 
WOrd  “approved”  and  the  certificate 
number  will  be  shown  on  an  introduc¬ 
tory  frame,  instead  of  being  shown  on 
a  separate  frame  as  at  present. 

Etta  Segall  Takes 
Charge  of  FD  Drive 


Mrs.  Arthur  Goldsmith  Re-appointed 

Mrs.  Arthur  Goldsmith  has  been  reappointed 
chairman  of  the  Motion  Picture  Division  of  the 
Federation  of  Women's  Clubs.  She  was  very 
active  during  her  term  in  office,  bringing  about 
a  better  understanding  between  exchanges,  ex¬ 
hibitors  and  women's  groups. 

The  new  president  of  the  Federation  of 
Women’s  Clubs  is  Mrs.  W.  Childs  Hodgens, 
interested  in  church  work  and  Salvation  Army. 
A  Cynwyd  resident,  she  has  no  affiliations. 


Filmtone  Meets 

A  special  meeting  has  been  called  of  the 
stockholders  of  Filmtone  Corporation  for 
March  25  at  Wilmington,  Del.,  to  vote  on  the 
advisability  of  dissolving  company  and  to  ratify 
all  of  the  acts  of  the  officers  and  directors  since 
the  special  meeting,  September  20,  1930. 


“Matchmaker”  Ready 

Worldkino  Corporation  has  purchased  the 
United  States  and  Canadian  rights  to  a  Jewish 
picture  called  “The  Matchmaker”  based  on  the 
novel  Menachem  Mendel  by  the  known  Jewish 
humorist  Sholom  Aleichem.  This  is  the  second 
motion  picture  which  the  Soviet  Government 
produced  from  the  novels  of  the  said  humorist. 

Musical  Moods  Honored 

Of  all  the  short  subjects  that  have  been  pro¬ 
duced  within  the  last  year  the  National  Board 
of  Review  selected  four  of  the  “Musical 
Moods”  produced  by  Audio  Productions,  Inc. 
and  distributed  by  First  Division  Exchanges, 
Inc.,  as  films  to  be  shown  at  the  special  pre¬ 
view  before  the  board  members  and  guests  at 
their  annual  conference  at  the  Hotel  Pennsyl¬ 
vania,  March  8. 


FD  Booker  Given  Complete  Reign 
by  Manager  Rosen 

Etta  Segall,  First  Division  booker,  is 
in  complete  command  of  the  annual  Harry 
H.  Thomas  Drive  for  Dates  during  May. 

Manager  Sam  Rosen  has  given  her  command 
of  the  date  getting  crew  with  a  new  peak 
certain  to  be  reached. 

Miss  Segall  explains  that  for  the  first  time 
in  history,  exhibitors  will  be  able  to  win  hand¬ 
some  prizes  for  giving  dates.  When  an  exhibi¬ 
tor  gives  a  date,  he  will  get  a  numbered  ticket. 
For  each  date,  he  gets  a  ticket.  Finally,  when 
all  dates  are  in,  the  awards  will  take  place, 
allowing  every  exhibitor  an  opportunity  to  win 
something. 

Her  idea  will  be  nationalized  by  the  com¬ 
pany  and  result  in  her  getting  credit  for  it. 
In  other  words,  by  giving  dates  to  the  exchange, 
the  exhibitor  books  the  picture  and  puts  himself 
in  a  position  to  receive  an  award. 

Definite  details  will  be  available  later. 


Typhoon  Bows  In 

Typhoon  Air  Conditioning  Co.,  Inc.,  an¬ 
nounces  the  opening  of  a  Philadelphia  office  at 
1239  Vine  Street. 

Philadelphia  office  will  handle  all  business  for 
Eastern  Pennsylvania,  New  Jersey  (south  of 
Trenton),  Delaware,  Maryland  and  District  of 
Columbia. 

Charles  S.  Dingleman,  formerly  chief  engi¬ 
neer,  Stanley  Company  of  America,  will  be  in 
charge  of  the  local  office.  He  has  been  ac¬ 
tively  connected  with  theatre  construction  for 
the  last  fifteen  years.  Having  been  associated 
with  most  of  the  air  conditioning  work  which 
has  been  done  in  this  territory,  he  is  particu¬ 
larly  qualified  to  be  of  assistance  to  exhibitors 
in  the  selection  of  the  proper  type  of  air  condi¬ 
tioning  equipment  and  system. 

Typhoon  Air  Conditioning  Co.  needs  no  in¬ 
troduction  to  the  exhibitors,  having  been  ac¬ 
tively  engaged  in  the  ventilating  and  air  condi¬ 
tioning  business  for  the  last  20  years.  Among 
their  many  installations  of  iced  air  condition¬ 
ing  equipment  the  following  installations  were 
recently  made  in  this  territory :  Broadway 
Theatre,  Camden ;  Colonial  Theatre,  South 
Philadelphia ;  Midway  Theatre,  Philadelphia ; 
Grange  Theatre,  Philadelphia.  Company  has 
also  been  awarded  the  contract  for  the  now 
being  built  Bromley  Theatre,  Philadelphia.  Sev¬ 
eral  other  installations  have  recently  been  con¬ 
tracted  for  in  this  vicinity. 


ONE  OF  SEVERAL 


// 


// 


Write  NOW  for  complete 
details  or  call  in  the  nearest 
representative  of  the 
National  Theatre  Supply  Co. 


HOT 
OFFERINGS 


Don’t  buy  your  seating  equipment 
until  you  have  complete  details 
of  the  several  new  theatre  chairs 
recently  brought  out  by  IRWIN! 
They’re  all  hot  numbers,  having 
exceptionally  attractive  aisle 
standards  of  modified  modernistic 
design.  The  one  sketched  at  the 
left  has  full  upholstered  back, 
spring-to-edge  seat  6  inches  thick. 
All  are  available  in  a  wide  variety 
of  colors  and  coverings,  permitting 
highly  attractive  and  thoroughly 
individual  effects.  Priced  for 
sound  economy. 

Indirect  Ball-Bearing 
Compensating  Hinge 

This  hinge,  developed  after  many  months  of 
research  and  exhaustive  tests  is  made  ex¬ 
clusively  of  steel  to  eliminate  breakage  and 
is  beyond  the  shadow  of  a  doubt,  the  finest 
hinge  of  the  indirect  type  used  on  any  the¬ 
atre  chair  today. 


IRWIN  SEATING  COMPANY 

GRAND  RAPIDS,  MICH. 

Distributed  by  NATIONAL  THEATRE  SUPPLY  CO. 

ALL  PRINCIPAL  CITIES 


THE  PHILADELPHIA  EXHIBITOR 


Marl5'35 


25 


Brodsky  Active 

Harry  Brodsky,  theatre  decorator,  with 
offices  on  Walnut  Street,  advises  that  contrary 
to  certain  reports,  he  was  responsible  for  deco¬ 
ration  of  the  Gerson  Overbrook  Theatre. 
Brodsky  also  completed  the  Westmar  Theatre, 
Norristown,  and  is  now  working  on  the  Ideal 
Theatre  and  over  a  dozen  residences  in  the 
Philadelphia  suburbs.  He  also  painted  the 
Variety  Clubhouse,  Rittenhouse  Square. 


Delaware  Charters 

Seager  Theatres  Corporation.  To  conduct  and  carry 
on  the  business  of  theatrical  properties. 

Seager  Realty  Corporation,  Inc.  Conduct  places  of 
amusement. 

J.  E.  Rose,  Inc.  Operate  amusement  parks,  dancing 
pavilions,  theatres,  play  houses. 

St.  Cloud  Theatre  Corporation.  Conduct  theatres, 
opera  houses,  amusement  parks. 


S 
A 
F 
E 
T 

y 


ERVING  theatre  needs  with 
a  knowledge  of  theatre 
business. 


SSISTING  theatre  owners  with 
a  staff  of  trained  clerks  and 
office  files.  No  missouts. 

REEING  theatre  owners  of  the 
worry  that  they  may  have 
forgotten  part  of  their  show. 

FFICIENTLY  operating  the  larg¬ 
est  film  delivery  service  in 
the  world. 

A  KING  CARE  of  every 
possible  need  in  the  delivery 
of  film. 


I  EL  DING  the  epitome  of 
safety,  service  and  effici¬ 
ency  at  a  minimum  cost. 


HORLACHER 

DELIVERY  SERVICE,  Inc. 

1228  Vine  Street,  Philadelphia 

NEW  YORK 
SCRANTON 
BALTIMORE 
WASHINGTON 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


Another  Horlacher  Service 

LARRY  DAILY,  Notary  Public 

The  only  one  on  Vine  Street  .  .  At 
your  service  any  time  during 
business  hours. 


Salaries  Up  Again 

Peak  salaries  again  cropped  into  the 
headlines  recently  when  it  developed 
that  Jack  Benny  is  in  the  $10,000  a 
week  class  for  personal  appearances 
and  Gracie  Fields,  English  star  soon  to 
appear  here  in  FD-distributed  pictures, 
was  offered  $750,000  for  one  year’s 
work,  tops  over  any  Hollywood  salary. 

It  only  goes  to  show  there  was  never 
any  depression  for  the  stars. 


IN  CONGRESS 


H  ouse:  March  6 

BILL  (H.  R.  6472)  to  prohibit  and  to 
prevent  the  trade  practices  known  as  “com¬ 
pulsory  block-booking  and  blind-selling”  in 
the  leasing  of  motion  picture  films  in  inter¬ 
state  and  foreign  commerce:  Samuel  B.  Pet- 
tengill  (Democrat,  Indiana).  Referred  to 
the  Committee  on  Interstate  and  Foreign 
Commerce. 

H  ouse:  March  7 

BILL  (H.  R.  6507)  to  regulate  the  trans¬ 
portation  in  interstate  commerce  of  moving 
picture  films  showing  or  representing  profes¬ 
sional  prize  fights,  and  for  other  purposes: 
James  L.  Quinn  (Democrat,  Pennsylvania). 
Referred  to  the  Committee  on  Interstate  and 
Foreign  Commerce. 

H  ouse:  March  8 

BILL  (H.  R.  6536)  to  repeal  the  act  en¬ 
titled  "An  act  to  prohibit  the  importation 
and  the  interstate  transportation  of  films  or 
other  pictorial  representations  of  prize  fights, 
and  for  other  purposes'  :  James  L.  Quinn 
(Democrat,  Pennsylvania).  Referred  to  the 
Committee  on  Interstate  and  Foreign  Com¬ 
merce. 


New  Wilkes-Barre  House 

Comerford  Amusement  Company  is  plan¬ 
ning  a  new  $125,000  theatre  to  replace  the  Hazle 
Street  house,  according  to  announcement  of  M. 
B.  Comerford.  Work  is  expected  to  be  started 
within  two  months,  so  the  place  will  be  ready 
for  occupancy  in  the  fall  or  early  winter. 

Hazle  Street  house,  located  in  the  Newtown 
section  of  the  city,  was  built  a  quarter  of  a  cen¬ 
tury  ago.  Program  calls  for  the  razing  of  the 
present  house  and  two  adjacent  frame  double 
blocks  and  business  places. 

New  theatre  will  be  of  brick  and  limestone 
with  a  frontage  of  125  feet  on  Hazle  Street. 
The  house  will  have  a  seating  capacity  of  1,200 
twice  that  of  the  present  structure. 


Opposes  Censorship 

Rev.  Thomas  L.  Harrison,  rector, 
Church  of  St.  Luke  and  the  Epiphany, 
here,  at  the  recent  conference  of  the 
National  Board  of  Review  in  New  York 
City,  opposed  censorship  on  general 
grounds,  although  he  predicted  in¬ 
creased  censorship  throughout  the 
nation. 

Mayor  La  Guardia,  New  York,  said 
that  the  best  censorship  of  motion  pic¬ 
ture  is  the  censorship  of  the  box  office. 


No  Delaware  Sunday 

While  the  Sunday  football  and  baseball  bill 
of  Representative  Brogan  introduced  in  the 
General  Assembly  at  Dover,  Del.,  has  been 
given  a  favorable  report,  other  Brogan  bill, 
calling  for  a  possible  referendum  on  Sunday 
movies,  which  was  reported  favorably  has  been 
called  back,  and  from  all  reports,  seems  dead. 

It  seems  that  Representative  Paskey  of  the 
committee  that  signed  the  favorable  report  had 
made  a  campaign  promise,  so  the  story  goes, 
that  he  would  oppose  Sunday  movies.  As  he 
relates  the  story  to  his  colleagues,  bills  were 
coming  through  him  too  fast  one  day  and 
among  them  was  the  Sunday  movie  referendum 
bill  which  would  give  incorporated  towns  a 
right  to  hold  a  referendum  election  on  the 
opening  of  theatres  after  2  o’clock.  After  he 
signed  the  bill,  so  his  explanation  is  said  to  go, 
he  was  reminded  of  his  “mistake.” 


Movies  and 

CANDY- 

Still  the  same  thrill  supreme 
to  young  and  old 

Keep  it  so- — By  giving  them 

"America's  Best  Candy" 
through  a 

BERLO 

CANDY  VENDOR 

Your  patrons  expect 
this  convenience 

DO  NOT  DISAPPOINT  THEM 

*  *  *  (F-l-a-s-h)  *  *  * 

Berio  Installations  Made  in 
Finishes  to  Harmonize  with 
Your  Interior 


BERLO 

VENDING 

COMPANY 

1518  N.  Broad  St.,  Phila. 

POPLAR  6011 

Specializing  in  Candy 
Vending  Equipment 
for  the  Theatre  Trade! 


NEW  YORK  BALTIMORE 

SCRANTON  WASHINGTON 

ALLENTOWN  CLEVELAND 

PITTSBURGH  CINCINNATI 


26 


Marl5’35 


THE  PHILADELPHIA  EXHIBITOR 


BETTER  MANAGEMENT 


Tested  ideas  .  .  .  Suc¬ 

cessful  merchandising  .  .  . 
Stunts  that  are  proven. 


High  School  Reviews 

“We  cannot  fight  the  motion  pictures. 
We  cannot  ignore  them.  Since  they  are 
an  educational  medium  it  is  up  to  the 
schools  to  make  them  an  educational 
medium  for  good.” 

This,  in  brief,  is  the  credo  of  M.  David 
Hoffman,  head  English  department, 
Simon  Gratz  High  School,  which  has 
just  inaugurated  a  new  film  project. 
This  includes  reviewing  all  first  run 
motion  pictures  and  publishing  esti¬ 
mates  of  them  in  the  school  paper, 
“The  Spotlight”;  displaying  in  the 
school  library  and  on  the  bulletin  board 
book  jackets  and  posters  of  screen  plays 
scheduled  for  future  showings  and  post¬ 
ing  on  bulletin  boards  titles  of  pictures 
recommended  by  the  faculty  to  the  stu¬ 
dents. 


"Sequoia" 

Reading 

Robert  H.  Suits,  Loew's,  Reading,  plugged 
“Sequoia"  successfully  with  a  circus  animal 
cage,  with  two  bear  cubs,  a  mountain  lion 
and  a  deer  inside,  the  cage  and  truck  being 
parked  directly  in  front  of  the  theatre.  Suits 
promoted  as  an  essay  contest  on  Sequoia 
in  the  city’s  public  schools,  and  the  animal 
caravan  was  taken  to  many  schools,  junior 
and  senior  high,  as  well  as  into  the  populous 
suburbs.  Much  good  publicity  was  obtained 
from  a  visit  by  the  "Sequoia”  caravan  direc¬ 
tors’  visit  to  the  Reading  Public  Museum 
and  Art  Gallery. 

York 

Shoe  store  helped  Cleon  Miller,  Strand, 
plug  “Sequoia,”  making  up  a  special  window 
display  on  Jean  Parker’s  endorsement  of  a 
brand  of  shoes,  and  calling  attention  in  the 
window  and  in  special  newspaper  copy  that 
she  is  starring  in  the  picture.  Miller  is  giving 
his  stage  shows  a  special  plug  having  the 
stars  of  the  shows  present  short  programs 
over  the  local  radio  station. 


Booking  Theatres 
Everywhere 

Honest  ::  Reliable 
Conscientious 
Service 

EDWARDSHERMAN 

VAUDEVILLE  AGENCY 

Real  Estate  Trust  Bldg. 
PHILADELPHIA 

Pennypacker  7595 

MAYFAIR  THEATRE  BLDG.,  NEW  YORK 
BR.  9-1905 


Short  Girls  Given  Big 
Bally  by  Earle  Theatre 

Bill  Haynes,  manager,  Earle  Theatre, 
and  Artie  Cohn,  publicity  chieftain, 
rigged  up  plenty  of  stunts  when  they 
played  the  Vitaphone  girls,  who  cur¬ 
rently  appear  in  a  lot  of  Warners’ 
Vitaphone  shorts. 

Here  are  some  of  the  tieups: 

Special  Trailer - Used  a  week  in  advance, 

it  boosted  the  appearance  of  the  girls, 
showed  shots  from  pictures,  included  clips  of 
shorts  in  which  Roscoe  Ates  (also  on  bill) 
appeared. 

Sashes  for  Service  Staff - These,  worn 

across  the  chest,  plugged  the  appearance. 

Western  Union  Tieup - Telegrams  came 

in  from  Warner  stars  praising  the  booking. 
Tele  gram  from  Jack  Warner  was  included. 
Used  for  lobby  display. 

Lobby  stage  effect — Cutout  paintings  plug¬ 
ged  the  appearance  in  the  lobby,  with  a 
background  of  stars. 

Cutouts,  cards,  bannered  bus,  tieups  with 
department  store,  for  modelling,  with  the 
Homemakers  Club,"  with  the  store  adver¬ 
tising  the  appearance,  appearance  at  WCAU 
for  publicity  purposes,  fashion  tieup,  "Daily 
News”  Fortunescope  picture,  breakfast  at  a 
local  donut  store,  at  a  local  restaurant,  Max 
Factor  tieup,  interviews  for  Ates,  swell  breaks 
in  local  dadies,  plenty  of  radio  interviewing 
and  plugs  by  local  columnists  helped  make 
the  appearance  a  banner  one  and  speaks  well 
for  Haynes  and  Cohn. 


"Woman  in  Red" 

Harrisburg 

For  “The  Woman  in  Red,”  Colonial  The¬ 
atre,  Harrisburg,  manager  Harry  Lambert 
utilized  the  services  of  one  of  his  cashiers 
who  happens  to  be  an  equestrienne  of  unus¬ 
ual  ability.  Equestrienne  pressed  into  serv¬ 
ice  was  Mrs.  Henrietta  Arnold,  who  has  won 
many  ribbons  and  cups  at  horse  shows. 
Dressed  in  red,  she  attracted  unusual  atten¬ 
tion,  riding  gracefully  over  city  streets  on  a 
spirited  horse. 

Steamers  advertising  the  picture  were 
worn  by  horse  and  rider.  Mrs.  Arnold, 
however,  wishing  to  hide  her  identity,  wore  a 
mask,  and  insisted  that  her  name  should 
not  be  used  in  newspapers. 


“ Roberta ”  Broadcast 

WCAU,  local  CBS  outlet,  has  inaugu¬ 
rated  a  new  form  of  motion  picture  re¬ 
views. 

“Roberta”  was  the  first  picture  used, 
with  the  plug  valuable  to  exhibitors  and 
the  trade  generally. 

Announcer  introduced  Powers  Gour- 
aud,  WCAU  stage  critic,  who  talked 
about  the  opening  of  the  picture  at  the 
Boyd.  Excerpts  from  the  picture  fol¬ 
lowed  with  plugs  for  the  songs.  Gouraud 
spoke  between  shots,  with  the  15  min¬ 
ute  broadcast  finishing  off  with  one  of 
the  musical  numbers. 


On  Kid  Shows 


There  is  a  growing  practice  of  chil¬ 
dren  taking  their  lunch  to  theatres  on 
Saturdays  and  spending  the  whole  or 
greater  part  of  the  day  staying  for  two 
or  even  three  performances.  Morton 
Levine,  manager,  Grand  Opera  House, 
Wilmington,  has  some  interesting  and 
well  thought  out  ideas  on  the  problem. 
H  is  house  gets  an  average  of  about  1700 
kids  on  Saturdays,  and  he  estimates  that 
1,000  of  them  stay  for  two  shows,  and 
that  300  of  them  stay  for  three  or 
probably  more. 

“Morty”  believes  in  letting  them  have 
their  fill,  so  to  speak.  He  is  pretty  sure 
some  of  them  impose  upon  him,  but  in 
the  long  run,  he  figures  it  is  a  better 
plan  than  giving  them  a  regular  chil¬ 
dren’s  morning  matinee  and  then  clos¬ 
ing  up  for  awhile  to  get  rid  of  them. 


O'Rear  Gets  Behind  "Car 
99"  in  Harrisburg  Area 

Here’s  how  Jack  D.  O  Rear,  man¬ 
ager,  Majestic,  Wilmer  and  Vincent 
theatre,  Harrisburg,  got  a  break  when 
“Car  99”  ran  at  his  theatre. 

For  months  Harrisburg  newspapers  had 
been  carrying  accounts  of  purchase  of  two- 
way  radio  equipment  for  Harrisburg  Police 
Department.  Each  new  step,  from  the  time 
Ha  rrisburg  officials  visited  another  city  to  in¬ 
spect  two-way  radio  equipment  until  its  in¬ 
stallation  in  Harrisburg  Police  Department 
was  covered  in  detail  by  the  Harrisburg 
papers. 

Just  when  excitement  in  the  city  was  at 
its  greatest  pitch  over  installation  of  the  new 
police  radio  system  and  newspapers  were 
playing  it  to  the  limit,  manager  O’Rear  an¬ 
nounced  arrival  at  Majestic  of  “Car  99.” 

It  was  easy  for  Jack  to  obtain  agreement 
with  heads  of  all  police  departments  to  have 
their  men  attend  a  special  pre-showing  of 
"Car  99”  at  his  theatre  as  his  guests.  City 
police.  State  Constabulary,  State  Highway 
Patrol,  sheriffs,  constables  and  Federal  and 
State  enforcement  agents  and  their  families 
were  invited  to  the  pre-showing. 


years’  experience— 
behind  every  register 


For  50  years  General  Register  Corpo¬ 
ration  and  associated  companies  have 
been  designing  and  building  cash  con¬ 
trol  equipmenYfor  the  theatre,  carrying 
an  unqualified  two  year  guarantee  on 
all  registers. 

Representation  in  all  key  cities. 


GENERAL  REGISTER 
CORPORATION 

1540  Broadway,  New  York 


THE  PHILADELPHIA  EXHIBITOR 


Marl5'35 


27 


Good  Pointers  in  Ad 
Talks  at  Convention 

Three  advertising  managers  of  na¬ 
tional  companies  gave  some  helpful 
hints  to  exhibitors  attending  the 
MPTOA  convention  in  New  Orleans. 

Some  of  the  remarks  were: 

Charles  McCarthy,  Fox: 

Sell  Stars 

Development  of  new  personalities  and 
maintaining  present  ones  makes  proper  ad¬ 
vertising  essential.  The  life  of  a  star  is 
short.  Protect  them  with  the  proper  form  of 
advertising. 

S.  Charles  Einfeld,  Warners-First  National: 

An  unwritten  part  of  every  contract  is  the 
expectation  that  proper  treatment  and  hand¬ 
ling  should  be  given  all  pictures.  Home  office 
service  is  at  the  command  of  exhibitors  but 
theatremen  should  be  specific.  It  is  the  rare 
exception  when  the  exhibitor  asks  for  co¬ 
operation.  Millions  are  spent  to  give  theatre- 
men  service. 

Dailies  Important 

Newspapers  have  become  very  important. 
Contacting  the  newspaper  of  each  town 
should  be  part  of  the  exhibitor’s  job.  War¬ 
ners  believe  in  newspaper  reader  interest. 

Robert  Gilham,  Paramount: 

Our  ad  departments  are  service  depart¬ 
ments.  Exhibitors  should  suggest  ideas.  Not 
enough  constructive  criticism  and  suggestions 
come  into  the  field  and  into  the  trade  papers. 


"Ruggles" 

Harrisburg 

Ruggles  of  Red  Gap’’  suggested  to  Man¬ 
ager  Ha  rry  Lambert,  Colonial  Theatre,  Har¬ 
risburg,  when  picture  opened  at  his  house, 
an  "old  gang”  comedy  quartet  for  street 
exploitation.  Harry  enlisted  the  services  of 
a  quartet  and  wanted  a  bar  at  which  he 
would  have  had  them  pose  while  singing  in 
front  of  his  theatre,  but  someone  advised  him 
exhibition  of  the  bar  may  bring  down  the 
wrath  of  the  city’s  prohibitionists  upon  his 
strong  shoulders.  So  Harry  changed  his 
plans,  and  instead  of  a  bar  for  his  quartet  he 
had  them  travel  the  city  streets,  dressed  in 
comic  costumes,  on  a  water  wagon! 


Selling  Band 

Reading 

A  publicity  stunt  that  would  have  been 
better  if  it  had  been  pulled  several  days  in 
advance  was  chalked  up  to  Cal  Lieberman, 
Reading,  Astor  manager.  Reading  "Times” 
ran  a  story  describing  how  Huey  Long, 
Louisiana  Kingfish,  once  conducted  the  Melo- 
Dears,  orchestra  of  I  7  girls,  at  the  Astor, 
when  they  played  in  Washington. 


Koff  Scores 

Mel  Koff,  demon  of  Ma  reus  Cook,  has  been 
scoring  in  the  bally  field. 


“Gold  Diggers" 

Philadelphia 

Stanley  Theatre,  here,  before  showing 
trailer  on  "Gold  Diggers,”  darkened  stage, 
had  two  chlorines  pull  aside  curtains  and 
then  flashed  on  trailer.  Effect  was  good, 
aided  by  color  decorative  effect.  Trailer,  in¬ 
cidentally,  scores. 


"Whole  Town’s  Talking" 

Columbia’s  exploitation  department  has 
closed  a  contract  with  the  Chevrolet  Motor 
Company,  whereby  Columbia  has  acquired  7 
of  the  latest  1935  model  Chevrolets  for  prize 
distribution  in  connection  with  the  national 
exploitation  campaign  of  “The  Whole 
Town’s  Talking.”  Five  of  these  motor  cars 
will  be  prizes  in  a  national  newspaper  essay 
contest,  and  two  will  be  awarded  to  exhibi¬ 
tors. 

Contest  opened  March  I  and  will  close 
July  I.  The  subject  of  the  essay  will  be 
’Why  is  the  Whole  Town  Talking  About  the 
New  Chevrolet?”  Answers  not  to  exceed 
1  00  words  or  less  than  ten. 

Two  Chevrolet  prizes  will  go  to  the  ex¬ 
hibitors  who  display  the  best  campaign  on 
"The  Whole  Town’s  Talking.”  Chevrolet 
dealers  will  work  in  conjunction  with  the 
theatre  owners  throughout  the  country. 


"Gold  Diggers" 

Wilmington 

Edman  Devenney,  acting  manager,  Aldine, 
Wilmington,  framed  up  his  campaign  for 
Warner’s  new  ’Gold  Diggers”  film  like  a 
veteran  manager.  He  launched  his  teaser 
campaign  with  a  teaser  trailer.  Just  before 
the  trailer  would  go  on  he  had  the  spotlight 
thrown  on  two  scantilly  attired  girls  on  the 
stage,  each  with  a  gilded  shovel.  Just  as 
they  move  with  the  shovel  as  if  to  dig,  the 
trailer  flashes. 


"Scrappy"  on  Toys 

Columbia  bas  granted  an  exclusive  fran¬ 
chise  to  Transogram,  Inc.,  one  of  the  oldest 
and  largest  manufacturers  of  games  and  toys 
in  America,  to  use  the  “Scrappy”  cartoon 
characters,  “Scrappy,”  "Margy”  and  the  dog 
"Yippy”  in  all  lines  of  their  merchandise. 


It  is  possible  to  buy  anything  at 
any  price  but  when  quality  is 

considered  smart  showmen  are 
glad  to  pay  the  difference.  There 

is  a  difference  between  JUST 
Printing  and  Good  Printing.  That 

difference  is  one  of  the  reasons 
why  National  Penn  Printing 
Company  is  the  leader  in  the 

field.  It  takes  more  than  just 
paper,  ink  and  type  to  turn  out 

Real  Printing.  »  »  »  »  » 


National  Penn 
Printing  Co. 

1233  VINE  STREET 

PHILADELPHIA 


National  Kline 
Poster  Co. 

1307  VINE  STREET 

PHILADELPHIA 


OSCAR  LIBROS 


AL  BLOFSON 


SIMON  LIBROS 


28 


Marl5'35 


THE  PHILADELPHIA  EXHIBITOR 


READY 

Heard  In 

REFERENCE 

\  / INE  STREET 

EACH  COMPANY  LISTED  IS  AN 

jW  Beier  Set 

AUTHORITY  IN  ITS  FIELD  AND 

IS  RELIABLE  AND  TRUSTWORTHY 

For  ’35-’36 

ACCOUNTANT  (Theatre  Spec.) 
Edwin  R.  Harris 

CERTIFIED  PUBLIC  ACCOUNTANT 

Denckla  Bldg.,  Philadelphia 

Specializing  in  Theatre  Bookkeeping.  Profit  and  Loss 
Statements  and  State  and  Federal  Tax  Returns 
for  more  than  19  years 

THE  SMALL  MONTHLY  SUM  WILL  SURPRISE  YOU 


AIR  CONDITIONING 


T 


UPHOON 

CONDITIONING  CO. 


A'«l 


COOLING 

VENTILATING 

HEATING 


BLOWERS  -  FANS 
F  AIR  WASHERS 

252  West  26th  St.,  New  York 


ARCHITECT 

THEATRE  DESIGN 

Remodeling  »  Building 

LATEST  COMPLETED 

NEW  BROADWAY  HOLLYWOOD 

Camden,  Atlantic  City 

New  Jersey  New  Jersey 

DAVID  SUPOWITZ 

REGISTERED 

ARCHITECT 

246  S.  15th  St.,  Phi  la..  Pa.  Pennypacker  2291 


TUALUIIMLR  t  WEITZ 

HARCUITttf  Sr«TUEATRtS 

I©  SOUTH  I8TU  STREET 


DECORATIVE  GLASS 


We  specialize  in  GLASS  for  Theatres 

Specify:  VARICOLITE 

See  the  new  mirror  booth  at  the 
IRIS  THEATRE,  Kensington  and  Allegheny 
Write  for  particulars  and  samples 

M.  KRAKOVITZ  AND  SONS,  CO. 

4TH  AND  MORRIS  STREETS,  PHILA. 
Dewey  8600  Main  2301 


DRAPERIES 


The  Larger  and  Greater — 

NOVELTY  SCENIC  STUDIOS 

- INC. - 

INTERIOR  DECORATIONS  :  DRAPERIES 

SCENERY : ACCOUSTICAL  TREATMENTS  =  RIGGING 

611-625  W.  43rd  St.  New  York,  N.  Y. 


Murray  Beier,  Preferred,  is  just  about  ready 
to  get  going  on  the  1935-1936  lineup. 
Murray  has  his  Tarzan  serial,  with  feature; 
plenty  of  westerns;  a  new  Tim  McCoy 
series;  Monty  Montanas;  Bill  Codys.  He 
will  have  a  complete  description  next  issue. 

Harry  LaVine,  at  Gold  Medal,  wants  to  thank 
the  local  exhibitors  for  their  good  wishes. 
There  are  only  a  few  exhibitors  who 
haven’t  been  in  to  pay  their  respects  and 
Harry  says  they  are  welcome  at  any  time, 
even  if  they  don't  give  immediate  business. 
Drop  in  and  see  him. 

George  P.  Aarons  is  in  Miami,  with  his  wife, 
taking  a  few  days  off  from  work. 

John  Horlacher  is  also  at  Miami  for  a  month 
with  the  Mrs. 

Ben  Harris,  Masterpiece,  informs  that  his 
son  Jack  is  named  "Hot-cha,"  thereby  un¬ 
doubtedly  being  a  chip  off  the  old  block¬ 
head. 

S.  E.  Applegate,  Metro  sales  manager,  was 
a  guest  of  Doug  Fairbanks  on  his  yacht 
while  in  Bermuda.  Fairbanks  remembered 
Appy  from  the  old  days,  invited  him  to 
dinner  and  the  Metroite  accepted.  He  had 
a  grand  time  and  will  remember  it  for 
months  to  come. 

Masterpiece,  with  plenty  of  exploitation  aids 
on  ’’Secrets  of  Chinatown,”  reports  big 
interest  from  exhibitors.  The  show  has 
the  biggest  line  of  exploitation  material 
yet  given  any  Masterpiece  picture  since 
the  beginning  of  the  sound  era. 

The  street  is  glad  to  hear  that  M.  E.  Comer- 
ford,  stricken  ill  recently,  is  improving 
slowly  but  surely.  They  were  very  much 
worried  about  him. 

Joe  Becker,  Apex,  pines  for  real  spring 
weather  so  car  washing  can  get  under 
way. 

Mi  ss  Etta  Segall,  FD  booker,  went  to  NY  on 
business. 

Harry  LaVine,  at  Gold  Medal,  is  all  enthused 
because  of  “The  Phantom  Empire,”  the 
new  Mascot  serial.  Harry  saw  the  first 
four  episodes  and  has  plenty  to  rave  over. 
The  serial  is  one  of  the  best  exploitation 
opportunities  in  many  seasons.  House  will 
boost  business  with  it.  Gold  Medal  expects 
"Behind  the  Green  Lights,”  new  Mascot 
feature,  in  soon. 

John  Golder  points  to  the  business  being  done 
by  "High  School  Girl”  in  Scranton.  The 
show  is  beating  the  record  set  by  "To¬ 
morrow’s  Children,"  which  is  something, 
indeed. 

James  Clark  came  back  to  his  Horlacher 
desk,  after  a  trip  to  New  Orleans.  Larry 
Dailey,  Horlacher’s,  came  back  from  his 
honeymoon  with  the  Mrs. 

George  R.  Aarons,  MPTO  counsel,  was  due 
back  this  week. 

Johnny  Bachman,  Warners,  is  busy  these 
days  getting  dates  on  Warner  shows. 

Nooky  Beckett  thanks  everyone  for  their  co¬ 
operation  in  the  Beckett  1  Oth  anniversary 
sale. 

Capitol  Film  Exchange  says  that  it  has 
"Crown  of  Thorns,"  a  swell  Lenten  sub¬ 
ject,  available  for  booking.  Exhibitors  can 
rest  assured  there  is  nothing  antagonistic 
or  offensive  in  the  subject,  they  aver. 

Bill  Heenan  claims  that  after  the  Lincoln 
Theatre,  one  of  the  houses  he  books,  put 
on  a  big  campaign  for  "Imitation  of  Life," 
the  show  started  to  do  business.  Joe 
Engel,  please  note. 


Sam  Blatt  is  now  associated  with  the  Dave 
Molliver  premium  enterprise. 

Fox  is  selling  rapidly  for  the  I  935- I  936  sea¬ 
son.  "Little  Colonel,”  meanwhile,  breaks 
all  records. 

A1  Davis  is  quite  a  wrestling  fan,  these  days. 
The  Lox  office  manager  is  busy  cleaning  up 
1934-1935  business. 

Frank  McNamee,  thrilled  because  of  “Rob¬ 
erta,  which  has  been  doing  an  honest  to 
goodness  business,  says  1935-1936  will  be 
an  RKO  year,  as  usual. 

Mike  Levinson  is  now  the  special  "March  of 
Time"  salesman  at  First  Division.  He 
recently  hopped  out  to  the  convention  in 
Detroit  and  came  back  all  pepped  up  over 
the  new  "March  of  Time.”  He  says  the 
new  selling  plan  will  find  favor  every¬ 
where. 

Ben  Schindler  hopped  into  the  street,  tried 
to  sell  everyone  on  the  merits  of  Huey 
Long  and  Father  Coughlin.  He  smokes  a 
pipe  during  the  argument.  George  Kur- 
lansick  was  a  visitor  on  the  street. 

Bill  Mansell,  Wa  rners'  chieftain,  says  his  son, 
Billy,  Jr.,  imitates  Rubinoff  on  the  violin, 
while  daughter  Renee  is  a  wiz  on  the 
piano.  The  latter  practices  whenever  a 
good  piano  solo  appears.  Bill  says  it 
works  to  perfection. 

Charles  Beilan,  the  demon  Warner  salesman, 
has  a  new  car.  That's  what  he  gets  for 
being  one  of  the  best  Warner  salesmen. 

Charles  Stiefel  says  the  only  thing  worrying 
him  is  the  "gold  standard.” 

Percy  Bloch  and  Mrs.  Bloch  hopped  to 
Flo  rida  for  a  few  weeks. 

S.  E.  Applegate,  Metro  sales  chieftain,  went 
to  Bermuda  for  a  rest. 

Metroite  Joe  Farrow  came  back  from  a  south¬ 
ern  trip. 

Charles  Stern,  UA  district  chief,  was  a  visi¬ 
tor  in  town,  went  Scranton  with  local  man¬ 
ager  Harry  Bodkin. 

The  street  mourned  the  passing  of  two  film 
men  veterans,  Sachsenmaier  an  d  H.  M. 
Schleifer.  The  latter  was  truly  one  of  the 
old  timers.  He  died  following  an  opera¬ 
tion. 

Sig  Wittman,  U  home  office,  was  a  visitor  in 
town.  He  got  the  boys  all  pepped  up. 

Captain  Earle  Hammond,  exploiteer  chief¬ 
tain,  had  a  litter  of  eight  Eskimo  dogs. 
They  are  very  cute  and  the  seven  males 
have  been  named  after  seven  exchange 
managers.  It  is  reported  that  one  manager 
is  interested  in  the  female. 

Joe  Engel,  U,  thinks  "It  Happened  In  New 
York"  is  a  sweet  comedy.  Others  think 
so,  too. 

Local  Warner  office  just  managed  to  lose 
the  drive  by  a  fraction  of  a  point.  But  at 
that,  they  took  the  shorts  prize  money. 

Henry  Lewis,  the  Metro  censor  head,  finally 
got  back  into  the  office  after  35  days  away 
with  a  broken  leg.  He  hobbled  in,  walked 
up  the  stairs  with  Applegate,  Pippin  and 
Farrow  surrounding  him.  When  the  first 
two  went  to  visit  him,  they  asked  for  beer, 
with  Hank  refusing,  threatening  them  with 
a  crutch.  Pippin  thereupon  pulled  out  a 
wicked  looking  gun  and  Hank  almost 
fainted.  Result:  No  beer. 

John  F.  Maloy,  Altoona  representative  for 
Wilmer  and  Vincent,  sends  regards  to  all 
his  friends  in  the  territory.  He  is  still 
keeping  in  touch  with  his  former  associ¬ 
ates  of  the  field.  He  may  be  reached  at 
the  Altoona  State. 

George  Naudascher  and  wife  celebrated  their 
19th  anniversary  of  their  entrance  to  the 
business  by  driving  to  Florida.  George 
bought  the  house  from  Green  and  Altman, 
who  thought  it  was  a  lemon,  and  thought 
that  George  would  get  a  chance  to 
Squeeze  it.  Naudascher  fooled  them  by 
converting  the  5  cent  theatre  into  a  good 
paying  proposition. 

( See  next  page) 


THE  PHILADELPHIA  EXHIBITOR 


Marl5'35 


29 


VINE  STREET 

(Continued  front  preceding  page) 

Edgar  Moss  was  a  visitor  to  Pittsburgh.  The 
Fox  district  manager  is  in  excellent  shape 
these  days. 

Norman  Lewis,  prominent  exhibitor,  is  also 
in  excellent  shape  these  days. 

Charles  Goodwin  and  the  Mrs.  came  back 
from  a  West  Indies  cruise. 

Herb  Given  beams  because  GB  is  sending  out 
a  book,  which,  when  opened,  reveals  plugs 
for  “Iron  Duke,"  “Man  of  Aran"  and  the 
rest  of  the  second  group  of  GB  pictures. 
It’s  attractive.  The  GB  convention  will  be 
held  in  Atlantic  City  in  April. 

Bill  Doyle,  U,  has  been  suffering  crom  a 
cold. 

Dick  Brown,  U,  making  plenty  of  progress  in 
accessory  sales. 

Violet  Porreca,  U  assistant  cashier,  is  be¬ 
coming  efficient  under  tutorship  of  Paul 
Kuebler. 

Joe  Leon  still  the  U  beau  brummel. 

Dot  Carson,  U,  hops  to  New  York  quite  a  bit. 

Jesse  Levine,  U,  plenty  proud  of  U.  of  Penn 
wrestler  son. 

Jack  Engel,  U,  now  blonde  conscious. 

Ferd  Fortunate  was  ill,  but  he  came  back 
to  U,  cold  or  no  cold. 

Katherine  Foley,  U,  plugging  "Diamond  Jim," 
wears  1890  coiffure. 

Sam  Rosen  points  out  that  the  National  Board 
of  Review  selected  FD's  Musical  Moods  as 
the  most  outstanding  shorts  produced  last 
year,  at  the  recent  conference.  He  says 
this  ad  is  quite  something. 


Heard  In 


C 


ROSSTOWN 

Shikeup  In 
S-W  Office 


Shakeup  in  the  Stanley- Warner  home  office 
resulted  in  many  members  of  the  staff  be¬ 
ing  let  out.  Secretarial,  booking,  publicity 
and  other  departments  were  affected. 
Places  for  some  are  being  secured  in  the 
managerial  and  assistant  managerial  staffs. 

Moe  Verbin,  creating  a  record  with  "Unfin¬ 
ished  Symphony",  was  looking  around  for 
another  long  term  picture  for  the  Europa. 

Artie  Cohn,  Earle  publicity  impressario,  had 
a  good  tieup  with  Gimbels  on  the  Vita- 
phone  girls  as  well  as  using  other  stunts. 

With  the  snow  off  the  ground,  Joe  Conway, 
Egyptian,  and  Joe  Forte,  Baltimore  Ave¬ 
nue,  came  to  town. 

Lewen  Pizor  hopped  to  New  York,  sat  on  the 
Code  Authority  as  alternate  for  Ed  Kuy¬ 
kendall.  In  New  York,  also,  on  code  busi¬ 
ness  were  Earle  Sweigert,  Paramount,  and 
A1  Cohan,  local  attorney. 

S-W  keeps  shifting  the  site  of  their  for-the- 
managers-and-home-office  Sunday  night 
screenings  from  nabe  to  nabe.  A  new 
house  is  selected  each  Sunday  for  the 
three  feature  showings. 

Abe  Waxman,  GD  advertising  chief  and  a 
former  Philadelphian,  hopped  into  town  on 
business,  took  time  to  visit  his  birthplace 
and  his  old  haunts. 

Smart  Joe  Conway,  Egyptian  Theatre  impres¬ 
sario,  sends  out  postcards  telling  custom¬ 
ers  of  his  new  phone  number,  not  in  the 
book. 

Walt  Woodward,  ERPI  exec  in  this  district, 
has  a  new  gag  to  obtain  admittance  to 
exhibs’  offices.  He  sends  in  a  miniature 
bottle  of  "Sazerac"  cocktail,  famous  in 
New  Orleans,  and  asks  if  the  exhib  is  inter- 


Ex-Film  Man  Clicks 


Walter  J.  Rothensies,  Red  Lion,  York 
County,  is  the  new  Collector  of  Internal 
Revenue  for  the  Philadelphia  district.  A 
former  exhibitor  in  Red  Lion,  famed 
college  athlete,  Rothensies  has  many 
friends  in  the  film  fraternity. 

He  has  been  acting  collector  of  late. 
The  job  pays  $7500.  He  is  a  follower 
of  Congressman  Harry  L.  Haines. 


ested  in  buying.  Exhib  naturally  says 
yes  and  Walt  gets  in.  Keep  an  eye  out 
for  him.  He  has  a  pocketful. 

Harry  Murdock,  Evening  Ledger"  dramatic 
and  motion  picture  editor,  addressed  the 
South  Philadelphia  High  School  for  Boys, 
Ma  rch  13,  on  Second  Generation  of 
Movies.  His  talk  was  well  received. 

Casino  Theatre,  formerly  Littleton,  opened, 
with  Vernon  Kline  as  manager. 

Mr.  and  Mrs.  Jake  Fox  and  family  embarked 
on  Mediterranean  cruise  recently  for  a 
month  or  more. 

Joe  Murphy  is  taking  over  the  theatre  in 
Park  esburg.  House  will  be  open  3  days 
a  week. 

Ellwood  S.  Rubin  h  as  the  Park  Theatre,  Allen¬ 
town. 

Dropping  of  nickels  from  S-W  neighborhood 
admissions  didn’t  find  any  favor  with  com¬ 
petitive  houses,  who  are  thinking  of  doing 
something  about  it.  Houses  in  all  parts 
of  the  city,  either  in  orchestra  or  balcony, 
were  affected. 


TRENTON 


Charlie  Sweet,  Stacy  manager,  put  on  a  good 
lobby  display  for  “One  More  Spring”  that 
attracted  wide  attention. 

Double  features  at  Lincoln  and  Capitol 
(RKO)  didn't  draw  substantially  and 
Capitol  went  back  to  vaudeville  and  one 
feature  picture. 


“New  Courts  of  Industry ” 


Louis  Nizer,  well  known  industry  at¬ 
torney,  offers  a  clear,  concise  and  fair 
report  on  the  industry  code  in  “New 
Courts  of  Industry.”  He  has  marshaled 
his  facts  in  sequence,  printed  in  a  read¬ 
able  type,  with  an  understanding  easy 
for  every  member  of  the  business  who 
certainly  should  read  it.  A  two  way  in¬ 
dex  helps  analyze  the  code  for  the  lay¬ 
man  and  is  invaluable.  It  should  save 
much  effort  for  those  who  are  interested 
in  various  code  angles. 

Statistics  are  interesting.  The  book 
is  refreshing,  even  to  those  who  have 
been  active  in  code  work  for  many 
months.  Reading  the  book  brings  a 
knowledge  of  all  parts  of  the  industry 
document. 

Securing  a  copy  now  and  reading  it 
will  save  time  and  money.  It  should  be 
very  important  in  preparing  cases.  Nizer 
has  done  the  industry  a  real  service. 

JAY  EMANUEL. 


DRAPERIES 


CHARLES  H.  KENNEY  STUDIOS 

- - -  INC.  - 

House  Draperies 

Sound  Proofing 

_ _ Stage  Settings 

112-118  W.  44th  ST.  NEW  YORK  CITY 

BRYANT  9-2265  M  ED  A  LION  3-4819 


FLAGS  AND  BANNERS 


R  Theatre  Marquee  Valances 
E  Wall  Banners 

IV  Net  and  Road  Banners 

T  Attractive  Colors — Sewed  or  Painted 

Letters — Featuring  All  Shows. 

_  Burgees — Pennants — Decorations 

*-•  Above  Also  Sold  Outright.  Order  Direct  From 

NATIONAL  FLAG  &  BANNER  CO. 

251-253  N.  13th  St.  Philadelphia,  Pa. 


HEATING  and  VENTILATING 


INTERIOR  DECORATORS 


Theatrical 

Decorating 

OUR  SPECIALTY 
Phone 

Rlttenhouse  7828 
2315  Walnut  St. 
Philadelphia 


rAIRNANB)€-T’KICCB 

IIIUII 

DLCCRATCT 

1310  SPRUCE  ST.  -  PEN.  1399 


J.  SEIDMAN  :  A.  WEINBERG  :  D.  BRODSKY 

Paramount  Qecorating  Qo.,  |nc. 

STAGE  SETTINGS  :  DRAPERIES 

CARPETS  :  PAINTING  AND  DECORATING 

311  North  13th  Street  Philadelphia,  Pa. 


LIGHTING  FIXTURES 


VOIGT 


new 

DECORATIVE  LIGHTING 

FOR  YOUR  THEATRE 

DRINKING  FOUNTAINS  DIRECTION  SIGNS 


I2™6r Montqomery  Ave.  Phila.Pa 


MARQUEES  AND  SIGNS 

CrCeLecTRic  siGn  co 

Jov  1 133  •  SO'"  LOnG  ISLRHD  CITY  H.Y. 
BUILD6RS  OF  n£OI1  & 6L£CTRIC 


esTimfiTGSe  SKeiCHes  CHeeRFuuy  Given ° 


30 


Marl5'35 


THE  PHILADELPHIA  EXHIBITOR 


PREMIUMS 


UNIFORMS 


Theatres  Ropenlly  ’lOulfillod 
with  A3IEHI0 '.1  .V  Uniforms  : 

APOLLO,  JUMBO,  FROLIC,  ATLANTIC 
THEATRES,  INC.,  CITIES  THEATRES,  INC., 
MAYFAIR,  COLONIAL,  BENSON 

AMERICAN  UNIFORM  CO. 

134  So.  11th  St.,  Phila.,  Pa. 

KIN.  1365  RACE  3685 


STATIONERY 


Ration  AxSmnoNERS 


Walnut  1760-1761  1028  ARCH  STREET 

Race  4911-4912  Philadelphia,  Pa. 


THEATRE  EQUIPMENT 


"4 -STAR"  SERVICE/ 

★  Equipment  of  Known  Quality  Backed  by 
a  Guarantee  of  Satisfaction. 

★  Service  from  a  Local  Branch  by  Men  you 
Know  and  Trust. 

★  Priced  with  the  Benefit  of  the  Mass  Pur¬ 
chasing  Power  of  a  National  Organization. 

★  Guaranteed  by  all  of  the  National  Re¬ 
sources  of  a  National  Institution. 


National  Theajre  Supply  Company 


OFFICES  IN  ALL 

Ti'i'BTf  \\wi'  principal  cities  } 

THERE’S  A 
STORE  NEAR 

^ANN?ou 

YOU — 

KNOW 

• 

Official  Letter 
Service  to  the 
Motion  Picture 
Industry 

Accurate  List 
of  all  Theatres 
and  Executives 

Mimeographing 
Multigraphing 
Public  Stenography 

Addressing  -  Folding 
Enclosing  -  Mailing 

Advertising 

Publicity 

Printing 

GERALDINE  S.  PORTER 

Advertising  and  Letter  Service 

5927  Carpenter  Street 

Bell:  GRAnite  5927 

SECRETS  OF 
CHINATOWN. 

Nick  Stuart  and 
Lucille  Brown  are 
in  this  melodra¬ 
matic  thriller,  dis¬ 
tributed  by  Mas¬ 
terpiece. 


National  Screen  Shots 


National  Screen  Service  took  plenty 
of  sound  shots  of  individuals  attending 
the  MPTOA  convention. 

Clips  will  be  given  to  exhibs  to  use 
for  their  own  theatres. 

Idea,  costly  to  the  company,  was  a 
goodwill  builder  and  clicked. 

The  pictures,  seen  this  week  on  Vine 
Street,  are  pips.  It  proves  that  as 
actors,  some  exhibitors  are  better  ex¬ 
hibitors.  The  voices  make  some  of  them 
sound  like  pansies.  As  comedy  novel¬ 
ties  they  should  score. 


READING 


Capitol  is  showing  big  range  of  entertain¬ 
ment,  grand  opera,  musical  comedy,  drama 
and  films  in  Continental  languages. 

Reading  Musicians’  Union,  rapidly  gaining 
members,  elected  president  Frank  L.  Dief- 
enderfer  and  others  as  delegates  to  na¬ 
tional  musicians  union  convention  in 
Asbury  Park  in  May. 

Rajjah  Theatre  staged  local  talent  show  with 
200  children. 

Astor  going  in  for  big  stage  presentations. 

Park  is  putting  in  orchestra  of  I  5  men. 

“Roberta”  showing  first  in  Reading  in  Park, 
house  changing  its  schedule  from  I  to  1  I 
to  cover  nearly  two  hours  more  for  this 
attraction. 

Sunday  night  shows  show  increasing  profits. 
One  benefit-receiving  association  has  just 
paid  off  a  mortgage;  prosperity  credited  to 
income  from  Sunday  night  shows. 

Theatres  here  can  soon  drop  “free  list  sus¬ 
pended  line  in  ads.  If  theatre  tax  is  im¬ 
posed  by  state  legislature  holders  of  show 
window  poster  tickets  will  soon  be  in  the 
cash  customer  class. 

Paul  E.  Glase,  Reading  manager,  Wilmer  & 
Vincent,  was  first  in  the  field  there  to  cir¬ 
culate  petitions  among  moviegoers,  ask¬ 
ing  them  to  protest  against  new  amuse¬ 
ment  taxes.  Six  county  members  at  Har¬ 
risburg  inclu  de  the  Rev.  Frank  W.  Ruth, 
Democratic  floor  leader  in  the  House. 


YORK 


Arthur  William  Wentz,  Warner  Brothers’ 
State  Theatre,  Hanover,  was  married, 
March  I,  to  Miss  Margaret  Evelyn  Bowie, 
Hanover. 

Sid  Poppay  got  a  break  on  “Little  Colonel,” 
a  local  clothing  store  inserting  an  ad  in 
the  local  newspapers  plugging  Shirley 
Temple  dresses. 

Local  Boy  Scouts  did  more  than  endorse 
“Sequoia.”  They  attended  the  Strand  The¬ 
atre  in  a  body,  to  witness  the  showing, 
giving  Cleon  Miller,  manager,  some  addi¬ 
tional  business.  Captain  Hammond  bally 
helped,  too. 

Sid  Poppay,  Rialto,  has  done  over  the  front 
of  his  theatre,  and  it  sure  is  a  big  improve¬ 
ment.  Abe  Halle  has  plans  for  redecorat¬ 
ing  the  front  of  the  Capitol. 

Strand  Theatre,  Gettysburg,  opened  its 
doors  again  after  being  closed  for  several 
years,  for  Saturday  shows  only,  featuring 
westerns,  and  a  program  designed  to  draw 
in  the  kiddies.  Irving  Mirisch,  manager, 
Majestic,  is  doubling  up  in  managing  the 
Strand  too  on  its  oneday’s  business.  The¬ 
atre  opened  March  9,  after  approximately 
$5,000  was  expended  to  place  the  theatre 
in  A- 1  condition. 

Irving  Dunn,  Ritz,  is  fixing  up  the  front  of 
the  theatre. 

Sid  Poppay,  in  an  effort  to  avoid  the  jams  at 
his  Saturday  shows,  is  experimenting  with 
a  1 0  o’clock  opening. 

Bill  Richley,  York,  did  so  much  business  on 
“Little  Colonel,"  he  held  the  picture  over 
for  two  extra  days. 


Good  Man  Available 


A  good  man  is  available  to  operate  a 
house.  Out,  through  change  of  owner¬ 
ship,  he  has  had  15  years’  experience, 
is  an  exploiteer  and  has  had  publicity 
work  with  a  major  film  company  and 
with  three  different  circuits.  Is  well 
versed  in  all  departments  of  the  busi¬ 
ness.  Will  go  anywhere  on  short  notice. 

Address  BOX  AB,  THE  EXHIBITOR. 


THE  PHILADELPHIA  EXHIBITOR 


Marl5'35 


31 


WILKES-BARRE 


Irving,  which  has  been  playing  40  cents  top, 
is  going  into  the  higher  brackets,  March 
16.  New  admission  will  be  50  cents,  on 
a  par  with  the  Capitol,  largest  of  the  Cora- 
erford  houses  in  Wilkes-Barre. 

Wilkes-Barre  became  “Sequoia”  conscious 
during  the  week,  thanks  to  the  efforts  of 
one  A1  Cox,  Irving.  Show  opens  there 
March  16.  A  Sunday  preview,  to  which 
200  of  the  Valley’s  leading  citizens  were 
invited,  launched  the  ballyhoo,  the  guests 
being  asked  to  record  their  comments  on 
addressed  postcards.  Every  high  school 
student  in  Wyoming  Valley  received  notice 
of  an  essay  competition.  The  Times- 
Leader’’  ran  the  story  in  installments  and 
there  was  a  color  ad  tieup  with  “The 
Evening  News."  Newspaper  display  was 
used  extensively. 

Fred  Herman,  who  sandwiched  in  the  ap¬ 
pearance  of  George  Cohan,  lrem  Temple, 
between  his  duties  at  the  Capitol,  added 
a  few  more  gray  hairs  to  his  collection  as 
a  result. 

Kingston  had  a  band  on  the  stage  Monday 
and  Tuesday  nights. 

Saturday  kiddie  matinee  at  the  Orpheum  has 
been  moved  to  10.30  A.  M. 

A  special  program  of  Welsh  songs  was  broad¬ 
cast  from  the  Capitol  Theatre,  St.  David's 

Day. 


HARRISBURG 


Jack  D.  O’Rear,  manager,  Majestic  Theatre, 
Harrisburg,  was  compelled  to  extend 
scheduled  week  run  of  “The  Little  Col¬ 
onel.” 

When  “The  Woman  in  Red’’  opened  at  the 
Colonial,  Harrisburg,  Harry  Lambert  ad¬ 
mitted  free  every  woman  clad  in  red  coat 
and  red  hat. 

It  was  a  lucky  break  for  John  Rogers,  man¬ 
ager,  State,  Harrisburg,  that  a  Harris¬ 
burg  newspaper  was  running  serially  "The 
Love  Letters  of  Napoleon  to  Marie  Louise” 
when  “The  Iron  Duke”  played  at  State. 

Sam  Gilman  and  Bob  Etchberger,  manager 
and  assistant  manager,  respectively, 
Loew’s  Regent  Theatre,  Harrisburg,  were 
so  “darned”  busy  preparing  campaign 
for  “Folies  Bergere"  they  could  find  no 
time  to  give  account  of  recent  exploitation 
stunts. 


Exchange  Salaries  Clarified 

No  employee  in  the  distribution  division  of 
the  motion  picture  industry  may  be  paid  less 
than  the  minimum  weekly  wage  provided  in  the 
code,  even  though  he  works  less  than  the  maxi¬ 
mum  numbers  of  hours  per  week  provided  for 
therein,  an  interpretation  of  the  NRA  rules. 

William  P.  Farnsworth  has  been  appointed 
an  administrator  member  of  the  Code  Author¬ 
ity,  without  vote,  to  serve  until  further  order. 


Blowers  Wanted 


A  pair  of  No.  101  Sirocco  Blowers. 
Must  be  in  good  condition  and  reason¬ 
able.  Give  all  details  in  first  letter.  Box 
LL,  THE  EXHIBITOR. 


Sign,  Marquee  Taxes 
Face  Local  Exhibitors 

Council  Committee  Approves 
New  Levy 

Despite  vigorous  opposition  by  theatri¬ 
cal  interests,  an  ordinance  to  regulate 
signs  and  eliminate  advertising  banners 
was  tentatively  approved  this  week  by 
City  Council’s  Committee  on  Public 
Safety,  Simon  Walter,  chairman. 

Final  action  on  the  measure,  which  it  is  esti¬ 
mated  would  add  more  than  $1,000,000  a  year 
to  the  city’s  revenue,  will  not  be  taken  by 
Council  until  after  a  conference  between  Mor¬ 
ris  Wolf,  counsel,  Stanley-Warner  Company, 
and  Fred  Taylor  Pusey,  attorney,  Chestnut 
Street  Business  Men’s  Association,  in  the  office 
of  Assistant  City  Solicitor  G.  Coe  Farrier, 
arbitrator. 

There  are  more  than  200,000  advertising  signs 
throughout  the  city,  many  of  which  are  alleged 
to  have  been  erected  illegally.  Under  the  pro¬ 
posed  ordinance  permits  for  signs  would  cost 
10  cents  a  square  foot  and  the  annual  license 
fee  would  be  5  cents  a  square  foot.  For  mar¬ 
quees  the  annua!  fee  would  be  25  cents  a  square 
foot. 

Wolf  told  the  committee  that  passage  of  the 
ordnance  would  place  the  Stanley-Warner  Com¬ 
pany  “at  the  mercy”  of  the  Chestnut  Street 
Business  Men's  Association,  which  has  filed  a 
petition  in  Common  Pleas  Court  seeking  a 
rule  forbidding  signs  on  theatres.  He  asked 
that  the  Boyd,  Aldine,  Karlton  and  Keith  The¬ 
atres  be  excluded  from  the  provisions  of  the 
bill. 

The  projected  levy  affects  signs  placed  fiat 
against  the  face  of  any  building,  and  “those  sup¬ 
ported  within  the  established  building  line.'' 
Permits  under  rigid  regulations  would  be  issued 
by  the  Bureau  of  Flighways  of  the  Department 
of  Public  Works,  and  the  purpose  of  the  license 
fee  is  set  forth  as  being  to  reimburse  the  city 
for  annual  inspection  service. 

All  signs  conflicting  with  provisions  of  the 
ordinance  are  described  as  public  nuisances,  and 
the  Department  of  Public  Works  is  authorized 
summarily  to  remove  them.  No  sign  may  ex¬ 
tend  more  than  two-thirds  the  distance  from 
property  line  to  curb,  and  the  maximum  exten¬ 
sion  shall  be  ten  feet.  The  device  must  be  at 
least  ten  feet  above  the  sidewalk.  Temporary 
signs  erected  flat  against  the  wall  of  the  build¬ 
ing,  including  signs  advertising  real  estate  for 
sale  or  rent,  and  containing  no  more  than  25 
square  feet,  may  be  erected  and  maintained 


THEATRE  EQUIPMENT 


CLEM’S 

MOTION  PICTURE  SUPPLY  HOUSE 

The  Most  Complete  Independent 

Supply  House  in  the  Territory  ! 

255  North  13th  Street  -  Philadelphia 

SPRUCE  18e4  EXPERT  REPAIRING 


SUPPLIES 


THEATRE  EQUIPMENT 

JVeir  -  ‘  Used  -  Rebuilt 


•Projectors,  Screens, 

,  Soundheads,  Amplifiers, 
Chairs,  Portable  Projectors, 
Arc  Lamps,  Rectifiers 
and  Generators. 

,  HEPAIIIING  AT  LOWEST  HATES 


P 

S.  O.  S.CORP.,  1600  Broadway,  New  York 


S.O.S.  Buys  Equipment  at  Highest  Prices 


THEATRE  WANTED 

Will  take  long  term  lease  or  buy  a 
theatre,  with  or  without  sound,  in 
suburban  community.  Replies  all 
strictly  confidential. 

BOX  MCR,  THE  EXHIBITOR. 


M  I  D - J  E  RS  EY 


Herb  Copelan,  Seashore  Theatres,  AC,  has 
returned  from  Bermuda  with  tan. 

Harvey  Anderson  took  off  a  day,  hopped  to 
Philly  from  AC,  saw  a  movie. 

Mr.  and  Mrs.  Sam  Franks,  Hammonton,  were 
hosts  to  an  industry  group.  Mr.  and  Mrs. 
Myer  Adleman  will  entertain,  March  1  6. 

Joe  Redanauer,  New  Jersey  Messenger,  has  a 
new  car.  Expects  to  take  it  to  Florida 
next  time  he  goes. 

Stanley  Theatre,  Camden,  had  Joe  Penner  in 
person,  with  Joe  Murdock,  manager,  turn¬ 
ing  the  town  upside  down  in  the  campaign. 

Lyric  Theatre,  Camden,  Abe  Frank  manag¬ 
ing,  get  Bert  Smith.  Latter  is  a  big  Cam¬ 
den  favorite.  Lyric  has  been  running 
radio-tryout-nights.  WCAM  was  tied  up. 

Grand  and  Princess,  Camden,  have  been 
boosting  kid  trade. 

Collingswood  Theatre,  Billy  Goldenberg,  ties 
up  with  the  schools  aplenty. 


without  a  permit.  Any  sign  containing  less  than 
five  square  feet  shall  not  require  a  permit,  but 
does  require  payment  of  the  license  fee. 


GREAT  GOD  GOLD.  Sidney  Blackmer  and  Martha  Sleeper  are  seen  in  the  Monogram 
picture. 


ORN  1920.. .  in  1935  a  vital  necessity  to  every  theatre  in 
the  land  .  .  .  the  driving -force  of  every  picture -selling 

campaign  XXX  The  cheapest  and  BEST  exploitation 

» 

ever  devised  XXX  Produced  and  serviced  to  your  theatre  by 
the  original  creators  of  high-power  trailers  ...  a  young, 
healthy  nationwide  organization  of  more  than  700  “trailer- 
made”  specialists  bursting  with  ideas  . .  .  still  with 
one  goal  in  mind  .  .  .  constant  re-birth  of  tech¬ 
nique  and  idea  .  .  .  that  variety  .  .  .  zip  and  zest 
that  has  kept  National  Screen  Trailers  domi¬ 
nant  in  any  theatre  advertising  cam¬ 
paign  ...  on  that  complete  service 
basis  that  makes  the  15th 
Anniversary  of 


*  NATIONAL  SCREEN  SERVICE  »«, 


1-/S-35 


THE  PHILADELPHIA  EXHIBITOR 


33 


6-POINT  REVIEWS 


Who  made  it  .  .  .  Who’s  in  it  .  .  .  How 
good  it  is  .  .  .  Classified  for  adult  or  family 
trade  .  .  .  What  it  is  all  about  .  .  .  Length. 


2-March-35 


CHESTERFIELD 


A  Shot  in  the  Dark  Jami,y 

rstery 
68m. 

Charles  Starrett,  Robert  Warwick,  Edward  Van  Sloan, 
Marion  Shilling,  Doris  Lloyd,  Helen  Jerome  Eddy,  James 
Bush. 

Okay  mystery  melodrama,  this  new  Chester¬ 
field  product  holds  interest  throughout  and 
emerges  as  one  of  the  better  grade  from  that 
company  this  season.  A  mysterious  murder 
takes  place  in  a  college,  with  the  father  of  the 
hero  finding  out  why  it  occurred.  Eventually 
he  solves  the  crime,  with  the  organist  the  guilty 
party.  Handling  of  the  yarn  is  good.  Cast 
doesn't  contain  anything  very  strong  in  names 
but  presence  of  capable  featured  performers 
might  mean  something.  Audiences  ought  to  be 
satisfied  with  this,  because  it  ranks  with  the 
better  grade  of  inde  mystery  melodramas. 

Estimate:  Okay. 


GB 


The  Dictator  (3417)  Historical  Drama 

85m. 

Clive  Brook,  Madeleine  Carroll,  Emlyn  Williams, 
Helen  Haye,  Isabel  Jeans,  Alfred  Drayton,  Nicholas 
Hannen,  Heather  Thatcher,  Ruby  Miller,  Gibb  McLaugh¬ 
lin. 

Big  meritorious  production,  made  in  England, 
that  is  bound  to  create  plenty  of  comment 
everywhere.  Show  has  two  names  to  sell,  both 
plenty  known  to  American  audiences,  has  a 
story  based  on  an  18th  century  king  whose  rule 
is  aided  by  a  dictator,  brought  in  from  the 
common  people  to  help  him.  Latter  and  the 
queen  fall  in  love  with  the  dictator  giving  up 
his  post  to  protect  the  queen.  Picture  looks 
expensive,  has  some  swell  mass  shots,  is  long  on 
human  interest  values  as  well.  In  short,  show 
deserves  the  strongest  of  support  from  theatre- 
men. 

Estimate:  Impressive. 


The  Man  Who 
Knew  Too  Much  (3415) 


Family 

Melodrama 

74m. 


Nova  Pilbeam,  Leslie  Banks,  Edna  Best,  Peter  Lorre, 
Hugh  Wakefield,  Frank  Vosper. 

Melodrama  of  a  father  whose  daughter  is 
kidnapped  and  held  as  hostage  because  the 
father  has  valuable  information  against  the 
gang,  this  importation  has  plenty  of  human 
interest  for  all  audiences.  Its  atmosphere  and 
acting  indicate  that  this  is  a  British  product, 
so  this  might  be  a  stepping  stone  to  hurdle.  As 
far  as  production  value  is  concerned,  this  rates 
high.  Later,  the  father  is  captured,  but  he  is 
released  when  the  police  arrive.  Nova  Pilbeam 
may  mean  something  on  the  strength  of  her 
Little  Friend,  but,  generally,  exhibitors  will 
have  no  familiar  names  to  sell.  Class  houses, 
however,  should  find  no  trouble. 

Estimate:  To  be  sold. 


FIRST  NATIONAL 


Go  Into  Your  Dance  (853)  Musical 

89m. 

Al  Jolson,  Glenda  Farrell,  Barton  MacLane,  Helen 
Morgan,  Patsy  Kelly,  Ruby  Keeler,  Benny  Rubin,  Joe 
Cawthorn,  Phil  Regan,  Joyce  Compton,  Gordon  Westcott. 

Packed  with  names  that  mean  something,  a 
couple  of  good  song  numbers,  the  usual  War¬ 
ner  musical  flair  and  a  yarn  that  includes  the 
usual  backstage  stuff  with  a  gangster  element, 
“Go  Into  Your  Dance’’  offers  the  same  possi¬ 
bilities  as  the  other  Jolson  musicals.  Chances 
are  the  Jolson-Keeler  combination  will  make 
for  top  grosses.  Picture  is  exploitation  all  the 
way,  lends  itself  to  terrific  selling.  Jolson  is 
the  star  who  is  too  unreliable  for  the  Broadway 
show  producers.  Hitting  west,  he  runs  into 
Keeler  and  her  sister,  Farrell.  With  the  help 
of  the  latter,  and  teaming  up  with  Keeler  he 
makes  a  comeback.  Gangster  element  arrives 
when  backer  of  a  new  big  theatre  idea  thinks 
he  is  being  double-crossed.  This  is  almost 
straightened  out  but  Keeler  is  shot  by  mistake. 
It  all  winds  up  satisfactorily. 

Estimate:  Big  selling  opportunity. 


Gold  Diggers  of  1935 

(851) 


Family 
Mu  sical 
85m. 


Dick  Powell,  Adolphe  Menjou,  Gloria  Stuart,  Alice 
Brady,  Glenda  Farrell,  Frank  McHugh,  Hugh  Herbert, 
Joe  Cawthorn,  Dorothy  Dare,  Grant  Mitchell,  Thomas 
Jackson,  Ramon  and  Rosita. 

The  annual  "Gold  Diggers”  has  a  couple  of 
good  songs,  two  big  production  numbers,  the 
familiar  Warner  lineup  of  musical  comedy 
names  and  a  sharp  pace.  With  all  this,  attract¬ 
ing  big  grosses  with  "Gold  Diggers  of  1935" 
shouldn't  be  much  trouble.  Story  is  nothing 
to  rave  over,  adhering  to  a  more  or  less  famil¬ 
iar  pattern,  which  allows  the  players  to  team 
up  and  run  around  in  their  usual  characteriza¬ 
tions.  Menjou  is  the  temperamental  producer, 
Alice  Brady  the  lady  interested  in  putting  on 
a  summer  show.  Powell  is  the  young  medical 
student  who  falls  in  love  with  her  daughter. 
It  all  straightens  out,  of  course.  With  the 
"Gold  Diggers”  reputation,  songs,  big  numbers, 
this  should  be  responsible  for  good  grosses. 

Estimate:  Can’t  miss. 


Traveling  Saleslady  (870)  Comedy 

- m. 

Joan  Blondell,  Glenda  Farrell,  William  Gargan,  Hugh 
Herbert,  Grant  Mitchell,  Al  Shean,  Ruth  Donnelly,  Bert 
Roach,  Johnny  Arthur,  James  Donlan,  Patsy  Kelly. 

Once  again,  Warners  have  placed  the  comedy 
lights  of  their  studio  into  a  well-directed,  fast 
moving  script  and  the  result  is  a  laugh  accom¬ 
plishment  that  should  please  audiences  gener¬ 
ally.  Plot  has  Blondell  daughter  of  a  tooth¬ 
paste  king  who  can’t  listen  to  new  ideas.  Daugh¬ 
ter  invents  a  cocktail  flavored  toothpaste  and 
battles  the  dad.  Love  interest  comes  in  through 
the  father’s  star  salesman,  who  loves  the  daugh¬ 
ter.  Hugh  Herbert  is  the  mixture  master.  He 
has  one  good  comedy  scene  after  another.  Show 
can  be  sold  strong  on  laughs.  Cast  excellence 
should  guarantee  a  satisfactory  return. 

Estimate:  Attains  Warner  comedy  standard. 


While  the  Patient  Slept 

(874) 


Family 

Mystery 

66m. 


Aline  MacMahon,  Guy  Kibbee,  Lyle  Talbot,  Patricia 
Ellis,  Allen  Jenkins,  Robert  Barrat,  Hobart  Cavanaugh, 
Dorothy  Tree,  Henry  O'Neill,  Russell  Hicks,  Helen  Flint, 
Walter  Walker. 


Mystery  murder  melodrama  done  in  the  usual 
Warner  spirit  with  the  usual  A-l  players.  Pic¬ 
ture  is  part  of  the  Clue  Club  series,  has  the 
same  assortment  of  selling  angles  as  the  others. 
Kibbee  is  the  detective  who  tries  to  solve  the 
mystery,  runs  into  a  couple  of  murders,  and 
with  the  aid  of  others  finally  finds  out  that  the 
lawyer  did  it.  There  are  the  usual  number  of 
laughs  and  creepy  moments.  All  in  all,  it  will 
serve  as  the  familiar  picture  of  this  type. 

Estimate:  Fast  moving  mystery. 


FIRST  DIVISION 


Sunset  Range  (3051)  Western 

55m. 

Hcct  Gibson,  Mary  Doran,  Jimmy  Eagles,  Walter  Mc- 
Grail,  John  Elliott,  Paul  Fix. 

No.  1  of  the  FD  Lloot  Gibsons,  with  suffi¬ 
cient  hard  riding  to  please  the  outdoor  addicts, 
this  has  everything  necessary  to  make  enter¬ 
tainment  for  western  lovers.  Story  includes 
gangster  angles,  with  big  men  from  west  giv¬ 
ing  eastern  bad  men  their  just  deserts.  Mary 
Doran,  eastern  girl,  owns  the  ranch,  unwittingly 
becomes  the  tool  of  the  gangsters.  Gibson 
makes  his  characterization  believable.  Ray  Mc- 
Carey’s  direction  is  fast,  with  concentration  on 
the  comedy.  Story  and  dialogue  are  sufficiently 
interesting.  Production  values  are  okay. 

Estimate:  Satisfactory. 


RADIO 


,  |  -  i  amuy 

Laddie  (526)  Comedy  Drama 

85m. 

Jchn  Beal,  Gloria  Stuart,  Charlotte  Henry,  Dorothy 
Peterson,  Grady  Sutton,  Virginia  Weidler,  Jimmy  Butler, 
William  Bakekwell,  Willard  Robertson. 

Gene  Stratton  Porter’s  story  has  been  handled 
with  credit  by  Radio  and  "Laddie”  is  a  positive 
hit  for  the  hinterlands.  In  the  bigger  cities, 
as  well,  it  should  draw  better  than  average,  if 
proper  attention  is  given  it.  Show  has  name 
strength  as  well  as  a  swell  performance  by  little 
V  rginia  Weidler,  who  has  big  possibilities. 
Women,  especially,  will  go  for  the  picture, 
whose  story  is  known  to  millions.  Beal  and 
Stuart  handle  the  leads  and  do  nicely. 

Estimate:  Good. 


What  Do  You  Think? 

it  is  the  aim  of  this  publication  to  give  its  readers 
every  possible  service.  Revision  of  the  page  is  an 
attempt  to  offer  a  concise  reviewing  form  that  will 
help  every  exhibitor.  Your  suggestions  and  criticisms 
are  welcomed.  Write  in  now  and  tell  us  whether 
you  like  this  or  not. 


34 


THE  PHILADELPHIA  EXHIBITOR 


2-March-35 


PARAMOUNT 


Love  in  Bloom  (3434)  Comedy 

78m. 

George  Burns,  Gracie  Allen,  Dixie  Lee,  Joe  Morrison, 
J.  C.  Nugent,  Lee  Kolhmar,  Richard  Carle,  Mary  Foy, 
Wade  Boteler,  Marian  Mansfield,  Benny  Baker. 

A  programmer  backed  by  Burns  and  Allen’s 
draw  and  some  singable  songs,  “Love  in  Bloom” 
isn’t  one  of  the  best  of  the  B  and  A  series. 
Joe  Morrison  may  be  picking  up  a  following, 
and  Dixie  Lee  may  be  sold  on  the  Bing  Crosby 
marital  angle,  but  “Love  in  Bloom”  doesn’t 
emerge  any  too  strong.  “Lookie,  Lookie,  Here 
Comes  Cookie”  ;  ‘‘My  Heart  is  an  Open  Book” ; 
“You  Got  Me  Saying  Things”;  “Let  Me  Sing 
You  to  Sleep  with  a  Love  Song”  are  the  top- 
notchers  and  their  popularity  may  help  con¬ 
vert  the  show  into  a  more  impressive  entrant. 

Estimate:  Songs  may  help. 


Behind  the  Green  Lights  Melodrama 

68m. 

Norman  Foster,  Judith  Allen,  Sidney  Blackmer,  Pur¬ 
nell  Pratt,  John  Davidson,  Theodore  Von  Eltz,  Ford  Sterl¬ 
ing,  J.  Carroll  Naish,  Kenneth  Thomson. 

Melodrama  with  the  heroine  a  girl-lawyer 
who  gets  every  criminal  arrested  by  the  hero- 
detective  freed,  “Behind  the  Green  Lights”  is 
an  action  picture  that  is  certain  to  satisfy  the 
thrill  seekers.  The  background  is  one  of  crim¬ 
inals  and  cops,  with  the  girl  finally  revealed  as 
unknowingly  working  for  a  crooked  bunch. 
Eventually,  the  tables  are  turned  and  the  gang 
rounded  up.  Show  should  prove  satisfactory 
where  they  go  for  the  action  yarns.  Cast  has 
some  names  to  sell  as  well  as  good  feature 
billing. 

Estimate:  Packed  with  action. 


Private  Worlds  (3435)  Drama 

82m. 

Claudette  Colbert,  Charles  Boyer,  Joan  Bennett,  Joel 
McCrea,  Helen  Vinson,  Esther  Dale,  Sam  Hinds,  Jean 
Rouverol,  Theodore  Von  Eltz,  Guinn  Williams,  Maurice 
Murphy,  Irving  Bacon. 

Dramatic,  a  monument  to  Walter  Wanger’s 
daring  and  production  wisdom,  “Private 
Worlds”  is  played  with  restraint  with  power. 
A  film  play  embracing  unbalanced  minds  and 
the  modern  method  of  treating  and  dealing  with 
them,  it  is  certain  to  get  plenty  of  word  of 
mouth  and  should  draw  heavily  with  the  women 
with  its  curiosity  stirring  love  angles.  Treat¬ 
ment  is  sympathetic  throughout.  Colbert  is  a 
female  psychiatrist  in  a  men’s  sanatarium,  Boyer 
the  foreign  doctor  appointed  superintendent. 
Bennett  as  wife  of  McCrea,  another  psychia¬ 
trist,  Vinson,  as  his  sister,  are  also  okay.  Pic¬ 
ture  took  a  lot  of  daring  to  make  but  may  wind 
up  a  financial  standout  as  well  as  a  produc¬ 
tion  topnotcher. 

Estimate:  Standout. 


McFadden’s  Flats  (  )  Comedy 

63m. 

Walter  C.  Kelly,  Andy  Clyde,  Richard  Cromwell,  Jane 
Darwell,  Betty  Furness,  George  Barbier,  Phyllis  Brooks, 
Howard  Wilson,  Nella  Walker,  Frederick  Burton. 

Remake  of  an  old  silent  hit,  “McFadden's 
Flats”  is  still  best  for  the  spots  where  it  makes 
the  most  impression,  not  the  big  de  luxers,  but 
the  neighborhoods.  Some  of  the  gags  are  good, 
some  not  so  good,  but  smart  directing  and  con¬ 
centration  in  pace  gets  the  picture  by  the  weak 
spots.  Cast  is  all-feature,  with  no  name  strength. 
Kelly  is  new  to  films,  may  be  sold  on  stage  and 
radio  work.  Members  are  all  ace  players,  but 
not  enough  to  bring  them  in  individually.  Sell¬ 
ing  the  title  and  the  comedy  angles,  with  con¬ 
centration  on  the  nationality  element  may  be 
of  assistance. 

Estimate:  Mass. 


EXPERTS . . . 

in  every  field 

of 

theatre  design 

and 

maintenance  will  be 

found  listed  on 

the 

READY  REFERENCE 

PAGES 

The  Phantom  Empire  Serial 

12  Episodes 

Gene  Autry,  Frankie  Darro,  Betsy  King  Ross,  Wheeler 
Oakman,  Dorothy  Christy. 

Mascot  sets  a  new  mark  for  serials  with 
“The  Phantom  Empire.”  The  kingdom  of 
Murania,  20,000  feet  underground,  where  the 
glaciers,  millions  of  years  ago,  sent  the  in¬ 
habitants,  provides  a  new  background,  and  com¬ 
bined  with  the  natural  western  atmosphere,  pro¬ 
vides  plenty  of  selling  angles.  Mix  in  a  villain¬ 
ous  crew  headed  by  a  professor,  the  Muranians, 
who  don’t  want  to  be  discovered,  plenty  of 
electrical  apparatus  and  some  swell  advanced 
ideas  in  what  Murania  looks  like  and  the  result 
is  an  ace  serial.  Four  episodes  reviewed  are 
chock  full  of  action. 

Estimate:  New  serial  peak. 


WARNERS 


A  Night  at  the  Ritz  (823)  Comedy 

62m. 

W  i  1 1  i  am  Gargan,  Patricia  Ellis,  Allen  Jenkins,  Dor¬ 
othy  Tree,  Erik  Rhodes,  Berton  Churchill,  Gordon  West- 
cott,  Bodil  Rosing,  Arthur  Hoyt,  Paul  Porcasi,  William 
Davidson. 

Quite  an  ado  about  nothing  much  in  general, 
“A  Night  at  the  Ritz”  is  short  on  what  it 
takes  to  get  them  in.  The  heroine’s  brother 
thinks  he  is  a  great  chef,  isn’t.  Hero  is  a 
publicity  man  for  the  hotel.  When  the  brother 
gets  the  job  as  chef,  mother  steps  in  and  saves 
the  day.  Before  this  happens,  there  are  compli¬ 
cations,  a  rival,  a  comic  aide  to  the  hero,  etc. 
After  it’s  all  over,  no  one  will  care  much. 

Estimate:  Weak. 


STATE  RIGHTS 


Big  Boy  Rides  Again  Western 

57m. 

Guinn  Williams,  Connie  Bergen,  Charles  French,  Lafe 
McKee,  Vic  Potel,  Bud  Osborne. 

Another  of  a  good  series,  with  Williams  as 
the  son  who  returns  to  help  his  father  protect 
treasure  from  a  gang.  The  father  is  killed, 
hero  is  kidnapped,  escapes  through  aid  of  his 
horse,  eventually  comes  back  to  outwit  the  bad 
gang  and  catch  the  murderer  who  was  also  the 
kidnapper.  He  wins  the  girl. 

Estimate:  Satisfactory  western. 


Coyote  Trails 


Family 

Western 

60m. 


Tom  Tyler,  Ben  Corbett,  Helen  Dahl,  Lafe  McKee,  Dick 
Alexander,  George  Cheseboro. 

A  gang  of  rustlers  have  conspired  with  an 
apparently  respectable  rancher  to  steal  horses 
from  the  ranch  of  the  heroine’s  father.  Blame 
is  placed  on  Phantom,  a  wild  horse,  can't  be 
conquered.  Tom  comes  into  the  picture,  not 
only  saves  the  life  of  the  horse,  rides  it,  but 
finds  out  where  the  rustlers  have  been  taking 
the  stolen  cattle.  He  saves  the  day,  exposes  the 
gang  and  wins  the  girl. 

Estimate:  Standard  Tyler. 


MASTERPIECE 


Secrets  of  Chinatown 


Family 

Melodrama 

55m. 


Nick  Stuart,  Lucille  Browne,  Raymond  Laurence, 
James  Flavin. 

The  plot  may  be  a  throwback  to  the  early 
meller  days  but  “Secrets  of  Chinatown,”  on 
basis  of  title  and  acton,  is  strong  exploitation 
material,  particularly  adapted  for  the  neigh¬ 
borhood  trade.  Picture  has  no  names  to  sell, 
but  it  has  Chinese  atmosphere,  murder,  mystery, 
black  hooded  figures  and  plenty  of  perils  for 
the  hero  and  heroine.  A  sinistre  secret  society 
is  a  menace  to  the  city.  An  amateur  detective 
comes  into  the  case,  discovers  their  meeting 
ground,  eventually  causes  the  arrest  and  death 
of  the  leader.  Mix  in  a  white  goddess,  a  fool¬ 
hardy  lover  and  plenty  of  fights  and  “Secrets 
of  Chinatown”  should  please. 

Estimate:  Exploitable. 


MONOGRAM 


Great  God  Gold  (3017)  Drama 

72m. 


Sidney  Blackmer,  Martha  Sleeper,  Regis  Toomey, 
Edwin  Maxwell,  Ralf  Harolde,  Maria  Alba,  John  T. 
Murray,  Gloria  Shea. 

This  Ben  Verschlesier-produced  yarn,  topical, 
excellently  played,  smartly  produced  and  di¬ 
rected,  is  one  of  the  best  from  the  Monogram 
lot.  It  is  weak  on  star  names,  but  will  give 
as  much  satisfaction  as  a  lot  of  pictures  which 
have.  Story  is  denunciation  of  receivership 
racket  where  stockholders  of  large  corporations 
are  left  holding  the  bag  while  the  receiver  and 
attorneys  milk  company  dry.  Sidney  Blackmer, 
financier  who  escaped  the  stock  market  crash, 
ties  up  with  Maxwell  and  Murphy,  shyster  law¬ 
yers  to  force  companies  into  receivership.  Black¬ 
mer  becomes  receiver,  with  attorneys  as  his 
legal  aides. 

Estimate:  Topnotcher  from  this  studio. 


Rainbow  Valley  (3036)  Western 

52m. 

John  Wayne,  Lucille  Brown,  Leroy  Mason,  George 
Hayes,  Buffalo  Bill,  Jr.,  Lloyd  Ingram. 

Typical  Wayne,  with  the  hero  a  government 
agent  who  has  to  clean  up  a  mess  in  the  cattle 
country  where  a  gang  of  ill-meaning  fellows 
are  trying  to  prevent  ranchers  from  building 
a  road  out  of  the  valley.  The  bad  ’uns  want 
to  buy  the  land  cheap.  It  isn’t  until  he  is  mis¬ 
judged,  thought  in  league  with  the  villanous 
gang,  risking  his  life,  that  Wayne  finally  proves 
that  he  is  on  the  side  of  the  road  builders.  Big 
punch  comes  when  a  dynamite  explosion  occurs. 
This  not  only  saves  the  day  but  provides  a  good 
cut  through  the  pass,  completing  the  job. 

Estimate:  Typical. 


The  best  reference  department  in  the  industry  .  .  . 
Concise  and  up-to-date  .  .  .  Placing  at  the  exhibitor’s 
fingertips  all  he  needs  to  know  about  each  picture. 


Included  are  production  number,  whether  adult  or 
family  appeal,  title,  type  of  picture,  cast,  estimate  as 
carried  In  6-Pt.  Review,  running  time  and  when  reviewed. 
For  example:  50S— A— EVELYN  PRENTICE— MD— 
Myrna  Loy,  William  Powell,  Una  Merkel,  Isabel  Jewell, 
Cora  Sue  Collins,  Jack  Mulhall — All  Powell-Loy — 78m 
— Nov.  means  production  number  is  508,  story  is  of 
adult  appeal  rather  than  family,  title  is  Evelyn  Prentice, 
It  Is  a  melodrama  (MD),  cast  has  five  stars  and  featured 
leads,  estimate  called  It  All  Powell-Loy,  it  runs  78 
minutes  and  It  was  reviewed  in  November.  Pictures 


Published  Every  Issue 

KEY  TO  TYPE  OF  PICTURE 
AD — Action  Drama  MD — Melodrama 

C — Comedy  MU — Musical 

CD — Comedy  Drama  MY — Mystery 

COD — Costume  Drama  0 — Operetta 

CL — Classical  Drama  RD — Realistic  Drama 

D — Drama  SP — Spectacle 

F — Farce  W — Western 


listed  are  playing  currently,  about  to  be  released  or  "In 
production  stage.  As  new  information  is  gained,  it  will 
be  added.  This  department  will  appear  in  each  issue. 
Save  all  issues  to  keep  a  complete  file  for  as  new  data 
is  added,  old  will  be  discarded.  Read  the  review  first 
in  6-Point  Reviews  and  checkup  here  later.  If  there 
is  variance  in  running  time,  it  is  because  of  censor  con¬ 
ditions  or  later  cutting.  Check  with  your  exchange 
to  make  certain.  No  release  dates  are  included  as  these 
vary  in  territories.  Keep  in  touch  with  Code  department 
in  this  issue  for  local  general  release  dates. 


THE  CHECK-UP 


Chesterfield-Invincible 

3069 - F — SONS  OF  STEEL - D - Charles  Starrett,  William  Bake- 

well,  Polly  Ann  Young,  Aileen  Pringle - Average  inde - 62m. 

—  1-Feb. 

3072  _ F - THE  WORLD  ACCUSES - D - Cora  Sue  Collins,  Dickie 

Moore,  Vivienne  Tobin,  Russell  Hopton - Holds  interest — 

63m. - 2-Jan. 

3073  F — A  SHOT  IN  THE  DARK MY — Charles  Starrett,  Robert 

Warwick,  Marion  Shilling,  Edward  Van  Sloan - Okay — 68m. 

- 2-March. 

3079 F SYMPHONY  OF  LIVING CD Evelyn  Brent,  A1 

Shean,  Charles  Judels,  John  Darrow,  Lester  Lee - Better  than 

average  inde — 87m. — 2-Feb. 

306  7 PUBLIC  OPINION Crane  Wilbur,  Shirley  Grey,  Luis 

Alberni,  Paul  Ellis,  Gertrude  Sutton,  Lois  Wilson,  Ronnie 
Cosbey — 66m. 

— CIRCUMSTANTIAL  EVIDENCE — Shirley  Grey,  Chic 
Chandler,  Claude  King,  Lee  Moran,  Dorothy  Revier,  Edward 
Keane,  Arthur  Vinton. 

Columbia 

3029— A — WHITE  LIES — MD — Walter  Connolly,  Fay  Wray,  Vic¬ 
tor  Jory,  Leslie  Fenton,  Irene  Hervey — Filler — 65m. —  1-Jan. 
5005— F— THE  WHOLE  TOWN’S  TALKING— CD— Edward  G. 
Robinson,  Jean  Arthur,  Arthur  Byron,  John  Wray,  Arthur 
Hohl,  Wallace  Ford — Swell — 95m. —  I -Feb. 

5009-  — F — CARNIVAL — CD — Lee  Tracy,  Jimmy  Durante,  Sally 

Eilers,  Thomas  Jackson,  Florence  Rice,  John  Walters - Fair 

program — 64m. —  I  -Feb. 

5010—  F — LET’S  LIVE  TONIGHT - CD — Lilian  Harvey,  Tullio 

Carmanati,  Hugh  Williams,  Tala  Birell - Sell  Carmanati - 77m. 

—  I  -March. 

5027— F - DEATH  FLIES  EAST— MD— Conrad  Nagel,  Florence 

Rice,  Raymond  Walburn,  Geneva  Mitchell — Satisfying  mystery 
drama — 65m. —  1  -March. 

5036 — F — BEHIND  THE  EVIDENCE — AD — Don  Cook,  Norman 

Foster,  Sheila  Manners,  Pat  O’Malley - Program  stuff - 76m. - 

2-Jan. 

5204— F— LAW  BEYOND  THE  RANGE— W — Tim  McCoy,  Billie 
Seward,  Robert  Allen — Okay  McCoy — 57m. —  1 -March. 
5014— I’LL  LOVE  YOU  ALWAYS— Nancy  Carroll,  George  Mur¬ 
phy,  Jean  Dixon,  Harry  Beresford,  Arthur  Hohl,  Robert  Allen 
— 68m. 

5017— STRANGER  IN  HIS  HOUSE— Jack  Holt,  Ralph  Morgan, 

5034— INC  SPITE  OF  DANGER— Wallace  Ford,  Marian  Marsh, 

Arthur  Hohl,  Charles  Grapewin,  Charles  Middleton - 66m. 

5205 - REVENGE  RIDER - Tim  McCoy,  Billie  Seward,  Robert 

Allen,  Edward  Earle - 57m. 

- AIR  FURY - Tela  Birell,  Wiley  Post,  Ralph  Bellamy,  Robert 

Middlemass,  Victor  Kilian,  Wyrley  Birch. 

- SWELL  HEAD - Wallace  Ford,  Barbara  Kent,  Dickie 

Moore. 

- PARTY  WIRE - Jean  Arthur,  Victor  Jory,  Clara  Blandick, 

Charles  Grapewin,  Oscar  Apfel,  Geneva  Mitchell,  Mlaude 
Eburne,  Helen  Lowell,  Matt  McHugh. 

- A  CALL  TO  ARMS - Steffi  Duna,  Ben  Lyon,  Noah  Beery, 

Willard  Mack,  Esther  Ralston,  Hobart  Bosworth. 

- HOT  NEWS — Richard  Cromwell,  Billie  Sewell,  Wallace  Ford, 

Jack  LaRue. 

- FIGHTING  SHADOWS — -Tim  McCoy,  Geneva  Mitchell, 

Richard  Alexander,  Si  Jenks. 

— EIGHT  BELLS — Ann  Sothern,  Ralph  Bellamy. 

- ON  WINGS  OF  SONG - Grace  Moore,  Leo  Carrillo. 

—IF  YOU  COULD  ONLY  COOK— Claudette  Colbert. 

—THE  BLACK  ROOM  MYSTERY— Boris  Karloff. 

— JIM  BURKE’S  BOY — Jack  Holt,  Florence  Rice. 


First  Division 

3040 - F — HEI  TIKI - RD - With  native  cast,  photographed  by 

Alex  Markey - Big  bally  opportunity - 73m. —  I -Feb. 

305  1 — F — SUNSET  RANGE — W — Hoot  Gibson,  Mary  Doran, 
Jimmy  Eagles - Satisfactory - 55m. - 2 -March. 

3054— F— GUN  FIRE— W— R  ex  Bell,  Ruth  Mix,  Buzz  Barton,  Philo 
McCullough — Fair  western — 58m. — 2-Feb. 

3059— F - THE  TONTO  KID— W - Rex  Bell,  Ruth  Mix,  Buzz 

Barton — Fast  moving - 58m. - I -Jan. 

- RAINBOW  TRAIL - Hoot  Gibson,  Joan  Gale,  Oscar  Apfel, 

Warren  Richmond,  Ada  Ince. 

First  National-Warners 

805—  F - SWEET  MUSIC - MU - Rudy  Vallee,  Ned  Sparks,  Allen 

Jenkins,  Alice  White,  Robert  Armstrong,  Joe  Cawthorn,  A1 
Shean — Bound  for  fortune - 94m. - 2-Feb. - (W). 

823 - F - A  NIGHT  AT  THE  RITZ - C - William  Gargan,  Patricia 

Ellis,  Allen  Jenkins,  Berton  Churchill,  Erik  Rhodes,  Dorothy 
Tree— Weak— 62m.— 2-March— (W)  . 

851 —  F — GOLD  DIGGERS  OF  1935 — MU — Dick  Powell,  Adolphe 
Menjou,  Gloria  Stuart,  Alice  Brady,  Glenda  Farrell,  Frank 

McHugh,  Hugh  Herbert,  Joe  Cawthorn - Can’t  miss - 95m. - 

2-March— (FN). 

853 — F — GO  INTO  YOUR  DANCE — MU— A1  Jolson,  Ruby  Keeler, 
Helen  Morgan,  Glenda  Farrell,  Patsy  Kelly,  Benny  Rubin,  Joe 
Cawthorn Big  selling  opportunity — 89m. 2-March (FN). 

859— F— LIVING  ON  VELVET — CD— Kay  Francis,  George  Brent, 
Warren  William,  Helen  Lowell,  Edgar  Kennedy — Sell  Francis, 
Brent,  William — 89m. —  1  -March — (FN)  . 

863 - F - THE  WOMAN  IN  RED - D - Barbara  Stanwyck,  Gene¬ 

vieve  Tobin,  Gene  Raymond,  John  Eldredge,  Hale  Hamilton — 
Won’t  mean  much — 69m. — 2-Feb. —  (FN). 

874— F — WHILE  THE  PATIENT  SLEPT— MY— Aline  Mac- 
Mahon,  Guy  Kibbee,  Lyle  Talbot,  Patricia  Ellis,  Allen  Jenkins 
— Fast  moving  mystery — 66m. —  1 -March — (FN). 

8  7  0 — F— TRAVELING  SALESLAD  Y— C— J  oan  Blondell,  Ruth 
Farrell,  William  Gargan,  Hugh  Herbert,  Grant  Mitchell,  Ruth 

Donnelly - Attains  Warners  comedy  standard -  m. - 2- 

March - (FN) . 

878  - F - RED  HOT  TIRES - AD - Lyle  Talbot,  Mary  Astor, 

Henry  Kolker,  Roscoe  Karns - Ordinary  speedway  fare - 61m. 

-2-Jan.— (FN) 

808 - THE  GOOSE  AND  THE  GANDER - Kay  Francis,  George 

Brent,  Genevieve  Tobin,  John  Eldredge,  Claire  Dodd  (W). 

818 - MONEY  MAN - Edward  G.  Robinson,  Bette  Davis  (W). 

824— DINKY— Ro  ger  Pryor,  Mary  Astor,  Jackie  Cooper. 

829 - THE  FLORENTINE  DAGGER— Donald  Woods,  Margaret 

Lindsay,  Robert  Barrat,  Paul  Porcasi,  Charles  Judels  (W). 

852—  BLACK  FURY— MD— Paul  Muni,  Karen  Morley,  William 

Gargan,  Tully  Marshall - (FN) 

856— IN  CALIENTE— Dolo  res  Del  Rio,  Pat  O’Brien,  Edward 
Everett  Horton,  De  Marcos -  (FN). 

866—  THE  IRISH  IN  US— J  ames  Cagney,  Pat  O’Brien. 

867—  OIL  FOR  THE  LAMPS  OF  CHINA— John  Eldredge,  Joseph¬ 
ine  Hutchinson,  William  Gargan,  Pat  O’Brien  (Cosmopolitan). 

875 - WANDERLUST - Aline  MacMahon,  Guy  Kibbee,  Tom 

Brown,  John  Arledge,  Robert  McWade,  Oscar  Apfel. 

879  - CASE  OF  THE  CURIOUS  BRIDE - Margaret  Lindsay,  War¬ 

ren  William,  Claire  Dodd,  Philip  Reed,  Barton  MacLane — 
(FN). 

880  - THE  G  MEN - James  Cagney,  Ann  Dvorak,  Robert  Arm¬ 

strong,  Lloyd  Nolan,  Margaret  Lindsay,  Russell  Hopton,  Bar¬ 
ton  MacLane,  Robert  Barrat. 

—A  MIDSUMMER  NIGHT’S  DREAM— J  ames  Cagney,  Dick 
Powell,  Joe  E.  Brown,  Jean  Muir,  Verree  Teasdale,  Ian  Hunter, 
Hugh  Herbert,  Anita  Louise,  Victor  Jory,  Mickey  Rooney 
—  (W) 

- BROADWAY  GONDOLIER— Dick  Powell,  Joan  Blondell, 

Louise  Fazenda,  William  Gargan,  Ted  FioRito,  Four  Mills 
Brothers. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance.  PS- 


THE  CHECKUP— 2-March-35 


A  Jay  Emanuel  Publication  Service 


- ALIBI  IKE - Joe  E.  Brown,  Olivia  De  Haviland,  William 

Gargan,  Roscoe  Karns,  Henry  O’Neill,  William  Frawley. 

- MEN  ON  HER  MIND - Bette  Davis,  John  Eldredge,  Philip 

Reed,  Ruth  Donnelly,  Ian  Hunter. 

- CRASHING  SOCIETY - Joan  Blondell,  June  Martel,  Guy 

Kibbee,  Phil,  Regan,  Glenda  Farrell. 

- NAPOLEON - Edward  G  .Robinson,  Bette  Davis  (W). 

- CAPTAIN  BLOOD - Robert  Donat,  Jean  Muir. 

—WOMEN  ARE  BUM  NEWSPAPERMEN— Glenda  Farrell. 

— A  PRESENT  FROM  MARGATE — Kay  Francis,  Ian  Hunter. 

- PAGE  MISS  GLORY — Marion  Davies,  Dick  Powell,  Pat 

O’Brien,  Mary  Astor. 

- LIVING  UP  TO  LIZZIE— Aline  MacMahon. 

- STRANDED - Kay  Francis,  George  Brent. 

Fox 

53  1 - F— THE  LITTLE  COLONEL - CD - Shirley  Temple,  Lionel 

Barrymore,  Evelyn  Venable,  John  Lodge,  Bill  Robinson — Big 
dough - 80m. — 2 -Feb. 

529— F— ONE  MORE  SPRING— CD - Janet  Gaynor,  Warner 

Baxter,  Walter  King,  Jane  Barwell,  Grant  Mitchell,  Stepin 
Fete  hit - Okay - 90m. - 2 -Feb. 

53  2— F — THE  GREAT  HOTEL  MURDER— MY — Edmund  Lowe, 

Victor  McLaglen,  Rosemary  Ames,  Mary  Carlisle - Fair - 70m. 

- 1  -March. 

533— F— LIFE  BEGINS  AT  40— CD— Will  Rogers,  Richard  Crom¬ 
well,  Rochelle  Hudson,  Jane  Darwell,  Slim  Summerville,  George 

Barbier,  Charles  Sellon - Swel' - 75m. - 2-Feb. 

52  b— THUNDER  IN  THE  NIGHT - MD— Warner  Baxter,  Ketti 

Gallian,  Herbert  Mundin,  Astrid  Allwyn. 

534 - GEORGE  WHITE’S  SCANDALS - Alice  Faye,  Lyda  Roberti, 

James  Dunn,  Cliff  Edwards,  Ned  Sparks,  Stuart  Erwin,  George 
White,  Arline  Judge. 

535 —  SPRING  TONIC — Lew  Ayres,  Claire  Trevor,  Zasu  Pitts, 
Walter  King,  Tala  Birell,  Jack  Haley,  Mitchell  and  Durant, 
Henry  Kolker,  Herbert  Mundin. 

536 —  IT’S  A  SMALL  WORLD - Spencer  Tracey,  Wendy  Barrie, 

Ray  Walburn,  Virginia  Sale,  Astrid  Allwyn,  Irving  Bacon, 
Charles  Sellon. 

537 - $10  RAISE! - Edward  Everett  Horton,  Karen  Morley,  Glen 

Boles,  Burton  Churchill,  Ray  Walker. 

538— COWBOY  MILLIONAIRE - George  O’Brien. 

539  - OUR  LITTLE  GIRL - Shirley  Temple,  Joel  McCrea,  Lyle  Tal¬ 

bot,  Rosemary  Ames,  Erin  O’Brien-Moore,  Margaret  Arm¬ 
strong. 

540  - SECRET  LIVES - Mona  Barrie,  Gilbert  Roland,  Adrienne 

Ames,  Hardie  Albright,  Herbert  Mundin,  Donald  Cook. 

- MAN  PROPOSES- — James  Dunn,  Mae  Clarke,  Neil  Hamilton, 

Russell  Hopton,  Dorothy  Christy,  Dell  Henderson,  Sidney 
Toler,  Warren  Hymer,  Jack  LaRue,  Stanley  Fields,  Raymond 
Hatton,  Madge  Bellamy. 

—DOUBTING  THOMAS — Will  Rogers,  Alison  Skipworth, 
Ste  rling  Holloway,  Andrew  Tombes,  Gail  Patrick,  Johnny 
Arthur.  Ruth  Warren,  Billie  Burke. 

- REDHEADS  ON  PARADE — John  Boles,  Dixie  Lee,  Chic 

Sale,  Douglas  Dumbrille,  Alan  Dinehart,  James  Withers,  Dor¬ 
othy  Appleby. 

—UNDER  THE  PAMPA  MOON— Warner  Baxter,  Ketti  Gal¬ 
lian,  John  Miljan,  Armida,  Soledad  Jiminez,  Jack  LaRue. 
—THE  FARMER  TAKES  A  WIFE— Janet  Gay  nor,  Spencer 
T  racey. 

- NYMPH  ERRANT - Jack  Haley,  Alice  Faye,  Mitchell  and 

Durant. 

—DANTE’S  INFERNO— Spencer  Tracey,  Claire  Trevor, 
Henry  B.  Walthall,  Nick  Foran,  Alan  Dinehart. 

- DICE  WOMAN - Claire  Trevor,  James  Dunn,  Jane  Withers, 

Mitchell  and  Durant. 

— KISS  AND  WAKE  UP — Edmund  L  owe,  Claire  Trevor. 

— 'GINGER — Jackie  Searle,  fane  Withers. 

—CHARLIE  CHAN  IN  EGYPT — Wa  rner  Oland. 

GB 

3404 F — JACK  AHOY — C — Jack  Hulbert,  Nancy  O’Neil — Weak 

- 74m. - 2-Feb. 

3407— F - THE  IRON  DUKE - COD— George  Arliss— Worthy 

production - 80m.  —  1  -Feb. 

3410 - F - LOVER  DIVINE - MU - Marta  Eggerth,  Helen  Chand¬ 
ler, — Soothing - 1  -Feb. 

3415— F— THE  MAN  WHO  KNEW  TOO  MUCH— MD— Nova  Pil- 

beam,  Leslie  Banks,  Edna  Best,  Peter  Lorre - To  be  sold - 

74m. - 2 -March. 

3417 — F - THE  DICTATOR - CD — Clive  Brook,  Madeleine  Car- 

roll,  Emlyn  Williams - Impressive - 85m. - 2-March. 

3414— MY  SONG  FOR  YOU— Ian  Kiepura. 

3442— THE  CAMELS  ARE  COMING— Jack  Hulbert. 


Liberty 

_F— WITHOUT  CHILDREN— D— Marguerite  Churchill, 
Bruce  Cabot,  Evelyn  Brent,  Dickie  Moore,  Cora  Sue  Collins, 
Reginald  Denny - Fair - 8  I  m. - Nov. 

— F— SCHOOL  FOR  GIRLS— MD— Sidney  Fox,  Lois  Wilson, 
Anne  Shirley,  Lucile  La  Verne,  Paul  Kelly,  Dorothy  Lee, 
Lona  Andre,  Kathleen  Burke,  Russell  Hopton — Sell  feature 
names — 73  m. — Sept. 

- F - SWEEPSTAKE  ANNIE — C - Tom  Brown,  Marion  Nixon, 

Inez  Courtney,  Wera  Engels — Nice - 74m. - 2-Jan. 

— THE  OLD  HOMESTEAD — Mary  Carlisle,  Lawrence  Gray, 
Dorothy  Lee,  Eddie  Nugent,  Willard  Robertson,  Fuzzy 
Knight,  Lillian  Miles. 

- DIZZY  DAMES - Marjorie  Rambeau,  Fuzzy  Knight,  Burton 

Churchill,  Florine  McKinney,  Inez  Courtney,  Kitty  Kelly. 

Majestic 

— F— THE  PERFECT  CLUE— MD— David  Manners,  Dorothy 

Libaire,  Skeets  Gallagher,  Betty  Blythe - Satisfactory - 62m. 

- 1  -Dec. 

- F MUTINY  AHEAD MD — Neil  Hamilton,  Kathleen 

Burke,  Noel  Francis,  Reginald  Barlow - Plenty  of  action — 65m. 

—2-Feb. 

—MOTIVE  FOR  MURDER — D  on  Cook,  Irene  Hervey. 

Mascot 

- F — LITTLE  MEN - CL - Ralph  Morgan,  Erin  O’Brien- 

Moore,  Cora  Sue  Collins,  Junior  Durkin,  Frankie  Darro, 

Dickie  Moore,  Buster  Phelps. - Triumph - 78m. - 2-Dec. 

— -MYSTERY  MOUNTAIN - (Serial) - Ken  Maynard,  Verna 

Hillie. 

- F - THE  PHANTOM  EMPIRE! - Serial  in  12  episodes - 

Gene  Autry,  Frankie  Darro,  Betsy  King  Ross,  Wheeler  Oak- 

man,  Dorothy  Christy — New  serial  peak - 2-March. 

- F — BEHIND  THE  GREEN  LIGHTS - MD - Norman  Foster, 

Judith  Allen,  Sidney  Blackmer,  Purnell  Pratt - Packed  with 

action — 68m. - 2 -March. 

— THE  MIRACLE  RIDER — (Serial) — Tom  Mix. 

Metro 

420 — F — VANESSA,  HER  LOVE  STORY — D — Helen  Hayes. 

Robert  Montgomery,  Otto  Kruger,  Lewis  Stone,  May  Robson - 

Well  produced - 94m. - 1-Feb. 

504— F — WEST  POINT  OF  THE  AIR — MD— Wallace  Beery, 
Robert  Young,  Robert  Taylor,  Maureen  O’Sullivan,  Lewis 

Stone,  James  Gleason,  Rosalind  Russell,  Russell  Hardie -  Plug 

name  draw — 100m. 1-March. 

5  I  6— F - AFTER  OFFICE  HOURS— CD - Clark  Gable,  Constance 

Bennett,  Stuart  Erwin,  Billie  Burke,  Hale  Hamilton,  Henry 

Armetta - In  the  money — 71m. — 2-Feb. 

53  3 - F - DAVID  COPPERFIELD - CL - Lionel  Barrymore,  W. 

C.  Fields,  Madge  Evans,  Maureen  O’Sullivan,  Lewis  Stone, 
Frank  Lawton,  Edna  Mae  Oliver — Fine 110m. 2-Jan. 

53  7 - F - NAUGHTY  MARIETTA - MU - Jeanette  MacDonald, 

Nelson  Eddy,  Frank  Morgan,  Elsa  Lanchester,  Douglas  Dum- 

ur-Ue,  Joe  Cawthorn - Big - 80m. - 1 -March. 

543 — F - SEQUOIA - AD - Jean  Parker,  Russell  Hardie,  Samuel 

S.  Hinds,  Paul  Hurst - Different - 74m. - 1-Feb. 

545 - F — SHADOW  OF  DOUBT - MY - Virginia  Bruce,  Ricardo 

Cortez,  Constance  Collier,  Isabel  Jewell,  Arthur  Byron - Enter¬ 

taining  programmer — 75m. — 2-Feb. 

546— F— THE  CASINO  MURDER  CASE - MY - Paul  Lukas,  Don¬ 

ald  Cook,  Rosalind  Russell,  Eric  Blore,  Ted  Healy,  Alison 
Skipworth,  Louise  Fazenda - Okay - 79m. - 1 -March. 

54  7 - F - TIMES  SQUARE  LADY - CD - Robert  Taylor,  Virginia 

Bruce,  Helen  Twelvetrees,  Jack  La  Rue,  Nat  Pendleton - Okay 

program — 64m. —  1  -March. 

418 - RECKLESS - Jean  Halrlow,  William  Powell,  Franchot  Tone, 

May  Robson,  Henry  Wadsworth,  Nat  Pendleton,  Ted  Healy. 
501— MARK  OF  THE  VAMPIRE — Lionel  Barrymore,  Jean  Hers- 
holt,  Elizabeth  Allen,  Henry  Stephenson,  Donald  Meek,  Bela 
Lugosi. 

548 - BABY  FACE  HARRINGTON - Charles  Butterworth,  Una 

Merkel,  Nat  Pendleton,  Eugene  Pallette. 

549 — MYSTERY  IN  ROOM  309— Conrad  Nagel,  Franchot  Tone, 
Una  Merkel,  Setffi  Duna,  Nat  Pendleton,  Harvey  Stephens, 
Leila  Bennett,  Louise  Henry. 

— CHINA  SEAS - Wallace  Beery,  Clark  Gable,  Jean  Harlow, 

Dudley  Digges,  Lewis  Stone,  Charles  Butterworth,  Robert 
Benchley,  Lilian  Bond. 

- VAGABOND  LADY - Robert  Young,  Evelyn  Venable,  For¬ 
rester  Harvey,  Frank  Craven,  Reginald  Denny,  Burton  Church¬ 
ill,  Arthur  Hoyt. 

- AGE  OF  INDISCRETION - Madge  Evans,  May  Robson, 

David  Holt,  Ralph  Forbes,  Louise  Henry,  Beryl  Mercer,  Chris¬ 
tian  Rub. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


pg.  36 


V'fJL-  §  WII,  NC'#  49*  ^ 


‘fit  Happened 

lift  DILLO  rui  111  bmlf  111  Pill  MJiltlllJlUif 


niw  yi)&r, ¥«-uu»  #*>ay*  rrjv^uA^y  9  cr%i^ 


light  '  Walk&JdwWi  th  5  Award  A 


" ^  *  ''V-'.^epf  1 j:  W*p 


ilm  Probe  in  Ohio  Promised  by  Govei 


1 


o 


M.P.T.O.  A, 


.  .  goes  0j  coHegs 
5b  JACK  A5..5COAT5;  — 


Snmh  sue!  Other  OMeere 
Ea-eleeted  hy  Inde- 
pendent.  Unit 


OSnUANv.  WasSftes^sv"- 1ft  xhs  :®- 
|a:®sx  ixl  K\s;sty  ixfixi  pte?  x*S  j 
tfesl  OH  xxvoxnixxg  «;s  ,5  Hue 
SvCkl  \.XX®C.SS5..  S.  V.  >5k'.dsi\5s  WlXS  doS?  i 
is  iSxxx’lbon  dbaas  »s  d.xva  xhsjak  5a  ysars 
St  ?>XS  %OXXi$$  Af»S»4s.  T>5X-  cS#S4*?  v*®S 
saiacixy®  ¥fcxd  dfsxsgbi  book  sxxssxxobsx  x®, 
xdxxsa  x«>x®?S|j:>x®x  xSsy.x  of  W2o  yyii5>  55.  kj/ 
Oxx-sa  HaxxxxxSitoi  Icaa  Cxxxx'k .  x'siixx  5A 
Cd.uSSo  knCxu^i  aWo.  5,®vy.  kya^sfinr x-.\, 
Tsrif  C  v :■•••'  ??!<.!  w:?t 

afxaax?  Booxbox  a®xx  a?  ;.-a5, 

Sic.sSiJXiX.  How  vajss  M  i&sss  ®xxx$  fax 
d.xy®  Sxxxsxx  dii.xsxsixs  okxsxsj  Tisafcs  Sxxxi.xx* 
aaf  5a  5<'vS5y»vvsH 


Ay  J  :?•',  ?.;:/?\c,?bV 
i  *  /  DA:?.  V  SU'i:  Ci>'  y c:  /V: 

.  . 

A  o  4 


$«rdo?s  ?-A  Rsdstd  Void 


Wi 


Vy::as5agsaN.  ??$;... .5:; 

k««v*«y  Atxi's  Sahs?  a>, 

7 -A.  xixsj 


'Vincent  Boosts 
t*scelifttio»$  Request 
to  25  Per  Cent 


Oriooof' • 


■C 


j  : ' : ;i  UOwXx  Oxli 


bisXXijVlvi. 


B  A. 


T0': 


cl  if  121, 700 
IS  SET  If  ALLIED 


Sous  I'-;-: 

M'  CiSi'W?  t.sux  'V-xs 
?  &S$>S!‘>«<«S!'  a:  .JxssxixNx 
Siss:,r'SSvA:SN  is  .;  siaxio- 
XVvo. ‘.'s'.-y,  x'isxiox-yx  XViixixyxx 
of  ?d*  A  J.  A  X.  .xVxx'ix.-x®  ":.s5>xa 
ssjxsoi  .Xox-xjxx'  >5,*  a  so  .sics  as  ;;.n-n 
x-xosuoyc."  0  Axkxioisxx.xxo:  V/. 

;•'.  ::w:i>.x¥«fXi:  yXxa  si.xxsxi  i.s  \y»$5«K$e»<.ft 
:::a  Ci»  aivi^iaa  a:  :A.->  A:; A  ;j 
"SOtA>§  5na  &«*!>!«§  is:  iaaah 

>vOi;  i:;s  saaiiaiag  :fs  ylj. 

ait'Aaaaa  >a  :Aa  au.v-s  ■aay.Oy. 


XU!  5  poixid’ 


:i;Xha:  xho-j 
i:v  ■  dO?5 
r.  J.  Bhvdi 


•  o:  C-oh-res.  Ws: 

XX  Av':>:Axy;o  0.*  tbo  M, 
vexdJox:,  cbaryjod  xh 
wR'h  ixdXi:OX:-d?:ij  JXXAX 
avXXiar-XtVOU:  i.-.O  i.-XXiiVd.'i 
OOidily,  'Thi:  JAO-'.O 
XX:"  b-TO.”  lixXii,  \vj 

•:-  0-'.."A  ;  do  ;  Tl.  V' ;  :  •'• 

a  :  s  xh;  \  x-  s  doxx'  a  r-; 

W5 ohX'S: ?>bijPP*?b  .X'OiXi!  bxo  J'!?pO?d 

’$$0',  8Xi8  Was  f.o?-  VxocoxR'; 

X'. 

V  :?5\-.0?.!v  i:5?'ido.!V:-"d  tbist  doido-  d 

i'dovo  ;.-vov:ox;od  ■:•:;•  ;Oxv?xiiAi;co  xx-a] 

•'';'V..N':'Asxvy;;'  aa  Cxrja  'x.x 


LAST  xxvsaiag  ^?askxsat  Axiyksx.odxl: 

:Xf?  s-ocoiaiag  :;x  ?5a'  d^dbady 
T.«?i  Txxa  Saa-y!  psxxaxsx'sy  av  50  ->'\d>xk 
'xya  5a  ?h«  saftfatag  da  xass  s?;d  xx-yj 
yy;0  >txi!  :::Xf:  Oaaxijy.x;  ;>a  >5x5:  r;§>>x. 
ss  vs®  ka-yvv.  da  ?®sy  >.>'555  5>a  focaial^ 
,xd  x'laa®  xaa  wsox  axavva  ;>>  da-.aaxxx.k^  _ 
iisiaai.a.y  >a  x>»  «v5>55>5?xs?  5ad  'ax  d.av 
AAv  vvi>s5k5!a  AS  kkk>>«®» 


:  ?x  X :.a:!!:>!:  X: ■.■■''  x\;v  a 

Wxxsb;5:j>-:.o>5  --  A  roUx 
I  S:0  ,'A.d'  ;Ar  ;.>;a  t:  ;xx':'i  5;v  O^X:  XV.. 
.XXSiX'aAX:'  X: >xy  Ad:-d  A:  VXX 

foitijXVXJXq  '  5  ^O;  ;  Vt  xx XX- 

oxxsij  X5;oo;.i>xy?  b>:>vj,  it  ss jFi»s*s<5:j«d  .x?; 
tlx®  xdb-'d®;  x-i'po:  ■  i.-i:  :f>o  jxxiv 
A?x  X:  a'X'a':;.-  •  AX  i:t  505X5 V  t%,i)x';'.;  ixx  tb!  < 
\i  ->n 


$ 


l|s  4 

IBIS  JiiiFJ.  WliEi  sis 
. CHRYSLER  Fill  125 1 


'y'xxb  ;X  :X!;X:xk  Woadioyd.yy  jvxafaisxg  ,XV0  tda 

^  X;xS>5>;>!  5>®ii®  ;»>■  !V»g!»g.  xb:'  > Way  Ox 
:xxa:xxba:'ydd\.  >d  5 da  dx.d.T.v.A.  gaxxy  >a  a'v> 
5®y®.  Tda  days  a>:xx  ®:;Ax  sxa  A5  .xyya:xxd;oo 
xxxx  idtX  a'x> 05 y> aa  a»xx  aai::  yaaa  d;>  Ssxjx  5>:x isv  > 
xxx  sads  d%>!iy  daSaiiAatasS  s«d  axxo.Sxxxioy.AA 
xadiis s.'?::  .as  $5>««5s5  f.xoidxbxy  5>x  >ds  ?k®x!X:x: 
lao  dixs-oS-ixl-dassisxxy  fx.xftavs  taodaic.a?  soxuxxtx 
ax  odvcxtox  xxyxaiixyiaa.  xdf.-.xtaxx  axadixsotii?® 
xxisxa  xoxioa.x  xxx  xda.xtox  Sigd'Sag  axxax  a  sixsiao- 
i®55  5XXXX5XSOX  ax'  ddx  -v.xst  fey  k5-y;yx;>d;y  ,M.  A. 

t.Sy.xxfxxssxi  ax:  ”kdy  k'.oxjafixxxxo.xx®  Wix'd  xbabiy 
A:i.<X'dx  !>:-a§#SX5XS. " 


E si !  oh  En  i  an  A  pnolMed 
"March  of  Tinn"4^  ^:s 


Ax.  Lox-is-'Ors  ;.x  loxx.-tioxx  Aiod  by 

!-b  T  x..fX5. ;  .0 X  A.  at  XXX' :•  Ay  Hi:  X'X'V  C. 
.x'dxX.ytvXV:,  .XXX:  >  :  ixt  JxXiiO::'  XJXXiX-  iA  d'. 
i.VsV:::  XX 0: i  5. id;  .Hix.X'CXX  >5  X;  5  tho  5X5  - 
JUXjyXiXXXir'Xt  *‘X 0; x. 5 :  5  i:?'  x.bo  yi.:Vi:.:'.>ii.:0!::t': 

?  •  A!  X  :-X:5X;  05  VVAOi:  x  -  xx5>j*ix-  X 

Wi«'y:>: ?;.•!,.  _  ei:.VSX:XXl:::X:t,  A XX  0  ;x.X':"d 
(C;a;i:MN\'d  .-.s's  df 


Cooirsd  Cx'.'f  S>,  ;>f  A:XX5:x  jC0.j 

xvbicb  O'.  S.  Wxx :  5  ;r  XX  js  Vx ?  A ;<xd>; XA :  .  ' 

5XX....-X  - . .  .. 


db  V  >xdx  Ago;?'.?.!.  Ha:  t.'lx ■  X'< ::: ''  tdxx  :.f 
•f«y®  b.;2x:,b:x0.  X:  XXSX.X'i^  ixxoc  tixid  iioi:  : 

0  5:  of.  t.-XX:  ;y'SX5:>; 


bx'ixxi:  K::!®.;,  ixOCOXixxi.  05:;XV5:®5: 
!.ist.!V>:  axi-Ti  BxXX.'OX:,  X<xx- tx.'XX.  Do?-- 
St:. >10  od  0.>bo.«'5X  :'or  :  5a'  X5x.it  :  -  V®:: 

yx-i.-X'S,  5:.XX®  yoxjxod  :.do  “.bxSX.x'OXX  x.-.t  . 

Txi.oo'''  at.xxC  ;x®  vbxo-p'oosidx'xat  :?x ; 
X'X'ayxiaNvx:  av  .Cay®  S> 


Pthn  (Carriers  Appoint 
Ldietive  Contmij 


■ 


X.OX-.tO-O  5U  XXO-i  vo.ay  Sxp :.:-.XX xxt.x.Xx.l  by  x;x>0 
b5iytXO;55;}  FR-XJ  :?5:OX'b:.X';;,  HX;!.,  OxX-Vx'-:' 

0" O-'XXC' x :-X0x X j>  two- d.«y  VOViXiOX  i;t  t'XXO- 

;  V  : :  >Vs-  vecS  •>  ; 


?tv 

•"xva 
os;;  a®  i'sss  V 


0.vp.  5-0  ®:;p 

XXX: :  XX  x-  XX  XX,1* 
- :  X'XXa  " 

Woiroxx  h«: 

XX i ,'i  s.-xxxy: 


Spr 


.  ^'"Cocalixs  C s renit 
trading  Timer  Sgna: 


psoddddOd  c.do.d-o 

5  5;;5!?a.\Sax  CdiXflaa 


Five  of  M,  F.  ..Acaiierrry  Avmr0 
Go  to  “It Happened  One  Night* 


bb'CfXHdy  ox' 


5®  A 

x®5o.\Sax  C.d.Xx'Xx'y  xbabyid  ax'  kVx:>xx®:s 
xxxxox  s:'vi®y!.®:'  5>xx5>  xa':;:d,X:xx  s?  x!a:,x:xx®;:;x:' 
d.xd  xdixd'  SCxpxXxS  >::X;;y®:a  i.v'OX.X;'®  .X;xd  at 
xCausov  xha  axxxSxxx'iyxxxaaj'Oys  a>:  ®;As:x:s::xg 

saa  sodixxg  xxx®t;ax:  xx-ssia;®  xxoxyvxaaxox®;;; 
>a  xd®  f.Oxxxxxxxoxixy.  xx'  dx  coxxvabxxg  x'o  k:x:x~ 
td.x?  xxotxa  xaa  o.x®  a.xyaax  §  S3  ^x®;-  oo-yx  :;x 
oso.xss  jkx  a;xox:Xxa«xH  patsxxasya  oil  xx;®xxs  xda 
.'XtsaWaa::'  aa  t'aas  .?> 


Nominate  Harry  Brandi 
For  ITOA  Be-'clcctlon 


Harry  yastoxda.a  xaxxx' 

iiooxxr.xxHxd  .bxx'  ro-ox;-: d.laxys  «•?  urub- 

dx  iit  0;  :.b®  X.T.O.A.  5:.\X.xU'  sx  SXX-X'OO'®. 
by  MxitiXX  C-  n;0:.:!XXi:XX.  x'.T.O.A 
oXOiJ  75  •?«»:,  x'x'.iit  xsdxxj'0  :.5.-  JSOXiSXis&i.i; 

.Bror-dt  xaqxxxd  dx®:;jxd.  tliax  i.-i'yiiX'do.o- 

us  y®0®  ®x 


.Oy  EALPH  wn,a 

■:X's.'':  CWi  ..xX:;:.::;:;  ;U'  y,:H:  SY5.sE 

x5  axv;.";..;.x —  A  xv  xx  >  of  Marx  5.  B.xr 

5-  ;5  XX  ®  5.X  XX :  'v  0  V : :  a  X :  X  ®  X>5  Iddd  XV®:::  XX:"- 
>xi;:;oaaxx  by  x. >xx-  Ari.uboxxy  c.xf  Motlo?: 
ekn.xx'5:  A?t®  ®o  AoioiiaoN  555®?,  xjxgBt, 
■at  its  xx.aro.xixx  oxvsx.x'd.v  bijrx;;xx>:t  ixx  i.b-x 
■'i5':X.-M.Naa;X'  •>»  5>8js®  •!.; 


..  ,.?r  :5Jj>-vr  (’ocoix®  xvxb  ;  :  -O  :  :y 
....  Ha  '  :x  xbasiofo  >y  ;  ■  ■.  .  y,  Ag 
'biuak  biduvaar:  BroxioBoixy  i.-.v®;  Eiyi 
A  aa..  0.  xa.xxf  iriixd  yrtitxuvMy  bp 
5T  Aprx-xqar,  B:x  ofixtad  thixt 
xvxoxid  i.xtt::;xxpt  tax  ab.xx'dxxiib:  prx 
i  ixXx.b::;®'  :x  ;'...,x  >  x >  5 U  X  h SX •> ooiVs ;>  ;,OX 

block. 


i  Cob  R;cd;;xxxn,  Kssykoisdoix 


xnxv.x-  x.xov.x::-.  — i:  'a.  Slo.ioa-xix  a-'  x:,y 

■x.xs>.®xv  sixoxx;;  ;;.n®  X'o  Soyrasts::  xo  5- 
''•O  ®.  ®;-xxy,  N-x»-  x-X  x':?:<.>yy  ::x  >®a 

0">.x>  x?  Ka.xxaxky  C»>a>x:xxx.  va:®:x;;x - 
s-aixy  Xv :X: sx  xx:«-.s;:;s<:  };x  y-V-x®;  yasx::c;5;;x- 
X-y  Ox:.xx:S;!aOx:-:::-Cx.:a:'  ,:aak  A::xa®is." 


Trailer  Service  Corp.,  Personnel 
lg  and  Exploitation  Novelties 
ig  Projectors 
Pictures,  Home  Office 
Film  Distributor1 
outh,  A  Survey 
’layers',  Telephoru 
nd  Managers  . 
itioning,  See:  Cooli, 


hts  . 

ures  Corp.,  Home  O 

Theaters  . 

rheaters 
A  Survey 

■  Film  Co.,  Studio  Pers 
Jack,  Introduction  .  . 
lusements  of  the  Northw 
hibitors  of  Ontario,  Persoi 
iependent  Theater  Owners 

rsonnel  . 

ites  Association  of  Motion 

,  Personnel  . 

eaters  of  Illinois,  Personnel 
eaters  of  District  of  Colur. 


eater  Owners,  Inc.  (Iowa),  P. 
eaters  of  Massachusetts,  Persom 
eaters  of  Oregon,  Personnel 
eater  Owners  of  Eastern  Mo.,  and 

n  Illinois,  Personnel . 

eater  Owners  of  Louisiana,  Person 
eaters  of  Michigan,  Inc.,  Personnel 
eater  Owners  of  New  Jersey,  Inc., 


eater  Owners  of  New  York,  Personnel 
eaters  of  the  Northwest  (Minn.),  Pe 


leater  Owners  of  Rhode  Island,  Inc 

lel  . 

leater  Owners  of  Texas,  Personnel 
TING  CURRENT: 


rmers  . 

iDOR  PICTURES: 

Office  Personnel 

telease  . 

GLO  CORP.. 

Office  Personnel  ....... 

telease  . 

Dramatists,  Personnel  . 

Federation  of  Actors,  Personnel . 

Federation  of  Musicians,  Personnel.. 
Society  of  Cinematographers,  Personnel 
Society  of  Composers.  Authors  and  Pub- 

Personnel  . 

Society  for  the  Protection  of  the  Mo- 
icture  Theaters,  Inc.,  Personnel 
ictures  Corp.,  Ltd.,  Home  Office  Per- 


CORP.: 

Office  Personnel 
Releases  . 


nt  Stocks  in  1934 . 

)ecisions  by  Code  Authority. 

Cartoon  Producers . 

PS  . 


ural  Iron  Work . 

ural  Plastering  . 

Fictures  Corp.,  Home  Office  Personnel, 
i,  A  Survey 

ictures  Corp.,  Studio  Personnel . 

enry,  Foreign  Outlook  for  1935 . 

Theaters  . 

Theaters  . 

st  Theaters  . 

ma  Export  Co.,  Home  Office  Personnel 

ctors  . . 

Film  Exchanges,  Home  Office  Personnel 

Flowers  . 

d  Assistant  Directors,  Personnel . 

i  Producers  . 

id  Motion  Picture  Advertisers,  Inc.,  (A 


573 

1006 

765 

766 
864 


600  Cabine 
Cable, 

562  Calgary, 

Calendar 
562  CALIFORl 
369  Exhibitor 
945  Producer 
898  Studios, 

626  Theaters 
586  California  Ti 
965  Call  Systems 
945  Camera  Lense. 

965  Cameramen,  W 
973  Cameras,  Parts 
562  CANADA: 

1033  Exchanges 

Exhibitor  Assoc 
Producers 
Studios,  Personn 

Theaters  . 

Theater  Statistics 
562  Canada  and  Newfoui 
415  Canadian  Governmen 
570  Studio  Personnel 
961  Canadian  Performing 

601  sonnel  . 

415  Cans  and  Cases,  Reel  Carrying 

Carbon  Adaptors  . 

rarhnnc 


Marl 5’ 3 5  pg.  38 

iel  . 

Awards,  1928-1933  . 

ig  Systems  . 

il  Products  and  Services . 

AND  ACTRESSES: 

!  Work,  1933-1934  . 

’  Telephone  Numbers  . 

Equity  Association,  Personnel 

!S: 

,  Lense,  Incandescent  Projection 
See:  Screen  Play  Writers 
ES: 

Associations,  Buying  Guide,  Circuits,  Ex- 
s,  Distributors.  Foreign,  Producers,  Thea- 
tc.) 

r  Tickets  . 


Associations,  Exhibitor 
600  Audio  Productions,  Inc. 

51  Austria,  A  Survey . 

943  Australia,  A  Survey  . 

943  Auten,  Harold,  1934  Releases 
Authors'  Guild,  Personnel 
417  Authors'  League,  Personnel 
525  Authors’  Work,  1933-1934 
600  Automatic  Sprinklers 


Personnel .  . 
Home  Office 


608  Catholic  Actors  Guild  of  America,  Personnel.... 
Personnel  562  Celebrity  Productions,  Inc.,  Home  Office  Fer- 

1035  sonnel  . 

.  1 037  Cement,  Film  .  . 

.  369  Censor  Boards 

602  Census  Statistics,  U. 

602  Central  Association  Film  Pro 


943 
497  ' 


Bahamas,  - 
BALA- 


602  Decorators,  Theater 
Delaware,  Theaters 
563  Deliveries,  Film 
951  deMille,  Cecil  B.,  Productions, 

733  Denmark,  A  Survey 
41  Department  of  Commerce  Promotes 
Motion  Picture  Products,  by^Bomas 
602  Department  of  Visual  Instruct! 

1041  Education  Ass'n,  Personnel^ 

955  Devon  Film  Corp.,  Home 
979  Dialoguers,  See:  Screen^ 

951  Digest  of 
951  Dimmers^ 

979  "Dinn# 

953  of  1934 
955  Directional  Signs 
572  DIRECTORS: 

Art 

563  Feature,  Work  in  1 93| 

371  Short  Subject 

1083  Dance  . 

953  Disc  Recorders  . 

1041  Disney,  Walt,  Productions,  Inc.,  Home  Office 
947  Personnel 

1041  Display  Frames,  Lobby  . 

983  DISTRIBUTION-DISTRIBUTORS: 

Sales  Expectancy  Percentages  . 

95  New  York  Addresses . 

71  Key  City  Exchanges  . 

'2  16  mm . 

3  Dominican  Republic,  A  Survey  . 

I  Doors,  Fireproof  . 

Draperies  and  Curtains . 

Drapery  Fabrics  . 

trops  . .  . 

uPont  Film  Mfg.  Corp.,  Home  Office  Personnel 
.WORLD  PICTURES,  INC.: 

Home  Office  Personnel  . 

934  Releases  . 


Inc. 


ring  . 

Survey  . 

roductions.  1934  Release  . 

iges,  Key  City  . 

bition,  Standard  Contract . 

xhibitor  Organizations,  Personnel  . 

i  Exhibitors  Association  of  Chicago,  Personnel 
951  EXPLOITATION: 

1043  Exploitation  and  Advertising  Novelties 
955  Exploitation  Pictures,  Inc.,  Personnel 

Exporters  and  Importers  . 

955  EASTMAN  KODAK  CO.: 

956  Home  Office  Personnel  . 

956  Financial  Summary  . 

957  Trends,  by  Jack  Harrower . 

951  Showmen’s  Calendar  . 

1043  Digest  . 

Manual  .  •  ■ 


D  - F - 

,jy  Dance  Directors  .  523 

943  Danubia  Pictures,  1934  Releases  .  .  .  371  F.  &  M.  Stageshows.  Inc.,  Home  Office  Personne 

949 .Dates  of  Leading  Holidays  . . - ...  738  FABRICS.: _ _ _ _ _ ■ 


Fredman 


’  Systems  . 

jtors,  Inc.,  Home  Office  Per- 


\  Picture  Operators  Union. 


frica,  A  Survey . I 

Association  of  Non-Theatrical  Producers, 

nel  . 

lervice  Studios,  Inc.,  Personnel . 

A  Survey  . 1 

achines,  Film  . 

m,  Work  in  1933-1934 . 

IAL  PICTURES,  INC. 

ice  Personnel,  and  Subsidiaries . 

sonnel  . 

ses  . f 

vors  . 


'ey . 

ters  . 

actors  . 

ch  Products,  Inc.,  Home  Office 


;  '  rc,”"n"  .  ouo  Long.  i.  i...  Hr'O'aumun!,,  stuuiu  rmunnui  . 

inancial  Summai  .  904  General  Pictures,  1934  Release .  373  Independent  Theater  Owners  ot  Wis.,  Personnel.  613  LOUISIANA: 

ious  Theaters  Corp.,  Home  Ottice  Personnel.  569  Generators  .  963  India,  A  Survey  1060 

and  Trade  Publications .  665  GEORGIA:  INDIANA: 

959  Exhibitor  Associations,  Personnel .  609  Exhibitor  Associations,  Personnel 

Producers  . . .  582  Theaters  . 

Theaters  .  776  INDICATORS: 

MANY: 


Corp.,  Home  Ottice  Personnel 


Eas 
kES: 

eleased  in  1934,  Credits., 
eleased  Since  1915,  14,573 
eleased  by  Companies  in  1 


564 


Exhibitor  Associations,  Personnel 

Producers  . 

609  Studios  . 

783  Theaters  . 

Luminous  Tube  Signs  . 


Company  Releases 
1934 
Facts  .  . 
efs 
Tlenf 
Jeaners 

Fair  Competition, 

d  DAILY: 
ersonnel 


M 


See:  Motion  Picture  Thea 


Personnel . 


reduction 

elief  Fund  Article . . .  45  Great  Britain,  A  Survey.. 

elief  Fund  Personnel  .  602  Greece.  A  Survey 

olf  To 


733  of  the  U.  S.  and  Canada,  Personnel .  603 

1079  International  Photographers  of  the  M.  P.  Indus- 


Miss.,  Tenn., 

t,  Personnel  . 

ot  District  of  Columbia,  Personnel 
of  Kentucky,  Personnel 


jn  Best 
;n  Best 
Deliverie 
Editing 
Editors, 

Exchange,  Th 
Inspection 
Libraries 
Outlook  Abro 
Perforators 

Players’  Club,  Inc.,  Personnel .  603  Haiti 


Safes  .  978  Handy,  Jam,  Picture  Service,  Inc.,  Studio  Per- 

Society,  Inc.,  Personnel  .  603  sonnel  .  .  .  576 

Speed  Indicators  .  965  Harcol  Motion  Picture  Industries,  Studio  Per- 

choice,  Inc.,  Home  Office  Personnel .  566  sonnel  .  576 

racial  Summaries  .  897  Hard  of  Hearing  Devices 

nd,  A  Survey  .  1 048  Hardware,  Stage 

Extinguishers  .  960  Harle,  P 

Hose  . ;  960  Harman-I 

iroof  Curtains  • .  957  s°l> 

iroof  Doors  .  958  H 

T  DIVISION  EXCHANGES,  INC.: 

ime  Office  Personnel  . 

34  Releases  . 


‘It  Happened  One  Night",  One  of  the  Ten  Best 


atudio  Personnel 
1934  Releases  . 


T 


562 


Division  Productions,  Inc.,  Personnel 
National,  See:  Warner  Bros. 

‘atrick  Pictures,  Inc.,  Home  Offic  i 
URES: 

ass,  Bronze,  Iron  ,  . 

;hting  . 

imbing  . 

and  Banners  . 


Inc., 


cher  Studios 

1  Lights  . 

Coverings 
ing,  Tile  ... 
da,  Theaters 
ers,  Artificial 
:IGN: 

rvey  of  World 
tide  by  Thoma 
tide  by  N.  D 
glarld,  by  Erm 
ance,  by  P.  A 
rmany,  by  Wi 
viet  Russia,  b 
itlook  for  1 92 
ms  Imported  i 
anches  of  Ami 
FILM  CORP.: 
ime  Office  Per 
udio  Personnel 
34  Releases 
aancial  Summary 
reign  Branches 
Midwest  Theater 
rcuits,  Theater  List' 

Movietone  News 
Movietone  Studio.  F1 
les.  Lobby  Display.  . 

MCE: 

tide  by  P.  A.  Hqrle. 

Survey 

man,  Ernest  W.,  England  in 
s,  The,  Personnel 
er  Corp..  Home  Office  Personnel 


This 

Important 
Yolini  ne  Containing 
a  Wealth  of  Valuable 


'0®'  Manheim,  N.  L.,  Foreign  Outlook  for  1935 

Marcy  Pictures  Corp.,  1934  Releases . 

Marquees  .  . 

MARYLAND: 

Exhibitor  Associations,  Personnel . 

Producers  . 

Theaters  .  . 

MASCOT  PICTURES  CORP.: 

Home  Office  Personnel  . 

1934  Releases  . 

klasquers,  The,  Personnel  . 

SSACHUSETTS: 


jbitor  Associations,  Personnel 


Ructions,  Inc.,  1934  Releases. 
EDUCTIONS,  INC. 

Personnel  . 


itotion  Picture  History  in  193: 
.tfclAYER 

ttnel  . j 


and  Interesting 
Information  Is  Now  Being 


Corp.,  Financial  Sul 


Studio  Personnel 


irsonnel 


Distributee!  to  All 


Subscribers 


Studio  Personnel* 


; 


isonnel 


Personnel 


Personnel 


Chronological  History  of 


Marl5’35  pg.  39 


F.  T.  A.  Independent  Theaters  Association, 

trsonnel  .  609  |nH 

;anoff,  Leon,  1934  Release .  373  Incand^ 

ison  Film  Distributors,  1934  Releases .  371  Independent1 

IMONT  BRITISH  PICTURE  CORP.  OF  Independent  Supp 

AMERICA:  Independent  Theater  Mai 

ome  Office  Personnel  .  565  sonnel 

>34  Releases  .  371  Independent  Theqter  Owners  (Mo.),  Personnel 

-2§j_LMgEggsj.g.nt_  Theater  Owners  Ass’n,  (N,  Y.l,  Per- 


66  The  Recognized  Standard 
Reference  Rook  of  the 
Motion  Picture 
Industrg  99 


CTURES  CORP.: 

Personnel  . 

sonnel  . 


* 


Representative 

a,  Theaters  . 

real.  Exchanges 

orris,  Sam  E.,  Foreign  Outlook  for  1935 
Moser  &  Terry,  Inc.,  Studio  Personnel  .  . 

970  Motion  Picture  Books  . 

373  Motion  Picture  Club  of  N.  Y.,  Personnel 
1064  MOTION  PICTURE  CODE  OF  FAIR  COMPE 
TION: 

77  Article  by  Louis  Nizer 
ome  Office  Personnel.  566  Text  of  Code 

Frames  .  962  Motion,  Picture  Distributors  and  Exhibitors 

611  Lobby  Photographs  .  970  Canada,  Personnel  . 


Best  Pictures 


Local  Grievance  and  Clearance  and  Zoning  Boards  635  Motion  Picture  Laboratories  Ass’n.,  Personnel  ■ 


itS  OF  AMERICA,  INC.  (Hays'  Officel: 


Theaters  .  832  PROJECTION : 

mnel  .  604  ORGAN: 

Activities  .  673  Blowers  . .  . .  972 

Picture  Publications  Throughout  the  Heaters  .  963 

d  .  653  Organs  .  972 

Picture  Relief  Fund  of  America,  Inc.,  Organizations,  Personnel  .  599 

nne|  .  604  Original  Titles  of  Books  and  Plays  Made  Into 


Writers  . 

Booths  .  947  Series  . 

Incandescent  Adaptors  .  943  1934  Releases,  by  Companies... 

Lamps  966  SHOWMEN’S: 

Lenses  .  967  Calendar  of  Holidays  . 

Rooms . 991  Exploitation  Section  . 

Projector  Safety  Devices  . .  978  Showmen's  Pictures,  1934  Releases. 


Picture  Researc 
Picture  Studio 
N  PICTURE  TK 
RICA: 

nnel  . 

1934  Activitie 
Pictures.  1934 
Publishers  Protc 

itands  . 

Tax  Fight,"  by 

Writers  . 

Instruments 


I  Ass’n.  of  Non 

Personnel  . 

‘IAL  BOARD  C 
rTURES: 

nnel  . 

Activities  . 

Picture  Selectioi 
I  Film  Carriers, 

I  Indorsers  of  F 
I  Pictures  Co., 
I  Poster  Service 
I  Screen  Service 
I  Theater  Suppl 
I  Variety  Artist 
hip  and  Shore  ! 
>KA: 

itor  Association; 

cers  . 

ers  . 


ands,  A  Survey 
and  India,  A  Si 

Theaters  . 

M.  P.  Studio, 
ampshire,  Theatc 
AVEN: 

Boards  . 

inges  . 

ERSEY: 
as  Personnel 

ers  . 

I  Exhibitor  Ass'i 
IEXICO: 

itor  Associations 

ers  . 

er  Owners  Assc 
RLEANS: 

Boards  . 

nges  . 

ORK: 

itor  Associations 

cers  . 

as,  Personnel 

ers  . 

■aland,  A  Survey 
vents,  Ten  Leadi 
ils,  Personnel 
ua,  A  Survey  .  . 
Louis,  “1934  a 


4EATRICAL: 
al  Association,  l’ 
•n  Association,  f 
nal  Association 

cers  . 

CAROLINA: 
itor  Associations, 

ers  . 

DAKOTA: 

ers  . 

er  Owners  Assoc: 


S23 


A  Complete  Service 


NEWS  —  REVIEWS  —  CONSTRUCTIVE  EDITORIALS  —  EXPLOITATION  AIDS 
TOPICAL  OPINIONS  —  ADVANCE  PRODUCTION  INFORMATION  —  EQUIP¬ 
MENT  NEWS  —  PICTURE  CASTS  AND  CREDITS  —  SHORT  SUBJECT 
SCHEDULES  —  ACCURATE  REFERENCE  DATA  —  INFORMATION 

SERVICE 


The  FILM  DAILY  is  the  only  film  trade  paper  which 
offers  its  subscribers  such  a  wealth  of  Information  and  Service 


Your  Check  for  $10.00  Will  Bring  You  This  Complete  Service: 


THE  FILM  DAILY 


THE  FILM  YEAR  BOOK 


The  industry’s  leading  daily  trade  publication — Six 
days  each  week — Containing  Live  News,  Constructive 
Editorials,  Straight  from  the  Shoulder  Reviews  of 
Features  and  Short  Subjects,  and  Timely  Exploita¬ 
tion  aids. 


PRODUCTION  GUIDE  and 
DIRECTORS’  ANNUAL 


Over  300  pages  of  valuable  and  interesting  produc¬ 
tion  data — Published  each  Summer — Contains:  Ad¬ 
vance  Production  Schedules  of  Distributors,  lists  of 
pictures  planned,  tentative  casts  and  credits  and  re¬ 
lease  Rates  wherever  possible.  Covers  the  first  six 
months  of  the  year  including  latest  work  of  Players, 
Directors,  Writers,  Film  Editors,  Cameramen,  Dance 
Directors  and  Song  Writers — Studio  Personnel — 
Credits  on  pictures  released  during  the  first  half 
of  the  year — and  many  other  useful  references. 


SHORT  SUBJECT  QUARTERLIES 


Four  times  a  year — These  useful  issues,  devoted  en¬ 
tirely  to  Short  Subjects,  Reviews,  Exploitation  Stunts, 
etc.  are  welcomed  bv  exhibitors. 


S  FILM  DAILY 


0  Broadway, 
v  York,  N.  Y. 


Hollywood  Office: 
6425  Hollywood  Blvd., 
Hollywood,  Calif. 


tlemen: 


:se  enter  my  subscription  to  the  FILM  DAILY  SERVICE,  and  send  my  1935  YEAR  BOOK 
ediately.  I  enclose  my  check  for  $10.00  (Foreign  subscription,  $15.00). 


Marl5'35  pg.  40 


The  FILM  DAILY  SERVICE  is  the 


best  $10.00  investment  an  exhibitor 
can  make.  Sign  the  coupon  and 
mail  it  today.  We  will  do  the  rest. 


K  Studio  Personnel. 


Is  Yours  When  You  Become  a  Subscriber  of 


This  annual  volume  contains  over  eleven  hundred 
pages  and  covers  the  industry  from  every  angle — 
Production,  Distribution  and  Exhibition.  Between 
its  covers  will  be  found:  A  list  of  more  than  14,500 
Titles  of  pictures  released  since  1915 — Credits  on 
pictures  released  in  1934 — Features  imported  during 
the  past  year — Serials  released  since  1920 — Original 
titles  of  hooks  and  plays  made  into  films  under 
new  titles — Short  Subject  Scries,  Producers  and  Dis¬ 
tributors — Personnel  of  Important  Companies,  Studios, 
Associations- — Work  of  Players,  Directors,  Authors, 
Screen  Play  Writers,  Cameramen,  Film  Editors,  Song 
Writers  and  Dance  Directors — Telephone  numbers  of 
Players’  Agents — Birthdays  and  Birthplaces  of  promi¬ 
nent  film  folk — Financial  Structures  of  motion  picture 
companies — An  up-to-the-minute  Equipment  Buying 
Guide — A  complete  survey  of  Foreign  Markets — 
Motion  Picture  Code — Court  Decisions  of  1934 — A 
comprehensive  Showman’s  Manual  of  Exploitation — 
Personnel  of  Local  Grievance  and  Clearance  and 
Zoning  Boards— A  list  of  Theaters  in  the  United 
States,  Alaska  and  Canada — Addresses  of  Producers, 
Distributors,  Exchanges,  Laboratories,  Trailer  Com¬ 
panies,  Insurance  Brokers,  Projection  Rooms,  Agents, 
Play  Brokers,  Vaudeville  Bookers,  etc. — Motion  Pic¬ 
ture  Publications — Books,  and  a  thousand  and  one 
other  important  items  of  information. 


ok  for  1935 . 1 

'ecisions  of  1934. 


onnel . 


E  ENGINEERS: 


sker. 


-rsonnel 


Association,  Per- 


isky. 


tography 
ses . 


DONS,  INC.: 


ial  Summary 


Canada . 


Personnel 


ise 

1934  ”. 


5 

5 


led  with  most  of 


I 


LY  POLLS: 


fs 


.  979  Critics  Who  Voted  in  1934 . 

.  979  1934  Honor  Roll  . 

.  979  Ten  Best,  1922-1933  . 

,  Foreign  Outlook  for  1935 . 1005  Ten  Leading  News  Events  of  1934  . 

ns.  Inc.,  Personnel .  570  TENNESSEE: 

Since  1920 .  383  Exhibitor  Associations,  Personnel 


A  Jay  Emanuel  Publication  Service 


THE  CHECKUP— 2-March-35 


- THE  GREAT  Z1EGFELD - William  Powell,  Harriet  Hoctor, 

Shaw  and  Lee,  Fanny  Brice. 

- FAR  OFF  HILLS - Constance  Ciller,  Maureen  O’Sullivan, 

Una  Merkel,  Charles  Butterworth,  Franchot  Tone. 

- PUBLIC  HERO  No.  1 - Jean  Arthur,  Chester  Morris,  Arthur 

Byron,  Joseph  Spurin-Calleia,  Lionel  Barrymore. 

- ANNA  KARENINA - Greta  Garbo,  Basil  Rathbone,  Fredric 

March. 

- BROADWAY  MELODY  OF  1935 - Allan  Jones,  Virginia 

Bruce,  Lynne  Overman. 

— MUTINY  ON  THE  BOUNTY - Clark  Gable,  Robert  Mont¬ 

gomery,  Charles  Laughton. 

— MERRILY  WE  ROLL  ALONG — William  Powell,  Myrna  Loy, 
Lionel  Barrymore. 

— A  NIGHT  AT  THE  OPERA - Four  Marx  Brothers. 

- GOLD  EAGLE  GUY - Wallace  Beery. 

— MAN  OF  THE  WORLD — Paul  Lukas. 

- THE  FLAME  WITHIN - Ann  Harding,  Herbert  Marshall. 

- RISE  AND  SHINE - Ted  Lewis,  Pinky  Tomlin. 

- NO  MORE  LADIES - Joan  Crawford,  Robert  Montgo  mery, 

— TYPEE — Mala,  Lotus  Long. 

( The  following  pictures  are  still  due  on  1933-1934  contracts.  409- 
Craivford ;  401-MacDonald ;  412-Durante ;  418-Harlow ;  420-Hayes; 
426-Shearer ;  431-Beery  and  Gable;  433-Harlow  and  Gable;  437-Soviet; 
439 -Two  Thieves.) 

Monogram 

3003 F— THE  NUT  FARM F— Wallace  Ford,  Joan  Gale,  Flor¬ 
ence  Roberts,  Oscar  Apfel,  Betty  Alden — Plenty  of  laughs - 

68m. —  1  -Feb. 

3017—  F— THE  GREAT  GOD  GOLD— D— Sidney  Blackmer, 

Martha  Sleeper,  Regis  Toomey,  Edwin  Maxwell - Topnotcher 

from  this  studio - 72m. - 2-March. 

3018—  F— WOMEN  MUST  DRESS— D— Minna  Gombell,  Hardie 

Albright,  Gavin  Gordon,  Suzanne  Kaiaren,  Arthur  Lake - 

Selling  opportunity - 76m. - 1 -Feb. 

3025— F— THE  MYSTERY  MAN - CD— Robert  Armstrong,  Max¬ 
ine  Doyle,  Henry  Kolker,  Leroy  Mason - Okay — 67m. — 2-Feb. 

3032— F— TEXAS  TERROR— W— John  Wayne,  Lucille  Browne. 

LeRoy  Mason,  George  Hayes — Usual  Wayne  western - 51m. - 

2-Feb. 

3036 - F - RAINBOW  VALLEY - W - John  Wayne,  Lucille  Brown, 

George  Hayes - Typical - 52m. - 2 -March. 

303  7— F— LAWLESS  FRIDNTIER— W— John  Wayne,  Sheila  Terry. 

Yakima  Canutt — Satisfactory — 58m. — 2 -Jan. 

3013— THE  HOOSIER  SCHOOLMASTER— Norman  Foster,  Char¬ 
lotte  Henry,  Dorothy  Libaire,  Otis  Harlan,  Sara  Padden,  Rus¬ 
sell  Simpson,  William  V.  Mong,  Tommy  Bupp. 

3019 - RECKLESS  ROMEOS - Robert  Armstrong,  William  Cagney. 

3033 - THE  DESERT  TRAIL - John  Wayne,  Mary  Kornman,  Paul 

Fix,  Lafe  McKee. 

Paramount 

3428— F— ROCKY  MOUNTAIN  MYSTERY — W— Randolph  Scott, 

Chic  Sale,  Mrs.  Leslie  Carter,  Kathleen  Burke - Fair - 65m. - 

1  -Feb. 

3429 - A - RUMBA - D — George  Raft,  Carole  Lombard,  Margo, 

Lynne  Overman,  Monroe  Owsley - Must  be  sold - 75m. - 1- 

Feb. 

3430— F— ALL  THE  KING’S  HORSES— MU— Carl  Brisson,  Edward 
Everett  Horton,  Eugene  Pallette,  Mary  Ellis,  Katherine  De- 
Mille — Ace  Musical — 84m. — 2-Feb. 

343  1_F— RUGGLES  OF  RED  GAP— C— Charles  Laughton,  Mary 
Boland,  Charles  Ruggles,  Zasu  Pitts,  Roland  Young,  Maude 

Eburne,  Leila  Hyams,  Lucien  Littlefield — Very  good - 94m. - 

2-Feb. 

3432 - F - CAR  99 - AD - Fred  Mac  Murray,  Sir  Guy  Standing, 

Ann  Sheridan — Satisfactory — 74m. — 2-Feb. 

3433— F— MISSISSIPPI— CD— Bing  Crosby,  W.  C.  Fields,  Joan 

Bennett,  John  Miljan,  Queenie  Smith - Plenty  to  sell - 84m. - 

1  -March. 

3434  - F - LOVE  IN  BLOIDM - C — George  Burns,  Gracie  Allen, 

Dixie  Lee,  Joe  Morrison,  J.  C.  Nugent - Songs  may  help — 

78m.— 2-March. 

3435  - A - PRIVATE  WORLDS - D - Claudette  Colbert,  Charles 

Boyer,  Joan  Bennett,  Joel  McCrea,  Helen  Vinson — Standout — 
82m. - 2 -March. 

3425 — ONCE  IN  A  BLUE  MOON — CD — Jimmy  Savo,  Whitney 
Bourne,  Cecilia  Loftus,  M-chael  Dalmatoff. 

—FT - MacFADDEN’S  FLATS— C— Walter  C.  Kelly,  Andy 

Clyde,  Richard  Cromwell,  lane  Darwell,  Betty  Furness,  George 
Barbier — Mass - 62  m. - 2 -March. 

—A - THE  DEVIL  IS  A  WOMAN— D— Marlene  Dietrich, 

Lionel  Atwill,  Edward  Everett  Horton,  Cesar  Romero,  Allison 
Skipworth — Spotty — 92m. —  1  -March. 


— GOIN’  TO  TOWN - Mae  West,  Paul  Cavanaugh,  Janet 

Beecher,  Monroe  Owsley,  Dewey  Robinson,  Joe  Twerp,  Grant 
Withers. 

— THE  GLASS  KEY  — George  Raft,  Rosalind  Russell,  Ed 
Arnold,  Charles  Richman,  Guinn  Williams,  Ray  Milland,  Dean 
Jagger,  Emma  Dunn. 

- HOLD  ’EM  YALE - Patricia  Ellis,  William  Frawley,  Larry 

Crabbe,  Warren  Hymer,  George  Barbier,  George  E.  Stone, 
Andy  Devine. 

— THE  CRUSADES — Henry  Wilcoxon,  Loretta  Young,  Ian 
Keith,  Peero  de  Cordoba,  Joseph  Schildkraut,  Hobart  Bos- 
worth,  William  Farnum,  Katherine  DeMille. 

—THE  MILKY  WAY - Jack  Oakie,  Adolphe  Menjou,  Gertrude 

Michael,  Roscoe  Karns,  Betty  Furness,  Edward  Everett  Horton. 
—YOU  GOTTA  HAVE  LOVE — Cary  Grant,  Carole  Lombard, 
Henry  Wilcoxson. 

- ANYTHING  GOES - W.  C.  Fields,  Bing  Crosby,  Queenie 

Smith. 

— STOLEN  HARMONY — Ben  Bernie,  George  Raft,  Grace 
Bradley,  Lloyd  Nolan. 

- SAILOR  BEWARE - Bing  Crosby,  Carole  Lombard,  Edward 

Craven. 

- THE  SCOUNDREL - Noel  Coward,  Martha  Sleeper,  Stan¬ 
ley  Ridges,  Hope  Williams,  Alexander  Woolcott. 

—BIG  BROADCAST  OF  1935 - Jack  Oakie,  George  Burns, 

Gracie  Allen,  Lyda  Roberti. 

—FOUR  HOURS  TO  KILI _ Richard  Barthelmess,  Helen  Mack, 

Roscoe  Karns,  Ray  Milland,  Gertrude  Michael. 

- MORNING,  NOON  AND  NIGHT— Sylvia  Sidney,  Herbert 

Marshall,  Gertrude  Michael. 

- ANNAPOLIS  FAREWELL - Sir  Guy  Standing,  Fred  Mac- 

Murray. 

— PARIS  IN  SPRING — Mary  Ellis,  Tullio  Carminati,  Ida  Lupino, 
Lynne  Overmann. 

— FEDERAL  DICK - Cary  Grant,  Elissa  Landi. 

- CRAZY  PEOPLE - George  Burns,  Gracie  Allen. 

— PLAYING  AROUND - Jack  Oakie,  Kitty  Carlisle. 

— SO  RED  THE  ROSE - Fred  Stone,  Pauline  Lord. 

- PEOPLE  WILL  TALK - Mary  Boland,  Charles  Ruggles. 

- GUNS - Sylvia  Sidney,  Fred  MacMurray. 

- THE  BRIDE  COMES  HOME - Claudette  Colbert. 

—ACCENT  ON  YOUTH Sylvia  Sidney,  Herbert  Marshall. 

—GIVE  US  THIS  NIGHT Sylvia  Sidney,  Sir  Guy  Standing. 

— COLLEGE  SCANDAL — Helen  Mack. 

- ROSE  OF  THE  RANCHO - Kitty  Carlisle,  Leon  Errol. 

- THE  PLOT  THICKENS - Burns  and  Allen. 

—THE  LIGHT  THAT  FAILED — Gary  C  ooper. 

- JUNGLE - Cary  Grant,  Ray  Milland. 

- DRUMBEATS - Joe  Morrison,  Margo. 

- 13  HOURS  BY  AIR - Gary  Cooper,  Carole  Lombard. 

— WAKIKI  WEDDING— Bing  Crosby. 

— SAILOR  BEWARE — Jack  Oakie. 

Radio 

521 —  A GIGOLETTE — D Adrienne  Ames,  Ralph  Bellamy,  Don¬ 
ald  Cook,  Robert  Armstrong,  Harold  Waldridge,  Dewey  Rob¬ 
inson — Weak — 6  7  m. — 2  -Feb. 

522 —  F — MURDER  ON  A  HONEYMOON — MY — Edna  Mae 

Oliver,  James  Gleason,  Lola  Lane,  George  Meeker - Okay 

program — 7  5  m. —  1  -F  eb. 

523—  F - CAPTAIN  HURRICANE - CD— James  Barton,  Helen 

Mack,  Helen  Westley,  Henry  Travers,  Doug  Walton — So-so — 
74m. - 2-Feb. 

524  - F - ROBERTA — MU - Irene  Dunne,  Fred  Astaire,  Ginger 

Rogers,  Randolph  Scott,  Helen  Westley,  Claire  Dodd - In  the 

money 84  m.- — 2-Feb. 

525  - F - A  DOG  OF  FLANDERS — CD - Frankie  Thomas,  O.  P. 

Heggie,  Helen  Parris - Deserves  support - 75m. - 1 -March. 

526  - F - LADDIE - CD - John  Beal,  Gloria  Stuart,  Charlotte 

Henry,  Dorothy  Peterson,.  Virginia  Weidler - Good — 85m. - 

2-March. 

—CHASING  YESTERDAY - Anne  Shirley,  O.  P.  Heggie, 

Helen  Westley,  Trent  Durkin,  Elizabeth  Patterson,  Etienne 
Girardot. 

- THE  INFORMER - Victor  McLaglen,  Heather  Angel,  Pres¬ 
ton  Foster,  Wallace  Ford,  Una  O’Connor,  Maude  Eburne, 
J.  Farrell  MacDonald. 

—THE  PEOPLE’S  ENEMY - Preston  Foster,  Lila  Lee,  Melvyn 

Douglas,  Shirley  Grey,  Roscoe  Ates,  William  Collier,  Jr.,  Her¬ 
bert  Rawlinson. 

- BECKY  SHARP - Miriam  Hopkins,  Mrs.  Leslie  Carter,  Alan 

Mowbray,  G.  P.  Huntley,  Jr.,  Charles  Coleman,  Nigel  Bruce, 
Billie  Burke,  Doris  Lloyd. 

- VILLAGE  TALE - Randolph  Scott,  Kay  Johnson,  Dorothy 

Burgess,  Guinn  Williams,  Donald  Meek,  Janet  Beecher,  Robert 
Barrait,  Andy  Clyde,  Edward  Ellis. 

— THE  NITWITS- — Wheeler  and  Woolsey,  Betty  Grable, 
Etienne  Girardot,  Sleep  ’n’  Eat. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


pg.  41 


THE  CHECKUP— 2-March-35 


A  Jay  Emanuel  Publication  Service 


— STRANGERS  ALL — May  R  obson,  Preston  Foster,  Florine 
McKinney,  William  Bakewell. 

— BREAK  OF  HEARTS — Katherine  Hepburn,  John  Beal, 
Charles  Boyer,  Inez  Courtney,  Sam  Hardy,  Jean  Hersholt. 

- HOORAY  FOR  LOVE - Ann  Sothern,  Gene  Raymond, 

Arthur  Byron,  Maria  Gambarelli,  Bill  Robinson,  Lionel  Stander. 

- STAR  AT  MIDNIGHT - William  Powell,  Ginger  Rogers, 

Gene  Lockart,  Leslie  Fenton,  Ralph  Morgan. 

- TOP  HAT - Fred  Astaire,  Ginger  Rogers,  Helen  Broderick, 

Erik  Rhodes,  Eric  Blore. 

- FRECKLES — Anne  Shirley. 

— SHE — Helen  Gahagan,  Randolph  Scott,  Nigel  Bruce. 

United  Artists 

— A — NELL  GWYN — COD — Anna  Neagle,  Cedric  Hardwicke 
— Restricted — 75  m. — Aug. 

- A— THUNDER  IN  THE  EAST - Formerly  The  Battle— D— 

Charles  Boyer,  Merle  Oberon,  Betty  Stockfield,  John  Loder — 
Impressive - 84m. - 1  -Dec. 

- F - CLIVE  OF  INDIA - MD — Ronald  Colman,  Loretta 

— F — THE  SCARLET  PIMPERNEL — COD — Leslie  Howard, 
Raymond  Massey,  Merle  Oberon,  Joan  Gardner,  Anthony 
Bushnell - Well  done - 94m. - 1-Feb. 

— F — FOLIES  BERGERE — MU — Maurice  Chavelier,  Ann  Soth¬ 
ern,  Merle  Oberon,  Eric  Blore,  Walter  Byron - Ace  to  Sell — 

82m. —  1  -March. 

- A - THE  WEDDING  NIGHT - D - Gary  Cooper,  Ralph  Bell¬ 
amy,  Anna  Sten,  Helen  Vinson - Impressive - 84m. - 1 -March. 

- LET  ’EM  HAVE  IT - Richard  Arlen,  Virginia  Bruce,  Alice 

Brady,  Bruce  Cabot,  Eric  Linden,  Joyce  Compton. 

- PRODUCTION  No.  5 — Chalrles  Chaplin,  Paulette  Goddard, 

Carter  De  Haven,  Henry  Bergman. 

— THE  CALL  OF  THE  WILD — Loretta  Young,  Clark  Gable, 
Jack  Oakie,  Edward  Arnold,  Reginald  Owen,  Katherine 
DeMille. 

- LES  MISERABLES - Fredric  March,  Charles  Laughton,  Ro¬ 
chelle  Hudson,  Jessie  Ralph,  Eley  Malyon. 

— CARDINAL  RICHELIEU — George  Arliss,  Francis  Lister, 
Edward  Arnold. 

— CONGO  RAID — MD — Leslie  Banks,  Paul  Robeson,  Nina 
McKinney. 

- BARBARY  COAST - Miriam  Hopkins. 

— BREWSTER’S  MILLIONS - Jack  Buchanan,  Lily  Damita. 

- SHARK  ISLAND— Fredric  March. 

—SING,  GOVERNOR,  SING - Lawrence  Tibbett. 

- PROFESSIONAL  SOLDIER— Wallace  Beery. 

—LAST  OF  THE  MOHICANS - Merle  Oberon. 


Universal 

8008 —  F— NIGHT  LIFE  OF  THE  GODS — C — Peggy  Shannon. 
Alan  Mowbray,  Florine  McKinney,  Richard  Carle,  Gilbert 
Emery,  Henry  Armetta — Must  be  sold  heavily — 79m. — 2-Dee. 

8019— F - TRANSIENT  LADY— MD— Henry  Hull,  June  Clay- 

worth,  Frances  Drake,  Clark  Williams - Sell  Hull - 75m. - 

I  -March. 

8023—  F — IT  HAPPENED  IN  NEW  YORK— C — Gertrude  Michael, 

Lyle  Talbot,  Hugh  O’Connell,  Heather  Angel - Strong  on 

laughs — 75m. —  1  -March. 

8024—  F— MYSTERY  OF  EDWIN  DROOD—MD— Claude  Rains, 

Douglass  Montgomery,  Heather  Angel,  David  Manners,  Valerie 
Hobson - Well  done - 85m. - 1-Feb. 

8031—  F— RENDEZVOUS  AT  MIDNIGHT— MY— Ralph  Bellamy, 

Valerie  Hobson,  Edgar  Kennedy — Program - 62m. — 2-Feb. 

8032 —  A — A  NOTORIOUS  GENTLEMAN — MD — Charles  Bick¬ 
ford,  Helen  Vinson,  Sidney  Blackmer — Above  average — 75m. 
—  1-Feb. 

8036— F— STRAIGHT  FROM  THE  HEART— CD — Mary  Astor, 
Roger  Pryor,  Baby  Jane - Programmer - 72m. - 1-Feb. 

8083— F— ' THE  CRIMSON  TRAIL— W— Buck  Jones,  Polly  Ann 
Young,  Carl  Stockdale — Satisfactory — 62m. —  1 -March. 

8001 —  SHOWBOAT— I  rene  Dunne. 

8002 —  SUTTER’S  GOLD. 

8009—  THE  BRIDE  OF  FRANKENSTEIN— Boris  Karloff,  Valerie 
Hobson,  Colin  Clive,  Elsa  Lanchester,  Una  O’Connor,  E.  E. 
Clive,  O.  P.  Heggie. 

8012—  MR.  DYNAMlfE— Edmund  Lowe,  Jean  Dixon,  Victor  Var- 
coni,  Verna  Hillie,  Esther  Ralston,  Robert  Gleckler,  Minor 
Watson,  Matt  McHugh,  Jameson  Thomas. 

8013 —  PRINCESS  O’HARA—  Jean  Parker,  Chester  Morris. 

8015 — WEREWOLF  OF  LONDON — Henry  Hull,  Spring  Byington, 
Valarie  Hobson,  Warner  Oland,  Lester  Matthews. 

80  1  6 - THE  RAVEN - Bela  Lugosi,  Boris  Karloff,  Irene  Ware. 


8084 — STONE  OF  SILVER  CREEK — Buck  Jones,  Marion  Shilling. 
— SING  ME  A  SONG — William  Powell. 

—ALIAS  MARY  DOW — Sally  Eilers. 

- UNCONSCIOUS - Hugh  O’Connell,  Jean  Dixon. 

- DIAMOND  JIM - Edward  Arnold. 

— THE  GREAT  IMPERSONATION — Edmund  Lowe. 

Miscellaneous 

- F - BIG  BOY  RIDES  AGAIN - W - Guinn  Williams,  Connie 

Bergen,  Charles  French,  Lafe  McKee — Satisfactory  western - 

5  7m. — 2-March. 

— F — SECRETS  OF  CHINATOWN — MD — Nick  Stuart,  Lucille 

Brown,  Raymond  Laurence,  James  Flavin - Exploitable - 5  5m. 

— 2-March. 

— F — THE  GHOST  RIDER — W — Rex  Lease,  Ann  Carol,  Wil¬ 
liam  Desmond,  Franklyn  Farnum,  Bobby  Nelson,  Art  Mix - 

Satisfactory - 5  6m. - 1  -March. 

— F — TIMBER  TERRORS - w — John  Preston,  Dynamite,  Cap¬ 
tain,  William  Desmond - Okay  for  action  fans - 49m. —  I- 

March. 

- F - THE  LOST  CITY - MD - William  “Stage”  Boyd,  Claudia 

Dell,  Ralph  Lewis — Plenty  to  sell - 74m. - 1 -March.  (Also 

available  in  feature  and  serial  and  serial  form.) 

— F — WAY  OF  THE  WEST— W— Wally  Wales,  Art  Mix,  Wil¬ 
liam  Desmond,  Bill  Patton,  Myrla  Braton,  Bobby  Nelson - Sat¬ 

isfactory  western — 52m. —  1 -March. 

— F — COYOTE  TRAILS - W — Tom  Tyler,  Ben  Corbett,  Helen 

Dahl — Standard  Tyler — 60m. — 2-March. 

- F - RESCUE  SQUAD — AD - Ralph  Forbes,  Verna  Hillie, 

Leon  Waycoff — Fair  inde — 61m. —  1 -March. 

_F— HONG  KONG  NIGHTS - MD - Tom  Keene,  Wera  En¬ 

gels,  Warren  Hymer — Packed  with  action — 60m. —  I -March. 
- F - LOSER’S  END - W - Jack  Perrin,  Tina  Mena.rd,  Rose¬ 
mary  Joye,  Jimmy  Aubrey — Okay  outdoor  drama — 59m. - 

1  -Feb. 

— A — WAR  IS  A  RACKET — D — Compilation,  with  inquir¬ 
ing  type  of  interview,  showing  attitude  of  various  people  on 
munitions  question — Front  page — 63m. —  I -Jan. 

— F— FEDERAL  AGENT— MD — Bill  Boyd,  Irene  Warne,  Don 

Alvarado,  George  Cooper — Average  inde  meller — 58m. - 

1  -Jan. 

— F — MILLION  DOLLAR  HAUL — AD — Tarzan,  the  dog, 
Reed  Howes,  Janet  Chandler,  William  Farnum — Usual  dog 
story - 58m. - 2-Feb. 

— F — THE  FIGHTING  PILOT — AD — Richard  Talmadge,  Ger¬ 
trude  Messinger,  Robert  Frazer - Good  action  show - 60m. — 

2-Feb. 

— F - NORTHERN  FRONTIER— AD - Kermit  Maynard,  Elea¬ 
nor  Hunt,  J.  Farrel  MacDonald,  Russel  Hopton - Okay — 58m. 

2-Feb. 

- F - BIG  CALIBRE - W - Bob  Steele,  Peggy  Campbell,  John 

Elliott — Okay— 58m. - 2-Feb. 

- F — THE  WOLF  RIDERS— W — Jack  Perrin,  Nancy  Deshon, 

Lafe  McKee - Usual  Perrin - 60m. - 2-Feb. 

_F— BORDER  VENGEANCE— W—Reb  Russell,  Mary  Jane 

Carey,  ’’Rebel,”  the  horse — Okay  Russell - 58m. - 2-Feb. 

— F — HIGH  SCHOOL  GIRL— D — Cecilia  Parker,  Crane  Wil¬ 
bur,  Helen  MaicKellar — Bally  opportunity — 58m. —  1-Feb. 

- GO-GET-IT-HAINES— Bill  Boyd,  Sheila  Terry,  Eleanor 

Hunt,  Leroy  Mason,  Lee  Shumway. 

- DEVIL’S  CANYON - W - Noah  Beery,  Jr.,  Miami  Alvarez, 

Fred  Church,  William  Desmond. 

—THE  CYCLONE  RANGER— Bill  Cody,  Eddie  Gribbon,  Nena 
Quartero,  Solidad  Jiminez,  Donald  Reed. 

- FRONT  PAGE  MADNESS - Richard  Bird,  Nancy  Burne, 

Diana  Napier,  Edward  Underdown,  Iris  Ashley. 

—MURDER  BY  TELEVISION— June  C  ollyer,  George  Meeker, 
Huntley  Gordon,  Bela  Lugosi. 

- PALS  OF  THE  RANGE - Rex  Lease,  Frances  Wright,  George 

Cheseboro,  Yakima  Canutt. 

Foreign 

— A — CHAPAYEV — D — Russian  film  with  Russian  cast — For 
art  houses — 95m. —  1 -March. 

—A— BELLA  DONNA— D— Conrad  Veidt,  Mary  Ellis,  Cedrm 
Hardwicke - Should  impress - 74m. —  1  -March. 

— F — DON  QUIXOTE — CL — Feodor  Chaliapin,  George 

Robey,  Sydney  Fox — Restricted — 78m. —  1 -Jan. 

— A— THE  WANDERING  JEW — CL — Conrad  Veidt,  Anne 
Grey,  Dennis  Hoey — Must  be  seen — 81m. —  1-Feb. 

_A— SCOTLAND  YARD  MYSTERY— MY— Sir  Gerald  Du 
Maurier,  George  Curzon,  Belle  Crystal  (British) — Sell  the 
title - 70m. — Nov. 

— A — MADAME  BOVARY — D — French  cast  in  French  drama 
with  English  titles — Restricted — 98m. —  1-Dec. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


Marl5'35  pg.  43 


Do  Not  Im p el'll  the  Future  oi  Your 

♦  Theatre  hy  Ignoring  a  Vital  Subject 


Neglect  has  been  one  of  the  reasons  why 
exhibitors  now  find  themselves  operating 
under  disadvantages.  One  of  the  faults 
of  exhibitors,  generally,  has  been 
that  they  have  not  given  enough 
support  to  independent  production. 
To  correct  that,  the  MPTO  of  East¬ 
ern  Pennsylvania,  Southern  New 
Jersey  and  Delaware  began  a  cam¬ 
paign  for  more  playing  time  for 
independent  exchanges  of  the  terri¬ 
tory. 

It  did  not  act  just  by  passing  a  resolution 
but  continued  the  work  through  commit¬ 
tees,  mailing  pieces,  personal  contact.  To 

top  that  off,  it  took  the  fight  to  the 
floor  of  the  MPTOA  convention  at 
New  Orleans,  with  the  result  that  the 
national  body  endorsed  the  move  for 
all  units. 

Back  from  New  Orleans,  the  MPTO  is 
continuing  its  work.  MORE  DATES 
FOR  THE  INDEPENDENTS  is  not 
just  an  MPTO  idea,  it  is  one  for 
every  independent  exhibitor  of  the 
territory,  whether  belonging  to  the 
MPTO  or  any  other  organization. 
Each  exhibitor  should  find  some 
place  for  an  independent  picture, 
whether  it  be  feature,  short  or  serial. 


INDEPENDENT  PICTURES  REACHED  A 
NEW  PEAK  THIS  SEASON.  Produced  with  top- 

notch  casts,  exploitation  values  and  titles, 
they  surpass  many  of  the  films  from  the 
major  producers  and  many  exhibitors  have 
made  money  with  them.  Every  indepen¬ 
dent  exchange  in  the  territory  has  ace  pic¬ 
tures  to  sell,  and  they  reach  a  high  standard. 
The  trouble  with  too  many  exhibitors  is 
they  think  that  while  independent  pictures 
may  be  good,  they  aren’t  suited  to  their 
patronage.  This  is  just  an  alibi.  Why  not 
try  playing  one  and  see  what  the  reaction  is? 

JUST  PASSING  THE  BUCK  IS  A  SIGN  OF 
WEAKNESS  IN  OPERATION.  There  isn’t  an 

independent  exchange  in  this  territory  that 
isn’t  ready  to  make  a  fair  deal  with  inde¬ 
pendent  exhibitors.  Drop  into  any  inde 
exchange  and  sound  them  out.  They  will 
be  more  than  glad  to  see  you,  confer  with 
you. 

HELPING  THE  INDEPENDENTS  WILL  RE¬ 
SULT  IN  MORE  COMPANIES.  More  com¬ 
panies  mean  more  selling  competition.  And 
the  latter  brings  a  better  industry.  ACT 
NOW.  Drop  into  an  independent  exchange 
this  week  and  give  them  business.  YOU’LL 

BE  SURPRISED  TO  SEE  WHAT  YOUR 
RECEIPTS  WILL  BE.  Believe  in  the  inde¬ 
pendents  and  the  gross  of  your  house  will 
show  the  results.  Don’t  be  one  of  those 
“smart  showmen’’  who  know  how  to  write 
the  book  on  show  business  but  don’t  want 
to  listen  to  anyone  else.  GET  BEHIND 
THIS  INDEPENDENT  MOVEMENT, 
NOW. 


GET  IN  DATES  FOR  INDEPENDENT 

PICTURES  EACH  WEEK! 

(Signed)  THE  COMMITTEE  FOR  ENCOURAGEMENT  OF 
MORE  DATES  FOR  INDEPENDENT  EXCHANGES 

Sponsored  by  the  MPTO  of  Eastern  Pennsylvania ,  South  • Jersey  and  Delaware,  hie. 

This  Space  Contributed  by  The  Exhibitor 


Mar-15’35  b.c. 


Here/s  Dough  in 
Your  Box  Office  with 

the  Biggest  Exploitation 
Picture  of  the  Year/ 


Featured  Players: 

NICK  STUART 
LUCILLE  BROWN 


RAYMOND  LAWRENCE  \  ff^ 
JAMES  FLAVIN 


•  ROADSHOW  PAPER 

•  STREET  BALLYHOO 

•  CHINESE  LANTERNS 

•  FLAGS  and  BANNERS 

•  AND  THE  BIGGES 


T 


•  ROADSHOW  CUT-OUTS 

•  CHINESE  NOVELTIES 

•  FIRECRACKERS 

•  PUNK  and  INCENSE 
BOX-OFFICE  TITLE  ON  RECORD 


f 


Get  to  worl r.  You  Showmen  I 

Get  back  into  the  Show  Business  and  drag  ’em  in  with  some  good,  old- 
fashioned,  red-blooded  Exploitation  and  Ballyhoo!  Decorate  your  front 
with  lanterns,  incense  burners,  ceremonial  robes  and  Chinese  lettering! 
Fill  your  neighborhood  with  the  beating  of  gongs  and  the  crash  of  cymbals! 
Tong  hatchetmen!  Secret  Tong  messages!  There  are  unlimited  possibili¬ 
ties!  Don’t  whisper!  Shout! 


Ready  Now 


MASTERPIECE  FILM  ATTRACTIONS,  Inc. 

L.  KORSON,  President 

1329  VINE  STREET  >,  PHILADELPHIA 


In  this 

ssue: 


A  New  Reviewing  Service  for  Shorts 


A  Jay  Emanuel  Publication 


VOL  17— No.  7  PHILADELPHIA,  APRIL  1,  1935  Price,  15  Cents 


HARRY  THOMAS  MONTH 


31  Days  of  Good  Wiill 

first  Division 

HARRY  H.  THOMAS,  President 

EXECUTIVE  OFFICES;  RADIO  CITY,  NEW  YORK 
BRANCHES  EVERYWHERE 


GETikh,  6«, 

\  MAY  BE  SHORT 

but 


I’m  powerful  ....  in 
names,  in  entertain¬ 
ment,  in  box-office 
draw. 

I  make  people  laugh 
....  and  you  know 
that’s  what  they 
come  for. 

I  I  snap  up  a  program 
....  keep  it  moving, 
peppy,  exciting. 

I  furnish  names  for  the 
marquee  that  rival 
yours  for  brilliancy. 

I  make  profits  for  the 
exhibitor. 

I  am  an  Educational 
Pictures  short  subject, 
and  I’ll  give  you  a 
run  for  the  money 
any  time. 


E.  W.  Hammons  Presents 


m 


m 


ERNEST  TRUEX 

in 

OBJECT  NOT 
MATRIMONY" 

Produced  by  Al  Christie 
"Truex  scores ...  grand  little  comedian".  Fiim  Daily 


COMING 


BUSTER  KEATON 

in 

"Hayseed  Romance' 


(Vt / ( <ih / 1 ctl  ^ 

"THE  SPICE  OFTHE  PROGRAM” 


Distributed  in  U.S.A.  by 
Fox  Film  Corporation 

Apr  1'35  pg.  2 


JOE  COOK 


A  Nose  for  News 


HPP;  HfiOLEV 
JbidiQ 


Apr  1'35  pg.  3 


Discovered  and  developed  to  con¬ 
tinue  the  comedy  leadership  of 
Vitaphone  .... 


Sky-rocketed  to  fame  by  the  mil¬ 
lions  who  go  to  the  movies  for 
the  fan  of  it! 


If  you’ve  never  seen  him,  ask  for 
a  screening  of  one  of  his  "Big  V 
Comedies"  .  . 


Be  your  own  preview  audience 
....  test  him  on  yourself  .... 


You’ll  see  why  his  name  on  your 
front  is  going  to  mean  money  in 
your  cash-drawer! 


SHEMP  HOWARD  » 


VITAPHONE  SHORTS 


H owd  You  Like  to  S ell 

Apr  1'35  pg.  4 


A  nd 

\ariety 
Says  I  t’s 
J  ust  as  Big  in 

BOSTON  -  PORTLAND 


PICKET  EVERY  TWO  SECONDS? 

Apr  1 T 35  p£ 

You  can  do  it  with  “Gold  Diggers”—  and  Warner  Bros,  show 
you  how  by  putting  30  a  minute  through  the  turnstiles  at  the 

Broadway  Strand’s  morning  premiere! 


DICK  POWELL  •  ADOLPHE  MENJOU*  GLORIA  STUART  •  ALICE 
BRADY* FRANK  McHUGH •  GLENDA  FARRELL*HUGH  HERBERT’WINI  SHAW* JOE 

cawthorn,  4  others  •  £ rlrSt  BUSBY  BERKELEY 


ETON  -  FRISCO  -  EVERYWHERE! 


12  CHAPTERS  OF 
DARING  JUNGLE 
ADVENTURES  and 


12.000  THRILLS! 


Tht  Call  ol 


the  Sava 


With  NOAH  BEERY  Jr. 
and  DOROTHY  SHORT 

A  Universal  Serial  from  Otis  Adelbert  Kline's 
famous  Argosy  Magazine  stories,  "Jan  of  the 
Jungle"  .  .  .  Directed  by  Louis  Friedlander. 


Lif  . 


Apr  1T35  pg.  6 


I  Apr  i  oo  pg.  e 

Go  Western 

Mr.  Exhibitor  •  and  satisfy  your  patrons  with  k 

Quality  Shows  packed  with  ACTION,  THRILLS,  SUSPENSE  / 

Now  Booking: 

BILL  CODY  CHICO 


GIVE  THEM  .  .  . 

BRONCO  BUSTERS 
TEXAS  LONGHORNS 
COVERED  WAGONS 
SWEEPING  PLAINS 
TRICK  RIDERS 
ROPING  FEATS 
FRONTIER  TOWNS 
INDIAN  RAIDS 
LOG  STOCKADES 
STEER  DOGGING 
CATTLE  STAMPEDES 

AND  MORE  THAN 
THIS,  YOU'LL  GIVE 
THEM  ENTERTAINMENT 
FROM  ^ 


f 


The  Seal  of  Satisfaction 
With  Money-Making  Product! 


IN  A  SERIES  OF  8  SMASH  WESTERNS 

The  first  two  are  in  the  house 

"Frontier  Days'and'Cyclone  Ranger" 

.  .  .  and  we'll  guarantee  they'll  wow  you. 

montiFmontana 

The  World's  Champion  Trick  Rider  and  Roper 
and  his  world  famous  horse  "COMANCHE" 

IN  A  SERIES  OF  8  WESTERN  THRILLERS 

The  first  one  has  been  delivered 
Circle  of  Death  •  and  with  its  real  Indians, 

Covered  Wagons  and  Production  Quality  will  remind 
you  of  the  Western  Epics  of  old. 

_ Coming 

The  Brightest  Star  of  the  Western  Field 

TIM  McCOY 

IN  A  SERIES  OF  10  SUPER  WESTERNS 


AND  THE  SENSATIONAL 

“Beyond  Bengal 

THE  JUNGLE  THRILLER  OF  THE  AGES 


9? 


A  Box  Office  Cleanup  af  All  Theatres  — 
WARNER  CIRCUIT  ...  100  Days 

COMERFORD  CIRCUIT  52  Days 

WILMER  &  VINCENT  4  Weeks 

A.  R.  BOYD  CIRCUIT  .  5  Theatres 

and  Important  Independents  throughout  the  Territory ! 


NOW  IN  A  40  MIN.  VERSION 


THE  EDITOR'S 


Pg-  9 

PAGE 


Vol.  17,  No.  7 


April  1,  1935 


A  Real  Celebration 

THERE  ARE  FEW  MEN  who  have 
®  kept  their  high  reputation  and  stand¬ 
ing  for  20  years  in  this  business.  This  is 
all  the  more  reason  why  Carl  Laemmle, 
president,  Universal  Pictures  Corporation, 
deserves  a  hand  in  connection  with  the  20th 
anniversary  of  Universal  City. 

The  company  has  always  been  called  the 
exhibitor’s  friend.  Its  policies  have  been 
fair  and  its  hit  pictures  have  been  many. 

It  has  had  poor  years,  good  years. 
Through  all,  it  has  retained  the  respect  of 
its  exhibitor  clients,  through  a  realization, 
years  ago,  by  President  Laemmle,  that  no 
company  can  stay  in  business  unless  it  helps 
the  exhibitor  attain  the  same  goal. 

From  the  20th  anniversary  of  Universal 
City,  other  divisions  of  the  business  can 
well  take  a  lesson.  No  one  can  tell  which 
of  the  present  companies  will  be  in  busi¬ 
ness  20  years  from  now,  but  one  thing  is 
certain.  The  exhibitor  will  still  be  operat¬ 
ing. 

That,  in  itself,  is  a  lesson  that  needs  no 
explaining. 


The  Philadelphia 

EXHIBITOR 

Circulating  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware.  Issued  on  the  1st  and  15th 
of  each  month  by  Jay  Emanuel  Publications,  Inc.  Publishing  office,  219  North  Broad  Street,  Philadelphia. 
Branches  at  1600  Broadway,  New  York  City;  Washington,  D.  C.  Jay  Emanuel,  publisher;  Paul  J. 
Greenhalgh,  advertising  manager;  Herbert  M.  Miller,  managing  editor.  Subscription  rates:  $2  for  one 
year,  $5  for  three  years.  Single  copies,  15c  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware. 
Publishers,  also,  of  THE  NATIONAL  EXHIBITOR  of  Washington  and  THE  NEW  YORK  STATE  EXHIBITOR. 
Official  organ  of  the  Motion  Picture  Theatre  Owners  of  Eastern  Pennsylvania,  Southern  New  Jersey  and 
Delaware.  Address  all  communications  to  the  Philadelphia  office. 


Showdown  on  Shorts 


A  SK  any  exhibitor  what  he  thinks  of  shorts  and  the 
answer  is  generally  all-inclusive,  usually  all  wrong. 
The  larger  proportion  of  exhibitors  condemns  a  majority  of 
the  one  and  two  reelers,  but  a  fact  remains  that  can’t  be  denied. 
Examination  of  almost  100  shorts,  in  inaugurating  the  new  short 
subjects  department  of  this  publication,  reveals  startling  facts. 
Few  shorts  are  terrible,  more  are  below  average,  still  more  are  fair 
and  even  more  are  better  than  average. 

Apparently,  then,  the  exhibitor  is  wrong  or  the  standard  of 


criticism  is  at  fault. 


No  Self  Respect 

#  IN  EVERY  CORNER  of  the  union, 
this  business  is  facing  additional  taxes. 
In  some  sections,  the  fight  is  well  developed 
because  those  working  for  the  industry 
have  a  plan  of  action. 

Where  there  is  no  plan,  there  is  only 
suspicion,  lack  of  confidence,  malicious  gos¬ 
sip.  One  thing  is  certain.  If  the  industry, 
itself,  does  not  know  how  to  fight,  what 
respect  can  it  attain  from  those  it  is 
battling? 

Never  has  there  been  more  mudslinging 
against  industry  participants  than  one 
views  today.  Some  factions  seem  to  make 
capital  out  of  false  rumors,  malicious  lies. 

For  those  who  persist  in  such  tactics, 
there  can  be  no  consideration.  As  long  as 
those  of  this  type  remain  in  this  business, 
the  industry  will  never  attain  even  a  self- 
respect. 


This  department  would  like  to  believe  that  the  attitude  of  the 
theatreman  has  been  too  biased,  too  prejudiced,  that  because  the 
advent  of  the  sound  era  found  few  good  shorts,  that  estimate  has 
been  carried  over  from  year  to  year  without  revision. 

Can  anyone  deny  that  a  good  color  cartoon  doesn’t  help  bolster 
a  weak  feature;  that  a  well  balanced  program  of  newsreel,  travel 
subject,  comedy,  musical,  serial  episode  surrounding  a  feature 
doesn’t  keep  the  patron’s  good  will?  Not  that  all  the  above  types 
of  shorts  are  necessary,  but  from  the  mass  of  one  and  two  reelers 
enough  subjects  can  be  chosen  to  provide  an  attractive  layout  for 
any  audience. 

In  beginning  a  shorts  department,  effort  has  been  made  to 
make  it  most  practical  for  the  exhibitor  who  builds  his  program. 
For  the  other  type,  any  effort  to  place  this  business  on  a  level¬ 
headed  basis  is  a  waste  of  time.  Don’t  condemn  the  shorts.  Help 
them  and  they  will  help  you.  You  particularly  need  them  with 
some  of  the  poor  features  you  must  play. 


That  can’t  be  denied. 


Lion  and  Lamb 

^  THE  SHADOW  that  William  Fox  cast 
upon  the  business  has  passed  over. 
There  will  be  no  patent  suits  against  ex¬ 
hibitors  or  the  producers. 

The  latter  may  well  heave  a  sigh  of  re¬ 
lief,  but  for  the  theatreman  no  breathing 
spell  intervenes.  Once  again,  the  line-up  is 
dissolved.  While  the  two  factions  combined 
to  face  a  common  enemy,  everything  was 
well.  The  battle  over,  the  groups  resume 
their  former  positions.  The  producer  for¬ 
gets  that  he  has  stood  with  the  exhibitor. 

’Twas  ever  thus.  Lessons  gained  from 
actual  experience  fly  out  the  window.  Some 
day,  the  producer  will  learn  that  he  should 
stand  with  the  exhibitor  always.  Until  that 
time,  he  will  keep  on  making  the  mistakes 
in  his  handling  of  the  theatremen,  little 
realizing  that  a  day  of  reckoning  must  come. 

The  exhibitor,  who  remembers  the  story 
of  the  Lion  and  the  Lamb,  usually  makes 
every  effort  to  co-operate  with  the  producer. 
Why  should  not  the  opposite  be  true? 


OJUUUJL 


No  40  hours  a  week  for  these  fellows. 


10 


Apr  1 ' 3  5 


THE  PHILADELPHIA  EXHIBITOR 


Compromise,  Sales  Tax  Due  as  Republican 
Senate  Checks  Amusement  Levy  Moves 


Industry  Committees  Contacting  Higher  Body  Members 
— “Sensational  Disclosure”  Meeting  Held — Observers 
See  Satisfactory  Settlement 


Defeat  of  the  proposed  gasoline  tax  by  the  Republican-dominated  State  Senate 
early  last  week  made  theatremen  more  hopeful  that  the  proposed  amusement  tax 
would  meet  a  similar  fate.  The  gasoline  tax  wasi  defeated  28-17,  after  a  personal 
plea  from  the  Governor  for  it.  It  is  the  key  to  his  whole  $203,000,000  tax  program. 

The  Governor  indicated  that  he  was  opposed  to  “a  subtly  vicious  sales  tax”  and 
asserted  that  “not  one  of  these  taxes  (gasoline,  amusements  and  tobacco)  will  be 
a  burden  on  the  poor.” 

The  Senate  has  scheduled  hearings  on  the  proposed  amusement  tax  increase  for 
April  2. 

In  the  event  of  defeat  for  the  amusement  tax  a  sales  tax  or  other  compromise 
measure  loomed.  _ 

With  the  State  Republican  Senate  apparently  set  to  throw  a  monkey  wrench 
into  Governor  George  H.  Earle’s  tax  plan,  industry  members  were  of  the  opinion 
this  week  that  a  compromise  or  a  sales  tax  might  yet  be  the  final  word  in  the  tax 
controversy. 


Industry'  representatives  were  in  Harrisburg 
last  week  contacting  Senate  committeemen  and 
were,  at  the  same  time,  urging  exhibitors  to 
bring  all  possible  pressure  to  bear  opposing  the 
proposed  10%  tax. 

It  was  thought  likely,  last  weekend,  that 
some  sort  of  a  satisfactory  settlement  of  the 
plan  was  due  to  result. 

Until  the  tax  is  settled,  no  aation  can  be 
taken  on  the  open  Sunday  measure  now  facing 
both  bodies. 

Exhibitors  and  film  men,  generally,  were  of 
the  hope  that  the  final  solution  would  be  okay 
for  all. 

A  total  of  20  of  the  Administration’s  tax 
raising  measures  were  awaiting  final  action  in 
the  Senate  when  the  General  Assembly  of 
Pennsylvania  convened  last  week.  Eight  more 
of  the  Administration  tax  bills  were  passed 
finally  by  the  House  Tuesday  and  sent  to  the 
Senate. 

Legislature  was  urged  to  act  speedily  on  the 
Governor’s  tax  proposals  by  Representative 
Frank  W.  Ruth,  Berks,  Democratic  floor  leader, 
who  returned  after  an  absence  of  three  weeks, 
due  to  illness. 

While  revenue  measures  of  Governor 
George  H.  Earle  were  to  be  paramount  issues 
before  the  General  Assembly  of  Pennsylvania 
during  this  week,  starting  March  25,  a  number 
of  other  items  of  considerable  importance  re¬ 
ceived  consideration. 

With  12  bills  of  the  Governor’s  22-point  tax 
program  already  resting  in  the  Senate,  the 
House  handed  another  major  portion  of  the 
revenue  measures  to  the  Republican  Senate, 
clearing  the  way  for  other  items  of  legislation. 

It  is  believed  that  Senate  will  approve  some 
of  the  Administration  bills,  although  opposed 
generally  to  the  Governor’s  proposals.  Among 
the  bills  expected  to  be  approved  by  the  Senate 
are  the  chain  store  levy,  on  which  a  public  hear¬ 
ing  was  held  last  week,  and  the  increased  per¬ 
sonal  property  tax. 

A  public  hearing  was  held  by  the  Senate 
Finance  Committee  on  the  proposed  two-cent 
increase  in  the  gasoline  tax. 

Representative  Charles  Melchiore,  Democrat, 
Philadelphia,  chairman  of  the  House  Committee 
on  Law  and  Order,  was  to  bring  to  the  floor  of 
the  House  soon  another  controversial  subject — 


a  measure  that  would  provide  local  option  to 
permit  motion  pictures  on  Sunday  afternoons 
after  2  o’clock. 

The  minority  group  in  the  House  was  de¬ 
feated  again,  March  13,  in  its  efforts  to  shunt 
the  gasoline  and  amusement  tax  bills  from  the 
calendar. 

Passed  by  a  Democratic  House  majority  that 
battered  down  stubborn,  well-organized  Repub¬ 
lican  opposition,  four  of  Governor  Earle’s 
emergency  tax  measures,  including  the  widely 
opposed  amusement  and  gasoline  tax  bills,  on 
March  19,  joined  seven  other  Administration 
revenue  measures  facing  uncertain  future  in 
the  Senate. 

A  meeting,  called  by  the  IEPA,  was  held  at 
the  Broadwood  Hotel,  March  18.  The  session 
resulted  in  charges  that  the  chains  were  work¬ 
ing  in  an  opposite  direction  from  the  indepen¬ 
dents  and  attempts  were  made  to  appoint  an¬ 
other  committee  to  work  on  the  Senate  before 
the  bill  progressed  very  far  there.  Harry  Freed, 
George  Gravenstine,  Luke  Gring  and  Milt  Ro- 
gasner  were  appointed  to  the  committee. 

Speakers  included  Morris  Wax,  David  Bar- 
rist,  Charles  Brown  (Pittsburgh),  Sidney 
Samuelson  (Jersey),  Fred  Herrington  (Pitts¬ 
burgh).  The  speakers  reviewed  the  legislation 
situation,  asked  for  co-operation  from  exhibi¬ 
tors. 

No  sensational  charges  were  proved,  although 
at  times  the  issue  grew  very  hot.  Attacks  on 
Lewen  Pizor,  president,  MPTO,  were  defended 
from  the  floor  by  Jack  Cohen  and  many  others. 

Generally,  it  was  voted  to  see  what  could  be 
done  in  connection  with  stopping  the  bill  in  the 
Senate.  (For  additional  details,  see  page  34.) 

A  bill  to  levy  a  tax  of  three  cents  per  square 
foot  on  billboards  was  introduced  in  the  Penn¬ 
sylvania  Senate  by  Senator  Frank  J.  Harris, 
Republican,  Allegheny. 

Measure  would  require  all  persons  or  firms 
engaged  in  erecting  billboards  to  pay  an  annual 
license  fee  of  $100  and  would  make  it  manda¬ 
tory  for  outdoor  advertising  firms  to  place  their 
identification  on  billboards.  Another  provision 
of  the  measure  would  prohibit  all  advertising 
within  500  feet  of  a  highway  or  railroad  inter¬ 
section  or  within  500  feet  of  a  highway  direc¬ 
tion  or  warning  sign.  A  seven-member  board 
to  control  billboard  advertising  also  would  be 
created  by  the  bill. 


Theatremen  to  Harrisburg 


IEPA  and  MPTO  members  planned  to 
travel  to  Harrisburg  April  2  to  attend 
the  hearing  on  the  10%  amusement  tax 
before  the  Senate  finance  committee. 

Oscar  Neufeld,  IEPA,  George  Arons, 
MPTO,  were  active  in  the  campaign 
which  had  for  its  purpose  reaching 
every  exhibitor  to  go  to  Harrisburg,  or, 
if  not,  to  protest. 

A  good  turnout  is  looked  for. 

The  MPTO  will  hold  a  regular  meet¬ 
ing  April  5. 


Boyd  Bidding  for  Karlton 
Theatre,  Rumor  Alleges 

Lease  on  House  Expires  Shortly, 

Report  Says 

A1  Boyd,  local  inde  exhibitor,  is  re¬ 
ported  bidding  for  the  Karlton  Theatre, 
if  rumors  skidding  along  the  local  rialto 
are  correct. 

Reason  for  the  sudden  interest  in  the  Karl- 
ton’s  future  is  tied  up  with  the  completion  of 
the  current  Stanley-Warner  lease  on  the  house, 
it  is  said.  The  present  lease  is  reported  to  be 
at  a  steep  figure. 

Protecting 

When  Keith’s  reopened  this  season,  observers 
figured  S-W  was  protecting  itself  in  the  event 
of  dropp'ng  the  Karlton.  Whether  the  chain 
will  retain  the  house  is  unknown,  but  its  opera¬ 
tion  has  long  been  a  problem,  especially  con¬ 
sidering  the  overhead. 


Sunday  Bill  Set 


Sponsored  by  Representatives  Louis 
Schwartz,  Republican,  and  Charles  Mel- 
chiorre,  Democrat,  both  of  Philadelphia, 
and  Thomas  W.  Barber,  Democrat,  Erie, 
an  act  combining  Sunday  entertain¬ 
ment  measures  previously  introduced  by 
these  three  assemblymen  individually, 
was  presented  March  20  in  the  Pennsyl¬ 
vania  H  ouse  of  Representatives. 

Hou  se  Bill  No.  1703,  the  measure 
would  permit  “motion  picture  exhibi¬ 
tions  and  sound  motion  picture  exhibi¬ 
tions  together  with  orchestral  or  other 
instrumental  musical  or  mechanical 
musical  accompaniment,  prelude  play¬ 
ing  or  selection  in  connection  with  inci¬ 
dental  thereto”  on  Sunday  afternoons 
after  2  o’clock  if  the  electors  of  a 
municipality  approve.  The  bill  pro¬ 
vides  further  for  referendum  to  ascer¬ 
tain  the  will  of  the  electors  and  provides 
penalties  and  repeals  inconsistent  laws. 


THE  PHILADELPHIA  EXHIBITOR 


Apr  1'35 


11 


No  Hearing  on  Double  Feature  Case 

Appeal  Seen  Likely  Until  September 


“Lost  City”  Cleared 

“Lost  City”  will  be  distributed  in  the 
local  territory  by  John  Golder,  Holly¬ 
wood.  First  Division,  which  included 
the  feature  and  serial  on  its  contract 
earlier  in  the  season,  will  not  distribute 
the  picture,  having  included  the  picture 
before  details  were  all  set. 

John  Golder  crashed  through  with  a 
S-W  date,  April  6,  when  the  Stanton 
plays  the  show.  The  picture  has  been 
doing  a  whale  of  a  business  everywhere 
in  feature  and  serial  version,  and  John 
predicts  it  will  do  the  same  at  the  Stan¬ 
ton.  A  special  exploiteer  has  been  aid¬ 
ing  the  S-W  Stanton  crew  in  ballying 
the  show. 


Delaware  Theatremen  Meet 
Discuss  State  Legislation 

Take  Stand  on  Various  Bills 

Affecting  Industry 

Delaware  members  of  the  IMPTO  of 
Delaware  and  Eastern  Shore  of  Mary¬ 
land,  with  A.  J.  Vanni,  Warner  regional 
manager,  and  Joseph  P.  Fitzgerald, 
Washington,  as  special  guests,  met  at 
Capitol  Theatre,  Dover,  took  a  strong 
stand  against  the  pending  dog  race  track- 
bill  and  made  a  move  to  be  prepared  to 
amend  the  Brogan  Sunday  movie  refer¬ 
endum  bill. 

Meeting'  called  by  A.  J.  DeFiori  brought  out 
representation  from  practically  every  rural  the¬ 
atre  in  the  state.  Resolution  called  for  e|ach 
exhibitor  having  leaders  in  his  community  con¬ 
tact  their  respective  representatives  and  sena¬ 
tors  to  urge  them  to  vote  against  the  bill. 

Discussion  of  the  Sunday  referendum  bill 
revealed  that  under  the  terms  of  the  Broglan 
bill,  recently  called  back  after  a  favorable 
report  by  the  committee,  made  it  possible  for 


Post  Playing  Plan  Denied 

Vine  Street  exchange  managers,  gen¬ 
erally,  were  quick  to  deny  that  the  sys¬ 
tem  of  exchanges  referred  to  last  issue 
was  used  by  their  offices. 

The  article  in  question  referred  to 
attitude  of  some  exchanges  in  allocating 
pictures  after  playing,  rather  than  be¬ 
fore.  In  other  words,  an  exhibitor, 
after  playing  a  picture,  does  not  know 
how  much  it  costs  until  word  is  received 
from  the  exchange. 

Many  exchange  managers  said  their 
offices  were  not  parties  to  such  arrange¬ 
ments.  However,  it  is  known  that  a 
few,  at  least,  are  still  continuing  the 
practice. 


Attorneys  for  Both  Sides  Meet  April  10  to  Discuss  Decree 
Form — Little  Boost  in  Twin  Billing — Industry  Awaits 
Outcome 


Final  hearing  of  the  scheduled  appea 
not  take  place  until  September. 

Schwalbe  Asks  Showdown 
on  Stanley  Company  Affairs 

Still  Owns  6,000  Shares  of 
Stock,  He  Declares 


in  the  double  features  case  will  probably 

That  was  the  indication  this  week  following 
scheduling  of  a  meeting  between  attorneys  for 
both  sides,  April  10,  to  discuss  form  of  the 
decree  to  be  entered  by  Federal  Judge  Welsh. 

30  days  will  be  allowed  defendant  attorneys 
following  entry  of  the  decree  .to  appeal. 

The  Circuit  Court  should  then  get  the  case, 
with  its  hearing  due  in  the  fall.  Meanwhile, 
little  increase  in  twin  bills  is  seen,  with  the 
local  industry  awaiting  the  outcome. 


None  of  Harry  C.  Schwalbe’s  6,000  or 
more  shares  of  stock  in  the  Stanley  Com¬ 
pany  of  America  is  for  sale,  and  the 
well-known  Philadelphia  exhibitor  has  no 
thought  of  trying  to  sell  them,  according 
to  his  testimony  in  Superior  Court  in 
Wilmington. 

Schwable  revealed  in  his  plea  for  a  writ  of 
mandamus  to  compel  the  Stanley  Company  of 
America,  now  controlled  by  Warner  Brothers’ 
Pictures,  Inc.,  to  permit  him  to  examine  the 
company’s  books,  that  he  has  placed  this  stock 
in  a  trust  fund  for  distribution  to  his  children. 
Fie  denied  as  the  defendant’s  counsel  contended, 
that  he  had  filed  the  suit  in  order  to  compel  the 
company  to  buy  in  his  stock,  contending  that 
he  was  actuated  by  no  other  motive  than  to 
determine  the  present  status  of  the  company’s 
affairs,  relative  to  management  and  operations. 

Schwalbe  testified  that  he  was  associated  in 
the  organization  of  the  Stanley  Company  sev¬ 
eral  years  ago.  Warner  concern  now  controls 
all  but  about  8,000  shares  of  this  stock, 
Schwalbe  contends,  and  of  this  6,000  shares  are 
his  own.  The  defendant  concern  contended 
that  Schwalbe's  petition  was  made  to  create  a 
nuisance  value  for  his  stock  to  promote  pur¬ 
chase.  Judges  Harrington  and  Reinhardt,  at 
the  conclusion  of  the  case,  said  they  would 
reserve  decision.  It  is  expected  that  a  decision 
will  be  made  in  a  month  or  two.  Aaron  Finger 
was  counsel  for  the  petitioner  and  Ivan  Culber¬ 
son,  associated  with  former  Judge  Hugh  M. 
Morris,  was  counsel  for  the  defendant. 


one  town  to  have  Sunday  movies  while  another 
would  be  prohibited.  It  was  felt  that  this  would 
create  unfair  competition  among  exhibitors  of 
neighboring  towns  and  cities. 

Vanni  offered  his  co-operation  and  discussed 
Sunday  benefits  held  by  exhibitors.  Fitzgerald 
discussed  code  problems.  There  was  a  luncheon. 
Governor  Buck  has  already  signed  the  Sunday 
football  and  baseball  which  would  liberalize 
blue  laws  during  the  same  hours  as  that  of  the 
Brogan  movie  bill.  The  J ournah-Every  Even¬ 
ing  is  supporting  the  Sunday  movie  bill  edi¬ 
torially. 

While  the  Brogan  Sunday  movie  bill  lingered 
with  the  committee  the  Shaw  Sunday  show 
bill  allowing  performances  after  9  o’clock  also'j 
got  a  lot  of  attention  from  roadhouse  operators. J 


Night  Club  Fire  Serves 
as  Lesson  to  Underwriters 

Local  Observer  Points  Out  Chicago 
Fire  Should  Have  Effect 


Recent  fire  in  a  Chicago  roadhouse- 
night  club  should  have  its  effect  on  local 
underwriters. 

So  thinks  Bob  Lynch,  local  Metro  exchange 
manager,  who  has  written  to  THE  EXHIB¬ 
ITOR  pointing  out  that  the  fire  marshal’s  office 
or  the  local  underwriters  might  well  take  a 
lesson.  It  has  been  pointed  out  in  the  past  that 
the  local  territory  is  filled  with  roadhouses  and 
night  clubs  which  apparently  are  evading  the 
state  laws  in  such  performances.  Not  only  are 
they  considered  a  menace  by  some,  but  they  are 
competition  to  theatres  which  must  pay  heavy 
insurance  rates. 

It  has  been  said  by  some  that  about  90%  of 
the  dive-type  of  night  clubs  are  fire  traps,  with¬ 
out  safety  provision. 

While  the  Chicago  fire  ended  in  tragedy,  its 
lesson  should  not  be  in  vain,  should  a  general 
movement  for  night  club  regulation  follow. 


Operators  Protest 

Representatives  of  Local  325,  Wilkes-Barre, 
Motion  Picture  Operators  Union,  entered  a  vig¬ 
orous  protest  against  the  proposed  city  ordi¬ 
nance  to  regulate  operators  of  motion  picture 
projectors.  Included  on  the  operators’  com¬ 
mittee  ithat  conferred  with  council  were  John 
Mitchell,  Harvey  Eggleston,  William  Piatt, 
John  Kenworthy  and  Edward  Seaman.  New 
ordinance  was  presented  to  council,  but  no 
action  was  taken  other  than  to  refer  it  to  a 
committee  of  the  whole. 

Committee  complained  that  the  measure 
would  be  detrimental  to  city  licensed  operators 
on  the  ground  that  it  would  allow  State- 
licensed  operators  to  exhibit  motion  pictures 
at  gatherings  and  other  public  places.  Mayor 
Charles  N.  Loveland  insisted  the  principal 
change  in  the  new  regulations  from  the  old 
was  that  the  present  city  law  does  not  differen¬ 
tiate  between  inflammable  and  non-inflammable 

talm. 


12 


Apr  1 T  35 


THE  PHILADELPHIA  EXHIBITOR 


Industry  Prepares  to  Fight  Three  New 
Measures  Proposed  in  State  Legislature 

Bills  Affecting  Operators,  Distribution,  Fire  Regulation 
Introduced — One  Would  Tax  Each  Foot  of  Film  $1 — 

Rest  for  Projectionists,  Too 

The  motion  picture  industry  is  now  preparing  to  battle  three  new  measures  in¬ 
troduced  in  the  Pennsylvania  House  of  Representatives,  March  25. 


Labelled  House  Bills  Nos.  1725,  1751,  1774, 
they  would  add  a  burden  on  the  distributor, 
which,  according  to  contracts  with  exhibitors, 
can  be  passed  on  to  the  theatremen ;  provide 
for  24  consecutive  hours  of  rest  for  projec¬ 
tionists  ;  require  an  asbestos  or  steel  curtain  and 
a  main  control  light  switchboard  as  well  as 
licensed  attendant  during  each  performance  to 
take  care  of  these  items. 

Exhibitors  see  in  the  latter  an  attempt  to 
add  a  stagehand  to  the  present  overhead.  Halls, 
clubs,  places  of  worship  not  devoted  to  movies 
generally  are  exempt,  if  a  permit  is  first  ob¬ 
tained.  None  of  the  three  bills  is  sponsored  by 
the  mass  of  exhibitors. 

First  of  the  measures,  House  Bill  No.  1725, 
presented  by  Representative  Yourishin,  Repub¬ 
lican,  Luzerne,  would  require  persons  employing 
motion  picture  projectionists  or  operators  to 
allow  them  at  least  twenty-four  consecutive 
hours  of  rest  each  week.  The  act  does  not 
authorize  any  work  on  Sunday  not  permitted 
now  or  hereafter  by  law. 

Introduced  by  Representative  Clinton  A. 
Sowers,  Republican,  Philadelphia,  House  Bill 
No.  1751  would  impose  a  state  tax  on  sales  and 
distributions  of  moving  picture  films  and  pro¬ 
vide  methods  and  penalties  for  enforcement. 
All  “projections  from  the  film  to  the  screen” 
are  included  in  the  measure,  in  part : 

“Tax  on  sale  and  distributions  of  moving  picture 
films  shall  be  $1  on  each  foot  of  film  .  shall  apply 

to  all  cases  of  sale  and  distribution  within  this  state 
( (a)  by  manufacturers  where  the  films  are  manufac¬ 
tured  within  this  state;  (b)  by  the  importers  when  the 
films  are  those  coming  from  another  state,  or  a  foreign 
country,  provided  that  the  tax  shall  not  apply  until  the 
films  come  to  rest  within  this  state  and  cease  to  be 
articles  of  interstate  commerce  in  the  hands  of  such 
importers,  and  (c)  by  the  exhibitor  where  the  films  are 
not  previously  stamped  by  the  importer  or  manufacturer. 

“In  the  case  of  moving  picture  films  manufactured 
within  this  state,  it  shall  be  the  duty  of  the  manufac¬ 
turers,  before  such  films  leave  the  studio,  either  con¬ 
signed  or  sold  to  any  persons,  corporations,  associations, 
or  partnerships  within  this  state,  either  for  use  or  resale, 
to  properly  stamp  each  roll  of  films. 

“In  the  case  of  moving  picture  films  manufactured 
in  another  state,  or  foreign  country,  it  shall  be  the 
duty  of  the  importers  or  retailers  or  any  persons  by 
whom  such  films  are  imported,  within  twenty-four  hours 
after  such  films  come  to  rest  within  this  state  and 
cease  to  be  articles  of  interstate  commerce,  to  properly 
stamp  such  films,  if  not  already  properly  stamped. 

“In  the  case  of  moving  picture  films  in  the  hands  of 
retailers,  it  shall  be  their  duty  to  stamp  such  films 
properly  within  twenty-four  hours  after  their  receipt. 

“In  the  case  of  moving  pictures  in  the  hands  of  other 
persons  not  included  in  the  foregoing  provisions,  if  no 
tax  has  been  paid,  it  shall  be  their  duty  to  purchase 
stamps  in  proper  amounts  and  place  them  on  rolls  of 
films.  For  this  purpose  it  shall  be  permissible  for  said 


Union  25  Years  Old 


Local  307,  1ATSE,  25  years  old  May 
12,  will  hold  a  dinner  on  that  date. 

The  local  headed  by  bibliophile  and 
capable  leader  Louis  Krouse,  plans  to 
make  the  event  an  auspicious  one. 

It  speaks  well  for  anything  in  this 
business  to  last  25  years,  let  alone  ac¬ 
quire  the  good  reputation  of  307. 


Signs  Ordered  Removed 
from  Chestnut  Street  Area 

Overhanging  Ban  Doesn’t 
Affect  Theatres 


All  advertising  signs  on  Chestnut 
Street,  between  the  two  rivers,  that  extend 
18  inches  beyond  the  building  line  must 
be  removed,  except  for  theatres. 

That  order  was  issued  recently  by  Judge  Otto 
R.  Heiligman  in  Common  Pleas  Court  No.  4  in 
the  form  of  a  peremptory  mandamus  served 
upon  Director  of  Public  Safety  Theodore  F. 
Wood. 

Mandamus,  however,  exempted  the  canopies 
in  front  of  five  Chestnut  Street  theatres.  It 
will  allow  the  name  of  the  theatre  to  be  printed 
or  illuminated  in  electric  lights  upon  the  canopy. 
Dire'ctor  Wood  announced  he  will  begin  en¬ 
forcing  the  order  as  soon  as  it  is  officially  de¬ 
livered  to  him  from  the  Prothonotary’s  office. 

Judge  Heiligman  issued  the  order  after  re¬ 
viewing  a  petition  filed  with  the  court  by  the 
Chestnut  Street  Business  Men’s  Association. 

The  theatres  whose  canopies  are  exempted 
are  the  Boyd,  Aldine,  Arcadia,  Karlton  and 
Keith’s. 

Meanwhile,  the  N.  A.  S.,  association  of  sign 
writers,  representing  145  sign  shops  in  the  city 
prepared  a  protest  to  City  Council  against  a 
proposed  bill  to  tax  outdoor  advertising. 


persons  to  purchase  stamps  from  any  retailer  in  mov¬ 
ing  picture  films. 

“No  further  or  other  stamps  shall  be  required  under 
the  act,  regardless  of  how  often  such  articles  may  be  sold 
or  resold  within  this  state.  Stamps  must  be  cancelled 
by  persons  affixing  them  to  films. 

“It  shall  be  the  duty  of  the  importers  selling  or 
distributing  moving  picture  films  to  make  a  report  of 
all  films  received  by  them  and  all  films  sold  or  re¬ 
distributed  by  them,  the  persons  to  whom  they  were 
sold  or  distributed,  the  addresses  of  such  persons,  the 
amount  of  taxes  paid  thereon  and  the  date  on  which 
the  films  were  sold.” 

House  Bill  No.  1774,  sponsored  by  Repre¬ 
sentative  Joseph  F.  Piole,  Democrat,  Allegheny, 
would  provide  for  the  safety  of  persons  em¬ 
ployed,  housed  or  assembled  in  certain  buildings 
and  structures  used  for  the  exhibition  of  motion 
pictures  by  requiring  an  asbestos  or  steel  cur¬ 
tain  and  a  main  control  lighting  switchboard ; 
by  requiring  the  attendance  of  a  licensed  attend¬ 
ant  during  the  performance,  and  pro  vide  for 
the  licensing  of  such  an  attendant. 

The  act  includes  every  building,  theatre  or 
auditorium  for  the  public  exhibition  of  motion 
pictures,  with  or  without  synchronized  repro¬ 
duction  sound,  having  a  seating  capacity  in 
excess  of  800,  and  which  shall  have  a  stage  or 
space  in  back  of  the  proscenium  of  ten  feet  or 
more  in  depth,  requiring  such  structure  to  have 
an  approved  asbestos  or  steel  curtain  con- 


New  Censors  Rumored 

The  Philadelphia  “Inquirer”  reports 
that  friends  are  making  efforts  to 
appoint  Mrs.  Marguerite  Gowen,  daugh¬ 
ter  of  the  late  Hubert  J.  Horan,  as  a 
member  of  the  motion  picture  censor 
board,  but  that  Democratic  advices  indi¬ 
cate  the  job  may  go  to  an  up-state 
politician. 

It  is  understood,  according  to  the 
story,  that  one  of  the  women  (Mrs. 
Blanche  L.  Davenport  and  Mrs.  Mary  J. 
Kerr)  would  be  succeeded  by  a  worker 
selected  by  Secretary  of  the  Common¬ 
wealth  Lawrence,  chairman  of  the  Dem¬ 
ocratic  State  Committee. 

Reductions  Available  in 
Fire  Insurance  for  Exhibs 

Recent  action  of  the  Middle  Depart¬ 
ment  Rating  Association  has  resulted  in 
savings  for  exhibitors  for  fire  insurance. 

Middle  Department  is  the  organization  which 
makes  rates  for  fire  insurance  companies  in  this 
territory.  New  schedule  is  as  follows :  On  a 
building  of  full  standard  construction  and  pro¬ 
tection  it  is  possible  to  obtain  rates  of  8c  and 
10c  per  $100  per  year  for  building  and  con¬ 
tents,  respectively.  Increases  above  these  rates 
are  due  to  deviations  from  the  standard  setup. 

Reductions  have  been  made  possible  by  excel¬ 
lent  loss  experience.  Co-operation  of  exhibi¬ 
tors  must  continue  if  fire  protection  rates  are 
to  be  kept  down. 

Israel  Grossman,  400-402  Drexel  Building, 
announces  that  it  is  offering  the  facilities  of 
its  office  to  exhibitors  with  theatre  buildings  of 
so-called  fire  proof  construction  in  this  mat¬ 
ter,  if  they  are  not  receiving  the  benefit  of  the 
new  rates. 


structed  and  installed  as  provided  by  the  rules 
and  regulations  of  the  Department  of  Labor 
and  Industry. 

According  to  the  provisions  of  the  act,  every 
building  that  falls  within  the  above  classification 
shall  have  a  main  control  switchboard  which 
shall  control  all  the  lights  in  the  auditorium 
part  of  such  building,  together  with  the  lights 
in  every  passage-way  leading  from  the  audi¬ 
torium  to  the  street,  located  back  stage  or  be¬ 
hind  the  proscenium,  and  within  four  feet  of 
the  controls  of  the  asbestos  or  steel  curtain. 

"It  shall  he  the  duty  of  the  licensed  attendant  in  time 
of  fire,  panic  or  other  like  occasions,”  the  act  states. 
”to  lower  asbestos  or  steel  curtain  and  to  regulate  and 
control  the  lighting  apparatus.  The  attendant  shall 
be  required  to  obtain  his  license  from  the  Department 
of  Labor  and  Industry  after  passing  a  prescribed  exam¬ 
ination.  No  license  shall  be  revoked  until  after  the 
licensed  attendant  has  been  granted  a  hearing  before 
the  Secretary  of  the  Department  of  Labor  and  Industry. 

‘‘The  duty  of  supervision  and  enforcement  of  this 
act  shall  be  entrusted  to  the  chief  of  the  fire  depart¬ 
ment  of  cities  of  the  first,  second  and  third  class  and 
to  the  Department  of  Labor  and  Industry  for  all  other 
localities. 

“None  of  the  provisions  of  this  act  will  apply  to 
any  hall,  club,  place  of  worship  or  other  place  not 
devoted  to  the  exhibition  of  motion  pictures  so  as  to 
prohibit  the  giving  of  a  single  or  occasional  motion 
picture  exhibition,  if  a  permit  is  first  obtained  from 
authorises  designated  to  supervise  and  enforce  the  act.” 


BOX 

OFFICI 

BE PRES 
ION 


Nowin  i 
6th 
Record 
Breakin 
Week  a 


iSgltoVS  <■ 


GLOB 

THEATR 


STANTON,  Philadelphia  •  STATE,  Scranton  •  STRAND,  Wilkes  Barrc 

RKO  CAPITOL,  Trenton  »  CAPITAL,  Shamokin  »  •  »  And  WARNER,  RKO, 

LOEW,  PUBLIX,  SKOURAS  .  .  .  and  all  the  Leading  Circuits  everywhere. 

m  Fir.,  B-,  |  tm./N/MV  CU  1  4  '  *  NflE  ■  Iggll  tfln»  St..  PhltortrinW* 


14 


Apr  1'35 


THE  PHILADELPHIA  EXHIBITOR 


THE  CAMERA  SPEAKS 


Pictures  often  tell  the  story 
better  than  the  printed  word 
.  Here  are  highlights. 


PRQMOTED  BY  RCA. 
Left,  Edward  M.  Hart¬ 
ley,  former  service 
manager,  RCA  Manu¬ 
facturing  Company,  and 
now  manager  Photo- 
phope  department;  cen¬ 
tre,  IF.  B.  Ostman,  form¬ 
erly  assistant  to  the  ser¬ 
vice  manager  and  now 
service  manager;  right, 
James  E.  Francis,  form¬ 
erly  manager  RCA  Vic¬ 
tor  Photophone  Depart¬ 
ment  and  now  manager 
of  Hollywood  opera¬ 
tions.  Promotions  were 
announced  recently. 


THREE  OF  A  KIND.  Major  General  Smedley  D.  Butler  posed  with  Herb  Elliott  and  Is 
Epstein,  local  Variety  Club  members,  when  the  latter  two  were  kings  for  a  day  at  the 
March  13  Variety  Club  luncheon.  The  foliage  is  merely  a  disguise. 


RE-ELECTED.  Will  H.  Hays  once 
again  is  president  of  the  MPPDA, 
association  of  producers  and  dis¬ 
tributors. 


BACK  AGAIN.  Back  from  a  south¬ 
ern  trip  is  Percy  A.  Bloch,  Para¬ 
mount  district  manager,  who  ex¬ 
pects  1935-1936  to  be  another 
banner  Paramount  season. 


r  PLAY 

DATMIN 

WIN  YOU  A 

PRIZE? 


r  rr  pg.YS 

FIRST 
DIVISION  IZE 
l  >^MAY  , 


FIRST  DIVISION 

. EXCHANGES,!*!-,. 

j  HARKV  M.TflpMAS,PllE£HL 


HAPPY  GIFTS  FOR  EXHIBS.  Here  is  the  First  Division  window,  with  some  of  the  gifts 
that  will  be  given  to  exhibs  who  give  dates  to  the  exchange  during  Harry  H.  Thomas  May 
Month.  Each  date  gives  each  exhib  another  opportunity  to  win  a  prize.  Etta  (please 
don’t  forget  the  “V”  in  my  name)  Segall  is  directress  of  the  booking  force  pushing 
the  drive  while  Sam  Rosen  looks  on. 


Van  Beuren  taught  the. 
nation  how  to  laugh 
again!  .  .  . 


The  very  first  release  took  the  country  by 
storm !  .  . .  Theatre  walls  echoed  to  such 
screaming  laughter  as  never  had  been 
heard  before!  .  .  .  Through  the  laugh- 
tears  in  their  eyes,  showmen  everywhere 
have  been  asking  for  “more,  More,  MORE !” 


Apr  1  ’  3  5  pg.  15 


..and  this  new  series  TOPS  the  TOP 
for  beiiy-taughs . . . 


radio's  most  tuned-in  wise- 
and  dumb-crackers,  in  .  .  . 


ACE  HIGH 

S  E#  R.  IES  reels 

sizzling  with  laughs,  crackling  with  thrills,  and  fairly 
bursting  open  with  novelty  angles !  . .  .  .  The  famously 
funny  chatter  of  a  great  air  attraction  brought  to  your 
theatre  in  a  howling  hurricane  of  merriment! 

VAN  BEUREN  PRODUCTIONS 


Distributed  by 
RKO-RADIQ 


THE  EASY  ACES 


THE  GAME  IS 
MEANS 


The  sensatia 
law-until  the 
couldn't  help, 
the  girl  whc 


RESCON  FOSTER 
ILA  CEE 

IELVYN  DOUGLAS 


hirley  Grey,  Roscoe  Ates, 
Villiam  Collier,  ft.,  Sybil 
laine,  Herbert  Rawlitison. 

irected  by  Crane  Wilbur  from  the 
tory  by  Edward  Dean  Sullivan . 


[VIE LAND! . .  UNCLE  SAM 


raf  first-hand  story  of  a  super  crook  who  was  “too  big”  for  the 
Federal  men  stepped  in  ! ...  All  the  hush  money  in  the  world 
him  then!  .  .  .  Nine  long  years  in  jail  to  think  it  over  .  .  .  and 
once  loved  him  in  the  arms  of  his  own  smooth-talking  lawyer! 


EMY 


THE  FIRST  OF  A  NEW 
CYCLE  OF  MELODRAMAS! 


SELECT 

PRODUCTION 


RKO-RADIO 

PICTURE 


18 


THE  PHILADELPHIA  EXHIBITOR 


THE  CODE 


Hearings  .  .  .  Decisions  .  .  .  Appeals 
.  .  .  Local  release  dates  .  .  .  Resolutions 


HEARINGS 

Grievance 
March  28 

Star  Holding  Company  Unique  Theatre, 
vs.  Casino  Theatre,  on  reduced  admis¬ 
sion  charge. 

Decision:  Cease  and  desist  immediately. 


LOCAL  RELEASE  DATES 
PARAMOUNT 

Mississippi,  March  25-30;  Love  in  Bloom, 
March  15-21. 

FOX 

Great  Hotel  Murder,  March  8;  Life  Begins 
at  40,  March  15;  George  White’s  Scandals, 
March  28. 

WARNERS 

Florentine  Dagger,  March  22;  While  the 
Patient  Slept,  March  25. 

RADIO 

Murder  on  a  Honeymoon,  March  3-5; 
Captain  Hurricane,  March  16;  Dog  of  Flan¬ 
ders,  April  4;  People’s  Enemy,  April  8. 

METRO 

West  Point  of  the  Air,  March  25;  Casino 
Murder  Case,  March  26. 

COLUMBIA 

Death  Flies  East,  March  23-26. 


UNIVERSAL 

It  Happened  in  New  York,  April  5-11; 
Transient  Lady,  March  29-April  4. 

Rendezvous  at  Midnight,  April  3-5. 


Code  Authority  Decisions 

In  the  case  of  Jack  Ungerfeld,  Palm  The¬ 
atre,  Palmerton,  vs.  Chester  LaBarre,  Colonial 
Theatre,  Palmerton,  the  Code  Authority  held 
that  the  local  grievance  board  made  no  error 
in  its  decision  of  December  20  regarding  eva¬ 
sion  of  admission  prices. 


Gallup  Columbia  Ad  Chief 

Columbia  Pictures  has  named  Bruce  Gallup 
home  office  director  of  advertising,  publicity 
and  exploitation  to  succeed  Herschel  Stuart,  re¬ 
signed. 

Change  of  executive  head  of  this  important 
department  will  take  place  on  April  8  when 
Gallup  severs  his  identification  with  the  adver¬ 
tising  firm  of  Donahue  and  Coe  as  account 
executive  and  vice-president. 

Gallup  is  one  of  the  most  widely  known  fig¬ 
ures  in  this  branch  of  the  motion  picture  in¬ 
dustry  and  is  credited  with  no  small  share  of 
the  progress  made  in  film  advertising  in  recent 
years.  He  has  served  as  director  of  advertis¬ 
ing,  publicity  and  exploitation  at  the  home  office 
of  Fox,  First  National  and  United  Artists,  for 
many  years,  in  addition  to  his  brief  former 
identification  with  Columbia. 


No  Premium  Ban 


The  Code  Authority,  sitting  March  7, 
decided  that  no  ban  on  premiums  can 
result  following  the  vote  taken  in  the 
territory  embraced  by  Camden,  Glou¬ 
cester,  Burlington,  Salem  and  Cumber¬ 
land  counties  in  the  state  of  New  Jersey. 

The  decision  of  the  local  grievance 
board,  August  9,  held  that  premiums, 
after  a  vote  was  taken,  were  not  wanted 
by  75%  of  the  independent  and  chain 
theatres.  Dave  Starkman,  Blackwood 
Theatre,  Blackwood;  Jacob  Cohen,  Park 
Theatre,  Merchantville;  Alfred  W.  Hill, 
Hill  Theatre,  Paulsboro,  all  in  Jersey, 
appealed  the  decision. 

The  Code  Authority  re-examined  the 
list  of  theatres  eligible  to  vote  with  the 
result  that  it  found  that  75%  of  the 
independent  theatres  had  not  voted  to 
ban  premiums. 

As  a  result,  the  action  of  the  griev¬ 
ance  board  was  reversed. 


Lititz  Theatre  Opens 

Harry  Chertcoff,  Lancaster  exhibitor,  opened 
his  new  Lititz  Community  Theatre,  Lititz, 
March  21,  with  a  gala  celebration.  Seating- 
820,  the  house  is  a  creditable  addition  to  the 
territory’s  list  of  theatres. 

Community  and  civic  leaders  joined  with 
Chertcoff  in  celebrating  the  event.  House  is 
open  evenings,  with  two  shows,  nightly,  and 
matinee  and  three  evening  performances  Sat¬ 
urday.  Chertcoff  served  a  late  supper  after 
the  show. 


Booking  Theatres 
Everywhere 

Honest  ::  Reliable 
Conscientious 
Service 

EDWARDSHERMAN 

VAUDEVILLE  AGENCY 

Real  Estate  Trust  Bldg. 
PHILADELPHIA 

Pennypacker  7595 

MAYFAIR  THEATRE  BLDG.,  NEW  YORK 
BR.  9-1905 


years  experience— 
behind  every  register 


For  50  years  General  Register  Corpo¬ 
ration  and  associated  companies  have 
been  designing  and  building  cash  con¬ 
trol  equipmenYfor  the  theatre,  carrying 
an  unqualified  two  year  guarantee  on 
all  registers. 

Representation  in  ali  key  cities. 


GENERAL  REGISTER 
CORPORATION 

1540  Broadway,  New  York 


YOU'LL  GET  A  COLLEGE 
EDUCATION  IN  PROFITS 
WHEN  YOU  PLAY  THIS 
BOX-OFFICE  SENSATION 


HICH 
SCHOOL 
GIRL 


With  Cecilia  Parker 
Helen  MacKellar 
Crane  Wilbur  Mahlon  Hamilton 


KNOCKED  OFF  A  NEW  RECORD  AT  THE  FAMILY,  SCRANTON  ...  and  now 
playing  30  Test  Runs  in  the  territory.  it  mohv  hox-offiev  history  ! 

JOHN  GOLDER, 

Manager 


HOLLYWOOD  FILM  EXCHANGES,  Inc. 


1220  VINE  STREET,  PHILADELPHIA 


EXCLUSIVE  STEREOSCOPIC  EFFECTS  IN 
3  COLORS  WITH  PARAMOUNT  SHORTS 


20 


Apr  1 T  35 


THE  PHILADELPHIA  EXHIBITOR 


Two  from  Paramount 


KINGS  FOR  THE  DAY,  March  2  7  lunch¬ 
eon,  at  the  Warwick  Hotel,  were  barkers 
Charles  Zagrans  and  Charles  Goldfine. 
Michael  Egnal  acted  as  toastmaster  and  in¬ 
troduced  speakers  Judge  Joseph  L.  Kun  and 
Jack  Kelly,  who  spoke  on  subjects  close  to 
the  organization.  Each  praised  the  work  the 
Variety  Club  was  doing. 

CHIEF  BARKER  EARLE  SWEIGERT  then 

gave  associate  memberships  in  the  club  to 
the  two  gentlemen.  New  faces  on  the  dais 
included  Morris  Safier,  Marshall  Coyne,  A1 
Boyd  with  Variety  Club  members. 

SPECIAL  MEETING  of  all  members  was 
held  March  26  at  the  clubrooms.  Stag  Night 
was  celebrated  at  the  same  time.  Discussion 
of  applications  for  new  membership  came  up. 

STANDING  COMMITTEES  of  the  club 

have  changed  recently  with  the  following 
results : 

Membership - Sam  Schwartz,  Leonard 

Schlesinger,  A1  Cohen,  Herb  Elliott.  House 
— Jay  Emanuel,  Percy  Bloch,  William  H.  Lee, 
Milton  Rogasner,  John  Monroe,  Louis  Gold¬ 
smith,  Dave  Supowitz,  Harry  Weiner,  Char¬ 
lie  Segall.  Entertainment - Leonard  Schles¬ 

inger,  Edward  Sherman,  Harry  Biben,  Leon 
Levy,  William  Haynes,  Ulrich  Smith,  Jack 
Lexey.  Finance - James  Clark,  Ben  Amster¬ 

dam,  Leon  Levy,  Charles  Segall,  Ellis  Ship- 

Money  in 
Your  Pocket! 

Turn  to  Page 
44  to  find  a 
most  practical 
and  usable 


DEPARTMENT 


man.  Jack  Greenberg.  Publicity - Harry 

Goldberg,  Bart  McHugh,  Jr.,  Jerry  Crowley, 
Charles  Zagrans. 

IT  HAS  BEEN  ANNOUNCED  that  one  of 
the  requisites  considered  in  new  members  is 
attitude  of  such  members  regarding  charities. 
It  is  felt  that  a  member  who  has  been  active 
in  aiding  various  charities  throughout  the 
city  is  the  type  who  would  work  best  for  the 
club. 

MEMBERS  have  been  advised  of  the  Sun¬ 
day  night  trade  screening  schedule  for  the 
entire  month  of  April.  This  was  deemed  ad¬ 
visable  to  allow  them  to  arrange  their  week¬ 
end  social  schedules  for  the  Easter  month. 

NAMES  of  prospective  members  have  been 
posted  on  the  bulletin  board,  in  accordance 
with  the  by-laws.  The  names  stay  up  for 
two  weeks,  after  which,  unless  there  are 
objections,  the  men  suggested  become  resi¬ 
dent  members. 

JERRY  CROWLEY  and  EDDIE  CORCO¬ 
RAN  are  kings  for  the  day  at  the  next  lunch¬ 
eon,  April  1  0. 

Aarons  Addresses 

George  P.  Aarons,  MPTO  secretary,  return¬ 
ing  from  the  south,  hopped  up  to  Lansdale, 
March  25,  and  addressed  an  annual  dinner  of 
the  Lansdale  Business  Men's  Association  on 
request  of  Ed  Burrows  and  M.  J.  Murphy, 
Lansdale  Theatre. 

Aarons  told  of  the  tax  problems  of  the  busi¬ 
ness  and  was  advised  by  the  business  men  pres¬ 
ent  that  they  would  help  support  the  fight 
against  any  unfair  taxation  on  the  business  as 
this  was  reflected  in  the  whole  community. 


Praise  Films 


Following  resolutions  have  been 
adopted  by  the  Philadelphia  Motion  Pic¬ 
ture  Forum. 

“Whereas  we  believe  that  the  Pre¬ 
viewing  groups  established  on  the  East 
and  West  coasts,  giving  advance  infor¬ 
mation  to  civic  groups  all  over  the 
country  for  the  last  five  years  and 
“Whereas  the  current  season  has  given 
us  such  pictures  as  “Anne  of  Green 
Gables,”  “David  Copperfield,”  “Little 
Colonel,”  “One  More  Spring,”  “Rob¬ 
erta,”  “The  Little  Minister,”  “Sweet 
Adeline,”  “Flirtation  Walk,”  “Mills  of 
the  Gods,”  “Sequoia,” 

“Therefore  be  it  resolved  that  the 
Philadelphia  Motion  Picture  Forum 
commend  the  adoption  of  the  production 
code  and  the  publication  of  the  preview 
reports  and  the  continuance  in  the  en¬ 
deavor  to  develop  audience  appreciation 
of  the  better  type  of  film,  also  the  de¬ 
velopment  of  technique  and  treatment  of 
subject  matter  of  motion  pictures  serv¬ 
ing  the  whole  world.” 


Two  new  ones  from  Paramount,  “Pri¬ 
vate  Worlds”  and  “Mississippi,”  loom  as 
important  entrants. 

The  first,  with  Claudette  Colbert, 
Charles  Boyer,  Joel  McCrea,  Joan  Ben¬ 
nett,  Helen  Vinson,  is  an  impressive, 
intelligently-made  production,  which  is 
bound  to  create  a  great  deal  of  com¬ 
ment,  with  good  returns  at  the  box 
office. 

“Mississippi,”  backed  by  Bing  Crosby, 
W.  C.  Fields,  Joan  Bennett,  Gail  Patrick, 
Queenie  Smith,  can’t  miss.  It  has  songs, 
comedy,  and  a  genuine  southern  back¬ 
ground. 


With 

CANDY 

HANDY 

“The  Show’s  a  Wow!" 


Keep  “America's  Best ” 

CANDY 

HANDY 

thru  a  Berio  Candy  Vendor 


Your  Patrons  will  appreciate  this 
added  Service 


Your  Account  will  welcome  this 
added  Revenue 


Berio  Installations  Made  in 
Finishes  to  Harmonize  with 
Your  Interior 


BERLO 

VENDING 

COMPANY 

1518  N.  Broad  St.,  Phila. 

POPLAR  6011 

Specializing  in  Candy 
Vending  Equipment 
for  the  Theatre  Trade! 


NEW  YORK  BALTIMORE 

SCRANTON  WASHINGTON 

ALLENTOWN  CLEVELAND 

PITTSBURGH  CINCINNATI 


Apr  1 T  3  5  pg.  21 


"Brilliant  drama.  Takes  its  place 
as  one  of  the  finest  pictures  of  the 
season.  Cooper  gives  a  magnifi- 
cient  performance.  Don’t  miss  it." 

—  n.  y.  journal 


"One  of  the  finest  films  Samuel 
Goldwyn  has  ever  produced.  Ma¬ 
gically  acted,  magically  directed... 
a  work  of  distinction. ..Gary  Cooper 
excellent."  —  n.  y  world-telegram 


"Infinitely  stirring  story  ...  Mr. 
Cooper  and  Miss  Sten  each  endows 
the  piece  with  a  brand  of  histrionic 
pyrotechnics  superior  to  any  of 
the  former  achievements  of  either." 

—  N  y.  AMERICAN 


"Gary  Cooper. ..  giving  one  of  the 
year’s  most  capable  performan¬ 
ces.  Well  directed,  intelligently 
acted,  handsomely  produced  .  .  . 
it  will  hold  your  interest  right 
from  the  first  scene  ..."  —  n.  r  sun 


(Highest  Rating;  EXCELLENT) 
"In  considering  the  stunning  qual¬ 
ities  of  'The  Wedding  Night'  it  is 
easiest  to  bracket  Anna  Sten  and 
Gary  Cooper  at  the  top. ..together 
they  are  the  perfect  team." 

—NY  POST 


"Believable  .  .  .  touching  .  .  .  con¬ 
vincing  and  curiously  powerful." 

—  N.  y.  HERALD-TRIBUNE 

"Dramatically  striking!  A  credit 
to  Mr.  Goldwyn  and  Mr.  Vidor." 

—  N.  Y  TIMES 


■  . 


in 


IV  ill l 


to  one  oj  the  finest  pictures  of  the  year! 

SAMUEL  GOLDWYN 

presents 

CARY  COOPER 


ANNA  STEN 


^qjj 


RALPH  BELLAMY  •  HELEN  VINSON 
and  SIEGFRIED  RUMANN 

a,  •eel eel  Lj  KING  VIDOR 


su  eased  l L  r 


u 


UNITED  ARTISTS 


?? 


Apr  1  ’  3  5 


THE  PHILADELPHIA  EXHIBITOR 


BETTER  MANAGEMENT 


Tested  ideas  .  .  .  Suc¬ 

cessful  merchandising  .  .  . 
Stunts  that  are  proven. 


New  S-W  Drive 


A  Philadelphia  Managers’  Parade 
drive  for  business  starts  April  12  in 
the  Stanley-Warner  ranks  and  lasts  until 
June  8. 

Harry  Goldberg,  Dave  Miller  and  Ellis 
Shipman  are  active  in  the  drive.  It  is 
said  to  be  a  welcome  gesture  to  incom¬ 
ing  Ted  Schlanger. 


Exhibitors  Compete  for 
77Goin*  to  Town77  Prize 

May  Day  will  be  ‘Mae  Day’  this 
year  in  theatres  playing  Paramount 
product  and  company  executives  are 
set  to  write  a  new  chapter  in  film  his¬ 
tory  with  Mae  West’s  “Coin  to 
Town. 

A  nation-wide  day-and-date  release  sched¬ 
ule  in  more  than  I  00  key  cities  has  been  ar¬ 
ranged  for  May  I,  backed  by  a  $1,500  cash 
prize  contest  for  the  best  advertising,  public¬ 
ity  and  exploitation  campaigns  by  exhibitors 
playing  the  new  Mae  West  picture  between 
May  1st  and  1 0th.  Plan  was  conceived  by 
Neil  F.  Agnew,  sales  manager.  Paramount 
Pictures  Distributing  Corp.,  and  worked  out 
in  detail  by  Robert  M.  Gillham,  director  of 
publicity  and  advertising  and  Alec  Moss,  ex¬ 
ploitation  manager. 

A  teaser  trade  paper  campaign  will  be 
used  to  heighten  exhibitor  interest.  A  spe¬ 
cial  press  book  supplement  will  aid  exhibitors 
in  capitalizing  on  the  "Month  of  Mae"  motif, 
and  will  combine  a  wealth  of  advertising  and 
publicity  suggestions  and  exploitation  tie-ups. 
Two  styles  of  block  paper,  stressing  the  "Mae 
Month"  and  the  "Coin’  to  Town"  angles  are 
being  designed  as  part  of  the  campaign. 

Cash  prizes  to  exhibitors  will  be  distributed 
as  follows: 

1  st  Prize . $500 

2nd  "  .  350 

3rd  "  200 

4th,  5th  .  100  each 

6th,  7th,  8th,  9th,  I  0th  50  each 

Campaigns  must  be  in  the  mail  to  the  Ex¬ 
ploitation  Department  Paramount  Pictures, 

by  midnight  May  3  1.  Judges  for  the  contest 
will  be  Oscar  Doob,  advertising  and  publicity 
director,  Loew  s  theatres;  Mort  Blumenstock, 
advertising  and  publicity  director,  Warner 
Brothers’  Theatres;  John  Dowd,  advertising 
and  publicity  director,  RKO  Theatres;  Milton 
Feld,  president.  Monarch  Theatres,  and  Alec 
Moss,  Paramount. 

A  group  of  national  publicity  and  exploi¬ 
tation  angles  are  now  being  worked  out  to 
aid  exhibitors,  many  of  which  can  be  capital¬ 
ized  upon  locally.  Arrangements  are  under 
wav  in  Hollywood  for  Miss  West  to  give  a 
"Mae”  party  there  for  screen  celebrities.  Pic¬ 
tures  on  this  will  be  used  in  newspapers 
and  fan  magazines  throughout  the  land.  A 
telephonic  interview  in  which  reporters  from 
leading  newspapers  in  20  key  cities  through¬ 
out  the  United  States  will  be  hooked  up  by 
long  distance  with  Miss  West  in  Hollywood 
for  an  exclusive  story  in  each  city,  is  now 
being  set.  A  special  advance  trailer  on  the 
"Mae  Day"  and  the  "Mae  Month”  campaign 


BALLY.  Part  of  the  attraction¬ 
getting  elements  used  by  Manager 
Dave  Seaman  at  the  Ogontz  The¬ 
atre  to  bally  his  children’s  shows. 
The  above  participants  were  also 
part  of  the  stage  show. 


"Best  Man  Wins" 

Harrisburg 

Jerry  Wollaston,  manager,  Victoria  The¬ 
atre,  Harrisburg,  while  searching  unsuccess¬ 
fully  for  a  deep-sea  diver’s  suit  or  stuffed 
shark  to  use  in  exploiting  “The  Best  Man 
Wins,"  did  not  forget  to  entertain  his  Vic¬ 
toria  Theatre  Junior  Club  of  which  he  is 
extremely  proud. 

Saturday  morning  a  week  ago  Jerry  gave 
bubble  gum  and  autographed  photographs  of 
Tim  McCoy  to  his  junior  patrons.  Last  Sat¬ 
urday  he  held  a  bubble  contest  on  his  Vic¬ 
toria  stage.  Prizes  awarded  to  youthful  con¬ 
testants  who  blew  largest  bubbles  consisted 
of  two  pairs  of  roller  skates  and  two  zipper 
swimming  suit  bags. 


will  be  available  two  weeks  or  more  prior  to 
the  opening  date.  Exchanges  throughout  the 
country  are  using  stickers  proclaiming  “Mae 
Day”  and  "Mae  Month”  on  all  correspond¬ 
ence  and  special  broadsides  and  calendars 
will  go  out  to  all  circuits  and  independents. 


/7West  Point  of  Air77 
Clicks  in  Wilmington 

E.  E.  Drissell,  manager,  Loews 
Theatre,  Wilmington,  cut  loose  with 
one  of  the  most  extensive  exploitations 
in  several  years  for  ‘‘West  Point  of  the 
Air.” 

Before  the  film  went  on  he  had  Dick  Mor¬ 
gan,  local  flier,  drop  200  miniature  para¬ 
chutes,  to  which  were  attached  a  small  box 
of  candy  furnished  in  a  hook-up.  A  cer¬ 
tain  percentage  of  the  boxes  contained  dead¬ 
heads  to  the  show.  One  kid’s  baseball  game 
was  broken  up  when  three  fell  near  the  dia¬ 
mond.  In  one  section  kids  rushed  into  a 
private  home  to  get  one  that  had  fallen  on 
the  roof,  while  another  beat  them  to  it  by 
climbing  up  the  porch  pillar.  Opening  night 
the  giant  search  light  from  the  Reading  Na¬ 
tional  Guard  unit,  Reading,  played  on  Mor¬ 
gan  while  he  did  flying  stunts  over  the  city. 
Bugle  corps  of  the  Volunteers  of  Foreign  War 
marched  to  the  theatre  in  body.  Several  mili¬ 
tary  and  airplane  fans  spoke  with  Drissell  over 
WDEL  from  8.15  to  8.30.  Several  window 
displays  were  shown,  the  most  attractive  at  a 
bake  ry  shop.  Men  distributing  paper  air¬ 
planes  about  the  schools  were  nearly  mobbed 
by  kids.  Tie-up  with  the  Model  Airplane 
Club  put  notices  on  several  bulletin  boards 


Better  Lighting 

Mrs.  J.  F.  McMahon,  Walton  Theatre,  Ger¬ 
mantown,  has  just  renovized  her  playhouse 
with  new  light  ing.  Lyle  Trenchard,  man¬ 
ager,  immediately  connected  the  improvement 
up  with  the  Better  Light - Better  Sight  cam¬ 

paign.  Publicity  written  in  such  a  vein 
cannot  but  help  to  improve  a  theatre’s  com¬ 
munity  standing.  Neighborhood  and  family 
houses,  like  the  Walton,  find  it  good  business 
to  cultivate  this  civic  betterment  angle. 

One  of  Mrs.  McMahon's  principal  reasons 
for  making  this  improvement  was  to  take 
advantage  of  the  modern  trend  in  lighting 
and  the  excellent  decorative  possibilities  bet¬ 
ter  lighting  provides.  But,  more  important, 
she  wanted  to  change  the  appearance  and  at¬ 
mosphere  of  the  theatre  interior.  Instead  of 
merely  replacing  the  old  lighting  fixtures 
with  new  ones,  Mrs.  McMahon  conceived  an 
entirely  new  idea  of  decorative  lighting  for 
theatres.  (See  photograph.) 


BETTER  LIGHT¬ 
ING.  H  ere  is  how 
Mrs.  McMahon, 
Walton  Theatre, 
renovized  her 
lighting  at  the 
house.  A  special 
campaign  was 
used  with  the  in¬ 
auguration  of  the 
lighting.  (Voigt 
Studios  photo.) 


THE  PHILADELPHIA  EXHIBITOR 


Apr  ]  '35 


23 


77 Secrets  of  Chinatown77 
Has  Plenty  of  Support 

“Secrets  of  Chinatown”  has  plenty 
of  exploitation  ballyhoo  behind  it. 

When  the  Masterpiece  picture  is  made 
available  to  exhibitors,  it  will  have  the  bene¬ 
fit  of  the  biggest  bally  group  of  aids  in  ex¬ 
change  history,  here,  with  all  manner  of 
Chinese  accessories  to  help  sell  the  show. 

Special  heralds,  window  displays,  cos¬ 
tumes,  papers,  can  now  be  seen  at  the  ex¬ 
change,  and  exhibitors  are  paying  attention 
to  it. 

Ed  Boreth,  manager,  went  to  a  great  deal 
of  trouble  in  original  research  in  connection 
with  the  bally  and  even  invaded  Ch  inatown 
to  make  certain  that  the  paper  would  ring 
true. 

The  result  is  a  plentiful  campaign. 

THANKS, FILMMEN 

..For  Making  Our 
Expansion  Possible 

Your  co-operation  and  appre¬ 
ciation  of  our  service  led  to 
our  taking  over  additional 
quarters  at  244  N.  Juniper  St. 

Now,  with  160-car  capacity, 
we  are  able  to  take  care  of 
everyone  with  the  best  pos¬ 
sible  service.  We  extend  our 
thanks  to  you. 

BECKER  BROTHERS. 

SPECIAL  FILM  RATES 

Parking,  All  Day . 25c 

High-Pressure  Washing  .  .  75c 

Towing  Service — 

Any  Time,  Any  Place, 
i  Road  Service  to  all  Patrons. 

Mechanic  Always  on  Duty. 
24-hour  Service. 


APEX  GARAGE 

249-51-53  N.  JUNIPER  ST. 

APEX  ANNEX 

244  N.  JUNIPER  ST. 

GIRARD  SERVICE 
GARAGE 

5155  GIRARD  AVE. 


"Whole  Town’s  Talking" 

Harrisburg 

With  plenty  of  strong  opposition  to  buck 
during  showing  at  Majestic  Theatre,  Harris¬ 
burg,  of  'The  Whole  Town's  Talking,”  man¬ 
ager  Jack  D.  O'Rear  paved  way  for  the  Rob¬ 
inson  vehicle  by  putting  across  a  strenuous 
campaign.  One  of  his  choicest  bits  of  ex¬ 
ploitation  was  obtained  through  a  tie-up  with 
Chevrolet  automobile  dealers  in  their  national 

essay  contest -  "Why  the  Whole  Town’s 

Talking  About  the  New  Master  De  Luxe 
Chevrolet.” 

Blotters  bearing  two  popular  types  of 
shorthand,  which  told  about  the  picture, 
were  distributed  in  offices,  business  schools 
and  similar  places.  There  were  1000  of 
them  placed.  In  another  tie-up  with  the 
Postal  Telegraph  Company,  Jumbo  telegrams 
were  disolayed  in  company’s  and  florists’  win¬ 
dows.  Messenger  boys  of  the  company  dis¬ 
tributed  heralds  also. 


Foreign  Press  Book 

Off  the  presses  is  United  Artists’  first  “In¬ 
ternational  Supplement”  to  the  regular  press 
book,  issued  by  the  foreign  publicity  and  ad¬ 
vertising  department. 

A  new  departure  in  the  field  of  exploita¬ 
tion  in  countries  outside  the  U.  S.,  this 
supplement  was  inspired  by  the  researches 
of  Arthur  W.  Kelly,  vice-president  of  United 
Artists  in  charge  of  foreign  distribution. 

"1  have  always  contended  that,  regardless 
of  economic  conditions,  the  public  will  beat  a 
path  to  the  box-office  if  the  merit  of  the  film 
merchandise  is  forcefully  and  persuasively 
called  to  their  attention,"  he  says. 

U.  A.’s  first  foreign  supplement  covers  the 
full  range  of  exhibitor  showmanship.  Planned 
and  published  in  connection  with  “Clive  of 
India,"  the  supplement  augments  the  ideas 
and  projects  outlined  in  the  regular  press 
book,  and  adds  a  number  of  ideas. 


It  Is  possible  to  buy  anything  at 

any  price  but  when  quality  is 

considered  smart  showmen  are 

glad  to  pay  the  difference.  There 

is  a  difference  between  JUST 

Printing  and  Good  Printing.  That 

difference  is  one  of  the  reasons 

why  National  Penn  Printing 

Company  is  the  leader  in  the 

field.  It  takes  more  than  just 

paper,  ink  and  type  to  turn  out 

Real  Printing.  »  »  »  »  » 

National  Penn  National  Kline 

Printing  Co.  Poster  Co. 

1233  VINE  STREET  1307  VINE  STREET 

PHILADELPHIA  PHILADELPHIA 

OSCAR  LIBROS  AL  BLOFSON  SIMON  LIBROS 

BECKER  BROTHERS,Proprie(ors 


24 


Apr  1 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


Congratulates  The 
APOLLO  THEATRE 

FlfcSTBWTH&W 


HAPPY  BIRTHDAY.  In  con¬ 
junction  with  the  showing  of  UA’s 
“Folies  Bergere”,  Harvey  Ander¬ 
son,  manager,  Apollo  Theatre, 
celebrated  that  house’s  first  anni¬ 
versary  and  cut  everyone  a  piece 
of  cake  as  long  as  it  lasted  in  the 
Atlantic  City  house. 


Score  Cards 

Harrisburg 

At  bridge  parties  in  Harrisburg  they  usu¬ 
ally  discuss  the  current  picture  at  Loews 
Regent  Theatre  before  the  game  is  over,  for 
many  of  them  are  keeping  score  on  Loew  s 
score  cards.  Manager  Sam  Gilman,  Loew  s 
Regent,  Harrisburg,  has  had  printed  100,000 
bridge  score  cards  on  the  face  of  which  is 
printed,  "Make  Loew  s  a  habit  every  week.” 
On  the  back  of  the  cards  is  written:  “These 
tally  cards  compliments  of  Loew’s  Theatre, 
home  of  Metro-Goldwyn-Mayer  and  United 
Artists  Pictures.  Loew’s  Cadet  Band  ‘The 
Pride  of  Pennsylvania.’ 


"Green  Lights" 

Philadelphia 

A  huge  radio  hookup  was  arranged  for 
"Behind  the  Green  Lights,”  from  Mascot. 

Six  stations  in  this  area  broadcast  a  talk 
by  Captain  Cornelius  W.  Willemse,  author 
of  "Behind  the  Green  Lights,”  reaching  a 
tremendous  audience. 

Gold  Medal  distributes  here. 


Gilman  Praised 

“Mr.  Gil  man,  manager  of  Loew’s  Regent 
Theatre,  is  also  one  of  the  best  friends  the 
kiddies  have,  for,  regardless  of  when  he  is 
called  on  to  help  them  in  any  way  he  is  al¬ 
ways  ‘Johnny-on-the-spot.’ 

Above  quotation  is  from  newspaper  story 
by  "  The  Doll  Lady,”  which  appeared  on  the 
front  page  of  a  Harrisburg  newspaper  co¬ 
operating  with  a  department  store  in  a  news¬ 
paper  subscription  scheme  in  which  "Won¬ 
der  Dolls"  are  prizes.  (Store  display). 

Sam  (Johnny-on-the-spot)  Gilman,  man¬ 
ager  of  Loew’s  Regent  Theatre,  Harrisburg, 
would  break  into  the  stunt  by  offering  his 
theatre  for  a  "Wonder  Doll”  party.  The 
party  received  plenty  of  newspaper  publicity, 
a  large  share  of  which  went  to  the  Loew  The¬ 
atre,  with  many  kind  words  for  Manager  Gil¬ 
man  similar  to  those  above.  Theatre  doll 
party  was  held  at  9.15  Saturday  morning. 


"Star  of  Midnight" 

Through  a  tie-up  between  RKO’s  exploi¬ 
tation  department  and  the  Armour  company 
represented  by  Lord  and  Thomas,  Ginger 
Rogers  and  her  forthcoming  vehicle  “Star  of 
Midnight,”  will  receive  display  illustration  in 
six  national  magazines  and  dealer  display  aids 
reaching  50,000  Armour  representatives. 

Fifty  thousand  Armour  dealers  are  pre¬ 
pared  for  local  theatre  tie-ups  through  the 
receipt  of  colorful  store  banners,  price  cards, 
recipe  folders,  door  posters  and  window 
strips  all  heralding  Ginger’s  “Meal  of  the 
Month”  and  giving  full  credits  for  her  next 
starring  vehicle. 


"McFadden’s  Flats" 

Harrisburg 

Through  Harrisburg  newspapers,  Manager 
Jack  O’Rear,  Majestic,  Harrisburg,  invited 
all  McFadden  families  of  Harrisburg  to  be 
his  guests  at  Majestic  opening  day  of  “McFad- 
den’s  Flats.”  Newspapers  mentioned  how 
many  McFaddens  were  listed  in  the  telephone 
directory. 


Tower  Busy 

Tower  Theatre  has  been  running  Pay 
Nights,  with  some  patrons  getting  as  high  as 
$  I  0.  One  night  a  week  is  selected.  House 
also  ran  a  school  children’s  matinee  for 
"Sequoia.” 


TRAVELING  AROUND 

WITH 

LOU  SCHWERIN 


Joe  Feldman  will  manage  Warner  Bros.’  new¬ 
est  North  P  hilly  theatre,  the  Bromley, 
opening  April  20. 

George  Pifer,  74-year-old  ticket  collector, 
Ogontz,  will  retire  shortly,  after  serving 
19  faithful  years  with  Warner  and  old 
Stanley  Co. 

Erlen  is  looking  forward  to  a  hot  and  busy 
season  this  summer,  installing  an  improved 
cooling  system  twice  the  size  of  the  system 
they  now  have.  American  Heating  and 
Venilating  are  the  consulting  engineers. 

Hunt’s  Theatre  Co.  is  scheduled  to  start 
operation  on  their  New  Jersey  house  very 
soon.  New  enterprise  will  be  located  on 
Kings  Highway  west  of  White  Horse  Pike. 

Mort  Kolber,  National  Flag  and  Banner,  just 
returned  home  from  up  state  with  biz 
good.  A1  Kolber  was  at  the  helm  in  his 
brother’s  absence. 

Logan  is  doing  great  biz  despite  the  Lent 
season. 

Dave  Titleman,  assistant  manager,  Grange, 
celebrates  his  6th  anniversary  with  the 
S-W  this  month. 

Artie  Cohn,  former  pub  director,  Earle,  is 
going  great  guns  at  the  Lindley,  besides 
pulling  the  theatre  out  of  the  red.  Artie 
is  also  doing  some  mighty  fine  sign  paint¬ 
ing  in  and  around  the  house. 

David  Seaman  long  identified  with  Warner 
Bros.,  has  been  appointed  resident  man¬ 
ager  at  the  Ogontz.  House  is  the  larg¬ 
est  and  finest  in  the  North  City  sector. 

Kuperstein,  at  the  Earle,  starts  his  bally 
campaign  for  Hugh  Herbert  next  week. 

Frank  Hammerman,  formerly  with  Lou  Ber¬ 
man,  is  now  associated  with  Hollywood. 

Nathan  Milgrim  is  burning  up  the  roads  with 
a  new  car. 

Cadet  Sergeant  Wm.  F.  Beckett  apple  of 
Nookie  Beckett’s  eye,  finished  the  basket¬ 
ball  season  at  Wenonah  with  a  bang,  car¬ 
rying  off  the  highest  honors. 


FOR  “FOLIES  BERGERE.”  This  special  false  front  is  said  by  Sam  Gilman,  manager,  Loew’s  Regent,  Harrisburg,  to  have  been  the 
“classiest”  he  ever  built.  Front  is  done  entirely  in  red  crushed  plush  with  chrome  moulding  for  borders  and  flittered  letters  and 
paper  mache  head  of  Chevalier.  “Largest  straw  hat  in  the  world”  revolved  around  the  box  office.  Hat  measured  1 1  feet  in 
diameter.  Mounted  on  its  rim  were  18-inch  “kuppie”  dolls,  each  wearing  a  straw  hat.  Title,  “Folies  Bergere,”  extending  from 
sides  of  hat  was  made  of  animated  letters  with  each  letter  moving  separately.  Also  are  seen  the  staff  of  ushers  of  Loew’s  Regent 
Theatre,  Harrisburg,  as  they  appeared  for  a  week  prior  to  showing  and  during  showing  of  “Folies  Bergere.”  Left  to  right,  they  are: 
Lewis  Metz,  Robert  McKay,  David  Rice,  George  Harmon  and  George  Ditty,  ushers,  and  Zeva  “Skee”  Yovanovich,  chief  usher. 


THE  PHILADELPHIA  EXHIBITOR 


Apr  1  ’  3  5 


25 


Heard  In 

INE  STREET 

“Lost  City” 

At  Stanton 


Sylvia  Nider  is  now  working  in  the  ad-sales 
department  at  Fox.  She  recently  joined 
the  company. 

Vine  Streeters  were  pleased  to  hear  of  the 
marriage  of  George  Schwartz,  prominent 
Delaware  operator,  to  Miss  Reba  Ginns, 
daughter  of  Mr.  and  Mrs.  James  N.  Ginns, 
Wilmington.  The  latter  family  has  long 
been  in  the  exhibition  business,  leasing 
houses  in  Wilmington  to  Warners.  George 
was  congratulated  when  he  came  on  the 
street  this  week. 

A  new  issue  of  “Horlacher  Highlights’’  is  out 
with  news  from  all  departments.  Birthdays 
were  recently  celebrated  by  Daniel  B.  Wag¬ 
ner,  William  Snyder,  Louis  Molitch,  John 
P.  Horlacher,  Louise  G.  Cassell,  Samuel  R. 
Burton,  George  Birkhead,  Louis  Abrams, 
Frank  Burns. 

Frankie  Sculli,  diminutive  Metro  booker,  be¬ 
came  the  father  of  a  boy  and  everyone 
thought  miracles  would  never  cease. 

Henry  Lewis,  Metro,  will  soon  discard  the 
old  crutches,  is  reported  offering  anyone 
two  grand  for  a  new  leg. 

Signs  of  spring,  Metroite  Rose  Katz’s  sore 
muscles,  after  golf. 

Joe  Farrow  has  lost  his  tan  at  Metro,  but  not 
his  love  for  the  southern  trip  he  took. 

Edgar  Moss,  Fox,  had  a  touch  of  the  flu, 
went  to  bed. 

Joe  Price  is  practically  out  of  the  film  busi¬ 
ness,  back  in  merchandising. 

Gold  Medal,  Harry  LaVine,  manager,  expects 
’’Behind  the  Green  Lights"  to  go  places. 
He  just  returned  from  a  southern  trip  and 
reports  plenty  of  enthusiasm  for  Gold 
Medal  product  everywhere.  The  Celebrity 
ComiCoIor  cartoons  are  going  well  as 
well. 

Murray  Beier,  with  a  Monty  Montana  west¬ 
ern  in  the  house,  and  two  Bill  Codys,  was 
awaiting  the  arrival  of  the  new  ’’Tarzan” 
serial,  with  Herman  Brix.  The  first  print 
is  expected  in  soon.  Coast  reviews  re¬ 
ported  very  favorably  on  the  feature  and 
serial.  Preferred  will  have  other  product 
in  soon,  including  "Kentucky  Blue  Streak.” 

Action  Pictures  is  now  distributing  the  third 
Conn  melodrama,  "Wilderness  Mail,"  Mrs. 
Given  reports. 

Dave  Molliver  and  Charlie  Steifel  are  quite 
busy  with  Metropolitan  Premium.  Many 
exhibitors  are  taking  advantage  of  their 
deals,  they  say.  Sam  Blatt  is  local  sales 
manager. 

Sylvia  Kapner,  7  year  old  daughter  of  Ed1 
Kapner,  S-W  booker,  had  a  birthday  party, 
attended  by  many  S-Wites,  motion  pic¬ 
tures,  candy,  etc. 

Ben  Harris,  Masterpiece,  was  enthused  be¬ 
cause  of  S-W  dates  on  "Secrets  of  China¬ 
town.”  Picture  got  a  break  in  some  of  the 
better  S-W  nabes,  and  some  good  cam¬ 
paigns  are  being  planned. 

“It  Pays  to  First  Divisionize  in  May”  is  the 
slogan  invented  by  Etta  (V)  Segall,  FD 
booker,  during  the  May  Harry  H.  Thomas 
Month  drive.  Inspired  by  manager  Sam 
Rosen,  the  FDers  are  going  great  guns. 
Exhibs  can  win  a  prize  by  giving  dates. 
For  each  date,  an  exhib  gets  a  new  chance 
to  win.  When  the  dates  are  in,  drawing 
will  take  place,  with  handsome,  valuable 
prizes,  totaling  $1000  in  value  being  given. 
Miss  Segall  expects  the  month  to  be  ter¬ 
rific. 

Sam  Rosen,  FD,  is  beaming  because  Stanley- 


Warner  finally  made  a  deal  for  "March  of 
Time”  beginning  with  the  April  issue, 
No.  3.  Sam  expects  to  show  a  terrific 
return.  Meanwhile,  Sam  has  been  giving 
plenty  of  attention  to  the  Musical  Moods, 
encouraged  by  the  co-operation  of  Main 
Line  clubwomen,  who  have  shown  a  lot  of 
interest. 

Sam  Kassoy,  brilliant  art  chief  at  Stanley 
Drug,  and  brother  of  rising  young  Ben 
Kassoy,  Quality  Premium,  is  responsible 
for  the  ballyhoo  effects  along  Market 
Street.  He  inherits  his  showman’s  instinct 
from  Ben. 

Moe  Wax,  brother  of  Morris  Wax,  local 
exhibitor,  revealed  his  marriage  to  the 
daughter  of  Joe  Suskin  last  week. 

James  Clark,  Horlacher  Delivery,  and  Whitey 
Molitsch,  contact  manager,  went  to  New 
York  last  week  to  attend  to  the  incidentals 
in  connection  with  the  opening  of  the 
New  York  depot  of  the  company. 

Rae  Weiner,  First  Division  poster,  announced 
her  engagement  to  A1  Sable. 

Frances  Axler,  First  Division,  was  seen  at  the 
Arcadia. 

Etta  V.  Segall,  FD,  wants  everyone  to  know 
that  the  “V”  is  not  silent  like  the  “v”  in 
pants. 

Things  are  getting  so  in  the  Casino-Colonial 
West  Philadelphia  sector  that  the  Colonial 
Theatre  now  has  passes  for  the  Casino  to 
give  out.  At  least,  that’s  what  Leonard 
Hettelson  said  in  the  presence  of  Messrs. 
Charlie  Stiefel,  Sam  Blatt,  Dave  Moliver, 
and  others. 

John  Golder,  all  enthused  because  of  Holly¬ 
wood’s  “Lost  City,"  points  out  that  RKO 
houses  in  various  sDots  have  done  terrific 
business  with  it.  The  Stanton  gets  it  here. 

Poet  A1  Fisher  says  of  one  exchange  man¬ 
ager -  “He  lies  so  ungracefully." 

Messrs.  A1  Davis  and  family  and  Dave  Miller 
and  family,  are  now  in  Garden  Court 
Apartments,  very  happy. 

Ted  Schlanger,  S-W,  has  been  looking  over 
the  Bala  situation  for  a  home. 

Clara  Elmer,  buxom  H  and  H  little  lass,  cele¬ 
brated  a  birthday,  gave  many  a  little 
goose  as  a  souvenir. 

Bill  Sussman,  Fox  home  office,  came  to  town. 

Percy  A.  Bloch,  Paramount,  came  back  to 
town  after  spending  some  time  south  with 
the  wife. 

Charlie  Donahue  celebrated  a  birthday  the 
20th. 

S.  S.  Krellberg,  Super  Serial  Productions,  re¬ 
ports  that  he  has  arranged  with  United 
Artists,  whereby  they  are  to  exclusively 
distribute  the  feature  and  serial  of  "The 
Lost  City,"  in  Argentine,  Uraguay,  Para¬ 
guay,  Brazil.  Chili,  Peru.  Bolivia,  Cuba. 
Porto  Rica,  Panama,  Canal  Zone  and  all  of 
Central  America.  Hollywood  distributes 
here. 

C.  C.  Pippin,  Metro’s  bundle  of  salesmanship, 
is  burning  up  the  roads  with  a  new  car 
these  days. 

If  a  vote  were  taken  these  days  on  the  local 
industry’s  No.  1  let-the-other-fellow-pick- 
the-check-upper,  a  certain  prominent  ex¬ 
ecutive  would  get  the  award.  He  not  only 
makes  habit  of  it,  but  it  looks  like  it  is 
developing  into  a  chronic  ailment. 

The  Allen  Benns  celebrated  another  wedding 
anniversary. 

George  W.  Weeks  GB  sales  manager,  was  a 
visitor  in  town,  checking  up  things  with 
Herb  Given. 

Street  was  sorry  to  hear  of  the  death  of  J.  H. 
Carr,  Susquehanna  exhibitor. 

Messrs.  Charlies  Zagrans  and  Harry  Weiner 
are  contestants  in  using  the  home  record¬ 
ing  apparatus  at  the  Variety  Club.  Each 
makes  a  record  and  plugs  his  own  pro¬ 
duct.  Theatremen  wanting  to  use  the 
records  for  a  lobby  ballyhoo  are  welcome 
to  them. 


C.  C.  Pippin,  Metro  dynamo  salesman,  has 
been  eating  a  lot,  putting  on  weight  in 
anticipation  of  a  busy  selling  season. 

Eileen  Dubin,  MGM,  was  scheduled  to  put 
on  an  exhibition  dance  at  a  dinner,  Sun¬ 
day  night. 

ITM  members  and  wives  will  hold  a  gather¬ 
ing  at  Palumbo’s,  April  I  4.  Members  are 
requested  to  make  reservations  the  next 
meeting.  Sessions  are  now  being  held  at 
10  A.  M.  Thursdays.  Protests  against  un¬ 
checked  distribution  of  thousands  of  passes 
were  recorded  at  a  recent  meeting.  The 
ITM  believes  that  not  more  than  two 
single  admissions  should  be  given  with 
every  window  card.  Employers  are  also 
asked  by  their  managers  to  stop. 

Frank  and  Ben  Wolf  have  opened  new  offices 
in  Real  Estate  Trust  Building. 


Mastbaum  Estate  Reappraisal 

Reappraisal  of  the  estate  of  the  late  Jules  B. 
Mastbaum  has  been  ordered  by  Judge  Lewis 
H.  Van  Dusen,  Orphans’  Court. 

Estate  was  valued  at  $6,563,357,  according  to 
an  inventory  filed  February  14,  1930.  Settle¬ 
ments  of  claims  and  payments  of  indebtedness 
have  reduced  the  value  to  $1,826,331.  Reap¬ 
praisal  was  asked  by  executors  of  the  estate  to 
determine  its  value  at  present  market  prices. 

William  I.  Mirkil  and  Arthur  N.  Goodfellow 
were  selected  by  Judge  Van  Dusen  as  apprais¬ 
ers.  The  account  of  Mrs.  Etta  Wedel  Mast¬ 
baum,  widow  of  the  theatre  owner  and  real 
estate  operator,  was  confirmed. 


Joe  Conway  Host 

Joe  Conway,  Egyptian  Theatre,  Bala-Cyn- 
wyd,  was  host  to  300  women  members  of  the 
Overbrook  Women’s  Club,  March  14,  when, 
after  a  meeting  and  luncheon  at  which  Arthur 
Howson,  scenario  writer  and  censorship  head 
qf  Warner  Brothers’  Pictures,  Inc.,  spoke, 
‘‘Dog  of  Flanders”  was  unveiled,  with  appro¬ 
priate  shorts,  to  the  clubfolk.  Frank  Mc- 
Namee,  RKO,  furnished  the  feature. 

Motion  Picture  Day  was  celebrated  at  that 
time,  with  Mrs.  Alfred  Gray,  president,  one 
of  the  hostesses.  Mrs.  Arthur  Goldsmith  was 
hostess  at  the  theatre  showing. 

All  the  women  realize  the  good  will  and 
interest  earned  by  manager  Conway  and  others 
through  their  co-operation  cannot  but  help  the 
business. 


B,  and  S.  Prepares  for  Spring 

B.  and  S.  Manufacturing  Company,  manu¬ 
facturers  of  a  new  polish  for  all  metal  work  in 
theatres,  announces  that  Penn  Theatre  Company 
is  distributing  the  product  in  this  territory.  A. 
Blumenthal,  B.  and  S.  Manufacturing  head, 
says  the  polish  is  the  best  thing  yet  on  the 
market. 


Vine  Street  Shifting 

First  Division,  Columbia  and  Local  307,  oper¬ 
ators’  Union,  are  reported  looking  for  new 
quarters. 

Each  of  the  trio  expects  to  be  in  a  new  home 
somewhere  along  the  street  within  a  few 
months.  Need  for  more  room  is  major  reason. 


TRALUIIMER  t  WEITZ 

llll  ARC  H  lift  TS,(«TUtATRtS 


1C  SOUTH  I8TU  STREET 


26 


Apr  1 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


READY 

REFERENCE 

EACH  COMPANY  LISTED  IS  AN 
AUTHORITY  IN  ITS  FIELD  AND 
IS  RELIABLE  AND  TRUSTWORTHY 


ACCOUNTANT  (Theatre  Spec.) 


Edwin  r.  Harris 

CERTIFIED  PUBLIC  ACCOUNTANT 

Denckla  Blclcy.,  Philadelphia 

Specializing  in  Theatre  Bookkeeping.  Profit  and  Loss 
Statements  and  State  and  Federal  Tax  Returns 

for  more  than  19  years _ 

THE  SMALL  MONTHLY  SUM  WILL  SURPRISE  YOU 


AIR  CONDITIONING 


T 


A'«C 


COOLING 

VENTILATING 

HEATING 


PHOON 

CONDITIONING  CO. 

BLOWERS  -  FANS 
AIR  WASHERS 

252  West  26th  St.,  New  York 


ARCHITECT 

THEATRE  DESIGN 

Remodeling  »  Building 

LATEST  COMPLETED 

NEW  BROADWAY  HOLLYWOOD 

Camden,  Atlantic  City 

New  Jersey  New  Jersey 

DAVID  SUPOWITZ 

REGISTERED 

ARCHITECT 

246  S.  15th  St.,  Phi  la..  Pa.  Pennypacker  2291 


DECORATIVE  GLASS 


We  specialize  in  GLASS  for  Theatres 

Specify:  VARICOLITE 

See  the  new  mirror  booth  at  the 
IRIS  THEATRE,  Kensington  and  Allegheny 
Write  for  particulars  and  samples 

M.  KRAKOVITZ  AND  SONS,  CO. 

4TH  AND  MORRIS  STREETS,  PHILA. 
Dewey  8600  Main  2301 


DRAPERIES 


The  Larger  and  Greater — 

NOVELTY  SCENIC  STUDIOS 

- -INC. - 

INTERIOR  DECORATIONS  :  DRAPERIES 

SCENERY  :  ACCOUSTICAL  TREATMENTS  =  RIGGING 

611-625  W.  43rd  St.  New  York,  N.  Y. 


CHARLES  H.  KENNEY  STUDIOS 


- INC.  - 

House  Draperies 

Sound  Proofing 

Stage  Settings 


Exchanges  Limit  Passes 

Local  exchanges  intend  to  check  issu¬ 
ance  of  too  many  passes  by  placing 
clauses  in  their  contracts. 

Fox  is  limiting  number  of  passes  to  a 
picture  to  the  normal  number,  with  any¬ 
thing  over  the  specified  figure  to  be  paid 
for  full  price,  on  percentage  deals. 

Metro  is  to  limit  to  5%  the  number 
of  passes  to  the  run  of  the  picture.  In 
unusual  case,  it  will  be  raised  to  10%. 

Through  this  method,  exchanges  ex¬ 
pect  to  check  the  recent  flood  of  passes 
in  the  neighborhoods. 

New  Service  Company  to 
Take  Care  of  Sound  Units 

R.  C.  Meeker  Heads  Efficient 
Organization 

R.  C.  Meeker,  former  veteran  ERPI 
representative  and  sound  engineer,  is  head 
of  the  Sound  Equipment  Servicing  Com¬ 
pany,  Inc.,  which  begins  business  this 
month. 

Company  will  service  every  type  of  sound 
equipment,  with  definite  charges  for  each  house. 
Points  covered  by  servicing  policy  are : 

( 1 )  Insurance  against  loss  of  sound  equip¬ 
ment  by  fire  (2)  Insurance  against  refunds  due 
to  failure  of  sound  equipment  in  theatres  (3) 
Tieup  with  National  Theatre  Supply  to  provide 
immediate  replacement  of  projection  equipment 
parts  (4)  Engineers  are  licensed  projectionists 
(5)  Service  includes  complete  and  unlimited 
emergency  attention  (6)  Service  includes  repair 
and  replacement  parts  for  all  sound  equip¬ 
ments  (7)  Service  includes  complete  technical 
inspection  to  insure  the  proper  functioning  of 
the  sound  equipment  and  also  to  inspect  all 
the  integral  parts  of  both  projection  and  sound 
equipment  to  determine  the  necessity  for  re¬ 
placement  of  worn  out  or  deteriorating  parts  as 
follows : 


Monogram  and  First  Division 
Sever  Releasing  Agreement 

W.  Ray  Johnston,  president,  Mono¬ 
gram  Pictures  Corporation,  has  an¬ 
nounced  that  negotiations  pending  for 
several  weeks  whereby  Monogram  Pic¬ 
tures  Corporation  would  acquire  First 
Division’s  stock  interest  in  the  Monogram 
Corporation  and  their  franchise  for  New 
York  and  Philadelphia  had  been  con¬ 
cluded  and  contracts  signed. 

Contract  for  New  York  terminates  immedi¬ 
ately,  with  the  exception  of  two  John  Wayne 
pictures  yet  to  be  delivered,  and  in  the  Phila¬ 
delphia  territory  the  contract  terminates  at  the 
end  of  the  1934-35  releasing  season. 


Musicians’  Benefit 

Musicians  entertainment  and  ball,  held  March 
29  at  the  Bellevue-Stratford,  was  a  complete 
success.  Leading  acts  from  local  night  clubs 
and  theatres  supplied  entertainment. 

Many  exhibitors  attended. 

Theatres  Win  Compromise 

Ordinance  finally  approved  by  City  Council's 
Public  Safety  Committee  on  signs  was  a  com¬ 
promise  with  theatre  interests.  Provision  in 
the  ordinance  permits  erection  of  panels  30 
inches  high  containing  two  rows  of  10-inch 
letters  on  marquees  on  Chestnut  Street. 


Class  1. — Once  a  month  for  theatres  operat¬ 
ing  35  or  more  hours  per  week ;  class  2. — Once 
each  two  months  for  theatres  operating  20-35 
hours  per  week ;  class  3. — Once  each  3  months 
for  theatres  operating  less  than  20  hours  per 
week. 

Charges  (including  repair  and  replacement 
parts) — Class  1 — $10.50  weekly;  class  2 — $7.50 
weekly ;  class  3 — $4.50  weekly.  Charges  ex¬ 
cluding  repairs  and  replacement  parts)  Class 
1 — $8  per  week  ;  class  2 — $6  per  week  ;  class 
3 — $4  per  week. 

That  the  company  will  certainly  get  the  sup¬ 
port  of  exhibitors  is  certain,  as  such  a  service 
has  long  been  looked  for  by  theatremen.  The 
outfit  is  now  contacting  exhibitors. 


PUBLIC  OPIN¬ 
ION.  Lois  Wilson, 
Crane  Wilbur, 
Luis  A  1  b  e  r  n  i, 
Ronny  Cosbey  are 
current  in  the  In¬ 
vincible  picture 
and  First  Division 
release. 


112-118  W.  44th  ST. 

BRYANT  9  2265 


NEW  YORK  CITY 

MEDALION  3-4819 


THE  PHILADELPHIA  EXHIBITOR 


Apr  1 1 3  5 


27 


Heard  In ' 


w 


ILMINGTON 


Vaude  In 
Doubt  Here 


Queen  Theatre’s  vaudeville  fate  in  Wilming¬ 
ton  seems  in  doubt.  Leon  Benham,  new 
manager,  says  he  is  not  booking  too  far 
ahead. 

“Roberta”  went  over  so  strong  at  the  Aldine, 
Warner  house,  John  Smith,  new  manager, 
held  it  over  for  another  week. 

Lew  Black  seized  upon  the  publicity  given 
"It  Happened  One  Night”  bringing  it  back 
to  the  Arcadia. 

Blackstone,  at  the  Queen,  got  loads  of  pub¬ 
licity  due  to  the  interest  of  William  L. 
Mapel,  executive  editor  NewsJjournal 
Company  in  his  magic. 

Lew  Black  recalls  last  year  that  he  waited 
in  vain  one  Friday  for  “Al”  Hughes, 
Arcadia’s  chief  projectionist  to  bring  back 
a  mess  of  herring  from  downstate,  and, 
though  Al  has  made  promises,  he’s  afraid 
he’ll  have  another  wait  this  coming  Friday. 

Edman  Devenney,  assistant,  Aldine,  was 
scouting  around  for  a  full  page  co-opera¬ 
tive  ad  for  “Gold  Diggers.  ’ 

Roy  McAllister  is  the  new  porter  at  the 
Arcadia. 

Baseball  is  in  the  air  among  the  Warner 
service  men.  Jimmy  Kearney  an  d  D  ick 
Hayden  unlimbered  their  arms  a  bit  as 
pitchers.  Doorman  Tebbins,  Queen,  thinks 
the  material  looks  promising. 

Miss  Ro  se  Wharram,  Queen  box  office  girl, 
is  on  the  job  again  after  illness. 

Earle  G.  Finney,  manager,  Savoy,  was  con¬ 
sidering  an  anniversary  program  for  April 

I. 

“Journal-Every  Evening”  congratulated 
Charles  S.  Horn,  Rehoboth,  well  known  in 
the  movie  and  business  world  on  his  75th 
birthday,  March  27. 

Dominic  DeFrancis,  Park  doorman,  has 
taken  a  clerical  job  in  Washington  with 
the  government  and  is  succeeded  by  Ken¬ 
neth  G.  Sheline.  Harry  Finney,  not 
"Yeeney,”  was  moved  up  also.  William 
Clough  has  been  taken  on  part  time. 

Joe  DeFiore,  manager,  Park,  tells  me  he  is 
being  urged  by  his  friends  to  run  for  the 
city  council  from  the  Twelfth  ward. 

Morty  Levine,  manager,  Opera  House,  is  go¬ 
ing  to  make  his  office  upstairs  exclusively. 

John  Smith  was  letting  a  Spring  fashion  show 
and  beauty  contest  “germinate”  for  Easter 
at  the  Aldine. 

E.  E.  Drissel,  manager,  Loew  s,  hooked  up 
with  a  Wilmington  dry  goods  ad  for  hos¬ 
iery  on  “Folies  Bergere.” 

Jimmy  Ollwell,  handy  man,  New  Rialto,  tells 
me  that  the  “Little  Colonel”  gave  the 
house  one  of  the  best  three  weeks  business 
in  a  long  time. 

Mrs.  Jeanette  W.  Emrich,  New  York,  well 
known  in  the  national  movie  circles  of 
clubwomen  was  speaker  at  a  club  institute 
at  the  Y.  M.  C.  A. 

Two  new  theatre  managers  have  been  in¬ 
stalled  in  Warner  houses  in  Wilmington 
as  a  result  of  the  shift  of  Dwight  Van  Meter 
from  the  Aldine  to  the  Astor,  Reading,  and 
the  shifting  of  E.  I.  Lewis  from  the  Queen 
to  Philadelphia.  They  are  John  Smith, 
Ogontz  Theatre,  Philadelphia,  who  comes 
to  the  Aldine,  and  Leon  Benham,  trans¬ 
ferred  from  the  advertising  department 
Philadelphia,  Queen. 


Hays  Re-elected 

Will  H.  Hays  is  again  president  of  the 
Motion  Picture  Producers  and  Distribu¬ 
tors  of  America.  Carl  E.  Milliken  is 
secretary  and  Frederick  L.  Herron, 
treasurer. 

Board  members  re-elected  were  M.  H. 
Aylesworth,  Robert  H.  Cochrane,  Jack 
Cohn,  Cecil  B.  DeMille,  Ned  E.  Depine, 
Earle  W.  Hammons,  Will  H.  Hays,  F. 

L.  Herron,  Sidney  R.  Kent,  Jesse  L. 
Lasky  Sol  Lesser,  Hal  E.  Roach,  David 
Sarnoff,  Joseph  M.  Schenck,  Nicholas 

M.  Schenck,  Albert  H.  Warner,  Harry 
M.  Warner,  Adolph  Zukor. 


READING 


Radio  schools  are  going  to  be  numerous  in 
Reading,  if  the  crop  of  ambitious  candi¬ 
dates  for  mike  honors  keeps  on  growing. 
Alvin  Hostler,  new  manager,  State  The¬ 
atre,  is  calling  for  talent  to  take  part  in 
a  radio  audition  contest  on  his  stage. 

Manager  Paul  E.  Giase,  in  charge  of  all 
Wilmer  and  Vincent  theatres  here,  is 
showing  "Girl  in  the  Goldfish  Bowl”  as  an 
extra  attraction  at  the  Embassy. 

Reports  are  heard  of  a  new  theatre,  of 
modest  style  in  construction  but  of  con¬ 
siderable  seating  capacity  on  Main  Street, 
West  Reading,  most  populous  Berks 
suburb. 

State  factory  department  inspectors  getting 
tough  again  in  Reading  about  regulations 
for  theatres.  Theatres  always  made  "object 
lessons”  in  periodical  fits  of  activity  by 
state  inspectors. 

Spencer  Bentley,  formerly  State  Theatre 
manager,  is  now  in  New  York  office  of 
Wilmer  and  Vincent.  Alvin  Hostler, 
former  Warners'  staff,  Western  Pennsyl¬ 
vania,  new  executive  at  State,  is  regarded 
as  good  exploitation  man. 

Howard  M.  Brownell,  63,  widely  known  the¬ 
atrical  man,  identified  with  houses  in  Phila¬ 
delphia  and  Chester  and  for  years  with  the 
old  Bijou,  Reading,  died  in  a  Reading  hos¬ 
pital  after  an  emergency  operation. 

Reading  amusement  houses  will  be  up  against 
the  daylight  saving  handicap  again  this 
year.  Practically  all  lines  of  business  and 
industry  have  united  in  a  Chamber  of 
Commerce  agreement  to  observe  advanced 
time  on  and  after  the  fourth  Sunday  in 
April. 

Paul  E.  (Peg)  Giase  is  doing  his  level  best 
to  get  all  amusement  houses  operating 
again  and  to  bring  back  “happy  days  ’  in 
the  theatres. 

Reading  theatre  men  are  pleased  with  activ¬ 
ity  of  state  liquor  control  board  agents  in 
raiding  suburban  resorts,  particularly  those 
catering  to  youths.  One  raid  netted 
nineteen  boys  and  girls  under  21  in  a 
single  place.  As  there  are  said  to  be  350 
licensed  and  unlicensed  resorts,  some  de- 
scribable  only  as  "dumps,”  in  Berks  cater¬ 
ing  to  ‘thrill  seekers,"  what  they  have 
done  to  legitimate  theatres  in  the  past  win¬ 
ter  was  plenty.  “It’s  time  we  got  a  break,” 
a  Reading  theatre  manager  said.  “We  run 
clean  shows,  give  them  a  palace  in  which 
to  see  pictures,  and  pay  about  nine  differ¬ 
ent  kinds  of  tax,  not  to  mention  some  more 
coming  from  Harrisburg.  Some  of  these 
dumps  now  being  raided  don’t  even  pay 
beer  license  money,  much  less  liquor 
license  fees.” 


FLAGS  AND  BANNERS 


R  Theatre  Marquee  Valances 
E  Wall  Banners 

X  Net  and  Road  Banners 

X  Attractive  Colors — Sewed  or  Painted 

*  Letters — Featuring  All  Shows. 

I  Burgees — Pennants — Decorations 

Above  Also  Sold  Outright.  Order  Direct  From 

NATIONAL  FLAG  &  BANNER  CO. 

251-253  N.  13th  St.  Philadelphia,  Pa. 


HEATING  and  VENTILATING 


INTERIOR  DECORATORS 


Theatrical 

Decorating 

OUR  SPECIALTY 
Phone 

Rittenhouse  7828 
2315  Walnut  St. 
Philadelphia 


MmNM>TIR!CCfi 

T  IL  VII  I 

DLC0RATOR 


1310  SPRUCE  ST. 


PEN.  1399 


J.  SEIDMAN  :  A.  WEINBERG 

:  D.  BRODSKY 

Paramount  Qecoratin 

STAGE  SETTINGS  : 

8  C°,  |"c- 

DRAPERIES 

CARPETS  :  PAINTING  AND  DECORATING 

311  North  13th  Street  Philadelphia,  Pa. 


LIGHTING  FIXTURES 


VOIGT 


NEW 

DECORATIVE  LIGHTING 

FOR  YOUR  THEATRE 

DRINKING  FOUNTAINS  DIRECTION  SIGNS 


l2TH6rMontqomery  Ave.  Phila.Pa 


MARQUEES  AND  SIGNS 


CeCeLeCTRIC  SIGn  CO 

J0V  1133-  50"' LOnG  ISLAM)  CIT7  FLY 
BUILD6RS  OF  FlGOFl  &  6LLCTRIC 


GSTimfiTGSs  SKETCHES  CH£6RfULLy  GIV£n° 


PREMIUMS 


28 


Apr  1 '35 


THE  PHILADELPHIA  EXHIBITOR 


POLISH 


ACE-HI  POLISH 

“THE  PERFECT  POLISH ” 

EXCELLENT  FOR  ALL  METAL 
WORK  IN  THE  THEATRES 

■  B.  &  S.  MFG.  CO.,  Philadelphia  ■ 

IHstributetl  bn  PENN  THEATRE  CO 


PREMIUMS 


Volume  Buying  plus  Volume  Sales 

equal  "QUALITY"  PREMIUMS 


QUALITY  ^setMI,un? 

Srrrimi  Exhibitors  fro  in  it  nisi  to  Const 

HOME  OFFICE  :  1305  Vine  St.,  PHILA. 


UNIFORMS 


Theatres  Reeenllv  Outfitted 
with  AMERICAN  Uniforms : 

APOLLO,  JUMBO,  FROLIC,  ATLANTIC 
THEATRES,  INC.,  CITIES  THEATRES,  INC., 
MAYFAIR,  COLONIAL,  BENSON 

AMERICAN  UNIFORM  CO. 

134  So.  11th  St.,  Phila.,  Pa. 

KIN.  1365  RACE  3685 


STATIONERY 

Rational, Stationers 


Walnut  1760-1761  1028  ARCH  STREET 

Race  4911-4912  Philadelphia,  Pa. 


THEATRE  EQUIPMENT 


"4 -STAR"  SERVICE/ 


★  Equipment  of  Known  Quality  Backed  by 
a  Guarantee  of  Satisfaction. 

★  Service  from  a  Local  Branch  by  Men  you 
Know  and  Trust. 

★  Priced  with  the  Benefit  of  the  Mass  Pur¬ 
chasing  Power  of  a  National  Organization. 

★  Guaranteed  by  all  of  the  National  Re¬ 
sources  of  a  National  Institution. 


National  Theatre  Supply  Company 


OFFICES  IN  ALL 


THERE'S  A 
STORE  NEAR 
YOU— 


NCI  PAL  CITIE3 


— AND  A 
MAN  YOU 
KNOW 


SUPPLIES 


THEATRE  EQUIPMENT 


New 


Used  -  Rebuilt 


Projectors,  Screens, 
Soundheads,  Amplifiers, 
Chairs,  Portable  Projectors, 
Arc  Lamps,  Rectifiers 
and  Generators. 

ItEI'AlllIX.  AT  LOWEST  HATES 


S.  O.  S.  CORP.,  1600  Broadway,  New  York 


S.O.S.  Buys  Equipment  at  Highest  Prices 


HARRISBURG 


Sam  Gilman,  manager,  Loew  s  Regent,  Har¬ 
risburg,  and  his  handsome  assistant,  Bob 
Etchberger,  were  running  in  circles,  gath¬ 
ering  material  on  last  “stupendous”  cam¬ 
paign  on  Folies  Bergere.” 

Sorry  Mrs.  Florence  Heck,  confined  to  her 
home  on  account  of  illness,  is  missing  from 
her  cashier  post  at  Majestic,  Harrisburg. 
Pinch-hitting  is  Miss  Sally  First. 

Mrs.  Paul  Weaver  is  back  at  her  desk,  where 
she  does  secretarial  duties  for  C.  Floyd 
Hopkins,  Harrisburg  representative,  W. 
and  V.  interests. 

Harry  Lambert,  manager,  Colonial  Theatre, 
Harrisburg,  has  tendered  his  resignation. 
A.  Whitney  Church,  assistant,  is  acting 
manager  of  the  Colonial  until  another 
manager  is  secured. 

George  Ditty  left  the  Regent  to  accept  new 
position  outside  the  theatrical  line.  Jim 
Reisinger  succeeded. 

Glad  to  see  Miss  Thelma  Miller,  injured  in  a 
train  accident  in  New  York,  back  at  her 
cashier's  post,  Loew  s  Regent,  Harrisburg. 

Children  visiting  State  Capitol  are  delighted 
by  sleight-of-hand  tricks  of  Senator  Frank 
J.  H  arris,  Pittsburgh. 

“Bill”  Manahan,  Majestic’s  superintendent, 
had  passed  examination  to  become  city 
“blue  coat”  when  he  was  offered  theatre 
job  and  accepted. 

Victoria  Theatre  Junior  Club,  Harrisburg, 
sponsored  by  Jerry  Wollaston,  now  has 
membership  of  2000. 


YORK 


Warner  Brothers  have  bought  up  the  lease 
of  the  Auditorium  Theatre,  Red  Lion, 
opposition  place  to  the  Lion  Theatre  there, 
and  the  place  is  now  dark.  Warners  will 
pay  the  monthly  rental  of  the  theatre  until 
September  1,  when  the  lease  expires. 

Sid  Poppay’s  campaign  on  "Bright  Eyes,” 
brought  him  a  good  return  in  one  of  the 
best  three  days'  business  since  he  took 
over  the  Rialto. 

Cleon  Miller,  Strand,  is  again  plugging  his 
newsreels  with  one  sheets. 

Bill  Richley,  York,  independent  house  is  pre¬ 
senting  stage  shows  all  of  the  time  now. 

Capitol  Theatre,  de  luxe  house,  York,  has 
taken  on  a  new  appearance  in  keeping 
with  the  de  luxe  programs  offered  there, 
under  management  of  Abe  Halle. 

Sid  Poppay,  put  on  an  extensive  campaign, 
at  little  expense  to  the  theatre,  when  he 
played  "Love  in  Bloom,”  and  his  efforts 
were  rewarded  with  the  biggest  week  day 
business  in  some  time  at  the  Rialto. 

Cleon  Miller,  Strand  and  Abe  Halle,  Capi¬ 
tol,  have  contracted  to  give  away  50 
attractive  lights.  Miller  is  working  hard 
on  the  idea  of  having  a  local  co-operative 
grocery  store  association  sponsor  his  radio 
amateur  contests.  They  should  start  within 
the  next  several  weeks. 


Manager  Available 

A  theatre  manager  with  27  years  ex¬ 
perience  is  now  available.  Is  also  a 
capable  advertising  and  exploitation 
man.  Write  or  phone,  J.  G.,  4558  N. 
13th  street,  or  Gladstone  1521. 


Housing  Reels  Ready 

Federal  Housing  Administration  offi¬ 
cial  motion  pictures,  dealing  with  the 
benefits  of  the  National  Housing  Act, 
will  be  released  in  more  than  4,000  the¬ 
atres  throughout  the  United  States  early 
in  April.  These  pictures  consist  of  two 
reels,  each  600  feet,  in  talking  and 
sound.  They  will  be  released  sepa¬ 
rately.  They  bear  the  title,  “Better 
Housing  News  Flashes,”  and  were  pro¬ 
duced  by  Pathe  News,  Inc.,  under  the 
personal  supervision  of  an  executive  of 
the  Federal  Housing  Administration. 

Motion  picture  experts  who  have  seen 
pre-views  of  the  pictures  are  enthusias¬ 
tic  in  their  praise  of  them.  Ed  Kuyken¬ 
dall,  president  of  the  Motion  Picture 
Theatre  Owners  of  America,  reviewed  a 
print  at  a  Government  projection  room 
in  Washington  last  week,  and  was  un¬ 
qualified  in  his  endorsement. 


WILKES-BARRE 


Theatre  interests  entered  the  only  protest  to 
the  daylight  saving  movement  in  Wilkes- 
Barre. 

“The  Little  Colonel”  stood  them  up  at  the 
Capitol.  And  was  Fred  Hermann  thrilled? 

AI  Cox,  miracle  man,  won  his  battle  to  keep 
up  the  huge  banner  on  “Sequoia”  despite 
the  City  Hall  kick.  Directed  to  take  it 
down  the  day  after  it  went  up,  Al  refused 
to  quit  and  went  to  bat.  Just  what  he  did, 
he  did  not  disclose,  but  it  apparently 
worked. 

Nuangola  Theatre  is  going  to  resume  its  stage 
shows. 

John  Galvin  had  Ned  Wayburn  of  dance 
fame  give  locals  the  once  over  to  see  if 
they  had  any  possibilities  in  connection 
with  the  visit  of  the  famed  impressario  to 
the  Penn  last  week. 

Legion  took  over  the  Capitol  Sunday  after¬ 
noon  for  the  visit  of  National  Commander 
Frank  Beggrano. 


TRENTON 


William  C.  Hunt  has  acquired  the  Walnut 
Theatre,  Newark,  N.  J.,  and  plans  to  re¬ 
open  the  playhouse  April  4  with  Louis 
Silodor,  Newark,  as  resident  manager.  The 
theatre  seating  500  has  been  renovated 
and  equipped  with  new  RCA  sound  and 
other  improvements.  The  Hunt  chain  now 
has  22  theatres  in  New  Jersey  and  one  in 
Pennsylvania.  William  Keegan  is  general 
manager  and  booking  agent. 

Sidney  E.  Samuelson,  Mrs.  Helen  Hildinger, 
W.  C.  Hunt  and  other  members  of  Allied 
Theatre  Owners  of  N.  J.  plan  to  attend  the 
national  convention  of  the  Allied  at 
Atlanta,  May  21-23. 

John  Bodley,  Gayety  Theatre  manager,  re¬ 
turned  to  his  duties  at  playhouse  after 
siege  in  hospital  for  an  operation. 

Clark  Hildinger  is  now  a  member  of  the 
staff  of  Stacy  Theatre. 

William  Caw,  new  manager,  Rialto  The¬ 
atre,  is  making  good. 

Pari-mutual  amendment  to  the  State  Consti¬ 
tution  to  permit  betting  on  horse  races  in 
New  Jersey  was  defeated  in  the  House  of 
Assembly,  New  Jersey  Legislature,  March 

19. 


THE  PHILADELPHIA  EXHIBITOR 


Apr  1 T  3  5 


29 


Projection  Room  Blues 


RKO  exchange  here  could  use  an 
improved  sound  apparatus.  Company, 
which  is  linked  with  RCA  Manufactur¬ 
ing  Company,  has  one  of  the  oldest 
sets  which  apparently  is  in  need  of  re¬ 
pair.  Installation  of  the  new  High 
Fidelity  Photophone  sound  would  not 
only  sound  better  but  would  probably 
aid  in  impressing  exhibitors  with  the 
excellence  of  RKO  pictures.  Occur¬ 
rences  similar  to  that  of  a  few  days  ago 
when  the  apparatus  broke  down 
wouldn’t  happen. 


Heard  In' 


c 


ROSSTOWN 

Patsy  Parlante 
Passes  Away 


Death  of  Patsy  Parlante,  piano  player,  Earle 
Theatre,  past  five  years,  came  as  a  shock 
to  his  many  friends.  He  died  of  heart 
trouble  at  the  age  of  2  7. 

Charlie  Perry,  the  UA  publiciteer  here,  is 
practically  all  fixed  up  after  his  recent 
encounter  with  his  own  automobile.  Cam- 
paigns  at  the  Aldine  have  been  keeping 
him  busy.  Harry  Tarrante,  Aldine  man¬ 
ager,  is  better  after  his  recent  illness. 

Elsie  Finn,  Record’’  movie  scribe,  is  getting 
married  this  month,  according  to  Jeff 
Keen’s  observations  in  “The  News." 

Charles  Segall  went  to  New  York,  attended 
a  night  club,  came  back  raving  over  Mar¬ 
lene  Dietrich. 

Moe  Verbin,  Europa  operator  is  a  pal  of 
Singers’  Midgets,  gives  them  four  passes, 
allows  eight  to  come  in  provided  each  mid¬ 
get  carries  another  in  his  arms.  The  mid¬ 
gets  do  so,  providing  a  pretty  spectacle. 
Moe  is  very  close  to  all  of  the  midgets. 

Lew  Berger,  Empress  and  Idea],  went  away 
on  a  two-week  trip,  left  partner  Morris 
Nemez  to  look  after  things. 

s.  E.  Applegate  came  back  from  a  southern 
trip,  brown  as  a  berry,  feels  great  at  Metro. 

Harry  Bodkin,  UA,  has  been  having  his  spade 
gone  over  for  plenty  of  spring  planting. 

Jeff  Davis,  UA  salesman,  keeps  busy  keeping 
UA  customers  plenty  satisfied. 

Warner  office  here  missing  out  on  the  big 
Warner  prize,  nevertheless  still  thinks  it¬ 
self  the  ace  office  in  the  VFarner  lineup. 

Ulrich  Smith,  Paramount,  getting  things  in 
shape  before  attending  that  Paramount 
convention  in  another  month.  Ditto  Ralph 
Garman,  popular  Paramount  booker. 

Artie  Cohn  is  now  managing  the  Lindley 
Theatre. 

Marty  Goldenberg  is  at  Keith’s. 

Lou  Davidoff  was  ill. 

Leonard  Schlesinger  is  plenty  active. 

Fred  Leopold  certainly  scores  with  those 
Scotch  stories.  The  Locust  Theatre  im- 
pressario  puts  on  a  thick  brogue. 

Dave  Milgram,  the  up-and-coming  theatre 
chain  operator,  came  back  with  plenty  of 
pep  from  his  Florida  vacation.  His  opera¬ 
tion  of  his  circuit  shows  it. 

Bromley  Theatre,  built  by  Charles  Segall, 
operated  by  Stanley-?Varner,  reopens  the 
middle  of  this  month. 

It  Happened  One  Night”  put  into  the  Stan¬ 
ton,  did  better  business  first  day  than  the 
feature  preceding  it  in  three  days,  held 
over  to  good  returns. 

Locust  Street  Theatre  reopened  with  “Man 
of  Courage,”  Sam  Cummin’s  picture. 


Heard  In 


M 


ID- JERSEY 

Martin  Ellis 
To  Palestine 


Si  Myers,  Moorestown  fashion  plate,  is  an  oft- 
time  visitor  to  Governor  Hoffman’s  office. 
Wonder  why? 

Merchantville  exhibitor  Cohen  is  remodeling 
his  house.  New  seats  have  already  gone 
in. 

Keyes  is  one  of  the  Palmyra  quartet,  best  at 
chiselling  cigars. 

Abe  Franks,  Lyric,,  Camden,  says  he  is  go¬ 
ing  to  give  the  boys  a  party. 

Barton,  son  of  Mr.  and  Mrs.  Lew  Rovner, 
celebrated  his  bar  mitzvah.  Looks  like 
Lou  will  soon  bave  to  get  a  new  theatre 
for  the  son. 

Martin  B.  Ellis,  Broadway,  is  Palestine-bound. 

Charlie  Dutkin,  Parkside,  Camden,  is  prom¬ 
ising  another  street  parade. 

Highland,  Audubon,  is  being  remodeled,  with 
500  seats  being  installed. 

Runnemede  may  be  reopened  again.  Busi¬ 
ness  must  be  good. 

Bill  Rovner  says  business  is  so  bad  he  would 
like  to  give  dishes  away  every  day. 

Landisville,  Landisville,  closed  for  many  sea¬ 
sons,  is  being  remodeled  and  reopens 
Easter. 

Pete  Ryan  sold  his  chicken  farm  in  Clemen- 
ton  to  move  to  Pennsgrove,  where  he 
manages  a  house. 

Jim  Ferrera,  Landisville,  was  a  recent  visi¬ 
tor. 

Myer  Adleman  and  Sam  Rosen  are  in  charge 
of  the  charity  frolic  of  the  Camden  Level 
Club  and  Jacob  J.  Hernfield  Link,  Sam 
Rosen,  patron.  Tickets  can  be  gotten 
from  Rosen  or  Adleman.  May  7  is  the 
date.  Moose  Hall,  Camden,  the  place. 

Si  Tannenbaum’s  baby  is  doing  nicely,  prom¬ 
ises  a  party  for  the  boys. 

Warner  Theatre,  Atlantic  City,  will  be  sold  at 
foreclosure  soon,  the  bondholders  having 
stepped  in. 

Earle  Theatre,  AC,  closed  a  while  back. 


Nineteen  Years  Ago  in  Philadelphia 


Many  theatres  were  joining  the  movement  to 
raise  the  price  of  admission  from  the 
standard  5  cents  to  10  cents. 

Wyalusing  Theatre,  52nd  and  Wyalusing 
Avenue  changed  hands  again. 

Solomon  Hopkins  sold  the  Broadway  Theatre, 
Broad  Street  near  Snyder  Avenue,  to  the 
Broadway  Amusement  Company. 

M.  Wolf,  Empress  Theatre,  leased  the 
Olympia  Theatre,  seating  4,000.  Harry 
Edwards,  sportsman  of  Philly,  headed  a 
syndicate  which  controlled  a  club. 


Monogram  Dividend 


W.  Ray  Johnston,  president,  Mono¬ 
gram,  has  announced  that  the  executive 
committee  has  voted  a  dividend  of  six 
per  cent  on  the  capital  stock  of  the 
corporation  payable  to  stockholders  of 
record  May  1.  Dividend  is  found  pay¬ 
able  in  quarterly  installments  of  1  % 

each  on  May  1,  August  1,  November 
1  and  February  1. 


THEATRE  EQUIPMENT 


CLEM’S 

MOTION  PICTURE  SUPPLY  HOUSE 

The  Most  Complete  l  tide  pendent 

Supply  House  in  the  Territory! 

255  North  13th  Street  -  Philadelphia 

SPRUCE  I8e4  EXPERT  REPAIRING 


e 

Official  Lei  ter 
Service  to  ihe 
Motion  Picture 
Industry 

Accurate  List 
of  all  Theatres 
and  Executives 

M  i  meoura  piling 
Mull  igraphing 
Public  Stenography 

Addressing  -  Folding 
Enclosing  -  Mailing 

Advertising 

Publicity 

Printing 

GERALDINE  S.  PORTER 

Advertising  and  Letter  Service 

5927  Carpenter  Street 

Bell:  GRAnite  5927 

EXPERTS . . . 

in  every  field 

of 

theatre  design 

and 

maintenance  will  be 

found  listed  on 

the 

READY  REFERENCE 

PAGES 

A  N  e  w 
Valuable 
Service! 

Theatre  Owners 
and  Theatre 
Managers,  you 
will  benefit  by 
turning  to  .  .  . 

PAGE  44 


30 


Apr  1'35 


THE  PHILADELPHIA  EXHIBITOR 


TRADE  IN  REVIEW 


A  concise  national  survey  classified  for 
quick  reading  ...  A  summary  of  what’s 
going  on  in  every  industry  division. 


PRODUCTION 


Denial  Deluge 

No  respect  for  age  or  reputation  has  the 
rumor  monger.  Two  weeks  ago,  the  indus¬ 
try  saw  repeated  for  its  benefit  the  beginning 
of  a  rumor,  its  spread,  its  final  denial. 

Target  of  the  report-carriers  was  20-year-old 
Universal  Pictures  Corporation,  one  of  the  clos¬ 
est  picture  companies  in  relation  to  its  client 
largely  because  Uncle  Carl  Laemmle  has 
guided  the  progress  of  the  film  unit  unin¬ 
terrupted  by  bankruptcies,  changed  directors 
or  other  interference.  Totally  ignoring  the 
reports,  Universal  went  on  its  way,  found  some 
balm  for  its  feeling  when  noting  the  returns 
on  “Imitation  of  Life.” 

Finally,  the  rumor  mongers  grew  too  bold, 
sold  and  resold  Universal  every  day.  Peak 
was  reached  when  an  air  commentator  revealed 
the  company  changing  hands. 

Prompt  denial  came  a  week  later  from  the 
same  broadcaster.  At  the  same  time,  Jimmy 
Grainger,  veteran  sales  manager,  informed  the 
daily  press  Universal  was  not  being  sold,  would 
stay  the  way  it  is.  Reassured  somewhat  were 
the  sales  organization,  the  daily  press. 

To  make  the  trade  Universal-conscious  in  an¬ 
other  way,  a  20th  anniversary  party  was  held 
at  the  Universal  City  studios.  Old-time  Uni- 
versalites  joined  in  feting  Uncle  Carl,  cele¬ 
brating  the  event.  President  Laemmle  took 
out  to  pose  with  namesake  Carl  Laemmle  Oelze, 
first  child  born  in  L  niversal  City  20  years  ago 
(see  cut). 

Satisfied  that  Universal  would  not  be  sold, 
the  trade  went  about  its  work.  A  small  minor¬ 
ity  of  gossip  carriers  persisted  in  spreading  the 
same  rumors,  unchecked  not  a  bit  by  a  denial 
from  Jack  Warner,  Warners'  production  chief, 
that  he  and  his  brother,  Harry  M.,  were  not 
interested. 


Wholesale  Moving 

Because  it  has  never  delivered  any  impression¬ 
making  series  of  hits,  because  Hollywood  is 
Hollywood,  the  East  has  never,  since  the 
growth  of  California  as  a  production  centre, 
progressed  in  picture  making.  Recently  movie 
minds  had  reason  to  believe  that  perhaps  the 
one  big  chance  of  the  Eastern  production  spon¬ 
sors  had  arrived. 

Sole  motive  for  the  change  of  mind  was  the 
protest  of  coast  producers  against  proposed 
California  taxes,  which,  it  was  said,  would  be 
too  heavy  a  burden  for  the  industry  to  stand. 
From  various  industry  leaders  came  statements 
to  indicate  that  Florida,  New  Jersey,  Connec¬ 
ticut,  New  York  might  welcome  an  industry 
which  ungrateful  California  was  apparently 
trying  to  persecute. 

Home  offices,  who  feel  that  eastern  produc¬ 
tion  might  result  in  great  savings,  less  tempera¬ 
ment,  bigger  profits,  refused  to  comment  on 
their  coast  brethren’s  remarks.  First  mover 
would  be  Walt  Disney  and  Mickey  Mouse,  Min¬ 
nie  Mouse,  Donald  Duck,  Harold  Horsecollar, 
report  said.  Some  industry  folk  pointed  out 


that  no  stars  were  involved,  that  the  scenery 
for  Disney  creations  depended  on  the  pen,  not 
acts  of  nature. 


Uncle  Carl  and  friend* 

A  city  had  a  birthday 
(Col.  2) 


Until  the  California  tax  items  have  been  set¬ 
tled,  no  one  ventured  to  say  whether  removal 
stories  were  propaganda,  or,  for  the  first  time, 
real  truth. 


Hitler  Ban 

Alert,  aggressive  “March  of  Time”  called  the 
motion  picture  industry  to  task  recently  when, 
in  a  statement,  the  trade  was  called  aware  of  a 
national  ban  on  pictures  of  Adolf  Hitler  but 
not  admitting  or  denying  it.  No  pictures  of 
Hitler,  the  press  release  avers,  have  graced 
the  newsreel  for  well  over  a  year. 

Smart  “March  of  Time,,'  tersely,  through 
president  Roy  Larsen,  declares  that  Hitler  is  too 
important  a  figure  to  be  ignored.  Therefore, 
in  the  March  No.  2  issue  of  “March  of  Time,” 
shots  of  orator-Hitler,  diplomat-Hitler,  leader- 
of-the-Reich-Hitler,  suspected,  distrusted, ruler- 
fearfu  1-  of  -  the-armed-ring-which-is-slowly-en- 
circling-his-country-Hitler  are  presented  to  the 
public. 

Meanwhile,  trade  editors  wondered  the  press 
release  would  start  any  controversy. 

In  New  York,  first  notice  of  the  “March  of 
Time”  news  release  came  from  sharp-eyed,  oft 
critical  Maurice  “Red"  Kann,  keen-witted  edi¬ 
tor  of  Martin  Quigley’s  conservative,  prosper¬ 
ous  Motion  Picture  Daily.  Said  he : 

“Perhaps  unorganized,  but  planned 
and  executed  nevertheless,  is  voluntary 
action  on  many  a  theatre  operator’s  part 
to  cut  the  very  Hitler  sequence  talked 
about.  Where  German  population  or  Ger¬ 
man  sympathy  runs  high,  the  practice  is 
widespread.” 

Regardless  whether  any  statistics  will  prove 
the  truth  of  the  ban  report,  no  one  can  deny 
that  No.  2’s  treatment  of  the  Hitler  question  is 
the  best  clip  in  “March  of  Time”  thus  far. 

*Carl  Laemmle  O’elzey. 


Sign  of  Spring 

To  motion  picture  minded  folk,  a  70  degree 
temperature  or  March  22  does  not  mean  spring. 
Departure  of  winter  is  heralded  by  announce¬ 
ment  of  convention,  reports  of  new  production 
plans. 

This  month,  already,  the  following  Spring 
tidings  have  been  spread : 

Maurice  Conn,  successfully  launched  with  a 
series  of  James  Oliver  Curwood  outdoor  pic¬ 
tures  for  the  states  right  market,  intends  to 
make  two  series  for  1935-1936,  each  to  consist 
of  eight.  Son  of  a  former  Providence,  R.  I., 
exhibitor,  ambitious  neophyte  Conn  has  im¬ 
pressed  the  trade  with  his  production  sense. 

Sig  Neufeld  and  Lester  Simmons,  forming 
Premiere  Pictures,  plan  9  action  pictures  with 
popular  stars. 

Able  Harry  Cohn,  Columbia  president,  reached 
New  York  to  confer  on  the  1935-1936  program 
of  that  company,  with  48  features  already  pre¬ 
dicted  in  the  trade  press.  Flushed  by  the  sen¬ 
sational  Academy  award  record  of  the  company, 
backed  by  a  top  profit  total  for  the  past  period, 
Columbia’s  48  total  looms,  more  than  ever,  an 
important  part  of  the  trade’s  output. 

Outwardly  unaffected  by  any  production 
shakeup,  Paramount  is  reported  making  a  65 
total  for  the  new  year.  The  annual  convention 
is  scheduled  for  May. 

Darryl  Zanuck,  ace  member  of  United  Artists 
production  lineup,  may  include  a  total  of  12  next 
season.  Three  members  of  this  year’s  schedule, 
“Cardinal  Richelieu,”  “Les  Miserables”  and 
“Call  of  the  Wild,”  are  still  unreleased,  tho 
completed. 

GB,  or  Gaumont  British,  will  hold  its  annual 
convention  in  Atlantic  City  or  Chicago.  George 
W.  Weeks,  sales  manager,  will  preside. 

Lon  Chaney,  Jr.,  will  be  starred  in  24  action 
pictures.  Ray  Kirkwood  Productions  will 
make  them. 

Further  indication  of  Universal’s  intending  to 
stay  the  way  it  is  came  when  May  25-27  were 
selected  as  convention  dates. 


Hallroom  to  Academy 

State-right  distributors,  last  fortnight,  had 
goodly  reason  to  lean  back  in  their  swivel 
chairs  and  dream  of  the  days,  15  years  ago, 
when  they  handled  the  Hallroom  Boys  come¬ 
dies  from  CBC,  when  they  made  goodly  profits 
for  themselves.  CBC,  initial-signature  for 
Cohn,  Brandt  and  Cohn,  found  a  ready  mar¬ 
ket,  earned  enough  from  state  rights  to  em¬ 
bark  on  a  feature  venture. 

Choice  of  name  was  Columbia  Pictures  Cor¬ 
poration,  now  a  potent,  internationally  promi¬ 
nent  member  of  the  major  industry  group.  First 
“C”  is  now  Harry  Cohn,  Columbia  president ; 
second  “C”  is  brother  Jack.  “B”,  Joe  Brandt, 
sold  out  his  interest  many  seasons  back,  remains 
in  the  industry  in  another  capacity. 

Real  reason  for  memory-returning  for  state 
righters  and  the  industry  is  the  occasion  of  Co¬ 
lumbia’s  15th  anniversary,  now  being  cele¬ 
brated.  Old  timers  liked  to  remember  the  first 
Columbia  hits,  “Blood  Ships,”  “Submarine,” 
“Flight,”  had  only  to  turn  to  the  recent  Acad¬ 
emy  awards  (“It  Happened  One  Night,”  “One 
Night  of  Love”)  to  note  how  far  the  organiza¬ 
tion  had  progressed. 


THE  PHILADELPHIA  EXHIBITOR 


Apr  1  ’  3  5 


31 


Credit  for  Columbia  growth  is  given  the 
shrewd,  efficient  operating  Cohn  brothers,  asso¬ 
ciate  Nate  Spingold,  salesmanager  Abe  Mon¬ 
tague,  assistant  secretary  Sam  Briskin,  treas¬ 
urer  A.  Schneider,  a  good  executive  staff,  a 
well  run  studio,  director  Frank  Capra,  scenarist 
Robert  Riskin,  “It  Happened  One  Night,”  “One 
Night  of  Love”  and  an  alert,  highly  trained 
exchange  managerial  system. 


Gratified  Clergy 

Improvement  in  pictures  was  noted  by  the 
Episcopal  Committee  on  Motion  Pictures. 

A  statement  recently  released,  issued  by  the 
Most  Rev.  John  T.  McNicholas,  O.  P.,  Arch¬ 
bishop  of  Cincinnati;  Most  Rev.  John  J.  Cant¬ 
well,  Bishop  of  Los  Angeles  and  San  Diego ; 
Most  Rev.  Hugh  C.  Boyle,  Bishop  of  Pitts¬ 
burgh,  and  Most  Rev.  John  F.  Noll,  Bishop 
of  Fort  Wayne,  urges  “the  continued  and  united 
support  not  only  of  Catholics,  but  also  of  the 
unnumbered  thousands  not  of  the  Catholic  faith 
who  have  joined  in  concerted  action  against  the 
menace  of  the  immoral  cinema.”  “This,”  it  is 
said,  “is  necessary,  that  the  ground  gained  may 
not  be  lost.” 

The  statement  said  in  part : 

“The  Episcopal  Committee  on  Motion  Pic¬ 
tures  is  gratified  to  receive  reports  from  many 
sections  of  the  country  of  a  marked  improve¬ 
ment  in  the  moral  character  of  the  films  re¬ 
leased  since  July,  1934.” 


EXHIBITION 


Pettingill  Bill 

Annual  headache  of  the  industry  is  the  legis¬ 
lative  session,  state  and  national.  Attempts  of 
reformer,  lobbyists  to  secure  legislation  making 
soft  jobs  of  only  nuisance  value  to  the  business 
are  old  stories  to  seasoned  film  men.  In  state 
capitals,  movie  men  seek  to  stop  tax  measures 
on  admissions,  seats,  checks  on  standing  room, 
etc.,  generally  prove  to  intelligent  representa¬ 
tives  and  senators  that  the  business  is  not  the 
gold  mine  others  seem  to  make  it  appear. 

In  Washington,  source  of  greatest  annoyance 
is  the  block  booking  bill.  Year  after  year, 
measures  deemed  generally  impractical  by  all 
factions  of  the  business  are  introduced,  rest  and 
die  in  committee.  The  block  booking  attack 
usually  fails  before  it  gets  under  way. 

This  year,  however,  film  folk  sensed  a  change 
in  the  old  block  booking  picture.  Chief  reason 
for  the  new  feeling  is  the  Pettengill  Bill  against 
block  booking,  introduced  by  Samuel  B.  Petten¬ 
gill,  Congressman  from  Indiana,  in  the  House, 
March  6.  Chief  objects  of  attention  in  the 
measure  were  a  ban  on  block  booking ;  a  stipula¬ 
tion  that  producers  must  furnish  a  synopsis  of 
each  story  with  each  picture  sold.  While  the 
measure  was  not  unlike  other  block  booking 
measures  in  some  wording,  movie  men  detected 
a  different  sort  of  backing  for  the  bill.  Allied 
States  Association,  block  booking  opponent, 
jumped  early  into  the  fray  with  a  favorable 
opinion  on  the  bill.  Pete  Harrison,  first  man 
of  the  country  in  the  eyes  of  independent  exhib¬ 
itors,  endorsed  the  measure.  Support  came, 
also,  from  various  factions  connected  with  the 
Legion  of  Decency. 

Probably  opposed  to  the  measure  were  the 
MPTOA;  various  trade  journals,  leading  ex¬ 
hibitors.  As  the  impression  grew  that  for  the 
first  time  in  years  a  block  booking  bill  had  a 


chance  to  really  make  the  furthest  distance  to 
date  in  Washington  deliberation  chambers,  ex¬ 
hibitors,  generally,  began  to  wonder  whether 
such  a  measure  would  be  a  godsend  or  something 
of  an  entirely  different  order. 


Cautious  Columbia 

Proud,  indeed,  is  the  producing  organization 
that  manages  to  win  a  prize  given  by  the  highly 
famed  Academy  of  Arts  and  Sciences,  Through 
daily,  trade  publicity  columns,  inspired  ads, 
beaming  advertising  and  publicity  departments 
recount  many  times,  the  achievements  of  their 
particular  studios.  After  a  few  days  of  this, 
the  awards  are  forgotten  by  the  trade,  remem¬ 
bered  only  by  salesmen  who  refer  to  the  plau¬ 
dits  when  selling  new  year  product  to  an  exhib¬ 
itor. 

First  strong  dissenter  of  this  usual  practice, 
popped  up  last  fortnight  when  Columbia,  still 
riding  on  the  crest  of  its  still  first  and  biggest 
wave,  decided  to  cash  in  on  “It  Happened  One 
Night,”  urged  exhibitors  (who  have  in  some 
spots  played  the  feature  three,  four  and  even 
five  times)  to  rebook  the  hit,  attract  repeat 
audiences.  Quick  to  take  advantage  of  this 
opportunity  were  many  chains,  independents. 
Particularly  eager  were  many  Columbia  ac¬ 
counts.  Whether  substitution  of  a  rebooking 
of  the  Colbert-Gable  smash  for  many  of  the 
current  Columbia  programmers  of  low  calibre 
would  be  permitted  was  not  announced,  was 
thought  unlikely  by  trade  observers,  though 
hoped  for  by  Columbia  accounts  who  know 
many  of  the  1934-1935  pictures  would  eat  up 
much  of  the  profits  made  on  Columbia  hit 
shows. 


Enthusing  Ed 

Widely  heralded  before  its  opening,  mildly 
mentioned  after  its  completion,  an  MPTOA 
convention  is  judged  only  by  its  aftermath.  To 
prove  to  a  waiting  exhibitor  world  that  the 
campaign  for  “increased  cancellation”  inaugu¬ 
rated  at  the  New  Orleans  conference  was  not 
just  another  resolution,  president  Ed  Kuyken¬ 
dall  has  named  a  committee  of  five  to  proceed 
with  the  fight  for  20%. 


Radio’s  Levy 

Not  unlike  Richard  Dix 
(Col.  3) 


On  the  committee,  MPTO  men  found  Chi¬ 
cago’s  Jack  Miller  ;  Philadelphia’s  Lewen  Pizor ; 
Boston’s  George  A.  Giles ;  Rome,  Georgia’s  O. 
C.  Lam;  San  Francisco’s  Morgan  A.  Walsh; 
Oklahoma  City’s  Morris  Lowenstein.  Presi¬ 
dent  Kuykendall  announced  their  appointment 
with  another  tirade  against  industry  evils,  said 
the  ranks  of  those  fighting  against  said  perils 
could  hold  no  quitters. 

A  press  release  from  the  MPTOA  wildly  ac¬ 
claimed  the  results  of  the  convention,  indicated 
that  at  passing  resolutions  the  body  was  still 
the  leading  exhibitor  organization  in  the  coun¬ 
try. 


No  Laurel 

Many  an  exhibitor  has  thanked  himself  for 
billing,  many  times,  a  Laurel  and  Hardy  comedy 
over  the  main  feature.  Announcement,  then, 
recently  that  one  of  the  industry’s  star  teams 
would  be  missing  in  the  1935-1936  season  re¬ 
ceived  no  applause  from  any  branch  of  the  in¬ 
dustry.  Substitution  of  a  trio,  Oliver  Hardy, 
Patsy  Kelly  and  Spanky  MacFarland,  for  the 
duo  resulted  in  no  flag  waving  from  exhibitors 
who  knew  that  in  this  case  there  could  be  no 
greater  strength  in  greater  numbers. 


DISTRIBUTION 


Radio  Drive 

Ordinary  but  usually  productive  methods  of 
any  sales  department  is  a  drive  in  honor  of 
some  individual  of  the  company.  No  longer 
novel,  selection  of  a  definite  period  as  a  sales 
push  always  brings  added  returns,  more  dates. 

Latest  chosen  for  a  drive  in  his  honor  is 
handsome,  popular  Radio  sales  manager,  Jules 
Levy,  whose  likeness  to  Radio’s  star,  Richard 
Dix,  is  well  known.  Whereas  the  picture  satel¬ 
lite  grows  dimmer  in  appeal,  salesmanager  Levy 
gets  stronger  each  year,  mow  finds  himself 
the  reason  for  a  big  push  on  the  part  of  the 
Radio  sales  group. 

Honor  and  money  are  awarded  to  the  win¬ 
ning  exchanges,  whose  duty  it  is  to  clear  up 
undated  pictures,  get  the  most  out  of  each  ac¬ 
count.  Knowing  the  personal  standing  of  Jules 
Levy,  Radioites  expected  to  cash  in  heavily. 

At  Fox,  a  13  week  S.  R.  Kent  Drive  was 
most  productive  for  the  exchanges  and  ex¬ 
change  workers.  Atlanta,  first,  received  four 
weeks’  extra  salary.  New  Orleans  distributed 
$1000  for  shorts  subject  victory;  New  York 
got  most  out  of  “Peck’s  Bad  Boy,”  securing 
$1,750  prize;  Toronto  pushed  “The  Cat’s  Paw” 
best,  was  given  $1,750. 


ft  trp*  »  *  nn  • 

I  ime  1  actics 

Newcomers  into  the  motion  picture  industry 
are  Roy  E.  Larsen  and  associates,  successful 
magazine  publishers,  high  ranking  businessmen. 
“The  March  of  Time,”  significant  two-reel  sub¬ 
ject  that  has  caused  more  comment  since  its 
entrance  than  any  20  minutes  of  film,  is  their 
brain-child. 

Because  they  have  brought  in  new  editorial 
trends  in  “Time,”  announcement  by  Larsen  of 
a  new  sales  and  promotion  plan,  developed  with 
Harry  H.  Thomas,  First  Division  president,  did 
not  surprise  the  trade.  What  the  plan  includes, 
however,  did.  A  national  standardized  price 


Apr  1'35 


THE  PHILADELPHIA  EXHIBITOR 


policy  of  uniformly  equal  prices  in  equal  sales 
situation,  supported  by  promotion  to  the  public 
on  a  scale  never  before  attempted,  has  aroused 
the  interest  of  the  industry. 

“The  March  of  Time’’  seeks  to  do  away  with 
old-time  selling  tactics.  To  help  formulate  the 
new  idea,  a  corps  of  auditors  compiled  a  na¬ 
tional  survey  of  all  theatres  as  well  as  statistics 
on  national  magazine  sales,  territorial  buying 
habits  and  Department  of  Commerce  retail  sales 
surveys.  From  examination  of  these  resulted  a 
new  price  schedule  with  new  guarantees.  Sev¬ 
eral  weeks  ago,  “March  of  Time”  executives 
and  First  Division  branch  managers  and  sales¬ 
men  headed  by  Thomas  and  others  had  the 
plan  practically  working  in  Michigan.  Refine¬ 
ments  resulted.  Response  was  gratifying,  with 
a  national  sales  policy  as  a  result. 

Now  enthusiastic  Roy  Larsen  announces  the 
formation  of  a  new  distribution  company,  The 
March  of  Time  Distributors,  Inc.,  which  takes 
over  distribution  contract  between  March  of 
Time,  Inc.,  producers,  and  First  Division,  agent 
in  distribution.  A  staff  of  30,  on  the  18th  floor 
of  the  RKO  Building,  Radio  City,  will  be 
headed  by  officers  Roy  E.  Larsen,  Harry  H. 
Thomas,  Ralph  Rolan.  Fred  McConnell,  Pat 
Garyn  and  Richard  Beck,  Jr.,  go  to  the  new 
company.  Particularly  outstanding  in  the  new 
plan  were  the  provisions  for  the  under  $50 
accounts  which  can  cancel  at  the  end  of  four 
months,  with  half  rental  rebated  to  them ;  renew 
for  12  issues  after  the  first  6,  or  to  cancel 
“March  of  Time”  and  First  Division  rebating 
one-half.  Issues  of  one  month  will  not  appear 
anywhere  except  in  that  month.  There  will  be 
only  a  restricted  sale  over. 

Film  men  wish  Roy  E.  Larsen  and  associates 
well,  thought  any  new,  fair,  selling  plan 
deserved  support. 

Hit  Mystery 

Regardless  of  its  many  hits,  the  motion  pic¬ 
ture  industry  has  never  been  able  to  evolve  any 
formula  for  a  sensational-grossing  feature. 
Shows  in  which  millions  have  been  invested 
turn  out  to  be  flops,  cheap  entrants  have  re¬ 
corded  startling  returns.  Further  reason  to  be¬ 
lieve  that  prosperous  productions  must  contain 
something  besides  a  formula  has  resulted  from 


Code  Worker  Rosenblatt 

No  stranger ,  now 
{Col.  2) 


a  scrutiny  of  the  latest  three  to  fill  theatres, 
with  lines  stretching  out  on  the  sidewalks. 

(1)  “Imitation  of  Life,”  produced  by  Uni¬ 
versal  from  a  Fannie  Hurst  story.  It  made  a 
moderate  entrance  into  the  business,  picked  up 
with  impressive  speed,  is  now  moving  to  record 
breaking  proportions.  Observers  attribute  some 
reason  for  its  success  to  Claudette  Colbert, 
Fannie  Hurst’s  name,  John  M.  Stahl’s  direction, 
Louise  Beaver’s  performance.  The  latter,  in 
colored  houses,  has  seen  her  name  billed  over 
Academy  award  winner  Colbert,  has  been  reap¬ 
ing  a  good  harvest  from  personal  appearances. 

(2)  “Roberta,”  from  the  Radio  lot,  and  a 
version  of  a  hit  play.  Top  credit  must  be  given 
the  studio  for  production,  pace,  good  casting, 
but  more  of  the  success  of  the  picture  rests 
with  the  nimble  feet  of  Fred  Astaire,  the  co¬ 
teaming  of  Astaire  and  Ginger  Rogers,  the  ex¬ 
cellent  dancing  shots.  Unable  to  be  ignored  are 
the  presence  of  Irene  Dunne,  Randolph  Scott, 
several  others. 

(3)  “The  Little  Colonel,”  a  Fox  picture. 
Wondering  when  the  magic  name  of  Shirley 
Temple  will  begin  to  cease  performing  its 
miracles,  Fox  salesmen  and  Fox  accounts  saw 
"Bright  Eyes”  records  going  by  the  boards,  the 
four  walls  of  theatres  bulging.  Ace  in  this 
hole  is  Shirley  Temple,  fortified  by  a  smart 
production  staff  with  Lionel  Barrymore,  dancer 
Bill  Robinson,  Evalyn  Venable  and  others 
who,  somehow,  manage  to  make  the  story  seem 
like  more  than  it  really  is. 


CODE 


No.  1  Man 

In  1933,  when  the  first  code  wave  was  rolling 
over  the  country’s  industries,  motion  picture 
men  awoke  one  morning  to  find  as  their  code 
administrator  one  Sol  A.  Rosenblatt,  young 
member  of  a  New  York  City  law  office. 
Stranger  to  the  business  was  young  Rosen¬ 
blatt,  who  came  in  with  some  former  motion 
picture  contacts  and  plenty  of  enthusiasm. 

Unable  to  find  anything  wrong  with  Rosen¬ 
blatt,  the  trade  awaited  the  workings  of  the 
code,  came  to  appreciate  the  New  Yorker,  in 
Washington  deliberations,  as  a  sincere,  co-opera¬ 
tive  individual. 

As  long  as  the  code  idea  remained  in  good 
graces,  so  too  did  Rosenblatt.  Hopping  around 
the  country,  he  made  many  new  friends,  heard 
himself  being  heralded  as  a  No.  1  man  in  the 
industry.  However,  with  the  NRA  finding  it¬ 
self  being  surrounded  by  enemies,  protests 
against  the  code  grew.  In  conversations,  Ros¬ 
enblatt  indicated  that  there  might  be  imperfec¬ 
tions,  promised  there  would  be  changes. 

From  Washington,  this  week,  came  reports 
of  the  departure  of  now  Compliance  Director 
Sol  A.  Rosenblatt  (still  code  administrator)  as 
soon  as  the  current  NRA  investigation  is  com¬ 
pleted.  Industry  observers  saw,  if  the  report 
is  true,  ex-code  administrator  Rosenblatt  loom¬ 
ing  as  a  greater  figure  in  the  motion  picture 
business  than  when  he  entered,  pointed  out  he 
might  be  the  logical  No.  1  man  for  the  dis¬ 
organized  independent  exhibitors  of  the  country. 


Workers  Protected 

From  Washington  came  news  that  William 
P.  Farnsworth  has  been  appointed  an  adminis¬ 
trator  member,  without  vote,  of  the  Code  Au¬ 
thority,  to  serve  until  further  order. 


Publiciteer  Dietz  and  editor 

Dickens  would  have  liked  it 
(Col.  3) 


Ratification  came,  too,  from  the  NRA  re¬ 
garding  the  Code  Authority  budget  and  bases 
of  contribution  for  the  period  from  January  1, 
1934,  to  December  31,  1934.  A  scale,  based  on 
run  and  town  population,  has  been  arranged  for 
exhibitors.  Producers  pay  on  basis  of  gross 
domestic  revenue.  A  similar  scheme  applies 
to  distributors.  There  are  protective  provisions. 

Protection  for  exchange  employees  loomed, 
also,  from  the  NRA,  when  the  body  gave  an 
interpretation  of  the  salaries  to  be  paid.  No 
employee  of  an  exchange  may  be  paid  less  than 
the  minimum  wage  provided  in  the  code,  even 
though  he  works  less  than  the  maximum  number 
of  hours  per  week  provided  for  therein. 

Hurry  Trip 

Back  from  Los  Angeles  came  ever-busy  Code 
Authority  secretary  John  C.  Flinn  from  a  trip 
to  discuss  a  clearance  and  zoning  plan  for  that 
district.  A  Code  Authority  session  was  ex¬ 
pected  to  reveal  what  results  the  quick  hop  may 
have  brought. 


EVENTS 


New  Dimension 

From  the  same  city  where  four  decades  ago, 
motion  pictures  were  exhibited  in  France  for 
the  first  time,  came,  last  fortnight,  news  of  an¬ 
other  development  in  the  progress  of  motion  pic¬ 
tures.  Sole  survivor  of  Paris’  Lumiere  brothers 
is  well-fed,  bald  shaven  Louis,  whose  work  in 
development  of  producing  motion  pictures  in 
stereoscopic  relief  was  reviewed  lately  by  The 
Neiv  York  Times.  Through  the  use  of  color, 
brighter  rays,  division  of  the  spectrum,  and  the 
wearing  of  spectacles,  a  stereoscopic  effect  has 
been  achieved  by  him. 

Interested  but  unexcited,  film  folk  read  of 
the  Lumiere  development,  though  unlikely  any 
possibility  of  patrons  wearing  glasses  to  attain 
a  third  dimension  through  the  screen. 


Medal  for  David 

Charles  Dickens  would  have  been  proud  this 
March  when  Parents’  Magazine  bestowed  its 
monthly  medal  for  best  picture  upon  “David 
Copperfield,”  Metro  accomplishment.  Adver¬ 
tising  and  publicity  chief  Howard  Dietz,  author, 
composer,  famed  lyricist,  accepted  the  honor 
from  publisher  George  Hecht.  (See  cut.) 


Apr  1 '35  pg.  33 


NOMINATED 

/ 


for  the 


BOX-OFFICEZJCHAMPION 
of  SHORT 


SUBJECTS! 


FACTS! 


|  Trial  engagements  in  32  first-run  key 
•spots  of  “Buried  Loot”  establish 
M-G-M’s  Crime  Doesn’t  Pay  Series  as 
most  important  short  subject  idea  of 
years. 

Exhibitors  confirm  trade  opinion  by 
signing  3,226  contracts  in  first  three 
weeks  of  selling  to  trade.  Many  con¬ 
tracts  sold  without  solicitation.  Based 
on  results  of  first  runs. 

O  Circuits  grabbing  this  sensational  short 

*  include:  Schine,  Butterfield,  Comerford, 
Warners,  Loew’s,  Poli,  Hall  (Dallas), 
Robb  &.  Rowley  (Texas),  Huffman 
(Denver),  Balaban  <Sc  Katz,  Publix  of 
Salt  Lake,  Fox  West  Coast,  Fox  Ever¬ 
green  (Seattle),  MacNeill  &  Naify 
(Frisco),  United  Artists  (Portland),  Con¬ 
solidated  Amusement  (Honolulu),  etc. 

4.  Trade  press  unanimous  in  praise. 
Publicity  where  shown  tops  space  given 
features.  Newspapers  run  editorials 
and  special  stories. 

£  Exploitation  unlimited.  Screenings  for 
**•  public  officials,  judges,  police  etc.  bring 
tremendous  publicity. 

■ j  Special  campaign  book,  biggest  ever 
"  •  issued  on  short  subject,  contains  com¬ 
plete  description  of  tried  and  proven 
campaigns.  Baltimore,  for  instance. 

O  Timeliness  because  of  nation-wide 
**•  drive  on  crime  makes  it  a  natural  at 
box-office. 

O  Produced  like  a  feature  with  feature 

*  names  in  cast. 

1Q#  Crime  Doesn’t  Pay  Series  is  to  be  next 
'season’s  biggest  short  subject  topic. 
Start  now  with  “Buried  Loot.” 


i| 

I! 

|! 


Apr  1'35 


THE  PHILADELPHIA  EXHIBITOR 


34 


STATE  AFFAIRS 

I 

— 

TAXATION 


Brought  Forth  a  Mouse 

Highly  famed  as  a  spellbinder,  defender  of 
the  “little  feller,”  Philadelphia’s  Dave  Barrist 
has  long  occupied  an  important  spot  in  the 
Quaker  City’s  film  affairs.  Few  rabidly  inde¬ 
pendent  movements  proceed  without  some  influ¬ 
ence  of  the  Napoleon-like,  popular  horse-en 
thusiast. 

Certain  to  be  a  domineering  figure  is  this 
if  veteran  exhibitor.  Not  surprised  was  Vine 
;  Street,  March  18,  when  at  an  emergency  meet- 
;  ing  sponsored  by  the  Independent  Exhibitors’ 

,  Protective  Association,  attended  by  60  film 
men,  four  equipment  dealers,  three  exchange- 
men,  one  trade  paperman,  this  friend  of  the 
“little  feller”  launched  forth  into  a  tirade 
at  alleged  tactics  of  circuits  (Stanley-Warner, 
Wilmer  and  Vincent,  Loew’s,  M.  E.  Comer- 
ford),  threatened  disclosures. 

Present  in  the  audience  were  men  not  entirely 
in  sympathy  with  IEPA  ideas.  Up  hopped  well- 

I  dressed,  ever-active  Charles  Segall,  late  presi¬ 
dent,  Motion  Picture  Theatre  Owners  of  East¬ 
ern  Pennsylvania,  Southern  New  Jersey  and 
Delaware.  “What,”  he  asked  “were  these  ‘sen- 

(sational  disclosures’?”  Joining  with  him  in 
spirit  were  MPTOites  Abe  Sabloskv,  Luke 
Gring,  Joe  Conway,  others. 

To  answer  that  question,  oratorical  minded 
Barrist  fell  back  on  a  line  famed  in  American 
melodrama,  familiar  to  all  readers  of  Harriet 
1  Beecher  Stowe’s  Uncle  Tom  sensation.  Charged 
Barrist :  “The  chains  are  selling  the  indepen- 
j  dents  down  the  river.” 

Highlights  of  other  remarks  were  “Lewen 
i  Pizor  (president,  MPTO)  has  joined  the  cir- 
t  cuffs" — Fred  Herrington,  Allied  Pittsburgh  unit 
secretary;  "It's  your  baby,  I’m  going  back  to 
Trenton” — Sidney  Samuelson,  president,  Allied 
!  Jersey,  national  Allied  ;  “We  need  a  construc¬ 
tive  plan”— William  Brown,  ex-legislator; 

I  "Pizor  has  been  doing  a  fine  job  and  this  crowd 
1  should  be  thanking  him  instead  of  rapping  him" 
— Jack  Cohen,  exhibitor. 


Defender  Barrist 

Uncle  Turn  wasn’t  mentioned 
(Col.  1) 


150  minutes  after  the  beginning  of  the  meet¬ 
ing  the  60-odd  listeners  left,  wondering  what 
the  session  had  done.  Unheard  was  proof  of 
any  “sensational  disclosures.”  Odd  standouts 
were  numerous  hisses  (first  time  in  local  exhib¬ 
itor  history)  contributed  by  a  brother  of  an 
1FPA  official  when  MPTO  men  were  talking. 


PEOPLE 


Kentucky  Invasion 

Last  week,  Vine  Street’s  James  P.  Clark- 
awoke  to  find  that  he  had  joined  the  longest  and 
most  impressive  list  of  parlor  dignitaries  in  the 
world,  prided  himself  that  his  was  the  first 


Trucking  Chief  Clark 

Shirley  Temple  didn't  worry  him 
(Col.  2) 

Philadelphia  film  name  to  enter  that  roster.  Rea¬ 
son  for  smiles  was  the  announcement  of  Ken¬ 
tucky’s  Governor  Ruby  Laffoon  that  henceforth 
he  could  be  considered  a  Kentucky  Colonel. 
Highly  enthused  was  the  many  time  charity 
donating,  popular  president  of  Eastern  Pennsyl¬ 
vania  s  sole  film  delivery  service,  perturbed  not 
one  bit  that  such  honor  placed  him  in  the  same 
category  with  Fox’s  Shirley  Temple. 


GARDENING 


Horticultural  Note 

Famed  for  his  artistic  leanings,  his  automo¬ 
tive  enthusiasm,  his  fruitful  spade,  UA’s  Harry 
Bodkin  continued,  this  week,  as  he  has  for  many 
years  before,  to  be  filmdom’s  most  eligible  ex¬ 
change-chief  bachelor.  Old  timers  look  back 
far  for  a  reason  for  his  single-blessedness,  think 
probably  he  has  set  too  high  a  standard  for 
wifedom. 

Lxpertly  successful  at  keeping  his  private 
life  apart  from  business  dealings,  unattached 
Bodkin  officially  heralded  spring’s  coming  to 
\  ine  Street  by  polishing  his  spade,  anticipating 
a  busy  season. 


GOOD  WILL 


Patron  Salesmen 

Unhappy  is  the  exchange  manager  who  fails 
to  get  all  or  any  part  of  his  product  into  a 
closed  situation.  Irritated  home  office  execu¬ 


tives,  division  and  district  managers  loom  as 
annoyed  dragons.  Usually  the  price  drops, 
bringing  cosit  of  pictures  down  to  a  level  that 
can  not  help  but  prove  attractive  to  the  buyer. 

Along  no  such  lines,  however,  did  Columbia 
decide  to  travel  when  the  lone  theatre  in  compe¬ 
tition-free  Doylestown  failed  to  be  interested 
in  such  1933-1934  Columbia  fare  as  “Among  the 
Missing,”  “One  is  Guilty,”  "Voice  in  the 
Night,  "The  Whirlpool,”  “It  Happened  One 
Night’  ;  In  1934-1935’s  “One  Night  of  Love,” 
"In  Spite  of  Danger,”  “White  Lies,”  “Broad¬ 
way  Bill.”  Adopting  a  course  new  to  miany, 
Columbia  chose  direct  mail  to  Doylestown  the¬ 
atre-goers. 

Into  Doylestown,  these  past  weeks,  flooded 
letters  addressed  to  telephone-book  residents. 
Signed  by  Columbia’s  vice-president,  Maurice 
Grad,  they  pointed  out  that  each  recipient  had 
been  deprived  of  seeing  Columbia  shows,  could 
make  that  possibility  a  probability  by  telling 
manJager  J.  A.  Wodock,  Strand  Theatre,  that 
he  or  she  desired  to  view  Columbia  releases. 

Amazed  at  first,  manager  Wodock,  wondering 
how  Columbia  could  get  such  a  mailing  list, 
suddenly  recalled  the  loss  of  his  Doylestown 
telephone  book  following  the  visit  of  a  film 
salesman.  This  week,  a  trifle  perturbed  by  the 
Columbia  action,  he  deliberated  on  his  course. 

Suggested  by  friends  and  counsellors  were 
( 1 )  a  campaign  of  his  own  to  his  people  ex¬ 
plaining  the  reasons  for  the  situation,  (2) 
totally  ignoring  the  incident,  (3)  purchase  of 
Columbia  product,  (4)  suit  to  regain  the  tele¬ 
phone  book. 


INDEPENDENTS 


Grateful  Indes 

From  grateful  independents  last  fortnight, 
came  letters  to  the  MPTO,  thanking  it.  Mono¬ 
gram  s  Ed  Golden  and  W.  Ray  Johnston,  Mas¬ 
cot’s  Nat  Levine,  First  Division’s  Harry  H. 
Thomas,  Celebrity’s  P.  A.  Powers,  were  first 
to  admit  that  the  drive  for  more  independent 
play  dates,  begun  here  many  months  ago, 
adopted  by  the  national  MPTOA  at  New 
Orleans  last  month  was  bearing  fruit. 


Week  s  Remark 

“I  would  exchange  the  hundreds  of  feet  do¬ 
ing  a  tap  dance  in  the  big  scene  from  ‘Gold  Dig¬ 
gers’  for  Fred  Astaire’s  two,”  one  Philadelphia 
critic  wrote. 


Horticulturist  Bodkin 

He  polished  his  spade 
(Col.  2) 


4ot  just  the  lowly  Acorn  from  which  grows  the  mighty  Oak  —  but  the  all-important  cogs  that 
ive  Balance  and  Perfection  to  the  program  and  hold  their  own  in  NAME  VALUE  .  . 


\UDIENCE  APPEAL 


DRAWING  POWER 


and  every  other  way  except  Length, 


36 


Apr  1 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


IN  ALL  FAIRNESS  TO  SHORTS 

FRANKLY,  it  must  be  admitted  that  there  are  too  many  short  sub¬ 
jects  on  the  market  which  are  not  up  to  the  proper  standard.  The 
same  thing  is  true,  of  course,  of  feature  pictures,  but  the  problem  is 
short  subjects.  When  the  production  of  shorts,  in  the  earlier  days, 
was  entirely  in  the  hands  of  specialists,  such  a  complaint  would  not 
have  been  heard.  Were  this  branch  still  a  specialized  field,  with  fewer 
producers  making  a  smaller  number  of  shorts,  a  large  part  of  the 
difficulty  would  be  removed. 

THE  UNFAIRNESS  AND  VICIOUS  STUPIDITY  of  condemn¬ 
ing  the  entire  short  subject  market  for  the  guilt  of  only  a  part  of  it  is 
apparent.  The  best  programs  of  the  nation  s  picture  houses  are  still, 
as  always,  well  chosen,  well  balanced,  well  presented,  with  diversified 
shorts.  It  is  no  more  right  or  sensible  for  an  exhibitor  to  say  that  he 
is  going  to  ignore  short  subjects  because  some  of  them  are  bad  than  it 
would  be  for  him  to  say  that  he  had  a  poor  feature  last  week  and 
would,  therefore,  not  run  a  big  hit  this  week.  The  exhibitor  who 
ignores  or  condemns  all  short  subjects  is  more  slowly  but  just  as  surely 
hurting  both  himself  and  the  whole  motion  picture  business. 

IN  SPITE  OF  THIS  SHORT-SIGHTED  ATTITUDE  of  some 

exhibitors  regarding  shorts,  specialists  in  that  field  have  continued  to 
produce  a  fine  variety  of  shorts,  hoping  that  conditions  in  the  business 
will  adjust  themselves  so  that  an  open  market  will  again  appear. 

SHORTS,  the  past  season,  have  given  big  names.  Stars  of  fea¬ 
tures,  stage  and  screen  are  available  for  marquee  attention.  Certainly, 
with  this  faith  in  the  short,  why  should  not  exhibitors  back  up  the 
efforts  of  the  shorts  producers?  The  big,  spectacular  forward  steps 
made  by  the  screen  have  been  through  the  medium  of  the  short  sub¬ 
ject.  In  third  dimension  experiments,  color,  sound,  the  short  subject 
was  always  first.  In  training  stars,  the  short  has  always  been  first. 

SHOWMEN  SHOULD  HELP  PRESERVE  the  short,  should 

back  it,  should  feature  it. 

INSTEAD  OF  INDULGING  in  blanket  condemnations  of  the 
whole  field,  it  would  pay  theatremen  to  study  what  could  be  done 
to  bring  about  once  more  a  free  and  open  market  that  would  offer  a 
better  incentive  of  profit  to  the  producer  who  has  ideas  and  the  energy 
and  ingenuity  to  put  them  on  the  screen.  Any  theatreman  knows 
that  there  cannot  be  any  real,  continued  progress  in  short  subjects 
unless  there  is  a  reasonable  opportunity  for  profit  in  return  for  the 
investment  of  money  and  of  brains  necessary  to  carry  on  the  experi¬ 
ments  and  the  developments  that  shed  so  much  glory  on  the  short 
subject  in  the  past. 

WHATEVER  PART  this  publication  can  play  in  reminding  the 
showman  of  his  responsibility  in  this  regard;  whatever  can  be  done 
to  encourage  the  showmen  to  broaden  rather  than  curtail  the  oppor¬ 
tunities  for  the  producer  of  fine,  short  subjects,  this  publication  will 
accomplish,  in  the  hope  that  the  entire  picture  business  will  benefit. 

WITH  THAT  POLICY,  appreciation  of  the  short  subject  must 
follow. 


THE  PHILADELPHIA  EXHIBITOR 


Apr  1  ’3  5 


37 


PROMISED  AND  DELIVERED 


(AS  OF  MARCH,  1935) 


Delivered 

Promise  d  Thus  Far 

CELEBRITY 
(Gold  Medal) 

19  ComiColor  Cartoons  12 


COLUMBIA 

ONE  REEL 


13 

Spice  of  Life 

6 

13 

Life’s  Last  Laughs 

6 

13 

Laughing  with  Medbury 

6 

13 

World  of  Sport 

7 

13 

Screen  Snapshots 

6 

8 

Color  Rhapsodies 

4 

13 

Krazy  Kat 

6 

13 

Scrappy 

4 

TWO  REELS 

26 

Comedies 

13 

FIRST  DIVISION 

ONE  REEL 

Musical  Moods 

18 

Technicolor 

14 

6 

Black  and  White 

4 

6 

Thrilling  Journeys 

2 

EDUCATIONAL 

TWO  REELS 

24 

Top  Notchers 

13 

8 

Screen  Stars 

7 

20 

Mirthquakes 

9 

4 

Bing  Crosby  Reissues 

4 

ONE  REEL 

10 

Song  Hit  Stories 

8 

26 

Paul  Terry-Toons 

21 

10 

Treasure  Chests 

6 

FOX 

ONE  REEL 

6  Adventures  of  a  News  Camera¬ 
man  6 

6  Along  the  Road  to  Romance  6 

Movietone  News  (2  weekly) 

S.  S.  KRELLBERG 

SERIALS 
The  Lost  City 


Delivered 

Promised  Thus  Far 

ONE  REEL 

6  Goofy  Movies 
1 2  Oddities 
I  3  MGM  Cartoons 
8  Fitzpatrick  Traveltalks 

Metrotone  News  (2  wee  kly) 

MONOGRAM 

ONE  REEL 

I  3  Port  O'Calls  1 

PARAMOUNT 

ONE  REEL 

26  Paramount  Varieties  I 

I  8  Paramount  Headliners  1 

I  3  Paramount  Pictorials 

I  3  Grantland  Rice  Sportlights 

1 2  Popeyes 

1  2  Betty  Boops 

6  Color  Classics 

Paramount  News  (2  weekly) 

RADIO 

TWO  REELS 
4  Radio  Musicals 

4  Clark  and  McCulloughs 

6  Edgar  Kennedys 

6  Headliners 

6  Four  Stars 

6  Blondes  and  Redheads 

4  Ruth  Ettings 

6  Chick  Chandle  rs 
La  Cucaracha 

ONE  REEL 
3  Toddle  Tales 

I  3  Dumb  Bell  Letters  1 

1 3  Rainbow  Parades 

7  Vagabonds 

7  Pathe  Topics 

7  Ace  High 

1  Dionne  Quintuplets 

Pathe  News  (2  weekly) 

UNITED  ARTISTS 

ONE  REEL 

1  3  Disney — Mickey  Mouses  1 

I  3  Disney - Silly  Symphonies  I 


MASCOT 
(Gold  Medal) 

SERIALS 

1934- 1935 
The  Lost  Jungle 
Burn  ’Em  Up  Barnes 
Law  of  the  Wild 
Mystery  Mountain 

1935- 1936 

The  Phantom  Empire 

COMING 
The  Miracle  Rider 
The  Fighting  Marine 
Adventures  of  Rex  and  Rinty 


UNIVERSAL 

ONE  REEL 

6  Cartune  Classics 

I  3  Going  Places - Lowell  Thomas 

20  Oswald  Cartoons 
13  Stranger  Than  Fiction 

Universal  Newsreel  (2  weekly) 
TWO  REELS 
26  C  omedies — -  Musicals  1 8 

SERIALS 
The  Red  Rider 
Tailspin  Tommy 
Rustle  rs  of  Red  Gap 
Call  of  the  Savage 


METRO-GOLDWYN-MAYER 


TWO  REELS 

7  Irvin  S.  Cobb  Comedies  3 

8  Charley  Chase  Comedies  4 

8  Todd-Kelly  Comedies  8 

6  Our  Gang  Comedies  5 

3  Laurel-Hardy  Comedies  2 

6  Musical  Revues  3 

I  Crime  Doesn’t  Pay  I 


WARNERS — VITAPHONE 

ONE  REEL 


13 

See  America  First 

7 

13 

Looney  Tunes 

5 

13 

Merrie  Melodies  in  Color 

5 

13 

Melody  Masters 

7 

26 

Pepper  Pots 

16 

TWO  REELS 

32 

Broadway  Brevities 

18 

20 

Big  V  Comedies 

1  1 

TT  CO  CO  vO  f<*>  vO  (N  CO  O'  CO  00  rA  lA  m  (N  CO  O  O' 


38 


Apr  1 f  3  5 


THE  PHILADELPHIA  EXHIBITOR 


A  Letter 

to  all  Short  Subject  Sales  Managers 
from  the  Editor  .  .  . 


In  compiling  the  data  for  the  annual  short  subject  issue  of  our  three  trade  papers, 
it  has  become  an  outstanding  fact  that  the  shorts  of  this  particular  season  are  probably 
the  strongest  that  have  ever  been  distributed  by  the  industry  as  a  whole.  Their  variety, 
cleverness,  entertainment,  name  value  and  quality  are  so  outstanding  that  while  we 
realized  they  were  coming  through  better  than  usual,  we  did  not  entirely  appreciate 
their  real  worth. 

In  discussing  this  matter  with  a  short  subject  executive,  he  showed  us  numerous 
clippings  by  critics  in  various  parts  of  the  country  in  which  they  demonstrated  that  they 
had  noticed  the  change  and  welcomed  it.  This  conversation  gave  rise  to  the  thought 
that  while  the  short  has  been  the  experimental  ground  for  color,  sound,  music  and 
several  other  forward  steps  of  the  motion  picture  industry,  it  has  always  been  the  child 
that  received  little  or  no  attention.  The  current  crop  has  flourished  more  in  spite  of  the 
industry’s  treatment  rather  than  through  it.  If  shorts  had  been  handled  with  the  atten¬ 
tion  they  deserve,  exhibitors  would  plug  their  featurette  rather  than  consider  it  a  by¬ 
product  as  is  the  current  practice. 

It  is  our  belief  that  the  time  was  never  more  ripe  than  at  the  present  moment  for 
you  fellows  who  are  primarily  interested  in  the  sales  of  short  subjects  to  do  something 
about  this  condition.  Do  you  think  that  with  every  company  participating  in  propor¬ 
tion  to  the  number  of  subjects  they  release,  it  would  be  possible  to  carry  on  a  national 
advertising  campaign  focussing  public  attention  on  the  features  on  their  movie  program? 
Do  you  think  it  feasible  to  put  a  publicity  man  covering  every  four  or  five  branches  to 
contact  newspaper  critics,  editors  and  columnists  with  a  view  to  enlisting  their  support 
in  mentioning  the  really  outstanding  featurettes  of  all  companies? 

We  have  no  selfish  motive  or  axe  to  grind,  but  are  sincere  in  our  belief  that  some¬ 
thing  should  be  done  and  now  is  the  right  time  to  do  it. 

Your  attention  is  invited. 


O  The  above  letter  represents  a  personal 
message  sent  to  all  short  subject  sales 
managers.  It  indicates  a  sincere  desire 
to  further  proper  recognition  of  the 
short  subject.  Co-operation  of  exhibit¬ 
ors,  if  the  idea  becomes  a  reality,  is 
necessary  if  the  proposal  is  to  succeed. 
Digest  its  contents  now. 


T 

lake  advantage  of  these 
full -color  lobby  display* 
to  exploit  the  tremendous 
popularity  back  of  even 
story  in  the  series. 


FAMOUS  TITLES  TC 

ATTRACT  PATRONAG 


CMRTOOM 

in  Cinecolor 


u  .r-n  ni-1 


w  OHtCOlO*' 

OB 


1236  Vine  Street,  Philadelphia 
203  "I"  Street.  N.  W..  Washing 


SPECIAL  COLORED 

LOBBY  DISPLAYS 


Apr  1’35  pg.  39 


EADING  CIRCUITS  PLAY  MASCOT 
ERIALS  DISTRIBUTED  BY  Gold  Medal j 
Exchanges  IN  PHILADELPHIA  and  WASHINGTON 

Apr  1 1 35  pg.  40 


UCH  CIRCUITS  AS 

j 

Philadelphia : 

Stanley -Warner 

omerford-Publix 
lildinger  Th’tres 
hunt's  Theatres 
jities  Theatres,  Inc. 

I - - - - - - -  - - niT'-T 

Vashington: 

j  Loew _ 

j  Notes _ 

A.  Lichtman 

1 - 

Somma-Coulter 

I _ _ _ 

Ben  Pitts 


j  WEEKS  OF  PROFIT! 

Takeoff  your  coat,  roll 
up  your  sleeves  —  and 
§et  back  into  the 

Shewbuslness ! 

— - — — 

lore’s  Gold  in  Good  Serials 

iOLDMEDAL 

ILM  COMPANY 

36  Vine  Street,  Philadelphia 
3  "I"  St.,  N.  W«,  Washington 


The  Most  Important  Serial  Announcement  of  the  Century! 

TAW  WIV  and  TONY,  Jr. 

I  vm  miA  HIS  first  serial 

“THE  MIRACLE  RIDER ” 

A  Thrilling  Story  of  the  Texas  Rangers  with  a  100  Tie-ups! 
-  IS  EPISODES  —  FIRST  EPISODE  FEATURE  LENGTH  - 


A  He  •man  Show  for  the  Action  Lovers! 

“THE  FIGHTING  MARINE 

With  a  TREMENDOUS  CAST 

The  American  Devil  Dogs  on  Sea,  Land  and  in  the  Air 
Their  Adventures,  Fights,  Romances 

- 12  ACTION  PACKED  EPISODES - 


The  Most  Amazing  ^ 
Serial  of  the  Age  • 


12  SMASHING  EPISODES 


The  Industry's  Two  Great  Animal  Stars  Together  Again! 


SPECTACULAR 

THRILLING 

ORIGINAL 

FANTASTIC 

3  The  story  of  a  Nation 
20,000  feet  Underground 
.  .  .  and  500  Years  ahead 
of  the  Times. 


PERFECT  FOR- 
Kiddies'  Matinees 

Adult  Prize  Contests 
Street  Ballyhoo 

Circus  Accessories 

Novelties 


“  THE  ADVENTURES  OF 

REX  an  d  RIN  T  Y” 

With  REX,  King  of  Wild  Horses  and  R1N-TIN-TIN,  JR. 

12  EPISODES  FOR  ALL  AUDIENCES 


Delivering  Quality  Product  far  Mare  Than  ZS  Fears  / 


THE  PHILADELPHIA  EXHIBITOR 


Apr  1 1 3  5 


41 


SHORTS  ON  TRIAL 

A  Review  of  1934-1935  Short  Subjects  from  two  sides,  that  of  the 
producer  and  that  of  the  exhibitor,  as  represented 
by  a  cross-section  of  opinions. 

Listed  are  the  country’s  chief  short  producers,  alphabetically  arranged.  Each 
has  a  few  words  to  say  of  its  shorts.  In  rebuttal,  what  apparently  represents 
the  general  opinion  of  exhibitors  is  indicated.  Captioned  “For  the  exhibitors,’’ 
it  is  in  reality  a  consensus  of  opinion  gained  from  actual  contact  with  theatre- 
men  and  rewritten  as  they  would  write  it. 


Celebrity 

Celebrity  Productions,  Inc.,  makes  Corni- 
Color  cartoons  for  the  independent  market, 
and  Celebrity  is  proud  that  it  has  made  a 
definite  entrance  into  the  field  through  qual¬ 
ity. 

Backed  by  colored  lobby  displays,  plenty 
of  advertising  material,  ComiColor  cartoons 
are  distinctive  in  the  realm  of  motion  picture 
cartoons,  in  that  these  subjects  are  semi- 
dramatic  productions  of  world  famous  fairy 
tales  and  popular  folk-lore  fantasies.  The 
series  is  not  made  up  of  imaginative  or  orig¬ 
inal  stories.  They  are  based  on  tales  popular 
through  the  world  for  centuries,  with  mod¬ 
ernization  and  some  gags.  Box  office  tests 
have  proved  the  value  of  ComiColor  car¬ 
toons.  Some  of  the  recent  releases  are  "Don 
Quixote,”  "Jack  Frost,”  “Little  Black 
Sambo,”  “The  Brementown  Musicians,”  “Old 
Mother  Hubbard";  "Mary’s  Little  Lamb.” 

For  the  exhibitors: 

Because  they  are  distributed  by  states 
righters  and  because  they  have  been  boohed 
by  chains  and  independents  everywhere, 
ComiColor  cartoons  must  be  placed  high  in 
the  industry’s  cartoon  field.  Trade  reviews, 
popular  approval  indicate  that  here  is  a  color 
series  that  cannot  be  overlooked.  In  its  sec¬ 
ond  year,  it  has  made  good. 

Columbia 

We  are  particularly  proud  of  the  progress 
made  by  our  shorts  subjects  department. 
Holiday  Land  played  for  two  weeks  at  the 
Radio  City  Music  Hall,  New  York,  and  was 
one  of  three  cartoons  nominated  by  the 
Motion  Picture  Academy  for  the  annual 
award. 

Our  current  list  sold  this  year  includes: 

Spice  of  Life  (sponsored  by  the  "Literary 
Digest”);  Life’s  Last  Laughs  (curious  and 
amusing  epitaphs  taken  from  old  tombstones; 
Laughing  with  Medbury  (travelogues  in 
which  Medbury  kids  every  scene)  ;  Screen 
Snapshots  (private  lives  of  our  favorite 
screen  stars,  by  Harriet  Parsons)  ;  World  of 
Sport  (current  and  popular  sports,  dialogue 
by  Jack  Kofoed)  ;  Color  Rhapsodies  (car¬ 
toons)  ;  Krazy  Kat  (cartoons);  Scrappy 
(cartoons)  ;  two  reel  comedies  featuring  such 
stars  as  the  Three  Stooges,  Andy  Clyde, 
Harry  Langdon,  Leon  Errol,  Charlie  Murray. 

For  the  exhibitors: 

While  the  Columbia  shorts  lineup  has  such 
bright  spots  as  Screen  Snapshots,  without  an 
equal  in  the  field;  World  of  Sport,  an  ace 
series,  to  be  welcomed;  and  some  occasional 
good  Scrappy  and  Krazy  Kat  cartoons,  along 
with  an  often  funny  two  reel  comedy,  no 
great  credit  can  be  given  to  Life’s  Last 


Laughs,  many  of  the  Laughing  with  Medbury 
series  and  some  of  the  two-reel  comedies. 

For  its  pioneering  in  the  Screen  Snapshots 
field,  its  excellent  editing  of  World  of  Sport, 
and  ability  to  make  some  of  the  two  reel 
comedies  stand  out  above  the  material,  Co¬ 
lumbia  deserves  credit.  Inasmuch  as  the 
company  picks  up  new  ideas  each  season  and 
drops  old,  non-scoring  ones,  it  is  to  be  hoped 
this  may  be  of  some  influence. 

Columbia,  generally,  has  improved  its  short 
product  over  that  of  a  few  years  back. 

Educational 

On  the  top  in  point  of  experience,  gained 
through  many  years  of  short  subject  pro¬ 
duction,  Educational  has  continued,  in  the 
sound  era,  to  base  its  short  making  on  the 
idea  that  smart  showmen  desire  the  proper 
type  with  which  to  build  their  programs. 

Joe  Cook,  Ernest  Truex,  Buster  Keaton, 
Sylvia  Froos,  Tom  Howard,  George  Shelton, 
Chick  York,  Rose  King,  Easy  Aces,  Pickens 
Sisters,  Will  Mahoney,  Bing  C  rosby,  Billy 
Gilbert,  Junior  Coghlan,  Tom  Patricola,  Bus¬ 
ter  West,  Frank  Luther,  Charles  Carlile, 
Norman  Cordon,  Cabin  Kids,  Poodles  Hanne- 
ford,  Bing  Crosby  (in  re-issues)  are  some  of 
the  names  in  Educational  shorts. 

The  series,  Star  Personality  Comedies, 
two-reelers,  with  names;  Musical  Comedies, 
two-reelers,  with  names;  Frolics  of  Youth, 
two-reelers;  Coronet  Comedies,  two-reelers; 
with  names;  Marriage  Wows,  two-reelers, 
with  names;  Young  Romance,  two-reelers, 
with  names;  four  Bing  Crosby  re-issues;  Song 
Hit  Stories,  one-reeler;  Treasure  Chests, 
real  novelties;  Paul  Terry-Toons,  cartoons, 
have  impressed  themselves  on  exhibitors’ 
minds  through  their  excellence.  Many  times, 
the  marquee  gives  equal  attention  to  the 
short  as  the  feature. 

For  the  exhibitors: 

Oldest  in  point  of  short  subject  making  is 
Educational,  once  with  own  exchanges,  now 
distributing  through  Fox  and  still  on  the  top 
rank  of  the  short  subject  heap.  Names  have 
helped  Educational,  names  gathered  from 
stage,  screen  and  radio.  True,  some  of  the 
importations  have  little  else  to  offer  than 
their  name,  but  lack  of  material  is  often 
overcome  by  presence  of  a  star. 

Happiest  of  the  new  entrants  on  comedies 
are  Ernest  Truex,  Buster  Keaton,  Joe  Cook, 
Tom  Howard,  although  some  of  the  latter’s 
material  is  not  always  so  pood.  The  Song 
Hit  Stories,  with  Frank  Luther.  Sylvia  Froos 
and  others,  are  different,  which  guarantees 
attention.  The  Terrv-toons  occasionally  hit 
a  high  spot,  generally  stick  to  the  usual 
level.  Educational  has  always  been  a  disciple 
of  the  two-reeler  comedy  and  real  attempts 


have  been  made  to  turn  out  a  fair  product. 
Some  of  the  two-reelers  have  been  way 
above  reproach,  others  have  not  been  so 
fortunate. 

To  review,  thanks  to  Earle  W.  Hammon’s 
direction  and  a  wide  range  of  experience, 
Educational’s  product  is  in  the  highest  class 
of  the  short  field. 

First  Division 

With  our  Musical  Moods,  First  Division 
has  a  group  of  shorts  that  for  excellence, 
detail,  attention  in  all  departments,  is  at  the 
peak  of  the  field. 

Produced  by  Audio  Productions,  Inc.,  these 
three-color  technicolor,  two-color  technicolor 
and  bla  ck  and  white  subjects  have  been  en¬ 
dorsed  by  music  clubs  and  community  groups 
throughout  the  country.  Recorded  on  West¬ 
ern  Electric  Wide  Range,  with  music  under 
the  direction  of  such  conductors  as  Hans 
Lange,  Gustave  Haenschen  and  Rosario  Bour- 
dan  and  others,  the  shorts  fill  a  definite  need. 
Th  ese  films  were  produced  to  give  a  period 
of  relaxation  on  each  program.  The  I  8  sub¬ 
jects  include  1 3  three-color,  one  two-color 
and  four  black  and  white  reels. 

The  Thrilling  Journeys,  too,  are  ideal  for 
program  building. 

All  of  the  Musical  Moods  ha  ve  received 
lobby  and  marquee  attention,  particularly 
on  Broadway  at  such  theatres  as  the  Roxy, 
Rivoli,  Embassy  and  others. 

For  the  exhibitors: 

On  the  basis  of  their  excellence,  the  Mu¬ 
sical  Moods  deserves  the  great  number  of 
bookings  they  have  received.  For  color, 
music,  photograph,  general  direction,  palm 
must  be  given  the  Moods.  Truly,  they  are 
of  the  best  shorts  of  their  kind  on  the  mar¬ 
ket,  and  deserve  attention  from  every 
theatre. 

Fox 

Fox  has  two  series  of  shorts,  both  of  which 
have  been  handled  for  several  successive 
seasons.  The  Adventures  of  a  News  Camera¬ 
man  and  the  Magic  Road  to  Romance  are 
aces  from  standpoint  of  photography,  choice 
of  subject,  ability  to  reach  interesting  points 
of  the  globe. 

The  News  Cameraman  series  is  without  a 
competitor  in  the  market,  while  the  other 
group  compares  favorably  with  and  exceeds 
many  similar  subjects. 

For  the  exhibitors: 

Fox  has  restricted  itself  to  two  series  of 
shorts.  Each  is  good,  each  is  an  adjunct  to 
intelligent  program  building.  Every  individ¬ 
ual  subject  is  practically  without  flaws. 


42 


Apr  1 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


Mascot 

Mascot's  last  six  chapter  plays  have 
broken  sales  records  throughout  the  country 
and  established  even  more  strongly  the  com¬ 
pany’s  acknowledged  leadership  in  this  field. 
The  very  best  stories,  players  and  production 
have  been  used.  Results  justify  our  efforts. 
The  current  big  four  are  "The  Lost  Jungle  ; 
"Burn  ’Em  Up  Barnes";  "Law  of  the  Wild 
and  "Mystery  Mountain,  ’  with  Ken  May¬ 
nard.  These,  for  1934-1935,  satisfied  every¬ 
where. 

Of  the  193  5  group,  two  are  completed. 
They  are  "The  Phantom  Empire,"  tale  of 
Murania,  buried  city  500  years  ahead  of 
earthly  science,  with  Gene  Autry,  Frankie 
Darro,  Betsy  King  Ross;  and  "The  Miracle 
Rider,”  with  Tom  Mix.  Preparing  are  "The 
Fighting  Marine”;  "The  Adventures  of  Rex 
and  Rinty,"  with  Rex  and  Rinty,  Jr. 

These  serials  are  not  made  alone  for  the 
kiddie  trade  but  for  adults  as  well.  Exhibi¬ 
tors  who  have  concentrated  on  the  latter 
have  been  more  than  pleased. 

For  the  exhibitors: 

No  one  can  ever  doubt  that  Nat  Levine  is 
still  the  No.  1  serial  maker  of  the  business. 
For  several  years  he  was  king  of  the  silents 
and  immediately  retained  his  crown  in  sound 
combat.  Well  produced,  with  new  ideas,  the 
Mascot  serials  are  banner  attractions,  true 
marquee  entrants. 

Metro 

We  know  from  experience  that  when  our 
accounts  publicize,  advertise  and  exploit  most 
of  our  shorts  it  does  help  in  driving  in  a  few 
additional  dollars,  but  with  most  exhibitors, 
and  particularly  as  it  is  related  to  the  better 
class  theatres  we  find  that  little,  if  any,  effort 
is  made  in  selling  the  short  product  to  the 
public.  Lobbies  of  better  class  theatres  are 
exclusively  devoted  to  the  current  program 
feature  and  the  coming  feature.  In  most 
single  feature  programs,  the  short  product 
represents  from  30%-40%  of  the  playing 
time.  Each  year,  the  national  buy  of  short 
product  runs  into  the  millions,  yet  no  effort 
is  made  to  put  this  part  of  the  theatre  pro¬ 
gram  to  work  for  the  exhibitor,  and  regard¬ 
less  of  the  fact  that  the  short  subject  pro¬ 
ducer  has  never  received  any  encourage¬ 
ment  from  the  exhibition  field,  most  of  to¬ 
day’s  short  subjects  are  of  a  much  higher 
quality  and  contain  more  real  box  office 
names  than  any  time  in  the  history  of  feat¬ 
ures. 

Every  short  subject  that  we  produce  is 
carefully  planned  in  advance,  particularly  as 
it  relates  to  its  exploitation  possibility,  and 
to  include  names  that  do  have  some  value 
at  the  box  office.  Witnesss: 

Laurel  and  Ffardy,  Charley  Chase,  Thelma 
Todd-Patsy  Kelly,  Our  Gang,  Pete  Smith, 
James  A.  Fitzpatrick,  Chic  Sale,  etc.  35% 
of  our  program  is  made  in  three  color  Tech¬ 
nicolor.  Edwin  C.  Hill,  our  newsreel  com¬ 
mentator,  has  been  voted  the  most  popular 
radio  commentator. 

In  planning  our  short  subject  program, 
we  do  so  with  the  thought  that  the  quality 
of  our  shorts  must  measure  up  to  the  quality 
of  our  best  features  in  order  to  round  out 
a  complete  program  of  good  entertainment, 
as  a  poor  quality  of  shorts  being  used  with 
a  good  feature  does  hurt  the  program  as  a 
whole.  "Buried  Loot,"  first  of  a  new  series, 
has  received  as  much  attention  as  features 
in  many  spots. 

For  the  exhibitors: 

Still  standing  out  in  the  two-reel  comedy 
field  are  the  Laurel-Hardy,  Todd-Kelly  com¬ 
edies.  The  Charley  Chases,  Our  Gangs  have 
not  the  appeal  of  seasons  before.  Tremend¬ 
ously  important,  though,  are  the  Pete  Smith- 


MGM  Oddities,  proved  audience  satisfying 
attractions,  the  Fitzpatrick  Traveltalks  in 
color,  the  color  MGM  cartoons,  the  Musical 
Revues.  Because  their  shorts  smack  of  real 
class,  Metro  deserves  plaudits.  Few  Metro 
shorts  are  ever  poor. 

Monogram 

While  Monogram,  this  season,  has  added 
no  new  single  reels  to  its  lineup,  Monogram 
clients  know  well  the  pulling  power  of  the 
"Port  O’  Call"  13  single  reel  subjects,  made 
by  William  Pizor.  These  take  patrons  to  all 
parts  of  the  world,  India,  Egypt,  Ceylon, 
Panama,  Cyba,  Somaliland,  Papua,  Cam¬ 
bodia,  Palma  de  Mallorca. 

Our  bookings  show  that  they  have  been 
indeed  endorsed  by  the  trade. 

For  the  exhibitors: 

Although  technically  a  last  season  release, 
the  “Port  O’  Calls”  are  better  than  average 
travel  subjects.  Exhibitors  who  build  special 
types  of  programs  will  find  that  some  of  the 
13  are  ideally  fitted. 

Paramount 

Names  and  strongly  built  one-reelers  com¬ 
prise  the  Paramount  shorts  program. 

The  Paramount  Varieties,  Paramount 
Headliners,  Paramount  Pictorials,  Grantland 
Rice  Sportlights,  Popeyes,  Betty  Boops,  Color 
Classics  have  made  high  places  for  them¬ 
selves  in  the  shorts  field,  with  marquee  billing 
for  most. 

The  Paramount  Varieties  cover  many 
pha  ses,  providing  delight  for  the  exhibitor 
who  prides  himself  in  program  building.  The 
Headliners  have  contained  such  names  as 
Frank  and  Milt  Britton,  Cab  Calloway,  David 
Ross,  Harry  Vonzell,  Gypsy  Nina,  Leon  Be- 
lasco  and  his  orchestra,  Gordon  and  Revel, 
Lyda  Roberti,  Jack  Oakie,  Ina  Ray  Hutton, 
Red  Nichols,  Ben  Bernie,  many  other  band 
leaders.  Pictorials  have  provided  a  wide 
array,  with  such  names  as  Charles  Tobias, 
O.  Soglow,  Howard  Chandler  Christy,  Rube 
Goldberg.  The  Rice  Sportlights  stand  out 
as  the  best  in  their  field. 

Neither  Popeye  nor  Betty  Boop  need  be 
sold  to  the  exhibitor.  The  theatreman  has 
come  to  understand  that  the  presence  of 
either  of  these  two  on  a  bill  guarantees  pa¬ 
tron  satisfaction.  And  as  for  the  Color 
Classics,  the  quartet  released  have  indicated 
that  next  season  will  see  them  as  one  of  the 
leaders  in  our  short  field. 

For  the  exhibitors: 

For  giving  the  trade  Popeye  and  Betty 
Boop  as  well  as  the  new  Color  Classics,  Par¬ 
amount  deserves  a  big  hand.  Any  of  the  trio 
is,  on  the  average,  above  the  run  of  the 
usual  cartoon.  The  Rice  Sportlights,  distinct, 
aided  by  Ted  Husing’s  talks,  are  masculine, 
but  appeal  to  women  as  well.  The  Varieties 
hit  high  spots,  some  not  so  high.  As  far  as 
Headliners  are  concerned,  presence  of  names 
sometime  guarantee  importance,  although  all 
departments  may  not  be  good. 

Paramount,  though,  deserves  a  palm  for 
its  short  subjects.  It  has  been  one  of  the 
first  companies  to  discard  two-reel  comedies, 
on  the  basis  that  a  good  two-reeler  is  diffi¬ 
cult,  costly  to  make  and  a  bad  one  is  sooner 
to  be  found  than  one  of  the  other  variety. 

Radio 

"La  Cucaracha”  is  perhaps  the  best  known 
of  our  short  subjects  last  year.  Playing  8 
weeks  on  Broadway  demonstrates  its  value. 
The  Academy  award  indicates  it  is  one  of  the 


outstanding  shorts  of  the  decade.  Everywhere 
"La  Cucaracha"  was  held  over  for  extended 
runs,  the  first  time  in  years.  The  "Dionne 
Quintuplets”  reel  has  created  a  lot  of  inter¬ 
est  and  was  an  important  contribution  to  box 
office  grosses. 

Radio  has  always  given  names  in  its  shorts. 
Witness  Clark  and  McCullough,  Edgar  Ken¬ 
nedy,  Leon  Errol,  Ruth  Etting,  Robert 
Benchley,  Walter  Catlett,  Dorothy  Lee,  Ted 
Fiorito  and  his  orchestra.  The  “Dumbbell 
Letters"  proved  a  sensation;  likewise  the 
"Rainbow  Parades,”  "Pathe  Topics,"  "Vaga¬ 
bond”  series  attracted  attention.  Nothing 
need  be  said  of  Pathe  News,  which  has  2  7 
years  of  experience  behind  it. 

For  the  exhibitors: 

Radio  deserves  applause  for  its  discovery 
of  Dumb-bell  Letters,  which,  for  a  time,  was 
the  ace  single  reel  of  its  kind.  It  still  has  a 
habit  of  proving  highly  entertaining  to  audi¬ 
ences.  “La  Cucaracha”  was  a  significant 
contribution  to  the  industry.  High  award  also 
is  due  the  Dionne  reel.  Improvement  was 
also  noted  in  the  color  cartoon  series,  while 
the  new  “Vagabond”  series  looks  as  if  it  has 
big  possibilities. 

None  too  great  a  hand  can  be  given  some 
of  the  two-reel  comedies,  which  seemed  to  be 
afflicted  with  a  general  epidemic  affecting 
most  two-reelers.  While  names  were  plenti¬ 
ful,  laughs  were  fewer.  Of  course,  there 
were  standouts,  but  generally,  Radio  was 
stronger  with  the  other  type  of  shorts. 

Radio,  too,  has  a  knack  of  experimenting, 
of  changing  its  lineup  from  year  to  year.  If 
improvement  in  the  two-reel  field  can  be 
noted  the  company  has  a  good  opportunity  to 
land  in  the  top  bracket  as  far  as  its  shorts  are 
concerned.  Its  standouts  indicate  there  is 
vision  in  the  shorts  producing  department. 

United  Artists 

Walt  Disney  has  received  the  Academy  of 
Motion  Picture  Arts  and  Sciences  Award  for 
three  consecutive  years  for  the  best  cartoon 
of  the  year.  "Flowers  and  Trees,”  "The 
Three  Little  Pigs”  and  “The  Tortoise  and  the 
Hare"  were  the  winners. 

This  expresses  the  high  value  placed  on 
all  the  Disney  creations  distributed  by  United 
Artists. 

The  importance  of  the  Disney  featurettes 
is  best  exemplified  by  the  attitude  of  the 
Radio  City  Music  Hall.  Many  times,  a  spe¬ 
cial  overture  or  presentation  has  been  ar¬ 
ranged  in  connection  with  the  showing  of  a 
Mickey  Mouse  or  Silly  Symphony.  Tear 
sheets  prove  that  the  reels  get  the  same  at¬ 
tention  given  features  all  over  the  world. 
Marquee,  lobby  space  attention  are  given 
the  shorts.  We  have  special  press  sheets  for 
them. 

Entrance  of  Mickey  Mouse  in  color  has 
proved  a  box  office  attraction  par  excellence. 
All  over  the  world,  Disney  cartoons,  Symph¬ 
onies  or  Mickey  Mouse,  mean  box  office  in 
any  language. 

For  the  exhibitors: 

No  one  can  doubt  that  Walt  Disney  stands 
as  the  ace  cartoon  maker  of  the  world.  United 
Artists  can  well  boast  of  its  short  subject  ally. 
For  another  year,  at  least,  Mickey  Mouses  and 
Silly  Symphonies  are  tops. 

Universal 

Universal  has  made  tremendous  strides  in 
its  short  production  series.  In  the  Mentone 
group,  we  have  featured  Harry  Rose,  J.  Har¬ 
old  Murray,  Buck  and  Bubbles,  Gus  Van  and 
Armida,  Baby  Rose  Marie  and  Aunt  Jemima; 
George  Price  and  Ramona;  Smith  and  Dale; 
Roy  Atwill  and  Gypsy  Nina;  James  Barton; 


THE  PHILADELPHIA  EXHIBITOR 


Apr  1 T  3  5 


43 


Tom  Patricola  and  Jans  and  Whale  n ;  Olga 
Baclanova.  Our  two-reel  Warren  Doane 
comedies  have  included  such  names  as  Ster- 
lin  Holloway,  Henry  Armetta,  Joe  Browning. 

“Going  Places  with  Lowell  Thomas,"  a 
popular  series,  is  one  of  the  aces  in  the  short 
subject  travel  field,  with  his  name  big  at  the 
box  office. 

Universal  has  always  been  recognized  as 
a  leader  in  the  serial  producing  group.  For 
next  season  our  plans  are  ambitious,  largely 
because  exhibitors  scored  so  heavily  with  our 
current  product. 

Universal  has  a  diversified  list  of  short  pic¬ 
tures.  Cartune  Classics,  the  Lowell  Thomas 
series,  the  Oswald  cartoons,  Stranger  than 
Fiction,  our  comedies  are  of  high  grade.  For 
the  new  season  we  plan  even  to  better  our 
results. 

Universal  Talking  News  reel  was  first  of 
its  kind,  still  is  on  top. 

For  the  exhibitors: 

We  readily  admit  that  some  of  the  two 
reelers  have  made  important  places  for  them¬ 
selves  in  the  shorts  field.  Some  of  the  pro¬ 
duct,  however,  has  been  strong  on  names, 
but  weak  on  production  values.  Lowell 
Thomas  has  supplied  a  good  series,  while  the 
Stranger  than  Fiction  group  has  been  topped 
by  similar  entrants.  It  contains  little  that 
sets  it  off  and  hits  a  definite  average.  In  the 
cartoon  field,  the  Oswalds  have  not  made  the 
impression  of  other  cartoons.  Universal 
serials  have  been  satisfactory  in  most  spots. 
On  the  whole,  it  must  be  admitted  that  the 
Universal  short  product  has  been  above  aver¬ 
age  this  season. 

Warners 

Names  make  news,  and  names  make  Vita- 
phone  short  subjects.  To  mention  some: 
Allen  Jenkens,  Bob  Hope,  Polly  Moran,  Hal 
LeRoy,  Mitzi  Mayfa  ir,  Dorothy  Stone, 
Georgie  Price,  Dorothy  Dare,  John  B.  Ken¬ 
nedy,  Billy  Hill,  Vera  Van,  Borah  Minne- 
vitch,  Little  Jack  Little,  Freddie  Martin,  Jesse 
Crawford  and  wife,  Daphne  Pollard,  Fifi 
D’Orsay,  Jack  Denny,  Shemp  Howard,  Phil 
Regan,  Sylvia  Gross,  Maxine  Doyle,  Dave 
Appol  on,  Donald  Novis,  RubinofT,  Nick 
Lucas,  Winifred  Shaw,  Morton  Downey,  Gene 
and  Glenn,  Bernice  Claire,  Roscoe  Ates,  Olga 
Baclanova,  El  Brendel,  Pick  and  Pat,  Pat 
Rooney,  Sr.  and  Jr.,  Edgar  Bergen,  Easy 
Aces,  Sims  and  Bailey,  Radio  Rambler,  Bar¬ 
ney  Rapp,  Freddy  Rich,  Eton  Boys,  Baby 
Rose  Marie,  Leon  Errol,  Roy  Atwell,  Ruth 
Etting,  Phil  Spitalny,  Will  Osborne,  Gus 
Edwards,  Cross  and  Dunn,  Mary  Small,  Yacht 
Club  Boys,  Jack  Pepper,  Tito  Guizar,  Armida, 
Ha  rry  Horlick  Gypsies,  Frank  Parker,  Charles 
Ahearn,  Charlie  Davis. 

No  wonder  Warners  boast  of  the  names 
in  their  shorts. 

Series  include  “See  America  First”; 

Looney  Tunes  ;  Merrie  Melodies  in 
Color  ;  Melody  Masters”;  “Pepper  Pots”; 

Broadway  Brevities”;  “Big  ‘V’  Comedies.” 

Vitaphone  prides  itself  on  the  complete¬ 
ness  of  its  short  subject  lineup,  its  ability  to 
pick  up  new  names,  develop  them  into  head¬ 
liners.  A  glance  at  the  above  list  indicates 
what  Vitaphone  does. 

For  the  exhibitors: 

For  the  marquee,  Vitaphone  shorts  are 
important.  Likewise,  on  the  screen,  they 
generally  stand  up.  Lacking  in  the  general 
merit  of  the  others,  however,  have  been  some 
of  the  two-reel  comedies.  Padding  an  idea 
into  two  reels  often  proves  difficult  without 
reverting  to  ancient  paths.  Generally,  how¬ 
ever,  individual  players  have  a  habit  of  prov¬ 
ing  strong  where  story  sags. 

The  two-reel  musicals  are  above  average, 
indicating  that  with  more  money  to  spend, 
results  could  really  be  amazing.  Use  of  color 
in  some  helps  a  lot. 


Cleveland  Praises  Shorts 


Indication  of  the  value  placed  on 
shorts  in  Cleveland,  O.,  is  seen  from 
reviews  recently  printed  in  that  city  by 
such  motion  picture  editors  as  S.  Ward 
Marsh,  “Cleveland  Plain  Dealer”;  Har- 
land  Fend,  “Cleveland  News”,  and 
others. 

To  quote  Marsh: 

“  .  .  .  Buster  Keaton  has  fairly  dis¬ 
covered  the  true  secret  of  making 
talkies.  He  is  miles  ahead  of  the  fea¬ 
ture  producers  today  and  he  has  dis¬ 
covered  the  way  to  use  detail  so  that 
it  becomes  action  and  his  pictures 
flow  steadily  without  interruption  by  or 
very  much  help  from  dialog.  Here  is 
Keaton  on  the  rebound.  In  fact,  he’s 
now  leading  the  pack.” 

Strong  comment  but  indicative  of 
value. 


The  E.  M.  Newman  “Seeing  America  First” 
series  is  educational  to  a  great  degree  but 
not  as  entertaining  as  they  might  be.  Some 
spots,  particularly  close  to  the  sections  cov¬ 
ered,  might  appreciate  them,  but  the  general 
exhibition  faction  does  not. 

The  cartoons  hit  the  usual  average,  one  or 
two  occasionally  rising  above  the  mob.  Gen¬ 
erally,  they  are  not  as  striking  as  the  top- 
notchers.  Improvement  in  the  use  of  color  is 
noted,  however.  Vitaphone  can  say,  proudly, 
however,  that  it  stands  in  the  shadow  of  no 
company  when  it  comes  to  listing  of  shorts. 


THERE’S 

SOMETHING 

VALUABLE 

FOR 

YOU 

ON 

PAGE  44 


Setting  a  NEW 

STANDARD  IX 

FINE  CHINA! 


The  Most  Beautiful  Gift  Set 
Ever  Offe  red 

AS  A  THEATRE  PREMIUM -r 


“fLCCAL 
M1)I)H  Nl:’* 


IN  DINNER  or  TEA  SET 
CONTINUITY 

9  Shapes  Featured  in  Wanamaker's 
and  Strawbridge  &  Clothier's  in 
Philadelphia. 

9  On  Display  in  Metropolitan 
Museum  in  New  York. 

•  Featured  by  "Country  Gentlemen" 
as  one  of  year's  finest  china  sets 
regardless  of  price. 

America  Leads  in  Quality  — 
Quality  Leads  in  Premiums ! 


QUALITY  PREMIUM 

DISTRIBUTORS,  Inc. 

Serving  Exhibitors  from  Coast  to  Coast 
HOME  OFFICE:  -  1305  VINE  ST.,  PH  I  LA.,  PA. 


44 


THE  PHILADELPHIA  EXHIBITOR 


THE  SHORTS  PARADE 


One  reelers  .  .  .  Two  reelers 
.  .  .  Three  reelers  .  .  .  Classi¬ 
fied  alphabetically. 


TWO-REEL 


Comedy 

AN  EAR  FOR  MUSIC.  Fox-Educational. — Coronet  Com¬ 
edies.  ISm.  Tom  Howard,  George  Shelton.  Two  paint¬ 
ers  turn  crooners,  go  on  the  air,  infatuate  a  crooner- 
stricken  wife,  meet  the  infuriated  husband.  Some 
laughs.  WEAK. 

DUMB  LUCK.  Fox-Educational. — Marriage  Wows.  17m. 
Easy  Aces,  radio  duo.  Jane  Ace,  dumb  dora,  wins 
$50  in  a  sweepstake.  Gossip  raises  it  to  $50,000, 
gets  her  kidnapped  for  ransom.  She  gets  on  kid¬ 
nappers'  nerves,  is  released  with  $5.  GOOD. 

FATHER  KNOWS  BEST.  Universal. — Comedies.  19m. 
Sterling  Holloway,  Richard  Tucker.  Girl  pursues 

Holloway  as  helpless  male.  Eventually,  he  elopes. 
Sterling  guarantees  laughs.  Otherwise,  short  hasn’t 
much.  ALL  HOLLOWAY. 

HIS  BRIDAL  SWEET.  Columbia. — Comedies.  20m. 
Harry  Langdon,  Wild  time  in  a  sample,  modern 

house  where  electricity  operates  everything.  WEAK. 

HIS  FIRST  FLAME.  Vitaphone. — Big  V.  18m.  Shemp 
Howard  and  Daphne  Pollard.  Slapstick  and  lots  of  it. 
Comedy  fire  department  in  this  is  reminiscent  of  old 
Keystone  cops.  Good  for  laughs  in  naborhoods. 

SLAPSTICK. 

HIS  OLD  FLAME.  Columbia. — Broadway  Comedies. 

18m.  Charlie  Murray,  Billy  Gilbert,  Geneva  Mitchell. 
Murray  runs  for  governor,  Gilbert  is  his  manager.  At¬ 
tempt  to  frame  the  candidate  bring  in  photographer, 
girls,  usual  gags.  Not  too  amusing  but  adequate  for 
some  spots.  SO-SO. 

HOW  AM  I  DOING.  Fox-Educational. — Marriage  Wows. 
20m.  Yorke  and  King.  Neat  yarn  has  a  vaudeville 
duo  as  centre  with  wife  jealous  of  hussband.  At  crisis, 
wife  forgives  all,  saving  day  at  a  radio  audition. 
Some  laughs.  FAIR. 

I’M  A  FATHER.  Columbia. — Broadway  Comedies.  19m. 
Andy  Clyde,  Geneva  Mitchell.  Scotch  Andy  scorns 
fatherhood,  until  through  an  error,  he  imagines  himself 
about  to  be  a  father.  Eventually,  he  finds  out  baby 
clothes  are  for  another  woman,  not  his  wife.  Some 
laughs.  SO-SO. 

MR.  WIDGET.  Fox-Educational — Star  Personality.  18m. 
Joe  Cook,  Sam  Hearn,  Robert  Middlemas.  Joe  Cook 
shows  a  lot  of  new  inventions,  walks  through  the 
show.  Where  he  is  liked,  this  will  score.  Well  pho¬ 
tographed,  well  produced.  DEPENDS  ON  COOK. 

I 

OBJECT  NOT  MATRIMONY.  Fox-Educational. — Star 

Personality.  21m.  Ernest  Truex.  Hubby  tries  to 

hire  a  cook  while  wife's  away,  gets  mixed  up  with  a 
matrimonial  agency.  Truex  holds  the  piece  together 
and  supplies  laughs.  FAIR. 

ONCE  OVER  LIGHTLY.  Vitaphone. — Big  V.  20m. 

Roscoe  Ates.  Ates  is  a  gambling  barber  who  gets 
Into  a  poker  game,  arranges  a  signal  for  his  wife  to 
drag  him  out  when  he  is  a  big  winner.  Wife  falls 
asleep,  comes  in  when  he  is  a  big  loser.  Ates  holds 
it  together.  SOME  LAUGHS. 

ONE  RUN  ELMER.  Fox-Educational. — Star  Personality. 
19m.  Buster  Keaton.  Buster  operates  a  ramshackle 
gas  station  in  the  desert  and  is  also  a  back  lot  ball 
player.  One  of  his  best.  PLENTY  OF  LAUGHS. 

PALOOKA  FROM  PADUCAH.  Fox-Educational. — Star 

Personal,  Ity.  20m.  Buster  Keaton  and  Family. 

Family  of  hill  billies  gets  interested  in  wrestling,  with 
one  son  wrestling,  Buster  Keaton  is  referee.  Time 
worn  gags»  but  probably  okay  for  some  houses. 
Keaton's  name  may  help.  SO-SO. 

POP  GOES  THE  EASEL.  Columbia. — Three  Stoooes. 

19m.  The  Three  Stooges.  Custard  pie  kind  of  slap¬ 
stick  with  the  stooges  tossing  clay  around  in  an  artist’s 
studio.  ROWDY. 

RAISED  AND  CALLED.  Radio. — Chic  Chandler.  20m. 
Chic  Chandler,  Tom  Kennedy.  Screwy  comedy  with 
Kennedy,  a  bachelor,  forced  to  produce  a  wife  at  a 
moment's  notice  to  please  the  boss.  Some  genuine 
hilarity.  RIB-TICKLER. 

RESTLESS  KNIGHTS.  Columbia — Three  Stooges.  17m. 
Three  Stooges,  Geneva  Mitchell.  Three  stooges,  in 
medieval  times,  swear  to  protect  the  queen  from 
plotters.  Where  the  stooges  click,  this  one  will 
satisfy.  Otherwise,  it's  just  more  film.  SOME 

LAUGHS. 

SING,  SISTER,  SING.  Metro— Todd-Kelly.  20m. 
Thelma  Todd  and  Patsy  Kelly.  Patsy  arrives  to  share 
Thelma's  apartment,  but  latter  through  pleasantly 
usurping  all  available  space,  makes  livinq  rather  touqh 
for  Pat.  Starts  slowly,  builds  fast.  OKEY  DOKEY. 


Temporary  Title _ 

THE  SHORTS  PARADE  makes  its 
bow  this  issue  as  a  sincere  effort  on  the 
part  of  this  publication  to  give  exhibi¬ 
tors  a  satisfactory  shorts  reviewing 
service. 

THE  SHORTS  PARADE,  like  any  new 
idea  in  production,  may  have  its  faults. 
It  asks  you  to  help  make  the  finished 
product  a  swell  accomplishment. 

THE  SHORTS  PARADE,  too,  is  a 
temporary  title.  Readers  are  invited  to 
send  in  title  suggestions.  If  a  real 
brain  child  arrives,  a  3-year  subscription 
will  be  given  free  to  the  winning  sug- 
gestor.  If  a  subscriber  wins,  his  sub¬ 
scription  will  be  extended  for  3  years. 

SEND  IN  YOUR  SUGGESTIONS  FOR 
A  TITLE  FOR  THE  SHORTS  PARADE 
NOW. 


THE  FIXER-UPPERS.  Metro — Laurel  and  Hardy.  19m. 
Oliver  Hardy,  Stan  Laurel.  More  of  a  situation  com¬ 
edy  than  a  gag  one.  Good  story  involving  the  boys 
in  a  duel  with  crazed  artist.  Could  have  been  better 
with  more  incidental  comic  bits,  but  satisfactory  any¬ 
where.  GOOD. 

THE  LITTLE  BIG  TOP.  Fox-Educational — Frolics  of 
Youth.  19m.  Poodles  Hanneford.  Short  gives  noted 
clown  a  chance  to  clown  aplenty,  with  rest  of  story 
subordinated  to  him.  Just  fair,  but  strong  where 
they  enjoy  circus  stuff.  FAIR. 

THE  SIMP  PHONEY  CONCERT.  Radio. — Headliner. 

21m.  Eddie  Conrad.  Burlesque  of  classical  music 

concert  from  rehearsal  to  performance  in  re-modeled 
barn  is  plenty  funny.  Conrad  rates  attention.  EX¬ 
CELLENT. 

TIT  FOR  TAT.  Metro — Laurel  and  Hardy.  19m.  L. 
and  H.  Antics,  this  time  take  place  in  an  electrical 
supply  store.  With  a  lot  of  good  belly  laughs,  two- 
reeler  can  fit  into  any  spot.  GOOD. 

TREASURE  BLUES.  Metro — Todd  and  Kelly.  19m. 

Thelma  Todd,  Patsy  Kelly.  Girls,  aided  by  intoxi¬ 
cated  male  assistant,  seek  buried  treasure  under 
water.  Plenty  of  laughs.  GOOD. 

VACATION  DAZE.  Vitaphone — Big  V.  18m.  Allen 

Jenkins,  Ruth  Donnelly.  Backed  by  two  strong  fea¬ 
ture-picture  names,  this  short  is  well  worth  marquee. 
Gags  are  plentiful,  with  Jenkins  and  Donnelly  guar¬ 
anteeing  laughs.  Picnic  angle,  with  usual  troubles. 
EXCELLENT. 

WIG-WAG.  Radio. — 19m.  Jack  Mulhall,  Grady  Sutton. 

Antiquated  yarn  about  fellow  getting  a  pal  to  mas¬ 

querade  as  a  woman  to  make  his  fiancee  jealous.  Ends 
with  a  chase.  DULL. 

Color  Musical 

STAR  NIGHT  AT  COCOANUT  GROVE.  Metro. — Color- 
tone  Musical.  21m.  Leo  Carrillo,  Ted  Fiorito  and 
band,  Fanchon  Marco  girls,  Bing  Crosby,  Mary  Pick- 
ford,  other  stars.  Star  night  finds  Carrillo  as  the  m.  c. 
introducing  Hollywood's  celebrities.  This  type  of 
short  will  bolster  a  weak  feature.  Sell  it  on  the  star 
appeal  basis.  EXCELLENT. 

Musical 

AN  OLD  SPANISH  ONION.  Radio. — Musicomedies. 
20m.  Ruth  Etting.  Straight  story  with  music,  laid 
in  California  in  1847.  Etting  never  was  an  actress 
and  sings  only  two  songs,  both  of  semi-classical  nature. 
Comedy  injections  are  mild.  MILD. 

DOIN’  THE  TOWN.  Universal — Mentone  No.  9A.  IS  m. 
Continuity  has  Billie  Taylor  and  Gracie  Worth  hitting 
various  spots  seeing  Rachel  Carlez;  Ada  Kuznetoff  and 
Russians;  Club  Alabam,  with  Rhythm  Racketeers  and 
Holman  Sisters.  INTERESTING. 

IN  THE  SPOTLIGHT.  Vitaphone — Broadway  Brevities. 

20m.  Hal  LeRoy,  Dorothy  Lee.  These  musicals  are 
down  to  a  formula  now,  and  a  good  formula,  at  that. 
Fast  action  Is  keynote.  This  Is  top-notch  and  long  on 
entertainment.  ZIPPY. 

MEET  THE  PROFESSOR.  Universal — Mentone  No.  10A. 
19m.  Terrible  gags  don’t  help  this  short,  even  though 
Bernice  Claire,  Joe  Browning,  Clarence  Nordstrom, 
Columbia  University  band  and  others  are  included. 
SO-SO. 


MR.  AND  MRS.  MELODY.  Vitagraph — Broadway  Brevi¬ 
ties.  20m.  Ilomay  Bailey,  Lee  Sims,  June  Martel. 
Musical  comedy  song  writer  loses  his  girl,  finds  a  new 
inspiration  in  a  swell  singer  of  Greenwich  Village, 
writes  a  hit  show  in  which  she  appears.  Short  is 
average,  but  two  names  may  help.  AVERAGE. 

MOON  OVER  MANHATTAN.  Fox  Educational. — Young 
Romance.  17  m.  Sylvia  Froos.  Light  comedy  story 
of  search  by  advertising  agency  for  ideal  type  model 
for  perfume  account.  Froos  is  “girl  with  angel  face." 
Two  music  numbers  for  her.  FAIR. 

REVUE  A  LA  CARTE.  Universal. — Mentone  No.  8. 
19m.  Jans  and  Whalen.  With  an  m.  c.  handling  the 
show,  several  acts  are  presented.  Short  is  worth  most 
In  houses  where  vaudeville  doesn’t  play.  FAIR. 

SHOESTRING  FOLLIES.  Vitaphone — Broadway  Brevi¬ 
ties.  20m.  Eddie  Peabody,  Val  and  Ernie  Stanton, 
others.  Standout  comedy-musical  short.  A  bit  clas¬ 
sier  production  and  this  would  have  rated  with  best 
from  company's  studios.  LONG  ON  LAUGHS. 

SPIRIT  OF  1976.  Radio — Musical.  21m.  Walter  King, 
Betty  Grable.  Political  satire  in  rhyme  and  straight 
dialog,  with  excellent  music  and  production  is  best 
for  class  houses  but  a  good  short  anywhere.  GOOD. 

TELEPHONE  BLUES.  Universal — Mentone.  19  m. 
Olga  Baclanova,  Murray  Lane  and  his  Harmonics, 
Three  Dodge  Brothers.  Through  a  hotel  switchboard, 
rest  of  cast  is  introduced  as  patrons  of  a  hotel.  As 
operators  switch  folk  in  they  do  their  stuff.  Singing, 
harmonics,  dancing,  trick  piano  playing  are  included. 
SO-SO. 

THE  WHOLE  SHOW.  Universal— Mentone  No.  7A. 

20m.  Lack  of  pace  handicaps  the  short.  Jim  Bar¬ 
ton’s  name  may  mean  something,  but  otherwise,  m|  c.’d 
vaudeville  type  of  two-reeler  doesn't  carry  much  to 
speak  of.  WEAK. 

THIS  BAND  AGE.  Radio.— Headliner.  19m.  Ted 
Fiorito  and  band,  Monte  Collins  and  others.  Good 
production,  smart  photography  and  story  built  around 
Florito's  band.  ABOVE  AVERAGE. 


Dramatic 

BURIED  LOOT.  Metro — "Crime  Does  Not  Pay” — No. 
1.  19m.  Robert  Taylor.  Ace,  short  dramatic 

subject  shows  how  apparently  fool  proof  crime  had 
flaws.  Great  for  tieups  and  swell  institutional  stuff. 
TOPNOTCH. 

TRIAL  OF  THE  CENTURY.  Super-Special  Attractions. 
19m.  Compilation  of  material  of  Hauptmann  trial 
is  of  value  only  where  headline  significance  of  trial 
means  most.  Short  isn't  any  triumph  of  production, 
but  might  be  made  saleable  in  some  spots.  Library 
shots  are  plentiful.  FAIR. 


ONE-REEL 


Color  Travel 

I  HAVEN'T  GOT  A  HAT.  Vitaphone — Merry  Melodies. 
7m.  Cartoon  has  some  good  gags,  is  generally  pleas¬ 
ant.  Deals  with  school,  with  animals  doing  recita¬ 
tions,  etc.  FAIR. 

JAPANESE  LANTERNS.  Radio.— Rainbow  Parade.  7m. 
Cartoon  is  one  of  best  of  series  to  date.  Jap  atmos¬ 
phere  is  quaint,  color  good.  Not  gaggy,  this  is  car¬ 
ried  along  by  picturesque  quality.  UNUSUAL. 

MAKE  BELIEVE  REVUE.  Columbia. — Color  Rhapsody. 
7m.  Musical  show  in  cartoon  form.  Eye-pleasing 
rather  than  funny.  GOOD. 

SONG  OF  THE  BIRDS.  Paramount. -Fleisher. — Color 

Classics.  7m.  Cartoon  is  more  of  whimsical  type 
than  comic.  GOOD. 

THE  BAND  CONCERT — UA-Disney — Mickey  Mouse.  9m. 
First  Mickey  Mouse  in  color  can  be  sold  on  that  basis 
alone.  Band  background  gives  opportunity  for  plenti¬ 
ful  gags,  but  change  from  black  and  white  to  color  is 
material  enough  with  which  to  exploit.  GOOD. 

THE  LOST  CHICK.  Metro — Harman-lsing-Happy-Har- 

monies.  9m.  Two  little  squirrels  find  a  lost  egg. 
protect  the  chick  when  it  is  born,  are  taken  care  of 
by  the  mother  hen  as  a  reward  when  the  snow 
comes.  Color  and  entire  subject  is  high  rating. 
EXCELLENT. 

THE  TORTOISE  AND  THE  HARE.  UA-Dlsney. — Silly 
Symphony.  7m.  Max  Hare  races  the  tortoise,  loses 
the  contest  because  he  takes  off  too  much  time  to 
show  off.  This  is  one  of  Disney's  best,  with  excellent 
gags  and  color.  EXCELLENT. 


THE  PHILADELPHIA  EXHIBITOR 


45 


WHEN  THE  CAT'S  AWAY.  Metro. — Happy  Harmonies. 
7m.  One  of  the  best  in  series,  with  some  excellent 
cans.  Coloring  is  good.  OKAY. 

Cartoon 

BE  KIND  TO  ANIMALS.  Paramount — Fleischer-Popeye. 
Popeye  helps  the  poor  horse,  beats  up  Bluto,  the 
terror,  with  the  aid  of  spinach.  Not  as  good  as  his 
others.  BELOW  PAR. 

BEWARE  OF  BARNACLE  BILL.  Paramount — Fleisher- 
Popeye.  7m.  Barnacle  Bill  covets  Olive  Oil,  but 
thanks  to  spinach,  Popeye  again  overcomes  his  rival. 
FAIR. 

BUDDY’S  PONY  EXPRESS.  Vitaphone — Looney  Tune. 
7m.  Buddy  enters  the  pony  express  race,  wins  despite 
terrific  opposition.  AVERAGE. 

BUDDY  THEATRE.  Vitaphone. — Loony  Tunes.  7m. 

Burlesque  of  movie  program.  CLEVER. 

DO  A  GOOD  DEED.  Universal- — Oswald.  7m.  Incor¬ 

porating  the  principles  of  the  Boy  Scouts.  Oswald 
sings  a  song  about  doing  a  good  deed  every  day,  with 
animal  scouts  following  instructions.  FAIR. 

HILL  BILLYS.  Universal — Oswald.  7m.  Clever  trav¬ 
esty  cartoon  has  feud  of  backwoods  people.  Oswald 
the  Rabbit  solves  the  problem.  FAIR. 

MICKEY'S  MAN  FRIDAY.  United  Artists. — Mickey 
Mouse.  7m.  Mickey  rescues  a  native,  attaches  him 
to  his  retinue  as  his  man  Friday,  fights  off  the  canni¬ 
bals,  esoapes  safely.  No  Minnie  this  time.  FAIR. 

PLEASED  TO  MEETCHA.  Paramount — Fleisher. Popeye. 
7m.  Popeye  and  Bluto  continue  their  terrific  rivalry 
for  the  hand  of  Olive  Oyl.  HILARIOUS  ROUGH 
STUFF. 

TAKING  THE  BLAME.  Paramount. — Betty  Boop.  7m. 

Betty’s  little  dog  gets  blamed  when  a  stray  cat,  taken 
In  by  Betty,  causes  a  lot  of  damage.  Eventually, 
Betty  finds  out  the  dog  isn’t  at  fault.  PLEASANT. 

THE  BULL  FIGHT.  Fox  Educational — Terry  Toon.  6m. 
Rather  ordinary,  dealing  with  a  bull  fight.  AVERAGE. 

THE  GLOOM  CHASERS.  Columbia. — Scrappy.  7m. 

Scrappy  and  his  little  sidekick  visit  the  drought  area, 
encourage  rain  through  their  music.  Everybody  is 
happy  when  crops  grow,  animals  fatten  up.  ENTER¬ 
TAINING. 

TWO  LITTLE  LAMBS.  Universal — Oswald.  8m.  Oswald, 
the  rabbit,  enters  an  air  circus  to  compete  for  a 
trophy,  finds  twin  little  lambs  have  run  off  with  the 
plane,  wins  the  race  anyway,  saves  the  lambs  from 
injury.  PLEASANT. 


Color  Musical 

BARCAROLLE.  First  Division — Musical  Moods.  8m. 
"Barcarolle”  is  the  musical,  with  many  impression¬ 
istic  views  of  Venice.  Setting  of  sun  and  coming  of 
twilight  are  shown.  Early  evening  sequences  follow. 
Color  and  scoring  are  of  highest  quality.  EXCELLENT. 

COUNTRYSIDE  MELODIES.  First  Division — Musical 
Moods.  8m.  Music  here  is  based  on  “Country  Gardens,” 
written  by  Percy  Grainger  and  a  glee  club  rendering 
of  "John  Peel.”  Ireland  contributes  some  shots  and 
hunting  scene  taken  in  color  are  glorious.  Once  again 
combination  of  splendid  coloring  and  music  brings 
effective  results.  EXCELLENT 

FINGAL'S  CAVE.  First  Division — Musical  Moods.  8m. 
Once  again  the  music  typifies  the  beautiful  scenery 
and  shots  in  this  musical  masterpiece.  Subject  is 
ideal  for  any  program.  EXCELLENT. 

IN  A  MONASTERY  GARDEN.  First  Division— Musical 
Moods.  Shots  of  a  monastery  garden,  with  a  male 
chorus  singing  religious  hymns  will  completely  capti¬ 
vate  any  audience.  Music  lovers  will  go  for  it  aplenty. 
HIGH  RANKING. 

IRISH  MELODY.  First  Division — Musical  Moods.  8m. 
Melodies  of  some  Irish  sonas  are  combined  with 
beauties  of  Irish  scenery.  “The  Minstrel  Boy,”  ”St. 
Patrick's  Day,”  “The  Meeting  of  the  Waters,”  “The 
Low  Backed  Car,”  “Killarney”  are  the  songs  used. 
Color  is  magnificent  and  short  is  topnotch  in  all 
departments.  EXCELLENT. 

ONE  SUMMER  DAY.  Kleinerman.  10m.  Short  has 
some  pleasant  pictorial  views  and  will  serve  as  a 
breather  on  any  program.  Color  is  fair.  SATIS¬ 
FYING. 

MEDITERRANEAN  SONGS.  First  Division — Musical 
Moods.  Sm.  This  subiect  contains  many  shots  of 
Naples  and  the  Isle  of  Capri.  Medley  of  Italian  songs 
is  appropriate  to  the  subject  matter.  All  departments 
have  been  well  handled.  EXCELLENT. 


Musical 

BARNEY  RAPP  AND  HIS  NEW  ENGLANDERS.  Vita- 
phone — Melody  Masters.  10m.  Interesting  produc¬ 
tion  lifts  this  from  ordinary  band  short.  GOOD. 


BILLY  HILL  REEL.  Vitaphone — Pepper  Pot.  9m. 

Billy  Hill  sings  some  of  his  compositions,  featuring 
his  own  songs.  FAIR. 

DANCE  OF  THE  HOURS.  First  Division — Musical  Moods. 
Water  and  rain  are  shown,  with  scoring  keeping  to 
tempo  of  photography  and  cutting.  GOOD. 

EGGS  MARK  THE  SPOT.  Vitaphone.— Radio  Reel  No. 
4.  11m.  Three  G  Sisters,  Ramona,  Sims  and  Bailey, 

Ralph  Kirberry.  Thin  plot  has  yokel  husband  and 
wife  wandering  into  studio  by  mistake.  Well  han¬ 
dled,  with  good  radio  names.  EXPLOITABLE. 

FEMININE  RHYTHM.  Paramount — Headliner.  10m. 
Ina  Rae  Hutton  and  Her  Melodeers.  Female  band 
leader  with  her  troupe  of  women  provide  hot  music, 
although  nothing  outstanding.  Featured  player  has 
been  seen  In  several  shorts  before.  SO-SO. 

HARK  YE!  HARK.  Paramount — Headliner.  10m. 
Ben  Bernie  and  his  band.  Rather  ordinary  band 
reel,  but  Bernie's  name  helps.  TYPICAL  BAND 
SHORT. 

HARRY  HORLICK  AND  HIS  GYPSIES.  Vitaphone— 
Melody  Master.  11m.  Frank  Parker.  Good  musical, 
leading  toward  classic  rather  than  popular  tune  angles. 
SATISFACTORY. 

MELODY  MAGIC.  Paramount — Headliner.  10m.  Johnny 
Green  and  band  in  a  typical  band  short  aided  by  one 
unusual  trick  photography  sequence.  WILL  PLEASE. 

MILLION  DOLLAR  NOTES.  Paramount- — Headliner. 
10m.  Ted  Nichols  and  his  band.  Typical  band  stuff 
with  exceptionally  good  production.  Okay  for  all 
types  of  houses.  FAIR. 

SONGS  THAT  LIVE.  Vitaphone. — Pepper  Pot.  10m.  Gus 
Edwards.  Old  time  songs  written  by  Gus  Edwards 
are  introduced  and  illustrated.  Belongs  in  Gay  Nine¬ 
ties  group.  FAMILIAR. 

THE  SONG  PLUGGER.  Fox-Educational— Song  Hit. 
9m.  Sylvia  Froos,  Brook  Adams,  Six  Mountain 
Melodeers.  Story  isn’t  much  but  gives  chance  for 
vocalizing.  Selling  Miss  Froos  radio  name  might  help. 
FAIR. 

Novelty 

CHUMS.  Fox-Educational — Treasure  Chest.  10m. 
Novel  companionship  of  wolf  dog,  monkey  and  baby 
owl  is  shown.  Film  finishes  with  a  fight  between 
two  roosters,  refereed  by  a  white  puppy,  who  sup¬ 
plies  laughs.  GOOD. 

CITY  OF  WAX.  Fox-Educational — Battle  for  Life. 

10m.  Showing  the  life  of  the  bees  in  a  dead  tree, 
short  won  award  of  Academy  of  Motion  Picture  Arts 
and  Sciences  as  outstanding  novelty  of  1934.  OUT¬ 
STANDING. 

DONKEY  BASEBALL.  Metro — Oddities.  8m.  High 

ranking  short  showing  baseball  being  played  with 
the  use  of  the  donkey.  This  is  bound  to  please  any¬ 
where  and  is  a  better  than  average  novelty.  GOOD. 

GOOFY  NEWS.  No.  7.  Universal.  9m.  Burlesque 
of  standard  news  reel.  AVERAGE. 

JUNGLE  ANTICS.  Paramount — Varieties.  9m.  Odd 

animals  in  ridiculous  antics  has  both  comic  and  edu¬ 
cational  angles.  Belongs  to  human  interest  division. 
FAIR. 

MOVIE  SIDESHOW.  Paramount — Varieties.  9m. 

Melange  of  screwy  humans  and  daredevils,  with  off 
screen  voice,  is  thrill  stuff  a  bit  above  usual  order. 
GOOD. 

PHARAOH  LAND.  Radio — Easy  Aces.  9m.  Comedy 

cross-fire  is  something  new  in  travelog  treatment. 
Entrant  has  offstage  comment  by  Easy  Aces.  NOV¬ 
ELTY. 

SCREEN  SNAPSHOTS.  No,  7.  Columbia.  9m.  Inti¬ 
mate  shots  of  Hollywood  stars  and  their  dogs.  Others, 
too.  UP  TO  STANDARD. 

SHORTY  ON  THE  FARM.  Paramount. — Varieties.  10m. 
Shorty  is  a  baby  chimp.  His  antics  on  a  farm  are 
accompanied  by  off-screen  voice.  Excellent  human 
interest,  plus  comedy.  FIRST  RATE. 

SPICE  OF  LIFE.  No.  6.  Columbia.  9m.  Printed 

jokes  a  la  old  Literary  Digest  reel,  with  monologue 
by  Dr.  Rockwell  on  ahead  and  again  at  finish  to 
round  out  nine  minutes.  Printed  matter  okay  for 
what  it  is.  FAIR. 

STRANGER  THAN  FICTION.  No.  6.  Universal.  8m. 
With  announcements  by  James  Wallington,  shots  of 
liouid  air,  animal  party,  funny  house  and  other 
oddities  hold  interest.  INTERESTING. 

STRANGER  THAN  FICTION.  No.  7.  Universal.  Sm. 
James  Wallington  discourses  while  shots  include 
miniature  mail  railroad;  pearls;  bedridden  man  who 
insurance  business;  typist  artist;  one  man  town; 
blind  and  deaf  violin  maker;  pet  cemetery.  FAIR. 


STRANGER  THAN  FICTION.  No.  8  Universal.  10m. 
Forest  in  Douglas  County,  Oregon;  a  dog  pullman; 
Carwheel  tombstone  that  adorns  a  faithful  railroad 
worker's  grave  and  other  oddities  hold  attention. 
FAIR. 

STRANGER  THAN  FICTION.  No.  9  Universal.  10m. 

A  salt  crater,  a  fish  curator,  the  shortest  railroad  and 
other  interesting  items  keep  the  interest  as  well  as 
others  in  this  series.  STANDARD. 

STRINGS  AND  STRAINS.  Paramount. — Varieties.  10m. 
Laurence  Gray,  Joan  Gale,  Conrad.  Cute  story  act¬ 
ually  stars  “Conrad”,  negro  marionette.  Mixture  of 
straight  story  woven  about  two  songs  and  a  chorus 
number.  Action  on  movie  set.  ACE  NOVELTY. 

WITH  MEDBURY  IN  HOLLYWOOD.  Columbia — Laugh¬ 
ing  with  Medbury.  10m.  A  novelty  in  that  the 
movie  stars  don't  get  most  of  the  plug.  Shots  show 
oddities  in  the  town,  with  Medbury  supplying  the 
laughs.  AVERAGE. 

Sport 

CASTING  FOR  LUCK.  Fox — Adventures  of  a  Newsreel 
Cameraman.  9m.  Another  in  a  splendid  series,  de¬ 
voted  to  the  rod  and  reel,  with  good  background 
shots.  High  rater  for  the  fishing  followers.  GOOD. 

FELINE  ATHLETES.  Paramount — Sportlight.  10m. 

With  Ted  Husing  as  commentator,  shots  of  lions, 
mountain  lions,  cubs,  tigers  in  action  are  seen.  This 
is  up  to  the  standard  set  by  the  Rice  series.  FAIR. 

KING  OF  THE  EVERGLADES.  Paramount — Sportlight 

No.  7.  10m.  Very  interesting  short,  with  running 

talk  by  Ted  Husing,  showing  hunting  in  the  Ever¬ 
glades.  Photography  is  aces.  EXCELLENT. 

NERVE  CONTROL.  Paramount — Sportlight.  Good 

thrill  stuff.  Three  clips  include  man  capturing  snakes, 
automobile  daredevil,  lion  wrestler.  THRILLS. 

OLYMPIC  WINTER  SPORTS  CAPITAL.  Mary  Warner. 
8m.  Short  is  really  an  advertising  plug  for  forth¬ 
coming  Olympic  games  in  Germany.  Otherwise,  it 
is  only  a  collection  of  skiing,  etc.,  shots,  suitable  as 
filler.  FILLER. 

PARDON  MY  GRIP.  Columbia — World  of  Sport.  10m. 
Best  suited  for  the  men  but  with  laughs  and  interest 
for  all,  this  wrestling  reel  is  rapid-fire,  a  good  pace 
changer.  GOOD. 

SPORTING  SOUNDS.  Paramount. — Sportlight.  10m. 

Ted  Husing,  in  commentator  role,  asks  patrons  to 
identify  sounds  of  sports.  Guessing  angle  is  new. 
NOVEL. 

WHEN  MEN  FIGHT.  Columbia — World  of  Sport.  10m. 
Running  talk  helps  keep  up  fast  pace  of  this  one, 
with  shots  from  leading  ring  battles.  Men  will  like 
it  best,  but  it  is  saleable  in  any  spot.  OKAY. 

Color  Travel 

RAINBOW  CANYONS.  Metro — Fitzpatrick  Travel  Talks. 
8m.  Short  shows  nature's  grandeur  in  west  with 
good  shots  of  natural  phenomena.  FAIR. 

Travel 

GOING  PLACES  WITH  LOWELL  THOMAS.  No.  7. 
Universal.  9m.  Short  monologue  includes  clips  of 
Mexican  fishery;  manufacture  of  billiard  tables;  moun¬ 
tain  without  a  name;  shots  of  Japanese  theatre. 
NOVEL. 

OLD  FAITHFUL  SPEAKS.  First  Division — Thrilling 
Journey.  10m.  Sound  shots  of  Yellowstone  park 

geysers,  with  a  commentary,  and  a  good  punch  at 
the  end  when  Old  Faithful  lets  loose.  GOOD. 

REALM  OF  GHOSTS.  First  Division- — Thrilling  Jour¬ 
ney.  8m.  With  Lowell  Thomas  commentating,  tells 
of  forgotten  fortress  off  Florida  Keys.  It  is  very 
impressive.  EXCELLENT. 

THE  BLUE  AND  THE  GRAY.  Vitaphone — Newman 

See  America  First.  10m.  Member  of  historical 
series  concentrates  on  Civil  War  period,  1861-1865, 
with  shots  of  battlegrounds  and  running  talk. 
EDUCATIONAL. 

TRACKING  THE  EXPLORERS.  Fox — Adventures  of  a 
Newsreel  Cameraman.  10m.  Shots  of  Admiral  Byrd, 
Mr.  and  Mrs.  Martin  Johnson  and  others  are  included 
in  this  review  of  cameramen  with  various  expedi¬ 
tions.  VERY  GOOD. 

SERIAL 

THE  LOST  CITY.  S.  S.  Krellberg.  Available  In  3 
versions  (1)  8-reel  feature  followed  by  8  two-reel 
episodes,  (2)  12  episode  serial,  (3)  feature  version 
in  11  reels.  William  “Stage”  Boyd,  Claudia  Dell, 
Ralph  Lewis,  Kane  Richmond,  George  Hayes.  This 
can  be  sold  to  the  hilt.  A  madman  wants  to  destroy 
the  world.  He  intends  to  use  electrical  energy  to 
attain  his  purpose.  PLENTY  TO  SELL. 

THE  PHANTOM  EMPIRE.  Mascot.  12  episodes. 
Frankie  Darro,  Gene  Autry,  Betsy  King  Ross,  Wheeler 
Oakman,  Dorothy  Christy.  Ace  serial  combining 
western  features  with  the  kingdom  of  Murania,  20,- 
000  feet  underground.  TOPNOTCH. 


Champion 
is  a 

C  hampion 

^That  will  to  win  .  .  .  that  knockout 
punch . . .  that  extra  power ...  a  cham¬ 
pion  is  a  champion  under  any  circum¬ 
stances  . . . 

• 

^^That  extra  quality  . . .  that  special¬ 
ized  knowledge  .  .  .  that  organized 
consistency  . . .  that's  what  it  takes  to 
meet,  successfully,  any  and  all  condi¬ 
tions  where  trailers  are  needed  . . . 

• 

>»That's  why  NATIONAL  SCREEN 
SERVICE  has  stood  the  test  for  fifteen 
years... growing  stronger  and  stronger 
. . .  giving  more  and  more  service  . . . 

• 

»>Yes  sir  ...  A  CHAMPION  IS  A 
CHAMPION  in  any  line  of  endeavor 
. . .  that's  why  more  than  9,000  exhibi¬ 
tors  say  . . . 


NATIONAL  SCREEN  SERVICE  • 


>  >  >  ■>  ->->->-»  ■>  is  the  prize  babv  of  the  industrv! 


THE  PHILADELPHIA  EXHIBITOR 


47 


6-POINT  REVIEWS 


Who  made  it  .  .  .  Who’s  in  it  .  .  .  How 
good  it  is  .  .  .  Classified  for  adult  or  family 
trade  .  .  .  What  it  is  all  about  .  .  .  Length. 


1  -April-35 


COLUMBIA 

II 

FOX 

i 

METRO 

I’ll  Love  You  Always  Family 

'■rama 
68m. 

Nancy  Carroll,  George  Murphy,  Ray  Walburn,  Arthur 
Hchl,  Jean  Dixon.  Robert  Allen,  Paul  Harvey. 

First  given  the  trade  in  “Jealousy,”  co¬ 
featuring'  Columbia’s  Carroll-Murphy  combina¬ 
tion  will  add  little  to  its  laurels  in  “I’ll  Love 
You  Always.”  Affected  by  bad  luck,  finan¬ 
cially,  hero-engineer  and  heroine-actress  decide 
to  separate  for  a  period,  the  former  going  to 
Moscow,  the  latter  to  her  first  love,  the  stage. 
Losing  his  Moscow  opportunity,  the  hero  steals, 
is  caught,  arranges  for  the  mailing  of-  letters 
to  his  wife  from  Moscow  while  he  remains  in 
jail.  Released,  lie  returns  to  his  wife,  learns 
for  the  first  time  of  a  child,  confesses,  is  for¬ 
given.  A  happy  ending  brings  a  new  job. 

Estimate:  Program. 


In  Spite  of  Danger  .  .  Family 

Action  Drama 
55m. 

Wallace  Ford.  Marian  Marsh,  Arthur  Hohl,  Charles 
Grapewin,  Charles  Middleton. 

Sticking  out  like  a  sore  thumb  in  any  major 
program  is  any  picture  which  fails  to  make  the 
60m.  grade,  generally  accepted  as  bottom  run¬ 
ning  time  for  features.  Tipoff  of  weakness  to 
exhibitors  is  this  inability  of  production  staff  to 
round  out  an  hour’s  entertainment.  No  excep¬ 
tion  to  the  usual  rule,  this  time,  is  “In  Spite 
of  Danger,”  interesting  story  of  a  young  truck¬ 
ing  contractor  who  tries  to  keep  honest  despite 
racketeering  competition.  Those  who  view  the 
picture  will  accept  it  pleasantly  for  what  it  is, 
regret  that  Columbia  did  not  provide  ( 1 )  more 
story,  (2)  more  names. 

Estimate:  So-so  program. 


MAJESTIC 


Motive  for  Revenge  Melodrama 

64m. 

Den  Cook,  Irene  Hervey,  Doris  Lloyd,  Edwin  Maxwell, 
Russell  Simpson,  Wheeler  Oakman. 

Majestic’s  current  diversified  program  started 
with  "The  Scarlet  Letter,"  covered  new  fields 
in  each  picture.  “Motive  for  Revenge1’  carries 
the  onlooker  back  into  familiar  ground,  tells 
the  story  of  a  mother-in-law’s  meddling,  a  mur¬ 
der,  false  accusations,  the  eventual  clearing  of 
the  crime  when  a  maid  confesses.  Important 
in  the  cast  is  the  presence  of  Irene  Hervey, 
MGM  player,  in  her  first  hide  role.  As  the 
wife  who  is  forced  into  a  divorce  from  her 
convict  husband,  Miss  Hervey  a’ds  in  maHng 
the  tale  seem  real,  sounds  a  sincere  note.  Dra¬ 
matic,  meaty,  Majestic’s  production  makes  up 
in  production  values  what  it  lacks  in  marquee 
strength. 

Estimate:  Strong  melodrama. 


George  White’s  family 

Scandals  of  1935  (534)  90m. 

George  White,  Alice  Faye,  James  Dunn,  Ned  Sparks, 
Cliff  Edwards,  Lyda  Roberti,  Arline  Judge,  Emma  Dunn, 
Eleanor  Powell,  Jack  Mulhall,  Thomas  Jackson. 

Exhibitors  will  find  the  1935  Scandals  a  bet¬ 
ter  entrant  than  that  of  1934,  though  staggering- 
grosses  at  the  box  office  will  probably  not  be 
recorded.  As  it  shapes  up  now,  Scandals  is  a 
workmanlike  musical,  with  several  scenes  to  sell 
as  well  as  some  good  laugh  sequences.  In  the 
slim  plot,  a  couple  of  youngsters  make  good 
on  Broadway,  but  not  before  the  hero  almost 
upsets  the  apple  cart,  nearly  falls  for  a  tap 
dancer.  Brightest  in  the  comedy  division  is 
owl-faced  Ned  Sparks.  Present,  again,  is 
George  White  himself,  reinforced  by  some  sing¬ 
able  tunes,  apt-song-deliverer  Alice  Faye,  like¬ 
able  James  Dunn,  accent- favoring  Lyda  Rob¬ 
erti,  others. 

Estimate:  Good. 


$10  Raise  (537)  Comedy 

70m. 

Edward  Everett  Horton,  Karen  Morley,  Glen  Boles, 
Resina  Lawrence,  Berton  Churchill.  Alan  Dinehart,  Ray 
Walker,  Robert  Graves,  Frank  Melton. 

Like  Metro’s  Charles  Butterworth,  famed 
farceur  Edward  Everett  Horton  is  accom¬ 
plished  more  in  giving  support  than  carrying 
picture  as  a  co-star  or  co-featured  player.  ”$10 
Raise"  presents  him  as  a  timid  clerk,  unwilling 
to  risk  his  post  by  asking  for  that  tilt  in  salary. 
Author  Peter  B.  Kyne  has  written  a  story 
which  gives  him  a  change  in  fortune,  plentiful 
cash.  With  it,  hero-LIorton  buys  the  business, 
overcomes  his  timidness.  Although  shy  of  mar¬ 
quee  brilliance,  theatremen  will  not  disappoint 
comedy-seeking'  audiences  by  showing  "$10 
Raise.” 

Estimate:  Fair  comedy. 


UNIVERSAL 


Princess  O’H  ara 


(8013) 


Comedy 


Family 

Drama 

81m. 


Chester  Morris,  Jean  Parker,  Leon  Errol,  Vince  Bar¬ 
nett,  Henry  Armetta,  Ralph  Remley,  Jimmy  Fay,  Verna 
Hillie,  Clara  Blandick,  Tom  Dugan. 


No  author  secured  quicker  recognition  from 
story  buyers  than  did  keen  observer  Damon 
Runyon,  following  success  of  “Little  Miss 
Marker."  Anticipated  and  received  was  a 
deluge  of  Runyon  yarns.  No  worse,  no  better 
than  the  Runyon  average  is  “Princess  O'Hara,” 
which  because  of  appealing  Jean  Parker,  scene- 
stealers  Vince  Barnett,  Henry  Armetta,  Tom 
Dugan,  should  satisfy  family  audiences.  As  a 
waif,  protected  by  racketeers  when  her  hack 
driver  father  is  killed  in  a  taxi  war,  orphan 
Miss  Parker  spurns  advances  of  ^ h : e f  tough 
guy  Chester  Morris,  drives  the  hack  herself, 
w  nds  up  in  the  arms  of  the  industry’s  most 
preminent-jawed  hero. 

Estimate:  Satisfying. 


Baby  Face  Harrington  Family 

(548)  C°ZdZ 

Charles  Butterworth,  Una  Merkel,  Nat  Pendleton, 
Harvey  Stephens,  Eugene  Pallette,  Robert  Livingston, 
Ruth  Selwyn,  Bradley  Page,  Donald  Meek,  Stanley 
Fields,  Claude  Gillingwater,  Richard  Carle,  Wade 
Boteler. 

Comedy  mainstay  of  many  a  picture  is 
Metro’s  frozen  faced  Charles  Butterworth. 
Laugh-bringer  Butterworth  has  walked  in  and 
out  of  hundreds  of  scenes,  saving  not  the 
sequence  but  also  the  patience  of  patrons.  Fig¬ 
uring,  undoubtedly,  that  savior  Butterworth 
could  do  for  himself  what  he  has  done  for 
others,  Metro  brought  forth  this  co-starring 
vehicle.  Results  prove  that  the  Notre  Dame 
graduate  is  a  better  scene-saver  than  a  picture- 
carrier.  \\  hile  "Baby  Face  Harrington”  packs 
many  laughs,  is  well  gagged,  first  runs  may  not 
be  as  pleased  as  will  neighborhoods.  No  one 
can  doubt  that  Butterworth,  Merkel  and  support 
try  mightily,  that  direction  by  veteran  Raoul 
Walsh,  is  speedy  but  unless  its  progress  takes  a 
sudden  freak  turn,  "Baby  Face  Harrington” 
is  no  strong  box  office  aspirant. 

Estimate:  Plenty  of  laughs. 


Mark  of  the  Vampire  (501)  Melodrama 

84m. 

Lionel  Barrymore,  Elizabeth  Allen,  Bela  Lugosi,  Henry 
Wadsworth,  Donald  Meek,  Ivan  Simpson,  Jessie  Ralph 
Leila  Bennett,  Holmes  Herbert,  Franklin  Ardell. 

Proceeding  on  the  premise  that  a  good  hor¬ 
ror-chill  picture  can’t  help  but  do  the  box  office 
some  good  at  lengthy  intervals,  Metro’s  “Mark 
of  the  Vampire”  is  the  first  of  its  kind  in  many 
months,  should  prove  attractive  in  practically 
all  spots.  Built  not  only  for  thrill  purposes  but 
for  exploitation,  "Mark  of  the  Vampire”  may 
well  be  called  an  exploiteer’s  delight.  Standouts 
n  the  show  are  psychologist  Lionel  Barrymore, 
heroine  Allen,  ex-Chandu  Bela  Lugosi,  such 
lesser  but  capable  lights  as  Donald  Meek,  Ivan 
Simpson,  Leila  Bennett,  Jessie  Ralph.  Audi¬ 
ences  should  get  plenty  of  kick  out  of  the  pic¬ 
ture,  will  probably  fail  to  detect  a  surprise  twist 
until  it  is  almost  upon  them. 

Estimate:  Satisfactory  thriller. 


One  New  Family 

York  Night  (549)  Con"d>' 

Franc  hot  Tone,  Conrad  Nagel,  Una  Merkel,  Charles 
btarrett,  Steffi  Duna,  Louise  Henry,  Harold  Huber,  Henry 
Kclker,  Tom  Dugan.  Harvey  Stephens. 

Particularly  apt  in  making  routine  program¬ 
mers  seem  more  than  they  really  are,  Metro, 
through  speed,  good  scripts,  capable  players, 
can  take  familiar  stories,  make  them  appear 
like  new.  Latest  of  this  type  of  entrants,  “One 
New  York  Night,’  is  satisfying  program  stuff, 
backed  by  more  than  passing  name  strength. 
Smartly  directed  by  Jack  Conway,  this  film 
holds  attention  always,  is  a  capable  production 
job.  Best  for  selling  are  the  presence  of  Tone, 
Nagel,  Merkel,  who,  with  assistance  from  a 
mce  corps  cf  bit  players,  manage  to  make  the 
picture  worthy  of  any  audience’s  attention. 

Estimate:  Fair. 


48 


THE  PHILADELPHIA  EXHIBITOR 


RADIO 

1  WARNERS 

! 

PARAMOUNT 

Family 

Chasing  Yesterday  (528)  Comedy  Drama 

80m. 

The  Florentine 

Dagger  (829) 

Family 

Drama 

66m. 

Family 

Hold  ’Em  Yale  (3438)  Comedy  Drama 

65m. 

Anne  Shirley,  0.  P.  Heggie,  Helen  Westley,  Elizabeth 
Patterson,  John  Qualen,  Trent  Durkin,  Doris  Lloyd, 
Etienne  Girardot,  Hilda  Vaughn. 

Legion  of  Decency  list  followers  will  no 
doubt  find  “Chasing  Yesterday”  firmly  en¬ 
trenched  in  the  top  classification,  fit  for  the 
whole  family.  Whether  the  grosses  on  this 
Radio  picture  will  also  land  in  the  top  division 
is  doubtful.  Radio’s  second  Anne  Shirley 
vehicle  has  been  completed  with  all  the  taste, 
understanding  and  production  values  necessary, 
but  looms  as  an  entrant  more  for  the  family 
audiences  than  the  big  cities.  Based  on  “The 
Crime  of  Sylvester  Bonnard,”  it  reveals  the 
doings  of  Bonnard,  who  looks  up  the  daughter 
of  an  old  flame,  takes  her  to  Paris  weekends, 
chaperoned  by  stern  faced  board-school-mis¬ 
tress  Elizabeth  Patterson.  Exhibitors  will  find 
that  women  will  like  the  picture,  that  despite 
a  title  that  conveys  nothing,  lack  of  names  in 
the  cast,  satisfaction  for  audience  is  present. 

Estimate:  Enjoyable. 


Strangers  All  (531)  Comedy  Drama 

7  1  m. 

May  Robson,  Florine  McKinney,  Preston  Foster,  Wil¬ 
liam  Bakewell,  James  Bush,  Samuel  Hinds,  Leon  Ames, 
Reginald  Barlow,  Suzanne  Kaaren. 

Blanket  classification  for  many  a  feature  is 
“neighborhood”  picture.  In  this  category  are 
placed  westerns,  action  dramas,  comedy  dramas 
considered  sometimes  too  weak  for  single  bill¬ 
ing  in  important  first  runs.  Typical  of  those 
found  in  that  department  is  this  story  of  a  fam¬ 
ily,  a  mother  hovering  over  a  brood  which  con¬ 
sists  of  one  good  son,  two  addicted  to  ham  act¬ 
ing  and  soap-spieling,  an  understanding  daugh¬ 
ter,  the  mother’s  faithful  admirer,  other  lesser 
individuals.  Misfortune  of  such  fare  is  that 
while  production  satisfies,  general  angles  are  not 
strong  enough  to  appeal  above  the  run  of  the 
mill. 

Estimate:  Neighborhood. 


UNITED  ARTISTS 


Cardinal  Richelieu  Costume  Drama 

90m. 

George  Arliss,  Maureen  O'Sullivan,  Edward  Arnold, 
Cesar  Romero,  Douglass  Dumbrille,  Frances  Lister,  Hal  I  i- 
well  Hobbes,  Violet  Kemble  Cooper,  Lumsden  Hare, 
Murray  Kinnell,  Gilbert  Emery,  Katharine  Alexander, 
Holmes  Herbert,  Tom  Ricketts. 

Ace  historical-personage  impersonator  is 
United  Artists’  George  Arliss.  Because  of  his 
reputation,  his  excellent  acting  ability,  he  is  the 
natural  choice  for  portraying  leaders  in  the 
world's  history.  Happy  was  the  selection  of 
Arliss  for  “Cardinal  Richelieu,”  without  doubt 
one  of  the  best  from  a  company  which  has 
made  many  big  hits.  No.  1 -Actor  Arliss  turns 
in  a  swell  performance,  ably  backed  by  such 
personages  as  Maureen  O'Sullivan,  Edward 
Arnold,  Cesar  Romero,  Douglas  Dumbrille  and 
a  supporting  cast  containing  much  Hollywood 
cream.  Cautious  exhibitors  many  times  made 
enthusiastic  by  Arliss  pictures,  with  returns  less 
than  they  expected,  can  this  time  be  assured 
that  “Cardinal  Richelieu”  approaches  the  high 
mark  set  by  "House  of  Rothschild.” 

Estimate:  Impressive. 


Margaret  Lindsay,  Donald  Woods,  Henry  O'Neill, 
Robert  Barrat,  Paul  Porcasi,  Charles  Judels,  C.  Aubrey 
Smith,  Frank  Reicher,  Florence  Fair. 

Warners’  Clue  Club  series  is  composed  of 
uniformly  good  mystery  pictures,  dotted  here 
and  there  by  murders,  produced  with  capable 
players,  typical  scripts,  intriguing  angles.  Up 
to  the  average  is  “The  Florentine  Dagger,”  in¬ 
volving  a  descendent  of  the  history- famed  Bor- 
gias  wrapped  up  in  the  idea  that  he  is  murder- 
bound.  Thanks  to  some  good  performances  by 
Margaret  Lindsay,  Donald  Woods,  C.  Aubrey 
Smith,  this  Ben  Hecht-authored  whodunit 
shapes  up  as  fair  entertainment  of  its  kind. 
Brightest  in  the  piece  are  the  individual  char¬ 
acterizations  which  help  a  psychological  type 
plot  proceed  gingerly  along  its  way. 

Estimate:  Standard  mystery. 


MASTERPIECE 


The  Lone  Bandit  Western 

60m. 

Lane  Chandler,  Doris  Brook,  Wally  Wales,  Charles 
Whitaker,  Benny  Corbett,  Ray  Gallagher. 

Novelty  in  any  western  is  a  different  plot. 
Usual  ingredients  are  the  hero,  a  hard-riding 
horse,  a  heroine,  villainous  opposition,  occa¬ 
sional  false  guilt  against  the  hero,  eventual 
rounding  up  of  the  guilty  parties.  No  excep¬ 
tion  to  the  rule  is  “The  Lone  Bandit.”  Pleased, 
no  end,  should  be  western  advocates. 

Estimate:  Okay  western. 


STATE  RIGHTS 


The  Cycl  one  Ranger  Western 

59m. 

Bill  Cody,  Nena  Quartero,  Eddie  Gribbon,  Solidad 
Jiminez,  Earl  Hodgins,  Donald  Reed. 

Forced  into  playing  the  part  of  his  buddy 
when  the  latter’s  blind  mother  makes  the  mis¬ 
take,  Bill  Cody  continues  the  deception,  stays 
long  enough  to  rout  some  former  associate- 
rustlers,  thwart  their  attempts  to  steal  cattle. 
Not  only  is  his  deception  a  success,  but,  as  gen¬ 
erally  expected,  wins  the  girl,  makes  the  mother 
happy. 

Estimate:  Will  please  action  lovers. 


FOREIGN 


Adult 

In  a  Monastery  Garden  Drama 

78m. 

John  Stuart,  Alan  Napier,  Hugh  Williams,  Dino  Gal- 
vanin,  Gina  Malo,  Frank  Pettingell,  Humberstone 
Wright. 

Chief  fault  of  many  imported  pictures  are 
slow  pace,  heavy  drama,  lack  of  selling  names. 
“In  a  Monastery  Garden”  contains  all  these 
faults,  still  somehow  manages  to  hold  attention 
with  a  theme  of  brother  love,  background  of 
monks  and  penance.  Type  of  picture  suited 
best  to  art  houses,  the  British  creation  should 
have  little  appeal  for  general  run  of  domestic 
audiences,  might  find  favor  only  in  the  above- 
mentioned  cinema  citadels.  Most  familiar  name 
is  Hugh  Williams,  English  actor  lately  seen  in 
“Let’s  Live  Tonight.” 

Estimate;  Restricted. 


Patricia  Ellis,  Cesar  Romero,  Larry  Crabbe,  William 
Frawley,  George  Barbier,  Warren  Hymer,  George  E. 
Stone,  Grant  Withers,  Arthur  Houseman,  Andy  Devine. 

Chief  characteristic  of  all  Damon  Runyon 
stories  is  his  penchant  for  giving  type  char¬ 
acters  new  qualities.  No  exception  is  this 
yarn  of  an  oft-infatuated  lass  who  gets  mixed 
up  with  racketeers,  making  them  domestic- 
minded.  Almost  lost  in  the  shuffle  is  her  first 
love,  mildly  played  by  No.  2  Tarzan,  Larry 
Crabbe.  Audiences  will  find  few  novelties  in 
“Hold  ’Em  Yale.”  Exhibitors  will  probably 
receive  an  average  gross  after  playing  this 
fairly  entertaining  programmer. 

Estimate:  Sell  Runyon. 


SERVING  theatre  needs  with 
a  knowledge  of  theatre 
business. 

Jk  SSISTING  theatre  owners  with 
a  staff  of  trained  clerks  and 
f  %  office  files.  No  missouts. 

FREEING  theatre  owners  of  the 
worry  that  they  may  have 
forgotten  part  of  their  show. 

EFFICIENTLY  operating  the  larg¬ 
est  film  delivery  service  in 
the  world. 

Taking  care  of  every 

possible  need  in  the  delivery 
of  film. 

Yielding  the  epitome  of 

safety,  service  and  effici¬ 
ency  at  a  minimum  cost. 

HORLACHER 

DELIVERY  SERVICE,  Inc. 

1228  Vine  Street,  Philadelphia 

NEW  YORK 
SCRANTON 
BALTIMORE 
WASHINGTON 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


Another  Horlacher  Service 

LARRY  DAILY,  Notary  Public 

The  only  one  on  Vine  Street  .  .  At 
your  service  any  time  during 
business  hours. 


THE  CHECK-UP 


The  best  reference  department  in  the  industry  .  .  . 
Concise  and  up-to-date  .  .  .  Placing  at  the  exhibitor’s 
fingertips  all  he  needs  to  know  about  each  picture. 


Included  are  production  number,  whether  adult  or 
family  appeal,  title,  type  of  picture,  cast,  estimate  as 
carried  in  6-Pt.  Review,  running  time  and  when  reviewed. 
For  example:  50S— A— EVELYN  PRENTICE— MD— 
Myrna  Loy,  William  Powell,  Una  Merkel,  Isabel  Jewell, 
Cora  Sue  Collins,  Jack  Mulhall — All  Powell-Loy — 78m 
— Nov.  means  production  number  is  508,  story  Is  of 
adult  appeal  rather  than  family,  title  is  Evelyn  Prentice, 
It  Is  a  melodrama  (MD),  cast  has  five  stars  and  featured 
leads,  estimate  called  It  All  Powell-Loy,  it  runs  78 
minutes  and  it  was  reviewed  In  November.  Pictures 


Published  Every  Issue 


KEY  TO  TYPE  OF  PICTURE 


AD — Action  Drama 
C — Comedy 
CD — Comedy  Drama 
COD — Costume  Drama 
CL — Classical  Drama 
D — Drama 
F — Farce 


MD — Melodrama 
MU — Musical 
MY — Mystery 
0 — Operetta 
RD — Realistic  Drama 
SP — Spectacle 
W — Western 


listed  are  playing  currently,  about  to  be  released  or  In 
production  stage.  As  new  information  is  gained,  It  will 
be  added.  This  department  will  appear  in  each  issue. 
Save  all  issues  to  keep  a  complete  file  for  as  new  data 
is  added,  old  will  be  discarded.  Read  the  review  first 
in  6-Point  Reviews  and  checkup  here  later.  If  there 
is  variance  in  running  time,  it  is  because  of  censor  con¬ 
ditions  or  later  cutting.  Check  with  your  exchange 
to  make  certain.  No  release  dates  are  included  as  these 
vary  in  territories.  Keep  in  touch  with  Code  department 
in  this  issue  for  local  general  release  dates. 


Chesterfield-Invincible  First  Division 


3069 - F - SONS  OF  STEEL - D - Charles  Stairrett,  William  Bake- 

well,  Polly  Ann  Young,  Aileen  Pringle — Average  inde - 62m. 

—  1  -Feb. 

3072 —  F — THE  WORLD  ACCUSES — D — Cora  Sue  Collins,  Dickie 

Moore,  Vivienne  Tobin,  Russell  Hopton - Holds  interest - 

63m. — 2 -Jan. 

3073 —  F — A  SHOT  IN  THE  DARK — MY— Charles  Starrett,  Robert 
Warwick,  Marion  Shilling,  Edward  Van  Sloan — Okay — 68m. 
— 2-March. 

3079 — F — SYMPHONY  OF  LIVING — CD — Evelyn  Brent,  A1 

Shean,  Charles  Judels,  John  Darrow,  Lester  Lee - Better  than 

average  inde — 87m. — 2-Feb. 

3067 — CIRCUMSTANTIAL  EVIDENCE — Shirley  Grey,  Chic 

Chandler,  Claude  King,  Lee  Moran,  Dorothy  Revier,  Edward 
Keane,  Arthur  Vinton. 

—PUBLIC  OPINION — C  rane  Wilbur,  Shirley  Grey,  Luis  Al- 
berni,  Paul  Ellis,  Gertrude  Sutton,  Lois  Wilson,  Ronnie  Cosbey 
— 66m. 

Columbia 

3029 — A — WHITE  LIES- — MD — Walter  Connolly,  Fay  Wray,  Vic¬ 
tor  Jory,  Leslie  Fenton,  Irene  Hervey — Filler — 65m. —  I -Jan. 
5005 — F— THE  WHOLE  TOWN’S  TALKING— CD— Edward  G. 
Robinson,  Jean  Arthur,  Arthur  Byron,  John  Wray,  Arthur 
Hohl,  Wallace  Ford — Swell — 95m. —  1-Feb. 

5009 —  F — CARNIVAL - CD — Lee  Tracy,  Jimmy  Durante,  Sally 

Eilers,  Thomas  Jackson,  Florence  Rice,  John  Walters — Fair 
program — 64m. —  I  -Feb. 

5010—  F— LET’S  LIVE  TONIGHT — CD — Lilian  Harvey,  Tullio 

Carmanati,  Hugh  Williams,  Tala  Birell - Sell  Carmanati - 77m. 

—  1  -March. 

5020 - F - I’LL  LOVE  YOU  ALWAYS - D - Nancy  Carroll,  George 

Murphy,  Ray  Walburn,  Arthur  Hohl,  Jean  Dixon,  Robert 
Allen,  Paul  Harvey — Program — 68m. —  1 -April. 

502  7 - F - DEATH  FLIES  EAST - MD - Conrad  Nagel,  Florence 

Rice,  Raymond  Walburn,  Geneva  Mitchell — Satisfying  mystery 
drama — 65m. —  1  -March. 

5034 - F - IN  SPITE  OF  DANGER— AD - Wallace  Ford,  Marian 

Marsh,  Arthur  Hohl — So-so  program — 55m. —  I -April. 

5036— F— BEHIND  THE  EVIDENCE — AD — Don  Cook,  Norman 

Foster,  Sheila  Manners,  Pat  O’Malley - Program  stuff - 76m. - 

2-Jan. 

5204—  F— LAW  BEYOND  THE  RANGE— W — Tim  McCoy,  Billie 
Seward,  Robert  Allen — Okay  McCoy — 5  7m. —  1 -March. 

5017— THE  UNWELCOME  STRANGER— Jack  Holt,  Ralph  Mor¬ 
gan,  Jackie  Searl. 

5205—  REVENGE  RIDER— Tim  McCoy,  Billie  Seward,  Robert 
Allen,  Edward  Earle — 57m. 

- AIR  FURY — Tala  Birell,  Wiley  Post,  Ralph  Bellamy,  Robert 

Middlemass,  Victor  Kilian,  Wyrley  Birch. 

— SWELL  HEAD — Wallace  Ford,  Barbara  Kent,  Dickie 
Moore. 

— PARTY  WIRE — Jean  Arthur,  Victor  Jory,  Clara  Blandick, 
Charles  Grapewin,  Oscar  Apfel,  Geneva  Mitchell. 

— HOT  NEWS — Richard  Cromwell,  Billie  Sewell,  Wallace  Ford, 
Jack  LaRue. 

— FIGHTING  SHADOWS — Tim  McCoy,  Geneva  Mitchell, 
Richard  Alexander,  Si  Jenks. 

—LOVE  ME  FOREVER— Grace  Moore,  Leo  Carrillo,  Michael 
Bartlett,  Robert  Allen,  Luis  Alberni. 

— EIGHT  BELLS — Ann  Sothern,  Ralph  Bellamy. 

—IF  YOU  COULD  ONLY  COOK - Claudette  Colbert. 

— THE  BLACK  ROOM  MYSTERY— Boris  Karloff. 

— JIM  BURKE’S  BOY — Jack  Holt,  Florence  Rice. 

- RANGE  RAIDERS - Tim  McCoy,  Billie  Seward. 


3040 - F — HEI  TIKI - RD - With  native  cast,  photographed  by 

Alex  Markey - Big  bally  opportunity - 73m. - 1-Feb. 

305  1 - F - SUNSET  RANGE - W - Hoot  Gibson,  Mary  Doran, 

Jimmy  Eagles - Satisfactory — 55m. - 2-March. 

3054 - F - GUN  FIRE - W — Rex  Bell,  Ruth  Mix,  Buzz  Barton,  Philo 

McCullough — Fair  western — 58m. — 2-Feb. 

3059— F— THE  TONTO  KID— W — Rex  Bell,  Ruth  Mix,  Buzz 
Barton — Fast  moving - 58m. - I -Jan. 

- RAINBOW  TRAIL - Hoot  Gibson,  Joan  Gale,  Oscar  Apfel, 

Warren  Richmond,  Ada  Ince. 

First  National-Warners 

805—  F - SWEET  MUSIC - MU - Rudy  Vallee,  Ned  Sparks,  Allen 

Jenkins,  Alice  White,  Robert  Armstrong,  Joe  Cawthorn,  A1 
Shean — Bound  for  fortune - 94m. - 2-Feb. - (W). 

823—  F— A  NIGHT  AT  THE  RITZ—C— William  Gargan,  Patricia 
Ellis,  Allen  Jenkins,  Berton  Churchill,  Erik  Rhodes,  Dorothy 
Tree — Weak — 62  m. — 2-March — (  W). 

829— F— THE  FLORENTINE  DAGGER— MY— Margaret  Lindsay, 

Donald  Woods,  Henry  O’Neill,  Robert  Barrat,  Paul  Porcasi - 

Standard  mystery — 66m. —  I  -April — (W)  . 

851—  F— GOLD  DIGGERS  OF  1935— MU — Dick  Powell,  Adolphe 
Menjou,  Gloria  Stuart,  Alice  Brady,  Glenda  Farrell,  Frank 

McHugh,  Hugh  Herbert,  Joe  Cawthorn - Can’t  miss - 95m. — 

2-March - (FN) . 

853—  F — GO  INTO  YOUR  DANCE—  MU— A1  Jolson,  Ruby  Keeler, 
Helen  Morgan,  Glenda  Farrell,  Patsy  Kelly,  Benny  Rubin,  Joe 

Cawthorn - Big  selling  opportunity - 89m. - 2-March - (FN). 

859— F— LIVING  ON  VELVET— CD— Kay  Francis,  George  Brent, 
Warren  William,  Helen  Lowell,  Edgar  Kennedy — Sell  Francis, 

Brent,  William - 89m. - 1  -March - (FN)  . 

874— F— WHILE  THE  PATIENT  SLEPT— MY— Aline  Mac- 
Mahon,  Guy  Kibbee,  Lyle  Talbot,  Patricia  Ellis,  Allen  Jenkins 
— Fast  moving  mystery — 66m. —  I -March — (FN). 

870— F— TRAVELING  SALESLADY— C—J  oan  Blondell,  Ruth 
Farrell,  William  Gargan,  Hugh  Herbert,  Grant  Mitchell,  Ruth 

Donnelly - Attains  Warners  comedy  standard - 61m. - 2- 

March — (FN) . 

808— THE  GOOSE  AND  THE  GANDER — Kay  Francis,  George 
Brent,  Genevieve  Tobin,  John  Eldredge,  Claire  Dodd  (W). 

818 - MONEY  MAN - Edward  G.  Robinson,  Bette  Davis  (W). 

824 —  DINKY — Roger  Pryor,  Mary  Astor,  Jackie  Cooper. 

852 —  BLACK  F UR Y — MD — Paul  Muni,  Karen  Morley,  William 

Gargan,  Tully  Marshall - (FN) 

856 — IN  CALIENTE — Dolores  Del  Rio,  Pat  O’Brien,  Edward 

Everett  Horton,  De  Marcos - (FN). 

866 - THE  IRISH  IN  US - James  Cagney,  Pat  O’Brien. 

867— OIL  FOR  THE  LAMPS  OF  CHINA— John  Eldredge,  Joseph¬ 
ine  Hutchinson,  William  Gargan,  Pat  O’Brien  (Cosmopolitan). 

875 - MARY  JANE’S  PA - Aline  MacMahon,  Guy  Kibbee,  Tom 

Brown,  John  Arledge,  Robert  McWade,  Oscar  Apfel. 

879— CASE  OF  THE  CURIOUS  BRIDE— Margaret  Lindsay,  War¬ 
ren  William,  Claire  Dodd,  Philip  Reed,  Barton  MacLane — • 

(FN). 

880 - G  MEN - James  Cagney,  Ann  Dvorak,  Robert  Armstrong, 

Lloyd  Nolan,  Margaret  Lindsay,  Russell  Hopton,  Barton  Mac- 
Lane,  Robert  Barrat. 

- MEN  ON  HER  MIND - Bette  Davis,  Ian  Hunter,  Katherine 

Alexander,  John  Eldredge,  Colin  Clive,  Ruth  Donnelly,  Philip 
Reed. 

—A  MIDSUMMER  NIGHT’S  DREAM— J  ames  Cagney,  Dick 
Powell,  Joe  E.  Brown,  Jean  Muir,  Verree  Teasdale,  Ian  Hunter, 
Hugh  Herbert,  Anita  Louise,  Victor  Jory,  Mickey  Rooney 
—  (W) 

— BROADWAY  GONDOLIER — Dick  Powell,  Joan  Blondell, 
Louise  Fazenda,  William  Gargan,  Ted  FioRito,  Four  Mills 
Brothers. 

—CRASHING  SOCIETY—J  oan  Blondell,  June  Martel,  Guy 
Kibbee,  Ross  Alexander,  Edward  Everett  Horton,  Zasu  Pitts. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  resultsin  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance.  pg. 


THE  CHECKUP— l-April-35 


A  Jay  Emanuel  Publication  Service 


- PAGE  MISS  GLORY - Marion  Davies,  Dick  Powell,  Frank 

McHugh,  Pat  O’Brien,  Mary  Astor - (Cosmopolitan). 

- STRANDED — Kay  Francis,  George  Brent,  Frankie  Darro, 

Florence  Fair,  Mary  Forbes,  Patricia  Ellis. 

- ALIBI  IKE- — Joe  E.  Brown,  Olivia  De  Haviland,  William 

Gargan,  Roscoe  Karns,  Henry  O’Neill,  William  Frawley. 

- NAPOLEON - Edward  G  .Robinson,  Bette  Davis  (W). 

—WOMEN  ARE  BQM  NEWSPAPERMEN — Glenda  Farrell. 

- A  PRESENT  FROM  MARGATE - Kay  Francis,  Ian  Hunter. 

- LIVING  UP  TO  LIZZIE - Aline  MacMahon. 

— CAPTAIN  BLOOD— Robert  Donat. 

Fox 

531 - F— THE  LITTLE  COLONEI - CD - Shirley  Temple,  Lionel 

Barrymore,  Evelyn  Venable,  John  Lodge,  Bill  Robinson - Big 

dough — 80m. — 2 -Feb. 

529— F— ONE  MORE  SPRING— CD— Janet  Gaynor,  Warner 
Baxter,  Walter  King,  Jane  Barwell,  Grant  Mitchell,  Stepin 
Fetchit - Okay - 90m. - 2 -Feb. 

532— F — THE  GREAT  HOTEL  MURDER— MY— Edmund  Lowe, 

Victor  McLaglen,  Rosemary  Ames,  Mary  Carlisle - Fair - 70m. 

- 1  -March. 

533 - F - LIFE  BEGINS  AT  40— CD - Will  Rogers,  Richard  Crom¬ 

well,  Rochelle  Hudson,  Jane  Darwell,  Slim  Summerville,  George 

Barbier,  Charles  Sellon - Swell - 75m. - 2-Feb. 

534— F— GEORGE  WHITE’S  SCANDALS  OF  1935— MU — 
George  White,  Alice  Faye,  James  Dunn,  Ned  Sparks,  Cliff  Ed¬ 
wards,  Lyda  Roberti,  Arline  Judge,  Eleanor  Powell - Good - 

90m. 1  -  April. 

53  7 - F — $10  RAISE - C - Edward  Everett  Horton,  Karen  Mor- 

ley,  Glen  Boles — Fair  comedy 70m. —  I -April. 

528— THUNDER  IN  THE  NIGHT - MD - Warner  Baxter,  Ketti 

Gallian,  Herbert  Mundin,  Astrid  Allwyn. 

535  - SPRING  TONIC - Lew  Ayres,  Claire  Trevor,  Zasu  Pitts, 

Walter  King,  Tala  Birell,  Jack  Haley,  Mitchell  and  Durant, 

536  - IT’S  A  SMALL  WORLD - Spencer  Tracey,  Wendy  Barrie, 

Ray  Walburn,  Virginia  Sale,  Astrid  Allwyn,  Irving  Bacon, 
Charles  Sellon. 

538—  COWBOY  MILLIONAIRE— George  O’Brien. 

539—  OUR  LITTLE  GIRL— Shirley  Temple,  Joel  McCrea,  Lyle  Tal¬ 
bot,  Rosemary  Ames,  Erin  O’Brien-Moore,  Margaret  Arm¬ 
strong. 

540 - LADIES  LOVE  DANGER - Mona  Barrie,  Gilbert  Roland, 

Donald  Cook,  Adrienne  Ames. 

— MAN  PROPOSES — James  Dunn,  Mae  Clarke,  Neil  Hamilton, 
Russell  Hopton,  Dorothy  Christy,  Dell  Henderson. 
—DOUBTING  THOMAS — Will  R  ogers,  Alison  Skipworth, 
Sterling  Holloway,  Andrew  Tombes,  Gail  Patrick,  Johnny 
Arthur,  Ruth  Warren,  Billie  Burke. 

—REDHEADS  ON  PARADE— John  Boles,  Dixie  Lee,  Chic 
Sale,  Douglas  Dumbrille,  Alan  Dinehart,  James  Withers,  Dor¬ 
othy  Appleby. 

— DANTE’S  INFERNO — Spencer  Tracey,  Claire  Trevor, 
Henry  B.  Walthall,  Nick  Foran,  Alan  Dinehart. 

— DICE  WOMAN — Claire  Trevor,  James  Dunn,  Jane  Withers, 
Mitchell  and  Durant. 

—CHARLIE  CHAN  IN  EGYPT— Warner  Oland,  Pat  Paterson, 
Ste  nin  Fetchit,  Thomas  Beck,  Rita  Cansino. 

— UNDER  THE  PAMPAS  MOON - Warner  Baxter,  Ketti  Gal¬ 

lian,  John  Miljan,  Armida,  Soladad  Jiminez,  Jack  LaRue. 

- ARGENTINA - Alice  Faye,  Tito  Guizar,  Gilbert  Roland, 

Noah  Beery,  Sterling  Halloway. 

- GINGER - lactie  Searle.  Jane  Withers. 

- FARMER  TAKES  A  WIFE - Janet  Gaynor,  Charles  Bickford. 

—CHAMPAGNE  CHARLIE— Edmund  Lowe. 

— HARDROCK  O’BRIEN— G  eorge  O’Brien. 

—WAY  DOWN  EAST— Janet  Gaynor. 

—ORCHIDS  TO  YOU - Clive  Brook. 

- BLACK  SHEEP - Edmund  Lowe,  Claire  Trevor. 

GB 

3404 — F — JACK  AHOY — C — Jack  Hulbert,  Nancy  O’Neil — Weak 
—74m  —  2-Feb. 

3407— F— THE  IRON  DUKE— COD — George  Arliss - Worthy 

production - 80m. —  1  -Feb. 

3410 — F — LOVER  DIVINE — MU — 'Marta  Eggerth,  Helen  Chand¬ 
ler. — Soothing — 1-Feb. 

3415— F— THE  MAN  WHO  KNEW  TOO  MUCH— MD — Nova  Pil- 
beam,  Leslie  Banks,  Edna  Best,  Peter  Lorre — To  be  sold — 
74m. — 2-March. 

3417— A— FAREWELL  TO  LOVE  (The  Dictator) — COD — Clive 
Brook,  Madeleine  Carrol,  Eimlyn  Williams — Impressive — 85m. 
— 2-March. 

3  4 1 4 — MY  SONG  FOR  YOU— Ian  Kiepura. 

3442— THE  CAMELS  ARE  COMING— Jack  Hulbert. 


Liberty 

— F — SCHOOL  FOR  GIRLS - MD — Sidney  Fox,  Lois  Wilson, 

Anne  Shirley,  Lucile  La  Verne,  Paul  Kelly,  Dorothy  Lee, 
Lona  Andre,  Kathleen  Burke,  Russell  Hopton — Sell  feature 
names 73  m. — Sept. 

— F — SWEEPSTAKE  ANNIE — C — Tom  Brown,  Marion  Nixon, 
Inez  Courtney,  Wera  Engels — Nice — 74m. — 2-Jan. 

— THE  OLD  HOMESTEAD — Mary  Carlisle,  Lawrence  Gray, 
Dorothy  Lee,  Eddie  Nugent,  Willard  Robertson,  Fuzzy 
Knight,  Lillian  Miles. 

— DIZZY  DAMES — Marjorie  Rambeau,  Fuzzy  Knight,  Burton 
Churchill,  Florine  McKinney,  Inez  Courtney,  Kitty  Kelly. 

— I’LL  BET  YOU — H.  B.  Warner,  Onslow  Stevens. 

Majestic 

— F — THE  PERFECT  CLUE — MD — David  Manners,  Dorothy 
Libaire,  Skeets  Gallagher,  Betty  Blythe — Satisfactory — 62m. 
—  1  -Dec. 

— F — MUTINY  AHEAD — MD— Neil  Hamilton,  Kathleen 
Burke,  Noel  Francis,  Reginald  Barlow — Plenty  of  action — 65m. 
— 2-Feb. 

- A - MOTIVE  FOR  REVENGE - MD - Don  Cook,  Irene 

H  ervey,  Doris  Lloyd Strong  melodrama — 64m. 1 -April. 

Mascot 

_ F — LITTLE  MEN — CL — Ralph  Morgan,  Erin  O’Brien- 

Moore,  Cora  Sue  Collins,  Junior  Durkin,  Frankie  Darro, 
Dickie  Moore,  Buster  Phelps. — Triumph — 78m. — 2-Dec. 

_ MYSTERY  MOUNTAIN - (Serial) - Ken  Maynard,  Verna 

Hillie. 

_ F— THE  PHANTOM  EMPIRE — Serial  in  12  episodes — 

Gene  Autry,  Frankie  Darro,  Betsy  King  Ross,  Wheeler  Oak- 
man,  Dorothy  Christy — New  serial  peak — 2-March. 

_ F - BEHIND  THE  GREEN  LIGHTS - MD - Norman  Foster, 

Judith  Allen,  Sidney  Blackmer,  Purnell  Pratt — Packed  with 
action — 68m. — 2 -March. 

- ONE  FRIGHTENED  NIGHT - Mary  Carlisle,  Regis  Toomey, 

Evalyn  Knapp,  Wallace  Ford,  Hedda  Hopper,  Lucien  Little¬ 
field,  Charles  Grapewin,  Fred  Kelsey,  Arthur  Hohl. 

— THE  MIRACLE  RIDER — (Serial) — Tom  Mix. 

Metro 

420— F— VANESSA,  HER  LOVE  STORY— D— Helen  Hayes, 

Robert  Montgomery,  Otto  Kruger,  Lewis  Stone,  May  Robson - 

Well  produced - 94m. - I -Feb. 

501 - F - MARK  OF  THE  VAMPIRE - MD - Lionel  Barrymore, 

Elizabeth  Allen,  Bela  Lugosi,  Donald  Meek — Satisfactory 
thriller — 84m. —  I  -April. 

504 - F - WEST  POINT  OF  THE  AIR - MD - Wallace  Beery, 

Robert  Young,  Robert  Taylor,  Maureen  O  Sullivan,  Lewis 

Stone,  James  Gleason,  Rosalind  Russell,  Russell  Hardie - Plug 

name  draw — 100m. —  1 -March. 

5  I  6— F — AFTER  OFFICE  HOURS— CD — Clark  Gable,  Constance 
Bennett,  Stuart  Erwin,  Billie  Burke,  Hale  Hamilton,  Henry 
Armetta — In  the  money — 71m. — 2-Feb. 

533 — F — DAVID  COPPERFIELD — CL - Lionel  Barrymore,  W. 

C.  Fields,  Madge  Evans,  Maureen  O’Sullivan,  Lewis  Stone, 
Frank  Lawton,  Edna  Mae  Oliver-^— Fine — I  1  0m. — 2-Jan. 

53  7 — F — NAUGHTY  MARIETTA — MU — Jeanette  MacDonald, 
Nelson  Eddy,  Frank  Morgan,  Elsa  Lanchester,  Douglas  Dum- 
br;lle,  Joe  Cawthorn — Big — 80m. —  1 -March. 

543 — F - SEQUOIA — AD — Jean  Parker,  Russell  Hardie,  Samuel 

S.  Hinds,  Paul  Hurst - Different - 74m. - 1-Feb. 

545 —  F — SHADOW  OF  DOUBT — MY — Virginia  Bruce,  Ricardo 
Cortez,  Constance  Collier,  Isabel  Jewell,  Arthur  Byron — Enter¬ 
taining  programmer — 75m. — 2-Feb. 

546—  F — THE  CASINO  MURDER  CASE — MY — Paul  Lukas,  Don¬ 
ald  Cook,  Rosalind  Russell,  Eric  Blore,  Ted  Healy,  Alison 
Skioworth,  Louise  Fazenda — Okay — 79m. —  1 -March. 

547 —  F — TIMES  SQUARE  LADY — CD — Robert  Taylor,  Virginia 
Bruce,  Helen  Twelvetrees,  Jack  La  Rue,  Nat  Pendleton — Okay 
program — 64m. —  1  -March. 

548 - F - BABY  FACE  HARRINGTON - C - Charles  Butterworth, 

Una  Merkel,  Nat  Pendleton,  Harvey  Stephens,  Eugene  Pallette, 

Ruth  Selwyn,  Robert  Livingston-^-Plenty  of  laughs - 60m. —  1  - 

April. 

549 — F — ONE  NEW  YORK  NIGHT — CD — Franchot  Tone,  Con¬ 
rad  Nagel,  Una  Merkel,  Charles  Starrett — Fair — 79m. —  1- 
April. 

418 — RECKLESS - Jean  Hairlow,  William  Powell,  Franchot  Tone, 

Mav  Robson.  Henrv  Wadsworth,  Nat  Pendleton,  Ted  Healy. 
— VAGABOND  LADY — Robert  Young.  Evelyn  Venable,  For¬ 
rester  Harvev,  Frank  Craven,  Reginald  Denny,  Burton  Church¬ 
ill,  Arthur  Hoyt. 

— AGE  OF  INDISCRETION — Madge  Evans,  May  Robson, 
David  Holt,  Ralph  Forbes,  Louise  Henry,  Beryl  Mercer,  Chris¬ 
tian  Rub. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


A  Jay  Emanuel  Publication  Service 


THE  CHECKUP— l-April-35 


—BROADWAY  MELODY  OF  1935— Eleanor  Powell,  Robert 
Taylor,  Sid  Silvers,  Buddy  and  Vilma  Ebsen,  Frances  Lang¬ 
ford,  Shirley  Ross. 

- CHINA  SEAS - Jean  Harlow,  Clark  Gable,  Wallace  Beery, 

Dudley  Digges,  Rosalind  Russell,  Edward  Brophy. 

—WIFE  VS.  SECRETARY— Jean  Harlow,  Myrna  Loy,  Wil¬ 
liam  Powell. 

- FAR  OFF  HILLS — Constance  Collier,  Maureen  O'Sullivan, 

Una  Merkel,  Charles  Butterworth,  Franchot  Tone. 

- PUBLIC  HERO  No.  1 - Jean  Arthur,  Chester  Morris,  Arthur 

Byron,  Joseph  Spurin-Calleia,  Lionel  Barrymore. 

— ANNA  KARENINA — Greta  Garbo,  Basil  Rathbone,  Fredric 
March. 

—MUTINY  ON  THE  BOUNTY— Clark  Gable,  Robert  Mont¬ 
gomery,  Charles  Laughton. 

— MERRILY  WE  ROLL  ALONG — William  Powell,  Myrna  Loy, 
Lionel  Barrymore. 

- GOLD  EAGLE  GUY - Wallace  Beery. 

— MAN  OF  THE  WORLD — Paul  Lukas. 

- THE  FLAME  WITHIN - Ann  Harding,  Herbert  Marshall. 

— RISE  AND  SHINE — Ted  Lewis,  Pinky  Tomlin. 

— TYPEE — Mala.  Lotus  Long. 

- SUMMER  BREEZE - Jeanette  MacDonald,  Nelson  Eddy. 

— THE  GARDEN  OF  ALLAH— Joan  Crawford. 

- NO  MORE  LADIES - Joan  Crawford,  Robert  Montgomery. 

- MURDER  IN  THE  FLEET - Robert  Taylor,  Madge  Evans. 

Monogram 

3003— F— THE  NUT  FARM— F— Wallace  Ford,  Joan  Gale,  Flor¬ 
ence  Roberts,  Oscar  Apfel,  Betty  Alden — Plenty  of  laughs — 
68m. —  I  -Feb. 

3017—  F— THE  GREAT  GOD  GOLD— D— Sidney  Blackmer, 

Martha  Sleeper,  Regis  Toomey,  Edwin  Maxwell - Topnotcher 

from  this  studio — 72m. — 2-March. 

3018—  F— WOMEN  MUST  DRESS - D — Minna  Gombell,  Hardie 

Albright,  Gavin  Gordon,  Suzanne  Kaaren,  Arthur  Lake - 

Selling  opportunity — 76m. —  1-Feb. 

3025— F— THE  MYSTERY  MAN— CD— Robert  Armstrong,  Max¬ 
ine  Doyle,  Henry  Kolker,  Leroy  Mason — Okay — 67m. — 2-Feb. 

3032 —  F — TEXAS  TERROR — W — John  Wayne,  Lucille  Browne, 

LeRoy  Mason,  George  Hayes — Usual  Wayne  western - 51m. - 

2-Feb. 

3036 - F - RAINBOW  VALLEY - w - John  Wayne,  Lucille  Brown, 

George  Hayes — Typical — 52m. — 2-March. 

3037—  F— LAWLESS  FRONTIER— W— John  Wayne,  Sheila  Terry. 

Yakima  Canutt - Satisfactory - 58m. - 2-Jan. 

3002— KEEPER  OF  THE  BEES — Neil  Hamilton. 

3004 - THE  HEALER - Ralph  Bellamy,  Karen  Morley,  Judith  Allen, 

Mickey  Rooney,  J.  Farrell  MacDonald. 

3013 — THE  HOOSIER  SCHOOLMASTER— Norman  Foster,  Char¬ 
lotte  Henry,  Dorothy  Libaire,  Otis  Harlan,  Sara  Padden,  Rus¬ 
sell  Simnson,  William  V.  Mong,  Tommy  Bupp. 

3016— HONEYMOON  LIMITED— Neil  Hamilton,  Irene  Hervey. 
3019 - RECKLESS  ROMEOS - Robert  Armstrong,  William  Cagney. 

3033—  THE  DESERT  TRAIL— John  Way  ne,  Mary  Kornman,  Paul 
Fix.  Lafe  McKee. 

3038 —  PARADISE  RANCH — Marion  Burns,  John  Wayne. 

Paramount 

3430—  F— ALL  THE  KING’S  HORSES— MU— Carl  Brisson,  Edward 

Everett  Horton,  Eugene  Pallette,  Mary  Ellis,  Katherine  De- 
Mille — Ace  Musical — 84m. - 2-Feb. 

3431 —  F — RUGGLES  OF  RED  GAP — C — Charles  Laughton,  Mary 
Boland,  Charles  Rugglest  Zasu  Pitts,  Roland  Young,  Maude 

Eburne,  Leila  Hyams,  Lucien  Littlefield — Very  good - 94m. — 

2-Feb. 

3432 —  F — CAR  99 — AD — Fred  Mac  Murray,  Sir  Guy  Standing, 

Ann  Sheridan - Satisfactory — 74m. — 2-Feb. 

3433 —  F— MISSISSIPPI — CD — Bing  Crosby,  W.  C.  Fields,  Joan 
Bennett,  John  Miljan,  Queenie  Smith — Plenty  to  sell — 84m. — 

1  -March. 

3434 —  F — LOVE  IN  BLOOM — C — George  Burns,  Gracie  Allen, 

Dixie  Lee,  Joe  Morrison,  J.  C.  Nugent - Songs  may  help - 

78m. — 2-March. 

3435—  A— PRIVATE  WORLDS— D— Claudette  Colbert,  Charles 

Boyer,  Joan  Bennett,  Joel  McCrea,  Helen  Vinson — Standout — 
82m. - 2-March. 

3436 —  F — McFADDEN’S  FLATS— C— Walter  C.  Kelly,  Andy 

Clyde,  Richard  Cromwell,  Jane  Darwell,  Betty  Furness,  George 
Barbier — Mass - 62m. — 2-March. 

3438 - F - HOLD  ’EM  YALE — CD - Patricia  Ellis,  Cesar  Romero, 

Larry  Crabbe,  William  Frawley,  Warren  Hymer - Sell  Runyon 

— 65m. —  1  -April. 

—A— THE  DEVIL  IS  A  WOMAN— D— Marlene  Dietrich, 
Lionel  Atwill,  Edward  Everett  Horton,  Cesar  Romero,  Allison 
Skipworth — Spotty — 92m. — ! -March. 


3425 — ONCE  IN  A  BLUE  MOON — CD — Jimmy  Savo,  Whitney 
Bourne,  Cecilia  Loftus,  Michael  Dalmatoff. 

343  7 - THE  SCOUNDREL— Noel  Coward,  Martha  Sleeper,  Stanley 

Ridges,  Hope  Williams,  Alexander  Woolcott. 

3439  FOUR  HOURS  TO  KILI _ Richard  Barthelmess,  Helen 

Mack,  Roscoe  Karns,  Ray  Milland,  Gertrude  Michael. 

3440  STOLEN  HARMONY Ben  Bernie,  George  Raft,  Grace 

Bradley,  Lloyd  Nolan. 

— COLLEGE  SCANDAL — Kent  Taylor,  Arline  Judge,  Wendy 
Barrie,  William  Frawley,  Benny  Baker,  Joyce  Compton, 
Johnny  Downs,  Douglas  Blackley,  Mary  Nash,  William  Bene¬ 
dict. 

- THE  BIG  BROADCAST - Jack  Oakie,  Joe  Morrison,  Burns 

and  Allen,  Lyda  Roberti,  Ethel  Merman,  Sir  Guy  Standing, 
Charles  Ruggles,  Mary  Boland. 

— TWO  FOR  TONIGHT — Bing  Crosby,  Jack  Oakie,  Roscoe 
Karns,  Lynne  Overman,  Mary  Boland,  Lyda  Roberti. 

— THE  MILKY  WAY — Harold  Lloyd,  Adolphe  Menjou,  Roscoe 
Karns,  Edward  Everett  Horton. 

- COIN’  TO  TOWN - Mae  West,  Paul  Cavanaugh,  Janet 

Beecher,  Monroe  Owsley,  Dewey  Robinson,  Joe  Twerp,  Grant 
Withers. 

- THE  GLASS  KEY - George  Raft,  Rosalind  Russell,  Ed 

Arnold,  Charles  Richman,  Guinn  Williams,  Ray  Milland,  Dean 
Jagger,  Emma  Dunn. 

— THE  CRUSADES — Henry  Wilcoxon,  Loretta  Young,  Ian 
Keith,  Peero  de  Cordoba,  Joseph  Schildkraut,  Hobart  Boa- 
worth,  William  Farnum,  Katherine  DeMille. 

— YOU  GOTTA  HAVE  LOVE — Cary  Grant,  Carole  Lombard, 
Henry  Wilcoxson. 

— MORNING,  NOON  AND  NIGHT— Sylvia  Sidney,  Herbert 
Marshall,  Gertrude  Michael. 

— ANNAPOLIS  FAREWELL — Sir  Guy  Standing,  Fred  Mac- 
Murray. 

—PARIS  IN  SPRING — Mary  Ellis,  Tullio  Carminati,  Ida  Lupino, 
Lynne  Overmann. 

— CRAZY  PEOPLE — George  Burns,  Gracie  Allen. 

- SO  REID  THE  ROSE — Fred  Stone,  Pauline  Lord. 

— PEOPLE  WILL  TALK — Mary  Boland,  Charles  Ruggles. 

— GUNS— Sylvia  Sidney,  Fred  MacMurray. 

— ACCENT  ON  YOUTH — Sylvia  Sidney,  Herbert  Marshall. 

— GIVE  US  THIS  NIGHT — Sylvia  Sidney,  Sir  Guy  Standing. 

- THE  PLOT  THICKENS - Burns  and  Allen. 

- JUNGLE - Cary  Grant,  Ray  Milland. 

— DRUMBEATS - Joe  Morrison,  Margo. 

- 13  HOURS  BY  AIR - Gary  Cooper,  Carole  Lombard. 

- ROSE  OF  THE  RANCHO - Kitty  Carlisle,  John  Boles. 

- THE  COUNT  OF  LUXEMBOURG - Carl  Brisson,  Mary  Ellis. 

—MAN  ON  THE  FLYING  TRAPEZE — W.  C.  Fields. 

— IF  YOU  HUNT  WITH  OLD  DON — Fred  Stone,  David  Holt. 

- FEDERAL  DICK - Fred  MacMurray,  Roscoe  Karns. 

— SO  RED  THE  ROSE — Pauline  Lord,  Fred  Stone. 

Radio 

521 —  A — GIGOLETTE — D — Adrienne  Ames,  Ralph  Bellamy,  Don¬ 
ald  Cook,  Robert  Armstrong,  Harold  Waldridge,  Dewey  Rob¬ 
inson — Weak — 67m. — 2-Feb. 

522 —  F— MURDER  ON  A  HONEYMOON — MY— Edna  Mae 
Oliver,  James  Gleason,  Lola  Lane,  George  Meeker — Okay 
program — 75m. —  1  -Feb. 

523—  F — CAPTAIN  HURRICANE — CD— James  Barton,  Helen 

Mack,  Helen  Westley,  Henry  Travers,  Doug  Walton — So-so - 

74m. — 2-Feb. 

524 —  F — ROBERTA — MU — Irene  Dunne,  Fred  Astaire,  Ginger 
Rogers,  Randolph  Scott,  Helen  Westley,  Claire  Dodd — In  the 
money — 84m. — 2-Feb. 

525  - F - A  DOG  OF  FLANDERS - CD - Frankie  Thomas,  O.  P. 

Heggie,  Helen  Parris — Deserves  support — 75m. —  1 -March. 

526  - F — LADDIE — CD — John  Beal,  Gloria  Stuart,  Charlotte 

Henry,  Dorothy  Peterson,  Virginia  Weidler — Good — 85m. — 
2-March. 

528—  F— CHASING  YESTERDAY— CD — Anne  Shirley,  O.  P. 

Heggie,  Helen  Westley,  Elizabeth  Patterson,  John  Qualen 
— Enjoyable - 80m. —  I  -April. 

531 — F — STRANGERS  ALL — CD — May  Robson,  Florine  McKin¬ 
ney,  Preston  Foster,  William  Bakewell - Neighborhood - 71m. 

- 1  -April. 

527  - THE  PEOPLE’S  ENEMY - Preston  Foster,  Lila  Lee,  Melvyn 

Douglas,  Shirley  Grey,  Roscoe  Ates,  William  Collier,  Jr.,  Her¬ 
bert  Rawlinson. 

529 —  STAR  AT  MIDNIGHT — William  Powell,  Ginger  Rogers, 
Gene  Lockhart,  Leslie  Fenton,  Ralph  Morgan. 

530 - VILLAGE  TALE - Randolph  Scott,  Kay  Johnson,  Dorothy 

Burgess,  Guinn  Williams,  Donald  Meek,  Janet  Beecher,  Robert 
Barrat,  Andy  Clyde,  Edward  Ellis. 

532 - THE  INFORMER - Victor  McLaglen,  Heather  Angel,  Pres¬ 

ton  Foster,  Wallace  Ford,  Una  O’Connor,  Maude  Eburne,  J. 
Farrell  MacDonald. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


THE  CHECKUP— l-April-35 


A  Jay  Emanuel  Publication  Service 


533 — BREAK  OF  HEARTS — Katherine  Hepburn,  John  Beal, 
Charles  Boyer,  Inez  Courtney,  Sam  Hardy,  Jean  Hersholt. 

— BECKY  SHARP — Miriam  Hopkins,  Mrs.  Leslie  Carter,  Alan 
Mowbray,  G.  P.  Huntley,  Jr.,  Charles  Coleman,  Nigel  Bruce, 
Billie  Burke,  Doris  Lloyd. 

- HOORAY  FOR  LOVE - Ann  Sothern,  Gene  Raymond,  Pert 

Kelton,  Maria  Gamberelli,  Bill  Robinson,  Thurston  Hall,  Vir¬ 
ginia  Reid,  Lionel  Stander. 

— TOP  HAT — F  red  Astaire,  Ginger  Rogers,  Helen  Broderick, 
Erik  Rhodes,  Eric  Blore. 

- SHE - Helen  Mack,  Helen  Gahagan,  Randolph  Scott,  Nigel 

Bruce,  Sam  Hinds,  Noble  Johnson. 

— THE  NITWITS - Wheeler  and  Woolsey,  Betty  Grable, 

Etienne  Girardot,  Sleep  ’n’  Eat. 

- FRECKLES — Anne  Shirley. 

— POWDER  SMOKE  RANGE — Richard  Dix,  Margot  Grahame. 
— THE  PEACE  MAKER — Richard  Dix. 


United  Artists 

— A— THUNDER  IN  THE  EAST — Formerly  The  Battle — D — 
Charles  Boyer,  Merle  Oberon,  Betty  Stockfield,  John  Loder— 
Impressive - 84m. - 1  -Dec. 

— F— THE  SCARLET  PIMPERNEL — COD— Leslie  Howard, 
Raymond  Massey,  Merle  Oberon,  Joain  Gardner,  Anthony 
Bushnell — Well  done - 94m. —  1-Feb. 

— F — FOLIES  BERGERE — MU — Maurice  Chavelier,  Ann  Soth¬ 
ern,  Merle  Oberon,  Eric  Blore,  Walter  Byron - Ace  to  Sell - 

82  m. —  1  -March. 

—A— THE  WEDDING  NIGHT— D — Gary  Cooper,  Ralph  Bell¬ 
amy,  Anna  Sten,  Helen  Vinson — Impressive — 84m. —  I -March. 
— F — CARDINAL  RICHELIEU — COD - George  Arliss,  Maur¬ 

een  O’Sullivan,  Edward  Arnold,  Cesar  Romero,  Douglas  Dum- 

brille,  Halliwell  Hobbes,  Katharine  Alexander - Impressive - 

90m. - 1  -  April. 

— THE  LEGION  OF  VALOR — Richard  Arlen,  Virginia  Bruce, 
Alice  Brady,  Bruce  Cabot,  Eric  Linden,  Joyce  Compton. 

- PRODUCTION  No.  5 - Charles  Chaplin,  Paulette  Goddard, 

Carter  De  Haven,  Henry  Bergman. 

— THE  CALL  OF  THE  WILD — Loretta  Young,  Clark  Gable, 
Jack  Oakie,  Edward  Arnold,  Reginald  Owen,  Katherine 
DeMille. 

- LES  MISERABLES - Fredric  March,  Charles  Laughton,  Ro¬ 
chelle  Hudson,  Jessie  Ralph,  Eley  Malyon. 

— CONGO  RAID — MD — Leslie  Banks,  Paul  Robeson,  Nina 
McKinney. 

- BARBARY  COAST - M'riam  Hopkins. 

— BREWSTER’S  MILLIONS — Jack  Buchanan,  Lily  Damita. 
— DREAMLAND — Eddie  Cantor. 

- DARK  ANGEL - Merle  Oberon. 

—DIAMOND  HORSESHOE— Lawrence  Tibbett. 

—SING,  GOVERNOR,  SING— Paul  Whiteman. 

Universal 

8013 - F — PRINCESS  O’HARA - CD - Chester  Morris,  Jean  Par¬ 

ker,  Leon  Errol,  Henry  Armetta — Satisfying — 81m. —  I -April. 
80  1  9— F— TRANSIENT  LADY— MD— Henry  Hull,  June  Clay- 

worth,  Frances  Drake,  Clark  Williams - Sell  Hull - 75m. - 

1 -March. 

8023—  F— IT  HAPPENED  IN  NEW  YORK— C— Gertrude  Michael, 

Lyle  Talbot,  Hugh  O’Connell,  Heather  Angel - Strong  on 

laughs — 75m. —  I  -March. 

8024—  F— MYSTERY  OF  EDWIN  DROOD—MD— Claude  Rains, 

Douglass  Montgomery,  Heather  Angel,  David  Manners,  Valerie 
Hobson - Well  done - 85m. - 1-Feb. 

8031—  F — RENDEZVOUS  AT  MIDNIGHT — MY — Ralph  Bellamy, 

Valerie  Hobson,  Edgar  Kennedy — Program - 62m. — 2-Feb. 

8032—  A— A  NOTORIOUS  GENTLEMAN— MD— Charles  Bick¬ 
ford,  Helen  Vinson,  Sidney  Blackmer - Above  average - 75m. 

—  1-Feb. 

8036— F — STRAIGHT  FROM  THE  HEART — CD — Mary  Astor, 

Roger  Pryor,  Baby  Jane - Programmer - 72m. - 1-Feb. 

8083— F— THE  CRIMSON  TRAIL— W— Buck  Jones,  Polly  Ann 
Young,  Carl  Stockdale — Satisfactory — 62m. —  1 -March. 

8001 - SHOWBOAT— Irene  Dunne. 

8002 — SUTTER’S  GOLD. 

8009 - THE  BRIDE  OF  FRANKENSTEIN— Boris  Karloff,  Valerie 

Hobson,  Colin  Clive,  Elsa  Lanchester,  Una  O’Connor,  E.  E. 
Clive,  O.  P.  Heggie. 

8012 - MR.  DYNAMITE - Edmund  Lowe,  Jean  Dixon,  Victor  Var- 

coni,  Verna  Hillie,  Esther  Ralston,  Robert  Gleckler,  Minor 
Ws*»nn  Matt  McHugh.  lameson  Thomas. 

8015  - WEREWOLF  OF  LONDON - Henry  Hull,  Spring  Byington, 

Valerie  Hobson,  Warner  Oland,  Lester  Matthews. 

8016  - THE  RAVEN - Lester  Matthews,  Irene  Ware,  Boris  Karloff, 

Bela  Lugosi. 


8084 — STONE  OF  SILVER  CREEK — Buck  Jones,  Marion  Shilling. 
— ALIAS  MARY  DOW — Sally  Eilers,  Ray  Milland,  Henry 
O’Neill. 

— FRISCO  LADY — Lyle  Talbot,  Hugh  O’Connell,  Valerie  Hob¬ 
son,  Andy  Devine,  Henry  Armetta. 

- UNCONSCIOUS — Hugh  O’Connell,  Jean  Dixon. 

— THE  GREAT  IMPERSONATION— Edmund  Lowe. 

— DIAMOND  JIM — Edward  Arnold,  Binnie  Barnes. 
—BORDER  BRIGANDS — Buck  Jones. 


Miscellaneous 

— F— THE  CYCLONE  RANGER— W— Bill  Cody,  Nena  Quar- 

taro,  Eddie  Gribbon — Will  please  action  lovers — 59m. 1  - 

March. 

— F— BIG  BOY  RIDES  AGAIN — W— Guinn  Williams,  Connie 
Bergen,  Charles  French,  Lafe  McKee — Satisfactory  western — 
57m. - 2-March. 

— F— SECRETS  OF  CHINATOWN— MD— Nick  Stuart,  Lucille 

Brown,  Raymond  Laurence,  James  Flavin — Exploitable - 55m. 

— 2-March. 

— F— THE  GHOST  RIDER — W — Rex  Lease,  Ann  Carol,  Wil¬ 
liam  Desmond,  Franklyn  Farnum,  Bobby  Nelson,  Art  Mix — 
Satisfactory — 56m. —  I  -March. 

— F — TIMBER  TERRORS - W — John  Preston,  Dynamite,  Cap¬ 
tain,  William  Desmond — Okay  for  action  fans - 49m. —  I- 

March. 

— F — THE  LOST  CITY— MD — William  "Stage”  Boyd,  Claudia 
Dell,  Ralph  Lewis — Plenty  to  sell — 74m. —  I -March.  (Also 
available  in  feature  and  serial  and  serial  form.) 

—F— WAY  OF  THE  WEST— W— Wally  Wales,  Art  Mix,  Wil¬ 
liam  Desmond,  Bill  Patton,  Myrla  Braton,  Bobby  Nelson — Sat¬ 
isfactory  western — 52m. —  1 -March. 

_F— COYOTE  TRAILS— W— Tom  Tyler,  Ben  Corbett,  Helen 
Dahl — Standard  Tyler — 60m. — 2-March. 

— F — THE  LONE  BANDIT - W — Lane  Chandler,  Doris  Brook, 

Wally  Wales — Okay  western — 59m. 

— F — RESCUE  SQUAD — AD — Ralph  Forbes,  Verna  Hillie, 
Leon  Waycoff — Fair  inde — 61m. —  1 -March. 

— F— HONG  KONG  NIGHTS — MD — Tom  Keene,  Wera  En¬ 
gels,  Warren  Hymer — Packed  with  action — 60m. —  I -March. 
—F— FEDERAL  AGENT— MD— Bill  Boyd,  Irene  Warne,  Don 
Alvarado,  George  Cooper — Average  inde  meller — 58m. — 

1 - Jan. 

— F — MILLION  DOLLAR  HAUL — AD — Tarzan,  the  dog, 

Reed  Howes,  Janet  Chandler,  William  Farnum - Usual  dog 

story - 58m. - 2-Feb. 

— F— THE  FIGHTING  PILOT— AD— Richard  Talmadge,  Ger¬ 
trude  Messinger,  Robert  Frazer - Good  action  show - 60m. — 

2- Feb. 

— F - NORTHERN  FRONTIER— AD— Kermit  Maynard,  Elea¬ 
nor  Hunt,  J.  Farrel  MacDonald,  Russel  Hopton - Okay — 58m. 

2-Feb. 

— F— HIGH  SCHOOL  GIRL - D - Cecilia  Parker,  Crane  Wil¬ 

bur,  Helen  MacKellar — Bally  opportunity — 58m. —  1-Feb. 

- GO-GET-IT-HAINES — Bill  Boyd,  Sheila  Terry,  Eleanor 

Hunt,  Leroy  Mason,  Lee  Shumway. 

—THE  CYCLONE  RANGER— Bill  Cody,  Eddie  Gribbon,  Nena 
Quartero,  Solidad  Jiminez,  Donald  Reed. 

- PALS  OF  THE  RANGE— Rex  Lease,  Frances  Wright,  George 

Cheseboro,  Yakima  Canutt. 

—KENTUCKY  BLUE  STREAK— Eddie  Nugent,  Patricia  Scott, 
Margaret  Mann,  Junior  Coghlan,  Roy  D’Arcy. 

— RACING  LUCK - Barbara  Worth,  George  Ernest,  Bill 

Boyd. 

- RANGE  WARFARE - Reb  Russell,  Lucille  Lund,  Lafe  Mc¬ 
Kee,  Wally  Wales. 

- THE  SILENT  CODE - Kane  Richmond,  Blanche  MeHaffey, 

Raymond  Wells,  J.  P.  MacGowan. 

- THE  TEXAS  RAMBLER - Bill  Cody,  Catherine  Cotter, 

Stuart  lames,  Earl  Hodgins,  Ace  Kane,  Mildred  Rogers. 
—SILENT  VALLEY— Tom  Tyler,  Nancy  Deshon. 

Foreign 

—A— IN  A  MONASTERY  GARDEN— D— John  Stuart,  Alan 
Napier,  Hugh  Williams,  Gina  Malo — Restricted — 78m. —  1- 
April. 

— A — CHAPAYEV — D — Russian  film  with  Russian  cast — For 
art  houses — 95m. —  1 -March. 

- A - BELLA  DONNA - D - Conrad  Veidt,  Mary  Ellis,  Cedric 

Hardwicke - Should  impress - 74m. —  I  -March. 

_F— DON  QUIXOTE— CL— Feodor  Chaliapin,  George 

Robey,  Sydney  Fox — Restricted - 78m. - 1-Jan. 

—A— THE  WANDERING  JEW— CL— Conrad  Veidt,  Anne 
Grey,  Dennis  Hoey — Must  be  seen — 81m. —  1-Feb. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


Apr  1*35  pg.  53 


EYES  ON  WASHINGTON 
EYES  ON  EVERY  CAPITAL 
TAXES . . .  REVENUE . . .  HOW 
. . .  WHO  . . .  WHEN  . . .  WHY 


Questions  that  every  exhibitor  is  asking  himself  .  .  . 
The  answer  can  be  found  within  the  pages  of  this  maga¬ 
zine  .  .  .  Trained  correspondents  combing  all  news 
sources,  reporting  all  developments  ...  A  Washington 
news  reservoir  that  has  been  established  more  than  a 
decade  .  .  .  Bringing  to  you  as  fast  as  is  possible  the 
actual  legislative  scene  .  .  .  On  bills,  new  legislation 
.  .  .  Contacting  exhibitor  units,  pledging  support  .  .  . 
Service  that  does  not  end  when  news  is  printed. 

In  return  for  this,  nothing  is  asked  only  the  confidence 
that  comes  from  knowing  that  its  readers  appreciate 
effort  ...  A  subscription  is  your  pledge  .  .  .  Send  it 
in  now. 


I  have  to  know  the  news  from  Washington  and  my  state 
capital.  I  want  to  keep  in  touch  with  everything 
affecting  my  business. 

Mark  down  my  subscription  for  1  year  ($2) ;  3  years 
($5). 

Name . 

Theatre . 

City  . 


Apr  1'35  b.c. 


LEAVE  IT  TO  METRO  TO  GIVE 

YOU  HEW  STAR  COMBINATIONS 

V/el  I  Boys  : 

I  have  just  seen  a  picture  of  which  not 
only  Metro  but  the  whole  business 
can  be  proud. 

It  — 

VICTOR  HERBERTS 

Naughty  Marietta 

With  a  New  Star  Combination 

NELSON  EDDY 

*  JEANETTE  MacDONALD  * 


Our  Studio  has  outdone  itself,  and  this 
picture  will  do  your  box  office  a  lot  of 
good.  It  has  Comedy,  Music,  Color, 
Names  to  sell.  And  Tm  telling  you 
it7s  terrific  I 


1233  SUMMER  STREET 
PHILADELPHIA 


BOB  LYNCH 

MUM 


VOL  17— No.  8 


PHILADELPHIA,  APRIL  15,  1935 


Price,  15  Cents 


n  this 

ssue: 


Industry  Awaits  Tax  Disposition 


A  Jay  Emanuel  Publication 


Entered  as  second-class  matter  September  11,  1924,  at  the  post  office  at  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879.  Published  Semi-Monthly  at  219  N.  Broad  St.,  Phila. 


FIRST  DIVISION 


HARRY  H.  THOMAS 
President 


EXECUTIVE  OFFICES ;  R.  K  .O.  Building,  Radio  City,  N.  Y.  EXCHANGES  EVERYWHERE 


HELD  OVER  MAYFAIR,  N.  Y, 

“Swiftest  screen  melodrama  this  column 
can  recall  I  ”  —Times 

“Best  shocker  Broadway  has  seen  in 

months.  — World-Telegram 

“Fast-moving  thriller  packed  with  action." 

— Journal 

“Holds  audience  spellbound  with  terror 

and  SUSpenSe.  — American 


Public  Enemy  No -  1  of  all  the  world! 

mam  who 
*****  too  much 

NOVA  PILBEAM  •  PETER  LORRE 
LESLIE  BANKS  •  EDNA  BEST 

DIRECTED  BV  ALFRED  HITCHCOCK 

Aprl5'35  pg.  3 

PHYSICAL  DISTRIBUTION  •  FOX  EXCHANGES  •  CANADA  REGAL  FILMS,  LTD. 


POWERFUL  PR/USE  FROM  THE  PRESS ... 


HEADS  FOR  HIGH -POINT  BOX-OFFICE 
THROUGHOUT  THE  NATION l . . . 


m 

St 


“‘Laddie9  will  go  down  in  the  history  of  the  business  as  an¬ 
other  unexpected  hit ...  It  should  be  shown  in  every  theatre, 
to  all  members  of  the  family,  on  any  day  of  the  week  . . . 
CLASS  A,  both  in  quality  and  suitability.99  —  Harrison9 s  Reports 

“Were  Gene  Stratton- Porter  alive  today,  she  would  thrill  to 
RKO  -  Radio's  picturization  of  the  famous  novel  in  which  her 
characters  are  re-created."  —Motion  Picture  Daily 

“Aimed  straight  at  the  heart. . .  with  special  sock  for  women." 

—Variety  (Daily) 

“A  box-office  knockout ...  a  far  better  picture  than  ‘Anne  of 
Green  Gables.9"  —  Hollywood  Reporter 

“The  kind  of  a  picture  whose  presentation  should  be  a  plea¬ 
sure  to  audiences."  —Motion  Picture  Herald 


GEISIE  STRATTON -PORTER'S 


with 

JOHN  BEAL 

GLORIA  STUART 

VIRGINIA  WEIDLER 

Directed  by  George  Stevens 
A  Pandro  S.  Berman  production 


One  of  the  six  best  sellers  of  all  time ...  screened 
in  all  its  sweeping  sentiment,  glorious  romance, 
and  dramatic  power .  ..A  love  story  whose  heart¬ 
warming  glory  throbs  anew  to  thrill  the  soul  of 
the  nation's  millions . 


isfHgig 

l®i 


Apr  15' 3 5  pg, 


F  •* 


'JMPSS* 

/->><» 

"'ejht  *ce/u  a  '*«***’*</  / 

<0  0/>*  **7 


/  ‘ ^cew  r  Of  fijJ1’0^ 

47  4ee  Ca«f,  7tf  v ?0^ 

/**<£.*  Dlz*°Ugty  »Ot  e°  4**£  ‘ 

//>  J,  47  '47  «0  *  %,  5  . 

/  aeoo^  efe  fe0^70^e7  ^T3® 

/  <j  °"Oa  °3«e  .  ff6A  f'O  Oe&, 

/  6eSf  "e>  'tse,  sh0u,y  a>.  / 

/. <o>  <</•>£  ».AVi 

A>>‘a  ** '  A'  ^ 


Afe 


nr5zy- 

■4  ^ 

SJ; 


H'a 


AT/ 


O/-/, 


*fc 

>4 

sCf, 

Ws 


Zr? 

’eetj 


Of? 

Cecf 


c°/*s 

*e- 


>5^?  *<• 


Aprl5'35  pg.  6 


,  e«c>et>e// 

;e*  ^ 


f°4;c°4°4^/'  *tg***y*»*i° 


Ae, 


Ct'^/Z  e/j.  ‘oe  „■*•■  it,  *  ^ec«-  '’aci-f?' 

2*J  y  V 

V(I\  *  '•e;//  V  ■ 

S  ^eif  fot  -&W® 

3$>e  A;®47  'S0^47*  >4 
47®.  2S&42S4S?  isr/ 


40  a'"- 

*tthato*>  J°b  d  4,  ®c Te&'hef!?** 

;%£•&>«.'?£? 

'-'•is$.'i>^r 

**4  W£«<47 

■  "Of  „  f'Of. 


w' 


a 


"ONE  OF  THE  BEST  INDE¬ 
PENDENT  OFFERINGS  SEEN 
IN  A  LONG  TIME.  SMARTLY 
PRODUCED.  EXCEPTIONALLY 
FINE  JOB  DIRECTING." -Wy 


ftS 


Distributed  toy  F1BST  DIVISION  EXCHANGES.  Inc.  12  10  Vint-  S»r.-.-< 


Pg.  7 


THE  EDITOR'S 


PAGE 


Vol.  17,  No.  8 


April  15,  1935 


The 


Philadelphia 


On  Block  Booking 

_  IT  WASN’T  SO  LONG  AGO  that 
®  someone  suggested  to  this  department 
that  it  should  be  against  block  booking,  for 
good  business  reasons.  Questioned,  the  in¬ 
former  said  that  experience  in  England 
indicated  that  when  a  trade-show  system 
on  all  pictures  becomes  a  part  of  anti-block 
booking  idea,  advertising  of  each  individual 
picture  by  the  distributor  must  necessary 
follow.  Thus,  trade  publications  should 
grow  fat. 

That  these  columns  have  opposed  aboli¬ 
tion  of  block  bookings,  all  things  taken  into 
consideration,  is  not  news,  but  that  anyone 
might  infer  that  a  financial  betterment 
might  influence  a  change  of  attitude  is. 

Let  it  be  said  for  once  and  for  all. 

Regardless  of  any  probable  boost  in  ad¬ 
vertising  under  the  dropping  of  block  book¬ 
ing,  regardless  of  any  other  reason,  death 
of  block  booking  is  not  advocated  by  this 
publication,  not  for  personal  ideas  but  for 
the  best  interests  of  the  industry.  That 
there  should  be  a  different  kind  of  selling, 
more  freedom  for  the  exhibitor,  more  selec¬ 
tive  buying  cannot  be  denied,  but  the  anti¬ 
block  booking  bills  now  called  to  the  atten¬ 
tion  of  the  trade  will  not  be  helpful.  Think. 
Examine  what  the  consequences  would  be 
in  your  situation  if  block  booking  were 
dropped.  Let  the  majority  decide,  not 
minorities  and  professional  agitators. 


20  for  Hammons 

^  EXHIBITORS  who  feel  that  honesty, 
®  fair  play  and  high  reputation  are  de¬ 
serving  of  reward  will  have  a  good  chance 
to  prove  their  belief  in  these  principles 
when  a  special  drive  on  Educational  prod¬ 
uct  begins  May  3,  to  last  until  June  6. 

Twenty  years  ago,  Earle  Hammons  began 
Educational  Pictures,  and  although  turbu¬ 
lent  financial  conditions  of  a  few  seasons 
back  caused  his  merger  with  Fox,  Educa¬ 
tional  has  progressed  far  because  of  him. 
He  made  the  industry  short-subject  con¬ 
scious,  proved  it  was  possible  to  make  a 
consistently  good  line  of  featurettes  that 
would  serve  as  program  builders,  helped 
build  new  directors,  new  writers,  new  stars. 

There  are  many  who  condemn  drives  as 
artificial  business  boosters,  but  in  this  case 
it  is  not  so  much  a  sales  push  as  it  is  a  vote 
of  confidence  in  Earle  Hammons.  Cer¬ 
tainly,  in  the  20  years  he  has  been  with 
Educational  he  has  always  conducted  him¬ 
self  as  a  capable  executive,  good  leader  and 
above  all,  a  gentleman.  The  industry  can 
well  afford  to  be  an  Earle  Hammons 
booster.  Since  he  came  into  the  trade,  he 
has  helped  place  it  on  a  higher  plane, 
through  his  method  of  doing  business. 


Stick  to  Your  Industry 

^  A  SIGN  in  Washington’s  famous 
Occidental  Restaurant,  seen  by  thou¬ 
sands  of  the  nation’s  leaders  annually, 
bears  Stephen  Decatur’s  famous  words: 
“Our  country,  right  or  wrong.” 

It  should  be  every  industry  member  who 
should  say:  “Our  industry,  right  or  wrong'.” 

If  every  exhibitor  believed  in  such  a 
motto,  that  attitude  would  go  a  long  way 
toward  ridding  the  business  of  much  of  its 
current  difficulties. 

c iy2. 


EXHIBITOR 

Circulating  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware.  Issued  on  the  1st  and  15th 
of  each  month  by  Jay  Emanuel  Publications,  Inc.  Publishing  office,  219  North  Broad  Street,  Philadelphia. 
Branches  at  1600  Broadway,  New  York  City:  Washington,  D.  C.  Jay  Emanuel,  publisher;  Paul  J. 
Greenhalgh,  advertising  manager;  Herbert  M.  Miller,  managing  editor.  Subscription  rates:  $2  for  one 
year,  $5  for  three  years.  Single  copies,  15c  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware. 
Publishers,  also,  of  THE  NATIONAL  EXHIBITOR  of  Washington  and  THE  NEW  YORK  STATE  EXHIBITOR. 
Official  organ  of  the  Motion  Picture  Theatre  Owners  of  Eastern  Pennsylvania,  Southern  New  Jersey  and 
Delaware.  Address  all  communications  to  the  Philadelphia  office. 


Fight  Unfair  Percentage 


NOTHING  in  the  past  season  has  been  more  unfair  than 
the  growth  of  higher  percentage  pictures,  interchang¬ 
ing  of  designations,  preferred  playing  time.  So  terrific  has  been 
the  pressure  of  such  practices  in  some  sections  that  two  bills  have 
been  introduced  to  check  such  plans  legally.  Ohio’s  Waldvogel 
measure,  eliminating  preferred  playing  time,  was  the  answer  to 
some  distributors  who  think  no  amount  of  exhibitor  pressure  can 
cause  a  change  in  selling  methods.  Even  the  most  arrogant  dis¬ 
tributor  would  have  to  think  twice  if  an  avalanche  of  similar  bills 
were  tossed  into  their  laps.  Ordinarily,  most  exhibitors  refrain 
from  taking  their  troubles  outside  the  business,  into  the  courts  or 
the  legislatures.  Apparently  in  the  Ohio  case  it  was  the  only 
solution.  The  Waldvogel  bill  would  have  eliminated  preferred¬ 
playing  time,  giving  back  to  the  theatreman  some  of  the  booking 
power  that  percentage  and  the  practices  took  away  from  him. 

Percentage  price-fixing  cannot  be  handled  through  legislative 
methods.  The  only  weapon  with  which  exhibitors  can  fight  unfair 
terms  through  which  the  distributor  takes  little  or  no  chance  on 
the  average  pictures  but  gets  the  big  share  on  the  hits  is  through 
a  common  understanding  among  exhibitors  to  fight  such  unfair 
demands.  No  one  can  protest  against  fair  percentage.  It  is  the 
other  kind  which  causes  endless  arguments.  It  is  possible  for 
exhibitors  who  co-operate  to  ward  off  what  they  consider  exorbi¬ 
tant  selling  terms.  In  Chicago,  one  company  lost  thousands  of 
dollars  because  exhibitors  stuck  to  their  principles.  The  latter 
knew  if  they  gave  in  to  one  distributor,  the  others  would  demand 
the  same  terms.  Chicago  is  free  of  percentage  pictures  not  be¬ 
cause  exhibitors  refuse  to  play  percentage,  but  because  they  refuse 
to  give  preferred  playing  time.  To  distributors  and  producers, 
everywhere,  all  that  can  be  said  is:  Avoid  trouble,  be  fair. 


PRODUCTION  NO.  f7 

PRODUCTION  NO. 

PRODUCTION  NO.  "H3 

PRODUCTION  NO.  76 

TITLE:  1lot/ld!lctcc7 

title  ;  'hft rejected 

TITLE:  42 et£C&J 

Title  :  'faft tULOKfed 

STAR:  7ltf 

STAR  :  'kttMdeM 

star  :  litfMJktut 

star  ;  ’Jttt AL&cte/ 

TTPE  OP  PICTURE  'dlot/CHto* 

type  of  picture: 

TYPE  OF  PICTURE  hitium, 

type  of  picture: 

CAST: 

CAST:  M&cSS 

CAST:  'Tiff* ufat&d 

C  AST  :  'Tift' 

DIRECTOR :  hrf  M&dZd 

Director:  hrfMtiM 

director:  Jr/ 

director: 

CLASSIFICATION :  GROUP  Jb 

CLASSIFICATION:  GROUPp^ 

aASSIFICATIPN;&R0UP-3 

classification:  group 

Bit  of  dialogue  from  the  industry’s  annual  mystery  story 


PRODUCER:  Production  number  87  goes  into  the  30%  group;  Numbers  64  and 
43  go  into  the  35%  group  and  Number  56  will  be  in  the  40%  group. 


8 


Aprl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Fate  of  Proposed  10%  Industry  Tax 

Rests  with  Senate  as  Parties  Argue 


Hundreds  Attend  April  2  Hearing  at  Harrisburg — New 
Bills  Introduced — Finance  Committee  Holds  Measure — 
Allied  Crafts  Hit  Levy 

With  the  adjournment  of  the  Senate  until  April  15,  no  further  action  on  the 
industry  tax  measure  took  place.  This  week,  it  is  thought  likely  the  two  parties 
may  confab  and  get  together  on  some  plan  for  raising  revenue,  inasmuch  as  the 
need  for  relief  is  acute. 

The  fate  of  the  proposed  10%  industry  tax  measure  rests  with  the  Senate  Fin¬ 
ance  Committee  and  its  future  is  dependent  entirely  on  any  turn  taken  by  party  deals. 


Exhibitors  were  requested  by  the  MPTO, 
this  week  to  continue  bombarding  their  sena¬ 
tors  to  fight  the  10%  tax. 

Led  by  C.  Floyd  Hopkins,  Harrisburg  repre¬ 
sentative,  Wilmer  and  Vincent,  and  chairman 
of  the  Legislative  Steering  Committee,  theatre- 
men  from  all  sections  of  the  State  joined  repre¬ 
sentatives  of  other  amusements  April  2  at  a 
public  hearing  before  the  Senate  Finance  Com¬ 
mittee  in  protest  against  Gov.  George  H.  Earle’s 
proposal  to  levy  a  ten  per  cent  tax  on  admis¬ 
sions. 

Hopkins  estimated  that  more  than  300  per¬ 
sons  were  present  at  the  second  hearing,  most 
of  them  interested  in  the  fight  against  taxing 
theatregoers.  Senator  J.  McClure,  Republican, 
Delaware,  is  chairman  of  the  committee  that 
held  the  hearing. 

Walter  Vincent,  New  York,  representing  the 
Wilmer  and  Vincent  theatre  chain,  of  which 
he  is  vice-president,  was  the  first  speaker  after 
the  meeting  was  called  to  order  at  2  P.  M.  Pro¬ 
testing  in  behalf  of  motion  picture  theatre  own¬ 
ers,  Vincent  told  the  committee  that  the  experi¬ 
ence  theatre  owners  already  have  had  in  col¬ 
lecting  tax  for  the  government  convinces  him 
that  additional  taxation  will  be  resented  by 
theatregoers. 

In  answer  to  questions  asked  by  members  of 
the  Senate  committee,  Vincent  said  theatre  own¬ 
ers  would  much  prefer  to  have  a  general  sales 
tax  enacted  in  Pennsylvania  instead  of  the 
amusement  tax. 

Fred  J.  Herrington,  Pittsburgh,  secretary, 
Motion  Picture  Theatre  Operators  of  Western 
Pennsylvania,  representing  the  smaller  theatre 
owners,  asserted  enactment  of  the  amusement 
tax  “would  drive  the  little  fellows  from  places 
of  amusement  with  a  consequent  loss  in  busi¬ 
ness  for  amusement  operators.” 

Dr.  Leonard  P.  Fox,  research  director,  State 
Chamber  of  Commerce,  pointed  out  that  impo¬ 
sition  of  the  tax  would  cut  theatre  patronage, 
thereby  reducing  business  income  which  would 
result  in  lower  real  estate  values  and  consequent 
loss  of  tax  return  to  local  government  units. 

David  Barrist,  Philadelphia  theatre  owner, 
pleaded,  “We  can’t  carry  the  load  without 
cracking,”  and  referred  to  theatres  as  “a  neces¬ 
sity  rather  than  a  luxury.” 

N.  R.  Dutton,  Philadelphia,  member,  Local 
Union  No.  307,  Moving  Picture  Machine  Oper¬ 
ators,  represented  a  large  delegation  of  opera¬ 
tors  present  in  adding  his  plea  against  enact¬ 
ment  of  the  tax. 

The  largest  delegation  of  motion  picture  men 
present  came  in  five  large  buses  from  Philadel¬ 
phia. 

Following  the  pleas  of  the  theatremen,  pro¬ 
tests  against  the  tax  were  made  by  William  T. 
Corbin,  Pittsburgh,  who  opposed  taxing  edu¬ 


cational  and  athletic  activities ;  Robert  L.  Plarr, 
Allentown,  representing  amusement  parks,  and 
Henry  E.  Wertz,  representing  bowling  alleys. 

Representatives  of  Philadelphia  and  Pitts¬ 
burgh  baseball  clubs  told  the  committee  that 
the  tax  would  curtail  seriously  attendance  at 
their  parks. 

Chairman  Hopkins,  of  the  theatremen’s  Leg¬ 
islative  Steering  Committee,  met  with  a  dozen 
owners  of  theatres  at  the  Penn-Harris  Hotel 
on  the  night  preceding  the  public  hearing  to 
plan  their  attack  on  the  amusement  tax  the 
following  day. 

Following  presentation  in  the  Pennsylvania 
House  of  Representatives  April  3  of  a  resolu¬ 
tion  sponsored  by  Assemblyman  Morton  Wit- 
kin,  Republican,  Philadelphia,  a  committee  on 
the  part  of  the  House  was  named  by  Speaker 
Wilson  G.  Sarig,  Democrat,  Berks,  to  study 
pending  tax  abatement  legislation  with  a  simi¬ 
lar  committee  of  the  Senate  with  a  view  to 
drafting  one  measure  suitable  to  both  branches. 

Another  bill  aimed  at  liberalization  of  the 
Blue  Laws  of  1794  was  introduced  April  9,  in 
the  Pennsylvania  House  of  Representatives  by 
Assemblyman  Frank  J.  Zappala,  Democrat 
Pittsburgh.  Measure  would  permit  the  playing 
of  polo  in  Sundays  between  2  and  7  P.  M. 

Adjournment  of  the  1935  session  of  the 
Legislature  by  the  middle  of  next  month  was 
seen,  April  9,  by  Republican  Senate  Floor 
Leader  Clarence  J.  Buckman,  Bucks,  as  a  “dis¬ 
tinct  possibility.” 

Pennsylvania  legislators  continued  during  the 
session  starting  April  1  to  introduce  bills  that 
would  affect  theatremen.  Two  new  measures, 
numbers  1867  and  1888,  were  introduced  in  the 
House,  April  1,  and  one  bill,  number  784,  was 
introduced  April  3,  in  the  Senate. 

The  new  measures  relate  to  bowling  on  Sun¬ 
days,  manufacture  of  stench  bombs  and  sneez¬ 
ing  and  itching  powder  and  conferring  certain 
powers  and  duties  on  the  Electrical  Bureau  in 
connection  with  the  erection,  alteration,  demoli- 
demolition  and  inspection  of  buildings  and  other 
structures. 

Senator  Max  Aron,  Republican,  Philadelphia, 
introduced  Senate  Bill  No.  784,  which  is  an  act 
to  amend  sections  of  an  act  approved  May  1, 
1929,  which  created  a  Bureau  of  Building  In¬ 
spection  and  regulated  the  “erection,  enlarge¬ 
ment,  alteration,  repair,  moving,  removal, 
demolition  and  inspection  of  buildings  and  other 
structures  .  .  .  and  use  of  party  walls.” 

The  Aaron  amendments  would  confer  “certain  duties 
on  electrical  bureau,  and  the  chief  thereof,  and”  require 
“the  approval  of  said  bureau  to  certain  electrical 
installations.” 

Section  4102  of  the  old  act  is  amended  to  read: 
“Drawing’s.  Before  proceeding  with  the  erection  or 
alteration  of  any  building  to  be  used  for  theatrical  or 


Senate  Finance  Members 


Here  are  the  members  of  the  Senate 
Finance  Committee,  whom  exhibitors 
must  contact  to  protest  against  pending 
industry  tax  bills: 

Max  Aaron,  5th  District,  Philadel¬ 
phia,  George  Woodward,  6th  District, 
Philadelphia;  John  J.  McClure,  9th  Dis¬ 
trict,  Delaware  County,  Chester;  Clar¬ 
ence  J.  Buckman,  10th  District,  Bucks 
County,  Langhorne;  John  G.  Homsher, 
13th  District,  Lancaster  County,  Stras- 
burg;  Harvey  Huffman,  14th  District, 
Carbon,  Pike  and  Wayne  Counties, 
Stroudsburg;  Henry  J.  Pierson,  17th  Dis¬ 
trict,  Lebanon  and  Lancaster  Counties, 
Lititz;  Warren  R.  Roberts,  18th  Dis¬ 
trict,  Northampton  County,  Bethlehem; 
John  W.  Howell,  22nd  District,  Lacka¬ 
wanna  County,  Scranton;  Frederic  T. 
Gelder,  23rd  District,  Bradford,  Sus¬ 
quehanna,  Wyoming  Counties,  Forrest 
City;  Charles  W.  Sones,  24th  District, 
Columbia,  Montour,  Lycoming,  Sullivan 
Counties,  Williamsport;  G.  Mason  Ow- 
lett,  25th  District,  McKean,  Potter, 
Tioga  Counties,  Wellsboro;  Charles  H. 
Ealy,  36th  District,  Bedford,  Fulton, 
Somerset  Counties,  Somerset;  William 
H.  Clark,  19th  District,  Chester  County, 
West  Chester;  Peter  Graff,  41st  Dis¬ 
trict,  Armstrong  and  Butler  Counties, 
Worthington. 


operatic  purposes  the  owner  or  his  agents  shall  submit 
for  the  approval  to  the  chief  of  the  bureau  of  building 
inspection  detailed  drawings  showing  the  size  of  the 
auditorium,  balconies,  galleries,  foyers,  lobby  boxes, 
loges,  courts,  passage  corridors  and  stairs,  size,  loca¬ 
tion  and  number  of  exits,  the  number,  width  and  length 
of  all  aisles,  the  number  and  width  of  all  seats  with 
the  distance  between  rows,  back  to  back,  and  their 
arrangement,  complete  details  of  the  curtain  and  its 
lifting  mechanism.  Such  owner  or  his  agent  shall  also 
submit  to  both  the  chief  of  the  bureau  of  building 
inspection  and  the  chief  of  the  bureau  of  fire  for  their 
approval  detailed  drawings  showing  the  location  of 
the  standpipes  and  the  size  and  number  thereof,  the 
number  and  character  of  the  hose  outlets,  the  location, 
size  and  arrangement  of  piping,  the  location  and  spac¬ 
ing  of  sprinklers,  valves,  alarms  and  fire  department 
couplings  and  the  character  of  interior  water  supply 
from  tank  or  city  main.  Such  owner  or  his  agent  shall 
also  submit  to  the  chief  of  the  electrical  bureau  for  his 
approval  detailed  drawings  showing  the  entire  electrical 
installation  together  with  the  specifications  covering  the 
same. 

Section  4103  would  be  amended  to  read:  “No  build¬ 
ing  .  .  .  shall  be  open  to  the  public  for  theatrical  or 

operatic  purposes,  or  for  public  entertainment  of  any 
kind  until  the  bureau  of  building  inspection,  the 

electrical  Bureau,  the  bureau  of  fire  and  the  fire  marshal, 
respectively,  shall  have  approved  the  same  in  writing 

Section  4126  is  amended  to  read:  “Every  building 
.  shall  be  lighted  throughout  by  an  approved 
system  of  incandescent  lights  subject  to  the  approval  of 
the  electrical  bureau  ” 

“All  stage  lights  shall  be  installed  according  to  the 
best  known  methods  and  subject  to  the  approval  of 
the  (bureau  of  fire)  electrical  bureau 

“The  entire  liglrting  system  shall  be  in  charge  of  and 
under  the  control  of  the  electrical  bureau 

“No  building  .  .  -  shall  be  open  to  the  public  for 
the  exhibition  until  the  bureau  of  building  inspec¬ 

tion,  the  electrical  bureau  .  .  shall  have  approved  the 
same  in  writing  .  .  .  ” 

Section  4203  would  be  amended  to  read:  “Drawings. 
Before  proceeding  with  the  erection  or  alteration  of  any 
building  to  be  used  for  the  exhibition  of  motion  pic¬ 
tures  the  owner  or  his  agents  shall  submit  for  approval 
to  the  chief  drawings  .  The  owner  or  his  agents 

shall  also  submit  to  the  chief  of  the  electrical  bureau 
for  his  approval  detailed  drawings  showing  the  entire 
electrical  installation  together  with  the  specifications 
covering  the  same.” 


THE  PHILADELPHIA  EXHIBITOR 


Aprl5'35 


9 


MPTO  Takes  Steps  to  Protect  Members 
Against  Local  Price  Slashing  Effects 


Organization  Raps  Weekly  Shorts  Payment  Plan,  Seeks 
Code  Changes — Doylestown-Wodock-Columbia  Situa¬ 
tion  Discussed 


Protest  against  price  slashing,  weekly  shorts  payment  plan  and  review  of  the 
state  legislative  situation  headed  matters  taken  up  by  the  MPTO  of  Eastern  Penn¬ 
sylvania,  Southern  New  Jersey  and  Delaware,  Inc.,  at  its  April  5  meeting  at  the 
Broad  wood  Hotel. 


Rival  Picketing  Reaches 
Camden  as  Unions  Tiff 

New  York  City  Tactics 

Across  the  River 

Camden  theatres  have  been  witnessing 
a  rival  picketing  war. 

Members  of  an  operators  union  have  been 
picketing  various  Stanley  houses  for  many  days, 
alleging  unfairness  to  union  labor.  Point  of  it 
is  that  S-W  houses  use  union  labor  but  not  affil¬ 
iated  with  that  union. 

The  tiffling  reached  a  peak  when  one  man¬ 
ager  claimed  his  house  was  being  ignored, 
whereas  one  theatre  was  picketed  by  four,  his 
was  being  paraded  hv  only  two.  The  manager 
wanted  to  know  why  he  couldn’t  have  four. 


Jones  with  ERPI 

Patchen  "Pat"  Jones  is  the  new  district  sup¬ 
erintendent  for  F.RPI  in  the  local  territory.  He 
replaces  R.  E.  Meeker,  who  resigned. 

Jones  has  been  30  years  with  Western  Elec¬ 
tric,  in  South  America  and  other  spots,  and  7 
years  with  ERPI.  He  will  make  his  head¬ 
quarters  here  and  have  charge  of  the  whole 
state.  Jones  expected  ERPI  to  operate  more 
efficiently  under  the  new  set-up,  with  an  even 
better  service  for  exhibitors. 


Session  was  attended  by  many  and  resulted  in 
action  on  many  problems. 

Highlights  were: 

1.  Determination  that  the  code  should  not  be 
eliminated,  but  that  changes  should  be  made  to 
give  equal  advantage  to  all.  A  committee  was 
appointed  for  purpose  of  study. 

2.  Indication  that  price  slashes  which  result 
in  houses  cutting  attempting  to  keep  their  clear¬ 
ances  would  be  fought,  with  cases  to  be  taken 
to  the  Code  Authority.  MPTO  felt  that  mem¬ 
bers  should  be  protected  against  cut  admissions. 

3.  Strong  protest  against  the  weekly  payment 
plan  for  short  subjects  now  proposed  by  Para¬ 
mount  or  any  company.  Members  were  in¬ 
structed  not  to  sign  any  contracts  for  the  new 
season  with  any  such  plan  in  them. 

4.  Discussion  of  the  legislative  situation,  with 
reports  on  all  angles  of  the  situation.  Mem¬ 
bers  were  told  to  keep  protesting  against  the 
measure.  At  present,  the  bill  is  in  Senate 
committee. 

5.  Discussion  of  the  Columbia-Doylestown 
situation,  with  the  MPTO  taking  action.  J.  A. 
Wodock,  Strand  Theatre,  Doylestown,  brought 
to  the  attention  of  the  meeting  letters  which 
had  been  sent  out  by  Columbia  to  people  in 
Doylestown,  pointing  out  that  Wodock  would 
not  buy  Columbia  product  and  called  upon 
recipients  of  the  letters  to  ask  that  he  show 
Columbia  product.  The  organization  went  on 
record  as  stamping  such  practice  unfair  and 
adopted  a  resolution,  rapping  the  method.  It 
was  resolved  to  use  newspaper  space  to  ac¬ 
quaint  the  public  of  the  alleged  unfair  attitude 
that  Columbia  is  taking  in  the  matter.  A  let¬ 
ter  was  sent  to  Columbia,  drafted  and  approved. 


Paramount  Rumored  In 


With  the  reorganization  of  Paramount 
now  very  close,  it  is  reported  that  the 
local  Skouras  operated  quartet  of  the¬ 
atres  will  be  taken  over  by  Paramount, 
with  a  satisfactory  deal  for  both  sides. 
The  new  setup  would  probably  not  be¬ 
come  operative  until  the  new  season. 

Compromise  Reached 
in  Local  Sign  Battle 

20  Inch  Space  Allowed  for  Two 
Chestnut  St.  Advertising  Lines 

The  long'  fight  between  theatremen  and 
Chestnut  Street  merchants  resulted  in  a 
compromise. 

Chestnut  Street  Association  won  its  long  fight 
to  regulate  theatre  advertising  on  that  street. 
Victory  was  declared  formally  in  City  Council 
chambers,  last  week,  when  an  amendment  sought 
by  the  Chestnut  Street  merchants  was  made  to 
the  street  advertising  code. 

Amendment,  offered  by  Councilman  Harry 
Trainer,  limited  signs  on  theatre  marquees  to 
two  lines  of  advertising,  both  to  occupy  a  space 
not  more  than  20  inches  high. 

Without  the  amendment  the  bill  would  permit 
a  sign  space  on  the  theatre  marquees  30  inches 
high.  Merchants  contended  at  public  hearings 
that  this  was  too  large  and  argued  for  a  20- 
inch  space. 

Theatre  interests  declared  a  20-inch  limit 
would  make  the  sign  too  small  and  would  have 
little  advertising  value. 

Thomas  Wriggins,  Sr.,  of  B.  F.  Dewees,  one 
of  the  leaders  in  the  fight  on  theatre  advertis¬ 
ing,  said  originally  the  merchants  had  argued 
for  only  one  line  of  advertising  but  finally  com¬ 
promised  on  two. 


Philadelphia  Forum  Meets 

Last  meeting  of  the  Philadelphia  Motion  Pic¬ 
ture  Forum  held  at  the  Warwick  Hotel  pre¬ 
sented  to  members  and  guests  Harold  Hendee, 
director  of  research  for  RKO-Radio.  Hendee 
chose  as  his  topic,  “Authenticating  the  Movies.” 
Third  in  the  series  of  "How  to  Judge  Motion 
Pictures”  was  given  by  Frank  McNamee,  man¬ 
ager,  RKO,  who  gave  the  distributor’s  view¬ 
point  in  viewing  and  evaluating  films.  Value 
of  the  motion  picture  to  science  and  industry 
was  related  by  Henry  Harris,  Franklin 
Museum. 


New  Forum  Service 

A  new  service,  recently  inaugurated  by  the 
Forum  for  the  use  of  its  members  and  inter¬ 
ested  public,  is  the  issuing  of  a  monthly  list  of 
outstanding  films  together  with  the  theatre  at 
which  they  will  appear.  Plans  are  under  way 
for  a  separate  section  listing  films  of  unus¬ 
ual  merit  not  yet  released.  Any  company  can 
contact  Mrs.  Benjamin  Loeb,  Warwick  Hotel. 


Block  Booking  Discussion 

Civic  Club,  49th  Ward,  Mrs.  F.  C.  Kirn, 
chairman,  held  its  annual  meeting  last  week. 
Mrs.  Morey  V.  Kerns  spoke  on  "Block  Book¬ 
ing  and  Blind  Selling  in  the  Motion  Picture 
Industry.” 


Germantown  Women’s  Club  Meets 

Germantown  Women's  Club  had  a  special 
screening,  April  11,  and  followed  it  with  a 
forum  on  the  movies.  Among  the  speakers 
was  Jay  Emanuel,  publisher,  The  Exhibitor, 
who  spoke  on  "The  Exhibitor  and  His  Patron.” 


“Evening  Ledger”  on  Chestnut  Street  Signs 


SIGNS  ON  CHESTNUT  STREET 

Chestnut  Street  merchants  are  satisfied  with  the  present  Sign  Ordinance  con¬ 
trolling  overhead  and  other  signs.  City  Council,  however,  is  almost  persuaded  that 
an  exception  should  be  made  for  playhouses  and  that  theatres  might  be  allowed  to 
use  overhanging  signs  giving  not  only  the  name  of  the  theatre  but  also  announcing 
the  name  of  the  show  and  the  star. 

The  merchants  concede,  as  a  special  privilege  to  the  theatres,  an  overhead  sign 
or  marquee,  bearing  the  name  of  the  playhouse.  They  do  not  concede  that  the 
names  of  the  star  and  the  show  may  also  appear.  In  this  they  are  right.  If  the 
merchants  hung  Chestnut  Street  with  advertising  for  their  “attractions,”  for  their 
goods,  the  effect  would  be  rather  dreadful. 

Actually,  the  merchants  and  the  theatres  have  a  mutual  interest  in  Chestnut 
Street.  Showhouses  must  stay  in  or  near  the  shopping  center.  It  is  to  the  advan¬ 
tage  of  both  to  maintain  the  street  as  a  fine  and  dignified  street  of  stores  and  shops. 
This  can  be  done  only  by  rigid  control  of  overhead  displays  and  overhanging  signs. 


10 


Aprl5’35 


THE  PHILADELPHIA  EXHIBITOR 


Admission  Slashes,  Gift  Practice  Spread, 
Pass  Deluge  Growing  in  Local  Territory 


Survey  Indicates  Theatremen  Are  Turning  to  Many  Ideas 
— Run  of  Mill  Pictures,  Keen  Competition  Reasons — 
Prize  Nights,  Too 


Survey  of  the  local  territory  reveals  th 
concerns  gift  distribution,  pass  deluge,  pay 

Reasons  given  fcr  the  turn  of  events  are  the 
run  of  the  mill  pictures  and  cheaper  buying 
power  of  neighborhoods  in  which  theatres 
operate. 

Some  theatres  have  as  high  as  four  double 
features  a  week,  with  premiums  each  night. 
Others  give  away  premiums  many  nights  a 
week.  Some  flood  the  district  with  5-10  cent 
passes.  Still  others  cut  prices,  attempting  to 
attract  trade  that  way. 

Generally,  pictures  are  coming  along  better, 
as  compared  to  a  few  years  ago,  but  the  stand¬ 
outs  are  few  with  the  result  that  theatremen 
are  turning  to  other  means  to  attract  trade. 

In  some  spots,  money  nights,  whereby  cash 
or  envelopes  containing  sums  are  given,  are 
spreading. 

Most  of  the  practices  used  are  not  in  viola¬ 
tion  of  the  code,  but  in  a  few  cases,  code  pro¬ 
tests  are  bound  to  result.  No  one  is  attempting 
to  predict  to  what  the  present  situation  will 
lead,  but  the  situation  as  is  without  duplica¬ 
tion  in  the  territory’s  history. 

Theatres  Affected  by 
Liability  Rate  Change 

Standard  Charge  Now  Shifts  to 
Per  100  Ticket  Basis 


at  theatres  are  reaching  a  new  peak  as 
nights,  price  cutting. 


Woodward  Tours 

Walt  Woodward,  southeastern  division  sales 
manager,  ERPI,  is  touring  the  territory,  wind¬ 
ing  up  with  the  May  Allied  convention. 


ERPI  Wires 

Recent  wide  range  ERPI  installations  in¬ 
clude  the  Fourth  Street  Theatre,  Easton;  Cas¬ 
ino,  Castle  Theatres,  here ;  Music  Hall,  Lans- 
dale ;  Imperial  Theatre,  Kulpmont ;  Victoria, 
Mahoney  City,  Shamokin ;  State  Theatre,  Mt. 
Carmel;  Victoria  Theatre,  Mays  Landing,  N. 
J. ;  Moorlyn  Theatre,  Ocean  City,  N.  J. 


Heard  In ' 


C 


ROSSTOWN 

Cohen  Goes 
to  Bordentown 


Exhibitors  of  the  territory  have  been 
advised  of  a  change  in  theatre  liability 
rates,  effective  April  8. 

The  former  rate  of  20  cents  per  seat  annually 
has  been  changed  to  one  of  6  cents  per  100 
tickets  sold. 

The  change  has  been  made  by  the  National 
Board  of  Casualty  and  Surety  Underwriters 
and  affects  all  theatres  in  Philadelphia  and 
Pittsburgh.  All  other  theatres  will  pay  at  the 
rate  of  5  cents  per  100  tickets  sold. 

Theatremen  are  advised  to  contact  their  in¬ 
surance  representatives.  The  offices  of  Israel 
Grossman,  400  Drexel  Building,  Philadelphia, 
will  be  pleased  to  give  complete  information  to 
anyone  interested. 


Manager  Sid  Stanley,  Fay’s,  and  chief  insult¬ 
ing  engineer  Norman  Jeffries,  expect  to 
break  all  records  during  the  Easter  period. 
At  present  they  are  working  something  to 
rival  "The  Girl  in  the  Golden  Cage,"  which 
Engineer  Jeffries  says  will  be  an  eyeful,  as 
usual. 

Samuel  Resnick,  Douglas  Theatre,  has  in¬ 
stalled  new  Photophone  High  Fidelity. 

Carles  Glett,  a  member  of  the  production 
staff  of  Audio  Productions,  leaves  shortly 
for  a  transcontinental  trip  which  will  take 
him  into  most  of  the  best  known  scenic 
spots  of  the  United  States. 

Albert  M.  Cohen  is  editor  in  chief  of  the 
Wynnefield  "Booster  ”,  a  weekly.  He  is 
also  vice-president  of  the  Wynnefield 
Boosters.  Beautifying  the  neighborhood  is 
one  of  the  keynotes  of  his  editorial  policy. 

M.  B.  Comerford,  Comerford  exec,  was  ill 
with  a  touch  of  ptomaine  poison.  M.  E. 
Comerford  is  coming  along  well  in  Wash¬ 
ington. 

Morris  Wax,  veteran  theatre  operator,  is 
sporting  a  new  car.  The  old  one  was 
damaged  in  an  accident. 

Barney  Cohen  is  now  managing  the  Fox  The¬ 
atre,  Bordentown,  N.  J.,  for  Atlantic  The¬ 
atres,  Inc. 

Mayfair  Theatre  was  robbed  recently.  $120 
in  cash  was  taken,  two  big  meat  platters 
and  a  china  dinner  set  untouched. 

Max  M.  Korr  is  operating  the  Earle  Theatre, 
Allentown. 

John  J.  O’Brien,  manager,  Allegheny  The¬ 
atre,  won  a  sizeable  check  in  the  recent 
S-W  drive,  and  to  show  his  appreciation  to 
the  staff,  blew  the  gang  to  a  chicken  din¬ 
ner  at  the  Circu  Garden,  April  I  .  A  floor 
show  was  presented.  At  the  party  were 
O’Brien,  Francis  E.  Ludlow,  Edna  King, 
Vernon  Newberger,  Emil  Prigge,  Mary 
Shaw,  Percy  Chapman,  Sara  Galligan,  Ray 
Connor,  David  Cohen,  Francis  Coyle, 
Joseph  Shevland,  Kathryn  Wyderka,  John 


Rabbi  Reports  on  Films 

Rabbi  William  H.  Fineshriber  recently 
made  public  his  report  on  the  social  and 
moral  problems  presented  by  the  motion 
picture  industry.  His  report  called  for 
a  militant  public  opinion  to  insure  the 
preservation  of  artistic  and  social  gains 
which  he  said  had  become  evident  in 
the  movies  and  to  encourage  the  indus¬ 
try  to  make  continued  advances. 

The  Central  Conference  of  American 
Rabbis  last  year  appointed  Dr.  Fine¬ 
shriber  to  study  the  social  and  moral 
problems  presented  by  the  movies. 

Dr.  Fineshriber  listed  the  problem  of 
film  betterment  from  the  social  stand¬ 
point  as  fourfold,  namely: 

“Better  pictures  must  be  made. 
Higher  standards  of  appreciation  must 
be  developed  for  pictures  of  the  better 
kind.  Public  leadership  must  support 
the  honest  efforts  of  the  industry  to 
produce  honest  entertainment.  And 
films  that  disregard  the  accepted  stand¬ 
ards  of  decency  and  of  wholesome  pop¬ 
ular  appeal  must  be  driven  from  the 


Samms,  Warren  Smith,  all  part  of  the  staff. 
A  sple  ndid  time  was  had  by  all. 

Fddie  (S-W)  Capner  has  been  ill. 

Ray  Schwartz  has  taken  back  the  Susque¬ 
hanna  Theatre.  He  had  it  a  while  back. 

H  erman  Coane,  upstate  exhibitor,  was  in  an 
auto  accident  here,  was  scratched  a  bit, 
managed  to  wrap  his  car  around  a  pole, 
accompanied  by  another  car. 

Dan  Katlin  now  has  the  Music  Hall,  Lans- 
dale,  A  change  of  name  is  expected. 

When  a  woman  had  an  accident  in  Fay’s  The¬ 
atre,  April,  1932,  it  meant  a  court  verdict 
for  her  of  $2,500  in  April,  1935.  Frank 
Fogel  was  her  attorney. 


Twenty  Years  Ago  in  Philadelphia 


Exhibitors’  Booking  Offices,  Inc.,  was  formed 
in  Philadelphia,  with  following  officers: 
Samuel  Wheeler,  president;  William  T. 
Delmat,  vice-president;  William  J.  Walsh, 
treasurer. 

Arcadia  Theatre  was  being  built  on  Chest¬ 
nut  Street  east  of  I  6th. 

William  Metz,  treasurer,  William  Penn  The¬ 
atre,  had  his  home  robbed  of  jewelry 
worth  $250. 

J.  Ridgeway  was  appointed  manager  of  the 
newly  opened  theatre  at  Front  Street  and 
Allegheny  Avenue. 


Record  Critic  Again  Provides  New  Note 


Elsie  Finn,  Philadelphia  “Record”  critic,  whose  occasional  comments  on  films 
strike  a  new  note,  struck  out  in  a  new  direction  recently  when  she  reviewed 
“Mississippi.”  Elsie  praised  the  film  and  wound  up  by  also  commenting  highly  on 
the  comedy  of  Molasses  and  January.  Those  who  see  the  picture  will  wonder  if 
Elsie  saw  a  different  version  as  Molasses  and  January  aren’t  in  the  show.  Perhaps 
this  is  one  of  the  reasons  why  clubwomen  and  neighborhood  folk  think  neighbor¬ 
hood  houses  cut  films  down  after  the  first  runs  finish  them. 


READ  BY  A  MILLION  IN  BOOK  FORM ! 


1776  BROADWAY 
CABLE  ” 1EVPIC" 


A  PRODUCTION  OF 

MASCOT  PICTURES  CORPORATION 

NAT  LEVINE.  Pres. 


NEW  YORK  CITY 
NEW  YORK 


Distributed  by  GOLD  MEDAL  FILM  COMPANY  Vine  Street 

Aprl5’35  pec.  1 


12 


Aprl5'35 


THE  PHILADELPHIA  EXHIBITOR 


MPTOA  Aims  at  Pettingill  Block  Booking 
Bill;  Says  Film  Costs  Would  Be  Increased 


AROUND  THE  TOWN 

WITH 

LOU  SCHWERIN 


Dropping  of  Compulsory  Group  Selling  Seen  Disastrous 
— President  Kuykendall  Predicts  Non-Theatrical  Com¬ 
petition  Increase 

The  Motion  Picture  Theatre  Owners  of  America,  as  is  generally  expected,  is 
opposed  to  the  Pettingill  bill  abolishing  compulsory  block  booking. 

Thus  stated  President  Ed  Kuykendall  in  a 
bombast  released  last  weekend.  The  bill,  ac¬ 
cording  to  Kuykendall,  would  increase  film 
costs,  result  in  more  non-theatrical  competition, 
hurt  exhibitors,  force  increase  in  film  rentals 
and  result  in  too  much  interference  into  the 
industry. 

Kuykendall  rapped  the  measure  aplenty,  and 
indicated  that  the  organization  would  continue 
to  fight  the  bill.  A  20 %  cancellation  privi-  Artie  Cohn,  without  doubt,  has  the  cleverest 
lege  would  help  defeat  such  a  menace,  he  said.  and  most  original  program  this  column 

Allied  has  already  indicated  it  favors  the  has  seen.  Artie  is  also  out  to  cop  the 

|3j]j  honors  during  Managers’  Week,  with  many 

fine  tie-ups  including  an  amateur  nite, 
mystery  man  in  person,  etc. 

Hunt’s  Theatre  Co.  will  not  build  on  King’s 
Highway  west  of  White  Horse  Pike,  N.  J. 
Grange  sports  the  cutest  of  cute  in  the  box- 
office,  Miss  Adelaide  Baxter. 

Frank  Ackley,  Carman,  has  been  putting  all 
new  billboards  around  his  place. 

Paul  Alley,  former  manager,  Germantown,  is 
now  with  Metro  News,  wi  th  Edwin  C.  Hill. 
Abe  Sunberg,  formerly  Uptown,  St.  Paul, 
Minneapolis,  will  take  Alley’s  place. 
Evelyn  Majoris  on  a  leave  of  absence  from 
the  Germantown  box-office  will  be  blessed- 
eventing  in  May. 

Lee  Klein,  Colonial,  had  a  detachment  of 
marines,  several  army  trucks  and  a  forty 
piece  band  parade  in  front  of  the  theatre 
when  he  was  playing  "Devil  Dogs  of  the 
Air.” 

Lou  Siegel,  with  Warner,  in  New  York,  takes 
Dave  Titleman’s  place  at  the  Grange  when 
Dave  takes  over  his  new  duties  as  assistant 
at  the  Bromley. 

Stan  Benford,  Orpheum,  had  a  capacity 
house  the  opening  night  of  "Ruggles  of 
Red  Gap."  This  was  unusual  as  the  open¬ 
ing  night  was  also  the  first  night  of  the 
rain  storm  that  hit  Philly. 

Henry  Ettinge,  Germantown,  recently  an- 


WILKES-BARRE 


Tenth  anniversary  of  the  opening  of  the 
Comerford  house  in  Kingston  was  the 
occasion  for  a  testimonial  dinner  to 
George  B.  Bittinger,  manager,  by  the 
Kingston  Business  Men’s  Association.  M. 
J.  O’Toole  conveyed  the  best  wishes  of  M. 
E.  Comerford.  He  said  that  it  was  his 
chief’s  desire  not  only  to  provide  enter¬ 
tainment  but  to  advance  community  pro¬ 
jects.  William  Culkins,  former  newspaper¬ 
man  and  commissioner  of  railways  in  Cin¬ 
cinnati,  discussed  civic  enterprise.  Dr. 
L.  L.  Sprague,  president,  Wyoming  Semi¬ 
nary  and  one  of  the  community’s  outstand¬ 
ing  citizens,  paid  tribute  to  the  Kingston 
theatre.  Gene  Lazarus,  president,  asso¬ 
ciation,  was  toastmaster.  Manager  Bittin¬ 
ger  cut  the  birthday  cake,  supplied  by 
caterer,  Sam  Boyd.  Phil  Cusick,  organist, 
Kingston,  was  at  the  piano.  Carlton  Chap¬ 
in  led  the  group  singing  and  Buddy  Shone 
contributed  a  number.  Leon  Maxfield  en¬ 
tertained  with  magic. 

Wilkes-Barre  city  council  has  ordered  printed 
the  ordinance,  regulating  motion  picture 
projection.  It  calls  for  the  registration 
of  "all  persons  who  publicly  operate 
motion  picture  projectors,  using  only  slow 
burning  film,  regulating  the  type  of  pro¬ 
jector,  the  place  of  exhibition  with  respect 
to  danger  from  fire  and  panic  and  fixing 
a  penalty  for  violation  thereof.” 

Boston  Store  staged  a  fashion  show  at  the 
Capitol  Theatre  in  connection  with  "Ro¬ 
berta.” 

With  the  Durkee  back  under  its  original  man¬ 
agement,  Fred  Hermann  is  able  to  con¬ 
centrate  more  on  his  bills  at  the  Capitol. 

P.  M.  Margie,  manager,  American,  Pittston, 
had  visitors  last  week.  One  of  them  took 
his  automobile.  It  was  recovered  by 
police. 

Paul  Tigue,  manager,  Roman,  Pittston,  had 
better  luck.  He  received  a  sweepstake 
consolation  prize  of  $500. 

Art  Mix  in  person  was  the  attraction  at  the 
Strand  for  three  days. 

Gum  was  the  extra  attraction  at  the  kiddie 
matinee  at  the  Orpheum,  Saturday  morn¬ 
ing. 


New  Portable  PA 

A  new  portable  public  address  and 
sound  re-enforcement  system  for  moder¬ 
ate  sized  public  places,  compactly  self- 
contained  in  a  carrying-case  and  weigh¬ 
ing  only  2814  pounds  has  been  intro¬ 
duced  by  the  RCA  Victor  Commercial 
Sound  Sales  department. 

This  unusually  adaptable  unit,  which 
anyone  can  put  into  operation  in  less 
than  a  minute,  is  particularly  suited  to 
the  steadily  growing  market  for  an  in¬ 
expensive,  though  efficient  portable 
sound  system  for  such  applications  as 
window  demonstrations  in  dealers’ 
stores,  counter-to-kitchen  restaurant 
call  systems,  and  for  local  fairs  and 
carnivals.  The  new  sound  system,  is  to 
be  known  as  Model  PG63-B,  and  will  be 
made  available  to  radio  and  electrical 
supply  dealers  and  service  organizations 
through  the  regular  RCA  Victor  dis¬ 
tributors,  and  in  some  cities  through 
RCA  Victor  Commercial  Sound  dis¬ 
tributors  as  well.  Standardization  of 
parts  and  ingenious  design  has  enabled 
RCA  Victor  engineers  to  achieve  a  new 
standard  of  performance  for  small  port¬ 
able  public  address  units,  at  a  list  price 
of  $79.50,  complete. 


nounced  his  engagement  to  Miss  Dorothy 
Lamond. 

Stahlman,  Logan,  takes  the  cake  for  the 
friendliest  smile. 

“Sweet  Music”  will  be  the  feature  at  the 
opening  of  the  Bromley,  April  20.  All 
the  usual  bally  and  fanfare  will  go  with 
the  opening  of  theatre,  kleig  lights,  etc. 

Abe  Greenwald,  projectionist,  Germantown, 
won  his  bet  from  Elleanor  Tanner,  cashier, 
and  the  two  went  supping  on  Miss  Tanner. 
Supper  was  a  chow  mein  dinner. 

Elarle  Theatre  is  going  great  with  its  Nite- 
Club  Nite,  Wednesday  evenings.  Max  Kup- 
erstein  is  also  lining  up  a  great  campaign. 


SUNSET  RANGE. 
Hoot  Gibson, 
Mary  Doran  and 
others  may  be 
seen  in  the  First 
Division  produc¬ 
tion,  recently  re¬ 
leased. 


•  •  •  time  to 
clean-up  and 
brighten-up/ 

•  •  •  time  to 
rej  uvenate 
and  renew  the 
appearance  of 
your  theatre/ 


YOU'LL  DO  IT  BEST, 

QUICKLY  and  CHEAP¬ 

EST,  TOO  .  .  ♦  WITH 


Aprl5’35  pg.  13 

The  Newest  Scientific  Discovery -A  Rea 


M  oney  and  Time  Saver  for  Your  House  Staff. 


LIQUID  FINISHING  COMPOUND 


Dries  Quickly  •  Dries  Hard  •  Not  Affected  by  Moisture  or  Exposur 

•  NO  WAX  •  NO  OILS  •  NO  RUBBING 


With  the  simple  wipe  of  a  cloth,  that  shabby,  faded  appearance  vanishes  from  your 
Woodwork,  Furniture,  Floors,  All  Painted  Surfaces,  Walls,  Metal  Doors,  Marble, 
Linoleum  and  other  Polished  Surfaces — and  is  instantly  made  richly  lustreful,  beauti¬ 
fully  attractive,  NEW.  And  this  new  finish  is  LASTING! 


1  Gal. 

(cb  $3.50 

5  Gal. 

Gb  $3.30 


THOROUGHLY  TESTED  AND  GUARANTEED 

Now  Being  Used  By:  WARNER  BROS.  THEATRE  CIRCUIT,  SKOURAS  THEATRE! 
CIRCUIT,  CONSOLIDATED  THEATRES  and  hundreds  of  leading  theatres.  METROPOLI 
TAN  LIFE  INS.  CO.,  EQUITABLE  LIFE  ASS.  CO.,  N.  Y.  LIFE  INS.  CO.,  THE  MANU 
FACTURERS  TRUST  CO.,  CHILD’S,  INC.,  and  all  leading  real  estate  agencies.  The  KNOT! 
HOTELS  CHAIN  (35  nationally),  THE  PARK  CENTRAL  and  EDISON  HOTELS  in  Nev 
York  and  hundreds  of  other  leading  hotels. 

Manufactured  by  the  AMIGLAZE  CORPORATION,  146  Featherbed  Lane,  Bronx,  New  York 

'Have  a  demonstration  anytime  thru: 

HARRY  BLUMBERG,  Manage 
1315  Vine  Street,  Philadelphia 


14 


Aprl5'35 


THE  PHILADELPHIA  EXHIBITOR 


TRADE  IN  REVIEW 


A  concise  national  survey  classified  for 
quick  reading  ...  A  summary  of  what’s 
going  on  in  every  industry  division. 


NATIONAL 

COURTS 

Intrastate  Business 

Weather-minded  picture  men  often  look  to¬ 
ward  United  States  District  Courts  as  barom¬ 
eters  of  further  legal  decisions,  find  that  while 
district  court  decisions  differ,  trends  may  be 
ascertained. 

That  a  storm  is  brewing  ahead  for  the  NRA 
is  no  secret  even  to  uninterested  moviefolk,  but 
when,  March  30,  Denver’s  United  States  Dis¬ 
trict  Court  Judge  J.  Foster  Symes  held  exhibi¬ 
tion  of  films  in  intrastate  business  is  not  sub¬ 
ject  to  the  motion  picture  code,  self  evident  was 
an  eventual  decision  on  all  code  powers. 

Auto-give-away-advocate  Harry  Huffman 
had  pushed  the  case  in  question  to  the  district 
court,  had  given  evidence  to  indicate  that  he 
would  not  stop  until  the  last  court  was  reached, 
final  decision  given.  Also  involved  were  lot¬ 
tery  charged,  monopoly  complaints.  Until  a 
hearing  is  held  a  month  later,  no  one  will  know 
if  Denver’s  aggressive  exhibitor  came  into 
court  with  unclean  hands,  whether  the  decision 
in  his  case  foretells  similar  district  court  cases 
for  similar  code  matters. 


Suit  Schedule 

Never  without  some  listing,  the  industry’s 
schedule  of  court  actions  involving  producers, 
distributors  looks  something  like  this: 

May — Trial  of  the  Federal  Government’s  con¬ 
spiracy  action  against  three  major  companies, 
executives.  In  St.  Louis. 

May — Hearing  by  the  Federal  District  Court 
of  phases  of  Denver  exhibitor  Harry  Huff¬ 
man’s  code  action.  In  Denver. 

September — Hearing  by  the  Circuit  Court  of 
Appeals  on  the  decision  banning  double  feature 
restrictions.  In  Philadelphia. 

CONGRESS 
Code  Assailed 

Verbal  potshots  took  the  form  of  a  strong 
bombast  last  week  when  chairman  and  general 
counsel  Abram  Myers.  Allied  States  Associa¬ 
tion  leader,  told  the  NRA  investigating  Senate 
Finance  Committee  of  flaws,  alleged  unfair¬ 
ness  in  code  operation.  Charges  by  counsel 
Myers  were  that  Code  Authority  members  do 
not  attend  meetings,  send  alternates ;  that  local 
boards  were  weighted  in  favor  of  the  seller ; 
that  forcing  of  shorts  with  features  was  still 
being  done,  in  spite  of  the  code ;  that  the  Code 
Authority  had  failed  to  promote  new  zoning 
schedules.  Recommended  by  Counsel  Myers  were 
reorganization  of  grievance  board  on  basis  of 
two  buyers,  two  sellers ;  belief  that  no  Code 
Authority  members  should  sit  on  cases ;  reor¬ 
ganization  of  clearance  boards  on  a  3-3  basis ; 
placing  of  three  government  representatives  on 
the  Code  Authority,  with  right  to  vote ;  an 
equal  division  of  buyers,  sellers  on  Code 
Authority.  Other  Myers  remarks  included  a  tele¬ 
gram  from  Code  Authority  member  Nate  Yam- 
ins  saying  the  independents  receive  little  con¬ 


sideration  from  the  Code  Authority,  praise  for 
Charlie  O’Reilly,  TOCC  exhibitor  leader. 


Prize  Fight  Freedom 

Legislative  watchers,  hearing  of  the  introduc¬ 
tion  of  Senate  Bill  2285,  to  divest  prize  fight 
films  of  their  character  as  subjects  of  inter¬ 
state  or  foreign  commerce,  and  for  other  pur¬ 
poses  (W.  Warren  Barbour,  Republican,  New 
Jersey),  could  not  predict  its  fate  in  the  Ways 
and  Means  Committee,  thought  the  law  of 
averages  eventually  would  bring  one  of  several 
similar  bills  to  vote  in  the  Senate. 


Art,  Not  Industry 

Frequent  front-page  headline  occupant,  New 
York’s  Congressman  William  I.  Sirovich  has 
budded  forth  as  playwright,  political  investiga¬ 
tor,  industry  critic.  Many  an  item  affecting 
films  has  come  from  this  newspaper-minded 
representative. 


Report-maker  Hays 

Exhibitors  looked  for  other  things 


No  surprise  to  the  industry,  then  was  the 
announcement  that  a  bill  to  create  a  Cabinet 
post  to  supervise  motion  picture  production 
throughout  the  country  under  The  Department 
of  Science,  Art  and  Literature,  had  been  offered 
by  block-booking  opponent  Sirovich.  Headed 
by  a  Cabmet  officer,  three  under  secretaries, 
Department  of  S.  A.  and  L.  would  also  regu¬ 
late  patents,  copyrights,  take  over  supervision 
of  all  creative  work  done  in  the  country. 

Movie-minded  observers  viewed  the  idea  with 
no  evidence  of  alarm,  thought  the  industry’s 
present  legislative  peril  was  the  Pettingill  bill, 
not  the  Sirovich  measure. 


PRODUCTION 


Pollyanna  Report 

Fertile  rumor  target  of  industry  guessers  is 
the  Motion  Picture  Producers  and  Distributors 


of  America,  the  Hays  organization  for  pur¬ 
poses  of  convenience,  reference,  assailing.  Re¬ 
ported  toppled  from  his  president’s  post  about 
four  times  annually,  Presbyterian-elder  Will 
H.  Hays  rides  on  outwardly  untouched,  is  re¬ 
elected  each  March. 

No  exception  occurred  this  year  when  ex- 
Republican-bigshot  Hays  was  returned,  along 
with  Maine’s  ex-governor  Carl  E.  Milliken, 
treasurer  Fred  L.  Herron. 

Re-elected,  also,  as  board  of  directors  were 
Radio’s  M.  H.  Aylesworth,  Universal’s  Robert 
H.  Cochrane,  Columbia’s  Jack  Cohn,  Para¬ 
mount’s  Cecil  B.  DeMille,  Radio’s  Ned  E. 
Depinet,  Educational’s  Earle  Hammons,  Hays, 
Herron,  Fox's  Sidney  R.  Kent,  Fox’s  Jesse  L. 
Lasky,  Principal’s  Sol  Lesser,  Metro’s  Hal 
Roach,  Radio’s  David  Sarnoff,  United  Artists’ 
Joseph  M.  Schenck,  Metro’s  Nicholas  M. 
Schenck,  Warners’  Harry  M.,  Albert  H.,  Para¬ 
mount’s  Adolph  Zukor. 

Annual  accompaniment  to  election  fanfare  is 
President  Hay’s  report  of  past  accomplishments, 
future  endeavors.  Never  noted  for  saying  any¬ 
thing  other  than  what  is  generally  expected, 
Report-maker  Hays  painted  the  industry  pic¬ 
ture  with  Pollyannaish  tint,  saw  reasons  for 
happy  tidings  as  follows : 

“Motion  pictures  of  the  coming  year  will 
delve  even  more  deeply  into  the  greatest  of  the 
old  and  new  masterpieces  of  dramatic  litera¬ 
ture.  In  preparation  are  ‘Hamlet,’  ‘Midsummer 
Night’s  Dream,’  ‘The  Good  Earth,’  ‘Inferno,’ 
‘Anthony  Adverse,’  ‘les  Miserables,’  ‘Beck 
Sharp,’  ‘Dog  of  Flanders,’  ‘Wizard  of  Oz,’ 
among  others. 

“There  is  a  growing  demand  for  romantic 
comedy. 

“There  is  no  limit  to  the  height  to  which 
popular  appreciation  may  be  raised  by  the  in¬ 
spiring  appeal  of  ever  better  entertainment. 

“The  industry  must  net  only  be  willing,  but 
ready  and  able  to  respond  to  the  voice  of 
public  opinion. 

“The  industry  cannot  be  content  merely  with 
the  elimination  of  the  offensive. 

“Banality,  itself,  is  a  form  of  bad  taste  and 
the  initiativeness  that  results  in  a  ‘cycle’  is  a 
reproach  to  a  recreational  medium  which  serves 
an  universal  public — a  public  which  demands  an 
everchanging  entertainment  fare. 

“Pictures  produced  upon  a  higher  standard 
of  appeal  have  brought  new  strata  of  attend¬ 
ance  to  the  motion  picture  theatre. 

“It  is  now  abundantly  clear  that  the  great 
pictures  of  1934-1935  season  based  on  literary 
and  dramatic  values  heretofore  unattainable  on 
the  screen  could  not  have  been  achieved  without 
the  new  dimension  of  sound. 

“The  step  we  have  taken  in  the  last  year  is 
definitely  in  the  right  direction  .  .  .  the  twin 
necessities  of  improved  supply  and  improved 
demand,  useless  one  without  the  other,  can  be 
developed  into  such  relationship  to  each  other 
as  to  meet  every  responsibility  of  entertainment 
of  social  value  of  art,  drama,  literary  quality, 
and  box  office.” 

Looked  for  but  unseen  by  exhibitors  who 
waded  through  the  lengthy  document  were  any 
mentions  of  score  charges,  high  film  rentals, 
preferred  playing  time,  premiums,  internal  in¬ 
dustry  problems. 


THE  PHILADELPHIA  EXHIBITOR 


Aprl5'35 


15 


Educational  Drive 

First  to  make  exhibitors  short-conscious,  long 
time  the  world’s  only,  exclusive  shorts  subject 
sales  organization,  Educational  Pictures  made 
friends  for  itself,  achieved  so  high  a  reputation 
that  even  its  melting  with  Fox  Film  Corpora¬ 
tion  (1933)  could  not  entirely  engulf  it.  Main 
reason  for  present  Educational’s  popularity  is 
President  Earle  W.  Plammons,  despite  changed 
status  of  his  company  still  the  guiding  factor. 


Educational’s  Hammons 

His  company  ivas  20  years  old 


Passing  of  Education  distribution  into  Fox 
hands  brought  expression  of  regret,  hope  for 
eventual  return  to  its  single  blessedness  from 
exhibitors  who  knew  that  money  conditions, 
unfortunate  feature  experience  (World  Wide) 
alone  caused  such  a  change.  Largely  because 
they  remembered  Educational’s  fair  dealing, 
President  Hammons’  standing,  the  trade  still 
bought  Educational  pictures  heavily  from  Fox 
salesmen. 

Last  week,  as  hope  even  still  circulated  that 
some  day  President  Hammons  might  refinance 
Educational,  get  his  company  back,  Fox  Film 
Corporation  took  official  cognizance  of  Edu¬ 
cational’s  20th  anniversary,  ordered  a  special 
drive  May  3-June  6. 

Said  Fox  general  manager  John  D.  Clark :  “I 
am  personally  anxious  that  during  the  mo¬ 
mentous  month  of  May  the  sales  forces  of  this 
corporation  combine  to  give  Mr.  Hammons  and 
his  organization  five  of  the  biggest  weeks  pos¬ 
sible  on  short  subject  revenue.  ...  I  know 
exhibitors  will  want  to  participate  in  such  a 
celebration  and  that  you  will  not  want  for 
support.” 


New  Major 

Last  week,  the  industry  heard  definitely  what 
it  had  expected  for  some  time.  A  new  major 
company  had  arrived. 

Name  is  Republ  c  Pictures  Corporation,  an 
expansion  of  presently  W.  Ray  Johnston¬ 
headed  Monogram  Pictures. 

Veteran  independent  producer  W.  Ray  John¬ 
ston  will  be  Republic’s  president.  Into  history 
will  pass  Monogram  Pictures  Corporation,  but 
its  distributers  will  be  part  of  Republic’s  make¬ 
up.  Contracts  also  closed  or  about  to  be  closed 
with  Monogram  affiliates,  distributors,  to  the 
number  of  33,  will  be  announced  soon. 


No  more  will  the  Monogram  name  be 
blazing  forth  after  the  present  season.  Pro¬ 
ducer  of  Republic  Pictures  will  be  veteran  vice- 
president  Trem  Carr;  sales  manager  will  be 
capable  Edward  Golden;  secretary  and  treas¬ 
urer  will  be  J.  P.  Friedhoff.  Able  Edward 
Finney  will  be  advertising,  publicity  chief. 

Republic  Productions,  Inc.,  subsidiary,  will 
make  pictures  Republic  will  release.  Executive 
producer  Robert  E.  Welch ;  production  manager 
Herman  Schlom ;  technical  director  Ernie  Hick¬ 
son  ;  west  coast  publicity  director  Lidsley  Par¬ 
sons  will  be  in  charge.  Culver  City  Pathe 
studios  will  be  used,  present  personnel  main¬ 
tained. 

For  1935-1936,  26  features,  at  higher  cost ;  16 
westerns,  John  Wayne  and  others ;  additional 
pictures  are  planned.  $2,000,000  new  capital  is 
available. 

Internationally,  Republic  International  Cor¬ 
poration  has  been  organized  to  handle  foreign 
distribution,  with  Norton  V.  Ritchey,  presi¬ 
dent;  Johnston,  vice-president;  J.  V.  Ritchey, 
secretary -treasurer. 

An  advisory  committee  will  plan,  direct  poli¬ 
cies.  Included  are  Johnston,  Ritchey,  Carr, 
Boston’s  Herman  Rifkin;  Dallas’  Claude  Ezell; 
Chicago’s  Irving  Mandel ;  Atlanta's  Arthur 
Bromberg;  Cleveland’s  J.  S.  Jossey;  San 
Francisco’s  Floyd  St.  John.  Names  of  all  ex¬ 
changes  are  expected  to  become  Republic ;  new 
exchanges  will  be  added  to  strengthen  the  com¬ 
pany.  Republic  exchanges  are  expected  to 
handle  Republic  product  exclusively,  gradually 
become  integral  parts  of  Republic  Pictures  Cor¬ 
poration. 


Land-Buying,  Speeches 

A  Wilmington,  Delaware,  union  expressed  co¬ 
operation.  United  Artists  favored  Florida. 
Variety  mentioned  North  Carolina.  Virginia 
pioneers  started  building  sound  stages.  Mas¬ 
cot’s  Nat  Levine  looked  at  Nevada.  A  pro¬ 
ducer  bought  a  magnificent  Florida  borne. 
Will  Hays  made  a  speech.  Metro  acquired  a 
New  Jersey  golf  course. 

Thus  did  the  industry,  reading  headlines,  last 
fortnight,  try  to  figure  out  if  the  coast 
studios,  to  avoid  terrific  California  taxes,  would 
begin  a  two-year  trek  to  the  east,  leave  Holly¬ 
wood  a  ghost-movie  town,  shift  production  to 
the  east  as  answer  to  shekel-grabbing  legis¬ 
lators. 


Proud  GB 

Many  a  Hollywood  scenarist  has  produced 
works  which  deal  with  presidents,  kings,  em¬ 
perors,  even  God,  but  no  writer  personally  at¬ 
tained  high  place  until  last  week  when  from 
less  movie-minded  Canada  came  announcement 
that  Colonel  John  Buchan  is  Canada’s  new 
Governor-General. 

Minus  any  mention  of  his  authorship  of 
“Thirty  Nine  Steps”  (Robert  Donat,  Made¬ 
leine  Carroll)  was  the  official  document  award¬ 
ing  author,  soldier,  newspaperman  Buchan  his 
post.  First  news  came  from  alert  Abe  Wax- 
man,  GB  publicity  general. 

Proud  was  GB,  “Thirty  Nine  Steps”  pro¬ 
ducer  ;  interested  were  tradefolk,  but  experi¬ 
ence-wise  GB  exhibitors,  with  all  due  respect 
to  Canada’s  new  governor,  were  more  interested 
in  GB’s  announcement  of  American  stars  signed 
for  GB  pictures  than  politically-high  story 
writers. 


Surprised  Legitimate 

Few  legitimate  theatre  veterans  know  more 
tricks  of  the  trade  than  highly-respected  Wil¬ 
liam  A.  Brady,  endless  hit  producer.  But  that 
the  movies  could  teach  its  godfather  a  few  new 
ones  was  admitted  by  even  wise  old  producer 
Brady  in  an  address  at  New  York  City’s  exec¬ 
utive-minded  Motion  Picture  Club. 

Seeking  to  make  a  few  dollars,  coast-bound 
Brady  took  himself  to  Producer  Samuel  Gold- 
wyn,  centre  of  Hollywood’s  best  anecdotes.  Par- 


Samuel  Goldwyn  and  friends 

Producer  Brady  lost  $5,000 
ticularly  interested  was  the  latter  when  he  was 
told  that  for  $5,000  the  former  would  give  him 
the  title  of  good  picture  material.  Agreed,  Pro¬ 
ducer  Brady  told  Producer  Goldwyn  of 
Ouida’s  “Under  Two  Flags.” 

In  response  Producer  Goldwyn  rang  a  bell, 
mumbled  a  few  words  to  an  underling,  received 
a  card,  told  surprised  Producer  Brady  that  the 
story  was  registered  by  rights-holder  Universal 
who  had  paid  $75,000,  had  made  a  silent  of  it 
many  years  before. 


CODE 


Conference 

Highlight  of  New  Orleans’  1935  MPTOA 
convention  was  President  Ed  Kuykendall’s 
determination  to  seek  code  revision.  Not  con¬ 
tent  with  just  a  resolution,  President  Kuyken¬ 
dall.  March  29,  asked  the  Code  Authority  for  a 
conference,  saw  his  request  granted. 


Delayed  Zoning 

Whatever  goodwill  was  earned  earlier  by 
filmdom's  much  harassed  Code  Authority  van¬ 
ished  last  week  when  it  became  evident  that 
the  much-heralded  Los  Angeles  zoning  plan, 
predicted  key  to  all  clearance  schedules,  must 
be  delayed. 

Reason:  California  entanglements,  involving 
consent  degrees  handed  down  many  months  ago. 


Healthy  Finances 

Last  week,  Code  Authority  Secretary  John 
C.  Flinn  released  his  February  financial  state¬ 
ment,  indicated  February’s  disbursements 
totalled  $20,132.78,  including  such  items  as 
$13  668.29  salaries,  $5.84  office  equipment, 
$224.82  reporting  meetings,  announced  cash  on 
hand  reached  $40,897.47. 


16 


Aprl5'35 


THE  PHILADELPHIA  EXHIBITOR 


EXHIBITION 

MANAGEMENT 

Premium  Headache 

Sellers  admit  its  ill  effects,  users  declare  it 
a  menace,  but  since  1935’s  beginning  more  sell¬ 
ers  sold  more  premiums,  more  users  used  more 
premiums,  more  theatres  began  using  premiums. 
Few  cities  ban  the  practice.  Opponents  admit 
little  chance  to  check  it,  think  of  fighting  fire 
with  fire  by  instituting  bank  nights,  screen 
games,  cash  lures. 

Code-protected  by  a  voting  clause  because 
smart  pottery  men,  labor-protecting  groups, 
premium  lobbyists  scored  during  Washington 
deliberations,  the  industry’s  premium  usage  runs 
into  a  staggering  total.  Despite  higher  over¬ 
head,  exhibitors  generally  find  increased  busi¬ 
ness  premium  nights,  admit  all  houses  must  fol¬ 
low  when  one  district’s  theatre  institutes  such 
practice.  Forgotten  is  picture  selling  while 
heralds,  one-sheets,  3-sheets,  newspaper  ads 
mention  dishes,  glassware,  pots,  lamps,  brooms, 
cloths,  kitchenware,  etc.  Many  an  exhibitor  now 
gives  double  features  as  well,  often  hands  out 
6  separate  pieces  one  night. 

Benefitting  hugely  are  reliable  p  remium 
dealers,  established  through  reputation  as 
against  unreliable  distributors.  Huge  profits 
have  been  recorded,  will  probably  continue  until 
practice  wanes. 

Even  the  keenest  premium  opponents,  how¬ 
ever,  see  little  change  in  premium-infested 
territories,  though  hoping  “bank  nights,”  simi¬ 
lar  giveaways  might  prove  of  strength  in  com¬ 
bating  what  many  consider  to  be  a  No.  1  indus¬ 
try  problem. 

Exploitation  Aid 

A  new  note  in  short  subject  exploitation  was 
registered  when  a  Los  Angeles  judge  handed 
down  a  decision.  Mrs.  Doris  Preisler,  husband 
Sidney  Preisler  could  not  gain  damages  from 
Universal  Newsreel,  Los  Angeles’  Pantages 
Theatre  despite  claim  that  she  had  lost  a  pros- 
spective  child,  suffered  shock,  following  wit¬ 
nessing  a  scene  of  "Baby  Face”  Nelson  lying 
dead  on  a  stone  slab  in  Universal’s  News. 

Determined  Judge  Sproul :  The  theatre  had 
obviously  posted  notice  of  the  Nelson  pictures 
in  the  lobby,  newspaper  advertisements,  was 
not  liable  for  damages. 

Averted  were  similar  suits  against  theatres. 
To  prevent  repetition  of  such  occurrence, 
motion  picture  men  were  reminded  that  proper 
newspaper,  lobby,  display  of  similar  subjects 
might  be  valuable  not  only  as  exploitation  but 
also  legal  evidence. 

Crowed  Universal  News :  “Universal  News¬ 
reel  has  pioneered  in  defending  actions  of  this 
kind  in  behalf  of  newsreels,  newspapers.” 

Cries  Answered 

Motion  picture  psychology  compares  favor¬ 
ably  with  poker  game  psychology.  Last  week, 
the  two’s  similarity  were  well  exemplified  in 
Philadelphia  where  Warner  Brothers'  general 
manager  Joseph  Bernhard,  hearing  demands  for 
a  showdown  from  independent  competitors,  put 
his  cards  on  the  table,  asked  protestants  to  lay 
theirs  down  as  well. 

Scene  was  the  11th  and  Market  Street  Stan- 
ley-Warner  offices.  Present  were  S-W  officials, 
IEPA  executives. 

No  official  statement  came  from  either  side 


but  tradesters  had  good  reason  to  think  that 
visiting  independents  had  come  away  with  no 
pot,  were  placed  in  the  position  of  poker-play¬ 
ers  who  have  had  their  bluff  called,  that  Stan- 


Warners’  Bernhard 

Very  much  like  a  poker  game 


ley-Warner  would  retain  the  right  to  operate 
its  theatres  in  the  fair  manner  as  it  saw  fit 
would  expect  to  give  up  no  rights  that  any 
other  exhibitors  would  not  give  to  them  if  they 
were  in  a  similar  position. 


Doubles  Delay 

Last  fortnight,  film  men  were  told  definitely 
something  they  had  sensed  some  time.  Circuit 
Court  of  Appeals  hearing  on  famed  double 
feature  case  decision  would  be  delayed  over 
the  summer,  might  not  be  heard  until  Septem¬ 
ber,  October. 

If  anyone,  November  last,  had  prophesied  the 
strange  course  of  events  taken  by  the  twin  bill 
situation  doctors  would  have  been  called  to 
test  statement-maker’s  sanity.  Unpredicted  was 
the  strange  apathy  cf  those  fighting  for  double 
features,  astounded  were  states  rights  distribu¬ 
tors  who  had  contributed  money  to  help  any 
twin  bill  check,  has  yet  failed  to  realize  any 
appreciable  return  on  their  investment  in  shape 
of  increased  double  feature  use. 

Just  before  1934  turned  the  corner,  Philadel¬ 
phia’s  filmdom  awoke  to  find  itself  the  centre 
of  all  industry  eyes,  attended  weeks  of  court 
trials.  Enthusiastic  film  men  formed  Inde¬ 
pendent  Exhibitors’  Protective  Association,  or¬ 
ganized  a  body  to  “bring  real  freedom”  to  the 
exhibitor.  Reason  for  the  national  hubbub  was 
the  double  feature  case,  with  an  IEPAman  as 
plaintiff,  IEPA-president  Ben  Colder  as  chief- 
plaintiff-legal  counsel.  Assisting  were  Mono¬ 
gram’s  Ed  Golden,  independent  producer  I.  E. 
Chadwick,  key  witness  for  the  attackers. 
Finances  came  from  local  exchangemen,  ex¬ 
hibitors,  coast  producers.  Defendants  were 
major  distributors,  producers. 

The  verdict  was  against  any  ban  on  double 
features. 

Happy  independent  producers,  distributors, 
fund-contributors  expected  to  find  grateful 
double  bill  advocates  giving  them  business, 
using  more  two-picture  programs.  But  the 
case  which  had  started  on  one  track  had  an  un¬ 
foreseen'  result.  IEPA  officials  did  not  want 
double  features,  it  appeared,  rather  had  pressed 


the  case  to  establish  right  of  the  exhibitor  to 
run  his  theatre  as  he  saw  fit. 

Astonished  were  twin  bill  enthusiasts  who 
had  helped  raise  a  kitten,  saw  it  grow  into  an 
unappreciative  cat. 

Last  week,  when  the  actual  decree  was  handed 
down,  the  local  trade  showed  little  interest  in 
the  matter,  less  in  the  appeal  angle,  wondered 
how  it  could  not  have  figured  out  last  Novem¬ 
ber  what  April  would  bring.  Unconcerned, 
apparently,  as  well,  were  the  initial  double  feat- 
ture  users  who  continued  to  show  twin  bills 
unmolested  as  in  the  past. 


Dog  Racing  Ban 

No  chapters  in  motion  picture  history  will 
be  devoted  to  Joseph  Gimbel  but  Jersey  the- 
atremen  would  do  well  to  erect  a  statue  to  a 
civilian  who  is  estimated  to  have  saved  Mos¬ 
quito  state  exhibitors  thousands  annually. 

Public-minded  Civilian  Gimbel  must  have  felt 
somewhat  like  a  Contented  Reader  who  sees 
his  letter  printed  in  a  magazine  when,  last 
fortnight,  the  New  Jersey  Supreme  Court  ban¬ 
ned  dog-racing  from  all  Jersey  points,  effec¬ 
tively  stopped  summer  competition  of  the  prac¬ 
tice.  Because  Civilian  Gimbel  had  instituted 
the  action,  had  not  stopped  until  it  reached  the 
state’s  highest  body,  the  decision  will  save 
thousands  for  competitive  theatres. 


Radio  Friend 

Once  hailed  as  an  enemy,  direct  box  office 
competition,  radio  has  since  embraced  movies 
as  a  friend,  now  offers  publicity  facilities  rang¬ 
ing  from  straight  exploitation  tieups  to  actual 
filmtrack  broadcasts.  Prime  reasons  for  new 
spirit  are  tremendous  broadcast  appeal,  corpor¬ 
ate  links  between  the  two. 

Pressbooks  often  publish  suggested  scripts 
for  local  air  stations,  film  publicity,  dependent 
entirely  upon  exhibitor’s  mood,  but  no  definite, 
national  radio-film  link  appeared  until  U.  S.  ex¬ 
pansion  of  now-famed  EMO’s  Movie  Broadcast. 
Fathered,  fostered  by  former  RKO  theatre  ex¬ 
ploitation-publicity  chief  E.  M.  Orowitz,  this 
localized  movie-radio  idea  numbers  79  user- 
stations,  nearly  all  co-operating  major  film  com¬ 
panies. 

Strength  of  EMO’s  Movie  Broadcast  rests 
in  localizing,  free  mailing  of  movie  star  pic¬ 
tures  scenes  from  current  hits  to  letter-writers. 
Result  is  6,000  weekly  letter  total,  A-l  response 
indicator  for  air  time-sellers. 

In  many  towns  local  advertisers  sponsor  pro¬ 
grams.  In  others,  exhibitors  pay  for  air  time. 
Length  ranges  from  daily  15-minute  talks  to 
one  15-minute  period  weekly.  Localizing  allows 
for  answering  questions,  inserting  plugs  for 
coming  attractions.  Not  exclusive,  except  to 
city,  this  topnotch  air-movie  feature  serves 
CBS,  NBC,  independent  stations.  From  1933’s 
first  station  (WIP,  Philadelphia)  the  service 
has  grown  to  record-breaking  proportions. 

This  week  from  his  Atlantic  City  headquar¬ 
ters  confident,  movie-minded  Orowitz  sent  a 
press  announcement  that  no  longer  needed  would 
be  press  book  scripts,  local  radio  tieups,  that  in 
most  important  towns,  cities,  endorsed  by  Para¬ 
mount,  MGM,  Warners,  RKO,  Fox,  Columbia. 
EMO’s  Movie  Broadcast  would  more  than  fill 
the  bill. 


Suit  s  End 

Final  sigh  of  relief  was  breathed  by  nation's 
theatremen,  when,  April  2,  the  United  States 
Supreme  Court  denied  a  petition  for  rehearing 
internationally  famed,  all-industry,  Wilmer- 


THE  PHILADELPHIA  EXHIBITOR 


Aprl5'35 


17 


Vincent,  Altoona  Publix-American  Tri-Ergon 
case  involving  flywheel  patent,  thereby  closing 
an  important,  perilous  chapter  in  industry’s 
history. 

ORGANIZATIONS 

New  Vice-Presidents 

From  the  office  of  ever-traveling,  ever-cru¬ 
sading  Allied  States  Association’s  president 
Sidney  A.  Samuelson  came  announcement  of 
filling  of  six  new  vice-president  posts  for 
Allied,  left  vacant  many  weeks  following  elec¬ 
tion  of  other  officers. 

Prominent  on  the  list  were  such  Allied  stand¬ 
bys  as  Boston’s  Walter  B.  Littlefield  (Maine, 
New  Hampshire,  Vermont,  Massachusetts, 
Rhode  Island,  Connecticut,  New  York,  New 
Jersey,  Eastern  Pennsylvania,  Maryland,  Dela¬ 
ware,  Virginia,  District  of  Columbia)  ;  Chi¬ 
cago’s  Aaron  Saperstein  (Indiana,  Illinois,  Wis¬ 
consin)  ;  Minnesota’s  D.  A.  Steffes  (North 
Dakota,  South  Dakota,  Minnesota,  Nebraska, 
Iowa)  ;  Texas’  Harry  A.  Cole  (Texas,  Louis¬ 
iana,  Arkansas,  Oklahoma,  Missouri,  Kansas). 

Newer  were  Ohio’s  Martin  G.  Smith  (West¬ 
ern  Pennsylvania,  Michigan,  Ohio,  West  Vir¬ 
ginia,  Kentucky)  ;  Alabama’s  Newman  H. 
Waters  (South  Carolina,  North  Carolina,  Ten¬ 
nessee,  Georgia,  Alabama,  Mississippi,  Florida). 


FINANCIAL 


Profit  Figures 

Wall  Street  report  conveyers  saw  further 
improvement  in  film  circles  this  year,  thought 
Loew’s  might  show  a  better  than  $1.50  quarter, 
predicted  new  highs  for  Consolidated  Film, 
Columbia  Pictures. 

A  $1,273,069  profit  for  Fox  Film  for  the  year 
ended  December  29  was  attributed  to  President 
Kent’s  direction,  extremely  friendly  exhibitor 
relations,  Shirley  Temple,  Will  Rogers. 

Rochester’s  Eastman  Kodak  showed  a 
$14,503,247  net  profit,  credited  large  increase 
to  huge  stores  of  silver,  delivered  to  the  assay 
office. 


Corporation  Settlements 

Last  zveek,  many  a  film  corporation  zvas  still 
endeavoring  to  straighten  out  tangled  financial 
affairs,  get  court  approval  to  reorganize.  .High- 
spots  zvere : 

Attempt  by  stockholders  to  cut  the  reel  re¬ 
cording  charge  between  ERPI  and  Paramount 
Publix  from  $500  to  $200. 

Rehearing  by  a  group  of  stockholders  on 
proposed  ERPI-Paramount  Publix  settlement. 


DISTRIBUTION 


McCoy  for  Garbo 

Columbia  accounts  particularly,  moviemen 
generally,  would  have  been  greatly  enlightened 
had  they  read,  in  April  7’s  New  York  Times, 
well-informed  correspondent  Douglas  Church¬ 
ill’s  notes  on  Columbia  production  ideas. 

Wrote  sensible  scrivener  Churchill:  The 
studio  (Columbia)  is  peculiar  in  its  frankness, 
admitting  that  it  makes  two  kinds  of  pictures, 
one  aimed  at  the  carriage  trade  and  the  other, 
more  numerous  of  the  cinema’s  subway  circuit. 


The  former  are  prized  by  theatres  of  the  music 
hall  ilk  and  the  others  make  a  gratifying  profit, 


Warners’  Muni 

From  Chicago,  Maryland,  bans 


even  if  Broadway  doesn’t  know  that  they  exist. 

“  .  .  .  During  the  year  there  will  be  at  least 
six  of  like  interest  ( see  music  hall  ilk  above ) 
and  some  40  others  devoted  to  the  simpler 
aspects  of  the  drama.  It  is  the  latter  that  one 
exhibitor  had  in  mind  when  he  wrote  the  studio 
that  “Tim  McCoy  is  a  greater  star  than  Garbo.” 

That  Timesman  Churchill  was  substantiating 
what  many  a  Columbia  account  had  long  sus¬ 
pected  ;  that  any  report  of  statement  regard¬ 
ing  profit  for  pictures  of  subway  circuit  type 
(see  above)  should  rather  be  blamed  upon  an 
enthusiastic  Columbia  news-giver  was  evident. 


Censor  Bans 

Not  since  “Hell’s  Angels”  was  camped  on 
every  state  censor  board’s  doorsteps  have  the 
censorship  adventures  of  any  feature  gotten  so 
much  daily  paper  attention  as  Warners’  “Black 
Fury.”  Neither  sex,  gangsters’  guns  or  Legion 
of  Decency  could  be  blamed,  however.  Chief 
sources  of  scrutiny  were  the  “social  unrest”  or 
“inflammatory”  angles  of  the  widely-heralded 
Paul  Muni  starring  vehicle.  Passed  by  No.  1 
“tough  board,”  Pennsylvania,  by  Ohio,  Kansas, 
New  York  (after  considerable  time),  “Black 
Fury”  found  itself  banned  by  Maryland,  Chi¬ 
cago. 

Outwardly  agitated,  a  publicity-wise  Warner 
staff  promised  immediate  protest,  had  good 
reason  to  believe  that  newspaper-reported  pro¬ 
gress  of  such  protests  could  not  help  but  assist 
the  box  office. 


Patron  Salesman  (Continued) 

No  experimenter  is  Columbia  Pictures’  pub¬ 
lic-contact  department.  Not  only  Doylestown 
(see  last  issue)  but  other  spots  in  Philadelphia 
exchange  centre  have  been  covered  by  letters 
explaining  merits  of  Columbia  Pictures,  urging 
patrons  to  contact  non-Columbia-buying-exhibi- 
tors.  Chief  result  has  not  been  a  deluge  of 
calls  from  indignant  public  to  so-called  un¬ 
appreciate  exhibitors,  but  interesting  sidelights. 

No.  1  reaction  occurred  when  an  exhibitor 
in  a  Columbia-letter-covered  town  asked  a  Co¬ 


lumbia  representative  why  the  company  did  not 
contact  patrons  of  a  neighboring  town  where 
Columbia  pictures  were  exhibited,  where  letter 
plugging  might  help  business. 

No.  2  reaction  arose  in  another  town  when  a 
friendly  big-shot  business  man  contacted  his 
exhibitor-friend,  learned  of  angles  not  divulged 
in  Columbia  form  letters,  wrote  Columbia’s 
Maurice  Grad  that  the  town’s  exhibitor  would 
be  willing  to  play  “It  Happened  One  Night,” 
“Broadway  Bill,”  “One  Night  of  Love,”  wanted 
to  know  what  he  could  do  to  help. 

No.  3  reaction  arose  at  April  5’s  MPTO 
meeting  when  a  straight-to-the-public  campaign 
for  fellow-member  Wodock  (Doylestown)  was 
outlined,  a  protesting  letter  to  Columbia  writ¬ 
ten. 

No.  4  reaction  brought  first  response  from 
Columbia’s  Maurice  Grad,  now  styled  manager, 
Merchandising  Department.  Said  Manager 
Grad :  The  letters  were  sent  to  stimulate  patron 
interest  so  that  exhibitors  might  benefit ;  sim¬ 
ilar  missives  are  mailed  in  conjunction  with 
specific  pictures  scheduled  by  Columbia's  ac¬ 
counts  ;  no  public  controversy  is  seen  neces¬ 
sary  since  the  wording  of  the  letter  to  Doyles¬ 
town  patrons  contains  a  clause  reading  “provid¬ 
ing  his  booking  arrangements  permit  his  show¬ 
ing  them  at  the  Strand  Theatre” ;  Columbia  is 
fair  and  square ;  no  equitable  proposition,  con¬ 
sistent  with  what  Columbia  has  to  offer  will  be 
ignored ;  a  Columbia  salesman  will  no  doubt  be 
sent  to  Strand  Theatre  manager  Wodock  to 
discuss  a  deal.” 

Unmentioned  by  Manager  Grad  was  a  point 
still  perplexing  local  observers,  whether  Co¬ 
lumbia,  in  order  to  bring  its  few  hit  pictures 
to  non-using  theatres,  would  sell  them  at  a  fair 
price,  minus  shorts,  minus  action  features,  west¬ 
erns  and  other  types  not  generally  desired  by 
some  houses.  _ 

Indes  Break 

Prime  headache  of  many  a  circuit  booker  is 
the  commitment.  Because  season’s  deals  have 
to  be  fulfilled,  contracts  must  be  met,  those 
who  direct  dating  of  circuit  books  have  many  a 
worry.  Affected  by  such  problems  to  a  degree 
is  the  independent  exchangeman,  finding  himself 
with  many  good  pictures,  unable  to  secure  re¬ 
lease  dates. 

What  happens  elsewhere  is  repeated  in  the 
Philadelphia  area  where  potent  Stanley-Warner 
buys  first  run  product  of  all  companies,  is 
forced  to  turn  down  exploitable  independent  pic¬ 
tures.  Up  to  1935,  few  independent  films  ("Jane 
Eyre,”  “Little  Men,”  “Breach  of  Promise”) 
were  exhibited  in  S-W  first  run  citadels.  Since 
the  turn  of  the  year,  however,  observers  sensed 
a  policy  change,  saw  at  least  a  few  state  right 
distributors  receive  plentiful  dates. 

Most  important  break  came  when  Hollywood 
Pictures’  "The  Lost  City”  was  booked  into 
Market  Street's  Stanton  Theatre,  aided  by  ex¬ 
panded  advertising  budget,  plentiful  attention. 
On  Stanton  Theatre  grosses  would  depend  ex¬ 
tent  of  further  dates,  business.  Second  change 
toward  independents  resulted  in  Masterpiece’s 
“Secrets  of  Chinatown”  being  spotted  in  B 
neighborhoods,  B  key  runs.  Anticipated  by 
other  independent  distributors  were  further 
evidences  of  S-W  encouragement. 

Tradesters  looked  for  real  reason  for  turn 
toward  indes,  listed  as  probable  ( 1 )  Impres¬ 
sive  independent  grosses  elsewhere;  (2)  belief 
that  booking  change  might  be  tonic  many 
houses  need:  (3)  inde  pictures’  exploitable 
value;  (4)  drive  for  more  independent  play- 
dat'tfe  inaugurated  several  months  ago  by  local 
MPTO,  of  which  S-W  is  a  member. 


18 


Aprl5'35 


THE  PHILADELPHIA  EXHIBITOR 


LEGISLA  TIVE 

SENATE 

Tax  Fight  ( Continued ) 

Tax  worried,  half  a  thousand  exhibitors,  ex¬ 
change  employees  marched  on  Harrisburg, 
April  5,  crowded  the  Senate  chamber.  Occasion 
was  the  protest  to  the  Republican  controlled 
finance  committee  against  the  10%  amusement 
tax.  Aid.ng,  abetting  were  amusement  parks, 
baseball  parks,  educational  institutions,  bowling 
alley  representatives. 

First  speke  Wilmer  and  Vincent’s  dignified, 
distinguished  appearing  Walter  Vincent : 
“Motion  pictures  are  not  a  luxury  .  .  .  80% 
of  people  find  it  their  sole  escape  from  world’s 
drabness  .  ..  .  attendance  has  dropped  40% 
since  1929  .  .  .  300  theatres  have  closed  .  .  . 
exhibitors  can’t  absorb  the  tax.’’  A  frozen- 
fa-  ed  committee  failed  to  appreciate  his  at¬ 
tempts  to  brighten  the  picture  with  humor,  did 
not  smile. 

Said  Allied's  Fred  Herrington :  “Business 
would  be  affected.’’ 

Said  IEPA’S  David  Barrist  (see  last  issue)  : 
“Children  have  already  been  deprived  of  pic¬ 
tures  by  the  depression  .  .  .  Star  salary  stories 
give  the  wrong  picture  of  large  theatre  in¬ 
come  .  .  .  The  industry  always  helped  the 

needy,  aided  at  least  50  shut-in  institutions, 
schools  by  giving  free  film  .  ..  .  This  is  not 
organized  propaganda.” 

Wise  speech  schedulers  left  until  the  last 
amusement  park  entrepreneur,  white  haired  John 
E.  Loughlin,  who  spoke  dramatically,  struck  the 
strongest  blow  by  exploding :  “There  will  be  no 
revolution  in  America  while  children  come  out 
of  theatres  laughing  and  shrieking  for  joy.” 

Knowing  they  had  impressed  a  Senate 
Finance  Committee  which  before  the  hearing 
already  had  given  good  evidence  it  would 
thwart  many  parts  of  Governor  Earle’s  22-pt. 
tax  plan,  Philadelphia's  film  folk,  200  strong, 
did  not  literally  march,  mostly  rode  in  big  buses, 
broke  the  long  ride  back  to  Philadelphia  by 
making  an  average  of  five  comfort  stops  for 
food,  drinks,  leg  stretching,  other  things. 


HOUSE 

House  Bill  No.  1751 

Uninformed  laymen  have  an  opinion  pro¬ 
ducers,  exhibitors  roll  in  money,  become  ter¬ 
rifically  wealthy,  live  lives  of  luxury.  Intelli¬ 
gent  U.  S.  citizens  know  the  opposite  to  be  true. 

Legislators  fall  in  the  same  classes.  That 
Pennsylvania’s  legislature  must  contain  all  sorts 
of  representatives  is  natural,  that  odd  bills  af¬ 
fecting  the  industry  cannot  be  checked,  is  ap¬ 
parent.  Last  fortnight,  exhibitors  heard  of  the 
introduction  of  House  Bill  No.  1751,  which  for 
lack  of  acquaintance  with  the  industry,  lack  of 
understanding  with  trade  practices,  policies, 
plight,  may  be  well  considered  as  leading  meas¬ 
ure  of  its  kind  in  the  1935  legislature  bill- 
deluge. 

Sponsored  by  Philadelphia’s  Republican  Clin¬ 
ton  A.  Sowers.  House  Bill  No.  1751  would  im¬ 
pose  a  state  tax  of  $1  on  each  foot  of  film, 
provide  penalties  and  methods  for  enforcement. 
Prefaced  by  as  humorous  a  group  of  “where¬ 
ases  as  seen  in  many  a  day,  Representative 


Sowers’  measure  desires  to  check  any  alleged 
tendency  of  a  good  part  of  the  nation’s  wealth 
to  rest  in  Hollywood. 

Filmmen  generally  thought  House  Bill  No. 
1751  could  get  little  attention  from  level-headed 
legislators,  well  understanding  that  any  bill  is 
a  menace.  That  Representative  Sowers  evi¬ 
dently  does  not  know  that  all  such  taxes  would 
have  to  be  passed  on  to  exhibitors  to  be  passed 
on  to  patrons,  that  a  $6,000  tax  on  average 
feature  would  far  exceed  actual  returns  in 
some  cases,  that  such  a  measure  would  auto¬ 
matically  oust  business  from  this  state  was 
apparent  to  all  film  observers. 


TECHNICAL 


Watchful  Union 

Stronger  than  all  exhibitor  organizations, 
most  unions,  is  the  International  Alliance  of 
Theatric  al  Stage  Employees  and  Moving  Pic¬ 
ture  Machine  Operators  of  the  United  States 
and  Canada.  Behind  the  trade’s  longest  title 
rests  a  watchful  group,  fortified  by  well-con¬ 
trolled  individual  units.  Prime  purpose  of  all 
such  groups  is  check  on  any  forces  which  might 
affect  members’  employment,  weaken  locals. 

Particularly  active  are  the  operators,  whose 
call  to  arms  never  resounded  more  clearly  than 
following  reports  that  sound  companies  (ERPI, 
RCA)  might  invade  boothmen’s  departments, 
service  all  projection  equipment  as  well  as  sound. 

Quick  to  call  angles  of  such  steps  to  the  atten¬ 
tion  of  members  was  the  IATSE  general 
offices. 

Wrote  the  General  Bulletin:  “Reading  be¬ 
tween  the  lines  of  the  contemplated  move,  it  is 
clearly  perceptible  that  this  condition  would  by 
no  manner  of  means  be  confined  solely  to  the 
precincts  of  the  booth  and  its  complementary 
equipment,  but  would  eventually  be  amplified 
to  include  the  stage  and  its  fixtures. 

“To  cope  with  this  judgment,  local  organiza¬ 
tions  are  summoned  and  petitioned  to  familiar¬ 
ize  their  membership  with  every  aspect  of  serv¬ 
icing.  The  damaging  consequence  failure  to 
observe  such  a  recommendation  would  have  on 
all  Locals  of  the  International  cannot  be  even 
roughly  estimated. 

“To  avoid  the  serious  consequences  of  loss  in 
employment,  together  with  the  stinging  rebuke 
and  accompanying  embarrassment  of  being 
accused  of  such  an  idiotic  neglect,  let’s  lock 
the  door  while  the  horse  is  still  in  the  stable.” 

Judging  from  their  experiences  with  opera¬ 
tors  local,  moviemen  were  of  one  opinion,  last 
week,  that  if  protection  were  needed,  the 
IATSE  would  certainly  take  care  of  the  flock. 


New  Color  Film 

Down  from  New  York  State’s  Kodak-con¬ 
scious  Rochester  came  reports,  April  3,  that 
Eastman  had  perfected  a  new  color  film  for  use 
in  standard  motion  picture  cameras,  had  some¬ 
thing  that  rmght  revolutionize  color  picture 
making. 

Not  before  May  was  the  official  announce¬ 
ment  of  a  three  film  on  a  single  roll,  filter- 
treated  process  expected.  No  promise  of  color 
perfection  was  thought  likely,  but  scientific- 
minded  moviemen  expected  more  simplicity. 


PRESS 


M.  P.  M.  1935  Annual 

What  Jay  Emanuel  Publications,  Inc.,  Jack 
Alicoate’s  Film  Daily,  Martin  Quigley’s  Motion 
Picture  Daily  and  Motion  Picture  Herald  mean 
to  nation-wide  filmfolk,  Movie  Picture  Monthly 
means  to  progressive  India  tradesters.  Aptly 
edited  by  R.  K.  Rele,  this  Moj-Majah  Kary- 
alaya  publication  covers  all  India  film  angles, 
rea'  lies  exhibitors,  producers,  picturegoers. 

Last  week  from  far-off  Bombay  came  the 
M.  P.  M.  1935  annual,  comparable,  in  size  only, 
to  famed  Film  Daily  Year  Book,  Motion  Pic- 


Columbia’s  McCoy 

Only  six  for  Music  Hall  ilk 
(Col.  1,  paqc  17) 

ture  Almanac.  U.  S.  readers  of  1935  annual 
might  think  editor  Rele’s  achievement  leans 
too  strongly  toward  fan-magazine  material, 
lacks  the  volume’s  formidable  statistical 
strength  of  local  annuals.  But  to  not-too- 
critical  film  men,  M.  P.  M.  1935  is  impressive, 
representing  not  only  a  flourishing  publication, 
but  a  progressive,  all-advancing  India  motion 
picture  industry  whose  real  possibilities  are  not 
at  all  evidenced  by  the  few  India-made  produc¬ 
tions  which  have  reached  U.  S.  shores. 


Pettingill  Bill  ( Continued ) 

That  the  already-famous  Pettingill  Bill, 
abolishing  block  booking,  will  continue  to  be 
a  source  of  agitation  no  one  will  deny.  (See 
last  issue.)  But  that  it  would  lead  to  petty 
tiffing  between  industry  tradepapers  was  not 
predicted. 

Reason  for  word-battle  was  the  three  page, 
30-pt.  caps-headed  “expose”  by  Motion  Picture 
Herald  editor  Terry  Ramsaye  (“1001  Nights”), 
March  30,  of  a  “plot  to  grab  screen  by  legisla¬ 
tion.”  Changing  its  conservative  makeup  long 
enough  to  spread  its  details  in  such  fashion  so 
none  would  miss  them.  Motion  Picture  Herald 
offered  “evidence”  to  indicate  that  the  sponsor¬ 
ing  Parent-Teacher  organization  contemplated 
going  into  the  motion  picture  business,  intro¬ 
duced  a  telegram  from  one  Motion  Picture 
Chairman  to  substantiate  its  charges. 

A  week  later,  national  president  Mrs.  B.  F. 
Langworthy  denied  such  intentions,  blamed  an 
unauthorized  underling  informed  the  film  in¬ 
dustry  any  such  action  was  in  direct  violation 
of  Parent-Teacher  policy. 


THE  PHILADELPHIA  EXHIBITOR  Aprl5'35  19 


THE  SHORTS  PARADE 


EXHIBITOR  Shorts  Page 

Another  tradepaper  followed  it 


Whether  her  official  word  would  satisfy  edi¬ 
tor  Ramsaye,  readers  or  reprint-receivers  could 
not  be  ascertained,  but  a  discordant  note  arose 
in  the  trade  press  when  trade  paper  editor  Chick 
Lewis,  (former  M .  P.  Herald  executive)  could 
not  resist  the  temptation  to  chide  sensation- 
producer  Ramsaye  on  his  “much  ado  about  noth¬ 
ing  at  all.” 

Those  who  looked  about  for  a  reason  found 
it  on  the  same  page  as  the  chide-bit,  when  ex- 
Showman’s  Round  Table  editor  Lewis  praised 
Herald  publisher  Quigley’s  publicity-bringing, 
self-advertising  Show  of  Showmanship,  dis¬ 
play  ad,  publicity  campaign,  pointing  out  that 
the  original  idea  was  Lewis'  when  he  was 
formerly  a  Quigley  employee. 

Short  Consciousness 

A  Pennsylvania  clubwoman  enthused.  Short 
subject  salesmanagers  were  gratified.  Exhibitors 
used  it.  Bookers  said  it  helped  them.  Another 
trade  publication  followed  the  parade. 

Thus,  last  fortnight,  was  begun  The  Shorts 
Parade,  new  Exhibitor  department.  Noticed, 
too,  was  the  appeal  to  shorts  subjects 
sales  managers,  readers,  to  get  together  for 
proper  shorts  understanding,  ballyhoo.  That 
from  The  Shorts  Parade,  appeal,  general  shorts 
information  and  consideration  might  result  a 
rebirth  of  shorts  valuation  was  indicated.  Likely 


also  was  some  action,  by  shorts  producers,  to 
encourage  shorts  appreciation  by  trade,  patrons, 
newspaper  editors. 

Praise  from  Pete 

Chief  little-independent-exhibitor  protector 
since  he  started  Harrison’s  Reports  nearly  two 
decades  ago  is  Publisher  Pete  Harrison,  1440 
Broadway,  New  York.  Watchdog  against  any 
unfair  practice,  first  to  call  attention  to  de¬ 
spised  policies,  Publisher  Harrison  has  made 
many  an  enemy,  many  more  friends.  Particu¬ 
larly  fortunate  is  the  film  company  which  earns 
Harrison  good  will. 

Last  week  into  that  group  of  a  few,  policy- 
endorsed  film  companies  bearing  seal  of  Harri¬ 
son  approval,  went  The  March  of  Time,  Inc., 
which,  be  ause  of  its  new,  fair  selling  plan 
(see  last  issue),  found  itself  pointed  out  as  an 


organization  whose  efforts  deserved  commenda¬ 
tion. 


RECEIVERSHIPS 


Paramount  Plan 

Indication  that  receivership-governed  Para¬ 
mount  Publix  will  soon  be  reorganized  was 
indicated  last  fortnight  when  Judge  Alfred  C. 
Coxe  gave  final  confirmation  to  the  reorganiza¬ 
tion  plan,  fixed  April  25  as  date  for  next  hear¬ 
ing  in  connection  with  it. 

Details  of  underwriting,  changes  in  by-laws, 
payments  of  allowances,  continuance  of  pending 
suits  will  be  discussed. 

Financial  experts,  attorneys,  stockholders 
hoped  June  15  would  see  the  reorganized  com¬ 
pany  operating. 


IRWIN 


FIRST  or  LAST- 

See  the  IRWIN  Line 


BEFORE  YOU  BUY! 


The  chair  illustrated  at  the 
left  is  just  one  of  several  hot 
offerings  that  successful 
theatre  owners  are  going  for 
like  a  duck  takes  to  water. 
And  so  will  you,  because  they 
incorporate  in  a  superior 
way  all  the  elements 
that  increase  box-office 
receipts  plus  a  durabil¬ 
ity  that  means  sound 
economy — Comfort  like 
that  of  a  lounge  chair,  style 
with  a  zip — Engineered  for 
many  years  of  trouble-free 
service — Built  by  a  firm  that 
for  many  years  has  proven  to 
the  world  that  it  knows  “its 
theatre  chairs.” 


MODEL  No.  6868 


Write  NOW  for  complete  details  or 
call  in  the  nearest  representative  of  the 
National  Theatre  Supply  Company. 

IRWIN  SEATING  COMPANY 

GRAND  RAPIDS,  MICH. 

Distributed  by  NATIONAL  THEATRE  SUPPLY  CO. 
ALL  PRINCIPAL  CITIES 


Publisher  Harrison 

A  fair  plan  drciv  praise 


20 


Aprl5'35 


THE  PHILADELPHIA  EXHIBITOR 


LADDIE.  RKO’s  picturization  of  the  Gene  Stratton  Porter  work  includes  John  Beal  and 
Virginia  Weidler  (left),  while  James  Barton  and  others  in  “Captain  Hurricane”  are  also 
viewed. 


Roxy  in  Wilmington 


Names  of  Charles  Topkis,  owner  of 
theatre  property  in  Wilmington  and 
Samuel  L.  Rothafel,  New  York,  well 
known  in  the  theatre  and  radio  world  as 
“Roxy,”  together  with  persons  un¬ 
named,  reported  affiliated  with  the 
Mastbaum  interests  in  Philadelphia,  are 
connected  with  a  race  track  and  sports 
field  project  in  or  near  Wilmington, 
according  to  published  reports  in  Wil¬ 
mington  papers. 

Firm  of  Massena  &  duPont,  archi¬ 
tects,  has  been  engaged  to  draw  plans 
for  the  project  including  a  club  house 
and  other  features.  Alfred  V.  duPont, 
architects  firm,  recently  studied  the 
Hialeah  track  in  Florida. 


Chester  Local  Battling 

Chester  Local  516,  IATSE,  is  taking  steps 
for  the  dismissal  of  Elmer  Wiegand,  city  elec¬ 
trician  at  $2,000  annnual  salary.  The  union 
claims  the  city  employee  has  been  operating 
spotlights,  lighting  effects,  etc.,  at  social  func¬ 
tions,  depriving  members  of  work.  Union,  which 
has  jurisdiction  over  13  Chester  houses,  Media, 
Marcus  Hook,  Norwood,  West  Chester  theatres, 
has  a  full  employment  list  and  even  uses  out  of 
town  members.  Philip  L.  Trainer  is  presi¬ 
dent  and  business  manager,  battling,  often,  in 
the  courts  to  protect  the  union.  Other  unions 
including  district  secretary,  Lawrence  Katz. 
Harrisburg,  are  aiding  in  the  current  fight.  The 
mayor  has  already  informed  the  union  he  will 
give  the  matter  personal  attention  and  says 
there  can  be  no  infringement  on  union  rights. 


MPTO  Battles  Daylight 

With  daylight  saving  scheduled  to  begin 
April  28,  the  MPTO  came  out  this  week  for  a 
battle  against  its  adoption.  Members  are  urged 
to  contact  councilmein  tc{  vote’  against  the 
plan.  Most  of  the  towns  using  the  practice 
are  expected  to  use  them  again. 


Seidman,  Manoff  Back 

Jack  Seidman,  I.  Manoff  and  Dave  Brodsky 
are  now  associated  in  the  Paramount  Decorat¬ 
ing  Company,  Inc.,  at  311  N.  13th  Street.  The 
first  two  were  partners  about  a  year  ago. 

Company  handles  stage  settings,  draperies, 
carpets,  painting  and  decorating  as  well  as 
allied  crafts. 


Lynch  in  Chicago 

Bob  Lynch,  Metro  manager,  has  been 
spending  a  lot  of  time  in  Chicago  doing 
work  for  the  home  office  in  connection 
with  local  sales  in  the  Chicago  situation. 

He  was  sent  out  when  Metro  deter¬ 
mined  not  to  break  its  policy  of  having 
one  national  sales  plan.  The  company 
apparently  figures  that  if  large  manu¬ 
facturers  can  have  a  national  sales  pol¬ 
icy,  so  can  Metro,  with  the  result  that 
the  company  and  exhibitors  became 
deadlocked. 

Lynch  expects  to  be  there  for  some 
time,  hopping  back  here  occasionally. 
If  he  is  there  during  the  summer,  he  will 
probably  miss  his  Ocean  City,  N.  J., 
yachting. 


Waldvogel  Bill 

The  Waldvogel  bill,  recently  passed 
by  the  Ohio  House  and  Senate,  is  un¬ 
constitutional,  according  to  an  opinion 
by  the  state’s  attorney  general. 

Measure  would  have  checked  desig¬ 
nated  playdates  by  law,  and  recently 
became  in  effect  without  signature. 


Special  Shows 

Through  a  tie-up  with  a  Harrisburg  news¬ 
paper,  a  special  show  was  held,  March  30, 
at  Loew’s  Regent  Theatre,  Harrisburg,  for 
little  girls.  Only  girls  with  doll  babies  were 
admitted. 


MANAGER  AVAILABLE 

40  Years  of  Age  -  Christian 

At  present  employed  in  New  York  City 
Motion  Picture  Theatre 


LIVE  WIRE  .  .  ADVANCED  IDEAS 
EXPERIENCED  IN  EVERY  DEPART¬ 
MENT  OF  THEATRE  OPERATION 

Including  Booking  and  Playing  of 
Vaudeville  and  Road  Shows 

Would  Like  to  Locate 
in  Smaller  Town 

Work  on  Salary  and  Percentage  Basis 

Reason  for  Desired  Change  Prefer  the 
Smaller  Town  Living  Environments 

BOX  40 

THE  NEW  YORK  STATE  EXHIBITOR 
1600  Broadway  New  York  City 


A  N  e  w 
Valuable 
Service! 

Theatre  Owners 
and  Theatre 
Managers7  you 
will  benefit  by 
turning  to  .  .  . 

PAGE  35 


SUNSET  RANGE.  Hoot  Gibson  has  an  able  supporting  cast  in  the  First  Division  western. 


Aprl5'35  pg.  21 


-c  Ta  i<0pitiui 

^  Art  *?■  .  .rioll*'1 


,ACt  ,  .„ciii'01 


years 


OF 

SHORT  SUBJECT 
SPECIALIZATION 


LEADING  THEIR 
OWN  FIELD  AL¬ 
WAYS. .CONTRIB¬ 
UTING  ALWAYS 
TO  THE  SCREENS 
PROGRESS  THRU- 
OUT  THE  PERIOD 
OF  ITS  GREATEST 
GROWTH. 


22 


Aprl5'35 


THE  PHILADELPHIA  EXHIBITOR 


THE  CAMERA  SPEAKS 


Pictures  often  tell  the  story 
better  than  the  printed  word 
.  Here  are  highlights. 


USHER  BALLY.  Manager  John  J. 
O’Brien,  Allegheny  Theatre,  had 
this  usher  idea  for  plugging  “So¬ 
ciety  Doctor.” 


REVIVES  AMALGAMATED.  Ed 
Fay  and  the  Comerford  circuit  are 
reviving  Amalgamated  Vaudeville 
Exchange,  with  Ed  Fay  operating. 
Dave  Cohen,  Joe  Feinberg,  Harry 
Puck  will  assist.  All  Comerford 
houses  will  be  booked  as  well  by 
Fay,  with  the  exception  of  Fay’s, 
here,  which  is  being  handled  by 
Eddie  Sherman. 


ANDY  SMITH  WEEK.  Warner  ex¬ 
changes  think  they  will  break  re¬ 
cords  with  Andy  Smith  Week,  May 
5-May  11,  at  which  time  eastern 
division  men  will  pay  tribute  to  the 
Warners’  sales  manager  as  a  reci¬ 
procity  measure  for  his  fairness, 
his  congeniality,  co-operation  to 
them  which  factors  enable  them  to 
deal  with  exhibitors  in  a  more 
agreeable  manner,  knowing  of  his 
co-operative  spirit.  New  records 
are  expected  to  be  set. 


DRESS  TIEUP.  Here  is  how  Hal  Longenbach,  manager,  College  Theatre, 
Bethlehem,  boosted  “Women  Must  Dress,”  Monogram  picture  and  FD  release. 
The  Spring  Fashion  show  proved  a  big  hit. 


STAGE  WEDDING.  This  is  a  little 
stunt  arranged  by  Sam  Gilman, 
manager,  Loew’s  Regent  Theatre, 
Harrisburg,  to  exploit  “The  Wedd¬ 
ing  Night.”  Ben  Rice,  usher, 
Loew’s,  is  representing  bridegroom. 
A  local  girl  is  playing  role  of 
bride.  They  drove  about  city  in 
this  car,  attracting  considerable 
attention. 


PRESIDENT.  W.  Ray  Johnston, 
Monogram  president,  is  the  presi¬ 
dent  of  Republic  Pictures,  organ¬ 
ized  as  the  successor  to  Monogram. 
Republic  enters  with  the  ’35-’36 
season. 


PROMOTED.  Barton  Kreuzer, 
newly  appointed  consulting  engi¬ 
neer  is  in  charge  of  RCA  Victor 
Photophone  recording  sales. 


HU  A  long  time  ago  a  man  named  Emerson  wrote  a  life-time  success-story 
in  a  few  simple  words  .  .  . 


$  He  said  .  .  .“if  a  man  preach  a  better  sermon;  write  a  better  story;  invent 
a  better  mouse-trap  or  build  a  better  house  than  his  neighbor ,  even  though  he 
live  in  a  forest ,  the  world  will  beat  a  pathway  to  his  door”.  .  . 


$  Fifteen  years  ago  the  men  who  conceived  the  idea  behind  National 
Screen  Service  said  “wefll  give  them  the  best  exploitation  idea  ever  devised  on 
a  complete  service  basis  covering  every  picture  they  book”.  .  .  and  today  four 

out  of  every  five  exhibitors  in  the  field  .  .  .  more  than  9,000  in  all  .  .  ♦  use 

Aprl5'35  pg.  23 


NATIONAL  SCREEN  SERVICE 


24 


Aprl5'35 


THE  PHILADELPHIA  EXHIBITOR 


'‘ptrTZ1  Hearings  .  .  .  Decisions  .  .  .  Appeals 

■L  JTlti  wwl/L ■  .  .  .  Local  release  dates  .  .  .  Resolutions 

WARNERS  FOX 

.  It’s  a  Small  World,  April  12;  $10  Raise, 

Case  of  the  Curious  Bride,  April  13;  Trav-  March  29 
eling  Saleslady,  April  12;  Night  at  the  Ritz,  ,,rTDri 

April  25.  ME1RO 

Naughty  Marietta,  April  5-11. 

COLUMBIA  RKO 

I’ll  Love  You  Always,  April  11-13.  Star  of  MidniSht’  MaV  2'8- 

Laddie,  April  20-23. 

Men  of  the  Night,  March  30- April  1. 

PARAMOUNT  Code  Au,horit>'  DecisionS 

Code  Authority,  in  the  case  of  George  H. 

McFadden’s  Flats,  March  29- April  1.  Kline,  State  Theatre,  Boyertown,  vs.  Stanley 

It  is  possible  to  buy  anything  at 

any  price  but  when  quality  is 

considered  smart  showmen  are 

glad  to  pay  the  difference.  There 

is  a  difference  between  JUST 

Printing  and  Good  Printing.  That 

difference  is  one  of  the  reasons 

why  National  Penn  Printing 

Company  is  the  leader  in  the 

field.  It  takes  more  than  just 

paper,  ink  and  type  to  turn  out 

Real  Printing.  »  »  »  »  » 

National  Penn  National  Kline 

Printing  Co.  Poster  Co. 

1233  VINE  STREET  1307  VINE  STREET 

PHILADELPHIA  PHILADELPHIA 

OSCAR  LIBROS  AL  BLOFSON  SIMON  LIBROS 

Warner,  Strand  Theatre,  Pottstown,  William 
Goldman  Enterprise,  Hip  Theatre,  Pottstown, 
upheld  the  original  decision,  maintaining  pres¬ 
ent  clearance. 

In  the  case  of  Louis  Linker,  Criterion  The¬ 
atre,  Bridgeton,  N.  J.,  vs.  Atlantic  Theatres, 
Inc.  Stanley  Theatre,  Bridgeton,  N.  J.,  the  local 
board  was  sustained  on  an  evasion  of  admis¬ 
sions  decision. 


TUALUEIMLR  t  WEITZ 

ARCI1IT[CIS«*MATR[S 

IO  SOUTH  IfiTW  STREET 


UR  PLEDGE 

in  1935-- 

THE  BEST 
POSSIBLE 
SERVICE 

Since  its  inception  New 
Jersey  Messenger  Serv¬ 
ice  has  kept  in  front,  has 
adopted  modern  ideas, 
latest  trends  in  order 
that  each  client  may  be 
assured  of  100%  service. 

During  1935,  if  new 
methods  arrive,  we  shall 
be  in  the  fore,  ever 
adding,  ever  improving, 
ever  seeking  perfection. 

Snow,  rain,  sleet,  floods, 

— nothing  can  stop  us  in 
the  performance  of  our 
duty. 

That  is  our  pledge 

NEW  JERSEY 

MESSENGER  SERVICE 

250  N.  Juniper  St.  Myer  Adleman 
PHILADELPHIA  Prop. 

Spr.  9355  Loc.  8787  Race  9444 

Member  National  Film  Carriers,  Inc. 


THE  PHILADELPHIA  EXHIBITOR 


Aprl5'35 


25 


Co-operation  Berison 


Jack  Berison,  Berio  Vending  leader, 
believes  in  helping  his  fellow  man.  A 
recent  order  for  candies  for  Berio 
machines  for  a  New  York  factory  re¬ 
opened  the  place  and  gave  employment 
to  800  people. 

Such  an  attitude  is  worthy  of  plenty 
commendation.  Berio  users  will  prob¬ 
ably  be  well  pleased  as  well. 


Heard  In' 


V 


INE  STREET 

John  Bethell 
Hops  Around 


Vine  Streeters  were  sorry  to  hear  of  the  in¬ 
jury  that  befell  Censor  Board  member  Mrs. 
Davenport. 

Walter  Vincent,  Wilmer  and  Vincent,  is  back 
from  a  month’s  Nassau  stay. 

Leonard  Schlesinger,  S-W  exec,  was  a  guest 
in  H  and  H.  with  Samuel  Gross,  coming 
Fox  exec. 

Many  exhibitors  have  their  eyes  on  the  swell 
gifts  being  given  out  by  First  Division  in 
connection  with  their  date  drive  in  May. 
Joe  Rossheim  not  only  has  his  eye  on  the 
radio,  but  took  it.  Now  he’ll  have  to 
give  enough  dates  to  insure  his  winning 
it  fairly. 

Dave  Miller,  S-W  executive,  is  working  so 
hard,  the  boys  are  telling  him  to  avert  a 
nervous  breakdown. 

Ted  Schlanger,  the  S-W  zone  chief  here,  is 
so  busy  he  rarely  attends  any  local  affairs, 
even  the  Variety  Club. 

Despite  code  board  decisions  to  the  contrary, 
there  are  still  plenty  of  passes  circulating 
in  certain  neighborhoods  of  the  city.  It 
looks  as  if  each  particular  instance  will 
have  to  be  heard  as  a  special  case.  Passes 
gave  a  5c  matinee  charge  and  a  I  Oc  even¬ 
ing  charge. 

Harry  Stiefel,  Roxy  Theatre,  Ephrata,  was  a 
visitor. 

Charlie  Steifel,  the  premium  man,  takes  time 
off  from  his  exhibition  duties  to  play  hand¬ 
ball  with  Ben  Golder. 

Luke  Gring  has  been  seen  on  the  street 
again.  The  Erlen  impressario  had  the 
grippe  and  some  teeth  extracted. 

Sidney  Wilmer,  Wilmer  and  Vincent,  looks 
good  since  his  recent  European  trip. 

Fred  Osterstock,  W-V  exec,  lost  a  tooth. 

Paramounteer  Earle  Sweigert  is  now  a  stamp- 
collector,  ever  since  the  Paramount-Byrd 
cameraman  got  back. 

Rose  Forman,  FD,  got  that  sparkler.  Joe 
Goodman  is  the  lucky  guy. 

Sam  Rosen,  at  First  Division,  is  gratified  over 
the  reception  being  given  to  the  new 
March  of  Time  sales  plan  as  well  as  the 
Musical  Moods.  “Mediterranean  Songs” 
will  play  the  Aldine  with  "Cardinal  Rich¬ 
elieu,”  while  other  Moods  are  booked  into 
de  luxe  houses  everywhere.  “March  of 
Time”  opens  at  the  Stanley  Theatre,  April 
20. 

Harry  LaVine,  at  Gold  Medal,  reports  that 
the  “Brementown  Musicians,”  ComiColor 
release,  got  two  weeks  at  the  Stanley  The¬ 
atre,  and  that  all  the  shorts  are  going  over 
well.  “Behind  the  Green  Lights”  will 
break  soon,  while  “The  Phantom  Empire” 
current  serial,  is  creating  plenty  of  inter¬ 
est. 


BREWSTER’S  MILLIONS.  Lily  Damita,  Jack  Buchanan  are  the  farceurs  in  the  United  Art¬ 
ists’  release. 


M  iss  Mary  Ferroni,  Universal,  is  back  at  her 
desk  after  being  ill. 

Joe  Engel,  U,  was  ill  for  a  few  days. 

J.  H.  Murphy,  home  office  representative, 
Universal,  has  been  a  local  visitor. 

Miss  Violet  Porreca,  U,  has  been  attending 
formals. 

Murray  Beier,  at  Preferred,  is  enthused  over 
“The  Circle  of  Death,”  which  he  says  is  a 
rip-snorting  western  of  the  cowboy,  Indian 
school.  Plenty  of  exhibitors  are  also  show¬ 
ing  interest  in  the  new  Tarzan  feature  and 
serial,  he  is  distributing.  The  Monty  Mon¬ 
tanas,  of  which  "Circle  of  Death”  is  the 
first,  looks  like  some  of  the  season’s  best 
bets. 

Masterpiece  announces  that  it  is  distributing 
“The  Perfect  Clue,”  "Mutiny  Ahead,”  and 
“Motive  for  Revenge,”  although  only  the 
first  is  available  at  this  time.  Big  time 
advertising  and  publicity  campaigns  are 
planned.  Masterpiece  also  has  the  Harry 
Carey  westerns  for  the  territory,  with  the 
first  reports  very  favorable. 

John  Golder  has  good  reason  to  enthuse 
over  Hollywood’s  “The  Lost  City,”  which 
tripled  normal  Stanton  business  and  as  a 
result  received  many  S-W  dates.  The  cir¬ 
cuit  spotted  the  picture  into  some  of  the 
best  houses  in  the  district,  because  it  did 
so  well  at  the  first  run  showing.  John  was 
very  enthused  over  it  and  expects  to  break 
even  “Tomorrow’s  Children"  records  with 
it.  The  Effinger-Victoria  circuit  in  four 
towns  booked  the  show  as  well. 

Mike  Conroy,  ERPI  operating  manager,  is 
the  proud  father  of  a  son.  Thus,  he  has 
plenty  of  opportunity  to  give  away  those 
Corona  Coronas  he  likes  so  much. 

Mel  Koff,  the  Marcus  Hook  dynamo,  is  en¬ 
gaged  in  producing  a  satirical  show  to 
help  Vine  Street’s  unemployed.  It  will  be 
terrifically  funny,  he  and  his  aides  say. 

James  Clark,  Horlacher  Delivery  executive, 
celebrated  his  .  .  th  birthday,  April  I  I. 

Paramount’s  Earle  Sweigert  is  now  an  author¬ 
ity  on  old  English.  Ask  him  if  you  are 


in  doubt  about  words  in  the  17th  or  18th 
century. 

Jack  Kraker,  the  Ross  Federal  Checking 
chieftain,  sleeps  Sunday  afternoons  if  any¬ 
one  is  interested  in  visiting  him. 

John  Bethel!  is  hobbling  around,  despite  the 
accident  which  nearly  seriously  injured 
him.  The  RCA  Photoph  one  representa¬ 
tive  was  in  an  automobile  collision. 

A1  Fisher,  Keswick’s  brilliant  impressario  has 
now  changed  his  plans  so  that  he  takes 
his  shower  after  dinner  and  not  before. 
This  is  a  compromise  between  his  not 
wanting  to  take  any  shower  and  his  wife’s 
demanding  it. 

Joe  Murphy  had  an  auto  accident,  is  recov¬ 
ering.  He  was  coming  back  from  his  up¬ 
state  theatre. 

Warner  chieftain  Bill  Mansell,  salesmen 
Johnny  Bachman,  Roger  Mahan  are  get¬ 
ting  set  for  the  Warners’  coast  convention. 
May  26.  They  expect  big  things. 

Masterpiece,  as  predicted,  set  new  records 
with  “Secrets  of  Chinatown.”  The  show 
has  done  peak  business  at  the  S-W  spots 
in  which  it  has  played,  and  the  dates  are 
now  piling  in  so  that  booker  Ben.  Harris 
has  been  kept  very  busy  taking  care  of 
them.  Every  theatre  got  behind  the  chow 
with  a  mammoth  campaign  and  returns 
were  excellent.  The  show  will  set  a  new 
Masterpiece  record  for  the  year. 

Masterpiece  also  has  received  prints  of 
“Texas  Jack,”  a  Jack  Perrin  western;  and 
expects  “Get  That  Man,”  “Now  or  Never,” 
a  new  Richard  Talmadge  and  “The  Per¬ 
fect  Clue"  in  shortly.  The  exchange  is 
busier  than  at  any  time  this  season. 

Ben  Harris,  Masterpiece,  has  been  aiding  the 
Deaf  and  Dumb  Institute  by  running  off 
free  shows  for  the  inmates. 

Sam  Kassoy’s  work  at  sign  painting  has  cer¬ 
tainly  impressed  the  art  department  of  a 
large  drug  chain.  It  stands  out.  He  is 
the  brother  of  Ben. 

(See  page  31) 


ROBERTA.  Shots  from  Radio’s  “Roberta,”  which  is  doing  a  record  business  in  all  parts 
of  the  country. 


26 


Aprl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Heard  In ' 


H 


ARRISBURG 

Majestic  Closes 
Its  Doors 


When  Jack  D.  O’Rear,  manager,  Majestic, 
Harrisburg,  offered  free  admission  to 
McFadden's  Flats,”  to  all  McFadden  fami¬ 
lies,  he  learned  the  city  is  thickly  popu¬ 
lated  with  McFaddens. 

That  window  tie-up  manager  Rogers  had  with 
5  and  10  while  “George  White’s  1935 
Scandals”  was  showing  at  State,  Harris¬ 
burg,  was  a  daisy. 

Miss  Genevieve  Funk,  cashier,  Colonial,  Har¬ 
risburg,  won’t  accept  any  wooden  nickels. 


Movies  and 

CANDY- 

Still  the  same  thrill  supreme 
to  young  and  old 

Keep  it  so — By  giving  them 

"America's  Best  Candy" 
through  a 

BERLO 

CANDY  VENDOR 

Your  patrons  expect 
this  convenience 

DO  NOT  DISAPPOINT  THEM 
*  *  *  (F-l-a-s-h)  *  *  * 

Berio  Installations  Made  in 
Finishes  to  Harmonize  with 
Your  Interior 


BERLO 

VENDING 

COMPANY 

1518  N.  Broad  St.,  Phila. 
POPLAR  6011 

Specializing  In  Candy 
Vending  Equipment 
for  the  Theatre  Trade! 


NEW  YORK  BALTIMORE 

SCRANTON  WASHINGTON 

ALLENTOWN  CLEVELAND 

PITTSBURGH  CINCINNATI 


Glad  to  hear  James  Reisinger,  usher,  Loew’s 
Regent,  Harrisburg,  ill  with  pneumonia,  is 
enjoying  rapid  recovery,  and  to  see  that 
Herman  Fehleisen,  78-year-old  doorman 
at  Loew’s,  is  tearing  off  tickets  again. 

Learned  that  Bob  Etchberger,  assistant  man¬ 
ager,  Loew’s  Regent,  Harrisburg,  never 
misses  a  picture  at  any  of  city’s  downtown 
theatres. 

Sam  Gilman,  manager,  Loew’s,  Harrisburg, 
was  all  upset  because  he  was  apparently 
an  April  Fool  Day  victim.  Instead  of  his 
April  I  issue  of  “The  Philadelphia  Exhib¬ 
itor,"  he  received  "New  York  State  Exhib¬ 
itor. 

It’s  a  good  thing  Jack  O’Rear,  now  manager, 
Colonial,  Harrisburg,  can  take  it,  for  just 
as  he  got  his  Majestic  house  in  order. 
Majestic  closed  for  summer  and  he  was 
transferred  to  Colonial. 

Progress  of  the  Legion  of  Decency  in  opposi¬ 
tion  to  improper  motion  pictures  was  re¬ 
ported  recently  by  Canon  Clifford  B. 
Twombly,  Lancaster,  at  a  meeting  in  Har¬ 
risburg  of  the  executive  council  of  the 
Episcopal  Diocese  of  Harrisburg. 

Majestic  Theatre,  Harrisburg,  closed  its  doors 
April  12.  C.  Floyd  Hopkins,  Harrisburg 
representative  of  the  W.  and  V.  theatres, 
said  he  had  no  announcements  to  make 
concerning  the  future  policy  of  the 
Majestic.  Jack  D.  O’Rear,  who  managed 
the  Maj  estic,  has  been  transferred  to  the 
managerial  post  at  the  Colonial,  which  had 
been  vacant  since  the  resignation  of  Harry 
Lambert.  A.  Whitney  Church,  Lambert’s 
assistant,  will  remain  as  assistant. 

Motion  pictures  of  “The  Life  of  Christ”  were 
presented  recently  at  the  Lemoyne  High 
School,  Lemoyne. 

Mrs.  J.  B.  Rogers’  Sunday  School  Class,  St. 
Michael’s  Lutheran  Church,  Harrisburg, 
presented  pictures  of  "The  Passion  Play 
and  Creation." 

“The  Science  of  Seeing”  was  shown  to  the 
Lions’  Club  at  the  Penn-Harris  Hotel,  Har¬ 
risburg. 

Hershey  Theatre,  Hershey,  sponsored  the  en¬ 
tertainment,  April  5,  for  the  Shrine  lunch¬ 
eon  at  Chestnut  Street  Hall,  Harrisburg. 

Roxy  Theatre,  Harrisburg,  was  the  scene  of 
a  recent  meeting  of  the  East  End  Demo¬ 
cratic  Club,  Harrisburg. 


Apex  Expands 

Apex  Garage  has  added  a  new  building  to  its 
current  facilities.  When  the  deal  is  complete, 
the  garage  will  also  have  a  four-story  garage  at 
232  N.  Juniper  as  well  as  the  first  garage  facili¬ 
ties  on  the  same  street.  The  new  home,  to  be 
used  in  conjunction  with  the  old  one,  will  be 
heated  in  the  winter. 

Manager  Joe  Becker  took  this  step  to  give 
greater  convenience  to  film  patrons.  The  new 
building  is  modern  in  every  respect. 


Delaware  Invites  Trade 


The  Central  Labor  Union,  Wilming¬ 
ton,  has  invited  the  motion  picture  in¬ 
dustry  to  locate  in  Delaware  where  they 
contend  it  would  be  “without  taxation 
worries.”  John  C.  Saylor,  secretary, 
who  has  always  been  much  interested  in 
the  motion  picture  business,  brought 
the  matter  up  at  a  labor  meeting,  and 
had  a  telegram  sent  to  Louis  B.  Mayer, 
MGM,  chairman  of  the  producers  com¬ 
mittee  for  protection  against  taxation 
of  the  movie  industry. 


Walker  Name  Rumored 

Name  of  Frank  C.  Walker,  Comer- 
ford  executive,  to  be  one  of  the  heads 
active  in  President  Franklin  D.  Roose¬ 
velt  s  new  work  plan,  has  been  reported 
in  New  York  and  Philadelphia  papers. 

Delaware  Session  Ends 

Despite  the  whirlwind  one-man  fight  to  push 
the  Brogan  Sunday  movies  bill,  which  in  its 
form  was  not  generally  acceptable  to  exhibi¬ 
tors  of  the  state,  the  Delaware  Legislature 
adjourned  April  4  by  snowing  it  under  by  a 
vote  of  20  to  8.  Previous  day,  however,  the 
dog  racing  bill,  sponsored  by  Representative 
White  of  Elsmere,  and  opposed  bitterly  by  the 
exhibitors,  was  defeated  9  to  22. 


SERVING  theatre  needs  with 
a  knowledge  of  theatre 
business. 

SSISTING  theatre  owners  with 
MJL  a  staff  of  trained  clerks  and 
0  Y  office  files.  No  missouts. 

FREEING  theatre  owners  of  the 
worry  that  they  may  have 
forgotten  part  of  their  show. 

EFFICIENTLY  operating  the  larg¬ 
est  film  delivery  service  in 
the  world. 

Taking  care  of  every 

possible  need  in  the  delivery 
of  film. 

I  EL  DING  the  epitome  of 
safety,  service  and  effici¬ 
ency  at  a  minimum  cost. 

• 

HORLACHER 

DELIVERY  SERVICE,  Inc. 

1228  Vine  Street,  Philadelphia 

NEW  YORK 
SCRANTON 
BALTIMORE 
WASHINGTON 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


Another  Horlacher  Service 
LARRY  DAILY,  Notary  Public 

The  only  one  on  Vine  Street  .  .  At 
your  service  any  time  during 
business  hours. 


THE  PHILADELPHIA  EXHIBITOR 


Aprl5'35 


27 


BETTER  MANAGEMENT 


Tested  ideas  .  .  .  Suc¬ 
cessful  merchandising  .  .  . 
Stunts  that  are  proven. 


First  Division  Gets 
Behind  Gibson  Pictures 

First  Division  intends  to  make  the 
trade  Hoot  Gibson-conscious. 

Beginning  with  the  first  production,  ‘‘Sun¬ 
set  Range,”  the  company  has  outlined  a 
series  of  exploitation  steps  to  help  exhibitors 
sell  the  shows,  not  the  least  of  which  is  the 
first  four  color  press  book  for  a  western  seen 
in  the  trade. 

With  an  attractive  cover,  containing  good 
tieups,  ads,  publicity  copy,  and  swell  paper, 
the  press  book  will  help  sell  many  a  the- 
atreman  on  the  Gibsons.  The  pressbook  tops 
most  of  the  western  pressbooks,  even  from 
the  biggest  companies. 

In  the  tieup  division,  there  is  the  Bost 
Tooth  Paste  contest,  with  the  winner  getting 
a  free  trip  to  Hoot’s  own  ranch,  as  his  guest 
at  the  Hoot  Gibson  rodeo,  September  1-2. 
All  expenses  are  paid.  In  addition,  there 
will  be  25  additional  prizes  of  scientific 
model  airplane  kits,  1 0  streamline  auto  kits, 
subscriptions  to  Model  Airplane  News,  a 
Southern  Pacific  railroad  tieup,  presentation 
by  Explorer  Harold  MacCracken  of  the  first 
copy  of  his  new  book,  "Beyond  the  Frozen 
Frontier,”  bound  in  canvas  from  the  wing  of 
the  Norge  airplane  used  by  Italian  fliers 
who  made  the  trans-atlantic  hop,  signed,  as 
well  as  other  autographed  volumes. 

The  contest  is  certain  to  get  lots  of  sup¬ 
port. 

Congrats  are  due  the  FD  ad  department  as 
well  as  the  exploiteers  who  made  the  tieups. 

"Women  Must  Dress" 

Bethlehem 

An  extensive  exploitation  campaign  was 
conducted  by  manager  Hal  Longenbach, 
College  Theatre,  Bethlehem,  for  his  en¬ 
gagement  of  ‘  Women  Must  Dress.”  Tie-ups 
were  made  with  all  leading  stores,  radio 
broadcasts  were  conducted  and  a  special 
spring  fashion  revue  held  on  the  stage  of 
the  theatre  in  co-operation  with  the  leading 
department  store.  Ads  and  special  publicity 
stories  in  the  newspapers  were  also  a  feature 
of  the  campaign.  Entire  town  of  Bethlehem 
was  invited  to  participate  in  the  Spring 
Fashion  Revue  and  125  eligible  young 
women  were  considered  before  the  six  models 
who  actually  participated  in  the  revue  were 
selected.  Aaron  Klein,  director,  Civic  Little 
Theatre,  Allentown,  was  called  in  to  handle 
the  fashion  display,  which  took  place  on 
the  stage. 


Commercial  Reels 

This  week  at  Eastern  Service  Studios,  New 
York,  several  scenes  were  photographed  con¬ 
cerning  the  history  of  the  development  of 
the  use  of  gas  for  lighting  and  heating  pur¬ 
poses.  All  of  the  scenes  which  were  elab¬ 
orate  and  large  in  scope,  were  shot  against 
specially  prepared  sets,  entirely  authentic  as 
to  period,  going  back  to  the  1  7th  century. 
They  will  form  part  of  the  large  production 
that  is  nearly  completed  for  the  Public  Serv¬ 
ice  of  New  Jersey,  which  is  produced  by 
Audio  Productions,  Inc. 

Two-reel  comedy,  featuring  Harry  Lang- 
don,  has  been  one  of  the  highlights  of  the 
special  advertising  shows  that  the  B.  F.  Good¬ 
rich  Company  have  been  putting  on  through¬ 
out  the  United  States. 


Why  on  Posters 

The  reason  given  why  a  lot  of  the¬ 
atres  are  not  displaying  the  special] 
series  of  posters  distributed  by  the  Hays 
organization  gratis  is  that  the  posters  do 
not  have  enough  spirit  and  color.  While, 
artistically,  they  may  have  everything, 
for  lobby  flash  purposes,  they  do  not 
represent  usual  show  scheme,  it  is 
declared. 

S-W  Amateurs  Cover 
Leading  Nabe  Theatres 

Twenty-two  Stanley-Warner  theatres 
are  included  in  a  gigantic  amateur- 
radio  hookup. 

Finals  will  be  held  over  a  period  of  8 
weeks  over  WFIL  with  Graham  MacNamee 
as  m.  c.,  and  a  stage  and  screen  opportunity 
for  the  winner. 

Tryout  nights  begin  April  16  in  the  22 
theatres,  with  the  finals  at  the  Earle  Theatre, 
week  of  April  22. 

Houses  used  for  the  preliminaries  are 
Parker,  Alhambra,  Sedgwick,  Uptown,  Col- 
ney.  Strand,  Manor,  Commodore,  Logan, 
Park,  Cross  Keys,  Leader,  Forum,  Liberty, 
Kent,  Midway,  Benn,  Plaza,  Ogontz,  69th 
Street,  Keystone,  Broadway,  Colonial,  State, 
Circle. 

Harrisburg 

At  least  two  Harrisburg  theatre  managers 
have  reverted  to  old-fashioned  amateur  nights 
to  afford  their  patrons  additional  entertain¬ 
ment,  and  incidentally  increase  box  office 
receipts. 

Although  billed  under  more  modern  titles, 
amateur  nights  are  being  conducted  at  the 

Colonial  and  Loew’s  Regent  Theatres - every 

Wednesday  night  at  the  former  for  a  six- 
week  period,  and  every  Monday  night  at  the 
latter  for  ten-week  period. 

Featured  as  a  “Radio  Audition  Contest,” 
the  Colonial  management  sponsored  its  first 
amateur  night,  April  3.  Contest  is  to  be 
conducted  every  Wednesday  for  six  weeks. 
May  1  5,  six  winners  are  to  compete  on  Col¬ 
onial  stage,  winner  of  this  contest  to  go  to 
Allentown,  Easton  and  Reading  to  compete 
with  winners  of  similar  contests  being  held 
at  Wilmer  and  Vincent  Theatres  in  those 
cities. 

On  Monday  night  preceding  first  Colonial 
Radio  Audition  Contest,  similar  amateur 
night  was  held  at  Loew’s,  under  the  modern 
title,  “Captain  Perry-Loew’s  Regent  Radio 
Audition  Contest.”  Manager  Sam  Gilman 
announced  contestants  will  appear  before  the 
“mike”  on  Loew  stage  every  Monday  night 
at  8.45  o’clock  and  winners  will  receive  cash 
prizes. 

"White  Lies" 

Harrisburg 

To  advertise  “White  Lies,”  at  the  Victoria 
Theatre,  Harrisburg,  Manager  Jerry  Wollas¬ 
ton  is  sponsoring  an  essay  contest  in  the  daily 
newspapers. 

Contestants  are  asked  to  submit  essays  of 
between  fifty  and  100  words  on  either  of 
these  subjects:  “The  Ethical  Quality  of  a 
White  Lie”  or  “The  Biggest  White  Lie  I  Ever 
Told.” 


Fol  ies  Bergere"  in 
Strong  Harrisburg  Play 

Campaign  on  "Folies  Bergere,"  put 
on  by  Sam  Gilman,  manager,  Loew’s 
Regent  Theatre,  Harrisburg,  and  his 
assistant,  Bob  Etchberger,  was  terrific. 

Special  front  used  was  made  by  Gilman’s 
artist,  Henry  Polm.  As  a  street  stunt,  the 
city  was  given  a  version  of  the  New  York 
girl  ballyhoo  on  Folies  Bergere.” 

A  beautiful  banner,  fringed  with  gold  and 
mounted  with  cutout  silver  flittered  letters, 
was  hung  on  the  inside  of  the  lobby  over  the 
entrance  doors. 

A  week  prior  to  opening  of  picture,  each 
usher  wore  a  straw  hat  cocked  on  the  side 
of  his  head  in  Chevalier  fashion.  Compli¬ 
mentary  copies  of  song  hits  from  the  picture 
were  distributed  to  six  leading  bands.  Ten 
neat  burgees  were  prominently  displayed 
throughout  the  entire  theatre  one  week  in 
advance. 

On  radio  stations  mentions  of  the  picture 
were  made  the  week  prior  to  opening  in  con¬ 
nection  with  regular  “Lucky  Listener”  con¬ 
test. 

A  special  phonograph  record  was  made  up 
for  a  P.  A.  system  in  front  of  the  theatre. 

A  gratis  co-op  ad  was  received  from  one 
of  the  city’s  leading  department  stores  on 
stockings. 

Ordinarily  Gilman  does  no  bill  posting, 
but  for  this  picture  he  used  ten  24-sheets  on 
seven  dark  and  three  illuminated  boards  for 
twelve  days. 

In  addition  to  distribution  of  miniature 
straw  hats  by  girls  dressed  in  men’s  evening 
clothes,  more  than  300  of  these  hats  were 
distributed  among  theatre  patrons. 

Two  wall  banners,  each  12  by  18  feet, 
were  fastened  on  the  sides  of  buildings  in 
most  prominent  spots  in  city.  They  could  be 
seen  for  blocks  in  the  business  section. 

Two  prominent  music  windows  were  pro¬ 
moted.  In  a  5  and  1  0-cent  store  on  the  main 
street  a  tie-up  was  made  with  large  sheet 
music  department  with  song  hits  from  the 
picture  displayed  all  over  counters.  At  soda 
fountain  of  same  store  “Folies  Bergere”  and 
“Maurice  Chevalier”  sundaes  were  featured. 

In  fifty  high-class  windows  throughout  the 
city  8  by  1  0  stills  in  neat  easels  were  dis¬ 
played.  Neatness  of  special  easel  enabled 
Gilman  and  Etchberger  to  crash  windows 
which  ordinarily  would  not  go  for  theatre 
ads. 

Six  taxicabs  carried  appropriate  banners 
on  their  trunk  racks. 

Seated  in  his  office  at  Loew’s  Regent  The¬ 
atre,  Harrisburg,  manager  Sam  Gilman  heard 
radio  station  WOR  testing  its  new  station. 
It  was  announced  that  anyone  sending  a  let¬ 
ter  telling  how  reception  was  coming  in 
would  receive  an  autographed  photo  of 
President  Roosevelt.  Gilman  wrote  a  letter 
to  the  Newark  station,  suggesting  he  be  per¬ 
mitted  to  give  a  pair  of  tickets  to  see  “Folies 
Bergere”  to  anyone  writing  to  WOR  from 
Harrisburg. 

Officials  of  WOR  were  so  enthusiastic  over 
Gilman’s  idea  they  arranged  tie-up  with  Loew 
circuit  of  theatres  along  entire  east  coast  in 
which  theatre  programs  were  announced  and 
theatre  tickets  were  awarded  to  ten  best 
letters  from  listeners  in. 


28 


Aprl5'35 


THE  PHILADELPHIA  EXHIBITOR 


"March  of  Time"  Pressbook 

The  third  "March  of  Time”  pressbook  is 
around,  and  contains  many  good  selling 
ideas  for  exhibitors,  not  the  least  of  which  is 
the  new  exploitation  idea  whereby  the  ex¬ 
hibitor  buys  a  "package,”  containing  300 
heralds,  1  5  window  cards,  1  special  review 
three  sheet,  2  regular  three  sheets,  4  regular 
one-sheets,  a  40x60  lobby  display  card.  These 
are  being  sold  for  $3.95. 

Prizes 

The  company  is  also  offering  three  cash 
prizes  of  $50,  $25,  $15,  for  the  three  ex¬ 
hibitors  who  do  the  best  follow-through  ad¬ 
vertising  job  in  their  regular  advertising 
tieing  up  with  the  M.  of  T.  campaign. 

New  Camera 

Company  also  announces  use  of  a  Candid 
News  cameraman  to  aid  in  future  releases. 
The  pressbook,  itself,  has  many  novelties, 
with  a  package  of  cigarettes  attached  to  each 
one,  telling  the  reader  to  light  up  and  make 
plans  to  tieup  with  the  third  release. 


Bill  Posters  Publish 

"The  Loew  Down,”  a  four-page  publica¬ 
tion,  issued  free  to  Loew  s  Regent  Theatre 
patrons  in  Harrisburg,  made  its  first  appear¬ 
ance  last  week.  It  is  to  be  issued  weekly  by 
the  union  bill  posters  who  have  assured  man¬ 
ager  Sam  Gilman  of  thorough  circulation. 


Hershey  Floor  Display 

Since  early  last  Autumn  beautiful  flowers 
and  greens  surrounding  the  paintings,  sketch¬ 
ings  and  cut-out  displays  in  the  lobby  of  the 
Hershey  Theatre,  Hershey,  have  been  creat¬ 
ing  much  favorable  comment. 


years’  experience— 
behind  every  register 


For  50  years  General  Register  Corpo¬ 
ration  and  associated  companies  have 
been  designing  and  building  cash  con¬ 
trol  equipmenTfor  the  theatre,  carrying 
an  unqualified  two  year  guarantee  on 
all  registers. 

Representation  in  all  key  cities. 


GENERAL  REGISTER 
CORPORATION 

1540  Broadway,  New  York 


Booking  Theatres 
Everywhere 

Honest  ::  Reliable 
Conscientious 
Service 

EDWARDSHERMAN 

VAUDEVILLE  AGENCY 

Real  Estate  Trust  Bldg. 
PHILADELPHIA 

Pennypacker  7595 

MAYFAIR  THEATRE  BLDG.,  NEW  YORK 
BR.  9-1905 


"Secrets  of  Chinatown" 

Wilmington 

"Morty"  Levine,  manager,  Grand  Opera 
House,  Wilmington,  ventured  into  a  new  field 
of  contact  for  "Secrets  of  Chinatown,”  by 
having  most  of  the  Chinese  laundrymen  of 
the  city  wrap  heralds  in  their  laundry  pack¬ 
ages.  He  also  had  window  cards  in  their 
shops,  and,  of  course,  plenty  of  celestial 
gents  in  his  audiences.  He  also  had  Chinese 
lanterns  in  the  lobby  the  week  prior  to 
showing  and  succeeded  in  grabbing  the 
vacant  store  window  in  the  Garrick  Theatre 
Building  for  large  window  displays.  He  was 
doing  well  with  the  picture. 

"Naughty  Marietta" 

Wilmington 

E.  E.  Drissel,  manager  of  Loew's  Park¬ 
way,  Wilmington,  having  a  really  artistic 
picture,  "Naughty  Marietta,”  on  the  board 
during  Art  Week,  stole  a  march  on  the  other 


theatre  men  by  grabbing  off  the  only  space 
in  the  "Ad"  Club’s  exhibit  in  the  Hotel 
duPont,  devoted  to  theatre  exploitation  ad¬ 
vertising. 

The  Exhibit  held  in  the  DuBarry  Room 
comprised  demonstration  on  a  panel  of  de¬ 
velopment  of  a  layout,  showing  pencil  sketch 
and  treatment  of  a  picture  of  Jeanette  Mac¬ 
Donald.  Thousands  of  persons  saw  the  ex¬ 
hibit  during  the  week,  including  members 
of  the  Chamber  of  Commerce,  and  the  Lions, 
Rotary,  Kiwanis  clubs. 

Harrisburg 

An  unusual  tie-up  was  arranged  by  Man¬ 
ager  Sam  Gilman,  Loew’s  Regent  Theatre, 
Ha  rrisburg,  with  one  of  city’s  leading  night 
clubs  to  advertise  ‘‘Naughty  Marietta.”  Every 
night  for  an  entire  week  before  opening  of 
picture,  star  female  singer  of  night  club  fea¬ 
tured  song  hits  from  "Naughty  Marietta.” 
She  sang  with  a  large  sign  which  read,  "Vic¬ 
tor  Herbert's  Silver  Anniversary  Night.” 


O  a. 


iL« 


mMMM 


NOTHING  YOU  CAN  DO  OR  SHOW 


will 

bring 

Patrons  into  a 

Hot  Theatre! 

Our  Engineers  will  be 
glad  to  survey  your 
Theatre  —  and  submit 
specifications  and 
prices  without  any  ob¬ 
ligation  to  you. 

ICEDAIRE 

(PATENTED) 

—  will  guarantee  a  comfort¬ 
able  interior  during  the 
warmest  days  — at  a  price 
and  operating  cost  that 
will  surprise  you 

ADVERTISE  IT  TO  YOUR  PATRONS 

TYPHOON  AIR  CONDITIONING  CO.,  INC. 

252  West  26th  Street  NEW  YORK,  N.  Y. 

Specialists  in  Theatre  Ventilating  and  Cooling  for  over  20  years 
PHILADELPHIA  OFFICE  :  1239  Vine  Street  —  CHAS.  DINGLEMAN 


THE  PHILADELPHIA  EXHIBITOR 


AprJ.5'35 


29 


"Mills  of  the  Gods" 

Harrisburg 

Jerry  Wollaston,  manager,  Victoria  The¬ 
atre,  Harrisburg,  had  intended  dressing  one 
of  his  employes  to  look  like  a  bum  for  the 
purpose  of  distributing  cards  in  the  streets  to 
advertise  ‘‘Mills  of  the  Gods.”  The  day 
arrived  for  distribution  of  the  cards,  and 
Jerry  had  forgotten  to  obtain  a  bum’s  out¬ 
fit.  But  he  hired  a  man  from  the  street  who 
did  the  job  for  him. 

At  least  1000  of  the  cards  were  handed  to 
passers-by  in  front  of  the  theatre,  who,  un¬ 
like  most  persons  who  are  handed  cards  in 
that  manner,  actually  read  them  because  they 
were  intrigued  by  the  first  line. 


"Star  of  Midnight" 

Through  a  tie-up  between  RKO’s  exploi¬ 
tation  department  and  the  Armour  company 
‘  Star  of  Midnight’’  gets  a  national  plug. 


Bridge 

Lew  Black,  manager,  Arcadia,  Wilming¬ 
ton,  is  contemplating  introduction  of  con¬ 
tract  bridge  in  his  upper  lobby,  a  large 
roomy  affair,  well  appointed  for  such  a  ven¬ 
ture.  Lew  s  idea  is  to  hook  up  with  some 
furniture  people  for  the  tables  and  chairs 
and  have  a  professional  bridge  player  run  a 
tournament  with  prizes  offered. 

Conway  Scores 

Joe  Conway,  Egyptian  Theatre  impres- 
sario,  again  scored  when  he  issued  a  mailing 
piece  that  would  do  credit  to  the  finest  of 
houses.  With  an  outside  cover  reading: 
“The  Egyptian  has  the  Pictures,”  the  book 
contains  a  still  from  each  forthcoming  attrac¬ 
tion  as  well  as  the  date.  It  shows  plenty  of 
initiative  and  the  usual  Conway  flare  for  bet¬ 
ter  things. 


Motion  Picture  Guide 


CLASS  A — Section  1 — General  Approval 


All  the  King’s  Horses 
Anne  of  Green  Gables 
Baboona 

Bachelor  of  Arts 
Behind  the  Evidence 
Big  Hearted  Herbert 
Brewster's  Millions 
Bright  Eyes 
Call  of  the  Coyote 
Calling  All  Cars 
Captain  Hurricane 
Car  99 
Carnival 

The  Casino  Murder  Case 
Charlie  Chan  in  Paris 
Clive  of  India 
Crimson  Trail 
The  County  Chairman 
David  Copperfield 
Devil  Dogs  of  the  Air 
Dog  of  Flanders 
Family  Audience 
Father  Brown,  Detective 
Fugitive  Lady 
Gentlemen  Are  Born 
The  Good  Fairy 
Grand  Old  Girl 
Great  Expectations 
Great  Hotel  Murder 
Gun  Fire 
Happiness  Ahead 
Hei  Tiki 
Helldorado 


Hell  in  the  Heavens 
Here  Is  My  Heart 
Hold  ’Em  Yale 
Home  on  the  Range 
I’ll  Fix  It 

I'll  Love  You  Always 
Imitation  of  Life 
In  Spite  of  Danger 
Jack  Ahoy 
Kentucky  Kernels 
Laddie 

The  Last  Gentleman 
Law  Beyond  the  Range 
Life  Begins  at  40 
Life  of  Our  Saviour 
Lightning  Strikes  Twice 
Lily  of  Killarney 
The  Little  Colonel 
Little  Men 
The  Little  Minister 
The  Lives  of  a  Bengal  Lancer 
Love  in  Bloom 
Love  Time 
Man  of  Aran 
Man  From  Hell 
The  Man  Who  Changed  His 
Name 

Maybe  It's  Love 
McFadden’s  Flats 
Million  Dollar  Baby 
Mr.  Dynamite 
Murder  in  the  Clouds 
The  Mysterious  Mr.  Wu 


Music  in  the  Air 
Naughty  Marietta 
The  Night  Is  Young 
One  More  Spring 
One  New  York  Night 
Outlaw  Rule 
Peck’s  Bad  Boy 
The  President  Vanishes 
Princess  O’Hara 
Return  of  Chandu 
Revenge  Rider 
Roberta 

Ruggles  of  Red  Gap 
Runaway  Queen 
The  Scarlet  Pimpernel 
Sequoia 

A  Shot  in  the  Dark 
The  Silver  Streak 
Sons  of  Steel 
Stone  of  Silver  Creek 
Symphony  of  Living 
Traveling  Saleslady 
Under  Pressure 
The  Unfinished  Symphony 
Unwanted  Stranger 
Way  of  the  West 
West  of  the  Pecos 
When  a  Man  Sees  Red 
When  a  Man's  a  Man 
The  White  Cockatoo 
Wings  in  the  Dark 
The  Winning  Ticket 


CLASS  A — Section  2 — Approved  for  Adult  Audiences 


A  Wicked  Woman 
A  Notorious  Gentleman 
After  Office  Hours 
Babbitt 

Barretts  of  Wimpole  Street 
The  Best  Man  Wins 
Behind  the  Green  Lights 
Behold  My  Wife 
Beyond  the  Law 
Bordertown 

Bulldog  Drummond  Strikes 
Back 

Death  Flies  East 
Don  Quixote 
Enchanted  April 
Evelyn  Prentice 
Evergreen 
Florentine  Dagger 
Folfes  Bergere 

George  White’s  1935  Scandals 

Gigolette 

The  Gilded  Lily 

Gold  Diggers  of  1935 

Great  God  Gold 

The  Human  Side 

It’s  a  Gift 

I’ve  Been  Around 

It  Happened  in  New  York 


Jealousy 
Judge  Priest 
Let’s  Live  Tonight 
The  Little  Damozel 
Living  on  Velvet 
The  Lost  City 
Lost  in  the  Stratosphere 
The  Man  Who  Knew  Too 
Much 

Marie  Galante 

The  Marines  Are  Coming 

Mississippi 

Murder  on  a  Honeymoon 
Mystery  of  Edwin  Drood 
The  Mystery  Man 
The  Night  at  the  Ritz 
One  Exciting  Adventure 
One  Hour  Late 
One  Night  of  Love 
The  Painted  Veil 
The  Perfect  Clue 
The  Perfect  Crime 
Private  Worlds 
Public  Opinion 
Rendezvous  at  Midnight 
Rescue  Squad 
Romance  in  Manhattan 


Rumba 

Shadow  of  Doubt 
She  Had  to  Choose 
Sing  Sing  Nights 
Society  Doctor 
Star  of  Midnight 
Successful  Failure 
Sweepstake  Annie 
Sweet  Adeline 
Sweet  Music 
Ten  Dollar  Raise 
That’s  Gratitude 
There's  Always  Tomorrow 
Ticket  to  Crime 
Tomorrow’s  Youth 
Transient  Lady 
Vanessa 

The  Wandering  Jew 

The  Wedding  Night 

The  Whole  Town’s  Talking 

Wednesday's  Child 

We  Live  Again 

West  Point  of  the  Air 

While  the  Patient  Slept 

White  Parade 

Woman  in  Red 

Women  Must  Dress 


RC0  VICTOR 


PHOTOPHONE 

THAT  GIVES  GREATEST  SOUND 
SATISFACTION  AND  OFFERS  YOU: 

•  A  Sound  Box-Office 
Attraction 

•  Complete  Ownership 

•  A  Self-Liquidating 
Investment 

©  RCA  Super-Service 

PHOTOPHONE  DIVISION 

RCA  Manufacturing  Co.,  Inc. 

Camden,  N.  J. 

A  Radio  Corporation  of  America  Subsidiary 


30 


Aprl5'35 


THE  PHILADELPHIA  EXHIBITOR 


READY 

REFERENCE 

EACH  COMPANY  LISTED  IS  AN 
AUTHORITY  IN  ITS  FIELD  AND 
IS  RELIABLE  AND  TRUSTWORTHY 


ACCOUNTANT  (Theatre  Spec.) 

EDWIN  R.  HARRIS 

CERTIFIED  PUBLIC  ACCOUNTANT 

Drnikla  Bldg.,  Philadelphia 

Specializing  in  Theatre  Bookkeeping.  Profit  and  Loss 
Statements  and  State  and  Federal  Tax  Returns 
_ for  more  than  19  years _ 

THE  SMALL  MONTHLY  SUM  WILL  SURPRISE  YOU 


AIR  CONDITIONING 


T 


COOLING 

VENTILATING 

HEATING 


UPHOON 

CONDITIONING  CO. 

BLOWERS  -  FANS 
AIR  WASHERS 

252  West  26th  St.,  New  York 


AIR  C 


ARCHITECT 


THEATRE  DESIGN 

Remodeling  »  Building 

LATEST  COMPLETED 

NEW  BROADWAY  HOLLYWOOD 

Camden.  Atlantic  City 

New  Jersey  New  Jersey 

DAVID  SUPOWITZ 

REGISTERED 

ARCHITECT 

246  S.  15th  St.,  Phila.,  Pa.  Pennypacker  2291 


DECORATIVE  GLASS 


We  specialize  in  GLASS  for  Theatres 

Specify:  VARICOLITE 

See  the  new  mirror  booth  at  the 
IRIS  THEATRE,  Kensington  and  Allegheny 
Write  for  particulars  and  samples 

M.  KRAKOVITZ  AND  SONS,  CO. 

4TH  AND  MORRIS  STREETS,  PHILA. 
Dewey  8600  Main  2301 


DRAPERIES 


The  Larger  and  Greater — 

NOVELTY  SCENIC  STUDIOS 

- -  I NC. - 

INTERIOR  DECORATIONS  :  DRAPERIES 

SCENERY  :  ACCOUSTICAL  TREATMENTS  :  RIGGING 

611-625  W.  43rd  St.  New  York,  N.  Y. 


CHARLES  H.  KENNEY  STUDIOS 


- —  INC. - 

House  Draperies 

Sound  Proofing 

Stage  Settings 


112-118  W.  44th  ST.  NEW  YORK  CITY 

BRYANT  9-2260  M  EDA  LION  3-4819 


NAUGHTY  MARIETTA”  scored  when  it 
was  shown  at  the  club.  Surrounding  bill  of 
shorts  was  also  well  received.  The  feature’s 
sound  deserved  especial  praise. 

APRIL  10  LUNCHEON,  held  at  the  Belle- 
vue-Stratford,  was  a  big  hit.  Jerry  Crowley 
and  Eddie  Corcoran  were  kings  for  the  day. 
Uncle  W1P,  Jimmy  Willard,  was  m.c.  and 
W1P  broadcast  part  of  the  proceedings.  Judge 
Harry  S.  McDevitt,  Charles  L.  Kellu,  Dr. 
Edward  James  Cattell,  MPTOA,  were  prin¬ 
cipal  speakers,  with  music.  A  good  turnout 
was  recorded. 

WITH  UNCLE  WIP  master  of  ceremonies, 
and  WIP  broadcasting  the  proceedings,  the 
highlight  of  the  luncheon  was  the  appear¬ 


ance  of  Ray  Bolger,  from  ‘‘Life  Begins  at 
8.40.’  He  told  some  excellent  stories  and 
regaled  the  group  of  120  present.  In  addi¬ 
tion,  Pinky  Mitchell  did  a  tap  dance,  kings 
for  the  day  Crowley,  Corcoran,  received 
paper  crowns.  Chief  Barker  Earle  Sweigert 
received  a  barker’s  hat  and  two  drawings, 
Abe  Einstein,  Frank  Gravatte,  James  Crum- 
mish  and  L.  W.  Conroy  were  introduced  and 
the  affair  was  voted  one  of  the  best  yet.  Next 
luncheon  will  be  held  in  May. 

DELEGATES  to  the  national  Variety  Club 
meeting  May  18-19  are  Barkers  Samuel 
Schwartz  and  Milton  Rogasner. 

WILL  WOLFF,  W.  J.  Clark,  J.  A.  Kraker 
are  also  on  the  membership  committee. 


YORK 


Cleon  Miller’s  "Amateur  Nights”  got  off  with 
a  bang,  April  I  0,  with  service  stores,  city 
wide  co-operative  grocery  company,  and 
radio  station  WORK  joining  in  sponsoring 
them.  Radio  company  broadcast  the  pro¬ 
grams  from  the  stage  of  the  theatre  and 
the  grocery  company  offered  prizes  for 
the  winners,  both  in  the  weekly  events 
and  the  finals  which  will  be  staged  several 
weeks  hence. 

Sid  Poppay  tied  up  with  the  local  Ford  dealer 
to  get  himself  a  swell  ad  for  "Car  99”, 
the  agency  painting  one  of  its  new  models 
in  the  same  manner  the  cars  are. 

Abe  Halle  has  completed  his  spring  redeco¬ 
rations  at  the  Capitol  by  painting  the  walls 
of  the  auditorium. 

Sid  Poppay  put  on  his  own  direct  mail  cam¬ 
paign  on  “All  the  King’s  Horses,”  send¬ 
ing  out  postcards  under  his  name  to  a 
selected  list,  several  days  in  advance  of 
the  opening.  Sid  incidentally  has  changed 
his  residence  taking  over  a  whole  house, 
on  the  outskirts  of  the  city.  Abe  Halle, 
who  had  been  staying  at  a  local  hotel  has 
also  moved  into  his  home,  in  Elmwood. 

Local  managers  are  already  planning  for  the 
Managers’  Week  campaign. 

Irving  Dunn,  Ritz,  showed  “Sequoia ”,  second 
run,  for  three  days. 

Managers  of  York  Warner  theatres  have  a 
plan  which  should  build  up  Holy  Week 


business  and  at  the  same  time  make  them 
many  friends  among  York  theatre  patrons. 
Managers  have  combined  to  stage  a  huge 
ball,  April  I  8,  at  York’s  largest  ballroom, 
and  admission  will  be  solely  through  tickets 
passed  out  by  the  cashiers  at  the  theatres 
with  each  admission  ticket  bought  after 
6  o’clock  on  the  evening  of  the  ball.  With 
Bill  Israel,  district  manager  at  the  helm  as 
chairman  and  Abe  Halle,  Capitol;  Cleon 
Miller,  Strand;  Sid  Poppay,  Rialto,  and 
Irving  Dunn,  Ritz,  lending  their  assistance, 
the  managers  have  promoted  numerous 
valuable  door  prizes  and  refreshments  to 
be  distributed  free,  and  secured  the  co¬ 
operation  of  the  local  musicians’  union  to 
furnish  music  from  9  to  I. 

Cleon  Miller  used  sample  packages  of  Life 
Savers,  in  envelopes. 

Bill  Israel  is  working  on  an  idea  for  ‘Pay 
Nights”  at  several  of  the  theatres  in  his 
district,  under  which  he  will  distribute 
envelopes  containing  cash  ranging  from 
one  cent  to  a  dollar  to  patrons  of  the 
theatre  on  a  certain  night  in  the  week. 


Premium  Demand 

A  prominent  non-premium  using 
local  chain  executive  says  people  call 
up  his  theatre,  write  in,  wanting  to  know 
why  premiums  aren’t  given  out. 


UNIVERSAL  HAS  THREE.  Sally  Eilers,  Edmund  Lowe  and  Binnie  Barnes  are  current  in 
the  latest  Universal  pictures. 


Aprl5'35  pg.  30A 


IT'LL  BE  GOOD  BUSINESS 
AND  GOOD  JUDGEMENT  TO- 


sat  ion  a  I 


Aprl5’35  pg.  30B 


•  the  Best  Engineers 

•  the  Utmost  in  Service  i 

•  at  Prices  You  Can  Afford  to  Pay  % 


EXPERT  SOUND  ENGINEERING 
SERVICE  WILL  BE  AVAILABLE 
TO  ALL  THEATRES  AT  THE 
FOLLOWING  RATES:- 

(Effective  May  1st,  1935) 

•  Theatres  Operating  Over  35  Hours  per  Week: 

INCLUDING  REPLACEMENT  PARTS  $10.50 

EXCLUDING  REPLACEMENT  PARTS  $  8.00 


•  Theatres  Operating  Between  20  and  35  Hours  per  Week: 

INCLUDING  REPLACEMENT  PARTS  . $  7.50 

EXCLUDING  REPLACEMENT  PARTS  . $  6.00 


For  Sample  Contract 

CALL  RITTENHOUSE  2496 
Or  Write 

SOUND 
EQUIPMENT 
SERVICING 
Co.,  Inc. 

1261  Commercial  Trust  Bldg. 

15th  and  MARKET  STS. 
PHILADELPHIA 

R.  C.  MEEKER,  Gen.  Mgr. 


•  Theatres  Operating  Under  20  Hours  per  Week: 

INCLUDING  REPLACEMENT  PARTS  . $  4.50 

EXCLUDING  REPLACEMENT  PARTS  . $  4.00 

THESE  RATES  INCLUDE  - 


Provision  Against  Sound 
Equipment  Fire  Loss ! 


Provision  Against  Box  Office 
Refunds  Due  to  Loss  of  Sound! 


Unlimited  Emergency  Service 


Our  Men  are  Licensed  Projection¬ 
ists  —  and  Members  of  the  IATSE 


rHE  PHILADELPHIA  EXHIBITOR 


Aprl5'35 


31 


CASE  OF  THE  CURIOUS  BRIDE.  Warners’  odd-sounding  title  includes  a  cast  headed  by 
Warren  William,  Allan  Jenkins,  Margaret  Lindsay. 


VINE  STREET 

( Continued  from  page  25) 

Maestro  Charles  Beilan  is  also  looking  for¬ 
ward  to  the  Warners’  coast  convention. 

Fox  is  in  the  midst  of  a  booking  drive,  April 
29-June  6.  Dates  are  requested. 

Billy  Gane  is  making  out  well  contacting 
theatres  personally  in  order  to  have  them 
use  more  Metro  accessories.  Heralds 
prices  are  down. 

Joe  Sloane  looked  rather  lonesome  the  other 
night  when  he  was  spotted  in  one  of  the 
down-town  theatres  all  alone. 

Esther  Diamond  was  a  recent  visitor  to  Bal¬ 
timore. 

Anne  Kraftsow  made  one  of  her  tours  to  the 
big  city. 

Sam  Schwartz  was  a  recent  visitor  to  Vine 
Street.  So  was  Dave  Weshner. 

Edgar  Moss  is  getting  better. 


MID-JERSEY 


New  Highland  Theatre,  Audubon,  N.  J  is 
being  renovated  and  realtered.  It  is  esti¬ 
mated  cost  may  reach  $30,000.  C  apacity 
will  be  increased  to  about  900,  with  all 
modern  conveniences. 

Audubon  Theatre,  Audubon,  N.  J.,  now  be¬ 
ing  operated  by  Dave  Shapiro,  since  W.  C. 
Hunt  gave  it  up,  is  having  new  draperies 
installed  as  well  as  other  improvements. 


Adleman  Distributes 


Meyer  Adleman,  New  Jersey  Messen¬ 
ger  Service,  has  charge  of  distribulian 
of  safety  reels  being  used  by  New  Jer¬ 
sey  theatres  in  co-operation  with  Gov¬ 
ernor  Harold  Hoffman.  Adleman  is 
taking  care  to  see  that  every  Jersey 
house  gets  a  print  and  uses  it. 


New  Booking  Idea 

The  latest  in  booking  ideas  arose 
when  an  exhibitor  entered  an  exchange 
with  a  large  meat  platter  in  his  hand 
and  asked  the  booker  what  picture  was 
available  which  might  go  with  it. 

The  answer  isn’t  printable. 


READING 


Loew’s  effected  a  tieup  with  a  men  s  and 
women's  wear  store  for  the  use  of  its  fash¬ 
ion  show. 

Managers  of  local  houses  look  forward  to 
good  spring  and  summer  because  no  seri¬ 
ous  labor  disputes  involving  danger  of 
larger  strikes  are  pending. 


TRENTON 


Herman  C.  Wahn,  for  twenty  years  man¬ 
ager,  State  Theatre,  is  a  candidate  for 
council  on  the  new  city  manager  plan  of 
government.  George  S.  TenEyck  form¬ 
erly  Orpheum  Theatre,  is  also  a  candidate. 

Decision  of  the  New  Jersey  Supreme  Court 
April  8,  ruling  that  dog  racing  with  pari- 
mutual  betting  is  unconstitutional  is  pleas¬ 
ing  to  Allied  Theatre  Owners  who  fought 
operation  of  dog  tracks  in  Atlantic  City, 
Long  Branch  and  Camden  and  Union 
Counties. 


New  Bill 

House  Bill,  No.  1083,  provides  that  refriger¬ 
ating  machines  shall  be  operated  by  a  qualified 
engineer.  Th’s  will  place  a  distinct  burden  on 
theatres  with  refrigerating  systems.  Exhibitors 
have  been  urged  to  combat  the  measure. 


FLAGS  AND  BANNERS 


It  Theatre  Marquee  Valances 
E  Wall  Banners 

N  Net  and  Road  Banners 

T  Attractive  Colors — Sewed  or  Painted 

*  Letters — Featuring  All  Shows. 

_  Burgees — Pennants — Decorations 

Above  Also  Sold  Outright.  Order  Direct  From 

NATIONAL  FLAG  &  BANNER  CO. 

251-253  N.  13th  St.  Philadelphia,  Pa. 


HEATING  and  VENTILATING 


INTERIOR  DECORATORS 


Theatrical 

Decorating 

OUR  SPECIALTY 
Phone 

Rlttenhouse  7828 
2315  Walnut  St. 
Philadelphia 


51RMANDCTRICCII 

DICTATOR 


1310  SPRUCE  ST. 


PEN.  1399 


J.  SEIDMAN  : 

1.  MANOFF 

D.  BRODSKY 

Paramount  Qecorating  Qo.,  |nc. 

STAGE  SETTINGS  :  DRAPERIES 

CARPETS  :  PAINTING  AND  DECORATING 

311  North  13th  Street  Philadelphia,  Pa. 


LIGHTING  FIXTURES 


VOIGT 


NEW 

DECORATIVE  LIGHTING 

FOR  YOUR  THEATRE 

DRINKING  FOUNTAINS  DIRECTION  SIGNS 


l2TH6rMontqomery  Ave.  Phila.Pa. 


MARQUEES  AND  SIGNS 

CcGeLeCTRIC  SIGn  CO 

J0V  1 133  •  50'"^  LonG  iSLflno  cuy  n.y. 
BUILDERS  OF  n£On  s  6LCCTRIC 


Jll 

i@iiiwis.m_ 

CHANGEABLE  P 

GSTimflTGSe  SKETCHES  CH€£RFULiy  Given ° 


PREMIUMS 


GIGOLETTE.  Ralph  Bellamy,  Adrienne  Am=s,  Robert  Armstrong  are  seen  in  the  Radio 
picture. 


32 


Aprl5'35 


THE  PHILADELPHIA  EXHIBITOR 


POLISH 


ACE-HI  POLISH 

"Tin:  PERFECT  POLISH" 

EXCELLENT  FOR  ALL  METAL 
WORK  IN  THE  THEATRES 

■  B.  &  S.  MFG.  CO.,  Philadelphia  ■ 

Oislrihutetl  by  PENN  THEATRE  CO 


PREMIUMS 


Volume  Buying  plus  Volume  Sales 

equal  "QUALITY"  PREMIUMS 


QUALITY 


PREMIUM 

DIST.,  INC. 


Serrina  Exhibitors  from  Coast  to  Coast 

HOME  OFFICE  :  1305  Vine  Si.,  PHILA. 


UNIFORMS 


Theatres  Reeenllv  Outfitted 
with  AMERICAN  Uniforms: 

APOLLO,  JUMBO,  FROLIC,  ATLANTIC 
THEATRES,  INC.,  CITIES  THEATRES,  INC., 
MAYFAIR,  COLONIAL,  BENSON 

AMERICAN  UNIFORM  CO. 

134  So.  11th  St.,  Phila.,  Pa. 

KIN.  1365  RACE  3685 


STATIONERY 

Rational  Siationers 


Walnut  1760-1761  1028  ARCH  STREET 

Race  4911-4912  Philadelphia,  Pa. 


THEATRE  EQUIPMENT 


"4 -STAR"  SERVICE/ 

★  Equipment  of  Known  Quality  Backed  by 
a  Guarantee  of  Satisfaction. 

★  Service  from  a  Local  Branch  by  Men  you 
Know  and  Trust. 

★  Priced  with  the  Benefit  of  the  Mass  Pur¬ 
chasing  Power  of  a  National  Organization. 

★  Guaranteed  by  all  of  the  National  Re¬ 
sources  of  a  National  Institution. 


National  Theatre  Supply  Company 


'~H,  OF..C.S  ALU 

wfnr$7  X'W'Yf  ' T  PB 

NC.ALCT... 

THERE’S  A 
STORE  NEAR  L 

1  'ta~F  (Hi 

—AND  A 
MAN  YOU 

YOU—  KNOW 


SUPPLIES 


THEATRE  EQUIPMENT 

Xetr  -  Used  -  Rebuilt 


Projectors,  Screens, 
Soundheads,  Amplifiers, 
Chairs,  Portable  Projectors, 
Arc  Lamps,  Rectifiers 
and  Generators. 
llEPAiniXG  AT  LOWEST  HATES 


S.  O.  S.  CORP.,  1600  Broadway,  New  York  I 


S.O.S.  Buys  Equipment  at  Highest  Prices 


TRAVELING  SALESLADY.  Joan  Blondell,  Glenda  Farrell,  Hugh  Herbert  are  the  come¬ 
dians  in  the  Warner  picture. 


Ask  Us,1  ‘How  can  I  reseat  and  pay 
for  new  chairs  conveniently?” 


AMERICAN  SEATING  COMPANY 


You  can  spend  money  repairing  a  car  just  so 
long.  Then  she  goes  to  pieces.  So  will  old, 
rebuilt  theatre  chairs.  Put  in  new  chairs  and 
have  something  to  show  for  your  money! 


Makers  of  Dependable  Seating  for  Theatres  and  Auditoriums 
General  Offices :  Grand  Rapids,  Michigan 
BRANCHES  IN  ALL  PRINCIPAL  CITIES 


COMFORT  —  The  Greatest  Star  Of  Them  All! 


THE  PHILADELPHIA  EXHIBITOR 


Aprl5’35_ 33 

THEATRE  EQUIPMENT 


C  L  EM  *  S 

MOTION  PICTURE  SUPPLY  HOUSE 

T be  Most  Complete  lude  Inn  dent 

Supply  House  in  the  ‘Territory.' 

2S5  North  13th  Street  -  Philadelphia 

SPRUCE  1084  EXPERT  REPAIRING 


THE  UNWELCOME  STRANGER.  Jack  Holt,  Jackie  Searl  and  others  are  current  in  the 
Columbia  show. 


Heard  In ' 


w 


ILMINGTON 


Smith  In  a 
Predicament 


Joe  DeFiore,  Park,  was  booking  a  number  of 
appropriate  features  for  Holy  Week. 

Wind  and  rain  storm,  April  8,  gave  theatre 
men  some  worries.  Lew  Black  had  to  pull 
one  of  the  big  shots  out  of  a  Philadelphia 
meeting  to  get  an  O.K.  to  have  the  sign 
of  the  old  Garrick,  now  dark,  which  was 
blowing  dangerously,  taken  down. 

Leonard  Howard,  Arcadia,  and  Frank  Pappi, 
electrician,  by  quick  thinking  and  quick 
action  saved  the  company  some  money  by 
getting  on  the  roof. 

John  Smith,  manager,  Aldine,  was  finding 
himself  in  a  rather  odd  predicament  with 
some  $500  worth  of  prizes  promised 
through  mercantile  contacts  for  a  bathing 
beauty  contest,  and  with  a  trailer  calling 
for  contestants  showing  for  a  week  or 
more  and  "narry  an  entry.” 

Thought  Morty  Levine  was  getting  arrested 
or  something  when  1  bursted  into  his  office 
at  the  Opera  House,  but  soon  concluded 
it  was  only  a  couple  of  cops  after  the 
ducats. 

Lew  Black  will  have  the  jump  on  the  other 
Warner  boys  Managers’  Week,  the  only 
one  being  able  to  approach  his  list  of  local 
acquaintances  is  Earle  G.  Finney,  Savoy, 
who  though  well  known  locally,  was  away 
for  a  number  of  years.  “Morty”  Levine 
who  has  been  in  Wilmington  for  about  two 
years  had  a  big  sign  in  his  lobby  making 
his  appeal. 

Eddie  West,  Warner  artist,  did  a  nice  layout 
for  the  Q  ueen  inside  entrance  on  the 
Baby  Rose  Marie  appearance. 

Leon  Benham,  manager,  Queen,  had  the  em¬ 
barrassment  of  being  obliged  to  apologize 
from  the  stage  to  patrons  for  a  stage  at¬ 
traction  which  he  had  advertised  Satur¬ 
day  for  three  days  beginning  Monday, 
which  had  to  be  withdrawn. 

Tommy  Chalmers,  Aldine  usher,  celebrated 
his  first  year  of  marital  bliss. 

Stopped  in  the  Strand  for  little  chat  with  Ben 
Seligman  but  found  him  in  lengthy  confer¬ 
ence  so  left  my  compliments  with  P.  J. 
Murphy,  genial  doorman. 

Doorman  Beecher,  Queen,  I  find,  is  some¬ 
thing  of  a  philosopher. 

W.  R.  McCIintock,  assistant,  Arcadia,  takes  a 
lot  of  razzing  about  his  popularity  with 
the  ladies. 

Ben  Schindler,  Avenue,  has  installed  an  at¬ 
tractive  Neon  sign. 

Billy  Adams,  Loew’s  Parkway,  joined  the 
Aldine  service  staff  after  little  “Louie” 
Sapna  quit  to  ‘‘jerk  soda.”  Earl  Adams  is 
a  newcomer. 


E.  E.  Drissell,  manager,  Loew’s  Parkway,  put 
on  a  two  all-Disney  cartoon  show  for  the 
kids  Saturday  morning,  March  30. 


ATLANTIC  CITY 


George  Weilland,  prominent,  veteran  exhibi¬ 
tor,  recently  received  a  silver  certificate 
from  the  State  Chamber  of  Commerce  be¬ 
cause  of  his  25-year  activity  in  Atlantic 
City.  It  was  a  signal  honor  for  the  man 
who  entered  Atlantic  City,  November  9, 
1909. 

Lew  Scheinholtz,  publicity  man,  is  active  in 
the  A  C  area. 

Harry  Biben  is  booking  the  Million  Dollar 
Pier  during  the  summer,  which  is  going 
in  for  big  names  and  attractions.  Salicci 
Puppets  have  already  been  tied  up  by  him. 

Edward  J.  O’Keefe  returned  from  a  month’s 
visit  to  Florida.  He  expects  a  busy  sea¬ 
son  as  secretary  of  the  Amusement  Men’s 
Association  of  Atlantic  City. 


Special  Shows 

Through  a  tie-up  with  a  Harrisburg  news¬ 
paper,  a  special  show  was  held  on  March  30, 
at  Loew’s  Regent  Theatre,  Harrisburg,  for 
little  girls.  Only  girls  with  doll  babies  were 
admitted. 

A  similar  show  was  held  at  the  Paramount 
Theatre,  Mechanicsburg.  March  29,  through  the 
courtesy  of  Walter  F.  Yost. 


Flynn  Feted 

District  managers  and  other  managers  in 
Jack  Flynn’s  Stanley-Warner  division,  under 
zone  chief  Leonard  Schlesinger,  gave  him  a 
party  at  the  State  Theatre,  April  14.  Those 
attending  laid  out  a  swell  program,  with  prizes 
and  other  items  as  well.  Jack  Lexy  was  in 
charge,  with  a  committee.  The  boys  also 
figured  it  would  help  the  Managers’  Drive  cur¬ 
rently  in  progress. 


• 

Official  Letter 
Service  to  the 
Motion  Picture 
Industry 

Accurate  List 
of  all  Theatres 
and  Executives 

Mimeographing 
Multigraphing 
Public  Stenography 

Addressing  -  Folding 
Enclosing  -  Mailing 

Advertising 

Publicity 

Printing 

GERALDINE  S.  PORTER 

Advertising  and  Letter  Service 

51127  Carpenter  Street 

Bell:  GRAnite  5927 

Lewin  Addresses 

Dr.  William  Lewin,  Newark,  N.  J.,  chairman 
of  the  Committee  on  Motion  Pictures  of  the 
National  Council  of  Teachers  of  English,  whose 
text  books  were  the  first  on  the  subject  of 
photoplay  appreciation  and  whose  successful 
experiments  in  Newark  are  famous,  will  speak 
at  the  Philadelphia  Motion  Picture  Forum, 
Warwick  Hotel,  April  22.  May  27,  at  the 
spring  luncheon  at  the  Warwick,  speaker  will 
be  Hal  Hode,  executive  assistant  to  the  vice- 
president,  Columbia. 


Quota  Production  Looms 

Vincent  Wray,  managing  director,  British- 
American  Cinema.  Studios,  Inc.,  is  in  New 
York  from  Miami,  and  has  opened  a  suite  of 
temporary  offices  on  the  mezzanine  floor  of  the 
Hotel  Taft.  British-American  is  sponsoring 
what  it  feels  to  be  a  logical  solution  of  one  of 
the  most  costly  and  vexatious  problems  con¬ 
fronting  American  producers.  This  is  the  Brit¬ 
ish  production  quota  which  requires  that  for 
every  eight  pictures  distributed  in  Great  Brit¬ 
ain  by  an  American  company,  two  productions 
must  be  made  b  ythat  company  on  British  soil, 
a  ratio  of  one  to  four.  With  studios  at  Nassau, 
Bahama  Islands,  an  English  possession,  British- 
American  will  be  in  a  position  to  produce  Brit¬ 
ish  quota  pictures  for  various  major  and  in¬ 
dependent  companies. 


LES  MISERABLES.  Fredric  March,  Charles  Laughton,  Rochelle  Hudson,  John  Beal  may 
be  seen  in  the  20th  Century-UA  production. 


Aprl5’35  pg.  34 


The  ERPI  exhibit  at  the 
recent  M.P.T.O.A.  convention 

at  New  Orleans 


ERPIJNGIN1ER5. 


[voice! 

action! 


ERPI  SERVICE 


NSURANCE 

AGAINST 


150000000  HOURS 

OPERATING  EXPERIENCE 

SYSTEMATICALLY  ANALYZED 


/Ml*..  ESSENTIAL  TO 

Qual|tv  -  dependability 


reduces  emergency  calls  and 

dictates  proper  servicing  of 


extern  Electric  equipment 


Electrical  Research  Products  luc 

250  West  57th  Street,  New  York,  N.  Y. 


Northern  Electric  in  Canada 


THE  PHILADELPHIA  EXHIBITOR 


35 


THE  SHORTS  PARADE 


One  reelers  .  .  .  Two  reelers 
.  .  .  Three  reelers  .  .  .  Classi¬ 
fied  alphabetically. 


TWO-REEL 


Comedy 

A  NOSE  FOR  NEWS.  Educational — Star  Personality. 

20m.  Joe  Cook.  Screwy  brand  of  comedy  typical  of  Cook 
will  get  laughs  in  all  types  of  houses.  Story  of  a 
goofy  reporter  sent  to  prison  to  interview  notorious 
criminal,  with  reporter  being  mistaken  for  a  crim¬ 
inal.  FUNNY. 

ANNIVERSARY  TROUBLE.  Metro — Our  Gang.  19m. 

“Spanky”  MacFarland  is  the  standout  here,  aided  by 
other  Our  Gangsters.  When  envelopes  get  mixed  up, 
his  gang  thinks  he  has  put  something  over.  There 
are  many  laughs  and  adults  will  enjoy  it  as  well  as 
kids.  SATISFACTORY. 

CHASES  OF  PIMPLE  STREET.  Metro — Charley  Chase. 
20m.  Satisfactory  slapstick  comedy,  but  no  burlesque 
on  the  “Barretts  of  Wimpole  Street"  as  the  title 
would  seem.  It  builds  to  a  very  funny  sequence  on 
the  dance  floor  with  Charlie  irritated  by  a  mustard 
plaster.  OKE. 

GUM  SHOES.  Columbia — Broadway  Comedies.  20m. 
Tom  Kennedy,  Monte  Collins.  Familiar  type  of  hoke 
comedy  including  a  gorilla,  with  a  chase  the  strong¬ 
est  part  of  the  action.  Burglars  also  are  prominent. 
Where  they  like  hokum,  this  will  satisfy.  SO-SO. 

HAIL  BROTHER.  Fox-Educational — Musical  Comedy. 

19m.  Bill  Gilbert.  Well  produced,  slightly  slap¬ 
stick,  this  satire  on  politics,  modern  art  and  even  the 
Share  the  Wealth  idea,  has  a  fair  amount  of  laughs. 
TIMELY. 

HAYSEED  ROMANCE.  Fox-Educational — Star  Person¬ 
ality.  19m.  Buster  Keaton.  Life  and  love  on  a 
farm,  with  Buster  trying  to  avoid  the  attentions  of 
a  300  lb.  woman.  Number  of  good  gags  make  this 
a  first  rate  Keaton.  GOOD. 

OLD  AGE  PENSION  Universal — Comedies.  21m. 
Henry  Armetta  is  the  only  thing  to  sell  in  this  and 
even  he  has  to  struggle  under  a  load.  Armetta  is 
tossed  about  by  a  selfish  family,  repeats  his  manner¬ 
isms,  and  they  should  score.  FAIR. 

SOUTH  SEASICKNESS.  Radio — Edgar  Kennedy.  20m. 
Edgar  Kennedy  resolves  to  head  for  the  South  Seas 
to  get  away  from  his  family  troubles.  From  then  on, 
the  trouble  and  laughs  start.  SOME  LAUGHS. 

THE  MISSES  STOOGE.  Metro-Todd-Kel  ly.  19m. 
Best  Todd-Kelly  yet.  Can  play  anywhere  and  will 
get  loads  of  laughs.  Girls  become  assistants  to  a 
goofy  German  magician.  ACES. 

THE  OLD  GREY  MAYOR.  Vitaphone — Big  V.  20m. 
Bob  Hope  may  help  carry  this  but  it  will  be  with  a 
struggle.  Eventually,  he  does  get  his  girl,  despite  the 
father's  opposition.  SO-SO. 

THE  TIN  MAN.  Metro — Todd,  Kelly.  19m.  Amusing 

Todd,  Kelly  comedy,  with  Thelma  and  Patsy  stopoing 
at  a  crazy  inventor's  house,  getting  mixed  up  with  a 
robot,  finally  escaping.  Plenty  of  laughs.  UP  TO 
STANDARD. 

THREE  LITTLE  PIGSKINS.  Columbia-Three  Stooges. 
Football  comedy  with  the  Three  Stooges  and  just 
about  what  one  might  suppose.  Slapstick  type  and 
best  for  neighborhoods.  FAMILIAR. 

Musical 

CURE  IT  WITH  MUSIC.  Vitaph  one — Broadway  Brevi¬ 
ties.  20m.  Fifi  D'Orsay.  Well  done  musical,  with 
Fifi  and  a  dyspeptic  millionaire,  a  sanitarium  for  old 
men.  Production  angles  are  good  and  so  are  chorus 
numbers.  GOOD. 

DESERT  HARMONIES.  Universal-Mentone-12A.  19m. 
Evelyn  Herbert,  Robert  Halliday.  Slight  story  of  a 
woman  in  love  with  a  movie  actor  on  location  in 
Egypt.  Low  grade  production  limits  this  to  second 
choice  houses.  SO-SO. 

HERE’S  THE  GANG.  Universal-Mentone-13A.  20m. 
No  outstanding  names  in  this  one,  but  a  fair  musical 
and  typical  of  the  series.  Some  laughs.  FAIR. 

SEE.  SEE,  SENORITA.  Vitaph  one — Broadway  Brevities. 
20m.  Armida,  Tito  Guizar,  Virginia  Sale.  Okay 
musical,  with  Spanish  atmosphere.  Songs,  dances, 
Spanish  music  help  make  this  short  a  pleasant  musical 
interlude.  GOOD. 

THE  SINGING  SILHOUETTE.  Vitaphone — Broadway 

Brevities.  21m,  Better  than  average  musical,  with 
Olga  Baclanova  as  the  wife  who  takes  on  a  radio 
name,  has  her  husband  unknowingly  make  a  date 
with  her,  lets  him  discover  that  she  is  really  the 
radio  star.  Production  values  are  high.  Miss  Bacla¬ 
nova  sings.  GOOD. 


ONE-REEL 


Color  Cartoon 

COUNTRY  BOY.  Vitaphone-Merrie  Melodies.  7m.  Peter 
Rabbit  is  the  center  of  attention,  the  color  is  good, 
end  gags  are  of  high  standard.  GOOD. 

DON  QUIXOTE.  ComiColor.  Sm.  An  inmate  of  Ye 
Olde  Booby  Hatch  thinks  he  is  a  bold  knight,  rides 
forth  to  rescue  fair  maiden  in  distress,  finds  out  she 
isn’t  so  fair  that  he  is  glad  to  get  back  to  his  padded 
cell.  Amusing,  will  draw  some  laughs.  LAUGHS. 

JACK  FROST.  ComiColor.  8m.  Little  Teddy  Bear 
runs  away  from  home,  is  bitten  by  Jack  Frost,  who 
t:kes  him  home,  tucks  him  in  bed.  PLEASANT. 

SPINNING  MICE.  RKO-Rainbow  Parade.  8m.  Very 
good  color  subject,  with  the  usual  moral  about  folks 
sticking  to  their  trade.  Show  is  one  of  the  better 
ones  from  this  series.  EXCELLENT. 

THE  GOLDEN  TOUCH.  UA-Disney — Silly  Symphony.  8m. 
All  of  Disney’s  cartons  are  in  the  top  bracket,  and 
even  if  this  one  doesn't  touch  the  peak  of  others,  it 
is  still  better  than  most  of  the  better  class  from 
other  companies.  Story  of  the  king  whose  touch 
turned  everything  to  gold,  king  is  a  bit  too  much- 
comic-strip  in  type,  and  picture  lacks  usual  Disney 
whimsical  touches.  GOOD. 

THE  CALICO  DRAGON.  Meiro-Harman-lsing.  7m. 
Pctterns  of  cloth  and  fabrics  are  used  as  backgrounds 
in  forming  animals,  with  novel  and  pleasing  effect. 
A  little  girl  reads  a  fairy  tale,  falls  asleep,  dreams 
of  a  calico  dragon.  Color,  music,  idea  are  topnotch. 
This  can  be  sold  strong.  EXCELLENT. 


Cartoon 

DO  A  GOOD  DEED.  Universal-Oswald.  7m.  Oswald 

uses  the  Boy  Scout  creed  as  the  basis  for  everything 
he  does.  FAIR. 

FLYING  OIL.  Fox-Educational-Terry  Toons.  5!4m. 
Some  maqic  oil  causes  a  series  of  stunts  in  this  car¬ 
toon  short  that  keeps  this  one  up  to  par.  GOOD. 

HOT  CHA  MELODY.  Columbia-Krazy  Kat.  7m.  A 
ghost  of  a  great  composer  haunts  Krazy  Kat,  who 
used  the  former’s  theme  for  his  music.  FAIR. 

MICKEY'S  SERVICE  STATION.  Mickey  Mouse-U A-Dis- 
ney.  9m.  Mickey  and  Donald  the  Duck  go  into 
partnership,  outwit  the  menace  as  usual,  contribute 
another  swell  cartoon.  SWELL. 

OLD  DOG  TRAY.  Fox-Educational — Terry  Toons.  6m. 
Up  to  the  average  cartoon,  with  fair  animation,  fair 
gags.  SO-SO. 

STOP  THAT  NOISE.  Paramount-Betty  Boop.  7m.  Up 
to  the  standard  Betty  Boop,  with  noises,  bother 
country  and  city,  several  qood  gags.  This  will  serve 
on  any  program.  SATISFYING. 


Color  Musical 

FANTASY  IN  FASHION.  B.  K.  Blake.  9m.  Oddity  in 
that  it  plugs  cotton  dresses  from  their  inception  to 
models  wearing  them.  Picture  is  well  scored,  should 
prove  attractive  anywhere.  Color  is  satisfactory. 
GOOD. 

IRISH  MELODIES.  First  Division. — Musical  Mood. 
8m.  Beautiful  scenes  of  Irish  countryside.  Color  is 
especially  good.  GOOD. 

MEXICAN  IDYLL.  First  Division — Musical  Moods. 
9m.  Charming  color,  musical  symphony  that  will 
attract  attention  on  any  proqram.  Scoring,  color, 
shots  are  first  rate.  EXCELLENT. 


Musical 

OLD  CAMP  GROUND.  Fox-Educational.  9m.  Scene 
of  this  short  takes  place  in  the  camp  of  Union  sol¬ 
diers  during  the  Civil  War.  Grouped  around  the 
camp-fire,  they  sing  songs  of  that  period.  Confederates 
sing  old  South  songs.  GOOD  SONG  SHORT. 

WE  DO  OUR  PART.  Vitaphone-Radio  Reel  No.  3 — 
Pepper  Pot.  10m.  Several  radio  stars  sing  for  a 
baby.  Reel  is  the  type  that  neighborhoods  might 
like  best.  AVERAGE. 

SONGS  THAT  LIVE.  Vitaphone-Pepper  Pot.  9m.  Gus 
Edwards  travels  down  Melody  Lane.  FAIR. 

SONG  WRITERS  OF  THE  GAY  NINETIES.  10m.  A 
dinner  takes  place  and  old-time  songs  and  composers 
are  introduced.  AVERAGE. 


WILL  OSBORNE  AND  HIS  ORCHESTRA.  Vitaphone- 
Melody  Master.  10m.  Typical  band  short,  with  solo 
numbers.  USUAL  BAND  NUMBER. 


Novelty 

BETTER  HOUSING  NEWS  FLASHES  No.  1. 

Propaganda  reel  for  the  Better  Housing  Movement, 
showing  White  House  being  given  coat  of  paint, 
Washington  monument  having  its  face  lifted,  a  banker 
telling  of  increase  in  rental,  a  woman  interior  deco¬ 
rator,  a  fire  chief,  facts  and  figures  on  employment. 
INTERESTING. 

DIGGING  DEEP.  Malkames.  10m.  Lowell  Thomas  dis¬ 
courses  while  an  excellent  educational  subject  depict¬ 
ing  mining  and  preparation  for  the  market  of  coal 
is  shown.  EXCELLENT. 

DIONNE  QUINTUPLETS.  No.  73.  RKO-Pathe  News. 
While  quintuplet  shots  are  only  a  part  of  regular  news 
issue,  they  deserve  special  billing  and  can  easily 
be  yanked  and  used  as  a  special  short  on  any  pro¬ 
gram.  Smart  exhibitors  will  do  this.  EXCELLENT 
HUMAN  INTEREST. 

DUMBBELL  LETTERS.  No.  8.  Radio.  5m.  As  this 
series  grows  longer,  novelty  becomes  rare.  Letters 
in  this  one  don’t  provoke  the  chuckles  of  the  first 
few.  PASSABLE. 

SCREEN  SNAPSHOTS.  No.  5.  Columbia.  Up  to  the 
usual  standard  of  the  series,  with  movie  stars  and 
their  hobbies.  FAIR. 

SEEING  WONDERS  WITH  LOWELL  THOMAS.  Mal¬ 
kames.  9m.  This  is  a  commercial  reel  plugging 
town  of  Hershey.  No  mention  is  made  of  chocolate 
business,  although  it  may  remind  audiences  of  indus¬ 
try.  Interesting  throughout.  TYPICAL  TRAVEL. 

STRANGER  THAN  FICTION.  No.  9.  Universal.  10m. 
Customary  interesting  hodge-podge  of  oddities  and 
stunts.  NOVELTY. 

SUPERSTITION  OF  THE  RABBIT'S  FOOT.  Paramount- 
Varieties.  An  oddity  showing  how  a  young  Greek 
athlete  in  the  city  of  Arcadia,  1500  B.  C.  owed  his 
life  to  a  rabbit's  foot.  INTERESTING. 

WINDY.  Metro. — Oddities.  9m.  Chic  Sale.  An  old 
desert  rat  gets  back  into  everyone's  good  graces  after 
he  saves  a  child  from  a  snake.  Sale  sells  this  one. 
Good  for  the  entire  family.  GOOD. 


Sport 

AIR  THRILLS.  Columbia — World  of  Sports.  10m. 

Plenty  of  entertainment  for  aviation  enthusiasts,  with 
library  shots  of  different  types  of  planes,  progress 
of  aviation.  Okay  for  any  program  builder.  GOOD. 

HOLD  THAT  SHARK.  Columbia-World  of  Sport.  10m. 
Shark  and  sword-fish  hunting  subject.  Offscreen  talk 
becomes  a  bit  gruesome  at  times,  but  on  the  whole 
well  handled.  EXCITING. 

TOPNOTCHERS.  Radio — Easy  Aces.  11m.  Novelty, 

with  contraction  on  sport  angle.  Goodman  Ace  talks 
about  sport  fans  as  sport  clips  are  unfolded  while 
Jane  contributes  the  usual  remarks.  Sport  views  are 
varied.  FAIR. 


Color  Travel 

ZEELAND.  Metro — Fitzpatrick-Traveltaik.  7m.  All 

about  Holland,  concerned  chiefly  with  the  cleanliness 
of  the  country,  clean  living,  healthy  natives,  this 
has  good  color.  GOOD. 


Travel 

GOING  PLACES  WITH  LOWELL  THOMAS.  No.  8  Uni¬ 
versal.  11m.  The  beauty  of  Honolulu  is  emphasized 
in  this  member  of  a  good  series.  Airplanes  are  shown 
transporting  passengers  from  one  beauty  spot  to  an¬ 
other.  INTERESTING. 

ISLE  OF  SPICE.  Radio-Vagabond  Adventure.  10m. 
Elephants,  Ceylon,  natives  are  shown.  GOOD. 

THE  MORMON  TRAIL.  Vitaphone — Newman — See 

America  First.  10m.  Typical  of  others  in  this  series. 
Shots  of  places  of  historical  interest  in  Utah  and 
elsewhere.  Some  resemble  photos.  EDUCATIONAL. 

THE  SAAR.  Radio — Vagabond  Adventure.  10m.  Sur¬ 
vey  of  the  Saar  with  many  shots  of  the  territory, 
this  is  interesting  because  of  the  political  angle, 
Alois  Havrilla  contributes  the  talk.  FAIR. 


36 


THE  PHILADELPHIA  EXHIBITOR 


6-POINT  REVIEWS 


Who  made  it  .  .  .  Who’s  in  it  .  .  .  How 
good  it  is  .  .  .  Classified  for  adult  or  family 
trade  .  .  .  What  it  is  all  about  .  .  .  Length. 


2-April-35 


COLUMBIA 

1  ! 

FOX 

0 

PARAMOUNT 

Family 

Eight  Bells  (5014)  Melodrama 

63m. 

Ralph  Bellamy,  John  Buckler,  Ann  Sothern,  Spencer 
Charters,  Catherine  Doucet,  Franklin  Pangborn,  John 
Darrow,  Arthur  Hohl,  Charles  Grapewin. 

Columbia  users  will  remember  “The  Blood 
Ship,”  still  one  of  the  first  impressive  Columbia 
pictures.  Since  that  time,  many  good  Columbia 
grossers  have  used  the  sea  as  their  background, 
reason  for  story.  “Eight  Bells”  also  uses  the 
sea,  but  there  its  similarity  to  big  grossing 
water  hits  ends.  Exhibitors  soon  will  learn  the 
story  of  a  ship  which  must  get  to  port  at  a 
certain  time  to  avoid  losses,  with  the  daughter 
of  the  owner  a  stowaway,  a  captain  who  can’t 
stand  the  gaff,  and  a  mate  who  eventually  saves 
the  day  and  gets  the  girl  is  quite  familiar  and 
suitable  best  for  the  neighborhoods.  That  such 
a  title  offers  exploitation  values  can’t  be  denied, 
that  such  values  will  be  necessary  to  help  can’t 
be  denied  either. 

Estimate:  So-so  sea  story. 


Doubting  Thomas  (542)  Comedy 

- m. 

Will  Rogers,  Billie  Burke,  Alison  Skipworth,  Gail 
Patrick,  Andrew  Tombes,  Helen  Flint,  Frank  Albertson, 
T.  Roy  Barnes,  Sterling  Halloway,  George  Cooper. 

Primary  rules  of  all  Will  Rogers  pictures 
are  (1)  They  must  be  clean;  (2)  There  must 
be  plenty  of  comedy;  (3)  Rogers  must  be  kept 
in  character;  (4)  Odd  types  must  stand  out; 
(5)  Junior  love  interest  must  be  present;  (6) 
Right  must  win  out.  All  Regers’  pictures  fol¬ 
low  the  formula,  score  heavily.  “Doubting 
Thomas”  takes  Rogers  out  of  the  past  (“Life 
Begins  at  40”;  “The  County  Chairman”)  brings 
him  up-to-date  with  amateur  theatricals  as  a 
background,  should  be  as  good  an  entrant  as 
best  Rogers  pictures.  Adapted  from  “The 
Torchbearers,”  “Doubting  Thomas”  has  good 
players,  strong  comedy,  Rogers  philosophy. 
Highlight  is  a  crooning  sequence,  entered  into 
with  the  usual  Rogers  spirit. 

Estimate:  High  Rogers. 


Four  Hours  to  Kill  (3439)  Melodrama 

7  6m. 

Richard  Barthelmess,  Joe  Morrison,  Helen  Mack,  Ray 
Milland,  Gertrude  Michael,  Dorothy  Tree,  Roscoe  Karns, 
Bodil  Rosing,  Noel  Madison,  Lee  Kohlmar,  Olive  Tell. 

No  sure  bet  for  picture  success  is  a  stage  hit. 
Oftime,  treatment  or  casting  handicap  a  legiti¬ 
mate  hit,  prevent  its  becoming  a  popular  movie. 
Standout  exception  is  “Four  Hours  to  Kill,” 
“Small  Miracle”  on  the  stage,  adapted  for  the 
screen  by  author  Norman  Krasna.  With  all 
action  taking  place  in  the  lobby,  ante  rooms, 
foyer  of  a  theatre,  “Four  Flours  to  Kill’’  is  the 
story  of  a  killer,  on  his  way  to  execution,  whose 
guard  takes  him  to  the  theatre.  Within  the 
space  of  time  of  a  play,  the  murderer  gets  the 
man  he  has  long  sought  to  kill,  is  shot  as  well. 
Adult,  melodramatic  to  an  extreme,  this 
picture  should  help  lift  actor  Barthelmess 
from  the  recent  rut  into  which  he  has  fallen, 
should  provide  many  an  exciting  minute  for 
thrill  seekers. 

Estimate:  Okay  meller. 


The  Revenge  Rider  (5205) 


Family 

Western 

60m. 


It’s  a  Small  World  (536) 


Family 

Comedy 

70m. 


Tim  McCoy,  Billie  Seward,  Robert  Allen,  Edward 
Earle,  Jack  Clifford,  Allan  Sears,  George  Pearce,  Jack 
Mower,  Harry  Semels. 

Usual  accomplishment  of  any  western  hero 
is  to  find  the  culprits,  prove  their  guilt,  win  the 
girl.  Successful  at  anything  he  attempts, 
Columbia’s  range  star,  Tim  McCoy,  not  only 
ascertains  who  kills  his  brother,  but  cleans  up 
the  gang,  gets  the  girl.  “The  Revenge  Rider” 
sticks  to  the  usual  McCoy  standard. 

Estimate:  Usual  McCoy. 


The  Unwelcome  _  ,  Family 

Comedy  Drama 
64m. 

Jack  Holt.  Mona  Barrie,  Ralph  Morgan,  Jackie  Searl, 
Frankie  Darro,  Bradley  Page,  Frank  Orth. 

Any  formula  race  track  story  usually  includes 
a  last-minute  finish,  victory  for  the  hero.  “The 
Unwelcome  Stranger”  has  a  different  ending, 
but  hero  Jack  Holt  does  pick  the  winning- 
horse,  learn  that  the  orphan  in  his  house  is 
responsible.  Because  director  Phil  Rosen  has 
turned  in  a  workmanlike  job,  has  managed  to 
make  a  familiar  story  seem  like  new,  “The 
Unwelcome  Stranger”  is  satisfying  family  fare, 
with  Holt's  appeal,  in  addition,  to  help. 

Estimate:  Satisfying. 


What  Do  You  Think? 

it  is  the  aim  of  this  publication  to  give  its  readers 
every  possible  service.  Revision  of  the  page  Is  an 
attempt  to  offer  a  concise  reviewing  form  that  will 
help  every  exhibitor.  Your  suggestions  and  critlolsms 
are  welcomed.  Write  In  now  and  tell  us  whether 
you  like  this  or  not. 


Spencer  Tracy,  Raymond  Walburn,  Wendy  Barrie,  Vir¬ 
ginia  Sale,  Charles  Sellon,  Nick  Foran,  Astrid  Allwyn, 
Frank  McGlynn,  Sr.,  Frank  McGlynn,  Jr.,  Ed  Brady, 
Harold  Minjir. 

Many  a  picture  contains  plenty  of  entertain¬ 
ment,  good  characterizations,  pleasant  story, 
fails  to  get  proper  backing  from  exhibitors 
because  of  lack  of  name  strength,  no  stars. 
Such  a  piece  is  “It’s  a  Small  World,”  strong 
in  audience  satisfaction,  weak  in  what  it  takes 
to  get  them  in.  Best  suited  for  attention  in 
smaller  towns,  less  for  big  city  de  luxers,  “It’s 
a  Small  World”  should  please,  regardless  of 
title,  regardless  of  booking  handicaps.  An 
attorney  on  a  duck-shooting  holiday,  a  stubborn 
heroine  collide  while  autcing  in  a  small  Louis¬ 
iana  town,  have  many  difficulties,  several  argu¬ 
ments  before  winding  up  in  each  other’s  arms. 

Estimate:  Pleasant. 


Family 

Spring  Tonic  (535)  Comedy  Drama 

57m. 

Lew  Ayres,  Claire  Trevor,  Walter  King,  Jack  Haley, 
Zasu  Pitts,  Tala  Birell,  Siegfried  Rumann,  Frank  Mit¬ 
chell,  Jack  Durant. 

Occasionally  a  studio  makes  a  picture  studded 
with  capable  players,  handicapped  terrifically  by 
inane  story,  few  good  situations.  “Spring 
Tonic”  has  all  these  faults,  adds  another  in 
short  length,  should  give  exhibitors  trouble  in 
booking.  While  some  laughs  prevail,  master 
comedians  do  their  best  against  poor  material. 
“Spring  Tonic”  will  find  itself  generally  double 
featured  or  sharing  marquee  attention  with  a 
large  soup  platter,  a  fate  made  all  the  sadder 
because  of  the  preponderance  of  usually  enter¬ 
taining  faces  in  the  cast. 

Estimate:  Weak. 


People  Will  Talk  (  —  ) 


Family 

Comedy 

69m. 


Mary  Boland,  Charles  Ruggles,  Leila  Hyams,  Dean 
Jagger,  Ruthelma  Stevens,  Ed  Brophy,  Cecil  Cunning¬ 
ham,  Jack  Mulhall,  Marina  Shubert,  Hans  Steinke,  Ro¬ 
manoff,  Sam  Flint. 

Enjoyed  by  all  audiences,  stronger  at  some 
box  offices  than  others,  Boland-Ruggles  pictures 
generally  reach  the  same  standard,  attain 
grosses  which  seldom  vary.  “People  Will 
Talk”  may  be  a  trifle  funnier  than  others  of 
the  series,  but  it  will  not  fall  much  lower  or 
higher  than  the  general  run.  To  end  a  quarrel 
between  their  married  daughter  and  son-in-law, 
husband  Ruggles,  wife  Boland  make  up  a  fake 
argument,  which  turns  into  a  real  one.  Sixty- 
nine  minutes  later,  all  is  patched  up,  father, 
mother,  daughter,  son-in-law  made  happy.  Sup¬ 
porting  players  Stevens,  Brcphy,  wrestlers 
Steinke,  Romanoff  contribute  good  bits. 

Estimate:  Usual  Boland-Ruggles. 


Stolen  Harmony  (  —  )  Comedy  Drama 

81m. 

George  Raft,  Grace  Bradley,  Ben  Bernie  and  lads,  Iris 
Adrian,  Goodee  Montgomery,  Lloyd  Nolan,  Ralf  Harolde, 
William  Cagney,  Christian  Rub,  Leslie  Fenton 

First  presented  in  “Shoot  the  Works,”  Ben 
Bernie  fared  more  fortunately  than  other  band- 
sters,  now  bids  to  surpass  that  record  in  "Stolen 
Harmony”  because  of  marquee-name  George 
Raft.  Paramount’s  latest  contribution  gives 
gagster  Bernie  plenty  of  opportunity,  does  not 
ignore  love  affair  and  dance  between  ex-convict 
Raft,  attractive  Grace  Bradley.  Exhibitors 
who  crave  selling  material  should  be  plenty 
satisfied,  should  not  ignore  the  Bernie  radio 
appeal,  Raft’s  previous  records,  two  hit  songs 
in  "Let’s  Spill  the  Beans,”  "Would  That  Be 
Love,"  will  need  little  attention  for  plot  (an 
ex-convict  under  suspicion  finally  making  good), 
mere  for  a  new.  competent  actor  in  legit- 
graduate  Lloyd  Nolan. 

Estimate:  Satisfactory. 


THE  PHILADELPHIA  EXHIBITOR 


37 


RADIO  1  METRO 


Star  of  Midnight  _  ,  ^amily 

(529)  92m. 

William  Powell,  Ginger  Rogers,  Paul  Kelly,  Gene 
Lockhart,  Ralph  Morgan,  Leslie  Fenton,  Vivien  Oak¬ 
land,  J.  Farrell  MacDonald,  Robert  Emmett  O’Connor. 

Impressed  by  the  success  of  Metro’s  “Thin 
Man,”  many  a  script  writer  lias  longed  for  a 
chance  to  convert  a  story  into  a  similar  creation. 
Taking  Arthur  Somers  Roche’s  yarn,  Howard 
Green,  Anthony  Veiller,  Edward  Kaufman,  as¬ 
sisted  by  able  director  Stephen  Roberts,  have 
turned  out  a  close  imitator  of  the  original 
Powell-Loy  piece  for  William  Powell,  Ginger 
Rogers.  Result  should  be  similar  topnotch 
business.  As  an  attorney  thrust  into  a  murder 
case,  protected  by  a  gangster,  aided  by  comedy- 
foil  sweetheart  Ginger  Rogers,  swell  actor 
Powell  walks  through  the  show,  scores  in  every 
scene.  Megaphone  holder  Roberts  handled  his 
characters  well  with  result  a  product  that  should 
make  exhibitors,  RKO  exchangemen  forget  such 
recent  pieces  as  “Captain  Hurricane.” 

Estimate:  Topnotch. 


The  People’s  Enemy  (527)  Melodrama 

70m. 

Preston  Foster,  Melvyn  Douglas,  William  Collier,  Jr., 
Herbert  Rawlinson.  Roscoe  Ates,  Shirley  Grey. 

Ace  money  maker  of  seasons  back,  the  gang¬ 
ster  yarn  passed  on  when  it  received  public  box 
office  disapproval,  reappeared  only  occasionally 
these  past  years.  First  in  a  new  cycle,  “The 
People’s  Enemy”  depicts  that  crime  doesn’t  pay, 
that  racketeers  often  out-racketeer  themselves. 
Exhibitors  will  find  little  that  is  new  in  the 
story  of  a  gangster  chief,  sentenced  to  jail, 
whose  attorney  falls  in  love  with  his  wife.  In¬ 
cluded,  also,  is  a  double  crossing  big  shot  lawyer. 
Because  its  claim  to  fame  rests  on  the  assump¬ 
tion  that  the  new  gangster  cycle  may  bring  back- 
box  office  popularity  with  it,  “The  People’s 
Enemy”  is  of  interest. 

Estimate:  New  cycle  stuff. 


MONOGRAM 


The  Hoosier  _  .  Fami,y 

Schoolmaster  (3013)  °me  y  75™“ 

Norman  Foster,  Charlotte  Henry,  Dorothy  Libaire, 
Tommy  Bupp,  Otis  Harlan,  Fred  Kohler,  Jr.,  William  V. 
Mong,  Russell  Simpson,  Joe  Bernard,  Wallace  Reid,  Jr., 
George  Hayes,  Sara  Padden. 

Particularly  good  grosser  for  Monogram  was 
“A  Girl  of  the  Limberlost,”  “The  Hoosier 
Schoolmaster"  will  probably  not  attain  strength 
of  the  Gene  Stratton  Porter  work,  but  should 
benefit  the  box  offices  particularly  in  smaller 
towns.  Sympathetically  handled,  the  Civil  War 
background  story  has  been  presented  in  a 
leisurely,  restrained  manner,  concentrates  on 
heart  interest.,  has  plenty  hinterland  appeal. 
Fame  of  the  novel,  popularity  of  the  work 
should  help  grosses.  Best  performances  are 
contributed  by  schoolteacher  Norman  Foster, 
ingenue  Charlotte  Henry,  bully  Fred  Kohler, 
Jr.,  motherly  Sara  Padden.  Interesting  items 
are  the  presence  of  Wallace  Reid  Jr.,  son  of 
the  one-time  America’s  leading  hero,  as  well 
as  the  characterization  of  veteran  George 
Hayes,  many  times  seen  in  Monogram  westerns. 

Estimate:  Nicely  done. 


.  1  diiuiy 

RccklcSS  (418)  Musical  Melodrama 

95m. 

William  Powell,  Jean  Harlow,  Franchot  Tone,  May 
Robson,  Ted  Healy,  Henry  Stephenson,  Rosalind  Russell, 
Carl  Randall,  Allan  Jones,  Mickey  Rooney,  Robert  Light, 
Nina  Mae  McKinney,  Farina,  Leon  Waycoff. 

Many  were  pre-preview  rumors  of  the  ex¬ 
cellence  of  Metro’s  “Reckless.”  Last  week  the 
trade  knew  what  the  studio  had  been  certain 
of  for  several  weeks,  Metro  had  another  hit. 
Into  “Reckless”  had  gone  plenty  of  money, 
star  strength,  production  values,  good  writing, 
able  direction,  comedy,  drama,  swell  acting. 
Result  is  a  picture  that  will  tempt  box  office 
records,  provide  healthy  returns  for  exhibitors, 
Metro  exchanges.  J.  P.  Wolfson’s  story  of 
front-page  actress,  Jean  Harlow,  who  is  won 
by  playboy  Franchot  Tone,  sees  him  commit 
suicide,  makes  her  comeback  on  the  stage,  coun¬ 
selled  by  ever-admiring  producer  William 
Powell  is  familiar,  should  allow  for  big  ex¬ 
ploitation.  Top  notes  are  dialogue,  production 
values,  Healy,  Pendleton  comedy,  Powell’s  per¬ 
formance,  Jean  Harlow  and  a  plot  which  sees 
oft-time  hero  Tone  killing  himself  long  before 
the  final  fade-out. 

Estimate:  Big. 


Vagabond  Lady  (551)  Comedy  Drama 

78m. 

Robert  Young,  Evelyn  Venable,  Forrester  Harvey, 
Frank  Craven,  Berton  Churchill,  Ferdinand  Gottschalk. 

Obvious  effect  of  “It  Happened  One  Night” 
is  a  series  of  comedies  backed  by  smart  dia¬ 
logue,  apt  direction,  plenty  laughs.  What  might 
have  been  deemed  silly  a  couple  of  seasons  back 
is  now  acceptable.  “Vagabond  Lady”  is  short 
on  name  strength,  intriguing  title,  but  for  the 
family  trade  should  more  than  please.  Jani¬ 
tor’s  daughter  Venable  can’t  decide  between 
light-hearted  Young,  serious  Denny,  two  sons 
of  big  business  man  Churchill,  almost  marries 
Denny,  is  prevented  by  her  father,  Frank 
Craven,  hero  Young.  Intermingled  are  hilar¬ 
ious  scenes,  plenty  smart  lines,  one  good  drunk 
scene  (Craven,  Harvey). 

Estimate:  Good  program. 


UNITED  ARTISTS 


Brewster’s  Millions  Musical 

7  8m. 

Jack  Buchanan,  Lily  Damita,  Nancy  O'Neil,  Sydney 
Falrborther,  Ian  McLean,  Fred  Emney,  Allan  Aynes- 
worth,  Dennis  Hoey. 

Chief  trouble  of  British  movie  makers  who 
design  for  American  audiences  is  that  the  humor 
ideas  of  British  differ  from  the  local  version. 
“Brewster’s  Millions”  looks  expensive,  has  been 
ably  directed,  but  seems  to  lack  the  type  of 
humor  so  necessary  for  good  musical  comedies. 
Audiences  will  find  some  interest  in  the  dance 
scenes,  Jack  Buchanan’s  dancing;  the  story  of 
a  man  who  had  to  spend  money,  but  made  it 
instead ;  Lily  Damita’s  first  screen  appearance 
in  many  months,  but  generally  “Brewster’s  Mil¬ 
lions”  has  a  foreign  flavor  that  is  not  too  dif¬ 
ficult  to  be  distinguished  by  domestic  audiences. 

Estimate:  Sell  the  idea. 


Les  Miserables 


Family 
Costume  Drama 
1 05m. 


Charles  Laughton,  Fredric  March,  Sir  Cedric  Hard- 
wicke,  Frances  Drake,  Rochelle  Hudson,  John  Beal,  Flor¬ 
ence  Eldredge,  Mary  Forbes,  Jessie  Ralph,  Ferdinand 
Gottschalk. 

Desire  of  every  studio  is  to  take  a  classic, 
gather  untold  stars,  spend  plenty  of  money,  turn 
out  a  production  that  will  not  only  be  praised, 
turn  in  gross  profits,  but  be  ranked  in  movie 
history  with  “Birth  of  a  Nation,”  “Four 
Horsemen,”  “Big  Parade,”  other  gigantic  hits. 
Through  A-l  casting,  intelligent  direction, 
proper  supervision,  20th  Century’s  Darryl 
Zanuck  has  done  what  few  picturemakers  have 
accomplished  this  season  or  several  past,  pro¬ 
duced  a  really  big  picture  in  “Les  Miserables.” 
Smart-caster  fortified  himself  well,  drew 
Academy  award  winner  Charles  Laughton  as 
leering  Javert,  Academy  award  winner  Fredric 
March  as  Jean  Valjean,  rising  juvenile  John 
Beal  as  Marius,  pretty-faced  Rochelle  Hudson 
as  Ccsette,  Sir  Cedric  Hardwicke  as  the  good 
bishop,  attractive  Frances  Drake  as  Marius’ 
rejected  love,  Richard  Bosleslawski  as  director. 
Result  is  an  important,  epic-proportioned  picture, 
certain  to  draw  praise,  bound  to  make  money. 
Famed  for  turning  out  good  program  pictures 
at  a  minimum  of  cost,  no  one  can  deny  that 
when  producer  Zanuck  turns  to  epics  he  is  bound 
to  get  back  many  dollars  for  each  one  spent. 

Estimate:  Big,  impressive. 


FIRST  NATIONAL 


Black  Fury  (852)  Melodrama 

89m. 

Paul  Muni,  Karen  Morley,  Barton  MacLane,  William 
Gargan,  J.  Carrol  Naish,  Vincent  Barnett.  Mae  Marsh, 
Sarah  Haden,  Willard  Robertson,  Wade  Boteler,  Egon 
Brecher,  Purnell  Pratt. 

Happiest  melodramatic  association  in  the  busi¬ 
ness  is  that  of  Paul  Muni  and  Warners 
(“Fugitive  from  a  Chain  Gang,”  “Border- 
town”).  Combination  of  a  front-page  minded 
studio  with  a  great  character  actor  has  resulted 
in  topnotch,  forceful,  meaty  pictures.  Latest 
product  of  the  two  is  "Black  Fury,”  which,  for 
money  getting  power,  sterling  accomplishment, 
energetic  direction,  acting,  is  at  the  top.  Wise 
studio  heads  have  sidestepped  controversy,  have 
sent  their  barbs  not  at  capitalists  but  at  pro¬ 
fessional  troublemakers.  Strong  stuff,  “hot” 
for  present-day  exploitation,  “Black  Fury" 
should  do  impressive  business,  bring  “hunkie” 
Muni  new  praises,  provide  theatremen  with  a 
real  reason  for  smiles. 

Estimate:  Topnotch. 


Case  of  the  Family 

Curious  Bride  (879)  y79m. 

Warren  William,  Margaret  Lindsay,  Allen  Jenkins, 
Donald  Woods,  Claire  Dodd,  Philip  Reed,  Barton  Mac- 
Lane,  Warren  Hymer,  Olin  Howland,  Henry  Kolker, 
Thomas  Jackson,  Mayo  Methot. 

Like  Philo  Vance,  Perry  Mason  enters  into 
mysteries,  clears  up  difficulties.  Warner’s 
Warren  William,  once  Philo  Vance,  is  again 
Perry  Mason,  manages  by  his  doings  to  hold 
plentiful  interest  in  this  Clue  Club  member. 
Thanks  to  Allen  Jenkins’  comedy,  odd  title, 
good  individual  performances,  “Case  of  the 
Curious  Bride”  should  rank  with  the  better 
grade  of  Warner  mystery  shows.  Workman¬ 
like,  ably  produced,  it  should  satisfy  mystery 
enthusiasts,  offer  strong  selling  appeal. 

Estimate:  Standard  mystery. 


38 


THE  PHILADELPHIA  EXHIBITOR 


UNIVERSAL 


Family 

Mr.  Dynamite  (8012)  Melodrama 

69m. 

Edmund  Lowe,  Jean  Dixon,  Robert  Gleckler,  Esther 
Ralston,  Victor  Varconi,  Verna  Millie,  Minor  Watson, 
Jameson  Thomas,  G.  Pat  Collins,  Greta  Myer,  Matt 
McHugh. 

Few  Dashiel  Hammett  yarns  have  not  been 
picked  up  by  spine  movie  company.  Because 
of  Metro’s  "The  Thin  Man,”  as  well  as  other 
Hammett  screen  versions,  because  characteriza¬ 
tions  in  Hammett  offer  different  angles  than 
those  of  ordinary  detective  novels,  producers 
like  to  film  his  works.  To  insure  the  right  type 
for  hero-detective  in  “Mr.  Dynamite,”  Univer¬ 
sal  chose  free-lancer  Lowe,  lately  been  co-paired 
as  an  amateur  sleuth  in  Fox’s  “The  Great  Hotel 
Murder.”  Co-featured  with  Lowe  is  smart- 
legit  actress  Jean  Dixon,  still  remembered  for 
“Once  in  a  Lifetime.”  Thanks  to  “Thin  Man,” 
alert  pace,  good  Lowe-Dixon  teamwork,  “Mr. 
Dynamite”  is  better  than  the  usual  mystery 
movie.  Dashiel  Hammett's  yarn  manages  to 
hold  interest  all  the  way,  provide  enjoyable 
thrills  and  entertainment.  Needless  to  say,  hero 
Lowe  solves  the  murders,  cleans  everything  up 
to  everyone’s  satisfaction. 

Estimate:  Fair. 


Stone  of  Silver  Creek 

(8084) 


Family 

Western 

60m. 


Buck  Jones,  Niles  Welch,  Marion  Shilling,  Peggy 
Campbell,  Frank  Rice,  Murdock  MacQuarrie. 

Occasionally  one  western  differs  from  another 
because  of  plot  structure.  “Stone  of  Silver 
Creek”  lets  hero  Jones  get  half  interest  in  a 
mine,  buck  the  gamblers,  compete  with  a  local 
minister  for  the  heroine’s  hand,  turn  to  an  old 
time  flame,  allow  the  minister  to  wed  the  hero¬ 
ine.  Intermingled  are  the  usual  western  devel¬ 
opments  which  will  keep  outdoor  enthusiasts 
happy. 

Estimate:  Okay. 


The  Bride  of  Frankenstein 
(8009) 


Family 

Melodrama 

89m. 


Boris  Karloff,  Valarie  Hobson,  Colin  Clive,  Elsa  Lan- 
chester,  Una  O’Connor,  E.  E.  Clive,  0.  P.  Heggie, 
Dwight  Frye,  Ernest  Thesiger,  Anne  Darling,  Garin 
Gordon. 

Exhibitors  who  pleasantly  remember  “Frank¬ 
enstein”  grosses  can  be  assured  that  in  attrac¬ 
tion  possibilities,  selling  angles,  “The  Bride  of 
Frankenstein”  tops  its  predecessors.  Sequels 
or  successors  in  this  business  rarely  attain 
prestige  or  grosses  of  the  original,  but  in  this 
case,  unless  the  patron’  thrill  instincts  have  dis¬ 
appeared,  the  sequel  should  equal  or  top  original 
grosses.  Astute  scenarists  have  given  “Frank¬ 
enstein”  a  bride  in  the  person  of  Elsa  Lan- 
chester  (Mrs.  Charles  Laughton).  Thanks  to 
eerie  settings,  first  rate  technical  work,  swell 
director  James  Whale,  “The  Bride  of  Franken¬ 
stein"  will  bring  as  much  happiness  to  exhibi¬ 
tors  as  to  hit  awaiting  Universal  exchanges, 
whose  1935-1936  selling  work  will  be  assisted 
greatly  when  this  shiver  show  breaks. 

Estimate:  Ace  shiver  show. 


FOREIGN 


Bar  Mitzvah 


Jewish 
Comedy  Drama 
70m. 


Boris  Thomashefsky,  Regina  Zuckerberg,  others. 

High  name  in  the  Jewish  theatre  is  that  of 
Boris  Thomashefsky.  Impressive  ceremony  is 
the  Bar  Mitzvah.  S.  and  L.  Film  Company 
combined  the  two,  turned  out  a  picture  that 
should  impress  in  Jewish  neighborhoods.  En¬ 
tirely  in  Jewish  “Bar  Mitzvah”  carries  the 
necessary  dramatic,  emotional  appeals,  should 
be  in  the  better  rank  of  Yiddish  picture 
grcssers. 

Estimate:  For  Yiddish  houses  only. 


French 

La  Dame  Au  X  Camelias  Drama 

85m. 

Yvonne  Printemps.  Pierre  Fresnay,  others. 

Taken  from  the  Alexandre  Dumas  story,  "Le 
Dame  Aux  Camelias”  is  playable  only  in  art 
houses,  interesting  only  to  film  students,  French 
students,  cinema  students.  Two-  French  stars. 
Printemps,  Fresnay  hold  the  stage,  turn  in  good 
performances.  It  ranks  well. 

Estimate:  Restricted. 


French 

Liliom  Drama 

90m. 

Charles  Boyer,  Madeleine  Ozeray,  Robert  Armoux, 
Henry  Richard,  Alcover  Forelle. 

Famed  “Liliom”  has  been  done  in  American 
version,  made  little  impression  at  the  box  office. 
True  to  the  original  theme,  backed  by  one  high 
ranking  name,  Charles  Boyer,  the  Fox-madp 
French  version  should  have  most  value  for 
French  film  fans,  mean  little  on  this  side.  A(t- 
ing,  production  rate  highly,  but  only  in  art 
theatres  will  any  great  evidence  of  interest  be 
shown. 

Estimate:  Restricted. 


Moscow  Laughs 


Russian 

Comedy 

90m. 


Leonid  Utesov,  Lubov  Orlova.  E.  A.  Tiepkina,  M.  P. 
Strelkova. 

From  the  Soviet  film  factories  occasionally 
comes  a  picture  that  dees  not  have  the  strong 
propaganda  appeal  of  most  Russian  pictures. 
“Moscow  Laughs”  is  something  new  from  the 
Soviets.  Equipped  with  English  titles,  aided 
by  music,  it  should  attract  some  attention  in 
art  houses,  be  generally  adjudged  a  good  Rus¬ 
sian  attempt. 

Estimate:  For  art  theatres. 


Soviet  Russia  Today  Compilation 

67  m. 

Russian  picture  plugging  the  Soviet  idea. 

Devoted  to  a  certain  type  of  cinema  is  the 
Russian  movie  enthusiast.  “Soviet  Russia  To¬ 
day”  will  appeal  only  to  him,  find  little  favor 
with  the  general  American  domestic  audience. 
With  English  titles,  containing  usual  propa¬ 
ganda  appeal,  “Soviet  Russia  Today”  is  art 
house  stuff. 

Estimate:  Art  house  stuff. 


STATE  RIGHTS 


New  Adventures  of 
Tarzan  (In  Guatemala) 


Family 
Action  Drama 
80  m. 


Herman  Brix,  Dale  Walsh,  Ula  Long,  Kiggs,  Frank 
Baker,  Lew  Sargent. 

To  many  exhibitors  the  magic  name  of 
Tarzan  has  spelled  profits.  Both  Metro  ("Tar¬ 
zan,”  “Tarzan  and  His  Mate")  and  Sol  Lesser 
(“The  Return  of  Tarzan”)  made  money  for 
themselves  and  grateful  theatremen.  Third  to 
try  a  sound  Tarzan  is  his  writing  godfather, 
author  Edgar  Rice  Burroughs,  who  invaded 
Guatemala,  took  shots  on  actual  location. 
Choice  for  hero  was  Olympic-hero  Herman 
Brix.  No  finished  actor,  tree-jumper  Brix  con¬ 
tributes  physique,  realism  in  action.  Even  if 
the  picture  is  not  quite  so  expensively  produced 
as  some  of  its  predecessors,  theatres  will  be 
certain  to  benefit.  Thanks  to  good  photography, 
usual  number  of  thrills,  “New  Adventures  of 
Tarzan"  should  offer  the  same  money-making 
opportunities  as  the  others.  (For  houses  so 
inclined,  a  feature  with  serial  version  is  also 
available  as  well  as  an  all-serial  form.) 


Estimate:  Sell  Tarzan. 


Wilderness  Mail  Action  Drama 

63m. 

Kermit  Maynard,  Fred  Kohler,  Paul  Durst,  Doris 
Brook,  Syd  Saylor,  Nelson  MacDowell. 

Another  of  the  James  Oliver  Curwood  series, 
this  is  again  of  the  high  plane  set  by  Maurice 
Conn.  Maynard,  a  mountie,  trails  Kohler,  killer 
of  Maynard's  brother,  eventually  catches  him, 
leads  him  to  believe  that  he  is  going  to  help 
him.  Kohler  goes  along.  Maynard  brings  him 
to  the  spot  where  Maynard’s  brother  died. 
Mounties  come  up,  get  Kohler.  Production 
values,  scenic  backgrounds  are  very  good. 

Estimate:  Good  outdoor  show. 


*.7  for  $3*9 ® 

SPECIAL  f 
BARGAIN  • 

In  a  midwestern  town,  a 
dubious  public  refused  to 
buy  good  $5  bills  for  $3.98. 
Smart  showmen,  as  well,  re¬ 
fuse  such  bargains  when 
they  think  of  equipment  for 
their  house.  They  know 
that  one  only  gets  what  one 
pays  for. 

Reliability 

is  a  far  more  important 
factor  than  saving  pennies. 
Readers  of  this  publication 
have  learned  this  by  expe¬ 
rience.  Patronizing  adver¬ 
tisers  of  this  magazine  has 
aided  them  in  securing  the 
best  for  the  sanest  price. 


THE  CHECK-UP 


The  best  reference  department  in  the  industry  .  .  . 
Concise  and  up-to-date  .  .  .  Placing  at  the  exhibitor’s 
fingertips  all  he  needs  to  know  about  each  picture. 


Included  are  production  number,  whether  adult  or 
family  appeal,  title,  type  of  picture,  cast,  estimate  as 
oarrled  In  6-Pt.  Review,  running  time  and  when  reviewed. 
For  example:  508 — A— EVELYN  PRENTICE— MD — 
Myrna  Loy,  William  Powell,  Una  Merkel,  Isabel  Jewell, 
Cora  Sue  Collins,  Jack  Mulhall — All  Powell-Loy — 78m 
— Nov.  means  production  number  Is  508,  story  Is  of 
adult  appeal  rather  than  family,  title  is  Evelyn  Prentice, 
It  is  a  melodrama  (MD),  cast  has  five  stars  and  featured 
leads,  estimate  called  it  All  Powell-Loy,  It  runs  78 
minutes  and  it  was  reviewed  in  November.  .  Pictures 


Published  Every  Issue 


KEY  TO  TYPE  OF  PICTURE 


AD — Action  Drama 
C — Comedy 
CD — Comedy  Drama 
COD — Costume  Drama 
CL — Classical  Drama 
D — Drama 
F — Farce 


MD — Melodrama 
MU — Musical 
MY — Mystery 
0 — Operetta 
RD — Reallstlo  Drama 
SP — Spectacle 
W — Western 


listed  are  playing  currently,  about  to  be  released  or  in 
production  stage.  As  new  information  Is  gained,  it  will 
be  added.  This  department  will  appear  in  each  issue. 
Save  all  Issues  to  keep  a  complete  file  for  as  new  data 
is  added,  old  will  be  discarded.  Read  the  review  first 
in  6-Point  Reviews  and  checkup  here  later.  If  there 
Is  variance  in  running  time,  it  is  because  of  censor  con¬ 
ditions  or  later  cutting.  Check  with  your  exchange 
to  make  certain.  No  release  dates  are  included  as  these 
vary  in  territories.  Keep  in  touch  with  Code  department 
in  this  issue  for  local  general  release  dates. 


Chesterfield-Invincible 

3073— F— A  SHOT  IN  THE  DARK— MY— Charles  Starrett,  Robert 
Warwick,  Marion  Shilling,  Edward  Van  Sloan — Okay — 68m. 
— 2-March. 

3079— F— SYMPHONY  OF  LIVING — CD— Evelyn  Brent,  A1 
Shean,  Charles  Judels,  John  Darrow,  Lester  Lee — Better  than 
average  inde — 87m. — 2-Feb. 

3067— CIRCUMSTANTIAL  EVIDENCE— Shirley  Grey,  Chic 
Chandler,  Claude  King,  Lee  Moran,  Dorothy  Revier,  Edward 
Keane,  Arthur  Vinton. 

— PUBLIC  OPINION — Crane  Wilbur,  Shirley  Grey,  Luis  Al- 
berni,  Paul  Ellis,  Gertrude  Sutton,  Lois  Wilson,  Ronnie  Cosbey 
— 66m. 

Columbia 

5005— F— THE  WHOLE  TOWN’S  TALKING— CD— Edward  G. 
Robinson,  Jean  Arthur,  Arthur  Byron,  John  Wray,  Arthur 
Hohl,  Wallace  Ford — Swell — 95m. —  l-Feb. 

5010— F— LET’S  LIVE  TONIGHT — CD — Lilian  Harvey,  Tullio 
Carmanati,  Hugh  Williams,  Tala  Birell — Sell  Carmanati — 77m. 
—  I  -March. 

5014— F— EIGHT  BELLS - MD— Ralph  Bellamy,  John  Buckler, 

Ann  Sothern — So-so  sea  story — 70m. — 2 -April. 

5017— F— THE  UNWELCOME  STRANGER— CD— Jack  Holt, 
Mona  Barrie,  Ralph  Morgan,  Jackie  Searl,  Frankie  Darro — 
Satisfying — 64  m. — 2 -April. 

5020— F— I’LL  LOVE  YOU  ALWAYS— D— Nancy  Carroll,  George 
Murphy,  Ray  Walburn,  Arthur  Hohl,  Jean  Dixon,  Robert 
Allen,  Paul  Harvey — Program — 68m. —  I -April. 

5027— F— DEATH  FLIES  EAST— MD— Conrad  Nagel,  Florence 
Rice,  Raymond  Walburn,  Geneva  Mitchell — Satisfying  mystery 
drama — 65  m. —  I -March. 

5034— F— IN  SPITE  OF  DANGER— AD— Wallace  Ford,  Marian 
Marsh,  Arthur  Hohl — So-so  program — 55m. —  I -April. 

5205—  F— THE  REVENGE  RIDER— W— Tim  McCoy,  Billie  Sew¬ 
ard,  Robert  Allen,  Edward  Earle — Usual  McCoy — 57m. — 2- 
April. 

5030 — SWELL  HEAD — Wallace  Ford,  Barbara  Kent,  Dickie 
Moore. 

5206—  FIGHTING  SHADOWS— Tim  McCoy,  Geneva  Mitchell, 
Richard  Alexander,  Si  Jenks. 

— PARTY  WIRE — Jean  Arthur,  Victor  Jory,  Clara  Blandick, 
Charles  Grapewin,  Oscar  Apfel,  Geneva  Mitchell. 

— LOVE  ME  FOREVER — Grace  Moore,  Leo  Carrillo,  Michael 
Bartlett,  Robert  Allen,  Luis  Alberni. 

— MEN  OF  THE  HOUR — Richard  Cromwell,  Billie  Seward, 
Wallace  Ford,  Jack  LaRue. 

—AIR  HAWKS— Tala  Birell,  Wiley  Post,  Ralph  Bellamy, 
Robert  Middlemass. 

— SONG  OF  THE  DAMNED — Nancy  Carroll,  George  Murphy, 
Victor  Kilian,  Robert  Middlemass,  Jack  LaRue,  Thelma  Todd. 
— THE  UNKNOWN  WOMAN — Richard  Cromwell,  Marian 
Marsh. 

—AWAKENING  OF  JIM  BURKE— Jack  Holt,  Florence  Rice. 
—IF  YOU  COULD  ONLY  COOK— Claudette  Colbert. 

—THE  BLACK  ROOM  MYSTERY— Boris  Karloff. 

— RANGE  RAIDERS — Tim  McCoy,  Billie  Seward. 

First  Division 

3051 — F — SUNSET  RANGE — W — Hoot  Gibson,  Mary  Doran, 
Jimmy  Eagles — Satisfactory — 55m. — 2-March. 

3054 — F — GUN  FIRE — W — Rex  Bell,  Ruth  Mix,  Buzz  Barton,  Philo 
McCullough — Fair  western — 58m. — 2-Feb. 

3059— F— THE  TONTO  KID— W— Rex  Bell,  Ruth  Mix.  Buzz 
Barton — Fast  moving — -58m. —  1-Jan. 

— RAINBOW  TRAIL — Hoot  Gibson,  Joan  Gale,  Oscar  Apfel, 
Warren  Richmond,  Ada  Ince. 


First  National-Warners 

823—  F— A  NIGHT  AT  THE  RITZ—C— William  Gargan,  Patricia 
Ellis,  Allen  Jenkins,  Berton  Churchill,  Erik  Rhodes,  Dorothy 
Tree — Weak — 62m. — 2-March — (  W) . 

829 - F - THE  FLORENTINE  DAGGER - MY - Margaret  Lindsay, 

Donald  Woods,  Henry  O'Neill,  Robert  Baratt,  Paul  Porcasi — 
Standard  mystery — 69m. —  1  -April — (W)  . 

851 — F — GOLD  DIGGERS  OF  1935 — MU — Dick  Powell,  Adolphe 
Menjou,  Gloria  Stuart,  Alice  Brady,  Glenda  Farrell,  Frank 
McHugh,  Hugh  Herbert,  Joe  Cawthorn — Can’t  miss — 95m. — 
2-March— (FN). 

852 - A - BLACK  FURY — MD - Paul  Muni,  Karen  Morley,  Bar¬ 

ton  MacLane,  William  Gargan,  J.  Carrol  Naish,  Vince  Bar¬ 
nett — Topnotch — 9  7m. — 2-April — (FN) . 

853—  F— GO  INTO  YOUR  DANCE— MU — A1  Jolson,  Ruby 
Keeler,  Helen  Morgan,  Glenda  Farrell,  Patsy  Kelly,  Benny 
Rubin,  Joe  Cawthorn — Big  selling  opportunity — 97m. — 2- 
March — (FN) . 

870 — F— TRAVELING  SALESLADY — C— Joan  Blondell,  Glenda 
Farrell,  William  Gargan,  Hugh  Herbert,  Grant  Mitchell,  Ruth 
Donnelly — Attains  Warner  comedy  standard — 63m. — 2-March 

—  (FN). 

874— F — WHILE  THE  PATIENT  SLEPT — MY — Aline  Mac- 
Mahon,  Guy  Kibbee,  Lyle  Talbot,  Patricia  Ellis,  Allen  Jenkins 
— Fast  moving  mystery — 66m. —  I -March — (FN). 

879—  F— CASE  OF  THE  CURIOUS  BRIDE— MY— Warren  Wil¬ 
liam,  Margaret  Lindsay,  Allen  Jenkins,  Donald  Woods,  Claire 
Dodd — Standard  mystery — 80m. — 2-April — (FN) . 

808— THE  GOOSE  AND  THE  GANDER — Kay  Francis,  George 
Brent,  Genevieve  Tobin,  John  Eldredge,  Claire  Dodd  (W). 
818— CRASHING  SOCIETY— Joan  Blondell,  June  Martel,  Guy 
Kibbee,  Ross  Alexander,  Edward  Everett  Horton,  Zasu  Pitts — 

(W). 

824 —  DINKY — Roger  Pryor,  Jackie  Cooper,  Mary  Astor — (W). 

855 - CAPTAIN  BLOOD - Robert  Donat,  Jean  Muir - (FN). 

856 — IN  CALIENTE — Dolores  Del  Rio,  Pat  O’Brien,  Edward 
Everett  Horton,  De  Marcos — (FN). 

858 — THE  GIRL  FROM  10TH  AVENUE — Bette  Davis,  Ian  Hun¬ 
ter,  Katherine  Alexander,  John  Eldredge,  Colin  Clive,  Philip 
Reed— (FN). 

866 —  THE  IRISH  IN  US — James  Cagney,  Pat  O’Brien. 

867—  OIL  FOR  THE  LAMPS  OF  CHINA — John  Eldredge,  Joseph¬ 
ine  Hutchinson,  William  Gargan,  Pat  O’Brien  (Cosmopolitan). 

875 - MARY  JANE’S  PA - Aline  MacMahon,  Guy  Kibbee,  Tom 

Brown,  John  Arledge,  Robert  McWade - 7  I  m. - (FN)  . 

880 —  G  MEN — James  Cagney,  Ann  Dvorak,  Robert  Armstrong, 

Lloyd  Nolan,  Margaret  Lindsay,  Russell  Hopton,  Barton  Mac- 
Lane,  Robert  Barrat - (FN). 

— A  MIDSUMMER  NIGHT’S  DREAM — James  Cagney,  Dick 
Powell,  Joe  E.  Brown,  Jean  Muir,  Verree  Teasdale,  Ian  Hunter, 
Hugh  Herbert,  Anita  Louise,  Victor  Jory,  Mickey  Rooney 

—  (W) 

—BROADWAY  GONDOLIER— Dick  Powell,  Joan  Blondell, 
Louise  Fazenda,  William  Gargan,  Ted  FioRito,  Four  Mills 
Brothers. 

—CASE  OF  THE  LUCKY  LEGS— Wa  rren  William,  Dolores 
Del  Rio. 

—SERVES  YOU  RIGHT— J  oan  Blondell,  Glenda  Farrell,  Hugh 
Herbert. 

— PAGE  MISS  GLORY — Marion  Davies,  Dick  Powell,  Frank 

McHugh,  Pat  O’Brien,  Mary  Astor - (Cosmopolitan). 

— STRANDED — Kay  Francis,  George  Brent,  Frankie  Darro, 
Florence  Fair,  Mary  Forbes,  Patricia  Ellis. 

— ALIBI  IKE- — Joe  E.  Brown,  Olivia  De  Haviland,  William 
Gargan,  Roscoe  Karns,  Henry  O’Neill,  William  Frawley. 

- FRONT  PAGE  WOMAN — Bette  Davis,  George  Brent. 

—LIVING  UP  TO  LIZZIE — Aline  MacMahon. 

- HAIRCUT - George  Brent,  Jean  Muir. 

— MONEY  MAN — Edward  Robinson,  Bette  Davis — (W). 

- ANCHORS  AWEIGH - Ruby  Keeler,  Dick  Powell. 

— THE  REAL  McCOY — Pat  O’Brien,  Bette  Davis. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


pg.  39 


THE  CHECKUP— 2-April-35 


An  EXHIBITOR  Service 


Fox 

532 —  F — THE  GREAT  HOTEL  MURDER— MY— Edmund  Lowe, 
Victor  McLaglen,  Rosemary  Ames,  Mary  Carlisle — Fair — 70m. 
—  1 -March. 

533—  F — LIFE  BEGINS  AT  40— CD — Will  Rogers,  Richard  Crom¬ 
well,  Rochelle  Hudson,  Jane  Darwell,  Slim  Summerville,  George 
Barbier,  Charles  Sellon — Swell — 75m. — 2-Feb. 

534—  F— GEORGE  WHITE’S  SCANDALS  OF  1935— MU— 
George  White,  Alice  Faye,  James  Dunn,  Ned  Sparks,  Cliff  Ed¬ 
wards,  Lyda  Roberti,  Arline  Judge,  Eleanor  Powell — Good — 
90m. —  1  -April. 

537 - F — $10  RAISE — C — Edward  Everett  Horton,  Karen  Mor- 

ley,  Glen  Boles — Fair  comedy — 70m. —  1 -April. 

535—  F— SPRING  TONIC— CD— Lew  Ayres,  Claire  Trevor,  Wal¬ 
ter  King,  Jack  Haley,  Zasu  Pitts — Weak — 57m. — 2 -April. 

536 —  F — IT’S  A  SMALL  WORLD — C — Spencer  Tracey,  Ray 
Walburn,  Wendy  Barrie,  Virginia  Sale,  Charles  Sellon — Pleas¬ 
ant —  70m. — 2-April. 

542— F— DOUBTING  THOMAS— C— Will  Rogers,  Billie  Burke, 
Alison  Skipworth,  Gail  Patrick,  Andrew  Tombes,  Helen  Flint, 
Frank  Albertson,  Sterling  Halloway — High  Rogers — 78m. — 
2-April. 

528— THUNDER  IN  THE  NIGHT— MD— Warner  Baxter,  Ketti 
Gallian,  Herbert  Mundin,  Astrid  Allwyn. 

538—  COWBOY  MILLIONAIRE — George  O’Brien. 

539—  OUR  LITTLE  GIRL— Shirley  Temple,  Joel  McCrea,  Lyle  Tal¬ 
bot,  Rosemary  Ames,  Erin  O’Brien-Moore,  Margaret  Arm¬ 
strong. 

540 —  LADIES  LOVE  DANGER — Mona  Barrie,  Gilbert  Roland, 
Donald  Cook,  Adrienne  Ames. 

— REDHEADS  ON  PARADE — John  Boles,  Dixie  Lee,  Chic 
Sale,  Douglas  Dumbrille,  Alan  Dinehart,  James  Withers,  Dor¬ 
othy  Appleby. 

— DANTE’S  INFERNO - Spencer  Tracey,  Claire  Trevor, 

Henry  B.  Walthall,  Nick  Foran,  Alan  Dinehart. 

— DICE  WOMAN — Claire  Trevor,  James  Dunn,  Jane  Withers, 
Mitchell  and  Durant. 

—CHARLIE  CHAN  IN  EGYPT— Warner  Oland,  Pat  Paterson, 
Stepin  Fetchit,  Thomas  Beck,  Rita  Cansino. 

- UNDER  THE  PAMPAS  MOON - Warner  Baxter,  Ketti  Gal¬ 
lian,  John  Miljan,  Armida,  Soladad  Jiminez,  Jack  LaRue. 

— ARGENTINA — Alice  Faye,  Tito  Guizar,  Gilbert  Roland, 
Noah  Beery,  Sterling  Halloway. 

— GINGER — Jane  Withers,  Jackie  Searl,  Katherine  Alexander, 
O.  P.  Heggie. 

- IN  OLD  KENTUCKY - Will  Rogers,  Bill  Robinson,  Dorothy 

Wilson. 

—THE  DARING  YOUNG  MAN— J  ames  Dunn,  Mae  Clarke, 
Neil  Hamilton,  Russell  Hopton. 

— FARMER  TAKES  A  WIFE — Janet  Gaynor,  Henry  Fonda. 
—CHAMPAGNE  CHARLIE— Edmund  Lowe. 

- ORCHIDS  TO  YOU - Jean  Muir,  Joel  McCrea. 

- BLACK  SHEEP - Edmund  Lowe,  Claire  Trevor. 

— HARDROCK  KELLY— George  O’Brien. 

— PRIVATE  BEACH — Alice  Faye,  Jack  Haley. 

GB 

3407 — F — THE  IRON  DUKE — COD — George  Arliss — Worthy 
production — 80m. —  1  -Feb. 

3410 — F — LOVER  DIVINE — MU — Marta  Eggerth,  Helen  Chand¬ 
ler, — Soothing — 1  -Feb. 

3415— F— THE  MAN  WHO  KNEW  TOO  MUCH— MD— Nova  Pil- 

beam,  Leslie  Banks,  Edna  Best,  Peter  Lorre — To  be  sold — 
74m. — 2 -March. 

3417— A— LOVES  OF  A  DICTATOR— (The  Dictator)— COD— 

Clive  Brook,  Madeleine  Carroll,  Emyln  Williams - Impressive 

— 85  m. — 2 -March. 

3412— THE  CAMELS  ARE  COMING— Jack  Hulbert. 

3414— MY  SONG  FOR  YOU— Ian  Kiepura. 

Liberty 

— F - SCHOOL  FOR  GIRLS - MD — Sidney  Fox,  Lois  Wilson, 

Anne  Shirley,  Lucile  La  Verne,  Paul  Kelly,  Dorothy  Lee, 
Lona  Andre,  Kathleen  Burke,  Russell  Hopton — Sell  feature 
names — 7  3  m.- — Sept. 

_F— SWEEPSTAKE  ANNIE— C— Tom  Brown,  Marion  Nixon, 
Inez  Courtney,  Wera  Engels — Nice — 74m. — 2-Jan. 

— THE  OLD  HOMESTEAD — Mary  Carlisle,  Lawrence  Gray, 
Dorothy  Lee,  Eddie  Nugent,  Willard  Robertson,  Fuzzy 
Knight,  Lillian  Miles. 

—DIZZY  DAMES — Marjo  rie  Rambeau,  Fuzzy  Knight,  Burton 
Churchill,  Florine  McKinney,  Inez  Courtney,  Kitty  Kelly. 
—I’LL  BET  YOU— H.  B.  Warner,  Onsl  ow  Stevens,  Eric  Lin¬ 
den,  Lois  Wilson,  Ben  Alexander,  Maxine  Doyle. 


Majestic 

— F — THE  PERFECT  CLUE— MD — David  Manners.  Dorothy 
Libaire,  Skeets  Gallagher,  Betty  Blythe — Satisfactory — 62m. 
—  I  -Dec. 

— F — MUTINY  AHEAD — MD — Neil  Hamilton,  Kathleen 
Burke,  Noel  Francis,  Reginald  Barlow — Plenty  of  action — 
63m— 2-Feb. 

—A— MOTIVE  FOR  REVENGE— MD— Don  Cook,  Irene 
He  rvey,  Doris  Lloyd — Strong  melodrama — 60m. —  1 -April. 

Mascot 

— F— BEHIND  THE  GREEN  LIGHTS— MD— Norman  Foster, 
Judith  Allen,  Sidney  Blackmer,  Purnell  Pratt — Packed  with 
action — 68m. — 2 -March. 

—ONE  FRIGHTENED  NIGHT— Mary  Carlisle,  Regis  Toomey, 
Evalyn  Knapp,  Wallace  Ford,  Hedda  Hopper,  Lucien  Little¬ 
field,  Charles  Grapewin,  Fred  Kelsey,  Arthur  Hohl. 

— HEADLINE  WOMAN — -Heather  Angel,  Roger  Pryor. 

Metro 

418 — F — RECKLESS — MD — William  Powell,  Jean  Harlow,  Fran- 
chot  Tone,  May  Robson,  Ted  Healy,  Henry  Stephenson,  Rosa¬ 
lind  Russell — Big — 95m. - 2-April. 

420— F— VANESSA,  HER  LOVE  STORY— D— Helen  Hayes, 
Robert  Montgomery,  Otto  Kruger,  Lewis  Stone,  May  Robson- 
Well  produced — 94m. —  I -Feb. 

501—  F— MARK  OF  THE  VAMPIRE— MD— Lionel  Barrymore, 
Elizabeth  Allen,  Bela  Lugosi,  Donald  Meek — Satisfactory 
thriller — 84m. —  I  -April. 

504— F— WEST  POINT  OF  THE  AIR— MD— Wallace  Beery, 
Robert  Young,  Robert  Taylor,  Maureen  O’Sullivan,  Lewis 
Stone,  James  Gleason,  Rosalind  Russell,  Russell  Hardie — Plug 
name  draw — I  00m. — r-  I  -March. 

5  |  6— F— AFTER  OFFICE  HOURS— CD— Clark  Gable,  Constance 
Bennett,  Stuart  Erwin,  Billie  Burke,  Hale  Hamilton,  Henry 
Armetta — In  the  money — 71m. — 2-Feb. 

533— F— DAVID  COPPERFIELD— CL— Lionel  Barrymore.  W. 
C.  Fields,  Madge  Evans,  Maureen  O'Sullivan,  Lewis  Stone, 
Frank  Lawton,  Edna  Mae  Oliver — Fine — I  1  0m.— 2-Jan. 

53  7— F— NAUGHTY  MARIETTA— MU— Jeanette  MacDonald. 
Nelson  Eddy,  Frank  Morgan,  Elsa  Lanchester,  Douglas  Dum¬ 
brille,  Joe  Cawthorn — Big — 80m. —  1 -March. 

546—  F— THE  CASINO  MURDER  CASE— MY— Paul  Lukas,  Don¬ 
ald  Cook,  Rosalind  Russell,  Eric  Blore,  Ted  Healy,  Alison 
Skipworth,  Louise  Fazenda — Okay — 79m. —  1-March. 

547—  F— TIMES  SQUARE  LADY— CD— Robert  Taylor.  Virginia 
Bruce,  Helen  Twelvetrees,  Jack  La  Rue,  Nat  Pendleton — Okay 
program — 64m. —  1  -March. 

548—  F— BABY  FACE  HARRINGTON— C— Charles  Butterworth, 
Una  Merkel,  Nat  Pendleton,  Harvey  Stephens,  Eugene  Pallette, 
Ruth  Selwyn,  Robert  Livingston — Plenty  of  laughs — 60m. —  1- 
April. 

549—  F— ONE  NEW  YORK  NIGHT— CD— Franchot  Tone,  Con¬ 
rad  Nagel,  Una  Merkel,  Charles  Starrett — Fair — 79m. —  1- 
April. 

551 — F — VAGABOND  LADY - CD — Robert  Young,  Evelyn  Ven¬ 

able,  Forrester  Harvey,  Frank  Craven — Good  program — 78m. 
— 2-April. 

409 — NO  MORE  LADIES — Joan  Crawford,  Robert  Montgomery. 

502 —  PUBLIC  HERO  No.  1 — Chester  Morris,  Jean  Arthur,  Arthur 
Byron,  Joseph  Spurin-Calleia,  Lionel  Barrymore. 

509— THE  FLAME  WITHIN— Ann  Harding,  Herbert  Marshall. 

5  50 — AGE  OF  INDISCRETION — Madge  Evans,  May  Robson, 
David  Holt,  Ralph  Forbes,  Louise  Henry,  Beryl  Mercer,  Chris¬ 
tian  Rub. 

—BROADWAY  MELODY  OF  1935— Eleanor  Powell,  Robert 
Taylor,  Sid  Silvers,  Buddy  and  Vilma  Ebsen,  Frances  Lang¬ 
ford,  Shirley  Ross. 

— CHINA  SEAS — Jean  Harlow,  Clark  Gable,  Wallace  Beery, 
Dudley  Digges,  Rosalind  Russell,  Edward  Brophy. 

— FAR  OFF  HILLS — Constance  Collier,  Maureen  O’Sullivan, 
Una  Merkel,  Charles  Butterworth,  Franchot  Tone. 

— ANNA  KARENINA — Greta  Garbo,  Basil  Rathbone,  Fredric 
March. 

—MUTINY  ON  THE  BOUNTY— Clark  Gable,  Robert  Mont- 

gomery,  Charles  Laughton. 

—MERRILY  WE  ROLL  ALONG— William  Powell,  Myrna  Loy, 
Lionel  Barrymore. 

— GOLD  EAGLE  GUY — Wallace  Beery. 

—MAN  OF  THE  WORLD— Paul  Lukas. 

— RISE  AND  SHINE — Ted  Lewis,  Pinky  Tomlin. 

— TYPEE — Mala,  Lotus  Long. 

— RIFF  RAFF — Spencer  Tracey. 

- MAYTIME — Jeanette  MacDonald,  Nelson  Eddy. 

—MURDER  IN  THE  FLEET— Jean  Parker,  Robert  Taylor. 

— O’SHAUGHNESSY’S  BOY— Wallace  Beery,  Jackie  Cooper. 
—MASQUERADE— William  Powell,  Myrna  Loy. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


An  EXHIBITOR  Service 


THE  CHECKUP— 2-April-35 


Monogram 

3003 —  F — THE  NUT  FARM — F — Wallace  Ford,  Joan  Gale,  Flor¬ 
ence  Roberts,  Oscar  Apfel,  Betty  Alden — Plenty  of  laugh* — 
68m. —  I -Feb. 

3013 — F — THE  HOOS1ER  SCHOOLMASTER — CD — Norman 

Foster,  Charlotte  Henry,  Dorothy  Libaire,  Tommy  Bupp,  Fred 
Kohler,  Jr. — Nicely  done — 75m. — 2-April. 

3017 — F — THE  GREAT  GOD  GOLD — D — Sidney  Blackmer, 
Martha  Sleeper,  Regis  Toomey,  Edwin  Maxwell — Topnotcher 
from  this  studio — 72m. — 2-March. 

3025 — F— THE  MYSTERY  MAN — CD — Robert  Armstrong,  Max¬ 
ine  Doyle,  Henry  Kolker.  Leroy  Mason — Okay — 67m. — 2-Feb. 

3036 - F - RAINBOW  VALLEY - W - John  Wayne,  Lucille  Brown, 

George  Hayes — Typical — 52m. — 2 -March. 

3037 —  F — LAWLESS  FRONTIER — W — John  Wayne,  Sheila  Terry, 
Yakima  Canutt — Satisfactory — 58m. — 2-Jan. 

3002 - KEEPER  OF  THE  BEES - Neil  Hamilton,  Betty  Furness,  Gigi 

Parrish,  Emma  Thomas. 

3004 —  THE  HEALER — Ralph  Bellamy,  Karen  Morley,  Judith  Allen, 
Mickey  Rooney,  J.  Farrell  MacDonald. 

3016 - HONEYMOON  LIMITED - Neil  Hamilton,  Irene  Hervey, 

Lloyd  Hughes,  Helen  Costello,  Sylvia  Steamer,  Gertrude  Astor, 
Henry  Kohler. 

3019 — RECKLESS  ROMEOS — Robert  Armstrong,  William  Cagney. 

3033 - THE  DESERT  TRAIL - John  Wayne,  Mary  Kornman,  Paul 

F'ix  |_,a fg  McKee. 

3038 —  PARADISE  RANCH — Marion  Burns,  John  Wayne. 

Paramounl 

3431  — F — RUGGLES  OF  RED  GAP— C — Charles  Laughton,  Mary 
Boland,  Charles  Ruggles,  Zasu  Pitts,  Roland  Young,  Maude 
Eburne,  Leila  Hyams,  Lucien  Littlefield — Very  good — 94m. — 
2-Feb. 

3432 —  F — CAR  99 — AD — Fred  Mac  Murray,  Sir  Guy  Standing, 

Ann  Sheridan - Satisfactory — 74m. — 2-Feb. 

3433— F— MISSISSIPPI— CD— Bing  Crosby,  W.  C.  Fields,  Joan 
Bennett,  John  Miljan,  Queenie  Smith — Plenty  to  sell — 84m. — 
I  -March. 

3434 —  F — LOVE  IN  BLOOM — C — George  Burns,  Gracie  Allen, 
Dixie  Lee,  Joe  Morrison,  J.  C.  Nugent — Songs  may  help — 
78m. — 2 -March. 

3435 - A — PRIVATE  WORLDS - D - Claudette  Colbert,  Charles 

Boyer,  Joan  Bennett,  Joel  McCrea,  Helen  Vinson - Standout - 

82m . — 2  -Ma  rch . 

3436 — F — McFADDEN’S  FLATS — C— Walter  C.  Kelly,  Andy 
Clyde,  Richard  Cromwell,  Jane  Darwell,  Betty  Furness,  George 
Barbie  r — Mass — 62  m. — 2 -March. 

3438 — F — HOLD  ’EM  YALE — CD — Patricia  Ellis,  Cesar  Romero, 

Larry  Crabbe,  William  Frawley,  Warren  Hymer - Sell  Runyon 

— 65m. —  1  -April. 

3439 - A — FOUR  HOURS  TO  KILL - MD - Richard  Barthelmess, 

Joe  Morrison,  Helen  Mack,  Ray  Milland,  Gertrude  Michael. 
Dorothy  Tree,  Roscoe  Karns - Okay  meller - 76m. - 2-April. 

3440—  F— STOLEN  HARMONY - CD - George  Raft,  Grace  Brad¬ 

ley,  Ben  Bernie  and  lads,  Lloyd  Nolan — Satisfactory — 8  I  m. — 
2-April. 

3441—  A— THE  DEVIL  IS  A  WOMAN— D— Marlene  Dietrich. 
Lionel  Atwill,  Edward  Everett  Horton,  Cesar  Romero,  Alison 
Skipworth — Spotty — 92m. —  I  -March. 

3443  - F— PEOPLE  WILL  TALK - C— Mary  Boland,  Charles 

Ruggles,  Leila  Hyams,  Dean  Jagger - Usual  Boland-Ruggles — 

69  m. — 2-April. 

3425 — ONCE  IN  A  BLUE  MOON — CD — Jimmy  Savo,  Whitney 
Bourne,  Cecilia  Loftus,  Michael  Dalmatoff. 

343  7 — THE  SCOUNDREL- — Noel  Coward,  Martha  Sleeper,  Stanley 
Ridges,  Hope  Williams,  Alexander  Woolcott. 

3442 - COIN’  TO  TOWN - Mae  West,  Paul  Cavanaugh,  Janet  Bee¬ 

cher,  Monroe  Owsley,  Dewey  Robinson,  Joe  Twerp,  Grant 
Withers. 

3444  - THE  GLASS  KEY - George  Raft,  Rosalind  Russell,  Ed  Ar¬ 

nold,  Charles  Richman,  Guinn  Williams,  Ray  Milland,  Dean 

Jagf?er- 

— COLLEGE  SCANDAL — Kent  Taylor,  Arline  Judge,  Wendy 
Barrie,  William  Frawley,  Benny  Baker,  Joyce  Compton, 
Johnny  Downs,  Douglas  Blackley,  Mary  Nash,  William  Bene¬ 
dict. 

- THE  BIG  BROADCAST - Jack  Oakie,  Joe  Morrison,  Burns 

and  Allen,  Lyda  Roberti,  Ethel  Merman,  Sir  Guy  Standing, 
Charles  Ruggles,  Mary  Boland. 

- TWO  FOR  TONIGHT - Bing  Crosby,  Jack  Oakie,  Roscoe 

Karns,  Lynne  Overman,  Mary  Boland,  Lyda  Roberti. 

- THE  MILKY  WAY - Harold  Lloyd,  Adolphe  Menjou,  Roscoe 

Karns,  Edward  Everett  Horton. 

— THE  CRUSADES — Henry  Wilcoxon,  Loretta  Young,  lan 
Keith,  Peero  de  Cordoba,  Joseph  Schildkraut,  Hobart  Bos- 
worth,  William  Farnum,  Katherine  DeMille. 


—MORNING,  NOON  AND  NIGHT— Sylvia  Sidney,  Herbert 
Marshall,  Gertrude  Michael. 

— ANNAPOLIS  FAREWELL — Sir  Guy  Standing,  Fred  Mac- 
Murray. 

—PARIS  IN  SPRING — Mary  Ellis,  Tullio  Carminati,  Ida  Lupino, 
Lynne  Overmann. 

— SO  RED  THE  ROSE - Margaret  Sullavan,  Pauline  Lord, 

Fred  Stone. 

—COLLEGE  EDUCATION— J  oe  Penner,  Jack  Oakie,  Fred 
MacMurray. 

— NEW  DIVORCE - Gary  Cooper,  Carole  Lombard,  Tullio 

Carmanati. 

—APRIL  IN  PARIS— Carole  Lombard. 

—PETER  1BBETSON — Gary  C  ooper. 

- SHANGHAI - Charles  Boyer. 

- GUNS - Sylvia  Sidney,  Fred  MacMurray. 

—ACCENT  ON  YOUTH— Sylvia  Sidney,  Herbert  Marshall. 

— GIVE  US  THIS  NIGHT - Sylvia  Sidney,  Sir  Guy  Standing. 

—THE  PLOT  THICKENS— Burns  and  Allen. 

— JUNGLE - Cary  Grant,  Ray  Milland. 

— DRUMBEATS - Joe  Morrison,  Margo. 

- 13  HOURS  BY  AIR - Gary  Cooper,  Carole  Lombard. 

—THE  COUNT  OF  LUXEMBOURG— Carl  Brisson,  Mary  Ellis. 
—MAN  ON  THE  FLYING  TRAPEZE— W.  C.  Fields. 

—IF  YOU  HUNT  WITH  OLD  DON - Fred  Stone,  David  Holt. 

- FEDERAL  DICK - Fred  MacMurray,  Roscoe  Karns. 

Radio 

521 —  A - GIGOLETTE — D — Adrienne  Ames,  Ralph  Bellamy,  Don¬ 

ald  Cook,  Robert  Armstrong,  Harold  Waldridge,  Dewey  Rob¬ 
inson — Weak — 67m. — 2-Feb. 

522—  F— MURDER  ON  A  HONEYMOON— MY— Edna  Mae 
Oliver,  James  Gleason,  Lola  Lane,  George  Meeker — Okay 
program — 75m. —  1  -Feb. 

523 —  F — CAPTAIN  HURRICANE^ — CD — James  Barton,  Helen 
Mack,  Helen  Westley,  Henry  Travers,  Doug  Walton — So-so — 
74m._ 2-Feb. 

524 —  F — ROBERTA — MU — Irene  Dunne,  Fred  Astaire,  Ginger 
Rogers,  Randolph  Scott,  Helen  Westley,  Claire  Dodd — In  the 
money — 84m. — 2-Feb. 

525—  F— A  DOG  OF  FLANDERS— CD— Frankie  Thomas,  O.  P. 
Heggie,  Helen  Parris — Deserves  support — 75m. —  1 -March. 

526 —  F — LADDIE — CD — John  Beal,  Gloria  Stuart,  Charlotte 
Henry,  Dorothy  Peterson,  Virginia  Weidler — Good — 85m. — 
2-March. 

52  7— A— THE  PEOPLE’S  ENEMY— Preston  Foster,  Melvyn  Doug¬ 

las,  William  Collier,  Jr.,  Roscoe  Ates - New  cycle  stuff - 70m. 

— 2-April. 

528—  F— CHASING  YESTERDAY— CD— A  nne  Shirley,  O.  P. 
Heggie,  Helen  Westley,  Elizabeth  Patterson,  John  Qualen 
— Enjoyable — 80m. —  1  -April. 

529—  F— STAR  OF  MIDNIGHT— CD— William  Powell,  Ginger 

Rogers,  Paul  Kelly,  Gene  Lockhart - Topnotch — 92m. - 2- 

April. 

53  I - F - STRANGERS  ALL - CD - May  Robson,  Florine  McKin¬ 

ney,  Preston  Foster,  William  Bakewell - Neighborhood — 71m. 

—  I  -  April. 

530 —  VILLAGE  TALE - Randolph  Scott,  Kay  Johnson,  Dorothy 

Burgess,  Guinn  Williams,  Donald  Meek,  Janet  Beecher,  Robert 
Barrat,  Andy  Clyde,  Edward  Ellis. 

532  - THE  INFORMER — Victor  McLaglen,  Heather  Angel,  Pres¬ 

ton  Foster,  Wallace  Ford,  Una  O’Connor,  Maude  Eburne,  J. 
Farrell  MacDonald. 

533  - BREAK  OF  HEARTS - Katherine  Hepburn,  John  Beal, 

Charles  Boyer,  Inez  Courtney,  Sam  Hardy,  Jean  Hersholt. 

— BECKY  SHARP — Miriam  Hopkins,  Mrs.  Leslie  Carter,  Alan 
Mowbray,  G.  P.  Huntley,  Jr.,  Charles  Coleman,  Nigel  Bruce, 
Billie  Burke,  Doris  Lloyd. 

— HOORAY  FOR  LOVE — Ann  Sothern,  Gene  Raymond,  Pert 
Kelton,  Maria  Gamberelli,  Bill  Robinson,  Thurston  Hall,  Vir¬ 
ginia  Reid,  Lionel  Stander. 

- TOP  HAT - Fred  Astaire,  Ginger  Rogers,  Helen  Broderick, 

Erik  Rhodes,  Eric  Blore. 

- SHE - Helen  Mack,  Helen  Gahagan,  Randolph  Scott,  Nigel 

Bruce,  Sam  Hinds,  Noble  Johnson. 

— THE  NITWITS - Wheeler  and  Woolsey,  Betty  Grable, 

Etienne  Girardot,  Sleep  ’n’  Eat. 

- THE  PEACE-MAKER - Ricard  Dix,  Preston  Foster,  Margot 

Grahame,  Francis  Ford,  Louis  Calhern. 

- OLD  MAN  RHYTHM — Betty  Grable,  Erik  Rhodes,  Eric 

Blore,  Dave  Chasen,  Evelyn  Poe. 

— U.  S.  GRANT— Walter  Abel. 

— ALICE  ADAMS - Katharine  Hepburn. 

— FRECKLES — Anne  Shirley. 

— POWDER  SMOKE  RANGE - Richard  Dix,  Margot  Grahame. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


THE  CHECKUP— 2-April-35 


An  EXHIBITOR  Service 


United  Artists  Miscellaneous 


_ A — THUNDER  IN  THE  EAST — Formerly  The  Battle — D — 

Charles  Boyer,  Merle  Oberon,  Betty  Stockfield,  John  Loder— 
Impressive - 84m. —  1-Dec. 

_ F THE  SCARLET  PIMPERNEI _ COD — Leslie  Howard, 

Raymond  Massey,  Merle  Oberon,  Joaln  Gardner,  Anthony 
Bushnell — Well  done - 94m. —  1-Feb. 

— F — FOL1ES  BERGERE — MU — Maurice  Chavelier,  Ann  Soth- 
ern,  Merle  Oberon,  Eric  Blore,  Walter  Byron — Ace  to  Sell — 
82m. —  1  -March. 

— A — THE  WEDDING  NIGHT — D — Gary  Cooper,  Ralph  Bell¬ 
amy,  Anna  Sten,  Helen  Vinson — Impressive - 84m. —  I -March. 

— F — CARDINAL  RICHELIEU — COD — George  Arliss,  Maur¬ 
een  O’Sullivan,  Edward  Arnold,  Cesar  Romero,  Douglas  Dum- 
brille,  Halliwell  Hobbes,  Katharine  Alexander — Impressive — 
90m. —  1-April. 

— F — LES  MISERABLES — COD — Charles  Laughton,  Frede¬ 
ric  March,  Sir  Cedric,  Frances  Drake,  Rochelle  Hudson,  John 
Beal — Big,  impressive — 1  05m. — 2-April. 

— F — BREWSTER’S  MILLIONS — MU — Jack  Buchanan,  Lily 
Damita,  Nancy  O’Neil — Sell  the  idea — 78m. — 2-April. 

— PRODUCTION  No.  5 — Charles  Chaplin,  Paulette  Goddard, 
Carter  De  Haven,  Henry  Bergman. 

— THE  CALL  OF  THE  WILD — Loretta  Young,  Clark  Gable, 
Jack  Oakie,  Edward  Arnold,  Reginald  Owen,  Katherine 
DeMille. 

— CONGO  RAID — MD — Leslie  Banks,  Paul  Robeson,  Nina 
McKinney. 

— LET  ’EM  HAVE  IT — Richard  Arlen,  Virginia  Bruce,  Alice 
Brady,  Bruce  Cabot,  Eric  Linden,  Joyce  Compton. 

- THE  DARK  ANGEL - Fredric  March,  Herber  Marshall, 

Merle  Oberon. 

—THE  MAN  WHO  BROKE  THE  BANK  AT  MONTE  CARLO 

— Ronald  Colman. 

— BARBARY  COAST — Miriam  Hopkins. 

— DREAMLAND — Eddie  Cantor,  Parkyakarkas. 

— DIAMOND  HORSESHOE — Lawrence  Tibbett. 

—SING,  GOVERNOR,  SING— Paul  Whiteman. 

Universal 

8009 — F — THE  BRIDE  OF  FRANKENSTEIN — MD — Boris  Karloff, 
Valerie  Hobson,  Colin  Clive,  Elsa  Lanchester,  Una  O  Connor, 
E.  E.  Clive,  O.  P.  Heggie — Ace  shiver  show — 89m. — 2-April. 

8012 —  F - MR.  DYNAMITE - MD — Edmund  Lowe,  Jean  Dixon, 

Robert  Gleckler,  Esther  Ralston,  Victor  Varconi — Fair — 69m. 
— 2-April.. 

8013 —  F — PRINCESS  O’HARA — CD — Chester  Morris,  Jean  Par¬ 
ker,  Leon  Errol,  Henry  Armetta — Satisfying — 81m. —  I -April. 

8019— F — TRANSIENT  LADY— MD — Henry  Hull,  June  Clay- 
worth,  Frances  Drake,  Clark  Williams — Sell  Hull — 75m. — 
I  -March. 

8023—  F— IT  HAPPENED  IN  NEW  YORK— C — Gertrude  Michael, 

Lyle  Talbot,  Hugh  O’Connell,  Heather  Angel - Strong  on 

laughs — 75m. —  1  -March. 

8024—  F — MYSTERY  OF  EDWIN  DROOD— MD — Claude  Rains, 
Douglass  Montgomery,  Heather  Angel,  David  Manners,  Valerie 
Hobson — Well  done — 85m. —  1-Feb. 

8031—  F— RENDEZVOUS  AT  MIDNIGHT— MY— Ralph  Bellamy, 
Valerie  Hobson,  Edgar  Kennedy — Program — 62m. — 2-Feb. 

8032—  A— A  NOTORIOUS  GENTLEMAN — MD — Charles  Bick¬ 
ford,  Helen  Vinson,  Sidney  Blackmer — Above  average — 75m. 
—  1-Feb. 

8084— F— STONE  OF  SILVER  CREEK— W— Buck  Jones,  Niles 
Welch,  Marion  Shilling — Okay — 60m. — 2-April. 

8001 SHOWBOAT — Irene  Dunne. 

8002— SUTTER’S  GOLD. 

8009 — THE  BRIDE  OF  FRANKENSTEIN— Boris  Karloff,  Valerie 
Hobson,  Colin  Clive,  Elsa  Lanchester,  Una  O'Connor,  E.  E. 
Clive,  O.  P.  Heggie. 

8015—  WEREWOLF  OF  LONDON— Henry  Hull,  Spring  Byington, 
Valerie  Hobson,  Warner  Oland,  Lester  Matthews. 

8016 —  THE  RAVEN — Lester  Matthews,  Irene  Ware,  Boris  Karloff, 
Bela  Lugosi. 

- ALIAS  MARY  DOW — Sally  Eilers,  Ray  Milland,  Henry 

O’Neill. 

— CHINATOWN  SQUAD — Lyle  Talbot,  Hugh  O’Connell, 
Valerie  Hobson,  Andy  Devine,  Henry  Armetta. 

— BORDER  BRIGANDS — Buck  Jones,  Lona  Andre,  Fred 
Kohler. 

—UNCONSCIOUS— Hugh  O’Connell,  Jean  Dixon. 

—THE  GREAT  IMPERSONATION— Edmund  Lowe. 

— DIAMOND  JIM — Edward  Arnold,  Binnie  Barnes. 


_F— NEW  ADVENTURES  OF  TARZAN — AD — Herman 
Brix,  Dale  Walsh,  Ula  Long,  Frank  Baker,  Lew  Sargent — Sell 
Tarzan — 80m. — 2-April. 

— F— WILDERNESS  MAIL— MD— Kermit  Maynard,  Fred 
Kohler,  Paul  Hurst,  Doris  Brook — Good  outdoor  show — 63m. 
— 2-April. 

— F— 1  HE  CYCLONE  RANGER — W— Bill  Cody.  Nena  Quar- 
taro,  Eddie  Gribbon — Will  please  action  lovers — 59m. —  1- 
March. 

— F — BIG  BOY  RIDES  AGAIN — W — Guinn  Williams,  Connie 
Bergen,  Charles  French,  Lafe  McKee — Satisfactory  western — 
5  7m. — 2-March. 

— F— SECRETS  OF  CHINATOWN— MD— Nick  Stuart,  Lucille 
Brown,  Raymond  Laurence,  James  Flavin — Exploitable — 55m. 
— 2-March. 

— F— THE  GHOST  RIDER— W— Rex  Lease,  Ann  Carol,  Wil¬ 
liam  Desmond,  Franklyn  Farnum,  Bobby  Nelson,  Art  Mix — 
Satisfactory — 5  6m. —  I  -March. 

— F — TIMBER  TERRORS — W — John  Preston,  Dynamite,  Cap¬ 
tain,  William  Desmond — Okay  for  action  fans — 49m.— I  - 
March. 

_F— THE  LOST  CITY— MD— William  “Stage”  Boyd,  Claudia 
Dell,  Ralph  Lewis — Plenty  to  sell — 74m. —  1 -March.  (Also 
available  in  feature  and  serial  and  serial  form.) 

_F— COYOTE  TRAILS— W— Tom  Tyler,  Ben  Corbett,  Helen 
Dahl — Standard  Tyler — 60m. — 2-March. 

— F — THE  LONE  BANDIT — W — Lane  Chandler,  Doris  Brook, 
Wally  Wales — Okay  western — 59m. 

— F — RESCUE  SQUAD — AD — Ralph  Forbes,  Verna  Hillie, 
Leon  Waycoff — Fair  inde — 61m. —  1 -March. 

— F— HONG  KONG  NIGHTS — MD— Tom  Keene,  Wera  En¬ 
gels,  Warren  Hymer — Packed  with  action — 60m. —  I -March. 
— F— FEDERAL  AGENT— MD— Bill  Boyd,  Irene  Warne,  Don 
Alvarado,  George  Cooper — Average  inde  meller — 58m..— 
1  -Jan. 

— F — HIGH  SCHOOL  GIRL— D— Cecilia  Parker,  Crane  Wil¬ 
bur,  Helen  MacKellar — Bally  opportunity — 58m.— 1-Feb. 
—FIGHTING  PIONEERS — Rex  Bell,  Ruth  Mix,  Buzz  Barton, 
Stanley  Blystone,  Earl  Swire,  John  Elliott. 

—ANYTHING  FOR  A  THRILL— Noel  Madison,  Charles  Star- 
rett,  Virginia  Cherrill,  Charles  Delaney,  Jack  Mulhall. 

— BLAZING  GUNS — Reb  Russell,  Marian  Shilling,  Lafe  McKee, 
Joseph  Girard,  Charles  Whitaker. 

- THE  TEST - Monte  Blue,  Grant  Withers,  Grace  Ford,  James 

Aubrey,  Rin-Tin-Tin,  Jr.,  Lafe  McKee. 

—HELL  BREAKS  LOOSE— Guinn  Williams,  Sally  Blane,  Rob¬ 
ert  Homans,  James  Bush,  Ray  Walker. 

— RUSTLERS’  PARADISE — Harry  Carey,  Theodore  Lorch, 
Roger  Williams,  Ed  Cobb,  Gertrude  Messinger. 

— RED  BLOOD  OF  COURAGE — Kermit  Maynard,  Ann  Sheri- 

— GO-GET-IT-HAINES — Bill  Boyd,  Sheila  Terry,  Eleanor 

Hunt,  Leroy  Mason,  Lee  Shumway. 

— PALS  OF  THE  RANGE — Rex  Lease,  Frances  Wright,  George 
Cheseboro,  Yakima  Canutt. 

— KENTUCKY  BLUE  STREAK — Eddie  Nugent,  Patricia  Scott, 
Margaret  Mann,  Junior  Coghlan,  Roy  D'Arcy. 

— RACING  LUCK — Barbara  Worth,  George  Ernest,  Bill 
Boyd. 

— RANGE  WARFARE — Reb  Russell,  Lucille  Lund,  Lafe  Mc¬ 
Kee,  Wally  Wales. 

— THE  SILENT  CODE — Kane  Richmond,  Blanche  MeHaffey, 
Raymond  Wells,  J.  P.  MacGowan. 

- THE  TEXAS  RAMBLER - Bill  Cody,  Catherine  Cotter, 

Stuart  James,  Earl  Hodgins,  Ace  Kane,  Mildred  Rogers. 

— SILENT  VALLEY — Tom  Tyler,  Nancy  Deshon. 

Foreign 

— A— IN  A  MONASTERY  GARDEN— D— John  Stuart,  Alan 
Napier,  Hugh  Williams,  Gina  Malo — Restricted — 78m. —  I- 
April. 

— A — CHAPAYEV — D — Russian  film  with  Russian  cast — For 
art  houses — 95m. —  1 -March. 

— F — BAR  MITZVAH — CD — Boris  Thomashepfsky,  Regina 
Zuckerberg — For  Yiddish  houses  only — 70m. — 2-April. 

— A — MOSCOW  LAUGHS — C — Russian  made  picture  with 
English  titles — For  art  theatres — 90m. — 2-April. 

— A — SOVIET  RUSSIA  TODAY — Russian  compilation  of 
propaganda  form — Art  house  stuff — 67m. — 2-April. 

— A — LILIOM — D — Charles  Boyer,  Madeleine  Ozeray  (French 
made  ) - Restricted - 9  0m. — 2-April. 

— A — LA  DAME  AU  CAMELLIAS — D — French  made  picture 
with  Yvonne  Printemps,  Pierre  Fresney — Restricted — 85m. — 
2-April. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
42  attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


Aprl5'35  pg.  43 


EYES  ON  WASHINGTON 
EYES  ON  EVERY  CAPITAL 
TAXES . . .  REVENUE . . .  HOW 
...WHO. ..WHEN. ..WHY 

Questions  that  every  exhibitor  is  asking  himself  .  .  . 
The  answer  can  be  found  within  the  pages  of  this  maga¬ 
zine  .  .  .  Trained  correspondents  combing  all  news 
sources,  reporting  all  developments  ...  A  Washington 
news  reservoir  that  has  been  established  more  than  a 
decade  .  .  .  Bringing  to  you  as  fast  as  is  possible  the 
actual  legislative  scene  .  .  .  On  bills,  new  legislation 
.  .  .  Contacting  exhibitor  units,  pledging  support  .  .  . 
Service  that  does  not  end  when  news  is  printed. 

In  return  for  this,  nothing  is  asked  only  the  confidence 
that  comes  from  knowing  that  its  readers  appreciate 
effort  ...  A  subscription  is  your  pledge  .  .  .  Send  it 
in  now. 


I  have  to  know  the  news  from  Washington  and  my  state 
capital.  I  want  to  keep  in  touch  with  everything 
affecting  my  business. 

Mark  down  my  subscription  for  1  year  ($2)  ;  3  years 
($5). 

Name . 

Theatre . 

City . 


Aprl5'35  b.c. 


Industry  Tax  Fate  Still  Rests  in  Legislature 


VOL.  17-No.  9 


PHILADELPHIA,  MAY  1#  1935 


Price,  15  Cents 


You'll  puck  'em  in  when  you 


HOOT  GIBSON 


in  « SUNSET  RANGE” 


PHONE! 


FIRST 
DIVISION 


Harry  H.  Thomas,  Pres. 


Executive  Offices 
RADIO  CfTY.N.y. 

Branches  Everywhere 


BACKED  BY  THE  BIGGEST 
EXPLOITATION  CAMPAIGN 
EVER  ENJOYED  BY  A 
WESTERN/ 


A  First  Division  Production 
Directed  by 
Ray  McCarey 


WIRE! 

WRITE! 


rnmt 


May  1'35  pg.  2 


BRIGHT  SPOTS 


OF 

CHINATOWN 

• 

The  Exploitation  Thriller 
that  has  cleaned  up 
wherever  shown. 


PERFECT 


With  David  Manners/  Sheets 
Gallagher,  Dorothy  Libaire 


A  mystery  melodrama  that 
has  merited  the  raves  of 
if  the  Coast  reviewers. 

■ 


HARRY  CAREY 

WESTERNS 


The  First :  WAGON  TRAILS 

— is  finished  and  is  big 
enough  to  stand  on  its 
own  feet  with  any 
feature  ever  made. 

PETE  HARRISON 
RAVED! 


for  Summer  Dates ! 


MUTINY 

AHEAD 

with 


TEXAS 

JACK 


With  JACK  PERRIN 


NEIL  HAMILTON  and 
KATHLEEN  BURKE  (Paramount) 


A  submarine  melodrama 
packed  with  action. 


1: 


The  latest  release  in  this 
series  of  Perrin  s  which 
has  proved  its  draw¬ 
ing  power! 


X 


MOTIVE 
FOR  REVENGE 

with 

DON  COOK  and 
R-NE  HERVEY 

A  wow  of  an  action- 
packed  melodrama 


NOW 
OR  NEVER 

with 

DICK  TALMADGE 

• 

Second  of  the  Series 
Enough  said! 


Masterpiece  Film  Attractions,  Inc. 

L.  KORSON,  President 

1329  Vine  Sireet  Philadelphia 


May  1 1 35  pg.  3 


an 


Hollywoo 
Joins  the 


and  Ha 


rime 


eave  it  to  Warner 
Bros,  to  make  the 
first  big  picture  of 
America’s  greatest  battle 
in  the  war  on  crime! 

The  producers  of ’The  Public 
Enemy”have  trained  their  cam¬ 
eras  on  the  men  who  trained  their 
guns  on  the  craftiest  killers  of  this 
day  and  age. 

They’ve  brought  the  G-MEN,  mighty 
man-hunters  of  the  Department  of  Jus¬ 
tice,  out  of  the  shadows  of  secrecy  into 
the  brilliant  glare  of  the  picture  screen. 


and  of  how  the  Big 
Shot  no  jail  could 
hold  kept  his  rendez¬ 
vous  with  death! 

G-MEN”  would  be  a 
great  picture  without  any 
star.  But  the  fact  that  Jimmy 
Cagney,  the  historic  ’’Public 
Enemy”  of  1931,  now  plays  the  lead  in 
this  epic  of  the  end  of  gangdom,  makes 
its  appeal  infallible. 

As  usual,  Warner  Bros.’  ”G-MEN” 
will  be  the  first  picture  of  its  type  to 
reach  the  screen. 


Yesterday’s  screaming  headlines  are  a 
feeble  whisper  compared  to  the  sensa¬ 
tional  revelation  in  this  shot- by-shot 
dramatization  of  gangland’s  Waterloo. 


You  will  be  the  first  in  your  city  to 
show  an  authentic  story  of  Uncle 
Sam’s  sensational  secret  agents  if,  and 
only  if,  you  show  ”G-MEN”. 


It’s  all  here! .. .every  graphic  detail 
of  how  the  deadly  trap  was  set — and 
sprung — on  the  Mad  Dog  of  the  Mobs, 


So  ’phone  for  a  date  today  before 
the  cream  is  taken  off  this  rich  box- 
office  theme. 


A  First  National  Picture  with  James  Cagney,  Ann  Dvorak,  Margaret  Lindsay,  Robert  Armstrong.  Directed  by  William  Keighley 


r*  'i 


N.  Y 


“A  happt 
suspense 
**One  oi 
Daily  News  .  .  .  . 


charming  team"  — 


ment. .  recommended 


m  8  1  : 


“Lively,  amusing  and  effective”  —  N.  Y. 
wears  gorgeous  clothes .  Bill  is  a  male 1 


entertainment 


as  bright  a  bit  of  wii 


e 


•  Jf — >  •  m 

over  in  San  rrancisco! 


Opening  ‘Star  Midnight’  sensational.  Rave  notices  morning 
papers.  Audience  reaction  terrific.  Night  business  broke  every 
record  except  ‘Roberta’  and  just  missed  this  by  fifteen  dollars. 
Judging  from  way  picture  received  we  should  get  three  good 
weeks.”  Cliff  Work,  Golden  Gate  Theatre 


.  .  .  .  “Gay,  witty  and 


Diverting  entertain 


. . .  held  over  in  Baltimore! 


“First  three  days  ‘Star  Midnight’  equal  entire  weeks  receipts 
corresponding  week  last  year.  Will  hold  over  second  week.  Critics 
and  audience  reaction  splendid.  Congratulations  to  RKO  Radio 
for  another  box-office  hit.” 

I.  Rappaport,  Hippodrome  Theatre 


. . .  and  more  holdovers  due _ for  the  Easter  fVeek 

Attraction  in  more  than  100  Key  City  First  Runs! ^ 


May  1’35  pg.  4 


break  for  Music  Hall  audiences  . . .  carefree  laughter,  taut 
. .  grand  mystery  story,  one  of  the  best”—  N.  Y.  Sun  . . . . 
the  most  amusing  and  absorbing  comedies  this  season**— 
“Sparkles  and  entertains  .  .  •  Powell  and  Miss  Rogers  a 
N.  Y.  Daily  Mirror ....  “Sleek,  witty  and  engaging  entertain- 


both  as  humor  and  as  melodrama**  —  N.  Y.  Times  •  . 


Herald  Tribune  ....  “Neat  and  nicely  turned  out . . .  Ginger 
fashion  plate**—  N.  Y.  Post  ....  “Jaunty,  light-hearted 


and  nonsense  as  the  season  has  seen**—  N.  Y.  American 


exciting ...  a  thriller  de  luxe**—  N.  Y.  World -Telegram  .... 
ment**—N.  Y.  Evening  Journal. 


PAUL  KELLY  *  GENE  LOCKHART 


RALPH  MORGAN  *  LESLIE  FENTON  *  J.  FARRELL  MocDONALD 


-RADIO  PICTURE 


•  el  by  ARTHUR  SOMERS  ROCHE 

Directed  by  Stephen  Roberts  ....  * 

May  1 1 3  5  pg.  5 


DARRYL  ZANUCK  TOOK  CON 
BROADWAY  THIS  YEAR  Wil 
IN  'LES  MISERABLES'  an 
BOTH  OF  WHIG 
CURRENT  C« 
,  FAR  IN  T 

'  ■  -  *  ^  -  .  ■.  \ ^  j  I 

—  Veil 

"LES  MISERABLES  ‘ 


opened  at  the  Rivoli  and  broke  an 
eight  year’s  week-end  record  with 
house  unable  to  accomodate 
customers.  Admissions  will  soar  to 
$60,000,  with  chance  of  stretching 
to  $65,000,  tremendous.  — Variety 

PICT 


MAND  OF  EASTER  WEEK  ON 
rH  SMASH  MONEY  ENTRIES 
i  'CARDINAL  RICHELIEU' 

H  ARE  LEAVING 
)MPETITORS 
HE  REAR!" 

riety 


"CARDINAL  RICHELIEU 


is  just  what  the  doctor  ordered  for 
the  Music  Hall,  after  a  couple  of 
blue  weeks.  It  will  easily  hit  $100,000 
possibly  going  over,  and  stays  a 
second  week.  —  Variety 

rURY 

JRES 

May  1  ’  3  5  pg 


NITFH  ARTISTS 


2"vd Anniversary  Month 


The  Seal  of  Satisfaction 

with  Money-Making  Product! 


May  1’ 35  pg.  8 


JUNE  1st  to  JUNE  30th 

Help  Us  Celebrate  With  DATES! 


Ready 


now  g 


Bookmakers  and  Barkers 


7 

The  First  of  a  Series  of  \  \{ 
Six  C.  C.  Burr  Action 
Melodramas 


Jockeys  and  Gyps  .  .  . 

Crooks  and  Cops  .  .  . 


Girls  and  Gamblers  .  .  . 


-I  Riot  of  Color  and  Action 


KENTUCKY 
BLUE  STREAK 


— E  DDIE  NUGENT 

W  7 JUNI0R  COGHLAN-  PATRICIA  SCOTT 

A  pURITAN  PICTURE 

'->r 


3  REELS  OF 
DYNAMITE! 


MELBERT  PICTURES,  Ine. 
yj^uAe/ntfi 


FIRST  TIME  EVER  - 
PHOTOGRAPHED  - ^ 

A  BATTLE  BETWEEN  A 120  FOOT  WHALE 
A  IS  FOOT  SWORDFISH  ^ 


THRILLS!  CHILLS!  ACTION!  SUSPENSE!  BEAUTY! 
Too  Gigantic  to  Describe  .  .  .  You’ll  Rave  About  It! 


Coming ! 


THE  FIRST 


TIM  McCOY 


IN  THE  SERIES  OF  TEN 
Now  in  Production  -  -  READY  JUNE  1st 


“  5 


PAGE 


THE  EDITOR’S 


Vol.  17,  No.  9 


May  1,  1935 


The 


Philadelphia 


Hail,  Republic 

_  ABOUT  A  YEAR  AGO  these  columns 
*  mourned  the  fact  that  there  were  only 
eight  national  distribution  companies  left. 
It  hoped  that  others  would  enter  the  field. 

That  hope  now  turns  into  an  actuality. 
Republic  Pictures  Corporation  enters  the 
business,  built  on  the  foundations  of  Mono¬ 
gram  Pictures  Corporation,  headed  by 
W.  Ray  Johnston,  vice-president  Trem 
Carr,  other  Monogram  leaders  and  ex¬ 
change  distributors. 

Entrance  of  Republic  is  certainly  to  be 
welcomed  by  the  industry.  Happy,  too,  is 
the  announcement  that  an  expanded  budget 
will  allow  for  the  making  of  more  expen¬ 
sive,  bigger  box  office  pictures.  While  the 
passing  of  familiar  independent  exchange 
names  in  various  parts  of  the  country  is  to 
be  regretted,  the  coming  of  Republic  ex¬ 
changes  will  more  than  make  up  for  the 
loss. 

Republic  enters  the  new  season  with  the 
best  wishes  of  the  entire  trade.  It  has  been 
made  possible  through  the  confidence  ex¬ 
hibitors  gave  to  Monogram  exchanges 
everywhere.  That  vote  of  thanks,  in  the 
return  of  plentiful  dates  and  rentals,  re¬ 
sults  in  Republic.  W.  Ray  Johnston  and 
associates  are  to  be  congratulated. 

It  is  to  be  hoped,  as  well,  that  with  the 
new  Republic  comes  new  vision,  that  with 
expanded  budget  and  international  market 
will  come  proper  merchandising  and  hand¬ 
ling  of  all  papers  in  a  style  worthy  of  their 
quality.  For  with  this  new  vision  will  come 
a  greater  return  to  the  company. 

Thus  the  eight  majors  of  a  season  ago 
are  succeeded  by  ten  today.  First  Division 
announced  its  intention  of  becoming  a 
major  months  ago.  Now  Republic  is  here. 
The  market  is  expanding,  a  healthy  sign 
for  the  business.  Not  more  pictures  should 
be  its  slogan,  but  better  pictures. 


Sensible  Building 

_  CERTAINLY,  if  proposed  theatre 
®  buildings  are  an  indication,  a  portion 
of  the  industry  has  confidence  in  the  future, 
regardless  of  current  conditions. 

From  all  parts  of  the  district  covered  by 
Jay  Emanuel  Publications,  Inc.,  correspon¬ 
dents  report  many  renovations,  alterations 
and  new  construction  projects. 

Most  of  these  new  houses  do  not  fall  into 
the  de  luxe  theatre  class.  Rather  they  are 
moderate  houses,  built  with  a  reasonable 
investment,  under-1000  seating  capacity, 
but  insisting  on  good  projection,  good  seat¬ 
ing,  proper  ventilation.  Those  building  new 
theatres  have  learned  a  lesson  from  the 
past._  It  will  be  a  long  time  before  huge, 
overfinanced  de  luxers  begin  to  crop  up. 

During  the  depression,  it  has  been  the 
small  theatre  that  has  been  able  to  adjust 
its  overhead,  carrying  charges,  operation 
in  order  to  make  both  ends  meet.  The 
theatres  of  the  future  will  be  able  to  sell 
good  pictures,  comfort  and  homelike  sur¬ 
roundings,  rather  than  gilt  paint,  gaudy 
flash  and  so-so  entertainment. 


OjbUAM 


EXHIBITOR 

Circulating  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware.  Issued  on  the  1st  and  15th 
of  each  month  by  Jay  Emanuel  Publications,  Inc.  Publishing  office,  219  North  Broad  Street,  Philadelphia. 
Branches  at  1600  Broadway,  New  York  City;  Washington,  D.  C.  Jay  Emanuel,  publisher;  Paul  J. 
Greenhalgh,  advertising  manager;  Herbert  M.  Miller,  managing  editor.  Subscription  rates:  $2  for  one 
year,  $5  for  three  years.  Single  copies,  15c  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware. 
Publishers,  also,  of  THE  NATIONAL  EXHIBITOR  of  Washington  and  THE  NEW  YORK  STATE  EXHIBITOR. 
Official  organ  of  the  Motion  Picture  Theatre  Owners  of  Eastern  Pennsylvania,  Southern  New  Jersey  and 
Delaware.  Address  all  communications  to  the  Philadelphia  office. 


Reform  the  Code 


REGARDLESS  of  political  or  exhibitor  affiliation,  re¬ 
gardless  of  former  opinions,  no  one  can  deny  that  the 
requests  for  change  in  the  motion  picture  industry  code  brought 
forward  by  Abram  S.  Myers  at  the  recent  hearing  before  the 
Senate  NRA  investigating  committee  in  Washington  were  well 
merited,  true. 

Myers  charged  that  the  originally  appointed  members  of  the 
Code  Authority  did  not  often  appear  but  sent  their  alternates. 
Records  will  prove  the  truth  of  the  statement.  He  asserted  that 
the  local  boards  were  weighted  in  favor  of  the  seller.  An  analysis 
will  undoubtedly  show  the  correctness  of  his  assertions,  despite 
many  fair  decisions.  He  said  shorts  were  still  being  forced  with 
features.  Any  exchange  checkup  would  indicate  the  truth  of  this. 
He  maintained  the  Code  Authority  had  failed  to  promote  new 
zoning  schedules.  This  will  not  be  challenged  by  anyone. 

He  recommended  reorganization  of  the  grievance  board  on  the 
basis  of  two  buyers,  two  sellers;  that  no  Code  Authority  member 
should  sit  on  hearings  of  a  case  before  it  reaches  the  final  appeal 
body;  that  clearance  boards  should  have  a  3-3  split;  that  three 
government  representatives  should  be  placed  on  the  Code  Author¬ 
ity,  with  right  to  vote;  that  the  Code  Authority  have  an  equal 
division  of  buyers  and  sellers. 

The  code  should  be  retained.  It  can  be  made  a  valuable,  self- 
governing  agency  in  the  business.  But  unless  reforms  and  changes 
along  the  lines  suggested  by  Myers  and  advocated  by  exhibitors 
throughout  the  country  are  put  into  effect,  the  code  will  not  get 
the  support  from  theatremen  that  is  needed  to  make  it  a  success. 
No  one  knows  what  the  future  of  the  NRA  will  be,  at  this  writing, 
but  if  it  is  retained  the  motion  picture  code  should  be  given  the 
benefit  of  these  suggested  changes. 


10 


May  1’35 


THE  PHILADELPHIA  EXHIBITOR 


Exchanges  Readjusting  Run  Situations 
Following  Slashes  by  S-W  Neighborhoods 


Code  Board  Failure  to  Set  1935-1936  Schedules  Sees 
Distributors  Handling  Complaints — Chain  Following 
Spirit  of  Contracts 


exchanges  are  laying  down  the  law  to  Stanley- Warner  where  the 
prices  down  to  new  levels — hut  some  aren’t. 

Vine  Street’s  difficulty  - 


Some  local 
circuit  is  cutting 

That’s  the  crux  of 
these  days. 

With  practically  all  exchanges  getting  set 
for  the  next  season,  with  exhibitors  either  be¬ 
ginning  to  buy  or  being  sounded  out  on  deals, 
the  bigger  exchanges,  those  with  product  Stan- 
ley- Warner  needs  most,  are  holding  the  circuit 
to  the  letter  of  their  contracts  and  enforcing 
them. 

For  example  one  situation  has  seen  an  A 
de  luxe  S-W  neighborhood  theatre  being  placed 
in  the  same  run  with  the  B  house,  because  A 
dropped  its  admission. 

However,  every  exchange  is  not  in  a  position 
to  force  such  an  issue,  through  lack  of  strong 
pictures  or  through  no  contract  provision.  In 
such  matters,  the  exchange  is  asked  for  a  cer¬ 
tain  run  by  an  independent  who  gets  the  same 
admission  or  more  than  the  competitive  S-W 
theatre.  The  exchange  can  t  give  it,  but  later 
argues  S-W'  into  it.  However,  when  the  inde 
is  approached  by  that  exchange  for  a  deal,  it  is 
often  too  late. 

With  local  zoning  delayed  too  long  to  affect 
next  season’s  buying,  exhibitors  are  looking  to 
the  exchangemen  to  force  the  issue  for  them. 
Until  the  S-W  price  dropping  began,  the  situa¬ 
tion  hadn’t  changed  over  other  years,  but  now 
the  whole  picture  takes  on  a  different  aspect. 


Movies  Praised 

That  the  motion  picture  appreciation 
movement  solves  the  leisure  hour  and 
recreational  problems  was  expressed  by 
Dr.  William  Lewin,  chairman,  Commit¬ 
tee  on  Photoplay  Appreciation,  National 
Council  of  Teachers  of  English,  at  the 
Philadelphia  Motion  Picture  Forum  re¬ 
cently.  Praising  the  Philadelphia  Board 
of  Education  for  its  interest  in  visual 
education.  Dr.  Lewin  urged  greater  co¬ 
operation  between  boards  of  education 
and  exhibitors  to  result  in  a  mutual 
economy.  Because  of  the  inability  of 
schools  to  possess  the  costly  equipment 
already  in  the  theatres,  he  urged  the 
superintendents  of  schools  to  turn  to  the 
motion  picture  managers  to  help  coun¬ 
teract  the  bad  influences  exerted  by 
other  factors  during  the  out  of  school 
hours. 

Dr.  Lewin  asked  the  exhibitor  to  re¬ 
member  that  “America  is  a  country  of  a 
million  class-rooms  and  the  tremendous 
influence  exerted  here  will  be  felt  in 
every  home  in  the  land.”  He  added 
that  all  credit  for  the  apparent  upward 
trend  in  the  standard  of  the  motion  pic¬ 
ture  should  not  be  given  to  the  church 
movement  but  more  to  the  industry  and 
the  National  Council  of  Teachers  of 
English  for  educating  the  audiences  to 
expect  and  appreciate  finer  films. 


HAS  REPUBLIC.  Herman  Gluck- 
man,  veteran  New  York  City  ex- 
changeman  and  distributor,  has 
obtained  Republic  pictures  for 
1935-1936  for  the  New  York  City 
and  Philadelphia  territories.  He  in¬ 
tends  to  make  official  announce¬ 
ment  of  plans  here  soon. 

Gluckman  Joins  Republic 
in  New  York  City,  Philly 

Exchanges  Take  Name  of 
National  Organization 

Herman  Gluckman,  long  time  operator 
of  Capitol  and  Majestic  exchanges,  is  to 
be  the  new  Republic  distributor  in  New 
York  City  and  Philadelphia. 

Gluckman’s  exchanges  will  be  known  as  Re¬ 
public  Pictures  exchanges. 

Other  independent  exchanges  in  the  new  zone 
may  be  taken  over  by  Gluckman  and  combined 
with  the  new  setup  in  both  territories, 

Gluckman  has  also  been  added  to  the  Republic 
advisory  committee. 

Republic  franchises  are  being  given  only  to 
those  exchanges  who  handle  Republic  product 
exclusively,  President  W.  Ray  Johnston  asserts. 

“I  feel  very  optimistic  about  this  setup,”  he 
declared  to  the  EXHIBITOR  representative. 
“I  am  positive  we  will  find  our  place  with  the 
other  big  companies,  once  we  get  under  way.” 

Gluckman  was  referring  to  his  acquisition  of 
the  franchises.  Contract  is  for  six  years. 

Gluckman,  whose  own  Capitol  Exchange  was 
founded  twenty  years  ago,  feels  that  ‘‘nothing 
can  be  static  in  this  field.  ‘‘We  move  ahead  or 
die.  We  have  some  very  elaborate  plans,”  he 
continued,  ‘‘which  we  hope  to  put  into  opera¬ 
tion  in  the  next  month.  These  plans  are  in  line 
with  the  current  trend  toward  expansion.” 


Classification  Dropped 


Belief  that  pictures,  generally,  have 
improved  to  a  great  degree  is  probably 
indicated  by  the  action  of  Stanley-War- 
ner  in  dropping  their  “A,”  “F”  clas¬ 
sification  from  their  neighborhood  the¬ 
atre  ads. 

The  circuit  began  the  idea  several 
months  ago. 


Chestnut  Street  Sign 
Battle  Still  Continues 

Merchants  Want  Ordinance  to 
be  Enforced 

The  Chestnut  Street  Association  has 
declared  a  war  to  the  finish  in  its  sign 
ordinance  battle. 

It  says  that  the  council  ordinance  is  unfair 
to  merchants  and  gives  movie  interests  great 
concessions.  Ellwood  R.  Chapman,  president, 
says  that  the  merchants  will  not  stand  idly  by. 
He  declares  that  the  fight  will  be  fought  until 
the  merchants  secure  enforcement  of  the  law. 

Chapman  declared : 

“The  law  specifically  requires  the  director  of 
public  safety  to  remove  all  signs  or  devices 
which  project  more  than  18  inches  from  the 
building  line  on  Chestnut  Street,  but  we  have 
had  to  mandamus  the  police  head  to  make  him 
cbey  the  law.” 

Recently,  theatre  signs  on  Chestnut  Street 
have  only  been  carrying  the  name  of  the  house. 
Philip  Kind,  chairman,  sign  committee,  Chest¬ 
nut  Street  Association,  recently  charged  that 
Mayor  Moore  permits  movie  theatres  to  violate 
the  law  regulating  signs.  The  merchants  say 
that  the  illegal  signs  destroy  the  atmosphere 
that  they  built  up  with  expenditure  of  thou¬ 
sands  of  dollars. 

Mayor  Moore  has  indicated  that  he  will 
approve  the  sign  code  as  soon  as  the  legal 
phraseology  is  clarified  and  it  is  amended  to 
conform  to  Acts  of  the  Legislature.  A  confer¬ 
ence  is  being  held  this  week  on  those  angles  so 
that  the  amended  measures  can  become  opera¬ 
tive  at  the  earliest  possible  date. 

One  of  the  ordinances  Mayor  Moore  wanted 
recalled  would  regulate  sign  manufacturing, 
impose  license  fees  and  bonds  for  the  entering 
of  bonds  by  persons  or  firms  erecting  signs. 
The  other  would  regulate  size  of  signs.  This 
latter  measure  is  the  source  of  dispute.  Chest¬ 
nut  Street  business  men  want  the  marquees  lim¬ 
ited  to  a  width  of  20  inches.  No  size  of 
marquees  is  indicated  as  the  measure  stands 
now. 


New  Para  Exchange 

With  its  lease  expiring  next  year,  Paramount 
exchange  expects  to  have  new  quarters  before 
that  time.  District  manager  Percy  Bloch  has 
been  conferring  with  local  realtors.  It  is  thought 
likely  that  a  new  building  will  be  built  for  the 
company,  with  all  modern  improvements. 


THE  PHILADELPHIA  EXHIBITOR 


May  1'35 


II 


Political  Bickering  Holds  Up  Progress 
of  Pennsylvania  Taxation  Legislation 


Industry  Won’t  Know  10%  Levy  Fate  Until  Republicans, 
Democrats  Make  Peace— Many  Measures  Delayed  by 
Arguments 

When  the  Pennsylvania  Legislature  adjourned  April  25,  for  the  week,  Repub¬ 
lican  majority  of  the  Senate  had  stifled  immediate  compromise  with  the  Administra¬ 
tion  on  unemployment  relief  plans  for  the  1935-1937  biennium. 


Operator  Bill  Passes 

Among  fifty-eight  bills  passed  by  the 
Pennsylvania  House  of  Representatives 
April  23,  when  a  new  record  was  estab¬ 
lished  for  rapid  action,  was  No.  1725, 
sponsored  by  Representative  John  Your- 
ishin,  Republican,  Luzerne. 

H  ouse  Bill  No.  1725,  introduced  by 
Assemblyman  Yourishin  on  March  25, 
would  require  persons  employing  motion 
picture  projectionists  or  operators  to 
allow  them  at  least  twenty-four  consec¬ 
utive  hours  of  rest  each  week. 

Any  one  who  violates  or  does  not 
comply  with  the  provisions  of  the  act 
would  be  guilty  of  a  misdemeanor,  and 
upon  conviction  thereof,  would  be  sen¬ 
tenced,  for  a  first  offense,  to  pay  a  fine 
of  not  less  than  $20,  nor  more  than 
$50;  for  a  second  offense,  to  pay  a  fine 
of  not  less  than  $50,  nor  more  than 
$200,  or  by  imprisonment  for  not  more 
than  thirty  days,  or  both;  for  a  third 
offense,  by  a  fine  of  not  less  than  $250, 
or  by  imprisonment  for  not  more  than 
sixty  days,  or  both. 

Philadelphia  Exhibitor 
Testifies  in  Sound  Suit 

Harry  Perelman  Takes  Stand  at 
Wilmington 

With  one  of  its  co-plaintiffs,  Stanley 
Company  of  America,  satisfied  and  out  of 
the  picture  and  another,  Duovac,  in  bank¬ 
ruptcy  and  no  longer  an  active  organiza¬ 
tion,  General  Talking  Pictures  Corpora¬ 
tion  started  its  court  battle  in  the  U.  S. 
Court  in  Wilmington  before  Judge  John 
P.  Nields  over  the  licensing  system  of 
Electrical  Research  Products,  Inc.,  the 
Western  Electric  Company  and  the 
American  Telephone  and  Telegraph  Com¬ 
pany. 

That  the  hearing  which  is  for  injunction  re¬ 
lief  against  the  latter  three  concerns  will  last 
over  two  weeks  is  predicted. 

Stanley  Company,  which  originally  was  a  co¬ 
plaintiff,  has  since  settled  out  of  court  with  the 
defendants  and  is  definitely  out  of  the  case. 
This  was  brought  out  in  the  defendants’ 
amended  answer  in  which  it  was  contended 
Duovac  was  not  entitled  to  relief.  The  quick 
response  from  Samuel  E.  Darby,  of  New  York, 
leading  counsel  for  the  plaintiff  was  that  had 
the  “vice  not  existed,  Duovac  might  still  be  in 
the  business”  of  manufacturing  electrical  de¬ 
vices,  including  vacuum  tubes  and  photo  electric 
cells. 

First  and  part  of  the  second  day  was  devoted 
largely  to  the  reading  of  a  lengthy  deposition 
from  Abel  Carey  Thomas,  counsel  for  Warner 
Brothers.  Four  witnesses  then  were  called  to 
the  stand  for  the  plaintiffs  to  substantiate 
charges  that  the  defendants  through  their  con- 


Music  Clubs  Now  Seek 
to  Regulate  Sound  Effects 

Convention  Here  Asks  for  10  Point 

Lower  Rating 

Outstanding  in  the  recent  resolutions 
urged  by  the  19th  biennial  convention  of 
the  National  Federation  of  Music  Clubs 
here  was  a  request  for  decrease  in  the 
volume  of  music  and  other  sound  effects. 

In  this  manner,  declared  Mrs.  E.  H.  Cahill, 
New  York,  chairman  of  the  federation’s  com¬ 
mittee  on  motion  pictures,  distortion  would  be 
eliminated  and  the  productions  would  be  made 
agreeable  to  the  ear  as  well  as  the  eye. 

“Motion  picture  operators  are  eye-minded  and 
know  at  once  when  a  film  is  out  of  focus,”  she 
asserted,  “but  they  must  now  learn  how  sound 
should  be  projected. 

“Local  music  clubs  should  contact  managers 
of  theatres  and  try  to  lower  sound  effect  at  least 
ten  points.  In  this  manner  fine  musical  produc¬ 
tions  of  the  screen  will  not  be  ruined  in  pro¬ 
jection. 

“Your  committee  can  experiment  with  man¬ 
agers  and  operators  at  previews  until  the  cor¬ 
rect  sound  volume  is  attained.” 


tracts  with  moving  picture  exhibitors  through¬ 
out  the  country  exercised  a  monopoly  of  the 
business.  They  were  A.  M.  Loew,  president, 
Loew’s  Theatre  Enterprises,  Boston ;  Edward 
Levy,  New  Haven,  counsel,  Motion  Picture 
Theatre  Owners  Association  of  America ; 
Charles  W.  Picquet,  president,  Motion  Picture 
Theatre  Owners  Association  of  North  and 
South  Carolina  and  Harry  Perelman,  manager, 
Allegheny  and  Lehigh  theatres,  Philadelphia. 

Plaintiffs  seek  a  permanent  injunction  to  re¬ 
strain  the  defendants  from  continuing  these 
monopolist  practices.  The  case  is  said  to  in¬ 
volve  more  than  $100,000,000. 

Harry  Perelman,  Allegheny  and  Lehigh, 
Philadelphia,  was  among  the  several  plaintiff 
witnesses  who  told  of  their  experience  with 
ERPI,  although  in  Harry’s  case  it  was  one  of 
withstanding  a  siege  of  ERPI  competition  and 
ERPI  salesmanship.  He  said  he  was  suddenly 
confronted  with  competition  from  two  houses 
equipt  with  sound,  and  learning  ERPI’s  price 
$14,000  without  immediate  installation  at  that, 
he  began  shopping  around.  He  finally  dealt 
with  General  Talking,  he  testified,  and  though 
ERPI  salesmen  had  continually  called  upon 
him,  he  had  stuck  to  his  equipment  and  in¬ 
tended  to  stick  by  it.  Henry  Behr,  technical 
expert,  Wilmer  &  Vincent  circuit,  who  at 


Republicans  of  the  upper  house  a  week  ago 
had  suggested  a  plan  that  would  bring  in 
$57,000,000  in  new  revenue  for  relief  needs  for 
the  next  two  years,  and  a  statement  issued  fol¬ 
lowing  an  adjournment  last  week  reiterated 
that  this  sum  is  sufficient. 

Tax  Hangs 

Meanwhile,  the  fate  of  the  industry’s  10% 
tax  is  also  in  the  balance,  with  the  Republican 
plan  omitting  any  such  ticket  tax. 

The  “stand  pat”  attitude  of  the  Republicans 
against  Governor  Earle’s  revenue  proposals, 
jeopardizes  an  Administration  bill  for  a  gradu¬ 
ated  income  tax. 

Anti-Blue  Bills 

Anti-blue  law  legislation  may  also  split  the 
Legislature,  but  not  along  party  lines,  Republi¬ 
cans  and  Democrats  will  be  found  lined  up  with 
each  other  on  both  sides  of  the  question.  It  is 
believed  the  Governor  will  refrain  from  taking 
sides  on  Sunday  bills  which  usually  provoke 
bitter  legislative  fights. 

Action  is  awaited. 


Gordon  Lenhart  Painting 

Gordon  Forster  Lenhart,  formerly  with  Fox, 
is  now  in  the  painting  business. 

He  is  in  a  position  to  do  some  good  jobs  for 
exhibitor-home  owners  or  anyone  else  who 
wants  a  house  painted. 

Get  in  touch  with  him  through  this  office  or 
at  his  home. 

He  is  available  for  work  at  any  time. 


the  time  of  his  experience  with  ERPI  was  Par¬ 
amount’s  purchasing  agent  testified  how  he  was 
restrained  from  what  he  considered  better  buys 
in  tubes  and  equipment  from  Duovac  and  other 
concerns  because  of  Paramount’s  agreement 
with  Western  Electric. 

Sam  Leibow,  independent  repair  man,  New 
York,  cited  several  technical  jobs  that  ERPI 
men  would  charge  high  prices  for  which  he 
would  do  for  a  trifle.  One  job  that  he  told 
about  was  that  of  some  oil  dripping  down  on 
a  lens,  which  required  only  the  turning  of  a 
screw  and  the  wiping  of  the  lens,  which  actually 
cost  the  exhibitor  $28  at  the  hands  of  ERPI. 
He  told  of  another  $50  ERPI  job  that  would 
have  taken  ten  minutes  of  his  own  time. 

David  Garrison  Berger,  attorney,  William 
Rowland,  New  York,  Monte  Brice  Productions, 
producers  of  shorts,  told  of  the  experience  his 
client  had  when  in  producing  a  short  for  Uni¬ 
versal  they  ran  into  ERPI  studio  requirements, 
adding  greatly  to  the  costs  of  the  production. 
Among  the  others  who  testified  are  George  E. 
Quigley,  vice-president,  Vitaphone,  and  John 
Miller,  Brunswick  Radio  Corporation.  Wil¬ 
liam  Goldman,  New  York,  is  among  the  wit¬ 
nesses  who  will  testify. 

Exhibitors  all  over  the  country  are  watch¬ 
ing  this  case. 


12 


May  1'35 


THE  PHILADELPHIA  EXHIBITOR 


List  of  Legislative  Bills  Affecting 

State  Motion  Picture  Industry  Grows 


All  Business  Divisions  Would  Be  Touched  By  Measures 
Passing — Sunday  Movie  Vote  Due  Shortly  in  House  and 
Senate 

Several  new  measures  affecting  the  motion  picture  industry  have  been  introduced 
in  the  legislature. 


Further  liberalization  of  the  blue  laws,  equal 
rights  to  all  persons  in  places  of  public  accom¬ 
modation  and  amusement,  including  motion 
picture  theatres,  and  increased  safety  for  pro¬ 
jectionists  are  sought  in  bills  introduced  re¬ 
cently  in  the  Pennsylvania  Legislature. 

They  are  Senate  Bill  No.  956,  sponsored  by 
Senator  Samuel  W.  Salus,  Republican,  Phila¬ 
delphia;  House  Bill  No.  2039,  sponsored  by 
Representative  Frank  J.  Zapalla,  Democrat, 
Allegheny  County;  House  Bill  No.  2183,  spon¬ 
sored  by  Representative  Elmer  J.  Holland, 
Democrat,  Allegheny,  and  House  Bill  No.  2246, 
sponsored  by  Representative  Frank  J.  Kobelak, 
Democrat,  Allegheny  County. 

Salus  measure,  introduced  April  17,  would  provide 
“that  all  persons  shall  be  entitled  to  the  full  and  equal 
accommodations,  advantages,  facilities  and  privileges  of 
any  places  of  public  accommodations,  resort  or  amuse¬ 
ment,  subject  only  to  the  conditions  and  limitations 
established  by  law  and  applicable  alike  to  all  persons. 
No  person  or  corporation  being  the  owner,  lessee,  pro¬ 
prietor,  manager,  superintendent,  agent  or  employe  of 
any  such  place  shall  directly  or  indirectly  refuse,  with¬ 
hold  from  or  deny  to  any  person  any  of  the  accommo¬ 
dations,  advantages,  facilities  or  privileges  thereof,  or 
directly  or  indirectly,  verbally  or  otherwise  publish, 
utter,  circulate,  issue,  display,  post  or  mail  any  com¬ 
munication,  statement,  notice,  or  advertise  to  the  effect 
that  any  of  the  accommodations  ...  of  any  such  place 
shall  be  refused,  withheld  from  or  denied  to  any  person 
on  account  of  race,  creed  or  color,  or  that  the  patronage 
thereat,  of  any  person  belonging  to  or  purporting  to  be 
of  any  particular  race  is  unwelcome,  objection¬ 

able  or  not  acceptable,  desired,  or  solicited. 


of  competent  jurisdiction  in  the  county  in  which  the 
plaintiff,  or  the  defendant  shall  reside,  and  such  person, 
or  each  officer  of  said  corporation  as  the  case  may  be 
shall  also  for  every  such  offense  be  deemed  guilty  of  a 
misdemeanor  and  upon  conviction  thereof,  shall  be  fined 
not  less  than  $100  nor  more  than  $500,  or  shall  be 
imprisoned  not  less  than  thirty  days  nor  more  than 
ninety  days,  or  both  such  fine  and  imprisonment.” 

Zappala  act  would  make  it  lawful  for  any  person  or 
persons  to  play  the  game  of  polo  on  Sunday  be¬ 

tween  the  hours  of  2  o’clock,  post  meridian  and  7 
o’clock,  post  meridian,  and  admission  fees  may  or  may 
not  be  charged  to  those  persons  desiring  to  attend  such 
game  or  games  of  polo. 

Holland  measure  would  amend  the  act  of  April  27, 
1927,  as  follows: 

“Section  7. — Licensing  of  projectionists.  No  person 
shall  be  permitted  to  project  any  motion  picture,  either 
theatrical  or  non-theatrical,  until  he  has  obtained  a 
license  from  the  Department  .  and  no  person  shall 
be  permitted  in  any  projection  room  during  any  per¬ 
formance  except  licensed  projectionists,  apprenticed 
projectionists,  the  manager  or  owner  of  the  theatre  or 
authorized  officials  of  the  Department  of  Labor  and 
Industry.  When  there  is  more  than  one  projecting 
machine  equipped  with  a  sound  producing  device  or 
apparatus  in  any  projection  room,  there  must  be  em¬ 
ployed  in  such  room  licensed  projectionists  equal  in 
number  to  the  number  of  machines  therein.” 

Kobelak  act  introduced  on  April  15,  relates 
to  bowling,  billiards,  pool  and  basketball  on 
Sunday. 

Senate  Bill  No.  956  was  referred  to  the  Com¬ 
mittee  on  Judiciary  General;  House  Bill  No. 
2183,  to  the  Committee  on  Judiciary  Special, 
and  House  Bills  No.  2039  and  No.  2246,  to  the 
Committee  on  Law  and  Order. 


“Section  2,  The  production  of  any  such  written  or 
printed  communication,  notice  or  advertisement,  or  evi¬ 
dence  of  any  such  verbal  communication,  statement  or 
notice,  purporting  to  relate  to  any  such  place  and  to  be 
made  by  any  person  being  the  owner,  lessee 
manager,  cashier,  salesman,  janitor  or  other  employe, 
thereof,  shall  be  presumptive  evidence  in  any  civil  or 
criminal  action  suit  or  proceeding  that  the  same  was 
authorized  by  the  owner  .  .  . 

“Section  3,  A  place  of  public  accommodation,  resort 
or  amusement  within  the  meaning  of  this  act  shall  be 
deemed  to  include  not  only  the  places  hereinafter  set 
forth  but  those  of  similar  and  like  classifications,  inns, 
taverns,  road  houses,  hotels,  whether  conducted  for  the 
entertainment  of  transient  guests  or  for  the  accommoda¬ 
tion  of  those  seeking  health,  recreation  or  rest,  or 
restaurants  or  eating  houses  or  any  place  where  food 
is  sold  for  consumption  on  or  off  the  premises,  buffets, 
saloons,  bar-rcoms  or  any  store,  park  or  inclosure  where 
spirituous  or  malt  liquors  are  sold  for  consumption  on 
or  off  the  premises,  ice  cream  parlors,  confectioneries, 
soda  fountains  and  all  stores  where  ice  cream,  ice  and 
fruit  preparations  or  their  derivatives,  or  where  bever¬ 
ages  of  any  kind  are  retailed  for  consumption 
department  stores,  clothing  stores,  and  stores  selling 
or  offering  for  sale  wearing  apparel  of  any  kind,  nature 
or  description,  drug  stores,  dispensaries,  clinics,  hos¬ 
pitals,  bathhouses,  barber  shops,  theatres,  motion  pic¬ 
ture  houses,  airdromes,  roof  gardens,  music  halls,  race 
courses,  skating  rinks,  amusement  and  recreation  parks, 
fairs,  bowling  alleys,  gymnasiums,  shooting  galleries, 
billiard  and  pool  parlors,  libraries,  kindergartens,  pri¬ 
mary  and  extension  schools,  high  schools,  academies, 
college  and  university  extension  courses  and  all  educa¬ 
tional  institutions  under  the  supervision  of  the  Com¬ 
monwealth  of  Pennsylvania  and  garages  and  all  public 
conveyances  operated  on  land,  water  or  in  the  air,  as 
well  as  the  stations  and  terminals,  thereof.  Nothing 
herein  shall  be  construed  to  include  any  club  or  place 
of  accommodation  which  is  in  its  nature  strictly  private, 
or  to  prohibit  the  mailing  of  a  private  communication  in 
writing  enclosed  in  a  sealed  envelope  in  response  to  a 
specific  inquiry. 

“Section  4,  Any  person  who,  or  any  corporation  which 
shall  violate  any  of  the  provisions  of  this  act,  or  who 
shall  a  d  or  incite  the  violation  of  any  of  said  pro¬ 
visions  shall  for  each  and  every  violation  thereof,  be 
liable  to  a  penalty  of  not  less  than  $100  nor  more  than 
$500  to  be  recovered  by  the  person  aggrieved  thereby, 
or  any  resident  of  this  Commonwealth  to  whom  such 
person  shall  assign  his  cause  of  action  in  any  court 


Fire  Device  Bill 

Two  additional  acts  of  interest  to  theatremen, 
one  revising  an  act  regulating  the  licensing  of 
public  amusement  places  to  include  moving  pic¬ 
ture  houses,  and  the  other  requiring  motion 
picture  machines  to  be  equipped  with  certain 
devices  for  the  prevention  of  fire,  were  intro¬ 
duced  recently,  in  the  Pennsylvania  House  of 
Representatives. 

An  act  labeled,  House  Bill  No.  2009,  that 
would  amend  sections  three,  seven  and  seven¬ 
teen  and  repeal  section  four  of  the  act  approved 
May  20,  1913,  entitled,  “An  act  defining  and 
regulating  public  amusements  and  places  used 
therefor,  requiring  and  regulating  the  licensing 
thereof,  restricting  the  scope  of  certain  acts  of 
Assembly  relating  thereto  and  providing  penal¬ 
ties  for  violation  of  this  act,”  by  increasing 
license  fees  and  further  revising  the  provisions 
of  the  act,  was  sponsored  by  Representative 
Walker  K.  Jackson,  Republican,  Philadelphia. 

Section  3  would  be  amended  to  read  as  fol¬ 
lows  :  “The  annual  license  fee  for  such  places 
of  amusement,  buildings,  tents  or  enclosures, 
(other  than)  including  those  for  the  exhibition 
of  fixed  or  moving  pictures  or  stereopticon 
views  exclusively  (whether  stage,  scenery  and 
apparatus  are  employed  or  not)  and  (also) 
other  than  those  used  for  the  exhibition  of 
trained  animals,  circuses,  menageries  or  wild 
west  shows  in  tents  or  similar  enclosures  shall 
be  as  follows : 

“In  cities  of  the  first  class  (irrespective  of  the  number 
of  chairs  or  seating  capacity  in  such  places  of  amuse¬ 
ment  buildings  the  sum  of  $500.)  Where  the 

number  of  chairs  or  seating  capacity  in  such  places  of 
amusement  buildings,  tents  or  enclosures  or  any  part 


Busy  Eddie  Grainger 


Eddie  Grainger,  Fox  assistant  sales 
manager,  has  been  working  hard  these 
days  plugging  the  current  Educational 
shorts  drive  in  honor  of  that  company’s 
20th  anniversary  and  President  Earle 
Hammons. 

Grainger  is  pounding  away  for  new 
records. 


thereof  shall  be  more  than  3000  chairs  the  sum  of  $500, 
where  it  shall  have  3000  chairs  or  less  and  more  than 
2000  chairs  the  sum  of  $400,  where  it  shall  have  2000 
chairs  or  less  and  more  than  1000  chairs  the  sum  of 
$300,  where  it  shall  have  1000  chairs  or  less  and  more 
than  500  chairs  the  sum  of  $200,  where  it  shall  have 
500  chairs  or  less  the  sum  of  $100. 

“In  cities  of  the  second  class  and  second  class  A  where 
the  number  of  chairs  or  seating  capacity  of  such  places 
of  amusement  or  any  part  thereof  shall  (have 

over)  be  more  than  (1000)  3000  chairs  the  sum  of 
$400,  where  it  shall  have  (1000)  3000  chairs  or  less 
and  more  than  (400)  2000  chairs  the  sum  of  ($75) 
$300,  where  it  shall  have  (400)  2000  chairs  or  less  and 
more  than  1000  chairs  sum  of  ($80)  $200,  where  it 
shall  have  1000  chairs  or  less  and  more  than  500 
chairs  the  sum  of  $100,  where  it  shall  have  500  chairs 
or  less  the  sum  of  $75. 

“In  cities  of  the  third  class  (irrespective  of  the  num¬ 
ber  of  chairs  or  seating  capacity  of  such  places  of 
amusement  -  .  the  sum  of  $75),  where  the  number 

of  chairs  or  seating  capacity  of  such  places  shall 

be  more  than  3000  chairs  the  sum  of  $300,  where  it 
shall  have  3000  chairs  or  less  and  more  than  2000  chairs 
the  sum  of  $200,  where  it  shall  have  2000  chairs  or  less 
and  more  than  1000  chairs  the  sum  of  $100,  where  it 
shall  have  1000  chairs  or  less  and  more  than  500  chairs 
the  sum  of  $75,  where  it  shall  have  500  chairs  or  less 
the  sum  of  $50. 

“In  boroughs  and  townships  (irrespective  of  number 
of  chairs  or  seating  capacity  of  such  places  .  .  .  the 

sum  of  $30),  where  the  number  of  chairs  or  seating 
capacity  of  such  places  of  amusement  shall  be 

more  than  3000  chairs  the  sum  of  $200,  where  it  shall 
have  3000  chairs  or  less  and  more  than  2000  chairs  the 
sum  of  $100,  where  it  shall  have  2000  chairs  or  less  or 
more  than  1000  chairs  the  sum  of  $75,  where  it  shall 
have  1000  chairs  or  less  and  more  than  500  the 

sum  of  $50,  where  it  shall  have  500  chairs  or  less  the 
sum  of  $30.” 

Section  7  would  be  amended  to  read  as  follows:  “The 
license  or  licenses  provided  for  under  the  provisions 
of  this  act  .  .  .  and  that  the  exhibitions  or  perform¬ 

ances  intended  to  be  given  are  not  immoral  in  their 
nature  or  tendenc  es  or  otherwise  unlawful  or  hurtful 
to  the  community  (and  that  such  places  of  amusement 
have  been  erected,  constructed  or  altered  and  in 
actual  use  as  a  ‘place  of  amusement’  or  as  a  ‘moving 
picture  place’  .  .  .  or  as  a  ‘theatre’  in  accordance  with 
the  laws  .  .  .  regulating  the  erection  or  alteration  of 

such  places  at  the  time  of  the  erection  .  .  either  as 

a  ‘place  of  amusement’  or  a  ‘motion  picture  place’  .  . 
or  as  ‘theatre’)” 

Section  17  would  be  amended  to  read  as  follows:  “Any 
person  or  persons,  owner  ...  of  .  places  of  amuse¬ 
ment  .  .  who  shall  feel  aggrieved  at  the  act  of  the 

proper  municipal  officers  in  granting  or  refusing  to 
grant  the  certificate  or  certificates  ...  or  refusing  to 
grant  a  license  or  in  revoking  any  license  .  .  shall 

have  the  right  to  appeal  in  writing  to  the  court  of 

common  pleas  .  said  court  shall  determine 

the  character  of  the  applicant,  nature  of  the  exhibition 
or  performance  (and  whether  such  places  of  amusement 
have  been  erected,  constructed  and  altered  and 
are  in  actual  use  as  a  place  of  amusement  or  as  a  motion 
picture  place  .  or  as  a  theatre  in  accordance  with 

the  laws  and  ordinances  regulating  the  erection 
at  the  time  of  erection  either  as  a  place  of 

amusement  or  a  motion  picture  place  or  as  a 

theatre)  as  to  the  said  court  may  seem  just  and  right 

Operator  Measure 

House  Bill  No.  1989  was  introduced  by  Rep¬ 
resentative  Robert  H.  Moore,  Republican, 
Philadelphia.  It  would  require  “that  six  months 
after  the  effective  date  of  this  act  every  motion 
picture  projection  machine  used  in  any  theatre 
within  this  Commonwealth  shall  be  equipped  on 
each  film  magazine  at  the  place  or  places  where 
the  film  passes  through  the  wall  of  the  maga¬ 
zine  with  a  mechanical  device  for  preventing 
(See  next  page ) 


THE  PHILADELPHIA  EXHIBITOR 


May  1 T  3  5 


13 


Poor  Buying  Reasoning  by  Exhibs 

Prevents  1935-1936  Film  Cost  Cut 


Survey  Indicates  At  Least  One  Company  Sought  Lower 
Price  Level  for  Pictures — Theatremen  Seen  Responsible 
— Distributor  Competition  Too  Keen 

Through  failure  to  protect  their  own  interests,  by  refusing  to  give  some  sem¬ 
blance  of  desiring  to  buy  at  fair  prices,  exhibitors  have  just  about  succeeded  in 
preventing  at  least  one  company  from  lowering  its  film  prices  for  1935-1936. 

■ -  This  startling  development  was  made  clear  to 

The  Exhibitor  this  week  following  contact 
with  various  parts  of  the  industry. 

Told  definitely  that  at  least  one  company  was. 
contemplating  holding  the  1935-1936  price  level 
to  that  of  1934-1935  or  even  lowering  it  a  trifle, 
The  Exhibitor  learned  that  such  a  possibility 
is  becoming  an  improbability. 

The  1935-1936  plan  was  all  set  until,  through 
various  channels,  it  was  learned  by  this  com¬ 
pany  that  other  organizations,  with  admittedly 
poorer  product,  less  production  cost,  less  draw¬ 
ing  power,  were  getting  as  high  or  higher 
prices  than  the  company  did  for  1934-1935. 
Faced  with  the  realization  that  if  it  cuts  its 
1935-1936  it  would  only  be  hurting  itself,  it 
will  probably  not  go  through  with  its  slash 
plan. 

Exhibitors,  themselves,  according  to  observ¬ 
ers,  are  to  be  blamed  for  the  failure  of  lower 
1935-1936  prices  to  be  made  possible.  By  pay¬ 
ing  higher  prices  for  inferior  pictures  they  have 
indicated  that  they  are  not  capable  of  buying 
wisely,  with  the  result  that  even  the  most 
friendly  distributors  feel  forced  to  get  what 
the  market  will  bear. 

If  exhibitors  paid  for  pictures  what  they  are 
worth,  and  did  not  give  top  money  to  4th,  5th 
and  even  6th  rate  companies,  the  1st,  2nd,  and 
3rd  companies  would  not  have  to  feel  that  they 
could  not  lower  the  buying  bars  down  a  trifle. 


VISITOR.  Sig  Wittman,  U  home 
office  executive,  is  an  ofttime  visi¬ 
tor  in  the  local  territory.  He  has 
been  very  active,  and  is  a  former 
Vine  Streeter. 


6-Point  Reviews  Praised 


“The  Philadelphia  Exhibitor”  re¬ 
ceived  excellent  publicity  in  a  movie 
column,  “Buzzing  Through  Filmdom,” 
which  appears  daily  in  “The  Evening 
News,”  Harrisburg  daily  newspaper. 
April  19  the  columnist  wrote  as  follows: 

“While  selecting  pictures  for  their 
theatres,  movie  managers  place  consid¬ 
erable  dependence  upon  advice  fur¬ 
nished  in  trade  journals.  Among  most 
important  of  these  is  “The  Philadelphia 
Exhibitor,”  which  carries  6-point  re¬ 
views  on  each  picture,  telling  who  made 
it,  who’s  who  in  it,  how  good  it  is, 
adult  or  family  classification,  what  it  is 
all  about  and  length.  Here  is  what  it 
says  about  new  pictures  at  Colonial,  Vic¬ 
toria  and  State.” 

A  large  portion  of  the  remainder  of 
the  column  was  devoted  to  “The  Phila¬ 
delphia  Exhibitor’s”  six-point  reviews  of 
pictures  that  were  soon  to  open  at  the 
three  Harrisburg  theatres.  Following  the 
reviews  it  stated: 

“And  there  you  have  some  of  inside 
dope  on  how  managers  choose  pictures 
while  shopping  to  please  patrons  and 
increase  business,  latter  of  which  nat¬ 
urally  increases]  when  former  are 
pleased.” 


LEGISLATIVE  BILLS 

fire  occurring  on  the  film  outside  of  the  maga¬ 
zine,  from  reaching  the  film  within  the  maga¬ 
zine.  Such  device  shall  be  self  contained  and 
automatically  operable  independently  of  the 
driving  mechanism  of  the  projection  machine 
and  independently  of  any  electrical  circuits  used 
for  the  operation  or  control  of  said  projection 
machine  and  shall  be  independent  of  any  other 
safety  device  used  on  or  in  connection  with  said 
projection  machine.” 

Jackson  bill  was  referred  on  April  9  to  the 
Ways  and  Means  Committee.  The  Moore  meas¬ 
ure  was  referred  on  April  9  to  the  Committee 
on  Judiciary  Special. 

House  Bill  No.  2506,  introduced,  April  18, 
by  Representative  Clinton  A.  Sowers,  Republi¬ 
can,  Philadelphia,  would  amend  a  section  of  the 
Blue  Laws  to  permit  exhibitions  of  educational, 
moral  and  instructive  slides,  films,  moving  and 
sound  pictures  and  lectures  on  Sundays  after 
2  P.  M.  and  provide  that  none  so  employed 
shall  have  worked  more  than  five  days  of  the 
preceding  six  days. 


New  Theatres 

Two  new  theatres  have  recently  announced 
for  the  local  territory. 

Camden  is  to  get  its  long  rumored  down¬ 
town  house  when  a  structure  is  erected  on  the 
site  of  the  Old  Moose  Home,  7th  and  Market. 
The  theatre,  to  seat  between  1800-2000,  is  ex¬ 
pected  to  be  operated  by  the  Varbalow  interests, 
to  be  ready  in  the  fall. 

A  new  theatre  is  also  rumored  for  the 
Frankford  and  Cottman  Street  section. 


Code  Doesn’t  Regulate 
Stolen  Film  Pirating,  But— 

Copyright  Laws  Give  Protection 
Against  Chisellers 


Allegations  that  the  Motion  Picture 
Code  doesn’t  provide  specifically  for 
pirating  of  stolen  film  are  beside  the  point, 
according  to  John  Flinn,  Code  Authority. 

“We  have  nothing  to  do  with  that,”  stated 
Flynn.  “We  have  no  rules  in  the  code  against 
murder,  either.  But  there  are  laws  against  it. 
This  film  problem  is  a  matter  for  criminal  law.” 

According  to  motion  picture  legal  authori¬ 
ties,  however,  the  criminal  law  is  a  negligible 
factor  when  proceeding  against  film  pirates ; 
it  is  under  copyright  law  that  the  producer  must 
find  adequate  redress.  A  stolen  print  is  physical 
property,  under  criminal  law.  The  charge  is 
larceny,  of  varying  seriousness.  Redress  is  ad¬ 
mittedly  insufficient.  The  culprit  can  be  pun¬ 
ished  under  copyright  law  for  a  misdemeanor. 
Penalty  is  a  fine  of  not  less  than  $100  nor  more 
than  $1000,  nor  more  than  a  year  in  jail.  This 
is  Federal  law.  The  image  on  the  emulsion 
is  intangible — prints  made  by  the  thief  from 


the  negative,  or  the  positive,  are  his  own  prop¬ 
erty;  not  that  of  the  producer.  Therefore, 
copyright  law — Section  25,  Federal — provides 
for  the  complainant  procedure  in  civil  court. 
The  producer  has  the  following  rights : 

1.  An  injunction  restraining  further  manu¬ 
facturing  or  distribution  of  prints. 

2.  The  right  to  seize,  impound,  and  destroy 
films,  at  the  court’s  discretion. 

3.  The  right  to  actual  damages,  plus  profits 
made  by  infringor  without  any  limitation  of 
amount. 

4.  In  lieu  of  actual  damages  and  profits  where 
the  damages  are  difficult  to  ascertain,  the  right 
of  statutory  damages  not  less  than  $250  nor 
more  than  $5000  for  the  infringement. 

5.  A  counsel  fee  in  the  discretion  of  the 
court  to  the  prevailing  body. 

Difficulties,  it  is  therefore  apparent,  are  with 
production  of  case  against  culprit — not  with  the 
law.  The  complainant  must  prove  the  thief 
made  the  positives  in  his  possession,  if  they  are 
in  his  possession.  The  fact  that  defendant  may 
have  the  original  negative  does  not  make  him 
liable. 

Action  may  be  taken,  however,  in  proving  an 
illegal  print  was  exhibited  without  consent  of 
the  copyright  distributor,  this  being  infringe¬ 
ment  for  which  both  bootleg  distributor  and 
theatre  owner  can  be  held. 


14 


May  1’35 


THE  PHILADELPHIA  EXHIBITOR 


TENT 


A  MEETING  of  full  membership  was  held 
April  23  at  the  club  house,  at  which  time 
Chief  Barker  Earle  Sweigert  addressed  the 
new  barkers  as  well  as  the  others  and  ex¬ 
plained  to  them  the  meaning  of  Variety.  All 
barkers  not  inducted  since  the  December 
Boyd  Theatre  induction  were  included  in  the 
ceremony. 

BARKER  FRANK  GRAVATT,  Atlantic 

City,  has  extended  an  invitation  to  all  bark¬ 
ers  to  be  his  guests  at  a  dinner  to  Tent  No. 
1 3  to  be  held  in  conjunction  with  the  Show¬ 
men’s  Jubilee  or  Atlantic  City  Beauty  Page¬ 
ant.  No.  1  3  is  co-operating  with  the  pageant 
or  jubilee,  and  it  is  expected  that  other  tents 
will  join  as  well. 

CHAIRMAN  OF  THE  COMMITTEE 

appointed  for  the  local  tent  is  Eddie  Cor¬ 
coran,  with  Lewen  Pizor,  Leon  Levy,  Jerry 
Crowley,  George  Kline  also  included.  Sub¬ 
committee  included  Abe  Einstein,  Jack  Bere- 
sin,  William  H.  Lee,  A.  R.  Boyd,  Walter 
Woodward. 

CANVASSMEN  will  serve  in  an  advisory 
capacity.  Additional  details  will  be  given 
later.  The  Atlantic  City  committee  included 
John  Hollinger,  chairman;  Mort  Lewis,  Frank 
P.  Gravatt,  Edward  J.  O’Keefe  and  other. 
One  of  the  features  will  be  a  gigantic  rolling 
chair  parade. 

SAMUEL  SCHWARTZ  AND  HERB 
ELLIOTT  are  the  delegates  to  the  Variety 
Club  Pittsburgh  meeting.  JERRY  CROWLEY 
and  EDDIE  CORCORAN'  are  alternates. 

KINGS  FOR  THE  DAY,  William  Clark  and 
John  Greenberg,  arranged  for  Allan  Scott, 
local  radio  light,  to  m.  c.  the  May  I  luncheon, 


Booking  Theatres 
Everywhere 

Honest  ::  Reliable 
Conscientious 
Service 

EDWARDSHERMAN 

VAUDEVILLE  AGENCY 

Itenl  Estate  Trust  Bldg. 
PHILADELPHIA 

Pennypacker  7595 

MAYFAIR  THEATRE  BLDQ.,  NEW  YORK 
BR.  9-1905 


TIIALUIIMER  t  WEITZ 

ARCUITECIS^TUEATRES 

IO  SOUTH  I8TU  STREET 


No.  13 


with  Boake  Carter,  radio  commentator,  and 
Pop  Warner,  Temple  football  coach,  as  guest 
speakers.  Entertainment  from  Fay’s,  courtesy 
Sid  Stanley,  and  others  were  expected. 

MAY  1  5  LUNCHEON  may  have  a  list  of 
celebs  including  Metro  advertising  and  pub¬ 
licity  chief-author  and  producer  Howard 
Dietz,  UA  advertising  and  publicity  chief 
and  renowned  humorist  Hal  Horne,  Code 


Authority  secretary  John  Flinn,  former  local 
boy  Harold  Rodner,  exhibitor  leader  Charlie 
O'Reilly.  It  looks  like  a  big  time. 


C  A  years’  experience— 
Jv  behind  every  register 


For  50  years  General  Register  Corpo¬ 
ration  and  associated  companies  have 
been  designing  and  building  cash  con¬ 
trol  equipment  for  the  theatre,  carrying 
an  unqualified  two  year  guarantee  on 
all  registers. 

Representation  in  all  key  cities. 


GENERAL  REGISTER 
CORPORATION 

1540  Broadway,  New  York 


It  is  possible  to  buy  anything  at 

any  price  but  when  quality  is 

considered  smart  showmen  are 

glad  to  pay  the  difference.  There 

is  a  difference  between  JUST 

Printing  and  Good  Printing.  That 

difference  is  one  of  the  reasons 

why  National  Penn  Printing 

Company  is  the  leader  in  the 

field.  It  takes  more  than  just 

paper,  ink  and  type  to  turn  out 

Real  Printing.  »  »  »  »  » 

National  Penn  National  Kline 

Printing  Co.  Poster  Co. 

1233  VINE  STREET  1307  VINE  STREET 

PHILADELPHIA  PHILADELPHIA 

OSCAR  LIBROS  AL  BLOFSON  SIMON  LIBROS 

THE  PHILADELPHIA  EXHIBITOR 


May  1*35 


15 


Heard  In 


U 


P  ■  S  T  A  T  E 

Herb  Baylson 
Gets  Around 


Hazleton 

Geo  Nevin,  Capitol,  Hazleton,  is  back  on  the 
job  after  a  bit  of  illness,  getting  all  set 
for  Amos  n’  Andy,  April  29.  Henry  Stei- 
bing  is  George’s  right  hand  man  and  kept 
up  the  good  work.  Very  excellent  tie-up 
was  made  with  the  Bon  Ton  department 
store  in  connection  with  Roberta.  R:ch- 
ard  Betzal  has  been  the  guest  at  the  con¬ 
sole  of  the  organ  and  made  a  great  hit 
with  the  patrons  through  his  clever  and 
rhythmic  presentations  of  new  and  old 
songs.  Nevin  makes  frequent  use  of  the 
local  broadcasting  station  WAZL  to  plug 
picture  songs.  Chevrolet  arranged  a  very 
novel  lobby  display  for  ‘The  Whole 
Town’s  Talking.” 

All  theatres  in  the  region  did  not  open  until 
3  P.  M.  Good  Friday. 

Chris  Weber,  Grand,  certainly  looks  the  pic¬ 
ture  of  health.  Eddie  Krapf  was  in  charge. 
Two  new  Peerless  Magnarc  High  Intensity 
Lamps  have  been  installed  in  the  film 
booths.  They  carry  2  1  4-inch  reflectors 

complete  with  guards - largest  kind  made. 

Anthony  DeCosmo  is  the  head  operator 
with  Sylvester  De  Francesco  assisting. 
Western  Electric  Sound  Equipment,  is  one 
of  the  oldest  in  the  coal  regions. 

Interior  will  be  redecorated  under  the  super¬ 
vision  of  Charlie  Ryan,  Scranton  office. 

Lou  Hartman,  Feeley,  has  a  neat  tie-up  with 
one  of  the  merchants,  free  gift  is  given 
away  every  Friday  from  the  stage  of  the 
theatre  to  holder  of  the  lucky  number. 
Leader  department  store  helped  with  “The 
Little  Colonel”  by  giving  free  tickets  with 
the  purchase  of  a  Shirley  Temple  dress.  A 
new  screen  has  been  installed  and  also  new 
Brinkert  lamp  houses.  New  carpet  is  in¬ 
stalled  under  the  supervision  of  Charlie 
Ryan. 

Harold  Sager,  Roxy,  has  made  great  progress 
with  the  youngsters  in  his  vicinity  and 
allows  the  use  of  the  floor  over  the  theatre 
as  a  gym  and  basketball  hall. 


Pottsville 

Sam  Friedman,  Capitol,  has  been  spreading 
his  good  will  around  the  town.  He  is  very 
active  in  Y.  M.  C.  A.  Campaign  Fund.  He 
was  recently  made  a  judge  in  a  local  baby 
contest.  Joe  Krutul,  star  artist  and  demon 
bowler,  was  a  recent  visitor  to  the  National 
Bowling  Congress.  He  even  lost  his  bet 
to  Herwood  Hobbs  and  did  they  punish  the 
suds? 

Teachers  were  found  vitally  interested  in 
“Grand  Old  Girl”  and  Herwood  Hobbs, 
Hip,  invited  the  local  superintendent  to 
the  first  showing. 

Bud  Shugars,  Hollywood,  sponsored  guessing 
contest  in  a  tie-up  with  the  local  merchants 
furnishing  the  prizes. 

Lebanon 

John  A.  Jackson  is  feeling  much  better  and 
getting  back  on  the  job.  He  is  also  getting 
opposition  ready  for  his  ball  club.  Jack- 
son  offices  are  going  to  move  next  door. 

Harrisburg 

“It  was  only  the  marvelous  trade-in  value 
that  prompted  me  to  buy  a  new  one,”  said 
Sam  Gilman,  manager,  Loews  Regent, 
Harrisburg,  of  his  new  car. 

Jerry  Wollaston’s  Victoria  Theatre  Junior 
Club  membership  recently  passed  the 
2000-mark. 


Doll  parties  sponsored  by  a  Harrisburg  news¬ 
paper,  were  held  recently  at  the  Hershey 
1  heatre,  Hershey,  and  Elks’  Theatre,  Mid¬ 
dletown. 

Carter  Barron,  eastern  division  manager, 
Loews,  Inc.,  last  week  paid  a  friendly 
visit  to  Sam  Gilman  and  Bob  Etchberger. 

Through  an  arrangement  Jerry  Wollaston, 
manager,  Victoria,  Harrisburg,  made  with 
a  leading  store,  Shirley  Temple  cut-out 
books  were  sold  in  conjunction  with  ex¬ 
ploitation  throughout  the  store  on  “Stand 
Up  and  Cheer.” 

Two  women  carrying  traveling  bags  appro¬ 
priately  bannered  were  employed  by  man¬ 
ager  Jack  O'Rear,  Colonial,  tor  street  ex¬ 
ploitation  on  ”T  raveling  Saleslady.” 

Mrs.  Rose  Handshaw,  former  usher,  Majestic, 
has  been  made  a  regular  usher  at  Colonial, 
Harrisburg. 

Henry  Houck,  floor  man  at  Majestic,  Harris¬ 
burg,  when  it  closed  for  summer,  has  been 
appointed  relief  doorman  at  Colonial, 
succeeding  Mrs.  Handshaw. 

Goodrich  1  ire  Dealers  will  present  free 
movies,  including  a  full-length  drama  and 
news  reel  at  the  Majestic  T  heatre,  Harris¬ 
burg,  May  2  and  3. 

Sam  Oilman,  Loews  pilot,  reported  36,952 
admissions  were  paid  to  see  “Naughty 
Marietta,"  Loew  s. 

C.  Floyd  Hopkins,  Harrisburg  representative, 
Wilmer  and  Vincent  theatres,  and  Mrs. 
Hopkins  were  among  the  patrons  for  the 
Junior  League  Easter  Ball. 

Charles  Bierbaur,  circuit  manager,  Wilmer 
and  Vincent,  has  been  transferred  to  Wil¬ 
mer  and  Vincent’s  New  York  office. 

Robert  M.  Frey,  pioneer  Steelton  grocer  and 
builder  and  first  operator  of  the  Strand 
Theatre,  Steelton,  who  died  this  month, 
left  an  estate  of  $10,000. 

Newspaper  carrier  boys  of  Hershey,  were 
guests  of  The  Telegraph  Newspapers,  Har¬ 
risburg,  at  the  State  Theatre,  Harrisburg. 

Two  attractive  Harrisburg  sisters,  utility 
ushers  at  Wilmer  and  Vincent  Theatres, 
Harrisburg,  were  used  on  several  occasions 
by  Manager  John  F.  Rogers,  State,  Harris¬ 
burg,  to  pass  out  circulars,  dressed  in  uni¬ 
forms  to  advertise  current  picture  at  the 
State.  Girls  made  such  a  hit  that  manager 
Rogers  decided  to  have  the  State  adopt 
them.  He  arranged  announcements  through 
the  newspapers  to  the  effect  that  the  State 
had  adopted  a  pair  of  twin  sisters.  It  is 
his  plan  to  send  the  “twins”  into  the  city 
streets  every  Thursday,  Friday  and  Satur¬ 
day,  dressed  in  uniforms  appropriate  to 
current  pictures,  and  have  them  pass  out 
circulars  and  answer  questions  pertaining 
to  the  State  programs. 


READING 


Loew’s,  Reading,  held  “Naughty  Marietta” 
over. 

Carl  S.  Fisher,  who  has  frequently  appeared 
with  theatre  orchestras,  sailed  for  London 
to  fill  a  King  George  coronation  anniver¬ 
sary  engagement  in  May. 

Reports  say  Warners  may  reopen  Arcadia, 
idle  for  more  than  a  year. 

Reading  police  patrolling  theatre  districts 
are  missing  the  number  of  candy  and 
chewing  gum  peddling  children  and  nickel¬ 
begging  youngsters  at  entrances  to  sev¬ 
eral  houses. 

Toughs  using  theatres  as  playground,  are 
getting  more  troublesome. 

Wilmer  and  Vincent  gave  use  of  two  theatres, 
State  and  Capitol,  to  war  veterans  staging 
picture  shows  for  children. 


Women’s  Clubs  News 

Friday  Current  Events  Club  held  an  all  day 
motion  picture  session,  April  12. 

Orpheum  Theatre  was  leaned  by  Warners, 
with  GB  and  Universal  giving  films.  Jay 
Emanuel,  Harry  Goldberg,  Manager  Benford, 
Herb  Given,  Joe  Engel  were  invited  guests. 
Addresses  in  the  afternoon  were  made  by 
Emanuel,  David  Hoffffman,  Simon  Gratz 
Junior  High  School.  Mrs.  Edward  Hull  pre¬ 
sided.  Mrs.  Arthur  Goldsmith  arranged  the 
program.  This  type  of  co-operation  has  been 
very  successful. 

Women’s  Community  Club  of  Narberth  were 
guests  at  a  movie  party  given  by  Narberth 
Theatre  operators  Salison  and  Freed.  GB, 
RKO  gave  films.  Guest  speakers  were  Mrs. 
Strafford,  Montgomery  County  motion  picture 
chairman;  Mrs.  Arthur  Goldsmith  and  Frank 
McNamee,  RKO. 


Exhibitors/ 

Don’t  hesitate,  stand  and  wait, 

Grab  a  car  and  navigate 

To  a  phone,  say  “Hello  Mate,” 

I  certainly  like  your  “cabin-ate” 

So  put  one  in — now  don’t  de¬ 
lay  it, 

And  start  those  checks,  you 
always  pay  it, 

On  the  first — I’ve  heard  them 
say  it, 

You  bet’cher  life  that  I’ll  O.K. 
it. 

AMERICA'S 
BEST  CANDIES 

are  Vended  From  a 
Berio  Vendor 


BERLO 

VENDING 

COMPANY 

1518  N.  Broad  St.,  Phila. 
POPLAR  6011 


NEW  YORK  BALTIMORE 

SCRANTON  WASHINGTON 

ALLENTOWN  CLEVELAND 

PITTSBURGH  CINCINNATI 


16 


May  1 f  35 


THE  PHILADELPHIA  EXHIBITOR 


MODERN 

THEATRES 

keep  their  freshness  and 


The  Newest  Scientific  Discovery 


Warner  Bros.  Ace  First-Run 
STANLEY  THEATRE 
Philadelphia's  Finest 

— is  preserved  and  kept  shiny 
and  clean  by  .  .  . 

AMIGLAZE 

Brushless  Liquid 
Finishing  Compound 

Simply  a  wipe  of  a  cloth  and  that 
New  appearance  returns  to  your 
woodwork,  furniture,  floors,  all 
painted  surfaces,  walls,  metal 
doors,  marble,  linoleum  and  other 
polished  surfaces. 

No  Oil  :  No  Wax  :  No  Rubbing 
Manufactured  by 

AMIGLAZE  CORP.,  Bronx,  N.Y. 

• 

FREE  DEMONSTRATION 

at  any  time  at  the  offices 
of  the  .  .  . 

NationalTheatre  Supply  Company 

1315  Vine  St.,  Philadelphia 

HARRY  BLUMBERG,  Mgr. 

Sole  Distributors 


THE  CODE 


Hearings  .  .  .  Decisions  .  .  .  Appeals 
.  .  .  Local  release  dates  .  .  .  Resolutions 


COLUMBIA 

In  Spite  of  Danger,  April  15-17;  Unwel¬ 
come  Stranger,  April  13. 

Revenge  Rider,  April  22-24;  Swell  Head, 
April  22-24. 

PARAMOUNT 

Private  Worlds,  April  19-25;  Four  Hours 
to  Kill,  April  20-26. 

Stolen  Harmony,  April  25-May  2. 

Hold  ’Em  Yale,  April  19. 

UNIVERSAL 

Mr.  Dynamite,  April  16-19;  Princess 
O’Hara,  April  29-May  4. 

WARNERS 

Black  Fury,  May  1;  G-Men,  May  11. 


Zoning  Beginning 

With  the  Los  Angeles  zoning  plan, 
based  on  admissions,  approved  by  the 
Code  Authority,  it  was  expected  that  the 
local  board  would  soon  begin  to  zone 
the  territory. 

The  board  will  act  as  soon  as  requests 
pour  in,  Basil  Ziegler,  secretary,  said. 


FOX 

Spring  Tonic,  April  18;  Our  Little  Girl, 
May  3. 

Ladies  Love  Danger,  April  26. 

METRO 

Baby  Face  Harrington,  March  30;  Reck¬ 
less,  March  16;  Mark  of  the  Vampire,  May  2. 


MPTO  Investigating  All 
Companies  Selling  Plans 

Movement  Beginning  Here  May 

Have  National  Angles 

The  MPTO,  with  the  board  of  man¬ 
agers  in  charge,  is  undertaking  an  investi¬ 
gation  of  1935-1936  sales  policies. 

The  results  garnered  by  a  committee  will  be 
revealed  to  the  full  membership  and  it  is  cer¬ 
tain  that  the  national  MPTOA  will  also  insti¬ 
tute  such  an  investigation  following  the  in¬ 
auguration  here.  Through  this  method,  MPTOA 
units  will  be  able  to  give  them  members  details 
of  companies  selling  in  all  parts  of  the  country. 

Lewen  Pizor,  president,  will  work  with  the 
committee. 

George  P.  Aarcns,  secretary,  says  that  the 
last  few  weeks  have  seen  increased  membership 
as  well  as  a  new  record  for  paying  dues.  He 
avers  that  this  is  a  vote  of  confidence  of  ex¬ 
hibitors  of  the  territory.  The  organization  is 
in  one  of  the  healthiest  periods  of  its  regime  in 
the  district. 

Harry  H.  Thomas  Drive 
Extended  Through  June 

First  Division  Asks  Support  in 

Honor  of  Head 

The  Harry  H.  Thomas  May  Month 
Drive  has  been  extended  until  June,  an¬ 
nounces  Sam  Rosen,  FD  exchange  head 
here. 

“I  believe  that  exhibitors  can  find  plenty  of 
time  now  to  give  Harry  Thomas  additional 
dates  for  the  drive,’’  Rosen  said. 

With  other  date  drives  on  FD  feels  that  June 
will  relieve  the  pressure  on  exhibs  and  allow 
them  to  flood  the  office  with  dates.  President 
Thomas  has  a  load  of  friends  in  this  territory 


who  have  supported  him  since  the  beginning 
of  the  exchange  and  each  date  means  a  personal 
vote  of  confidence  in  the  FD  leader. 

Masterpiece  Heads  for 
Strong  Spring,  Summer 

Books  Banner  Lineup  During 
Next  Few  Months 

Masterpiece  Film  Attractions,  Inc., 
headed  by  Louis  “Pop”  Korson,  has  ar¬ 
ranged  for  a  banner  spring  and  summer. 

With  “Secrets  of  Chinatown”  creating  new 
records,  Masterpiece  has  “The  Perfect  Clue,” 
with  David  Manners  and  Skeets  Gallagher ; 
“Mutiny  Ahead,”  with  Neil  Hamilton  and  Kath¬ 
leen  Burke ;  “Motive  for  Revenge,”  with  Irene 
Hervey  and  Don  Cook ;  “Now  or  Never,”  with 
Richard  Talmadge;  “Wagon  Trail,”  with  Harry 
Carey;  “Texas  Jack,’’  with  Jack  Perrin  as  new 
releases  besides  the  available  product. 

The  first  three  mentioned  secured  swell 
notices  from  the  tradepapers  and  are  strong 
on  the  action  side. 

Return  of  Harry  Carey  secured  praise  from 
such  reviewers  as  Pete  Harrison  and  others, 
with  Carey  certain  to  be  the  big  name  that  he 
was  in  silent  days. 

The  other  action  pictures  are  of  the  type  that 
satisfied  any  kind  of  audience. 

Masterpiece  has  reached  its  peak  with  a 
varied  group  of  pictures  now  available. 


Rare  Opportunity 

A  manager  with  proven  ability  for 
successfully  managing  theatres  and  in¬ 
creasing  profits  can  be  secured  at  a 
modest  salary  or  salary  and  percentage. 
A-l  in  advertising,  exploitation,  buying 
and  booking  of  product,  accounting, 
maintenance  of  equipment  and  handling 
of  personnel,  he  is  now  successfully 
handling  a  Class  A  house  but  needs  a 
better  opportunity.  High  references. 
Box  SRO.  THE  EXHIBITOR. 


♦  If  you  get  your  vitamins  . . . 

. . .  pure  milk . . .  fresh  air  . . .  and  spinach  for 
the  baby  . . . 

. . .  good  pictures  .  . .  proper  advertising  and 
National  Screen  Trailers  for  your  box- 
office  . . , 

. . .  they’ve  got  that  good  old  “make-’em-want- 
to-see-it”  selling  appeal  that  all  good  adver¬ 


tising  aims  at  and  in  which  National  Screen 
Service  has  excelled  these  15  years  . . . 

♦  And  there’s  an  organization  of  more  than 
700  employees  whose  business  is  only  the  mak¬ 
ing  of  trailers  and  the  service  of  trailers  .  . , 

♦  And  that’s  how  we  keep  more  than  9,000 
busy  showmen  “solidly  sold”  on 


nrtx  .  To  k\  r  nf  a  itirln  cfv\  r  f 


A  Production  of 

PICTURES  COUP 

NAT  LEVIN  E/Preii  dent 

H  "I  stwmlo"  . 


1776  Broadway 


New  York  City 

’  > 


te BgaSe^S &2  .■rir 


Distributed  by  GOLD  MEDAL  FILM  COMPANY 


1236  Vine  Street 


THE  MONEY  SERIAL  OF  THE  YEAR ! 


■If 

J7 

THE  PHILADELPHIA  EXHIBITOR 


May  1'35 


19 


Heard  In 


w 


ILMINGTON 


Amateurs  a 
Success 


Leon  Benham’s  first  amateur  night  program. 
Queen  Theatre,  Wilmington,  seemed  a 
success  both  from  the  viewpoint  of  talent 
and  appreciation. 

Morty  Levine,  manager.  Opera  House,  at 
present  writing,  has  passed  the  crisis  and 
is  on  the  road  to  recovery  at  St.  Francis 
Hospital. 

Merritt  Pragg  is  looking  after  things  while 
“Morty”  is  in  the  hospital. 

Easter  business  generally  speaking  was  noth¬ 
ing  to  brag  about. 

Ben  Schindler,  Avenue,  gave  away  a  dozen 
white  bunnies  to  children. 

“Boom  Boom”  Felsburg  and  Jimmie  Del- 
Grosse  are  back  from  Hollywood  wiser 
than  they  were  at  the  offset.  Boom  Boom 
land  a  job  at  the  Arcadia  and  DelGrosse 
got  a  job  at  the  Opera  House.  Speed 
Horner  is  another  new  usher  at  the  Opera 
House. 

Leon  Benham,  manager,  Queen,  has  changed 
his  new  show  days. 

Murray  Wade,  art  shop  boss  for  E.  E.  Drissell, 
manager,  Loew  s,  did  some  nice  art  work 
about  a  window  exhibit  in  a  furniture 
store,  ballyhooing  “Reckless." 

Blessed  events  are  reported  in  the  families 

of  two  employes  of  the  Queen - John  Mais- 

del  and  Charley  Emory. 

Ben  Schindler,  Avenue,  has  decorated  his  in¬ 
terior  artistically  in  French  gray  and  old 
rose. 

Lew  Black,  manager,  Arcadia,  has  pulled  out 
his  old  beaver  board  frames  of  the  out¬ 
side  lobby. 

There  is  a  bit  o  f  tittering  going  the  rounds 
of  the  ushers  of  the  theatres  about  the 
ping  pong  outfit  installed  for  the  employes 
of  the  Queen,  where  Jimmy  Kearney, 
assistant  manager,  has  always  instilled  in¬ 
terest  in  such  he-man  sports  as  basketball 
and  baseball. 

E.  E.  Drissel,  manager,  Loew  s  Parkway,  has 
invited  the  42  spelling  bee  contestants  of 
the  state  to  see  “Cardinal  Richelieu.” 

Dick  Mayden,  Arcadia  usher,  says  his  orches¬ 
tra  is  due  to  play  for  a  dance. 

Members  of  the  Warner  Club  were  anxiously 
waiting  for  May  12  to  roll  around  for  an¬ 
other  shindig,  with  floor  show  n’  every¬ 
thing  at  the  Stanley  ballroom,  Chester. 

John  Smith,  manager,  Aldine,  had  some  beau¬ 
tiful  frame  layouts  in  his  lobby  for  “Private 
Worlds.” 

G.  Earle  Finney,  manager,  Savoy,  is  tickled 
over  the  new  fountain  the  Warner  concern 
has  put  in  the  theatre. 

Manager  E.  E.  Drissell,  Loew’s  Parkway,  is 
going  to  resume  the  practice  of  his  prede¬ 
cessor,  George  Jones,  in  giving  theatre 
parties  to  various  athletic  teams. 

A.  J.  DeFiore,  manager.  Park,  and  Ben 
Schindler,  manager,  Avenue,  were  the  only 
Wilmington  managers  who  put  on  special 
programs  on  Good  Friday. 

“Naughty  Marietta”  went  almost  as  strong 
second  week  at  Loew’s  Parkway  as  it  did 
the  first  week. 

John  Smith,  manager,  Aldine,  has  included 
the  words  “Where  the  Big  Pictures  Play” 
under  the  Aldine’s  flagstaff. 

Reese  Harrington,  Harrington,  Delaware, 
manager  Reese  Theatre,  and  an  officer  of 
the  1MPTO  of  Delaware  and  Eastern  Shore 
of  Maryland,  had  his  new  automobile 
stolen  while  visiting  in  Seaford. 


WILKES-BARRE 


Although  practically  all  business  is  in  line 
for  daylight  saving,  theatres  are  remaining 
on  standard. 

Penn  cut  out  vaude  prior  to  the  holiday  and 
played  “Roberta”  after  its  week’s  run  at 
the  Capitol. 

Amos  and  Andy  provided  the  Penn  with  a 
good  three  days,  but  there  was  no  sen¬ 
sational  showing. 

A1  Cox  offered  the  customers  the  winner  of 
the  Ned  Wayburn  dance  scholarship  as  a 
special  attraction. 

Capitol  is  making  a  big  play  with  the  tieup 
with  the  Hub  clothing  store  on  its  Wed¬ 
nesday  night  amateur  vaudeville. 

Rex,  Nanticoke,  ran  a  coloring  contest  with 
the  Nanticoke  department,  “Times  Lead¬ 
er,"  providing  twenty  children  with  free 
tickets  for  “Rustlers  of  Red  Dog.” 

Margaret  Halstead,  opera  star,  and  Erno 
Valasek,  violinist,  were  at  the  American, 
Pittston,  under  the  auspices  of  St.  John 
the  Evangelist  parish. 

John  Galvin,  Penn,  has  been  drawn  for  jury 
service  in  criminal  court  during  the  week 
of  May  20. 


AROUND  THE  TOWN 

WITH 

LOU  SCHWERIN 


David  Weitz,  architect  for  many  theatres  in 
and  around  Philadelphia,  celebrated  his 
birthday  April  25. 

Lyle  Trenchard,  Walton,  was  host  to  the  Jew¬ 
ish  Foster  Home  children  April  24.  He  is 
also  proud  of  the  air  conditioning  system 
which  has  just  been  installed  in  the  theatre. 

Virginia  Tollbert,  cashier,  Allen,  recently 
eloped  and  married  Harry  Doyle. 

David  Titleman,  beside  assisting  Joe  Feldman 
at  the  Bromley,  has  turned  amateur  thes- 
pian.  He  is  president  of  the  Kemble  Park 
Players. 

Because  of  the  fact  that  exhibitors  are  going 
in  for  spring  house  cleaning  in  a  big  way, 
Carl  Rothman,  B.  and  S.  Mfg.  Company 
rep,  is  doing  a  great  biz  with  his  firm’s 
newest  product  Ace-Hi  polish. 

Manager  McPhillips,  Wayne  Theatre,  has  6 
weeks  been  trying  to  put  this  theatre  back 
on  its  feet. 

Miss  Dorothy  Rogers,  new  Bromley  cashier, 
was  formerly  at  the  Mastbaum  and  the 
Stanley. 

Bill  Balkenhol  is  now  at  the  Strand.  He  was 
formerly  at  the  Fairmount,  is  a  clever  fel¬ 
low  and  has  many  clever  tie-up  ideas  in 
mind. 

John  Wilson,  manager,  Columbia,  tied  the 
knot  Sunday  when  he  aisled  it  with  Mickey 
Redmile. 

For  the  convenience  of  the  patrons  of  the 
Bromley  there  is  a  parking  lot  ready  for 
use  at  York  Road  and  Conlyn  Sts. 


Charles  G.  Wells,  aged  71,  pioneer  in  the 
motion  picture  theatre  business  in  Cecil 
County,  Maryland,  died  suddenly  from  a 
heart  attack  April  1  1. 

George  H.  Thompson,  age  5  7,  manager,  Wal¬ 
ler  Theatre,  Laurel,  Delaware,  who  suf 
fered  a  paralytic  stroke,  February  19,  died 
at  his  home  April  1 8  from  complications. 
He  was  manager  of  the  theatre  for  the 
late  T.  J.  Waller  ever  since  it  opened. 


READY 

REFERENCE 

EACH  COMPANY  LISTED  IS  AN 
AUTHORITY  IN  ITS  FIELD  AND 
IS  RELIABLE  AND  TRUSTWORTHY 


ACCOUNTANT  (Theatre  Spec.) 

Edwin  r.  Harris 

CERTIFIED  PUBLIC  ACCOUNTANT 

Denckla  Bldg.,  Philadelphia 

Specializing  in  Theatre  Bookkeeping.  Profit  and  Loss 
Statements  and  State  and  Federal  Tax  Returns 
for  more  than  19  years 

THE  SMALL  MONTHLY  SUM  WILL  SURPRISE  YOU 


AIR  CONDITIONING 


T 


UPHOON 

CONDITIONING  CO. 


AIR  C 


COOLING 

VENTILATING 

HEATING 


BLOWERS  -  FANS 
AIR  WASHERS 

252  West  26th  St.,  New  York 


ARCHITECT 

THEATRE  DESIGN 

Remodeling  »  Building 

LATEST  COMPLETED 

NEW  BROADWAY  HOLLYWOOD 

Camden,  Atlantic  City 

New  Jersey  New  Jersey 

DAVID  SUPOWITZ 

REGISTERED 

ARCHITECT 

246  S.  15th  St.,  Phi  la..  Pa.  Pennypacker  2291 


DECORATIVE  GLASS 


We  specialixe  in  GLASS  for  Theatres 

Specify:  VARICOLITE 

See  the  new  mirror  booth  at  the 
IRIS  THEATRE,  Kensington  and  Allegheny 
Write  for  particulars  and  samples 

M.  KRAKOVITZ  AND  SONS,  CO. 

4TH  AND  MORRIS  STREETS,  PHILA. 
Dewey  8600  Main  2301 


DRAPERIES 

The  Larger  and  Greater — 

NOVELTY  SCENIC  STUDIOS 

- INC. - - 

INTERIOR  DECORATIONS  :  DRAPERIES 

SCENERY  :  ACCOUSTICAL  TREATMENTS  :  RIGGING 

611-625  W.  43rd  St.  New  York,  N.  Y. 


CHARLES  H.  KENNEY  STUDIOS 

-  INC. - 

House  Draperies 

Sound  Proofing 

Stage  Settings 


112-118  W.  44TH  ST.  NEW  YORK  CITY 

BRYANT  9-2265  M  ED  A  L  ION  3-4819 


20 


May  1 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


FLAGS  AND  BANNERS 


R  Theatre  Marquee  Valances 
E  Wall  Banners 

N  Net  and  Road  Banners 

X  Attractive  Colors — Sewed  or  Painted 

*  Letters — Featuring  All  Shows. 

Burgees — Pennants — Decorations 
^  Above  Also  Sold  Outright.  Order  Direct  From 

NATIONAL  FLAG  &  BANNER  CO. 

251-253  N.  13th  St.  Philadelphia,  Pa. 


HEATING  and  VENTILATING 


THE  AMERICAN  SYSTEM 


Specializing  in  the  Cooling,  Heating  and  Venti¬ 
lating  of  Theatres  for  More  Than  Fifteen  Years. 

The  American  Heating  and  Ventilating  Co. 

1505  Race  Street,  Philadelphia 


NATURE'S  ONLY  EQUIVALENT! 


INTERIOR  DECORATORS 


Theatrical 
Decoratin  j 

OUR  SPECIALTY 
Phone 

Rlttenhouse  7828 
2315  Walnut  St. 
Philadelphia 


rAIRMANID<D-TOCC[ 

iium 

DECORATOR 


1310  SPRUCE  ST. 


PEN.  1399 


J.  SEIDMAN  :  1.  MANOFF 

:  D.  BRODSKY 

Paramount  Qecoratir 

STAGE  SETTINGS  : 

ig  (Jo.,  |nc. 

DRAPERIES 

CARPETS  :  PAINTING  AND  DECORATING 

311  North  13th  Street  Philadelphia,  Pa. 


LIGHTING  FIXTURES 


VOIGT 


NEW 

DECORATIVE  LIGHTING 

FOR  YOUR  THEATRE 

DRINKING  FOUNTAINS  DIRECTION  SIGNS 


I2™£r Monl-qomery  Ave.  Phila.Pa 


MARQUEES  AND  SIGNS 

C  c  £  GL6CTRIC  SIGn  CO 

JoC  U33-  50'" fr  LonG  isiflno  cuy  n.y. 
BUILDERS  OF  PIEOn  &  ELECTRIC 

m 


ESTimATESe  SKETCHES  CHEERFULLY  GIVEri 

PREMIUMS 


Manager  Available 


Manager,  with  7  years’  experience, 
with  chains  and  indes,  desires  a  position 
anywhere  in  the  territory.  Has  just  sold 
his  own  house.  Clean  record  and  excel¬ 
lent  references.  ADDRESS  BOX  BC, 
THE  EXHIBITOR. 


y  o  f 

l  K 

Managers  ball,  staged  by  managers  of  the 
four  Warner  theatres,  Thursday  before 
Easter,  was  a  howling  success.  In  the 
neighborhood  of  1, 500  persons  attended 
the  ball  and  it  cost  the  managers  only  a 
fraction  of  what  it  would  have  cost  any 
other  group.  District  manager  Bill  Israel, 
chairman,  committee  arranging  for  the 
affair,  presided  as  master  of  ceremonies, 
with  Cleon  Miller,  Strand,  as  his  assistant 
and  announcer.  Abe  Halle,  Capitol,  Sid 
Poppay,  Rialto,  and  Irving  Dunn,  Ritz, 
circulated  and  saw  to  it  that  everybody 
had  a  good  time. 

Paul  J.  Rhodes,  able  assistant,  Abe  Halle, 
Capitol,  has  joined  the  ranks  of  the  bene¬ 
dicts.  He  was  married  April  13,  at  his 
home,  to  Mi  ss  Jane  Baird. 

Joe  Wheeler  has  started  amateur  nights  at 
his  Lion  Theatre,  Red  Lion. 

Sid  Poppay  has  been  busy  making  tie-ups  for 
the  Rialto.  For  "Little  Colonel,”  second 
run,  Sid  managed  a  co-operative  ad  in  the 
local  newspapers  with  the  largest  depart¬ 
ment  store  in  the  city.  He  showed  the  pic¬ 
ture  three  days  including  a  special  kiddie 
show  on  Saturday  morning,  and  did  the 
biggest  three  day  business  he  has  had  in 
many  weeks.  For  "Secrets  of  China¬ 
town,  he  mounted  three  one  sheet  cut¬ 
outs  on  the  outside  and  created  an  Orien¬ 
tal  atmosphere  with  lanterns  and  what  not. 
Bookstores  helped  him  plug  "The  Floren¬ 
tine  Dagger.” 

Strand  amateur  nights  get  bigger  every 
week.  Cleon  Miller,  manager,  is  working 
hard  to  secure  another  sponsor  Miller 
plans  a  private  preview  for  medical  men 
and  clergymen,  for  "Private  Worlds,”  and 
his  plan  calls  for  the  preview  to  break 
just  in  time  for  several  of  the  prominent 
men  in  their  profession  to  say  a  few  words 
over  the  radio. 

Irving  Dunn,  Ritz,  started  pay  nights  during 
which  every  patron  is  given  an  envelope 
containing  cash  varying  from  one  cent  to 
one  dollar,  April  25.  Innovation  was  such 
a  success,  Bill  Israel,  district  manager,  has 
instructed  Joe  Wheeler,  Lion,  Red  Lion,  to 
start  the  same  thing. 


LANCASTER 


Ray  O’Connell,  manager,  Capitol  Theatre, 
sold  The  Scarlet  Pimpernel”  as  an  edu¬ 
cational  film.  Wednesday  night  is  radio 
try-out  night  at  the  Capitol  Theatre.  Man- 
ager  has  tie-up  with  a  local  radio  station. 
Lancaster  merchant  pays  the  line  charges 
and  the  theatre  gives  prizes  of  $8,  $5,  and 
$2  to  the  winners. 

Beans  are  being  used  in  a  guessing  contest 
sponsored  by  the  Grand  and  Capitol  The¬ 
atres.  Jars  of  beans  are  in  the  lobbies  of 
each  house.  Patrons  guess  the  number  of 
beans.  Twelve  lamps  will  be  awarded  the 
winners. 


Robert  Miller,  assistant  manager,  Capitol 
Theatre,  has  been  ill  for  a  week. 

Car  99  was  ballyhooed  with  a  novel  idea. 
Ray  O’Connell,  Capitol,  induced  a  local 
automobile  distributor  to  paint  “Car  99” 
on  the  side  of  a  machine  and  cruise  about 
the  streets. 

Imitation  of  Life”  did  fair  business  as  a 
first  run  picture.  It  was  a  third  run  film  at 
the  Fulton  theatre  and  did  better  business. 
Then  it  returned  uptown  again  in  the  Ham¬ 
ilton  Theatre  and  did  bigger  business  than 
the  Fulton. 

Sunday  motion  pictures  at  the  State  Theatre, 
Columbia,  are  arousing  much  comment. 
Shows  are  sponsored  by  the  American 
Legion  and  profits  are  used  for  public  en¬ 
terprises.  Daniel  C.  Neagley,  State  man- 
ager,  paid  a  fine  of  $4  for  violating  a  bor¬ 
ough  ordinance  after  the  first  show. 


ATLANTIC  CITY 


Local  Warner  Theatre  was  sheriffed,  with  the 
proposition  going  at  about  40  cents  on  the 
dollar  for  the  bondholders.  Stanley  Com¬ 
pany  bought  it  in.  The  house  was  sold 
for  $950,000,  with  approval  of  the  Federal 
Court  in  Camden.  This  gives  the  bond¬ 
holders  40  cents  on  the  dollar  on  a 
$2,650,000  investment. 

E.  J.  O’Keefe,  well  known  veteran  exhibitor, 
is  now  in  charge  of  liquidation  of  the 
closed  Atlantic  City  National  Bank.  He  is 
also  treasurer  of  the  Atlantic  City  Deposi¬ 
tors’  Association. 


TRENTON 


RKO  Capitol  Theatre  is  programming  Ama¬ 
teur-Radio  stage  contests  through  local 
WTNJ  station  with  tie-up  with  Hurley- 
Tob  in  furniture  concern. 

William  Gay,  new  house  manager,  Rialto,  is 
increasing  business  with  publicity  stunts. 

State  Theatre,  closed  all  season,  is  desired 
for  burlesque. 


MID-JERSEY 


New  Jersey  Messenger  requests  any  Jersey 
exhibitor  wishing  to  play  "Once  Upon  a 
Time  to  get  in  touch  with  it  immediately. 
Prints  are  available. 

Highland  Theatre,  Audubon,  N.  J.,  closed 
April  2  7,  for  remodelling. 

Abe  Frank,  Lyric,  is  busy  with  a  popularity 
contest,  big  even  for  Camden. 

Manager  Murdock,  Stanley,  Camden,  has 
everyone  rooting  for  the  managers’  con¬ 
test,  even  the  state  big  shots. 

Barney  Cohen,  Fox,  Bordentown,  is  photo 
conscious.  Ask  him  to  show  it  to  you. 

Bill  Keegan  is  going  hot  and  heavy  in  New¬ 
ark. 

Si  Tannebaum,  Atlantic  City,  spent  a  week¬ 
end  in  Scranton  with  old  friends. 

Bill  Ford  is  back  f  rom  a  trip. 


Warning 


Exhibitors  are  warned  against  tieing 
up  with  a  promoter  who  collects  money 
from  merchants  and  is  supposed  to  put 
on  a  marionette  show  on  the  stage  of 
the  theatre.  A  Chambersburg  house 
was  victimized  that  way. 


THE  PHILADELPHIA  EXHIBITOR 


May  1  ’  35 


21 


Manager  Available 

Manager,  27  years  of  age,  is  avail¬ 
able.  Has  had  7  years  experience  with 
large  chain.  Will  go  anywhere  and  start 
for  low  salary.  Address  JG,  THE 
EXHIBITOR,  or  Gladstone  1521. 


Heard  In 

ROSSTOWN 

Seder  Guests 
Here 


Seder  guests  at  the  Willie  Cohens  were  Mr. 
and  Mrs.  Dave  Miller,  Mr.  and  Mrs.  Dave 
Weshner,  Mr.  and  Mrs.  Ted  Schlanger. 

Maestro  Sid  Stanley  aided  the  party  given  to 
Jack  Flynn  at  the  State  Theatre,  recently, 
by  loaning  the  group  his  stage  show,  oper¬ 
ator  and  even  scenery.  He  believes  in 
doing  a  good  turn. 

Harry  Goldberg,  S-W  publicity  chief,  received 
approval  from  local  clubwomen  when  they 
learned  that  when  he  sits  in  a  projection 
room  with  his  wife,  he  holds  his  arm 
around  her.  Harry  says  it  is  one  of  the 
few  opportunities  he  has,  he  is  so  busy. 

Sid  Stanley,  the  Fay's  maestro,  brought  in  a 
postcard  addressed  to  Ted  Fio  Rito  at  the 
theatre  from  some  patron  who  thought  the 
newspaper  screen  advertisement  meant 
stage  and  believed  FioRito  was  there  in 
person. 

Stanley-Warner  threw  a  big  party  at  the 
Warwick  in  connection  with  the  opening  of 
“Go  Into  Your  Dance”  at  the  Stanley.  A1 
Jolson,  Ruby  KeeTer  and  others  attended, 
with  leading  civic,  industry  and  state  lights. 
A  Hollywood  premiere  was  also  part  of  the 
arrangements. 

A1  Schwartz,  who  used  to  be  with  Warners, 
here,  is  now  managing  in  Indianapolis. 

Max  Korr,  finally  opened  the  Earle  Theatre, 
Allentown.  However,  he  had  to  wade 
through  some  court  trouble,  a  temporary 
injunction  and  other  things  before  he  got 
the  theatre. 

Locust  Street  Theatre  is  shortly  to  be  a  legit 
house  again. 

Any  dropping  of  prices  by  Stanley-Warner  in 
neighborhood  houses  is  being  followed  by 
indes  in  the  sector.  Grange  Theatre  drop¬ 
ped  to  25  cents,  with  the  Ogontz  expected 
to  follow  shortly.  Others  have  lopped  off 
a  nickel.  Uptown  now  gets  1  5  cents  in 
the  afternoons,  balcony. 

ERPI  has  installed  new  sound  in  the  Capitol, 
Chambersburg;  Grand,  East  Stroudsburg; 
Strand,  Stroudsburg. 

Local  Theatres  expect  to  co-operate  with  the 
NVA  drive  as  in  the  past. 

Max  M.  Karr,  Philadelphia,  has  installed  new 
Photophone  High  Fidelity  sound  equipment 
in  the  Earle,  Allentown. 

Father  of  J.  Lester  Stallman  died  recently. 

Jake  Fox  returned  from  a  Mediterranean 
cruise  with  his  family,  had  a  good  time. 

Joe  Kane,  manager,  York  Theatre,  celebrates 
another  birthday,  May  2.  Everyone  wishes 
him  luck. 

J.  S.  Bielman,  manager,  Fairmount  Theatre, 
has  been  doing  a  lot  of  community  contact 
work. 

Jack  Lexy  is  now  handling  the  Reading  zone 
for  S-W,  with  Willow  Grove  also  in  his 
territory.  He  succeeds  Rufus  Speece. 

Dave  Weshner  is  now  also  supervising  five 
S-W  “A”  neighborhoods. 


Twenty  Years  Ago  in  Philadelphia 


M.  Effinger  had  the  Leader  Theatre,  4  I  st  and 
Lancaster,  which  he  managed,  renovated. 
Louis  M.  Swaab  and  V.  R.  Carrick  returned 
from  a  trip  to  the  coast. 

Gersham  B.  McIntosh  bought  the  Eureka  The¬ 
atre. 

Motion  Picture  Operators’  Union  of  Philadel¬ 
phia  was  fighting  the  employment  of  non¬ 
union  operators  in  theatre  by  sending  out 
postals  to  people  saying  union  men  did 
not  patronize  such  theatres. 

Wilmington  Women  Meet 

Motion  Picture  Committee,  Delaware  State 
Federation  of  Women’s  Clubs  and  the  Wilming¬ 
ton  Better  Films  Council  combined  for  a  lunch¬ 
eon  in  the  Y.  W.  C.  A.,  Wilmington,  in  honor 
of  Mrs.  Jeanette  W.  Emrich,  New  York  City, 
instructor  of  the  East  Coast  Preview  Commit¬ 
tee,  April  24.  All  of  the  theatre  managers  of 
the  city  were  invited,  but  only  Ben  Schindler, 
Avenue,  Ben  Seligman,  Strand,  and  E.  E. 
Drissel,  Loew’s  Parkway,  attended.  Mrs.  Ed¬ 
mund  E.  Barsgam,  chairman  of  the  State  Fed¬ 
eration  Committee  and  also  of  the  Better  Films 
Committee  presided. 


Higgins  Group  Bankrupt 

Higgins  Enterprise,  Shamokin,  operating  the¬ 
atres  in  that  town,  Tamaqua  and  Lansford,  has 
gone  into  bankruptcy.  It  is  one  of  the  terri¬ 
tory’s  oldest.  John  Higgins  is  operator. 

Previous  to  that  time,  permission  to  continue 
operation,  despite  heavy  liabilities,  claims,  was 
asked  in  a  debtor’s  petition  filed  by  it  in  U.  S. 
District  Court,  Scranton.  Assets  of  less  than 
$10,000  were  claimed.  Liabilities  reached 
$665,000,  including  a  $400,000  bond  issue,  a 
mortgage  of  $242,000  and  $23,000  claims,  taxes. 
It  was  said  by  the  petition  that  best  interests 
of  creditors  could  be  preserved  by  continuing 
in  business.  It  was  claimed  operation  was 
profitable. 


Leonard  Schlesinger  attended  the  Adelphi, 
took  a  bow,  sat  down  again. 

Moe  Verbin,  Europa,  lined  up  an  all-Academy 
award  week. 

Bill  Clark  is  back  with  Stanley-Warner  here. 

Lou  Davidoff,  S-W  assistant  to  Leonard 
Schlesinger,  was  given  a  party  by  the  boys 
of  his  division  at  the  Germantown  Theatre. 


Executive  Tact 


If  certain  executives  of  a  local  chain 
only  knew  it  they  would  at  least  prevent 
outsiders  from  carrying  stories  around 
telling  of  friction  and  internal  clashes. 

Apparently  there  is  some  reason  for 
rumors  being  carried,  but  the  execs 
don’t  help  the  situation  any  by  almost 
making  those  matters  public. 

The  unfortunate  part  of  the  whole 
situation  is  that  the  execs  in  question 
are  capable  and  can  do  a  good  job,  but 
under  the  present  setup,  with  the 
authority  not  made  definite  enough  to 
avoid  clashes,  the  circuit  isn’t  getting 
the  most  out  of  them. 

If  the  circuit’s  chief  only  straightened 
out  the  situation  once,  there  would  be 
no  reason  for  rumors  and  everyone 
would  be  happy. 


POLISH 


Use . . . 

ACE-HI  POLISHES 

"The  perfect  Polishes  for  Metal  Work 
and  Furniture — Used  In  All  Theatres. 

B.  &  S.  MFG.  CO.  Philadelphia 


PREMIUMS 


Volume  Buying  plus  Volume  Sales 

equal  "QUALITY"  PREMIUMS 


QUALITY 


PREMIUM 

DIST.,  INC. 


Serving  Exhibitors  fromCoast  to  Const 

HOME  OFFICE  :  1305  Vine  St..  PHILA. 


SIGNS 


Per  Week 

Advertises  Every  Show 


Every  day  in  front  of  your  theatre  by 
using  Our  Two-sided  Banners  in  a 
FREE  30" x  84"  FRAME 


Triangle  Sign  Co.  13‘VhYla. :Sts’ 


UNIFORMS 


Theatres  Reeently  Outfitted 
with  AMERICAN  Uniforms: 

APOLLO,  JUMBO,  FROLIC,  ATLANTIC 
THEATRES,  INC.,  CITIES  THEATRES,  INC., 
MAYFAIR,  COLONIAL,  BENSON 

AMERICAN  UNIFORM  CO. 

134  So.  11th  St.,  Phila.,  Pa. 

KIN.  1365  RACE  3685 


STATIONERY 


Ration  al,SiiVT1oners 


Walnut  1760-1761  1028  ARCH  STREET 

Race  4911-4912  Philadelphia,  Pa. 


THEATRE  EQUIPMENT 


"4 -STAR"  SERVICE/ 


★ 

★ 

★ 

★ 


Equipment  of  Known  Quality  Backed  by 
a  Guarantee  of  Satisfaction. 

Service  from  a  Local  Branch  by  Men  you 
Know  and  Trust. 

Priced  with  the  Benefit  of  the  Mass  Pur¬ 
chasing  Power  of  a  National  Organization. 

Guaranteed  by  all  of  the  National  Re¬ 
sources  of  a  National  Institution. 


National  Theatre  Supply  Company 


^  Off  less  IN  ALL 

PRINCIPAL  ClTItS 

PlrPh^ 

THERE'S  A 

T®  NATIONAL  1 

If  iUL  (|{ 

— AND  A 

STORE  NEAR  ^ 

IL  MAN  YOU 

YOU— 

KNOW 

22 


May  1'35 


THE  PHILADELPHIA  EXHIBITOR 


Clam  Bake  On 


George  Kline,  State  Theatre,  Boyer- 
town,  has  further  information  on  a  pro¬ 
posed  clambake,  scheduled  for  the  near 
future.  George  thinks  that  the  affair 
can  be  limited  to  not  more  than  20 
couples  and  anyone  interested  can  get 
in  touch  with  him.  If  it  grows,  there 
is  no  reason  why  an  all-industry  affair 
can’t  be  made  out  of  it. 


Heard  In' 


V 


INE  STREET 

Papa  Levine 
Proud 


Stanley  Levine,  son  of  Jesse  Levine,  is  the 
new  captain  of  the  U.  of  P.  wrestling  team. 
And  is  papa  proud? 

Jake  Fox,  traveling  in  Mediterranean  climes, 
said  he  missed  THE  EXHIBITOR,  but  had 
trade  journals  of  foreign  lands  to  read.  He 
sent  regards  to  all. 

“Horlacher  Highlights”  is  out  again.  One 
of  the  items  is  the  April  birthday  of  Presi¬ 
dent  James  Clark  as  well  as  Dorothy 
Dennis. 

Thanks  to  Dave  Rosen,  Bill  Porter  and  Jesse 
Levine,  Jules  Mastbaum  Lodge  No.  389, 
Brith  Sholom,  350  passover  baskets  were 
distributed  to  needy  Jewish  folks  on  the 
eve  of  Passover.  The  trio  took  care  of 
the  distribution  from  the  film  zone. 

Herb  Silverberg,  Buffalo  attorney,  was  a  visi¬ 
tor  on  Vine  Street.  He  dropped  into  Jack 
Greenberg’s  office. 

They  are  telling  a  good  one  about  Nate 
Sablosky.  It  seems  Nate  gave  a  butter- 
cheese-and-egg  friend  of  his  a  load  of 
passes  to  Keith’s  the  same  day  that  the  the¬ 
atre  closed.  The  friend  didn’t  know  the 
house  was  closing,  gave  them  out  to  his 
customers,  even  gave  Nate  some  cheese  as 
a  gift.  Later,  when  the  customers  went  to 
the  theatre  and  found  it  closed,  the  friend 
tried  to  get  the  cheese  back  but  couldn’t. 

George  Resnick,  Cayuga  Theatre,  wanted 
everyone  to  know  his  son's  ’’tensils"  were 
taken  out. 

Herman  Rubin  and  the  Mrs.  are  expecting 
again.  Herman  hopes  it  will  be  a  boy  so 
he  can  become  a  film  salesman. 

The  street  was  shocked  to  hear  of  the  acci¬ 
dent  recently  to  the  family  of  Harry 
LaVine,  Gold  Medal  manager.  He  escaped 
personal  injury,  except  for  nervous  shock, 
but  his  mother,  here  for  the  first  time  in 
five  years,  from  Florida,  his  wife,  mother- 
in-law,  father-in-law  and  son  were  all 
taken  to  the  hospital. 

Elliott  Goldman  is  reported  entering  the  pre¬ 
mium  business. 

Mike  Landow  was  an  Easter  visitor  in  town. 

Earle  Sweigert  broke  matzohs  with  Sam 
Hyman,  tasted  some  "charane,”  cried. 
Said  Hyman:  ‘‘Usually  when  an  exchange- 
man  and  an  exhibitor  get  together  the 
exhibitor  cries,  but  not  this  time.” 

The  boys  are  golf  conscious  again. 

Ted  Nyquist,  Pioneer  Theatre,  Robesonia, 
was  a  visitor  in  town.  He  says  that  con¬ 
ditions  are  fair  in  his  district. 

Cook  Corbett  is  planning  a  new  theatre  for 
the  West  Reading  district,  it  is  reported. 

Sam  Palen,  Philadelphia  “Record”  repre¬ 
sentative,  is  convalescing  from  an  opera¬ 
tion. 


M.  E.  Comerford’s  recovery  is  being  received 
with  plenty  of  good  wishes  by  the  street. 
He  is  expected  to  be  around  soon. 

It’s  a  boy,  Sigmund,  at  the  William  Z.  Por¬ 
ters.  The  arrival  came  April  26  and  is 
the  popular  father-booker  at  Gold  Medal 
happy. 

A  prominent  Vine  Street  bachelor  will 
shortly  leave  the  single  ranks  and  become 
a  married  man. 

Edgar  Moss,  recuperating,  hopped  to  Havana 
for  a  vacation. 

District  Manager  Percy  Bloch,  manager, 
Earle  Sweigert,  others,  will  attend  the  Par¬ 
amount  convention  June  13-16,  at  the 
Waldorf-Astoria  Hotel,  New  York. 

Charlie  Bell,  for  I  7  years  with  Fox,  has  re¬ 
signed  his  position. 

Harry  Thomas,  First  Division  president,  is  on 
a  two-week  rapid  swing  through  the  ex¬ 
changes. 

Nooky  Beckett  reports  that  Charles  Steifel 
and  Eppy  Epstein  are  interested  in  a 
$300,000  proposition. 

Sam  Rosen  says  that  the  first  picture  to  be 
shown  at  the  reopened  Drive-In  Theatre 
will  be  The  Road  to  Ruin,”  on  a  big 
scale.  Out-door  theatre  reopens  May  12. 

Harry  Gold,  UA,  was  a  local  visitor. 

UA  local  offi  ce  has  been  all  repainted  and 
redone. 

Monte  Salmon  came  in  for  a  lot  of  orchids 
recently.  The  Tower  operator  illustrated 
the  appeal  of  a  certain  movie  by  telling 
a  spicy  story  to  a  group  of  dignified  local 
matrons  who  stand  for  lily  white  pictures, 
and  got  away  with  it. 

Earle  Sweigert,  Paramount,  was  host  to  ex¬ 
hibitors  and  tra  defolk,  April  23,  at  the 
Uptown  Theatre  where  "The  Devil  is  a 
Woman”  received  a  tradeshow.  General 
opinion  was  that  it  is  a  well-made  picture. 

James  Fraser  is  quite  busy  on  the  street  these 
days. 

Ralph  Binns  formerly  with  Warners  here, 
came  back  from  China  after  several  years 
and  will  probably  be  transferred  to  some 
other  part  of  the  Warners’  foreign  service. 
He  did  a  good  job  and  has  some  good 
stories  to  tell  friends. 

Ralph  is  going  to  Australia  where  he  has 
been  made  assistant  to  the  managing 
director.  Warners  have  7  offices  in  the 
territory.  He  likes  the  foreign  service  and 
speaks  some  Chinese.  Harold  Dunn, 
formerly  with  S-W  here,  succeeds  him  in 
China. 

Abe  Ellis  left  for  Palestine. 

Charles  (RKO)  Zagrans  celebrated  his  1  7th 
wedding  anniversary  at  the  Variety  Club 
recently.  Even  Dave  Miller  seemed  like 
his  old  self  at  the  party. 

They  are  telling  a  good  one  on  Nate  Milgram. 
Seems  he  went  to  a  party  at  Nat  Abelove’s 
house  and  met  a  high  school  instructor 
who  had  flunked  him  in  his  3rd  year.  Host 
Abelove  saved  the  day. 

Ruth  Lewis,  well  known  to  local  Vine  Street¬ 
ers,  was  a  visitor. 

Interstate  Films,  old  Universal  title,  passed 
out  last  week  when  Universal  Pictures 
Corporation  officially  took  over  the  ex¬ 
change.  Only  a  corporate  switch. 

Etta  V.  Segal  came  back  from  a  1 0-day  rest. 

Claire  Fineman  (FD)  doesn't  deny  putting 
on  weight. 

Ray  Weiner,  FD,  went  horse  back  riding. 

Murray  Beier  has  "Fish  From  Hell”,  swell 
three-reel  fishing  subject  that  has  more  ex¬ 
citement  than  a  lot  of  features.  He  also 
has  “Circle  of  Death,”  a  he-man  western, 
as  well  as  his  C  odys  and  others. 

Bill  Heenan,  Peerless,  has  taken  over  the 
Mack  Sennett  single  reels  and  two-reel 
re-issues  and  has  also  acquired  distribu¬ 
tion  of  the  Howard  Hughes  releases.  Some 
big  deals  are  brewing.  In  addition.  Bill 


SUPPLIES 


THEATRE  EQUIPMENT 

Xeir 

-  Used  -  Rebuilt 

Projectors,  Screens, 

Soundheads,  Amplifiers, 

|  Chairs,  Portable  Projectors, 

Arc  Lamps,  Rectifiers 

and  Generators. 

HEPAIRIIVG  AT  LOWEST  HATES 

r 

S.  O.  S.  CORP ./  1600  Broadway,  New  York 

S.O.S.  Buys  Equipment  at  Hiehest  Prices 


THEATRE  EQUIPMENT 


CLEM'S 

MOTION  PICTURE  SUPPLY  HOUSE 

The  Most  Complete  Independent 

Supply  Home  in  the  Territory! 

255  North  13th  Street  -  Philadelphia 


spruce  leea 


EXPERT  REPAIRING 


has  taken  the  World  Wide  and  Tiffany 
re-issues  for  the  territory. 

J.  H.  Murphy,  F.  W.  Franke,  Sig  Wittman 
and  Eddie  Bonns  were  home  office  visitors 
in  the  local  U  exchange. 

Regina  Gillis,  Metro,  is  in  a  big  romance. 

Sylvia  Rosinsky  is  a  newcomer  in  Metro. 

Dorothy  Guillio,  Bill  Gabriel’s  secretary. 
Metro,  is  looking  forward  to  her  wedding 
day. 

Gold  Medal  has  already  started  to  line  up 
product  of  the  new  season.  Harry  LaVine 
closed  for  8  James  Oliver  Curwoods,  with 
Conway  Tearle  and  Fred  Kohler;  6  Jack 
Hoxies  and  6  Ed  Cobbs,  an  action-western 
group  par  excellence.  The  first  will  be  in 
soon.  In  addition,  the  new  Tom  Mix  serial 
begins  soon. 

Charlie  Steifel  h  as  resigned  from  the  Metro¬ 
politan  Premium  Company,  severing  rela¬ 
tions  with  Dave  Molliver.  "I  made  a  good 
profit,”  he  said. 

Ralph  Aiken,  off  the  street  two  years  and  re¬ 
cently  with  RCA  Photophone  in  Camden, 
is  back  with  National  Theatre  Supply  Com- 
pany. 

Harry  Blumberg  reports  that  the  new  David 
Shapiro  State  Theatre,  will  be  completely 
equipped  by  National  Theatre  Supply 
Company,  from  booth  to  furnishings.  He 
has  the  supervision  of  chairs,  carpets,  in 
fact  the  whole  layout.  Western  Electric 
equipment  will  be  installed. 

Jack  Burns  and  Mel  Engel  are  sponsoring  the 
fall  revue  for  Vine  Street  unemployed. 

Ben  Harris  has  been  spending  a  lot  of  time 
at  the  Stanley-Warner  office  getting  addi¬ 
tional  dates  for  "Secrets  of  Chinatown.” 

John  Golder  broke  new  records  with  "The 
Lost  City,”  with  strong  play  from  Stanley- 
Warner  and  is  now  lining  up  new  pictures 
with  which  to  conquer.  He  is  decidedly 
optimistic. 


DeFiore  in  Politics 

A.  J.  DeFiore,  manager,  Park  Theatre,  Wil¬ 
mington,  and  president,  IMPTO  of  Delaware 
and  Eastern  Shore  of  Maryland,  has  definitely 
announced  his  candidacy  for  the  city  council  in 
Wilmington  from  the  twelfth  ward.  “Joe”  was 
approached  by  leaders  several  days  ago,  but 
didn't  jump  into  the  race  as  a  candidate  on  the 
Republican  ticket  until  he  got  some  pretty  good 
assurances  from  party  leaders. 


THE  PHILADELPHIA  EXHIBITOR 


May  1'35 


23 


BROMLEY 


Bromley  Theatre  Opens 


THEATRE  HAILED  BY  LOCAL 


INDUSTRY 


★  ★  ★  ★  *  ★ 

Charles  Segall  Scores  in  New  House’s  Completion 

★  ★  ★  ★  ★  ★ 

PROMINENT  FILM  MEN  ATTEND  GALA  OPENING 


More  than  a  new  theatre  a  year  has 
been  the  average  contributed  by  Charlie 
Segall  to  the  theatres  list  of  the  Philadel¬ 
phia  territory  since  his  entrance  into  the 
industry  many  years  ago.  Sometimes 
alone,  but  more  often  in  association  with 
others  he  has  watched  various  neighbor¬ 
hoods  and  suburbs  grow  until  they  could 
support  an  up-to-date  showhouse  and  has 
then  given  it  to  them. 


ARCHITECT.  Clarence  Thal- 
heimer,  with  his  associate,  helped 
design  the  Bromley,  a  remarkable 
architectural  achievement. 

Always  operating  theatres  of  his  own,  inter¬ 
ested  in  theatre  owner  organization  activities, 
with  many  fingers  in  different  industry  pies, 
his  theatre  building  steps  have  typified  the 
growth  and  expansion  of  the  industry. 

Segall  for  years  has  been  watching  the  rapid 
growing  importance  of  the  North  City  section 
resulting  from  its  new  accessibility  via  the 
(See  page  24) 


HE  DECIDED.  Charles  Segall,  vet¬ 
eran  exhibitor,  decided  that  the 
Broad  and  Olney  section  needed  a 
new,  modern,  impressive  house  and 
went  ahead  with  the  Bromley.  Re¬ 
sult  is  another  important  theatre 
sponsored  by  him. 


On  the  same  site  that  Owen  Wister’s 
old  Butler  House  stood  for  centuries  now 
stands  the  Warner  Brothers-operated 
Bromley  Theatre,  opened  April  20. 

Representing  a  construction  investment  of 
about  $145,000,  designed  by  Thalheimer  and 
Weitz,  the  Bromley  is  a  worthy  addition  to  the 
Warner  circuit. 

Many  prominent  film  men  of  the  territory 
attended  the  opening,  some  of  those  present 
were:  Charles  Segall  who  promoted  its  erec¬ 
tion:  Mr.  and  Mrs.  Ted  Schlanger,  Mr.  and 
Mrs.  Leu  Davidoff,  Mrs.  Joseph  Feldman,  Mr. 
and  Mrs.  Sam  Shapiro,  Leonard  Schlesinger, 
Mr.  and  Mrs.  Louis  Segal,  Mr.  and  Mrs.  Dave 
Sablosky,  Lewen  Pizor,  Dr.  and  Mrs.  Ersner. 
Mr.  and  Mrs.  Harry  Biben,  Earl  Sweigert,  Mr. 
and  Mrs.  A1  Davis,  Mr.  and  Mrs,  Llerb  Elliott, 
Mr.  and  Mrs.  Abe  Sablosky,  Nate  Sablosky, 
Miss  Esby  Becker  Dr.  Jay  Carp,  Dr.  M.  A. 
Weinstein,  Dr.  Nathan  Blumberg,  Senator  Max 
Aron,  Representative  Morton  Witkin  and  many 
others. 


Co-ordination  of  modern  design  com¬ 
bined  with  modern  materials  is  respon¬ 
sible  for  the  unique  theatrical  aspect  of 
the  Bromley  Theatre. 

On  approaching  the  theatre  one  is  immedi¬ 
ately  impressed  with  the  huge  tower  of  porce¬ 
lain  enamel  that  rises  to  a  height  of  50  feet. 
That  structure  is  30  feet  in  diameter  and  pre¬ 
sents  a  marvelous  silhouette  of  color  and  light. 

The  ticket  booth,  located  in  the  center  of  the 
main  entrance,  is  constructed  of  the  best  and 


ARCHITECT.  David  Weitz,  with 
his  associate,  is  likewise  responsible 
for  the  beauty  and  architectural 
excellence  of  the  Bromley. 


most  beautiful  in  glass  and  metal  craftsman¬ 
ship.  Five  hand-carved  decorative  plaques  are 
spaced  across  the  width  of  the  main  entrance 
and  depict  the  advent  of  the  newsreel,  activities 
and  industries  that  enter  into  the  making  of 
the  film. 


(See  page  24) 


(See  page  24) 


24 


May  1 T35 


THE  PHILADELPHIA  EXHIBITOR 


h<h,,  ■>» 

IfV'Jl 

si 

H  HU 

1  Spll 

tJ  1 

ill 

1  1 

1 

,  IM 

THE  NEW  BROMLEY.  Four  views  of  the  theatre,  showing  the  auditorium,  lobby,  doors.  These  indicate  the  taste,  excellence  and 
general  care  which  went  into  the  design  of  the  structure. 


Segall 

( Continued  from  page  23) 

Bread  Street  subway.  Bromley  Theatre  is  the 
result.  Together  with  T.  B.  Flood,  local 
realtor,  the  site  was  acquired,  financing  ar¬ 
ranged  and  work  started.  Segall's  knowledge 
and  the  artistry  and  ability  of  the  prominent 
young  architects,  Thalheimer  and  Weitz,  pro¬ 
duced  the  Bromley. 

Segall  is  very  proud  of  his  new  venture  and 
when  approached  on  the  subject  remarked,  “The 
Bromley  Theatre  is  the  last  word  in  theatre 
construction.  It  is  different  because  of  the  fact 
that  the  contour  of  the  theatre  is  a  huge  rounded 
shell.  Its  shape  is  based  on  the  experience 
gained  in  the  construction  of  the  Radio  City 
Music  Hall.’’ 

Segall  also  said,  “The  theatre  is  built  around 
sound,  rather  than  sound  being  built  into  the 
theatre.” 

Segall’s  connections  with  the  movie  industry 
have  been  long  and  varied.  He  has  been  presi¬ 
dent  of  the  Motion  Picture  Theatre  Owners 
of  Pennsylvania,  Southern  New  Jersey  and 
Delaware,  state  treasurer  of  the  same  organi¬ 
zation  and  is  now  chairman  of  the  board.  He 
has  been  connected  with  the  following  theatres : 
Arcadia,  Hippodrome,  Arcade.  Wynne,  56th 


Street  Theatre,  Castle,  Atlantic,  Wildwood, 
N.  J.,  Princess,  Garden,  Baltimore,  Hamilton, 
Franklin,  Walton,  Ogcntz,  Erlen,  Apollo  and 
numerous  other  houses. 

As  a  major  stockholder,  original  vice-presi¬ 
dent  and  one  of  the  original  organizers  of  the 
Principal  Theatres  Corporation  and  its  sub¬ 
sidiary  Principal  Distributing  Corp.,  he  has  also 
been  identified  with  production. 

The  company  made  such  box  office  hits  as 
“Eyes  of  the  World,”  “Return  of  Chandu,” 
“Tarzan  the  Fearless’  and  “Peck's  Bad  Boy” 
and  the  Geo.  O’Brien  series. 

At  52,  Charlie  Segall  has  many  monuments 
to  his  credit  and  plenty  of  the  drive  and  pep 
necessary  to  the  creation  of  more. 


Opening 

( Continued  from  page  23) 

Theatre  will  play  matinee  and  evening  per¬ 
formances.  Admission  prices  are  twenty  cents, 
afternoons,  thirty  cents,  evenings.  Bill  changes 
three  times  weekly.  A  feature  of  the  theatre 
is  free  parking  facilities.  Joseph  Feldman  is 
manager. 

Last  July  operations  on  the  theatre  began 
when  T.  Bromley  Flood,  real  estate  agent  for 


the  Kemble  Corporation,  owners  of  the  ground 
where  the  theatre  stands,  contacted  Charles 
Segall,  who  co-operated  financially  and  physi¬ 
cally  in  its  construction  and  after  leasing  the 
theatre  with  an  option  to  buy,  subleased  it  to 
Warner  Brothers. 

The  name  Bromley  was  decided  upon  by 
Segall,  who  thought  it  very  fitting  to  have  the 
theatre  named  after  the  man  who  built  the 
North  City  section.  Flood  started  building  this 
section  in  1924,  and  in  the  eleven  years  he  has 
worked  to  make  this  section  the  finest  in  the 
city,  many  fine  projects  have  been  built  in  there. 


Architecture 

(Continued  from  page  23) 

The  tastefully  carpeted  foyer  presents  a 
panorama  of  a  horizontal  design,  the  motif 
studded  with  objects  of  convenience  and  utility. 
The  centrally  located  fountain  is  wrought  in 
stainless  steel  with  a  glass  background.  The 
horizontal  decorative  color  scheme  of  the  foyer 
is  gracefully  interrupted  by  vertical  niches  that 
house  fixtures  which  permits  the  diffusion  of 
subdued  light.  The  stairway  to  the  well- 
equipped  ladies’  room  rises  in  a  graceful  com- 
(See  page  28) 


o 


St 


5^  'Hi 

t~Si  n 

•*■  mammammmaemmaanm 

\vgr*oo  ltx  s% 

'  %S  C*'*"s  g  ^www^sswssawwa*  W  JA 

i  ^  df/  '  ^  ^  * 3 

^  (n 


✓ 


*> 

**> 


J? 


*  *-  7 


% 


Cs> 


t  /  5“6 


Its  SIMPLE  ARITHMETIC 


13 
3 


i  '* 


for  the  average  theatre  owner  to  decide  that 


he  can  afford  ICERA.IRE. 


s  3s 


ICEDAIRE 

PATENTED 

.  .  .  was  installed  in  the 
MIDWAY  THEATRE 

Philadelphia 

a  Warner-operated  Theatre 
over  a  year  ago 

Enough  Said! 


.  .  .  Anti  the  Owners .  Architects  and  Kuilders 
proved  that  they  knew  both  Showmanship 
and  Arithmetic  when ,  for  the  New  1200-seat 

WARNER  BROTHERS 

BROMLEY  THEATRE 


they  installed  .  .  . 


ICEDAIRE 

PATENTED 


•  A  System  they  could  afford  to  buy ! 

•  A  System  they  could  operate  at  a  profit ! 

•  A  System  that  operates  automatically — No  extra  help  ! 

•  A  System  with  a  proven  performance  record  ! 


Our  Engineers  will  gladly  estimate  your  theatre  without  obligation  ! 

TYPHOON  AIR  CONDITIONING  CO.,  Inc. 

252  West  26th  Street,  New  York,  N.  Y.  May  135  ps-  25 

— - - - -  - - ■  ~  M  ■■■■■■ 


fo  the  Motion  Picture  Industry  We  Dec 


T 

H 


L 


MODERN 

THEATRE 

ARCHITECTS 


AND 


10  So.  18th  Street 
PHILADELPHIA 


May  1 ' 35  pg.  26 


w 

E 


T 

Z 


...WE'RE  PROUD  OF  THE  COMPLETED 
STRUCTURE,  its  BEAUTY  and  its  NEW 
IDEAS. ..and  know  THE  INDUSTRY 


CHARLES 


We  are  pleased  that  this  office  was  instrumenl 
bringing  to  North  City,  so  fine  an  improveme 

EDWARD  T.  FLOOD  & 


Mcate 


the  Result  of  our  v. 


WILL  BE  EQUALLY  PROUD  TO 
ACCEPT  IT  AS  THE  LATEST  NOTE  IN 

MODERN  THEATRE  CONSTRUCTION. 


tvntie 


ea 


ion  •  ,e  at  (Estate  • 


5720  N.  BROAD  ST. 
PHILADELPHIA,  PA. 


I'm  proud  of  this  .  .  .  the  latest  and  finest 
of  the  theatres  which  I  have  helped 
contribute  to  the  Motion  Picture  Industry/ 


SEGALL 


United 

Building 

Construction 

Corp. 

NICHOLAS  J.  BRANDCLINI,  Pres. 


GENERAL  CONTRACTORS 
AND  BUILDERS 


C '  )  I loclern  cJtvuciures 


EVERYWHERE 


2315  WALNUT  STREET 

PHILADELPHIA 


May  1 T 3 5  pg.  27 


28 


May  1 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


THE  BROMLEY. 
An  artist’s  draw¬ 
ing  of  the  theatre, 
well  illustrating 
the  fact  that  with 
its  completion  one 
of  America’s  fin¬ 
est  houses  had 
been  finished. 


GRIECO 

COMPANY,  Inc. 

A.  Harry  Grieco,  Pres. 

Painters  and 
Decorators  .  . 

of  the  new 

BROMLEY  THEATRE 

Other  recent  ex¬ 
amples  of  our  art : 

New  Rialto  Theatre 

Wilmington,  Del. 

Arcadia  Theatre 

Wilmington,  Del. 

State  Theatre 

Boyertown,  Pa. 

St.  Augustine’s  Church 

Bridgeport,  Pa. 

St.  Katherine  of  Sienna 
Church 

Baltimore,  Md. 

St.  Mary’s  Chapel 

Villanova,  Pa. 

St.  Mary  Magdalen  Church 

Philadelphia,  Pa. 

St.  Rita’s  Cottage 

Sea  Isle  City,  N.  J. 

Piggly  Wiggly  Store 

North  Philadelphia 


1236  Vine  St  reet 
PHILADELPHIA 


Architecture 

(Continued  from  page  24) 

plex  curve  from  the  far  end  cf  the  foyer.  The 
hand-wrought  stair  rail  exemplifies  true  crafts¬ 
manship  in  modern  metals. 

The  auditorium  with  its  rounded  sides  con¬ 
verging  towards  the  proscenium  is  a  feature 
worth  noting.  This  type  of  auditorium  con¬ 
struction  proved  its  worth  in  New  York's 
famous  Radio  City  Music  Hall.  The  wall 
treatment  accentuated  by  a  series  of  horizontal 
design  features  executed  in  green  and  chromium 
is  an  indication  of  the  fundamental  reasoning 
back  of  the  modern  design  of  this  theatre.  The 
auditorium  is  accoustically  treated.  The  pros¬ 
cenium,  or  focal  point  of  the  theatre,  expresses 
both  richness  and  color  in  materials.  These 
very  pleasing  effects  are  produced  through  the 
play  of  carefully  controlled  light,  on  the  broken 
surfaces  of  the  proscenium  proper. 

Air  Conditioned 

The  carefully  designed  air-conditioning 
system  will  provide  the  theatre  with  comfort¬ 
able  atmospheric  conditions  all  seasons  of  the 
year.  In  hot  weather,  pure  air  will  be  intro¬ 
duced  into  an  ice  chamber  containing  50  tons 
of  ice.  After  being  cooled  the  air  is  then  de¬ 
humidified,  washed,  and  then  dispersed  to  vari¬ 
ous  parts  of  the  auditorium.  The  structure  is 
of  first-class  fireproof  construction. 


BUILDER.  Nicholas  Brandolini  built 
the  Bromley,  which  stands  as  a 
monument  to  his  construction 
ability. 


Veteran  Contractors  Aid 
Completion  of  Bromley 

The  Bromley  Theatre  is  the  second 
Warner-operated  theatre  completed  by 
Nicholas  Brandolini,  well-known  con¬ 
tractor  and  general  supervisor  of  the  con¬ 
struction  of  the  house.  Brandolini  is  now 
entering  his  sixteenth  year  as  a  general 
contractor. 

He  built  the  Felton  Theatre  and  remodeled 
numerous  other  theatres  in  and  around  Phila¬ 
delphia.  He  was  also  responsible  for  the  con- 
(See  page  29) 


REALTOR.  T.  B.  Flood’s  interest 
and  initiative  were  reasons  why  the 
Bromley  Theatre  became  a  reality. 


• 

Official  Letter 
Service  to  the 

Mimeographing 
Multigraphing 
Public  Stenography 

Motion  Picture 
Industry 

Addressing  -  Folding 
Enclosing  -  Mailing 

Accurate  List 

Advertising 

of  all  Theatres 

Publicity 

and  Executives 

Printing 

GERALDINE  S.  PORTER 

Advertising  and  Letter  Service 

5027  Carpenter  Street 

Bell:  GRAnite  5927 


THE  PHILADELPHIA  EXHIBITOR 


May  1 T  3  5 


29 


Contractors 

(Continued  from  page  28) 

struction  of  many  apartment  houses  and  stores 
in  Philadelphia  and  suburbs. 

Subcontractors 

The  following  contractors  helped  make  the 
Bromley  the  last  word  in  theatre  construction, 
a  showplace  with  every  aesthetic  and  scientific 
feature  known  for  the  perfect  comfort  and  en¬ 
joyment  of  its  patrons: 

J.  Jacob  Shannon,  hardware ;  Dan  Dawson, 
plastering  work ;  Beaux  Arts  Studio,  lighting 
fixtures;  Strathman,  building  materials;  H.  F. 
Wampler,  air  conditioning  duct  work ;  Harry 
C.  Worral,  plumbing  and  heating;  Art  Furni¬ 
ture  Company,  display  frames  and  wood  carv¬ 
ing;  H.  A.  Jarden,  Inc.,  metal  lath,  plaster  and 


Again... 

WE  ARE  FORCED 
TO  EXPAND 

One  month  ago  we  announced 
that  we  had  taken  over  additional 
quarters.  Now  again,  due  to  the 
increased  patronage  of  film  men, 
we  are  forced  to  again  increase 
our  parking  facilities  and  take  still 
larger  quarters  at  232  N.  Juniper 
Street,  thus  enabling  us  to  take 
care  of  our  many  new  customers 
and  to  continue  rendering  the  fin¬ 
est  service  on  film  row. 

BECKER  BROTHERS 

SPECIAL  FILM  RATES 

Parking,  All  Day . 25c 

High-Pressure  Washing  .  .  75c 

Towing  Service — 

Any  Time,  Any  Place. 

Road  Service  to  all  Patrons. 

Mechanic  Always  on  Duty. 
24-hour  Service. 


APEX  GARAGE 

249-51-53  N.  JUNIPER  ST. 
232  N.  JUNIPER  ST. 

GIRARD  SERVICE 
GARAGE 

5155  GIRARD  AVE. 


BECKER  BROTHERS,Proprietors 


accoustical  plaster:  Girard  Plumbing  Supply  Co., 
plumbing  fixtures;  Loeben  Ornamental  Metal 
Works,  steel,  bronze  and  enamel  work. 

One  cf  the  outstanding  features  of  the  Brom¬ 
ley  is  its  cooling  and  air  conditioning  system, 
the  well-publicized  “Icedaire,”  now  featured 
and  installed  by  the  Typhoon  Air  Cond.  Co., 
of  New  York.  By  use  of  this  system  ice  is 
brought  from  local  sources  and  stored  in  the 
ice  chambers  during  the  hot  summer  days.  Air 
is  drawn  in  and  after  being  washed  is  cooled 
by  being  carried  through  the  ice  chamber  and 
blown  into  the  auditorium. 

Accordingly,  all  expensive  ice  making  ma¬ 
chinery  is  eliminated,  but  the  same  results  as 
mechanical  refrigeration  acquired  at  one-third 
the  cost  of  operation  and  about  half  the  pur¬ 
chase  price. 


MANAGING.  Joseph  Feldman,  vet¬ 
eran  S-W  manager,  is  handling  the 
Bromley. 


Display  Frames 

-  and  - 

Wood  Carving 

All  Created  by 

I.  LITVIN 

OF  THE 

Art  Furniture  Co. 

705  North  8th  Street 
PHILADELPHIA 

PHONE,  MAR.  4221 


Startling  decorative  scheme  of  the  Bromley 
was  performed  by  the  Girard  Decorating  Co., 
cf  Philadelphia,  A.  Harry  Grieco,  president. 
Its  attractiveness  can  best  be  illustrated  and 
best  be  told  by  the  pictures  which  appear  else¬ 
where  in  this  section. 


Heating  and  Plumbing 
SUPPLIES 

furnished  at 

Bromley  Theatre 

by 

GIRARD  PLUMBING 
SUPPLy  COMPANy 

INCORPORATED 

710-12  W.  Girard  Ave. 

PHILADELPHIA 

MARKET  PARK 

2343-44  2343-2344 

JACOB  GROSS,  President. 

HENRY  N.  GROSS,  Secretary-Treasurer. 


METAL  LATH 
PLASTER  and 
ACCOUSTICAL 
PLASTER 

W.  A.  Jarden 

- -  INC. - 

55th  St.  and  Lancaster  Ave. 
PHILADELPHIA 

GREenwood  0321  WEST  5029 


Lighting  Fixtures  for  the 

BROMLEY 

Designed  and  Furnished  by 

BEAUX  ARTS  STUDIO 

(HERMAN  ABRAMS) 

Designer  and  Consultant  on  Decorative  Lighting 
For  All  Purposes 

RIT.  2791  1901  WALNUT  STREET 


30 


May  1  ’  3  5 


THE  PHILADELPHIA  EXHIBITOR 


HARDWARE 


1744 

JJACOBSffllONlOO 

Market  Street 

PHILADELPHIA 

CONTRACTORS 
EQUIPMENT 


TOOLS 


BUILDING 

MATERIALS 


Furnished  by 

Strathmann 

KENSINGTON  and  LEHIGH  AVES. 

Philad  elphia 


AT  THE 

BROMLEY 

THEATRE 


LOEBEN 

ORNAMENTAL  METAL  WORKS 

1223  Hamilton  Street 
PHILADELPHIA 


STAINLESS  STEEL 
BRONZE  ALUMINUM 

PORCELAIN  ENAMEL 
WORK 

on  the  new 

Bromley  Theatre 


Quality  Set  Endorsed 

Quality  Premium’s  newest  offering  is  a  Bake- 
Serve  Set  carrying  endorsement  of  the  Good 
Housekeeping  Institute.  This  is  the  first  gift 
set  ever  offered  theatre  patrons  to  carry  this 
national  seal  of  approval,  the  company  says. 
Good  Housekeeping  Bake-Serve  Set  as  it  is 
known,  is  highly  attractive,  floral  design  on  a 
cream  body,  and  includes  such:  costly  items  as 
a  large  steak  broiler,  covered  casserole,  refrig¬ 
erator  crocks,  deep  vegetable  bowls,  etc.  Items 
are  oven-proof  and  are  manufactured  by  the 
Crocksville  China  Company,  with  a  national 
reputation. 


NEW  QUARTERS.  Here  are  the  new  quarters 
of  Apex  Garage,  North  Juniper  Street, 
which  will  serve  as  a  co-operative  unit  with 
the  original  home  of  the  garage  a  few  doors 
adjacent.  The  Apex  staff  is  here  pictured. 


PLASTERING 

WORK 

at  the 

Br  omley  Th  eatre 


DAN  DAWSON 

1627  Allensgrove  St. 
PHILADELPHIA 


HARRY  C. 

WORRALL 

-  INC. - 


Plumbing 

and 

Heating 


in  the 


BROMLEY 

THEATRE 


1602  North  27lh  Street 
PHILADELPHIA 


Phone 

STEvenson  7518 


H.F.  WAMPLER 

0312  Callowhill  St. 

PHILADELPHIA 

:  Allegheny  .‘19/2 

Air  Condition - 
iny  Buct  Work 

in  the 

BROMLEY  THEATRE 


THE  PHILADELPHIA  EXHIBITOR 


May  1  ’  3  5 


31 


INDUSTRY  MIRROR 


A  concise  survey  of  peak  national  high¬ 
lights  .  .  .  written  with  a  new  slant  .  .  . 
Covering  all  industry  divisions. 


EXHIBITION 


New  Columbia  Gem 

When  a  company  issues  a  few  hit  pictures, 
makes  big  profits  through  percentage  engage¬ 
ments,  high  prices,  exhibitor-customers  expect 
that  company  to  pour  part  of  the  profits  into 
better  pictures,  stronger  casts  for  programmers 
which  make  up  their  majority  output. 


Columbia-player  Dickie  Moore 

Exhibitors  will  find  him  2  years  younger 

When  an  exhibitor  buys  a  company  product, 
pays  good  money  for  a  series  of  work  sheet 
numbers,  he  expects  fair  play,  he  buys  confi¬ 
dence,  he  thinks  each  picture  promised  shall 
have  the  benefit  of  that  company’s  brains, 
finances,  production  wisdom. 

Last  week,  thanks  to  a  good  memory,  cautious 
checkup,  exhibitors  found  a  violation  of  above 
two  fair  play  principles,  learned  a  major  com¬ 
pany  had  distributed  to  exhibitor-accounts  a  pic¬ 
ture  not  only  made  by  independents  (not  to  its 
detriment )  but  completed  almost  two  years 
before. 

Picture  was  Columbia’s  “Swell  Head,’’  No. 
5030,  peopled  by  such  actors  as  Wally  Ford, 
Dick:e  Moore,  baseball’s  Mike  Donlin,  Barbara 
Kent,  J.  Farrell  MacDonald,  others. 

In  late  spring  1933,  expert  inde-producers 
Bryan  Foy,  Lou  Golder  had  finished  “Called  On 
Account  of  Darkness,”  peopled  with  Wally  Ford, 
Dickie  Moore,  J.  Farrell  MacDonald,  baseball’s 
Mike  Donlin,  Barbara  Kent,  others.  Another 
Foy-Golder  picture  (“What  Price  Innocence”) 
had  before  that  time,  been  bought  by  Columbia, 
made  good  profits.  To  at  least  one  eastern  inde¬ 
pendent  distributor  went  Messrs.  Foy,  Golder 
seeking  a  deal  for  their  latest  picture,  failed  to 
come  to  terms.  Coast  reviewers  had  voted 
“Called  On  Account  of  Darkness,”  a  pleasant 
program-baseball  story,  fit  for  double  bills, 
neighborhoods,  not  strong  enough  for  other 
attention. 


On  the  shelf  rested  “Called  on  Account  of 
Darkness”  while  one-time  famed  baseball 
player,  but  more  recently  movie-bit  actor  Mike 
Donlin  died  (September  24,  1933)  ;  the  motion 
picture  industry  received  a  code ;  Roxy  left 
Radio  City  Music  Hall,  joined  Warners,  left 
Warners;  “Cavalcade”  came,  was  judged  one 
of  the  best  ten ;  exhibs  worried  about  the  10% 
cancellation  privilege;  Vitaphone-Erpi  settled 
their  suit;  Jack  Cohn  advocated  abolition  of 
star-review  system ;  Ed  Kuykendall  was  twice 
re-elected  MPTOA  president;  box  office  re¬ 
ceipts  went  up ;  box  office  receipts  went  down ; 
Fox  started  his  American  Tri-Ergon  patent 
suits  ;  Fox  lost  his  American  Tri-Ergon  patent 
suits. 


“Swell  Head’s”  Mike  Donlin 

lie  passed  away  September  24,  1933 

Until  April,  1935.  when  Columbia  accounts 
received  “Swell  Head”  as  part  of  Columbia 
program  no  one  heard  of  that  Bryan  Foy  pro¬ 
duct. 

Observers  who  knew  the  facts  of  the  matter 
wondered  why  Columbia,  with  No.  5030  already 
completed,  had  not  included  cast,  title,  credits  on 
worksheet  used  in  first  1934-1935  selling,  won¬ 
dered  why  such  a  profit-making  company  should 
try  to  give  clients  a  picture  which  probably  had 
been  made  for  about  one-half  usual  Columbia 
program-picture  cost.  Reasons  thought  likely 
for  such  action  were  (1)  Necessity  of  Colum¬ 
bia’s  speeding  up  apparently-delayed  distribu¬ 
tion  to  exchanges  (2)  Ability  to  save  money 
over  usual  program  overhead  (3)  Extraordi¬ 
nary  Columbia  passion  for  economy  (4)  Desire 
to  make  even  greater  profit  showing  for  current 
season,  regardless  of  exhibitors’  interests  (5) 
Columbia  hope  that  matter  would  go  undiscov¬ 
ered  (6)  If  discovered,  to  furnish  ready  mate¬ 
rial  for  the  exhibitor’s  10%  cancellation  privi¬ 
lege. 

That  reform-intending  outsiders  might  seize 
upon  the  incident  as  another  reason  for  attack¬ 
ing  blockbooking  was  also  apparent.  Even  the 
most  ardent  block  booking  advocate  might  have 
to  contend  that  something  must  be  wrong  with 
a  system  which  allows  such  a  manipulation, 
even  though  the  picture  distributed  had  all, 
qualifications  for  family  trade. 

It  remained  for  publisher-exhibitor  protector 
Pete  Harrison  to  sum  up  the  industry’s  attitude 
toward  such  tactics,  April  27,  when  in  his 
Harrison’s  Reports,  in  referring  to  other 
Columbia  practices  he  said : 


“Columbia  is  not  in  such  a  strong  position 
that  it  can  afford  to  resort  to  such  tactics.  They 
have  had  pretty  good  luck  the  past  few  years 
but  it  seems  as  if  it  is  now  petering  out.  They 
have  had  two  successes  this  year  so  far  and 
unless  they  come  forward  with  more  they  will 
have  a  tough  time  next  season  selling  their 
pictures  .  .  .” 

What  publisher  Pete  would  say  when  he 
heard  of  latest  Columbia  idea  was  unpredictable, 
but  observers  pointed  out  that  when  he  had 
swung  into  action  against  one  film  company 
years  ago  for  substitution  overdoing,  he  cost 
that  company  hundreds  of  thousands  of  dollars. 


Call  to  Country 

Last  fortnight,  Pennsylvania’s  motion  picture 
industry  has  occasion  to  swell  with  pride,  feel 
honored.  Of  all  high  standing  Democrats, 
leaders,  President  Franklin  D.  Roosevelt  had 


Plymouth’s  Frank  Walker 

A  country’s  need  zvas  greatest 


chosen  Plymouth-born  Frank  C.  Walker  to  take 
charge  of  the  clearing  house  through  which 
flows  $4,800,000,000  planned  for  work-relief. 

Not  surprised  at  such  high  honor  were  movie- 
men.  That  Democratic  treasurer  Walker  had 
done  a  swell  job,  had  not  sought  personal  glory, 
had  felt  content  only  to  serve  country  and 
President  was  known  to  his  friends,  Washing¬ 
ton  newspapermen,  high  Democrats.  That  he 
had  taken  the  new  position  brought  even  closer 
the  realization  that  Pennsylvania  Walker  felt 
the  country,  President  had  called,  should  be 
served.  *  *  * 

Forty-eight  years  ago.  Plymouth  called  out  no 
band  when  Frank  C.  Walker  was  born.  Even 
when  he  left  Plymouth,  went  to  South  Bend’s 
Notre  Dame  University,  entered  legal  work  in 
far-eff  Montana,  Plymouth  folk  had  little  oc¬ 
casion  to  realize  it  was  the  birthplace  of  one 
of  U.  S.’s  future  big  men. 

Montana's  bar  saw  him  in  1909,  its  legislature 
in  1913.  From  there  his  progress  was  rapid. 
For  Anaconda  Copper,  the  Ccmerford  theatres, 
legal-light  Walker  became  counsel.  Many  a 
step  of  his  uncle  M.  E.  Comerford  was  cau- 


32 


May  1'35 


THE  PHILADELPHIA  EXHIBITOR 


tioned  by  the  soon-to-be-prominent,  businesslike, 
capable,  Pennsylvania-Montanaite. 

When  Franklin  D.  Roosevelt  looked  Wash- 
ingtonward,  declared  his  intention  of  seeking 
the  Presidency,  Frank  C.  Walker  was  one  of 
the  close  friends  who  persuaded  him  to  try. 
When  the  campaign  began,  Frank  C.  Walker 
was  Democratic  treasurer.  While  other  promi¬ 
nent  Democrats  became  ambassadors,  judges, 
cabinet-members,  Frank  C.  Walker  shunned  the 
limelight,  sought  no  reward. 

Only  after  President  Roosevelt  sent  for  uncle 
M.  E.  Comerford,  explained  to  him  the  coun¬ 
try’s  need,  urged  him  to  tell  nephew  Walker  the 
United  States’  interest  were  more  important  at 
that  time,  did  he  decide  to  accept  any  post. 

When  the  President  made  him.  NRA  Executive 
Council  head  then  did  he  emerge  into  the  spot¬ 
light.  Married,  happy  father,  he  retains  the  first 
friendships  made  in  movie  history,  is  ample 
proof  that  a  big  man  can  be  big  in  his  own 
backyard. 

Promise  Come  True 

While  commanding  all  Stanley- Warner  the¬ 
atres  here,  zone  manager  William  Goldman 
gained  a  reputation  for  straight  shooting,  was 
described  as  always  having  something  on  the 
ball.  Leaving,  almost  two  years  ago,  his  local 
S-W  post,  former  zone  chief  Goldman  an¬ 
nounced  his  intention  of  staying  in  Philadelphia, 
building  a  large  independent  Circuit. 


6-House  Operator  Goldman 

He  still  has  something  on  the  ball 

For  almost  two  years,  local  filmmen  heard 
acquisition  rumors,  knew  straight-shooter  Gold¬ 
man  had  taken  Pottstown’s  Hippodrome,  was 
eyeing  Germantown's  Band  Box,  had  even 
looked  toward  Pittsburgh.  But  no  Goldman 
chain  arose  to  make  headline  news.  Gradually, 
many  film  folk  thought  any  Goldman  circuit  a 
myth.  Exceptions  were  former  close  friends, 
who  respected  his  business  judgment,  operation- 
ability,  believed  he  still  had  something  on  the 
ball,  was  laying  his  plans  carefully. 

Last  fortnight,  not  only  the  latter  but  the 
entire  trade  were  sharply  reminded  that  a  Gold¬ 
man  declaration  retained  force  of  S-W  days. 
William  Goldman  Theatres  announced  it  would 
start  the  new  season  with  6  houses,  more  later. 
Included  was  complete  Pottstown  domination, 
with  Hippodrome,  Strand,  Victor  under  con¬ 
trol;  Hanover’s  Park  Theatre;  Philadelphia's 
Bandbox,  56th  Street. 


Highlights  were  acquisition  of  two  Stanley- 
Warner  Pottstown  properties,  not  entirely  sur¬ 
prising  to  those  who  knew  Goldman  still  had 
friendly  relations  with  Harry  M.  Warner;  defi¬ 
nite  reopening  of  West  Philadelphia’s  56th 
Street  Theatre ;  final  acquisition  of  German¬ 
town’s  Bandbox,  following  a  legal  tilt  which 
went  as  far  as  U.  S.  Court  of  Appeals.  That 
equipment  dealers  would  benefit  as  well  was 
noted  in  the  redecorating,  reopening  of  Potts- 
town's  Victor  as  a  community  show,  traveling 
show  center ;  refurbishing  of  long-closed  56th 
Street  Theatre. 

Llappy  were  Goldman's  friends,  independent 
exhibitors,  but  from  the  former  S-W  chief, 
himself,  came  no  statement.  That  he  did  not 
seek  the  limelight  was  not  surprising  to  ob¬ 
servers  who  knew  that  6-house  operator  Gold¬ 
man  would  speak  through  action,  not  words. 


Premium  Nightmare 

Headlines : 

BIG  FREE  MOVIE  SHOW  IN  OUR 
POTTERY  DEPARTMENT 
GALA  FILM  ATTRACTION  IN  OUR 
DISH  SECTION 

NOW!  FREE  MOVIES  IN  OUR 
HOUSEWARES  DIVISION. 

Ads  on  film  pages  .  .  .  heralds  ...  24 
sheets  ...  a  zoning  schedule  with  John  Wana- 
maker's  home  furnishings,  pottery,  dish  depart¬ 
ments  playing  first  run  Market  Street ;  Gim- 
bel’s,  Snellenberg’s,  Strawbridge’V  day  and 
date,  7  days  later ;  Lit’s,  others,  7  days  follow¬ 
ing  .  .  .  Stores  throughout  the  city  using  the 
same  policies  .  .  .  free  film  for  all  those  at¬ 
tending  the  stores  .  .  .  free  entertainment  .  .  . 
big  ads. 

Filmmen  looking  through  local  dailies  this 
week  found  no  such  picture  staring  them  in  the 
face,  but  had  good  reason  to  deliberate  on  pos¬ 
sibilities  of  big  Philadelphia  department  stores, 
others,  handling  in  such  manner,  a  competitive 
menace  which  few  could  doubt  had  arisen. 

The  same  theatremen  had  but  to  turn  to 
amusement  pages  to  see  theatre  ads  advertising 
every  household  utensil  except  bath  tubs. 

Department  stores,  neighborhood  merchants 
did  not  need  glance  at  crockery,  pottery  laden 


shelves  to  tell  them  that  theatre  premium  give¬ 
aways  had  cut  into  their  business,  was  reduc¬ 
ing  their  gross.  Years  of  premiums  had  taken 
their  toll,  had  filled  houses  with  crockery,  had 
seen  the  cycle  which  began  with  dresserware 
run  through  towels,  cloths,  linens,  silverware, 
china,  pots  and  pans,  brooms,  cocktail  shakers, 
lamps,  novelties,  back  to  dresserware. 

Jealous  of  free  picture  competition  is  the 
motion  picture  exhibitor,  but  even  the  most 
envious  can  not  deny  that  department  stores 
have  facilities  with  which  to  exhibit  free  pic¬ 
tures,  bally  free  programs.  Self-conscious  ex¬ 
hibitors,  who  wondered  to  what  further  pre¬ 
mium  extent  they  would  have  to  go  to  keep  up 
never-ceasing  demands  for  big  values,  novel¬ 
ties,  could  not  deny  as  well  that  premium-laden 
patrons  must  certainly  have  stopped  buying 
from  stores  long  ago. 


Inde  Bites  Inde 

When  a  chain  bites  an  inde  exhibitor,  that 
is  not  news.  When  an  inde  exhibitor  bites  a 
chain,  that  is  news. 

But,  last  week,  localites  awoke  not  only  to 
find  an  fnde  biting  an  inde  but  saw  also  an 
IFPA-member  biting  another  lEPA-member. 

Center  of  attention  was  Philadelphia’s  5th 
and  Lehigh  sector,  well-populated,  just  as  well 
theatred.  Biggest  house  is  David  Shapiro’s 
Admiral,  once  operated  by  veteran  Morris  Fine- 
man,  recently  changing  hands.  About  the  same 
time,  old-timer,  high  reputation  bearing  Leo 
Posel  announced  he  had  taken  the  one-time  Bell 
Theatre,  would  reconvert  it  back  from  a  bowl¬ 
ing  alley  into  the  Bell  Theatre.  Observers 
noted  keen  theatre  competition  beginning,  heard 
stories,  vague  rumors,  wondered  what  would 
happen. 

Last  week,  they  needed  wait  no  longer. 
Through  official  channels,  they  learned  Admiral- 
operating  Dave  Shapiro  intended  to  take  5th 
and  Lehigh’s  almost-forgotten  State  Theatre, 
would  remodel,  reopen,  run  it  as  a  B  house  for 
product  not  suitable  for  Admiral  operation.  To 
sympathetic  listeners,  both  men  told  their  story, 
regretted  that  the  three-cornered  situation  had 
to  arise. 


THE  PHILADELPHIA  EXHIBITOR 


May  1 T  3  5 


33 


Interested  as  well  were  ( 1 )  local  exchanges 
who  knew  that  a  price,  premium,  cut  rate  war 
would  not  particularly  benefit  them;  (2)  Pre¬ 
mium  dealers,  who  saw  two  more  outlets  (3) 
IEPA-officials,  who  seemed  more  intent  on 
joining  Allied  than  settling  a  problem  between 
two  members. 


Divided  Territory 

Few  who  watched  the  progress  of  Eastern 
Pennsylvania’s  Independent  Exhibitors  Protec¬ 
tive  Association  had  little  doubt  but  that  when 
national  affiliation  came,  IEPA  would  cast  its 
lot  with  Allied  States.  Hinted  when  IEPA 
effected  a  membership  arrangement  with  Allied 
Jersey,  when  it  worked  co-operatively  with  Al¬ 
lied’s  Western  unit,  actual  affiliation  took  place, 
April  23,  at  a  meeting  for  IEPAites,  invited 
exhibitors,  no  tradepressmen. 


IEPA  spokesman  Neufeld 

The  press  was  barred 


Through  lEPA-spokesman  business  manager 
Oscar  Neufeld,  the  press  was  told  that  IEPA 
had  joined  Allied,  that  58  were  present,  that 
an  amicable  joint-membership  arrangement  for 
Southern  New  Jersey  Allied-men  had  been  ar¬ 
ranged,  that  no  other  important  business  was 
discussed.  Unmentioned  by  spokesman  Neu¬ 
feld  were  any  pre-meeting  rumors  which  in¬ 
volved  the  code,  next  season’s  buying,  an  attack 
on  one  distributor,  Pettingill  bill. 

When  informed  of  such  goings-on,  MPTO’s 
crusading,  all-action  president  Lewen  Pizor  cast 
no  envious  remarks,  saw  fit  only  to  tell  what 
lEPA-spokesman  Neufeld  had  not  seen  need  to 
report,  that  present  were  also  several  invited- 
MPTOmen,  who,  according  to  President  Pizor, 
only  observed,  as  well  as  other  invited  Allied 
leaders. 

Thus,  Eastern  Pennsylvania,  once  most  peace¬ 
ful,  happiest  of  all  exhibitor  grounds,  found  it 
selected  as  another  MPTOA-Allied  debate  place 
as  an  outcome  of  a  long  series  of  incidents 
which  included  everything  from  a  double  fea¬ 
ture  legal  case  to  persistency  of  local  premium 
advocates. 


Cock  Robin’s  Death 

Opponent  of  an  unfair  code  is  Allied  States 
Association.  Because  it  has  constantly  rapped 
the  “big  eight”  (major  producers),  because  it 
was  never  satisfied  with  code  developments, 
Allied  has  co-operated  in  code  matters  only 


where  necessary,  put  its  protests  into  definite 
form  at  April  8’s  NRA  Senate  Finance  inves¬ 
tigation. 

Because  of  all  this  not  unexpected,  last  fort¬ 
night,  was  another  Allied  bulletin  in  which, 
under  “Who  Killed  Cock  Robin”?  headline, 
Allied  writers  laid  the  blame  at  “big  eight’s” 
door,  said  the  motion  picture  was  still-born, 
never  had  any  life,  inferred  that  prospects  for 
industry  operating  under  a  code  of  fair  competi¬ 
tion  were  not  bright. 

Other  Allied  matters  included  a  plea  for  Pet¬ 
tingill  bill  support,  much  attention  to  the  Allied- 
Atlanta  convention,  May  21-23.  To  be  dis¬ 
cussed  there  were  the  code,  Pettingill  bill, 
sales  policies,  product,  boycott  progress. 


DISTRIBUTION 


Catchpenny  Nickelodeons 

Leader  in  any  movement  for  higher  film 
quality,  higher  admissions  is  United  Artists’ 
nationally  known,  popular  sales  manager  A1 
Lichtman.  Each  season  finds  him  pleading  for 
a  better  industry  plane,  checks  on  any  descent 
downward. 

First  1935  blast  along  these  lines  from  UA’s 
sales  chief  came  last  fortnight  when  he  dis¬ 
cussed  the  prevalent  giveaway  practice,  bank 
nights,  other  inducements  calculated  to  stimu¬ 
late  theatre  bus'ness,  said  that  such  methods 
tended  not  only  to  impair  films’  quality  but 
were  slowly  heading  the  whole  picture  exhibi¬ 
tion  system  back  to  days  of  “catchpenny  nickel¬ 
odeons.” 


UA’s  “Les  Miserables“ 

No  szmddHng  clothes  picture 


Spoke  Lichtman :  “The  film  industry  is  no 
longer  thought  or  spoken  of  as  being  in  “swad¬ 
dling  clothes.”  With  the  release  of  such  in¬ 
telligent  and  highly  entertaining  pictures  as 
"David  Copperfield,”  “Les  Miserables,”  “One 
Night  of  Love,”  and  others,  motion  pictures  do 
attain  their  full  maturity  .  .  .  When  an  exhibi¬ 
tor  spends  so  much  for  premiums  he  is  forced 
to  save  elsewhere  ...  In  the  end  his  product  is 
cheapened,  the  public  sours  and  the  vicious 
circle  is  completed  .  .  .  The  problem  is  squarely 
up  to  the  exhibitor  .  .  .  And  he  may  well  ask 
himself :  ‘Will  it  be  a  dignified  product  with 
the  unqualified  support  of  the  public,  or  are  we 
to  return  to  the  days  of  the  catchpenny  nickel¬ 
odeon?” 


Press  Triumph 

Two  months  ago,  Exhibitor  readers  noticed 
an  unassuming  8  pt.  chelt.  box,  read  that  RKO 


exchange  projection  room  sound  was  so  bad 
RCA  High  Fidelity  was  being  discredited,  RKO 
pictures  shown  at  disadvantage.  Needed,  indi¬ 
cated  the  article,  was  new  sound,  worthy  of 
RKO  prestige,  films. 

Last  week  into  RKO’s  Philadelphia  office  from 
home  office  executive  in  charge  of  exchange 
operations  came  a  letter.  Promised  were  new 
sound  equipment,  new  carpets,  new  drapes,  de 
luxe  trimmings.  Not  mentioned,  but  evident, 
was  indication  that  the  press  had  become  a  good 
influence,  that  RKO’s  new  projection  room 
would  be  Vine  Street’s  best. 


$104,000  Idea 

Idea-minded,  alert  RKO  manager  Frank  Mc- 
Namee  has  helped  build  the  Philadelphia 
office’s  standard,  has  closed  many  a  profitable 
deal  for  Radio  Pictures.  Not  content  with 
mere  film  selling,  RKOite  MacNamee  sponsors 
novel,  business  building  movements,  sees  them 
increase  RKO’s  local  weekly  gross. 

Not  the  least  of  manager  McNamee’s  brain 
children  was  the  Pathe  News  air  broadcast, 
through  which  listeners  heard  actual  newsreel 
sound  via  WIP,  that  way  learned  of  Pathe 
News  news-covering  prowess.  Through  Man¬ 
ager  McNamee’s  idea,  Pathe  News  accounts 
grew  here,  set  record  figures. 

Last  fortn'ght,  manager  McNamee  had  good 
reason,  cnce  again,  to  recall  his  Pathe  News- 
WIP,  months  ago  discontinued.  From  New 
York  City  came  news  of  a  similar  commercial 
tieup,  through  which  Pathe  News  broadcast; 
are  being  sent  over  many  stations,  paid  for  by 
client  Bromo  Seltzer.  For  this,  Bromo  Seltzer 
pays  weekly  $2,000,  annually  $104,000.  Unre¬ 
warded  by  any  monetary  return,  receiving  little 
credit  for  originating  such  profit-making  idea, 
RKOite  manager  refused  to  discuss  any  Bromo 
Seltzer-Pathe  News  matter  angle,  insisted  he 
had  even  better  ideas  soon  to  break. 


Convention  Season 

May,  June,  July  bring  season’s  convention, 
indicating  beginning  of  a  new  selling  season. 
Last  fortnight,  these  companies’  dates  had  been 
set : 

Warners — About  May  26,  in  Los  Angeles. 

Universal — 20  pictures  will  be  made,  with 
the  convention  to  be  held  in  Chicago,  in  May. 


Patron  Salesmen  ( Continued ) 

Neither  from  Columbia  promotion  chief 
Maurice  Grad  nor  from  Doylestown  exhibitor 
Joe  Wodock  has  come  any  news  of  further 
progress  in  the  Columbia-Doylestown-MPTO 
matter.  Rumored  were  attempts  to  get  together 
on  some  sort  of  a  deal,  but  followers  of  the 
case  which  had  secured  national  significance 
heard  no  striking,  new  developments. 

Sidelight  occurred  when  the  Charles  Segall 
headed  MPTO  board  of  managers  met,  recently, 
discussed  the  situation,  decided  that  as  long  as 
Columbia  has  indicated  it  uses  the  mails  to  aid 
exhibitors  playing  Columbia  product,  MPTO- 
Columbia  users  could  contact  promotion  chief 
Maurice  Grad,  ask  for  a  letter  campaign  plug¬ 
ging  Columbia  pictures  in  their  town.  Too 
early  to  be  ascertained  as  yet  was  promotion 
chief  Grad’s  answer,  but  should  such  a  move¬ 
ment  become  national  no  one  could  deny  that 
his  writing  duties  would  be  many  times  in¬ 
creased. 


34 


May  1 1 3  5 


THE  PHILADELPHIA  EXHIBITOR 


PRODUCTION 


Major,  Inde 

To  many  a  tradepaper  desk,  recently,  came  a 
statement  from  Mascot  president  Nat  Levine. 
Titled  “Concerning  Two  Much  Abused  Words,” 
it  pointed  out  that  the  term  “major”  had  no 
definition,  was  often  used  to  the  detriment  of 
independently  produced  pictures  which  many 
times  ranked  higher  than  those  of  supposedly 
“major”  companies. 

Scribe  Levine  thought  that  perhaps,  in  the 
future,  with  the  so-called  independent  producers 
turning  out  high  type  of  product  which  Mono¬ 
gram,  Chesterfield,  Invincible,  Sol  Lesser,  Lib¬ 
erty.  Foy,  Majestic  and  Mascot  have  made 
available  for  the  screen,  the  term  “indepen¬ 
dent”  will  connote  a  better  grade  of  pictures 
which  are  profitably  exhibited  and  the  term 
"Major”  a  secondary  grade  of  feature,  which 
is  less  acceptable.  “Adoption  of  a  term  of  self 
praise  .  .  .  has  been  most  unfair  and  the  con¬ 
stant  use  of  these  terms  by  the  trade  papers 
does  not  serve  to  foster  the  development  of  the 
younger  and  more  virile  companies  whose  pro¬ 
duct  has  already  been  established  as  splendid 
entertainment  which  can  be  profitably  sold  .  .  . 
It  is  time  the  misnomers  ‘major’  and  ‘inde¬ 
pendents’  be  banished.” 


New  Companies 

No  season  is  complete  without  new  company 
announcements.  Last  fortnight,  these  reports 
zvere  circulated: 

Popular  Pictures. — Headed  by  one  time  ex¬ 
hibitor  Lou  Berman,  Popular  plans  to  make 
18  features.  Associated  is  Bryan  Foy. 


Mayer  Re-elected 

Coast  parallel  of  famed  Hays  organization 
is  the  Association  of  Motion  Picture  Producers. 
Recently,  coast  producers  met,  re-elected 
Metro’s  Louis  B.  Mayer,  president ;  Warners’ 
Jack  L.  Warner,  Fox’s  Winfield  Sheehan,  vice- 
presidents  ;  Hays-attache  Fred  Beetson,  secre¬ 
tary-treasurer.  Replacing  ex- Paramount  pro- 


President  Mayer,  friends* 

Coast  producers  re-elected  him 

ducer  E.  Cohen  on  the  board  is  Paramount's 
Henry  Hertzbrun  while  Universal’s  Stanley 
Bergman  succeeds  Universal’s  Carl  Laemmle, 
Jr. 

*  Director  Van  Dyke,  Elsa  Lanchester,  Jeanette  MacDonald 


Cleaner  Films 

Said  Mrs.  James  F.  Looram,  International 
Federation  of  Catholic  Alumnae’s  motion  pic¬ 
ture  chairman,  at  a  luncheon  given  in  her 
honor  at  Metro-Goldwvn-Mayer  studios: 

“Since  last  July,  through  improvement  in 
pubi  c  taste  and  through  improvement  in  pic¬ 
tures  to  conform  to  the  improved  taste,  our  or¬ 
ganization  has  been  able  to  endorse  96  per  cent 
of  the  film  of  major  producers.” 

State  censor  boards,  individual  exhibitors 
knew  she  was  speaking  the  truth,  knew  also  the 
proportion  would  be  even  higher  for  indepen¬ 
dent  pictures. 


1 0  Out  of  1 2 

Fortunate  is  the  studio  which  can  tell  its 
distribution  department  it  can  sell  definite  stars, 
stories.  Many  a  film  salesman  knows  the  way 
is  easier  when  actual  titles,  star  material  are 
available. 


20th  Century’s  Zanuck  and  friend 

He  said  studios  should  close 

Thus,  last  week,  UA’s  20th  Century  film  pur¬ 
veyors  had  reason  to  be  content.  From  vice¬ 
president-producer  Darryl  Zanuck,  himself, 
came  official  announcement,  indicating  that  out 
of  12  1935-1936  20th  Century  productions,  10 
were  set,  only  two  uncertain. 

Included  were  “Ivanhoe,”  “The  Man  Who 
Broke  the  Bank  at  Monte  Carlo,”  “Sing,  Gov¬ 
ernor,  Sing,”  “Diamond  Horseshoe,”  “Shark 
Island,"  “Professional  Soldier,”  “Nile  Patrol,” 
“Gentleman,  the  King,”  “Earthbound,”  ‘It  Had 
to  Happen” ;  Ronald  Colman,  Paul  Whiteman 
and  associates,  Lawrence  Tibbett,  Wallace 
Beery,  Fredric  March,  George  Arliss,  Loretta 
Young. 

In  New  York  for  a  short  visit,  Producer 
Zanuck  advocated  a  month’s  studio  shutdown  to 
whet  public's  appetite,  reduction  in  picture  sup¬ 
ply,  more  time  for  producers  to  select  stories, 
material ;  thought  color  was  best  only  for  flashes  ; 
decided  to  visit  theatres  in  order  to  contact  the 
public,  attended  opening  of  two  20th  Century 
pictures  (“Les  Miserables,”  “Cardinal  Rich¬ 
elieu”)  ;  renewed  many  acquaintances  at  celeb¬ 
rity-attended  cocktail  party. 


Advertising  Rapped 

Many  a  circuit,  independent  theatre  runs 
advertising  reels  on  its  screen.  Some  are  heav¬ 
ily  veiled,  constitute  good  entertainment.  Others 
make  no  attempt  at  deception,  plug  product. 


To  offset  any  such  reels,  protect  the  industry 
from  the  scorn  of  ever-watching,  keenly  jealous 
newspapers,  the  Motion  Picture  Producers  and 
Distributors  of  America,  last  fortnight,  dis¬ 
cussed  the  matter,  issued  a  Will  H.  Hays-spon¬ 
sored  statement.  Said  statement  maker  Hays : 
“  .  .  .  The  motion  picture  theatre  is  and  should 
be  reserved  exclusively  for  entertainment.  The 
motion  picture  theatre  screen  is  not  a  proper 
medium  for  advertising,  whether  this  be  by 
direct  presentation  of  outright  advertising  films, 
or  by  some  indirect  effort  to  present  advertising 
films  under  the  guise  of  entertainment.” 

Announcement,  also,  by  MPPDA,  of  a  reso¬ 
lution  honoring  work  of  noted  scientist  Louis 
Lumiere,  of  discussion  of  California’s  famed 
legislative  situation,  could  not  hide  the  fact  that 
members  who  had  voted  for  screen  advertising 
investigation  at  the  completed  annual  meeting 
were  well  aware  that  many  of  their  circuit  affil¬ 
iate  houses  were  guilty  of  such  practices.  Not 
totally  forgotten,  also,  in  current  surmises,  was 
the  knowledge  that  American  publishers,  keen 
commercial  screen  advertising  opponents,  were 
last  week  meeting  in  New  York  City.  \ 

-  \ 

Busy  Gossip  Mart 

Rumor  bearers  always  find  a  new  target  when 
old  ones  disappear.  Last  fortnight,  report 
carriers  chose  Metro-Goldwyn-Mayer  produc¬ 
tion  staff,  hinted  producer  Dave  Selznick  might 
leave.  Given  as  reason  for  departure  was  his 
failure  to  agree  with  MGM  president  Nicholas 
M.  Schenck  over  terms  of  a  new  deal  to  sup¬ 
plant  the  present  $4,000  weekly  (with  profits) 
arrangement. 


Producer  Selznick 

Did  his  father-in-law  know? 

Linked  with  producer  Selznick’s  future  were 
brother  Myron,  perhaps  Jock  Whitney,  in  a 
new  venture. 

That  producer  Selznick,  if  reports  were  true, 
was  picking  a  good  time,  on  heels  of  success¬ 
ful  “David  Copperfield,”  to  strike  for  himself, 
no  one  denied,  though  observers  pointed  out  that 
any  break  could  certainly  not  be  done  without 
father-in-law  Metro-chief  Louis  B.  Mayer  hav¬ 
ing  some  knowledge. 


British  Invasion 

Last  fortnight,  exhibitors  knew  definitely 
what  proportions  the  predicted  English  invasion 
would  take.  Gaumont  British’s  gentlemanly, 
friendly  Michael  Balcon  had  come  to  Holly¬ 
wood,  made  contacts,  now  announced  which 
American  actors  would  be  sent  to  England,  for 
British  pictures. 


THE  PHILADELPHIA  EXHIBITOR 


May  1 T  3  5 


35 


Topping  the  lists  were  hero  Richard  Dix; 
heroines  Madge  Evans,  Helen  Vinson;  thrill- 
bringer  Boris  Karloff  (already  seen  in  GB’s 
“The  Ghoul”)  ;  heavy  Noah  Beery.  Reported 
soon  to  be  engaged  were  heroine  Maureen 
O'Sullivan ;  characterman  Otto  Kruger,  one¬ 
time  Abraham  Lincoln  impersonator  Walter 
Huston,  others. 

Exhibitors  looked  at  the  group,  found  no 
cause  for  alarm,  welcomed  the  presence  of 


Traveller  Dix 

GB  wanted  American  names 

American  faces  in  GB  pictures,  thought  such 
goings-on  could  help  GB  quality. 


Team  Reunited 

Metro  exchange  chiefs  were  happy,  Metro 
accounts  were  comforted,  moviegoers  voted 
thanks  last  fortnight  when  funnymen  Stan 
Laurel,  Oliver  Llardy  patched  up  their  differ¬ 
ences,  signed  new  contracts  with  race-track 
enthusiast,  shorts  producer  Hal  Roach.  Pleased 
was  the  general  industry,  except  Patsy  Kelly. 
Spanky  McFarland,  reported  several  weeks  ago 
signed  as  part  of  a  substitute  1935-1936  Hardy- 
Kelly-McFarland  trio. 


FINANCIAL 


Corporation  Reports 

Further  status  of  industry  companies  may  be 
seen  from  the  follozving  reports: 

Technicolor — 

Net  loss  of  $282,608  after  all  charges  for 
the  year  ended  December  31. 

Balaban-Katz — 

Best  showing  in  four  years  was  made  by 
Chicago’s  Balaban  and  Katz  Corporation.  A 
$425,447  profit  for  the  year  ended  December  29 
indicated  conditions  were  better  in  the  Windy 
City  district. 

Trans-Lux — 

$180,637  net  profit  was  reported  by  Trans- 
Lux  Daylight  Screen  Corporation.  Trans-Lux 
Movies  Corporation  shows  $51,159  net  loss. 


TECHNICAL 


Perfect  Sound 

Particularly  successful  have  been  the  results 
of  broadcasting  over  the  air  music,  speech  from 
film  sound  track.  Pathe’s  Bromo  Seltzer  tieup. 


other  portion  of  film  broadcasts  indicate  radio 
stations  may  eventually  discard  the  disk,  use 
sound  tracks  for  certain  commercials. 

Enthusiast  of  this  plan  is  Philadelphia’s  Dr. 
Leon  Levy,  WCAU  executive,  prominent  in 
Columbia  Broadcasting  Company  progress. 
That  Dr.  Levy  favors  such  an  idea  indicates 
to  film  men  air,  screen  may  become  closer,  that 
equipment  companies  might  eventually  find  a 
good  market  in  selling  sound  heads  to  broad¬ 
casting  studios. 


CODE 


Authority  Finances 

Last  fortnight,  the  industry’s  Code  Authority 
released  its  March  financial  statement,  indicated 


Authority  Secretary  Flinn 

March  showed  a  good  balance 

it  had  a  $23,571.17  cash  balance,  had  disbursed 
in  March  $24,252.95,  included  an  $1100  item  for 
accounting,  legal  fees. 


Fowl  Methods 

That  a  case  involving  poultry  would  also 
decide,  in  some  measure,  the  future  of  the 
motion  picture  code  no  one  would  think  possible, 
but  last  fortnight  moviemen  knew  that  by  June 
2  a  chicken-distribution  matter  would  influence 
the  NRA’s  future. 

To  test  certain  NRA  phases  in  the  United 
States  Supreme  Court,  federal  legal  lights 
selected  the  Shechter  case,  in  the  Southern  Dis¬ 
trict  of  New  York.  Attorneys  for  both  sides 
knew  the  week  of  June  2  would  be  the  last 
in  which  the  court  would  sit,  render  decisions, 
before  summer  recess.  Apparent,  also,  was  the 
fact  that  the  government  had  chosen  a  con¬ 
troversy  in  which  it  considered  it  had  the 
strongest  argument. 

Second  deadline  was  June  16,  at  which  time 
the  NRA  extension  expires.  Necessary  was 
congressional  approval  of  another  NRA  period, 
long  desired  by  the  administration. 

Theatremen  watched  the  race,  generally 
hoped  the  NRA  would  continue  with  contem¬ 
plated  reforms  (see  editorial). 


Code  Chairmen 

From  New  York  City’s  Code  Authority  this 
week  came  instructions  to  local  code  boards. 
Rescinded  were  instructions  in  June  8’s  resolu¬ 
tion,  code  manual.  Henceforth  local  boards 
would  elect  permanent  board  chairmen,  decide 
for  themselves  how  long  such  chairmen  would 
serve. 


PRESS 


Fines  for  Impurities 

Motion  picture  publicity,  advertising  depart¬ 
ments  have  now  another  good  reason  why  copy 
must  be  strictly  moral.  A  Legion  of  Decency¬ 
conscious  coast  Hays  organization  office,  April 
13,  announced  that  any  studio  found  sending  out 
hotcha  stills,  stories,  other  material  about  stars 
or  pictures  would  be  fined  $1,000-$5,000.  Banned 
were  unnecessary  leg  pictures,  scandal,  star 
salary  information. 

Credit  for  the  order  was  given  to  publicity, 
advertising  overseer  J.  J.  McCarthy,  overseen 
himself  by  all-powerful  MPPDA.  Given  as 
reasons  were  the  depression  feeling,  tax  threats. 

Expected  to  be  regulated  indirectly  were  fan 
magazines,  newspaper  syndicates  who  refused 
to  stick  to  moral  line,  continued  to  use  old  leg 
waving,  sex  angled  publicity,  pictures. 


Hays  Representative 

Close  to  famed  Will  Hays  is  high-ranking 
Catholic  publisher  Martin  Quigley  (“Motion 
Picture  Herald,’11  “Motion  Picturle  Daily”). 
Trade  was  not  surprised  last  fortnight  when 
MPPDA  head  Hays  invited  Publisher  Quigley, 
MPPDA  secretary  Carl  E.  Milliken  to  attend, 
in  his  stead,  a  Great  Britain  conference. 

Purpose  of  the  English  invitation  from 
Film  Producers  Group,  Federation  of  British 
Industries  was  to  hear  an  explanation  of  the 
coast  production  code,  to  familiarize  British 
producers  with  code  provisions. 

Spoke  Hays-body  head  Hays:  “For  many 
years,  Mr.  Quigley  has  co-operated  actively  in 
the  industry’s  plans  and  arrangements  to  pro¬ 
vide  effective  self-regulation  of  the  moral  char¬ 
acter  of  motion  pictures  to  the  end  that  pic¬ 
tures  should  attain  the  widest  possible  accept¬ 
ability  with  the  public.  ...  In  the  development 
of  the  production  code  .  .  .  Mr.  Quigley  played 
a  leading  part  ...” 


ELECTIONS 


Annual  Elections 

Last  fortnight,  these  corporate  executive 
changes  took  place: 

President  Herbert  J.  Yates  was  returned 
Consolidated  Film  Industries,  Inc.,  head. 
Elected  with  him  were  vice-president  M.  J. 
Seigel,  executive  vice-president  Ben  Goetz,  vice- 
presidents  Ralph  Pocher,  Walter  Vincent;  sec¬ 
retary-treasurer  H.  J.  Yates,  Jr.;  assistant- 
treasurer  C.  J.  Bigelow,  assistant-secretaries 
Nathan  K.  Loder,  Joe  Aller,  W.  F.  Ferris. 

President  Stuart  Webb  resigned  from 
Pathe  Exchanges,  Inc.,  was  succeeded  by  broker 
Robert  Atkins. 

Elected  Pathe  executive  vice-president  was 
broker  Robert  W.  Atkins.  Treasurer  and  vice- 
president  will  be  Arthur  Poole ;  secretary  and 
assistant  treasurer  will  be  T.  P.  Loach. 

To  replace  Pathe  Exchange,  Inc.,  comes 
Pathe,  Inc.,  because  the  new  company  owns 
no  exchanges.  Financing  of  Chesterfield-Invinc¬ 
ible  pictures,  regardless  of  distribution  outlet, 
will  continue. 

President  Sidney  R.  Kent  was  again  re¬ 
turned  to  the  Fox  helm.  Re-elected  as  well 
were  executive  vice-president  W.  C.  Michel, 
executive  vice-president  in  charge  of  produc- 


36 


May  1*35 


THE  PHILADELPHIA  EXHIBITOR 


EXCLUSIVE! 

•  Endorsed  by  "Good 
Housekeeping  Institute" 

•  Items  with  a  retail 
value  up  to  $1*75. 

•  So  superior  in  qual¬ 
ity  and  value  it  'shames1 
other  so-called  cooking 
sets  ! 

IT'S  THE  NEW! 

Good  Housekeeping 

PRIZE-AWARD 


BAKE-SERVE  SET 


JUST  ARRIVED! 

and  already  bought  by  many  of 
the  largest  theatres  In  the  ter¬ 
ritory  ! 

THE  LAST  WORD  IN 

Fine  Premiums! 


SEE  IT  TODAY! 


QUALITY  PREMIUM 

DISTRIBUTORS,  Inc. 

Serving  Exhibitors  from  Coast  to  Coast 
HOME  OFFICE:  -  1305  VINE  ST.,  PHILA.,  PA. 


tion  Winfield  Sheehan;  treasurer  Sidney  Tow- 
ell,  secretary  Felix  A.  Jenkins,  assistant  secre¬ 
taries  John  P.  Edmonson,  J.  H.  Lang;  assist¬ 
ant  treasurer  W.  S.  Bell,  R.  B.  Simonson.  Re¬ 
elected  to  the  board  were  Kent,  Michel,  H.  B. 
Clark,  Harley  L.  Clarke,  Daniel  O.  Hastings, 
Arthur  W.  Loasbey,  Ernest  Niver,  Hermann 
Place,  Seton  Porter,  Sydney  Towell,  H.  Donald 
Campbell. 


CONGRESS 


New  Copyright  Law 

Not  since  1909  has  there  been  any  concerted 
action  on  bringing  United  States  copyright 
laws  up-to-date,  more  nearly  adequate.  As  codi¬ 
fication  and  consolidation  were  made,  motion 
pictures  had  not  greatly  developed.  However, 
August  24,  1912,  motion  pictures  was  made  one 
of  the  subjects  on  which  application  for  copy¬ 
right  might  be  filed. 

Though  thrice  amended  since  that  time  (in 
1919,  1926,  1928),  the  Copyright  Act  of  1909 
has  stood  virtually  unchanged  though  with  the 
increased  public  favor  of  motion  pictures  has 
grown  also  the  necessity  for  writers’,  compos¬ 
ers’  protection. 

“The  law’s  delay”  stood  to  be  corrected  last 
fortnight  when  Senator  F.  Ryan  Duffy  intro¬ 
duced  Senate  Bill  2465  to  amend  the  Act  of 
1909,  bring  the  copyright  law  up  to  date  even 
more.  Principal  change  involved  is  bringing  of 
motion  pictures  and  radios  specifically  into  the 
scope  of  the  law  by  mentioning  those  two  indus¬ 
tries  by  name.  Under  the  measure,  it  would 
be  an  author’s  exclusive  right  to  make  a  talk¬ 
ing  or  silent  picture  from  his  work,  to  per¬ 
form  the  work  as  a  motion  picture,  to  synchron¬ 
ize  it  as  such. 

Other  changes  include : 

Works  of  original  authorship  for  radio 
broadcasting  wou'd  be  copyrightable.  All 
works  of  an  author,  regardless  of  form,  may  be 
secured.  Duration  of  copyright  term  to  be  56 
years  without  renewal,  instead  of  27  with  privi¬ 
lege  of  27- year  extension.  All  existing  copy 
rights  would  be  revised  in  this  respect  so  that 
the  maximum  duration  would  be  56  years.  Re¬ 
newals  under  the  Act  of  1929  would  be  made  to 
fill  the  new  56-year  period.  Infringement  pro¬ 
ceedings  would  not  stop  cinema  production  “sub¬ 
stantially  commenced  or  distribution  and  ex¬ 
hibition.”  Maximum  damages  for  all  infringe¬ 
ments  by  one  infringer  up  to  the  date  of  judg¬ 
ment  would  be  $20,000,  Motion  picture  pro¬ 
ducers  and  distributors  who  have  acted  in  good 
faith  would  not,  in  the  case  of  an  infringement 
suit,  be  required  to  surrender  all  copies  of  the 
infringing  film. 


Aid  for  Artists 

In  the  mad  dash  for  recovery,  prosperity  dur¬ 
ing  the  past  two  years,  industry,  agriculture 
have  been  main  beneficiaries,  with  that  notor¬ 
iously  neglected  group,  artists,  left  to  flounder. 
Last  fortnight,  however,  Massachusett’s  Repre¬ 
sentative  William  P.  Connery,  Jr.,  took  the 
initial  step  in  alleviating  the  unemployment  sit¬ 
uation  among  musicians,  other  artists,  when  he 
introduced  House  Bill  7161  to  create  a  5-man 
Commission  for  the  Advancement  of  Music  and 
Art,  having  for  its  purpose  the  enhancement  of 
the  “cultural  interests  of  the  American  people 
by  providing  employment  for  and  aiding  in 
securing  employment  for  persons  engaged  in 
artistic  endeavor  and  persons  promoting  music 
and  other  fine  arts.” 


From  the  exhibitors  who 
played  the  pre  -  release 
engagements  of  .  .  . 


HIGH 

SCHOOL 

GIRL 

With  Cecilia  Parker 
Helen  MacKeller 
Mahlon  Hamilton 
Crane  Wilbur 

and  others 

ASK  .  . . 

Broadway .  .  .  Camden,  N.  J. 
Jackson  .  .  .  Phila.,  Pa. 

Lehigh  .  .  .  Phila.,  Pa. 

W.  Allegheny .  .  .  Phila.,  Pa. 
Family.  .  .Scranton,  Pa. 

Capitol .  .  .  Shamokin,  Pa. 
about  their  SRO  Business 

AND  WATCH  . . . 

Rivoli .  .  .  Phila.,  Pa. 

Palm  .  .  .  Phila.,  Pa. 

Fulton  O.  H. .  .  .  Lancaster,  Pa. 
Criterion  .  .  .  Bridgeton,  N.  J. 
Keystone  .  .  .  Williamsport,  Pa. 
Hippodrome .  .  .  Pottsville,  Pa. 
Plaza  .  .  .  East  Stroudsburg,  Pa. 

The  Biggest  Money  Picture 
of  the  Season  ! 

General  Release,  MAY  1st 


OLLYWOOIt 

Film  Exchanges,  Inc. 

JOHN  GOLDER,  Manager 
1220  Vine  Street  Philadelphia 


THE  PHILADELPHIA  EXHIBITOR 


May  1 f  3  5 


37 


BETTER  MANAGEMENT 


Tested  ideas  .  .  .  Suc¬ 

cessful  merchandising  .  .  . 
Stunts  that  are  proven. 


"Dizzy  Dames"  Has 
Big  Dance  Tieups 

Backed  by  national  advertising  cam¬ 
paigns  sponsored  by  a  group  of  manu¬ 
facturers  and  recommended  to  the 
members  of  Dancing  Masters  of  Amer¬ 
ica,  Liberty’s  musical  “Dizzy  Dames’’ 
is  set  for  nation-wide  exploitation. 

Feature  introduces  a  new  dance  called 
‘‘The  Martinique,”  recently  presented  before 
the  members  of  the  New  York  Society  of 
Teachers  of  Dancing  by  Florence  &  Alvarez, 
noted  ballroom  team.  Oscar  Duryea,  state 
supervisor  of  the  society,  has  recommended 
it  to  the  national  organization,  whose  mem¬ 
bers  have  received  a  complete  description  of 
the  official  version  together  with  the  Harms 
arrangement  for  piano. 

Marjorie  Rambeau’s  “Martinique”  coiffure 
and  her  photograph  will  constitute  the 
“Mother  Day"  advertising  campaign  of  the 
American  Yvette  Company,  operating  a  chain 
of  high-cl  ass  beauty  salons  in  thirty  cities, 
the  list  including  Gimbel’s  and  Lord  &  Tay¬ 
lor’s  in  New  York,  Bullock’s  in  Los  Angeles, 
etc. 

A  specially  designed  “Martinique"  dance 
dress,  displayed  by  hundreds  of  department 
stores  and  specialty  shops  throughout  the 
country  will  be  supported  by  trade  and  news¬ 
paper  advertising.  In  New  York,  Russek’s  on 
Fifth  Avenue,  will  feature  the  dress  in  news¬ 
paper  space.  The  manufacturers  are  making 
available  additional  advertising  accessories  to 
tie  in  the  stores  and  theatres.  A  "Martinique" 
beach  robe  will  similarly  be  backed  by  an  ex¬ 
tensive  campaign. 

Brunswick,  Columbia  and  A  merican 
Records  have  made  recordings  of  "The  Mar¬ 
tinique”  and  “1  Was  Taken  by  Storm”  from 
“Dizzy  Dames,”  with  the  participation  of 
such  outstanding  orchestras  and  vocalists  as 
Hal  Kemp,  Helen  Morgan.  Henry  King  and 
the  Waldorf-Astoria  orchestra  and  others. 
Special  display  material  will  be  made  avail¬ 
able  to  exhibitors  and  music  stores. 


Palm  Baby  Contest 

Palm  Theatre  held  a  baby  contest,  with 
six  loving  cups  to  the  winners.  It  was  a  big 
success. 


“Black  Fury ”  in  House 


“Black  Fury”  was  shown  in  the  House 
chamber  last  week  to  an  audience  of 
legislators. 

Common  Pleas  Judge  M.  A.  Mus- 
manno,  who  wrote  the  scenario,  ex¬ 
plained  that  the  picture  was  a  drama¬ 
tization  of  the  killing  of  John  Barkosi 
at  Imperial  by  coal  and  iron  police.  He 
introduced  seventeen  persons  who  suf¬ 
fered  injuries  at  the  hands  of  company- 
paid  police  officers  and  widows  of  two 
men  killed  by  coal  and  iron  police.  Sev¬ 
eral  of  them  spoke  briefly.  One  was  the 

widow  of  Barkowski - Mrs.  Sophie  Bar- 

kowski,  Tyre. 


New  Offset 


National  Penn  Printing  Company’s 
new  offset  printing  process  is  getting  a 
lot  of  attention  from  exhibitors  who 
seek  something  different  in  printing. 

The  process  is  more  costly  to  Na¬ 
tional  Penn,  but  the  company  is  passing 
it  on  to  exhibitors  at  only  a  slight  in¬ 
crease.  The  process,  which  will  be  ex¬ 
plained  by  A1  Biofson,  Simon  or  Oscar 
Libros,  allows  for  greater  latitude  in 
program  layouts. 

The  National  Penn  equipment  is  the 
most  modern  on  Vine  Street  and  the 
plant  takes  its  place  as  one  of  the  im¬ 
portant  printing  shops  in  the  city. 


Birthday  Clubs 

Tower,  Roosevelt,  Nixon  Theatres  have 
tieups  with  local  newspapers/,  the  "69th 
Street  News,”  “West  Philadelphia  Times," 
"Frankford  Gazette"  on  a  birthday  club  idea. 
A  Kiddies'  Birthday  Club  was  formed  in  each 
section,  with  tickets  to  those  having  them. 
Paper  prints  the  names  and  gives  the  theatre 
publicity.  Theatre  gives  a  one  frame  trailer 
on  the  screen. 

It  is  working  out  well  and  speaks  aces  for 
Monte  Salmon  and  his  crew. 


"Roberta" 

Harrisburg 

A  large  show  window  in  the  Bolton  Hotel 
Building  in  the  business  center  of  Harrisburg 
was  painted  white  at  the  direction  of  John 
F.  Rogers,  manager,  State  Theatre,  Harris¬ 
burg,  through  arrangements  with  the  hotel 
management.  In  the  center  of  the  glass  a 
small  peep-hole  was  left  unpainted.  A  sign 
above  the  hole  read:  "Do  not  look  in  here.” 

Naturally,  the  stunt  aroused  the  curiosity 
of  passers-by  who,  upon  peering  into  the 
hole,  saw  a  large  cut-out  on  “Roberta,”  in¬ 
dicating  the  date  on  which  the  picture  was  to 
open  at  the  State. 


"Les  Miserables" 

Harrisburg 

Sam  Gilman,  manager,  Loews  Regent, 
Harrisburg,  again  crashed  into  the  free  pub¬ 
licity  columns  of  Harrisburg  newspapers, 
when  he  presented  at  the  Governor's  Man¬ 
sion,  April  2  7,  a  private  pre-showing,  of 
Les  Miserables”  which  opens  at  Loews, 
Harrisburg,  May  10. 


School  Pictures 

Mahanoy  City 

Talking  pictures  are  playing  an  important 
part  in  the  curriculum  activities  of  the 
Mahanoy  Township  High  School,  Mahanoy 
City. 

Every  month  at  least  two  feature  pictures 
and  eight  short  subjects  are  shown  in  the 
assembly  hall.  Shorts,  exhibited  twice  a 
week  at  regular  school  assemblies,  cover  such 
fields  as  music,  science,  geography,  history 
and  travel.  The  feature  pictures  are  also 
allied  to  the  curriculum.  Dr.  Joseph  F. 
Noonan,  superintendent  of  schools,  is  respon¬ 
sible  for  the  innovation. 


"Go  Into  Your  Dance" 

Harrisburg 

Through  the  courtesy  of  the  State  The¬ 
atre,  Harrisburg;  Telegraph  Newspapers, 
Harrisburg;  American  Baseball  League  and 
the  Philadelphia  Athletics,  carrier  boys  of 
The  Telegraph  Newspapers  and  their  friends 
were  the  guests  of  The  Telegraph  Carriers’ 
Baseball  Tea  m  at  the  State  Theatre,  April 
19,  at  a  special  showing  of  a  moving  pic¬ 
ture,  “Play  Ball.”  Tie-up,  arranged  by  man¬ 
ager  John  F.  Rogers,  State,  gave  an  abund¬ 
ance  of  publicity  to  his  current  feature,  “Go 
Into  Your  Dance.” 

As  an  added  attraction.  Art  Shires,  man¬ 
ager,  Harrisburg  Baseball  Club,  and  his  team 
attended  the  showing  in  person  as  the  guests 
of  the  management. 


"Car  99" 

York 

Sid  Poppay,  manager,  Rialto  Theatre, 
York,  used  a  decorated  car  to  plug  “Car 
99”  on  the  streets  of  York  and  was  rewarded 
with  business  far  above  normal  for  his  the¬ 
atre.  Plug  cost  him  exactly  nothing,  the 
local  Ford  dealer  jumping  at  the  chance  to 
allow  him  free  use  of  the  car  for  six  days 
including  the  playing  dates,  and  even  did  the 
painting  themselves. 


"Wedding  March" 

Philadelphia 

Tower  Theatre,  here,  got  a  lot  of  attention 
when  it  used  letters,  which  appeared  decid¬ 
edly  personal  until  the  recipients  found  out 
it  was  a  plug  for  "The  Wedding  March.” 
The  letters  were  certainly  plenty  pash  and 
might  have  made  wives  jealous  until  the  ad 
plug  was  found. 


"Lost  City" 

Philadelphia 

Thanks  to  George  Fishman,  Hollywood 
exchange  has  arranged  a  tieup  whereby  all 
theatres  running  “The  Lost  City”  now  can 
have  a  Grunow  radio  given  away.  An  essay 
contest  is  run  in  connection  with  the  showing 
of  the  picture. 

The  exchange  will  give  details. 


"Times  Square  Lady" 

Philadelphia 

Tower  Theatre  tied  up  with  the  Taft  Hotel, 
New  York  City,  in  an  essay  contest  on  fam¬ 
ous  public  and  historical  squares  of  Philadel¬ 
phia.  Winner  got  a  trip  to  New  York, 
stopping  at  the  Hotel  Taft,  as  well  as  tickets 
to  shows.  Neighborhood  “69th  Street  News” 
also  co-operated. 


Court  Lesson 


Magistrate  Dogole  turned  his  Traffic 
Court  into  a  movie  theatre  recently 
when  he  showed  “Saving  Seconds,”  a 
safety  film,  to  drivers  awaiting  hearings 
for  traffic  violations.  Dogole  wanted  to 
bring  the  motorists  face  to  face  with 
accidents  on  the  screen  rather  than  in 
actuality. 


38 


May  1 1 3  5 


THE  PHILADELPHIA  EXHIBITOR 


Quality  in  Exposition 

Quality  Premium  has  entered  the 
Philadelphia  on  Parade  exposition  to  be 
held  May  8-May  18.  All  Philadelphia 
industries  will  have  exhibits  and  Qual¬ 
ity  says  it  is  the  only  premium  com¬ 
pany  exhibiting. 

Names  of  theatres  giving  away  the 
premiums  will  be  advertised.  In  addi¬ 
tion,  souvenirs  will  be  distributed. 

Mrs.  Franklin  D.  Roosevelt  is  sched¬ 
uled  to  open  the  exposition. 


"Car  99" 

Media 

Harlan  M.  Taylor,  Media  Theatre  manager, 
tied  up  with  the  state  police.  Media  police 
and  surrounding  police  for  "Car  99".  The 
chieftains  and  aides  attended  the  show  as 
guests  and  thought  it  was  a  swell  piece  of 
merchandise. 

"Life  Begins" 

Marcus  Hook 

Mel  Koff,  energetic  Marcus  Hook  man¬ 
ager,  tied  up  his  Globe  with  Gulf  Refining 
stations  for  "Life  Begins  at  40."  A  novelty 
herald  was  distributed,  with  a  power  com¬ 
pany  intelligently  tied  in. 

It  was  a  good  example  of  how  smart  sell¬ 
ing  can  make  use  of  familiar  angles.  Re¬ 
sult  was  a  herald  that  got  plenty  of  distribu¬ 
tion.  Herald  told  folks  to  save  on  gas,  elec¬ 
tric  and  water,  with  the  whole  family  advised 
to  go  see  the  Rogers  show.  The  Fox  "New 
Dynamo"  house  organ  gave  praise  to  the 
stunt. 


"High  School  Girl" 

George  Fishman  got  a  good  tieup  for 
High  School  Girl,”  from  Hollywood,  when 
he  placed  a  full  page  article  in  the  Sunday 
"Daily  News."  It  was  headed  "Sex  in  the 
Classroom,"  and  was  illustrated  with  stills 
from  the  picture. 

"David  Copperfield" 

Exhibitors  will  find  that  if  they  send  copies 
of  "David  Copperfield"  to  the  local  library 
in  advance,  interest  in  the  picture  is  in¬ 
creased. 


Cohn's  Mystic 

Artie  Cohn,  Lindley  Theatre,  used  Victor, 
mystery  man,  to  help  his  Managers’  Week 
drive.  _ 


FOR  “DEVIL  DOGS.”  Local  Strand 
Theatre  manager  and  assistant  Bill 
Balkenhol  rigged  up  this  parade  for 
Warners’  “Devil  Dogs  of  the  Air.” 


THE  MARCH  OF  TIME  is  anew 
kind  of  pictorial  journalism, 
packed  with  the  liveliest  sort  of  audi¬ 
ence  reaction.  The  kind  that  brings 
your  audience  back  month  after 
month  to  see  each  new  issue! 

MARCH  OF  TIME  io'  April  is 
backed  by  an  unusually  large  adver¬ 
tising  campaign  in  newspapers,  na¬ 
tional  magazines,  billboards  and 
radio. 


A  lot  of  box  office  will  accrue  to 
theatres  showing  THE  MARCH  OF 
TIME.  Will  yours  be  one?  A  fair 
national  price  policy  has  been 
worked  out  for  every  size  city,  town 
and  theatre.  If  you  want  the  details, 
write  MARCH  OF  TIME  DISTRIB¬ 
UTORS,  R.K.O.  BUILDING,  NEW 
YORK  CITY. 

A  First  Division  release 


MARCH  OF  HME 


Delaware  Hoping 


Remark  made  by  Walter  Winchell  in 
a  broadcast  about  the  possibility  of 
moton  picture  industries  being  moved 
from  California  to  Delaware,  and  the 
friendly  acknowledgement  of  the  invi¬ 
tation  recently  extended  MGM  by  John 
C.  Saylor,  secretary  of  the  Wilmington 
Central  Labor  Union,  has  revived  hope 
to  some  extent  in  Delaware  that  there 
may  be  some  chance  to  land  at  least  a 
part  of  the  industry. 

The  reply  to  Saylor’s  invitation  writ¬ 
ten  by  Louis  B.  Mayer,  first  vice-presi¬ 
dent,  MGM,  did  not  commit  the  concern 
to  any  promises. 


SERVING  theatre  needs  with 
a  knowledge  of  theatre 
business. 


A 

F 
E 
T 

y 


SSISTING  theatre  owners  with 
a  staff  of  trained  clerks  and 
office  files.  No  missouts. 


REEING  theatre  owners  of  the 
worry  that  they  may  have 
forgotten  part  of  their  show. 

FFICIENTLY  operating  the  larg¬ 
est  film  delivery  service  in 
the  world. 


AKING  CARE  of  every 
possible  need  in  the  delivery 
of  film. 

I  ELDING  the  epitome  of 
safety,  service  and  effici¬ 
ency  at  a  minimum  cost. 


HORLACHER 

DELIVERY  SERVICE,  Inc. 

1228  Vine  Street,  Philadelphia 

NEW  YORK 
SCRANTON 
BALTIMORE 
WASHINGTON 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


Another  Horlacher  Service 

LARRY  DAILY,  Notary  Public 

The  only  one  on  Vine  Street  .  .  At 
your  service  any  time  during 
business  hours. 


THE  PHILADELPHIA  EXHIBITOR 


39 


THE  SHORTS  PARADE 


One  reelers  .  .  .  Two  reelers 
.  .  .  Three  reelers  .  .  .  Classi¬ 
fied  alphabetically. 


THREE-REEL 

Novelty 

DASSAN.  First  Division.  28  m.  Novel  animal  film  with 
penguins  as  actors.  This  has  been  cut  down  from  a 
feature  version  and  can  hold  as  a  novelty  on  most 
programs.  It  is  gagged  up  with  running  dialogue 
and  talk  and  could  be  sold.  NOVELTY. 

FISH  FROM  HELL.  Marine  Production.  29m.  Battle 
between  whale  and  swordfish;  also  interesting  shots 
of  swordfish’s  capture.  Fair  photography,  and  so-so 
narration,  but  will  hold  attention  by  its  novelty — 
the  battle  and  last  reel  encounter  with  swordfish  in 
small  boat  really  a  big  thrill.  Taken  in  Gulf  of 
Mexico.  SATISFYING. 


TWO-REEL 


Comedy 

ONLY  THE  BRAVE.  Fox-Educational — Star  Personality. 
20m.  Ernest  Truex.  Pleasant  comedy  with  Truex  as 
the  fellow  who  wants  to  appear  a  big  hero,  hires  some¬ 
one  to  stage  a  fake  holdup.  A  real  burglar  comes  in 
and  Truex  goes  through  the  deception,  knocks  out  the 
real  burglar.  When  it  looks  as  if  Truex’s  phony  is 
discovered,  the  real  crook  turns  out  to  be  a  big  gun¬ 
man,  and  Truex  wins  the  $5,000  reward.  FAIR. 

BEGINNERS  LUCK.  Metro — Our  Gang.  18m.  Spanky 
MacFarland,  Cabin  Kids,  Meglin  Kiddies,  Carl  Sweitzer. 
Spanky  appears  at  an  amateur  night  at  a  theatre, 
steals  the  thunder.  Short  is  one  of  the  best  Our 
Gangs  to  date,  deserves  more  than  passing  attention. 
Sell  it  strong.  EXCELLENT. 

FLYING  DOWN  TO  ZERO.  Radio — Clark  and  McCul¬ 

lough.  19m.  This  time,  as  life  insurance  agents, 
Clark  and  McCullough  make  their  own  accidents,  have 
plenty  of  opportunity  for  laughs.  Where  they  are  en¬ 
joyed  this  will  be  satisfactory.  Otherwise  it’s  just  a 
two-reeler.  FAIR. 


HIT  AND  RUM.  Radio — Four  Stars.  20m.  Leon  Errol, 
Eddie  Kane.  An  automobile  accident  and  a  lunatic 
don't  give  Errol  and  Kane  enough  to  do.  Show  isn’t 
particularly  funny  and  won’t  score.  BELOW  AVERAGE. 

HUNGER  PAINS.  Radio — Blondes,  Redheads.  18m. 

Two  girls  try  to  help  Grady  Sutton  sell  subscriptions, 
aren’t  of  particularly  good  assistance.  In  the  end, 
Grady  finally  puts  over  the  deal.  SO-SO. 

OLD  SAWBONES.  Columbia — Comedies.  18m.  Andy 

Clyde.  Andy  wants  to  be  county  physician,  has  a  com¬ 
petitor.  Board  decides  doctor  gaining  the  most 
patients  will  win.  A  quintuplets  birth  saves  the  day 
for  Andy.  FAIR. 

MEASURED  MONEY.  Fox-Educational — Coronet — Re¬ 

issue.  20m.  Shirley  Temple  and  Junior  Coghlan  are 
in  this  re-issue,  but  the  only  value  is  Shirley  Temple, 
even  though  this  was  made  before  she  came  into  the 
limelight.  ONLY  TEMPLE. 

SHRIMPS  FOR  A  DAY.  Metro — Roach — Our  Gang.  20m. 
Nice  Our  Gang  member,  with  the  kids  orphans  and 
given  a  raw  deal  except  when  the  benefactor  is  around. 
When  an  Aladdin's  Lamp  is  found,  the  benefactor  gets 
his  wish  to  be  young  again,  and  finds  out  about  the 
bad  treatment.  GOOD. 


Dramatic 

MARCH  OF  TIME.  April  issue.  First  Division — March 
of  Time  Distributors.  20m.  Four  clips  include  rise 
of  Huey  Long,  shots  of  Sir  Basil  Zaharoff  and  the 
European  munitions  situation,  a  review  of  the  Pan- 
America  efforts  to  span  the  Pacific,  discussion  of  the 
Catholic-Mexican  situation.  This  issue  is  a  big  im¬ 
provement  over  the  one  before  and  represents  the  best 
of  the  series  thus  far.  GOOD. 


Color  Musical 

GYPSY  SWEETHEART.  Vitaphone — Broadway  Brevi¬ 

ties.  20m.  Winifred  Shaw  and  Phil  Regan.  Lovely 
color  and  ballet  work  in  this  makes  this  a  spritely 
number  for  any  progam.  In  addition,  Phil  Regan’s 
singing,  and  presence  of  Miss  Shaw  should  help.  The 
whole  family  will  like  it.  GOOD. 


Musical 

CASTLE  OF  DREAMS.  Vitaphone — Broadway  Brevities. 
20m.  Morton  Downey.  Morton  takes  two  kiddies  to 
a  magic  place,  with  songs,  dances,  comedy.  Toto, 
Paul  Sydell  and  Spotty,  Detmar  Poppen,  others  are 
seen.  Pleasant,  especially  for  the  kildies.  PLEASANT. 

CHERCHEZ  LA  FEMME.  Vitaphone — Broadway  Brevi¬ 
ties.  20m.  Jeanne  Aubert.  Racketeers  become 
interested  in  a  theatrical  corporation.  Jeanne  Aubert 
is  featured.  This  does  not  approach  some  of  the 
others  in  the  series,  but  will  serve.  FAIR. 


SERIAL 

CALL  OF  THE  SAVAGE.  Universal.  12  episodes.  Noah 
Beery,  Jr.,  Dorothy  Short.  This  looms  as  one  of  the 
better  grade  of  serials.  Hero  is  Jan  of  the  Jungle, 
white  boy,  who  wandered  off  in  the  jungle  15  years 
before.  His  father  was  a  doctor  seeking  a  formula 
for  infantile  paralysis,  his  mother  was  killed.  In 
the  jungle,  Jan  saves  the  heroine,  daughter  of  the 
trader,  and  from  the  first  few  episodes,  it  appears  as 
if  this  has  plenty  of  punch.  Background  is  similar 
to  Tarzan  and  appeal  should  be  the  same.  GOOD. 


ONE-REEL 


Color  Cartoon 

ALONG  FLIRTATION  WALK.  Vitaphone — Merrie  Melo¬ 
dies.  7m.  An  egg-laying  contest  provides  the  centre 
of  attention.  Gags,  color  are  good.  This  one  can  be 
used  on  any  program,  children's  especially.  GOOD. 

BREMENTOWN  MUSICIANS.  Corni-Color.  8m.  Story 
of  a  farmer  who  becomes  disgusted  with  his  lazy  ani¬ 
mals,  drives  them  from  home.  The  animals  fail  as 
musicians,  find  the  farmer  being  robbed,  rescue  him 
and  are  welcomed  back.  GOOD. 

CANDY  LAND.  Universal — Color  Cartune.  7m.  Good 
subject  of  a  little  boy  whose  father  can't  put  him  to 
sleep,  gets  the  sandman  to  help,  with  the  boy  going  to 
candy  land  where  candy  is  made.  Good  gags,  pleasant 
coloring,  best  for  the  kiddies.  GOOD. 

KIDS  IN  THE  SHOE.  Paramount-Fleischer — Color 

Classics.  7m.  A  good  novelty,  with  excellent 
coloring,  this  will  be  well  received  on  any  program. 
Once  again  Max  Fleischer  scores.  EXCELLENT. 

LITTLE  BLACK  SAMBO.  Celebrity — Corni-Color.  8m. 
Swell  color;  swell  drawing;  satisfactory  comedy.  Music 
not  too  good.  All  about  Little  Sambo’s  mother  warn¬ 
ing  him  against  big,  bad  tiger;  family  dog  overhear¬ 
ing,  deciding  to  play  tiger;  the  both  of  them  receiv¬ 
ing  scare  from  real  tiger.  PLEASANT. 

THE  ROBBER  KITTEN.  United  Artists — Silly  Sym¬ 
phony.  8m.  The  kitten  imagines  himself  a  robber 
kitten,  refuses  to  take  his  bath,  escapes  from  home, 
meets  a  real  Tough  Bandit,  exchanges  stories,  is  scared 
out  of  his  wits  when  the  Tough  Bandit  wants  his  swag. 
Back  home  he  scurries.  Coloring  is  up  to  standard 
and  whole  thing  has  cuteness  about  it.  GOOD. 


Cartoon 

BABY  BE  GOOD.  Paramount — Betty  Boop.  7m.  Nice 
moral  for  the  children,  with  Betty  telling  her  little 
brother  of  a  bad  little  boy,  who  did  bad  things.  Of 
course,  the  good  fairy  lets  him  straighten  everything 
out.  GOOD. 


BUDDY  IN  AFRICA.  Vitaphone — Looney  Tunes.  7m. 
Buddy  is  a  trader,  manages  to  sell  the  savages  all  his 
merchandise,  nearly  runs  into  disaster  when  a  monkey’s 
pop  gets  excited.  FAIR. 

BUDDY  OF  THE  LEGION.  Vitaphone — Looney  Tunes. 
7m.  Buddy  reads  a  book,  imagines  himself  with  the 
foreign  legion,  eventually  comes  back  to  his  normal 
state,  after  a  series  of  adventures.  FAIR. 

FIVE  PUPLETS.  Fox-Educational — Terry-Toons.  Satire 

on  the  actual  quintuplets,  with  laughs  for  any  audi¬ 
ence.  FAIR. 


GRADUATION  EXERCISES — Columbia — Scrappy.  7m. 

Graduation  day  at  school  with  Scrappy  the  centre  of 
attention.  He  tries  to  pose  as  the  superintendent, 
gets  caught.  Best  for  kiddies.  FAIR. 


MOTH  AND  THE  SPIDER.  Fox-Educational — Terrytoon. 
8m.  Standard  cartoon,  with  the  usual  moral,  and 
with  fair  gags.  FAIR. 

SWAT  THE  FLY.  Paramount — Betty  Boop.  7m.  Betty 
slings  lot  of  dough  at  elusive  fly,  and  a  purp,  but 
without  great  success.  FAIR. 


Color  Musical 

OCTOBER  DAY.  First  Division — Musical  Moods.  9m. 
Another  high  ranking  combination  of  music  and  color 
photography,  with  the  Vermont  hills  as  the  centre. 
Any  house  can  play  this  subject  with  credit  to  itself 
EXCELLENT. 


Musical 

FIREMAN’S  DAY  OFF.  Fox-Educational — Song  Hit. 

10m.  All  male  cast  of  singers  plus  Hearn  who  gets  a 
few  laughs  cheating  while  finishing  a  game  of  checkers 
instead  of  answering  alarm.  Stock  shots  of  big  fires 
pieced  in  while  the  boys  warble  old  songs  about  the 
life  of  the  fire  laddies,  etc.  Weak  ending.  FAIR. 

THE  RIMAC’S  RHUMBA  ORCHESTRA.  Vitaphone — 

Melody  Master.  10m.  Cuban  band  of  stage  and  night 
club  fame  in  a  reel  of  melody  and  specialties.  Sing¬ 
ing  and  dancing,  Spanish  scenes  in  Havana  and  New 
York  aid.  VERY  GOOD. 


Novelty 

ALL  STAR  VAUDEVILLE.  No.  4.  Vitaphone1 — Pepper- 
Pot.  10m.  Pat  Rooney  and  Pat,  Jr.,  other  vaude- 
villians  are  included  in  this,  which  is  a  good  variety 
short  where  flesh  never  gets  in.  FAIR. 

GOOFY  MOVIES.  No.  10.  Metro — Goofy  Movies.  10m. 
Another  of  a  novelty  series,  with  the  highlight  a 
burlesque  on  “March  of  Time”  idea.  It  will  draw 
some  interest.  Otherwise  it  doesn't  shine.  SO-SO. 

GUESS  STARS.  Vitaphone — Pepper-Pot.  10m.  With 
the  Radio  Ramblers  doing  imitations,  audiences  will 
get  some  amusement.  In  addition,  there  is  a  thread 
of  a  plot.  FAIR. 

LITTLE  NEW  NEW  YORK.  Radio— Ace  High.  11m. 
Easy  Aces.  Views  of  New  York  are  shown  in  a  theatre 
while  Easy  Aces  are  responsible  for  the  comedy.  An¬ 
other  up  to  standard  member  of  a  patron-engaging 
series.  GOOD. 

PARAMOUNT  PICTORIAL  No.  9  Paramount.  Shots  of 
Marseilles,  Bird  City  and  a  musical  show  are  shown. 
Short  is  up  to  the  usual  standard.  FAIR. 

PARAMOUNT  PICTORIAL.  No.  10.  Paramount.  Inti¬ 
mate  glimpses  of  transocean  liners,  time-lapse  pho¬ 
tographs  of  blooming  of  lilies,  Lew  Pollack,  song¬ 
writer,  and  soprano  Helen  Ware  and  dancer  Evelyn 
Dean.  FINE. 

PATHE  TOPICS  No.  3.  Pathe.  Divisions  taken  up  in¬ 
clude  Sigmund  Spaeth,  undersea  shots,  future  cities, 
with  the  usual  amount  of  interest  ordinarily  seen 
in  this  series.  FAIR. 

SCREEN  SOUVENIRS.  No.  4.  Paramount.  10m.  An¬ 
other  of  a  good  series,  with  the  usual  movie  burlesks, 
some  shots  of  Earle  Williams  and  Lillian  Walker  as 
well  as  other  hoke.  It  should  please.  GOOD. 

SPICE  OF  LIFE  No.  7.  Columbia.  9m.  First  one  of 
this  type  proved  to  be  amusing.  Jokes  culled  from 
the  various  magazines  and  public  prints  are  trans¬ 
ferred  to  the  screen.  The  novelty  has  worn  off 
somewhat.  SO-SO. 


Travel 

DIXIELAND.  Vitaphone — Newman-See  America  First. 
9m.  Another  in  a  series  which  is  probably  worth 
more  in  some  spots  than  others.  Period  includes  the 
decade  beginning  1850.  Historical  scenes  are  shown. 
As  a  pace  breaker  it  may  do.  FAIR. 

RUMANIA.  Radio — Vagabond  Adventure.  10m.  Shots 
of  Rumania,  with  Queen  Marie  and  natives,  country¬ 
side  scenes,  together  with  James  Wallington  announce¬ 
ments,  make  an  interesting  short.  GOOD. 

WESTWARD  BOUND.  Vitaphone — See  America  First — 
Newman.  10m.  E.  M.  Newman  takes  the  audience, 
through  the  scenic  route,  to  the  west.  Period  is  of 
the  time  when  America  was  expandinq  westward,  fol¬ 
lowing  the  Civil  War.  SATISFYING  HISTORICAL 
SUBJECT. 


40 


THE  PHILADELPHIA  EXHIBITOR 


6-POINT  REVIEWS 


Who  made  it  .  .  .  Who’s  in  it  .  .  .  How 
good  it  is  .  .  .  Classified  for  adult  or  family 
trade  .  .  .  What  it  is  all  about  .  .  .  Length. 


1  -May-35 

COLUMBIA 

FIRST  NATIONAL 

1 

FOX 

Fighting  Shadows 

(5206) 


Family 
Action  Drama 
57m. 


G-Men  (880) 


Adult 

Melodrama 

85m. 


Ladies  Love  Danger 
(540) 


Family 
Mystery  Drama 
75m. 


Tim  McCoy,  Geneva  Mitchell,  Robert  Allan,  Ward 
Bond,  Si  Jenks,  Otto  Hoffman,  Ed  LeSaint. 

Strictly  western  heroes  rarely  go  off  beaten 
path,  prefer  to  stick  to  open  space  pictures.  An 
exception  is  Columbia’s  McCoy,  often  seen  in 
other  type  action  shows.  "Fighting  Shadows 
makes  him  a  Northwest  Mounted  Police,  in¬ 
cludes  stolen  furs,  suspicious  brother,  girl. 
Columbia-hero  McCoy  finally  solves  the  mys¬ 
tery,  wins  the  girl,  with  the  usual  action  quota. 

Estimate:  Satisfactory  action. 


Family 

Party  Wire  (5016)  Comedy  Drama 

67  m. 

Victor  Jory,  Jean  Arthur,  Helen  Lowell,  Charles 
Grapewin,  Robert  Allen,  Clara  Blandick,  Geneva  Mitchell, 
Maude  Eburne,  Matt  McHugh. 

Many  a  picture  seems  made  especially  for  the 
small  town.  ‘‘Party  Wire”  will  send  small  town 
neighborhood  audiences  praising  the  merits.  For 
key  runs,  big  de  luxers  the  picture  hasn’t  enough 
weight.  Through  a  father’s  talk,  party  line 
listeners  get  the  wrong  idea,  besmirch  the 
heroine’s  reputation.  Thanks  to  an  invalid  aunt 
who  saves  the  situation  reputation  is  saved, 
father’s  suicide  avoided. 

Estimate:  Neighborhood. 


Family 

Swell  Head  (5030)  Comedy  Drama 

'  '  59m. 

Wallace  Ford,  Barbara  Kent,  Mike  Donlin,  Sammy 
Cohen,  Dickie  Moore,  Peanuts  Byron,  David  Worth,  J. 
Farrell  MacDonald. 

Made  two  years  ago,  coast  scriveners  then 
found  “Called  On  Account  of  Darkness”  engag¬ 
ing,  pleasant  comedy  drama,  built  for  neigh¬ 
borhoods,  family  trade.  As  “Swell  Head”,  the 
same  picture,  it  should  hold  the  same  appeal. 
Best  performances  are  contributed  by  Wally 
Ford,  the  late  Mike  Donlin,  Dickie  Moore, 
Sammy  Cohen.  Gerald  Beaumont’s  yarn  of  a 
swell-headed  ball  player  who  touches  bottom 
should  bring  laughs  and  tears,  should  satisfy 
neighborhood  theatres,  fit  on  dual  bills. 
Estimate:  For  neighborhoods. 


MASCOT -GOLD  MEDAL 


Family 

One  Frightened  Night  Mystery 

66m. 

Mary  Carlisle,  Regis  Toomey,  Arthur  Hohl,  Wally 
Ford,  Hedda  Hopper,  Charles  Grapewin,  Evalyn  Knapp, 
Lucien  Littlefield,  Fred  Kelsey. 

That  a  wealthy  old  man  should  suddenly 
decide  to  give  away  money,  that  he  should  be 
surrounded  by  greedy  relatives,  that  a  murder 
should  occur,  is  hardly  any  movie  novelty.  “One 
Frightened  Night”  has  all  these  ingredients, 
mystery  background,  comedy  sidelights,  occa¬ 
sional  good  performances  by  Charles  Grape¬ 
win,  Lucien  Littlefield,  Arthur  Hohl,  Mary 
Carlisle.  That  the  mystery  is  solved  in  the 
final  reel  is  no  surprise,  fhat  a  story  which 
seems  so  familiar  should  still  hold  so  much 
interest  throughout  is. 

Estimate:  Spooky. 


James  Cagney,  Margaret  Lindsay,  William  Harrigan, 
Barton  MacLane,  Russell  Hopton,  Monte  Blue,  Raymond 
Hatton,  Harold  Huber,  Ann  Dvorak,  Robert  Armstrong, 
Lloyd  Nolan,  Edward  Pawley,  Noel  Madison,  Regis 
Toomey,  Addison  Richards. 

From  a  studio  which  profited  highly  from 
gangster  shows  (“Little  Caesar,”  “Public 
Enemy,”  “Doorway  to  Hell”);  comes  "G-Men,” 
similar  in  makeup  but  this  time  giving  credit 
to  G-men  (federal  detectives).  Wraiths  of  de¬ 
partment  ganglands  heroes  (Killer  Burke,  Dill- 
inger,  Frank  Nash,  Baby  Face  Nelson,  Brook¬ 
lyn  armored  car  bandits)  stalk  this  exciting 
melodrama,  make  witnesses  forget  a  trivial 
plot.  Thanks  to  almost  literal  enactment  of 
famed  Kansas  City  massacre,  Dillinger  Wiscon¬ 
sin  ledge  battle,  fine  acting  by  Cagney,  Lindsay, 
Harrigan,  Armstrong,  Dvorak,  instructive-en¬ 
tertaining  glimpses  of  Department  of  Justice 
activity,  ace-direction,  front-page  minded  hand¬ 
ling,  “G-Men”  emerges  as  sure-fire  blood  and 
death  stuff  for  urban  audiences. 

Estimate:  Strong  in  big  cities. 


Mary  Jane’s  Pa  (875)  Comedy  Drama 

71m. 

Aline  MacMahon,  Guy  Kibbee,  Tom  Brown,  Robert 
McWade,  Minor  Watson,  Oscar  Apfel,  DeWitt  Jennings, 
Robert  Light. 

Out  of  the  Warner  studios  come  two  kinds 
of  pictures,  one  big  in  intent,  purposes,  produc¬ 
tion  ;  the  other  well  produced,  moderately  sat¬ 
isfying,  entertaining,  tending  toward  program 
classification.  In  the  latter  belongs  “Mary 
Jane’s  Pa,”  pleasant  family  fare,  handicapped 
by  a  meaningless  title,  fortified  by  presence 
of  Aline  MacMahon,  Guy  Kibbee..  For  family 
audiences,  “Mary  Jane’s  Pa”  bears  enough 
moderate  entertainment  For  big  de  luxers  the 
picture  seems  lost.  Yet  because  the  story  is 
packed  with  human  interest,  players  Mac¬ 
Mahon,  Kibbee  are  capable,  picture  will  serve 
as  average  run-of-the-mill  fodder. 

Estimate:  Pleasant. 


WARNERS 


Dinky  (824)  Comedy  Drama 

63m. 

Jackie  Cooper,  Roger  Pryor,  Mary  Astor,  George 
Ernest,  Jimmy  Butler,  Richard  Quine,  Betty  Jean  Hainey, 
Edith  Fellows,  Henry  O'Neill,  Henry  Armetta,  Clay 
Clement. 

Former  big  name  Jackie  Cooper  now  finds 
himself  in  that  uncertain  acting  period  between 
that  of  child  star  and  youthful  juvenile.  “Dinky” 
gives  him  the  role  of  a  boy  who  finds  out  his 
mother  has  gone  to  jail  on  a  false  charge, 
leaves  military  school  for  an  orphanage  next 
door.  A  pleasant,  family  programmer  of  a 
type  that  usually  satisfies  neighborhood  audi¬ 
ences,  “Dinky”  has  good  performances  by 
Cooper,  excellent  comedy  by  ace-character  actor 
Henry  Armetta,  a  football  game,  the  usual 
happy  ending. 

Estimate:  Neighborhood. 


Mona  Barrie,  Gilbert  Roland,  Don  Cook,  Henry  Kolker, 
Adrienne  Ames,  Hardie  Albright,  John  Wray,  Russell 
Hicks,  Nick  Foran,  Herbert  Mundin. 

Best  accomplishment  of  studio  program  pic¬ 
ture  makers  is  the  mystery  drama.  Unnecessary 
in  such  pieces  are  expensive  stories,  expensive 
players,  expensive  directors.  Only  when  the 
picture  reaches  the  theatre  does  its  star  weak¬ 
ness  stand  out.  “Ladies  Love  Danger”  will 
satisfy  audiences,  has  been  aptly  played,  well 
directed.  As  another  of  the  murder-mystery- 
comedy  school,  it  ranks  well.  As  a  marquee 
entrant  to  entice  patrons,  it  will  be  decidedly 
handicapped  but  exhibitors  who  like  to  guar¬ 
antee  satisfaction  will  have  a  fair  bet. 

Estimate:  Fair. 


The  Cowboy  Millionaire  Family 

Western 
65m. 

George  O'Brien,  Maude  Allen,  Evalyn  Bostock,  Edgar 
Kennedy,  Alden  Chase,  Dan  Jarrett,  Lloyd  Ingraham, 
Thomas  Curran. 

Typical  of  many  George  O’Brien's  westerns 
is  failure  to  stick  to  routine  western  pattern, 
attempt  to  strike  out  in  new  directions.  Exhib¬ 
itors  who  never  play  western  will  find  it  to  their 
advantage  to  investigate  “The  Cowboy  Million¬ 
aire,”  will  learn  that  outside  of  its  title,  it  is 
a  comedy  suitable  for  neighborhood  audiences. 
Teamed  with  comedian  Edgar  Kennedy,  O’Brien 
runs  a  dude  ranch,  falls  for  a  girl,  has  to  chase 
her  back  to  London  before  he  gets  her.  Lightly 
handled,  “The  Cowboy  Millionaire”  deserves 
a  better  fate  than  that  accorded  the  usual  west¬ 
ern  picture. 

Estimate:  Look  it  over. 


iring  Family 

»  / r-n n \  Comedy  Drama 

Man  (528)  75m. 

James  Dunn,  Mae  Clarke,  Sidney  Toler,  Neil  Hamilton, 
Warren  Hymer,  Stanley  Fields,  Jack  LaRue,  Arthur 
Treacher,  Frank  Melton,  Madge  Bellamy,  James  Donlan. 

Biggest  point  made  in  “The  Daring  Young 
Man”  is  a  new  light  on  prison  conditions,  sug¬ 
gested  by  a  recent  New  York  expose.  Almost 
burlesked  in  part,  the  angle  offers  exploitation 
opportunities  which  will  be  sorely  needed  when 
“The  Daring  Young  Man”  rolls  around.  Two 
newspaper  reporters,  James  Dunn,  Mae  Clarke, 
are  almost  married.  The  former  leaves  the  lat¬ 
ter  at  the  church,  dashes  off  to  cover  a  prison 
story.  Before  the  two  reach  the  marriage  state 
again,  the  bride-to-be  is  combatting  husband-to- 
be  for  the  expose,  Dunn  gees  to  prison,  laughs 
follow.  After  it  is  all  over,  exhibitors  will  dis¬ 
cover  they  have  only  a  so-so  programmer  in 
“The  Daring  Young  Man.” 

Estimate:  So-so. 


What  Do  You  Think? 

it  is  the  aim  of  this  publication  to  give  its  readers 
every  possible  service.  Revision  of  the  page  Is  an 
attempt  to  offer  a  concise  reviewing  form  that  will 
help  every  exhibitor.  Your  suggestions  and  critlolsms 
are  welcomed.  Write  in  now  and  tell  us  whether 
you  like  this  or  not. 


THE  PHILADELPHIA  EXHIBITOR 


41 


PARAMOUNT 


Family 

Goin’  to  Town  (3442)  Comedy  Drama 

74m. 

Mae  West,  Marjorie  Gateson,  Paul  Cavanaugh,  Ivan 
Lebedeff,  Monroe  Owsley,  Fred  Kohler,  Gilbert  Emery, 
Tito  Coral,  Grant  Withers,  Luis  Alberni,  Dewey  Rob¬ 
inson. 

Sensational  in  “She  Done  Him  Wrong,”  “I  ra 
No  Angel,”  less  box  office  in  “Belle  of  the  Nine¬ 
ties,”  Paramount's  front-page  Mae  West  turns 
in  a  top-notch  performance,  has  plentiful  wise 
cracks  in  “Goin'  to  Town.”  Impeded  not  a 
bit  by  a  plot  which  sees  her  seeking  to  crash 
society,  win  handsome  Paul  Cavanaugh,  come¬ 
dienne  West  goes  in  for  horse-racing  foils  some 
evil-intending  people,  gains  a  husband,  loses  him 
through  shooting.  That  she  gets  her  man  is  no 
surprise,  that  she  has  full  command  of  the  pic¬ 
ture  isn’t  either.  What  ‘Goin’  to  Town”  will 
do  is  not  entirely  predictable,  but  if  big  grosses 
depend  on  lines,  West  acting,  handsome  lead¬ 
ing  men,  “Goin’  to  Town”  will  certainly  do 
just  that. 

Estimate:  All  Mae. 


Adult 

The  Informer  Melodrama 

94m. 

Victor  MacLaglen,  Heather  Angel,  Preston  Foster, 
Margot  Grahame,  Wallace  Ford.  Una  O'Connor,  J.  M. 
Kerrigan,  Joseph  Sauers,  Neil  Fitzgerald,  Donald  Meek, 
May  Boley,  Francis  Ford. 

Surprised  was  the  industry  when  director 
John  Ford  took  an  all-male  cast,  produced  a 
screen  triumph  in  “The  Lost  Patrol”.  Because 
it  had  no  women,  because  it  was  realistic,  stark, 
the  industry  took  a  long  time  to  warm  up  to 
“The  Lost  Patrol,”  finally  saw  it  was  a  real 
achievement.  “The  Informer”  does  not  boast 
an  all-male  cast  but  it  has  director  John  Ford, 
actor  Victor  MacLaglen,  Wally  Ford  of  the 
original  cast,  ace  supporting  players.  Present¬ 
ing  MacLaglen  as  the  informer,  the  man  who 
turns  over  his  pal  to  the  Black  and  Tans,  to  his 
eventual  death,  “The  Informer”  has  been  ably 
directed,  will  need  heavy  selling  to  prove  box 
office  success.  Highly  dramatic,  it  is  the  type 
of  picture  that  should  be  seen  before  booking. 
Though  the  background  is  that  of  the  Irish 
rebellion,  its  appeal  will  be  universal,  its  selling 
possibilities  big. 

Estimate:  See  it. 


The  Scoundrel  (3437)  Drama 

74m. 

Noel  Coward,  Julie  Haydon,  Martha  Sleeper,  Rosita 
Morena,  Ernest  Cossert,  Lionel  Stander,  Stanley  Ridges, 
Alexander  Woolcott,  Helen  Strickland. 

Pride  of  many  a  critic,  headache  of  many  an 
exhibitor  is  Paramount’s  Hecht-MacArthur 
combination.  From  Paramount’s  eastern  pro¬ 
ducing  duo  have  come  “Crime  Without  Pas¬ 
sion,”  unreleased  “Once  in  a  Blue  Moon,”  now 
“The  Scoundrel.”  Major  points  in  the  latter 
are  author-actor-composer  Noel  Coward, 
author-columnist-radio  commentator  Alex 
Woolcott.  Appearing  as  well  are  New  York 
legitimate  theatre  lights.  After  viewing  this 
story  of  a  book  publisher  who  eventually  real¬ 
izes  that  the  kingdom  of  the  damned  is  his 
forever  unless  someone  weeps  for  him,  after 
viewing  superb  photography,  good  perform¬ 
ances,  many  exhibitors  will  still  not  know 
what  the  whole  thing  is  about,  will  probably 
decide  their  patrons  will  be  as  well  confused. 
Result  should  see  “The  Scoundrel”  hailed  by 
all  critics,  higher  patron  strata  and  still  leave 
unsolved  the  question  whether  or  not  Messrs. 
Hecht-MacArthur  can  make  box  office  pictures. 

Estimate:  To  be  sold. 


Village  Tale  (530)  Drama 

84m. 

Kay  Johnson,  Randolph  Scott,  Arthur  Hohl,  Robert 
Barrat,  Janet  Beecher,  Edward  Ellis,  Dorothy  Burgess, 
Andy  Clyde,  T.  Roy  Barnes,  DeWitt  Jennings,  Guinn 
Williams. 

From  midwestern  author  Phil  Stong’s  novel, 
Fox  made  “State  Fair,”  received  good  returns. 
“Village  Tale”  is  not  another  “State  Fair,”  is 
nothing  more  than  a  smalltown  life  yarn  with 
its  gossips,  petty  jealousies,  hardships,  struggles. 
Heroine  Kay  Johnson  is  married,  unhappily,  to 
Arthur  Hohl,  is  loved  by  hero  Randolph  Scott. 
Slander  fostered  by  a  scheming  group,  brings 
desired  results.  Before  the  picture  winds  up, 
the  objectionable  element  is  routed,  the  lovers 
on  their  way  to  peace,  happiness.  Well  pro¬ 
duced  despite  obvious  handicaps,  "Village  Tale” 
will,  however,  not  be  an  impressive  entrant. 

Estimate:  So-so. 


STATE  RIGHTS 


Family 
Western 
58m. 

Reb  Russell,  Marion  Shilling,  Late  McKee,  Joe  Girard, 
Frank  McCarroll,  Rebel,  the  horse,  Charles  Whittaker. 

New  entrant  in  the  list  of  outdoor  heroes  is 
Willis  Kent's  one-time  football  hero,  Reb  Rus¬ 
sell.  While  the  former  gridiron  warrior  has 
not  attained  strength  of  Buck  Jones,  Tom  Mix, 
John  Wayne  as  an  outdoor  attraction,  cowboy 
Russell  turns  in  a  good  job,  has  his  horse, 
Rebel,  as  aid.  “Blazing  Guns”  is  formula  west¬ 
ern,  filled  with  fights,  false  accusations  against 
the  hero,  eventual  winning  of  the  girl. 

Estimate:  Okay. 


Blazing  G 


Circle  of  Death  Western 

59m. 

Monte  Montana,  Yakima  Canutt,  John  Ince,  Standing 
Bear,  Princess  Ah-Tee-ha,  Frank  Glendon. 

Western  talkies  have  been  many  but  cowboy 
and  Indian  action  pictures  have  not.  First 
wagon-train,  Indian,  bandit  western  in  some 
time  is  “Circle  of  Death,”  bringing  a  new  west¬ 
ern  star,  Monte  Montana,  the  usual  assortment 
of  bad  men,  hero,  heroine.  When  it  is  all 
over,  audiences  will  be  satisfied  by  hero  Mon¬ 
tana,  Chief  Standing  Bear,  Princess  Ah-Tee-ha, 
“Circle  of  Death.” 

Etimate:  Satisfactory. 


Fighting  Pioneers 


Family 

Western 

58m. 


Rex  Bell,  Ruth  Mix,  Buzz  Barton,  Stanley  Blystone, 
Earl  Swire,  John  Elliott,  Roger  William,  Chief  Thunder 
Cloud,  Chuck  Morrison. 

Neglected  for  a  few  seasons  in  moviedom 
has  been  the  Indian-soldier  yarn,  with  usual 
troop-warrior  fighting.  “Fighting  Pioneers” 
features  Clara  Bow-husband  Rex  Bell,  Tom 
Mix-daughter,  Ruth,  offers  a  diversion  from 
usual  western  fare.  A  lieutenant  resolves  to 
find  who  has  been  selling  rifles  to  the  Indians, 
almost  loses  his  life,  saves  the  day,  helps  rout 
the  Indians.  Kids  will  love  it. 

Estimate:  Indian,  soldier  stuff. 


Kentucky  Blue  Streak  Action  Drama 

68m. 

Eddie  Nugent,  Patricia  Scott,  Junior  Coghlan,  Cor¬ 
nelius  Keefe,  Roy  Watson,  Margaret  Mann,  Roy  D’Arcy, 
Joseph  Girard. 

Plenty  of  publicity  for  sweepstakes  winners, 
traditional  horse  races  should  help  make  “Ken¬ 
tucky  Blue  Streak”  exploitable  material  for 
any  box  office.  Handicapped  only  in  the  name 
division,  built  sturdily  along  better  independent 
lines,  this  C.  C.  Burr-made  production  of  a 
jockey,  falsely  accused  of  manslaughter,  who 
escapes  to  ride  the  Kentucky  Derby  winner, 
should  please  family  audiences.  Even  the 
presence  of  a  reporter-hero,  in  love  with  the 
jockey’s  sister,  an  old  time  heavy,  Roy  D’Arcy, 
presence  of  a  mortgage  on  the  farm,  won't 
handicap  entertainment  values. 

Estimate:  Fair  inde  program. 


On  Probation  Melodrama 

65m. 

Monte  Blue,  William  Bakeweil,  Lucille  Brown,  Bar¬ 
bara  Bedford,  Matthew  Betz,  Betty  Jane  Graham. 

One-time  hero  Monte  Blue  finds  himself  now 
cast  occasionally  as  heavy,  not  often  as  lead. 
“On  Probation”  makes  him  a  political-crook 
who  befriends  a  girl  on  probation,  seeks  to 
force  her  into  marriage  when  she  comes  of 
age.  In  love  with  another,  a  fight  occurs,  the 
girl  thinks  she  has  killed  Blue,  the  body  is 
placed  in  a  truck  while  hero,  heroine  flee.  Fol¬ 
lowing  a  wreck,  fire,  etc.,  Blue  is  found  alive, 
held  for  his  misdeeds. 

Estimate:  So-so. 


Outlaw  Rule  Western 

60m. 

Reb  Russell,  Rebel  the  horse,  Betty  Mack,  Al  Bridges, 
Yakima  Canutt,  John  McGuire. 

The  end  of  outlaw  rule  is  slated  when  hero 
Reb  Russell  arrives  on  the  scene,  clears  an  inno¬ 
cent  man,  finds  the  criminals,  wins  the  girl.  One¬ 
time  gridiron  hero  Russell  enters  into  the  spirit, 
proves  an  able  western  hard-riding  player. 
Patrons  will  be  satisfied. 

Estimate:  Satisfying. 


Pals  of  the  Rang  e  Western 

57m. 

Rex  Lease,  Frances  Wright,  George  Cheseboro,  Yakima 
Canutt,  Robert  Whitehead,  Budson  Osborne,  Art  Mix, 
Bill  Patton,  Tom  Forman. 

Many  a  western  hero  has  suffered  through 
false  accusation  but  the  last  ten  minutes  usu¬ 
ally  prove  his  innocence,  win  him  a  wife,  see 
him  clean  up  the  gang.  Western-open-space 
hero  Rex  Lease  suffers,  wins  a  wife,  finds,  the 
guilty  culprits.  “Pals  of  the  Range”  has  a 
good  western  title,  may  be  rated  fair  in  the 
other  departments. 

Estimate:  Fair. 


$20  a  Week  Drama 

79m. 

Pauline  Stark,  James  Murray,  Owen  Lee,  Bryant  Wash¬ 
burn,  William  Worthington,  Andy  Rice,  Jr. 

Strong  in  silents,  absent  since  sound,  actress 
Pauline  Starke  emerges  in  “$20  a  Week,”  a 
weak,  independent  effort.  A  girl  desires  riches, 
acquires  her  goal,  but  not  before  difficult 'es  im¬ 
pede  her  progress.  Such  familiar  faces  as 
James  Murray,  Bryant  Washburn,  others 
struggle  against  an  overwhelming  story. 

Estimate:  Weak. 


42 


THE  PHILADELPHIA  EXHIBITOR 


Western  Justice  Westerly 

60m. 

Bob  Steele,  Renee  Borden,  Lafe  McKee,  Arthur  Loft, 
Julian  Rivero,  Perry  Murdock. 

New  angle  in  this  western  is  allowing  the 
heavy  to  control  the  water  supply  for  the  town. 
Reason  given  is  desire  for  land.  But  not  for 
long  does  the  heavy  outwit  hero,  sheriff  and 
revenge-seeking  Mexican.  Reel  No.  6  finds  a 
darn  exploded,  the  bad  gang  tumbling  to  its 
doom,  revenge  secured. 

Estimate:  Okay. 


MASTERPIECE 


Family 
Western 
60m. 

Jack  Perrin,  Jayne  Regan,  Nelson  MacDowell,  Lee 
Mahen,  Starlight,  the  horse. 

Escandido  is  tormented  by  bandits.  Not  long 
does  hero  Jack  Perrin  wait.  Discarded,  temp¬ 
orarily,  is  the  medicine  show  while  hero  Jack 
cleans  up  the  villainofus  band,  rescues  the 
school  teacher.  After  it  is  all  over,  patrons 
will  have  been  satisfied  by  another  typical 
western. 

Estimate:  Typical. 


Texas  Jack 


FOREIGN 


Men  of  Tomorrow 


Adult 

Drama 

56m. 


Robert  Donat,  Emlyn  Williams,  Merle  Oberon,  Joan 
Gardner,  Maurice  Bardell. 

Not  all  the  English  importations  may  be  con¬ 
sidered  strong  representatives  of  British  pro¬ 
duction.  “Men  of  Tomorrow”  falls  into  the 
so-so  category,  emerges  as  an  unimportant  piece 
of  student  life,  deserving  of  attention  only  be¬ 
cause  Robert  Donat,  Merle  Oberon  have  come 
to  mean  something  here.  The  English  academic 
background  may  prove  interesting,  attempts  of 
students  to  decide  problems  for  themselves  may 
intrigue,  but  generally  “Men  of  Tomorrow”  is 
lightweight. 

Estimate:  Lightweight. 


The  Youth  of  Max  I  ITl  Drama 

78m. 

All  Russian  cast  in  an  English-titled  Russian  picture. 

Beauty  of  most  Soviet  pictures  is  that  the 
only  ones  selling  them  want  to  see  them.  Few 
outsiders  ever  join  the  select  circle,  ever  are 
influenced  by  propaganda.  “Youth  of  Maxim” 
contains  the  same  idea  as  these,  will  satisfy 
Russian  neighborhood  theatre-audiences. 

Estimate:  Restricted. 


Strauss’  Great  Waltz  Musical 

80m. 

Jessie  Matthews,  Fay  Compton.  Edmund  Gwenn, 
Esmond  Knight,  Frank  Vosper,  Robert  Plale,  Marcus 
Barron. 

Lovers  of  musical  pictures  will  find  “Strauss’ 
Great  Waltz”  to  their  liking.  Foreign  made,  it 
moves  at  leisurely  pace,  relates  how  younger 
Strauss  wrote  “The  Blue  Danube,”  has  the 
usual  conflict  between  father  and  son,  hero  and 
heroine,  brings  about  a  dramatic  climax,  event¬ 
ual  happiness.  For  music-loving  audiences,  art 
houses,  it  should  hold  plenty  of  appeal.  Selling 
music  is  the  main  point. 

Estimate:  Pleasant  musical. 


The  Phantom  Fiend  Melodrama 

67m. 

Ivor  Novello,  Elizabeth  Allan,  Jack  Hawkins,  English 
cast. 

Most  better  type  English  pictures  reach  here 
through  established  national-distribution  chan¬ 
nels.  Occasionally  an  exception  which  de¬ 
serves  attention  is  picked  up  by  independent  dis¬ 


tributors.  Worthy  of  critical  interest  is  Twick¬ 
enham’s  “The  Phantom  Fiend,”  mystery-melo¬ 
drama  which  manages  to  hold  interest  despite 
lagging,  slow  movement  characteristic  of  many 
foreign  films.  With  foreign  hero  Ivor  Novello, 
Metro's  Elizabeth  Allan  is  present,  even  the 
heavy  burdened  pace  does  not  subdue  some  good 
directorial  bits,  mystery  atmosphere  in  “The 
Phantom  Fiend.” 

Estimate:  Interesting. 


Motion  Picture 

Guide 

CLASS  A — Section  1 — General  Approval 

All  the  King’s  Horses 

Hell  in  the  Heavens 

Music  in  the  Air 

Anne  of  Green  Gables 

Here  Is  My  Heart 

Naughty  Marietta 

Baboona 

Hold  ’Em  Yale 

The  Night  is  Young 

Bachelor  of  Arts 

Home  On  the  Range 

Northern  Frontier 

Baby  Face  Harrington 

Hoosier  Schoolmaster 

The  Nut  Farm 

Behind  the  Evidence 

ITl  Fix  It 

One  More  Spring 

Big  Hearted  Herbert 

ITl  Love  You  Always 

One  New  York  Night 

Brewster’s  Millions 

Imitation  of  Life 

Outlaw  Rule 

Bright  Eyes 

In  Spite  of  Danger 

Peck's  Bad  Boy 

Call  of  the  Coyote 

Iron  Duke 

The  President  Vanishes 

Calling  All  Cars 

Jack  Ahoy 

Princess  O'Hara 

Captain  Hurricane 

Kentucky  Kernels 

Return  of  Chandu 

Car  99 

Laddie 

Revenge  Rider 

Cardinal  Richelieu 

The  Last  Gentleman 

Roberta 

Carnival 

Law  Beyond  the  Range 

Ruogles  of  Red  Gap 

The  Casino  Murder  Case 

Les  Miserables 

Runaway  Queen  ■ 

Charlie  Chan  in  Paris 

Life  Begins  at  40 

The  Scarlet  Pimpernel 

Chasing  Yesterday 

Life  of  Our  Saviour 

Sequoia 

Clive  of  India 

Lightning  Strikes  Twice 

A  Shot  in  the  Dark 

Crimson  Trail 

Lily  of  Killarney 

The  Silver  Streak 

The  County  Chairman 

The  Little  Colonel 

Sons  of  Steel 

D-vid  Copperfield 

Little  Men 

Spring  Tonic 

Devil  Dogs  of  the  Air 

The  Little  Minister 

Stone  of  Silver  Creek 

Dog  of  Flanders 

The  Lives  of  a  Bengal  Lancer 

Strangers  All 

Eight  Bells 

Love  in  Bloom 

Swell  Head 

Family  Audience 

Love  Time 

Sweepstake  Annie 

Father  Brown,  Detective 

Man  of  Aran 

Symphony  of  Living 

Fugitive  Lady 

Man  From  Hell 

Traveling  Saleslady 

Gentlemen  Are  Born 

The  Man  Who  Changed 

Under  Pressure 

The  Ghost  Walks 

His  Name 

The  Unfinished  Symphony 

The  Good  Fairy 

The  Marines  Are  Coming 

Unwanted  Stranger 

Grand  Old  Girl 

Mary  Jane’s  Pa 

Way  of  the  West 

Great  Expectations 

Maybe  It’s  Love 

West  of  the  Pecos 

Great  Hotel  Murder 

McFadden’s  Flats 

When  a  Man  Sees  Red 

Gun  Fire 

Million  Dollar  Baby 

When  a  Man's  a  Man 

Happiness  Ahead 

Mr.  Dynamite 

The  White  Cockatoo 

Have  a  Heart 

Murder  in  the  Clouds 

Wings  in  the  Dark 

Hei  Tiki 

My  Heart  Is  Calling 

The  Winning  Ticket 

Helldorado 

The  Mysterious  Mr.  Wu 

CLASS  A - 

-Section  2 — Approval  for  Adult  Audiences 

A  Wicked  Woman 

I've  Been  Around 

Romance  in  Manhattan 

A  Notorious  Gentleman 

It  Happened  in  New  York 

Rumba 

After  Office  Hours 

Jealousy 

Shadow  of  Doubt 

The  Best  Man  Wins 

Let’s  Live  Tonight 

Sing  Sinq  Nights 

Behind  the  Green  Lights 

The  Little  Damozel 

Society  Doctor 

Behold  My  Wife 

Living  on  Velvet 

Star  of  Midnight 

Beyond  the  Law 

The  Lost  City 

Sweet  Adeline 

Black  Fury 

Lost  in  the  Stratosphere 

Sweet  Music 

Bordertown 

The  Man  Who  Knew  Too  Much 

Ten  Dollar  Raise 

Case  of  Curious  Wife 

M~rie  Galante 

There’s  Always  Tomorrow 

Circumstantial  Evidence 

Mississippi 

Ticket  to  Crime 

Death  Flies  East 

Murder  on  a  Honeymoon 

Tomorrow's  Youth 

Don  Quixote 

Mystery  of  Edwin  Drood 

Transient  Lady 

Enchanted  April 

The  Mystery  Man 

Vanessa 

Evelyn  Prentice 

The  Night  at  the  Ritz 

The  Wandering  Jew 

Evergreen 

One  Excitinq  Adventure 

The  Wedding  Night 

Florentine  Dagger 

One  Hour  Late 

The  Werewolf  of  London 

Folies  Bergere 

The  Painted  Veil 

The  Whole  Towns'  Talking 

Georqe  White’s  1935  Scandals 

People  Will  Talk 

Wednesday's  Child 

Gigolette 

The  Perfect  Clue 

We  Live  Again 

The  Gilded  Lady 

The  Perfect  Crime 

West  Point  of  the  Air 

Go  Into  Your  Dance 

Private  Worlds 

While  the  Patient  Slept 

Gold  Diqaers  of  1935 

Public  Opinion 

White  Parade 

Great  God  Gold 

Red  Hot  Tires 

Woman  in  Red 

The  Human  Side 

Rendezvous  at  Midnight 

Women  Must  Dress 

It's  a  Gift 

Rescue  Squad 

CLASS  B — Not  Recommended.  Pictures  in  this  classification  arc  adjudged  to  be  unsatis- 

factory  in  part 

either  because  of  subject  matter  or  treatment. 

Biography  of  a  Bachelor  Girl 

It  Happened  One  Night 

Reckless 

Broadway  Bill 

Kansas  Citv  Princess 

Redhead 

By  Your  Leave 

The  Merry  Widow 

The  Right  to  Live 

Camille 

Million  Dollar  Ransom 

The  St.  Louis  Kid 

The  Captain  Hates  the  Sea 

Name  the  Woman 

The  Secret  Bride 

The  Case  of  Elinor  Norton 

N i r-ht  Life  of  the  Gods 

Soviet  Russia 

Case  of  the  Howling  Dog 

Outcast  Lady 

Texas  Jack 

Danaerous  Corner 

The  People’s  Enemy 

Times  Square  Lady 

Flirtinq  with  Danger 

The  Private  Life  of  Don  Juan 

Transatlantic  Merry  Go  Round 

Forsakinq  All  Others 

Power 

Without  Children 

The  Gav  Divorcee 

Pursued 

The  World  Accuses 

1  Sell  Anything 

Pursuit  of  Happiness 

THE  CHECK-UP 


The  best  reference  department  in  the  industry  .  .  . 
Concise  and  up-to-date  .  .  .  Placing  at  the  exhibitor’s 
fingertips  all  he  needs  to  know  about  each  picture. 


Included  are  production  number,  whether  adult  or 
family  appeal,  title,  type  of  picture,  cast,  estimate  as 
oarrled  In  6-Pt.  Review,  runnino  time  and  when  reviewed. 
For  example:  508 — A— EVELYN  PRENTICE— MD — 
Myrna  Loy,  William  Powell,  Una  Merkel,  Isabel  Jewell, 
Cora  Sue  Collins,  Jack  Mulhall — All  Powell-Loy — 78m 
— Nov.  means  production  number  is  508,  story  is  of 
adult  appeal  rather  than  family,  title  Is  Evelyn  Prentice, 
It  Is  a  melodrama  (MD),  cast  has  five  stars  and  featured 
leads,  estimate  called  It  All  Powell-Loy,  it  runs  78 
minutes  and  It  was  reviewed  In  November.  Pictures 


Published  Every  Issue 


KEY  TO  TYPE  OF  PICTURE 


AD — Action  Drama 
C — Comedy 
CD — Comedy  Drama 
COD — Costume  Drama 
CL — Classical  Drama 
D — Drama 
F — Farce 


MD — Melodrama 
MU — Musical 
MY — Mystery 
0 — Operetta 
RD — Realistlo  Drama 
SP — Spectacle 
W — Western 


listed  are  playing  currently,  about  to  be  released  or  In 
production  stage.  As  new  Information  is  gained,  it  will 
be  added.  This  department  will  appear  in  each  issue. 
Save  all  issues  to  keep  a  complete  file  for  as  new  data 
is  added,  old  will  be  discarded.  Read  the  review  first 
in  6-Point  Reviews  and  checkup  here  later.  If  thers 
is  variance  in  running  time,  it  is  because  of  censor  con¬ 
ditions  or  later  cutting.  Check  with  your  exchange 
to  make  certain.  No  release  dates  are  included  as  these 
vary  in  territories.  Keep  In  touch  with  Code  department 
in  this  issue  for  local  general  release  dates. 


Chesterfield-Invincible  First  National-Warners 


3073— F— A  SHOT  IN  THE  DARK— MY— Charles  Starrett,  Robert 
Warwick,  Marion  Shilling,  Edward  Van  Sloan — Okay — 68m. 
— 2 -March. 

3079—  F — SYMPHONY  OF  LIVING — CD— Evelyn  Brent,  A1 

Shean,  Charles  Judels,  John  Darrow,  Lester  Lee - Better  than 

average  inde — 87m. — 2-Feb. 

3067— CIRCUMSTANTIAL  EVIDENCE — Shirley  Grey,  Chic 

Chandler,  Claude  King,  Lee  Moran,  Dorothy  Revier,  Edward 
Keane,  Arthur  Vinton. 

3080—  DEATH  FROM  A  DISTANCE— Russell  Hopton,  Lola  Lane. 
— 67  m. 

3081 - PUBLIC  OPINION - Crane  Wilbur,  Shirley  Grey,  Luis  Al- 

berni,  Paul  Ellis,  Gertrude  Sutton,  Lois  Wilson,  Ronnie  Cosbey 
- 66m. 

—THE  GIRL  WHO  CAME  BACK— Shirley  Grey,  Sidney 
Blackmer,  Noel  Madison,  Ida  Darling,  Matthew  Betz,  Edward 
Martindel,  Maude  Truax. 

Columbia 

5005— F— THE  WHOLE  TOWN’S  TALKING— CD— Edward  G. 

Robinson,  Jean  Arthur,  Arthur  Byron,  John  Wray,  Arthur 
Hohl,  Wallace  Ford — Swell — 95m. —  1-Feb. 

5014— F— EIGHT  BELLS - MD— Ralph  Bellamy,  John  Buckler, 

Ann  Sothern — So-so  sea  story — 70m. — 2-April. 

5016 —  F - PARTY  WIRE - CD - Victor  Jory,  Jean  Arthur,  Helen 

Lowell,  Charles  Grapewin — Neighborhood — 67m. —  1-May. 

5017—  F— THE  UNWELCOME  STRANGER— CD— Jack  Holt, 
Mona  Barrie,  Ralph  Morgan,  Jackie  Searl,  Frankie  Darro — 
Satisfying — 64m. — 2 -April. 

5020— F— I’LL  LOVE  YOU  ALWAYS— D— Nancy  Carroll,  George 
Murphy,  Ray  Walburn,  Arthur  Hohl,  Jean  Dixon,  Robert 
Allen,  Paul  Harvey — Program — 68m. —  1 -April. 

5030 — F — SWELL  HEAD — CD — Wallace  Ford,  Barbara  Kent, 
Mike  Donlin,  Sammy  Cohen,  Dickie  Moore — For  neighbor¬ 
hoods — 59m. —  1  -May. 

5034— F— IN  SPITE  OF  DANGER— AD— Wallace  Ford,  Marian 
Marsh,  Arthur  Hohl — So-so  program— 55m. —  1 -April. 

5032 — MEN  OF  THE  HOUR — Richard  Cromwell,  Billie  Seward, 
Wally  Ford,  Jack  LaRue. 

5205—  F— THE  REVENGE  RIDER— W— Tim  McCoy,  Billie  Sew¬ 
ard,  Robert  Allen,  Edward  Earle — Usual  McCoy — 57m. — 2- 
April. 

5206—  F— FIGHTING  SHADOWS— W— Tim  McCoy,  Geneva 

Mitchell,  Robert  Allan,  Ward  Bond — Satisfactory  action — 5  7m. 
- 1  -May. 

- LOVE  ME  FOREVER - Grace  Moore,  Leo  Carrillo,  Michael 

Bartlett,  Robert  Allen,  Luis  Alberni. 

—AIR  HAWKS— Tala  Birell,  Wiley  Post,  Ralph  Bellamy, 
Robert  Middlemass. 

—THE  UNKNOWN  WOMAN— Richard  Cromwell,  Marian 
Marsh. 

- AFTER  THE  DANCE - Nancy  Carroll,  George  Murphy, 

Victor  Killian,  Robert  Middlemas,  Jack  LaRue,  Thelma  Todd. 
—A  FEATHER  IN  HER  HAT— Ruth  Chatterton. 

—JUSTICE  OF  THE  RANGE - Tim  McCoy,  Billie  Seward. 

- RANGE  WAR - Tim  McCoy,  Billie  Seward. 

—AWAKENING  OF  JIM  BURKE — Jack  Holt,  Florence  Rice. 
—IF  YOU  COULD  ONLY  COOK— Claudette  Colbert. 

—THE  BLACK  ROOM  MYSTERY— Boris  Karloff. 

First  Division 

3051— F— SUNSET  RANGE— W— Hoot  Gibson,  Mary  Doran, 
Jimmy  Eagles — Satisfactory — 55m. — 2-March. 

3059— F— THE  TONTO  KID— W— Rex  Bell,  Ruth  Mix,  Buzz 
Barton — Fast  moving — 58m. —  1-Jan. 

- RAINBOW’S  END - Hoot  Gibson,  Joan  Gale,  Oscar  Apfel, 

Warner  Richmond,  Ada  Ince. 


823 — F — A  NIGHT  AT  THE  RITZ — C — William  Gargan,  Patricia 
Ellis,  Allen  Jenkins,  Berton  Churchill,  Erik  Rhodes,  Dorothy 
Tree — Weak — 62m. — 2-March — (W)  . 

824 - F - DINKY - Jackie  Cooper,  Roger  Pryor,  Mary  Astor, 

George  Ernest,  Jimmy  Butler - Neighborhood - 63m. - 1 -May 

(W). 

829 - F - THE  FLORENTINE  DAGGER - MY - Margaret  Lindsay, 

Donald  Woods,  Henry  O’Neill,  Robert  Baratt,  Paul  Porcasi - 

Standard  mystery — 69m. —  I  -April — (  W) . 

852 —  A — BLACK  FURY — MD — Paul  Muni,  Karen  Morley,  Bar¬ 
ton  MacLane,  William  Gargan,  J.  Carrol  Naish,  Vince  Bar¬ 
nett — Topnotch — 97m. — 2 -April — (FN) . 

853—  F — GO  INTO  YOUR  DANCE—  MU— A1  Jolson,  Ruby 
Keeler,  Helen  Morgan,  Glenda  Farrell,  Patsy  Kelly,  Benny 
Rubin,  Joe  Cawthorn — Big  selling  opportunity — 97m. — 2- 
March— (FN). 

870 - F— TRAVELING  SALESLADY— C— Joan  Blondell,  Glenda 

Farrell,  William  Gargan,  Hugh  Herbert,  Grant  Mitchell,  Ruth 
Donnelly — Attains  Warner  comedy  standard — 63m. — 2-March 

—  (FN). 

874 — F — WHILE  THE  PATIENT  SLEPT— MY — Aline  Mac- 
Mahon,  Guy  Kibbee,  Lyle  Talbot,  Patricia  Ellis,  Allen  Jenkins 
— Fast  moving  mystery — 66m. —  1 -March — (FN). 

875 - F - MARY  JANE’S  PA - CD - Aline  MacMahon,  Guy  Kib¬ 

bee,  Tom  Brown,  Robert  McWade — Pleasant — 71m. —  1 -May 

— (FN). 

879 — F — CASE  OF  THE  CURIOUS  BRIDE— MY — Warren  Wil¬ 
liam,  Margaret  Lindsay,  Allen  Jenkins,  Donald  Woods,  Claire 
Dodd — Standard  mystery — 80m. — 2-April — (FN) . 

880 A G-MEN James  Cagney,  Margaret  Lindsay,  William 

Harrigan,  Barton  MacLane,  Russell  Hopton - Strong  in  big 

cities - 85m. —  1  -May - (FN)  . 

808— THE  GOOSE  AND  THE  GANDER — Kay  Francis,  George 
Brent,  Genevieve  Tobin,  John  Eldredge,  Claire  Dodd  (W). 

8 1 5 - ALIBI  IKE - Joe  E.  Brown,  Olivia  De  Haviland,  William 

Gargan,  Roscoe  Karns,  Henry  O’Neill,  William  Frawley - (W). 

8  I  8— CRASHING  SOCIETY— June  Martel,  Guy  Kibbee,  Ross 
Alexander,  Edward  Everett  Horton,  Zasu  Pitts - (W). 

855  - CAPTAIN  BLOOD - Robert  Donat,  Jean  Muir - (FN). 

856  IN  CALIENTE Dolores  Del  Rio,  Pat  O’Brien,  Edward 

Everett  Horton,  De  Marcos — (FN). 

858 - THE  GIRL  FROM  10TH  AVENUE - Bette  Davis,  Ian  Hun¬ 

ter,  Katherine  Alexander,  John  Eldredge,  Colin  Clive,  Philip 
Reed— (FN). 

866 —  THE  IRISH  IN  US - James  Cagney,  Pat  O'Brien. 

867—  OIL  FOR  THE  LAMPS  OF  CHINA— John  Eldredge,  Joseph¬ 
ine  Hutchinson,  William  Gargan,  Pat  O’Brien  (Cosmopolitan). 

- PAGE  MISS  GLORY - Marion  Davies,  Dick  Powell,  Lyle 

Talbot,  Patsy  Kelly,  Frank  McHugh,  Berton  Churchill,  Mary 
Astor — (Cosmopolitan) . 

—A  MIDSUMMER  NIGHT’S  DREAM— James  Cagney,  Dick 
Powell,  Joe  E.  Brown,  Jean  Muir,  Verree  Teasdale,  lan  Hunter, 
Hugh  Herbert,  Anita  Louise,  Victor  Jory,  Mickey  Rooney 

—  (W) 

—BROADWAY  GONDOLIER— Dick  Powell,  Joan  Blondell, 
Louise  Fazenda,  William  Gargan,  Ted  FioRito,  Four  Mills 
Brothers. 

—WE’RE  IN  THE  MONEY— J  oan  Blondell,  Glenda  Farrell, 
Hugh  Herbert. 

—NOT  ON  YOUR  LIFE— Warren  William,  Claire  Dodd,  Guy 
Kibbee,  William  Gargan,  Leon  Errol,  Mary  Treen. 

- STRANDED — Kay  Francis,  George  Brent,  Frankie  Darro, 

Florence  Fair,  Mary  Forbes,  Patricia  Ellis. 

- FRONT  PAGE  WOMAN — Bette  Davis,  George  Brent. 

—LIVING  UP  TO  LIZZIEr— Aline  MacMahon. 

- HAIRCUT - George  Brent,  Jean  Muir. 

— MONEY  MAN — Edward  Robinson,  Bette  Davis — (W). 
—BACK  TO  BROADWAY— Joe  E.  Brown. 

—DOCTOR  SOCRATES — Paul  Muni. 

— CASE  OF  THE  LUCKY  LEGS— Warren  William. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


Pg-  43 


THE  CHECKUP— l-May-35 


An  EXHIBITOR  Service 


Fox 

528— F— THE  DARING  YOUNG  MAN— CD— James  Dunn,  Mae 

Clarke,  Sidney  Toler,  Neil  Hamilton,  Warren  Hymer - So-so 

— 75m. —  I  -May. 

532— F — THE  GREAT  HOTEL  MURDER— MY— Edmund  Lowe, 

Victor  McLaglen,  Rosemary  Ames,  Mary  Carlisle - Fair - 70m. 

—  I  -March. 

534— F — GEORGE  WHITE’S  SCANDALS  OF  1935— MU — 
George  White,  Alice  Faye,  James  Dunn,  Ned  Sparks,  Cliff  Ed¬ 
wards,  Lyda  Roberti,  Arline  Judge,  Eleanor  Powell - Good - 

90m. —  I -April. 

53  7 — F — $10  RAISE — C — Edward  Everett  Horton,  Karen  Mor- 

ley,  Glen  Boles - Fair  comedy - 70m. —  1 -April. 

535 - F — SPRING  TONIC - CD - Lew  Ayres,  Claire  Trevor,  Wal¬ 

ter  King,  Jack  Haley,  Zasu  Pitts — Weak — 5  7m. — 2-April. 
536— F — IT’S  A  SMALL  WORLD — C — Sp  encer  Tracey,  Ray 
Walburn,  Wendy  Barrie,  Virginia  Sale,  Charles  Sellon - Pleas¬ 
ant - 70m. - 2-April. 

538—  F— THE  COWBOY  MILLIONAIRE— W— Geofge  O'Brien, 

Maude  Allen,  Evalyn  Bostock,  Edgar  Kennedy - Look  it  over 

— 65m. —  1  -May. 

540—  F - LADIES  LOVE  DANGER— MY— Mona  Barrie,  Gilbert 

Roland,  Don  Cook,  Henry  Korker,  Adrienne  Ames - Fair - 

75m. - 1  -May. 

542 — F— DOUBTING  THOMAS — C — Will  Rogers,  Billie  Burke, 
Alison  Skipworth,  Gail  Patrick,  Andrew  Tombes,  Helen  Flint, 

Frank  Albertson,  Sterling  Halloway - High  Rogers - 78m. - 

2-April. 

539 —  OUR  LITTLE  GIRL — Shirley  Temple,  Joel  McCrea,  Lyle  Tal¬ 
bot,  Rosemary  Ames,  Erin  O’Brien-Moore,  Margaret  Arm¬ 
strong. 

541—  UNDER  THE  PAMPAS  MOON— Warner  Baxter,  Ketti  Gal- 
lian,  Tito  Guizar,  Veloz  and  Lolanda,  John  Miljan. 

—THE  FARMER  TAKES  A  WIFE— Janet  Gaynor,  Henry 
Fonda,  Slim  Summerville,  Jane  Withers,  Charles  Bickford, 
Roger  Imhof,  Nick  Fordan,  Andy  Devine. 

— REDHEADS  ON  PARADE — John  Boles,  Dixie  Lee,  Chic 
Sale,  Douglas  Dumbrille,  Alan  Dinehart,  James  Withers,  Dor¬ 
othy  Appleby. 

— DANTE’S  INFERNO — Spencer  Tracey,  Claire  Trevor, 
Henry  B.  Walthall,  Nick  Foran,  Alan  Dinehart. 

— DICE  WOMAN — Claire  Trevor,  James  Dunn,  Jane  Withers, 
Mitchell  and  Durant. 

—CHARLIE  CHAN  IN  EGYPT— Wa  rner  Oland,  Pat  Paterson, 
Stepin  Fetchit,  Thomas  Beck,  Rita  Cansino. 

- ARGENTINA - Alice  Faye,  Tito  Guizar,  Gilbert  Roland, 

Noah  Beery,  Sterling  Halloway. 

—IN  OLD  KENTUCKY— Will  Rogers,  Bill  Robinson,  Dorothy 
Wilson. 

- THE  LORD’S  REFEREE - Lew  Ayres,  Charles  Bickford, 

Paul  Kelly. 

- GINGER - Jane  Withers,  Jackie  Searle,  Walter  King,  Kath¬ 
erine  Alexander,  O.  P.  Heggie,  Tommy  Bupp. 

ORCHIDS  TO  YOU — John  Boles,  Jean  Muir,  Harvey 
Stephens,  Charles  Butterworth,  Genevieve  Tobin. 

CURLEY  TOP - Shirley  Temple,  Slim  Summerville,  El 

Brendel,  Rochelle  Hudson,  John  Boles,  Jane  Darwell. 

- WORK  OF  ART - Claire  Trevor,  Lew  Ayres. 

— HARDROCK  HARRIGAN— George  O’Brien. 

— BLACK  SHEEP — Edmund  Lowe,  Claire  Trevor. 

— PRIVATE  BEACH — Alice  Faye,  Jack  Haley. 
—DRESSMAKER— Tutta  Rolf. 

GB 

3415 — F— THE  MAN  WHO  KNEW  TOO  MUCH — MD— Nova  Pil- 
beam,  Leslie  Banks,  Edna  Best,  Peter  Lorre — To  be  sold — 
74m. - 2 -March. 

3417— A— LOVES  OF  A  DICTATOR— (The  Dictator)— COD— 

Clive  Brook,  Madeleine  Carroll,  Emyln  Williams — Impressive 
— 85  m. — 2 -March. 

3412— THE  CAMELS  ARE  COMING— Jack  Hulbert. 

3414— MY  SONG  FOR  YOU— Ian  Kiepura. 

Liberty 

— F — SWEEPSTAKE  ANNIE — C — Tom  Brown,  Marion  Nixon, 

Inez  Courtney,  Wera  Engels — Nice - 74m. — 2-Jan. 

— THE  OLD  HOMESTEAD — Mary  Carlisle,  Lawrence  Gray, 
Dorothy  Lee,  Eddie  Nugent,  Willard  Robertson,  Fuzzy 
Knight,  Lillian  Miles. 

—DIZZY  DAMES - Marjorie  Rambeau,  Fuzzy  Knight,  Burton 

Churchill,  Florine  McKinney,  Inez  Courtney,  Kitty  Kelly. 

— I’LL  BET  YOU — H.  B.  Warner,  Onslow  Stevens,  Eric  Lin¬ 
den,  Lois  Wilson,  Ben  Alexander,  Maxine  Doyle. 


Majestic 

— F— THE  PERFECT  CLUE — MD — David  Manners,  Dorothy 
Libaire,  Skeets  Gallagher,  Betty  Blythe — Satisfactory — 62m. 
—  1  -Dec. 

— F — MUTINY  AHEAD — MD — Neil  Hamilton,  Kathleen 
Burke,  Noel  Francis,  Reginald  Barlow — Plenty  of  action — 
63m. — 2-Feb. 

—A— MOTIVE  FOR  REVENGE— MD — Don  Cook,  Irene 
Hervey,  Doris  Lloyd — Strong  melodrama — 60m. —  I -April. 

Mascot 

— F — BEHIND  THE  GREEN  LIGHTS — MD — Norman  Foster, 
Judith  Allen,  Sidney  Blackmer,  Purnell  Pratt — Packed  with 
action - 68m. - 2-March. 

_F— ONE  FRIGHTENED  NIGHT— MY - Mary  Carlisle,  Regis 

Toomey,  Arthur  Hohl,  Wally  Ford,  Charles  Grapewin,  Lucien 
Littlefield — Spooky — 66m. 

- HEADLINE  WOMAN - Heather  Angel,  Roger  Pryor, 

Franklin  Pangborn,  Wheeler  Oakman,  Warner  Richmond, 
George  Lewis,  Russell  hJopton,  Theodore  Von  Eltz. 

Metro 

418 — F — RECKLESS — MD — William  Powell,  Jean  Harlow,  Fran- 
chot  Tone,  May  Robson,  Ted  Healy,  Henry  Stephenson,  Rosa¬ 
lind  Russell - Big - 95m. - 2-April. 

501 —  F — MARK  OF  THE  VAMPIRE — MD — Lionel  Barrymore, 
Elizabeth  Allen,  Bela  Lugosi,  Donald  Meek — Satisfactory 
thriller — 84m. —  1  -April. 

504— F— WEST  POINT  OF  THE  AIR — MD— Wallace  Beery, 
Robert  Young,  Robert  Taylor,  Maureen  O’Sullivan,'  Lewis 

Stone,  James  Gleason,  Rosalind  Russell,  Russel]  Hardie - Plug 

name  draw — 100m. —  1-March. 

533— F — DAVID  COPPERFIELD — CL — Lionel  Barrymore,  W. 
C.  Fields,  Madge  Evans,  Maureen  O’Sullivan,  Lewis  Stone, 

Frank  Lawton,  Edna  Mae  Oliver — Fine 1  I  0m. — 2-Jan. 

53  7 — F — NAUGHTY  MARIETTA — MU — Jeanette  MacDonald, 
Nelson  Eddy,  Frank  Morgan,  Elsa  Lanchester,  Douglas  Dum¬ 
brille,  Joe  Cawthorn — Big — 80m. —  I -March. 

546—  F— THE  CASINO  MURDER  CASE — MY— Paul  Lukas,  Don¬ 
ald  Cook,  Rosalind  Russell,  Eric  Blore,  Ted  Healy,  Alison 
Skipworth,  Louise  Fazenda — Okay — 79m. —  1 -March. 

547 —  F — TIMES  SQUARE  LADY — CD — Robert  Taylor,  Virginia 
Bruce,  Helen  Twelvetrees,  Jack  La  Rue,  Nat  Pendleton — Okay 
program — 64m. —  I  -March. 

548 —  F — BABY  FACE  HARRINGTON — C— Charles  Butterworth, 
Una  Merkel,  Nat  Pendleton,  Harvey  Stephens,  Eugene  Pallette, 
Ruth  Selwyn,  Robert  Livingston — Plenty  of  laughs — 60m. —  1- 
April. 

549 —  F— ONE  NEW  YORK  NIGHT — CD — Franchot  Tone,  Con¬ 
rad  Nagel,  Una  Merkel,  Charles  Starrett — Fair — 79m. —  1- 
April. 

551 — F — VAGABOND  LADY - CD — Robert  Young,  Evelyn  Ven¬ 

able,  Forrester  Harvey,  Frank  Craven — Good  program — 78m. 
— 2-April. 

409 — NO  MORE  LADIES — Joan  Crawford,  Robert  Montgomery. 

502 —  PUBLIC  HERO  No.  1 — Chester  Morris,  Jean  Arthur,  Arthur 
Byron,  Joseph  Spurin-Calleia,  Lionel  Barrymore. 

509 — THE  FLAME  WITHIN — Ann  Harding,  Herbert  Marshall. 

5  1  0— MURDER  IN  THE  FLEET— J  ean  Parker,  Robert  Taylor. 

550 —  AGE  OF  INDISCRETION — Madge  Evans,  May  Robson, 
David  Holt,  Ralph  Forbes,  Louise  Henry,  Beryl  Mercer,  Chris¬ 
tian  Rub. 

— MASQUERADE — William  Powell,  Virginia  Bruce,  Mady 
Christians,  Frank  Morgan,  Henry  Travers,  Reginald  Owens, 
Laura  Hope  Crews. 

—BROADWAY  MELODY  OF  1935 — Eleanor  Powell.  Robert 
Taylor,  Sid  Silvers,  Buddy  and  Vilma  Ebsen,  Frances  Lang¬ 
ford,  Shirley  Ross. 

— CHINA  SEAS - Jean  Harlow,  Clark  Gable,  Wallace  Beery, 

Dudley  Digges,  Rosalind  Russell,  Edward  Brophy. 

— FAR  OFF  HILLS — Constance  Collier,  Maureen  O'Sullivan, 
Una  Merkel,  Charles  Butterworth,  Franchot  Tone. 

— ANNA  KARENINA — Greta  Garbo,  Basil  Rathbone,  Fredric 
March. 

—MUTINY  ON  THE  BOUNTY— Clark  Gable,  Robert  Mont¬ 
gomery,  Charles  Laughton. 

— MERRILY  WE  ROLL  ALONG — William  Powell,  Myrna  Loy, 
Lionel  Barrymore. 

—AMERICANS  CAN  SING  TOO - Jeanette  MacDonald,  Nel¬ 

son  Eddy. 

—BONNIE  SCOTLAND— Laurel  and  Hardy. 

— MAD  LOVE — Peter  Lorre. 

— O’SHAUGHNESSY’S  BOY— Wallace  Beery,  Jackie  Cooper. 

- MALA - Lotus  Long,  Mala. 

—MAN  OF  THE  WORLD — Paul  Lukas. 

— RISE  AND  SHINE — Ted  Lewis,  Pinky  Tomlin. 

— RIFF  RAFF — Spencer  Tracey. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


pg.‘44 


An  EXHIBITOR  Service 


THE  CHECKUP— l-May-35 


Monogram 

3003 —  F — THE  NUT  FARM — F — Wallace  Ford,  Joan  Gale,  Flor¬ 
ence  Roberts,  Oscar  Apfel,  Betty  Alden — Plenty  of  laughs — 
68m. —  I  -Feb. 

3013— F — THE  HOOS1ER  SCHOOLMASTER — CD — Norman 

Foster,  Charlotte  Henry,  Dorothy  Libaire,  Tommy  Bupp,  Fred 
Kohler,  Jr. — Nicely  done — 75m. — 2 -April. 

3017 - F - THE  GREAT  GOD  GOLD - D - Sidney  Blackmer, 

Martha  Sleeper,  Regis  Toomey,  Edwin  Maxwell - Topnotcher 

from  this  studio — 72m. — 2-March. 

3025 — F — THE  MYSTERY  MAN— MUD - Robert  Armstrong,  Max¬ 

ine  Doyle,  Henry  Kolker,  Leroy  Mason — Okay- — 67m. — 2-Feb. 

3036 - F - RAINBOW  VALLEY - W - John  Wayne,  Lucille  Brown, 

George  Hayes — Typical — 52m. — 2 -March. 

303  7— F— LAWLESS  FRONTIER — W — John  Wayne,  Sheila  Terry, 
Yakima  Canutt — Satisfactory — 5  8m. — 2 -Jan. 

3002 - KEEPER  OF  THE  BEES - Neil  Hamilton,  Betty  Furness,  Gigi 

Parrish,  Emma  Dunn. 

3004 —  THE  HEALER — Ralph  Bellamy,  Karen  Morley,  Judith  Allen, 
Mickey  Rooney,  J.  Farrell  MacDonald. 

3016— HONEYMOON  LIMITED— Neil  Hamilton,  Irene  Hervey, 
Lloyd  Hughes,  Helen  Costello,  Sylvia  Steamer,  Gertrude  Astor, 
Henry  Kohler. 

3019 — RECKLESS  ROMEOS — Robert  Armstrong,  William  Cagney. 

3033 — THE  DESERT  TRAIL — John  Wayne,  Mary  Kornman,  Paul 
Fix  \—idi ( c  McKee. 

3035 — THE  DAWN  RIDER - John  Wayne,  Marion  Burns,  Yakima 

Canutt. 

3038 - PARADISE  CANYON - John  Wayne,  Marion  Burns. 

Paramount 


— ANNAPOLIS  FAREWELL — Sir  Guy  Standing,  Fred  Mae- 
Murray. 

— PARIS  IN  SPRING — Mary  Ellis,  Tullio  Carminati,  Ida  Lupino, 
Lynne  Overmann. 

- SO  RED  THE  ROSE — Margaret  Sullavan,  Pauline  Lord, 

Fred  Stone. 

- COLLEGE  EDUCATION - Joe  Penner,  Jack  Oakie,  Fred 

MacMurray. 

- NEW  DIVORCE! - Gary  Cooper,  Carole  Lombard,  Tullio 

Carmanati. 

- MEN  WITHOUT  NAME!S - Fred  MacMurray,  Madge  Evans, 

Lynne  Overman. 

- ACCENT  ON  YOUTH - Sylvia  Sidney,  Philip  Reed,  Herbert 

Marshall. 

- ROSE  OF  THE  RANCHO - John  Boles,  Gladys  Swarthout, 

Willie  Howard. 

— TWO  FOR  TONIGHT - Bing  Crosby,  Joan  Bennett,  Mary 

—EVERY  NIGHT  AT  EIGHT - Alice  Faye,  George  Raft, 

Frances  Langford,  Patsy  Kelly. 

- THE"  LAST  OUTPOST - Claude  Rains,  Guy  Standing,  Cary 

Grant,  Ray  Milland,  Gertrude  Michael. 

- BIG  BROADCAST  OF  1935 - Wendy  Barrie,  Henry  Wads¬ 
worth,  George  Burns,  Gracie  Allen,  Lyda  Roberti. 

- PETE1R  IBBETSON - Ann  Harding,  Gary  Cooper. 

—KLONDIKE— Mae  West. 

—IMPERFECT  HUSBAND— Charles  Ruggles,  Mary  Boland. 
- APRIL  IN  PARIS - Carole  Lombard. 

— GIVE  US  THIS  NIGHT — Sylvia  Sidney,  Sir  Guy  Standing. 

—THE  PLOT  THICKENS - Burns  and  Allen. 

— DRUMBEATS — Joe  Morrison,  Margo. 

—THE  COUNT  OF  LUXEMBOURG— Carl  Brisson,  Mary  Ellis. 
—MAN  ON  THE  FLYING  TRAPEZE— W.  C.  Fields. 


3431 —  F — RUGGLES  OF  RED  GAP — C — Charles  Laughton,  Mary 
Boland,  Charles  Ruggles,  Zasu  Pitts,  Roland  Young,  Maude 
Eburne,  Leila  Hyams,  Lucien  Littlefield — Very  good — 94m. — 
2-Feb. 

3432 —  F — CAR  99 — AD — Fred  Mac  Murray,  Sir  Guy  Standing, 
Ann  Sheridan — Satisfactory — 74m. — 2-Feb. 

3433— F— MISSISSIPPI— CD— Bing  Crosby,  W.  C.  Fields,  Joan 

Bennett,  John  Miljan,  Queenie  Smith -  Plenty  to  sell — 84m. — 

I  -March. 

3434 —  F — LOVE  IN  BLOOM — C — George  Burns,  Gracie  Allen, 

Dixie  Lee,  Joe  Morrison,  J.  C.  Nugent - Songs,  may  help — 

78m. — 2-March. 

3435—  A— PRIVATE  WORLDS— D— Claudette  Colbert,  Charles 

Boyer,  Joan  Bennett,  Joel  McCrea,  Helen  Vinson — Standout — 
82  m. - 2-March. 

3436—  F— McFADDEN’S  FLATS— C— Walter  C.  Kelly,  Andy 

Clyde,  Richard  Cromwell,  Jane  Darwell,  Betty  Furness,  George 
Barbier - Mass - 62  m. - 2 -March. 

3437—  A— THE  SCOUNDREL—  D— Noel  Coward,  Julie  Haydon, 

Martha  Sleeper,  Rosita  Moreno - To  be  sold - 74m. - 1-May. 

3438 - F — HOLD  ’EM  YALE! - CD - Patricia  Ellis,  Cesar  Romero, 

Larry  Crabbe,  William  Frawley,  Warren  Hymer — Sell  Runyon 
— 65m. —  1  -April. 

3439—  A— FOUR  HOURS  TO  KILL — MD — Richard  Barthelmess. 
Joe  Morrison,  Helen  Mack,  Ray  Milland,  Gertrude  Michael, 
Dorothy  Tree,  Roscoe  Karns — Okay  meller — 76m. — 2 -April. 

3440—  F— STOLEN  HARMONY - CD - George  Raft,  Grace  Brad¬ 

ley,  Ben  Bernie  and  lads,  Lloyd  Nolan — Satisfactory — 8  1  m. — 
2-April. 

3441—  A— THE  DEVIL  IS  A  WOMAN— D— Marlene  Dietrich, 
Lionel  Atwill,  Edward  Everett  Horton,  Cesar  Romero,  Alison 
Skipworth — Spotty — 92m. —  1  -March. 

3442—  F— COIN’  TO  TOWN— CD— Mae  West,  Marjorie  Gateson, 
Paul  Cavanaugh,  Ivan  Lebedeff,  Tito  Coral — All  Mae — 74m. 
—  1  -May. 

3443—  F— PEOPLE  WILL  TALK— C— Mary  Boland,  Charles 
Ruggles,  Leila  Hyams,  Dean  Jagger — Usual  Boland-Ruggles — 
69m. — 2-April. 

3425 — ONCE  IN  A  BLUE  MOON — CD — Jimmy  Savo,  Whitney 
Bourne,  Cecilia  Loftus,  Michael  Dalmatoff. 

3444 - THE  GLASS  KEY — George  Raft,  Rosalind  Russell,  Ed  Ar¬ 

nold,  Charles  Richman,  Guinn  Williams,  Ray  Milland,  Dean 
Jagger. 

- COLLEGE  SCANDAL - Kent  Taylor,  Arline  Judge,  Wendy 

Barrie,  William  Frawley,  Benny  Baker,  Joyce  Compton, 
Johnny  Downs,  Douglas  Blackley,  Mary  Nash,  William  Bene¬ 
dict. 

— THE  CRUSADES— Henry  Wilcoxon,  Loretta  Young,  Ian 
Keith,  Peero  de  Cordoba,  Joseph  Schildkraut,  Hobart  Bo»- 
worth.  William  Farnum,  Katherine  DeMille. 

—MORNING,  NOON  AND  NIGHT — Sylvia  Sidney,  Herbert 
Marshall.  Gertrude  Michael. 

- THE  MILKY  WAY - Harold  Lloyd,  Adolphe  Menjou,  Roscoe 

Karns,  Edward  Everett  Horton. 


Radio 

525—  F - A  DOG  OF  FLANDERS— CD - Frankie  Thomas,  O.  P. 

Heggie,  Helen  Parris — Deserves  support — 75m. —  1 -March. 

526 —  F — LADDIE — CD — John  Beal,  Gloria  Stuart,  Charlotte 
Henry,  Dorothy  Peterson,  Virginia  Weidler — Good — 85m. — 
2-March. 

527 —  A — THE  PEOPLE’S  ENEMY — Preston  Foster,  Melvyn  Doug¬ 
las,  William  Collier,  Jr.,  Roscoe  Ates — New  cycle  stuff — 70m. 
— 2-April. 

528—  F— CHASING  YESTERDAY— CD— Anne  Shirley,  O.  P. 
Heggie,  Helen  Westley,  Elizabeth  Patterson,  John  Qualen 
— Enjoyable — 80m. —  I  -April. 

529—  F— STAR  OF  MIDNIGHT— CD— William  Powell,  Ginger 
Rogers,  Paul  Kelly,  Gene  Lockhart — Topnotch — 92m. — 2- 
April. 

530 - A - VILLAGE  TALE! - D - Kay  Johnson,  Randolph  Scott, 

Arthur  Hohl — So-so — -84m. —  1-May. 

531—  F— STRANGERS  ALL - CD— May  Robson,  Florine  McKin¬ 

ney,  Preston  Foster,  William  Bakewell — Neighborhood — 71m. 
—  I  -April. 

532 —  A — THE  INFORME!R — MD — Victor  MacLaglen,  Heather 

Angel,  Preston  Foster,  Margot  Grahame,  Wally  Ford - See  it 

—  1 -May. 

533 —  BREAK  OF  HEARTS- — Katherine  Hepburn,  John  Beal, 
Charles  Boyer,  Inez  Courtney,  Sam  Hardy,  Jean  Hersholt. 

— BECKY  SHARP — Miriam  Hopkins,  Mrs.  Leslie  Carter,  Alan 
Mowbray,  G.  P.  Huntley,  Jr.,  Charles  Coleman,  Nigel  Bruce, 
Billie  Burke,  Doris  Lloyd. 

— HOORAY  FOR  LOVE - Ann  Sothern,  Gene  Raymond,  Pert 

Kelton,  Maria  Gamberelli,  Bill  Robinson,  Thurston  Hall,  Vir¬ 
ginia  Reid,  Lionel  Stander. 

— TOP  HAT — Fred  Astaire,  Ginger  Rogers,  Helen  Broderick, 
Erik  Rhodes,  Eric  Blore. 

- SHE - Helen  Mack,  Helen  Gahagan,  Randolph  Scott,  Nigel 

Bruce,  Sam  Hinds,  Noble  Johnson. 

—THE  NITWITS— Wheeler  and  Woolsey,  Betty  Grable, 
Etienne  Girardot,  Sleep  ‘n’  Eat. 

- JALNA - Peggy  Wood,  C.  Aubrey  Smith,  Nigel  Bruce,  Halli- 

well  Hobbes,  Ian  Hunter,  Trent  Durkin. 

—OLD  MAN  RHYTHM— John  Beal,  Betty  Grable,  Gene  Lock¬ 
hart,  Dave  Chasen,  Erik  Rhodes. 

- THE  RETURN  OF  PETER  GRIMM— Lionel  Barrymore,  Ann 

Shirley. 

- BOOM  TOWN- — Richard  Dix,  Preston  Foster,  Margot 

Grahame,  Francis  Ford,  Louis  Calhern. 

- LEANDER  CLICKS - James  Gleason. 

—MARY  OF  SCOTLAND - Katharine  Hepburn. 

- SHOOTING  STAR - Barbara  Stanwyck. 

— U.  S.  GRANT— Walter  Abel. 

— ALICE  ADAMS — Katharine  Hepburn. 

— FRECKLES — Anne  Shirley. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


pg.  45 


'fHE  CHECKUP— l-May-35 


An  EXHIBITOR  Service 


United  Artists 

— A— THUNDER  IN  THE  EAST — Formerly  The  Battle — D — 
Charles  Boyer,  Merle  Oberon,  Betty  Stockfield,  John  Loder — 
Impressive - 84m. —  1  -Dec. 

— F — THE  SCARLET  PIMPERNEI _ COD — Leslie  Howard, 

Raymond  Massey,  Merle  Oberon,  Joaii  Gardner,  Anthony 
Bushnell — Well  done - 94m. —  1-Feb. 

— F — FOLIES  BERGERE — MU — Maurice  Chavelier,  Ann  Soth- 
ern,  Merle  Oberon,  Eric  Blore,  Walter  Byron — Ace  to  Sell — 
82m. —  1  -March. 

— A — THE  WEDDING  NIGHT — D — Gary  Cooper,  Ralph  Bell¬ 
amy,  Anna  Sten,  Helen  Vinson — Impressive — 84m. —  I -March. 
— F — CARDINAL  RICHELIEU — COD — George  Arliss,  Maur¬ 
een  O’Sullivan,  Edward  Arnold,  Cesar  Romero,  Douglas  Dum- 

brille,  Halliwell  Hobbes,  Katharine  Alexander — Impressive - 

90m. —  I  -April. 

— F — LES  MISERABLES — COD — Charles  Laughton,  Fredric 
March,  Sir  Cedric  Harwicke,  Frances  Drake,  Rochelle  Hud¬ 
son,  John  Beal — Big,  impressive — 105m. — 2-April. 

— F — BREWSTER’S  MILLIONS — MU — Jack  Buchanan,  Lily 
Damita,  Nancy  O’Neil — Sell  the  idea — 78m. — 2-April. 

- THE  CALL  OF  THE  WILD - Clark  Gable,  Loretta  Young, 

Jack  Oakie,  Edward  Arnold,  Reginald  Owen,  Katherine 
DeMille. 

— PRODUCTION  No.  5 — Chalrles  Chaplin,  Paulette  Goddard, 
Carter  De  Haven,  Henry  Bergman. 

— CONGO  RAID — MD — Leslie  Banks,  Paul  Robeson,  Nina 
McKinney. 

— LET  ’EM  HAVE  IT — Richard  Arlen,  Virginia  Bruce,  Alice 
Brady,  Bruce  Cabot,  Eric  Linden,  Joyce  Compton. 

- THE  DARK  ANGEL - Fredric  March,  Herber  Marshall, 

Merle  Oberon. 

—THE  MAN  WHO  BROKE  THE  BANK  AT  MONTE  CARLO 

— Ronald  Colman. 

- BARBARY  COAST - Miriam  Hopkins. 

— DREAMLAND — Eddie  Cantor,  Parkyakarkas. 

—DIAMOND  HORSESHOE — Lawrence  Tibbett. 

— SING,  GOVERNOR,  SING — Paul  Whiteman. 

— LORNA  DOONE - Merle  Oberon. 

Universal 

8009— F— THE  BRIDE  OF  FRANKENSTEIN— MD— Boris  Karloff, 
Valerie  Hobson,  Colin  Clive,  Elsa  Lanchester,  Una  O’Connor, 
E.  E.  Clive,  O.  P.  Heggie — Ace  shiver  show — 89m. — 2-April. 

6012 - F - MR.  DYNAMITE - MD - Edmund  Lowe,  Jean  Dixon, 

Robert  Gleckler,  Esther  Ralston,  Victor  Varconi — Fair — 69m. 
— 2-April. 

8013 — F — PRINCESS  O’HARA — CD — Chester  Morris,  Jean  Par¬ 
ker,  Leon  Errol,  Henry  Armetta — Satisfying — 81m. —  1 -April. 
80  1  9— F— TRANSIENT  LADY— MD— Henry  Hull,  June  Clay- 
worth,  Frances  Drake,  Clark  Williams — Sell  Hull — 75m. — 
1  -March. 

8023—  F — IT  HAPPENED  IN  NEW  YORK— C — Gertrude  Michael, 

Lyle  Talbot,  Hugh  O’Connell,  Heather  Angel - Strong  on 

laughs — 75m. —  1  -March. 

8024 —  F — MYSTERY  OF  EDWIN  DROOD—MD— Claude  Rains, 
Douglass  Montgomery,  Heather  Angel,  David  Manners,  Valerie 
Hobson — Well  done — 85m. —  1-Feb. 

8031—  F— RENDEZVOUS  AT  MIDNIGHT— MY— Ralph  Bellamy, 

Valerie  Hobson,  Edgar  Kennedy — Program - 62m. — 2-Feb. 

8032 —  A — A  NOTORIOUS  GENTLEMAN — MD — Charles  Bick¬ 
ford,  Helen  Vinson,  Sidney  Blackmer — Above  average — 75m. 
—  1-Feb. 

8084— F— STONE  OF  SILVER  CREEK— W— Buck  Jones,  Niles 
Welch,  Marion  Shilling — Okay — 60m. — 2-April. 

8001 - SHOWBOAT— Irene  Dunne. 

8002— SUTTER’S  GOLD. 

8015—  WEREWOLF  OF  LONDON— Henry  Hull,  Spring  Byington, 
Valerie  Hobson,  Warner  Oland,  Lester  Matthews. 

8016 —  THE  RAVEN — Lester  Matthews,  Irene  Ware,  Boris  Karloff, 
Bela  Lugosi. 

— DIAMOND  JIM - Edward  Arnold,  Jean  Arthur,  Binnie 

Barnes,  Cesar  Romero,  Hugh  O’Connell,  George  Sidney,  Eric 
Blore,  Henry  Kolker,  Robert  McWade. 

— ALIAS  MARY  DOW — Sally  Eilers,  Ray  Milland,  Henry 
O’Neill. 

—CHINATOWN  SQUAD— Lyle  Talbot,  Hugh  O’Connell, 
Valerie  Hobson,  Andy  Devine,  Henry  Armetta. 

— BORDER  BRIGANDS — Buck  Jones,  Lona  Andre,  Fred 
Kohler. 

- TIME  OUT  OF  MIND— Margaret  Sullavan,  Frank  Lawton, 

Jane  Wyatt. 

—UNCONSCIOUS— Hugh  O’Connell,  Jean  Dixon. 

— THE  GREAT  IMPERSONATION — Edmund  Lowe. 

— ROARING  WEST — (Serial) — Buck  Jones,  Muriel  Evans. 


Miscellaneous 

— F — CIRCLE  OF  DEATH — W — Monte  Montana,  Yakima 
Canutt,  John  Ince,  Standing  Bear,  Princess  Ah-Tee-Ha — Satis¬ 
factory — 59m. —  1  -May. 

— F— KENTUCKY  BLUE  STREAK— AD — Eddie  Nugent, 
Patricia  Scott,  Junior  Coghlan,  Cornelius  Keefe — Fair  inde 
program — 58m. —  I  -May. 

— F— NEW  ADVENTURES  OF  TARZAN— AD— Herman 
Brix,  Dale  Walsh,  Ula  Long,  Frank  Baker,  Lew  Sargent — Sell 
Tarzan — 80m. — 2-April. 

— F — WILDERNESS  MAIL — MD — Kermit  Maynard,  Fred 
Kohler,  Paul  Hurst,  Doris  Brook — Good  outdoor  show — 63m. 
— 2-April. 

— F — THE  CYCLONE  RANGER — W— Bill  Cody,  Nena  Quar- 
taro,  Eddie  Gribbon — Will  please  action  lovers — 59m. —  1- 
March. 

— F — SECRETS  OF  CHINATOWN— MD— Nick  Stuart,  Lucille 
Brown,  Raymond  Laurence,  James  Flavin — Exploitable — 55m. 
— 2-March. 

— F — THE  GHOST  RIDER — W — Rex  Lease,  Ann  Carol,  Wil¬ 
liam  Desmond,  Franklyn  Farnum,  Bobby  Nelson,  Art  Mix — 
Satisfactory — 5  6m. —  I  -March. 

— F — THE  LOST  CITY — MD — William  ’’Stage”  Boyd,  Claudia 
Dell,  Ralph  Lewis — Plenty  to  sell — 74m. —  1 -March.  (Also 
available  in  feature  and  serial  and  serial  form.) 

- F - BLAZING  GUNS - W - Reb  Russell,  Marion  Shilling - 

Okay — 58m. —  I  -May. 

- A — $20  A  WEEK - D - Pauline  Starke,  James  Murray - 

Weak - 79m. - 1  -May. 

- F - PALS  OF  THE  RANGE — W — Rex  Lease,  Frances 

Wright,  Yakima  Canutt - Fair — 5  7m. - 1-May. 

- F - TEXAS  JACK - W - Jack  Perrin,  Jayne  Regan - Typical 

- 60m. - 1  -May. 

- F — WESTERN  JUSTICE — W - Bob  Steele,  Renee  Borden, 

Lafe  McKee - Okay - 60m. - 1 -May. 

— F— FIGHTING  PIONEERS — W— Rex  Bell,  Ruth  Mix,  Buzz 

Barton - Indian,  soldier  stuff - 58m. - I -May. 

— F— ON  PROBATION - MD— Monte  Blue,,  William  Bake- 

well,  Lucille  Brown - So-so - 65m. - 1 -May. 

- F - OUTLAW  RULE - W - Reb  Russell,  Rebel  the  horse, 

Yakima  Canutt,  Betty  Mack - Satisfying - 60m. - 1 -May. 

_F— HONG  KONG  NIGHTS - MD - Tom  Keene,  Wera  En¬ 

gels,  Warren  Hymer — Packed  with  action — 60m. —  1 -March. 
— F— FEDERAL  AGENT— MD— Bill  Boyd,  Irene  Ware,  Don 
Alvarado,  George  Cooper — Average  inde  meller — 58m.— 
I -Jan. 

—CHAMPAGNE  FOR  BREAKFAST— Joan  Marsh,  Hardie 
Albright,  Mary  Carlisle,  Vince  Barnett,  Luis  Alberni,  Lila  Lee, 
Sidney  Toler,  Lucian  Prival. 

— THREE  WOMEN — Johnny  Mack  Brown,  Sheila  Manners, 
William  Collier,  Sr.,  Hedda  Hopper,  Inez  Courtney,  Bert 
Roach. 

— THE  LIVE  WIRE — Richard  Talmadge,  Alberta  Vaughn, 
George  Walsh. 

— ANYTHING  FOR  A  THRILL — Noel  Madison,  Charles  Star- 
rett,  Virginia  Cherrill,  Charles  Delaney,  Jack  Mulhall. 

— THE  TEST — Monte  Blue,  Grant  Withers,  Grace  Ford,  James 
Aubrey,  Rin-Tin-Tin,  Jr.,  Lafe  McKee. 

— HELL  BREAKS  LOOSE! — Guinn  Williams,  Sally  Blane,  Rob¬ 
ert  Homans,  James  Bush,  Ray  Walker. 

— RUSTLERS’  PARADISE — Harry  Carey,  Theodore  Lorch, 
Roger  Williams,  Ed  Cobb,  Gertrude  Messinger. 

— RED  BLOOD  OF  COURAGE — Kermit  Maynard,  Ann  Sheri- 

-^GO-GET-IT-HAINES — Bill  Boyd,  Sheila  Terry,  Eleanor 
Hunt,  Leroy  Mason,  Lee  Shumway. 

— RACING  LUCK — Barbara  Worth,  George  Ernest,  Bill 
Boyd. 

— RANGE  WARFARE! - Reb  Russell,  Lucille  Lund,  Lafe  Mc¬ 

Kee,  Wally  Wales. 

— THE  SILENT  CODE! — Kane  Richmond,  Blanche  MeHaffey, 
Raymond  Wells,  J.  P.  MacGowan. 

— THE  TEXAS  RAMBLER — Bill  Cody,  Catherine  Cotter, 
Stuart  lames,  Earl  Hodgins,  Ace  Kane,  Mildred  Rogers. 

— SILENT  VALLEY — Tom  Tyler,  Nancy  Deshon. 

Foreign 

— F—  STRAUSS’  GREAT  WALTZ— MU— Jessie  Matthews, 
Fay  Compton,  Edmund  Gwenn — Pleasant  musical — 80m. — 
I -May. 

_A— THE  YOUTH  OF  MAXIM— All  Russian— Restricted— 
7  8m. —  1  -May. 


— A — MEN  OF  TOMORROW — D — Robert  Donat,  Merle 
Oberon,  Emlyn  Williams — Lightweight — 56m. —  1 -May- 
—A— THE  PHANTOM  FIEND— MD— Ivor  Novello,  Elizabeth 
Allan,  Jack  Hawkins — Interesting — 67m. —  I -May. 

For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


May  1'35  pg.  47 


This  photograph  was  actually  taken  in  the 
manager's  office  at  the  CAPITOL  THEATRE, 
Pottsville,  Pa.  Manager  Friedman  is  checking- 
up  on  running  times,  cast,  production  num¬ 
bers,  etc.,  in  his  filed  copy  of  "THE  CHECK¬ 
UP" — a  regular  service  of 

THE  EXHIBITORS 


EASTERN  EXHIBITOR  IS  A  BUSY  EXECUTIVE  WHO 


SQUIRES  A  QUICK,  EASY  REFERENCE 


That  s  why 


•  A  FEW  OF  THE  MANY  SERVICES: 


6  Point  Reviews.  The  Shorts  Parade.  The  Check¬ 
up.  Better  Management  (Exploitation).  The  Code 
(Hearings — Decisions).  Local  News  (From  every 
Key  City).  The  Industry  Mirror  (National  Survey). 
The  Camera  Speaks  ( Local  Photos). 


Nearly  Everyone  Reads  the 


ALERT!  FEARLESS!  CAPABLE!  HONEST! 


May  1 T 3 5  b.c. 


When  a  Picture  Creates  Records  ■  ■  ■ 
That's  News/  But  When  a  Picture  Bucks  An 
Industry  Tradition,  Boy,  That  Is  Big  News 


“Naughty  Marietta”  played  the  Boyd  Theatre  beginning  the 
week  before  Easter  and  business  was  so  good  the  picture  played 
right  on  through  the  Easter  holidays.  In  Atlantic  City,  the 
boardwalk  houses  have  been  attracting  big  crowds,  which  only 
goes  to  show  that  when  folks  know  you’ve  got  something  they’ll 
come  to  see  it.  Any  exhibitor  who  knows  what’s  what  will  ex¬ 
tend  his  playing  time  on  this  Jeanette  MacDonald-Nelson  Eddy 
picture  right  away. 

AND,  FURTHERMORE 

WATCH  THE  GROSSES  THAT  WILL 
BE  ROLLED  UP  BY 

"RECKLESS" 

u nih 


WILLIAM  POWELL  *  JEAN  HARLOW 
FRANCHOT  TONE 


Bob  Lynch 

MGM 


P.S.  A  GOOD  PICTURE  NEVER  HEARD  OF 
DAYLIGHT  SAVING,  HOT  WEATHER 
OR  EMPTY  THEATRES. 


n  this 
ssue: 


Theatremen  Hail  Death  of  Proposed  10%  Tax 


VOL.  17— No.  10 


PHILADELPHIA,  MAY  15,  1935 


Price,  15  Cents 


Mayl5’35  pg.  2 

IT’S  SMART 
TO  BE 
LIONIZED! 


WE’VE  been  peeking  again.  Just  for 
fun  we  looked  over  the  headlines 
in  the  trade  press  since  this  season 
started.  It’s  the  same  sweet  story. 
M'G-M  hits  predominate  again  in  the 
news  from  the  nation’s  box-offices.  And 
we’ve  got  a  little  secret  for  you.  Another 
Lionized  entertainment  is  on  the  way. 
Watch  for  it!  Start  talking  it  up  now! 
“NO  MORE  LADIES"  starring 
JOAN  CRAWFORD  and  ROBERT 
MONTGOMERY.  It’s  smart  to  be 
Lionized ! 


-NO. 


1  O.Q  Copyright,  J9a5. 

by  Los  Angeles  Examiner 


LOS  ANOELTSS:  MONDAY,  APRIL  29,  1935 


For  Complete  Weather  Reports 
See  Page  13,  Part  J, 


CC( 


REPORT!!® 


Express  Scrib. 

IMLDR.E 

lER'SlIFE,  Pll’j 

* 


■aL-5 


\  t>  £  %  5k  v\ 


y  *  %&% 


®\i 


leressl 


vasts 


fee 


pusions  Made.  in. 

Save  Socialite’s 
fors  Say  Death  Near 


Cr‘<u^ 


P  0% 


*t?‘ 


,vS  ’ 


r  0;| 


fmia  ClaA  Taylor, 
te  wife  of  Russell 
dor,  director  of  the 
\First  National  Bank 
df  t 
at 
Squ 
]pt. 

#ere  fig 
\save  h 
'(ictim' 

sarently  sought  rrspit 
'suffering  with  a 


]Peerh  f0%01 

my  annua’ 
Egress 


I  hav( 


■  a— 

4'  v 


w 


"3  £ 


itionHF 


.JtSfr £ 


/ 


Y.- 


him 


oisti 

W 
f11 

lysici, 

^awre 
lack 
the 
i  blood 
term> 
sffort 
Jer’s  li 

\!A  VICTIM 

yig  to  Taylor  ant!  Clark 
V  Mrs.  Taylor’s  son  by 
^hiarriage,  the  socialite 
beo 


A  contract  was  sigr| 
da,  giant  munitions 
enty-live  million  ‘ 
illery  and  amn| 
pent 
at 


meat  | 
liftii 
ecc 
AssocT? 


% 


pou 


>1  S.IBdX 
ituo^t,,  ■ 
oom. 

■n  of 


■ 


4  .>*$■ 


uncertainties 


xi> 


iemand  can  be 
work. 


iday. 


esident  Tells  Pej 
hat  He  Must 
.  From  CongreS 

Cifcl . 

WASHINGTON, 

lain 
here. 


Roj 


might! 


the  country  what  he 
Congress  to  do 
journing. 

radio 

ief 


uni 


i  i. 


! 


jor 


lures | 

lial 


lion 


til 


staff  arise  wdte  ap] 

King.  This  action  was  stated  in 
official  circles  to  be  necessary 
because  of  the  expected  rearma¬ 
ment  of  Hungary  and  Bulgaria. 


said 
breakl 
Iression’l 
than  at  any  time  since  the  crash 
days  of  1929. 

The  d  ■-  <f!  .a  onj 

evre  of  the  i^iimmg  ot  annual 


V  * 


They  said: 

“Approximately  twenty  bil¬ 
lion  dollars  which  would  give 
employment  to  four  million 


J  ACK  L ArR  UE/FORD  STERLI MGiiTkl.lOJ’lSIWAt'^EARii: 

T.-v^  ■*■**.. -l'  TP>  ! 

LLATION 


jes  Joe  Daniels  and  E. 

i  n  a -nUi^v, 

f  ilshire 

|i  he  case  a  ciearsuicioc 
vShei 

th 


PA  N  G  BO  RN 


1933,  tJiih'i?ml  gyrv'kti) 

April  28.,— The  Brit- 
will  oppose  any 

the  Anglo-Ger- 


the  bullet,  they  de-  man.  naval  bilateral  talks  in  Lon 
I  don,  it  w'as  learned  on  the  high 
ition  decried  too  eriti- 1  est  authority  today, 

1  niMBrcflyfln'Mal  to  Jk[  ■%  Asffe^bnftuflhnAifPi  frorr# 
fe  |  pW»'«Bs  w#4(l|^nWe#*i«Hs%t®  the 


;s.  Taylor  at  her  hpme. :  talks  should  be  dropped  because. 


|w  'Orthodox 
\r  a  Work  Day 


IV,  April  ..  28.  —  M-r~ 
who  attended  mid- 
[’iccs  in  Moscow’s  thi'rty- 
jes  rose  early  today  to 


meted,  in  which  specific  ways 
and  mesas  M  DunwUrg  business 
recovery  ',ma  ifll  fitted. 

While  some  an u vKd min ist ra - 
lably 
ica- 

today  were  that  geherml 
trends  of  sentiment  will  be  in 
support  of  the  New  Deal,  but 
i#  metis 
roper  fr4 
business  by  Government'  regula-  j 


yv  stilt? 

MULHALt 

tions  today  were  that  gefter 
trends  of  sentiment  wil 
support  of  the  New  D 

aktmr 


si  on,  renovation  and  rehabilita¬ 
tion  alone.  The  relent^o: 
flow  of  private  cap 
moving  political  uncerfainfies 
would  dwarf  the  bllJM  ApJj 
prdpriated  by  Con AR* ! 
lief  and  make  unnecessary  the 
expenditure  of  much  of  the 


hii 


Roosevelt  in  tonight’s  “ft 
chat”  rlnginglv  declared 
lief  that  the  country  is  de£. 
on  the  road  to  business  ai 


«ug 


tion  in  March,  1933,  havej 
uumi^aJpbly  the 

overy.  But 
more  than  the  recovery 
InaA  ot  °,,r  *n^ 

‘■It  is  the  recovery  of 
dence  in  our  -democratic 
i  and  institutions.1 


It’s  a  film  event  when  Mae  West’s  leading  man  in  "Belle  of  the 
Nineties"  co-stars  with  the  glamorous  star  of  "Berkeley  Square." 

A  Romance  Which  Started  With  An  Abduction ...  Blossomed  In 
An  Apartment  Hideaway ...  And  Climaxed  In  A  Speeding  Taxi. 


calamity',” 

PEMtwc  renter' ati, 

!Breal 


discuss: 
the  Pre 
gross. t( 
Exter 
of  “un: 
holding 


irry 


BgUt 


1  776  BROADWAY 

Cable  "LEVPIC" 


MASCOT  PICTURES  CORPORATION 

NAT  LEVINE,  Pres. 


Mayl5’35  pg.  3 

NEW  YORK  CITY 

NEW  YORK 

HOLD  MFHAI  FILM  fOMPAKIV  x/:- 


to  Ctioat 


TE  RUN  AFTER  TERRIFIC  WEEK  AT  THE  BOYD 


PAGE 


pg.  6 

THE 


EDITOR'S 


Vol.  17,  No.  10 


May  15,  1935 


The 


Philadelphia 


On  Titles 

ONCE  EACH  YEAR,  this  department 
®  reserves  space  for  a  few  observations 
on  an  always  present  problem  costing  hun¬ 
dreds  of  thousands  of  dollars  annually. 
One  would  think  that  its  closeness  to  dis¬ 
tributors’  and  exhibitors’  welfare  would 
cause  some  change  in  production  depart¬ 
ments’  opinions  on  the  matter,  but,  appar¬ 
ently,  all  suggestions,  editorial  or  other¬ 
wise,  bear  little  weight. 

The  problem  is  that  of  titles. 

No  one  can  sensibly  argue  that  a  title 
will  make  a  good  picture  out  of  a  bad  one, 
but  the  reverse  is  also  possible.  Many  an 
engaging,  interesting,  audience-satisfying 
featui’e  has  come  forth  handicapped  by  a 
poor  title.  The  result  is  always  the  same. 
Because  of  the  title  given  it,  people  get  the 
wrong  impression  or  no  impression  at  all, 
fail  to  become  interested. 

It  would  seem  that  before  giving  some  of 
the  current  poor  titles  to  some  current  pic¬ 
tures,  studios  would  contact  prospective 
patrons  to  see  whether  the  names  being 
given  the  shows  carry  much  weight.  Cer¬ 
tainly,  if  a  company  spends  hundreds  of 
thousands  of  dollars  to  make  a  picture,  a 
little  consideration  in  the  title  division  can’t 
do  anything  but  help. 

To  infer  that  the  whole  studio  title  set-up 
is  wrong  is  to  condemn  effort  with  consid¬ 
eration.  But  even  the  studios  themselves 
must  know  that  some  of  their  current  titles 
handicap  a  picture  to  a  great  extent. 

Apparently,  distribution  departments  can¬ 
not  carry  enough  weight  to  get  the  titles 
they  might  desire,  but  combining  the  in¬ 
dustry’s  three  divisions  in  an  effort  to  rem¬ 
edy  this  perpetual  headache  might  bring  the 
desired  result. 


Change  for  the  Best 

_  WITH  THE  ANNUAL  announcement 
*  book  period  soon  to  begin,  a  note  ap¬ 
pearing  in  a  recent  issue  of  Variety  might 
well  represent  the  opinion  of  exhibitors  and 
the  trade  in  general. 

Says  Variety :  “.  .  .  Year  books  on 

product  are  to  be  a  thing  of  the  past  .  .  . 
In  dropping  the  year  books,  distribs  favor 
advertising  the  product  to  the  trade  when 
release  time  nears  as  a  more  beneficial  ex¬ 
penditure.” 

If  the  industry  finally  decides  to  toss  out 
the  costly  expenditure  system,  it  will  not 
be  regretted  by  exhibitors  who  know  tha4' 
the  publication  of  such  volumes  is  merely 
traditional  and  means  nothing  to  them.  A 
worksheet  conveys  all  the  information,  and 
with  studios  rarely  knowing  what  they  are 
going  to  make,  buying  of  a  company’s  pic¬ 
tures  is  more  a  question  of  confidence  and 
fair  play  than  anything  else.  Any  sensible 
salesman  will  admit  he  would  rather  use 
data  on  the  worksheet  than  all  the  beauti¬ 
ful  campaign  books  printed  without  the 
necessary  information  as  to  titles,  stars, 
directors,  authors,  etc. 

Certainly,  it  would  be  better  if  the  dis¬ 
tributors  took  the  money  saved  and  put  it 
into  steady  plugging  of  all  pictures  instead 
of  allowing  so  many  shows  to  be  released 
unadvertised  in  the  trade  press,  practically 
unknown  by  exhibitor-accounts  when  they 
get  these  type  pictures. 


EXHIBITOR 

Circulating  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware.  Issued  on  the  1st  and  15th 
of  each  month  by  Jay  Emanuel  Publications,  Inc.  Publishing  office,  219  North  Broad  Street,  Philadelphia. 
Branches  at  1600  Broadway,  New  York  City;  Washington,  D.  C.  Jay  Emanuel,  publisher;  Paul  J. 
Greenhalgh,  advertising  manager;  Herbert  M.  Miller,  managing  editor.  Subscription  rates:  $2  for  one 
year,  $5  for  three  years.  Single  copies,  15c  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware. 
Publishers,  also,  of  THE  NATIONAL  EXHIBITOR  of  Washington  and  THE  NEW  YORK  STATE  EXHIBITOR. 
Official  organ  of  the  Motion  Picture  Theatre  Owners  of  Eastern  Pennsylvania,  Southern  New  Jersey  and 
Delaware.  Address  all  communications  to  the  Philadelphia  office. 


Needed:  Trend  Toward  Quality 


OUT  of  a  confusion  of  industry  smart  comment  and  wise 
observations  has  come  a  remark  that  not  only  attacks 
a  problem  but  which  also  certainly  is  worthy  of  studio  observation. 

Said  a  trade  member:  “From  the  way  pictures  are  coming 
through,  it  makes  one  feel  that  the  studios  think  that  instead  of 
one  picture  in  every  ten  allowed  to  be  cancelled  by  an  exhibitor, 
the  latter  has  the  right  to  cancel  nine  and  take  the  tenth.” 

The  trouble  with  some  studios  today  is  that  they  seem  to  be 
giving  attention  only  to  the  tenth  picture,  with  about  nine  in  every 
ten  slipping  through  without  that  certain  something  that  makes 
for  big  box  office.  No  one  can  ever  say  that  any  studio  purposely 
makes  mediocre  or  bad  pictures,  but  it  cannot  be  denied  that  after 
looking  at  much  of  the  so-called  in-between  product,  the  belief 
grows  that  the  producers  make  more  pictures  intentionally  for 
B  and  lesser  houses  and  not  the  A  theatres. 

The  best  proof  of  this  is  that  many  circuit  houses  affiliated 
with  producers  often,  in  the  biggest  cities,  shun  much  of  that 
company’s  current  program,  going  out  into  the  market  to  pick  up 
other  producers’  product. 

From  all  this,  one  might  gather  that  the  in-between  shows  are 
poor.  On  the  contrary,  they  are  not.  They  are  well  made,  gen¬ 
erally  entertaining,  but  they  lack  selling  angles,  wide  appeal,  name 
strength.  In  short,  they  look  as  if  they  were  made  only  because 
of  release  schedules,  nothing  else. 

Long  ago,  producers  must  have  stopped  worrying  about  the 
cancellation  clause  in  contracts.  They  know  that  even  if  the  ex¬ 
hibitor  had  a  20  per  cent  cancellation  clause,  the  exhibitor  would 
just  about  be  able  to  drop  the  shows  he  would  not  want  to  play. 

The  solution,  if  there  is  any,  rests  in  trying  to  make  less  pic¬ 
tures,  but  making  them  better  so  that  they  can  play  extended  runs. 
Advocates  of  a  better  industry  want  concentration  on  quality,  not 
quantity.  In  view  of  existing  circumstances,  it  might  not  be  such 
a  bad  idea. 


THE  PHILADELPHIA  EXHIBITOR 


Mayl5'35 


7 


District  Clearance  and  Zoning  Schedules 
Due  Following  Exhibitor  Groups’  Request 


Krieger  Succeeds  Miller 

Lester  Krieger,  Chicago,  succeeds 
Dave  Miller,  resigned,  as  booker  for  the 
local  S-W  circuit.  He  was  attached  to 
the  Warner-Coston  houses  there. 


Mrs.  Hester  M.  Frye  New 
Member  of  Censor  Board 


Succeeds  Mrs.  Mary  Kerr , 

Retiring  Picture  Viewer 

Nomination  of  Mrs.  Hester  M.  I"  rye, 
Waynesburg,  as  a  member  of  the  Penn¬ 
sylvania  State  Board  of  Motion  Picture 
Censors,  was  sent  to  the  Senate,  May  6, 
by  Governor  George  H.  Earle. 

She  was  named  to  succeed  Mrs.  Mary  J. 
Kerr,  Connellsvillc,  whose  term  expired. 

It  was  the  Governor’s  second  appointment  to 
the  board  of  motion  picture  censors.  Shortly 
after  taking  office  he  named  L.  Howell  Davis, 
Philadelphia,  to  succeed  Samuel  D.  Schwartz, 
Philadelphia,  as  chairman.  Davis  has  been 
confirmed. 

The  post  for  which  Mrs.  Frye  has  been 
named  pays  $4500  annually. 

She  will  serve  until  the  third  Tuesday  of 
January,  1939. 


Heard  In' 


C 


ROSSTOWN 

Sid  Stanley 
To  Scranton 


Barney  Cohen,  Wissahickon,  celebrated  his 
third  anniversary  at  the  house  with  appro¬ 
priate  ceremonies. 

When  a  local  operator,  dismissed  from  a  the¬ 
atre,  ran  amuck  in  a  theatre,  Philip  Mam* 
ando,  operator,  and  Miss  Anna  Smith, 
cashier,  were  cut.  James  Frazer  manages 
the  house. 

R.  C.  Meeker,  the  sound  man,  narrowly 
escaped  death  when  he  had  a  crash  in  the 
Scranton  area.  He  is  laid  up  in  the  hospital. 

Leo  Posel,  local  exhibitor,  has  been  ill. 

Lew  Berger,  South  Philadelphia  theatreman, 
is  feeling  improved. 

Louis  Berman,  Popular  Pictures  head,  but 
lately  of  the  local  area,  is  feeling  better 
after  illness. 

Charlie  Perry,  Aldine’s  p.  a.,  put  on  big 
campaigns  both  for  “Cardinal  Richelieu” 
and  "Les  Miserables.”  He  is  losing 
weight  as  a  result. 

After  a  couple  of  newspaper  reviewers  had 
commented  on  the  oddity  of  booking 
“G-Men”  into  the  Boyd,  the  Stanton  finally 
changed  policy,  got  a  subsequent  run  on 
the  show.  Observers  at  the  Boyd  noted 
the  predominance  of  men  in  the  theatre, 
some  apparently  who  looked  as  if  they 
never  had  been  in  the  house  before. 


Various  Factions  Invited  to  Send  in  Competitive  Theatre 
Lists — First  Meeting  May  24 — Many  Weeks’  Work 
Looms 

The  local  clearance  and  zoning:  board  will  soon  get  to  work  on  clearance  and 


zoning  schedules  for  the  entire  territory. 


BETTER.  Lew  Berger,  prominent 
South  Philadelphia  exhibitor,  is 
feeling  better  following  a  visit  to 
the  hospital. 


Observers  who  like  to  notice  public  reac¬ 
tion  can't  help  hearing  that  given  Huey 
Long  in  current  newsreels.  Few  ap¬ 
plauded. 

Lou  Pizor,  MPTO  president,  went  to  New 
York  in  connection  with  local  code  board 
matters. 

Business  is  so  good  at  the  Frolic  Theatre, 
reports  are  circulating  that  a  1500  seat 
house  may  be  built. 

Howard  Theatre  is  scheduled  to  close  in  a 
few  weeks  for  alterations. 

“Bulletin”  want  ad  columns  have  been  run¬ 
ning  ads  offering  sound  on  film  movies  as 
an  easy  way  to  raise  funds  for  benefits,  etc. 
Camps,  open  air  movies,  children’s  parties 
are  mentioned.  Operator  is  furnished. 

Bill  Balkenhohl,  Strand,  is  an  able  utility 
man  around  the  place. 

Sid  Stanley,  the  man  mountain,  is  now  an 
engineer  with  the  Comerford  forces,  work¬ 
ing  out  of  Scranton.  He  assists  M.  A. 
Ryan.  Lester  Jeffries  and  Bud  Irwin  are 
holding  the  fort  at  Fay’s  while  he  is  away. 
Fay’s  will  stay  open  as  long  as  the  weather 
and  business  permit. 

Bill  Samon  is  now  with  the  Comerford 
forces. 

John  Guerk  is  now  working  with  Ed  Peskay 
for  Skouras  in  New  York. 

Stroud,  Stroudsburg,  has  been  taken  by  Her¬ 
man  Whitman. 

Chester  LaBarre  has  the  Summit,  Clark 
Summit. 

C.  S.  Snyder,  has  the  Trail,  Shrewbury. 

Park,  Allentown,  closed. 

Mark  Rubinsky  has  the  Lyric,  Williamstown. 

Moe  Verbin  put  on  that  Academy  Award 
program. 

Jerome  Engel  has  not  taken  the  Newport, 
Glen  Lyon. 


Following  a  petition  by  the  MPTO  of  East¬ 
ern  Pennsylvania,  Southern  New  Jersey  and 
Delaware,  filed  May  2,  and  subsequent  petitions 
by  Comerfcrd-Publix  Theatres  and  Atlantic 
Theatres,  Inc.,  the  clearance  and  zoning  board 
voted  to  prepare  such  schedule.  The  local 
IEPA  sent  a  request  to  Code  Authority  Secre¬ 
tary  John  Flinn  in  New  York  City,  addressing 
a  copy  of  the  letter  tti  local  secretary  Basil 
Ziegler,  but  has  not  as  yet  made  any  formal 
request  to  the  local  board. 

Eight  major  exchanges,  Stanley -Wajfner, 
Comerford-Publix,  Atlantic  Theatre,  -Inc., 
IEPA,  MPTO  have  all  been  invited  to  send  in 
to  the  board,  not  later  than  May  22,  a  complete 
list  of  theatres  which  in  their  opinion  Jare  in 
competition  with  each  other.  The  board  ex¬ 
pects  to  get  to  work  May  24,  with  chairmen  to 
be  elected  for  a  four-week  period  each,  not 
permanently. 

Secretary  Ziegler  is  already  at  work  prepar¬ 
ing  necessary  data  and  expects  that  the  zoning 
business  will  take  several  we^Jcs.  Following 
the  tentative  plan,  exhibitors  $vill  be  given  a 
chance  to  be  heard. 

It  is  expected  that  the  Laps  Angeles  plan, 
based  on  admissions,  will  bemused  as  a  model, 
although  no  definite  word  has.' yet  been  received. 


“Les  Miserables”  did  so  well  that  the  last 
two  reels  had  to  be  repeated  after  the  last 
show  to  take  care  of  the  Crowds. 

George  Ritch  was  a  visitor  in  town. 


Twenty  Years  Ago  in  Philadelphia 


Many  persons  ^prominent  in  the  film  indus¬ 
try  attended  the  annual'ball  of  the  Phila¬ 
delphia  Motion  Picture  Operators'- Union, 
Local  No.  307  at  the  Musical  Fund  Hall. 
Crane  Wilbur  and  Cecelia  Stanton  ledjjthe 
grand  march.  S.  Lubin  was  one  or*  the 
honor  guests.  On  the  publicity  committee 
were  B.  F.  Bache,  chairman;  Lou  Krause, 
Abbot  Oliver,  W.  C.  Murray,  arrangement 
committee  .included  Joseph  V.  fFreil, 
Charles  Smith  and  Edwin  McCall. 

Big  preparations  were  being  made  for  the 
Pennsylvania  state  convention  and  exhibit 
of  the  Motion  Picture  Exhibitors’  League 
in  Rajah  Temple,  Reading,  for  June  7,  8, 
and  9.  Ben  H.  Zerr,  president,  Reading 
local,  was  convention  manager.  Exhibi¬ 
tors  who  were  among  those,  arranging  the 
event  were  Charles  L.  Snyder,  Hen  John¬ 
ston,  J.  G.  Hansen,  Carjc  and  Schadd, 
Frank  D.  Hill,  L.  C.  Bright,  Smith  and 
Kantner,  Charles  Graul  and  L.  B.  Reinert. 


New  Fox  Number 


Fojc  exchange  has  a  new  phone  num- 
r- 

Locust  2850  is  the;  riews'tag. 


Mayl5'35  pg.  8 


O 


Mayl5'35  pg.  9 


koO  I s'RVtV4  C  go'00" 

,»ct  b  cn^^noo 


w. 


Sli'i 


ProclU.Ce,ct®d  bV 


D 1  r  e 


«\U^ 


10 


Mayl5'35 


THE  PHILADELPHIA  EXHIBITOR 


10%  Trade  Admissions  Tax  Seen  Dead  as 
State  Leaders  Agree  on  New  Revenue  Plan 


Governor  Earle,  Republicans  Settle  $60,000,000 — One- 
Year  Financing  Okayed — Many  Points  Included — Ex¬ 
hibitors  Still  Watching 

The  motion  picture  industry  won  its  most  important  victory  of  the  present  ses¬ 
sion  of'  the  Pennsylvania  Legislature,  last  week,  when  agreement  was  reached  on  a 
ten-point  tax  program  which  excludes  Governor  George  H.  Earle’s  original  proposal 
to  lievy  a  ten  per  cent  tax  on  admissions. 


Agreement  of  the  Administration  and  the 
Republican  Senate  upon  a  $60,000,000  relief- 
tax' psegram  to  assure  Uninterrupted  aid  for 
the  unemployed  for  another  twelve  months  was 
reached  May  9,  breaking  the  fiscal  jam  that 
had  delayed  action  since  the  General  Assembly 
convened,  and  allaying  the  fears  of  theatremen. 

According  rto  the  terms  of  the  agreement, 
ten  tax  bills  are  to  be  brought  up  for  final 
action/  Individual  legislators,  however,  were 
not  pledged  to  vote  for  every  one,  which  lack 
of  spil'd  front  loomed  as  the  remaining  obstacle 


Sunday  Bill  Up 

A  Sunday  motion  picture  measure 
that  probably  will  cause  one  of  the  stiff  - 
est  fights  of  the  present  session  of  the 
Pennsylvania  Legislature  was  reported 
out  shortly  before  the  House  adjourned 
at  1  A.  M.,  May  14,  by  the  House  Law 
and  Order  Corpmittee. 

It  is  the  compromise  bill  sponsored  by 
Representative  Charles  W.  Barber,  Erie, 
and  Representative  Louis  Schwartz  and 
Charles  Melchiorre,  Philadelphia.  After 
the  committee  had  obtained  consent  of 
the  House  to  meet  during  a  session, 
Miss  Anna  Brancato,  Philadelphia  mem¬ 
ber,  reported  the  measure  affirmatively 
as  introduced.  As  many  members  failed 
to  recdgnize  the  measure  by  its  num¬ 
ber,  no  objections  were  raised  when 
Miss  Brancato  asked  to  have  it  read  for 
the  first  time.  It  was  read  and  came  up 
May  14  for  second  reading. 

Containing  a  local  option  provision 
patterned  after  the  Schwartz  Sunday 
baseball  measure  enacted  two  years 
ago,  it  would  require  that  the  vote  be 
by  cities,  boroughs  and  townships  and 
that  the  people  vote  upon  the  issue  at 
the  November  election  this  year.  Motion 
pictures  will  start  at  2  o’clock  in  the 
afternoon  if  the  vote  is  affirmative.  If 
negative,  Sunday  movies  will  be  out¬ 
lawed  for  five  years  after  which  the 
question  may  be  re-submitted  to  the 
voters. 

Dr.  T.  T.  Mutchler,  Sabbath  Observ¬ 
ance  League,  and  Dr.  William  B.  For¬ 
ney,  Lord’s  Day  Alliance,  have  opposed 
bitterly  all  measures  intended  to  amend 
the  blue  law  of  1794  and  pave  the  way 
for  Sunday  amusements  and  recreation. 
These  and  other  State-wide  organiza¬ 
tions  will  come  to  Harrisburg  to  oppose 
final  passage  of  the  measure.  After  the 
bill  is  passed  on  second  reading  a  hear¬ 
ing  probably  will  be  demanded. 


to  wiping  out  the  three-month  deadlock  over 
relief  financing  by  steering  several  program 
measures  toward  a  close  vote. 

Leadership  in  the  Republican  Senate  majority 
shifted  completely  during  the  day  of  dramatic 
developments  that  ended  with  the  compromise 
settlement.  It  came  only  a  week  from  the  dead¬ 
line  for  shutting  off  Federal  funds  for  relief 
unless  the  State  acted  to  provide  a  share  of  the 
$20,000,000  monthly  bill  for  nearly  2,000,000 
needy. 

All  except  three  of  the  revenue  measures  em¬ 
bodied  in  the  plan  were  on  the  Senate  calen¬ 
dar  in  position  for  final  action  during  the  week 
of  May  13.  Two  of  the  remaining  bills  were 
in  House  committee,  and  the  last  was  yet  to  be 
introduced. 

Included  in  the  levies  on  the  floor  for  action 
were  the  Administration  measure  requiring 
manufacturing  companies,  including  newspapers, 
to  pay  the  five-mill  capital  stock  and  boosting 
the  gross  receipts  tax  on  utilities  to  fourteen 
mills.  Decision  by  the  Republicans  to  release 
these  bills,  upon  which  the  Governor  had  in¬ 
sisted  as  a  basis  for  compromise,  for  a  vote, 
broke  up  the  prolonged  deadlock. 

With  the  levy  on  out-of-state  corporations 
written  on  the  former,  these  two  bills  were  esti¬ 
mated  to  raise  $20,000,000  annually.  Other 
bills  on  the  Senate  calendar  were  the  corpora¬ 
tion  net  income  tax,  the  rgte  again  reduced  to 
six  per  cent,  to  raise  $12,675,000;  the  cigar¬ 
ette  tax,  $5,000,000;  documentary  stamp  tax, 
$2,500,000,  and  seizure  of  unclaimed  bank  de¬ 
posits,  $500,000. 

Steward  measure,  levying  a  one-cent  increase 
in  the  gasoline  tax  for  road  purposes,  and  a  bill 
imposing  a  tax  on  checks,  both  of  which  can 
be  amended  to  fit  the  program,  were  held  in  the 
House  Ways  and  Means  Committee.  A  meas¬ 
ure  must  be  introduced,  imposing  the  extra 
one-mill  mercantile  tax. 

All  of  the  agreed  taxes  were  to  be  levied  for 
a  two-year  period.  Proceeds  the  first  year 
would  go  for  relief,  and  the  second  year  for 
general  fund  purposes  to  meet  budget  require¬ 
ments  for  additional  income. 

Fiscal  experts  were  to  have  studied  the  pro¬ 
gram  over  the  week-end  recess  for  the  purpose 
of  ironing  out  differences  in  estimated  collec¬ 
tions  from  the  ten  taxes.  Republicans  have 
agreed  to  add  the  chain  store  levy  to  the  list, 
or  further  increase  the  utility  tax,  if  necessary 
to  raise  the  $60,000,000.  Admitting  the  pro¬ 
gram  would  not  raise  the  minimum  $3,000,000 
in  new  income  monthly  for  relief  immedi¬ 
ately,  Governor  Earle  said  the  money  would  be 
taken  from  the  general  fund  until  the  new  im¬ 
posts  can  meet  the  State’s  share  for  jobless  aid. 
The  Gelder  measure,  scheduled  for  final  pass¬ 
age  in  the  Senate  this  week,  appropriates  the 
first  $3,000,000  from  the  general  fund  to  meet 
Federal  demands  for  one  month. 


307  Dinner  Postponed 

Local  307,  Operators’  Local,  has 
postponed  its  dinner  until  October,  be¬ 
cause  of  the  warm  weather. 

Meanwhile,  members  are  enthusing 
over  the  new  Vine  Street  quarter^', 
the  last  word  in  excellence,  with  many 
compliments  for  Messrs.  Johns,  the 
Friedman  boys,  others  who  assisted. 

Open  house  will  be  held  Monday, 
May  20th  from  11  A.  M.  on,  with  the 
entire  trade  invited. 

President  Lou  Krouse  may  go  to 
Texas  for  a  stay. 


Heard  In ' 


H 


ARRISBURG 

Hopkins  On 
A  Jury 


Sixth  and  last  of  its  series  of  preliminary 
radio  audition  contests  was  held  at  the 
Colonial  Theatre,  Harrisburg,  by  Wilmer 
and  Vincent  in  its  State-wide  search  for 
radio  and  screen  talent.  Final  winners 
will  receive  stage  show  bookings  at  the 
Colonial,  Harrisburg,  and  at  Wilmer  and 
Vincent  Theatres  in  Easton,  Allentown 
and  Reading.  Salaries  and  expenses  will 
be  paid  to  final  winners  and  entire  shows 
will  be  broadcast  over  stations  WCBA  and 
WEEU.  While  Wilmer  and  Vincent  has 
been  conducting  its  radio  audition  con¬ 
tests,  Manager  Sam  Gilman  has  been  hold¬ 
ing  similar  contests  at  Loew  s  Regent  The¬ 
atre,  Harrisburg. 

If  you  didn’t - you  should  have  seen  the  first 

100  youngsters  in  line  at  the  Victoria  The¬ 
atre,  Harrisburg,  Saturday  morning,  after 
they  had  been  presented  by  manager  Jerry 
Wollaston  with  “Call  of  the  Savage” 
masks.  Jerry  arranged  in  inner  lobby  an' 
attractive  display  of  pictures  colored  by 
children  in  a  Buck  Jones  contest  conducted 
in  Harrisburg  "Sunday  Courier.” 

John  F.  Rogers  established  his  first  record  in 
Harrisburg  since  he  became  pilot  of  State 
when  he  made  public  appearance  three_ 
weeks  ago  wearing  first  straw  hat. 

Jungle  Animal  Footprint  Contest  was  spon¬ 
sored  in  movie  column  of  daily  newspaper 
by  Jerry  Wollaston  to  herald  opening  at 
Victoria  of  new  serial,  "Call  of  the  Sav¬ 
age.” 

Manager  Jack  O’Rear  sponsored  Paul  Muni 
Picture-Poem-Puzzle  in  same  movie  col¬ 
umn  to  exploit  “Black  Fury.” 

State,  Harrisburg,  was  scene  recent  night  of 
Mask  and  Wig  production. 

Second  Annual  Spring  Music  Festival  was 
held  May  8  at  Hershey  Community  The¬ 
atre,  Hershey. 

C.  Floyd  Hopkins,  Harrisburg  representa¬ 
tive,  Wilmer  and  Vincent  was  haled  into 
Dauphin  County  Court  to  serve  as  a  juror 
in  Criminal  Court. 

Sam  Gilman,  manager,  Loew’s  Regent,  Har¬ 
risburg,  advised  by  columnist  of  Harris¬ 
burg  daily  that  movie  column  was  open  to 
him,  if  he  desired  to  write  on  a  controver¬ 
sial  subject,  not  only  took  advantage  of 
offer,  but  wrote  letter  that  filled  entire 
column. 


THE  PHILADELPHIA  EXHIBITOR 


Mayl5’35 


11 


Golder,  Barrist,  Neufeld,  Wax  May  Talk 
at  Allied  States  Atlanta  National  Meeting 


NVA  Show  Off 

The  NVA  benefit  show  scheduled  for 
the  Earle  Theatre,  midnite,  May  17,  has 
been  called  off.  All  those  purchasing 
tickets  can  get  their  money  back  from 
the  person  they  paid  it  to. 

Warner  theatres  are  giving  10%  of 
their  Friday’s  receipts  to  the  fund. 


Reading  Theatremen  Ask 
“How  Come”  on  Local  Fire 

Rajah  Theatre  Was  Cleared 
But  Not  Dining  Room 

After  being  socked  morning,  noon  and 
night  by  lawmakers  who  compel  theatres 
to  observe  safety  regulations  for  all  kinds 
of  situations  and  emergencies  that  may 
never  occur,  Reading  theatre  owners  are 
waiting  to  see  what  state  authorities  are 
going  to  do  about  the  fire  in  Rajah 
Temple,  last  week. 

A  small  blaze,  loss  only  $400,  broke  out  in 
a  penthouse  on  the  roof  of  the  third  floor 
kitchen,  entirely  separated  from  the  first  floor 
theatre,  but  only  about  75  feet  from  a  hall 
where  1,300  Rotary  Club  convention  delegates 
and  their  wives  were  having  a  banquet. 

Theatre  was  cleared,  as  a  safety  measure,  but 
the  banquet  was  permitted  to  confine  throughout 
the  duration  of  the  blaze,  which  was  due  to 
lightning  hitting  a  sheet  metal  enclosure  for  a 
ventilation  fan  motor  over  the  kitchen.  No 
one  was  injured,  either  in  the  banquet  hall  or 
theatre,  but  a  fireman  was  overcome  by  smoke. 

Point  that  theatres  are  interested  in  is  the 
lack  of  regulations  for  banquet  and  convention 
halls  and  for  dance  resorts  where  all  kinds  of 
fire  inviting  decorations  are  placed,  and  where 
no  fireman  is  required  to  be  on  duty.  First 
three  floors  of  the  temple,  not  the  theatre  por¬ 
tion  were  decorated  with  great  masses  of  wall 
and  festoon  material,  truckloads  of  evergreen 
branches,  inflammable  as  tinder  and  inviting  a 
disastrous  flareup  if  a  spectator  on  any  of  the 
three  balconies,  one  on  each  floor,  had  dropped 
a  cigarette  stub  or  match  into  the  masses  of 
evergreen. 

In  other  halls  hundreds  of  yards  of  tissue 
paper  are  used  as  decorations,  and  no  safety 
regulations  are  enforced. 

Fire  Chief  Harry  J.  Brown  says  the  city 
regulations  and  state  laws  do  not  cover  the 
situation.  Yet  Reading  came  within  a  slight 
edge  of  having  another  Boyertown  theatre,  or 
Chicago  theatre  fire,  when  the  theatre  execu¬ 
tives  in  the  building  were  the  only  persons 
observing  safety  regulations. 

In  the  theatre  were  1,500  or  more  persons. 
Seating  oapacity  is  2,300.  W.  S.  Finch,  man¬ 
ager,  took  the  stage,  had  all  lights  turned  on. 
and  told  the  crowd  to  leave  quietly  because  of 
a  slight  fire  in  a  distant  part  of  the  building. 

The  crowd  moved  out  slowly.,  without  dis¬ 
order.  About  an  hour  later  the  show  was  re¬ 
sumed. 


IEPA  Sending  Delegation  to  May  20-24  Sessions — 
Premiums,  Give-Aways,  Price  Wars  Will  Be  Discussed 
— Code  Due  for  Consideration 


Led  by  President  Morris  Wax,  the  Independent  Exhibitors  Protective  Associa¬ 
tion  is  planning  to  send  a  number  of  its  members  to  the  Allied  States  convention  at 
Atlanta,  Georgia,  May  20-24. 

Hoard  In 


INE  STREET 

Sam  Rosen 
Makes  It  20 


Sam  Rosen,  FD’s  manager,  is  celebrating  his 
20th  anniversary  of  his  marriage  to  Mrs. 
Rosen,  May  26,  with  a  300-people  fete 
all  set  in  Camden.  Sam  is  supplying 
pretzels  and  beer  to  the  invited  folk.  Sam 
is  very  happy  about  it  and  intends  to 
double  the  number  when  he’s  married  40 
years. 

Localites  were  pleased  to  hear  that  Charlie 
Haussmann,  Pottsville,  has  secured  a  state 
post  as  deputy  receiver  in  charge  of  five 
closed  banks  in  Schuylkill  county.  He  will 
receive  $4000  annually. 

Murray  Beier  hopped  down  to  the  Washing¬ 
ton  exchange  but  then  went  over  to  New 
York  to  make  final  arrangements  for  the 
release  of  his  "Tarzan"  serial  this  month. 
“Fish  from  Hell"  got  a  swing  around  the 
Stanley-Warner  circuit  and  "Circle  of 
Death"  is  getting  plenty  of  time.  Murray 
reports  that  the  first  Tim  McCoy  has  been 
completed  and  the  second  one  is  being  fin¬ 
ished.  Charlie  Donahue,  his  booker,  is  all 
pepped  up. 

“Pop”  Korson,  at  Masterpiece,  reports  that 
the  exchange  has  contracted  for  four 
Olympic  productions.  First  is  “The  Phan¬ 
tom  Fiend,”  which  got  a  nice  Broadway 
run  and  a  good  critical  hand.  Others  in¬ 
clude  “Bella  Donna,”  with  Conrad  Veidt 
and  Mary  Ellis,  and  “Broken  Melody,”  be¬ 
sides  one  other.  The  new  Richard  Tal- 
madge,  "Now  or  Never,”  is  expected  in 
soon,  for  June  release,  while  the  Harry 
Careys  will  be  set  to  go  then.  ‘Secrets  of 
Chinatown”  is  just  beginning  to  break  in 
the  independent  runs  locally. 

John  Golder,  at  Hollywood,  announces  that 
"School  for  Girls,”  from  Liberty,  is  begin¬ 
ning  to  click  and  he  has  gotten  some  nice 
out  of  town  bookings  on  the  show.  Mean¬ 
while.  “The  Lost  Citv,”  "High  School  Girl” 
and  “Tomorrow’s  Children"  stand  out  as 
the  three  top  pictures  from  the  exchange, 
with  plenty  of  dough  in  each  of  them.  The 
Bob  Steeles,  Tom  Tylers  and  Reb  Russells 
are  getting  solid  bookings  everywhere. 

Harry  LeVine,  at  Gold  Medal,  expects  the 
first  episode  of  the  Tom  Mix  serial,  “Th“ 
Mi’-acle  Rider,”  in.  It  is  in  five  reels  and 
will  provide  a  sock  opening.  Other  Mas¬ 
cot  products  includes  “One  Frightened 
Night"  as  well  as  others.  “Old  Mother 
Hubbard.”  from  Celebrity,  is  the  latest 
ComiColor  release.  Meanwhile,  “The 


Paul  Dieffenbach,  theatre  advertising  man. 
discovered  the  fire,  through  a  chance  visit  to 
the  upper  part  of  the  temple  while  the  electric 
stcrm  was  in  progress. 


In  an  official  Allied  announcement  from 
national  president  Sidney  Samuelson,  Ben 
Golder  and  Morris  Wax  are  included  in  the  list 
cf  speakers  expected  to  talk  on  film  sales, 
policies,  double  features,  premiums,  give-aways, 
price  wars,  motion  picture  code. 

David  Barrist  is  included  in  the  group  which 
will  discuss  legislation,  NRA  code  and  the  gen¬ 
eral  relationship  of  the  independent  exhibitor 
to  all  groups  outside  the  industry. 

Oscar  Neufeld  is  included  as  one  who  will 
talk  on  how  to  finance  an  independent  exhibi¬ 
tor  unit,  how  to  service  independent  exhibitors, 
how  to  make  an  organization  effective  both 
within  and  without  the  industry  in  business 
relations  and  public  relations. 

James  Clark,  Horlacher  Delivery  Service,  is 
expected  to  attend  the  convention  in  a  business 
capacity  as  head  of  the  National  Film  Carriers, 
Inc. 


Phantom  Empire"  is  getting  plenty  of  at¬ 
tention. 

First  Division  received  a  print  of  "The  Hoos- 
ier  Schoolmaster”  last  week  and  is  all 
set  for  dates.  The  Harry  H.  Thomas 
Month  of  May  drive  has  been  extended 
until  June,  with  the  awards  of  prizes  to 
winning  exhibitors  to  be  announced  the 
end  of  the  month.  Miss  Etta  V.  Segall, 
bookeress,  has  been  kept  plenty  busy.  The 
Hoot  Gibson  western  Sunset  Range,”  has 
been  grabbed  by  theatremen  as  well. 

Bob  Lynch,  Salem  E.  Applegate,  Thomas  E. 
Burns,  Joseph  F.  Morrow,  Clarence  Pippin, 
George  Schwartz,  J.  E.  Farrow,  Benjamin 
Hayney  attended  the  Chicago  Metro  con¬ 
vention. 

M.  J.  Kandel,  president,  Olympic,  has 
acquired  for  American  distribution  a  film 
starring  Wendy  Barrie  entitled  “It  Hap¬ 
pened  in  Paris."  Co-featured  with  Miss 
Barrie  are  Zelma  O’Neal  and  Gene  Gerard. 

Charlie  Giegerich,  sales  manager.  Celebrity 
ComiColor  cartoons,  is  making  a  tour  of 
the  country  and  expects  to  drop  into  the 
local  Gold  Medal  exchange  shortly. 

Harry  Blumberg,  National  Theatre  Supply 
Company,  says  things  are  picking  up  and 
it  looks  as  if  a  lot  of  exhibitors  are  going 
in  for  improvements  of  all  kinds.  He  ex¬ 
pects  to  have  a  busy  summer. 

Vine  Street  rumors  have  outsiders  interested 
in  building  a  theatre  in  Phoenixville. 

Quality  Premium  reports  lots  of  success  with 
its  booth  at  the  Philadelphia  Progress 
exposition.  Thousands  visited  the  booth 
and  at  one  time  three  girls  were  needed 
to  handle  the  crowds.  Both  Charlie  Good¬ 
win  and  Dave  Barrist  were  happy.  They 
said  people  were  impressed  with  the  wares. 

Olyumic  Pictures  Corporation,  distributing 
“The  Phantom  Fiend,”  which  Masterpiece 
handles  here,  wires  that  public  demand 
was  so  great  the  New  York  City  Criterion 
had  to  bring  the  picture  back. 

(See  page  27) 


12 


Mayl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Territory  Exhibitors,  Film  Men  Mentioned 
as  General  Talking -Erpi  Case  Continues 


Wilmington  Federal  Court  Matter  Looks  Like  Several 
Weeks’  Affair — Early  Sound  History  Reviewed — Dave 
Hochreich  on  Stand 

After  two  weeks  of  testimony,  the  defense  in  the  industry’s  “battle  of  the  cen¬ 
tury’’  in  the  U.  S.  Court,  Wilmington,  began  its  task  last  week  of  smearing  the 


whole  picture. 

It  was  first  predicted  that  the  case  would 
last  two  weeks.  If  it  is  concluded  in  four  or 
even  five  weeks  it  will  be  surprising  to  some. 

First  move  of  the  defense  was  the  filing  of 
a  motion  for  dismissal,  contending  there  was 
not  sufficient  evidence  submitted  to  sustain 
allegation.  This  was  chiefly  contended  in  be¬ 
half  of  A.  T.  &  T.,  which,  it  was  averred 
had  no  part  in  the  transactions  at  issue  nor  any 
part  in  the  agreement  between  ERPI  and  exhib¬ 
itors.  Attorney  Hurd  said  there  was  no  link 
between  Western  Electric  and  ERPI  other  than 
contractural  relationship  under  a  contract  of 
1926  under  which  Western  had  granted  ERPI 
patent  rights  to  manufacture  and  sell  equipment. 
They  also  contended  the  plaintiff  had  failed 
to  prove  damages  or  loss. 

Judge  Nields  withheld  decision  on  the  motion 
and  continued  the  hearing  of  the  case,  it  being 
a  foregone  conclusion  that  there  will  be  no 
outright  dismissal. 

Attorney  Darby,  for  the  plaintiff,  arguing 
against  the  motion  contended  there  was  no 
doubt  that  Western  Electric  controlled  100  per 
cent  of  ERPI  stock.  He  contended  records  dis¬ 
closed  Western  operated  ERPI  to  carry  on 
what  Western  was  doing  itself  and  to  promote 
sale  of  Western  equipment  and  sale  and  leas¬ 
ing  of  its  manufactured  products. 

The  first  witness  for  the  defense  was  George 
E.  Mather,  Richfield.  N.  J.,  ERPI  electrical 
engineer  who  went  into  the  technical  side  of 
the  recording  patents,  comparing  the  various 
systems  and  citing  improvements  in  sound 
equipment.  Much  of  the  time  Judge  Nields  fol¬ 
lowed  the  testimony  with  charts  prepared  for 
his  personal  use. 

Next  witness  was  Halsey  A.  Frederick  of 
Mountain  Lake,  N.  J.,  another  ERPI  engineer, 
who  also  testified  as  to  technical  advantages 
ERPI  equipment  had  over  other  systems. 

During  the  time  when  the  plaintiff  was  pre¬ 
senting  its  side,  the  defense  group  put  on  a 
motion  picture  one  night  to  special  guests  in 
the  courtroom,  using  “Naughty  Marietta’’  for 
the  demonstration.  A  booth  is  erected  to  one 
side.  It  is  reported  that  an  $18  000  outfit  is 
being  used  with  the  finest  kind  of  sound  equip¬ 
ment.  Other  machines  are  to  be  seen  in  front 
of  the  judge’s  bench.  Numerous  pieces  of  film 
have  been  introduced  into  evidence. 


Goldsmith  Sentiment 


Louis  Goldsmith’s  sentiment  to  H. 
Bart  McHugh  is  a  splendid  expression 
of  friendship.  Entitled  “The  Frag¬ 
rance  of  Friendship,”  the  card  will  be 
a  tender  remembrance  of  the  showman 
who  passed  on. 

Goldsmith’s  contribution  is  touching. 


Recent  developments  were : 

Attorney  Samuel  E.  Darby  for  plaintiff  re¬ 
called  David  R.  Hochreich,  vice-president,  gen¬ 
eral  manager,  Byers  Studios,  New  York,  former 
president,  Vocafilm  and  general  sales  manager 
for  General  Talking  Picture,  at  the  close  of 
their  side  of  the  case.  Hochreich  once  repre¬ 
sented  the  American  Releasing  Corporation  and 
also  Famous  Players-Lasky  in  Philadelphia 
territory  and  is  well  known  to  this  area.  His 
testimony  on  recall  concerned  the  part  the 
Music  Publishers  Protective  Association  played 
in  the  case.  He  cited  the  fees  which  this  asso¬ 
ciation  at  first  exacted  from  exhibitors,  even 
if  but  a  tiny  bit  of  music  was  included  in  a 
film,  and  he  also  brought  out  that  Mills,  trus¬ 
tee  of  the  association  had  entered  into  an  agree¬ 
ment  for  licensing  rights  with  ERR  I  for 
$100,000  for  the  recording  license  producers 
only,  that  did  not  protect  the  exhibitors  but 
only  the  producing  licensees.  He  also  was 
questioned  to  some  length  about  Fox  Entertain¬ 
ments. 

Hochreich  Testifies 

Hochreich’s  testimony  was  perhaps  the  most 
important  of  the  plaintiff’s  barrage. 

Hochreich  testified  that  negotiations  were  under  way 
with  Educational  for  sole  distributing  rights  for  Voca¬ 
film  and  that  things  were  promising  for  big  business 
when  Earl  Hammons,  president,  Educational,  balked  on 
the  plan,  contending  that  they  could  not  live  up  to 
the  contract  and  live  in  business.  Hochreich  cited 
an  instance  of  an  ERPI  agent  representing  himself  as 
an  A.  T.  &  T.  man  and  not  as  an  ERPI  agent  in  the 
south.  He  related  a  conversation  he  had  with  Bert 
Adams,  Paramount,  in  which  the  latter  said  he  had 
a  contract  with  ERPI  by  which  they  could  not  serve 
pictures  to  an  exhibitor  unless  he  used  ERPI  equip¬ 
ment.  Coming  closer  to  the  Philadelphia  district. 
Hochreich  cited  how  the  Strand,  Allentown,  had  a 
Western  Electric  ordered,  but  in  that  it  was  slow  in 
being  delivered,  a  DeForest  was  put  in.  In  the  mean¬ 
time,  the  Western  Electric  arrived,  he  testified  and  the 
DeForest  had  to  go  out.  Another  case  he  cited  was 
that  of  Strand,  Capitol,  and  the  Ventnor,  Atlantic  City. 
Lewis  Wieland  operating  them  had  Vocafilm  equipment, 
he  said,  and  Lewis  told  him  it  looked  as  iff  he  was 
going  to  lose  MGM  pictures  and  be  at  the  mercy  of 
the  competition  unless  he  installed  ERPI.  He  said 
Lewis  told  him  Woodward,  ERPI,  in  Philadelphia,  and 
Bob  Lynch,  manager,  MGM  exchange,  had  advised  him 
and  that  David  Bernstein,  treasurer,  Loew’s,  told  him 
he  had  better  install  ERPI.  Hochreich  said  his  own 
equipment  was  taken  out.  Hochreich  also  testified  that 
W.  A.  Brady,  A.  N.  Woods  and  J.  J.  Shubert  had  gone 
as  far  as  to  take  an  option  on  $300,000  control  in 
Vocafilm.  by  putting  up  $24,000,  but  that  the  deal 
hadn’t  gone  through  because  the  producer  said  they 
were  afraid  their  productions  wouldn’t  be  allowed  to 
go  on  ERPI  equipment. 

Max  A.  Schlesinger,  president.  General  Talking  Pic¬ 
tures,  was  another  important  witness  for  the  plaintiff. 
He  testified  that  prior  to  1928  Fox  Film  entered  into 
a  contract  with  DeForest  Company,  depositing  $100,00  0 
to  buy  DeForest  stock,  but  that  J.  E.  Otterson,  ERPI 
vice-president,  had  told  Fox  that  nothing  was  to  be 
gained  by  such  a  deal,  wih  the  result  that  Fox  took 
out  license  with  ERPI  and  dropped  off  with  DeForest. 
without  even  explaining.  Counsel  Hurd,  for  the  defense, 
at  this  point,  confronted  Schlesinger  with  a  copy  of  a 
General  Talking  Pictures  lease,  containing  a  clause 
stating  that  exhibitors  shall  obtain  additional  parts 
for  the  equipment  through  the  company  (GTP)  and 
that  equipment  shall  be  serviced  bv  the  company  when¬ 
ever  necessary,  but  Schlesinger  testified  that  he  believed 
that  the  lease  did  not  contain  a  compulsory  service 
clause. 

High  point  of  Schlesinger’s  testimonv  was  his  refer¬ 
ence  to  his  conference  with  Adolnh  Zukor.  president. 
Paramount,  and  Carl  Laemmle,  Universal  president,  in 
1927  in  hopes  of  entering  into  a  license  agreement 
with  them  for  their  concerns.  He  said  he  was  given 
to  understand  that  they  had  some  sort  of  an  under¬ 
standing  with  ERPI  whereby  they  were  not  to  negrtiate 


Movie  Conferences  On 


The  second  of  a  series  of  conferences 
on  the  study  of  motion  picture  apprecia¬ 
tion  in  public  schools  of  Pennsylvania 
was  held  on  May  6  at  the  Department 
of  Public  Instruction  in  Harrisburg. 

Conducting  the  conference,  Dr.  Edgar 
Dale,  of  Ohio  State  University,  told  a 
group  of  high  school  teachers  that  he 
learned  during  a  three-year  survey  that 
only  nine  per  cent  of  the  average  motion 
pictures  produced  had  a  constructive 
social  implication  or  goal. 

Among  the  findings  of  Doctor  Dale 
were:  that  an  eight-year-old  child  can 
remember  three-fifths  as  many  high¬ 
lights  of  a  movie  as  an  adult;  that  a 
boy  or  girl  of  15  years  retains  ninety 
per  cent  as  much  of  a  movie  as  an  adult; 
that  high  school  pupils  now  “go  to  a 
movie”  instead  of  going  to  the  movies,” 
and  they  criticize  what  they  see  and 
also  select  the  shows  they  attend. 

Dr.  James  N.  Rule,  Superintendent  of 
Public  Instruction,  announced  that  simi¬ 
lar  meetings  will  be  conducted  in  vari¬ 
ous  cities  of  the  State  by  Doctor  Dale. 


with  anyone  but  ERPI.  Striking  was  his  testimony 
concerning  the  mighty  Zukor.  Schlesinger  testified  as 
follows: 

“Zukor  said:  ‘Mr.  Schlesinger  1  have  a  big  job,  not 
alone  for  my  company  but  for  the  industry.  I  am  re¬ 
garded  as  the  father  of  the  industry.  Do  .you  real'/.'1 
that  if  I  should  decide  to  let  my  company  serve  your 
exhibitors  and  use  my  judgment  and  should  that  judg¬ 
ment  be  questioned  by  Western  Electric  under  my 
existing  contract  with  them,  and  should  that  question 
result,  which  could  be  under  the  contract,  into  an  arbi¬ 
tration  and  should  the  arbitration  go  against  me  and 
my  company,  my  company  is  ruined  and  I  would  have 
to  go  out  of  business  for  a  number  of  years?’  ” 

Schlesinger  next  dwelt  on  his  contact  with  tic 
Oomerford  circuit.  He  said  Mike  C'omeilfnrd  told 
him  that  he  would  like  to  give  him  a  chance  but  that 
he  couldn’t  do  it  in  view  of  the  contract  with  Western 
Electric.  He  said  Comerford  said  he  was  afraid  he 
would  even  have  to  throw  out  the  DeForest  equipment 
already  left  in  his  houses.  1  -at er  Schlesinger  said  Com¬ 
erford  told  him  he  "had  some  contract  on  for  the 
purchase  of  his  theatres  by  Paramount  or  Paramount 
and  Publix,”  and  for  this  reason  didn’t  want  to  change 
equipment.  Schlesinger  declared  that  obstacles  were 
thrown  in  his  path  most  everywhere  while  he  was 
attempting  to  do  business  for  GTP. 

Deposition  of  Abel  Carey  Thomas,  Warner  Brother 
counsel,  formerly  active  in  the  suit  when  the  Stanle-- 
Company  was  a  party  of  the  plaintiff’s,  told  of  how 
exhibitors  had  to  use  ERPI  and  Western  Electric 
equipment  in  order  to  secure  certain  films.  The  deposi¬ 
tion  contained  a  letter  from  ERPI  to  Vitaphone  in 
which  it  was  stated  that  Vitaphone  was  to  make  pictures 
on  ERPI  equipment  but  could  not  distribute  them  to 
exhibitors  with  other  than  ERPI  equipment  because  “it 
might  impair  the  prestige  and  business  reputation" 
of  the  two  companies.  In  the  event  non-F.rpi  equip¬ 
ment  did  not  come  up  to  standard,  Vitaphone  was  to 
stop  distribution  until  proper  arbitration.  Vitaphone 
was  also  to  notify  ERPI  of  locations  of  equipment  other 
than  ERPI  on  which  Vitaphone  would  permit  repro¬ 
duction. 

Other  witnesses  for  the  plaintiffs  during  the  latter 
part  of  their  case  were  Joseph  Stark,  International 
Varieties  Theatrical  Exchange;  Joseph  Silver,  former 
Duovac  salesman;  Walter  K.  Pettus,  former  ERPI 
sound  engineer;  Nathan  Goldman,  vice-president,  Duovac 
since  1933;  Leon  Britton,  independent  producer;  deposi¬ 
tion  of  Reynolds  E.  Wilban.  manager  of  Paramount- 
Lasky  Exchange,  Charlotte,  N.  C. ;  who  got  orders,  he 
says,  to  play  ball  with  ERPI  representatives;  Horace 
Truitt,  projectionist  of  Madison,  Ga..  who  told  how 
he  and  his  boss  were  informed  that  they  would  have 
to  have  RCA  or  Western  Electric  sound  to  get  a  print 
of  “Naughty  Marietta”;  and  Edward  M.  Fay,  Fay’s 
Theatres,  Providence,  R.  I.,  who  told  of  his  difficulty  in 
getting  “Grand  Hotel”  because  of  equipment  demands. 


THREE  OF  A  KIND 


DAVID 

-OPPERpIELD 

CHARLES  BiCKENS 


Cf  ALCOTT 


Mayl5'35  pg.  13 


*mme±v 

■  m:  \ 


,• 


YOU  CAN  GO  TO  TOWN  WITH 


THE  HOOSIER  SCHOOLMASTER" 


FOSTER 


CHARLOTTE 


HENRY 


•w  -iWr 

(  •  '  -M  k  .  il 

'Vivid...  An  all  family  attraction, 


-Motion  Picture  Herald 


Directed  by  Lewis  D,  Collins 
From  the  novel 
by  Edward  Eggleston 
Screenplay  by  Charles  Logue 


'31  stars. ..Fine  quality...excellent  performance." 

- — Screen  Book 


Genuine  and  pleasing  entertainment..." 

— Showmen's  Trade  Review 


Unusually  good  entertainment 


Motion  Picture  Daily 


hv  FIRST  BlVISim  K\<m\«FS.  I  M.»  Vi.... 


14 


Mayl5’35 


THE  PHILADELPHIA  EXHIBITOR 


INDUSTRY  MIRROR 


A  concise  survey  of  peak  national  high¬ 
lights  .  .  .  written  with  a  new  slant  .  .  . 
Covering  all  industry  divisions. 


EXHIBITION 


Open  Sunday 

Pennsylvania’s  theatremen  felt  pleased,  last 
week,  that  the  state  legislators  had  seen  fit  not 
to  impose  a  10%  amusement  tax,  yet  knew 
that  their  business  would  continue  to  be  a  dis¬ 
cussion  point  for  many  representatives,  sena¬ 
tors.  Before  1935’s  House,  Senate  adjourned, 
at  least  one  question  close  to  filmmen  would  be 
decided. 

No.  1  question  to  come  was  whether  Penn¬ 
sylvania  voters  would  be  given  opportunity  to 
vote  on  Sunday  movies.  Sunday  liberalization. 

As  the  time  neared  when  such  measures 
would  be  steered  through  committees,  out  for 
open  vote,  exhibitors  had  yet  to  go  on  record 
regarding  the  bills.  Neither  the  Wax-headed 
IEPA  nor  the  Pizor-led  MPTO  had  officially 
gone  on  record,  chose,  rather,  to  let  individual 
members  think  as  they  might. 

That  an  industry  survey  might  not  bring 
out  unanimous  sentiment  for  Sunday  movies 
could  not  be  doubted.  Keenest  opponents  were 
theatremen  now  operating  the  seventh  day 
through  lax  law  enforcement,  benefits,  who 
knew  well  that  all-week  movies  for  all  would 
take  away  their  happy  Sundays,  provide  same 
return. 

Keen-minded  industry  thinkers,  however, 
thought  that  film  folk  would  look  upon  a  liberal 
Sunday  question  as  something  for  themselves 
not  to  decide,  but  rather  to  submit,  as  public 
servants,  to  any  majority  will  which  might  be 
indicated  through  Pennsylvanian  voters’  de¬ 
sires. 


Premium  Vote 

What  localites  expected  to  happen  did  hap¬ 
pen  last  week.  Before  the  local  zoning,  clear¬ 
ance  board  went  4-times  a  week  premium  using 
Apollo  Theatre  operator  Lou  Segall.  Asked 
by  him  was  a  premium  vote  for  the  Philadel¬ 
phia  territory  including  Eastern  Pennsylvania, 
Southern  New  Jersey,  Delaware,  where  most 
exchanges  now  serve  films  from  Philadelphia. 


Code  secretary  Ziegler 

He  took  off  his  coat 

The  code  board  did  not  deliberate  long.  Bound 
by  code  manual  it  granted  the  petition,  out¬ 
lined  the  district  in  question.  Should  75%  inde¬ 


pendents,  circuits  vote  against  premiums,  they 
would  be  banned. 

Observers  who  had  watched  previous  anti¬ 
premium  agitation  in  the  territory  were  not  too 
optimistic  that  Applicant  Segali’s  plea  would 
see  premiums  barred,  thought  that  if  the  mat¬ 
ter  depended  upon  exhibitors  sending  back 
vote  blanks  to  be  mailed  them  by  code  secre¬ 
tary  Basil  Ziegler,  such  chances  were  dubious. 

Meanwhile,  the  district’s  IEPA  went  on 
record  as  opposing  any  signatures  to  outlaw 
premium  use,  chose,  rather,  to  regulate  pre¬ 
miums,  double  features  through  mutual  co¬ 
operation. 

Regardless,  secretary  Ziegler,  faced  not  only 
with  the  premium  question  but  long  sessions  re¬ 
garding  zoning,  clearance,  took  off  his  coat, 
prepared  to  do  all  jobs  sincerely,  efficiently, 
without  prejudice  for  one  side  or  the  other. 


Premiums  Restricted 

An  IEPA  meeting  was  extended  60  minutes. 
Premium  dealers  began  to  think  of  restricting 
sales.  Exhibitors  looked  for  merchants’  retal¬ 
iation. 

Such  were  the  reactions  which  followed  pub¬ 
lication,  last  issue,  by  The  Exhibitor,  of  pres¬ 
ent  premium  conditions,  what  might  eventually 
happen  after  investigation. 

At  May  7's  IEPA  meeting,  member  Harry 
Perelman  drew  forth  May  l’s  Exhibitor, 
pointed  to  its  contents,  asked  where  such  goings 
on  might  end,  was  greeted  by  disdain  from 


Premium  Dealer  Barrist 

He  calls  for  restriction 


some  men,  praise  from  others.  Rose  IEPA 
leader-premium  dealer  David  Barrist  who  said 
that  his  company  had  tried  to  restrict  excessive 
premium  giveaways,  thought  a  conference  on 
such  action  might  be  in  order.  Interested  were 
premium-givers,  six  other  premium  dealers, 
observers  who  wondered  how  such  a  thing 
might  be  arranged. 

Said  premium  dealer  Barrist : 

“The  indiscriminate  use  of  premiums  three 
and  four  days  a  week,  which  has  come  in  for 


some  strong  criticism  in  the  past  few  weeks  by 
exhibitors,  has  been  condemned  by  Quality 
Premium  Distributors  in  a  letter  sent  to  all 
independent  theatre  men  in  this  territory.  Qual¬ 
ity,  taking  recognition  of  the  strong  sentiment 
against  the  abuse  of  the  give  away,  calls  for 
an  agreement  by  exhibitors  to  limit  premiums 
in  all  theatres  to  no  more  than  two  days  a 
week. 

“Cards  are  being  circulated  by  Quality  among 
the  exhibitors,  seeking  a  voluntary  agreement 
by  the  theatre  men  to  restrict  their  use  of  pre¬ 
miums  to  the  two  day  premiums.  In  its  letter 
to  the  theatre  men,  Quality  points  out  the  fact 
that  the  moderate  use  of  give  aways  may  prove 
an  effective  stimulant  to  business,  but  that  the 
spread  of  the  three  and  four  days  per  week 
give  aways,  arms  premium  critics  with  an  effec¬ 
tive  argument  for  their  regulation.  Immedi¬ 
ately  after  the  pledges  of  co-operation  being 
circulated  among  exhibitors  have  been  received 
and  checked,  Quality  Premium  will  then  seek 
the  co-operation  of  the  circuits  and  the  film 
companies  in  its  campaign  to  regulate  give 
aways.” 

That  exhibitors  had  good  reason  to  fear  mer¬ 
chants’  retaliation  was  not  just  idle  conjec¬ 
ture. 

At  least  one  prominent  business  men’s  asso¬ 
ciation  has  sent  out  a  letter  protesting  such 
practice,  pointing  out  that  such  free  giveaways 
take  business  from  merchants  who  retail  such 
merchandise.  Individual  merchants,  even  a  large 
5-10  cent  chain  have  protested,  alleging  that 
cheap  dish  sales  had  dropped. 

Those  close  to  the  situation  heard  large  de¬ 
partment  stores  were  interested  in  the  situa¬ 
tion,  strong  business  groups  were  giving  the 
matter  thought. 

With  summer  coming  on,  with  premiums 
growing,  prophets  pointed  out  exhibitors  may 
keep  on  adding  premium  nights  until  all  6 
days  are  full,  novelty  vanished,  that  unless 
reputable  premium  distributors  take  action  to 
check  this  menace  to  their  business,  the  whole 
matter  will  go  out  of  bounds. 

Whether  any  restrictions  on  premiums  could  be 
arranged  was  a  matter  to  be  questioned  since 
difficulty  in  getting  exhibitors  to  stick  together 
on  anything  was  always  apparent. 


Atlantic  Competition 

With  one  exception,  everywhere  competition- 
free,  Atlantic  Theatres,  Inc.,  has  been  well 
directed  by  veteran  theatreman  Ben  Amster¬ 
dam,  assistant  Is  Epstein.  Only  in  Bridgeton. 
N.  J.,  does  this  Jersey  chain  have  opposition. 

Last  fortnight,  localites  heard  a  new  com¬ 
petitive  threat  for  Atlantic  Theatres,  Inc.  Into 
Burlington,  the  report  said,  would  come  an  ex¬ 
hibitor  now  operating  in  nearby  spots,  open  a 
house.  What  Atlantic,  with  this  rumor  floating 
about,  might  think  was  not  known,  but  observ¬ 
ers  pointed  out  that  the  circuit  had,  besides 
its  one  open  house,  another,  the  Opera  House, 
closed. 


Wax  for  Colder 

When  IEPA  president  Ben  Golder  resigned, 
observers  were  not  surprised.  Vine  Streeters  had 
noted  president  Golder’s  absence  from  many 


THE  PHILADELPHIA  EXHIBITOR 


Mayl5'35 


15 


organization  meetings,  knew  his  successful  law 
practice  probably  kept  him  from  giving  proper 
time  to  IEPA  meetings,  functions. 

April  29,  president  Golder  officially  left  his 
office,  gave  as  reasons  (1)  pressure  of  other 
business  (2)  IEPA’s  affiliation  to  a  strong 
national  body,  Allied  (3)  desire  to  participate  in 
Federal  legal  matters  as  an  individual,  not 
IEPA  head. 


IEPA  Head  Wax 

He  moved  up  from  chairman 

Immediately  thought  likely  to  follow  in  presi¬ 
dent  Golder’s  footsteps  were  board  chairman 
Morris  Wax,  or  energetic  member  David  Bar- 
rist,  but  those  close  to  the  situation  knew  that 
member  Barrist  wished  no  office,  was  content 
only  to  foster  members’  interest  by  contributing 
to  IEPA  progress.  When,  May  7,  IEPAmen 
met,  elected  board  chairman  Wax  IEPA  presi¬ 
dent,  no  one  was  surprised. 

Veteran  theatreman,  president  Wax  is  con¬ 
sidered  an  ideal  leader  by  IEPA  members. 


Newcomer’s  Departure 

Last  fortnight,  Vine  Street’s  rumor  bearers 
began  to  mention  future  developments  in  Stan- 
ley-Warner’s  lltli  and  Market  executive  setup, 
pointed  out  what  might  happen,  hinted  in  usual 
gossip-mongering  style.  Last  week,  even  the 
report  carriers  were  surprised  to  witness  a 
change  for  which  even  they  were  unprepared. 


Dave  Miller 

Jusl  five  months  with  S-W 

Dropping  from  the  Stanley- Warner  roster 
was  five-months  present  David  Miller,  once  a 
Universal  manager,  before  that  Universal  sales¬ 
man.  To  take  effect  May  17,  ex-executive  Mil¬ 


ler’s  resignation  came  as  a  shock.  What  he 
intended  to  do,  what  his  reasons  were,  he  told 
no  one,  but  observers  thought  so  valuable  a 
man  would  not  be  unattached  long. 


Ex-president  Golder 

.  .  pressed  for  time 


499  Limit 

Who  started  it  was  still  a  mystery  but  last 
week  local  theatremen  knew  that  the  local  fire 
marshal’s  office  was  checking  up,  visiting  the¬ 
atres  to  see  whether  any  laws  regarding  seat¬ 
ing  capacity  were  being  violated. 

Under  an  ordinance  passed  many  years  ago, 
a  499-seat  restriction  had  been  passed  against 
certain  type  houses.  To  exceed  that  number, 
houses  needed  certain  fire  doors,  exits,  building 
walls,  etc. 

While  some  worried  exhibitors  continued  to 
wonder  who  started  it  all,  fire  marshal  repre¬ 
sentatives  found  at  least  a  few  violations,  or¬ 
dered  seats  removed,  including  127  from  the 
Frolic  Theatre,  indicated  that  any  further  vio¬ 
lations  would  not  be  dealt  with  lightly.  The 
499  limit  imposed  by  law  must  stand,  no  other 
seating  capacity  allowed. 

M  ovies  Progress 

Further  recognition  that  the  motion  picture 
industry  has  progressed  came,  last  week,  from 
Department  of  Secondary  Education  of  the 
National  Education  Association  president 
Ernest  D.  Lewis.  Thanks  to  plan’s  completion, 
carefully  arranged  study  guides  for  selected 
photoplays  have  been  compiled  by  educational 
authorities,  endorsed  by  the  Association.  To 
18,000  high  school,  private,  parochial  school 
heads  they  will  be  sent. 

To  scan  all  pictures,  a  previewing,  advisory 
committee  representing  practically  every  high 
school  department  curriculum  will  select  films 
on  which  the  study  guide  will  be  based.  In¬ 
cluded  are  such  educational  leaders  as  Mary 
Allan  Abbott,  Walter  Barnes,  William  F. 
Bauer,  Philip  W.  L.  Cox,  Ernest  D.  Lewis, 
Ellis  Haworth,  Max  J.  Herzberg,  Eita  Hoch- 
heimer,  Frederick  FI.  Law,  Paul  B.  Mann, 
Chester  Mathewson,  J.  H.  Mogart,  Grace 
Fisher  Ramsey,  Marion  C.  Sheridan,  James 
G.  Sigman,  Trentwell  Mason  White,  George 
C.  Wood,  chairman  William  Lewin. 


Free  Shows 

Reading  exhibitors  looked  at  a  menace  last 
week.  From  local  papers,  ads  announced 
“Highway  Patrol"  a  7-reel  drama  with  thrills; 
Harry  Langdon  in  a  hilarious  comedy ;  news¬ 
reel  ;  a  whale  of  a  show.’’ 

Reverse  plated  were  two  announcements  ( 1 ) 
that  the  show  was  being  presented  by  Good¬ 


rich  Tires  (2)  that  free  tickets  were  being 
distributed  for  admission  at  City  Hall  Audi¬ 
torium,  May  14,  15,  by  the  local  Goodrich  Sil- 
vertown  Store. 


★  FREE  MOVIES** 


v^ov" 


'UcAefo’. 

'f'ti&e- 


7-twl  dram* 
of  thrills  .  .  . 

HARRY 
LANGDON 

lq  hilarious  _ 

comedy  .  .  . 

NEWS  REEL  ...  A  WHALE  OP  A  SHOW! 

Big  Prize  Contest! 


City  Hall  Auditorium 

May  14  and  15 

Shows  at  7  and  9  P.  M. 


GET  YOtR  FREE  TICKET 


Upstate  headache 

Reading,  Harrisburg,  sazv  ads 


That  many  a  movie  patron  would  be  enticed 
by  such  an  attraction  no  one  could  doubt.  Mean¬ 
while,  helpless  Readingites  could  find  no  code 
clause,  no  means  to  check  this  free  performance 
threat,  wondered,  as  did  Harrisburg,  other 
cities,  who  also  had  the  same  competition,  what 
would  happen  if  other  manufacturers  started 
similar  projects. 


New  March  to  Georgia 

This  week,  Allied  units  everywhere  were 
looking  toward  Atlanta,  preparing  for  the  May 
20-23  convention,  already  extended  one  day 
from  original  schedule.  To  be  discussed  were 
block  booking,  music  tax,  film  distributor 
aggression. 

Listed  for  attention  as  well  were  the  NRA, 
code,  other  phases.  Observers  who  like  to  in¬ 
clude  all  angles  could  not  refrain  from  pointing- 
out  that  Georgia,  host-state,  was  headed  by  a 
governor  who  recently  had  considerable  to  say 
against  the  NRA,  thought  that  Allied  also 
might  have  considerable  to  say. 


NVA  Change 

Because  many  theatres  fail  to  co-operate 
because  hat  passing  is  objected  to,  all  houses 
this  year  co-operating  with  the  NVA  drive 
will  contribute  a  percentage  of  receipts  dur¬ 
ing  May  20  week. 


AWED  BY  ITS  GRE 
A  NATION’S  PRESS 
THUNDERS  ITS 
PRAISE!.... 

FOUR  STARS  |****].  .  New  York  Daily  News 
FOUR  STARS  , .  Liberty  Magazine 

FOUR  STARS  [★★★★].  .  Chicago  Daily  Times 

4 

“The  most  powerful  picture  released  in  New  York  this  year,  and  one  of  the 
most  heartrending  screen  plays  ever  made.” 

—  Kate  Cameron,  N.  V.  Daily  News 

“A  film  of  major  greatness... honest,  compelling,  magnificently  produced.” 

—  Howard  Barnes,  N.  Y.  Herald  Tribune 

“One  of  the  finest  dramas  of  the  year.”— Andre  Sennewald,  N.  Y.  Times 

“A  powerful  and  daring  melodrama  .  .  .  superior  entertainment.” 

—  Bland  Johaneson,  N.  Y.  Daily  Mirror 

“One  of  the  few  films  which  must  be  seen.”— Regina  Crewe,  N.  V.  American 

“A  powerful  and  heart-breaking  tragedy.”— Eileen  Creelman,  N.  Y .  Sun 

“One  of  Hollywood’s  finer  screen  achievements.” 

—  Rose  Pelswick,  N.  Y.  Evening  Journal 

“A  truly  magnificent  film.”— William  Boehnel,  N.  Y.  World-Telegram 

“A  vital,  powerful  picture.”— Irene  Thirer,  N.  Y.  Post 

“A  courageous,  stimulating,  provocative,  exhilarating,  exciting,  tragic,  mys¬ 
tical,  haunting,  pulsating  flight  into  the  sublime.” 

—  E.  de  S.  Melcher,  Washington  Evening  Star 

“Nothing  can  keep  it  from  my  ten  best  list.” 

— Andrew  R.  Kelley,  Washington  Times 

“An  honest  celluloid  sensation  . .  .  You  must  not  miss  it.” 

Mayl5'35  pg*  16  — Mabel  Jennings,  Washington  Herald 

“I  certainlv  shall  see  it  manv  times.”— Nelson  B.  Bell.  Washington  Post 


m 


Mayl5'35  pg.  17 


“Sweeps  you  along  as  before  a  raging  torrent.” 

—  Dick  Tenelly,  Washington  Daily  News 

(★★★★  FOUR  STARS) ...  “One  of  the  few  genuine  epics  to  come  from 
Hollywood  ...  a  genuinely  distinguished  picture.” 


—  Doris  Arden,  Chicago  Daily  Times 


“An  excellent  film  . . .  beautifully  and  artistically  done  . . .  tense  drama  sel¬ 
dom  found  in  a  picture.” — Carol  Frink,  Chicago  Herald  and  Examiner 


“It  will  plumb  the  depths  of  your  heart.”— Rob  Reel,  Chicago  American 

“Powerful  .  . .  McLaglen  will  astonish  you  .  . .  acting  splendid.” 

—  Mae  Tinee,  Chicago  Tribune 

“A  great  picture— greatly  achieved  and  greatly  executed  ...  It  towers  above 
the  average  movie  like  Gibraltar  above  the  sea.” 

—  Ralph  Holmes,  Detroit  Evening  Times 

“‘The  Informer'  carries  a  punch  . . .  thrilling  story.” 

—  Len  G.  Shaw,  Detroit  Free  Press 

“It  is  one  of  the  great  films  of  this  or  any  other  season.” 

—  Helen  Eager,  Doston  Traveler 

“Here  is  the  probable  choice  for  the  No.  1  picture  of  the  year.” 

—  George  Holland,  Doston  Evening  American 

“A  history-making  film ..  .one  is  left  spent  and  worn  by  the  sheer  beauty 
and  perfection.”  —Boston  Globe 

“If  there  is  any  justice  at  all,  ‘The  Informer'  will  be  the  best  picture,  not  only 
of  this  but  of  many  seasons.”  — E.  L.  H.,  Boston  Herald 

“The  best  dramatic  offering  of  the  season  . . .  bound  to  be  near  the  top  of 
1935's  best  films.”  —Boston  Post 

“When  the  motion  picture  roll  of  honor  for  1935  is  written  out,  ‘The  Informer' 
will  rank  high  on  the  list.”  —Gordon  Hillman,  Boston  Daily  Record 

“I  would  place  it  among  the  five  best  pictures  produced  since  the  coming 
of  Sound.”  — Donald  Ki rk ley,  Baltimore  Sun 

“Awarded  the  blue  ribbon  with  palms  . . .  should  be  among  the  strong  con- 

.  —  ■  -  -  ....  ,, 

i 

imore  Evening  Sun 


RKO-RADIO 

PICTURE 


Mayl5f35  pg.  19 


win 

i  * 

4  MAJOR] 

PRODUCTIONS 

O  N  1 

r  t 

E  W  A  Y  1 

■ 


SplPv 


The  winner  of  lhe  Academy  award  for  the 
best  performance  of  the  year  turns  to  Columbia 


Cion  debt e  Cxrlb&ib 


20  Mayl5'35  THE  PHILADELPHIA  EXHIBITOR 


DISTRIBUTION 


Re-Issue  Spurt 

Because  many  patrons  would  rather  view  old 
hits  than  new  flops,  because  seeing  many  a 
re-issue  is  like  taking  a  second  look  at  a  rare 
gem,  theatres  throughout  the  land  have  been 
devoting  plenty  screen  time  to  such  pictures 
(“Cimarron,”  Stand  Up  and  Cheer,”  others). 

Often,  a  zealous  distribution  department  gets 
behind  such  re-issue  popularity  evidence,  sends 
pep  letters  to  branches  to  secure  increase  in 
such  business.  Last  fortnight,  latest  trend  in 
re-issue  popularity  arose  when  one  company 
announced  its  salesmen  could  go  to  the  forth¬ 
coming  coast  convention  if  each  sold  $1,000 
re-issue  business  in  his  block.  Suggested  as 
re-issue  material  were  1932-’33  hits. 

That  more  exhibitors  might  welcome  re¬ 
issues’  returns  is  quite  evident,  but  whether 
re-issues  could  be  dated  for  current  pictures 
was  not. 


Season’s  Beginning 

1935-1936’s  official  selling  season  has  begun. 
When,  in  Detroit,  Leo  the  Lion  assembled  his 
cohorts,  told  them  the  new  year’s  plans,  the 
industry’s  annual  selling  marathon  got  under¬ 
way,  much  earlier  than  expected. 

What  assembled  Metroites  heard  at  Detroit 
constituted  the  following : 

From  Leo  the  Lion,  during  1935-1936,  ex¬ 
hibitors  may  expect  49  features,  177  shorts. 

Six  specials,  “China  Seas,”  “A  Tale  of  Two 
Cities,”  “The  Forty  Days  of  Musa  Dagh,” 
“Broadway  Melody  of  1936,”  “The  Great 
Ziegfeld,’  “Wife  vs.  Secretary,”  top  the  list. 
Included  in  Leo's  name  galaxy  are  Wallace 
Beery,  Clarke  Gable,  Jean  Llarlow,  Ronald  Col- 
man,  William  Powell,  Greta  Garbo,  Joan 
Crawford,  Marx  Brothers,  Lionel  Barrymore, 
Jeanette  MacDonald,  Nelson  Eddy,  Grace 
Moore,  Robert  Montgomery,  Charles  Laughton, 
Freddie  Bartholomew,  Jackie  Cooper,  Helen 
Hays,  Spencer  Tracey,  Clifton  Webb,  others. 

22  starring  productions,  4  campaign  pictures, 
14  marquee  pictures,  three  special  musicals  are 
promised.  “Oliver  Twist,”  “Ah  Wilderness,” 
“The  Bishop  Misbehaves,”  “The  Black  Cham¬ 
ber,”  “20,000  Leagues  Under  the  Sea,”  “Mala,’ 
“The  Witch  of  Timbuctoo,”  “Here  Comes  the 
Band,”  “Silas  Marner,”  “Maytime,”  “The 
Prisoner  of  Zenda”  are  mentioned  with  other 
promising  stories. 

Leo’s  shorts  division  boasts  36  two-reel,  37 
one-reel  subjects,  104  Llearst  Metrotone  issues. 
Subdivided,  two  reelers  promise  Charles  Chases, 
Thelma  Todd-Patsy  Kellys,  Spanky  MacFar- 
land-Our  Gang,  eight  each ;  six  “Crime  Doesn’t 
Pay,”  six  MGM  star  musical  revues,  heightened 
by  Technicolor.  Fitzpatrick  Traveltalks,  Pete 
Smith  Oddities,  Pete  Smith  Sports  Champions, 
Technicolor  Happy  Harmonies  cartoons  top  the 
one-reelers. 

Surrounded  by  leading  name  scenarists,  28 
directors,  Metro  looks  forward  to  1935-1936, 
thinks  its  lineup  greatest  in  its  history. 


Republic  Ready 

With  national  distribution  set,  Republic  Pic¬ 
tures  Corporation,  last  week,  announced  its 
1935-1936  program. 

46  pictures,  divided  into  seven  groups,  will  be 
made,  topped  by  five  Republic  Gold  Bond  Spe¬ 
cials,  five  Blue  Ribbon  Winners,  eight  Republic 


Showmanship  Pictures,  eight  Republic  Enter¬ 
tainments,  eight  John  Waynes,  eight  Fast  Ac¬ 
tions,  four  serials,  each  with  feature  version, 
first  to  be  “Robinson  Crusoe.” 

Subdivided  they  read  as  follows : 

Republic  Gold  Bond  Specials — “The  Harv¬ 
ester,”  “Forbidden  Heaven,”  “Legion  of  the 
Lost,”  “Sitting  On  the  Moon,”  “House  of  a 
Thousand  Candles,” 

Republic  Blue  Ribbon  Winners — “Michael 
O’Halloran,”  “Two  Black  Sheep,”  “Cappy 
Ricks  Returns,”  “My  Old  Kentucky  Home,” 
"New  York  Merry-Go-Round  j”' 

Republic  Showmanship  Pictures — “Sail¬ 
ors  Forget,”  “The  Gentleman  from  Louisiana,” 
“Frisco  Waterfront,”  “The  Big  Show,v  “An 
Old  Fashioned  Girl,”  “Manhunters,”  “Laughing 
Irish  Eyes,”  “Fairgrounds.” 

Republic  Entertainments— “Forced  Land¬ 
ings,”  “Dancing  Feet,”  “The  Leavenworth 
Case,”  “Harbor  Lights,”  “The  Deerslayer,” 
“House  of  Seven  Gables,”  “The  Spanish  Cape 
Mystery,”  “The  Return  of  Jimmy  Valentine.” 

John  Waynes — “Westward  Ho,”  “Riders  of 
the  Border,”  “The  New  Frontier,”  “West  of 
God’s  Country,”  “Trail’s  End,”  “Winds  of  the 
Wastelands,”  “The  Vanishing  Rider,”  “The 
Lonely  Trail.” 

Fast  Action — “Partners  of  the  Sunset,” 
“Where  the  Trail  Divides,”  “Red  River  Val¬ 
ley,”  “Somewhere  in  the  West,”  “Riding  Luck,” 
“Where  the  West  Begins,”  “Pals  of  the  Range,” 
“Lost  Valley.” 

Meanwhile,  other  companies,  as  well,  were 
looking  toward  their  conventions,  indicated  their 
plans  as  follozvs: 

Warner  Brothers — 

Headed  by  president  Harry  M.  Warner, 
vice-president  Jack  Warner,  vice-president 
Major  Albert  Warner,  Warner  Brothers  Pic¬ 
tures,  First  National,  Cosmopolitan  Corpora¬ 
tion,  Vitaphone  Corporation  convene  at  3,000 
mile  distant  Los  Angeles,  June  9-June  13. 
Directing  1935's  sales  gathering  will  be  eastern 
Canadian  general  sales  manager  A.  W.  Smith, 
Jr.,  western-southern  general  sales  manager 
Gradwell  L.  Sears.  More  than  300  sales  exec¬ 
utives,  salesmen,  foreign  representatives  will 
discuss  1935-1936  schedules,  meet  leading  War¬ 
ner-First  National  stars. 

New  York’s  delegation  departs  June  5,  in¬ 
clude  theatre  head  Joseph  Bernhard,  shorts- 
subjects-chief  Norman  H.  Moray,  advertising 
leader  S.  Charles  Einfeld,  home  office-sales 
executives  Bob  Mochrie,  Carl  Leserman,  A. 
W.  Schwalberg.  Arthur  Sachson,  H.  M. 
Doherty,  Stanley  Shuford,  Gerald  Keyser, 
Harold  Bareford,  H.  Rosencjuest,  C.  Kenike, 
J.  Kelly,  others. 

Certain  to  be  seen  by  Warnerites  are  “A 
Midsummer  Night’s  Dream,”  "Page  Miss 
Glory,”  other  Warner  future  hits.  Conven¬ 
tion’s  climax  comes  June  13,  at  a  mammoth 
Los  Angeles  banquet  attended  by  convention 
folk,  Warner  stars,  others. 

Fox — With  Chicago  as  the  meeting  place. 
Fox  home  office  executives,  sales  chieftains, 
salesmen,  others  will  convene  May  29-June  2 
at  the  Congress  Hotel. 

Paramount — New  York  City’s  Waldorf- 
Astoria  Hotel  will  play  host  to  Paramounteers 
June  13-16,  while  1935-1936  plans  are  discussed. 

Gaumont  British — GB  has  selected  New 
York  City,  May  27-29,  as  its  convention  centre, 
Branch  managers,  salesmen,  will  attend. 

Universal — Chicago  will  be  host  June  5-8, 
to  Universal’s  convention,  with  Carl  Laemmle, 
Sr.,  in  attendance  with  home  office  executives, 
sales  chiefs,  others. 


RKO — Chicago’s  Drake  Hotel  will  hold 
RKO’s  1935-1936  convention,  June  17-19,  vice- 
president  Jules  Levy  announced.  250  salesmen, 
home  office  folk,  executives  will  attend. 


“Time”  Handling  Change 

From  The  March  of  Time,  Inc.,  last  week, 
came  distribution  news  clarification.  Because 
First  Division  has  not  been  able  to  complete 
national  distribution  plans,  because  The  March 
of  Time,  Inc.,  needs  such  national  distribution, 
First  Division  exchanges  will  continue  to  handle 
the  reel  only  in  the  east,  south.  Through  other 
territorial  distributors,  The  March  of  Time 
Distributors  Corporation  will  service  all  pres¬ 
ent  March  of  Time  accounts  until  permanent 
plans  are  completed. 


Colonel  Connolly 

1935's  General,  Commander-in-Chief  for  all 
Kentucky  Colonels  will  be  popular,  film  veteran 
Jack  S.  Connolly,  Pathe  News  general  man¬ 
ager.  In  his  post,  he  succeeds  Film  Daily’s 
Jack  Alicoate,  heads  almost  1000  colonel  aides. 

Election  site  was  famed  Kentucky  Derby 
where  600  colonels  met  last  fortnight,  broke 
bread,  held  a  banquet,  mourned  the  fact  that 
the  colonel  list  was  so  big  300  other  colonels 
had  to  eat  elsewhere. 


PRODUCTION 


Whither  Mascot 

Since  he  has  entered  feature  production, 
Mascot's  Nat  Levine  has  been  as  successful 
as  with  serials.  Known  as  the  industry's  serial 
king,  feature-maker  Levine  applies  the  same 
principles,  turns  out  rattling  good  independent 
pictures. 


Mascot’s  Levine  (left) 

Pie  continued  alone 


When  Republic  Pictures  announced  its  1935- 
1936  intentions,  dominant  note  was  the  state¬ 
ment  that  Republic  distributors  could  not 
handle  any  other  product. 

That  several  Republic  folk  handle  profitable 
Mascot  pictures  is  quite  apparent.  Last  week, 
tradesmen  wondered  whether  Republic  would 
soon  find  Nat  Levine  within  its  midst,  whether 
financial  interests  aiding  both  would  not  be 
reasonably  interested  in  placing  them  in  the 
same  organization. 

Not  for  long  did  serial-feature  maker  Levine 
let  the  trade  wonder.  Through  publicity  state¬ 
ments,  ads,  he  told  the  industry  frankly,  bluntly, 
that  Mascot  would  continue,  on  its  own,  to  make 
serials,  features,  distribute  as  it  had  in  the  past. 


THE  PHILADELPHIA  EXHIBITOR 


Mayl5'35 


21 


Birthday  Party 

May  8,  1915,  Earle  W.  Hammons  organized 
Educational  Pictures,  Inc.,  saw  it  grow  into 
national  prominence. 

May  8,  1935,  Educational  Films  Corporation, 
Fox  Film  Corporation  executives  met,  held  a 
luncheon,  honored  Educational’s  Hammons’  20 
years  by  giving  him  a  16mm.  home  sound  pro¬ 
jection  machine  from  Educational  s  staff. 


Color  Entrance 

Exhibitors  who  delight  in  selling  only 
through  screen  appeal  can  look  toward  the 
future.  A  revolution,  bloodless  but  revolu¬ 
tionary,  has  been  predicted  by  famed  stage  de¬ 
sign  authority  Robert  Edmond  Jones,  color  de¬ 
signer  for  RKO’s  “Becky  Sharp.” 

Said  designer  Jones:  “Theatre  owners  need 
not  worry ;  not  an  iota  excess  equipment  is 
needed ;  color  is  inherently  three  dimensional ; 
no  spectacles  will  be  supplied  to  audiences ; 
color  will  add  to  picture’s  dramatic  value ;  color 
is  natural,  black  and  white  is  not ;  black  and 
white  will  be  referred  to  as  the  old  silent  days 
are  now ;  the  revolution  will  not  come  over¬ 
night  ;  the  public  won’t  take  too  long  to  appreci¬ 
ate  it ;  quickly  producers  will  be  put  on  their 
toes ;  the  camera  will  give  everything  put  in 
front  of  it;  what  will  that  be? 


JEP  Candid  Photo 
RKO-designer  Jones 

He  predicted  a  revolution 

With  first  “Gold  Diggers”  business  happy 
memory ;  with  good  color  flashes  “Rothschild” 
creating  plenty  comment ;  with  any  new  trend 
certainly  offering  exploitation  opportunities, 
smart  showmen  hoped  designer  Jones  predic¬ 
tions  would  come  true,  that  the  future  would 
bring  real  showmanship  attractions  to  sell. 


Studio  Changes 

With  new  season’s  beginning,  many  studios 
make  changes,  take  on  new  faces,  drop  old  ones. 
Last  fortnight,  these  men  changed  their  affilia¬ 
tions,  made  new  connections: 

Columbia — Paramount’s  Ben  Schulberg  will 
not  be  an  independent  picture  maker,  chose, 
finally,  to  cast  his  lot  with  Columbia. 

Former  Paramount  treasurer  Ralph  Kohn 
has  also  joined  Columbia. 


Universal — Former  producer  Stanley  Berg- 
erman  has  resigned,  Fred  S.  Meyer  takes  charge 
of  physical  operations,  Carl  Laemmle,  Jr.,  will 
make  some  features,  Paul  Kohner  will  super¬ 
vise  some  pictures  in  a  Universal  production 
shakeup. 

Paramount — Former  Universalite  Henry 
Henigson  has  signed  with  Paramount  in  simi¬ 
lar  capacity. 

Metro — Paramount’s  Louis  Lighton  now 
joints  Metro  as  a  producer. 

Metro — RKO  Radio’s  Richard  Rowland  left 
to  join  Metro,  with  whom  he  was  years  before 
affiliated. 


Disney  Triumph 

At  such  subjects  like  ascertaining  films  best 
liked  by  children,  the  League  of  Nations  seems 
more  capable  than  at  settling  European  argu¬ 
ments.  From  the  League’s  educational  division, 
last  fortnight,  came  “Cinema  for  the  Young,” 
report  submitted  to  the  League  of  Nations 
Child  Welfare  Committee  by  British  delegates, 
covering  answers  from  11  countries  in  the  com¬ 
mittee’s  world  wide  inquiry. 

Least  liked  by  kiddies  were  war,  educational 
films.  Favored  by  American,  British,  Italian, 
other  boys  were  westerns,  adventures,  comedies, 
mysteries.  Trailing  were  war  films,  romances, 
tragedies,  educationals.  Best  liked  by  little  girls 


Disney’s  “Work  of  Art” 

11  countries’  children  agreed 


were  romances,  comedies,  westerns,  tragedies, 
with  sports,  adventures,  educationals,  war  films 
least.  Morally  questionable  elements  are  usu¬ 
ally  ignored  by  children,  often  bore  them. 

But  on  one  point,  all  11  countries’  children 
agreed.  Walt  Disney’s  “works  of  genius’’  were 
universally  desired,  generally  favored. 


First  Division  Forward 

For  the  past  several  weeks  the  trade  had  been 
hearing  First  Division  rumors.  Because  devel¬ 
opments  took  place  in  other  companies,  because 
no  clarification  statement  was  forthcoming,  be¬ 
cause  gossip  mongers  wanted  a  field  day,  First 
Division  was  a  target  for  the  second  guessers. 

That  once  again  the  latter  were  wrong  was 
indicated  May  10  when  First  Division  finally 
gave  forth  statement,  announced  that  (1) 
Pathe,  Inc.,  president  Frank  F.  Kolbe  succeeds. 
Stuart  W.  Webb  as  First  Division  board 


chairman  (2)  veteran  FD  president  Harry  H. 
Thomas  had  been  re-elected  to  that  post  as  well 
as  director  (3)  re-elected  directors  were  Webb, 
“Time’s”  Charles  L.  Stillman,  Pathe’s  Robert 
W.  Atkin,  Theodore  C.  Streibert,  FD  s  assist¬ 
ant  secretary  Jules  K.  Chapman. 

Included  in  the  statement  were  facts  to  in¬ 
dicate  that  Pathe,  as  FD’s  biggest  creditor,  will 
ride  along  with  the  company,  provide  part 
financing  money  as  First  Division  produc¬ 
tion  ;  a  U.  S.  distribution  deal  for  Associated 
Talking  Pictures  (British)  was  being  consid¬ 
ered  ;  everything  was  harmonious ;  First  Divi¬ 
sion  would  continue  on  its  way  to  its  goal. 

FD  friends  who  might  have  been  slightly 
worried  over  conflicting  reports,  heard  the 
statement  happily,  were  pleased  to  see  that  the 
industry  might  continue  to  count  on  another 
progressive  independent  company. 


Financial  Notes 

Columbia — That  Columbia,  at  least,  is  mak¬ 
ing  money  is  indicated  by  treasurer  A.  Schnei¬ 
der’s  announcement  that  the  directors  have  de¬ 
clared  the  25th  consecutive  quarterly  dividend. 
To  stockholders  goes  75  cents  per  share. 

Wall  Street  folk  estimated  Columbia’s  quar¬ 
ter  profit  at  $3.40  per  share,  thought  the  first 
9  months  total  might  equal  $8.50  per  share. 

Loew’s,  Inc. — Refunding  plan,  now  being 
worked  out,  will  call  for  issuance  of  new  long¬ 
term  debentures  at  4%  to  4/2%  to  replace 
$8,715,000  sinking  fund  6%  gold  notes, 
$4,948,032  Metro  Goldwyn  7%  preferred  stock, 
some  real  estate  mortgage  bonds,  guaranteed  by 
Loew. 

Net  profit  for  the  current  fiscal  year's  second 
quarter  equals  $1.41  per  share,  compared  with 
$1.23  last  year.  For  28  weeks  ended  March  4, 
net  profit  totalled  $4,345,337. 

Fox  Film — For  the  13  weeks  ended  March 
30,  $616,806  consolidated  net  operating  profit 
was  shown,  comparing  with  $233,143  for  13 
weeks  ended  December  29. 

Paramount  Publix — Net  earnings  close  to 
$2,000,000  are  seen  by  local  financial  advices 
for  the  first  quarter. 

Keith  -  Ai.bee  -  Orpheum  —  $41,789.95  net 
profit  after  all  charges  except  $12,835  income 
tax,  is  reported  for  the  quarter  ended  March  30. 

B.  F.  Keith  Corporation — $35,820.13  net 
profit,  after  all  charges  except  $6,000  federal 
income  tax,  is  reported  for  the  quarter  ended 
March  30. 

Universal — $272,725  net  loss  for  the  quarter 
ended  January  25  was  reported  by  Universal 
Pictures  Company,  Inc. 

Pathe,  Inc.- — 1934’s  report  indicates  Pathe 
Exchange,  Inc.,  had  $78,705.74  net  deficit,  com¬ 
pared  to  1 933’s  $380,629  net  profit. 

Consolidated  Film  Industries,  Inc. — 
$212,536.73  net  for  the  three  months  ended 
March  31,  equal  to  2  cents  a  share  on  common 
stock,  after  allowing  50  cents  for  the  preferred, 
was  reported. 


Elections 

Annual  elections,  recently,  brought  forth  the 
following  results: 

National  Theatre  Supply  Company — Re¬ 
elected  were  president  W.  E.  Green,  secretary- 
treasurer  M.  V.  Carroll,  assistant  secretary  R. 
B.  LaRue,  directors  E.  G.  Hines,  William 
Sheperdson,  D.  O.  Hastings,  Green,  Carroll. 

Universal  Pictures  Corporation  —  Re¬ 
elected  as  Universal  directors  in  Wilmington 
absentee  election  were  Carl  Laemmle,  R.  H. 
Cochrane,  P.  D.  Cochrane,  J.  Meyer  Schine, 
Simon  Klee,  C.  B.  Paine. 


22 


Mayl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Hearings  .  .  .  Decisions  .  .  .  Appeals 
X  nil  v  wl/u  .  .  .  Local  release  dates  .  .  .  Resolutions 


PARAMOUNT 


10:30  Zoning  Hearings 

All  zoning  board  hearings  will  be  held 
at  10.30  A.  M.  instead  of  the  afternoon 
hour,  according  to  a  recent  edict  of  the 
body. 


HEARINGS 
Grievance 
May  9 

Louis  Segall,  Apollo  Theatre,  Philadel¬ 
phia,  vs.  Frolic  Theatre,  Philadelphia. 

Decision: 

Board  finds  that  a  prize  drawing  is  being 
conducted  and  the  prize  drawing  as  conducted 
by  the  respondent  is  a  violation  of  Article  V-E, 
Part  3,  Section  1,  of  the  cede,  and  being  a 
prize  drawing  cannot  be  considered  a  premium 
and  therefore  an  exception.  The  board  orders 
that  the  respondent  cease  the  practice  of  prize 
drawings. 

SCHEDULE 
Clearance 
May  24 

Palace  Theatre,  Atlantic  City,  vs.  Lyric 
Theatre,  Atlantic  City. 

LOCAL  RELEASE  DATES 
RADIO 

Strangers  All,  May  24-25;  Chasing  Yes¬ 
terday,  May  4-7;  Village  Tale,  May  15-16. 

METRO 

Age  of  Indiscretion,  May  11-13. 

Mark  of  the  Vampire,  May  3-9. 

Booking  Theatres 
Everywhere 

Honest  ::  Reliable 
Conscientious 
Service 

EDWARDSHERMAN 

VAUDEVILLE  AGENCY 

Real  Estate  Trust  Bldg. 
PHILADELPHIA 

Pennypacker  7595 

MAYFAIR  THEATRE  BLDG.,  NEW  YORK 
BR.  9-1905 


TUALUIIMUUWUTZ 

III  ARCH  l¥ECTSl"<TUEATHES 


I©  S  ©11  Til  IfiTU  STREET 


Once  in  a  Blue  Moon,  May  8-10;  The 
Devil  Is  a  Woman,  May  3-6. 

WARNERS 
G-Men,  May  3. 

Mary  Jane’s  Pa,  May  22. 

COLUMBIA 

Party  Wire,  May  5-7;  Eight  Bells,  May 
9-11. 

UNIVERSAL 

Bride  of  Frankenstein,  May  9. 


Code  Authority  Decision 

In  the  case  of  Samuel  A.  Tannenbaum,  Pal¬ 
ace  Theatre,  Atlantic  City,  N.  J.,  vs.  William 
Ford,  Lyric  Theatre,  Atlantic  City,  N.  J.,  be¬ 
fore  the  local  grievance  beard,  at  which  time 
no  specific  violation  of  the  code  was  found 
and  protestant  appealed  to  the  Code  Authority, 
latter  body,  after  examining  the  record,  finds 
that  the  case  is  one  for  the  clearance  and  zon¬ 
ing  board  and  should  be  heard  by  it. 


Board  Head  Elected 

Lewen  Pizor  has  been  elected  chairman  of 
the  local  grievance  board,  according  to  new 
Cede  Authority  provisions. 

The  local  zoning  board  has  inaugurated  a 
system  of  electing  chairmen  for  a  four  weeks' 
period,  instead  of  a  permanent  head. 


It  is  possible  to  buy  anything  at 

any  price  but  when  quality  is 

considered  smart  showmen  are 

glad  to  pay  the  difference.  There 

is  a  difference  between  JUST 

Printing  and  Good  Printing.  That 

difference  is  one  of  the  reasons 

why  National  Penn  Printing 

Company  is  the  leader  in  the 

field.  It  takes  more  than  just 

paper,  ink  and  type  to  turn  out 

Real  Printing.  »  »  »  »  » 

National  Penn  National  Kline 

Printing  Co.  Poster  Co. 

1233  VINE  STREET  1307  VINE  STREET 

PHILADELPHIA  PHILADELPHIA 

OSCAR  LIBROS  AL  BLOFSON  SIMON  LIBROS 

THE  PHILADELPHIA  EXHIBITOR 


Mayl5’35 


23 


A  GENERAL  MEETING  of  all  members 
was  held  at  the  clubhouse,  May  13. 

JAY  EMANUEL  has  resigned  from  the 
House  Committee.  He  remains  as  treasurer. 

MAY  1  LUNCHEON  was  a  complete  suc¬ 
cess  with  guests  Boake  Carter,  Pop  Warner, 
L.  H  owell  Davis  making  pointed  remarks. 
Allen  Scott  was  m.  c.,  with  William  Clark 
and  Jack  Greenberg  kings  for  the  day.  An 
entertainment  program  incuded  three  small 
tots  doing  some  exhibition  dancing,  Eddie 
White  telling  stories,  Jack  Pepper  (courtesy 
Fay's  Theatre  and  Eddie  Sherman)  telling 
stories,  and  others.  A  group  of  115  men 
attended. 

MAY  15  LUNCHEON  was  in  the  hands  of 
Jack  Beresin  and  Walter  Woodward. 

JACK  BERESIN  AND  WALT  WOOD¬ 
WARD  arranged  a  nifty  program  for  the 
Variety  Club  luncheon,  May  13.  Listed  as 
headliners  were  Hal  Horne,  UA  advertising 
and  publicity  manager;  Tommy  Loughran, 
local  boxer;  Jack  Dempsey;  Congressman 
Percy  L.  Gassaway,  Oklahoma  representa¬ 
tive;  John  C.  Flinn,  Code  Authority  secre¬ 
tary;  Charlie  O’Reilly,  TOCC  New  York 
City  exhibitor  leader,  and  others.  A  big 
entertainment  program  was  also  on  tap. 
From  the  looks  of  things,  the  luncheon  was 
to  be  the  biggest  yet. 

SUNDAY  NIGHT  trade  screenings  are 
finding  plenty  of  favor.  “Coin’  to  Town,” 
"Les  Miserables"  were  the  last  two,  with 
the  shorts  also  getting  lots  of  attention. 


Outwitter  Outwitted 


Among  classics  told  of  film  checkers 
this  ranks  high: 

A  checker  arrived  at  a  theatre  for  a 
matinee,  noticed  a  sign  advertising  a 
special  4  P.  M.  matinee  for  children, 
being  taken  away  at  his  arrival.  At  the 
regular  matinee’s  end,  the  box  office  was 
closed,  the  cashier  left  the  theatre.  No 
mention  was  made  to  the  checker  of  any 
special  matinee. 

The  checker  left  the  house,  got  to  a 
phone,  called  the  house  as  a  patron,  was 
told  there  was  a  4  P.  M.  children’s 
matinee.  He  then  took  a  position 
opposite  the  theatre  and  after  nine 
children  had  entered  for  the  special 
matinee,  approached  the  manager  in  the 
box  office  who  was  not  selling  tickets 
but  taking  the  cash  and  asked  how  come 
he  wasn’t  told  of  the  second  matinee. 
The  exhib  stuttered,  tried  to  explain 
that  he  hadn’t  made  up  his  mind  about 
the  matinee  when  the  checker  left.  The 
checker  meantime  noticed  the  sign  was 
being  taken  away  and  he  then  insisted 
that  tickets  be  sold  instead  of  money  col¬ 
lected.  The  exhib  did  this. 

Thanks  to  the  checker’s  watching, 
one  exchange  was  saved  money  and  a 
chiseling  exhibitor  outwitted. 


NATIONAL  TREASURER  BALMER  was 

a  vistor,  recently. 


ERPI  Installations 

ERPI  has  installed  Wide  Range  into  the 
Little  Theatre,  Haddonfield,  N.  J. ;  Bandbox 
Theatre,  Philadelphia,  recently. 


Forum  Meets 

Leading  local  industry  figures  will  discuss 
block  booking  at  the  spring  luncheon  meeting  of 
the  Philadelphia  Motion  Picture  Forum  at  the 
Warwick  Hotel,  May  27.  Hal  Hode,  Columbia, 
will  also  speak.  He  has  chosen  for  his  subject 
“The  Truth  About  the  Movies.”  David  Wesh- 
ner,  S-W,  will  talk  on  “What  it  Means  in 
Real  Estate  Values  to  Have  a  Movie  in  Your 
Neighborhood.” 


Delmar  House  Opens 

Reports  from  Delmar,  Del.,  say  that  a  Phila¬ 
delphia  syndicate  has  taken  over  the  Elcora 
Theatre,  which  has  been  closed  for  the  last 
seven  years  with  the  exception  of  two  months. 
Chamber  of  Commerce  committee,  headed  by 
Marion  B.  Sherwood,  took  part  in  the  negotia¬ 
tions. 


LOCAL  THEATRES 

•  •  •  that  have  made  a 

LASTING  Investment  in  COM¬ 
FORT ;  QUALITY  and  BEAUTY 
by  installiny  •  •  • 

IRWIN 

THEATRE  CHAIRS 

The  Casino,  Philadelphia 
The  Clifton,  Clifton  Heights 
The  Gem,  Philadelphia 
The  Lititz,  Lititz,  Pa. 

The  Moose,  Elizabethtown,  Pa. 

The  Strand,  Lancaster,  Pa. 

See  the  IRWIN  Line  ! 

INDIRECT  DIRECT 

COMPENSATING  COMPENSATING 

HINGES  HINGES 

THE  IRWIN  SEATING  COMPANY 

GRAND  RAPIDS,  MICHIGAN 

Distributed  by 

National  Theatre  Supply  Company 

ALL  PRINCIPAL  CITIES 


24 


Mayl5'35 


THE  PHILADELPHIA  EXHIBITOR 


BETTER  MANAGEMENT 


Tested  ideas  .  .  .  Suc¬ 

cessful  merchandising  .  .  . 
Stunts  that  are  proven. 


One  on  Hopkins 

While  celebrating  the  twenty-fifth 
anniversary  of  the  establishment  of  his 
barber  shop  at  Third  and  Market  Streets, 
Harrisburg,  recently,  G.  H.  Bowers  re¬ 
vealed  that  C.  Floyd  Hopkins,  Harris¬ 
burg  representative,  Wilmer  and  Vin¬ 
cent,  had  tried  to  qualify  as  a  barber  a 
number  of  years  ago. 

According  to  Bowers,  “Hoppie”  was 
seated  in  a  barber  chair,  awaiting  his 
turn  to  be  shaved,  when  a  stranger, 
apparently  believing  “Hoppie”  was  a 
barber,  asked  the  theatreman  for  a 
shave.  Without  hesitation,  “Hoppie” 
selected  a  razor  and  proceeded  to  shave 
his  “customer.”  When  he  had  finished 
“Hoppie”  excused  himself  with  an  ex¬ 
planation  that  he  was  going  to  lunch. 

Turning  to  Bowers  after  Hoppie  had 
left,  the  stranger  said,  “Is  that  man  a 
barber?  I  thought  he  was  a  butcher.” 


77Marl<  of  the  Vampire77 
Campaign  in  Harrisburg 

Going  places  again  is  what  Sam 
Gilman  and  Bob  Etchberger,  manager 
and  assistant  manager,  respectively, 
Loews  Regent  Theatre,  Harrisburg, 
did  to  exploit  Mark  of  the  Vampire. 

One  of  the  most  unique  and  most  talked 
about  stunts  they  executed  was  presentation 
of  the  picture,  March  8,  at  midnight,  in  the 
Morgue  of  the  Harrisburg  Hospital  for  news¬ 
paper  people,  their  friends  and  hospital 
physicians,  nurses  and  other  employes. 

Printed  invitations  with  wide,  black  bor¬ 
ders  were  mailed  by  Sam  and  Bob  to  their 
newspaper  friends,  asking  them  to  attend  the 
pre-showing  as  their  guests. 

When  the  picture  opened  a  woman  dressed 
like  a  Red  Cross  nurse  was  placed  on  duty 
in  the  outer  lobby  of  the  theatre,  where  a 
hospital  cot  and  other  equipment  were  set  up 
to  '  give  first-aid,”  according  to  a  notice  at 
the  head  of  the  cot,  ‘‘to  anyone  fainting  while 
seeing  picture.” 

Along  this  same  line  an  ambulance  was 
parked  in  front  of  the  theatre.  It  bore  a  sign 
stating,  "We  are  prepared  to  rush  to  the 
hospital  anyone  fainting  while  seeing  pic¬ 
ture."  In  front  of  the  house  also  was  a 
coffin  containing  a  wax  figure  dressed  like  a 
vampire.  A  girl  wearing  a  wig  of  long,  black 
hair,  with  ghastly  face  (powder  was  used  for 
this  effect)  and  white  robes,  representing  a 
vampire,  walked  slowly  up  and  down  the 
pavement  in  front  of  the  theatre  with  out¬ 
stretched  hands,  ready  to  grasp  a  vict  m. 

A  special  animated  black  and  white  false 
front,  with  green  eyes  flashing  everywhere, 
was  erected.  A  wallboard  bat  with  flashing 
green  eyes  was  lowered  prior  to  opening  in 
front  of  picture  sheet  every  time  the  trailer 
went  on. 

For  a  week  prior  to  opening,  thousands  of 
clever  cards,  stickers  and  posters  flooded  the 
town.  Among  these  was  a  tissue  bag  con¬ 
taining  a  twig.  On  it  was  printed:  "Don’t 


PREVIEW.  Governor  George  H. 
Earle,  holding  the  first  reel  of  UA’s 
“Les  Miserables,”  before  a  private 
showing  of  the  feature  at  the  Man¬ 
sion  House,  Harrisburg.  Picture 
had  its  premiere  at  the  Loew’s 
Regent  Theatre,  Harrisburg.  Man¬ 
ager  Sam  Gilman,  Regent  Theatre, 
is  standing  behind  Governor  Earle. 


"Lost  City" 

Harrisburg 

Jerry  Wollaston,  manager,  Victoria  The¬ 
atre,  Harrisburg,  had  a  beautiful  inside  lobby 
display  for  "The  Lost  City.”  It  represented 
a  jungle  scene  in  the  foreground  of  which 
stood  life-sized  cut-outs  of  William  (Stage) 
Boyd  and  Claudia  Dell. 

A  chair,  in  which  patrons  were  instructed 
to  sit  "to  restore  lost  youth,”  attracted  con¬ 
siderable  attention  in  the  outer  lobby.  Sev¬ 
eral  hundred  yellow  cardboard  arrows  point¬ 
ing  the  way  to  "The  Lost  City"  were  placed 
throughout  the  city.  3000  "Fold-on-the-dot- 
ted-line-and-hold-to-the-light"  circulars  were 
distributed. 


be  a  victim  of  the  Vampires  (blood-sucking) 
ghosts).  Pin  this  Bat  Thorn’  in  your  clothes 
and  ward  off  the  Vampire  Girl.  See  ‘Mark 
of  the  Vampire’  at  Loew’s,  week  of  May  I  0.” 

Reading 

Loew’s,  Reading,  staged  a  night  preview 

of  "Mark  of  the  Vampire" - guess  where? 

in  the  morgue  of  the  Homeopathic  Hospital. 
A  few  corpses  skillfully  draped  around  the 
place  gave  added  realism. 


Small  Town  Angle 

Elias  Coury,  interested  in  Lansford 
first-run  theatres,  dropped  into  THE 
EXHIBITOR  office  to  pay  respects. 

Coury  said  that  policy  of  certain 
companies  in  doing  lots  of  fan  magazine 
and  billboard  advertising  certainly 
helped  business,  and  he  praised  such 
plans.  He  said  that  one  company  which 
doesn’t  follow  fan  magazine  and  big  ad¬ 
vertising  plan  suffered  at  the  box  office 
because  the  patrons  didn’t  know  what 
the  pictures  were  about  and  who  the 
stars  might  be. 

Coury  also  praised  THE  CHECKUP 
section  of  THE  EXHIBITOR  and  said  it 
was  the  most  valuable  service  of  its  kind. 


Thank  You  Trailer 

Boyd  Theatre  has  been  running  a  trailer 
thanking  patrons  for  coming  to  the  house 
and  selecting  S-W  entertainment. 

The  idea  is  all  right,  except  that  one  wag 
wants  to  know  what  other  type  is  available 
down  town,  with  one  exception. 


Credit  Wernick 

Issy  Wernick,  five  year  veteran  manager 
of  the  Strand  Theatre,  should  be  credited 
with  that  "Devil  Dogs"  band  tieup  which 
appeared  last  issue.  Wernick  has  created 
many  good  stunts  which  have  reacted  fav¬ 
orably  to  the  box  office. 


Pay  Nights  In 

More  and  more  pay  nights  are  com¬ 
ing  into  the  territory. 

idea  is  that  everyone  going  into  the 
theatre  gets  an  envelope,  with  an  oppor¬ 
tunity  to  win  a  sum  ranging  up  to  $10 
if  lucky. 

As  yet  no  objection  has  been  made 
to  the  code  board  about  such  giveaway 
form,  with  nothing  likely  to  happen  un¬ 
less  it  is  because  the  code  board  doesn’t 
act  like  a  policeman  but  merely  hears 
complaints. 


HERE’S  HOW  IT  CAN  BE  DONE.  Attractive  front  of  Loew’s  Regent  Theatre, 
Harrisburg,  arranged  by  manager  Sam  Gilman  and  his  efficient  assistant,  Bob 
Etchberger,  for  showing  of  “Reckless.”  Note  how  “March  of  Time”  and  “The 
Golden  Touch,”  Silly  Symphony,  have  not  been  overlooked. 


THE  PHILADELPHIA  EXHIBITOR 


Mayl5'35 


25 


77Micl<ey  Mouse77 
Magazine  in  Territory 

Mickey  Mouse,  entertainer  of  na¬ 
tions,  bosom  friend  of  peoples,  and 
enemy  of  adversity,  from  private  blues 
to  general  depressions,  has  entered  a 
new  field. 

May  15  Mickey  Mouse  assumes  his  official 
position  as  editor  of  a  new  national  periodi¬ 
cal - ‘‘The  Mickey  Mouse  Magazine.” 

This  newest  of  Mickey’s  ventures  has  noble 
precedent.  It  began  a  little  less  than  five 
years  ago  when  a  manufacturer  obtained  a 
license  to  produce  a  Mickey  Mouse  Doll. 

Th  is  was  followed  by  other  industries  who 
felt  that  the  sponsorship  of  their  products  by 


“Black  Fury 99  Editorial 

Local  “Record”  came  out  with  a 
strong  editorial  plug  for  “Black  Fury.” 
Column  said  the  paper  was  glad  Warner 
Brothers  filmed  the  show. 


Mickey  Mouse  would  be  not  only  romantic 
but  profitable. 

With  this  as  a  background,  the  publishers 
of  the  new  Mickey  Mouse  Magazine”  have 
poured  a  respectable  fortune  into  their  ven¬ 
ture.  And  in  spite  of  all  the  elusiveness  of 
present-day  success,  they  do  not  classify  it  as 
a  gamble.  The  magic  power  of  Mickey 
Mouse  is  known  to  them,  and  they  express 
the  positive  feeling  that  success  is  inevitable. 


The  "Mickey  Mouse  Magazine"  is  what  is 
called  a  quality  publication.  There  are  to  be 
44  pages,  all  of  them  produced  in  four  colors. 
There  are  to  be  stories  and  illustrations,  con¬ 
cerning  themselves  with  the  adventures  and 
misadventures  of  Mickey,  Minnie,  Donald 
Duck,  Pluto  Pup  and  the  other  characters 
that,  during  the  past  six  years,  have  flitted 
from  the  brain  of  Walt  Disney. 

The  publishers,  basing  their  judgment 
upon  a  survey  of  motion  picture  audiences, 
declare  that  "adults  will  enjoy  the  book 
even  more  than  children.”  The  slogan  with 
which  the  "Mickey  Mouse  Magazine"  is  being 
launched  is  “A  fun  book  for  children  to  read 
to  grown-ups.” 


Koff  Busy 

Mel  Koff,  the  Marcus  Hook  impressario, 
has  been  lining  up  some  big  campaigns. 


The  Best 

Service  to 
All  Shore  Points 

With  the  coming  of 
summer  New  Jersey 
Messenger  Service  again 
offers  its  seashore  deliv¬ 
ery  service,  whereby  film 
men  can  have  their  pos¬ 
sessions  moved  to  their 
summer  apartments. 

This  service  has  been  in 
operation  for  many  years 
and  is  safe,  efficient  and 
low  priced.  You  can  feel 
assured  your  belongings 
will  receive  the  best 
handling  by  our  capable 
and  experienced  men. 

You  can  depend  on  New 
j!  Jersey  Messenger  Serv¬ 
ice  for  its  records  show 
!  no  missouts  at  any  time. 


NEW  JERSEY 

MESSENGER  SERVICE 

250  N.  Juniper  St.  Myer  Adleman 
PHILADELPHIA  Prop. 

Spr.  9355  Loc.  87S7  Race  9444 


COOL  Theatre! 


Give  them  tlie  Best  at  a  price  you 
can  afford  to  pay  ...  Give  them** 

ICEDAIRE 

PATENTED 

•  NO  EXPENSIVE  EQUIPMENT  TO  PURCHASE 

•  NO  OVERHEAD  EXCEPT  WHEN  IN  ACTUAL  USE 

•  AUTOMATIC  IN  OPERATION  —  NO  EXTRA  HELP 

•  PROVEN  PERFECT  BY  MORE  THAN  5  YEARS  OF  ACTUAL  USE 

•  GUARANTEED 

It’s  costing  you  money  not  to  install 
ICEDAIRE  for  next  Summer’s  Profits ! 


Send  for  Illustrated  Literature 

TYPHOON  AIR  CONDITIONING  CO.,  INC. 

252  WEST  26th  STREET  NEW  YORK,  N.  Y. 


26 


Mayl5'35 


THE  PHILADELPHIA  EXHIBITOR 


66  Gorgeous  ! 

CAN'T  DESCRIBE 

The  Costly  and  Superb 

66  Banquet" 

BLACKFOOT  -  GEORGIAN 

Stem  Service 


HAND-CUT 
Genuine  Ebony  Blackfoot ! 

Real  Quality 
Glassware 

• 

A  truly  expensive 
set  consisting  of 
stemmed  glasses 
with  a  retail  val¬ 
ue  of  49c! 


SEE  THIS  DEAL 

Today! 

It's  your  answer  to 
the  question — 

"What's  AV'ir  in 

Premium  Deals  ?  ” 

1 

QUALITY  PREMIUM 

DISTRIBUTORS,  Inc. 

Serving  Exhibitors  from  Coast  to  Coast 
HOME  OFFICE:  -  1305  VINE  ST.,  PHILA.,  PA. 


Heard  In 

ir 


STATE 


Herb  Baylson 
Gets  Around 


Lebanon 

William  Hissner,  Academy,  has  been  making 
very  effective  use  of  banners  in  plugging 
his  pictures.  Signs  can  be  seen  along  the 
whole  length  of  the  main  street. 

John  A.  Jackson  has  completed  the  removal 
to  his  new  offices  which  are  next  door  to 
the  Colonial  Theatre.  He  also  is  very  busy 
getting  ready  for  the  baseball  season  as 
Johnnie  manages  one  of  the  leading  semi¬ 
independents  in  the  region. 


Pottsville 

Sam  Friedman,  Capitol,  has  been  very  busy 
in  the  Chamber  of  Commerce  drive  to  get 
new  industries  into  the  town.  Business 
people  are  very  optimistic  about  their 
chances  and  Sam  is  stressing  the  Presi¬ 
dent’s  new  program  as  bringing  about 
the  desired  improvement  in  general  condi¬ 
tions. 

Herwood  Hobbs  did  very  well  with  a  second 
run  on  ’Roberta’’  and  featured  the  danc¬ 
ers  at  the  various  dances  and  affairs. 


WILKES-BARRE 


Daylight  saving  feud  goes  on  with  the  the¬ 
atres  clinging  to  the  old  schedule. 

Vaude  quit  the  Penn  Saturday.  Picture  policy 
calls  for  weekly  runs.  House  may  remain 
open  all  Summer. 

Mayor  Charles  N.  Loveland  is  satisfied  with 
the  results  of  the  demonstration  to  show 
the  difference  in  combustibility  of  slow 
burning  and  standard  burning  film  al¬ 
though  he  would  have  been  better  pleased 
if  the  audience  were  larger.  The  exhibi¬ 
tion,  in  charge  of  John  Mitchell,  operators’ 
union,  was  staged  to  support  the  new  city 
ordinance  which  provides  that  all  opera¬ 
tors  register  in  the  city  and  use  slow 
burning  film  unless  precautions  are  taken 
similar  to  those  in  the  theatres.  In  recent 
weeks,  the  attention  of  the  mayor  was 
called  to  the  showing  of  standard  films 
in  hotels  under  circumstances  which  con¬ 
stituted  a  fire  hazard,  he  said. 

Bill  Roberts,  Shawnee,  Plymouth,  was  host 
to  "Record”  carriers. 

Front  at  the  Rex,  Nanticoke,  for  "Baboona,” 
attracted  considerable  attention. 

State,  Nanticoke,  was  taken  over  by  the 
American  Legion  for  its  Mother’s  Day 
program. 


READING 


State  cashed  in  big  with  a  three-day  return 
engagement  of  “It  Happened  One  Night.” 

No  signs  yet  of  that  new  theatre  in  West 
Reading.  Realty  negotiations  for  site  may 
be  delaying  action. 

Lutheran  convention  in  this  district,  repre¬ 
senting  96  city  and  rural  congregations, 
went  on  record  against  easing  of  Sunday 
laws  for  theatres  and  amusement  resorts. 

Astor  staged  midnight  preview  of  “Black 
Fury”  for  newspapermen.  "What  a  man!” 
was  the  verdict. 


INCREASE 

YOUR 

WINNINGS 

with  the 


RCfl  VICTOR 

PHOTOPHONE 


GIVES  GREATEST  SOUND 
SATISFACTION  AND  OFFERS  YOU: 

•  A  Sound  Box-Office 
Attraction 

•  Complete  Ownership 

•  A  Self-Liquidating 
Investment 

•  RCA  Super-Service 

PHOTOPHONE  DIVISION 

RCA  Manufacturing  Co.,  Inc. 
Camden,  N.  J. 

A  Radio  Corporation  of  America  Subsidiary 


Mayl5'35  pg.  26A 


IN 


ALL  S  WELL 
SHOW  BUSINESS 


THE  MONTHS  OF 


Mayl5’35  pg.  27B 


SHIRLEY  TEMPLE  in  "OUR  LITTLE  GIRL"  with  Rosemary  Ames, 
Joel  McCrea,  Lyle  Talbot,  Erin  O'Brien  -  Moore,  J.  Farrell  MacDonald. 
Produced  by  Edward  Butcher,  directed  by  John  Robertson. 


WARNER  BAXTER  and  KETTI  GALLIAN  in"UNDER  THE  PAMPAS 
MOON'  a  B.  G.  DeSylva  Production  with  Tito  Guizar,  Veloz  &  Yolanda. 
Directed  by  James  Tinling. 


''THE  DARING  YOUNG  MAN"  with  James  Dunn,  Mae  Clarke,  Neil 
Hamilton.  Produced  by  Robert  T.  Kane,  directed  by  William  A.  Seiter. 

GEORGE  O'BRIEN  in  "THE  COWBOY  MILLION  AIRE"  with 
Evalyn  Bostock,  Edgar  Kennedy  and  Alden  Chase.  Presented  by  Sol 
Lesser  and  John  Zanft.  Directed  by  Edward  F.  Cline. 


WILL  ROGERS  in  "DOUBTING  THOMAS"  a  B.  G.  DeSylva 
Production  with  Billie  Burke,  Alison  Skipworth,  Sterling  Holloway,  Gail 
Patrick,  Frances  Grant.  Directed  by  David  Butler. 


"LADIES  LOVE  DANGER"with  Mona  Barrie,  Gilbert  Roland,  Donald 
Cook,  Adrienne  Ames,  Herbert  Mundin,  Hardie  Albright,  John  Wray. 
Produced  by  Edward  T.  Lowe.  Directed  by  H.  Bruce  Humberstone. 


FOX  SPRING  FESTIVAL 


MAT-  JUNE  •  JULY !  kite's  turn/-. 


nnn 


Mayl5'35  pg.  26C 


"CHARLIE  CHAN  IN  EGYPT"  starring  WARNER  OLAND,  with 
"Pat"  Paterson,  Rita  Cansino  and  Stepin  Fetchit.  Produced  by  Edward  T. 
Lowe.  Directed  by  Louis  King. 

"BLACK  SHEEP"  with  Edmund  Lowe,  Claire  Trevor,  Tom  Brown, 
Eugene  Pallette,  Adrienne  Ames,  Herbert  Mundin,  Ford  Sterling. 
Produced  by  Sol  M.  Wurtzel.  Directed  by  Allan  Dwan. 

"THE  LORD'S  REFEREE"  (tentative  title)  with  Lew  Ayres,  Paul 
Kelly  and  all-star  cast.  Produced  by  Joseph  Engel.  Directed  by  H.  Bruce 
Humberstone. 

"ORCHIDS  TO  YOU"  with  John  Boles,  Jean  Muir,  Charles 
Butterworth,  Harvey  Stephens.  Produced  by  Robert  T.  Kane.  Diifected 
by  William  A.  Seiter. 

"GINGER"  with  Jane  Withers,  Jackie  Searl,  O.  P.  Heggie,  Walter  King, 
Katherine  Alexander.  Produced  by  Sol  M.  Wurtzel.  Directed  by  Lewis 
Seiler. 


GEORGE  O'BRIEN  in  "HARD  ROCK  HARRIGAN."  Presented 
by  Sol  Lesser  and  John  Zanft. 


SHIRLEY  TEMPLE  in  "CURLY  TOP"  a  Winfield  Sheehan  production 
with  John  Boles,  Rochelle  Hudson,  Slim  Summerville,  Jane  Darwell, 
El  Brendel.  Directed  by  Irving  Cummings. 


AN  event  FOR  SHOWMEN 


Mavl5’35  pg.  26D 


1  1 

m  ' 

MM 

1  1 

§  ^ 

W  —H** 

THE  PHILADELPHIA  EXHIBITOR 


Mayl5'35 


27 


VINE  STREET 

(Continued  from  page  11) 

Lew  Blaustein  is  nearly  recovered  from  the 
stroke  he  suffered  several  months  ago. 
The  National  Screen  Service  man  s  hould 
be  back  shortly. 

George  Hangan  is  now  with  National  Penn 
Printing  Company. 

Sam  Rosen  announces  that  the  4th  issue  of 
“March  of  Time”  wiil  break  May  3  I  in 
this  territory. 

Edgar  Moss  came  back  from  Havana,  went 
immediately  to  work. 

Cashier  Wolpin  has  taken  up  his  duties  at 
Fox,  succeeding  Charlie  Bell.  Auditor 
Burke  was  in  pro  tern. 

Operators  Union,  Local  307,  is  moving  to 
1220  Vine  Street. 


SERVING  theatre  needs  with 
a  knowledge  of  theatre 
business. 


A  SSI 

A 
F 

E 
T 

y 


SSISTING  theatre  owners  with 
a  staff  of  trained  clerks  and 
office  files.  No  missouts. 


REEING  theatre  owners  of  the 
worry  that  they  may  have 
forgotten  part  of  their  show. 

FFICIENTLY  operating  the  larg¬ 
est  film  delivery  service  in 
the  world. 


AK1NG  CARE  of  every 
possible  need  in  the  delivery 
of  film. 

I  EL  DING  the  epitome  of 
safety,  service  and  effici¬ 
ency  at  a  minimum  cost. 


HORLACHER 

DELIVERY  SERVICE,  Inc. 

1223  Vine  Street,  Philadelphia 

NEW  YORK 
SCRANTON 
BALTIMORE 
WASHINGTON 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


Another  Horlacher  Service 
LARRY  DAILY,  Notary  Public 

The  only  one  on  Vine  Street  .  .  At 
your  service  any  time  during 
business  hours. 


Herb  Given  held  a  GB  screening  of  “The 
Man  Who  Knew  Too  Much  at  the  Fox 
projection  room  for  exhibitors. 

Charlie  Beilan,  Warner  salesman,  was  ex¬ 
pecting  as  this  issue  went  to  press.  If  it 
is  a  girl,  Charlie  loses  $50,  for  he  had  a 
bet  with  his  wife.  The  baby  ought  to  be 
born  by  the  time  you  read  th  is. 

“Honest  Abe”  Rovner  lost  his  overcoat,  was 
recompensed  by  the  insurance  company, 
found  it,  took  the  money  back  to  the  insur¬ 
ance  company. 

Booker  Kelly,  Fox,  won  a  horse,  sold  it,  made 
a  handsome  profit. 

Ted  Nyquist,  the  big  pretzel  man  from  Robe- 
sonia,  sent  down  a  box  of  pretzels  to  THE 
EXHIBITOR  office  and  proved  that  his 
territory  has  the  best  pretzels.  And  it 
isn’t  Xmas,  either. 

Eli  Epstein,  RKO  salesman,  tells  a  good 
story.  Out  to  get  dates  in  the  Jules  Levy 
date  drive,  he  contacted  Palace  Theatre, 
AC,  operator  Zimmerman,  the  second  day 
of  the  Passover  holidays.  Before  he  could 
get  dates  he  had  to  go  to  synagogue  with 
Zimmerman,  listen  to  a  sermon  as  well. 
Epstein  stuck  to  it  to  get  the  dates,  which 
shows  what  one  man  will  do  for  his  com¬ 
pany. 

RKO  Frank  McNamee  1  ooked  at  a  recent 
news  issue,  saw  a  hit  which  seemed  slightly 
objectionable  to  him,  cut  it  out  of  the 
news.  He  deserves  credit. 

Peerless  is  distributing  the  1  2  Mack  Sennett 
comedy  re-issues,  two  reels  each.  8  Cameo 
Comedies,  single  reels,  are  also  being  re¬ 
leased. 

Murray  Beier,  Preferred,  got  a  swell  deal 
on  "Fish  From  Hell.”  He  says  that  there 
aren’t  enough  good  adjectives  available 
for  proper  description  of  the  show. 

John  Schaeffer,  formerly  with  RKO  and 
United  Artists,  has  been  added  to  the  sales 
staff  here  for  GB. 

Harry  Weiner  and  Jim  Clark  attended  the 
Variety  Club  of  Washington  golf  tourney. 

Barney  L.  Cohen  is  no  longer  with  Atlantic 
Theatres,  Inc.  He  resigned  to  take  up  a 
new  connection  to  be  announced  this  week. 

Ben  Harris,  Masterpiece,  entered  his  dog  into 
a  Gimbel  contest,  won  third  prize,  flea 
powder,  other  canine  aids,  felt  very  happy. 

Ex-First  Divisionite  Miss  Gimbel  is  now  with 
Gaumont  British,  succeeding  Joe  Toner. 

Nookey  Beckett  says  he  is  receiver  for  that 
Steifel-Epstein  $300,000  corporation. 

Eddie  Grainger  was  a  Fox  visitor.  He  re¬ 
newed  acquaintances  with  local  exhibitor 
leaders. 

Rex  Palese,  manager,  Victoria  Theatre, 
Camden,  had  his  tonsils  removed.  When 
he  is  a  bit  better,  he  will  challenge  Si 
Myers,  Moorestown,  to  a  golf  tournament. 

Local  girls  enjoy  the  Camden  wrestling 
matches. 

Clara  Kraftsow  stepped  out  at  the  Adelphia 
Hotel. 

Cuck  Wolpin,  the  new  Fox  cashier,  has  the 
girls  thinking  he  is  just  swell. 

Dorothy  Burreson  was  seen  in  Trenton. 

A1  Davis  and  the  Mrs.  spent  the  weekend  in 
Atlantic  City. 

Ethel  Freedman  and  Esther  Diamond,  Fox, 
witnessed  the  Tilden  tennis  matches. 

Spring  is  here.  Various  S-W  operators  got 
their  usual  week  to  week  notice.  It’s  the 
annual  custom. 

Suddenly  athletically  inclined,  Norman  Lewis 
trains  daily,  prepares  for  a  busy  buying 
season,  muscle  and  all. 


Film  Men  to  Tea 


Film  men  who  have  co-operated  with  local 
Better  Film  Movements  have  been  invited  to  a 
garden  party  and  tea  by  Mrs.  Arthur  Gros- 
smith.  She  is  entertaining  the  Motion  Picture 
Committee  of  the  Philadelphia  Federation  of 
Women’s  Clubs  at  her  home.  May  17.  Invited 
were  Herb  Given,  GB ;  Sam  Gross,  Fox; 
Harry  Bodkin,  UA ;  Sam  Rosen,  FD ;  Joe 
Engel,  Universal;  Frank  McNamee,  RKO; 
Hank  Lewis,  Metro,  as  well  as  others,  in¬ 
cluding  local  exhibitors  who  assisted  in  the 
movement. 

Recently  the  Old  York  Road  Better  Films 
Council  held  an  annual  meeting  at  the  Embassy 
Theatre,  Jenkintown,  through  courtesy  of  Jack 
Brown,  manager.  Mrs.  Goldsmith  was  guest 
speaker.  Mrs.  Mannin  P.  Brown  was  elected 
president. 

The  meeting  was  a  success. 


Exhibitors/ 

Don’t  hesitate,  stand  and  wait, 

Grab  a  car  and  navigate 

To  a  phone,  say  “Hello  Mate,” 

I  certainly  like  your  “cabin-ate” 

So  put  one  in — now  don’t  de¬ 
lay  it, 

And  start  those  checks,  you 
always  pay  it, 

On  the  first — I’ve  heard  them 
say  it, 

You  bet’cher  life  that  I’ll  O.K. 
it. 

AMERICA'S 
BEST  CANDIES 

are  Vended  From  a 
Berio  Vendor 


BERLO 

VENDING 

COMPANY 

1518  N.  Broad  St.,  Phila. 

POPLAR  6011 


NEW  YORK  BALTIMORE 

SCRANTON  WASHINGTON 

ALLENTOWN  CLEVELAND 

PITTSBURGH  CINCINNATI 


28 


Mayl5'35 


THE  PHILADELPHIA  EXHIBITOR 


READY 

REFERENCE 

EACH  COMPANY  LISTED  IS  AN 
AUTHORITY  IN  ITS  FIELD  AND 
IS  RELIABLE  AND  TRUSTWORTHY 


ACCOUNTANT  (Theatre  Spec.) 

Edwin  R.  Harris 

CERTIFIED  PUBLIC  ACCOUNTANT 

Dencltla  Bldg.,  Philadelphia 

Specializing  in  Theatre  Bookkeeping.  Profit  and  Loss 
Statements  and  State  and  Federal  Tax  Returns 
for  more  than  19  years 

THE  SMALL  MONTHLY  SUM  WILL  SURPRISE  YOU 


AIR  CONDITIONING 


[a'"C 


iXPHOON 

CONDITIONING  CO. 


COOLING 

VENTILATING 

HEATING 


BLOWERS  -  FANS 
AIR  WASHERS 

252  West  26th  St.,  New  York 


ARCHITECT 


THEATRE  DESIGN 

Remodeling  »  Building 

LATEST  COMPLETED 

NEW  BROADWAY  HOLLYWOOD 

Camden,  Atlantic  City 

New  Jersey  New  Jersey 

DAVID  SUPOWITZ 

REGISTERED 

ARCHITECT 

246  S.  15th  St.,  Phi  la.,  Pa.  Pennypacker  2291 


DECORATIVE  GLASS 


We  specialize  in  GLASS  for  Theatres 

Specify:  VARICOLITE 

See  the  new  mirror  booth  at  the 
IRIS  THEATRE,  Kensington  and  Allegheny 
Write  for  particulars  and  samples 

M.  KRAKOVITZ  AND  SONS,  CO. 

4TH  AND  MORRIS  STREETS,  PHILA. 
Dewey  8600  Main  2301 


DRAPERIES 


The  Larger  and  Greater — 

NOVELTY  SCENIC  STUDIOS 

- INC. - 

INTERIOR  DECORATIONS  :  DRAPERIES 

SCENERY  s  ACCOUSTICAL  TREATMENTS  s  RIGGING 

611-625  W.  43rd  St.  New  York,  N.  Y. 


CHARLES  H.  KENNEY  STUDIOS 


-  INC.  - 

House  Draperies 

Sound  Proofing 

Stage  Sett i n g s 


112-118  W.  44th  ST.  NEW  YORK  CITY 

BRYANT  9  2268  M  ED  A  L  ION  3-4819 


THREE  SET  TO  GO.  Bela  Lugosi,  Sally  Eilers  and  Noah  Beery,  Jr.,  are  three  current 
Universal  players. 


TRENTON 


John  Bodley,  Gayety  Theatre  manager,  was 
honored  by  the  Wilbur  Happy  Holiday 
Club  at  a  dinner  in  recognition  of  his  aid 
to  the  poor  at  Christmas  time. 

House  of  Assembly,  New  Jersey  Legislature, 
passed  Pascoe  Bill,  No.  I  29,  billboard  act 
to  provide  for  more  efficient  collection  and 
slight  increase  of  license  fees. 

Charles  Knight,  RKO  Capitol,  is  manager  of 
baseball  team  representing  local  Keith 
houses. 

Assembly  Bill  8  to  eliminate  the  exemption 
of  billboards  from  taxation  contracted  for 
prior  to  1930  met  with  such  opposition  in 
the  New  Jersey  Legislature  that  the  intro¬ 
ducer,  Mercer  Burrell,  withdrew  the  meas¬ 
ure. 

Assemblyman  Joseph  Altman,  Atlantic  City, 
is  striving  to  obtain  enough  votes  to  pass 
his  measure  to  amend  the  state  constitution 
to  permit  pari-mutual  wagering  on  horse 
and  dog  tracks.  Allied  Theatres  of  New 
Jersey  strongly  opposes  the  measure. 


AROUND  THE  TOWN 

WITH 

LOU  SCHWERIN 


Max  Kuperstein  reports  that  Nite  Club  Nites, 
Wednesday  evenings  at  the  Earle  are  going 
over. 

Artie  Cohn  tells  this  story.  Biz  is  great, 
gigantic,  colossal,  stupendous  and  what 
have  you. 

W.  D.  Hunt  has  transferred  from  Newark  to 
Wildwood,  where  he  will  handle  the  sum¬ 
mer  seashore  business. 


Miss  Ester  Siplet,  Strand  boxoffice,  has 
changed  positions  with  Elsie  Melino,  Key¬ 
stone. 

Marty  Goldberg  and  A1  Garfield  had  a  great 
tie-up  with  all  the  labor  unions  in  and 
around  Philly  when  they  were  playing 
"Black  Fury"  at  Keith's. 

Frank  Tagye,  formerly,  Uptown  Theatre, 
where  he  was  chief  of  service,  has  been 
promoted.  He  takes  Harry  Etying’s  place 
as  assistant,  Germantown. 

Andy  Schectner,  assistant  manager,  Colney, 
recently  announced  his  engagement  to 
Jerry  Sabar. 

Harold  Davis,  popular  studio  manager, 
WDAS,  is  the  m.c.  Wednesday  evenings 
at  the  Earle. 

Harold  Brayson,  student  manager,  Earle,  has 
been  practicing  up  on  his  boxing  at  the 
Warner  Club.  Maxie  Baer  had  better  look 
out  for  his  laurels. 

Phil  Mannes,  Grange,  has  been  going  around 
to  all  the  exchanges  trying  to  get  prints 
of  the  pictures  that  have  been  successes 
in  the  past. 


MID-JERSEY 


Steve  Bodine  is  managing  the  New  Highland 
Theatre,  May  I  4.  The  Audubon,  N. 
J.  theatre  opened  after  being  remodelled 
and  renovated.  Many  exchangemen  and 
other  film  folk  were  invited. 

Colonial  Theatre,  Beach  Haven,  Harry  Col- 
mer  800-seat  house,  has  had  new  RCA 
High  Fidelity  sound  installed. 

National,  Wilmington,  Sold 

National  Theatre,  colored,  Wilmington,  for 
years  the  property  of  Samuel  G.  Elbert  and 
wife,  has  been  sold  on  the  auction  block  for 
$21  100,  after  an  unusual  bidding  spurt  which 
ran  up  to  $27,510  before  all  bids  were  with¬ 
drawn  and  bidding  was  started  over  again. 


RADIO  STARS.  Shots  from  “Star  of  Midnight”  and  “Strangers  All”  are  current  in  the 
Radio  starworld. 


THE  PHILADELPHIA  EXHIBITOR 


Mayl5'35 


29 


FLAGS  AND  BANNERS 


It 

Theatre  Marquee  Valances 

E 

Wall  Banners 

N 

Net  and 

Road  Banners 

T 

Attractive  Colors — Sewed  or  Painted 

A 

Letters — Featuring 

All  Shows. 

Burgees — Pennants— 

-Decorations 

L 

Above  Also  Sold  Outright. 

Order  Direct  From 

NATIONAL  FLAG  &  BANNER  CO. 

251-253  N.  13th  St. 

Philadelphia,  Pa. 

HEATING  and  VENTILATING 


DINKY.  Jackie  Cooper,  Mary  Astor  and  Roger  Pryor  are  in  the  Warner  production. 


Heard  In 


w 


ILMINGTON 


Shirley  Pragg 
Arrives 


G.  Earle  Finney,  manager,  Savoy,  Warner 
house,  seems  pretty  sure  of  a  steady  job 
this  summer,  at  least  if  plans  for  exten¬ 
sive  painting  and  improvements  for  the 
theatre  are  indications.  Finney  tells  me 
that  the  front  is  to  be  repainted,  with  new 
glass  frames  installed,  all  ordered  by  Dis¬ 
trict  manager  Callow. 

Leon  Benham,  Queen  manager,  has  had  three 
amateur  nights  with  the  bakery,  WDEL 
hook-up  and  all  drew  rousing  crowds. 

John  Smith,  Aldine,  was  busy  working  out 
some  promotion  stunts  for  "Bride  of 
Frankenstein." 

Morty  Levine,  Opera  House,  has  left  the  hos¬ 
pital  and  was  expected  back  on  the  job 
this  week, 

Merritt  Pragg  is  the  proud  father  of  another 
youngster,  a  girl  this  time,  named  Shirley. 

Warner  Club  party  scheduled  for  the  Stanley 
ballroom,  Chester,  May  I  2,  has  been 
pushed  up  to  19. 

Ben  Schindler,  manager,  Avenue,  tells  me 
he  has  been  asked  by  ERP1  lawyers  to  hold 
himself  in  readiness  to  be  called  as  a 
witness. 

Roscoe  Drissel,  Loew’s  Parkway,  had  his  at¬ 
traction  sign  over  the  marquee  fixed  up 
mighty  attractively  for  the  "Cardinal 
Richelieu”  film.  He  also  gave  out  several 
hundred  quill  pens  to  all  the  ministers  of 
the  city. 

Charley  Emory,  Queen  porter,  was  in  the 
Wilmington  General  Hospital  for  a  minor 
operation.  Previous  month,  a  stork  visited 
the  family. 

Old  fashioned  box  frames  of  the  card  board 
era  have  about  disappeared  from  Market 
Street  theatres. 

Ping  Pong  installed  as  recreation  in  the 
Queen  for  employees  by  Leon  Benham  is 
growing  popular.  Benham  is  said  to  have 
made  something  of  a  record  in  the  game 
in  Philadelphia  and  has  succeeded  in  stir¬ 
ring  up  interest.  Jimmy  Kearney,  ace. 


Film  Daily  Tourney 

The  “Film  Daily”  has  decided  to  hold 
its  golf  tourney  at  Progress  Country 
Club,  Purchase,  N.  Y.,  June  12. 

Details  are  now  being  worked  out. 


Wilmington  Warner  athletes,  and  Edman 
Devenney,  assistant,  Aldine,  are  showing 
skill. 

Bayard  Barnes,  Aldine  office  man,  gives  man¬ 
ager  Finney  a  mighty  efficient  lift  with  his 
books  and  correspondence. 

Lew  Black,  manager,  Aldine,  had  a  couple  of 
goofey  mirrors  of  the  amusement  park 
variety  in  his  lobby  with  the  crack:  "If 
you  think  this  is  funny,  see  "Love  in 
Bloom." 

Joe  DeFiore,  Park  manager,  running  for 
city  council,  finds  he  has  a  preacher  to 
defeat,  Rev.  George  L.  Cooke. 

William  Adams  has  left  the  Aldine  for  a  job 
at  Loew’s  theatre,  Richmond.  Johnny 
Craig  is  doing  night  duty  now  at  the 
Aldine,  while  Alfred  Kitselman  is  on  fol 
the  matinee. 

Ben  Seligman,  Strand,  has  added  some  color¬ 
ful  lamps  to  his  lobby. 

Ben  Schindler,  Avenue,  has  just  received  air 
cooling  equipment. 

Ridgely,  Md.,  Theatre,  owned  and  operated 
for  the  last  year  by  E.  L.  Moore,  has  been 
sold  to  Marsh  Gollner,  Lynchburg,  Va., 
who  has  already  assumed  management. 
Moore  has  returned  to  his  home  in  Georgia 
because  of  his  health. 


On  Renewal  Contracts 

Secretary  George  P.  Aarons,  MPTO, 
has  sent  out  letters  to  members  oppos¬ 
ing  any  automatic  renewal  clauses  in 
contracts,  whether  they  be  for  newsreels, 
short  subjects,  trailers,  etc.  Exhibitors 
are  advised  to  give  notice  not  to  re¬ 
new  in  order  to  protect  themselves  and 
leave  them  free  to  negotiate  new  con¬ 
tracts. 


G  MEN.  James  Cagney,  Robert  Armstrong,  Margaret  Lindsay  are  seen  in  the  Warner 
production. 


INTERIOR  DECORATORS 


Theatrical 

Decorating 

OUR  SPECIALTY 
Phone 

Rlttenhouse  7828 
2315  Walnut  St. 
Philadelphia 


rAIRNANB)€-TFK»CO 

ftliltATRL 


1310  SPRUCE 

DC  hi  4  900 

^  1  ■ 

“■  rfcN.  I3yy 

J.  SEIDMAN  : 

1.  MANOFF 

:  D.  BRODSKY 

Paramount  Qecorating  (Jo.,  |nc. 

STAGE  SETTINGS  :  DRAPERIES 

CARPETS  :  PAINTING  AND  DECORATING 

311  North  13th  Street  Philadelphia,  Pa. 


LIGHTING  FIXTURES 


VOIGT 


MEW 

DECORATIVE  LIGHTING 

FOR  YOUR  THEATRE 

DRINKING  FOUNTAINS  DIRECTION  SIGNS 


I2™6r Montqomery  Ave.  Phila.Pfl. 


MARQUEES  AND  SIGNS 


CcC.  6L€CTRIC  SIGI1  CO 

Jov  1 1 33 •  50”’ a?  loug  isumd  cuy  n.y. 

BUILD6RS  OF  neons  ELECTRIC 


esTimfliesa  sketches  CHeeRFuuy  Given ° 


PLASTERING 

FRANK  DE  GIUSEPPE  CO. 

Plain  and  Ornamental  Plaster 

Grills — Caps — Brackets — Cornish 
Scagliola — Ventilation  Grills 
Theatre  W'ork  Our  Specialty 

818-20  North  48th  St.  Philadelphia 


30 


Mayl5'35 


THE  PHILADELPHIA  EXHIBITOR 


_ POLISH _ 

ACE-HI  POLISHES 

"The  perfect  Polishes  for  Metal  Work 
and  Furniture — Used  In  All  Theatres." 

B.  &  S.  MFG.  CO.  Philadelphia 


PREMIUMS 

DEPENDABLE  DELIVERIES! 

mean:  —  No  Wear  and 
Tear  on  Your  Nerves ! 

Quality  Premium  Di$t.,  Inc. 

HOME  OFFICE:  1305  Vine  St.,  PHILA. 


PRICE  PREMIUMS 


The  World's  Leading  Distri-  J 
hutors  of  Theatre  Premiums* 

Be  Convinced  . . .  Step  Into  Our  Showrooms  in : 


1239  Vine  Street,  Philadelphia 


STATIONERY 


jS^TIONAL.SlATIONERS 


Walnut  1760-1761 
Race  4911-4912 


1028  ARCH  STREET 
Philadelphia,  Pa. 


UNIFORMS 


Theatres  Recently  Outfitted 
with  AMERICAN'  f  iliform*  : 

APOLLO,  JUMBO,  FROLIC,  ATLANTIC 
THEATRES,  INC.,  CITIES  THEATRES,  INC., 
MAYFAIR,  COLONIAL,  BENSON 

AMERICAN  UNIFORM  CO. 

134  So.  11th  St.,  Phila.,  Pa. 

KIN.  1365  RACE  3685 


“SACO”  UNIFORMS 

Standout  for  Quality 

S.  ABRAHAMS  &  CO.,  INC. 

Juniper  &  Vine  Sts.,  Philadelphia 


SUPPLIES 


THEATRE  EQUIPMENT 


New 


Used  -  Rebuilt 


Projectors,  Screens, 
Soundheads,  Amplifiers, 
Chairs,  Portable  Projectors, 
Arc  Lamps,  Rectifiers 
and  Generators. 

at  i  iiw  kst  ii  vtks 


S.  O.  S.  CORP.,  1600  Broadway,  New  York 


S.O.S.  Buys  Equipment  at  Highest  Prices 


YORK 


Cleon  Miller,  Strand  manager,  entertained 
all  the  police  officers  of  the  city  and 
county,  at  a  special  preview  for  "G-Men,” 
arranged  through  the  co-operation  of 
Mayor  Harry  B.  Anstine,  York.  Mayor 
Anstine  was  so  interested  in  the  proposi¬ 
tion  of  having  all  the  city  policemen  at¬ 
tend  the  special  showing  that  he  asked 
that  it  be  held  at  a  time  when  he  himself 
could  attend. 

Glen  Theatre,  Glen  Rock,  B.  R.  Kapp,  is 
holding  weekly  amateur  nights. 

Wilbur  Raffensberger,  for  several  years  oper¬ 
ator  at  the  Strand,  has  left  Warner  Broth¬ 
ers,  and  is  now  conducting  his  own  the¬ 
atre  in  Emmittsburg,  Md. 

Sid  Poppay,  Rialto,  contacted  local  news 
dealers  when  "Transient  Lady”  played  his 
theatre.  For  "Death  Flies  East,”  Sid  cre¬ 
ated  an  aerial  atmosphere  by  placing  two 
airplane  propellers  and  model  airplanes  in 
the  lobby  in  advance  and  placing  the  same 
display  on  the  outside  when  the  picture 
was  showing. 

Cleon  D.  Miller,  manager,  Strand  Theatre,  is 
going  in  for  local  endorsements  of  his  big 
attractions  in  a  big  way.  He  staged  a 
special  preview  for  "Private  Worlds"  and 
invited  physicians  and  clergymen  and 
then  asked  the  most  prominent  among 
them  their  opinions  on  the  pictures.  He 
displayed  the  endorsements  in  the  writers’ 
own  handwriting  on  a  bulletin  board  in 
front  of  the  theatres.  For  “G-Men,”  Mil¬ 
ler  invited  city  officials  including  Mayor 
Harry  B.  Anstine.  and  the  entire  police 
department,  together  with  officers  from 
county  towns  and  men  working  out  of  the 
countv  sheriff’s  office,  to  a  special  preview 
and  did  the  same  thing,  heading  his  en¬ 
dorsements  with  one  by  the  mayor. 

Strand  prices  have  reverted  to  the  old  sched- 
u  le  of  40  cents  top  evenings. 

J.  W.  Richley,  York,  has  raised  the  evening 
kid  price  to  I  5  cents  after  5  o’clock. 

Abe  Halle  has  given  up  his  apartment  at  the 
Colonial  Hotel,  and  now  has  a  home  of  his 
own  in  an  exclusive  residential  section 
where  he  entertained  at  a  birthday  party. 

Paul  Rhodes,  assistant,  Capitol,  is  back  on 
the  job  after  a  two  weeks’  honeymoon  in 
Florida. 

Irving  Dunn,  Ritz,  hung  airplane  models  from 
the  marquee  for  ‘‘West  Point  of  the  Air.” 

Abe  Halle,  Capitol,  let  patrons  know  about 
the  opening  of  “Naughty  Marietta”  a  week 
before  the  picture  opened.  He  arranged 
to  have  the  hit  numbers  from  the  picture 
played  over  the  radio,  and  they  W“re  fre¬ 
quently  every  evening  in  one  of  the  most 
popular  rendezvous  in  the  city. 


THEATRE  EQUIPMENT 


"4 -STAR"  SERVICE/ 

★  Equipment  of  Known  Quality  Backed  by 
a  Guarantee  of  Satisfaction. 

★  Service  from  a  Local  Branch  by  Men  you 
Know  and  Trust. 

★  Priced  with  the  Benefit  of  the  Mass  Pur¬ 
chasing  Power  of  a  National  Organization. 

★  Guaranteed  by  all  of  the  National  Re¬ 
sources  of  a  National  Institution. 


National  Theatre  Supply  Company 


.H  ALL  ' 

I  -1  OAINCIPAL  CITII6  ) 

THERE’S  A 
STORE  NEAR  Ji 

)f  m$j3Tp  |j 

f  — AND  A 

MAN  YOU 

YOU —  KNOW 


Cleon  Miller  entertained  the  three  oldest 
mothers  in  the  city  and  county  Friday  be¬ 
fore  Mother’s  Day,  at  the  theatre  and 
through  the  courtesy  of  local  merchants 
gave  each  a  valuable  prize. 

Amateur  contests  at  the  Strand  will  be  con¬ 
tinued  under  the  same  sponsorship,  both 
the  theatre  and  the  sponsor  being  well  sat¬ 
isfied  with  the  results  of  the  programs, 
which  have  been  broadcast. 


“Com*  to  Town” 

Mae  West  should  come  back  to  her 
“I’m  No  Angel”  grosses  in  “Goin’  To 
Town,”  which  is  undoubtedly  the  best 
created  Mae  West  vehicle  from  Para¬ 
mount. 

Supported  by  some  good  male  names 
Paul  Cavanaugh,  Monroe  Owsley,  Ivan 
Lebedeff,  Tito  Coral,  with  the  best 
assortment  of  West  wisecracks  yet, 
“Goin’  To  Town”  deserves  heavy  sell¬ 
ing,  should  show  excellent  results  at 
the  box  office. 

Paramount’s  production  is  aces,  with 
the  entire  picture  handled  in  good  taste. 

All  accounts  playing  the  show  should 
be  satisfied. 

J.  E. 


LET  ’EM  HAVE  IT.  UA’s  Reliance  contribution  to  the  current  cycle  boasts  Bruce  Cabot, 
Richard  Arlen,  Virginia  Bruce  and  others. 


(TsfO  But  every  day’s  a  busy  day  at  National  Screen  Service  ...  we  daren’t  get 
tired  .  .  .  more  than  9,000  theatres  all  over  the  country  depend  on  our  trailers  to 
help  sell  their  show  .  .  . 

We  must  be  alert .  . .  we’ve  a  big  job  to  do  .  .  .  and  our  700  employees  . .  . 
all  wide-awake  ...  all  working  together  .  .  .  make  trailers  a  business  and  right 
service  a  habit .  .  . 

<r*o  It’s  the  zip  in  the  service  behind  those  "full-of-vitality”  seat-selling  trailers 

that  have  made  May  15 T3 5  pg.  31 


NATIONAL  SCREEN  SERVICE 


32 


THE  PHILADELPHIA  EXHIBITOR 


THE  SHORTS  PARADE 


One  reelers  .  .  .  Two  reelers 
.  .  .  Three  reelers  .  .  .  Classi¬ 
fied  alphabetically. 


TWO-REEL 


Comedy 

GROOMS  IN  GLOOM.  Fox-Educational — Coronet  Come¬ 
dies.  19m.  Tom  Howard,  George  Shelton.  The  two 
boys  begin  as  painters,  get  fired.  George  has  romantic 
inclinations,  wants  Tom  to  square  things  with  the 
girl’s  father.  Tom  gets  the  wrong  father,  gets  in  a 
jam  himself.  Eventually,  the  real  father  turns  out  to 
be  the  man  both  threw  out  of  a  bar-room.  The 
windup  is  fast  with  both  grooms  to  be  making  a 
getaway.  This  is  an  improvement  on  “Ear  for  Music" 
and  will  please  Howard  fans.  FAIR. 

OKAY  TOOTS.  Metro — Charley  Chase.  17m.  Charley 
Chase,  who  hasn't  been  having  such  a  good  string  of 
comedies,  comes  back  in  this  one,  about  a  fellow  who 
thinks  his  wife  has  it  easy  while  he  is  at  the  office. 
A  dream  has  them  switch  jobs,  with  Charlie  acting, 
talking  like  the  voice.  There  are  plenty  of  laughs  in 
this  sequence.  GOOD. 


TARS  AND  STRIPES.  Educational — Star  Personality. 

20m.  Buster  Keaton  is  here;  his  pantomime  good; 
his  dumbness  laughable.  Story  deals  with  Buster  as 
sailor  at  naval  training  station.  Hopelessly  inept, 
he  finally  makes  good.  Good  family  stuff.  SATISFY¬ 
ING. 


TEACHER'S  BEAU.  Metro — Our  Gang.  19m.  The  gang 
thinks  it  is  going  to  lose  its  teacher  when  she  an¬ 
nounces  her  marriage,  tries  to  frame  teacher  so  that 
the  groom-to-be  will  be  scared,  is  caught  in  its  own 
trap.  Up  to  the  gang  standard.  VERY  GOOD. 

UNCIVIL  WARRIORS.  Columbia.  19m.  The  Three 
Stooges  appear  in  this.  The  plot  is  dumber  than 
usual,  but  mass  audiences  will  like  doings  of  these 
comics.  Civil  War  locale — the  Stooges  are  spies  for 
the  North.  SATISFYING. 


Color  Musical 


GYPSY  NIGHT.  Metro — Musical  Revue.  19m.  Begin¬ 
ning  with  a  gypsy  camp,  the  plot  shows  two  gypsy 
boys  who  are  always  getting  into  mischief.  After 
they  visit  the  doll  maker  and  doll  mender  they  take 
two  dolls,  un-noticed,  have  a  bad  dream  in  which  the 
dolls  take  revenge  on  them.  Interspersed  are  gypsy 
songs,  shots  of  singers,  dancers,  etc.,  but  the  whole 
lags  and  has  little  pace.  For  those  who  like  gypsy 
music,  this  may  do.  but  lack  of  pace  handicaps  it. 
Animation  of  clay  models  and  a  dance  fantasy  may 
help.  NICE  ATTEMPT. 


WHAT,  NO  MEN?  Vitaphone — Broadway  Brevities.  21m. 
With  good  looking  chorines,  good  technicolor,  this 
musical  boasts  Wini  Shaw,  El  Brendel  and  Phil 
Regan.  A  flight  into  the  air  lands  the  two  men  at 
an  Indian  reservation  with  plenty  of  chances  for 
dances  and  song  number.  Comedy  is  weak  but  the 
technicolor,  attractive  costumes.  Regan’s  singing, 
Shaw's  number  should  insure  satisfaction.  FAIR. 


Musical 

TICKET  OR  LEAVE  IT.  Radio — Musicomedies.  21m. 

Ruth  Etting,  as  a  producer  looking  for  an  angel  for 
her  show,  meets  up  with  a  sweepstake  winner,  who, 
it  develops,  really  did  not  win.  There  are  some  good 
Berlin  songs  and  the  usual  Etting  delivery.  This  is 
a  fair  sample  of  the  series.  ENTERTAINING. 


ONE-REEL 


Color  Cartoon 

OLD  MOTHER  HUBBARD.  Celebrity — ComiColor.  7m. 
Good  color  and  fast  action  are  noted  in  this  one, 
with  the  story  winding  up  with  the  king,  dog  and 
Old  Mother  Hubbard  doing  a  dance  because  all  is 
well.  Short  has  a  nice  spirit  about  and  indicates 
improvement  in  this  series  until  it  ranks  very  high. 
GOOD. 


Color  Cartoon  (Commercial) 

KOOL  PENGUINS.  Audio  Production.  7m.  No  matter 
how  they  dress  it  up,  a  commercial  plug  is  still  a 
plug,  although  done  very  interestingly,  and  audiences 
may  be  resentful.  This  is  not  even  done  as  well  as 
some  of  the  others.  FAIR. 


Comedy 

SOME  BRIDGE  WORK.  Vitaphone — Pepper  Pot.  Easy 
Aces.  9m.  Mrs.  Ace,  losing  heavily  at  bridge,  stages 
a  comeback  at  a  time  when  she  was  supposed  to 
demonstrate  her  penchant  for  losing.  Easy  Aces  are 
at  their  best  here.  GOOD. 


Cartoon 


CHOOSE  YOUR  WEPPINS.  Paramount-Fleischer — Pop- 
eye.  7m.  This  is  up  to  standard,  which  means  it  is 
very  good.  Popeye  is  pawnbroker;  tough  guy  comes 
in  store;  there  is  trouble;  Popeye  and  Olive  Oyl  get 
worst  of  it  until  Popeye  eats  some  spinach.  GOOD. 

MICKEY'S  KANGAROO.  United  Artists-Disney.  8m. 
Up  to  standard  of  the  series  with  Mickey  getting 
some  kangaroos  as  a  gift.  After  Mickey  boxes  with 
a  big  one  and  Pluto  takes  over  the  little  ones,  they 
have  enough.  It  all  ends  pleasantly,  with  the  usual 
okay  Disney  gags  and  ideas.  OKAY. 


NO,  NO.  A  THOUSAND  TIMES  NO.  Paramount-Fleischer 

- Betty  Boop.  7m.  Just  about  what  one  might 

expect  from  the  title  with  the  villain,  hero,  and  hero¬ 
ine  (Betty)  all  present.  Up  to  Fleischer’s  usual  per¬ 
formance.  SATISFYING. 


PEACE  CONFERENCE.  Columbia — Krazy  Kat.  Mintz. 
7m.  Very  good  in  intelligent  way.  Satire  on  peace 
conferences;  good  music  and  rhyming.  PLEASANT. 

PEG  LEG  PETE  THE  PIRATE.  Fox-Educational — Terry 
Toons.  7m.  This  is  up  to  the  average  of  the  series 
with  the  pirates  chasing  the  mice.  A  few  gags  are 
better  than  average  but  the  whole  thing  doesn't  have 
much  originality.  SO-SO. 


THE  HIP-NUT-IST.  Paramount-Fleischer — Popeye.  Up 

to  the  average  Popeye,  and  just  about  what  one 
would  expect  from  the  title.  This  should  have  the 
kids  especially  intrigued.  FAIR. 


Sport 

ANIMAL  INTELLIGENCE.  Paramount — Rice  Sportlights. 
10m.  Grantland  Rice  rates  animal  intelligence  in  de¬ 
creasing  order;  chimpanzee,  orang-outang,  elephant, 
gorilla,  beaver,  horse,  sea  lion,  Kodiak  bear,  cat.  Ex¬ 
tremely  interesting,  it  is  one  of  the  best  of  a  good 
series.  FINE. 


TAMING  THE  WILD.  Fox-Educational — Treasure  Chest. 
An  animal  trainer  is  shown  with  bears,  foxes,  cats, 
dogs,  etc.,  even  pigeons,  with  foxes.  As  a  novelty 
of  this  kind,  it  should  please  all  audiences.  This  will 
fit  on  any  program.  A.  L.  Alexander  contributes 
the  dialogue.  FAIR. 


Color  Musical 

ITALIAN  CAPRICE.  First  Division — Musical  Mood.  8m. 
Beautiful  color,  three-color  Technicolor,  practically 
perfect — beautiful  music.  Scene:  Sienna,  Italy.  Action: 
traditional  horse  race  around  city’s  square.  Photog¬ 
raphy:  by  Robert  Bruce,  very  good.  EXCELLENT. 


• 

Official  Letter 
Service  to  the 

Mimeographing 
Multigraphing 
Public  Stenography 

Motion  Picture 
Industry 

Addressing  -  Folding 
Enclosing  -  Mailing 

Accurate  List 

Advertising 

of  all  Theatres 

Publicity 

and  Executives 

Printing 

GERALDINE  S.  PORTER 

Advertising  a 

nd  Letter  Service 

iiii‘27  Carpenter  Street 

Bell:  GRAnite  5927 

Musical 


FREDDY  MARTIN  AND  HIS  ORCHESTRA.  Vitaphone. 
— Melody  Masters.  10m.  Freddy  Martin  and  band  in¬ 
cludes  a  musical  voyage  to  distant  ports,  with  enter¬ 
tainment  by  the  natives.  Satisfactory  in  its  class. 
AVERAGE. 


IS  MY  FACE  BLACK?  Paramount — Headliners.  10m. 
Molasses  and  January  go  on  the  air  to  create  headaches 
to  stimulate  sales  of  headache  remedy,  but  the  boys 
are  too  good  and  headaches  disappear.  Faced  with 
ruin,  the  sponsor  goes  back  to  the  original  hillbillys 
who  bring  the  headaches  back.  FAIR. 

LIFE  OF  THE  PARTY.  Fox-Educational — Song  Hit. 
Thelma  Sheron,  Pope  Sisters,  Six  Mountain  Melodeers, 
Cabin  Kids,  Jean  Cleveland,  Walter  Fenner.  10m. 
Temperamental  grand  opera  star  is  late  in  arriving 
at  a  ritzy  social  affair.  Host  fills  in  with  improvised 
talent,  including  three  colored  maids,  hill  billies  and 
the  Cabin  Kids.  Latter  score  heavily.  The  male  opera 
star  goes  off  in  a  huff  after  an  argument  with  accom¬ 
paniment.  FAIR. 


Color  Novelty 

POPULAR  SCIENCE.  Paramount — Varieties  No.  22.  A 
new  note  in  the  Paramount  series,  this  one  deserves 
the  attention  of  all  exhibitors.  In  natural  colors,  it 
includes  several  clips,  one  pertaining  to  blind  flying, 
another  to  making  of  wire.  Not  only  is  the  color 
good  but  the  handling  of  all  material  makes  for  bet¬ 
ter  than  average  interest.  Different  from  the  rest 
of  the  series,  this  one  deserves  successors  and  could 
very  well  stand  on  its  own,  if  more  like  it  are  avail¬ 
able.  EXCELLENT. 


Novelty 

LAUGHING  WITH  MEDBURY  IN  THE  OLD  DAYS. 
Columbia — Medbury.  10m.  America  of  25  years  ago 
is  shown  with  big  hats,  bustles,  bathing  suits, 
women’s  parades,  etc.  Medbury,  of  course,  has  his  usual 
sidelights.  FAIR. 


LITTLE  PEOPLE.  Metro — Oddities.  11m.  Chic  Sale. 

This  time,  Chic  Sale  is  a  woodsman  trapper  who 
loves  animals.  He  shows  a  trap-setting  boy  what  the 
wild  animals  really  are  and  converts  him.  Result 
has  the  boy  with  a  finer  understanding  of  the  forest 
creatures.  Sale  walks  through  without  difficulty. 
FAIR. 


MANHATTAN  RHYTHM.  Paramount — Varieties.  10m. 
Shots  of  New  York  from  a  new  angle,  with  appro¬ 
priate  music  and  a  novelty  that  better  type  houses 
can  bally.  One  of  these  comes  along  every  few 
months  and  deserves  better  than  passing  attention. 
GOOD. 


PATHE  TOPICS  No.  4.  Radio.  10m.  Pot  pourri, 
featuring  scenes  of  Danish  storks,  fascist  state  as 
exemplified  by  the  world’s  social  organization  in  the 
ant  world,  Carson  Robinson  and  his  Buckaroos  in 
cowboy  song.  A  novelty,  this  should  please  every¬ 
where.  GOOD. 


SCREEN  SNAPSHOTS.  No.  8.  7m.  “Seeing  Hollywood 

with  Harriet  Parsons" — and  the  occasion  this  time  is 
a  Screen  Guild  dinner,  with  very  many  known  faces 
appearing.  SATISFYING. 


VAUDEVILLE  REEL  No.  4.  Vitaphone — Pepper  Pot. 
10m.  Vaudeville  reel  includes  a  Chinese  troupe, 
Blossom  Seeley  and  Bennie  Fields,  Pat  Rooney  and 
Pat,  Jr.,  and  the  Runaway  Four.  Where  vaudeville 
doesn't  play  this  will  more  than  fill  the  bill.  OKAY. 


Color  Travel 


COLORFUL  GUATEMALA.  Metro-Fitzpatrick.  9m.  One 
of  the  very  best  of  the  subjects  o(f  this  series,  with 
some  fine  scenes  and  interesting  narrative.  Color  of 
the  Guatemala  buildings,  the  sky,  the  Indians,  natives, 
countryside  all  contribute  to  a  better  than  average 
subject  of  its  kind.  Music  is  ideal  as  well.  GOOD. 


Travel 


JAMAICA.  Radio — Vagabond  Adventure.  10m.  Kings¬ 
ton,  Jamaica,  folk  are  shown,  with  their  different 
activities  and  industries.  Alois  Havrilla  supplies  the 
comments  in  an  interesting  fashion.  EDUCATIONAL. 


THE  PHILADELPHIA  EXHIBITOR 


33 


6-POINT  REVIEWS 


Who  made  it  .  .  .  Who’s  in  it  .  .  .  How 
good  it  is  .  .  .  Classified  for  adult  or  family 
trade  .  .  .  What  it  is  all  about  .  .  .  Length. 


FOX 

M 

CHESTERFIELD 

METRO 

Black  Sheep  ( - ) 


Family 
Comedy  Drama 
78m. 


Circumstantial 

Evidence  (3067) 


Family 
Mystery  Drama 
67m. 


Edmund  Lowe,  Claire  Trevor,  Tom  Brown,  Eugene 
Pallette,  Adrienne  Ames,  Herbert  Mundin,  Ford  Sterling. 

Breaking  away  from  pictures  which  usually 
co-team  him  with  Victor  McLaglen,  Jack  Holt, 
player  Edmund  Lowe  is  now  emerging  as  an 
able  actor,  suited  to  both  comedy,  dramatic 
moments.  “Black  Sheep  sees  him  a  gambler 
who  finds  the  youth  being  misled  aboard  ship 
is  his  own  son,  extriciates  him  from  a  jam,  has 
still  time  for  light  romance  on  the  side.  Able 
direction,  good  lines  help  make  a  familiar 
yarn  seem  bright,  breezy.  As  an  interesting 
programmer,  “Black  Sheep”  fills  the  bill. 

Estimate:  Okay  program. 


Chic  Chandler,  Shirley  Grey,  Arthur  Vinton,  Claude 
King,  Dorothy  Revier,  Lee  Moran,  Edward  Keane. 

Familiar  idea  for  a  movie  story  is  that  based 
on  circumstantial  evidence.  In  this  version,  a 
reporter  arranges  with  a  friend  for  his  phony- 
death  by  circumstantial  evidence,  disappear,  re¬ 
appear  when  things  black.  Project  works  out  as 
intended  except  that  the  actual  death  occurs, 
the  reporter  gets  in  a  jam.  Death  in  the  elec¬ 
tric  chair  faces  him  until  the  actual  murderer 
confesses,  frees  the  falsely  accused  hero.  Mov¬ 
ing  swiftly,  holding  interest  all  the  way,  “Cir¬ 
cumstantial  Evidence”  should  satisfy  mass  audi¬ 
ences. 

Estimate:  Holds  interest. 


Family 

Our  Little  Girl  (539)  Comedy  Drama 

65m. 

Shirley  Temple,  Rosemary  Ames,  Joel  McCrea,  Poodles 
Hanneford,  Lyle  Talbot,  Erin  O'Brien-IVIoore,  J.  Farrell 
MacDonald,  Leonard  Carey. 

Because  Shirley  Temple’s  magic  presence  is 
still  strong  box  office,  because  Fox  picture 
makers  have  seen  fit  to  include  seme  good  sup¬ 
porting  names,  “Our  Little  Girl"  will  surmount 
any  story  nonoriginality,  provide  excellent  re¬ 
turns  at  any  box  office.  As  a  little  girl,  whose 
parents  approach  the  divorce  mart,  Miss  Temple 
turns  in  another  competent  performance,  saves 
the  day  when  she  runs  away,  brings  the  father, 
mother  together.  Father  Joel  McCrea,  as  a 
doctor  who  has  a  misunderstanding  with  wife 
Rosemary  Ames,  is  competent;  Miss  Ames 
adequate.  Good  bits  are  turned  in  by  Lyle  Tal¬ 
bot,  Erin  O’Brien-Moore.  After  it  is  all  over, 
the  sole  drawing  card,  and  a  good  one,  will  be 
Miss  Temple. 

Estimate:  No  trouble  anywhere. 


FIRST  NATIONAL 


Family 
Comedy  Drama 
64m. 

Lois  Wilson,  Crane  Wilbur,  Shirley  Grey,  Luis  Alberni, 
Andre  De  Segurola,  Robert  Fraser,  Ronnie  Cosbey,  Paul 
Ellis. 

Because  one-time  big  name  Lois  Wilson  can 
still  give  a  convincing  performance,  because 
veteran  actor-playwright  Crane  Wilbur  still 
plays  well,  because  Luis  Alberni's  major  com¬ 
pany  associations  will  be  remembered,  because 
mother  love  triumphs,  “Public  Opinion’  should 
prove  pleasing  for  neighborhood  audiences  de¬ 
spite  the  title,  despite  the  star  name  lack.  Hero¬ 
ine-opera  singer  Lois  Wilson,  husband  reach  the 
divorce  stage,  manage  to  get  together  again 
beside  their  sick  son’s  bedside,  prove  that  love 
can  triumph  even  over  petty  jealousies,  mis¬ 
understandings,  another  woman. 

Estimate:  For  neighborhoods. 


UNITED  ARTISTS 


Call  of  the  Wild 


Family 

Melodrama 

89m. 


Family 

Age  of  Indiscretion  (550)  Drama 

3  90m. 

Paul  Lukas,  Helen  Vinson,  David  Jack  Holt,  May 
Robson,  Madge  Evans,  Ralph  Forbes,  Catherine  Doucet, 
Stuart  Casey,  Minor  Watson,  Beryl  Mercer,  Adrian 
Morris,  George  Irving. 

Patrons  who  remember  young  David  Jack 
Holt’s  good  work  for  Paramount,  who  are 
interested  in  a  father  s  fight  to  keep  his  son 
from  a  greedy  wife,  grasping  grandmother,  who 
are  attracted  by  movie  handling  of  the  divorce 
problem  will  be  "Age  of  Indiscretion’s”  best  ad¬ 
vertisers.  Taking  a  familiar  story  of  father 
and  son  love,  divorce,  fight  for  child’s  reten¬ 
tion,  court  room  scene,  Metro  has  produced  a 
satisfying  programmer,  handicapped  for  mar¬ 
quee.  attention.  For  neighborhoods,  “Age  of 
Indiscretion”  may  find  best  interest,  but  for  big 
de  luxers  the  show  is  not  too  strong. 

Estimate:  Satisfying  program. 


Family 
Mystery  Drama 
70m. 

Robert  Taylor,  Jean  Parker,  Jean  Hersholt,  Ted  Healy, 
Una  Merkel,  Nat  Pendleton,  Donald  Cook,  Mary  Doran, 
Mischa  Auer,  Ray  Hatton,  Ward  Bond,  Richard  Tucker, 
Tommy  Dugan. 

With  an  able  cast,  “Murder  in  the  Fleet"  al¬ 
most  makes  one  forget  its  mere  program  classi¬ 
fication,  indicates  big  possibilities  for  bally¬ 
hoo.  Thanks  to  improving  leading  man  Taylor, 
heroine  Parker,  good  comedy,  Edward  Sedge- 
wick  direction,  “Murder  in  the  Fleet”  should 
not  find  it  difficult  to  please  audiences  any¬ 
where.  Whether  the  show  has  enough  marquee 
strength  to  attract  big  audiences  is  question¬ 
able.  Exhibitors,  however,  can  be  assured  that 
the  show  has  plenty  angles,  whether  they  be 
that  of  mystery,  secret  invention,  love,  comedy, 
naval  or  otherwise,  to  guarantee  audiences  good 
entertainment. 

Estimate:  Program. 


Oil  for  the  Family 

Lamps  of  China  (867)  loem* 

Pat  O’Brien,  Josephine  Hutchinson,  Jean  Muir,  Lyle 
Talbot,  John  Eldredge,  Arthur  Byron,  Ronnie  Cosbey, 
Henry  O’Neill,  Donald  Crisp,  Willie  Fung,  Christian  Rub, 
Edward  McWade,  William  Davidson. 

Taking  a  noteworthy  novel,  Warner  Brothers 
have  developed  an  impressive,  painstakingly 
made  picture.  Carefully  cast,  produced  as  a 
truly  important  offering,  “Oil  for  the  Lamps 
of  China”  triumphs  in  intent,  emerges  handi¬ 
capped  by  a  lengthy  story.  Topnotch  per¬ 
formances  by  Pat  O’Brien,  Josephine  Hutchin¬ 
son,  Jean  Muir,  others,  help  carry  along  a  tale 
that  offered  extreme  difficulties  in  adapting. 
That  the  struggles  of  young  motherhood  in 
China,  that  the  hero's  loyalty  to  his  company, 
that  other  incidents  offer  tremendous  selling 
opportunities  are  apparent,  but  that  the  book’s 
appeal  will  have  to  be  a  main  selling  point 
is  even  more  so. 

Estimate:  Creditable  production. 


Clark  Gable,  Loretta  Young,  Jack  Oakie,  Reginald 
Owen,  Frank  Conroy,  Katherine  DeMille,  Sidney  Toler, 
James  Burke,  Charles  Stevens,  Herman  Bing. 

Though  the  late  Jack  London  might  not 
recognize  the  story,  though  there  is  no  fashion 
display  for  the  women,  exhibitors  will  find  that 
Clark  Gable,  Loretta  Young,  Jack  Oakie  will 
be  enough  guarantee  for  “Call  of  the  Wild" 
doing  satisfactorily.  First  with  “Cardinal  Rich¬ 
elieu,”  then  with  “Les  Miserables,”  now  with 
“Call  of  the  Wild,’  crafty  film-maker  Darryl 
Zanuck  has  developed  a  triple  box  office  threat, 
should  find  that  his  latest  achievement  will  be 
well  up  front  when  the  returns  are  in.  I  Prospec- 
tors  Gable,  Oakie  find  heroine  Loretta  Young, 
take  her  along,  intend  to  jump  her  claim.  As 
expected,  love  enters,  changes  the  setup,  a 
heavy  appears,  gives  reason  for  dramatic, 
action  punches.  While  appeal  of  hero  Gable 
for  heroine  Young  will  be  no  novelty,  the  fact 
that  the  two  do  not  marry  at  the  last  reel’s 
conclusion  will. 

Estimate:  Good. 


The  Flame  Within  (509)  Drama 

73m. 

Ann  Harding,  Herbert  Marshall,  Maureen  O'Sullivan, 
Henry  Stephenson,  George  Hassell,  Louis  Hayward,  Mar¬ 
garet  Seddon. 

Director-producer  Edmund  Goulding  usually 
takes  adult  material,  movieizes  into  absorbing, 
intelligent  movie  stuff,  best  for  adults,  better 
class  houses.  “The  Flame  Within”  has  for  its 
best-selling  points  an  intriguing  story,  slipping 
star  Ann  Harding,  capable  players  Maureen 
G  Sullivan,  Herbert  Marshall,  Henry  Stephen¬ 
son,  will  do  its  best  business  in  the  better  houses. 
As  the  woman  doctor  who  cures  two  patients, 
with  a  psycho-analytic,  psychiatric,  sanitarium 
background,  “The  Flame  Within”  is  drama  for 
thinkers,  not  the  type  picture  mass  audiences 
usually  go  for. 

Estimate:  Well  done. 


34 


THE  PHILADELPHIA  EXHIBITOR 


COLUMBIA 


Men  of  the  Hour 


(5032) 


Family 
Action  Drama 
61m. 


Richard  Cromwell,  Wallace  Ford,  Jack  LaRue,  Billie 
Seward,  Wesley  Barry,  Charles  Wilson,  Pat  O'Malley. 

Only  occasionally  glorified  in  films  has  been 
the  newsreel  cameraman.  His  brother  reporter 


has  appeared  on  countless  occasions,  generally 
with  little  credit  to  himself.  “Men  of  the  Hour" 
is  a  weak,  decidedly  average  program  pic¬ 
ture  about  newsreel  cameramen  that  some¬ 
how  manages  to  retain  a  few  thrills.  Between 
cameramen  Cromwell,  Ford  there  is  a  rivalry, 
for  standing,  for  a  girl.  Barely  making  the  61m. 
mark  in  length,  “Men  of  the  Hour”  belongs 
with  double  feature  bills,  dish  nights.  Lacking 
name  strength,  it  has  little  that  will  cause 
patrons  to  enthuse. 


Estimate:  So-so  program. 


UNIVERSAL 


Family 

Alias  Mary  Dow  (8011)  Drama 

65m. 

Sally  Ellers,  Ray  Milland,  Henry  O'Neill,  Clarence 
Muse,  Katherine  Alexander,  Lola  Lane,  Chic  Chandler. 

Made  for  the  neighborhood  trade  is  this  tale 
of  a  waitress  who  poses  as  a  long  lost  daughter, 
serves  in  bringing  back  to  health  the  woman 
who  becomes  a  mother  to  her.  Love  enters  as 
well  as  some  blackmailers,  but  before  the  65 
minutes  depart,  everything  has  been  straight¬ 
ened  out,  all  is  well.  Handicapped  for  marquee 
attention,  but  containing  a  good  performance 
by  hero  Ray  Milland,  “Alias  Mary  Dow”  is 
mass  entertainment. 


Estimate:  So-so  program. 


Chinatown  Squad  Family 

Mystery  Drama 
66m. 

Lyle  Talbot,  Hugh  O'Connell,  Valerie  Hobson,  Andy 
Devine,  Clay  Clement,  Bradley  Page,  Arthur  Hoyt,  E. 
A.  Warren,  Leslie  Fenton. 

Special  meat  for  some  houses  is  any  picture 
with  Chinatown  title.  The  “Chinatown  Squad” 
has  been  made  for  program  classification,  it 
offers  big  selling  possibilities,  might  do  better 
than  average  program.  Hero  Talbot  saves 
heroine  Llobson  from  being  involved  when  a 
mysterious  murder  occurs,  helps  solve  the 
mystery,  find  the  guilty  man  amidst  the  China¬ 
town  background.  Because  it  keeps  moving, 
because  it  has  plenty  interest,  “Chinatown 
Squad”  rates  attention. 

Estimate:  Okay  program. 


Werewolf  of  London  Adult 

Melodrama 
(oUlD;  80m. 

Henry  Hull,  Warner  Oland,  Valerie  Hobson,  Clark 
Williams,  Lester  Matthews,  Charlotte  Granville,  Spring 
Byington,  J.  M.  Kerrigan. 

Aside  from  the  fact  that  it  is  being  released 
too  closely  on  “Bride  of  Frankenstein’s”  heels, 
“Werewolf  of  London”  is  satisfactory  horror 
drama,  built  to  the  best  thriller  standards.  Sci¬ 
entists  Hull,  Oland  are  affected  by  werewolfry. 
A  blossom  would  rid  both  of  the  curse.  Before 
scientist  Hull  is  ultimately  shot  down  by  Scot¬ 
land  Yard,  he  had  murdered  several  women,  has 
not  refrained  from  attempting  to  kill  his  own 
wife.  Not  for  children,  “Werewolf  of  Lon¬ 
don”  belongs  in  the  front  horror  rank,  gives 
characterman  Hull  opportunity  to  sport  a  make¬ 
up  that  should  provide  many  a  nightmare  for 
tender  folk. 

Estimate:  Okay  horror  stuff. 


PARAMOUNT 


Once  in  a  „  family 

Blue  Moon  (3425)  Co""dv  LT 

Jimmy  Savo,  Whitey  Bourne,  Nikita  Balieff,  Cecilia 
Loftus,  Hans  Steinke,  Sandor  Szabo,  Edwina  Armstrong. 

Paramount’s  co-producers  Hecht  and  Mac- 
Arthur  are  able  enough  to  turn  out  good  pic¬ 
tures,  yet  persist  in  striking  into  new  paths, 
produce  features  that  get  critical  attention,  yet 
seem  lacking  in  popular  box  office  angles.  “Once 
In  a  Blue  Moon”  is  a  question  as  to  intent, 
purpose,  might  be  ballyhooed  as  a  different 
show,  remains  handicapped  in  names,  appeal. 
That  comedian  Savo  is  talented,  has  genius 
flashes,  can’t  be  denied,  but  in  this  Russian 
background  story,  with  Savo  the  clown  who 
saves  aristocrats,  falls  in  love  with  the  daugh¬ 
ter,  winds  up  with  a  pathos-filled  ending,  he 
seems  wasted.  To  sell  such  a  picture,  exhibi¬ 
tors  will  have  to  try  novel  angles,  though  in 
class  neighborhoods,  Savo,  Hecht-MacArthur 
combination  may  draw. 

Estimate:  Problem. 


MASCOT -GOLD  MEDAL 


The  Headline  Woman  Melodrama 

78m. 

Heather  Angel,  Jack  LaRue,  Roger  Pryor,  Ford  Ster¬ 
ling,  Conway  Tearle,  Franklin  Pangborn,  Morgan  Wallace, 
Jack  Mulhall,  Theodore  von  Eltz,  Wheeler  Oakman. 

Mascot  s  Nat  Levine  has  outdone  himself  in 
“The  Headline  Woman.”  Not  only  does  it 
rank  in  the  top  Mascot  notch,  but  it  outshines 
many  program  offerings  from  other  studios. 
Taking  a  story  of  a  newsman  who  tries  to  pro¬ 
tect  his  boss’  daughter  from  being  discovered 
when  she  is  linked  with  a  racket  murder,  Mas¬ 
cot  has  a  picture  that  will  satisfy  everywhere, 
has  been  supervised  with  that  keen  Levine  eye. 
For  marquee  attentidn,  hero  Pryor,  heroine 
Angel,  capable  actors  LaRue,  Sterling,  Tearle, 
others  more  than  click.  Moving  briskly,  aided 
by  an  okay  script.  “The  Headline  Woman”  will 
bring  credit  to  Mascot,  will  help  prove  once 
again  that  it  belongs  in  the  top  notch  when  it 
comes  to  turning  out  independently  made  pic¬ 
tures. 

Estimate:  Decidedly  okay. 


STATE  RIGHTS 


Family 

Roaring  Roads  Comedy  Drama 

58m. 

David  Sharp,  Mickey  Daniels,  Gertrude  Messinger, 
Jack  Mulhall,  Mary  Kornman. 

Exhibitors  who  wonder  what  becomes  of  Our 
Gang  graduates  will  find  a  pleasant  surprise  in 
“Roaring  Roads.”  With  a  cast  that  consists  of 
junior  lights,  Our  Gang  graduates,  veteran 
Jack  Mulhall,  “Roaring  Roads,”  is  juvenile  fare, 
not  strong  enough  to  stand  on  its  own,  but  pleas¬ 
ant  entertainment.  The  hero  is  pampered,  runs 
away  from  home,  winds  up  as  the  auto  race 
winner.  Audiences  will  be  pleased,  though 
show  is  short  on  marquee  strength,  real  story 
material. 

Estimate:  Pleasant. 


Circus  Shadows  Comedy  Drama 

65m. 

Dorothy  Wilson,  Kane  Richmond,  Russell  Hopton, 
Dorothy  Revier,  John  Ince. 

\\  hen  the  heroine’s  circus-woman  mother 
dies,  the  former  leaves  school,  decides  to  enter 
the  sliowworld,  teams  up  with  a  fortune  teller, 
falls  in  love  with  a  wealthy  woman’s  nephew. 
When  the  latter  ascertains  that  the  fortune 
teller  is  trying  to  pull  something,  he  places  the 
blame  on  the  heroine,  leaves  her.  Back  to  the 
circus  goes  the  heroine,  fathered  by  two  friends, 
until  the  hero  learns  all,  rushes  back  for  for¬ 
giveness.  Independently  made,  mildly  interest¬ 
ing,  “Circus  Shadow”  should  be  pleasing  for 
neighborhood  audiences. 

Estimate:  Interesting  inde. 


Adult 
Drama 
54m. 

Peggy  Shannon,  Jack  Mulhall,  Mary  Carr,  Mona  Les¬ 
sing,  Edward  Woods,  Edward  Earle. 

Fatal  mistake  of  many  a  picture,  major  or 
inde,  is  script  writer’s  failure  to  make  heroine 
sympathetic.  “Fighting  Lady  ’  persists  in  show¬ 
ing  the  heroine’s  worst  side,  has  her  jump  from 
one  male  to  another  to  better  her  position, 
winds  up  by  showing  that  such  tactics  don’t 
pay.  Rating  less  attention  than  the  average 
independent,  “Fighting  Lady”  doesn't  click. 

Estimate:  Weak. 


Fighting  Lady 


The  Texas  Rambler  Western 

59m. 

Bill  Cody,  Earl  Hodgins,  Mildred  Rogers,  Catherine 
Cotter. 

Successful  in  his  first  two  Spectrum  westerns, 
athlete  Bill  Cody  again  finds  himself  in  familiar 
western  role,  should  uphold  the  reputation  he  is 
making.  With  plenty  fighting,  hard  riding,  care¬ 
less  bravery,  Bill  Cody  moves  through  a  rapid- 
fire  western,  outwits  the  usual  villains,  wins 
the  usual  heroine,  should  please  outdoor  patrons. 

Estimate:  Satisfying. 


MASTERPIECE 


Now  or  Never 


Family 
Action  Drama 
60m. 


Richard  Talmadge,  Janet  Chandler,  Robert  Walker. 
Eddie  Davis,  Otto  Metzett,  Tom  Ricketts,  Victor  Metz. 

Gaining  back  some  popularity  in  “The  Fight¬ 
ing  Pilot,”  “Now  or  Never”  again  presents 
Richard  Talmadge  as  dashing,  athletic  hero, 
contains  enough  fights,  scraps,  action  moments 
to  satisfy  action  lovers.  Never  lagging  for 
romance,  athlete  Talmadge  keeps  moving,  does 
win  the  gal,  should  provide  many  a  happy 
moment  for  thrill  followers. 


Estimate:  Action  all  the  way. 


Wagon  Trail  Western 

55m. 

Harry  Carey,  Ed  Norris,  Gertrude  Messinger,  Earl 
Dwyer,  Roger  William,  Chief  Thundercloud,  Chuck 
Morrison. 

When  western  talkies  made  their  appearance, 
one  time  silent  money  star  Barr y  Carey  ap¬ 
peared  in  only  a  few,  stayed  on  his  ranch.  En¬ 
couraged  to  change  his  mind,  western  hero 
Carey  returned,  now  comes  back  in  “Wagon 
Trail,”  story  of  a  sheriff,  suspected  son,  outlaw 
band,  eventual  apprehension  of  the  bad  crew. 
Involved  also  are  heroine,  hard  riding,  fights, 
etc.  Exhibitors  will  be  satisfied. 

Estimate:  Okay. 


THE  CHECK-UP 


The  best  reference  department  in  the  industry  .  .  . 
Concise  and  up-to-date  .  .  .  Placing  at  the  exhibitor’s 
fingertips  all  he  needs  to  know  about  each  picture. 


Included  are  production  number,  whether  adult  or 
family  appeal,  title,  type  of  picture,  cast,  estimate  as 
oarried  in  6-Pt.  Review,  running  time  and  when  reviewed. 
For  example:  508— A— EVELYN  PRENTICE— MD— 
Myma  Loy,  William  Powell,  Una  Merkel,  Isabel  Jewell, 
Cora  Sue  Collins,  Jack  Mulhall — All  Powell-Loy — 78m 
— Nov.  means  production  number  is  508,  story  is  of 
adult  appeal  rather  than  family,  title  is  Evelyn  Prentice, 
It  Is  a  melodrama  (MD),  cast  has  five  stars  and  featured 
k>ads,  estimate  called  It  All  Powell-Loy,  it  runs  78 
minutes  and  It  was  reviewed  In  November.  Pictures 


Published  Every  Issue 


KEY  TO  TYPE  OF  PICTURE 


AD — Action  Drama 
C — Comedy 
CD — Comedy  Drama 
COD — Costume  Drama 
CL — Classical  Drama 
D — Drama 
F — Farce 


MD — Melodrama 
MU— Musical 
MY— Mystery 
0 — Operetta 
RD — Realistic  Drama 
SP — Spectacle 
W — Western 


listed  are  playing  currently,  about  to  be  released  or  In 
production  stage.  As  new  information  is  gained,  it  will 
be  added.  This  department  will  appear  in  each  issue. 
Save  all  issues  to  keep  a  complete  file  for  as  new  data 
is  added,  old  will  be  discarded.  Read  the  review  first 
in  6-Point  Reviews  and  checkup  here  later.  If  there 
is  variance  in  running  time,  it  is  because  of  censor  con¬ 
ditions  or  later  cutting.  Check  with  your  exchange 
to  make  certain.  No  release  dates  are  included  as  theta 
vary  in  territories.  Keep  In  touch  with  Code  department 
in  this  issue  for  local  general  release  dates. 


Chesterfield-Invincible  First  National-Warners 


3067— F— CIRCUMSTANTIAL  EVIDENCE— MY— Chic  Chandler, 

Shirley  Grey,  Arthur  Vinton,  Claude  King,  Dorothy  Revier - 

Holds  interest — 67m. — 2-May. 

3073— F— A  SHOT  IN  THE  DARK— MY— Charles  Starrett,  Robert 
Warwick,  Marion  Shilling,  Edward  Van  Sloan — Okay — 68m. 
— 2 -March. 

3079—  F — SYMPHONY  OF  LIVING — CD— Evelyn  Brent,  A1 
Shean,  Charles  Judels,  John  Darrow,  Lester  Lee — Better  than 
average  inde — 87m. — 2-Feb. 

3081—  F - PUBLIC  OPINION— CD— Lois  Wilson,  Crane  Wilbur, 

Shirley  Grey,  Luis  Alberni,  Andre  De  Segurola,  Robert  Fraser, 

Ronnie  Cosbey,  Paul  Ellis - For  neighborhoods - 64m. — 2- 

May. 

3080—  DEATH  FROM  A  DISTANCE— Russell  Hopton,  Lola  Lane. 
— 67  m. 

— THE  GIRL  WHO  CAME  BACK — Shirley  Grey,  Sidney 
Blackmer,  Noel  Madison,  Ida  Darling,  Matthew  Betz,  Edward 
Martindel,  Maude  Truax. 

Columbia 

5014 — F — EIGHT  BELLS — MD — Ralph  Bellamy,  John  Buckler, 
Ann  Sothern — So-so  sea  story — 70m. — 2-April. 

5016 —  F — PARTY  WIRE — CD — Victor  Jory,  Jean  Arthur,  Helen 
Lowell,  Charles  Grapewin — Neighborhood — 67m. —  1-May. 

5017—  F— THE  UNWELCOME  STRANGER— CD— Jack  Holt, 

Mona  Barrie,  Ralph  Morgan,  Jackie  Searl,  Frankie  Darro - 

Satisfying — 64m. — 2- April. 

5020— F— I’LL  LOVE  YOU  ALWAYS— D— Nancy  Carroll,  George 
Murphy,  Ray  Walburn,  Arthur  Hohl,  Jean  Dixon,  Robert 
Allen,  Paul  Harvey — Program — 68m. —  1 -April. 

503  0 — -F — SWELL  HEAD— CD— Wallace  Ford,  Barbara  Kent, 
Mike  Donlin,  Sammy  Cohen,  Dickie  Moore — For  neighbor¬ 
hoods — 59m. —  1  -May. 

5032— F— MEN  OF  THE  HOUR— AD— Richard  Cromwell,  Wal¬ 
lace  Ford,  Jack  LaRue,  Billie  Seward — So-so  program - 61m. 

2-May. 

5034— F— IN  SPITE  OF  DANGER— AD— Wallace  Ford,  Marian 
Marsh,  Arthur  Hohl — So-so  program — 55m. —  1 -April. 

5206 —  F— FIGHTING  SHADOWS — W— Tim  McCoy,  Geneva 
Mitchell,  Robert  Allan,  Ward  Bond — Satisfactory  action — 57m. 
- 1  -May. 

5018—  AWAKENING  OF  JIM  BURKE— Jack  Holt,  Florence  Rice. 

5025 - AIR  HAWKS - Tala  Birell,  Wiley  Post,  Ralph  Bellamy,  Rob¬ 

ert  Middlemas. 

5207—  JUSTICE  OF  THE  RANGE — Tim  McCoy,  Billie  Seward. 

5208 - RANGE  WAR - Tim  McCoy,  Billie  Seward. 

- LOVE  ME  FOREVER - Grace  Moore,  Leo  Carrillo,  Michael 

Bartlett,  Robert  Allen,  Luis  Alberni. 

—THE  UNKNOWN  WOMAN— Richard  Cromwell,  Marian 
Marsh. 

- AFTER  THE  DANCE - Nancy  Carroll,  George  Murphy, 

Victor  Killian,  Robert  Middlemas,  Jack  LaRue,  Thelma  Todd. 

- TOGETHER  WE  LIVE - Steffi  Duna,  Ben  Lyon,  Noah  Beery, 

Willard  Mack,  Esther  Ralston,  Hobart  Bosworth. 

—SHE  MARRIED  HER  BOSS - Claudette  Colbert. 

— BLACK  ROOM  MYSTERY - Marian  Marsh,  Boris  Karoff. 

—A  FEATHER  IN  HER  HAT— Ruth  Chatterton. 

First  Division 

3051 - F - SUNSET  RANGE - W - Hoot  Gibson,  Mary  Doran, 

Jimmy  Eagles — Satisfactory — 55m. — 2-March. 

3059— F— THE  TONTO  KID— W— Rex  Bell,  Ruth  Mix,  Buzz 
Barton — Fast  moving — 58m. —  1-Jan. 

- RAINBOW’S  END - Hoot  Gibson,  Joan  Gale,  Oscar  Apfel, 

Warner  Richmond,  Ada  Ince. 


823  - F - A  NIGHT  AT  THE  RITZ - C - William  Gargan,  Patricia 

Ellis,  Allen  Jenkins,  Berton  Churchill,  Erik  Rhodes,  Dorothy 
Tree - Weak - 62m. - 2-March - (  W)  . 

824  - F - DINKY - Jackie  Cooper,  Roger  Pryor,  Mary  Astor, 

George  Ernest,  Jimmy  Butler - Neighborhood - 65m. —  I -May 

— (W) 

852 - A - BLACK  FURY — MD - Paul  Muni,  Karen  Morley,  Bar¬ 

ton  MacLane,  William  Gargan,  J.  Carrol  Naish,  Vince  Bar¬ 
nett — Topnotch — 97m. — 2- April — (FN). 

853— F— GO  INTO  YOUR  DANCE — MU — A1  Jolson,  Ruby 
Keeler,  Helen  Morgan,  Glenda  Farrell,  Patsy  Kelly,  Benny 
Rubin,  Joe  Cawthorn — Big  selling  opportunity — 97m. — 2- 
March— (FN). 

867 — F — OIL  FOR  THE  LAMPS  OF  CHINA— D — Pat  O’Brien, 
Josephine  Hutchinson,  Jean  Muir,  Lyle  Talbot,  John  Eldredge, 
Arthur  Byron — Creditable  production — 106m. — 2-May — 

(Cosmopolitan) 

870 - F - TRAVELING  SALESLADY - C - Joan  Blondell,  Glenda 

Farrell,  William  Gargan,  Hugh  Herbert,  Grant  Mitchell,  Ruth 
Donnelly — Attains  Warner  comedy  standard — 63m. — 2-March 

—  (FN). 

8  75 — F— MARY  JANE’S  PA — CD — Aline  MacMahon,  Guy  Kib- 
bee,  Tom  Brown,  Robert  McWade — Pleasant — 71m. —  1 -May 
— (FN). 

879 —  F— CASE  OF  THE  CURIOUS  BRIDE— MY— Warren  Wil¬ 
liam,  Margaret  Lindsay,  Allen  Jenkins,  Donald  Woods,  Claire 
Dodd — Standard  mystery — 80m. — 2-April — (FN)  . 

880 —  A — G-MEN — James  Cagney,  Margaret  Lindsay,  William 

Harrigan,  Barton  MacLane,  Russell  Hopton — Strong  in  big 
cities - 85  m. —  1  -May — (FN). 

804 - BROADWAY  GONDOLIER - Dick  Powell,  Joan  Blondell, 

Louise  Fazenda,  William  Gargan,  Ted  FioRito,  Four  Mills 
Brothers. 

808 — STRANDED - Kay  Francis,  George  Brent,  Florence  Fair, 

Mary  Forbes,  Patricia  Ellis — (W) 

8 1  5 - ALIBI  IKE - Joe  E.  Brown,  Olivia  De  Haviland,  William 

Gargan,  Roscoe  Karns,  Henry  O’Neill,  William  Frawley - (W). 

818— CRASHING  SOCIETY— June  Martel,  Guy  Kibbee,  Ross 
Alexander,  Edward  Everett  Horton,  Zasu  Pitts - (W). 

855 —  CAPTAIN  BLOOD — Robert  Donat,  Jean  Muir — (FN). 

856 —  IN  CALIENTE — Dolores  Del  Rio,  Pat  O'Brien,  Edward 
Everett  Horton,  De  Marcos — (FN). 

858— THE  GIRL  FROM  10TH  AVENUE— Bette  Davis,  lan  Hun¬ 
ter,  Katherine  Alexander,  John  Eldredge,  Colin  Clive,  Philip 
Reed— (FN). 

866 — THE  IRISH  IN  US — James  Cagney,  Pat  O’Brien. 

— PAGE  MISS  GLORY — Marion  Davies,  Dick  Powell,  Lyle 
Talbot,  Patsy  Kelly,  Frank  McHugh,  Berton  Churchill,  Mary 
Astor — (Cosmopolitan). 

—A  MIDSUMMER  NIGHT’S  DREAM— James  Cagney,  Dick 
Powell,  Joe  E.  Brown,  Jean  Muir,  Verree  Teasdale,  lan  Hunter, 
Hugh  Herbert,  Anita  Louise,  Victor  Jory,  Mickey  Rooney 

—  (W) 

- THE  GOOSE  AND  THE  GANDER - Kay  Francis,  George 

Brent,  Genevieve  Tobin,  John  Eldredge,  Claire  Dodd - (W) 

- BROADWAY  JOE - Joe  E.  Brown,  Ann  Dvorak,  Patricia 

Ellis,  William  Gargan. 

—WE’RE  IN  THE  MONEY— Joan  Blondell,  Glenda  Farrell, 
Hugh  Herbert. 

—NOT  ON  YOUR  LIFE— Warren  William,  Claire  Dodd,  Guy 
Kibbee,  William  Gargan,  Leon  Errol,  Mary  Treen. 

- FRONT  PAGE  WOMAN — Bette  Davis,  George  Brent. 

—LIVING  UP  TO  LIZZIE— Aline  MacMahon. 

- HAIRCUT - George  Brent,  Jean  Muir. 

- MONEY  MAN - Edward  Robinson,  Bette  Davis - (W). 

—DOCTOR  SOCRATES — Paul  Muni. 

—CASE  OF  THE  LUCKY  LEGS— Warren  William. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


THE  CHECKUP— 2-May-35 


An  EXHIBITOR  Service 


Fox 

528 — F— THE  DARING  YOUNG  MAN— CD— James  Dunn,  Mae 
Clarke,  Sidney  Toler,  Neil  Hamilton,  Warren  Hymer - So-so 

—  75m. —  I -May. 

535  - F - SPRING  TONIC - CD - Lew  Ayres,  Claire  Trevor,  Wal¬ 

ter  King,  Jack  Haley,  Zasu  Pitts — Weak — 5  7m. — 2-April. 

536  - F - IT’S  A  SMALL  WORLD - C - Spencer  Tracey,  Ray 

Walburn,  Wendy  Barrie,  Virginia  Sale,  Charles  Selion — Pleas¬ 
ant - 70m. - 2-April. 

538— F — THE  COWBOY  MILLIONAIRE— W— George  O’Brien, 

Maude  Allen,  Evalyn  Bostock,  Edgar  Kennedy - Look  it  over 

- 65m. - I  -May. 

540 F — LADIES  LOVE  DANGER-^-MY — Mona  Barrie,  Gilbert 

Roland,  Don  Cook,  Henry  Kolker,  Adrienne  Ames — -Fair - 

75m. - 1  -May. 

539 - F - OUR  LITTLE  GIRL - CD — Shirley  Temple,  Rosemary 

Ames,  Joel  McCrea,  Poodles  Hanneford,  Lyle  Talbot - No 

trouble  anywhere — 65m. - 2-May. 

542— F— DOUBTING  THOMAS— C— Will  Rogers,  Billie  Burke, 
Alison  Skipworth,  Gail  Patrick,  Andrew  Tombes,  Helen  Flint, 

Frank  Albertson,  Sterling  Halloway - High"  Rogers - 78m. - 

2-April. 

- F - BLACK  SHEEP - CD — Edmund  Lowe,  Claire  Trevor, 

Tom  Brown,  Eugene  Pallette,  Adrienne  Ames - Okay  program 

—  78m. - 2 -May. 

541— UNDER  THE  PAMPAS  MOON - Warner  Baxter,  Ketti 

Gallian,  Tito  Guizar,  Veloz  and  Yolanda,  John  Miljan. 

—THE  FARMER  TAKES  A  WIFE — J  anet  Gaynor,  Henry 
Fonda,  Slim  Summerville,  Jane  Withers,  Charles  Bickford, 
Roger  Imhof,  Andy  Devine. 

- WELCOME  HOME - Rosina  Lawrence,  James  Dunn,  Arline 

Judge,  Raymond  Walburn,  William  Frawley,  Charles  Selion, 
George  Meeker,  Charles  Ray,  James  Burke. 

- IN  OLD  KENTUCKY Will  Rogers,  Dorothy  Wilson, 

Charles  Selion,  Russell  Hardie,  Louise  Henry,  Alan  Dinehart, 
Bill  Robinson,  Charles  Richman,  Etienne  Girardot,  John  Ince. 

— DICE  WOMAN - Claire  Trevor,  James  Dunn,  Jane  Withers, 

Mitchell  and  Durant. 

—CHARLIE  CHAN  IN  EGYPT— Warner  Oland,  Pat  Paterson, 
Stepin  Fetchit,  Thomas  Beck,  Rita  Cansino. 

— ORCHIDS  TO  YOU — John  Boles,  Jean  Muir,  Harvey 
Stephens,  Charles  Butterworth,  Genevieve  Tobin. 

- CURLEY  TOP - Shirley  Temple,  Slim  Summerville,  El 

Brendel,  Rochelle  Hudson,  John  Boles,  Jane  Darwell. 

- REDHEADS  ON  PARADE - John  Boles,  Dixie  Lee,  Chic 

Sale,  Douglas  Dumbrille,  Alan  Dinehart,  Jane  Withers. 

- DANTE’S  INFERNO - Spencer  Tracey,  Claire  Trevor, 

Henry  B.  Walthall,  Alan  Dinehart. 

- ARGENTINA - Alice  Faye,  Gilbert  Roland,  Noah  Beery, 

Sterling  Halloway. 

—GINGER— Jane  Withers,  Jackie  Searl,  Walter  King,  Kather¬ 
ine  Alexander,  O.  P.  Heggie,  Tommy  Bupp. 

—STEAMBOAT  ’ROUND  THE  BEND — Anne  Shirley,  Will 

Rogers. 

—THE  DRESSMAKER — Tu  tta  Rolf,  Warner  Baxter,  Nydia 
Westman,  Leonid  Snegoff. 

- THE  LORD’S  REFEREE - Lew  Ayres,  Paul  Kelly. 

—WORK  OF  ART— Lew  Ayres. 

- THUNDER  IN  THE  NIGHT— Edmund  Lowe,  Karen  Morley. 

— HARDROCK  HARRIGAN— George  O’Brien. 

—BALL  OF  FIRE— Alice  Faye. 

- RAMONA - Gilbert  Roland. 

- PRIVATE  BEACH - Alice  Faye,  Jack  Haley. 

GB 

3415— F— THE  MAN  WHO  KNEW  TOO  MUCH— MD— Nova  Pil- 

beam,  Leslie  Banks,  Edna  Best,  Peter  Lorre - To  be  sold - 

74m. — 2 -March. 

3417— A— LOVES  OF  A  DICTATOR— (The  Dictator)— COD— 
Clive  Brook.  Madeleine  Carroll,  Emyln  Williams — Impressive 
- 85  m. - 2 -March. 

3412— THE  CAMELS  ARE  COMING— Jack  Hulbert. 

3414— MY  SONG  FOR  YOU - Jan  Kiepura. 

Liberty 

— THE  OLD  HOMESTEAD — Mary  Carlisle,  Lawrence  Gray, 
Dorothy  Lee,  Eddie  Nugent,  Willard  Robertson,  Fuzzy 
Knight,  Lillian  Miles. 

- DIZZY  DAMES - Marjorie  Rambeau,  Fuzzy  Knight,  Burton 

Churchill,  Florine  McKinney,  Inez  Courtney,  Kitty  Kelly. 

- BORN  TO  GAMBLE — Onslow  Stevens,  H.  B.  Warner,  Max¬ 
ine  Doyle,  Eric  Linden,  Lois  Wilson,  Ben  Alexander,  William 
Janney. 


Majestic 

— F — MUTINY  AHEAD — MD — Neil  Hamilton,  Kathleen 
Burke,  Noel  Francis,  Reginald  Barlow — Plenty  of  action — 
63m.— 2-Feb. 

—A— MOTIVE  FOR  REVENGE— MD— Don  Cook,  Irene 

Hervey,  Doris  Lloyd Strong  melodrama — 60m. 1 -April. 

—RECKLESS  ROADS — Judith  Allen. 

Mascot 

— F— BEHIND  THE  GREEN  LIGHTS - MD - Norman  Foster, 

Judith  Allen,  Sidney  Blackmer,  Purnell  Pratt — Packed  with 
action - 68m. - 2 -March. 

— F— ONE  FRIGHTENED  NIGHT— MY— Mary  Carlisle,  Regis 
Toomey,  Arthur  Hohl,  Wally  Ford,  Charles  Grapewin,  Lucien 
Littlefield — Spooky — 66m. 

— F— THE  HEADLINE  WOMAN — MD— Heather  Angel,  Jack 
LaRue,  Roger  Pryor,  Ford  Sterling,  Conway  Tearle - Decid¬ 
edly  okay — 78m. - 2-May. 

—LADIES  LOVE  EXCITEMENT - Norman  Foster,  Evalyn 

Knapp,  Irene  Franklin,  Purnell  Pratt,  Syd  Saylor,  Jason 
Robards,  Stanley  Blystone,  Gilbert  Emery,  Emma  Dunn. 

Metro 

418 — F — RECKLESS - MD - William  Powell,  Jean  Harlow,  Fran- 

chot  Tone,  May  Robson,  Ted  Healy,  Henry  Stephenson,  Rosa¬ 
lind  Russell -  Big — 95  m. — 2-April. 

501 — F — MARK  OF  THE  VAMPIRE — MD — Lionel  Barrymore, 
Elizabeth  Allen,  Bela  Lugosi,  Donald  Meek — Satisfactory 
thriller — 84m. —  1  -April. 

509— A— THE  FLAME  WITHIN— D— Ann  Harding,  Herbert 

Marshall,  Maureen  O’Sullivan,  Henry  Stephenson - Well  done 

—  73  m. — 2 -May. 

5  10— F— MURDER  IN  THE  FLEET— MY— Robert  Taylor,  Jean 
Parker,  Jean  Hersholt,  Ted  Healy,  Una  Merkel,  Nat  Pendle¬ 
ton - Program - 70m. - 2-May. 

53  7— F - NAUGHTY  MARIETTA— MU— Jeanette  MacDonald, 

Nelson  Eddy,  Frank  Morgan,  Elsa  Lanchester,  Douglas  Dum- 
u.-iUe,  Joe  Cawthorn — Big — 80m. —  1 -March. 

5  46— F— THE  CASINO  MURDER  CASE - MY— Paul  Lukas,  Don¬ 

ald  Cook,  Rosalind  Russell,  Eric  Blore,  Ted  Healy,  Alison 
Skipworth,  Louise  Fazenda — Okay — 79m. —  I -March. 

548— F— BABY  FACE  HARRINGTON - C— Charles  Butterworth, 

Una  Merkel,  Nat  Pendleton,  Harvey  Stephens,  Eugene  Pallette, 
Ruth  Selwyn,  Robert  Livingston — Plenty  of  laughs — 60m. —  I- 
April. 

549 - F— ONE  NEW  YORK  NIGHT - CD - Franchot  Tone,  Con¬ 

rad  Nagel,  Una  Merkel,  Charles  Starrett — Fair — 79m. —  1- 
April. 

550— F— AGE  OF  INDISCRETION— D - Paul  Lukas,  Helen  Vin¬ 

son,  David  Jack  Holt,  May  Robson,  Madge  Evans,  Ralph 

Forbes —  Satisfying  program - 90m. - 2 -May. 

55  1 - F - VAGABOND  LADY — CD - Robert  Young,  Evelyn  Ven¬ 
able,  Forrester  Harvey,  Frank  Craven - Good  program - 78m. 

— 2-April. 

409 - NO  MORE  LADIES - Joan  Crawford,  Robert  Montgomery, 

Franchot  Tone,  Charles  Ruggles,  Edna  May  Oliver,  Reginald 
Denny,  Gail  Patrick,  Frank  Dawson,  Fred  Kohler. 

502 - PUBLIC  HERO  No.  1 - Chester  Morris,  Jean  Arthur,  Arthur 

Byron,  Joseph  Spurin-Calleia,  Lionel  Barrymore. 

- ANNA  KARENINA - Greta  Garbo,  Fredric  March,  Basil 

Rathbone,  Maureen  O’Sullivan,  Freddie  Bartholomew,  May 
Robson,  Cora  Sue  Collins,  Buster  Phelps. 

—BROADWAY  MELODY  OF  1936 - Eleanor  Powell,  Jack 

Benny,  Robert  Taylor,  Buddy  and  Vilma  Ebsen,  Frances  Lang¬ 
ford,  Shirley  Ross. 

—MASQUERADE— Will  iam  Powell,  Luise  Rainer,  Mady  Chris¬ 
tians,  Virginia  Bruce,  Frank  Morgan,  Henry  Travers,  Regin¬ 
ald  Owen. 

— CHINA  SEAS - Jean  Harlow,  Clark  Gable,  Wallace  Beery, 

Dudley  Digges,  Rosalind  Russell,  Edward  Brophy. 

- FAR  OFF  HILLS - Constance  Collier,  Maureen  O’Sullivan, 

Una  Merkel,  Charles  Butterworth,  Franchot  Tone. 

- MUTINY  ON  THE  BOUNTY - Clark  Gable,  Franchot  Tone, 

Charles  Laughton. 

—AMERICANS  CAN  SING  TOO— Jeanette  MacDonald,  Nel¬ 
son  Eddy. 

— TARZAN  AND  THE  VAMPIRES— Johnny  Weismuller, 
Maureen  O’Sullivan. 

— MANHATTAN  MADNESS — Ma  ureen  O’Sullivan,  Lewis 
Stone. 

- CALM  YOURSELF - Robert  Young,  Betty  Furness,  Nat 

Pendleton. 

- MAD  LOVE - Peter  Lorre,  Frances  Drake,  lan  Wolfe,  Ted 

Healy,  Edward  Brophy,  Colin  Clive. 

—AFTER  THE  THIN  MAN— William  Powell,  Myrna  Loy. 
—HERE  COMES  THE  BAND— Ted  Lewis,  Pinky  Tomlin. 
—BONNIE  SCOTLAND— Laurel  and  Hardy. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 

36. 


An  EXHIBITOR  Service 


THE  CHECKUP— 2-May-35 


Monogram 

3013 — F — THE  HOOSIER  SCHOOLMASTER — CD — Norman 

Foster,  Charlotte  Henry,  Dorothy  Libaire,  Tommy  Bupp,  Fred 
Kohler,  Jr. — Nicely  done — 75m. — 2-April. 

3025 — F— THE  MYSTERY  MAN - CD — Robert  Armstrong,  Max¬ 

ine  Doyle,  Henry  Kolker,  Leroy  Mason — Okay — 67m. — 2-Feb. 
3036 — F — RAINBOW  VALLEY — W — John  Wayne,  Lucille  Brown, 
George  Hayes — Typical — 52m. — 2 -March. 

3002 — KEEPER  OF  THE  BEES - Neil  Hamilton,  Betty  Furness,  Gigi 

Parrish,  Emma  Dunn. 

3004 — THE  HEALER — Ralph  Bellamy,  Karen  Morley,  Judith  Allen, 
Mickey  Rooney,  J.  Farrell  MacDonald. 

3016 - HONEYMOON  LIMITED - Neil  Hamilton,  Irene  Hervey, 

Lloyd  Hughes,  Helen  Costello,  Sylvia  Steamer,  Gertrude  Astor, 
Henry  Kohler. 

3019 - RECKLESS  ROMEOS - Robert  Armstrong,  William  Cagney. 

3033 - THE  DESERT  TRAIL - John  Wayne,  Mary  Kornman,  Paul 

Fix,  Lafe  McKee. 

3035 - THE  DAWN  RIDER - John  Wayne,  Marion  Burns,  Yakima 

Canutt. 

3038 - PARADISE  CANYON — John  Wayne,  Marion  Burns. 

Paramounl 

3425 — F — ONCE  IN  A  BLUE  MOON — CD — Jimmy  Savo,  Whitney 

Bourne,  Cecilia  Parker,  Cecilia  Loftus - Problem - 74m. - 2- 

May. 

3432 — F — CAR  99 — AD — Fred  Mac  Murray,  Sir  Guy  Standing, 
Ann  Sheridan — Satisfactory — 74m. — 2-Feb. 

3435 - A — PRIVATE  WORLDS - D - Claudette  Colbert,  Charles 

Boyer,  Joan  Bennett,  Joel  McCrea,  Helen  Vinson - Standout - 

82m. — 2-March. 

3437 - A - THE  SCOUNDREL - D - Noel  Coward,  Julie  Haydon, 

Martha  Sleeper,  Rosita  Moreno - To  be  sold - 74m. - 1 -May. 

3438 —  F - HOLD  'EM  YALE - CD — Patricia  Ellis,  Cesar  Romero. 

Larry  Crabbe,  William  Frawley,  Warren  Hymer - Sell  Runyon 

- 65m. - 1  -April. 

3439—  A— FOUR  HOURS  TO  KILL - MD— Richard  Barthelmess, 

Joe  Morrison,  Helen  Mack,  Ray  Milland,  Gertrude  Michael, 
Dorothy  Tree,  Roscoe  Karns - Okay  meller - 76m. - 2-April. 

3440—  F— STOLEN  HARMONY— CD - George  Raft,  Grace  Brad¬ 
ley,  Ben  Bernie  and  lads,  Lloyd  Nolan - Satisfactory - 81m. — 

2-April. 

3441—  A— THE  DEVIL  IS  A  WOMAN— D— Marlene  Dietrich. 
Lionel  Atwill,  Edward  Everett  Horton,  Cesar  Romero,  Alison 
Skipworth — Spotty — 92m. —  I  -March. 

3442 - F — COIN’  T,0  TOWN - CD - Mae  West,  Marjorie  Gateson, 

Paul  Cavanaugh,  Ivan  Lebedeff,  Tito  Coral — All  Mae — 74m. 
—  1  -May. 

3443 —  F — PEOPLE  WILL  TALK— C— Mary  Boland,  Charles 

Ruggles,  Leila  Hyams,  Dean  Jagger - Usual  Boland-Ruggles - 

69  m. - 2-April. 

3425 — ONCE  IN  A  BLUE  MOON — CD — Jimmy  Savo,  Whitney 
Bourne,  Cecilia  Loftus,  Michael  Dalmatoff. 

3444 —  THE  GLASS  KEY— George  Raft,  Rosalind  Russell,  Ed  Ar¬ 
nold,  Charles  Richman,  Guinn  Williams,  Ray  Milland,  Dean 
Jagger. 

—BIG  BROADCAST  OF  1935— J  ack  Oakie,  Burns  and  Allen, 
Lydia  Roberti,  Bing  Crosby,  C.  Henry  Gordon,  Wendy  Barrie, 
Henry  Wadsworth,  Lou  Clayton,  Eddie  Jackson,  Bill  Robin¬ 
son,  Amos  and  Andy,  Ethel  Merman,  Jessica  Dragonette,  Car¬ 
los  Gardel,  Mary  Boland,  Charlie  Ruggles,  Guy  Standing,  Ger¬ 
trude  Michael,  David  Holt,  Benny  Baker. 

- COLLEGE  SCANDAL - Kent  Taylor,  Arline  Judge,  Wendy 

Barrie,  William  Frawley,  Benny  Baker,  Joyce  Compton, 
Johnny  Downs,  Douglas  Blackley,  Mary  Nash,  William  Bene¬ 
dict. 

—EVERYTHING  HAPPENS  AT  ONCE— W.  C.  Fields,  Mary 
Brian,  Gertrude  W.  Hoffman,  Grady  Sutton,  Walter  Brennan, 
Lew  Kelly. 

— THE  CRUSADES— Henry  Wilcoxon,  Loretta  Young,  Ian 
Keith  Pedro  de  Cordoba,  Joseph  Schildkraut,  Hobart  Bos- 
worth.  William  Farnum,  Katherine  DeMille. 

—MORNING,  NOON  AND  NIGHT— Sylvia  Sidney,  Herbert 
Marshall,  Gertrude  Michael. 

- THE  MILKY  WAY - Harold  Lloyd,  Adolphe  Menjou,  Roscoe 

Karns,  Edward  Everett  Horton. 

—ANNAPOLIS  FAREWELL— Sir  Guy  Standing,  Fred  Mae- 
Murray. 

— PARIS  IN  SPRING — Mary  Ellis,  Tullio  Carminati,  Ida  Lupino, 
Lynne  Overmann. 

- COLLEGE  EDUCATION - Joe  Penner,  Jack  Oakie,  Fred 

MacMurray. 

- NEW  DIVORCE - Gary  Cooper,  Carole  Lombard,  Tullio 

Carmanati. 


- MEN  WITHOUT  NAMES - Fred  MacMurray,  Madge  Evans, 

Lynne  Overman. 

- ACCENT  ON  YOUTH - Sylvia  Sidney,  Philip  Reed,  Herbert 

Marshall. 

—TWO  FOR  TONIGHT— B  ing  Crosby,  Joan  Bennett,  Mary 
Boland. 

- EVERY  NIGHT  AT  EIGHT— Alice  Faye,  George  Raft, 

Frances  Langford,  Patsy  Kelly. 

— THE  LAST  OUTPOST - Claude  Rains,  Guy  Standing,  Cary 

Grant,  Ray  Milland,  Gertrude  Michael. 

- SHANGHAI - Charles  Boyer,  Loretta  Young,  Fred  Keating. 

Keye  Luke,  Gregory  Gaye,  Libby  Taylor,  Charles  Grapewin. 

- PETER  IBBETSON - Gary  Cooper,  Ann  Harding,  John  Hal- 

liday,  Ida  Lupino. 

- SO  RED  THE  ROSE - Margaret  Sullavan,  Pauline  Lord, 

Randolph  Scott. 

- ROSE  OF  THE  RANCHO - John  Boles,  Gladys  Swarthout, 

Willie  Howard,  Herb  Williams. 

- 18  MINUTES - John  Loder,  Benita  Hume,  Katherine  Ser- 

gava,  Richard  Bennett,  Gregory  Ratoff,  Hugh  Wakefield. 

— THE  VIRGINIA  JUDGE — Walter  C.  Kelly. 

- THE  OLD  TIMER - Fred  Stone,  Charles  Boyer. 

—LULU  WAS  A  LADY— Mae  West. 

— CARMEN — Gladys  Swarthout. 

—IMPERFECT  HUSBAND - Charles  Ruggles,  Mary  Boland. 

— APRIL  IN  PARIS - Carole  Lombard. 

— GIVE  US  THIS  NIGHT — Sylvia  Sidney,  Sir  Guy  Standing. 

— THE  PLOT  THICKENS - Burns  and  Allen. 

— DRUMBEATS - Joe  Morrison,  Margo. 

—THE  COUNT  OF  LUXEMBOURG — Carl  B  risson,  Mary  Ellis. 

Radio 

52  5 - F - A  DOG  OF  FLANDERS - CD - Frankie  Thomas,  O.  P. 

Heggie,  Helen  Parris — Deserves  support — 75m. —  1 -March. 

526 — F - LADDIE— CD — John  Beal,  Gloria  Stuart,  Charlotte 

Henry,  Dorothy  Peterson,  Virginia  Weidler — Good — 85m. — 
2-March. 

52  7 - A - THE  PEOPLE’S  ENEMY - Preston  Foster,  Melvyn  Doug¬ 

las,  William  Collier,  Jr.,  Roscoe  Ates — New  cycle  stuff - 70m. 

— 2-April. 

528—  F— CHASING  YESTERDAY— CD— Anne  Shirley,  O.  P. 
Heggie,  Helen  Westley,  Elizabeth  Patterson,  John  Qualen 
— Enjoyable — 80m. —  1  -April. 

529—  F— STAR  OF  MIDNIGHT— CD— William  Powell,  Ginger 

Rogers,  Paul  Kelly,  Gene  Lockhart — Topnotch - 92m. - 2- 

April. 

530 - A - VILLAGE  TALE - D - Kay  Johnson,  Randolph  Scott, 

Arthur  Hohl So-so — T84m. 1 -May. 

53  I— F— STRANGERS  ALL— CD— May  Robson,  Florine  McKin¬ 

ney,  Preston  Foster,  William  Bakewell - Neighborhood - 71m. 

—  I  -April. 

532— A— THE  INFORMER— MD— Victor  MacLaglen,  Heather 
Angel,  Preston  Foster,  Margot  Grahame,  Wally  Ford — See  it 
—  1  -May. 

533 - BREAK  OF  HEARTS - Katherine  Hepburn,  John  Beal, 

Charles  Boyer,  Inez  Courtney,  Sam  Hardy,  Jean  Hersholt.' 

— BECKY  SHARP — Miriam  Hopkins,  Mrs.  Leslie  Carter,  Alan 
Mowbray,  G.  P.  Huntley,  Jr.,  Charles  Coleman,  Nigel  Bruce, 
Billie  Burke,  Doris  Lloyd. 

—HOORAY  FOR  LOVE— Ann  S  othern,  Gene  Raymond,  Pert 
Kelton,  Maria  Gamberelli,  Bill  Robinson,  Thurston  Hall,  Vir¬ 
ginia  Reid.  Lionel  Stander. 

— THE  RETURN  OF  PETER  GRIMM —  Lionel  Barrymore, 
Helen  Mack,  Donald  Meek,  Edward  Ellis,  Allen  Vincent, 
George  Breakston. 

- THE  ARIZONIAN - Richard  Dix,  Margot  Grahame,  Preston 

Foster,  Louis  Calhern. 

- OLD  MAN  RHYTHM - Buddy  Rogers,  John  Beal,  Betty 

Grable,  Gene  Lockhart,  Dave  Chasen,  Erik  Rhodes. 

— TOP  HAT — Fred  Astaire,  Ginger  Rogers,  Helen  Broderick, 
Erik  Rhodes,  Eric  Blore. 

- SHE - Helen  Mack,  Helen  Gahagan,  Randolph  Scott,  Nigel 

Bruce,  Sam  Hinds,  Noble  Johnson. 

— THE  NITWITS - Wheeler  and  Woolsey,  Betty  Grable, 

Etienne  Girardot,  Sleep  ’n’  Eat. 

- JALNA - Peggy  Wood,  C.  Aubrey  Smith,  Nigel  Bruce,  Halli- 

well  Hobbes,  Ian  Hunter,  Trent  Durkin. 

— LEANDER  CLICKS— James  Gleason. 

—MARY  OF  SCOTLAND— Katharine  Hepburn. 

- SHOOTING  STAR - Barbara  Stanwyck. 

— U.  S.  GRANT— Walter  Abel. 

- ALICE  ADAMS - Katharine  Hepburn. 

- FRECKLES — Anne  Shirlev. 

- LAST  DAYS  OF  POMPEII - Preston  Foster,  Louis  Calhern. 

—THE  GAY  DECEPTION— Francis  Lederer,  Frances  Dee. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


THE  CHECKUP— 2-May-35 


An  EXHIBITOR  Service 


Republic 

- FORBIDDEN  HEAVEN - Charles  Farrell,  Charlotte  Henry. 

- WESTWARD  HO— John  Wayne. 

United  Artist* 

— F — FOLIES  BERGERE — MU — Maurice  Chavelier,  Ann  Soth- 
ern,  Merle  Oberon,  Eric  Blore,  Walter  Byron — Ace  to  Sell — 
82m. —  I  -March. 

— A — THE  WEDDING  NIGHT — D — Gary  Cooper,  Ralph  Bell¬ 
amy,  Anna  Sten,  Helen  Vinson — Impressive - 84m. —  1 -March. 

— F — CARDINAL  RICHELIEU — COD — George  Arliss,  Maur¬ 
een  O'Sullivan,  Edward  Arnold,  Cesar  Romero,  Douglas  Dum- 
brille,  Halliwell  Hobbes,  Katharine  Alexander — Impressive — 
90m. —  1-April. 

— F — LES  MISERABLES — COD — Charles  Laughton,  Fredric 
March,  Sir  Cedric  Hardwicke,  Frances  Drake,  Rochelle  Hud¬ 
son,  John  Beal — Big,  impressive — 105m. — 2 -April. 

— F — BREWSTER’S  MILLIONS - MU— Jack  Buchanan,  Lily 

Damita,  Nancy  O’Neil — Sell  the  idea — 78m. — 2- April. 

— F - CALL  OF  THE  WILD— MD— Clark  Gable,  Loretta 

Young,  Jack  Oakie,  Reginald  Owen - Good - 89m. - 2-May. 

— PRODUCTION  No.  5 — Charles  Chaplin,  Paulette  Goddard, 
Carter  De  Haven,  Henry  Bergman. 

— LET  ’EM  HAVE  IT — Richard  Arlen,  Virginia  Bruce,  Alice 
Brady,  Bruce  Cabot,  Eric  Linden,  Joyce  Compton. 

- THE  DARK  ANGEL - Fredric  March,  Herbert  Marshall, 

Merle  Oberon. 

—THE  MAN  WHO  BROKE  THE  BANK  AT  MONTE  CARLO 

— Ronald  Colman. 

— HURDY  GURDY — Eddie  Cantor,  Nick  Parke,  Borah  Minne- 
vitch. 

—CONGO  RAID — Leslie  Banks,  Paul  Robeson,  Nina  Mae 
McKinney. 

— BARBARY  COAST — Miriam  Hopkins. 

— DIAMOND  HORSESHOE — Lawrence  Tibbett. 

—SING,  GOVERNOR,  SING— Paul  Whiteman. 

— LORNA  DOONE — Merle  Oberon. 

Universal 

8009— F— THE  BRIDE  OF  FRANKENSTEIN— MD— Boris  Karloff, 
Valerie  Hobson,  Colin  Clive,  Elsa  Lanchester,  Una  O’Connor, 
E.  E.  Clive,  O.  P.  Heggie — Ace  shiver  show — 89m. — 2-April. 

8011 - F - ALIAS  MARY  DOW - CD— Sally  Eilers,  Ray  Milland, 

Henry  O’Neill,  Clarence  Muse,  Katherine  Alexander - So-so 

program — 67  m. — 2 -May. 

8012 — F — MR.  DYNAMITE — MD — Edmund  Lowe,  Jean  Dixon, 
Robert  Gleckler,  Esther  Ralston,  Victor  Varconi — Fair — 69m. 
— 2 -April. 

8013 - F - PRINCESS  O’HARA - CD - Chester  Morris,  Jean  Par¬ 

ker,  Leon  Errol,  Henry  Armetta — Satisfying — 81m. —  I -April. 
8014— F— CHINATOWN  SQUAD— MY— Lyle  Talbot,  Hugh 

O’Connell,  Valerie  Hobson,  Andy  Devine - Okay  program - 

65  m. — 2 -May. 

80  1  5— A - WEREWOLF  OF  LONDON - MD - Henry  Hull,  Warner 

Oland,  Valerie  Hobson,  Clark  Williams,  Lester  Matthews - 

Okay  horror  stuff — 80m. — 2-May. 

8032 — A— A  NOTORIOUS  GENTLEMAN — MD — Charles  Bick¬ 
ford,  Helen  Vinson,  Sidney  Blackmer — Above  average — 75m. 
—  1-Feb. 

8084— F - STONE  OF  SILVER  CREEK— W— Buck  Jones,  Niles 

Welch,  Marion  Shilling — Okay — 60m. — 2-April. 

8001 SHOWBOAT — Irene  Dunne. 

8002 — SUTTER’S  GOLD. 

8016 - THE  RAVEN — Lester  Matthews,  Irene  Ware,  Boris  Karloff, 

Bela  Lugosi. 

8026 - SING  ME  A  LOVE  SONG - Ricardo  Cortez,  Dorothy  Page. 

8034 - MOM - Alice  Brady,  Douglass  Montgomery,  June  Clay- 

worth,  Hedda  Hopper,  Lumsden  Hare,  Anita  Louise. 

8085 - BORDER  BRIGANDS - Buck  Jones,  Lona  Andre,  Fred 

Kohler. 

- DIAMOND  JIM - Edward  Arnold,,  Jean  Arthur,  Binnie 

Barnes,  Cesar  Romero,  Hugh  O’Connell,  George  Sidney,  Eric 
Blore,  Henry  Kolker,  Robert  McWade. 

- TIME  OUT  OF  MIND - Margaret  Sullavan,  Frank  Lawton, 

Jane  Wyatt. 

—UNCONSCIOUS— Hugh  O’Connell,  lean  Dixon. 

— THE  GREAT  IMPERSONATION— Edmund  Lowe. 

- ROARING  WEST - (Serial! - Buck  Jones,  Muriel  Evans. 

- MURDER  ON  42ND  STREET - Edmund  Lowe,  Jean  Dixon. 

Miscellaneous 

- F - CIRCLE  OF  DEATH - W - Monte  Montana,  Yakima 

Canutt,  John  Ince,  Standing  Bear,  Princess  Ah-Tee-Ha — Satis¬ 
factory — 59m. —  1-May. 


— F - CIRCUS  SHADOWS— D— Dorothy  Wilson,  Kane  Rich¬ 
mond,  Russell  Hopton,  Dorothy  Revier,  John  lnce - Interest¬ 
ing  inde - 65m. - 2-May. 

— F - ROARING  ROADS - CD — David  Sharp,  Mickey  Dan¬ 
iels,  Gertrude  Messinger,  Jack  Mulhall,  Mary  Kornman - Pleas¬ 
ant - 58m. - 2 -May. 

- F - NOW  OR  NEVER - AD - Richard  Talmadge,  Robert 

Walker,  Janet  Chandler,  Eddie  Davis - Action  all  the  way - 

60m. - 2-May. 

— F — KENTUCKY  BLUE  STREAK— AD— Eddie  Nugent, 
Patricia  Scott,  Junior  Coghlan,  Cornelius  Keefe — Fair  inde 
program — 5  8m. —  1  -May. 

— F— NEW  ADVENTURES  OF  TARZAN— AD— Herman 

Brix,  Dale  Walsh,  Ula  Long,  Frank  Baker,  Lew  Sargent - Sell 

Tarzan — 80m. — 2-April. 

— F— WILDERNESS  MAIL— MD— Kermit  Maynard,  Fred 
Kohler,  Paul  Hurst,  Doris  Brook — Good  outdoor  show — 63m. 
— 2-April. 

— F— THE  TEXAS  RAMBLER— W— Bill  Cody,  Earl  Hodgins, 

Mildred  Rogers,  Catherine  Cotter - Satisfying - 59m. - 2-May. 

- A — FIGHTING  LADY - D - Peggy  Shannon,  Jack  Mulhall, 

Mary  Carr,  Mona  Lessing - Weak - 54m. - 2-May. 

- F - WAGON  TRAIL - W - Harry  Carey,  Ed  Norris,  Ger¬ 
trude  Messinger,  Earl  Dwyer - Okay - 55m. - 2-May. 

- F - BLAZING  GUNS - W - Reb  Russell,  Marion  Shilling - 

Okay — 58m. —  1  -May. 

— A — $20  A  WEEK — D — Pauline  Starke,  James  Murray — 
Weak— 79m.— 1 -May. 

— F— PALS  OF  THE  RANGE— W — Rex  Lease,  France. 
Wright,  Yakima  Canutt — Fair — 57m. —  1-May. 

— F — TEXAS  JACK — W — Jack  Perrin,  Jayne  Regan — Typical 
— 60m. —  1  -May. 

—F— WESTERN  JUSTICE— W— Bob  Steele,  Renee  Borden, 
Lafe  McKee - Okay - 60m. - 1-May. 

— F— FIGHTING  PIONEERS — W— Rex  Bell,  Ruth  Mix,  Buzz 
Barton — Indian,  soldier  .tuff — 58m. —  1-May. 

_ F— ON  PROBATION— MD— Monte  Blue,,  William  Bake- 

well,  Lucille  Brown — So-*o - 65m. —  I -May. 

— F — OUTLAW  RULE — W — Reb  Russell,  Rebel  the  horse, 
Yakima  Canutt,  Betty  Mack — Satisfying — 60m. —  1-May. 

_ F— HONG  KONG  NIGHTS - MD— Tom  Keene,  Wera  En¬ 

gels,  Warren  Hymer — Packed  with  action — 60m. —  I -March. 
— F— FEDERAL  AGENT— MD— Bill  Boyd,  Irene  Ware,  Don 
Alvarado,  George  Cooper — Average  inde  meller — 58m. — 

I  -Jan. 

—CHAMPAGNE  FOR  BREAKFAST— Joan  Marsh,  Hardie 
Albright,  Mary  Carlisle,  Vince  Barnett,  Luis  Alberni,  Lila  Lee, 
Sidney  Toler,  Lucian  Prival. 

— THREE  WOMEN — Johnny  Mack  Brown,  Sheila  Manners, 
William  Collier,  Sr.,  Hedda  Hopper,  Inez  Courtney,  Bert 
Roach. 

— THE  LIVE  WIRE — Richard  Talmadge,  Alberta  Vaughn, 
George  Walsh. 

—ANYTHING  FOR  A  THRILL— Noel  Madison,  Charles  Star- 
rett,  Virginia  Cherrill,  Charles  Delaney,  Jack  Mulhall. 

— THE  TEST — Monte  Blue,  Grant  Withers,  Grace  Ford,  James 
Aubrey,  Rin-Tin-Tin,  Jr.,  Lafe  McKee. 

— HELL  BREAKS  LOOSE — Guinn  Williams,  Sally  Blane,  Rob¬ 
ert  Homans,  James  Bush,  Ray  Walker. 

— RUSTLERS’  PARADISE — Harry  Carey,  Theodore  Lorch, 
Roger  Williams,  Ed  Cobb,  Gertrude  Messinger. 

— RED  BLOOD  OF  COURAGE — Kermit  Maynard,  Ann  Sheri¬ 
dan. 

— GO-GET-IT-HAINES - Bill  Boyd,  Sheila  Terry,  Eleanor 

Hunt,  Leroy  Mason,  Lee  Shumway. 

— RACING  LUCK - Barbara  Worth,  George  Ernest,  Bill 

Boyd. 

- RANGE  WARFARE - Reb  Russell,  Lucille  Lund,  Lafe  Mc¬ 
Kee.  Wally  Wales. 

— THE  SILENT  CODE — Kane  Richmond,  Blanche  MeHaffey, 
Ravmond  Wells,  I.  P.  MacGowan. 

- NORTH  OF  ARIZONA - Jack  Perrin,  Blanche  Mehaffey, 

George  Chesboro. 

- SOCIAL  ERROR - David  Sharpe,  Gertrude  Messenger. 

- THE  OUTLAW  DEPUTY - Tim  McCoy,  Nora  Lane. 

- WHAT  PRICE  CRIME - Noel  Madison,  Charles  Starrett. 

Foreign 

— F — STRAUSS’  GREAT  WALTZ — MU — J  essie  Matthews, 
Fay  Compton,  Edmund  Gwenn — Pleasant  musical — 80m. — 
I  -May. 

— A — THE  YOUTH  OF  MAXIM— All  Russian— Restricted— 
7  8m. - 1  -May. 

- A— MEN  OF  TOMORROW - D— Robert  Donat,  Merle 

Oberon,  Emlyn  Williams - Lightweight - 56m. - 1 -May. 

—A— THE  PHANTOM  FIEND— MD— Ivor  Novello,  Elizabeth 
Allan,  Jack  Hawkins — Interesting — 67m. —  1-May. 


38. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


Mayl5T35  pg.  39 


WHAT 

.  .  .  are  the  independent 
exhibitors  of  the  United 
States  to  do  about  the  code, 
compulsory  block  booking, 
the  music  tax,  film  distribu¬ 
tor  aggression  .  .  . 


Independent  Exhibitors 
Will  Answer  These 
Questions  At  ..  . 


ALLIED  STATES 

ASSOCIATION  OF  MOTION  PICTURE  EXHIBITORS 


NATIONAL 

CONVENTION 

Atlanta,  Ga. 

PIEDMONT  HOTEL 


MON.  TUES.  WED.  THURS. 

MAY  20, 21, 22, 2 3 


Meet 

With  Your  Fellows 
and  Help  Formulate 
The  Answers  .  .  . 

All  Independent  Exhibitors  Invited. 

Business  Sessions — snappy  and  to 
the  point. 

Real  Southern  Hospitality  and  enter¬ 
tainment. 

See  The  Pageant  of  Progress  in 
Motion  Picture  Merchandise. 

Bring  the  ladies;  they’ll  enjoy  the 
lazy  days  in  Dixie. 

Special  railroad  rates  and  special 
hotel  rates  for  all  independent 
exhibitors. 

RESERVATIONS 

Write  to 

E.  P.  SIMMONS 
Piedmont  Hotel 
Atlanta,  Ga. 


Mayl5'35  b.c. 


M.  H.  HOFFMAN  PRESENTS 


WITH 


INEZ  COURTNEY  •  BERTON  CHURCHILL 
FUZZY  KNIGHT  •  KITTY  KELLY 
LILLIAN  MILES  •  JOHN  WARBURTON 


Directed  by  William  Nigh  ^ 

Musical  Score  by  Howard  Jackson 

Screen  play  by  George  Waggner  (\, 

Suggested  by  "THE  WATCH  DOG"  by  P  G  WODEHOUSE 


,t.i0-coast  bru- 

,  the  roll»”,I"e  P'°e” 

..  House  Show  Bi 

H  Y  1st.  Jos' 

GW  M*l.' 

Coty  '■R°Y 

BoYe,’s  AsPh'n 
ond  others 


broadcasts 

programs: 

Show  B°°* 

CV  Himber'l 

Cigarettes 

d  Hotel 

£t.  Joseph’s) 
y  Noble} 


-r°Ve The^hs,°^- 

te,  r  Be  f,  '’"’9" 


'wits 

#9ue" 


P«b/i 


's/iec/ 


r,yo/( 


Oils" 

IN  c. 


LIBERTY  PICTURES  CORP 


M.  H.  HOFFMAN,  President 

Rathe  Studios 

CULVER  CITY,  CALIF. 


BUDD  ROGERS,  Gen’/  Seles  Meneger 
1776  Broadway,  NEW  YORK 


Distributed  by  HOLLYWOOD  FILM  EXCHANGE,  1220  Vine  Street,  Philadelphia 


VOL  17— No.  11 


In  this 

ssue: 


Preferred  Pictures  Announces  New  Season  Lineup 


A  Jay 


Emanuel  Publication 


PHILADELPHIA,  JUNE  1,  1935 


Price,  15  Cents 


IS  ON  THE  AIR! 


PATHE  NEWS 
ON  THE  AIR! 


WCAU  PHILADELPHIA 

Tues.  A  Tfiur.  7:30  p.  m.  D.  5.  T. 

WBAL  BALTIMORE 

Tues.  A  Thur.  6:45  p.  m.  E.  S.  T. 


WJSV  WASHINGTON 

Wed.  A  Fri.  7:15  p.  m.  E.  S.  T. 


WOR  NEWARK 

Mon.  A  Wed.  9:45  p.  m.  D.  S.  T. 


.  .  .  these  are  thrilling  words  to  thousands  of  people  twice -a -week  as  they  whirl  dials  to  tune  in 
on  PATHE  NEWS  ON  THE  AIR!  ...  to  hear  the  exciting,  dramatic,  important  news  events  of  the 
day  as  told  by  the  world  covering  Sound  Cameras  of  Pathe  News!  .  .  .  PATHE  NEWS  on  your 
screen  brings  this  vast  interested  audience  to  your  theatre  to  SEE  the  things  they’ve  heard  about! 


. 

First  on  the  Screen!  First  on  the  Air!  PATHE  NEWS 


Entered  as  second-class  matter  September  11,  1924,  at  the  post  office  at  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879.  Published  Semi-Monthly  at  219  N.  Broad  St.,  Phila. 


GOOD  PICTURES 

never  grow  old ! 

Jun  1  ’ 35  pg.  2 


NOW  BOOKING... 

7  -  Howard  Hughes  Hits  -  7 


// 


Hell's  Angels 

with  Jean  Harlow,  Ben  Lyon 


// 


Scarface 

with  Paul  Muni,  George  Raft,  Ann  Dvorak 


// 


Front  Page 

with  Pat  O'Brien,  Mary  Brian,  Adolphe  Menjou 


// 


Sky  Devils 


with  Spencer  Tracey,  Ann  Dvorak 


// 


Cock  of  the  Air 


Wl 


th  Chester  Morris 


// 


Age  of  Love 

with  Lois  Wilson,  Edward  Everett  Horton 


// 


Silver  Lining 


with  Maureen  O'Sullivan 


Date  Them  Now! 


EERLESS  DISTRIBUTING  CO. 


P 

Phone:  RITtenhouse  4595 

1 321  Vine  Street 


Phone:  RITtenhouse  4595 

Philadelphia 


•  and  these 
money~mal<ing 
attractions  .  .  . 

Q  KEN  MAYNARD 

^  Westerns 


19  EDUCATIONAL 

"  ■  2-Reel  Comedies 

With  casts  including  such  out¬ 
standing  comedy  names  as: 

ANDY  CLIVE 
HARRY  GRIBBON 
DOT  FARLEY 
MARJORIE  BEEBE 
DAPHNE  POLLARD 
THELMA  HILL 
WALTER  CATLETT 
VERNON  DENT 
AL  ST.  JOHN 
and  others 


ft  CAMEO 

^  1-Reel  Comedies 

With  casts  including  such 
names  as: 

WALTER  CATLETT 
AL  ST.  JOHN 
MONTY  COLLINS 
DOROTHY  GRANGER 


ft  BUD  'n  BEN 

^  Westerns 
IN  THREE  REELS 


FULL-LENGTH 

IV  FEATURES 

Melodramas 

Musicals 

Action 

Mystery 

19  KOKO 

‘  V  Cartoons 


1,  2  and  3-REEL  NOVELTIES 

•  AND  COMING: 

14  NEW 

Westerns 


TOM 

MIX 

in 

The 

Miracle 

Rider 


with 


TONY,  Junior 


Jump  Your  Theatre 
Into  the  Big  Profit 
Class. 


WHY  WAIT? 

GET  AN 
EARLY  DATE 
SET  IT  IN 
NOW 


The  last  word  in  thrilling  action... 
the  culmination  of  ten  years  of 
successful  serials  . . .  the  supreme 
effort  of  the  best  trained  company 
of  serial  producers  in  the  business 
...  an  event  of  importance. 


Jun  1'35  pg.  3 

15  SMASHING 
BOX  OFFICE  WEEKS 
AWAIT  YOU! 


A  Production  of  MASCOT  PICTURES  CORPORATION  nat  levine,  President 

Cable:  Levpic  1776  Broadway,  Now  York  City,  N.  Y. 

Distributed  by  GOLD  MEDAL  FILM  COMPANY,  1236  Vine  Street,  Philadelphia 


**One  of  the  fines 
“‘Lamps  of  Chii 
“I  have  seen  it  tw 
“The  screen  has 
before  everyth] 

O  I 

LA 

A  Cosmopolitar 

PAT  O'B 
JEANM 


Jun  1*35  pg.  5 


tilings  I’ve  seen.  I  was  enthralled,”  says  Alice  Tildesly  of  Phila.  Ledger 
a’ will  appeal  particularly  to  women,”  says  Lester^Wagner  of  United  Press 
ce  and  could  see  it  again,”  says  Harry  ^Neimeyer  of  St.  Louis  Post-Dispatch 
never  stated  more  sympathetically  the  case  of  the  man  whose  work  comes 
ng  and  the  woman  who  loves  him  in  spite  of  it,”  says  Harrison  Carroll 

Warner  Bros.  Present 


E 


FOR 


THE 


MPSTHINA 


iProd’  n  from  the  famous  hest-seller.  Directed  hy  JMervyn  LeRoy,  starring 


IRIEN  .  JOSEPHINE  HUTCHINSON 


UIR  •  LYLE  TALBOT  •  1000’s  MORE 


A  First  National  Picture 


THE 


PAGE 


EDITOR'S 


Vol.  17,  No.  11 


The  Philadelphia 


The  Harrison  Decision 

•  BY  NO  MEANS  can  the  recent  decision 
against  P.  S.  Harrison,  publisher,  Harri¬ 
son’s  Reports,  in  a  libel  suit,  be  construed 
as  one  against  independent  trade  publish¬ 
ing. 

The  Harrison  case  revolved  about  the 
publication,  erroneously,  by  the  defendant 
(Harrison)  of  the  name  of  the  plaintiff, 
Gabriel  Hess,  as  well  as  sever*al  others,  as 
those  indicted  in  a  Canadian  film  trade 
practice  investigation.  Hess’  name  was 
published  by  Harrison.  The  information 
came  from  a  Canadian  newspaper.  Harri¬ 
son  believed  it  correct  without  double  check¬ 
ing.  It  developed  later  that  such  publica¬ 
tion  was  entirely  in  error.  Harrison 
published  a  retraction.  Hess,  however,  saw 
fit  to  bring  suit  for  punitive  damages  and 
was  awarded  $5,000  as  well  as  $200  finan¬ 
cial  damages  by  the  jury,  after  the  case 
was  heard  before  New  York  State  Supreme 
Court  Philip  McCook. 

An  appeal  has  already  been  taken,  with 
attorney  for  defendant  Harrison  reported 
regarding  the  verdict  as  “too  severe.” 

In  this  particular  instance,  the  defendant, 
Harrison,  printed  something  considered 
libelous  by  the  jury. 

Neither  Harrison  nor  the  trade  press  was 
on  trial  in  this  case.  It  is,  of  course,  un¬ 
fortunate  that  any  member  of  the  motion 
picture  trade  press  had  seen  fit  to  make 
such  an  error  as  was  made  by  Harrison, 
especially  since,  in  the  past,  he  has  at¬ 
tempted  to  be  a  constructive  force  for  his 
readers,  the  independent  exhibitors.  That 
he  has  been  a  thorn  in  the  side  of  those 
who  might  seek  to  oppress  the  independent 
exhibitor  has  never  been  doubted.  That  he 
has  been  the  means  by  which  some  readers 
have  been  able  to  protect  themselves  from 
certain  practices  cannot  be  doubted,  either. 

No  one  can  justify  malice  in  any  branch 
of  trade  publishing.  It  is  the  duty  of  a 
publication  to  be  actuated  only  by  motives 
which  it  considers  for  the  best  interests  of 
the  business.  This  does  not  mean  that  it 
should  not  take  sides,  but  when  it  does  ex¬ 
press  a  viewpoint,  that  viewpoint  should 
be  one  which  should  be  deemed  best  for  the 
interests  of  the  trade  members. 

The  Harrison  decision,  to  the  rest  of  the 
trade,  will  serve  as  a  warning,  not  to  alter 
any  policy,  but  to  be  especially  careful  that 
nothing  except  sincere  ideals  motivate  any¬ 
thing  that  may  be  said  and  which,  of  course, 
is  fair. 

The  motion  picture  trade  press  is  becom¬ 
ing,  more  and  more,  a  vital  factor  in  the 
industry.  What  respect  it  has  gained  it 
has  earned  through  hard  work,  through 
battling  prejudices,  through  sincere  convic¬ 
tions,  opinions. 

Louis  Nizer,  attorney  for  Gabriel  Hess, 
in  summing  up  the  case  before  the  jury, 
called  attention  to  “irresponsible  journal¬ 
ism.”  In  that  statement,  he  certainly  can 
be  construed  as  including  any  publications 
which  are  not  governed  by  principles,  but 
which  wildly  step  out  on  unguided,  wildly 
radical  lines. 

The  trade  papers  of  the  motion  picture 
industry  who  have  set  their  sails  to  a  true 
course  have  nothing  to  gain  or  lose  from 
the  Harrison  episode.  With  true  purpose, 
with  sincerity  as  a  rudder,  their  voyage 
cannot  be  impeded  by  any  storms  or 
breakers. 


EXHIBITOR 

Circulating  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware.  Issued  on  the  1st  and  15th 
of  each  month  by  Jay  Emanuel  Publications,  Inc.  Publishing  office,  219  North  Broad  Street,  Philadelphia. 
Branches  at  1600  Broadway,  New  York  City;  Washington,  D.  C.  Jay  Emanuel,  publisher;  Paul  J. 
Greenhalgh,  advertising  manager;  Herbert  M.  Miller,  managing  editor.  Subscription  rates:  $2  for  one 
year,  $5  for  three  years.  Single  copies,  15c  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware. 
Publishers,  also,  of  THE  NATIONAL  EXHIBITOR  of  Washington  and  THE  NEW  YORK  STATE  EXHIBITOR. 
Official  organ  of  the  Motion  Picture  Theatre  Owners  of  Eastern  Pennsylvania,  Southern  New  Jersey  and 
Delaware.  Address  all  communications  to  the  Philadelphia  office. 


The  Pettingill  Bill:  Individual  Viewpoints 

THOUGH  the  Motion  Picture  Theatre  Owners  of  Amer¬ 
ica  and  Allied  States  Association  have  gone  on  record 
regarding  the  Pettingill  Bill  to  abolish  block  booking,  there  is  no 
reason  to  believe  that  each  and  every  one  of  their  members  know 
what  the  bill  is  about  or  how  it  would  affect  their  interests. 

President  Ed  Kuykendall  has  many  times  presented  the  view¬ 
point  of  his  many  units  regarding  the  Pettingill  measure.  President 
Sidney  Samuelson  has  done  the  same  for  Allied  States  Association. 
But  the  question  still  remains: 

How  many  exhibitors  know  what  the  measure  is,  know  how 
it  would  affect  them?  How  many  exhibitors  have  actually  dis¬ 
cussed  it  with  their  fellow-theatremen?  How  many  would  actually 
be  able  to  speak  about  it  if  called  upon? 

It  would  be  unfortunate  if  the  bill  were  passed  and  put  into 
effect  or  defeated  without  100%  of  the  country’s  exhibitors  pos¬ 
sessing  full  facts  regarding  the  measure.  True,  many  theatremen 
know  it  would  abolish  block  booking,  but  its  wording  is  not  the 
important  point. 

The  questions  to  be  decided  by  each  theatreman  are:  How 
would  it  affect  my  situation?  Would  I  still  be  able  to  get  the  kind 
of  product  I  want?  How  would  it  affect  my  competition?  Would 
I  be  bettered?  Would  I  get  better  pictures? 

Regardless  of  the  number  of  features  made,  400  or  700,  a  cer¬ 
tain  percentage  are  bound  to  be  fair,  others  poor.  No  company 
sets  out  to  make  poor  pictures,  but  there  is  a  law  of  averages. 

If  a  poll  of  every  theatreman  in  the  business  could  be  taken 
by  a  neutral  body,  if  a  vote  could  be  recorded  from  every  buyer  in 
the  business,  then,  and  only  then,  would  a  definite  viewpoint  of  the 
business  be  gotten.  If  such  a  survey  of  the  industry’s  attitude 
could  be  made,  perhaps  Congress  might  be  told  what  the  business 
actually  thinks  of  it.  Otherwise,  whatever  opinions  presented  at 
hearings  can  hardly  be  expected  to  represent  all  the  actual  ex¬ 
hibitors  of  the  entire  country. 


No  wonder  the  good  reverend  is  a  bit  confused. 


THE  PHILADELPHIA  EXHIBITOR 


Jun  1'35 


/ 


Local  Exhibitor  Organizations  Ready  to 
Co-operate  Following  Decision  on  NRA 


Arbitration,  Zoning  Plans  Foremost  in  Both  Minds— 
Feel  Any  Code  Gains  Should  Not  Be  Lost — Industry 
Affected  by  Supreme  Court  Finding 

Both  exhibitor  organizations,  the  MPTO  and  IEPA,  are  ready  to  co-operate  in 
any  plan  which  might  further  any  advantages  gained  by  the  code  and  which  might  be 
lost  with  the  codes  abolished. 


Out  of  the  Red 


Beginning  with  this  issue,  green  tak?s 
the  place  of  red  as  one  of  the  two  cover 
colors  of  this  publication. 

An  annual  custom,  entering  its  third 
year,  it  indicates  a  change  to  coolness, 
a  departure  from  the  red  and  everything 
that  comes  with  it. 

During  June,  July,  August,  green  con¬ 
tinues.  In  September,  in  color  only,  the 
change  to  red  is  scheduled. 


EDITORIAL 

It  is  still  too  early  to  determine 
what  effects  the  finding  of  the  Su¬ 
preme  Court  with  regard  to  the  un¬ 
constitutionality  of  the  NRA  will 
mean  to  the  motion  picture  business. 

Regardless  of  the  future  of  the 
codes,  it  should  be  the  duty  of  the 
industry  to  try  to  retain  what  good 
features  were  put  into  effect  by  the 
code. 

At  the  time  of  the  court’s  decision, 
the  territory  was  beginning  to  deter¬ 
mine  a  new  zoning  schedule.  This 
work  is  too  valuable  to  be  left  un¬ 
done.  Methods  should  be  taken  to 
insure  a  formation  of  a  fair  zoning 
schedule  that  should,  by  mutual 
agreement,  be  effective  here. 

Other  businesses  have  trade  asso¬ 
ciations  which  have  standards  of  fair 
play.  The  motion  picture  business 
should  be  no  exception. 

The  codes  may  have  lost  their 
being,  but  their  spirit  should  be  pre¬ 
served.  While  they  may  not  have 
worked  out  as  they  should,  the  fea¬ 
tures  which  made  for  a  better  indus¬ 
try  should  be  retained. 

Jay  Emanuel. 

Constitutionality  of 
Codes  Involved  in  Ruling 

The  NRA  and  all  its  codes  are  dead — ■ 
to  all  practical  purposes. 

When  the  Supreme  Court  of  the  United 
States  held,  May  27,  that  the  NRA  was  un¬ 
constitutional,  it  wiped  out  functions  of  all 
codes  and  took  away  from  the  motion  pxture 
industry  any  gains  it  might  have  made  through 
a  compulsory  code. 

Hold  Gains 

That  such  gains  might  be  held  through  trade 
associations  or  inter-agreements  is  still  pos¬ 
sible,  but  the  compulsory  angles  of  the  codes 
have  been  ended. 


NEW  TEAM.  From  the  way  things 
appear  above,  RKO  sales  manager 
Jules  Levy,  who  has  been  a  hit  in 
exhibition  and  distribution,  might 
well  become  a  new  co-starrer  with 
RKO’s  Ginger  Rogers. 


Donald  H.  Richberg  head  of  the  NRA,  after 
a  conference,  suspended  all  compulsory  methods 
of  NRA  enforcement  and  appealed  to  all  indus¬ 
tries  to  maintain  the  present  standards  of 
wages,  hours  and  fair  competition. 

Those  who  operated  under  codes  are  now 
free  to  do  as  they  desire,  subject  to  contract¬ 
ual  obligations  which  never  were  affected  by 
the  codes.  Contractual  agreements  to  which 
the  government  is  net  a  party  continue. 

W  ashington  heard  that  the  administration 
might  make  a  drive  for  new  legislation  for 
minimum  wage  principles  as  well  as  those  for 
maximum  hours,  collective  bargaining  and  a 
ban  on  interstate  commerce.  States  might  be 
asked  to  pass  supplementary  laws  applying  prin¬ 
ciples  to  intrastate  business.  Industry  might  be 
invited  to  join  in  voluntary  agreements.  Con¬ 
gress  nvght  be  asked  to  grant  the  president 
temporary  authority  during  an  emergency. 

Unconstitutional 

The  Supreme  Court  held  that  Congress  had 
exceeded  its  constitutional  powers  when  it  dele¬ 
gated  to  the  president  the  power  to  approve 
codes  of  fair  competition  and  give  them  the 
force  of  law.  Chief  Justice  Hughes  said  that 
Congress  had  set  up  no  standards  to  guide  the 
president  and  had  not  defined  standards  of  fair 
competition,  but  said  the  power  of  the  presi¬ 
dent  was  virtually  unfettered.  Wages  and 
hours  can  be  regulated  only  in  cases  of  inter¬ 
state  commerce. 


At  present  writing,  all  code  beards  have  been 
instructed  not  to  hear  any  cases  or  take  any 
action,  pending  further  instruction  from  Wash¬ 
ington. 

This  means  that  the  boards  cease  to  func¬ 
tion  as  of  this  week.  Whether  they  will  ever 
function  again  is  a  question,  but  there  is  some 
hope  that  trade  practices  may  be  included  in 
their  scope  if  they  are  revived. 

Willing 

I  he  IEPA  and  MPTO  spokesmen  indicated 
that  both  organizations  were  willing  to  co¬ 
operate  with  any  and  all  exhibitors  on  such  mat¬ 
ters  as  arbitration,  fair  zoning  and  similar 
problems.  The  spokesmen  feel  that  the  organ¬ 
izations,  as  always,  are  ready  to  work  for  the 
benefit  of  the  exhibitors. 

Whether,  if  the  code  ceases  to  function,  the 
Film  Board  of  Trade  will  co-operate  with  ex- 
hib.tors  is  a  question.  Exchanges  are  waiting 
for  word  from  New  York  before  committing 
themselves. 

Richberg  Statement 

Donald  R.  Richberg,  NRA  godfather  in 
Washington,  asked  that  no  codes  be  scrapped 
for  the  present,  but  that  all  code  bodies  await 
Washington  developments. 

From  Aarons 

The  following  communication  has  been  re¬ 
ceived  from  George  P.  Aarons,  MPTO  coun¬ 
sel  and  secretary : 

NRA  DEAL) — WHAT  NOW!  The  decision  of  the 
Supreme  Court  wiping  out  entirely  the  NRA  and  all 
codes  has  had  the  effect  of  placing  this  industry  back 
where  it  was.  While  the  code  was  in  operation  there 
were  many  protective  benefits  which  the  independent 
exhibitor  obtained,  even  in  the  face  of  the  fact  that 
there  were  some  features  of  the  code  which  were  verv 
bad. 

Does  it  now  mean  a  lot  of  litigation  and  suits  against 
exhibitors  by  exchanges  to  enforce  provisions  of  the 
contracts?  What  can  the  exhibitor  do  new  on  zoning 
and  clearance?  How  is  the  industry  going  to  handle 
the  chisellers? 

There  is  now  nothing  left  but  expensive  law  suits, 
attended  by  long  delays  and  unsatisfactory  results.  While 
the  code  was  in  operation  before  it  received  its  deatli 
blow,  the  exhibitors  were  protected  against  unfair  trade 
practices.  Prize  drawings,  lotteries,  over-buying,  too 
long  protection,  both  in  time  and  area,  rebates,  reduced 
admissions,  were  regulated.  Now  the  gate  is  wide  open. 

Minimum  admission  prices  are  contained  in  all  of 
the  contracts  of  the  major  companies.  Would  not  the 
distributors  attempt  to  test  out  the  question  of  the  return 
to  patrons  of  any  part  of  the  admission  price  in  the 
form  of  any  kind  of  rebate,  device,  etc.,  amounting  to 
an  admission  price  less  than  minimum  set  in  the  ccn- 
tract.  In  other  words,  it  would  mean  litigation  by  the 
distributor  to  enforce  any  minimum  admission  clause. 

The  answer  to  these  problems  is  the  development  of 
one  strong  exhibitor  organization. .  The  Motion  Picture 
Theatre  Owners  E.  Penna:,  etc.. -is  needed  more  today 
by  the  independent  exhibitors  than  ever  before. 

Will  not  the  uniform  contract,  which,  was  'enforced 
on  the  distributors  by  the  code,  be  entirely  disregarded? 
This  contract  provides  for  arbitration  and  cancellation 
under  certain  conditions.  WHAT  NOW! 

“DRIVE  THE  CHISELLER  OUT  OF  THIS  INDUS¬ 
TRY” — should  be  the  slogan. 


If  Congress  prescribes  standards  of  fair 
competition  and  lays  down  certain  rules,  these 
might  apply  only  to  interstate  commerce,  it 
is  believed. 


8 


Jun  1 1 35 


THE  PHILADELPHIA  EXHIBITOR 


INDUSTRY  MIRROR 


A  concise  survey  of  peak  national  high¬ 
lights  .  .  .  written  with  a  new  slant  .  .  . 
Covering  all  industry  divisions. 


Oklahoma’s  crusading  Congressman  tells  the  world 

.  .  those  crackpots  .  .  ”  "...  make  every  woman  a  queen,  "...  ivhy  that  old  two- 

God  bless  ’em”  bit  kingfish ” 


JEP  Candid  Photo 

Hal  H  orne  m.  c.’s 

" Thanks  for  sav¬ 
ing  a  nickel” 


PEOPLE 


Gassaway  Triumph 

Chief  Barker  Earle  Sweigert  had  good 
reason,  May  IS,  to  smile.  Tent  No.  13,  Variety 
Club,  had  attracted  a  record  200-odd  throng  at 
the  fortnightly  Bellevue-Stratford  Hotel  lunch¬ 
eon,  had  received  a  30-minute  WCAU  broad¬ 
cast,  had  crashed  all  dailies,  even  front  pages. 
That  most  credit  should  be  given  not  to  Variety 
Club’s  kings  for  the  day,  Jack  Beresin,  Walt 
Woodward,  but  to  Oklahoma  s  Congressman 
Percy  L.  Gassaway,  he,  with  all  Varietymen 
present,  knew. 

Congressman  Gassaway,  given  terrific  ad¬ 
vance  publicity,  more  than  lived  up  to  its  prom¬ 
ises,  provided  plenty  merriment,  serious  atten¬ 
tion  for  all  present. 

Orated  the  Oklahomaman,  in  part : 

“Huey  Long,  why  that  old  two-bit  Kingfish ! 
He’s  a  cheap-skate  and  a  piker,  that's  what  he 
is.  Listen  to  that  feller  talk,  would  you,  go¬ 
ing  to  make  every  man  a  king.  And  here  I 
am  with  a  plan  to  make  every  woman  a  queen, 
God  bless  ’em. 


“You  know,  sir,  the  most  distinctive  thing 
I’ve  seen  since  I’ve  been  in  Washington  is  the 
senior  Senator  from  Louisiana  walking  down 
Pennsylvania  Avenue  leading  a  polecat  and 
singing  “Sweethearts  on  Parade.” 

“Now  I  ask  you,  how  do  you  suppose  Huey 
Long,  who  made  a  statement  in  1928  that  he 
was  flat  broke,  can  have  a  $125,000  mansion 
in  New  Orleans  and  a  $100,000  life  insurance 
policy  on  $10,000  a  year.  Do  you  all  think 
he’s  honest?  !  I  [ 

“These  crack-pots  like  Huey  Long  and  Father 
Coughlin  are  trying  to  undermine  the  very  foun¬ 
dations  of  this  country,  but  they  can't  shake 
it.  Huey  is  going  around  offering  every  one 
$5,000  a  year  when  the  poor  misguided  fool 
ought  to  know  there’s  only  $51  in  circulation 
for  each  person  in  the  United  States, 

“Why,  sir,  my  plan’s  even  more  logical  than 
Hueys.  My  plan  is  to  take  the  richest  man 
in  the  country,  print  up  enough  money  to  make 
everyone  as  rich  as  he  is  and  then  select  one 
man  each  month  to  be  foreman  of  the  treasury. 
That  old  Kingfish,  the  cheap  skate,  trying  to 
keep  everybody  held  down  to  a  lousy  $5,000  a 
year ! 

“As  an  old  trial  judge  in  Oklahoma  the  one 
thing  I’ve  always  enjoyed  is  to  see  a  liar  get  up 


on  the  witness  stand  and  then  see  him  get 
caught  in  a  thousand  more  lies.  And  that  gets 
us  around  to  Huey  s  charges  against  Jim  Far¬ 
ley  that  he  started  last  February.  Well,  I 
smoked  him  out  of  his  hole  and  the  boys  down 
in  the  Senate  did  the  rest. 

“You  know  the  kingfish  is  the  funniest  kind 
of  fish  you  ever  saw.  It  only  lives  in  the 
swamps  of  Louisiana.  It  has  fins  like  a  cat¬ 
fish,  two  hind  legs  like  a  dogfish  and  all  it 
does  is  sit  up  on  the  bank  and  bark  and  sing 
sweet  songs  to  the  other  fish.” 

Apparently  as  pleased  with  his  Philadelphia 
reception  as  Philadelphians  were  him,  Okla¬ 
homa's  front  page  contribution,  who  flew  from 
Chicago  to  be  present,  told  how  he  had  begun 
as  a  $20  a  month  cowboy,  had  only  15  months 
schooling  all  his  life. 

Running  second  to  the  Oklahoma  orator, 
but  a  No.  1  humorist,  speaker,  in  his  own  right, 
United  Artists’  advertising,  publicity  chieftain, 
Hal  Horne,  took  immediate  charge  as  m.c., 
provided  fitting  introductions  for  such  dais  men 
as  Code  Authority  Secretary  John  C.  Flinn, 
TOCC’s  Charlie  O’Reilly,  Philadelphia’s  Mil- 
ton  Rogasner,  boxer  Tommy  Loughran,  Atlan¬ 
tic  City’s  Frank  Hollinger,  ERPI  s  George  Car¬ 
rington,  ex-Mayor  Mackey,  ex-Attornev  Gen- 


JEP  Candid  Photo 


Tent  No.  13  Holds  a  luncheon,  May  15,  at  the  Bellevue-Stratford  Hotel 

Jim  Clarke  pays,  Herb  Elliott  watches,  Dorothy  Al  Fisher  gives  his  views  Jack  Basil  Ziegler  pays  Percy  Bloch 

Dennis  receives  '  Kraker  grows  attentive 

listens 


THE  PHILADELPHIA  EXHIBITOR 


Jun  1 T  3  5 


9 


No  meal,  no  dessert  could  interfere  with  Varietymen’s  attentiveness 


JEP  Candid  Photo 


Charlie  O'Reilly,  Earle  Szveigert 
enjoy  it 


Leonard  Schlesinger,  G.  A  l  Blof  son  eats  ice  cream, 

Lott,  Jack  Beresin,  smile  Simon  Libros  converses 


Ben  Frank  Gravatte 

Fertel  makes  a  point 

sees  the 
camera 


cral  William  A.  Schnader,  Judge  Leopold 
Glass,  S-W’s  Leonard  Schlesinger,  Warner’s 
Harold  Rodner,  MPTO's  George  P.  Aaron, 
Varietyman  Herb  Elliott,  Orphans  Court  Judge 
Klein,  others. 

That  Oklahoma’s  congressman  Gassaway’s 
barbs  had  hit  home  in  another  quarter  was 
revealed  May  16  when  Lord’s  Day  Alliance 
Reverend  William  Forney  (see  Strange  Bed¬ 
fellows)  told  state  W.  C.  T.  U.  delegates  in 
Reading  that  Pennsylvania,  with  its  blue  laws, 
occupies  an  enviable  position  in  the  union. 
“Further,’’  stated  Forney,  “Gassaway  said  he 
thinks  Pennsylvania  is  slow  because  it  observes 
the  Sabbath.  Only  a  man  with  the  name  of 
Gassaway  could  make  a  statement  like  that.’’ 

What  the  Reverend  Forney  was  referring  to 
was  the  fact  that  in  beginning  his  remarks, 
Congressman  Gassaway  had,  like  many  another 
national  figure,  called  attention  to  Philadel¬ 
phia's  quiet  Sundays,  humorously  referred  to 
its  blue  laws. 


EXHIBITION 


MPTOA  Blast 

With  Allied  States  Association  then  meeting 
in  Atlanta  convention,  MPTOA  president  Ed 
Kuykendall  sent  forth  a  bulletin,  included  a 


general  discussion,  surveyed  the  exhibition  sit¬ 
uation,  touched  on  codes,  music  tax,  free  adver¬ 
tising  shows,  Allied’s  convention,  other  accom¬ 
plishments. 

Briefly,  these  excerpts  indicate  its  nature  : 

Leadership —  .  .  .  “At  the  other  extreme 

(of  the  rank  and  file  of  exhibitors)  is  the 
irresponsible,  hell-raising  exhibitor,  chronically 
unsuccessful,  but  eternally  blaming  everybody 
and  everything  but  himself  for  his  inability  to 
make  a  success  of  his  own  business.  .  .  .  Lie 
is  the  prize  sucker  for  money  raising  pro¬ 
fessional  organizers  and  agitators  ...” 

Organisation — “  .  .  .  we  think  we  have  de¬ 
veloped  a  representative  organization  in 
MPTOA  of  outstanding  theatre  owners  .  .  .  ” 

Plain  Talk — “The  long  list  of  great  Allied 
projects  that  have  fizzled  and  which  they  have 
tried  to  forget  by  bringing  out  new  schemes 
and  promises,  or  by  loudly  claiming  credit  for 
developments  they  had  little  or  nothing  to  do 
with,  is  familiar  to  all  of  us.  For  years  they 
have  cried  on  any  convenient  shoulder  that  they 
were  not  ‘recognized,’  that  they  represented  all 
of  the  ‘100%’  independents  ...” 

Sound  Proposals — “MPTOA  has,  over  a 
period  of  years,  formulated  and  unwaveringly 
fought  for  certain  principles  and  reforms 
which  we  believe  are  sound,  constructive  and 
certain  to  be  of  great  benefit  to  all  theatre 
owners,  the  whole  industry.  That  they  are 
right  in  principle  and  sound  in  practice  is  appar¬ 


ent  from  the  fact  that  our  bitterest  enemies, 
our  most  hostile  and  jealous  rivals,  are  event¬ 
ually  and  inevitably  swinging  around  to  sup¬ 
port  our  proposals.  .  .  .  Allied’s  .  .  .  an¬ 
nounced  program  gives  no  serious  consideration 
to  the  business  of  managing  a  motion  picture 
theatre  .  .  .  Perhaps  that  is  unimportant.” 

NRA — “MPTOA  was  one  of  the  first  and 
foremost  supporters  of  the  NRA  .  .  .  It  is 
useless  to  make  code  proposals  until  Congress 
definitely  and  finally  decides  the  future  of 
NRA,  its  authority,  scope,  enforcement  and 
jurisdiction.  .  .  .  The  whole  NRA  question 
has  become  a  political  football,  is  more  than 
ever  in  a  turmoil.  Powerful  financial  interests 
are  doing  everything  possible  to  either  block 
it  altogether  or  to  undermine  it  with  trick 
phraseology  so  that  it  will  be  useless.  Curiously 
enough  Allied  lines  up  with  them.  If  NRA  is 
assassinated,  the  only  ones  who  will  benefit  are 
the  powerful  exhibitor  who  can  do  just  about 
as  he  pleases  without  such  a  curb,  and  the  shoe 
string  operator  who  is  avid  for  license  to  chisel 
on  the  responsible  exhibitor  ...” 

Music  Tax — “The  Department  of  Justice 
move  to  secure  a  preference  for  the  trial  of 
their  anti-monopoly  suit  against  ASCAP  is 
most  encouraging.” 

Free  Advertising  Shows — “Vigorous  protests 
have  been  made  ...  by  MPTOA  against  such 
unfair  competition.” 


While  Congressman  Gassaway  spoke,  they  listened,  laughed,  ate 

Frank  Gravatte,  Nat  Abelovc,  Eddie  Marcus  Benn  laughs  Charles  Jack  Beresin  asks  for 

White  eat,  Eddie  Sherman  looks  Segall  change,  Herb  Elliott 

argues  zvonders 


JEP  Candid  Photo 

/.  Hoffman 
comments 


10 


Jun  1 1 35 


THE  PHILADELPHIA  EXHIBITOR 


MPTO  Praise  from  IEPAer 

Vine  Streeters  had  good  reason  to  rub  their 
eyes  last  week,  read,  reread  an  item  presented 
in  Red  Kami’s  Motion  Picture  Daily  Atlanta 
Allied  convention  coverage.  Able  reporter  Kann 
gave  considerable  attention  to  an  address  by 
1EPA  leader  David  Barrist  told  how  he  advo¬ 
cated  a  buyers’  strike,  marshaling  public  op  n- 
ion,  legislative  activity  to  secure  relief  from 
distributor  aggressions. 

That  speaker  Barrist  covered  his  point  well 
no  one  could  deny  but  when  it  came  to  citing 
Philadelphia  examples  on  how  similar  idea  had 
worked  out,  need  for  eye-rubbing  was  appar¬ 
ent.  For  to  no  IEPA  achievement  did  speaker 
Barrist  point.  Rather  did  he  turn  to  the 
MPTO-Warners’  fight  18  months  before,  tell 
how  the  independents  had  banded  together,  had 
won. 

To  quote  Motion  Picture  Daily  : 

“In  expounding  his  three-point  program, 
Barrist  said  a  buyers’  strike  to  be  expedient, 
need  not  be  national.  He  stated  that  18  months 
ago  in  Philadelphia  exh'bitors  had  tried  it  and 
won.  .  .  •  Amplifying  his  second  platform, 

which  he  labeled  public  opinion,  Barrist  said 
the  natural  advantages  rested  with  indepen¬ 
dents  since  they  were  a  home  industry  and 
‘rooted  deeply  in  the  soil  of  pubkc  affection, 
further  declaring  “18  months  ago  in  Phila¬ 
delphia  we  had  a  situation.  We  used  trailers 
on  screens.  Word  came  in  less  than  24  hours 
that  if  we  pulled  the  trailers  we  could  get 
together.  We  did  and  we  won.” 

Vine  Street  observers  read  no  mention,  by 
speaker  Barrist,  that  the  move  was  actuated  by 
the  local  MPTO,  but  everyone  knew  that  the 
IEPA,  in  which  Barrist  has  been  active  is  only 
12  months  old,  could  not  have  been  the  inde¬ 
pendents  referred  to. 

Looking  for  a  reason  for  credit  given  t  > 
MPTO,  film  men  were  stumped.  In  their  opin¬ 
ion,  either  the  young  IEPA  had  not  yet  had  a 
chance  to  do  anything  so  constructive  or  else 
lEPAman  Barrist  still  held  a  soft  spot  in  his 
heart  for  the  first  organization  in  which  he 
had  long  been  so  prominent. 

Schwalbe’s  Passing 

When  historians  record  these  names  which 
contributed  to  motion  picture  industry  progress, 
they  will  give  many  lines  to  Philadelphia’s 
Harry  O.  Schwalbe  under  many  classifications : 
First  National,  Big  Star  Salary  Organization, 
Music  Tax,  Producer-Circuits,  Distribution, 
Production,  Exhibition. 

For  the  veteran  movieman,  who  passed  away 
May  20,  aged  62,  was  a  figure  who  was  active 
while  in  the  limelight,  who  died  practically  re¬ 
tired.  When,  in  1914,  the  Stanley  Company 
of  America  was  organized,  when  First  National 
Pictures  was  formed,  when  Philadelphia  Elec¬ 
tric  Theatre  Supply  Company,  in  1907,  entered 
the  field,  when  General  Film  invaded  the  ter¬ 
ritory,  Harry  O.  Schwalbe  was  all-important. 

His  exhibition  interests  took  him  to  Balti¬ 
more,  suburban  Philadelphia,  Conshohocken. 
When  death  came,  he  was  interested  in  Con- 
shohocken’s  Riant  Theatre,  Baltimore’s  Frank 
H.  Durkee  circuit,  ether  houses,  remained  a 
heavy  stockholder  in  Stanley  Company  of 
America,  retained  an  interest  in  the  parent 
Educational  Films  Company  which  he  received 
for  his  franchise  rights. 

Highspots  include  his  signing  Mary  Pick- 
ford  to  a  $1,000,000  contract  as  First  National’s 
secretary-treasurer,  his  Stanley  Company  oper¬ 
ations. 


Only  his  closest  industry  friends,  civic  lead¬ 
ers,  May  23,  attended  his  funeral. 


Harry  O.  Schwalbe 

He  left  his  monuments 


Pallbearers  were  William  Butler,  Dr.  Phene- 
gar,  George  Fringe,  Frank  Durkee,  Charles 
Saunders,  Charles  Nolte. 

Herb  Elliott,  Earle  Sweigert,  J.  A.  Kraker, 
Harry  Weiner,  Abe  Sablosky,  John  McGuirk, 
Charles  Segall,  Jay  Emanuel,  Bob  Smeltzer, 
Bob  Mochrie,  Jack  Beresin,  Marcus  Benn,  Bill 
Mansell,  Johnny  Bachman,  others  pa  d  their  last 
respects  to  a  man  whose  monuments  remain 
after  him  as  industry  practices,  imbedded  in¬ 
dustry  methods. 


Allied  Convention 

Promise  that  Allied  States  Association’s  na¬ 
tional  convention  at  Atlanta  would  result  in 
fireworks  was  well  fulfilled. 

Following  the  May  20-23  convention  at  the 
Georgia  city,  the  meeting’s  results  were  appar¬ 
ent  as  follows : 

( 1 )  Allied  decided  on  recourse  to  law  suits 
as  the  most  effective  method  to  attain  its 
ends.  Propaganda,  screen  and  newspaper,  will 
be  used,  civic  groups  interested.  A  “National 
Independent  Allied  Theatre  Day,”  August  5, 
was  voted,  at  which  time  all  theatre-members 
will  donate  25%  of  their  receipts  to  a  war 
chest,  to  fight  national,  local  battles. 

(2)  Committee  reports  adopted,  included  one 
by  Texas’  H.  A.  Cole,  recommending  that  in¬ 
dependent  exhibitors  withdraw  from  the  code, 
that  inde  board  members  resign  unless  the  code. 
Code  Authority  were  revised  to  give  equal 
representation  to  buyers,  sellers;  one  by  H.  M. 
Richey  urging  that  the  Metro-Chicago  situa¬ 
tion  be  made  a  national  issue  unless  the  mat¬ 
ter,  at  present  considered  well  in  hand,  is 
settled;  one  by  Boston’s  Walter  Littlefield  en¬ 
dorsing  the  Pettingill  Bill,  directing  exhibitors 
to  urge  to  their  congressmen  its  passage,  an¬ 
swering  circulated  arguments  favoring  block 
booking ;  one  by  Richey  seeking  restrictions  on 
non-theatrical  showings,  banning  free  shows ; 
one  by  C.  H.  Olive  seeking  a  conference  with 
sales  executives  on  new  season  policies. 

Heard  by  delegates  was  a  suggestion  that 
100  lawsuits  be  filed  against  distributors  in  dif¬ 


ferent  spots  after  consulting  with  Allied  counsel 
on  the  court,  proper  procedure. 

Resolutions  introduced  included  thanks  to 
RCA  Photcphone.  co-operation  to  Alexander 
Films,  thanks  to  dealers  co-operating  with  the 
convention,  thanks  to  National  Screen,  thanks 
to  different  individuals,  thanks  to  Pres'dent 
Samuelson. 

First  decided,  then  vetoed  by  Allied  conven¬ 
tioneers  was  the  intention  to  visit  MPPDA 
head  Will  Hays,  have  a  conference  regarding 
certain  practices. 

Arranged  was  a  tieup  with  Alexander  Films, 
commercial  advertising  reels  company. 

Convention's  high  spot  came  when  mid-west¬ 
erner  W.  A.  Steffes  stirred  things  up  called 
for  relief,  attention  for  Texas  H.  A.  Cole, 
who  had  just  told  a  story  regarding  alleged 
unfair  practices. 

First  day’s  sessions  included  a  code  report 
by  Abram  F.  Myers,  distributor  practices  dis¬ 
cussion  by  David  Barrist,  affiliated  theatre  prac¬ 
tices  by  H.  A.  Cole,  block  booking  by  Walter 
Littlefield,  music  tax  by  Abram  Myers,  copy¬ 
right  revision  by  Abram  Myers  talk  by  Na¬ 
tional  Film  Carrier  president  James  Clark. 

Generally,  the  sessions  resulted  in  pictures 
illustrating  film  condition  in  various  sectors, 
discussions,  resolutions,  indication  that  Allied 
future  procedure  will  be  militant,  to  protect 
members  against  any  practices  termed  unfair. 


No  Restriction  Vote 

That  the  code  will  not  be  changed  to  allow 
for  vote  on  premium  restriction  was  decided 
May  23  by  the  Code  Authority.  Acting  upon 
petition  by  Philadelphia's  IEPA  to  allow  a  vote 
on  partial  premium  restriction,  the  industry’s 
code  body  declined  to  conform,  left  the  issue  as 
it  is. 


JEP  Candi  d  Photo 


Premium  dealer  Barrist,  code  authority  sec¬ 
retary  Flinn 

No  curbstone  decision 

No  mere  spectator  at  Variety  Club's  May  15- 
luncheon  was  premium  dcaler-IEPA  man  Dav  d 
Barrist.  To  visiting  Code  Authority  secre¬ 
tary  John  C.  Flinn  he  put  the  same  appeal. 

Said  secretary  Flinn :  “I  can't  give  a  curb¬ 
stone  decision.  This  is  a  matter  for  the  Code 
Authority.” 

(Ed.  Note. — The  Supreme  Court  decision 
finding  the  NRA  unconstitutional  means  an  end 
to  all  code  deliberations,  procedure.  If  any¬ 
thing  in  this  story  is  to  be  continued,  it  will 
have  to  be  by  a  joint  mutual  arrangement  con¬ 
ference  including  distributors  producers,  ex¬ 
hibitors.  Code  powers  ended  May  27.  All 
codes,  all  NRA  enforcement  was  ended  by  the 
President  at  that  time.) 


Jun  1*35  pg.  11 


POSITIV-E-L-Y 

COMICOLOSSAL! 


.  .  The  laughing-gas-baloonatics 
loose  in  Tin  Pan  Alley  .  .  .  all  mixed  up  on  a  merry-go-round  of  murder, 
music,  mystery  and  madness  .  .  .  Booping  the  boops  with  nightsticks  and  slapsticks 
in  a  murder  mystery  as  fast  and  fascinating  as  it  is  funny ! 


with 

FRED  KEATING 
BETTY  GRABLE 
EVELYN  BRENT 


12 


Jun  1  ’35 


THE  PHILADELPHIA  EXHIBITOR 


Non-Bally  Conscious  Jury 

Theatremen,  during  the  past  few  months, 
have  generally  agreed  that  Philadelphia’s  Art 
Jury  may  be  the  last  word  artistically,  but  from 
a  ballyhoo  angle  must  be  considered  a  back 
number.  Patrons  who  walk  Chestnut  Street 
these  days  have  had  occasion  to  see  marquees 
mentioning  only  the  theatre  name,  no  titles,  no 


Regardless,  many  tradesters  thought  that 
even  an  NRA  extension  might  bring  revision. 
To  be  decided  was  whether  the  motion  picture 
industry  belonged  in  the  intrastate  or  interstate 
division,  a  point  never  settled  within  the  in¬ 
dustry. 

No  one,  it  was  generally  believed,  wanted  to 
lose  any  advantages  brought  with  the  code. 


Marquee  sign;  Art  Jury  style 

Theatremen  agreed  something  was  lacking 


JEP  Candid  Photo 


casts,  no  selling  lines.  The  only  signs  indicat¬ 
ing  what  features  might  be  playing  are  flat 
against  the  wall,  none  protruding. 

While  Philadelphia  City  Council  continues 
to  argue  over  the  Chestnut  Street  sign  ord.- 
nance,  Keith’s,  Arcadia.  Karlton,  Boyd  boast 
only  theatre  names.  Because  the  Aldine,  Trans- 
Lux  are  constructed  otherwise,  their  marquees' 
selling  values  remain  unaffected. 

Copyright  Bill 

From  MPTOA  head  Ed  Kuykendall,  this 
week,  came  a  note  urging  that  every  theatre 
owner  to  get  squarely  behind  the  copyright  bill 
as  introduced  by  Wisconsin  s  Senator  Duffy. 

Senate  Bill  No.  2465,  it  is  in  the  Copyright 
and  Patents  Committee,  chairmanned  by  Cali¬ 
fornia’s  senator  McAdoo,  has  been  written  by 
the  state  department,  is  deemed  worthy  of  back¬ 
ing  by  the  MPTOA.  To  all  film  men,  president 
Kuykendall  sa  d :  “Aid  it.” 

Postmaster  Gen’l  Walker? 

Film  men  last  week,  were  much  interested  in 
reports  from  Washington  correspondents  which 
indicated  that  Pennsylvania’s  Frank  C.  Walker, 
now  active  in  routing  the  administration’s  sev¬ 
eral  billion  dollar  work  plan,  would  be  the  logi¬ 
cal  successor  to  Postmaster  General  Jim  Far¬ 
ley  when  the  latter  puts  aside  his  Cabinet  toga, 
goes  back  to  work  for  a  Democratic  victory 
in  1936. 

These  responsible  for  the  reports  ind’eated 
that  all  that  remains  before  Postmaster  General 
Walker  becomes  a  reality  is  the  work  plan 
beginning.  By  1935’s  autumn,  they  asserted, 
the  plan  would  be  so  well  advanced  that  the 
Pennsylvanian  could  leave  that  job  for  others, 
take  over  the  post-office-cabinet  post. 

Thus  was  indicated  still  further  the  high 
regard  bestowed  by  the  president,  the  admin¬ 
istration  on  the  Comerford  Theatres  counsel. 


NRA  Extension 

Watching  the  headlines  was  an  industry  past 
time  during  the  past  few  days.  Film  men  saw 
Flouse,  Senate  battling  over  a  2\/2  month  NRA 
extension,  waited  for  a  Supreme  Court  decisior- 
involving  NRA  principles. 


Sought,  even  by  those  who  were  never  code 
enthusiasts,  was  equal  division  between  buyers, 
sellers,  on  the  Code  Authority,  local  boards. 
At  any  rate,  a  deadline,  June  16,  indicated  that 
by  that  time  something  had  to  happen. 

(Ed.  Note. — The  Supreme  Court  decision 
finding  the  NRA  unconstitutional  means  an  end 
to  all  code  deliberations,  procedure.  If  any¬ 
thing  in  this  story  is  to  be  continued,  it  will 
have  to  be  by  a  joint  mutual  arrangement  con¬ 
ference  including  distributors  producers,  ex¬ 
hibitors.  Code  powers  ended  May  27.  All 
codes,  all  NRA  enforcement  was  ended  by  the 
President  at  that  time.) 


Harris  Re-elected 

From  a  one  tent  Pittsburgh  idea  has  risen 
a  strong,  growing  national  Variety  Club  of 
America,  with  branches  in  large  big  cities, 
members  from  motion  picture,  other  theatrical 
ranks. 

Last  fortnight,  delegates  from  14  tents  met, 
elected  Chief  Barker  John  H.  Harris,  first 
assistant  chief  barker  Duke  Clark,  second 
assistant  chief  barker  John  J.  Maloney,  national 
dough  guy  James  C.  Balmer,  national  property 
master  Frank  Drew,  canvasmen  Allan  Mortiz, 
Ed  Ruben,  Louis  Rome,  E.  E.  Kirchner,  Earle 
Sweigert,  Marc  Wolf. 

To  Des  Moines.  Omaha,  were  voted  charters 
bringing  tent’s  total  to  16,  while  Columbus  was 
named  1936’s  meeting  place. 


LEGISLA  T1VE 


Strange  Bedfellows 

Patrons  who  doubted  Metro’s  “Sequoia” 
might  have  changed  their  minds  had  they  at¬ 
tended  the  May  21  hearing  on  the  proposal  to 
legalize  Sunday  blue  laws  held  before  the  House 
Committee  on  Law  and  Order.  No  deer  and 
mountain  lion  harmonized,  but  two  factions 
generally  considered  as  much  opposed  to  each 
other  stood  on  the  same  side,  rapped  blue  law 
liberalization. 


With  its  leading  officers  attending  Allied’s 
Atlanta  convention,  the  local  IEPA  sent  secre¬ 
tary  Miss  Jeanette  Willensky  to  Harrisburg  as 
its  representative.  Aligned  with  her  as  oppos¬ 
ing  the  measure  were : 

Lord’s  Day  Alliance’s  Rev.  William  B.  For¬ 
ney,  W.  C.  T.  U.’s  Mrs.  Ella  B.  Black,  Penn¬ 
sylvania  Council  of  Churches’  Dr.  W.  L. 
Mudge,  State  Sabbath  School  Asscciatu  n  s 
Walter  E.  Myers,  Men’s  Dry  League's  Rev.  (). 
B.  Poulson,  Sabbath  Association  of  Western 
Pennsylvania’s  Rev.  R.  M.  Blackwood,  Na¬ 
tional  Reform  Association’s  Rev.  H.  B.  Mansell, 
P.  O.  S.  of  A.’s  Harry  Leary. 

Said  Miss  Willensky:  “The  bill  is  spon¬ 
sored  bv  the  greedy  chain  theatre  owners. 

.  .  .  The  local  option  feature  of  the  bill  is 
vicious.  .  .  .  There  should  be  a  State-wide  vote 
on  Sunday  amusement  rather  than  local  votes 
on  the  issue.” 

Why  the  IEPA,  which  was  organized  because 
members  were  quoted  as  wanting  to  protect 
their  rights  to  operate  their  business  as  they 
saw  fit,  should  seek  to  deprive  Pennsylvania 
cities,  towns,  from  judging  for  themselves 
whether  they  desire  Sunday  movies  no  one  could 
figure  out,  That  IEPA  interests  are  opposed 
to  those  of  circuits,  no  one  denies.  That  their 
accusations  such  as  listed  above  might  be  so 
motivated  is  also  apparent. 


The  Reverend  Dr.  Forney 

With  lEPA’s  Miss  Willensky  and  6  others 

But  to  see  any  movie  trade  group,  generally 
believed  to  be  members  of  a  liberal  industry, 
siding  with  state  reformers,  reactionaries  was 
a  surprise.  Still  puzzled,  wondering  whether 
the  picture  was  real  or  an  illusion,  localites 
continue  to  speculate  this  week,  whether,  if 
Sunday  movies  were  finally  allowed,  IEPA 
members  would  continue  to  keep  their  houses 
closed  that  day  to  prove  the  courage  of  their 
convictions. 


PRODUCTION 


Glorification  Battle 

No  stranger  to  the  motion  picture  industry  is 
the  cycle.  Trade  folk  have  become  accustomed 
to  see  one  hit  followed  by  copies,  not  only  from 
other  companies,  but  often  from  the  first  maker, 
but  the  industry  has  never  looked  upon  the 
rapidity  attained  by  the  current  federal  in¬ 
vestigator  glorification. 

From  Warners,  United  Artists,  Metro  came, 
during  the  past  month,  “G-Men,”  “Let  ’Em 
Have  It,”  “Public  Hero  No.  1,”  each  admittedly 
a  good  job,  each  proving  that  the  federal  men 
must  win,  that  the  criminal  can’t. 

That  such  pictures  are  cleanups  in  large  cities 
won’t  be  denied,  but  what  an  exhibitor  buying 


THE  PHILADELPHIA  EXHIBITOR 


Jun  1  ’  3  5 


13 


the  three  products  will  do  when  all  shows  be¬ 
come  available  at  the  same  time  represents  a 
problem.  Each  is  produced  well,  each  teaches 
the  same  lesson,  each  varies  the  technique  a  bit. 
Warners,  with  “G-Men,”  came  in  first  by  three 
weeks,  were  followed  by  UA’s  “Let  Em  Have 
It,”  now  are  pursued  by  Metro’s  “Public  Hero 
No.  1.” 


United  Artists'  president  Joseph  M.  Schenck 
has  resigned  that  post,  retains  his  leadership  of 
the  United  Artists  theatre  chain,  will  become 
identified  with  Fox  in  an  important  capacity  As 
far  as  is  known,  the  merger  does  net  affect 
other  United  Artists  units. 

20th  Century’s  Zanuck  becomes  a  Fox  vice- 
president,  Schenck  the  Fox  board  chairman. 


Metro’s  Morris, 
UA’s  Arlen, 
Warners’ 
Cagney 

The  competition 
grew  keen 


This  week,  as  all  three  started  to  break  com¬ 
petitively  throughout  the  country,  with  each 
watching  the  others’  selling  lines  so  keenly  that  at 
least  two  suits  were  even  begun  to  protect  such 
titles,  lines,  observers  began  to  clock  the  grosses, 
noting  whether  the  race  was  to  be  to  the  swift 
or  whether  they  would  be  more  than  enough 
for  all. 


No  Fox  shakeup  is  intended.  To  55  or  60  pic¬ 
tures,  the  Fox  schedule  will  expand. 

Coast  observers  saw  this  change,  brought 
out  the  familiar  stories  that  Warners.  Fox, 
Universal,  the  Selznicks,  Paramount  might  be 
concerned  with  future  mergers.  If  there  is 
any  truth  in  these  rumors,  no  signs  were  evi¬ 
dent  this  week. 


Foreign  Pictures 

Many  British  producers  visit  these  shores, 
seeking  American  hookings.  Last  fortnight  sazv 
these  developments : 

Anglo-American  Renters,  Ltd. — Captain 
A.  S.  N.  Dixey  landed,  says  he  seeks  inter¬ 
changing  American  independent  pictures  with 
English  independents. 

Spoke  the  Captain :  “We  feel  that  not  only 
independent  productions,  but  also  stars,  should 
be  exchanged.  At  present,  we  have  quite  a 
few  American  stars  in  English  films  ...  we 
should  like  to  see  more  British  actors  popular¬ 
ized  in  America  ...”  For  15  years  an  M.  P., 
Captain  Dixey  favors  co-operation  in  films 
from  a  propaganda  viewpoint  as  well.  Asso¬ 
ciated  with  him  were  foreign  sales  manager 
Peter  Witt,  Independent  Producers  Studios’ 
managing  director  G.  Niclas.  With  no  English 
circuit,  though  probably  soon  opening  a  ’’win¬ 
dow  dressing”  theatre  in  West  London,  Anglo- 
American  Renters,  Ltd.,  will  make  12  pictures, 
use  continental  as  well  as  English  stories. 

British  International  Pictures — Execu¬ 
tive  Arthur  Dent  landed  here  recently,  stated 
his  company  will  send  between  12  and  15  pic¬ 
tures  here,  will  decide  distribution  arrange¬ 
ments  following  Broadway  trade  showings.  Ex¬ 
pected  soon,  too,  was  board  chairman  John 
Maxwell  who  helps  guide  this  production  unit 
which  also  operates  240  English  theatres. 


20th  Century  to  Fox 

Sleeping  during  the  long  winter,  the  merger 
mart  became  active  this  week  caught  the  trade 
unawares  with  a  change  that  indicated  far- 
reaching  influence. 

To  Fox  Film  Corporation  will  go  20th  Cen¬ 
tury,  hitherto  a  United  Artists  family  member. 


DISTRIBUTION 


Conventions 

Annual  sales  meetings’  progress  were  re¬ 
corded  thusly  last  week: 

Republic — Company’s  first  national  conven¬ 
tion  takes  place  June  7-8  in  Cincinnati.  Pres¬ 
ent  will  be  Republic  distributors,  with  26  ex¬ 
changes  represented. 

GB — That  GB  would  distribute  16  features 
in  this  country  during  the  1935-1936  season 
was  indicated  by  vice-president  Arthur  A.  Lee, 
general  sales  manager  George  W.  Weeks  at 
the  company’s  first  annual  convention  in  New 
York  City.  These  will  be  chosen  from  52 
produced  by  the  parent  British  company. 


PRESS 


Publisher  Mickey 

Newsstand  magazine  buyers,  last  fortnight, 
saw  a  bright,  new,  attractive  cover  to  invite 
their  attention.  The  Mickey  Mouse  Magazine, 
still  another  enterprise  begun  by  Mickey  Mouse, 
blossomed  forth,  threatened  to  equal  the  success 
attained  by  all  other  Mickey  Mouse  endeavors. 

Fathered  by  United  Artists’  publicity,  adver¬ 
tising  manager  Hal  Horne,  the  Mickey  Mouse 
magazine  is  a  creditable  achievement,  a  sure¬ 
fire  attraction  for  kiddies,  ideal  for  theatre 
giveaways.  That  exhibitors  would  not  take 
long  to  use  such  a  medium  as  a  reason  for 
enticing  kiddie  trade  was  evident.  Already 
some  theatremen  were  thinking  that  giving  a 
certain  number  away  free  to  kiddies  might 


boost  matinee  attendance,  perfect  children’s, 
trade  increase. 

Because  Mickey  Mouse  has  not  only  held  his 
high  place  but  has  increased  his  popularity  year 
in,  year  out,  observers  believe  the  new  Mickey 
Mouse  magazine  will  be  a  good,  permanent 
addition  to  the  country’s  publications.  As  an 
advertising  spot  for  Mickey  Mouse  manufac- 


Publisher  Mickey 

His  future  looks  prosperous 


turers,  16  mm.  makers,  others,  it  is  ideal, 
for  the  Mickey  Mouse  reading  audience  will 
likely  be  as  eager  for  other  Mickey  Mouse 
creations. 


CORPORATE 


Securities  View 

From  the  Securities  and  Exchange  Commis¬ 
sion,  Washington,  was  learned,  last  fortnight, 
salaries,  stockholdings,  agreements  made  by 
certain  movie  companies  with  the  executives. 
Some  follow : 

Warners — Harry  M.  Warner,  Jack  Warner, 
Major  Albert  Warner  hold  less  than  10%  com¬ 
mon  stock  in  the  company,  their  holdings  total¬ 
ing  325,882  shares,  with  a  3,801,000  outstand¬ 
ing.  The  trio,  with  Renraw,  Inc.,  hold  60,334 
shares  preferred  stock,  with  the  total  at  103,107. 
The  trio  holds  $6,060,799  debentures.  Sam  E. 
Morris  holds  3,000  common  shares,  Samuel 
Oarlisle  1.200. 

Universal — Contract  with  sales  manager 
James  R.  Grainger,  expiring  July  16,  1935,  lists 
a  $1,000  weekly  salary,  plus  2 14%  of  any  in¬ 
crease  in  “played  and  paid”  business  for  the 
year  ended  July  18  over  similar  business  the 
preceding  year. 

That  Universal  values  its  highly  popular  sales 
manager  was  indicated  this  week  when  an¬ 
nouncement  was  made  that  he  had  signed  a 
new  contract,  would  continue  as  Universal  sales 
manager  for  some  time  to  come. 

Carl  Laemmle,  Sr.,  holds  74%  stock,  75% 
preferred.  2,096  shares  common  stock  is  held 
by  P.  D.  Cochrane,  2  862  by  R.  H.  Cochrane. 
General  counsel  Willard  McKay  holds  a  three- 
vear  contract  to  September  30,  1936,  with  $700 
weekly  retainer. 


14 


Jun  1’35 


THE  PHILADELPHIA  EXHIBITOR 


EXHIBITORS  are 
CHEERING! 

The  deal  that's  so  unique 
and  amazing  that  theatres 
are  making  and  breaking 
records  with  it ! 


‘FLORAL 

MODERNE 

DINNER  or  TEA  SET! 


IT'S  DIFFERENT! 

IT'S  REMARKABLE! 

Your  Patrons  are 

Waiting  for  this‘Hit  of  theYear’ 

Ask  the  — 

frolic,  Phila.  and  many 

girard,  Phila.  others 

embassy,  Phila.  throughout  the 
colonial,  Phila.  territory 


QUALITY  PREMIUM 

DISTRIBUTORS,  Inc. 

Serving  Exhibitors  from  Coast  to  Coast 
HOME  OFFICE:  -  1305  VINE  ST.,  PHILA.,  PA. 


Financial  Reports 

What  profits  rvere  made  during  the  past  year 
by  companies  were  indicated  as  follows  witth 
other  financial  developments: 

Columbia — Net  profits  for  the  nine  months 
ended  March  30,  1935  totaled  $1,572,720.50, 
equal  to  approximately  $8.62  per  share  on 
177,933  common  stock  shares  outstanding,  after 
deducting  preferred  dividends.  Corresponding 
period  last  year  showed  $739,338.94  profit  or 
$4.17  per  share. 

Monogram — May  16,  president  W.  Ray 
Johnston  declared  the  one  and  one-half  per  cent 
dividend  on  stock,  payable  immediately,  first 
quarterly  dividend  for  the  coming  year. 

Metro-Goldwyn-Mayer  —  All  outstanding 
preferred  stock  for  this  company  will  be  retired 
June  15.  146,691  shares,  at  $27  par  value,  are 
included.  Regular  quarterly  50  cent  dividend 
to  stockholders  was  also  voted  on  the  common 
stock. 


Elections 

Last  fortnight,  these  company  elections  took 
place: 

Keith  Albee  Orpheum — Re-elected  were 
president  L.  E.  Thompson,  vice-president, 
general  counsel  I.  E.  Lambert,  vice-president, 
treasurer  Leon  Goldberg,  vice-president  A.  E. 
Roach,  vice-president  Nate  Blumberg,  comp¬ 
troller  O.  R.  MacMahon. 

Indorsement  was  given  at  the  Keith-Albee- 
Orpheum  meeting  recently  to  proposed  agree¬ 
ment  by  which  the  organization  would  have 
10  per  cent  participation  in  the  Schenck  plan 
for  Fox  Metropolitan  reorganization. 

Universal  Pictures  Corporation  —  Re¬ 
elected  as  Universal  directors  in  Wilmington 
absentee  election  were  Carl  Laemmle,  R.  H. 
Cochrane,  P.  D.  Cochrane,  J.  Meyer  Schine, 
Simon  Klee,  C.  B.  Paine. 

Universal  Pictures  Corporation — Re¬ 
elected  as  officers  by  the  stockholders  were 
president  Carl  Laemmle,  vice-president  R.  H. 
Cochrane.,  treasurer  Charles  B.  Paine,  secretary 
Willard  S.  McKay,  assistant  treasurer  Eugene 
F.  Walsh,  assistant  secretary  Helen  E.  Hughes. 

RCA — Re-elected  were  directors  David  Sar- 
ncff,  E.  W.  Harden,  J.  H.  Hammond,  Jr.,  A.  E. 
Braun  for  a  three  year  term  who  will  serve 
with  8  others. 


COURTS 


Receivership’s  End 

That  Paramount  Publix  is  approaching  re¬ 
ceivership’s  end  is  apparent.  June  3,  the  new 
company  board  meets,  will  consider  company 
management.  Later  will  come  a  stockholders’ 
meeting,  directors’  ratification,  terms  of  service. 
To  be  chosen,  as  well,  will  be  the  board  head, 
with  company  officers  in  the  future. 

Approved  May  18  by  Federal  Judge  Coxe 
was  the  name,  Paramount  Pictures,  Inc.,  for  re¬ 
organized  Paramount  Publix  Corporation. 
Stockholders  will  pass  on  the  title. 

Thus,  two  years  after  its  crisis,  the  company 
emerges  from  its  financial  dilemma,  with  its 
record  of  keeping  contractual  faith  with  its 
customers  unsullied. 

While  the  trade  wondered  who  would  head 
the  reorganized  company,  those  with  the  Para¬ 
mount  interests  at  heart  hoped  a  film  man 
would  lead  the  organization,  give  confidence  to 
company  morale,  industry  generally. 


Stories  by  Oliver  Drake 
Direction  by  Bob  Hill 
Supervised  by  Ray  Kirkwood 


“TEXAS 

RAMBLER 

“MOTION  PICTURE  HERALD" — This  is 
active  western  material,  with  its  full  quota 
of  hard  riding,  quick  shooting  and  fighting. 
“MOTION  PICTURE  DAILY" — Exhibitors 
should  h3ve  no  trouble  with  this  where 
westerns  are  liked. 

"SHOWMEN'S  TRADE  REVIEW" — Third 
of  super  series  best  so  far;  a  really  good 
western  in  every  way. 

"BOX  OFFICE" — More  than  the  usual 
amount  of  fast  riding  and  hand  to  hand 
combats  enliven  this  western  drama. 

"CYCLONE 

RANGER 

"THE  FILM  DAILY” — Mexican  border 
thriller  has  plenty  of  action  with  Cody 
delivering  strong. 

"SHOWMEN’S  TRADE  REVIEW” — Enough 
thrills,  spills,  fights,  to  please  most  rabid 
fans. 

“BOX  OFFICE” —  ...  a  well  told  story, 
first  rate  supporting  cast  and  superb  pho¬ 
tography  putting  it  far  above  the  average 
outdoor  drama. 

“JAY  EMANUEL  PUBLICATIONS” — 
Action  lovers  will  be  more  than  s  tisfied. 


FRONTIER 

DAYS" 


"FILM  DAILY” — Great  stuff  for  western 
fans.  Hard  fighting,  smash  bang  fights  and 
plenty  of  thrills. 

"SHOWMEN'S  TRADE  REVIEW" — Bang 
up  western  leaves  little  to  be  wanted. 
"BOX  OFFICE" — Fast  action  that  will 
suit  the  western  picture  fans  to  a  “T.” 
"FILM  CURB” — This  one  provides  all  the 
thrills  and  more  that  western  fans  crave. 
"JAY  EMANUEL  PUBLICATIONS" — 

Should  completely  satisfy  western  fans. 


k 


WATCH  FOR  - 


i 


EVANISHING  RIDERS 


SPECTRUM  PICTURES  CORP. 

729  SEVENTH  AVE.,  NEW  YORK  CITY 


Distributed  by 

PREFERRED  PICTURES,  INC. 

1323  VINE  ST.,  PHILADELPHIA 
MATHER  BUILDING,  WASHINGTON 


THE  PHILADELPHIA  EXHIBITOR 


Jun  1 ' 3  5 


15 


HONEYMOON  LIMITED.  Neil  Hamilton  and  Lloyd  Hughes  support  Irene  Hervey  in  the 
Monogram  show. 


Heard  In 

INE  STREET 

Plenty  Chain 
Letters  Here 


Lew  Berger  gave  the  FD  girls  a  box  of  candy. 

Frances  Axler  is  the  new  FD  poster  clerk. 

Girls  of  FD  are  giving  a  farewell  dinner  to 
Rose  Foreman,  who  is  leaving  soon  to  get 
married. 

Charlie  Goldfine  came  back  from  the  Allied 
convention  and  said  that  a  girl  had  fol¬ 
lowed  him  300  miles  into  Georgia.  His 
story  didn't  tell  what  happened  after  the 
march  to  Georgia. 

Bill  Heenan,  at  Peerless,  is  quite  enthused 
over  the  way  his  pictures  are  doing. 
"Hell's  Angels”  and  “Scarface,"  which 
played  some  upstate  spots,  did  remarkable 
grosses.  His  complete  lineup  includes 
features,  cartoons,  one  and  two  reel  come¬ 
dies  as  well  as  new  westerns.  His  United 
Artists  re-issues  are  full  of  box  office 
names  and  should  score.  He  is  getting  set 
on  his  Philadelphia  deals  soon. 

Masterpiece,  with  "The  Perfect  Clue"  work¬ 
ing  around,  is  beginning  to  line  up  big 
exploitation  stunts  for  "Mutiny  Ahead" 
and  “Now  or  Never,”  with  Richard  Tal- 
madge.  Meanwhile,  "Secrets  of  China¬ 
town"  is  still  the  good  grosser  of  always 
and  Bennie  Harris  is  kept  busy  setting 
dates.  "The  Phantom  Fiend"  will  be  ready 
for  distribution  shortly,  Ed  Boreth  pro¬ 
claims. 

First  Division  had  "March  of  Time"  ready 
for  distribution  this  week  end.  The  three 
clips  include  the  Navy,  Washington  and 
Russia,  and  advance  reports  were  enthusi¬ 
astic.  In  addition,  manager  Sam  Rosen  was 
feted  quite  a  bit  this  last  week  end,  what 
with  his  20th  wedding  anniversary  and  his 
fraternal  work.  That  Camden  anniver¬ 
sary  party  was  quite  something,  With 
Myer  Adleman  plenty  in  the  limelight.  New 
FD  shows  include  "Hoosier  Schoolmas¬ 
ter,  Public  Opinion,”  "Circumstantial 
Evidence,"  John  Wayne  westerns  and 
others.  At  the  end  of  June,  the  date  drive 
prizes  will  be  awarded. 

Mike  Levinson  is  going  to  Wildwood  for  a 
month’s  leave  of  absence.  He  plans  to 
rest. 

Harry  LaVine,  with  the  Tom  Mix  serial,  "The 
Miracle  Rider,”  beginning  to  work,  has 
plenty  to  keep  him  busy.  Critics  gave  the 
show  a  good  hand,  and  between  that  and 
his  Mascot  features  Harry  has  plenty  to 
talk  about.  "Ladies  Crave  Excitement”  is 
the  next  one  expected  in  from  Mascot  and 
it  should  be  up  to  the  mark  set  by  others 
from  Mascot. 

The  Street  went  chain  letter  conscious.  The 
idea  was  all  right  until  everyone  inter¬ 
ested  had  one  to  sell,  could  find  no  buy¬ 
ers.  But  at  that  those  first  in  made  some 
money. 

Dave  Barrist  goes  on  one  of  those  42  day 
North  Cape  cruises,  with  stops  at  Euro¬ 
pean  points.  He  leaves  the  end  of  June. 

Harry  LaVine  played  host  to  Mascot’s  Jack 
Fier  this  week,  and  later  hopped  over  to 
the  big  city.  He  is  scheduled  to  pay  a 
visit  to  Washington  this  weekend. 

Horlacher  Highlights”  came  out  again. 
Highlights  are  a  poem,  pictures  of  new 
trucks,  the  birthday  list,  and  a  safety  slo¬ 
gan  contest,  with  a  $5  prize. 

Ben  Bihen,  RCA  state  representative,  now 
consulting  engineer  for  RCA,  Camden, 
welcomed  a  daughter  into  his  family  May 
22.  6J4  lbs.,  she  will  be  named  Joan. 


Dave  Miller,  formerly  with  S-W,  is  now  back 
with  Universal,  handling  circuit  sales  for 
the  company. 

Pop  Korson,  Masterpiece,  lunched  with  M. 
Kleinermann,  New  York  shorts  producer. 
They  talked  contracts  over  at  H.  and  H. 

Johnny  Bachman  attended  the  postoffice  cere¬ 
monies. 

It’s  a  girl,  9  lbs.,  at  the  Charlie  Beilans.  The 
Warner  salesman  lost  a  bet  with  his  wife. 
He  said  it  would  be  a  boy. 

Vine  Street  mourned  Harry  Schwalbe’s  pass¬ 
ing.  He  was  on  the  street  Friday  before 
his  death  and  bought  a  car,  accompanied 
by  Ben  Bache.  It  is  understood  that  he 
leaves  his  estate  as  a  trust  fund,  with  the 
Girard  Trust  Company  as  administrator, 
with  Albert  Sansson,  Esq.,  co-trustee.  It 
is  also  reported  that  his  will  says  that  no 
part  of  his  estate,  including  his  Stanley 
stock,  can  be  sold  until  Marian  Green,  his 
daughter,  now  20,  reaches  40.  James 
Green,  her  husband,  manages  the  Annap¬ 
olis,  Maryland,  Circle  Theatre.  Schwalbe, 
who  had  an  interest  in  I  8  houses  when  he 
died,  was  one  of  the  best  known  men  in 
the  territory.  Mary  Pickford,  it  is  under¬ 
stood,  sent  flowers  to  his  funeral. 

David  Starkman,  whose  mosquito  circuit,  is 
coming  along,  has  Homer  Lord  as  man¬ 
ager. 

Projection  authority  Richardson,  "Motion 
Picture  Herald,"  was  a  visitor  in  town 
here  this  week,  addressing  local  managers. 

Joe  Conway,  Egyptian  Theatre  impressario, 
met  an  exhibitor  on  the  street,  said:  "What 
do  you  think  of  the  Pettingill  Bill?”  Said 
the  exhibitor:  "Well,  if  it  is  passed  I  think 
we  ought  to  do  a  lot  of  business  on  Sun¬ 
day.” 

Paramount,  intent  on  keeping  its  film  in  the 
best  of  condition,  has  a  film  manual  that 
it  gives  to  employees.  It  explains  every¬ 
thing  that  the  exchange  folk  have  to  know 
about  film  from  the  story  of  raw  stock  to 
processing,  exchange  handling,  exchange 
inspection,  film  damage,  exchange  vaults, 
effect  of  weather,  splicing,  film  damage 
identification,  leaders  and  trailers,  junk 
film  routine,  fire  protection,  health  pre¬ 


cautions.  A  good  job,  it  illustrates  how 
Paramount  desires  to  keep  its  film  in  the 
best  of  condition. 

Joe  Morrow,  Metro  upstate  salesman,  won  a 
gold  watch  at  the  convention  for  winning 
most  money  at  Monte  Carlo  night. 

Bess  Redmond  is  a  frequent  visitor  at  Strouds¬ 
burg,  to  see  sister  Betty,  former  Metroite. 

Gals  from  Metro  are  getting  equestrian-con¬ 
scious — and  Joe  Farrow  catching  the 
fever. 

Henry  Lewis  is  discarding  the  cane,  and 
learning  how  to  walk  all  over  again. 

Mildred  Rudo  h  eard  gentlemen  prefer  bru¬ 
nettes — and  so  has  decided  in  that  favor. 

What  attractive  young  lady  was  attracted 
to  an  attractive  film  executive  on  the  trip 
to  Harrisburg? 

Rose  Katz,  late  of  MGM,  is  now  with  War¬ 
ners. 

Mildred  Levy  is  now  attached  to  the  First 
Division  staff. 

Metro  is  dropping  its  own  checkers  and  is 
using  Ross  Federal  men. 

Bill  Beckett,  pride  of  Nookey’s  heart,  pitched 
a  no-hit  no-run  game  for  Winonah  Acad¬ 
emy. 

Norman  Lewis,  the  dramatist,  attended  the 
Sketch  Book”  opening,  sat  in  a  box. 
Leonard  Schlesinger,  S-W,  was  also  pres¬ 
ent  with  other  film  folk. 

Legit  manager  Leopold  wants  to  be  remem¬ 
bered  to  all  the  boys.  He  is  attached  to 
the  Shubert  office  here. 

O.  B.  Derr,  Gold  Medal  Scranton  salesman, 
is  all  pleased  because  his  wife  presented 
him  with  a  son  May  15.  He  weighs  8  and 
one-half  pounds. 

Rita  Eberg,  Gold  Medal,  became  an  aunt, 
May  1  4. 

Sam  Hyman  is  recovering  from  a  hospital 
illness. 

Norman  Lewis  took  A1  Davis  to  Young’s  for 
a  workout,  has  now  decided  that  the  idea 
isn’t  so  good.  He  figures  that  there’s  no 
use  in  building  exchange  executives  up  to 
make  them  tougher. 

Herb  Given  took  Joe  Singer,  John  Schaeffer 
to  the  GB  convention  in  New  York  City. 
George  Dillon  is  now  with  the  company 
here. 


BLACK  FURY.  Warners  have  a  he-man  show  with  a  he-man  star  in  “Black  Fury,”  the 
Paul  Muni  hit. 


i6 


Jun  1T35 


THE  PHILADELPHIA  EXHIBITOR 


WITH  REPUBLIC.  John  Golder  will 
be  in  charge  of  the  new  Republic 
exchange  here  to  be  opened  soon. 


RCA  Engineering  Chief 
Addresses  SMPE  on  Sound 

Hints  on  What  Future  Might 

Bring  in  Field 

A  recital  of  the  remarkable  progress 
which  has  been  scored  in  the  complex  art 
of  bringing  realism  to  sound-motion-pic  - 
tures  through  the  sound  studios  and  the 
theatre,  was  contained  in  a  series  of  tech¬ 
nical  papers  delivered  by  RCA  Photo¬ 
phone  research  engineers  before  the 
Society  of  Motion  Picture  Engineers, 
recently. 

Preparing  the  ground  for  the  papers  which 
followed,  Max  C.  Batsel,  RCA  Photophone  en¬ 
gineering  chief,  traced  the  history  of  the  devel¬ 
opment  of  sound  motion  picture  principles  in  the 
research  laboratories  of  RCA  and  its" associated 
companies  and  pointed  out  that  these  pioneers 
were  actuated  by  fundamental  ideals  which 
many  studio  technicians  now  neglect  because 
of  their  absorption  with  production  problems. 
He  told  how  years  of  experience  in  servicing 
theatre  sound  equipment  and  consulting  with 
motion  picture  sound  recording  licensees  has 
guided  the  direction  of  new  developments.  Net 
result  of  this  research  and  investigation  into 
all  methods  of  recording  are  today’s  highly 


Kalmus  on  Color 


Of  interest  to  theatre  owners  were 
two  advantages  of  new  Technicolor  sys¬ 
tem,  cited  last  week  by  Dr.  Herbert  T. 
Kalmus,  president  company  and  devel¬ 
oper  of  recent  three-color  process. 

First,  because  the  process  is  “sub¬ 
tractive  one”  theatre  owners  need  not 
worry  about  brilliance  or  install  pow¬ 
erful  projector  lights.  The  brilliance 
is  as  much  in  the  film  as  it  is  in  black 
and  white  film — “which  it  would  not  be 
had  the  system  been  an  additive  one,” 
Dr.  Kalmus  stated. 

Secondly,  because  Technicolor  chose 
to  use  single  coated  film,  the  exhibitor 
need  not  be  troubled  by  bugaboo  of 
years  gone — changes  of  focus  resulting 
from  double  coated  film  warping  in  two 
directions. 


Zoning  Plans  Pour  in 
as  Committee  Begins  Work 

Thinks  Hearings  May  Soon 

Commence  in  Territory 

With  practically  all  suggestions  regard¬ 
ing  competitive  situations  received  by 
local  code  board  secretary  Basil  Ziegler, 
with  the  clearance  committee  at  work,  it 
is  expected  that  zoning  hearings  may 
begin  soon. 

Nearly  all  those  who  . were  requested  to  draw 
up  schedules  of  competitive  situations  have 
complied  with  the  request. 

Following  this,  the  committee  will  line  up  a 
tentative  schedule  and  then  have  hearings  on 
various  points  to  be  disputed. 

(Ed.  Note. — The  Supreme  Court  decision 
finding  the  NRA  unconstitutional  means  an  end 
to  all  code  deliberations,  procedure.  If  any¬ 
thing  in  this  story  is  to  be  continued,  it  will 
have  to  be  by  a  joint  mutual  arrangement  con¬ 
ference  including  distributors,  producers,  ex¬ 
hibitors.  Code  powers  ended  May  27.  All 
codes,  all  NRA  enforcement  was  ended  by  the 
President  at  that  time.) 


perfected  recording  and  reproducing  devices 
“which  mere  nearly  approximate  the  engineer's 
goal  of  reproducing  the  original  sound  so  as 
to  effectively  produce  the  illusion  of  being 
present  at  the  scenes  depicted  by  the  camera.” 

Touching  on  the  ceaseless  task  which  engi¬ 
neers  had  set  themselves  to  eliminate  every  pos¬ 
sible  source  of  distortion,  Batsel  declared  that 
recently  developed  equipment  now  available  to 
recording  studios  eliminate  practically  all  of  the 
objectionable  distortions  produced  by  the  me¬ 
chanical  equipment  itself.  He  stated  that,  in  his 
opinion,  insufficient  attention  has  thus  far  been 
paid  to  the  creation  of  ideal  recording  acous¬ 
tics  in  the  studios  and  ideal  reproducing  acous¬ 
tics  in  the  theatres.  For  the  reproduction  of 
speech  in  the  theatre  the  auditorium  should  be 
free  of  resonent  conditions  and  appreciable 
reverberation  through  the  use  of  sound  absorb¬ 
ing  materials,  he  said.  Yet  these  conditions 
are  not  desirable  for  musical  reproduction.  The 
most  desirable  arrangement,  he  suggested,  might 
be  to  use  two  sound  tracks  and  two  complete 
reproducing  systems  so  that  dialogue  could  be 
reproduced  over  a  system  similar  to  that  now 
employed,  and  the  music  through  a  system 
utilizing  an  entirely  different  loudspeaker  ar¬ 
rangement,  preferably  one  that  would  diffuse 
the  sound  and  spread  the  sources  over  a  greater 
area  so  as  to  increase  its  reverberance. 


FETED.  Dave  Miller  was  given  a 
farewell  dinner  by  S-W  execs,  May 
23.  At  the  head  table  were  A.  J. 
Vanni,  Miller,  Leonard  Schlesinger, 
Dave  Weshner,  Charlie  Perry. 


ASCAP  Suit  Due 


Federal  Judge  John  Knox  will  hear 
the  government’s  suit  against  American 
Society  of  Composers,  Authors  and 
Publishers,  June  10.  He  granted  the 
government’s  motion  for  a  preference  in 
the  anti-trust  case. 


Elsie  Finn  Married 

Elsie  Finn,  Record  movie  scribe,  became  the 
wife  of  Dr.  Reuben  M.  Lewis,  May  20.  She 
is  the  daughter  of  Mr.  and  Mrs.  Samuel 
Crayder. 

Mrs.  Lewis  attended  Girls’  High  School, 
Temple  University,  U.  of  P.  Her  husband  is 
attached  to  the  staff  of  Philadelphia  General 
Hospital,  where  he  served  his  interneship. 

The  entire  local  movie  industry  wishes  her 
well. 


Clambake  Soon 


It  looks  like  the  clambake  the  indus¬ 
try  has  been  waiting  for  will  be  the 
combined  product  of  Jim  Clark  and  Iz 
H  irschblond. 

The  latter  has  invited  the  local 
Variety  Club  at  a  date  to  be  set  by  the 
club  and  promises  to  have  Governor 
Hoffman  of  New  Jersey  there  as  guest. 

Just  where  Colonel  Jim  Clark  gets 
into  the  picture  isn’t  certain  but  he  is 
on  the  record  as  saying  that  the  clam¬ 
bake  ought  to  be  held  soon. 


THE  GIRL  FROM  10TH  AVENUE.  Bette  Davis  is  the  star  player  in  the  Warner  pro¬ 
duction,  aided  by  a  good  cast. 


WEAK 

KNEED 


Jun  1'35  pg.  17 


or  an  alert ,  constructive  force? 


PUT  yourself  in  Mr.  Theatre  Owner’s  chair!  Would 
you  rather  devote  your  Trade  Reading  Hours  to 
ponderous  treatises  of  nation-wide  problems  and  aca¬ 
demic  studies  of  appalling  trade  practices  violations  in 
Peoria — or  would  you  rather  devote  those  same  T.  R.  H.’s 
to  a  decided,  two-fisted  attack  on  your  local  ills — a  pat 
on  the  back  for  a  local  job  well  done — all  garnished  with 
a  flowing,  breezy,  newsy  chatter  about  the  fellows  you 
know  and  situations  with  which  you  are  familiar? 

Professor  Einstein  has  the  world’s  greatest  modern 
mind,  but  if  you  wanted  understandable  interesting 
news,  you’d  rather  listen  to  Lowell  Thomas. 

Take  advantage  of  Mr.  Theatre  Owner’s  T.  R.  H.’s 
through  the  columns  of  his  local  Regional. 


EMANUEL 

PUBLICATIONS 


HOME  TOWN  TRADE  PAPERS 
OF  4600  THEATRE  OWNERS 


^Synonymous 


18 


Jun  1 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


State  Legislature  Likely  to  Approve 

Sunday  V ote  for  Pennsylvania,  Report 


Think  Representatives,  Senators  Will  Okay  Local  Option 
— Harrisburg  Hearing  Attracts  Record  Throng — IEPA 
Lines  Up  With  Blue  Law  Advocates 

Political  Observers  believe  that  the  Pennsylvania  state  legislature  will  give  the 
people  of  the  state  the  right  to  decide  for  themselves  whether  or  not  they  wish 
Sunday  motion  pictures. 


S.R.O.  signs  should  have  been  hung  over  en¬ 
trances  to  the  spacious  hall  of  the  Pennsylvania 
House  of  Representatives  May  21,  so  many 
proponents  of  Sunday  movies  crowded  into  the 
chamber  to  lend  their  support,  by  their  pres¬ 
ence,  applause  and  voice,  at  a  public  hearing  on 
the  Schwartz-Melchiorre-Barber  bill,  compro¬ 
mise  local  option  Sunday  motion  picture  meas¬ 
ure.  A  handful  of  opponents  occupied  a  small 
corner  cf  the  room. 

Only  one  speaker,  a  woman,  among  the 
opponents,  represented  any  theatrical  group. 
The  only  other  speaker  among  the  opponents 
who  represented  other  than  religious  and  re¬ 
form  groups  was  a  Philadelphian  who  said  he 
was  a  member  of  the  Patriotic  Order  Sons  of 
America. 

In  addition  to  a  half  dozen  ministers  who 
spoke  in  favor  of  the  measure,  other  propon¬ 
ents  included  representatives  of  the  Pennsyl¬ 
vania  Federation  of  Labor,  Pennsylvania  State 
Hotels  Association,  Philadelphia  Merchants' 
Association,  Philadelphia  Restaurant  Men's 
Association,  Roosevelt  Citizens’  Committee  of 
Philadelphia,  Philadelphia  Real  Estate  Board, 
West  Philadelphia  Women’s  Association,  Phila¬ 
delphia  Professional  and  Business  Men’s  Or¬ 
ganization,  United  Business  Men’s  Association 
of  Philadelphia,  Boosters!  Association  of 
Philadelphia  and  numerous  theatre  owners  and 
employes. 

Although  the  hearing  started  promptly  at 
2.30,  the  hall  of  House  of  Representatives  was 
filled  with  the  clashing  groups  an  hour  before 
the  meeting  convened.  A  small  group  of 
women,  headed  by  two  color  bearers,  one  with 
the  white  flag  of  the  Women's  Christian  Tem¬ 
perance  Union,  and  the  other  with  an  American 
flag,  marched  through  the  crowds  to  a  point 
near  the  chairs  in  which  the  members  of  the 
House  Ways  and  Means  Committee  were 
seated.  Representative  Louis  Schwartz,  Repub¬ 
lican,  Philadelphia,  co-author  of  the  measure 
and  author  of  the  Sunday  baseball  bill  of  1933. 
shouted  to  a  page  boy,  “Get  these  girls  some 
chairs.”  Most  cf  the  marchers  were  beyond 
middle  age.  Assemblyman  Charles  Melchiore, 
Philadelphia  Democrat,  another  of  the  spon¬ 
sors  of  the  measure  and  chairman  of  the  House 
Ways  and  Means  Committee,  presided,  while 
Representative  Schwartz  was  floor  manager  of 
the  proponents.  The  Rev.  Dr.  Wili  am  B  For¬ 
ney,  Philadelphia,  general  secretary  of  the 


7-8  Majority  Seen 


Political  observers  believe  that  the 
Senate  will  pass  the  bill  calling  for  a 
Sunday  vote  on  the  Sunday  movie  ques¬ 
tion  by  a  majority  of  not  more  than 
6  or  7. 


Lord’s  Day  Alliance  of  Pennsylvania,  veteran 
of  many  another  battle  against  liberalization  of 
the  Blue  laws  in  the  past,  managed  the  forces 
of  the  opposition.  Each  side  was  limited  by 
the  committee  to  one  hour  for  presentation  of 
their  arguments,  but  this  period  later  was  ex¬ 
tended.  First  to  present  their  arguments,  the 
opponents  were  notified  they  would  be  permit¬ 
ted  a  quarter  of  an  hour  for  rebuttal.  In 
addition  to  the  spoken  arguments  presented  by 
the  proponents,  scores  of  resolutions  and  peti¬ 
tions  bearing  thousands  of  names  from  various 
organizations  favorable  to  the  measure  were 
presented  by  Assemblyman  Schwartz. 

Leading  the  opposition  forces  before  the  committee, 
the  Rev.  Dr.  Forney  branded  the  measure  as  “exceed¬ 
ingly  unfair”  and  “purely  a  piece  of  special  legislation. ” 
He  contrasted  the  bill  with  the  Schwartz  baseball  bill 
of  two  years  ago,  contending  it  more  unfair  than  the 
Sunday  baseball  bill  because  baseball  can  be  played  only 
between  2  and  6  P.  M . ,  while  movies,  if  the  measure 
passes,  would  be  shown  from  2  P.  M.  until  midnight. 
He  contended  also  that  the  local  option  features  of  the 
measure  were  unfair  and  declared  that  "While  the  bill 
makes  provisions  for  motion  pictures  it  specifically  out¬ 
laws  everything  else  on  Sunday.”  He  stated  he  was 
speaking  for  various  organizations  including  the  Anti- 
Salocn  League  and  Pennsylvania  State  Grange. 

Stating  she  represented  more  than  20,000  women. 
Mrs.  Ella  B.  Black,  State  president.  Women’s  Christian 
Temperance  Union,  declared  “This  bill  is  not  loyal  to 
God.”  Rev.  Robert  J.  Gottschall,  Norristown,  repre¬ 
senting  the  State  Sunday  Schools  Association,  presented 
his  objections  in  behalf  of  the  Sunday  School  teachers 
of  the  State. 

Applause  from  the  section  occupied  by  the  opponents 
greeted  the  declaration  of  the  Rev.  O.  B.  Poulson, 
Huntingdon,  secretary.  Men’s  Dry  League,  that  “These 
motion  picture  interests  do  not  come  before  you  with 
clean  hands.  He  asserted  the  movies  were  more  to 
blame  than  any  other  factor  for  sending  boys  to  the  re¬ 
formatory  at  his  home  town.  He  argued  further  that 
“movies  would  interfere  with  that  one  precious  hour  on 
Sunday  evenings  when  young  people's  organizations  of 
the  churches  meet,”  and  warned  that  passage  of  the 
measure  “will  stir  up  a  hornet’s  nest  among  the  church 
people.”  He  referred  to  the  Catholic  movement  against 
unclean  pictures  in  explaining  his  statement  that  the 
"hands  of  the  backers  of  the  bill  are  unclean.” 

Miss  Jeannette  Willensky,  Philadelphia,  representing 
the  Independent  Exhibitors’  Protective  Association  of 
Eastern  Pennsylvania,  probably  presented  the  most  im¬ 
passioned  plea.  She  said: 

“It  is  a  falsehood  when  we  are  told  that  this  bill  is 
sponsored  by  the  theatre  owners  of  our  State.  Its 
backers  are  the  250  chain  theatre  owners  who  send  their 
money  to  New  York,  and  not  the  800  independent 
owners  whose  theatre  receipts  are  invested  and  spent  in 
Pennsylvania.  The  local  option  feature  of  this  bill  was 
written  bv  these  chain  theatre  men  who  operate  de  luxe 
theatres  in  the  larger  cities  which  they  know  will  vrte 
for  Sunday  pictures.  A  state-wide  vote  would  be  fairer 
because  there  would  then  be  no  opposition  between 
the  theatres  of  the  metropolitan  cities  and  those  of  th" 
smaller  communities  which  would  vote  against  Sunday 
pictures.” 

Miss  Willensky  stated  she  renresented  110  theatre 
owners,  the  men  whose  interests  lie  in  the  neighborhood 
and  rural  owner  theatres. 

The  bill  was  termed  “un-American”  by  the  Rev. 
Dr.  R.  M.  Blackwood.  Pittsburgh,  representing  the 
Sabbath  Association  of  Western  Pennsylvania. 

Representing  the  National  Reform  Association  and 
the  Pittsburgh  Conference  of  the  Methodist  Church.  Rev. 
H.  B.  Mansell.  Pittsburgh,  declared.  “The  motion  picture 
industry  comes  with  “this  proposal  so  unclean  that  the 
great  Roman  Catholic  Church  has  had  1o  exert  its  full 
power  in  an  effort  to  clean  the  industry.  Greed,  alone, 
actuates  those  advocating  the  measure.” 

When  he  walked  before  the  committee  to  deliver  his 
address,  the  Rev.  Mr.  Mansell  carried  under  his  arm  a 
eopv  of  a  motion  picture  trade  journal.  Near  the  close 
of  his  argument  he  read  excerpts  from  an  article  appear¬ 
ing  in  the  magazine,  which  he  said  instructed  theatre 
owners  how  Sunday  pictures  should  be  handled  “so  that 
they  would  not  offend.” 


“Ledger”  on  Sunday  Movies 

FIGHTING  SUNDAY  MOVIES 

Opposition,  as  might  have  been  ex¬ 
pected,  is  gathering  at  Harrisburg,  now 
that  the  “S  unday  Movie  Bill”  is  reach¬ 
ing  the  stage  near  passage  in  the  House 
of  Representatives.  And  it  is  a  curious 
but  not  unexplainable  circumstance 
that  some  of  the  objectors  are  up-state 
motion-picture  house  proprietors.  The 
springs  of  action  are  often  hard  to  de¬ 
termine.  Naturally  many  persons,  with 
religious  convictions,  oppose  the  Sunday 
motion-picture  show  idea  quite  sin¬ 
cerely.  But  the  small-town  theatre  man¬ 
agers  have  reasons  quite  remote  from 
their’s. 

Many  of  these  theatres  are  already 
running  Sunday  shows,  by  one  device  or 
another.  Sometimes  they  are  disguised 
as  “benefits.”  Sometimes  they  are 

frankly  in  defiance  of  the  law - with 

the  authorities  taking  a  tolerant  attitude. 
But  there  are  no  license  fees  to  pay.  If 
the  Sunday  shows  are  legalized,  there 
will  be  license  fees,  though  not  large 
ones.  But  it  will  be  that  much  more 
than  these  managers  pay  now.  How¬ 
ever,  the  pending  bill  appears  likely  to 
be  passed,  even  if  it  does  face  a  stiff 
fight.  The  strongest  argument  in  its 
favor  is  that  it  applies,  as  it  should,  the 
principle  of  local  option,  so  that  any 
community  that  does  not  want  Sunday 
movies  has  only  to  say  so,  through  its 
voters. - “Evening  Ledger.” 


Harry  Leary,  Philadelphia,  who  said  he  represented 
the  Patriotic  Sons  of  America,  asserted  the  bill  "en¬ 
croaches  upon  the  principles  of  our  organization  to  keep 
the  Lord’s  Day  Holy.”  He  was  followed  by  the  Rev.  Dr. 
M.  R.  Wonder ly,  Lancaster,  whose  objections  to  the 
measure,  he  said,  represented  the  sentiment  of  2000 
men  from  one  county  alone — members  of  the  Men’s  Fed¬ 
erated  Bible  Classes  of  Lancaster  County.  He  repre¬ 
sented  the  Adult  Bible  Classes  of  Pennsylvania. 

Walter  E.  Myers,  State  Sabbath  School  Association, 
and  Rev.  Dr.  H.  K.  Over,  Lancaster  County,  also  pleaded 
for  defeat  of  the  measure,  the  latter  speaker  describing 
its  purposes  as  “Vn-Godly.” 

Matching  minister  for  minister  in  developing  reasons 
why  the  bill  should  become  a  law,  backers  of  the  meas¬ 
ure  were  introduced  by  Representative  Schwartz  after 
he  had  made  a  strong  plea  for  its  passage. 

Thunderous  applause,  showing  marked  contrast  to  that 
which  greeted  the  bill’s  opponents,  rang  through  the 
hall  when  Assemblyman  Schwartz  rose  to  present  his 
side  of  the  argument.  He  denied  emphatically  that  th° 
bill  is  class  legislation,  calling  it  "a  piece  of  legisla¬ 
tion  sponsored  in  the  name  of  democracy.  He  said  he 
had  received  “thousands  and  thousands”  of  requests  to 
sponsor  the  measure  from  persons  in  all  walks  of  lif" 
and  representing  business,  social,  religious,  labor  and 
veterans’  organizations. 

“Why  can’t  we  ami  our  children  go  to  the  m<  vies 
on  Sunday  the  same  as  we  are  permitted  to  attend 
baseball  games  on  Sunday,”  he  asked. 

He  exhibited  photographs  of  placards  advertising  auto- 
mobible  races  on  Sunday  in  Pennsylvania  cities  and 
wanted  to  know  whet  was  the  difference  between  th  * 

(See  page  42) 


Vine  Street  Represented 

Vine  Street  was  well  represented  at 
the  Harrisburg  open  Sunday  hearing. 

Local  exhibitors,  exchange  folk  and 
others  went  via  the  railroad  route  and 
attended. 


THE  PHILADELPHIA  EXHIBITOR 


Jun  1 '35 


19 


THE  CAMERA  SPEAKS 


Pictures  often  tell  the  story 
better  than  the  printed  word 
Here  are  highlights. 


PRESIDENT.  Herman  J.  Abrams 
is  president  of  Williams,  Brown  and 
Earle,  Inc.,  prominent  local  photo¬ 
graphic  house  which  is  celebrating 
its  50th  anniversary. 


COLOR  EXPERT.  Dr.  Herbert  T. 
Kalmus,  president,  Technicolor,  is 
optimistic  over  the  future  possibili¬ 
ties  of  the  color  films. 

JEP  Candid  Photo 


TELLS  ’EM  ALL.  Congressman 
Percy  L.  Gassaway  tells  Jack  Bere- 
sin,  Charlie  O’Reilly,  Harold  Rod- 
ner,  Chief  Barker  Earle  Sweigert 
and  Jav  Emanuel  all  about  it. 

(Photo,  courtesy  “Evening  Bulletin ”) 


“G-MEN”  CAM¬ 
PAIGN.  Here  is 
how  the  local  S-W 
Stanton  sold  mar¬ 
quee  space  for 
W  a  r  n  e  r  s’  “G- 
Men." 


LOCAL  307 
OPEN  HOUSE. 
Views  of  the  new 
Vine  Street  home, 
May  20,  when 
Local  307,  IATSE, 
played  host  to  the 
trade.  Top,  left: 
Recording  secre¬ 
tary  Joe  Abrams; 
vice  -  president 
Harry  J.  Abbott; 
member  executive 
committee  Abe 
Freeman;  William 
Goldman,  presi¬ 
dent  Lew  Krouse; 
business  agent 
Horace  Johns, 
Ben  Fertel  i  n 
background;  Fire 
Marshal  James  O. 
Mulhern  with  Lew 
Krouse;  lower 
left,  A  shot  of  the 
luncheon  table; 
Ben  Seligman  eat¬ 
ing,  and  member 
of  the  executive 
board  Abbott  Oli¬ 
ver;  Frank  Galla¬ 
gher  and  Thomas 
McNitt,  fire  mar¬ 
shal’s  office. 


JEP  Cand'd  Photo 


SPRING  IS  HERE.  Columbia  sales¬ 
man  Bill  Bethell  observes  the  robin 
chirping,  with  Billy  Gane  an  inter¬ 
ested  bystander.  JEP  Candid  Photo 


JEP  Photo 


20 


Jun  1  ’  3  5 


THE  PHILADELPHIA  EXHIBITOR 


Preferred  Pictures,  Inc.  Announces  1935- 
1936  Lineup  for  Banner  Season  Schedule 

General  Manager  Beier  Optimistic — Exchange  Will 
Handle  Action,  Melodrama,  Serial,  Western  Types  Only 
— 1323  Vine  Street  Quarters  Opened 

Preferred  Pictures,  Inc.,  begins  the  1935-1936  season  with  a  new  home  and  a 
line-up  which  it  believes  to  be  one  of  the  strongest  ever  offered  by  any  independent 


During  the  past  season,  through  its  handling 
of  various  exploitation  attractions,  Preferred 
has  learned  that  the  local  market  is  a  good 
one  for  pictures  which  have  saleable  points  and 
which  give  theatres  opportunity  to  get  out  and 
ballyhoo.  Therefore,  Preferred,  during  the 
new  season,  will  stick  to  melodramas,  action 
pictures,  serials,  westerns  and  those  types  and 
forget,  entirely,  society  dramas,  and  pictures 
which  include  lots  of  talk. 


GENERAL  MANAGER.  Murray 
Beier  occupies  that  position  with 
Preferred  Pictures,  Inc. 

Thanks  to  the  capable  supervision  of  Murray 
Beier,  an  industry  veteran,  assisted  by  Charles 
Donahue  and  A.  H.  Shoemaker,  with  a  capable 
office  staff,  Preferred  has  gone  forth  rapidly, 
giving  Beier  reason  to  believe  that  the  new 
season  should  create  new  records. 

The  new  home  at  1323  Vine  Street  will  be 
devoted  entirely  to  Preferred  Pictures,  Inc., 
ample  indication  of  how  the  exchange  has  ex¬ 
panded  during  the  past  season. 

In  presenting  the  new  year’s  program,  gen¬ 
eral  manager  Beier  gives  true  indication  of  his 


Beier  Has  Impressive 
Record  in  Picture  World 

1904  Marked  First  Year 

of  His  Activity 

Murray  Beier,  general  manager,  Pre¬ 
ferred  Pictures,  Inc.,  was  one  of  the  first 
men  in  the  country  to  enter  the  picture 
business. 

His  history  began  in  1904,  when  he  handled 
the  first  independent  exchange  in  New  York 
City,  as  well  as  producing  on  the  side.  In  1907- 
1908  he  was  in  exhibition,  in  the  days  when 
stores  were  used  and  there  were  no  seats. 

Some  of  the  leading  associations  were  with 
Mutual  Films  serial  department  as  sales  man¬ 
ager  ;  general  manager  for  a  Universal  subsid¬ 
iary  ;  general  manager  for  the  company  preced¬ 
ing  the  World  Pictures,  exchange  operations 
in  New  York  and  in  many  capacities. 

Beier  believes  that  there  hasn’t  been  a  fight 
picture  of  any  consequence  that  he  hasn’t 
handled,  and  he  says  that  through  his  efforts 
these  were  introduced  to  a  large  part  of  the 
country. 

He  opened  the  first  Mutual  office  in  Phila¬ 
delphia  and  installed  First  Division  president 
Harry  H.  Thomas  as  manager  in  Phil ly  for  it. 
With  Universal,  Herbert  K.  Sanborn  followed 
him  when  Beier  left.  Morton  Van  Pragg  and 
Jack  Schlaifer  were  two  industry  figures  who 
worked  for  Beier  at  one  time. 


confidence  in  the  local  market  as  an  outlet  for 
well-made,  box  office  independent  production. 
The  policies,  programs,  etc.,  outlined  on  these 
and  succeeding  pages  would  seem  to  affirm  his 
faith  in  the  future. 


On  Murray  Beier 

There  is  no  doubt  in  my  mind  but 
that  Murray  Beier  has  selected  a  good 
lineup  for  the  new  season. 

Playing  poker,  he  can’t  be  bluffed, 
and  the  same  thing  goes  for  his  judg¬ 
ment  in  picking  independent  film.  Ex¬ 
hibitors  can  be  assured  that  when  Mur¬ 
ray  buys,  he  gets  good  merchandise. 

During  the  20-odd  years  I  have 
known  him,  he  has  upheld  his  reputa¬ 
tion  for  fair  play  and  fair  dealing.  Cer¬ 
tainly,  with  his  Preferred  exchange,  he 
should  add  to  that. 

Exhibitors  of  the  territory  should  be 
well  satisfied  with  his  treatment,  and 
even  though  he  is  an  a.  k.,  that  doesn’t 
hold  true  when  it  comes  to  exchange 
operation.  He  knows  what  it  takes  and 
he  can  supply  it.  He’s  doping  next  year 
as  an  action  year  and  is  building  an  en¬ 
tirely  action  lineup. 

JAY  EMANUEL. 


He  came  back  to  the  Philadelphia  field  more 
than  a  year  ago  and  his  success  since  that  time 
indicates  that  the  reputation  he  made  for  him¬ 
self  has  stood  him  in  good  stead.  He  numbers 
among  his  friends  many  industry  leaders. 


Capable  Preferred  Staff 

One  reason  for  the  advancement  of 
Preferred  here  is  the  capable  office  staff 
headed  by  branch  manager  Charles 
Donahue. 

Charlie,  one  of  the  real  old  timers  in 
the  business,  joined  Preferred  after  Edu¬ 
cational  dissolved.  While  with  Educa¬ 
tional  he  made  a  record  that  stood  him 
in  good  stead  with  Preferred. 

Salesman  A.  H.  Shoemaker  is  an¬ 
other  reason  for  Preferred’s  popularity. 
Shoey,  as  he  is  called,  is  known  to  all 
exhibitors  of  the  territory  as  one  of  the 
more  capable  type  of  salesmen. 

It  is  probable  that  the  Preferred  staff 
may  be  expanded  later  to  meet  demands. 


PLENTY  ACTION.  Shots  from  “Kentucky  Blue  Streak,”  with  Junior  Coghlan,  Eddie  Nugent  and  Patricia  Scott,  and  “The  New 
Adventures  of  Tarzan,”  with  Herman  Brix  and  an  all  star  cast  are  shown  here,  both  distributed  by  Preferred. 


1935  •  1936 
ANNOUNCEMENT 

of  the  House  of  Action! 


HERMAN  BRIX 


rWorld  Famous  Athlete 
kand  Olympic  Champ 

THE  GREATEST  TARZAN  OF  THEM  ALL 


Edgar  Rice  Burroughs'  brand  new  thriller  filmed  in 
the  jungles  of  Central  America  in  actual  Tarzan  set¬ 
tings,  with  actual  jungle  stages  and  jungle  animals. 


BOOK  IT  NOW! 


Jun  1 T 35  pg.  23 


TWO 

VERSIONS 


A  7  REEL 
F  E  ATU  RE 


AND 

A  12  EPISODE 

CHAPTER  PLAY 


A  BURROUGHS-TARZAN 
ENTERPRISE  PRODUCTION 


BOOK 


"THE  NEW 
ADVENTURES 


OF 


The  Seal  of  Satisfaction 


MR.  EXHIBITOR: 


I  have  seen  the 
Serial  Version  of  this  new 
TARZAN  and  I  want  to  go 
on  record  that  it  is  the 
most  thrilling  picture  that 
I  have  ever  delivered  to 
Exhibitors. 


I  II  wager  the  entire 
exchange  and  the  producl 
in  it  that  yoi/ll  agree  with 
me  on  its  bigness. 

MURRAY  BEIER 


A  SERIES  OF  .  . . 

8  WESTERNS 

with 


BILL  CODY 

r/ie  Pet  of  Western  Fans 


-and  h  is  famous  horse 

"CHICO" 

and  Action  Lovers! 


The  First  Three— 

FRONTIER  DAYS 
CYCLONE  RANGER 
THE  TEXAS  RAMBLER 


.  .  .  are  in  the  Exchange 
and  we  know  are  great. 
Watch  for  the  rest ! 

Packed  with  Action 9  Thrills 
and  Scenic  Beauty 

Produced  by  Spectrum  Picture!  Corp. 


WE  ARE  PROUD  TO  AN- 
NOUNCE  A  SERIES  OF 

10  Westerns 

STARRING  .  .  . 


greatest  we 


stern  star  of  them 


McCoy  * 

in 

THE  OUTLAW  DEPUTY 

A  PURITAN  PRODUCTION 

It  seems  unnecessary  to  expound  the  greatness  of 
this  Major  star  to  exhibitors  ...  it  is  sufficient  to 
state  that  he  will  have  more  money,  production 
brains  and  better  stories  in  this  series  than  at  any 
period  in  his  career. 

READY  JUNE  1st  •  SET  DATES  NOW 


EIGHT  STORIES  FROM  THE  MAGIC  PEN  OF 


PETER  B. 


KYNE 


With  All-Star  Picked  Casts 


)F  STORIES 
ROM  THE 
:OUNTRY'S 
EADIN 
MAGAZINES 


Jun  1'35  pg.  26 


The  Seal  of  Satisfaction! 


"CRIME  AFLOAT" 

"KELLY  OF  THE  SECRET  SERVICE" 
"FIGHTING  COWARD" 
"BARS  OF  HATE" 
"WANTED  MEN" 
"TAMING  THE  WILD" 

"RIO  GRANDE  ROMANCE" 
"DANGER  AHEAD" 

The  World's  Leading  Action-Writer  •  Stirring 
Titles  •  and  a  reading  audience  of  millions. 

WHAT  A  LINE-UP! 


Jun  1'35  pg.  27 


The  Seal  of  Satisfaction! 

TOM 

KEENE 


in 


A  Super  Melo  full  of 

CHINESE  Intrigue  and  Action ! 

Supported  by  such  outstand¬ 
ing  featured  players  as : 

WERA  ENGELS 

WARREN  HYMER 

Followed  by 

/  ■■ 

and  others 

A  WAFIL3IS  PRODUCTION 

(  5  ] 

TOM  KEENE 

Vi  r  pp  , 

Based  on  the  renowned  story  of 

an  American's  adventures  in  the 

Orient  this  picture  made  on  a  lavish 

WESTERNS 

scale  and  with  a  real  "Money" 
title  is  Roadshow  caliber. 

EXPLOIT  IT! 

Producer  for  Leading  Major  Companies 
will  deliver  .  .  . 


ACTION 

MELODRAMAS 


1.  '  Kentucky  Blue  Streak  " 

2.  "Sky  Bound" 

3.  "Flaming  Forest" 

4.  "Flowing  Fortune" 

5.  "Extra!  Extra!" 

6.  "Swift  Justice" 


ACTION 

STUNT  PICTURES 


1.  "Rip  Roaring  Riley" 

2.  "3  O'Clock  in  the  Morning" 

3.  "The  Reckless  Road" 

4.  "Cannonball  Barker" 

5.  "Skylark  Skelly" 

6.  "The  Checkered  Flag" 


PURITAN  PRODUCTIONS  RELEASES 


LL_ 


A  SERIES  OF  8 


•  ADAPTE  >  FROM  STORIES  IN  RAILROAD  MAGAZIN 


Melodrama! 

*  **  *  *  '  ' 

’  S 


•  Backed  by  a  Coast-to- 
Coast  Radio  Hook-up. 


Produced  by  William  G.  Smith 


Q  Backed  by  Advertising 
in  250/000  Copies  of 
Muncy  Affiliated  Mag¬ 
azines,  each  month. 

•  Ads  carrying  lists  of  the 
theaters  playing  them. 

THAT'S  DISTRIBUTOR  CO-OPERATION 

AND  HERE  ARE  TITLES  ON  THE  FIRST  3 

" Return  of  Red  Rail" 


"Magic  of  the  Rails" 
"Worthy  Rrothers" 


Jun  1T 35  pg.  30  _  _ 

LEADER  IN  THE  ACTION 
FIELD  IN  1935-36  •  •  • 


ADDED  SPECIALS 


.4  Sport  Special 

Intimate  shots  of  the  Mammoth 
Cannibals  of  the  Deep. 


A  FEATURE  IN  THRILLS 


A  Western  Special 


Tribes  of  Indians.  .  .  Covered 
Wagons  . . .  Buffalo  • . .  Indian 
Villages  . .  .  Thrills  and  Chills 

WILLIS  KENT  ^presents 


II  MONTIE 

Montana 


That  is  our 
goal  and  our 
ambition  .  .  . 
and  consider¬ 
ing  the  fore¬ 
going  line-up, 

we're  confident 
of  reaching  it. 

We've  corralled  the  biggest 
names  in  the  Action  Field  .  .  . 

TARZAN,  McCOY,  TOM  KEENE, 
BILL  CODY,  RALPH  GRAVES 

and  a  dozen  others  .  .  .  and  we've 
completed  tie-ups  with  some  of  the 
best  studios  on  the  coast. 

The  Quality  Clause  in  all  of  our 
contracts  protects  us  and  you  against 
ever  getting  a  poor  picture  on  your 
contract  for  .  .  . 


1323  VINE  STREET 

PHILADELPHIA 


THE  PHILADELPHIA  EXHIBITOR 


Jun  1  ’  35 


31 


EXPLOITATION  PICTURES.  A  shot  from  “Fish  From  Hell,”  30  minutes  of  thrills  and  action,  and  some  of  western  hero  Bill  Cody 
in  his  latest  releases  are  indicated  in  this  Preferred  group. 


“Return  of  Tarzan”  McCoy 
Westerns  Headline  Product 

Melodramas ,  Actions,  Codys, 
Keenes  Railroad  Stories  Also  Big 


Beier  Announces  Preferred  Policy 


“It  will  be  our  aim  to  make  Preferred  the  outstanding  independent  exchange  in 
the  territory.  We  are  paying  more  for  product  than  any  independent  exchange  in 
the  district.  We  are  picking  our  product,  and  if  there  is  anything  worth  while 
around,  Preferred  will  have  it.  We  will  not  distribute  society  pictures,  but  will 

concentrate  on  actions,  melodramas,  serials,  westerns  and  exploitation  types.” - 

Murray  Beier,  Preferred  Pictures  general  manager. 


With  an  investment  that  sets  a  record 
figure  for  the  local  territory,  Preferred 
Pictures,  Inc.,  has  a  record  line-up  to 
offer  theatremen. 

Here  is  a  summary  of  the  pictures : 

NEW  ADVENTURES  OF  TARZAN— In 
three  versons,  a  7-reel  feature  with  12  2-reel 
episodes;  a  7-reel  feature  1st  episode  and  11  2- 
reelers  to  follow ;  a  75-minute  feature,  this  pro¬ 
duction,  made  by  Burroughs  Tarzan  Enter¬ 
prises,  Inc.,  with  Edgar  Rice  Burroughs,  famed 
“Tarzan  ’  author,  interested,  stars  Herman  Brix, 
the  Olympic  athlete,  billed  as  the  greatest  Tar¬ 
zan  of  them  all.  The  picture  was  filmed  by  the 
Ashton  Dearholt  Expedition  in  the  wilds  of 
Guatemala  where  the  story  was  laid.  Included 
are  record  thrills,  weird  native  ties,  colorful 
siestas,  customs,  ceremonies,  fights  with  lions, 
monster  men  in  the  city  of  the  green  goddess 
as  well  as  plenty  of  other  action  moments. 
Trade  reviews  have  been  enthusiastic,  with  the 
producers  investing  a  topnotch  figure  for  the 
serials.  Included  also  in  the  cast  are  Ula  Holt, 


BRANCH  HEAD.  Charles  Dona¬ 
hue,  one  of  the  street’s  veterans,  is 
branch  manager  for  Preferred  Pic¬ 
tures,  Inc. 


Frank  Baker  and  Lewis  Sargent,  with  a  strong 
supporting  cast. 

To  back  up  the  show,  the  exploitation,  super¬ 
vised  by  Nat  Rothstein,  one  of  the  biggest  pub¬ 
licity  men  in  showbusiness,  is  backed  by  ace 
paper  and  big  tieups.  Included  are  Tarzan 
bread,  Yo-Yo,  Lily  Cup,  syndicate  cartoon  strips, 
rubber  novelties,  photo  stamps,  helmets,  belts, 
air  broadcasts,  buttons,  books,  stencils,  etc. 

TIM  McCOY  WESTERNS— A  series  of  10 
westerns  with  the  famed  outdoor  star,  Tim 
McCoy,  will  be  distributed.  Two,  “The  Out¬ 
law  Deputy”  and  “The  Man  From  Guntown,” 
are  completed.  McCoy,  at  present,  is  traveling 
with  the  Ringling  Brothers  Circus. 

He  appeared  in  Philadelphia  this  week  with 
a  troupe  of  wild  Indians  and  was  scheduled  to 
h(  p  down  to  Vine  Street  as  well. 


“Tarzan” 


“The  New  Adventures  of  Tarzan” 
more  than  lives  up  to  what  was  pre¬ 
dicted  for  it. 

Filmed  in  Guatemala,  with  a  story 
that  is  the  product  of  Edgar  Rice  Bur¬ 
roughs,  also  interested  in  production, 
the  film  emerges  as  the  topnotcher  in 
the  Tarzan  series,  while  in  Herman 
Brix  a  new  Tarzan  who  tops  any  before 
is  present. 

The  show,  made  on  actual  Guatemala 
location,  is  filled  with  punches,  fights, 
narrow  escapes,  intrigue,  thrills,  etc., 
and  will  more  than  satisfy  audiences. 
No  faking  of  any  sort  is  present  and 
because  the  thrills  are  real,  they  pos¬ 
sess  more  kick.  The  story  winds  around 
the  search  for  a  missing  aviator  as  well 
for  hidden  jewels.  In  one  scene  300 
natives  and  actors  are  seen,  with  the 
co-operation  of  the  Guatemalean  gov¬ 
ernment. 

Preferred’s  No.  1  shot,  “The  New 
Adventures  of  Tarzan”  is  a  logical  hit 
for  any  house.  From  all  angles,  it  is 
the  peak. 


When  the  circus  ends  its  route,  McCoy  gees 
back  to  finish  the  rest  of  the  series.  McCoy  is 
recognized  as  one  of  the  real,  best  names  in 
western  picture  making  today,  and  securing  this 
series  was  a  feather  in  Preferred’s  cap.  The 
first  two  will  be  distributed  soon,  with  the 
others  to  follow  in  the  fall. 

MELODRAMAS — 6  of  this  series,  made  by 
C.  C.  Burr,  will  be  distributed.  First  is 
“Kentucky  Blue  Streak,”  already  in  the  house, 
with  Eddie  Nugent,  Patricia  Scott  and  Junior 
Coghlan,  a  horse  racing  story  that  received  a 
favorable  hand  from  the  trade.  5  others,  all 
based  on  good  melodrama,  will  be  handled. 

Other  titles  are  “Sky  Bound,”  “Flaming  For¬ 
est,’  "Flowing  Fortune,-”,-  “Extra!  Extra!”, 
"Swift  Justice.’ 

ACTIONS — C.  C.  Burr  will  also  make  6 
action  pictures,  based  on  the  old  Johnny  Hines 
stories,  which  were  such  hits  in  the  silent  days. 
The  first  is  “Rip  Roaring  Riley,”  with  a  cast 
to  be  announced  soon.  These  should  be  the 
same  money  makers  as  the  Hines  pictures. 

Other  titles  are  “Three  O'Clock  in  the  Morn¬ 
ing,”  “The  Reckless  Road,”  “Cannonball 
Barker,"  “Skylark  Skelly,”  "The  Checkered 
Flag.” 

BILL  CODY  WESTERNS— A  series  of  8 
will  be  distributed,  with  three  already  in  the 
house.  These  are  “Frontier  Days,”  “Cycle lie 


SALESMAN.  A.  H.  Shoemaker, 
salesman,  is  one  of  the  reasons  why 
Preferred  has  advanced  so  far. 


32 


Jun  1 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


ON  THE  PREFERRED  LIST.  Wera  Engels  and  Tom  Keene,  in  “Hong  Kong  Nights”,  and  Evelyn  Brent,  in  a  series  of  railroad 
stories,  with  Ralph  Graves,  are  featured  members  of  the  Preferred  lineup.  Keene  will  also  be  seen  in  a  series  of  super  westerns. 


Range,”  and  “Texas  Rambler,”  each  with 
plenty  of  hard  riding,  fighting  and  action  all  the 
way.  The  supporting  casts  are  excellent  in 
each  case. 

TOM  KEENES — 6  pictures  starring  this 
famous  action-western  hero  will  be  handled. 
First  is  a  super-melodrama,  “Hcng  Kong 
Nights,”  made  by  Walter  Futter,  who  will 
make  the  rest  of  them.  Based  on  gun  running 
in  China,  with  atmospheric  shots  that  have 
elicited  wide  comment,  “Hong  Kong  Nights” 
will  be  equipped  with  a  big  exploitation  cam¬ 
paign  when  it  is  released  here. 

The  other  Tom  Keenes  will  be  super-west- 
erns,  built  along  more  expensive  lines  than  the 
usual  western,  and  taking  advantage  of  the 
fact  that  Keene  is  one  of  the  better  known 
western  names  today. 

RAILROAD  STORIES — 8  pictures  in  this 
series,  with  a  tieup  with  Railroad  Magazine, 
will  be  completed.  The  first,  untitled,  has 
Ralph  Graves,  Evelyn  Brent,  Bruce  Cabot  in 
the  cast,  with  plenty  of  action.  The  other  seven 
will  be  of  high  type  and  will  provide  a  new 
type  of  picture  for  the  market. 

The  nation-wide  tieup  with  Railroad  Maga¬ 
zine  should  be  of  tremendous  importance.  Wil¬ 
liam  G.  Smith  Productions  are  making  the 
series. 

PETER  B.  KYNES — A  series  of  8,  from 
the  pen  of  the  well  known  author,  will  be 
made.  Titles,  with  all  star  casts,  include 
“Crime  Afloat,”  “Fighting  Coward,”  “Wanted: 
Men,’  “Rio  Grande  Romance,"  “Kelly  of 
Secret  Service,”  "Bars  of  Hate,”  “Taming  the 
Wild,”  “Danger  Ahead.”  Action  will  predomi¬ 
nate  in  this  group. 

BEYOND  BENGAL — In  two  versions,  a 
40m.  as  well  as  a  68m.  feature,  this  exploitation 
attraction,  which  has  played  many  of  the  lead¬ 
ing  houses  of  the  territory,  is  a  good  program 
aide  cr  a  bally  attraction  on  its  own. 

BIRTH  OF  A  NEW  AMERICA— This  pic¬ 
ture,  in  two  versions,  70m.  and  40m.,  is  ideal 
for  tieups  with  patriotic  organizations,  and  can 
be  sold  to  the  hilt. 

CIRCLE  OF  DEATH — A  western  of  a  dif¬ 
ferent  type,  this  Monte  Montana  starring 
vehicle,  covers  the  old  Indian-soldier  days,  and 
should  provide  action  lovers  with  action  galore. 

FISH  FROM  HELL — Called  the  best  fish¬ 
ing  picture  of  its  kind,  this  3-reeler  has  been 
booked  by  Stanley-Warner,  Comerford  and 
other  leading  circuits  and  independents.  It  is 
exploitation  material  and  will  bolster  any  pro¬ 
gram  because  it  contains  some  startling  scenes, 
first  time  recorded  for  the  camera. 


NEW  PREFERRED  HOME.  Here  is  the 
new  home  of  Preferred  Pictures,  Inc. 


Fried  IEPA  Board  Head 

Harry  Fried  has  been  elected  chair¬ 
man  of  the  IEPA  board  of  governors, 
succeeding  Morris  Wax.  The  IEPA 
grievance  committee  includes  chairman 
William  Butler,  Columbus  Stamper,  Ray 
O’Rourke. 

The  board  on  premium  distribution 
includes  chairman  Clarence  Hexter, 
John  Bagley,  Ray  Schwartz,  Ben  Schind¬ 
ler. 


AROUND  THE  TOWN 

WITH 

LOU  SCHWERIN 


Herman  Whitman,  formerly  connected  with 
Radio  City,  Palace  and  the  “Great  Waltz”, 
N.  Y.,  is  the  new  manager  at  the  Earle. 

Art  Kearns,  assistant.  Palace  has  been  rush¬ 
ing  a  pretty  little  miss  by  the  name  of  Elea- 
nore. 

Mort  (National  Flag  and  Banner)  Kolber, 

has  a  lot  of  that  proverbial  “pull”  in  the 
Ambler  section.  He  and  a  squire  arejust- 
likethis. 

Name  is  Andy  Schectman  at  the  Colney,  not 
Schectner. 

Lil  Sutton  is  that  way  about  what  North  City 
S-W  employee? 

Joe  Seidman  and  Bill  Weinstein,  Palace,  are 
still  arguing  about  who  has  been  in  a  uni¬ 
form  longer. 

Dave  Weinstein  has  been  promoted  from  his 
job  of  doorman  to  assistant  manager,  333 
Market  Street. 

Artie  Cohn  now  resides  at  Bennett  Hall. 
Artie  is  m.  c.  at  his  amateur  shows  on 
Thursday  ni  ghts  and  is  putting  it  over  in 
great  style. 

Lee  Kline  sent  out  60  wires  to  labor  unions 
throughout  the  city  when  his  feature  at¬ 
traction  at  the  Colonial  was  “Black  Fury.” 

Stan  Benford,  Orpheum,  did  a  terrific  biz 
when  he  was  playing  “Naughty  Marietta." 

S-W  managers  took  it  upon  themselves  to 
see  that  one  of  them  would  hold  a  place 
in  the  “Daily  News”  mayoralty  race.  Bob 
Kessler  was  nominated,  and  every  man¬ 
ager  in  the  city  bought  the  “News”  in 
order  to  vote  for  Kessler. 

Marty  Goldenberg  and  A1  Garfield  had  all 
their  ushers  and  cashier  dressed  in  Orien¬ 
tal  fashion  when  they  played  “Chinatown 
Squad.” 

Mr.  and  Mrs.  Earle  Bailey,  the  former  man¬ 
ager  of  the  Uptown,  hopped  to  Hollywood 
where  they  spent  a  well-earned  vacation 
with  their  pal  Dick  Powell.  Jim  Updyke, 
assistant  manager,  handled  the  house  cap¬ 
ably  during  Bailey’s  absence  and  did  a 
good  job. 

Donald  Bonstein,  Grand-Jackson  Theatres, 
tells  a  good  one.  It  seems  some  children 
wanted  to  come  to  the  theatre  during 
school  hours,  and  knowing  the  cashier 
would  think  they  were  playing  hookey, 
presented  a  note  from  their  mother  say¬ 
ing  that  they  couldn’t  go  to  school  (doc¬ 
tor’s  orders)  and  that  it  would  be  okay  for 
them  to  see  the  show. 


THE  PHILADELPHIA  EXHIBITOR 


Jun  1’35 


33 


Don’t  Cut  Printing 

Fault  of  some  exhibitors  is  that  they 
attempt  to  cut  down  printing  during  the 
summer  months. 

This  is  bad  policy  ar.d  should  not 
occur.  When  a  theatre  reduces  its 
printing  it  tells  the  patron  that  the  pic¬ 
tures  to  come  do  not  merit  attention, 
with  the  result  that  business  drops  off. 

Printing  costs  practically  nothing  in 
proportion  to  business  bringing  values 
and  for  an  exhibitor  to  slash  this  item 
is  equivalent  to  advertising  bad  busi¬ 
ness. 

Don’t  cut  down  on  printing. 

J.  E. 


Heard  In 


c 


ROSSTOWN 

Whitman  Succeeds 
Haines 


Bill  Haines,  formerly  managing  the  Earle 
Theatre,  has  been  succeeded  by  Manager 
Whitman,  from  New  York  City. 

Assistant  Brayson  is  Whitman  s  new  aide. 

Lincoln  Theatre,  Broad  and  Lombard,  was 
sold  by  the  Philadelphia  Savings  Fund 
Society  to  the  Lombard  Realty  Company 
for  $189,000,  of  which  $175,000  remains 
on  mortgage. 

George  Kline,  the  Boyertown  impressario,  has 
opened  Schwenksville. 

When  the  Crosskeys  Theatre  watchman  went 
on  a  rampage,  police  arrested  him,  but 
not  before  damage  had  been  done.  A.  S. 
Goldsmith  manages  the  house. 

Dr.  Rubin  Lewis,  who  married  Elsie  Finn, 
“Record”  movie  scribe,  was  tendered  a 
bachelor  dinner  at  Palumbo’s,  May  20. 

Paul  Costello,  S-W  district  manager,  was 
given  a  party  by  his  men  at  Jack  Lynch  s. 

ERPIman  Wilschke,  who  lives  in  Brookline, 
has  open  house  every  Sunday.  Recently  he 
had  the  Duke  University  band  as  guests. 
His  wife  is  a  New  Orleansite  and  is  a  past 
master  at  cocktails  and  hors  d’oeuvres. 

W.  F.  Matteson  is  the  new  manager  of  the 
local  Trans-Lux  Theatre,  Chestnut  Street. 
He  succeeds  Andy  Edson  who  goes  back 
to  New  York  for  the  company. 

That  theatre  proposed  for  22nd  and  Dauphin 
Streets  will  be  erected  by  the  Fox  Amuse¬ 
ment  Company,  Inc.  David  Supowitz  is 
the  architect.  It  will  open  Labor  Day. 

David  Supowitz  was  also  the  architect  for 
the  Highland  Theatre,  Audubon,  N.  J., 
which  recently  opened.  He  will  handle 
the  Howard  Theatre  remodelling  as  well. 

Sidney  Jacobs,  who  used  to  be  with  S-W 
here,  is  now  managing  in  McKeesport.  He 
sends  regards  to  all  the  boys.  He  is  at  the 
Memorial  Theatre. 

Ollie  Wood,  in  the  “Evening  Ledger,”  took 
occasion  to  indicate  that  no  praise  had 
been  showered  on  "Brewster’s  Millions” 
when  it  bowed  in  here,  regardless  of  what 
a  UA  press  release  said  about  it. 

Fay’s  Theatre  closed,  two  weeks  earlier  than 
last  year. 

Sid  Stanley  is  now  attached  to  the  Capitol, 
Wilkes-Barre,  where  he  is  a  district  chief¬ 
tain  or  something. 

Diamond  Theatre,  Birdsboro,  operated  by  the 
Michael  Realty  Company,  Oaklvn,  N.  J., 
managed  by  Joe  A.  Murphy,  has  RCA  High 
Fidelity  sound. 


GIRL  FROM  TENTH  AVENUE.  Bette  Davis  heads  a  good  cast  in  the  Warner  production. 


Heard  In 

ILKES-BARRE 

Sid  Stanley 
In  Town 

_ By  Mac _ 

Theatres  clinging  to  the  Standard  Time 
schedules,  made  strides  during  the  week 
when  a  half  dozen  towns  wilted  and  re¬ 
treated  from  daylight. 

Sid  Stanley,  who  came  here  from  Philadel¬ 
phia  to  supervise  the  Comerford  theatres 
in  the  Wilkes-Barre  district,  which  extends 
from  this  city  to  Mauch  Chunk,  is  learning 
the  ropes. 

Fred  Hermann,  Capitol,  is  offering  the  cus¬ 
tomers  a  bargain  matinee  for  the  Summer. 
Intended  principally  for  the  children,  a 
special  I  0  A.  M.  show  will  be  presented 
for  15  cents  for  the  kiddies  and  3  5  cents 
for  the  grownups.  There  will  be  special 
stage  attractions  and  a  master  of  cere¬ 
monies.  The  morning  show  is  expected  to 
bring  to  the  box  office  many  who  want  to 
go  to  the  resorts  Saturday  afternoons  or 
for  the  week-end. 

A1  Cox,  Irving,  is  arranging  for  another 
stage  wedding  in  connection  with  the 
showing  of  “The  Wedding  Night.” 

Shawnee,  Plymouth,  is  ten  years  old,  calling 
for  a  special  celebration  with  Bill  Roberts 
in  charge. 

State,  Nanticoke,  is  going  to  inaugurate 
amateur  night  through  a  tie-up  with  two 
stores. 

Arthur  Major,  55,  former  owner.  Lyric, 
South  Wilkes-Barre,  died  at  his  home  in 
Hanover  Township  last  week. 

Penn  had  a  tieup  with  Chevrolet  on  the  na¬ 
tional  prize  essay  contest  during  the  show¬ 
ing  of  The  Whole  Town's  Talking.” 

A1  Cox  offered  the  Holy  Trinity  Church 
Choir,  Nanticoke,  as  a  special  attraction 

Camden  IATSE  operators  local  is  adding  20 
permit  men  to  its  lists. 

Abe  Sablosky  and  John  McGuirk  had  quite 
a  time  fixing  a  flat  outside  of  Rahway, 
N.  J.,  the  other  day. 


during  the  showing  of  "Cardinal  Rich¬ 
elieu." 

Burgess  Hugh  Leslie,  Ashley,  clamped  the  lid 
down  on  a  proposed  Sunday  movie  show 
at  the  Park,  under  the  auspices  of  the 
Holy  Rosary  Slovak  Church. 

Polish  organizations  took  over  the  Capitol 
Sunday  afternoon  for  a  tribute  to  Marshal 
Pilsudski. 

When  Frank  Walker,  in  charge  of  the  gov¬ 
ernment's  four  billion  work  fund,  spoke 
in  the  newsreels.  Bill  Roberts,  Shawnee, 
took  advantage  of  the  fact  that  he  is  a 
Plymouth  boy  who  made  good. 

Exhibitors  May  Seek  to 
Confer  on  Booth  Scales 

Unfair  Competitive  Situations 
Likely  Cause 

Possibility  that  a  conference  on  booth 
scales  may  follow  in  the  local  territory 
on  the  heels  of  a  similar  New  York  City 
discussion  was  apparent  this  week. 

Reasons  advanced  by  Local  307  users  are 
that  while  they  are  paying  the  IATSE  local 
high  scales,  competitive  theatres  in  their  zones 
are  not  using  union  men,  in  some  cases  are 
operating  big  houses  at  very  small  scale,  and 
that  such  competition  is  unfair. 

Observers  cited  one  case  where  a  1200  seat 
theatre  is  paying  a  booth  man  $25  a  week  where 
a  competitive  theatre,  using  union  scale,  is  pay¬ 
ing  many  times  that  much. 

That  such  going-on  must  be  known  to  both 
Philadelphia  unions  cannot  be  denied. 

Unless  an  adjustment  of  union  rates  or  in¬ 
crease  of  competitive  house  scales  follow,  some¬ 
thing  is  likely  to  happen.  Houses  paying  high 
booth  rates  want  some  sort  of  adjustment  or 
some  fair  scale  where  all  houses  in  the  same 
zone  will  be  guided  by  the  same  scale  for  all. 


CALL  OF  THE  WILD.  Shots  from  the  20th  Century  hit  as  well  from  “Cardinal  Rich¬ 
elieu”  are  seen. 


34 


Jun  1 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


Erpi- General  Talking  Wilmington  Case 
Setting  New  Record  for  Time,  Testimony 


Ben  Schindler,  Dan  Katlin,  George  Weilland  Among 
Those  on  Stand — Joe  DeFiore  Tells  of  Experiences — 
End  Not  in  Sight 

The  suit  of  General  Talking  Pictures  against  ERPI  and  A.  T.  and  T.,  being 
held  in  U.  S.  District  Court,  Wilmington,  is  reaching  a  new  record  as  regards  time 
and  testimony. 


Just  prior  to  the  seven-day  adjournment  of 
the  film  industry’s  "battle  of  the  century”  in 
the  U.  S.  Court  at  Wilmington,  last  week,  de¬ 
fense  put  on  the  witness  stand  four  exhibitors 
of  the  Philadelphia  area  as  contented  ERPI 
patrons,  two  of  them  being  Wilmington  theatre 
men,  A.  J.  DeFiore,  president,  IMPTO  of 
Delaware  and  the  ‘Eastern  Shore  of  Maryland, 
and  Ben  Schindler,  manager,  Avenue  and  Rose- 
land,  West  Grove,  and  the  other  two  being 
Daniel  Katlin,  Lansdale,  and  George  F.  Weil¬ 
land,  Atlantic  City. 

Before  the  conclusion  of  the  last  test’mony, 
ERPI,  with  the  permission  of  the  court,  put 
its  sound  equipment  in  operation  with  the  short, 
“Finding  His  Voice,”  in  which  "Song  at  Twi¬ 
light”  and  “Good  Night  Ladies”  rippled 
through  the  corridors. 

Defense,  under  the  direction  of  counsel  Hurd, 
has  been  building  up,  through  witness  after 
witness,  a  defense  which  briefly  put,  tends  to 
show  ERPI  as  haviilg  a  superior  equipment,  a 
staff  of  highly  efficient  service  men  covering 
a  wide  range  of  territory  and  accessible  at  all 
times  and  as  using  no  compulsion  through  these 
service  engineers  to  sell  ERPI  parts,  as  using 
no  coercion  through  licensed  producers  of  the 
better  class  of  films  to  discriminate  against 
competitors. 

Ben  Schindler  was  the  first  local  witness. 
In  1928  he  operated  five  theatres,  Walt  Whit¬ 
man,  Victoria  and  Auditorium  Camden,  and 
Apollo  and  Lido,  Gloucester.  He  put  Western 
Electric  in  the  Walt  Whitman  and  Masterphone 
in  the  Victoria,  Auditorium  and  Gloucester. 
He  said  he  kept  Masterphone  in  six  months 
and  found  it  unsatisfactory ;  often  breaking 
down  and  although  promised  six  months’  serv¬ 
ice,  "Just  at  the  time  I  wanted  a  man  to  come 
down  he  happened  to  be  busy  somewhere  else.” 
Schindler,  upon  question  said  he  had  no  trouble 
getting  Fox,  Paramount,  Universal,  Metro, 
Columbia,  First  National,  and  Warner  films 
for  theatres  equipped  with  Masterphone  just 
as  he  did  for  the  one  equipped  with  Western. 
Western  Electric  was  satisfactory  as  was  the 
service,  he  said.  Schindler  recounted  then  that 
on  losing  this  chain,  he  took  over  the  Opera 
House  and  Temple,  Dover,  Del.,  and  the  Strand, 
Smyrna,  Del.  Opera  House  he  found  equipped 
with  Masterphone  and  again  he  found  it  un¬ 
satisfactory,  he  said.  He  installed  DeForest  in 
the  Strand  and  Temple.  Again  he  said  he 
found  no  discrimination  against  non-Erp; 
houses.  DeForest  was  satisfactory,  he  declared. 

Schindler,  asked  by  Hurd  as  to  his  opin¬ 
ion  on  the  desirability  or  undesirability  of  serv¬ 
ice  to  the  exhib'tor,  replied : 

“I  would  say  as  far  as  I  am  personally  con¬ 
cerned  that  the  operators  I  have  are  thoroughly 
familiar  with  the  mechanism  of  it  and  I  would 
say  that  I  would  not  need  the  service.  But  I 


would  say  this :  That  there  are  considerable 
amount  of  operators  not  enough  interested  in 
their  machines,  and  consequently  they  would 
need  service.” 

Katlin  following  Schindler  on  the  stand  said, 
at  the  time  of  sound  transition,  he  operated 
Colonial  and  the  Rialto,  Phoenixville,  and  the 
Penn,  Rcyersford.  He  put  sound  in  all  of  them, 
Western  Electric  in  Colonial ;  and  Pacent  in 
the  other  two.  Pacent,  he  testified,  was  unsat¬ 
isfactory  for  three  years ;  had  breakdowns  and 
he  got  no  service,  he  said.  Sometimes  he  had 
to  make  box  office  returns,  he  said.  Western 
Electric  in  Colonial,  he  said,  was  very  satis¬ 
factory.  In  1933,  he  took  over  the  Lyric, 
Chester,  finding  Sonophone  installed  there, 
which  he  left  in  for  a  while,  but  found  it  so 
bad  and  without  service,  as  he  testified,  that 
he  took  it  out  and  put  in  Western  Electric.  He 
now  operates  a  Western  Electric  equipped  house 
in  Lansdale,  and  testified  it  is  satisfactory. 
Attorney  Hurd  to  bring  out  the  point  that  serv¬ 
ice  men  when  called  for  repairs  or  advice, 
didn't  impose  upon  exhibitors,  questioned  Katlin 
about  his  emergency  call  when  the  Lyric  sound 
went  bad.  He  said  the  man  reported  in  half 
an  hour  and  finding  nothing  wrong  with  the 
machine,  but  something  wrong  with  the  electric 
wiring  of  the  theatre,  had  advised  calling  in  an 
electrician  which  led  to  discovery  of  the  trouble 
in  a  grounded  wire. 

Cross-examined,  Katlin  said  he  didn't  owe 
ERPI  any  money  and  wasn't  behind  in  any 
payments. 

“Joe  DeFiore”  told  his  experience  with 
Kinemaphone  after  explaining  his  experience 
as  an  exhibitor  for  twenty  years,  starting  in 
Bristol.  He  operates  the  Park,  Wilmington, 
but  first  had  the  Broadway,  now  defunct.  He 
put  in  Kinemaphone  in  the  Breadway  in  1929, 
he  testified,  and  found  it  unsatisfactory,  break¬ 
ing  down  and  the  dialogue  frequently  ahead  of 
the  action.  When  he  moved  to  the  Park,  he 
installed  Western  Electric  which  he  said,  has 
been  very  satisfactory.  He  had  one  of  the 
much  mentioned  R.  and  R.  contracts  of  ERPI’s, 
he  said,  and  was  satisfied  with  it  as  well  as  the 
service  he  got  for  his  money. 

George  F.  Weilland,  Strand,  Capitol,  Vent- 
nor,  Atlantic  City,  was  put  on  the  stand  to 
refute  testimony  of  David  R.  Hochreich  for 
the  plaintiff,  who  had  told  of  pressure  being 
brought  to  bear  to  force  ERPI  equipment  in 
the  theatres. 

John  Mamrick,  president,  Allied  Amusement  Associa¬ 
tion  of  Washington,  and  Oregon  and  Washington  chain 
rperator,  testified  as  to  the  satisfactory  service  of 
Western  Electric. 

Harold  M.  Steele,  EH  PI  service  engineer,  New  York, 
told  of  his  servicing  22  theatres  in  an  8(H)  square  mile 
area  about  Brooklyn,  and  gave  details  of  his  calls  and 
inspections. 

Steele  continued  to  wade  through  testimony  netting 
319  pages  to  be  exact,  most  of1  it  concerning  his 
services.  He  referred  to  acoustic  surveys  he  had  made 
in  theatres.  In  this  connection,  he  was  asked  about 


Fire  Marshal’ s  Notice 


An  official  notice  from  the  Depart¬ 
ment  of  Public  Safety,  City  of  Phila¬ 
delphia,  Fire  Marshal  James  O.  Mulhern 

says: 

“During  a  recent  inspection  of  the 
motion  picture  theatres  in  this  city,  our 
men  found  certain  liquids  which  upon 
test  proved  to  be  very  inflammable.  One 
in  particular,  ‘Laiglon,’  French  Dry 
Cleaner,  no  manufacturer’s!  address 
given,  is  exceedingly  inflammable  and 
explosive.  I  would  ask  that  you  call 
this  matter  to  the  attention  of  the  ex¬ 
hibitors  and  motion  picture  theatre 
owners.” 


tl'e  adaptability  of  the  very  courtroom  in  which  tile 
trial  was  going-  on  for  sound.  This,  of  course,  was 
because  the  “ace”  sound  equipment  had  been  installed 
in  court  for  demonstration. 

Ralph  E.  Lawrence  was  another  Pacific  Coast  ERPI 
service  man  who  was  called  to  give  exhaustive  techni¬ 
cal  testimony  on  his  inspections.  He  said  he  had  to 
make  trips  to  Alaska  and  covered  from  700  to  1000 
miles  a  week. 

William  J.  Kupper.  Fox  Film,  testified  that  he  had 
made  effort  to  sell  Fox  Movietone  and  films  in  every 
house  regardless  of  equipment. 

Stanley  Hand,  general  manager,  central  division, 
KKI’I  took  the  stand  to  deny  testimony  that  Manager 
Lowe,  Gayety  Theatre,  Boston,  had  given.  Lowe  had 
testified  that  Hand  and  a  gentleman  named  Macknev 
had  called  at  his  theatre  in  the  interest  of  installing 
Western  Electric. 

Duovae  tube  angle  in  the  case  was  then  pushed  to 
the  front  by  Hr.  Edgar  R.  Wagner,  a  chemical  consult¬ 
ant.  who  in  1929  was  with  Duovae.  taking  the  stand. 

Harry  1).  K?iox.  head  ERPI  headquarters  engineering 
staff,  and  a  vice-president,  who  was  taken  in  when 
Vitaphone  was  taken  over,  testified  as  to  relationship 
between  ERI’I  and  Bell  laboratories.  He  testified  Bell 
laboratories  served  ERPT  two  ways,  to  conceive  new 
devices  or  improvements  and  co-operate  in  technical 
advice,  but  that  the  labortnrv  was  compensated  out¬ 
right  for  such  services  and  operated  as  an  independent 
concern. 

Herbert  M.  Wilcox,  another  ERPI  vice-president,  told 
about  the  transfer  of  Vitaphone  to  ERPI.  He  said 
ERPI  took  over  100  of  Yitaphone’s  employes. 

Richard  Griffith  of  Oklahoma  City  was  another  witness. 

Sidney  R.  Kent,  president.  Fox  Film,  was  a  witness 
for  ERPI  the  previous  week.  In  cross  examination, 
Kent  denied  he  had  given  orders  as  head  of  Fox  distri¬ 
bution  unit  to  refuse  to  supply  films  to  theatres  that 
had  certain  equipment.  His  company,  he  said,  had 
a  censorship  list  of  theatres  which  were  refused  be¬ 
cause  their  equipment  was  very  bad  and  damaging 
to  the  reputation  of  the  films,  and  not  because  thev 
happened  to  lip  non-ERPT  systems.  He  testified  his 
company  supplied  films  to  theatres  using  23  different 
kinds  of  equipment. 

There  were  indications  that  the  case  might  come  to 
a  conclusion  the  latter  part  of  this  week,  or  possibly 
tile  first  part  of  June. 


(t School  for  Girls” 


John  Golder,  Hollywood,  who  has  al¬ 
ready  given  exhibitors  “Tomorrow’s 
Children,”  “The  Lost  City,”  “Hit»h 
School  Girl”  as  money  makers,  now 
hands  them  “School  for  Girls,”  which 
threatens  the  records  of  the  others. 

For  an  exchange  to  turn  out  four 
money  makers  in  a  season  is  a  record, 
and  Hollywood  has  something  of  which 
to  be  nroud. 

“School  for  Girls”  will  do  a  business 
that  will  please  anyone  who  buys  it. 
It  deserves  bookings  everywhere,  and 
will  please  the  patrons. 


THE  PHILADELPHIA  EXHIBITOR 


Jun  1 T  35 


35 


THE  CODE 


Hearings  .  .  .  Decisions  .  .  .  Appeals 
.  .  .  Local  release  dates  .  .  .  Resolutions 


Vote 


Exhibitors  throughout  the  territory 
who  have  received  blanks  from  the  local 
code  board  regarding  the  premium  vote 
are  urged  to  send  back  the  blanks,  vot¬ 
ing  one  way  or  the  other. 

There  is  no  reason  for  hasty  voting 
as  each  one  receiving  a  ballot  is  given 
60  days  from  May  1 1  to  return  it. 

The  vote  includes  all  the  Philadelphia 
exchange  territory.  To  ban  premium 
giving,  75%  of  the  affiliated  theatres 
and  75%  of  the  unaffiliated  theatres 
must  vote  to  ban  them.  Each  theatre 
is  entitled  to  one  vote.  Each  theatre 
can  vote  whether  or  not  it  has  signed 
the  code  and  a  vote  does  not  make  the 
house  liable  for  assessment. 

The  ballots,  received  sealed,  will  not 
be  opened  until  the  60  day  period  is 
over  when  a  notary  public  will  open 
them,  with  the  committee  present,  and 
count  them.  This  will  insure  absolute 
fairness  and  also  prevent  any  false 
rumors  about  how  the  vote  is  going. 

In  order  that  each  exhibitor  may  feel 
that  his  interests  are  involved,  a  vote 
of  some  sort  is  requested. 

(Ed.  Note. - The  Supreme  Court  decision 

finding  the  NRA  unconstitutional  means  an 
end  to  all  code  deliberations,  procedure.  If 
anything  in  this  story  is  to  be  continued,  it 
will  have  to  be  by  a  joint  mutual  arrangement 
conference,  including  distributors,  producers, 
exhibitors.  Code  powers  ended  May  27.  All 
codes,  all  NRA  enforcement  was  ended  by 
the  President  at  that  time.) 


Forum  Active 

Mrs.  Charles  T.  Owens,  president,  Phila¬ 
delphia  Motion  Picture  Forum  spoke  at  the 
Montgomery  County  Federation  of  Women’s 
Clubs,  Barren  Hill,  May  16.  In  the  evening 
she  spoke  in  Doylestown. 

May  17,  Mr.  William  Bristow,  Department 
of  Public  Instruction,  Harrisburg,  and  Mrs. 
Charles  T.  Owens,  president,  Philadelphia 
Motion  Picture  Forum,  spoke  at  the  newly  or¬ 
ganized  Motion  Picture  Forum  of  Chester 
County.  Mrs.  Miller  presided.  There  were 
24  distinguished  guests  and  organizations  rep¬ 
resented,  and  luncheon  preceded  a  large  meet¬ 
ing.  Mrs.  C.  M.  Strafford,  vice-president, 
Philadelphia  Motion  Picture  Forum,  enter¬ 
tained  all  Montgomery  County  Motion  Picture 
chairmen  at  a  luncheon  at  her  home  recently. 


LOCAL  RELEASE  DATES 

PARAMOUNT 

Goin’  to  Town,  May  17-23. 

The  Scoundrel,  May  23-29;  People  Will 
Talk,  May  28-30. 

COLUMBIA 

Fighting  Shadows,  May  21-23;  Air  Hawks, 
May  25-31. 

Awakening  of  Jim  Burke,  May  23-25. 

METRO 

The  Flame  Within,  May  20. 

Murder  in  the  Fleet,  May  25. 

WARNERS 

Dinky,  May  24;  Oil  for  the  Lamps  of 
China,  June  7. 

Girl  from  Tenth  Avenue,  May  6;  In  Cal- 
iente,  May  29. 

FIRST  DIVISION 

The  Hoosier  Schoolmaster,  May  18. 

FOX 

The  Daring  Young  Man,  May  24;  Under 
the  Pampas  Moon,  May  6;  Doubting  Thomas, 
May  31. 

(Ed.  Note:  Clarification  of  the  10%  can¬ 
cellation  clause  in  regard  to  the  dropping  of 
the  codes  is  expected  soon.  There  is  a  legal 
angle  involved,  many  believe,  in  relation  to 
I  he  contract. ) 

Forum  Hears  Weshner 

Important  part  the  motion  picture  industry 
plays  in  the  development  of  real  estate  values 
and  its  effect  on  local  business  was  expressed 
by  David  Weshner,  S-W,  at  the  May  27  lunch¬ 
eon  of  the  Philadelphia  Motion  Picture  Forum 
at  the  Warwick  Hotel.  Weshner  cited  in¬ 
stances  where  business  men's  associations  had 
pleaded  with  managers  of  small,  neighborhood 
theatres  to  remain  open  when  business  was  at 
its  lowest  ebb  in  an  effort  to  stimulate  the 
volume  of  trade  of  the  near-by  merchants. 

Hal  Hode,  Columbia,  expressed  the  views  of 
his  company  on  the  effect  of  the  motion  picture 
on  the  nerves  and  morals  of  children.  Hode 
told  the  300  women  present  that  when  women's 
groups  endorses  a  film,  this  frequently  makes 
it  a  poor  box  office  attraction. 

Among  the  guests  were  H.  E.  Weiner,  Co¬ 
lumbia;  Jack  Greenberg,  Film  Board  of  Trade; 
Sam  Gross,  Fox ;  Earle  Sweigert,  Paramount ; 
Larry  Mackay,  Arcadia,  and  Maurice  Verbin, 
Europa. 


THE  INFORMER.  Victor  McLaglen  turns  in  a  good  job  in  the  Radio  production. 
Shots  from  “Break  of  Hearts”  are  seen  too. 


Dog  Racing  Dead 

That  there  will  be  no  dog  racing  in 
New  Jersey  this  year  is  well  assured. 
The  Court  of  Errors  and  Appeals  de¬ 
clares  dog  racing  legislation  unconsti¬ 
tutional  and  invalid. 

A  lawyer  who  sued  as  common  in¬ 
former  was  recently  awarded  a  verdict. 


Amendments  to  Movie  Bill 

Two  amendments  have  been  tacked  on  to 
the  movie  bill.  One  provides  for  one  day  off 
every  week  for  all  movie  employees  which 
work  for  houses  operating  Sunday.  The  other 
provides  for  increase  in  the  fine  for  violation 
from  $50  to  $100. 


SPECIAL  FILM  RATES 


Parking,  All  Day . 25c 

High-Pressure  Washing  .  .  75c 

Towing  Service — 

Any  Time,  Any  Place. 
Road  Service  to  all  Patrons. 
Mechanic  Always  on  Duty. 
24-hour  Service. 


APEX  GARAGE 

249-51-53  N.  JUNIPER  ST. 
232  N.  JUNIPER  ST. 

GIRARD  SERVICE 
GARAGE 

5155  GIRARD  AVE.X 

BECKER  BROTHERS#Proprietors 


36 


Jun  1'35 


THE  PHILADELPHIA  EXHIBITOR 


TH 

Rei 

I  EAT  RE  DESIGN 

modeling  »  Building 

II  DAVID  SUPOWITZ 

jij  REGISTERED  ARCHITECT 

|j|  246  S.  15th  St.  Philadelphia 

Pennypacker  2291 

GOVERNOR  HAROLD  G.  HOFFMAN  is 

executive  chairman  of  the  first  National 
Showman’s  Variety  Jubilee.  National  com¬ 
mittee  includes  Johnny  Harris,  Variety  Clubs’ 
president;  Jack  Alicoate,  Film  Daily;  Ed  Kuy¬ 
kendall,  MPTOA  president;  Donald  Flamm, 
WMCA;  Hal  Horne,  United  Artists;  Ralph 
Wonders,  CBS;  Dr.  Leon  Levy,  WCAU.  Oth¬ 
ers  have  been  invited  as  well. 


SERVING  theatre  needs  with 
a  knowledge  of  theatre 
business. 

SSISTING  theatre  owners  with 
Mjk  a  staff  of  trained  clerks  and 
f  %  office  files.  No  missouts. 

FREEING  theatre  owners  of  the 
worry  that  they  may  have 
forgotten  part  of  their  show. 

EFFICIENTLY  operating  the  larg¬ 
est  film  delivery  service  in 
the  world. 

Taking  care  of  every 

possible  need  in  the  delivery 
of  film. 

Yielding  the  epitome  of 

safety,  service  and  effici¬ 
ency  at  a  minimum  cost. 

HORLACHER 

DELIVERY  SERVICE,  Inc. 

1228  Vine  Street,  Philadelphia 

NEW  YORK 
SCRANTON 
BALTIMORE 
WASHINGTON 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


Another  Horlacher  Service 
LARRY  DAILY,  Notary  Public 

The  only  one  on  Vine  Street  .  .  At 
your  service  any  time  during 
business  hours. 


CONGRESSMAN  PERCY  L.  GASSAWAY 

has  sent  Chief  Barker  Earle  Sweigert  a  letter 
thanking  the  club  for  its  associate  member¬ 
ship  and  the  good  fellowship  displayed  when 
he  was  a  guest  here.  He  reminded  Earle  that 
his  ranch  in  Washington  has  no  gates,  the 
corrals  are  wide  open  at  all  times  and  any 
time  Earle  came  to  Washington,  he  was  in¬ 
vited  to  ride  in  light  and  look  at  his  saddle. 

CHIEF  BARKER  EARLE  SWEIGERT  at¬ 
tended  the  Pittsburgh  Variety  Club  confer¬ 
ence  as  a  delegate  when  Samuel  Schwartz 
and  Herb  Elliott  couldn’t  attend.  He  was 
elected  a  director  of  the  Big  Tent. 

HARRY  WEINER  and  EDDIE  SHERMAN, 

kings  for  the  day  at  the  June  5  luncheon,  may 
have  WALTER  WINCHELL  as  their  star 
guest  for  the  day.  They  are  working  on  big 
plans. 

AL  BREITHAUPT  has  resigned  as  club 
steward.  His  successor  will  be  announced 
soon.  Mrs.  Breithaupt  remains  for  the  pres¬ 
ent  while  her  husband  goes  away  for  his 
health. 

MILTON  ROGASNER  is  chairman  of  the 
house  committee,  succeeding  Jay  Emanuel, 
resigned. 


HARRISBURG 


Mrs.  Henrietta  Arnold,  cashier,  Colonial, 
Ha  rrisburg,  was  an  outstanding  performer 
at  fifth  annual  Harrisburg  Junior  Red 
Cross  Horse  Show. 

Bill  Manahan  is  now  employed  at  Hershey 
Community  Theatre,  Hershey. 

Dressed  to  represent  a  backwoods  woman  or 
fa  rmerette  a  woman  who  is  a  clever  actress 
attracted  crowds  of  amused  spectators  in 
front  of  the  Victoria,  Harrisburg,  stopping 
unsuspecting  passers-by  to  inquire  where 
the  Victoria,  showing  "The  Cowboy  Mil¬ 
lionaire,’’  was  ’’sitchiated." 

Manager  Jerry  Wollaston,  Victoria,  Harris¬ 
burg,  certainly  was  proud  of  that  tie-up 
he  arranged  with  Pennsylvania  Greyhound 
Lines  to  exploit  "It  Happened  One  Night.” 

Jungle  Animal  Footprint  contest  was  spon¬ 
sored  by  Manager  Jerry  Wollaston,  Vic¬ 
toria,  Harrisburg,  in  movie  column  of 
Harrisburg  newspaper,  to  exploit  opening 
of  serial,  "Call  of  the  Savage.” 

Herman  Fehleisen,  doorman  at  Loew’s  Re¬ 
gent,  Harrisburg,  and  grand  old  man  of 
Harrisburg  movie  industry,  was  all  dolled 
up  like  25-year-old  beau  brummel  for  that 
certain  banquet. 

“Bob”  Etchberger,  assistant  manager,  Loew’s 
Regent  Theatre,  Harrisburg,  had  the  privi¬ 
lege  and  pleasure  of  calling  a  meeting  of 
all  employes  for  the  purpose  of  announc¬ 
ing  that  Manager  Sam  Gilman  had  decided 
to  grant  each  a  full  week’s  vacation  with 
pay  this  summer. 

Enactment  of  the  Sunday  movie  measure, 
now  pending  in  the  Pennsylvania  Legisla¬ 
ture,  apparently  concerned  the  manage¬ 
ment  of  Williams  Grove  Park,  for  Sunday 
movies  were  shown  at  the  park  on  the 
day  following  its  opening  with  large 
crowds. 


Exhibitors/ 

Don’t  hesitate,  stand  and  wait, 
Grab  a  car  and  navigate 
To  a  phone,  say  “Hello  Mate,” 
I  certainly  like  your  “cabin-ate” 

So  put  one  in — now  don’t  de¬ 
lay  it, 

And  start  those  checks,  you 
always  pay  it, 

On  the  first — I’ve  heard  them 
say  it, 

You  bet’cher  life  that  I’ll  O.K. 
it. 

AMERICA'S 
BEST  CANDIES 

are  Vended  From  a 
Berio  Vendor 


BERLO 

VENDING 

COMPANY 

1518  N.  Broad  St.,  Phila. 

POPLAR  6011 


NEW  YORK  BALTIMORE 

SCRANTON  WASHINGTON 

ALLENTOWN  CLEVELAND 

PITTSBURGH  CINCINNATI 


THE  PHILADELPHIA  EXHIBITOR 


Jun  1 1 35 


37 


March  of  Time,  No.  4 

The  new  “March  of  Time”  includes 
clips  on  Washington,  Russia  and  the 
navy. 

For  editing,  intelligence,  handling, 
prominent  faces,  news  interests,  No.  4 
is  the  best  of  any  yet  in  the  series.  In 
the  Washington  scenes,  administration 
leaders  as  well  as  others  are  seen.  In 
the  Russia  discussion,  a  graphic  picture 
is  presented,  while  in  the  Navy  clip, 
what  actually  goes  on  beyond  manoeu¬ 
vres  is  illustrated. 

Once  again  “March  of  Time”  scores. 


YORK 


Sid  Poppay  has  been  putting  on  an  exploita¬ 
tion  campaign  for  each  of  his  pictures 
lately.  Outstanding  among  the  latest  were 
those  on  Hold  'Em  Yale,  ’  when  he  deco¬ 
rated  the  front  and  the  marquee  with  flags 
and  the  Yale  colors,  placed  notices  on  the 
bulletin  boards  of  the  local  junior  high 
and  high  schools,  and  made  special  ar¬ 
rangements  to  pass  out  his  heralds  when 
school  adjourned.  For  “Princess  O’Hara,” 
he  inserted  teaser  adds  in  the  two  local 
newspapers,  presented  a  street  ballyhoo 
among  the  Saturday  crowds  down  town, 
when  the  picture  opened  Monday  ,and 
drove  a  big  open  automobile  about  the 
streets  with  appropriate  signs  on  it  call¬ 
ing  attention  to  the  fact  it  was  a  Damon 
Runyon  story.  For  “George  White’s  Scan¬ 
dals,”  he  secured  two  show  window  dis¬ 
plays  with  local  merchants  and  displays 
on  music  counters  of  two  local  five  and  ten 
cent  stores. 

Boys  around  the  local  Warner  houses  have 
donned  their  summer  uniforms. 

Irving  Dunn,  genial  manager,  Ritz,  has  left 
the  Warner  company,  and  Cleon  Miller, 
Strand,  is  directing  the  activities  of  the 
theatre. 

Boys  in  the  York  district  have  organized  a 
baseball  team  and  their  first  game  was  a 
wee  bit  disastrous.  Took  it  on  the  chin 
23  to  1. 

For  “Black  Fury”  Cleon  Miller  introduced 
some  novel  lighting  effects  at  the  Strand 
when  he  showed  the  trailer.  He  used  fire¬ 
works,  and  flashing  flood  lights  to  intro¬ 
duce  the  trailer,  in  a  darkened  house. 

Abe  Halle  at  the  Capitol  secured  endorse¬ 
ments  from  prominent  clergymen  after  he 
entertained  them  at  a  special  pre-view  of 
"Richelieu.” 

Harry  McGee,  Philadelphia,  has  succeeded 
Joe  Wheeler,  as  manager  of  the  Lion  The¬ 
atre,  Red  Lion.  First  circus  of  the  year 
didn’t  take  as  much  money  out  of  the  city 
as  the  same  outfit  did  last  year. 


Operator  Available 


An  experienced  moving  picture  oper¬ 
ator,  electrician  and  mechanic,  knows 
sound  thoroughly,  wishes.  position 
where  ability  to  keep  independent  or 
circuit  theatre  in  good  shape  will  be 
appreciated.  Will  go  anywhere.  Box 
AJ,  THE  EXHIBITOR. 


VILLAGE  TALE.  Kay  Johnson  and  Randolph  Scott  are  current  in  the  Radio  production 
of  the  Stong  novel. 


NOW  IS  THE  TIME 

to  investigate  the  Low  Installation 
and  Low  Operating  Cost  of 

■CEDAIRE 

PATENTED 

o  A  SYSTEM  YOU  CAN  AFFORD  TO  BUY! 

•  A  SYSTEM  YOU  CAN  AFFORD  TO  RUN! 

Only  a  big,  high  admissioned,  down-town  theatre  can 
afford  mechanical  refrigeration  —  But  ICEDAIRE  has 
proved  practical  in  Large  and  Small. 

Our  Engineers  will  be  glad  to  Survey  your  needs! 

TYPHOON  AIR  CONDITIONING  CO.,  INC. 

Specialists  for  more  than  30  years 

252  WEST  26th  STREET  NEW  YORK,  N.  Y. 


Jun  1 T 35  pg.  38 


EYES  ON  WASHINGTON 
EYES  ON  EVERY  CAPITAL 
TAXES . . .  REVENUE . . .  HOW 
...WHO. ..WHEN. ..WHY 

Questions  that  every  exhibitor  is  asking  himself  .  .  . 
The  answer  can  be  found  within  the  pages  of  this  maga¬ 
zine  .  .  .  Trained  correspondents  combing  all  news 
sources,  reporting  all  developments  ...  A  Washington 
news  reservoir  that  has  been  established  more  than  a 
decade  .  .  .  Bringing  to  you  as  fast  as  is  possible  the 
actual  legislative  scene  .  .  .  On  bills,  new  legislation 
.  .  .  Contacting  exhibitor  units,  pledging  support  .  .  . 
Service  that  does  not  end  when  news  is  printed. 

In  return  for  this,  nothing  is  asked  only  the  confidence 
that  comes  from  knowing  that  its  readers  appreciate 
effort  ...  A  subscription  is  your  pledge  .  .  .  Send  it 
in  now. 


I  have  to  know  the  news  from  Washington  and  my  state 
capital.  I  want  to  keep  in  touch  with  everything 
affecting  my  business. 

Mark  down  my  subscription  for  1  year  ($2)  ;  3  years 
($5). 

Name . 

Theatre . 

City  . 


THE  PHILADELPHIA  EXHIBITOR 


Jun  1 1 3  5 


39 


IN  CALIENTE.  First  National’s  production  has  Dolores  Del 


rillo,  Edward  Everett  Horton,  Glenda  Farrell. 


Twenty  Years  Ago  in  Philadelphia 


Mary  A.  Wright  purchased  the  motion  pic¬ 
ture  theatre  at  733-73  7  Chelten  Avenue 
from  the  Walton  Amusement  Company. 

Milton  Rogasner,  formerly  manager,  Belle¬ 
vue,  succeeded  M.  Crozier  as  manager  of 
the  Lafayette. 

M.  Watts  opened  his  Empire  Palace  Air¬ 
drome  at  Frankford  and  Cambria. 

Keystone,  Eleventh  and  Lehigh,  former 
vaudeville  house,  was  renovated  and  was 
reopened. 


Rio,  Pat  O’Brien,  Leo  Car- 


Lippincott  airdrome,  B  Street  and  Allegheny 
Avenue,  was  equipped  by  the  Swaab  Film 
Service  as  announced  by  Louis  J.  Swaab. 
Phillip  Harbst  was  appointed  manager,  Ortho¬ 
dox  Theatre. 

Malickson  Bar  Mitzvah 

Mr.  and  Mrs.  Philip  S.  Malickson  announce 
the  bar  mitzvah  of  their  son,  Ephraim,  at  Con¬ 
gregation  Rodolph  Shalom,  Philadelphia,  June 
8. 

The  father  is  the  guiding  executive  behind 
Sentry  Safety  Control  and  Universal  Sound. 


OIL  FOR  THE  LAMPS  OF  CHINA.  Pat  O’Brien  and  Josephine  Hutchinson  are  leads 
in  the  Warner  production  of  that  name. 


The  new  4th  issue  of  THE 
MARCH  OF  TIME  brings  to 
the  screen  three  fast-moving, 
dramatic  sequences:  the  “in¬ 
side”  on  Washington  politi¬ 
cians,  the  truth  about  Russia’s 
“world  revolution”,  and 
what’s  back  of  the  Pacific 
“war  games”  ...  all  news  sub¬ 
jects  that  can’t  fail  to  draw 
audiences  from  coast  to  coast. 


THE  MARCH  OF  TIME  for 
June  is  backed  by  advertising 
campaigns  in  newspapers, 
on  the  air  and  in  national 
magazines. 

Each  month’s  issue  of  “The 
Newsmagazine  of  the  Screen” 
spells  bigger  Box  Office  for 
theatres  showing  it.  If  you 
want  details,  write  MARCH 
OF  TIME  DISTRIBUTORS, 


R.  K.  O.  Building,  New  York 
City. 


MARCH  OF  TIME 


40 


Jun  1 T  35 


THE  PHILADELPHIA  EXHIBITOR 


Aarons  Seeks  Old 
Select  Exchange  Staff 


Castor  Estate ,  Hummel, 

Scheihing  Get  Awards 

George  P.  Aarons,  MPTO  general 
counsel  and  local  attorney,  has  succeeded, 
after  11  years,  in  getting  a  50  per  cent 
settlement  for  employees  of  the  old 
Select  exchange  here,  distributing  Selz- 
nick  Pictures  Distributing  Corporation 
product. 

The  firm  went  into  receivership  in  1924 
owing  money  to  employes  and  others  here.- 
Aarons  kept  after  the  account  for  11  years 
and  the  awards  were  handed  down  recently. 
Several  local  film  people  got  50%  on  the  dollar. 

Aarons  is  still  looking  for  the  Pat  L.  Cas¬ 
ter  family,  Howard  S.  Hummell  and  Harry 
Scheihing,  who  have  money  coming  to  them. 
Anyone  knowing  their  whereabouts  is  requested 
to  get  in  touch  with  him  at  13th  and  Vine 
Streets.  12  employees  had  claims.  A  total 
of  $600  was  involved. 


Ed  West,  artist  and  his  sign  shop,  Warner 
Brothers,  Wilmington,  have  been  moved  to 
Chester  next  door  to  the  Stanley.  Orna¬ 
mental  frames,  dignified  attraction  cards 
and  stills  under  glass  against  plus  velour 
seems  the  new  order. 

John  Smith,  manager,  Aldine,  1  find,  is 
opposed  to  street  ballyhoos,  stunting  and 
nit-wit  promotion  stuff  for  a  theatre  of 
the  calibre  he  is  running  for  Warner 
Brothers  now. 

Warner  Club  party  in  the  Stanley  ballroom, 
Chester,  was  quite  a  gay  affair  for  the 
whole  district  force.  A.  J.  Vanni,  zone 
manager  and  district  manager  Callow, 
Paul  Costello,  former  district  manager,  to¬ 
gether  with  all  Wil  mington  managers  ex¬ 
cept  “Morty”  Levine,  were  there. 

Roscoe  Drissel,  Loew's  Parkway  manager, 
swears  he  didn’t  intend  a  dirty  dig  when 
his  advertisement  for  "Mark  of  the  Vam¬ 
pire,”  in  the  "Journal-Every  Evening,” 
placed  directly  over  the  Aldine  "ad"  for 
"The  Bride  of  Frankenstein"  said  "It 
makes  a  sissy  out  of  Frankenstein  ." 

Ben  Seligman,  Strand,  likes  the  unusual  films 
so  well  he  will  even  go  to  a  competitor  to 
see  them,  as  he  did  to  see  "Frankenstein." 

John  Waller,  projectionist,  Queen,  makes  the 
second  of  this  theatre's  force  out  for  an 
operation.  Charley  Emory  is  just  recu¬ 
perating. 

“Morty”  Levine,  Grand  Opera  House  man¬ 
ager,  is  back  on  the  job  after  eight  weeks’ 
illness. 

Pretty  Mildred  Ferguson,  cashier,  Aldine,  is 
also  out  temporarily  for  appendicitis  ob¬ 
servation  and  possible  operation,  with 
Dorothy  Tonnele,  a  new  girl  in. 

District  Manager  Callow’s  home,  I  am  reli¬ 
ably  informed,  is  being  eyed  by  the  stork. 

Leon  Benham,  Queen,  takes  his  vacation 
after  Levine  gets  back. 


Joe  DeFiore,  Park  manager,  is  campaigning 
for  all  he  is  worth  now  against  John  Con¬ 
nelly,  his  Democratic  opponent  for  City 
Councilman  in  the  12th  ward,  having  won 
the  Republican  nomination. 

Ben  Schindler,  Avenue,  is  well  satisfied  with 
the  cool  nights  we  are  having,  but  he 
would  like  to  have  a  summer  evening  soon 
to  try  out  his  new  air  conditioning  equip¬ 
ment. 

Harry  Lee,  electrician,  Loews,  gave  the 
cooling  plant  in  that  house  a  test  and 
found  it  O.K. 

Wilfred  Vincent  is  the  new  cashier  at  the 
Aldine.  Earl  Edwards  moved  up  when 
John  Craig,  doorman,  took  a  job  in  New 
York. 

Edman  Devenney,  assistant,  Aldine,  has  dis¬ 
continued  the  group  service  meetings. 
Leon  Benham,  Queen  manager,  was  getting 
set  for  the  finals  of  the  amateur  programs, 
a  series  of  which  were  held  weekly  in  co¬ 
operation  with  a  bakery  and  WDEL. 
Queen  baseball  team  hit  the  dust  8  to  4 
against  the  Colonial  team,  Philadelphia. 
“Speed”  Horner  and  not  the  invincible 
Jimmy  Kearney  was  on  the  mound. 

Leon  Benham  still  remains  the  ping  pong 
champ,  with  his  assistant,  Jimmy  Kearney, 
winning  a  game. 

Lew  Black,  Arcadia,  is  out  for  the  manager’s 
box  office  contest  prize  with  a  vim,  hav¬ 
ing  moved  into  fourth  place,  two  ahead  of 
the  Aldine. 

W.  R.  McClintock,  assistant,  Arcadia,  has 
developed  quite  a  gold  fish  aquarium  in 
the  lobby  pool. 

Stanley  Lewandowski,  doorman,  Avenue,  is 
taking  his  usual  summer  leave  for  work 
with  his  father. 

Local  307  Opens  New  Home 
with  Entire  Trade  Present 

1230  Vine  Street  Headquarters 
Scene  of  Celebration 

Philadelphia  Moving  Picture  Machine 
Operators  Union,  Local  No.  307,  opened 
its  new  headquarters,  1230  Vine  Street, 
May  20,  with  a  gala  celebration. 

With  open  house  the  rule  and  a  buffet  lunch, 
exchangemen,  exhibitors,  others,  as  well  as  city 
dignitaries,  paid  their  respects  to  President  Lew 
Krouse  and  his  associates. 

A  grand  time  was  had  by  all,  and  the  good 
will  instilled  between  307  and  the  trade  was 
further  cemented.  The  opening  marks  a  new 
milestone  in  the  successful  Krause  adminis¬ 
tration  here. 

Attending  with  Fire  Marshal  James  O.  Mul- 
hern  were  Captain  Clinton,  Tony  Capriotta, 
Frank  Gallagher,  Tom  McNitt. 


Williams,  Brown  and  Earle 
Holds  50th  Anniversary 

Company  Has  High  Record  in 

Photographic  Field 

Williams,  Brown  and  Earle,  Inc., 
famed  photography  house,  celebrated  its 
50th  anniversary  at  a  luncheon  at  the  Ben 
Franklin  Hotel,  May  17. 

President  Peter  Abrams,  addressing  those 
attending  said  that  one-third  of  all  the  em¬ 
ployees  have  been  with  the  firm  for  25  years 
or  more,  one  man  for  47  years. 

Present  at  the  luncheon  were  business  leaders, 
judges,  merchants,  etc. 

How  Williams,  Brown  and  Earle  have  played 
an  important  part  in  pioneering  work  such  as 
the  x-ray,  radio,  photographic  equipment,  etc., 
was  shown  at  the  luncheon.  It  was  pointed  out 
that  all  the  blue  print  paper  used  on  Panama 
Canal  jobs  was  furnished  by  them.  All  instru¬ 
ments  used  in  connection  with  the  Market  Street 
subway  and  Delaware  River  bridge  work  was 
furnished  by  them. 

The  company  has  a  library  of  over  80,000 
slides  for  educational,  church,  theatre  use.  In 
connection  with  the  anniversary,  there  is  an 
exhibition  in  the  store. 

Speakers  paid  tribute  to  the  company's  loy¬ 
alty,  honesty  and  fair  play.  Over  200  were 
present. 


York  Amateur  Tiff 


Amateur  night  contests  held  by  the 
Red  Lion  Legion,  in  the  high  school 
auditorium  are  cutting  into  the  receipts 
of  the  Warner  Lion  Theatre  there. 
Location  of  the  amateur  nights  caused 
quite  a  controversy,  being  originally 
scheduled  for  the  Community  Building, 
lease  for  which  was  recently  bought  by 
Warner  Brothers. 

Borough  council  understood,  or  so 
they  say,  that  the  lease  on  the  building 
called  for  only  three  days  in  the  week, 
Thursday,  Friday  and  Saturday,  and 
that  council  had  the  final  say  on  what 
was  or  was  not  to  be  done  in  the  build¬ 
ing  the  other  three  days.  Bill  Israel, 
district  manager,  WB,  protested  after 
the  use  of  the  auditorium  had  been 
granted  the  legion  and  a  perusal  of  the 
lease  contract  gave  Warner  Brothers 
final  say  on  all  entertainments  to  be 
conducted  in  the  building. 


Heard  In' 


W 


ILMINGTON 


Levine  Back 
On  Job 


THE  PHILADELPHIA  EXHIBITOR 


Jun  1  ’  3  5 


41 


Jersey  Horse  Racing  Up 

Jersey  theatremen  are  still  watching 
the  horse  racing  developments  in  the 
state. 

With  the  Assembly  approving  a  ref¬ 
erendum  and  a  Senate  vote  due,  horse 
racing  will  be  the  next  subject  for 
debate. 

The  House  has  already  passed  a 
measure  calling  for  local  option. 

Dog  racing  has  been  effectively  killed. 


READING 


Warner  Bros.’  girl  contest  winner  from  Phila¬ 
delphia  was  featured  on  a  stage  program 
given  at  Rajah  Theatre. 

George  H.  Kline,  State  Theatre,  Boyertown, 
leased  the  motion  picture  house  in 
Schwenksville  and  placed  his  brother,  Ver¬ 
non  Kline,  in  charge. 

A.  Lincoln  Frame,  head,  Reading  Fair  organ¬ 
ization  for  many  years  and  informally 
interested  in  amusement  enterprises  staged 
at  each  fair,  died  this  month. 

Astor  is  showing  amateur  radio  nite  every 
Monday. 

Capitol  was  leased  for  a  night  for  a  Christian 
Science  lecture. 

Loew’s  made  a  strong  bid  in  Berks  by  offer¬ 
ing  a  prize  to  all  who  kill  watersnakes, 
deadly  enemies  of  young  fish. 

A  new  agreement  is  to  be  negotiated  by 
Rajah  Temple,  Mystic  Shriners,  with 
lessees  of  Rajah  Theatre,  new  terms  to 
eliminate  all  non-theatrical  nights  and  en¬ 
gagements  except  those  reserved  by  the 
various  Reading  Masonic  bodies  allied  with 
Rajah  Temple. 


Booking  Theatres 
Everywhere 

Honest  ::  Reliable 
Conscientious 
Service 

EDWARDSHERMAN 

VAUDEVILLE  AGENCY 

Real  Estate  Trust  Bldg. 
PHILADELPHIA 

Pennypacker  7595 

MAYFAIR  THEATRE  BLDG.,  NEW  YORK 
BR.  9-1905 


TDALUEIMER  «  WEITZ 

ARCUITEC¥S'«THEATRtS 

1C  S  Cl)  TR  IfiTi-l  STREET 


UNIVERSAL  ON  THE  GO.  Buck  Jones,  western  hero,  is  seen  here  with  two  femmes, 
Valarie  Hobson  and  Irene  Ware. 


It  is  possible  to  buy  anything  at 

any  price  but  when  quality  is 

considered  smart  showmen  are 

glad  to  pay  the  difference.  There 

is  a  difference  between  JUST 

Printing  and  Good  Printing.  That 

difference  is  one  of  the  reasons 

why  National  Penn  Printing 

Company  is  the  leader  in  the 

field.  It  takes  more  than  just 

paper,  ink  and  type  to  turn  out 

Real  Printing.  »  »  »  »  »» 

National  Penn  National  Kline 

Printing  Co.  Poster  Co. 

1233  VINE  STREET  1307  VINE  STREET 

PHILADELPHIA  PHILADELPHIA 

OSCAR  LIBROS  AL  BLOFSON  SIMON  LIBROS 

42 


Jun  1'35 


THE  PHILADELPHIA  EXHIBITOR 


READY 

REFERENCE 

EACH  COMPANY  LISTED  IS  AN 
AUTHORITY  IN  ITS  FIELD  AND 
IS  RELIABLE  AND  TRUSTWORTHY 


ACCOUNTANT  (Theatre  Spec.) 


Edwin  r.  Harris 

CERTIFIED  PUBLIC  ACCOUNTANT 

Denckla  Bldg.,  Philadelphia 

Specializing  in  Theatre  Bookkeeping.  Profit  and  Loss 
Statements  and  State  and  Federal  Tax  Returns 
for  more  than  19  years 

THE  SMALL  MONTHLY  SUM  WILL  SURPRISE  YOU 


AIR  CONDITIONING 


i 


T 


KXPHOON 

CONDITIONING  CO. 


AIB  C 


COOLING 

VENTILATING 

HEATING 


BLOWERS  -  FANS 
1  AIR  WASHERS 

252  West  26th  St.,  New  York 


ARCHITECT 


DAVID  SUPOWITZ 

Theatre  Architect 

Remodeling  and  Rebuilding 
246  S.  15th  STREET 

Pennypacker  2291 


DECORATIVE  GLASS 


We  specialize  in  GLASS  for  Theatres 

Specify:  VARICOLITE 

See  the  new  mirror  booth  at  the 
IRIS  THEATRE,  Kensington  and  Allegheny 
Write  for  particulars  and  samples 

M.  KRAKOVITZ  AND  SONS,  CO. 

4TH  AND  MORRIS  STREETS,  PHILA. 
Dewey  8600  Main  2301 


DRAPERIES 


The  Larger  and  Greater — 

NOVELTY  SCENIC  STUDIOS 

- INC. - 

INTERIOR  DECORATIONS  :  DRAPERIES 

SCENERY  s  ACCOUSTICAL  TREATMENTS  •  RIGGING 

611-625  W.  43rd  St.  New  York,  N.  Y. 


CHARLES  H.  KENNEY  STUDIOS 

-  INC.  - 

House  Draperies 

Sound  Proofing 

Stage  Settings 


112-118  W.  44th  ST.  NEW  YORK  CITY 

BRYANT  9-2265  MEDALION  3-4019 


HEATING  and  VENTILATING 


SUNDAY  MOVIE  BILL 

( Continued  from  page  18) 

Sunday  races  and  Sunday  movies.  Residents  of  Phila¬ 
delphia,  he  said,  were  going  into  New  Jersey  on  Sun¬ 
days  to  spend  their  money  to  see  motion  pictures. 

Stating  he  had  the  names  of  nearly  a  hundred 
proponents  of  the  measure  who  would  like  to 
speak  in  favor  of  it,  he  said  he  would  call  upon 
those  first  who  were  least  interested  in  the 
motion  picture  industry. 

His  first  speaker  was  the  Rev.  C.  S.  Long- 
acre,  representing  the  Religious  Liberties  Asso¬ 
ciation  of  Pennsylvania,  who  said  he  was  born 
at  Valley  Forge  where  the  meaning  of  liberty 
was  understood. 

“I  do  not  go  to  the  movies  myself.”  he  said, 
“but  that  is  no  reason  why  I  should  try  to 
have  passed  laws  preventing  others  from  going 
cn  Sunday  if  they  desire.  I  do  not  believe  in 
telling  others  what  they  must  do.  I  believe  the 
Fourth  Commandment  should  be  observed  as 
God  wrote  it,  not  as  some  of  us  interpret  it. 
We  don’t  observe  Sunday  on  the  proper  day 
anyway  like  the  Jews  do.  If  there  is  any  spe¬ 
cial  legislation  then  Sunday  legislation  is.  The 
church  should  not  have  the  power  to  decide  on 
what  day  we  should  go  to  church  any  more 
than  it  should  have  a  right  to  tell  us  on  what 
day  to  go  to  the  movies.” 

Fie  stated  further  that  46  per  cent,  of  the 
people  who  are  members  of  the  church  have  no 
right  to  tell  the  54  per  cent,  who  are  not  mem¬ 
bers  of  the  church  what  they  can  do.  In  answer 
to  the  assertions  of  previous  speakers  that 
“Sunday  movies  would  be  immoral,”  he  de¬ 
clared,  “If  the  movie  is  immoral  it  is  immoral 
on  Monday  or  any  other  day.” 

Describing  the  location  of  his  church  in  Oil 
City,  the  Rev.  H.  A.  Bielenberg  said  it  was 
directly  across  the  street  from  the  Drake  The¬ 
atre.  “I  ask  only  for  the  theatre  the  same 
liberty  and  equality  I  expect  for  my  church, 
and  I  feel  that  anyone  coming  here  with  the 
intention  of  telling  me  I  dare  not  go  to  the 
movies  on  Sunday  is  infringing  on  my  personal 
rights.  Persons  who  come  here  seeking  laws 
to  convert  people  should  be  sent  back  home.” 

The  Rev.  Ernest  Brand,  Pittsburgh,  voiced 
the  sentiment  of  the  Rev.  Mr.  Lcngacre  in  de¬ 
claring  that  “it  is  not  immoral  to  do  on  Sunday 
what  is  not  immoral  on  other  days.” 

“If  Jesus  Christ  has  become  so  weak  and 
helpless  that  he  cannot  compete  with  Mae  West 
and  Jimmy  Cagney,”  the  Rev.  David  C.  Colony, 
Philadelphia,  told  the  committee,  “then  it  is 
time  we  bury  the  cross.” 

Referring  to  complaints  some  of  the  previous 
ministers  had  registered  against  movies,  the 
Rev.  Mr.  Colony  declared  “I  would  much  rather 
see  a  movie  like  ‘David  Copperfield’  or  ‘Les 
Miserables’  on  a  Sunday  than  to  listen  to  seme 
of  the  rotten  sermons  that  are  preached.  If  I 
cannot  fill  my  church  when  Mae  West  is  failing 
to  be  an  angel,  I  would  go  back  to  the  mines 
where  I  once  worked  contentedly.” 

The  Rev.  J.  H.  Hawkes,  Episcopal  relief 
preacher,  Philadelphia,  said  “I  came  here  be¬ 
cause  I  am  interested  in  fair  play.  I  believe 
our  worship  should  be  voluntary  and  not  forced. 
Religion  would  make  far  better  progress  if 
placed  on  entire  equality  with  secular  things.  A 
number  of  people  do  not  want  Sunday  movies 
because  they’d  go  to  see  them,  themselves.  It 
is  rather  far-fetched  to  claim  that  Sunday 
movies  will  interfere  with  church  attendance, 
particularly  night  services,  because  people 
long  since  have  stopped  attending  them.  We 
should  not  try  to  compel  others  to  come  our 
way.  We  cannot  legislate  anybody  into  the 
Kingdom  of  Heaven.” 


He  had  been  importuned  to  speak  against  the 
bill,  the  Rev.  Dr.  Oscar  F.  R.  Treder.  Bedford, 
former  pastor  of  a  Harrisburg  Episcopal 
church,  told  the  committee,  but  he  could  “see 
no  arguments  against  Sunday  movies.”  He  said 
none  of  the  previous  speakers  had  presented  a 
potent  argument  against  the  bill. 

“I  can  see  no  real  difference  between  per¬ 
sons  going  to  movies  or  engaging  in  other  forms 
of  diversion  on  Sunday  and  those  going  motor¬ 
ing,”  he  continued,  “except  that  the  motorist 
may  find  himself  wrapped  around  a  tree  sooner 
or  later.  Nor  can  I  see  any  serious  violation 
of  the  church’s  interpretation  of  the  Fourth 
Commandment  in  having  Sunday  movies  any 
more  than  in  playing  golf  or  other  forms  of 
diversion  on  Sunday. 

“My  church  is  probably  the  only  one  in  the 
Commonwealth  surrounded  by  eight  golf 
courses,  but  I  cannot  see  that  Sunday  golf  had 
reduced  attendance  at  my  church.  I  feel  rather 
sorry  for  these  people  opposing  Sunday  diver¬ 
sions  in  the  name  of  religion,  because  it  makes 
their  voices  appear  like  the  dying  gasp  of  an 
institution  and  looks  like  the  last  stand  the 
religious  organizations  are  taking.  Represent¬ 
atives  of  churches  who  are  opposing  further 
liberalization  of  Sunday  are  responsible  for 
present  conditions.” 

John  A.  Phillips,  president,  Pennsylvania 
hederation  of  Labor,  followed  the  group  of 
ministers  with  a  practical  plea  to  pass,  the  meas¬ 
ure  as  another  step  to  extend  human  liberty. 

Limited  time  prevented  Assemblyman 
Schwartz  from  permitting  other  backers  of  the 
measure  to  speak  in  its  favor,  but  there  were  a 
number  present  who  had  come  great  distances 
and  he  asked  permission  to  introduce  some  of 
them. 

Among  those  he  introduced  were  Harry  E. 
Barlow,  Gettysburg,  executive  secretary, 
Pennsylvania  State  Hotels  Association,  who 
presented  a  resolution  from  his  organization, 
asked  favorable  consideration  of  the  measure ; 
James,  Walsh,  secretary,  Philadelphia  Mer¬ 
chants  Association ;  Lester  J.  Osborn,  executive 
secretary,  Restaurant  Men’s  Association  of 
Philadelphia;  Edward  Kirby,  president,  Roose¬ 
velt  Citizens’  Committee  of  Philadelphia;  John 
Williams  and  John  McClarron,  both  represent¬ 
ing  the  Philadelphia  Real  Estate  Board,  which 
McClarron  said,  had  gone  on  record  as  favor¬ 
ing  passage  of  the  bill;  Mrs.  A.  Marion  Mac- 
Clay  and  Mrs.  Ethel  Shaw,  representing  the 
West  Philadelphia  Women’s  Association,  of 
which  the  latter  is  president ;  David  Triester, 
president,  United  Business  Men’s  Association 
of  Philadelphia;  George  Meade,  president, 
Boosters’  Association  of  Philadelphia;  Walter 
Vincent,  vice-president,  Wilmer  and  Vincent 
Theatres;  C.  Floyd  Hopkins,  Harrisburg  repre¬ 
sentative,  Wilmer  and  Vincent  Theatres,  and 
W  ill  am  H.  Lloyd,  representing  a  Philadelphia 
organization  of  business  and  professional  men. 

Vincent  took  advantage  of  the  opportuirty 
afforded  by  his  introduction  to  state  his  belief 
that  "Every  man  and  woman  should  have  the 
privilege  of  going  to  the  theatre  or  not  as  they 
see  fit.”  |  :  | 

The  case  of  the  proponents  was  closed  with  a 
short  address  by  Assemblyman  M.  L.  Sheppard, 
Philadelphia  Democrat  and  minister  of  the 
gospel,  who  said  “Pure  religion  is.  able  to  stand 
up  without  the  prop  of  civil  laws.”  He  wanted 
to  see  the  measure  passed  he  added,  because  “I 
am  interested  in  fair  play  and  democracy.” 

Several  of  the  opponents  spoke  in  rebuttal. 

House  bill  No.  1703,  on  which  the  hearing 
was  held  before  the  Committee  on  Law  and 
Order,  was  introduced  in  the  House  of  Repre¬ 
sentatives,  March  20,  by  Assemblyman 


THE  PHILADELPHIA  EXHIBITOR 


Jun  1 f  3  5 


43 


Schwartz,  Melchiorre  and  Barber  as  a  compro¬ 
mise  measure  to  cover  similar  bills  that  had 
been  presented  by  individual  assemblymen. 

The  measure  provides  for  referendums  to 
ascertain  the  will  of  the  electors  of  any  city, 
borough,  town  or  township  with  reference  to 
conducting,  staging,  operating  and  exhibiting  of 
motion  pictures,  regardless  of  whether  an  ad¬ 
mission  charge  is  made  or  incidental  thereto, 
or  whether  labor  cr  business  is  necessary  to 
conduct,  stage,  operate  or  exhibit  the  same 
after  2  o’clock  on  Sunday  afternoon. 

Romeo  Celia,  president,  Musicians  Local  No. 
77,  announced  this  week  approval  by  his  organ¬ 
ization  of  a  resolution  favoring  the  passage  of 
the  Schwartz-Melchiore-Barber  Bill. 

Celia  announced  also  that  the  resolution  has 
been  indorsed  by  the  following  labor  men : 

James  McGrath,  Jr.,  Leo  Kelly  and  Harry 
Abbott,  Philadelphia ;  L.  S.  Campbell  and  Don¬ 
ald  E.  Ball,  Scranton;  William  S.  McKay,  Jr., 
and  Lawrence  J.  Katz,  Harrisburg;  George 
Russell,  Altoona;  Orlando  G.  Miller  and  Leroy 
Rau,  Allentown ;  Roy  Grove,  Pittsburgh ; 
Edward  Bale,  Norristown  ;  James  Dowling  and 
Stewart  A.  Seifert,  Easton ;  W.  W.  Reading 
and  Cecil  Patterson,  Lancaster ;  Edward  G. 
Hess,  York;  Robert  Webster,  Sunbury  ;  Harold 
Helsel,  Williamsport;  William  Bordano,  New 
Kensington;  Art  Harner,  Shamokin ;  Philip 
Trainer,  Chester;  B.  W.  Briney,  Johnstown; 
Ralph  Diehl,  Coaldale;  J.  Charles  Dautrick, 
Reading;  Paul  E.  Smith,  Butler,  and  Norman 
D.  Freeborne,  New  Castle. 

Joseph  Bernhard,  general  manager,  Stanley- 
Warner  Company,  urged  support  of  the  drive 
for  Sunday  moving  pictures  at  the  monthly 
dinner  of  the  Philadelphia  Real  Estate  Board 
recently. 

Bernhard  contended  the  city’s  main  streets 
are  dull  thoroughfares  after  9  P.  M.  and  said 
City  Council  seems  to  be  trying  to  make  this 
section  dark  and  lacking  in  attraction. 

“The  city  fathers  have  even  refused  to  let 
us  place  electric  signs  over  our  marquees  ”  said 
Bernherd.  “Stanley-Warner  Company  oper¬ 
ates  94  theatres  here.  Our  weekly  carrying 
charge  is  $21,000.” 

Dr.  William  L.  Mudge,  executive  secretary, 
Pennsylvania  State  Council  of  Churches,  who 
had  issued  a  call  to  the  Ministerial  Association 
of  Harris"ourg  and  Dauphin  County  to  join  the 
Council  of  Churches  in  urging  church  mem¬ 
bers  to  unite  in  a  fight  against  enactment  of 
the  Schwartz-Melchiorre-Barber  Sunday  movie 
bill,  disappointed  opponents  of  the  measure 
when  he  failed  to  appear  at  the  public  hearing 
on  May  21.  In  answer  to  the  call  of  Doctor 
Mudge,  who  termed  the  Sunday  movie  bill 
“iniquitous  and  un-American,  ’  the  Ministerial 
Association,  May  17,  four  days  before  the  pub¬ 
lic  hearing,  issued  a  statement  urging  church 
members  of  Harrisburg  and  Dauphin  County 
to  attend  the  hearing  for  the  purpose  of  voic¬ 
ing  protests  against  enactment  of  the  bill. 

House  Law  and  Order  Committee  reported 
the  Sunday  movie  bill  out,  with  a  vote  sched¬ 
uled  next  week. 

Reports  were  heard  this  week  that  industry 
10%  tax  bill  was  not  quite  dead  but  was  being 
suggested  as  a  substitute  for  the  bank  tax 
measure,  opposed  by  leading  state  banks. 


Miller  Feted 

Dave  Miller,  retiring  S-W  executive,  was 
tendered  a  farewell  luncheon,  May  23,  at  the 
Reading  Terminal.  Fie  was  presented  with  a 
gift,  plus  a  horse-shoe  signed  by  every  mem¬ 
ber  of  the  organization.  35  theatre  depart¬ 
ment  executives  were  present. 


The  Blue  Eagle  Passes 

No  succeeding  issue  of  THE  EXHIB¬ 
ITOR  will  carry  the  Blue  Eagle  emblem 
on  its  cover. 

Not  only  for  sentiment’s  sake  but  be¬ 
cause  it  intends  to  live  up  to  the  best 
code  standards,  THE  EXHIBITOR  car¬ 
ries  the  Blue  Eagle  this  one  more  time 
though  codes  are  no  longer  compulsory. 


John  Golder  to  Manage  New 
Republic  Exchange  Here 

John  Golder  will  manage  the  new  Re¬ 
public  exchange  here,  according  to  authen¬ 
tic  advices. 

Pie  will  also  have  an  interest  in  the  exchange, 
it  is  believed. 

Hollywood  Pictures  will  liquidate  and  go  cut 
of  business,  with  the  new  Republic  exchange 
taking  new  quarters  somewhere  else  in  the  film 
zone. 

News  that  Golder  had  received  the  berth  was 
greeted  with  acclaim  by  his  friends  and  asso¬ 
ciates  who  know  the  high  name  he  made  for 
himself  in  the  film  world  in  his  many  associa¬ 
tions. 

His  being  chosen  manager  for  Republic  will 
mean  added  good  will  for  the  company,  it  is 
certain. 


FD  Sets  June  17  Date 

First  Division  will  award  gifts  to  exhibitors 
in  its  current  date  drive,  June  17.  A  commit¬ 
tee,  John  Monroe,  Dave  Milgram  and  Martin 
Ellis,  will  officiate.  Prizes  include  a  floor 
lamp,  table  lamp,  bridge  set  with  chairs,  travel¬ 
ing  bag,  sparklet  siphon  and  tray,  coffee  per¬ 
colator  set  and  tray,  college  glass  set,  jiffy, 
kodak  camera,  hostess  set  and  shaker,  fitted 
traveling  case.  Exhibitors  are  urged  to  get 
their  dates  in  so  that  they  may  have  a  chance 
to  win. 


INTERIOR  DECORATORS 

Theatrical 
Decorating 

OUR  SPECIALTY 
Phone 

Rlttenhouse  7828 
2315  Walnut  St. 

Philadelphia 


J.  SEIDMAN  :  I.  MANOFF  :  D.  BRODSKY 

Paramount  Qecorating  (Jo.,  |nc. 

STAGE  SETTINGS  :  DRAPERIES 

CARPETS  :  PAINTING  AND  DECORATING 


311  North  13th  Street  Philadelphia,  Pa. 


LIGHTING  FIXTURES 


VOIGT 


NEW 

DECORATIVE  LIGHTING 

FOR  YOUR  THEATRE 

DRINKING  FOUNTAINS  DIRECTION  SIGNS 


I2™6r Monhqomei'y  Ave.  Phila.Pa. 


MARQUEES  AND  SIGNS 

eLGCTRIC  SIGn  CO 


S&6 


H33-  LOtiG  iSLflno  cuy  n.y. 
BUILDERS  OF  136011  &  ELECTRIC 


esTimfuesG  SKefCHes  CHeeRFuny  Given < 


PLASTERING 

FRANK  DE  GIUSEPPE  CO. 

Plain  and  Ornamental  Plaster 

Grills — Caps — Brackets — Cornish 
Scagliola — Ventilation  Grills 
Theatre  Work  Our  Specialty 

818-20  North  48th  St.  Philadelphia 


Rev.  Ruth  Sticks  to  Guns 

Rev.  Frank  W.  Ruth,  Bernville,  Berks 
County  legislator  who,  in  his  third  term  in  the 
Flouse,  is  floor  leader  on  the  Democratic  side, 
stuck  to  his  guns  in  support  of  Sunday  movies 
and  a  more  liberal  interpretation  of  Sunday 
laws,  in  his  course  this  month  in  the  Legisla¬ 
ture.  Ruth  is  manager  of  the  community  the¬ 
atre,  a  civic  organization  property,  in  his  home 
town,  and  is  well  able  to  see  both  sides  of  the 
Sunday  amusements  issue. 

The  Eastern  synod  of  his  denomination,  the 
Reformed  church,  bombarded  him  with  resolu¬ 
tions  from  its  meeting  place  in  Williamsport 
this  month,  demanding  that  he  vote  against 
Sunday  movies  and  Sunday  liberalization.  In 
reply,  Ruth  issued  a  statement  setting  forth 
his  position. 


156  Operations 

Examination  of  an  ERP1  call  report 
slip  indicates  that  there  are  156  items 
checked  by  ERP1  men  when  they  service 
equipment.  These  are  divided  into  1 1 
divisions,  with  the  details  covering  all 
parts  of  the  apparatus. 


PREMIUMS 


SIGNS 


PER  WEEK  .  .  . 

ADVERTISES  EVERY  SHOW  Every  Day  in 
Front  of  Your  Theatre  by  Using  our  Twc-Sided 
Banners  in  A  FREE  30"  x  48"  FRAME 

TRIANGLE  SIGN  CO. 


44 


Jun  1 T  35 


THE  PHILADELPHIA  EXHIBITOR 


SAFETY  CONTROL 


SAFETY  DEVICE  IS  A  f 
MUCH  ABUSED  TERM  • 

There  is  Only  One- 


STATIONERY 


J^ATI0NAL,SmT10NERS 


LET  ’EM  HAVE  IT.  Richard  Arlen,  Virginia  Bruce,  Bruce  Cabot,  others,  are  seen  in  the 
Reliance-UA  show. 


Walnut  1760-1761 
Race  4911-4912 


1028  ARCH  STREET 
Philadelphia,  Pa. 


SUPPLIES 


THEATRE  EQUIPMENT 

Xeir  -  Used  -  Rebuilt 


Projectors,  Screens, 

,  Soundheads,  Amplifiers, 
Chairs,  Portable  Projectors, 
Arc  Lamps,  Rectifiers 
and  Generators. 

,  ItKIVYUtlX;  AT  LOWEST  HATES 


S.  O.  S.  CORP.#  1600  Broadway,  New  York 


S.O.S.  Buys  Equipment  at  Highest  Prices 

THEATRE  EQUIPMENT 


"4 -STAR"  SERVICE/ 


★ 

★ 

★ 

★ 

National  Theatre  Supply  Company 


Equipment  of  Known  Quality  Backed  by 
a  Guarantee  of  Satisfaction. 

Service  from  a  Local  Branch  by  Men  you 
Know  and  Trust. 

Priced  with  the  Benefit  of  the  Mass  Pur¬ 
chasing  Power  of  a  National  Organization. 

Guaranteed  by  all  of  the  National  Re¬ 
sources  of  a  National  Institution. 


Orncts  in  ah 

PRINCIPAL  ClTieS  )*■ 

(j|  Tum  (11 

THERE'S  A 

— AND  A 

STORE  NEAR 

MAN  YOU 

YOU — 

KNOW 

UNIFORMS 


Theatres  Recently  Outfitted 
with  AMERICAN  Uniforms : 

APOLLO,  JUMBO,  FROLIC,  ATLANTIC 
THEATRES,  INC.,  CITIES  THEATRES,  INC., 
MAYFAIR,  COLONIAL,  BENSON 

AMERICAN  UNIFORM  CO. 

134  So.  11th  St.,  Phila.,  Pa. 

KIN.  1365  RACE  3685 


“SACO”  UNIFORMS 

Stand  Out  for  Quality 

S.  ABRAHAMS  &  CO.,  INC. 

Juniper  &  Vine  Sts.,  Philadelphia 


Motion  Picture 

Guide 

CLASS  A — Section  1 — General  Approval 

Air  Hawks 

Helldorado 

Naughty  Marietta 

All  the  King’s  Horses 

Here  Is  Mv  Heart 

The  Night  Is  Young 

Baboona 

Hold  'Em  Yale 

Northern  Frontier 

Baby  Face  Harrington 

Hoosier  Schoolmaster 

The  Nut  Farm 

Behind  the  Evidence 

I’ll  Love  You  Always 

Once  in  a  Blue  Moon 

Born  to  Fight 

Imitation  of  Life 

One  More  Sprinq 

Brewster's  Millions 

In  Spite  of  Danger 

One  New  York  Night 

Bright  Eyes 

Jack  .Ahoy 

One  Night  of  Love 

Call  of  the  Coyote 

Kentucky  Kernels 

Our  Little  Girl 

Calling  All  Cars 

Laddie 

Outlaw  Rule 

Captain  Hurricane 

Ladies  Love  Danger 

Party  Wire 

Car  99 

The  Last  Gentleman 

Princess  O’Hara 

Cardinal  Richelieu 

Law  Beyond  the  Range 

Revenge  Rider 

Carnival 

Les  Miserables 

Roberta 

The  Casino  Murder  Case 

Life  Begins  at  40 

Ruqgles  of  Red  Gap 

Charlie  Chan  in  Paris 

Life  of  Our  Saviour 

Runaway  Queen 

Chasing  Yesterday 

Liqhtnina  Strikes  Twice 

The  Scarlet  Pimpernel 

Chinatown  Squad 

Lily  of  Killarney 

Sequoia 

Clive  of  India 

The  Little  Colonel 

A  Shot  in  the  Dark 

Crimson  Trail 

Little  Men 

The  Silver  Streak 

The  County  Chairman 

The  Little  Minister 

Spring  Tonic 

David  Copperfield 

The  Lives  of  a  Bengal  Lancer 

Stone  of  Silver  Creek 

Devil  Dogs  of  the  Air 

Love  in  Bloom 

Stranqers  All 

Dinky 

Man  of  Aran 

Sunset  Range 

Doa  of  Flanders 

Man  From  Hell 

Swell  Head 

Eight  Bells 

The  Marines  Are  Coming 

Sweepstake  Annie 

Fighting  Shadows 

Mary  Jane's  Pa 

Symphony  of  Living 

Gentlemen  Are  Born 

Maybe  It’s  Love 

Traveling  Saleslady 

The  Ghost  Walks 

McFadden’s  Flats 

Under  Pressure 

The  Good  Fairy 

Men  of  the  Hour 

The  Unfinished  Symphony 

Grand  Old  Girl 

Millionaire  Cowboy 

Unwanted  Stranger 

Great  Hotel  Murder 

Mr.  Dynamite 

Warfare 

Gun  Fire 

My  Heart  is  Calling 

West  of  the  Pecos 

Happiness  Ahead 

The  Mysterious  Mr.  Wu 

Winas  in  the  Dark 

Hei  Tiki 

Mutiny  Ahead 

The  Winning  Ticket 

CLASS  A - 

-Section  2 — Approved  for  Adult  Audiences 

A  Wicked  Woman 

Great  God  Gold 

Romance  in  Manhattan 

A  Notorious  Gentleman 

The  Informer 

Rumba 

After  Office  Hours 

I've  Been  Around 

The  Scoundrel 

Age  of  Indiscretion 

It  Happened  in  New  York 

Shadow  of  Doubt 

The  Best  Man  Wins 

Jealousy 

Society  Doctor 

Behind  the  Green  Lights 

Let  'Em  Have  It 

Star  of  Midnight 

Behold  My  Wife 

Let's  Live  Tonight 

Strauss’  “Great  Waltz” 

Black  Fury 

Living  on  Velvet 

Sweet  Adeline 

Bordertown 

The  Lost  City 

Sweet  Music  ! 

Break  of  Hearts 

Lost  in  the  Stratosphere 

Ten  Dollar  Raise 

Case  of  Curious  Bride 

The  Man  Who  Knew  Too  Much 

There’s  Always  Tomorrow 

Circumstantial  Evidence 

The  Mark  of  the  Vampire 

The  Thin  Man 

Death  Flies  East 

Marie  Galante 

Thunder  in  the  East  (The  Batt'e) 

Enchanted  April 

Mississippi 

Transient  Lady 

Escape  Me  Never 

Murder  on  a  Honeymoon 

Vagabond  Lady 

Evergreen 

Mystery  of  Edwin  Drood 

Vanessa 

The  Flame  Within 

The  Mystery  Man 

The  Wandering  Jew 

Florentine  Dagger 

The  Niaht  at  the  Ritz 

The  Wedding  Night 

Folies  Bergere 

People  Will  Talk 

The  Werewolf  of  London 

G  Men 

The  Perfect  Clue 

The  Whole  Town’s  Talking 

Georqe  White's  1935  Scandals 

The  Perfect  Crime 

Wednesday’s  Child 

Gigolelte 

Private  Worlds 

West  Point  of  the  Air 

The  Gilded  Lily 

Public  Opinion 

While  the  Patient  Slept 

Goin’  to  Town 

Red  Hot  Tires 

Woman  in  Red 

Go  Into  Your  Dance 

Rendezvous  at  Midnight 

Women  Must  Dresss 

Gold  Diggers  of  1935 

Rescue  Squad 

The  Youth  of  Maxim 

CLASS  B — Not  Recommended.  Pictures  in  this  classification  arc  adjudged  to  be 

unsatisfactory  in  part  either  because  of  subject 

matter  or  treatment 

Biography  of  a  Bachelor  Girl 

Forsaking  All  Others 

Reckless 

The  Bride  of  Frankenstein 

1  Sell  Everything 

The  Right  to  Live 

Broadway  Bill 

It  Happened  One  Night 

The  St.  Louis  Kid 

By  Your  Leave 

Kansas  City  Princess 

The  Secret  Bride 

Camille 

Million  Dollar  Rancom 

Texas  Jack 

The  Case  of  Elinor  Norton 

Nioht  Life  of  the  Gods 

Times  Square  Ladv 

Case  of  the  Howlinq  Dog 

Outcast  Lady 

Village  Tale 

The  Devil  is  a  Woman 

The  People's  Enemy 

Without  Children 

Farewell  to  Love 

Pursuit  of  Happiness 

The  World  Accuses 

Flirting  With  Danger 

THE  PHILADELPHIA  EXHIBITOR 


Jun  1  ’  3  5 


45 


BETTER  MANAGEMENT 


Tested  ideas  .  .  .  Suc¬ 
cessful  merchandising  .  .  . 
Stunts  that  are  proven. 


WCAU  Gets  Behind  Its 
Pathe  News-BromoTieup 

WCAU  is  getting  behind  the  Pathe 
News-Bromo  Seltzer  account  which  is 
heard  twice  a  week  on  the  air. 

The  station,  as  well  as  others  who  so 
broadcast,  is  giving  heavy  publicity  to  the 
tieup,  which  boosts  the  value  of  Pathe  News 
to  exhibitors  no  end. 

Frank  McNamee,  local  Radio  manager, 
also  is  distributing  and  posting  I  000  one- 
sheets  plugging  the  tieup,  which  should  make 
it  all  the  more  advantageous  to  exhibitors  to 
play  the  news. 

"Doc”  Levy,  WCAU,  is  sending  a  letter 
out  to  all  exhibitors  plugging  the  idea  and 
telling  how  proud  the  station  is  to  have  the 
tieup  on  the  air.  This  indicates  the  value 
of  the  whole  tieup.  WCAU  even  added  new 
equipment  facilities  to  assure  the  success 
ot  the  innovations.  It  believes  that  such  a 
tieup  also  makes  movie  patrons  of  radio 
listeners. 


"Les  Miserables" 

Wilmington 

Roscoe  Drissel,  Loew  s  manager,  Wilming¬ 
ton,  spread  his  “wares”  for  “Les  Miserables. 
His  principal  achievement  was  installing  a 
14  panel  revolving  screen  of  scenes  in  the 
Public  Library  and  also  putting  in  3,000 
bookmarks  there;  getting  notices  on  the  pub¬ 
lic  school  bulletin  boards,  which  is  no  easy 
task  in  Wilmington;  sending  fifty  50--word 
telegrams  to  heads  of  large  insurance  and 
industrial  concerns;  putting  out  7,500  en¬ 
velopes  in  a  Life  Saver  tie-up;  putting  out 
125  window  cards  and  building  up  an  elab¬ 
orate  special  front.  He  feels  sure  it  brought 
in  plenty  of  would-be  stay-aways. 

Harrisburg 

Concentrating  their  exploitation  activities 
on  schools  throughout  Harrisburg  and  vicin¬ 
ity,  Manager  Sam  Gilman  and  his  assistant, 
“Bob”  Etchberger,  enjoyed  the  pleasure,  as 
a  result  of  their  efforts,  of  seeing  entire 
classes  from  virtually  every  school  in  the 
city  and  neighboring  communities  attend 
Loew’s  Regent  Theatre,  Harrisburg,  to  see 
”Les  Miserables.” 

As  a  result  of  a  private  showing  of  the 
picture  by  manager  Gilman  at  the  Executive 
Mansion,  Harrisburg,  for  Governor  and  Mrs. 
George  H.  Earle,  and  their  large  party  of 
guests,  Mrs.  Earle  wrote  a  letter  to  manager 
Gilman,  thanking  him  for  the  private  showing 
and  expressing  favorable  comment  on  the 
picture. 


"Sunset  Range" 

Wilmington 

Ben  Schindler,  Avenue,  Wilmington,  made 
a  strong  play  and  won  plenty  of  kids  for  the 
Saturday  opening  of  “Sunset  Range.”  ’He 
moved  the  opening  hour  from  one  to  10.30, 
for  a  1  1  A.  M.  show  and  gave  out  the  Hoot 
Gibson  contest  limerick  cards,  which  gives 
the  kid  filling  in  the  best  last  line  a  free  trip 
to  the  Gibson  range  in  California,  through  a 
tooth  paste  tie-up. 


BALLY.  Manager  Wernick,  S-W 
Strand  Theatre,  arranged  this 
ballyhoo  for  “Roberta,”  from 

RKO. 


"Ruggles"  Contest  Awards 

By  the  unanimous  vote  of  the  six  judges, 
W.  B.  Shuttee,  Main  Theatre,  Pueblo,  Colo¬ 
rado,  was  awarded  the  first  prize  of  $600  for 
the  best  and  most  complete  advertising  and 
exploitation  campaign  on  “Ruggles  of  Red 
Gap,”  in  the  contest  conducted  by  Para¬ 
mount  in  advance  of  the  release  of  the  pic¬ 
ture.  More  than  a  hundred  theatre  man¬ 
agers  and  advertising  men  participated  in  the 
competition  for  prizes  totaling  $2,600.  Six 
judges  also  voted  unanimously  to  award  the 
second  prize  of  $400  to  Sid  Holland,  Elco 
Theatre,  Elkhart,  Indiana. 

Because  of  the  general  excellence  of  all  of 
the  campaigns  submitted  for  the  judges'  con¬ 
sideration,  selection  of  the  other  winners 
proved  to  be  a  difficult  task.  After  much 
deliberation  Herman  Kersken,  Warfield  and 
St.  Francis  Theatres,  San  Francisco,  Cali¬ 
fornia,  was  named  as  the  winner  of  the  third 
prize  of  $300.  Frank  LaFalce,  Earle  The¬ 
atre  Building,  Washington,  D.  C.,  drew  down 
the  fourth  prize  of  200,  and  A1  Zimbalist, 
West  End  Lyric  Theatre,  St.  Louis,  Mis¬ 
souri,  was  picked  as  the  winner  of  the  fifth 
major  prize  of  $  I  00. 


“LOST  CITY.”  Lee  Kline,  Colon¬ 
ial  Theatre,  rigged  up  this  ballyhoo 
for  “The  Lost  City,”  from  Holly¬ 
wood  exchange. 


Universal  Sound  Scores 


Universal  Portable  Sound  on  Film 
Projectors,  either  in  1  6  mm.  or  35  mm., 
have  made  a  good  impression  in  the 
market. 

Available  for  use  in  schools,  colleges, 
camps,  theatres,  ships,  casinos,  hotels, 
the  equipment  has  been  used  by  indus¬ 
trial  organizations,  the  government, 
YMCA,  steamship  lines  as  well  as  the¬ 
atres.  One  of  the  best  features  is  its 
simplicity.  As  well,  the  quality  and  true 
picture  are  almost  remarkable.  The 
equipment  can,  and  has  been  used  for 
audiences  from  50-2,000  people.  Equip¬ 
ment  includes  projectors  with  sound  on 
film  mechanism,  AC  amplification,  elec¬ 
tro  dynamic  speaker,  all  tubes,  60  ft. 
voice  cable,  with  carrying  cases. 

Both  the  16  mm.  and  35  mm.  port¬ 
able  contain  the  same  features  and  are 
certain  to  help  revolutionize  non-the¬ 
atrical  business  as  well  as  being  avail¬ 
able  for  theatres. 


"Les  Miserables" 

Philadelphia 

Manager  Harry  Tarrante,  Aldine  Theatre, 
aided  by  publiciteer  Charlie  C.  Perry,  made 
a  good  tieup  with  schools,  etc.,  whereby 
students  were  urged  to  attend  the  shows  from 
4-7  in  groups,  in  order  that  they  could  see 
"Les  Miserables"  when  the  rush  wasn’t  so 
great. 


Delaware  Charters 

New  England  Amusement  Company.  Deal  in  amuse¬ 
ment  devises  of  all  kinds.  150  shares,  no  par  value. 

Hopkins  Theatre,  Tne.  Conduct  theatres.  $50,000. 
John  P.  Cann,  David  S.  Keil,  Thomas  Herlithy,  Jr., 
Wilmington,  Del. 


Cohen  Celebration 


Barney  L.  Cohen,  one  of  the  leading 
contributors  to  these  pages,  is  celebrat¬ 
ing  his  tenth  year  in  the  business.  He 
started  as  a  janitor  and  doorman  at  the 
Lehigh  Palace,  June  1,  1925.  Then  he 
went  to  the  Germantown  Colonial  as 
assistant  manager.  He  managed  the 
Great  Northern  and  went  later  to  the 
Lafayette,  Jefferson,  Kent,  Savoy  (where 
he  pulled  the  great  stone  breaking  trick 
on  his  21st  birthday),  Allegheny,  Iris 
(one  consecutive  day),  Family,  Harrow- 
gate,  4th  Street  (Easton),  State  (Beth¬ 
lehem),  College  (Bethlehem),  Savoy 
(Bethlehem),  Elks  (Mahanoy  City),  Rep¬ 
ertory  Theatre  (Boston),  Diamond, 
Regis,  Ridge  Avenue,  Pier  Theatre  (Sea 
Isle  City),  Fox  (Bordentown),  Roxy 
(Roxborough),  Lincoln,  Nixon’s  Grand, 
Wissahickon,  and  now  the  Admiral. 

In  other  words,  it  took  him  10  years 
to  get  from  Germantown  and  Lehigh 
to  5th  and  Somerset.  Some  speed. 


46 


THE  PHILADELPHIA  EXHIBITOR 


THE  SHORTS  PARADE 


One  reelers  .  .  .  Two  reelers 
.  .  .  Three  reelers  .  .  .  Classi¬ 
fied  alphabetically. 


TWO-REEL  Musical  Cartoon 


Comedy 


ALIBI  BYE  BYE.  Radio — Clark  and  McCullough.  23m. 
Clark  and  McCullough  star  in  this  hilariously  fast 
comedy,  which  should  prove  hit  with  any  audience 
group.  Story  is  familiar  husband-takes-a-flyer,  wife- 
does-same,  both-choose-same-place.  Comedians  are 
photographers  who  arrange  alibi  photographs — thus 
wife  in  Atlantic  City,  has  photograph  with  Wash¬ 
ington  back  drop;  husband  in  Atlantic  City,  has  pho¬ 
tograph  showing  him  at  hunting  lodge  in  Maine, 
astride  a  moose.  Comedy  lies  in  husband  and  wife 
taking  adjoining  rooms  in  same  hotel.  GOOD. 


GET  RICH  QUICK.  Vitaphone — Big  V  Comedies.  20m. 
Allen  Jenkins.  After  he  wins  the  sweepstakes,  Allen 
Jenkins,  a  motorman  has  plenty  of  people  after  his 
money.  Plenty  happens  as  well,  with  the  salesmen 
almost  destroying  his  new  house,  starting  a  fire. 
Jenkins  is  glad  to  get  back  as  a  motorman.  FAIR. 


IN  THIS  CORNER.  Vitaphone — Broadway  Brevities. 

20m.  Roscoe  Ails,  Alice  Dawn.  This  time,  Ails 
(not  to  be  confused  with  stuttering  Roscoe  Ates) 
is  a  boxer,  dreams  of  musical  comedy  days  with  his 
sweetheart.  This  gives  a  chance  for  singing,  chorus 
work.  This  also  nearly  loses  the  fight  for  him,  but 
it  all  comes  out  all  right  in  the  finish.  SO-SO. 


IT  NEVER  RAINS.  Fox-Educational — Frolic  of  Youth- 
Mirthquake.  19m.  Junior  Coghlan,  Dorothea  Kent. 
This  member  of  the  series  isn’t  anything  outstanding, 
though  the  California  background,  with  a  real  estate 
yarn  to  boot,  might  help.  The  two,  Coghlan,  Kent, 
are  in  love,  with  some  complications  ensuing.  FAIR. 


LOVE  IN  A  HURRY.  Fox-Educational — Young  Romance- 
Mirthquake.  16m.  Sylvia  Froos,  Warren  Hull.  The 
hero's  father  remarries  while  he  is  away  on  a  trip. 
Hero  comes  home,  misstakes  stepdaughter  Sylvia  Froos 
for  his  new  step-mother,  has  a  hectic  time  of  it  until 
he  discovers  what  the  true  situation  is.  Thereupon 
he  attempts  to  turn  the  tables,  causes  the  maid  to 
call  for  the  police,  leads  into  a  merry  chase  around 
the  house  until  the  father  comes  home  with  the  real 
wife  and  straightens  everything  out.  Hero  gets  the 
girl.  Miss  Froos  sings  one  song,  and  the  laughs  are 
spotty  but  some  audiences  might  be  amused.  FAIR. 


POKER  AT  EIGHT.  Metro — Charles  Chase.  19m.  After 
‘‘Okay  Toots,”  Charlie  will  have  a  hard  time  top¬ 
ping  that,  but  in  this  short,  with  hypnotism  involved, 
Charlie  almost  manages  to  make  a  go  of  it.  Charlie 
sings  a  pleasant  semi-humorous  number,  with  a  great 
deal  of  hokum  involved  as  well  although  ending 
slips  a  bit.  For  the  family,  this  will  be  suitable. 
OKAY. 


THE  LEATHER  NECKER.  Columbia — Broadway  Come¬ 
dies.  19m.  Harry  Langdon.  Not  as  good  as  some  of 
the  other  Langdons,  with  a  tropical  country  back¬ 
ground,  the  usual  army  background,  with  Langdon 
and  the  officer  fighting  for  the  girl.  There  is  a 
chase,  as  well.  Langdon  is  up  to  standard.  SO-SO. 


WHY  PAY  RENT?  Vitaphone — Big  V  Comedy.  20m. 
Shemp  Howard,  Roscoe  Ates.  Shemp  Howard  comes 
to  live,  with  his  new  wife  and  her  8-year-old  son, 
with  his  brother-in-law  Roscoe  Ates.  After  a  slow 
start,  they  decide  to  save  rent  and  build  a  house, 
from  plans.  House  is  the  type  that  fits  together, 
but  before  they  get  around  to  it,  the  8-year-old 
changes  the  numbers  for  the  erection.  Result  is 
plenty  of  slapstick,  much  of  which  is  padded,  but 
with  some  laughs.  At  the  end,  the  boys  get  to 

arguing  over  where  a  pole  belongs  and  when  it  is 
knocked  down  so  is  the  house.  For  neighborhood 
this  will  have  the  best  appeal.  SLAPSTICK. 


KEEP  FAITH  WITH  YOUR 
PATRONS,  BY  USING  .  .  . 


DRAWING  RUMORS.  Radio — Headliners.  16m.  This 
introduces  Joey  Ray,  a  good  looking  young  man  with 
fair  voice  and  good  song  selections;  and  Betty  Grable, 
whom  Radio  features  frequently  these  days — and  she 
is  good  looking.  Comedy  concerns  producer  of  night 
club  shows  who  falls  out  with  Ray,  his  master  of 
ceremonies.  But  Ray  appears  in  producer's  new  show 
on  chance  he  may  win  back  girl,  also  in  show,  with 
whom  he  had  quarrel.  And  he  does.  SATISFAC¬ 
TORY. 


MAIN  STREET  FOLLIES.  Vitaphone — Broadway  Brevi¬ 
ties.  20m.  Hal  Leroy,  through  his  feature  appear¬ 
ances  and  some  ace-high  Vitaphone  shots,  has  come 
to  mean  more  and  more.  In  this  two  reeler  he  has 
plenty  chance  to  dance  and  the  shots  show  him  off 
to  advantage.  Background  is  stagey  to  the  effect 
that  a  show  in  which  old  time  scenes,  present  day, 
and  even  a  view  of  the  future  are  included.  Leroy 
is  the  whole  works.  GOOD. 


WOULD  YOU  BE  WILLING?  Universal.  16m.  Frankie 
Master's  orchestra  is  the  only  recommendation.  Story 
poor  but  serves  adequately  as  vehicle  for  Master's 
music.  FAIR. 


ONE-REEL 


Color  Cartoon 


GOOD  LITTLE  MONKEYS.  Metro — Happy  Harmonies. 
8m.  This  amusing  imaginary  arrangement  in  cartoon 
of  the  well  known  adage:  Monkeys  see  no  evil — speak 
no  evil,  hear  no  evil,  lured  into  the  temptation  of  the 
world  by  the  devil,  proves  again  that  the  Metro  color 
cartoons  have  more  than  hit  their  stride.  This  is 
worthy  of  more  than  passing  attention  and  will  more 
than  satisfy  audiences.  GOOD. 


MY  GREEN  FEDORA.  Vitaphone — Merry  Melodies.  7m. 
A  new  job  for  Peter  Rabbit  is  that  of  taking  care  of 
his  younger  brother.  The  musical  background  is 
appropriate  and  when  the  wolf  shows  up  there  is 
plenty  doing.  OKAY. 


SPRINGTIME  SERENADE.  Universal — Color  Cartunes. 

7m.  The  wood  animals  disregard  Professor  Ground¬ 
hog’s  warning  of  six  weeks  more  bad  weather,  suffer 
after  premature  celebration  of  spring.  Nice  color, 
innocuous  story  for  kids.  GOOD. 


Muiical 


CAB  CALLOWAY’S  JITTERBUG  PARTY.  Paramount — 
Ace  Series  "A.”  10m.  Where  Cab  Calloway  draws 
this  might  amount  to  something.  Otherwise,  it’s  a 
short  of  night  clubs,  plenty  of  noise,  dancing,  etc., 
with  the  jitterbug  party  the  big  scene.  FAIR. 


• 

Official  Letter 
Service  to  the 

Mimeographing 
Multigraphing 
Public  Stenography 

Motion  Picture 
Industry 

Addressing  -  Folding 
Enclosing  -  Mailing 

Accurate  List 

Advertising 

of  all  Theatres 

Publicity 

and  Executives 

Printing 

GERALDINE  S.  PORTER 

Advertising  and  Letter  Service 

5f)27  Carpenter  Street 
Bell:  GRAnite  5927 


A  MODERN  RIDING  HOOD.  Fox-Educational — Terry 

Toon.  6m.  This  varies  a  bit  from  the  usual  little 
Red  Riding  Hood  technique,  with  the  result  that  the 
heroine  is  quite  able  to  take  care  of  herself.  This 
might  prove  a  novelty  in  some  spots.  Gags,  ideas 
are  up  to  standard.  FAIR. 


ELMER,  THE  GREAT  DANE.  Universal — Oswald.  8m. 
Extremely  good — lot  of  laughs,  great  and  pleasing 
orchestration.  Story  concerns  Oswald's  dog,  who 
eats  chicken  in  ice  box  late  at  night,  gets  hiccups. 
Oswald  attempts  to  cure  him;  amusing  results. 
EXCELLENT. 


OPERA  NIGHT.  Fox-Educational — Terry  Toon.  6m. 

Just  a  so-so  member  of  the  series,  with  the  big  gag 
coming  when  the  audience  wants  to  take  it  out  on 
the  heavy,  chases  him.  There  is  a  symphony  orches¬ 
tra  present,  as  well.  SO-SO. 


Novelty 

BROADWAY  HIGHLIGHTS.  Paramount — Varieties. 

10m.  Here  is  a  new  series  with  shots  of  stars  about 
Broadway.  Paul  Whiteman,  Rudy  Vallee,  Al  Jolson, 
Max  Baer,  others  are  seen,  with  Ted  Husing  talking. 
It  looks  as  if  Paramount  has  hit  on  a  good  idea  and 
a  series  of  this  kind  should  be  of  importance.  GOOD. 

DUMBELL  LETTERS.  No.  21.  RKO-Van  Beuren.  5m. 
Quite  funny  are  these  samples  of  moron  America  with 
pen  in  hand,  even  if  audience  may  doubt  authentic¬ 
ity.  GOOD. 


PARAMOUNT  PICTORIAL.  No.  11  Pictorial.  10m. 
Clips  are  up  to  standard,  with  waterways  scenes,  Joe 
Howard,  the  old  timer,  and  colored  scenes.  OKAY. 

PERSONALITY  AND  THE  PEN.  Fox-Educational — 
Treasure  Chest.  9m.  Joseph  Renald.  Joseph  Renald 
is  apparently  a  handwriting  expert,  who  analyzes 
handwriting  before  some  men.  A  plot  is  brought  in 
when  he  looks  at  one  handwriting  and  finds  out  the 
man  is  a  criminal.  INTERESTING. 


SCREEN  SNAPSHOTS.  No.  9.  Columbia.  9m.  Seeing 
Hollywood  with  Harriet  Parsons  is  pleasant  for  those 
who  like  to  see  stars  in  informal  attitudes.  SATIS¬ 
FYING. 


SPORTING  NUTS.  Metro — Oddity.  10m.  Pete  Smith 
turns  to  fishing  this  time  with  more  or  less  delinea¬ 
tions.  Trout,  swordfish  catching  by  unusual  means 
are  indicated  with  the  usual  Pete  Smith  dialogue. 
Not  as  good  as  some  but  still  up  in  the  front  rank 
of  such  subjects.  FAIR. 

TWO  BOOBS  IN  A  BALLOON.  Vitaphone — Pepper  Pot. 
10m.  Edger  Borgen,  as  a  professor,  enters  into  a 
stratosphere  flight  with  his  dummy.  Stratosphere 
flight  is  kidded  all  along  and  it  winds  up  when 
they  fall  into  an  insane  asylum.  There  aren’t  many 
laughs  and  the  whole  thing  shapes  up  as  little  more 
than  filler.  Some  audiences  might  be  amused.  WEAK. 


Color  Travel 

LOS  ANGELES,  WONDER  CITY  OF  THE  WORLD. 
Metro-Fitzpatrick — Traveltalk.  10m.  In  this  excel¬ 

lent  Fitzpatrick  contribution,  with  beautiful  photog¬ 
raphy,  gorgeous  in  detail,  the  narrator  scans  its  his¬ 
tory  to  present  day  including  cinematic  growth  in 
dazzling  splendor.  Studios  are  also  shown,  with  some 
shots  of  lots.  This  is  a  rich  dressing  for  best  movie 
programs  and  proves  once  again  that  when  it  cqmes 
to  this  type,  Metro  and  Fitzpatrick  are  tops.  EXCEL¬ 
LENT. 


Travel 


QUEBEC.  RKO — Van  Beuren.  10m.  Alois  Havrilla 
is  narrator  and  does  good  job.  Scenes  are  very  inter¬ 
esting;  photography  very  good,  though  handicapped 
by  winter,  snow — but  this  can  be  cited  as  aid  to 
atmosphere.  VERY  INTERESTING. 


REMEMBER  THE  MAINE.  Vitaphone-Newman — See 
America  First.  10m.  With  dialogue  by  John  B. 
Kennedy  and  E.  N.  Newman,  this  short  takes  the 
patron  further  into  American  history,  visiting  places 
associated  with  the  sinking  of  the  Maine  and  the 
Spanish-American  War  period.  As  educational-his¬ 
torical  matter  it  is  interesting.  EDUCATIONAL. 


THE  PHILADELPHIA  EXHIBITOR 


47 


6-POINT  REVIEWS 


Who  made  it  .  .  .  Who’s  in  it  .  .  .  How 
good  it  is  .  .  .  Classified  for  adult  or  family 
trade  .  .  .  What  it  is  all  about  .  .  .  Length. 


l-June-’35 


COLUMBIA 


Family 

Air  Hawks  (5025)  Melodrama 

64m. 

Ralph  Bellamy,  Wiley  Post,  Tala  Birell,  Douglas 
Dumbrille,  Robert  Allen,  Billie  Seward,  Geneva  Mitchell, 
Edward  Van  Sloan,  Victor  Killian. 

Airminded,  because  air  developments  have  hit 
the  front  pages,  patrons  will  find  interesting 
moments  in  “Air  Hawks,  a  saga  which  illus¬ 
trates  competition  between  an  independent  air¬ 
plane  line  operator  and  oppressive  competition. 
In  addition  to  melodramatic  battling  tactics, 
the  scenarists  have  seen  fit  to  include  a  death 
ray,  which  causes  explosions.  A  last-minute 
punch  also  includes  renowned  Wiley  Post,  who 
makes  a  sensational  flight,  clinches  government 
contracts  for  hero  Ralph  Bellamy,  who  seems 
believable  as  the  independent  who  battles  mon¬ 
opoly.  Thanks  to  rapid  pace,  melodrama,  “Air 
Hawks  ’  should  please  neighborhood  action- 
loving  audiences. 

Estimate:  For  action  lovers. 


Awakening  of 

Jim  Burke  (5018) 


Family 

Drama 

65m. 


Jack  Holt,  Florence  Rice,  Kathleen  Burke,  Robert 
Middlemass,  Jimmy  Butler,  George  McKay. 

Once  again  Jack  Holt  is  cast  as  a  father,  this 
time  watching  over  his  motherless  son  while 
two  women  show  interest  in  him.  Holt  hasn't 
much  time  to  get  started  in  this.  The  big 
punch  arrives  when  the  son,  whose  inclinations 
are  closer  to  the  arts  than  construction  work, 
risks  his  life  to  save  his  father.  Eventually 
the  good  girl  gets  Jack,  the  ending  is  happy. 
Because  audiences  are  accustomed  to  seeing 
Holt  as  a  red  blooded  hero,  however,  “Awaken¬ 
ing  of  Jim  Burke”  won't  mean  much  at  the 
box  office. 

Estimate:  So-so. 


MASCOT -GOLD  MEDAL 


The  Miracle  Rider  Western 

45m. 

First  episode  of  the  Tom  Mix  serial,  followed  by  14 
2-reel  episodes.  Tom  Mix,  Tony,  Jr.,  Joan  Gale,  Robert 
Frazer,  Jason  Robards,  Charles  Middleton,  Pat  O'Malley. 

With  headline  action,  with  punch  that  made 
Tom  Mix  famous,  Mascot’s  “The  Miracle 
Rider’’  is  headed  for  A-l  serial  business.  First 
episode,  reaching  a  new  peak  with  45m.  length, 
holds  interest  all  the  way.  It  has  a  historical 
beginning  with  Daniel  Boone,  Davey  Crockett 
pictured.  While  Tom  is  made  to  do  seme  al¬ 
most  too  miraculous  stunts,  it’s  all  swell  serial 
stuff,  will  plenty  satisfy  serial  lovers.  Sup¬ 
porting  players  do  good  work,  with  Tom.  Tony, 
Jr.,  having  many  scenes  to  themselves.  Epi¬ 
sodes  concern  a  new  explosive  with  heavies 
scheming  to  drive  folks  away  from  the  terri¬ 
tory.  Tom,  as  a  Texas  ranger,  outwits  them, 
with  Indians,  hair  raising  thrills,  narrow 
escapes,  etc. 

Estimate:  Big  Mix  comeback. 


FOX 


he  Family 

.  .  Comedy  Drama 

Moon  (541)  80m. 

Warner  Baxter,  Ketti  Gallian,  Veloz  and  Yolanda, 
John  Miljan,  J.  Carroll  Naish,  Jack  LaRue,  Soledad 
Jiminez,  George  Irving,  Armida,  Paul  Porcasi,  Ann 
Codee,  Rita  Cansino. 

Fox  production  heads  remembered  "Old 
Arizona,  ’  “Cisco  Kid”  when  they  looked  about 
for  a  new  starring  vehicle  for  capable  actor 
Warner  Baxter,  whose  handling  by  them  has 
net  been  a  major  achievement,  decided  “Under 
the  Pampas  Moon”  was  logical  timber.  That 
they  made  no  mistake  is  evidenced  by  the 
show’s  strength,  which  should  help  return  him 
to  universal  favor,  bring  joy  to  box  offices. 
Teamed  with  Ketti  Gallian,  who,  hitherto,  has 
made  little  impression,  lover  Baxter  is  top- 
notch,  is  aided  by  an  ideal  cast  in  a  show  pro¬ 
duced  with  usual  Fox  flourish.  Two  songs, 
one  by  Baxter,  another  by  Gallian,  will  help 
sell  the  picture.  After  playing  “Under  the 
Pampas  Moon,”  exhibitors  will  be  readily  con¬ 
vinced  that  reason  for  Baxter’s  slipping  up  to 
this  time  has  not  been  the  star’s  fault,  but  poor 
story  selection. 

Estimate:  Will  help  bring  Baxter  back. 


MONOGRAM 


Paradise  Canyon  (3038)  Western 

58m. 

John  Wayne,  Marion  Burns,  Earle  Hodgins,  Yakima 
Canutt,  Perry  Murdock,  Reed  Howes. 

Monogram’s  John  Wayne  belongs  in  the 
front  western  star  line.  His  fine  “Paradise 
Canyon”  makes  him  a  government  agent  who 
seeks  to  expose  a  counterfeit  gang.  Though  the 
story  makes  it  appear  as  if  the  heroine’s  father 
is  responsible,  tho  evidence  is  found  to  indicate 
this  possibility,  hero  Wayne  knows  this  cannot 
be  so,  does  not  stop  until  he  finds  the  real  guilty 
counterfeit  chief,  rounds  up  the  gang. 

Estimate:  Satisfactory. 


The  Healer  (3004)  Drama 

72m. 

Ralph  Bellamy,  Karen  Morley,  Judith  Allen,  Mickey 
Rooney,  Robert  McWade,  J.  Farrell  MacDonald,  Bruce 
Warren. 

Robert  Herrick’s  “The  Healer’’  offered  big 
possibilities  for  a  family  type  picture,  designed 
along  “Miracle  Man"  lines.  As  it  emerges  in 
movie  form,  it  should  please  neighborhood  audi¬ 
ences,  might  be  a  bit  too  homey  for  biggest 
cities.  Monogram  cast  the  show  well,  pro¬ 
vided  some  good  names  for  exhibitors,  con¬ 
tributed  script  which  tried  to  overcome  familiar 
story  punches.  A  doctor  devotes  his  life  toward 
healing  paralytic  children  is  known,  as  “The 
Healer,”  later  scraps  that  policy  for  fashion¬ 
able  doctoring  when  a  new  girl  arrives  on  the 
scene.  When  the  fire,  the  big  climax,  occurs, 
however,  he  returns  to  his  first  love,  chooses 
to  aid  children  as  his  life’s  work.  Ideal  for 
family,  children,  it  will  probably  do  most  busi¬ 
ness  away  from  the  biggest  cities  or  with  neigh¬ 
borhood  audiences. 

Estimate:  Worthy  attempt. 


FIRST  N  AT  1 01)1  A  L 


In  Caliente  (856)  Musical 

81  m. 

Dolores  Del  Rio,  Pat  O’Brien,  Edward  Everett  Horton, 
DeMarcos,  Glenda  Farrell,  Herman  Bing,  Wini  Shaw, 
Luis  Alberni,  Leo  Carillo. 

Warners’  Busby  Berkeley  has  again  con¬ 
tributed  big  scenes,  gorgeous  costuming,  eye- 
absorbing  excellence,  but  “In  Caliente”  is  typed 
as  a  musical  whose  chief  claims  to  fame  are 
good  casting,  impressive  production,  song  hits 
which  have  been  plugged  for  weeks  over  the 
air  (“The  Lady  in  Red,”  “In  Caliente,”  “Much- 
acha.”)  Warner  standbys  Horton,  Farrell  help 
hero  O’Brien,  heroine  Del  Rio  by  contributing 
action,  comedy,  but  when  the  whole  thing  is 
summed  up,  the  picture’s  success  will  depend  on 
whether  musicals’  drawing  powers  are  still 
strong.  From  the  general  production  angle, 
“In  Caliente”  is  the  usual  Warner  good  job. 

Estimate:  Depends  on  musical  draw. 


The  Girl  from  Family 

10th  Avenue  (858)  74^ 

Bette  Davis,  Ian  Hunter,  Katherine  Alexander,  John 
Eldredge,  Colin  Clive,  Philip  Reed,  Alison  Skipworth. 

Boosted  to  the  heights  by  "Of  Human  Bond¬ 
age,”  “Bordertown,”  Warners’  Bette  Davis  is 
now  apparently  rewarded  by  such  fodder  as 
“The  Girl  from  10th  Avenue,”  a  strikingly  un¬ 
original  tale  which  sees  a  10th  Avenue  type 
girl  marrying  a  wealthy  man,  drunk  because 
he  has  just  lost  his  sweetheart  to  another. 
When  both  Davis  and  the  wealthy  man  indulge 
in  intoxicants  a  bit  too  much  the  marriage  takes 
place.  When  the  dawn  comes,  they  agree  to 
stick  together  only  until  the  hero  gets  back  on 
his  feet.  Eventually,  the  first  sweetheart  still 
interests  the  hero,,  but  heroine  Davis  holds  her 
man.  Neither  Miss  Davis  nor  hero  Ian  Hunter 
will  benefit  from  “The  Girl  from  10th  Avenue,” 
a  fact  that  seems  all  the  mere  sad  when  one 
figures  what  reputation  was  built  up  by  her  in 
her  two  hits  (see  above). 

Estimate:  Miss  Davis  deserves  better  break. 


PARAMOUNT 


The  Glass  Key  „  Adult 

(3444)  Ml,‘"ry  5.4”* 

George  Raft,  Claire  Dodd,  Edward  Arnold,  Ray  Mil- 
land,  Rosalind  Russell,  Charles  Richman,  Emma  Dunn, 
Robert  Gleckler,  Guinn  Williams,  Tammany  Young,  Matt 
McHugh.  Harry  Tyler. 

Thanks  to  Dashiel  Hammett’s  interesting 
story,  Frank  Tuttle’s  direction,  “The  Glass 
Key”  emerges  as  satisfactory  mystery  drama, 
equipped  with  melodramatic  angles  that  should 
please  audiences.  Taken  from  his  dance  cycle, 
detective  Raft  goes  on  the  job,  clears  the  mys¬ 
tery,  eventually  proves  who  killed  the  murdered 
man.  Because  Hammett’s  characters  are  usu¬ 
ally  forceful,  interesting,  because  the  actors 
here  are  hand  picked,  “The  Glass  Key’  is  worth 
anybody’s  time.  A  senatorial  nominee’s  boy 
is  murdered.  Suspicion  points  to  a  political 
figure.  Raft,  as  the  detective,  cleverly  finds 
out  who  did  the  job,  incidentally  gets  the  girl. 

Estimate:  Well  done. 


48 


THE  PHILADELPHIA  EXHIBITOR 


METRQ _ ■  RADIO 


Adult 

Public  Hero  No.1  (502)  Melodrama 

79m. 

Chester  Morris,  Lionel  Barrymore,  Jean  Arthur,  Joseph 
Calleia,  Paul  Kelly,  Paul  Hurst,  Lewis  Stone,  George 
Stone,  Sam  Baker,  Helene  Costello,  Billy  Sullivan,  Greta 
Meyer. 

Though  not  the  first  in  the  cycle,  Metro’s 
contribution  to  current  federal  men  glorification 
is  topnotch  stuff,  made  for  the  box  office,  con¬ 
stituting  one  wallop  after  another.  Including 
ace  players,  No.  1  direction,  speed,  rapid  pace 
throughout,  “Public  Hero  No.  1”  should  be  a 
triumphal  entry  for  box  offices  which  cater  to 
red-blood,  action  loving  audiences.  As  the 
face  mending  surgeon,  Barrymore  is  topnotch; 
as  a  detective  hero  Chester  Morris  okay ;  as 
the  heroine  who  sticks  to  her  gunman  chief 
brother  Jean  Arthur  is  at  her  best.  That  the 
current  cycle  should  last  as  long  as  the  pictures 
are  well  made  is  evident.  In  it,  “Public  Hero 
No.  1”  stands  near  the  top. 

Estimate:  Okay. 


UNITED  ARTISTS 


Family 

Escape  Me  Never  Drama 

91m. 

Elizabeth  Bergner,  Griffith  Jones,  Hugh  Sinclair, 
Leon  Quartermaine,  Lyn  Harding,  Penelope  Dudley- 
Ward,  Irene  Vanbrugh,  Rosalind  Fuller. 

From  England  comes  competent  actress  Eliz¬ 
abeth  Bergner  in  an  English-made  picture  that 
should  more  than  repeat  for  her  the  success 
she  made  in  the  stage  version.  Much  as  in 
the  flesh  show,  Miss  Bergner  contributes  a 
touching,  great  performance  as  the  girl  who 
loves  a  great  composer,  attempts  to  hold  him 
though  a  society  girl  is  her  rival.  The  show  is 
all  Miss  Bergner’s,  a  class  job  throughout.  In 
mass  neighborhoods,  while  cast  names  may  be 
foreign,  the  appeal  will  not  be,  word-of-mouth 
advertising  should  help.  Margaret  Kennedy  s 
novel  may  be  recorded  as  a  triumph  for  the 
star,  foreign  production. 

Estimate:  All  Bergner. 


t  Adult 

Let  ’Em  Have  It  Melodrama 

89m. 

Richard  Arlen,  Virginia  Bruce,  Alice  Brady,  Bruce 
Cabot,  Eric  Linden,  Harvey  Stephens,  Joyce  Compton, 
Gordon  Jones,  Bodil  Rosing,  J.  Farrell  MacDonald,  Rob¬ 
ert  Emmett  O’Connor,  Hale  Hamilton,  Dorothy  Appleby, 
Wesley  Barry,  Ian  MacLaren. 

With  two  other  recent  entries  along  similar 
lines,  “Let  ’Em  Have  It”  succeeds  in  impress¬ 
ing  one  as  a  good  job,  well  done,  again  glori¬ 
fying  federal  men  who  seek  to  stop  crime. 
Novelty  here  is  spotting  Bruce  Cabot  as  the 
heavy,  with  a  good  performance  as  the  result. 
Hero  Arlen  never  lets  go,  eventually  gets  his 
man  in  hinterland.  Some  startling  punches  such 
as  the  face  changing  scenes,  are  included,  but 
when  it  is  all  over,  the  grosses  will  depend  on 
how  the  cycle  goes.  For  production  values, 
selling  angles,  names,  this  rates  well.  First 
come,  however,  will  probably  mean  best  served. 

Estimate:  Well  done. 


What  Do  You  Think? 

it  is  the  aim  of  this  publication  to  give  Its  readers 
every  possible  service.  Revision  of  the  page  is  an 
attempt  to  offer  a  concise  reviewing  form  that  will 
help  every  exhibitor.  Your  suggestions  and  critlolsms 
are  welcomed.  Write  In  now  and  tell  us  whether 
you  like  this  or  not. 


Family 

Break  of  Hearts  (533)  Drama 

80m. 

Katherine  Hepburn,  Charles  Boyer,  John  Beal,  Sam 
Hardy,  Jean  Hersholt,  Inez  Courtney,  Helen  Mild,  Lee 
Kohlmar,  Ferdinand  Gottschalk. 

With  Charles  Boyer  moving  fast  because 
“Private  Lives”  scored,  with  Katherine  Hep¬ 
burn  still  a  top  draw  despite  “Little  Minister,” 
"Break  of  Hearts”  is  headed  for  money,  has  all 
it  takes  to  attract  female  patronage.  As  a  small 
town  composer  who  marries  brilliant,  orchestra 
conductor  Charles  Boyer,  Hepburn  turns  in  a 
good  performance.  Believing  her  husband  un¬ 
faithful,  she  turns  to  John  Beal,  finally  goes 
back  to  her  husband,  claims  him  from  utter 
demoralization,  sees  him  once  again  become  the 
great  conductor  he  is.  The  Boyer-Hepburn 
combination  can’t  miss.  With  RKO’s  usual 
taste  in  production,  with  able  support  from  good 
featured  players,  “Break  of  Hearts”  will  be  an 
improvement  over  Miss  Hepburn’s  last. 

Estimate:  Satisfactory. 


Hurray  for  Love  ( - )  Musical 

7 1  m. 

Ann  Sothern,  Gene  Raymond.  Matia  Gambarelli, 
Lionel  Stander,  Thurston  Hall,  Bill  Robinson,  Etienne 
Girardot,  Fats  Waller,  Sam  Hardy,  George  Cane. 

Unless  the  current  musical  comedy  cycle  is 
washed  up,  “Hooray  for  Love”  should  do  a 
fair  business.  RKO  gave  most  attention  to 
song  hits  (“I’m  in  Love  All  Over  Again,” 
“Living  in  a  Great  Big  Way,”  “You’re  An 
Angel”)  paid  less  attention  to  a  story  which 
shews  the  hero  try  to  have  the  heroine  starred 
in  a  show,  gets  into  many  difficulties  with  the 
final  reel  seeing  those  troubles  ironed  out. 
Llero  Gene  Raymond  wants  to  marry  heroine 
Ann  Sothern,  needs  money.  His  father  finally 
marries  a  rich  widow  before  he  gets  backing. 
Highlights  include  Lionel  Stander,  Pert  Kel- 
ton,  Bill  Robinson,  others.  Though  it  has  con¬ 
siderable  merit,  “Hooray  for  Love’s”  future 
will  be  dependent,  largely,  on  the  cycle’s  trend. 

Estimate:  Okay  musical. 


The  Nitwits  (534)  Farce 

78m. 

Wheeler  and  Woolsey,  Betty  Grable,  Evelyn  Brent, 
Erik  Rhodes,  Hale  Hamilton,  Charles  Wilson,  Dorothy 
Granger,  Fred  Keating,  Lew  Kelly. 

Where  Wheeler  and  Woolsey  have  earned 
high  box  office  prowess,  “The  Nitwits”  will  do 
okay  business.  Bringing  the  two  comedians  into 
a  mystery-murder  background,  including  two 
pluggable  songs  (“Music  in  My  Heart,”  “You 
Opened  My  Eyes”)  “The  Nitwits”  start  slowly, 
builds  to  a  fast  finish,  does  not  hesitate  to 
include  best  pie-throwing  school  technique. 
Thanks  to  usual  Wheeler-Woolsey  patter,  ex¬ 
cellent  assistance,  direction  timed  to  follow  their 
style,  exhibitors  are  assured  that  this  will  be  a; 
profitable  as  the  better  Wheeler-Woolsey  en¬ 
trants. 

Estimate:  Okay. 


STATE  RIGHTS 


Family 

Born  to  Battle  Western 

60m. 

Tom  Tyler,  Jean  Carmen,  Earl  Dwire,  Julian  Rivero, 
Nelson  McDowell,  William  Desmond. 

Ranking  in  the  front  western  line  is  veteran 
Tom  Tyler.  “Born  to  Battle”  makes  him  an 


applicant  for  the  “Lazy  Y’s  ’  superintendency, 
included  bandits,  fist  fights,  rustling,  sees  him 
rout  the  guilty  parties,  prove  himself  the  hero 
that  he  is,  win  the  heroine.  Stronger  than  usual 
on  comedy,  photographed  well,  “Born  to  Battle’ 
should  satisfy  as  well  as  other  Tylers. 

Estimate:  Okay. 


Range  Warfare  Western 

60m. 

Reb  Russell,  Rebel,  Lucille  Lund,  Lafe  McKee,  Charles 
Whitaker,  Chief  Blackhawk,  Wally  Wales. 

This  time,  hero  Reb  Russell  is  a  deputy 
United  States  Marshal.  He  not  only  succeeds 
in  clearing  the  rustlers  out,  but  performs  in  the 
usual  hero  fashion.  Indians,  who  have  been 
coming  back  in  popularity,  recently,  also  may 
be  seen.  Open  air  devotees  should  be  satisfied. 

Estimate:  Satisfactory 


Rustler’s  Parad  jse  Western 

56m. 

Harry  Carey,  Gertrude  Messinger,  Edmund  Cobb,  Car¬ 
men  Bailey,  Theodore  Lorch,  Roger  Williams,  Chuck 
Morrison,  Allen  Greer,  Thunder  Cloud,  Charles  Whittaker. 

Quiet,  forceful  Harry  Carey  acting,  plot 
with  plenty  suspense,  much  shooting,  fair  direc¬ 
tion  make  this  a  very  satisfactory  western. 
Carey  is  Kincaid,  who  lost  wife  and  daughter  to 
philanderer  named  Kimbell  years  ago,  takes  up 
the  chase,  locates  Kimbell,  now  bandit  called 
“El  Diablo” ;  gets  in  with  him  when  he  is 
not  recognized  after  many  turns  of  fortune 
which  include  raids,  torture,  shootings,  stab- 
bings,  etc. — avenges  his  wife,  turns  Kimbell 
over  to  law,  goes  away  for  new  start  with  his 
daughter,  now  grown  up. 

Estimate:  Good  western. 


The  Last  Wilderness  Realistic  Animal 

61m. 

Wild  life  animal  picture  with  realistic  shots,  with 
Howard  Hill,  bow  and  arrow  expert. 

Those  who  like  realism,  go  for  wild  life 
pictures,  who  will  be  thrilled  by  fights  between 
a  wildcat  and  coyote  bears,  elks,  others,  will  be 
pleased  by  “The  Last  Wilderness.’  With 
running  talk  by  Howard  Hill,  only  human  in 
the  picture,  the  film,  taken  in  Wyoming,  consti¬ 
tutes  an  interesting  life  study,  should  be  appre¬ 
ciated  by  most  audiences,  is  built  for  big  bally¬ 
hoo.  Thanks  to  good  camera  work,  some  shots 
are  almost  in  the  sensational  class.  Houses 
everywhere  who  appeal  to  audiences  which  ap¬ 
preciate  realism  can  play  this  subject. 

Estimate:  Worthy  of  attention. 


What  Price  Crime?  Melodrama 

63m. 

Charles  Starrett,  Noel  Madison,  Virginia  Cherri  1 1, 
Charles  Delaney,  Jack  Mulhall,  John  Elliot,  Lafe  McKee. 

With  some  variations,  this  is  merely  another 
“G-Men’"  story ;  but  for  small  unit  produc¬ 
tion,  it  is  done  very  well,  keeps  suspense. 
Charles  Starrett  is  cast  as  undercover  man 
who  worms  way  into  confidence  of  Madison, 
“respectable”  night  club  owner  who  on  side 
steals  arms  from  government  warehouses  to 
sell  to  underworld.  Madison  finally  “gets  wise” ; 
but  the  G  Men  win  out  in  end.  Virginia  Cher- 
rill  is  pretty,  capable  as  Madison’s  sister. 
Cast  generally  acts  well ;  and  picture  should 
pass  inspection  of  all  but  very  metropolitan 
audiences. 

Estimate:  Good  neighborhood  and  family. 


THE  CHECK-UP 


The  best  reference  department  in  the  industry  .  .  . 
Concise  and  up-to-date  .  .  .  Placing  at  the  exhibitor’s 
fingertips  all  he  needs  to  know  about  each  picture. 


included  are  production  number,  whether  adult  or 
family  appeal,  title,  type  of  picture,  cast,  estimate  a* 
carried  In  6-Pt.  Review,  running  time  and  when  reviewed. 
For  example:  508 — A— EVELYN  PRENTICE— MD — 
Myrna  Loy,  William  Powell,  Una  Merkel,  Isabel  Jewell, 
Cora  Sue  Collins,  Jack  Mulhall — All  Powell-Loy — 78m 
— Nov.  means  production  number  is  508,  story  is  of 
adult  appeal  rather  than  family,  title  Is  Evelyn  Prentice, 
it  is  a  melodrama  (MD),  cast  has  five  stars  and  featured 
leads,  estimate  called  it  All  Powell-Loy,  it  runs  78 
minutes  and  it  was  reviewed  in  November.  Pictures 


Published  Every  Issue 


KEY  TO  TYPE  OF  PICTURE 


AD — Action  Drama 
C — Comedy 
CD — Comedy  Drama 
COD — Costume  Drama 
CL — Classical  Drama 
D — Drama 
F — Farce 


MD — Melodrama 
MU — Musical 
MY — Mystery 
0 — Operetta 
RD — Realistic  Drama 
SP — Spectacle 
W — Western 


listed  are  playing  currently,  about  to  be  released  or  In 
production  stage.  As  new  Information  is  gained,  it  will 
be  added.  This  department  will  appear  in  each  Issue. 
Save  all  issues  to  keep  a  complete  file  for  as  new  data 
is  added,  old  will  be  discarded.  Read  the  review  flret 
in  6-Point  Reviews  and  checkup  here  later.  If  there 
is  variance  in  running  time,  it  is  because  of  censor  con¬ 
ditions  or  later  cutting.  Check  with  your  exchange 
to  make  certain.  No  release  dates  are  included  as  these 
vary  in  territories.  Keep  in  touch  with  Code  department 
in  this  issue  for  local  general  release  dates. 


Chesterfield-Invincible 

3067— F— CIRCUMSTANTIAL  EVIDENCE — MY — Chic  Chandler, 

Shirley  Grey,  Arthur  Vinton,  Claude  King,  Dorothy  Revier - 

Holds  interest — 67m. — 2-May. 

3073— F— A  SHOT  IN  THE  DARK— MY— Charles  Starrett,  Robert 
Warwick,  Marion  Shilling,  Edward  Van  Sloan — Okay — 68m. 
— 2 -March. 

3081—  F— PUBLIC  OPINION— CD— Lois  Wilson,  Crane  Wilbur, 
Shirley  Grey,  Luis  Alberni,  Andre  De  Segurola,  Robert  Fraser, 

Ronnie  Cosbey,  Paul  Ellis - For  neighborhoods - 64m. — 2- 

May. 

3080 — DEATH  FROM  A  DISTANCE — Russell  Hopton,  Lola  Lane. 
—THE  GIRL  WHO  CAME  BACK— Shirley  Grey,  Sidney 
Blackmer,  Noel  Madison,  Ida  Darling,  Matthew  Betz,  Edward 
Martindel,  Maude  Truax. 

- DINNER  PARTY - Lloyd  Hughes,  Lois  Wilson,  Hedda  Hop¬ 
per,  Grant  Withers,  Marion  Shilling. 

Columbia 

5014— F— EIGHT  BELLS— MD— Ralph  Bellamy,  John  Buckler, 
Ann  Sothern — So-so  sea  story — 70m. — 2-April. 

5016 —  F — PARTY  WIRE — CD — Victor  Jory,  Jean  Arthur,  Helen 
Lowell,  Charles  Grapewin — Neighborhood — 67m. —  1 -May. 

5017—  F— THE  UNWELCOME  STRANGER— CD— Jack  Holt, 

Mona  Barrie,  Ralph  Morgan,  Jackie  Searl,  Frankie  Darro — 
Satisfying - 64m. - 2-April. 

5018—  F— AWAKENING  OF  JIM  BURKE— D— Jack  Holt,  Flor¬ 
ence  Rice,  Kathleen  Burke,  Jimmy  Butler - So-so - 70m. - 

1  -June. 

5020— F— I’LL  LOVE  YOU  ALWAYS— D— Nancy  Carroll,  George 
Murphy,  Ray  Walburn,  Arthur  Hohl,  Jean  Dixon,  Robert 
Allen,  Paul  Harvey — Program — 68m. —  1 -April. 

5025 - F - AIR  HAWKS - MD - Ralph  Bellamy,  Wiley  Post,  Tala 

Birell,  Robert  Allan,  Billie  Seward — For  action  lovers - 64m. 

- 1  -June. 

5030 — F — SWELL  HEAD — CD — Wallace  Ford,  Barbara  Kent, 
Mike  Donlin,  Sammy  Cohen,  Dickie  Moore — For  neighbor¬ 
hoods — 59m. —  1  -May. 

5032— F— MEN  OF  THE  HOUR— AD— Richard  Cromwell,  Wal¬ 
lace  Ford,  Jack  LaRue,  Billie  Seward — So-so  program — 61m. 
2-May. 

5206—  F— FIGHTING  SHADOWS— W— Tim  McCoy,  Geneva 

Mitchell,  Robert  Allan,  Ward  Bond — Satisfactory  action — 57m. 
- 1  -May. 

5207—  JUSTICE  OF  THE  RANGE— Tim  McCoy,  Billie  Seward. 

5208—  RANGE  WAR— Tim  McCoy,  Billie  Seward. 

- LOVE  ME  FOREVER - Grace  Moore,  Leo  „ Carrillo,  Michael 

Bartlett,  Robert  Allen,  Luis  Alberni. 

- THE  UNKNOWN  WOMAN - Richarr,  Cromwell,  Marian 

Marsh. 

— AFTER  THE  DANCE. — Nancy  Carroll,  George  Murphy, 
Victor  Killian,  Robert  Middlemas,  Jack  LaRue,  Thelma  Todd. 
—CHAMPAGNE  FOR  BREAKFAST— Mary  Carlisle,  Hardie 
Albright,  Joan  Marsh,  Lila  Lee. 

- TOGETHER  WE  LIVE - Ben  Lyon,  Willard  Mack,  Esther 

Ralston,  Hobart  Bosworth. 

—THE  GIRL  FRIEND - Ann  Sothern. 

—SHE  MARRIED  HER  BOSS — Claudette  Colbert. 

- BLACK  ROOM  MYSTERY — Marian  Marsh,  Boris  Karoff. 

—A  FEATHER  IN  HER  HAT— Ruth  Chatterton. 

First  Division 

3051 - F - SUNSET  RANGE - w - Hoot  Gibson,  Mary  Doran, 

J immy  Ea  gles — Satisfactory — 5  5  m. — 2  -Ma  rch. 

3059— F— THE  TONTO  KID— W— Rex  Bell,  Ruth  Mix,  Buzz 
Barton — Fast  moving — 58m. —  I -Jan. 

- RAINBOW’S  END - Hoot  Gibson,  Joan  Gale,  Oscar  Apfel, 

Warner  Richmond,  Ada  Ince. 


First  National-Warners 

823— F— A  NIGHT  AT  THE  RITZ— C  - William  Gargan,  Patricia 

Ellis,  Allen  Jenkins,  Berton  Churchill,  Erik  Rhodes,  Dorothy 

Tree - Weak - 62m. - 2-March— (W)  . 

824 - F - DINKY - Jackie  Cooper,  Roger  Pryor,  Mary  Astor, 

George  Ernest,  Jimmy  Butler - Neighborhood - 65m. - 1 -May 

— (W) 

852 - A - BLACK  FURY — MD - Paul  Muni,  Karen  Morley,  Bar¬ 

ton  MacLane,  William  Gargan,  J.  Carrol  Naish,  Vince  Bar¬ 
nett — Topnotch — 97m. — 2-April — (FN) . 

853 — F — GO  INTO  YOUR  DANCE — MU — A1  Jolson,  Ruby 
Keeler,  Helen  Morgan,  Glenda  Farrell,  Patsy  Kelly,  Benny 

Rubin,  Joe  Cawthorn - Big  selling  opportunity — -97m. - 2- 

March— (FN). 

856 — F - IN  CALIENTE - MU — Dolores  Del  Rio,  Pat  O’Brien, 

Edward  Everett  Horton,  De  Marcos,  Glenda  Farrell — Depends 

on  musical  draw - 81m. - 1-June - (FN). 

858 — F — THE  GIRL  FROM  10th  AVENUE — D — Bette  Davis,  Ian 

Hunter,  Katharine  Alexander,  John  Eldredge - Miss  Davis 

deserves  a  better  break - 74m. - 1-June - (FN). 

867 — F— OIL  FOR  THE  LAMPS  OF  CHINA — D — Pat  O’Brien, 
Josephine  Hutchinson,  Jean  Muir,  Lyle  Talbot,  John  Eldredge, 

Arthur  Byron Creditable  production — 106m. 2-May 

(Cosmopolitan) 

875 - F^-MARY  JANE’S  PA - CD - Aline  MacMahon,  Guy  Kib- 

bee,  Tom  Brown,  Robert  McWade - Pleasant - 7  I  m. - 1  -May 

—  (FN). 

880 - A - G-MEN - James  Cagney,  Margaret  Lindsay,  William 

Harrigan,  Barton  MacLane,  Russell  Hopton - Strong  in  big 

cities 8  5  m. —  1  -May (FN  ) . 

804 - BROADWAY  GONDOLIER— Dick  Powell,  Joan  Blondell, 

Louise  Fazenda,  William  Gargan,  Ted  FioRito,  Four  Mills 
Brothers. 

808 — STRANDED - Kay  Francis,  George  Brent,  Florence  Fair, 

Mary  Forbes,  Patricia  Ellis - (W) 

8 1  5 - ALIBI  IKE - Joe  E.  Brown,  Olivia  De  Haviland,  William 

Gargan,  Roscoe  Karns,  Henry  O’Neill,  William  Frawley - (W). 

8  I  8 — CRASHING  SOCIETY — June  Martel,  Guy  Kibbee,  Ross 

Alexander,  Edward  Everett  Horton,  Zasu  Pitts - (W). 

855 - CAPTAIN  BLOOD - Robert  Donat,  Jean  Muir - (FN). 

866 - THE  IRISH  IN  US - James  Cagney,  Pat  O’Brien,  Frank 

McHugh. 

—A  MIDSUMMER  NIGHT’S  DREAM— James  Cagney,  Dick 
Powell,  Joe  E.  Brown,  Jean  Muir,  Verree  Teasdale,  Ian  Hunter, 
Hugh  Herbert,  Anita  Louise,  Victor  Jory,  Mickey  Rooney 

— (W) 

—THE  GOOSE  AND  THE  GANDER— Kay  Francis,  George 

Brent,  Genevieve  Tobin,  John  Eldredge,  Claire  Dodd - (W) 

— BROADWAY  JOE — Joe  E.  Brown,  Ann  Dvorak,  Patricia 
Ellis,  William  Gargan. 

— NOT  ON  YOUR  LIFE — Warren  William,  Claire  Dodd,  Guy 
Kibbee,  William  Gargan,  Leon  Errol,  Mary  Treen. 

—WE’RE  IN  THE  MONEY— Joan  Blondell,  Glenda  Farrell, 
Hugh  Herbert,  Ross  Alexander,  Donald  Woods,  Phil  Regan. 

- LITTLE  BIG  SHOT - Mary  Astor,  Robert  Armstrong. 

—ANCHORS  A  WEIGH— Dick  Powell,  Ruby  Keeler. 

- FRONT  PAGE  WOMAN — Bette  Davis,  George  Brent. 

—LIVING  UP  TO  LIZZIE - Aline  MacMahon. 

— HAIRCUT — George  Brent,  Jean  Muir. 

— MONEY  MAN - Edward  Robinson,  Bette  Davis - (W). 

—DOCTOR  SOCRATES — Paul  Muni. 

—CASE  OF  THE  LUCKY  LEGS— Warren  William. 

Fox 

528— F— THE  DARING  YOUNG  MAN— CD— James  Dunn,  Mae 
Clarke,  Sidney  Toler,  Neil  Hamilton,  Warren  Hymer — -So-so 
- 75m. - 1  -May. 

535 - F - SPRING  TONIC - CD - Lew  Ayres,  Claire  Trevor,  Wal¬ 
ter  King,  Jack  Haley,  Zasu  Pitts — Weak - 57m. — 2-April. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


THE  CHECKUP— l-June-35 


An  EXHIBITOR  Service 


536 - F - IT’S  A  SMALL  WORLD - C - Spencer  Tracey,  Ray 

Walburn,  Wendy  Barrie,  Virginia  Sale,  Charles  Sellon - Pleas¬ 

ant —  70m. — 2-April. 

538 — F — THE  COWBOY  MILLIONAIRE — W — George  O'Brien, 
Maude  Allen,  Evalyn  Bostock,  Edgar  Kennedy — Look  it  over 
— 65  m. —  1  -May. 

540 —  F — LADIES  LOVE  DANGER — MY — Mona  Barrie,  Gilbert 

Roland,  Don  Cook,  Henry  Kolker,  Adrienne  Ames - Fair - 

75m. —  1  -May. 

539 - F - OUR  LITTLE  GIRL - CD — Shirley  Temple,  Rosemary 

Ames,  Joel  McCrea,  Poodles  Hanneford,  Lyle  Talbot No 

trouble  anywhere - 65m. — 2-May. 

541—  F— UNDER  THE  PAMPAS  MOON - CD - Warner  Baxter, 

Ketti  Gallian,  Veloz  and  Yolanda,  John  Miljan,  J.  Carrol 
Naish - Will  help  bring  Baxter  back - 80m. - 1-June. 

542—  F— DOUBTING  THOMAS— C— Will  Rogers,  Billie  Burke, 
Alison  Skipworth,  Gail  Patrick,  Andrew  Tombes,  Helen  Flint, 

Frank  Albertson,  Sterling  Halloway — High  Rogers - 78m. - 

2-April. 

543 - F - BLACK  SHEEP - CD - Edmund  Lowe,  Claire  Trevor, 

Tom  Brown,  Eugene  Pallette,  Adrienne  Ames Okay  pro¬ 
gram - 78m. - 2-May. 

544—  CHARLIE  CHAN  IN  EGYPT— Warner  Oland,  Pat  Paterson, 
Stepin  Fetchit,  Thomas  Beck,  Rita  Cansino. 

545 —  GINGER - Jane  Withers,  Jackie  Searl,  Walter  King,  Kath¬ 

erine  Alexander,  O.  P.  Heggie,  Tommy  Bupp. 

546—  ORCHIDS  TO  YOU - John  Boles,  Jean  Muir.  Harvey 

Stephens,  Charles  Butterworth,  Genevieve  Tobin. 

547—  THE  LORD’S  REFEREE— Lew  Ayres,  Paul  Kelly. 

548—  HARROCK  HARRIGAN— George  O'Brien. 

549 —  CURLEY  TOP - Shirley  Temple,  Slim  Summerville,  El  Bren- 

del,  Douglas  Dumbrille,  Alan  Dinehart,  Jane  Withers. 

—THE  FARMER  TAKES  A  WIFE — Janet  Gaynor,  Henry 
Fonda,  Slim  Summerville,  Jane  Withers,  Charles  Bickford, 
Roger  Imhof,  Andy  Devine. 

- WELCOME  HOME - Rosina  Lawrence,  James  Dunn,  Arline 

Judge,  Raymond  Walburn,  William  Frawley,  Charles  Sellon, 
George  Meeker,  Charles  Ray,  James  Burke. 

- IN  OLD  KENTUCKY Will  Rogers,  Dorothy  Wilson, 

Charles  Sellon,  Russell  Hardie,  Louise  Henry,  Alan  Dinehart, 
Bill  Robinson,  Charles  Richman,  Etienne  Girardot,  John  Ince. 

— HERE’S  TO  ROMANCE — Nino  Martini,  Anita  Louise, 
Genevieve  Tobin,  Mme.  Ernestine  Schumann-Heink,  Maria 
Gambarelli,  Adrian  Rosley,  George  Regas,  Miles  Mander. 

—THUNDER  IN  THE  NIGHT - Edmund  Lowe,  Karen  Morley, 

Paul  Cavanaugh. 

- REDHEADS  ON  PARADE - John  Boles,  Dixie  Lee,  Chic 

Sale,  Douglas  Dumbrille,  Alan  Dinehart,  Jane  Withers. 

— DANTE’S  INFERNO — Spencer  Tracey,  Claire  Trevor, 
Henry  B.  Walthall,  Alan  Dinehart. 

- ARGENTINA - Alice  Faye,  Gilbert  Roland,  Noah  Beery, 

Sterling  Halloway. 

— STEAMBOAT  ’ROUND  THE  BEND— Anne  Shirley,  Will 
Rogers. 

—THE  DRESSMAKER— Tutta  Rolf,  Warner  Baxter,  Nydia 
Westman,  Leonid  Snegoff. 

- THUNDER  MOUNTAIN - George  O'Brien. 

—BEAUTY’S  DAUGHTER— Edmund  Lowe,  Clai  re  Trevor. 
—WORK  OF  ART— Lew  Ayres. 

—BALL  OF  FIRE - Alice  Faye. 

- RAMONA - Gilbert  Roland. 

GB 

3415— F— THE  MAN  WHO  KNEW  TOO  MUCH— MD— Nova  Pil- 

beam,  Leslie  Banks,  Edna  Best,  Peter  Lorre - To  be  sold - 

74m. — 2 -March. 

3417— A— LOVES  OF  A  DICTATOR— (The  Dictator)— COD— 

Clive  Brook,  Madeleine  Carroll,  Emyln  Williams - Impressive 

— 85  m. — 2 -March. 

3412— THE  CAMELS  ARE  COMING— Jack  Hulbert. 

3414— MY  SONG  FOR  YOU— Jan  Kiepura. 

Liberty 

— THE  OLD  HOMESTEAD— Mary  Carlisle,  Lawrence  Gray, 
Dorothy  Lee,  Eddie  Nugent,  ^Villard  Robertson,  Fuzzy 
Knight,  Lillian  Miles. 

—DIZZY  DAMES — Ma  rjorie  Rambeau,  Fuzzy  Knight,  Burton 
Churchill,  Florine  McKinney,  Inez  Courtney,  Kitty  Kelly. 

— BORN  TO  GAMBLE — Onslow  Stevens,  H.  B.  ^Varner,  Max¬ 
ine  Doyle,  Eric  Linden,  Lois  Wilson,  Ben  Alexander,  William 
Janney. 


Majestic 

— F— MUTINY  AHEAD — MD— Neil  Hamilton,  Kathleen 
Burke,  Noel  Francis,  Reginald  Barlow — Plenty  of  action — 
63m.— 2-Feb. 

—A— MOTIVE  FOR  REVENGE — MD— Don  Cook,  Irene 

Hervey,  Doris  Lloyd - Strong  melodrama — 60m. - 1 -April. 

— RECKLESS  ROADS — Judith  Allen,  Regis  Toomey,  Lloyd 
Hughes,  Ben  Alexander,  Louise  Carter,  Gilbert  Emery. 

Mascot 

_F— THE  MIRACLE  RIDER— W— Tom  Mix,  Tony,  Jr.,  Joan 
Gale,  Jason  Robards,  Robert  Fraser,  Pat  O’Malley,  Chief 

Standing  Bear,  Charles  Middleton — Big  Mix  comeback - 45m. 

(first  episode)  followed  by  14  2-reel  episodes - 1-June. 

— F— BEHIND  THE  GREEN  LIGHTS - MD - Norman  Foster, 

Judith  Allen,  Sidney  Blackmer,  Purnell  Pratt — Packed  with 
action — 68m. — 2 -March. 

_F— ONE  FRIGHTENED  NIGHT— MY— Mary  Carlisle,  Regis 
Toomey,  Arthur  Hohl,  Wally  Ford,  Charles  Grapewin,  Lucien 
Littlefield — Spooky — 66m. 

— F — THE  HEADLINE  WOMAN — MD — Heather  Angel,  Jack 
LaRue,  Roger  Pryor,  Ford  Sterling,  Conway  Tearle - Decid¬ 

edly  okay — 78m. — 2-May. 

- LADIES  CRAVE  EXCITEMENT - Norman  Foster,  Evalyn 

Knapp,  Irene  Franklin,  Purnell  Pratt,  Syd  Saylor,  Jason  Ro¬ 
bards,  Stanley  Blystone,  Gulbery  Emery,  Emma  Dunn. 

Metro 

501 —  F — MARK  OF  THE  VAMPIRE — MD — Lionel  Barrymore, 
Elizabeth  Allen,  Bela  Lugosi,  Donald  Meek — Satisfactory 
thriller — 84m. —  I  -April. 

502—  A— PUBLIC  HERO  No.  1— MD — Chester  Morris,  Lionel 

Barrymore,  Jean  Arthur,  Joseph  Calleia,  Paul  Kelly - Okay - 

79m. - 1  -June. 

509—  A— THE  FLAME  WITHIN— D— Ann  Harding,  Herbert 

Marshall,  Maureen  O’Sullivan,  Henry  Stephenson - Well  done 

— 73  m. — 2 -May. 

524— F— MURDER  IN  THE  FLEET - MY— Robert  Taylor,  Jean 

Parker,  Jean  Hersholt,  Ted  Healy,  Una  Merkel,  Nat  Pendle¬ 
ton - Program - 70m. — 2 -May. 

548 — F — BABY  FACE  HARRINGTON — C — Charles  Butterworth, 
Una  Merkel,  Nat  Pendleton,  Harvey  Stephens,  Eugene  Pallette, 
Ruth  Selwyn,  Robert  Livingston — Plenty  of  laughs — 60m. —  I- 
April. 

549 F— ONE  NEW  YORK  NIGHT— CD Franchot  Tone,  Con¬ 
rad  Nagel,  Una  Merkel,  Charles  Starrett — Fair — 79m. —  1- 
April. 

550— F— AGE  OF  INDISCRETION— D— Paul  Lukas,  Helen  Vin¬ 
son,  David  Jack  Holt,  May  Robson,  Madge  Evans,  Ralph 
Forbes — Satisfying  program — 90m. — 2 -May. 

409 — NO  MORE  LADIES - Joan  Crawford,  Robert  Montgomery, 

Franchot  Tone,  Charles  Ruggles,  Edna  May  Oliver,  Reginald 
Denny,  Gail  Patrick,  Frank  Dawson,  Fred  Kohler. 

510 —  CALM  YOURSELF — Robert  Young,  Betty  Furness,  Nat 
Pendleton. 

511 —  MAD  LOVE — Peter  Lorre,  Frances  Drake,  Ian  Wolfe,  Ted 
Healy,  Edward  Brophy,  Colin  Clive. 

528 - MASQUERADE - William  Powell,  Louise  Rainer,  Mady 

Christians,  Virginia  Bruce,  Frank  Morgan,  Henry  Travers, 
Reginald  Owen. 

61  1— MANHATTAN  MADNESS — Joel  McCrea,  Maureen  O’Sulli¬ 
van,  Lewis  Stone. 

—ANNA  KARENINA - Greta  Garbo,  Fredric  March,  Basil 

Rathbone,  Maureen  O’Sullivan,  Freddie  Bartholomew,  May 
Robson,  Cora  Sue  Collins,  Buster  Phelps. 

—BROADWAY  MELODY  OF  1936— Eleanor  Powell,  Jack 
Benny,  Robert  Taylor,  Buddy  and  Vilma  Ebsen,  Frances  Lang¬ 
ford,  Shirley  Ross. 

— CHINA  SEAS - Jean  Harlow,  Clark  Gable,  Wallace  Beery, 

Dudley  Digges,  Rosalind  Russell,  Edward  Brophy. 

— FAR  OFF  HILLS — Constance  Collier,  Maureen  O’Sullivan, 
Una  Merkel,  Charles  Butterworth,  Franchot  Tone. 
—MUTINY  ON  THE  BOUNTY— Clark  Gable,  Franchot  Tone, 
Charles  Laughton. 

—AMERICANS  CAN  SING  TOO— Jeanette  MacDonald,  Nel¬ 
son  Eddy. 

— TARZAN  AND  THE  VAMPIRES— Johnny  Weismuller, 

Maureen  O’Sullivan. 

— O’SHAUGHNESSY’S  BOY— Wallace  Beery,  Jackie  Cooper. 

— RIFF  RAFF - Jean  Harlow,  Spencer  Tracey. 

— IF  YOU  LOVE — loan  Crawford,  Brian  Aherne. 

—AFTER  THE  THIN  MAN — William  Powell,  Myrna  Loy. 
—HERE  COMES  THE  BAND— Ted  Lewis,  Pinky  Tomlin. 
—BONNIE  SCOTLAND— Laurel  and  Hardy. 


50. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


An  EXHIBITOR  Service 


THE  CHECKUP— l-June-35 


Monogram 

3004 — F - THE  HEALER — D - Ralph  Bellamy,  Karen  Morley, 

Judith  Allen,  Mickey  Rooney — Worthy  attempt — 72m. —  1- 
June. 

3013 — F — THE  HOOSIER  SCHOOLMASTER — CD — Norman  Fos- 
ter,  Charlotte  Henry,  Dorothy  Libaire,  Tommy  Bupp,  Fred 

Kohler,  Jr., — Nicely  done - 76m. — 2-April. 

3025 — F - THE  MYSTERY  MAN - CD — Robert  Armstrong,  Max¬ 
ine  Doyle,  Henry  Kolker,  Leroy  Mason - Okay - 62m. — 2-Feb. 

3038 - F - PARADISE  CANYON - W - John  Wayne,  Marion 

Burns,  Earle  Hodgins,  Yakima  Canutt — Satisfactory — 58m. — 
1  -June. 

3002 — KEEPER  OF  THE  BEES - Neil  Hamilton,  Betty  Furness,  Gigi 

Parrish,  Emma  Dunn,  Edith  Fellowes. 

3016 — HONEYMOON  LIMITED — Neil  Hamilton,  Irene  Hervey, 
Lloyd  Hughes,  Henry  Kokler. 

3026 - CHEERS  OF  THE  CROWD - Russell  Hopton,  Irene  Ware, 

Harry  Holman,  Betty  Blythe,  Bradley  Page,  Wade  Boteler,  John 
Quillan. 

3033 - THE  DESERT  TRAIL - John  Wayne,  Mary  Kornman,  Paul 

3035 — THE  DAWN  RIDER - John  Wayne,  Marion  Burns,  Yakima 

Canutt. 

— MAKE  A  MILLION - Pauline  Brooks,  Charles  Starrett, 

George  E.  Stone,  Norman  Houston,  James  Austin. 

Paramount 

3425— F— ONCE  IN  A  BLUE  MOON— CD— Jimmy  Savo,  Whitney 
Bourne,  Cecilia  Parker,  Cecilia  Loftus — Problem — 74m. — 2- 
May. 

343  7—A— THE  SCOUNDREL— D— Noel  Coward,  Julie  Haydon, 
Martha  Sleeper,  Rosita  Moreno — To  be  sold — 74m. —  1 -May. 

3438 - F — HOLD  ’EM  YALE - CD - Patricia  Ellis,  Cesar  Romero, 

Larry  Crabbe,  William  Frawley,  Warren  Hymer - Sell  Runyon 

— 65m. —  I  -April. 

3439—  A— FOUR  HOURS  TO  KILL — MD — Richard  Barthelmess, 

Joe  Morrison,  Helen  Mack,  Ray  Milland,  Gertrude  Michael, 
Dorothy  Tree,  Roscoe  Karns - Okay  meller - 76m. - 2-April. 

3440 —  F— STOLEN  HARMONY — CD — George  Raft,  Grace  Brad¬ 
ley,  Ben  Bernie  and  lads,  Lloyd  Nolan - Satisfactory - 81m. — 

2-April. 

3441—  A— THE  DEVIL  IS  A  WOMAN— D— Marlene  Dietrich, 
Lionel  Atwill,  Edward  Everett  Horton,  Cesar  Romero,  Alison 
Skipworth — Spotty — 92  m. —  1  -March. 

3442—  F— GOIN’  T,0  TOWN— CD— Mae  West,  Marjorie  Gateson, 
Paul  Cavanaugh,  Ivan  Lebedeff,  Tito  Coral — All  Mae — 74m. 
—  1  -May. 

3443—  F—  PEOPLE  WILL  TALK— C— Mary  Boland,  Charles 
Ruggles,  Leila  Hyams,  Dean  Jagger — Usual  Boland-Ruggle6 — 
69m. — 2-April. 

3444  - A - THE  GLASS  KEY - MY— George  Raft,  Claire  Dodd, 

Edward  Arnold,  Ray  Milland,  Rosalind  Russell - Well  done - 

74m. - 1  -June. 

3445  - COLLEGE  SCANDAL - Kent  Taylor,  Arline  Judge,  Wendy 

Barrie,  William  Frawley,  Joyce  Compton,  Benny  Baker. 

3446—  MEN  WITHOUT  NAMES— Fred  MacMurray,  Madge  Evans. 
Lynne  Overman. 

3447—  THIS  WOMAN  IS  MINE— John  Loder,  Benita  Hume,  Kath¬ 
erine  Sergava,  Richard  Bennett,  Gregory  Ratoff,  Hugh  Wake¬ 
field. 

— BIG  BROADCAST  OF  1935 — Jack  Oakie,  Burns  and  Allen, 
Lydia  Roberti,  Bing  Crosby,  C.  Henry  Gordon,  Wendy  Barrie, 
Henry  Wadsworth,  Lou  Clayton,  Eddie  Jackson,  Bill  Robin¬ 
son,  Amos  and  Andy,  Ethel  Merman,  Jessica  Dragonette,  Car¬ 
los  Gardel,  Mary  Boland,  Charlie  Ruggles,  Guy  Standing,  Ger¬ 
trude  Michael,  David  Holt,  Benny  Baker. 

—EVERYTHING  HAPPENS  AT  ONCE— W.  C.  Fields,  Mary 
Brian,  Gertrude  W.  Hoffman,  Grady  Sutton,  Walter  Brennan, 
Lew  Kelly. 

— THE  CRUSADES — Henry  Wilcoxon,  Loretta  Young,  Ian 
Keith  Pedro  de  Cordoba,  Joseph  Schildkraut,  Hobart  Bos- 
worth.  William  Farnum,  Katherine  DeMille. 

- MORNING,  NOON  AND  NIGHT — Sylvia  Sidney,  Herbert 

Marshall,  Gertrude  Michael. 

—THE  MILKY  WAY— Harold  Lloyd,  Adolphe  Menjou,  Roscoe 
Karns,  Edward  Everett  Horton. 

— PARIS  IN  SPRING — Mary  Ellis,  Tullio  Carminati,  Ida  Lupino, 
Lynne  Overmann. 

- COLLEGE  EDUCATION - Joe  Penner,  Jack  Oakie,  Fred 

MacMurray. 

- NEW  DIVORCE - Gary  Cooper,  Carole  Lombard,  Tullio 

Carmanati. 

- ANNAPOLIS  FAREWELL — Sir  Guy  Standing,  Richard 

Cromwell,  Tom  Brown. 

— PETER  IBBETSON — Gary 
Lupino,  Douglas  Dumbrille, 


— FROM  LITTLE  ACORNS — Joe  Morrison,  David  Holt,  Baby 
LeRoy. 

— THE  LAST  OUTPOST — Cary  Grant,  Gertrude  Michael, 
Claude  Rains. 

— STORMY  SPRING — Carl  Brisson,  Helen  Jepson,  Joe  Morri¬ 
son. 

—ACCENT  ON  YOUTH— Sylvia  Sidney,  Philip  Reed,  Herbert 
Marshall. 

— TWO  FOR  TONIGHT — Bing  Crosby,  Joan  Bennett,  Mary 
Boland. 

—EVERY  NIGHT  AT  EIGHT— Alice  Faye,  George  Raft. 
Frances  Langford,  Patsy  Kelly. 

— SHANGHAI — Charles  Boyer,  Loretta  Young,  Fred  Keating, 
Keye  Luke,  Gregory  Gaye,  Libby  Taylor,  Charles  Grapewin. 
— SO  RED  THE  ROSE! — Margaret  Sullavan,  Pauline  Lord, 
Randolph  Scott. 

— ROSE  OF  THE  RANCHO — John  Boles,  Gladys  Swarthout, 
Willie  Howard,  Herb  Williams. 

—THE  VIRGINIA  JUDGE— Walter  C.  Kelly. 

— CARMEN — Gladys  Swarthout. 

—IMPERFECT  HUSBAND— Charles  Ruggles,  Mary  Boland. 
—APRIL  IN  PARIS - Carole  Lombard. 

— GIVE  US  THIS  NIGHT - Sylvia  Sidney,  Sir  Guy  Standing. 

—THE  PLOT  THICKENS — Burns  and  Allen. 

— DRUMBEATS - Joe  Morrison,  Margo. 

—THE  CASE  AGAINST  MRS.  AMES - Carole  Lombard. 

—HALLELUJAH,  I’M  A  SAINT— Mae  West. 

—THE  PEARL  NECKLACE — Marlene  Dietrich. 

—THE  BOUNCER— Carl  Brisson. 

— PHANTOM  BUS — Cary  Grant,  Ned  Sparks,  Gail  Patrick. 


Radio 

525— F— A  DOG  OF  FLANDERS— CD— Frankie  Thomas,  O.  P. 
Heggie,  Helen  Parris — Deserves  support — 75m. —  1 -March. 

528—  F— CHASING  YESTERDAY— CD— Anne  Shirley,  O.  P. 

Heggie,  Helen  Westley,  Elizabeth  Patterson,  John  Qualen 
— Enjoyable - 80m. —  I  -April. 

529—  F— STAR  OF  MIDNIGHT— CD— William  Powell,  Ginger 
Rogers,  Paul  Kelly,  Gene  Lockhart — Topnotch — 92m. — 2- 
April. 

530 —  A — VILLAGE  TALE — D — Kay  Johnson,  Randolph  Scott, 
Arthur  Hohl — So-so— ^84m. —  1 -May. 

531 —  F — STRANGERS  ALL - CD — May  Robson,  Florine  McKin¬ 
ney,  Preston  Foster,  William  Bakewell - Neighborhood - 71m. 

—  1  -April. 

532—  A— THE  INFORMER— MD— Victor  MacLaglen,  Heather 
Angel,  Preston  Foster,  Margot  Grahame,  Wally  Ford — See  it 

—  1  -May. 

533—  F— BREAK  OF  HEARTS— D— Katherine  Hepburn,  Charles 

Boyer,  John  Beal,  Sam  Hardy,  Jean  Hersholt - Satisfactory - 

80m. - 1  -June. 

534—  F— THE  NITWITS— F— Wheeler  and  Woolsey,  Betty 

Grable,  Evelyn  Brent,  Erik  Rhodes - Okay - 78m. - 1 -June. 

— F— HOORAY  FOR  LOVE— MU - Ann  Sothern,  Gene  Ray¬ 
mond,  Maria  Gambarelli,  Lionel  Stander,  Bill  Robinson - 

Okay  musical - 71m.— 1 -June. 

— LAST  DAYS  OF  POMPEII - Preston  Foster,  Helen  Mack, 

John  Beal,  Alan  Hale,  Gloria  Shea,  David  Holt,  Louis  Calhern. 
Wood,  C.  Aubrey  Smith,  Jessie  Ralph,  Ted  Newton. 

— BECKY  SHARP — Miriam  Hopkins,  Mrs.  Leslie  Carter,  Alan 
Mowbray,  G.  P.  Huntley,  Jr.,  Charles  Coleman,  Nigel  Bruce, 
Billie  Burke,  Doris  Lloyd. 

- ALICE  ADAMS - Katherine  Hepburn,  Fred  MacMurray, 

Charles  Grapewin,  Fred  Stone,  Frank  Albertson,  Ann  Shoe¬ 
maker. 

—THE  RETURN  OF  PETER  GRIMM — Lionel  Barrymore, 
Helen  Mack,  Donald  Meek,  Edward  Ellis,  Allen  Vincent, 
George  Breakston. 

— THE  ARIZONIAN — Richard  Dix,  Margot  Grahame,  Preston 
Foster,  Louis  Calhern. 

- OLD  MAN  RHYTHM - Buddy  Rogers,  John  Beal,  Betty 

Grable,  Gene  Lockhart,  Dave  Chasen,  Erik  Rhodes. 

- TOP  HAT - Fred  Astaire,  Ginger  Rogers,  Helen  Broderick, 

Erik  Rhodes,  Eric  Blore. 

- SHE - Helen  Mack,  Helen  Gahagan,  Randolph  Scott,  Nigel 

Bruce,  Sam  Hinds,  Noble  Johnson. 

—THE  THREE  MUSKETEERS— Paul  Lukas,  Onslow  Stevens, 
Margot  Grahame,  Heather  Angel,  Rosamond  Pinchot. 

— LEANDER  CLICKS — James  Gleason. 

—MARY  OF  SCOTLAND— Katharine  Hepburn. 

— SHOOTING  STAR — Barbara  Stanwyck. 

— U.  S.  GRANT— Walter  Abel. 

- FRECKLES — Anne  Shirley. 

— THE  GAY  DECEPTION - Francis  Lederer,  Frances  Dee. 

— RAINMAKERS — Wheeler  and  Woolsey. 

- JALNA - Ian  Hunter,  Kay  Johnson,  Nigel  Bruce,  Peggy 


Cooper,  Ann  Harding,  Ida 
Ferdinand  Gottschalk. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


THE  CHECKUP— l-June-35 


An  EXHIBITOR  Service 


Republic 

_ FORBIDDEN  HEAVEN - Charles  Farrell,  Charlotte  Henry. 

—WESTWARD  HO— John  Wayne. 

United  Artists 

_ A — LET  ’EM  HAVE  IT — MD — Richard  Arlen,  Virginia 

Bruce,  Alice  Brady,  Bruce  Cabot,  Eric  Linden,  Harvey  Stephens 
- Well  done - 89m. - 1-June. 

- F - ESCAPE  ME  NEVER - D - Elizabeth  Bergner,  Griffith 

Hones,  Hugh  Sinclair — All  Bergner — 91m. —  1-June. 

— F — CARDINAL  RICHELIEU — COD — George  Arliss,  Maur¬ 
een  O'Sullivan,  Edward  Arnold,  Cesar  Romero,  Douglas  Dum- 

brille,  Halliwell  Hobbes,  Katharine  Alexander — Impressive - 

90m. —  I -April. 

— F — LES  MISERABLES — COD — Charles  Laughton,  Fredric 
March,  Sir  Cedric  Hardwicke,  Frances  Drake,  Rochelle  Hud¬ 
son,  John  Beal — Big,  impressive — 105m. — 2-April. 

— F — CALL  OF  THE  WILD — MD — Clark  Gable,  Loretta 
Young,  Jac  k  Oakie,  Reginald  Owen — Good — 89m. — 2-May. 

- NELL  GWYN - Anna  Neagle,  Sir  Cedric  Harwicke,  Jeanne 

De  Casalis,  Lawrence  Anderson,  Miles  Malleson,  Esme  Percy, 
Helena  Pickard. 

- THE  DARK  ANGEL - Fredric  March,  Merle  Oberon,  Her¬ 
bert  Marshall,  Katherine  Alexander. 

- SANDERS  OF  THE  RIVER — Paul  Robeson,  Leslie  Banks, 

Nina  Mae  McKinney. 

- DREAMLAND — Eddie  Cantor,  Nick  Parke,  Borah  Minne- 

vitch. 

— PRODUCTION  No.  5 — Charles  Chaplin,  Paulette  Goddard, 
Carter  De  Haven,  Henry  Bergman. 

—THE  MAN  WHO  BROKE  THE  BANK  AT  MONTE  CARLO 

- Ronald  Colman. 

— DIAMOND  HORSESHOE — Lawrence  Tibbett. 

— SING,  GOVERNOR,  SING — Paul  Whiteman. 

— LORNA  DOONE — Merle  Oberon. 

- AMATEUR  GIRL - Robert  Young,  Constance  Cummings. 

Universal 

8009 — F — THE  BRIDE  OF  FRANKENSTEIN — MD — Boris  Karloff, 
Valerie  Hobson,  Colin  Clive,  Elsa  Lanchester,  Una  O  Connor, 
E.  E.  Clive,  O.  P.  Heggie — Ace  shiver  show — 89m. — 2-April. 
8011 — F — ALIAS  MARY  DOW — CD — Sally  Eilers,  Ray  Milland, 
Henry  O’Neill,  Clarence  Muse,  Katherine  Alexander — So-so 
program — 67m. — 2 -May. 

8012 - F - MR.  DYNAMITE - MD — Edmund  Lowe,  Jean  Dixon, 

Robert  Gleckler,  Esther  Ralston,  Victor  Varconi — Fair — 69m. 
- 2-April. 

8014—  F — CHINATOWN  SQUAD — MY— Lyle  Talbot,  Hugh 
O'Connell,  Valerie  Hobson,  Andy  Devine — Okay  program — 
65m. — 2-May. 

8015—  A - WEREWOLF  OF  LONDON - MD - Henry  Hull,  Warner 

Oland,  Valerie  Hobson,  Clark  Williams,  Lester  Matthews — 
Okay  horror  stuff — 80m. — 2-May. 

8016 - THE  RAVEN - Lester  Matthews,  Irene  Ware,  Boris  Karloff, 

Bela  Lugosi. 

8026 - SING  ME  A  LOVE  SONG - Regis  Toomey,  Henry  Armetta, 

Ricardo  Cortez,  Dorothy  Page,  Hugh  O'Connell,  Henry 
Mollison. 

8034 — LADY  TUBBS - Alice  Brady,  Douglass  Montgomery,  June 

Clayworth,  Hedda  Hopper,  Lumsden  Hare,  Anita  Louise. 
8085— BORDER  BRIGANDS — Buck  Jones,  Lona  Andre,  Fred 
Kohler. 

— DIAMOND  JIM — Edward  Arnold,  Jean  Arthur,  Binnie 
Barnes,  Cesar  Romero,  Hugh  O’Connell,  George  Sidney,  Eric 
Blore,  Henry  Kolker,  Robert  McWade. 

—STORM  OVER  THE  ANDES — Jack  Holt,  Nils  Asther,  Andy 
Devine. 

- TIME  OUT  OF  MIND - Margaret  Sullavan,  Frank  Lawton, 

Jane  Wyatt. 

—UNCONSCIOUS— Hugh  O'Connell,  Jean  Dixon. 

—THE  GREAT  IMPERSONATION— Edmund  Lowe. 

- ROARING  WEST - (Serial) - Buck  Jones,  Muriel  Evans. 

- MURDER  ON  42ND  STREET - Edmund  Lowe,  Jean  Dixon. 

—THREE  KIDS  AND  A  QUEEN — May  Robson. 
—MAGNIFICENT  OBSESSION— Irene  Dunne. 

- OUTDOOR  GUNS - Buck  Jones. 

—FAST  AND  FURIOUS— Jack  Oakie. 

— KING  SOLOMON  OF  BROADWAY — Chester  Morris. 

Miscellaneous 

— F — CIRCLE  OF  DEATH — W — Monte  Montana,  Yakima 
Canutt,  John  Ince,  Standing  Bear,  Princess  Ah-Tee-Ha — Satis¬ 
factory — 59m. —  1  -May. 


-F-WHAT  PRICE  CRIME— MD— Charles  Starrett,  Noel 
Madison,  Virginia  Cherrill,  Charles  Delaney — Good  neighbor¬ 
hood  and  family — 63m. —  1-June. 

— F— BORN  TO  BATTLE — W — T om  Tyler,  Jean  Carmen, 
Earl  Dwire,  Julian  Rivero,  Nelson  McDowell — Okay — 60m. — 

1  -June. 

— F— THE  LAST  WILDERNESS — Realistic  animal  film— 
Worthy  of  attention — 61m. —  1-June. 

— F— RUSTLERS  PARADISE— W— Harry  Carey,  Gertrude 

Messinger,  Ed  Cobb - Good  western - 56m. - 1-June. 

— F— RANGE  WARFARE — W— Reb  Russell,  Rebel,  Lucille 

Lund,  Lafe  McKee - Satisfying - 60m. - 1-June. 

— F - CIRCUS  SHADOWS — D — Dorothy  Wilson,  Kane  Rich¬ 

mond,  Russell  Hopton,  Dorothy  Revier,  John  Ince — Interest¬ 
ing  inde — 65m. — 2-May. 

— F— ROARING  ROADS— CD — David  Sharp,  Mickey  Dan¬ 
iels,  Gertrude  Messinger,  Jack  Mulhall,  Mary  Kornman — Pleas¬ 
ant - 58m. - 2 -May. 

-F-NOW  OR  NEVER— AD— Richard  Talmadge,  Robert 
Walker,  Janet  Chandler,  Eddie  Davis — Action  all  the  way — 
60m. - 2-May. 

— F — KENTUCKY  BLUE  STREAK — AD — Eddie  Nugent, 
Patricia  Scott,  Junior  Coghlan,  Cornelius'  Keefe — Fair  inde 
program — 5  8m. —  1  -May. 

— F— NEW  ADVENTURES  OF  TARZAN— AD— Herman 

Brix,  Dale  Walsh,  Ula  Long,  Frank  Baker,  Lew  Sargent - Sell 

Tarzan — 80m. — 2-April. 

— F— THE  TEXAS  RAMBLER— W— Bill  Cody,  Earl  Hodgins, 
Mildred  Rogers,  Catherine  Cotter — Satisfying — 59m. — 2-May. 
— A — FIGHTING  LADY — D — Peggy  Shannon,  Jack  Mulhall, 
Mary  Carr,  Mona  Lessing — Weak — 54m. — 2-May. 

— F — WAGON  TRAIL — W — Harry  Carey,  Ed  Norris,  Ger¬ 
trude  Messinger,  Earl  Dwyer — Okay — 55m. — 2-May. 

— F— PALS  OF  THE  RANGE— W— Rex  Lease,  Frances 
Wright,  Yakima  Canutt — Fair — 57m. —  1 -May. 

- F - WESTERN  JUSTICE — W - Bob  Steele,  Renee  Borden, 

Lafe  McKee - Okay - 60m. - 1 -May. 

— F — ON  PROBATION - MD — Monte  Blue„  William  Bake- 

well,  Lucille  Brown - So-so - 65m. - 1 -May. 

_F— OUTLAW  RULE— W— Reb  Russell,  Rebel  the  horse, 
Yakima  Canutt,  Betty  Mack — Satisfying — 60m. —  1 -May. 

— F— HONG  KONG  NIGHTS - MD — Tom  Keene,  Wera  En¬ 

gels,  Warren  Hymer — Packed  with  action — 60m. —  1 -March. 
— F— FEDERAL  AGENT— MD— Bill  Boyd,  Irene  Ware,  Don 
Alvarado,  George  Cooper — Average  inde  meller — 58m. — 
1  -Jan. 

—THE  LIVE  WIRE— Richard  Talmadge,  Alberta  Vaughn, 
George  Walsh. 

—ANYTHING  FOR  A  THRILL— Noel  Madison,  Charles  Star¬ 
rett,  Virginia  Cherrill,  Charles  Delaney,  Jack  Mulhall. 

— THE  TEST — Monte  Blue,  Grant  Withers,  Grace  Ford,  James 
Aubrey,  Rin-Tin-Tin,  Jr.,  Lafe  McKee. 

- THE  MAN  FROM  GUNTOWN— Tim  McCoy,  Billie  Seward, 

Rex  Lease,  Jack  Clifford,  Dick  Boteler. 

- GUN  SMOKE  ON  THE  GUADELUPE— Buck  Coburn,  Mar¬ 
ion  Shilling. 

—RIP  ROARING  RILEY— Grant  Withers,  Lloyd  Hughes,  Mar¬ 
ion  Burns,  Kit  Guard,  Eddie  Gribbon. 

—HELL  BREAKS  LOOSE— Guinn  Williams,  Sally  Blane,  Rob¬ 
ert  Homans,  James  Bush,  Ray  Walker. 

— RED  BLOOD  OF  COURAGE — Kermit  Maynard,  Ann  Sheri- 

-^GO-GET-IT-HAINES— Bill  Boyd,  Sheila  Terry,  Eleanor 
Hunt,  Leroy  Mason,  Lee  Shumway. 

— RACING  LUCK — Barbara  Worth,  George  Ernest,  Bill 
Boyd. 

— THE  SILENT  CODE — Kane  Richmond,  Blanche  MeHaffey, 
Raymond  Wells,  J.  P.  MacGowan. 

— NORTH  OF  ARIZONA — Jack  Perrin,  Blanche  Mehaffey, 
George  Chesboro. 

- SOCIAL  ERROR — David  Sharpe,  Gertrude  Messenger. 

—THE  OUTLAW  DEPUTY— Tim  McCoy,  Nora  Lane. 

—MAGIC  OF  THE  RAILS - Ralph  Graves,  Evelyn  Brent. 

— RIDER  OF  THE  DAWN— Guinn  Williams. 

Foreign 

— F— STRAUSS’  GREAT  WALTZ - MU— Jessie  Matthews, 

Fay  Compton,  Edmund  Gwenn — Pleasant  musical — 80m. — 
1  -May. 

_A— THE  YOUTH  OF  MAXIM— All  Russian— Restricted— 

78m. - 1-May. 

—A— MEN  OF  TOMORROW— D— Robert  Donat,  Merle 
Oberon,  Emlyn  Williams — Lightweight — 56m. —  I-iMay. 

— A— THE  PHANTOM  FIEND— MD — Ivor  Novello,  Elizabeth 
Allan,  Jack  Hawkins - Interesting — 67m. - 1 -May. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
52.  attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


Jun  1 ' 35  pg.  53 


This  photograph  was  actually  taken  in  the 
manager's  office  at  the  CAPITOL  THEATRE, 
Pottsville,  Pa.  Manager  Friedman  is  checking- 
up  on  running  times,  cast,  production  num¬ 
bers,  etc.,  in  his  filed  copy  of  "THE  CHECK¬ 
UP" — a  regular  service  of 

THE  EXHIBITORS 


MR.  EASTERN  EXHIBITOR  IS  A  BUSY  EXECUTIVE  WHO 


REQUIRES  A  QUICK,  EASY  REFERENCE  •  *  •  That's  why 


QA  FEW  OF  THE  MANY  SERVICES; 

6  Point  Reviews.  The  Shorts  Parade.  The  Check¬ 
up.  Better  Management  (Exploitation).  The  Code 
(Hearings — Decisions).  Local  News  (From  every 
Key  City).  The  Industry  Mirror  (National  Survey). 
The  Camera  Speaks  ( Local  Photos). 


A  lay  Emanuel  Pubhcatioi 


r 


A  /ay  EmanuaJ  Publication 


ALERT!  FEARLESS!  CAPABLE!  HONEST! 


Jun  1  ’  3 5  b.c. 


Well ,  Boys.- 

I  could  devote  a  lot  of  space  to  what  Metro  is  going  to  give  you 
in  the  new  season,  but  I  figure  you  will  be  more  interested  in  what  we  will 
have  ready  for  you  during  June  and  the  months  to  come. 


Wait  until  you  get  a  look  at 


"Public  Hero  No.  1 


## 


Chester  Morris 
Jean  Arthur 
Arthur  Byron 
Paul  Hurst 


WITH 


Lionel  Barrymore 
Joseph  Spurin-Calleia 
Lewis  Stone 
Paul  Kelly 


which  begins  where  the  others  leave  off. 


Wait  until  you  see  .  .  . 


"No  More  Ladies" 

WITH 

JOAN  CRAWFORD 


Robert  Montgomery 
Franchot  Tone 
Charles  Ruggles 


Edna  May  Oliver 
Reginald  Denny 
Gail  Patrick 


You  won't  have  to  worry  about  the  hot  weather,  daylight  time,  or  bad 
business  when  these  and  other  Metro  hits  are  available.  It  only  proves  that 
as  far  as  Metro  is  concerned  the  season  for  good  pictures  never  stops.  It 
just  keeps  on  rolling  along. 

Bob  Lynch 

METRO  GOLDWYN  MAYER 


P.  S. — And  if  you  think  that  chain  letters  are  funny,  wait  until  you  see  "CHAIN  LETTER  DIMES' ‘ ,  an 
MGM  Junior  Feature  and  a  Pete  Smith  Oddity.  It's  the  last  word  (and  the  last  laugh)  on  the  subject. 


VOL  17— No.  12 


n  this 
Issue: 


Exhibitors  Await  Sunday  Movie  Bill  Fate 


PHILADELPHIA,  JUNE  15,  1935 


Price,  15  Cents 


PARAMOUNT 

in  PLAYERS ■ DIRECTORS 
STORIES  ■  FEATURES  ■  SHORTS 


-Enlaced, as  second-class  matter  September  11,  1924,  at  the  post  office  at  Philadelphia,  Pa- 


under  the  Act  of  March  3,  1879.  Published  Semi-Monthly  at  219  N.  Broad  St.,  Phila. 


Junl5’35  pg.  2 


w  t\ve;  >a^  «  ,0* 

10 

^-re^  c°a 

^  ^  ito^ 


C  tVe  ^6 

°V 


Junl5'35  pg. 


FOX 


AUGUST*  SEPTEMBER 
OCTOBER*  RELEASES 


1935-36  SEASON 

The  strongest  line-up  in  FOX  history... 
cast  with  the  greatest  names  on  the  FOX 
roster . . .  conceived  with  an  unerring  eye 
for  showmanship  values.  Read  the  follow¬ 
ing  pages  carefully  and  convince  yourself! 


More  than  9,000 

exhibitors  who 
shared  with  FOX 
the  fulfillment  of 
its  promises  for 
the  current  year 
will  hail  with  en¬ 
thusiasm  and  con¬ 
fidence  the  an¬ 
nouncement  of  the 
first  FOX  pictures  of 
the  coming  season. 


AUGUST 

WILL  ROGERS  * 

IN  OLD  KENTUCKY 

With  Dorothy  Wilson,  Russell  Hardie, 
Charles  Sellon,  Louise  Henry,  Alan  Dine- 
hart,  Bill  Robinson.  From  the  play  by 
Charles  T.  Dazey.  Produced  by  Edward 
Butcher.  Directed  by  George  Marshall. 

•  •  • 

FRANCIS  LEDERER  in 

THE  GAY  DECEPTION 

With  Frances  Dee.  Original  screen  play 
by  Stephen  Avery  and  Don  Hartman. 
A  Jesse  L.  Lasky  production.  Directed 
by  William  Wyler. 

•  •  • 

WELCOME  HOME 

A  B.  G.  DeSylva  production.  With  JAMES 
DUNN,  Arline  Judge,  Raymond  Walburn, 
Rosina  Lawrence,  William  Frawley, 
Charles  Sellon,  Charles  Ray.  Directed 
by  James  Tinling. 


•  •  • 

REDHEADS  ON  PARADE 

With  JOHN  BOLES,  Dixie  Lee,  Jack  Haley, 
Raymond  Walburn,  Alan  Dinehart.  A 
Jesse  L.  Lasky  production.  Directed  by 
Norman  McLeod. 


Junl5'35  pg.  4 


SEPTEMBER 

THE  DRESSMAKER 

With  TUTTA  ROLF,  CLIVE  BROOK, 
Nydia  Westman,  Robert  Barrat.  From  the 
play  "La  Couturiere  de  Luneville"  by 
Alfred  Savoir.  Produced  by  Robert  T. 
Kane.  Directed  by  Harry  Lachman. 

•  •  » 

WARNER  BAXTER 

A  LADY  REGRETS 

(Tentative  Title) 

From  the  story  byVina  Delmar.  Produced 
by  Robert  T.  Kane. 

•  »  • 

ZANE  GREY'S 
THUNDER  MOUNTAIN 

Starring  GEORGE  O'BRIEN 

From  the  serial  story  in  Collier's 
Magazine.  Presented  by  Sol  Lesser  and 
John  Zanft. 

•  •  • 

JANET  HENRY 

GAYNOR  and  FONDA  m 

THE  FARMER  TAKES 
A  WIFE 

With  Charles  Bickford,  Slim  Summerville, 
Andy  Devine,  Roger  Imhof,  Jane  Withers, 
Margaret  Hamilton.  From  Max  Gordon's 
stage  play,  authors  Frank  B.  Elser  and 
Marc  Connelly.  Based  on  Walter  D. 
Edmonds'  novel,  "Rome  Haul. "Produced 
by  Winfield  Sheehan.  Directed  by 
Victor  Fleming. 


OCTOBER 

HERE'S  TO  ROMANCE 

With  NINO  MARTINI,  Genevieve  Tobin, 
Anita  Louise,  Reginald  Denny,  Maria 
Gambarelli,  Madame  Schumann-Heink. 
A  Jesse  L.  Lasky  production.  Directed  by 
Alfred  E.  Green. 

«  •  * 

CHARLIE  CHAN 
at  the  RACE  TRACK 

(Tentative  Title) 

Starring  WARNER  OLAND.  Based  on 
the  character  "Charlie  Chan"  created  by 
Earl  Derr  Biggers.  Produced  by  Edward 
T.  Lowe.  Directed  by  Louis  Seiler. 

•  •  • 

DANTE'S  INFERNO 

With  Spencer  Tracy,  Claire  Trevor, 
Henry  B.  Walthall,  Alan  Dinehart.  Pro¬ 
duced  by  Sol  M.  Wurtzel.  Directed  by 
Harry  Lachman. 

•  #  # 

SHIRLEY  TEMPLE  * 

THE  LITTLE  SKIPPER 

Story  by  Frank  H.  Spearman.  Produced 
by  Edward  Butcher. 


You  haven't  a  show  without 


named 


cme 


FOX  MOVIETONE  NEWS 


LOWELL  THOMAS 


Chief  Commentator 


TRUMAN  TALLEY 

Producer  and  General  Manager 


LAURENCE  STALLINGS 

Editor  In-Chief 

mm  &  mm 


BENJAMIN  MIGGINS 

European  Director 


SIR  MALCOLM  CAMPBELL 

British  Editor 

r  . 


GERALD  SANGER 

British  Producer 


iY  LAWRENSON 

reign  Editor  and 
jkeup  Supervisor 


RUSSELL  MUTH 

Central  European  Supervisor 


ED  THORGERSEN 

Sports  Commentator 


LEW  LEHR  LOUISE  VANCE 

Newsettes  Commentator  Fashion  Commentator 


BONNEY  POWELL 

Far  Eastern  Supervisor 


Wl 


VYVYAN  DONNER 


Fashion  Editor 


Junl5'35  pg.  6 


EDMUND  REEK 


you  haven’t  a 
thout 


L. 


Hit  after  Hit  •  •  Banging 
them  out  with  a  regular¬ 
ity  never  before  equalled 
in  the  Independent  Field! 

MASCOT  Save  you 

1.  "YOUNG  AND  BEAUTIFUL" 

With  WILLIAM  HAINES,  JUDITH  ALLEN,  JOSEPH 
CAWTHORN,  TED  FIO  RITO  and  BAND 

2.  "CRIMSON  ROMANCE" 

With  BEN  LYON,  SARI  MARITZA 

3.  "MARINES  ARE  COMING" 

With  WILLIAM  HAINES,  CONRAD  NAGEL, 
ARMIDA,  ESTHER  RALSTON 

4.  "LITTLE  MEN" 

With  ERIN  O'BRIEN-MOORE,  RALPH  MORGAN, 
FRANKIE  DARRO,  DICKIE  MOORE 

5.  "BEHIND  THE  GREEN  LIGHTS" 

With  NORMAN  FOSTER,  JUDITH  ALLEN, 

SIDNEY  BLACKMER 

•  all  with  Strong  Casts, 
Saleable  Titles  and  Ace 
Production  •  •  And  now 
from  the  No.  1 1ndepend¬ 
ent - ► 

And  the  Best  Serials  in  the  Industry: 

THE  PHANTOM  EMPIRE  With  Gene  Autry,  Frankie  Darro 
THE  MIRACLE  RIDER  with  Tom  Mix  and  Tony,  Jr. 

THE  ADVENTURES  OF  REX  AND  RINTY 
THE  FIGHTING  MARINE 


SOARING  ROMANCE! 


ILJ  l\ 


It's  a  film  event  when  Mae  West's  leading  man  in  "Belle  of  the  j  1 1  In 

Nineties”  co-stars  with  glamorous  Heather  Angel  •  w  n 

from  the  picture  "Berkeley  Square.” 


lcians  a  n 
nee  as  F'. 
ontract  Tak 5) 

terpretatlon  \ 
The  spirit  of  a\ 
of  I  he  eomnii*'! 


\HEATHER 
ANGEL 


New 


ROGER 

ryorI 

HEADLINE 


*O0 

WASHING?, 
ministration 
phatic  notice 
abandon  the 
principles. 

[  Attorney 
I  announced  he 
[  direct  to  the 
•  promptly  as 
|  Irom  every 
I  Chairman 
|  the  National 
.Board,  came  out  for 
In  favor  of  the 
I  putes  bill 


Discovery  of  a  phenl 
upsetting  all  known  la\ 
physics  and  chemistry  wasS-.  ■' \  nV-*^.. 
nounccd  last  night  by  Dr.  Paul  |  nings.^'N. 


THE  ADVANCE  SCOOP" 


made,  pri< 


kinds  of  proje 


who  Is  paying 
The  Govemme! 
position  to  det 
private 
tain  o 
punish  with  ce 


It  Start rd  With  An  Abdiultun 
Blosiomrd  In  An  Apart  mrnt 
H idcuivay  ...  And  Climaxrd 
In  a  Sprrdinu  Taxicab. 


1 9  3 1 


PICTURE 


JACK  LaRUE 
FR ANKLYN  PANCBORN 
FORD  STERLINC 
JACK  MULHALL 
CONWAY  TEARLE 
MORCAN  WALLACE 


Released  by  .  .  . 

GOLD  MEDAL  FILM  COMPANY 

1236  Vine  Street,  Philadelphia  203  "I"  Street,  N.  W-,  Washington 


★ 

DESIGNED  I  N  COLOR  BY 

ROBERT  EDMOND  JONES 
★ 

PRESENTED  BY  PIONEER  PICTURES 
ISTRIBUTED  BY 

RKO-RADIO  PICTURES 

INCORPORATED 


FRANCES  DEE 
BILLIE  BURKE  * 

NIGEL  BRUCE 

R  U  SEN 


PRODUCED  BY 
KENNETH  MACGOWA 


Junl5'35  pg.  9 


)F  MOTION  PICTURES  IS  HERE! 


Its  breathless  beauty  bursts  upon  the  world  in  LIVING  COLOR!  .  .  .  Wondering 
crowds  at  the  Radio  City  Music  Hall  gasp  in  sheer  surprise  as  they  behold  the 
stunning  glory  of  NEW  TECHNICOLOR,  whose  brilliant  rainbow  hues,  soft  pastel 
shades,  and  warm  flesh  tints  give  glorious  LIFE  to  the  stirring  human  drama  of  a 
carefree  charmer  whose  beauty  blazed  in  conquest  as  the  world  about  her  flamed! 


Junl5'35  pg.  10 


tv 1 1 1 1 1 1 


150,000,000 

operating  hours 

with 

ERPI  SERVICE 


No  other  organization  can  give 
you  the  benefit  of  such  unparalleled 
and  comprehensive  experience  in 
safeguarding  exhibitor  investment. 


Wester^ 

SOUND 


VOICE 

ACTION 


Electric 

SYSTEM 


Northern  Electric  in  Canada 
Distributed  by 


Electrical  Research  Products  tnc. 


250  West  57th  Street,  New  York 


. . 


pg.  11 


THE 


EDITOR’S  PAGE 


The  Philadelphia 


20th  Century  to  Fox 

•  NO  ONE  CAN  FAIL  to  understand  that 
the  transfer  of  20th  Century  to  the  Fox 
banner  will  have  far-reaching  effects. 

Apparent  is  the  indication  that  a  new 
spark  has  been  imbued  into  Fox  produc¬ 
tions  and  distribution.  Instead  of  depend¬ 
ing  on  Shirley  Temple  and  Will  Rogers  for 
their  enthusiasm,  Fox  salesmen  and  ac¬ 
counts  can  look  forward  to  Darryl  Zanuck 
marksmanship  and  productions  which  are 
decidedly  different  from  the  general  Fox 
trend. 

To  United  Artists,  also,  the  change 
brings  a  re-awakening.  That  20th  Century 
provided  the  company  with  hits  to  sell  was 
evidenced  but  the  void  left  by  the  transfer 
of  the  Schenck-Zanuck  unit  will  not  be  per¬ 
manent. 

It  will  be  filled  by  more  Goldwyn  produc¬ 
tions,  some  from  Chaplin,  Reliance,  UA 
English  members,  perhaps  new  producers. 

United  Artists,  fortunately,  retains  its 
A1  Lichtman-guided  distribution  staff  and 
one  of  the  most  capable  merchandising  units 
in  the  business. 

Any  steps  which  increase  competition 
can  only  be  welcomed.  Mergers  absorb 
competitors.  Changes  urge  them  on.  The 
effect  of  the  20th  Century  move  will  be 
interesting  to  watch. 


Candid  Camera 

•  A  TRADE-PAPER  should  represent  the 
tempo  of  the  industry  it  serves. 

Therefore,  believing  that  those  who  make, 
sell  and  show  moving  pictures  should  have 
more  than  passing  interest  in  trade-paper 
policies  which  truly  coincide  with  such  a 
tempo,  Jay  Emanuel  Publications,  Inc., 
now  has  turned  to  the  candid  camera. 

Candid  cameras  have  been  used  for  some 
time  in  other  fields.  No  motion  picture 
trade-paper  undertook  such  a  policy  until 
this  journal  inaugurated  the  trend.  Al¬ 
ready,  the  reaction  has  been  encouraging, 
though  some  of  the  first  results  have  been 
not  perfect. 

Those  readers  who  have  commented  on 
this  pioneering  step  are  thanked  for  their 
interest.  Their  criticism,  favorable  or  un¬ 
favorable,  encourages  us  to  progress  fur¬ 
ther. 

Exhibitor  readers  learned,  long  ago, 
that  no  hidebound  rules  of  journalism  gov¬ 
ern  our  course.  In  the  future,  controlled 
only  by  what  we  deem  is  news,  what  is  con¬ 
structive,  what  is  for  the  best  interests  of 
all  members  of  industry,  we  shall  proceed 
to  perfect,  improve,  discard,  revise,  con¬ 
stantly  working  toward  the  goal  which  to  us 
represents  full  confidence  of  the  business. 


Summer  Signs 

•  THAT  THIS  summer  would  have  been 
tough  enough  without  the  recent  decision  on 
the  code’s  constitutionality  is  admitted. 

Regardless  it  is  to  be  hoped  that  those 
who  like  to  throw  caution  to  the  winds 
may  refrain  from  indulging  in  practices 
which  might  start  as  a  summer  policy  but 
remain  even  when  the  cool  months  come  in. 
Some  practices,  like  many  habits,  stay  too 
long  after  any  need  for  them  vanishes. 


OjLUKA 


EXHIBITOR 

Circulating  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware.  Issued  on  the  1st  and  15th 
of  each  month  by  Jay  Emanuel  Publications,  Inc.  Publishing  office,  219  North  Broad  Street,  Philadelphia. 
Branches  at  1600  Broadway,  New  York  City;  Washington,  D.  C.  Jay  Emanuel,  publisher;  Paul  J. 
Greenhalgh,  advertising  manager;  Herbert  M.  Miller,  managing  editor.  Subscription  rates:  $2  for  one 
year,  $5  for  three  years.  Single  copies,  15c  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware. 
Publishers,  also,  of  THE  NATIONAL  EXHIBITOR  of  Washington  and  THE  NEW  YORK  STATE  EXHIBITOR. 
Official  organ  of  the  Motion  Picture  Theatre  Owners  of  Eastern  Pennsylvania,  Southern  New  Jersey  and 
Delaware.  Address  all  communications  to  the  Philadelphia  office. 


Check  the  Chisellers 

TT  IS  not  written  nor  intended  that  a  10  per  cent  chisel- 
ling  minority  shall  control  a  90  per  cent  majority. 

Therefore,  though  compulsory  codes  have  been  banned,  there 
is  no  need  for  the  motion  picture  industry  to  feel  that  it  will 
forever  be  at  the  mercy  of  the  few  who  always  try  to  wreck  the 
good  intentions  of  the  reputable  members  of  the  business.  There 
is  no  denying  that  the  compulsory  code,  under  the  Blue  Eagle,  has 
passed  on.  What  might  supplant  it  is  still  somewhere  in  the 
future.  But  some  regulatory  body  to  keep  the  good  effects  brought 
by  the  Blue  Eagle  boards  is  needed. 

There  are  stirring  questions  confronting  the  motion  picture 
industry  at  this  time.  Must  we  go  back  to  the  court  fight  era? 
Must  we  sue  to  protect  our  rights?  Must  we  take  the  long,  ex¬ 
pensive  way  to  gain  what  is  ours? 

We  firmly  believe  the  court  method  is  not  the  best  way.  We 
think  the  majority  of  the  trade  members  would  rather  arbitrate 
their  differences.  We  think  that  a  business  which  seeks  to  arbi¬ 
trate  its  problems  will  grow  along  healthy,  progressive  lines.  We 
think  that  it  is  better  to  consider  industry  members  as  gentlemen, 
not  as  competitive  cut-throats. 

The  Blue  Eagle  has  passed  on.  Regardless  of  what  has  been 
said  about  it,  only  a  few  were  happy  at  its  complete  passing.  Those 
few  are  the  chisellers.  Because  of  them  no  one  can  afford  to  lay 
down  now. 

Keep  code  standards  as  to  labor,  hours,  wages.  Organize  to 
continue  fair,  equal  boards  to  arbitrate  differences,  protect  all 
industry  interests.  If  the  industry  fails,  now,  to  take  substantial 
steps  to  save  any  gains  made  through  code  policies,  it  will  regret 
its  inattention  for  years  to  come. 


Regardless,  those  eggs  ought  to  be  put  in  an  incubator. 


12 


Junl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Senate  Hearing  on  Liberalizing  of  Sunday 
Blue  Laws  Results  in  New  Hectic  Session 


IEPA  Spokesman  Again  Lines  Up  With  Reformers — 
Miss  Willensky  Charges  All  Proponents  Were  Chain 
Employees- — Minister  Denies  Assertion 


The  long,  bitter  battle  to  liberalize  the  Pennsylvania  blue  laws  of  1794,  by  per¬ 
mitting  referendums  on  the  question  of  Sunday  movies  was  continued,  June  11,  in 
the  Senate  chamber  when  the  Senate  State  Government  Committee  held  a  public 
bearine  on  the  movie  bill,  already  approved  by  the  House  and  taken  on  Monday 


night  from  the  second  reading  calendar  ii 

In  virtually  every  respect  the  Senate  hearing 
was  similar  to  the  public  hearing  conducted  in 
the  House,  May  21,  prior  to  its  final  approval 
in  the  House  of  the  controversial  measure. 
House  Bill  No.  1703.  Clashing  groups  gathered 
long  before  9  o’clock,  scheduled  time  of  the 
hearing.  Chamber  was  crowded  beyond  its 
capacity,  with  proponents  of  the  measure  occu¬ 
pying  most  of  the  space  while  only  a  handful 
of  opponents  were  present.  Movie  men  from 
all  sections  of  the  State,  with  several  special 
train  loads  from  Philadelphia,  were  in  attend¬ 
ance  to  lend  their  support  by  their  presence. 

Again  Representative  Louis  Schwartz,  Re¬ 
publican,  Philadelphia,  one  of  the  sponsors  of 
the  bill,  was  floor  manager  for  the  proponents, 
while  the  Rev.  Dr.  William  B.  Forney,  Phila¬ 
delphia,  general  secretary,  Lord’s  Day  Alliance 
of  Pennsylvania,  led  the  opposition  forces. 

Virtually  the  same  group  of  ministers  were 
on  hand  again,  with  an  equal  number  speaking 
for  and  against  the  measure.  Again  theatremen 
and  other  men  from  all  walks  of  life  were 
present  to  present  their  arguments  in  favor  of 
passage  of  the  bill,  while  the  small  group  of 
opponents  was  made  up  of  representatives  of  a 
dozen  religious  organizations  and  two  spokes¬ 
men  for  independent  theatre  owners. 

Assemblyman  Schwartz  was  compelled  again 
to  deny  the  numerous  proponents  prepared  to 
address  the  committee  this  privilege  because 
the  number  was  so  great  time  would  not  permit 
all  of  them  to  speak.  Following  his  procedure 
at  the  previous  hearing  he  introduced  a  dozen 
proponents  of  the  bill  who  were  requested  to 
refrain  from  addressing  the  committee. 

Most  of  the  speakers  debated  from  relig¬ 
ious  viewpoints,  and  frequently  the  hearing 
sounded  more  like  a  religious  war  than  a  battle 
over  Sunday  movies.  Charges  were  made  by 
the  opponents  that  the  measure  was  sponsored 
by  Warner  Brothers,  one  speaker  declaring 
that  all  of  the  proponents  of  the  measure  who 
were  present  were  employes  of  Warner  Broth¬ 
ers,  of  Philadelphia,  who  had  paid  their  fares 
to  Harrisburg  for  the  hearing. 

This  charge  caused  the  greatest  sensation  of 
the  hearing  when  nearly  a  score  of  men  and 
women,  including  a  minister,  expressed  their 
objections  to  the  charge  and  declared  they 
were  not  in  the  employ  of  Warner  Brothers. 

While  urging  the  committee  to  approve  the 
bill,  Walter  Vincent,  vice-president,  Wilmer 
and  Vincent  Theatres,  asserted  Pennsylvania 
censors  were  stricter  than  'those  pf  other 
states  in  answer  to  the  question  asked  by  Sen¬ 
ator  George  Reed,  Republican,  Dauphin,  chair¬ 
man  of  the  committee. 

Among  the  various  petitions  and  resolutions 
presented  to  the  committee  by  Assemblyman 
Schwartz  and  the  Rev.  Dr.  Forney  was  a  peti¬ 
tion  which  the  assemblyman  said  contained  sig- 


the  Senate. 

Governor  Earle  Signs 
State  Equal-Rights  Bill 

House  Had  Passed  a  Resolution 
Seeking  Its  Recall 

The  motion  picture  industry  will  be 
affected  by  the  terms  of  the  bill  signed 
by  Governor  George  H.  Earle,  extending 
equal  rights  to  all  persons  regardless  of 
race,  creed  or  color. 

The  measure,  introduced  by  Representative 
Reynolds,  was  called  the  Reynolds  Equal  Rights 
Bill  and  provided  for  equal  rights  for  all  per¬ 
sons,  irrespective  of  race,  or  color. 

It  was  signed  by  Governor  George  H.  Earle 
a  few  minutes  before  the  House  adopted  a  reso¬ 
lution  seeking  its  recall  for  further  considera¬ 
tion.  Previously,  the  Governor’s  office  an¬ 
nounced  no  action  would  be  taken  on  the  meas¬ 
ure  until  the  Executive  had  conferred  with 
advisers  concerning  it. 

The  House  recall  action  was  launched  after 
the  Pennsylvania  Hotels  Association,  in  a  tele¬ 
gram  to  Governor  Earle,  had  bitterly  opposed 
the  bill  and  charged  its  enactment  would  result 
in  “rioting,  bloodshed  and  murder.” 

It  is  impossible  to  recall  a  bill  already  signed 
and  legislative  observers  said  the  only  way  the 
matter  may  be  reconsidered  now  is  to  introduce 
a  repealer.  This  would  have  to  be  presented  in 
the  Senate,  as  the  House  s  deadline  for  intro¬ 
duction  of  general  bills  has  passed. 

“The  bill  amends  the  Civil  Rights  act  of 
May  19,  1887,  and  provides  that  all  persons 
within  the  Commonwealth  shall  have  full  and 
equal  facilities  and  privileges  in  any  place  of 
public  accommodation,  resort  or  amusement 
subject  to  present  laws,”  Governor  Earle  ex¬ 
plained. 

“It  prohibits  the  publication,  circulation  or 
mailing  of  any  written  or  printed  notice  or  ad¬ 
vertisement  that  any  advantages,  facilities  or 
privileges  shall  be  refused  or  denied  because  of 
race,  creed  or  color.  It  specifically  exempts 
from  its  provisions  institutions,  clubs  and  places 
of  public  accommodation,  resort  or  amusement 
which  are  in  their  nature  distinctly  private.” 

The  bill  provides  that  violations  shall  be  mis¬ 
demeanors  and  subject  to  fines  of  $100  to  $500 
and  imprisonment  from  30  to  90  days. 


natures  of  thirty-one  ministers  favoring  pass¬ 
age  of  the  measure. 

Among  the  speakers  opposing  the  bill,  most  of 
whom  spoke  at  the  House  hearing,  were  Mrs. 
Ella  B.  Black,  State  president  Women’s  Chris- 


Sunday  Vote  Soon 

The  Sunday  movie  referendum  bill 
was  reported  out  by  the  Senate  Commit¬ 
tee  on  State  Government  on  the  heels  of 
Tuesday’s  public  hearing,  placing  the 
measure  in  position  for  final  passage 
next  week. 


tian  Temperance  Union;  the  Rev.  O.  B.  Poul- 
son,  Huntingdon,  secretary,  Men’s  Dry  League ; 
Miss  Jeanette  Willensky,  Philadelphia,  repre¬ 
senting  Independent  Exhibitors’  Protective 
Association  of  Eastern  Pennsylvania;  the  Rev. 
Dr.  R.  M.  Blackwood,  Pittsburgh,  represent¬ 
ing  the  Sabbath  Association  of  Western  Penn¬ 
sylvania;  the  Rev.  H.  B.  Mansell,  Pittsburgh, 
representing  the  National  Reform  Association 
and  the  Pittsburgh  Conference  of  the  Metho¬ 
dist  Church;  the  Rev.  A.  C.  Caldwell,  Phila¬ 
delphia;  John  Light,  Harrisburg,  representing 
the  State  Grange;  the  Rev.  W.  L.  Mudge,  Har¬ 
risburg,  representing  the  Pennsylvania  Council 
of  Churches  and  the  State  Sabbath  School 
Association,  and  the  Rev.  R.  H.  Martin,  Pitts¬ 
burgh,  representing  the  National  Reform  Asso¬ 
ciation. 

Speakers  for  the  measure  and  other  propon¬ 
ents  who  were  introduced  included,  besides  Mr. 
Vincent,  John  A.  Phillips,  president,  Pennsyl¬ 
vania  Federation  of  Labor;  George  Aarons,  ex¬ 
ecutive  secretary,  Motion  Picture  Theatre 
Owners  of  Eastern  Pennsylvania;  M.  B.  Com- 
erford,  W.  J.  H.  Lloyd,  representing  Phila¬ 
delphia  organization  of  business  and  profes¬ 
sional  men,  David  Provan,  secretary-treasurer, 
Pennsylvania  State  Hotel  Association;  John 
Williams,  secretary,  Philadelphia  Real  Estate 
Board;  David  Triester,  president,  United 
Business  Men’s  Association  of  Philadelphia; 
Lester  J.  Osborn,  executive  secretary,  Res¬ 
taurant  MeiPs  Association  of  Philadelphia ; 
Edward  W.  Kirby,  president,  Roosevelt  Citi¬ 
zens'  League  of  Philadelphia;  George  Graven- 
stine,  Milton  Rogasner,  independent  Jtheatre 
owners ;  Lewen  Pizor,  president,  Motion  Pic¬ 
ture  Theatre  Owners  of  America ;  the  Rev.  Dr. 
Charles  S.  Longacre,  representing  the  Religious 
Liberties  Association  of  Pennsylvania ;  the  Rev. 
Herman  A.  Bielenberg,  pastor  Christ  Lutheran 
Church,  Oil  City;  the  Rev.  Ernest  F.  Brand, 
pastor,  First  St.  Paul’s  Lutheran  Church,  Pitts¬ 
burgh  ;  the  Rev.  Walter  Moehring,  pastdr, 
Trinity  Evangelical  Lutheran  Church,  Mc¬ 
Keesport  ;  the  Rev.  David  C.  Colony,  Phila¬ 
delphia;  the  Rev.  Dr.  Oscar  F.  R.  Treder, 
Bedford,  former  pastor  of  a  Harrisburg  Epis¬ 
copal  church,  now  pastor  of  Bedford  Episcopal 
Church ;  the  Rev.  Carl  Shoemaker,  Philadel¬ 
phia,  Episcopal  minister,  and  Alex  Moore,  inde¬ 
pendent  theatre  owner. 

It  was  Miss  Willensky  who  aroused  the  ire  of 
many  of  the  spectators  when  she  declared  that 
all  of  the  proponents  of  the  measure  who  were 
present  In  the  dhamber  were  employes  of 
Warner  Brothers,  Philadelphia,  and  had  had 
their  fares  paid  to  come  to  Harrisburg.  She 
charged  further  that  the  bill  was  drawn  up  by 
Warner  Brothers.  She  said  the  bill,  if  passed, 
would  ruin  every  independent  theatre  owner  in 
rural  and  suburban  Pennsylvania,  and  declared 
that  the  only  intent  of  the  measure  was  to  permit 
Sunday  movies  in  Philadelphia  and  Pittsburgh. 

(See  page  27) 


THE  PHILADELPHIA  EXHIBITOR 


Junl5'35 


13 


THE  CAMERA  SPEAKS 


Pictures  often  tell  the  story 
better  than  the  printed  word 
.  .  .  Here  are  highlights. 


JEP  Candid  Photo 


BUSY.  Eddie  Grainger,  the  gentle¬ 
man  above,  is  one  of  the  reasons 
why  the  recent  Fox-Educational 
drive  scored  so  well.  He  is  enthu¬ 
siastic  over  the  new  season. 


SIGNED.  Warren  Hull,  who  has  ap¬ 
peared  successfully  in  musical  comedy 
and  on  the  radio  as  actor,  singer  and 
master  of  ceremonies,  has  been  signed 
to  a  long-term  contract  by  Warner  Bros. 
He  is  shown  here  after  looking  over  the 
script  for  his  Warner  movie  with  Andy 
Smith  and  Grad  Sears. 


VISITORS.  Manager  Earle  H.  Bailey  and 
wife  visited  Hollywood  recently,  were 
shown  around  the  Warner  lot  by  his 
boyhood  pal,  Dick  Powell.  Here,  on  the 
set  of  “The  Irish  In  Us,”  Dick.  Earle 
and  wife  meet  Pat  O’Brien.  The  Baileys 
were  entertained  at  Toluca  Lake  Estates, 
Hollywood,  by  Powell,  and  they  re¬ 
turned  the  hospitality  recently. 


SECOND  YEAR.  Herbert  Copelan,  general  manager,  Warner  Bros.,  Atlantic 
City  Theatres,  was  presented  with  a  handsome  onyx  desk  set  upon  the  occasion 
of  his  second  year  as  head  of  the  thea'res.  Making  the  presentation,  center,  is 
publicity  director  Sid  Blumenstock  with  Herb  Copelan.  At  his  left,  secretary 
Edythe  Flink.  Left,  managers  Howard  Baker,  Rialto;  Iz  Perlin,  Colonial.  Right, 
managers  Floyd  Wesp,  Warner;  Irv  Finn,  Stanley.  Center,  rear,  Harry  Gott¬ 
lieb. 


REPUBLIC  EXECUTIVES.  Men  of  the  newly  organized  national  picture  com¬ 
pany  convened  in  Cincinnati  for  their  first  convention.  (Left  to  right — first 
row)  Gilbert  Nathanson,  Minneapolis;  William  Underwood,  Dallas;  Jack  S.  Jos- 
sey,  Cleveland;  W.  Ray  Johnston,  president;  Trem  Carr,  vice-president;  Bernie 
Mills,  Albany;  Sam  A.  Fineberg,  Pittsburgh;  Oscar  Hanson,  Canada.  (Rear 
row)  Herman  Gluckman,  New  York  City,  Philadelphia;  Claude  Ezell,  Dallas; 
Sam  Flax,  Washington;  Norton  V.  Ritchey,  president,  Republic  International 
Corporation;  Barney  Rosenthal,  St.  Louis;  Herman  Rifkin,  Boston;  Irving  Man- 
del,  Chicago;  Sol  Davis,  Oklahoma  City;  M.  H.  Hoffman,  production  executive; 
Jim  Alexander,  Pittsburgh;  Nat  Lefton,  Cleveland;  M.  Loewenstein,  Oklahoma 
City;  Jake  Flax,  Washington;  Arthur  C.  Bromberg,  Atlanta;  George  Collins, 
Pittsburgh;  Sam  Seplowin,  Detroit. 


BETTER.  Lew  Blaustein,  National 
Screen  Service  representative  here, 
is  getting  well  slowly  after  his  re¬ 
cent  illness,  but  is  plenty  on  the  job 
keeping  exhibitors  National  Screen 
conscious. 


14 


Junl5'35 


THE  PHILADELPHIA  EXHIBITOR 


General  Talking- Duovac-ER PI  Suit  Ends 
in  Wilmington  After  Record  Hearing 


1,250,000  Words  Estimated  As  Having  Been  Taken — 
Last  Days’  Testimony  Interesting — ASCAP  Executive 
on  Stand — Sound  Compared — Preview  Highlight 

The  Wilmington  court  “battle  of  the  century”  has  finally  ended. 


General  Talking  Pictures  Corporation  and 
Duovac  Radio  Corporation  wound  up  its  27  day 
battle  (actual  court  time)  against  ERPI  and 
affiliates,  June  6,  with  a  rebuttal  full  of  glamor 
and  surprise. 

Glamour  consisted  of  an  official  prevue  of 
"Oil  for  Lamps  of  China’’  in  the  Playhouse 
to  a  select  audience  including  Judge  and  Mrs. 
John  P.  N.  Nields,  two  guests  and  all  of  the 
principal  figures  in  the  suit.  Surprise  was  the 
appearance  of  Edwin  C.  Mills,  with  his  version 
of  the  ERPI  licensing  agreement  with  the  much 
hounded  American  Society  of  Composers, 
Authors  and  Publishers. 

It  all  ended  June  7.  Briefs  will  be  filed  by 
both  plaintiffs  and  defendants.  Arguments  have 
been  set  for  November  6.  Nathan  Goldman, 
Duovac  president,  for  plaintiff's  rebuttal ; 
Thomas  R.  Griffith,  Western  Electric  man  from 
Dover,  N.  J.,  Dr.  Edgar  G.  Wagner,  former 
Duovac  man  and  Mervin  J.  Kelly,  tube  expert 
were  the  last  day  witnesses.  Witnesses  and 
lawyers,  many  of  them  who  have  been  in  Wil¬ 
mington  off  and  on  for  seven  weeks  packed  up 
and  left. 

Official  prevue  of  the  new  Warner  film  in 
the  Playhouse  on  DeForest  sound  equipment 
was  plaintiff  Counsel  Darby’s  answer  to  ERPI 
courtroom  presentation  of  “Naughty  Mari¬ 
etta"  on  the  very  best  equipment  ERPI  had 
to  offer. 

Two  projectionists  selected  to  operate  the 
machine  were  A1  Williams,  Warner’s  Opera 
House,  Wilmington,  and  Walter  Scott,  ch  ef 
projectionist,  Warner’s  Aldine. 

Chester  Tappan,  GTP  chief  engineer  brought  over  the 
DeForest  equipment  from  New  York  for  the  Playhouse 
demonstration  during  the  week-end.  He  had  three 
armed  guards  keep  a  watch  over  it.  David  R.  Hochreich, 
Yocafilm  president,  who  is  reported  to  be  preparing  to 
file  a  $65,000,0  00  suit  against  ERPI  and  the  other 
defendants,  handled  the  demonstration.  The  following 
quip  directed  at  ERPI  was  to  be  found  on  the  pro¬ 
gram:  “The  General  Talking  Picture  Corporation  pre¬ 
sents  the  DeForest  Phonofilm  Sound  System  in  a  demon¬ 
stration  performance  at  the  Playhouse,  Wilmington, 
Del.,  evening  of  June  fourth,  8.30  o'clock,  with  no 
apologies  to  Electric  Research  Products,  Inc.” 

The  following  day  Tappan  went  on  the  witness  stand 
in  rebuttal.  Counsel  Hurd  starting  his  question  with  “Last 
night  we  showed  what  is  called  a  frequency  reel,”  asked 
the  witness  to  explain  it.  This  what  Tappan  said  in 
answer,  which  may  be  revealing  another  step  in  sound 
picture  development: 

‘‘That  reel  was  attained  from  the  society  of  motion 
picture  engineers.  That  is  their  standard  test  tilm. 
It  has  two  sound  tracks  on  it,  one  on  each  side  of  the 
film;  one  sound  track  runs  in  frequency  from  50  to 
10,000  cycles  and  the  other  side  gives  you  different 
people’s  »voices,  explaining  two  men’s  voices,  two 
women’s  voices  and  then  a  piano  selection  which  is 
supposedly  one  of  the  most  difficult  instruments  to  re¬ 
produce  properly,  and  a  full  orchestra,  covering  the 
entire  frequency  of  recorded  and  reproduced  music.  And 
it  is  used  for  testing  purposes  of  similar  nature  that 
you  want  to  use  it  for.” 

Mills’  appearance  as  a  rebuttal  witness  was  counsel 
Darby’s  last  bombshell  and  he  submitted  himself  to  a 
merciless  grilling  from  Counsel  Hurd. 

Introduced  as  being  a  leader  in  the  group  of  pub¬ 
lishers  of  copyrighted  music,  composers  and  song 
writers  who  negotiated  with  ERPI  in  1927  for  the 
famous  licensing  agreement.  Mills  recalled  the  con¬ 
ference  in  which  he  with  vice-president  J.  E.  Otterson, 
ERPI,  and  the  latter’s  counsel,  discussed  the  possibili¬ 
ties  of  a  licensing  agreement  contract.  He  said  he 
was  unwilling  at  first  to  entering  an  agreement  which 
would  limit  the  use  of  the  products  of  the  group  he 
represented  to  exhibitors  using  licensed  equipment. 


Code’s  Passing  Mourned 
But  No  One  Does  Anything 

Co-operation  Gestures  Lead 
to  Nothing 

The  local  industry  mourned  the  pass¬ 
ing  of  the  industry  code. 

But  nothing  is  being  done  about  it. 

That’s  the  situation.  Though  exhibitors  want 
regulation,  though  they  want  to  arbitrate  in¬ 
dustry  problems,  though  they  want  a  fair  zon¬ 
ing  system,  everyone  talks  and  no  one  takes  a 
forward  step. 

Officially,  the  code  went  out  a  fortirght  ago. 
Physically,  it  departed  when  the  code  quarters 
at  12  South  12th  closed  up. 

Meanwhile,  exhibitors  wonder  whether  any 
co-operative  form  of  handling  industry  prob¬ 
lems  will  arise — 

And  they’re  still  talking — but  not  doing 
anything  about  it. 

Code  policy  seems  destined  to  be  continued 
generally  speaking  by  most  of  the  theatre  oper¬ 
ators  in  Delaware,  both  chain  and  independent. 

Joseph  A.  DeFiore,  president,  IMPTO  of 
Delaware  and  Eastern  Shore  of  Maryland,  con¬ 
templates  calling  a  meeting  of  his  organiza¬ 
tion  to  discuss  this  and  other  matters. 

Ben  Schindler,  Wilmington,  says  he  intends 
to  carry  on  with  the  full  code  policy. 

Ben  Seligman,  Wilmington,  says  he  will  make 
no  change. 


‘T  flatly  declined  to  an  exclusive  license  and  finally, 
because  it  made  no  difference  to  us,”  said  Mills,  “agreed 
that  the  products  manufactured  under  the  license,  if 
they  could  'control  the  situation,  might  be  used  only 
on  their  own  apparatus.” 

Continuing  he  said: 

“Subsequently,  after  the  contract  had  been  executed, 
I  became  somewhat  worried  on  that  point  and  Jthought 
that  perhaps  I  had  gone  too  far  and  became  a  party  to 
an  arrangement  that  just  might  not  be  the  right  thing 
or  the  wise  thing,  and  I  served  notice  upon  them  that  I 
had  no  intention  of  invoking  any  rights  I  might  have 
under  that  clause;  that  there  should  be  complete  freedom 
of  movement  in  the  use  of  the  product  manufactured 
under  our  license,  played  on  any  sort  of  apparatus, 
regardless  by  whom  manufactured.” 

Mills  saicT  the  agreement  gave  him  the  right  under  a 
clause  to  negotiate  further  for  another  licensing  agree¬ 
ment.  so  he  forthwith  contacted  RCA  Photophone.  H° 
said  he  then  gave  notice  that  he  had  no  intention  of 
invoking  his  rights  under  the  ERPI  agreement. 

Then  came  the  “Big  Bertha”  from  attorney 
Hurd's  gun.  Cross  examined,  he  was  asked 
about  claims  he  had  made  against  Warner  Bros, 
for  showing  “Don  Juan”  in  New  York  with¬ 
out  first  obtaining  a  license.  He  was  reminded 
of  his  attendance  at  the  premier,  with  friends 
to  check  on  the  film.  He  couldn't  recall  the 
making  of  the  claim,  but  presumed  that  he  did 
as  a  matter  of  course,  contending  that  the  show¬ 
ing  was  illegal  without  the  license. 

Then  came  more  “barrages.”  Hurd  asked 
him  if  it  was  not  true  that  “his,  not  the  Ameri- 


Aarons  on  Picture-Switching 

George  P.  Aarons,  MPTO  secretary, 
is  calling  attention  of  all  members  to 
re-designation  of  pictures  as  practiced  by 
at  least  one  exchange. 

Aarons  says  that  there  is  nothing  in 
the  contract  which  gives  the  company 
the  right  to  redesignate  after  once  hav¬ 
ing  designated  and  thus  having  two 
guesses  instead  of  one. 

Company  mentioned  is  Fox. 


can  Society,  but  the  Music  Publishers  Protec¬ 
tive  Association  and  affiliated  associations”  had 
not  been  under  investigation  repeatedly  by  the 
Department  of  Justice. 

“There  are  no  organizations  affiliated  to 
MPPA,’  was  his  reply. 

"Perhaps  that  was  an  unhappy  word,"  replied 
Attorney  Hurd,  “and  I  will  confine  it  to  your 
association.  Is  that  not  true?” 

“What  Association?"  replied  Mills,  somewhat 
at  bay. 

“The  association  which  you  have  represented 
from  time  to  time,”  replied  the  counsel,  "and  I 
will  let  you  identify  the  association  if  you  will.” 

“What  is  it  that  you  want  me  to  tell?  ’  asked 
the  witness. 

Attorney  Hurd  repeated  that  he  wanted  him 
to  tell  about  the  Department  of  Justice  activities 
as  he  had  asked  in  his  original  question. 

Mills  was  obviously  somewhat  nettled  by  the 
turn  of  the  questioning,  and  indignantly  replied 
that  he  admitted  that  the  Department  of  Jus¬ 
tice,  the  Federal  Trade  Commission,  the  Post 
Office  Department,  various  business  men’s  asso¬ 
ciations  “and  all  sorts  of  group  inspired  by 
the  users  of  music  who  would  like  to  use  it 
and  not  pay  for  it  have  investigated  the  various 
music  organizations  that  I  have  been  connected 
with,  and  the  American  Society  of  Composers, 
Authors  and  Publishers  are  now  defendants”  in 
a  trial  waged  by  the  government  to  “come  up 
Monday?  But  we  are  not  guilty.” 

Hurd  said  he  hoped  Mills,  would  prove 
that  is  true,  and  thinking  it  probably  sound  like 
sarcasm,  reiterated  that  he  sincerely  meant  it. 

The  first  rebuttal  witness  was  Meyer  Leven- 
than,  general  manager,  Philip  G.  Scheck  The¬ 
atre  Corporation  operating  three  theatres  in 
Baltimore.  Scheck  said  they  used  Western 
Electric  equipment  first,  and  on  dropping  into 
the  Strand  at  Atlantic  City,  he  was  so  impressed 
with  DeForest  that  he  took  Western  out  of  the 
Lord  Balimore  and  installed  DeForest.  All  of 
them  have  DeForest  now,  he  said.  He  testi¬ 
fied  Western  Electric  sound  was  very  bad  and 
that  DeForest  was  an  improvement.  On  cross 
examination,  Attorney  Hurd  brought  out  that 
the  concern  had  meen  sued  by  ERPI  and  had 
settled  out  of  court.  Leventhal  was  unfamiliar 
with  details,  he  said,  but  he  contended  that  the 
litigation  was  not  because  of  payments  in  arrears 
but  because  of  protested  service  charges. 

Robert  F.  Naylor,  projectionist.  Strand.  Atlantic  Citv. 
said  he  had  operated  Photofilm,  RCA,  Western  Electric, 
and  DeForest  Phonofilm,  and  had  served  at  the  Ventnor, 
Ventnor,  N.  J..  and  the  Hollywood,  Atlantic  City,  and 
that  he  thought  DeForest  Phonofilm  was  a  “trifle  bet¬ 
ter.”  Attorney  Darby  used  him  to  brine;  out  the  serv¬ 
ice  point.  Naylor  said  Erpi  service  engineers  only 
checked  and  cleaned  the  exciting  lamps  and  optical 
system  once  a  week,  which  was  a  routine  job  with 

(Sec  page  33) 


♦  You  set  your  pictures  m  . . .  you  send  us 
your  booking  dates  .  .  .  and  the  rest  is  up 
to  us . . . 

♦  We've  been  perfecting  our  service  organi¬ 
zation  for  15  years . . .  building  it  up . . .  hiring 
the  best  brains  . . .  improving  and  changing 
until  today  red  tape  is  a  memory  . . .  alert  is 


the  word  . . .  700  employees  . . .  and  all  on 
their  toes . . . 

♦  Writers  and  artists  . . .  bookers  and  ship¬ 
pers  combine  to  give  you  trailers  that  put 
your  pictures  "over". . .  and  always  on  time . . . 

♦  Reason  enough  why  more  than  9,000  ex- 

hibitors  say  jums'ss  dp-,  is 


NATIONAL  SCREEN  SERVICE 


16 


Junl5'35 


THE  PHILADELPHIA  EXHIBITOR 


INDUSTRY  MIRROR 


A  concise  survey  of  peak  national  high¬ 
lights  .  .  .  written  with  a  new  slant  .  .  . 
Covering  all  industry  divisions. 


LEGISLA  TIVE 


Nude  Deal 

.  .  .  Therefore,  the  industry  wants  to 
make  no  deals  zvith  anyone.  A  trade  of  a 
tax  for  Sunday  moznes  is  not  the  sort  of 
thing  that  this  business  zvants  to  be  a 
party  to  .  .  . 

Theatremen,  this  week,  had  good  reason  to 
recall  this  February  15  bit  of  editorializing  by 
The  Exhibitor,  looked  at  Harrisburg,  ob¬ 
served  the  progress  indicated  by  the  open  Sun¬ 
day  measure,  heard  other  rumors  that  a  10% 
ticket  tax  might  be  slapped  on. 

No  Harrisburg  items  on  state  financing 
printed  in  local  dailies  included  any  admission 
tax  reviving,  but  Vine  Street  gossip  vines  re¬ 
ported,  re-reported  such  a  move.  That  the  Sun¬ 
day  movie  option  bill  would  have  a  good  chance 
to  eventually  be  voted  on  by  Pennsylvanians 
was  apparent.  The  question  in  moviemen’s 
minds,  however,  was  whether  the  legislators 
would  construe  this  as  a  satisfactory  bone  to 
be  tossed  to  the  industry  to  be  followed  by  an 
amusement  tax. 

No  one  was  willing  to  say,  at  press  time, 
whether  this  rumor  was  just  another  report  or 
more  factual  than  the  rest,  but  observers  held 
their  ears  close  to  the  ground,  looked  for  signs 
that  there  might  be  more  truth  than  idle  gossip 
to  such  talk. 


Strange  Bedfellows  ( Continued > 

No  one  can  accuse  the  Independent  Exhibi¬ 
tors  Protective  Association  of  not  sticking  to 
principles. 

Just  as  before  the  House,  during  the  recent 
blue  law  hearing,  secretary  Jeanette  Willensky 
assailed  the  local  option  Sunday  bill,  so  did 
she  appear,  with  reformer  groups,  at  the  June 
1 1  Senate  committee  hearing,  again  to  attack 
the  measure. 

This  time,  assailant  Willensky’s  charges  were 
even  stronger.  Using  a  blanket  attack,  she  in¬ 
ferred  that  all  local  option  proponents  had  had 
their  expenses  paid  by  Warner  Brothers,  had 
come  to  the  hearing  because  Warner  Brothers 
so  desired.  Specifically  mentioned  were  man¬ 
agers,  assistant  managers,  even  janitors. 

Her  accusations  did  not  wait  long  unan¬ 
swered.  Up  hopped  a  woman’s  club  leader,  a 
minister  who  denied  such  charges,  asserted  they 
were  there  at  their  own  expense. 

Slight  variation  in  the  IEPA  procedure  came 
when  IEPA  president  Morris  Wax  took  the 
floor,  declared  his  organization  opposed  to  the 
measure,  said  he  regretted  the  broad  statement 
regarding  Warner  Brothers  paying  for  the  trip 
made  by  Miss  Willensky  before. 

No  other  movie  folk  assailed  the  measure. 
Some,  Walter  Vincent,  George  P.  Aarons, 
Lewen  Pizor  favored  a  local  option  vote. 

As  IEPA’s  record  on  this  liberal  bill  is  being 
entered  into  local  film  history,  industry  folk 
wondered  why  pleasant,  friendly  Miss  Willen¬ 
sky  should  have  been  chosen  to  take  a  spot 
in  the  limelight  which  could  hardly  be  called 
favorable.  Why,  some  asked,  did  not  other 
IEPA  leaders  lead  an  attack  obviously  more 
suited  to  men  than  to  a  lone  woman? 


While  observers  looked  for  an  answer,  all 
agreed  that  if  Miss  Willensky  had  been  given 
a  job  to  do,  she  had  done  it  faithfully,  that 
any  displeasure  or  head  shaking  which  might 
follow  should  not  be  directed  against  her  but 
rather  against  those  IEPA  leaders  who  direct 
the  policy,  had  obviously  given  her  instructions 
what  to  say. 


IEPA  secretary  Mrs.  Cohen  and  daughter 

She  caused  a  stir  at  Harrisburg 

Trip’s  highlight  was  reached  on  the  to-Har- 
risburg  jaunt.  Coming  through  all  cars,  char¬ 
tered  by  Stanley- Warner  representatives,  S-W 
executive  Leonard  Schlesinger  spied  IEPA  man 
Harry  Perelman,  already  well  known  to  Stan- 
ley-Warner  through  his  double  feature  case 
against  them.  No  time  did  Schlesinger  lose. 
He  invited  IEPAman  Perelman  to  leave.  He 
stopped  the  train.  Pie  saw  the  unwanted  pass¬ 
enger  was  ushered  from  the  train  just  a  few 
blocks  past  30th  Street  Station. 


Conductor  Schesinger 

He  stopped  the  train 


Thus  assured  that  no  such  discordant  note 
would  interrupt  the  ride  to  Harrisburg  the  train 
moved  on. 

Observers,  who  were  much  amused  at  the 
going-on,  wondered  what,  for  example,  would 
have  happened  if  smiling  Charlie  Stiefel  had 
made  the  trip. 


Just  as  he  had  investigated  the  passenger 
list  going  up,  so  did  executive  Schlesinger  re¬ 
peat  his  chore  on  the  trip  back,  seeing  that  only 
those  he  okayed  were  included.  So  diligent  was 
the  survey  that  some  wondered  whether  he 
thought  any  IEPAmen  might  be  hiding  in  a 
car,  even  wondered  whether  he  was  looking  for 
IEPA  secretary  Miss  Willensky,  who!  had 
given  S-W  plenty  of  mention  (see  col.  2). 


CODE 


Code  to  Memory 

When,  this  week,  the  last  chair,  file,  desk  were 
removed  from  the  12  South  12th  Street  motion 
picture  industry  code  headquarters,  the  trade 
knew  that  the  pact  which  regulated  local  trade 
doings  for  more  than  a  year  had  officially  died. 
June  15,  local  board  secretary  Basil  Ziegler 
goes  off  the  NRA  payroll,  leaves  to  resume 
private  law  practice.  His  last  official  acts  were 
to  circulate  certain  release  dates,  indicate  that 
in  the  future  any  exhibitor  desiring  such  in¬ 
formation  would  have  to  contact  individual  ex¬ 
changes.  Observers  believe  that  because  the 
release  date  practice  was  included  with  1934- 
1935  buying,  exchanges  will  post  such  dates  in 
order  that  the  cancellation  privileges  be  con¬ 
tinued. 

No  more  will  overheated  board  members,  ex¬ 
hibitors  meet  in  cool,  air-conditioned  P.  S.  F.  S. 
Building.  No  more  will  exhibitors  write  to 
secretary  Ziegler  for  code  information.  Nipped 
in  the  bud  were  (1)  contemplated  vote  on 
premium  regulation,  (2)  proposed  territory 
rezoning. 

No  ceremonies  were  scheduled  as  the  code 
office’s  passing  was  to  be  recorded.  As  effi¬ 
ciently  as  he  entered  the  code  field,  so  did  ex- 
secretary  Ziegler  intend  to  leave  it,  retaining 
many  good  friendships  made  during  constant 
months  of  honest  service. 


Liquidation 

The  industry’s  Code  Authority  wasted  no  time 
in  liquidating  its  affairs.  Immediate,  economical 
procedure  was  authorized,  unanimously,  June 
3,  at  a  special  meeting,  the  first  time  the 
Code  Authority  members  had  agreed  unani¬ 
mously  on  anything  in  months. 

The  standing  finance  committee,  including 
Allied-man  Nate  Yamins,  Fox  Film  president 
Sidney  R.  Kent,  Warner  Brothers’  Harold 
Bareford,  will  have  charge.  Certified  public 
accountants  will  audit  the  bocks. 

All  local  records  from  31  offices  will  be 
transmitted  to  the  Code  Authority  to  a  central 
storage  place.  Leases  on  local  quarters  will 
be  terminated  as  early  as  possible.  All  secre¬ 
tarial  staffs  are  discontinued  as  of  June  15.  All 
legal  matters  before  the  boards,  Code  Author¬ 
ity,  were  referred  to  chairman  Austin  Keough, 
J.  Robert  Rubin,  Willard  S.  McKay,  Nate 
Yamins,  the  body  s  legal  committee. 

Present  at  the  last  official  Code  Authority 
session  were  chairman  J.  Robert  Rubin,  L.  E. 
Thompson,  Dan  Michalove,  Austin  C.  Keough, 
Sidney  Justin,  Harold  S.  Bareford,  Jack  Cohn, 
Edward  A.  Golden,  Charles  L.  O'Reilly,  Nathan 
Yamins,  Walter  Vincent,  Tyree  Dillard,  Jr., 
John  C.  Flinn. 


THE  PHILADELPHIA  EXHIBITOR 


Junl5'35 


17 


EXHIBITION 


Exhibitor  to  Court 

Especially  fortunate  have  been  subsequent  run 
independent  exhibitors  when  Stanley-Warner 
tiffed  with  major  companies,  refused  to  make 
early  season  deals. 

Because,  during  past  years,  Metro,  Paramount, 
Fox  could  not  get  together  with  Stanley-War¬ 
ner,  indes  found  themselves  getting  first  runs. 
Smart  independents,  wherever  possible,  tied  up 
such  projects  through  franchises. 

That  major  companies  rarely  prolong  any 
tiffs  with  a  big  circuit  is  accepted  trade  opin¬ 
ion.  When  Paramount,  Metro,  Fox  at  various 
times  patched  up  their  differences,  then  no  one 
was  surprised.  But  to  independents  who  had 
played  ball  with  exchanges,  who  had  come  to 
expect  the  breaks  they  had  gotten  to  be  perma¬ 
nent,  such  peace-pacts  proved  headaches.  Exhib¬ 
itors  once  again  'found  themselves  in  a  subse¬ 
quent  run  position,  following  circuit  houses. 

Many  a  heated  argument  followed  failure 
to  correct  any  such  troublesome  situations.  Last 
resort  in  any  such  question  is  the  court. 

The  trade  was  not  surprised,  then  to  find  that 
at  least  one  exhibitor  had  begun  court  action  to 
retain  his  Fox  product.  Rumors  involving  other 
theatremen  along  similar  lines  were  also  being 
circulated. 

As  observers  looked  over  the  picture,  last 
week,  especially  mourned  was  the  industry  code, 
which,  while  not  a  cure-all  for  problems,  might 
have  been  used  to  arbitrate  such  differences. 
That  through  the  law,  remedies  might  be  ob¬ 
tained  was  well  known,  but  because  courts 
move  slowly,  because  legal  entanglements  are 
many,  exhibitors  could  not  help  but  see  that 
any  relief  would  be  a  long  time  coming  unless 
pre-tilt  settlements  were  made. 


Up  to  $50,000 

When,  May  28,  President  Franklin  D.  Roose¬ 
velt  signed  an  amendment  to  the  National 
Housing  Act,  permitting  loans  on  practically 
every  type  structure  except  family  dwellings  up 
to  $50,000,  he  opened  the  way  for  moderniza¬ 
tion  on  a  bigger  scale  than  ever. 

That  theatres  can  avail  themselves  of  such 
loans  is  indicated.  Equipment  dealers  expect  a 
business  boost  when  the  wheels  begin  to  turn, 
houses  to  remodel. 


Auction  Night 

One  day  last  week  local  exhibitors  grew  in¬ 
terested  in  “auction  nights.”  Included  in  such 
an  added  attraction  was  the  auctioning  off  of  a 
$10  bill  to  the  highest  bidder.  Should  some¬ 
one,  for  example,  bid  $9.50,  the  bidder  received 
the  $10.  The  $9.50  then  was  bid  off  for,  per¬ 
haps,  $9.  This  system  was  to  be  followed  until 
the  sum  came  down  to  a  nickel,  dime  which 
could  be  tossed  to  anyone  in  the  audience. 

Advantages  seen  were  (1)  appeal  to  audi¬ 
ence’s  desire  to  buy  a  bargain,  (2)  saving  the 
cost  of  a  short  (the  whole  auction  would  take 
about  10  minutes),  (3)  added  patron  interest. 

Quite  jubilant  were  exhibitors  who  discussed 
the  matter  until  one  with  a  legal  mind  pointed 
out  he  knew  that  federal  laws  forbade  any  U.  S. 
currency  being  auctioned  off,  thereby  threw  a 
crimp  into  an  otherwise  enthusiastic  project. 


Neufeld  Departure 

When  the  infant  Independent  Exhibitors' 
Protective  Association  made  its  bow,  leaders 
looked  around  for  a  business  manager,  wisely 
selected  popular,  veteran  Oscar  Neufeld.  That 
the  IEPA’s  growth  may  largely  be  attributed  to 
Neufeld  popularity,  trade  knowledge  became 
evident. 


Ex-business  manager  Neufeld 

Nozv  the  Variety  Club's  steward 


Last  fortnight,  the  IEPA  had  good  reason 
to  be  sad.  Business  manager  Neufeld  had  re¬ 
signed  to  accept  a  new  post,  still  in  the  enter¬ 
tainment  field,  far  removed  from  exhibitor 
organization  activity.  To  Tent  No.  13,  Variety 
Club,  he  departed  to  become  its  steward. 

Variety  men  were  pleased  to  hear  the  news, 
thought  that  through  Neufeld’s  executive  abil¬ 
ity,  popularity,  Variety  would  be  aided,  club 
handling  bettered.  Meanwhile,  IEPA  looked 
about  for  a  new  business  manager,  thought  it 
would  be  hard  to  find  one  as  capable  as  former 
IEPAman  Neufeld. 

IEPA  executives,  when  questioned,  said  ex¬ 
business  manager  Neufeld  had  been  given  a 
three  months’  leave  of  absence,  would  probably 
be  succeeded  by  a  young  attorney. 


1 0,000  for  ERPI 

Western  Electric's  ERPI  had  good  reason, 
last  fortnight,  to  be  jubilant.  Into  Carthage, 
New  York's,  State  Theatre  had  gone  the 
10,000th  ERPI-Western  Electric  set,  nine  years 
after  the  first  ERPI  apparatus  had  been  heard 
when  Warners’  “Don  Juan”  was  unveiled  in 
New  York  City. 


MPTOA  Cureall 

From  many-bulletin-sending  MPTOA  presi¬ 
dent  Ed  Kuykendall,  this  week  the  trade  re¬ 
ceived  another  document,  touching  industry 
problems,  NRA  death,  Allied  convention,  etc. 

New  note  was  inclusion  of  a  suggested  rider 
to  contracts  to  be  used  by  Class  “A”  theatres 
to  “protect  the  so-called  deluxe  operations  in 
competitive  spots  and  to  prevent  the  cheapen¬ 
ing  and  demoralizing  of  the  business  in  such 
competitive  areas.” 

Readers  were  told  to  attach  the  rider  to  pic¬ 
ture  contracts  made  with  the  distributor.  Those 
who  read  had  good  reason  to  gasp  at  its  bold¬ 


ness,  wondered  what  the  effect  would  be  if 
the  MPTOA  suggestion  were  followed. 

It  says : 

Suggested  Rider  for  Use  on  Exhibition 
Contracts 

This  rider  attached  to  and  made  a  part  of 
this  application  for  a  contract  bearing  even 
date  herewith  shall  be  deemed  incorporated 
therein  when  approved  by  the  distributor. 

(1)  The  distributor  agrees  to  require  by 
contract  with  any  exhibitor  to  whom  a  license 
is  granted  to  exhibit  any  of  the  feature 
motion  pictures  specified  in  the  contract  to 
which  this  rider  is  attached  and  made  a  part 
thereof,  for  exhibition  at  any  theatre  sit¬ 
uated  within  the  territorial  limits  specified  in 
the  Schedule  in  connection  with  the  “run’’  and 
"clearance  period”  therein  provided  for,  that 
during  the  exhibition  thereat  of  any  of  said 
pictures  such  exhibitor  will 

(a)  charge  for  adult  admissions  to  said  the¬ 
atre  an  actual  admission  fee  of  not  less 
than  (*twenty-five)  cents  for  the  even¬ 
ing  performances  after  (*6.00  P.  M.), 
and/or  not  less  than  (*fifteen)  cents  for 
matinee  performances  prior  to  (*6.00 
P.  M.  ;  or 

(b)  will  not  lower  the  prices  publicly  an¬ 
nounced  or  advertised  for  admission 
thereto  by  giving  rebates  in  the  form  of 
premiums,  gifts,  prizes,  chances  on  any¬ 
thing  of  value,  or  by  means  of  reduced 
script  books,  coupons,  throw-away  tickets 
or  “two-for-one”  admissions  or  any  other 
thing  of  value  or  by  any  other  method  or 
device  of  a  similar  nature  which  directly 
or  indirectly  lowers  or  tends  to  lower 
such  publicly  announced  admission  prices ; 
and  will  not  conduct  or  operate  any 
lottery,  drawing,  gamble  or  any  other 
form  of  hazard  at  such  theatre;  or 

(c)  will  not  exhibit  any  of  the  said  motion 
pictures  together  with  another  feature 
length  motion  picture  for  the  same  ad¬ 
mission  charge.  (Any  motion  picture 
originally  made  and  released  in  more 
than  3,000  linear  feet  of  film  shall  be 
deemed  a  feature  motion  picture.) 

If  the  distributor  shall  exhibit  or  grant  to 
any  exhibitor  a  license  to  exhibit  any  of  said 
motion  pictures  for  exhibition  at  any  theatre 
situated  within  the  said  territorial  limits  in 
violation  of  the  provisions  hereof,  the  rental 
specified  in  the  Schedule  provided  to  be  paid 
by  the  exhibitor  to  the  distributor  for  each  of 
said  motion  pictures  so  exhibited  shall  be 
reduced  by  a  sum  equal  to  (*25%)  of  such 
rental  and,  if  paid  by  the  exhibitor,  the  dis¬ 
tributor  shall  repay  to  or  credit  the  account 
of  the  exhibitor  with  the  amount  of  such 
reduction. 

(2)  During  the  whole  of  the  licensed  exhibi¬ 
tion  period  of  each  of  said  motion  pictures, 
the  exhibitor  agrees  to  and  shall  charge  for 
admission  to  the  theatre  designated  not  less 
than  the  admission  prices  specified  in  said  con¬ 
tract  ;  and  agrees  to  refrain  from  doing  or 
permitting  any  of  the  acts  specified  in  the 
paragraphs  of  this  rider  designated  as  (b) 
and  (c). 

If,  during  any  such  period  of  exhibition, 
less  than  said  admission  prices  be  charged, 
or  if  the  exhibitor  shall  do  or  permit  any  of 
the  acts  specified  in  said  paragraphs  (b)  and 
(c),  the  provisions  of  this  rider  contained  in 
paragraph  (1)  thereof  shall  be  deemed  null 
and  void  and  of  no  effect  and  the  distributor 
shall  be  relieved  of  any  further  obligation 
to  comply  therewith  and  in  addition  the  distrib- 


18 


Junl5'35 


THE  PHILADELPHIA  EXHIBITOR 


utor  shall  have  the  right  to  waive  or  to  elim¬ 
inate  from  any  contract  made  with  any  other 
exhibitor  operating  a  theatre  situated  within 
the  said  territorial  limits  the  provisions  there¬ 
of  made  in  compliance  with  the  provisions 
of  said  paragraph  (1)  ;  but  the  rights  of  the 
distributor  under  all  other  provisions  of  said 
contract  shall  remain  unimpaired. 

. Exhibitor 

Approved : 

. Distributor. 

*  The  minimum  admission  for  evening  and 
matinee  performances ;  the  time  indicating 
when  such  performances  begin  and  end  re¬ 
spectively  ;  and  the  percentage  by  which  ren¬ 
tals  shall  be  reduced,  are  matters  for  indi¬ 
vidual  negotiation  with  each  separate  dis¬ 
tributor.  The  figures  here  used  are  by  way 
of  examples  only. 

An  addenda  indicated  that  the  restrictions 
would  apply  only  to  the  picture  or  pictures  speci¬ 
fied  in  the  contract  into  which  the  rider  is  in¬ 
corporated.  Other  distributors’  pictures,  other 
pictures  from  the  same  distributers  can  be  sold 
any  way  chosen.  According  to  the  explanation, 
theatres  were  not  restrained  from  twin  billing, 
giving  premiums,  charging  reasonable  admis¬ 
sions,  etc. 

Other  MPTOA  observations: 

Round  Table  Negotiations — “  .  .  .  Many 
ideas  and  suggestions  are  being  advanced  .  .  . 
MPTOA  has  always  led  the  parade  in  such 
movements  .  .  .  We  intend  to  continue  this  pol¬ 
icy.  In  the  future,  however,  all  exhibitor  or¬ 
ganizations  at  such  conferences  shall  be  repre¬ 
sented  by  actual  exhibitors.” 

Allied’s  CONventidn — "The  Allied  national 
convention  .  .  .  failed  to  live  up  to  its  advance 
publicity  as  a  hell-raising,  fighting  meeting  of 
100%  independents.  .  .  .  How  many  actual 
exhibitors  registered  remains  unknown,  but  you 
can  guess.” 

Another  Blunder — “In  Pennsylvania,  the 
legislature  is  giving  favorable  consideration  to 
a  bill  that  would  grant  local  option  and  home 
rule  in  each  city  on  the  question  of  motion  pic¬ 
ture  enterainment  after  2  P.  M.  on  Sundays. 
Naturally,  the  blue  law  reform  organizations 
.  .  .  bitterly  oppose  the  measure.  The  local 
Allied  organizations,  to  the  astonishment  of 
everyone,  aggressively  lined  up  with  them,  on 
the  grounds  that  Sunday  movies  might  benefit 
the  circuits  and  rival  exhibitors  operating  larger 
theatres.  Thus  is  revealed  in  all  its  glory  the 
character  of  the  Allied  organization  in  Penn¬ 
sylvania  and  their  willingness  to  work  for  the 
common  good.  ’ 

Allied  Blast 

From  Allied  States  Association,  last  week, 
came  the  first  post-convention  bulletin,  covering 
convention  highlights,  other  matters.  Some 
were : 

Nic  Jacet  NIRA — “  .  .  .  gone  but  not  for¬ 
gotten,  mourned  by  an  army  of  deputy  admin¬ 
istrators,  requiescat  in  pace.  The  decision  rob¬ 
bed  the  codes  of  their  status  as  laws,  stripped 
the  code  authorities  of  their  status  as  govern¬ 
mental  agencies,  left  nothing  of  the  old  setup 
which  anybody  could  conceivably  want.” 

A  Bit  of  Advice — ‘‘The  motion  picture  code 
.  .  .  is  .  .  .  dead !  Under  no  circumstances 
should  exhibitors  pay  assessments  to  the  Code 
Authority  for  the  period  subsequent  to  May  27. 
It  would  be  wise  to  withhold  all  payments  until 
further  notice.  It  is  the  earnest  hope  .  .  .  that 
no  exhibitor  will  reduce  the  wages  of  his  em¬ 
ployees  or  increase  working  hours  unless  com¬ 
pelled  to  do  so  in  order  to  continue  operations.’ 


Pettingill  Bill — “  ...  it  is  just  as  well  that 
the  measure  is  not  on  the  House  or  Senate 
calendar  during  these  hectic  days.  By  January 
the  atmosphere  will  have  cleared  and  we  are 
assured  of  a  hearing  then.” 

Politics  in  Pictures—”  .  .  .  Theatres  should 
engage  in  politics  only  as  a  defensive  measure. 
Leaders  should  scan  the  newsreels  and  advise 
their  members  of  purely  political  shots.” 

In  Prospect — “A  meeting  of  the  executive 
campaign  to  initiate  the  campaign  directed  by 
the  convention  will  be  held  in  New  York 
within  the  next  few  weeks.  ...  A  meeting  of 
regional  vice  presidents  will  follow.” 


Perelman  on  Pan 

No  question  is  more  vexing  to  Independent 
Exhibitor  Protective  Association  members  than 
that  concerning  premiums.  Because  the  organ¬ 
ization  contains  within  its  ranks  subsequent  runs 
who  think  premiums  are  necessary  to  their 
business,  because  IEPA  heads  have  definite 
ideas  about  scuch  subjects,  premium  regulation 
has  become  a  real  problem. 

The  trade  was  surprised,  last  week,  to  find 
IEPAman  Harry  Perelman  representing  him¬ 
self  as  heading  a  committee  seeking  to  co¬ 
operate  with  an  MPTO  committee  regarding 
complete  premium  ban,  eventually  heard  that 
the  MPTO  would  not  meet  with  IEPAmen  but 
would  discuss  such  a  ban  amongst  themselves. 
Meanwhile,  committee-leader  Perelman  ex¬ 
pressed  his  opinions  to  many,  indicated  that  he 
favored  premium-giving  abolition. 

That  IEPA  leaders  would  not  tolerate  such 
a  spectacle  was  a  foregone  conclusion.  At  the 
June  11  regular  meeting,  member  Perelman’s 
actions  were  discussed  on  the  floor,  backed  by 
at  least  one  prominent  IEPA  member,  scorned 
by  several.  Up  jumped  IEPA  leader  Columbus 
Stamper  who  asked  that  member  Perelman 
should  resign. 

Said  member  Perelman:  "I  will  not  resign.” 
This  did  not  deter  IEPA  members  from  dis¬ 
cussing  a  premium-regulation  system  which 
would  allow  premium-users  to  use  giveaways 
under  certain  specifications.  Prominent  in  the 
discussion  plan  were  many  jokers. 

Observers,  hearing  such  a  move,  wondered 
why  the  IEPAmen  worried  about  such  an  idea 
when  other  premium  users,  not  IEPA  members, 
could  not  be  regulated.  Meanwhile,  IEPA- 
thorn-in-the-side-Perelman  still  continued  his 
premium  ban  efforts,  indicated  that  he  would 
not  rest  until  something  tangible  was  accom¬ 
plished. 

Said  Perelman :  “I  firmly  believe  that  the 
reason  a  lot  of  pictures  are  coming  through 
poorly  is  because  of  the  effect  of  premium¬ 
using,  and  films  made  specifically  for  houses 
using  that  kind  of  policy.  ’ 

Tradesters,  heard,  this  week,  from  a  promi¬ 
nent  attorney  that  he  had  a  tentative  method 
outlined  whereby  through  exhibitor-producer- 
distributor  co-operation  a  plan  abolishing  pre¬ 
miums  completely  could  be  placed  in  effect  with 
no  fear  that  premium  dealers  could  bring  anti¬ 
trust  law  charges. 

Further  premium  news  was  to  the  effect  that 
IEPA’s  Clarence  Baxter,  chairman  of  a  pre¬ 
mium  committee,  had  resigned  his  post,  had  also 
resigned  as  member  of  the  board  of  governors. 


MPTOA  Pledge 

That  the  MPTOA  is  expected  to  stick  by  the 
best  NRA  principles  was  indicated  by  an  an¬ 
nouncement,  last  fortnight,  from  crusading 
president  Ed  Kuykendall. 


Said  the  national  chieftain : 

“Members  of  my  organization  have  always 
maintained  highest  wages  and  best  working 
conditions  among  theatre  operators.  I  have  dis¬ 
cussed  possible  results  of  the  NRA  code  col¬ 
lapse  with  several  of  our  officers  and  direc¬ 
tors,  who  concur  in  urgently  recommending  to 
all  members  of  Motion  Picture  Theatre  Own¬ 
ers  of  America  that  they  voluntarily  maintain 
in  their  theatres  the  minimum  wage  and  maxi¬ 
mum  hour  provisions  of  our  former  code  re¬ 
gardless  of  action  of  rival  exhibitors.  Union 
labor  scales  and  agreements  are  matters  of 
negotiation.  All  such  agreements  should  be 
respected  and  adhered  to  by  theatre  owners  as 
they  have  always  been. 

“We  propose  to  prevent  by  volunteer  effort 
any  increase  in  unemployment  or  decrease  in 
wages  in  the  exhibition  of  motion  pictures, 
pending  the  practical  solution  of  the  tremend¬ 
ous  problems  presented  by  the  NRA  decision. 
Pending  plans  to  restore  benefits  and  achieve 
reasonable  self-regulation  in  exhibition,  which 
cannot  be  accomplished  over  night  nor  on  snap 
judgment,  responsible  exhibitors  can  be  ex¬ 
pected  to  carry  on  responsibilities  to  their  loyal 
employees.” 


COURTS 


Contract  to  Highest  Body 

The  Supreme  Court,  it  appears,  will  soon 
decide  upon  the  standard  exhibition  contract’s 
validity. 

When  the  highest  body,  June  2,  consented  to 
review  the  decision  handed  down  by  the  Minne¬ 
sota  Supreme  Court  against  Fox  Film  Corpora¬ 
tion,  that  became  certain.  The  corporation  has 
sought  to  recover  from  Minnesota  exhibitor  A. 
B.  Muller,  $1837  on  two  contracts  made  in 
1929  for  motion  picture  rental.  Muller  refused 
to  accept  the  films  or  pay  transportation  costs, 
contending  the  contracts  resulted  from  a  con¬ 
spiracy  among  ten  large  producers  to  control 
the  business,  in  violation  of  the  Sherman  Anti- 
Trust  Laws. 

Fox  contends  that  Minnesota  courts  erred  in 
holding  that  one  clause’s  illegality  taints  the 
entire  contract.  That  there  have  been  other 
decisions  on  the  subject  in  various  courts  was 
presented  by  the  Fox  brief. 

What  the  Supreme  Court  will  say,  what  effect 
its  decision  will  have  on  film  company  con¬ 
tracts,  the  industry  waits  to  see. 


DISTRIBUTION 


“Time”  to  RKO 

Exhibitors  who  have  found  “The  March  of 
Time"  to  be  a  strong  program  number  will 
now  deal  with  RKO  Distributing  Corporation, 
not  First  Division. 

Beginning  with  the  fifth  number,  released  in 
July,  “The  March  of  Time”  will  be  sold  by 
RKO  salesmen,  distributed  worldwide  through 
RKO  channels.  In  making  public  this  an¬ 
nouncement,  “March  of  Time”  president  Roy 
F..  Larsen  emphasized  the  need  for  worldwide 
coverage,  also  pointed  out  RKO’s  pioneering  in 
color  fields.  High  compliment  to  First  Divi¬ 
sion  co-operation  was  given  by  president  Larsen 
for  aiding  “The  March  of  Time”  in  progressing 
to  its  present  high  place. 


THE  PHILADELPHIA  EXHIBITOR 


Junl5'35 


19 


" You  don't  say!” 


Republic  president  W.  Ray  Johnston,  the  man  behind  the  guns 

“ That  sounds  encouraging” 


JEF  Candid  Flioto 

and  furthermore,  Republic  is 
decidedly  optimistic” 


PRODUCTION 


1935-1936  Schedules 

Fox — Foxmen  convening  in  Chicago,  May 
30-June  1,  heard  1935-1936’s  announcement,  in¬ 
dicating  what  that  company  would  distribute. 
To  be  presented  were: 

54  features,  including  4  George  O’Brien  west¬ 
erns ;  110  short  subjects;  104  Fox  Movietone 
News  releases. 

Not  included  specifically,  but  to  be  announced 
later  were  20th  Century  releases,  new  Fox  fam¬ 
ily  members. 

Highlights  include  spectacular  pictures  such 
as  “Dante’s  Inferno,”  “Mysteries  of  Paris,’ 
“Under  Two  Flags,”  “Ramona,”  “Hawk  of  the 
Desert,”  “Way  Down  East,’  “The  Farmer 
Takes  a  Wife”;  12  pictures  with  songs,  music; 
original  material ;  news  personalities  such  as 
Nina  Martini,  Tutto  Rolf,  Tito  Guizar,  Madame 
Ernestine  Schumann-Heink ;  54  screen  names 
such  as  Will  Rogers,  Shirley  Temple,  Janet 
Gaynor,  Warner  Baxter,  Lew  Ayres,  Mona 
Barrie,  John  Boles,  James  Dunn,  Alice  Faye, 
Stepin  Fetchit,  Ketti  Gallian,  Rochelle  Hudson, 
Edward  Everett  Horton,  Edmund  Lowe,  War¬ 
ner  Oland,  Pat  Paterson,  Bill  Robinson,  Raul 
Roulien,  Claire  Trevor,  Jane  Withers,  others. 
Producers  include  Winfield  Sheehan,  Sol  Wurt- 
zel,  Jesse  L.  Lasky,  Robert  T.  Kane,  B.  G.  De- 
Sylva,  Edward  Butcher,  John  Stone. 

From  Fox-Educational  came  co-incidental 
announcement  that  52  two-reel  comedies,  58 
one-reel  subjects  will  make  up  that  1935-1936 


program.  All  two-reel  comedies,  three  one-reel 
series  will  be  Educational-made,  the  rest  from 
Movietone  News,  Inc.  Star  names  will  head¬ 
line  Educational  Comedies  as  in  1934-1935.  In¬ 
cluded  are  Joe  Cook,  Buster  Keaton,  Ernest 
Truex,  Buster  West,  Tom  Patricola,  Warren 
Hull,  Tom  Howards,  George  Shelton. 

Divided,  the  list  falls  into  12  Star  Personali¬ 
ties  12  Musical  Comedies,  8  Coronet  Comedies, 
8  Frolics  of  Youth,  6  Tuxedo  Comedies,  6 
Young  Romance,  26  Paul  Terry-Toons  headline 
the  one-reelers,  with  10  Song  and  Comedy  hits, 
10  Treasure  Chests,  as  well.  Movietone  pre¬ 
sents  6  Adventures  of  a  Newsreel  Cameraman, 
6  Along  the  Road  to  Romance. 

Universal — That  42  features,  27  two-reel 
subjects,  four  serials,  52  single-reels,  104  news 
issues  will  be  distributed  by  Universal  in  1935- 
1936,  the  annual  convention  heard,  June  6,  in 
Chicago. 

Roadshows  include  “The  Hunchback  of  Notre 
Dame,”  “The  Phantom  of  the  Opera.”  First 
picture  is  “Diamond  Jim.”  Annual  football 
vehicle  will  be  “While  the  Crowd  Cheers.” 

Carl  Laemmle,  Jr.,  will  make  six  productions, 
“Hangover  Murders,”  “Dracula’s  Daughter,” 
a  Margaret  Sullavan  picture,  others. 

Buck  Jones  will  be  in  six  westerns. 

Short  subjects  include  13  Mentone  two-reel- 
ers;  13  Universal  Comedies,  one  special  sub¬ 
ject,  “Camera  Thrills”;  four  serials,  “The 
Roarin’  West,”  “The  Adventures  of  Frank 
Merriwell,”  “The  New  Exploits  of  Tailspin 
Tommy,”  “Flash  Gordon.”  13  Oswald  cartoons, 
13  Studio  Novelties,  13  Stranger  Than  Fic¬ 
tions,  10  Going  Places  comprise  the  single-reel 
shorts  group. 


GB — That  GB  would  distribute  16  features 
in  this  country  during  the  1935-1936  season 
was  indicated  by  vice-president  Arthur  A.  Lee, 
general  sales  manager  George  W.  Weeks  at 
the  company’s  first  annual  convention  in  New 
York  City.  These  will  be  chosen  from  52 
produced  by  the  parent  British  company. 

Mascot — This  company  will  produce  four 
specials,  12  features,  8  feature  musical  west¬ 
erns,  four  12-episode  serials. 

Detailed,  the  lineup  is : 

Specials — “Tiger  Valley,”  “Pocohontas,” 
“The  Leathernecks  Have  Landed,”  “You’re  on 
the  Air.” 

Features — “A  Thousand  Dollars  a  Minlute,  ’ 
“Swift  Lightning,’  “Film  Star's  Holiday,”  “My 
Brother’s  Keeper,”  “Hitch  Hike  Lady,”  “Thirty 
Fathoms  Below,”  “One  Sweepstake  Rare,” 
“Blue  Ribbon  Holiday,”  “Alma  Mater  Prin¬ 
cess,  ’  “You’re  in  the  Navy  Now,”  “Thirteen 
Girls  in  Love,”  “The  Missing  Skull.” 

Musical  Westerns — Eight  with  Gene  Autry. 

Serials — Four  to  be  announced  later. 

Republic — Back  from  its  successful  Cincin¬ 
nati  convention,  Republicmen  announced  that 
Liberty’s  Budd  Rogers,  Majestic’s  Manny 
Gcldstein,  had  joined  Republic  in  executive 
capacities,  to  work  under  sales  chief  Eddie 
Golden. 

Commodore — Eight  mystery-action  dramas  to 
star  Lon  Chaney,  Jr.,  will  be  made.  William 
Steiner  heads  the  company.  Six  Jack  Perrin 
westerns,  two  already  completed,  will  also  be 
distributed  during  the  new  season. 


Republic  president  Johnston,  ad  chief  Finney 

‘‘The  trade  liked  the  show” 


Republic  salesmanager  Golden 

"...  and  I  tell  you,  sir” 


ocjr  isu'niuu,  r  nuiO 

Republic  ad  publicity  chief 
Finney 

.  .  .  why,  it’s  marvelous  ..." 


20 


Junl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Warners — 60  features  will  compose  the 
1935-1936  Warners  release  schedule,  the  con¬ 
vention  held  June  10-17  at  Los  Angeles  heard. 

Included  will  be  6  Cosmopolitan  Productions, 
two  to  star  Marion  Davies ;  “The  Green  Pas¬ 
tures,”  “Three  Men  on  a  Horse,”  “Page  Miss 
Glory,”  “The  Petrified  Forest,”  Anthony  Ad¬ 
verse,”  “Captain  Blood,”  “The  Green  Light,” 
“Dr.  Socrates,”  “The  Charge  of  the  600,”  “The 
Frisco  Kid,”  “San  Quentin,”  “Special  Agent,” 
“Let’s  Pretend,”  with  Rudy  Vallee;  “Ceiling 
Zero,”  “Lafitte  the  Pirate,”  “Legionnaire,”  “In¬ 
vitation  to  a  Murder,”  “Slim,”  “Thin  Air,” 
“The  Goose  and  the  Gander,”  “Snowed  Under,” 
“Radio  Jamboree  of  1935,”  6  westerns. 

That  10  important  Broadway  plays  have  been 
purchased  for  screen  reproduction,  that  Max 
Reinhart  (“Midsummer  Night’s  Dream”)  will 
again  produce  for  the  company  were  other 
highlights. 

Vitaphone — That  Vitaphone  will  deliver  130 
short  subjects,  the  same  as  in  the  past  two  sea¬ 
sons,  was  indicated  by  sales  executive  Norman 
H.  Moray  at  the  company’s  Los  Angeles  con¬ 
vention.  52  2-reelers,  78  1-reelers  will  be  made, 
including  32  “Broadway  Brevities'  ;  20  2-reel 
Vitaphone  comedies;  13  1-reel  “Our  Own 
United  States”;  13  1-reel  “Pepper  Pots”;  13 
1-reel  “Merrie  Melcdie”  song  cartoons  in  Tech¬ 
nicolor;  13  1-reel  “Looney  Tunes”  cartoons; 
13  1-reel  “Melody  Master”  band  numbers;  13 
1-reel  “Big  Time  Vaudeville  Units.” 


Warner  vice-presidents  Sears,  Smith,  Jr., 
and  friend 

With  S.  Charles  Einfeld,  promoted 

Promoted  to  vice-president’s  posts  were  east- 
ern-Canadian  sales  manager  A.  W.  Smith,  Jr., 
western-southern  sales  manager  Gradwell  Sears, 
advertising-publicity  head  S.  Charles  Einfeld, 
president  Harry  M.  Warner  announced. 


President  Lichtman 

United  Artists  found  its  president  this  week. 
Sales  manager  A1  Lichtman  was  definitely 
slated  to  get  the  post,  with  Maurice  Silverstone 
hopping  into  the  board  chairman  leadership  for 
the  British  organization.  All  UA  divisions  have 
agreed. 


Mascot  to  Republic 

What  started  as  a  rumor  became  a  fact  this 
week  when  Republic  president  W.  Ray  John¬ 
ston  announced  that  Nat  Levine  had  brought 
his  Mascot  Pictures  into  the  Republic  fold  as 
an  equal  partner,  would  be  a  director  of  Re¬ 
public  Pictures  Corporation,  also  Republic  Pro¬ 
ductions.  The  Levine  company  will  continue 
to  function  from  the  Levine  studios,  with  Trem 
Carr,  M.  H.  Hoffman  producing  on  Republic 
lots. 


Alliance  Debut 

No  time  did  British  International  Pictures, 
Ltd.,  subsidiary  Alliance  Films,  Ltd.,  waste  in 
showing  domestic  tradesters  its  outstanding  film 
productions.  From  June  3-June  7,  in  Chanin 
Auditorium,  atop  the  New  York  City  Chanin 
Building,  invited  moviemen  had  a  chance  to 
see  “Secret  Agent,”  “Mimi,”  “Scotland  Yard 
Mystery,”  “Dance  Band,”  “Give  Her  a  Ring,” 
“Red  Wagon,”  “Girls  Will  be  Boys,”  “Eliza¬ 
beth  of  England,”  “Old  Curiosity  Shop,”  “Radio 
Parade  of  1935,”  others. 


Paramount  Reborn 

Paramount's  thousands  of  stockholders,  thou¬ 
sands  of  accounts  knew  last  week  who  will  head 
the  company,  who  will  direct  policy,  who  will 
be  responsible  for  Paramount  progress. 

Electrical  Research  Products  Incorporated's 
president  John  E.  Otterson  was  elected  presi¬ 
dent  for  Paramount  Pictures,  Incorporated,  will 
take  over  the  new  post  June  17,  resign  all 
ERPI,  Bell  System  connections. 

Elected  with  him  were  chairman  of  the  board 
Adolph  Zukor ;  vice-president  George  J.  Schae¬ 
fer,  secretary  Austin  C.  Keough,  treasurer 
Walter  B.  Cokell. 

Elected  to  the  executive  committee  were 
chairman  H.  A.  Fortington,  John  D.  Hertz, 
Maurice  Newton,  Gerald  Brooks,  Duncan  G. 
Harris,  Stephen  Callaghan,  Percy  H.  John¬ 
ston,  Adolph  Zukor,  John  E.  Otterson.  Such 
interests  as  Royal  Liverpool  Group  of  Insur¬ 
ance  Companies,  Lehman  Brothers,  Hallgarten 
and  Company,  Brown  Wheelock,  Harris  and 
Company,  Inc.,  Chemical  National  Bank  are 
represented. 

All  the  above  were  elected  by  the  following 
new  directors  : 

One  year  term — Robert  K.  Cassatt,  William 
S.  Gray,  Jr.,  Charles  M.  Richardson,  George 
J.  Schaefer,  John  E.  Otterson. 


Paramount  board  head  Zukor 

Succeeded  by  president  Otterson 


Two  year  term — Gerald  Brooks,  Stephen  Cal¬ 
laghan,  Duncan  G.  Harris,  Henry  R.  Luce, 
Charles  C.  McCulloch,  John  D.  Hertz. 

Three  year  term — H.  A.  Fortington,  Percy 
H.  Johnston,  Maurice  Newton,  Floyd  B.  Od¬ 
ium,  Frank  A.  Vanderlip,  Adolph  Zukor. 

Interests  to  which  some  of  the  above  are 
attached  include  Cassatt  and  Company ;  Central 
Hanover  Bank  and  Trust  Company;  Paramount 
Pictures,  Inc. ;  Brown,  Wheelock,  Harris  and 


Company,  Inc.;  Time  Magazine;  First  National 
Bank  of  Chicago;  Texas  Oil  Company;  Leh¬ 
man  Brothers;  Royal  Liverpool  Group  of  In¬ 
surance  Companies  ;  Chemical  National  Bank  ; 
Hallgarten  and  Company ;  Atlas  Corporation. 

Registrar  for  the  new  first  preferred  stock 
is  the  Central  Hanover  Bank  and  Trust  Com¬ 
pany,  with  the  Bankers  Trust  Company  as 
transfer  agent.  Registrar  for  the  new  second 
preferred  stock  is  the  Lawyers  Country  Trust 
Company,  with  the  Manufacturers  Trust  Com¬ 
pany  as  transfer  agent.  Registrar  for  the 
common  stock  is  the  Chemical  Bank  and  Trust 
Company,  with  the  Commercial  National  Bank 
and  Trust  Company  as  transfer  agent. 


ERPI  president  Bloom 

To  succeed  John  E.  Otterson 


At  a  special  stockholders  meeting  June  3-4 
they  took  action  to  carry  into  effect  the  pro¬ 
visions  of  the  plan  of  reorganization  which 
had  been  approved  by  United  States  District 
Court  Judge  Coxe,  accepted  by  the  creditors, 
stockholders  in  the  reorganization  proceedings 
under  Section  77B,  Bankruptcy  Act,  pending 
since  June,  1934,  in  the  New  York  City  District 
Court. 

Stockholders  voted  to  change  the  present 
capital  stock  so  as  to  provide  for  this  author¬ 
ized  capital :  300,000  shares  new  first  preferred 
stock ;  650,000  shares  new  second  preferred 
stock ;  4,500,000  shares  common  stock ;  to  make 
available  stock  called  for  in  the  reorganiza¬ 
tion  plan.  Present  outstanding  common  stock, 
3,382,524  shares  with  $10  par  value,  was  re¬ 
duced  to  845,631  shares,  with  a  $1  par  value 
each. 

Stockholders  also  voted  to  provide  for  a 
board  of  directors  of  from  16  to  18  members, 
divided  into  three  classes  for  one,  two,  three 
year  terms  each,  until  the  annual  1938  election 
after  which  time  all  directors  are  to  be  one 
class,  elected  for  one  year. 

Stockholders  also  voted  to  change  the  cor¬ 
porate  name  from  Paramount  Publix  Corpora¬ 
tion  to  Paramount  Pictures,  Inc.,  adopted  by¬ 
laws,  and  proceeded  to  elect  directors. 

It  is  now  expected  that  the  reorganization 
proceedings  will  be  so  far  completed  that  prop¬ 
erties  which  have  been  handled  by  trustee 
Charles  D.  Hilles,  Eugene  W.  Leake,  can  be 
turned  over  to  the  corporation  administration 
under  its  new  board,  officers,  June  17. 

Thus,  Paramount’s  Adolph  Zukor,  president 
since  1912,  left  his  post  to  be  board  chairman, 
was  succeeded  by  a  man  whose  history  has  been 
as  impressive  as  it  has  been  forceful.  A  U.  S. 
Naval  Academy,  M.  I.  T.  graduate,  John  E. 
Otterson  served  in  the  navy  from  1900-1915, 
retired  as  a  naval  instructor  with  a  lieuten¬ 
ant’s  rank,  joined  Winchester  Repeating  Arms 
Company,  joined,  in  1924,  International  West¬ 
ern  Electric  Company.  ERPI  got  him  as  its 
president  in  1928. 


THE  PHILADELPHIA  EXHIBITOR 


Junl5'35 


21 


Yet  with  all  the  above,  with  the  official  an¬ 
nouncement  less  than  a  week  old,  report  car¬ 
riers  brought  forth  a  rumor  that  board  chair¬ 
man  Zukor  had  been  offered  the  United  Artists 
presidency. 

To  succeed  former  ERPI  president  Otterson, 
the  company  selected  Edgar  S.  Bloom,  a  long 
time  A.  T.  and  T.  employee-executive. 

Bloom  thus  resumes  the  position  which  he 
held  from  Electrical  Research  Products,  Inc., 
organization  until  Otterson’s  1928  election. 
Bloom  has  been  a  director  since  its  organiza¬ 
tion.  In  addition  to  his  new  duties  as  presi¬ 
dent  he  will  continue  to  serve  in  the  same  capac¬ 
ity  for  Western  Electric. 

Following  his  graduation  from  the  University 
of  Pennsylvania  as  a  B.S.  and  M.E.,  Bloom 
entered  the  telephone  industry  in  1896  with  the 
New  York  Telephone  Company  engineering 
staff.  Since  that  time  he  has.  held  executive 
positions  with  various  Bell  System  operating 
companies  on  the  Pacific  Coast,  middle  west, 
served  as  American  Telephone  and  Telegraph 
Company  vice-president  from  1922  to  1926  then 
became  president  and  a  Western  Electric 
director. 

Film  men  looked  at  the  impressive  board  list, 
directors,  officers,  last  fortnight,  hoped  that  the 
reign  would  continue  to  be  responsible  for 
Paramount’s  hits,  could  not  help  offering  an 
opinion  that  as  far  as  financial  leadership  was 
concerned  the  new  Paramount  leaders  were 
decidedly  impressive. 


Russian  Value  Change 

When  Soviet  motion  picture  industry  head 
Boris  Shumiatsky  recently  told  New  York 
City’s  Motion  Picture  Club  that  the  Soviet  had 
decided  to  veer  away  from  propaganda  pic¬ 
tures,  planned  to  stress  cultural,  esthetic,  enter¬ 
tainment  values  in  the  future,  American  exhibi¬ 
tors  were  interested. 

Reason  that  most  theatremen  fail  to  play 
Russian  film  is  that  such  pictures  have  been 
heavy  in  propaganda,  defeating  entertainment 
values  which  might  interest  patrons.  With  such 
propaganda  deleted  or  handled  in  not  such  a 
blatant  form,  American  houses  might  find  more 
interest  in  Russian  pictures. 

Soviet  head  Shumiatsky  will  travel  to  Holly¬ 
wood,  will  watch  the  moviemakers  make 
movies  for  several  weeks,  will  then  go  back  to 
Russia  to  handle  a  Russian  film  plan  which 
called  for  900  features  by  1937. 


Color  Confidence 

No  picture  in  years  has  had  such  a  strong 
preview  publicity  hand  behind  it  as  RKO's 


JEP  Candid  Photo 

Director  Rouben  Mamoulien 

Good  sense,  good  taste,  discretion 


Technicolor  “Becky  Sharp.”  Because  it  is  a 
pioneer,  because  an  immense  sum  is  invested, 
interviews,  luncheons  have  been  numerous. 

Last  fortnight’s  Technicolor  boost  came  from 
“Becky  Sharp”  director  Rouben  Mamoulien. 
Interviewed,  he  said  good  sense,  good  taste, 
discretion  are  among  a  Hollywood  director’s  re¬ 
quirements  which  are  needed  to  create  a  natural 
color  picture.  Color  films  will  inevitably  sup¬ 
plant  the  black  and  white  pictures,  he  believes. 
This,  in  turn,  will  awaken  a  new  color  appre¬ 
ciation  in  the  general  theatre  going  mass. 

Meanwhile,  the  trade  waited  for  “Becky 
Sharp,”  hoped  that  if  it  will  start  a  new  cycle, 
such  a  cycle  might  be  profitable. 


Financial  Reports 

RKO — Net  loss  for  1934  for  $310,806,  com¬ 
pared  to  $4,384,064  in  1933  was  indicated  by 
RKO,  a  vast  improvement.  RKO  Radio  Pic¬ 
tures  showed  $570,000  profit  in  1934  against 
$663,000  in  1933.  RKO  Pathe  Pictures,  Inc., 
lost  $270,000  in  1934,  $627,000  in  1933. 

Warner  Brothers  Pictures,  Inc. — $133,515 
net  loss  for  26  weeks  ended  February  23  has 
been  reported.  This  contrasts  with  $38,855  net 
profit  for  the  26  weeks  ended  February  24,  1934. 
Current  assets  February  23  included  $4,182,604 
cash,  amounted  to  $18,848,334.  Current  liabili¬ 
ties  reached  $12,404,441  other  than  mortgages, 
funded  debt  maturing  in  one  year. 


has  nothing  on 
the  shock  of 


'  ■;  r  * 


uncomfortable  seats 


Why  shock  your  patrons  with 
hard,  lumpy,  uncomfortable  chairs? 

Ask  Us,  “How  can  I  reseat  and 
pay  for  new  chairs  conveniently?” 

AMERICAN  SEATING  COMPANY 

Makers  of  Dependable  Seating  for 
Theatres  and  Auditoriums 


General  Offices:  Grand  Rapids,  Michigan 
BRANCHES  IN  ALL  PRINCIPAL  CITIES 

COMFORT  —  The  Greatest  Star  Of  Them  All ! 


WE  DO  OUR  PART 


22 


Junl5’35 


THE  PHILADELPHIA  EXHIBITOR 


Heard  In 

1NE  STREET 

Harris  Again 
Crashes  Space 


Edgar  Moss,  A1  Davis,  Sam  Gross,  W.  G. 
Humphries,  Ben  Tolmas,  F.  J.  Kelly,  A1 
Truell  went  to  the  Fox  Chicago  conven¬ 
tion,  came  back  all  enthused  about  "Gin¬ 
ger,”  "Farmer  Takes  a  Wife,  Dante’s 
Inferno.” 

Universal’s  growling  menace  has  gone. 

M  iss  Marion  Mellon,  U  telephone  operator, 
went  on  vacation. 

Sam  Berns  is  now  in  the  men's  clothing  busi¬ 
ness  with  Marty  Balaban. 

Joe  Engel  came  back  from  the  Universal  Chi¬ 
cago  convention  with  plenty  of  pep,  etc. 

Ethel  Rothstein,  Universal,  was  taken  seri¬ 
ously  ill,  operated  on  for  appendicitis,  is 
getting  better - all  happening  on  her  vaca¬ 

tion. 

Jack  Harris,  Bennie’s  little  boy,  is  now  cari¬ 
caturing  the  CHS  profs. 

Ben  Harris,  Masterpiece,  gets  a  tan  sitting 
out  on  the  sun  porch,  doesn’t  have  to  go 
to  the  shore,  despite  all  reports. 

Lou  Blaustein,  National  Screen  Service  repre¬ 
sentative,  is  feeling  improved.  He  gives 
much  credit  to  Dr.  Martin  E.  Rehfuss,  who 
helped  pull  him  through. 

Earle  Sweigert  urges  exhibitors  to  get  behind 
Paramount’s  "The  Scoundrel.” 

The  marriage  bug  has  hit  Warners.  Albert 
Jackson,  cashier,  and  Mary  Montgomery 
will  be  married  June  19,  w  hile  Eddie  Car¬ 
lin  will  marry  Marguerite  Shields,  June  26. 

Clifford  Byron  Ross,  son  of  Harry  Ross,  Ross- 
Federal  head,  was  married,  June  8,  to 
Mary  Virginia  Stevens,  New  Rochelle,  N. 
Y.  The  groom  was  given  a  bachelor  party 
at  which  J.  A.  Kraker  attended. 

Charlie  Zagrans,  the  RKOman,  was  all  en¬ 
thused  because  bis  daughter  was  con¬ 
firmed  with  high  honors.  He  says  this 
was  almost  as  big  an  event  as  "Becky 
Sharp." 

Bill  Madison,  Quality  Premium  representa¬ 
tive,  enthuses  over  the  beauties  of  the 
Wissahickon. 

Philadelphia  and  Washington  bookers  and 

Paramount  salesmen  will  attend  a  district 
meeting  June  19-20  at  the  Ritz  Carlton 
Hotel,  here.  District  manager  P.  A.  Bloch 
and  branch  manager  Earle  Sweigert  will 
head  the  group. 

Ted  Aber  joined  the  100%  club  and  made 
the  trip  to  New  York  with  Messrs.  Bloch 
and  Sweigert  to  attend  the  Paramount  con¬ 
vention.  He  was  one  of  the  few  salesmen 
to  become  eligible  that  way  to  attend  the 
convention. 

First  Dates  on  'The  New  Adventure  of  Tar- 
zan  are  June  2  7  in  Scranton,  Lebanon, 
Reading,  with  the  serial  breaking  June  29. 
The  local  S-W  d  eal  will  be  set  soon,  it  is 
said  at  Preferred. 

Bill  Mansell,  Charlie  Beilan,  Johnny  Bachman, 
J.  R.  Mahan,  Bill  Quinlivan  attended  the 
Warner  convention,  which  began  June  I  0. 

Burke  Wolpin,  the  new  Fox  cashier,  is  mar¬ 
ried,  is  the  proud  father  of  two  children. 

Etta  Segall  reports  that  her  daughter  was  five 
years  old  June  4,  had  a  party.  The  FD 
booker  is  feeling  a  bit  better  these  days. 

Bill  Hunt  has  the  Wildwood  Million  Dollar 
Pier. 

Ben  Kassoy,  Quality  Premium,  is  becoming 
quite  a  matchmaker.  He  works  out  of  the 
Vine  Street  restaurants. 

Bill  Heenan  reports  that  Peerless’  Howard 
Hughes  pictures  are  scoring  well  upsfate. 
Spots  which  have-  played  them  have  been 


doing  a  whale  of  a  busines  with  “Hell's 
Angels,”  etc.  Rogue  of  the  Rio  Grande, 
with  Myrna  Loy,  is  available  for  booking 
as  well.  Bill  just  opened  the  Washington 
Peerless  office. 

Murray  Beier,  Preferred,  has  been  kept  busy 
hopping  to  New  York.  The  new  Vine 
Street  offices  are  the  last  word  in  class  and 
the  imposing  front  makes  a  world  of  differ¬ 
ence.  Murray  is  releasing  ‘The  New  Ad¬ 
ventures  of  Tarzan,”  "Kentucky  Blue 
Streak”  and  others  shortly.  His  “Fish  from 
Hell"  is  beginning  to  work  in  the  S-W 
subsequents. 

“The  Phantom  Fiend,”  "Wagon  Trails,” 
“Mutiny  Ahead,”  ’The  Perfect  Clue," 
“Now  or  Never”  are  all  new  releases  at 
Masterpiece.  ’Secrets  of  Chinatown  is 
still  setting  a  record  for  itself  as  far  as 
dates  are  concerned.  During  July  and 
August,  Masterpiece  will  have  some  strong 
pictures,  the  exchange  planning  to  shoot 
the  works  during  the  hot  weather  so  that 
exhibs  will  benefit. 

First  Division  was  getting  set  for  the  June  1  7 
drawing  in  connection  with  the  date  drive. 
Manager  Sam  Rosen  was  also  waiting  for  a 
print  of  "Java  Head,”  the  first  picture  on 
the  1935-1936  program.  "Rainbow’s 
End,”  with  Hoot  Gibson,  is  also  avai  lable 
for  booking  as  well  as  "The  Hoosier 
Schoolmaster,"  "The  Healer,”  "The  Desert 
Trail,”  “Paradise  Canyon”  and  others.  It 
looks  like  a  busy  summer. 

Gold  Medal,  with  “Mary’s  Little  Lamb”  and 
"Old  Mother  Hubbard,”  the  latest  Corni- 
Color  cartoons  in,  "One  Frightened  Night,” 
"The  Miracle  Rider,"  “Behind  the  Green 
Lights"  and  "Headline  Woman,  from 
Mascot,  has  plenty  of  new  product  for  dat¬ 
ing.  The  exchange  is  also  looking  forward 
to  "Ladies  Crave  Excitement,”  from  Mas¬ 
cot.  Manager  Harry  LaVine  says  that 
each  one  of  the  Mascots  stands  on  its  own 
and  that  exhibs  come  in  praising  the  qual¬ 
ity  of  the  Nat  Levine  product. 

Manager  Frank  MacNamee,  Charlie  Zagrans 

and  other  RKOites  were  preparing  to  go 
to  the  Chicago  RKO  convention  next  week. 

Manager  Harry  Weiner,  Columbia,  still 
wasn’t  set  on  his  convention  plans.  Wait¬ 
ing  as  well  was  United  Artists  manager, 

Harry  Bodkin. 

A1  Blofson,  National  Penn  Printing,  is  be¬ 
ginning  the  trek  to  Arden,  Delaware,  for 
the  summer.  He  still  insists  it  is  not  a  free 
love  colony. 

Dave  Barrist  is  all  set  to  go  on  the  42-day 
trip  to  the  North  Cape  and  other  Euro¬ 
pean  lands.  He  travels  alone. 

Johnny  Bachman  is  a  member  of  the  Warners 
100%  club.  The  announcement  was  made 
at  the  coast  convention. 


Joe  Rossheim  appeared  on  the  street  with  a 
sport  brown  coat,  white  linen  trousers. 
He  still  retains  the  radio  prize  he  won 
out  with  from  First  Division.  This  was  to 
be  one  of  the  prizes  given  away  by  the 
exchange  next  week,  but  despite  plead¬ 
ings,  Joe  hasn’t  relented.  Joe  claims  he’s 
entitled  to  a  prize  and  reserved  the  right 
to  select  even  before  the  contest.  Maybe 
his  conscience  will  hurt  and  he  will  give  it 
back  before  the  I  7th. 

Mike  Lehrman  and  Helen  Rosen  made  it  Mr. 
and  Mrs.  June  9.  Bridegroom  is  in  charge 
of  the  S-W  poster  department  while  the 
bride  is  a  cashier  in  a  Camden  theatre. 
Most  Vine  Street  exchanges  are  giving  out 
souvenirs,  datebooks,  etc.,  announcing  the 
new  season’s  beginning. 

Mr.  and  Mrs.  Charles  H.  Goodwin  announces 
the  marriage  of  their  daughter  Violet  June 
to  Walter  B.  Dunkle  at  Old  Trappe  Luth¬ 
eran  Church,  Old  Trappe,  June  21,  at  5 
P.  M.  The  couple  will  live  at  1810  Pine 
Street,  Philadelphia,  following  return  from 
the  honeymoon. 

Harry  LaVine  has  a  new  problem.  It  seems 
he  is  an  Ohio  State  graduate  and  one  son 
wants  to  go  to  Temple  or  Penn.  Harry  is 
torn  between  his  love  for  his  Alma  Mater 
and  his  son’s  desire.  Harry  incidentally, 
is  a  better  film  seller  than  a  chance  ticket 
seller.  At  a  recent  lawn  fete  he  had  so 
little  luck  that  he  bought  most  of  the 
tickets  himself  just  to  keep  the  record 
100%.  But  he’s  okay  at  selling  pictures, 
so  it’s  all  right. 

Jack  Harris,  Ben’s  son,  caricatured  on  the 
jaunt  to  Harrisburg.  Leonard  Schlesinger 
was  a  victim. 

Now  that  the  warmer  weather  has  set  in, 
many  of  the  Vine  Street  lassies  are  golf 
conscious. 

J.  Howard  Smith,  Jr.,  Fox,  recently  cele¬ 
brated  his  second  birthday. 

Freda  Lieberman  is  now  with  Columbia. 

Jack  Segall  was  a  recent  visitor  on  the  street. 
Dick  Brown,  Universal,  will  motor  to  Louis¬ 
ville,  Ky.,  this  summer. 

Girls  at  F.  D.  entertained  Lillian  Gimbel  and 
Claire  Fineman  on  their  birthdays. 

Hilda  Harris,  Universalite,  now  Mrs.  Wald- 
man,  motored  south  on  her  vacation  with 
her  husband. 

Who  is  Clara  Kraftsow’s  new  heart  beat? 

Aarons  Speaks 

George  P.  Aarons,  MPTO  secretary  and 
counsel,  addressed  the  Phoenixville  Rotary 
Club,  June  3,  at  Valley  Forge.  He  spoke  on 
the  meaning  of  the  motion  picture  theatre  to 
the  community. 

The  talk  was  well  received  by  the  assembled 
members. 


HOORAY  FOR  LOVE.  Ann  Sothern  and  Gene  Raymond  are  the  principal  players  in 
the  Radio  show. 


Look  at  this 
line-up  of 

SUMMER 

PRODUCT: 


"THE  PERFECT  CLUE" 

With  DAVID  MANNERS,  DOROTHY  LIBAIRE,  SKEETS  GALLAGHER 

A  thrilling  mystery  melodrama,  packed  with  action,  suspense 
and  everything  that  it  takes  to  keep  audiences  satisfied. 


"MUTINY  AHEAD" 

With  NEIL  HAMILTON,  KATHLEEN  BURKE 

A  mighty  melodrama  with  undersea  shots  that  will  prove  a  box 
office  treasure.  Filled  with  hair-raising  thrills  for  every  audience. 


"THE  PHANTOM  FIEND" 

Everyone  knows  how  the  horror  picture  cycle  is  cleaning  up. 
Here  is  a  picture  that  will  top  the  best  of  ’em.  Exploitation 
angles  galore  and  punches  thruout. 


HARRY  CAREY  in  "WAGON  TRAILS" 

Western  with  the  sweep  and  grandness  of  “The  Covered  Wagon’’ 


DICK  TALMADGE  in 

"  THE  FIGHTING  PILOT  "  "  NOW  OR  NEVER  " 


"SECRETS  OF  CHINATOWN" 

An  Exploitation  Special  direct  from  its  big  run  over  the  whole 
Warner  Circuit. 


*HIT  MEN  TO  YOU! 


Masterpiece  Film  Attractions,  Inc. 

1329  Vine  Street,  Philadelphia  L.  KORSON,  Prop. 


Junl5'35  pg.  24 


Republic  Pictu 


i  I 


•  .  t 


n  i  /  i  a 


/ 


r  o 


1  9  3  5 


8  Republic  Showmanship 

Group 


SAILORS  FORGET 

by  Roland  Pertwee 

GENTLEMAN  FROM  LOUISIANA 

by  Tristram  Tupper 

FRISCO  WATERFRONT 

by  Norman  Houston 

THE  BIG  SHOW 

by  George  McCall 

THE  DEERSLAYER 

by  James  Fenimore  Cooper 

MANHUNTERS 

by  Norman  Hall 

LAUGHING  IRISH  EYES 

with  Guy  Robertson 

FAIR  GROUNDS 

by  Harry  Hoyt 


8 


Greater  Western  Series 

with 

JOHN  WAY  N  E 


S  Republic  I 


W 


i  n 


MICHAEL  O'HJ 

by  Gene  Stra 


TWO  BLACK  S 

by  Warwick  Ik 


CAPPY  RICKS  :i 

by  Peter  B.  Hr 


MY  OLD  KENTII 

from  the  fam< 


METROPOLITA 

MERRY-GO 

New  York  bi 


4  BIG  S 


OF  12  EPIS<t 
including  the 


ROBlNSOt 

by  Dani 


es  Corporation 


Junl5'35  pg.  25 


* 


r  a  m  = 


e  a  s  o  n 


19  3  6 


. 

i  e  r  s 

.LORAN 

vn-Porter 

EEP 

epmg 

ETURNS 

ne 

:ky  home 

s  song 


tOUND 

a dcasting  musical 


I  I 


ERIALS 

DES  EACH 
ctmous  novel 

CRUSOE 

Defoe 


8  Republic  Entertainment 

Group 

•  FORCED  LANDING 

by  It  in .  Boehnel  &  Morris  Helprin 

•  DANCING  FEET 

by  Robert  Eden 

•  LEAVENWORTH  CASE 

by  Anne  Katherine  Green 

•  HARBOR  LIGHTS 

by  Dorothy  Reid 

•  AN  OLD  FASHIONED  GIRL 

by  Louisa  M.  Alcott 

•  HOUSE  OF  SEVEN  GABLES 

by  Nathaniel  Hawthorne 

•  SPANISH  CAPE  MYSTERY 

by  Ellery  Queen 

•  THE  RETURN  OF 

JIMMY  VALENTINE 

by  Paul  Armstrong,  Jr. 


FAST  ACTION 


Uf  I1  Cl  T  I1  D  II  C 

wi  Ii  il  A  Jy  II  If  o 


. 


26 


Junl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Ross  Checker  Wins 


Exhibitors  will  be  interested  in  the 
following: 

An  action  for  assault  and  battery 
brought  by  Charles  Elbreder,  Ross  Fed¬ 
eral  checker,  against  John  Mounds, 
manager,  Park  Theatre,  Valley  Park, 
Missouri,  came  up  for  hearing  in  Judge 
Sentenne’s  Court,  Kirkwood,  Missouri. 
Defendant,  John  Mounds,  was  found 
guilty,  fined,  and  assessed  all  costs  of 
the  prosecution. 

In  the  above  case,  Mounds,  exhibitor, 
objected  to  being  checked,  despite  the 
fact  that  Elbreder,  Ross  Federal  repre¬ 
sentative,  carried  credentials  from 
Metro,  authorizing  him  to  represent 
their  interests  at  the  exhibition  of  its 
picture,  “Forsaking  All  Others,”  at  the 
Park  Theatre,  April  22,  according  to 
contractual  agreement. 


First  Division  Set  on 
1935-1936  Distribution 

“Java  Head’*  First  to  be  Handled 
by  Company 

First  Division  is  practically  set  on  its 
1935-1936  distribution. 

Following  a  series  of  conferences  the  past 
few  weeks  the  company  is  deciding  on  1935- 
1936  policy. 

Its  first  picture,  one  of  the  biggest  in  its 
history,  will  be  “Java  Head,”  from  the  sensa¬ 
tional  prize  winning  Joseph  Hergesheimer 
novel,  with  a  hit  cast.  Elizabeth  Allen  (court¬ 
esy  MGM),  John  Loder  and  Anna  Mae  Wong 
are  the  leads,  with  J.  Walter  Ruben  (courtesy 
MGM)  directing.  The  latter  just  completed 
“Public  Hero  No.  1.” 

The  picture  has  been  hailed  by  those  who 
have  previewed  it  and  that  it  will  be  a  startling 
No.  1  show  for  the  FD  season  is  certain.  The 
fame  of  the  novel,  excellence  of  production  and 
cast  strength  should  give  exhibitors  plenty  with 
which  to  work. 

First  Division  will  concentrate  on  quality,  not 
quantity  during  the  new  season,  it  is  expected. 
President  Harry  H.  Thomas  will  have  addi¬ 
tional  details  later. 

Meanwhile,  the  second  Hoot  Gibson,  “Rain¬ 
bow’s  End,”  is  being  distributed,  with  the  show 
likely  to  exceed  the  success  of  the  first. 

First  Division  accounts  and  the  trade  in  gen¬ 
eral  will  be  pleased  to  hear  that  the  company 
has  straightened  out  its  affairs  and  is  set  to  go, 
in  all  spots,  during  the  new  season. 


Austrian  Moved  Up 

Ralph  B.  Austrian,  has  been  appointed  special 
representative  for  RCA  Photophone,  with 
headquarters  at  the  company’s  New  York 
City  studios,  according  to  an  announcement  by 
Edwin  M.  Hartley,  RCA  Photophone  Manager, 
RCA  Manufacturing  Company.  In  his  new 
capacity,  Austrian  will  maintain  close  contact 
with  motion  picture  producers  and  theatre  cir¬ 
cuit  operators  in  the  East  in  connection  with 
the  marketing  of  the  RCA  High  Fidelity 
systems  of  sound  recording  and  reproduction. 


MUTINY  AHEAD. 
Neil  Hamilton  and 
Kathleen  Burke  head 
a  good  cast  in  the 
action  picture.  Mas¬ 
terpiece  distributes. 


AROUND  THE  TOWN 

WITH 

LOU  SCHWERIN 


Charles  Logan,  manager,  Sedgwick,  is  the 
captain  of  the  Colonial  Theatre  baseball 
team. 

Jay  King,  Yorktown,  will  receive  the  S-W 
"drive  prize,”  a  beautiful  wrist  watch. 

Mr.  and  Mrs.  Morris  Phillips,  Upsal  Theatre, 
recently  returned  from  a  belated  honey¬ 
moon. 

Mort  Almus,  assistant.  Colonial,  looks  like 
another  Jimmy  Foxx. 

Pat  Gregg  is  "lovely  to  look  at”  cashier  at 
the  Palace. 

Dave  Seaman,  Ogontz,  is  “prettying  up"  for 
the  summer  biz. 

Artie  Cohn,  Lindley,  has  had  many  of  his 
clever  program  ideas  carried  out  in  fine 
style  by  National  Penn  Printing  Co.  Artie 
just  inaugurated  a  Saturday  matinee  im¬ 
promptu  act  by  the  children  in  the  audi¬ 
ence.  He  sings  a  specialty. 

George  Flicker,  assistant,  Sedgwick,  cele¬ 
brates  his  birthday  on  the  29th.  George 
will  take  Jay  King’s  place  at  the  Yorktown 
when  he  goes  on  his  vacation. 

Phil  Mannes,  Grange,  was  approached  by  a 
patron  the  other  night,  who  had  come 
from  Wilmington,  Del.,  just  to  see  Shirley 
Temple  in  "Now  and  Forever.” 

Bill  Matteson,  new  manager,  Trans-Lux,  is  a 
very  likeable  fellow. 

Harold  Grason,  new  assistant,  Earle,  has 
worked  plenty  hard. 

Earle  Bailey’s  son  recently  celebrated  his  first 


birthday.  Dick  Powell,  god  father,  was  to 
be  in  Philly  to  celebrate  the  event,  but 
couldn’t  come  to  town  because  of  a  sinus 
condition. 

Herbert  Schulman,  assistant,  Arcadia,  an¬ 
nounced  his  engagement  to  Miss  Sophie 
Vederman,  June  8. 

Cool  atmosphere  is  prevalent  at  the  Bromley 
Theatre.  Joe  Feldman  and  his  assistant, 
David  Titleman,  changed  the  lighting 
effects. 

Eddie  Bresler  and  Bill  Kanefsky,  doorman 
and  chief  service,  Earle,  have  become  fish 
feeders. 

James  Quinn,  doorman,  Arcadia,  has  gained 
back  his  fourteen  pounds  since  the  arrival 

of  James  Quinn,  Jr. 


Better  Service 


From  Cecil  Pennyfeather’s  column  in 
the  Philadelphia  “Record”: 

A  West  Philadelphia  matron  and  her 
6-year-old  son  went  to  a  movie.  On  ap¬ 
proaching  the  cashier’s  cage,  the  mother 
found  she  had  only  a  $5  bill,  which  the 
cashier  couldn’t  change. 

Couldn’t  the  cashier  get  her  change? 
she  asked. 

The  cashier  said  no,  she  couldn’t. 

The  matron,  who  has  lived  in  the 
neighborhood  for  many  years,  and  who 
was  a  regular  patron  of  the  theatre, 
asked  to  see  the  manager.  She  explained 
the  situation  to  him,  and  told  him  unless 
he  would  accept  her  $5  bill  she  never 
would  visit  the  theatre  again. 

“All  right,”  said  the  manager. 
“Don’t.” 


KEEPER  OF  THE  BEES.  Neil  Hamilton,  Betty  Furness,  Emma  Dunn,  Edith  Fellowes  and 
others  are  in  the  Monogram  picture. 


THE  PHILADELPHIA  EXHIBITOR 


Junl5'35 


27 


SUNDAY  VOTE 

( Continued  from  page  12) 

The  next  speaker,  the  Rev.  Mr.  Mantell,  tak¬ 
ing  cognizance  of  the  objections  expressed  over 
the  statement  made  by  Miss  Willensky,  said 
he  believed  she  had  “unintentionally"  included 
all  proponents  present  in  the  chamber  when  she 
stated  they  were  in  the  employ  of  Warner 
Brothers,  of  Philadelphia,  who  had  paid  their 
fares  to  Harrisburg.  He  declared,  however, 
that  Warner  Brothers  had  led  the  movement 
for  Sunday  movies  and  charged  they  “come  be¬ 
fore  you  with  unclean  hands.”  He  presented 
to  the  committee  an  article  appearing  in  a  trade 
journal  “advocating  and  showing  theatre  own¬ 
ers  how  to  violate  the  Sunday  laws.” 

The  Rev.  Mr.  Colony,  referring  to  the  repre¬ 
sentatives  of  the  religious  organizations  oppos¬ 
ing  the  bill,  said,  “These  people  do  not  repre¬ 
sent  the  religious  feeling  of  Pennsylvania.  As 
for  the  charge  that  movies  are  vicious,”  he 
declared,  ‘'I  got  more  good  out  of  seeing  Wal¬ 
lace  Beery  in  ‘Treasure  Island  than  I've  ob¬ 
tained  from  many  religious  sermons.” 

Moore  urged  the  committee  to  amend  the 
local  option  clause  of  the  bill  to  make  the  refer¬ 
endum  State-wide,  asserting  the  clause  would 
"work  a  hardship  on  exhibitors  in  small  com¬ 
munities  where  Sunday  movies  would  not  be 
favored  by  a  majority  of  the  voters.” 

The  Rev.  Mr.  Shoemaker  said  he  is  fighting 
for  religious  freedom  and  did  not  feel  that  the 
church  “has  any  right  to  interfere  in  any  way 
with  the  State  ...  1  am  not  pleading  for  a 
continental  Sabbath,  I  am  pleading  for  an 
American  Sunday.” 

“I  cannot  for  the  world  see  how  passage  of 
this  bill  is  going  to  make  criminals  out  of  our 
people,”  the  Rev.  Dr.  Treder  told  the  commit¬ 
tee.”  He  said  he  felt  that  objections  cn  the 
part  of  religious  bodies  to  liberalization  of  the 
“blue  laws’  is  just  an  attempt  to  stem  the  tide 
of  waning  church  attendance.”  Sermons  over 
the  radio  were  blamed,  and  the  church  itself, 
by  the  Rev.  Dr.  Treder  for  failing  attendance 
at  churches. 

“Sunday  laws  have  their  origin  in  religious 
fanaticism  of  past  ages,”  the  Rev.  Mr.  Moehr- 
ing  declared.  “Protestant  ministers  in  ever¬ 
growing  numbers  are  raising  their  voices  in 
opposition  to  Sunday  ‘blue  laws’.  State  that 
don’t  have  ‘blue  laws’  are  as  good,  if  not  bet¬ 
ter,  morally  than  Pennsylvania.  ‘Blue  laws’ 
never  made  a  saint  out  of  anyone.  They  never 
brought  anyone  to  church  or  Sunday  School 
and  they  never  will.” 

The  Rev.  Mr.  Bielenberg  declared  he  opposes 
all  Sunday  laws  because  he  realizes  the  futil¬ 
ity  of  them.  He  termed  our  Sunday  “blue 
laws  ’  an  injustice  to  people  who  worship  on 
Saturday. 

"People  need  not  have  their  consciences  bound 
by  those  who  think  differently,”  the  committee 
was  told  by  the  Rev.  Mr.  Brand. 

The  Senate  State  Government  Committee  was 
to  meet  Wednesday  for  further  consideration 
of  the  measure. 

Sunday  movie  bill,  over  which  a  bitter  con¬ 
troversy  had  raged  for  two  months  in  the  House 
of  Representatives,  was  passed  finally  by  the 
House,  June  4,  following  one  of  the  most  spir¬ 
ited  debates  of  the  1935  legislative  session. 
Vote  was  120  to  80. 

Opening  the  debate,  which  lasted  more  than 
an  hour,  agamst  the  measure,  Representative 
Herbert  G.  Gates,  Armstrong,  declared  it  in¬ 
volves  a  moral  issue  over  which  his  own  con¬ 
science  dictates  his  opposition.  He  stressed 
“the  need  for  stricter  Sunday  observance.” 


“The  bill’s  intent,”  Representative  Ralph  S. 
McCreary,  Erie,  said,  “is  in  direct  opposition 
to  the  Fourth  Commandment.” 

An  attack  on  the  bill  was  made  by  Represent¬ 
ative  H.  A.  Surface,  Snyder,  because  of  it's 
“misleading  title”  which  prohibits  Sunday 
movies  unless  the  electors  vote  for  them. 

With  adjournment  scheduled  in  two  weeks, 
major  problems  in  the  Pennsylvania  State  Leg¬ 
islature  were  still  floundering  in  controversy 
when  the  legislators  convened  for  another  ses¬ 
sion,  June  10. 

Strung  out  along  the  legislative  pathways, 
their  slow  advancement  marked  by  partisan  dis¬ 
sension  and  outside  influences,  were  remnants  of 
the  relief-tax  program,  appropriations,  social 
and  labor  legislation,  liquor  law  changes,  fur¬ 
ther  liberalization  of  the  Sabbath  laws  and  con¬ 
stitution  revision. 

Although  leaders  in  both  chambers  insisted 
the  decks  would  be  clear  for  final  adjournment 
within  the  two-week  period,  frequent  predic¬ 
tions  were  heard  that  the  plan  to  adjourn  on 
June  21  would  be  advanced  another  week  or 
two. 

Receiving  House  approval,  June  4,  the  Sun¬ 
day  movie  bill  went  to  the  Senate  where  it  came 
out  of  committee  the  following  day. 

Measures  legalizing  Sunday  tennis  and  polo 
were  reported  last  week  to  the  House  floor  after 
passing  the  Senate. 


Reading  theatre  managers,  who  have  had 
Sunday  opening  privileges  for  almost  eight 
years,  will  have  a  problem  on  their  hands  as 
soon  as  Governor  Earle  signs  the  Sunday  movie 
legalizer.  During  the  nearly  eight  years  all  the 
major  theatres  there  and  some  of  the  smaller 
have  been  giving  10  per  cent,  or  some  other 
percentage  of  their  Sunday  night  intake — no 
tickets  sold  in  box  offices — to  war  veterans' 
organizations  or  other  charities.  Arrangement 
has  been  highly  satisfactory  to  all  sides.  After 
the  first  few  months  the  public  got  accustomed 
to  handing  charity  committee  men  or  women  the 
usual  price  of  a  night  performance. 

Now  theatre  managers,  it  is  reported,  see  no 
reason  why,  with  pictures  legalized  or  about 
to  be  legalized,  why  they  should  continue  the 
10  percent  arrangement,  any  mere  than  depart¬ 
ment  stores,  grocers,  street  railway  or  coach 
companies  or  other  lines  of  business  should 
make  such  contributions. 

Council  Votes 

City  Council  went  on  record  recently  as 
unanimously  in  favor  of  the  Sunday  movies  bill 
pending  in  the  Legislature. 

Resolution  indorsing  the  bill  was  introduced 
by  Councilman  Frederick  D.  Garman,  19th 
ward.  It  declares  that  “it  is  the  sense  of  this 
Council  that  this  bill  should  be  passed  by  the 
Legislature  and  approved  by  the  Governor.” 


HELP  YO  U  R  B  O  X  -  O  F  F  I  C  E 
FIGHT  THAT  SUMMER  SLUMP! 


BE  THE  FIRST  IN 


YOUR  CITY  WITH  THE 
FIRST  OF  A  NEW  CYCLE 
OF  MELODRAMAS! 


M 


UNCLE  SAM 
CRACKS  THE 
WHIP  ON 
CRIME 


W  A  SELECT 
PRODUCTION 
RKO  RADIO  PICTURE 

• 

Directed  by 
CRANE  WILBUR 

Produced  by 

BURT  KEllY 


PRESTON  FOSTER  •  LILA  LEE 

MELVYN  DOUGLAS 

• 

SHIRLEY  GREY  •  ROSCOE  ATES 
WILLIAM  COLLIER,  JR.  •  SYBIL 
ELAINE  •  HERBERT  RAWLINSON 

From  the  story  by  EDWARD  DEAN  SUIUVAN 


28 


Junl5'35 


THE  PHILADELPHIA  EXHIBITOR 


BETTER  MANAGEMENT 


Tested  ideas  .  .  .  Suc¬ 
cessful  merchandising  .  .  . 
Stunts  that  are  proven. 


Fox  Inaugurates  New  Plan 
for  Exhib’Dante”  Backing 

A  new  procedure  in  the  creation  of 
an  advertising  campaign  for  a  big  pro¬ 
duction  was  launched  last  week  by  Fox, 
when  1 6  theatre  advertising  experts 
from  all  over  the  country  were  brought 
to  New  York  to  discuss  and  devise 
plans  for  publicizing  “Dante’s  Inferno. 

"We  consider  this  plan  a  distinct  forward 
step  in  the  creation  of  motion  picture  adver¬ 
tising,"  explained  S.  R.  Kent,  president.  Fox 
Film.  "It  is  just  as  important  to  exhibitors 
that  a  big  picture  be  properly  publicized  as  it 
is  to  the  producer,  and  the  invitation  our 
company  has  extended  to  theatre  advertising 
men  to  sit  in  with  us  in  the  preparation  of 
the  “Dante’s  Inferno”  campaign  is  expected 
to  give  us  this  necessary  exhibitor  point  of 
view.  The  ideas  that  will  come  out  of  this 
meeting  should  be  of  great  value  not  only  to 
the  theatres  whose  representatives  are  pres¬ 
ent,  but  to  all  exhibitors  in  all  parts  of  the 
country.’’ 

Advertising  forum  was  held  June  7.  After 
a  brief  talk  by  John  D.  Clark,  general  man¬ 
ager,  distribution,  the  men  went  to  see  the 
picture  in  the  Fox  projection  room  in  the 
morning  and  following  a  luncheon  at  the 
Waldorf-Astoria  viewed  an  advertising  ex¬ 
hibit  prepared  by  the  Fox  advertising  de¬ 
partment.  Exhibit  consisted  of  more  than 
60  individual  pieces  of  advertising  designed 
for  use  in  publications  and  also  for  posters. 
After  viewing  this  display  of  advertising 
material  there  was  an  informal  discussion  as 
to  the  merits  of  the  various  campaigns  out¬ 
lined  and  the  incorporation  of  new  ideas  sub¬ 
mitted. 

Among  those  who  attended  the  forum 
were:  Oscar  A.  Doob,  Loew's,  New  York: 
John  Dowd,  RKO,  New  York;  Morris  Kinz- 
ler,  Roxy  Theatre,  New  York;  Frank  W. 
Buhler,  Fox  Theatre,  Philadelphia;  Charles 
B.  Taylor,  Buffalo  Theatre,  Buffalo;  Gus  W. 
Lampe,  Eckel  Theatre,  Syracuse. 

From  the  Fox  New  York  office  the  fol¬ 
lowing  were  present  at  the  meetings: 

Charles  E.  McCarthy,  Arch  Reeve,  Earl 
Wingart,  James  A.  Clark,  Louis  Shanfield, 
Jerry  Novat,  Carl  Mos,  Leslie  Whelan,  Jack 
Lewis,  Herbert  Hyman,  Abe  Goodman. 


"Death  Flies  East" 

Harrisburg 

A  thumbprint  contest  was  run  for  Jerry 
Wollaston,  manager,  Victoria  Theatre,  in  the 
Harisburg  “Sunday  Courier”  to  exploit 
Death  Flies  East.”  A  thumbprint  of  Flor¬ 
ence  Rice  appeared  in  the  paper  over  the 
question,  "How  near  does  your  thumbprint 
match  the  one  shown  above?” 

The  rules  of  the  contest  directed  entrants 
to  make  a  print  of  their  own  thumbs  on  a 
sheet  of  plain  white  paper,  place  their  names 
and  addresses  at  the  bottom  and  mail  to  the 
movie  columnist  of  the  newspaper. 


"Our  Little  Girl" 

Trenton 

In  a  tie-up  with  local  merchants,  RKO 
Capitol  Theatre,  Trenton,  N.  J.,  promoted  a 
Radio-Stage  Shirley  Temple  contest  for  kid¬ 
dies  during  showing  of  “Our  Little  Girl.” 


Chain  Letter  Gag 


Warner  boys  have  taken  advantage 
of  the  current  chain  letter  craze,  by  in¬ 
cluding  a  special  exploitation  stunt  built 
around  the  popular  fad  in  the  press 
book  on  “Stranded,”  the  Kay  Francis- 
George  Brent  flicker. 

The  copy  in  the  chain  letter  reads  as 
follows: 

This  Chain  Letter  Will  Bring  You  An 
Autographed  Photograph  of  Kay  Francis 
— If  you  keep  the  chain  unbroken.  Add 
your  name  to  the  bottom  of  the  list, 
make  two  copies  and  send  them  to  two 
friends. 

The  manager  of  the  Strand  Theatre 
where  Kay  Francis  will  be  seen  in 
“Stranded”,  Warner  Bros,  new  dramatic 
success,  will  award  an  autographed  pho¬ 
tograph  of  glamorous  Miss  Francis  to 
everyone  continuing  the  chain  during 
the  picture’s  run,  which  begins  (date). 
Add  your  name  to  the  bottom  of  the  list, 
make  two  copies  and  be  sure  to  send 
them  on  to  give  your  friends  the  chance 
to  get  a  free  autographed  photograph. 
Then  go  to  the  Strand  Theatre  at  any 
time  during  the  run  of  “Stranded”  and 
your  photograph  will  be  given  you  upon 
presentation  of  this  letter  at  the  box- 
office.  (List  of  10  names  goes  here). 


"One  Frightened  Night" 

Jack  Hess’  pressbook  for  Mascot’s  “One 
Frightened  Night”  is  one  of  the  best  from 
Mascot  this  year. 

The  book  looks  more  expensive  than  most 
from  inde  companies,  but  certainly  uses  the 
money  to  advantage.  No  space  is  wasted  and 
the  ad  layouts  are  especially  okay.  There 
are  plenty  of  these  and  they  are  all  good. 

With  this  kind  of  pressbook  behind  all 
Mascot  shows,  exhibitors  can  look  for  plenty 
selling  ideas. 


ATTRACTIVE.  One  of  the  many 
attractive  window  displays  used  by 
Manager  Roscoe  Drissell,  Loew’s 
Parkway,  Wilmington,  for  the 
opening  of  “Les  Miserables,”  20th 
Century-United  Artists  release. 


''Public  Hero  No.  1" 
Scores  In  Harrisburg 

In  for  the  sensational  is  what  Sam 
Gilman  and  “Bob  Etchberger  went 
in  their  efforts  to  herald  arrival  at 
Loew’s  Regent  Theatre,  Harrisburg,  of 
“Public  Hero  No.  1.” 

On  a  large  display  board  in  the  outer 
lobby  of  the  theatre  industrious  boys  placed 
a  large  display  board  announcing  a  reward 
of  $500  to  the  first  person  bringing  to  their 
theatre  during  the  engagement  of  "Public 
Hero  No.  1  ’  one  of  the  ransom  bills  paid  to 
the  Weyerhaeuser  kidnappers.  A  complete 
list  of  the  ransom  bill  serial  numbers  ap¬ 
peared  on  the  board. 

The  reward  idea  was  carried  in  extra 
advertising  space  in  the  newspapers  with  the 
announcement  that  the  serial  numbers  were 
posted  in  front  of  the  theatre,  and  readers 
were  told:  "Help  capture  the  Weyerhaeuser 
kidnappers  and  become  Public  Hero  No.  I  .” 

In  a  tie-up  with  the  Harrisburg  "Tele¬ 
graph,"  daily  newspaper,  Loew’s  crashed  the 
front  page!  Text  of  the  front-page  story, 
which  ran  for  week  prior  to  the  opening  of 
the  picture,  reveals  the  nature  of  the  tie-up. 
It  follows: 

“Who  is  Harrisburg’s  Public  Hero  No.  1  ? 

“Is  lie  a  man  who  has  saved  a  child  from  the  river, 
or  a  policeman  who  has  prevented  a  murder  or  captured 
a  murderer,  or  a  mother  who  has  sacrificed  health  for 
her  child  or  a  man  or  woman  who  qualifies  otherwise 
under  the  dictionary  meaning  of  a  hero,  viz — ‘A  person 
of  distinguished  valor  or  enterprise  in  danger,  or  forti¬ 
tude  in  suffering;  as,  to  act  the  part  of  hero.’ 

“Perhaps  you  regard  a  civic  leader  as  Public  Hero 
No.  1. 

“The  act  must  have  been  performed  within  the  year 
preceding  June  1,  1935. 

“Make  a  choice,  write  not  more  than  100  words 
explaining  the  reasons  for  your  choice;  mail  them  to 
the  'Hero  Editor,  Harrisburg  “Telegraph’’’  before  mid¬ 
night,  Friday.  Announcement  of  the  winning  nomina¬ 
tion  will  be  made  Saturday,  and  coincidentally  a  check 
for  $25  will  be  mailed  to  the  sender  of  the  winning 
nomination.  The  hero  will  be  given  tickets  to  Loew’s 
Regent  Theatre.  A  dozen  other  pairs  of  tickets  will 
be  awarded  to  other  nominees  in  this  contest  which  has 
been  suggested  by  the  forthcoming  Loew’s  Regent  movie. 
‘Public  Hero  No.  1,’  which  pictures  the  colorful,  fear¬ 
less,  romantic  figures  on  the  side  of  the  law  in  the  fight 
against  crime. 

“Decide  who  in  your  opinion  merits  the  title,  Harris¬ 
burg’s  Public  Hero  No.  1,  send  in  his  or  her  name  with 
a  100-word  explanation.  Someone  must  get  the  $25; 
a  dozen  other  ‘some  ones'  a  pair  of  tickets  each  to  the 
movie.  No  one  may  nominate  himself,  nor  may  the 
decision  of  the  judges  be  disputed.” 

"Four  Hours  to  Kill" 

Philadelphia 

Monty  Salmon,  Quaker  Theatres  Corpora¬ 
tion,  got  out  special  copy  for  his  trailer  for 
"Four  Hours  to  Kill."  In  addition,  there  was 
a  contest  involving  the  Tower,  Roosevelt 
and  Nixon  Theatres. 

The  trailer  offers  passes,  of  varying 
lengths,  for  the  best  answers  to  the  question, 
"What  would  you  do  if  you  had  four  hours 
to  kill?” 


Clifton  Heights  Idea 

New  idea  in  ballyhoo  is  reported  from 
Clifton  Heights,  where  the  house  is  rumored 
having  put  the  names  of  local  merchants  on 
the  marquee  instead  of  the  stars’  names. 
Business  was  boosted. 


Baby  Contest 

Casino  Theatre,  along  with  the  Bluebird 
Theatre  and  others,  ran  a  baby  contest,  with 
the  prizes  going  to  the  most  popular. 


THE  PHILADELPHIA  EXHIBITOR 


Junl5'35 


29 


THE  CODE 


RELEASE  DATES 
UNIVERSAL 

Chinatown  Squad,  May  30-June  5. 
METRO 

Public  Hero,  No.  1,  June  7. 

COLUMBIA 

Men  of  the  Hour,  May  27-29. 

PARAMOUNT 
The  Glass  Key,  June  3-7. 

RKO 

The  Informer,  May  26-28;  Break  of  Hearts; 
May  29-June  5. 


TRENTON 


Pari-Mutual  horse  and  dog  racing  betting 

bill  which  passed  in  the  House  of  Assem¬ 
bly  of  the  New  Jersey  Legislature  is 
strenuously  opposed  by  theatre  owners  of 
New  Jersey,  particularly  Allied  New  Jer¬ 
sey  members. 

Sidney  E.  Samuelson,  president,  Allied  New 
Jersey,  led  the  fight  for  elimination  of  the 
tax  on  theatres  and  other  amusements  in 
the  passage  of  the  two  per  cent  sales  tax 
measure  by  the  New  Jersey  Legislature. 

Mr.  and  Mrs.  Frank  Henry,  Mrs.  Helen  Hil- 
dinger,  Mrs.  Mary  E.  Bishop  attended  the 
Allied  convention  at  Atlanta. 

William  C.  Hunt,  Hunt  circuit,  operating 
Orpheum  and  Gayety  Theatres,  is  favor¬ 
ably  mentioned  for  appointment  by  Gov¬ 
ernor  Hoffman  as  member  of  the  State 
Utility  Commission,  paying  $12,000  yearly 
salary. 

Charlie  Sweet,  Stacy  Theatre  manager,  put 
on  an  exploitation  program  for  “Black 
Fury”  that  attracted  box  office  attention, 
the  lobby  and  front  of  the  house  resem¬ 
bling  a  coal  mine  entrance. 

William  C.  Hunt  h  as  added  the  steeplechase 
pier,  Wildwood,  N.  J.,  to  his  string  of  the¬ 
atres  and  amusement  enterprises.  He  also 
has  accepted  presidency  of  Wildwood  Golf 
Club. 


THEATRES  WANTED 

Lease  or  Buy 

Have  ready  cash  immediately  to 
buy  or  lease  theatres  in  this  terri¬ 
tory.  No  brokers.  Direct  deal. 

All  replies  strictly  confidential. 

Address  : 

BOX  LH,  THE  EXHIBITOR 


Til  ALUIIMLR  t  WEITZ 

I A  R  C  U I T1 C  T  £torTHE  AT  R  ES 

lie  sew  Til  18  Til  STREET 


FOR  ’35-’36.  Phyllis  Brooks,  Alice  Brady  and  Alan  Mowbray  in  “Lady  Tubbs,”  and 
Dorothy  Page  are  the  Universal  people  present. 


•  in  Lasting  Durability ! 

•  iff  Maximum  Quality ! 

•  iff  Patron  Comfort! 

•  iff  Up-to-tite-minute  Beauty! 


That  describes— 


IRWIN 

Theatre 
Chairs 


Look  at  the  list  of  theatres  which 
recently  chose  IRWIN — 


Casino,  Philadelphia  Lititz,  Lititz 

Clifton,  Clifton  Heights  Moose,  Elizabethtown 
Gem,  Philadelphia  Strand,  Lancaster 

Jackson,  Philadelphia 


Manufactured  by 


THE  IRWIN  SEATING  COMPANY 

GRAND  RAPIDS,  MICHIGAN 
all  branches  of  NATIONAL  THEATRE  SUPPLY  CO. 

In  your  territory:-  1315  VINE  ST.,  PHILADELPHIA  —  HARRY  BLUMBERG,  Mgr. 


30 


Junl5'35 


THE  PHILADELPHIA  EXHIBITOR 


ILMINGTON 

Baseball  Has 
Limelight 


Wilmington  theatre  patrons  seem  to  be  swal¬ 
lowing  G-men  hero  pictures  hook,  line  and 
sinker.  John  Smith,  Aldine,  did  well  with 
"G-Men.”  Leon  Benham,  Queen,  put  an 
exhibit  case  with  “clues”  including  a  half 
bitten  apple,  a  glove,  a  bullet  and  a 
woman  s  slipper  with  heel  off  in  the  lobby 
and  had  to  hold  "Let  ’Em  Have  It”  over 
three  days.  Roscoe  Drissel,  Loew  s  Park¬ 
way,  with  the  national  bally  of  the  $500 
reward  for  the  first  Weyerhauser  kidnap- 


SERVING  theatre  needs  with 
a  knowledge  of  theatre 
business. 


A  SSI 

A 

F 
E 
T 

y 


SSISTING  theatre  owners  with 
a  staff  of  trained  clerks  and 
office  files.  No  missouts. 


REEING  theatre  owners  of  the 
worry  that  they  may  have 
forgotten  part  of  their  show. 

FFICIENTLY  operating  the  larg¬ 
est  film  delivery  service  in 
the  world. 


AKING  CARE  of  every 
possible  need  in  the  delivery 
of  film. 

I  EL  DING  the  epitome  of 
safety,  service  and  effici¬ 
ency  at  a  minimum  cost. 


HORLACHER 

DELIVERY  SERVICE,  Inc. 

1228  Vine  Street,  Philadelphia 

NEW  YORK 
SCRANTON 
BALTIMORE 
WASHINGTON 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


Another  Horlacher  Service 

LARRY  DAILY,  Notary  Public 

The  only  one  on  Vine  Street  .  .  At 
your  service  any  time  during 
business  hours. 


ping  bill  in  big  time  ads,  got  off  with  a 
flying  start  with  "Public  Hero  No.  I. 

“Morty”  Levine,  Grand  Ope  ra  House,  is  on 
vacation  in  the  Adirondacks,  in  New  York, 
to  regain  his  strength. 

Merritt  Pragg  is  pinch  hitting  at  the  Opera 
House. 

John  Smith,  Aldine,  goes  on  his  vacation  to 
New  York,  June  15. 

Young  Timers,  Avenue  Theatre,  are  to  meet 
June  I  6  to  organize  for  a  chorus  and  band 
which  Manager  Ben  Schindler  promised  to 
sponsor  some  time  ago. 

Park  Weaver,  assistant  manager,  Avenue,  has 
bought  a  small  size  movie  camera. 

E.  C.  Callow,  district  manager,  dropping  in 
the  Aldine  office  said  he  found  business 
holding  up  very  well. 

A.  J.  Vanni,  divisional  manager,  was  in  town 
the  other  day. 

Leon  Behman,  Queen  manager,  is  continuing 
amateur  nights  starting  a  series  of  five 
with  prizes. 

Edman  Devenney,  assistant  manager,  Aldine, 
held  a  service  pep  meeting  the  other  day. 

Ben  Seligman,  manager,  Strand,  was  plan¬ 
ning  to  go  to  New  York  for  a  Sunday  trip 
to  study  some  swanky  fronts. 

W.  R.  McClintock,  assistant  manager,  Ar¬ 
cadia,  is  planning  to  dress  up  the  top  of 
th  e  box  office  with  an  artistic  roof. 

Spied  pretty  Rose  Marie  Caulk  doing  a  sub¬ 
stitute  day  in  the  Opera  House  box.  She 
and  Dwight  Van  Meter,  former  Aldine 
manager,  now  manager  Astor,  Reading, 
have  set  June  28  as  the  happy  date. 

“Joe”  DeFiore,  manager,  Park,  through  with 
politics  for  awhile,  is  going  to  get  down  to 
business  and  improve  the  lighting  equip¬ 
ment  in  his  booth  with  a  hieh  tensity  sys¬ 
tem.  He  contracted  with  Clem  Rizzo. 

Spied  Jack  Mulhall,  Chester  manager,  paying 
a  call  on  the  Warner  boys. 

Lew  Black,  Arcadia,  put  one  of  the  boys 
out  in  evening  clothes  and  silk  hat,  play¬ 
ing  phonograph  records  from  "Go  Into 
Your  Dance.” 

G.  Earle  Finney,  manager,  Savoy,  is  tickled 
pink  with  his  new  all-front  paint  job. 

Walter  Hill  is  one  of  the  new  recruits  at  the 
Arcadia,  a  bright  looking  Bridgeville  High 
School  graduate. 

Roscoe  Drissel,  manager,  Loews  Parkway, 
brought  "The  Thin  Man"  back  and  grossed 
within  about  ten  percent  of  what  it  drew 
before  for  a  week. 

Joseph  A.  DeFiore,  president,  IMPTO  of 
Delaware  and  Eastern  Shore  of  Maryland, 
who  ran  for  city  council  in  the  municipal 
elections  in  Wilmington,  June  I,  was  de¬ 
feated  by  John  M.  Conway. 

Delaware  State  Federation  of  Women’s  Clubs 

sent  to  Detroit  for  exhibit  at  the  conven¬ 
tion  of  the  General  Federation  of  Women’s 
Clubs  which  began  June  1,  a  poster  which 
explains  the  work  of  the  State  motion  pic¬ 
ture  committee.  Poster  was  compiled  with 
the  aid  of  Roscoe  Drissell,  manager, 
Loew’s  Parkway,  Wilmington,  under  the 
direction  o  f  M  rs.  Edmund  M.  Barsham, 


Adaptable  to  All  Makes  of 
Projectors  and  Lamps 


state  chairman  for  motion  pictures  and 
Mrs.  J.  Merrick  Horn,  New  Castle  county 
chairman. 

Wilmington  theatre  men  have  started  their 
baseball  season,  two  games  having  already 
been  played  among  local  teams,  one  of 
which  revealed  an  upset.  Aldine-Arcadia 
aggregation  was  not  taken  seriously  by  the 
Queen-Grand  Opera  House  nine  which 
assistant  manager  “Jimmy”  Kearney  had 
wfupped  into  good  shape.  However, 
“Dick”  Hayden,  pitching  for  the  Aldine- 
Arcadia  bunch  against  Kearney,  sprung  a 
surprise.  Game  resulted  in  a  score  of  14 
to  I  3  in  favor  of  the  Aldine-Arcadia.  Fol¬ 
lowing  Sunday  the  combined  Warner  team 
played  the  Delaware  Electric  Light  and 
Power  Company  but  lost  14  to  3.  “Speed” 
Horner  pitched  for  the  Warnerites.  Com¬ 
bined  Warner  team  elected  Kearney  man¬ 
ager. 


THE  PHILADELPHIA  EXHIBITOR 


Junl5'35 


31 


WILKES-BARRE 


Wilkes-Barre  was  surprised  by  the  switch  in 
managers  at  its  three  principal  amusement 
houses,  sending  A1  Cox  to  the  Capitol, 
Fred  Hermann  to  the  Irving  and  Joe 
Elicker  from  the  Strand,  Scranton,  to  the 
Penn  to  take  the  place  of  John  Galvin  on 
leave. 

A1  Cox  was  in  the  midst  of  promoting  a 
double  wedding  at  the  Irving  when  he  was 
ordered  to  exchange  jobs  with  Hermann. 
Since  A1  boasts  of  the  fact  that  all  of  his 
stage  marriages  have  clicked,  he  was  de¬ 
termined  to  see  the  double  hitch  through. 
He  hit  the  new  job  in  the  Capitol  with  a 
bang,  stepping  into  "G-Men.”  He  arranged 
to  have  State  troopers  and  Wilkes-Barre 
police  as  guests. 

Joe  Elicker  isn’t  a  bit  peeved  because  he’s 
back  in  Wilkes-Barre.  Joe  likes  the  town. 
First  move  was  to  institute  summer  bar¬ 
gain  prices,  calling  for  20  and  30  cent 
matinees  and  40  cent  top  after  5  P.  M. 

Lloyd  Hause,  Capitol,  Bloomsburg,  succeeds 
Elicker  at  Scranton. 

Bill  Roberts,  Shawnee,  Plymouth,  is  on  the 
committee  to  open  the  Loree  mines  of  the 
Hudson  Coal  Company,  closed  more  th  an 
three  years. 

Kingston  is  showing  the  Federal  Housing 
Administration  film. 

Daylight  saving  is  a  live  issue  in  these  parts 
yet. 


Twenty  Years  Ago  in  Philadelphia 


Many  theatres  omitted  war  views  from  their 
screens  due  to  the  diplomatic  crisis  which 
arose  over  sinking  of  Lusitania.  This  was 
done  after  Stanley  Mastbaum  had  written 
to  Mayor  Rudolph  Blankenburg. 


Booking  Theatres 
Everywhere 

Honest  ::  Reliable 
Conscientious 
Service 

EDWARDSHERMAN 

VAUDEVILLE  AGENCY 

Real  Estate  Trust  Bldg. 
PHILADELPHIA 

Pennypacker  7595 

MAYFAIR  THEATRE  BLDG.,  NEW  YORK 
BR.  9-1905 


LANCASTER 


Influenza  kept  Robert  Miller,  assistant  man¬ 
ager,  Capitol  Theatre,  in  bed  for  the  past 
seven  weeks. 

James  Carney  has  taken  a  job  in  the  pro¬ 
jection  room,  Capitol  Theatre.  He  takes 
the  place  of  the  late  John  Workman. 

Vaudeville  once  more  hangs  in  the  balance 
in  Lancaster.  One  poor  showing  and  out 
go  stage  productions,  according  to  gossip. 

Harry  Travis,  manager,  Grand  Theatre,  did 
some  novel  ballyhooing  for  "The  Bride 
of  Frankenstein.”  A  man,  attired  in  the 
garb  of  an  operating  surgeon,  pushed  a 
litter  about  the  streets.  On  the  litter  was 


a  dummy  figure  swathed  in  bandages. 
When  the  litter  was  in  the  theatre  lobby, 
dry  ice  was  arranged  to  envelop  the  figure 
in  vapor.  It  was  creepy. 

Lancaster  farmers  contributed  tobacco  for 
a  five-foot  cigar  sent  to  Ben  Bernie.  Stunt 
was  tied  up  with  the  showing  of  “Stolen 
Harmony.” 

“Chain  telegrams”  are  affecting  attendance 
at  local  theatres.  Crowds  spend  their 
afternoons  and  their  money  taking  a 
chance  on  the  letters. 

Capitol  will  open  its  shows  Saturday  and 
Wednesday  instead  of  Monday  and  Thurs¬ 
day. 

Ray  O’Connell,  manager,  Capitol  Theatre, 
has  called  a  halt  to  radio  try-outs  on  his 
stage.  Supply  of  local  talent  is  exhausted 
and  the  programs  are  losing  pep. 


It  is  possible  to  buy  anything  at 
any  price  but  when  quality  is 
considered  smart  showmen  are 
glad  to  pay  the  difference.  There 
is  a  difference  between  JUST 
Printing  and  Good  Printing.  That 

difference  is  one  of  the  reasons 
why  National  Penn  Printing 
Company  is  the  leader  in  the 

field.  It  takes  more  than  just 
paper,  ink  and  type  to  turn  out 

Real  Printing.  »  »  »  »  » 


National  Penn 
Printing  Co. 

1233  VINE  STREET 

PHILADELPHIA 


National  Kline 
Poster  Co. 

1307  VINE  STREET 

PHILADELPHIA 


OSCAR  LIBROS  AL  BLOFSON  SIMON  LIBROS 


32 


Junl5'35 


THE  PHILADELPHIA  EXHIBITOR 


JUBILEE  NIGHT  was  a  great  success  with 
almost  200  members  and  guests  present. 
"The  Ginger  Snap  Boys,”  local  committee, 
handled  the  affair  with  grace  and  eclat.  The 
night  was  the  best  in  the  club's  history.  The 
door  prizes  came  in  for  a  lot  of  comment. 

JUNE  5  LUNCHEON  had  Harry  Weiner 
and  Eddie  Sherman  as  kings  for  the  day.  1  00 
turned  out  to  hear  Senator  Murphy,  who 
scored  well;  Norman  Frescott,  the  m.  c.,  Fred 
McGill,  Eddie  White  and  others.  Everyone 
had  a  good  time. 


MEMBERS  hailed  the  selection  of  Oscar 
Neufeld  to  be  steward  for  the  club.  It  is  felt 
that  this  will  prove  to  the  club’s  advantage. 

THE  FIRST  ANNUAL  POOL  TOURNA¬ 
MENT  is  on  its  way.  Three  groups  have 
been  classified,  topnotchers,  runners-up,  les¬ 
ser-ups.  Tournament  starts  June  1  7  and 
runs  each  night  with  Saturdays,  Sundays  ex¬ 
cluded.  The  committee,  Jack  Kraker,  Herb 
Elliott,  Charlie  Zagrans,  Basil  Ziegler,  will 
handle  the  affair.  Members  are  invited  to 
participate. 


Nuisance  Taxes 


All  federal  nuisance  taxes  are  ex¬ 
pected  to  continue.  The  House  already 
has  so  voted,  with  the  Senate  expected 
to  follow.  Minor  levies  such  as  3-cent 
postage,  on  coal,  copper,  lumber,  etc., 
amusements,  etc.,  are  included. 


Peerless  Incorporates 

Application  for  a  State  charter  to  estab¬ 
lish  and  operate  a  motion  picture  film  exchange 
has  been  made  by  the  Peerless  Distributing 
Corporation,  1321  Vine  Street,  Philadelphia, 
by  Michael  Siegel,  H.  Weinberg  and  George 
Walton,  Philadelphia.  Capital  stock  is  listed  at 
$500. 


Fv 


vN 


Mi 


kS^ 
1 

Produced  by 
SELECT  PRODUCTIONS 
Directed  by  PHIL  ROSEN 
Associate  Producer . ' 

BURT  KELLY 


JJS •>«" 


Chestnut  Sign  Protest 

Latest  move  in  the  Chestnut  Street 
sign  situation  is  the  communication  sent 
by  the  Chestnut  Street  Association  pro* 
testing  the  new  sign  ordinance  approved 
by  the  City  Council  Public  Safety  Com¬ 
mittee. 


THEATRE  DESIGN 

Remodeling  »  Building 

H  DAVID  SUPOWITZ 

REGISTERED  ARCHITECT 
246  S.  15th  St.  Philadelphia 


Pennypacker  2291 


Exhibitors/ 

Don’t  hesitate,  stand  and  wait, 
Grab  a  car  and  navigate 
To  a  phone,  say  “Hello  Mate,” 
I  certainly  like  your  “cabin-ate” 

So  put  one  in — now  don’t  de¬ 
lay  it, 

And  start  those  checks,  you 
always  pay  it, 

On  the  first — I’ve  heard  them 
say  it, 

You  bet’cher  life  that  I’ll  O.K. 
it. 

AMERICA'S 
BEST  CANDIES 

are  Vended  From  a 
Berio  Vendor 


BERLO 

VENDING 

COMPANY 

1518  N.  Broad  St.,  Phila. 

POPLAR  6011 


NEW  YORK  BALTIMORE 

SCRANTON  WASHINGTON 

ALLENTOWN  CLEVELAND 

PITTSBURGH  CINCINNATI 


THE  PHILADELPHIA  EXHIBITOR 


Junl5'35 


33 


SUIT 


( Continued  from  page 


14) 


himself.  He  said  the  service  man  never  did  anything 
that  he  couldn’t  and  didn’t  do,  except  check  the  quality 
of  the  sound. 

David  R.  Hochreich,  New  York,  former  president, 
Vocafilm,  Max  A.  Schlesinger,  president,  General  Talk¬ 
ing-  Pictures,  Fred  W.  Lynum,  Rockingham,  N.  C.,  law¬ 
yer,  who  figured  in  the  Sampson  theatre  suit;  Nathan 
Goldman,  president,  Duovac,  who  came  back  at  Arthur 
E.  Axt,  the  Bloomfield,  N.  J.,  ERPI  witness  over  the 
alleged  threat  to  remove  ERPI  equipment  from  Cameo 
Theatre  in  the  Bronx;  Alexander  Senauke,  former  Duo- 
vac  engineer  who  denied  breaking  down  competitor’s 
tubes  to  improve  the  Duovac  product;  Harry  Linquist, 
Federal  Telegraph  employee  who  denied  supplying  Duo¬ 
vac  for  whom  he  worked  off  hours,  Western  Electric  3  a 
cells  and  samples  of  mix  or  pellet  and  who  also  denied 
on  cross  examination  that  he  had  betrayed  secrets  of 
either  the  Federal  or  the  Bell  Telephone  laboratories; 
and  Sam  Norris,  former  Duovac  assistant  purchasin'*- 
agent,  were  the  other  rebuttal  witnesses  of  the  plaintiff. 

During  the  rebuttal  period,  defense  witness  William 
D.  Kelly,  New  York,  in  charge  of  film  for  MGM,  gave 
some  interesting  sidelights  on  MG  M’s  present  survey 
of  theatres  as  to  equipment,  which  the  plaintiff  cast 
doubts  about. 

Charge  that  Duovac  and  other  non-ERPI  tubes  were 
destroyed  or  mutilated  in  Chaloner  Theatre,  New  York, 
where  tests  were  being  made  with  Duovac  and  Western 
Electric  was  denied  by  seven  ERPI  employes, — Harry 
J.  Mayer,  of  Jackson  Heights,  installation  engineer; 
Arthur  F.  Brolin,  New  York,  service  engineer;  Arthur 
J.  Rademacher,  New  York,  district  supervisor;  Olan  W. 
Hancock,  Melrose,  service  engineer;  Emil  F.  Hamberger, 
Brooklyn,  engineer,  William  C.  Clarkin,  Rollins,  L.  I., 
engineer,  and  William  B.  Weatherspoon,  Flushing,  N.  Y., 
service  supervisor. 

Mayer  .testified  that  two  Duovac  tubes  in 
ERPI  equipment  were  “glassy  ’  and  that  he 


Gold  Medal  Continues 


Mrs.  Josephine  Lucchese,  Gold  Medal 
Film  Exchange,  announces  that  Gold 
Medal,  despite  all  other  reports,  will 
continue  in  business  as  usual. 

Not  only  will  the  balance  of  the  sea¬ 
son’s  program,  6  features  and  2  serials, 
be  delivered,  but  the  company,  through 
manager  Harry  LaVine,  will  have  an 
important  announcement  to  make 
shortly. 


Movies  Use 

Motion  pictures  are  being  used  at  the 
Pennsylvania  State  College  of  Optom¬ 
etry  to  correct  cross-eyes  in  children. 

This  latest  development  of  science  to 
which  the  movie  film  is  being  put,  was 
described  at  the  second  annual  graduate 
conference  at  the  college. 


told  manager  Fein  and  projectionist,  Bill  Jes- 
sop,  to  have  them  replaced,  but  he  denied  re¬ 
moving  them  or  injuring  them.  Brolin  said 
he  didn’t  snip  the  prongs  of  a  Metropolitan  tube 
as  alleged.  Arthur  E.  Axt,  Bloomfield,  N.  J., 
refuted  testimony  of  Nathan  Goldman  concern¬ 
ing  an  alleged  threat  to  take  ERPI  machine 
out  of  the  Cameo,  Bronx.  Edwin  C.  Schriber, 
Norfolk,  ERPI  sales  agent  denied  statements 
made  by  Jacob  Levin,  New  York  GTP  sales¬ 
man  that  there  was  discussion  with  exhibitors 
in  Hopewell  and  Williamsburg,  Va.,  that  MGM 
films  would  be  banned  to  theatres  with  non- 
ERPI  sound  equipment. 

Franklin  T.  Woodward,  Port  Washington,  N.  Y.. 
lawyer,  told  of  ERPI’s  patent  suits  against  Stanley 
Company,  General  Talking  Picture  and  others. 

R.  Earle  Anderson,  Plainfield,  N.  J.,  ERPI  treasurer, 
explained  the  forms  of  the  various  contracts  and  who 
ER1P1  had  them  with.  177  Paramount  theatres  are 
under  contract.  There  are  over  3,000  of  the  R.  &  R. 
contracts  out.  He  testified  that  Fox  Theatre  Co.  owed 
ERPI  $188,000  and  Loew’s  owed  $66,000  plus  an  addi¬ 
tional  amount  of  $617,000.  He  was  asked  if  there 
was  not  a  dispute  over  $2,000,000  with  Warner  Broth¬ 
ers,  to  which  he  replied  there  might  have  been  but  I 
can’t  testify  to  that  much.”  He  said  he  had  no  knowl¬ 
edge  of  Columbia’s  half  a  million  dollar  reserve  for 
claims  of  royalties  from  ERPI.  He  admitted  there  was 
a  new  form  of  contract  offered  to  those  who  pay  what 
they  owe  up  to  the  date  of  entering  the  contract.  He 
said  ERPI  was  not  represented  on  boards  of  either 
Loew’s,  Fox,  Paramount,  or  Weco. 

William  F.  Smart  and  Louis  Goldstein,  offi¬ 
cial  court  reporters,  and  Miss  May  Carrington 
and  Harry  Lensh,  court  stenographers,  esti¬ 
mate  that  they  have  taken  about  1,-50,000  words 
in  the  proceedings  during  the  27  days  the  case 
was  being  heard. 


READING 


Dwight  VanMeter,  manager,  Astor,  Reading, 
and  pretty  Miss  Rose  Marie  Caulk,  Wil¬ 
mington,  are  to  be  married  in  June,  thus 
terminating  a  romance  that  had  its  begin¬ 
ning  in  Aldine  Theatre,  Warner  theatre, 
Wil  mington. 

Strand  Theatre,  Reading,  gave  the  use  of  its 
house  to  the  American  Federation  of  Hos¬ 
iery  Workers,  hosiery  knitters"  union,  for 
two  nights'  benefit  presentation  of  "Black 
Fury."  Picture  had  previously  been  shown 
by  the  same  management  in  the  Penn 
Street  Astor  Theatre,  Warner  Bros.,  with 
large  box  office  results.  Between  the  two 
presentations  at  the  Strand,  Judge  Mur- 
ranno,  Pittsburgh,  former  member,  State 
Legislature,  addressed  the  audience  in  be¬ 
half  of  support  for  the  hosiery  unions. 

Reading  Ministerial  Association,  acting  on 
complaints  at  its  monthly  meeting  against 
the  Rajah  Theatre  Sunday  presentations. 
Rajah  being  within  a  stone’s  throw  of  four 
churches,  two  Lutheran  and  two  Reformed, 
decided  that  it  saw  no  more  valid  reason 
for  taking  action  against  the  Rajah,  than 
against  any  other  Sunday  theatre.  Com¬ 
plaint  was  dismissed. 


Children* s  Bill  Up 


Employment  of  children  in  occasional 
radio  and  other  entertainment  activities 
would  be  permitted  by  an  amendment  to 
the  act  of  May  13,  1915,  introduced  in 
the  Pennsylvania  State  Senate,  June  3, 
by  Senator  Warren  R.  Roberts,  Demo¬ 
crat,  Northampton  County. 


FIRST  DIVISION’S  FIRST. 
The  first  First  Division  1935- 
1936  picture  to  be  announced, 
“Java  Head,”  includes  Anna 
May  Wong,  John  Loder  and 
Elizabeth  Allen  (courtesy 
MGM).  J.  Walter  Ruben 
(courtesy  MGM)  directed  the 
show,  from  the  Joseph  Her- 
gesheimer  prize-winning  novel. 
It  will  be  released  shortly. 


34 


Junl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Heard  In ' 


H 


ARRISBURG 

Plenty  Ballyhoo 
Here 


If  it’s  not  cups  it’s  ribbons,  and  if  it's  not 
ribbons  it’s  cups.  Mrs.  Henrietta  Arnold, 
attractive  cashier,  Colonial,  is  winning 
with  her  unusual  equestrienne  abilities. 

Loew’s  Cadet  Band,  sponsored  by  manager 
Sam  Gilman,  Loew  s  Regent,  was  one  of 
best  looking  organizations  in  Harrisburg's 
Mem  orial  Day  parade. 

Jerry  Wollaston’s  Victoria  Theatre  Junior 
Club  started  a  series  of  15-minute  broad¬ 
casts  every  Saturday  over  station  WHP, 
Harrisburg. 

Gliders  were  given  to  every  child  attending 
special  Victoria  Theatre  Junior  Club  pro¬ 
gram  at  Victoria. 

Genial  Galen  Fisher  reports  he  is  operating 
his  Galen  Theatre,  Marysville,  nine  miles 
from  Harrisburg. 

Said  salesman  A.  H.  Shoemaker,  Preferred, 
when  introduced  to  the  writer  at  Colonial 
by  manager  Jack  O’Rear:  Why  does  so 
much  information  about  Harrisburg  the¬ 
atres  appear  in  THE  PHILADELPHIA  EX- 


Milgram  Sues 

Dave  Milgram,  operating  in  West 
Chester,  has  brought  suit  against  Fox 
Film  Corporation. 

Suit,  in  Federal  Court,  this  district, 
is  an  outgrowth,  it  is  reported,  of  failure 
of  Milgram  to  buy  Fox  product  first  run 
for  1935-1936  for  his  Garden  Theatre. 
He  has  had  the  product  first  run  in  that 
city  since  Fox  and  S-W  severed  buying 
relations  a  couple  of  seasons  back. 

Ex-congressman  Ben  Golder  is  attor¬ 
ney  for  Milgram. 


HIBITOR?"  "Because  the  writer  is  on  the 
job,"  said  writer,  patting  himself  on  the 
back. 

“And  why  has  Preferred  achieved  the  suc¬ 
cess  it  enjoys?"  But  Shoemaker  is  more 
modest  than  the  writer. 

State  opened  its  doors  at  noon  Saturday,  in¬ 
stead  of  at  2  P.  M.,  for  early  showing  of 
"Our  Little  Girl." 

“Bob”  Etchberger,  assistant  to  manager  Gil¬ 
man,  Loews  Regent,  blessed  with  eight 
suits  of  clothing,  all  of  which  needed  press¬ 
ing  as  result  of  recent  rains,  had  white 
ones  pressed  for  Saturday  night  because 


H  EL  P  YOUR  BOX-OFFICE 
FIGHT  THAT  SUMMER  SLUMPI 


SECRETS  OF  BROADWAY'S 

NIGHT  LIFE  REVEALED 1 

• 

Mass  entertainment  for  Main 
Street  and  Main  Stem  on  any 
program  ...  in  any  situation. 


Intriguing  drama 
of  bright  lights , 
laughs  and  tears 
on  Broadway, 
after  dark ! 


RKO  RADIO  Picture 
Produced  by 
SELECT 
Productions 


RALPH  BELLAMY 
DONALD  COOK 
ROBERT  ARMSTRONG 

From  the  story  by  GORDON  KAHN 
Directed  by  CHARLES  LAMONT 
Assoc  idle  producer  BURT  KELLY 


weather  was  hot,  and  then  it  went  and  got 
too  cold  for  him  to  wear  it. 

A  free  public  showing  of  "The  Bad  Master,” 
new  sound  film  dealing  with  the  preven¬ 
tion  of  home  fires,  was  shown  recently  at 
the  Colonial  Theatre,  Harrisburg,  prior 
to  the  opening  of  the  first  regular  film 
program.  Film  was  produced  under  the 
direction  of  the  Automobile  Insurance 
Company,  one  of  the  Aetna  Life  affiliated 
companies  and  was  shown  at  the  Colonial 
under  the  auspices  of  the  Harrisburg 
offi  ces  of  the  Aetna  companies. 

Following  a  chicken  and  waffle  dinner  given 
for  them  in  recognition  of  their  meritori¬ 
ous  efforts  during  the  past  month  by  the 
Telegraph  Newspapers,  Harrisburg,  fifty 
carrier  boys  were  entertained  at  the  Her- 
shey  Community  Theatre,  Hershey, 
through  the  courtesy  of  manager  J.  B.  Sol- 
lenberger  and  Alex  Stoddart,  theatre  staff. 


Heard  In ' 


U 


P  -  S  T  A  T  E 

With 

Herb  Baylson 


Lebanon 

William  Hissner,  Academy  Theatre,  made  a 
very  nice  tie-up  with  one  of  the  town’s 
leading  stores.  Store  had  an  anniversary 
sale  during  the  month  of  May  and  gave 
numerous  coupons  to  every  customer, 
with  a  number  of  prizes  to  be  given  away 
later.  Drawing  took  place  last  week  from 
the  stage  of  the  Academy  and  the  local 
store  featured  this  item  in  all  their  adver¬ 
tising  and  plugged  the  picture. 

John  A.  Jackson  is  back  on  the  job  but  is 
taking  things  easy. 

Pottsville 

Comerford  employees,  Capitol  and  Hippo¬ 
drome,  had  a  great  stag  picnic  at  Sweet 
Arrow  Lake.  Sam  Friedman,  manager, 
Capitol,  walked  off  with  the  pinochle  prize, 
while  Joe  Krutul,  demon  bowler,  turned 
his  hand  to  pitching  quoits.  He  ringed 
them  just  like  he  used  to  make  strikes  and 
spares  and  copped  the  bacon.  Beer  drink¬ 
ing  contest  was  a  neck  and  neck  affair  all 
the  way  down  the  gullet.  Joe  finally  nosed 
out  Herwood  Hobbs,  manager.  Hippo¬ 
drome,  who  was  a  little  off  form. 

Herwood  Hobbs  in  connection  with  the  show¬ 
ing  of  "Notorious  Gentlemen,"  had  a  fea¬ 
ture  stage  attraction.  Pottsville  “Republi¬ 
can”  had  sponsored  a  group  of  miners  to 
sing  their  songs.  Upon  their  return  to 
Pottsville,  Hobbs  featured  them  as  a  stage 
attraction  and  drew  a  tremendous  crowd. 
The  Pottsville  "Republican”  co-operated 
and  gave  him  plenty  of  free  publicity. 

A1  Hoch,  WE  sound  engineer,  got  hit  in  the 
ball  game  but  continued. 

A  walkathon  tried  to  get  started  in  Potts¬ 
ville  but  through  the  quick  action  of  most 
of  managers  and  District  Attorney’s  office 
the  contest  was  stopped.  There  is  an  Act 
of  1903  that  forbids  athletic  contests  or 
exhibitions  to  be  held  for  longer  than  I  2 
hours  each  calendar  day. 


No  Jersey  Tax 


Though  the  sales  tax  of  2%  was 
passed  in  New  Jersey,  theatres  and 
amusements  are  exempt  from  such  pro¬ 
visions. 

The  passing  of  the  sales  tax  was  a 
surprise  to  many. 


•5  3>S 


THE  SHORTS  PARADE 


One  reelers  .  .  .  Two  reelers 
.  .  .  Three  reelers  .  .  .  Classi¬ 
fied  alphabetically. 


SERIAL 

THE  MIRACLE  RIDER.  Mascot.  15  episodes,  begin¬ 
ning  with  a  45-minute  first  episode.  Tom  Mix,  Jason 
Robards,  Joan  Gale,  Tony,  Jr.,  Robert  Frazer,  Pat 
O'Malley,  Charles  Middleton,  Chief  Standing  Bear.  Mix 
makes  a  big  comeback  as  a  Texas  Ranger  who  seeks 
to  prevent  the  crooked  gang  from  chasing  the  folks 
out  of  a  territory  because  of  a  secret  explosive.  First 
episode  is  filled  with  action  and  the  whole  thing  looks 
like  whirlwind  stuff.  Tom  and  Tony,  Jr.,  come  back 
strong  and  there  is  the  Indian,  western  background  to 
help.  Levine  has  scored  again.  EXCELLENT. 

THREE-REEL 

Sport 

JACK  DEMPSEY,  IDOL  OF  MILLIONS.  Produced  by 
Leon  Britton.  Narrated  by  Thornton  Fisher.  26m. 
A  review  of  shots  from  Dempsey’s  big  battles,  with 
a  slight  siory  interwoven.  For  the  men  this  is  ideal, 
inasmuch  as  it  will  bring  back  fond  memories.  The 
Willard,  Carpentier!,  Gibbons,  Tunney,  Firpo  avid 
other  matches  are  shown.  This  is  exploitable  as  well. 
It  winds  up  with  a  good  plug  for  Jack's  restaurant. 
OKAY  FOR  MALES. 

McLARNIN-ROSS  FIGHT.  Twentieth  Century  Sporting 
Club — Oliver  Film  Corporation.  35m.  Exhibitors  are 
advised  to  cut  this — rounds  1,  2,  6,  9,  11,  15  are 
suggested  as  good  to  retain.  Reason  being  that 
fight  shows  good  boxing  but  lacks  action,  and  audi¬ 
ence  may  grow  restive.  Rounds  mentioned  show  best 
of  action  and  are  consecutive  enough  to  tell  story — 
last  round  being  very  interesting:  both  fighters  dog- 
tired,  hanging  on  slow.  GOOD. 

TWO-REEL 


Comedy 

FRIENDLY  SPIRITS.  Fox-Educational — Star  Personal¬ 

ity-Top  Notch.  19m.  Ernest  Truex  comes  back 
strong  in  this  one.  What  with  his  gambling  desires 
and  his  wife  to  take  care  of,  the  short  packs  plenty 
of  laughs  and  gives  Truex  lots  of  opportunity.  This 
is  one  of  the  best  Truex  shows  yet.  EXCELLENT. 

PICKLED  PEPPERS.  Radio — Four  Star  Comedies.  20m. 
Jack  Mulhall  is  the  principal  name  to  sell  in  this. 
He  is  in  the  insurance  business  and  most  of  the  story 
shows  the  troubles  he  gets  into  trying  to  close  the 
deal.  Otherwise,  there  isn't  much.  SO-SO. 

SOUTHERN  EXPOSURE.  MGM — Hal  Roach.  21m. 
Charley  Chase  is  up  to  usual  antics.  A  New  York 
lawyer,  he  and  wife  learn  they  are  related  to  Chases, 
of  Chaseville,  Kentucky;  they  go  there.  Expecting  to 
meet  old  Kentucky  aristocracy,  they  find  themselves 
with  hillbillies — and  raw  ones,  at  that.  Comedy  in 
predicament  of  Chase  and  description  of  mountain¬ 
eers.  GOOD. 

Dramatic 

MARCH  OF  TIME.  20m.  Undeniably  powerful, 
thunderous,  and  exciting,  this  fourth  in  the  March  of 
Time  series  should  be  seen  by  exhibitor,  keeping  in 
mind  his  audience  type.  Sequences  here  are  descrip¬ 
tion  of  Washington  politics,  with  informal  shots  of 
newspaper  men  and  big  political  figures;  survey  of 
Russian  achievement  from  Leningrad  to  Kamchatka; 
and  enormously  effective  description  of  naval  tactics, 
on  planning  board  and  in  battle  practice.  No  more 
powerful  argument  for  Communism  could  have  been 
produced  by  Russian  studios  than  second  sequence; 
hence  metropolitan  audiences  only  will  appreciate 
this.  Naval  shots  are  unique,  forceful,  startling; 
explain  fascination  military  life  holds  for  some  men. 
IMPRESSIVE. 

Color  Musical 

MFMORIES  AND  MELODIES.  MGM — Musical  Revue. 
16m.  For  color  alone,  this  is  worth  booking.  Cos¬ 
tuming,  direction,  creation  of  moods  in  Technicolor — 
all  superlative.  There  is  also  the  music;  in  this 
c~se  Stephen  Foster’s,  and  very,  very  well  done.  Slight 
story  concerns  episode  in  Foster’s  life — he  gives  “My 
Old  Kentucky  Home”  to  girl  he  adores,  without  pay, 
when  he  badly  needs  money.  Most  of  Foster’s  better 
known  music  heard.  EXCELLENT. 


Color  Musical  Comedy 

SPRINGTIME  IN  HOLLAND.  Vitaphone — Broadway 

Brevities.  20m.  Dorothy  Dare,  Felix  Knight,  Al 
Shean,_  Hobart  Cavanaugh.  This  is  a  topnotcher. 
What  with  the  color  background,  the  musical  comedy 
atmosphere,  tulip  time  in  Holland,  and  Bobby  Con- 
nel  ly-tupervised  dancing,  and  the  names  present, 
Springtime  in  Holland”  is  about  as  good  as  they 
come  in  this  musical-two-reeler  department.  Dorothy 
Dare  and  Felix  Knight  sing.  The  dances  stand  out, 
too.  EXCELLENT. 


Travel 

TRIP  THROUGH  FIJILAND.  RKO.  15m.  The  Island 
of  Fiji  should  be  interesting  to  all  and  this  takes  in 
the  occupations,  daily  lives,  fishing,  dancing,  etc.,  of 
the  natives.  Photography  is  generally  above  the  ordi¬ 
nary.  For  a  travelogue,  this  rates  in  the  higher 
bracket.  SATISFYING. 


ONE-REEL 


Color  Cartoon 

CAT,  A  BELL  AND  A  MOUSE.  Columbia — Color  Rhap¬ 
sodies.  7m.  This  one  is  up  to  the  standard  set  by 
the  series  and  its  idea  is  indicated  by  the  title.  It 
should  satisfy.  WELL  DONE. 

COOKIE  CARNIVAL.  Walt  Disney  Silly  Symphony — 
United  Artists.  9m.  Pretty  innocuous,  this.  Only 
real  merit  is  Technicolor,  which,  with  excellent 
drawing,  provides  eye  entertainment.  Cookies  come  to 
carnival,  to  choose  beauty  queen.  Ugly  duckling 
cookie  finally  wins  prize;  hero  who  helped  her  be¬ 
comes  King.  FAIR. 

MARY'S  LITTLE  LAMB.  Powers  Corni-color,  Celebrity 
Productions.  7m.  Mary  goes  to  school,  and  her 

lamb  follows  and  creates  complications,  upsetting 
a  school  show  and  getting  the  teacher  into  uproar. 
Good  comedy,  caricature,  color.  GOOD. 

MERRY  KITTENS.  Radio — Rainbow  Parade.  8m.  Three 
little  kittens  find  time  heavy  on  their  hands,  monkey 
around  with  a  dog.  By  the  time  he  is  through 
with  them  they  are  sorry  they  started.  This  doesn't 
shape  up  with  the  better  numbers  in  the  Radio  color 
series.  SO-SO. 

THE  PICNIC  PANIC.  Radio — Rainbow  Parade.  7m. 

Novelty  in  that  it  starts  off  with  three  live  little 
girls  in  the  house  on  a  rainy  day.  The  coffee  pot, 
tea  kettle  and  another  pot  start  whistling,  and  then 
the  coffee  pot  talks  to  the  little  girls,  tells  them 
about  picnic.  Cartoon  sequence  starts  with  some 
funny  sequences.  After  the  story  is  told,  the  short 
reverts  back  to  the  tale-teller,  with  all  the  little 
girls  admitting  it  is  quite  a  story.  DIFFERENT. 

WATER  BABIES.  UA-Disney — Silly  Symphony.  7m. 
Disney  more  than  makes  up  for  a  succession  of  fair-to- 
middling  symphonies  by  giving  us  “Water  Babies,” 
due  to  create  more  comment  than  any  since  “Three 
Little  Pigs.”  Through  color  combinations,  cuteness 
of  ideas,  general  spirit,  “Water  Babies”  places  itself 
in  line  for  Academy  consideration.  No  audience  will 
see  it  without  wanting  to  applaud.  The  daily  life 
of  the  water  babies,  cute  little  things,  as  they  play, 
enjoy  themselves,  finally  go  to  sleep  again  in  the 
water  lilies  is  ace  stuff.  SIMPLY  SWELL. 


Cartoon 

A  LITTLE  SOAP  AND  WATER.  Paramount — Betty 

Boop.  7m.  Popular  Boop  number  with  the  story 
showing  her  trouble  in  washing  her  dog.  She  has  a 
time  of  it,  cashes  the  mutt  into  the  tub,  but  he 
only  falls  into  the  coal.  GOOD. 

BUDDY'S  LOST  WORLD.  Vitaphone — Looney  Tune.  7m. 
Buddy,  on  a  Conan  Doyle  quest,  reaches  the  Lost 
World,  is  saved  from  cannibals  and  other  things  by  a 
friendly  dinosaur.  The  finish  is  fast.  GOOD. 

KING’S  JESTER.  Columbia — Krazy  Kat.  7m.  Krazy 
Kat  is  king's  jester,  as  title  implies — and  story  re¬ 
volves  about  attempts  to  make  King  Sourpuss  laugh. 
Penalty  for  not  so  doing  being  the  headman’s  axe. 
But  Krazy  Kat  succeeds.  FAIR. 

KING  LOONEY  THE  XIV.  Fox-Educational — Terry 

Toon.  6m.  The  mice  have  enough  of  the  King  Cat 
and  they  finally  get  after  him.  Needless  to  say,  the 
end  is  fast,  furious  and  the  mice  win  their  point. 
Up  to  the  standard  of  the  other  Terry  Toons.  The 
splendid  voices  in  the  background  will  please. 
PLEASANT. 

SCRAPPY’S  GHOST  STORY.  Charles  Mintz,  Columbia. 
7m.  Scrappy  and  his  pal  swap  ghost  stories  on  dark 
night  before  a  long  fire — and  inevitably  fall  asleeo 
and  dream  more  horrible  ghost  stories.  Very  good 
spooky  stuff,  excellent  drawing,  music,  and  sound 
effects.  GOOD. 

Musical 

ANSON  WEEKS  AND  HIS  MUSICAL  COCKTAIL.  Para¬ 
mount — Acts.  10m.  With  Conrad,  the  marionette, 

included,  this  musical  short  is  up  to  the  average.  The 
marionette  has  been  seen  around  before.  FAIR. 

EXCUSE  MY  GLOVES.  Paramount — Headliner.  9m. 

Headliners  include  Jack  Doyle,  the  Irish  boxer,  3 
X  Sisters,  Ted  Husing,  m.  c.,  Betty  Jane  Cooper  and 
Lathrop  Brothers  in  dances.  Doyle  sings  and  looks 
good  dressed  up.  INTERESTING. 


THE  WISHING  STONE.  Vitaphone — Melody  Master. 

10m.  Dave  Apolion,  who  is  a  generally  good  enter¬ 
tainer,  keeps  up  to  the  mark  with  his  band  in  this 
one,  playing  songs  which  will  find  favor  with  audi¬ 
ences  generally.  FAIR. 

RAIN  SONGS.  Master  Arts — Sing  Song  Series.  7m. 
Lew  White  is  at  the  organ  and  Irving  Kaufman  sings 
several  songs,  each  about  rain.  The  result  is  pleasant 
stuff  of  its  kind.  FAIR. 

Musical  Travel 

CALEDONIA,  STERN  AND  WILD.  Alliance  Films,  Ltd. 
10m.  Bound  by  no  continuity  but  some  very  good 
music  by  the  British  Philharmonic  Orchestra,  this  is 
not  up  to  par.  Even  the  photography  is  bad — fogged, 
jerky,  a  mere  collection  of  Scottish  scenic  shots  such 
as  an  amateur  could  take  (and  probably  did).  FAIR. 

SUNNY  SPAIN.  Alliance  Films,  Ltd.  10m.  Music 
from  Bizet’s  “L’Arlesienne  Suite”  furnished  by  sym¬ 
phony  orchestra  is  all  that  recommends  this  spotty 
collection  of  Spanish  clips.  No  story  thread  holds 
this  together,  and  there  is  not  even  virtue  of  good 
photography,  lighting,  and  selection  of  pictorial 
values.  FAIR. 

Novelty 

BETTER  HOUSING  NEWS  FLASHES,  No.  3.  Pathe 
News.  6J4m.  Uncle  Sam  being  in  the  money  lending 
business,  albeit  altruistically,  he  has  to  do  some 
advertising — and  these  “flashes”  are  the  result.  They 
are  interesting,  and  very  well  done,  after  the  manner 
of  the  news  reel.  Shots  are  shown  of  model  home; 
how  renovation  helps  old  business  sites,  recreates  old 
homes;  how  Federal  Housing  Administration  program 
is  helping  all  building  material  industries — and  there 
are  many.  GOOD. 

BETTER  HOUSING  NEWS  FLASHES,  No.  4.  Pathe 
News.  6i/'2m.  What  a  “broke”  city — Key  West, 
Florida — did  to  rehabilitate  itself  is  shown  here.  Citi¬ 
zens  transformed  shabby,  damp  and  hot  town  into 
modern,  tropical  resort  by  modernizing  their  houses. 
Also  shown  are  suggestions  how  to  improve  "your 
unused  attic”;  and  a  forecast  on  the  appearance  of 
“tomorrow's  typical  American  home.”  GOOD. 

CHAIN  LETTER  DIMES.  MGM  Junior  Feature — Pete 
Smith  Oddity.  7m.  This  is  interesting  little  account 
of  current  chain  letter  craze,  with  amusing  comment 
by  Pete  Smith.  Some  shots  very  funny.  GOOD. 

FIGHTIN’  F7SH.  MGM  Junior  Feature — Metro-Oddity. 
Pete  Smith  announcing.  10m.  Shots  of  salmon  are 
indicated,  with  Pete  Smith  standing  by  with  the 
usual  wise-cracks  to  make  the  subject  pleasant  and 
instructive.  GOOD. 

NO  MOTOR  TO  GUIDE  HIM.  Paramount — Varities. 

10m.  Shorty,  who  has  appeared  in  other  Varietieites 
numbers,  is  in  this.  He  manages  to  get  mixed  up 
with  a  car,  winds  up  with  it  going  over  a  hill. 
Shorty,  however,  isn't  hurt.  As  a  novelty  this  might 
serve.  FAIR. 

PATHE  TOPICS  No.  5.  RKO — Topics.  10m.  A  river 
in  Wales,  plant  study,  with  the  sun's  effects  shown, 
a  song  in  Russian  and  other  material  is  included  in 
this  diversified  reel.  It  should  be  of  interest  where 
program  building  is  appreciated.  OKAY. 


SCREEN  SNAPSHOTS.  No.  9.  Columbia.  10m.  Horse 
shots,  Palm  Spring  shots,  each  with  movie  stars.  A 
fair  member  of  an  interesting  series,  and  likely  to 
be  enjoyed  by  most  folk.  FAIR. 

THE  KING'S  JUBILEE.  British  Movietone  News.  8m. 
Very  effective  in  following  royal  procession  almost  from 
start  to  finish  of  the  celebration.  Photography  is 
well  done,  and  English  announcer  Eric  Dunstan  is  not 
too  English.  Nevertheless  exhibitor  must  gauge 
interest  in  things  English  by  his  audience,  before 
booking.  GOOD. 

Sport 

KINGS  OF  THE  TURF.  Vitaphone — Pepper  Pot.  8m. 
Shots  on  how  Derby  winners  become  Derby  winners. 
Marion  Davies,  Dick  Powell,  Ruby  Keeler,  Al  Jolson, 
other  stars,  are  seen,  with  a  well  made  and  narrated 
story  of  the  training  of  race  horses,  with  Azucar's 
winning  the  Santa  Anita  Handicap  the  grand  climax. 


SKI-SCRAPERS.  Fox-Educational — Treasure  Chest.  10m. 
Sports  lovers  and  others  will  like  this.  With  an  excel¬ 
lent  musical  accompaniment  and  a  thrill  a  minute, 
these  ski  shots,  with  some  hair  raisers,  will  interest 
all.  In  addition,  some  child  shots  of  the  young  skiing 
are  included.  GOOD. 

TOP  FORM.  Paramount-Rice  Sportliqhts.  10m.  With 
Ted  Husing  announcing,  form  of  certain  athletes, 
in  swimming,  baseball  and  golf  are  shown.  Handlino 
is  fine,  with  the  short  certain  to  please  the  men  and 
women  as  well.  All  sports  shots  seen  include  notables 
in  their  field.  GOOD. 


36 


THE  PHILADELPHIA  EXHIBITOR 


6-POINT  REVIEWS 


Who  made  it  .  .  .  Who’s  in  it  .  .  .  How 
good  it  is  .  .  .  Classified  for  adult  or  family 
trade  .  .  .  What  it  is  all  about  .  .  .  Length. 


FIRST  DIVISION 

j 

COLUMBIA 

M 

FOX 

Family 

Rainbow’s  End  (3050)  Western 

60m. 

Hoot  Gibson,  June  Gale.  Oscar  Apfel,  Warner  Rich¬ 
mond,  Ada  Ince,  Charles  Hill,  Stanley  Blystone,  Buddy 
Roosevelt. 

Western  hero  Hoot  Gibson  follows  up  his 
first  western  in  this  series  with  another  entrant 
that  should  prove  quite  satisfactory.  With 
fights,  hard  riding,  even  more  plot  than  usual, 
“Rainbow’s  End”  fills  the  bill,  should  please 
western  tans.  As  a  son  who  can't  get  along 
with  his  father,  eventually  proves  he  has  what 
it  takes  by  rounding  up  the  cattle  rustlers,  Gib¬ 
son  is  adequate,  provides  the  usual  good  Gibson 
performance. 

Estimate:  Okay. 


GB 


Justice  of  the  Range  (5207)  Western 

58m. 

Tim  McCoy,  Billie  Seward,  Ward  Bond,  Guy  Usher, 
Edward  LeFant. 

Plenty  of  shooting,  great  deal  of  action, 
clean,  somewhat  involved  but  fast-moving  plot, 
good  photography,  direction,  attention  to  details 
make  this  ideal  for  neighborhood  family.  Tim 
is  hired  6y  town  commissioner  to  settle  feud 
between  two  families,  McLeans,  Brennans. 
Former  think  the  latter  are  rustling  cattle. 
McCoy  finds  web  of  intrigue  woven  by  com¬ 
missioner  himself,  who  uses  feud  of  families 
to  divert  suspicion  from  himself,  while  he  robs 
both  through  fraudulent  cattle  deals.  Polly- 
anna  ending  may  be  banal,  but  acting  is  intelli¬ 
gent  and  adult. 

Estimate:  Swell  family  western. 


Charlie  Chan 

in  Egypt  (544) 


Family 
Mystery  Drama 
74m. 


Warner  Oland,  Pat  Paterson,  Rita  Cansino,  Frank 
Conroy,  Jameson  Thomas,  James  Eagles,  Paul  Porcasi, 
Stepin  Fetchit,  Arthur  Stone,  Thomas  Beck. 


Movie  goers  fall  into  two  classes  ( 1 )  those 
who  like  Charlie  Chan  stories  (2)  those  who 
don’t  like  Charlie  Chan  stories.  The  first  group 
will  be  more  than  satisfied  with  “Charlie  Chan 
in  Egypt",  little  different  in  technique,  but  aider! 
by  Egyptian  mummy  background,  mysterious 
atmosphere,  desert  intrigue.  Never  is  there  any 
question  but  that  Charlie  Chan  will  solve  the 
mystery,  find  the  culprit,  the  proverbial  menace, 
protect  the  heroine.  In  addition,  comedian 
Stepin  Fetchit  ambles  about,  aids  the  comedy 
end. 


Estimate:  Satisfying. 


My  Song  for  You  (3414)  Musical 

70m. 

Jan  Kiepura,  Sonnie  Hale,  Aileen  Barspn,  Gina  Malo, 
Emlyn  Williams,  George  Merritt,  Muriel  George. 

Jan  Kiepura  should,  by  this  time,  have  built 
up  an  American  film  reputation  for  himself. 
Through  singing,  other  Kiepura  pictures  have 
managed  to  attract  interest.  “My  Song  for 
You”  is  no  novelty,  from  the  plot  angle,  but 
Kiepura's  singing  will  satisfy  music  lovers. 
Sonnie  Hale’s  comedy  is  not  typically  Ameri¬ 
can,  story  may  not  be  too  inspired,  but  Kie- 
pura’s  voice  is  enough  return  for  music  lovers 
who  pay  admissions.  “Cleste  Aida”  and  “Ave 
Maria,”  two  numbers,  are  highlights,  should 
repay  patrons  for  their  interest. 

Estimate:  Swell  singing. 


The  Clairvoyant  (3503)  Melodrama 

73m. 

Claude  Rains,  Fay  Wray,  Jane  Baxter,  Ben  Field.  Mary 
Clare,  Jack  Raine,  Margaret  Davidge,  Denier  Warren, 
Donald  Clathrop. 

A  picture  which  reaches  eerie  heights,  this  is 
excellent  for  any  adult  class.  Intelligently 
acted,  written,  with  convincing  direction,  set¬ 
ting,  this  ranks  with  superior  Hollywood  pro¬ 
duction.  Two  stars  familiar  to  American  audi¬ 
ences  makes  this  additionally  pleasant — Fay 
Wray,  Claude  Rains.  Casting  is  excellent, 
Rains  giving  perfect  performance  as  vaudeville 
seer  who  suddenly  finds  really  clairvoyant 
power.  He  predicts  a  train  smash.  His  fame 
rising,  he  predicts  a  Derby  winner.  He  is  right 

and  a  huge  success.  However,  it  is  due  to 
woman  that  he  has  his  power — she  acts  as  his 
“battery”  in  clairvoyance.  His  happy  life  with 
wife  is  nearly  smashed  by  this  circumstance. 
High  point  is  portrayal  of  tunnel  disaster  under 
River  Humber,  which  Rains  foresees,  tries  to 
prevent,  and  is  accused  of  precipitating  because 
he  frightened  workers  into  panic.  He  is  tried, 
but  makes  miraculous  predictions  in  courtroom, 
is  acquitted.  His  marital  difficulties  are  also 
solved,  “other  woman” — played  by  Jane  Baxter 
—agreeing  to  go  out  of  his  life  because  it  is 
not  certain  whether  Rains’  gift  is  from  God— 
or  the  Devil. 

Estimate:  No  trouble  anywhere  with  adults. 


Love  Me  Forever  ( - )  Musical 

109m. 

Grace  Moore,  Robert  Allan,  Leo  Carrillo,  Sprinq 
Byington,  Michel  Bartlett,  Luis  Alberni,  Thurston  Hall, 
Douglas  Dumbrille,  Gavin  Gordon,  Harry  Barris. 

Columbia’s  first  Moore  picture,  “One  Night 
of  Love,”  brought  the  company  much  glon- 
boosted  the  star,  proved  a  prestige  picture,  did 
better  at  the  box  office  window  in  class  centres 
than  in  others.  “Love  Me  Forever  ’  does  not, 
first  sight,  look  like  hit  its  predecessor  was. 
Chief  fault  is  that  Miss  Moore  has  competition 
in  acting,  singing  field.  Leo  Carrillo  turns  in 
the  best  acting  performance,  Michael  Bartlett 
presses  her  closely  for  singing  honors.  The 
story,  not  to  be  compared  with  the  singing,  has 
her  admired  by  a  wealthy  Italian,  who  finds  out 
she  is  a  good  girl,  finances  her  eventually  for 
the  opera,  learns  she  loves  another,  gets  in  a 
debt  jam,  pays  with  his  life  when  he  comes 
to  the  theatre.  Those  who  like  good  singing 
will  be  pleased  but  exhibitors  who  look  for  a 
natural  in  “Love  Me  Forever”  will  find  they 
will  have  to  work  for  best  b.  o.  returns. 

Estimate:  To  be  sold. 


The  Unknown  Woman 

(5035) 


Family 

Melodrama 

60m. 


Marian  Marsh,  Richard  Cromwell,  Arthur  Hohl,  Rob¬ 
ert  Middlemass,  Nana  Bryant,  Douglas  Dumbrille,  Henry 
Armetta,  George  McKay. 

With  all  the  G-men  publicity  current,  it  was 
only  logical  that  someone  would  turn  to  the 
G-woman  angle.  “The  Unknown  Woman” 
doesn’t  reveal  this  until  the  final  reel,  but  be¬ 
fore  that  family  audiences  will  have  been  inter¬ 
ested  by  this  programmer.  Hero  Cromwell 
gets  mixed  up  with  a  gang,  meets  the  heroine 
who  tells  him  his  associates  has  swindled  her 
father,  asks  his  aid  to  outwit  the  culprit.  Event¬ 
ually,  she  not  only  gets  what  she  wants  but  the 
hero  as  well.  Short  on  names,  short  in  novelty, 
“The  Unknown  Woman”  somehow  manages, 
through  able,  workmanlike  direction,  to  be 
passable  program  fare. 


Estimate:  Fair. 


Ginger  (545)  Comedy 

79m. 

Jane  Withers,  Jackie  Searl,  0.  P.  Heggie,  Walter 
King,  Katherine  Alexander,  Richard  Powell,  Glenda 
Fcwler,  Tommy  Bupp. 

Fox  lost  no  time  in  capitalizing  on  the 
impression  made  by  Jane  Withers  in  “Bright 
Eyes,”  so  produced  “Ginger.”  “Ginger”  will 
stand  on  its  own,  will  help  strengthen  the  young 
child  star's  place,  will  more  than  satisfy  audi¬ 
ences.  Lacking  big  names  to  sell,  but  certain 
to  build  through  word  of  mouth,  the  Withers- 
Searl  opus  has  a  good  story,  is  well  directed. 
As  a  kid  from  a  tough  section  who  is  brought 
into  a  wealthy  family,  makes  a  real  boy  out  of  a 
spoiled  darling,  Little  Miss  Withers  steals  all 
scenes,  brings  praise  to  herself.  Family  audi¬ 
ences  will  like  it  best,  but  laughs  are  there  for 
all. 


Estimate:  Buildup  for  a  find. 


LIBERTY 


Family 

Dizzy  Dames  Comedy 

65m. 

Marjorie  Rambeau,  Lawrence  Grey,  Florine  McKin¬ 
ney.  Fuzzy  Knight,  Burton  Churchill,  Kittv  Kelly, 
Lillian  Miles,  Mary  Forbes,  John  Warbu  ton,  Inez 
Courtney. 

A  mother,  once  a  theatrical  star,  now  a 
boarding  house  keeper  for  theatrical  people, 
doesn’t  want  her  daughter  to  enter  the  profes¬ 
sion,  seeks  to  have  her  marry  a  wealthy  young 
man.  Love,  however,  wins  out,  sees  the  daugh¬ 
ter  get  the  young  song  writer,  even  though  the 
mother  has  kept  the  daughter  in  a  finishing 
school  to  escape  any  theatrical  influence.  Be¬ 
cause  it  has  some  pluggable  song  numbers 
(“Martinique,”  “I  Was  Taken  By  Storm,” 
“Let’s  Be  Frivolous”),  because  it  has  good  char¬ 
acterizations  (Burton  Churchill,  Fuzzy  Knight, 
Marjorie  Rambeau),  because  it  moves  rapidly, 
“Dizzy  Dames”  will  overcome  whatever  handi¬ 
caps  a  familiar  story  brings,  prove  satisfac¬ 
tory.  Interwoven  are  musical  numbers  that 
will  help  selling. 

Estimate:  Entertains. 


THE  PHILADELPHIA  EXHIBITOR 


37 


RADIO  ■  UNIVERSAL  |  PARAMOUNT 


Becky  Sharp  (4101) 


(Technicolor) 


Adult 

Melodrama 

84m. 


Miriam  Hopkins,  Mrs.  Leslie  Carter,  Alan  Mowbray, 
G.  P.  Huntley,  Jr.,  Nigel  Bruce,  Billie  Burke,  Doris 
Lloyd. 


The  trade  can  now  be  told  that  “Becky 
Sharp’’  is  all  that  has  been  predicted — as  far  as 
color  goes.  The  new  technicolor  process  scores, 
makes  up  for  any  deficiencies  that  may  be  seen 
in  other  parts  of  the  picture.  As  a  courtesan 
who  is  unfaithful  to  her  husband,  even  to  her 
lovers,  Miriam  Hopkins  is  the  ace  number,  is 
ably  supported.  If  this  were  in  black  and  white 
it  would  not  hit  the  mark  but  with  color  it  be¬ 
comes  a  different  proposition.  Story,  itself,  is 
adult,  fit  only  for  grownups,  but  photography, 
drama,  comedy  moments  are  generally  well 
handled.  Showmen  will  sell  the  color  above 
everything,  concentrating  on  naturalness. 

Estimate:  Plug  the  all-color  idea. 


Family 

The  Arizonian  ( - )\  Western 

75m. 

Richard  Dix,  Preston  Foster,  Margot  Grahame,  Louis 
Calhern,  Ray  Mayer,  James  Bush,  Joe  Sauers,  Francis 
Ford, 

Radio’s  Richard  Dix  seems  to  have  found  the 
sphere  in  which  he  belongs  in  “The  Arizonian.” 
Red  blooded  melodrama,  lusty  western  atmos¬ 
phere,  fast  moving  story,  okay  characterizations 
combine  to  give  Dix  a  vehicle  that  will  stand 
up  with  the  better  westerns,  might  even  do  in 
neighborhoods  where  westerns  are  used.  Pic¬ 
ture  aims  at  something  better  than  usual  open 
air  fare,  with  Dix  the  hero  who  cleans  up  the 
town,  routs  the  bad  element,  saves  the  day. 
More  expensive,  better  cast,  better  produced 
than  horse  operas  seen  these  days,  “The  Arizon¬ 
ian”  deserves  better  backing,  ought  to  get  it. 

Estimate:  Good  job. 


METRO 


No  More  Ladies 


(409) 


Adult 
Comedy  Drama 
90m. 


Joan  Crawford,  Charles  Ruggles,  Robert  Montgomery, 
Franchot  Tone,  Edna  May  Oliver,  Gail  Patrick,  Reginald 
Denny,  Vivienne  Osborne,  Arthur  Treacher. 

From  a  stage  play  that  has  a  good  run,  Metro 
has  created  a  many  starred  vehicle  that  should 
more  than  hold  its  own.  Smacked  with  that 
class  label  so  familiar  to  Metro  productions, 
“No  More  Ladies”  present  a  1935  story,  begins 
with  a  marriage  that  is  most  modern,  includes 
heroine  Joan  Crawford  as  the  all-forgiving, 
plenty  smart  wife,  hero  Robert  Montgomery  as 
the  husband  who  is  attracted  by  many  ladies. 
To  insure  audience  attention  all  the  way,  casters 
included  Franchot  Tone,  Charlie  Ruggles,  Edna 
May  Oliver,  others  to  insure  success.  As  long 
as  women  are  interesting,  as  long  as  there  is 
plenty  play  for  the  emotions,  any  picture  has 
a  good  chance.  “No  More  Ladies”  has  these 
and  what  has  been  mentioned  above.  It  should 
do  business. 


Family 

Border  Brigands  (8085)  Western 

57m. 

Buck  Jones,  Lona  Andre,  Fred  Kohler,  Frank  Rice, 
J.  P.  MacGowan,  Hank  Bell,  Gertrude  Astor. 

This  time,  hero  Jones  turns  to  the  Northwest 
Mounted  Police,  appears  as  a  mountie  who  mas¬ 
querades  in  order  to  get  in  with  the  gang,  find 
the  man  who  murdered  his  brother.  It  doesn’t 
take  him  long  to  achieve  his  purpose,  effect  a 
trap  whereby  the  bad  ones  are  brought  across 
the  border  into  Canadian  territory,  into  North¬ 
west  Mounted  hands.  This  one  stands  up  with 
the  better  grade  Jones  westerns. 

Estimate:  Satisfactory. 


The  Raven  (8016) 


Family 

Melodrama 

60m. 


Karloff,  Bela  Lugosi,  Lester  Matthews,  Irene  Ware, 
Sam  Hinds,  Inez  Courtney,  Spencer  Charters,  Arthur 
Hoyt. 

Cautious  Universal  asserts  the  picture’s  story 
is  only  suggested  by  the  Edgar  Allen  Poe  poem, 
thus  has  proper  defense  against  those  who  might 
look  for  some  similarity  between  poem,  picture. 
As  it  emerges  in  film  form,  “The  Raven”  is 
strong  melodrama,  with  Lugosi  as  a  surgeon 
who  loves  the  heroine,  finds  himself  frustrated, 
turns  to  diabolical  schemes  to  gain  his  ends. 
Karloff  enters  as  an  escaped  criminal  whose 
face  is  changed  horribly  by  Lugosi,  must  do 
Lugosi's  evil  bidding  if  he  wants  a  better  com¬ 
plexion.  Finish,  better  for  a  serial  than  a  feat¬ 
ure,  brings  in  sliding  doors,  panels,  swinging 
pendulums,  elevators,  etc.,  before  his  own  ter¬ 
rible  creation  gets  him.  Hero,  heroine,  father 
are  saved.  Plorror  followers,  thrill  seekers, 
blood-thunder  fans  will  like  it. 

Estimate:  Okay  horror  picture. 


WARNERS 


.  .  .  ..  .  Family 

Alibi  Ike  (815)  Comedy 

68m. 

Joe  E.  Brown,  Roscoe  Karns,  Olivia  De  Havilland, 
William  Frawley,  Ruth  Donnelly,  Eddie  Shubert,  Paul 
Horney,  Gene  Morgan. 

All  the  more  surprising  because  for  once  one 
motion  picture  company  has  timed  a  baseball 
picture  to  break  in  the  baseball  season,  “Alibi 
Ike”  is  good  Brown  fodder,  destined  to  be  pop¬ 
ular.  The  late  Ring  Lardner  contributed  a 
characterization,  Warners  found  Brown  to  fit 
it.  Result  is  a  comedy-filled  picture,  best  liked 
by  men  and  small  boys,  but  fit  for  the  entire 
family.  As  “Alibi  Ike”  who  almost  loses  his 
girl  because  he  does  the  wrong  thing,  Brown 
has  a  field  day,  should  score  a  hit  at  box  offices. 

Estimate:  Should  score. 


College  Scandal 

(3445) 


Family 
Mystery  Drama 
75m. 


Arline  Judge,  Kent  Taylor,  William  Frawley,  Wendy 
Barrie,  Mary  Nash,  William  Stack,  Eddie  Nugent, 
Johnny  Downs,  Joyce  Compton,  Sam  Hinds,  Douglas 
Wood,  Margaret  Armstong,  Benny  Baker,  William 
Benedict. 


A  revengeful  mother,  losing  her  son  through 
fight  caused  by  college  hazing,  determines  to 
get  even,  causes  two  deaths,  almost  gets  a  third, 
is  killed  herself,  through  her  own  plotting. 
Placed  in  a  college  background,  equipped  with 
the  usual  movie  varsity  touches,  “College  Scan¬ 
dal  ’  is  short  on  name  strength,  longer  on  en¬ 
tertainment,  interest  values.  Because  its  mystery 
moments  have  been  well  directed  by  Ohio 
State’s  Elliott  Nugent,  because  the  players  make 
up  in  performance  what  they  lack  in  star  lustre, 
“College  Scandal”  should  please  though  short 
on  marquee  attention. 


Estimate:  Satisfactory  job. 


Paris  in  Spring  ( - )  Comedy 

82m. 

Mary  Ellis,  Tullio  Carmanati,  Ida  Lupino,  Lynne 
Overman,  Jessie  Ralph,  Arnold  Korff,  Akim  Tamiroff, 
Jack  Mulhall,  James  Blakeley. 

Tinsel  romantic  comedy  that  should  please 
best  in  class  houses,  “Paris  in  Spring”  is  light 
material,  well  handled,  certain  to  satisfy  more 
sophisticated  audiences.  Backed  by  names. 
Lewis  Milestone  direction,  satisfying  songs,  the 
show  is  saleable  stuff,  has  most  appeal  for  the 
better  class  theatres.  Heroine  Ellis  is  a  singer 
loved  by  hero  Carmanati.  Both  try  to 
straighten  cut  two  young  lovers,  run  into  com¬ 
plications,  see  them  finally  settled.  Because  it 
has  been  ably  directed,  because  it  has  charming 
comedy,  music,  “Paris  in  Spring”  may  be  re¬ 
commended. 

Estimate:  Pleasant. 


MONOGRAM 


The  Keeper  of 

the  Bees  (3002) 


Comedy 


Family 

Drama 

75m. 


Neil  Hamilton,  Betty  Furness,  Emma  Dunn,  Edith 
Fellowes,  Hobart  Bosworth,  Helen  Jerome  Eddy, 
Marion  Shilling,  Barbara  Bedford,  Lafe  McKee. 

Given  a  creditable  production,  intelligence, 
sympathetic  handling,  “The  Keeper  of  the  Bees  ’ 
will  provide  good  returns  for  the  box  offices 
that  play  to  Porter  favorites.  Because  the  play¬ 
ers  act  with  understanding,  because  everything 
has  been  directed  with  good  taste,  because  the 
story’s  nature  is  ideal  for  family  audiences, 
Monogram’s  picturization  should  prove  quite 
satisfactory.  Old-timers  will  remember  what 
the  silent  version  did,  can  be  assured  that  the 
talking  version  is  better,  as  far  as  production, 
other  details  are  concerned.  Players  Hamilton, 
Furness,  Ffellowes,1  Dunn,  Bosworth,  others 
all  enter  into  the  proper  spirit,  assure  satisfac¬ 
tion  for  any  audience. 

Estimate:  Nice  job. 


What  Do  You  Think? 

It  is  the  aim  of  this  publication  to  give  its  readers 
every  possible  service.  Revision  of  the  page  is  an 
attempt  to  offer  a  concise  reviewing  form  that  will 
help  every  exhibitor.  Your  suggestions  and  criticisms 
are  welcomed.  Write  in  now  and  tell  us  whether 
you  like  this  or  not. 


The  Desert  Trail  (3033)  Western 

57m. 

John  Wayne,  Mary  Kornman,  Paul  Fix,  Eddie  Chand¬ 
ler,  Carmen  Larue,  Lafe  McKee,  Al  Ferguson,  Henry 
Hall. 

Hero  John  Wayne  has  a  pal  this  time.  Both 
share  evenly  except  in  the  female  division,  but 
when  trouble  arises,  each  helps  the  other.  To 


Estimate:  Okay. 


38 


THE  PHILADELPHIA  EXHIBITOR 


the  western  town,  following  a  rcdeo  contest, 
the  two  come,  stop  a  stage  coach  robbery,  are 
mistaken  for  bandits,  finally  catch  the  guilty 
man  who  robbed  the  bank.  Enough  hard  rid¬ 
ing,  fights,  etc.,  are  present  to  satisfy  Wayne 
followers. 

Estimate:  Okay. 


STATE  RIGHTS 


Family 

Adventurous  Knights  Action  Drama 

57m. 

David  Sharpe,  Mary  Kornman,  Mickey  Daniels,  Ger¬ 
trude  Messinger. 

With  four  Our  Grang  graduates,  Mary  Korn¬ 
man,  David  Sharpe,  Mickey  Daniels,  Gertrude 
Messinger,  “Adventurous  Knights  manages  to 
combine  football  with  a  mythical  kingdom,  pro¬ 
vide  pleasant  fare  for  neighborhood  audiences, 
dual  bills.  Hero  David  Sharpe  wins  a  football 
game,  inherits  a  mythical  kingdom's  kingship, 
is  opposed  by  a  villainous  duke,  eventually 
learns  that  the  girl  he  has  to  marry  is  the  girl 
he  wants  to  marry.  It  ends  fast,  with  the  king¬ 
dom,  girl  both  going  to  the  hero. 

Estimate:  Family  stuff. 


Family 

Kliou,  the  Tiger  Realistic  Drama 

5  5  m. 

Lieutenant  Carney,  Henry  de  la  Falaise,  Indo-China 
players,  others. 

Those  who  like  realistic  films,  who  would 
enjoy  a  tiger  hunt  will  find  pleasure  in 
“Kliou,”  produced  by  the  Marquis  Henry  de  la 
Falaise  in  Indo-China.  Authentic,  produced 
with  thrills  in  mind,  the  piece  is  also  in  techni¬ 
color,  has  selling  angles.  Romance  is  also  in¬ 
corporated  in  a  story  which  teams  up  a  maiden 
with  a  hunter  who  makes  good,  wins  the  girl. 
Well  edited,  well  scored,  it  should  interest. 
Estimate:  Good  job. 


Family 

Red  Blood  of  Courage  Action  Drama 

56m. 

Kermit  Maynard,  Ann  Sheridan,  Ben  Hendricks,  Jr., 
Reginald  Barlow,  Nat  Carr,  George  Regas,  Charles  Kane. 

Western  in  type,  but  with  a  Canadian 
Mounted  Police  background,  “Red  Blood  of 
Courage”  adheres  to  the  high  standard  set  by 
independent  producer  Conn.  When  the  hero 
sees  that  a  gang  is  trying  to  take  land  from  the 
heroine’s  uncle,  her  inheritance,  he  gets  on  the 
job,  routs  the  crooks,  saves  the  day.  Included 
are  fights,  action,  plenty  fast  riding.  Photog¬ 
raphy,  as  well,  helps.  Action  lovers  should  be 
pleased. 

Estimate:  Okay. 


FOREIGN 


Abdul  the  Damned  Melodrama 

110m. 

Fritz  Kortner,  Nils  Asther,  Esme  Percy,  John  Stuart, 
Adrienne  Ames,  Walter  Rilla,  Charles  Carson,  Alfred 
Woods,  Patric  Knowles,  Eric  Portman,  Clifford  Heath- 
erly. 

Even  though  the  “grand  spectacles”  here 
staged  are  net  done  well,  lend  musical  comedy 
atmosphere ;  even  though  the  extras  used  are 
incompetent,  unconvincing ;  and  even  though 
Fritz  Kortner  over-acts,  in  a  heavy  Central 
European  manner,  this  remains  a  powerful,  en¬ 
thralling  story  of  the  last  of  the  Ottoman 
despots,  Abdul  Hamid  The  Second.  Kortner’s 
peculiar  handicap  turns  into  an  advantage  in 


this  role ;  acting,  character  are  here  identical. 
Story  considering  intrigue  which  Abdul  wove 
to  keep  himself  on  the  throne,  safe  from  assas- 
ination,  is  filled  with  suspense  and  fantastic 
Oriental  cruelty.  Direction,  photography  are 
spotty  but  genuinely  competent,  artistic.  Musi¬ 
cal  score  is  at  all  times  indispensable,  some  times 
thrilling  and  powerful.  Abduls  whims  and 
cruelty  are  too  favorably  portrayed  for  chil¬ 
dren,  but  for  adults  this  is  okay. 

Estimate:  Impressive. 


Family 

April  Blossom  Musical 

90m. 

Richard  Tauber,  Jane  Baxter,  Carl  Esmond,  Athene 
Seyler,  Paul  Graetz,  Charles  Carson,  Marguerite  Allan, 
Edward  Chapman,  Lester  Matthews,  Gibb  McLaughlin. 

Of  innumerable  screen  portrayals  of  Franz 
Schubert,  Richard  Tauber’s  here  emerges  as 
very  best — a  Schubert  of  mien  jolly,  manner 
confident,  voice  superb.  Tauber,  European 
equivalent  of  John  Charles  Thomas,  carries  pic¬ 
ture  to  success.  Music,  comedy,  Tauber’s  sing¬ 
ing,  excellent  acting,  nice  setting,  innocuous 
story  makes  this  ideal  for  that  entity  termed 
“the  American  Family.”  It  remains  for  exhibi¬ 
tor  to  judge  whether  his  audience  is  that  type. 
Music  is  Franz  Schubert’s,  mainly — story  tells 
of  his  love  for  a  dancing  master's  daughter 
with  whom  he  lives ;  of  Schubert  s  disappoint¬ 
ments  and  eventual  musical  triumph ;  of  his  loss 
of  girl  to  another  man ;  of  way  he  nobly  unites 
girl  and  “other  man.” 

Estimate:  Excellent  family. 


Dance  Band 


Family 

Musical 

75m. 


Buddy  Rogers,  June  Clyde,  Steve  Ceray,  Fred  Duprez, 
Madga  Kun,  Richard  Hearne,  Hal  Gordon. 

Pleasant  little  musical  that  has  advantages  in 
Buddy  Rogers,  June  Clyde  being  present, 
“Dance  Band”  manages  to  hold  the  interest, 
should  satisfy  neighborhood  audiences.  While 
the  show  looks  British,  picture  has  entertain¬ 
ment  values  that  will  strike  home  anywhere.  If 
Rogers  still  retains  his  draw,  his  being  com¬ 
bined  with  June  Clyde,  familiar  to  most  movie¬ 
goers  will  be  responsible  for  fair  business.  Story 
includes  a  competition  between  two  bands  owned 
by  each,  a  menace,  and  eventual  love  finding  a 
way  ending. 

Estimate:  Pleasant. 


Elizabeth  of  England  Costume  Drama 

100m. 

Matheson  Lang,  Athene  Seyler,  Jane  Baxter,  Margaret 
Halston,  Sam  Livezey,  Ben  Webster. 

This  is  unsatisfactory,  too  long,  draggy,  slow. 
Settings  are  unconvincing,  giving  the  impres¬ 
sion  of  a  stage  play  photographed,  with  all  such 
artificiality.  Extras  are  incompetent,  dialogue 
stilted,  artificial,  ridicuTous.  The  story  presents 
history  fictionized  to  please  English  national¬ 
ism  ;  the  result  will  be  displeasing  to  American 
audiences.  A  picture  of  this  sort  will  get  as 
feeble  a  reception  as  “Birth  of  a  Nation”  or 
“Old  Ironsides”  would  get  in  England.  In  addi¬ 
tion,  the  acting  is  not  very  good,  the  English 
accents  are  at  times  distressing.  Direction  is 
bad;  photography  only  fair.  Music  hinders  the 
stcry.  Certainly  this  is  not  up  to  Hollywood 
standard.  It  is  not  even  up  to  usual  British 
standards. 

Estimate:  Unsatisfactory. 


Girls  Will  Be  Boys  Comedy 

71m. 

Dolly  Haas,  Cyril  Maude,  Edward  Chapman,  Esmond 
Knight,  Irene  Vanbrugh,  Ronald  Ward,  Charles  Paton. 

A  bright  little  comedy  despite  various  foreign 
accents,  this  will  pass  muster  in  metropolitan 
neighborhoods.  Dolly  Haas  is  appealing  as  girl 
who  dresses  as  boy  to  appease  her  grandfather, 
Duke  of  Bridgewater,  who  wants  an  heir,  hates 
women,  sends  for  her,  daughter  of  a  disowned 
son,  thinking  her  a  boy.  Her  trials  in  endeav¬ 
oring  to  keep  up  the  deception,  her  gradual  love 
for  the  old  duke,  her  love  for  a  handsome  re¬ 
tainer,  the  discovery  by  the  duke  of  the  hoax, 
the  happy  ending — all  these  carry  enough  com¬ 
edy  to  be  satisfactory. 

Estimate:  Metropolitan  neighborhood. 


Give  Her  a  Ring  Musical  Comedy 

80m. 

Clifford  Mollison,  Wendy  Barrie.  Zelma  O'Neal,  Erik 
Rhodes,  Olive  Blakeney,  Bertha  Beimore. 

While  speech,  character,  Anglicisms  usually 
obstruct  a  British  film  in  winning  American 
favor,  this  musical  has  enough  comedy  common 
to  both  nations,  enough  American  flavor  (being 
a  musical,  with  dance  numbers,  chorus,  modern 
songs),  enough  American  actors  to  make  it 
passable.  Zelma  O’Neal,  comedienne,  is  funny 
enough ;  the  Diamond  brothers,  American,  are 
good.  Wendy  Barrie  is  appealing,  Clifford 
Mollison  amusing  even  if  English.  Orchestra¬ 
tion  is  done  very  well ;  there  are  some  good 
songs.  Story  concerns  a  telephone  girl,  Wendy 
Barrie,  who  falls  in  love  with  blind  date  ar¬ 
ranged  over  phone.  “Date”  is  really  telephone 
exchange  director.  Neither  knows  they  work 
in  same  office.  Amusing  situations  and  misun¬ 
derstandings  arise — Wendy  even  being  fired  in¬ 
advertently  by  director.  It  ends  happily. 

Estimate:  Good  neighborhood. 


Heroes  of  the  Arctic  Russian 

65m. 

Russian  made  film,  with  the  usual  propaganda  mes¬ 
sage. 

From  the  Russian  film  factories,  this  one  will 
prove  interesting  to  art  house  followers  as  well 
as  those  interested  in  movie  technique.  A  Rus¬ 
sian  expedition  travels  to  the  Arctic,  is  trapped 
by  ice,  is  rescued  by  airmen  who  save  them. 
Camera  work  is  topnotch,  aside  from  the  usual 
propaganda  bits,  show  is  okay  on  the  entertain¬ 
ment  side. 

Estimate:  Arthouse  stuff. 


Mimi 


Adult 

Melodrama 

98m. 


Gertrude  Lawrence,  Douglas  Fairbanks,  Jr.,  Diana 
Napier,  Harold  Warrender,  Carol  Goodner,  Richard  Bird, 
Martin  Wafker,  Austin  Trevor,  Lawrence  Hanray,  Paul 
Graetz. 

Excellent  cast  which  Alliance  Films  has  here 
assembled,  very  capable  melodrama  comedy, 
good  settings,  great  photography — all  this  is 
wasted  for  a  story  which  will  never  get  by  very 
loosest  ranks  of  Legion  of  Decency  followers 
and  the  like.  This  is  very  metropolitan,  not 
for  family  or  neighbors.  Story  “freely  adapted” 
from  the  “classic”  "La  Boheme”  tells  of  Nine¬ 
teenth  Century  Paris  Latin  Quarter ;  of  Mimi, 
her  love  for  struggling  playwright ;  his  tri¬ 
umph  ;  her  death  on  eve  of  that  triumph.  With 
immorality  painted  in  its  brightest  colors,  with 
extremely  intelligent  harlots  and  very  noble 
bums,  this  picture  is  neither  plausible  nor 
proper. 

Estimate:  Metropolitan  main  stem  only. 


THE  PHILADELPHIA  EXHIBITOR 


39 


Radio  Parade  of  1935 


Family 
Musical  Comedy 
87m. 


Red  Wagon 


Family 

Melodrama 

96m. 


PATRONS 


Will  Hay,  Helen  Chandler,  Clifford  Mollison,  Billy  Ben¬ 
nett,  Hugh  Z.  Wright,  the  Three  Sailors,  Georgie  Harris. 
Alfred  Drayton,  Claphan  and  Dwyer,  Teddy  Joyce  and 
His  Band,  Eve  Becke,  Fay  Carroll,  Peggy  Cochrane, 
Yvette  Darnac,  Ronald  Frankau,  Albert  Hunter,  Tey 
Ray,  Joyce  Richardson,  the  Buddy  Bradley  Girls,  Beryl 
Crde. 

This  ‘‘parade"  is  attempt  to  emulate  some 
talent  arrays  presented  by  Hollywood,  in  which 
all  stars  of  a  company  appeared  briefly  to  dis¬ 
play  their  faces.  Much  vaudeville  talent,  some 
good  and  some  poor — and  some  too,  too  Eng¬ 
lish — appears  here.  However,  Americans,  such 
as  Helen  Chandler,  Three  Sailers,  may  make 
this  palatable  to  American  audiences  slightly 
Anglophile  (as  in  large  cities).  Clifford  Mol¬ 
lison  turns  in  good  performance  as  program 
director  of  Britain  s  National  Broadcasting 
Group,  appointed  to  liven  up  programs.  He 
arranges  great  program,  comes  athwart  “Carl 
Graham  of  the  Theatre  Trust”  whose  theatres 
would  be  emptied  if  people  stayed  at  home  to 
listen  to  vaudeville  talent.  Graham  has  all  per¬ 
formers  under  contract,  forbids  them  to  broad¬ 
cast.  But  Mollison,  aided  by  Helen  Chandler, 
rounds  up  new  talent,  arranges  for  television 
broadcast,  saves  his  job  and  the  company.  Show 
affords  Britons  opportunity  for  satirical  slams 
at  their  government  owned  broadcasting  sys¬ 
tem  ;  but,  while  some  of  it  may  “get  across” 
much  will  remain  puzzle  to  average  neighbor¬ 
hood  spectators. 

Estimate:  Metropolitan  class. 


The  Triumph  of 

Sherlock  Holmes 


Family 
Mystery  Drama 
71m. 


Arthur  Wontner,  Ian  Fleming,  Lyn  Harding,  Charles 
Mortimer,  Jane  Carr,  Leslie  Perrins. 

Best  known  Sherlock  Holmes  in  English 
talkiedom  is  Arthur  Wontner.  “The  Triumph 
of  Sherlock  Holmes  ’  is  a  good  mystery  drama, 
with  a  measured  slow  pace  common  to  British 
handling,  but  intriguing  for  those  who  like  their 
whodunit  dramas.  Cast  is  entirely  foreign, 
with  no  names  to  sell,  but  Sherlock  Holmes 
should  enable  exhibitors  to  attract  some  atten¬ 
tion  with  the  piece.  As  far  as  production 
values,  acting,  interest  are  concerned,  this  is 
decidedly  satisfactory. 

Estimate:  Satisfactory. 


The  Great  Defender  Melodrama 

73m. 

Matheson  Lang,  Margaret  Bannerman,  Arthur  Marget- 
son,  Richard  Bird,  Jeanne  Stuart,  Sam  Livesey,  Lawrence 
Hanray,  Frank  Atkinson,  0.  B.  Clarence,  Mary  Jerrold. 

Another  “lawyer”  drama,  too  late  to  join  the 
cycle,  this  is  not  as  well  done  as  Hollywood 
efforts,  in  story  and  acting,  though  direction  is 
satisfactory.  Matheson  Lang  alone  turns  in  ex¬ 
cellent  performance  as  famed  defense  lawyer 
who,  despite  failing  health,  takes  on  apparently 
hopeless  defense  of  “murderer”  for  sake  of 
former  sweetheart,  defendant’s  wife.  Defend¬ 
ant  was  accused  of  killing  model,  with  whom 
he  had  illicit  relations.  Lang,  cross-examining 
friend  of  girl  cn  witness  stand,  recognizes  in 
him  religious  fanatic,  and  worms  hysterical  con¬ 
fession  from  him  in  climatic  courtroom  scene 
that  misses  fire  because  audience  has  been  led  to 
believe  Lang,  as  brilliant  lawyer,  would  pro¬ 
duce  new  evidence,  of  surprise  witnesses,  etc. 
Lang  suffers  heart  attack,  dies  as  he  wins  case. 

Estimate:  Fair. 


Charles  Bickford,  Raquel  Torres,  Greta  Nissen,  Don 
Alvarado,  Anthony  Bushell,  Paul  Graetz,  Amy  Veness, 
Jimmy  Hanley,  Francis  L.  Sullivan. 

Containing  some  names  that  might  prove 
familiar  to  American  audiences,  “Red  Wagon” 
is  a  circus  story  that  may  prove  interesting. 
Interwoven  are  a  circus  fire,  gypsy  love,  mis¬ 
understandings,  plenty  melodrama,  the  eventual 
happy  ending.  Ballyhoo  opportunities  might 
mean  something,  along  with  five  American 
names,  Bickford,  Torres,  Nissen,  Alvarado, 
Bushell.  English  backgrounds  may  prove  inter¬ 
esting  to  some  as  well,  but  show’s  possibilities 
must  centre  on  exploitation. 

Estimate:  To  be  sold. 


The  Scotland 

Yard  Mystery 


Family 

Mystery  Melodrama 
72m. 


Gerald  DuMaurier,  George  Curzon,  Grete  Natzler,  Belle 
Chrystall,  Leslie  Perrins,  Walter  Patch,  Henry  Victor, 
Herbert  Cameron,  Frederick  Peisley. 

This  suffers  from  handicap  of  many  a  Brit¬ 
ish  picture  before  it,  ‘English”  pronounciation 
which  makes  dialogue  difficult  for  all  but  An¬ 
glophiles  to  follow.  Then  again,  as  in  most 
mystery  pictures,  there  remain  several  mystery 
points  even  after  mystery  has  been  solved.  A 
third  handicap  to  this  picture  is  difference  in 
national  attitudes  here  portrayed  :  British  police 
methods  are  apt  to  appear  slow,  stupid,  bore- 
some  to  American  audiences.  Assets  are  ex¬ 
tremely  intelligent  acting,  and  fairly  suspense¬ 
ful  story.  Scotland  yard  is  puzzled  over  deaths 
for  which  insurance  is  collected;  even  more 
puzzled  over  knowledge  criminals  responsible 
for  deaths  have  of  police  moves.  When  Yard 
inspector  discovers  criminal  ‘master  mind'  act¬ 
ually  a  doctor  attached  to  The  Yard,  story 
begins  in  earnest ;  for  inspector  has  no  evidence, 
the  “master  mind”  walks  with  scornful  impunity 
through  many  a  reel  before  cornered. 

Estimate:  Metropolitan  class  houses. 


Secret  Agent 


Adult 
Mystery  Drama 
89m. 


Greta  Nissen,  Carl  Ludwig  Diehl,  C.  M.  Hallard, 
Austin  Trevor,  Wallace  Geoffrey,  Lester  Matthews,  Esme 
Percy,  Cecil  Ramage,  Don  Alvarado. 

All  time-worn  clinches  about  love  versus 
honor  are  displayed  in  this,  yet  it  manages  to 
be  suspenseful,  tense  enough  to  pass  all  but 
first  rate  audiences.  Story  revolves  about  love 
of  an  Austrian  spy  in  Italy  for  beautiful  coun¬ 
ter-espionage  agent,  Greta  Nissen.  World  War 
clips,  fine  acting  by  all  principals,  well-thought- 
out  setting's,  all  convey  a  dramatic  feeling  which 
overcomes  plot  handicaps.  Enough  shooting  for 
action  fans,  enough  mystery  for  mystery  fans, 
enough  love  for  romantic  fans — this  picture 
has  elements  to  satisfy  all  but  most  discrim¬ 
inating. 

Estimate:  Good  neighborhood. 


EXPERTS . . . 

in  every  field 

of 

theatre  design 

and 

maintenance  will  be 

found  listed  on 

the 

BEADY  REFERENCE 

PAGES 

flock 


to  the  theatres  with 


RCT 


Photophone 

offering 

A  sound  box  office 
attraction.  Unfailing 
sound  satisfaction. 
Complete  ownership. 
RCA  super-service. 

RCA  MANUFACTURING  CO.,  Inc. 
Photophone  Division  Camden,  N.  J. 

A  Radio  Corporation  of  America  Subsidiary 


40 


Junl5'35 


THE  PHILADELPHIA  EXHIBITOR 


READY 

REFERENCE 

EACH  COMPANY  LISTED  IS  AN 
AUTHORITY  IN  ITS  FIELD  AND 
IS  RELIABLE  AND  TRUSTWORTHY 


ACCOUNTANT  (Theatre  Spec.) 

EDWIN  R.  HARRIS 

CERTIFIED  PUBLIC  ACCOUNTANT 

Denckla  Bldg.,  Philadelphia 

Specializing  in  Theatre  Bookkeeping.  Profit  and  Loss 
Statements  and  State  and  Federal  Tax  Returns 
for  more  than  19  years 

THE  SMALL  MONTHLY  SUM  WILL  SURPRISE  YOU 


AIR  CONDITIONING 


T 


COOLING 

VENTILATING 

HEATING 


HP HOON 

CONDITIONING  CO. 

BLOWERS  -  FANS 
AIR  WASHERS 

252  West  26th  St.,  New  York 


Am  l 


ARCHITECT 


DAVID  SUPOWITZ 

Theatre  Architect 

Kvtnodeliny  and  HvUuildiny 
246  S.  15th  STREET 

Pennypacker  2291 


DECORATIVE  GLASS 


We  specialize  in  GLASS  for  Theatres 

Specify:  VARICOLITE 

See  the  new  mirror  booth  at  the 
IRIS  THEATRE,  Kensington  and  Allegheny 
Write  for  particulars  and  samples 

M.  KRAKOVITZ  AND  SONS,  CO. 

4TH  AND  MORRIS  STREETS,  PHILA. 
Dewey  8600  Main  2301 


DRAPERIES 

The  Larger  and  Greater — 

NOVELTY  SCENIC  STUDIOS 

- INC. - 

INTERIOR  DECORATIONS  :  DRAPERIES 

SCENERY  =  ACCOUSTICAL  TREATMENTS  =  RIGGING 

611-625  W.  43rd  St.  New  York,  N.  Y. 


CHARLES  H.  KENNEY  STUDIOS 

-  INC. - 

House  Draperies 

Sound  Proofing 

Stage  Settings 


112-118  W.  44TH  ST. 

BRYANT  9  2269 


NEW  YORK  CITY 
MEDALION  3-4819 


HEATING  and  VENTILATING 


THE  AMEBICAN  SYSTEM 


Specializing  in  the  Cooling,  Heating  and  Venti¬ 
lating  of  Theatres  for  More  Than  Fifteen  Years. 

The  American  Heating  and  Ventilating  Co. 

1505  Race  Street,  Philadelphia 


NATURE'S  ONLY  EQUIVALENT! 


THE  PERFECT 
CLUE.  David  Man¬ 
ners,  Dorothy  Libaire 
may  be  seen  in  the 
mystery  show.  Mas¬ 
terpiece  distributes. 


Heard  In 

ROSSTOWN 

M  oe  Verbins 
Expecting 


Segall’s  New  Apollo  Theatre  installed  an  air 
conditioning  system. 

Fred  Leopold,  Locust  Theatre  operator,  cele¬ 
brated  his  wedding  anniversary  June  5, 
took  the  wife  to  New  York  to  celebrate. 

Daughter  of  Mr.  and  Mrs.  Allen  Benn  was  ill 
for  3  weeks  with  an  abscessed  ear.  The 
doctor  now  hopes  for  quick  recovery. 

Victoria  Theatre  turned  to  Sunday  night 
shows  again. 

Leonard  Schlesinger,  the  S-Wer,  has  a  new 
car. 

The  Moe  Verbins  (Europa  Theatre),  are  ex¬ 
pecting.  Father  doesn’t  know  whether  to 
talk  about  the  new  cooling  system  or  the 
baby. 

Earle  Theatre  followed  Fay’s  and  8th  Street 
when  it  played  “The  Girl  in  the  Gold  Fish 
Bowl.” 

Fox  Theatre  put  on  an  extra  attraction  when 
the  Lit  Brothers  Chorus  appeared  at  cer¬ 
tain  shows. 

W.  A.  V.  Mack,  formerly  a  Pathe  branch 
manager  here,  and  later  an  h.  o.  execu¬ 
tive,  is  now  with  GB  in  Buffalo. 

Harry  Kahane  bought  the  Hill  Theatre. 

Mr.  and  Mrs.  Samuel  Vederman  announce  the 
engagement  of  their  daughter,  Sophie,  to 
Herbert  Schulman,  June  8.  Friends  and 
relatives  celebrated  the  occasion  with  a 
dinner,  and  then  a  reception  at  the  girl’s 
home.  Schulman  is  assistant  manager, 
Arcadia  Theatre.  Miss  Vederman  is  an 
active  member  of  Pi  Delta  Phi  Sorority. 
Wedding  will  take  place  in  November. 

“Bar  Mitzvah”  played  the  Arch  Street  The¬ 
atre  3  days,  being  booked  for  a  week. 

Lloyd  Seiber  is  dividing  his  time  between 
Hanover,  Pottstown  and  here. 

Harlan  Taylor,  Media  Theatre,  manager,  was 
scheduled  to  undergo  an  operation  soon. 
Harry  Dembrow  will  handle  the  theatre 
directly  during  his  absence. 

A  prominent  exhibitor  of  the  South  Philly 
area  is  reported  angling  for  a  prominent 
theatre  (now  closed)  in  the  North  Philly 
area. 

Perry  Lessy  is  now  associated  with  Martin’s 
Men’s  Store,  120  South  16th  Street.  He 
invites  everyone  to  come  in  and  get 
acquainted. 


Marriage  of  Harry  Jordon,  prominent  theatri¬ 
cal  man,  to  Mrs.  Marjorie  Irvine,  advertis¬ 
ing  woman,  proved  of  interest  to  his  film 
trade  friends.  Children,  Miss  Sara  Marie 
Irvine  was  bridesmaid,  Harry  T.  Jordan, 
Jr.,  as  best  man,  were  attendants  at 
the  wedding.  Jordan  was  with  B.  F. 
Keith’s  for  more  than  20  years  here.  He 
is  now  connected  with  an  advertising  firm. 

Death  of  J.  F.  McCartney,  veteran  exhibitor, 
proved  a  shock.  He  died  this  week,  age 
78.  He  opened  the  Colonial  Theatre,  43d 
and  Aspen,  one  of  the  first  in  the  city,  and 
operated  others  as  well.  He  was  a  fam¬ 
ous  athlete  of  years  ago. 

McCartney  built,  besides  the  Colonial,  the 
Richmond,  Drury,  Point  Breeze,  Empire 
(now  the  Circle). 

Pay  nights  are  increasing  in  the  Kensington 
section.  Up  to  $5  is  being  advertised  as 
offered. 

Oscar  Flynn  now  has  the  White  Haven  house. 

Vernon  Kline  is  handling  the  Schwenksville 
Perkiomen  Theatre. 

4th  Street  Theatre,  Easton,  closed. 

Harry  Rivers  has  the  Landisville,  N.  J  .,  house. 

Closed  houses  include  YMCA,  Carney’s 
Point,  N.  J.;  Sacred  Heart  Hall,  New  Phila¬ 
delphia;  Stanley,  Larksville;  Park,  Allen¬ 
town;  Palace,  Topton;  State,  Coplay. 

Parkway  Theatre,  Stone  Harbor,  N.  J., 
opened. 

So  did  other  shore  spots. 

R.  H.  Smythe  manages  the  Drive-In  Theatre. 


Fair  Seligmart 

Ben  Seligman,  manager,  Avenue,  Wil¬ 
mington,  apparently  believes  in  treating 
both  sides  in  the  ERPI  suit  alike. 

Ben  was  one  of  ERPI’s  witnesses  at 
Wilmington.  On  the  stand  he  told  of 
some  unsatisfactory  experiences  he  had 
with  Masterphone  equipment  and  of  sat¬ 
isfaction  he  got  out  of  Western  Electric, 
but  when  the  plaintiff  counsel  got  hold 
of  him  he  said  he  found  DeForest,  which 
he  has  in  the  Avenue  now,  very  satisfac¬ 
tory. 

When  the  plaintiff,  General  Talking 
Pictures  and  Duovac  got  a  DeForest 
equipment  down  to  put  in  the  Playhouse 
for  demonstration  to  the  court,  Seligman 
was  called  in  to  attend  to  the  details  of 
putting  on  the  show,  including  the  re¬ 
hearsal  to  get  all  of  the  signals  straight 
the  previous  day. 


THE  PHILADELPHIA  EXHIBITOR 


Junl5'35 


41 


NELL  GWYNN.  Back  into  the  limelight  comes  the  historically  famous  female,  with  a 
United  Artists  release  doing  all  the  glorify'ng.  Anna  Neagle  is  seen  in  it. 


INTERIOR  DECORATORS 

Theatrical 
Decorating 

OUR  SPECIALTY 
Phone 

Rlttenhouje  7828 
2315  Walnut  St. 

Philadelphia 


J.  SEIDMAN  :  I,  MANOFF  :  D.  BRODSKY 

Paramount  Qecorating  (Jo.,  |nc. 

STAGE  SETTINGS  :  DRAPERIES 

CARPETS  :  PAINTING  AND  DECORATING 


311  North  13th  Street  Philadelphia,  Pa. 


Republic  Holds  First 
Sales  Meet  in  Cincinnati 

Company  Set  on  Product 
for  1935-1936 


From  all  over  the  United  States  last 
week,  managers,  salesmen,  and  home 
office  officials  moved  on  for  Cincinnati, 
where  the  first  of  three  sales  conventions 
of  Republic  Pictures  was  held  beginning 
June  7. 

With  its  program  for  the  1935-36  season 
ironed  out  to  the  last  wrinkle,  its  three  regional 
conventions  began,  and  production  on  the  new 
season’s  pictures  underway,  Republic  is  all  set 
to  enter  the  list  of  major  producers  and  distri¬ 
butors  and  become  a  national  factor  in  the 
industry. 

W.  Ray  Johnston,  president,  and  Trem  Carr, 
vice-president  in  charge  of  production,  have 
announced  the  complete  line-up  of  the  new 
product,  and  Edward  Golden,  general  sales 
manager,  presented  it  to  the  representatives 
of  the  middle  west  exchanges  who  gathered 
in  Cincinnati  last  week.  From  there,  Johnston, 
Carr,  Golden,  and  other  home  office  officials  will 
go  to  San  Francisco  for  the  session  there  and 
then  on  back  to  New  York  where  the  eastern 
division  will  gather. 

39  exchanges  will  be  represented  at  the  vari¬ 
ous  sessions  and  salesmen  will  take  to  the  road 
with  the  new  product  as  soon  as  the  meetings 
are  over. 

Republic  is  starting  out  in  no  half  measure 
way.  Its  program  for  the  first  season  is  pre¬ 
tentious.  It  has  started  signing  stars,  has  p'cked 
stories  by  outstanding  and  internationally  known 
authors  and  its  production  set-up  on  the  coast 
and  business  organization  in  New  York  con¬ 


sist  of  a  personnel  long  identified  successfully 
with  the  industry  for  years. 

It  is  going  after  first-run  business  and  its 
policies  are  dictated  to  the  making  of  box- 
office  productions.  This  is  evidenced  in  the  46 
attractions  on  its  first  season’s  program.  These 
are  broken  down  into  seven  groups.  These  are 
to  be  known  as : 

5  Republic  Gold  Medal  Specials 
5  Republic  Blue  Ribbon  Winners 
8  Republic  Showmanship  Group 
8  Republic  Entertainment  Group 
8  John  Wayne  Greater  Westerns 
8  Fast  Action  Westerns 
4  Serials  of  12  Episodes  Each 


YORK 


The  Strand,  Capitol  and  Rialto  encountered 
a  bit  of  hard  luck  June  I,  when  the  power 
was  cut  off  at  9.45  o'clock  and  the  local 
power  company  was  unable  to  locate  and 
repair  the  cause  that  ni  ght. 

Abe  Halle,  Capitol  put  on  an  extensive  cam¬ 
paign  for  "Bride  of  Frankenstein."  Sent 
out  a  man  attired  as  an  interne  and  push¬ 
ing  a  dummy  on  a  hospital  moving  bed, 
appropriately  placarded,  and  had  a  big 
draying  truck  with  a  24-sheet  cut-out 
mounted  on  it  driven  about. 

Bill  Richley,  York  Theatre,  staged  a  special 
midnight  show  on  Memorial  Day,  present¬ 
ing  a  special  program  for  the  one  perform¬ 
ance  only,  calling  it  “Ghost  Night." 

Paul  Rhodes,  assistant,  Abe  Halle,  Capitol, 
has  been  left  out  by  Warner  Brothers. 

Stewartstown,  Stewartstown,  is  showing 
double  features. 

Harry  Olmstead  for  some  time  connected  with 
Warner  Brothers,  New  York  area,  has 
taken  Irving  Dunn’s  place  at  the  Ritz 
Theatre,  as  manager.  Stanley  Spear, 
formerly  serving  in  Pottstown,  is  now 
assisting  Abe  Halle,  Capitol,  here. 


ALIBI  IKE.  Joe  Brown  is  a  baseball  player  again  in  the  Warner  show,  with  Olivia  De 
Havilland  to  aid. 


LIGHTING  FIXTURES 


VOIGT 


NEW 

DECORATIVE  LIGHTING 

FOR  YOUR  THEATRE 

DRINKING  FOUNTAINS  DIRECTION  SIGNS 


I2™6r Monfqomery  Ave.  Phila.Pa. 


MARQUEES  AND  SIGNS 

CcC.€LeCTRIC  SIGn  CO 

JoC  1 1 33 •  so'" m  Lono  isiflno  cuy  n.y. 

BUILD6RS  OF  n£On  &  6LCCTRIC 


CSTimATGSe  SKETCHES  CH€£Rf ULiy  GIVGfT 


_ PLASTERING _ 

FRANK  DE  GIUSEPPE  CO. 

Plain  and  Ornamental  Plaster 

Grills — Caps — Brackets- — Cornish 
Scagliola —  Ven  tilation  Grills 
Theatre  Work  Our  Specialty 

818-20  North  48th  St.  Philadelphia 

PREMIUMS 

PROTECTION! 

Knowing  you'll  complete  everydeal 
you  start  is  assured  in  buying  from 

Quality  Premium  Di$t.,  Inc. 

HOME  OFFICE:  1305  Vine  St.,  PHILA. 


PRICE  PREMIUMS 


The  World's  l.eadintj  itistri -  » 
butors  of  Theatre  M*remiunts  , 

Be  Convinced  . . .  Step  Into  Our  Showrooms  in : 


1239  Vine  Street,  Philadelphia 


1  SAFETY^CONTROl 


MORE  IN  CONSTANT  USE 
THAN  ALL  OTHER  SAFETY 
DEVICES  COMBINED  . . . 


Junl5'35 


THE  PHILADELPHIA  EXHIBITOR 


42 


SUPPLIES 


THEATRE  EQUIPMENT 

.Vf'ir  -  Isvil  -  Rebuilt 

Projectors,  Screens, 

Soundheads,  Amplifiers, 

1  Chairs,  Portable  Projectors, 

Arc  Lamps,  Rectifiers 

and  Generators. 

II FI'A  1  III.X>  AT  1.0 WEST  KATES 

s.  6.  s. 

CORP.,  1600  Broadway,  New  York 

S.O.S.  Buys  Equipment  at  Highest  Prices 


THEATRE  EQUIPMENT 


"4 -STAR"  SERVICE/ 


★ 

★ 

★ 

★ 


Equipment  of  Known  Quality  Backed  by 
a  Guarantee  of  Satisfaction. 

Service  from  a  Local  Branch  by  Men  you 
Know  and  Trust. 

Priced  with  the  Benefit  of  the  Mass  Pur¬ 
chasing  Power  of  a  National  Organization. 

Guaranteed  by  all  of  the  National  Re¬ 
sources  of  a  National  Institution. 


National  Theatre  Supply  Company 


*-lVv  •mess  in  ALL 

a  aaiNCiOALCiTiil  ) 

- 

THERE'S  A 

H  iiip 

— AND  A 

STORE  NEAR 

MAN  YOU 

YOU—  KNOW 


UNIFORMS 


Theatres  Reeently  Outfitted 
with  AMERICAN  Uniforms : 

APOLLO,  JUMBO,  FROLIC,  ATLANTIC 
THEATRES,  INC.,  CITIES  THEATRES,  INC., 
MAYFAIR,  COLONIAL,  BENSON 

AMERICAN  UNIFORM  CO. 

134  So.  11th  St.,  Phila.,  Pa. 

KIN.  1365  RACE  3685 


“SACO”  UNIFORMS 

Stand  Out  for  Quality 

S.  ABRAHAMS  &  CO.,  INC. 

Juniper  &  Vine  Sts.,  Philadelphia 


• 

Official  Letter 
Service  to  the 
Motion  Picture 
Industry 

Accurate  List 
of  all  Theatres 
and  Executives 

Mimeographing 
Multigraphing 
Public  Stenography 

Addressing  -  Folding 
Enclosing  -  Mailing 

Advertising 

Publicity 

Printing 

GERALDINE  S.  PORTER 

Advertising  and  Letter  Service 

5927  Carpenter  Street 

Bell:  GRAnite  5927 

LET  ’EM  HAVE  IT.  Richard  Arlen,  Virginia  Bruce,  Bruce  Cabot  and  others  may  be 
seen  in  the  United  Artists  federal  men  picture. 


Index  to  Advertisers 

© 


S.  Abrahams  and  Company,  Inc...  42 

American  Heating  and  Ventilat¬ 
ing  Company  .  40 

American  Seating  Company .  21 

American  Uniform  Company .  42 

Berlo  Vending  Company .  32 

Harry  Brodsky  Decorating  Com¬ 
pany  .  41 

Frank  Df.  Giuseppe  Company .  41 

Electrical  Research  Products,  Inc.  10 
First  Division  Exchanges,  Back  Cover 
Fox  Film  Corporation..  ..3,  4,  5,  6 

Gold  Mf.dai.  Film  Company .  7 

Edwin  Harris  .  40 

Horlachf.r  Delivery  Service,  Inc...  30 

Irwin  Seating  Company .  29 

Charles  H.  Kenney  Studios .  40 

M.  Krakovitz  and  Sons  Company.  40 

Masterpiece  Film  Attractions, 
Inc .  23 

Metro-Goldwyn-Mayer  .  2 

National  Penn  Printing-National 
Kline  Poster  Company .  31 


National  Screen  -Service .  15 

National  Theatre  Supply  Com¬ 
pany  .  42 

New  Jersey  Messenger  Service....  30 

Novelty  Scenic  Studios .  40 

Paramount  Decorating  Company..  41 
Paramount  Pictures,  Inc.  Front  Cover 

Geraldine  S.  Porter .  42 

Price  Premiums  .  41 

Quality  Premium  Company .  41 

RCA  Manufacturing  Company, 
Inc .  39 

RKO-Radio  Pictures.  .  .8,  9,  27,  32,  34 
Republic  Pictures  Corporation  .  .24,  25 

S  and  E  Electric  Company .  41 

SOS  Corporation .  42 

Sentry  Safety  Controls.  ... 30,  31,  41 

Edward  Sherman  .  31 

David  Supoyvitz  . 32,  40 

Thai.heimer  and  Weitz .  29 

Typhoon  Air  Conditioning  Com¬ 
pany  .  40 

Voigt  Decoratiye  Lighting  .  41 


All  companies  listed  above  may  be  relied  upon  for  fair  dealing,  co-operation  and 
high  business  principles.  THE  EXHIBITOR  directs  your  specific  attention  to  their 
advertisements  in  this  issue. 


OIL  FOR  THE  LAMPS  OF  CHINA.  Jean  Muir,  Pat  O’Brien,  Josephine  Hutchinson  and 
a  headline  cast  are  current  in  the  Warner  show. 


THE  c: 

h: 

pi^lTV'  *r  1  l\  me  oest  reference  department  in  tne  mausrry  .  .  . 

P"*  f  1^ _  M  J  wJ  Concise  and  up-to-date  .  .  .  Placing  at  the  exhibitor’s 

*■  fingertips  all  he  needs  to  know  about  each  picture. 

Included  are  production  number,  whether  adult  or 
family  appeal,  title,  type  of  picture,  cast,  estimate  as 
oarried  in  6-Pt.  Review,  running  time  and  when  reviewed. 
For  example:  508 — A— EVELYN  PRENTICE— MD— 
Myrna  Loy,  William  Powell,  Una  Merkel,  Isabel  Jewell, 
Cora  Sue  Collins,  Jack  Mulhall — All  Powell-Loy — 78m 
— Nov.  means  production  number  Is  508,  story  is  of 
adult  appeal  rather  than  family,  title  Is  Evelyn  Prentice, 
It  is  a  melodrama  (MD),  cast  has  five  stars  and  featured 
leads,  estimate  called  it  All  Powell-Loy,  it  runs  78 
minutes  and  it  was  reviewed  In  November.  Pictures 


Published  Every  Issue 


KEY  TO  TYPE  OF  PICTURE 


AD — Action  Drama 
C — Comedy 
CD — Comedy  Drama 
COD — Costume  Drama 
CL — Classical  Drama 
D — Drama 
F — Farce 


MD — Melodrama 
MU — Musical 
MY — Mystery 
0 — Operetta 
RD — Realistic  Drama 
SP — Spectacle 
W — Western 


listed  are  playing  currently,  about  to  be  released  or  In 
production  stage.  As  new  information  is  gained,  it  will 
be  added.  This  department  will  appear  In  each  Issue. 
Save  all  issues  to  keep  a  complete  file  for  as  new  data 
is  added,  old  will  be  discarded.  Read  the  review  first 
in  6-Point  Reviews  and  checkup  here  later.  If  there 
is  variance  in  running  time,  it  is  because  of  censor  con¬ 
ditions  or  later  cutting.  Check  with  your  exchange 
to  make  certain.  No  release  dates  are  included  as  these 
vary  in  territories.  Keep  in  touch  with  Code  department 
in  this  issue  for  local  general  release  dates. 


Chesterfield-Invincible 

3067— F— CIRCUMSTANTIAL  EVIDENCE — MY — Chic  Chandler, 

Shirley  Grey,  Arthur  Vinton,  Claude  King,  Dorothy  Revier - 

Holds  interest — 67m. — 2-May. 

3081— F - PUBLIC  OPINION - CD— Lois  Wilson,  Crane  Wilbur, 

Shirley  Grey,  Luis  Alberni,  Andre  De  Segurola,  Robert  Fraser, 
Ronnie  Cosbey,  Paul  EIH3 — For  neighborhoods — 64m. — 2- 
May. 

3071— SOCIETY  FEVER— Lloyd  Hughes,  Lois  Wilson,  Hedda  Hop¬ 
per,  Grant  Withers,  Marion  Shilling. 

3080 — DEATH  FROM  A  DISTANCE— Russell  Hopton,  Lola  Lane. 
—THE  GIRL  WHO  CAME  BACK — Shirley  Grey,  Sidney 
Blackmer,  Noel  Madison,  Ida  Darling,  Matthew  Betz,  Edward 
Martindel,  Maude  Truax. 

Columbia 

5016 — F — PARTY  WIRE — CD — Victor  Jory,  Jean  Arthur,  Helen 

Lowell,  Charles  Grapewin - Neighborhood - 67m. - 1 -May. 

5018— F— AWAKENING  OF  JIM  BURKE— D— Jack  Holt,  Flor¬ 
ence  Rice,  Kathleen  Burke,  Jimmy  Butler - So-so - 70m. - 

1  -  June. 

5025 - F— AIR  HAWKS - MD— Ralph  Bellamy,  Wiley  Post,  Tala 

Birell,  Robert  Allan,  Billie  Seward — For  action  lovers - 64m. 

- 1  -June. 

5032— F— MEN  OF  THE  HOUR— AD— Richard  Cromwell,  Wal¬ 
lace  Ford,  Jack  LaRue,  Billie  Seward - So-so  program — 61m. 

2-May. 

5035— F— THE  UNKNOWN  WOMAN - MD - Marian  Marsh,  Rich¬ 

ard  Cromwell,  Arthur  Hohl,  Robert  Middlemass,  Nana  Bryant, 
Henry  Armetta - Fair - 60m. - 2 -June. 

5207—  F— JUSTICE  OF  THE  RANGE — W — Tim  McCoy,  Billie 

Seward,  Ward  Bond,  Guy  Usher - Swell  family  western - 58m. 

2-June. 

— F— LOVE  ME  FOREVER - MU— Grace  Moore,  Robert 

Allen,  Leo  Carillo,  Spring  Byington,  Michael  Bartlett,  Luis 
Alberni — To  be  sold — 109m. — 2-June. 

5208—  RIDING  WILD— Tim  McCoy,  Billie  Seward,  Niles  Welch, 
Dick  Alexander,  Ed  Cobb,  Ed  Le  Saint. 

— AFTER  THE  DANCE- — Nancy  Carroll,  George  Murphy, 
Victor  Killian,  Robert  Middlemas,  Jack  LaRue,  Thelma  Todd. 
—CHAMPAGNE  FOR  BREAKFAST — Mary  Carlisle,  Hardie 
Albright,  Joan  Marsh,  Lila  Lee. 

—TOGETHER  WE  LIVE— Ben  Lyon,  Willard  Mack,  Esther 
Ralston,  Hobart  Bosworth. 

- THE  GIRL  FRIEND - Ann  Sothern,  Jack  Haley,  Roger 

Pryor,  Victor  Kilhan,  Margaret  Seddon,  Inez  Courtney. 
—BLACK  ROOM  MYSTERY— Marian  Marsh,  Boris  Karloff. 
—A  FEATHER  IN  HER  HAT — Ruth  Chatterton. 

—WEST  BEYOND  THE  LAW— Ken  Maynard,  Lucille  Brown. 

- SUPER  SPEED - Edward  Earle,  Norman  Foster. 

- SHE  MARRIED  HER  BOSS - Claudette  Colbert,  Clive  Brook. 

—RICH  MEN’S  DAUGHTERS— George  Raft. 

First  Division 

3050 - F - RAINBOW’SLEND - W— Hoot  Gibson,  June  Gale,  Oscar 

Apf  el — Okay - 60m. - 2  -  J  une. 

3051— F - SUNSET  RANGE— W— Hoot  Gibson,  Mary  Doran, 

Jimmy  Eagles — Satisfactory — 55m. — 2-March. 

First  National-Wa  rners 

815— F— ALIBI  IKE— C—  Joe  E.  Brown,  Roscoe  Karns,  Olivia 

De  Havilland,  William  Frawley,  Ruth  Donnelly - Should  score 

- 68m. - 2-June - (W)  . 

824 - F - DINKY - Jackie  Cooper,  Roger  Pryor,  Mary  Astor, 

George  Ernest,  Jimmy  Butler - Neighborhood - 65m. - 1 -May 

— (W) 


856 - F - IN  CALIENT  E — MU - Dolores  Del  Rio,  Pat  O’Brien, 

Edward  Everett  Horton,  De  Marcos,  Glenda  Farrell - Depends 

on  musical  draw — 81m. —  1-June — (FN). 

858 — F — THE  GIRL  FROM  10th  AVENUE — D— Bette  Davis,  Ian 

Hunter,  Katharine  Alexander,  John  Eldredge - Miss  Davis 

deserves  a  better  break - 74m. - 1-June - (FN). 

867 — F — OIL  FOR  THE  LAMPS  OF  CHINA — D — Pat  O’Brien, 
Josephine  Hutchinson,  Jean  Muir,  Lyle  Talbot,  John  Eldredge, 

Arthur  Byron Creditable  production — 106m. 2-May 

(  Cosmopolitan) 

875 - F - MARY  JANE’S  PA - CD - Aline  MacMahon,  Guy  Kib- 

bee.  Tom  Brown,  Robert  McWade - Pleasant - 7!m. - 1 -May 

—  (FN). 

880 — A — G-MEN — James  Cagney,  Margaret  Lindsay,  William 

Harrigan,  Barton  MacLane,  Russell  Hopton - Strong  in  big 

cities - 85m. - 1  -May - (FN)  . 

804 - BROADWAY  GONDOLIER - Dick  Powell,  Joan  Blondell, 

Louise  Fazenda,  William  Gargan,  Ted  FioRito,  Four  Mills 
Brothers. 

808 — STRANDED - Kay  Francis,  George  Brent,  Florence  Fair, 

Mary  Forbes,  Patricia  Ellis - (W) 

813 - DON’T  BET  ON  BLONDES - Warren  William,  Guy  Kibbee, 

Claire  Dodd,  Leon  Errol. 

818 - GOING  HIGHBROW - Guy  Kibbee,  Edward  Everett  Horton, 

Zasu  Pitts,  June  Martel,  Ross  Alexander - (W). 

860 - THE  IRISH  IN  US - James  Cagney,  Pat  O’Brien,  Frank  Mc¬ 

Hugh,  Olivia  De  Havilland,  Allen  Jenkins. 

—A  MIDSUMMER.  NIGHT’S  DREAM — J  ames  Cagney,  Dick 
Powell,  Joe  E.  Brown,  Jean  Muir,  Verree  Teasdale,  lan  Hunter, 
Hugh  Herbert,  Anita  Louise,  Victor  Jory,  Mickey  Rooney 

—  (W) 

- THE  GOOSE  AND  THE  GANDER - Kay  Francis,  George 

Brent,  Genevieve  Tobin,  John  Eldredge,  Claire  Dodd - (W) 

- BROADWAY  JOE - Joe  E.  Brown,  Ann  Dvorak,  Patricia 

Ellis,  William  Gargan. 

—WE’RE  IN  THE  MONEY— J  oan  Blondell,  Glenda  Farrell, 
Hugh  Herbert,  Ross  Alexander,  Donald  Woods,  Phil  Regan. 

- THE  REAL  McCOY - James  Dunn,  Claire  Dodd,  Patricia 

Ellis,  Ricardo  Cortez. 

- LITTLE  BIG  SHOT - Glenda  Farrell,  Robert  Armstrong, 

Edward  Everett  Horton,  J.  Carroll  Naish,  Edgar  Kennedy. 

- FRONT  PAGE  WOMAN - Bette  Davis,  George  Brent. 

- LIVING  UP  TO  LIZZIE - Aline  MacMahon. 

- HAIRCUT - George  Brent,  Jean  Muir. 

—CASE  OF  THE  LUCKY  LEGS— Warren  William. 

- HARD  LUCK  DAME - Bette  Davis. 

- DOCTOR  SOCRATES - Paul  Muni,  Bette  Davis. 

- DRESS  PARADE - Dick  Powell,  Ruby  Keeler. 

Fox 

528 — F— THE  DARING  YOUNG  MAN — CD — James  Dunn,  Mae 

Clarke,  Sidney  Toler,  Neil  Hamilton,  Warren  Hymer - So-so 

— 75  m. —  I -May. 

538— F— THE  COWBOY  MILLIONAIRE — W — George  O’Brien, 

Maude  Allen,  Evalyn  Bostock,  Edgar  Kennedy - Look  it  over 

- 65m. - 1  -May. 

540 — F — LADIES  LOVE  DANGER— MY — Mona  Barrie,  Gilbert 

Roland,  Don  Cook,  Henry  Kolker,  Adrienne  Ames - Fair - 

75m. — -1  -May. 

539 - F - OUR  LITTLE  GIRL - CD - Shirley  Temple,  Rosemary 

Ames,  Joel  McCrea,  Poodles  Hanneford,  Lyle  Talbot - No 

trouble  anywhere- — 65m. - 2-May. 

541 - F - UNDER  THE  PAMPAS  MOON - CD— Warner  Baxter, 

Ketti  Gall  ?an,  Veloz  and  Yolanda,  John  Miljan,  J.  Carrol 

Naish - Will  help  bring  Baxter  back - 80m. - 1-June. 

542— F— DOUBTING  THOMAS— C— Will  Rogers,  Billie  Burke, 
Alison  Skipworth,  Gail  Patrick,  Andrew  Tombes,  Helen  Flint, 

Frank  Albertson,  Sterling  Halloway - High  Rogers - 78m. - 

2-April. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


CIV) 


THE  CHECKUP— 2-June-35 


An  EXHIBITOR  Service 


543 - F — BLACK  SHEEP - CD - Edmund  Lowe,  Claire  Trevor, 

Tom  Brown,  Eugene  Pallette,  Adrienne  Ames - Okay  pro¬ 
gram - 78m. — 2-May. 

544— F— CHARLIE  CHAN  IN  EGYPT — MY— Warner  Oland,  Pat 

Paterson,  Rita  Cansino,  Frank  Conroy,  Jameson  Thomas - 

Satisfying — 74m. - 2 -June. 

545 - F — GINGER - C — Jane  Withers,  Jackie  Searl,  O.  P.  Fleggie, 

Walter  King,  Katherine  Alexander — Buildup  for  a  find - 79m. 

- 2 -June. 

5  46 - ORCHIDS  TO  YOU — -John  Boles,  Jean  Muir,  Harvey 

Stephens,  Charles  Butterworth,  Genevieve  Tobin. 

547 —  SILK  HAT  KID — Lew  Ayres,  Mae  Clarke,  Paul  Kennedy, 
Warren  Hymer,  Edward  Pawley. 

548—  HARDROCK  HARRIGAN— George  O'Brien. 

549 - CURLEY  TOP - Shirley  Temple,  Slim  Summerville,  El  Bren- 

dc],  Douglas  Dumbrille,  Alan  Dinehart,  Jane  Withers. 

- WAY  DOWN  EAST - Janet  Gaynor,  Henry  Fonda,  Russell 

Simpson,  Spring  Byington,  Edward  Travor,  Slim  Summerville, 
Andy  Devine,  Sara  Haden. 

—THE  FARMER  TAKES  A  WIFE— Janet  Gaynor,  Henry 
Fonda,  Slim  Summerville,  jane  Withers,  Charles  Bickford, 
Roger  Imhof,  Andy  Devine. 

— WELCOME  HOME - Rosina  Lawrence,  James  Dunn,  Arline 

Judge,  Raymond  Walburn,  William  Frawley,  Charles  Sellon, 
George  Meeker,  Charles  Ray,  James  Burke. 

—IN  OLD  KENTUCKY— Will  Rogers,  Dorothy  Wilson. 
Charles  Sellon,  Russell  Hardie,  Louise  Henry,  Alan  Dinehart, 
Bill  Robinson,  Charles  Richman,  Etienne  Girardot,  John  Ince. 

- HERE’S  TO  ROMANCE - Nino  Martini,  Anita  Louise, 

Genevieve  Tobin,  Mme.  Ernestine  Schumann-Heink,  Maria 
Gambarelli,  Adrian  Rosley,  George  Regas,  Miles  Mander. 

— REDHEADS  ON  PARADE! - John  Boles,  Dixie  Lee,  Chic 

Sale,  Douglas  Dumbrille,  Alan  Dinehart,  Jane  Withers. 

— DANTE’S  INFERNO — Spencer  Tracey,  Claire  Trevor, 
Henry  B.  Walthall,  Alan  Dinehart. 

- ARGENTINA - Alice  Faye,  Gilbert  Roland,  Noah  Beery, 

Sterling  Halloway. 

- THE  DRESSMAKER - Tutta  Rolf,  Warner  Baxter,  Nydia 

Westman,  Leonid  Snegoff. 

—THUNDER  IN  THE  NIGHT— Edmund  Lowe,  Karen  Morley, 
Paul  Cavanaugh,  Una  O’Connor,  Gene  Lockhart. 

—THUNDER  MOUNTAIN - George  O’Brien. 

—BALL  OF  FIRE — Alice  Faye. 

—HAWK  OF  THE  DESERT— Warner  Baxter. 
—STEAMBOAT  BILL— Will  Rogers,  Anne  Shirley. 

- CEASAR  THE  GREAT - Warner  Baxter,  Jane  Withers. 

— THE  WORLD  OWES  ME  A  LIVING— Jane  Withers. 

- THE  GAY  DECEPTION - Francis  Lederer,  Benita  Hume. 

GB 

3414—  F— MY  SONG  FOR  YOU — MU— J  an  Kiepura,  Sonnie  Hale, 
Aileen  Marson,  Gina  Malo - Swell  singing - 70m. - 2-June. 

3503—  A— THE  CLAIRVOYANT— MD— Claude  Rains,  Fay  Wray, 

Jane  Baxter,  Jack  Raine — No  trouble  anywhere  with  adults - 

73m. - 2-June. 

3417— A— LOVES  OF  A  DICTATOR— (The  Dictator)— COD— 

Clive  Brook.  Madeleine  Carroll,  Emyln  Williams - Impressive 

- 85  m. - 2 -March. 

3501— THIRTY  NINE  STEPS - Robert  Donat,  Madeleine  Carroll. 

3504—  KING  OF  THE  DAMNED— Conrad  Veidt,  Helen  Vinson. 
3506— SECRET  AGENT— Madeleine  Carroll,  Peter  Lorre. 

3509— ALIAS  BULLDOG  DRUMMOND— Jack  Hulbert,  Fay  Wray. 
3512— FIRST  A  GIRL— Jessie  Matthews,  Sonnie  Hale. 

Liberty 

- F DIZZY  DAMES C Marjorie  Rambeau,  Lawrence 

Grey,  Florine  McKinney,  Fuzzy  Knight - Entertains — 65m. - 

2-June. 

— THE  OLD  HOMESTEAD— Mary  Carlisle,  Lawrence  Gray, 
Dorothy  Lee,  Eddie  Nugent,  Willard  Robertson,  Fuzzy 
Knight,  Lillian  Miles. 

- BORN  TO  GAMBLE! — Onslow  Stevens,  H.  B.  Warner,  Max¬ 
ine  Doyle,  Eric  Linden,  Lois  Wilson,  Ben  Alexander,  William 
Janney. 

Majestic 

- F MUTINY  AHEAD MD Neil  Hamilton,  Kathleen 

Burke,  Noel  Francis,  Reginald  Barlow - Plenty  of  action - 

63m. - 2-Feb. 

—A— MOTIVE  FOR  REVENGE - MD - Don  Cook,  Irene 

Hervey,  Doris  Lloyd Strong  melodrama — 60m. 1 -April. 

- RECKLESS  ROADS - Judith  Allen,  Regis  Toomey,  Lloyd 

Hughes,  Ben  Alexander,  Louise  Carter,  Gilbert  Emery. 


Mascot 

- F - THE  MIRACLE  RIDER - W - Tom  Mix,  Tony,  Jr.,  Joan 

Gale,  Jason  Robards,  Robert  Fraser,  Pat  O'Malley,  Chief 
Standing  Bear,  Charles  Middleton — Big  Mix  comeback  45m. 

(first  episode)  followed  by  14  2-reel  episodes - 1-June. 

- F - ONE  FRIGHTENED  NIGHT - MY - Mary  Carlisle,  Regis 

Toomey,  Arthur  Hohl,  Wally  Ford,  Charles  Grapewin,  Lucien 
Littlefield — Spooky — 66m. 

— F — THE  HEADLINE  WOMAN — MD — Heather  Angel,  Jack 
LaRue,  Roger  Pryor,  Ford  Sterling,  Conway  Tearle - Decid¬ 
edly  okay - 78m. - 2-May. 

- LADIES  CRAVE  EXCITEMENT - Norman  Foster,  Evelyn 

Knapp,  Eric  Linden,  Purnell  Pratt,  Gilbert  Emery,  Matt 
McHugh,  Emma  Dunn,  Irene  Franklin,  Jason  Robards,  Robert 
Frazer,  Christian  Rub. 

Metro 

409 - F - NO  MORE  LADIES - CD — Joan  Crawford,  Charles 

Ruggles,  Robert  Montgomery,  Franchot  Tone,  Edna  May 

Oliver,  Gail  Patrick,  Reginald  Denny - Okay - 90m. - 2-June. 

502 - A - PUBLIC  HERO  No.  1 - MD - Chester  Morris,  Lionel 

Barrymore,  Jean  Arthur,  Joseph  Calleia,  Paul  Kelly - Okay - . 

79m. - 1  -June. 

509 - A - THE  FLAME  WITHIN - D - Ann  Harding,  Herbert 

Marshall,  Maureen  O'Sullivan,  Henry  Stephenson - Well  done 

— 73  m. — 2 -May. 

524 - F— MURDER  IN  THE  FLEET - MY— Robert  Taylor,  Jean 

Parker,  Jean  Hersholt,  Ted  Healy,  Una  Merkel,  Nat  Pendle¬ 
ton — Program - 7  0m. - 2-May. 

550 F— AGE  OF  INDISCRETION— D Paul  Lukas,  Helen  Vin¬ 
son,  David  Jack  Holt,  May  Robson,  Madge  Evans,  Ralph 
Forbes — Satisfying  program — 90m. — 2-May. 

5  10 - CALM  YOURSELF - Robert  Young,  Betty  Furness,  Nat 

Pendleton. 

511 - HANDS  OF  ORLAC - Peter  Lorre,  Frances  Drake,  Colin 

Clive,  Ian  Wolfe,  Isobel  Jewell,  Sara  Haden,  Henry  Kolker, 
Harold  Huber,  Keye  Luke,  Cora  Sue  Collins. 

528 - ESCAPADE - William  Powell,  Louise  Rainer,  Mady  Chris¬ 

tians,  Virginia  Bruce,  Frank  Morgan,  Reginald  Owen. 

611 — MANHATTAN  MADNESS— Joel  McCrea,  Maureen  O’Sulli¬ 
van,  Adrienne  Ames,  Ralph  Morgan,  Louis  Calhern,  Lewis 
Stone,  Claude  Gillingwater,  Ted  Healy. 

- THE  MURDER  MAN - Spencer  Tracey,  Virginia  Bruce, 

Harvey  Stephens,  Louise  Henry,  Robert  Benchley,  Bobby  Wat¬ 
son,  Lucien  Littlefield. 

— O’SHA  UGHNESSY’S  BOY - Wallace  Beerv,  Jackie  Cooper, 

Spanky  MacFarland,  Sara  Haden,  Leona  Maricle,  Clarence 
Muse. 

- A  TALE  OF  TWO  CITIES - Ronald  Colman,  Donald  Woods, 

Elizabeth  Allan,  Mitchell  Lewis,  Reginald  Owen,  Basil  Rath- 
bone,  Walter  Catlett,  H.  B.  Warner,  Dudley  Digges. 

— ANNA  KARENINA — Greta  Garbo,  Fredric  March,  Basil 
Rathbone,  Maureen  O’Sullivan,  Freddie  Bartholomew,  May 
Robson,  Cora  Sue  Collins,  Buster  Phelps. 

—BROADWAY  MELODY  OF  1936 — Eleanor  Powell,  Jack 
Benny,  Robert  Taylor,  Buddy  and  Vilma  Ebsen,  Frances  Lang¬ 
ford,  Shirley  Ross. 

— CHINA  SEAS — Jean  Harlow,  Clark  Gable,  Wallace  Beery, 
Dudley  Digges,  Rosalind  Russell,  Edward  Brophy. 

— FAR  OFF  HILLS — Constance  Collier,  Maureen  O’Sullivan, 
Una  Merkel,  Charles  Butterworth,  Franchot  Tone. 

— MUTINY  ON  THE  BOUNTY — Clark  Gable,  Franchot  Tone, 
Charles  Laughton. 

— AMERICANS  CAN  SING,  TOO - Jeanette  MacDonald,  Nel¬ 

son  Eddy. 

— TARZAN  AND  THE  VAMPIRES — Johnny  Weismuller, 

Maureen  O’Sullivan. 

- GLITTER - Joan  Crawford,  Brian  Aherne,  Jean  Hersholt, 

Frank  Morgan,  Arthur  Treacher. 

— HERE  COMES  THE  BAND — Ted  Lewis,  Pinky  Tomlin. 

— BONNIE  SCOTLAND — Laurel  and  Hardy. 

- MARIE  ANTOINETTE - Norma  Shearer. 

—FRATERNITY  HOUSE— Jean  Parker. 

Monogram 

3002 — F — THE  KEEPER  OF  THE  BEES — CD — Neil  Hamilton, 
Betty  Furness,  Emma  Dunn,  Hobart  Bosworth,  Edith  Fellowes 
- Nice  job - 75m. - 2-June. 

3004 - F - THE  HEALER - D - Ralph  Bellamy,  Karen  Morley, 

ludith  Allen,  Mickey  Rooney - Worthy  attempt - 72m. - 1- 

June. 

3033— F— THE  DESERT  TRAIL— W—lohn  Wavne,  Mary  Korn- 
man,  Paul  Fix,  Maude  Chandler - Okay - 5  7m. - 2-June. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


An  EXHIBITOR  Service 


THE  CHECKUP— 2-June-35 


3038 - F - PARADISE  CANYON - W - John  Wayne,  Marion 

Burns,  Earle  Hodgins,  Yakima  Canutt - Satisfactory - 58m. - 

I  -June. 

3016 - HONEYMOON  LIMITED - Neil  Hamilton,  Irene  Hervey, 

Lloyd  Hughes,  Henry  Kokler. 

3026 - CHEERS  OF  THE  CROWD - Russell  Hopton,  Irene  Ware, 

Harry  Holman,  Betty  Blythe,  Bradley  Page,  Wade  Boteler,  John 
Quillan. 

3035 — THE  DAWN  RIDER - John  Wayne,  Marion  Burns,  Yakima 

Canutt. 

- MAKE  A  MILLION - Charles  Starrett,  Pauline  Brooks, 

George  E.  Stone,  Norman  Huston,  James  Burke. 

Paramount 

343  7 — A — THE  SCOUNDREI D — Noel  Coward,  Julie  Haydon, 

Martha  Sleeper,  Rosita  Moreno - To  be  sold - 74m. - 1-May. 

3441  - A - THE  DEVIL  IS  A  WOMAN - D - Marlene  Dietrich, 

Lionel  Atwill,  Edward  Everett  Horton,  Cesar  Romero,  Alison 
Skipworth - Spotty — 92m. —  I  -March. 

3442  - F — GOIN’  T,0  TOWN - CD - Mae  West,  Marjorie  Gateson, 

Paul  Cavanaugh,  Ivan  Lebedeff,  Tito  Coral - All  Mae - 74m. 

- 1  -May. 

3443—  F— PEOPLE  WILL  TALK - C - Mary  Boland,  Charles 

Ruggles,  Leila  Hyams,  Dean  Jagger - Usual  Boland-Ruggles - 

69  m. - 2  -April. 

3444 —  a — THE  GLASS  KEY — MY — George  Raft,  Claire  Dodd, 

Edward  Arnold,  Ray  Milland,  Rosalind  Culli - Well  done - 

74m. —  1  -June. 

3445 - F - COLLEGE  SCANDAL — MY - Arline  Judge,  Kent  Tay¬ 

lor,  Wendy  Barrie,  William  Frawley,  Mary  Nash,  Eddie  Nugent 
— Satisfactory  job - 75m. - 2 -June. 

- F - PARIS  IN  SPRING - C - Mary  Ellis,  Tullio  Carmanati, 

Ida  Lupino,  Lynne  Overman - Pleasant - 82m. — 2-June. 

3446— MEN  WITHOUT  NAMES - Fred  MacMurray,  Madge  Evans. 

Lynne  Overman. 

3447 - THIS  WOMAN  IS  MINE - John  Loder,  Benita  Hume,  Kath¬ 

arine  Sergava,  Richard  Bennett,  Gregory  Ratoff. 

- BIG  BROADCAST  OF  1935 - Jack  Oakie,  Burns  and  Allen, 

Lydia  Roberti,  Bing  Crosby,  C.  Henry  Gordon,  Wendy  Barrie, 
Henry  Wadsworth,  Lou  Clayton,  Eddie  Jackson,  Bill  Robin¬ 
son,  Amos  and  Andy,  Ethel  Merman,  Jessica  Dragonette,  Car¬ 
los  Gardel,  Mary  Boland,  Charlie  Ruggles,  Guy  Standing,  Ger¬ 
trude  Michael,  David  Holt,  Benny  Baker. 

—EVERYTHING  HAPPENS  AT  ONCE— W.  C.  Fields,  Mary 
Brian,  Gertrude  W.  Hoffman,  Grady  Sutton,  Walter  Brennan, 
Lew  Kelly. 

— THE  CRUSADES - Henry  Wilcoxon,  Loretta  Young,  Ian 

Keith  Pedro  de  Cordoba,  Joseph  Schildkraut,  Hobart  Bos- 
worth.  William  Farnum,  Katherine  DeMille. 

— HOP-A-LONG  CASSIDY — James  Gleason,  Paula  Stone, 
James  Ellison,  Charles  Middleton,  Kenneth  Thomson,  Robert 
Warwick,  Frank  McGlynn,  Jr.,  Frank  Campeau. 

—MORNING,  NOON  AND  NIGHT— Sylvia  Sidney,  Herbert 
Marshall,  Gertrude  Michael. 

—THE  MILKY  WAY— Harold  Lloyd,  Adolphe  Menjou,  Roscoe 
Karns,  Edward  Everett  Horton. 

- PETER  IBBETSON - Gary  Cooper,  Ann  Harding,  Ida 

Lupino,  Douglas  Dumbrille,  Ferdinand  Gottschalk. 

—FROM  LITTLE  ACORNS - Joe  Morrison,  David  Holt,  Baby 

LeRoy. 

— THE  LAST  OUTPOST — Cary  Grant,  Gertrude  Michael, 
Claude  Rains. 

—ACCENT  ON  YOUTH— Sylvia  Sidney,  Philip  Reed,  Herbert 
Marshall. 

— TWO  FOR  TONIGHT — Bing  Crosby,  Joan  Bennett,  Mary 
Boland. 

— SHANGHAI — Charles  Boyer,  Loretta  Young,  Fred  Keating, 
Keye  Luke,  Gregory  Gaye,  Libby  Taylor,  Charles  Grapewin. 
— SO  RED  THE  ROSE — Margaret  Sullavan,  Pauline  Lord. 
Randolph  Scott. 

—ROSE  OF  THE  RANCHO— John  Boles,  Gladys  Swarthout. 
Willie  Howard.  Herb  Williams. 

- SMART  GIRL - Kent  Taylor,  Ida  Lupino,  Gail  Patrick,  Joe 

Cawthorn. 

—ANNAPOLIS  FAREWELL - Rosalind  Keith,  Sir  Guy  Stand¬ 

ing,  Tom  Brown,  Richard  Cromwell,  Benny  Baker. 

- EVERY  NIGHT  AT  EIGHT — George  Raft,  Frances  Lang¬ 
ford,  Patsy  Kelly,  Alice  Faye. 

—HALLELUJAH,  I’M  A  SAINT— Mae  West. 

- PHANTOM  BUS - Cary  Grant,  Ned  Sparks,  Gail  Patrick. 

- LET’S  GET  MARRIED — Sylvia  Sidney,  Fred  MacMurray. 

—SOUP  TO  NUTS— Burns  and  Allen. 

- THE  PEARL  NECKLACE - Gary  Coooer,  Marlene  Dietrich. 

—HANDS  ACROSS  THE  TABLE— Carole  Lombard. 

- HONORS  ARE  EVEN - Carole  Lombard,  Herbert  Marshall. 

—SONG  OF  THE  NILE— Ian  Kiepura. 

—WITHOUT  REGRET— Kent  Taylor,  Elissa  Landi. 


Radio 

4101 - A - BECKY  SHARP — MD - Miriam  Hopkins,  Mrs.  Leslie 

Carter,  Alan  Mowbray,  G.  P.  Huntley,  Jr.,  Nigel  Bruce,  Billie 
Burke,  Frances  Dee - Plug  the  color - 84m. - 2-June. 

52  5 — F — A  DOG  OF  FLANDERS — CD — Frankie  Thomas,  O.  P. 

Heggie,  Helen  Parris - Deserves  support - 75m. - 1 -March. 

528 — F — CHASING  YESTERDAY — CD — Anne  Shirley,  O.  P. 
Heggie,  Helen  Westley,  Elizabeth  Patterson,  John  Qualen 
— Enjoyable — 80m. —  1  -April. 

530 — A — VILLAGE  TALE — D — Kay  Johnson,  Randolph  Scott, 
Arthur  Hohl — So-so — -84m. —  1 -May. 

53  1 — F - STRANGERS  ALL - CD - May  Robson,  Florine  McKin¬ 

ney,  Preston  Foster,  William  Bakewell - Neighborhood - 71m. 

- 1  -April. 

532  A THE  INFORMER MD Victor  MacLaglen,  Heather 

Angel,  Preston  Foster,  Margot  Grahame,  Wally  Ford - See  it 

- 1  -May. 

533  - F - BREAK  OF  HEARTS - D — Katherine  Hepburn,  Charles 

Boyer,  John  Beal,  Sam  Hardy,  Jean  Hersholt - Satisfactory - 

80m. - 1  -June. 

53  4 F THE  NITWITS F Wheeler  and  Woolsey,  Betty 

Grable,  Evelyn  Brent,  Erik  Rhodes - Okay - 78m. - 1 -June. 

535 —  F - HOORAY  FOR  LOVE — MU - Ann  Sothern,  Gene  Ray¬ 
mond,  Maria  Gamberelli,  Lionel  Stander,  Bill  Robinson - Okay 

musical - 7  1  m. - 1  -June. 

- F - THE  ARIZONIAN - W - Richard  Dix,  Preston  Foster, 

Margot  Grahame,  Louis  Calhern - Good  job - 75m. - 2-June. 

536—  FRECKLES - Anne  Shirley. 

53  7 - SHE - Helen  Mack,  Helen  Gahagan,  Randolph  Scott,  Nigel 

Bruce,  Noble  Johnson. 

- LAST  DAYS  OF  POMPEII - Preston  Foster,  Helen  Mack, 

John  Beal,  Alan  Hale,  Gloria  Shea,  David  Holt,  Louis  Calhern. 
Wood,  C.  Aubrey  Smith,  Jessie  Ralph,  Ted  Newton. 

- ALICE  ADAMS - Katherine  Hepburn,  Fred  MacMurray, 

Charles  Grapewin,  Fred  Stone,  Frank  Albertson,  Ann  Shoe¬ 
maker. 

— THE  RETURN  OF  PETER  GRIMM — Lionel  Barrymore, 
Helen  Mack,  Donald  Meek,  Edward  Ellis,  Allen  Vincent, 
George  Breakston. 

— OLD  MAN  RHYTHM — Buddy  Rogers,  John  Beal,  Betty 
Grable,  Gene  Lockhart,  Dave  Chasen,  Erik  Rhodes. 

— TOP  HAT - Fred  Astaire,  Ginger  Rogers,  Helen  Broderick, 

Erik  Rhodes,  Eric  Blore. 

—THE  THREE  MUSKETEERS - Heather  Angel,  Onslow  Stev¬ 

ens,  Margot  Grahame,  Rosamond  Pinchot,  Paul  Lukas. 

- LEANDER  CLICKS - James  Gleason,  Zasu  Pitts,  Rae  Mayer, 

J.  M.  Kerrigan,  Arthur  Stone. 

—RAINMAKERS— Wheeler  and  Woolsey. 

- JALNA - Ian  Hunter,  Kay  Johnson,  Nigel  Bruce. 

— FOLLOW  THE  FLEET - Ginger  Rogers,  Fred  Astaire. 

—LOVE  SONG - Lily  Pons. 

- IN  PERSON - Ginger  Rogers. 

Republic 

— FORBIDDEN  HEAVEN — Charles  Farrell,  Charlotte  Henry. 
—WESTWARD  HO — John  Wayne. 

—THE  VANISHING  RIDER - John  Wayne,  Sheila  Manners, 

Frank  McGlynn,  Jr.,  Yakima  Canutt. 

United  Artists 

— A — LET  ’EM  HAVE  IT — MD — Richard  Arlen,  Virginia 
Bruce,  Alice  Brady,  Bruce  Cabot,  Eric  Linden,  Harvey  Stephens 
— Well  done - 89m. —  1-June. 

— F — ESCAPE  ME  NEVER — D — Elizabeth  Bergner,  Griffith 

Hones,  Hugh  Sinclair - All  Bergner - 91m. - 1-June. 

— F — LES  MISERABLES - COD — Charles  Laughton,  Fredric 

March,  Sir  Cedric  Hardwicke,  Frances  Drake,  Rochelle  Hud¬ 
son,  John  Beal — Big,  impressive — t05m. — 2 -April. 

— F - CALL  OF  THE  WILD - MD - Clark  Gable,  Loretta 

Young,  Jack  Oakie,  Reginald  Owen - Good - 89m. - 2-May. 

- NELL  GWYN - Anna  Neagle,  Sir  Cedric  Harwicke,  Jeanne 

De  Casalis,  Lawrence  Anderson,  Miles  Malleson,  Esme  Percy, 
Helena  Pickard. 

- DREAMLAND - Eddie  Cantor,  Etbel  Merman,  Nick  Parke, 

Borrah  Minnevitch. 

- THE  DARK  ANGEL - Fredric  March,  Merle  Oberon,  Her¬ 
bert  Marshall,  Katherine  Alexander. 

- SANDERS  OF  THE  RIVER - Paul  Robeson,  Leslie  Banks, 

Nina  Mae  McKinney. 

- PRODUCTION  No.  5 - Cha.rles  Chaplin,  Paulette  Goddard, 

Carter  De  Haven,  Henry  Bergman. 

- RED  SALUTE - Constance  Cummings,  Robert  Young. 

— ROBIN  HOOD - Robert  Donat. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


THE  CHECKUP— 2- June-35 


An  EXHIBITOR  Service 


Universal 

8011 — F — ALIAS  MARY  DOW — CD — Sally  Eilers,  Ray  Milland, 

Henry  O'Neill,  Clarence  Muse,  Katherine  Alexander - So-so 

program — 6  7  m. — 2  -May. 

8014 — F— CHINATOWN  SQUAD — MY— Lyle  Talbot,  Hugh 

O'Connell,  Valerie  Hobson,  Andy  Devine - Okay  program - 

65m. — 2-May. 

80  1  5 — A — WEREWOLF  OF  LONDON — MD — Henry  Hull,  Warner 

Oland,  Valerie  Hobson,  Clark  Williams,  Lester  Matthews - 

Okay  horror  stuff - 80m. - 2 -May. 

8016 — F - THE  RAVEN - MD - Karloff,  Bela  Lugosi,  Lester  Mat¬ 

thews,  Irene  Ware,  Spencer  Charters — 60m. — Okay  horror 
picture — 2-June. 

8085 - F - BORDER  BRIGANDS - W - Buck  Jones,  Lona  Andre, 

Fred  Kohler — Satisfactory — 5  7m. — 2-June. 

8018 - LONESOME! - Hugh  O’ConneH,  Zasu  Pitts. 

8026 — .MANHATTAN  MOON - Ricardo  Cortez,  Dorothy  Page, 

Jean  Rogers,  Henry  Mollison,  Hugh  O’Connell,  Henry  Armetta, 
Regis  Toomey. 

8034 - LADY  TUBBS - Alice  Brady,  Douglass  Montgomery,  June 

Clayworth,  Hedda  Hopper,  Lumsden  Hare,  Anita  Louise. 

— DIAMOND  JIM - Edward  Arnold,  Jean  Arthur,  Binnie 

Barnes,  Cesar  Romero,  Hugh  O'Connell,  George  Sidney,  Eric 
Blore,  Henry  Kolker,  Robert  McWade. 

— STORM  OVER  THE  ANDES — Jack  Holt,  Nils  Asther,  Andy 

Devine. 

- NEXT  TIME  WE  LIVE - Margaret  Sullavan,  Francis  Led- 

erer. 

- KING  SOLOMON  OF  BROADWAY — Chester  Morris,  Dor¬ 
othy  Page,  Pinky  Tomlin. 

- MAGNIFICENT  OBSESSION - Irene  Dunne,  Francis  Led- 

erer. 

- ROARING  WEST - (Serial) - Buck  Jones,  Muriel  Evans. 

- MURDER  ON  42ND  STREET - Edmund  Lowe,  Jean  Dixon. 

— THREE  KIDS  AND  A  QUEEN — May  Robson. 

- OUTDOOR  GUNS - Buck  Jones. 

—FAST  AND  FURIOUS — Jack  Oakie. 

- INVISIBLE  RAY — Boris  Karloff,  Bela  Lugosi. 

—MY  MAN  GODFREY— William  Powell. 

—BLUEBEARD’S  EIGHT  WIVES— Karloff. 

- HIS  NIGHT  OUT - Edward  Everett  Horton. 

Miscellaneous 

— F — ADVENTUROUS  KNIGHTS - AD — David  Sharpe,  Mary 

Kornman,  Mickey  Daniels,  Gertrude  Messinger - Family  stuff 

- 5  7m. - 2-June. 

- F - RED  BLOOD  OF  COURAGE - AD - Kermit  Maynard, 

Ann  Sheridan,  Ben  Hendricks,  Jr.,  Reginald  Barlow - Okay - 

56m. — 2-June. 

— F — WHAT  PRICE  CRIME — MD — Charles  Starrett,  Noel 
Madison,  Virginia  Cherrill,  Charles  Delaney — Good  neighbor¬ 
hood  and  family - 63m. - 1 -June. 

- F BORN  TO  BATTLE W Tom  Tyler,  Jean  Carmen, 

Earl  Dwire,  Julian  Rivero,  Nelson  McDowell — Okay — 60m. — 
I  -June. 

- F - KLIOU,  THE  TIGER - RD - Lieut.  Varney,  Henry  de  la 

Falaise,  natives - Good  job - 55m. - 2-June. 

— F — THE  LAST  WILDERNESS — Realistic  animal  film— 
Worthy  of  attention — 61m. —  1-June. 

- F - RUSTLERS  PARADISE - W - Harry  Carey,  Gertrude 

Messinger,  Ed  Cobb - Good  western - 56m. - I -June. 

- F RANGE  WARFARE W Reb  Russell,  Rebel,  Lucille 

Lund,  Lafe  McKee - Satisfying - 60m. - I -June. 

— F — CIRCUS  SHADOWS — D— Dorothy  Wilson,  Kane  Rich¬ 
mond,  Russell  Hopton,  Dorothy  Revier,  John  Ince — Interest¬ 
ing  inde - 65m. - 2-May. 

— F — ROARING  ROADS — CD — David  Sharp,  Mickey  Dan¬ 
iels,  Gertrude  Messinger,  Jack  Mulhall,  Mary  Kornman — Pleas¬ 
ant — 58m. — 2 -May. 

— F — NOW  OR  NEVER — AD — Richard  Talmadge,  Robert 

Walker,  Janet  Chandler,  Eddie  Davis - Action  all  the  way - 

60m. — 2-May. 

— F— KENTUCKY  BLUE  STREAK — AD— Eddie  Nugent, 

Patricia  Scott,  Junior  Coghlan,  Cornelius  Keefe - Fair  ind* 

program — 5  8m. —  1  -May. 

— F— NEW  ADVENTURES  OF  TARZAN — AD — Herman 

Brix,  Dale  Walsh,  Ula  Long,  Frank  Baker,  Lew  Sargent - Sell 

Tarzan - 80m. - 2 -April. 

— F— THE  TEXAS  RAMBLER— W— Bill  Cody,  Earl  Hodgins, 

Mildred  Rogers,  Catherine  Cotter - Satisfying - 59m. - 2-May. 

- A — FIGHTING  LADY - D - Peggy  Shannon,  Jack  Mulhall, 

Mary  Carr,  Mona  Lessing - Weak - 54m. - 2-May. 

_F— WAGON  TRAIL— W— Harry  Carey,  Ed  Norris,  Ger¬ 
trude  Messinger,  Earl  Dwyer - Okay — 55m. - 2-May. 


— F— HONG  KONG  NIGHTS - MD— Tom  Keene,  Wera  En¬ 
gels,  Warren  Hymer - Packed  with  action - 60m. - 1 -March. 

— F — FEDERAL  AGENT — MD — Bill  Boyd,  Irene  Ware,  Don 

Alvarado,  George  Cooper - Average  inde  meller - 58m. - 

I  -Jan. 

— BORN  TO  FIGHT — Frank  ie  Darro,  Roy  Mason,  Barbara 
Worth,  Edwin  Maxwell. 

- LIGHTNING  TRIGGERS - Reb  Russell,'  Yvonne  Pelletier, 

Fred  Kohler,  Edmund  Cobb. 

— THE  LIVE  WIRE — Richard  Talmadge,  Alberta  Vaughn, 
George  Walsh. 

—ANYTHING  FOR  A  THRILL— Noel  Madison,  Charles  Star¬ 
rett,  Virginia  Cherrill,  Charles  Delaney,  Jack  Mulhall. 

— THE  TEST — Monte  Blue,  Grant  Withers,  Grace  Ford,  James 
Aubrey,  Rin-Tin-Tin,  Jr.,  Lafe  McKee. 

—THE  MAN  FROM  GUNTOWN— Tim  McCoy,  Billie  Seward, 
Rex  Lease,  Jack  Clifford,  Dick  Boteler. 

—GUN  SMOKE  ON  THE  GUADELUPE — Buck  Coburn,  Mar¬ 
ion  Shilling. 

— RIP  ROARING  RILEY - Grant  Withers,  Lloyd  Hughes,  Mar¬ 

ion  Burns,  Kit  Guard,  Eddie  Gribbon. 

— HELL  BREAKS  LOOSE — Guinn  Williams,  Sally  Blane,  Rob¬ 
ert  Homans,  James  Bush,  Ray  Walker. 

— GO-GET-IT-HAINES — Bill  Boyd,  Sheila  Terry,  Eleanor 
Hunt,  Leroy  Mason,  Lee  Shumway. 

— RACING  LUCK - Barbara  Worth,  George  Ernest,  Bill 

Boyd. 

— THE  SILENT  CODE — Kane  Richmond,  Blanche  MeHaffey, 
Raymond  Wells,  J.  P.  MacGowan. 

— NORTH  OF  ARIZONA — Jack  Perrin,  Blanche  Mehaffey, 

George  Chesboro. 

— SOCIAL  ERROR — David  Sharpe,  Gertrude  Messenger. 
—THE  OUTLAW  DEPUTY— Tim  McCoy,  Nora  Lane. 

— MAGIC  OF  THE  RAILS — Ralph  Graves,  Evelyn  Brent. 

— RIDER  OF  THE  DAWN— Guinn  Williams. 

- SPEED  DEMON - Richard  Talmadge. 

— WILD  MUSTANG - Harry  Carey,  Gertrude  Messinger. 

Foreign 

—A— ABDUL  THE  DAMNED— MD — Fritz  Kortner,  Nils 

Asther,  Esme  Percy,  John  Stuart,  Adrienne  Ames - Impressive 

—  1  1  0m. — 2-June. 

— F— RADIO  PARADE  OF  1935— MU — Will  Hay,  Helen 
Chandler,  The  Three  Sailors,  Teddy  Joyce  and  band,  English 

radio  stars - Metropolitan  class - 87m. - 2-June. 

— F— GIVE  HER  A  RING— MU— Clifford  Mollison,  Wendy 

Barrie,  Zelma  O’Neil,  Eric  Rhodes — Good  neighborhood - 

80m. — 2-June. 

- F - RED  WAGON - MD - Charles  Bickford,  Raquel  Torres, 

Greta  Nissen,  Don  Alvarado,  Anthony  Bushnell - To  be  sold 

- 96m. - 2-June. 

— F— ELIZABETH  OF  ENGLAND— COD — Matheson  Lang, 

Athlene  Seyler,  Jane  Baxter - Unsatisfactory - 100m. - 2-June. 

- A — HEROES  OF  THE  ARCTIC - Russian-made  film  of  an 

Arctic  expedition  and  rescue - Arty  house  stuff - 75m. - 2- 

June. 

— F— SCOTLAND  YARD  MYSTERY— MY— Gerald  DuMaur- 
ier,  George  Curzon,  Leslie  Perrins,  Grete  Natzler - Metropoli¬ 
tan  class  houses — 72m. - 2-June. 

- A — MIMI - MD - Gertrude  Lawrence,  Douglas  Fairbanks, 

Jr.,  Diana  Napier,  Richard  Bird - Metropolitan  main  stem 

only - 98m. - 2-June. 

- A - SECRET  AGENT— -MY - Greta  Nissen,  Carl  Ludwig 

Diehl.  C.  M.  Hallard,  Lester  Matthews.  Don  Alvarado — Good 
neighborhood - 89m. - 2-June. 

- F - APRIL  BLOSSOM - MU - Richard  Tauber,  Jane  Baxter, 

Carl  Esmond,  Athene  Seyler,  Lester  Matthews - Excellent 

family - 90m. - 2-June. 

- A— THE  GREAT  DEFENDER— MD— Matheson  Lane  Mar¬ 
garet  Bannerman,  Richard  Bird,  Jeanne  Stuart - Fair - 73m. — 

2-June. 

— F— GIRLS  WILL  BE  BOYS - C— Dollv  Haas.  Cyril  Maude, 

Esmond  Knight - Metropolitan  neighborhood - 71m. - 2-lune. 

— F — THE  TRIUMPH  OF  SHERLOCK  HOI.ME*— MY— 

Arthur  Wontner,  Ian  Fleming,  Lyn  Harding - Satisfactory — 

7  1  m. - 2-Iune. 

— F — DANCE  BAND — MU— Buddy  R  ogers,  June  Clyde, 
Steve  Ceray - Pleasant - 75m. - 2-June. 

— F— STRAUSS’  GREAT  WALTZ— MU— Jessie  Matthews, 

Fav  Compton,  Edmund  Gwenn — Pleasant  musical - 80m. - 

1  -May. 

— A — THE  YOUTH  OF  MAXIM— All  Russian— Restricted— 

78m. - 1  -May. 

—A— THE  PHANTOM  FIEND— MD— Ivor  Novello,  Elizabeth 
Allan,  Jack  Hawkins - Interesting — 67m. - 1 -May. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


.  .  .  OF  THE  INDUSTRY'S  TRADE 
JOURNALS  TO  ADOPT  MODERN 

CANDID  PHOTOS 

JEP  Photos — 'JEP  Candid  Photos 

NATURAL  UNPOSED  INTERESTING 


OTHER  FIRSTS  WORTH  MENTIONING 

FIRST  to  carry  Graphic  Editorial  Cartoons 
FIRST  to  guarantee  100%  Local  Coverage 
FIRST  to  adopt  the  Modern  Style  of  Writing 
FIRST  to  air  Both  Sides  of  Every  Story 
FIRST  to  maintain  a  Thorough,  Local  News  Staff 
FIRST  to  adopt  Short,  Terse,  Word-Picture  Reviews 
FIRST  to  Classify  Pictures  as  Adult  or  Family 
FIRST  to  draw  attention  to  the  Legion  of  Decency 
campaign 

FIRST  in  the  number  of  Shorts  Reviewed 
FIRST  in  the  thoroughness  of  “The  Checkup” 


JUST  ANOTHER  EXAMPLE  OF  THE  HEADS-UP  JOURNALISM  OF 

JAY  EMANUEL  PUBLICATIONS,  Inc. 

THE  NEW  YORK  STATE  THE  PHILADELPHIA  THE  NATIONAL 

EXHIBITOR  *  EXHIBITOR  •  EXHIBITOR 


Sly'  * 

m 

■ 

Junl5'35  b.c. 


WATCH 


for  the  Most  Impor¬ 
tant  Announcement 
of  Our  History! 


FIRST  DIVISION 

- HARRY  H.  THOMAS,  Pres. - 

Executive  Offices:  R.K.O.  Bldg.,  RADIO  CITY,  NEW  YORK 

• 

NEW  YORK  •  PHILADELPHIA  •  ALBANY  •  BUFFALO 
NEW  HAVEN  •  LOUISVILLE  •  WASHINGTON  •  DETROIT 
NEW  ORLEANS  •  PITTSBURGH  •  CLEVELAND  •  BOSTON 


CINCINNATI  •  ATLANTA  •  INDIANAPOLIS 


1  # 


n  this 
ssue: 


State  Amusement  Tax  Goes  Into  Effect  July  22 


I 

I 


mmmsm 


A  Jay  Emanuel  Publication 


VOL  17— No.  13 


PHILADELPHIA,  JULY  1,  1935 


Price,  15  Cents 


Hergesheimer's  Greatest  Story  ■— 1 
a  Poignant  Drama  of  Oriental 
Passion  and  Occidental  Love  ' 


// 


JAVA  HEAD 


ANNA  MAY  WONG  •  JOHN  LODER 
ELIZABETH  ALLAN  •  EDMUND  GWENN 

A  Screen  Adaptation  of 

JOSEPH  HERGESHEIMER'S 
Prize  Winning  Novel 

Directed  by  J.  Walter  Ruben 


Proudly  Distributed  by  The  New  Major 

FIRST  DIVISION  EE. 

PITTSBURGH 
CINCINNATI 


HARRY  H.  THOMAS,  President 

Executive  Offices:  RKO  Building,  Radio  City,  New  York 


PHILADELPHIA 
NEW  HAVEN  I 
DETROIT  • 
CLEVELAND 
ATLANTA  • 


•  ALBANY 
LOUISVILLE 

NEW  ORLEANS 

•  BOSTON 
INDIANAPOLIS 


pg- * 


The  most  thrilling  announcement  since  the  dawn  of  movies  is  in  this  magazine.  Ask 
M-G-M  for  a  copy  of  the  32-page  booklet  containing  the  Gallery  of  the  Great! 


Wow!  NO  MORE  LADIES’  Held  Over  in  first  20  BIG  opening  engagements.  Nice 
Work,  JOAN  CRAWFORD,  BOB  MONTGOMERY.  "Public  Hero  No.  1’  exploitation  natural,  doing  show¬ 
manship  biz!  Watch  for  “ESCAPADE”  surprise  sensation  in  which  BILL  POWELL  stars  and  introduces  new 
screen  find  LUISE  RAINER.  You  11  love  her! 


••V  • 

'  ^  'r,  .  ’  *&.V 

k*  ■  K-Wbir-** S-i'JMl i  at  y,  ‘!'s:>riyi.- 


.  ia®  S  M  i 


"""  arw*1 


> 


Jul  1 T 35  pg.  3 


XT  SEASON 

THAN  EVER . .  . 

DUCTIONS 
DICTIONS! 


fk  v  ' 

fVv  \  *  f 

In  a  blaze  of  glory,  RKO- RADIO  ends 
one  year  and  brilliantly  begins  another! 

We  wind  up  1934-35  with  the  biggest 
attractions  of  the  year  — shows  like 
Becky  Sharp/'  "The  Three  Musketeers/' 
She/'  "Alice  Adams/'  "Jalna,"  "The 
Last  Days  of  Pompeii". . .  highlight  attrac¬ 
tions  on  the  same  year’s  list  that  brought 
forth  "The  Gay  Divorcee/'  "The  Little 
Minister/'  "Star  of  Midnight/'  "Roberta" 
and  many  other  big-money  shows. 

On  the  following  pages  is  sketched  a 
vignette  of  1935-36  ...  of  plans  WE 
KNOW  enough  about  today— TO  TALK 
ABOUT  TODAY! 

★ 


AN  IMPOSING  LIST  OF  GREAT 
STARS  AND  FINE  PROPERTIES! 
. . . YET  IT  OUTLINES  ONLY 
ABOUT  HALF  OF  THE  48  PRO¬ 
DUCTIONS  FROM  RKO-RADIO 
NEXT  SEASON. 

THE  RIGHTS  FOR  MANY 
NOTABLE  BOOKS  AND  PLAYS 
ARE  IN  OUR  POSSESSION  .  .  . 
AND  MANY  MORE  ARE  IN 
NEGOTIATION  .  .  .  NUMEROUS 
BIG  NAMES  NOT  LISTED  HERE 
WILL  APPEAR  IN  RKO-RADIO 
PICTURES  . . .  STARS  WHO  WILL 
BE  ENGAGED  FOR  A  PAR¬ 
TICULAR  FITNESS  TO  A  ROLE. 


WWm  ASTAIRE  I 
GINGER  ROGERS  *  ★ 


3  SUPREME  BOX-OFFICE  ATTRACTIONS! 

“TOP  HAT"  to  open  your  season  on  Labor  Day  .  .  .  with 
music  by  IRVING  BERLIN  .  At  New  Year’s,  "FOLLOW  THE 
FLEET,"  by  the  same  IRVING  BERLIN  .  A  third  big  show 
ready  for  release  around  Easter  time! 


2  TECHNICOLOR 


PRODUCTIONS . .  .  To  be  made  by  John  Hay 

Whitney’s  Pioneer  Pictures  Company  which,  with  "Becky 
Sharp,"  brought  the  miracle  of  living  color  to  the  screen. 
Produced  under  the  supervision  of  Merian  C.  Cooper. 


3  KATHARINE  HEPBURN 


.  .  .  "MARY  OF  SCOTLAND,"  the  Theatre  Guild’s  greatest 
stage  success,  directed  by  JOHN  FORD  ."SYLVIA  SCARLETT," 
from  Compton  McKenzie’s  Novel,  directed  by  GEORGE 
CUKOR  ."QUALITY  STREET,"  one  of  J.  M.  Barrie’s  best  plays. 

1  LILY  PONS  .  Notable  among  the  events  of  the 

coming  season  will  be  the  screen  debut  of  Grand  Opera's 
most  glamorous  diva— the  beautiful,  gifted  Lily  Pons,  in  a 
great  romantic  drama  with  music  and  songs  by  JEROME 
KERN.  Tentative  title,  "Love  Song." 

GINGER  ROGERS  .  .  .  In  one  or  more  produc¬ 
tions  . . .  First  picture  tentatively  titled  "In  Person,"  by  the  au¬ 
thor  of  "It  Happened  One  Night"-  SAMUEL  HOPKINS  ADAMS. 
A  Pandro  S.  Berman  Production  directed  by  William  A.  Seiter. 


1  WILLIAM  POWELL 


Powell,  the 


debonair  .  .  .  nonchalant  hero  .  . .  prime  favorite  of  the 
hour,  in  "TWO  O’CLOCK  COURAGE,"  Gelett  Burgess’  new 
novel  of  a  daring  adventure  in  evening  clothes. 


2  RICHARD  DIX 


.  Stalwart  Stories!  .  .  . 
Strident  drama !  .  .  .  Heroic  tales  of  courage  and  daring  I 
.  .  .  Stirring  melodramas  made  for  the  millions  to  whom 
action  speaks  louder  than  words. 


2  MUSICALS 


.  Heart-crushing  beauties  and 
gladdening  songs  in  stories  of  glorious  romance  and 
melody!  .  .  .  "TO  BEAT  THE  BAND"  (Tentative  title)  and  one 
other  glittering  big  name  show  .  .  .  Producer,  Zion  Myers. 


1  CHARLES  BOYER 


.  The  man  who  set 

the  world’s  feminine  hearts  aflame  with  his  magnificent 
performance  in  "Break  of  Hearts,"  in  a  production  giving 
full  scope  to  the  charm  of  the  screen’s  romantic  idol. 


1  IRENE  DUNNE  .  .  .  Irene  Dunne,  who  en¬ 

deared  herself  to  mifiions  in  "Roberta,"  returns  in  one  or 
more  productions,  to  give  the  world  again  her  glorious 
voice  and  exquisite  charm. 

2  ANN  HARDING  . . .  The  charm  and  ap¬ 

peal  that  is  Ann  Harding  will  reach  the  screen  next  season 
in  two  pictures  as  richly  human  and  deeply  moving  os 
"Vergie  Winters." 

GENE  RAYMOND  . . .  In  one  or  more  pro¬ 
ductions  . . .  Among  the  younger  stars,  none  has  risen  more 
rapidly  in  popularity  than  Gene  Raymond  . . .  His  screen 
success  and  sensational  personal  appearances  are  perfect 
build-ups  for  his  new-season  pictures. 

2  WHEELER  and  WOOLSEY 

. .  .The  favorite  sons  of  the  padded  cell  in  two  noble  efforts 
. .  ."THE  RAINMAKERS"  is  one  of  them  . . .  (haymaker  to 
you!)  . . .  Fred  Guiol,  director.  Lee  Marcus,  Producer. 

2  JAMES  GLEASON  .  .  .  The  creator  of 

"Inspector  Piper"  in  two  pictures  .  .  .  which  continue  the 
hilarious  adventures  of  America’s  leading  "dis-an'-dat- 
dem-and-dose"  detekative! 

"ANNIE  OAKLEY"  BARBARA  stanwyck 

as  one  of  the  most  colorful  characters  that  ever  came  out 
of  the  Great  Frontier,  Annie  Oakley,  crack  shot  and  circus 
queen.  Directed  by  George  Stevens.  Produced  by  Cliff  Reid. 

"RETURN  OF  PETER  GRIMM" 

.  .  .  LIONEL  BARRYMORE,  with  Helen  Mack,  Edward  Ellis, 
Donald  Meek,  in  the  greatest  of  all  DAVID  BELASCO  stage 
successes.  Directed  by  George  Nicholls,  Jr.  Produced  by 
Kenneth  Macgowan. 

"MR.  GRANT"  .  .  .  With  biographical  dramas 

proving  to  be  the  greatest  of  box-office  attractions,  our 
studio  is  preparing  for  production  on  a  lavish  scale  one  of 
the  most  vivid  and  heroic  chapters  in  history,  the  stirring 
life  and  times  of  General  U.  S.  Grant. 

"PLOUGH  AND  THE  STARS" 

.  .  .  Sean  O’Casey’s  stage  success  of  international  impor¬ 
tance  is  planned  to  come  to  the  screen  as  an  ambitious 
JOHN  FORD  PRODUCTION  . . .  An  impassioned  drama  of 
young  hearts  in  rebellion  . . .  Screen  play  by  Dudley  Nichols. 


IN  ADDITION  TO  ESTABLISHED 
STARS,  RKO- RADIO  WANTS 
NEW  PERSONALITIES  IN  ITS 
PICTURES,  AND  IS  PREPARED  TO 
GET  THEM!  .  .  .  WHEN  NEXT 
SEASON’S  BIGGEST  HITS  IN 
PLAYS  AND  BOOKS  SWEEP  TO 
SUCCESS,  WE  WANT  THEM  .  .  . 
AND  ARE  PREPARED  TO  BUY 
THEM ! 

TO  LAY  PLANS  WELL,  TO 
PROVIDE  FOR  OPPORTUNITY, 
IS  OUR  IDEA  OF  ALERT  SHOW¬ 
MANSHIP  ...  THE  KIND  OF 
SHOWMANSHIP  THAT  WRITES 
ITS  STORY  IN  BOX-OFFICE 
LINES! 


THE  MARCH  OF  TIME 


RKO-RADIO  announces  as  an  important  part  of  its  new  season  the  release  of  The 
March  of  Time,  starting  with  the  fifth  edition,  ready  August  2  .  .  .  Hailed  with  in¬ 
creasing  fervor  by  critics  and  public  alike,  The  March  of  Time  has  won  a  definite 
place  on  the  screen  in  less  than  five  months  .  .  .  Produced  by  the  Editors  of  Time 
and  Fortune,  it  has  proved  a  happy  blending  of  excellent  entertainment  and  brilliantly 
handled  topical  information  . . .  And  now. . .  TIME  MARCHES  ON  WITH  RKO-RADIOI 


36  TWO -REEL  COMEDIES 

6  HEADLINERS  ...  6  RADIO  MUSICALS  ...  6  SUPERBAS 

.  .  .  These  short  features  will  present  a  wide  variety  of  entertainment,  including  musical 
reviews  and  bright  comedy  novelties,  and  will  feature  such  personalities  of  stage,  screen 
and  radio  as  Gene  Austin,  Leon  Errol,  Ruth  Etting,  Walter  Catlett. 

6  EDGAR  KENNEDY . .  .  Continuing  the  ups  and  downs  of  the  darndest  family  that 
ever  lived.  6  SMART  SET ...  6  RADIO  FLASH  . .  .  Hilarious,  rough-and- 

tumble,  custard  pie,  slapstick  comedy.  Honest  hokum  and  pokem  to  make  the  folks  come 
back  for  more. 

Produced  under  the  supervision  of  Lee  Marcus,  by  these  well-known  comedy  directors  and 
writers:  Alf  Goulding,  Joe  Fields,  Al  Boasberg,  John  Grey,  Fred  Guiol,  Les  Goodwins,  Ben 
Holmes,  Jack  Town  ley,  Arthur  Ripley,  Eddie  Moran,  Lee  Jason. 


VAN  REUREN  PRODUCTIONS 


13  RAINBOW  PARADE  COLOR  CARTOONS  ..  .  Now  in  the  NEW  THREE 

COLOR  PROCESS  TECHNICOLOR!  ...  A  new  series  of  adventures  in  the  animated  world  of 

"the  funnies."  Produced  by  Burt  Gilette.  ^ 

r 

13  "EASY  ACES". .  .  Radio’s  riotous  dumb-crackers,  bringing  their  brand  new  comedy 

idea  to  the  screen  in  a  new  series  of  laugh  films. 


7  "SPORTS  WITH  BILL  CORUM".  ..  Presenting  the  human  side  of  sports  as 

well  as  its  thrills  ...  By  the  New  York  Evening  Journal’s  widely-syndicated  sports  editor. 

6  "THE  STRUGGLE  TO  LIVE"  Series  . .  .  From  the  microscopic  to  the  gigantic 

.  .  .  By  the  Woodard  Brothers,  who  won  the  Academy  Award  on  "The  City  of  Wax". 

7  "THE  WORLD  ON  PARADE"  .  The  odd  places  of  the  world  sought  out  in  a 

new  series  of  travel  films  glorified  with  native  songs  and  music. 

33  ONE -REEL  FEATURES  ..  .  and  don’t  forget  .  .  .  the  postman  is  still  delivering 

"DUMBBELL  LETTERS". 

PATHS  NEWS  PATHS  TOPICS 

.  .  /  Now  in  its  25TH  YEAR  .  .  .  and  dominant  for  25  ...  Seven  editions  about  interesting  things,  people 

years!  .  .  .  Twice  a  week.  and  events. 


THE  EDITOR'S 


Pg-  7 

PAGE 


Vol.  17,  No.  13 


July  1,  1935 


The  Philadelphia 


Needless  Haste 

•  A  RECENT  survey  indicated  that  many 
industries  have  already  taken  steps  to  re¬ 
tain  code  benefits.  Various  merchandising 
fields  have  kept  their  code  bodies  function¬ 
ing,  have  voluntarily  asked  all  members  to 
go  along  under  NRA  labor,  wage  principles 
as  well  as  fair  bargaining  laws.  All  this, 
of  course,  is  voluntarily. 

The  motion  picture  industry  is  a  notable 
exception. 

The  Code  Authority  hesitated  not  one 
moment  in  discontinuing  its  existence.  It 
went  out  of  business  with  such  speed  that 
more  than  one  observer  regretted  that  it 
could  not  have  acted  on  code  matters  as 
fast.  Certainly,  it  could  have  passed 
recommendations  to  the  industry  to  consider 
future  trade  association  pacts,  etc. 

If  reports  from  the  field  are  true  indica¬ 
tions,  the  majority  of  the  industry  desires 
a  regulation  plan,  depending  upon  co-opera¬ 
tion  between  exchanges  and  exhibitors. 
Passing-  of  the  code  left  a  place  for  arbi¬ 
tration  boards  or  other  means  for  deciding 
disputes. 

It  is  quite  apparent  that  the  industi-y 
wants  arbitration  as  well  as  a  fair  zoning- 
system  and  mediation.  Now  each  one  waits 
for  the  other  to  do  something.  Everyone 
talks  about  it  but  no  one  does  anything. 

If  the  MPTOA  and  Allied  would  stop 
issuing  long-worded  bulletins  and  really 
take  the  problem  in  hand  they  could  accom¬ 
plish  something.  Charley  O’Reilly  or  any 
other  neutral  person  commanding  the  re¬ 
spect  of  both  factions  would  be  the  logical 
person  to  call  a  conference  to  work  out  the 
problem.  The  business  needs  some  system 
of  fair  dealing.  It  is  up  to  exhibitor  or¬ 
ganizations  to  start  the  ball  rolling. 


Borrowed  Stars 

•  GLANCING  at  what  was  promised  for 
the  new  season,  exhibitors  will  find  that  in 
one  phase  there  is  a  change  for  the  better. 
Star  borrowing  seems  to  be  on  the  down¬ 
grade. 

Few  exhibitors  like  to  have  stars  inter¬ 
changed.  A  theatreman  who  has  played  a 
certain  line  of  product  for  years  does  not 
like  to  see  a  competitive  house  get  a  star 
whom  he  has  helped  to  build.  Again,  his 
patrons  know  that  that  star  may  be  seen 
at  one  theatre,  and  he  really  loses  an  in¬ 
tangible  something  when  switches  are  made. 

Then  again,  company  interchanging 
means  having  stars  in  too  many  vehicles 
throughout  the  year. 

In  some  cases,  greater  competition  means 
better  business  but  in  this  particular  in¬ 
stance,  the  individual  exhibitor  has  too  little 
to  gain  and  too  much  to  lose  to  favor  a  star 
interchanging  policy. 

Too  often,  in  the  past,  a  smaller  company 
has  been  able  to  borrow  a  star,  use  that 
star  as  a  wedge  to  secure  top  prices  from 
the  exhibitor,  giving  little  else  beside  the 
one  borrowed-star  picture,  with  the  exhibi¬ 
tor,  who  usually  overpays,  finding  out  that 
great  expectations  are  not  always  realized. 

Examination  of  the  1935-1936  line-ups 
shows  only  a  few  indications  of  borrowing. 
It  is  fortunate  that  the  craze  of  a  few  sea¬ 
sons  back  will  not  repeat  itself. 

df' 


EXHIBITOR 

Circulating  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware.  Issued  on  the  1st  and  15th 
of  each  month  by  Jay  Emanuel  Publications,  Inc.  Publishing  office,  219  North  Broad  Street,  Philadelphia. 
Branches  at  1600  Broadway,  New  York  City;  Washington,  D.  C.  Jay  Emanuel,  publisher;  Paul  J. 
Greenhalgh,  advertising  manager;  Herbert  M.  Miller,  managing  editor.  Subscription  rates:  $2  for  one 
year,  $5  for  three  years.  Single  copies,  15c  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware. 
Publishers,  also,  of  THE  NATIONAL  EXHIBITOR  of  Washington  and  THE  NEW  YORK  STATE  EXHIBITOR. 
Official  organ  of  the  Motion  Picture  Theatre  Owners  of  Eastern  Pennsylvania,  Southern  New  Jersey  and 
Delaware.  Address  all  communications  to  the  Philadelphia  office. 


B 


Plan  for  Buying 

|Y  THIS  time  exhibitors  can  no  longer  hope  that  any 
distributor  will  ask  less  money  or  even  the  same  money 
as  during  1934-1935.  The  salesmen  have  been  told,  at  most  sales 
conventions,  to  get  more  rentals  from  exhibitors  as  well  as  more 
and  higher  percentage  pictures,  according  to  present  indications. 

That  this  is  not  surprising  is  admitted,  but  the  wise  exhibitor 
will  seek  arguments  with  which  to  break  down  this  sales  advance. 

For  those  theatremen,  who  are  in  the  market  for  such  ideas, 
this  plan  has  been  suggested. 

Let  the  exhibitor,  from  past  records,  figure  out  his  No.  1 
company  (which  distributor  brought  him  most  profit,  if  any).  Let 
him  analyze  his  cost  per  picture,  return  on  specials,  average  per¬ 
centage  paid  for  film,  total  gross  per  picture.  If  then,  he  has 
ascertained  his  costs,  let  him  await  the  coming  of  all  salesmen. 

If  they  desire  as  much  as  the  company  which  made  him  the 
most  money,  let  the  exhibitor  offer  to  bargain.  Let  him  tell  sales¬ 
men  for  companies  No.  2,  3,  etc.,  that  he  will  pay  them  on  the 
basis  of  company  No.  1  in  this  manner.  If  their  pictures  bring  the 
same  returns,  they  are  entitled  to  that  amount.  If  they  bring  less, 
they  are  entitled  to  percentage  based  on  the  same  proportion.  If 
their  pictures  bring  more,  they  are  entitled  to  an  increase;  if  less 
an  adjustment  should  be  made. 

Unless  the  exhibitor  has  a  definite  plan,  all  he  can  do  is  try 
to  beat  the  salesman  down.  Fancy  promises  come  in  each  year, 
are  forgotten  as  the  next  season  rolls  around. 

With  a  tangible  argument  as  indicated  above,  exhibitors  will 
be  able  to  advance  a  point  that  can  not  be  regarded  lightly  by  film 
salesmen.  If  the  company  is  fair,  has  confidence  in  its  own  prod¬ 
uct,  there  should  be  no  necessity  for  haggling.  Merely  to  give 
company  No.  3  or  4  the  same  money  as  company  No.  1  and  2  earned 
is  poor  business.  Both  sides  must  be  fair. 


8 


Jul  1 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


1794  Sunday  Blue  Law  Liberalization 
Up  for  Vote  Following  Legislature  Okay 


Bill  Provides  for  Seventh  Day  Shows  After  2  P.  M. — 
Local  Option  Features — $50  Penalty  Included — Petition 
Method  Approved 

Passed  finally  in  the  Pennsylvania  State  Senate,  June  18,  by  a  close  vote  of  29 
to  20,  the  controversial  Sunday  movie  bill,  after  agreement  with  Senate  amendments 
by  the  House,  was  in  the  hands  of  Governor  George  H.  Earle,  when  this  issue  went 
to  press,  awaiting  his  expected  signature  to  make  it  a  law  and  further  liberalize  the 
Sundav  Blue  Law  of  1794. 


Efforts  of  Senator  Joseph  C.  Trainer,  Repub¬ 
lican,  Philadelphia,  to  amend  the  bill  to  provide 
for  county  local  option  instead  of  local  option 
by  cities,  boroughs  and  townships,  were  voted 
down.  The  measure  had  received  approval  in 
the  House,  where  it  originated,  on  June  4 
with  a  vote  of  120  to  80,  following  a  bitter  con¬ 
troversy  that  had  raged  for  two  months. 

Bill  was  introduced  in  the  House  on  March 
20  as  a  compromise  measure,  sponsored  by  Rep¬ 
resentatives  Louis  Schwartz,  Republican,  and 
Charles  Melchiorre,  Democrat,  both  Philadel¬ 
phia,  and  Charles  W.  Barbier,  Republican,  Erie. 

As  amended  in  the  Senate,  the  bill,  which 
contains  local  option  provisions  patterned  after 
the  Schwartz  Sunday  baseball  measure  enacted 
two  years  ago,  regulates  the  employment  of  per¬ 
sons  in  conducting  Sunday  movies,  requires  a 
petition  feature  before  it  may  be  submitted  to 
the  voters,  increases  fines  for  violations  and 
eliminates  a  section  relating  to  hunting  and 
fishing. 

The  paragraph  containing  the  amendment  re¬ 
lating  to  the  regulation  of  employment  states : 
“It  shall  be  unlawful  for  any  person,  co-part¬ 
nership,  association  or  corporation  to  conduct, 
stage,  manage,  operate  or  engage  in  any  motion 
picture  exhibition  regardless  of  whether  a 
charge  of  admission  thereto  or  incidental 
thereto  is  made  or  whether  labor  or  business  is 
necessary  to  conduct,  stage,  manage  or  operate 
the  same  on  the  first  day  of  the  week  .  .  .  Sun¬ 
day,  after  2  P.  M.,  unless  the  voters  of  that 
municipality  have  first  voted  in  favor  of  motion 
picture  exhibitions  and  sound  motion  picture  ex¬ 
hibitions  on  Sunday  as  hereinafter  provided 
and  in  no  case  shall  a  person  be  employed  as  a 
projectionist  or  operator  of  motion  pictures 
on  Sunday  or  in  or  about  motion  picture  exhibi¬ 
tions  unless  he  or  she  shall  have  had  twenty- 
four  consecutive  hours  of  rest  during  the  pre¬ 
ceding  six  week  days. 

“Any  person  .  .  .  violating  any  of  the  pro¬ 
visions  of  this  section  shall  upon  conviction 
thereof  ...  be  sentenced  to  pay  a  fine  not  ex¬ 
ceeding  $50  and  in  default  of  payment  of  such 
fine  and  costs  of  prosecution  said  person  .  .  . 
responsible  for  such  violation  shall  be  im¬ 
prisoned  for  a  period  of  not  more  than  ten 
days.” 

Section  3,  relating  to  the  petition  amend¬ 
ment,  states :  “At  the  municipal  election  in  the 
year  1935,  there  shall  be  submitted  in  the  mat¬ 
ter  provided  by  the  election  laws  of  the  Com¬ 
monwealth  upon  petition  to  the  county  com¬ 
missioners  of  the  city,  or  borough  council  or 
of  the  township  commissioners  or  supervisors 
or  upon  petition  of  electors  equal  to  at  least 
five  per  centum  of  the  highest  vote  cast  for  any 
office  in  the  municipality  at  the  last  preceding 
general  election  a  question  to  determine  the  will 
of  the  electors  of  each  municipality  in  this  Com- 


Universal  Salesmen  Honor 
Joe  Engel  in  Big  Drive 

Celebrate  His  First  Year  as 
Branch  Chief  Here 

Universal  salesmen  and  office  force  are 
honoring-  manager  Joe  Engel  in  a  big 
Universal  drive  from  July  15-Septem- 
ber  7. 

To  celebrate  Engel’s  first  year  as  manager 
and  to  herald  the  coming  Universal  product,  the 
drive  will  be  for  dates  and  new  business. 

Salesmen  Joe  Leon,  Jack  Engel,  Bill  Doyle, 
Jesse  Levine,  bookers  Ferd  Fortunate  and  Mary 
Meadowcroft  as  well  as  the  office  force  are  on 
their  toes  to  make  it  a  big  success. 

monwealth  with  respect  to  motion  picture  ex¬ 
hibitions.  Such  question  shall  be  in  the  follow¬ 
ing  form : 

“Do  you  favor  the  conducting,  stag¬ 
ing,  operating  and  exhibiting  of  motion 
pictures  regardess  of  whether  an  ad-  YES 
mission  charge  is  made  or  incidental 
thereto  or  whether  labor  or  business 
is  necessary  to  conduct,  stage,  operate  NO 
or  exhibit  the  same  after  two  o'clock 
post  meridian  on  Sunday? 

“The  said  question  shall  be  printed  in  separate 
official  ballots  in  bound  form  by  the  county  com¬ 
missioners  of  each  county  and  sufficient  number 
of  ballots  shall  be  furnished  to  the  election  offi¬ 
cers  in  each  election  district  of  the  county  so 
that  one  ballot  may  be  supplied  to  each  voter 
at  such  election.  In  districts  where  voting 
machines  are  used  such  question  shall  appear  on 
the  face  of  the  machine  where  the  machine  is 
properly  equipped  for  such  purposes.” 

Section  7,  which  is  of  particular  interest  and 
in  which  the  amount  of  fine  was  changed  by 
Senate  amendment  reads :  “It  shall  be  unlawful 
at  any  motion  picture  exhibition  conducted  or 
operated  ...  to  provide  for  any  form  of  en¬ 
tertainment  except  the  exhibition  of  motion  pic¬ 
tures  and  sound  motion  pictures  and  any  orches¬ 
tral  or  other  instrumental  musical  or  mechan¬ 
ical  musical  accompaniment,  prelude  playing  or 
selection  in  connection  with  or  incidental 
thereto  and  any  person  or  any  member  or 
agent  of  any  co-partnership  .  .  .  who  shall 
provide  or  furnish  or  assist  .  .  .  any  other 
form  of  entertainment  in  such  motion  picture 
exhibitions  shall  be  guilty  of  a  misdemeanor 
and  in  the  proper  court  shall  be  punished  by  a 
fine  of  not  more  than  $100.  ’ 

The  act  shall  be  effective  immediately  upon 
final  enactment. 


New  Censor  Appointee 

Miss  Florence  J.  McCreesh,  22, 
daughter  of  Senator  John  J.  McCreesh, 
Democrat,  Philadelphia,  has  been  ap¬ 
pointed  to  the  censor  board  staff.  She 
will  serve  in  an  inspector  capacity.  Grad¬ 
uated  from  Rosamont  College,  Bryn 
Mawr,  in  June,  1934,  she  has  been  a 
substitute  school  teacher  here. 

She  resides  with  her  parents  at  4200 
Walnut  Street. 

City  Council  Leading  Way 
in  Philadelphia  Sunday  Vote 

Petition  Method  Allowed 
Through  Amendment 

Philadelphia  City  Council  is  expected 
to  lead  the  way  toward  the  fall  vote  on 
the  Sunday  movie  question. 

Council,  through  an  amendment,  petitions 
County  Commissioners  to  put  the  question  on 
the  ballot.  This  method  is  substantially  the 
same  as  that  used  for  Sunday  baseball. 

Originally,  the  Sunday  movie  bill  provided 
that  the  question  be  put  on  the  ballot  only  upon 
petition  to  the  County  Commissioners  by  quali¬ 
fied  voters  equal  in  number  to  5%  of  the  high¬ 
est  vote  cast  for  any  candidate  in  the  last  pre¬ 
ceding  municipal  election.  30,000  signatures 
would  have  been  required  for  this  city. 

The  amendment  which  will  permit  the  peti¬ 
tion  to  be  submitted  by  city  and  borough  coun¬ 
cils  or  by  township  commissioners  was  spon¬ 
sored  by  Senator  Glen  Law.  That  procedure 
can  be  used  only  this  year.  After  1935  the 
petition  by  signature  will  be  necessary  in  any 
municipality. 

Based  on  the  estimate  of  the  Sunday  sport 
vote,  observers  think  Philadelphia  will  vote  for 
movies  on  Sunday  by  about  5-1. 

Hotelmen,  especially,  are  enthused  over  the 
Sunday  vote,  for  they  think  it  will  keep  people 
in  town  over  the  weekend,  thus  ending  the  "4 
day  town”  handicap. 

First  Sunday  movies  will  take  place  Novem¬ 
ber  10,  if  the  vote  is  approved. 


New  Documentary  Tax 

A  new  state  documentary  tax  became 
effective  June  17. 

This  tax,  5c  on  eac  h  $100  value  of 
deeds,  bonds,  indentures,  mortgages, 
notes  (including  leases,  ground  rents, 
bailment  leases,  conditional  sales,  other 
sales  agreements)  is  paid  by  affixing 
stamps  by  the  person  “Making,  execut¬ 
ing,  issuing  or  delivering  such  docu¬ 
ment”  at  the  time.  These  stamps  may 
be  obtained  at  any  bank. 

Theatremen  should  be  interested. 


THE  PHILADELPHIA  EXHIBITOR 


Jul  1 T  3  5 


9 


Wide  Open  Territory  During  the  Summer 
Seen  as  Code’s  Dropping  Brings  New  Ideas 


Bank  Night  Held  Big  Item  for  Theatremen — Auto  Give¬ 
aways  on  Rise — Exhibitors  Bucking  Hot  Weather  First 
Time — Trade  Wonders 

A  wide  open  territory  following  the  dropping  of  the  code  is  seen  for  the  Penn¬ 
sylvania  district. 

Bank  Night  Available 
to  District’s  Exhibitors 


Already,  it  has  been  indicated  that  various 
games  which  did  not  come  into  the  territory 
during  code  days  now  have  determined  to  break 
into  the  field. 

Lead  number  is  Bank  Night,  reported  a  clean¬ 
up  out  west  and  expected  to  do  about  as  well 
here. 


Fight  Sunday  Shows 

Eleven  church  and  temperance  organ¬ 
izations  will  combine  their  efforts  in  a 
campaign  this  summer  and  fall  to  create 
sentiment  against  the  showing  of  motion 
pictures  on  Sunday,  it  was  announced, 
June  26,  by  Dr.  O.  B.  Poulson,  Hunting¬ 
don  secretary,  Pennsylvania  Men's  Dry 
League. 

Campaign  will  be  carried  into  800 
communities,  where  vigilance  commit¬ 
tees  will  be  formed,  with  speakers  cam¬ 
paigning  until  fall  against  Sunday 
movies,  according  to  the  plan  outlined 
by  Doctor  Poulson. 

Doctor  Poulson  stated  his  league  and 
these  ten  organizations  will  co-operate 
in  the  campaign: 

Pennsylvania  Anti-Saloon  League, 
Women’s  Christian  Temperance  Union, 
Pennsylvania  State  Dry  Committee,  Na¬ 
tional  Reform  Association,  Lord’s  Day 
Alliance  of  Pennsylvania,  Western 
Pennsylvania  Sabbath  Association,  Penn¬ 
sylvania  State  Grange,  Pennsylvania 
State  Council  of  Christian  Education, 
Pennsylvania  State  Christian  Endeavor 
Union,  and  the  Pennsylvania  Council  of 
Churches. 

Aarons  Clarifies  Equal 
Rights  Act  for  Exhibitors 

1887  Measure  Amended  by 
Recent  Legislation 

George  P.  Aarons,  secretary  and  coun¬ 
sel  for  the  MPTO,  has  sent  out  clarifica¬ 
tion  of  the  recent  Equal  Rights  or  Civil 
Rights  Act,  approved  by  the  governor, 

J  une  1 1 . 

His  statement  says: 

Act  of  May  19,  1887,  P.  L.  130,  amended  by 
present  legislature  approved  by  the  Governor, 
June  11,  1935,  is  known  as  Blouse  Bill  67,  and 
Senate  Bill  971. 

Act  of  1887,  provides  as  follows,  as  it  applied 
to  theatres : 

“Any  person,  company,  corporation,  being 
owner  lessee  or  manager  of  any  theatre,  concert 
hall  or  place  of  entertainment  or  amusement, 
who  shall  refuse  to  accommodate  or  admit  any 
person  on  account  of  race  or  color,  shall  upon 
conviction  thereof,  be  guilty  of  a  misdemeanor 
and  be  punished  by  a  fine  of  not  less  than  $50 
and  no  more  than  $100.” 

This  was  passed  May  19,  1887,  P.  L.  130, 
Para.  1. 

Act  of  June  11,  1935,  provides  as  follows  in 
respect  to  theatres : 

“That  all  persons  within  the  jurisdiction  of 
this  Commonwealth  shall  be  entitled  to  the  full 
and  equal  accommodations,  advantages,  facilities 
and  privileges  of  any  places  of  public  accommo¬ 
dation,  etc.,  subject  only  to  the  conditions  and 
limitations  established  by  law  and  applicable 
alike  to  all  persons  ....  No  person  being  the 


Basil  Ziegler  Named  Local 

Distributor 

Bank  Night,  a  business  building  system 
which  is  reported  a  bonanza  in  other  dis¬ 
tricts,  has  now  been  made  available  to 
exhibitors  of  the  Eastern  Pennsylvania, 
Southern  New  Jersey  and  Delaware  ter¬ 
ritory  for  the  first  time. 

This  protected  method  of  bettering  business 
will  be  handled  in  the  local  territory  by  Basil 
Ziegler,  formerly  local  code  board  secretary. 
He  will  make  his  headquarters  at  1239  Vine 
Street,  where  he  will  be  available  for  all  ex¬ 
hibitors  who  are  interested  in  the  details  of  the 
plan. 

In  a  recent  interview,  Ziegler  said: 

“I  have  become  distributor  for  Bank  Night 
because  I  believe  that  it  is  probably  the  best 
business  building  method  of  its  kind  in  the  in¬ 
dustry  today.  From  reports,  letters,  etc.,  which 
I  have  on  hand  it  is  apparent  that  the  method 
has  proved  a  gold  mine  for  those  which  have 
contracted  for  it.  Especially  with  the  summer 
coming  on  and  many  weak  pictures  being  played 
currently,  Bank  Night  is  a  real  break  for  ex¬ 
hibitors.  In  some  spots,  it  has  boosted  business 
as  much  as  1000%. 

“Its  success  is  best  shown  by  the  fact  that 
many  imitations  have  attempted  to  prove  as 
successful,  but  this  is  not  possible.  Bank  Night 
will  prosecute  any  infringements  on  its  plan.” 

Well  known  to  many  exhibitors  because  of 
his  code  contacts,  Ziegler  says  that  a  first  come 
first  served  policy  will  hold  forth  with  the  plan. 
His  office  is  open  at  all  times.  He  invites 
exhibitors  to  drop  in,  write  or  wire. 


owner,  lessee,  proprietor,  manager,  superin¬ 
tendent,  agent  or  employee  shall  directly  or 
indirectly  refuse  to  deny  any  of  the  accommo¬ 
dations,  etc.,  of  any  such  places  on  account  of 
race,  creed  or  color.  Any  person  who  violates 
any  provisions  of  the  Act  or  who  shall  aid  or 
incite  violation  of  any  of  the  said  provisions, 
shall  for  each  and  every  violation  be  fined  not 
less  than  $100  and  no  more  than  $500,  or  shall 
be  imprisoned  for  not  less  than  30  days  and  no 
more  than  90  days,  or  in  the  discretion  of  the 
Court,  subject  to  both  fine  and  imprisonment.” 

It  will  be  noted  that  the  Act  of  1935  is  very 
specific  in  stating  that  the  accommodation  of  all 
people  regardless  of  race,  creed  or  religion  shall 
be  alike,  while  the  Act  of  1887  prohibited  re¬ 
fusal  of  accommodations  of  admissions  to  the 
theatre  because  of  race,  creed  or  religion. 

The  bill  goes  into  effect  September  1. 


Car  giveaways  are  also  reported  on  the  in¬ 
crease. 

Many  exhibitors  apparently  intend  to  try  to 
buck  the  hot  weather  unless  a  real  warm  spell 
intervenes.  Thus  far,  the  usual  summer  clos¬ 
ings  have  been  delayed  a  few  weeks,  but  if 
exhibitors  can  find  means  and  methods  by  which 
business  can  be  maintained  they  will  try  to 
avoid  the  usual  seasonal  closing. 

What  the  outcome  will  be  no  one  knows,  with 
the  trade  wondering.  With  a  deluge  of  give¬ 
aways,  it  is  expected  that  September  will  see 
the  situation  ironed  out. 


Dunkle-Goodwin 

Miss  Violet  Goodwin,  daughter  of  Mr.  and 
Mrs.  Charles  Goodwin,  was  married  June  22 
to  Walter  B.  Dunkle,  at  Old  Trappe  Lutheran 
Church,  Trappe. 

60  guests  attended  the  reception  held  later  at 
the  Spring-Ford  Country  Club,  of  which  the 
groom  is  a  member.  Film  folk  present  in¬ 
cluded  Mr.  and  Mrs.  Herb  Elliott,  Mr.  and  Mrs. 
George  Kline,  Lewen  Pizor  and  daughter  Dor¬ 
othy,  David  Barrist. 

The  newlyweds  spent  a  few  days  in  Atlantic 
City  preliminary  to  taking  a  Canadian  trip. 


Carnera-Louis  Films  Ready 

Murray  Beier  is  distributing  the  Carnera- 
Louis  fight  pictures.  The  two-reeler  includes 
all  the  fighting,  with  the  sensational  sixth  round 
knockout.  Shots  show  all  the  battling  and  the 
sixth  round,  especially,  is  topnotch. 


Republic  Luncheon ,  July  15 

Republic  Pictures  Corporation  of 
Pennsylvania  has  been  organized,  with 
Herman  Gluckman,  president;  Jack 
Bellman,  general  manager  for  Philadel¬ 
phia  and  New  York  City;  Mrs.  Lucchese, 
vice-president;  Harry  LaVine,  branch 
manager.  Local  branch  will  hold  a 
luncheon,  July  15,  at  the  Broadwood 
Hotel,  with  all  exhibitors  invited.  Final 
plans  for  the  company,  which  opens 
offices  at  1236  Vine  Street,  were  laid 
last  week  with  Herman  Gluckman,  Jack 
Bellman,  Jerry  Kessler  conferring  here. 
They  with  Republic  president  W.  Ray 
Johnston,  Republic  sales  chief  Ed 
Golden,  are  expected  to  attend  the 
luncheon.  Albert  Cohen  will  be  at¬ 
torney. 


10 


Jul  1 ' 35 


THE  PHILADELPHIA  EXHIBITOR 


THE  CAMERA  SPEAKS 


Pictures  often  tell  the  story 
better  than  the  printed  word 
.  .  .  Here  are  highlights. 


E  X  E  C  U  T  I  VES 
The  Warners,  Al¬ 
bert  W.,  Harry 
M.,  Jack  L.,  at  the 
coast  convention, 
(right)  Harry 
Kalmine,  Lou  Hal- 
per,  John  Payette, 
J.  Coston,  Mort 
Blumenstock,  Jos¬ 
eph  Bernhard,  Nat 
Wolfe,  Moe  Silver, 
H.  Waugh  at  the 
Warner  coast  con¬ 
vention. 


BUSY.  Jules  Levy,  vice-president, 
general  sales  manager,  and  Ned  E. 
Depinet,  president,  RKO  Distribut¬ 
ing  Corp.,  as  they  arrived  to  attend 
RKO  Radio’s  annual  sales  conven¬ 
tion,  Chicago,  June  17,  18  and  19. 


o 


SEEING  STARS.  This  giant  imitation 
telescope  shown  mounted  on  truck  was 
hauled  over  Harrisburg  streets  at  direc¬ 
tion  of  manager  John  F.  Rogers,  State, 
Harrisburg,  to  exploit  RKO’s  “Star  of 
Midnight.” 


AWARD.  Publisher  George  Hecht 
awards  the  Parents’  Magazine 
medal  for  the  best  picture  of  the 
month  to  advertising  director  Ed¬ 
ward  Finney,  for  Monogram’s 
“Keeper  of  the  Bees.” 


TO  ENGLAND.  Walter  Huston 
takes  a  vacation  from  “Dods- 
worth,”  to  appear  in  the  title  role 
of  GB’s  production  “Rhodes,  The 
Empire  Builder.” 


ALL  PRESENT. 
Warners  Gerald  Key- 
ser,  Lou  Harper,  N. 
H.  Brower,  S.  Charles 
Einfeld,  A1  Schwal- 
berg,  Ed  S  e  1  z  e  r, 
George  Bilson  act  as 
a  reception  commit¬ 
tee  for  the  Warner 
Bros.’  Los  Angeles 
convention;  (left) 
find  your  local  War¬ 
ner  man  in  this  pic¬ 
ture. 


Jul  1 T 35  pg.  12 


PRODUCTIONS 

(and  they  will  make  box  office  history) 


There’s  an  obligation  in  leadership.  These  pages  tell  why 
M-G-M  in  ’35-’36  will  be  the  backbone  and  security  of 
your  business.  They  explain  why  M-G-M  has  meant 
safety,  not  speculation,  for  eleven  years.  They  reveal  why 
your  patrons  who  buy  names  will  want  the  line-up  that 
has  more  STARS  than  all  other  companies  combined. 
In  no  previous  year  of  its  history  has  the  Leader  offered 
such  an  array  of  Giant  Productions.  Keeping  faith  means 
keeping  FIRST.  Keeping  FIRST  means  having  the 
greatest  resources  and  talent  on  earth!  Here  it  is! 


(In  addition  to  the  names  mentioned 
below  there  will  be  co-stars 
as  occasion  permits) 

2— CLARK  GABLE 

2—  GARBO 

1  — GRACE  MOORE 

3—  JOAN  CRAWFORD 

2—  JEAN  HARLOW 

1  — JEANETTE  MacDONALD 
1  —  JEANETTE  MacDONALD— 
NELSON  EDDY 

3—  LIONEL  BARRYMORE 

1—  MARX  BROTHERS 

1  — NORMA  SHEARER 

2—  ROBERT  MONTGOMERY 
2— WALLACE  BEERY 

1— WILLIAM  POWELL 


with  STAR  Casts  in  famed 
vehicles  of  “Naughty 
Marietta”  prominence. 


Reverting  to  the  original  pop¬ 
ular  policy  of  this  series.  Time¬ 
ly  stories  with  strong  casts. 


Introducing  a  new  idea  in  the 
merchandising  of  motion  pic¬ 
tures.  Of  course,  M-G-M  does 
it  first.  Combines  a  smash 
advertising  campaign  with  a 
new  twist.  The  plan  is  now 
being  develped  nation-wide, 
and  details  will  shortly  be  an¬ 
nounced.  Depend  on  it  for 
something  box-office-wise 
that’s  never  before  been 
attempted. 


NORMA  SHEARER 


CLARK  GABLE 


JOAN  CRAWFORD 


JEAN  HARLOW 


MYRNA  LOY 


JEANETTE  MacDONALD 


FREDDIE  BARTHOLOMEW 


GRACE  MOORE 


LIONEL  BARRYMORE 


LAUREL  &  HARDY 


JACK  BENNY 


GRETA  GARBO 


WALLACE  BEERY 


ROBERT  MONTGOMERY 


WILLIAM  POWELL 


NELSON  EDDY 


CONSTANCE  BENNETT 


CHARLES  LAUGHTON 


MARX  BROTHERS 


SPENCER  TRACY 


JACKIE  COOPER 


CLIFTON  WEBB 


The  Extended  Runs  of  1935-36 


CHINA  SEAS 

Clark  GABLE  •  Jean  HARLOW  .  Wallace  BEERY 

When  you  glimpse  “China  Seas”  (completed  and  what 
a  show!)  you’ll  get  an  idea  of  the  kind  of  extended  run 
product  M-G-M  will  flash  on  the  industry  in  the  new 
season.  From  now  on  you’ll  read  and  hear  plenty  about 
“China  Seas.”  The  novel  by  Crosbie  Garsten  was 
directed  by  Tay  Garnett.  The  Hong  Kong  harbor  set 
alone  is  the  most  amazing  since  “Ben  Hur.”  And  that 
cast!  Clark  Gable,  as  the  rugged  sea-faring  man;  Jean 
Harlow,  as  the  frank  lady  of  the  Oriental  ports; 
Wallace  Beery,  as  the  bluff  trader  who  also  seeks  Miss 
Harlow’s  affections.  Action  takes  place  on  the  liner  Kin 
Lung  fighting  storms,  pirate  raids,  Malay  thugs  aboard 
. . .  with  the  highlighted  romance  of  Gable  and  Harlow 
that’s  more  powerful  than  “Red  Dust.”  Soon  you’ll  see 
“China  Seas”  for  yourself!  You’ll  do  your  own  raving! 

WIFE  vs.  SECRETARY 

The  showman-producers  of  M-G-M  will  make  this 
Faith  Baldwin  Cosmopolitan  Magazine  story  with  a  Big 
Name  Cast!  Backgrounds  are  Park  Avenue  penthouses, 
swanky  Palm  Beach,  beautiful  Bermuda.  The  selection 
of  this  story  for  de  luxe  picturization  has  been  con¬ 
firmed  by  the  overwhelming  response  received  nation¬ 
wide  from  readers  of  Cosmopolitan  Magazine.  It  is  one 
of  the  HIT  magazine  features  of  the  year.  It  will  be  one 
of  the  HIT  screen  attractions  of  ’35-’36. 

BROADWAY  MELODY oH936 

The  Cast:  JACK  BENNY,  ELEANOR  POWELL,  ROBERT  TAYLOR, 
SID  SILVERS,  BUDDY  &  VILMA  EBSEN,  FRANCES  LANGFORD, 
SHIRLEY  ROSS,  UNA  MERKEL,  STUART  ERWIN,  JUNE  KNIGHT,  Etc. 
All  our  dreams  have  come  true.  “Broadway  Melody  of 
1936”  will  top  its  famed  predecessor  with  its  talent, 
with  its  music,  with  its  production  wonders  and  with 
its  story  that  combines  heart-throbs,  dramatic  suspense, 
a  million  laughs  and  a  wallop  at  the  end  that  sends 
them  away  cheering.  Book  by  Jack  McGowan  and  Sid 
Silvers.  Director,  Roy  del  Ruth.  Music  by  Brown  and 
Freed.  Dances  by  Dave  Gould.  And  watch  for  Carl 
Randall’s  “Magic  Dance”  number,  mystifying  as  a 
Houdini  trick  and  numbers  like  “I’ve  Got  a  Feeling 
for  You”,  “Broadway  Rhythm”,  “Lucky  Star”  among 
others.  And  what  a  cast  headed  by  radio  favorite  Jack 
Benny!  And  those  gowns. by  Adrian.  Biggest  money’s 
worth  of  joy  for  next  year ! 


Jul  1 T 35  pg.  13 

A  TALE  OF  TWO  CITIES 

starring  RONALD  COLMAN 
The  Cast:  ELIZABETH  ALLAN,  BASIL  RATHBONE,  DUDLEY 
DIGGES,  EDNA  MAY  OLIVER,  CONSTANCE  COLLIER,  HENRY  B. 

WALTHALL,  REGINALD  OWEN,  WALTER  CATLETT 

At  this  time  when  BIG  spectacular  productions  defy 
all’  precedent  in  what  they  can  do  at  the  box-office, 
M-G-M  comes  along  with  the  BIGGEST.  Charles 
Dickens’  most  celebrated  action  romance,  read  by  mil¬ 
lions  the  world  over,  is  M-G-M’s  meat  for  a  Giant  ex¬ 
tended  run  hit.  Those  thunderous  days  of  the  French 
Revolution,  marching  armies,  lovers’  sacrifices,  heart- 
stabbing  suspense  . . .  they’re  coming  to  your  screen  as 
only  M-G-M  can  bring  them  to  you  with  limitless  re¬ 
sources  for  Cast  and  monumental  Production. 

The  FORTY  DAYS  of  MUSA  D  AGH 

170,000  copies  of  Franz  Werfel’s  novel  are  sold  and 
thousands  coming  off  the  presses !  Best  seller  of  years 
and  what  a  picture  it  will  make.  The  drama  of  seven 
Armenian  villages,  cut  off  from  the  world  in  the  First 
Year  of  the  World  War,  their  inhabitants  pursued  by 
the  Turks,  their  beautiful  daughters  fleeing  from  the 
bestial  soldiery.  They  seek  refuge  on  the  holy  moun¬ 
tain  Musa  Dagh  and  for  forty  world-shattering  days  hold 
out  against  all  odds.  The  heroism  and  the  love  story 
of  their  young  leader  is  the  greatest  thrill  of  modern 
fiction.  Actually  63  name  parts  foreshadow  a  roster  of 
the  industry’s  great  names  in  the  cast.  Backed  by  a  $2,500 
Prize  Contest  now  current  in  Modern  Screen  Magazine 
in  cooperation  with  M-G-M  andpublishers.VikingPress. 

THE  GREAT  ZIEGFELD 

starring  WILLIAM  POWELL  and  Big  Name  Cast 
Everybody  wanted  it.  M-G-M  got  it!  So  BIG  that  only 
M-G-M  could  handle  it.  ZIEGFELD!  A  trade-mark  on 
any  theatre  marquee  that  pre-sells  a  Giant  entertain¬ 
ment.  Glorifying  the  American  Girl.  William  Powell 
in  the  leading  role.  Harriet  Hoctor,  dancing  star,  is  the 
first  of  a  long  list  of  celebrities  engaged.  Of  many  lav¬ 
ish  scenes,  the  Lion  Ballet  staged  by  Seymour  Felix  is 
just  one ...  in  which  countless  beauties,  trained  lions, 
ponies,  dogs  and  other  animals  take  part.  William 
Anthony  MacGuire  wrote  the  story  and  is  associated 
in  its  production.  He’s  author  of  “Whoopee”  “Kid 
Boots”  etc.  Giving  you  an  idea  of  what’s  coming! 


GARBO-FREDRIC  MARCH  in  ANNA  KARENINA 


with  FREDDIE  BARTHOLOMEW  and  Great  Cast 
It  is  completed!  A  September  release!  Those  who  have  seen  it 
state  without  reservation  that  it  is  Garbo’s  greatest  soul-picture. 
Tear-dimmed,  exquisitely  beautiful.  Fredric  March  again  famed 
for  “Les  Miserables”  is  at  his  best.  Freddie  Bartholomew’s  first 
since  “Copperfield”  and  he’s  definitely  a  star  after  this!  Plus 
Maureen  O’Sullivan,  May  Robson,  Basil  Rathbone.  Clarence 
Brown’s  skilled  direction  of  Tolstoy’s  novel  insures  a  headliner. 
AFTER  THE  THIN  MAN— WM.  POWELL  •  MYRNA  LOY 
The  same  talents  have  repeated!  Stars,  writers,  directors  got  to¬ 
gether  and  did  it  again.  Dashiell  Flammett,  the  author;W.  S.Van 
Dyke,  director;  Goodrich  and  Flackett,  the  adaptors... they  were 
applauded  for“TheThin  Man”. ..they’ll  be  cheered  forthe  sequel. 


Following  are  part  of  M-G-M’s  great  story  properties  from 
which  many  of  the  1935-36  productions  may  he  selected 

“MAYTIME”,  Romberg's  famed  light  opera.  By  Rida  Johnson 
Young,  who  wrote  “Naughty  Marietta”;  “SACRED  AND  PRO¬ 
FANE  LOVE”,  Arnold  Bennett’s  artist's  model  story;“TISH”  by 
Mary  Roberts  Rinehart;  “TIMBERLINE”,  Gene  Fowler’s  best¬ 
seller;  “THE  WIND  AND  THE  RAIN”,  stage  hit  by  Merton 
Hodge;  “BLACK  CHAMBER”,  Herbert  O.  Yardley’s  story  of 
American  secret  service  during  the  war;  “AH  WILDERNESS”, 
Eugene  O’Neill's  Theatre  Guild  success;  “LIVING  IN  A  BIG 
WAY”,  Cosmopolitan  Magazine  novelette  by  Louis  Bromfield; 
“MAN  CRAZY”,  based  on  Liberty  Magazine  serial  story, 
“BRIGHT  GIRL”  by  Vina  Delmar;  “LADY  COMES  TO 
TOWN”,  Cosmopolitan  Magazine’s  novelette  by  Clements 
Ripley;  “HER  EXCELLENCY’S  TOBACCO  SHOP”,  European 
stage  hit;  “GOLD  EAGLE  GUY”,  outstanding  hit  of  New  York’s 
famed  Group  Theatre,  by  Melvin  P.  Levy;  “HERE  COMES  THE 
BAND”,  a  super-musical  featuring  Ted  Lewis  and  his  great 
band,  plus  Ted  Healy,  Nat  Pendleton  and  others,  music  by 
Jerome  Kern;  “SILAS  MARNER”,  George  Eliot’s  greatest  novel; 
“OLIVER  TWIST”,  world-famed  Charles  Dickens  master¬ 
piece;  “WITCH  OF  TIMBUCTOO”  director  Tod  Browning, 
mystery-horror  thriller;  “MALA”,  M-G-M’s  greatest  expedi¬ 
tionary  picture,  the  coming  of  white  civilization  to  the  innocent 
natives  of  the  Polynesian  group;  “THE  SHINING  HOUR”, 
stage  success  by  Keith  Winter;  “GOODBYE,  MR.  CHIPS”  hun¬ 
dreds  of  thousands  of  copies  have  been  sold  of  this  heart-touch¬ 
ing  novel  by  James  Hilton;  “RAGE  IN  HEAVEN”;  novel  by 


James  Hilton;  “THE  PRISONER  OF  ZENDA”,  the  greatest  of 
Graustarkian  romances;  “MA  PETTINGILL”,  famous  Sateve- 
post  story  by  Harry  Leon  Wilson  author  of  “Ruggles  of  Red 
Gap”;  “WHIPSAW”,  Liberty  magazine  prize  story;  “THE 
BISHOP  MISBEHAVES”,  John  Golden  stage  success  by  Fred¬ 
erick  Jackson,  now  current  on  Broadway;  “MURDER  MAN” 
temporary  title  for  the  brilliant  original  story  for  Spencer  Tracy; 
“TELL  NO  TALES”,  mystery  drama  by  Oliver  H.  P.  Garrett 
and  Fritz. Lang;  “ANY  PORT  IN  A  STORM”,  Satevepost,  Guy 
Kilpatrick  “S.  S.  Glencannon  Stories”;  “PICKWICK  PAPERS”, 
another  winner,  by  Charles  Dickens;“MERRILY  WE  ROLL 
ALONG”,  big  stage  hit.  By  George  S.  Kaufman  and  Moss  Hart; 
“ROBIN  HOOD  OF  EL  DORADO”,  Walter  Noble  Burn’s 
novel,  “THE  HOUSE  OF  TRUJILLO”,  Anne  Cameron’s 
Satevepost  serial  and  novel;  “20,000  LEAGUES  UNDER  THE 
SEA”,  great  Jules  Verne  novel;  “THE  DISTAFF  SIDE”,  John 
Van  Druten’s  current  season’s  stage  success;  “THE  GIRL 
FROM  TRIESTE”,  Franz  Molnar  story;  “MIRACLE  IN  THE 
MOUNTAINS  ,  Molnar  s  religious  thunderbolt  with  the  dra¬ 
matic  intensity  of  Hall  Caine’s  “The  Christian”;  “KIM”  by 
Rudyard  Kipling,  same  locale,  thrill  and  spectacle  as  “Lives  of  a 
Bengal  Lancer”;  “NANCY  STAIR”,  novel  by  Elinor  Macart¬ 
ney  Lane,  adapted  for  the  screen  by  Philip  Barry;  “LILY 
MARS”  Booth  Tarkington  story;  “RENNIE  PEDDIGOE” 
popular  Satevepost  hit  by  Booth  Tarkington;  “SUZY”,  Herbert 
Gorman’s  novel,  George  Fitzmaurice  director;  “THREE  WISE 
GUYS”,  Collier’s  short  story  by  Damon  Runyon;  “MANNERS 
MAKETH  MAN”,  original  story  by  John  Monk  Saunders. 


Jul  1  ’ 35  pg.  14 


COMPANY 

*  CAN  BE  **,- 


IN 


GREAT  TALENTS  MAKE 
GREAT  BOX-OFFICE  HITS! 

They’re  making  ’em  for  1935-36 

(Alphabetically  listed) 

STARS  — LIONEL  BARRYMORE,  FREDDIE  BARTHOLOMEW. 
WALLACE  BEERY,  CONSTANCE  BENNETT,  JACK  BENNY, 
JACKIE  COOPER,  JOAN  CRAWFORD,  NELSON  EDDY,  CLARK 
GABLE,  GRETA  GARBO.  JEAN  HARLOW,  CHARLES 
LAUGHTON,  MYRNA  LOY,  JEANETTE  MacDONALD.  MARX 
BROTHERS,  ROBERT  MONTGOMERY,  GRACE  MOORE. 
WILLIAM  POWELL,  NORMA  SHEARER.  SPENCER  TRACY. 
CLIFTON  WEBB. 

FEATURED  PLAYERS  — Brian  Aherne,  Elizabeth  Allan,  Granville  Bates. 
Robert  Benchley,  Virginia  Bruce,  Charles  Butterworth,  Bruce  Cabot, 
Joseph  Calleia,  Mary  Carlisle,  Constance  Collier,  Dudley  Digges,  Wera 
Engels,  Stuart  Erwin,  Madge  Evans,  Louise  Fazenda,  Betty  Furness, 
Gladys  George,  Maritza  Gervay,  Russell  Hardie,  Frank  Hayes,  Louis 
Hayward,  Ted  Healy,  Louise  Henry,  William  Henry,  Jean  Hersholt. 
Irene  Hervey,  Gyles  Isharn,  Allen  Jones,  June  Knight,  Otto  Kruger. 
Frances  Langford,  Paul  Lukas,  Mala,  Una  Merkel,  Frank  Morgan,  Karen 
Morley,  Edna  May  Oliver,  Maureen  O’Sullivan,  Reginald  Owen,  Cecilia 
Parker,  Jean  Parker,  Nat  Pendleton,  Eleanor  Powell,  Luise  Rainer,  May 
Robson,  Mickey  Rooney,  Shirley  Ross,  Rosalind  Russell,  Frank  Shields, 
Harvey  Stephens,  Henry  Stephenson,  Harry  Stockwell,  Lewis  Stone. 
William  Tannen,  Robert  Taylor,  Franchot  Tone,  Charles  Trowbridge, 
Henry  Wadsworth,  Lucile  Watson,  Johnny  Weissmuller,  Diana  Wynyard. 
Robert  Young. 

DIRECTORS — Richard  Boleslawski,  Clarence  Brown,  George  Cukor.  Jack 
Conway,  Roy  del  Ruth,  Victor  Fleming,  Sidney  Franklin,  Karl  Freund. 
Tay  Garnett,  Edmund  Goulding,  William  K.  Howard,  Fritz  Lang,  Robert 
Z.  Leonard,  Frank  Lloyd,  Edward  L.  Marin,  Charles  Reisner,  Richard 
Rosson,  Walter  J.  Ruben,  George  Seitz,  Paul  Sloane,  Edward  Sloman, 
Richard  Thorpe,  W  S.  Van  Dyke,  William  Wellman,  Sam  Wood,  Sam 
Zimbalist. 

WRITERS — Marion  Ainslee,  John  Balderston,  Philip  Barry.  Vicki  Baum. 
Sam  Behrman,  Charles  Beldon,  Robert  Benchley,  A1  Boasberg,  Major 
R.  V.  C.  Bodley,  Ethel  Borden,  Karl  Brown.  Robert  Carson.  Allain 
Chandor,  Harry  Conn,  Marc  Connolly,  Ruth  Cummings,  John  Emerson. 
Guy  Endore,  Gladys  von  Ettinhausen,  John  Farrow,  Michael  Fessier. 
Leonard  Fields,  Edith  Fitzgerald,  Douglas  Foster,  Jules  Furthman,  James 
Edward  Grant,  Richard  Goldstone,  Leon  Gordon.  Albert  Hackett,  Oscar 
Hammerstein,  Geza  Herczeg,  John  C.  Higgins,  Monckton  Hotfe,  Roberr 
Hopkins,  Talbot  Jennings,  George  S.  Kaufman,  Virginia  Kellogg,  Jack 
Kirkland,  Edwin  Knopf,  Charles  Lederer,  Robert  Lees,  Robert  Liebmann. 
Lew  Lipton,  W  P.  Lipscomb,  Anita  Loos,  Dr.  Thomas  MacLaughHn, 
John  Mahm,  Herman  Mankiewicz,  Joseph  Mankiewicz,  Joseph  Moncure 
March,  Frances  Marion,  John  McGowan,  James  McGuinness,  John 
Meehan,  Bertram  Millhauser,  Byron  Morgan,  Louis  Mosher,  George 
Oppenheimer,  Louis  Paul,  Hyman  Pearson,  Laura  Perelman.  S.  J  Perel- 
man,  Robert  Pirosh,  Charles  Powell,  Gottfried  Reinhardt,  Fred  Rinaldo. 
Howard  Emmett  Rogers,  Wells  Root,  Florence  Ryerson,  Morne  Ryskind, 
Richard  Schayer,  George  Seaton,  Ted  Shane,  Joe  Sherman.  Sid  Silvers. 
Dave  Silverstein,  Donald  Ogden  Stewart.  Pete  Smith,  Dan  Totheroh. 
Ernest  Vajda,  Salka  Viertel,  Claudine  West,  Carey  Wilson.  Hans 
Wilhelm,  Harry  Leon  Wilson,  P.  J.  Wolfson,  Edgar  Allan  Woolf 


TOQ/ 


fi*st  l 

AoS  A9' are 
^dlQses  of  the 
4A/0  G-Xf 


eo,u^'(Tem 


May  29,  1935 


THE  PHILADELPHIA  EXHIBITOR 


Jul  1'35 


15 


Penna.  Exhibitors  Prepare  to  Tack  on 
New  State  Tax  July  22  as  Bill  Is  Signed 


$1  Annual  Permit,  2%  Discount  for  Quick  Collection, 
Monthly  Payments,  Penalties  Provided — May  31,  1937 
Limit  Included 

Pennsylvania  exhibitors  now  will  pay  the  first  state  tax  in  the  history  of  the 
motion  picture  industry. 


S-W  Picnic  Set 


Stanley-Warner  will  hold  its  second 
annual  picnic,  July  14,  when  the  War¬ 
ner  Club,  comprising  the  S-W  employees 
as  well  as  exchange  employees,  will  hold 
its  celebration  at  the  Turner  Country 
Club,  Turngemeinde  Grounds,  Delaware 
River,  Eddington,  beginning  at  1 1  A.  M. 

A  mammoth  program  for  the  kiddies, 
with  swings,  sliding  boards,  sand  boxes, 
athletic  contests,  novelty  contests  for 
young,  old,  etc.,  has  been  arranged. 

L.  B.  Graver  is  president,  with  A1  Reh 
vice-president  in  charge  of  entertain¬ 
ment. 

Republic  Pictures  Opens 
New  Philadelphia  Office 

Harry  LaVine  Heads  Company’s 
Local  Branch 


Republic  Pictures  Corporation  makes 
its  bow  in  the  Philadelphia  territory  next 
week  when  it  officially  opens  quarters  at 
1236  Vine  Street. 

Herman  Gluckman,  who  has  the  Republic 
franchise  for  the  Philadelphia  and  New  York 
City  area,  has  appointed  Harry  LaVine  as 
branch  manager.  The  combined  Gold-Medal- 
Republic  exchanges  will  be  located  at  1236 
Vine  Street. 

Gold  Medal  will  continue  to  function  with  its 
product,  with  an  arrangement  effected  where 
both  Republic  and  Gold  Medal  will  use  the  same 
facilities.  Harry  LaVine  will  have  full  charge 
of  all  selling. 

He  will  attend  the  Republic  district  conven¬ 
tion  in  New  York  City  this  weekend. 

Kensington  Exhibitors  , 
Hold  Conference  July  2 

Meeting  Hopes  Territory  Will  Be 

Straightened  Out 

Sponsored  by  the  Exhibitor  Committee 
of  the  Kensington  District,  exhibitors  of 
the  Kensington  zone  have  been  invited 
to  attend  a  meeting  to  be  held  July  2,  at 
the  Girard  Theatre. 

Efforts  will  be  made  to  adjust  differences  in 
the  territory  and  also  restrict  certain  practices 
which  have  been  growing  stronger  in  that  zone. 
It  is  expected  that  all  theatres  represented  in 
the  territory  will  be  present  for  the  meeting. 

The  committee  is  composed  of  Kensington 
exhibitors  who  want  to  talk  over  the  situation 
and  try  to  reach  some  settlement. 

A  100%  turnout  is  looked  for. 


The  trade  was  dealt  a  heavy  blow  early  June 
22  when  Governor  George  H.  Earle  signed  the 
Amusement  Tax  Act  which  imposes  a  four  per 
cent,  tax  on  amusements,  including  motion 
pictures. 

To  become  effective  thirty  days  after  its  final 
enactment,  the  amusement  tax  is  estimated  to 
yield  $5,500,000  during  the  two-year  fiscal  period 
which  ends  June  1,  1937. 

It  was  believed  that  the  motion  picture  indus¬ 
try  would  escape  this  burden  of  taxation  early 
last  month  when  agreement  was  reached  be¬ 
tween  Governor  Earle  and  the  Pennsylvania 
Legislature  on  a  ten-point  tax  program  which 
excluded  the  Governor’s  original  proposal  to 
levy  a  ten  per  cent  tax  on  amusement  admis¬ 
sions. 

House  Bill  No.  936,  known  as  the  “Amuse¬ 
ment  Tax  Act,”  was  introduced  in  the  House 
of  Representatives,  February  18,  by  Assembly- 
man  Herman  P.  Eberharter,  Democrat,  Alle¬ 
gheny  County.  It  would  have  imposed  a  state 
tax  of  ten  per  cent,  upon  the  privilege  to  attend 
or  engage  in  amusements,  including  motion  pic¬ 
tures  and  every  other  form  of  entertainment. 

The  measure  was  passed  finally  in  the  Demo- 
cratic-controlled  House,  despite  stubborn  Re¬ 
publican  opposition,  on  March  19,  by  a  vote  of 
117  to  82.  It  was  then  sent  to  the  Senate 
where  it  became  Senate  Bill  No.  662. 

Amended  on  second  reading  in  the  Senate, 
June  19,  the  measure  passed  finally  in  the  Sen¬ 
ate  on  June  20,  two  days  before  final  adjourn¬ 
ment,  by  a  vote  of  37  to  12.  The  House  con¬ 
curred  the  following  day  in  the  Senate  amend¬ 
ments,  and  Governor  Earle  signed  the  bill 
immediately  after  receiving  it  at  1.45  the  fol¬ 
lowing  morning,  which  was  the  day  of  final 
adjournment. 

The  act  is  intended  “to  provide  revenue  by  impos- 
ing  a  State  tax  upon  the  privilege  to  attend  or  engage 
in  amusements,  including  every  form  of  entertainment, 
diversion,  sport,  recreation,  and  pastime  requiring  per¬ 
sons,  partnerships,  associations  or  corporations  conduct¬ 
ing  places  of  amusement  to  secure  permits,  imposing 
duties  and  conferring  powers  upon  the  Department  of 
Revenue,  prescribing  the  method  of  collecting  the  tax 
and  the  use  of  the  proceeds  thereof,  permitting  refunds 
of  the  tax  in  certain  instances,  providing  certain  exemp¬ 
tions  and  providing  penalties.” 

“Amusement”  is  described  in  the  measure  as  “All 
manner  and  forms  of  entertainment,  including  among 
others,  theatrical  or  operatic  performances,  concerts, 
moving  picture  shows,  vaudeville,  circus,  carnival  and 
side  shows,  all  forms  of  entertainment  at  fair  grounds 
and  amusement  parks,  athletic  contests,  including  wrest¬ 
ling  matches,  boxing  and  sparring  exhibitions,  football 
and  baseball  games,  skating,  golfing,  tennis,  hockey, 
bathing,  dancing  and  all  other  forms  of  diversion,  sport 
recreation  or  pastime,  shows,  exhibitions,  contests,  dis¬ 
plays  and  games  and  all  other  methods  of  obtaining  ad¬ 
mission  charges,  donations,  contributions  or  monetary 
charges  of  any  character  from  the  general  public  or  a 
limited  or  selected  number  thereof  directly  or  indirectly 
in  return  for  other  than  tangible  property  or  specific 
personal  or  professional  services.” 

Section  3  (a)  states:  “On  and  after  the  effective 

date  of  this  act  it  shall  be  unlawful  for  any  producer  to 
continue  to  conduct  or  thereafter  to  begin  to  conduct 
any  form  of  amusement  at  any  permanent  or  temporary 
place  of  amusement  or  any  itinerant  form  of  amusement 
within  this  Commonwealth  unless  an  amusement  permit 
or  permits  shall  have  been  issued  to  him  as  hereinafter 
prescribed. 

“(b)  Every  producer  desiring  to  continue  to  conduct 
or  hereafter  to  begin  to  conduct  any  amusement  within 
this  Commonwealth  shall  file  an  application  for  a  perma¬ 


nent,  temporary  or  itinerant  amusement  permit  or:  per¬ 
mits  as  the  case  may  be  with  the  department.  I£very 
application  for  such  permit  or  permits  shall  be '  made 
upon  a  form  prescribed,  prepared  and  furnished  by  the 
department  and  shall  set  forth  the  name  under  which 
tlie  applicant  conducts  or  intends  to  conduct  an  amuse¬ 
ment  whether  the  applicant  conducts  or  intends  to  con¬ 
duct  a  permanent  or  temporary  place  or  an  itinerant 
form  of  amusement  whether  or  not  the  applicant  is 
the  holder  of  a  mercantile  license  in  effect  when  the 
application  is  made,  and  if  so,  the  number  of  such  license 
and  the  county  for  which  such  license  was  issued  and 
such  other  information  as  the  department  may  require. 
If  the  applicant  has  or  intends  to  have  more  than  one 
place  of  amusement  within  this  Commonwealth  the  appli¬ 
cation  shall  state  the  location  of  each  place  of  amuse¬ 
ment,  and  in  the  case  of  itinerant  form  of  amuse¬ 
ment  the  date  and  length  of  time  such  amusement  is  to 
he  conducted  at  each  place.  In  the  case  of  an  applica¬ 
tion  for  a  permit  for  a  temporary  place  of  amusement 
tTie  application  shall  state  the  name  and  address  of  the 
owner,  lessee  or  custodian  of  the  premises  upon  which 
such  amusement  is  to  be  conducted.  If  the  applicant  is 
an  association  or  a  corporation  the  names  and  addresses 
of  the  principal  officers  thereof  and  any  other  informa¬ 
tion  prescribed  by  the  department  for  purposes  of  iden¬ 
tification.  The  application  shall  be  signed  and  verified 
by  oath  or  affirmation  by  the  producer,  if  a  natural 
persons,  and  in  the  case  of  an  association,  by  a  member 
or  partner  thereof,  and  in  the  case  of  a  corporation  by 
an  executive  officer  thereof  or  some  person  specially 
authorized  by  the  corporation  to  sign  the  application  to 
which  shall  be  attached  the  written  evidence  of  his 
authority. 

“At  the  time  of  making  such  application  the  appli¬ 
cant  shall  pay  to  the  department  a  permit  fee  of  $1 
for  each  permit  unless  the  applicant  shall  be  the  holder 
of  a  mercantile  license  in  effect  when  the  application  is 
made  in  which  case  no  permit  fee  shall  be  required. 
(Words  in  bold  face  are  stricken  from  original  measure 
by  amendments). 

“Upon  approval  of  the  application  and  the  payment 
of  any  permit  fee  or  fees  herein  required  the  depart¬ 
ment  shall  grant  and  issue  to  each  applicant  a  perma¬ 
nent,  temporary  or  itinerant  amusement  permit  for  each 
place  of  amusement  within  the  Commonwealth  set  forth 
in  his  application.  Amusement  permits  shall  not  be 
assignable  and  shall  be  valid  only  for  the  persons  in 
whose  names  issued  and  for  the  conduct  of  amusements 
at  the  places  designated  therein  and  shall  at  all  times 
be  conspicuously  displayed  at  the  places  for  which  issued. 
All  permits  for  permanent  places  of  amusement  shall  ex¬ 
pire  on  the  thirty-first  day  of  December  next,  succeed¬ 
ing  the  date  upon  which  they  are  issued  unless  sooner 
suspended,  surrendered  or  revoked  for  cause  by  the 
department.  Permits  for  temporary  places  of  amusement 
or  for  forms  of  itinerant  amusement  shall  expire  at  the 
time  specified  therein.  The  holder  of  the  itinerant  amuse¬ 
ment  permit  shall  notify  the  department  promptly  of  any 
change  in  the  original  contemplated  itinerary,  either  as 
to  date  or  time  of  the  conduct  of  the  amusement  at 
each  place. 

“(e)  Permits  issued  for  permanent  places  of  amuse¬ 
ment  under  the  provisions  of  this  act  may  be  renewed 
annually  before  the  first  day  of  January  upon  applica¬ 
tion  made  to  the  department  and  the  payment  of  a 
renewal  fee  of  $1  except  that  no  renewal  fee  shall  be 
required  if  the  applicant  possesses  a  mercantile  license 
effective  when  the  application  is  made. 

“Whenever  any  permit  issued  under  the  provisions  of 
this  act  is  defaced,  destroyed  or  lost,  the  department 
may  issue  a  duplicate  permit  to  the  holder  of  the 
defaced,  destroyed  or  lost  permit  upon  the  payment  of  a 
fee  of  one  dollar  fifty  cents. 

“(d)  The  department  may  suspend,  or  after  hearing, 
revoke  an  amusement  permit  whenever  it  finds  that  the 
holder  thereof  has  failed  to  comply  with  any  of  the 
provisions  of.  this  act  or  any  rules  or  regulations  of  the 
department  prescribed,  adopted  and  promulgated  under 
this  act.  Upon  suspending*  or  revoking  any  amusement 
permit  the  department  shall  request  the  holder  thereof 
to  surrender  to  it  immediately  all  permits  or  duplicates 
thereof  issued  to  him  and  the  holder  shall  surrender 
promptly  all  such  permits  to  the  department  as  re¬ 
quested.  Whenever  the  department  suspends  an  amuse¬ 
ment  permit  it  shall  notify  the  holder  immediately  and 
afford  him  a  hearing  if  desired  and  if  a  hearing’  has  not 
already  been  afforded.  After  such  hearing  the  depart¬ 
ment  shall  either  rescind  its  order  of  suspension  or  good 
cause  appearing  therefor  shall  continue  the  suspension 
or  revoke  the  permit. 

“Section  4  (a)  A  State  tax  is  hereby  imposed  upon 
the  privilege  to  attend  or  engage  in  any  amusement  at 
the  rate  of  one  cent  for  each  ten  cents  twenty-five  cents 

( See  page  33) 


16 


Jul  1*35 


THE  PHILADELPHIA  EXHIBITOR 


IN  THE  SPOTLIGHT 


Nothing  escapes  the  camera.  Those  who 
enter  the  headlines  are  here  recorded  via 
the  photographic  route. 


DISTRICT  CHIEF.  Nat  Levy,  once 
a  Vine  Streeter,  is  now  district 
manager  for  RKO  over  the  local 
office  as  well  as  in  other  spots. 


BANK  NIGHT  DISTRIBUTOR. 
Basil  Ziegler,  former  code  secre¬ 
tary,  is  now  district  distributor  for 
Bank  Night,  business  building  plan. 


BACK  EAST.  United  Artists  execu¬ 
tives  greet  A1  Lichtman,  recently 
elected  president,  upon  his  arrival 
in  New  York  City  for  a  series  of 
conferences  in  connection  with  the 
1935-36  program.  Left  to  ripht: 
Joe  Moskowitz,  Arthur  Kelly, 
Harry  Goetz,  A1  Lichtman,  Norris 
Wilcox,  Harry  Buckley  and  Paul 
Burger. 


WINNER.  Jay  King,  manager,  Yorktown  Theatre,  being  presented  with  a 
beautiful  gold  watch  by  Ted  Schlanger,  general  manager,  Warner  Bros.  The¬ 
atres,  Philadelphia,  as  his  reward  for  coming  in  first  in  a  business  drive  ahead 
of  all  the  other  Warner  managers  in  Philadelphia  zone.  Ceremony  was  wit¬ 
nessed  by  all  the  Warner  executives  fr  >m  the  local  office,  reading  from  left 
to  right:- — Paul  Costello,  John  Flynn,  D.  E.  Weshner,  John  Latimer  Lou  Dav  d- 
off,  Leonard  Schlesinger,  Harry  Goldberg,  William  Charles,  Jay  King,  William 
Israel,  Lester  Krieger,  Abe  L.  Einstein,  Ted  Schlanger  and  J.  Ellis  Shipman. 


HONORED  BY  DRIVE.  Joe  Engel, 
who  has  recently  completed  his 
first  year  as  Universal  manager 
here,  is  honored  by  a  drive  insti¬ 
tuted  by  Universal  salesmen  and 
office,  July  15-September  7. 


WITH  UA.  David  O.  Selznick,  pro¬ 
ducer,  who  has  become  associated 
with  the  United  Artists  Corpora¬ 
tion.  Selznick  will  produce  five  or 
six  features  for  the  United  Artists 
1935-36  line-up. 


TREASURER.  Clem  Rizzo, 
local  equipment  dealer,  has 
been  elected  treasurer  of 
the  Independent  Theatre 
Supply  Dealers,  following 
convention  in  Chicago 
which  he  attended. 


The _ 

One  an  d  Only 

GreatestProven 
Box-Office 
Sensation  Ever 
Known!!! 


•  •  •  the  kind  you#ve  never  seen  before  regardless  of  your 
top  grosses! 


CROWDS  .  .  .  Will  Jam  your  theatre  .  .  .  Will  fill  your  lobby 
.  .  .  Will  stop  traffic  out  front,  and  all  your  patrons  will 
know  it's  ®  •  • 


NOW  PLAYING:  — 
Warner  (New  England)  Circuit 

Fox  West  Coast  Circuit 
Skouras  Theatres  Circuit 
Century  Circuit 

and  Leading  Independents 


First  Come  First  Served 

Sold  with  Clearance  and  Protection 

BASIL  M.  ZIEGLER 

SOLE  DISTRIBUTOR 

1239  Vine  Street,  Philadelphia 
Phone:  RITtenhouse  2015 


BANK  NIGHTi 

FULLY  PROTECTED  by  Copyrights,  Trademark  and  Patents  Pending 

ACTUAL  TESTIMONIAL  STATEMENTS: 

“350%-1000%  increase  in  gross.” 

“More  business  on  Bank  Night  than  any  complete  week  for  six  previous  weeks.” 

“Forced  to  open  box  office  for  evening  admissions  at  1.30  in  afternoon.” 

“Double  seating  capacity  for  evening  sold  out  by  5.30  in  afternoon.” 

“On  previous  poorest  night  outgrossed  best  Saturday  or  Sunday  by  300%.” 

Not  to  be  confused  with  plain,  old-fashioned  "pay  nights" 
or  similar  gadgets.  Infringements  will  be  prosecuted 
to  the  full  extent  of  the  law. 

Phone!  Write!  Wire! 


Ge°t9®  ¥Lo^et 


^0ltVetne1 

,  0'Co^e 


i#***,.^* c0"" 


I 


Sta<rr'"& 

ivoinc'1 


•J5& 


0VE* 

^0f,be  S»'" 


by  Eli0' 

CdMM’,c  -ffoeir 


5SO^c 

'the  guy  1 

fly  A^ert' 
,edby*lan 


in 

,ub^r,ne 


°*A  be 

eCo,"'e  ,  s^\ 
uj|5t' t**1*  * 


20 


Jul  1 1 35 


THE  PHILADELPHIA  EXHIBITOR 


INDUSTRY  MIRROR 


A  concise  survey  of  peak  national  high¬ 
lights  .  .  .  written  with  a  new  slant  .  .  . 
Covering  all  industry  divisions. 


EXHIBITION 


Exhibitors  Defeated 

Theatremen,  last  fortnight,  learned  a  lesson 
in  (1)  practical  politics  (2)  exhibitor  organ¬ 
ization. 

Lesson  No.  1  arose  when  the  state  legisla¬ 
ture  rushed  through  a  four  percent  movie  tax 
measure  without  much  ado,  hastened  it  to  the 
governor  who  signed  immediately.  Moviemen. 
who  had  taken  two  trips  to  Harrisburg  to 
appear  at  House,  Senate  hearings  protesting 
against  any  such  taxes,  were  amazed. 

Lesson  No.  2  arose  when  both  the  IEPA, 
MPTO,  who  had  representatives  constantly  on 
guard  at  Harrisburg  against  any  taxes,  learned 
that  the  tax  had  been  passed,  signed,  could  not 
be  stopped. 

Significance  of  Lesson  No.  1  was  that  at¬ 
tendance  at  hearings,  protests  to  representa¬ 
tives,  senators  amount  to  little  when  practical 
politics  enters  the  picture.  Why  the  tax  was 
suddenly  passed  after  everyone  had  supposed 
it  were  dead  is  not  to  be  decided  in  this  col¬ 
umn,  but  no  one  denied  that  since  the  legis¬ 
lature  had  paved  the  way  for  a  Sunday  movie 
referendum,  political  observers  had  said  the 
tax  would  be  inflicted  on  the  industry. 

Significance  of  Lesson  No.  2  was  that  the 
local  territory’s  two-organization  system  had 
proved  what  others  had  said  twelve  months 
before,  namely,  that  while  exhibitors  fought 
amongst  themselves,  they  could  do  nothing 
constructive.  The  IEPA  fought  both  the 
Sunday  movie  referendum,  the  tax  measure. 
IEPA  leaders  Wax,  Fried  tried,  in  Harris¬ 
burg,  to  get  the  bill  amended  so  that  the  vote 
would  be  by  counties,  not  towns,  cities.  IEPA 
lost  out  in  both  cases. 


JEP  Candid  Photo 

IEPA  leader  Wax 

For  his  group,  100%  loss;  for  MPTO,  50% 

The  MPTO  did  not  oppose  the  Sunday  ref¬ 
erendum,  fought  the  tax.  The  MPTO’s  record 
is  50%.  MPTO  head  Lewen  Pizor,  months 
before,  had  advocated  a  1  cent  tax  on  each 
admission,  could  get  no  support  for  the 
measure. 

While  rumors  involving  so-called  “deals”, 
while  regretful  expressions  circulated  in  the 
trade,  this  week,  film  men  heard  that  an  attack 
on  the  law’s  constitutionality  might  result 


that  high  ranking  attorneys  might  fight  the 
measure  on  the  ground  that  it  involved  class 
legislation. 

Whether  this  new  attempt  would  come  to 
naught,  whether  the  tax  might  yet  be  stopped 
was  not  the  main  quesion,  this  week.  The 
issue  that  received  most  attention  from  exhibi¬ 
tors  was :  What  can  be  done  to  prevent  other 
dire  calamities  hitting  industry  ? 

As  the  trade  looked  for  an  answer,  none 
was  apparent,  but  everyone  knew  that  the  pres¬ 
ent  house-divided  exhibition  picture  could  not 
go  on  forever. 


Business  Pickup 

If  real  estate  inquiries,  if  other  contacts  are 
any  indication,  few  Philadelphia  houses  still  in 
fair  condition  will  remain  closed  for  any 
length  of  time.  Because  theatres  which  were 
considered  permanently  dismantled  years  be¬ 

fore  are  reopening,  because  few  are  closing, 
moviemen  think  that  either  exhibitors  have  a 
confidence  in  the  future  or  hope  conditions 

will  get  better. 

Biggest  theatre  to  relight  soon  is  Broad 

Street’s  Metropolitan  Opera  House,  long 
closed,  long  under  Stanley- Warner  lease. 
Now,  into  that  operation  steps  former  Loew 
employee  Murray  Wade  who  is  to  reopen  the 
theatre,  present  a  combined  radio  broadcast- 

movie  schedule. 

Next  largest  house  to  be  relit  will  be  the 
Grand  Opera  House,  about  a  mile  from  the 
Metropolitan,  dark  since  Lou  Berman’s  ven¬ 
ture  into  bigtime  vaudeville-pictures.  Opera¬ 
tor  for  the  Grand  Opera  House  will  be  South 
Philadelphia’s  popular,  high-reputation  bear¬ 
ing  Charlie  Stiefel,  handling  the  Venice,  Regis 
Theatres. 

Says  Stiefel,  in  an  interview : 

“Mine  is  the  American  spirit,  to  build,  not 
to  destroy.  I  do  not  indulge  in  premiums  and 
if  I  get  a  proper  run  I  will  not  favor 
doubles.” 

Statement  maker  Stiefel  beat  critics  to  the 
punch,  apparently  made  his  statement  to  im¬ 
press  distributors,  Stanley-Warner  who  well 
know  what  a  low  priced,  double-feature, 
premium-giving  policy  might  do  to  the  North 
Philadelphia  area.  Observers  hoped  Stiefel 
would  get  pictures,  knew  that  he  was  a 
straight-shooter,  meant  what  he  said. 

Smallest  theatre  to  reopen  was  the  299-seat 
Drop-In  Theatre,  often  called  the  Little, 
Vogue,  at  2222  Market  Street.  Observers 
knew  that  even  the  15c  evening  admission 
policy  could  not  affect  general  industry  prac¬ 
tices. 

West  Philadelphia’s  contribution  to  the  re¬ 
opening  fever  was  the  old  Broadway,  51st  and 
Greenway.  Here,  independent  chain  operator 
Dave  Milgram  was  reported  entering  the  sit¬ 
uation,  taking  the  house.  At  the  same  time, 
bystanders  heard  the  closed  S-W  Cameo  The¬ 
atre  was  on  the  market,  could  be  had. 

What  effect  all  these  openings  would  have 
no  one  could  foresee.  What  S-W  would  do 
where  the  situation  affected  them  was  also  a 
mystery.  That  they  would  not  cut  prices  was 
almost  certain  for  a  recent  survey  had  indi¬ 
cated  that  in  only  two  isolated  spots  had  the 
slash  helped  business. 

What  results  these  openings  would  have  on 
the  product  situation  was  also  to  be  wondered. 


Film  men  heard  rumors  that  S-W,  inde  the¬ 
atre  owners  might  expect  co-operation  from 
exchanges  in  connection  with  undesirable 
recounts,  thought  that  seme  distributors  might 
choose  to  ignore  certain  runs  in  certain  situa¬ 
tions. 


“Bring-Back  Nights” 

To  premium  users  who  might  become  tired, 
might  seek  new  angles,  industry  veteran  Nor¬ 
man  Lewis,  this  week,  offered  a  new  plan, 
formulated  after  many  weeks  of  earnest  delib¬ 
eration. 


Plan-thinker-upper  Lewis 

Fie  offers  “bring -back -nights” 

New  Lewis  brainchild  is  called  “Bring-Back 
Night,”  works  this  way.  All  women  bringing 
back  to  his  theatre  dishes,  pots,  etc.,  given 
them  over  a  many-month  period  will,  after 
buying  one  admission,  be  given  10  cents  by  pro¬ 
prietor  Lewis  in  return  for  the  article  in  good 
condition. 

Advantages  named  by  Lewis  are  ( 1 )  a  new 
business  angle  (2)  thanks  from  patrons  who 
have  received,  during  the  past  few  years,  more 
dishes,  etc.,  than  they  need  (3)  no  necessity 
for  buying  new  dish  deals  from  premium  dis¬ 
tributors  (4)  additional  revenue  from  jobbers 
who  will  buy  all  the  dishes  collected  for  a  few 
cents  each  (5)  savings  over  higher  cost  of  new 
premium  deals. 

While  at  first  glance  some  might  scoff  at  the 
Lewis  arrangement,  serious  consideration  indi¬ 
cates  that  the  scheme  is  not  as  crazy  as  it 
sounds,  that  exhibitor  Lewis  has  something. 


Bank  Night  Entrance 

Philadelphia’s  film  men,  this  week,  found  an 
answer  to  the  problem  that  had  been  vexing 
them  for  months:  How  about  premiums? 

Though  premium  dealers,  led  by  Quality's 
David  Barrist,  again  held  a  meeting  to  regu¬ 
late  premiums,  urged  all  premium  users  to 
restrict  themselves  to  two  days  a  week,  even 
thought  Sol  Hankin  (operating  the  former 
S-W  Astor,  Imperial,  Lindy)  might  agree  to 
such  a  deal,  another  factor  entered  the  field, 
indicating  that  it  would  do  to  all  give-aways 
what  no  exhibitor  regulation  could  effect. 

The  newcomer  was  the  chance  game  (bank 
night,  screeno,  lucky,  etc.)  already  successful 
in  many  states,  certain  to  click  here. 


THE  PHILADELPHIA  EXHIBITOR 


Jul  1 T  35 


21 


Former  code  secretary  Basil  Ziegler  be¬ 
came  authorized  distributor  for  Bank  Night, 
took  a  Vine  Street  office,  announced  himself 
prepared  to  take  deals  for  the  system,  indi¬ 
cated  that  he  was  well  fortified  to  start  any 
suits  for  any  infringement  on  the  registered 
plan.  That  many  an  exhibitor  who  had  been 
finding  that  premiums  had  been  losing  their 
magic  touch  might  be  interested  in  bank 
nights  was  more  than  certain. 

Other  games  (screeno,  lucky,  etc.)  were  re¬ 
ported  entering  the  zone.  Most  magical  name, 
however,  was  Bank  Night,  responsible  for 
huge  profits  in  many  cities,  used  by  various 
circuits,  leading  independents  everywhere. 

Observers  who  seemed  to  know  what  they 
were  talking  about  predicted  that  with  the 
Philadelphia  territory  broken  wide  open,  pre¬ 
mium  regulation  would  be  about  as  effective 
as  an  unbrella  in  a  waterspout,  looked  for  the 
industry  to  know  definitely  by  next  Septem¬ 
ber  what  position  premiums  would  continue 
to  hold  in  the  zone. 

Meanwhile,  no  one  doubted  premium  dealer 
Barrist’s  sincerity,  knew  that  his  final  efforts 
before  he  boarded  the  S.  S.  Rotterdam  for  a 
42-day  North  Cape  trip  were  motivated  by 
best  industry  interests  as  well  as  his  own. 


Gossip  Denied 

Warner  Brothers’  theatres  general  manager 
Joseph  Bernhard  issued  a  statement,  last  fort¬ 
night,  sought  to  end  any  rumors  which  might 
have  grown  from  an  innocent-appearing  state¬ 
ment  in  another  trade  paper  (not  THE 
EXHIBITOR.) 

In  commenting  on  a  reported  opening,  by 
\rthur  Siegel,  stepson  to  Major  Albert  War¬ 
ner,  and  partner  Max  Cohen  of  two  double¬ 
feature  houses  here,  general  manager  Bern- 
hard  said  they  had  no  connection  with  Warner 
operation. 

Spoke  the  general  manager  further : 

“If  this  gossip  is  true,  I  want  to  say  em¬ 
phatically  that  these  men  have  no  relation 
whatsoever  to  our  theatre  setup,  that  I  am 
unalterably  opposed  to  the  introduction  of 
such  a  policy  in  Philadelphia  and  we  will 
regard  them  as  unfair  competition.” 


Appeal  to  Exhibitors 

From  the  Hollywood  Academy  of  Motion 
Picture  Arts  and  Sciences’  Research  Council, 
last  week,  came  an  appeal.  Requested  was  co¬ 
operation  from  exhibitors,  projectionists  as  to 
their  opinions  on  the  value  of  a  series  of  infor¬ 
mation  bulletins,  outlining  recording,  photog¬ 


raphy  technique.  The  Academy  believes  that 
closer  contact  between  studio,  theatre,  will  re¬ 
sult  in  improvement  in  product’s  quality. 

Enclosed  was  a  letter  from  the  Research 
Council  as  well  as  a  questionnaire  to  be  sent 
the  Research  Council,  Suite  1719,  Taft  Build¬ 
ing,  Hollywood,  California,  when  filled  out. 

Because  the  Council’s  effort  is  sincere,  be¬ 
cause  such  co-operative  movements  should  be 
encouraged,  the  questionnaire  is  reprinted.  Ex¬ 
hibitors  are  urged  to  fill  it  out,  forward  it  to 
the  Council. 

QUESTIONNAIRE  ON  STUDIO-THEATRE 
CO-ORDINATION 

Please  fill  out  and  return  this  to  the  Research  Council 
of  the  Academy 

1.  Do  you  believe  that  a  closer,  more  definite  contact 
between  theatre  men  and  the  6tudio  technicians 
would  result  in  general  improvement  in  results  as 
viewed  and  heard  by  theatre  patrons? 

. Yes  No 

2.  Would  you  approve  of  the  issuance  and  distribution 
of  a  series  of  information  bulletins  outlining  in  a 
general  way  the  technique  of  recording  and  pho¬ 
tography,  supplemented  by  our  views  as  to  how 
motion  pictures  may  be  presented  to  best  advan¬ 
tage  in  the  theatre 

. Yes  No 

3.  Would  you  be  interested  in  receiving  such  infor¬ 
mation  ? 

. Yes  No 

4.  Will  you  assist  us  to  the  extent  of  explaining  just 
what  type  of  information  would  be  most  helpful 

to  you  . 

5.  Advances  are  being  made  from  time  to  time  in 
recording  and  photography.  As  a  theatre  manager 
or  projectionist  would  you  be  interested  in  infor¬ 
mation  which  would  help  you  to  periodically  modern¬ 
ize  your  equipment  to  take  advantage  of  these 
developments,  thereby  improving  the  screening  of 
your  pictures? 

. Yes  No 

6.  Please  give  us  any  comments  or  suggestions  which 
may  occur  to  you  in  connection  with  the  above. 


In  order  that  we  may  correspond  with  you  further, 
if  necessary,  please  sign  the  questionnaire  and  indi¬ 
cate  the  theatre  with  which  you  are  connected. 

Name  . 

Theatre  . 

City  . 

Position  . 


Allied  to  Hays 

Allied  chieftains  lost  no  time  in  contacting 
the  MPPDA’s  Will  H.  Hays  regarding  a  dis¬ 
cussion  involving  industry  practices.  Buying 
policies  were  discussed  with  him ;  no  report 
given  as  to  final  outcome.  Later,  the  Alliedmen 
spoke  to  Metro's  sales  manager  Felix  Feist  re¬ 
garding  the  Chicago  situation,  did  not  indicate, 
upon  conference's  completion,  what  had  been 
accomplished. 


$50,000  Modernization  Top 

To  all  theatremen,  last  fortnight,  the  Federal 
Housing  Administration  sent  letters  telling 
exactly  how  each  theatre  could  secure  its  share 
of  the  new  National  Housing  Act  provisions. 
Amount  to  a  $50,000  total  are  allowed.  Loans 
can  be  repaid  monthly  over  a  5  year  period. 

New  decorating,  lighting,  seats,  ventilating, 
air  conditioning,  pipe  organs,  rest  rooms,  mar¬ 
quees,  flooring,  walls,  ramps,  stairs,  stage  en¬ 
largement,  new  projection  equipment,  etc.,  are 
mentioned  as  possible  reasons  for  such  a  loan. 
Any  approved  financial  institution  co-operating 
with  the  Federal  Housing  Administration  will 
give  specific  information. 


Voluntary  Agreements 

Moviemen  might  be  considerably  interested 
in  the  outcome  of  the  recent  conference  spon¬ 
sored  by  a  joint  committee  of  the  New  York 
City  s  American  Arbitration  Association  and 
Trade  Association  Executives  to  develop  an 
outline  plan  for  self  government  in  industry; 
wage,  labor,  maintenance ;  arbitration ;  etc. 

Six  basic  points,  (1)  declaration  of  policy, 
(2)  valuable  consideration,  (3)  labor,  trade 
practice  provisions,  (4)  administration,  (5) 
adjudication,  adherence,  suspension,  (6)  amend¬ 
ment,  were  discussed,  with  amplification. 

Trade  associations  within  each  industry  are 
suggested  as  ideal  agencies  for  administration. 
Provision  is  made  for  liquidated  damages  to 
be  assessed  for  any  violation.  American  Arbi¬ 
tration  Association  rules  will  govern. 

Film  men  looked  at  the  conference,  thought 
that  if  it  worked  out  successfully  film  factions 
might  join,  replace  the  defunct  NRA  with  a 
working  agreement  as  outlined  to  regulate  in¬ 
dustry  practices. 


PRODUCTION 


Convention  Season 

United  Artists — July  8  will  see  the  com¬ 
pany's  annual  sales  session  begin  in  Los  Angeles. 
Sessions  will  last  several  days. 

RKO — 48  features,  107  shorts  will  be  dis¬ 
tributed  by  RKO-Radio  in  addition  to  “The 
March  of  Time”,  RKO  salesmen,  executives 
heard,  June  18,  at  the  Chicago  convention. 
Shorts  will  be  divided  into  36  RKO-Radio 
two-reelers,  52  one-reelers  produced  by  Van 
Beuren,  12  issues  “March  of  Time”,  7  Pathe 
Topics.  14  features  titles  are  set. 


22 


Jul  1’35 


THE  PHILADELPHIA  EXHIBITOR 


UA’s  president  A1  Lichtman 

He  announced  his  company’s  plans 


Interesting  note  at  the  RKO  convention  was 
the  official  endorsement  given  to  the  American 
Display  Corporation,  who  will  co-operate  in 
making  available  special  accessories  direct  to 
exhibitors  from  distribution  points  throughout 
the  country.  RKO  exchanges  will  exhibit  such 
accessories.  RKO  thinks  this  will  place  small 
exhibitors  on  an  equal  footing  with  major  cir¬ 
cuits  in  displays  aimed  for  box  office  results. 

Paramount — 65  features,  211  short  subjects 
will  be  made  by  Paramount  Pictures  Dis¬ 
tributing  Corporation  during  1935-1936,  the 
convention  in  New  York  City  heard  June  14. 

An  innovation  was  the  definite  naming  of  the 
first  quarter  releases,  including  “The  Crusades,” 
“Soup  to  Nuts,”  “Annapolis  Farewell,”  “Peter 
Ibbetson,”  “Without  Regret,”  “Wanderer  of 
the  Wasteland,”  “The  Last  Outpost,”  “The  Big 
Broadcast  of  1935,”  “Two  for  Tonight,”  “Every 
Night  at  8,”  “The  Virginia  Judge,”  “So  Red 
the  Rose,”  “Hopalong  Cassidy,”  “Hands 
Across  the  Table,”  “Phantom  Bus,”  “Rose  of 
the  Rancho,”  “Coronado,”  “The  Imperfect 
Husband,”  “The  Milky  Way.”  Other  high¬ 
light  productions  include  “The  Bride  Comes 
Home,”  “Collegiate,”  “Klondike  Lou,”  “The 
Pearl  Necklace,”  “Anything  Goes,”  “Honors 
Are  Even,”  “Queen  of  the  Jungle,”  “13  Hours 
by  Air,”  “Invitation  to  Happiness,”  “One 
Woman.” 

Shorts  program  will  include  a  two-reel  color 
Max  Fleischer  cartoon,  “Sinbad  the  Sailor,” 
with  Popeye ;  six  Popular  Sciences,  12  Pop- 
eyes,  6  Fleischer  Color  Classics,  12  Betty  Boops, 
13  Grantland  Rice  Sportlights,  20  Paramount 
Varieties,  18  Paramount  Headliners,  13  Para¬ 
mount  Pictorials,  6  Screen  Songs,  104  News 
issues. 

Columbia — Chicago  will  be  the  annual  meet¬ 
ing  place,  July  3,  it  has  been  announced. 

Republic — Back  from  its  successful  Cincin¬ 
nati  convention,  Republicmen  announced  that 
Liberty’s  Budd  Rogers,  Majestic’s  Manny 
Goldstein,  had  joined  Republic  in  executive 
capacities,  to  work  under  sales  chief  Eddie 
Golden. 

Republic- — To  replace  the  original  program 
which  called  for  46  pictures,  Republic  Pic¬ 
tures  Corporation  will  produce  57,  divided  into 
6  groups,  as  follows : 

1 — Republic  Gold  Medal  Specials  ;  22  Repub¬ 
lic  Blue  Ribbons  Winners;  5  Fast  Action 
Group;  8  John  Wayne  Action  Dramas;  8  Gene 
Autry  Musical  Westerns;  4  Nat  Levine  serials. 


President  Lichtman 

United  Artists  found  its  president  last  week. 
Sales  manager  A1  Lichtman  was  definitely 
slated  to  get  the  post,  with  Maurice  Silverstone 
hopping  into  the  board  chairman  leadership  for 
the  British  organization.  All  UA  divisions  have 
agreed. 

Thus,  president  Lichtman  reached  the  highest 
goal  in  his  47  years.  Born  in  Hungary,  emi¬ 
grating  here  at  an  early  age,  a  former  Army 
man,  a  Tony  Pastor  theatre  usher,  he  even 
became  a  vaudeville  actor,  managed  his  own 
company,  sold  posters,  eventually  became  gen¬ 
eral  distribution  manager  for  Monopol  Film. 
Lichtman  was  Famous  Players’  first  sales  man¬ 
ager,  Artcraft’s  sales  manager,  Famous  Play- 
ers-Lasky’s  sales  manager,  Universal’s  sales 
manager. 

Hiram  Abrams,  in  1926,  made  him  UA  special 
field  representative.  That  same  year  he  was 
appointed  general  distribution  manager. 

That  his  contract  with  United  Artists  as 
president  runs  five  years,  that  no  outsider  will 
be  brought  in  to  assume  his  sales  managership 


duties  was  indicated  by  President  A1  Lichtman 
at  a  press  conference  held  June  20. 

Other  developments  indicated  were  that  UA 
stock  held  by  Joseph  M.  Schenck,  Art  Cinema 
Corporation  had  been  purchased ;  that  David  O. 
Selznick’s  contract  had  been  approved ;  that 
United  Artists  will  release,  during  1935-1936, 
six  from  Samuel  Goldwyn,  four  from  Mary 
Pickford’s  new  producing  organization,  five  or 
six  from  David  O.  Selznick,  three  from  Reli¬ 
ance,  one  or  two  from  British-Dominion ;  one 
20th  Century  Production;  a  few  additional,  18 
Walt  Disney  subjects,  perhaps  other  features. 

Selznick’s  contract  will  call  for  10  pictures 
over  a  2 year  period,  Chaplin  will  complete 
his  own  picture,  start  another  with  Paulette 
Goddard,  Mary  Pickford  will  get  a  big  producer 
to  head  her  company. 

UA  stockholders  meet,  July  1,  in  Los  Angeles, 
to  elect  new  directors  who  will  formally  elect 
Lichtman  president.  Former  president  Joseph 
M.  Schenck  will  sell  his  stock,  retire  from  the 
company. 

Approval  to  the  purchase  of  2,000  shares  of 
United  Artists  stock  from  Joseph  M.  Schenck 
as  well  as  Art  Cinema  Corporation  for 
$1,300,000  was  given  by  the  UA  board  at  a 
proxy  meeting.  Stock  will  be  retired,  with 
company  control  equally  divided  among  Mary 
Pickford,  Douglas  Fairbanks,  Charles  Chaplin, 
Samuel  Goldwyn,  each  owning  1000  shares. 
Joseph  M.  Schenck’s  resignation  has  been 
accepted. 

As  already  indicated,  UA’s  sales  forces  will 
meet  their  president-sales  manager,  July  8,  in 
Los  Angeles. 

Thus,  President  Lichtman  faces  the  new  sea¬ 
son  with  a  strong  lineup,  every  expectation  that 
his  new  production  aides  will  make  up  any 
vacancy  caused  by  20th  Century’s  withdrawal. 
Film  men,  generally,  were  pleased  to  see  UA's 
strength,  note  that  it  will  continue  to  distribute 
as  many  pictures  as  before,  remain  a  potent 
force  in  the  industry. 


Paramount  Reorganized 

When,  June  17,  Federal  Judge  Coxe  signed 
the  order,  Paramount  knew  that  its  reorganiza¬ 
tion  would  be  completed  by  July  1  with  assets 
transferred  to  the  new  company. 

The  order  provides  that  various  settlements 
under  the  reorganization  plan  will  be  carried 
out,  including  the  new  securities  issue.  Bank 
creditors  will  receive  over  $5,000,000  under 
the  plan. 

Coast  producers  Henry  Herzbrun,  Ernst 
Lubitsch  signed  new  contracts,  left  for  the 
Coast  following  the  sales  convention. 

No  personnel  changes,  president  John  E. 
Otterson  declared,  are  expected.  Paramount 
will  go  on  with  the  men  who  helped  the  com¬ 
pany  go  on  during  its  crisis. 

No  studio  changes  are  contemplated,  he  said. 

Newest  Paramount  production  involves  a 
trade  whereby  Bing  Crosby  is  loaned  to 
Columbia  for  one  picture  in  return  for  Frank 
Capra  direction. 


Cohn  Resigned 

Columbia’s  Harry  Cohn  gave  the  industry 
something  to  talk  about  last  fortnight  when  he 
resigned  from  the  coast  Producers  Association, 
thus  taking  away  the  exclusiveness  held  by 
UA's  Samuel  Goldwyn,  who  left  the  body  some¬ 
time  ago. 

The  industry,  as  far  as  could  be  observed, 
remained  calm. 


THE  PHILADELPHIA  EXHIBITOR 


Jul  1'35 


23 


Majestic  Continues 

From  Majestic  Pictures  Corporation,  last 
fortnight,  came  an  announcement : 

“Majestic  Pictures  will  not  enter  into  a 
merger  with  Republic  or  any  other  producing 
or  distributing  organization,  and  all  statements 
linking  Majestic  with  such  absorption  proposals 
are  entirely  erroneous.  Majestic  will  continue 
to  maintain  its  own  identity,  is  in  no  manner 
affected  by  other  consolidated  or  mergers  in 
the  independent  field.” 


PRESS 


G-Men  Credit 

The  Exhibitor’s  circulation  department 
felt  proud,  last  fortnight.  Into  the  office  walked 
representatives  from  Uncle  Sam’s  federal  de¬ 
partment,  stated  they  had  a  problem. 

Question  was  how  to  cover  all  theatres  in 
the  Eastern  Pennsylvania,  Southern  New  Jer¬ 
sey,  Delaware  in  order  that  each  house  might 
be  sent  a  list  tabulating  all  bills  given  in  con¬ 
nection  with  the  Weyerhauser  kidnapping,  to 
be  publicized  by  each  theatre. 


G-Man  head  Hoover 

His  men  used  THE  EXHIBITOR’S 
mailing  list 


Not  long  did  the  G-men  have  to  wait.  The 
Exhibitor’s  addressing  machine  was  used,  the 
long  series  of  tabs  including  every  house  in  the 
territory  run  through  the  machine,  the  job 
completed  in  two  hours.  Guaranteed  to  the  gov¬ 
ernment  as  to  every  Exhibitor  advertiser  was 
complete  circulation.  Each  theatre  in  the  terri¬ 
tory  now  could  receive  the  Weyerhauser  bill 
list. 


COURTS 


Ascap  Suit  Adjourned 

Adjourned  until  November  4  is  the  federal 
anti-trust  action  against  the  American  Society 
of  Composers,  Authors  and  Publishers.  Request 
came  not  from  the  defendants  but  from  the 
government  following  a  conference  in  Wash¬ 
ington  at  which  time  it  was  indicated  that  orig¬ 


inal  records  would  have  to  be  brought  in  before 
being  accepted  by  the  court. 

Depositions  will  be  taken  during  the  sum¬ 
mer,  with  a  conference  between  both  sides 
on  stipulation  of  facts.  In  the  fall,  the  battle 
starts  anew. 


$10,200  Verdict 

A  jury  in  Supreme  Court,  New  York  County, 
June  18,  granted  a  $10,200  verdict  to  Hays  or¬ 
ganization  general  attorney  Gabriel  L.  Hess 
against  The  Churchman  Company,  publishing 
“The  Churchman,”  as  well  as  editor-in-chief- 
vice-president  Dr.  Guy  Emery  Shipley  follow¬ 
ing  a  two-day  trial  presided  over  by  Supreme 
Court  Justice  Lydon,  assessing  $10,000  puni¬ 
tive  damages,  $200  actual  damages. 

Admitted  in  evidence  was  a  judgment  rend¬ 
ered  by  another  jury,  recently,  against  Peter 
S.  Harrison  in  Hess’  favor. 

For  the  plaintiff,  Phillips  and  Nizer’s  Louis 
Nizer  was  counsel;  King,  Buhler  and  Miller's 
Arthur  B.  King  for  the  defendants. 

Observers  who  followed  the  trial  noted  the 
splendid  presentation  by  counsel  Nizer.  Reason 
for  the  Hess  suit  was  publication  by  "The 
Churchman,”  of  an  article  involving  his  name. 
Counsel  Nizer  forced  Dr.  Shipler  as  well  as 
Don  Seitz,  “Churchman”  editorial  writer,  to 
admit  they  were  reckless,  that  they  had  no 
facts  to  back  up  the  article  which  they  copied 
from  “Harrison’s  Reports.” 


Pathe  Accounting  Request 

Minority  suits  are  not  new  either  in  the  film 
business  or  in  any  other  financial  division. 

Moviemen  were  not  surprised,  last  fortnight, 
to  see  veteran  theatrical  figure  Pat  Casey  bring 
suit,  as  a  minority  stockholder,  against  Young- 
Kolbe  interests  in  Pathe  Exchange,  Inc.  Vari¬ 
ous  financial  developments  were  made  public  at 
that  time,  involving  RKO  notes  sale  to  Time 
Magazine  ($1,690,000  for  $340,000),  other  mat¬ 
ters. 

When  it  became  apparent  that  any  receiver¬ 
ship  for  Pathe  would  result  in  a  note  given  by 
Pathe  to  Bankers  Trust  Company  becoming 
due,  minorityman  Casey  withdrew  the  applica¬ 
tion  for  a  receivership,  asked  for  an  accounting, 
to  forestall  any  such  financial  crisis  which 
might  imperil  the  Dupont  Film  stock  pledged 
by  Pathe  as  collateral. 


FINANCIAL 


New  Fox  Issue 

A  new  company  to  be  formed  with  $40,000,000 
capital  in  $1.50  preferred  stock  of  $30  par 
value,  also  1,600,000  shares  common  stock  is 
expected  soon  following  the  Fox-20th  Century 
deal.  Fox  common  stock  holders,  it  is  believed, 
will  be  offered  half  a  share  new  preferred,  also 
one-quarter  a  share  new  common. 

Preferred  stock  will  be  convertible  into  one 
and  one-half  shares  new  common  so  that  when 
the  conversion  privilege  is  exercised.  Fox  hold¬ 
ers  will  have  received  a  total  equalling  one  full 
share  common  stock  in  the  new  company,  mean¬ 
while  being  entitled  to  preferred  dividend. 

Reported  as  well  is  that  the  company  may 
change  its  name  to  20th  Century  Pictures. 

That  Fox-20th  Century  will  be  formed  soon, 
that  Sidney  R.  Kent  will  be  elected  president 
was  assured  last  fortnight,  when  Joseph  M. 
Schenck  arrived  from  Europe,  gave  his  state¬ 
ment  to  the  press.  Schenck  becomes  board 


chairman,  Darryl  Zanuck-Winfield  Sheehan  vice- 
presidents.  Zanuck  will  supervise  Fox-20th 
Century  production  under  Schenck’s  supervis¬ 
ion.  Sheehan  becomes  a  studio  executive. 


Company  Changes 

RKO — Re-elected  to  the  board  chairmanship 
was  M.  H.  Aylesworth.  Re-elected  to  the 
presidency  was  J.  R.  McDonough.  Officers, 
B.  B.  Kahane,  Ned  E.  Depinet,  Herman  Zohbel, 
vice-piresMents ;  treasurer  Zohbel;  secretary 
William  Mallard ;  assistant  treasurer  W.  H. 
Clark ;  assistant  secretary  J.  J.  Nolan  were  re¬ 
elected  as  well. 

Loew’s — Resigned  from  the  directorate  were 
Arthur,  David  Loew.  Their  connections  with 
Metro-Goldwyn-Mayer  will  not  be  affected. 


EQUIPMENT 


Equipment  Men  Elect 

The  Independent  Theatre  Supply  Dealers 
will  be  headed,  during  the  new  season,  by  Ben 
Shearer.  Meeting  in  Chicago,  the  body  elected 
him  president,  voted  vice-president  K.  R. 
Douglas,  secretary  Joe  Robin,  treasurer  Clem 
Rizzo.  Chosen  as  directors  were  Joe  Horn- 
stein,  Joe  Graham,  Art  Marrone,  George  Mc¬ 
Arthur. 

Leading  policies  discussed  were  fair  trade 
practices,  price  sustaining,  quality  merchandise. 

Indication  was  that  the  organization  was 
growing  strong,  was  progressing  rapidly  each 
year. 


CONGRESS 


Securities  Investigated 

Film  folk  looked  at  Washington,  last  week, 
saw  the  Securities  and  Exchange  Commission 
delving  into  activities  of  the  committees  that 
functioned  to  protect  Paramount  securities 
holders.  Kuhn,  Loeb  and  Company  activities 
featured  the  sessions,  with  the  company  s  under¬ 
writing  the  original  company’s  securities  com¬ 
ing  to  the  fore.  Underwriting  began  in  1918, 
when  assets  were  $18,800,000,  earnings 
$1,281,000.  Peak  was  reached  in  1930  when 
assets  were  returned  as  $306,369,000,  earnings 
as  $18,381,000.  1932  saw  assets  dropping  to 

$298,300,000,  earnings  to  $6,345,000.  1932  oper¬ 
ations  saw  about  a  $20,000,000  loss. 

Alfred  A.  Cook,  attorney,  counsel  for  the 
shareholders’  committee,  said  that  when  the 
committee  was  organized,  Paramount  was  not 
insolvent  in  that  liabilities  did  not  exceed  assets. 
Cook  said  he  did  not  favor  protective  committee 
members  from  trading  in  stocks  of  corpora¬ 
tions  whose  securities  they  were  charged  with 
salvaging. 

Further  testimony  involved  bondholders’  pro¬ 
tective  committee  chairman  Frank  A.  Vander- 
lip;  Kuhn,  Loeb  and  Company’s  Sir  William 
Wiseman,  with  Vanderlip  opposing  Wiseman 
on  the  committee  because  Kuhn,  Loeb  and 
Company  had  underwritten  the  original  issue. 

Sir  William  Wiseman  said  Kuhn,  Loeb  and 
Company  has  never  sought  to  interfere  with 
the  protective  committees,  had  tried  in  every 
way  to  help. 

Observers  who  followed  the  testimony  were 
more  interested  in  the  fact  that  the  company 
had  pulled  out  of  its  receivership,  was  now  set 
to  go  without  court  entanglements. 


24 


Jul  1  ’  3  5 


THE  PHILADELPHIA  EXHIBITOR 


THE  MOVIE  TAX  VOTE 


(Ed.  Note - For  the  benefit  of  theatremen 

throughout  the  state,  THE  EXH1B1  1  OR  pre¬ 
sents  the  vote  on  the  4%  industry  tax  meas¬ 
ure  recently  passed  by  the  state  legislature. 
In  each  case,  the  name  of  representative  or 
senator,  party  affiliation,  county  and  vote  is 
presented. 

Exhibitors  are  urged  to  keep  this  record 
before  them  for  future  reference,  to  observe 
which  of  their  representatives  or  senators 
voted  for  and  against  the  measure.) 


HOUSE  OF  REPRESENTATIVES 


Arthur  Greenstein,  R.,  Philadelphia  . 

btepnen  c.  Denning,  R.,  Pnuaueiphia .  . 
cnaries  C.  A.  Baiui,  Jr.,  R.,  pniladelphia . 

Morns  J.  Root,  R.,  Philadelphia.  . . 

Arnold  M.  Btumberg,  R.,  Pniladelphia 

George  J.  Mallen,  K.,  l’hiladelpnia . 

Anna  M.  Brancato,  D.,  Plnladelpuia . 

diaries  Melchiorre,  D-,  Philadelphia.  • 
Francis  J.  Falkenstein,  D.,  Philadelphia 

bamuel  B.  Hart,  R.,  Philadelphia . 

Walker  K.  Jackson,  R.,  Philadelphia . 

Morton  W'itkin,  R.,  Pniladelphia . •  ■ 

William  Patrick  Gondon,  R.,  Pliiladelphia 

Herman  J.  T'ahl,  R.,  Philadelphia . 

Robert  H.  Moore,  R.,  Philadelphia.  . . 

Alexander  C.  Green,  R.,  Philadelphia . 

Leo  V.  Tumelty,  D.,  Philadelphia . 

Albert  L.  Pfaft,  D„  Philadelphia. . 

Benjamin  L.  Long,  D.,  Pliiladelphia . 

Clinton  A.  Sowers,  R.,  Philadelphia 
Louis  Schwartz,  R.,  Philadelphia.  .  . 
Robert  S.  Hamilton,  R.,  Philadelphia 
John  J.  McDevitt,  R.,  Philadelphia. 

Frank  J.  Fitch,  D.,  Philadelphia . 

Lewis  F.  Castor,  R.,  1'hiladelphia 
John  J.  Finnerty,  D.,  Philadelphia 
Marshall  L.  Shepard,  D.,  Philadelphia  . 
Joseph  Ominsky,  D.,  Philadelphia.  . 

Andrew  A.  Cannon,  D.,  Philadelphia . 

Joseph  David  Burke,  D.,  Philadelphia 

Edward  Flanagan,  D.,  Philadelphia . 

Eugene  J.  Hagerty,  D.,  Philadelphia . 

Patrick  Conner,  R.,  Philadelphia . 

Hibson  R.  Reynolds,  R.,  Philadelphia 
Harry  L.  Duffort,  R..  Philadelphia 
John  J.  Carr,  R.,  Philadelphia. 

A.  Alfred  Wasserman,  R.,  Philadelphia.  . 

F.imer  Kilroy,  D.,  Philadelphia . 

Joseph  A.  Scanlon,  I).,  Philadelphia 

Joseph  A.  Ferko,  R.,  Philadelphia . 

Robert  Boyd,  R.,  Philadelphia . 

H.  M.  Hartman,  D.,  Adams . 

Homer  S.  Brown,  D.,  Allegheny.  . 

A1  Tronzo,  D.,  Allegheny . . 

George  J.  Sarraf,  D.,  Allegheny . 

Thomas  P.  Mooney,  D.,  Allegheny . 

James  W.  Patterson,  D.,  Allegheny . 

Herman  P.  Eberharter,  D..  Allegheny... 

Frank  J.  Zappala,  D.,  Allegheny . 

Frank  J.  Kobelak,  D.,  Allegheny . 

John  J.  Baker,  D.,  Allegheny . 

Elmer  J.  Holland,  D.,  Allegheny . 

James  P.  Rooney,  R.,  Allegheny 

John  L.  Powers,  D.,  Allegheny . 

John  J.  O’Keefe,  D.,  Allegheny . 

William  A.  Shaw,  D.,  Allegheny . 

John  E.  McElroy,  D.,  Allegheny . 

J.  P.  Moran,  D.,  Allegheny . 

Samuel  A.  Weiss,  D.,  Allegheny . 

A1  K.  Robinson,  D.,  Allegheny . 

Joseph  B.  Baine,  D.,  Allegheny . 

Frank  F.  Sumney,  D.,  . 

L.  Kenneth  Harkins,  D.,  Allegheny . 

Charles  Harmuth,  D.,  Allegheny . 

Antliony  J.  Gerard,  D..  Allegheny . 

Svril  F.  Ruffennach,  D.,  Allegheny  .  .  .  . 
Frank  A.  Coolahan,  D.,  Allegheny 

Joseph  F.  Piole,  D.,  Allegheny  . 

Howard  D.  Pearson,  D.,  Allegheny . 

Herbert  G.  Gates,  R.,  Armstrong.  ....... 

John  J.  Atkins,  R..  Armstrong . 

Eugene  A.  Caputo,  D.,  Beaver . 

Reuben  A.  Nagel,  D.,  Beaver  . 

Peter  P.  Reising,  lb,  Beaver  . 

Charles  W.  Allen,  D.,  Bedford . 

Darlington  Hoopes,  S.,  Berks . 

Lilith  M.  Wilson,  S.,  Berks  . . 

Mahlon  F.  LaRue.  D..  Berks . 

Frank  W.  Ruth,  D.,  Berks  . 

Wilson  G.  Sarig,  D.,  Berks . 

Joseph  W.  Parks,  R..  Blair 

William  M.  Aukerman,  D.,  Blair . 

Harry  E.  Diehl,  D..  Blair  . 

Wilson  D.  Gillett,  R.,  Bradford . 

Wilson  L.  Yeakel,  R.,  Bucks  . 

Thomas  B.  Stockham.  R..  Bucks . 

J.  Brady  Murrin,  D.,  Butler  . 

William  J.  Klinger,  D..  Butler  . 

Hiram  G.  Andrews,  Ind.,  Cambria . 

Samuel  P.  Bover.  R..  Cambria 

Michael  C.  Chervenak,  Jr..  D.,  Cambria 

John  J  Haluska.  D..  Cambria  . 

Denis  L.  Westrick,  D.,  Cambria . 

John  Schwab,  D.,  Cameron . 


No 

No 

No 

No 

No 

No 

Yes 

Yes 

Yes 

No 

No 

No 

Y  es 

Y'es 

No 

No 

Y’es 

Yes 

Yes 

No 

No 

No 

No 

Yes 

No 

Yes 

Y’es 

Yes 

Y'es 

Y’es 

Yes 

Y’es 

No 

No 

No 

No 

No 

Yes 

Yes 

No 

No 

Yes 

Yes 

Y’es 

Y’es 

Y’es 

Yes 

Yes 

Y'es 

Yes 

Y’es 

Y’es 

No  Vote 
Yes 
Y'es 
Y'es 
Y’es 
Y’es 
Y’es 
Y’es 
Y’es 
Y’es 
Y’es 
Yes 
Y’es 
Y’es 
Y’es 
Y’es 
Yes 

.  No 
No 
No 
Yes 
Y’es 
Yes 

.  No 
No 
Y’es 

.No  Vrt“ 
Yes 

.  No 
Y’es 
Yes 

.  No 

.  No 
No 
Yes 
Yes 

.No  Y’ote 

.  No 
Yes 
Yes 
Yes 

.  Yes 


Frank  Bernhard,  R.,  Carbon  .  No 

jonn  W.  Decker,  D.,  Centre .  Yes 

diaries  J.  Stott,  R.,  Chester .  No 

Henry  M.  Hoffner,  jr.,  R.,  Chester .  No 

names  D.  White,  R.,  Chester .  No 

Allen  H.  Panton,  lb.  Clarion .  No 

niaxe  H,  Shugarts,  Lb,  Clearfield .  Yes 

Frank  P.  Hamilton,  D.,  Clearfield .  Yes 

Joseph  A.  Simon,  D.,  Clinton .  Yes 

diver  S.  McHenry,  D.,  Columbia .  Yes 

Floyd  G.  Altenburg,  R.,  Crawford .  Yes 

jouii  A,  Smith,  D.,  Cumberland .  Yes 

Tuomas  R.  Wickersham,  Dauphin .  No 

Koy  W.  Shreiner,  R.,  Dauphin .  No 

William  Habbyshaw,  R.,  Dauphin . ,  •  No 

Kouert  E.  Woodside,  A.,  Dauphin .  No 

Edward  Nothnagle,  R.,  Delaware .  No 

Thomas  Weidemann,  R.,  Delaware .  No 

EUwood  J.  Turner,  R.,  Delaware .  No 

Thomas  Jay  Sproul,  R.,  Delaware .  No 

John  M.  Flynn,  R.,  Elk . .  .  No 

William  D.  Kinney,  D.,  Erie .  Yes 

Thomas  W.  Barber,  R.,  Erie .  Y’es 

John  E.  Y’an  Allsburg,  R.,  Erie .  Yes 

Ralph  S.  McCreary,  R.,  Erie .  Yes 

Harry  J.  Brownfield,  Lb,  Fayette .  Yes 

Mattnew  J.  Welsh,  lb,  Fayette .  Y’es 

J.  Howard  Arnold,  D.,  Fayette .  Y’es 

Harry  Cochran,  D.,  Fayette .  Yes 

Alexander  R.  Wheeler,  R.,  Forest . No  Vote 

P.  C.  Moomaw,  D.,  Franklin .  .  .  Yes 

Marshall  Lynch,  D.,  Fulton  .  Y'es 

Roy  E.  Furman,  D.,  Greene .  Yes 

Richard  M.  Simpson,  R.,  Huntingdon . .  .  No 

Joshua  T.  Stewart,  R.,  Indiana .  No 

J.  Clair  Sloan,  R.,  Indiana . .  No 

Burt  B.  Brumbaugh,  D.,  Jefferson .  Y’es 

D.  Murray  Hetrick,  D.,  Juniata  .  Yes 

Edward  J.  Coleman,  D.,  Lackawanna .  Y’es 

Russell  Phillips,  R.,  Lackawanna .  No 

Robert  J.  Cordier,  R.,  Lackawanna .  No 

Harry  P.  O’Neill,  D.,  Lackawanna .  Y’es 

William  J.  Munley,  D.,  Lackawanna .  Yes 

E.  T.  Davies,  R.,  Lackawanna .  No 

George  E.  Downey,  D.,  Lancaster .  Yes 

Harry  E.  Trout,  R.,  Lancaster .  No 

Norman  Wood,  R.,  Lancaster .  No 

Edwin  R.  Spangler,  R.,  Lancaster . No  Vote 

William  J.  Eroe,  Jr.,  D.,  Lawrence .  Y’es 

James  Kelso,  D.,  Lawrence .  Yes 

Miles  Horst,  R.,  Lebanon .  No 

James  J.  McDermott,  D.,  Lehigh . .  Y’es 

George  R.  Holstrom,  D.,  Lehigh .  Y’es 

Albert  E.  RTnn,  D.,  Lehigh .  Yes 

John  Yourishin,  R.,  Luzerne .  Y’es 

Benjamin  H.  Rhys,  R.,  Luzerne .  No 

John  J.  Hefferson,  R.,  Luzerne .  No 

John  C.  Hermansen,  R.,  Luzerne .  No 

William  P.  Roan,  R.,  Luzerne .  No 

Willard  G.  Shortz,  R.,  Luzerne .  No 

J.  Gordon  Mason,  R.,  Luzerne .  No 

Benjamin  Jones,  R.,  Luzerne .  No 

Harry  H.  Brennan,  R.,  Lycoming .  No 

John  H.  Siegel,  D.,  Lycoming  .  Y’es 

E.  Kent  Kane,  R.,  McKean.  .  .  No 

William  G.  Smith,  D.,  Mercer .  Y'es 

Lee  Norman  Dilley,  D.,  Mercer .  Yes 

Lowell  H.  Alexander,  D.,  Mifflin .  Yes 

Leo  A.  Achterman,  D.,  Monroe .  Yes 

Frederick  C.  Peters,  R.,  Montgomery .  No 

E.  Arnold  Fbrrest,  R.,  Montgomery .  No 

William  Ellis  Zimmerman,  R.,  Montgomery  .  .  .  No 

John  H,  Longaker,  R.,  Montgomery .  No 

Lloyd  W.  Welliver,  D.,  Montour .  Yes 

William  Sinwell,  lb,  Northampton . No  Vote 

Henry  K.  Van  Sickle,  D.,  Northampton .  Yes 

Henry  A.  Male,  D.,  Northampton .  Yes 

Charles  S.  Coakley,  D.,  Northampton .  Yes 

John  J.  Perry,  R.,  Northumberland .  No 

John  F.  Stank,  D.,  Northumberland .  Y’es 

Joseph  P.  Bradley,  D.,  Northumberland .  Y’es 

James  L.  Snvder,  R.,  Perry .  No 

Edward  B.  Sabar,  D.,  Pike . No  Vote 

John  F.  Stone,  D.,  Potter .  Yes 

John  J.  Downey,  D.,  Schuylkill  . .  Yes 

Edgar  A.  Scnrope,  D.,  Schuylkill .  Yes 


J.  Noble  Hirsch,  D.,  Schuylkill .  Yes 

Walter  L.  Barnhardt,  R.,  Schuylkill .  No 

Daniel  C.  Linderman,  R.,  Schuylkjll .  No 

Harvey  A.  Surface,  R.,  Snyder .  No 

Jacob  B.  Schrock,  R.,  Somerset .  No 

Ellis  C.  Boose,  R.,  Somerset  .  No 

George  E.  Walker,  D.,  Sullivan .  Yes 

Albert  F.  Merrell,  R.,  Susquehanna .  No 

Frank  E.  Snyder,  R.,  Tioga .  No 

Francis  T.  Baker,  R.,  Union .  No 

John  H,  McKinney,  R.,  Venango .  No 

W.  W.  Muir,  R.,  Warren .  No 

John  E.  Brown,  D.,  Washington .  Yes 

A.  U.  Hindman,  D.,  Washington .  Yes 

Cliff  Patterson,  D.,  Washington . No  Vote 

Walter  Carson,  D.,  Washington .  Yes 

Arthur  J.  Wall,  R.,  Wayne .  No 

Samuel  P.  Stevens,  R.,  Westmoreland .  Y’es 

Roy  C.  Haberlen,  D.,  Westmoreland .  Yes 

John  H.  Dent,  lb,  Westmoreland.  .  Yes 

James  E.  Lovett,  lb,  Westmoreland .  Yes 

C.  Fred  Mentzer,  D.,  Westmoreland  .  .  .  Y’es 

Harry  N,  Boyd,  D..  Westmoreland .  No  Vote 

Charles  L.  Terry,  R.,  Wyoming .  No 

Herbert  B.  Cohen,  Lb,  York .  Yes 

Clayton  E.  Moul,  D.,  Y’ork .  Yes 

J.  M.  Flinchbaugli,  D.,  York .  Y’es 

SENATE 

Joseph  C.  Trainer,  R.,  Pliiladelphia .  Yes 

Samuel  W.  Salus,  R.,  Philadelphia .  Yes 

William  C.  Hunsicker,  R.,  Philadelphia .  Yes 

John  J.  MeCreesh,  D.,  Philadelphia .  Yes 

Max  Aaron,  R.,  Pliiladelphia .  Yes 

George  Woodward,  R.,  Philadelphia .  Yes 

llarry  Shapiro,  R.,  Philadelphia .  Yes 

Walter  S.  Pytko,  D.,  Philadelphia .  Yes 

John  J.  McClure,  R.,  Delaware .  Yes 

Clarence  J.  Buckman,  R.,  Bucks .  No 

James  E.  Norton,  R.,  Berks . No  Vote 

John  G.  Homsher,  R.,  Lancaster .  Yes  , 

Harvey,  Huffman,  D.,  Carbon,  Monroe,  Pike, 

Wayne  .  Yes 

George  L.  Reed,  R.,  Dauphin .  No 

George  A.  Rupp,  D.,  Lehigh .  Yes 

Henry  J.  Pierson,  R.,  Lebanon-Lancaster .  Yes 

Warren  R.  Roberts,  D.,  Northampton .  Yes 

William  H.  Clark,  R.,  Chester .  No 

Andrew  J.  Sordoni,  R.,  Luzerne .  No 

Laning  Hervey,  R.,  Luzerne .  No 

John  W.  Howell,  R.,  Lackawanna .  No 

Frederick  T.  Gelder,  R.,  Bradford,  Susquehanna, 

Wyoming  .  No 

Charles  W.  Sones,  D.,  Columbia,  Montour,  Ly¬ 
coming  Sullivan  .  Yes 

Mason  Owlett,  R.,  McKean,  Potter,  Tioga .  Yes 

Dana  Kahle,  D.,  Cameron,  Clarion,  Clinton,  Elk, 

Forest  .  Yes 

Henry  F.  Lanius,  D.,  York  .  Yes 

Charles  W.  Staudenmeier,  R.,  Schuylkill .  Yes 

Charles  R.  Mallery,  R.,  Blair,  Huntingdon  .  Yes 
Leon  C.  Prince,  R.,  Cumberland,  Juniata,  Mif¬ 
flin,  Perry  .  Yes 

Anthony  Cavalcante,  D.,  Fayette .  No 

John  S.  Rice,  D.,  Adams,  Franklin .  Yes 

Edward  Jackson  Thompson,  D.,  Centre,  Clearfield  Yes 

Herman  E.  Baumer,  D.,  Cambria  .  Yes 

Charles  H.  Ealy,  R.,  Bedford,  Fulton,  Somer¬ 
set  .  No 

Edward  B.  Bennett,  R.,  Indiana,  Jefferson .  No 

Edward  R.  Frey,  D.,  Allegheny .  Yes 

Benjamin  H.  Thompson,  R.,  Westmoreland  .  .  Yes 

William  B.  Rodgers,  D.,  Allegheny .  Yes 

Peter  Graff,  R.,  Armstrong,  Butler .  Yes 

Bernard  B.  McGinnie,  D.,  Allegheny .  Yes 

James  J.  Coyne,  R.,  Allegheny .  No 

George  Rankin,  D.,  Allegheny .  Yes 

Frank  J.  Harris,  R.,  Allegheny .  Yes 

J.  Albert  Reed,  D.,  Greene,  Washington .  Yes 

Alonzo  S.  Batchelor,  R.,  Beaver,  Lawrence .  Yes 

Leroy  Chapman,  R.,  Venango,  Warren .  No 

Joseph  R.  Ziesenheim,  R.,  Erie .  Yes 

Glenn  R.  Law,  D..  Crawford,  Mercer .  Yes 

Charles  E.  Miller,  D.,  Northumberland,  Snyder, 

Union  .  Yes 

Theodore  Bean,  R.,  Montgomery .  Yes 


NEW  METROITES.  Spencer  Tracy  in  “The  Murder  Man,”  Eleanor  Powell  in  “Broadway 
Melody”,  and  Pierre  Lorre  and  Frances  Drake  in  “Mad  Love”  are  all  Metro  folk. 


SOMETIMES  THEY 
STEAL  THE  SHOW. 
©  THEY  ALWAYS 
MAKE  IT  A  BETTER 
SHOW,  a  THEY  ARE 
THE  MARGIN  OF 
SAFETY  IN  YOUR 
PROGRAM  BUILDING 


SHORT  SUBJECTS 


Value  is  the  watchword  of  the  day,  no  matter  what  product  you  are  buying.  This  is  as 
true  of  motion  pictures  as  it  is  of  clothes  or  automobiles.  •  There  is  not  a  better 
value  to  be  had  in  the  film  market  than  Fox-Educational  Short  Subjects.  Dollar  for 
dollar,  they  give  your  patrons  as  much  entertainment,  and  you  as  much  box- 
office  value,  as  your  money  can  buy.  •  The  product  of  the  industry’s  leading 
short  subject  specialists.  Educational  Pictures  and  Movietone  News, 

Inc.,  these  one  and  two-reel  attractions  take  highest  place  in  star  name 
power,  and  from  every  other  standard  of  value. 

Jul  1'35  pg.  25 


f' M 

w . '  w: 

■-‘•y  M-  ■ 


a  lilt  bit*  NEWS  OF 


rHE  YEAR  IN  SHORT  SUBJECTS 

<9 ducatwna£L  TWO-REEL  COMEDIES 


RELEASES 

in 

SIX  SERIES 


&&  KfAfrO' 


)UM  think  they 

erc  features 

dging  from  the 

rilliant  line-up 
f  big  stars.  But 
rou’ll  get  all  these 
ind  many  more 
marquee  names  in 
Educational's  two- 
comedies  for 


fast fRUf* 


tomhowahd 

and  OiOBOt  SMfWOM 


PERSONALITY 

COMEDIES 


Again  the  peak  of  all  short  subjects  in 
star  power.  Joe  Cook,  Buster  Keaton, 
Ernest  Truex.  Every  picture  a  box-office 
attraction. 

'  ★ 

MUSICAL 

COMEDIES 

Most  lavish  of  short  musical  productions. 
Full  of  fun,  too.  Remember  “She's  My 
Lilly,"  "The  Girl  From  Paradise"  and 
"Nifty  Nurses." 

★ 

8  CORONET 
COMEDIES 

Tom  Howard  and  George  Shelton  and 
other  popular  stars  in  a  series  that  never 
fails  for  good  rollicking  fun. 

★ 

8  FROLICS 
OF  YOUTH 

Few  comedies  have  been  as  universally 
popular,  for  light  hearts  of  any  age  al¬ 
ways  respond  to  the  frolics  of  adolescent 
youth. 

★ 

6  TUXEDO 

COMEDIES 

Reviving  a  long  popular  series  of  com¬ 
edies  with  production  class  as  well  as 
big  laughs.  First  release  starring  Buster 
West  and  Tom  Patricola. 

★ 

6  YOUNG 

ROMANCE 

Love  in  their  hearts,  a  song  on  their  lips 
. . .  everybody  loves  a  "Young  Romance." 
Featuring  popular  singing  stars. 

★ 

Presented  by  E.  W.  HAMMONS 


58 


Jui  1'35  pg.  27 


FO  l^m&duxxiticnxcil 

ONE-REEL  PICTURES 


ring  You  Every- 
ng  You  Want 
n  Single-Reel 
Entertainment . . . 


Picture  For  Every 
Program  Need. 


ADVENTURES 
of  the  NEWSREEL 
CAMERAMAN 

Produced  by  Truman  Talley 
Edited  by  Lew  Lehr 

Foot  by  foot,  they  pack  the  most 
thrills  and  excitement  you  can  put 
on  your  screen. 


SONG  AND 
COMEDY  HITS 

Popular  stars  of  stage,  radio  and 
screen  in  a  unique  series  of  mirth 
and  melody.  Pictures  of  pleasing 
novelty,  merry  laughter,  beautiful 
music. 

(  l&xJUucatlcrrial  (/ictuAM^ 


Along  the  ROAD  to 
ROMANCE  on  the 
MAGIC  CARPET 

of  Movietone 

Produced  by  Truman  Talley 
Edited  by  Lew  Lehr 
Narrated  by  Ed  Thorgersen 

Each  one  a  travel  adventure  that 
gives  your  program  a  touch  of 
beauty  you  cannot  beat. 

fil 


GEMS  froin  the 
TREASURE 
CHEST 

The  widest  variety  of  novelty  en¬ 
tertainment  in  the  single-reel 
class.  There's  always  a  surprise, 
and  a  thrill,  in  a  Treasure  Chest 
production. 

C ~^&<LwcaZlcau4  (fkctuA^ 


By  Frank  Moser  and  Paul  Terry 
Music  by  Philip  A.  Scheib 

The  perfect  entertainment  for  100  per  cent  of 
your  audience.  Put  Paul  Terry-Toons  at  the  top 
of  your  list. 

Clg<)iaccUlc7uit (/XctuAvO) 


28 


Jul  1*35 


THE  PHILADELPHIA  EXHIBITOR 


THE  AMUSEMENT  TAX  ACT 


(The  following  synopsis  and  brief  discussion 
of  the  Amusement  Tax  Act  recently  passed  by 
the  legislature  and  which  leas  approved  by  the 
Governor,  June  22,  has  been  prepared  for  The 
Exhibitor  by  Manus  McHugh,  Senior  Counsel, 
Department  of  Revenue,  Commonwealth  of 
Pennsylvania. 

Readers  will  note  that  the  manner  in  which 
the  tax  is  computed  in  the  case  of  season  tickets 
is  not  discussed,  as,  at  this  writing,  the  point 
had  not  yet  been  decided.  However,  this  as 
well  as  rules  and  regulations  mill  be  included  in 
Bulletin ■  No.  2,  due  to  be  issued  this  week.  The 
Exhibitor  advises  each  exhibitor  to  read  the 
act  and  understand  it. 

The  tax  goes  into  effect  July  22.  It  will  be 
collected  on  each  individual  ticket,  not  the  ag¬ 
gregate.  Therefore,  a  If  tax  is  placed  on  tickets 
25 c  and  under,  a  2c  tax  on  tickets  26f-50f,  a  3c 
tax  on  tickets  51f-75f,  etc.) 

The  “'Amusement  Tax  Act’  (Act  183),  ap¬ 
proved  June  twenty-second,  which  will  be  ef¬ 
fective  for  a  two-year  period  from  July  twenty- 
second,  nineteen  thirty-five  to  June  twenty- 
second,  nineteen  thirty-seven,  renders  it  unlaw¬ 
ful  for  any  person  to  conduct  any  form  of 
“amusement”  either  at  a  permanent  or  tempo¬ 
rary  place,  or  in  an  itinerant  form,  unless  such 
person  shall  first  procure  an  “Amusement  Per¬ 
mit”  from  the  Department  of  Revenue.  The 
proceeds  received  from  the  enforcement  of  the 
act  during  the  first  year  are  specifically  appro¬ 
priated  to  unemployment  relief. 

Amusement 

“Amusement"  is  defined  by  the  act  as  “All 
manner  and  forms  of  entertainment  including 
among  others  theatrical  or  operatic  perform¬ 
ances,  concerts,  moving  picture  shows,  vaude¬ 
ville,  circus,  carnival  and  side  shows,  all  forms 
of  entertainment  at  fair  grounds  and  amuse¬ 
ment  parks,  athletic  contests  including  wrestling 
matches,  boxing  and  sparring  exhibitions,  foot¬ 
ball  and  baseball  games,  skating,  golfing,  tennis, 
hockey,  bathing,  dancing  and  all  other  forms 
of  diversion,  sport,  recreation  or  pastime,  shows, 
exhibitions,  contests,  displays  and  games  and  all 
other  methods  of  obtaining  admission  charges, 
donations,  contributions  or  monetary  charges  of 
any  character  from  the  general  public  or  a 
limited  or  selected  number  thereof  directly  or 
indirectly  in  return  for  other  than  tangible 
property  or  specific  personal  or  professional 
services.” 

Price  Upon  Which  Tax  Is  Based 

The  tax  is  imposed  upon  the  “established 
price’  which  is  defined  to  be  a  monetary  charge 
of  any  kind  collected  or  received  for  admission 
to  a  “place  of  amusement”  regardless  of  the 
manner  in  which  it  is  collected  or  received,  the 
act  specifically  including  in  the  definition  of 
“established  price”  donations,  contributions, 
dues  and  membership  fees.  In  the  case  of 
amusements  conducted  at  places  where  food 
and  drink  are  served  and  the  price  of  admission 
is  wholly  or  in  part  included  in  the  price  paid 
for  such  refreshments,  the  act  arbitrarily  de¬ 
clares  that  the  amount  paid  for  admission  upon 
which  the  tax  is  based  is  twenty  per  centum  of 
the  amount  paid  for  such  refreshments  and 
service. 


SENIOR  COUNSEL.  Manus  Mc¬ 
Hugh,  author  of  this  industry 
amusement  tax  article,  is  senior 
counsel  for  the  Department  of  Rev¬ 
enue,  Commonwealth  of  Pennsyl¬ 
vania.  He  was  recently  appointed 
to  the  position.  A  member  of  the 
firm  of  Saul,  Ewing,  Remick  and 
Saul,  he  has  been  active  along 
civic  and  political  lines. 


Rate  of  Tax 

The  tax  imposed  is  at  the  rate  of  one  cent 
(lc)  for  each  twenty-five  cents  (25c)  or  frac¬ 
tion  thereof  of  the  “established  price”  as  defined 
in  the  act. 

Computation  of  Tax  on  “Free  Admissions” 

The  producer  shall  collect  on  account  of  all 
persons  admitted  free,  or  at  reduced  admission 
rates,  the  tax  imposed  by  the  act,  which  tax 
shall  be  based  upon  the  admission  charged  to 
other  patrons  of  such  place  of  amusement  at 
that  time ;  except  that  the  producer  shall  not 
be  required  to  collect  a  tax  on  account  of  the 
“free  admission”  of  bona  fide  employees  of  such 
producer  necessary  for  the  operation  of  the 
particular  place  of  amusement,  officials  and 
employees  of  Commonwealth  and  various  politi¬ 
cal  subdivisions  thereof,  on  official  business. 

Computation  of  Tax  in  Case  of  Season  Tickets 
or  Subscription 

Subsection  C  of  Section  4  of  the  act  provides 
that  in  the  case  of  boxes  or  seats  leased  for  the 
season  the  tax  is  to  be  computed  as  follows : 

In  the  case  of  persons  having  the  perma¬ 
nent  use  of  boxes  or  seats  in  any  place  of 
amusement  or  a  lease  for  the  use  of  such 
box  or  seat  in  such  place  of  amusement 
the  tax  imposed  by  this  act  shall  be  com¬ 
puted  on  the  established  price  for  which  a 
similar  box  or  seat  is  sold  for  each  per¬ 
formance  or  exhibition  at  which  the  box 
or  seat  is  used  or  reserved  by  or  for  the 
lessee  or  holder  such  tax  to  be  paid  by  the 
lessee  or  holder.’ 

Place  of  Amusement 

A  “Place  of  Amusement"  has  been  defined 
as  any  place  either  indoors  or  outdoors  where 
any  number,  no  matter  how  small,  of  the  public 
upon  the  payment  of  an  “established  price”  may 
attend  to  witness  or  engage  in  any  amusement 
as  defined  by  the  act.  The  definition  specifically 
includes  “theatres,  opera  houses,  moving  picture 
houses,  amusement  parks,  stadiums,  arenas, 


baseball  parks,  skating  rinks,  circus  or  car¬ 
nival  tents  or  grounds,  fair  grounds,  social, 
sporting,  athletic,  riding,  gun  and  country  clubs, 
golf  courses,  bathing  and  swimming  places, 
dance  halls,  tennis  courts,  rifle  or  shotgun 
ranges,  roof  gardens,  cabarets,  night  clubs.” 

Producer 

A  producer  is  any  person  who  conducts  a 
place  of  amusement  as  defined  in  the  act  where 
the  general  public  or  a  select  portion  thereof 
may  be  admitted  upon  the  payment  of  an  “es¬ 
tablished  price"  as  defined  in  the  act  to  witness 
or  engage  in  any  such  amusement. 

Types  of  Permits 

Three  types  of  permits  are  provided  for  by 
the  act — permanent,  temporary  and  itinerant — 
all  of  which  are  obtainable  from  the  Depart¬ 
ment  of  Revenue  for  a  one  dollar  ($1.00)  fee. 

Term  of  Permit 

Permits  are  non-assignable  and  are  for  the 
calendar  year,  except  permits  for  temporary 
places  of  amusement  and  for  itinerant  amuse¬ 
ments  which  expire  at  the  time  specified  in  the 
application  for  permit  filed  by  the  one  so  con¬ 
ducting  the  temporary  or  itinerant  place  of 
amusement. 

Renewals  and  Replacements 

Defaced,  destroyed  or  lost  permits  may  be 
replaced  upon  application  and  the  payment  of  a 
fifty-cent  (50c)  fee.  Permits  for  permanent 
places  of  amusement  may  be  renewed  annually 
prior  to  January  first  upon  application  and  the 
payment  of  a  one  dollar  ($1.00)  fee. 

Exemptions 

Section  18  of  the  act  exempts  from  tax  all 
amusements,  where  the  proceeds  after  the  pay¬ 
ment  of  reasonable  expenses  inure  to  charitable, 
military,  naval,  veterans,  cr  agricultural  or¬ 
ganizations  provided  that  no  part  of  the  net 
earnings  of  such  organization  inure  to  the  bene¬ 
fit  of  any  private  shareholder.  However,  the 
exemption  by  the  specific  terms  of  the  act  does 
not  extend  to  athletic  games  cr  contests  be¬ 
tween  universities  or  colleges  or  to  wrestling 
matches,  boxing,  sparring  or  other  pugilistic 
matches  or  exhibitions. 

Collection  of  Tax 

The  obligation  to  collect  the  tax  is  imposed 
upon  the  producer,  and  the  producer  is  liable  as 
a  taxpayer  for  the  tax  imposed  by  the  act. 
Moreover,  if  the  producer  shall  fail  to  collect 
the  tax  required  to  be  paid  by  persons  attending 
or  engaging  in  amusements,  such  producer  shall 
be  guilty  of  a  misdemeanor  punishable  by  a  fine 
of  not  less  than  one  hundred  dollars  ($100.00) 
nor  more  than  three  hundred  dollars  ($300.00) 
or  imprisonment  for  not  more  than  six  months, 
or  both  in  the  discretion  of  the  court. 

To  assist  in  the  collection  of  the  tax  the  act 
requires  the  producer  to  file  reports  in  such 
form  and  containing  such  information  as  the 
Department  of  Revenue  may  require,  concern¬ 
ing  the  tax  collected  by  the  producer.  The 
tax  collected  by  the  producer  must  be  remitted 
to  the  Department  at  the  time  these  reports  are 
filed. 

The  producer  is  entitled  to  a  two  pei  cent 
discount  on  account  of  the  tax  remitted  If 
(See  page  30) 


a 

*ȣ 

3 

j 

»w 

A 

& 

'W 

& 

fa 

fa 

** 

fa 

s 

« 

e 


fa 

a 


Ed 

fc 

= 

U 

* 

Ed 

fc 

O 

5 

M 

jj 

s 

H 

s 

s 

►» 

A 

•a 

fa 

** 

s 

A 

•m 

fa 

-w 

% 

fi 


i 


Jul  1 T 35  pg.  29 


. 


30 


Jul  1 1 3  5 


THE  PHILADELPHIA  EXHIBITOR 


TAX 

( Continued  from  page  28) 
the  producer  does  not  pay  such  tax  at  the  time 
required,  the  amount  owing  on  account  thereof 
shall  bear  interest  at  the  rate  of  one  per  centum 
per  month;  and  if  the  producer  shall  fail  to 
make  the  reports  required  and  shall  fail  to 
make  payment  as  required  by  the  act  an  addi¬ 
tional  ten  per  centum  of  the  amount  of  tax 
owing  shall  be  assessed  against  such  producer 
as  a  penalty. 

Time  for  Filing  Report  and  Making  Payment 

(1)  Producers  conducting  permanent  places  of 
amusement. 

Producers  conducting  permanent  places  of 
amusement  must  file  the  report  required  by  the 
Department  and  pay  the  tax  collected  to  the 
Department  on  the  tenth  day  of  the  next  suc¬ 
ceeding  month. 

(2)  Producers  conducting  temporary  places  of 
amusement  or  itinerant  places  of  amuse¬ 
ment. 

Producers  conducting  temporary  or  itinerant 
forms  of  amusement  where  only  one  perform¬ 
ance  is  conducted  at  any  one  place  on  any  one 
day  shall  immediately  after  the  conclusion  of 
such  performance  file  the  report  required  by 
the  Department  and  pay  to  the  Department  the 
tax  collected  by  such  producer,  and  in  the  event 
that  more  than  one  performance  is  conducted 
at  such  place  on  one  day  the  report  and  pay¬ 
ment  shall  be  made  at  the  conclusion  of  the  last 
performances.  Where  performances  are  con¬ 
ducted  at  the  same  place  for  a  period  of  more 
than  one  day  and  less  than  thirty  days  the  re¬ 
port  and  payment  shall  be  made  immediately 
after  the  termination  of  such  period. 

Liability  of  Owner,  Lessee  or  Custodian  of 
Place  Where  Temporary  Amusement  is  Held 

Under  the  provisions  of  Section  5  of  the 
act  the  owner,  lessee  or  custodian,  except  where 


9  Minutes 


A  Sensation  at — 

FOX,  PHILADELPHIA 
STEEL  PIER,  ATLANTIC  CITY 

Capital  Film  Exchange 

EDDIE  GABRIEL,  MSr. 

Spruce  2699  1314  Vine  Street 


such  owner,  lessee  or  custodian  is  the  Common¬ 
wealth  or  a  political  subdivision  thereof,  of  any 
place  of  amusement  is  liable  for  the  collection 
of  all  taxes  due  and  owing  on  account  of  any 
temporary  amusement  held  therein  unless  the 
tax  is  actually  paid  by  the  producer  conducting 
such  amusement. 

Enforcement  of  the  Act 

The  act  confers  upon  the  Department  of 
Revenue  the  duty  to  enforce  the  act  and  to  aid 
in  such  enforcement  the  Department  is  author¬ 
ized  to  promulgate  rules  and  regulations  and 
the  following  powers  are  specifically  conferred 
upon  the  Department : 

1.  In  the  event  that  the  producer  of  a  tempo¬ 
rary  place  of  amusement  or  an  itinerant  form 
of  amusement  fails  to  report  or  pay  the  tax 
as  required  by  the  act,  the  Department  may 
immediately  after  the  termination  of  any  per¬ 
formance  demand  such  report  and  payment  and 
in  the  event  of  the  failure  of  producer  to  com¬ 
ply  with  that  demand  the  Department  may  issue 
its  warrant  to  its  duly  authorized  agent  to  col¬ 
lect  such  tax  by  a  distraint  upon  and  sale  of  the 
personal  property  of  the  producer,  which  sale 
shall  be  held  not  less  than  ten  days  nor  more 
than  twenty  days  from  the  date  of  such  dis¬ 
traint. 

2.  Whenever  the  Department  is  dissatisfied 
with  the  report  and  payment  of  tax  made  by  a 
producer  it  may  make  a  “determination’  of  the 
tax  due  upon  the  basis  of  the  facts  contained 
in  the  report  or  upon  any  other  information  of 
which  it  may  have  knowledge  and  the  Depart¬ 
ment  shall  promptly  advise  the  producer  of 
such  “determination.”  Within  ten  days  after 
the  date  of  such  “determination”  the  producer 
may  petition  the  Department  for  a  redetermina¬ 
tion  of  the  tax  so  assessed  against  such  pro¬ 
ducer,  which  petition  shall  be  disposed  of  by 
the  Department  within  ninety  days  of  the  date 
of  the  determination  and  the  producer  shall 
have  the  right  within  ten  days  after  notice  from 
the  Department  of  action  taken  on  any  such 
petition  for  redetermination  to  petition  the 
Beard  of  Finance  and  Revenue  to  review  such 
action  of  the  Department.  The  act  specifically 
confers  upon  the  producer  the  right  to  appeal 
from  the  decision  of  the  Department  or  of  the 
Board  of  Finance  and  Revenue  to  the  court 
of  common  pleas  of  the  county  within  which  the 
place  of  amusement  over  which  the  tax  con¬ 
troversy  arose  is  situated. 

3.  If  any  producer  shall  fail  to  make  the 
report  and  pay  the  tax  required  by  the  act,  the 
Department  shall  estimate  the  tax  due,  together 
with  interest  and  penalties  thereon,  and  from 
such  determination  there  shall  be  no  right  of 
review  or  appeal. 

4.  The  Department  by  its  agents  is  authorized 
to  examine  the  books  and  papers  of  any  pro¬ 
ducer  taxable  under  the  act  for  the  purpose  of 
verifying  the  accuracy  of  reports  filed  and  pay¬ 
ments  made  by  such  producers. 

5.  The  act  specifically  provides  that  all  taxes 
imposed,  together  with  interest  and  penalty 
thereon,  are  public  accounts  from  the  date  of 
determination  and  as  such  public  accounts  are 
a  lien  upon  the  franchises  and  property  of  the 
producer  from  the  date  of  filing  and  indexing 
with  the  prothonotary  of  the  court  in  the  county 
where  the  producer's  franchises  or  property 
are  situated. 

6.  The  Department  of  Revenue  is  empowered 
by  the  act  to  restrain  by  action  instituted 
through  the  Department  of  Justice  the  conduct¬ 
ing  of  any  place  of  amusement  by  any  producer 
who  has  not  obtained  a  permit  or  whose  permit 
shall  have  been  suspended  or  revoked. 


7.  The  Department  may  suspend  or  revoke 
an  amusement  permit  whenever  it  finds  that 
the  holder  thereof  has  failed  to  comply  with 
the  act  or  the  rules  and  regulations  issued 

thereunder.  „  .  . 

Penalties 


Any  person  who  shall  conduct  a  place  of 
amusement  without  first  obtaining  a  permit  or 
who  shall  fail  to  collect  and  remit  the  tax  im¬ 
posed  by  the  act,  or  to  file  the  reports  required 
by  the  act,  or  who  shall  knowingly  submit  false 
or  fraudulent  information  in  such  reports,  or 
who  shall  otherwise  violate  any  of  the  provi¬ 
sions  of  the  act  or  any  of  the  rules  or  regula¬ 
tions  promulgated  thereunder  shall  be  guilty 
of  a  misdemeanor  and  may  be  punished  by  “a 
fine  of  not  less  than  one  hundred  ($100.00) 
nor  more  than  three  hundred  dollars  ($300.00) 
and  costs  of  prosecution  ...  or  imprisonment 
for  not  more  than  six  months  or  both  in  the 
discretion  of  the  court.” 


Exhibitors/ 

Don’t  hesitate,  stand  and  wait, 
Grab  a  car  and  navigate 
To  a  phone,  say  “Hello  Mate,” 
I  certainly  like  your  “cabin-ate” 

So  put  one  in — now  don’t  de¬ 
lay  it, 

And  start  those  checks,  you 
always  pay  it, 

On  the  first — I’ve  heard  them 
say  it, 

You  bet’cher  life  that  I’ll  O.K. 
it. 

AMERICA'S 
BEST  CANDIES 

are  Vended  From  a 
Berio  Vendor 


BERLO 

VENDING 

COMPANY 

1518  N.  Broad  St.,  Phila. 
POPLAR  6011 


NEW  YORK  BALTIMORE 

SCRANTON  WASHINGTON 

ALLENTOWN  CLEVELAND 

PITTSBURGH  CINCINNATI 


Jul  1 T 35  pg.  31 


tr 


if  y©  u  Crave  Excitement 
At  Your  Box  Office — 

Date  Up 


. "/  '  \ 


// 


i 


- 


mn 


kV 


-  ; 


IP ; 


wt$ 


with 

Norman  Foster 
Evalyn  Knapp 
Esther  Ralston 
Eric  Linden 
Purnell  Pratt 
Irene  Franklin 


rv, 


A 


ijj 


'gSSi’ 

V  > 


iW  ?. 


rtfea 


Presented  By 
Jat  Levine 


V 


T 


A  MASCOT  PICTURE 


Distributed  by 


Cold  Medal  Film  Company 


1236  VINE  STREET,  PHILADELPHIA 

203  “  I  ”  STREET,  K.  W.,  WASHINGTON,  D.  C. 


32 


Jul  1 ' 35 


THE  PHILADELPHIA  EXHIBITOR 


n«wo  in 


INE  STREET 

Vacation  Season 
Begins 


Harry  Bodkin,  UA  exchange  chief,  tells 
everyone  that  UA  will  have  a  sensational 
announcement  within  30  days  as  to  new 
stars  and  greater  pictures. 

Charlie  Beilin,  Warner  salesman,  says  his 
new  addition's  name  is  Iris,  not  named 
after  the  theatre. 

Eppy  Epstein,  Atlantic  Theatres,  Inc.,  hopes 
it  won  t  stay  too  hot  too  long. 

District  chief  Percy  Bloch,  branch  manager, 
Earle  Sweigert,  and  staff  attended  the  local 
Paramount  district  meeting  with  men  from 
the  Washington  office. 

Dave  Miller,  formerly  with  S-W  here,  is  now 
the  new  branch  manager  for  Cleveland  for 
Universal.  He  moves  in  from  a  circuit 
deal  post.  His  family  will  move  to  Cleve¬ 
land  as  well. 

Frank  Fogel  went  away  for  a  two-weeks' 
vacation  in  Canada. 

Esther  Diamond,  Fox,  goes  to  Lake  George 
for  two  weeks. 

A  lot  of  Vine  Streeters  got  invitations  to  the 
opening  of  Bill  Hunt’s  new  pier  in  Wild¬ 
wood,  N.  J. 

E.  B.  Derr,  brother  of  O.  B.  Derr,  dropped 
in  to  see  Harry  LaVine  at  Gold  Medal. 

Some  excitement  was  caused  on  the  street 
last  week  when  policemen  started  looking 
for  bootleg  prints  of  the  Baer-Braddock 
fight  pictures.  Several  exchanges  were 
entered.  Some  prints  of  local  theatres  were 
replevined  through  the  sheriff’s  office. 
Bonds  had  to  be  put  up  before  the  prints 
were  released. 

Wally  Howes  stopped  in  to  book  for  the 
Trans-Lux.  He  just  came  back  from  a 
sojourn  in  the  Poconos. 

Aldine  was  supposed  to  close,  finally  did, 
when  the  weather  turned  hot. 

Joe  Murphy  is  interested  in  the  Drop-In  The¬ 
atre,  formerly  the  Little,  formerly  the 
Vogue,  formerly  the  Little,  22nd  and  Mar¬ 
ket.  House  has  a  I  5  cent  top,  nights. 

Brunswick  Theatre  closed  June  22  for  a  10- 
week  period. 

Death  of  Henry  Schwartz,  brother  of  Samuel 
Schwartz,  Stanley-Warner  executive,  in  a 
crash  in  South  America  was  a  shock  to  all. 
The  deceased  had  been  in  the  film  business 
for  I  5  years,  was  married,  the  father  of 
three  children,  and  lived  in  Bogota,  Co¬ 
lombia.  He  was  well  known  to  film  people 
and  his  death  in  the  air  catastrophe  was 
received  with  deep  regret.  Often,  when 
film  people  would  visit  in  Caracas,  he 
would  be  host  to  them. 

Esther  Diamond,  Fox,  was  a  Baltimore  visitor. 

The  Warner  contingent  who  went  to  the 
coast  had  a  great  time  sending  back  post¬ 
cards  and  other  things  to  local  film  folk. 
John  Bachman,  who  won  a  prize,  was  one 
of  the  busiest  in  this  department. 

Horlacher  Delivery  Service  received  a  $1540 
refund  from  the  State  Board  of  Finance  and 
Revenue,  on  gross  receipts  tax  for  the  six 
months  ended  June  30,  193  1,  according  to 
state  advices. 


TUALUEIMLR  t  WLITZ 

I  AROIITECIS^MATRIS 

1C  SOUTH  16  TU  STREET 


Charles  Anspach,  Horlacher’s,  will  spend  his 
vacation  in  Long  Island. 

Horlacher  representatives  were  present  at 
the  Safety  Meeting  held  at  the  Bellevue- 
Stratford  Hotel,  June  20.  Truck  owners 
from  all  parts  were  present. 

Clem  Rizzo  took  his  family  to  Chicago  when 
he  attended  the  Independent  Equipment 
Dealers'  convention.  Clem  was  elected 
treasurer  and  had  a  nice  time  besides.  His 
daughters  enjoyed  themselves  and  when 
they  met  the  local  RKOmen  in  convention 
there,  everything  was  dandy. 

Local  Fox  staff  was  host  to  exhibitors  and 
civic  lights  at  the  Fox  Theatre  when  "Gin¬ 
ger”  was  previewed.  Show  got  a  whale 
of  a  reception  and  should  do  a  big  buildup 
because  of  the  word  of  mouth  reception. 
Jane  Withers  scores  in  every  scene.  "Dam’ 
Shy”,  a  two-reel  Fox-Educational  com  edy, 
completed  the  bill  with  a  news. 

Rose  Gimbel,  formerly  with  Stanley-Warner, 
is  now  with  Metro. 

Viola  Gross  went  to  the  shore  for  the  sum¬ 
mer. 

Ethel  Rothstein  is  recovered  from  her  opera¬ 
tion  and  is  back  at  Universal. 

All  the  Harris  gang  (Ben’s  kids)  were  pro¬ 
moted,  Mitzie,  Dotzie,  Jack,  Claire.  They 
will  take  a  vacation  from  school  and  this 
column  for  the  summer. 

Ben  Harris,  Masterpiece,  doesn't  know  these 
days  whether  his  wife  will  be  a  brunette, 
blonde  or  redhead.  He  and  wife  step  out 
occasionally  with  new  outfits. 

RKO  chieftain  Frank  McNamee,  Charles 
Zagrans,  Sam  Lefko,  Harry  Tyson,  Mike 
Shulman,  Jack  McFadden,  Ely  Epstein 
came  back  from  the  Chicago  convention 
all  enthused. 

Jim  Clark  hopped  over  to  the  "Film  Daily" 
golf  tournament. 

District  Chief  Percy  Bloch  and  branch  man¬ 
ager  Earle  Sweigert  came  back  all  en¬ 
thused  following  the  New  York  City  Para¬ 
mount  convention.  Ted  Aber  joined  the 
I  00%  club. 

RKO  h  as  arranged  a  new  setup  whereby  the 
local  branch  office  will  be  zoned  with  other 
offices  in  the  east.  Nat  Levy  will  be  the 
district  manager  for  the  company. 

William  Beckett,  brother  of  Nooky,  will 
pitch  for  Hollywood  Theatre,  AC,  team 
This  guarantees  a  swell  season. 

The  former  Ann  McKay,  Fox,  married  many 
months  ago,  left  Fox  recently  to  await  the 
arrival  of  a  new  addition. 

Ed  Boreth,  Masterpiece,  says  that  Master¬ 
piece  is  now  lining  up  its  1935-1936  sched¬ 
ule  with  good  prospects.  Complete  an¬ 
nouncement  will  be  ready  soon.  Mean¬ 
while,  summer  product  includes  “Mutiny 
Ahead,"  "The  Perfect  Clue,”  "Texas 
Jack,"  "Now  or  Never,"  with  others  soon. 

Murray  Beier,  Preferred,  is  working  on  an¬ 
other  big  deal.  "Tarzan"  is  beginning  to 
break  throughout  the  territory  and  Mur¬ 
ray  has  more  big  plans. 

Bill  Heenan  has  started  to  work  "Hell’s 
Angels”  in  the  city.  Upstate  spots  play¬ 
ing  the  show  said  the  Peerless  release  had 
been  scoring. 

Eddie  Gabriel  and  Leon  Behall  are  all  en¬ 
thused  over  the  bookings  given  the  Huey 
Long  short  they  are  releasing.  Steel  Pier 
as  well  as  the  Fox  Theatre,  here,  booked 
the  show. 

Sam  Rosen,  First  Division,  has  been  proudly 
showing  the  emblem  his  lodge  gave  him 
when  he  retired  from  an  official  post  lately. 
The  ceremony  was  swell,  said  Sam. 

Herb  Given,  GB,  awaiting  "The  Clairvoyant,” 
points  out  that  "Loves  of  a  Dictator" 
broke  at  the  local  Fox  Theatre.  Herb 
came  back  enthused  from  the  convention 

Har*-y  LaVine  screened  "Ladies  Crave  Excite¬ 
ment,"  found  good  reason  to  cheer  again 


for  Mascot  product.  The  Gold  Medal  chief¬ 
tain  is  optimistic. 

Steve  Stiefel  reports  plenty  of  success  with 
new  Stamp  Club  idea.  He  says  that  the¬ 
atres  will  build  their  kiddie  trade  with  the 
stamps  and  that  it  is  coming  along  rapidly. 

Sol  Krugman,  in  the  GB  office  here  for  a 
while,  hopped  to  Washington. 

Dave  Molliver  opened  up  his  "Lucky  Bingo" 
game  with  a  luncheon-game  playing  at 
which  100  exhibitors  attended.  The  the- 
atremen  played  the  game. 

(.SYf  next  page) 


ENDORSED  BY  LEADING 
AUTHORITIES  ON... 

Fire  Prevention  and  Safety 


^^4 


SPECIAL  FILM  RATES 

Parking,  All  Day . 25c 

High-Pressure  Washing  .  .  75c 

Towing  Service — 

Any  Time,  Any  Place. 
Road  Service  to  all  Patrons. 
Mechanic  Always  on  Duty. 
24-hour  Service. 


APEX  GARAGE 

249-51-53  N.  JUNIPER  ST. 
232  N.  JUNIPER  ST. 

GIRARD  SERVICE 
GARAGE 

5155  GIRARD  AVE. 

BECKER  BROTHERS,  Proprietors 


THE  PHILADELPHIA  EXHIBITOR 


Jul  1 ' 3  5 


33 


■ 


DIAMOND  JIM.  Jean  Arthur,  in  the  Universal  show,  as  well  as  lead  Edwin  Arnold,  with 
Jack  Holt  on  the  set,  and  Anita  Louise  are  seen. 


Local  Republic  exchange  will  handle  “Dizzy 
Dames,”  “Born  to  Gamble,”  “The  Old 
Homestead,”  “Without  Children,”  in  this 
territory. 

Miss  Meadowcroft  went  to  Scranton  on  busi¬ 
ness  for  U. 

Dick  Brown,  U,  drove  to  Louisville,  hit  rain¬ 
storms. 

Miss  Hilda  Harris,  Universal,  now  Mrs.  Wald- 
man,  motored  through  the  southern  states 
with  her  husband. 

Miss  Bertha  Messinger,  Universal,  broke  an 
arm  while  swimming  during  her  vacation. 

Metro  office  is  going  in  for  incense  these  days 
to  drive  away  the  terrible  odor  of  horse 
tails.  Joe  Conway  calls  the  odor  Metro- 
Mandarin  Palace. 

Souvenir  match  covers,  courtesy  Bob  Lynch, 
Metro,  are  tricky. 

George  Kurlanski,  Easton  and  Allentown, 
took  some  trick  shots  of  the  Metro  office 
with  his  candid  camera. 

Sidney  Schwartz,  brother  to  George,  is  back 
from  Metro’s  South  American  offices  for 
a  vacation. 

Frank  Sculli,  Metro  booker,  commutes  to 
Camden  suburb. 

Bill  Mansell,  Warner  salesman,  made  it  just 
in  time.  He  got  back  from  the  Warner 
coast  convention  Thursday  night  and  an¬ 
other  little  Miss  Mansell  was  born  Friday 
morning.  This  makes  5. 


STATE  TAX 

( Continued  from  page  15) 

or  fraction  thereof  of  the  established  price  charged  the 
general  public  or  a  limited  or  selected  group  thereof 
by  any  producer  for  such  privilege  which  shall  be  paid 
by  the  persons  acquiring  such  privilege. 

“(b)  In  the  case  of  persons  (except  bona  fide  em¬ 
ployes  of  a  producer  or  municipal  or  State  officers  on 
official  business)  admitted  free  or  at  reduced  rates  to 
any  place  of  amusement  at  a  time  when  and  under  cir¬ 
cumstances  under  which  an  established  price  is  charged 
to  other  persons  the  tax  imposed  by  this  act  shall  be 
computed  on  the  established  price  charged  to  such  other 
persons  of  the  same  class  for  the  same  or  similar  accom¬ 
modations  to  be  paid  by  the  person  so  admitted. 

“(c)  In  the  case  of  persons  having  the  permanent 
use  of  boxes  or  seats  in  any  place  of  amusement  or  a 
lease  for  the  use  of  such  box  or  seat  in  such  place  of 
amusement  the  tax  imposed  by  this  act  shall  be  com¬ 
puted  on  the  established  price  for  which  a  similar  box 
or  seat  is  sold  for  each  performance  or  exhibition  at 
which  the  box  or  seat  is  used  or  reserved  by  or  for  the 
lessee  or  holder,  such  tax  to  be  paid  by  'thelessee  or 
holder. 

“Section  5  (a)  Producers  shall  collect  the  tax  im¬ 
posed  by  this  act  and  shall  be  liable  to  the  Common- 
wealth  as  taxpayers  for  the  payment  of  the  same  into 
the  State  Treasury  through  the  department  as  herein¬ 
after  provided  in  this  act. 

“(b)  Where  permits  are  obtained  for  conducting  tem¬ 
porary  amusements  by  persons  who  are  not  the  owners, 
lessees  or  custodians  of  the  places  where  the  amuse¬ 
ments  are  to  be  conducted  or  where  the  temporary 
amusement  is  permitted  by  the  owner,  lessee  or  cus¬ 
todian  of  any  place  to  be  conducted  without  the  pro¬ 
curement  of  a  permit  or  permits  required  by  this  act 
the  tax  imposed  by  this  act  shall  be  paid  by  the  owner, 
lessee  or  custodian  (except  the  Commonwealth  or  any 
political  subdivision  thereof)  of  such  place  where  such 
temporary  amusement  is  held  or  conducted  unless  paid 
by  the  producer  conducting  the  amusement. 

“Section  6.  For  the  purpose  of  ascertaining  the 
amount  of  tax  payable  by  the  producers  to  the  Com¬ 
monwealth  it  shall  be  the  duty  of 

“(a)Every  producer  except  as  herein  provided  con¬ 
ducting  a  place  of  amusement  on  or  before  the  tenth 
day  of  each  month  to  transmit  to  the  department  on 
a  form  prescribed  and  prepared  by  the  department  a 
report  under  oath  or  affirmation  of  the  amount  of  tax 
collected  by  him  during  the  preceding  month.’’ 

The  remainder  of  the  lengthy  measure  pro¬ 
vides  a  two  per  cent  discount  for  the  producer 
if  his  report  is  filed  and  the  tax  paid  on  time ; 
that  it  shall  be  payable  in  the  case  of  places 
of  permanent  amusement  cn  the  tenth  day  of 
the  next  succeeding  month ;  shall  bear  interest 
at  the  rate  of  one  per  cent  per  month  or  frac¬ 
tional  part  of  a  month  from  the  date  due  until 
paid,  and  prescribes  penalties  and  methods  of 
legal  procedure  to  estimate  and  collect  the 


amount  of  tax  due  if  any  of  the  provisions  of 
the  act  are  violated. 

The  department  is  authorized  to  examine 
books,  tickets,  ticket  stubs  and  records  of  any 
producer  to  verify  the  accuracy  of  any  report 
or  payment  made  under  the  provisions  of  the 
act. 

Section  16  was  amended  to  read:  ‘“All  taxes, 
interest,  fines  and  penalties  received  under  the 
provisions  of  this  act  shatl  he  paid  into  the 
General  Fund  of  the  State  Treasury  by  and 
through  the  Department  of  Revenue  during  the 
first  year  after  the  effective  date  of  this  act 
shall  be  used  only  for  unemployment  relief  pur¬ 
poses  and  for  such  purposes  are  hereby  appro¬ 
priated  and  all  taxes  and  interest  and  penalties 
collected  during  the  remaining  effective  period 
of  this  act  shall  be  credited  to  the  General 
Fund.” 

Section  18  (a)  states:  “The  State  tax  im¬ 
posed  by  this  act  shall  not  apply  to  or  be 
imposed  upon  the  privilege  to  attend  any  amuse¬ 
ment  the  proceeds  of  which  after  payment  of 
reasonable  expenses  inure : 

“(1)  Exclusively  to  the  benefit  of  religious, 
educational  and  charitable  institutions,  societies 
or  organizations  for  the  prevention  of  cruelty 
to  children  or  animals  or  societies  or  organiza¬ 
tions  for  the  sole  purpose  of  maintaining  sym¬ 
phony  orchestras  and  receiving  substantial  sup¬ 
port  from  voluntary  contributions  or  societies 
...  or  for  the  purpose  of  maintaining  a  co¬ 
operative  or  community  center,  moving  picture 
theatre  or  swimming  pool  provided  that  no  part 
of  the  net  earnings  of  the  institutions  .  .  . 
inure  to  the  benefit  of  any  private  shareholder 
or  person  provided  that  the  exemptions  allowed 
by  this  paragraph  shall  not  apply  to  athletic 
games  or  contests  between  universities,  colleges, 
wrestling  matches,  boxing,  sparring  or  other 
pugilistic  matches  or  exhibitions.” 

Other  exemptions  are  noted  in  the  measure 
which  is  amended  in  the  final  section  to  read: 


THEATRES  WANTED 

Lease  or  Buy 

Have  ready  cash  immediately  to 
buy  or  lease  theatres  in  this  terri¬ 
tory.  No  brokers.  Direct  deal. 

All  replies  strictly  confidential. 

Address  : 

BOX  LH,  THE  EXHIBITOR 


WILKES-BARRE 


Summer  stock  has  opened  at  the  Nuangola 
Theatre,  attracting  city  folks. 

“G-Men”  was  held  over  at  the  Orpheum 
after  playing  the  Capitol  a  week. 

A  fashion  show  tieup  with  a  city  store  was 
arranged  by  A1  Cox  for  “No  More  Ladies," 
at  the  Capitol. 

Fred  Hermann  had  a  tieup  with  the  "Times- 
Leader”  in  connection  with  the  showing 
of  "Age  of  Indiscretion”  at  the  Irving. 

State  conventions  of  Eagles  an  d  Spa  nsh  War 
Veterans  brought  hundreds  of  unexpected 
patrons  to  central  city  houses. 

A  special  exhibit  in  the  lobbv  of  the  Penn 
marked  the  showing  of  “The  Bride  of 
Frankenstein”  at  the  Penn. 

Joe  Elicker  was  host  to  "Times-Leader"  car¬ 
riers  at  the  Penn  for  "Mark  of  the  Vam¬ 
pire." 

Sandor  Engel,  owner.  Family,  Glen  Lyon,  and 
a  resident  of  Wilkes-Barre,  died. 

Plymouth  High  School  staged  its  commence¬ 
ment  at  the  Shawnee  Theatre,  Plymouth, 
through  the  courtesy  of  Bill  Roberts. 


“This  act  shall  become  effective  immediately 
upon  thirty  days  after  its  final  enactment  and 
shall  continue  in  effect  until  and  including  the 
thirty-first  day  of  May,  1937,  for  two  years 
after  said  effective  date.” 


Booking  Theatres 
Everywhere 

Honest  ::  Reliable 
Conscientious 
Service 

EDWARDSHERMAN 

VAUDEVILLE  AGENCY 

Real  Estate  Trust  Bldg. 
PHILADELPHIA 

Pennypacker  7595 

MAYFAIR  THEATRE  BLDG.,  NEW  YORK 
BR.  9-1905 


34 


Jul  1'35 


THE  PHILADELPHIA  EXHIBITOR 


BETTER  MANAGEMENT 


Tested  ideas  .  .  .  Suc¬ 
cessful  merchandising  .  .  . 
Stunts  that  are  proven. 


CHINATOWN  BALLY.  Marty  Goldenberg,  Keith’s  Theatre,  arranged  this  bally  for  Uni¬ 
versal’s  “Chinatown  Squad,”  with  the  usual  Chinatown  accessories.  Marty  has  been 
doing  a  lot  of  things  with  the  house. 


Territory  Showmen  Tie 
Up  with  Variety  Jubilee 

Showmen’s  Variety  Jubilee  program, 
a  unit  of  which  is  the  American  Beauty 
Event,  is  receiving  enthusiastic  response 
and  support  from  showmen  over  the 
nation. 

The  American  Beauty  Event,  embracing 
the  selection  of  the  most  beautiful  and  tal¬ 
ented  girls  from  various  cities  and  towns, 
was  sponsored  by  thirty-three  theatres  in 
Wisconsin,  Michigan,  New  Jersey,  Pennsyl¬ 
vania  and  Ohio  within  ten  days  after  the 
Atlantic  City  Headquarters  launched  the 
campaign.  These  situations  include  thirteen 
cities  in  the  Fox-Wisconsin  group,  under  H. 
J.  Fitzgerald;  six  towns  in  the  Atlantic  The¬ 
atre  group,  under  I.  Epstein,  New  Jersey; 
four  Pennsylvania  cities  of  the  Lewen  Pizor 
Circuit,  two  Pennsylvania  cities  with  Abe 
Sablosky  affiliations;  six  situations  in  the  coal 
regions  of  Pennsylvania  with  “Doc”  Stenson 
piloting  the  campaign  out  of  Scranton;  Jack 
Greenberg  covering  the  Northampton,  Penn¬ 
sylvania,  contest  through  the  Roxy  Theatre 
and  Fred  Holzworth,  Cleveland,  Ohio,  who 
has  taken  the  franchise  of  the  American 
Beauty  Event  for  that  city. 

Tie-ups 

In  each  instance,  leading  newspapers  and 
radio  station  is  tied  in  with  the  theatres  to 
assure  complete  coverage. 

Showmen’s  Variety  Jubilee  Program  not 

only  features  the  American  Beauty  Event - 

to  discover  the  most  beautiful  and  talented 

girl  of  the  nation  for  1935 - but  embraces  a 

national  air  derby  open  to  private  flyers  of 
both  sexes,  a  golf  tournament,  a  26-mile 
marathon  run,  a  yacht  race  and  power  yacht 
regatta,  a  parade  of  floats  and  a  great  variety 
of  events  to  fill  the  week  of  September  3  with 
thrills  and  surprises  for  everybody. 


CLEVER.  When  “The  Perfect  Clue,” 
from  Masterpiece,  played  at  the 
Germantown  Theatre,  manager  Abe 
Sunberg  had  this  mechanical  man 
as  a  bally. 


Steel  Pier  Looks  to 
Its  Banner  1935  Season 

Steel  Pier,  Atlantic  City,  is  looking 
forward  to  the  best  season  in  its  history. 

With  a  wealth  of  attractions,  a  new  mark 
should  be  set. 

This  is  the  16th  year  that  Frank  Elliott 
has  directed  the  Steel  Pier  minstrels,  which 
now  has  a  30-year  record,  and  the  troupe 
has  been  augmented  by  Lester  Cole  and  his 
I  2  Soldiers  of  Fortune,  Charles  “Slim”  Tim- 
blin,  Reilly  and  Comfort,  a  cast  of  30,  and 
Jimmy  Jones  and  his  orchestra. 

In  addition  to  this,  I  2  European  acts  have 
been  secured  for  the  outdoor  calendar. 

Mary  Small  is  a  new  addition  and  she  will 
stage  her  Radio  Amateur  Review  in  her  own 
1200-theatre  on  the  Pier. 

Eddie  Duchin  opens  the  vaudeville,  with 
Freddie  Bergin  and  band  in  the  ballroom. 

Eddie  Sherman  books  the  vaudeville  for 
the  pier  and  it  looks  like  a  terrific  season  as 
far  as  names  are  concerned. 


“Informer”  Study 

Local  experiment  of  “The  Informer” 
provided  a  study  for  those  who  like  to 
watch  the  effect  of  good  reviews. 

The  critics  not  only  gave  RKO’s  “The 
Informer”  raves,  but  started  the  raves 
following  a  preview  several  days  be¬ 
fore.  In  other  words,  they  handed  out 
the  best  set  of  reviews  for  the  year. 

S-W  spotted  the  show  in  the  Stanton, 
admittedly  more  of  a  man’s  house  than  a 
woman’s,  did  not  splurge  on  ad  space  to 
include  the  raves  given  the  show,  and 
topped  off  this  line  of  reasoning  by 
throwing  in  the  fight  pictures  into  the 
house  the  same  week,  which  practically 
guaranteed  that  few  women  would  drop 
into  the  house. 

House’s  gross,  even  at  that,  was  an 
improvement  but  any  credit  for  it  can’t 
be  given  to  those  who  handled. 


Mascot  Books  Score 


Jack  Hess,  who  has  been  turning  out 
some  swell  Mascot  press  books  on  the 
coast,  has  another  dandy  in  “Ladies 
Crave  Excitement.” 

Following  up  his  good  one  for  “One 
Frightened  Night,”  Hess  has  included  a 
wealth  of  good  material,  especially  in 
his  ad  line.  The  publicity  matter  is 
straight  to  the  point,  as  well. 

Exhibs  who  play  the  shows  should 
get  a  fine  lot  of  ideas  from  them. 


Young  Timers  Grow 

Assistant  Manager  G.  Park  Weaver,  Ave¬ 
nue,  Wilmington,  held  a  meeting  the  other 
day  of  his  Young  Timers,  which  was  attended 
by  592  youths,  including  members  and 
friends.  Turn-out  which  even  surprised 
Weaver,  and  his  boss,  Ben  Schindler,  was 
for  a  safety  lecture  by  George  S.  Williams, 
assistant  motor  vehicle  commissioner,  former 
state  treasurer  of  Delaware. 


"No  More  Ladies" 

Wimington 

Roscoe  Drissel,  manager,  Loew’s  Parkway, 
Wilmington,  had  no  hot  weather  complaints 
about  his  box  office  for  “No  More  Ladies.” 
The  old  Crawford  lure,  augmented  by  a  few 
tie-ups,  including  a  series  of  pictures  show¬ 
ing  Crawford  poses  in  styles  in  Braunstein’s 
ads  helped  Drissel  pull  a  Friday  crowd  that 
equalled  any  of  his  cool  weather  opening 
dates. 

"Scoundrel" 

Wilmington 

Leon  Benham,  manager,  Queen,  Wilming¬ 
ton,  realizing  he  had  a  hard  one  to  put  over 
on  materialistic  Wilmington  in  “The  Scoun¬ 
drel,”  decided  to  take  his  case  straight  to 
the  intelligentzia  by  telephone  and  letter. 
Limited  on  funds  for  advertising,  he  secured 
a  list  of  the  club  leaders  and  other  high¬ 
brows  from  Miss  Elizabeth  Bullock,  society 
editor  of  the  “Journal-Every  Evening”  and 
contacted  the  leaders  in  a  more  or  less  per¬ 
sonal  way. 


THE  PHILADELPHIA  EXHIBITOR 


Jul  1*35 


35 


POOL  TOURNAMENT  start  has  been 
postponed  until  July  9  so  that  all  members 
can  send  in  their  handicaps.  Lots  of  laughs 
are  promised. 

OSCAR  NEUFELD,  appointed  assistant  to 
the  property  man  and  club  manager,  is 
already  doing  a  swell  job.  The  club  mem¬ 
bers  are  all  satisfied  with  the  choice.  He 
has  several  surprises  in  store  and  the  sum¬ 


mer  promises  to  be  a  busy  one  under  his 
direction.  Pete  McAuley  has  been  appointed 
steward. 

LARRY  SHUBERT  was  operated  on  for 
appendicitis,  is  now  recuperating. 

MEMBERS  are  getting  ready  for  a  clam¬ 
bake  to  be  held  in  Toms  River,  N.  J.,  in 
August.  Iz  Hirschblond,  Toms  River  exhibi¬ 
tor,  will  be  king  for  the  day  with  Ben  Blum- 


berg  the  other  king.  This  will  take  the  place 
of  the  A  ugust  luncheon. 

DATE  for  the  July  1  uncheon  will  be  set 
soon. 

SEPTEMBER  will  see  the  regular  luncheon 
session  resumed. 

THE  BOYS  are  beginning  to  talk  about  the 
first  fall  golf  tournament. 


THEATRE  DESIGN 

Remodeling  »  Building 

II  DAVID  SUPO WITZ 


REGISTERED  ARCHITECT 
246  S.  15th  St.  Philadelphia 

Pennypacker  2291 


A  Word  to  the  Wise 

Showman  Is  Sufficient 


National  Penn 
Printing  Co. 

1233  VINE  STREET 
PHILADELPHIA 


National  Kline 
Poster  Co. 

1307  VINE  STREET 
PHILADELPHIA 


OSCAR  LIBROS  AL  BLOFSON  SIMON  LIBROS 


SERVING  theatre  needs  with 
a  knowledge  of  theatre 
business. 


A 

F 
E 
T 


SSISTING  theatre  owners  with 
a  staff  of  trained  clerks  and 
office  files.  No  missouts. 


REEING  theatre  owners  of  the 
worry  that  they  may  have 
forgotten  part  of  their  show. 


FFICIENTLY  operating  the  larg¬ 
est  film  delivery  service  in 
the  world. 

AKING  CARE  of  every 
possible  need  in  the  delivery 
of  film. 


YIELDING  the  epitome  of 


HORLACHER 

DELIVERY  SERVICE,  Inc. 

1228  Vine  Street,  Philadelphia 

NEW  YORK 
SCRANTON 
BALTIMORE 
WASHINGTON 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


Another  Horlacher  Service 

LARRY  DAILY,  Notary  Public 

The  only  one  on  Vine  Street  .  .  At 
your  service  any  time  during 
business  hours. 


36 


THE  PHILADELPHIA  EXHIBITOR 


6-POINT  REVIEWS 


Who  made  it  .  .  .  Who’s  in  it  .  .  .  How 
good  it  is  .  .  .  Classified  for  adult  or  family 
trade  .  .  .  What  it  is  all  about  .  .  .  Length. 


CHESTERFIELD  j  GB 


The  Girl  Who 

Came  Back  ( - ) 


Family 

Drama 

66m 


Shirley  Grey,  Sidney  Blackmer,  Ida  Darling,  Noel 
Madison,  Mathew  Betz,  Torben  Meyer,  Frank  LaRue. 

Thanks  to  a  girl  who  has  reformed,  a  crim¬ 
inal  band  is  captured,  but  not  before  plenty 
suspense,  action  have  been  recorded.  Holding 
the  interest,  fast  moving,  intriguing,  “The 
Girl  Who  Came  Back”  may  be  short  on  marquee 
names,  but  it  makes  up  in  general  interest. 
Heroine,  a  former  accomplice,  goes  straight, 
bucks  plenty  opposition  before  she  proves  that 
the  straight  road  leads  to  happiness.  Though 
the  gangster  element  is  present,  this  is  suitable 
for  family  enjoyment  with  a  romance  included 
to  carry  along  this  necessary  portion.  Neigh¬ 
borhood  houses  will  like  it  best. 


Estimate:  Holds  interest. 


WARNERS 


Princess  Charming  (3408)  Musical 

70m. 

Evelyn  Laye,  Henry  Wilcoxon,  Yvonne  Arnaud,  George 
Grorsmith,  Max  Miller.  Ivor  MacLaren,  Finlay  Currie, 
Ivor  Barnard,  Francis  Sullivan,  Dino  Galvani. 

A  “mythical  kingdom”  musical  that  misses 
top  rank  through  poor  direction,  lighting,  and 
sound  recording,  this  is  just  fair  program. 
Some  dialogue  is  too  muffled,  too  English  to 
get  across  even  with  neighborhood  audiences. 
Princess  Charming  is  driven  from  throne,  flees 
into  neighboring  country,  to  fulfill  distasteful 
marriage  bargain  with  its  king.  She  is  in  love 
with  king  s  navy  captain,  however — Henry  Wil¬ 
coxon,  who  speaks  his  lines  with  a  mouth  full 
of  potatoes  and  a  manner  bored.  Out  witting 
the  king  they  cross  the  frontier  again,  when  it 
is  expected  the  Princess’s  subjects,  having  tired 
of  their  new  rule,  will  welcome  her  back.  Only 
assets  are  Evelyn  Laye’s  beauty,  her  voice, 
some  fair  comedy  by  George  Grossmith  as  king, 
Max  Miller  as  an  ubiquitous  insurance  sales¬ 
man,  who  turns  out  a  refugee  from  insane 
asylum. 

Estimate:  Only  fair  large  city,  nabe. 


Going  Highbrow  (818)  Comedy 

67  m. 

Zasu  Pitts,  Edward  Everett  Horton,  Guy  Kibbee,  June 
Martel,  Judy  Canova,  Ross  Alexander,  Gordon  Westcott. 

Where  laughter  rates  above  name  draws, 
“Going  Highbrow”  will  prove  satisfying  for 
neighborhood  audiences.  In  first  runs,  it  will 
have  difficulty.  Married-folk  Kibbee,  Pitts  want 
to  crash  society,  arrange  with  fixer  Horton  to 
get  them  in  good  with  society  leader.  Because 
they  need  a  daughter,  they  hire  a  waitress  to 
pose  as  one.  The  society  leader’s  son  falls  in 
love  with  the  pseudo-daughter,  a  husband  later 
turns  up,  other  complications  arise  but  these 
are  all  ironed  out.  Built  to  the  usual  Warner 
comedy  standard,  well  cast,  “Going  Highbrow” 
is  passable  entertainment. 

Estimate:  Sell  laughs. 


Stranded  (808) 


Family 

Melodrama 

72m. 


Kay  Francis,  George  Brent,  Patricia  EW«.  nnnHd 
Woods,  Robert  Barrat,  Barton  MacLane,  Joseph  Crehan, 
William  Harrigan,  Shirley  Grey,  June  Travis,  Henry 
O'Neill,  Frankie  Darro,  John  Wray,  Mae  Busch,  Mary 
Forbes,  Florence  Fair,  Gavin  Gordon,  Edward  McWade. 

Women  will  like  this,  especially  those  in 
large  cities.  Kay  Francis,  adept  at  playing 
“independent  woman”  parts,  is  here  portrayed 
as  a  Traveller’s  Aid  representative,  forced  to 
choose  between  serving  humanity  or  being  the 
wife  of  a  he-man  construction  engineer  who 
wants  his  women  subservient.  She  chooses  the 
former.  They  part.  A  secondary  plot,  which 
may  furnish  enough  excitement  for  males,  con¬ 
cerns  his  adventures  as  engineer  on  a  large 
bridge,  a  run-in  with  professional  labor  agita¬ 
tors.  With  hard  fists,  quick  mind,  Kay  Francis’ 
help,  loyal  workers,  he  defeats  the  agitators. 
Episode  brings  the  two  again  together. 


Estimate:  Good  metropolitan;  nabe,  class. 


MONOGRAM 


Honeymoon  _  ,  family 

Limited  (3016)  Com'dy  D£"* 

Neil  Hamilton,  Irene  Hervey,  Lloyd  Hughes,  Russell 
Hicks,  Lorin  Raker,  Joy  Filmer,  June  Filmer,  George 
Hayes,  Henry  Kolker,  Gertrude  Astor,  Virginia  Brissac, 
Lee  Moran. 

Audiences  who  like  comedy  mixed  with 
action,  who  are  pleased  with  a  story  that  doesn’t 
take  itself  too  seriously  will  find  a  great  surprise 
in  “Honeymoon  Limited.”  Author-hero  Hamil¬ 
ton  makes  a  bet  with  his  publisher,  says  he 
will  finish  a  novel  while  walking  from  New 
York  to  Frisco  within  six  months,  has  a  journey 
without  incident,  until  he  runs  into  the  heroine, 
two  twins,  some  crooks  searching  for  some  hid¬ 
den  money,  finds  his  story,  love  interest,  happy 
ending.  Exhibitors  have  a  good  bet  for  family 
audiences  in  this,  which,  while  not  too  strong 
on  marquee  strength,  makes  up  in  good  casting 
what  it  lacks  in  star  lustre. 

Estimate:  Entertaining. 


Make  a  Million  (3019)  Comedy 

67m. 

Charles  Starrett,  Pauline  Brooks,  George  E.  Stone, 
James  Burke,  Guy  Usher,  Monte  Carter,  Jimmy  Aubrey, 
Norman  Housten. 

Monogram’s  latest  emerges  as  a  comedy  that 
should  carry  plenty  laughs  for  neighborhood 
audiences.  Involved  are  panhandling,  an  ousted 
professor  who  tests  out  his  economic  theories, 
gets  $1,000,000  in  league  with  beggars-hoboes. 
satire  and  humor  of  the  sort  that  will  appeal 
to  family  patrons.  While  the  cast  does  not 
include  any  star  who  will  draw  patrons,  once 
the  aud  ence  is  in,  it  will  get  its  laugh  quota. 
Tieing  up  the  picture  to  present  day  share-the- 
wealth,  etc.,  plans  should  help. 

Estimate:  Okay  nabe. 


FIRST  DIVISION 


Java  Head 


Family 

Melodrama 

68m. 


John  Loder,  Anna  May  Wong,  Elizabeth  Allan,  Edmund 
Gwenn,  Ralph  Richardson,  George  Curzon. 

Capably,  even  sometimes  brilliantly  cast  with 
players  some  of  which  are  heralded  by  major 
companies  as  new  English  finds,  it  is  a,  surprise  to 
find  a  picture  of  such  lavish  beauty,  evident  high 
production  cost  under  the  independent  banner. 
Joseph  Hergesheimer’s  well-known  best  selling 
novel  is  laid  in  England  in  seafaring  Bristol 
before  the  steam  age,  at  the  Eastern  trade  s 
height.  Well  paced,  well  provided  with  com¬ 
edy,  this  drama  of  a  Chinese  girl  who  tried  to 
bring  together  Kipling's  immortal  twain  is  set 
before  backgrounds  of  cameo-like  beauty  that 
will  merit  the  best  major  comparisons.  With  a 
particularly  strong  woman’s  appeal  in  this  tale 
of  a  woman’s  complete  sacrifice  for  love,  this 
should  be  sold  from  that  angle.  Several  bit 
players  push  Loder,  Wong,  Allan  to  their  great¬ 
est  efforts. 


Estimate:  The  tops — but  it  must  be  sold. 


MASCOT- GOLD  MEDAL 


Family 

Ladies  Crave  Excitement  Melodrama 

67m. 

Norman  Foster,  Evalyn  Knapp,  Esther  Ralston,  Eric 
Linden,  Purnell  Pratt,  Gilbert  Emery,  Syd  Saylor,  Matt 
McHugh,  Russell  Hicks,  Irene  Franklin,  J'son  Robards. 

Turning  to  the  newscamera  field,  Mascot’s 
Nat  Levine  has  again  produced  a  workmanlike, 
fast  moving  action  drama,  certain  to  suit. 
Where  they  love  thrill-a-minute  pictures, 
“Ladies  Crave  Excitement’  will  more  than 
please.  Hero  Norman  Foster  is  a  cameraman 
who  likes  human  interest  stuff,  doesn’t  care 
much  for  the  rival  newsreel  maker’s  daughter, 
a  girl  he  hasn't  seen,  meets  her,  thinks  she  is 
someone  else,  falls.  Together,  they  work  up  a 
new  stunt,  finally  crash  through  with  a  scoop 
when  a  prison  break  occurs.  Show  packs  plenty 
punches,  keeps  to  the  Levine  standard. 

Estimate:  Topnotch  inde. 


METRO 


Family 

Calm  Voursell  (510)  Comedy 

70m. 

Robert  Young,  Madge  Evans,  Betty  Furness,  Hardie 
Albright,  Nat  Pendleton,  Ralph  Morgan,  Cl'ude  Gilling- 
water,  Paul  Hurst,  Hale  Hamilton,  Herman  Bing. 

Apparently  produced  for  the  program  trade, 
“Calm  Yourself”  will  probably  find  itself  best 
liked  by  family  audiences.  Fast  moving,  gagged 
well,  packed  with  comedy  ideas,  the  show  moves 
on,  revolves  about  a  young  advertising  man  who 
takes  the  slogan  “Calm  Yourself"  as  the  key¬ 
note  for  his  service.  Love,  a  fake-kidnapping, 
other  things  enter  following  the  service’s  be¬ 
ginning,  with  a  fast  chase  to  boot.  It  fills  the 
program  bill. 

Estimate:  Program. 


THE  PHILADELPHIA  EXHIBITOR 


37 


UNITED 

ARTISTS  | 

1  FOX 

1  STATE  1 

RIGHTS 

Nell  Gwynn 

Adult 

Costume  Melodrama 
70m. 

Orchids  to  You  (546) 

Family 

Drama 

75m. 

Kid  Courageous 

Family 

Western 

57m. 

Sir  Cedric  Hardwicke,  Anna  Neagle,  Jeanne  De  Casalis, 
Lawrence  Anderson,  Miles  Malleson,  Esme  Percy,  Helena 
Pickard. 

Ranking  with  any  historical  drama  either 
Hollywood  or  British  studios  have  produced, 
with  superb  direction  by  Herbert  Wilcox,  most 
excellent  acting  by  Sir  Cedric  Hardwicke  as 
King  Charles  II,  Anna  Neagle  as  Nell  Gwyn 
- — this  should  be  a  hit  in  large  cities.  Women 
especially  will  appreciate  costuming,  court  in¬ 
trigue,  battle  of  wits,  comedy  between  Nell 
Gwyn  and  her  rival,  Duchess  of  Portsmouth. 
Nell  Gwynn  is  portrayed  from  her  beginnings 
as  music  hall  favorite  who  catches  King’s 
fancy,  through  her  struggles  with  reigning 
court  favorite,  the  Duchess  of  Portsmouth,  to 
the  King’s  death,  her  own  unhappy  ending. 
Morally,  this  portrayal  is  bad — artistically,  pho¬ 
tographically,  and  from  metropolitan  box-office 
viewpoint,  picture  is  swell. 

Estimate:  Swell  in  larger  cities. 


John  Boles,  Jean  Muir,  Charles  Butterworth,  Harvey 
Stephens,  Ruthelma  Stevens,  Sidney  Toler,  John  Qualen, 
Patricia  Farr,  Arthur  Lake,  Spring  Byington. 

Where  the  direction,  intelligent  handling  are 
concerned,  “Orchids  to  You”  is  a  good  job. 
Whether  cast  appeal  will  be  enough,  in  addi¬ 
tion,  remains  to  be  seen.  Hero  Boles  is  a  law¬ 
yer  who  befriends  a  girl  in  retaining  her  florist 
shop.  The  latter  finds  that  the  hero’s  wife  hasn  t 
been  doing  right  by  her  husband.  When  the 
other  man’s  wife  starts  divorce  proceedings  she 
retains  Boles  as  attorney.  He  attempts  to  find 
out  who  the  latter’s  husband  has  been  sending- 
flowers  to.  The  florist  girl  refuses  to  tell,  be¬ 
cause  she  knows  such  revelation  will  hurt  the 
man  she  loves  (Boles).  Comedian  Butterworth 
eventually  lets  the  cat  out  of  the  bag.  With 
Boles  singing  two  songs,  with  Jean  Muir  turn¬ 
ing  in  good  performance,  with  other  advantages 
"Orchids  to  You”  should  make  an  impression. 

Estimate:  Nice  job. 


Bob  Steele,  Rene  Borden,  Arthur  Loft,  Jack  Cowell, 
Late  McKee. 

Western  hero  Bob  Steele  finds  himself,  this 
time,  son  to  a  wealthy  mine-owner.  He  comes 
to  the  mine,  sees  crooked  operation  is  present, 
saves  the  honest  engineer,  stops  the  heroine 
from  marrying  a  crook,  wins  her,  instead. 

Estimate:  Usual  Steele. 


Pride  of  the  Triple  X  Western 

55m. 

Yancy  Lane,  Dickie  Jones,  Betty  Jordan,  Rollo  Dix, 
Lafe  McKee,  Zander. 

New  western  face  appears  when  Yancy  Lane 
enters  the  scene.  Looking  at  plot,  usual  west¬ 
ern  touches,  “Pride  of  the  Triple  X”  is  quite 
ordinary.  Lane  isn’t  known  to  western  fans, 
might  be  built  up.  For  Saturday  matinee  trade, 
this  might  suffice. 

Estimate:  So-so  western. 


Sanders  of  the  River  Melodrama 

95m. 

Paul  Robeson,  Leslie  Banks,  Nina  Mae  McKinney, 
Robert  Cochrane,  Martin  Walker,  Richard  Grey,  Tony 
Wane,  Marquis  De  Portago,  Eric  Maturin,  Allan  Jeayes, 
Charles  Carson. 

Thanks  to  Paul  Robeson’s  singing,  some 
authentic  African  shots,  a  good  performance 
by  Leslie  Banks,  “Sanders  of  the  River”  shapes 
up  as  melodrama  for  those  who  like  different 
trends  in  pictures.  Filmed  partly  in  Africa, 
equipped  with  some  African  jungle  shots  seem¬ 
ing  very  familiar,  well  assembled,  intelligently 
handled,  the  show  is  exploitable  material,  will 
have  to  depend  on  strong  ballyhoo  to  make  an 
impression.  Only  three  names,  Robeson,  Banks, 
McKinney  will  mean  anything,  with  even  the 
trio  unfamiliar  in  some  spots.  But  by  compar¬ 
ing  this  to  “Trader  Horn,”  by  inciting  interest, 
by  plugging  the  African  jungle  angles,  audi¬ 
ences  can  be  made  to  appreciate  it.  As  it  stands, 
it  is  a  credit  to  the  English  market  and  except 
for  a  few  clipped  English  accents,  it  looks  like 
the  better  grade  Hollywood  product.  On  its 
own,  this  tale  of  an  English  governmental  rep¬ 
resentative  who  rules  the  negro  tribes  may 
suffer,  but  with  a  buildup,  it  might  surprise. 

Estimate:  To  be  sold. 


The  Farmer  _  ,  Famlly 

Takes  a  Wife  (608)  T,‘s™ 

J?.net  Gaynor,  Henry  Fonda,  Charles  Bickford,  Slim 
Summerville,  Jane  Withers,  Roger  Imhof,  Nick  Foran, 
Andy  Devine,  Margaret  Hamilton,  Frank  Melford,  J. 
Farrell  MacDonald,  Kitty  Kelly. 

Fox  bought  a  moderate  stage  hit,  backed  it 
with  heavy  production  money,  filled  it  with  cast 
appeal.  The  result,  "The  Farmer  Takes  a 
Wife,”  should  be  an  okay  grosser,  suitable  for 
wholesome-itype-desiring-audiences,  smart,  big- 
city  trade.  Nowhere  should  it  fail  to  turn  in 
satisfying  business.  Because  the  piece,  built 
around  canal  life  back  in  the  old  Erie  Canal’s 
heydey,  has  been  cast  with  such  names  as  Gay¬ 
nor,  Summerville,  Withers,  Devine,  new-hero 
Fonda,  the  show  is  well  fortified.  Plot  has 
Gaynor  as  a  cook  aboard  a  canal  boat.  She 
falls  for  hero  Fonda  who  loves  farm  life  better 
than  the  canal,  works  on  a  boat  only  to  save 
enough  money.  Gaynor  likes  the  hero,  can’t 
understand  why  he  chooses  the  soil.  Eventually 
the  two  get  together.  Showmanlike,  filled  with 
selling  angles,  “Farmer  Takes  a  Wife’  is  to 
Fox’s  credit. 

Estimate:  Looks  okay. 


PARAMOUNT 


Men  Without  Names  ,  Family 

irama 
70m. 

Fred  MacMurray,  Madge  Evans,  David  John  Holt, 
Lynne  Overman,  Elizabeth  Patterson,  Grant  Mitchell, 
Dean  dagger,  John  Wray,  J.  C.  Nugent,  Herbert  Rawlin- 
son,  Arthur  Ayisworth,  Harry  Tyler,  Paul  Fox. 

Paramount’s  contribution  to  the  G-man  cycle 
includes  a  hero  who  has  to  get  a  bank  robber 
gang,  finds  them  in  a  small  town,  eventually 
cleans  up  the  situation,  acquires  a  heroine.  Be¬ 
cause  other  good  G-men  pictures  have  preceded 
it,  because  it  is  hard  to  tell  how  long  the  vogue 
will  last,  "Men  Without  Names”  will  be 
slightly  handicapped.  Audiences  who  like  to  see 
right  oust  crookedness,  who  are  interested  by 
this  action-type  picture,  will  be  satisfied.  Play¬ 
ers  MacMurray,  Holt,  Evans  turn  in  good  per¬ 
formances,  while  the  front  page  aspect  of  such 
pictures  is  still  strong. 

Estimate:  Depends  on  selling. 


RADIO 


Frankie  and  Johnnie 

(— ) 


Family 

Melodrama 

70m. 


Helen  Morgan,  Chester  Morris,  Florence  Reed,  Walter 
Kingsford,  Lilyan  Tashman,  John  Larkin,  Bill  Harrigan, 
Cora  Witherspoon. 

Moviegoers  must  by  this  time  be  well 
acquainted  with  “Frankie  and  Johnnie,”  a  song 
whose  blue  moments  have  been  well  publicized. 
“Frankie  and  Johnnie,’  in  film,  now  crosses  no 
censorship  bounds  but  it  should  be  favorable 
mass  entertainment.  Produced  with  a  few 
familiar  movie  faces,  others  from  the  legiti¬ 
mate  stage,  it  begins  in  St.  Louis  in  1870,  in¬ 
cludes  spirituals,  colorful  scenes,  two  Helen 
Morgan  songs.  Exploiteers,  of  course,  will 
find  plenty  to  sell,  with  the  title  the  biggest 
point. 


Estimate:  Saleable. 


The  Silent  Code  Action  Drama 

57m. 

Kane  Richmond,  Blanche  MeHaffey,  Wolfang,  J.  P. 
McGowan,  Joe  Girard,  Benny  Corbett,  Bud  Osborn. 

Pictures  with  Northwest  Mounted  Police 
background  often  hold  as  much  attraction  for 
western  followers  as  westerns.  “The  Silent 
Code”  sets  no  record  as  far  as  plot  originality 
is  concerned  but  it  will  fill  the  bill. 

Estimate:  Usual  satisfactory  action. 


_  ,  r  .  Family 

Smokey  Smith  Western 

58m. 

Bob  Steele,  Mary  Kornman,  George  Hayes,  Warner 
Richmond,  Earl  Dwire,  Horace  Carpenter. 

When  his  parents  die  at  the  hands  of  an  un¬ 
known  killer,  hero  Smokey  Smith  resolves  to 
find  the  murderer,  eventually  dees.  Before  suc¬ 
ceeding  in  his  purpose,  however,  he  has  to  join 
the  outlaw  gang,  risk  his  life  to  save  the  bank 
from  being  robbed. 

Estimate:  Satisfactory. 


Struggle  for  Life  (Sudan)  Travelogue 

54m. 

Native  cast. 

Many  sins  are  committed  under  label  of 
“authenticity.’  Skeptics  may  wonder  at  this 
tale  of  primitive  people,  "Habbania  Arabs,”  at 
their  possession  of  iron  implements,  rope,  cot¬ 
ton  material,  etc.  Anyway,  wild  animal  life, 
fairly  primitive  customs,  glimpses  so  far  re¬ 
moved,  so  comparatively  weird,  are  fairly  inter¬ 
esting. 

Estimate:  Good  nabe,  with  “Goona-Goona” 
build  up. 


Timber  Terrors 


Family 
Action  Drama 
57m. 


John  Preston,  Dynamite  the  horse,  Captsin  the  dog, 
Myrla  Bratton,  William  Desmond,  Tiney  Skelton,  James 
.neridan,  Tom  London. 

That  Royal  Mounted  Police  hero  John  Pres¬ 
ton  won’t  have  any  trouble  clearing  up  the  situa¬ 
tion  is  never  doubted.  Aided  by  Dynamite,  the 
horse ;  Captain,  the  dog ;  he  fights  the  villains, 
helps  round  up  the  gang,  though  many  times 
his  life  is  in  danger. 

Estimate:  Neighborhood  western  stuff. 


7  -  / 


38 


THE  PHILADELPHIA  EXHIBITOR 


THE  SHORTS  PARADE 


One  reelers  .  .  .  Two  reelers 
.  .  .  Three  reelers  .  .  .  Classi¬ 
fied  alphabetically. 


SERIAL 

ROARING  WEST.  Universal.  Episode  one,  20  1/3m; 
two,  20!/2m.;  three,  19[/2m.  Buck  Jones,  Muriel 
Edwards,  Walter  Miller.  This  western,  in  fifteen  chap¬ 
ters,  first  three  of  which  maintain  satisfactory  action, 
is  as  good  as  others.  Faults  will  be  missed  by  most 
mass  audiences  which  appreciate  westerns.  There  is 
proper  shooting,  villainy,  and  love  interest.  Buck 
Jones  is  satisfactory  as  hero;  Murial  Evans  is  appeal¬ 
ing  love  interest.  Very  satisfactory,  too,  is  suspense¬ 
ful  ending  of  each  episode.  Story  concerns  two  cow- 
punchers,  Jones  one  of  them,  who  join  land  rush 
with  view  to  staking  piece  of  property  they  know 
contains  gold.  Plot  and  peril  thicken  when  foreman 
of  ranch  and  cronies  copy  map  Jones  and  friend  carry, 
stake  claims  ahead.  From  then  on  there  is  move 
and  countermove  by  foreman  and  Jones,  with  mur¬ 
ders,  powder  explosions,  dam  breaks,  torture  and  all 
usual  frills.  GOOD. 

THE  NEW  ADVENTURES  OF  TARZAN.  Burroughs- 
Tarzan.  Herman  Brix,  as  Tarzan.  Three  versions, 
a  7-reel  feature,  12  2-reel  episodes;  a  7-reel  feature 
1st  episode  and  11  2-reelers  to  follow,  a  4-reel  first 
episode  and  11  2-reel  episodes.  This  new  Tarzan 
entrant  should  repeat  the  success  of  the  others.  Action 
takes  Tarzan  from  Africa  into  Guatemala  where  he 
looks  for  his  lost  friend,  the  French  aviator,  finds  a 
deserted  city,  jewels  as  well.  Well  handled,  real¬ 
istic,  this  can  be  sold  to  the  hilt.  GOOD. 

THREE-REEL 

Sport 

BAER-BRADDOCK  FIGHT.  Oliver  Film  Corporation. 
33m.  This  is  mystery  melodrama  comedy.  Mystery 
is  how  two  strong  men  could  “fight”  so  dismally. 
Braddock  and  wife  and  kiddies  supply  drama;  Mr. 
Baer  is  the  comedian.  Audiences  appreciate  Mr. 
Baer’s  comedy  in  the  opening  acts,  but  begin  to 
have  serious  suspicions  toward  curtain  time.  Goof 
stiff  cutting  is  recommended  in  smaller  cities  and 
as  time  advances.  INTERESTING. 

TWO-REEL 

Comedy 

ALL  FOR  ONE.  Fox-Educational — Christie  Comedy. 
19m.  Sylvia  Froos,  talented  singer,  appears  in  this 
clean,  amusing  little  comedy.  Banker's  son  is  in 
escapade,  ordered  by  father  to  marry  and  settle  down. 
He  writes  letters  to  all  his  girl  friends,  chooses  one 
to  mail.  In  the  interim,  he  has  met  Sylvia  Froos, 
fallen  in  love  with  her.  He  is  relieved  to  find  girl 
he  wrote  letter  to,  turned  him  down,  asks  singer  to 
marry  him.  However,  butler,  seeing  other  letters 
on  bureau,  mails  them,  and  the  couple  are  plagued 
by  the  result.  Anyway,  it  ends  happily,  there  are 
some  good  songs,  they  are  sung  capably,  and  here  is 
picture  for  all  audiences.  GOOD. 

DAME  SHY.  Fox-Educatfohal — Tuxedo.  19m.  Buster 
West,  Tom  Patricola.  Tom  and  Buster  are  sailors, 
always  run  into  trouble  with  one  of  the  ship's  officers. 
After  a  term  in  the  brig,  they  jump  their  duties  on 
the  ship,  go,  with  their  girl  friends,  to  a  cafe.  Here 
a  mixup  takes  place  and  the  result  sees  them  thrown 
out  of  the  cafe  and  eventually  back  into  the  brig. 
Piece  has  a  lot  of  laughs  and  should  please.  OKAY. 

PRETTY  POLLY.  Vitaphone — Big  V  Comedy.  20m. 

Polly  Moran.  After  winning  a  court  suit  in  which 
she  accuses  a  beauty  company  of  marring  her  beauty, 
Polly  tries  to  crash  society  with  an  elaborate  party. 
Several  of  the  screen  star’s  doubles  appear  at  the 
party.  Everything  goes  fine  until  the  fact  that  the 
doubles  are  imposters  is  brought  out  by  a  radio 
program.  GENERALLY  AMUSING. 

STAGE  FRIGHT.  Columbia — Broadway  Comedies.  19m. 
Tom  Kennedy.  Theatre  background  yarn  has  Kennedy 
and  aide  hired  to  take  care  of  the  one  sending  threat¬ 
ening  notes  to  a  stage  star.  This  serves  as  a  back¬ 
ground  for  some  familiar  comedy  moments  with  little 
out  of  the  ordinary.  SO-SO. 

TRAMP  TRAMP  TRAMP.  Columbia — Comedies.  Andy 
Clyde.  20m.  When  his  wife  goes  in  for  social  work, 
giving  a  home  to  tramps,  hoboes,  etc.,  this  is  too 
much  for  Andy  who  determines  to  do  something  about 
it  and  does.  He  brings  in  some  animals  and  the 
finish  clears  everyone  out.  FAIRLY  FUNNY. 

TIME  OUT.  Fox-Educational — Christie  Comedy.  19m. 
Only  those  who  appreciate  Tom  Howard  will  like  this, 
and  even  they  will  be  disappointed,  so  inept  is 
dialogue  and  plot  built  for  this  sometimes  amusina 
comic.  Tom  is  told  by  fortune-teller  bad  luck  will 
befall  him  certain  date.  He  takes  sea  voyage  to 
avoid  complications — but  becomes  involved  with  sea 
captain’s  wife,  and  so  on.  FAIR. 


Musical  Comedy 

A  NIGHT  AT  THE  BILTMORE  BOWL.  Radio — Musical. 
17m.  Jimmy  Grier  and  his  orchestra  play,  some  RKO 
stars  are  seen  sitting  at  tables  and  then  a  treasure 
hunt,  led  by  Betty  Grable,  is  introduced.  Eventually, 
she  and  escort  get  Jimmy  Grier's  baton.  This  is  a 
new  idea  in  handling  a  band  short  and  provides 
pleasant  entertainment.  ENTERTAINING. 

ONE-REEL 

Color  Cartoon 

CHINESE  NIGHTINGALE.  Metro — Happy  Harmonies. 

10m.  The  emperor  chooses  the  mechanical  bird,  but 
returns  later  to  his  nightingale  when  the  toy  bird 
fails  to  help  him  when  he  feels  ill.  Therefore,  the 
nightingale,  which  had  felt  sad,  comes  back  and  sings 
and  everything  is  okay.  Color  is  nice  here  and  audi¬ 
ences  should  enjoy  it.  VERY  GOOD. 

WHO  KILLED  COCK  ROBIN?  UA-Disney — Silly  Sym¬ 

phony.  7m.  A  syncopated  Silly  Symphony  the  high 
spot  of  which  is  a  full  bosomed  canary  doing  a  Mae 
West.  A  Stepin  Fetchit  blackbird  and  a  Hzrp  Marx 
sparrow  add  to  this  fast  paced  short  that  labels  Dan 
Cupid  as  the  culprit.  This  is  one  of  the  better  Disney 
numbers  and  deserves  strong  attention  anywhere. 
THE  TOPS. 

Cartoon 

AMATEUR  NIGHT.  Educational — Terry  Toon.  6m. 

This  is  amusing,  fast  moving,  and  well  done.  Radio 
broadcast  in  Hicksville — amateur  night,  with  all  barn¬ 
yard  animals  impersonating  our  radio  favorites.  Some 
of  satire  is  good.  VERY  GOOD. 

BUDDY'S  BUG  HUNT.  Vitaphone — Looney  Tune.  6m. 
Buddy,  a  young  naturalist,  has  a  nightmare  and  sees 
himself  reduced  to  insect  size,  with  all  the  captured 
bugs,  spiders,  and  frogs  wreaking  vengeance  on  him 
for  inflicted  tortures.  Awakening,  he  releases  cap¬ 
tives.  GOOD. 

FOR  BETTER  OR  FOR  WORSE.  Popeye-Fleischer-Para- 
mount.  7m.  Popeye  wants  wife;  he’s  tired  of  living 
in  bachelor  quarters,  burning  his  food.  So  he  goes  to 
matrimonial  agency,  likes  Olive  Oyl.  But  there’s 
competition — rough,  tough  bozo,  whom  Popeye  van¬ 
quishes  after  much  struggles  and  a  can  of  spinach. 
Popeye  has  Olive  Oyl  at  the  altar,  when  he  glances 
under  her  veil — she  is  all  painted  up.  Which  Popey 
doesn't  like,  and  back  he  goes  to  bachelor  quarters. 
This  has  some  laughs,  but  is  a  run-of-the-mill  Popeye 
cartoon.  FAIR. 

TOWNE  HALL  FOLLIES.  Universal — Oswald.  7  2/3m. 
This  is  done  poorly.  Musical  accompaniment  is  slip¬ 
shod,  plot  uninteresting,  draftsmanship  poor.  Oswald 
is  usher  in  music  hall  of  Gay  Nineties,  is  in  love  with 
hall  songstress.  As  part  of  show  she  is  pursued  by 
villain;  Oswald  takes  it  seriously,  chases  villain. 
Opportunity  here  for  good  satire,  etc.,  but  what  there 
is  of  it,  is  muffed.  SO-SO. 

Musical 

MOVING  MELODIES.  Vitaphone — Pepper  Pot.  10m. 

J.  Fred  Coots,  assisted  by  Lillian  Shade,  plays  many 
of  his  own  compositions  while  moving  men  content¬ 
edly  listen,  knowing  double  time  is  mounting  up. 
GOOD. 

RAH  RAH  RADIO.  Vitaphone — Pepper  Pot.  10m. 

Included  are  lots  of  radio  entertainers,  Jack  and 
Loretta  Clemens,  the  DeMarcos,  Al  and  Lee  Reiser. 
Ralph  Kirberry,  the  dream  singer,  with  a  thin  plot 
as  well.  This  all  makes  for  varied  entertainment. 
PLEASANT. 

WHAT’S  THE  IDEA?  Vitaphone — Pepper  Pot.  ll'/?m 
With  Charles  Carlisle  singing,  with  the  Cavaliers 
Quartet  and  Helen  Ware,  with  Lew  Pollack  plugging 
most  popular  songs,  with  thread  of  comedy,  pleasant 
direction,  and  some  well  staged  numbers,  this  emerges 
as  satisfactory  program  comedy  musical.  Pollack  is 
shown  listening  to  motion  picture  men  persuading  him 
to  act  in  short  designed  to  plug  his  songs.  He  pl-"- 
piano,  while  performers  sing  his  selections.  GOOD. 


Travel 

CALLING  ON  CAIRO.  Central.  10m.  Trrvelogue  of 
the  usual  type,  with  the  market  place  of  Cairo,  the 
sphinx,  pyramids,  other  points  of  interest  in  rnd 
around  the  town  shown.  Photography  is  not  of  thz 
best.  Dialogue  is  fair  but  not  very  interesting.  Gen¬ 
erally  this  is  just  another  travelogue.  SO  SO. 

GOING  PLACES  WITH  LOWELL  THOMAS,  No.  9.  Uni- 
versal.  In  this  fair  reel,  Thomas  takes  us  antelope 
hunting  (absorbing  shots  of  how  baby  antelope  are 
corraled);  mountain  climbing  (not  so  interesting  long 
range  clips  of  mountain  scenery)  ;  and  to  an  Austrian 


wedding  (lacking  in  real  interest  because  Thomas 
does  most  of  talking  with  dubbed  musical  back¬ 
ground — where  necessary  thing  would  have  been 
sound  camera  on  spot.)  FAIR. 

OCEAN,  THOU  MIGHTY  MONSTER.  Alliance  Films. 

12m.  The  English  go  on  theory  that  dash  of  music, 
some  able  cutting,  some  “nature”  clips — and  audience 
will  know  what  it’s  all  about.  And  appreciate  it. 
Maybe  the  English  audience — but  not  the  great 
American  public.  SO-SO. 

THE  YANKS  ARE  COMING.  Vitaphone-Newman — See 

America  First.  10m.  Another  in  an  educational 
series,  with  the  events  leading  up  to  the  World 
War  and  the  Armistice.  Several  shots  are  taken  of 
the  sinking  of  the  Lusitania,  arrival  of  American 
troops  in  France,  war  time  bond  selling,  hysteria,  etc., 
main  battles  of  the  war  and  signing  of  the  peace 
treaty  at  Versailles.  EDUCATIONAL. 

Novelty 

HUEY  LONG,  THE  KINGFISH.  Criterion  Films.  Sm. 
This  is  front  page  stuff  and  bound  to  get  some  atten¬ 
tion  because  of  the  Louisiana  Senator’s  prominence  in 
the  news.  Selling  this  along  exploitation  lines  ought 
to  be  responsible  for  added  box  office  interest.  Short 
itself  is  devoted  to  Long,  but  the  selling  is  most  im¬ 
portant.  FRONT  PAGE. 

LOVE  AND  PLANT  LIFE.  Wonder  Films.  10m.  One 
of  the  familiar  types  of  intimate  views  of  nature, 
apparently  made  in  Germany  and  recorded  by  some¬ 
one  with  a  heavy  accent.  Shots  are  interesting, 
although  running  talk  doesn't  seem  to  help  much. 
SOME  INTEREST. 

STRANGER  THAN  FICTION,  No.  10.  Universal.  9'/2m. 
This  is  better  than  usual;  meaning  it  is  very  inter¬ 
esting.  Strange  things  selected — hen  which  laid  hugs 
egg,  sculptor  with  blow  torch  for  tool,  woman  tug¬ 
boat  captain,  etc. — are  strange  and  absorbing.  GOOD. 

TURBULENT  TIMBER.  Wonder  Films,  10m.  Beautiful 
and  instructive  educational  on  timber  cutting  in  the 
Carpathian  mountain  wilds.  Narration  is  very  English 
and  short  doubtless  originated  there.  Reaches  rare 
heights  of  scenic  grandeur  at  times  with  shots  of 
balsam  logs  plunging  down  sluices  into  water  with 
gigantic  splashes.  GOOD  FILLER. 


Sport 

FLYING  FEET.  Columbia — World  of  Sports.  10m. 

Foot  racing  is  the  high  spot  of  this  with  the  victories 
of  Glenn  Cunningham  certain  to  be  interesting  to  any 
audience.  Men  will  like  it.  With  the  stunt  races 
there  is  interest,  as  well,  for  the  women.  GOOD. 


The  smart  theatre  owner  will  find  listed 
here  numerous  services  which  will 
interest  him  during  the  successful 
operation  of  his  showhouse.  Each  com¬ 
pany  is  an  authority  in  its  field  and 
through  long  experience  has  proved 
reliable  and  trustworthy. 

Tell  Our  Advertisers 
You  Sa  w  It  In 

The  Philadelphia 
Exhibitor 


The  Ounce  of  Prevention  that 
will  save  you  from  ruin  ! 


THE  PHILADELPHIA  EXHIBITOR 


Jul  1 T  35 


39 


NELL  GWYNN.  United  Artists’  release  as  well  as  a  shot  from  “Escape  Me  Never”  are 
noted.  Anna  Neagle  is  the  star  of  the  costume  show  while  Elizabeth  Bergner  is  in  the 
other. 


Heard  In ' 


w 


ILMINGTON 


Baseball  Has 
Limelight 


Jimmy  Kearney,  assistant  manager,  Queen, 
resigned  with  a  position  in  view  in  another 
line. 

Leon  Benham,  manager,  Queen,  went  on  his 
vacation,  taking  wife  on  auto  trip  to  St. 
Louis  and  Memphis. 

Roscoe  Drissel,  one  manager  who  takes  his 
theatre  very  seriously,  found  his  face  very 
"red”  when,  with  a  crowded  house  on  a 
very  sultry  night,  something  went  wrong 
with  his  cooling  system. 

“Ben”  Schindler,  manager,  Avenue,  scored  a 
beat  by  showing  the  Baer-Braddock  fight 
pictures  first. 

“Ben”  Seligman,  Strand,  is  planning  to  put 
up  one  of  the  swankiest  fronts  in  Wil¬ 
mington. 

1  apologize  to  both  "Bens  for  getting  them 
mixed  up  in  the  story  that  appeared  in  a 
box  in  THE  EXHIBITOR  about  the  pres¬ 
entation  of  the  private  showing  of  the 
feature  film  in  the  ERPI  suit.  I  made  the 
mistake  of  saying  it  was  Ben  Seligman  in¬ 
stead  of  Ben  Schindler,  manager,  Avenue, 
who  put  on  the  show. 

Found  Lew  Black,  manager,  Arcadia,  fore¬ 
casting  that  the  Arcadia  which  he  man¬ 
ages,  and  the  Aldine,  John  Smith,  man¬ 
ager,  would  be  within  the  first  five  in  the 
district  in  the  close  of  the  managers  con¬ 
test. 

John  Smith,  Aldine  manager,  was  away  on 
his  vacation.  Edman  Devanney,  assist¬ 
ant  manager,  was  pinch  hitting  for  him, 
with  Bayard  Barnes,  efficient  office  man,  as 
assistant. 

Earle  Edwards,  doorman,  Aldine,  quit  his 
job. 

Aldine  lobby  looked  nicely  dressed  up,  with 
a  fine  looking  box  at  the  inside  entrance 
for  “Oil  for  Lamps  of  China.” 

Reason  Aldine  lobby  looked  so  nice  was  that 
Lew  Black  and  his  artistic  assistant  W.  R. 
McClintock,  had  removed  a  large  board 
over  the  top  partition. 

Spied  Wilmer  Highfield,  assistant  manager, 
Chester,  in  the  Aldine  lobby. 

Spotted  Merritt  Pragg,  assistant,  Onera 
House,  toting  one  of  his  children  on  Mar¬ 
ket  Street. 

Mrs.  Lybia  Elliott,  one  of  the  cleaners  at  the 
Aldine  ,  is  back  on  the  job. 

Morton  Levine,  manager,  Opera  House,  is 
back  from  his  vacation  after  wrestling 
with  some  bass  in  northern  New  York  and 
a  stay  in  the  big  city. 


Joe  DeFiore,  president,  IMPTO  of  Delaware 
and  Eastern  Shore  of  Maryland,  was  ex¬ 
pecting  to  have  a  meeting  of  the  associa¬ 
tion. 

Cool  weather  gave  the  theatremen  a  good 
break  the  middle  of  June. 

Warner  service  baseball  players  undaunted 
by  defeats  and  the  loss  of  their  manager- 
mainstay,  Jimmy  Kearney,  were  getting 
ready  for  a  practice  game.  Dick  Hayden, 
Arcadia,  stands  out  as  their  best  pitcher 
now. 

Loew’s  baseball  team,  Wilmington,  handed 
the  Warner  aggregation  of  that  city  a 
defeat  14  to  9.  Loew  s  had  their  batting 
wings  on  and  hammered  out  I  6  hits.  Best 
that  the  fourteen  individuals  who  got  a 
swing  during  the  game  at  Hutchins’ 
curves  and  Fryer’s  was  seven  hits.  Loew’s 
line-up  was  as  follows:  Fryer,  ss.  p;  J. 
Maley,  ss;  Duffy,  3b;  Knopf,  rf;  Scott,  If 
and  2b;  M.  Mosley,  c;  Shepp,  cf;  Hutchins, 
p,  If.  Warner  players  who  participated  in 
the  game  were:  Howard,  rf;  Kipp,  ss;  Hay¬ 
den,  2b,  p;  Young,  lb;  Slattery,  If;  Veazey, 
c;  Hill,  3b;  Tebbens,  cf;  Pragg,  batted  for 
Kearney  in  the  fifth;  Beecher,  c,  If;  Pan- 
aro,  2b;  Zibby,  If. 

Queen  Theatre,  Wilmington,  has  reduced 
prices,  the  first  on  Market  Street,  to  re¬ 
trench  for  the  summer.  New  prices  are  25 
cents  to  2  P.  M. ;  25  and  30  from  2  to  6, 
an  d  35  an  d  25  from  6  on. 

Chancellor  J.  O.  Wolcott  in  Chancery  Court 
June  26,  indicated  to  counsel  that  he  will 
approve  the  sale  by  Art  Cinema  Corpora¬ 
tion  of  the  block  of  1,000  shares  of  United 
Artists  Corporation  capital  stock  it  owned. 
The  stock  is  to  be  sold  to  United  Artists 
for  $650,000. 

Dwight  Van  Meter,  former  manager,  Stan- 
ley-Warner  Aldine,  here,  now  piloting  the 
Warner  Astor,  Reading,  and  Miss  Rose 
Marie  Caulk  were  married,  June  22,  in 
rectory  of  St.  Thomas'  R.  C.  Church.  Mr. 
and  Mrs.  Van  Meter  left  immediately  after 
the  ceremony  on  a  wedding  trip  to  New 
York  and  Ohio. 

A.  Joseph  DeFiore,  manager,  Park  Theater, 
and  president  Independent  Motion  Pic¬ 
ture  Theatre  Owners  of  Delaware  and  the 
Eastern  Shore  of  Maryland,  has  been 
mentioned  for  the  office  of  clerk  of  the 
City  Council.  A  change  in  this  impor¬ 
tant  post  is  slated,  it  was  learned  on  good 
authority. 

Loew’s  Theatre  baseball  team  chalked  up  its 
second  straight  victory  of  the  season  last 
weekend  by  shutting  out  the  Lore  Athletic 
Club,  9  to  0.  Fryer  allowed  Lore  only 
two  hits  while  Loew’s  drove  out  10.  Loew’s 
defeated  Warner  Brothers  in  the  opening 
game  the  week  before,  1  4  to  9. 

Leon  Benham,  manager,  Warner  Queen,  is 
vacationing  at  Memphis,  Tenn. 


READY 

REFERENCE 

EACH  COMPANY  LISTED  IS  AN 
AUTHORITY  IN  ITS  FIELD  AND 
IS  RELIABLE  AND  TRUSTWORTHY 


ACCOUNTANT  (Theatre  Spec.) 

EDWIN  R.  HARRIS 

CERTIFIED  PUBLIC  ACCOUNTANT 

Denckla  Bldq.,  Philadelphia 

Specializing  in  Theatre  Bookkeeping.  Profit  and  Loss 
Statements  and  State  and  Federal  Tax  Returns 
for  more  than  19  years 

THE  SMALL  MONTHLY  SUM  WILL  SURPRISE  YOU 


AIR  CONDITIONING 


T 


A'»( 


COOLING 

VENTILATING 

HEATING 


PHOON 

CONDITIONING  CO. 

BLOWERS  -  FANS 
F  AIR  WASHERS 

252  West  26th  St.,  New  York 


ARCHITECT 


DAVID  SUPOWITZ 

T It vtt ire  A  rchitect 

Remodeling  and  Rebuilding 
246  S.  15th  STREET 

Pennypacker  2291 


DECORATIVE  GLASS 


We  specialize  in  GLASS  for  Theatres 

Specify:  VARICOLITE 

See  the  new  mirror  booth  at  the 
IRIS  THEATRE,  Kensington  and  Allegheny 
Write  for  particulars  and  samples 

M.  KRAKOVITZ  AND  SONS,  CO. 

4TH  AND  MORRIS  STREETS,  PHILA. 
Dewey  8600  Main  2301 


DRAPERIES 

The  Larger  and  Greater — 

NOVELTY  SCENIC  STUDIOS 

- INC. - 

INTERIOR  DECORATIONS  :  DRAPERIES 

SCENERY  ACCOUSTICAL  TREATMENTS  :  RIGGING 

611-625  W.  43rd  St.  New  York,  N.  Y. 


CHARLES  H.  KENNEY  STUDIOS 

-  INC. - 

House  Draperies 

Sound  Proofing 

Stage  Settings 


112-118  W.  44th  ST.  NEW  YORK  CITY 

BRYANT  9-2265  MEDALION  3-4819 


HEATING  and  VENTILATING 


40 


Jul  1*35 


THE  PHILADELPHIA  EXHIBITOR 


_ CARPETS _ 

CARPETS 

for  theatres 

Special  designs  and  colors  in  dur¬ 
able  grades.  Estimates  gladly  submitted. 

HARDWICK  &  MAGEE  CO. 

1220  Market  Street,  Philadelphia 


INTERIOR  DECORATORS 

Theatrical 
Decorating 

OUR  SPECIALTY 
Phone 

Rlttenhouie  7828 
2315  Walnut  St. 

Philadelphia 


J.  SEIDMAN  :  I.  MANOFF  :  D.  BRODSKY 

Paramount  Qecorating  (Jo.,  |nc. 

STAGE  SETTINGS  :  DRAPERIES 

CARPETS  :  PAINTING  AND  DECORATING 

311  North  13th  Street  Philadelphia,  Pa. 


LIGHTING  FIXTURES 


VOIGT 


NEW 

DECORATIVE  LIGHTING 

FOR  YOUR  THEATRE 

DRINKING  FOUNTAINS  DIRECTION  SIGNS 


I2™£r  Monhqomery  Ave.  Phila.Pa. 


MARQUEES  AND  SIGNS 

CcCGLeCTRIC  SIGn  CO 

Jctv  1 1 33  •  so1*  Lono  isiflno  cuy  n.y. 
BUILDERS  OF  neon  &  ELECTRIC 


ESTimflTESs  SKETCHES  CHEERFULLy  GIVEn* 

OFFICE  EQUIPMENT 

a.  Late  Made!  A|)A  CQ 

Addressograph  $ZZ= 

Backed  by  a  One  Year  Guarantee 
Also—  MIMEOGRAPHS,  MULTIGRAPHS, 
50%  TYPEWRITERS,  ADDING  MACHINES, 
SAVINGS  on  CHECK  WRITERS,  KARDEX 

Business  Machinery  Co-,  909  Walnut  St.,  Phila. 

_ PLASTERING _ 

FRANK  DE  GIUSEPPE  CO. 

Plain  and  Ornamental  Plaster 

Grills — Caps — Brackets — Cornish 
Scagliola — Ventilation  Grills 
Theatre  Work  Our  Specialty 

818-20  North  48th  St.  Philadelphia 


GOING  HIGHBROW.  Guy  Kibbee,  Irene  Martel,  Edward  Everett  Horton  and  Ross  Alex¬ 
ander  are  current  in  the  Warner  show. 


Wise  Crack 


A  bystander,  overhearing  a  conver¬ 
sation  in  which  mention  was  made  of 
the  Allied  Day,  August  5,  when  25% 
of  the  day’s  receipts  will  be  given  by 
Allied  members  to  the  Allied  cause, 
wanted  to  know  whether  the  theatres 
would  be  checked. 


y  o  f 

l  K 

Managers,  assistants  from  York  got  together 
with  the  managers  of  the  Warner  theatres 
in  Lancaster,  June  23,  for  a  mushball 
game.  York  boys  won  out  15-14  after 
stopping  a  rousing  rally  in  the  ninth  inning 
with  two  men  on  base,  when  Miller  struck 
out.  Harry  Olmstead,  who  recently  took 
up  his  duties  as  manager  of  the  Ritz,  York, 
was  the  star,  slapping  out  a  three-bagger 
with  the  bases  full,  to  score  three  York 
runs.  Harry  Travis,  manager,  Grand  The¬ 
atre,  Lancaster,  entertained  the  visiting 
managers  at  a  luncheon  at  his  home. 

Philip  H.  Althoff,  Capitol  staff,  was  married, 
June  22,  to  Miss  Dorothy  G.  Hasler. 

Harry  Olmstead,  Ritz,  is  angling  for  the  kid¬ 
die  business,  now  that  school  is  out. 

Family  of  Ralph  Miller,  Capitol  staff,  has 
been  increased  by  one,  a  baby  boy  being 
born  to  Mrs.  Miller. 

Amateur  nights  at  the  Strand  have  been  dis¬ 
continued.  Cleon  Miller,  manager,  may 
resume  them  again  in  the  fall. 

Sid  Poppay,  Rialto,  brought  back  "The  Thin 
Man’’  for  a  three  day  run.  He  is  enjoy¬ 
ing  a  two  weeks  vacation  at  Beach  Arling¬ 
ton,  N.  J.,  and  in  his  absence  Byron  Fleck, 
assistant,  has  taken  over  the  reins.  Short 
on  Jack  Dempsey’s  fight  career  gave  Sid 
a  real  opportunity  to  plug  his  added  at¬ 
tractions  program. 

Cleon  Miller  cashed  in  on  two  bookstore  tie- 
ups  on  "The  Glass  Key."  In  co-operation 
with  the  local  police  Miller  has  arranged 
an  interesting  display  of  clues  and  police 
equipment  for  "Let  ’Em  Have  It.”  Miller 
has  arranged  for  a  stage  wedding  night  of 
July  5,  and  has  promoted  many  valuable 
gifts  for  the  bridal  couple,  from  local 
merchants. 

Manager  Dutch  Seasholtz,  Capitol  Theatre, 
Chambersburg,  recently  gave  his  organist. 
Wilfred  S.  Binder,  a  seven  weeks  leave  of 
absence  to  take  a  trip  to  Valparaiso,  Chile, 
South  America.  Binder  sailed  on  the  S.  S. 
Santa  Barbara,  as  pianist  in  the  ship’s  or¬ 
chestra.  He  returns  to  the  Capitol,  July 
I. 


HARRISBURG 


Grand  showed  Max  Baer-Jimmy  Braddock 
fight  pictures. 

Jerry  Wollaston’s  Victoria  Theatre  Junior 
Club,  composed  of  more  than  2,000 
youngsters,  is  broadcasting  every  Satur¬ 
day  at  noon  for  fifteen  minutes  over  WHP. 

Maybe,  say,  John  Rogers,  manager,  State, 
and  his  assistant,  Francis  Deverter,  didn’t 
look  sweet  in  those  spotless  white  suits  the 
other  hot  night. 

1500  girls  and  boys  were  registered  at  Vic¬ 
toria  by  manager  Jerry  Wollaston  in 
Frankie  Darro  Picture  Stamp  Club. 

“Champ”  Gilman  put  on  stage  show  at  his 
Loew’s  Regent  at  11.45  P.  M.,  following 
regular  program,  first  original  Spook  Show 
with  plenty  of  thrills,  laughs,  ghost  writ¬ 
ings,  rappings,  table  raisings,  talking 
spirits,  mystery,  etc. 

Jack  O’Rear,  Colonial  skipper  and  Y.  M.  C. 
A.  addict,  has  acquired  already  that  sum¬ 
mer  bronze. 

Whatever  those  of  the  industry  may  have 
done  towards  passage  by  the  House  and 
Senate  of  the  Sunday  movie  bill,  none 
worked  harder  for  its  passage  than 
“Hoppy”  Hopkins. 

Our  nomination  for  the  busiest  man  in  Har¬ 
risburg  this  week  goes  to  Loew’s  Regent’s 

Bob  Etchberger. 


Bob  Trimble  Dies 

Bob  Trimble,  booker  for  General  Film  many 
years  ago,  who  has  been  at  Philadelplra  Gen¬ 
eral  Hospital,  died  June  27,  aged  46. 

Well  known  on  the  street,  he  was  cured  at 
the  hospital  and  remained  there  as  a  male  nurse. 
He  was  not  married. 

His  passing  was  mourned  by  many  who  knew 
him  from  years  before. 


First  Censor  Ban 


“YOUTH  OF  MAXIM,”  Amkino  pic¬ 
ture,  is  the  first  feature  to  be  barred  by 
the  Pennsylvania  Board  of  Censors. 

Show,  scheduled  to  play  at  the  Eur- 
opa,  was  turned  down  last  weekend. 
Amkino  intends  to  make  an  issue  of  the 
ban  and  will  fight  for  its  passage. 

Local  Europa  Theatre,  meanwhile,  is 
sitting  on  the  sidelines. 

Local  censor  board,  generally,  has 
been  deemed  fair  by  the  trade,  often  pas- 
ing  films  with  less  cuts  than  other  states, 
so  th  is  breaks  the  otherwise  perfect 
record. 


THE  PHILADELPHIA  EXHIBITOR 


Jul  1’35 


41 


Heard  In 


c 


ROSSTOWN 

Harry  Biben 
Enthuses 


Harry  Biben,  live  wire  vaudeville  agent,  is  all 
enthused  over  possibilities  of  the  Million 
Dollar  Pier.  A  gala  opening  took  place. 

Howard  Theatre  is  getting  the  benefit  of  a 
lot  of  alterations. 

Martin  Ellis’  father  sent  postcards  from  Pales¬ 
tine. 

Apollo  Theatre,  52nd  Street,  is  proud  of  its 
new  cooling  system. 

A1  Kaye  resigned  from  Skouras  to  join 
Philadelphia  Neon  Sign.  He  is  a  former 
S-Wite. 

Lightning  struck  the  closed  William  Penn 
Theatre,  causing  some  damage.  House 
has  been  dark  for  years. 

Radin  and  Levin  are  reported  having  leased 
the  Chestnut  Street  Opera  House  for  for¬ 
eign  pictures  beginning  in  the  fall. 

South  Philadelphia  exhibitors  can  look  for¬ 
ward  to  some  midget  car  competition  in 
the  Stadium,  if  current  plans  go  through. 
It  is  said  the  idea  is  about  set. 

Jack  Cohen  hopped  back  from  the  coast  to 
continue  direction  of  his  local  theatres. 

Ed  Kapner,  S-W  went  to  the  shore  for  his 
vacation. 

Lou  Davidoff,  S-W,  went  on  vacation. 

It’s  a  boy  at  the  Everett  Callows,  born  at 
Mercy  Hospital,  Lansdowne.  Papa  was  so 
excited  he  paid  his  first  visit  to  Vine  Street 
in  years. 

Moe  Verbin  is  very  proud  of  his  new  air- 
cooling  equipment.  House  decided  to  stay 
open  for  the  first  time  in  years  during  the 
summer.  The  new  Verbin  arrival  is  due 
soon. 

Artie  Cohn,  Lindley  Theatre  manager,  is 
learning  to  play  the  trombone.  He  ex¬ 
pects  to  give  solos  as  soon  as  he  can  blow 
both  ways. 

Melvin  Speigelmeyer  has  the  Keystone  The¬ 
atre,  Meiersville. 

Vernon  H.  Adams,  Newark,  has  the  Orpheum 
Theatre,  Reading. 

Harlan  Taylor,  Media  Theatre  manager,  is 
practically  recovered.  Pretty  nurses  did 
the  trick. 

Buddy  Schlanger,  Ted  Schlanger’s  son,  is 
mascot  for  the  Wynne  Theatre  baseball 
team  in  a  local  league. 

Jesse  Abel,  has  a  new  roofing  compound 
which  he  claims  is  great  for  fixing  leaking 
roofs.  Any  exhibitors  interested  are  ad¬ 
vised  to  get  in  touch  with  him  on  Vine 
Street. 

A1  Fisher  all  enthused  over  getting  his  name 
in  Cecil  Pennyfeather’s  column. 

Penna.  censor  board  banned  "Youth  of 
Maxim,  gave  the  Europa  some  publicity. 


AROUND  THE  TOWN 

WITH 

LOU  SCHWERIN 


Harold  Brason,  assistant,  Earle,  reports  that 
a  very  efficient  service  aided  the  patrons 
June  22  during  a  downpour.  The  two 
doormen  Eddie  Bressler,  Jack  Le  Hota  met 
the  patrons  with  umbrellas. 

Joe  Bergen,  manager,  Felton  Theatre,  em¬ 
ployed  a  thrill  chart  prior  to  the  showing 
of  "The  Bride  of  F  rankenstein.” 


Max  Marmer,  assistant,  Columbia,  married 
Mary  Hassman  in  Germantown,  June  30. 

Iz  Wernick  just  returned  from  a  vacation 
trip  to  Canada,  looks  fine  but  says  he’s 
broke.  He'll  sell  his  sun  tan  to  anybody 
for  twenty  bucks. 

Jay  King  walking  out  of  the  Earle  Theatre 
building,  sporting  the  wrist  watch  he  won 
in  the  recent  S-W  managers’  drive. 

Colonial  Theatre  baseball  team  went  to 
Trenton  and  beat  the  RKO  Capitol  The¬ 
atre  team,  4-3. 

George  Flicker,  assistant,  Sedgwick,  is  “on 
the  verge." 

Abe  Sunberg,  manager,  Germantown,  had  a 
mechanical  man  in  front  of  the  theatre 
when  he  was  playing  the  "Perfect  Clue." 
Incidentally  this  picture  did  very  well  at 
this  house. 

Ben  Hect,  operator.  Strand,  hopes  to  be 
threeing  in  a  couple  of  days. 

Newton  Walls  and  Bill  Balkenhol  have  been 
trying  out  the  different  restaurants  in 
Philly  lately. 

M.  MacPhillips,  Wayne  Theatre,  did  a  great 
"biz"  while  playing  "Naughty  Marietta." 

When  A1  Reh  goes  on  his  vacation  in  the 
near  future,  Sam  Wexler  will  manage  the 
State. 

Nate  Rosenbluth  is  doing  well  in  his  new 
position  at  the  Fairmount. 


TRENTON 


Altman  measure  to  amend  the  State  Consti¬ 
tution  to  permit  pari-mutual  wagering  on 
dog  and  horse  racing  tracks,  which  was  so 
bitterly  opposed  by  theatre  owners,  par¬ 
ticularly  Allied  New  Jersey  failed  of  en¬ 
actment  in  the  New  Jersey  Legislature 
which  adjourned  June  25. 

Legislature  passed  the  two  per  cent  sales  bill 
which  was  signed  by  the  Governor.  Allied 
New  Jersey  president  Sidney  E.  Samuelson 
worked  hard  for  elimination  of  amusement 
tax. 

Traveling  carnivals  and  other  outdoor  amuse¬ 
ments  must  be  licensed  by  municipal  police 
chief  under  provisions  of  Reeves  Senate 
bill,  signed  by  the  Governor,  known  as 
Chapter  37,  laws  of  1935. 

William  C.  Hunt  opened  his  new  steel  pier 
amusement  enterprise  at  Wildwood,  June 
28,  with  elaborate  ceremonies,  many 
motion  picture  theatre  owners  and  state, 
city  and  county  officials  participating. 

William  Keegan,  general  manager  Hunt’s 
Trenton  houses,  is  at  Wildwood  for  the 
summer  handling  Hunt’s  enterprises. 


American  Installs  Two 

Complete  air  conditioning  systems  will  be 
installed  in  the  new  theatre  built  by  Harry 
Chertcoff,  in  Lititz,  and  also  in  the  Rialto 
Theatre,  Woodbury,  N.  J.,  by  the  American 
Heating  &  Ventilating  Co.  Systems  are  repre¬ 
sentative  of  the  most  modern  inventions  to  pro¬ 
duce  healthful  comfort  conditions. 

Scientifically,  a  genuine  air  conditioning 
system  is  a  method  of  treating  the  atmosphere 
in  a  room  or  building  to  simultaneously  control 
the  temperature,  the  humidity,  the  motion  of 
the  air  within  the  room,  the  distribution  of  the 
air  within  the  room,  and  the  cleanliness  and 
purity  of  the  air.  Atmosphere  created  is  not 
an  artificial  atmosphere,  but  a  reproduction  by 
machinery  of  desirable  atmospheric  conditions, 
embodying  the  slight  breeze  of  the  seashore, 
the  purity  and  freedom  from  dust  of  mountain 
air,  exactly  the  right  temperature  and  the  proper 
humidity  to  produce  a  feeling  of  comfort  under 
healthful  conditions. 


PREMIUMS 


Consistent!  BIG  BUSINESS... 
REGULAR  AS  CLOCKWORK... 
WEEK  AFTER  WEEK... 

Quality  Premium  Dist.,  Inc. 

HOME  OFFICE:  130S  Vine  St.,  PHILA. 


SAFETY  CONTROL 


SUPPLIES 


THEATRE  EQUIPMENT 

New 

-  Used  -  Rebuilt 

A 

Projectors,  Screens, 

Soundheads,  Amplifiers, 

Chairs,  Portable  Projectors, 

Arc  Lamps,  Rectifiers 

gr 

and  Generators. 

ItKPAIlUX;  AT  LOWEST  HATES 

S.  O.  S.  CORP.,  1600  Broadway,  New  York 

S.O.S.  Buys  Equipment  at  Highest  Prices 


THEATRE  EQUIPMENT 


"4 -STAR"  SERVICE/ 


★ 

★ 

★ 

★ 


Equipment  of  Known  Quality  Backed  by 
a  Guarantee  of  Satisfaction. 

Service  from  a  Local  Branch  by  Men  you 
Know  and  Trust. 

Priced  with  the  Benefit  of  the  Mass  Pur¬ 
chasing  Power  of  a  National  Organization. 

Guaranteed  by  all  of  the  National  Re¬ 
sources  of  a  National  Institution. 


National  Theatre  Supply  Company 


OFFICtS  IN  ALL  .Ij MtTj 

J  PRINCIMLCITII*  } 

THERE’S  A  J»  NiTf°!L»L  (j 

STORE  NEAR  IT  tl 

— AND  A 
tu.  MAN  YOU 

YOU— 

KNOW 

UNIFORMS 


Theatres  Recently  Outfitted 
with  AMERICAN*  Uniforms : 

APOLLO,  JUMBO,  FROLIC,  ATLANTIC 
THEATRES,  INC.,  CITIES  THEATRES,  INC., 
MAYFAIR,  COLONIAL,  BENSON 

AMERICAN  UNIFORM  CO. 

134  So.  11th  St.,  Phila.,  Pa. 

KIN.  1365  RACE  3685 


UNIFORMS 


42 


Jul  1 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


“SACO”  UNIFORMS 

Stand  Out  for  Quality 

S.  ABRAHAMS  &  CO.,  INC. 

Juniper  &  Vine  Sis.,  Philadelphia 


• 

Official  Letter 
Service  to  the 
Motion  Picture 
Industry 

Accurate  List 
of  all  Theatres 
and  Executives 

Mimeographing 
Multigraphing 
Public  Stenography 

Addressing  -  Folding 
Enclosing  -  Mailing 

Advertising 

Publicity 

Printing 

GERALDINE  S.  PORTER 

Advertising  and  Letter  Service 

5927  Carpenler  Street 

Bell:  GRAnite  5927 

EXPERTS . . . 

in  every  field 

of 

theatre  design 

and 

maintenance  will  be 

found  listed  on 

the 

BEADY  REFERENCE 

PAGES 

West  Chester  Bill  Filed 


Ex-congressman  Ben  Golder,  attorney 
for  David  Milgram,  who  recently  insti¬ 
tuted  suit  against  Fox  Film  Corporation, 
has  filed  a  bill  of  complaint  to  restrain 
Fox  from  selling  any  1935-1936  product 
in  West  Chester. 

It  will  be  heard  shortly. 


Rigid  State  Inspection 

The  State  Department  of  Labor  and  Indus¬ 
try  has  ordered  checks  of  all  theatres  for  safety 
rules  observance. 

“This  special  order  was  caused  by  one  ‘thrill 
show  in  the  course  of  which  it  is  alleged  the 
emergency  lights  were  extinguished  and  other 
regulations  and  laws  violated,’’  said  Edward  N. 
Jones,  secretary. 

“It  was  emphasized  that  even  for  a  single 
special  performance  the  laws  cannot  be  relaxed, 
all  of  them  being  designed  for  the  safety  of  the 
performers  as  well  as  of  the  audience.” 


Operator  Checkup 

Electrical  Bureau  is  checking  up  on  all  opera¬ 
tors.  Theatres  are  being  advised  to  forward  to 
the  Bureau  the  names,  addresses  and  license 
numbers  of  all  operators  now  employed. 

It  is  believed  the  Bureau  is  interested  in 
seeing  whether  certain  license  fees  have  been 
paid. 


HOORAY  FOR  LOVE.  Gene  Raymond,  Ann  Sothern  and  a  headline  cast  are  current 
in  the  Radio  musical. 


Index  to  Advertisers 

O 


S.  Abrahams  and  Company  .  42 

American  Heating  and  Ventilat¬ 
ing  Company  .  39 

American  Uniform  Company .  41 

Apex  Garage  .  32 

Berlo  Vending  Company  .  30 

Harry  Brodsky  Decorating  Com¬ 
pany  .  40 

Business  Machinery  Company  ...  40 

Capital  Film  Exchange  .  30 

Frank  De  Giuseppe  Company .  40 

First  Division  . Front  Cover 

Fox — Educational  . 25,  26,  27 

Hardwick  and  Magee  Company....  40 

Edwin  R.  Harris  .  39 

Horlacher  Delivery  Service  .  35 

Charles  H.  Kenney  Studios  .  39 

M.  Krakovitz  and  Sons  Co .  39 

Mascot  Pictures  Corporation  .  31 

Metro-Goldwyn-Mayer 


Monogram  Pictures  .  29 

National  Penn-National  Kline...  35 
National  Theatre  Supply  Company  41 
Novelty  Scenic  Studios  .  39 

Paramount  Decorating  Company, 
Inc .  40 

Geraldine  S.  Porter .  42 

Price  Premiums  .  41 

Quality  Premium  Distributors,  Inc.  41 

Radio  Pictures  . 3,  4,  5,  6 

S.  and  E.  Electric  Sign  Company..  40 

Sentry  Safety  Controls . 32,  38,  41 

Edward  Sherman  .  33 

S.  O.  S.  Corporation  .  41 

David  Supowitz  . 35,  39 

Thalhimer  and  Weitz  .  32 

Typhoon  Air  Conditioning  Com¬ 
pany  .  39 

Universal  Pictures  Corporation,  18,  19 

Voigt  Decorative  Lighting  .  40 

Basil  Ziegler  (Bank  Night) .  17 


2,  11,  12,  13,  14,  48 


All  companies  listed  above  may  be  relied  upon  for  fair  dealing,  co-operation  and 
high  business  principles.  THE  EXHIBITOR  directs  your  specific  attention  to  their 
advertisements  in  this  issue. 


MID-JERSEY 


Rialto  Theatre,  Woodbury,  is  to  be  reno¬ 
vated  and  altered. 

New  gadget  is  the  "this  ticket  admits  one  car 
and  one  person”  admission  to  the  Camden 
Drive-In  Theatre,  value  50  cents,  now  be¬ 
ing  circulated. 

Sam  Frank,  the  Hammontonite,  is  now  re¬ 
porter  entering  the  Runnemede  sector  with 
the  many-time-closed  Runnemede  Theatre. 

Governor  Hoffman  helped  open  Bill  Hunt’s 
new  Ocean  Pier.  It  was  recently  acquired 
along  with  the  Nixon  Theatre  and  the 
boardwalk  block  that  includes  the  Strand 
Theatre.  The  pier  has  two  theatres  in¬ 
stalled  on  it  and  a  new  pier  section  will  be 
built  in  the  fall  extending  into  the  ocean. 


R.  H.  Wertley  has  opened  the  Community 
Theatre,  Wildwood  Villas,  N.  J. 

Burlington’s  new  theatre  is  expected  to  be 
completed  by  September.  House  will  seat 
660,  will  be  erected  by  local  labor,  will 
cost  $60,000,  with  Theatre  Enterprises 
Incorporated  sponsoring.  Theatre  will  have 
an  air  conditioning  system.  Si  Meyers  will 
operate  the  theatre.  A  stage  will  be  in¬ 
cluded.  A  small  balcony  will  be  part  of 
the  theatre,  to  be  used  only  for  guests. 

Duke  Rogin  was  a  visitor  on  Vine  Street. 


ATLANTIC  CITY 


Warner  Theatre  opening  was  attended  by 
leading  film  men,  civic  lights,  etc. 


THE  CHECK-UP 


The  best  reference  department  in  the  industry  .  .  . 
Concise  and  up-to-date  .  .  .  Placing  at  the  exhibitor’s 
fingertips  all  he  needs  to  know  about  each  picture. 


Included  are  production  number,  whether  adult  or 
family  appeal,  title,  type  of  picture,  cast,  estimate  as 
carried  In  6-Pt.  Review,  runnino  time  and  when  reviewed. 
For  example:  508 — A— EVELYN  PRENTICE— MD — 
Myrna  Loy,  William  Powell,  Una  Merkel,  Isabel  Jewell, 
Cora  Sue  Collins,  Jack  Mulhall — All  Powell-Loy — 78m 
— Nov.  means  production  number  Is  508,  story  Is  of 
adult  appeal  rather  than  family,  title  Is  Evelyn  Prentice, 
it  is  a  melodrama  (MD),  cast  has  five  stars  and  featured 
leads,  estimate  called  it  All  Powell-Loy,  it  runs  78 
minutes  and  it  was  reviewed  In  November.  Pictures 


Published  Every  Issue 


KEY  TO  TYPE  OF  PICTURE 


AD — Action  Drama 
C — Comedy 
CD — Comedy  Drama 
COD — Costume  Drama 
CL — Classical  Drama 
D — Drama 
F — Farce 


MD — Melodrama 
MU — Musical 
MY — Mystery 
0 — Operetta 
RD — Realistic  Drama 
SP — Spectacle 
W — Western 


listed  are  playing  currently,  about  to  be  released  or  in 
production  stage.  As  new  information  is  gained,  it  will 
be  added.  This  department  will  appear  in  each  Issue. 
Save  all  issues  to  keep  a  complete  file  for  as  new  data 
is  added,  old  will  be  discarded.  Read  the  review  first 
in  6-Point  Reviews  and  checkup  here  later.  If  there 
is  variance  in  running  time,  it  is  because  of  censor  con¬ 
ditions  or  later  cutting.  Check  with  your  exchange 
to  make  certain.  No  release  dates  are  included  as  these 
vary  in  territories.  Keep  in  touch  with  Code  department 
in  this  issue  for  local  general  release  dates. 


Chesterfield-Invincible 

3067— F— CIRCUMSTANTIAL  EVIDENCE— MY— Chic  Chandler, 

Shirley  Grey,  Arthur  Vinton,  Claude  King,  Dorothy  Revier - 

Holds  interest — 67m. — 2-May. 

3081— F— PUBLIC  OPINION— CD— Lois  Wilson,  Crane  Wilbur, 
Shirley  Grey,  Luis  Alberni,  Andre  De  Segurola,  Robert  Fraser. 

Ronnie  Cosbey,  Paul  Ellis For  neighborhoods 64m. — 2- 

May. 

— F— THE  GIRL  WHO  CAME  BACK— D— Shirley  Grey,  Sid¬ 
ney  Blackmer,  Ida  Darling,  Noel  Madison - Holds  interest — 

66m. —  1  -July. 

3071— SOCIETY  FEVER— Lloyd  Hughes,  Lois  Wilson,  Hedda  Hop¬ 
per,  Grant  Withers,  Marion  Shilling. 

3080— DEATH  FROM  A  DISTANCE— Russell  Hopton,  Lola  Lane 

— HAPPINESS,  C.  O.  D.  - Donald  Meek,  Irene  Ware,  Maude 

Eburne,  William  Bakewell,  Lola  Andre. 

Columbia 

5018— F— AWAKENING  OF  JIM  BURKE— D— Jack  Holt,  Flor¬ 
ence  Rice,  Kathleen  Burke,  Jimmy  Butler - So-so — 70m. - 

1  -June. 

5025 - F - AIR  HAWKS - MD - Ralph  Bellamy,  Wiley  Post,  Tala 

Birell,  Robert  Allan,  Billie  Seward — For  action  lovers - 64m. 

- 1  -June. 

5035— F— THE  UNKNOWN  WOMAN - MD - Marian  Marsh,  Rich¬ 

ard  Cromwell,  Arthur  Hohl,  Robert  Middlemass,  Nana  Bryant, 
Henry  Armetta — Fair — 60m. — 2-June. 

5207 — F — JUSTICE  OF  THE  RANGE — W— Tim  McCoy,  Billie 

Seward,  Ward  Bond,  Guy  Usher - Swell  family  western - 58m. 

2-June. 

- F - LOVE  ME  FOREVER - MU— Grace  Moore,  Robert 

Allen,  Leo  Carillo,  Spring  Byington,  Michael  Bartlett,  Luis 

Alberni - To  be  sold - 109m. - 2-June. 

5208 - RIDING  WILD - Tim  McCoy,  Billie  Seward,  Niles  Welch, 

Dick  Alexander,  Ed  Cobb,  Ed  Le  Saint. 

—SHE  MARRIED  HER  BOSS— Claudette  Colbert,  Melvyn 
Douglas,  Michael  Bartlett,  Jean  Dixon,  Katherine  Alexander, 
Edith  Fellowes. 

- SUPER  SPEED — Norman  Foster,  Florence  Rice,  Mary  Car¬ 
lisle,  Arthur  Hohl,  Charles  Grapewin,  Ed  LeSaint,  Edward 
Earle. 

—ATLANTIC  ADVENTURE— Nancy  Carroll,  Lloyd  Nolan, 
Harry  Langdon,  Dwight  Frye. 

—A  FEATHER  IN  HER  HAT— Ruth  Chatterton,  Billie  Burke, 
Louis  Hayward. 

- AFTER  THE  DANCE - Nancy  Carroll,  George  Murphy, 

Victor  Killian,  Robert  Middlemas,  Jack  LaRue,  Thelma  Todd. 
—CHAMPAGNE  FOR  BREAKFAST— Mary  Carlisle,  Hardie 
Albright,  Joan  Marsh,  Lila  Lee. 

—TOGETHER  WE  LIVE - Ben  Lyon,  Willard  Mack,  Esther 

Ralston,  Hobart  Bosworth. 

- THE  GIRL  FRIEND - Ann  Sothern,  Jack  Haley,  Roger 

Pryor,  Victor  Killian,  Margaret  Seddon,  Inez  Courtney. 
—WEST  BEYOND  THE  LAW— Ken  Maynard,  Lucille  Brown. 
—RICH  MEN’S  DAUGHTERS— George  Raft. 

- LADY  BEWARE - George  Murphy,  Jean  Arthur. 

—THE  BLACK  ROOM— Marian  Marsh,  Boris  Karloff. 

First  Division 

- F - JAVA  HEAD - D - Elizabeth  Allan,  John  Loder,  Anna 

May  Wong,  Edmund  Gwenn - The  tops  but  it  must  be  sold - 

68m. - 1  -July. 

3050— F— RAINBOW’S  END— W— Hoot  Gibson,  June  Gale,  Oscar 
Apfel — Okay — 60m. — 2-June. 


First  NationaS-Warners 

808 - F — STRANDED — MD - Kay  Francis,  George  Brent,  Pa¬ 
tricia  Ellis,  Donald  ^Voods,  Robert  Barrat - Good  metropolitan 

nabe,  class - 1 -July - (W). 

615 — F— ALIBI  IKE— C  - Joe  E.  Brown,  Roscoe  Karns,  Olivia 

De  Havilland,  William  Frawley,  Ruth  Donnelly - Should  score 

- 68m. 2-June (  W)  . 

8  i  8 — F — GOING  HIGHBROW — C — Z  asu  Pitts,  Edward  Everett 

Horton,  Guy  Kibbee,  June  Martel Sell  laughs — 67m.  1-July 

(W). 

65  6 — F - IN  CALIENTE — MU - Dolores  Del  Rio,  Pat  O'Brien, 

Edward  Everett  Horton,  De  Marcos,  Glenda  Farrell - Depends 

on  musical  draw - 81m. - 1-June - (FN). 

85  8 — F — THE  GIRL  FROM  10th  AVENUE — D — Bette  Davis,  Ian 

Hunter,  Katharine  Alexander,  John  Eldredge - Miss  Davis 

deserves  a  better  break - 74m. - I -June - (FN). 

867 — F — OIL  FOR  THE  LAMPS  OF  CHINA — D — Pat  O'Brien, 
Josephine  Hutchinson,  Jean  Muir,  Lyle  Talbot,  John  Eldredge, 

Arthur  Byron - Creditable  production — 106m. - 2-May — 

(Cosmopolitan) 

875 - F - MARY  JANE’S  PA - CD - Aline  MacMahon,  Guy  Kib¬ 
bee,  Tom  Brown,  Robert  McWade - Pleasant - 7  1  m. —  1  -May 

—  (FN). 

880 - A - G-MEN - James  Cagney,  Margaret  Lindsay,  William 

Harrigan,  Barton  MacLane,  Russell  Hopton - Strong  in  big 

cities — 85m. —  1  -  May - (FN)  . 

804 - BROADWAY  GONDOLIER - Dick  Powell,  Joan  Blondell, 

Louise  Fazenda,  William  Gargan,  Ted  FioRito,  Four  Mills 
Brothers. 

813 - DON’T  BET  ON  BLONDES - Warren  William,  Guy  Kibbee, 

Claire  Dodd,  Leon  Errol. 

860— THE  IRISH  IN  US— J  ames  Cagney,  Pat  O’Brien,  Frank  Mc¬ 
Hugh,  Olivia  De  Havilland,  Allen  Jenkins. 

— A  MIDSUMMER  NIGHT’S  DREAM - James  Cagney,  Dick 

Powell,  Joe  E.  Brown,  Jean  Muir,  Verree  Teasdale,  lan  Hunter, 
Hugh  Herbert,  Anita  Louise,  Victor  Jory,  Mickey  Rooney 

—  (W) 

— THE  REAL  McCOY — J  ames  Dunn,  Claire  Dodd,  Patricia 
Ellis,  Frankie  Darro,  Hobart  Cavanaugh,  Robert  Barrat,  Alan 
Dinehart,  Helen  Lowell. 

— THE  GOOSE  AND  THE  GANDER — Kay  Francis,  George 

Brent,  Genevieve  Tobin,  John  Eldredge,  Claire  Dodd - (W) 

- ROMANCE  IN  A  GLASS  HOUSE - Dolores  Del  Rio,  Everett 

Marshall,  Jane  Froman. 

— BROADWAY  JOE— J  oe  E.  Brown,  Ann  Dvorak,  Patricia 
Ellis,  William  Gargan. 

— WE’RE  IN  THE  MONEY - Joan  Blondell,  Glenda  Farrell, 

Hugh  Herbert,  Ross  Alexander,  Donald  Woods,  Phil  Regan. 

—LITTLE  BIG  SHOT - Glenda  Farrell,  Robert  Armstrong, 

Edward  Everett  Horton,  J.  Carroll  Naish,  Edgar  Kennedy. 

- SPECIAL  AGENT — Bette  Davis,  George  Brent,  Ricardo 

Cortez. 

— DR.  SOCRATES - Paul  Muni,  Ann  Dvorak,  Barton  Mac- 

Lane. 

— FRONT  PAGE  WOMAN — Bette  Davis,  George  Brent. 

—LIVING  UP  TO  LIZZIE - Aline  MacMahon. 

— HAIRCUT - George  Brent,  Jean  Muir. 

—CASE  OF  THE  LUCKY  LEGS— Warren  William. 

—HARD  LUCK  DAME - Bette  Davis. 

- ANCHORS  AWEIGH - Dick  Powell,  Ruby  Keeler. 

Fox 

539 F — OUR  LITTLE  GIRL CD — Shirley  Temple,  Rosemary 

Ames,  Joel  McCrea,  Poodles  Hanneford,  Lyle  Talbot - No 

trouble  anywhere - 65m. - 2-May. 

541— F - UNDER  THE  PAMPAS  MOON - CD - Warner  Baxter, 

Ketti  Gallian,  Veloz  and  Yolanda,  John  Miljan,  J.  Carrol 
Naish - Will  help  bring  Baxter  back — 80m. —  1-June. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


nn 


THE  CHECKUP— l-July-35 


An  EXHIBITOR  Service 


542  - F - DOUBTING  THOMAS - C - Will  Rogers,  Billie  Burke, 

Alison  Skipworth,  Gail  Patrick,  Andrew  Tombes,  Helen  Flint, 

Frank  Albertson,  Sterling  Halloway - High  Rogers - 78m. - 

2-April. 

543  - F - BLACK  SHEEP - CD - Edmund  Lowe,  Claire  Trevor, 

Tom  Brown,  Eugene  Pallette,  Adrienne  Ames Okay  pro¬ 
gram - 78m. - 2 -May. 

544 — F — CHARLIE  CHAN  IN  EGYPT — MY — Warner  Oland,  Pat 

Paterson,  Rita  Cansino,  Frank  Conroy,  Jameson  Thomas - 

Satisfying - 74m. — -2  -June. 

545  - F - GINGER - C - Jane  Withers,  Jackie  Searl,  O.  P.  Heggie, 

Walter  King,  Katherine  Alexander — Buildup  for  a  find - 79m. 

- 2 -June. 

546  F ORCHIDS  TO  YOU — CD John  Boles,  Jean  Muir, 

Charles  Butterworth,  Harvey  Stephens — Nice  job — 75m. - 

1  -July. 

608 — F — THE  FARMER  TAKES  A  WIFE — CD — Janet  Gaynor, 
Henry  Fonda,  Charles  Bickford,  Jane  Withers,  Slim  Summer¬ 
ville - Looks  okay - I  15m. - 1-July. 

547 —  SILK  HAT  KID — Lew  Ayres,  Mae  Clarke,  Paul  Kennedy, 
Warren  Hymer,  Edward  Pawley. 

548—  HARDROCK  HARRIGAN — George  O’Brien. 

549 - CURLEY  TOP - Shirley  Temple,  Slim  Summerville,  El  Bren- 

del,  Douglas  Dumbrille,  Alan  Dinehart,  Jane  Withers. 

601— IN  OLD  KENTUCKY Will  Rogers,  Dorothy  Wilson, 

Charles  Sellon,  Russell  Hardie,  Louise  Henry,  Alan  Dinehart, 
Bill  Robinson. 

602  - THE  GAY  DECEPTION - Francis  Lederer,  Benita  Hume. 

603  - WELCOME  HOME — Rosina  Lawrence,  James  Dunn,  Arline 

Judge,  Ray  Walburn,  George  Meeker,  Charles  Sellon. 

604 — REDHEADS  ON  PARADE - John  Boles,  Dixie  Lee,  Chic 

Sale,  Douglas  Dumbrille,  Alan  Dinehart,  Jane  Withers. 

611 DANTE’S  INFERNO Spencer  Tracy,  Claire  Trevor, 

Henry  B.  Walthall,  Alan  Dinehart. 

— HARD  TO  GET - Fay  Wray,  Warner  Baxter,  Louis  Henry, 

Mona  Barrie. 

—BEAUTY’S  DAUGHTER - Ralph  Bellamy,  Jane  Darwell, 

Ben  Lyon,  Claire  Trevor,  Warren  Hymer. 

- DRESSED  TO  THRILL - Tutta  Rolf,  Clive  Brook,  Nydia 

Westman,  Leonid  Snegoff. 

— HERE’S  TO  ROMANCE — Nino  Martini,  Anita  Louise, 
Genevieve  Tobin,  Mme.  Ernestine  Schumann-Heink,  Maria 
Gambarelli,  Adrian  Rosley,  George  Regas,  Miles  Mander. 

- WAY  DOWN  EAST - Rochelle  Hudson,  Slim  Summerville, 

Edward  Trevor,  Andy  Devine,  Henry  Fonda,  Spring  Bying- 
ton,  Sara  Haden. 

- ARGENTINA - Alice  Faye,  Gilbert  Roland,  Noah  Beery, 

Sterling  Halloway. 

—THUNDER  IN  THE  NIGHT— Edmund  Lowe,  Karen  Morley, 
Paul  Cavanaugh,  Una  O'Connor,  Gene  Lockhart. 
—THUNDER  MOUNTAIN— G  eorge  O'Brien. 

— STEAMBOAT  BILL — Will  Rogers,  Anne  Shirley. 

— BALL  OF  FIRE — Bebe  Daniels,  Jack  Haley,  Alice  Faye. 
—RAMONA— Gilbert  Roland. 

GB 

3408 F— PRINCESS  CHARMING— MU— Evelyn  Laye,  Henry 

Wilcoxon,  Yvonne  Arnaud — Fair  large  city,  neighborhood — 
70m. - 1  -July. 

3414— F— MY  SONG  FOR  YOU— MU— Jan  Kiepura,  Sonnie  Hale. 

Aileen  Marson,  Gina  Malo - Swell  singing - 70m. - 2-June. 

3417— A— LOVES  OF  A  DICTATOR— (The  Dictator)— COD— 

Clive  Brook.  Madeleine  Carroll,  Emyln  Williams - Impressive 

— 85  m. 2 -March. 

3  503 - A— THE  CLAIRVOYANT— MD— Claude  Rains,  Fay  Wray. 

Jane  Baxter,  Jack  Raine - No  trouble  anywhere  with  adults - 

73m. - 2-June. 

3  501— THIRTY  NINE  STEPS— Robert  Donat,  Madeleine  Carroll. 
3504— KING  OF  THE  DAMNED— Conrad  Veidt,  Helen  Vinson. 

3506 - SECRET  AGENT - Madeleine  Carroll,  Peter  Lorre. 

3509— ALIAS  BULLDOG  DRUMMOND— Jack  Hulbert,  Fay  Wray. 
3512 - FIRST  A  GIRL — Jessie  Matthews,  Sonnie  Hale. 

Liberty 

— F — DIZZY  DAMES - C — Marjorie  Rambeau,  Lawrence 

Grey,  Florine  McKinney,  Fuzzy  Knight - Entertains — 65m. — 

2-June. 

— THE  OLD  HOMESTEAD — Mary  Carlisle,  Lawrence  Gray, 
Dorothy  Lee,  Eddie  Nugent,  Willard  Robertson,  Fuzzy 
Knight,  Lillian  Miles. 

- BORN  TO  GAMBLE — Onslow  Stevens,  H.  B.  Warner,  Max¬ 
ine  Doyle,  Eric  Linden,  Lois  Wilson,  Ben  Alexander,  William 
Janney. 


Majestic 

—A— MOTIVE  FOR  REVENGE— MD — Don  Cook,  Irene 

He  rvey,  Doris  Lloyd - Strong  melodrama - 60m. —  1 -April. 

- RECKLESS  ROADS - Judith  Allen,  Regis  Toomey,  Lloyd 

Hughes,  Ben  Alexander,  Louise  Carter,  Gilbert  Emery. 

Mascot 

— F— ONE  FRIGHTENED  NIGHT— MY— Mary  Carlisle,  Regis 
Toomey,  Arthur  Hohl,  Wally  Ford,  Charles  Grapewin,  Lucien 
Littlefield - Spooky - 66m. 

— F — THE  HEADLINE  WOMAN — MD — Heather  Angel,  Jack 
LaRue,  Roger  Pryor,  Ford  Sterling,  Conway  Tearle — Decid¬ 
edly  okay - 78m. - 2-May. 

— F— LADIES  CRAVE  EXCITEMENT— MD— Norman  Foster, 
Evalyn  Knapp,  Esther  Ralston,  Eric  Linden,  Purnell  Pratt — 
Topnotch  inde - 67m. - 1-July. 

- HARMONY  LANE - Douglass  Montgomery,  Evelyn  Ven¬ 
able,  William  Frawley,  Adrienne  Ames,  Cora  Sue  Collins,  Joe 
Cawthorn,  Lloyd  Hughes,  David  Torrence. 

Metro 

409 - F - NO  MORE  LADIES - CD — Joan  Crawford,  Charles 

Ruggles,  Robert  Montgomery,  Franchot  Tone,  Edna  May 

Oliver,  Gail  Patrick,  Reginald  Denny - Okay - 90m. - 2-June. 

502 - A - PUBLIC  HERO  No.  1 - MD - Chester  Morris,  Lionel 

Barrymore,  Jean  Arthur,  Joseph  Calleia,  Paul  Kelly - Okay - 

79m. - 1  -June. 

5  10 - F - CALM  YOURSELF — C — Robert  Young,  Madge  Evans, 

Betty  Furness,  Hardie  Albright — Program - 70m. - I -July. 

524— F— MURDER  IN  THE  FLEET - MY— Robert  Taylor,  Jean 

Parker,  Jean  Hersholt,  Ted  Healy,  Una  Merkel,  Nat  Pendle¬ 
ton - Program - 70m. - 2 -May. 

550— F - AGE  OF  INDISCRETION— D— Paul  Lukas,  Helen  Vin¬ 

son,  David  Jack  Holt,  May  Robson,  Madge  Evans,  Ralph 
Forbes — Satisfying  program — 90m. — 2-May. 

5  1  I — MAD  LOVE — Peter  Lorre,  Frances  Drake,  Colin  Clive,  lan 

Wolfe,  Isobel  Jewell,  Sara  Haden,  Keye  Luke,  Cora  Sue 
Collins. 

528 - ESCAPADE - William  Powell,  Louise  Rainer,  Mady  Chris¬ 

tians,  Virginia  Bruce,  Frank  Morgan,  Reginald  Owen. 

6  I  I  —WOMAN  WANTED— J  oel  McCrea,  Maureen  O’Sullivan. 

Adrienne  Ames,  Ralph  Morgan,  Louis  Calhern,  Lewis  Stone. 
Claude  Gillingwater,  Ted  Healy. 

612 - THE  MURDER  MAN - Spencer  Tracey,  Virginia  Bruce, 

Harvey  Stephens,  Louise  Henry,  Robert  Benchley. 

— O’SHAUGHNESSY’S  BOY - Wallace  Beery,  Jackie  Cooper, 

Spanky  MacFarland,  Sara  Haden,  Leona  Maricle,  Clarence 
Muse. 

—A  TALE  OF  TWO  CITIES - Ronald  Colman,  Donald  Woods, 

Elizabeth  Allan,  Mitchell  Lewis,  Reginald  Owen,  Basil  Rath- 
bone,  Walter  Catlett,  H.  B.  Warner,  Dudley  Digges. 

— ANNA  KARENINA - Greta  Garbo,  Fredric  March,  Basil 

Rathbone,  Maureen  O’Sullivan,  Freddie  Bartholomew,  May 
Robson,  Cora  Sue  Collins,  Buster  Phelps. 

—BROADWAY  MELODY  OF  1936— Eleanor  Powell,  Jack 

Benny,  Robert  Taylor,  Buddy  and  Vilma  Ebsen,  Frances  Lang¬ 
ford,  Shirley  Ross. 

— CHINA  SEAS - Jean  Harlow,  Clark  Gable,  Wallace  Beery, 

Dudley  Digges,  Rosalind  Russell,  Edward  Brophy. 

- THE  BLACK  CHAMBER - William  Powell,  Binnie  Barnes. 

Lionel  Atwill. 

- HERE  COMES  THE  BAND - Ted  Lewis,  Harry  Stockwell. 

Ted  Healy,  Nat  Pendleton,  Don  Cook,  Betty  Furness. 

—A  NIGHT  AT  THE  OPERA— Groucho,  Harpo  and  Chico 
Marx,  Kitty  Carlisle,  Allen  Jones,  Margaret  Dumont. 

- FAR  OFF  HILLS - Constance  Collier,  Maureen  O’Sullivan. 

Una  Merkel,  Charles  Butterworth,  Franchot  Tone. 

—MUTINY  ON  THE  BOUNTY— Clark  Gable,  Franchot  Tone, 
Charles  Laughton. 

—AMERICANS  CAN  SING,  TOO— Jeanette  MacDonald,  Nel¬ 
son  Eddy. 

— TARZAN  AND  THE  VAMPIRES— Johnny  Weismuller, 

Maureen  O’Sullivan. 

—GLITTER— J  oan  Crawford,  Brian  Aherne,  Jean  Hersholt, 
Frank  Morgan,  Arthur  Treacher. 

—BONNIE  SCOTLAND— Laurel  and  Hardy. 

- FRAT  HOUSE - Jean  Parker. 

— PURSUIT — Sally  Eilers,  Chester  Morris. 

Monogram 

3002— F — THE  KEEPER  OF  THE  BEES— CD— Neil  Hamilton, 
Betty  Furness,  Emma  Dunn,  Hobart  Bosworth,  Edith  Fellowes 
- Nice  job - 75m. - 2-June. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


An  EXHIBITOR  Service 


THE  CHECKUP— l-July-35 


3004 — F - THE  HEALER - D - Ralph  Bellamy,  Karen  Morley, 

Judith  Allen,  Mickey  Rooney — Worthy  attempt — 72m. —  1- 
June. 

3016 — F — HONEYMOON  LIMITED— CD — Neil  Hamilton,  Irene 

Hervey,  Lloyd  Hughes,  Russell  Hicks - Entertaining - 83m. - 

1  "July- 

30  I  9 - F— MAKE  A  MILLION - C - Charles  Starrett,  Pauline 

Brooks,  George  E.  Stone - Okay  nabe - 67m. - 1-July. 

3033— F— THE  DESERT  TRAIL— W— John  Wayne,  Mary  Korn- 

man,  Paul  Fix,  Maude  Chandler - Okay - 5  7m. - 2 -June. 

3038 - F - PARADISE  CANYON - W - John  Wayne,  Marion 

Burns,  Earle  Hodgins,  Yakima  Canutt — Satisfactory — 58m. — 

1  -June. 

3026 - CHEERS  OF  THE  CROWD - Russell  Hopton,  Irene  Ware, 

Harry  Holman,  Betty  Blythe,  Bradley  Page,  Wade  Boteler,  John 
Quillan. 

303  5 — THE  DAWN  RIDER - John  Wayne,  Marion  Burns,  Yakima 

Canutt. 

Paramount 

343  7 — A — THE  SCOUNDREL — D — Noel  Coward,  Julie  Haydon, 
Martha  Sleeper,  Rosita  Moreno — To  be  sold — 74m. —  I -May. 
3440 — F — MEN  WITHOUT  NAMES — MD — Fred  MacMurray. 
Madge  Evans,  David  John  Holt - Depends  on  selling -  70  m. — 

l -July-  . 

3442 F — GOIN’  TjO  TOWN CD Mae  West,  Marjorie  Gateson, 

Paul  Cavanaugh,  Ivan  Lebedeff,  Tito  Coral — All  Mae — 74m. 
—  1  -May. 

3444 - A — THE  GLASS  KEY - MY - George  Raft,  Claire  Dodd, 

Edward  Arnold,  Ray  Milland,  Rosalind  Culli - Well  done - 

74m. —  1  -June. 

3445 — F — COLLEGE  SCANDAL — MY — Arline  Judge,  Kent  Tay¬ 
lor,  Wendy  Barrie,  William  Frawley,  Mary  Nash,  Eddie  Nugent 
— Satisfactory  job — 75m. — 2-June. 

3448 —  F - PARIS  IN  SPRING - C — Mary  Ellis,  Tullio  Carmanati, 

Ida  Lupino - Pleasant - 82m. — 2-June. 

3447 - THIS  WOMAN  IS  MINE - John  Loder,  Benita  Hume,  Kath¬ 

arine  Sergava,  Richard  Bennett,  Gregory  Ratoff. 

3449 —  SHANGHAI — Charles  Boyer,  Loretta  Young,  Fred  Keating, 
Keye  Luke,  Gregory  Gaye,  Charles  Grapewin. 

3450 - SMART  GIRL - Kent  Taylor,  Ida  Lupino,  Gail  Patrick,  Joe 

Cawthorn. 

3451 — MAN  ON  THE  FLYING  TRAPEZE — W.  C.  Fields,  Mary 
Brian,  Gertrude  Hoffman,  Grady  Sutton,  Lew  Kelly. 

3452 - ACCENT  ON  YOUTH - Sylvia  Sidney,  Philip  Reed,  Herbert 

Marshall. 

— BIG  BROADCAST  OF  193S — Jack  Oakie,  Burns  and  Allen, 
Lydia  Roberti,  Bing  Crosby,  C.  Henry  Gordon,  Wendy  Barrie, 
Henry  Wadsworth,  Lou  Clayton,  Eddie  Jackson,  Bill  Robin¬ 
son,  Amos  and  Andy,  Ethel  Merman,  Jessica  Dragonette,  Car¬ 
los  Gardel,  Mary  Boland,  Charlie  Ruggles,  Guy  Standing,  Ger¬ 
trude  Michael,  David  Holt,  Benny  Baker. 

— THE  CRUSADES - Henry  Wilcoxon,  Loretta  Young,  Ian 

Keith  Pedro  de  Cordoba,  Joseph  Schildkraut,  Hobart  Bos- 
worth.  William  Farnum,  Katherine  DeMille. 

- HOP-A-LONG  CASSIDY - William  Boyd,  Paula  Stone, 

James  Ellison,  Charles  Middleton,  Kenneth  Thomson,  Robert 
Warwick,  Frank  McGlynn,  Jr.,  Frank  Campeau. 

- WITHOUT  REGRET - Elissa  Landi,  Kent  Taylor,  Paul  Cav¬ 
anaugh,  Frances  Drake. 

—ROSE  OF  THE  RANCHO - Gladys  Swartout,  H.  B.  Warner, 

John  Boles,  Charles  Bickford,  Willie  Howard,  Herb  Williams. 

- SO  RED  THE  ROSE — Margaret  Sullavan,  Walter  Connolly, 

Pauline  Loyd,  Randolph  Scott. 

—MORNING,  NOON  AND  NIGHT— Sylvia  Sidney.  Herbert 
Marshall.  Gertrude  Michael. 

- THE  MILKY  WAY - Harold  Lloyd,  Adolphe  Menjou,  Roscoe 

Karns,  Edward  Everett  Horton. 

- PETER  IBBETSON - Gary  Cooper,  Ann  Harding,  Ida 

Lupino,  Douglas  Dumbrille,  Ferdinand  Gottschalk. 

—THE  LAST  OUTPOST - Cary  Grant,  Gertrude  Michael, 

Claude  Rains. 

— TWO  FOR  TONIGHT — Bing  Crosby,  Joan  Bennett,  Mary 
Boland. 

—ANNAPOLIS  FAREWELL - Rosalind  Keith,  Sir  Guy  Stand¬ 

ing,  Tom  Brown,  Richard  Cromwell,  Benny  Baker. 

—EVERY  NIGHT  AT  EIGHT— George  Raft,  Frances  Lang¬ 
ford,  Patsy  Kelly,  Alice  Faye. 

—HALLELUJAH,  I’M  A  SAINT— Mae  West. 

- PHANTOM  BUS - Carv  Grant,  Ned  Sparks,  Gail  Patrick. 

- LET’S  GET  MARRIED — Sylvia  Sidney,  Fred  MacMurray. 

- SOUP  TO  NUTS - Burns  and  Allen. 

- THE  PEARL  NECKLACE - Gary  Cooper,  Marlene  Dietrich. 

—HANDS  ACROSS  THE  TABLE— Carole  Lombard. 

- HONORS  ARE  EVEN - Carole  Lombard,  Herbert  Marshall. 

—SONG  OF  THE  NILE— Jan  Kiepura. 

- CORONADO - Wendy  Barrie,  Johnny  Downs. 


Radio 

4  101 _ A - BECKY  SHARP — MD - Miriam  Hopkins,  Mrs.  Leslie 

Carter,  Alan  Mowbray,  G.  P.  Huntley,  Jr.,  Nigel  Bruce,  Billie 

Burke,  Frances  Dee - Plug  the  color - 84m. - 2-June. 

530 _ A _ VILLAGE  TALE — D — Kay  Johnson,  Randolph  Scott, 

Arthur  Hohl — So-so— 84m. —  I -May. 

53  1 F- — STRANGERS  AL1 _ CD May  Robson,  Florine  McKin¬ 
ney,  Preston  Foster,  William  Bakewell - Neighborhood - 71m. 

—  1 -April. 

532  A THE  INFORMER MD Victor  MacLaglen,  Heather 

Angel,  Preston  Foster,  Margot  Grahame,  Wally  Ford  See  it 

—  1-May. 

533  - F - BREAK  OF  HEARTS - D — Katherine  Hepburn,  Charles 

Boyer,  John  Beal,  Sam  Hardy,  Jean  Hersholt - Satisfactory - 

80m. - 1  -June. 

53  4 F THE  NITWITS F Wheeler  and  Woolsey,  Betty 

Grable,  Evelyn  Brent,  Erik  Rhodes - Okay - 78m.  1-June. 

535  - F - HOORAY  FOR  LOVE - MU - Ann  Sothern,  Gene  Ray¬ 

mond,  Maria  Gamberelh,  Lionel  Stander,  Bill  Robinson  Okay 
musical- — 7  1  m. 1-June. 

53  8 - F - THE  ARIZONIAN - W - Richard  Dix,  Preston  Foster, 

Margot  Grahame - Good  Job — 75m. - 2-June. 

- F — FRANKIE  AND  JOHNNIE — MD - Helen  Morgan,  Ches¬ 
ter  Morris,  Florence  Reed,  Lilyan  Tashman,  M^illiam  Harrigan 
- Saleable - 70m. - 1  -July. 

536  - FRECKLES - Anne  Shirley. 

53  7 - SHE - Helen  Mack,  Helen  Gahagan,  Randolph  Scott,  Nigel 

Bruce,  Noble  Johnson. 

- LAST  DAYS  OF  POMPEII - Preston  Foster,  Helen  Mack, 

John  Beal,  Alan  Hale,  Gloria  Shea,  David  Holt,  Louis  Calhern. 
Wood,  C.  Aubrey  Smith,  Jessie  Ralph,  Ted  Newton. 

- ALICE  ADAMS - Katherine  Hepburn,  Fred  MacMurray, 

Charles  Grapewin,  Fred  Stone,  Frank  Albertson,  Ann  Shoe¬ 
maker. 

- THE  RETURN  OF  PETER  GRIMM - Lionel  Barrymore, 

Helen  Mack,  Donald  Meek,  Edward  Ellis,  Allen  Vincent, 
George  Breakston. 

- OLD  MAN  RHYTHM - Buddy  Rogers,  John  Beal,  Betty 

Grable,  Gene  Lockhart,  Dave  Chasen,  Erik  Rhodes. 

— TOP  HAT — Fred  Astaire,  Ginger  Rogers,  Helen  Broderick, 
Erik  Rhodes,  Eric  Blore. 

— THE  THREE  MUSKETEERS - Heather  Angel,  Onslow  Stev¬ 

ens,  Margot  Grahame,  Rosamond  Pinchot,  Paul  Lukas. 

- LEANDER  CLICKS - James  Gleason,  Zasu  Pitts,  Ray  Mayer. 

J.  M.  Kerrigan,  Arthur  Stone. 

— RAINMAKERS — Wheeler  and  Woolsey. 

— JALNA - Ian  Hunter,  Kay  Johnson,  Nigel  Bruce. 

— FOLLOW  THE  FLEET - Ginger  Rogers,  Fred  Astaire. 

- LOVE  SONG - Lily  Pons. 

— IN  PERSON - Ginger  Rogers. 

Republic 

_ FORBIDDEN  HEAVEN - Charles  Farrell,  Charlotte  Henry, 

Beryl  Mercer,  Fred  Walton. 

— WESTWARD  HO - John  Wayne,  Mary  Kornman. 

— THE  VANISHING  RIDER — John  Wayne,  Sheila  Manners, 
Frank  McGlynn,  Jr.,  Yakima  Canutt. 

— TUMBLING  TUMBLEWEED — Gene  Autry. 

United  Artists 

— F— SANDERS  OF  THE  RIVER — MD  - Paul  Robeson,  Leslie 

Banks,  Nina  Mae  McKinney - To  be  sold - 95m. - I -July. 

- A - NELL  GWYN - COD - Sir  Cedric  Hardwicke,  Anna 

Neagle - Swell  in  larger  cities - 70m. - 1-June. 

— A — LET  ’EM  HAVE  IT — MD — Richard  Arlen,  Virginia 
Bruce,  Alice  Brady,  Bruce  Cabot,  Eric  Linden,  Harvey  Stephens 
- Well  done - 89m. - 1-June. 

- F - ESCAPE  ME  NEVER - D - Elizabeth  Bergner,  Griffith 

Hones,  Hugh  Sinclair - All  Bergner - 91m. - 1-June. 

- F - LES  MISERABLES - COD - Charles  Laughton,  Fredric 

March,  Sir  Cedric  Hardwicke,  Frances  Drake,  Rochelle  Hud¬ 
son,  John  Beal - Big,  impressive - 105m. - 2-April. 

- F - CALL  OF  THE  WILD - MD - Clark  Gable,  Loretta 

Young,  Jack  Oakie,  Reginald  Owen - Good - 89m. - 2-May. 

- DREAMLAND- — Eddie  Cantor,  Ethel  Merman,  Nick  Parke, 

Borrah  Minnevitch. 

- THE  DARK  ANGEL - Fredric  March,  Merle  Oberon,  Her¬ 
bert  Marshall,  Katherine  Alexander. 

- PRODUCTION  No.  5 - Chairles  Chaplin,  Paulette  Goddard, 

Carter  De  Haven,  Henry  Bergman. 

- RED  SALUTE - Barbara  Stanwyck,  Robert  Young,  Cliff 

Edward. 

- BARBARY  COAST - Edward  G.  Robinson,  Miriam  Hopkins, 

Joel  McCrea. 


For  the  sake  of  accuracy,  please  check  running’  lime  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


THE  CHECKUP— l-July-35 


An  EXHIBITOR  Service 


Universal 

801  1 — F — ALIAS  MARY  DOW— CD— Sally  Eilers,  Ray  Milland, 

Henry  O'Neill,  Clarence  Muse,  Katherine  Alexander - So-so 

program — 6  7m. — 2  -May. 

8014 — F — CHINATOWN  SQUAD — MY— Lyle  Talbot,  Hugh 

O'Connell,  Valerie  Hobson,  Andy  Devine - Okay  program - 

65  m. — 2 -May. 

80  1  5— A - WEREWOLF  OF  LONDON— MD— Henry  Hull,  Warner 

Oland,  Valerie  Hobson,  Clark  Williams,  Lester  Matthews — 

Okay  horror  stuff - 80m. — 2-May. 

80  1  6 - F - THE  RAVEN - MD - Karloff,  Bela  Lugosi,  Lester  Mat¬ 

thews,  Irene  Ware,  Spencer  Charters — 60m. — Okay  horror 
picture - 2 -June. 

8085— F - BORDER  BRIGANDS - W - Buck  Jones,  Lona  Andre, 

Fred  Kohler — Satisfactory — 5  7m. — 2 -June. 

8018— SHE  GETS  HER  MAN— Hugh  O'Connell,  Zasu  Pitts,  Lucien 
Littlefield,  Isobel  Jewell,  Guinn  Williams. 

B026 — MANHATTAN  MOON - Ricardo  Cortez,  Dorothy  Page, 

Jean  Rogers,  Henry  Mollison,  Hugh  O'Connell,  Henry  Armetta, 
Regis  Toomey. 

8034. — LADY  TUBBS — Alice  Brady,  Douglass  Montgomery,  June 
Clayworth,  Hedda  Hopper,  Lumsden  Hare,  Anita  Louise. 

— DIAMOND  JIM - Edward  Arnold,  Jean  Arthur,  Binnie 

Barnes,  Cesar  Romero,  Hugh  O'Connell,  George  Sidney,  Eric 
Blore,  Henry  Kolker,  Robert  McWade. 

—STORM  OVER  THE  ANDES— Jack  Holt,  Nils  Asther,  Andy 

Devine. 

- NEXT  TIME  WE  LIVE - Margaret  Sullavan,  Francis  Led- 

erer. 

—KING*  SOLOMON  OF  BROADWAY— Edmund  Lowe,  Dor¬ 
othy  Page,  Pinky  Tomlin. 

—THREE  KIDS  AND  A  QUEEN — May  Robson. 

—OUTDOOR  GUNS - Buck  Jones. 

— FAST  AND  FURIOUS — Jack  Oakie. 

—INVISIBLE  RAY— B  oris  Karloff,  Bela  Lugosi. 

—MY  MAN  GODFREY— William  Powell. 

—MAGNIFICENT  OBSESSION - Irene  Dunne,  R  obert  Taylor. 

—SKINNER’S  DRESS  SUIT— Edward  Everett  Horton. 

- EAST  OF  CHINA— Charles  Bickford. 

Miscellaneous 

— A— STRUGGLE  FOR  LIFE— T  ravelogue  with  native  cast — 

Good  neighborhood  with  “goona-goona”  buildup - 54m. - 1- 

July. 

- F - TIMBER  TERRORS - AD - John  Preston,  Dynamite, 

Captain,  Myrla  Bratton - Neighborhood  western  type  stuff - 

5  7m. - 1  -July. 

_F— ADVENTUROUS  KNIGHTS - AD— David  Sharpe,  Mary 

Kornman,  Mickey  Daniels,  Gertrude  Messinger - Family  stuff 

— 5  7m. - 2 -June. 

— F — RED  BLOOD  OF  COURAGE— AD— Kermit  Maynard, 

Ann  Sheridan,  Ben  Hendricks,  Jr.,  Reginald  Barlow - Okay - 

5  6m. - 2 -June. 

— F - WHAT  PRICE  CRIME— MD - Charles  Starrett,  Noel 

Madison,  Virginia  Cherrill,  Charles  Delaney - Good  neighbor¬ 
hood  and  family - 63m. - 1-June. 

— F - BORN  TO  BATTLE - W - Tom  Tyler,  Jean  Carmen, 

Earl  Dwire,  Julian  Rivero,  Nelson  McDowell — Okay - 60m. - 

1  -June. 

- F - KLIOU,  THE  TIGER - RD - Lieut.  Varney,  Henry  de  la 

Falaise,  natives - Good  job - 55m. - 2-June. 

— F— THE  LAST  WILDERNESS — Realistic  animal  film— 
Worthy  of  attention - 61m. - 1-June. 

— F— RUSTLERS  PARADISE— W— Harry  Carey,  Gertrude 

Messinger,  Ed  Cobb - Good  western - 56m. - 1-June. 

— F - CIRCUS  SHADOWS - D - Dorothy  Wilson,  Kane  Rich¬ 

mond,  Russell  Hopton,  Dorothy  Revier,  John  Ince — Interest¬ 
ing  inde — 65m. — 2-May. 

— F — ROARING  ROADS — CD — David  Sharp,  Mickey  Dan¬ 
iels,  Gertrude  Messinger,  Jack  Mulhall,  Mary  Kornman — Pleas¬ 
ant - 58m. - 2-May. 

— F — NOW  OR  NEVER — AD — Richard  Talmadge,  Robert 

Walker,  Janet  Chandler,  Eddie  Davis - Action  all  the  way - 

60m. - 2 -May. 

— F — KENTUCKY  BLUE  STREAK — AD— Eddie  Nugent, 

Patricia  Scott,  Junior  Coghlan,  Cornelius  Keefe - Fair  ind* 

program — 5  8m. —  1  -May. 

— F— NEW  ADVENTURES  OF  TARZAN— AD— Herman 

Brix,  Dale  Walsh,  Ula  Long,  Frank  Baker,  Lew  Sargent - Sell 

Tarzan - 80m. - 2 -April. 

— F— PRIDE  OF  THE  TRIPLE  X— W— Yancy  Lane,  Dickie 

Jones,  Betty  Jordan - So-so  western - 5  5m. - 1-July. 

— F— THE  SILENT  CODE— AD— Kane  Richmond,  Blanche 
McHaffey - Usual  satisfactory  action - 5  7m. - 1-July. 


— W - SMOKEY  SMITH— W - Bob  Steele,  Mary  Kornman— 

Satisfactory - 58m. - 1  -July. 

- F - KID  COURAGEOUS - W - Bob  Steele,  Rene  Borden, 

Arthur  Loft — Usual  Steele — 57m. —  1-July. 

— F — WAGON  TRAIL — W — Harry  Carey,  Ed  Norris,  Ger¬ 
trude  Messinger,  Earl  Dwyer — Okay — 55m. — 2-May. 

— F— HONG  KONG  NIGHTS - MD— Tom  Keene,  Wera  En¬ 

gels,  Warren  Hymer — Packed  with  action — 60m. —  1 -March. 
— F — FEDERAL  AGENT — MD — Bill  Boyd,  Irene  Ware,  Don 
Alvarado,  George  Cooper — Average  inde  meller — 58m- — 

1  -Jan. 

- BORN  TO  FIGHT - Frankie  Darro,  Roy  Mason,  Barbara 

Worth,  Edwin  Maxwell. 

- LIGHTNING  TRIGGERS - Reb  Russell,  Yvonne  Pelletier, 

Fred  Kohler,  Edmund  Cobb. 

- THE  LIVE  WIRE - Richard  Talmadge,  Alberta  Vaughn, 

George  Walsh. 

— ANYTHING  FOR  A  THRILL — Noel  Madison,  Charles  Star¬ 
rett,  Virginia  Cherrill,  Charles  Delaney,  Jack  Mulhall. 

— THE  TEST - Monte  Blue,  Grant  Withers,  Grace  Ford,  James 

Aubrey,  Rin-Tin-Tin,  Jr.,  Lafe  McKee. 

—THE  MAN  FROM  GUNTOWN— Tim  McCoy,  Billie  Seward, 
Rex  Lease,  Jack  Clifford,  Dick  Boteler. 

- GUN  SMOKE  ON  THE  GUADELUPE— Buck  Coburn,  Mar¬ 
ion  Shilling. 

—RIP  ROARING  RILEY — G  rant  Withers,  Lloyd  Hughes,  Mar¬ 
ion  Burns,  Kit  Guard,  Eddie  Gribbon. 

— HELL  BREAKS  LOOSE — Guinn  Williams,  Sally  Blane,  Rob¬ 
ert  Homans,  James  Bush,  Ray  Walker. 

— GO-GET-IT-HAINES— Bill  Boyd,  Sheila  Terry,  Eleanor 
Hunt,  Leroy  Mason,  Lee  Shumway. 

— RACING  LUCK - Barbara  Worth,  George  Ernest,  Bill 

Boyd. 

- NORTH  OF  ARIZONA - Jack  Perrin,  Blanche  Mehaffey, 

George  Chesboro. 

- SOCIAL  ERROR - David  Sharpe,  Gertrude  Messenger. 

— THE  OUTLAW  DEPUTY— Tim  McCoy.  Nora  Lane. 

— MAGIC  OF  THE  RAILS — Ralph  Graves,  Evelyn  Brent. 

— RIDER  OF  THE  DAWN — Guinn  Williams. 

— SPEED  DEMON - Richard  Talmadge. 

— WILD  MUSTANG — Harry  Carey,  Gertrude  Messinger. 

Foreign 

— A — ABDUL  THE  DAMNED — MD — Fritz  Kortner,  Nils 

Asther,  Esme  Percy,  John  Stuart,  Adrienne  Ames - Impressive 

—  1  10m. — 2-June. 

— F— RADIO  PARADE  OF  1935— MU — Will  Hay,  Helen 
Chandler,  The  Three  Sailors,  Teddy  Joyce  and  band,  English 

radio  stars - Metropolitan  class — 87m. - 2-June. 

- F — GIVE  HER  A  RING - MU - Clifford  Mollison,  Wendy 

Barrie,  Zelma  O’Neil,  Eric  Rhodes — Good  neighborhood — 
80m. - 2-June. 

- F — RED  WAGON - MD - Charles  Bickford,  Raquel  Torres, 

Greta  Nissen,  Don  Alvarado,  Anthony  Bushnell - To  be  sold 

- 96m. - 2-June. 

— F — ELIZABETH  OF  ENGLAND — COD — Matheson  Lang, 

Athlene  Seyler,  Jane  Baxter — Unsatisfactory — 100m. - 2-June. 

- A — HEROES  OF  THE  ARCTIC - Russian-made  film  of  an 

Arctic  expedition  and  rescue Arty  house  stuff — 75m. 2- 

June. 

— F — SCOTLAND  YARD  MYSTERY — MY — Gerald  DuMaur- 
ier,  George  Curzon,  Leslie  Perrins,  Grete  Natzler - Metropoli¬ 
tan  class  houses - 72m. - 2-June. 

- A - MIMI - MD - Gertrude  Lawrence,  Douglas  Fairbanks, 

Jr.,  Diana  Napier,  Richard  Bird - Metropolitan  main  stem 

only - 98m. - 2-June. 

- A - SECRET  AGENT — MY - Greta  Nissen.  Carl  Ludwig 

Diehl,  C.  M.  Hallard,  Lester  Matthews,  Don  Alvarado — Good 
neighborhood - 89  m. - 2-June. 

- F - APRIL  BLOSSOM - MU - Richard  Tauber,  Jane  Baxter, 

Carl  Esmond,  Athene  Seyler,  Lester  Matthews - Excellent 

family - 90m. - 2-June. 

- A - THE  GREAT  DEFENDER — MD - Matheson  Lane.  Mar¬ 
garet  Bannerman,  Richard  Bird,  Jeanne  Stuart — Fair - 73m. - 

2-June. 

- F - GIRLS  WILL  BE  BOYS - C - Dolly  Haas,  Cyril  Maude, 

Esmond  Knight - Metropolitan  neighborhood - 71m. - 2-June. 

— F — THE  TRIUMPH  OF  SHERLOCK  HOLMES — MY — 

Arthur  Wontner,  Ian  Fleming,  Lyn  Harding — Satisfactory - 

7  I  m. - 2-June. 

- F - DANCE  BAND - MU - Buddy  Rogers,  June  Clyde, 

Steve  Ceray - Pleasant - 75m. - 2-June. 

— A — THE  PHANTOM  FIEND — MD — Ivor  Novello,  Elizabeth 
Allan,  Jack  Hawkins Interesting — 67m. 1 -May. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
46.  attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


Jul  1 T 35  pg.  47 


.  .  .  OF  THE  INDUSTRY'S  TRADE 
JOURNALS  TO  ADOPT  MODERN 

CANDID  PHOTOS 

JEP  Photos — JEP  Candid  Photos 

NATURAL  UNPOSED  INTERESTING 


OTHER  FIRSTS  WORTH  MENTIONING 

•  FIRST  to  carry  Graphic  Editorial  Cartoons 

•  FIRST  to  guarantee  100%  Local  Coverage 

•  FIRST  to  adopt  the  Modern  Style  of  Writing 

•  FIRST  to  air  Both  Sides  of  Every  Story 

•  FIRST  to  maintain  a  Thorough,  Local  News  Staff 

•  FIRST  to  adopt  Short,  Terse,  Word-Picture  Reviews 

•  FIRST  to  Classify  Pictures  as  Adult  or  Family 

•  FIRST  to  draw  attention  to  the  Legion  of  Decency 

campaign 

•  FIRST  in  the  number  of  Shorts  Reviewed 

•  FIRST  in  the  thoroughness  of  “The  Checkup” 


JUST  ANOTHER  EXAMPLE  Of  THE  HEADS-UP  JOURNALISM  OF 

JAY  EMANUEL  PUBLICATIONS,  Inc. 

THE  NEW  YORK  STATE  THE  PHILADELPHIA  THE  NATIONAL 

EXHIBITOR  *  EXHIBITOR  *  EXHIBITOR 


1 1 3 5  b.c. 


WELL  BOYS: 

I  note  by  the  trade  papers  that  the 
theatres  haven't  been  closing  for  the  summer 

as  fast  as  they  did  last  year. 

This  may  be  surprising  to  some  people 
but  not  to  anyone  who  plays  Metro  prod¬ 

uct.  They  know  that  Metro  users  can  buck 
even  the  hottest  weather  with  such  pictures  as 

NO  MORE  LADIES 

With 

JOAN  CRAWFORD 
ROBERT  MONTGOMERY 
FRANCHOT  TONE 
CHARLES  RUGGLES 
EDNA  MAY  OLIVER 

And  as  for  the  future  .  .  .  well,  you  read 
the  Big  News  on  pages  11-12-13-14. 

BOB  LYNCH 

METRO-GOLDWYN-MAYER 


In  this 

ssue: 


Republic  Pictures  Corporation  Opens  Local  Exchange 


A  Jay  Emanuel  Publication 


VOL  17— No.  14 


PHILADELPHIA,  JULY  15,  1935 


Price,  15  Cents 


fit  acknowledged  leader  in  1934-35 

will  be  PARAMOUNT  in  1935-36 

. 

...  as  the  inside  pages  show 


Entered  as  second-olass  matter  September  11,  1924,  at  the  post  office  at  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1S79.  Published  Semi-Monthly  at  219  N.  Broad  St.,  Phila. 


Jul  15’ 35  pg.  2 


500.000  COPIES... 


a  prize-winning 
novel  is  now  a 
money-winning 
picture  with  a 
ready  -  made 
udience  of 
many  millions. 


At  any  of  these  Exchanges 

NEW  YORK  •  PHILADELPHIA  •  ALBANY 


BUFFALO  •  NEW  HAVEN  •  LOUISVILLE 
WASHINGTON  •  DETROIT  •  NEW  ORLEANS 
PITTSBURGH  •  CLEVELAND  •  BOSTON 
CINCINNATI  •  ATLANTA  •  INDIANAPOLIS 

FIRST  DIVISION 

HARRY  H.  THOMAS ,  President 

Executive  Offices:  RKO  Building,  Radio  City,  New  York 


Sr  .  ->'J- 


-<X<  fijji 

-  ■ 

»afl 


;£&£«  - 


‘  f’s  tapta 

pi 

wwmk 

5-  jrS*:  ,*h.  * 

•fcP'iR 

Astounding  and  Spectacular  Re-Creation  of  H.  RIDER  HAGGARD’S 
Weird  and  Wonderful  Novel  ....  Fabulously  Produced  With  a 


Cast  of  Thousands. 


D  A. ,  h 


I 


lDWELL  l. 


w/f  h 


PAUL  ROBESON  -  LESLIE  BANKS 


Nina  Mae  McKINNEY 


AND  CAST  OF 
THOUSANDS 


Directed  by  ZOLTAN  KORDA 


n  / 


I  I  M  I  T  c  r\ 


D  T  I  C  T  C 


Jul  15*35  pg.  7 


HE  MOST  ENTRANCING  JUNGLE  STORY  SINCE  'TRADER  HORN'!" 

—  Philadelphia  Public  Ledger 

ASTLY  EXCITING.  ONE  OF  THE  SEASON’S  MOST  IMPRESSIVE 
AMAS.  ONE  YOU  SHOULDN’T  MISS!"  —  New  York  American 


unusual/''  **citin 

‘u  N ■  Y  D°»> 

ret/.*,, 


9oee  •  Veryth 

9°f  s  into  the  m 

°  diverts* 

Lnev®<-  been  .  Ce 

be,,e<-  o  dvQn,hea 

y  °nfo9e  j 

~~  L 


PAGE 


THE  EDITOR'S 


The  Philadelphia 


Against  Star  Borrowing 

•  ASIDE  FROM  THE  FACT  that  the  ex¬ 
hibitor  is  always  affected,  there  is  still  an¬ 
other  faction  which  opposes  star  borrowing 
or  star  trading-,  namely  the  stockholders  of 
the  various  companies. 

Would  it  not  seem  that  their  interests 
would  be  best  protected  if  the  stars  who 
bring  in  great  revenues  were  not  loaned  to 
other  companies? 

Of  course,  it  might  be  argued  that  if 
Company  A  loans  to  Company  B,  Company 
B’s  stockholders  might  benefit,  but  that  is 
not  the  concern  of  Company  A. 

In  the  past  borrowed  stars  have  ap¬ 
peared  too  often  because  of  trading.  Some¬ 
times  when  they  have  been  borrowed,  the 
pictures  made  on  other  lots  have  proved 
of  little  value.  The  result  is  that  that  star's 
drawing  powers  are  affected. 

Even  though  the  box  office  draw  is  thus 
affected,  companies  still  continue  to  lend 
and  borrow  until  there  are  few  stars  who, 
at  one  time  or  another,  have  not  appeared 
under  several  banners. 

No  one  can  protest  against  any  plan  that 
makes  for  a  better  industry,  but  it  has  been 
proven  that  interchange  of  stars,  borrowing 
or  star  trading  does  not  necessarily  react 
to  the  benefit  of  the  industry,  the  exhibitor, 
the  public,  or  the  stockholder.  If  enough 
complaints  are  registered  by  those  af¬ 
fected  it  may  be  a  means  of  stopping  this 
condition.  Sitting  idly  by  certainly  won’t 
help. 


The  Exchangeman’s  Opportunity 

•  NO  MATTER  what  a  company  president, 
a  company  production  chief  or  any  high 
executive  may  say,  it  depends,  usually,  upon 
one  individual  to  uphold  the  spirit  of  the 
men  above  him. 

That  individual  is  the  exchange  manager, 
the  employee  who  comes  in  daily  contact 
with  the  exhibitor. 

True,  the  exchange  manager  has  little 
power  that  cannot  be  overridden  by  the 
home  office,  but  certainly,  by  taking  care 
of  the  smaller,  daily  matters  that  come  up, 
he  wields  a  great  deal  of  influence.  Through 
handling  the  exhibitors  with  whom  he  deals, 
he  can  benefit  himself,  his  company,  even 
the  exhibitor.  Often,  the  exchange’s  reve¬ 
nue  rests  largely  on  his  foresight,  his  wis¬ 
dom,  his  handling  of  daily  problems. 

That  there  are  many  types  of  exchange- 
men  is  evident.  After  a  survey  of  the  field, 
it  is  certain  that  the  reason  many  men 
have  risen  from  salesmen  to  exchangemen 
is  because  they  have  been  able  to  retain  the 
confidence  of  exhibitors.  A  difficult  feat  at 
best,  it  is  accomplished  only  through  a  co¬ 
operative  spirit  and  plenty  of  foresight. 

No  credit  at  all  can  be  given  the  ex- 
changeman  who  feels  that  because  the  com¬ 
pany  he  represents  is  powerful  he  must  be 
ruthless.  Rather,  the  smart  distributor 
discards  the  ruthless  tactics  for  ones  which 
bring  better,  permanent  results. 

The  president  of  the  company  may  be  the 
gentleman  who  makes  all  the  statements 
but  it  is  up  to  the  exchangeman  to  see  that 
those  statements  are  carried  out. 


EXHIBITOR 

Circulating  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware.  Issued  on  the  1st  and  15th 
of  each  month  by  Jay  Emanuel  Publications,  Inc.  Publishing  office,  219  North  Broad  Street,  Philadelphia. 
Branches  at  1600  Broadway,  New  York  City;  Washington,  D.  C.  Jay  Emanuel,  publisher;  Paul  J. 
Greenhalgh,  advertising  manager;  Herbert  M.  Miller,  managing  editor.  Subscription  rates:  $2  for  one 
year,  $5  for  three  years.  Single  copies,  15c  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware. 
Publishers,  also,  of  THE  NATIONAL  EXHIBITOR  of  Washington  and  THE  NEW  YORK  STATE  EXHIBITOR. 
Official  organ  of  the  Motion  Picture  Theatre  Owners  of  Eastern  Pennsylvania,  Southern  New  Jersey  and 
Delaware.  Address  all  communications  to  the  Philadelphia  office. 


Read  the  Contract 

A  S  LONG  as  this  business  is  in  existence  there  will 
always  be  some  exhibitors  who  will  say:  “But  I  thought 
that  was  in  the  contract.”  It  does  not  seem  to  make  any  difference 
whether  exhibitor  organizations  advise  their  members:  “Put  it  in 
the  contract.  Read  every  clause.”  It  does  not  seem  to  make  any 
difference  whether  trade  journals  editorialize  in  the  same  manner, 
or,  whether  the  contract  distinctly  provides  against  any  verbal 
agreements. 

Some  exhibitors  still  continue  each  year  as  in  each  year  passed 
in  believing  that  verbal  promises  count  when  a  showdown  comes. 

Of  course,  there  are  some  types  of  men  whose  verbal  promise 
is  as  strong  and  valuable  as  a  written  clause,  but  these  are  few.  No 
man  should  be  blamed  if  another  has  failed  to  take  the  proper  steps 
to  protect  himself. 

To  be  specific,  an  understanding  of  the  contract  becomes  a  real 
money  saver. 

This  year,  at  least  two  companies  took  upon  themselves  not 
only  to  designate  but  redesignate  pictures.  Because  it  has  become 
sort  of  an  industry  practice,  designation  has  been  accepted  under 
protest.  But  why  this  should  become  an  endless  chain  proposition 
is  something  no  one  can  ever  sensibly  justify.  Why  should  any 
company  be  allowed  to  redesignate  in  order  that  it  will  protect 
itself  against  allocating  a  high  percentage  against  a  poor  picture? 
Certainly,  the  distributor  should  take  some  chance. 

This  year,  some  exhibitors  read  their  contracts,  firmly  be¬ 
lieved  that  redesignation  had  no  right  to  be  used  as  a  racket,  pro¬ 
tested  against  such  practice,  refused  to  allow  the  redesignation. 
Result  was  that  they  won  their  point,  saved  themselves  money. 
Next  year,  they  will  see  that  they  are  protected  as  well.  If  every 
exhibitor  read  his  contract,  saw  to  it  that  unwanted  clauses  were 
not  written  in,  he  would  be  doing  himself  a  favor.  No  distributor 
will  fail  to  honor  a  contract’s  terms.  He  cannot  be  held  to  a  verbal 
promise,  but  if  it  is  in  the  contract,  it  will  hold  and  vice  versa. 

Write  it  in  the  contract  and  understand  what  is  written. 


THE  PHILADELPHIA  EXHIBITOR 


Jul  15’  35 


9 


State  Revenue  Department  to  Watch  for 
Chiselling  When  Tax  Collection  Functions 


Honest  Returns  Expected  from  All  Houses — Forms  Being 
Prepared — Levy  Becomes  Effective  July  22 — Various 
Angles  Interpreted 

The  State  Department  of  Revenue  will  keep  a  close  check  on  all  theatres  collect¬ 
ing  the  new  amusement  tax  to  stop  any  chiselling  attempts. 


Masterpiece  Nearly  Set  on 
1935-1936  Announcement 

Eight  Series,  Totalling  58 
Pictures  Listed 


Masterpiece  Film  Attractions,  Inc.,  is 
practically  set  on  its  1935-1936  program. 

Announced  this  week  it  already  includes  8 
Rob  Steele  westerns,  8  Johnny  Mack  Brown 
westerns,  4  Harry  Carey  westerns,  6  Richard 
Talmadge  Action  Pictures,  6  Jack  Perrin 
westerns,  6  Lane  Chandler  westerns,  12  Action 
Pictures,  8  Medallions  produced  by  the  Hal- 
perin  brothers. 

The  Halperin  brothers,  whose  8  pictures  will 
be  the  big  special  melodramas  of  the  lineup, 
have  produced  some  big  pictures  with  Inspira¬ 
tion  Pictures,  with  “White  Zombie,”  a  freak 
cleanup  released  by  United  Artists  as  the  lat¬ 
est  thriller. 

In  its  lineup,  Masterpiece  intends  to  concen¬ 
trate  on  westerns,  action  pictures  and  melo¬ 
dramas  fit  for  all  types  of  houses. 


While  believing  that  most  theatremen  will 
make  honest  returns  on  the  tax,  the  department, 
however,  feels  that  in  this  business  like  in 
others,  there  is  probably  a  percentage  of  chis- 
ellers  who  may  try  to  pocket  part  of  the  tax. 

To  stop  any  such  thoughts,  the  department, 
through  a  spokesman  who  can’t  be  quoted,  in¬ 
dicated  that  it  will  be  on  the  lookout  to  make 
certain  that  the  state  gets  what  is  coming  to  it. 

Whether  checkers  will  be  used  at  various 
times  is  not  known,  but  it  is  being  wondered 
whether  this  means  will  be  resorted  to. 

Forms,  etc.,  for  the  collection  of  the  tax, 
will  be  available  shortly  for  all  exhibitors,  who 
will  pay  the  tax  on  the  10th  of  the  month  fol¬ 
lowing  the  complete  month’s  return. 

The  Exhibitor  will  keep  its  readers  in¬ 
formed  of  any  developments  or  interpretations 
by  the  department. 

The  tax  becomes  effective  July  22. 

It  will  be  at  the  rate  of  1  cent  to  25  cents; 
2  cents  from  26  cents  to  50  cents ;  3  cents  from 
51-75  cents,  etc. 

Floods  Cause  Damage 
to  Upstate  Theatres 


Get  Permits  Here 


In  accordance  with  the  new  state 
amusement  tax  act,  theatres  will  have 
to  get  a  form  of  application  for  permit 
which  costs  $1. 

As  a  convenience  to  its  readers  and 
the  trade,  THE  EXHIBITOR  is  arrang¬ 
ing  to  have  the  applications  for  anyone 
who  wishes  to  get  them  through  its 
office.  They  are  expected  in  shortly. 
Contact  this  office. 

Kensington  Zone  Exhibs 
Agree  to  Act  Together 

Seek  End  of  Various  Competitive 
Practices 


Kensington  exhibitors  held  a  meeting 
July  2,  decided  to  work  together  to  eradi¬ 
cate  objectionable  practices. 

The  Girard  Theatre  was  the  session  ground. 

Present  were  chairman  Lewen  Pizor,  Sam 
Somerson,  Abe  Rovner,  Dave  Shapiro,  Mike 
Lessy,  Joe  Wolf,  John  Bagley,  Henry  Rozin- 
sky,  Sam  Hyman,  Norman  Lewis,  A.  Moeller, 
Sol  Hankin,  Leonard  Schlesinger  (S-W)  I. 
Hirsch,  with  Ben  Amsterdam,  Charles  Segall, 
George  P.  Aarons. 

The  meeting  discussed  abolition  of  certain 
practices  which  exhibitors  find  have  been  cut¬ 
ting  into  their  business. 

Hear  Complaints 

It  was  also  agreed  that  if  an  exhibitor  has  a 
complaint  regarding  shortage  of  product,  the 
committee  would  take  steps  to  remedy  this  sit¬ 
uation. 

It  was  also  agreed  that  objectionable  prac¬ 
tices  would  be  eliminated  and  that  the  new  state 
tax  would  be  passed  on  to  the  public. 

The  meeting  was  very  harmonious  and  an¬ 
other  is  scheduled  for  West  Philadelphia  ex¬ 
hibitors  shortly. 


Golder  Prepares  for  ’35-’ 36 


John  Golder,  Hollywood,  reports  that 
he  is  getting  set  on  his  1935-1936 
lineup. 

With  some  more  Liberty  productions 
to  come  on  his  current  lineup,  with 
some  Bob  Steele,  Tom  Tyler  and  Reb 
Russell  westerns,  and  with  his  specials, 
“High  School  Girl,”  “The  Lost  City,” 
and  “Tomorrow’s  Children”  working 
around,  Golder  has  lines  out  for  some 
new  series  for  the  new  season. 

He  will  have  a  definite  announcement 
shortly. 

Watch  for  it. 


Horlacher  Employees  Frolic 
at  First  Annual  Picnic 

200  Attend  Kugler’s  Outing 
Festival 


Horlacher  Delivery  Service  employees, 
headed  by  President  James  Clark,  at¬ 
tended  the  first  annual  outing  of  the  com¬ 
pany  at  Kugler’s  on  the  Delaware,  July  7. 

The  Jersey  spot  was  the  center  of  the  frolick¬ 
ing,  with  many  guests  present  as  well. 

This  takes  the  place  of  the  much-post¬ 
poned  Jim  Clark  clambake. 

Prize  winners  were : 

Women’s  Race  (60  yds.),  Della  Ferral ; 
Wheelbarrow  race,  Mrs.  Van  Bergen  (Cuneo)  ; 
Milk  bottle  nipple  race,  Katherine  O’Donnell; 
Graham  cracker-whistler  race,  Miss  Dennis; 
Potato  race,  Della  Ferral ;  Egg  race,  Mrs. 
Rouse  (Cuneo)  ;  Sack  race,  Rose  Morris 
(Metro)  ;  Fat  Men’s  race,  Louis  Molitch ;  Three 
Legged  race,  A.  Ohlsen  and  son  (Standard 
Brands)  ;  Film  Messenger  race,  Mike  Rudzin- 
ski ;  Sack  race,  A.  Ohlsen  (Standard  Brands); 
Men’s  beauty  contest,  Walt  Scheetz ;  Children  s 
race,  girls,  Anna  May  Lang,  Agnes  McLaugh¬ 
lin;  boys,  George  Statsney,  Jr.  (Cuneo),  Wil¬ 
liam  Degregoriis,  Emil  Degregoriis;  Waltz 
contest,  Miss  Dennis  and  Harold  Kripes 
(Standard  Brands). 


Delivery  Service  Again  Comes 
Through  on  Time 


The  recent  floods  which  took  place  the 
first  part  of  last  week  proved  disastrous 
to  some  upstate  theatres. 

The  Capitol  Theatre,  Pottsville,  was  dam¬ 
aged  to  the  extent  of  about  $20,000,  with  per¬ 
formances  lost. 

Others  as  well  suffered. 

Once  again,  by  staying  up  all  night  routing 
and  re-routing  their  trucks  with  the  co-oper¬ 
ation  of  local  automobile  clubs,  Horlacher’s 
got  all  film  through  even  in  the  most  flooded 
areas.  This  speaks  well  for  the  company  and 
upholds  the  100%  Horlacher  record. 


Tax  Signs  Mailed 

Every  exhibitor  in  the  Eastern  Penn¬ 
sylvania  area  will  soon  receive  a  sign 
to  be  pasted  in  the  box  office  window  an¬ 
nouncing  the  emergency  amusement  tax. 

Realizing  that  people  might  want  to 
know  what  the  tax  is,  THE  EXHIBITOR 
has  mailed  these  signs  to  all  theatres 
who  will  find  that  using  them  will  avoid 
a  lot  of  questions  being  asked. 

Original  suggestion  came  from  Presi¬ 
dent  Lewen  Pizor,  MPTO,  who  pointed 
out  such  a  sign  in  the  box  office  window 
would  help  clarify  the  situation  for 
patrons. 


10 


Jul  15'35 


THE  PHILADELPHIA  EXHIBITOR 


Governor  Earle  Paves  Way  for  Sunday 
Movie  Vote  by  Signing  Local  Option  Bill 


Pennsylvania  Chief  Executive  Gives  Approval  July  3 — 
Philadelphia  City  Taking  Action  Soon — Procedure  for 
All  Localities  Outlined 


The  way  has  been  made  clear  for  the  Sunday  movie  local  option  vote,  Novem¬ 
ber  5.  Governor  George  H.  Earle  signed  the  measure  July  3,  at  Harrisburg. 


The  measure  gives  electors  in  any  political 
sub-division  of  the  State — that  is  cities,  bor¬ 
oughs,  towns  and  townships — the  right  to  vote 
on  whether  they  want  Sunday  movies  in  their 
communities  after  2  P.  M. 

The  bill  provides  that  the  referendum  may 
be  placed  on  the  ballots  by  the  County  Com¬ 
missioners  upon  petition  signed  by  a  number 
of  electors  of  the  municipality  equal  to  five  per 
cent,  of  the  highest  vote  polled  at  the  last 
preceding  municipal  or  general  election. 

It  also  stipulates  that  for  this  year  only, 
but  not  in  succeeding  years,  the  referendum 
can  be  placed  on  the  ballot  either  by  meeting 
the  5  per  cent,  of  the  voters  requirement  or  else 
by  petition  of  City  Council  in  Philadelphia  or 
the  corresponding  legislative  body  of  any  other 
municipal  sub-division.  In  future  years  it  must 
be  done  by  petition  of  the  voters. 

In  those  communities  where  the  petition  is 
filed,  either  by  the  voters  or  the  municipal 
government,  the  question  can  be  placed  on  the 
ballots  for  next  November’s  election,  but  it 
cannot  be  submitted  to  a  vote  more  than  once 
in  five  years. 

In  its  original  form  the  bill  made  it  man¬ 
datory  to  hold  referendums  in  every  com¬ 
munity  next  November.  In  that  form  it  faced 
defeat  in  the  Senate  and  the  amendment,  re¬ 
quiring  that  petitions  be  filed,  was  inserted. 
This  provision  won  over  the  support  of  half 
a  dozen  Senators. 


Important  Clauses 

In  addition  to  providing  for  referen¬ 
dums  to  ascertain  the  will  of  electors 
with  reference  to  Sunday  motion  picture 
exhibitions  and  sound  motion  pictures 
exhibitions  together  with  orchestral  or 
other  instrumental,  musical  or  mechani¬ 
cal  musical  accompaniment,  prelude 
playing  or  selection  in  connection  with 
or  incidental  thereto,  and  providing 
penalties,  the  new  law  regulates  the  em¬ 
ployment  of  persons  in  conducting  such 
exhibitions  on  Sundays. 

In  municipalities  where  daylight  sav¬ 
ing  time  is  observed  it  is  important  for 
exhibitors  to  know  that  the  words,  “two 
o’clock,  post  meridian,”  are  defined  in 
the  new  law  to  mean  “two  o’clock,  post 
meridian,  eastern  standard  time,  except 
during  the  period  commencing  the  last 
Sunday  in  April  and  ending  the  last  Sat¬ 
urday  in  September,  inclusive,  when 
such  words  shall  be  construed  to  mean 
two  o’clock,  post  meridian,  eastern  day¬ 
light  saving  time,  provided  that  eastern 
daylight  saving  time  is  the  customary 
time  in  common  use  in  such  municipa¬ 
lity  during  such  period.” 


Another  amendment  made  in  the  final  stages 
of  the  bill’s  consideration  imposes  a  flat  fine  of 
$50  upon  persons  who  exhibit  motion  pictures 
on  Sunday  in  municipalities  where  they  have 
not  been  approved  by  the  electors.  The  penal 
clause  previously  provided  that  the  fine  should 
“not  exceed”  $50. 

Philadelphia  is  expected  to  be  one  of  the 
cities  earliest  in  the  field  with  formal  steps  to 
allow  citizens  to  pass  on  the  question  at  the 
November  general  election. 

This  can  be  done  on  petition  either  of  City 
Council  cr  5  per  cent,  of  the  voters  to  the 
County  Commissioners  requesting  them  to  place 
the  question  on  the  ballot. 

City  Council  is  already  on  record  here  as 
favoring  a  referendum  on  the  question.  The 
Governor’s  office  has  on  file  an  official  copy  of 
a  resolution  adopted  by  Council  on  June  7. 

The  question  may  only  be  submitted  to  the 
voters  of  any  locality  after  petition  to  the 
County  Commissioners  by  the  city  or  Borough 
Council  or  Township  Commissioners  or  super¬ 
visors,  as  the  case  may  be,  or  by  petition  of 
electors  equal  to  at  least  5  per  cent,  of  the 
highest  vote  cast  for  any  candidate  in  the 
municipality  at  the  last  preceding  general  elec¬ 
tion. 

The  bill  contains  no  provision  for  the  peti¬ 
tion  of  the  electors  in  townships,  with  the 
result  that  referendums  in  such  political  sub¬ 
divisions  may  be  requested  only  by  the  town¬ 
ship  commissioners  or  supervisors. 

The  bill  contains  provision  to  the  effect  that 
in  those  localities  where  Sunday  motion  picture 
exhibitions  are  permitted,  no  person  shall  be 
employed  as  a  projectionist  or  operator  on 
Sunday  unless  he  shall  have  had  24  consecu¬ 
tive  hours  of  rest  during  the  preceding  six  week 
days. 

Harrisburg 

Harrisburg  theatremen  have  not  indicated 
whether  the  industry  or  any  individual  will 
start  a  movement  to  get  Sunday  motion  pic¬ 
tures  for  the  Capital  City,  nor  would  any 
members  of  City  Council,  which  may  petition 
Dauphin  County  Commissioners  to  submit  the 
question  to  the  voters  next  November,  express 
their  opinions  on  the  subject. 

“It  will  be  the  attitude  of  Wilmer  and  Vin¬ 
cent,”  said  C.  Floyd  Hopkins,  Harrisburg  rep¬ 
resentative,  W.  and  V.,  operating  the  Colonial, 
State  and  Victoria,  Harrisburg,  “to  give  the 
public  what  it  wants  as  we  always  have  tried 
to  do  in  the  past.  If  the  people  of  Harrisburg 
vote  for  Sunday  movies,  we’ll  show  them.  If 
they  don’t,  we're  not  going  to  kick  about  it.” 

After  communicating  with  Washington  head¬ 
quarters  of  Loew  s,  Inc.,  Sam  Gilman,  manager, 
Loew’s  Regent,  Harrisburg,  reported  his  em¬ 
ployers  “were  not  prepared  to  make  a  state¬ 
ment  at  this  time.” 

“I  have  never  been  where  they  have  Sunday 
movies,  and  I  haven’t  formed  any  decided  opin¬ 
ions  on  the  subject,”  said  Walter  Yost,  Roxy 


I 

How  to  Petition 


The  Schwartz-Melchiorre-Barber  Sun¬ 
day  motion  picture  measure  paves  the 
way  for  communities  to  decide  whether 
a  majority  of  their  residents  want  mov¬ 
ing  pictures  on  Sunday  after  2  P.  M. 

The  act  does  not  designate  any  pro¬ 
cedure  to  be  followed  in  preparing  the 
petitions  or  having  them  signed.  The 
Legislative  Reference  Bureau  announced 
that  any  voter  may  prepare  a  petition  or 
simple  demand  in  writing,  use  any  suit¬ 
able  form  desired  and  obtain  signatures 
in  the  same  manner  they  are  obtained 
on  any  other  petition. 

After  this  year,  the  will  of  the  electors 
may  be  ascertained,  but  not  oftener 
than  once  in  five  years,  and  the  ques¬ 
tion  shall  be  submitted  to  the  electors 
upon  demand  in  writing  of  petitioners 
equal  to  at  least  five  per  cent,  of  the 
highest  vote  for  any  office  in  the  munici¬ 
pality  at  the  last  preceding  general  elec¬ 
tion.  Such  petition  shall  be  filed  with 
the  corporate  authorities  at  least  sixty 
days  before  the  day  of  any  general  or 
municipal  election  at  which  the  question 
is  to  be  submitted,  and  if  the  petition 
is  signed  by  the  requisite  number  of 
petitioners,  it  shall  thereupon  be  certi¬ 
fied  to  the  county  commissioners  who 
shall  cause  such  question  to  be  submit¬ 
ted  in  the  same  manner  as  provided 
in  the  act  for  the  election  this  year. 

Legislative  Reference  Bureau  at  Har¬ 
risburg  suggests  that  petitions  for  refer¬ 
endum  on  Sunday  movies  should  be  filed 
with  county  commissioners  at  least  28 
days  before  November  elections  to  per¬ 
mit  time  to  have  ballots  printed,  etc. 
It  suggested  further  that  it  would  be 
advisable  to  obtain  advice  of  county 
commissioners  with  reference  to  final 
date  for  filing  petitions. 


and  Grand  Theatres,  Harrisburg.  “Although 
I,  personally,  don't  care  whether  we  have  Sun¬ 
day  pictures  or  not,  I  think  they  would  be  very 
nice  for  lots  of  people.  Whatever  the  others 
do,  we'll  do,  but  I  don't  intend  to  take  the 
lead  in  any  effort  that  may  be  made  to  bring 
Sunday  movies  to  Harrisburg.” 

“I  cannot  decide  the  Sunday  movie  question 
until  after  I  see  what  the  larger  theatres  are 
going  to  do,”  T.  B.  Heckard,  Broad  Street 
Theatre,  Harrisburg,  asserted.  "I  shall  be 
guided  by  what  they  do.” 

While  Irvin  Engle,  manager.  Capital,  Harris¬ 
burg,  declared  he  had  formed  no  definite  opin¬ 
ions  on  the  subject,  he  admitted  he  would 
“follow  suit”  of  other  Harrisburg  theatres. 

Isaac  Marcus,  owner  and  operator,  Rialto  and 
National  Theatres,  Harrisburg,  declared  em¬ 
phatically  that  he  was  “not  in  favor  of  Sun¬ 
day  movies”  because  he  thought  “six  days 
enough  for  anyone  to  work.’  He  added,  how¬ 
ever,  that  if  other  theatres  in  Harrisburg  oper¬ 
ate  on  Sunday,  he  would  be  “compelled”  to  do 
the  same. 


PARAMOUNT  IN  FEATURES  -  PARAMOUNT  IN  SHORTS 


.■  PARAMOUNT  IN  PLAYERS  - 


Jul  15*35  pg.  11 


PARAMOUNT'S 
JUBILEE  YEAR 


1935  ■  1936 

First  Quarter  Releases 


•  PARAMOUNT  IN  DIRECTORS  • 


STORIES  -  PARAMOUNT  IN  WRITERS 


yCParamomt\ 


1935-36  PARAMOUNT'S  J 


DATE 


Aug. 


title 


AUGUST 


"ANNAPOLIS 

FAREWELL" 


CAST  •  •  •  DIRECTOR  •  •  •  HIGHLIGHTS 


Aug. 


// 


HERE  COMES  COOKIE 


n 


Aug. 


H\ 


THE  LAST  OUTPOST 


n 


DIR  GUY  STANDING  and  RICHARD  CROMWELL- the  famous  "father-son"  combination  of 
'  The  Lives  of  a  Bengal  Lancer"— in  a  story  equally  dramatic.  Also  ROSALIND  KEITH, 
JOHN  HOWARD,  and  the  midshipmen  of  the  United  States  Navy.  Directed  by  ALEXANDER 
HALL  ("Little  Miss  Marker", "Goin'  to  Town").  


GEORGE  BURNS  and  GRACIE  ALLEN  in  a  riot  of  fun,  supported  in  their  mad  antics  by  a 

picked  supporting  cast  of  popular  screen  stars,  also  with  JACK  POWELL,  famous  trick 
trap  drummer.  Directed  by  NORMAN  McLEOD  (  Horse  Feathers  ). 


A  breath-taking  story  of  daring  deeds  during  the  World  War.  Excited  action  throughout,  with 
a  startling  climax.  Crammed  with  spectacular  and  thrilling  action  CARY  GRANT  CLAUDE 

RAINS,  GERTRUDE  MICHAEL.  Directed  by  CHARLES  BARTON  (  Wagon  Wheels  ). 


Aug.  16 


Aug.  23 


Aug.  23 


Aug.  36 


n 


PETER  IBBETSONi 


One  of  the  great  classics  of  all  time.  Read  by  millions  as  Du  Maurier's  famous  novel;  seen  by 

millions  as  the  celebrated  staqe  play;  applauded  by  thousands  as  DeemsTaylor  s  magnificent 

opera.  With  GARY  COOPER,  ANN  HARDING,  IDA  LUPINO,  JOHN  HALLIDAY.  Directed 
by  HENRY  HATHAWAY  ("Lives  of  a  Bengal  Lancer"). 


"WANDERER  OF  THE 

WASTELAND" 


n 


WITHOUT  REGRET 


n 


"EVERY  NIGHT  AT 
EIGHT" 


The  ace  of  Westerns.  As  a  silent  picture  this  Zane  Grey  production  was  a  box-office  clean-up. 

Will  be  a  fitting  counterpart  to  Paramount's  past  successes—  The  Last  Hound  Up  ana 
"Wagon  Wheels."  Cast  to  be  selected.  Directed  by  OTTO  LOVERING. 


A  thrilling  upperworld  melodrama  with  an  unusual  and  fascinating  plot.  Builds  to  a  starting 

climax  that  holds  the  audience  in  excited  suspense  to  the  very  end.  In  the "5 AROLD 

LANDI,  KENT  TAYLOR,  FRANCES  DRAKE  and  PAUL  CAVANAGH.  Directed  by  HAROLD 
YOUNG  ("The  Scarlet  Pimpernel"). 


SEPTEMBER 


Sept.  6 


'THE  BIG  BROADCAST 
OF  1935" 


The  first  motion  picture  to  take  advantage  of  the  tremendous  inf :e rest  in  the  currently  popular 

"amateur"  radio  hours.  GEORGE  RAFT,  ALICE  FAYE,  FRANCES  LANGFORD  PATSY 
KELLY  THREE  RADIO  ROGUES.  Music  by  Fields  &  McHugh,  who  wrote  I  Can  t  Give  You 

Anything  But  Love",  "Lost  in  a  Fog", "Thank  You  for  a  Lovely  Evening.  Directed  by  RAOUL 

WALSH  ("Cockeyed  World", "The  Bowery"). 

One  of  the  year's  biggest  pictures,  with  a  cast  that  reads  like  a  who's  who  of  screen  . radio  and 
stage.  Swell  music  by  Ralph  Rainger  and  Whiting  C^losGardel  and  Ray 

xt  ui  nivir  rRO^RY  AMOS  'N'  ANDY.  ETHEL  MERMAN,  JACK  OAKIE,  KUnNb 
ALLEN  LYDA  RObIrTI  MARY  BOLAND  CHARLIE  RUGGLES,  JESSICA  DRAGONETTE. 

SIR  GUY  STANDING  GAIL  PATRICK,  RAY  NOBLE  AND  ORCHESTRA  and  other  star 
specialties.  Directed  by  NORMAN  TAUROG  ("Mrs.  Wiggs  of  the  Cabbage  Patch  ). 


Sept.  13 


Sept.  13 


"HANDS  ACROSS  THE 
TABLE" 


n 


Sept.  20 


Sept.  27 


THE  VIRGINIA  JUDGE 


n 


// 


TWO  FOR  TONIGHT 


n 


A  glorious  story  of  young  life  by  Vina  Delmar,  whose  novels  and  magazine  stories  have  an 

amazing  popularity  CAROLE  LOMBARD  is  cast  as  a  big  city  manicurist  who  yearns  to  hold 
hTnds  romanticaUy  wf.h  someone  tall,  dark  and  handsome.  A  cast  of  prominent  players  will 
be  chosen.  Directed  by  MITCHELL  LEISEN  ("Murder  at  the  Vanities  ). _ 

Brings  to  the  screen  the  grand  character  who  for  years  has  made  millions  rock  with 
in  the  good  old  "two-a-day."  A  motion  picture  so  humorously  human  as  tobe  certain ‘ 

With  WALTER  C.  KELLY  (The  Virginia  Judge  himself),  JOHNNY  DOWNS,  STEPIN  FETCH 
and  RICHARD  CROMWELL.  Directed  by  RALPH  MURPHY  ("70,000  Witnesses  , 
Fadden's  Flats").  _ _ _ _ 


Funnier  than  "She  Loves  Me  Not".  .  .  .  more  tuneful  than  "HI^w^yTolAND  "lYNNE 
"Mississippi"  A  BING  CROSBY  musical  with  JOAN  BENNETT,  MARY  BOLAND,  LYNNE. 
OVERMAN  ERNEST  COSSART  and  THELMA  TODD  Music  by  Gordon & 
of  "Stay  as  Sweet  as  You  Are",  "With  My  Eyes  Wide  Open.  Directed  by  FRANK  TU  1 1  Lfc 
("Here  Is  My  Heart"). _ _ _ _ 


ii 


SO  RED  THE  ROSE 


n 


Sept.  27 


a 


a 


Oct.  4 


HOPALONG  CASSIDY 

"LET'S  GET  MARRIED" 


The  best-sellinq  novel  of  1934.  Stark  Young's  great  story  was  read  by  at  least  one  million 
JSjr  It  was9  publicized  to  additional  million.  ™  S^^lSEd.' 

WALTER  CONNOLLY,1  RANDOLPH1  SCOTT,  HARRY  ELLERBE  and  D.  MOORE.  Directed 
by  KING  VIDOR  ("The  Big  Parade",  "Street  Scene"). 


TU  fir<st  „«  ,ix  new  Westerns  to  be  made  from  Clarence  Mulford's  famous  novels.  These 

These5 should  ‘Jrove  te°  be  ^ great ' 'seAes  - 

"Hopalong  Cassidy",  PAULA  STONE,  JAMES  ELLISON.  Director  to  be  selected. 


ring  SYLVIA  SIDNEY  and  FRED  MacMURRAY.  Directed  by  Alfred  Santell. 


Oct.  4 


Oct.  II 


Oct.  18 


Oct.  18 


Oct.  25 


a 


a 


AMATEUR  HOUR 


"ROSE  OF  THE 

RANCHO" 


a 


CORONADO 


a 


Paramount  strikes  first  with  a  showmanly  lively .  tuneful 

ace^ong'^nudcers"1  Tentative^  cast3 includes^  WILLIE  HOWARD,  GRACE  BRADLEY,  RAY 
MILLAND,  GEORGE  BARBIER  and  Benny  Baker. _ 

The  first  big  outdoor  musical  from David 'Belashs  qrea^ 

Ralph  Rainger  and  Leo  Robin  w^se  Love  in  Bloom  Qperatic  star  and  JOHN 

BOL°S  WILLIE  "HOWARD,^  HERB^  WILLIAMS.  by  MARION  GERING  ("Thirty 

Day  Princess").  _ _ _ _ _ _ 

Most  original  musical  idea  in  years-and  NO^b-^e  - 

action.  Music  by  Gordon  ^Qy/Nsk^LYllNE  ^OVERMAN,  GEORGE  BARBIER, 

NORMAN  McLEOD  rlt's  a  Gllt  >• 


II 


ROUGH  ON  DAMES' 


"THE  MILKY  WAY" 

Jul  1 5 T  3  5  pg.  12 


by  CARL  BRISSON.  The  director  has  not  yet  been  selected. _ _ _ 

One  of  the  best  laugh-getting  plays  of  1934.  A  provoking  comedy^f^  ^OYd' ADOLPHE 


UBILEE  GROUP  1935-36 


ROAD  SHOW  SPECIAL 


Cecil  B.  De  Mille's  THE  CRUSADES 


Cecil  B.  DeMille’s  most  pretentious,  romantic  and  dramatic  spectacle,  with  a  cast  of 
thousands  headed  by  Loretta  Young,  Henry  Wilcoxon,  Ian  Keith,  Katherine  DeMille, 
C.  Aubrey  Smith,  Joseph  Schildkraut  and  Alan  Hale  ■  »  ■  This  picture  has  been 
withdrawn  from  the  release  schedule  in  August  for  special  handling  in  long  runs 
and  will  probably  be  generally  released  late  in  the  Fall  or  in  the  early  Winter. 


SECOND  QUARTER  •  November  •  December  •  January 


CLAUDETTE  COLBERT  in  "THE  BRIDE  COMES 

HOME”  with  FRED  MacMURRAY.  Directed  by  WESLEY 
RUGGLES.  The  combination  that  made  such  a  hit  of 
"The  Gilded  Lily". 

JOE  PENNER  in  “COLLEGIATE”  with  JACK  OAKIE, 
WENDY  BARRIE,  LYNNE  OVERMAN,  GORDON  AND 
REVEL  and  an  all-star  cast.  With  music  by  Gordon  and 
Revel,  who  wrote  the  “College  Rhythm"  score. 

MAE  WEST  in  "KLONDIKE  LOU”-America's  Sweet- 
Hot  as  the  "Flame"  of  the  Yukon,  melting  the  Frozen  North. 

"QUEEN  OF  THE  JUNGLE"  Successor  to 

"King  of  the  Jungle,"  the  picture  that  scored  so  heavily 
at  the  box-office  in  1933. 

CAROLE  LOMBARD  in  “THE  NEW  DIVORCE.” 

A  gay  and  exciting  screenplay  of  modern  marriage  and 
modern  morals,  produced  under  the  personal  supervision 
of  ERNST  LUBITSCH. 


MARLENE  DIETRICH  and  GARY 
COOPER  in  “THE  PEARL  NECKLACE.”  Brings  this 
duo  together  again  in  a  picture  that  will  top  their  great 
success  in  "Morocco."  Directed  by  FRANK  BORZAGE, 
who  directed  "A  Farewell  to  Arms." 

BING  CROSBY  in  “ANYTHING  GOES.”  All-star 

cast.  Crosby  in  the  No.  1  Broadway  musical  hit,  with  the 
greatest  score  in  years.  "It's  the  Top!" 

"13  HOURS  BY  AIR"  One  of  the  greatest 

aviation  stories  ever  written. 

"SPRING  STORM"  CARL  BRISSON,  JOE 
MORRISON,  KITTY  CARLISLE  in  a  glorious  musical 
comedy,  with  a  great  singing  cast. 

2nd  ZANE  GREY  PRODUCTION  Another 

No.  1  Western  by  the  world's  greatest  writer  of  this  popu¬ 
lar  type  of  fiction. 


THIRD  QUARTER  •  February  •  March  •  April 


MARLENE  DIETRICH  in  “INVITATION  TO 

HAPPINESS.”  Directed  by  LEWIS  MILESTONE  ("Front 
Page"  and  "All  Quiet  on  the  Western  Front"). 

JAN  KIEPURA  in  “SONG  OF  THE  NILE.” 

Paramount  scoops  the  entertainment  world  and  signs  this 
romantic  singing  star  of  7  continents.  Directed  by 
FRANK  TUTTLE. 

CLAUDETTE  COLBERT  in  “ONE  WOMAN.” 

The  Academy  Award  winner  in  a  thrilling,  fast-moving 
story  from  the  best-selling  novel  by  Tiffany  Thayer. 

GARY  COOPER  in  “THE  LIGHT  THAT  FAILED.” 

Rudyard  Kipling's  great  classic  comes  to  the  screen  as  a 
great  emotional  photoplay,  written  by  the  famous  drama¬ 
tist,  Sidney  Howard. 


MAE  WEST  in  “GENTLEMEN’S  CHOICE.”  In  this 

picture  MAE  will  be  surrounded  by  a  cast  of  top  box- 
office  names  in  a  breath-taking  melodrama  crammed 
with  action  and  loaded  with  laughs. 

"THE  CASE  AGAINST  MRS.  AMES" 

The  No.  1  magazine  story  of  1934,  published  in  Collier's 
and  read  by  5,000,000  people.  All-star  cast. 

"WAIKIKI  WEDDING"  A  superb  musical  comedy 
set  against  the  seductive  background  of  tropical  Hawaii. 
As  intriguing  as  soft  Hawaiian  music,  as  glamorous  as  a 
night  on  Waikiki  Beach. 

"NATIONAL  VELVET"  The  best-selling  novel 
of  1925.  The  Book  of  the  Month  for  May  with  an  advance 
sale  of  50,000  copies.  Every  company  in  the  business 
tried  to  buy  this  property. 


BING  CROSBY  in  “HER  MASTER’S  VOICE”  with  MARY  BOLAND. 
1934' s  great  Broadway  comedy  stage  sensation.  Made  to  order  for  BING  CROSBY. 


FOURTH  QUARTER  •  May  •  June  •  July 


Picture  for  release  during  the  last  quarter  will  be  chosen 
from  important  properties  now  owned  by  Paramount, 
among  them  "SAMSON  AND  DELILAH”... "CARMEN” 
. .  .VICTOR  HERBERT’S  OPERETTAS  . .  ."GARIBALDI” 


. . .  The  latest,  most  interesting  plays,  novels  and  stories 
will  also  be  acquired  during  the  coming  months,  and 
from  these  new  acquisitions  will  be  rounded  out  the  com¬ 
plete  Paramount  Program  for  1935-1936. 

Jul  1 5 ’ 35  pg. 


Paramount  is  TOPS  in  Shorts 


Jul  15'35  pg.  14 


6  POPULAR  SCIENCE  SHORTS  .  .  ■  These  shorts  will  portray 

in  full  color  the  wonders  of  science.  Popular  Science  Monthly  will  ad¬ 
vertise  and  publicize  these  short  subjects  to  over  2,000,000  readers. 

6  COLOR  CLASSICS  .  .  ■  Max  Fleischer’s  third-dimensional  “Color 

Classics”  proved  a  hit  this  year.  Three-Color  Technicolor  will  be 
used  instead  of  two-color. 


12  POPEYE-The  Sailor  .  .  ■  Champion  of  all  cartoon  shorts. 

Popeye  Clubs  all  over  the  country  are  sending  thousands  of  Popeye 
enthusiasts  into  theatres  to  root  for  the  screen’s  most  popular  cartoon. 


12  BETTY  BOOP  .  .  ■  Will  introduce  King  Features’  leading  comics  — 

“Henry,  the  funniest  living  American”,  will  be  the  first.  To  be 
followed  by  such  famous  characters  as  Soglow’s  “Little  King”  “Boob 
McNutt”  “The  Katzenjammer  Kids”  “Polly  and  Her  Pals”  “Tillie 
the  Toiler”  and  “Toots  and  Casper.”  Third  -  dimensional  process. 


SINBAD  THE  SAILOR  .  .  ■  A  Three-Color  Special  in  Two-Reels .  .  . 

Starring  POPEYE  —  A  feature  short  —  A  short  to  be  featured! 
“Popeye  the  Sailor”  and  “Sinbad  the  Sailor” — the  two  greatest  gobs 
that  never  sailed,  in  a  series  of  adventures  that  should  get  all  awards 
for  outstanding  entertainment. 


20  Paramount  VARIETIES  .  .  ■  Novelty  one-reelers,  introducing 

the  newest  ideas  in  entertainment.  The  spice  of  life,  laughs, 
cockeyed  comedies,  music  —  in  a  series  of  unusual  short  features. 


18  Paramount  HEADLINERS  .  .  a  Entertainment  bull’s-eyes. 

Every  headliner  a  star  from  radio,  stage  or  screen.  Comedy  patter,  low- 
down  blues,  swaying  dance  tunes.  All  with  top-notch  personalities. 

13  Paramount  PICTORIALS  .  .  a  Thrilling  adventures  in  odd  corners 

of  the  world.  Some  in  color.  Everything  that  is  new  and  interesting. 


6  Paramount  SCREEN  SONGS  .  .  .  The  "Bounding  Ball”  returns 

by  popular  demand  in  a  cartoon  series.  Will  feature  only  the 
latest  and  most  popular  songs,  sung  by  leading  radio  personalities. 

Grantland  Rice  SPORTLIGHTS  .  .  ■  15th  Anniversary  Series. 

Grantland  Rice  promises  to  deliver  the  most  outstanding  series  of 
these  glimpses  into  the  world  of  sports  that  he  has  ever  produced. 


PARAMOUNT  NEWS  ■  •  ■  The  Eyes  and  Ears  of  the  World 

All  the  important  news  first  and  "scoops”  that  the  others  don’t 
get.  Paramount  News  is  the  standard  newsreel  of  the  world. 


THE  PHILADELPHIA  EXHIBITOR 


15 


IN  THE  SPOTLIGHT 


Nothing  escapes  the  camera.  Those  who 
enter  the  headlines  are  here  recorded  via 
the  photographic  route. 


COMRADE.  By  special  messenger 
from  Kovno,  by  special  plane  from 
England  comes  (his  latest  photo 
of  Vine  Street’s  ambassador  to 
Russia,  Comrade  David  Barristski, 
now  taking  Russia  day  by  day  and 
bringing  back  fond  recollections  for 
the  industry.  Positively  known  to 
have  started  the  42  day  trip  on  the 
S.  S.  Rotterdam  alone,  he  reports 
to  our  special  correspondent  that 
Russia  offers  fertile  soil  for  inde¬ 
pendent  exhibitors. 


NO  BALLY.  This  is  not  an  adver¬ 
tisement  for  the  Traco  Theatre, 
Toms  River,  N.  J.,  but  the  son  of 
Mr.  and  Mrs.  Iz  Hirschblond  who 
operate  the  theatre  in  that  town. 
Iz  is  scheduled  to  be  host  to  Var- 
ietymen  at  a  clambake  in  August. 


EDITOR.  AI  Sherman,  well  known 
newspaperman,  is  now  the  editor  of 
the  Columbia  “Mirror,”  a  publica¬ 
tion  which  reaches  Columbia  ac¬ 
counts. 


JEP  Cand'.d  Photo 

BEFORE  THEY  STARTED.  Jeff  Davis,  UA  salesman;  Betty  McCaffrey,  booker, 
and  Rube  Brenner,  salesman,  are  snapped  by  THE  EXHIBITOR  cameraman 
in  Grand  Central  Terminal,  New  York  City,  July  4,  as  they  started  for  the 
coast  UA  convention. 


P 


ALL  ACCOUNTED  FOR.  When 
New  Jersey  governor  Harold  Hoff¬ 
man  officiated  at  the  opening  of 
Bill  Hunt’s  new  pier  in  Wildwood, 
N.  J.,  the  cameraman  not  only 
managed  to  snap  him,  but  also  to 
include  the  picture  of  Ben  Harris, 
Masterpiece’s  ever  present  booker. 


TO  COAST.  Harry  Gold,  United 
Artists’  eastern  sales  manager,  and 
Paul  Lazarus,  western  sales  man¬ 
ager,  pose  on  the  trip  to  the  UA 
coast  convention. 


SIGNED.  Walter  Abel,  stage  star, 
who  appears  in  “The  Three  Muske¬ 
teers,”  is  here  pictured  flanked  by 
Reginald  Armour  (left)  and  Frank 
A.  Kennedy  (right),  both  RKO 
foreign  representatives. 


Jul  15'35  pg.  16 


Copy  of  Form  to  be  Filled  Out  for  State  Permit  Under  New  Law 


form  eSTA-l 

commonwealth  of  Pennsylvania 

APPL 1  CAT  1  OH  FOR 

DEPARTMENT  Of  REVENUE 

AMUSEMENT  PERMIT 

DATE 

.  19 

IfRIAT  OR  TTPErtlTC  AIL  I  IP  ORM  AT  I  OR  IR  PULL* 

COMMONWEALTH  Of  PENNSYLVANIA 
COUNTY  Of _ 


IrahE  OF  PRODUCER  *  I  ADI  V IDUAL.  PAATAERSMIF,  CORPORATIOR1 


I  ADORE  SS  “  STREET  ARO  RUMBER1  1  FOST  OFFICE1  » COUNTY  »  <  STATE  1 

BEING  OULY  SWCKN,  MAKES  APPLICATION  FOR  PERMIT  TO  CONDUCT  PLACES  Of  AMUSENCNT  AS  HEREIN  ©ESCRIBED.  AS  REQUIRED 
BY  ACT  NO.  183  APPROVED  THE  22  '■•d  DAY  OP  Ju  nE,  1935,  AND  FURTHER  SWEARS  THAT  ALL  STATEMENTS  CONTAINED  HEREIN 
ARE  TRUE  AND  CORRECT . 


USE  THIS  PORTION  OF  FORM  WHEN  PRODUCER  CONOUCTS  AN  AMUSEMENT  AT  REGULARLY 

SCHEDULED  TIMES  DURING  THE  YEAR  AT  A  PERMANENT  LOCATION. 


description  of  AMUSEMENTS 


i 

SAME  UR0ER  MM  1  CM  COROUCTEO 

LOCATIOR  -  STREET  ARO  RUMBER.  CITY  OR  TOmR 

MAD  OF  AMUSEMERT 

IS  AMUSEMERT  COROUCTEO  REGULARLY  AT  THIS  LOCATIOR 

GIVE  SCHEDULE 

YFK  OR  RO 

DAILY.  WEEKLY •  SEMI -REEML T. MOATMLT » ETC. 

2 

RAME  UROER  RMICM  COROUCTEO 

LOCATIOR  ~  STREET  ARO  RUMBER,  C 1  XT  OR  TOM 

MAO  OF  AMUSEMERT 

1}  AMUSEMERT  COROUCTEO  REGULARLY  AT  THIS  LOCATIOR 

GIVE  SCHEDULE 

TES  OR  10 

DAILY.  MEEKLY.  SEM 1  "MEEKLY. MORTHLT.  ETC. 

3 

SAME  UROER  RMICM  COROUCTEO 

LOCATIOR  ~  STREET  ARO  RUMBER,  CITY  OR  TORS 

MAO  OF  AMUSEMERT 

IS  AMUSEMERT  COROUCTEO  REGULARLY  AT  THIS  LOCATIOR 

GIVE  SCHEDULE 

US  OR  RO 

OAILY,  meekly,  umi-reeklt.morthly.etc. 

4 

RAME  UROER  RMICM  COROUCTEO 

LOCATIOR  ~  STREET  ARO  RUMBER,  CITY  OR  TORA 

MAO  OF  AMUSEMERT 

IS  AMUSEMERT  COROUCTEO  REGULARLY  AT  THIS  LOCATIOR 

GIVE  SCHEDULE 

YU  0«  »0 

OAILY.  KEKLY.  SEM|-*EKLY  .MQRTML Y  .  ETC, 

5 

RAME  UROER  RMICM  COROUCTEO 

LOCATIOR  -  STREET  ARO  RUMBER,  CITY  OR  TORR 

A 1  ID  OF  AMUSEMERT  ‘ 

i  ‘ 

IS  AMUSEMERT  COROUCTEO  REGULARLY  AT  THIS  LOCATIOR 

GIVE  SCHEDULE 

YES  OR  RO 

OAILY.  MEEKLY.  SEMI-REEKLY.MORTHLY.ETi, 

IP  PERMITS  ABE  PISIREP  FOR  MORE  Thai  PlYt  PLACES  USE  AOOlliOlAL  SHEET.  SHORIRG  OESCRIFTIOl  AS  AflflJLE. 


z> 

m 

o 

o 

30 

o 

z 

c 

Z 

01 

m 

» 


! 

%  \  \ 


■o 

m 

30 


Z 


z 

c 

z 

CD 

m 

30 


USE  THIS  PORTION  OF  FORM  WHEN  PRODUCER  CONDUCTS  AN  AMUSEMENT  FOR  A  LIMITED 
TIME  AND  AT  ONE  LOCATION. 


description  op  amusement 


■  AXt  URDER  RHICH  CDROuCTIO 

LOCAT I  OR  ~  STREET  ARP  RUMbER,  CITY  OK  TOUR 

MAO  OF  RMUSEMEAT _ 

DATE  00  DATES  FOP  RHICH  PERMIT  IS  REQUESTED 

RUMBER  OF  FERFORMARCES  DAILY 

R AML  OF  oraer  or  lessee  of  premises  rhere  AMUSEMERT 

IS  COMQUCTED - - - -y- Y - - . - 

ADDRESS  OF  ORAER  OR  LESSEE  OF  ASOvE  PREMISES 

USE  SEPARATE  APPLICATIOR  FORM  FOR  EACH  PERMIT  REQUESTED  FOR  A  l  I  M  I  T  f  0  TIME. 


Forms  prepared  and  prescribed  by  the 
Department  of  Revenue  on  which  Pennsyl¬ 
vania  theatre  operators  will  be  required  to 
report  the  new  State  amusement  tax  were 
sent  to  the  printer  on  July  9  with  the  forms 


for  amusement  permits.  Unless  permits  are 
issued  to  theatre  operators  on  July  22,  when 
the  Amusement  Tax  Act  becomes  effective, 
they  will  be  compelled  to  close  their  houses 
until  they  receive  their  permits.  The  appli¬ 


cations  for  permits  will  not  be  mailed  with¬ 
out  requests  because  the  Department  of  Rev¬ 
enue  possesses  no  list  of  exhibitors.  But  THE 
PHILADELPHIA  EXHIBITOR  is  able  to  co¬ 
operate.  (See  next  page ) 


Jul  15’35  pg.  17 


Copy  of  Form  to  be  Filled  Out  for  State  Permit  Under  New  Law 


USE  THIS  PORTION  OF  FORM *  *m£N  PRODUCER  IS  CONDUCTING  AN  AMUSEMENT  AT 
VARIOUS  LOCATIONS  ACCORDING  TO  A  SCHEDULED  ITINERARY. 


DESCRIPTION  OF  AVUSEMEM 


NAME  UkOER  MUCH  COHDUCTCO 
KIDD  OF  AHOSEHE  hT 


IT  I  N  E  R  A  R  Y 


1 

*CITT  Oft  T0*N  -  STREET  AN  0  ft  u*B  £  ft 

DATE  OR  OATES 

RUH&ER  OF  PERFORHAkCES  DAILY 

T - 

,  TIME  OF  PERFORMANCES  { 

2 

CITY  OR  T0»k  *  STREET  AND  k  uM8  E  R 

OATE  OR  OATES 

NUMBER  OF  PERFORMANCES  OAILY 

I  time  of  PCRFORHAICES  I 

3 

CITT  OR  T0«k  ~  STREET  AkO  RUHBER 

DATE  OR  OATES 

NUMBER  OF  PERFORMANCES  OAILY 

1 

|  TIME  OF  PERFORMANCES  1 

CITT  OR  TO  Ml  -  STREET  ARO  R  UNDER 

OATE  OR  OATES 

RUHBER  OF  PERFORMAkCES  OAILY 

TIhE  OF  FERFORHARCES 

5 

CITY  OR  TOWk  -  STREET  ARO  RUHBER 

OATE  OR  OATES 

RUHBER  OF  FERFORHARCES  DAILY 

TIHE  OF  FERFORHARCES 

If  PERMITS  ARE  DESIRED  FQR  more  Thai  Five  FLaces  OH  aQPITIOHAL  SHEET.  ShOwiig  P[SCRirTIO«  as  *B0y£. 


00  YOU  HOLD  A  F£R RSYL YAR 1  A  HERCARTILE  LICENSE  ROW  IR  EFFECT  f 

STATE  LICERSC  RUBBER 

COURTT  FOR  WHICn  1  SSuEO 

FEE 


IFEE  SHALL  BE  ODE  DOLL  AR  <  S1.00  I  few  £aOi  F  ERM I  l>HTTry>OLg<TPX  Ml l*fctW«{.  I  Y_»^A>qv>- 


AMOU  NT  E  NCLOSEO  F  OR. 


PERMITS 


DOLLARS  (  $. 


) 


DO  NOT  SEND  CASH 

fayhert  may  be  made  by  check  o«  mo*ey  order  maoe  ratable  to  the  oroer  OF  FEIRSYLVAIIa  OEFaRThERT  of  REyEIUE. 

FORWARD  IT.  TOGETHER  WITH  THIS  AFFIICATIOR,  TO  ThE  DEFaRTH  C  njT"  Of  R.E  YE  NuF  H4RAJJ  f  JIE4- 

CHECKS  ARE  RECEIVED  SUBJECT  TO  FINAL  PAYMENT  AND  AT  THE  RISK  OF  THE  PAYER  • 


IF  APPLICANT  IS  ASSOCIATION  OR  CORPORATION,  GIVE  NAMES  OF  PRINCIPAL  OFFICERS 


R  AHE 

ADORE SS 

TITLE 

kAHE 

AO  DRESS 

title 

R  ME 

ADDRESS 

title 

RAHE 

ADDRESS 

title 

SUBSCRIBED  ARO  SWORR  TO  BEFORE  HE  THIS  _ 

OAT  OF  -  •  - 

(  S I 6R  ATURE  IR  IRK  OF  FER  SOR  A OH  I R I  ST E R I  * G  OATH 


’ • AFFl I C ART ' S  SIGNATURE  IR  I RK  l 


7  r 


(ADDRESS  IR  IRK  OF  FERSOR  AOH I R I  ST  £ R I R G  OATH* 
HT  COHHISSIOR  E  XF  IRES    »  1<?  3 - 


(PRINT  lAHf  IR  IRK  EXACTLY  aS  it  AFFEARS 

ABOVE  IR  SIGRATURE) 


•SIGNATURE:-  THE  AFFIICATIOR  SHALL  BE  SIGRED  BT  THE  FRODUCER.  IF  A  I  AT  URAL  FERSOR*  ARO  IR  THE  CASES  WHERE 
THE  FRODUCER  IS  A  CORFORAT IOR,  COF AR T R E R SH I F  OR  ASSOCIATIOR.  BT  AB  EXECUTIVE  OFFICER  THEREOF  OR  SOHE  FERSOR 
SFECIFICAILY  AUTHORIZED  BY  SAID  CORFORAT IOR  TO  SIGI  THE  AFFIICATIOR  TO  WHICH  SHALL  BE  ATTACHIO  WRlTTEB  IV” 

•  DC  1C  £  OF  HIS  AUTHORITY. 


( Continued  from  preceding  page) 

THE  PHILADELPHIA  EXHIBITOR  has 
been  requested  by  the  Department  of  Rev¬ 
enue  to  furnish  a  list  of  Pennsylvania  exhibi¬ 
tors.  The  Department  of  Revenue  has 
assured  THE  PHILADELPHIA  EXHIBITOR 
that  the  theatre  operators  whose  names  it  fur¬ 


nishes  will  be  mailed  their  applications  as 
soon  as  they  come  from  the  printer. 

Desiring  to  give  its  readers  the  benefit  of 
I  his  exclusive  service,  THE  PHILADELPHIA 
EXHIBITOR  has  sent  their  names  and  ad¬ 
dresses  to  the  Revenue  Department.  As  a 
result  of  this  action  all  exhibitors  will  be 
spared  the  trouble  of  sending  requests  for 


the  applications  and  the  anxiety  that  a  delay 
may  have  caused. 

The  application  and  amusement  tax  forms, 
copied  just  before  they  were  sent  to  the 
printer,  are  reproduced  on  these  pages  to 
give  theatremen  a  chance  to  study  the  new 
problem  that  soon  is  to  confront  them.  The 
forms  are  subject  to  minor  changes. 


Jul  15*35  pg.  18 


Here  are  State  Tax  Reports  that  Must  be  Filed  Each  Month 


Fnmu  EsrA-5" 

(2 E  POET  OF 

COMMCNWALTH  OF  PENNSYLVANIA 

PEPAKTMENT  OF  (PEYfNUE 

AMUSEMENT  TAX 

DATE 

19 

Commonwealth 
County  of _ 


OF  PENNSYLVANIA^ 

_ r 


f  of  Praductr- I/id/v/dug!  rkrtntrsfvp,  Corpora  (,'onj 


( Ac/dreji-stnti  and  MtmOerJ  \  {thstotf'ce )  (Couniy)  "  (PttieJ 

btLoy  duly  Severn,  Mtrsthat  th*  fc  I  I owinq  /*>  <t  true,  and  correct  regard  of  ad  tranpoctions  ns  a.  pro  - 

duccr-  of  amuse,  m  tnt  during  the  /period  fdfcnnioy _ until  and  including 

_ /9 _ f  in  accordance  coidh  Act  /do.  /83,  approved  dune  tiy  /  935i 


Pf5CplPTlON  OP  AMUSEMENT 

nd m c  of  amusement  place- 

LOCATiorJ-sreeeT  andnumber,  car  o^town 

PfUMIT  NUMBEC. 

KlNt)  OF  AMUSEMENT 

^FATlNO,  CAPACITY 

NUMBER  OF  PERFORMANCE*) 

Matinee 

NlCrHT 

CAL^u  L  ATiON  OF  TAX 

CF  ti£-*<£T>  >o\.D 

(  Li  it  number 
at  e^ch  price.) 


Pe  a.  t  o  /N 
iataie.  Tax 
not  included) 


Coll  ec- re  c> 

( State  Tax 
dot  included) 


TAX 

(One  cent  ter 
each  25  cents / 
or  fraction, 
thereat,  erf  each 
ctur&L. 


ddmisiPn 


or  Tay 


orde 


Paomen+ihculd.  be,  mode  Kf  check  orn\coeu 
_i r  (Wide  finable,  i c  the  order  of  fonsyl- 

van io  D€P«rfcn«n!  of  Revenue,,  forward  if, 

■foatfter  wi+h  "fhi's  report ,  to  Siperlrnent  of  Revenue, 

H  drr>*b»rq. 

0H«C)O  Aft€  lt£C£  iv«t>  ^OBJECT  TO  Final  tr.,Tivh^r  .  .  T  ,  n_ 

Payment  anp  at  thc  rii^  of  the  PsveK.  *>TALlA)i  Due  Commonxiealth  Thi$  PfcRioo - 


Total  amount  of  r ax 

ue  is  0\SC.00ruT,  2  PE£  cEntuM 

Ooeirgc.TioN}|A<fo«N'T  of  K.e funp  peeiiiouj 

months  -  ado  oft.  offoocr - 


Subscribed  and  5  worn  -to  before  me  ihii>. 

doy  of _ ,/9_ 

/Sifnrh,,*'  m  mt,  **  prrton  »d *•  m  n  te  r,n<f  colij 


(Addresit  in  ink,  •£■  /*rs*»  administering  etr+h) 

K|(y  C£>frntn‘i«'ien  expire*. ,l9 


Jr  (_ffifUc»ntJ  Jijnaihrc,  ih  <n/cj 


\pg/NT  name.,  in  into,  SxMcrLY  gs  it  of/* a rj 

above,  on  sty  neeticre..) 


it  d/tfyd rupE :  -  The.  report  Jhall  be spoed  ty  the  preobeer,  if  a  nature/ person ,aod in  the  Oases  kMre  the  producer  is  a.  corpora 

ation.cojprtnerahip  or  tf asocial Ion  by  en  executive  officer  thereof  or  Some,  person  Specified  tly  authorized  by  sat'd 
corporation  to  styn  the.  report  to  tdtich  shad  be  attached  k/rdtfn  er/ctenec  of  his  authority 


The  above  form,  used  in  tax  reporting,  is  a  photostat  supplied  by  the  Department  of  Revenue  to  this  publication  for 
publication  in  order  that  exhibitors  may  acquaint  themselves  with  the  matter.  Except  for  some  slight  changes,  this  form 
is  that  used  on  the  actual  application  which  may  be  secured  at  the  office  of  this  Dublication  or  at  the  Department  of 
Revenue.  Exhibitors  can  study  the  above  in  order  to  ascertain  how  it  may  be  filled  out. 


Jul  1 5 ' 3  5  pg.  19 


Read  Each  Blank  to  Acquaint  Yourself  With  State  Tax  Reports 


IMPORTAN T 

The  following  information  has  been  given  to  THE  EXHIBITOR  by  George  P. 
Aarons,  secretary,  MPTO.  It  is  a  statement  furnished  by  John  C.  Morlock,  chief 
of  the  division  of  the  Miscellaneous  Taxes  of  the  Department  of  Revenue,  and  touches 
various  phases  of  the  tax. 

Certain  provisions,  such  as  that  calling  for  new  tickets  to  be  printed  within 
60  days,  would  provoke  a  hardship  on  exhibitors,  in  the  opinion  of  THE  EXHIBITOR. 
THE  EXHIBITOR  is  taking  the  matter  up  with  the  Department  of  Revenue  and  is 
endeavoring  to  lengthen  this  time. 

Actual  regulations  have  not  yet  been  printed  by  the  Department,  at  this  writing, 
but  as  they  are  handed  down,  THE  EXHIBITOR  will  advise  its  headers.'  Further 
information  will  be  given  next  issue. 

1.  An  exhibitor  can  not  pay  4%  of  his  gross  receipts. 

2.  This  is  a  tax  on  each  separate  admission  at  the  rate  of  1c  on  each  25c  or 
fraction  thereof,  paid  by  the  purchaser. 

3.  It  is  illegal  for  the  theatre  to  absorb  the  tax  in  any  way,  although  it  is  entirely 
legal  to  reduce  the  established  price  so  that  the  combined  established  price  and 
tax  make  a  total  no  greater  than  the  present  established  price.  In  other  words, 
a  theatre  now  charging  25c  may  charge  24c  and  1c  tax  if  it  sees  fit. 

4.  Collection  of  this  tax  begins  July  22. 

5.  For  60  days  from  the  beginning  of  this  tax  collection,  the  Department  will 
allow  the  use  of  present  stocks  of  tickets  which  make  no  reference  to  the  tax. 
At  the  end  of  60  daars,  all  tickets  must  contain  the  established  price  together 
with  the  words,  “Pennsylvania  Relief  Tax  1c  or  2c”  or  whatever  the  amount  of 
tax  happens  to  be.  In  cases  of  tickets  already  bearing  a  government  lex,  it  is 
permissible  to  print  the  established  price.  Federal,  Pennsylvania  Relief  Tax,  and 
total  price  all  in  on®  table. 

6.  Every  person  except  bona  fide  employees  of  each  theatre  mirtt  have 
either  a  paid  ticket  or  a  pass.  Passes  are  payable  at  the  same  rate  as  paid 
admissions. 

7.  In  the  event  that  the  same  management  conducts  more  than  one  theatre  in  the 
State  of  Pennsylvania^  bona  fide  employees  of  such  management  are  exempt  from 
paying  a  tax  upon  entering  any  theatre  belonging  to  that  management,  pro- 
viding  the  mnagement  provides  such  employes  with  a  pass. 

8.  Members  of  the  families  of  employees  are  not  exempt  from  taxes  even  though 
they  may  attend  the  theatres  on  passes,  unless  they  are  actually  on  the  payroll. 

9.  All  newspaper  passes  including  those  used  by  the  critics  are  taxable  unless  the 
critic  is  actually  on  the  theatre  payroll. 


10.  All  theatres  must  take  out  a  permit  from  the  Department  of  Revenue  before 
July  22.  This  permit  costs  $1.00  and  must  be  renewed  January  1,  1936.  Appli¬ 
cation  blanks  for  these  permits  will  be  supplied  upon  the  request  of  the 
Department  of  Revenue  at  Harrisburg,  or  any  of  its  branch  offices,  or  through 
THE  EXHIBITOR. 

11.  Taxes  collected  in  each  month  must  be  paid  to  the  Department  of  Revenue  at 

Harrisburg  by  check  before  the  10th  day  of  the  succeeding  month.  Checks 
are  to  be  made  payable  to  the  Pennsylvania  Department  of  Revenue. 

12.  Blanks  to  accompany  remittances  are  now  in  the  hands  of  the  printer  and  will 
be  supplied  by  the  Department  of  Revenue  to  the  various  theatres  in  time  for 
payment  of  the  first  month's  tax. 

13.  The  theatre  is  to  deduct  2%  of  each  month's  tax  and  retain  sama  as  payment 
for  collecting  the  tax.  Whenever  the  price  of  a  theatre  ticket  is  refunded 
to  a  patron  for  a  legitimate  reason,  it  will  be  permissible  also  to  refund  the  tax. 
There  will  be  a  place  on  the  printed  form  to  show  the  deductions  due  to 
refunds. 

14.  THIS  IS  IMPORTANT.  The  collection  of  admissions  tax  brings  up  a  very  impor¬ 
tant  situation  for  theatres  that  now  operate  on  Sunday  by  giving  a  certain 
percentage  of  their  receipts  to  some  charitable  organization.  The  law  provides 
for  exemptions  in  case  of  charity  performances,  but  proof  must  be  given  to  the 
Department  that  every  cent  of  the  box  office  receipt  not  required  for  actual 
expenses  is  turned  over  to  charity.  Otherwise  a  tax  must  be  collected  on  the 
Sunday  admissions,  and  thereby  the  management  will  automatically  make  a 
statement  under  oath  that  he  is  operating  illegally.  While  it  may  be  possible 
under  the  present  conditions  to  get  by  in  certain  localities,  the  Department 
fears  that  the  theatre  is  making  trouble  for  itself  if  it  collects  a  tax  on  Sunday 
admissions  before  Sunday  Opening  is  legalized.  Two  suggestions  have  been 
made  in  this  connection,  not  by  the  Department  of  Revenue,  but  by  theatre 
men.  One  is  to  rent  the  theatre  to  the  charity  organization  at  a  price  that 
would  cover  all  expenses  and  let  the  charity  organization  be  the  one  to  handle 
the  money  and  pay  the  theatre  rather  than  vice  versa  as  is  usually  the  case 
now.  The  second  suggestion  is  to  close  the  theatre  on  Sunday  between  July 
22  and  the  date  of  legalization  of  Sunday  shows.  In  case  a  municipality  should 
fail  to  vote  in  favor  of  Sunday  opening,  theatres,  in  such  cities  could  ag~in 
resume  on  the  charity  basis,  only  it  would  of  necessity  be  on  a  basis  whereby 
the  theatre  got  only  its  expenses  which  might  include  a  rental. 

15.  John  C.  Morlock,  Chief  of  the  Division  of  Miscellaneous  T=xes  at  the  St-te 
Capitol,  Harrisburg,  will  supervise  the  enforcement  of  the  tax  law.  He  will 
be  at  his  office  each  week  day  except  Wednesday  and  Saturday,  and  will  cheer¬ 
fully  give  any  information  or  other  help. 


20 


Jul  15f35 


THE  PHILADELPHIA  EXHIBITOR 


INDUSTRY  MIRROR 


A  concise  survey  of  peak  national  high¬ 
lights  .  .  .  written  with  a  new  slant  .  .  . 
Covering  all  industry  divisions. 


EXHIBITION 


Booking  Combine 

New  York  City  has  been  trying  to  effect 
one  for  many  months. 

Midwestern  cities  have  attempted  to  achieve 
the  same  results. 

Well  knowing  that  the  path  ahead  for  such 
things  is  difficult  at  best,  that  exchanges  look 
with  no  smiles  upon  such  a  venture,  some  local 
theatremen,  led  by  IEPA  leaders,  have,  these 
past  few  weeks,  taken  steps  to  organize  a  book¬ 
ing  buying  combine,  to  gain  for  the  combine 
members  whatever  advantages  such  a  combina¬ 
tion  is  supposed  to  bring. 

Leaders  in  the  movements  are  IEPA  presi¬ 
dent  Morris  Wax,  board  chairman  Harry 
Fried.  With  the  process  at  the  incorporation 
stage,  with  a  luncheon  having  been  held  July 
10  at  the  Ben  Franklin  Hotel,  to  which  prom¬ 
inent  exhibitors  were  invited,  Vine  Street  awaits 
final  formulation  with  interest. 

Not  usually  open  to  booking  combine  mem¬ 
berships  are  ( 1 )  exhibitors  in  non-competitive 
situations,  (2)  exhibitors  who  have  no  argu¬ 
ments  with  their  fellow  exhibitors  or  exchanges, 
(3)  exhibitors  who  have  working  agreements 
with  their  competition  regarding  product  buy¬ 
ing.  Because  a  booking  combine  brings  them 
nothing  they  have  not  secured  for  themselves 
by  sharp  buying,  few  of  the  above  types  ever 
enter  into  the  buying  combine  agreement. 

At  various  times,  in  various  spots,  Para¬ 
mount,  Metro,  Fox,  Warner  Brothers  have  in¬ 
dicated  they  will  not  sell  booking  combines. 
Exchangemen  usually  oppose  a  buying  com¬ 
bine,  assert  that  it  is  an  unhealthy  arrange¬ 
ment  for  the  exhibitor  members,  infer  that 
if  an  exhibitor  is  entitled  to  something  he  can 
get  it  without  banding  together. 

Last  time  the  booking  combine  idea  was  used 
William  Freihofer,  Fred  G.  Nixon  Nirdlinger, 
Sam  Wheeler  were  leaders,  organized  a  45- 
theatre  group  which  flourished  for  a  time,  later 
passed  out  when  jealousies,  petty  bickerings 
arose.  Lack  of  support  led  to  its  downfall. 
Many  houses  eventually  came  under  Stanley 
domination. 


Because  it  has  been  many  years  since  a  buy¬ 
ing  organization  has  been  effected  here,  because 
the  move  is  sponsored  by  the  militant  IEPA, 
bystanders  are  waiting  the  final  chapters  with 
interest,  have  been  wondering  whether  the 
IEPA  will  be  more  successful  in  this  move 
than  with  its  fight  on  (1)  the  movie  tax,  (2) 
Sunday  movies.  | _ _ 

Street  Advertising  Code 

For  months  deliberated  by  City  Council  in 
committee,  out  of  committee,  Philadelphia's 
Street  Advertising  Cede  was  approved  by 
Mayor  Moore,  June  27,  becomes  effective  Julv 
27.' 

To  regulate  signs,  it  has  the  following  points 
interesting  to  the  trade : 

1.  A  permit  or  license  for  all  signs  must 
be  obtained  by  the  Department  of  Public 
Works,  Bureau  of  Highways,  City  of  Phila¬ 
delphia. 

2.  Advertising  signs  are  divided  into  four 
classes:  (1)  Exempted  signs  (2)  Flat  signs 
(3)  Signs  projecting  over  the  footwalk  at  an 
angle  to  the  building  wall  may  be  permitted  for 
erection  and  licenses  to  be  maintained  within 
the  following  enveloping  line : 

(a)  Minimum  clearance  of  lowest  po’nt  of 
any  projecting  sign  shall  be  10  feet  above 
the  level  of  the  footwalk : 

(b)  Maximum  projection  of  any  part  of 
any  sign  shall  be  not  more  than  two-thirds 
of  the  distance  from  the  established  building 
line,  but  in  no  case  more  than  10  feet  from 
the  established  building  line ;  provided,  how¬ 
ever,  that  on  Market  Street,  between  Del¬ 
aware  and  Schuylkill  Rivers,  no  sign  shall 
project  more  than  five  feet  from  the  estab¬ 
lished  building  line. 

(c)  Projecting  signs  may  extend  upward 
to  a  height  not  to  exceed  6  feet  above  the 
roof  cornice  line. 

3.  Marquise  signs  to  be  hereafter  erected 
shall  conform  to  (a)  and  (b).  Signs  on  mar¬ 
quises  existing  at  the  time  of  approval  shall  be 
permitted  to  continue  to  follow  the  perimeter 
of  the  marquise. 

4.  A  fee  amounting  to  10  cents  per  square 
foot  of  advertising  space  (minimum  $5)  for 
electric  signs,  $2.50  for  nonelectric  signs  and 
banners  shall  be  charged.  Banner  permits  shall 


be  for  a  30-day  period.  Inspection  charge 
amounts  to  five  cents  per  square  foot,  with  a 
$2.50  minimum  for  electric  signs,  $1  for  other 
signs. 

5.  Each  permit  or  license  shall  contain  a 
serial  number,  to  appear  on  each  sign  board. 

6.  All  ordinances  or  parts  of  ordinances  in¬ 
consistent  herewith  are  repealed  with  the  ex¬ 
ception  of  that  dated  July  26,  1920,  which  is 
reserved  from  repeal,  provided,  however,  that 
marquises  within  the  Chestnut  street  boundaries 
between  Delaware  and  the  Schuylkill  Rivers 
may  have  attached  to  them  on  both  sides  not 
more  than  two  advertising  lines,  provided  that 
the  aggregate  height  of  such  matter  shall  net 
exceed  20  inches. 

Thus,  with  the  last  paragraph  the  most  im¬ 
portant  in  that  it  proved  a  concession  for 
Chestnut  street  theatres,  the  sign  battle  ends. 


Screen  Fight  on  Tax 

That  theatres  throughout  the  territory  may 
take  to  their  screens  to  call  to  their  patrons’ 
attention  the  why  and  wherefore  on  the  new 
amusement  tax  is  indicated.  That  lobbies 
might  be  used  as  well  was  also  thought  likely. 

Meanwhile,  however,  to  aid  theatres  in  in¬ 
forming  the  patron  about  the  tax  when  the 
admission  bought,  The  Exhibitor  has  pre¬ 
pared  special  signs  tabulating  the  tax,  has 
mailed  them  to  all  theatres  throughout  the 
territory  as  an  added  service. 


Chance  Games’  Progress 

Local  exhibitors  were  quick  to  take  to  bank 
nights  reported  local  distributor  Basil  Ziegler 
at  his  Vine  Street  headquarters.  By  wire,  by 
phone  inquiries  poured  in  following  his  adver¬ 
tising  in  July  1  Exhibitor,  from  various  ex¬ 
hibitors  who  wished  to  avail  themselves  of  such 
advantages. 

Meanwhile,  latest  game  to  enter  the  picture 
was  Sweepstakes,  distributed  in  the  local  terri¬ 
tory  by  Quality  Premium  Distributors,  Inc. 

Because  this  premium  company  has  turned 
to  other  fields,  observers  thought  this  an  ad¬ 
mission  of  dish  sales  weakness.  Others,  how¬ 
ever,  added  that  while  the  trend  away  from 
dishes  grows,  any  game  might  be  valuable. 


Manager  LaVine 
listens 


Republic  exchange  chief  LaVine  and  salesmen  attend  the  July  6  New  York  luncheon  JEP  Photo 

Mike  Levinson  cats  O.  B.  Derr  looks  Bill  Karrer  argues,  Bill  Porter  watches 


THE  PHILADELPHIA  EXHIBITOR 


Jul  15*35 


21 


Salmon  in  Charge 

For  months,  Vine  streeters  heard  that  con¬ 
trol  of  Publix-Skouras  operated  houses  :  Tower, 
Roosevelt,  Nixon,  Frankford  might  go  to  (1) 
M.  E.  Comerford,  (2)  Stanley-Warner,  (3) 
William  Goldman,  (4)  Skouras.  Yet  when 
final  announcement  as  to  the  theatres’  disposi¬ 
tion  arrived,  the  trade  learned  that  all  their 
guesses  were  wrong,  that  Paramount  Service 
Corporation,  through  Quaker  Theatres  Corpor¬ 
ation,  would  operate  the  houses. 

Director  for  Paramount  Service  Corporation 
is  Frank  Freeman,  veteran  exhibitor,  circuit 
leader. 

Appointed  to  head  the  Paramount  Service 
Corporation  possessions  here  is  Monte  Salmon, 
for  many  months  operating  the  theatres  for 
Skouras  Brothers,  who  had  handled  the  group 
under  a  Publix  deal. 

This  week,  director  Salmon,  who  received  his 
first  job  from  Frank  Freeman  in  Atlanta,  Geor¬ 
gia,  in  1919,  announced  that  Harry  Knobloch 
will  manage  the  Nixon,  Joe  Dougherty  will  han¬ 
dle  the  Tower,  George  Fishmen  will  supervise  the 
Roosevelt,  Gus  Mirani  will  take  care  of  the 
Frankford,  having  been  promoted  from  the 
Tower’s  assistant  managership. 

Believing  in  community  good  will,  director 
Salmon  has  organists  in  the  theatres,  arranges 
for  community  programs,  songs,  etc.,  firmly 
thinks  that  such  policies  will  help  the  quartet’s 
progress.  Well  experienced  for  his  post,  he 
enters  his  new  position  with  best  wishes  from 
the  trade. 


Allied  Convention 

Atlantic  City’s  Ritz  Carlton  Hotel,  August 
21,  will  be  the  convention  spot  for  President 
Sidney  Samuelson’s  Jersey  Allied  organization. 
Expected  to  convene  with  the  Jersey  exhibitors 
are  Allied  chieftains  from  all  eastern  sectors. 

The  Allied  eastern  regional  leaders  will  hold 
their  meeting  sometime  during  that  weekend. 


PRODUCTION 


Paramount  V.  P, 

Elected  Paramount  Pictures,  Inc.,  vice-presi¬ 
dent  is  R.  Earle  Anderson,  formerly  Electrical 
Research  Productions,  Inc.,  treasurer. 


With  ERPI  as  treasurer  8  years,  Anderson 
resigns  his  post  to  take  his  new  position. 

A  Princeton  graduate,  also  a  student  at  Scot¬ 
land’s  University  of  Glasgow,  he  was  connected 
for  many  years  with  U.  S.  Navy  Bureau  of 
Construction  and  Repair,  invented  the  cage 
mast,  became  assistant  to  the  general  manager 
of  Lake  Torpedo  Company,  left  to  join 
Augusta-Savannah  Navigation  Company  as  gen¬ 
eral  manager. 

During  the  war  he  joined  Winchester  Re¬ 
peating  Arms  Company  as  assistant  to  the 
general  superintendent,  rose  to  industrial  engi¬ 
neer,  comptroller,  treasurer,  financial  vice-presi¬ 
dent,  became  financial  vice-president  for  Sim¬ 
mons  Hardware  Company,  president  of  Barney 
and  Berry,  Inc.,  when  that  company  was  taken 
over  by  Winchester. 

During  the  bankruptcy,  reorganization  pro¬ 
ceedings  in  Paramount,  he  served  as  chairman 
for  the  general  creditors’  committee. 

It  is  expected  his  work  will  deal  with  the 
financial  division. 


Convention  Season 

United  Artists — July  8  saw  the  com¬ 
pany’s  annual  sales  session  begin  in  Los  Angeles. 

A  $1000  fund  to  honor  A1  Lichtman,  United 
Artists  president,  was  established  July  10,  at 
the  business  session.  Fund  comprises  contribu¬ 
tions  made  by  all  delegates  to  the  convention  in 
recognition  of  Lichtman’s  many  philanthropies 
and  is  as  a  gift  from  the  UA  men  to  their 
leader. 

Fund  is  to  be  known  as  the  ‘‘Al  Lichtman 
Endowment”  to  be  administered  by  the  Film 
Daily  Relief  Fund.  In  accepting  the  endow¬ 
ment  in  his  honor,  Lichtman  stated  that  nothing 
his  men  could  have  done  would  have  meant 
as  much  to  him  as  this  act  of  philanthropy. 

Columbia — 52  feature  productions,  125  short 
subjects  will  be  distributed  by  Columbia  Pictures 
Corporation  during  the  new  season.  Twelve 
outdoor  dramas,  8  with  Ken  Maynard,  4  based 
on  Peter  B.  Kyne  stories,  will  be  included.  The 
shorts  comprise  10  single  reel  series,  26  two- 
reelers. 


Metro  Contact 

From  Metro-Goldwyn-Mayer  coast  studios 
recently  came  well-known  industry  member, 
Barrett  Kiesling,  to  begin  a  nation-wide  tour 
contacting  exhibitors,  trade  press,  other  film 


folk.  Because  studio  officials  desired  to  get 
exhibitor  reaction  first  hand,  because  such  in¬ 
formation  will  be  invaluable  in  Metro-Goldwyn- 
Mayer  policies,  traveller  Kiesling  is  visiting 
big,  small  cities,  querying,  gaining  valuable  data. 

That  such  a  policy  is  to  be  welcomed,  that  it 
will  certainly  help  Metro  pictures  no  one  can 
deny. 


Columbia  All-Star 

Many  an  industry  observer  agrees  with  those 
who  declare  that  reasons  for  Columbia  pro¬ 
gress,  profit  have  been  (1)  no  dabbling  in  the¬ 
atre  operation,  (2)  studio  economy,  (3)  no  big 
weekly  star  salary  overhead,  (4)  good  selling 
organization.  That  other  companies  might  also 
show  profit  under  such  system  is  quite  appar¬ 
ent. 

Mystery  to  many  an  industry  man  has  been 
the  Columbia  knack  of  borrowing.  From  many 
studios,  Columbia  has  secured  stars  on  loan, 
made  good  pictures  for  Columbia  accounts  as 
a  result.  Such  names  as  Clark  Gable 
(Metro),  Claudette  Colbert  (Paramount), 
Edward  G.  Robinson  (Warners),  Warner  Bax¬ 
ter  (Fox),  Myrna  Loy  (Metro)  have  graced 
Columbia  films,  made  profit  for  Columbia  and 
Columbia  exhibitors. 

That  1935-1936  would  be  no  exception  was 
indicated  last  fortnight  when  Columbia  an¬ 
nounced  its  lineup,  indicated  it  would  make  40 
features,  12  westerns,  125  shorts  divided  into 
11  series. 

Prominent  in  the  players  promised  for  fea¬ 
tures  were  Grace  Moore  (under  contract  to 
Columbia,  Metro),  Ronald  Colman  (United 
Artists),  Ruth  Chatterton  (formerly  Warners), 
Irene  Dunne  (formerly  RKO),  George  Raft 
(Paramount),  Jean  Bennett  (Paramount),  Ed¬ 
mund  Lowe  (Fox),  Edward  Arnold  (Un’ver- 
sal).  Observers  heard  that  bids  were  in  for 
Charles  Laughton  (UA),  Bing  Crosby  (Para¬ 
mount). 

While  tradesters  still  continued  to  wonder 
what  magic  charm  Columbia  president  Harry 
Cohn  possessed  that  hypnotizes  other  studios 
into  lending  big  names,  exhibitors  argued  that 
it  might  be  wise  to  try  to  buy  Columbia  star 
shows  at  fair  prices,  get  a  good  variety  of  other 
company  stars  to  protect  their  exhibition  inter¬ 
ests  and  the  stars  they  have  under  contract  with 
other  companies  rather  than  have  to  buy  com¬ 
plete  programs  from  those  seme  other  com¬ 
panies  to  get  those  same  stars. 


Republic  leaders  attend  a  New  York  City  conference  July  6 


Herman  Gluckman  observes  Mascot’s  Jerry  Kessler,  Republic’s  Eddie  Golden,  Ed  Finney  arc  all  ears 


Jack  Bellman  pays  attention 


22 


Jul  1 5 1 3  5 


THE  PHILADELPHIA  EXHIBITOR 


Tribute  to  Receivers 

When,  July  1,  Paramount  Pictures,  Inc., 
officially  stepped  out  of  its  receivership.  Root, 
Clark,  Buckner  and  Ballantine’s  Arthur  A.  Bal- 
lantine,  who  had  been  active  as  counsel  for  the 
trustees  in  bankruptcy  issued  a  tribute  to  the 
men  who  played  such  part  in  the  company’s 
reorganization. 

Said  Ballantine: 

“For  the  trustees  of  Paramount,  Mr.  Hilles, 
Mr.  Leake  and  Mr.  Richardson,  and  our  firm, 
their  counsel,  the  delivery  of  the  properties  to 
the  re-organized  company  marks  the  end  of  a 
chapter  always  arduous  and  often  exciting. 
When  the  properties  of  the  largest  motion  pic¬ 
ture  industry  of  the  world  were  taken  over 
early  in  1933,  suffering  both  from  the  compli¬ 
cations  of  the  boom  era  and  the  ravages  of  the 
depression,  disintegration  and  loss  to  investors 
and  to  the  public  seemed  more  likely  than  re¬ 
construction  and  recovery.  The  outlook  for 
Paramount  was  dark. 

“That  challenge  has  been  met.  Rebuilding 
of  the  properties  for  the  good  of  all  has  been 
accomplished  by  the  wise  and  unremitting 
efforts,  with  the  constant  co-operation  of 
Adolph  Zukor,  dean  of  the  picture  industry, 
and  other  able  executives  of  the  regulars  in 
Hollywood  and  New  York.  From  weakness  the 
Paramount  enterprise  has  been  brought  back  to 
unquestioned  strength.  Those  who  planned  the 
corporate  structure  for  the  reconstructed  en¬ 
terprise — the  committees,  their  counsel  and 
especially  Alfred  A.  Cook — have  performed 
their  difficult  task  with  great  ability.  It  has 
received  the  full  approval  of  Judge  Alfred  C. 
Coxe,  who  so  constructively  presided  over  the 
lengthy  court  proceedings.  That  new  structure 
is  sound  and  seaworthy. 

“This  day,  so  made  possible,  opens  the  way 
for  new  achievements  by  the  regenerated  Para¬ 
mount,  carrying  legitimate  benefits  to  security 
holders  and  satisfying  large  needs  of  the  pub¬ 
lic.  Alike  for  the  new  figures  in  the  ceaseless 
Paramount  campaign — Mr.  Otterson,  Mr.  For- 
tington,  Mr.  Weisl,  and  their  associates — and 
for  Mr.  Zukor  and  his  band  of  veterans,  who 
did  not  know  how  to  be  beaten,  I  predict  the 
fullest  measure  of  success.” 

No  verbal  tribute  came  from  Paramount  ex¬ 
ecutives,  Paramount  organization  men,  Para¬ 
mount  accounts  but  it  was  plain  that  the  trus¬ 
teeship,  shadow  having  departed,  Paramount 
was  going  ahead  with  a  new  spirit,  new  confi¬ 
dence. 


PEOPLE 


Lauste’s  Passing 

The  film  industry  lest  a  true  pioneer  June  27 
when  Eugene  Lauste,  experimenter  on  sound  on 
film  photography,  passed  away  in  Montclair, 
N.  J. 

A  Frenchman,  Lauste  first  experimented 
along  sound  lines  in  1888.  War  interrupted  his 
work.  Before  he  could  secure  further  financ¬ 
ing,  new  experimentation  entered  the  sound 
picture,  others  patented  their  works.  Recently 
he  has  been  associated  with  Bell  Telephone 
Company. 


Friedlander  Fever 

Not  since  he  made  the  international  market 
“Goona-Goona”  conscious  has  First  Division’s 


smart,  aggressive  merchandising  executive  A1 
Friedlander  had  a  real  opportunity  to  wake  up, 
via  the  ballyhoo  method,  the  entire  industry. 
For  months,  ace  exploiteer  Friedlander  has  sur¬ 
veyed  the  market,  longed  for  a  successor  to 
“Goona-Goona”  which  might  not  necessarily 
have  the  same  selling  points  but  which  could 
be  handled  along  big  lines. 

Last  week,  exploiteer  Friedlander  had  reason 
to  smile.  Advance  previews  of  First  Division’s 
“Java  Head”  indicated  that  while  no  “Goona- 
Goona”  element  was  present,  definite  selling 
angles  were,  that  with  such  names  as  John 
Loder,  Elizabeth  Allen,  Anna  Mae  Wong,  Ed¬ 
mund  Gwenn;  J.  Walter  Ruben  direction;  im¬ 
pressive  settings ;  an  expensive  production ; 
plentiful  handling  angles  were  present. 


JEP  Candid.  Photo 


First  Division’s  Friedlander 

He  got  his  hands  on  something 

Thus  convinced  that  he  finally  had  his  hands 
on  something  good,  vice-president  Friedlander 
took  off  his  coat,  became  exploiteer-ideaman 
Friedlander,  prepared  to  make  the  trade  “Java 
Head”  conscious. 

Schwartz  for  Mayor 

Trade  folks  were  not  surprised,  last  fort¬ 
night,  when  they  learned  that  Representative 
Louis  Schwartz,  whose  name  appears  on  the 
state  Sunday  movie  local  option  bill,  is  a  can¬ 
didate  for  the  Philadelphia  mayor’s  office. 

Active  in  the  legislature,  introducer  of  bills 
which  led  to  Sunday  baseball,  other  sports, 
Schwartz  intends  to  make  a  fight  for  the  post, 
determine  whether  Philadelphia  voters  are 
grateful  for  his  representation. 


Rosenblatt  to  New  York 

No  longer  the  motion  picture  code  adminis¬ 
trator,  Sol  A.  Rosenblatt  now  has  offices  in 
New  York  City,  has  entered  private  law  prac¬ 
tice,  retains  many  friendships  made  in  the 
motion  picture  business. 

With  him  is  Miss  Marjorie  L.  Soper,  sec¬ 
retary  to  him  while  in  Washington  and  well 
known  to  many  film  men  who  had  contact  with 
her  employer.  Miss  Soper  continues  as  sec¬ 
retary.  _ 

Censor  No.  2 

For  many  months,  only  Governor  Earle  ap¬ 
pointee  to  the  Pennsylvania  State  Censor 
Board  has  been  chairman  L.  Howell  Davis. 

Last  week  he  was  joined  by  the  No.  2  cen¬ 
sor,  Patrick  A.  Duffy,  Wilkes-Barre  resident, 
who  took  his  oath  from  Secretary  of  the  Com¬ 
monwealth  Lawrence  July  10. 

To  be  paid  $4500  annually,  censor  Duffy  has 
been  associated  with  the  amusement  business  in 


Northeastern  Pennsylvania  for  past  15  years, 
is  42  years  old,  is  interested  in  boy  welfare 
work  in  Luzerne  County,  has  been  actively  en¬ 
gaged  in  the  Brotherhood  of  Railroad  Train¬ 
men  for  25  years. 

Duffy  succeeds  Wilkes-Barre’s  Mrs.  Blanche 
Davenport,  named  by  Governor  Gifford  Pinchot 
six  years  ago. 

Very  popular  upstate,  he  has  been  in  the 
amusement  business  for  15  years  in  Northeast 
ern  Pennsylvania.  Until  two  years  ago,  he  had 
the  Cinderella  ballroom,  a  popular  rendevouz 
for  the  Wilkes-Barre  younger  set,  has  also  had 
ventures  in  several  parks. 

A  native  of  Wilkes-Barre,  he  makes  his  home 
there  now,  residing  at  1  South  Welles  Street, 
is  married,  a  father. 

For  years,  the  new  board  member  has  been 
active  in  Democratic  politics,  is  now  a  member 
of  the  Democratic  State  Committee. 

With  two  men  on  the  board,  Vine  Streeters 
expect  the  third  appointee  to  be  a  woman,  as 
provided  by  state  law. 


CODE 


Code  Retained? 

While  exhibitors  throughout  the  country 
clamored  for  some  regulation  system,  the  indus¬ 
try  s  Code  Authority  finally  got  around  to  that 
point  where  it  organized  a  committee  to  in¬ 
vestigate  possibiljties  of  code  retention. 

On  the  committee  were  Code  Authority  mem¬ 
bers  Austin  C.  Keough,  chairman ;  Harold 
Bereford,  Charles  O’Reilly,  Nate  Yamins, 
Tyree  Dilliard.  Soon  it  will  report,  indicate 
what  can  be  done. 


DISTRIBUTION 


UA  Policy  Change 

Common  answer  of  United  Artists  branch 
managers  to  those  seeking  contract  change,  ad¬ 
justment  has  been  that  each  star  okays  all  con¬ 
tracts,  has  final  say. 

Last  fortnight,  the  trade  learned  that  under 
president  A1  Lichtman’s  regime  that  answer 
would  not  be  possible,  that  all  eight  producers 
associated  with  United  Artists  have  placed  re¬ 
sponsibility  for  all  distributing  contracts  in  his 
hands.  Individual  producers  will  no  longer 
pass  on  contracts. 

In  announcing  this  to  assembled  UA  at  the 
coast  convention,  President  Lichtman  said : 

“For  the  first  time  in  the  history  of  the 
United  Artists  Corporation  our  producers  have 
agreed  to  eliminate  the  system  of  passing  on 
their  individual  contracts.  They  have  placed 
their  product  in  my  hands  as  sole  trustee  which 
is  a  grave  responsibility.  I  want  to  share  that 
trusteeship  with  each  of  you  and  I  expect  each 
of  you  to  share  the  responsibility  with  me.  I 
expect  great  things  from  you  and  I  am  sure 
you  will  come  through  with  flying  colors.” 


Year’s  Protection 

A  major  company,  last  week,  announced  it 
would  give  a  year’s  protection  on  one  picture, 
but  no  protests  were  raised,  no  cries  arising 
from  the  injured.  Rather,  the  trade  looked  at 
the  announcement,  called  it  smart  showmanship. 

Company  was  Warner  Brothers.  Picture  was 
“A  Midsummer  Night’s  Dream,”  Max  Rein- 
(See  page  35) 


Jul  1 5 T 3 5  pg.  23 


Jul  1 5 1 35  pg.  24 


^  k  odciU/  seventeen  years  after  its  inception f  UNITED  ARTISTS  stands  out 
more  than  ever  befre f  the  standard  oj  the  industry.  (fJoundecl  on  a 


policy  of  selling  and  exploiting  higr  important  f  mdividually=produced 
pictures  one  at  a  time,  UNITED  ARTISTS  has  met  all  conditionsf  exper- 


lenced  no  re-organisations f  has  known  no 


has  hi 


financial  setdacfsf 


owes 


nothing f  and  is  operated  substantially  by  the  same  personnel  that  h 


as 


guided  its  destinies  since  its  origin.  UNITED  ARTISTS  must  L  right. 
cJor  only  udial  is  right  endures.  1  lowf  on  the  th  res  ho  Icl  oj  the  1935-36 


season 


t  UNITED  ARTISTS  again  steps  forward  and  announces  24  IMPORTANT 


MOTION  PICTURE  FEATURES  an 


J  j8 


WALT  DISNEY  PRODUCTIONS  IN  TECHNICOLOR 


Jul  1 5 ’ 3 5  pg.  25 


force  based  on  mass  production  in  a  bid  factory.  dfJl  s  CHAPLIN  cit  bis 


verv 

O 


fu n n icst  and  will 


biolh 


set  new  hidlis  in  drosses, 


attendance  and 


acci 


son,  a 


laiml  dJrnmcd lately  following  this  production ,  CHAPLIN  will  per= 


lly  produce  the  story  on  which  he  has  set  his  heart  for 


vea  rs, 

O  t 


a  deep f  stirring f  human  dramaf  starring  PAULETTE  GODDARD,  with  an 
approach  so  unusual  it  will  wiaLc  the  front  pages  of  the  world. 


Jul  15*35  pg.  26 


SAMUEL  GOLDWYN 


Q/~  /•  mf  year  out  f  a  symbol  o  fJ  Li  is  finest  in 


motion  pictu  re  pi  - ochiclion !  GOLDWYN)  CX  man  ic/i 


o  o a  i  'e  von  sco i ’es  o 

GO 


the  screen  s  on  1st  a  n cling  box  o  I! 


ice  successes 


/ 


icill  release  the  following 


0  SAMUEL  GOLDWYN  PRODUCTIONS  thru  UNITED  ARTISTS  chiring  1Q35  =  1Q36: 
"DARK  ANGEL"  with  FREDRIC  MARCH,  MERLE  OBERON,  HERBERT  MARSHALL 
a  reeled  bvcJlclnev  cjremfjm.  dll  • on  i  the  b  LvLQt&fC*  • erelvan . 

c/  c/  J  c  (/  o 


until 


net 


"BARBARY  COAST"  with  MIRIAM  HOPKINS,  EDWARD  G.  ROBINSON  and  JOEL  McCREA. 
(/directed  lev  /toward  t/JfawLs.  cJlorv  In’  ct/Ven  /fcchl  anc  /  (PL  lies 


QWacdArthur  .  . 


EDDIE  CANTOR  m  SHOOT  THE  CHUTES  with  ETHEL  MERMAN, 


with 


and  th 


PARKYAKAKAS  and  theG ORGEOUS  GOLDWYN  GIRLS: 


:  CJ i  reeled  hvQ  lorman  an  rod 


Jul  15'35  pg.  27 


'DODSWORTH,"  / he  most  valuable  motion  picture  property 


announced 


l 


in  the  last  ten  rears! 


!  CzJrom  the  boot  bv  the  Olobel 


l/l 


mge  f  winner 


i  years:  DODSWORTH 

'f  SINCLAIR  LEWIS,  and  the  play  by  the  ( dJfditmer  cdJh'n 


nner,  SIDNEY  HOWARD 


entertainment  from 


I  0/1 

l  lever 


so  imposing  an  array  oj  q 


Quality 


hty  showman!  O' lever  such 


menca  s  cjucu 

stones !  C/Jlars!  (^Directors !  (3  SAMUEL  GOLDWYN  PRODUCTIONS  iLi  will 


set  new  hidhs  for  L  Lx- offices  of  the  world  f  ~ 


Jul  1 5 '35  pg.  28 


MARY  PICKFORD 


/  tl  , 


verv  name 


l>  real  lies  c/ua  lily!  (flow.  the  fi  rst  lacly 


/</. 


o/  me  cinema  icno,  vecu 

J  '  (s 


Jiof  year  after  year ,  produced  llie  great  hox=  office 


pictures  in  which  she  appeared f  will  henceforth  derote  her  talents 


exclusively  to  production.  cJn  association  with  one  oj  lie  scr 


veil  s 


leading  producers ,  MISS  PICKFORD  will  male  -2  pictures  for  release  tin 


u 


UNITED  ARTISTS  in 


in  1935-36,  each  featuring  out -standing  hox=office  person = 


allies,  ff/d  teen  and  discerning  show  =  woman,  with  a  thorough 
understanding  of  illicit  the  public  wants ,  MISS  PICKFORD  will  endow  her 
productions  wi  'll  lie  same  high  standards  of  entertainment  lie, l 


cL,  ’cicteri  ec  l  lie  pictures  in  which  sh 


ic  so  success  nil  iv  siai 


Qt  annoimcement  in  recent  rears  created  more  enthusiasm  than  the 
n  civs  llial  DAVID  O.  SELZNICK  had  formed  his  own  producing  company 


anc 


I  iconic!  release  at  least  <T)  DAVID  O.  SELZNICK  PRODUCTIONS  thru 
UNITED  ARTISTS  during  the  comind  season.  0  lo  (Producer  has  had  a  n 


ilhtsl  nous  background !  cd'dorn  into  the  industrv.  schooled  u 

(7>  C'f 


lore 


i  ever v 


phase  of  motion  pictures f  DAVID  O.  SELZNICK  emerged  as  a  producer  in  his 
m  right,  reaching  the  heights  icitli  an  amassing  succession  of  ho.x=ofjice 


OIC 


sen  set 


lions  including  CJdavicl  (f  opperji  eld  ",  "QLm-  (fit  SiJ.1  , 


“oQltleQOomen  ,  “Qdlva  QMa  /  cjlecall  iJtal  you  did  unlit  iLscf 


lien  loot  fowarcl  lo  5  BIG  DAVID  O.  SELZNICK  PRODUCTIONS  for  1935=1936h 


Jul  15*35  pg.  30 


ALEXANDER  KORDA 


,  the  foremost  international  producer 'r  who  recently 


gave  yo 


n  Pffhe  CjJcarlel  PPmpernel  and  PJfenry  the  (ffighth  fwdl 


release  5  pictures  thru  UNITED  ARTISTS  in  1Q35  =  lQj6:  H.  G.  WELLS' 


'100  YEARS  FROM  NOW",  an  amassing  s 


C "Directed  In;  1  Cdilhavn  Cfameron  cm 


,6,dJ,jaJ*r,,<L,dLUr.. 


enssies  -  -  THE  MAN  WHO  COULD 


WORK  MIRACLES"  another  oreal  H.  G.  WELLS  storv,  with  ROLAND  YOUNG. 


\  reded  Lv  cddolhar  Qllendes  -  ROBERT  DONAT  in  "THE  GHOST  GOES  WEST' 


Ld^oLrlc/Lrwood  CJCireded Ivcddvene  C  law — 


ll 


i  <Sd,  none  I  (Pj\osla  nd  i 


s  CYRANO  DE  BERGERAC 


- and 


CHARLES  LAUGHTON 


CHARLES  LAUGHTON 


in  "THE  LION  OF  MAYFAIR 


",  lv  PPolert  CdPher  'wood  and  cJfdajos  (PPdiro. 


id 


7  J, 


h  hox=ojfic 


EDWARD  SMALL  an  d  HARRY  GOETZ,  who  gave  you  such  box=ojjice  successes  as 
the  (dlount  of  O  I  L  ole  (ddnsto  an  'ansa  1 1 an  he  Ofn^yGc 

chtounJ  ,  will  release  3  RELIANCE  PICTURES  lira  UNITED  ARTISTS  in  1935-36: 
BARBARA  STANWYCK  in  "RED  SALUTE"  will  ROBERT  YOUNG,  /(an lie  {/111 right, 


icarc 


lsf  ^yjovdon  /Jones,  d Directed  hy  C/Jidney  cd/ctnjield  — 


\",  icil h 


"THE  MELODY  LINGERS  ON",  wilh  JOSEPHINE  HUTCHINSON,  HELEN  WESTLEY  and  others. 


/  oil 


\ reeled  hv  CJdavid  cdQurlon - 


THE  LAST  OF  THE  MOHICANS  ,  names 


( dJenimore  Cdoopei'  s  world  =  renowned  classic f  lo  he  produced  on  ill 


lavish  scale  that  marled  'ddlhe  (die 


ount  or  /  ion 


i lc  Cdnslo  .  d/lel 


w 


ie 


on 


RELIANCE  to  add  3  great  hox=ojfice  successes  to  your  1Q3S  =  1Q^6  lne=up. 


Jul  15'35  pg.  32 


20th  CENTURY  PICTURES  wi 


f II  release  one  production  thru  UNITED  ARTISTS 


1 1 1  1 9£5  =  5  6..  fffosep  h  d  1 1.  oJch tenet  p  re  sen  I  s 


CLARK  GABLE  m  \=JJarry 


arrvl 


v  am  let  s  production 


lit,  i 


CALL  OF  THE  WILD' ''with  LORETTA  YOUNG  and  JACK  OAKIE. 


ncl . 


QJire elect  L  QOilliam  QVell 


man.  JACK  LONDON’S  great  slorv  c  te 


roaring  l  ^Xlonc/il  e  gold  rush  days  ojjers  GABLE  his  most  colorful  role, 
cdl  s  a  drama  revealing  the  turhi  tlen  l r  inner  passions  of  nature  in  the 


rate.  cJ idhlind  or  the  woman  he  lored  in  a  land  wh 

CT  c?  J 


lere  men 


r 

make 


thei  r  own  lawsr  GABLE  gives  a  performance  that  will  he  the  talf  of  the 


s  pi  cl  a 


season.  k^nts  pic! ure  is  reac 


Iv  lor  von  NOW  ~  ~  wh 

O'  J  (7 


ien  von  neea 

<y 


/ 


CjJia  li  llie  i 


lew  season 


null  a  1,  it!  UNITED  ARTISTS  paves  the  way  to 


Jul  1 5 T 35  pg.  33 


cdPittle  wonder,  then,  that  s/i 


ihere  cheer  the  news  ihal 


now  men  everywhere  ct 
UNITED  ARTISTS  will  release  Q  SILLY  SYMPHONIES  and  Q  MICKEY  MOUSE  PICTURES 
during  1Q35=S6  f  BOTH  SERIES  IN  GORGEOUS  TECHNICOLOR--  jf  $  WALT  DISNEY 
PRODUCTIONS  IN  ALL.  czGilce  all  pictures  released  thru  UNITED  ARTISTS, 
DISNEY  PRODUCTIONS  are  sold  on  their  own -,  never  with  any  othev’ 
attractions!  ^^he  ultimate  m  entertainment  I  —  —  —  —  — 


2 


CHARLIE  CHAPLIN 

PRODUCTIONS 


SAMUEL  GOLDWYN 

PRODUCTIONS 


MARY  PICKFORD 

PRODUCTIONS 


DAVID  O.  SELZNICK 

PRODUCTIONS 


ALEXANDER  KORDA 

PRODUCTIONS 


RELIANCE 

PRODUCTIONS 


Z  A  N  U  C  K 

20th  CENTURY  PICTURE 


WALT  DISNEY 

PRODUCTIONS 


IMPORTANT  MOTION 
PICTURE  FEATURES 
and 


WALT  DISNEY 
PRODUCTIONS 


CONTRACTING  BEGINS  JULY  15th  THRU 

UNITED  ARTISTS  EXCHANGES 


All  OVER  THE  WORLD 


THE  PHILADELPHIA  EXHIBITOR 


Jul  1 5 1 3  5 


35 


hardt’s  much  publicized,  eagerly  awaited  War¬ 
ner’s  Shakespearian  picture. 

Said  the  statement  in  part : 

“Warner  Bros,  have  decided  that  “A  Mid¬ 
summer  Nights  Dream”  shall  be  exhibited  only 
on  a  reserved-seat  basis  and  under  special  con¬ 
ditions  which  must  be  agreed  to  by  the  theatres 
showing  the  film. 

“Every  theatre  booking  ‘A  Midsummer 
Night’s  Dream’  under  the  special  terms  apply¬ 
ing  to  this  production  will  receive  one  year’s 
protection  from  Warner  Bros.  That  is  to  say, 
the  theatre  will  be  guaranteed  that  no  other 
exhibitor  in  that  territory  shall  be  permitted  to 
play  ‘A  Midsummer  Night’s  Dream’  for  one 
year  after  the  beginning  of  the  original  engage¬ 
ment  on  any  other  than  a  ‘road-show’  basis, 

“It  is  the  intention  of  Warner  Bros,  to  ex¬ 
ercise  the  greatest  care  in  granting  bookings 
of  this  picture,  in  order  that  it  may  be  shown 
only  in  theatres  possessing  appropriate  equip¬ 
ment  and  seating  capacity  to  do  justice  both 
to  Prof.  Reinhardt’s  unprecedented  photographic 
and  dramatic  achievements  and  to  the  public 


Warners’  Bill  Shakespeare 

On  his  picture,  one  year’s  protection 


demand  to  see  this  first  serious  cinematic 
adaptation  of  a  work  by  the  greatest  of  all 
dramatists.” 


CORPORATE 


Financial  Reports 

Pathe  Exchanges,  Inc— Profit,  during  the 
quarter  ended  March  30,  amounted  to  $16,120.51. 

Pathe  Exchanges,  Inc. — Pathe  Film  Cor¬ 
poration  will  be  the  company’s  new  name,  it 
has  been  decided. 

Loew’s — Resignations  offered  by  Arthur, 
David  Loew  as  board  members  were  accepted, 
July  3.  A  regular  quarterly  dividend  of  $1.62^2 
was  declared  on  preferred  stock,  payable 
August  15  to  stockholders  July  26. 

Fox  Metropolitan  Playhouses,  Inc.- — 
$410,855  net  loss  for  the  period  from  August 
17,  1934-January  31,  1935,  was  shown  by  the 
company  after  all  deductions. 


Corporate  Changes 

ERPI— Former  Victor  Talking  Machine 
Company  president  Edward  E.  Shumaker  has 
been  elected  a  vice-president.  Fred  B.  Foster, 
Jr.,  has  been  elected  treasurer. 

UA — Mary  Pickford,  Charles  Chaplin,  Doug¬ 
las  Fairbanks,  Samuel  Goldwyn,  A1  Lichtman, 
James  Mulvey,  Dennie  F.  O’Brien,  Nathan 
Burkan,  Edward  .C.  Raftery  have  been  elected 
United  Artists  Corporation  directors. 


CONGRESS 


Copyright  Law 

April  1,  nearly  26  years  since  the  last  general 
codification,  Senator  F.  Ryan  Duffy,  (Demo¬ 
crat,  Wisconsin)  introduced  Senate  Bill  No. 
2465,  designed  to  bring  the  copyright  laws  to 
Jate  by  modernizing,  refining  the  provisions, 
by  including  material  issued  via  the  motion 
picture  or  radio,  two  media  lightly  treated  or 
ignored  by  the  existing  laws.  Bill  was  referred 
to  the  Committee  on  Patents. 

Last  fortnight,  Senator  Duffy  submitted  an¬ 
other  bill  (S.  3047 ) ,  a  revision  in  which  many 
sections  are  clarified  .tightened,  without  chang¬ 
ing  any  essential  provisions.  Several  days  later 
the  bill  reported  out  of  the  Committee  on 
Patents  by  Senator  William  Gibbs  McAdoo 
(Democrat,  California '  without  amendment. 


Dirty  Business 

“Producers  not  only  are  the  most  anti-social 
influence  in  America  by  reason  of  the  character 
of  the  product,  but  their  whole  structure  is  built 
upon  illegality,  violation,  and  evasion  of  exist¬ 
ing  law.”  Thus  did  Rep.  Francis  D.  Culkin 
(Republican,  New  York),  excoriate  the  manu¬ 
facturing  end  of  an  industry  which,  by  his  own 
figures,  is  the  fourth  largest  in  the  United 
States  with  an  investment  reaching  $2,500,000,- 
000,  employing  more  than  30,000  people. 

Lashing  forth  through  nearly  seven  columns 
in  the  Congressional  Record,  in  an  extension  of 
remarks  (which  apparently  were  never  started 
on  the  floor  of  the  House),  the  61-year-old 
congressman,  now  serving  his  fifth  consecutive 
term  in  the  House  as  representative  from  New 
York’s  32nd  District,  attacked  the  cinema  for 
its  malign  influence  on  children,  for  its  dubious 
effects  on  adults. 

Even  more  vitriolic  than  the  indictment  lev¬ 
eled  at  the  pictures  themselves  was  the  scathing 
indictment  of  the  Motion  Picture  Producers 
and  Distributors  of  America,  Will  H.  Hays, 
president,  who,  states  Representative  Culkin, 
“instead  of  being  a  Moses  leading  the  movies 
out  of  the  cesspools  was  in  fact  a  lobbyist 
whose  sole  function  was  to  lull  the  patriotic 
and  genuinely  American  groups  who  wished  to 
prevent  our  children  from  being  destroyed  into 
passivity  by  promise  of  reform  which  never 
came.” 

Besides  painting  a  lurid  picture  of  crime  and 
delinquency  directly  attributable  to  the  motion 
picture,  Representative  Culkin  foresees  the  de¬ 
struction  of  the  “national  character’  and  “civic 
character”  and  the  possible  destruction  of  our 
present  form  of  government. 

Such  remarks  were  made  preparatory  to 
launching  in  the  second  session  of  this  congress 
an  active  campaign  for  the  enactment  of  his  bill, 
H.  R.  5747,  which  regulates  the  practice  of 
block-booking. 

While  Representative  Culkin  prefers  his  own 
measure,  he  states  that  he  is  in  favor  of  the 
measure  (H.  R.  6472),  introduced  by  Repre¬ 
sentative  Samuel  B.  Pettengill,  partially  at  his 
request,  as  far  as  it  gees  and,  with  certain 
strengthening  amendments,  the  New  Yorker 
would  “heartily  back”  the  measure. 


Nuisance  Taxes  Continued 

The  House  of  Representatives,  June  17, 
passed  246  to  118,  the  joint  resolution  extending 
until  July  1,  1937,  those  provisions  of  the 


Revenue  Act  of  1934  pertaining  to  manufact¬ 
urers’  excise  taxes,  communications  taxes,  ad¬ 
mission  taxes,  stamp  taxes,  oil  taxes,  safe-de¬ 
posit-box  taxes.  Gasoline  tax,  present  postage 
rates,  originating  in  other  laws,  are  also  con¬ 
tinued. 

Measure  was  sent  to  Senate  where  it  passed. 


PRESS 


Much  Ado,  Etc. 

A  large  majority  of  the  industry,  this  past 
fortnight,  has  been  directing  its  attention  not 
to  high  rentals,  a  fair  code,  percentage  pictures, 
preferred  playing  time,  other  important  prob¬ 
lems  but  rather  to  a  different  sphere — Holly¬ 
wood  gossip  columns. 

Because  a  theatre  in  a  mid-western  city 
motivated  a  daily  in  that  town  into  discontinu¬ 
ing  a  column  widely  known  for  its  “inside  in¬ 
formation’  regarding  production,  camera  tricks, 
stars’  daily  doings,  some  hailed  this  as  a  great 
victory,  thought  it  indicated  triumph  of  right 
over  might  or  some  such  nonsense. 

Others,  more  concerned  with  problems  that 
fail  to  get  this  unusual  attention,  dismissed  the 
syndicate  incident  as  a  great  much  ado  about 
nothing,  opined  that  if  Hollywood  did  not  want 
columnists  to  write  about  Hollywood  it  should 
bar  columnists  from  the  studios,  rather  than 
try  to  lock  the  barn  after  the  horse  i?  stolen. 
Still  others  thought  all  news  is  good  news, 
failed  to  see  any  examples  where  good  pictures 
have  been  harmed  by  that  type  publicity. 

From  Hollywood,  too,  came  word  that  no 
more  pictures  of  microphones,  lights,  other 
equipment  with  players  grouped  around  them 
may  be  printed.  Why  this  should  be  made  a 
rule  was  beyond  average  industry  conception. 
Whether  the  coast  studios  were  losing  their 
sense  of  values  or  whether  they  had  other  axes 
to  grind  was  being  pondered  as  the  trade  gen¬ 
erally  turned  its  attention  to  really  vital  matters. 


The  smart  theatre  owner  will  find  listed 
here  numerous  services  which  will 
interest  him  during  the  successful 
operation  of  his  showhouse.  Each  com¬ 
pany  is  an  authority  in  its  field  and 
through  long  experience  has  proved 
reliable  and  trustworthy. 


Tel!  Our  Advertisers 
You  Saw  It  In 

The  Philadelphia 
Exhibitor 


30 


Jul  1 5  ’  3  5 


THE  PHILADELPHIA  EXHIBITOR 


Bad  Handling 


If  de  luxe-military  ushered  theatres 
find  their  grosses  dropping  they  might 
investigate  whether  or  not  handling  by 
ushers  has  had  any  effect. 

The  complaint  against  some  rests  in 
the  fact  that  regardless  whether  the  the¬ 
atre  is  empty  or  half  filled,  the  ushers 
manage  to  keep  people  from  where  they 
would  like  to  sit.  If  the  theatres  were 
full,  it  would  be  a  different  story,  but 
that  is  not  the  case. 

Forcing  a  patron  to  move  around  be¬ 
cause  a  uniformed  usher  has  had  instruc¬ 
tions  to  keep  people  from  sitting  where 
they  desire  or  “die  for  dear  old  Rut¬ 
gers”  is  bad  management.  The  legit 
theatres  found  out  that  insulting  the 
public  didn’t  click  and  the  movies  will 
find  out  the  same  thing. 

Going  into  a  theatre  where  the  ushers 
permit  people  to  sit  where  they  want  to 
is  a  relief,  these  days. 


~  Heard  In 

C_R  O  S  S  T  O  W  N 


Gring  Has 
Picnic 


Luke  Gring  will  picnic  his  Erlen  Theatre  em¬ 
ployees  July  21,  with  a  grand  time  to  be 
had  by  all. 

Bill  Haines  is  now  managing  the  Stanley, 
Utica,  N.  Y.,  for  Warners. 

Harry  Biben  is  booking  vaudeville  into  Hunt’s 
Ocean  Pier,  Wildwood,  N.  J. 

Harry  Biben  underwent  some  serious  opera¬ 
tions,  is  improving  now. 

On  vacation:  Lou  Davidoff,  to  the  shore  with 
his  family;  Broadway  Theatre  manager 
Blumberg  to  St.  Louis  and  Canada  with 
other  S-W  managers. 

Eddie  Kapner  spent  two  weeks  at  the  sea¬ 
shore  from  S-W  duties. 

Margaret  Peters,  secretary  to  S-Wite  Ship- 
man,  took  a  sea  trip. 

Charlie  King  and  Willie  Wolf  are  reported 
converting  the  White  Apron  Club  into  a 
theatre. 

A  new  theatre  is  reported  for  26th  and  Fed¬ 
eral  Streets,  Camden. 

According  to  the  local  “Ledger”,  Larry 
Graver,  Stanley  Theatre  manager,  would 
have  been  business  manager  of  the  Boston 
Braves  if  Joe  E.  Brown  bought  the  club, 
but  he  didn’t.  Graver  was  with  Brown 
when  he  talked  to  Ford  Frick,  National 
League  head. 

Jerry  Crowley  and  Tommy  LaBrun  have  gone 
into  the  publicity,  advertising  and  public¬ 
ity  relations  counsel  field. 

Franke  Fogel  sent  cards  from  Lake  Temag- 
ami,  Ontario,  came  back  before  they  did. 

From  the  looks  of  things,  the  S-W  picnic 
scheduled  for  July  14  was  to  be  a  hum¬ 
dinger.  More  complete  details  will  be 
available  in  the  August  1  issue. 

William  Goldman  plans  to  open  his  Bandbox 
Theatre,  August  I  ;  his  56th  Street  The¬ 
atre,  September  I  ;  his  Strand,  Pottstown, 
September  1 ,  full  time. 

Sol  Hankin,  observed  in  a  local  restaurant, 
ordered  three  times  before  he  got  what 
he  wanted. 

Louis  Pilosi,  Old  Forge,  was  a  visitor  on  the 
street,  working  hard  and  carrying  a  recent 
copy  of  THE  EXHIBITOR. 


MOTIVE  FOR 
REVENGE.  Don 
Cook  and  Irene 
Hervey  may  be 
seen  in  the  Mas¬ 
terpiece  release. 


Mel  Koff,  the  dean  of  Marcus  Hook,  likes 
cold  borschts. 

Dan  Katlin,  Lansdale,  reports  splendid  suc¬ 
cess  with  the  First  Division  product,  in¬ 
cluding  "Mysterious  Mr.  Wong,”  etc.,  and 
looks  forward  to  "Hoosier  Schoolmaster,” 
“The  Healer,"  and  "Keeper  of  the  Bees.” 

Sam  Frank  closed  for  Runnemede  Theatre 
last  week  on  a  long  term  deal. 

Father  of  Harry  O.  Goren,  formerly  a  local 
theatre  manager,  but  now  managing  in  the 
Far  West,  died  last  week  after  Harry  had 
made  a  hurried  trip  after  hearing  of  his 
illness. 

Leonard  Schlesinger  looks  ritzy  in  his  new 
car. 

Morris  Gerson  is  taking  a  long  mid  western 
auto  trip. 


Federal  Housing  Aids 

Exhibitors  who  fail  to  take  advantage 
of  the  provisions  of  the  National  Hous¬ 
ing  Act  which  allows  them  to  borrow  up 
to  $50,000  at  a  list  of  specified  banking 
institutions  are  losing  a  marvelous 
opportunity  to  bring  their  theatres  up 
to  date. 

All  theatres  have  been  sent  a  list  of 
banks  which  will  investigate  possibili¬ 
ties  of  such  a  loan. 

Those  needing  repairs  or  renovations 
should  investigate. 


WILKES-BARRE 


A1  Cox,  Capitol,  and  Frank  Urganis,  Hazle 
Street  Theatre,  were  guests  of  honor  at  a 
testimonial  by  the  Fourteenth  Ward  Club 
of  Wilkes-Barre  last  week. 

State,  Nanticoke,  wound  up  its  opportunity 
night  contests  during  the  week. 

Fred  Hermann,  Irving,  staged  a  revue  in  con¬ 
nection  with  the  “Age  of  Innocence.” 

Apparently  the  theatre  owners  in  Wilkes- 
Barre  suburbs  anticipated  the  new  State 
law  about  Sunday  shows. 


Typhoon-F.  H.  A.  Work  Together 

Typhoon  Air  Conditioning  Co.,  Inc.,  252 
W.  26th  St.,  N.  Y.  City,  has  just  announced 
closing  of  a  contract  with  the  Fifth  Ave.  Play¬ 
house  to  install  an  air  conditioning  system.  The 
installation  is  being  financed  largely  by  a  loan 
secured  through  the  Federal  Housing  Admin¬ 
istration,  and  to  be  liquidated  over  a  three-year 
period. 

Under  a  new  amendment  to  the  National 
Housing  Act,  loans  can  now  be  made  under 
this  plan  up  to  $50,000,  to  be  paid  off  over  five 
years.  Jim  Dailey,  president,  Typhoon  Air 
Conditioning  Co.,  Inc.,  will  be  glad  to  assist 
any  theatre  owner  interested  in  installing  an 
air  conditioning  system,  in  working  out  the 
details  of  a  plan. 


ON  THE  UNIVERSAL  LOT.  Stuart  Walker,  seen  in  the  wheelchair,  didn’t  stop  direct¬ 
ing  “Manhattan  Moon”;  Jack  Holt  is  currently  in  “Storm  Over  the  Andes,”  while  Sally 
Eilers  may  be  seen  in  “Alias  Mary  Dow.” 


BROADWAY  AFTER  DARK 

«=• 


NIGHT  CLUB 
HOSTESS 
TELLS  ALL  . . 

in  a  story  of  heart¬ 
break  in  the  valley 
of  sham 


with 

Adrienne  Ames 
Ralph  Bellamy 
Donald  Cook 
Robl.  Armstrong 


By  DASHIELL  HAMMETT 

AUTHOR  OF  “THE  THIN  MAN" 

"THF  GLASS  KPY" 


story  by  Gordon  Kahn.  Associate 
producer,  Burt  Kelly 
Produced  by  SELECT  Productions 


FROM  YOUR  RKO  EXCHANGE! 


FA y  wray 

RALPH  BELLAMY 
MELVXN  DOUGLAS 
ROLCOE  ATE-T 

DIRECTED  BT  PHIL  ROSEN 
Produced  by  SELECT  PRODUCTIONS 

ASSOCIATE:  PROOUCER  -  E>  U  F»  T  K  B  L  L.Y 


Jul  15*35  pg.  37 


38 


Jul  1 5 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


WASHINGTON  TENT,  No.  II,  has  invited 
all  local  Varietymen  to  attend  the  Variety 
Club  Showboat  cruise  to  be  held  July  20  in 
Wash  ington.  The  cruise  will  be  "to  no¬ 
where"  and  will  be  down  the  Potomac  River. 
Tickets  are  $2  each.  Every  barker  wishing 
to  attend  should  get  in  touch  with  Oscar 
Neufeld.  A  number  of  the  local  members 
are  pla  nning  to  take  the  trip  which  promises 
to  be  a  gala  occasion. 


Exhibitors/ 

Don’t  hesitate,  stand  and  wait, 
Grab  a  car  and  navigate 
To  a  phone,  say  “Hello  Mate,” 
I  certainly  like  your  “cabin-ate” 

So  put  one  in — now  don’t  de¬ 
lay  it, 

And  start  those  checks,  you 
always  pay  it, 

On  the  first — I’ve  heard  them 
say  it, 

You  bet’cher  life  that  I’ll  O.K. 
it. 

AMERICA'S 
BEST  CANDIES 

are  Vended  From  a 
Berio  Vendor 


Get  in  touch  with: 

GEO.  P.  AARONS 

301  N.  13th  Street 

LOCUST  4245 


BERLO 

VENDING 

COMPANY 

1518  N.  Broad  St.,  Phila. 

POPLAR  6011 


NEW  YORK  BALTIMORE 

SCRANTON  WASHINGTON 

ALLENTOWN  CLEVELAND 

PITTSBURGH  CINCINNATI 


BEGINNING  OF  THE  POOL  TOURNA¬ 
MENT  found  Raymond  Rau  beating  J.  A. 
Kraker  60-55,  both  scratch  men.  David 
Supowitz  (40)  defeated  Jack  Greenberg  (50) 
40-22.  Favorites  are  Basil  Ziegler,  Herb 
Elliott,  James  Clark,  according  to  current 
report.  The  tourney  will  last  two  weeks. 

NEXT  LUNCHEON  is  scheduled  for  this 
month  but  date  hadn’t  been  set  at  this  writ¬ 
ing.  Jim  Clark  was  one  of  the  kings  for  the 
day  with  the  other  to  be  appointed. 

VARIETYMEN  IKE  LEVY  AND  DR. 
LEON  LEVY  attended  the  broadcasters  con¬ 
vention  recently. 

VAR1ETYMAN  RAYMOND  RAU  is  re¬ 
ceiving  congratulations  on  being  elected  sec¬ 
retary  of  the  Integrity  Trust  Company. 

WILD  LIFE  LOVERS  Charlie  Zagrans, 
Herb  Elliott  decided  to  spend  a  week  in  camp 
studying  nature. 

NOTHING  DEFINITE  has  been  settled  on 
the  Toms  River,  N.  J.,  clambake  but  mem¬ 
bers  hope  that  it  will  take  place  soon. 


WANTED!  1 000  More  live  Showmen 
to  use  the  HIT  OF  THE  YEAR  .  .  . 

TREASURY  NIGHT 

Sfttfts  Traffic  Evoriju'hvrp 

Those  interested  in  territorial  franchises 
may  get  in  touch  with  - 

MITCHEL  FITZER,  Rivoli  Theatre,  Syracuse,  N.  Y. 


THEATRE  DESIGN 

Remodeling  »  Building 

DAVID  SUPOWITZ 

REGISTERED  ARCHITECT 
246  S.  15th  St.  Philadelphia 

Pennypacker  2291 


Booking  Theatres 
Everywhere 

llonest  ::  Reliable 
Conscientious 
Service 

EDWARDSHERMAN 

VAUDEVILLE  AGENCY 

Real  Estate  Trust  Bldg. 
PHILADELPHIA 

Pennypacker  7595 

MAYFAIR  THEATRE  BLDG.,  NEW  YORK 
BR.  9-1905 


She 


RKO’s  “She”  is  big  time  stuff,  to  be 
sold  on  a  big  time  scale. 

From  H.  Rider  Haggard’s  famous 
novel,  RKO  has  created  a  big  picture, 
that  delivers  everything  promised  for  it. 
With  grandeur  not  often  achieved  in  a 
film,  with  shots  that  will  amaze,  the 
show  deserves  strong  support. 

What  it  will  do,  however,  depends  on 
the  selling. 

Cast,  Helen  Mack,  Randolph  Scott, 
Helen  Gahagan,  Nigel  Bruce  turns  in  a 
good  job  but  the  picture’s  production  is 
the  thing. 

J.  E. 


The  Best 

Service  to 
All  Shore  Points 

With  the  coming  of 
summer  New  Jersey 
Messenger  Service  again 
offers  its  seashore  deliv¬ 
ery  service,  whereby  film 
men  can  have  their  pos¬ 
sessions  moved  to  their 
summer  apartments. 

This  service  has  been  in 
operation  for  many  years 
and  is  safe,  efficient  and 
low  priced.  You  can  feel 
assured  your  belongings 
will  receive  the  best 
handling  by  our  capable 
and  experienced  men. 

You  can  depend  on  New 
Jersey  Messenger  Serv¬ 
ice  for  its  records  show 
no  missouts  at  any  time. 

ooo 

NEW  JERSEY 

MESSENGER  SERVICE 

250  N.  Juniper  St.  Myer  Adleman 

PHILADELPHIA  Prop. 

Spr.  9355  Loc.  8787  Race  9444 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


THE  PHILADELPHIA  EXHIBITOR 


Jul  15*35 


39 


Heard  In 


INE  STREET 

Beier  Gets 
A  Gift 


Murray  Beier,  Preferred,  all  enthused  because 
he  received  a  gold  wrist  watch  on  his 
birthday. 

Sam  Rosen,  at  First  Division,  reports  a  first 
run  S-W  booking  for  "Keeper  of  the  Bees. 

Add  vacations:  Ralph  Carman,  Paramount. 

Mrs.  P.  A.  (Mitzi)  Bloch  is  now  taking  up 
golf.  The  Paramount  district  chief  s  wife 
is  quite  enthusiastic. 

Tommy  Loftus,  shipper,  FD,  is  happy  be¬ 
cause  his  granddaughter  Dorothy  was 
graduated  from  Catholic  School. 

Rose  Forman,  FD,  seen  plenty  of  times  on 
the  boardwak. 

Henry  Lewis,  Metro,  hopped  up  to  Ffershey, 
attended  to  some  important  newsreel  busi¬ 


ness. 

Messrs.  Pippin,  Applegate  selling  fast  for 
Metro. 

Herb  Given  reports  that  S-W  has  signed  for 
GB  pictures  in  this  territory. 

Present  at  the  Wildwood  opening  of  the  new 
W.  C.  Hunt  pier  from  the  local  territory 
were  Messrs.  Pop  Korson,  Ed  Boreth  and 
Ben  Harris,  Masterpiece:  Harry  Blumberg, 
National  Theatre;  Myer  Adleman,  oth  ers. 

A  certain  local  booker  and  his  twin  daugh¬ 
ters  all  celebrate  birthdays  this  month. 

Jack  Sharkey,  formerly  a  Vine  Streeter,  is 
now  with  “March  of  Time,”  acting  as  spe¬ 
cial  RKO  representative  from  the  home 
office. 

Metro  has  sold  almost  2000  of  the  small  bill¬ 
board  displays  to  exhibitors  in  the  terri¬ 
tory. 

Mike  Landow  was  a  weekend  visitor,  couldn  t 
resist  having  lunch  in  his  one-time  hang¬ 
out,  H  and  H. 

UA  manager  Harry  Bodkin  took  along  Jeff 
Davis,  Rube  Brenner,  Phil  Duffy  and  Betty 
McCaffrey  to  the  coast  convention. 

Film  Centre  building  is  benefitting  through 
coats  of  paint  at  Universal  and  RKO.  The 
RKO  projection  room  is  now  the  finest  on 
the  street,  thanks  to  new  sound  and  a  coat 
of  paint  throughout.  Charlie  Zagrans 
serves  tea  at  screenings. 

Harry  Tyson,  RKOman,  is  proud  of  that 
money  clip  and  watch  given  to  him  at  the 
recent  convention.  It  seems  that  he  won 
$50  for  outstanding  sales  on  the  news  last 
year  and  repeated  again  this  year  with  the 
reward  the  result. 

Agnes  Shea,  Preferred,  surprised  everyone 
when  she  got  married  recently.  She  is 
receiving  plenty  good  wishes. 

Horlacher  employees,  one  and  all  cavorted, 
July  7,  at  the  Kugler  Mohican  Club,  Mor- 
ris-on-the-Delaware.  In  addition  to  Hor¬ 
lacher  executives  and  aides,  other  film  folk 
also  attended.  The  weather  was  fine  and 
a  swell  time  had  by  all.  President  Jim 
Clark  save  an  exhibition  of  wrestling. 

Me  ssrs.  Bill  Mansell,  Jack  Bachman.  Charlie 
Beilan  hung  up  a  new  record  when  they 
accounted  for  1  8  individual  sales  in  one 
day. 

Many  local  film  folk  wer“  scheduled  to  at¬ 
tend  the  dinner  given  July  12  to  J.  Griff 


“ The  Scoundrel” 


Exhibitors  who  have  cancelled  “The 
Scoundrel”,  from  Paramount,  or  who  are 
contemplating  such  a  step  will  do  them¬ 
selves  a  favor  if  they  will  give  them¬ 
selves  and  the  show  a  break. 

Trouble  with  too  many  theatremen  is 
that  they  condemn  a  picture  without 
looking  at  it  to  see  if  it  can  be  sold. 

In  the  case  of  “The  Scoundrel,”  one 
exhibitor  cancelled  it,  looked  at  it,  de¬ 
cided  there  were  angles  to  be  sold, 
changed  his  mind,  booked  in  the  show. 
Get’.'ng  behind  it  with  a  campaign 
adapted  to  his  neighborhood  (not  class, 
but  middle  class),  he  sold  it  from  the 
dramatic,  sex  angle  and  returned  the 
best  Monday,  Tuesday  gross  in  the  house 
since  April  with  the  exception  of  “Go 
Into  Your  Dance,”  “Reckless”  and 
“Private  Worlds.” 

The  picture  not  only  did  the  business 
but  it  gave  the  exhibitor  confidence  to 
get  behind  other  shows  which  he  ordi¬ 
narily  would  condemn. 

It  is  easy  to  follow  the  crowd  and 
shout  “dog”  because  someone  happens 
to  think  it  smart  to  say  it,  but  the  ex¬ 
hibitors  who  are  making  profit  these 
days  are  selling  their  pictures.  Give 
“The  Scoundrel”  a  break  by  changing 
your  mind  about  cancelling  and  playing 
it. 

(This  particular  exhibitor  did  not 
want  his  name  publicized  but  upon  ap¬ 
plication  this  publication  is  permitted 
to  do  so  to  anyone  interested.) 


Boardman,  newly  appointed  Eastern  Penn¬ 
sylvania  District  Director  of  the  Federal 
Housing  Administration  at  the  Ritz.  Board- 
man  is  well  known  to  local  industry  lead¬ 
ers.  Ma  ny  theatres  have  signed  up  for 
Federal  Housing  co-operation. 

Basil  Ziegler  reports  plenty  success  with 
Bank  Night.  He  has  signed  up  some  big 
theatres  and  will  have  another  important 
announcement  to  say  shortly. 

Back  enthusiastic  from  the  Columbia  Chicago 
convention  were  branch  manager  Harry 
Weiner,  salesmen  Maxie  Gillis,  Dave  Kor¬ 
son,  Bill  Bethell,  Si  Perlsweig,  office  man¬ 
ager,  Lester  Wurtele. 

Miss  Rose  Cohen,  Paramount,  will  become 
the  bride  of  Dave  Weisman,  July  21. 


LOCAL  RELEASE  DATES 
PARAMOUNT 

Paris  in  Spring,  July  4-11;  Men  Without 
Names,  June  28-July  3;  College  Scandal,  June 
21-24. 


Delaware  Meet  Set 

The  IMPTO  of  Delaware  and  Eastern 
Shore  of  Maryland  was  scheduled  to 
hold  a  meeting  July  17  or  18. 


TUALUIIMI.R  t  WtITZ 

||||AI!(UIU(IS'«TU[ATRiS 


I©  SOUTH  l£|H  STREET 


S.R.O. 


. .  .not  unusual  when  you 


RCfl 


Photophone 

offering 

True  sound  performance. 
Complete  ownership. 

A  self-liquidating 
investment. 

RCA  super-service. 

RCA  MANUFACTURING  CO.,  Inc. 

Photophone  Division  •  Camden,  N.  J. 

A  Radio  Corporation  of  America  Subsidiary 

HIGH 
FIDELITY 


Adaptable  to  All  Makes  of 
Projectors  and  Lamps 


40 


Jul  1 51 3  5 


THE  PHILADELPHIA  EXHIBITOR 


Republic  Pictures  Corporation  Opens 
New  Offices  with  Gala  Trade  Luncheon 


Company  Leaders  Scheduled  to  Meet  Exhibitors  at  Broad- 
wood  Hotel  Session — Impressive  1935-1936  Line-up 
Announced 


Republic  Pictures  Corporation  of 
at  the  opening  of  the  new  Republic  exchange, 
cial  luncheon  at  the  Broadwood  Hotel,  at  which 
hibitors  and  film  men  will  meet. 

With  an  auspicious  lineup  for  the  new  sea¬ 
son,  with  an  energetic  sales  organization  all 
set  to  go,  Republic  is  ready  for  1935-1936. 

The  local  exchange,  headed  by  President 
Herman  Gluckman,  veteran  New  York  City 
distributor  for  many  years,  Sales  Manager 
Jack  Bellman,  of  New  York,  and  local 
branch  manager  Harry  LaVine,  has  assembled 
a  competent  staff  to  take  care  of  the  ex¬ 
hibitors. 

LaVine  Experienced 
Man  in  Pennsylvania  Area 

Republic  Branch  Manager  For¬ 
merly  with  Warners,  UA  Others 

Harry  LaVine,  new  Republic  branch 
manager,  comes  to  his  post  with  a  wealth 
of  experience. 

With  Warners  for  six  months,  with  United 
Artists  for  8J/2  years,  with  Gold  Medal  for  six 
months  up  to  the  Republic  change,  LaVine  is 
well  equipped  to  handle  Republic  distribution 
here. 

With  UA  he  made  a  signal  record  and  his 
departure  from  that  company  came  when  he 
was  one  of  the  leading  salesmen  with  the  or¬ 
ganization. 

With  a  capable  force  of  salesmen,  Bill  Kar- 
rer,  Mike  Levinson,  O.  B.  Derr,  with  a  staff 
that  includes  comptroller  Bob  Marcus,  booker 
Bill  Porter,  assistant  booker  Miss  Katherine 
Lawson ;  cashier  Miss  Claire,  secretary  Miss 
Eberz,  stenographer  Miss  Lippin,  Republic  is 
well  equipped. 


LOCAL  MANAGER.  Harry  LaVine 
will  manage  the  new  Republic  ex¬ 
change  here  at  1236  Vine  Street. 


Pennsylvania  plays  host  to  the  local  industry 
1236  Vine  Street,  July  15,  with  a  spe- 
Republic  executives  and  leading  ex- 


REPUBLIC  LEADER.  Herman 
Gluckman  is  president  of  Republic 
Pictures  Corporation  of  Pennsyl¬ 
vania,  which  opens  its  new  quar¬ 
ters  at  1236  Vine  Street.  He  also 
heads  the  New  York  City  Republic 
branch. 

Herman  Gluckman  One 
of  Trade's  Best  Known 

Local  Republic  President  Long 
in  New  York  City 

Herman  Gluckman,  president  of  the 
local  Republic  exchange  as  well  as  in 
New  York  City,  is  well  equipped  to  lead 
the  company. 

He  was  born  in  Yorkville,  New  York  City, 
July  15,  forty  years  ago,  attended  public  and 
high  schools,  leaving  school  at  age  of  18  to  take 
road  as  salesman  for  knit  goods. 

At  20  years  of  age,  he  opened  his  own  film 
exchange,  Capitol.  Since  then  he  has  been  in 
the  film  industry- — 20  years. 

About  four  years  ago,  he  stepped  into  the 
production  end,  with  Tower  and  Majestic  Pic¬ 
tures. 

In  his  connection  with  his  two  companies  he 
demonstrated  that  he  has  the  proper  outlook  in 
production  which  resulted  in  showmanship,  box 
office  pictures,  an  advantage  which  benefitted 
the  box  offices  of  exhibitors  who  played  the 
shows. 

Both  he  and  W.  Ray  Johnston,  had  mutual 
ideas,  when  Johnston  began  Monogram.  Pre¬ 
vious  commitments,  however,  kept  Gluckman 
away  from  the  present  undertaking.  According 
co  Gluckman,  what  is  now  happening  is  some 
thing  which  should  have  happened  long  ago. 
Herman  Gluckman  lives  at  755  West  End  Ave¬ 
nue,  with  wife  and  son. 


Republic  N.  Y.  Opening 


Philadelphia  Republic  men,  who  at¬ 
tended  the  convention  in  New  York 
City,  July  6,  hopped  back  July  11  to 
help  President  Herman  Gluckman  open 
his  New  York  City  Republic  exchange. 


Local  Republic  Men  Attend 
New  York  City  Convention 

Last  Regional  Sales  Meeting 
Held  July  6 

Philadelphia  Republic  men  were  promi¬ 
nent  at  the  last  regional  convention,  held 
July  6,  in  New  York  City,  at  the  Park 
Central  Hotel. 

Edward  A.  Golden,  general  sales  manager 
Republic,  announced  that  the  company  has  un¬ 
limited  finances. 

Golden  went  cn  to  say  that  the  companies 
whose  personnel  will  officiate  in  the  new  Re¬ 
public  set-up  had  consistently  shown  increased 
grosses  over  the  last  several  years. 

Other  facts  stressed  were  the  continuation  of 
the  franchise  owner  organization  existing  un¬ 
der  the  Monogram  banner  as  the  ideal  form 
of  distribution;  national  release  dates  to  be 
given  Republic  Pictures;  the  greater  degree  of 
cooperation  under  the  new  set-up,  and  national 
advertising,  publicity,  and  exploitation. 

Others  to  talk  were:  W.  Ray  Johnston,  pres¬ 
ident  ;  Herman  Gluckman,  president,  Republic 
Distributing  Corporation  of  Greater  New  York 
and  Philadelphia ;  Budd  Rogers  and  E.  H. 
Goldstein,  Edward  Finney,  advertising  direc¬ 
tor;  Jack  Bellman,  chief,  sales  exchange,  New 
York  and  Philadelphia  territories;  Dave  Soh- 
rr.er,  New  York  manager;  Harry  LaVine, 
Philadelphia  manager ;  Mike  Levinson  and 
others. 

Frcm  the  Philadelphia  territory  there  at¬ 
tended  William  Z.  Porter,  William  Karrer, 
Obie  Derr,  R.  Eberz,  C.  Lawson,  G.  Lippin, 
C.  Maggioncalda,  and  Robert  S.  Marcus. 


SALES  MANAGER.  Jack  Bellman, 
veteran  film  man,  has  charge  of 
sales  of  the  Philadelphia  and  New 
York  offices  for  Republic 


EVERY 
YEARS 
THERE  COMES 
ANEW 

LEADER 


F  1  <J 

ON 


It  E  F 

FOU 


FAMOUS  NOVEL 

BY  Wjk  mmFjl 


Jul  1 5  ’  3  5 


''  <  »\  \>- 

iN\  \  1 

k 'AW. 


ft  *  r*.S 

V  ««  m; 


h  »( 


$  tomtit 
s<\ 
''t,'U.\SS 


v  W 


NATIONAL  ORGANIZATION 
GIVES  EXHIBITORS  PRE-SOLD 
PROPERTIES  WHICH  HAVE 
BEEN  READ  BY  MILLIONS 


44 


Jul  1 5 ' 3  5 


THE  PHILADELPHIA  EXHIBITOR 


On  Republic 

When  Republic  makes  its  formal  bow 
in  the  local  territory,  it  will  mean  that 
exhibitors  will  have  another  strong, 
progressive  exchange  with  which  to  deal. 

Headed  by  men  who  have  commanded 
the  respect  of  exhibitors  everywhere, 
with  important  local  figures  in  charge, 
Republic  has  advanced  rapidly. 

To  Republic  president  W.  Ray  John¬ 
ston,  sales  manager  Eddie  Golden,  pro¬ 
ducers  Trem  Carr,  M.  H.  Hoffman,  Nat 
Levine  all  credit  must  go.  To  the  presi¬ 
dent  of  the  local  Republic  branch,  Her¬ 
man  Gluckman,  to  sales  manager  Jack 
Bellman,  to  branch  manager  Harry 
LaVine  and  his  capable  staff  best  wishes 
of  the  trade  are  certain. 

Backed  by  an  impressive  looking  line¬ 
up,  with  good  will  from  exhibitors,  Re¬ 
public  gets  off  to  a  good  start.  There  is 
every  reason  to  believe  that  its  progress 
will  set  new  records. 

JAY  EMANUEL. 


HEADS  REPUBLIC.  W.  Ray 
Johnston  is  president  of  Republic 
Pictures  Corporation. 


j 


PRODUCER.  Trem  Carr  is  Re¬ 
public  producer,  with  M.  H.  Hoff¬ 
man  and  Nat  Levine. 


EASTERN  REPUBLIC  CONVENTION.  President  W.  Ray  Johnston,  Herman 
Gluckman,  New  York  and  Philadelphia  exchange  head,  and  general  sales  man¬ 
ager  Edward  A.  Golden  were  among  the  officials  attending  the  last  Republic 
Pictures  convention  at  the  Park  Central  Hotel  in  New  York,  July  6.  Others 

present  were:  First  row - John  S.  Harrington,  Nat  M.  Loder,  Joe  Felder,  Miss 

F.  S.  Kaplan,  Eddie  Diamond,  Harry  LaVine,  Morris  Cohen,  Edward  Finney, 

Bill  Z.  Porter,  Si  Seasonwein;  Second  Row - E.  H.  Goldstein,  Eileen  Ogden, 

Budd  Rogers,  Jack  Bellman,  Herman  G  uckman,  W.  Ray  Johnston,  Jack  Fier, 
Edward  A.  Golden,  Jerome  Kessler,  Jerry  Wilson,  and  Sam  Smith.  In  the  third 

row - Sam  Kestenbaum,  Miss  R.  Hassan,  Miss  E.  Gotterer,  Rose  Yackow,  Anna 

Plesco,  Miss  T.  P eckelner,  Miss  M.  Spino,  Miss  C.  Maggioncalda,  Mrs.  H.  La 
Vine,  Miss  R.  Eberz,  Miss  C.  Lawson,  Miss  G.  Lippin,  Mike  Levinson,  Beatrice 
Rosenblatt,  Margaret  Hennebery,  Morris  Goodman,  Martin  Harra.  In  the  fourth 
row  Miss  D.  Kahn,  J.  Cohen,  Miss  F.  Greenberg,  Bob  Fannon,  Dave  Black, 
William  Karrer,  Obie  Derr,  Dave  Sohmer,  Sidney  Picker,  C.  Lawson,  Robert 
Marcus,  J.  Tierney. 


On  Herman  Gluckman 


Lewen  Pizor,  president,  MPTO — “During 
the  two  decades  in  which  I  have  known  Herman 
Gluckman  I  have  always  found  him  to  be  fair. 
He  has  made  a  high  reputation  for  himself  in 
distribution  and  New  York  City  and  Pennsyl¬ 
vania  exhibitors  are  fortunate  that  he  has  taken 
Republic  here.  With  his  high  standard  of 
operation  and  Republic  pictures  they  can  expect 
a  square  deal.” 


Morris  Wax,  president,  IEPA — “During  the 
many  years  in  which  I  have  known  Herman 
Gluckman,  I  have  found  that  he  understands 
exhibitors’  problems  and  knows  what  type  of 
pictures  are  needed  for  the  box  office. 

“As  distributor  for  Republic  here  and  with 
such  a  high  type  man  in  branch  manager  Harry 
LaVine,  Mr.  Gluckman  will  make  a  success  of 
his  branch  here. 

“Exhibitors  can  expect  the  finest  type  of 
treatment  from  him. 

“Both  he  and  Mr.  LaVine  are  to  be  con¬ 
gratulated.” 


HERE’S  WHAT  REPUBLIC  WILL  DELIVER 


As  a  result  of  recent  affiliations  and 
further  expansion,  the  Republic  Pictures 
program  for  1935-36  has  been  boosted 
from  its  originally  announced  quota  of  46 
attractions  to  a  total  of  57,  including  four 
serials. 

The  lineup  is  divided  into  six  groups,  con¬ 
sisting  of  10  Republic  Gold  Medal  Specials,  22 
Republic  Blue  Ribbon  Winners,  5  Fast  Action 
Group,  8  John  Wayne  Action  Dramas,  8  Gene 
Autry  Musical  Westerns,  and  4  Nat  Levine 
Serials. 

Final  grouping  and  the  complete  program 
for  the  coming  season  follows : 

Republic  Gold  Medal  Specials 

“The  Leathernecks  Have  Landed,  ’  “Forbid¬ 
den  Heaven,”  “Legion  of  the  Lost,”  “Tiger 
Valley,”  “The  House  of  a  Thousand  Candles,” 
“The  Harvester,”  “Two  Black  Sheep,”  “Cappy 
Ricks  Returns,”  “My  Old  Kentucky  Home”  and 
“Metropolitan  Merry-Go-Round.” 

Republic  Blue  Ribbon  Winners 

“Sailors  Forget,”  “The  Gentleman  from 
Louisiana,”  “Michael  O’Halloran,”  “Frisco 


Waterfront,”  “The  Big  Show,’  “Man  Hunt¬ 
ers,”  “Laughing  Irish  Eyes,”  “Fair  Grounds,” 
“Forced  Landing,”  “Dancing  Feet,’  “The  Leav¬ 
enworth  Case,”  “Harbor  Lights,”  “Sitting  on 
the  Moon,”  “The  House  of  the  Seven  Gables,” 
“The  Spanish  Cape  Mystery,”  “The  Return  of 
Jimmy  Valentine,”  “A  Thousand  Dollars  a 
Minute,”  “You’re  in  the  Navy  Now,”  “Ticket 
to  Paradise,”  “Twenty  Fathoms  Below,” 
"Hitch-Hike  Lady”  and  “My  Brother’s  Keeper.” 

Fast  Action  Group 

“The  Crime  of  Dr.  Crespi,”  with  Eric  von 
Stroheim ;  “Racing  Luck,  ’  “Federal  Agent,” 
“Go-and-Get-It  Haines”  and  “Burning  Gold.” 

Wayne  Westerns 

“Westward  Ho,”  “Riders  of  the  Border,” 
“West  of  God’s  Country,”  “Trails  End,” 
"Winds  of  the  Wastelands,”  “The  Vanishing 
Rider,”  and  “The  Lonely  Trail.” 

Autry  Musical  Westerns 

“Partners  of  the  Sunset,”  “Where  the  Trail 
Divides,”  “Red  River  Valley,”  “Somewhere  in 
the  West,”  “Riding  Luck,”  “Where  the  West 
Begins,”  “Pals  of  the  Range”  and  “Lost  Val¬ 
ley.” 


THE  PHILADELPHIA  EXHIBITOR 


Jul  15*35 


45 


On  Harry  LaVine 


C.  Floyd  Hopkins,  Harrisburg  representative, 
Wilmer  and  Vincent  Corporation:  "It  is  very 
gratifying  to  see  the  new  Republic  exchange  in 
Philadelphia  start  out  under  the  personal  man¬ 
agement  of  Harry  LaVine.  Through  a  long 
period  we  have  had  considerable  business  rela¬ 
tions  with  Mr.  LaVine  and  have  found  him  to 
be  that  character  of  gentleman  which  warrants 
his  elevation  to  high  places  in  the  industry. 
Both  Wilmer  and  Vincent  and  the  writer  per¬ 
sonally  extend  our  congratulations,  and  hope 
that  the  Republic  will  prosper  under  Mr. 
LaVine’ s  direction.” 

Charles  Segall,  Principal  Theatres  Corpora¬ 
tion  :  “My  acquaintance  and  dealings  with  Harry 
LaVine  for  the  past  several  years  have  been 
most  pleasant.  I  found  him  to  be  honest  with 
both  the  company  he  represented  and  the  ex¬ 
hibitors.  I  am  sure  Harry  will  be  successful  in 
his  new  position.  I  wish  him  success  which  he 
well  deserves.” 

William  Goldman,  William  Goldman  The¬ 
atres,  Inc. — “Harry  LaVine  has  had  the  benefit 
of  a  most  valuable  schooling  in  the  many  years 
of  his  service  with  United  Artists,  under  the 
guidance  and  leadership  of  A1  Lichtman.  With 
that  as  a  forerunner  coupled  with  the  wealth 
of  knowledge  he  has  gained  by  experience  in  the 
field,  and  particularly  in  the  territory  here¬ 
abouts,  he  undoubtedly  well  qualifies  for  the 
important  pest  to  which  he  has  been  appointed. 

“He  is  held  in  highest  regard  by  all  exhibitors 
— an  augury  for  his  success,  even  before  he 
assumes  his  new  office.  It  looks  to  me  that  a 
rare  opportunity  is  to  be  shared,  50%  on  the 
part  of  Harry  LaVine  and  50%  by  Republic. 
Harry  can  and  should  make  good  with  mer¬ 
chantable  pictures  and  Republic  should  succeed 
because  of  Harry.  He  has  my  congratulations 
and  best  wishes  for  the  success  I  am  confident 
he  will  attain  as  the  first  local  helmsman  of  the 
new  Republic  exchange.” 

Abe  Sablosky,  Principal  Theatres,  Inc. — “I 
have  known  Harry  LaVine  for  the  last  12  years 
and  during  that  time  he  became  salesman  for 
United  Artists.  I  would  say  as  a  picture  sales¬ 
man,  he  excelled  himself  by  his  honest  dealings 
with  the  exhibitor  and  never  took  advantage 
of  his  clients  or  his  company.  He  is  fit  in  the 
position  that  he  now  occupies  as  manager  of 
Republic  exchange.  I  know  that  Harry  will 


MPTO  Passes  on  Big 
Problems  in  Meeting 

July  12  Session  Sees  Buying, 

Tax  Discussed 

With  many  important  problems  on  tap, 
the  MPTO  of  Eastern  Pennsylvania, 
Southern  New  Jersey  and  Delaware  held 
its  monthly  meeting,  July  12,  in  the 
PSFS  building. 

Among  problems  discussed  were  code’s  end 
and  its  effects,  the  state  tax  measure,  Sunday 
movies  and  manner  of  presentation  of  petition, 
new  equal  rights  measure,  new  buying  season, 
discussion  of  product,  clearance  setup,  screen 
trailer  situation,  new  ERPI  contracts,  forum. 

The  body  decided  to  pass  on  the  state  tax 
to  the  public  and  discussed  other  matters. 
Members  were  given  signs  to  place  in  their  box 
office  windows  to  inform  patrons  of  the  tax. 


do  what  is  right  by  the  exhibitor  and  also  by 
his  company.  I  wish  him  success  which  he  well 
deserves.” 

David  E.  Weshner,  Warner  Brothers  Circuit 
Management  Corporation — “In  Harry  LaVine  I 
believe  the  new  Republic  exchange  has  an  ideal 
man  at  the  helm.  In  his  various  dealings  I 
have  had  with  Harry  I  found  him  to  be  unus¬ 
ually  co-operative  and  cognizant  of  the  exhibi¬ 
tors’  problems.  I  wish  him  well  and  congratu¬ 
late  The  Exhibitor  for  its  foresight  in  dedi¬ 
cating  a  special  section  of  this  magazine  on 
the  occasion  of  the  opening  of  the  Republic 
exchange.” 


EXPERTS . . . 

in  every  field 

of 

theatre  design 

and 

maintenance  will  be 

found  listed  on 

the 

READY  REFERENCE 

PAGES 

LANCASTER 


Ray  O’Connell,  manager,  Capitol  Theatre, 
one  of  the  Warner  houses,  has  gone  to  the 
Pacific  coast  for  a  rest  of  seven  weeks. 

Bert  Leighton,  veteran  stager  and  theatre 
man,  has  been  named  manager  of  the 
Grand  Theatre.  He  succeeds  Harry  Travis. 
Leighton  was  formerly  manager  of  the 
Warner  string  in  Utica,  N.  Y. 

Jack  Frere,  manager,  Colonial  Theatre,  has 
faith  in  “Ginger.”  Jack  proposes  to  give 
theatre  patrons  a  midnight  pre-showing  of 
the  film.  He  will  admit  them  to  the  theatre 
free  and  collect  only  from  those  who  like 
the  picture  as  they  leave  the  house. 

Bert  Leighton  made  his  bow  to  Lancaster  as 
manager  of  the  Grand  by  inviting  every 
girl  whose  name  is  Grace  Moore  to  be  his 
guest  at  the  showing  of  "Love  Me  For¬ 
ever.” 

Curt  Spangler,  assistant  manager,  Colonial, 
has  returned  from  a  trip  to  New  York. 

Lancaster  theatre  men  are  preparing  to  cam¬ 
paign  in  favor  of  Sunday  motion  pictures 
this  fall. 


Rex,  Nanticoke,  Closes 

Connolly  and  Quigley  have  closed  the  Rex 
Theatre,  Nanticoke,  for  the  first  time  owing 
to  poor  business  conditions. 

Mine  strikes  contributed  to  the  general  de¬ 
pression. 

Chester  Women’s  Club  Meets 

Motion  Picture  Committee  of  the  Chester 
County  Federation  of  Women’s  Clubs  held  a 
business  and  luncheon  meeting  at  the  home 
of  chairman  Mrs.  Frank  H.  Markle,  Paoli, 
recently.  In  the  afternoon,  they  were  guests 
of  the  Warner  Theatre,  West  Chester,  at  a  pri¬ 
vate  showing  of  "Les  Miserables.”  Mrs.  Ar¬ 
thur  Goldsmith  and  Mrs.  Earl  Vondersmith 
were  guest  speakers. 


Longwell  to  Europe 

Dan  Lcngwell,  assistant  to  Henry  R.  Luce, 
editor  of  Time,  sailed  for  London  recently  to 
represent  The  March  of  Time  at  the  annual 
sales  convention  of  Radio  Pictures,  Ltd.,  be¬ 
ing  held  there  this  week. 


O  WHAT  A  TIME  THEY  HAD.  When  the  Horlacher  Delivery  Service  employees  and  their  families  convened  at  Kugler’s  on  the 
Delaware,  July  7,  a  great  time  was  had  by  all.  The  above  picture  was  taken  at  the  height  of  the  festivities. 


46 


Jul  15’35 


THE  PHILADELPHIA  EXHIBITOR 


BETTER  MANAGEMENT 


Tested  ideas  .  .  .  Suc¬ 
cessful  merchandising  .  .  . 
Stunts  that  are  proven. 


ON  THE  SET.  Shooting  Mascot’s  “Ha  mony  Lane,”  director  Santley  gets  the 
shadow  effects  on  the  walls.  In  this  sc.'ne,  Clarence  Muse,  “Old  Black  Joe,” 
does  some  singing  with  a  big  chorus. 


Biben’s  King 


Exhibitors  who  play  Universal  shorts 
will  find  in  No.  13,  Lowell  Thomas  (re¬ 
viewed  in  this  issue  on  shorts  page)  a 
clip  devoted  to  Manuel  King,  the  child 
lion  tamer. 

The  youngster  has  been  booked  into 
the  Million  Dollar  Pier  by  Harry  Biben, 
who  is  quite  enthused.  The  world’s 
youngest  wild-animal  trainer  is  1  1  years 
old.  He  was  born  in  his  father’s  snake 
and  wild  animal  farm  at  Brownsville, 
Texas,  September  5,  1923.  The  father, 
incidentally,  is  the  far-famed  Snake 
King.  Besides  being  the  youngest,  it  is 
claimed  in  Manuel’s  behalf  that  he  is  the 
only  natural-born  wild  animal  trainer 
in  the  profession.  He  made  his  first 
public  appearance  in  1933,  when  he 
was  9  years  old. 

The  youngster’s  act  involves  the  pac¬ 
ing  10  full-grown  lions  and  lionesses 
and  a  Belgian  shepherd  dog. 

y/Let  'Em  Have  lt/y 
Bally  Big  In  Harrisburg 

Amateur  Sherlock  Holmeses  were 
given  an  opportunity  by  John  F. 
Rogers,  manager.  State  Theatre,  Har¬ 
risburg,  to  do  their  stuff  during  recent 
showing  of  “Let  'Em  Have  It.” 

Here  was  how  John  worked  it  and  got 
away  with  some  nice  newspaper  publicity. 

In  a  Harrisburg  daily  in  the  news  columns 
he  managed  to  get  inserted  under  a  liberal 
heading,  '  Theatre  Offers  $500  Reward  for 
His  Arrest,”  a  picture  of  Alvin  Karpis,  public 
enemy  No.  1 ,  who  was  reported  to  have  been 
seen  in  Harrisburg  several  weeks  ago. 

Another  novel  stunt  arranged  by  Manager 
Rogers  was  a  "moving  billboard.”  Mounted 
on  wheels,  a  board  bearing  crime  clippings 
from  all  copies  of  the  New  York  American 
was  wheeled  over  the  streets  by  Ed  Plank, 
usher.  Rogers  had  experienced  considerable 
trouble  obtaining  the  clippings,  and  not 
wanting  to  see  them  discarded  sent  them, 
"moving  billboard"  and  all,  on  to  Wilmer 
and  Vincent  at  Easton. 


"Sanders" 

Wilmington 

The  attitude  of  the  average  chain  theatre 
manager  or  assistant  called  in  to  pinch  hit 
for  a  manager  while  he  is  on  his  vacation  is 
often  to  "just  slide  along"  until  the  boss  gets 
back,  but  such  is  not  the  case  of  George 
Peters,  Loew’s  Fox,  Washington,  who  filled 
Roscoe  Drissel  s  post  at  Wilmington  Park¬ 
way  while  Drissel  went  on  two-weeks’  vaca¬ 
tion.  George  didn’t  park  his  feet  on  top  of 
the  desk  and  wait  until  the  two  weeks  rolled 
around.  He  saw  he  had  "Sanders  of  the 
River"  to  sell.  He  would  reach  them  through 
the  "Liberty  Magazine"  tie-up,  he  decided. 
So  he  had  a  parade  of  boy  agents  for  “Lib¬ 
erty”  with  the  "best  seller"  angle  played  up. 
He  also  put  out  7,000  circulars  from  “Lib¬ 
erty"  and  distributed  a  number  of  sun  hats. 


Utmost  Co-operation 
Urged  for  Variety  Jubilee 

A  bulletin  from  the  Showmen’s 
Variety  Jubilee,  Atlantic  City,  to  At¬ 
lantic  City  Committeemen,  indicated 
what  steps  are  being  taken  to  make  the 
Labor  Day  week  jubilee  a  success. 

Here  is  the  memo: 

Your  cc operation  is  requested  in  using  the  following 
official  slogan  to  begin  an  immediate  teaser  campaign 
to  intensively  publicize  this  colorful  event.  All  of 
you  are  vitally  interested  in  keeping  visitors  in  Atlantic 
City  after  Labor  Day.  You  are  also  vitally  concerned 
in  attracting  additional  visitors  to  Atlantic  City  during 
the  week  of  the  Jubilee. 

This  teaser  campaign  is  one  way  of  accomplishing 
your  purpose. 

The  following  slogan  should  be  used  in  all  LOCAL 
contacts  : 

“STAY  TO  SEE  THE  JUBILEE” 

September  3rd  to  8th 
GAY!  COLORFUL!  EXCITING! 


The  following  slogan  should  be  used  in  OUT-OF- 
TOWN  contacts: 

“COME  TO  SEE  THE  JUBILEE” 

September  3rd  to  8  th 
ATLANTIC  CITY 

The  official  slogan  should  appear  on  items  such  as: 
Envelopes,  Letter  Heads,  Bill  Heads,  Menus,  Window 
Cards,  Window  Streamers,  Counter  Displays,  Blotters, 
Windshield  Stickers,  Tire  Covers,  Paper  Bags,  Wrapping 
Paper,  Sticking  Tape,  Price  Tags,  Special  Seals,  Pro¬ 
grams,  B(  oklets,  Lobby  Cards,  Display  Ads,  Publicity 
Releases,  Car  Cards,  Jitney  Cards,  Bus  Cards,  Paper 
Napkins,  Beverage  Pads,  and  any  other  item  you  can 
think  of. 


IVaxman’s  Giraffe 


A.  P.  Waxman,  GB  advertising  and 
publicity  counsel,  is  proud  of  the  fact 
that  since  he  began  to  use  the  giraffe  as 
his  company’s  trade  mark,  it  has  come 
into  popularity. 

He  cites  several  other  merchandising 
companies  (not  in  the  industry)  as  us¬ 
ing  the  giraffe. 


CADET  BAND  PLUG.  Sam  Gilman  call  d  out  a  few  members  of  Harrisburg’s 
Loew’s  Cadet  Band  to  herald  arrival  at  his  Loew’s  Regent,  Harrisburg,  of 
“Adrienne,”  psychic  authority,  as  added  stage  attraction. 


THE  PHILADELPHIA  EXHIBITOR 


Jul  1 5  ’  35 


47 


WILLIAMSPORT 


Jack  Browell,  formerly  Freeland  and  College 
Theatre,  Bethlehem,  is  the  present  man¬ 
ager  of  the  Park  Theatre,  Williamsport. 
Box  office  of  the  Park  Theatre  has  been 
moved  from  within  the  lobby.  Browell  has 
been  sponsoring  an  amateur  contest  with 
Tiny  May  as  the  master  of  ceremonies. 
Finals  will  be  held  during  the  week  of  July 
7-13.  First  prize  winner  will  be  given  an 
appearance  at  WJZ,  New  York,  and 
WCAU,  Philadelphia.  As  an  added  attrac¬ 
tion  for  the  contest  Browell  has  offered 
three  prizes  for  the  first  three  places. 

Majestic  Theatre,  Weiner,  manager,  has 
closed  for  the  months  of  July  and  August 
but  is  expected  to  reopen  after  the  sum¬ 
mer  ends. 

A  special  program  was  conducted  by  the 
Keystone  Theatre,  under  management  of 
Fred  Lee,  a  short  time  ago  when  the 
policy  of  the  theatre  was  changed.  Lee 
has  secured  new  advertising  posters. 

Capitol  Theatre,  Williamsport,  Bryon  Lynn, 
manager,  has  recently  installed  new  pro¬ 
jection  equipment. 

Capitol  has  started  the  second  of  its  amateur 
contests  this  past  week.  Contests  are  be¬ 
ing  run  in  connection  with  the  Feenamint 
Company  and  radio  station  WABC  in  New 
York. 

Capitol  Theatre,  Milton,  under  the  manage¬ 
ment  of  Warren  C.  Girton,  celebrated  its 
first  aniversary,  June  26.  The  Milton 
"Evening  Standard”  and  all  the  merchants 
of  Milton  expressed  their  appreciation  of 
the  great  improvement  in  the  entertain¬ 
ment  facilities  of  Milton  since  the  estab¬ 
lishment  of  the  new  theatre. 


Stanley  Birthday  Cal<e 

When  the  Stanley  Theatre,  Atlantic  City, 
celebrated  its  I  Oth  aniversary,  one  of  the 
features  of  the  celebration  was  a  huge  birth¬ 
day  cake  baked  by  pastry  chef  Herman  Krau- 
ter  of  the  AC  Ritz  Carlton  Hotel.  Mayor 
Ha  rry  Bacharach  cut  the  cake  and  slices  were 
passed  around  to  the  audience.  Others  pres¬ 
ent  were  Herbert  Copelan,  general  manager, 
Seashore  Theatres,  Inc.,  and  City  Commis¬ 
sioner  Frank  B.  Off. 

A  happy  time  was  had  by  all  concerned 
with  the  ceremony. 


BIRTHDAY  CAKE.  When  the 
Stanley  Theatre,  Atlantic  City,  was 
10  years  old,  this  cake  was  baked 
by  the  Ritz  chef,  with  City  Com¬ 
missioner  Frank  Off  congratulating 
Seashore  Theatres’  general  man¬ 
ager  Herb  Copelan. 


ATTENTION.  Staffs  of  the  Apollo  and  Strand  Theatres,  Atlantic  City,  Weil- 
land-Lewis  houses,  pose  for  the  cameraman  before  the  day  begins. 


There  are- 

150  CENTS 

-  to  your  Chair 
Buying  Dollar 


in 


IRWIN 

Theatre  Chairs 


•  MORE  LASTING  DURABILITY 

•  MORE  INTRINSIC  QUALITY 

•  MORE  PATRON  COMFORT 

•  MORE  UP-TO-DATE  BEAUTY 


See  the  Irwin  Line  and  be  convinced! 
MtE"d  THE  IRWIN  SEATING  COMPANY 


all  branches  of  NATIONAL  THEATRE  SUPPLY  CO. 

In  your  territory:-  1315  VINE  ST.,  PHILADELPHIA— HARRY  BLUMBERG,  MGR. 


48 


Jul  1 5 1 3  5 


THE  PHILADELPHIA  EXHIBITOR 


UNITED  ARTISTS  EXECUTIVES.  Here  are  the  men  who  lead  United  Artists.  Lef;  to  right  (top)  AI  Lichtman,  president; 
Arthur  W.  Kelly,  vice-president  in  charge  of  foreign  distribution;  Harry  Buckley,  vie '-president;  Maurice  Silverstone,  chairman 
of  the  board  of  United  Artists,  Ltd.  Left  to  right  (bottom)  Hal  Horne,  director  of  advertising  and  publicity,  Harry  Gold,  east¬ 
ern  sales  manager,  Paul  Burger,  sales  development  manager;  Paul  Lazarus,  western  sales  manager. 


United  Artists  Set 
on  New  Season  Program 

Eight  Producers ,  24  Features , 
Disney s  Highlight  Lineup 


Eight  producers  will  contribute  to  the 
1935-36  program  of  films  to  be  released 
through  United  Artists  during  the  coming 
season,  it  was  announced  by  Al  Lichtman, 
president,  at  the  national  sales  conven¬ 
tion,  in  Hollywood. 

Charlie  Chaplin,  Samuel  Goldwyn,  Mary 
Pickford,  David  O.  Selznick,  Alexander  Korda, 
Reliance  Pictures  and  Darryl  Zanuck  will  be 
represented  by  24  feature-length  productions  to 
be  distributed  to  theatres  in  all  countries  through 
United  Artists.  Walt  Disney  has  scheduled  18 
Mickey  Mouse  and  Silly  Symphony  productions 
for  release  through  United  Artists. 


Two  From  Chaplin 

For  the  first  time  in  four  years,  Charlie 
Chaplin  will  be  seen  in  a  new  production,  a 
dramatic  comedy  in  which  he  will  present  a 
story  based  on  mass  production  in  an  immense 
factory  and  its  tragi-comic  effect  on  a  mere 
individual  who  is  a  small  cog  among  a  million 
wheels.  Also  for  the  first  time  in  many  years, 
Chaplin  will  produce  and  direct  a  film  in  which 
he  is  not  to  appear  himself.  This  is  to  be  a 
drama,  the  title  and  story  of  which  have  not 
yet  been  announced.  Paulette  Goddard  is  to 
be  starred. 

Six  Goldwyns 

The  coming  year  will  be  an  unusual  one  for 
Samuel  Goldwyn,  in  that  six  productions  will 
be  made  under  his  banner.  Already  before  the 
Goldwyn  cameras  are  “Dark  Angel,”  with  Fred- 
ric  March,  Merle  Oberon  and  Herbert  Mar¬ 
shall  ;  and  “Barbary  Coast,”  with  Miriam  Hop¬ 
kins,  Edward  G.  Robinson  and  Joel  McCrea. 
“Barbary  Coast  ’  is  based  on  the  best-seller  by 
Herbert  Asbury,  with  the  screen  adaptation  by 
Ben  Hecht  and  Charles  MacArthur,  with  an 
important  director. 


Eddie  Cantor  is  to  be  starred  in  his  sixth 
annual  production  for  Samuel  Goldwyn,  “Shoot 
the  Chutes,”  with  Ethel  Merman,  Parkya-kakas 
and  the  famous  Goldwyn  Girls. 

Two  special  productions  starring  Miriam 
Hopkins,  with  Joel  McCrea  playing  the  leading 
masculine  role  opposite  her,  are  scheduled  for 
early  Goldwyn  production.  They  are  “Navy 
Born,”  and  “Splendor,”  an  original  screen  play 
by  Rachel  Crothers.  Miss  Crothers’  film  is  to 
be  produced  under  a  special  arrangement  be¬ 
tween  author  and  producer,  whereby  the  author 
is  to  share  in  the  profits  of  the  production  in 
lieu  of  a  predetermined  sum. 

Final  production  on  the  Goldwyn  schedule 
is  “Dodsworth,’  the  screen  version  of  the  book 
by  the  Nobel  prize  winner,  Sinclair  Lewis,  and 
the  play  by  the  Pulitzer  prize  winner,  Sidney 
Howard.  The  purchase  of  the  screen  rights  to 
“Dodsworth”  is  said  to  involve  one  of  the  larg¬ 
est  sums  ever  paid  for  a  motion  picture  story. 

Two  Pickford  Productions 

With  the  start  of  the  new  season,  Mary  Pick 
ford  will  devote  herself  exclusively  to  produc- 
(Sce  next  page ) 


UNITED  ARTISTS  PLAYERS.  Some  of  t'.ie  stars  seen  in  UA  pictures  are  Eddie  Cantjr,  Miriam  Hopkins,  Fredric  March,  Merle 
Oberon,  Barbara  Stanwyck. 


THE  PHILADELPHIA  EXHIBITOR 


Jul  1 5 ' 3  5 


49 


UNITED  ARTISTS  PRODUCERS.  Here  are  the  United  Artists  producers  for  1935-1936:  Left  to  right  (top)  Samuel  Goldwyn, 
Alexander  Korda,  David  Selznick,  Walt  Disney,  Harry  Goetz;  (bottom)  Edward  Small,  Charles  Chaplin,  Mary  Pickford,  Douglas 
Fairbanks. 


( Continued  from  preceding  page ) 
tion.  Her  contribution  to  the  United  Artists 
schedule  of  releases  will  be  two  films  based  on 
stories  and  plays  now  under  consideration. 

Selznick  Makes  Five 

David  0.  Selznick,  the  newest  of  the  pro¬ 
ducers  to  enter  the  ranks  of  United  Artists, 
will  produce  motion  pictures  under  the  corpo¬ 
rate  name  of  David  O.  Selznick  Productions, 
Inc.  He  is  scheduled  for  five  pictures. 

Korda  Has  Five 

Alexander  Korda,  maker  of  “The  Scarlet 
Pimpernel’  and  “The  Private  Life  of  Henry 
VIII,  will  release  five  productions  through 
United  Artists  during  the  season.  They  are 
H.  G.  Wells’  spectacle  of  a  future  day,  ‘TOO 
Years  from  Now.”  “The  Man  Who  Could 
Work  Miracles,”  another  story  by  H.  G.  Wells, 
with  Roland  Young  starred;  Robert  Donat  in 
“The  Ghost  Goes  West,”  directed  by  Rene 
Clair  from  the  screen  play  by  Robert  Sher¬ 
wood  ;  Charles  Laughton  in  Edmond  Rostand's 
“Cyrano  de  Bergerac” ;  and  “The  Lion  of  May- 
fair,  ’  by  Robert  Sherwood  and  Lajos  Biro, 
also  starring  Charles  Laughton. 

Three  From  Reliance 

Edward  Small  and  Harry  M.  Goetz,  heads  of 
Reliance  Pictures,  continue  under  the  United 
Artists  releasing  banner  with  three  new  pro¬ 
ductions.  They  are  Barbara  Stanwyck  in  "Red 
Salute,”  with  Robert  Young;  “The  Melody 
Lingers  On,”  with  Josephine  Hutchinson,  Helen 
Westley  and  ethers,  and  “The  Last  of  the 
Mohicans,”  James  Fenimore  Coopers  famous 
tale  of  early  America. 

Jack  London’s  “Call  of  the  Wild,”  in  which 
Clark  Gable  is  starred  with  Loretta  Young  and 
Jack  Oakie,  is  the  Darryl  Zanuck  production 
which  will  shortly  be  released  through  United 
Artists. 

Walt  Disney  will  produce  his  entire  program 
in  technicolor.  There  are  to  be  nine  produc¬ 
tions  in  the  Mickey  Mouse  division,  and  nine 
Silly  Symphonies. 


RCA-Sonotone  Deal 

Arrangements  have  been  completed 
between  the  Sonotone  Corporation  and 
the  RCA  Manufacturing  Company 
whereby  the  latter  company  will  act  as 
exclusive  distributors  for  the  sale  of  a 
bone  conduction  oscillator  device  for 
the  hard  of  hearing,  to  be  known  as  the 
RCA-Sonotone,  in  all  commercial  fields, 
according  to  Edwin  M.  Hartley,  man¬ 
ager  of  RCA  Photophone  Sales  Division. 

Under  the  new  agreement,  RCA  Pho¬ 
tophone  will  sell  and  install  the  RCA- 
Sonotone  Oscillator  in  all  theatres  re¬ 
gardless  of  the  make  of  the  sound  re¬ 
producing  apparatus  in  use.  In  the¬ 
atres  equipped  with  RCA  Photophone 
Apparatus  addition  of  the  new  hearing 
aids  entails  the  use  of  a  special  ampli¬ 
fier,  connected  with  the  main  reproduc¬ 
ing  amplifier,  and  double  plug-in  boxes 
placed  beneath  the  arm  of  the  seat-chair. 
In  competitively  equipped  theatres  a 
microphone,  to  be  placed  directly  in 
front  of  the  loudspeaker,  is  also  neces¬ 
sary. 


AROUND  THE  TOWN 

WITH 

LOU  SCHWERIN 


Earle  Theatre  boys  are  now  attired  in  their 
summer  finery.  White  gabardine  mesh 
jackets  and  tux  pants  is  the  "tops”  for  hot 
weather. 

Dave  Seaman  vacationing,  AI  Cohen  manag¬ 
ing  the  Ogontz. 

Perry  Lessy  back  to  his  old  stamping  grounds 
at  the  Diamond. 


Artie  Cohn  vacationing  at  Montclair,  N.  J. 

Dave  Weinstein,  assistant  at  333  Market 
Street,  is  doing  a  good  job  of  relief  in 
the  absence  of  Dave  Furman  who  is  vaca¬ 
tioning. 

When  in  Hollywood,  Earle  Bailey  noticed  how 
superstitious  many  of  the  filmfolk  were. 

Schulman,  Arcadia,  would  like  to  rough  it 
for  two  weeks,  but  so  far  it  seems  his 
roughing  period  will  only  last  from  August 
3  to  12. 

Dave  Titleman  is  relief  manager  at  the 
Grange. 

Phil  Mannes  is  now  at  the  Fairmount. 

Teddy  Minsky  is  the  likeable  usher  at  the 
Grange. 

Joe  Stallbaum,  formerly  chief  of  service,  Col- 
ney,  assistant  at  the  Lindley,  is  now  assist¬ 
ant  at  the  Yorktown. 

Bill  Weinstein  is  back  as  assistant  at  the  Vic¬ 
toria. 

Andy  Schectman  is  relief  manager  at  the 
Felton. 

Bob  Kessler  is  going  strong  in  the  "Daily 
News"  mayoralty  contest. 

Lou  Forbstein,  Bromley,  has  been  the  cam¬ 
paign  manager  for  Louis  Schwartz  in  this 
contest. 

Dr.  Rubin  M.  Lewis,  Warner  Club  physician, 
has  just  moved  his  offices. 

Stahlman  at  the  Logan  had  posters  put  on 
telly  poles  throughout  the  Logan  and  Oak 
Lane  district  in  his  exploitation  campaign 
for  “Let  ’Em  Have  It.” 

Al  Garfield  will  skipper  Keith’s  Theatre  dur¬ 
ing  Marty  Goldenberg’s  vacation. 

That  shower  service  at  the  Warner  Club  is 
certainly  appreciated  by  the  employees. 


MORE  IN  CONSTANT  USE 
THAN  ALL  OTHER  SAFETY 
DEVICES  COMBINED... 


50 


Jul  15’35 


THE  PHILADELPHIA  EXHIBITOR 


YORK 


Three  theatres  in  Bill  Israel’s  York  district 
are  going  after  the  kiddie  business  in  a  big 
way,  offering  Mickey  Mouse  watches  to 
their  lucky  juvenile  patrons.  Ritz,  York; 
Lion,  Red  Lion,  and  State,  Hanover,  are 
giving  coupons  with  every  children’s  ad¬ 
mission  and  at  the  end  of  several  weeks 
the  one  holding  the  most  coupons  will  be 
given  one  of  the  watches. 

Bill  Richley,  York  Theatre,  only  independent 
in  York,  plugged  the  latest  Shirley  Temple 
picture  by  giving  away  20  Shirley  Temple 
dolls. 

In  the  neighborhood  of  75  employes  and 
friends  of  Warner  theatres  in  the  York 


district  attended  the  annual  Philadelphia 
district  picnic,  Philadelphia,  July  14. 

Sid  Poppay  returned  from  a  two  weeks’  vaca¬ 
tion  with  a  deep  tan  and  a  real  ambition 
for  work  which  should  boost  his  gross  at 
the  Rialto.  Sid  plans  the  organization  of 
a  Buck  Jones  Club,  with  prizes  offered  the 
regular  attenders  at  the  weekly  Saturday 
morning  meetings,  at  the  end  of  fifteen 
weeks. 

Abe  Halle,  Capitol,  is  enjoying  a  two  weeks’ 
vacation  and  Stanley  Spoehr,  his  assistant 
is  handling  his  post  in  his  absence. 

Gift  matinees  for  the  kids  are  a  weekly  at¬ 
traction,  staged  by  Harry  Olmstead,  Ritz. 

Cleon  Miller’s  stage  wedding  at  the  Strand 
was  a  big  success  from  all  angles. 

Harry  Travis,  former  manager,  Capitol,  has 
returned  to  his  home  in  Memphis,  Tenn. 


New  Harrisburg  House? 

A  lot  of  newspaper  publicity  was 
acquired  by  Sam  Gilman  for  his  Loew’s 
Regent  Theatre,  Harrisburg,  through  a 
tie-up  with  a  Harrisburg  newspaper  in 
connection  with  the  stage  appearance 
at  Loew’s  of  Miss  Adrienne,  described 
as  a  psychic  of  international  repute. 

Among  her  predictions  that  tickled 
Sam  and  his  assistant,  “Bob”  Etchberger, 
was  one  that  Loew’s  would  have  a  new 
theatre  in  Harrisburg  next  year  on  an¬ 
other  than  its  present  site.  Incidentally, 
Loew’s  present  Harrisburg  contract  ex¬ 
pires  April  1,  1937. 

It  has  everyone  wondering. 


A  Word  to  the  Wise 

Showman  Is  Sufficient 


National  Penn 
Printing  Co. 

1233  VINE  STREET 
PHILADELPHIA 


National  Kline 
Poster  Co. 

1307  VINE  STREET 
PHILADELPHIA 


OSCAR  LIBROS  AL  BLOFSON  SIMON  LIBROS 


SERVING  theatre  needs  with 
a  knowledge  of  theatre 
business. 


A 

F 
E 
T 

y 


SSISTING  theatre  owners  with 
a  staff  of  trained  clerks  and 
office  files.  No  missouts. 


REEING  theatre  owners  of  the 
worry  that  they  may  have 
forgotten  part  of  their  show. 

FFICIENTLY  operating  the  larg¬ 
est  film  delivery  service  in 
the  world. 


AKING  CARE  of  every 
possible  need  in  the  delivery 
of  film. 

I  ELDING  the  epitome  of 
safety,  service  and  effici¬ 
ency  at  a  minimum  cost. 


HORLACHER 

DELIVERY  SERVICE,  Inc. 

1228  Vine  Street,  Philadelphia 

NEW  YORK 
SCRANTON 
BALTIMORE 
WASHINGTON 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


Another  Horlacher  Service 

LARRY  DAILY,  Notary  Public 

The  only  one  on  Vine  Street  .  .  At 
your  service  any  time  during 
business  hours. 


THE  SHORTS  PARADE 


One  reelers  .  .  .  Two  reelers 
.  .  .  Three  reelers  .  .  .  Classi¬ 
fied  alphabetically. 


TWO-REEL 

Comedy 

ALIMONY  ACHES.  Columbia — Broadway  Comedies. 

18m.  Andy  Clyde.  Andy  Clyde's  Columbia  comedies 
have  been  hitting  a  fair  average.  This  time,  with 
his  divorced  wife  looking  for  the  usual  alimony, 
Andy  thinks  up  a  scheme  to  outwit  her.  With  com¬ 
plications  ensuing,  plenty  of  laughs  appear.  Clyde’s 
personal  appeal  helps  a  lot.  FAIR. 

DOUBLE  CROSSED.  Universal  Comedies.  19m.  Sterling 
Holloway,  Joe  Ray,  Barbara  Pepper.  Apparently  the 
idea  in  this  couldn't  be  stretched  all  the  way.  Sterling 
and  friends  are  fired  from  a  Palm  Springs  hotel,  wind 
up  in  a  Hollywood  hotel  which  is  operated  by  the 
heroine's  mother.  Promised  by  some  agents  that  movie 
stars  will  show,  only  doubles  appear.  Sterling  cavorts 
from  one  to  the  other,  but  the  only  interest  will  be 
in  seeing  how  close  some  doubles  resemble  the  star. 
The  ending  is  weak.  SO-SO. 

EDGAR  HAMLET.  Radio — Edgar  Kennedy  Comedies. 

22m.  Edgar  and  his  mother-in-law  have  an  argument 
over  a  certain  Shakespeare  line.  To  decide  it,  Edgar 
decides  to  take  his  family  to  see  it  played.  Before 
they  get  there,  Edgar  gets  tangled  up  in  his  tuxedo 
clothes,  finally  delivers  an  oration  himself.  This  is  a 
weak  sister  in  the  Kennedy  series.  BELOW  AVER¬ 
AGE. 

HUSBAND’S  HOLIDAY.  Vitaphone — Big  V  Comedies. 

17!/2m.  Hobart  Cavanaugh  appears  in  a  mildly 
amusing  marital  farce  involving  traffic  police,  babies, 
girls.  Hobart  gets  the  devil  from  his  wife  after  he 
gets  a  ticket,  has  an  argument,  walks  out,  tries  to  get 
back  in  good  with  her,  makes  up  a  phony  accident 
gag,  is  discovered,  really  gets  it  for  good  from  his 
wife.  ALL  CAVANAUGH. 

MY  GIRL  SALLY.  Universal — Comedies.  17m.  Ster¬ 

ling  Holloway,  feminine  voiced  zany,  stars.  Story  Is 
silly  enough  to  register.  Banker's  daughter  is  due  to 
marry  prince,  because  of  mother’s  social  ambitions. 
She  really  loves  Holloway,  an  innocent  country  boy. 
Holloway  arrives  for  wedding,  through  connivance 
with  banker,  who  favors  him,  delays  wedding.  Prince 
is  found  to  be  “phoney,”  girl  and  country  boy  are 
united.  VERY  GOOD. 

SOCK  ME  TO  SLEEP.  Radio — Edgar  Kennedy  Comedies. 
20m.  Edgar’s  wife,  mother  and  brother  pick  up  a 
phony  prize-fighter,  give  him  the  run  of  the  house 
much  to  his  sorrow.  Not  until  he  discovers  that  the 
fighter  has  a  weak  stomach  does  he  oust  him  in  a 
sparring  bout.  Then  he  learns  that  the  $250  put  up 
for  forfeit  is  his  (Edgar's)  money.  This  runs  to  the 
same  average  as  the  other  Kennedys.  FAIR. 

SPRUCIN’  UP.  Metro — Our  Gang.  19m.  When  the 

cute  little  girl  comes  around,  the  gang  decides  to 
spruce  up  to  gain  her  attention.  But  it  all  comes 
to  naught,  because  the  little  lord  fauntleroy  type  of 
boy  seems  to  win  the  younq  lady’s  charm  quicker  than 
acrobatic  tricks.  This  is  okay  for  the  kids  and  adults, 
too.  GOOD. 

Musical 

BETTER  THAN  GOLD.  Vitaphone — Broadway  Brevity. 
20m.  Fifi  D'Orsey  is  the  big  number  in  this  with 
the  girl  getting  the  bright  idea  that  Bulgonia  should 
pay  off  in  beautiful  girls — dollies  instead  of  dollars. 
No  sooner  thought  of  than  she  heads  Vitaphone  cuties 
coming  to  our  shores  where  the  “Extreme  Court”  and 
the  guardians  of  the  treasury  approve  and  the  dollies 
put  into  circulation.  Blackouts  follow,  Walter  “Dare” 
Wahl,  an  acrobat,  is  introduced,  as  well  end  it  all 
moves  fast.  VERY  ENTERTAINING. 

DO  YOUR  STUFF.  Columbia.  19m.  Radio  Rogues. 
The  Three  Radio  Rogues  work  for  a  medicine  show 
and  when  the  owner  refuses  to  pay  them  their  sal-ry 
they  take  his  car.  They  then  get  jobs  in  a  sanatorium 
curing  people  with  their  mirth  and  melody  until  the 
medicine  show  owner  turns  up  and  has  them  arrested 
for  stealing  his  car.  At  the  trial  they  prove  to  the 
judge  that  they  were  justified  by  demonstr'ting  their 
ability  in  the  courtroom.  Judge  is  impressed  and 
lets  them  go  free.  Some  good  impersonations  of 
screen  and  radio  favnrities.  Audience  will  be 
pleased.  SATISFACTORY. 

FIFTY  DOLLAR  BILL.  Vitaphone — B-oadwav  Brevities. 
20m.  The  12  Aristocrats.  Eleanor  Whitney,  Ada 
Kutzetzoff  and  others  are  included  in  this,  which 
shapes  up  as  an  entertaining  musical-dance  piece. 
Slight  plot  follows  a  $50  bill  through  theatres,  night 
clubs,  with  the  acts  doing  their  specialty.  This  allows 
a  variety  that  is  certain  to  prove  interesting.  FAIR. 

Sport 

CARNERA-LOUIS  FIGHT  PICTURES.  16m.  App-r- 
ently  taken  some  distance  from  the  ring,  the  ony 
interesting  shots  are  those  of  the  sixth  round,  when 
the  technical  knockout  took  place.  These  pictures’ 
value  will  be  solely  on  the  advertising  and  bally, 
because  no  closeups  are  available  to  vary  the  monotony 
of  the  shots.  Sound  is  all  dubbed  in  and  could 
very  well  be  discarded.  Where  the  racial  interest  is 
high,  these  will  be  most  valuable.  DEPENDS  ON 
BALLY. 


ONE-REEL 

Color  Cartoon 

COUNTRY  MOUSE.  Vitaphone — Merrie  Melodie.  7m. 

The  country  mouse,  aspiring  to  become  a  big-time 
pugilist,  goes  to  the  city,  challenges  the  champ.  In 
the  bout,  Mother  Mouse,  disgusted,  goes  into  the  ring 
when  her  son  fails,  knocks  out  the  champ,  spanks  the 
son.  GOOD. 

DANCING  ON  THE  MOON.  Paramount — Fleischer  Color 
Classic.  8m.  Line  under  title  shot  claims  “patents 
are  pending"  on  process  used.  And  it  is  an  inter¬ 
esting  process — much  as  Max  Fleischer  used  to  pro¬ 
ject  his  cartooned  figures  onto  apparently  real  black- 
white  backgrounds,  so  now  the  Fleischer  figures  cavort 
against  a  colored  planetary  background  so  real  as 
to  appear  eerily  third-dimensional  compared  with 
drawn  figures.  A  rocket  ship  which  takes  couples  to 
moon  for  dancing  much  as  Hudson  River  ships  take 
present  day  couples  dancing,  is  shown  ready  to  take 
off.  Two  newlyweds  attempt  to  board.  They  are 

late;  the  door  closes;  husband  is  caught  in  door;  bride 
is  left  behind.  The  ship  goes  to  moon;  couples  dance; 
merriment  over,  ship  returns.  And  the  bride  still 
waiting,  give  husband  a  lacing.  VERY  INTEREST¬ 
ING. 

GO  INTO  YOUR  DANCE.  Vitaphone — Merry  Melodie. 

7m.  Amateur  night  on  a  showboat  with  the  captain 
introducing  an  orchestra  leader  who  mimics  Paul 
Whiteman.  Amateurs  all  get  the  gong.  Last  one 
hides  the  gong  but  he  is  so  terrible  the  audience 
walks  out.  FAIR. 

PARROTTVILLE  POST  OFFICE.  Radio-Rainbow  Parade. 
7m.  Newest  entrant  in  this  color  series  keeps  the 

standard  set  by  the  series.  Plot  has  the  postmaster 
catching  a  mail  robber.  Result  is  just  about  what 
might  be  expected.  Color  is  fair,  with  humor  not  too 
strong.  FAIR. 

SUMMERTIME.  Celebrity — Corni-Color.  8m.  Old  Man 
Winter  is  routed  by  the  sun,  the  birds  begin  to  sing, 
the  centaurs  to  dance  when  he  comes  back,  almost 
ruins  the  summer  but  the  bees  get  on  the  job,  melt 
him  down.  With  the  musical  division  very  strong, 
with  excellent  timing,  this  entrant  is  one  of  the  high 
spots  of  the  ComiColor  series.  GOOD. 

THREE  LAZY  MICE.  Universal — Color  Cartune.  7m. 
Three  mice  don’t  want  to  work,  think  up  an  idea 
whereby  they  act  blind,  are  given  permission  by  the 
king  to  sing  and  play  all  day.  Everything  is  okay 
until  they  walk  out  of  mouse  town,  run  into  a  big 
cat  who  nearly  bags  them,  chases  them  back  to  town 
where  the  king  finds  out  about  their  deception,  puts 
them  to  work  washing  dishes.  This  is  a  pleasant 
number  with  a  cute  tune  running  through  it.  GOOD. 

Cartoon 

A  LANGUAGE  ALL  MY  OWN.  Paramount-Fleischer— 
Betty  Boop.  6m.  Betty  Boop,  singing  the  title 
song,  to  the  effect  that  her  boop-a-doop  is  “a  language 
all  my  own,”  flies  to  China,  finds  herself  understood 
there.  GOOD. 

AT  YOUR  SERVICE.  Universal — Oswald.  7m.  Oswald 
is  gas  station  attendant.  His  nephew  arrives  to  help 
out,  gums  up  works,  blowing  up  cars,  generally  being 
nuisance.  Some  good  laughs,  fast  adequate  musical 
accompaniment,  make  this  fine  stuff.  GOOD. 


Musical 

ALL  COLORED  VAUDEVILLE.  Vitaphone — Pepper 

Pot.  Adelaide  Hall  and  the  Nicholas  brothers,  Three 
Jiggers,  in  dancing,  singing,  etc.,  provide  an  inter¬ 
esting  short  with  all  negro  players.  INTERESTING. 

BROADWAY  HIGHLIGHTS,  No.  2.  Paramount.  9m. 
This  takes  us  to  dinner  in  honor  of  Grace  Moore,  open¬ 
ing  of  Connie’s  Inn  on  Broadway,  and  to  a  perform¬ 
ance  of  “Great  Waltz,”  spectacular  shrw.  Interest — - 
and  it  is  interesting — lies  in  celebrities  glimpsed  at 
these  places,  at  their  informality  away  from  stage. 
VERY  GOOD. 

Novelty 

EXCURSIONS  IN  SCIENCE.  General  Electric-AI  Bondy. 
10m.  Apparently  built  for  commercial  purposes,  with 
the  only  credit  for  GE  appearing  on  the  main  title, 
this  should  prove  as  interesting  as  others  of  its 
type.  Novelties  in  scientific  experiment,  with  oil. 

generators.  magnets,  other  fields,  are  indicated. 
INTERESTING. 

GREATEST  MOTHER  IN  THE  WORLD.  Red  Cross  Reel. 
10m.  This  reel,  devoted  to  the  activities  of  the 

Red  Cross,  is  publicity  for  the  movement  but  will 
probablv  prove  of  interest  to  patrons  eve-ywhere.  Be¬ 
cause  the  reel  has  a  worthy  purpose,  it  can  hardly 
be  called  an  ad  reel.  However,  inasmuch  as  theatres 
get  it  for  nothing,  no  one  can  kick.  Subject  matter 
is  devoted  to  the  Red  Cross  and  its  work.  INTER¬ 
ESTING. 


PARAMOUNT  PICTORIAL  No.  12.  10m.  A  fashion 

show  aboard  the  Volendam,  some  shots  of  pet  cub 
bears,  and  Herman  Hupfeld  singing  songs  he  wrote 
in  series  called  “Song  Makers  of  the  Nation”  consti¬ 
tute  fair  entertainment.  FAIR. 

SCREEN  SNAPSHOTS,  No.  11.  Columbia.  10m.  These 
are  all  always  interesting  because  they  contain  movie 
stars.  This  is  up  to  the  usual  high  average  and 
should  intrigue  the  public.  Those  seen  include  Robert 
Young,  Fredric  March,  Lyle  Talbot,  Charles  Laugh¬ 
ton,  Tala  Birell,  with  the  backgrounds  studios  and  a 
beauty  shop  opening.  GOOD. 

STRANGER  THAN  FICTION,  No.  11.  Universal.  10m. 
Heavy  children,  a  steamboat  with  land  all  about  it, 
a  novelty  kitten,  barbers,  other  shots  are  included, 

with  the  usual  interest.  FAIR. 

STRANGER  THAN  FICTION,  No.  12.  Universal.  10m. 

Items  in  this  release  include  hand  catching  of  fish,  big¬ 
gest  motor-driven  switch  used  in  connection  with 

Boulder  Dam,  a  chinning  champ,  balloon  tires  on 
big  trucks,  acrobats  who  are  accountants,  girl  egg 
breakers,  vitamins  from  food  juice,  lightning  experi¬ 
ments,  a  lookout  in  a  high  forest  post,  an  amateur 
circus  man.  Every  one  is  interesting  and  this  is  one 
of  the  better  numbers  in  an  excellent  series.  GOOD. 

STRANGER  THAN  FICTION,  No.  13.  Universal.  10m. 

Included  in  this  are  children  going  to  school  by  boat, 
a  lion  being  given  a  blood  transfusion,  a  girl  baseball 
player,  a  doctor  who  invented  a  new  type  boat,  wood 
handkerchiefs,  an  odd  Texas  estate  in  a  whole  county, 
a  small  scale  power  development,  eggs  cracker  and 
sorter,  a  Canadian  tunnel  which  has  doors  on  it,  a 
woman  wild  animal  trainer.  Again  the  short  is  a  high 
rating  number,  fit  for  any  audience.  GOOD. 


Sport 

FAMOUS  PEOPLE  AT  PLAY.  Paramount — Varieties. 

10m.  A  highly  entertaining  reel  of  the  world's  great 
in  their  non-official  periods;  for  example,  tennis  play¬ 
ing  of  Sweden's  King  Gustav,  polo  of  Will  Rogers, 
yachting  of  England's  King  George,  boyhood  play 
of  Yugoslavia's  King  Peter  and  Roumania’s  Prince 
Michael.  FINE. 


HOLLYWOOD  HOBBIES.  Paramount-Rice — Sportlights. 

10m.  This  one  will  satisfy  the  men  and  women,  with 
the  movie  stars  shown  going  in  for  sports  when  they 
aren't  working.  Rice  has  provided  an  interesting  reel 
that  has  a  fan  angle  as  well  as  a  sport  angle.  EXCEL¬ 
LENT. 

SIX  DAY  GRIND.  Radio — Easy  Aces.  9m.  Thanks 

to  the  breezy  comment  of  the  Easy  Aces,  this  reel 
devoted  to  various  angles  of  6-day  bike  racing  is  a 
worthy  addition  to  any  program.  Shots,  themselves, 
are  very  good,  with  the  Ace  Goodman  comment  to 
help.  GOOD. 


Travel 

BOOM  DAYS.  Vitaphone-E.  M.  Newman — See  America 
First.  10m.  This  educational  reel  will  be  familiar 
to  most  movie  audiences  in  that  it  covers  shots 
depicting  the  prosperity  era  in  America.  John  B. 
Kennedy  supplies  the  dialogue  and  the  Coolidge, 
Hoover  administration.  Lindbergh’s  flight  and  Roose¬ 
velt's  acceptance  of  the  presidential  nomination  are 
included.  EDUCATIONAL. 


GOING  PLACES  WITH  LOWELL  THOMAS,  No.  10. 

Universal.  10m.  Interesting  member  of  series  with 
Lowell  Thomas  taking  the  listener  to  Greece,  to  the 
west,  and  then  a  fisherman's  dream,  with  the  camera 
work  in  the  foreground.  This  is  as  entrancing  as  the 
Thomas  average.  FAIR. 

GOING  PLACES  WITH  LOWELL  THOMAS,  No.  11. 

Universal.  10m.  Lowel  Thomas  talks  while  shots  of 
Rome  and  the  Vatican  city  are  shown.  Various  sights 
often  seen  in  other  similar  travelogue  subjects  are 
repeated,  with  ceremonies,  Coliseum,  St.  Peter's  high¬ 
lights.  Audiences  religiously  minded  will  appreciate 
this.  INTERESTING 


GOING  PLACES  WITH  LOWELL  THOMAS,  No.  12. 
Lowell  Thomas  takes  the  listener  to  Mexico,  Sky  Gar¬ 
dens  and  in  a  clip  called  “Nerve”  introduces  the 
audience  to  a  young  boy  lion  tamer.  The  last  clip 
is  worth  the  price  of  admission  as  to  novelty  because 
it  has  some  excellent  shots  of  the  young  Texas  bov 
who  now  tames  lions.  The  other  two  clips  are  famil¬ 
iar,  with  some  Radio  City  garden  shots  rather  inter¬ 
esting.  GOOD. 

GOING  PLACES  WITH  LOWELL  THOMAS,  No.  13. 
Universal.  This  clip  includes  missions,  a  cemetery 
for  Ford  Dodge's  bad  men  of  old  days  and  a  pottery 
plant.  Best  clip  is  the  last  where  in  the  Museum  of 
Natural  History,  shots  of  animals  being  reconstructed 
are  shown.  This  isn’t  up  to  the  interest  of  other  reels 
but  it  will  serve  on  any  program.  FAIR. 


52 


THE  PHILADELPHIA  EXHIBITOR 


6-POINT  REVIEWS 


Who  made  it  .  .  .  Who’s  in  it  .  .  .  How 
good  it  is  .  .  .  Classified  for  adult  or  family 
trade  .  .  .  What  it  is  all  about  .  .  .  Length. 


CHESTERFIELD  ’ 

PARAMOUNT 

M 

GB 

Death  from 

a  Distance  (3080) 


Family 
Mystery  Drama 
68m. 


Russell  Hopton,  Lola  Lane,  John  Davidson,  Robert 
Fraser,  Wheeler  Oakman,  Cornelius  Keefe,  John  St. 
Polis,  George  Marion,  Sr.,  Lee  Kohlmar. 

A  murder  takes  place  in  a  planetarium.  The 
hero  detective-lieutenant  attempts  to  solve  the 
crime,  with  the  heroine  a  newspaperwoman 
who  follows  the  case.  To  solve  the  mystery, 
the  hero  decides  to  use  the  scientist  who  de¬ 
livers  a  lecture  at  the  planetarium,  arranges  for 
a  second  death  to  be  publicized,  grabs  the 
guilty  man  by  having  the  supposedly  dead  sci¬ 
entist  come  to  life.  After  it  is  all  over,  the 
heroine,  heroine  entwine.  Because  the  murder 
was  committed  in  a  novel  manner,  because  some 
apparently  scientific  gangsters  are  present,  be¬ 
cause  here  is  an  astronomical  background,  it 
should  interest,  though  short  on  marquee  names. 

Estimate:  Interesting. 


COLUMBIA 


Champagne  for  Breakfast 

(5024) 


Family 
Drama 
67  m. 


Mary  Carlisle,  Hardie  Albright,  Joan  Marsh,  Lila 
Lee,  Sidney  Toler,  Bradley  Page,  Adrian  Rosley,  Clarence 
Wilson,  Emerson  Tracy,  Lucien  Prival,  Vince  Barnett, 
Tammany  Young,  Gina  Carado. 

Our  young  hero,  a  lawyer  who  has  to  work 
for  a  living,  becomes  a  process  server,  meets  the 
heroine,  her  sister,  learns  their  father  has  been 
taken  over  by  a  promoter.  He  hangs  around 
long  enough  until  the  father  commits  suicide. 
Before  it.  has  completed  its  travel,  the  picture 
sees  the  hero  saving  the  girls  from  being  vic¬ 
timized  by  the  promoter.  Hero,  heroine  clinch. 
Where  double  features  are  used,  this  will  fit 
into  the  dual  bill  system. 

Estimate:  So-so. 


Riding  Wild  (5208)  Western 

57m. 

Tim  McCoy,  Billie  Seward,  Niles  Welch,  Edward  Le 
Saint,  Richard  Alexander,  Edmund  Cobb,  Bud  Osborne. 

Acting  for  the  Sonora  Valley  Cattlemen’s 
Association,  Tim  McCoy,  as  its  head,  sets  out 
to  stamp  out  cattle  rustling.  The  way  is  not 
clear,  however,  because  other  factors  enter  and 
when  the  doublecrcssing  takes  place,  Tim 
McCoy  saves  the  day  for  the  ranchers,  proves 
that  right  is  the  only  road.  Incidentally,  he 
wins  the  heroine  as  well. 

Estimate:  Usual  okay  McCoy. 


MONOGRAM 


The  Dawn  Rider  (3035)  Western 

52m. 

John  Wayne,  Marion  Burns,  Benny  Meadows,  Reed 
Howes,  Yakima  Canutt,  Jack  Jones. 

Hero  Wayne  comes  home,  finds  his  father 
murdered  during  a  holdup.  Only  one  clue,  and 
not  much  at  that,  is  available,  but  he  gets  his 
man,  finds  a  girl.  Thanks  to  his  never-ceas:'ng 
energy,  fate,  he  cleans  up  the  situation,  will 
satisfy  action  fans. 

Estimate:  Satisfactory. 


Accent  on  Youth 

(3452) 


Family 
Comedy  Drama 
85m. 


Sylvia  Sidney,  Herbert  Marshall,  Astrid  Allwyn.  Philip 
Reed,  Holmes  Herbert,  Catherine  Doucet,  Lon  Chaney, 
Jr.,  Ernest  Cossart. 

Taking  a  New  York  stage  hit,  casting  it  well, 
Paramount’s  screen  version  of  “Accent  on 
Youth  ’  is  light-comedy -drama  best  appreciated 
by  the  class  type  of  audiences,  but  interesting 
to  all.  Secretary-heroine  Sidney  works  for 
playwright  Marshall,  loves  him.  The  play¬ 
wright  thinks  himself  too  old  for  the  girl,  sees 
her  marrying  a  younger  man,  gets  her  finally 
when  she  decides  life  with  middle-aged  play¬ 
wright  is  better  for  her  than  the  vigorous-ath¬ 
letic  life  with  the  husband.  Smartly  written, 
smartly  directed  by  Wesley  Ruggles,  “Accent 
on  Youth’’  sounds  class,  has  good  lines,  should 
prove  no  trouble  in  the  better  type  houses. 

Estimate:  Smart  stuff. 


Man  on  the  Family 

Flying  Trapeze  (3451)  °64my 

W.  C.  Fields,  Mary  Brian,  Lucien  Littlefield,  Grady 
Sutton,  Kathleen  Howard,  Oscar  Apfel,  Tammany  Young. 

Only  rarely  does  a  W.  C.  Fields  starring  pic¬ 
ture  have  anything  in  it  except  W.  C.  Fields. 
“Man  on  the  Flying  Trapeze”  is  no  exception. 
Exhibitors  will  find  that  all  they  have  to  sell  is 
W.  C.  Fields,  W.  C.  Fields  gags,  W.  C.  Fields 
laugh  sequences.  When  he  is  absent,  the  pic¬ 
ture  makes  no  progress.  Slight  plot  merely 
gives  opportunity  for  gagmakers  to  introduce 
various  sequences,  some  old,  some  new.  After 
it  is  all  over,  it  will  be  apparent  that  the  show 
will  stand  or  fall  on  W.  C.  Fields’  appeal. 

Estimate:  All  Fields. 


RADIO 


Family 

She  (537)  Melodrama 

'  101m. 

Helen  Gahagan,  Randolph  Scott,  Helen  Mack,  Nigel 
Bruce,  Sam  Hinds,  Noble  Johnson. 

This  is  swell  for  kids,  for  those  adults  who 
can  forget  their  sophistication.  Based  on  Sir 
Rider  Haggard  s  novel  about  woman  ruler  of 
uncharted  land,  immortal,  waiting  500  years  for 
her  English  lover  to  return,  this  has  breath¬ 
taking  scenes,  lavish  settings,  striking  dance 
numbers.  It  should  be  good  in  smaller  places, 
in  neighborhoods ;  it  is  emphatically  something 
for  the  family.  Plot  briefly  describes  American 
descendant  of  John  Vincey,  English  explorer 
dead  500  years  and  lover  of  “She.”  Told  by 
dying  uncle  of  location  of  land,  and  fact 
“She”  rules  by  virtue  of  flame  that  makes  her 
immortal,  he  sets  out,  with  friends.  Various 
adventures  befall  them  on  way,  in  kingdom. 
Tempted  by  immortality  offer  of  “She” — played 
by  Helen  Gahagan — Vincey  finds  she  is  cruel, 
heartless,  spurns  her,  chooses  mortality  with 
appealing  Helen  Mack,  who  loves  him.  Cli¬ 
mactic  scene  shows  “She”  being  bathed  by 
flame  of  life,  which  she  expects  will  renew  her 
youth — but  which  instead  turns  her  into  old  hag, 
while  mortals  flee  for  the  mortal  world. 

Estimate:  Sell  it. 


39  Steps  (3501)  Melodrama 

79m. 

Robert  Donat,  Madeleine  Carroll,  Lucie  Mannheim, 
Gorif-ev  Tearle,  Peggy  Ashcroft,  Helen  Haye,  Gus  Mc- 
Naughton. 

With  two  names  familiar  to  American  audi¬ 
ences.  with  an  intriguing  spy-melodrama  story, 
“39  Steps”  is  entertainment  that  should  prove 
attractive  to  thrill  followers.  Not  forgotten  are 
comedy,  romantic  angles,  with  the  result  good 
movie.  The  hero  gets  involved  in  a  spy  mud¬ 
dle,  dodges  the  police,  meets  the  heroine  who 
thinks  he  is  a  spy,  eventually  finds  the  real 
spies,  wins  the  girl.  Selling  Donat  (who  made 
a  hit  in  “Monte  Cristo’),  Miss  Carroll  should 
help.  All  in  all,  this  should  please. 

Estimate:  Should  please. 


UNIVERSAL 


Lady  Tubbs  (8034)  F  Comedy 

65m. 

Alice  Brady,  Douglass  Montgomery,  Anita  Louise,  Pat 
O'Malevy,  Alan  Mowbray,  Minor  Watson,  Russell  Hicks, 
Hedda  Hopper,  Lumsden  Hare,  June  Clayworth,  Mildred 
Harris. 

With  a  meaty  part  for  Alice  Brady  as  the 
construction  camp  cook  who  inherits  an  Eng¬ 
lish  fortune  and  English  airs,  with  a  yarn 
that  has  been  well  treated  with  laughs,  “Lady 
Tubbs"  deserves  a  better  fate  than  it  will  prob¬ 
ably  get.  Because  the  cast  is  all-feature,  be¬ 
cause  the  title  will  need  intensive  selling,  “Lady 
Tubbs"  must  get  plenty  work  behind  it.  Fam¬ 
ily  type  audiences  will  roar  at  the  laughs,  based 
largely  on  the  desire  of  Lady  Tubbs  to  act  up 
to  her  acquired  wealth.  It  is  Alice  Brady’s 
picture  all  the  way  through  with  topnotch  sup¬ 
port  from  Alan  Mowbray,  Douglass  Montgom¬ 
ery,  others.  Homer  Croy’s  original  offered  real 
substance.  Good  handling  made  the  most  of  it. 

Estimate:  Plenty  laughs. 


WARNERS 


Broadway  Gondolier  (804)  Musical 

98m. 

Dick  Powell,  Joan  Blondell,  Adolphe  Menjou,  Louise 
Fazenda,  William  Gargan,  George  Barbier,  Frank 
Mitchell,  Hobart  Cavanaugh,  Joseph  Sauers,  Rafael 
Storm,  Bob  Murphy,  James  Burke,  the  Canova  family, 
Four  Mills  Brothers,  Ted  Fiorito  and  band. 

Take  a  portion  Dick  Powell,  one  portion 
song  hits,  one  portion  name  supporting  cast, 
one  portion  laugh  story — mix  all  together.  Re¬ 
sult  at  any  time,  with  Warner  mixing,  is  a 
good,  money-making,  audience-satisfying  musi¬ 
cal.  “Broadway  Gondolier"  is  a  concoction  that 
will  prove  pleasing  both  to  audiences,  exhibi¬ 
tors.  A  cab  driver  follows  a  girl  to  Italy, 
becomes  a  gondolier,  is  picked  up  by  a  cheese 
heiress  to  sing  over  her  cheese  hour,  eventually 
wins  the  first  girl.  Lightly  handled,  funny, 
with  able  support  for  hero  Dick  Powell,  the 
show  should  prove  a  neat  attraction  anywhere. 
Four  song  hits  will  help. 

Estimate:  Knockout. 

( Continue  to  next  reinczv  page) 


THE  PHILADELPHIA  EXHIBITOR 


53 


Don’t  Bet  on  Blondes  r  ,  family 

/n,.\  Comedy  Drama 
(olo)  60m. 

Warren  William,  Claire  Dodd,  Guy  Kibbee,  William 
Gargan,  Vince  Barnett,  Spencer  Charters,  Errol  Flynn, 
Maude  Eburne,  Walter  Byron,  Hobart  Cavanaugh. 

Horse-racing  odds  are  theoretically  based  on 
the  mathematical  probability  of  wins  based  on 
past  performances,  but  when  doping  enters  the 
game  out  goes  the  real  odds  value.  Thus  it  is 
that  Bookie  William  quits  the  racket,  turns 
his  office  into  an  American  version  of  Great 
Britain’s  Lloyds,  specializes  in  freak  insurance 
policies.  All  goes  well  until  Kentucky  Col. 
Kibbee  takes  a  $50,000  policy,  payable  if  ac¬ 
tress-daughter  Dodd  marries  within  three  years. 
The  obvious  happens,  but  what  methods  are 
adopted  to  forestall  the  pay-off  and  manner 
of  execution  form  the  basis  of  a  comedy  field- 
day  for  Warner  “stock  company.”  Picture  will 
deliver  along  obvious  exploitation  angles ; 
should  also  click  on  comedy  aspect. 

Estimate:  Good  summer  fare. 


Front  Page  Woman 

(812) 


Family 
Comedy  Drama 
81m. 


Bette  Davis,  George  Brent,  Roscoe  Karns,  J.  Carrol 
Naish,  June  Martel,  Gordon  Westcott,  Dorothy  Dare, 
Winifred  Shaw. 

Warners’  contribution  to  the  current  cycle 
glorifying  woman  newspapersmen  is  program 
entertainment  enhanced  by  Miss  Davis,  hero 
Brent.  In  love  with  each  other,  working  on 
rival  sheets,  they  spend  the  picture’s  length  bat¬ 
tling  for  their  own  papers  eventually  come  to 
arms.  Generally  fast  in  spirit,  packing  laughs 
with  some  dramatic  moments,  "Front  Page 
Woman”  may  prove  interesting  in  most  spots. 
Because  Miss  Davis  is  on  the  upgrade,  because 
selling  angles  are  plentiful,  business  should  be 
aided. 


Estimate:  Fair  program. 


Family 

Page  Miss  Glory  ( - )  C°9ily 

Marion  Davies,  Pat  O'Brien,  Dick  Powell,  Mary  Astor, 
Lyle  Talbot,  Frank  McHugh,  Patsy  Kelly,  Hobart  Cav¬ 
anaugh,  Allen  Jenkins,  Gavin  Gordon,  Lionel  Stander, 
Harry  Br.resford,  Berton  Churchill. 

Warner  first  production  with  Marion  Davies 
will  be  a  pleasing  entrant  anywhere  because  it 
is  long  cn  comedy,  thanks  to  a  good  yarn, 
songs,  Dick  Powell,  such  familiar  comedy 
names  as  McHugh,  Kelly,  Cavanaugh,  Jenkins, 
others.  Two  idea-thinker-uppers  convert  a  hotel 
chambermaid  into  a  prize  contest  winner,  which 
starts  the  fun.  Enter  an  aviator  hero,  news- 
paperters,  jealousy,  kidnapping  threats,  plenty 
laughs,  radio  rival  sponsors.  Before  it  is  all 
over,  the  hero  aviator  wins  the  girl,  a  pleasant 
time  is  had  by  all.  Because  Warners  are  so 
good  at  this  type,  because  Miss  Davies  always 
was  an  expert  comedienne,  because  the  story 
packs  laughs,  “Page  Miss  Glory"  is  just  what 
the  box  office  ordered  for  the  summer. 

Estimate:  Okay  comedy. 


Dressed  to  Thrill 


(605) 


Comedy 


Family 

Drama 

76m. 


Clive  Brook,  Tutta  Rolf,  Robert  Barrat,  Nydia  West- 
man,  George  Hassell,  G.  P.  Huntley,  Jr. 

Fox  has  had  little  success  with  its  recent 
importations  more  because  of  vehicles  than 
stars  themselves.  To  introduce  Tutta  Rolf  to 
Americans,  it  selected  a  yarn  which  makes 
Miss  Rolf  a  French  dressmaker,  sees  her  left 
at  the  church  by  hero  Brook,  brings  her  in 


later  as  a  Russian  actress,  has  the  hero  falling 
for  her  again,  introduces  some  sequences  in 
which  she  becomes  a  dressmaker,  actress  in 
turn.  Finally,  the  hero  decides  he  loves  her 
as  the  dressmaker.  Lacking  name  strength,  not 
strong  enough  to  bring  out  the  best  in  Miss 
Rolf,  the  show  is  not  a  true  test  of  her  ability. 
If  she  has  something,  her  next  show  will  have 
to  prove  it. 

Estimate:  So-so. 


Hardrock  Harrigan  (548)  Melodrama 

61m. 

George  O’Brien,  Irene  Hervey,  Vic  Potel,  Dean  Ben¬ 
ton,  Frank  Rice,  Olin  Francis,  William  Gould,  George 
Humbert,  David  Clyde,  Ed  Keene,  Fred  Kohler. 

Exhibs  can  be  advised  that  O'Brien  leaves 
the  western  class  with  this.  “Hardrock  Harri- 
gan"  is  melodramatic  stuff,  built  around  tun¬ 
nel  diggers,  with  OBrien,  Kohler  doing  the 
Lowe,  McLaglen  act.  Heroine  is  pretty  Irene 
Hervey,  with  O’Brien  No.  1  man.  Beneath 
all  fights  both  Kohler,  O’Brien  have  high  re¬ 
gard  for  each  other,  with  the  former  saving 
the  latter’s  life  during  a  jam.  A  scheduled 
fight  between  the  two  is  averted  when  O  Brien 
discovers  Kohler  has  a  bad  heart,  but  it  is  all 
straightened  cut.  Houses  which  have  been 
stepping  away  from  the  O’Briens  can  play  this 
one. 

Estimate:  Okay  job. 


In  Old  Kentucky  (601)  Comedy 

86m. 

Will  Rogers,  Dorothy  Wilson,  Russell  Hardie,  Charles 
Sellon,  Esther  Dale,  Louise  Henry.  Etienne  Gircrdot, 
Bill  Robinson,  Alan  Dineh3rt,  Charles  Richman. 

Again  Fox  has  placed  Will  Rogers  in  a 
swell  piece  with  the  result  topnotch  Rogers  en¬ 
tertainment,  which  means  dough  for  all  theatres 
where  the  Rogers  name  has  come  to  mean 
something.  Charles  Dazey’s  play  has  been 
converted  into  a  vehicle  that  has  been  enhanced 
by  excellent  casting,  accent  on  comedy,  senti¬ 
mentality,  sure  laughs.  How  the  horse  wins 
the  race  provides  a  hilarious  ending  to  a  swell 
picture.  Aiding  Rogers  are  Bill  Robinson,  Dor¬ 
othy  Wilson,  Russell  Hardie,  Charles  Sellon, 
many  other  capable  players.  Exhibitors  can  be 
advised  that  “In  Old  Kentucky”  has  what  it 
takes  and  plenty  more  besides. 

Estimate:  Swell. 


Silk  Hat  Kid  (547)  Comedy  Drama 

67m. 

Lew  Ayres,  M^e  Clarke,  Edward  Pawley,  Paul  Kelly, 
Warren  Hymer,  Vince  Barnett. 

Lightweight  picture  that  won’t  make  much 
impression,  “Silk  Hat  Kid”  tells  the  story  of 
settlement  work,  with  the  gang  element  trying 
to  offset  the  good  work  done  by  the  workers. 
Hero  Lew  Ayres  is  being  reformed  by  a  settle¬ 
ment  worker,  falls  in  love  with  a  girl  also 
liked  by  a  gang  leader.  Mix  in  the  gang  lead¬ 
er’s  motherless  baby  whom  he  has  never  seen, 
a  rival  gangster,  a  fist  fight  between  the  first 
gang  leader  and  hero,  the  final  understanding, 
andthe  result  is  obvious.  Designed  for  program 
use,  “Silk  Hat  Kid’’  makes  that  grade. 

Estimate:  Program. 


Thunder  in  the  Night  Family 

(  .  Mystery  Drama 

- )  75m. 

Edmund  Lowe,  Karen  Morley,  Paul  Cavanaugh,  Una 
O’Connor,  John  Qualen,  Gene  Lockhart,  Arthur  Edmund 
Carew,  Russell  Hicks,  Bodil  Rosing. 

Routine  mystery  melodrama  that  has  little 
to  lift  it  out  of  the  usual  category,  “Thunder 


in  the  Night”  will  make  little  impression  other 
than  as  a  program  attraction.  With  Edmund 
Lowe  as  the  detective  chief  who  unravels  the 
mystery,  finds  out  who  killed  the  blackmailer, 
with  Karen  Morley  as  the  cabinet  official’s  wife, 
with  others  involved  as  well,  interest  holds  but 
the  picture  generally  follows  a  familiar  pat¬ 
tern.  Where  patrons  like  their  mystery  melo¬ 
dramas  this  should  prove  satisfactory,  but  gen¬ 
erally  it  will  get  little  attention  from  the 
general  mass. 

Estimate:  Familiar. 


Welcome  H  ome  (603)  Comedy 

72m. 

James  Dunn,  Arline  Judge,  Ray  Walburn,  Rosina  Law¬ 
rence,  William  Frawley,  Charles  Sellon,  Charles  Ray, 
Frank  Melton,  James  Burke,  George  Meeker,  Spencer 
Charters,  Harry  Holman. 

In  “Welcome  Home,”  Fox  has  produced  a 
picture  which  may  not  be  any  too  strong  on 
star  values,  but  which  should  prove  entertain¬ 
ing  especially  to  the  neighborhood,  small  town 
trade.  Hero,  associated  with  a  smart-money 
mob,  decides  to  come  back  to  the  small  town 
he  started  from.  With  him  are  his  associates, 
including  a  girl.  Object  is  to  pull  something- 
on  the  town’s  rich  man,  clean  out.  Before 
anything  like  this  happens,  the  usual  small 
town  touches  are  present,  another  girl  has  en¬ 
tered  the  picture,  some  swell  laughs  sequences 
have  occurred.  The  blowoff  is  one  swell  scene. 
Rather  light  weight  at  first  sight,  “Welcome 
Home”  will  keep  audiences  satisfied. 

Estimate:  Plenty  laughs. 


METRQ 


Anna  Karenina  (630)  Drama 

85m. 

Greta  Garbo,  Fredric  March,  Freddie  Bartholomew, 
Maureen  O’Sullivan,  May  Robson,  Basil  Rathbone, 
Reginald  Owen,  Phoebe  Foster,  Reginald  Denny,  Joan 
Marsh,  Cora  Sue  Collins,  Sara  Padden. 

Metro  has  taken  Tolstoy’s  famous  drama, 
has  equipped  it  with  stars,  Clarence  Brown  di¬ 
rection,  magnificent  Metro  production.  Result 
is  a  picture  strong  in  prestige,  box  office  ap¬ 
peal,  so  handled  that  it  will  attract  all  the  way 
down  the  line.  Drama,  melodrama  get  plenty 
attention,  with  the  last  reel  seeing  Garbo  com¬ 
mitting  suicide.  Garbo  is  at  her  best,  while 
hero  March,  child  star  Bartholomew  give  her 
a  run  for  her  money  throughout.  For  the 
first  run  deluxers,  this  cant  miss.  With  word- 
of-mouth  building  following  the  Garbo,  March, 
Bartholomew  performances,  the  show  will  over¬ 
come  any  handicaps  that  such  heavy  drama 
pictures  often  suffer  in  smaller  towns. 

Estimate:  Impressive. 


China  Seas  (602)  Melodrama 

93m. 

Wallace  Beery,  Clark  Gable,  Jean  Harlow,  Lewis 
Stone,  Rosalind  Russell,  C.  Aubrey  Smith,  Dudley  Digges, 
Ed  Brophy,  Lillian  Bond,  Ivan  Lebedeff,  Akim  Tamiroff, 
Robert  Benchley. 

When  Metro  tackles  something  like  “China 
Seas,”  the  result  is  never  in  doubt.  Because 
the  company  makes  such  a  success  with  this 
type,  because  it  has  the  names  with  which  to 
cast  properly,  “China  Seas”  is  topnotch  stuff, 
fit  picture  to  inaugurate  the  new  Metro  season. 
Captain  Gable  runs  the  ship,  Jean  Harlow  is 
the  blonde  heroine,  Wallace  Beery  the  Chinese 
pirate  leader.  When  things  begin  to  happen 
aboard  Gable’s  ship,  pirates  capture  the  vessel, 
attempt  to  find  some  gold  aboard,  nearly  suc- 
( Continued  to  next  review  page) 


54 


THE  PHILADELPHIA  EXHIBITOR 


ceed  in  their  purpose,  but  fail.  Heavy  Beery 
kills  himself  while  hero  Gable  decides  Harlow 
is  the  fetter  bet  than  Rosalind  Russell.  Mix 
in  a  typhoon,  some  great  action  scenes,  good 
playing — the  result  is  obvious.  “China  Seas’ 
is  the  sort  of  show  showmen  can  guarantee  to 
the  limit. 

Estimate:  Big  number. 


Adult 

Escapade  (528)  Comedy  Drama 

94m. 

William  Powell,  Luise  Rainer,  Virginia  Bruce,  Mady 
Christians,  Reginald  Owen,  Henry  Travers,  Frank  Mor¬ 
gan,  Mathilde  Comont,  Laura  Hope  Crews. 

Whether  “Escapade’  will  be  as  interesting  a 
picture  to  all  types  audiences  as  it  will  be  for 
the  de  luxe  as  well  as  the  class  houses  is  not 
the  question.  “Escapade”  is  important  because 
it  introduces  a  new  star  who  should  really  de¬ 
velop  into  an  A-l  box  office  name.  Luise  Rai¬ 
ner  is  helped  by  plentiful  acting  opportunities, 
some  whole-hearted  co-operation  by  William 
Powell,  a  brilliant  Metro  cast.  Result  finds 
her  looming  as  an  important  addition  to  the 
already  loaded  Metro  star  list.  As  the  heroine 
who  is  mistaken  for  an  unknown  model  who 
posed  for  a  nude  picture,  Miss  Rainer  is  thor¬ 
oughly  delightful.  Though  the  story  swerves 
into  near-tragedy,  does  not  carry  out  its  first 
light-hearted  spirit,  “Escapade"  deserves  strong 
billing  by  every  showman,  for  in  it  they  have 
a  new  important  name  to  sell. 

Estimate:  Buildup  for  new  find. 


Mad  Love  (511)  Melodrama 

81m. 

Peter  Lorre.  Colin  Clive.  Frances  Drake.  Ted  He?ly, 
Sara  Haden,  Keye  Luke,  Harold  Huber,  Ed  Brophy, 
Henry  Kolker,  Murray  Kinnell,  May  Beatty. 

Horror  tale  followers  should  have  a  picnic 
in  “Mad  Love.”  A  doctor,  loving  a  pianist’s 
wife,  grafts  a  murderous  knife-thrower’s  hands 
on  the  pianist  following  a  train  wreck,  seeks 
to  make  a  killer  of  the  pianist,  eventually  loses 
his  own  life.  “Mad  Love”  is  net  important  for 
the  horror  story,  for  good  Karl  Freund  direc¬ 
tion,  but  primarily  because  it  introduces  Peter 
Lorre  to  American  audiences  in  an  American- 
made  picture.  Lorre  is  top-man  in  his  par¬ 
ticular  branch  of  the  horror  field,  already  has 
a  big  following.  Well  handled,  well  directed, 
well  acted,  “Mad  Love”  will  depend  largely  on 
the  buildup,  will  prove  intriguing  once  adult 
audiences  see  it. 

Estimate:  For  horror  followers. 


The  Murder  Man  (612)  Melodrama 

70m. 

Spencer  Tracy,  Virginia  Bruce,  Harvey  Stephans, 
Lionel  Atwill,  Robert  Barrat,  Bobby  Watson,  Lucien 
Littlefield. 

Strong  melodrama,  with  a  reporter-murder 
angle  this  is  different  from  most  similar  pic¬ 
tures  seen  around.  A  reporter  unravels  the 
solution  to  a  crime.  The  murdered  man  car¬ 
ried  a  crooked  reputation,  has  a  partner  of 
equal  crookedness  who  has  taken  the  reporter- 
hero’s  wife,  caused  her  suicide.  Reporter-hero 
Tracey  solves  the  mystery,  sees  the  partner 
convicted  for  the  murder,  at  the  last  minute 
admits  he  is  the  real  murderer.  Because  the 
story  contains  this  twist,  because  the  picture 
ends  with  the  hero  apparently  headed  for  the 
electric  chair,  how  audiences  will  receive  this 
is  open  to  discussion.  With  Tracey  turning 
in  a  topnotch  performance,  with  good  direction, 
“Murder  Man’  deserves  support,  however. 

Estimate:  Must  be  sold. 


STATE  RIGHTS 


Code  of  the  Mounted  Action  Drama 

60m. 

Kermit  Maynard,  Lilian  Miles,  Wheeler  Oakman,  Rob¬ 
ert  Warwick,  Syd  Saylor,  Stanley  Blystone,  Jim  Thorpe, 
Eddie  Phillips,  Artie  Ortega,  “Rocky.” 

Maurice  Conn's  Hermit  Maynard  series  has 
held  high  reputation  because  of  care  in  pro¬ 
duction,  impressive  scenic  backgrounds.  While 
“Code  of  the  Mcunted’s”  story  is  not  too  orig¬ 
inal,  handling  is  above  average  of  usual  action 
dramas. 

Estimate:  Okay. 


Speed  Devils  Melodrama 

61m. 

Paul  Kelly,  Russell  Hardie,  Marguerite  Churchill, 
Walter  Fenner,  Leo  Curley. 

Pals  Kelly,  Hardie,  formerly  automobile  rac¬ 
ing  drivers,  quit  the  track,  go  into  the  auto 
repairing  business.  Hardie  loves  the  heroine, 
but  she  is  more  interested  in  Kelly.  On  the 
scene  comes  some  city-contract-crookedness, 
Kejly’s  determination  not  to  be  a  party  to  it, 
the  politicians  working  Hardie  against  Kelly, 
the  pal's  final  understanding  and  his  rescue  of 
Kelly  from  a  burning  building. 

Estimate:  Program  inde  meller. 


Silent  Valley  Western 

57m. 

Tom  Tyler,  Al  Bridges,  Wally  Wales,  Nancy  Deshon, 
Charles  King. 

Usual  western  plot  has  the  hero  the  sheriff, 
but  entanglements  arise  when  the  heroine’s 
brother  gets  mixed  up  with  the  gang.  “Silent 
Valley  ’  runs  true  to  form,  also  keeps  to  pat¬ 
tern  when  he  saves  the  brother,  rounds  up  the 
gang,  wins  the  girl.  Tyler  keep  to  his  usual 
standard. 

Estimate:  Standard  Tyler. 


The  Ghost  Rider  Western 

56m. 

Rex  Lease,  Bobby  Nelson,  Ann  Carol,  Franklyn  Far- 
num,  Lloyd  Ingram,  Lafe  McKee,  William  Desmond,  Art 
Mix,  Jack  Ward. 

The  gang  tries  to  overcome  the  heroine,  her 
little  brother,  but  when  Rex  Lease  gets  on  the 
job,  there  isn’t  much  left  to  it.  Thanks  to  his 
being  a  deputy  sheriff,  thanks  to  another  man 
who  helps  him,  Rex  is  saved,  wins  the  girl. 

Estimate:  Okay. 


Vanishing  Riders  Western 

58m. 

Bill  Cody,  Bill  Cody,  Jr.,  Ethel  Jackson,  Roger  Wil¬ 
liams,  Donald  Reed,  Buck  Morgan,  Bud  Buster,  Ace 
Cain. 

A  fast  moving,  action  western  which  has 
virtue  of  fights  that  seem  real,  story  that  car¬ 
ries  suspense,  enough  love  interest,  this  is  sat¬ 
isfactory  for  audiences  which  go  for  westerns 
in  big  way.  Bill  Senior  is  Sheriff — shoots 
outlaw,  orphans  boy.  Horrified,  he  adopts  boy, 
resigns  as  sheriff,  looks  for  work.  He  finds 
it — on  ranch  of  Ethel  Jackson,  threatened  by 
notorious  but  unseen  outlaw,  “Wolf”  Larsen. 
Unknowingly  the  Codvs  hire  Wolf  and  gang 
as  cowpunchers.  Outlaw  is  on  way  to  getting 
cattle,  ranch,  and  girl  owner,  when  Bill  and 
young  Bill  play  on  outlaw’s  weak  pcint — fear 
of  ghosts — outwit  them. 

Estimate:  Interesting  fast  western. 


FOREIGN 


Her  Song  of  Love 


Family 

Musical 

80m. 


Derek  Oldham,  Vesta  Victoria,  Jean  Adrienne,  Ronald 
Ward,  Marjorie  Corbett,  Margaret  Yarde,  Evelyn  Rob¬ 
erts.  Dino  Qalvani,  Dorothy  Buller,  Ian  Wilson. 

This  pleasant  picture  faces  three  handicaps 
before  domestic  audiences.  Accents  are  very 
English,  dialogue  at  times  muffled.  Characters 
are  too  genteel  for  metropolitan  neighborhoods. 
Story  is  too  clean  for  metropolitan  main  stem. 
Suburban  and  small  city  houses,  and  large  city 
class  houses  may  play  this  with  appreciation. 
Derek  Oldham,  tenor  with  D’Oyly  Carte  Opera 
Company — Gilbert  and  Sullivan  specialists — is 
starred  in  this,  with  good  results.  His  voice 
is  pleasant,  his  acting  swell.  Fair  sing¬ 
ing  by  Oldman,  beauty  and  fine  singing  by 
Jean  Adrienne,  well-selected  cast,  good  direc¬ 
tion,  appealing  story  make  this  good  family 
fare. 


Estimate:  Metropolitan  class,  nabe. 


k  jl  w/.  Family 

Men  on  Wings  Russian 

84m. 

All  Russian  cast  in  Russian-mcde  picture  with  English 
titles. 

This  seems  to  hit  the  popular  chord  more 
than  the  usual  Russian  run.  The  hero,  a  Rus¬ 
sian  flyer,  is  grounded  when  a  crash  results  in 
which  he  is  injured.  With  a  girl,  a  student, 
helping  him,  he  attempts  to  get  back  permission 
to  fly  again. 

Estimate:  Restricted. 


Life  Is  Real 


Negro  Film 
Musical 


70m. 

Scott  and  Whaley,  Nina  Mae  McKinney,  the  Ken¬ 
tucky  Minstrels,  British  players  and  DeBroy  Somers  and 
orchestra. 


1  his  British  made  picture  seems  essentially 
suitable  for  pleasing  colored  theater  patrons. 
Two  main  characters,  Scott  and  Whaley,  are 
top-notch  minstrels  back  when  minstrels  were 
the  tops.  Minstrelsy  loses  favor,  but  this  team 
refuses  to  do  other  type  entertainment,  believ¬ 
ing  it  will  come  back,  gradually  go  from  bad 
to  worse,  from  one  spot  job  to  another.  When 
they  seem  at  their  lowest,  their  old  friend,  a 
booking  agent  who  has  become  a  musical  pro¬ 
ducer  wants  them  for  his  lavish  minstrel  show, 
which  he  will  put  on  in  a  new  form,  presen¬ 
tation  a  la  Cab  Calloway  with  all  trimmings. 
They  become  tops  again,  presenting  old-time 
minstrel  shows. 


Estimate:  Restricted  to  colored  houses. 


The  Old  Curiosity  Shop  Melodrama 

90m. 

Ben  Webster,  Elaine  Benson,  Hay  Petrie,  Beatrix 
Thomson,  Gibb  McLaughlin,  Lily  Long. 

This  is  too  long.  It  is  anti-climatic,  Direc¬ 
tion  is  poor,  acting  even  worse.  Production 
verges  on  burlesque,  gives  impression  of  present 
day  stock  companies  playing  “on  the  road” 
dramas  of  the  Nineties.  Dickons’  tragedy 
be  ng  lost,  even  Dickens’  superb  comedy  is 
lost  in  maze  of  poor  sound  recording,  muffled 
English  accents.  Dickensians  who  go  to  hear 
superb  comedy  between  Dick  Swiveller  and  the 
Marchioness,  between  Quilp  and  his  wife  s  rela¬ 
tives  will  be  disappointed.  Most  notable  role, 
Quilp,  played  in  superbly  novel  manner  by  Hay 
Petrie,  is  too  burlesqued  for  native  audiences. 

Estimate:  Fair  family  neighborhood. 


THE  PHILADELPHIA  EXHIBITOR 


Jul  1 5  ’  3  5 


55 


SANDERS  OF  THE  RIVER.  Paul  Robeson,  Leslie  Banks,  Nina  Mae  McKinney  are  seen 
in  the  United  Artists  release. 


Heard  In 


Mrs.  Henrietta  Arnold,  Colonial’s  cashier, 
continues  to  ride  the  horsies  to  victory  and 
new  laurels  for  herself. 

Sam  Giman  announced  Loew’s  Regent  The¬ 
atre  has  become  a  member  of  the  Harris¬ 
burg  Chamber  of  Commerce. 

Few  exhibitors  are  prouder  of  their  theatres 
than  is  Walter  Yost,  Roxy  and  Grand,  lat¬ 
ter  of  which  he  says  has  “most  modern” 
sound  and  softest  air-cushion  seats  "in  the 
State." 

New  front  recently  was  installed  on  Roxy 
with  new  marquee  and  Neon  lighting. 

Irvin  Engle  is  now  managing  Capitol,  and 
business  has  been  picking  up. 

Sorry  we  haven’t  been  fortunate  enough  to  see 
them,  but  Don  W.  Ross,  former  manager, 
Loew’s  Regent,  Harrisburg;  Mrs.  Ross  and 
their  Punk  ,  are  the  guests  of  Chauncey 
Miller,  operator  at  Loew’s. 

“Bob"  Suits,  manager,  Loew's,  Reading,  vis¬ 
ited  Loew  s  Regent  last  week  to  get  line  on 
Miss  Adrienne. 

Mrs.  Nola  Geary,  former  cashier,  Majestic, 
closed  for  summer,  is  now  cashier  at  Her- 
shey  Theatre,  Hershey. 

Two  brothers  of  Sam  Gilman  and  their  fam¬ 
ilies  from  Cleveland,  Ohio,  were  the  re¬ 
cent  guests  of  the  Gilmans. 

A  wish  for  the  speedy  recovery  of  Miss  Kath¬ 
ryn  Whittington,  Victoria  usher,  who 
underwent  an  operation  for  appendicitis. 

Front  of  State  is  being  dressed  up - new 

paint,  while  entire  State  office  building  is 
being  redecorated. 

M.  S.  Hershey  and  party  of  friends  were  com¬ 
pelled  to  stand  in  back  of  Hershey  Theatre, 
Hershey,  for  nearly  a  half  hour  on  recent 
Saturday  night  because  of  crowds. 

Noted  for  his  affability  while  superintendent 
at  Majestic,  “Bill”  Manahan  is  now  purser 
of  Hershey  Theatre,  Hershey. 


Mrs.  Esther  Roehrig  seemed  to  enjoy  substi¬ 
tuting  as  cashier  at  Loew’s  Regent  while 
Mrs.  Mary  Belle  Zeiders  was  on  her  vaca¬ 
tion. 

Harrisburg  Senators  and  Wilkes-Barre  base¬ 
ball  teams  of  the  New  York-Pennsylvania 
League  were  the  guests  of  Manager  Jack  D. 
O’Rear  at  the  first  showing  of  "Alibi  Ike" 
at  State  Theatre,  Harrisburg.  Interest  over 
the  attendance  of  the  baseball  players  at 
his  theatre  was  aroused  by  Manager 
O’Rear  when  he  broadcast  that  the  Sena¬ 
tors  would  be  his  guests  provided  they  won 
a  double-header  from  Wilkes-Barre.  They 
split  the  double-header,  which  Manager 
O’Rear  said  obligated  him  to  invite  both 
clubs  to  be  his  guests. 

“Having  nice  time,  but  I’ll  be  glad  to  get 
home"  is  what  C.  Floyd  Hopkins,  Harris¬ 
burg  representative,  Wilmer  and  Vincent, 
wrote  on  a  card  sent  to  Manager  Jack 
O’Rear,  Colonial,  from  Tupper  Lake,  N.  Y. 

Herman  Fehleisen,  grand  old  man  of  Harris¬ 
burg  movies,  relinquished  his  doorman  ac¬ 
tivities  at  Loew’s  Regent,  Harrisburg,  long 
enough  for  week's  vacation. 

Other  members  of  Loew’s  Regent  staff  who 
returned  recently  from  week  vacations 
were  Henry  Palm,  sign  artist;  Zeva  “Skee” 
Yovanovich,  head  usher,  and  Mrs.  Mary 
Belle  Zeiders,  cashier. 

Francis  Deverter,  assistant  manager,  State, 
Harrisburg,  and  Mrs.  Deverter,  acquired 
becoming  coats  of  tan  over  recent  week¬ 
end  in  Atlantic  City. 


Twenty  Years  Ago  in  Philadelphia 


Mark  L.  Swaab,  son  of  Louis  M.  Swaab,  pro¬ 
prietor,  Swaab  Film  Service,  and  Miss 
Catherine  Westwood  were  married  with 
only  members  of  the  two  families  present. 

Delegation  of  exhibitors  from  Philly  came 
home  elated  from  the  Reading  convention 
because  they  had  carried  away  the  cup 
which  had  been  offered  to  the  largest 
delegation  attending. 

Barbara  Ruhland  purchased  the  moving  pic¬ 
ture  theatre  at  26th  and  Somerset  Streets. 


DON’T  BET  ON  BLONDES.  Warren  Willian,  Claire  Dodd,  Guy  Kibbee  and  an  all-fea¬ 
ture  cast  are  current  in  the  Warner  show. 


READY 

REFERENCE 

EACH  COMPANY  LISTED  IS  AN 
AUTHORITY  IN  ITS  FIELD  AND 
IS  RELIABLE  AND  TRUSTWORTHY 


ACCOUNTANT  (Theatre  Spec.) 

EDWIN  R.  HARRIS 

CERTIFIED  PUBLIC  ACCOUNTANT 

Denckla  Bldg.,  Philadelphia 

Specializing  in  Theatre  Bookkeeping.  Profit  and  Loss 
Statements  and  State  and  Federal  Tax  Returns 
for  more  than  19  years 

THE  SMALL  MONTHLY  SUM  WILL  SURPRISE  YOU 


AIR  CONDITIONING 

^ftiPHOON 


Ta-C 


COOLING 

VENTILATING 

HEATING 


CONDITIONING  CO. 

BLOWERS  -  FANS 
f  AIR  WASHERS 

9(0  Wait  9Ath  St  Naur  Ynrlr 


THE  AMERICAN  SYSTEM 


Specializing  in  the  Cooling,  Heating  and  Venti¬ 
lating  of  Theatres  for  More  Than  Fifteen  Years. 

The  American  Heating  and  Ventilating  Co. 

1505  Race  Street,  Philadelphia 


NATURE’S  ONLY  EQUIVALENT! 


ARCHITECT 


DAVID  SUPOWITZ 

Theatre  Architect 

Remodeling  and  Rebuilding 

246  S.  15th  STREET 

Pennypacker  2291 


DECORATIVE  GLASS 


Wc  specialize  in  GLASS  for  Theatres 

Specify:  VARICOLITE 

See  the  new  mirror  booth  at  the 
IRIS  THEATRE,  Kensington  and  Allegheny 
Write  for  particulars  and  samples 

M.  KRAKOVITZ  AND  SONS,  CO. 

4TH  AND  MORRIS  STREETS,  PHILA. 
Dewey  8600  Main  2301 


DRAPERIES 


The  Larger  and  Greater — 

NOVELTY  SCENIC  STUDIOS 

- INC. — - - — - 

INTERIOR  DECORATIONS  :  DRAPERIES 

SCENERY  :  ACC0USTICAL  TREATMENTS  =  RIGGING 

611-625  W.  43rd  St.  New  York,  N.  Y. 


CHARLES  H.  KENNEY  STUDIOS 


House  Dra 


ipern 

Soun 


ries 
d 


NC. - 

Proofing 

 Stage  Settings 


112-118  W.  44th  ST.  NEW  YORK  CITY 

BRYANT  9-2269  MEDALION  3-4819 


56 


Jul  15'35 


THE  PHILADELPHIA  EXHIBITOR 


_ CARPETS _ 

CARPETS 

for  theatres 

Special  designs  and  colors  in  dur¬ 
able  grades.  Estimates  gladly  submitted. 

HARDWICK  &  MAGEE  CO. 

1220  Market  Street,  Philadelphia 


INTERIOR  DECORATORS 

Theatrical 
Decorating 

OUR  SPECIALTY 
Phone 

Rlttenhouse  7828 
2315  Walnut  St. 

Philadelphia 


J.  SEIDMAN  :  I.  MANOFF  :  D.  BRODSKY 

Paramount  Qecorating  (Jo.,  |nc. 

STAGE  SETTINGS  :  DRAPERIES 

CARPETS  :  PAINTING  AND  DECORATING 

311  North  13th  Street  Philadelphia,  Pa. 


LIGHTING  FIXTURES 


VOIGT 


NEW 

DECORATIVE  LIGHTING 

FOR  YOUR  THEATRE 

DRINKING  FOUNTAINS  DIRECTION  SIGNS 


l2TH6rMonhqomery  Ave.  Phila.Pa. 


MARQUEES  AND  SIGNS 


Cf  C,  6L6CTRIC  SIGn  CO 

Jov  1133-  50'"  Pivc  LOnG  ISLAM  cu/  n.y. 
BUILDERS  OF  neon  &  ELECTRIC 


CSTimATESe  SKETCHES  CHEERFULLY  G1  VETl  ° 


OFFICE  EQUIPMENT 

TYPEWRITERS  *18# 

Rebuilt  and  Guaranteed  1  Y  r 
Also—  MIMEOGRAPHS,  MULTIGRAPHS, 
50%  ADDRESSOGRAPHS,  ADDING  MA- 
SAVINGS  on  CHINES,  CHECK  WRITERS,  KARDEX 

Business  Machinery  Co.,  909  Walnut  St.,  Phila. 

_ PLASTERING _ 

FRANK  DE  GIUSEPPE  CO. 

Plain  and  Ornamental  Plaster 

Grills — Caps — Brackets — Cornish 
Scagliola — Ventilation  Grills 
Theatre  Work  Our  Specially 

818-20  North  48th  St.  Philadelphia 


STRANDED.  The  cast  of  this  Warner  show  is  headed  by  George  Brent  and  Kay  Francis. 


Heard  In 


A 


TLANTIC  CITY 


Local  Folks 
At  Shore 


Warner  exploitation  for  "Becky  Sharp”  in¬ 
cluded  big  newspaper  campaign.  Town  was 
well  heralded  and  taxis  bannered.  Cur¬ 
rent  issue  of  "Liberty”  stuffed  and  tie-up 
with  Postal  Telegraph  used.  For  follow¬ 
ing  film,  “Love  Me  Forever,”  Warner 
opens  season  of  marine  advertising  with 
25-foot  banner  on  launch  plying  up  and 
down  off  crowded  sections  bathing  beach. 

Stanley  plugged  "Men  Without  Names”  with 
special  I  -sheet  warning  to  all  public 
enemies.  Also  distributed  "hot”  money, 
numbered  bills. 

Hollywood  Theatre  has  temporarily  discon¬ 
tinued  both  week-end  vaudeville  and 
Monday  amateur  nights,  selecting  season 
when  burlesque  and  other  stage  shows 
offer  counter  attractions  as  favorable  time 
to  enlarge  stage  and  install  new  back- 
stage  equipment. 

Million  Dollar  Pier,  opening  under  Alvin 
Steinberg  as  production  manager,  now  has 
full  film  show,  first  time  of  several  sea¬ 
sons,  with  feature  for  each  week  one  of 
the  most  popular  films  of  last  year.  Pier’s 
Fourth  of  July  business  exceeded  last  year 
by  46%.  When  Paramount  News  made 
newsreel  of  Manuel  King,  I  1 -year-old  lion 
tamer,  pier  capitalized  by  advertising 
hour  set  for  filming. 

Floyd  West  resumed  position  as  manager  at 
Warner  with  opening,  moving  from  same 
post  at  Virginia.  Kenneth  Cassidy,  form¬ 
erly  assistant  manager,  Stanley,  takes  Vir¬ 
ginia  and  Charles  Costello,  formerly  chief 
of  service,  Stanley,  moves  up  to  Cassidy’s 
job.  May  Van  Sant  and  Peggy  Steelman, 
from  Stanley  box,  moved  down  to  Warner, 
with  Dot  Farley  from  Virginia  and  Etta 
Wright  from  Colonial,  stepping  up  to 
Stanley. 

Bill  Generotsky,  assistant  manager,  Virginia, 
resigned  and  left  for  Pacific  Coast  for 
benefit  of  wife’s  health. 


Apollo  now  has  biggest  screen  in  New  Jer¬ 
sey,  having  just  installed  Magnascope 
equipment  giving  a  screen  opening  44  feet 
wide  by  34  feet  high.  Other  improve¬ 
ments  in  Weilland-Lewis  houses  include 
new  stage  set  at  Strand,  installed  by  Nov¬ 
elty  Scenic  Studio,  and  Magnarc  lamps  for 
projection  apparatus  at  Ventnor  and  Em¬ 
bassy. 

Frank  Sharp,  projectionist.  Embassy,  has 
been  transferred  to  Strand.  Allen  Bar¬ 
tholdi  now  in  charge  of  shift  in  Embassy 
booth,  and  Vincent  Shearer,  former  Apollo 
usher,  promoted  to  assistant  operator.  Em¬ 
bassy.  Richard  De  Haven  now  regular 
operator  at  Ventnor,  vice  Charlie  Marshall 
still  in  sanitorium;  reported  just  about 
holding  his  own. 

Bill  Levy,  going  into  business  for  himself, 
gives  place  in  Apollo  sign  shop  to  John 
Siegfried  with  Jean  Vomley  as  assistant. 

Sam  Tannenbaum,  Palace,  packs  the  kids  in 
Saturday  matinee  with  a  3  J/2  hour  show 
and  a  chocolate  covered  popsicle  for  1  Oc. 

Carl  Singer  is  assistant  manager  at  the 
Hollywood  and  publicity  director  for 
Harry  Waxman’s  houses,  Hollywood  and 
Astor. 

E.  M.  Orowitz  (Emo  to  the  movie  fans)  is 
boosting  the  movies  from  a  booth  on  the 
Steel  Pier,  with  a  distribution  of  star 
pictures. 

Steel  Pier’  s  exhibit  of  Hollywood  grows 
larger  year  by  year. 

Seen  at  the  Ritz:  Norman  Lewis. 

Seen  on  the  boardwalk:  A1  Davis  and  family 

Down  for  the  summer:  Sam  Gross  and  fam¬ 
ily,  Charlie  Segall,  Lou  Sablosky  and  fam¬ 
ily,  Mr.  and  Mrs.  Harry  Blumberg,  Harry 
Dembrow  and  family:  Mike  Lessy,  the  Joe 
Engels,  Dave  Sablosky  and  family:  Nate 
Sablosky,  weekends;  Mrs.  Nat  Levy  and 
family. 

Seen  on  the  beach:  Dorothy  Burreson,  MGM, 
in  a  black  cashmere  bathing  suit. 

Seen  in  white  on  the  walk;  Lillian  Rosentour, 
attended  by  a  count. 

Seen  promenading:  Mr.  and  Mrs.  A1  Fisher. 

Tommy  Goldberg,  Baltimore  exhibitor,  and 
wife  were  Ritz  Carlton  guests  over  the 

( See  page  58) 


BECKY  SHARP.  Miriam  Hopkins  tops  the  big  cast  in  the  Radio  production 


THE  PHILADELPHIA  EXHIBITOR 


Jul  1 5 T  3  5 


57 


Watch  Sound 

A  lot  of  theatres  can  do  themselves 
a  favor  if  they  watch  their  sound  horns. 
Sound  is  deteriorating  in  theatres  be¬ 
cause  they  aren’t  cleaned.  Dust  gathers 
in  the  horns  and  often  a  handful  can  be 
scooped  out.  This  is  certain  to  hurt 
tonal  qualities.  It  has  been  suggested 
that  horns  be  dusted  every  30  days  or  so 
to  protect  and  keep  them  clean. 


Ben  Schindler,  manager,  Avenue,  Wilming¬ 
ton,  seems  to  be  able  to  tie  up  all  of  the 
fight  pictures  that  come  out. 

Roscoe  Drissel,  Loews  Parkway,  covered 
1,000  miles  on  hi3  vacation,  stopping  at 
Washington,  New  York,  Harrisburg  and 
Atlantic  City. 

John  Smith,  manager,  Aldine,  back  from  his 
vacation,  let  it  be  known  that  he  didn't 
see  a  picture  while  he  was  away.  Fifty 
weeks  a  year  of  them  is  enough,  thinks 
Smith,  who  spent  his  vacation  at  Briar 

Cliff,  N.  Y. 

Lew  Black,  Arcadia,  won  the  United  Artists’ 
zone  prize  of  $50  for  the  business  he  did 
with  "Wedding  Night.” 

Summer  frolicking  among  the  young  Warner 
service  boys  and  girls  is  going  on.  There 
is  a  particularly  good  fraternal  spirit 
among  the  Warner  employees,  who  were 
expecting  to  attend  district  picnic  at  Ed¬ 
dington,  July  14,  100  per  cent.  A  jolly 

party  of  a  dozen  or  more  including  Edman 
Devenney,  assistant,  Aldine,  and  wife  and 
child;  Bunny  Hamilton,  Stanley  Zebrosky 
and  Jerry  Rennick,  the  latter  a  tap  danc¬ 
ing  tutor,  had  an  outing  at  Noxentown, 
Del.,  July  7.  Pretty  Miss  Helen  Tindall 
and  Pauline  Joyce,  box  office  girls,  Arcadia 
and  Opera  House,  respectively,  and  Louis 
Nigilio  and  “Mooch”  Slattery,  ushers, 
Grand  and  Arcadia,  respectively,  were  in  a 
party  at  Rehoboth  Beach  the  same  day. 

Leonard  Howard,  for  some  time  doorman  and 
office  man  at  the  Arcadia,  has  stepped  up 
as  assistant  manager  of  the  Queen  to  fill 
the  job  left  vacant  by  Jimmy  Kearney, 
“Bill”  Hill,  Bridgeville  High  School  grad¬ 
uate,  steps  up  as  office  assistant  to  Lew 
Black,  Arcadia.  W.  R.  McClintock  under 
the  weather  with  a  skin  infection,  remains 
assistant  manager  at  the  Arcadia.  Thomas 
Connell,  usher,  is  getting  a  chance  at  the 
door  in  the  Arcadia. 

AH  of  the  assistant  managers  of  the  Warner 
theatres  in  Wilmington  are  getting  vaca¬ 


tions  this  year.  Merritt  Pragg,  Opera 
House,  was  off  last  week,  for  a  trip  to 
North  Carolina.  Leonard  Howard  was  go¬ 
ing  to  Maryland.  Edman  Devenney  hadn’t 
made  up  his  mind  when  he  would  take  a 
vacation. 

Morton  Levine,  manager,  Opera  House,  sat¬ 
isfied  with  the  way  the  kids  are  flocking 
to  see  “Miracle  Rider.” 

Mi  ss  Rose  Wharram  who  has  been  on  the  sick 
list  is  back  in  the  Queen  box  office. 

Quicksilver  off  a  mirror  placed  in  the  Ar¬ 
cadia  aquarium  in  whic  h  R.  C.  McClintock, 
assistant  manager,  took  such  pride  killed 
some  of  the  gold  fish. 

Dwight  VanMeter  and  the  new  "Missus  ”, 
former  manager  and  former  box  office  girl, 
respectively  at  the  Aldine,  called  on  old 
friends  in  Wilmington  on  the  fourth, 
after  their  honeymoon  trip. 

Earle  G.  Finney,  manager,  Savoy,  Warner 
second  runner,  is  mighty  proud  of  his  vet¬ 
eran  the  way  it  has  been  fixed  up. 

Found  Lew  Black,  Arcadia,  just  back  from 
the  office  of  the  new  city  executive,  Mayor 
Bacon,  well  pleased  with  his  reception. 

“Joe”  DeFiore,  Park  manager,  was  offered 
the  job  of  clerk  of  the  City  Council,  but 
found  it  would  take  up  too  much  of  his 
time.  Joe  is  climbing  politically.  He  was 
toastmaster  at  a  testimonial  dinner  in 
honor  of  City  Councilman  Frank  J.  Cor- 
sano  of  the  Fifth  Ward.  He  has  arranged 
for  a  meeting  of  the  1MPTO  of  Delaware 
and  Eastern  Shore  of  Marylan  d,  July  17  or 
I  8.  He  is  president  of  the  group. 

Leon  Benham  thinks  his  new  reduced  price 
schedule  is  showing  results. 

Harry  Brubaker,  treasurer  and  assistant 
manager,  New  Rialto,  is  taking  his  vaca¬ 
tion  in  Wednesdays  off  spent  with  his  boat 
and  summer  home  on  the  Delaware. 

Chancery  Court,  Wilmington,  Del.,  entered 
an  order  approving  the  sale  by  Art  Cinema 
Corporation  of  its  holdings  in  United 
Artists  Corporation  for  $650,000  in  the 
process  of  the  dissolution  of  the  Art 
Cinema.  The  holdings  involved  include 
2,000  shares  or  one-sixth  of  United  Artists 
outstanding  stock. 

Loew’s  Parkway  nine  added  another  victory 
over  the  Warner  boys  in  Wilmington  in  a 
pitchers’  battle  that  made  all  previous 
games  of  these  two  organizations  look  like 
sandlot  games.  “Speed”  Morner,  for  War¬ 
ners,  and  “Fryers”  for  Loew’s  were  at  their 
best.  Latter  struck  out  25  men  and  al¬ 
lowed  only  3  hits  and  "Sp  eed"  struck  out 
I  5  Loew’s  men  and  allowed  only  4  hits. 


Yorke  Enthuses 


From  Gabe  Yorke,  Fox  studio  pub¬ 
licity  man,  comes  a  couple  of  raves,  one 
for  “Curly  Top”,  with  Shirley  Temple, 
and  the  other  “In  Old  Kentucky”  with 
Will  Rogers. 


Heard  In 


W 


ILMINGTON 


Black  Wins 
Prize 


BORN  TO  GAMBLE.  Lloyd  Hughes,  Judith  Allen,  Onslow  Stevens  and  others  may  be 
seen  in  the  Liberty  production. 


PREMIUMS 

You’ve  Seen  the  Rest . . .  Now  Get  the  BEST 

"SWEEPSTAKES" 

SEND  A  POSTCARD! 

Quality  Premium  Disk,  Inc. 

HOME  OFFICE  :  1305  Vine  St.,  PHILA. 


SAFETY  CONTROL 


SUPPLIES 


THEATRE  EQUIPMENT 

j Veit?  *  Used  -  ,  Rebuilt 


Projectors,  Screens, 
Soundheads,  Amplifiers, 
Chairs,  Portable  Projectors, 
Arc  Lamps,  Rectifiers 
and  Generators. 

KEIMlKfi'VG  AT  LOWEST  KATES 


S.O.S.CORP.  /  1600  Broadway,  New  York 


S.O.S.  Buys  Equipment  at  Highest  Prices 


THEATRE  EQUIPMENT 


"4  -STAR"  SERVICE/ 

★  Equipment  of  Known  Quality  Backed  by 
a  Guarantee  of  Satisfaction. 

★  Service  from  a  Local  Branch  by  Men  you 
Know  and  Trust. 

★  Priced  with  the  Benefit  of  the  Mass  Pur¬ 
chasing  Power  of  a  National  Organization. 

★  Guaranteed  by  all  of  the  National  Re¬ 
sources  of  a  National  Institution. 


National  Theatre  Supply  Company 


4$  FFICBt  IN  ALL 

PRINCI  WA1_  ClTlKS  /JL"J 

THERE'S  A  | 
STORE  NEAR  J 

KssSi 

II  4UP  | 

— AND  A 
|  = ,  MAN  YOU 

YOU —  KNOW 


UNIFORMS 


Theatres  Recently  Outfitted 
with  AMERICAN  Uniforms : 

APOLLO,  JUMBO,  FROLIC,  ATLANTIC 
THEATRES,  INC.,  CITIES  THEATRES,  INC., 
MAYFAIR,  COLONIAL,  BENSON 

AMERICAN  UNIFORM  CO. 

134  So.  11th  St.,  Phila.,  Pa. 

KIN.  1365  RACE  36S5 


58 


Jul  15’35 


THE  PHILADELPHIA  EXHIBITOR 


BORN  TO  GAMBLE.  Onslow  Stevens,  H.  B.  Warner  and  others  may  be  seen  in  the 
Liberty  production. 


Index  to  Advertisers 


© 

S.  Abrahams  and  Company,  Inc...  58 
American  Heating  &  Ventilating  55 

American  Uniform  Company .  57 

Beri.o  Vending  Company .  38 

Harry  Brodsky  Decorating  Com¬ 
pany  .  56 

Business  Machinery  Company....  56 

Frank  De  Giuseppe  Company .  56 

First  Division  Exchanges,  Inc. 


Inside  Front  Cover 

Gaumont  British  Pictures 

Outside  Back  Cover 


Hardwick  and  Magee  Company....  56 

Edwin  R.  Harris .  55 

Hori.achf.r  Delivery  Service,  Inc...  50 

Irwin  Seating  Company .  47 

Charles  H.  Kenney  Studios  ....  55 

M.  Krakowitz  and  Sons,  Co .  55 

National  Penn — National  Kline.  50 

National  Theatre  Supply  Com¬ 
pany  .  57 

New  Jersey  Messenger  Service....  38 

Novelty  Scenic  Studios .  55 

Geraldine  S.  Porter .  58 


Paramount  Decorating  Company, 


Inc .  56 

Paramount  Pictures 

Front  Cover,  11,  12,  13,  14 

Price  Premiums  .  57 

Quality  Premium  Distributors, 

Inc .  57 

RCA  Manufacturing  Company, 

Inc .  39 

RKO-Radio  Pictures,  Inc .  3,  37 

Republic  Pictures  Corporation 

41,  42,  43 

S.  and  E.  Electric  Sign  Company..  56 

S.  O.  S.  Corporation .  57 

Sentry  Safety  Control . 39,  49,  57 

Edward  Sherman  .  38 

David  Supowitz  . 38,  55 

Thalheimer  and  Weitz  .  39 

Treasury  Night  .  38 

Typhoon  Air  Conditioning  Com¬ 
pany  .  55 

United  Artists  6,  7,  23,  24,  25,  26,  27 
28,  29,  30,  31,  32,  33,  34 
Voigt  Decorating  Lighting .  56 

Warner  Brothers  Pictures .  4,  5 


All  companies  listed  above  may  be  relied  upon  for  fair  dealing,  co-operation  and 
high  business  principles.  THE  EXHIBITOR  directs  your  specific  attention  to  their 
advertisements  in  this  issue. 


MAKE  A  MILLION.  In  the  cast  of  the  Momgram  show  are  George  E.  Stone,  Charles 
Starrett  and  others. 


UNIFORMS 


“SACO”  UNIFORMS 

Stand  Out  for  Quality 

S.  ABRAHAMS  &  CO.,  INC. 

Juniper  &  Vine  Sts.,  Philadelphia 


• 

Official  Letter 
Service  to  the 
Motion  Picture 
Industry 

Accurate  List 
of  all  Theatres 
and  Executives 

Mimeographing 
Multigraphing 
Public  Stenography 

Addressing  -  Folding 
Enclosing  -  Mailing 

Advertising 

Publicity 

Printing 

GERALDINE  S.  PORTER 

Advertising  and  Letter  Service 

5027  Carpenter  Street 

Bell:  GRAnite  5927 

ATLANTIC  CITY 

( Continued  from  page  56) 

4th.  Tommy  favors  block  booking  and 
doesn’t  care  who  knows  it. 

Seen  on  the  boardwalk:  Dave  Milgram, 
George  Lessy. 

Sartorial  delight  of  the  4th  was  Eddie  Sher¬ 
man,  the  Great,  who  still  is  No.  1  from 
the  Beau  Brummel  standpoint. 

Add  vacations:  Booker  Kelly,  Fox;  salesman 
C.  C.  Pippin,  Metro. 

Herb  Copelan  plenty  busy  these  days  with 
Seashore  Properties,  Inc.,  supervision. 

GB  ad  chief  A.  P.  Waxman  spent  a  week  at 
the  shore  visiting  his  mother. 


TRENTON 


Advocates  of  the  Altman  bill  to  legalize  pari- 
mutual  wagering  on  horse  and  dog  racing 
tracks  plan  another  attempt  to  pass  the 
measure  in  the  New  Jersey  Legislature. 
Allied  New  Jersey  exhibitors  plan  to  con¬ 
tinue  to  fight. 

Repeal  of  the  local  ordinance  prohibiting  the¬ 
atres  from  exploiting  on  streets,  is  plan¬ 
ned  by  theatre  managers  now  that  Trenton 
has  adopted  the  city  manager  form  of  gov¬ 
ernment. 

Golf  holds  interest  for  house  managers  and 
owners  these  days.  J.  M.  Brennan,  general 
manager  RKO  houses,  tops  the  RKO  con¬ 
tingent.  Charley  Sweet,  Herman  Wahn, 
represent  the  Stacy  Theatre  in  this  sport, 
Frank  McGooey,  Western  Electric,  Jack 
Bodley,  Gayety  Theatre. 

John  Bodley,  Gavety  Theatre  manager, 
scored  a  hit  in  "Rope-tying-HandcufF ’  act 
at  Kiwanis  meeting. 


Chairs  for  Sale 

Anyone  desiring  260  veneer  chairs 
should  get  in  touch  with  Charlie  Brown, 
Fay’s  Theatre,  Philadelphia.  House  can 
be  reached  by  phone. 

Seats  are  in  good  condition. 


THE  CHECK-UP 


The  best  reference  department  in  the  industry  .  .  . 
Concise  and  up-to-date  .  .  .  Placing  at  the  exhibitor’s 
fingertips  all  he  needs  to  know  about  each  picture. 


Included  are  production  number,  whether  adult  or 
family  appeal,  title,  type  of  picture,  cast,  estimate  as 
carried  In  6-Pt.  Review,  running  time  and  when  reviewed. 
For  example:  50&— A— EVELYN  PRENTICE— MD— 
Myrna  Loy,  William  Powell,  Una  Merkel,  Isabel  Jewell, 
Cora  Sue  Collins,  Jack  Mulhall — All  Powell-Loy — 78m 
— Nov.  meant  production  number  Is  508,  story  Is  of 
adult  appeal  rather  than  family,  title  Is  Evelyn  Prentice, 
It  Is  a  melodrama  (MD),  cast  has  five  stars  and  featured 
leads,  estimate  called  It  All  Powell-Loy,  it  runs  78 
minutes  and  It  v/as  reviewed  In  November.  Pictures 


Published  Every  Issue 


KEY  TO  TYPE  OF  PICTURE 


AD — Action  Drama 
C — Comedy 
CD — Comedy  Drama 
COD — Costume  Drama 
CL — Classical  Drama 
D — Drama 
F — Farce 


MD — Melodrama 
MU — Musical 
MY — Mystery 
0 — Operetta 
RD — Realfstlo  Drama 
SP — Spectacle 
W — Western 


listed  are  playing  currently,  ebout  to  be  released  or  in 
production  stage.  As  new  information  is  gained,  It  will 
be  added.  This  department  will  appear  in  each  Issue. 
Save  all  issues  to  keep  a  complete  file  for  as  new  data 
is  added,  old  will  be  discarded.  Read  the  review  flnt 
in  6-Point  Reviews  and  checkup  here  later.  if  there 
is  variance  in  running  time,  it  is  because  of  censor  con¬ 
ditions  or  later  cutting.  Check  with  your  exohange 
to  make  certain.  No  release  dates  are  Included  as  these 
vary  in  territories.  Keep  in  touch  with  Code  department 
in  this  issue  for  local  general  release  dates. 


Chesterfield-Invincible 

3067— F— CIRCUMSTANTIAL  EVIDENCE— MY— Chic  Chandler, 

Shirley  Grey,  Arthur  Vinton,  Claude  King,  Dorothy  Revier - 

Holds  interest — 67m. — 2-May. 

3078— F— THE  GIRL  WHO  CAME  BACK— D— Shirley  Grey,  Sid¬ 
ney  Blackmer - Holds  interest — 66m. - 1-July. 

3080— F— DEATH  FROM  A  DISTANCE— MY—  Russell  Hopton, 

Lola  La  ne - Interesting - 68m. - 2 -July. 

3071 — SOCIETY  FEVER — Lloyd  Hughes,  Lois  Wilson,  Hedda  Hop¬ 
per,  Grant  Withers,  Marion  Shilling. 

- HAPPINESS,  C.  O.  D. - Donald  Meek,  Irene  Ware,  Maude 

Eburne,  William  Bakewell,  Lola  Andre. 

Columbia 

5004— F— LOVE  ME  FOREVER— MU— Grace  Moore,  Robert  Al¬ 
len,  Leon  Carrillo,  Michael  Bartlett — To  be  sold — 93m. — 
2-June. 

5024—  F— CHAMPAGNE  FOR  BREAKFAST— D — Mary  Carlisle, 

Hardie  Albright,  Joan  Marsh - So-so - 67m. - 2-July. 

5025 —  F — AIR  HAWKS — MD — Ralph  Bellamy,  Wiley  Post,  Tala 
Birell,  Robert  Allan,  Billie  Seward — For  action  lovers — 64m. 
—  I -June. 

5035— F— THE  UNKNOWN  WOMAN— MD— Marian  Marsh,  Rich¬ 
ard  Cromwell,  Arthur  Hohl,  Robert  Middlemass,  Nana  Bryant, 
Henry  Armetta — Fair — 60m. — 2-June. 

5208 - F - RIDING  WILD - W - Tim  McCoy,  Billie  Seward,  Niles 

Welch — Usual  okay  McCoy — 5  7m. — 2 -July. 

— SHE  MARRIED  HER  BOSS — Claudette  Colbert,  Melvyn 
Douglas,  Michael  Bartlett,  Jean  Dixon,  Katherine  Alexander, 
Edith  Fellowes. 

— SUPER  SPEED — Norman  Foster,  Florence  Rice,  Mary  Car¬ 
lisle,  Arthur  Hohl,  Charles  Grapewin,  Ed  LeSaint,  Edward 
Earle. 

—ATLANTIC  ADVENTURE— Nancy  Carroll,  Lloyd  Nolan, 
Harry  Langdon,  Dwight  Frye. 

- A  FEATHER  IN  HER  HAT - Ruth  Chatterton,  Billie  Burke, 

Louis  Hayward. 

— AFTER  THE  DANCE — Nancy  Carroll,  George  Murphy, 
Victor  Killian,  Robert  Middlemas,  Jack  LaRue,  Thelma  Todd. 

- TOGETHER  WE  LIVE - Ben  Lyon,  Willard  Mack,  Esther 

Ralston,  Hobart  Bosworth. 

- THE  GIRL  FRIEND - Ann  Sothern,  Jack  Haley,  Roger 

Pryor,  Victor  Killian,  Margaret  Seddon,  Inez  Courtney. 
—WEST  BEYOND  THE  LAW— Ken  Maynard,  Lucille  Brown. 

- LADY  BEWARE - George  Murphy,  Jean  Arthur. 

— THE  BLACK  ROOM - Marian  Marsh,  Boris  Karloff. 

— RICH  MEN’S  DAUGHTERS — George  Raft,  Joan  Bennett. 

First  Division 

— F — JAVA  HEAD — D — Elizabeth  Allan,  John  Loder,  Anna 
May  Wong,  Edmund  Gwenn — The  tops  but  it  must  be  sold — 
68m. —  1-July. 

First  National-Warners 

804 — F — BROADWAY  GONDOLIER— MU — Dick  Powell,  Joan 
Blondell,  Adolphe  Menjou,  Louise  Fazenda,  Four  Mills  Broth¬ 
ers,  Ted  FioRito  and  band - Knockout - 98m. - 2-July - (W). 

808 F STRANDED MD Kay  Francis,  George  Brent,  Patricia 

Ellis Good  metropolitan  neighborhood,  class 76m. 1 -July 

—  (W). 

812—  F— FRONT  PAGE  WOMAN— CD— Bette  Davis,  George 

Brent,  Roscoe  Ates - Fair  program - 81m. - 2-July - (FA). 

813 —  F— DON’T  BET  ON  BLONDES — CD— Wa  rren  William, 

Claire  Dodd,  Guy  Kibbee - Good  summer  fare — 60m. — 2-Iuly 

—  (W). 


815— F— ALIBI  IKE — C — J  oe  E.  Brown,  Roscoe  Karns,  William 

Frawley,  Olivia  De  Havilland - Should  score - 72m. - 2-June 

—  (W). 

8  1  8 - F - GOING  HIGHBROW - C - Zasu  Pitts,  Edward  Everett 

Horton,  Guy  Kibbee,  June  Martel - Sell  laughs — 67m. - 1-July 

(W). 

856 - F— IN  CALIENTE - MU - Dolores  Del  Rio,  Pat  O’Brien, 

Edward  Everett  Horton — Depends  on  musical  draw — 84m. — 
1-June - (FN). 

85  8— F — THE  GIRL  FROM  TENTH  AVENUE— D— Bette  Davis, 
lan  Hunter — Miss  Davis  deserves  a  better  break — 69m. —  1- 
June - FN) . 

867— F— OIL  FOR  THE  LAMPS  OF  CHINA— D— Pat  O’Brien, 

Josephine  Hutchinson,  Jean  Muir - Creditable  production - 

9  7m. - 2 -May - (Cosmopolitan)  . 

8  75 - F - MARY  JANE’S  PA - CD - Aline  MacMahon,  Guy  Kib¬ 

bee,  Tom  Brown,  Robert  McWade — Pleasant — 71m. —  I -May 

— (FN). 

880 — A — G-MEN — James  Cagney,  Margaret  Lindsay,  William 

Harrigan,  Barton  MacLane,  Russell  Hopton - Strong  in  big 

cities - 8  5m. —  1  -May —  (  FN  ) . 

- F - PAGE  MISS  GLORY - C — Marion  Davies,  Pat  O’Brien, 

Dick  Powell,  Mary  Astor,  Patsy  Kelly - Okay  comedy - 91m. 

— 2-July (Cosmopolitan)  . 

820— WE’RE  IN  THE  MONEY— J  oan  Blondell,  Glenda  Farrell, 

Hugh  Herbert,  Ross  Alexander - (W). 

865 - BROADWAY  JOE - Joe  E.  Brown,  Ann  Dvorak,  Patricia 

Ellis,  William  Gargan - (FN). 

866 — THE  IRISH  IN  US - James  Cagney,  Pat  O’Brien,  Frank 

McHugh,  Allen  Jenkins,  Olivia  De  Havilland - (FN). 

—A  MIDSUMMER  NIGHT’S  DREAM— James  Cagney,  Dick 
Powell,  Joe  E.  Brown,  Jean  Muir,  Verree  Teasdale,  Ian  Hunter. 
Hugh  Herbert,  Anita  Louise,  Victor  Jory,  Mickey  Rooney 

-(W) 

— THE  REAL  McCOY - James  Dunn,  Claire  Dodd,  Patricia 

Ellis,  Frankie  Darro,  Hobart  Cavanaugh,  Robert  Barrat,  Alan 
Dinehart,  Helen  Lowell. 

— ANCHORS  AWEIGH Dick  Powell,  Ruby  Keeler,  Lewis 

Stone,  Ross  Alexander,  Nick  Foran,  Robert  Light,  Jbhn 
Arledge. 

- LITTLE  BIG  SHOT - Glenda  Farrell,  Robert  Armstrong, 

Edward  Everett  Horton,  J.  Carrol  Naish,  Edgar  Kennedy,  Sybil 
Jason. 

- DR.  SOCRATES - Paul  Muni,  Ann  Dvorak,  Barton  Mac- 

Lane,  Grace  Stafford. 

—FROM  THIS  DARK  STAIRWAY— Kay  Linaker,  Ricardo 
Cortez. 

- LIVING  UP  TO  LIZZIE - Ruth  Donnelly,  Anita  Louise, 

Warren  Hull,  Margaret  Lindsay. 

—ROMANCE  IN  A  GLASS  HOUSE— Dolores  Del  Rio,  Ever¬ 
ett  Marshall. 

—THE  GOOSE  AND  THE  GANDER - Kay  Francis,  George 

Brent.  Genevieve  Tobin.  John  Eldredge,  Claire  Dodd - (W) 

— HAIRCUT — George  Brent,  Jean  Muir. 

—CASE  OF  THE  LUCKY  LEGS— Warren  William. 

—COPS  AND  ROBBERS — J  oe  E.  Brown. 

(Note:  Warners  have  indicated  that  they  will  not  deliver  3 
Howards,  2  Colberts,  2  Kay  Francis,  1  Robinson,  1  Blondell,  1  Del 
Rio  promised  on  ’34-35  program.) 

Fox 

541—  F - UNDER  THE  PAMPAS  MOON - CD— Warner  Baxter, 

Ketti  Gallian,  Veloz  and  Yolanda,  John  Miljan,  J.  Carrol 
Naish — Will  help  bring  Baxter  back — 80m. —  1-June. 

542 —  F— DOUBTING  THOMAS - C— Will  Rogers,  Billie  Burke, 

Alison  Skipworth,  Gail  Patrick,  Andrew  Tombes,  Helen  Flint, 
Frank  Albertson,  Sterling  Halloway — High  Rogers — 78m. — 
2-April. 

543 - F - BLACK  SHEEP - CD - Edmund  Lowe,  Claire  Trevor, 

Tom  Brown,  Eugene  Pallette,  Adrienne  Ames - Okay  pro¬ 
gram - 78m. - 2-May. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


THE  CHECKUP— 2-July-35 


An  EXHIBITOR  Service 


544 —  F — CHARLIE  CHAN  IN  EGYPT — MY — Warner  Oland,  Pat 

Paterson,  Rita  Cansino,  Frank  Conroy,  Jameson  Thomas — 
Satisfying - 74m. - 2 -June. 

545 —  F — GINGER — C — Jane  Withers,  Jackie  Searl,  O.  P.  Heggie, 
Walter  King,  Katherine  Alexander — Buildup  for  a  find — 79m. 
— 2 -June. 

546 —  F — ORCHIDS  TO  YOU — CD — John  Boles,  Jean  Muir, 

Charles  Butterworth,  Harvey  Stephens - Nice  job - 75m. - 

1  -July. 

547 —  F — SILK  HAT  KID — CD — Lew  Ayres,  Mae  Clarke,  Paul 

Kelly - Program - 67m. - 2 -July. 

548 - F - HARDROCK  HARRIGAN - MD - George  O'Brien,  Irene 

Hervey,  Fred  Kohler — Okay  job - 61m. - 2 -July. 

601 — F — IN  OLD  KENTUCKY — C — Will  Rogers,  Dorothy  Wil¬ 
son,  Bill  Robinson — Swell — 86m. — 2-July. 

603 —  F — WELCOME  HOME — C — James  Dunn,  Arline  Judge, 

Ray  Walburn - Plenty  laughs - 72m. - 2-July. 

605 — F — DRESSED  TO  THRILL — CD — Clive  Brook,  Tutta  Rolf, 

Nydia  Westman — So-so - 76m. - 2-July. 

608 — F— THE  FARMER  TAKES  A  WIFE— CD— Janet  Gaynor. 
Henry  Fonda,  Charles  Bickford,  Jane  Withers,  Slim  Summer¬ 
ville — Looks  okay — 1  15m. —  1-July. 

— F — THUNDER  IN  THE  NIGHT — MY — Edmund  Lowe,  Ka¬ 
ren  Morley,  Paul  Cavanaugh — Familiar — 75m. — 2-July. 

549 — CURLEY  TOP — Shirley  Temple,  Slim  Summerville,  El  Bren- 
del,  Douglas  Dumbrille,  Alan  Dinehart,  Jane  Withers. 

602 - THE  GAY  DECEPTION - Francis  Lederer,  Benita  Hume. 

604 —  REDHEADS  ON  PARADE — John  Boles,  Dixie  Lee,  Chic 
Sale,  Douglas  Dumbrille,  Alan  Dinehart,  Jane  Withers. 

606 - BLUE  CHIPS— Warner  Baxter. 

607 — THUNDER  MOUNTAIN — George  O’Brien. 

611 — DANTE’S  INFERNO Spencer  Tracy,  Claire  Trevor, 

Henry  B.  Walthall,  Alan  Dinehart. 

- BEAUTY’S  DAUGHTER Ralph  Bellamy,  Jane  Darwell, 

Ben  Lyon,  Claire  Trevor,  Warren  Hymer. 

- HERE’S  TO  ROMANCE Nino  Martini,  Anita  Louise, 

Genevieve  Tobin,  Mme.  Ernestine  Schumann-Heink,  Maria 
Gambarelli,  Adrian  Rosley,  George  Regas,  Miles  Mander. 

— WAY  DOWN  EAST — Rochelle  Hudson,  Slim  Summerville, 
Edward  Trevor,  Andy  Devine,  Henry  Fonda,  Spring  Bying- 
ton,  Sara  Haden. 

— ARGENTINA — Alice  Faye,  Gilbert  Roland,  Noah  Beery, 
Sterling  Halloway. 

—CHARLIE  CHAN  IN  SHANGHAI— Warner  Oland,  Keye 

—MAN  WHO  BROKE  THE  BANK  AT  MONTE  CARLO— 

Ronald  Colman. 

—SING,  GOVERNOR,  SING - Ann  Dvorak,  Fred  Allen,  Phil 

Baker,  Paul  Whiteman  and  band,  Ramona,  Rubinoff. 
—MEAL  TICKET— J  ane  Withers,  John  McGuire,  Gloria  Roy, 
Gordon  Westcott,  Sidney  Toler. 

— HARD  TO  GET — Constance  Cummings,  Warner  Baxter, 
Mona  Barrie. 

—FLY  BY  NIGHT — J  ane  Wyatt. 

— BAD  BOY - James  Dunn. 

—STEAMBOAT  BILL— Will  Rogers,  Anne  Shirley. 

- BALL  OF  FIRE - Bebe  Daniels,  Jack  Haley,  Alice  Faye. 

- RAMONA — Gilbert  Roland. 

- METROPOLITAN - Lawrence  Tibbett. 

GB 

3408 — F— PRINCESS  CHARMING— MU— Evelyn  Laye,  Henry 

Wilcoxon,  Yvonne  Arnaud - Fair  large  city,  neighborhood - 

70m. - 1  -July. 

3417— A— LOVES  OF  A  DICTATOR— (The  Dictator)— COD— 

Clive  Brook.  Madeleine  Carroll,  Emyln  Williams - Impressive 

- 85  m. - 2 -March. 

3501 - F - 39  STEPS - MY - Robert  Donat,  Madeleine  Carroll, 

Godfrey  Tearle - Should  please — 79m. - 2-July. 

3503—  A— THE  CLAIRVOYANT— MD - Claude  Rains,  Fay  Wray, 

Jane  Baxter,  Jack  Raine - No  trouble  anywhere  with  adults - 

73m. - 2 -June. 

3504—  KING  OF  THE  DAMNED— Conrad  Veidt,  Helen  Vinson. 
3509— ALIAS  BULLDOG  DRUMMOND— Jack  Hulbert,  Fay  Wray. 

Libcrly 

- F - DIZZY  DAMES - C - Marjorie  Rambeau,  Lawrence 

Grey,  Florine  McKinney,  Fuzzy  Knight - Entertains - 65m. - 

2-June. 

— THE  OLD  HOMESTEAD — Mary  Carlisle,  Lawrence  Gray, 
Dorothy  Lee,  Eddie  Nugent,  Willard  Robertson,  Fuzzy 
Knight.  Lillian  Miles. 

- BORN  TO  GAMBLE — Onslow  Stevens,  H.  B.  Warner,  Max¬ 
ine  Doyle,  Eric  Linden,  Lois  Wilson,  Ben  Alexander,  William 
Janney. 


Majestic 

—A— MOTIVE  FOR  REVENGE— MD — Don  Cook,  Irene 
Hervey,  Doris  Lloyd — Strong  melodrama — 60m. —  1-ApriL 

— RECKLESS  ROADS - Judith  Allen,  Regis  Toomey,  Lloyd 

Hughes,  Ben  Alexander,  Louise  Carter,  Gilbert  Emery. 

Mascot 

— F— THE  HEADLINE  WOMAN — MD — Heather  Angel,  Jack 
LaRue,  Roger  Pryor,  Ford  Sterling,  Conway  Tearle — Decid¬ 
edly  okay — 78m. — 2-May. 

— F — LADIES  CRAVE  EXCITEMENT— MD — Norman  Foster, 
Evalyn  Knapp,  Esther  Ralston,  Eric  Linden,  Purnell  Pratt — 
Topnotch  inde 67m. —  1-July. 

— HARMONY  LANE — Douglass  Montgomery,  Evelyn  Ven¬ 
able,  William  Frawley,  Adrienne  Ames,  Cora  Sue  Collins,  Joe 
Cawthorn,  Lloyd  Hughes,  David  Torrence. 

Metro 

409 — F — NO  MORE  LADIES - CD — Joan  Crawford,  Charles 

Ruggles,  Robert  Montgomery,  Franchot  Tone,  Edna  May 
Oliver,  Gail  Patrick,  Reginald  Denny — Okay — 90m. — 2-June. 

502 — A — PUBLIC  HERO  No.  1 — MD - Chester  Morris,  Lionel 

Barrymore,  Jean  Arthur,  Joseph  Calleia,  Paul  Kelly — Okay — 
79m. - 1  -June. 

510 — F - CALM  YOURSELF - C - Robert  Young,  Madge  Evans, 

Betty  Furness,  Hardie  Albright - Program - 70m. - 1 -July. 

5  1  I — A — MAD  LOVE — MD — Peter  Lorre,  Colin  Clive,  Frances 

Drake — For  horror  followers — film. - 2-July. 

528 - F - ESCAPADE - CD - William  Powell,  Luise  Rainer,  Vir¬ 

ginia  Bruce,  Mady  Christians,  Reginald  Owen — Buildup  for 
a  new  find - 94m. - 2-July. 

550 — F - AGE  OF  INDISCRETION - D - Paul  Lukas,  Helen  Vin¬ 

son,  David  Jack  Holt,  May  Robson,  Madge  Evans,  Ralph 
Forbes — Satisfying  program — 90m. — 2-May. 

602 — F — CHINA  SEAS — MD — Wallace  Beery,  Clark  Gable,  Jean 
Harlow,  Lewis  Stone — Big  number — 93m. — 2-July. 

612 — A — THE  MURDER  MAN — MD — Spencer  Tracey,  Virginia 
Bruce,  Harvey  Stephens — Must  be  sold — 70m. — 2 -July. 

630 — F — ANNA  KARENINA — D — Greta  Garbo,  Fredric  March, 

Freddie  Bartholomew,  Maureen  O’Sullivan — Impressive - 85m. 

— 2-July. 

505 — O’SHAUGHNESSY’S  BOY — Wallace  Beery,  Jackie  Cooper, 
Spanky  MacFarland,  Sara  Haden,  Clarence  Muse. 

520— BONNIE  SCOTLAND— Laurel  and  Hardy. 

611 - WOMAN  WANTED - Joel  McCrea,  Maureen  O’Sullivan. 

Adrienne  Ames,  Ralph  Morgan,  Louis  Calhern,  Lewis  Stone, 
Claude  Gillingwater,  Ted  Healy. 

6  I  4 — PURSUIT — Sally  Eilers,  Chester  Morris. 

625— HERE  COMES  THE  BAND — Ted  Lewis,  Ted  Healy.  Nat 
Pendleton,  Don  Cook,  Betty  Furness. 

- TARZAN  RETURNS - Johnny  Weismuller,  Maureen  O’Sul¬ 
livan. 

- UNTITLED - Joan  Crawford,  Brian  Aherne,  Jean  Hersholt, 

Frank  Morgan. 

— A  TALE  OF  TWO  CITIES — Ronald  Colman,  Donald  Woods, 
Elizabeth  Allan,  Mitchell  Lewis,  Reginald  Owen,  Basil  Rath- 
bone,  Walter  Catlett,  H.  B.  Warner,  Dudley  Digges. 
—BROADWAY  MELODY  OF  1936 — Eleanor  Powell,  Jack 
Benny,  Robert  Taylor,  Buddy  and  Vilma  Ebsen,  Frances  Lang¬ 
ford,  Shirley  Ross. 

- THE  BLACK  CHAMBER - William  Powell,  Binnie  Barnes, 

Lionel  Atwill. 

— A  NIGHT  AT  THE  OPERA — Groucho,  Harpo  and  Chico 
Marx,  Kitty  Carlisle,  Allen  Jones,  Margaret  Dumont. 

— FAR  OFF  HILLS- — Constance  Collier,  Maureen  O’Sullivan, 
Una  Merkel,  Charles  Butterworth,  Franchot  Tone. 

— MUTINY  ON  THE  BOUNTY— Clark  Gable,  Franchot  Tone, 
Charles  Laughton. 

—AMERICANS  CAN  SING,  TOO — Jeanette  MacDonald,  Nel¬ 
son  Eddy. 

- FRAT  HOUSE - Jean  Parker. 

Monogram 

3002—  F — THE  KEEPER  OF  THE  BEES — CD — Neil  Hamilton, 
Betty  Furness,  Emma  Dunn,  Edith  Fellowes — Nice  job — 76m. 
2-June. 

3004 — F — THE  HEALER — D — Ralph  Bellamy,  Karen  Morley, 
Judith  Allen,  Mickey  Rooney — Worthy  attempt — 72m. —  I- 
June. 

3016— F— HONEYMOON  LIMITED— CD - Neil  Hamilton,  Irene 

Hervey,  Lloyd  Hughes,  Russell  Hicks - Entertaining - 83m. - 

I -July. 

3019 — F — MAKE  A  MILLION — C — Charles  Starrett,  Pauline 
Brooks,  George  E.  Stone - Okay  nabe - 67m. - 1-July. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


An  EXHIBITOR  Service 


THE  CHECKUP— 2-July-35 


3035—  F — THE  DAWN  RIDER— W— John  Wayne,  Marion  Burns 
— Satisfactory —  5  2  m . — 2  -  July. 

3038— F— PARADISE  CANYON— W— John  Wayne,  Marion 
Burns — Satisfactory — 52m. —  I  -June. 

3026 — CHEERS  OF  THE  CROWD — Russell  Hopton,  Irene  Ware, 
Harry  Holman,  Betty  Blythe,  Bradley  Page,  Wade  Boteler,  John 
Quillan. 


Paramount 


3437 — A — THE  SCOUNDREL — D — Noel  Coward,  Julie  Haydon, 
Martha  Sleeper,  Rosita  Moreno — To  be  sold- — 74m. f-May. 

3440— F— MEN  WITHOUT  NAMES — MD — Fred  MacMurray, 
Madge  Evans,  David  John  Holt — Depends  on  selling — 70m. — 

1  -July. 

3444_A— THE  GLASS  KEY— MY— George  Raft,  Claire  Dodd, 

Edward  Arnold,  Ray  Milland,  Rosalind  Culli — Well  done - 

74m. —  1-June. 

3445— F— COLLEGE  SCANDAL— MY — Arline  Judge,  Kent  Tay¬ 
lor,  Wendy  Barrie,  William  Frawley,  Mary  Nash,  Eddie  Nugent 
— Satisfactory  job — 75m. — 2-June. 

3448 —  F — PARIS  IN  SPRING — C — Mary  Ellis,  Tullio  Carmanati, 
Ida  Lupino — Pleasant — 82m. — 2-June. 

3451—  F— MAN  ON  THE  FLYING  TRAPEZE— C — W.  C.  Fields, 
Mary  Brian,  Lucien  Littlefield — All  Fields — 64m. — 2-July. 

3452—  F— ACCENT  ON  YOUTH— CD— Sylvia  Sidney,  Herbert 
Marshall,  Astrid  Allwyn — Smart  stuff — 85m. — 2-July. 

3447 — THIS  WOMAN  IS  MINE! — John  Loder,  Benita  Hume,  Kath¬ 
arine  Sergava,  Richard  Bennett,  Gregory  Ratoff. 

3449 —  SHANGHAI — Charles  Boyer,  Loretta  Young,  Fred  Keating, 
Keye  Luke,  Gregory  Gaye,  Charles  Grapewin. 

3450 —  SMART  GIRL — Kent  Taylor,  Ida  Lupino,  Gail  Patrick,  Joe 
Cawthorn. 


— BIG  BROADCAST  OF  1935 — Jack  Oakie,  Burns  and  Allen, 
Lydia  Roberti,  Bing  Crosby,  C.  Henry  Gordon,  Wendy  Barrie, 
Henry  Wadsworth,  Lou  Clayton,  Eddie  Jackson,  Bill  Robin¬ 
son,  Amos  and  Andy,  Ethel  Merman,  Jessica  Dragonette,  Car¬ 
los  Gardel,  Mary  Boland,  Charlie  Ruggles,  Guy  Standing,  Ger¬ 
trude  Michael,  David  Holt,  Benny  Baker. 

— THE  CRUSADES — Henry  Wilcoxon,  Loretta  Young,  Ian 
Keith  Pedro  de  Cordoba,  Joseph  Schildkraut,  Hobart  Bos- 
worth,  William  Farnum,  Katherine  DeMille. 


— HOP-A-LONG  CASSIDY— William  Boyd,  Paula  Stone, 
James  Ellison,  Charles  Middleton,  Kenneth  Thomson,  Robert 
Warwick,  Frank  McGIynn,  Jr.,  Frank  Campeau. 
—WANDERER  OF  THE  WASTELAND— Edward  Ellis,  Dean 
Jagger,  Hal  Price,  A1  St.  John,  Benny  Baker,  Gail  Patrick. 

WITHOUT  REGRET - Elissa  I,andi,  Kent  Taylor,  Paul  Cav¬ 

anaugh,  Frances  Drake. 

—ROSE  OF  THE  RANCHO— Gladys  Swartout,  H.  B.  Warner, 
John  Boles,  Charles  Bickford,  Willie  Howard,  Herb  Williams. 
—MORNING,  NOON  AND  NIGHT— Sylvia  Sidney,  Herbert 
Marshall,  Gertrude  Michael. 

THE  MILKY  WAY — Harold  Lloyd,  Adolphe  Menjou,  Roscoe 
Karns,  Edward  Everett  Horton. 


— PETER  IBBETSON — Gary  Cooper,  Ann  Harding,  Ida 
Lupino,  Douglas  Dumbrille,  Ferdinand  Gottschalk. 

THE  LAST  OUTPOST — Cary  Grant,  Gertrude  Michael, 
Claude  Rains. 

TWO  FOR  TONIGHT — Bing  Crosby,  Joan  Bennett,  Mary 
Boland. 

-  ANNAPOLIS  FAREWELL - Rosalind  Keith,  Sir  Guy  Stand¬ 

ing’  Tom  Brown,  Richard  Cromwell,  Benny  Baker. 

—EVERY  NIGHT  AT  EIGHT— George  Raft,  Frances  Lang¬ 
ford,  Patsy  Kelly,  Alice  Faye. 


—LITTLE  AMERICA — Five  reel  feature  of  the  last  Admiral 
Byrd  expedition. 

——HERE  COMES  COOKIE — Burns  and  Allen,  George  Bar- 
bier,  Andrew  Tombes,  Jack  Powell. 

—SO  RED  THE  ROSE - Margaret  Sullavan,  Walter  Connolly, 

Randolph  Scott. 

GUNS - Sylvia  Sidney,  Fred  MacMurray. 

—THE  VIRGINIA  JUDGE— Walter  C.  Kelly,  Stepin  Fetchit. 
— KLONDIKE — Mae  West. 

PHANTOM  BUS - Cary  Grant,  Ned  Sparks,  Gail  Patrick. 

LET  S  GET  MARRIED — Sylvia  Sidney,  Fred  MacMurray. 

THE  PEARL  NECKLACE - Gary  Cooper,  Marlene  Dietrich. 

—HANDS  ACROSS  THE  TABLE— Carole  Lombard. 

HONORS  ARE  EVEN - Carole  Lombard,  Herbert  Marshall 

—SONG  OF  THE  NILE— J  an  Kiepura. 

CORONADO — -W endy  Barrie,  Johnny  Downs. 


Radio 

4101 A BECKY  SHARP MD Miriam  Hopkins,  Mrs.  Leslie 

Carter,  Alan  Mowbray,  G.  P.  Huntley,  Jr.,  Nigel  Bruce,  Billie 
Burke,  Frances  Dee — Plug  the  color — 84m. — 2-June. 

532 —  A — THE  INFORMER — MD — Victor  MacLaglen,  Heather 
Angel,  Preston  Foster,  Margot  Grahame,  Wally  Ford — See  it 
—  1  -May. 

533 —  F — BREAK  OF  HEARTS - D — Katherine  Hepburn,  Charles 

Boyer,  John  Beal,  Sam  Hardy,  Jean  Hersholt - Satisfactory - 

80m. —  1  -June. 

534 F THE  NITWITS F Wheeler  and  Woolsey,  Betty 

Grable,  Evelyn  Brent,  Erik  Rhodes — Okay — 78m. —  1-June. 
535 — F - HOORAY  FOR  LOVE - MU - Ann  Sothern,  Gene  Ray¬ 

mond,  Maria  Gamberelli,  Lionel  Stander,  Bill  Robinso  n — Okay 
musical — 7  1  m. —  I  -June. 

53  7) - F - SHE - MD - Helen  Gahagan,  (Randolph  Scott,  Helen 

Mack,  Nigel  Bruce - Sell  it - 101m. - 2-July. 

538 - F - THE  ARIZONIAN - W - Richard  Dix,  Preston  Foster, 

Margot  Grahame - Good  Job - 75m. - 2-June. 

536 - FRECKLES - Carol  Stone,  Virginia  Weidler. 

539 — OLD  MAN  RHYTHM— Buddy  Rogers,  John  Beal,  Betty  Gra¬ 
ble,  Dave  Chasen,  Erik  Rhodes. 

—LAST  DAYS  OF  POMPEII — Preston  Foster,  Helen  Mack, 
John  Beal,  Alan  Hale,  Gloria  Shea,  David  Holt,  Louis  Calhern. 
Wood,  C.  Aubrey  Smith,  Jessie  Ralph,  Ted  Newton. 

— ALICE  ADAMS— Katherine  Hepburn,  Fred  MacMurray, 
Charles  Grapewin,  Fred  Stone,  Frank  Albertson,  Ann  Shoe¬ 
maker. 

— THE  RETURN  OF  PETER  GRIMM — Lionel  Barrymore, 
Helen  Mack,  Donald  Meek,  Edward  Ellis,  Allen  Vincent, 
George  Breakston. 

—THE  THREE  MUSKETEERS — Walter  Abel,  Paul  Lukas, 
Onslow  Stevens,  Moroni  Olsen,  Margot  Grahame,  Mary 
MacLaren. 

- TOP  HAT - Fred  Astaire,  Ginger  Rogers,  Helen  Broderick, 

Erik  Rhodes,  Eric  Blore. 

— LEANDER  CLICKS — James  Gleason,  Zasu  Pitts,  Ray  Mayer. 
J.  M.  Kerrigan,  Arthur  Stone. 

— POWDERSMOKE  RANGE— Harry  Carey,  Tom  Keene,  Bob 
Steele,  Big  Boy  Williams. 

- HI  GAUCHO - Rod  La  Rocque,  Steffi  Duna,  John  Carroll. 

- THE  RAINMAKERS - Wheeler  and  Woolsey,  Dorothy  Lee. 

- LOVE  SONG — Lily  Pons,  Asgood  Perkins,  Eric  Blore. 

— ANNIE  OAKLEY — Barbara  Stanwyck. 

— JALNA— Ian  Hunter,  Kay  Johnson,  Nigel  Bruce. 

— IN  PERSON - Ginger  Rogers. 

Republic 

- F - FEDERAL  AGENT - MD - Bill  Boyd,  Irene  Ware,  Don 

Alvarado,  George  Cooper — Average  inde  meller — 58m. — 
I -Jan. 

- FORBIDDEN  HEAVEN - Charles  Farrell,  Charlotte  Henry, 

Beryl  Mercer,  Fred  Walton. 

- GO-GET-IT -HAINES - Bill  Boyd,  Sheila  Terry,  Eleanor 

Hunt,  Leroy  Mason,  Lee  Shumway. 

- RACING  LUCK - Barbara  Worth,  George  Ernest,  Bill 

Boyd. 

— CAPPY  RICKS  RETURNS - Robert  McWade,  Ray  Walker, 

Florine  McKinney,  Lucien  Littlefield,  Lois  Wilson. 

— RED  RIVER  VALLEY — Gene  Autry,  George  Cheseboro, 
George  Burton,  Charles  King. 

— THE  VANISHING  RIDER— John  Wayne,  Sheila  Manners, 
Frank  McGIynn,  Jr.,  Yakima  Canutt. 

- WESTWARD  HO - John  Wayne,  Mary  Kornman. 

United  Artists 

- F - SANDERS  OF  THE  RIVER— MD - Paul  Robeson,  Leslie 

Banks,  Nina  Mae  McKinney - To  be  sold - 95m. - 1 -July. 

- A - NELL  GWYN— COD - Sir  Cedric  Hardwicke,  Anna 

Neagle — Swell  in  larger  cities — 70m. —  1-June. 

—A — LET  ’Eiyf  HAVE  IT — MD — Richard  Arlen,  Virginia 
Bruce,  Alice  Brady,  Bruce  Cabot,  Eric  Linden,  Harvey  Stephens 
■ — Well  done — 89m. —  I -June. 

— F — CALL  OF  THE  WILD — MD — Clark  Gable,  Loretta 

Young,  Jack  Oakie,  Reginald  Owen - Good — 89m. - 2-Mav. 

- SHOOT  THE  CHUTES - Eddie  Cantor,  Ethel  Merman,  Nick 

Parke,  Borrah  Minnevitch. 

- THE  DARK  ANGEL - Fredric  March,  Merle  Oberon,  Her¬ 
bert  Marshall,  Katherine  Alexander. 

— PRODUCTION  No.  5 — Chairles  Chaplin,  Paulette  Goddard, 
Carter  De  Haven,  Henry  Bergman. 

- RED  SALUTE - Barbara  Stanwyck,  Robert  Young,  Cliff 

Edward. 

— --BARBARY  COAST — Edward  G.  Robinson,  Miriam  Hopkins, 
Joel  McCrea. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


THE  CHECKUP— 2-July-35 


An  EXHIBITOR  Service 


Universal 

80 1  1  — F — ALIAS  MARY  DOW— CD— Sally  Eilers,  Ray  Milland, 
Henry  O’Neill,  Clarence  Muse,  Katherine  Alexander — So-so 
program — 6  7m. — 2  -May. 

80  1  5— A — WEREWOLF  OF  LONDON — MD — Henry  Hull,  Warner 
Oland,  Valerie  Hobson,  Clark  Williams,  Lester  Matthews — 
Okay  horror  stuff — 80m. — 2-May. 

80  1  6 — F — THE  RAVEN — MD — Karloff,  Bela  Lugosi,  Lester  Mat¬ 
thews,  Irene  Ware,  Spencer  Charters — 60m. — Okay  horror 
picture — 2 -June. 

8034 - F - LADY  TUBBS - C - Alice  Brady,  Douglas  Montgomery, 

Anita  Louise - Plenty  laughs - 85m. - 2-July. 

8085— F— BORDER  BRIGANDS - W— Buck  Jones,  Lona  Andre, 

Fred  Kohler — Satisfactory — 57m. — 2-June. 

60  I  8— SHE  GETS  HER  MAN — Hugh  O'Connell,  Zasu  Pitts,  Lucien 
Littlefield,  Isobel  Jewell,  Guinn  Williams. 

8026 — MANHATTAN  MOON — Ricardo  Cortez,  Dorothy  Page, 
Jean  Rogers,  Henry  Mollison,  Hugh  O’Connell,  Henry  Armetta, 
Regis  Toomey.  , 

— DIAMOND  JIM — Edward  Arnold,  Jean  Arthur,  Binnie 
Barnes,  Cesar  Romero,  Hugh  O’Connell,  George  Sidney,  Eric 
Blore,  Henry  Kolker,  Robert  McWade. 

— NEXT  TIME  WE  LIVE - Margaret  Sullavan,  Francis  Led- 

erer. 

- KING  SOLOMON  OF  BROADWAY - Edmund  Lowe,  Dor¬ 
othy  Page,  Pinky  Tomlin. 

— STORMY - Noah  Beery,  Jr.,  Jean  Rogers,  J.  Farrell  Mac¬ 

Donald,  Fred  Koehler,  Ray  Hatton,  Rex. 

— STORM  OVER  THE  ANDES— J  ack  Holt,  Mona  Barrie, 
Antonio  Moreno,  Andy  Devine. 

- OUTLAWED  GUNS - Buck  Jones. 

—TIGER  ISLAND - Charles  Bickford. 

— THREE  KIDS  AND  A  QUEEN — May  Robson. 

—INVISIBLE  RAY— Boris  Karloff,  Bela  Lugosi. 

—MY  MAN  GODFREY— William  Powell. 

—MAGNIFICENT  OBSESSION— Irene  Dunne,  Robert  Taylor. 
— SKINNER'S  DRESS  SUIT — Edward  Everett  Horton. 

Miscellaneous 

- F - FRANKIE  AND  JOHNNIE— MD— Helen  Morgan,  Ches¬ 
ter  Morris,  Florence  Reed,  Lilyan  Tashman,  William  Harrigan 
— Salable — 70m. —  1  -July. 

- A - STRUGGLE  FOR  LIFE - Travelogue  with  native  cast — 

Good  neighborhood  with  “goona-goona”  buildup — 54m. —  1- 
July. 

— F — TIMBER  TERRORS — AD — John  Preston,  Dynamite, 
Captain,  Myrla  Bratton — Neighborhood  western  type  stuff — 
57m. —  1-July. 

— F— ADVENTUROUS  KNIGHTS — AD— David  Sharpe,  Mary 
Kornman,  Mickey  Daniels,  Gertrude  Messinger — Family  stuff 
— 57m. - 2-June. 

— F — WHAT  PRICE  CRIME — MD - Charles  Starrett,  Noel 

Madison,  Virginia  Cherrill,  Charles  Delaney — Good  neighbor¬ 
hood  and  family — 63m. —  I -June. 

— F— SILENT  VALLEY— W— Tom  Tyler,  Nancy  Deshon— 
Standard  Tyler — 57m. 2-July. 

—F— VANISHING  RIDERS — W— Bill  Cody,  Bill  Cody,  Jr.- 
Interesting,  fast  family  western — 58m. — 2-July. 

- F— THE  GHOST  RIDER— W— Rex  Lease,  Bobby  Nelson, 

Ann  Carol - Okay - 56m. - 2-July. 

— F— CODE  OF  THE  MOUNTED— AD— Kermit  Maynard, 
Lillian  Miles - Okay - 60m. - 2-July. 

- F— SPEED  DEVILS - MD— Paul  Kelly,  Russell  Hardie,  Mar¬ 
guerite  Churchill — Program  inde  meller — 61m. — 2-July. 

— F — KLIOU,  THE  TIGER — RD - Lieut.  Varney,  Henry  de  la 

Falaise,  natives— Good  job— 55m. — 2-June. 

— F— THE  LAST  WILDERNESS— Realistic  animal  film— 
Worthy  of  attention — 61m. —  1-June. 

- F — RUSTLERS  PARADISE — -W — Harry  Carey,  Gertrude 

Messinger,  Ed  Cobb - Good  western — 56m. —  l -June. 

— F — CIRCUS  SHADOWS — D — Dorothy  Wilson,  Kane  Rich¬ 
mond,  Russell  Hopton,  Dorothy  Revier,  John  Ince - Interest¬ 

ing  inde — 65m. — 2-May. 

— F — ROARING  ROADS - CD — David  Sharp,  Mickey  Dan¬ 

iels,  Gertrude  Messinger,  Jack  Mulhall,  Mary  Kornman — Pleas¬ 
ant - 58m. - 2-May. 

— F-^PRIDE  OF  THE  TRIPLE  X— W— Yancy  Lane,  Dickie 

Jones,  Betty  Jordan - So-so  western - 55m. - 1-July. 

- F - THE  SILENT  CODE — AD - Kane  Richmond,  Blanche 

McHaffey — Usual  satisfactory  action — 5  7m. —  1-July. 


— W-^SMOKEY  SMITH — W— Bob  Steele,  Mary  Kornman— 
Satisfactory — 58m. —  1  -July. 

— F — KID  COURAGEOUS - W — Bob  Steele,  Rene  Borden, 

Arthur  Loft — Usual  Steele - 57m. —  1-July. 

— F — WAGON  TRAIL — W — Harry  Carey,  Ed  Norris,  Ger¬ 
trude  Messinger,  Earl  Dwyer — Okay — 55m. — 2-May. 

— F— HONG  KONG  NIGHTS — MD — Tom  Keene,  Wera  En¬ 
gels,  Warren  Hymer — Packed  with  action — 60m. —  1 -March. 
— BORN  TO  FIGHT — Frankie  Darro,  Roy  Mason,  Barbara 
Worth,  Edwin  Maxwell. 

—LIGHTNING  TRIGGERS - Reb  Russell,  Yvonne  Pelletier, 

Fred  Kohler,  Edmund  Cobb. 

— THE  LIVE  WIRE — Richard  Talmadge,  Alberta  Vaughn, 
George  Walsh. 

—ANYTHING  FOR  A  THRILL — Noel  Madison,  Charles  Star¬ 
rett,  Virginia  Cherrill,  Charles  Delaney,  Jack  Mulhall. 

— THE  TEST — Monte  Blue,  Grant  Withers,  Grace  Ford,  James 
Aubrey,  Rin-Tin-Tin,  Jr.,  Lafe  McKee. 

—THE  MAN  FROM  GUNTOWN — Tim  McCoy,  Billie  Seward, 
Rex  Lease,  Jack  Clifford,  Dick  Boteler. 

— GUN  SMOKE  ON  THE  GUADELUPE — Buck  Coburn,  Mar¬ 
ion  Shilling. 

— RIP  ROARING  RILEY — Grant  Withers,  Lloyd  Hughes,  Mar¬ 
ion  Burns,  Kit  Guard,  Eddie  Gribbon. 

— HELL  BREAKS  LOOSE — Guinn  Williams,  Sally  Blane,  Rob¬ 
ert  Homans,  James  Bush,  Ray  Walker. 

— NORTH  OF  ARIZONA — Jack  Perrin,  Blanche  Mehaffey, 
George  Chesboro. 

— SOCIAL  ERROR — David  Sharpe,  Gertrude  Messenger. 

— THE  OUTLAW  DEPUTY — Tim  McCoy,  Nora  Lane. 

— MAGIC  OF  THE  RAILS— Ralph  Graves,  Evelyn  Brent. 

— RIDER  OF  THE  DAWN — Guinn  Williams. 

— SPEED  DEMON — Richard  Talmadge. 

- WILD  MUSTANG - Harry  Carey,  Gertrude  Messinger. 

Foreign 

— F— THE  OLD  CURIOSITY  SHOP— MD— Ben  Webster, 
Elaine  Benson,  Ray  Petrie — Fair  family  neighborhood —  90m. 
— 2-July. 

- F - LIFE  IS  REAL - MU - Scott  and  Whaley  and  all  Eng¬ 
lish,  negro  cast — Restricted  for  colored  houses — 70m. — 
2-July. 

— A — ABDUL  THE  DAMNED — MD — Fritz  Kortner,  Nils 
Asther,  Esme  Percy,  John  Stuart,  Adrienne  Ames — Impressive 
—  1  1  0m. — 2-June. 

— F— RADIO  PARADE  OF  1935— MU— Will  Hay,  Helen 
Chandler,  The  Three  Sailors,  Teddy  Joyce  and  band,  English 

radio  stars - Metropolitan  class - 87m. - 2-June. 

— F — GIVE  HER  A  RING — MU — Clifford  Mollison,  Wendy 
Barrie,  Zelma  O’Neil,  Eric  Rhodes — Good  neighborhood — 
80m. - 2-June. 

— F — RED  WAGON — MD — Charles  Bickford,  Raquel  Torres, 
Greta  Nissen,  Don  Alvarado,  Anthony  Bushnell — To  be  sold 
— 96m. — 2-June. 

- F - MEN  ON  WINGS - Russian  made  picture  with  Russian 

cast -  Restricted - 84m. - 2-July. 

— F — HER  SONG  OF  LOVE — MU — Derek  Oldham,  Vesta 

Victoria - Metropolitan  class,  small  city - 80m. - 2-July. 

— F — ELIZABETH  OF  ENGLAND — COD — Matheson  Lang, 
Athlene  Seyler,  Jane  Baxter — Unsatisfactory — 100m. — 2-June. 
— F — SCOTLAND  YARD  MYSTERY — MY— Gerald  DuMaur- 
ier,  George  Curzon,  Leslie  Perrins,  Crete  Natzler — Metropoli¬ 
tan  class  houses — 72m. — 2-June. 

— A — MIMI — MD — Gertrude  Lawrence,  Douglas  Fairbanks, 
Jr.,  Diana  Napier,  Richard  Bird — Metropolitan  main  stem 
only — 9  8m . — 2  -June. 

— A - SECRET  AGENT— MY — Greta  Nissen,  Carl  Ludwig 

Diehl,  C.  M.  Hallard,  Lester  Matthews,  Don  Alvarado — Good 
neighborhood — 89  m. — 2-June. 

- F - APRIL  BLOSSOM - MU - Richard  Tauber,  Jane  Baxter, 

Carl  Esmond,  Athene  Seyler,  Lester  Matthews - Excellent 

family — 90m. — 2-June. 

- A - THE  GREAT  DEFENDER— MD - Matheson  Lang.  Mar¬ 
garet  Bannerman,  Richard  Bird,  Jeanne  Stuart — Fair — 73m. — 
2-June. 

- F - GIRLS  WILL  BE  BOYS - C - Dolly  Haas,  Cyril  Maude. 

Esmond  Knight — Metropolitan  neighborhood — 71m. — 2-June. 

- F - DANCE  BAND - MU - Buddy  Rogers,  June  Clyde, 

Steve  Ceray - Pleasant - 75m. - 2-June. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


Jul  1 5 1 3 5  pg.  63 


WCiifeznq*'' : 


JUST  ANOTHER  EXAMPLE  OF  THE  HEADS-UP  JOURNALISM  OF 

JAY  EMANUEL  PUBLICATIONS,  Inc. 

THE  NEW  YORK  STATE  THE  PHILADELPHIA  THE  NATIONAL 

EXHIBITOR  9  EXHIBITOR  9  EXHIBITOR 


r 


BOOKED  fOLIDt  ROXY/  N*  Y* 

SKOURAS  circuit: 

POX  WEST  COAST 


Jul  15*35  b.c. 


WILL  MAKE  THE  BOX-OFFICE  THRIVE 
IN  ’35  AND  DO  TRICKS  IN  ’36  .  . 

THE  39  STEPS _ 

THE  CLAIRVOYANT _ 

TRANSATLANTIC  TUNNEL 
THE  KING  OF  THE  DAMNED 
THE  MORALS  OF  MARCUS 
RHODES,  THE  EMPIRE  BUILDER 
KIPLING’S  SOLDIERS  THREE 


PASSING  tohfe  3rd 


FLOOR  BACK 


MODERN  MASQUERADE 


SECRET  AGENT 


DR.  NIKOLA 


KING  SOLOMON’S  MINES 


FIRST  A  GIRL 


BORN  FOR  GLORY 


ALIAS  BULLDOG  DRUMMOND 
GEORGE  ARLISS  SPECIAL 


Robt  Donat-Madeleine  Carroll  Jessie  Matthews  Claude  Rains  -  Fay  Wray  Conrad  Veidt  -  Helen  Vinson 


Boris  Karloff  Lupe  Velez  -  Ian  Hunter  Kipling’s  Soldiers  Three  R'Chaconrad  VeUif8*  E,a'*  * 


King  Solomon's  Mines  Conrad  Veidt 

*flv  courtesy  q(  MetrQ-Q.oldw.wi-Mayei  


Madeleine  Carroll -Peter  Lorre  Jack  Hulbert  -  Fay  Wray  Barry  Mackay  -  John  Mills 

etmiCAi  DurmuiioH 


George  Arliss  Walter  Huston 

rox  ixcHANoes  Canada,  iioai  iiims,  ito 


An  Audience  of  * 

MILLIONS  Waits/ 

500,000  COPIES  SOLD 

Serialized  in 

THE  SATURDAY  EVENING  POST 


A  FIRST  DIVISION  RELEASE — In  All  Exchanges 


In  Spite  of  the 
Barrier  of  Blood 
and  Race! 


A  BASIL  DEAN 
PRODUCTION 

AN  ASSOCIATED  TALKING  PICTURES  PRESENTATION 


From  .  .  . 

Joseph  Hergesheimer's 

Prize-winning  Novel 
With  .  .  . 

ANNA  MAY  WONG 
ELIZABETH  ALLEN 

JOHN  LODER,  EDMUND  GWENN 

Directed  by  .  .  . 

J.  WALTER  RUBEN 


n  this 
Issue: 


First  Amusement  Tax  Report  Deadline  August  10 


A  Joy  Emanuel  Publication 


VOL.  17— No.  15 


PHILADELPHIA,  AUGUST  1,  1935 


Price,  15  Cem 


r-A - . 


JOE  ENGEL  MONTH 


July  15th  to  v^w  September  7th 


•  Because  he  has  proven  himself  a  square-shooter  with  both 
Theatre  Owners  and  Exchange  Employees. 

•  Because  he  has  battled  to  maintain  harmony,  good  fellowship 
and  understanding  among  all  branches  of  the  local  business. 

•  Because  we  want  to  show  the  Home  Office  that  he  is  apprecia¬ 
ted  and  respected  by  you  and  us  — by  delivering  the  biggest 
bunch  of  dates  in  the  history  of  the  local  office. 

•  We  want  your  DATES  and  we  want  lots  of  them  during  the 
above  period. 

THE  PHILADELPHIA  UNIVERSAL  GANG 


JOSEPH  M.  SCHENCK 


DARRYL  F.  ZANUCK  S 


20th  CENTURY  PICTURES 


r*w*SiSj 


; . 


1  / 

*^p'  ,  « mh|m 

■  ■  TORr  __ 

/  '  JjfS 

esWSSST  Vi  <ifflP  1  fet* 

,•>  Jiy. 


1SI##£: 

W*T-  -'• 


IM 


iFm 


pBa 

W& 


mp 


SPSi 


'l'g'd>i 


3<y£ 


TO  THE  TRADE 


When 


months  ago,  the  Fox  Film 
announced  its  product  for  the 
coming  season  the  enthusiastic  response 
from  the  exhibitors  of  the  world  was  most 
gratifying 


inow  we  are  announcing  the 
of  Twentieth  Century  Pictures 
than  that,  we  are 


more 


acquiring, 

in  the  organization  headed  by  Mr.  Joseph 
M.  Schenck  and  Mr.  Darryl  F.  Zanuck, 
power  and  production  resources 
which  we  feel  certain  will  increase  the 
confidence  which  exhibitors  already  have 
shown  in  these  two  great  producing  forces. 


man 


President,  Pox  Film  Corporation 


THE  ED 


Vol.  17,  No.  15  August  1,  1935 


Co-operation 

•  AN  INCIDENT  brings  to  mind  a  depart¬ 
ment  in  which  some  exhibitors  are  decidedly 
deficient. 

An  exhibitor  has  a  weekly  request  for  his 
theatre  program  from  a  woman  in  the  vicin¬ 
ity  who  is  the  head  of  the  women’s  club  of 
the  area,  especially  interested  in  better 
movie  work.  Yet  despite  the  fact  that  the 
exhibitor  knows  the  woman’s  position,  her 
interest  in  the  industry,  he  not  only  fails  to 
invite  her  to  see  various  shows  as  his  guest, 
but  does  not  make  any  tieups  which  might 
benefit  the  theatre. 

No  doubt,  this  case  can  be  repeated  a 
hundred  times,  yet  there  are  people  who 
wonder  why  some  theatres’  business  doesn’t 
improve. 


Star  Salary  Rivals 

•  APPARENTLY  the  film  stars  aren’t  the 
only  ones  connected  with  the  business  who 
command  large  salaries.  A  court  report 
indicates  that  allowances,  disbursements, 
for  services  rendered  or  purported  to  be 
rendered  in  connection  with  the  equity  re¬ 
ceivership,  bankruptcy  proceedings  and 
reorganization  proceedings  of  Paramount 
Publix  Corporation  are  listed  as 
$3,677,345.36,  subject  to  court  approval. 

The  trustees,  law  firms,  etc.,  all  put  in  big 
bills  with  committees  representing  various 
interests. 

Certainly,  it  would  seem  that  not  only  is 
$3,677,345.36  an  expensive  bill  for  a  receiv¬ 
ership,  but  that  when  it  comes  to  fees,  at¬ 
torneys,  etc.,  can  be  placed  in  the  same 
class  with  movie  stars. 


Competition 

•  THOSE  GENTLEMEN  who  find  plenty 
of  time  to  worry  about  New  Sources  of 
Movie  Competition  struck  one  for  the  book 
when  they  discovered  that  when  the  S.  S. 
Normandie,  the  world’s  largest  liner,  was 
in  New  York  City  on  exhibition,  with  every¬ 
one  attending  paying  50  cents  a  head,  the 
gross  was  $20,000  for  one  day. 

It  proves  that  when  anyone  has  anything 
people  want  to  see,  they’li  pay  for  it. 


Poor  Economy 

•  TOO  MANY  “SHOWMEN,”  these  hot, 
sultry  days,  have  a  habit  of  economizing  in 
the  wrong  departments. 

It  may  be  okay  to  try  to  save  the  pennies, 
but  the  slashes  shouldn’t  affect  advertising, 
either  in  newspapers,  heralds,  programs, 
etc. 

When  a  picture  fails  to  be  advertised 
properly,  people  sense  that  the  entire  back¬ 
ing  of  the  theatre  isn’t  present  and  the 
gross  fails.  Getting  behind  some  summer 
shows  with  proper  advertising  in  any  form 
should  pay  dividends.  Many  exhibitors  have 
been  enough  encouraged  to  back  even  the 
weaker  sisters  with  big  campaigns  because 
in  a  few  test  experiments  their  grosses  have 
gone  up  when  added  dollars  were  spent. 

If  economy  is  necessary — economize  with 
judgment. 


TOR'S  PAGE 


The  Philadelphia 

EXHIBITOR 

Circulating  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware.  Issued  on  the  1st  and  15th 
of  each  month  by  Jay  Emanuel  Publications,  Inc.  Publishing  office,  219  North  Broad  Street,  Philadelphia. 
Branches  at  1600  Broadway,  New  York  City;  Washington,  D.  C.  Jay  Emanuel,  publisher;  Paul  J. 
Greenhalgh,  advertising  manager;  Herbert  M.  Miller,  managing  editor.  Subscription  rates;  $2  for  one 
year,  $5  for  three  years.  Single  copies,  15c  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware. 
Publishers,  also,  of  THE  NATIONAL  EXHIBITOR  of  Washington  and  THE  NEW  YORK  STATE  EXHIBITOR. 
Official  organ  of  the  Motion  Picture  Theatre  Owners  of  Eastern  Pennsylvania,  Southern  New  Jersey  and 
Delaware.  Address  all  communications  to  the  Philadelphia  office. 


Dictatorship 


WHILE  whatever  Huey  Long  may  do  in  Louisiana  may 
only  affect  Louisianians,  current  developments  in  that 
state  should  be  interesting  to  the  entire  motion  picture  industry. 
Not  only  is  there  now  an  inspection  fee  of  $4  per  reel  as  well  as 
censorship,  but  the  Senator  from  Louisiana  indicates  that  he  would 
like  to  have  vaudeville  return  to  New  Orleans  theatres. 

It  is  bad  enough  to  have  a  censorship  inflicted  upon  any  state’s 
residents  without  their  permission,  but  when  someone  begins  to 
tell  exhibitors  how  to  run  their  theatres,  what  to  play,  it  becomes 
an  occasion  for  serious  thinking. 

Perhaps  those  people  who  are  always  advocating  government 
intervention  in  the  motion  picture  industry  might  gain  much  food 
for  thought.  Granted  that  such  a  dictatorship  as  now  exists  in 
Louisiana  might  never  happen  elsewhere  in  this  country,  but  there 
is  no  reason  but  to  believe  that  the  Louisiana  situation  could  pos¬ 
sibly  be  duplicated. 

Anyone  in  this  business  who  thinks  that  nothing  is  to  be 
feared  from  regulation  by  state  or  national  government  ought  to 
watch  the  developments  in  Louisiana.  Those  lobbyists  constantly 
shouting  for  federal  regulation  ought  to  get  a  lesson  from  the 
long  for  one  state  to  follow  another  state  even  tho  the  Louisiana 
Louisiana  hayride  now  being  given  filmmen  there.  It  does  not  take 
situation  is  different  from  any  in  the  rest  of  the  country. 

Certainly  it  would  be  better  for  the  industry  to  regulate  itself 
than  to  depend  on  all  sorts  of  legislators  to  tell  them  how  to  run 
their  business. 

Things  may  not  be  what  they  should  be  in  the  motion  picture 
industry  these  days  but  certainly  the  other  47  states  have  some¬ 
thing  for  which  to  be  thankful,  that  all  state  governments  do  not 
adopt  the  Louisiana  policy. 

The  Louisiana  lesson  is  not  only  for  the  filmmen  of  one  state 
but  for  all. 


GtM  THEATee 


NOW:  GRETA  GULP  ..  TIAMfS' 


am  M  -  6*  M 

Pftoft  u  c  T  t  oi« 


- 7.  jRiOlMT  'MAlte 

!  /\  AH  IMS  HFl* 

7>A 


■/STM  TH£Ai& ,  /<v,\  I  6*674  GULP 


“iV” 


And  some  people  favor  star  borrowing 


10 


Aug  1 1 3  5 


THE  PHILADELPHIA  EXHIBITOR 


Delaware  Exhibitors  Schedule  Meeting  to 
Secure  Some  Voluntary  Code  Agreement 


Two  Theatres  Reported  Cutting  Prices — Prizes,  Give¬ 
aways  Under  Discussion — President  DeFiore  Looks  for 
Co-operative  Movement 


A.  T.  DeFiore,  president,  Independent  Motion  Picture  Theatre  Owners  of  Dela¬ 
ware  and  Eastern  Shore  of  Maryland,  has  called  a  conference,  August  1,  at  Swaine’s 
Hotel,  Harrington,  Del.,  to  consider  several  individual  complaints  about  two  theatres 
that  have  cut  prices  and  about  some  other  individual  theatres  that  are  alleged  to  be 
indulging  in  unfair  competition.  _ 


According  to  President  DeFiore,  he  has  been 
approached  by  Reese  Harrington,  Harrington ; 
Tom  Ayres,  Georgetown;  George  Schwartz, 
Dover,  and  Charles  Horn,  Jr„  Rehoboth,  rela¬ 
tive  to  the  necessity  of  calling  a  meeting  to 
have  the  exhibitors  of  the  Peninsula  area  get 
together  on  some  kind  of  a  voluntary  fair 
practice  code  to  take  the  place  of  the  old  codes 
which  new  are  being  violated  at  will.  Princi¬ 
pal  among  the  complaints  came  about  the  two 
theatres  that  have  cut  prices  to  25  cents  in  a 
zone  where  the  others  are  charging  40  cents. 
It  is  also  reported  that  cash  prizes,  double  fea¬ 
tures,  merchandise  prizes  and  other  “give 
aways”  are  common. 

DeFiore  said  he  believed  that  if  the  exhibi¬ 
tors  can  get  together  on  some  kind  of  stand¬ 
ards  some  of  these  trade  practices  will  be  aban¬ 
doned  and  that  a  better  understanding  can  be 
reached  among  the  neighboring  exhibitors,  some 
of  whom  are  now  at  odds. 


Masterpiece  to  Announce 
Its  Complete  Lineup  Soon 

Masterpiece  Film  Attractions,  Inc.,  will 
announce  its  new  1935-1936  line-up 
shortly. 

Meanwhile,  several  summer  releases  are  avail¬ 
able  such  as  “Mutiny  Ahead,”  “Motive  for  Re¬ 
venge,”  “Get  that  Man,”  “Wagon  Trails,”  a 
Lane  Chandler,  “The  Perfect  Clue,”  "The  Tri¬ 
umph  of  Sherlock  Holmes.”  The  last  named 
recently  had  its  premiere  at  the  Earle  Theatre, 
Washington,  and  set  new  records  for  summer 
business. 

Masterpiece  urges  exhibitors  to  book  current 
releases  as  they  are  especially  primed  for  the 
summer  playing  time. 


First  Division  Announces  $4,000,000  Program 

with  Completion  of  Alliance  Films,  Ltd.  Deal 


Harry  H.  Thomas,  Arthur  Dent 
GetTogether  on  18  Picture  Setup 

A  $4,000,000  production  budget  head¬ 
lines  the  First  Division  program  for 
1935-1936. 

Announcement  of  the  completion  of  this  deal 
came  this  week  from  First  Division  president 
Harry  H.  Thomas  and  Arthur  Dent,  vice- 
president,  Alliance  Films,  Ltd.,  managing  direc¬ 
tor  British  International  Pictures. 

The  deal  makes  available  for  national  release 
immediately  18  pictures  out  of  25  Alliance  pro¬ 
ductions,  aggregating  $4,000,000  production 
budget. 

First  report  came  at  a  luncheon  held  July  29, 
when  it  was  announced  that  the  18  films  are  all 
Class  A  product  suitable  to  the  300  first  run 
theatres  operated  by  Alliance.  President 
Thomas  said  that  the  FD  deal  had  been  com¬ 
pleted  by  the  company  because  it  was  felt  that 
exhibitors  wanted  pictures  in  the  $300,000  class 
for  their  theatres  outside  of  the  eight  major 
companies.  Certain  existing  contracts  between 
FD  and  other  producers  were  cancelled  to  gear 
the  FD  organization  accordingly. 

Here  is  the  lineup  of  18  pictures : 

“Mimi”— Starring  Douglas  Fairbanks,  Jr.,  and  Ger- 
trude  Lawrence.  A  film  version  of  Murger’s  “Vie  de 
Boheme.” 

“Dance  Band” — Starring  Charles  “Buddy”  Rogers 
and  June  Clyde.  An  original  story  of  rivalry  between 
two  bands — a  male  and  female  band. 

“Red  Wagon” — Starring  Charles  Bickford,  Raquel 
Torres,  and  Greta  Nissen  with  Don  Alvarado,  Anthonv 
Bushell. 


“The  Secret  Agent” — Starring  Greta  Nissen,  Don 
Alvarado,  Lester  Matthews.  Esme  Percy. 

“It’s  A  Bet” — Starring  Helen  Chandler  and  Gene  Ger- 
rard. 

“McClusky  the  Sea  Rover” — Starring  Jack  Doyle, 
Henry  Mollison,  Tamara  Desni,  Hugh  Miller. 

“Crime  on  the  Hill” — Starring  Sally  Blane  and  An¬ 
thony  Bushell  with  Sir  Nigel  Playfair. 

“Southern  Maid” — Starring  Bebe  Daniels  with  Clif¬ 
ford  Mollison,  Harry  Welchman. 

“Love  at  Second  Sight” — Marian  Marsh,  Ralph  Ince, 
Anthony  Bushell,  Joan  Gardner. 

“Elizabeth,  the  Virgin  Queen” — Starring  Matheson 
Lang  as  Sir  Francis  Drake  with  Jane  Baxter. 

“Radio  Parade  of  1935” — A  brilliant  assembly  of 
over  4  0  famous  broadcasting  stars  including  Helen 
Chandler,  Teddy  Joyce,  Clifford  Mollison,  The  Three 
Sailors,  and  continental  favorites. 

“Give  Her  a  Ring” — Starring  Zelma  O’Neal,  Wendy 
Barrie  and  Clifford  Mollison. 

“Girls  Will  Be  Boys” — Starring  Cyril  Maude,  famous 
Continental  star,  with  Dolly  Haas,  Edward  Chapman. 
Esmond  Knight. 

“My  Song  Goes  ’Round  the  World” — Starring  Joseph 
Schmidt,  pocket  Caruso,  in  his  first  talkie,  with  John 
Loder,  Charlotte  Anders. 

“Freedom  of  the  Seas” — Zelma  O’Neal,  Wendy  Bar¬ 
rie. 

“Scotland  Yard  Mystery” — Starring  Sir  Gerald  du 
Maurier  in  an  engrossing  crime  thriller. 

“The  Great  Defender” — Starring  Mathieson  Lang  and 
Margaret  Bannerman. 

“Old  Curiosity  Shop” — Charles  Dicken’s  immortal 
story. 

Addition,  First  Division  is  distributing  “Java 
Head,”  with  Anna  May  Wong,  Elizabeth  Allan, 
Edmund  Gwenn,  John  Loder  which  has  already 
been  booked  for  key  runs  in  New  York,  Holly¬ 
wood,  Washington,  Boston,  Chicago. 

That  exhibitors  will  certainly  greet  the  First 
Division  announcement  is  certain  as  the  com¬ 
pany  has  promised  a  big  announcement  and  the 
above  news  sees  the  outfit  making  good  on  its 
promise. 


No  Percentage  on  Tax 

Exhibitors  should  remember  the  fol¬ 
lowing: 

DO  NOT  INCLUDE  THE  STATE 
TAX  IN  ANY  PERCENTAGE  RE¬ 
PORTS. 

Some  exhibitors  have  been  including 
the  amount  of  the  state  tax  in  their  re¬ 
turns  on  percentage  engagements.  This 
is  not  necessary.  The  percentage  en¬ 
gagement  concerns  only  the  admissions 
received  and  not  the  state  tax  which  is 
separate. 

Censor  Board  Staff  Shaken 
Up  as  Several  Are  Dropped 

Hester  M.  Frye  Named  Secretary 
to  Body 


The  long-awaited  shake-up  in  the  cen¬ 
sor  board  staff  has  begun. 

Hester  M.  Frye,  Waynesburg,  has  been  ap¬ 
pointed  secretary  to  the  board  at  salary  of 
$4500  annually. 

Appointment  of  seven  movie  inspectors  and 
dismissal  of  seven  movie  inspectors  and  one 
operator  in  the  State  Department  of  Public 
Instruction  has  been  announced  at  the  office  of 
Governor  Earle  as  follows : 

Appointments  and  salaries:  Joseph  A.  Cas¬ 
sidy,  Philadelphia,  $1380;  Raymond  Jackson, 
Bangor,  $1380;  Mary  T.  McGarrity,  Philadel¬ 
phia,  $1380;  Mary  E.  McMullin,  McKeesport, 
$1380;  Evelyn  Margolis,  Philadelphia,  $1380; 
Margaret  E.  Neil,  California,  $1380;  Agnes 
M.  O  Hara,  Scranton,  $1380,  all  movie  inspec¬ 
tors. 

Dismissals  and  salaries:  Elizabeth  S.  Com¬ 
stock,  Montrose,  $1630;  Julia  Lewis,  Philadel¬ 
phia,  $1620;  Nelson  E.  Mannlein,  Philadelphia, 
$1620;  Edward  J.  McCool,  Washington,  $1620; 
Helena  G.  Shover,  Stroudsburg,  $1500;  Joseph 
A.  Steelman,  Doylestown,  $1500;  and  Kathryn 
M.  Stephens,  Pittsburgh,  $1500,  all  movie  in¬ 
spectors,  and  Mary  L.  Kirkpatrick,  Philadel¬ 
phia,  operator,  $1080. 


Gag 

Two  little  girls  expressed  surprise 
when  Mrs.  Henrietta  Arnold,  cashier, 
Colonial  Theatre,  Harrisburg,  told  them 
their  tickets  would  cost  an  additional 
penny  each. 

“What  is  the  extra  penny  for?”  one 
of  the  little  misses  inquired. 

Mrs.  Arnold  explained  the  extra 
penny  was  being  collected  for  the  State 
to  care  for  its  unemployed. 

“Why  our  fathers  are  employed,”  re¬ 
plied  the  little  miss,  somewhat  indig¬ 
nantly. 


THE  PHILADELPHIA  EXHIBITOR 


Aug  1'35 


11 


Exhibitors  Prepare  to  File  First  Tax 

Reports  Under  New  Penna.  Statute 


Complete  Co-operation  with  Department  Results  in 
Quick  Service  on  Permit  Applications — August  10 
Deadline  For  Returns 

Pennsylvania  exhibitors  are  preparing  to  make  their  first  tax  returns  under  the 
new  Pennsylvania  amusement  tax  statute  by  August  10. 


Regulations  Ready 

Book  of  regulations  governing  col¬ 
lection  of  the  new  state  amusement  tax 
is  now  ready. 

It  provides  that  applications  for  the 
three  types  of  permit  may  be  obtained 
at  the  Revenue  Department  offices  in 
Harrisburg,  Philadelphia,  Pittsburgh, 
Scranton,  Warren  and  at  the  offices  of 
THE  EXHIBITOR. 

This  signal  reference  to  THE  EX¬ 
HIBITOR  as  a  source  is  a  distinct  com¬ 
pliment  from  the  Commonwealth  of 
Pennsylvania.  It  is  the  first  time  in 
industry  history  that  a  publication  has 
been  so  singled  out. 

Industry  Hails  Saving 
on  All  Theatre  Tickets 

Praise  Given  “The  Exhibitor ** 
for  Its  Effort 


A  thankful  industry  has  given  its  praise 
to  The  Exhibitor  for  the  work  done  in 
connection  with  the  state  ruling  on  theatre 
tickets. 

Originally,  the  ruling  stated  that  new  tickets 
would  be  necessary  in  60  days.  Seeing  that  this 
would  be  unfair,  The  Exhibitor  contacted  the 
Department  cf  Revenue  and  secured  from  it 
a  new  ruling,  that  exhibitors  can  use  up  their 
old  tickets  but  will  have  to  have  new  ones 
printed,  with  the  correct  form  when  the  old 
ones  have  been  all  used  up. 

This  results  in  a  saving  of  many  thousands 
for  exhibitors  throughout  the  state,  in  the  Pitts¬ 
burgh  territory,  as  well  as  in  the  Philadelphia 
area. 

Because  it  was  on  the  alert,  The  Exhibitor 
was  able  to  make  this  saving  possible. 

No  other  publication,  no  exhibitor  organiza¬ 
tion,  no  circuit,  affiliated  or  independent,  took 
the  action.  If  The  Exhibitor  had  not  secured 
the  change  in  ruling,  exhibitors  would  have  been 
compelled  to  throw  out  their  old  tickets  and  use 
new  ones. 

Letters  of  commendation  have  poured  into 
The  Exhibitor  offices  praising  the  publication 
for  its  stand. 


Sunday  Vaudeville 

Advice  from  the  Legislative  Refer¬ 
ence  Bureau  indicates  that  the  Sunday 
Act  of  1703  would  not  permit  vaudeville 
on  Sundays. 

If  vaudeville  is  run  in  connection  with 
any  Sunday  movies,  if  okayed  by  voters 
in  November,  ^  fine  under  the  terms  of 
the  new  act  will  apply.  If  only  vaude¬ 
ville  is  run,  a  fine  under  the  old  blue 
laws  would  apply. 


SERVICE 

Here  is  how  THE  EXHIBITOR  co¬ 
operated  with  the  State  of  Pennsylvania 
as  well  as  its  many  readers  in  order  that 
theatremen  could  be  sure  they  were  doing 
the  right  thing  in  connection  with  the  state 
amusement  tax: 

1.  Offered  full  office,  mailing  facilities 
to  the  State.  (Accepted  with  the  re¬ 
sult  that  THE  EXHIBITOR  lists 
were  used  by  state  employees  for  the 
entire  State  of  Pennsylvania.) 

2.  Saw  to  it  that  the  state  sent  to  each 
theatre  proper  application  blanks  for 
amusement  permits.  Sent  a  number 
of  blanks,  on  request,  to  the  IEPA, 
MPTO  so  that  their  members  might 
be  served  in  addition  to  the  mail. 

3.  Sent  out  cards  to  be  pasted  in  box 

office  windows  explaining  the  tax  to 
patrons  and  stating  how  much  the 
tax  is.  i  !, 

4.  Furnished  the  state  with  a  complete 
list  of  all  theatres  to  be  used  in  con¬ 
nection  with  tax  collection. 

5.  Answered  numerous  telephone  calls 
giving  explicit  information  regarding 
the  tax  as  well  as  answering  num¬ 
erous  letters  from  readers. 

6.  Printed  full  information  regarding 
tax  collection  and  the  permits  in  the 
July  15  issue,  so  that  all  exhibitors 
mip'ht  acquaint  themselves  with  pro¬ 
cedure. 

7.  Saw  the  State  of  Pennsylvania 
change  its  mind  regarding  the  60- 
day  limit  on  present  tickets  to  allow 
all  old  tickets  to  be  used  up,  saving 
exhibitors  thousands  of  dollars 
throughout  the  industry. 


Mrs.  Greenberg  Passes 

Death  of  Sylvia  Greenberg,  mother  of  Jack 
Greenberg,  prominent  local  exhibitor  and  Film 
Board  secretary,  July  21,  came  as  a  shock  to  all. 

The  funeral,  held  July  23,  from  Rosenberg’s, 
North  Broad  Street,  was  attended  by  many  film 
men  who  knew  her  and  paid  their  last  respects 
to  her  memory.  She  had  been  ill  for  many 
weeks. 


Sign  Checkup 

150  inspectors  were  put  on  the  streets  this 
week  to  check  up  on  any  violations  of  the  new 
sign  ordinance,  J.  J.  Montgomery,  head  of  the 
Permit  and  License  Division  of  the  Philadel¬ 
phia  Bureau  of  Highways,  announced. 


RKO  Suit  Settled 

Action  which  RKO  began  a  couple  of  years 
ago  against  Sam  Steifel,  then  operating  Sun¬ 
day  night  entertainments  at  the  Elks,  on  an 
alleged  copyright  infringement,  has  been  set¬ 
tled  amicably. 

Frank  Fogel  was  attorney  for  RKO. 


The  Department  of  Revenue  advised 
THE  EXHIBITOR  this  week  that  tax 
report  blanks  would  be  available  July  31. 
They  will  be  sent  to  all  permit  holders 
and  will  be  available  at  THE  EXHIBI¬ 
TOR  office  or  at  the  Department  of 
Revenue. 

First  tax  reports  will  cover  the  period 
from  July  22-July  31  and  must  be  in  not 
later  than  August  10  unless  some  exten¬ 
sion  is  granted,  something  not  known  at 
this  writing.  A  2%  discount  for  collec¬ 
tion  is  allowed. 

The  Department  advises  THE  EX¬ 
HIBITOR  that  no  serial  numbers  are 
necessary  on  tickets  where  seats  are  re¬ 
served.  It  also  states  that  it  is  not  neces¬ 
sary  that  the  name  of  the  theatre  be  on 
theatre  tickets  but  they  mu^t  carry 
serial  numbers.  (This  revises  the  orig¬ 
inal  regulation  which  called  for  the  the¬ 
atre’s  name). 

In  the  future  all  reports  for  the  full 
month’s  business  must  be  sent  in  not 
later  than  the  10th  of  the  month  fol¬ 
lowing. 

Reports  from  the  territory  indicate  that 
generally  there  was  little  protest  against 
paying  the  new  state  amusement  tax. 

Reading 

Imposition  of  the  one  cent  tax  on  movie 
tickets  caused  a  flurry  at  some  theatres,  when 
a  copper  famine  developed.  One  theatre  man 
bought  $175  worth  of  pennies  Saturday  before 
the  law  went  into  effect,  and  found  he  had 
over  bought. 

The  public  took  the  tax'  kijidly,  although 
kids  supplied  \\fith.  JJie.exaGJ  prjce  and  no  more 
started  to  :'Ho  get  the  extra 

cent  or  two,  instead  of  going  home  for  the 
money. 

Harrisburg 

All  Harrisburg  theatre  operators  added  the 
tax  to  the  prices  of  tickets  which  were  in  effect 
when  the  amusement  tax  became  effective. 


Trailer  Copy 

Used  by  the  theatres  to  inform  ex¬ 
hibitors  of  the  new  amusement  tax  were 
trailers  with  the  following  copy: 

Beginning  Monday,  July  22 

The  Commonwealth  imposes  an 
Emergency  Relief  Tax  on  all 
Amusement  in  the  State  of  Penn¬ 
sylvania. 

The  tax  will  be  as  follows:  lc 
tax  on  each  admission  up  to  25c, 

2c  tax  on  each  admission  from  26c 
to  50c. 

The  theatre  will  act  as  an  agent 
for  the  state  to  collect  the  tax  from 
each  patron. 


12 


Aug  1 T  35 


THE  PHILADELPHIA  EXHIBITOR 


THE  CAMERA  SPEAKS 


Pictures  often  tell  the  story 
better  than  the  printed  word 
.  Here  are  highlights. 


AT  THE  STANLEY-WARNER  PICNIC.  Here  are  some  of  the  Stanley-Warner  folk  who  cavorted  at  the  picnic  held  for  all  employees 
July  14.  From  left  to  right,  one  may  see  Carolyn  Feldman,  Joe  Sloan,  Leonard  Schlesinger,  Adelaide  Baxter,  Roland  Haines,  Dorothy 
Haines;  a  group  including  Lou  Davidoff,  Jack  Flynn  (with  helmet),  Winnie  Shaw,  Dave  Rubin;  Herman  Whitman;  Sam  Schwartz, 
Ted  Schlanger,  Dr.  Lewis,  Joe  Sloan,  Abe  Einstein  and  friends;  while  at  the  end  in  various  poses  one  notices  Joe  Feldman,  Carolyn 
Feldman,  Lou  Forstein,  Nat  Rubin,  A1  Garfield,  Nora  Gelfand.  (Photos  by  Jack  Goldman.) 


Courier  Photo 

HEADS  CHARITIES.  Myer  Adle- 
man,  head  of  New  Jersey  Messenger 
Service,  has  been  elected  president 
of  the  reorganized  Federation  of 
Jewish  Charities  of  Camden,  which 
acts  as  the  parent  organization  of 
the  Jewish  Welfare  Society,  Hebrew 
Ladies  Charities,  Talmud  Torah 
and  the  Sheltering  Home.  A  drive 
for  funds  will  be  made  in  the  fall. 
This  is  a  distinct  honor  for  Adle- 
man,  who  has  been  active  in  frater¬ 
nal  work  in  Camden  and  other  New 
Jersey  spots. 


JEP  Photo 


WOMEN’S  CLUB  LEADERS.  Mrs. 
Arthur  Goldsmith,  Mrs.  Vonder- 
smith  and  Mrs.  Markle,  all  active  in 
Better  Film  work  in  this  area,  pose 
for  THE  EXHIBITOR  cameraman. 


JEP  Candid  Photo 

HOW  DO  YOU  DO?  Roscoe 
Faunce,  Ocean  City,  N.  J.,  exhibi¬ 
tor,  pauses  on  Broad  Street,  while 
visiting  in  town,  to  speak  to  a 
friend. 


ONE  YEAR.  Bill  Mansell,  Warner 
exchange  chief  here,  is  celebrating 
his  first  anniversary  in  his  post  by 
setting  new  records  for  Warner 
sales  here. 


Wynott  Photos 


HONORED.  Here  may  be  seen  Warner  Brothers’  circuit  manager  Ted  Schlan¬ 
ger  presenting  a  gold  and  silver  watch  to  G.  E.  Battersby  on  the  anniversary 
of  25  years  of  service.  Left  to  right  may  be  seen  Lester  “Toots”  Krieger,  Dave 
Skip’  Weshner,  Adelmo  J.  Vanni,  Ted  Schlanger,  G.  E.  Battersby,  Herman 
Maier,  J.  Ellis  Shipman,  Leonard  Schlesinger,  Harry  Goldberg,  Sam  Schwartz, 
Lou  Brager. 


THE  PHILADELPHIA  EXHIBITOR 


Aug  1 T  3  5 


13 


IN  THE  SPOTLIGHT 


Nothing  escapes  the  camera.  Those  who 
enter  the  headlines  are  here  recorded  via 
the  photographic  route. 


CENSOR  No.  2.  Here  is  Patrick  A. 
Duffy,  recently  appointed  the  sec¬ 
ond  censor  by  Governor  George  H. 
Earle.  He  will  serve  with  censor 
chairman  L.  Howell  Davis.  A  third 
appointment  is  expected  shortly. 


Ledger  Photo 


SIGN  HERE.  In  all  Stanley- Warner 
theatres  in  the  city  as  well  as  in 
other  spots,  pen  and  ink  have  been 
provided  in  each  lobby  so  that 
those  favoring  the  Sunday  movie 
petition  can  sign  blanks.  Here  is  a 
shot  in  one  of  downtown  houses. 


JEP  Candid  Photo 

ALL  SMILES.  RCA  High  Fidelity 
Photophone  representative  John 
Bethel  enjoys  his  meal  while  the 
candid  cameraman  snaps  him. 


Decade  Photo 


SPORTING  NOTE.  Here  are  the  Vine  Street  Crackerjacks,  now  open  for  games  with  any 
leading  aggregation.  Included  are  Addie  Gottschalk,  Jim  Byrnes,  Pete  Glenn,  Jim 
Clark,  Tom  Clark,  Herb  Given,  George  Lou,  Jimmy  Keating,  Willie  West,  Ralph  Binns, 
Harry  Tyson,  whose  record  stands  at  16  lost  and  1  won.  “Luck  has  been  against  us,” 
says  Captain  Clark. 


RKO  GETS  UNDER  WAY.  Branch  manager  Frank  McNamee  and  district  chief  Nat  Levy 
talk  things  over;  booker  John  Phelan  gets  set  for  action  as  the  1935-1936  season  starts: 
salesman  Jack  McFadden  takes  off  his  coat. 


;  nal i  Li  f  I  Jfc  i  aMj 


$4,000,000  DEAL.  President  Harry 
H.  Thomas,  First  Division,  an¬ 
nounces  the  completion  of  a  deal 
for  18  Alliance  pictures,  made  on  a 
$4,000,000  budget,  to  head  the 
FD  1935-1936  lineup. 


REPUBLIC  PICTURES  PROGRA! 
FOUNDED  ON  FAMOUS  NOVEL 

BY  : ? 


;  %W.  S;W 

F 


GAN 


.  ■ 


16 


Aug  1 T  35 


THE  PHILADELPHIA  EXHIBITOR 


INDUSTRY  MIRROR 


A  concise  survey  of  peak  national  high¬ 
lights  .  .  .  written  with  a  new  slant  .  .  . 
Covering  all  industry  divisions. 


n?  Petition  of  Electors 

TO  THE  COUNTY  COMMISSIONERS 
OF  COUNTY: 

We,  the  undersigned,  qualified  electors  of  the  City  County  pursuant  to  the 

provisions  of  Section  3  of  the  Act  of  Assembly  approved  July  2,  1935,  petition  you  to  submit  a 
question  at  the  municipal  election  to  be  held  in  the  year  1935,  in  the  City  County 

.  to  determine  the  will  of  the  electors  of  the  City  County  ,  with  respect 

to  motion  picture  exehibitions.  Such  question  shall  be  in  the  following  form: 


Du  you  favor  the  conducting,  staging,  operating  and  ex- 

YES 

hibiting  of  motion  pictures  regardless  of  whether  an 

admission  charge  is  made  or  incidental  thereto  or  whether 

labor  or  business  is  necessary  to  conduct,  stage,  operate  or 

NO 

exhibit  the  same  after  two  o’clock  post  meridian  on  Sunday 

No. 

Signature  of  Elector 

Residence  of  Elector 

Occupation  of  Elector 

Date  of 
Signing 

1 

2 

3 

- 

1 

Sunday  movie  vote  petition 

Even  the  IEPA  asked  for  them 


EXHIBITION 


Booking  Combine  ( Continued ) 

1935-1936  selling,  which  started  weeks  earlier 
than  usual,  passed  the  50%  mark  this  week  as 
23  independents,  representing  many  leading  the¬ 
atres,  convened  in  the  IEPA  office  to  discuss  a 
booking  combine.  That  such  a  body,  if  engi¬ 
neered,  could  not  apply  to  most  1935-1936  buy¬ 
ing  was  apparent,  but  that  it  could  have  an  im¬ 
portant  effect  on  years  to  come  was  also  appar¬ 
ent. 

Attending  the  two-hour  session  were  such  in¬ 
dependents  as  Unique  Theatre  operator 
Schwartz,  Ben  Green,  Dave  Shapiro,  Harry 
Fried,  Morris  Wax,  Morris  Gerson,  Charles 
Segall,  Morris  Handle,  Norman  Lewis,  three 
Hirsch  brothers,  Mainliners  Salison  and  Freed, 
Nemez  and  Berger,  Ray  Schwartz,  Harry 
Perelman  and  father,  Thomas  Lazarick.  Invited 
also  was  MPTO  secretary,  counsel  George  P. 
Aarons.  Present,  too,  was  IEPA  secretary 
Jeanette  Willensky. 

Highlights  in  the  discussion  revealed  that  the 
plan  called  for  a  buying  committee  to  handle 
all  picture  purchasing,  with  individual  theatres 
to  sign  contracts,  appointment  of  six  sectional 
city  committees  to  ascertain  if  exhibitors  in 
each  zone  will  line  up,  calling  a  general  mass 
meeting  of  all  exhibitors  to  set  the  plan  in 
motion. 

Two  men  from  each  zone  comprise  a  com¬ 
mittee  who  will  help  hold  meetings  in  each  dis¬ 
trict  within  the  next  10  days. 

Although  many  exhibitors  have  already  pur¬ 
chased  some  product  for  next  season,  they  have 
pledged  themselves  to  come  in,  to  do  the  rest 
of  their  buying  through  the  corporation,  a  state¬ 
ment  says. 

Those  present  at  the  session  indicated  that  as 
a  fundamental  principle  the  booking  combine 
might  prove  satisfactory. 

Meanwhile,  local  exchangemen  refused  to 
comment  on  the  proposed  combine,  apparently 
preferred  to  see  what  was  going  to  happen  be¬ 
fore  making  any  statement. 

Other  highlight  which  occurred  in  the  meet¬ 
ing  came  from  Main  Line  operator  Harry 
Fried,  who  had  a  zoning  plan  to  offer  but  who 
was  prevented  by  lack  of  time. 

Leader  in  the  discussion  was  IEPA  president 
Morris  Wax  who  said  that  the  meeting  was 
non-political  in  character,  that  the  idea  is  to  get 
leading  independent  exhibitors  in  each  zone  to 
join,  that  others  would  follow. 


House  to  House 

Philadelphia  residents  who  never  met  their 
neighborhood  Stanley-Warner  managers  or 
assistants  were  given  this  opportunity  during 
the  past  fortnight. 

In  Stanley-Warner  theatre  lobbies,  in  a  house 
to  house  canvass,  signatures  have  been  added 
to  petitions  requesting  the  county  commissioners 
to  place  the  following  question  on  the  Novem¬ 
ber  election  ballots  : 

Do  you  favor  the  conducting,  staging, 
operating  and  exhibiting  of  motion  pic¬ 


tures  regardless  of  whether  an  admission 
charge  is  made  or  incidental  thereto  or 
whether  labor  or  business  is  necessary  to 
conduct,  stage,  operate  or  exhibit  the  same 
after  two  o’clock  post  meridian  on  Sunday? 
With  the  expected  result  (the  first  day  saw 
more  than  the  necessary  number  on  petitions 
circulated  throughout  the  city  by  theatres, 
hotels,  restaurants,  etc.),  absolute  insurance  that 
Philadelphians  would  be  able  to  vote  came  when 
City  Council  formally  asked  the  commissioners 
to  put  the  question  on  the  ballot.  Because  the 
house  to  house  canvass  has  been  a  success,  be¬ 
cause  the  deluge  of  names  recorded  has  beeen 
great  to  allow  for  duplications,  etc.,  (each  sign¬ 
ing  must  be  a  voter)  because  City  Council  did  its 
part,  a  November  vote  is  assured. 

That  city  sentiment  is  by  no  means  unanimous 
for  Sunday  shows  was  indicated  by  the  recep¬ 
tion  given  the  canvassers.  Occasional  protests 
came  from  those  who  thought  Sunday  movies 
sacreligious,  commercial,  etc.,  but  observers  be¬ 
lieve  the  city  will  favor  Sunday  movies  about 

5-1. 

Independent  theatres,  too,  circulated  ballots, 
but  not  on  the  same  scale  as  the  S-W  theatres. 

Odd  note  came  from  the  Independent  Ex¬ 
hibitors  Protective  Association  which  had  op¬ 
posed  Sunday  movies  but  which  secured  petition 
ballots  anyway. 

Further  indication  that  the  Sunday  vote  will 
be  general  came  from  MPTO  general  counsel 
George  P.  Aarons  who  reported  that  members 
have  written  down  in  great  numbers  for  ballots, 
have  made  many  personal  inquiries  regarding 
forms  to  be  followed. 

Other  spots  throughout  the  state  also  reported 
success  with  the  petitions. 

Reading  obtained  5200  signers  without  much 
trouble,  needed  only  800.  Two  or  three  times 
that  number  could  have  been  obtained,  merely 
by  putting  the  petition  blanks  in  theatre  lobbies, 
but  theatremen  did  not  handle  the  petitions, 
which  were  kept  in  stores,  public  offices  with 
no  publicity,  drive  for  signers.  Theatremen, 


feeling  that  the  mayor,  councilmen,  candidates 
for  re-election,  might  be  embarrassed  by  re¬ 
quests  to  act,  refrained  from  having  the  council 
take  such  steps,  passed  by  this  method  so  that 
county  commissioners  got  it  direct. 

Reading  theatremen  have  as  yet  made  no 
decision  regarding  Sunday  night  benefits,  a 
revenue  source  for  many  months.  Whether 
these  will  be  continued  during  the  months  be¬ 
fore  the  Sunday  vote  is  still  undecided. 

Other  territory  spots  also  reported  success 
with  the  petitions,  all  which  seemed  to  prove 
that  the  most  towns  in  the  territory  would  have 
an  opportunity  to  vote  on  Sunday  shows  when 
November  rolls  around. 


Tiff  Ended 

A  troublesome  situation  reached  a  peace¬ 
ful  ending  last  fortnight  when  it  was  revealed 
that  the  Shapiro-Posel  5th  Street  situation,  re¬ 
viewed  in  these  columns  many  weeks  ago,  has 
been  settled  to  all  parties’  satisfaction.  New 
deal  finds  Admiral  Theatre  operator  taking 
over  the  former  Bell  Theatre  from  the  Posel 
interests,  paying  rent  for  the  property,  with  a 
satisfactory  financial  arrangement  all  around. 
With  such  an  arrangement,  it  is  hardly  expected 
that  the  5th  Street  State  Theatre,  scheduled  to 
be  remodelled,  will  be  re-opened. 

Theatremen  received  the  news  pleasantly, 
were  glad  to  see  that  sane  reasoning  had  finally 
been  adopted  as  the  best  course  by  two  leading 
independent  exhibitors. 


MPTO  A  Bulletin 

From  the  New  York  City  Motion  Picture 
Theatre  Owners  of  America  headquarters,  last 
fortnight,  came  another  general  bulletin,  ex¬ 
pressing  the  MPTOA  attitude  on  various  prob¬ 
lems,  detailing  various  MPTOA  moves.  Briefly 
the  notes  can  be  summarized  as  follows : 

Free  Show  Competition — Because  of  pro¬ 
tests,  B.  F.  Goodrich  Company  has  promised 


BE  THE 


FIRST 


TO  GET  THE  FIRST 


If® 


■mWm 


“i 


mMmmmmtmMm 


wm 


' 


of  UNIVERSAL’S  SERIAL 

■  fitSa  mmmmmmmmu  .  ssiia  ?®isai» 

. ' . . .  .  .  ■  .  .  ■  .  *  - - - 

CHAMPIONS  for  1935-36! 


. ....  aw- 


■■■ 


^«o^- 


n 


The  NEW  EXPLOITS 
OF  TAILSPIN  TOMMY 


FLASH  GORDON 


"The  ADVENTURES  OF 
FRANK  MERRIWELL" 


11 

with  MURIEL  EVANS,  EOLE  GALL 
WILLIAM  DESMOND,  WALTER  MILLER 

DIRECTED  BY  RAY  TAYLOR 


18 


Aug  1'35 


THE  PHILADELPHIA  EXHIBITOR 


the  MPTOA  that  its  Tree  advertising  show  (a 
feature,  shorts,  etc.)  will  be  handled  in  such  a 
way  in  the  future  as  not  to  afford  unfair  free 
show  competition  to  established  motion  picture 
theatres. 

Voluntary  Codes — The  MPTOA  is  ready  to 
co-operate  in  such  matters,  puts  little  faith  in 
“empty  gestures,  wishful  declarations,  dishonest 
advocacy  of  obviously  impractically,  vision¬ 
ary  schemes.” 

Fair  Trade  Practices — Detailed  for  consid¬ 
eration  in  any  fair  trade  practice  program  are : 

1.  Unfair  cut-rate  competition  between  the¬ 
atres  such  as  premiums,  give-aways,  gift  nights, 
lotteries,  pseudo-contests,  prizes,  double-triple 
feature  programs,  two-for-ones,  merchants' 
tickets,  “advertising”  passes,  bargain  matinees, 
cheap  balcony  admissions,  unreasonably  low  ad¬ 
mission  scales. 

2.  Unreasonable  clearance,  a  fair  zoning  pro¬ 
gram. 

3.  Overbuying,  prompt  release  of  pictures  re¬ 
jected  under  selective  service  contracts. 

4.  A  reasonable  cancellation  privilege,  per¬ 
haps  20%. 

5.  Non-theatrical  control. 

6.  Score  charges. 

7.  Music  taxes. 

8.  Arbitration  designation  by  the  distributor. 

9.  Forcing  shorts  sales. 

10.  Standard  exhibition  contract  form  with 
arbitration. 

General  MPTOA  Policies — Outlined  were 
such  MPTOA  principles  as  no  fat  expense 
accounts  for  high  pressure  organizers,  high  sal¬ 
aried  officers ;  no  draining  of  funds  from  local 
member  associations  for  an  expensive  national 
headquarters ;  bona  fide  dues  collections ;  no 
paper  organization  to  swell  memberships;  no 
interference  with  local  affairs ;  representation 
from  all  classes. 

Music  Tax — Support  is  urged  for  the  Senate 
Duffy  copyright  bill  introduced  by  Wisconsin’s 
Senator  F.  Ryan  Duffy.  Exhibitors  are  asked 
to  back  it.  _ 

Allied  Bulletin 

From  Washington  Allied  headquarters,  last 
week,  came  a  bulletin  touching  various  Allied 
movements,  opinions,  etc.  Briefly,  it  contained 
the  following : 

Independents’  Day- — First  intention  to  make 
August  5  an  Allied  Day  at  which  time  25% 
gross  business  of  each  theatre  would  be  devoted 
to  the  Allied  cause  has  been  changed.  Because 
the  machinery  for  such  purpose  could  not  be  set 
up  in  time,  because  a  survey  is  now  being  under¬ 
taken  to  find  out  how  regional  units  feel  about 
the  idea,  no  date  will  be  set  until  the  Executive 
Committee  decides  its  future  plans. 

Hays  Visit  Unavailing — That  the  Allied 
committee  recently  visited  MPPDA  head  Will 
H.  Hays  was  also  bulletined.  Hays  received 
the  committee  courteously,  pointed  out  that  he 
could  not  compel  anyone  in  the  business  to  re¬ 
lease  pictures  they  had  overbought,  could  not 
prevent  them  from  running  a  corner  in  pictures 
if  they  were  so  minded,  that  on  proper  pres¬ 
entation  he  could,  would  undertake  to  call  the 
complaint  to  the  attention  of  parties  complained 
against,  would  endeavor  by  friendly  conciliation 
to  bring  about  an  adjustment.  Portly  Hays 
lieutenant  David  Palfryman  was  instructed  to 
send  such  complaints,  supporting  data  to  parties 
complained  against.  These  parties  have  already 
replied,  their  responses  being  turned  over  to 
the  Allied  committee.  According  to  Allied,  the 
status  remains  the  same  as  before  the  recent 
convention. 


Rights  Must  Be  Defined — “.  .  .  Ways  a,nd 
means  must  be  found  to  litigate  to  a  final  deter¬ 
mination  the  right  of  the  independent  theatre 
owners  to  continue  in  business.  Compared  to 
this,  all  activities  in  behalf  of  the  exhibitors 
pale  into  insignificance.” 

Duffy  Copyright  Bill — “Senate  Bill  No. 
3047,  introduced  by  Wisconsin’s  Senator  Duffy 
...  is  advantageous  to  exhibitors  in  present 
form.  Outstanding  feature  is  that  it  repeals 
the  minimum  liquidated  damage  clause  in  the 
existing  copyright  law.  Exhibitors  are  urged 
to  lend  support.” 


Hays  lieutenant  Palfryman 

.  .  received  Allied  complaints 


Splendid  Regional  Meetings — “Regional 
Allied  meetings  are  receiving  larger  attendance, 
creating  greater  enthusiasm  than  ever  before.” 

Those  Allied  Seals — “Disappointingly  few 
territories  have  applied  for  Allied  seals  in  ac¬ 
cordance  with  terms  and  conditions  prescribed 
by  the  Executive  Committee.” 

A  Voluntary  Code — “There  is  apparently  no 
sentiment  for  a  voluntary  code  outside  of  the 
paid  employees  of  the  late  lamented  Code 
Authority  who  are  seeking  to  attach  themselves 
to  the  industry.  .  .  .  The  time  evidently  is 
not  ripe  for  co-operation  at  the  top.  ...  It 
would  seem  that  the  first  steps  in  enlightened  co¬ 
operation  will  have  to  be  taken  in  the  terri¬ 
tories  ancf  not  in  New  York.” 

The  Record  Must  Be  Published — “One  of 
the  chief  items  on  which  NRA  should  report  is 
the  fidelity  with  which  code  authorities  dis¬ 
charged  their  official  duties.” 

The  Beaver  Club — “.  .  .  Membership  is 
earned  by  working  like  a  beaver  for  the  good 
of  Allied  and  the  benefit  of  the  independent  ex¬ 
hibitor.  .  .  .  Sid  Samuelson  has  become  a  per¬ 
petual  member.  Others  .  .  .  are  .  .  .  (1) 
Nate  Yamins,  (2)  Walter  Littlefield,  (3)  H. 
M.  Richey,  (4)  Messrs.  Price,  Saltz,  Hicks, 
(5)  Abe  Stone,  Bill  Smalley,  (6)  A1  Steffes, 
(7)  Aaron  Saperstein,  Martin  Smith,  Ray 
Branch,  Pete  Wood,  (8)  Charlie  Metzger, 
(9)  Newman  Waters,  (10)  Max  Levenson, 
Eddie  Ansin,  Arthur  Howard,  Herman  Blum.” 


DISTRIBUTION 


Republic  Luncheon 

300  exhibitors,  exchangemen,  friends  turned 
out,  July  15,  to  officially  welcome  Republic  Pic¬ 
tures  Corporation  of  Pennsylvania  at  a  Broad- 
wood  Hotel  luncheon. 

The  dais  included  manager  Harry  LaVine, 
Mrs.  Bee  Markle,  Mrs.  Vondersmith,  Mrs. 
Goldsmith,  Mrs.  Josephine  Lucchese,  Jerry 
Kessler,  Morris  Wax,  Pete  Woodhull,  Budd 
Rogers,  A1  Cohen,  Claude  Ezell,  Everett 
Thurman,  Charles  Segall,  Jack  Bellman,  Her¬ 
man  Gluckman,  I.ewen  Pizor,  Eddie  Golden, 
representing  Republic,  the  MPTO,  IEPA, 
women’s  clubs,  Mascot,  the  legal  profession, 
other  fields.  Toastmaster  was  The  Exhibi¬ 
tor’s  Jay  Emanuel. 

Setting  a  new  record  far  as  short  speeches 
were  concerned,  the  luncheon  saw  industry 
heads  taking  bows,  heard  Republic  president 
(New  York  and  Philadelphia)  Herman 
Gluckman  pledge  co-operation  to  exhibitors, 
listened  to  co-operative  expressions  from  RKO 
leader  Lewen  Pizor,  IEPA  head  Morris  Wax, 
Republic  salesmanager  Eddie  Golden. 

Well  sold  on  Republic  were  exhibitors  pres¬ 
ent  from  all  territories,  even  Delaware.  That 
distribution  here  would  receive  a  big  impetus 
from  the  luncheon  was  certain. 

On  the  job,  as  well,  was  The  Exhibitor’s 
candidcameraman  Floyd  Stone,  who  took  plen¬ 
tiful  candid  camera  shots. 


UA  Promotions 

Back  from  its  recent  convention,  UA  presi¬ 
dent-sales  manager  A.  Lichtman  announced  that 
former  eastern  sales  manager  Harry  Gold  has 
been  appointed  assistant  general  sales  manager, 
that  former  western  sales  manager  Paul 
Lazarus  is  now  assistant  to  Lichtman  in  charge 
of  exchange  operations.  Former  assistant  to 
Gold,  Charles  Stern,  is  now  eastern  sales  man¬ 
ager,  while  former  assistant  to  Lazarus,  Jack 
Goldhar,  is  now  western  sales  manager. 


CODE 


Swan  Song 

The  industry’s  Code  Authority  issued  its  last 
statement  last  fortnight.  Liquidation  has  been 
completed,  according  to  secretary  John  C.  Flinn. 
CA  members  have  voted  to  return  its  surplus 
funds,  $23,873,  to  industry  members  in  good 
standing  May  27. 

Such  returns  will  be  on  a  proportionate  basis. 
Contributions  from  the  time  the  code  began 
amounted  to  $183,090  from  producer-distribu¬ 
tors,  $158,791  from  exhibitors.  In  the  surplus 
division,  then,  the  first  group  receives  $8,567.96, 
the  second  $7,431.54. 


Republic  Pictures  Corporation  tenders  a  luncheon 

On  the  job  as  usual  ivas  The  Exhibitor’s  candidcameraman  Floyd  Stone,  who  took  many 
shots ,  some  shown  in  the  display  on  the  right.  From  time  to  time,  others  will  be  reproduced. 
In  this  assortment ,  selected  from  those  who  attended  the  July  15,  Broadwood  Hotel  luncheon, 
may  be  found  (top,  left  to  right)  father  and  son  Bob  Marcus,  Ike  Marcus;  father  and  sem 
Jack  Cohen,  Will  Cohen;  father  and  son  Marcus  Benn,  Allen  Bonn;  Jack  Brown,  Philip 
Kalikman ,  Harry  Rush;  (second  row,  left  to  right)  Morris  Adleman,  Sam  Felt,  Emanuel 
Munzer,  Mike  Levinson,  Jacob  Wolf,  A.  F.  Lentchuro,  U psal  theatre  operator  Philips,  Dave 
Shapiro;  (third  row,  left  to  right)  Herman  Coane,  George  Felt  (Iz  Schzvartz  in  the  back¬ 
ground),  Charlie  Klang,  Jesse  Levine;  Mr.  and  Mrs.  Ben  Schindler;  manager  Binmb'prg y 
(fourth  rozv,  left  to  right)  Harry  Fried,  O.  B.  Derr,  Frank  Keeney,  Harry  LaVine,  Norman 
Lewis,  Lew  Berger,  Bill  Karrer,  Bill  Porter;  ( bottom  row,  left  to  right)  Mike  Hudnick,  Dr. 
Nathaniel  Greenwood,  Morris  Fineman,  Eddie  Golden,  Salison  and  Freed,  Mr.  and  Mrs.  Iz 
Sclnvartz. 


Aug  1’35  pg.  19 


“That’s  all  there  is  to  it, 
boys.  The  rest  is  up  to  you. 


i  o  n 


“  Wait  a  minute — Mr. 
Exhibitor — this  review  means 
money  to  you — read  it  then  join 
the  avalanche  of  theatres  all 
over  the  country  that  now  are 
setting  new  box-office  records 


Aug  1’35  pg.  20 


“ Thanks ,  Mr.  Hamrick, 
your  record  -  breaking  business 
justifies  all  the  fine  things  the 
critics  said  about  ‘ CALL  OF 
THE  WILD,:, 


55  DV  i- 

uch:;^ 


CO^P 


M- 


S£KTT\-t 


OP^tD 


DM 


OPEHt»s 


0  premier  '’TrecoW  fc,4D  P<"cts  " 

°m  «?£». skMt  t  ***  wd>enc 

,1  a*®*®  B0E«  ,»««**»  61 

«*”*  ‘*c  *»  fBMSt  °f  JU  *'SrtS" 


CLARK  GABLE  «  CALL  OF  THE  WILD 

,;il,  LORETTA  YOUNG  •  JACK  OAKIE 


Aug  1'35  pg.  21 


1935 


w  «****  , 
u>  »os«c 

ol  snWE 
OfP'cE 


t$*)VJ**  „  top- 

en'er'a'nmeI''  jtap'b,y,'''e 

: - -  *  -w;rJ 

»  r"°"'  ^  bo  v/Vtose  »eo^°  ^  ^  eVety 

19'0°V'e  °  rfect  J°ck  "tV'0r‘"°n'  -  ao9'«-  Sa,"e 

« - *•  ;;rPo^ *• 
et0,rt'enS°9WeSa9 

tH»  '<oun9  , 


"  11 1  .  ce\'u'oid  (orm  (0f 

„  o  bononxo  «  on  ^ 

^<***^-^^  *-***< 
,he  9o'd-see  vetoes  and  van*  ^  do0W  fra 

ence  ^  *•  ^  ^  as  *•  °"e 

—  *"*  :  Is  **  .  OaVfr  * 

*^rx^°“"8 

CarVGab'e. 

t  me n  nort”* 

\\\e  h°ze 


20  tk 


•  \ 


CENTURY 


PICTURE 


ease 


j  dru  UNITED  ARTISTS 


22 


Aug  1'35 


THE  PHILADELPHIA  EXHIBITOR 


Each  exhibitor  member  in  good  standing  will 
receive  a  refund  in  proportion  that  such  mem¬ 
ber’s  individual  payments  during  the  entire 
period  of  code  operation  bears  to  the  total 
paid  by  the  exhibitor  group.  An  exhibitor  mem¬ 
ber  who  shall  have  paid  assessments  for  the 
three  periods, — i.  e.  for  1935  s  first  half,  for 
1934's  second  half,  for  the  1934  first  half,  shall 
receive  three  units.  An  exhibitor  member  who 
shall  have  paid  assessments  for  the  two  periods, 
— i.  e.  for  1935’s  first  half  and  1934’s  second 
half,  shall  receive  two  units  of  refund,  etc. 

For  exhibitors  who  sent  their  checks  in  late 
for  assessment  payment  this  might  be  interest- 
ing  : 

“Checks  received  prior  to  and  subsequent  to 
May  27,  1935,  which  were  not  deposited  prior 
to  May  27,  1935,  shall  be  returned  as  received  to 
the  senders.” 


Varietyman  Flinn 

He  got  a  neiv  job 


Thus  completing  a  job  that  won  him  com¬ 
pliments  from  all  factions,  Code  Authority 
secretary  Flinn  announced  that  he  was  joining 
Variety,  would  return  to  a  field  he  deserted 
many  years  ago. 

Rosenblatt  Law  Firm 

Motion  picture  men  from  elsewhere  who  visit 
New  York  will  be  able  to  renew  acquaintances 
with  former  Code  Administrator  Sol  A.  Rosen¬ 
blatt  at  swank  International  Building,  Rocke¬ 
feller  Center  offices,  630  Fifth  Avenue.  Asso¬ 
ciated  with  him  in  such  legal  practice  will  be 
William  B.  Jaffe  who  comes  to  the  firm  from 
Nathan  Burkan  as  well  as  Columbia  Pictures 
Corporation. 

Not  24  hours  after  he  opened  his  offices, 
lawyer  Rosenblatt  broke  New  York  City’s  lead¬ 
ing  front  pages  in  a  case  involving  a  socialite’s 
entrance  into  this  country  with  her  children. 
Not  yet  apparent  but  expected  is  the  office’s 
representation  of  motion  picture  companies,  due 
to  Rosenblatt’s  reputation  with  the  code.  Promi¬ 
nent  in  the  offiffice  is  a  picture  of  President 
Franklin  D.  Roosevelt  enscribed :  “To  my 
friend  from  your  friend’’  .  .  .  another  from 
former  NRA  Administrator  Hugh  Johnson, 
paying  tribute  to  Rosenblatt’s  administrator 
prowess. 


CENSORS 


Private  Censor  Fight 

No  small  disturbance  in  Russia-film-minded 
circles  was  caused  a  few  weeks  ago  when  the 
Pennsylvania  censor  board  rejected  “Youth  of 
Maxim.”  Actuated  by  statutes  covering  such 


censoring,  the  beard  looked  a  second  time,  on 
behest  of  Amkino  distributing  officials,  still 
thought  that  “Youth  of  Maxim”  could  not  be 
shown. 

Ignored  generally  by  filmmen  was  the  issue, 
since  “Youth  of  Maxim”  could  play  only  a  few 
spots  in  the  state,  was  destined  only  for  art- 
type  houses. 

Because  the  new  censor  board  has  generally 
been  looked  upon  as  a  liberal  body,  because 
a  new  censoring  deal  is  apparent,  because  the 
production  code  has  relieved  it  of  much  cutting, 
the  trade  has  had  few  arguments  with  the 
Pennsylvania  body,  thinks  that  if  there  must  be 
censorship  the  present  setup  is  satisfactory. 

Net  so,  however,  with  the  Pennsylvania  Civil 
Liberties  Committee,  led  by  executive  secre¬ 
tary  John  V.  Stanger.  To  make  an  issue  of 
“Youth  of  Maxim,”  to  prove  to  its  huge  com¬ 
mittee  that  there  is  something  for  which  to 
fight,  the  Committee  scheduled  a  dinner  July 
31,  arranged  a  private  exhibition  of  “Youth  of 
Maxim”  for  a  citizens’  jury  to  determine. 

Indications  were  that  censor  chairman  L. 
Howell  Davis,  though  invited  would  not  attend, 
though  such  local  names  as  Howard  Reiber, 
Francis  Biddle,  Michael  Francis  Doyle  would. 

Meanwhile,  on  the  sidelines  stood  Europa 
Theatre  manager  Moe  Verbin,  who  originally 
had  “Youth  of  Maxim”  booked.  Preferring 
to  let  others  make  an  issue  of  such  things,  man¬ 
ager  Verbin  took  no  active  part  in  the  fight 
against  the  censors. 


PEOPLE 


Horne  Resigned 

The  industry  learned,  last  week,  that  United 
Artists  was  losing  its  advertising,  publicity 
director  but  that  the  gentleman  in  question 
would  probably  stay  close  to  the  business. 

Through  president  A1  Lichtman’s  announce¬ 
ment,  the  trade  was  told  that  UA  ad  chief  Hal 
Horne,  tamed  throughout  the  land  as  a  gagster, 
wit,  m.  c.  extraordinary,  Mickey  Mouse  maga¬ 
zine  publisher,  No.  1  general  goodfellcw,  was 
resigning  to  organize  his  own  advertising,  pub¬ 
licity  firm. 

Widely  experienced,  a  past  president  of  the 
AM  PA,  associated  in  the  past  with  Mayflower 
Productions,  Ziegfeld  productions,  Far  West 
Theatres,  Raoul  Walsh  until  he  became  attached 
to  United  Artists,  Horne  is  noted  for  his  humor, 
laugh  values,  has  won  several  awards  for  his 
ad  campaigns’  excellence. 

In  his  new  post  he  carries  the  good  wishes 
of  exhibitors,  production,  distribution  leaders 


Hal  Horne  JEP  Candid  Photos 
He  started  his  oiwi  business 

everywhere  who  know  how  valuable  he  has 
been  not  only  to  United  Artists  but  the  industry. 

Chosen  to  replace  Horne  as  UA  advertis¬ 
ing,  publicity  chief  is  exploitation  director 
Monroe  W.  Greenthal,  for  the  past  54  months 
leader  in  that  department. 

Ad  chief  Greenthal,  31,  a  Columbia  Univer¬ 
sity  graduate,  joined  UA  in  1931,  had  been  affil¬ 
iated  in  the  past  with  Vanity  Fair,  Vogue,  ad¬ 
vertising  agencies,  the  Universal  Gold  Mine 
(1928),  Universal  Newsreel. 

Alert,  popular  chief  Greenthal  is  expected  to 
continue  that  bright  spirit  imbued  in  UA  ad, 
publicity  copy  by  resignee  Horne.  Backed  by 
a  capable  staff,  with  an  exploitation  mind  to 
direct  them,  much  is  expected. 


PRODUCTION 


Sheehan’s  Departure 

An  industry  veteran  left  a  company  he  had 
helped  to  build,  last  fortnight,  following  an 
announced  amicable  settlement. 

Since  UA’s  Joseph  M.  Schenck,  Darryl 
Zanuck  have  joined  Fox,  observers  wondered 
how  Fox  general  production  manager  Winfield 
Sheehan  would  fit  into  the  picture.  When  the 
July  17  announcement  came  forth,  they  needed 
wonder  no  longer.  Winfield  Sheehan  resigned 
from  Fox. 

Indications  were  that  Darryl  Zanuck  would 
replace  Sheehan,  that  following  Sheehan’s  com¬ 
pleting  “Way  Down  East,”  he  would  take  a 
vacation,  then  give  consideration  to  various 
offers.  Reports  had  Sheehan’s  contract  with 
about  18  months  to  run  but  Fox  president  Sid¬ 
ney  R.  Kent’s  statement  indicated  everything 
had  been  amicably  adjusted.  Kent  also  said 


UA  ad  chief  Greenthal  JEP  Candid  Photos 

Upped  from  exploitation  manager 


THE  PHILADELPHIA  EXHIBITOR 


Aug  1 ' 3  5 


23 


he  and  the  company  were  grateful  for  every¬ 
thing  Sheehan  had  done  for  the  company,  that 
no  executive  shakeup  was  expected. 

20th  Century’s  Zanuck  became  20th  Century- 
Fox  production  chief,  as  everyone  predicted. 
Changing  the  company  title  to  20th  Century- 
Fox  is  also  reported. 

It  was  rumored  that  Sheehan  received 
$300,000  for  surrendering  his  18  months  con¬ 
tract  as  Fox  production  head. 

The  former  Schenck-Zanuck  interest  in 
United  Artists  studio  was  purchased  by  Sam¬ 
uel  Goldwyn  for  a  sum  reported  as  $250,000. 


Winfield  Sheehan 

Fox  got  a  new  production  head 

Thus  Fox  lost  a  man  who  had  been  a  strong 
figure  in  the  business  since  he  joined  it  many 
years  ago  with  William  Fox.  Formerly  in 
politics,  he  has  a  newspaper  background,  be¬ 
came  Fox  general  manager  in  1914.  1915  saw 

him  beginning  Fox  west  coast  producing  or¬ 
ganization.  Years  later  he  assumed  personal 
command  of  all  production,  was  responsible  for 
some  important  pictures.  Some  greatest  Fox 
productions  have  been  personally  handled  by 
him. 

That  he  would  be  a  valuable  addition  to  any 
studio  is  apparent,  with  the  industry  expecting 
him  to  join  one  of  the  leading  production  or¬ 
ganizations. 


Fox  production  head  Zanuck 

Win  field  Sheehan  resigned 


To  clear  up  any  misunderstanding,  Fox  presi¬ 
dent  S.  R.  Kent  issued  this  statement : 

“Mr.  Zanuck  will  be  in  charge  of  all  produc¬ 
tion  of  the  Fox  Film  Corporation.  In  this 


capacity  he  will  have  general  supervision  of  all 
pictures  made  at  cur  studios.  In  addition  to 
that,  he  will  personally  supervise  the  Twentieth 
Century  pictures  which  are  to  be  released  by 
Fox  Film  Corporation,  just  as  he  has  personally 
supervised  previously-made  Twentieth  Century 
product.  The  first  of  these  Twentieth  Century 
pictures,  already  announced  to  the  trade,  are 
as  follows :  “Metropolitan,”  “Thanks  a  Million,” 
“The  Man  Who  Broke  the  Bank  at  Monte 
Carlo,”  “Professional  Soldier,”  “Message  to 
Garcia,”  “Shark  Island,”  “John  Barleycorn,” 
“Snatched.”  In  the  production  of  the  Fox  pic¬ 
tures,  Mr.  Zanuck,  of  course,  will  have  the 
assistance  of  several  other  associate  producers, 
including  Sol  Wurtzel.” 


Merger  Merger  Merger 

Because  Winfield  R.  Sheehan  resigned  from 
Fox,  because  20th  Century  moved  closer  to  Fox, 
Hollywood  report  carriers  began  to  merge  com¬ 
panies,  eventually  saw  the  bankers,  encouraged 
by  profit-making  statements,  making  three 
companies  out  of  the  present  number. 

Two  factors  which  will  guide  such  amalga¬ 
mations  are  government  approval,  financial 
manipulations. 

The  same  Hollywooders  thought  ex-Foxite 
Winfield  Sheehan  might  go  to  Paramount  after 
his  vacation,  pointed  to  a  close  John  E.  Otter- 
son-Winfield  Sheehan  friendship  as  one  reason. 


No  RKO  Merger 

Radio  Keith  Orpheum  president  M.  H.  Avles- 
worth  spiked  a  growing  rumor  this  week  when 
he  granted  an  exclusive  interview  to  THE 
EXHIBITOR,  stated: 

“As  long  as  I  am  president  of  RKO,  there 
will  be  no  merger  between  RKO  and  any  other 
company.  As  long  as  I  am  president  Ned 
Depinet  will  be  in  charge  of  distribution.  With 
the  formidable  1935-1936  lineup  we  look  for  the 
greatest  year  in  RKO  history.” 

Thus  mincing  no  words,  wasting  no  phrases, 
president  Aylesworth  tossed  into  the  discard 
prevalent  reports,  left  nothing  to  indicate  any¬ 
thing  but  that  RKO  would  go  along  on  its  own. 


Wanger  to  Paramount 

Paramount  will  distribute  Walter  Wanger 
productions  during  the  new  season.  Six  features 
will  be  included,  with  a  new  $100,000  sound 
stage  to  be  erected  immediately  at  the  studio 
to  handle  the  work.  Under  personal  contract 
to  Wanger  are  Charles  Boyer,  Henry  Fonda, 
Jean  Bennett,  Alan  Baxter,  Frances  Langford. 


Uniform  Seal 

Because  the  extra  running  time  required  by 
the  seal  was  found  objectionable,  because  the 
seal  was  placed  on  a  separate  frame,  all  seals 
of  approval  from  the  Production  Code  Admin¬ 
istration  will  appear  on  all  feature  pictures 
after  August  1  in  the  same  manner  as  now 
employed  on  short  subjects. 


Production  Notes 

Studio  City,  Inc. — With  Howard  S.  Hum¬ 
med  heading  production,  with  Dave  Mountan, 
president,  distributing,  Studio  City,  Inc.,  near 
Chicago,  will  soon  be  opened.  18-24  features, 
6  westerns,  one  roadshow  are  planned.  State 
rights  exchanges  will  be  distributing  centres. 
Offices  will  be  in  New  York  City. 


Changes 

UA — Mary  Pickford,  Charles  Chaplin,  Doug¬ 
las  Fairbanks,  Samuel  Goldwyn,  A1  Lichtman, 
James  Mulvey,  Dennie  F.  O’Brien,  Nathan 
Burkan,  Edward  C.  Raftery  have  been  elected 
United  Artists  Corporation  directors. 

FTrst  Division— Willis  C.  Bright,  First 
Division  Exchange,  Inc.,  treasurer,  was  recently 
elected  a  Pathe  Exchange,  Inc.  vice-president. 
Bright  was  formerly  identified  with  The  New 
York  Tunes,  The  Guaranty  Trust  Company 
of  New  York,  came  to  First  Division  to  assume 
the  treasurership.  His  official  capacity  with 
Pathe  Exchange,  Inc.,  will  in  no  way  conflict 
with  his  FD  post. 

ERPI — Lincoln  H.  Weld  was  named  Elec¬ 
trical  Research  Products  assistant  treasurer  at 
a  board  meeting  last  week.  He  succeeds  F.  B. 
Foster,  Jr.,  recently  made  treasurer. 


Fox-20th  Century  Merger 

Financially  minded  exhibitors  might  view, 
with  some  interest  the  terms  regulating  the 
proposed  merger  between  Fox  Film  Corporation 
and  20th  Century  Pictures,  Inc.,  to  be  voted 
on  by  stockholders  at  an  August  15  special 
meeting. 

The  new  company  will  have  1,500,000  shares 
$1.50  cumulative  convertible  preferred,  3,100,000 
common  shares,  both  no-par  value.  The  pre¬ 
ferred  stock  will  have  stated  value,  $5  a  share, 
will  be  entitled  in  liquidation  to  $35  a  share.  It 
is  convertible  into  common  stock  at  one  and 
one-quarter  shares  for  one. 

Of  the  new  issues,  Twentieth  Century  Pic¬ 
tures  will  receive  132,513  shares  preferred, 

613.264  common,  in  exchange  for  its  own  100 
shares  common  and  7,000  shares  4  per  cent 
cumulative  preferred  stock.  Principal  20th 
Century  stockholders  are  Joseph  M.  Schenck 
and  Darryl  F.  Zanuck. 

To  present  holders  Fox  Class  A,  B  shares 
will  be  distributed  1,226,529  shares  preferred, 

613.265  shares  common  in  the  ratio  of  one- 
half  share  preferred  and  one-quarter  share  com¬ 
mon  for  each  share  Class  A,  one  share  pre¬ 
ferred  and  one-half  share  common  for  each 
share  Class  B.  New  company  will  assume  the 
Fox,  subsidiaries  funded  debt  amounting  to 
about  $4,000,000. 

Combined  company  will  acquire  from  20th 
Century  eighteen  completed  pictures  carried  in 
the  latter’s  balance  sheet  at  $3,156,393,  entered 
upon  the  pro  forma  balance  sheet  of  the  new 
concern  at  $5,251,000. 

Application  also  showed  100,000  shares  com¬ 
mon  reserved  under  option  to  officers  of  the 
combined  company  for  services  rendered  plus 
not  less  than  $10  a  share.  60,000  shares  will 
be  optioned  to  Sidney  R.  Kent,  Fox  president. 

Permission  to  direct  General  Theatres 
Equipment  voting  trustees  to  approve  the  con¬ 
solidation  is  requested  in  a  petition  filed  by 
Delaware  U.  S.  Senator  Daniel  O.  Hastings 
with  Chancellor  Josiah  O.  Wolcott  in  Wilming¬ 
ton.  Chancellor  also  ordered  that  all  plan  de¬ 
tails  be  open  to  creditors,  stockholders,  holders 
voting  certificates  for  inspection  at  the  offices 
of  Hughes,  Schuman  and  Dwight,  100  Broad¬ 
way,  New  York. 

Senator  Hastings  as  Receiver  for  General 
Theatres  since  his  appointment  by  the  court 
February  29,  1932,  is  the  owner  of  voting  trust 
certificates  representing  8  per  cent  Class  A 
and  86  per  cent  Class  B  common  stock,  Fox 
Film,  under  a  voting  trust  agreement  of  July 
10,  1931,  expiring  April  1,  1936. 


24 


Aug  1'35 


THE  PHILADELPHIA  EXHIBITOR 


Restraint  Defeated 

Pathe  Exchange,  Inc.,  stockholder  Patrick 
J.  Casey,  last  week,  saw  his  application  for  an 
injunction  to  restrain  Pathe  directors  from  put¬ 
ting  into  effect  a  reorganization  plan  dated  De¬ 
cember  19,  1934,  or  from  selling  any  part  of 
Pathe  49%  interest  in  du  Pont  Film  stock 
denied  by  Supreme  Court  Justice  Lauer. 

The  court  said  the  papers  failed  to  disclose 
any  basis  for  criticism  of  Pathe  directors,  offi¬ 
cers,  that  there  was  “nothing  in  the  papers  from 
which  the  court  could  conclude  that  the  price 
at  which  the  sale  of  1400  shares  of  du  Pont 
stock  is  not  fair  and  adequate.”  The  court 
“does  not  feel  justified  at  this  time  in  interfer¬ 
ing  with  the  reorganization  progress.” 


FINANCIAL 


$3,677,345.36  Fees 

Those  who  had  been  hailing  deflation  as  a 
means  out  of  the  depression  received  a  setback 
when  they  read  the  circular  mailed  to  those 
interested  in  the  Paramount  Publix  bankruptcy 
proceedings. 

Fees  totalling  $3,677,345.36  were  listed  sub¬ 
ject  to  a  court  hearing  for  the  purpose  of 
“considering  and  acting  upon  allowances  and 
disbursements”  for  services  rendered  or  pur¬ 
posed  to  be  rendered  in  connection  with  the 
equity  receivership,  bankruptcy  proceedings,  re¬ 
organization  proceedings  of  Paramount  Publix. 

So  huge  were  the  fees  that  reports  began  to 
circulate  that  the  Senate  would  investigate  the 
matter.  A  special  committee  for  investigating 
bankruptcy,  receivership  proceedings  was 
thought  likely  to  do  the  inquiring. 

To  fight  excessive  fees,  Paramount’s  directors 
retained  former  U.  S.  solicitor  general  Thomas 
D.  Thacher  as  special  counsel.  51  claimants 
have  put  in  requests  for  fees,  with  $2,500,000 
set  aside  in  the  reorganization  plan  for  admin¬ 
istrative,  other  reorganization  expenses. 

Following  the  first  hearing,  it  became  evi¬ 
dent  that  the  Federal  Court  would  probably 
allow  only  $2,000,000  in  fees. 


Reports 

Loew’s — Net  profit  for  the  40  weeks  ended 
June  6  totalled  $5,840,351,  equal  to  $3.50  per 
share  on  the  common,  $42.72  a  share  on  the 
preferred  stock,  reports  indicate.  This  is  an 
increase  over  the  previous  year’s  report. 

RKO — $388,002.88  is  the  unaudited  net  profit 
for  the  21  weeks  ended  May  25,  1935,  according 
to  report,  while  cash  profit  for  the  period  is 
estimated  at  more  than  $1,050,000. 

Columbia — The  26th  consecutive  quarterly 
dividend,  75  cents  per  share,  on  preferred  stock, 
is  payable  September  2  to  stockholders  of  record 
August  15. 

Roxy  Theatre — For  the  year  ended  June  13 
a  $130,513.26  profit  was  shown,  with  $40,461 
profit  for  the  six  months  ended  June  13. 

Paramount  Publix — $2,411,411  earnings  for 
the  company  and  subsidiaries  after  deprecia¬ 
tion,  amortization,  federal  taxes  are  indicated 
by  a  report  filed  in  Federal  Court  by  counsel 
for  the  trustees  for  the  first  1935  quarter. 
$20,776,000  cash  was  on  hand,  June  22,  it  was 
shown,  before  $5,194,974  was  paid  out,  June 
25,  in  the  bank  settlement. 


Consolidated  Film  Industries,  Inc.— A 
$477,657.39  profit  the  six  months  ending  June  30 
was  reported  by  the  organization. 

Warner  Brothers  Pictures,  Inc. — A 
$821,320.99  operating  profit  after  deducting  all 
charges  for  the  39  weeks  ended  May  25,  1935, 
is  reported,  before  deducting  Federal  income 
taxes,  compared  to  a  $528,836.69  loss  for  the 
same  period  last  year.  Net  operating  profit 
totals  $371,591.84  after  Federal  income  taxes. 


PRESS 


Nightly  “March  of  Time” 

Down  to  a  nightly  basis,  “The  March  of 
Time,”  internationally  known  air  feature,  will 
be  broadcast  from  Monday  to  Friday,  will  be 
sponsored  commercially  on  alternate  nights,  by 
“Time,”  itself,  on  other  nights.  That  this  will 
make  the  screeen  "March  of  Time,”  now  re¬ 
leased  by  RKO,  more  valuable,  is  apparent. 
Effective  August  2,  the  new  “March  of  Time” 
will  be  released  monthly,  will  be  handled  every¬ 
where  by  RKO-Radio. 


$1,800  Defense  Fund 

Since  Hays  organization  counsel  Gabriel  Hess 
won  $10,200  damages  from  The  Churchman, 
church  publication,  in  a  libel  action  many 
developments  have  taken  place. 

Foremost  is  the  manner  in  which  Editor 
and  Publisher,  outstanding  newspaper  trade- 
paper,  helped  launch  a  money  raising  drive. 
Other  church  papers  also  fell  in  line. 

Last  fortnight,  Time  Magazine  indicated  that 
$1,800  had  been  contributed  to  The  Churchman 
defense  fund.  So  agitated  was  the  church  press 
to  the  issue  in  question  that  some  filmmen  won¬ 
dered  what  possible  reaction  against  the  film 
industry  in  general  might  follow  because  one 
member  won  a  court  case. 


ASCAP  Press  Contact 

Since  ASCAP  has  occasion  for  contact  with 
many  industry  divisions,  it  decided,  last  fort¬ 
night,  to  use  a  press  agent.  Chosen  for  the 
post  is  Joseph  R.  Fliesler  who  will  co-operate 
with  the  press  in  gathering  whatever  informa¬ 
tion  may  be  necessary. 

While  pressman  Fliesler  cannot  speak  ex¬ 
pressly  for  the  society  or  members,  he  is  avail¬ 
able  for  use  in  contacting  organization  officials. 


Nagging  Assailed 

Filmmen  were  interested,  last  week,  in  the 
article  written  in  “America”,  a  Catholic 
weekly,  by  Father  Gerard  B.  Donnelly. 

Taken  to  task  for  the  resolution  at  their 
Seattle  convention  in  which  they  attacked  the 
motion  picture  industry  were  the  Catholic 
Daughters  of  America. 

Says  Father  Donnelly : 

“I  hold  no  brief  for  Hollywood,  and  I  am 
fully  aware  of  the  fact  that  the  producers  ac¬ 
cepted  reform  only  as  the  result  of  enormous 
pressure.  But  somebody  ought  to  insist  that 
since  their  meeting  with  the  Catholic  Bishops 
in  May,  1934,  the  producers  have  lived  up  to 
their  promises  with  admirable  fidelity. 

“They  have  adopted  a  code  written  and  ap¬ 
proved  by  the  church  authorities.  They  have 
employed  a  conscientious  and  strict  interpreter 
of  that  code.  They  have  during  the  past  year 
acceded  to  his  every  order,  and  frequently,  it 


should  be  remembered,  at  considerable  financial 
cost.  In  short  they  have  shown  a  splendid 
spirit  of  co-operation  with  the  official  leaders 
of  the  Legion  of  Decency.  Hence  it  is  em¬ 
barrassing  to  find  that  The  Catholic  Daughters 
do  not  seem  even  ordinarily  appreciative.” 


CONGRESS 


Revised  Threat 

No  secret  is  the  opposition  of  Representative 
Emanuel  Celler  (Democrat,  New  York)  to 
block  booking. 

No  surprise,  then,  was  the  presentation  last 
fortnight  of  H.  R.  8877,  a  second  bill  by  Repre¬ 
sentative  Celler  for  the  abolition  of  block  book¬ 
ing.  In  terms,  the  present  measure  is  largely  a 
revision  of  the  former  bill,  with  principal 
changes  being  the  inclusion  of  all  motion  pic¬ 
tures,  whether  copyrighted  or  not,  a  clarification 
of  the  obligations  and  methods  of  the  Federal 
Trade  Commission  in  the  administration  of  the 
act. 

Besides  being  an  antiblock-booking  bill,  H.  R. 
8877,  like  its  predecessor,  is  an  essay  on  the 
motion  picture  industry.  New  to  the  disserta¬ 
tion  is  this  statement :  “Because  of  its  function 
of  representation  of  events,  the  transmission  of 
intelligence,  its  service  as  an  instrument  of  edu¬ 
cation,  its  capacity  for  good  and  evil,  and  in  the 
interest  of  public  morals  and  welfare,  the 
motion  picture  industry  is  hereby  declared 
affected  with  the  public  interest.” 

Held  intact  from  H.  R.  142  are  the  prohibi¬ 
tions  against  selling  in  blocks  of  two  or  more 
“as  to  operate  as  an  unreasonable  restraint 
upon  an  exhibitor”  to  select  the  pictures  he 
desires ;  against  selling  pictures  without  giving 
the  exhibitor  an  opportunity  to  preview  them 
if  he  desires;  against  selling  to  affiliated  the¬ 
atres  without  affording  bidding  by  competing 
exhibitors. 

Outlined  are  the  duties  of  the  FTC  for  pre¬ 
scribing  fair  price  differentials  and  various 
methods  of  procedure  in  case  of  violations. 
Important  in  this  last  rubric  is  the  change  of 
penalty  from  a  fine  of  not  less  than  $1,000  or 
not  more  than  $10,000,  or  an  imprisonment  not 
exceeding  one  year,  or  both  at  the  court’s  dis¬ 
cretion,  to  a  forfeiture  of  $500  for  each  offense. 
Each  violation  would  be  a  separate  offense,  and 
also  each  day  of  a  continuing  offense.  The  bill 
would  not  change  in  any  way  remedies  now 
existing  under  common  law  or  by  statute. 

Besides  these  two  bills  of  Representative 
Celler  (of  which  H.  R.  142  will  probably  be 
ignored  in  favor  of  the  revision),  there  are 
before  the  Committee  on  Interstate  and  Foreign 
Commerce  three  other  bills  of  a  similar  nature. 


TECHNICAL 


S.  M.  P.  E.  Meeting 

High  ranking  engineering  unit  in  the  industry 
is  the  Society  of  Motion  Picture  Engineers, 
which  holds  two  semi-annual  meetings,  attempts 
to  bring  forth  new  ideas  which  makes  for  a 
better  industry,  from  the  engineering,  technical 
standpoint. 

Highspot  of  all  SMPE  meetings  are  the 
papers  on  various  technical  subjects.  This 
year’s  fall  meeting  is  now  scheduled  for  Octo¬ 
ber  21-24.  Place  will  be  Washington,  D,  C.  As 
usual,  new  officers  will  be  elected,  many  impor¬ 
tant  discussions  held. 


Aug i’35  pg. 26  LETTERS  from  the  PEOPLE  HAVE 


PERSUADED  METRO-GOLDWYN- 
MAYER  ONCE  MORE  TO  PRESENT 


mmmmmmmmmmmmsaaam 


FREDRIC 


LESLIE 


MARCH .  HOWARD 

IN  _  a 


VMIUH 


THE  PHILADELPHIA  EXHIBITOR 


Aug  1’35 


27 


In  the  Reader's  Language 

Gentlemen: 

It  has  come  to  our  attention  of  the 
splendid  work  you  have  done  in  having  the 
Pennsylvania  Department  of  Revenue  re¬ 
scind  their  60-day  emergency  period  for 
the  exhibitors  to  rid  themselves  of  tickets 
on  hand,  and  give  them  unlimited  time  to 
do  so.  This  is  a  saving  to  all  the  moving 
picture  theatres  in  this  state  of  over 
$150,000  and  we  personally  feel  that 
every  exhibitor  of  this  state  owes  the  pub¬ 
lishers  of  THE  EXHIBITOR  a  mass  vote 
of  thanks  and  their  full  support.  Such 
wide-awake  resourcefulness  should  by  no 
means  go  unnoticed. 

Facetiously  speaking,  we  distributors 
thank  you  because  it  will  indirectly  put 
more  money  into  circulation  for  our  bene¬ 
fit. 

Sincerely  yours, 

HARRY  LA  VINE, 
Republic  Pictures  Corporation. 


Gentlemen: 

THE  EXHIBITOR  has  again  rendered  a 
very  valuable  service  to  the  motion  pic¬ 
ture  industry  in  making  it  possible  for  the 
exhibitors  to  use  the  theatre  tickets  they 
have  on  hand.  The  constructive  force  and 
influence  of  your  paper  has  continued  to 
build  in  importance  so  that  it  is  capable 
of  effecting  intelligent  accomplishments 
that  are  not  only  constructive,  but  actu¬ 
ally  saves  money  for  the  industry  as  in  this 
case  at  hand. 

Sincerely, 

F.  L.  McNAMEE, 

Branch  Manager, 

RKO  Distributing  Corporation. 


Gentlemen: 

To  my  mind  your  action  on  the  ticket 
matter  and  the  Emergency  Relief  Tax  was 
right  up  the.  alley  of  any  trade  paper  that 
has  the  interest  of  its  subscribers  at 
heart.  I  want  to  congratulate  you  on 
your  prompt  and  efficient  independent 
action. 

Sincerely, 

R.  A.  COCHRANE, 
Universal  Pictures  Corporation. 


Gentlemen: 

I  was  pleased  to  learn  that  your  publi¬ 
cation  was  so  largely  instrumental  in  re¬ 
scinding  a  regulation  that  the  state  author¬ 
ities  had  contemplated  to  invoke  against 
the  exhibitor  at  great  expense.  I  believe 
by  your  fine  work  that  you  have  certainly 
merited  the  gratitude  of  all  exhibitors,  sub¬ 
scribers  and  non-subscribers  to  your  pub¬ 
lication  and  that  you  have  placed  them 
under  real  indebtedness  to  you.  I  am 
especially  happy  of  one  thing — that  the 
job  done  reflects  the  high  quality  of  man¬ 
power  at  the  helm  of  THE  EXHIBITOR. 
Good  work  and  best  wishes  for  better 
work. 

Sincerely  yours, 

SAM  GROSS, 

Fox  Branch  Manager. 


Film  Society  Urged 

Elsie  Finn,  “Record”  movie  scribe,  is 
urging  the  formation  of  a  Film  Society 
where  films  of  special  interest  and  im¬ 
portance  could  be  made  available  to  all. 
Also  urged  is  an  organization  to  study 
and  examine  movies,  a  forum  which 
could  borrow  prints,  perhaps  show  ex¬ 
perimental  movies,  study  film  making 
in  its  branches,  etc. 

Response  to  her  suggestion  is 
strong,  with  the  probability  that  some¬ 
thing  may  be  doing  in  the  fall. 

Jack  Kraker  Leaves  Local 
Ross  Federal  Post  for  N.Y. 

Jack  A.  Kraker,  for  the  past  two  and 
a  half  years  head  of  the  Ross  Federal 
Service,  Inc.,  here,  has  been  promoted  to 
be  manager  of  the  New  York  City  branch, 
the  No.  1  office  of  the  company. 

He  will  be  succeeded  here  by  Ray  Olinger, 
who  recently  handled  the  Washington  office. 

Kraker  came  to  Philadelphia  more  than  two 
years  ago  when  sentiment  against  checking  of 
any  kind  was  at  its  height.  Through  his  diplo¬ 
matic  handling  of  the  situation  and  his  per¬ 
sonal  contact  he  not  only  changed  that  senti¬ 
ment  but  sold  exhibitors  on  the  idea  of  having 
their  houses  checked  for  their  own  reasons.  A 
member  of  Variety  Club,  Tent  No.  13,  the  Elks, 
the  Masons,  B'nai  Brith,  Chamber  of  Com¬ 
merce,  American  Legion,  he  has  made  many 
personal  friendships  here.  He  came  here  from 
Cincinnati,  before  that  being  with  the  Kansas 
City  and  Milwaukee  offices. 

The  New  York  post  is  admitted  to  be  the 
most  important  as  well  as  the  toughest  spot, 
and  Kraker’s  promotion  is  an  admission  of  his 
high  standing  with  the  Ross  Federal  Service, 
Inc.,  organization. 

That  he  intends  to  create  a  better  spirit  be¬ 
tween  exhibitor  and  distributor  there  as  he  did 
here  is  certain.  He  intends  to  sell  exhibitors 
there  as  he  did  here  that  checking  theatres  is 
for  the  theatres’  benefit,  often  stepping  chisel¬ 
ling  by  house  employees. 

He  leaves  the  local  territory  with  the  best 
wishes  of  many  exhibitors  and  exchangemen. 


Republic  Incorporates 

Application  for  State  charter  has  been  filed 
with  the  Secretary  of  the  Commonwealth  by 
Republic  Pictures  Corporation  of  Pennsylvania 
“to  buy,  sell,  lease  and  deal  in  motion  picture 
films ;  to  produce  motion  pictures,  plays, 
dramas,  stories  and  other  topics  suitable  for 
motion  pictures”  is  signed  by  M.  J.  Kanin,  H. 
J.  Gelfand  and  S.  J.  Kanin,  all  New  York  City. 
Capital  stock  is  listed  at  $10,000, 


Hot  Weather  Note 


A  patron  stopped  at  a  cashier’s  booth 
one  of  those  hot  days,  asked  the  cashier: 
“Is  it  cool  in  there?” 

Said  the  cashier:  “Well,  you  won’t 
freeze  inside.” 


The  Morning's  Mail 

HANDLING  SUBSCRIPTIONS 
for  THE  EXHIBITOR  isn’t  by  any 
means  as  monotonous  a  job  as  one 
might  think.  That’s  chiefly  because 
most  EXHIBITOR  subscribers  are 
old  friends  and  always  manage  to  get 
something  personal  into  their  sub¬ 
scription  renewals. 

TAKE,  FOR  INSTANCE,  John 
Monroe,  who  has  Forepaugh’s  The¬ 
atre,  here  in  Philadelphia.  He  was 
so  pleased  with  the  manner  in  which 
THE  EXHIBITOR  helped  him  save 
money  on  his  tickets  (see  other  pages 
for  details)  that  he  up  and  renewed 
until  1939,  even  though  his  subscrip¬ 
tion  didn’t  expire  until  1936.  Out¬ 
side  of  the  fact  that  we  appreciate 
his  appreciation  of  our  co-operation, 
it  proves  to  us  that  Mr.  Monroe  is  a 
shrewd  showman  and  wants  to  keep 
his  best  trade  magazine  coming  to 
him. 

THEN  THERE  IS  Manager  J.  J. 
Wall,  who  handles  the  Penn  Theatre, 
Ambridge.  Says  Mr.  Wall: 

“I  think  THE  EXHIBITOR 
deserves  much  credit  for  the 
timely  interest  that  was  shown  in 
preventing  thousands  of  theatre 
tickets  from  being  destroyed. 
Keep  up  the  good  work.” 

Although  Mr.  Wall  is  way  over  in 
the  Pittsburgh  territory,  he  sub¬ 
scribed  because  he  knows  that  THE 
EXHIBITOR  services  are  worth 
way  more  than  the  cost  of  the  sub¬ 
scription. 

T.  B.  HECKARD,  who  has  the 
Broad  Street  Theatre,  Harrisburg, 
and  Lou  Smithgall,  who  handles  the 
Rialto  Theatre,  Canton,  were  also 
appreciative  of  our  work  in  connec¬ 
tion  with  the  tickets,  as  well  as 
others. 

IT’S  HARD  TO  DETERMINE 
sometimes,  which  department  moti¬ 
vates  a  subscriber  when  he  keeps  on 
renewing.  This  week’s  mail,  for  ex¬ 
ample,  seemed  to  indicate  that  The 
Checkup  is  one  of  the  best  features 
of  the  magazine.  Last  week,  the 
boosts  were  for  the  independent  edi¬ 
torial  policy.  Two  weeks  ago,  the 
boys  were  all  boosting  the  shorts 
page. 

PERSONALLY,  I  don’t  care  what 
they  choose  as  long  as  the  subscrip¬ 
tions  keep  rolling  in. 

BY  THE  WAY,  will  you  please 
answer  your  mail  (some  of  you).  It 
is  not  only  the  height  of  rudeness  not 
to  answer  a  young  lady  who  writes 
you  a  personal  letter  but  by  failing 
to  do  so  you  are  disregarding  your 
own  interests.  If  I  have  recently 
written  you  about  your  subscription, 
please  take  care  of  it  immediately. 
Thank  you. 

I  KNOW  the  hot  weather  isn’t 
helping  business  any  but  just  the 
same  it  pays  you  to  keep  the  sub¬ 
scription  continuous. 

THANKS  for  answering  my  last 
letter. 


The  Exhibitor  Subscription  Girl. 


with 

FRED  MacMURRAY 

FRED  STONE 

EVELYN  VENABLE 

★ 

Directed  by  George  Stevens 
A  Pandro  S.  Berman  Production 

Aug  1'35  pg.  28 


1 


_ 


mmmm mm 


Aug  1  ’ 35  pg.  29 


KATHARI  N  € 


Twenty- two  and  glorious !...  she 
springs  from  the  pages  of  Booth 
Tarkington's  Pulitzer  Prize  Novel 
.  .  .  the  most  dynamic  heroine  of 
modern  fiction ! 

★ 

Straight  to  the  heart  of  a  world  in 
love.  Straight  to  the  pulse  of  the 
crowd!  .  .  .  America's  electric  star 
in  a  drama  of  budding  woman¬ 
hood  in  dangerous  conquest! 

★ 


GTon 


mm  ■ 


HEPBURN 


ALICE  ADAMS 


// 


RKO  RADIO  PICTURE 


30 


Aug  1'35 


THE  PHILADELPHIA  EXHIBITOR 


Heard  In 

INE  STREET 

Proud  Papa 
Molitsch 


Horlacher  notes  find  Eddie  Skelton  on  the 
Lancaster  Relay  route;  Herb  Wunder  the 
relief  driver  for  Lancaster,  Wilmington, 
Allentown  and  New  York;  Henry  Lang  on 
the  Phoenixville  route;  Charles  Gallagher 
on  the  Gettysburg  route.  A  telephonetic 
line  has  been  installed  in  the  local  office. 
It  is  a  direct  wire  connection  with  the  main 
Western  Union  office  in  Philadelphia. 

July  Horlacher  birthdays  include  Bill  Clark, 
Joseph  P.  Weiner,  John  B.  Smith,  Edward 
W.  Skelston,  Walter  Sheetz,  Tom  Riley, 
Hugh  P.  McKenna,  Phil  Lomonaco,  Hubert 
Lacey,  Helen  Hall,  Spencer  Fletcher,  John 
Pennel,  Julius  Bendix,  R.  Stevens,  Vincent 
Du  Cellier. 

Seen  at  the  shore:  Proud  father  Whitey 
Molitsch  pushing  along  the  baby  carriage, 
accompanied  by  his  wife. 

With  a  desire  for  steamed  clams,  Harry  Blum- 
berg,  Oscar  Steifel,  A1  Davis,  Sam  Gross 
and  others  went  down,  rolled  up  a  check 
for  near  ly  $20.  Who  paid? 

To  camp  should  have  gone  RKOman  Charles 
Zagrans,  exhibitor  Herb  Elliott,  but  they 
didn’t. 

At  the  shore:  Lewen  Pizor  and  daughter. 

Talk  of  the  exchangemen  is  the  way  booker 
Lester  Krieger,  Stanley-Warner,  calls 
everyone  "Toots.” 

Is  Epstein  came  back  from  his  vacation  to 
Atlantic  Theatres,  Inc. 

J.  Howard  Smith,  Fox’s  booker,  went  to 
Moosehead  Lake,  caught  65  fish,  one  meat¬ 
ball,  one  cow,  arrived  back  in  time  to 
have  someone  smash  into  his  car  at  Wayne. 

Esther  Diamond,  Clara  Kraftsow  went  to 
Lake  George,  came  back,  said  it  rained. 

Ethel  Friedman,  Fox,  vacationed  in  Atlantic 
City. 

It  now  develops  that  the  former  Agnes  Shea, 
Preferred,  is  now  Mrs.  Agnes  Sullivan  and 
the  honeymoon  was  spent  in  Atlantic 
City.  She  is  Murray  Beier’s  secretary. 

I^ick  Lloyd  is  now  attached  to  Metro  here. 

Republic  salesmen  here  now  have  the  follow¬ 
ing  song  to  sing  to  the  tune  of  “The  Man 
on  the  Flying  Trapeze": 

We  cover  the  territory,  with  the  greatest 
of  ease - 

We  men  of  Republic,  we  try  hard  to 
please ; 

Our  pictures  are  real  swell,  exhibitors  say 
So  their  contract  we’ll  carry  away. 

Our  productions  will  make  them  all  happy 
Our  productions  will  make  them  all  gay. 
The  pictures  we  make  are  so  snappy 
That  they’ll  play  and  they’ll  play  and 
they’ll  play  .  .  .OH 

We  cover  the  territory  with  the  greatest 
of  ease 

We  men  of  Republic,  we  try  hard  to  please 
Our  pictures  are  real  swell,  exhibitors  say 
So  their  contracts  we’ll  carry  away. 

It  develops  that  since  Mike  Levinson  has  an 
alto  voice,  he  sings  best,  but  the  others, 
Bill  Karrer,  O.  B.  Derr,  are  not  far  behind. 

Walt  Potamkin  is  at  62  7  North  Rampart 
Boulevard,  Los  Angeles. 

Fox’s  Lillian  Rosentour  went  to  Lake  Copake, 
promised  to  send  no  cards. 

Bill  Butler  now  has  streamlined  nails. 

Fox  h  as  a  special  office  for  its  salesmen. 
The  telephone  is  taken  out  after  the  sales¬ 
men  leave. 

Leon  Hanan,  Warners  booking  department, 
went  on  vacation. 


Bill  Doyle,  Universal,  reports  that  upstate 
salesmen  are  plenty  conscious  about  Uni¬ 
versal  pictures  for  the  new  season. 

Masterpiece  announces  that  "The  Famous 
Dreyfuss  Case”  will  be  produced  as  a  spe¬ 
cial  by  Medallion  Productions,  Inc.,  whose 
pictures  they  distribute  here. 

Manager  Harry  Bodkin,  UA,  says  that  he 
finds  little  soil  to  spade,  has  his  troubles 
with  his  gardening. 

Ed  Boreth,  Masterpiece,  said  that  the  1935- 
1936  Masterpiece  lineup  will  be  ready 
within  a  few  weeks.  Current  releases 
for  August  and  September  include  "Motive 
for  Revenge,”  a  Lane  Chandler  western, 
"The  Triumph  of  Sherlock  Holmes, 
which  made  such  a  big  hit  in  Washington, 
as  well  as  others. 

Murray  Beier,  Preferred,  has  a  lineup  of  five 
shows  slated  to  be  released  in  September. 
These  are  "Skybound,"  an  air  thriller; 
“Danger  Ahead,”  a  melodrama;  "The  Man 
from  Guntown,"  with  Tim  McCoy;  Hong 
Kong  Nights,”  with  Tom  Keene;  Rip 
Roaring  Riley,”  a  melodrama.  He  has  four 
already  lined  up  for  October  release.  Cur¬ 
rently,  he  is  distributing  "Kentucky  Blue 
Streak,”  "Tarzan,”  "The  Outlaw  Dep¬ 
uty,”  with  Tim  McCoy. 

Harry  Weisbord  and  Sir  Ginsberg  are  hand¬ 
ling  Screeno  in  this  territory.  They  point 
out  its  terrific  success  in  Chicago  as  well 
as  other  spots.  Many  theatres  here  are 
thinking  of  putting  it  in. 

Basil  Ziegler,  who  handles  Bank  Night  here, 
reports  that  a  dozen  houses  are  scheduled 
to  break  with  the  plan  this  month,  some 
next  week.  He  says  that  once  the  exhibi¬ 
tors  find  out  its  terrific  possibilities,  they 
will  make  a  dash  for  the  idea. 

At  Quality  Premium,  “Sweepstakes"  is  the 
chance  game.  No  heavy  plugging  will  be 
given  it  until  September,  manager  Charlie 
Goodwin  says.  Then  a  big  campaign  will 
be  started. 

Claude  Ezell,  sales  manager,  and  Everett 
Thurman,  attorney,  Bank  Night,  dropped 
in  to  see  local  distributor  Basil  Ziegler. 
Bank  Night  is  already  set  in  about  a  dozen 
spots,  with  the  first  one  breaking  this  week. 

Sam  Gross  and  the  Fox  gang  are  expecting 
big  things  from  the  S.  R.  Kent  Drive, 
August  I  8-November  30.  The  third  annual 
one,  it  will  have  support  from  everyone  in 
the  territory,  it  is  indicated. 

Apex  Garage  promises  even  better  service  in 
the  autumn  season  than  during  the  sum¬ 
mer.  Two  garages  take  care  of  all  de¬ 
mands. 

Bluebird  Theatre  played  host  to  Mrs.  Love’s 
"Daily  News"  Club. 

Fresh-nd-Aire  Distributors  got  plenty  of 
praise  at  that  Republic  luncheon.  Through 
the  Fresh’nd  Aire  process,  for  the  first  time 
in  the  summer,  the  windows  of  the  room 
in  which  the  luncheon  was  held  did  not 
have  to  be  opened.  Temperature  was 
comfortable  at  all  times.  Many  local  the¬ 
atres,  even  those  with  cooling  systems, 
have  bought  the  device  for  their  theatres 
and  the  local  representatives  says  it  can 
be  adapted  to  any  kind  of  house. 

Leon  J.  Behall  is  now  sales  manager  for 
Capitol  Film  Exchange,  Inc.,  manager 
Eddie  Gabriel  announces.  Both  are  highly 
enthusiastic  over  "The  Last  Wilderness,” 
a  30  minute  short  feature  now  being  dis¬ 
tributed.  The  local  Earle  played  it  and 
A1  Boyd  booked  it  for  his  whole  circuit. 
The  newspaper  raves  were  terrific.  See 
Capitol. 

Dave  Barrist  is  due  back  August  1  7  from  that 
42-day  cruise. 

Down  at  Republic,  manager  Harry  La  Vine 

and  his  hardworking  salesmen  were  en¬ 
thusing  because  Richard  Arlen  has  been 
signed  for  two  pictures.  Selling  has  been 


rapid  here,  and  with  "Forbidden  Heaven” 
coming  through  shortly,  Republic  will 
have  its  first  picture  on  display. 

Manager  Sam  Rosen,  FD,  announces  that 
"What  Price  Crime”  and  "Captured  in 
Chinatown”  are  his  two  latest  releases. 
Both  have  tremendous  exploitation  possi¬ 
bilities,  says  Sam.  “Keeper  of  the  Bees,” 
"The  Healer,”  "Circumstantial  Evidence,” 
are  also  available  now,  he  declares. 

Miss  Etta  Segall,  FD,  is  feeling  a  bit  better 
after  having  been  ill  for  a  few  days. 

Mrs.  Herb  Given,  Action  Pictures,  now  has 
the  Maurice  Conn  actions  and  westerns 
for  the  Washington  territory  as  well  as  the 
local  area. 

John  Golder,  Hollywood,  expects  a  lot  from 
"Dizzy  Dames”  and  “The  Old  Homestead.” 
The  last  named  is  said  to  be  the  best  of 
the  Liberty  lineup. 

Joe  Engel,  Universal,  declares  that  the  pres¬ 
ent  date  drive  is  coming  along  rapidly. 
With  a  month  left,  it  appears  as  if  all 
records  will  be  broken,  largely  because  the 
Universal  shows  are  coming  through  so 
well. 

William  Steiner,  coast  producer,  and  family 
were  Vine  Street  visitors  last  week,  con¬ 
tacting  local  independent  exchangemen. 

From  Russia,  Dave  Barrist  writes  lengthy 
postcards  about  Iceland’s  heroes,  fails  to 
mention  anything  about  the  Icelandic  ex¬ 
hibition  business,  but  sends  regards. 

Tommy  Loftus’  daughter  was  graduated  from 
Catholic  School,  not  his  granddaughter, 
the  First  Division  shipper  announces. 

Harry  Bodkin,  Jeff  Davis,  Betty  McCaffrey, 
Rube  Brenner  came  back  from  the  coast 
UA  convention.  Bodkin  has  plenty  to  tell. 

Some  more  changes  in  the  censor  inspection 
forces  are  expected. 

A  school  for  inspectors  has  been  conducted 
at  the  local  censor  board  offices  so  that 
all  inspectors  may  acquaint  themselves 
with  procedure  and  other  statute  matters. 

Myer  Adleman  is  to  be  given  a  lot  of  credit 
for  his  getting  together  the  various  Jewish 
charitable  units  in  Camden.  In  reorganiz¬ 
ing  the  Federation  he  brought  together 
several  units  who  will  now  work  in  accord. 
It  took  a  lot  of  effort  on  the  part  of  the 
New  Jersey  Messenger  Delivery  Service 
head  to  put  it  over  but  he  did. 

Aline  Dubin,  Metro,  spending  vacation  in 
New  York  State;  Bess  Redmond  sticks  to 
camp  life  here;  Clarence  Pippin  back  from 
his  fishing  vacation  to  Metro  duties. 

Republican  Kitty  Lawson  vacations  in  Ocean 
City,  while  Steve  Coppola  vacations  in 
Wildwood. 

First  Divisionite  Miss  Segall  vacations  in 
Bradley  Beach  while  Claire  Fineman  visits 
Youngstown  with  her  hubby;  Rose  Fore¬ 
man  spending  hers  in  Atlantic  City. 

Universal’s  Ferd  Fortunate  vacations  in  Sar¬ 
anac  Lake;  Jack  Engel  hopped  to  New 
York;  Miss  Mary  Ferroni  vacations  in  At¬ 
lantic  City;  George  Finklestein  applied  for 
a  marriage  license. 

Marty  Balaban  and  Sam  Berns  want  to  know 
why  more  Vine  Streeters  don’t  visit  their 
I  6th  and  Sansom  Street  men’s  shop. 

Joe  Burke,  Fox,  looks  a  little  like  Don  Bester, 
someone  declares. 


TUALUIIMI.R  t  WEITZ 

arcuitects™tueatres 

IO  SOUTH  l£  Tl-I  STREET 


1/ 


1 


ascutatina 

2  Great  Idea  Pictures! 

U 

ANN 

T-MAN 

a  story  of  the  G-Men  of 
the  Treasury  Department! 

NOTORIETY 

SOTHERN 

in 

W\ 

2  MUSICAL  PRODUCTIONS 

r 

based  on  the  biggest 
headline  story  of  the  year! 

RUTH 

CHATTERTON 


MODERN  LADY 


JL  C~jrcat 

VON  STERNBERG 

directing 

CRIME  AND 
PUNISHMENT 

with 

Edward  Arnold 
Peter  Lorre 


productions 


GEORGE  RAFT 
JOAN  BENNETT 

in  B.  P.  Schulberg’s  first 

RICH  MAN’S 
DAUGHTER 

Directed  by  Tay  Garnett 


HAROLD  BELL 
WRIGHT’S 

THE  CALLING  OF 
DAN  MATTHEWS 

and 

THE  MINE  WITH 
THE  IRON  DOOR 


2  PRODUCTIONS 

supervised  by 


G 

MOORE 

starring  in 

2  PICTURES 


/ 

IRENE 

DUNNE 

in  a  special 
Columbia  production 


A  story  of  San  Quentin 

ONE-WAY 

TICKET 

Exposing  a  hell 
of  loneliness 

a  B.  P.  Schulberg 
production 


JEAN  ARTHUR 

the  girl  they're  all  talking 
about  .  .  .  starred  in 

IF  YOU  COULD 
ONLY  COOK 


^ - 1 

RONALD 

/ 

/ 

COLMAN 

4  / 

ft  L 

starring 

in  a  special 

Columbia  production 

Ml  1 

EDMUND 

LOWE 

GRAND  EXIT 

by  Gene  Towne  and 
Graham  Baker 


Z  A  N  E 
GREY’S 

great  adventure  classic 

OUTLAWS 
OF  PALOUSE 


The  balance  of  the  program  for  1935-36  will 
be  selected  from  some  of  the  following  im¬ 
portant  properties  and  from  additional  out¬ 
standing  stories  acquired  during  the  year: 


VALLEY  FORGE 

Theatre  Guild  success  by  Maxwell  Anderson 

THE  BIG  SHOT 

by  Ben  Hecht  and  Charles  MacArthur 

FRISCO  FURY 

by  H.  S.  Kraft  and  Samuel  Ornitz 

MOONLIGHT  ON  THE  RIVER 

by  Joseph  Moncure  March  and  Sidney  Buchman 

ARCTIC  WINGS 

by  Dick  Grace 

ROAMING  LADY 

Liberty  Magazine  story  by  Diana  Bourbon 

THE  CRAIGMOOR  CASE 

from  the  mystery  play  by  Owen  Davis 

HELL-SHIP  MORGAN 

by  Harold  Shumate 

DEVIL  SQUADRON 

by  Dick  Grace 

MULDOON’S  PICNIC 
THE  LONE  WOLF  RETURNS 

by  Louis  Joseph  Vance 

WEEKEND  BACHELOR 

by  Vera  Caspary 

THE  RENTED  BODY 

by  Rupert  Hughes 

THE  HOUSE  OF  REMSEN 

Broadway  stage  hit  by  Nicholas  Soussanin 
and  William  J.  Perelman 

TWO  FOR  ONE 

American  Magazine  story  by  Corey  Ford 

NEGLIGEE 

by  Ernest  Vadja 

GIVE  ME  LIBERTY 

by  Vera  Caspary 

LISTEN  BABY 

Red  Bool;  story  by  Elsie  Janis  and  Gene  Markey 

EXCURSION  INTO  PARADISE 

by  Diana  Bourbon 

SHOCK  ABSORBER 

by  William  Hurlburt  and  Frederick  and  Fannie  .Hatton 

THE  IRON  CLAW 

novel  by  Arthur  Stringer 

PLAYBOY 

Cosmopolitan  Magazine  story  by  Helen  R.  Hull 

COLLEGE  HERO 

Saturday  Evening  Post  serial  by  Corey  Ford 

INTERMISSION 

by  Lawrence  Hazard 

THEODORA  GOES  WILD 

by  Mary  McCarthy 

IT  ONLY  HAPPENS  ONCE 

by  Ben  Kohn 

SONG  OF  THE  DAMNED 

by  Leland  Jamieson 

CLOTHES 

Saturday  Evening  Post  serial  by  Lucy  Stone  Terrill 


KtlN  MAYNAKU 


hard-riding,  fast-shooting 
favorite  of  millions  in 


8  OUTDOOR  THRILLERS! 


A  I 

E  S 


1  but 

STORI 

PETER  B 
K  Y  N 


coluIbm 


new! 
sensational! 


STARS  OF 
TOMORROW 


Amateur  Nights 

on  the  screen ! 


COLOR 

RHAPSODIES 

in  the  new  3-color 

TECHNICOLOR! 


COLUMBIA 

VARIETIES 


produced  by  Charles  Mintz 


Complete  entertain¬ 
ment  in  every  reel! 


For  laughing  out  loud! 


COLUMBIA’S 

FAMOUS 

2-REEL  COMEDIES 


with  all-star  casts  headed  by 

THE  3  STOOGES 
ANDY  CLYDE 
HARRY  LANGDON 
LEON  ERROL 
THE  RADIO  ROGUES 


NEWS 
WORLD 
OF  SPORTS 


Better  than 
ever! 


KRAZY 
KL  AT 


THE  PHILADELPHIA  EXHIBITOR 


Aug  1'35 


35 


THE  CLUBHOUSE  will  be  kept  open  the 
entire  summer  season. 

CHIEF  BARKER  EARLE  SWEIGERT  in  on 

"The  Heart,”  national  Variety  Club  commit¬ 
tee  which  arranges  the  charitable  activities 
of  the  Variety  Club. 

BARKER  JAY  EMANUEL  is  on  "The  Bill¬ 
ers,"  who  execute  plans  for  the  dissemination 
of  information  relative  to  the  affairs  and 
purposes  of  the  Circus. 


NEXT  VARIETY  CLUB  AFFAIR  will  be 

in  the  form  of  an  outing  to  be  held  at  Cran- 
moor  Country  Club,  Toms  River,  N.  J., 
August  15,  with  Iz  Hirschblond  and  Harry 
Blumberg  as  kings  for  the  day.  A  clam¬ 
bake  is  a  big  feature.  Oscar  Neufeld  has 
charge  of  the  ticket  arrangements.  Tickets 
are  $3  each.  Golf  is  also  planned. 

SUNDAY  NIGHT  tradeshows  for  members 
are  being  continued. 


TENTATIVE  PLANS  call  for  the  Variety 
Club  golf  tournament  to  be  held  September 
20  at  a  place  not  yet  determined.  Committee 
will  be  appointed  later.  Those  eligible  to 
play  must  either  be  members  or  in  the  busi¬ 
ness. 

WITH  THE  NEW  STATE  LIQUOR  LAW 

in  effect  August  I,  the  club  expects  to  take 
advantage  of  its  provisions  for  benefit  of  all 
members. 


A  Word  to  the  Wise 

Showman  Is  Sufficient 


National  Penn 
Printing  Co. 

1233  VINE  STREET 
PHILADELPHIA 


National  Kline 
Poster  Co. 

1307  VINE  STREET 
PHILADELPHIA 


OSCAR  LIBROS  AL  BLOFSON  SIMON  LIBROS 


THEATRE  DESIGN 

Remodeling  »  Building 


D 


DAVID  SUPOWITZ 

REGISTERED  ARCHITECT 
246  S.  15th  St.  Philadelphia 

Pennypacker  2291 


SERVING  theatre  needs  with 
a  knowledge  of  theatre 
business. 


A  SSI 

A 

F 
E 
T 

y 


SSISTING  theatre  owners  with 
a  staff  of  trained  clerks  and 
office  files.  No  missouts. 


REEING  theatre  owners  of  the 
worry  that  they  may  have 
forgotten  part  of  their  show. 

FFICIENTLY  operating  the  larg¬ 
est  film  delivery  service  in 
the  world. 


AKING  CARE  of  every 
possible  need  in  the  delivery 
of  film. 

I  E  L  D  I  N  G  the  epitome  of 
safety,  service  and  effici¬ 
ency  at  a  minimum  cost. 


HORLACHER 

DELIVERY  SERVICE,  Inc. 

1228  Vine  Street,  Philadelphia 
NEW  YORK 
SCRANTON 
BALTIMORE 
WASHINGTON 

MEMBER  NATIONAL  FILM  CARRIERS.  INC. 


Another  Horlecher  Service 

LARRY  DAILY,  Notary  Public 

The  only  one  on  Vine  Street .  .  At 
your  service  any  time  during 
business  hours. 


36 


Aug  1'35 


THE  PHILADELPHIA  EXHIBITOR 


BETTER  MANAGEMENT 


Tested  ideas  .  .  .  Suc¬ 
cessful  merchandising  .  .  . 
Stunts  that  are  proven. 


Met  Amateurs 

Met,  reopened  by  Murray  Wade,  went 
bally  strong.  Amateur  nights,  one  night  a 
week,  with  WPEN  tieup,  are  a  feature,  with 
Saturday  morning  kiddie  shows,  and  plenty 
prizes  for  the  children. 

The  kiddies  program  is  also  a  selling  point. 

House  plays  doubles,  with  plenty  shorts, 
and  a  10-20  cent  policy. 


"Shanghai" 

Atlantic  City 

Warner  Theatre,  Atlantic  City,  had  a  boat 
alongside  the  shore  plugging  "Shanghai.’’ 
Boardwalk  ballyhoo  is  barred. 


SPECIAL  FILM  RATES 

Parking,  All  Day . 25c 

High-Pressure  Washing  .  .  75c 

Towing  Service — 

Any  Time,  Any  Place. 
Road  Service  to  all  Patrons. 
Mechanic  Always  on  Duty. 
24-hour  Service. 


APEX  GARAGE 

249-51-53  N.  JUNIPER  ST. 
232  N.  JUNIPER  ST. 

GIRARD  SERVICE 
GARAGE 

5155  GIRARD  AVE. 

BECKER  BROTHERS,  Proprietors 


,#Lct  ’Em  Have  lt7/ 

Given  Big  Glase  Boost 

Hot  weather  means  nothing  in  the 
young  life  of  Paul  E.  (Peg)  Glase, 
manager,  Wilmer  and  Vincent  theatre 
interests  in  Reading. 

Getting  "Let  ’Em  Have  It”  right  after 
rival  theatres  had  shown  “G-Men”  and  “Pub¬ 
lic  Hero  No.  1,”  Glase  went  right  after  big 
publicity  and  got  it. 

“Business  was  very  good,  Glase  said  when 
the  week  was  over.  “The  campaign  more 
than  paid  for  itself.”  Here  are  some  of  the 
things  the  Embassy  chief  did  to  tell  the 
world  about  “Let  ’Em  Have  It.’  : 

1000  circulars  distributed  with  all  Postal  Telegrams 
delivered  from  Postal  Telegraph  office;  3000  Heralds 
distributed  by  “Liberty”  Magazine  boys  to  subscribers; 
00  “Liberty”  boys  paraded  to  theatre  with  banners,  etc.; 
tire  covers  rear  of  all  Yellow  Cabs;  novelty  ransom  let¬ 
ters  with  trick  fold,  distributed  at  State  and  Embassy 
in  advance  of  showing. 

Radio  playlet  broadcast  on  two  stations  with  cast 
of  14  players;  tie-up  with  Max  Factor  makeup  demon¬ 
strator  at  department  stores;  display  of  sawed  off  shot 
guns  and  gas  bombs  at  furniture  window,  courtesy  of 
police  department;  used  banner  “See  Let  ’Em  Have  It 
Now”  trailing  airplane  4  flights  over  city. 

2000  heralds  distributed  at  motor  cycle  races  at 
Fair  Grounds;  10,000  napkins  with  “Let  ’Em  Have  It” 
imprint  distributed  to  restaurants  and  all  picnics  cov¬ 
ered  July  4  at  parks  and  swimming  pools;  special  show¬ 
ing  for  police,  mayor,  city  council  prior  to  opening  day; 
100  one  sheets;  100  window  cards;  extra  space  in  news¬ 
papers;  programs;  trailer;  lobby  flashes  and  window 
tieups. 

Colorful  fire-cracker  flash  covered  box  office  with 
caption  “Look  Out  Friday  when  ‘Let  ’Em  Have  It’  ex¬ 
plodes  at  the  Embassy  Theatre,”  etc. 


Salmon  Song  Tieup 

M  onte  Salmon,  managing  director,  Tower, 
Roosevelt,  Nixon,  Frankford  Theatres,  has 
tie-up  with  WF1L  on  an  amateur  hookup. 

Every  Monday  night,  for  a  I  5  minute 
period,  the  theatres’  programs  are  an¬ 
nounced,  selling  adding  attractions.  Program 
is  furnished  free  and  include  the  Melody 
Ma  n.  Announcer  requests  listeners  to  send 
in  the  names  of  the  untitled  songs  rendered 
by  the  Melody  Man  during  the  period.  First 
25  replies  deemed  correct  get  passes.  The 
tie-up  is  working  out  well. 


Booking  Theatres 
Everywhere 

Honest  ::  Reliable 
Conscientious 
Service 

EDWARDSHERMAN 

VAUDEVILLE  AGENCY 

Real  Estate  Trust  Bldg. 
PHILADELPHIA 

Pennypacker  7595 

MAYFAIR  THEATRE  BLDG.,  NEW  YORK 
BR.  9-1905 


Conways  Shorts 

Joe  Conway,  who  has  about  the  most 
elastic  booking  program  in  territory,  re¬ 
cently  decided  to  find  out  if  shorts  were 
worth  exploiting.  He  arranged  a  two- 
day  shorts  program  of  Silly  Symphonies, 
Mickey  Mouses,  etc. 

Conway  is  the  man  who  discovered 
“Three  Little  Pigs”  before  the  rest  of 
the  industry  did. 

Result  was  satisfactory. 


Exhibitors/ 

Don’t  hesitate,  stand  and  wait, 
Grab  a  car  and  navigate 
To  a  phone,  say  “Hello  Mate,” 
I  certainly  like  your  “cabin-ate” 

So  put  one  in — now  don’t  de¬ 
lay  it, 

And  start  those  checks,  you 
always  pay  it, 

On  the  first — I’ve  heard  them 
say  it, 

You  bet’cher  life  that  I’ll  O.K. 
it. 

AMERICA'S 
BEST  CANDIES 

are  Vended  From  a 
Berio  Vendor 


Get  in  touch  with : 

GEO.  P.  AARONS 

301  N.  1 3th  Street 

LOCUST  4245 


BERLO 

VENDING 

COMPANY 

1518  N.  Broad  St.,  Phila. 
POPLAR  6011 


NEW  YORK  BALTIMORE 

SCRANTON  WASHINGTON 

ALLENTOWN  CLEVELAND 

PITTSBURGH  CINCINNATI 


THE  PHILADELPHIA  EXHIBITOR 


Aug  1 ' 35 


37 


$50  for  Woodin 


Larry  Woodin,  Arcadia  Theatre, 
Wellsboro,  won  a  Carl  Laemmle  $50 
prize  recently. 

Offer  was  made  in  Laemmle’s  column 
in  the  “Saturday  Evening  Post.”  Wood¬ 
in  made  a  suggestion  about  Universal 
trade  mark,  which  was  adopted. 


S-W  Managers  Receive 
Rewards  for  Work 

Finish  of  the  Philadelphia  Managers 
Parade,  drive  for  business  in  the  Phila¬ 
delphia  Zone,  Warner  Bros.  Theatres, 
found  Jay  King,  manager,  Yorktown 
Theatre,  first,  and  1 9  others  winning. 

List  of  winners  and  prizes  follows: 

From  Metro:  For  grosses — 1st  prize,  Marty 
Goldenberg,  Keith’s;  2nd  prize,  Roy  Robbins, 

Karlton.  Exploitation - Abe  Frank,  Lyric, 

Camden,  N.  J. 

From  United  Artists:  For  grosses - 1st 

prize,  Karl  Schaeffer,  Richmond;  2nd  prize, 

Douglas  George,  Parker.  Exploitation - 

Robert  Nisenson,  Park. 

From  Universal:  For  grosses - 1st  prize, 

Sidney  Poppay,  Rialto,  York;  2nd  prize,  Sam 
Crayder,  Princess.  Exploitation — Dwight 
Van  Meter,  Astor,  Reading. 

From  RKO:  For  grosses - 1st  prize,  Wil¬ 

bur  Grant,  Manor;  2nd  prize.  Bob  Kessler, 

Benn.  Exploitation - Tom  Mangan,  Warner, 

West  Chester. 

From  Paramount:  For  grosses — 1st  prize, 
A1  Plough,  Commodore;  2nd  prize,  Lew 
Black,  Arcadia,  Wilmington. 

From  Fox:  For  grosses - 1st  prize,  A1 

Cohen,  Wynne;  2nd  prize,  Elmer  Hollander, 
Forum. 

From  Columbia:  For  grosses - Bob  Lehr, 

Earl  (28th  Street). 

From  March  of  Time”:  For  best  cam¬ 
paigns — Steve  Barutio,  Boyd;  Lee  Kine,  Col¬ 
onial. 


"Glass  Key" 

Philadelphia 

Joe  Dougherty  made  a  tie-up  with  an  oil 
burner  company  for  “The  Glass  Key,”  at 
the  Tower,  Nixon,  Roosevelt  Theatres. 

Oil  burners  will  be  given  away  to  the 
fortunate  persons  who  select  one  of  the  en¬ 
velopes  containing  the  correct  key  to  fit  the 
trunk  in  the  lobbies. 


Prevent  losses  that  can¬ 
not  be  measured.  Install  a 
Genister  machine  NOW* 


GENERAL  REGISTER  CORPORATION 


1S40  Broadway,  New  York,  N.  Y. 


"Air  Hawks" 


Harrisburg 

An  “Air  Hawks”  balloon  contest  was 
sponsored  in  Harrisburg  newspapers  by  man¬ 
ager  Jerry  Wollaston,  Victoria  Theatre,  Har¬ 
risburg,  to  herald  arrival  of  “Air  Hawks.” 

“Children  Only”  were  invited  to  solve  solu¬ 
tion  of  a  drawing  consisting  of  three  balloons 
marked  “A”,  “B”  and  ”C”  directly  above 
posts  marked  “I”,  “2”  and  “3”.  They  were 
instructed  to  draw  lines,  if  possible,  from 
balloon  A  to  post  “3”,  ballon  “B  to  post 
“2  and  balloon  “C”  to  post  “1”  without 
crossing  lines. 


Cooling  Note 

Bob  Houser,  who  has  the  Strand, 
Steelton,  has  the  following  lobby  card: 

WE  MUST  ADMIT  THAT 

Our  theatre  is  not  the  coolest  in  the 
world,  but  do  you  know  that  the  light 
which  illuminates  our  screen  comes 
from  a  glowing  piece  of  carbon  at  6,687 
degrees  Fahrenheit  scale? 

Why  at  80  degrees  you  are  practically 
FREEZING  TO  DEATH. 


You’ve  heard  about  the  dog  that  howled  at  his 
suffering  while  sitting  on  a  burr,  yet  was  too  lazy 
to  move  —  but  what  about  the  patron  who  has  no 
option?  RESEAT  — INCREASED  PATRONAGE 
HAS  PAID  THE  COST  FOR  MANY  OWNERS. 

Ask  Us  }  “How  can  I  reseat  and 

pay  for  new  chairs  conveniently?” 

AMERICAN  SEATING 
COMPANY 

P  A  Makers  of  Dependable  Seating  for  Theatres 
and  Auditoriums 

General  Offices:Grand  Rapids, Michigan 

BRANCHES  IN  ALL  PRINCIPAL  CITIES 


COMFORT  —  The  Greatest  Star  Of  Them  All  ! 


38 


Aug  1'35 


THE  PHILADELPHIA  EXHIBITOR 


Local  Release  Dates 

METRO 

Murder  Man,  July  22-24;  Mad  Love,  July 
25-27;  Woman  Wanted,  August  3-6. 

UNIVERSAL 

Lady  Tubbs,  July  19-25. 

PARAMOUNT 
Shanghai,  July  19-25. 

Smart  Girl,  July  25-27;  Man  on  the  Flying 
Trapeze,  July  26-August  1. 

WARNERS 

Oil  for  Lamps  of  China,  June  12;  Alibi 
Ike,  June  28;  Stranded,  July  4;  Going  High¬ 
brow,  July  5;  Don’t  Bet  on  Blondes,  July  12; 
Front  Page  Woman,  July  20;  Broadway 
Gondolier,  July  24. 

COLUMBIA 

Champagne  for  Breakfast,  July  18-20. 
Riding  Wild,  August  1. 

FOX 

Ginger,  July  3;  Orchids  to  You,  June  29; 
Silk  Hat  Kid,  July  16;  Curly  Top,  July  25; 
Farmer  Takes  a  Wife,  July  17;  Dante’s  In¬ 
ferno,  August  16. 

FIRST  DIVISION 

Honeymoon  Limited,  July  23;  Dawn 
Rider,  July  13;  Cyclone  of  the  Saddle,  July 
24. 

RKO 

Becky  Sharp,  July  5;  She,  July  19. 


Icedaire  Gains 

Announcement  is  made  by  the  Typhoon  Air 
Conditioning  Co.,  Inc.,  New  York  City,  of  the 
signing  of  a  contract  by  the  Fifth  Avenue  Play¬ 
house,  New  York  City,  to  install  an  Icedaire 
Air  Conditioning  System.  J.  F.  Dailey,  presi¬ 
dent,  Typhoon  Air  Conditioning  Co.,  Inc.,  re¬ 
ports  the  following  Icedaire  systems  completed 
within  the  past  week :  Apollo  Theatre,  Philadel¬ 
phia  ;  Riant  Theatre,  Conshohocken ;  Coates- 
ville  Auditorium,  Coatesville.  Icedaire  sales 
this  year  have  already  exceeded  the  total  for 
the  past  three  years,  and  prospects  indicate  an 
even  bigger  year. 

Popularity  of  Icedaire  Air  Conditioning  sys¬ 
tems  among  exhibitors  throughout  the  Eastern 
United  States  is  explained,  writes  Dailey,  by 
the  extremely  low  initial  cost  and  economical 
operating  expense. 


Print  Shortage 

Exhibitors  are  beginning  to  complain 
that  there  is  a  print  shortage  in  some 
exchanges. 

It  seems  that  not  only  are  they  having 
difficulty  in  getting  the  shows  when  they 
want  them  but  in  some  cases  the  prints 
have  been  routed  from  one  theatre  to 
another  so  that  performances  have  been 
made  with  little  to  spare.  The  fault 
isn’t  that  of  the  delivery  company  but 
that  of  the  exchange  which  doesn’t  want 
to  carry  too  heavy  a  print  overhead  and 
wants  to  work  what  prints  it  has  as  close 
as  possible. 

Exhibitors  are  wondering  what  will 
happen  if  Sunday  movies  arrive. 


Percentage  Pass  Problem 

Some  local  exhibitors  are  perturbed 
because  at  least  two  local  distributors 
demand  an  accounting  and  a  percentage 
of  money  taken  in  with  passes. 

Fox,  after  asking  an  exhibitor  what 
his  normal  pass  intake  is,  places  the 
figure  in  the  contract.  Metro  figures 
that  5%  of  the  total  admissions  over 
a  number  of  pictures  is  a  fair  figure. 

In  each  case,  the  theatre  is  limited  to 
the  figure  called  for.  Any  passes  re¬ 
ported  over  have  to  be  included  in  the 
percentage  return  at  so  much  apiece. 

The  new  trend  resulted  from  the  fact 
that  some  houses  have  been  flooding 
neighborhood  with  thousands  of  passes. 
When  these  come  in  on  a  percentage  en¬ 
gagement,  it  cuts  into  the  distributors’ 
receipts.  Therefore,  the  distributors 
want  a  percentage  of  pass  money.  Ex¬ 
change  contacted  says  that  if  anybody 
thinks  such  an  attitude  is  unfair  they’ll 
be  glad  to  talk  it  over. 


AROUND  THE  TOWN 

WITH 

LOU  SCHWERIN 


Artie  Cohn  is  "rest  curing’’  on  a  farm  near 
Saranac  Lake.  Everyone  wishes  him  a 
speedy  comeback. 

A1  Garfield’s  future  will  be  Miss  Nora  Gel- 
fand. 

Harold  Brason,  Earle;  Joe  Seidman,  Palace; 
Joe  Mazer,  Princess,  and  Bill  Kanefsky, 
Earle,  seen  strolling  on  the  beach  at  At¬ 
lantic  City. 

Wally  Howes,  booker  for  Trans-Lux  theatres, 
seen  on  Vine  Street  with  Bill  Matteson, 
local  T-L  manager. 

Herb  Schulman,  Arcadia,  has  been  physi¬ 
cally  in  hot  water  lately. 

Jack  Goldman  is  now  managing  the  Grange. 
Jack  is  the  official  S-W  photo  grabber. 

“Flash”  Kaplan,  Benn  Theatre,  is  quite  an 
accomplished  dancer. 

A1  Readon,  formerly  assistant,  Victoria,  is  at 
the  Keswick. 

Moe  Verbin  started  some  commotion  around 
the  Europa  a  short  time  ago  when  he 
started  burning  some  old  theatre  tickets. 

Grace  Greenfield  and  Shirley  Zagrans,  daugh¬ 
ters  of  William  Greenfield,  Riviera  The¬ 
atre,  and  Charlie  (RKO)  Zagrans,  seen 
riding  around  in  a  new  car. 

Maurice  Gable,  manager,  Palace,  is  a  golfer 
in  his  own  rights. 

Dorothy  Rogers,  attractive  cashier,  Bromley, 
will  take  up  her  new  duties  as  cashier  at 
Keith’s. 


WANTED!  1 000  More  live  Showmen 
to  use  the  HIT  OF  THE  YEAR  .  .  . 

TREASURY  NIGHT 

Stops  Trnffio  Et'eri/irhoro 

Those  interested  in  territorial  franchises  ’ 
may  get  in  touch  with —  ““ 

MITCHEL  FITZER,  Rivoli  Theatre,  Syracuse,  N.  Y. 


Colonial  Theatre  baseball  team  copped  a 
beautiful  cup  when  it  defeated  the  Wil¬ 
mington  nine  at  the  Warner  Club  picnic. 

Phil  Mannes  is  managing  the  Lindley. 

Joe  Feldman  started  on  a  vacation  trip. 

Harry  (National  Theatre  Supply)  Blumberg 
seen  on  the  beach  at  Atlantic  City. 

Dave  Titleman  seen  giving  the  water  a  break 
at  the  world’s  playground. 


TRENTON 


Lincoln  Theatre,  at  a  special  master’s  sale  in 
office  of  Mercer  County  sheriff,  Trenton, 
N.  J.,  July  25,  resulting  in  passing  of  title 
to  Frank  V.  Storrs,  New  York  City,  as  trus¬ 
tee  for  the  majority  group  of  bondholders. 
Transfer  was  effected  to  satisfy  a  mortgage 
of  $1,035,224  held  by  the  Manufacturers 
Trust  Company,  of  New  York. 

William  C.  Hunt  plans  to  re-open  his  two 
Newark,  N.  J.,  theatres  in  September. 

Herman  C.  Wahn,  formerly  State  and  Stacy 
Theatres,  is  now  a  member  of  the  staff  of 

ERC. 

Rialto  Theatre  Company  acquired  the  Rialto 
Theatre  property  from  Mrs.  Helen  B.  Hil- 
dinger,  July  25. 

Stacy  Theatre  management  plans  to  install 
a  cooling  system  in  the  playhouse,  National 
Theatre  Supply  Company  furnishing  the 
apparatus. 


Early  Buying 


Exhibitors  who  bought  early  this  sea¬ 
son  think  they  have  gotten  a  break. 

Recently,  it  has  been  reported  that 
some  exchanges  have  tilted  their  de¬ 
mands  from  the  early  season  deals. 

Reasons  given  are  changes  in  pro¬ 
duction  setups  in  some  instances  as  well 
as  the  distributors  figuring  that  with 
Sunday  movies  there  will  be  more 
money  in  it  for  them. 


• 

Official  Letter 
Service  to  the 
Motion  Picture 
Industry 

Accurate  List 
of  all  Theatres 
and  Executives 

Mimeographing 
Multigraphing 
Public  Stenography 

Addressing  -  Folding 
Enclosing  -  Mailing 

Advertising 

Publicity 

Printing 

GERALDINE  S.  PORTER 

Advertising  and  Letter  Service 

5927  Carpenter  Street 

Bell:  GRAnite  5927 

THE  PHILADELPHIA  EXHIBITOR 


39 


THE  SHORTS  PARADE 

THREE-REEL  ONE-REEL 


One  reelers  .  .  .  Two  reelers 
.  .  .  Three  reelers  .  .  .  Classi¬ 
fied  alphabetically. 


Travel 


Novelty 

THE  LAST  WILDERNESS.  Howard  Hill.  30m.  Cut 
down  from  a  longer  feature  length,  this  three  reel 
version  now  available  is  an  exciting  and  gripping 
short  subject  devoted  to  catching  wild  animals  in  the 
western  part  of  the  country  with  bow  and  arrow. 
With  animal  fights,  with  a  new  kind  of  hunting,  the 
short  has  strong  possibilities  as  an  added  attraction. 
Short  version  moves  swiftly  and  can  be  ballyhooed, 
especially  to  some  type  houses.  GOOD. 


TWO-REEL 


Color  Cartoon 

LITTLE  ROVER.  Columbia — Color  Rhapsodies.  7m. 
A  dog  who  wants  to  travel,  does,  leaves  home,  gets 
plenty  of  setbacks,  which  prove  too  much  for  him 
and  he  comes  home  sader  but  wiser.  Color  is  gag  and 
gags  are  of  good  standard.  SATISFACTORY. 

S  NBAD  THE  SAILOR.  Celebrity — ComiColor.  8m. 

Sinbad  the  Sailor  has  a  pirate  ship,  meets  another 
boat,  fights,  etc.  Mix  in  a  parrot,  treasure  chest, 
pirate  atmosphere  and  the  result  is  a  satisfactory 
short,  with  the  color  a  standout.  OKAY. 


Cartoon 


FORWARD  AMERICA.  Vitaphone- — See  America  First — 
Newman.  10m.  This  one,  last  of  the  series,  covers 
the  period  from  1933  to  the  present.  Made  up  mostly 
of  newsreel  clips,  it  is  not  as  interesting  as  some 
of  the  others.  Shots  of  Roosevelt  being  nominated, 
taking  his  oath  of  office,  also  pictures  of  some  high¬ 
lights  in  the  New  Deal  are  shown.  A  review  of  the 
progress  the  country  has  made  in  science  and  inven¬ 
tions  the  last  quarter  century  is  included.  FAIR. 


NORWEGIAN  SKETCHES.  Central  Film.  10m.  For 
those  who  love  travel  pictures  this  one  devoted  to 
Norway  should  carry  plenty  interest.  Mountains, 
landmarks,  etc.,  are  shown,  with  good  photographs 
and  narration.  This  is  a  class  travel  subject  for 
the  better  type  houses.  GOOD. 


Comedy 

4  STAR  BOARDER.  Metro - Charley  Chase.  20m. 

Charley  Chase.  Average  Chase  comedy  with  some 
laughs  tTfe  audience  will  enjoy.  Charlie  marries  a 
girl  whose  aunt  from  Australia  promises  to  give  half 
of  her  fortune  to  her  as  a  wedding  present.  Aunt 
thinks  she  is  married  to  an  old  boy  friend  and  doesn't 
know  of  'Charlie.  When  aunt  decides  to  visit  them 
they  get  the  boy  friend  to  act  as  husband,  Charlie  as 
star  boarder.  Aunt  doesn’t  like  Charlie,  but  when 
the  phony  husband  persuades  the  aunt  to  bet  on  a 
horse  and  she  thinks  she  has  lost  money,  with  Charlie 
having  advised  her  against  doing  it,  she  changes  her 
mind.  It  ends  with  the  boy  friend  marrying  the  aunt 
and  Charlie  and  wife  being  reunited.  SOME  LAUGHS. 


THE  LIGHT  FANTASTIC.  Fox-Educational — Star  Per¬ 

sonality.  19m.  Ernest  Truex,  Mary  Jane  Barrett, 
Jane  Winton.  Amusing  comedy  with  Truex  as  the 
dentist  who  likes  to  dance  but  can't  do  it  very  well, 
and  wants  to  teach  him,  developments  come  quick 
Because  the  other  fellow's  wife  sympathizes  with  him 
and  snappy  with  Truex's  wife  and  the  other  woman's 
husband  plenty  on  the  warpath.  Finally,  to  prove 
that  he  was  really  taking  dancing  lessons  all  the  time, 
he  puts  on  a  tango  with  the  other  man’s  wife  and  it 
turns  out  dandy.  This  should  appeal  to  husbands  and 
wives  especially.  PLEASANT. 


Musical 

FILM  FOLIES — RAY  PERKINS  REVUE.  Vitaphone — 

Broadway  Brevities.  19m.  Radio-light  Ray  Perkins 
includes  some  amateurs  as  well  as  some  radio  stars  in 
this  two  reeler.  Prominent  are  Jerry  Cooper,  Benay 
Venuta,  a  radio  name,  the  Happy  Sisters,  others  in  a 
pot-pourri  kept  running  by  Perkins.  Where  amateurs 
might  mean  something,  where  Perkins’  radio  name 
has  been  publicized,  this  will  be  of  some  v:lue.  He 
m.  c.’s,  introduces  the  acts  and  supplies  some  wise 
cracks.  DIFFERENT. 


THE  LOVE  DEPARTMENT.  Vitaphone— Broadway  Brev¬ 
ity.  20m.  Bernice  Claire,  as  an  advice-to-the-love- 
lorn  editor  decided  to  seek  some  of  the  romance  she 
has  been  writing  about,  and  goes  to  the  Riviera, 
Finding  but  spurious  romance,  she  returns  to  marry 
rising  young  reporter.  Pretty  good  comedy,  with 
the  several  musical  numbers  somewhat  better.  GOOD. 


Travel 

COLORADO.  Major  Films.  20m.  Wilfred  Lucas,  nar¬ 
rator.  This  looks  as  if  it  might  have  been  made  by 
the  Colorado  Chamber  of  Commerce.  Devoted  entirely 
to  an  automobile  trip  through  Colorado  cities,  moun¬ 
tains,  Pike's  Peak,  caverns,  Indian  ruins,  gorges,  can¬ 
yons,  etc.,  the  print  seen  was  pretty  jerky,  appears  as 
if  it  has  been  cut  down  from  longer  length.  Narrator 
talks  continuously,  is  okay  when  he  gives  descriptive 
or  historical  material,  but  not  so  interesting  when  he 
attempts  humor.  Too  long  for  the  average  house,  this 
might  appeal  in  some  spots  where  patrons  like  edu¬ 
cational  or  historical  subjects.  FAIR. 


WINGS  OVER  EVEREST.  Fox-Educational — Special. 
22m.  Pictorial  account,  with  Lowell  Thomas  narrat¬ 
ing,  of  the  1934  Fellows  Expedition  to  Mt.  Everest, 
with  the  climatic  epochal  flight  over  the  “Goddess 
Mother  of  the  World."  While  somewhat  too  long  for 
usual  program  filler,  picture  is  smash  thriller  for 
class,  scientifically-minded  audiences.  Excellent  pho¬ 
tography  (especially  of  Mt.  Everest  peak  and  famed 
“plume”)  and  narrative  replete  with  thrills,  suspense, 
drama.  EXCELLENT. 


BUDL'Y  STEPS  OUT.  Vitaphone — Looney  Tune.  7m. 

While  Buddy  and  the  girl  friend  step  out,  Buddy's 
picture  comes  to  life.  With  the  help  of  Atlas,  he  rescues 
canary  frozen  in  the  snow.  Story  and  development 
are  ordinary,  but  the  diminutiveness  of  “actors" 
make*  the  yarn  entertaining,  clever.  GOOD. 

DIZZY  DIVERS.  Paramount — Popeye.  7m.  This  time  Pop- 
eye  and  Bluto  have  an  undersea  battle  with  Popeye  the 
winner  because  of  his  loyalty  to  spinach.  All  this 
happens  after  Bluto  steals  the  treasure  map,  with 
Popeye  getting  it  back,  of  course,  after  he  trounces 
Bluto  under  water.  OKAY. 

MOANS  AND  GROANS.  Fox-Educational — Terry  Toon. 

6m.  The  farmer  has  a  toothache,  wants  to  get  it 
fixed,  takes  gas,  dreams  of  floating  in  the  heavens, 
runs  into  plenty  trouble  and  then  meets  Venus  who 
makes  a  play  for  him.  Then  the  gas  wears  out  and 
the  farmer  wants  it  to  happen  all  over  again  so  he 
asks  the  dentist  to  give  him  gas  and  pull  another 
tooth.  SO-SO. 


Color  Musical 

EARLY  IN  THE  MORNIN’.  Pizor.  Sm.  Southern 
scenes,  based  on  Edgar  Guest's  poem,  shots  of  brooks, 
water,  streams,  trees,  flowers,  etc.,  Norman  Broken- 
shire's  narration,  Al  Shayne's  singing,  a  music  theme 
help  make  this  short  one  of  the  better  variety.  GOOD. 

OLD  PROSPECTOR  TALKS.  Pizor.  S  m.  This  one 
has  Edgar  A.  Guest's  “The  Prospector”  as  the  idea,  with 
shots  of  a  veteran  prospector  and  his  mule  looking 
for  gold.  It  has  been  handled  well,  has  Norman  Brok- 
shire  doing  announcing,  with  Al  Shayne  singing  a 
song.  This  should  please  anywhere.  GOOD. 


Musical 

FOLLOW  THE  LEADER.  Paramount — Headliner.  10m. 
Isham  Jones  and  orchestra,  Virginia  Verrill.  With  vocal 
solos,  band  numbers,  scenic  views,  this  is  potpourri. 
The  scenic  views  don't  seem  to  fit  in  with  the  rest 
of  the  short,  which  is  the  usual  band  entrant.  FAIR. 

THE  MAGIC  OF  MUSIC.  Paramount.  10m.  Richard 
Himber  and  radio  orchestra — The  Champions — appear 
in  this  pleasant  but  only  fair  musical.  Himber  is  at 
a  party;  is  entertaining  as  magician;  accepts  dare  to 
produce  his  orchestra  from  nowhere.  He  does;  and 
use  is  made  of  camera's  ability  at  “magic.”  Several 
numbers  by  his  orchestra,  a  dance  number,  a  hot-cha 
song  take  up  ten  minutes.  FAIR. 


Novelty 

NATURE  SPEAKS.  Paramount — Varieties.  10m.  With 

David  Ross  doing  the  narrating,  some  beautiful  scenic 
shots,  this  type  reel  should  be  of  advantage  anywhere. 
Ross'  voice  is  pleasing,  the  entire  subject  is  restful. 
Result  is  a  change  of  pace  for  all  houses  which  play 
it.  The  poetry  is  also  worthy  of  attention.  GOOD. 

PARAMOUNT  PICTORIAL,  No.  13.  Paramount.  Three 
clips,  Willard  Robinson,  gadgets  for  madame,  steel 
thunderbolts,  are  included.  Only  the  first  won’t  re¬ 
ceive  much  attention.  The  third  clip,  devoted  to 
streamline  trains,  should  prove  of  interest  to  all  audi¬ 
ences.  GOOD. 

PR'NCE,  KING  OF  DOGS.  Metro — Pete  Smith — Oddity. 
8m.  Prince,  the  famous  movie  dog,  is  put  through 
his  paces  and  does  many  seemingly  impossible  feats. 
Will  prove  interesting,  especially  to  dog  lovers. 
Smith’s  running  talk  with  his  usual  wise  cracks  helps 
considerably.  GENERALLY  ENTERTAINING. 


SAFETY  DEVICE  IS  A  f 
MUCH  ABUSED  TERM  • 

There  is  Only  One — 


AIR  CONDITIONING 

Circulation  of  Air  Without  Craft 
•PURIFICATION  •DEODORIZATION 
•COMPLETE  ^POSITIVE 
•  PRACTICAL  L  LOW  PRICED 

The  System  that  created  applause  at  the  recent 
Republic  Pictures  Luncheon 

More  Than  a  Dozen  Local  Theatre  Installations 

FRESH’ND  AIR  DISTRIBUTORS 

1314  Vine  Street,  Philadelphia 

SPRuce  2690  LOCust  7914 


The  smart  theatre  owner  will  find  listed 
here  numerous  services  which  will 
interest  him  during  the  successful 
operation  of  his  showhouse.  Each  com¬ 
pany  is  an  authority  in  its  field  and 
through  long  experience  has  proved 
reliable  and  trustworthy. 


Tell  Our  Advertisers 
You  Sa  w  It  In 

The  Philadelphia 
Exhibitor 


40 


Aug  1  ’  3  5 


THE  PHILADELPHIA  EXHIBITOR 


Krouse  Scores 


Lou  Krouse,  famed  bibliophile  and 
head  of  Local  307,  IATSE,  is  becoming 
an  accomplished  dancer.  Recently,  at 
Atlantic  City,  while  on  the  sidelines  a 
lot  of  exhibitors  waited  to  talk  business 
(and  are  still  waiting)  terpsichorean 
king  Krouse  danced  with  Mrs.  Krouse, 
thrilled  everyone. 


y  o  f 

l  K 

Word  h  as  been  received  here  of  the  serious 
illness  in  Jamestown,  N.  Y.,  of  George 
Shewell,  former  manager,  Rialto  theatre 
here. 

Winner  of  a  $50  cash  prize  in  the  Philadel¬ 
phia  Managers’  Parade  held  recently, 
Sydney  J.  Poppay  showed  his  appreciation 
for  his  employes  by  tendering  them  a  ban¬ 
quet.  He  invited  the  managers  of  the  other 
theatres. 

Sid  Poppay,  R  ialto,  has  organized  a  Buck 
Jones  Club.  Poppay  arranged  with  a  local 
sporting  goods  dealer  to  furnish  six  prizes 
to  be  distributed  among  those  attending 
the  fifteen  consecutive  shows  at  which  a 
new  Buck  Jones  serial  is  being  shown. 

Cleon  Miller,  manager,  Strand,  is  enjoying  a 
two  weeks'  vacation  at  Beach  Arlington, 

N.  J. 

Managers  of  the  four  York  Warner  Theatres 
made  a  house  to  house  canvass  of  the  city, 
to  obtain  signers  for  a  petition  for  a  vote 
in  the  fall  on  Sunday  movies  bill. 

Richmon  d  Flinchbaugh,  Ritz  staff,  is  the 
proud  father  of  a  bouncing  baby  girl. 
Irving  Mirisch,  manager,  Majestic,  Gettys¬ 
burg  was  recently  presented  with  a  baby 
boy. 

William  Israel,  district  manager,  was  relieved 
of  his  duties  here,  effective  July  26. 

Abe  Halle,  arranged  a  tie-up  with  a  local 
enamel  company,  whereby  he  distributed 
several  thousand  colored  pictures  of 
Miriam  Hopkins  for  Becky  Sharp. 
Enamel  company  paid  for  the  pictures. 
Local  papers,  ordinarily  a  bit  cool  toward 
the  theatres,  went  along  with  Abe  on  the 
picture. 

Bill  Richley,  York,  independent  house,  adver¬ 
tised  “Ginger"  for  two  weeks  in  advance 
of  its  opening. 


SOS  Cinemaphone  16 

From  SOS  Corporation  comes  an 
announcement  of  Cinemaphone  16mm. 
projectors,  complete  sound  on  film 
mechanism,  full  AC  amplification, 
dynamic  speaker,  all  tubes,  65  ft.  voice 
cable  from  speaker  to  amplifier,  ready 
for  the  screen. 

With  outstanding  features  which  in¬ 
cluded  easy  operation,  no  installing,  no 
batteries,  easy  to  carry,  positive  syn¬ 
chronization,  sound-on-film  reproduc¬ 
tion,  using  sound  or  silent  film,  it  looms 
as  a  big  buy  for  theatres,  schools, 
churches,  ships,  hotels,  camps,  civic  or 
fraternal  organizations,  etc. 

Sales  on  Sound  Corporation  will  send 
further  information  to  anyone  inter¬ 
ested.  Price  is  reasonable. 


MID-JERSEY 


Manager  Finn,  Stanley,  Atlantic  City,  so  busy 
he  doesn’t  go  in  swimming;  Front  Page 
Woman"  got  a  big  campaign. 

Hy  Walter,  Weilland  and  Lewis  circuit,  At¬ 
lantic  City,  giving  free  boat  rides  on  new 
boat.  Film  business  folk  ride  free.  Ander¬ 
son  Bergseth  and  Hy  Jacobs  have  been  fre¬ 
quent  riders. 

Manager  Cassidy,  Virginia  Theatre,  A.  C., 
busy  with  “Love  Me  Toni  ght.” 

Jack  Waxman  trying  to  sail  Captain  Si  Wax- 
man’s  boat  as  latter  AC’er  lies  ill  in 
Philly  hospital. 

Si  Tannenbaum  has  Palace,  AC,  under  con¬ 
trol  with  his  white  trousers. 

John  Bodley  handling  Hunt  Trenton  posses¬ 
sions  okay. 

Mr.  and  Mrs.  Bill  Keegan  vacationing  in 
Wildwood.  Bill  Gersch  also  there. 

Manager  Singer,  Blakers’,  Wildwood,  always 
figuring  out  new  stunts. 

Rocco  Palese,  Victoria,  Camden,  waiting  for 
that  golf  tournament  with  Si  Meyers, 
Moorestown.  Belber  and  Keyes  are  sec- 


Manager  Available 

A  manager,  with  20  years’  experi¬ 
ence,  is  available  for  any  type  house. 
Get  in  touch  with  Box  WF,  THE 
EXHIBITOR. 


AC  Operators  Break 

Members  of  the  Atlantic  City  local  of 
the  IATSE  are  getting  a  break  these 
days.  The  AC  union  has  been  taking 
men  in  from  Newark  and  other  spots 
because  of  a  shortage  of  operators  down 
there. 

Local  307,  Philadelphia,  tried  to  place 
some  men  in  the  town,  but  at  last  re¬ 
ports  some  AC  operators  were  work¬ 
ing  on  two  jobs  the  same  day,  which  not 
only  makes  a  grind  of  it  but  is  liable  to 
result  in  decreased  efficiency  as  far  as 
the  operation  of  the  booth  is  concerned. 


onds  for  him.  Myers  doesn't  have  any 
seconds  so  that’s  why  he  doesn’t  accept 
the  challenge. 

Abe  Franks  party  still  unscheduled. 

AI  Sterling,  Stanley,  Bridgeton,  quite  a  hit 
with  Quality  Print  girls. 

Reba  Newman,  bookkeeper,  New  Jersey 
Messenger,  is  going  on  her  vacation.  Joe 
and  Carl  are  arguing  which  one  is  going 
to  take  her. 

Members  of  New  Jersey  Messenger  are  hav¬ 
ing  a  picnic  at  Grenloch,  August  4,  at 
3  P.  M.  George  Bell  is  chairman.  Anyone 
wishing  to  go  get  in  touch  with  chairman. 
Children  and  transportation  free. 

Harry  Brown,  Washington  FD  manager,  was 
a  boardwalk  visitor  with  the  Mrs.,  first  time 
in  several  years. 


Index  to  Advertisers 

e 


S.  Abrahams  and  Company,  Inc...  43 
American  Heating  &  Ventilating  41 

American  Seating  Company .  37 

Apex  Garage  .  36 

Berlo  Vending  Company  .  36 

Harry  Brodsky  Decorating  Com¬ 
pany  .  42 

Business  Machinery  Company....  42 

Columbia  Pictures  Corporation 

31,  32,  33,  34 

Frank  De  Giuseppe  Company .  42 

First  Division  Exchanges,  Inc. 


Front  Cover 

Fox  Film  Corporation  ..  3,  4,  5,  6,  7,  8 


Freshn’d-Airf.  .  39 

General  Register  .  37 

Hardwick  and  Magee  Company....  42 

Edwin  R.  Harris .  41 

Horlacher  Delivery  Service,  Inc.  . .  35 

Charles  H.  Kenney  Studios  .  41 

M.  Krakowitz  and  Sons,  Co.  41 

Metro-Goldwyn-Mayer 


25,  26,  Outside  Back  Cover 
National  Penn — National  Kline.  35 


National  Theatre  Supply  Com¬ 
pany  .  43 

Novelty  Scenic  Studios .  41 

Geraldine  S.  Porter .  38 

Paramount  Decorating  Company, 
Inc .  42 

Price  Premiums  .  43 

Quality  Premium  Distributors, 
Inc .  43 

RKO-Radio  Pictures,  Inc.  .  28,  29 

Republic  Pictures  Corporation  14,  15 
S.  and  E.  Electric  Sign  Company..  42 

S.  O.  S.  Corporation .  43 

Sentry  Safety  Control . 38,  39,  43 

Edward  Sherman  .  36 

David  Supowitz  . 35,  41 

Thalheimer  and  Weitz .  30 

Treasury  Night  .  38 

Typhoon  Air  Conditioning  Com¬ 
pany  .  41 

United  Artists  . 20,  21 

Universal  Pictures 

Inside  Front  Cover,  17 

Voigt  Decorating  Lighting .  42 


All  companies  listed  above  may  be  relied  upon  for  fair  dealing,  co-operation  and 
high  business  principles.  THE  EXHIBITOR  directs  your  specific  attention  to  their 
advertisements  in  this  issue. 


THE  PHILADELPHIA  EXHIBITOR 


Aug  1'35 


41 


Colonel  Segall 


Second  victim,  locally,  of  the  Ken¬ 
tucky  Colonel  epidemic  is  Colonel 
Charles  Segall.  He  received  his  ap¬ 
pointment  last  week,  and  is  now  giving 
away  mint  juleps  on  demand.  Ask  him 
for  one. 


Heard  In 

ROSSTOWN 


C 


Verbin  Heir 
Arrives 


Is  Kalman,  Frankford  Theatre;  Is  Fleisher, 
333  Market  Street;  Jack  Keiner,  Dava 
Supowitz’s  office,  went  camping  in  the 
Poconos  for  a  week. 

Milt  Rogasner’s  wife  went  to  the  dentist,  took 
gas,  felt  ill,  was  driven  through  the  park 
to  revive  her. 

Word  comes  down  from  Nanticoke  that  Bill 
Quigley  is  seriously  ill. 

J.  Harry  Knoblauch,  manager,  Nixon  The¬ 
atre,  was  awarded  the  distinguished  serv¬ 
ice  certificate  of  the  American  Legion  as 
a  presentation  of  the  James  J.  Barry  Post. 
The  citation  was  in  recognition  of  service 
to  the  community  and  Legion. 

Tower  Theatre,  operated  by  Norris  Amuse¬ 
ment  Company,  Philadelphia,  has  replaced 
its  old  sound  system  with  new  RCA  Pho¬ 
tophone  High  Fidelity. 

Harry  Dembow,  the  inde  chain  operator,  had 
a  birthday  July  22,  threw  a  party  at  his 
summer  shore  home,  attended  by  members 
of  his  family. 

Nat  Levy,  RKO  district  manager,  likes  black¬ 
berries  and  cereal. 

Strand  Theatre,  Doylestown,  is  closed  Tues¬ 
day  and  Thursday  during  July  and 
August. 

Bernard  Haines  is  opening  the  Plaza  Theatre, 
Perkasie,  Labor  Day.  House  will  be 
booked  by  Sam  Frank.  Haines  used  to  be 
at  the  Nixon.  House  is  being  renovated 
throughout. 

Sam  Frank  opens  Runnemede  Theatre  late  in 
August.  Renovation  is  now  in  progress. 
ERP1  sound  will  be  used,  with  Harry 
Brodsky  the  decorator. 

Sam  Frank  is  opening  the  Palace  Theatre, 
Hammonton,  Labor  Day.  ERP1  sound  is  in¬ 
stalled. 

Douglas  Theatre  operator  Resnick  is  now 
rumored  interested  in  the  old  Broadway, 
31st  and  Greenwood. 

With  reports  that  Dave  Shapiro  and  Leo  Posel 
have  gotten  together,  it  is  expected  that 
the  State  Theatre,  5th  and  Lehigh,  will  not 
be  reopened. 

Manager  Annisman  had  an  operation  per¬ 
formed  by  capable  surgeon  Warner  Club 
physician  Reuben  Lewis. 

Elsie  Finn,  “The  Record's”  movie  scribe,  is 
taking  a  jaunt  to  Hollywood  with  her  hus¬ 
band  soon.  She  intends  to  witness  pro¬ 
duction  on  “Love  Song,”  the  Lily  Pons 
picture  which  Radio  is  making  from  the 
story  which  she  wrote  with  David  Wittels. 

Artie  Cohn,  who  has  been  making  such  a 
swell  job  of  the  Lindley  Theatre  (S-W) 
is  resting  in  New  York  State.  His  hard 
work  caused  him  to  take  a  leave  of 
absence. 


Harp  Levin,  manager,  Liberty  Theatre, 
Tacony,  has  been  on  a  leave  of  absence. 

Wilson  Heller,  Liberty,  Tacony,  married  Miss 
Edith  Shilling  recently. 

“Sunny”  Rogalski,  cashier,  Colney,  is  taking 
a  6  weeks’  leave  of  absence. 

Herbert  Schwinger  is  the  new  doorman  at  the 
Leader. 

Jack  Goldman  is  a  Stanley- Warner  relief 
manager  during  the  summer. 

Fox  Theatre  has  tied  up  with  the  Showmen  s 
Jubilee  Week  in  Atlantic  City. 

When  John  Monroe  played  a  western  at  Fore- 
paugh’s  Theatre,  8th  Street,  the  plot  called 
for  shooting.  Just  about  the  same  time 
some  people  nearby  claimed  they  heard 
shots  on  the  third  floor  of  a  bui  lding.  The 
police  couldn't  find  anything,  but  maybe 
it  was  just  the  western. 

Mel  Koff  has  resigned  from  the  Marcus  Hook 
operations. 

E.  W.  Humphries  has  the  Opera  House, 
Woodstown. 

With  everybody  on  the  street  wondering  what 
will  happen,  the  Met  opened.  First  few 
days  were  light,  with  the  weather  not  help¬ 
ing.  Several  individuals  who  were  inter¬ 
ested  had  the  house  checked. 

Monte  Salmon  sailed  on  the  S  S  Bremen. 
Communists  made  a  demonstration.  No 
one  thinks  that  it  was  a  ballyhoo  for  one 
of  the  Tower’s  pictures. 

Comerford  is  building  a  new  house  in  Haw¬ 
ley  to  replace  the  Dreamland  Theatre,  re¬ 
cently  destroyed  by  fire.  House  will  be 
ready  by  October  1. 

A  new  theatre  is  reported  for  Riverside,  N.  J., 
in  the  near  future. 

Joe  Conway  closed  his  Egyptian  Theatre  for 
three  days  while  Armando  Ricci  redeco¬ 
rated. 

Stanley-Warner  houses  which  finished  at  the 
bottom  on  the  recent  drive  were  the  Ger¬ 
mantown,  Lyric,  Queen,  Colonial  (Ger¬ 
mantown),  Earle,  Grand  (Lancaster), 
Princess,  Circle,  Earl,  Aldine.  Leaders  were 
the  Yorktown  Aldine  (Wilmington),  Ar¬ 
cadia  (Wilmington),  Astor  (Reading), 
Cross  Keys,  Felton,  Orpheum,  Waverly, 
Forum,  Wynne,  Strand,  Majestic  (Gettys¬ 
burg),  Keith's,  Stanton,  Liberty  (Tacony), 
Seltzer,  Imperial  (60th  Street),  Strand 
(Reading),  Karlton,  Grove,  Collingswood, 
Sedgwick,  Rialto  (York),  Levoy  (Mill¬ 
ville),  Lindley,  Park,  Lansdowne,  Manor, 
Ritz,  Logan,  Capitol  (York),  Ardmore, 
Capitol  (Lancaster),  Parker,  Boyd,  Up¬ 
town,  Strand,  State  (Hanover),  Benn, 
Lion,  Strand,  Commodore,  Hamilton, 
Model,  Palace,  Holme,  Wishart,  Stanley 
(Chester),  Victoria,  Fairmount,  Grand 
(Vineland),  Rialto,  Warner  (West  Ches¬ 
ter),  Ogontz,  Richmond,  Lawndale,  Broad¬ 
way,  State  (Chester),  Clementon,  Strand 
(York).  In  the  second  class,  which  didn’t 
make  the  grade  were  State,  69th  Street, 
New  Palace,  Northeastern,  Grand  (Wil¬ 
mington),  Alhambra,  Savoy,  Grand  (Cam¬ 
den),  Princess  (Camden),  333  Market, 
Savoy  (Wilmington),  Avon,  Capitol,  Col¬ 
ney,  Keystone,  Leader,  Stanley,  Harrow- 
gate,  Columbia,  Stanley  (Camden),  Lib¬ 
erty  (Columbia  Avenue),  Allegheny,  Audi¬ 
torium,  Kent,  Orient,  Family,  Washing¬ 
ton,  Plaza. 

Rialto  Theatre,  Woodbury,  N.  J.,  reopened 
after  renovations.  Atlantic  Theatres,  Inc., 
head  Ben  Amsterdam  issued  a  personal  in¬ 
vitation  to  Vine  Streeters  to  attend  the 
opening. 

Baltimore,  Sherwood  Theatre,  Baltimore  Ave¬ 
nue,  have  had  their  fronts  changed  a  bit. 
New  neon  lamps  were  installed. 

Clarence  Batter  is  now  managing  the  Dem¬ 
bow  houses  in  Columbia. 

Dan  Negley  is  managing  the  Marcus  Hook 
Dembow  properties. 

( Continued  on  next  page ) 


READY 

REFERENCE 

EACH  COMPANY  LISTED  IS  AN 
AUTHORITY  IN  ITS  FIELD  AND 
IS  RELIABLE  AND  TRUSTWORTHY 


ACCOUNTANT  (Theatre  Spec.) 

EDWIN  R.  HARRIS 

CERTIFIED  PUBLIC  ACCOUNTANT 

Denckla  Bldg,,  Philadelphia 

Specializing  in  Theatre  Bookkeeping.  Profit  and  Loss 
Statements  and  State  and  Federal  Tax  Returns 
for  more  than  19  years 

THE  SMALL  MONTHLY  SUM  WILL  SURPRISE  YOU 


AIR  CONDITIONING 


Specializing  in  the  Cooling,  Heating  and  Venti¬ 
lating  of  Theatres  for  More  Than  Fifteen  Years. 

The  American  Heating  and  Ventilating  Co. 

1505  Race  Street,  Philadelphia 


NATURE'S  ONLY  EQUIVALENT! 


ARCHITECT 


DAVID  SUPOWITZ 

Theatre  Architect 

Remodeling  and  Rebuilding 
246  S.  15th  STREET 

Pennypacker  2291 


DECORATIVE  GLASS 


We  specialize  in  GLASS  for  Theatres 

Specify:  VARICOLITE 

See  the  new  mirror  booth  at  the 
IRIS  THEATRE,  Kensington  and  Allegheny 
Write  for  particulars  and  samples 

M.  KRAKOVITZ  AND  SONS,  CO. 

4TH  AND  MORRIS  STREETS,  PHILA. 
Dewey  8600  Main  2301 


DRAPERIES 


The  Larger  and  Greater — 

NOVELTY  SCENIC  STUDIOS 

- INC. - 

INTERIOR  DECORATIONS  :  DRAPERIES 

SCENERY  :  ACCOUSTICAL  TREATMENTS  =  RIGGING 

611-625  W.  43rd  St.  New  York,  N.  Y. 


CHARLES  H.  KENNEY  STUDIOS 

-  INC. - 

House  Draperies 

Sound  Proofing 

Stage  Settings 

112-118  W.  44TH  ST.  NEW  YORK  CITY 

BRYANT  9-2265  M  ED  A  L  ION  3-4819 


42 


Aug  1  ’35 


THE  PHILADELPHIA  EXHIBITOR 


_ CARPETS _ 

CARPETS 

for  theatres 

Special  designs  and  colors  in  dur¬ 
able  grades.  Estimates  gladly  submitted. 

HARDWICK  &  MAGEE  CO. 

1220  Market  Street,  Philadelphia 


INTERIOR  DECORATORS 

Theatrical 
Decorating 

OUR  SPECIALTY 
Phone 

Rlttenhouse  7828 
2315  Walnut  St. 

Philadelphia 


J,  SEIDMAN _ : _ : _ : _ D,  BRODSKY 

Paramount  Qecorating  (Jo.,  |nc. 

STAGE  SETTINGS  :  DRAPERIES 

CARPETS  :  PAINTING  AND  DECORATING 

311  North  13th  Street  Philadelphia,  Pa. 


LIGHTING  FIXTURES 


VOIGT 


NEW 

DECORATIVE  LIGHTING 

FOR  YOUR  THEATRE 

DRINKING  FOUNTAINS  DIRECTION  SIGNS 


I2™& Monhqomery  Ave.  Phila.Pa. 


MARQUEES  AND  SIGNS 


ccceLecTRic  siGn  co 

JOv  U33-  5cr Lone iSLRnD  cuy  n.y. 
BUILD6RS  OF  n£On  &  CLCCTRIC 

I 

eSTimflTGSs  SKGTCHeS  CH€£RFllLLy  Given  • 

\ 

OFFICE  EQUIPMENT 

TYPEWRITERS  *18# 

Rebuilt  atul  Guaranteed  1  Year 
Also—  MIMEOGRAPHS,  MULTIGRAPHS, 

50%  ADDRESSOGRAPHS,  ADDING  MA- 

SAVINGS  on  CHINES,  CHECK  WRITERS,  KARDEX 

Business  Machinery  Co.,  909  Walnut  St.,  Phlla. 


PLASTERING 

FRANK  DE  GIUSEPPE  CO. 

Plain  and  Ornamental  Plaster 

Grills — Caps — Brackets — Cornish 
Scagliola — Ventilation  Grills 
Theatre  Work  Our  Specialty 

818-20  North  48th  St.  Philadelphia 


Heard  In 


Hazleton 

George  Nevin,  Capitol,  has  been  very  busy 
with  his  soft  ball  team  which  has  chal¬ 
lenged  the  Feeley  team,  direction,  Lou 
Hartman,  to  a  game  for  Hazleton  cham¬ 
pionship.  For  "Folies  Bergere,”  George 
had  the  biggest  front  ever  made  for  any 
picture  at  the  Capitol,  using  a  sound  truck 
around  town  and  20  boys  on  the  street.  He 
also  started  a  Shirley  Temple  Club  for  the 
kiddies  and  at  the  showing  of  "Our  Little 
Girl”  presented  all  the  members  with  but¬ 
tons.  With  the  opening  of  "Star  of  Mid¬ 
night,”  a  real  Hollywood  premiere  was 
staged  with  about  thirty  of  the  various 
folks  about  town  attending  dressed  as 
Hollywood  stars.  Main  Street  was  roped 
off  and  George  had  to  call  the  police.  Re¬ 
turn  engagement  was  staged  with  the 
showing  of  “The  Flame  Within.”  An  ad 
in  the  local  paper  offered  a  reward  of  $5 
to  any  woman  who  would  sit  alone  in  a 
dark  house  at  1  2  midnite  and  see  the 
"Bride  of  Frankenstein."  Over  100 
women  answered  the  ad  and  the  one 
selected  said  afterwards  that  she  wouldn’t 
do  it  again  for  $  I  00. 

With  showing  of  "In  Caliente  ”,  George  Nevin 
featured  the  ninth  annual  review  of  the 
Hazleton  Studio  of  Dance. 

Unions  in  this  region  united  100%  behind 
the  showing  of  "Black  Fury."  All  presi¬ 
dents,  major  unions,  endorsed  the  picture 
by  personal  letters.  Cards  were  displayed 
in  all  mines  and  shops.  Over  2500  heralds 
were  sent  by  Capitol  Theatre  to  union 
members. 

Michael  Cashmeri,  artist,  is  now  the  proud 
father  of  a  bouncing  baby  girl,  Nancy 
Ann. 

Henry  Steibing,  well  known  right  hand  man, 
has  again  taken  on  gentlemanly  instincts. 
He  is  president  of  the  1932  class  o  f  the 
Hazleton  High  School. 

George  Nevin  has  been  appointed  the  chair¬ 
man  of  the  committee  on  music  for  the 
local  Rotary.  He  has  arranged  a  free  ad 
on  the  baseball  score  sheet  of  the  local 
team  and  also  carries  several  large  signs 
along  side  of  the  scoreboard  at  the  local 
ball  park. 

Lou  Hartman,  Feeley,  has  been  featuring 
amateur  nite  every  Thursday  and  offers 
cash  prizes.  Contestants  come  right  up 
on  the  stage  and  do  their  stuff.  Local  radio 
announcer  acts  as  master  of  ceremonies 
and  gives  it  the  proper  introduction.  With 
"Our  Little  Girl"  he  made  a  tie-up  with 
a  local  department  store  whereby  every 
purchaser  of  a  Shirley  Temple  dress  would 
receive  a  free  admission. 

All  the  ushers  have  been  outfitted  with  new 
uniforms.  Staff  has  organized  a  soft  ball 
team  and  are  practicing  assiduously  for 
their  game  with  the  Capitol. 

Reading 

Dwight  Van  Meter,  Astor,  has  returned  from 
a  very  pleasant  honeymoon  trip  and  is 
settling  down. 

Dwight  and  Cal  Lieberman  have  been  right 
on  the  job  and  have  more  than  the  re¬ 
quired  signatures  for  the  petition  on  Sun¬ 
day  movie  vote. 

Cal  Lieberman  is  now  away  on  his  long 
looked  for  vacation. 

Peg  Glase,  Embassy,  ran  a  window  teaser 
on  "Charlie  Chan  in  Egypt"  that  drew 
lots  of  attention. 


HARRISBURG 


While  Jack  O’Rear,  manager,  Colonial,  was 
enjoying  a  two-weeks'  vacation  at  a  cot¬ 
tage  in  the  cool  mountains,  Jerry  Wollas¬ 
ton,  manager,  Victoria,  was  doing  double 
duty. 

A  ghost  standing  11  feet  high  walked  up  and 
down  in  front  of  Victoria  Theatre  during 
"The  Ghost  Walks.” 

Manager  John  F.  Rogers,  State,  and  assist¬ 
ant,  Francis  Deverter,  probably  were  the 
only  theatre  managers  in  town  who  were 
happy  during  the  recent  torrid  weather  be¬ 
cause  of  cooling  system. 

At  Loew’s  Regent,  Saturday  morning,  (July 
20)  manager  Sam  Gilman  and  his  assist¬ 
ant,  Bob  Etchberger,  gave  to  patrons  more 
than  I  000  Mickey  Mouse  books. 

Harrisburg  theatres  are  going  in  strong  for 
return  engagements  of  old  favorite  pic¬ 
tures. 

From  sources  that  should  know  comes  a 
report  that  there  is  to  be  a  motion  pic¬ 
ture  theatre  on  the  West  Shore,  across  the 
Susquehanna  River  from  Harrisburg,  prob¬ 
ably  in  Camp  Hill. 

Victoria  Theatre  Junior  Club,  sponsored  by 
Jerry  Wollaston,  manager,  Victoria  The¬ 
atre,  is  broadcasting  over  WHP. 

Sound  at  Loew's  Regent  was  improved  last 
week. 

Loew’s  Cadet  Band,  sponsored  by  Sam  Gil¬ 
man,  manager,  Loew’s  Regent  Theatre, 
furnished  music  at  the  annual  fair  and 
festival  of  the  Oberlin  Fire  Company,  No. 
I,  Oberlin,  five  miles  from  Harrisburg. 

Degree  team  and  the  social  club  of  the  Inde¬ 
pendent  Order  of  Odd  Fellows,  Steelton, 
gave  a  benefit  picture  show  at  the  Strand 
Theatre,  Steelton. 

Appointment  of  Frank  J.  Bettelli,  Philadel¬ 
phia,  as  a  motion  picture  operator  in  the 
State  Department  of  Education,  was  an¬ 
nounced  by  Governor  Earle,  July  18.  Sal¬ 
ary  is  $  I  620. 

A  special  matinee  was  held  at  the  State  The¬ 
atre,  Harrisburg,  for  the  little  guests  of 
the  Children’s  Home,  Harrisburg.  Manager 
John  F.  Rogers  was  host. 


CROSSTOWN 

( Continued  from  preceding  page ) 

Lincoln  Theatre  re-opens  August  23. 

It’s  a  boy  at  the  Moe  (Europa)  Verbins. 
Heralded  exclusively  in  these  columns,  th? 
youngster  arrived  July  24,  weighs  7  lbs. 
Father  Moe  says  the  mother  and  child  are 
doing  nicely,  also  avers  that  anyone  asking 
for  cigars  can  have  them,  not  more  than 
3  each. 

Allen  Leroy  Verbin  is  the  name  of  the  Ver- 
bin  offspring.  Robert  Bogatin  was  god¬ 
father. 

Ed  Corcoran  is  quite  enthused  because  the 
local  Fox  Theatre  tied  in  with  the  Labor 
Day  week  Showmen’s  Jubilee  in  Atlantic 
City. 

Joe  Murphy  pops  up  with  the  Palace  Theatre, 
Topton,  leasing  it  from  Nathan  Kline. 
House  will  be  renovated  and  fixed  up  gen¬ 
erally.  This  makes  the  third  house  in 
Murphy’s  birdseed  circuit. 

The  Resnick-managed  Cayuga  Theatre  is 
shortly  to  undergo  some  renovating. 

Everett  Callow  went  on  vacation. 

Charles  Steerman  has  taken  the  B'ackwood 
Theatre  from  Dave  Starkman.  The  new 
Blackwood,  N.  J.,  operator  is  already  oper¬ 
ating  the  theatre. 

Leonard  Schlesinger,  S-W  Beau  Brummel,  has 
a  good  story  to  tell  on  membership. 

Stroud  Theatre,  Stroudsburg,  closed  for  the 
summer  season. 


THE  PHILADELPHIA  EXHIBITOR 


Aug  1'35 


43 


Rogers  and  Hershey 


The  name  of  Milton  S.  Hershey,  Her- 
shey’s  chocolates,  owner  of  the  Hershey 
Community  Theatre,  Hershey,  is  now 
familiar  to  Will  Rogers. 

According  to  story  told  by  Rogers  and 
verified  by  Chief  Justice  Charles  F. 
Hughes,  the  three  were  passengers  on 
an  ocean  steamer  bound  for  our  shores 
when  news  was  received  of  a  great 
calamity  in  the  States. 

Someone  suggested  that  a  movement 
to  aid  victims  of  the  States  calamity  be 
made  on  the  trip.  Rogers’  help  was 
solicited  The  meeting  soon  was  organ¬ 
ized.  It  was  an  inspiring  one.  Subscrip¬ 
tions  were  received  and  announced  by 
Rogers.  Reading  one  of  the  checks 
carefully,  Rogers  called  someone  to  his 
side  and  said:  “I  can’t  quite  make  this 
out.  I  rather  think  the  donor  has  made 
a  mistake.” 

The  check  was  returned  to  the  donor 
for  the  purpose  of  giving  him  an  oppor¬ 
tunity  to  correct  it,  but  it  came  back  im¬ 
mediately,  marked,  “No  Mistake,”  and 
Rogers  read  it  as  written.  It  was  for 
$11,000. 

Then  Rogers  inquired  in  a  whisper, 
“Who  is  M.  S.  Hershey?” 


Heard  In' 


w 


1LMINGTON 

Summer  Doldrums 
Here 


Summer  “doldrums”  are  gripping  Wilming¬ 
ton.  The  only  man  who  said  business  was 
good  was  Ben  Schindler,  Wilmington.  He 
recently  added  a  large  fan  in  front  of  the 
theatre  to  drive  the  warm  air  as  it  develops 
out  to  the  rear. 

Roscoe  Drissell,  Loew  s  Parkway,  says  he  is 
doing  better  than  the  season’s  average,  but 
that  the  summer  slump  is  becoming  evi¬ 
dent. 

John  Smith,  Warner  Aldine,  says  he  is  doing 
better  than  last  year’s  record  but  that 
there’s  no  mistaking  the  summer  slump. 

W.  R.  McClintock,  assistant  manager,  Ar¬ 
cadia,  who  has  been  in  the  hospital  two 
weeks  with  a  serious  skin  infection,  is  out 
again. 

Aldine,  it  is  reliably  reported,  is  soon  to  cast 
eyes  about  for  a  cooling  system,  sadly 
needed  for  years.  John  Smith,  manager, 
says  there  is  nothing  definite. 

Morton  Levine,  manager,  Opera  House,  is 
anxiously  waiting  action  on  the  recarpet¬ 
ing  of  the  Aldine  because  he  gets  the  old 
carpet. 

Service  force,  Aldine  and  Opera  House,  will 
go  on  a  fishing  trip  on  a  chartered  boat 
down  Delaware  Bay,  August  4. 

While  Edman  Devenney,  assistant,  Aldine, 
was  trying  to  make  up  his  mind  when  he 
would  take  his  vacation,  he  suddenly 
found  he  was  to  take  charge  of  the  Savoy 
while  Earle  G.  Finney,  manager,  goes  on 
his  vacation. 

Merritt  Pragg,  assistant.  Opera  House,  is 
back  from  his  vacation. 

Republic  exchange,  Philadelphia,  is  making 
a  hit  with  some  of  the  Delaware  indepen¬ 
dents,  including  Ben  Schindler. 


Reese  Harrington,  Harrington,  Del.,  and  Tom 
Ayers,  Georgetown  were  interested  guests 
at  the  recent  luncheon. 

Jimmy  Ollie,  New  Rialto,  got  a  nasty  case  of 
sunburn  recently. 

Dick  Hayden,  Arcadia,  is  getting  the  “razz- 
berry"  because  he  made  so  many  errors  in 
the  baseball  game  between  the  Wdming- 
ton  nine  and  the  Columbia  aggregation 
at  Warner  Brothers’  district  picnic.  Game 
was  lost  8  to  3. 

Spied  Harry  Brubaker,  New  Rialto,  wonder¬ 
ing  whether  his  Wednesday  off  would  be 
a  pretty  day. 

Only  Warner  manager  who  has  a  real  sum¬ 
mer  office  is  Leon  Benham,  Queen.  He 
has  not  only  a  big  window  but  an  open 
door  on  a  fire  escape. 

Parke  Weaver,  assistant,  Avenue,  has  or¬ 
ganized  two  baseball  nines  among  his 
“Young  Timers”  to  keep  interest. 

George  Jones,  former  Loew  manager,  in 
Wilmington,  is  due  for  a  visit  to  see  some 
of  his  many  friends. 

George  Shepp,  assistant,  Loew’s  Parkway,  is 
on  his  vacation. 

Ben  Schindler,  Avenue,  says  he  has  bought 
all  of  his  films  for  the  season  and  thinks  he 
has  gotten  the  jump  on  some  of  the  boys. 

Strand,  Wilmington,  Ben  Seligman,  now  can 
be  called  one  of  the  most  attractive  the¬ 
atres  of  the  city.  Seligman  has  rebuilt  his 
front  up  with  modernistic  lines.  Some  of 
the  other  managers  to  consider  dressing  up 
their  fronts. 


WILKES-BARRE 


A1  Cox  entertained  at  a  Shirley  Temple  party 
at  the  Capitol,  to  introduce  “Curly  Top. 

Fred  Hermann,  Irving,  and  M.  J.  O’Toole, 
Comerford  Amusement  Company,  con¬ 
ferred  with  City  Solicitor  Edwin  B.  Mor¬ 
gan  on  a  proposal  to  submit  the  Sunday 
movie  issue.  Because  a  copy  of  the  bill 
was  not  available,  discussion  was  limited. 

Bank  Night  h  as  been  made  a  Thursday  fea¬ 
ture  at  the  Shawnee,  Plymouth,  until  Sep¬ 
tember.  A  club  has  been  formed  by  reg¬ 
istration  at  the  box  office.  It  is  limited  to 
adults.  The  more  members,  the  higher 
will  be  the  reward.  Bill  Roberts  also  has  a 
gift  night  for  Shawnee  fans. 

William  J.  Sharp,  Ca  pitol,  ad  department,  was 
elected  vice-president  of  the  International 
Alliance  of  Bill  Posters  at  the  convention. 

Fred  Hermann  was  in  charge  of  the  enter¬ 
tainment  for  the  annual  outing  of  the 
Chambers  of  Commerce  of  Wilkes-Barre 
and  Scranton  at  Irem  Temple  country 
club. 

Orpheum  made  capitol  out  of  the  appearance 
of  Clifford  Jones,  local  boy,  in  “Princess 
O’Hara.” 

A1  Cox  managed  some  nice  publicity  for 
“Love  Me  Forever”  with  a  series  of  exer¬ 
cise  charts  in  the  “News.” 


Good  Band  Available 


Exhibitors  or  anyone  in  the  business 
who  might  want  to  avail  themselves  of 
the  services  of  a  good  band  for  orchestra 
or  concert  work  can  contact  Edwin  Rus¬ 
sell,  971  Bridge  Street,  Del.  4320. 

The  band  consists  of  local  veterans, 
Harry  Greenhalgh,  drums;  George  Green- 
halgh,  trumpet;  Edwin  Russell,  leader 
and  violin;  Milton  Hathen,  flute  and  sax¬ 
ophone;  Ray  Steen,  piano. 


PREMIUMS 


EVERYBODY  KXOWS— 

“SWEEPSTAKES” 

The  NATURAL  Game 

See  Mi  IVdi/erf  Send  far  ftaakfvt 

QUALITY  PREMIUM  DIST.,  Inc. 

1305  Vine  Street  -  Philadelphia,  Pa. 


SAFETY  CONTROL 


KEEP  FAITH  WITH  YOUR 
PATRONS,  BY  USING  .  .  . 


SUPPLIES 


S.O.S.  Buys  Equipment  at  Highest  Prices 


THEATRE  EQUIPMENT 


"A  -STAR"  SERVICE/ 

★  Equipment  of  Known  Quality  Backed  by 
a  Guarantee  of  Satisfaction. 

★  Service  from  a  Local  Branch  by  Men  you 
Know  and  Trust. 

★  Priced  with  the  Benefit  of  the  Mass  Pur¬ 
chasing  Power  of  a  National  Organization. 

★  Guaranteed  by  all  of  the  National  Re¬ 
sources  of  a  National  Institution. 


National  Theatre  Supply  Company 


«rnc»  in  all 

mm  wv 

e«INCIPAL  CITH8  ) 

THERE’S  A 
STORE  NEAR 

J»  NATIONAL  T 

IP  tun-* 

I 

—AND  A 

J  MAN  YOU 

YOU —  KNOW 


UNIFORMS 

“SACO”  UNIFORMS 

Stand  Out  for  Quality 

S.  ABRAHAMS  &  CO.,  INC. 

Juniper  &  Vine  Sts.,  Philadelphia 


44 


THE  PHILADELPHIA  EXHIBITOR 


6-POINT  REVIEWS 


Who  made  it  .  .  .  Who’s  in  it  .  .  .  How 
good  it  is  .  .  .  Classified  for  adult  or  family 
trade  .  .  .  What  it  is  all  about  .  .  .  Length. 


FIRST  NATIONAL 

M 

PARAMOUNT 

I 

REPUBLIC 

Bright  Lights  (865)  Comedy  Drama 

85  m. 

Joe  E.  Brown,  Ann  Dvorak,  Patricia  Ellis,  Joe  Caw- 
thorn,  William  Gargan,  Henry  O'Neill,  Arthur  Treacher, 
Gordon  Westcott,  Gene  Morgan. 

Breaking  away  from  his  usual  formula,  come¬ 
dian  Brown  is  now  a  burlesque  comedian  who 
makes  good  with  his  wife  as  partner,  hits 
Broadway  big  time,  becomes  attracted  by  a 
society  girl  in  the  show  for  the  publicity, 
catches  himself  before  it  is  too  late.  With  a 
script  that  allows  Brown  to  do  more  than  the 
usual  mugging,  with  songs  to  plug,  with  good 
characterizations,  “Bright  Lights”  looks  like 
an  ace  among  good  Brown  box  office  pictures. 
As  a  burlesque  comedian.  Brown  seems  to  like 
the  part,  plays  it  to  the  hilt  all  the  way.  Thanks 
to  Bus  Berkeley’s  direction,  good  casting,  the 
picture  will  not  only  delight  the  family  trade 
but  should  strengthen  Brown  grosses  in  spots 
where  his  pictures  have  been  deemed  too  homish 
for  universal  appeal. 

Estimate:  Better  than  usual  Brown. 


Every  Night  at  Eight  Family 

.  »  Musical 

V - )  75m. 

George  Raft,  Alice  Faye,  Frances  Langford,  Patsy 
Kelly,  Radio  Rogues,  Florence  Gill,  Walter  Catlett,  Eddie 
Conrad,  Harry  Barris,  Herman  Bing. 

Workmanlike  tieup  involving  amateur  nights, 
radio  singing,  good  specialties,  George  Raft, 

Alice  Faye,  Frances  Langford,  Patsy  Kelly  has 
resulted  in  a  highly  exploitable  picture  with 

six  song  hits  to  plug.  Yarn  makes  George  Raft 
a  band  leader,  sees  him  defeating  amateurs 
Langford,  Faye,  Kelly  in  a  contest,  resulting  in 
their  joining  him.  They  reach  the  radio  top, 
have  the  usual  falling  out,  rush  back  in  time. 
Romance  is  supplied  by  Frances  Langford- 
George  Raft.  Produced  by  Walter  Wanger 
who  hired  tunepeople  Dorothy  Fields,  Jimmy 
McHugh  to  hand  him  six  songs,  backed  by  some 
good  specialties,  the  picture  will  prove  pleasant, 
will  depend  for  its  returns  on  how  it  is  sold. 

Estimate:  Saleable. 


Westward  Ho  ( - )  Western 

60m. 

John  Wayne,  Sheila  Manners,  Frank  McGlynn,  Jr.,  Jack 
Curtis,  Dickie  Jones,  Yakima  Canutt,  Hank  Dell,  Bradley 
Metcalf,  Jr.,  James  Farley. 

Republic  has  a  worthy  No.  1  western  in 
“Westward  Ho.”  With  Wayne  in  probably  his 
best  outdoor  picture  to  date,  with  settings,  pho¬ 
tographic  shots  that  are  tops,  with  a  yarn  heads 
about  the  western  average,  the  show  deserves 
more  attention  than  the  usual  outdoor  picture, 
should  be  sold  along  bigger  lines.  Hero  Wayne 
is  separated  from  his  brother  when  a  boy, 
grows  to  be  a  Vigilante  captain,  finds  his 
brother  an  outlaw,  linked  with  a  bandit  leader. 
Wayne  eventually  gets  his  man,  but  not  before 
60  minutes  wild  riding,  shooting  have  elapsed. 
Republic  accounts  have  something  way  better 
than  the  usual  western  in  this,  with  audiences 
certain  to  be  satisfied. 

Estimate:  No.  1  everyway. 


Family 

The  Irish  in  Us  (866)  Comedy 

83m. 

James  Cagney,  Pat  O'Brien,  Olivia  De  Haviland,  Frank 
McHugh,  Mary  Gordon,  Allen  Jenkins,  J.  Farrell  Mac¬ 
Donald,  Thomas  Jackson,  Harvey  Perry. 

Swell  stuff  for  the  family  trade,  “The  Irish 
In  Us”  is  packed  with  good  Warner  writing, 
plenty  Warner  comedy,  ace  Warner  casting. 
With  the  yarn  about  three  brothers,  one  a 
policeman,  another  a  fireman,  another  a  fight 
manager,  and  their  mother,  with  concentration 
on  comedy  angles,  the  show  is  fast-furious  from 
beginning  to  end,  winds  up  with  a  swell  scrap  in 
which  Cagney  has  to  make  good  when  his 
fighter  leaves  him  holding  the  bag.  This  brings 
the  family  together.  Though  the  class  trade 
might  not  go  into  ecstacies,  the  mass  audiences 
will  eat  it  up.  Picture  is  a  sock  show. 

Estimate:  Socko. 


MAJESTIC 


Family 

Reckless  Roads  Melodrama 

60m. 

Judith  Allen,  Regis  Toomey,  Lloyd  Hughes,  Ben 
Alexander,  Louise  Carter,  Gilbert  Emery,  Dorothy  Wol- 
bert,  Matthew  Betz. 

This  is  good  for  neighborhoods.  It  has  action, 
clean  romance,  comedy.  For  inde  picture,  it  is 
well  directed,  photographed,  recorded.  Toomey 
is  reporter,  earning  very  little,  in  love  with 
Judith  Allen,  who  reciprocates  but  has  a  mother, 
brother  to  think  of,  therefore  must  aim  high  in 
marriage.  Miss  Allen,  brother  get  entangled 
with  unscrupulous  nephew  of  wealthy  man ; 
there  is  plot  concerning  race  horses,  betting, 
crooked  work  on  part  of  nephew,  a  debt  which 
Miss  Allen’s  brother  owes  the  nephew — Lloyd 
Hughes — which  Toomey  and  Miss  Allen  make 
all  attempts  to  pay.  It  turns  out  right — Miss 
Allen  prefers  the  hard-working  reporter  to  a 
berth  on  Park  Avenue;  Miss  Allen’s  mother 
gives  up  her  social  ambitions ;  kid  brother  sees 
that  it  is  wrong  to  play  the  races. 

Estimate:  Good  family,  nabe. 


Adult 

Shanghai  (3449)  Drama 

75m. 

Charles  Boyer,  Loretta  Young,  Warner  Oland,  Alison 
Skipworth,  Charles  Grapewin,  Fred  Keating,  Olive  Tell, 
Keye  Luke,  Willie  Fung,  Walter  Kingsford. 

Backed  by  topnotch  photography,  excellent 
settings,  star  names,  Walter  Wanger’s  “Shang¬ 
hai”  is  controversial  material,  easily  adapted  to 
good  box  office  possibilities.  Heroine  Young  is 
socially  high,  hero  Boyer  is  a  Chinese-Russian 
mixture.  Love  comes  to  both  in  Shanghai.  With 
the  conflict  between  east,  west ;  with  excellent 
dramatic  scenes ;  with  word  of  mouth  to  help, 
“Shanghai"  will  have  to  build  its  own  grosses. 
No  question  that  Boyer  has  come  up  fast,  that 
Miss  Young’s  personal  charm  will  help.  To¬ 
gether  with  other  selling  points,  mainly  for 
class  houses,  “Shanghai”  will  appeal  to  audi¬ 
ences  which  like  to  think  (and  talk)  about  their 
pictures. 

Estimate:  Word  of  mouth  must  help. 


Smart  Girl  (3450)  Comedy 

75m. 

Ida  Lupino,  Kent  Taylor,  Gail  Patrick,  Joe  Cawthorn, 
Sidney  Blackmer,  Greta  Myers,  Claude  King,  Pinky  Tom¬ 
lin,  Theodore  Von  Eltz,  Charles  Wilson. 

Comedy  that  makes  up  in  individual  perform¬ 
ances  what  it  lacks  for  the  marquee,  “Smart 
Girl”  is  program  summer  fare,  handicapped 
only  in  the  name  division.  Chief  standout  is  Joe 
Cawthorn’s  comedy.  Picture  starts  off  with 
strong  drama,  with  the  two  sisters’  father  kill¬ 
ing  himself.  Hero  marries  one  girl,  is  loved 
by  the  other.  Because  of  financial  needs,  his 
wife’s  urging,  the  hero  teams  with  a  shrewd 
promoter,  almost  gets  in  a  jam  over  oil  wells, 
is  saved  by  other  sister,  winds  up  with  his  wife¬ 
leaving  the  country,  the  second  sister  winning 
his  love.  Program  all  the  way,  it  carries 
comedy  moments  that  may  help. 

Estimate:  Program. 


METRO 


Bonnie  Scotland  (520)  Comedy 

90m. 

Laurel  and  Hardy,  June  Lang,  Anne  Grey,  William 
Janney,  James  Finlayson,  David  Torrence,  Maurice  Black, 
Daphne  Pollard,  Lionel  Belmore. 

Full-length  Laurel  and  Hardy  feature  that  is 
funny  when  the  comedians  are  on,  too  plotty 
when  they  are  off,  generally  enjoyable,  “Bonnie 
Scotland”  includes  an  India  as  well  as  a  Scotch 
background,  should  repeat  grosses  turned  in  by 
other  Laurel-Hardy  features.  Tale  has  them 
coming  from  America  to  look  into  an  inheri¬ 
tance  for  Stanley  MacLaurel  which  turns  out 
to  be  practically  nothing  at  all.  Eventually 
they  find  themselves  with  the  Highlanders,  land 
in  India  where  a  romance  shares  room  with 
their  comedy.  Windup  is  in  “Bengal  Lancer” 
pattern.  Show  is  highly  exploitable,  has  some 
very  funny  gags.  Picture  is  in  the  best  Laurel- 
Hardy  tradition,  which  means  plenty. 

Estimate:  Sell  Laurel-Hardy. 


Woman  Wanted  (611)  Melodrama 

78m. 

Maureen  O’Sullivan,  Joel  McCrea,  Lewis  Stone,  Louis 
Calhern,  Edgar  Kennedy,  Adrienne  Ames,  Richard  Powell, 
Robert  Grieg,  Noel  Madison. 

Apparently  produced  for  the  program  trade, 
“Woman  Wanted”  fills  the  bill,  should  prove 
pleasing  to  non-discriminating  audiences.  What 
it  lacks  in  story  originality  it  makes  up  in 
speed.  The  heroine,  convicted  of  murder, 
escapes  through  gangsters’  aid,  falls  in  with  a 
young  attorney  who  not  only  tries  to  prove  her 
innocence  but  also  gets  involved  with  plenty 
gang  stuff,  chases,  fights,  etc.  Short  on  what 
the  marquee  demands,  it  is  red  meat  for  action 
loving  fans,  will  fill  the  non-discriminating 
audience’s  needs. 

Estimate:  Program  melodrama. 


f HE  PHILADELPHIA  EXHIBITOR 


45 


LIBERTY  ■  COLUMBIA  | _ RADIO 


Born  to  Gamble 


Family 

Drama 

69m. 


The  Black  Room  (5013) 


Family 

Melodrama 

72m. 


Hot  Tip  (542) 


Family 

Comedy 

72m. 


Onslow  Stevens,  H.  B.  Warner,  Maxine  Doyle,  Lois 
Wilson,  Eric  Linden,  William  Janney,  Lucien  Prival,  Ben 
Alexander. 

Drama  that  tells  the  story  of  a  tragic  heri¬ 
tage  in  four  sons,  ‘‘Born  to  Gamble,”  largely 
episodic,  has  the  father  relating  the  family  his¬ 
tory,  showing  how  all  four  sons  are  affected  by 
the  streak.  Because  the  material  was  difficult 
in  screen  transition,  because  flow  is  interrupted 
by  the  story  telling,  the  picture  will  be  handi¬ 
capped.  With  the  cast  lacking  strong  names, 
with  the  story  nature  tense  all  the  way,  selling 
will  be  necessary.  Plugging  individual  per¬ 
formances,  etc.,  may  help. 

Estimate:  To  be  sold. 


Family 

The  Old  Homestead  Musical 

70m. 

Mary  Carlisle,  Lawrence  Gray,  Dorothy  Lee,  Willard 
Robertson,  Eddie  Nugent,  Lillian  Miles,  Fuzzy  Knight, 
Eddie  Kane. 

With  a  title  that  doesn’t  convey  anything 
about  the  picture’s  value,  “The  Old  Homestead” 
looms  as  the  best  in  the  series  produced  by  M. 
H.  Hoffman.  Packed  with  laughs,  the  film 
delivers  all  the  way,  is  filled  with  some  singable 
tunes  (“Plow  Boy,”  “Moonlight  in  Heaven,” 
“Love  Me  Ever,”  “Somehow  I  Knew,”  “Old 
Age  Pension,”  “Harlem  Nasty  Man”),  all  well 
handled.  Only  handicap  will  be  the  title,  not 
too  attractive  for  big  city  dwellers.  Story  sees  a 
down  on  the  farm  singing  group  going  to  the 
city,  crashing  the  big  radio  time,  getting  into 
complications,  etc.,  with  the  eventual  clinch. 
Best  performances  are  from  Mary  Carlisle, 
Fuzzy  Knight,  Lawrence  Gray,  Dorothy  Lee, 
Eddie  Nugent.  Selling  the  picture  away  from 
the  title  will  help. 

Estimate:  Good  job. 


WARNERS 


We’  re  in  the  Money 

(820) 


Family 

Comedy 

65m. 


Joan  Blondell,  Glenda  Farrell,  Huoh  He-bert,  Ross 
Alexander,  Henry  O'Neill,  Hobart  Ovanauqh.  Phil 
Reqan,  Anita  Kerry,  Man  Mountain  Dean.  Ed  Garaan. 
Warren  Hymer.  Mavo  Mathot,  Lionel  Stander,  Ethel 
Wales,  Chief  Little  Wolf. 

Exhibitors  can  be  assured  that  when  better 
comedies  are  made,  Warners  will  still  make 
them.  Picture  Joan  Blondell,  Glenda  Farrell 
as  process  servers  for  lawyer  Hugh  Herbert, 
who  thinks  nothing  of  planting  evidence,  intro¬ 
duce  Paul  Regan’s  songs,  hero  Ross  Alexander, 
a  rapid  fire  script,  usual  Warner  flair  for 
comedy — result  is  knockout  comedy  farce,  suit¬ 
able  for  all  audiences,  excellent  summer  stuff. 
Packed  with  comedy  punches,  with  good  mate¬ 
rial  for  comedian  Hugh  Herbert,  studded  with 
feature  names,  “We’re  in  the  Money”  should 
give  the  Warner  accounts  more  than  one  reason 
to  use  the  title. 

Estimate:  Topnotch  comedy. 


What  Do  You  Think? 

It  is  the  aim  of  this  publication  to  give  its  readers 
every  possible  service.  Revision  of  the  page  is  an 
attempt  to  offer  a  concise  reviewing  form  that  will 
help  every  exhibitor.  Your  suggestions  and  criticisms 
are  welcomed.  Write  in  now  and  tell  us  whether 
you  like  this  or  not. 


Boris  Karloff,  Marian  Marsh,  Robert  Allen,  Katherine 
DeMille,  John  Buckler,  Thurston  Hall,  Henry  Kolker. 

With  Karloff  not  in  false  face,  with  a  dual 
role  for  the  horror  star  as  a  bad  baron,  his 
kindly  brother,  with  murders,  with  little  mys¬ 
tery,  “The  Black  Room”  will  depend  largely 
on  selling.  The  baron  knows  his  villagers,  lik¬ 
ing  his  brother  more,  will  only  assent  to  the 
latter’s  rule,  kills  the  brother,  poses  as  him. 
kills  a  few  more,  is  eventually  brought  to  his 
own  death  by  the  dead  brother’s  dog  just  before 
he  is  about  to  marry  the  heroine. 

Estimate:  To  be  sold. 


The  Girl  Friend  ( - )  Comedy 

100m. 

Jack  Haley,  Ann  Sothern,  Roger  Pryor,  Thurston  Hall, 
Victor  Killian,  Ray  Walker,  Margaret  Seddon,  Inez  Court¬ 
ney. 

Light  summer  fare  long  on  comedy,  short  on 
name  strength,  “The  Girl  Friend”  won’t  be  any 
sensation  but  will  probably  prove  okay  for  mass 
audiences.  With  Jack  Haley  as  a  topnotch 
comedian,  with  a  background  of  a  summer  rustic 
theatre,  playwriting,  etc.,  show  has  some  excel¬ 
lent  points,  is  backed  by  singing,  dancing  num¬ 
bers.  Country  boy  Haley  writes  a  play  about 
Napoleon.  By  mistake,  it  falls  into  the  hands 
of  a  play-writing  trio.  They  come  to  the  farm, 
one  posing  as  a  producer,  eventually  are  forced 
to  put  on  the  show  which  is  seen  by  a  real 
producer  who  buys  it.  Ably  manned  by  come¬ 
dians,  “The  Girl  Friend”  can  be  sold,  should 
entertain. 

Estimate:  Pleasant  summer  fare. 


MONOGRAM 


Cheers  of  the  Crowd  Family 

(3026)  111 

Russell  Hopton,  Irene  Ware,  Bradley  Page,  Harry 

Holman,  Wade  Boteler,  Betty  Blythe,  John  Quillian, 
Roberta  Gale. 

Pleasant  comedy,  short  on  names,  “Cheers  of 
the  Crowd”  is  the  last  on  the  Monogram 

schedule,  fits  into  double  billing,  family  audience 

demands.  Yarn  has  a  press  agent  hiring  an  old 
gent  to  pose  as  an  "honest  man”  for  publicity 
purposes,  with  the  overnight  hero  unknown  to 
all  still  having  a  larceny  charge  hanging  over 
him.  Include  a  sweep  heroine,  a  heavy  who  is 
a  heavy,  some  funny  moments ;  result  is  pro¬ 
gram  entertainment,  stronger  when  one  consid¬ 
ers  the  exploitation  possibilities. 

Estimate:  Pleasant  program. 


FOREIGN 


Regal  Cavalcade  Compilation 

100m. 

Newsreel  shots,  library  shots  are  combined  with 
sequences  in  which  Arthur  Wontner,  Henry  Mollison, 
George  Robey,  John  Garrick  and  other  English  actors 
appear. 

Made  to  commemorate  the  King  of  England’s 
25-year  reign,  this  is  best  suited  in  present 
form  to  art  type,  high  class  houses  as  it  is 
typically  British.  It  will  have  little  appeal  to 
regular  audiences.  Perhaps  if  it  were  edited, 
it  might  become  a  suitable  added  attraction. 

Estimate:  Too  English. 


Jimmy  Gleason,  Zasu  Pitts,  Russell  Gleason,  Mar¬ 
garet  Callahan,  Arthur  Mayer,  Willie  Best,  Arthur  Stone. 

Most  familiar  label  placed  on  pictures  which 
deserve  such  label  is  “nice  little  picture.”  “Hot 
Tip”  is  nothing  more,  nothing  less,  will  prob¬ 
ably  give  audiences  more  for  their  money  than 
more  expensive  offerings.  With  Jimmy  Gleason 
the  husband  who  likes  to  bet  on  horses,  whose 
wife  is  Zasu  Pitts,  who  finally  mortgages  his 
business,  sells  it,  before  he  winds  up  as  a  part 
horse  owner,  “Hot  Tips”  has  plenty  fun,  will 
please  neighborhood  audiences  who  know  that 
such  cast  leads  offer  entertainement.  Included 
is  an  incidental  romance.  Built  for  the  program 
division,  it  makes  the  grade  nicely. 

Estimate:  Pleasant  program. 


Jalna  (540)  Drama 

75m. 

Kay  Johnson,  Ian  Hunter,  C.  Aubrey  Smith,  Nigel 
Bruce,  David  Manners,  Peggy  Wood,  Theodore  Newton, 
Jessie  Ralph,  H  a  1 1  i  we  1 1  Hobbes. 

Though  production  has  been  cast  well,  piece 
has  been  handled  with  sympathy,  “Jalna”  is 
class  stuff,  best  suited  for  those  who  might  be 
impressed  by  the  fact  that  the  story  won  an 
Atlantic  Monthly  prize.  Yarn  has  a  poet- 
brother  in  a  several  generation  Canadian  fam¬ 
ily  bringing  back  a  wife,  falling  in  love  with 
another  brother’s  wife,  with  still  another 
brother  liking  the  poet’s  wife.  Complications 
arise.  The  whole  thing  is  ironed  out  when  the 
poet  dies,  leaving  the  way  clear  for  the  last- 
named  to  claim  the  widow.  Class  from  the  first 
reel,  story  has  angles  with  which  to  attract  the 
mass  trade  but  chances  are  the  picture  will  do 
its  best  in  the  better  sectors. 

Estimate:  Class. 


Old  Man  Rhythm  (539)  Musical 

85m. 

Buddy  Rogers,  Barbara  Kent,  George  Barbier,  Grace 
Bradley,  Betty  Grable,  Eric  Blore,  John  Arlede,  Erik 
Rhodes,  Tim  Kennedy,  Virginia  Reid,  Donald  Meek. 

Typical  summer  stuff,  with  a  college  back¬ 
ground,  “Old  Man  Rhythm”  won’t  draw  alone 
on  Buddy  Rogers’  appeal,  will  have  to  depend 
on  selling.  Ace  idea  in  the  plot  has  father 
George  Barbier  enrolling  as  a  freshman  in 
college  to  prevent  his  son  from  marrying  a 
gold  digger.  That  this  is  responsible  for  many 
laughs  is  apparent.  Worked  in,  too,  are  many 
singing,  dancing  numbers,  plentiful  comedy. 
“Old  Man  Rhythm”  can’t  be  depended  upon  for 
big  grosses,  but  should  serve  passably  as  pleas¬ 
ant  entertainment  for  hot  days.  Because  the 
players  make  up  in  ability  what  they  lack  in 
star  lustre,  show  has  its  merits. 

Estimate:  Summer  musical  stuff. 


The  Return  of  Family 

Peter  Grimm  ( - — )  so™ 

Lionel  Barrymore,  Helen  Mack,  Donald  Meek,  Edward 
Ellis,  George  Breakston,  Allan  Vincent,  Ethel  Griffies, 
James  Bush,  Lucien  Littlefield. 

With  Lionel  Barrymore  in  the  David  War- 
field  role,  with  the  picture  handled  with  more 
than  passing  intelligence,  “The  Return  of  Peter 
Grimm”  will  have  to  depend  on  the  stage  play’s 
prominence  as  well  as  strong  selling.  Central 

(See  next  review  page) 


46 


THE  PHILADELPHIA  EXHIBITOR 


figure  is  Barrymore  as  the  florist  who  dies,  re¬ 
turns  to  earth  to  straighten  out  difficulties. 
How  folks  will  take  to  this  spiritualistic  angle 
will  largely  motivate  the  picture’s  box  office 
success.  Radio’s  production  has  few  flaws,  but 
in  the  long  run  the  screen  adaptation  of  the 
well  known  David  Warfield-David  Belasco 
picture  offered  apparent  difficulties.  However, 
because  it  offers  a  change  of  pace  from  cur¬ 
rent  pictures,  it  may  prove  surprising. 

Estimate:  Must  be  sold. 


FOX 


Family 

Curly  Top  (549)  Comedy 

7  6m. 

Shirley  Temple.  John  Boles,  Rochelle  Hudson,  Rafeela 
Ottiano,  Esther  Dale.  Jane  Darwell,  Arthur  Treacher, 
Etienne  Girardot,  Maurice  Murphy. 

To  say,  after  two  Shirley  Temple  years,  that 
her  latest  production  is  probably  her  tops  is 
to  invite  plenty  eye-brow  lifting,  but  in  “Curly 
Top”  Fox  has  included  a  new  version  of  "Daddy 
Long  Legs,’’  ace  cast  support,  good  music,  some 
swell  performances.  Result  is  a  show  that  will 
approximate  even  the  best  Temple  grosses  be¬ 
cause  it  is  stronger  in  story,  material  for 
Temple.  With  John  Boles  singing  some  num¬ 
bers,  with  the  child  star  turning  in  impersona¬ 
tions,  with  the  “Daddy  Long  Legs”  background, 
the  picture  will  do  a  swell  business.  From 
every  angle,  the  show  is  a  Fox  ace. 

Estimate:  Swell. 


Family 

Redheads  on  Parade  (604)  Comedy 

75m. 

John  Boles,  Dixie  Lee,  Jack  Hrley,  Ray  Walburn,  Alan 
Dinehart,  Patsy  O'Connor,  Herman  Bing,  Wilbur  Mack, 
William  Austin. 

With  a  central  idea  to  popularize  redheads 
in  the  country,  through  picture  that  would  boost 
titian  hair  for  women,  “Redheads  on  Parade” 
almost  trips  over  itself,  emerges  as  a  picture 
that  will  have  to  get  anywhere  by  strong  sell¬ 
ing.  Highlights  are  John  Boles’  singing,  Jack 
Haley’s  comedy,  pleasing  dance  arrangements, 
singable  songs.  A  producer  wishes  to  make  red¬ 
heads  popular,  has  opposition  from  rivals  who 
like  Blondes.  Studded  with  comedy  moments 
which  far  overshadow  the  plot’s  strength,  the 
show  will  need  strong  backing.  Not  up  to  some 
of  the  better  Lasky  numbers,  it  is  still  filled 
with  some  selling  angles. 

Estimate:  Must  be  sold. 


Steamboat  ’Round 
the  Bend  ( - ) 


Family 
Comedy  Drama 
96m. 


Will  Rogers,  Irvin  S.  Cobb,  Anne  Shirley,  Eugene  Pal- 
lette,  Berton  Churchill,  Francis  Ford,  John  McGuire, 
Roger  Imhof,  Ray  Hatton,  Hobart  Bosworth,  Stepin 
Fetchit. 

Differing  from  the  usual  Rogers  pattern, 
“Steamboat  Round  the  Bend”  stands  to  receive 
the  same  grosses  as  his  others  though  this  is 
shorter  on  comedy.  When  his  partner-nephew 
is  arrested  for  a  murder,  Rogers  looks  for  the 
witness  who  can  free  him,  finds  himself  in  a 
race  on  the  river  before  he  gets  the  man  he 
wants,  saves  the  day.  With  character  actors, 
Eugene  Pallette,  Berton  Churchill,  Roger  Im¬ 
hof,  Hobart  Bosworth  with  Stepin  Fetchit, 
Anne  Shirley,  the  cast  is  studded  with  entertain¬ 
ment  providing  personalities.  Rogers  doesn’t 
soliloquize  as  much  as  usual  but  the  steamboat 
race  will  send  people  out  talking  about  another 
good  Rogers. 

Estimate:  Okay. 


Dante’s  Inferno  (611)  Melodrama 

88m. 

Spencer  Tracy,  Claire  Trevor,  Henry  B.  Walthall,  Alan 
Dinehart,  Scott  Beckett,  Robert  Gleckler,  Rita  Cansino, 
Gary  Leon,  Willard  Robertson,  Morgan  Wallace. 

With  the  selling  angle  the  fame  of  “Dante’s 
Inferno,”  with  all  value  in  exploitation,  Fox’s 
muchly  heralded  picture  version  emerges  as  a 
show  that  will  have  to  be  plugged.  Though 
Spencer  Tracy  almost  makes  a  difficult  role 
believable,  though  direction,  photography  de¬ 
serve  much  praise,  the  yarn,  aside  from  the 
Inferno  sequence,  leaves  much  to  be  desired. 
Hero  Tracy  rises  from  stoker  on  ship  to  a 
carnival  concession  where  Henry  B.  Walthall 
tried  to  spread  goodness,  tells  Tracy  of  the 
Inferno,  which  also  serves  as  a  slight  back¬ 
ground  for  the  concession.  Trying  to  be  another 
Alexander  the  Great,  Tracy  becomes  ruthless, 
acquired  concession  after  concession,  attains 
success  through  such  methods.  A  fire  breaks 
out,  Tracy  is  suspected,  is  acquitted.  He  lands 
in  a  gambling  ship  as  operator,  loses  his  wife 
and  son,  finally  sees  the  right  path  after  an¬ 
other  fire.  Long,  tiresome  in  spots,  it  will  need 
strong  backing. 

Estimate:  Must  be  sold. 


UNIVERSAL 


Family 

Diamond  Jim  (9003)  Comedy  Drama 

97m. 

Edward  Arnold,  Jean  Arthur,  Cesar  Romero,  Binnie 
Barnes,  Hugh  O’Connell,  George  Sidney,  Erik  Blore, 
Robert  McWade,  Otis  Harlan,  Charles  Sellon,  Henry 
Kolker,  Albert  Conti,  Armand  Kaliz,  Matt  McHugh. 

Because  it  has  produced  the  picture  with 
taste,  because  it  has  constructed  a  story  that 
presents  a  colorful  period  in  American  history, 
because  its  central  character  has  been  made 
sympathetic,  because  it  possesses  angles  that 
cannot  help  appeal  to  all  Americans,  “Diamond 
Jim”  deserves  success.  What  it  does,  however, 
will  depend  on  the  selling.  Lacking  big  star 
names  as  audiences  usually  demand  them,  but 
wisely  cast,  “Diamond  Jim”  will  need  initial 
help,  will  get  impetus  from  wcrd-of-mouth.  As 
“Diamond  Jim”,  Arnold  contributes  his  topnotch 
performance,  is  given  a  good  run  for  honors  by 
a  swell  surrounding  cast.  Producer  Edmund 
Grainger  deserves  credit  for  his  handling,  while 
the  writing,  dialogue,  etc.,  are  all  topnotch. 
“Diamond  Jim”  has  the  elements  which  make 
for  success. 

Estimate:  Get  behind  it. 


Manhattan  Moon 


(8026) 


Comedy 


Family 

Drama 

67m. 


Dorothy  Page,  Ricardo  Cortez,  Henry  Mollison,  Luis 
Alberni,  Hugh  O'Connell,  Regis  Toomey,  Henry  Armetta, 
Adrienne  d'Ambricourt. 

Twin  role  mixture,  with  music,  comedy,  even 
a  night  club  background,  “Manhattan  Moon” 
hasn’t  got  what  it  takes  to  stand  alone.  Only 
strong  name  in  the  cast  is  Cortez,  with  the  hero¬ 
ine,  a  newcomer,  given  a  difficult  assignment, 
not  too  good  a  buildup.  Plot  has  her  playing 
two  parts,  one  a  French  singer,  the  other  a 
double  who  substitutes  for  her.  A  night  club 
owner  falls  for  one.  Dual  role  business  is  the 
picture’s  strongest  point,  with  a  side  issue  which 
sees  the  night  club  owner  using  a  social  regis¬ 
ter  member  to  advance  himself  in  society.  Re¬ 
sult  is  show  that  doesn’t  seem  particularly 
strong. 

Estimate:  So-so. 


STATE  RIGHTS 


Cyclone  of  the  Saddle  Western 

57m. 

Rex  Lease,  Bobby  Nelson,  Janet  Chandler,  Yakima 
Canutt,  George  Cheeseboro,  Bill  Desmond,  Art  Mix,  Chief 
Thunder  Cloud. 

Satisfactory  for  western  fans,  this  cowbov- 
army-post- Indian  mixture  should  pack  enough 
thrills  to  fill  the  usual  outdoor  demand.  To 
capture  some  deserters  who  have  been  selling 
stolen  Army  rifles  to  Indians,  the  hero  disguises 
himself  as  a  renegade,  manages  to  save  the 
heroine  from  death,  eventually  wins  his  way. 

Estimate:  Saturday  matinee  stuff. 


Family 

Trails  Western 

59m. 

Guinn  Williams,  Marjorie  Gordon,  John  Elliott,  Wally 
Wales,  Ed  Cobb,  Ace  Cain,  Steve  Clark. 

New  twist  in  this  western  has  the  hero  a 
football  star  who  returns  to  his  home,  finds  his 
father  leading  an  outlaw  gang  with  his  foster 
brothers.  He  gives  up  reforming  them  when 
his  father  is  killed  by  the  law,  toys  with  the 
idea  of  getting  even.  Right  eventually  wins, 
however. 

Estimate:  Usual  western. 


Men  of  Action 


Family 
Action  Drama 
61m. 


Roy  Mason,  Frankie  Darro,  Barbara  Worth,  Fred 
Kohler,  Gloria  Shea,  Arthur  Hoyt,  Edwin  Maxwell,  Syd 
Saylor,  John  Ince,  Eddie  Phillips,  Wally  Wales. 

Maurice  Conn’s  new  action  series  starts  off 
with  a  picture  that  will  be  rated  as  among  the 
better  action  drama  numbers.  With  a  dam 
background,  with  the  crooked  element  trying  to 
prevent  it  from  being  built  because  the  heavy 
wants  the  ranchers’  land,  with  hero  Frankie 
Darro  on  the  job,  the  story  has  plenty  punches. 

Estimate:  Okay  action. 


The  Outlaw  Deputy  Western 

60m. 

Tim  McCoy,  Nora  Lane,  Bud  Osborn,  George  Offerman, 
Jr.,  Joseph  Gerard,  Sy  Jenks. 

First  in  the  new  Tim  McCoy  series,  “The 
Outlaw  Deputy”  is  a  satisfying  picture,  will 
please  western  lovers.  With  McCoy  as  a  bad 
man  who  turned  bad  to  avenge  a  wrong,  later 
disbands  his  outlaw  band,  the  story  makes  him 
a  deputy  sheriff  in  a  town  to  oust  the  bad  ele¬ 
ment.  Everything  comes  along  nicely  when  a 
former  gang  member  reveals  McCoy’s  early 
outlawing,  resulting  in  the  hero’s  being  jailed. 
The  heroine  aids  him  to  escape,  McCoy  cleans 
out  the  evil  band,  wins  the  girl. 

Estimate:  Okay  McCoy. 


MASTERPIECE 


Get  That  Man  Action  Drama 

66m. 

Wally  Ford,  Leon  Ames,  Lillian  Miles,  Laura  Tread¬ 
well,  E.  Allyn  Warren. 

Inde  meller  for  the  family  trade  with  Wally 
Ford  as  a  cab  driver  who  gets  jammed  in  with 
a  bank  robbery  through  no  fault  of  his  own,  is 
forced  to  pose  as  a  wealthy  murdered  young 
man.  Included  are  a  crooked  detective  who 
uses  him  as  a  pawn  for  a  shakedown,  murdered 
man’s  widow,  blackmailers,  the  heroine,  the 
eventual  unmasking.  It  moves  rapidly. 

Estimate:  Satisfying  inde. 


THE  CHECK-UP 


The  best  reference  department  in  the  industry  .  .  . 
Concise  and  up-to-date  .  .  .  Placing  at  the  exhibitor’s 
fingertips  all  he  needs  to  know  about  each  picture. 


Included  are  production  number,  whether  adult  or 
family  appeal,  title,  type  of  picture,  cast,  estimate  as 
carried  In  6-Pt.  Review,  running  time  and  when  reviewed. 
For  example:  508 — A — EVELYN  PRENTICE — MD— 
Myrna  Loy,  William  Powell,  Una  Merkel,  Isabel  Jewell, 
Cora  Sue  Collins,  Jack  Mulhall — All  Powell-Loy — 78m 
— Nov.  means  production  number  is  508,  story  is  of 
adult  appeal  rather  than  family,  title  is  Evelyn  Prentice, 
it  is  a  melodrama  (MD),  cast  has  five  stars  and  featured 
leads,  estimate  called  it  All  Powell-Loy,  it  runs  78 
minutes  and  it  was  reviewed  in  November.  Pictures 


Published  Every  Issue 

KEY  TO  TYPE  OF  PICTURE 


AD — Action  Drama 
C — Comedy 
CD — Comedy  Drama 
COD — Costume  Drama 
CL — Classical  Drama 
D — Drama 
F — Farce 


MD — Melodrama 
MU — Musical 
MY — Mystery 
0 — Operetta 
RD — Realistic  Drama 
SP — Spectacle 
W — Western 


listed  are  playing  currently,  about  to  be  released  or  In 
production  stage.  As  new  information  is  gained,  it  will 
be  added.  This  department  will  appear  in  each  issue. 
Save  all  issues  to  keep  a  complete  file  for  as  new  data 
is  added,  old  will  be  discarded.  Read  the  review  first 
in  6-Point  Reviews  and  checkup  here  later.  If  there 
is  variance  in  running  time,  it  is  because  of  censor  con¬ 
ditions  or  later  cutting.  Check  with  your  exchange 
to  make  certain.  No  release  dates  are  included  as  these 
vary  in  territories. 


Chesterfield-Invincible 

3078 — F — THE  GIRL  WHO  CAME  BACK— D — Shirley  Grey,  Sid¬ 
ney  Blackmer — Holds  interest — 66m. —  1-July. 

3080— F— DEATH  FROM  A  DISTANCE— MY —  Russell  Hopton, 

Lola  Lane — Interesting — 68m. - 2 -July. 

3063 — CONDEMNED  TO  LIVE — Ralph  Morgan,  Maxine  Doyle, 
Pedro  de  Cordoba,  Marilyn  Knowlden. 

3071 SOCIETY  FEVER — Lloyd  Hughes,  Lois  Wilson,  Hedda  Hop¬ 
per,  Grant  Withers,  Marion  Shilling. 

- HAPPINESS,  C.  O.  D. - Donald  Meek,  Irene  Ware,  Maude 

Eburne,  William  Bakewell,  Lona  Andre. 

Columbia 

5004 — F - LOVE  ME  FOREVER — MU — Grace  Moore,  Robert  Al¬ 
len,  Leon  Carrillo,  Michael  Bartlett — To  be  sold - 93m. — 

2-June. 

5013 - F - THE  BLACK  ROOM— MD — Boris  Karloff,  Marian 

Marsh,  Robert  Allen — To  be  sold — 72m. —  I -Aug. 

5024— F — CHAMPAGNE  FOR  BREAKFAST— D— Mary  Carlisle, 

Hardie  Albright,  Joan  Marsh - So-so— 6  7m. - 2-July. 

5035 — F — THE  UNKNOWN  WOMAN — MD — Marian  Marsh,  Rich¬ 
ard  Cromwell,  Arthur  Hohl,  Robert  Middlemass,  Nana  Bryant, 
Henry  Armetta — Fair — 60m. — 2-June. 

5208 - F— RIDING  WILD - W - Tim  McCoy,  Billie  Seward,  Niles 

Welch - Usual  okay  McCoy — 5  7m. - 2-July. 

- F — THE  GIRL  FRIEND - C - Jack  Haley,  Ann  Sothern, 

Roger  Pryor,  Thurston  Hall — Pleasant  summer  fare — I  00m. — 
I -Aug. 

- F - APRIL  BLOSSOM - MU — Richard  Tauber,  Jane  Baxter, 

Carl  Esmond,  Athene  Seyler,  Lester  Matthews - Excellent 

family — 90m. — 2-June. 

—A — ABDUL  THE  DAMNED— MD— Fritz  Kortner,  Nils 
Asther,  Esme  Percy,  John  Stuart,  Adrienne  Ames — Impressive 
—  I  I  0m. — 2-June. 

- SHE  MARRIED  HEIR  BOSS - Claudette  Colbert,  Melvyn 

Douglas,  Michael  Bartlett,  Jean  Dixon,  Katherine  Alexander, 
Edith  Fellowes. 

- SUPER  SPEED - Norman  Foster,  Florence  Rice,  Mary  Car¬ 
lisle,  Arthur  Hohl,  Charles  Grapewin,  Ed  LeSaint,  Edward 
Earle. 

—ATLANTIC  ADVENTURE— Nancy  Carroll,  Lloyd  Nolan, 
Harry  Langdon,  Dwight  Frye. 

- AFTER  THE  DANCE Nancy  Carroll,  George  Murphy, 

Victor  Killian,  Robert  Middlemas,  Jack  LaRue,  Thelma  Todd. 
—TOGETHER  WE  LIVE— Ben  Lyon,  Willard  Mack,  Esther 
Ralston,  Hobart  Bosworth. 

- BODYGUARD Robert  Allen,  Florence  Rice,  Clarence 

Moore,  Barbara  Kent,  Ward  Bond. 

—A  FEATHER  IN  HER  HAT— Pauline  Lord,  Victor  Varconi, 
Billie  Burke,  Louis  Hayward,  Basil  Rathbone,  Nydia  Westman. 
—RICH  MEN’S  DAUGHTERS— Billie  Burke,  Walter  Connolly, 
George  Raft,  Joan  Bennett. 

- MODERN  LADY - Ruth  Chatterton. 

- OPERA  HAT — Gary  Cooper,  Ned  Sparks. 

—WEST  BEYOND  THE  LAW— Ken  Maynard,  Lucille  Brown. 
- LAST  CALL  FOR  LOVE — George  Murphy,  Jean  Arthur. 

First  Division 

3262 - F - JAVA  HEAD - D - Elizabeth  Allan,  John  Loder,  Anna 

May  Wong,  Edmund  Gwenn - The  tops  but  it  must  be  sold - 

68m. - 1  -July. 

_F— THE  OLD  CURIOSITY  SHOP— MD— Ben  Webster, 

Elaine  Benson,  Ray  Petrie - Fair  family  neighborhood - 90m. 

— 2-July. 

— F— RADIO  PARADE  OF  1935— MU— Will  Hay,  Helen 
Chandler,  The  Three  Sailors,  Teddy  Joyce  and  band,  English 

radio  stars - Metropolitan  class - 87m. - 2-June. 

— F— GIVE  HER  A  RING— MU— Clifford  Mollison,  Wendy 

Barrie,  Zelma  O’Neil,  Eric  Rhodes — Good  neighborhood - 

80m. — 2-June. 


- F — RED  WAGON - MD — Charles  Bickford,  Racquel  Torres, 

Greta  Nissen,  Don  Alvarado,  Anthony  Bushnell — To  be  sold 
96m. — 2-June. 

- A - THE  GREAT  DEFENDER — MD — Matheson  Lang,  Mar¬ 
garet  Bannerman,  Richard  Bird,  Jeanne  Stuart — Fair — 73m. - 

2-June. 

— A — SECRET  AGENT - MY — Greta  Nissen,  Carl  Ludwig 

Diehl,  C.  M.  Hallard,  Lester  Matthews,  Don  Alvarado - Good 

neighborhood — 89m. - 2-June. 

- A - MIMI — MD — Gertrude  Lawrence,  Douglas  Fairbanks, 

Jr.,  Diana  Napier,  Richard  Bird - Metropolitan  main  stem 

only - 98m. - 2-June. 

— F— SCOTLAND  YARD  MYSTERY — MY— Gerald  DuMaur- 
ier,  George  Curzon,  Leslie  Perrins,  Grete  Natzler — Metropoli¬ 
tan  class  houses — 72m. - 2-June. 

— F — ELIZABETH  OF  ENGLAND— COD— Matheson  Lang, 

Athlene  Seyler,  Jane  Baxter - Unsatisfactory-^-  I  00m. — 2-June. 

— F— GIRLS  WILL  BE  BOYS— C - Dolly  Haas,  Cyril  Maude, 

Esmond  Knight — Metropolitan  neighborhood — 71m. - 2-June. 

— F — DANCE  BAND — MU — Buddy  Rogers,  June  Clyde,  Steve 
Ceray - Pleasant - 75m. - 2-June. 

First  National-Warners 

804— F— BROADWAY  GONDOLIER— MU— Dick  Powell,  Joan 
Blondell,  Adolphe  Menjou,  Louise  Fazenda,  Four  Mills  Broth¬ 
ers,  Ted  FioRito  and  band - Knockout — 98m. — 2-July — (W). 

808 — F — STRANDED - MD - Kay  Francis,  George  Brent,  Patricia 

Ellis — Good  metropolitan  neighborhood,  class - 76m. - I -July 

— (W). 

812—  F— FRONT  PAGE  WOMAN— CD— Bette  Davis,  George 

Brent,  Roscoe  Ates - Fair  program - 81m. - 2-July - (FA). 

813—  F— DON’T  BET  ON  BLONDES— CD— Warren  William, 
Claire  Dodd,  Guy  Kibbee — Good  summer  fare — 60m. 2-July 

—  (W). 

815 — F — ALIBI  IKE - C - Joe  E.  Brown,  Roscoe  Karns,  William 

Frawley,  Olivia  De  Havilland - Should  score - 72m. - 2-June 

— (W). 

8  I  8 - F - GOING  HIGHBROW — C - Zasu  Pitts,  Edward  Everett 

Horton,  Guy  Kibbee,  June  Martel Sell  laughs — 67m. 1 -July 

(W). 

820— F— -WE’RE  IN  THE  MONEY— C - Joan  Blondell,  Glenda 

Farrell,  Hugh  Herbert,  Ross  Alexander,  Henry  O’Neill, 

Hobart  Cavanaugh,  Phil  Regan - Topnotch  comedy — 65m. - 

1  -Aug (  W)  . 

856— F— IN  CALIENTE— MU— Dolores  Del  Rio,  Pat  O’Brien, 
Edward  Everett  Horton — Depends  on  musical  draw — 84m. — 
1-June - (FN). 

865—  F— BRIGHT  LIGHTS— CD— Joe  E.  Brown,  Ann  Dvorak, 

Patricia  Ellis,  Joe  Cawthorn - Better  than  usual  Brown — 85m. 

—  1-Aug.— (FN). 

866—  F— THE  IRISH  IN  US— C— J  ames  Cagney,  Pat  O’Brien, 

Olivia  DeHavilland,  Frank  McHugh,  Allen  Jenkins - Socko - 

83m. - 1  -  Aug. - (FN)  . 

875 - F - MARY  JANE’S  PA - CD - Aline  MacMahon,  Guy  Kib¬ 
bee,  Tom  Brown,  Robert  McWade - Pleasant - 71m. - 1 -May 

—  (FN). 

905— F— PAGE  MISS  GLORY— C— Marion  Davies,  Pat  O’Brien, 

Dick  Powell,  Mary  Astor,  Patsy  Kelly — Okay  comedy - 91m. 

- 2-July - (Cosmopolitan)  . 

- 1  LIVE  FOR  LOVE — Everett  Marshall,  Hobart  Cavanaugh, 

Allen  Jenkins,  Berton  Churchill,  Shaw  and  Lee,  Dolores  Del 

Rio. 

—A  MIDSUMMER  NIGHT’S  DREAM— James  Cagney,  Dick 
Powell,  Joe  E.  Brown,  Jean  Muir,  Verree  Teasdale,  Ian  Hunter. 
Hugh  Herbert,  Anita  Louise,  Victor  Jory,  Mickey  Rooney 
— (W) 

— ANCHORS  AWEIGH Dick  Powell,  Ruby  Keeler,  Lewis 

Stone,  Ross  Alexander,  Nick  Foran,  Robert  Light,  Jtohn 
Arledge. 

— LITTLE  BIG  SHOT - Glenda  Farrell,  Robert  Armstrong, 

Edward  Everett  Horton,  J.  Carrol  Naish,  Edgar  Kennedy,  Sybil 
Jason. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


47 


THE  CHECKUP— l-August-35 


An  EXHIBITOR  Service 


- DR.  SOCRATES - Paul  Muni,  Ann  Dvorak,  Barton  Mac- 

Lane,  Grace  Stafford. 

— LIVING  UP  TO  LIZZIE — Ruth  Donnelly,  Anita  Louise, 
Warren  Hull,  Margaret  Lindsay. 

- THE  GOOSE  AND  THE  GANDER - Kay  Francis,  George 

Brent,  Genevieve  Tobin,  John  Eldredge,  Claire  Dodd - (W) 

- FROM  THE  DARK  STAIRWAY - Ricardo  Cortez,  Kay  Lin- 

aker,  Mary  Astor,  Lyle  Talbot,  Mary  Treen. 

— MOONLIGHT  ON  THE  PRAIRIE — Nick  Foran,  Sheila 
Manners. 

_ CASE  OF  THE  LUCKY  LEGS — Warren  William,  Allen 

Jenkins,  Genevieve  Tobin,  Patricia  Ellis. 

— THE  PAYOFF — J  ames  Dunn,  Claire  Dodd,  Patricia  Ellis, 
Frankie  Darro,  Robert  Barratt,  Hobart  Cavanaugh. 

_ CAPTAIN  BLOOD - Errol  Flynn,  Olivia  De  Havilland. 

—THE  FRISCO  KID— J  ames  Cagney,  George  E.  Stone. 

- HAIRCUT - George  Brent,  Jean  Muir. 

(Note:  Warners  have  indicated  that  they  will  not  deliver  3 

Howards,  2  Colberts,  2  Kay  Francis,  1  Robinson,  1  Blondell,  1  Del 
Rio  promised  on  ’34-’ 35  program.) 

Fox-20th  Century 

541 _ F - UNDER  THE  PAMPAS  MOON - CD - Warner  Baxter, 

Ketti  Gallian,  Veloz  and  Yolanda,  John  Miljan,  J.  Carrol 
Naish — Will  help  bring  Baxter  back — 80m. —  1-June. 

543 _ F — BLACK  SHEEP — CD — Edmund  Lowe,  Claire  Trevor, 

Tom  Brown,  Eugene  Pallette,  Adrienne  Ames — Okay  pro¬ 
gram - 78m. - 2-May. 

544 —  F — CHARLIE  CHAN  IN  EGYPT — MY — Warner  Oland,  Pat 
Paterson,  Rita  Cansino,  Frank  Conroy,  Jameson  Thomas — 
Satisfying — 74m. — 2 -June. 

545 —  F — GINGER — C — Jane  Withers,  Jackie  Searl,  O.  P.  Heggie, 
Walter  King,  Katherine  Alexander — Buildup  for  a  find — 79m. 
— 2 -June. 

546 —  F — ORCHIDS  •  TO  YOU — CD — John  Boles,  Jean  Muir, 
Charles  Butterworth,  Harvey  Stephens — Nice  job — 75m. — 
I  -July. 

547 —  F— SILK  HAT  KID — CD — Lew  Ayres,  Mae  Clarke,  Paul 
Kelly — Program — 67  m. — 2 -July. 

548 —  F — HARDROCK  HARRIGAN — MD — George  O'Brien,  Irene 

Hervey,  Fred  Kohler - Okay  job — 61m. — 2-July. 

549 F — CURLY  TOP CD Shirley  Temple,  John  Boles, 

Rochelle  Hudson,  Rafaela  Ottiano,  Esther  Dale,  Jane  Darwell 
— Swell — 76m. —  I  -Aug. 

601  - F - IN  OLD  KENTUCKY — C - Will  Rogers,  Dorothy  Wil¬ 

son,  Bill  Robinson — Swell — 86m. — 2-July. 

603  F WELCOME  HOME C James  Dunn,  Arline  Judge, 

Ray  Walburn - Plenty  laughs - 72m. - 2-July. 

604  F — REDHEADS  ON  PARADE — John  Boles,  Dixie  Lee,  Jack 

Haley,  Ray  Walburn — Must  be  sold — 73m. I -Aug. 

605  - F - DRESSED  TO  THRILL - CD — Clive  Brook,  Tutta  Rolf, 

Nydia  Westman - So-so — 76m. - 2-July. 

608 — F— THE  FARMER  TAKES  A  WIFE — CD— Janet  Gaynor, 
Henry  Fonda,  Charles  Bickford,  Jane  Withers,  Slim  Summer¬ 
ville — Looks  okay — 1  15m. —  1-July. 

611 F — DANTE’S  INFERNO — MD Spencer  Tracy,  Claire 

Trevor,  Alan  Dinehart,  Henry  B.  Walthall - To  be  sold - 88m. 

- 1-Aug. 

— F — THUNDER  IN  THE  NIGHT — MY — Edmund  Lowe,  Ka¬ 
ren  Morley,  Paul  Cavanaugh - Familiar - 75m. - 2-July. 

_F— STEAMBOAT  ROUND  THE  BEND— CD— Will  Rogers, 
Irvin  S.  Cobb,  Anne  Shirley,  Eugene  Pallette,  Burton  Church¬ 
ill — Okay — 96m. —  1-Aug. 

602  - THE  GAY  DECEPTION - Francis  Lederer,  Benita  Hume. 

607 — THUNDER  MOUNTAIN— George  O'Brien. 

609 - HERE’S  TO  ROMANCE — Nino  Martini,  Genevieve  Tobin, 

Anita  Louise,  Marue  Gambarelli,  Mme.  Schumann-Heink. 

- WAY  DOWN  EAST - Rochelle  Hudson,  Slim  Summerville, 

Edward  Trevor,  Andy  Devine,  Henry  Fonda,  Spring  Bying- 
ton,  Sara  Haden. 

- THANKS  A  MILLION — Dick  Powell,  Fred  Allen,  Paul 

Whiteman  and  band,  Phil  Baker,  Beetle  and  Bottle,  Ann 
Dvorak,  Patsy  Kelly,  Yacht  Club  Boys,  Rubinoff. 

- BEAUTY’S  DAUGHTER — Claire  Trevor,  Ralph  Bellamy, 

Ben  Lyon,  Jane  Darwell. 

- BAD  BOY - James  Dunn,  Dorothy  Wilson,  Luis  Alberni, 

John  Wray,  Beulah  Bondi,  Berta  Roach,  Arthur  Hoyt. 

- ARGENTINA - Alice  Faye,  Gilbert  Roland,  Noah  Beery, 

Sterling  Halloway. 

—CHARLIE  CHAN  IN  SHANGHAI— Warner  Oland,  Keye 
Luke. 

—MEAL  TICKET— J  ane  Withers,  John  McGuire,  Gloria  Roy, 
Gordon  Westcott,  Sidney  Toler. 

— HARD  TO  GET — Constance  Cummings,  Warner  Baxter, 
Mona  Barrie. 

- BALL  OF  FIRE - Bebe  Daniels,  Jack  Haley,  Alice  Faye. 

—GENTLE  JULIA— Jane  Withers. 


GB 

341  7— A— LOVES  OF  A  DICTATOR— (The  Dictator)— COD— 
Clive  Brook,  Madeleine  Carroll,  Emyln  Williams — Impressive 
— 85  m. - 2 -March. 

3501 — F — 39  STEPS — MY — Robert  Donat,  Madeleine  Carroll, 
Godfrey  Tearle - Should  please — 79m. - 2-July. 

3503—  A— THE  CLAIRVOYANT— MD— Claude  Rains,  Fay  Wray, 
Jane  Baxter,  Jack  Raine — No  trouble  anywhere  with  adults — 
73m. — 2-June. 

3504 —  KING  OF  THE  DAMNED — Conrad  Veidt,  Helen  Vinson. 
3509 — ALIAS  BULLDOG  DRUMMOND — Jack  Hulbert,  Fay  Wray. 

Liberty 

_F— THE  OLD  HOMESTEAD— MU — Mary  Carlisle,  Law¬ 
rence  Gray,  Dorothy  Lee,  Willard  Robertson,  Eddie  Nugent, 
Fuzzy  Knight - Good  job - 70m. - 1-Aug. 

- F - BORN  TO  GAMBLE - D — Onslow  Stevens,  H.  B.  War¬ 
ner,  Maxine  Doyle,  Lois  Wilson — To  be  sold — 69m. —  I -Aug. 
— F — WITHOUT  CHILDREN— D— Marguerite  Churchill, 

Bruce  Cabot,  Evelyn  Brent.  Dickie  Moore,  Cora  Sue  Collins, 
Reginald  Denny - Fair — 81m. - Nov  . 

— F— SWEEPSTAKE  ANNIE— C— Tom  Brown,  Marion  Nixon, 

Inez  Courtney,  Wera  Engels - Nice - 74m. - 2-Jan. 

— F — DIZZY  DAMES — C — Marjorie  Rambeau,  Lawrence 
Grey,  Florine  McKinney,  Fuzzy  Knight — Entertains — 65m. — 
2-June. 

Majestic 

— F — RECKLESS  ROADS — MD — Judith  Allen,  Regis  Toomey, 
Lloyd  Hughes,  Ben  Alexander,  Matthew  Betz — Good  family, 
nabe - 60m. -  I -Aug. 

—A— MOTIVE  FOR  REVENGE— MD— Don  Cook,  Irene 
Hervey,  Doris  Lloyd — Strong  melodrama — 60m. —  1-ApriL 

Mascot 

— F— THE  HEADLINE  WOMAN — MD— Heather  Angel,  Jack 
LaRue,  Roger  Pryor,  Ford  Sterling,  Conway  Tearle — Decid¬ 
edly  okay — 78m. — 2-May. 

— F — LADIES  CRAVE  EXCITEMENT — MD — Norman  Foster, 
Evalyn  Knapp,  Esther  Ralston,  Eric  Linden,  Purnell  Pratt — 
Topnotch  inde — 67m. —  1-July. 

— HARMONY  LANE — Douglass  Montgomery,  Evelyn  Ven¬ 
able,  William  Frawley,  Adrienne  Ames,  Cora  Sue  Collins,  Joe 
Cawthorn,  Lloyd  Hughes,  David  Torrence. 

—STREAMLINE  EXPRESS— Evelyn  Venable,  Victor  Jory, 
Esther  Ralston,  Vince  Barnett,  Harry  Tyler,  Libby  Taylor. 

Metro 

409 — F — NO  MORE  LADIES — CD — Joan  Crawford,  Charles 
Ruggles,  Robert  Montgomery,  Franchot  Tone,  Edna  May 
Oliver,  Gail  Patrick,  Reginald  Denny — Okay — 90m. — 2-June. 
502 — A — PUBLIC  HERO  No.  1 — MD — Chester  Morris,  Lionel 

Barrymore,  Jean  Arthur,  Joseph  Calleia,  Paul  Kelly - Okay - 

79m. —  1  -June. 

510 —  F - CALM  YOURSELF - C - Robert  Young,  Madge  Evans, 

Betty  Furness,  Hardie  Albright - Program - 70m. - 1 -July. 

511 —  A — MAD  LOVE — MD — Peter  Lorre,  Colin  Clive,  Frances 
Drake — For  horror  followers — 81m. — 2-  July. 

520— F— BONNIE  SCOTLAND— C— Laurel  and  Hardy,  June 

Lang,  Anne  Grey,  William  Janney — Sell  Laurel-Hardy - 90m. 

- 1-Aug. 

528— F— ESCAPADE— CD— William  Powell,  Luise  Rainer,  Vir¬ 
ginia  Bruce,  Mady  Christians,  Reginald  Owen — Buildup  for 
a  new  find - 94m. - 2-July. 

602— F— CHINA  SEAS— MD— Wallace  Beery,  Clark  Gable,  Jean 
Harlow,  Lewis  Stone - Big  number - 93m. - 2-July. 

611 —  F - WOMAN  WANTED - MD - Maureen  O'Sullivan,  Joel 

McCrea,  Lewis  Stone,  Louis  Calhern — Program  melodrama — 
78m. —  1  -Aug. 

612 —  A — THE  MURDER  MAN — MD — Spencer  Tracey,  Virginia 

Bruce,  Harvey  Stephens - Must  be  sold - 70m. - 2-July. 

630— F— ANNA  KARENINA— D— Greta  Garbo,  Fredric  March, 

Freddie  Bartholomew,  Maureen  O’Sullivan - Impressive - 85m. 

— 2-July. 

505 — O’SHAUGHNESSY’S  BOY— Wallace  Beery,  Jackie  Cooper, 
Spanky  MacFarland,  Sara  Haden,  Clarence  Muse. 

512 - GLAMOUR - Joan  Crawford,  Brian  Aherne,  Sterling  Hallo¬ 

way,  Aline  MacMahon,  Frank  Morgan,  Fred  Keating,  Eric 
Blore,  Arthur  Treacher. 

613—  THE  BISHOP  MISBEHAVES— Edmund  Gwenn,  Maureen 
O'Sullivan,  Norman  Foster,  Dudley  Digges,  Nigel  Bruce,  Lums- 
den  Hare,  Lillian  Bond,  Melville  Cooper. 

14 - PURSUIT - Sally  Eilers,  Chester  Morris. 


48J 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


An  EXHIBITOR  Service 


THE  CHECKUP— l-August-35 


615— A  PERFECT  GENTLEMAN— F  rank  Morgan,  Cicely  Court¬ 
neidge. 

625— HERE  COMES  THE  BAND— Ted  Lewis,  Ted  Healy,  Nat 
Pendleton,  Don  Cook,  Betty  Furness. 

650— SMILING  THROUGH— N  orma  Shearer,  Leslie  Howard, 
Fredric  March  (reissue). 

- TARZAN  RETURNS - Johnny  Weismuller,  Maureen  O’Sul¬ 
livan. 

—A  TALE  OF  TWO  CITIES— Ronald  Colman,  Donald  Woods, 
Elizabeth  Allan,  Mitchell  Lewis,  Reginald  Owen,  Basil  Rath- 
bone.  Walter  Catlett,  H.  B.  Warner,  Dudley  Digges. 
—BROADWAY  MELODY  OF  1936— Eleanor  Powell,  Jack 
Benny,  Robert  Taylor,  Buddy  and  Vilma  Ebsen,  Frances  Lang¬ 
ford,  Shirley  Ross. 

—ROBIN  HOOD  OF  EL  DORADO— Warner  Baxter,  Ann 
Loring,  Margo,  Bruce  Cabot,  William  Henry,  J.  Carrol  Naish, 
Francis  MacDonald. 

—THE  BLACK  CHAMBER— William  Powell,  Binnie  Barnes, 
Lionel  Atwill. 

—A  NIGHT  AT  THE  OPERA— Croucho,  Harpo  and  Chico 
Marx,  Kitty  Carlisle,  Allen  Jones,  Margaret  Dumont. 

- FAR  OFF  HILLS - Constance  Collier,  Maureen  O’Sullivan, 

Una  Merkel,  Charles  Butterworth,  Franchot  Tone. 

—MUTINY  ON  THE  BOUNTY— Clark  Gable,  Franchot  Tone, 
Charles  Laughton. 

—AMERICANS  CAN  SING,  TOO— Jeanette  MacDonald,  Nel¬ 
son  Eddy. 

— FRAT  HOUSE— J  ean  Parker. 

— IN  THE  BAG — Jack  Benny,  Mary  Carlisle. 

—ROSE  MARIE— Nelson  Eddy. 

Paramounl 

3440— F— MEN  WITHOUT  NAMES— MD— Fred  MacMurray, 
Madge  Evans,  David  John  Holt — Depends  on  selling — 70m. — 
I -July. 

3444—  A— THE  GLASS  KEY— MY— George  Raft,  Claire  Dodd, 

Edward  Arnold,  Ray  Milland,  Rosalind  Culli - Well  done - 

74m. —  I  -June. 

3445—  F— COLLEGE  SCANDAL— MY— Arline  Judge,  Kent  Tay¬ 

lor,  Wendy  Barrie,  William  Frawley,  Mary  Nash,  Eddie  Nugent 
— Satisfactory  job - 75m. — 2-June. 

3448— F— PARIS  IN  SPRING— C— Mary  Ellis,  Tullio  Carmanati, 
Ida  Lupino — Pleasant — 82m. — 2-June. 

3449  - A - SHANGHAI — D - Charles  Boyer,  Loretta  Young,  War¬ 

ner  Oland,  Allison  Skipworth — Word  of  mouth  must  help — 
75m. —  I  -Aug. 

3450  - F - SMART  GIRL — C - Ida  Lupino,  Kent  Taylor,  Gail 

Patrick,  Joe  Cawthorn — Program - 75m. - I -Aug. 

3451—  F— MAN  ON  THE  FLYING  TRAPEZE— C—W.  C.  Fields, 

Mary  Brian,  Lucien  Littlefield - All  Fields - 64m. - 2-July. 

3452—  F— ACCENT  ON  YOUTH— CD— Sylvia  Sidney,  Herbert 
Marshall,  Astrid  Allwyn — Smart  stuff — 85m. — 2-July. 

3501—  F— EVERY  NIGHT  AT  EIGHT— MU — George  Raft,  Alice 

Faye,  Frances  Langford,  Patsy  Kelly - Saleable - 75m. - 

I -Aug. 

3447— THIS  WOMAN  IS  MINE— John  Loder,  Benita  Hume,  Kath¬ 
arine  Sergava,  Richard  Bennett,  Gregory  Ratoff. 

3502—  WANDERER  OF  THE  WASTELAND— Edward  Ellis,  Dean 
Jagger,  Hal  Price,  A1  St.  John,  Benny  Baker,  Gail  Patrick. 

3503—  ANNAPOLIS  FAREWELL - Rosalind  Keith,  Sir  Guy  Stand¬ 

ing,  Tom  Brown,  Richard  Cromwell,  Benny  Baker. 

3504 - WITHOUT  REGRET— Elissa  Landi,  Kent  Taylor,  Paul  Cav¬ 

anaugh,  Frances  Drake. 

3505— THE  LAST  OUTPOST— Cary  Grant,  Gertrude  Michael, 
Claude  Rains. 

- BIG  BROADCAST  OF  1935 - Jack  Oakie,  Burns  and  Allen, 

Lydia  Roberti,  Bing  Crosby,  C.  Henry  Gordon,  Wendy  Barrie, 
Henry  Wadsworth,  Lou  Clayton,  Eddie  Jackson,  Bill  Robin¬ 
son,  Amos  and  Andy,  Ethel  Merman,  Jessica  Dragonette,  Car¬ 
los  Gardel,  Mary  Boland,  Charlie  Ruggles,  Guy  Standing,  Ger¬ 
trude  Michael,  David  Holt,  Benny  Baker. 

— THE  CRUSADES - Henry  Wilcoxon,  Loretta  Young,  Ian 

Keith  Pedro  de  Cordoba,  Joseph  Schildkraut,  Hobart  Bos- 
worth,  William  Farnum,  Katherine  DeMille. 

- HOP-A-LONG  CASSIDY - William  Boyd,  Paula  Stone, 

James  Ellison,  Charles  Middleton,  Kenneth  Thomson,  Robert 
Warwick,  Frank  McGlynn,  Jr.,  Frank  Campeau. 

- THE  MILKY  WAY - Harold  Lloyd,  Veree  Teasdale,  Sally 

Blane,  Ida  Lupino,  William  Gargan,  George  Barbier,  Lionel 
Stander. 

— FROM  LITTLE  ACORNS— Joe  Morrison,  Paul  Kelly,  Rosa¬ 
lind  Keith,  William  Frawley,  Chic  Sale,  David  Holt,  Baby 
Leroy. 

— GETTIN’  SMART— Grace  Bradley,  Gail  Patrick,  Lee  Tracy, 
Roscoe  Karns. 

- ROSE  OF  THE  RANCHO - Gladys  Swartout,  H.  B.  Warner, 

John  Boles,  Charles  Bickford,  Willie  Howard,  Herb  Williams. 


— PETER  IBBETSON — Gary  Cooper,  Ann  Harding,  Ida 
Lupino,  Douglas  Dumbrille,  Ferdinand  Gottschalk. 

— TWO  FOR  TONIGHT — Bing  Crosby,  Joan  Bennett,  Mary 
Boland. 

— HERE  COMES  COOKIE — Burns  and  Allen,  George  Bar¬ 
bier,  Andrew  Tombes,  Jack  Powell. 

— SO  RED  THE  ROSE — Margaret  Sullavan,  Walter  Connolly, 
Randolph  Scott. 

—THE  VIRGINIA  JUDGE— Walter  C.  Kelly,  Stepin  Fetchit. 
— LET’S  GET  MARRIED — Sylvia  Sidney,  Fred  MacMurray. 
—HANDS  ACROSS  THE  TABLE— Carole  Lombard. 

— CORONADO - Wendy  Barrie,  Johnny  Downs. 

—KLONDIKE  LOU— Mae  West. 

— ANYTHING  GOES — Bing  Crosby,  Frank  Morgan. 

Radio 

4101— A— BECKY  SHARP— MD— Miriam  Hopkins,  Mrs.  Leslie 
Carter,  Alan  Mowbray,  G.  P.  Huntley,  Jr.,  Nigel  Bruce,  Billie 

Burke,  Frances  Dee - Plug  the  color - 84m. - 2-June. 

535— F— HOORAY  FOR  LOVE— MU— Ann  Sothern,  Gene  Ray¬ 
mond,  Maria  Gamberelli,  Lionel  Stander,  Bill  Robinson — Okay 
musical — 7  I  m. —  1  -June. 

53  7i - F - SHE - MD - Helen  Gahagan,  Randolph  Scott,  Helen 

Mack,  Nigel  Bruce — Sell  it — 101m. — 2-July. 

538—  F— ’ THE  ARIZONIAN— W— Richard  Dix,  Preston  Foster, 

Margot  Grahame - Good  Job - 75m. - 2-June. 

539—  F— OLD  MAN  RHYTHM— MU— Buddy  Rogers,  Barbara 

Kent,  George  Barbier,  Grace  Bradley,  Betty  Grable - Summer 

musical  stuff - 85m. —  1-Aug. 

540 —  F - JALNA - D — Kay  Johnson,  Ian  Hunter,  C.  Aubrey 

Smith,  Nigel  Bruce,  David  Manners,  Peggy  Wood - Class - 

75m. —  I  -Aug. 

542 F — HOT  TIP — C Jimmy  Gleason,  Zasu  Pitts,  Russell 

Gleason — Pleasant  program — 72m. —  I -Aug. 

— D— THE  RETURN  OF  PETER  GRIMM— D— Lionel  Barry¬ 
more,  Helen  Mack,  Donald  Meek,  Edward  Ellis,  George 
Breakston — Must  be  sold — 80m. —  1-Aug. 

5  3  6— FRECKLES— Carol  Stone,  Virginia  Weidler,  Tom  Brown. 

541 —  ALICE  ADAMS - Katherine  Hepburn,  Fred  MacMurray, 

Charles  Grapewin,  Fred  Stone,  Frank  Albertson,  Ann  Shoe¬ 
maker. 

—LAST  DAYS  OF  POMPEII— Preston  Foster,  Helen  Mack, 
John  Beal,  Alan  Hale,  Gloria  Shea,  David  Holt,  Louis  Calhern. 
Wood,  C.  Aubrey  Smith,  Jessie  Ralph,  Ted  T'lewton. 

—THE  THREE  MUSKETEERS— Walter  Abel,  Paul  Lukas, 
Onslow  Stevens,  Moroni  Olsen,  Margot  Grahame,  Mary 
MacLaren. 

— POWDERSMOKE  RANGE— Boots  Mallory,  Harry  Carey, 
Hoot  Gibson,  Tim  Tyler,  Big  Boy  Williams,  Bob  Steele,  Sam 
Hardy,  Francis  Ford,  Tom  Keene. 

- TOP  HAT - Fred  Astaire,  Ginger  Rogers,  Helen  Broderick, 

Erik  Rhodes,  Eric  Blore. 

—OLD  MAN  MURPHY— J  ames  Barton,  Margaret  Callahan, 
Addison  Randall,  William  Harrigan. 

—THE  RAINMAKERS— Bert  Wheeler,  Robert  Woolsey,  Dor¬ 
othy  Lee,  Berton  Churchill,  George  Meeker. 

- LOVE  SONG — Lily  Pons,  Osgood  Perkins,  Eric  Blore,  Henry 

Fonda. 

—IF  YOU  WERE  MINE— Roger  Pryor,  Helen  Broderick,  Hugh 
Herbert,  Eric  Blore,  Phyllis  Brooks,  Fred  Keating. 

- HI,  GAUCHO - John  Carroll,  Rod  La  Rocque,  Montagu 

Love,  Steffi  Duna. 

- SYLVIA  SCARLETT - Katherine  Hepburn,  Cary  Grant. 

- SHOOTING  STAR - Barbara  Stanwyck,  Preston  Foster. 

—IN  PERSON — G  inger  Rogers,  George  Brent. 

- ANNIE  OAKLEY - Barbara  Stanwyck,  Preston  Foster. 

Republic 

- F - WESTWARD  HO - W - John  Wayne,  Sheila  Manners, 

Frank  McGlynn,  Jr. - No.  1  everyway - 60m. - 1-Aug. 

— F - FEDERAL  AGENT - MD - Bill  Boyd,  Irene  Ware,  Don 

Alvarado,  George  Cooper — Average  inde  meller — 58m. — 
1  -Jan. 

3502 — FORBIDDEN  HEAVEN — Charles  Farrell,  Charlotte  Henry, 

.  Beryl  Mercer,  Fred  Walton. 

3507 —  TWO  BLACK  SHEEP — Otto  Kruger,  Martha  Sleeper,  Minna 
Gombell,  Cora  Sue  Collins. 

3508—  CAPPY  RICKS  RETURNS— Robert  McWade,  Ray  Walker, 
Florine  McKinney,  Lucien  Littlefield,  Lois  Wilson. 

3541— THE  CRIME  OF  DR.  CRESPI— Eric  Von  Stroheim,  Harriet 
Russell,  Dwight  Frye. 

— RED  RIVER  VALLEY — Gene  Autry,  George  Cheseboro, 
George  Burton,  Charles  King. 

—THE  VANISHING  RIDER— John  Wayne,  Sheila  Manners. 
Frank  McGlynn,  Jr.,  Yakima  Canutt. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


THE  CHECKUP— l-August-35 


An  EXHIBITOR  Service 


— TUMBLING  TUMBLEWEEDS — Gene  Autry,  Smiley  Bur¬ 
nette. 

— LAWLESS  RANGE — John  Wayne,  Sheila  Manners. 

Monogram 

(Distributed  by  Republic  in  most  territories) 

3002 — F — THE  KEEPER  OF  THE  BEES — CD — Neil  Hamilton, 

Betty  Furness,  Emma  Dunn,  Edith  Fellowes — Nice  job - 76m. 

2-June. 

3004 - F - THE  HEALER — D - Ralph  Bellamy,  Karen  Morley, 

Judith  Allen — Worthy  attempt - 75m. - 1-June. 

30(16 _ F - HONEYMOON  LIMITED — CD — Neil  Hamilton,  Irene 

Hervey,  Lloyd  Hughes - Entertaining - 70m. - 1-July. 

3019 - F - MAKE  A  MILLION - C - Charles  Starrett,  Pauline 

Brooks,  George  E.  Stone Okay  nabe 67m. I -July. 

3026 F — CHEERS  OF  THE  CROWD C Russell  Hopton,  Irene 

Ware,  Bradley  Page Pleasant  program — 62m. 1 -Aug. 

3035 — F — THE  DAWN  RIDER — W — John  Wayne,  Marion  Burns 
— Satisfactory — 52  m. — 2 -July. 

3038 — F — PARADISE  CANYON — W — John  Wayne,  Marion 
Burns — Satisfactory — 52m. —  1-June. 

United  Artists 

- F - SANDERS  OF  THE  RIVER — MD - Paul  Robeson,  Leslie 

Banks,  Nina  Mae  McKinney To  be  sold — 95m. 1-July. 

— A — NELL  GWYN — COD — Sir  Cedric  Hardwicke,  Anna 

Neagle - Swell  in  larger  cities - 70m. - I -June. 

— F — CALL  OF  THE  WILD — MD — Clark  Gable,  Loretta 
Young,  Jack  Oakie,  Reginald  Owen — Good — 89m. — 2-May. 

- MELODY  LINGERS  ON - Josephine  Hutchinson,  George 

Houston,  Helen  Westley. 

— CHARLIE  CHAPLIN  IN  MODERN  TIMES — Charles  Chap¬ 
lin,  Paulette  Goddard,  Carter  De  Haven,  Henry  Bergman. 

— THE  MAN  WHO  COULD  WORK  MIRACLES — Roland 
Young.  .* 

- SPLENDOR — Miriam  Hopkins,  Joel  McCrea,  Helen  Westley. 

Paul  Cavanaugh. 

— SHOOT  THE  CHUTES — Eddie  Cantor,  Ethel  Merman,  Nick 
Parke,  Borrah  Minnevitch. 

- THE  DARK  ANGEL - Fredric  March,  Merle  Oberon,  Her¬ 
bert  Marshall,  Katherine  Alexander. 

— RED  SALUTE — Barbara  Stanwyck,  Robert  Young,  Cliff 
Edward. 

— BARBARY  COAST — Edward  G.  Robinson,  Miriam  Hopkins, 
Joel  McCrea. 

Universal 

8016 - F - THE  RAVEN - MD - Karloff,  Bela  Lugosi,  Lester  Mat¬ 

thews,  Irene  Ware,  Spencer  Charters — 60m. — Okay  horror 
picture - 2-June. 

8026 - F - MANHATTAN  MOON - CD - Dorothy  Page,  Ricardo 

Cortez,  Luis  Alberni,  Hugh  O’Connell,  Henry  Armetta — So¬ 
so - 67m. - I  -Aug. 

8034 — F — LADY  TUBBS — C — Alice  Brady,  Douglas  Montgomery, 

Anita  Louise - Plenty  laughs - 85m. - 2-July. 

8085 F BORDER  BRIGANDS W Buck  Jones,  Lona  Andre. 

Fred  Kohler — Satisfactory — 57m. — 2-June. 

9003 F DIAMOND  JIM CD — Edward  Arnold,  Jean  Arthur, 

Cesar  Romero,  Binnie  Barnes,  Hugh  O'Connell,  George  Sid¬ 
ney,  Eric  Blore - Get  behind  it — 97m. —  1-Aug. 

8004 — NEXT  TIME  WE  LOVE — Margaret  Sullavan,  Francis 
Lederer. 

8006 - MAGNIFICENT  OBSESSION - Irene  Dunne,  Robert  Taylor, 

Charles  Butterworth,  Betty  Furness,  Sara  Haden,  Beryl  Mercer, 
Henry  Armetta. 

8018 - SHE  GETS  HER  MAN - Hugh  O’Connell,  Zasu  Pitts,  Lucien 

Littlefield,  Isobel  Jewell,  Guinn  Williams. 

8086— OUTLAWED  GUNS— Buck  Jones. 

9016 - STORMY - Noah  Beery,  Jr.,  Jean  Rogers,  J.  Farrell  Mac¬ 

Donald,  Fred  Kohler,  Raymond  Hatton,  Rex. 

9018— KING  SOLOMON  OF  BROADWAY— Edmund  Lowe,  Dor¬ 
othy  Page,  Pinky  Tomlin. 

902  1 - HIS  NIGHT  OUT - Edward  Everett  Horton. 

9023 — THREE  KIDS  AND  A  QUEEN— May  Robson. 

9026— STORM  OVER  THE  ANDES— Jack  Holt,  Mona  Barrie, 
Antonia  Moreno,  Andy  Devine. 

- HANGOVER  MURDERS - Constance  Cummings,  Edward 

Arnold,  Robert  Armstrong,  Robert  Young,  Gregory  Ratoff, 
Reginald  Denny,  Arthur  Treacher,  Jack  LaRue,  Ricardo  Cor- 
tcz  Sally  Ejilcrs, 

- THE  THROWBACK — Buck  Jones,  Muriel  Evans,  Eddie 

Phillips,  Paul  Fix. 

- OFF  SIDE - Charles  Farrell,  June  Martel,  J.  Farrell  Mac¬ 
Donald,  Andy  Devine. 

- ALONE  TOGETHER— Zasu  Pitts,  Hugh  O'Connell,  Walter 

Catlett,  Inez  Courtney,  William  Pawley,  Tom  Dugan. 


Miscellaneous 

— F— FRANKIE  AND  JOHNNIE— MD— Helen  Morgan,  Ches¬ 
ter  Morris,  Florence  Reed,  Lilyan  Tashman,  William  Harrigan 
— Salable — 70m. —  1  -July. 

- A - STRUGGLE  FUR  LIFE - Travelogue  with  native  cast — 

Good  neighborhood  with  “goona-goona”  buildup — 54m. —  I- 
July. 

- F - CYCLONE  OF  THE  SADDLE— W - Rex  Lease,  Bobby 

Nelson,  Janet  Chandler - Lfafurday  matinee  Sjtuff - 57m. - 

1  -Aug. 

— F — TIMBER  TERRORS — AD — John  Preston,  Dynamite, 
Captain,  Myrla  Bratton — Neighborhood  western  type  stuff— 
5  7 m. - 1  -July. 

— F— ADVENTUROUS  KNIGHTS— AD— David  Sharpe,  Mary 

Kornman,  Mickey  Daniels,  Gertrude  Messinger - Family  stuff 

— 5  7 m. — 2 -J une. 

— F— WHAT  PRICE  CRIME— MD - Charles  Starrett,  Noel 

Madison,  Virginia  Cherrill,  Charles  Delaney — Good  neighbor¬ 
hood  and  family — 63m. —  1-June. 

— F — DANGER  TRAILS — W — Guinn  Williams,  Marjorie  Gor¬ 
don,  Wally  Wales — Usual  western — 59m. 1-Aug. 

- F - MEN  OF  ACTION - AD - Roy  Mason,  Frankie  Darro, 

Barbara  Worth,  Fred  Kohler - Okay  action - 61m. -  1-Aug. 

— F - GET  THAT  MAN— AD— Wally  Ford,  Leon  Ames,  Lil¬ 

lian  Miles — Satisfying  inde — 66m. 1-Aug. 

— F— OUTLAW  DEPUTY — W — Tim  McCoy,  Nora  Lane,  Bud 
Osborn — Okay  McCoy — 60m. —  1-Aug. 

— F — THE  SILENT  CODE — AD — Kane  Richmond,  Blanche 

MeHaffey Usual  satisfactory  action — 5  7m. 1-July. 

_F— VANISHING  RIDERS— W— Bill  Cody,  Bill  Cody,  Jr. — 
Interesting,  fast  family  western — 58m. — 2-July. 

— F— THE  GHOST  RIDER— W— Rex  Lease,  Bobby  Nelson, 
Ann  Carol — Okay - 5  6m. - 2-July. 

— F— CODE  OF  THE  MOUNTED— AD— Kermit  Maynard, 
Lillian  Miles — Okay — 60m. — 2-July. 

— F— SPEED  DEVILS — MD— Paul  Kelly,  Russell  Hardie,  Mar¬ 
guerite  Churchill — Program  inde  meller — 61m. — 2-July. 

— F — THE  LAST  WILDERNESS — Realistic  animal  film— 
Worthy  of  attention — 61m. —  1-June. 

— F— CIRCUS  SHADOWS— D— Dorothy  Wilson,  Kane  Rich¬ 
mond,  Russell  Hopton,  Dorothy  Revier,  John  Ince — Interest¬ 
ing  inde - 65m. — 2-May. 

— F — ROARJNG  ROADS - CD — David  Sharp,  Mickey  Dan¬ 

iels,  Gertrude  Messinger,  Jack  Mulhall,  Mary  Kornman — Pleas¬ 
ant — 5  8m. — 2  -May. 

—F— PRIDE  OF  THE  TRIPLE  X— W— Yancy  Lane,  Dickie 
— W — SMOKEY  SMITH— W— Bob  Steele,  Mary  Kornman— 
Satisfactory - 58m. - I  -July. 

_F— WAGON  TRAIL— W— Harry  Carey,  Ed  Norris,  Ger¬ 
trude  Messinger,  Earl  Dwyer - Okay - 55m. - 2-May. 

_F— HONG  KONG  NIGHTS - MD— Tom  Keene,  Wera  En¬ 

gels,  Warren  Hymer — Packed  with  action — 60m. —  I -March. 
— BORN  TO  FIGHT — Frankie  Darro,  Roy  Mason,  Barbara 
Worth,  Edwin  Maxwell. 

—LIGHTNING  TRIGGERS— Reb  Russell,  Yvonne  Pelletier, 
Fred  Kohler,  Edmund  Cobb. 

— THE  LIVE  WIRE — Richard  Talmadge,  Alberta  Vaughn, 
George  Walsh. 

—ANYTHING  FOR  A  THRILL— Noel  Madison,  Charles  Star¬ 
rett,  Virginia  Cherrill,  Charles  Delaney,  Jack  Mulhall. 

— THE  TEST — Monte  Blue,  Grant  Withers,  Grace  Ford,  James 
Aubrey,  Rin-Tin-Tin,  Jr.,  Lafe  McKee. 

—THE  MAN  FROM  GUNTOWN— Tim  McCoy,  Billie  Seward, 

Rex  Lease,  Jack  Clifford,  Dick  Boteler. 

— GUN  SMOKE  ON  THE  GUADELUPE— Buck  Coburn,  Mar¬ 
ion  Shilling. 

—RIP  ROARING  RILEY— Grant  Withers,  Lloyd  Hughes,  Mar¬ 
ion  Burns,  Kit  Guard,  Eddie  Gribbon. 

- HELL  BREAKS  LOOSE - Guinn  Williams,  Sally  Blane,  Rob¬ 
ert  Homans,  James  Bush,  Ray  Walker. 

— SOCIAL  ERROR — David  Sharpe,  Gertrude  Messenger. 

— MAGIC  OF  THE  RAILS — Ralph  Graves,  Evelyn  Brent. 

- SPEED  DEMON - Richard  Talmadge. 

— SKYBOUND — Lona  Andre,  Lloyd  Hughes,  Grant  Withers. 

Foreign 

— F — LIFE  IS  REAL — MU — Scott  and  Whaley  and  all  Eng¬ 
lish,  negro  cast — Restricted  for  colored  houses — 70m. — 
2-July. 

— F — MEN  ON  WINGS — Russian  made  picture  with  Russian 
cast — Restricted — 84m. — 2-July. 

_F— HER  SONG  OF  LOVE— MU— Derek  Oldham,  Vesta 

Victoria — Metropolitan  class,  small  city - 80m. - 2-July. 

- F — REGAL  CAVALCADE - Compilation  of  newsreel, 

library,  staged  sequences,  commemorating  25  years  reign 
of  the  King  of  England - Too  English — 100m. - 1-Aug. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


EYES  ON  WASHINGTON 
EYES  ON  EVERY  CAPITAL 
TAXES . . .  REVENUE . . .  HOW 
...WHO...  WHEN...  WHY 

Questions  that  every  exhibitor  is  asking  himself  .  .  • 
The  answer  can  be  found  within  the  pages  of  this  maga¬ 
zine  .  .  Trained  correspondents  combing  all  news 

sources,  reporting  all  developments  ...  A  Washington 
news  reservoir  that  has  been  established  more  than  a 
decade  .  .  .  Bringing  to  you  as  fast  as  is  possible  the 
actual  legislative  scene  .  .  .  On  bills,  new  legislation 
Contacting  exhibitor  units,  pledging  support  .  .  . 
Service  that  does  not  end  when  news  is  printed. 

In  return  for  this,  nothing  is  asked  only  the  confidence 
that  comes  from  knowing  that  its  readers  appreciate 
effort  ...  A  subscription  is  your  pledge  .  .  .  Send  it 
in  now. 


I  have  to  know  the  news  from  Washington  and  my  state 
capital.  I  want  to  keep  in  touch  with  everything 
affecting  my  business. 

Mark  down  my  subscription  for  1  year  ($2)  ;  3  years 
($5). 

Name . 

Theatre . 

City  . 


Auer  1  ’ 35  b.c. 

“Did 

SOMEBODY  SAY 


BIG  PICTURES  ? 


Well,  boys  if  they  did,  they  must  have 

been  talking  about  METRO-GOLDWYN-MAYER 

•  •  •  because  here's  what  the  lineup  shows  ready  soon : 


CLARK  GABLE 

JEAN  HARLOW 

WALLACE  BEERY 


IN 

"CHINA  SEAS" 


RONALD  COLMAN 

AND  THOUSANDS 

IN 

"Tale  of  Two  Cities" 


GARBO  FREDRIC  MARCH 
FREDDIE  BARTHOLOMEW 

IN 

"Anna  Karenina" 


JOAN  CRAWFORD 

BRIAN  AHERNE 

"GLAMOUR" 


WALLACE  BEERY 

JACKIE  COOPER 


IN 

"O'Shaughnessy's  Boy// 


CLARK  GABLE  FRANCHOT  TONE 
CHARLES  LAUGHTON 

IN 

"Mutiny  on  the  Bounty" 


JUST  TO  NAME  A  FEW 


Bob  Lynch 

M  I.  M 


VOL  17— No.  16 


PHILADELPHIA,  AUGUST  15,  1935 


Price,  15  Cents 


Augl5'35  pg.  2 


Th  is  one  is  for 

BROADWAY 
MELODY 
OF  1936" 

Whoopee ! 


LIFT  THE  GLASS  TO 
JACK  BENNY,  Robert  Taylor, 
Una  Merkel,  Eleanor  Powell,  June 
Knight, Vilma  &.  Buddy  Ebsen,  Nick 
Long,  Jr.,  Robert  Wildhack,  Frances 
Langford,  Sid  Silvers.  Director  Roy 
Del  Ruth  and  the  M-G-M  Studios! 


“BROADWAY  MELODY  OF  1936'  was  shown  in  rough-cut  form  to  a  group  of  M-G-M 
Studio  officials,  publicity  men  and  a  few  newspaper  people  sworn  to  secrecy! 

WE  KNEW  IN  ADVANCE  that  we  had  a  swell-show-in-the-making,  but  frankly  we  had 
no  conception  that  the  assembled  picture  would  cause  every  person  in  that  projection  room 
to  say:  “It  is  positively  the  greatest  entertainment  ever  put  on  the  motion  picture  screen !” 

THOSE  ARE  STRONG  WORDS  and  unhl  y°u  see  for  yourself,  you  naturally  will  not  take  them  for  granted.  BUT— 
the  thing  to  remember  right  now  is  that  M-G-M  is  hitting  a  New  Season  stride  not  duplicated  ever  in  the  history  of 
our  business.  You  know  about  those  completed,  in-the-bag,  nationally  advertised  hits—  "CHINA  SEAS”  (Clark  Gable, 
Jean  Harlow,  Wallace  Beery);  "ANNA  KARENINA"  (Garbo,  Fredric  March,  Freddie  Bartholomew). 

AND  NOW  "BROADWAY  MELODY  OF  1936"!  That’s  not  all.  As  the  final  scenes  are  being  taken  for 
Ronald  Colman  in  “A  Tale  of  Two  Cities”  the  West  Coast  is  rumbling  with  inside-reports  of  another  M-G-M  Giant! 
You’ll  hear  about  other  Big  Ones.  1935-36  is  a  foregone  conclusion.  M-G-M  is  miles  ahead  already  and 

ONLY  ONE  COMPANY  CAN  BE  FIRST! 


Augl5'35  pg.  3 


Sunday 
{or  iocai 

(  vaudev 
section  1 


tek°l 

^  iSIpvet 

permittee 

films- 

i  Xi  £ 

I  vjitb 

I  tbe  nev 

\  out  P* 
H  under 

I  the  1- 


cnnectton  I 
sed  under  ) 
run  vatu 

.  imposed 
cording  0 
Bureau- 

uocrstf 


UNIVERSAL'S 


WITH 

€S 


And  ANN  DVORA 
JOSEPH  CAW 


And  these  nation 

"Your  An  Eyeful  of  Heaven" 


Augl5'35  pg.  5 

Xl-f-MS" 


And  who  could  ask  for  anything  less  for  a  show  that  has  Joe  Brown's  sure- 
as-shootin'  draw,  plus  four  other  top  star  names,  three  song  hits,  Busby 
Berkeley  chorus  numbers,  and  Joe  himself  as  a  one-man  vaudeville  show! 

NO  WONDER  THE  BROADWAY  STRAND  HAS  BOOKED  IT  FOR  AN  INDEFINITE 
RUN  FOLLOWING  THE  RECORD  ENGAGEMENT  OF  "THE  IRISH  IN  US" 


E. 


in 


OWN 
LIGHTS 


// 


*  WILLIAM  GARGAN  •  PATRICIA  ELLIS 
HORN  •  And  THE  FIVE  MAXELLOS 


Jy  exploited  songs  by  Dixon  &  JVrubel  and  Kalmar  &  Ruby— 

.  "Toddlin'  Along  With  You"  . . .  "She  Was  An  Acrobat's  Daughter" 

he  famous  beauty  chorus  and  smart  direction  of 

BUSRY BEBKr.I.EV 


Cm&dxxCsIC 


based 


ON  THE  UFE  OF 


An  entire,  authentic  Christy 
Minstrel  Show 


Glittering  dances  and  parties 
of  the  period 


Barnum’s  famous  Wax  Works 
and  Freaks 


Shaw  Choir  of  two  hundred 
voices 


Famous  Cincinnati  “Bier 
Garten”  of  the  “Fifties” 


EVELYN  VENABLE 


JOSEPH  CAWTHORN 


CLARENCE  MUSE  wit 

Lloyd  Hughes  Gilbert  Emery 

Cora  Sue  Collins  Florence  Roberts 

Victor  De  Camp  AL  Herman 

Directed  by  JOSEPH  SANTLEY  a  mascot  speci 


Distributed  by 

REPUBLIC  PICTURES  CORPORATION 


Augl5'35  pg.  6 


Etik-Combostk  ot  Qo&kti  UModks— 


^EPHEN  COLLINS  FOSTER 


'-sS- 


’RESENTS 


f 


n\ 


^pO]y[p 


if 

THESE  SONGS 

Oh!  Susanna 

My  Old  Kentucky  Home 

Old  Folks  At  Home 
(Swanee  River) 

Come  Where  My  Love  Lies 
Dreaming 

Massa’s  In  The  Cold  Ground 

*  »  * 

Camptown  Races 

Beautiful  Dreamer 

*  * 

Lou’siana  Belle,  and  others 


Vf 


f-  r' 


< 


H 


WILLIAM  FRAWLEY 

Permission  of  Paramount  Pictures 

> 

e  entire  Shaw  Choir 

James  Bush  David  Torrence 

Ferdinand  Munier  James  B.  Carson 

Earl  Hodgins  Wynne  Davis 

'fcocucTiON  Supervised  by  COLBERT  CLARK 


§§P4p#  ''f'  , 


tAa 

f 


"  '  "M  '  IS 

‘  m  ' 


/£  ■ 


Distributed  by 

REPUBLIC  PICTURES  CORPORATION 


Augl5'35  pg.  7 


Augl5'35  pg.  8 


GIVE  YOUR 


HELEN  TWELVETREES 

U  in 

y ^ lie  c 

BOX-OFFICE 


TIE 


in 

en  A 


CHARLES  FARRELL 


eaveit 


Augl5'35  pg.  9 


CHARLOTTE  HENRY 

in 

en  A 


ea  veu 


wo 


OTTO 

KRUGER 


lack  <=S>Lee^> 


REPUBLIC!! 


A ug!5'35  pg.  10 


At  the  following 
Eastern 
Pennsylvania 
Theatres: 


19th  St . 

State  . 

Favini  . 

American  .  .  . 

.Tower  City 

Savoy  . 

.  Catasauqua 

Clifton  . 

Clifton  Hts. 

Refowich  .  . .  . 

Park  . 

Refowich  .  Schu 

ylkill  Haven 

Capitol . 

Summit  Hill 

Chamber  St.. 

Phillipsburg 

Berwick  . 

Avenue  .... 

Philadelphia 

Colonial  .... 

Philadelphia 

Embassy  .  .  .  . 

.Philadelphia 

Fern  Rock  . . 

Philadelphia 

Frolic  . 

Philadelphia 

Girard  . 

Philadelphia 

Ideal  . 

Philadelphia 

Southern  .  .  . 

Philadelphia 

Edgemont  .  .  . 

Philadelphia 

New  Broadway 

Philadelphia 

Ritz  . 

Philadelphia 

Star  . 

Philadelphia 

York  . 

Philadelphia 

Mayfair  .... 

Philadelphia 

Windsor  .... 

Philadelphia 

• 

WATCH 

THIS 

LIST 

GROW 

BOWMUVfOk 


Positive  Delivery! 
Expert  Service! 

• 

That's  why  we  are 
serriny  exhibitors  from 
roast  to  coast! 


A  QUALITY  CHINA  SET 
IS  STILL  AMERICA’S 
BEST  THEATRE  PREMIUM 

ASK  THE  PENNA.  EXHIBITORS! 


Highest  Quality! 
Lowest  Prices ! 

• 

NEED  WE  SAY 
MORE? 


Quality  Premium  Distributors 


Home  Office:  1305  Vine  Street,  Philadelphia 

“SERVING  EXHIBITORS  FROM  COAST  TO  COAST*’ 


INC. 


★  AVAILABLE  IN  DINNER  AND  TEA  SET  CONTINUITIES 


pg.  11 


THE 


EDITOR'S  PAGE 


Vol.  17,  No.  16 


The  Philadelphia 


Short  Schedules 

•  THIS  IS  THE  TIME  of  the  year  when 
exhibitors  discover  that  pictures  they 
thought  would  be  delivered  to  them  on  this 
year’s  program  are  held  out  as  bait  to  buy 
next  season’s.  Several  of  the  first  hits  on 
1935-1936  schedules  now  being  ballyhooed 
were  begun  in  time  to  include  them  on  the 
1934-1935  groups  but  the  distributor  prac¬ 
tice  of  holding  out  the  good  ones  again  has 
come  into  prominence  with  some  companies. 

Of  course,  where  a  distributor  has  defi¬ 
nitely  promised  certain  stars  and  stories, 
he  can’t  hold  over  until  the  new  season,  but 
where  the  exhibitor  merely  bought  a  number 
there’s  nothing  to  stop  the  distributor  from 
holding  out.  If  an  exhibitor  can  prove  that 
at  the  beginning  of  the  season  he  was  prom¬ 
ised  certain  star  pictures  which  weren’t 
delivered,  he  has  cause  for  redress,  provided 
he  has  proof  in  writing. 

The  habit  of  some  film  companies  is  being 
about  10  per  cent  short  of  what  they  prom¬ 
ised  is  embarrassing  to  the  exhibitor,  causes 
overbuying.  If  companies  can’t  make  the 
full  number,  let  them  sell  less  but  deliver 
all  so  the  buyer  won’t  be  handicapped. 

Year  by  year,  there  has  come  a  tendency 
to  sell  by  company  trademark,  little  else. 
While  this  is  usually  a  guarantee  that  a  fair 
number  of  hits  may  come  along,  it  doesn’t 
stop  some  companies  from  holding  back 
something  which  might  ordinarily  be  deliv¬ 
ered  on  the  current  year’s  schedule. 

An  unfair  practice,  it  is  still  used  by  a 
few  companies. 


Academy  Praise 

•  THE  ACADEMY  of  Motion  Picture 
Arts  and  Sciences  is  to  be  praised  highly 
for  its  recommendation  that  the  2,000-foot 
reel  be  adopted.  (See  Industry  Mirror  for 
details.) 

Such  a  step  must  be  deemed  constructive 
from  a  standpoint  of  labor,  proper  projec¬ 
tion,  savings  in  replacements  as  well  as  in 
other  divisions.  Most  theatres  now  use  the 
double  reels  anyway  and  the  slight  cost  of 
changing  over  to  larger  size  reels  as  well 
as  larger  shipping  cans  will  in  all  probabil¬ 
ity  be  more  than  made  up  by  the  savings 
effected. 

Theatres,  exchanges  and  producers  owe 
the  Academy  a  debt  for  their  initiative  in 
the  matter.  It  is  pleasant  to  see  that  the 
engineering  division  of  the  industry  can 
really  get  together  and  effect  changes  that 
help  all  parts  of  the  business  even  if  other 
divisions  can’t. 


UA  Policy  Change 

•  ONE  NOTE  which  came  out  of  the 
United  Artists  coast  convention  should 
prove  pleasing  to  exhibitors.  It  indicated 
that  the  home  office  would  have  final  say  on 
all  UA  contracts,  that  the  old-time  practice 
of  having  the  star  or  his  representative 
okaying  the  contracts  (or  any  adjustments) 
would  not  be  continued. 

Such  a  change  is  a  signal  vote  of  con¬ 
fidence  in  president-salesmanager  A1  Licht- 
man.  That  personal  confidence  which  many 
exhibitors  have  in  him  will  be  heightened 
by  this  new  policy.  Such  a  step  can  only 
react  to  UA’s  benefit. 


EXHIBITOR 

Circulating  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware.  Issued  on  the  1st  and  15th 
of  each  month  by  Jay  Emanuel  Publications,  Inc.  Publishing  office,  219  North  Broad  Street,  Philadelphia. 
Branches  at  1600  Broadway,  New  York  City;  Washington,  D.  C.  Jay  Emanuel,  publisher;  Paul  J. 
G:eenhalgh,  advertising  manager;  Herbert  M.  Miller,  managing  editor.  Subscription  rates:  $2  for  one 
year.  $5  for  three  years.  Single  copies,  15c  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware. 
Publishers,  also,  of  THE  NATIONAL  EXHIBITOR  of  Washington  and  THE  NEW  YORK  STATE  EXHIBITOR. 
Address  all  communications  to  the  Philadelphia  office. 


British  Improvement 

IN  October,  1934,  this  publication  used  the  editorial 
cartoon  reprinted  below,  indicated  that  if  British  or 
any  foreign  pictures  were  of  high  quality,  exhibitors  would  not 
only  use  them  but  would  give  them  plenty  playing  time. 

The  season  1934-1935  has  passed.  In  that  period  it  has  been 
demonstrated  that  some  British-made  pictures  have  more  than  held 
their  own  at  the  box  office.  True,  some  of  them  were  too  Angli¬ 
cized  for  domestic  approval  but  where  there  were  box  office  attrac¬ 
tions,  where  selling  was  possible,  the  pictures  stood  up.  Perhaps 
the  larger  percentage  didn’t  prove  phenomenal  but  there  was 
enough  encouragement  to  indicate  that  1935-1936  will  find  an  even 
greater  number  of  hits. 

Looking  at  the  1935-1936  line-ups,  it  appears  as  if  England  is 
shootings  the  works  for  American  markets.  With  GB,  London 
Films,  British  and  Dominion  and  others  already  having  invaded  the 
country,  a  newcomer  appears  in  British  International  Pictures, 
whose  subsidiary,  Alliance,  has  completed  a  deal  whereby  it  will 
get  domestic  distribution  through  First  Division. 

This  is  not  the  first  time  that  First  Division  has  served  as  a 
distribution  center  for  a  strong  newcomer.  The  March  of  Time, 
Western  Electric’s  Musical  Moods — these  chose  FD  to  make  ex¬ 
hibitors  conscious  of  the  possibilities  of  their  subjects.  Now, 
BIP,  the  largest  theatre-circuit  producer  in  England,  has  an  out¬ 
let  through  this  strong  independent. 

Initial  glance  at  the  line-up  looks  interesting.  If  the  pictures 
come  through  in  box  office  style  it  looks  as  if  British-made  pictures 
will  be  a  permanent  contender  for  playdates  in  the  American 
market. 


Reprinted  from  The  Exhibitor,  October ,  193 1* 

And  the  same  thing  holds  good  today 


12 


Aug  15' 3  5 


THE  PHILADELPHIA  EXHIBITOR 


Department  of  Revenue  Checking  Up  on 
Any  Houses  Failing  to  File  Tax  Returns 


State  Body  Taking  Into  Consideration  Fact  Blanks 
Circulated  August  7 — Monthly  Statements  Not  Yet 
Available 

The  Department  of  Revenue  is  now  checking  whether  any  theatres  failed  to 
make  tax  returns  reports  as  required  by  the  new  state  amusement  act. 


The  new  blanks  will  be  sent  every  month  to 
exhibitors  holding  permits  by  the  Department  of 
Revenue,  according  to  its  counsel,  Manus  Mc¬ 
Hugh,  who  said  this  was  one  of  the  purposes  in 
requiring  permits.  Although  reports  due 
August  10  were  considered  late,  under  the  new 
act,  if  they  were  received  after  that  date,  the 
department  is  taking  into  consideration  the  fact 
that  the  blanks  were  not  circulated  until  August 
7. 

McHugh  reported  the  returns  were  “coming 
in  good,”  but  it  was  not  in  line  with  the  policy 
of  the  department  to  reveal  the  percentage  cf 
returns  that  came  in  on  time.  A  check-up  has 
been  started  to  determine  whether  anyone  has 
wilfully  neglected  to  file  his  return,  and  anyone 
found  guilty  of  such  an  offense  will  be  dealt 
with  according  to  the  law. 

“As  far  as  we  know,”  McHugh  stated, 
“every  theatre  has  filed.” 

“It  will  not  be  determined  until  a  conference 
is  arranged  with  the  budget  secretary  whether 
monthly  statements  of  total  grosses  of  all  the 
theatres  in  the  State  will  be  issued  by  the  de¬ 
partment. 

Secretary  of  Revenue  Harry  E.  Kalodner 
warned  amusement  operators  that  under  the 
new  amusement  tax  law  they  must  have  State 
permits  or  be  liable  to  a  fine  of  $300  and  six 
months  in  jail. 

Equal  Rights  Bill  Goes 
into  Effect  September  1 

With  a  test  case  by  restaurant  men  and 
hotelmen  being  reported,  the  new  equal 
rights  bill  that  will  prohibit  discrimination 
against  negroes  or  any  other  persons  "be¬ 
cause  of  race,  creed  or  color"  will  become 
effective  September  1. 

Penalty  for  violation  is  a  fine  of  $100  to  $500 
and  imprisonment  of  30  to  90  days. 

That  the  bill  is  strict,  that  it  really  means 


Fox  Case  Hearing 

Attorney  A1  Cohen,  representing  Fox 
Film  Corporation,  and  Attorney  Benja¬ 
min  Colder,  representing  the  plaintiff, 
the  Garden  Theatre,  West  Chester,  ap¬ 
peared  before  Federal  Judge  Dickinson, 
Federal  Court,  August  7,  when  a  motion 
was  brought  up  by  defense  counsel  to 
dismiss  the  bill  of  complaint  against 
Fox  by  the  Garden  Theatre. 

Decision  was  held  in  abeyance  pend¬ 
ing  a  motion  for  a  preliminary  injunc¬ 
tion. 

The  matter  comes  up  again  August 

21. 


JEP  Candid  Photn 


OPTIMISTIC.  Louis  “Pop”  Korson 
thinks  that  the  1935-1936  Master¬ 
piece  lineup  is  the  best  in  history 
and  that  the  new  year  will  mean 
the  strongest  independent  produc¬ 
tion  ever. 

what  it  says  is  indicated  from  an  article  appear¬ 
ing  in  Time  Magazine,  last  week. 

Said  Time  Magazine: 

“Last  week,  however,  Pennsylvanians  were 
beginning  to  realize  how  hard  it  would  be  to 
evade  it.  Discrimination  of  any  kind  will  be 
a  crime,  punishable  by  a  fine  up  to  $500,  a  jail 
sentence  up  to  60  days.  Two  Negro  women 
marched  into  the  William  Penn  Hotel  Beauty 
Salon,  swankest  in  Pittsburgh,  asked  for  a 
“powder  test,”  usually  given  free.  A  white 
beautician  told  them  it  would  cost  $5  apiece 
They  showed  their  money.  She  said  they  would 
have  to  have  an  appointment.  They  asked  for 
one.  She  finally  said  there  were  no  appoint¬ 
ments  free  for  a  month;  she  would  telephone 
them  when  a  date  was  open.  Had  the  law 
been  in  force,  she  might  have  done  her  telephon¬ 
ing  from  jail,  having  boosted  prices,  refused  to 
give  an  appointment. 

“At  a  cinema  theatre  in  Monessen,  three 
negroes  asked  for  seats  in  the  orchestra.  They 
threatened  the  manager,  a  Greek  with  the  law. 
He  answered  that  if  necessary  he  would  close 
his  theatre  on  September  1.  At  amusement 
parks  in  several  towns,  when  Negro  couples 
invaded  dance  floors,  white  dancers  promptly 
marched  off.  At  a  small  hotel  in  Pittsburgh  a 
Negro  minister  tried  to  arrange  a  banquet  for 
40  persons  but  the  management  was  “booked 
up  for  two  months.” 


Clem  Rizzo  Moving 

Clem  Rizzo  is  moving  his  equipment  com¬ 
pany  to  1224  Vine  Street.  The  new  quarters, 
which  will  be  completed  shortly,  will  take  care 
of  the  expansion  necessary  because  of  increased 
business. 

Rizzo  expects  the  new  home  to  be  the  last 
word  and  says  that  his  1935-1936  plans  will  be 
the  best  ever. 


Allied  Jersey  Convention 


Everything  is  set  for  the  16th  annual 
convention  of  the  Allied  Theatre  Own¬ 
ers  of  New  Jersey,  to  be  held  at  the  Ritz 
Carlton  Hotel,  August  21,  22,  23. 

A  big  program  has  been  arranged, 
and  it  is  expected  that  local  members  of 
the  IEPA,  Allied  affiliate,  will  also  be 
present  as  well  as  local  exchangemen. 

President  Sydney  Samuelson  will  pre¬ 
side  at  the  Atlantic  City  meeting. 

Law  Clarified  on  Minors 
in  Pennsylvania  Theatres 

State  Departments  Issue 
In  terpre  ta  tions 


Minors  between  the  ages  of  16  and 
18  years  are  permitted  to  work  in  the¬ 
atres  at  night,  or  between  the  hours  of 
7  P.  M.  and  7  A.  M.,  provided  they  are 
not  employed  more  than  forty-four  hours 
a  week  or  more  than  eight  hours  a  day. 
Children  under  16  are  not  permitted  to 
work  in  industry  between  the  hours  of  7 
P.  M.  and  7  A.  M. 

Confusion  over  operation  of  Pennsylvania's 
new  child  labor  law,  which  threatened  to  result 
in  the  dismissal  of  hundreds  of  minors  through¬ 
out  the  state  without  cause,  prompted  Ralph 
M.  Bashore,  Secretary  of  Labor  and  Industry, 
and  Dr.  Lester  K.  Ade,  Superintendent  of  Pub¬ 
lic  Instruction,  to  issue  rulings  August  9  clari¬ 
fying  sections  of  the  new  act. 

Clarified 

Uncertainty  of  the  status  of  employes  be¬ 
tween  18  and  21  handling  intoxicants  also  was 
clarified  by  these  department  heads. 

They  ruled  that  those  between  18  and  21,  but 
not  under  18,  may  work  in  distilleries,  brewer¬ 
ies,  rectifying  plants  and  other  such  places, 
but  they  must  be  21  before  they  can  serve  in¬ 
toxicants. 

It  was  estimated  that  several  thousand  men 
and  women  under  21  work  as  waiters,  waitresses 
and  bus  boys  in  Pennsylvania. 

Fines 

The  act  provides  a  fine  of  from  $100  to 
$200  and  ten  days  in  jail  for  violations,  and 
Bashore  said  it  will  be  enforced  strictly.  His 
department  in  preparing  a  bulletin  for  hotels, 
restaurants  and  other  dealers,  and  field  agents 
of  the  department  have  been  directed  to  watch 
fcr  violators. 


Assessments  Down 


Exhibitors  are  advised  that  many  the¬ 
atres  have  had  their  real  estate  assess¬ 
ments  cut  for  the  new  year. 

Those  who  have  not  yet  been  so 
affected  should  investigate  the  situation. 


THE  PHILADELPHIA  EXHIBITOR 


Augl5’35 


13 


THE  CAMERA  SPEAKS 


Pictures  often  tell  the  story 
better  than  the  printed  word 
.  .  .  Here  are  highlights. 


VISITOR.  Boris  Shumiatsky,  Soviet 
Motion  picture  leader,  visits  with 
Universal  president  Carl  Laemmle 
while  making  a  tour  of  the  coast 
studios. 


JEP  Candid  Photo 

ERPIMEN.  ERPI  district  superin¬ 
tendent  Patchen  Jones  and  district 
supervisor  Elmer  O.  Wilschke  are 
pictured  in  a  recent  conference. 


PRESIDENT,  PRODUCER.  United 
Artists  president  A1  Lichtman  meets 
United  Artists  producer  Mary  Pick- 
ford,  as  she  arrives  to  announce  her 
new  1935-1936  contribution  to  the 
UA  program. 


JEP  Candid  Photo 


HERE  AND  THERE.  The  candidcameraman  catches  such  local  notables  as  (top,  left  to 
right),  Simon  Libros,  National  Penn  Printing  Company;  George  Fishman,  manager, 
Roosevelt  Theatre;  Jack  Brown,  Embassy  Theatre,  Jenkintown;  Reese  Harrington,  Har¬ 
rington,  Del.,  exhibitor;  (bottom,  left  to  right).  Germantown  exhibitor  1.  Yaffe,  A1  Blofson, 
National  Penn  Printing  Company;  Herb  Given,  GB  branch  manager;  George  Locker,  cen¬ 
sor  board. 


WORKING  HARD.  M.  B.  Comer- 
ford  is  busy  as  a  beaver  these  days 
taking  care  of  the  Comerford  the¬ 
atre  interests,  what  with  M.  E.  Com¬ 
erford  recuperating  from  his  illness 
and  Frank  Walker  busy  with 
national  affairs  in  Washington. 


PRESIDENT.  Ben  Futerman,  or¬ 
ganizer  and  president  of  the  first 
Philadelphia  chartered  organization 
of  moving  picture  machine  opera¬ 
tors,  the  Keystone  State  Projec¬ 
tionists’  Union,  is  celebrating  his 
third  year  as  leader  of  that  body. 
Ben,  as  he  is  known  and  called  by 
friends  and  exhibitors,  has  rend¬ 
ered  aid  to  exhibs  as  well  as  to 
operators  associated  with  him. 
Relations  between  exhibs  and  the 
operators  in  his  union  have  been 
harmonious  since  his  inception  into 
office.  He  states  that  he  is  at  all 
times  ready  to  co-operate  with  the- 
atremen. 


14 


Augl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Tax  Regulation  Changes 


1935  Fair  Schedule 


(The  following  changes  and  supplements  to  regulations  have  been  supplied 
THE  EXHIBITOR  by  the  Department  of  Revenue.  THE  EXHIBITOR  advises 
its  readers  to  tear  out  what  is  printed  below  and  paste  it  in  the  tax  regulation 
book  sent  to  each  permit  holder,  for  future  reference.} 


AMUSEMENT  TAX 
Supplement  to  Regulation  VIII 

Amusement  permits  need  not  be  obtained  for  any  place  of 
amusement  for  which  no  “established  price,”  as  defined  in  the  reg¬ 
ulations  of  the  Department  of  Revenue,  is  charged.  An  example  is 
a  swimming  pool  for  the  use  of  which  no  charge  of  any  kind  is 
made. 

A  separate  permit  in  addition  to  the  club  permit  must  be  ob¬ 
tained  for  any  amusement,  produced  at  any  club  subject  to  the 
amusement  tax,  for  which  an  admission  charge,  in  addition  to  the 
regular  membership  fees  or  dues,  is  made.  An  example  is  a  dance 
held  at  a  country  club,  an  admission  charge  being  made,  even 
though  only  members  and  guests  are  admitted,  a  temporary  permit 
must  be  obtained  for  such  an  amusement. 

If  a  dance  is  held  regularly  throughout  a  substantial  portion  of 
the  year,  a  permanent  permit  in  addition  to  the  club  permit  may  be 
obtained. 


Supplement  to  Section  XIII 

All  the  proceeds  over  and  above  reasonable  expenses  must 
inure  exclusively  to  the  exempt  organization  in  order  for  the  price 
paid  for  admission  to  be  exempt  from  the  amusement  tax.  In  order 
for  exemption  to  be  allowed  in  any  case  where  talent,  services,  or 
other  items  of  expense  are  arranged  for  on  a  percentage  basis  the 
contract  or  agreement  must  limit  the  amount  to  be  received  as  a 
percentage  of  the  proceeds  to  a  certain  definite  sum,  and  it  must  be 
clearly  established  prior  to  the  sale  of  the  admissions,  that  such 
sum  is  no  more  than  would  be  charged  on  a  flat-rate  basis  for  the 
same  talent,  services,  or  other  items. 

Supplement  to  Section  XVI 

The  department  has  rescinded  certain  of  its  requirements  con¬ 
cerning  the  printed  matter  that  must  appear  upon  tickets  or  cards 
of  admission  and  it  now  prescribes  that  it  is  no  longer  necessary  to 
print  upon  such  ticket  or  card  of  admission  the  name  of  the  place  to 
which  a  ticket  or  card  of  admission  entitles  one  to  the  privilege  of 
attending  or  engaging  in  any  amusement. 


XXI 


Fairs  in  Eastern  Pennsylvania  and 
New  Jersey  have  been  listed  as  follows: 

Pennsylvania 

Kutztown  Fair  Association,  Kutztown, 
August  13-16. 

Carbon  County,  Lebigbton,  August 
20-24. 

Bucks  County,  Quakertown,  August 
27-31. 

Schuylkill  County,  Pottsville,  Septem¬ 
ber  2-7. 

Montgomery  County,  Hatfield,  Sep¬ 
tember  2-7. 

Reading  Fair,  Reading,  September 
9-15. 

Union  County,  Lewisburg,  September 
16-21. 

Lehigh  County,  Allentown,  September 
17-21. 

Doylestown  Fair,  Doylestown,  Sep¬ 
tember  24-28. 

Columbia  County,  Bloomsburg,  Sep¬ 
tember  24-28. 

Manheim  Fair,  Manbeim,  September 
26-28. 

York  County,  York,  October  1-5. 

New  Holland  Fair,  New  Holland,  Oc¬ 
tober  3-5. 

Harvest  Home  Fair,  Columbia,  Octo¬ 
ber  8-10. 

Epbrata  Fair,  Epbrata,  October  9-12. 

Myerstown  Fair,  Myerstown,  October 
9-11. 

New  Jersey 

Gloucester  Grange,  Pitman,  August 
14-17. 

Salem  County,  Woodstown,  August 
20-24. 

Flemington  Fair,  Flemington,  August 
27-September  2. 

Atlantic  County,  Egg  Harbor,  Sep¬ 
tember  4-7. 

Garden  State  Fair,  Bridgeton,  Sep¬ 
tember  11-14. 

Trenton  Fair,  Trenton,  September  24- 
28. 


LOCAL  RELEASE  DATES 
METRO 

Smilin’  Through,  August  10;  China  Seas, 
August  13;  Pursuit,  August  12. 


Student  and  Faculty  Tickets 

Student  and  Faculty  tickets  issued  by  any  school,  college  or 
university  to  the  students  or  faculty  members  thereof,  are  not  tax¬ 
able  if  the  cost  or  charge  for  such  ticket  book  is  included  in  the 
price  of  tuition  charged  to  all  students  or  is  included  as  part  of  the 
salary  of  all  faculty  members. 

Similarly,  if  students  and  members  of  the  faculty  are  admitted 
to  athletic  contests  without  charge,  such  admissions  are  not  tax¬ 
able  under  the  Act. 

For  the  exemption  provided  by  this  section  to  apply,  the  school, 
college,  or  university  issuing  such  ticket  books  must  prohibit  and 
prevent  the  students  and  faculty  members  from  assigning  or  in 
any  way  transferring  such  ticket  books. 

However,  such  ticket  books  are  taxable  if  a  separate,  although 
reduced  charge,  is  made  for  the  insurance  thereof  or  if  it  be  not 
compulsory  for  all  students  or  faculty  members  to  purchase  such 
ticket  books  or  if  the  charge  for  such  ticket  books  be  not  included 
in  the  tuition  charged  to  all  students  or  be  not  included  in  the  sal¬ 
aries  paid  to  all  faculty  members. 


COLUMBIA 

Black  Room,  August  3-9;  After  the  Dance, 
August  8-10. 

WARNERS 

The  Irish  in  Us,  August  2;  We’re  in  the 
Money,  August  9-15. 

FIRST  DIVISION 

What  Price  Crime,  August  21;  Circum¬ 
stantial  Evidence,  July  25;  Saddle  Aces, 
August  13;  Captured  in  Chinatown,  August 
20. 

GB 

39  Steps,  August  15;  The  Clairvoyant, 
August  20;  Alias  Bulldog  Drummond,  Sep¬ 
tember  1. 

PARAMOUNT 

Every  Night  at  Eight,  August  3-9. 

FOX 

Welcome  Home,  July  28;  Dressed  to  Thrill, 
August  3. 


THE  PHILADELPHIA  EXHIBITOR 


Augl5'35 


15 


Variety  Club -“The  Exhibitor”  Golf 

Tourney  Looms  as  Industry’s  Biggest 


March  of  Time 


First  issue  of  the  new  March  of  Time, 
RKO  distributed,  holds  to  the  standard 
set  by  the  others,  doesn’t  set  any  new 
mark  but  is  interesting  anyway. 

Clips  devoted  to  French  veterans 
shows  most  interest  with  French  Fascists 
combatting  riding  radicalism  with  Hitler 
technique.  The  Father  Coughlin  clips 
are  interesting  but  lack  timeliness.  Army 
shots  are  intended  to  show  speed  of 
mobilization,  revealing  the  paucity  of 
modern  war  materials. 

Three  shots  are  devoted  to  the 
Army,  Father  Coughlin,  France. 

First  depicts  what  would  happen  if  a 
mobilization  order  were  put  into  effect 
in  this  country,  and  winds  up  with  a 
visit  to  Lloyd’s  where  odds  are  quoted 
on  war  possibilities.  Second  shows 
growth  of  Father  Coughlin  as  a  national 
figure.  Third  shows  political  condition 
in  France  today. 

Two  reeler,  as  it  stands,  can  be  sold 
heavily. 


'Heard  In 


C 


ROSSTOWN 

S-W  Reseating 
H  ouses 


Several  Stanley-Warner  houses  are  to  be 
reseated. 

N.  W.  Fredericks,  owner  and  manager,  Gar¬ 
den  Theatre,  Lock  Haven,  has  completed 
negotiations  to  become  affiliated  with  the 
Altoona  Publix  Theatres  Corporation, 
Altoona. 

S.  Alexander  Smith,  manager,  Broad  Street 
Theatre,  Souderton,  and  Miss  Betty  Ann 
Zendt,  daughter  of  Mr.  and  Mrs.  P.  H. 
Zendt,  Souderton,  were  married  recently. 


Eyes  to  Sunday 

With  certain  distributors  asking  more 
money  than  last  year,  independent  ex¬ 
hibitors  feel  that  the  exchanges  are  look¬ 
ing  toward  possible  Sunday  movie  open¬ 
ings  as  well  as  making  the  usual  request 
for  more  money. 

In  competitive  situations,  the  boosts  in 
film  prices  are  most  noticeable. 

With  nearly  all  film  companies  turn¬ 
ing  in  better  financial  statements,  with 
the  companies  getting  back  into  strong 
positions,  exhibitors  assert  that  the  ex¬ 
hibition  division  of  the  business  has  not 
yet  made  the  recovery  shown  by  the  pro¬ 
duction  end  and  that  higher  prices  can’t 
be  paid.  Last  season,  which  was  an 
improvement  over  some  before,  did  not 
result  in  enormous  profits  for  exhibi¬ 
tors,  regardless  of  what  the  exchanges 
think. 


September  20  Date  Set — Co-operation  Between  Publi¬ 
cation  and  Organization  Marks  New  Step  in  Series — 
Whitemarsb  Spot 


September  20  has  been  selected  as  the  date  for  the  annual  industry  golf  tourna¬ 
ment — now  to  be  known  as  Variety  Club-“The  Exhibitor”  of  Philadelphia  golf 
tourney — at  Whitemarsh  Country  Club. 


Larry  Graver,  who  started  on  a  vacation, 
came  back  for  an  important  conference, 
which  bad  the  boys  wondering  whether 
the  Mastbaum  Theatre  would  reopen  early 
in  September. 

Chestnut  Street  Theatre  plays  host  to  two-a- 
day  pictures,  "Midsummer  Night's  Dream 
and  perhaps  "The  Crusades.” 

Aldine  Theatre  reopens  with  “Call  of  the 
Wild"  late  in  August. 

One  and  two  story  buildings,  including  the 
Forum  Theatre,  Frankford,  have  been  sold 
to  the  Stanley  Theatre  Company  of 
America  by  the  Forum  Amusement  Com¬ 
pany,  for  $410,000,  of  which  $247,500 
remains  on  mortgage.  Total  assessment  is 

$253,300. 

Joe  Murphy,  Charles  Demarest  and  Nathan 
Michel  have  organized  the  Demurchel 
Amusement  Company  of  Parkesburg  to 
operate  theatres. 

Local  Warner  executives  hopped  to  New 
York  this  week  where  they  were  ad¬ 
dressed  by  general  manager  Joseph  Bern- 
hard,  publicity  ad  chief  S.  Charles  Win¬ 
field  and  publiciteer  Mort  Blumenstock  as 
well  as  conferring  on  policies.  Body  also 
saw  "Midsummer  Night’s  Dream."  In¬ 
cluded  from  the  local  territory  were  Harry 
Goldberg  and  Sid  Blumenstock  with  Dave 
Weshner. 

Eddie  Moore  is  a  new  addition  to  the  local 
Stanley-Warner  district  chief  force,  coming 
from  Pittsburgh. 

William  Goldman  reopened  the  first  member 
of  his  chain  of  theatres  last  weekend  when 
the  Bandbox  Theatre,  Germantown,  re¬ 
modelled  and  rebeautified,  was  officia  1 1  y 
lit  up  for  the  new  season.  56th  Street  The¬ 
atre  opens  about  Labor  Dav  while  th" 
operations  in  Pottstown  and  Hanover  will 
also  be  going  full  swing  at  that  time.  Band- 
box  has  been  air-conditioned  and  reno¬ 
vated. 

With  Dave  Milgram  taking  the  Eagle,  the  Mil- 
pram  string  now  anoroaches  the  10  mark. 
With  one  in  West  Chester,  the  Avenue,  the 
Lorraine,  the  Howard,  the  Eagle,  the  re¬ 
modelling  of  the  Temple  (with  Ray 
Schwartz),  the  circuit  is  building  up. 

Mel  Koff,  recently  attached  to  the  Harry  Dem- 
bow  executive  staff,  is  now  managing  the 
Garbo  Theatre,  buying  and  booking  the 
house  as  well.  The  theatre  was  repainted 
and  is  scheduled  to  reopen  next  week. 

Mel  Koff  is  changing  the  name  of  the  Garbo 
to  the  Darby  Theatre,  the  old  name,  thus 
having  to  change  only  two  letters  in  the 
sign. 

Harry  Waxman,  the  Atlantic  City  executive, 
bought  lunches  for  9  at  H  and  H,  suffered 
a  sunstroke. 

Poplar  Theatre  is  reopening  under  Sol  Han- 
kin,  it  is  said. 

Eddie  Kapner  sends  a  card  from  Florida,  says 
he  has  a  fine  time. 

Harold  Rodner,  Jack  Berison,  Charlie  O’Reilly 

went  to  Hershey  on  special  invitation, 
played  golf  with  the  head  of  the  Hershey 
enterprises. 


Sponsored  by  the  local  Variety  Club,  Tent 
No.  13,  and  this  publication,  the  combination 
assures  a  record  attendance. 

For  years  handled  by  The  Exhibitor,  the 
tourney,  as  predicted  last  year,  will  now  be 
sponsored  by  both  the  local  tent  and  this  pub¬ 
lication  as  a  logical  step. 

The  committee,  appointed  by  chief  barker 
Earle  Sweigert,  includes  Barkers  John  Bach¬ 
man,  James  P.  Clark,  Jay  Emanuel,  Jack  Green¬ 
berg,  Milton  Rogasner,  Emanuel  Sachs,  Ted 
Schlanger,  Leonard  Schlesinger,  Harry  Weiner, 
Charles  Zagrans,  A1  Davis,  and  Paul  Green- 
halgh,  representing  The  Exhibitor. 

The  tourney  will  be  open  to  Varietymen  and 
the  local  industry. 

With  a  dinner  dance,  rain  or  shine,  a  full 
golfing  day,  rain  or  shine,  a  floor  show  with 
some  of  the  biggest  headliners  (for  the  first 
time  in  the  history  of  the  tournament),  the 
tourney  at  Whitemarsh  loorns  as  a  big  suc¬ 
cess.  The  Whitemarsh  course,  in  Whitemarsh 
Valley,  is  a  championship  course,  with  some  of 
the  best  facilities  in  the  country. 

Fee  will  be  $10  before  the  day  of  the  tour¬ 
ney  with  a  $12  charge  for  those  entering  the 
day  of  the  tourney.  If  it  rains,  the  committee 
points  out  those  entering  will  have  a  better 
chance  to  win  one  of  the  handsome  prizes. 


Casino  Theatre,  Mt.  Pocono,  has  been  taken 
by  W.  A.  Melvin. 

Ben  Friedman  is  reported  taking  the  theatre 
in  Buttonwood. 

Sammy  Kerns,  known  as  Jed  Martin,  is  pro¬ 
ducing  a  Negro  drama,  besides  tending  to 
his  haberdashery  business. 

Mort  Lewis,  the  ACer,  is  now  a  proud  grand¬ 
father,  the  new  Lewis  addition  arriving  at 
the  h  ome  of  his  son. 

Bill  Butler  is  mighty  proud  of  his  renovated 
Clearfield  Theatre.  House  has  new  sound, 
a  remodeled  lobby,  new  draperies. 

Mrs.  A1  Fisher  underwent  a  couple  of  opera¬ 
tions,  now  feels  better  at  Hahnemann 
Hospital. 

Charlie  Steifel,  the  South  Philadelphia  tycoon, 
came  up  from  the  shore,  all  gebrowned. 

Local  Taprooms  are  following  the  premium 
trend  by  giving  away  free  gifts  certain 
nights  of  each  week. 

Ritz  Theatre,  Orthodox  and  Tacony  Streets, 
has  been  conveyed  by  Clem  Rizzo  to  Tom 
Lazarick  Amusement  Corporation. 

Brunswick  Theatre  has  been  conveyed  by 
Record  Building  and  Loan,  et  al  to  Bruns¬ 
wick  Theatre  Corporation. 

Charlie  Klang  has  taken  the  theatre  in  High¬ 
land  Park. 

Leonard  Schlesinger  goes  on  vacation  soon, 
with  Jack  Flynn  and  Paul  Costello  pre¬ 
ceding  him  at  the  S-W  office. 

When  the  Ardmore  Theatre  was  being  burg¬ 
larized,  police  watched,  discovered  to  their 
amazement  that  the  Ardmore  house  was 
being  entered  by  a  policeman  who  was 
arrested. 


IF  THAT  OLD  HOUSE  COU 


■ 


THE  BOOK  THAT  STORMED 
A  NATION'S  HEART  NOW 
FLAMES  UPON  THE 
SCREEN !  .  ♦  MAZO  DE  LA 
ROCHE'S  $10,000  PRIZE 
NOVEL  BROUGHT  TO  LIFE 
IN  ALL  ITS  BITING  DRAMA, 
GLORIOUS  ROMANCE  AND 
HEART- HOLDING  POWER! 

RKO-RADIO  PICTURE 

Directed  by  John  Cromwell 


Augl5'35  pg.  17 


LD  TALK 


KAY  JOHNSON 

As  Alayne,  Eden  White- 
oaks’  sensitive  bride  from 
the  city ...  A  "stranger"  at 
Jalna  . . .  loved  by  her  hus¬ 
band’s  brother. 


IAN  HUNTER 

As  Renny,  younger  mo 
of  the  Whiteoaks  family 
Counsellor  and  guide 
whose  loyalty  and  he 
battle  with  his  love  for 
brother's  wife. 


C.  AUBREY  SMITH 


As  Nicholas,  bachelor  son 
of  Jalna’s  founder  ...  A 
fussbody  deep  in  the  mem¬ 
ory  of  past  escapades  .  .  . 
Meddlesome  and  senti¬ 
mental. 


NIGEL  BRUCE 

As  Maurice;  lovable,  I 
ne'er-do-well.  Past  suite 
Meg,  only  girl  in  White o 
family.  Father  of  the  m 
cap  Meg,  who  man 


DAVID  MANNERS 


as  Eden,  the  handsome 
young  family  pet,  whose 
poems  started  him  toward 
success  and  his  hasty  mar¬ 
riage  with  Alayne.. 


JESSIE  RALPH 


as  Gran,  ninety-year-old 
matriarch  of  the  Whiteoaks 
clan.  Wife  of  the  original 
owner.  A  merry  martinet 
with  whims  of  steel. 


MOLLY  LAMO 


as  Pheasant,  wild  dough 
of  Maurice,  who  beca 
the  bride  of  Piers  Whs 
oaks,  only  to  fall  in  k 


18 


Augl5'35 


THE  PHILADELPHIA  EXHIBITOR 


INDUSTRY  MIRROR 


A  concise  survey  of  peak  national  high¬ 
lights  .  .  .  written  with  a  new  slant  .  .  . 
Covering  all  industry  divisions. 


EXHIBITION 


Steifels  in  Headlines 

After  a  long  absence  during  which  time 
brother  Sam  has  been  a  successful  band  pro¬ 
moter,  brother  Nate  a  veteran  Washington 
theatre  operator,  the  Steifels  climbed  back 
into  the  headlines  last  week. 

From  West  Philadelphia  reports  came  that 
brother  Sam  has  signed  a  lease  for  the  M.  E. 
Comerford-Fay  operated  Fay’s  Theatre,  long 
a  vaudeville-picture  citadel,  last  year  consider¬ 
ably  rejuvenated  thanks  to  Eddie  Sherman 
vaudeville,  Sid  Stanley  direction.  Despite  the 
1934-1935  pickup  at  the  theatre,  the  operators 
signed  a  deal  which  is  said  to  call  for  $15,000 
rental  the  first  season,  $18,000  after. 

With  a  policy  that  proved  such  a  success  for 
him  while  he  handled  the  local  Pearl,  maestro 
Sam  Steifel  intends  to  install  negro  shows,  make 
a  play  for  negro,  white  trade  with  big  name 
attractions. 


Samuel  Steifel 

fay’s  Theatre  changed  its  policy 


Meanwhile  father  Abe  Steifel  also  climbed 
into  the  news  when  it  was  reported  that  Stan- 
ley- Warner  had  paid  $100,000  cash  to  settle 
some  mortgages  on  the  Ruby,  Poplar,  Elite, 
former  Steifel  houses  taken  over  several  years 
ago  by  Stanley  Company  of  America.  While 
the  elder  Steifel  is  no  longer  active,  observers 
know  well  that  sons  Nate,  Sam  will  carry  on 
the  Steifel  tradition  in  befitting  manner. 


Wade  Met  Statement 

For  wiseacres  who  have  been  predicting  that 
the  Murray  Wade-operated  Metropolitan  Opera 
House  would  close  shortly,  the  operator,  this 
week,  had  an  answer.  Announced  were  the 
following  changes:  the  10  cent  adult  price  has 
been  eliminated,  a  15  cent  balcony  price  for 
adults  substituted,  a  25c  top  night  price  intro¬ 
duced. 

Said  Wade:  “My  operation  is  not  a  fly-by- 
night  proposition.  I  do  not  intend  to  create  any 
dissension  in  the  industry  and  will  go  more  than 
out  of  my  way  to  set  things  right  according 
to  industry  regulations.  I  want  my  house  to 
be  a  credit  and  I  will  do  everything  legitimate 
to  build  a  permanent  institution.  At  the  begin¬ 
ning,  we  experimented  with  a  policy  and  new 
have  found  the  right  one.  The  house  is  large 
enough  for  the  price  policy  adopted.” 


To  prove  these  assertions,  operator  Wade 
showed  that  he  has  eliminated  the  10  cent  fea¬ 
ture,  double  feature.  Running  re-issues,  they 
are  now  more  than  justifying  expectations, 
with  a  continuance  expected.  That  people  were 
being  attracted  to  the  house  from  all  parts, 
particularly  for  re-issues,  was  Wade’s  state¬ 
ment. 

With  RCA  sound,  perfect  projection,  air- 
conditioning,  other  features,  he  feels  the  en¬ 
terprise  will  build,  that  he  can  put  the  second 
largest  Philadelphia  theatre  on  a  paying  basis. 


Jersey  Allied  Meet 

Allied  Jersey  president  Sidney  Samuelson  is 
looking  toward  Atlantic  City’s  Ritz-Carlton, 
these  days,  awaiting  the  August  21-23  Jersey 
meeting  as  well  as  the  Allied  eastern  leaders’ 
regional  conference.  With  a  gala  time  sched¬ 
uled,  with  important  problems  to  be  taken  up, 
observers  expect  an  important  meeting,  think 
that  future  trend  of  Allied  will  be  shown. 


Two-a-Day  Return 

When  prosperity’s  departure  affected  the  in¬ 
dustry,  first  victim  was  the  two-a-day  higher 
priced  picture  showing.  Because  talkies  caused 
a  change  in  trend,  because  people  wouldn’t 
spend  their  money  as  freely,  the  two-a-day 
passed  away. 

Hints  that  a  change  to  the  original  policy 
might  be  forthcoming  were  given,  last  fortnight, 
when  both  Warners,  Paramount  announced  they 
would  sponsor  two-a-day  showings,  that  “Mid¬ 
summer  Night’s  Dream,”  “The  Crusades,” 
would  be  test  pictures  in  certain  spots.  On  the 
sidelines,  too,  was  Metro,  which  with  plenty 
money  tied  up  in  big  pictures,  might  also  join 
the  two-a-day  return. 


St.  Louis  Blues 

Observers  everywhere  were  interested  in  the 
announcement  that  an  injunction  suit  to  restrain 
Warner  Brothers  Pictures,  Inc.,  other  motion 
picture  companies  from  continuing  an  alleged 
conspiracy  to  deprive  three  St.  Louis  houses 
from  buying  first-run  films  was  filed  last  week 
by  the  government  in  Federal  court  in  St.  Louis. 

The  suit  seeks  to  stop  the  companies  from 
entering  into  contracts  for  the  1935-1936  sea¬ 
son,  which,  it  is  asserted,  would  prevent  the 
three  theatres  from  obtaining  needed  pictures. 

Defendants  named  in  the  suit  are  Warner 
Brothers,  Inc. ;  Vitaphone  Corporation,  First 
National  Pictures,  Inc.:  Vitagraph,  Inc.;  War¬ 
ner  Brothers  Circuit  Management  Corporation, 
General  Theatrical  Enterprises,  Inc. ;  Para¬ 
mount  Pictures  Distributing  Company,  Inc. ; 
Paramount  Pictures  Distributing  Corporation, 
RKO  Distributing  Corporation. 

Conspiracy  in  violation  of  the  Sherman  Anti- 
Trust  Law  was  charged  in  an  indictment  re¬ 
turned  January  11  by  the  Federal  grand  jury 
against  Warner  Brothers  and  all  except  one 
other  defendants  in  the  new  suit.  Vitagraph, 
Inc.,  was  not  among  those  indicted. 

The  indictment  charged  the  defendants  re¬ 
fused  to  supply  pictures  to  the  three  theatres, 
Ambassador,  Missouri,  New  Grand  Central. 

Warner  Brothers  operated  the  three  theatres 
until  early  in  1934,  when  the  bondholders  took 


over  the  properties,  leased  them  to  a  corpora¬ 
tion  in  which  Allen  L.  Snyder,  Harry  Koplar, 
Fanchon  and  Marco  were  interested. 

Warner  Brothers,  on  failing  to  obtain  con¬ 
trol  of  the  three  theatres,  threatened  to  prevent 
them  from  showing  first  run  pictures,  to  open 
competitive  theatres,  the  indictment  asserted. 

Two  first-run  St.  Louis  houses  were  opened 
by  Warner  Brothers  soon  after  the  three  the¬ 
atres  were  leased. 

The  new  petition  filed  relates  that  Fanchon 
and  Marco  have  been  operating  the  three  the¬ 
atres,  that  two  of  them,  Ambassador,  New 
Grand  Central,  suffered  heavy  losses,  have  been 
closed  because  they  were  unable  to  obtain 
adequate  first  run  pictures. 

It  further  states  that  unless  an  injunction  is 
granted,  the  owners  will  be  compelled  to  con¬ 
vert  the  theatres  to  other  uses  or  turn  them 
over  to  Warner  Brothers  on  terms  dictated 
by  the  latter. 

The  suit  asks  that  the  defendants  be  ordered 
to  show  cause  August  19  why  a  preliminary 
injunction  against  the  alleged  conspiracy  should 
not  be  issued. 


Sunday  Vote  Assured 

Any  further  doubt  concerning  the  November 
Sunday  movie  vote  here  was  dispelled  last  week 
when  Warner  attorney  Joe  Sloane  filed  a  peti¬ 
tion  signed  by  100,000  Philadelphians  who  want 
to  vote  on  the  question  with  the  County  Com¬ 
missioners.  Sloane  intimated  that  he  had  another 
petition  signed  by  another  100,000  names,  but 
decided  not  to  file  it  since  only  17,500  names 
were  needed. 

In  nearby  Upper  Darby  Township,  commis¬ 
sioners  petitioned  Delaware  County  Commis¬ 
sioners  for  a  referendum  on  Sunday  movies. 
Several  theatres  in  the  district  have  been  open 
Sunday  nights  in  tieups  with  various  fraternal, 
civic  organizations. 

That  practically  every  community  housing  a 
theatre  in  the  territory  would  have  a  Sunday 
movie  vote  was  almost  certain,  this  week,  as 
reports  began  to  trickle  in  indicating  that  few 
localities  had  ignored  the  opportunity  to  allow 
its  residents  to  vote  on  the  idea. 


Non-Theatricals  Protested 

From  MPTO  general  counsel,  secretary 
George  P.  Aarons  to  United  Artists,  Para¬ 
mount,  Fox,  Universal,  RKO,  First  Division, 
Republic,  Columbia,  Warner  Brothers  went 
forth  a  letter  last  week  protesting  a  practice 
which  has  again  come  back  to  the  local  terri¬ 
tory  since  the  code  passed  away. 

Reason  for  protest  was  serving  by  certain 
local  exchanges  of  non-theatricals,  clubs  with 
pictures  less  than  six  months  after  general 
release. 

Said  the  letter : 

“Attention  of  this  organization  has  been 
called  to  a  practice  which  this  organization  con¬ 
siders  very  pernicious  and  unfair,  and  that  is  the 
showing  of  pictures  at  various  clubs  and  non¬ 
theatricals  less  than  six  months  after  their 
general  release. 

“This  is  manifestly  in  contradiction  to  the 
assurances  given  this  organization  by  distribut¬ 
ing  companies  on  various  occasions,  that  they 

(Sec  page  22) 


Augl5'35  pg.  19 


a 


OF  NEW  JERSEY 

YOU!  The  independent  exhibitor  who’s  looking  for 
action ,  for  militant  leadership,  for  sincere  ALLIES  in 
his  fight  against  the  forces  that  seek  to  monopolise  this 
business 


ANNUAL  CONVENTION 


AND  EASTERN  REGIONAL  CONFERENCE  OF  INDEPENDENT  EXHIBITORS 

where  yon  will  meet  with  and  zvork  with  your  fellow 
exhibitors,  men  zvho  arc  fighting  and  planning  for  the 
cause  of  the  independent 


ATLANTIC  CITY 


RITZ-CARLTON  HOTEL 


where  zvork  and  play  can  be  mingled  in  proper  propor¬ 
tion.  Special  attractive  rates  and  privileges  are  offered 
to  all  zvho  attend  the  convention 


AUGUST  21,  22,  23 


Plan  to  attend!  The  business  of  the  convention  this  year 
is  extremely  vital  to  the  interests  of  the  independent 
exhibitor.  Come  and  help  formulate  a  fighting  platform 
and  course  of  action! 


ALLIED  THEATRE  OWNERS  of  NEW  JERSEY 


INC. 


MASTERPIECE 

FILM  ATTRACTIONS,  INC. 


Augl5'35  pg.  20 


:  * 
05 

C 


j  «  «  < 

-  ^  G 
fl  „  re 
->  re  a) 


<u 


o 

o 


■h'O  4-1 


o  <u 

.  c 

T3  — 


X 

O 

PQ 

bjO 


bjj  re  . 

5  s  s 

*  j!  5 
°  .  2 
75  re  .2 
°  -0, 


!\ 

|N 


>  P< 
oJ  £ 
r1  <D 

5  G 

*■: 
ft  05 

1  a  -n 

.M  o 

"3  re 


0  >. 

'  .a 


>•  <u  >>  m 

h  T!  A  £ 


w  4~' 


rt  £ 
P  c/j 
CT 

m 


A  S  §  ^ 
^  re  3  £ 

«  u  T)  ' 
rt  re  O  bj) 
-C  -C  >-  c 
ft  u  ft  .SS 


■ 

■ 


o 

O  CD 

ll 


CO 


<1 

1  I — 

co 

O  z 

Q£  O 

I< 

u 

as: 


73  c  i  re 

u  Qj  ^  »-« 

re  a>  5°  2 
J5  -Q 
<j 


« 


6 

<u  S* 
c  2 

re  ■E 


to  05  re  1/3 
X3  C  C  r„ 


'O 

<U  re 


C/5 


ft  <15 


_  <u  a 

C  ^  <15  C/5 
<15  JD 
>  flj  C/3 

S  •«  T3 

c 

a)  T3  re 

U  CD  I 


t*  <d 

£05 

a 


Oh 


M  O 

c 


cd  73 

E  E 


C  ‘—I 


CJ  03 

c 

3  .  C 

■re  a/  -—  re  h 

w  “-a  8  E 

S  2 

O  c  r-H 

■H  c  03  .  n 

3  O.H 


CJ  03 


<ln  i;  03  w 


C/3  C/3 

1-4  *T} 

<D  (D 


03  ^  3 

«sl 

re3  cj 

<15  a, 
>  >,  ft 
O  ft  3 


j_<  re 
t«  tC 

05  OH 

J2  - 


4-i  ^ 

re  <U 
05 

£ 


CJ  ^  ,-S 

a-  o 

3  >-H 


3  C  O 

£  g  ft 
O 

bJ3^  P 
c  ft 
re  J  2 
re  T3  •£ 
05  re  ^ 

r— I  V-4  © 
a^H 


c  o 

O  oh 
■re  re 

tJ  2 

03  ^ 

j.  73 


73 


~  c 

c  c° 
s 

£  re  3 
Jt  03 
■o>  re  o 

<4h  fll  re 

C 

CD 

2  c  ° 

O  o  c 


wr 

•  rre  (D 

0)  C/3 

c  2 
hH  'H, 

re  O 
C  +J 
O  05 
ft  3 

re  C 

P-i  +J 

73  O 

.t:  S 


O 


VJ 

< 


'  <v 

CD  <d 

3^ 

73 


CO 


m  ° 

-*-*  0-4 

03  73 

-C  u 

^  CD 
73  CC 
CD  ^ 


.y  ^ 
r 

cj  nj 


C 

£ 

o 

re 

G 

A 

CJ 


o 

a 

re 

C 

re 


05 

ft 

CJ 

05 

C/2 


.2re3 
as  c 
o  re 

K  2 

re 

ttf're 
3  05 

'•ft  CJ 

£  £ 

W> o 

£  >< 
o 

05  o 

33 

r  3 

4-» 

-  c 
as  « 

tJ  73 
03  n 

Q  3 

73 

U. 

CD  kT 
4-»  ^ 
«-m  T3 
C  ^ 

^  CD 


CD 


r/5 


CD 


73 


.  .  0) 
£  OJ  43 
3-h  ^ 
-M  CJ 

a  cd  cd 
rT 

W  73  03 


o  S 

PS 

H  « 
<  W 
Ph  > 

HH 

w  os 

s  H 

HH 

PS  K 

U  H 


>  05 

O  re 
ft  re  +-, 
re  •— 
C  £  v 
^  y  ft 

o-Sm 


PS 

w 

H 

O 

O 

co 

«  W 
<  hP 
U  cq 

(_,  PP 

2§ 

PS  H 


2 

O 

O 

< 

PS 

Q 

W 

SC 

H 


LU 

O 

to 

x  5  “ 


O 


< 

l 

CL. 


CO 


a  ft 

C  Ol-j 
-O  o  c  J 


o  3  4) 


5se 


"-S  <C 

i-°j 


(T3  c  ft 

E  TOli=-a' 

to  a) 

■o  ns  ^  «e 

Jre  •  c 
c  J3  <d 

>, 

~  ft 

JO  ~  O  W 


CJ 

•  ft 

Qj 

0) 


©  X. 

U) 


03  2L 

Si  i_ 

2  5 

a,  < 


S. 

03 

Si 

>n* 

03 

Q 


«  o 

c#5  *»i 

CO 


03 


03 

x© 


8  N 


03 

S3  ^ 

Oj  ^3 

8 
8 


•mi 


CO 

”  a.  « 


§  “"ZIS 

CD  a  a  $■£ 


03 

*mi 

«5  ^ 

8  8 

•S& 

•mi 

03  ^ 

co 

8 
£ 


8 

03 


.03  V) 

© 

s 


8 

8 

Q 


< 

2 


03 

•mi 

•mi 

co 

a 

III 

^mi 

•mi 

03 

u 

8 

m© 

"mm 

03 

UJ 

p s 

m8 

!k 

o. 

■ 

03 

§ 

^mi 

03 

§ 

oc 

•ml 

8 
•  mi 

03 

8 

111 

•mi 

co 

M 

Sm 

o 


s. 

8 

8 

8 

m8 

8 


Augl5'35  pg.  21 


99 


Augl5'35 


THE  PHILADELPHIA  EXHIBITOR 


would  co-operate  in  protecting  their  accounts 
by  not  permitting  pictures  to  receive  club  or 
non-theatrical  showings  less  than  six  months 
after  first  showing  in  the  city. 

“A  continuance  of  this  practice  will  only 
result  in  the  development  of  chiseling  attitude 
on  the  part  of  exhibitors,  for  what  is  good  for 
the  goose  is  good  for  the  gander. 

“In  calling  your  attention  to  this  condition 
the  Motion  Picture  Theatre  Owners  Eastern 
Pennsylvania,  etc.,  is  assured  in  the  belief  that 
you  will  lend  your  fullest  co-operation  and 
stamp  this  out  without  any  further  develop¬ 
ment.  ' 


MPTO  secretary  Aarons 

Protested  against  certain  practices 


Exempt  from  the  general  protest  was 
Metrc-Goldwvn-Mayer  which  has  adhered  to  the 
six  months  rule,  fails  to  service  any  club  or  non¬ 
theatrical  until  that  time  limit  has  expired. 


Buying  Combine  (Continued  ) 

To  further  interest  in  the  proposed  buying 
combine,  IEPA  president  Morris  Wax  sent  out 
a  call  for  a  final  rally,  August  13,  at  the  Broad- 
wood  Hotel,  indicated  that  at  that  meeting  a 
final  decision  on  the  buying  combine  was  to  be 
reached,  that  a  detailed  plan  for  a  uniform 
clearance,  zoning  schedule  would  be  submitted. 

Invited  were  certain  independent  exhibitors 
who  were  asked  to  attend  the  meeting,  to  famil¬ 
iarize  themselves  with  those  matters,  to  decide 
definitely  whether  or  not  they  cared  to  co¬ 
operate. 

Because  the  day  was  hot,  however,  because 
many  exhibitors  showed  little  interest,  the 
affair  was  not  the  success  its  sponsors  would 
have  liked  to  have  seen  it  become. 

Efforts  to  secure  a  statement  from  IEPA 
president  Morris  Wax  were  unavailing  but  at 
least  one  individual  who  was  present  declared 
only  a  dozen  were  present,  that  the  whole 
thing  had  apparently  not  come  off  as  was  plan¬ 
ned  by  those  leading  the  way. 

Vine  Streeters,  though,  think  that  neither  heat 
nor  lethargy  will  check  the  buying  combine 
leaders  but  that  when  the  summer  doldrums 
have  passed,  the  move  will  again  continue. 
Others,  noting  that  IEPA  leader  David  Bar- 
rist  was  due  back  August  16,  wondered  if  his 
return  would  bring  renewed  spirit  to  the  move¬ 
ment. 


With  preliminary  meetings  held  including  ex¬ 
hibitors  from  the  various  groups,  the  buying 
combine  idea  was  well  understood  by  theatre- 
men  from  all  city  districts. 

At  a  West  Philadelphia  session,  attended  by 
several  leaders,  signatures  to  an  agreement 
stating  that  those  who  signed  would  continue 
to  attend  further  meetings  regarding  the  com¬ 
bine  were  secured.  Attending  during  this  gath¬ 
ering  were  Charles  Segall,  Harry  Fried,  Frank 
Salison,  Joe  Hebrew,  Morris  Wax,  Abe 
Sablosky,  Lewen  Pizor,  George  P.  Aarons. 

A  South  Philadelphia  zone  session  was  held 
at  IEPA  Vine  Street  headquarters,  was  at¬ 
tended  by  invited  exhibitors  who  heard  leaders 
explain  the  plan,  indicate  its  purpose. 

A  meeting  from  another  zone  was  headed  by 
Herb  Elliott,  Luke  Gring,  others. 

Initial  moves  indicated  that  a  corporation’s 
formation  was  desired,  and  four  cr  five  would 
take  the  necessary  steps,  would  start  the  ball 
rolling. 

Hydraulic  Door  Threat 

A  new  cause  for  worry  for  theatremen  ap¬ 
peared  on  the  scene  this  week  when  insurance 
adjustors  investigating  a  $100,000  fire  in  Water- 
town,  New  York,  announced  that  the  conflagra¬ 
tion  had  resulted  from  an  explosion  which 
preceded  it. 

Reason  given  for  such  a  blast  was  too  much 
oil  in  hydraulic  door  checks  that  became  com¬ 
bustible  because  of  the  extreme  heat. 

Unannounced  by  the  adjustors  was  whether 
too  frequent  opening,  closing  of  doors  by  big 
business  had  caused  the  extra  play  on  the  door 
checks,  had  led  to  the  explosion. 


PROJECTION 


2,000-Foot  Reel 

From  exhibitors,  distributors,  producers,  last 
fortnight,  came  endorsement  for  the  recom¬ 


mendation  bv  the  Academy  of  Motion  Picture 
Arts  and  Sciences  Research  Council  that  the 
2000-foot  length  be  adopted,  that  it  be  made 
standard  for  the  industry  January  1,  1936. 

Savings  through  this  reel  are  estimated  at 
approximately  $250,000  for  all  companies,  it 
is  pointed  out  in  the  formal  report. 

Using  the  longer  reel  will  involve  changes 
in  operating  procedure  in  the  studio,  in  film 
exchanges,  for  the  film  now  is  sent  on  a  1000- 
foot  reel,  although  often  rewound  on  a  2000-foot 
reel  in  projection  booths  by  operators.  Using 
the  new  length  will  eliminate  this  doubling,  will 
result  in  thousands  being  saved  annually  in  film 
replacements  due  to  film  damage  when  the  reels 
are  cut  apart  to  be  sent  back  to  exchanges. 
With  the  new  reel  standard,  film  will  be  pro¬ 
jected  in  all  theatres  on  the  original  reel  sent 
from  the  exchanges. 

Savings  in  “cutting”  technique  in  editing  new 
pictures  will  come  to  $138,000  annually  as  well 
as  avoiding  trouble  now  experienced  by  cutters 
in  finding  satisfactory  “changeover  points”  be¬ 
tween  reels. 

The  report  also  indicates  that  theatres  all 
over  the  world  will  have  no  difficulty  using  the 
2000-foot  length.  It  itemizes  changes  in  each 
industry  department  necessary  before  the  reel 
may  be  used,  includes  specifications  for  a  reel 
satisfactory  as  to  weight,  size.  The  new  stand¬ 
ard  reel  will  be  15^2  inches  in  diameter. 

The  Research  Council  report  summarizes 
these  changes : 

EDITORIAL 

Adoption  of  a  2  000'  reel  will  result  in  considerable 
saving  in  time  and  expense  in  the  rutting  department, 
due  to  the  fact  that  approximately  half  of  the  number 
of  reel  end  changeovers  will  be  necessary. 

The  editor  assembling  a  feature  production  is  now 
faced  with  the  necessity  for  finding  a  satisfactory  change¬ 
over  approximately  every  1000'.  With  the  2000'  reel 
in  use,  the  end  of  the  first  1000'  will  be  made  as  a 
direct  cut,  for  although  the  reel  will  be  processed  in 
its  present  1000'  length,  it  will  be  spliced  to  the  second 
1000'  of  the  picture  and  the  two  will  be  projected  as 
a  unit  in  the  theatre.  It  will  thus  only  be  necessary  to 
find  a  projection  changeover  at  the  end  of  what  now 
corresponds  (with  the  presently  used  1000'  reel)  to 
reels  2,  4,  and  6. 

Feature  productions  should  be  so  edited  that  they 
will  reach  the  theatre  in  the  least  number  of  reels,  and 

in  no  event  should  the  total  length  of  any  reel  be  less 
than  1700  feet. 


r 

Section  BB 

Standard  2000  foot  release  reel 

Exhibitors,  distributors,  producers  greeted  it 


THE  PHILADELPHIA  EXHIBITOR 


Augl5'35 


23 


JEP  Candid  Photo 


First  Division  president  Thomas,  Alliance’s  Arthur  Dent,  First  Division  executives  Fried- 

lander,  Curtis 

A  strong  lineup  was  seen 


LABORATORY 

No  change  in  laboratory  release  printing  procedure 
will  he  required. 

1.  Laboratories  will  continue  to  process  release  prints 
in  1000'  lengths. 

2.  Prints  will  be  shipped  from  the  laboratory  to  th<- 
exchanges  in  1000'  lengths,  in  cans  but  not  mounted 
on  reels. 

3.  The  exchange  will  splice  the  appropriate  1000' 
length  rolls  together,  and  mount  the  spliced  print  on 
2000'  reels. 

4.  Each  reel  of  the  print  will,  from  this  point  on.  in 

its  inspection  by  the  exchange,  shipment  to  the  theatre, 
projection  in  the  theatre,  etc.,  remain  in  the  2000' 

length  mounted  on  a  2000'  reel. 

EXCHANGE 

Adoption  of  the  2000'  reel  will  necessitate  the  setting 
up  of  one  additional  operation  in  the  exchange,  i.e.,  the 
splicing  of  the  two  1000'  (or  thereabouts)  rolls  of 
print  and  mounting  of  the  spliced  longer  roll  on  a 

2000'  reel. 

As  outlined  above,  it  is  recommended  that  the  labor- 
lory  process  release  prints  as  at  present  in  1000'  rolls, 
and  ship  the  1000'  rolls  to  the  exchange  in  cans  but 
not  mounted  on  reels,  and  that  the  exchanges  thereupon 
Nplice  the  approximate  1000'  rolls  together  and  mount 
the  print  on  2000'  reels  for  shipment  to  the  theatres. 

Certain  items  of  exchange  equipment  must  neces¬ 
sarily  be  altered  in  order  to  accommodate  the  2000' 

reel. 

SHIPPING  CASES.  Features  will  be  released  on 
2000'  reels, — short  subjects  and  newsreels  will  continue 
to  be  released  on  the  1000'  reels  until  the  supply  of 
these  reels  and  cases  is  exhausted  and  all  equipment  is 
converted  to  the  new  standard. 

An  initial  expenditure  for  sufficient  new  2000'  reel 
shipping  cases  to  handle  the  feature  release  of  each 
exchange  will  be  necessary,  but  the  expendable  char¬ 
acter  of  this  item  will  permit  the  greater  portion  of 
the  necessary  expenditure  for  cases  to  be  charged  over 
a  period  of  time,  inasmuch  as  the  new  2000'  cases 
will  be  used  as  releases  come  out  on  the  longer  reels,  and 
the  1000'  cases  already  on  hand  may  be  used  for  cld 
releases  which  may  still  be  sent  out  on  the  1000'  reels, 
and  for  short  subjects,  newsreels,  etc. 

REELS.  The  reel  (specifications  attached)  has  been 
designed  for  maximum  efficiency,  at  minimum  expense. 
With  the  release  of  feature  product  on  a  20  00'  reel,  the 
entire  character  of  the  reel  problem  as  relating  to  the 
exchange  is  altered.  There  will  be  no  necessity  for  the 
theatres  to  transfer  the  film  from  the  shipping  reel  to  a 
theatre  reel  unless  such  procedure  is  particularly  desired 
by  the  projectionist  or  theatre  management. 

All  doubling  will  be  eliminated. 

THEATRE 

There  will  be  no  actual  change  in  operation  in  the 
theatre.  A  very  complete  survey  shows  that  all  theatres 
in  the  United  States,  with  a  few  isolated  exceptions,  are 
equipped  to  project  2000'  reels  without  any  change  or 
alteration  of  equipment. 

Doubling  may  be  described  as  the  practice  of  cutting 
the  tail  end  leader  from  reel  1  and  the  head  end  leader 
from  reel  2,  splicing  the  two  together  and  mounting 
them  on  2000'  reels  kept  at  the  theatre  for  the  purpose. 
In  a  similar  manner,  reels  3  and  4,  reels  5  and  6,  etc., 
are  spliced  together  and  projected  “doubled.”  Upon 
the  completion  of  the  picture’s  run,  the  reels  are  cut 
apart,  remounted  on  the  1000'  reels  and  sent  back  to 
the  exchange. 

The  evil  of  this  practice  arises  from  the  fact  that  with 
each  “doubling”  operation,  2  frames  of  film  are  cut 
away  from  each  reel,  eventually  resulting  in  a  consider¬ 
able  jump  in  the  picture  on  the  screen  and  necessitating 
replacement  of  the  reel  end  by  the  exchange. 

The  elimination  of  the  practice  of  doubling  will  not 
only  result  in  an  economy,  but  will  greatly  improve1 
the  technical  excellence  of  the  show  in  the  theatre. 

Oddest  industry  reaction  was  quoted  in 
Motion  Picture  Daily  when  it  was  revealed  that 
a  Boston  operators  union  had  recently  voted  to 
fine  any  member  using  more  than  a  1,000  foot 
reel  $50,  thus  indicating  that  the  best  ideas  get 
a  different  rating  in  some  spots. 


DISTRIBUTION 


First  Division  Deal 

That  First  Division  will,  in  addition  to  its 
selection  of  Alliance  Pictures,  also  include  other 
strong  members  in  its  1935-1936  lineup  was 
indicated  by  the  home  office  this  week. 

In  the  western  field,  western  stars  Guinn  (Big 
Boy)  Williams,  Hoot  Gibson  will  offer  8  open 
air  epics  each.  To  complete  the  lineup,  another 
series,  as  yet  unannounced,  will  be  released, 
FD  spokesmen  declare.  What  these  pictures 
are,  what  their  nature  will  be,  the  secretive 
home  office  will  not  state,  but  observers  got  the 
idea  that  they  will  prove  fitting  members  for 
a  strong  1935-1936  selling  group  for  the  trade. 


Republic-British  Lion  Deal 

Republic  Pictures  Corporation  drew  inter¬ 
national  recognition  last  fortnight  when  it  closed 
a  deal  with  British  Lion  Film  Corporation 
managing  director  Sam  Smith  whereby  that 
company  will  distribute  all  Republic  pictures 
in  the  United  Kingdom  for  a  four-year  period. 

Said  to  involve  $5,000,000  in  rentals,  the 
deal  was  closed  by  Republic  president  W.  Ray 
Johnston  with  Lion  representative  Sam  Smith. 
No  other  product  from  America  will  be 
handled  by  British  Lion. 

That  Canadian  film  leader  N.  L.  Nathanson 
will  be  tied  in  with  British  expansion  plans 
is  also  indicated,  with  recapitalization  for  Brit¬ 
ish  Lion  Corporation,  Ltd. 


PRODUCTION 


Paramount  Inquiry 

Senate  inquisitors  probably  will  begin  to  look 
into  the  Paramount  receivership  in  December, 
chairman  William  G.  McAdoo  indicated  last 
fortnight.  Because  the  receivership  charges 
were  so  high,  because  the  Senate  committee  is 
naturally  interested,  the  body,  which  looks  into 
bankruptcies,  receiverships,  will  investigate  the 
film  company  as  1935  ends. 


DuPont  Sale 

That  Pathe  Exchange,  Inc.,  has  been  holding- 
49  Per  Cent  DuPont  Film  Manufacturing  Cor¬ 
poration  stock  is  no  secret.  Last  fortnight,  it 
was  indicated  that  this  49  per  cent  has  been 
reduced  to  35  per  cent  through  sale  to  E.  I. 
DuPont  de  Nemours  Corporation  of  1400  shares 
capital  stock. 

For  the  stock,  Pathe  received  $1,596,000,  will 
use  $1,500,000  to  reduce  a  $2,000,000  loan  with 
Bankers  Trust  Company,  the  company  indicated 
in  a  brief  filed  in  connection  with  the  recent 
application  by  Pathe  stockholders  Pat  Casey, 
E.  B.  Derr  for  an  injunction  to  prevent  the 
DuPont  stock  being  sold.  The  application  was 
denied. 

With  the  note  reduced,  Pathe  is  now  in  a 
good  condition,  will  see  it  in  an  even  better 
state  when  the  reorganization  is  completed. 


M  ore  Star  Trouble 

From  Hollywood,  last  week,  came  reports 
that  another  spurt  in  star  salaries  was  on  the 
way,  that  the  coast  was  prepared  for  a  show¬ 


down  which  would  determine  whether  such  a 
trend  could  be  checked. 

That  some  stars,  knowing  that  the  market 
was  not  flooded  with  names,  that  Europe  would 
pay  good  salaries,  that  even  domestic  com¬ 
panies  could  use  them,  might  keep  such  reasons 
as  weapons  for  further  boosts  in  salaries  was 
indicated. 

To  observers  Metro's  handling  of  Myrna  Loy 
loomed  as  a  test  case.  With  that  star  wanting 
a  boost,  with  Metro  refusing,  the  studio,  colony, 
this  week,  was  awaiting  the  outcome,  wonder¬ 
ing  if  once  again  the  star  would  win  or  whether 
the  studio,  trying  to  keep  costs  down,  would 
be  victor. 


Plug  for  RKO 

A  well-known  radio  executive  took  time  out 
last  fortnight  to  plug  certain  pictures,  indicated 
that  as  far  as  one  company,  at  least,  was  con¬ 
cerned,  the  movie  business  was  on  its  way  up. 

Speaker  was  Philadelphia’s  WCAU-leading 
executive  Ike  Levy,  who  also  helps  direct 
Philadelphia  KYW,  thus  holding  for  himself 
a  position  not  equalled  anywhere  else,  wherein 
one  man  controls  the  key  outlet  for  both  Colum¬ 
bia,  National  air  wave  members. 

Said  Levy  : 

“I  have  just  come  back  from  Hollywood, 
visiting  several  leading  studios  and  when  I 
visited  RKO  I  was  greatly  impressed  by  three 
pictures,  ‘The  Three  Musketeers,’  which  will 
be  the  vehicle  for  a  new  star  and  which  is  swell 
entertainment:  ‘Top  Hat,’  positively  bigger  and 
better  than  ‘Roberta’  for  both  Rogers  and 
Astaire  are  tremendous,  musical  and  dance 
numbers  simply  captivating;  and  ‘The  Last 
Days  of  Pompeii.’  The  latter  is  the  most  spec¬ 
tacular  picture  I  have  ever  seen  and  I  have 
seen  all  the  spectacles  ever  produced.  It's  big.” 

Because  broadcasting  leader  Levy  is  deemed 
a  smart  showman,  because  his  station  was  a 
pioneer  in  broadcasting  from  sound  film,  movie- 
men  respected  his  opinion,  locked  forward  to 
the  RKO  trio  with  much  interest. 


CONGRESS 


Duffy  Copyright  Passage 

That  the  Duffy  copyright  bill  will  be  passed 
by  Congress  seemed  indicated  this  week.  Gen¬ 
erally  approved  by  all  industry  branches,  it 
made  its  way  through  the  Senate  August  7. 


24 


Augl5'35 


THE  PHILADELPHIA  EXHIBITOR 


FINANCIAL 


Reports 

Monogram — A  1%  per  cent  dividend  on  capi¬ 
tal  stock,  one  of  the  quarterly  dividends  de¬ 
clared  May  1,  August  1,  November  1  and 
February  1,  has  been  paid. 

Fox  Film  Corporation — $1,355,781  net  profit 
after  all  charges  is  reported  by  the  company  for 
the  26  weeks  ended  June  29,  compared  with 
$1,199,241  for  the  same  period  in  1934.  $738,974 
profit  for  the  quarter  is  indicated. 

Universal  Pictures  Corporation — A  $837,- 
424  loss  for  the  six  months  ended  April  27, 
was  reported  by  the  company. 

$5,000  Settlement 

A  case  which  has  interested  the  entire  trade 
was  settled  recently  when  Motion  Picture  Pro¬ 
ducers’  and  Distributors’  counsel  Gabriel  L. 
Hess’s  judgment  against  Peter  S.  Harrison, 
publishing  Harrison’s  Reports,  was  settled  by 
a  $5,000  judgment  payment. 

Merger  Plan  Disputed 

A  Fox  stockholders’  committee  looked  at  the 
20th  Century-Fox  merger  plan  recently,  took 
exception  to  some  provisions  before  the  August 
15  stockholders’  meeting. 

Requested  was  elimination  of  the  provisions 
giving  an  exchange  value  to  Class  B  shares 
double  that  given  Class  A  shares.  That  the 
committee  was  not  satisfied  that  the  release  of 
voting  rights  by  Class  B  shares  under  the  mer¬ 
ger  plan  was  sufficient  justification  for  differ¬ 
ence  in  exchange  value  between  stocks  was 
indicated.  In  the  Fox  corporation  charter, 
Class  A,  B  shares  have  equal  value. 

New  note  was  struck  this  week  when  it  was 
indicated  that  objections  to  the  plan  for  merg¬ 
ing  Fox  Film  Corporation  with  Twentieth 
Century  Pictures,  Inc.,  were  filed  this  week  at 
Wilmington,  Del.,  according  to  an  announce¬ 
ment  by  counsel  Henry  J.  Sperling,  for  the 
stockholders  committee  opposed  to  the  merger. 
Objections  will  be  made  to  the  approval  of 
an  application  to  permit  Fox  Film  Corporation 
stock  owned  by  General  Theatres  Equipment 
to  be  voted  for  the  plan  at  the  stockholders’ 
meeting. 

Sperling  also  announced  that  the  committee 
was  new  seeking  proxies,  powers  of  attorney 
from  stockholders.  He  said,  however,  that  “in¬ 
siders”  held  such  an  overwhelming  majority  of 
the  stock  that  it  would  be  impossible  to  gather 
enough  proxies  to  change  the  course  of  the 
meeting,  but  there  were  “certain  definite  court 
actions  which  would  tend  to  change,  estop  or 
delay  the  planned  course  of  the  consummation 
of  the  merger.” 

Suit  t  o  restrain  Fox  Film  Corporation 
stockholders  from  voting  August  15  on  the  plan 
of  reorganization  was  begun  August  13  in  the 
Supreme  Court  in  Brooklyn. 

Justice  McLaughlin  sign  an  order  requiring 
the  Fox  Film  Corporation  to  show  cause  why 
the  merger  should  not  be  halted. 

Injunction  action  was  brought  by  Alexander 
Gilbert  suing  as  a  stockholder  in  behalf  of  him¬ 
self  and  others.  He  charges  that  officers  of  the 
Fox  Film  Corporation  are  conspiring  to  deplete 
the  assets  of  the  company  and  alleges  that  the 
merger  would  result  in  turning  over  to  Twen¬ 
tieth  Century  Pictures,  Inc.,  assets  far  in  ex¬ 
cess  of  its  own  worth. 


Chancellor  J.  O.  Walcott,  August  12,  signed 
an  order  authorizing  U.  S.  Senator  Hastings 
to  direct  voting  trustees  for  Fox  Film  Corpora¬ 
tion  stock  owned  by  General  Theatres  to  vote 
the  stock  for  the  Fox-20th  Century  consolida¬ 
tion. 

That  Twentieth  Century-Fox  Film  Corpora¬ 
tion  will  issue  options  of  60,000  shares  of  its 
new  common  stock  to  president  Sidney  R.  Kent, 
it  was  disclosed  last  week  in  a  permanent  reg¬ 
istration  statement  filed  with  the  SEC  covering 
new  common,  preferred  shares  to  be  issued 
under  the  proposed  consolidation. 

In  addition,  options  on  40,000  common  shares 
will  be  reserved  for  issuance  to  officers,  direc¬ 
tors  of  company  as  determined  by  the  board.  The 
option  price,  however,  will  not  be  less  than 
$10  a  share. 

Kent’s  option  is  exercisable  at  the  rate  of 
10,000  shares  annually  for  six  years  at  a  price 
per  share  equivalent  to  the  average  price  of 
all  common  shares  sold  on  the  New  York 
Stock  Exchange  during  the  first  90  days  after 
listing  of  company’s  common  stock  on  the  big 
board.  In  no  event,  however,  will  the  stock 
be  optioned  at  less  than  $10  per  share.  The 
company  states  that  the  option  was  granted 
Kent  as  compensation  for  work  done  under 
agreement  dated  April  1,  1934. 

The  new  corporation  upon  consummation  of 
the  plan  will  execute  a  modification,  extension 
of  the  present  contract  with  Kent,  dated  No¬ 
vember  1,  1934,  extending  his  services  for  a 
seven  years’  period  from  the  merger  date. 

His  compensation  will  be  $2,500  per  week. 
In  addition,  on  December  31  of  each  year  of 
employment,  he  will  receive  $50,000.  On  No¬ 
vember  1,  1935,  Kent  will  receive  a  further  sum. 


CENSORS 


Stanger  Ire 

Pennsylvania  Civil  Liberties  Committee  exec¬ 
utive  secretary  John  V.  Stanger  has  good  reason 
to  feel  perturbed  these  days. 

Reason  is  his  difficulty  in  securing  a  spot 
where  the  organization  can  sponsor  a  dinner- 
movie  showing.  Rebuffed  July  31  when  the 
Electrical  Association,  which  controls  the 
Architects  Building,  made  up  its  mind,  on  24 
hours  notice,  that  it  would  not  allow  the  asso¬ 
ciation  to  show  “The  Youth  of  Maxim,”  cen¬ 
sor-banned  picture,  in  the  hall,  secretary  Stanger 
has  since  contacted  one  hotel,  one  club,  has,  in 
each  case,  failed  to  get  permission  for  the  din¬ 
ner-picture  showing. 

While  leading  liberal  lights  scheduled  to  be 
present,  the  July  31  showing  had  to  be  called 
off. 

Said  Stanger :  “A  damnable  outrage.  Do 
these  people  control  our  public  life?  Can  they 
control  our  political  and  social  life? 

With  this  question  still  unanswered,  secretary 
Stanger  refused  to  give  up  hope,  indicated  that 
if  no  hall  in  Philadelphia  were  available  to  show 
a  picture  which  a  censor  board  has  turned  down 
several  times,  God’s  green  acres  in  suburban 
district  might  be  eventually  used. 


BRING 
BACK 

the  "FORGOTTEN 
AUDIENCE" 


RCA  now  announces  the  RCA  Sonotone 
Hearing  Aid  for  use  in  theatres*.  This  en¬ 
ables  the  hard-of-hearing  to  enjoy  motion 
pictures,  giving  them  the  sound  with  per¬ 
fect  clarity  and  purity  of  tone.  These  people 
have  been  unable  to  attend  motion  pic¬ 
tures  since  they  became  the  "talkies”. 

About  10%  of  the  population  have 
defective  hearing.  This  is  a  vast  "forgot¬ 
ten  audience”  that  you  can  now  bring 
back,  and  with  them  their  families  and 
friends  who  have  been  indirectly  influ¬ 
enced  to  stay  away  — the  millions  of  hard- 
of-hearing  have  an  even  greater  influence 
on  the  box  office  than  the  huge  revenue 
they  directly  represent. 

What  this  means  in  money,  in  good¬ 
will,  and  publicity,  has  been  definitely 
shown  in  numerous  theatres.  The 
Sonotone  Theatre,  Chicago,  has  every 
seat  wired.  Others  have  10  or  more  seats 
equipped.  All  show  that  the  original  cost 
is  quickly  repaid.  Original  installations 
are  being  expanded. 

You  have  a  perfect  check  on  results, 
for  these  new  customers  ask  at  the  box 
office  for  the  RCA  Sonotone  Oscillator. 
Many  simple,  inexpensive  and  very 
effective  promotion  plans  are  available 
for  your  use. .  .Write  for  information  on 
adding  to  your  attendance  by  bringing 
back  these  lost  customers. 


'Regardless  of  the  make  of 
sound  equipment  installed. 


SONOTONE 

PHOTOPHONE  DIVISION 


RCA  Manufacturing  Co.,  Inc. 
Camden  .  .  New  Jersey 


THE  PHILADELPHIA  EXHIBITOR 


Augl5'35 


25 


near  a  in 


INE  STREET 

Nat  Levine 
Goes  Ahead 


Harry  Blumberg  and  Ben  Blumberg  are  cast¬ 
ing  their  eyes  around  for  a  new  location  on 
Vine  Street.  The  present  lease  is  expiring 
and  the  boys  think  National  Theatre  Sup¬ 
ply  Company  needs  bigger  quarters. 

Bill  Heenan  announces  that  "Hell’s  Harbor 
is  a  new  re-issue  being  distributed  by 
Peerless.  The  picture  includes  Lupe  Velez 
and  Jean  Hersholt  in  the  cast. 

Dave  Barrist  was  due  back  from  a  North  Cape 
cruise  this  week  replete  with  plenty  stories 
as  well  as  with  tales  of  the  frozen  north. 

With  “Harmony  Lane”  expected  to  be  one  of 
the  big  specials  of  the  season  from  Mascot, 
local  manager  Harry  LaVine  is  waiting  for 
a  print  to  come  in.  The  gentleman  seen 
on  the  left  is  none  other  than  Nat  Levine, 
Mascot  producer,  who 
made  the  show  and  who 
has  made  a  swell  reputa¬ 
tion  for  himself  in  the  inde 
production  field.  Now, 
with  Trem  Carr  an  d  M. 
H.  Hoffman,  a  Republic 
producer,  much  is  ex¬ 
pected  from  him.  Levine 
also  makes  the  Mascot 
serials,  the  latest  of  which 
is  ::The  Adventures  of 
Rex  and  Rinty ”,  due  for 
release  shortly.  The  photo  on  the  right 
was  originally  scheduled  for  the  July  15 
issue,  devoted  to  the  Republic  announce¬ 
ment,  but  a  mechanical  error  resulted  in 
its  being  left  out. 

Papa  Ben  Kassoy  says  that  son  Marvin  sits 
in  a  highchair,  studies  the  1935-1936  an¬ 
nouncements  from  the  film  companies. 
“He  does  not,”  says  Mrs.  Kassoy,  who  is 
determined  to  keep  him  from  becoming 
an  exhibitor. 

Horlacher  president  James  Clark  went  to 
Washington,  came  back  in  time  to  co¬ 
operate  with  the  Showmen’s  Variety  Jubi¬ 
lee  in  Atlantic  City  by  devoting  space  on 
the  side  of  the  trucks. 

Republic  salesman  Mike  Levinson  is  enthused 
over  the  Richard  Arlens. 

Vine  Street  reports  had  the  theatre  in  Coplay 
changing  hands. 

John  Golder,  Hollywood,  reports  that 
“Elysia,”  the  nudist  film,  gets  its  premiere 
here  at  the  Camden  Drive-In  Theatre.  It 
is  exploitable  material.  John  expects  big 
things  from  "The  Old  Homestead”  and 
"Dizzy  Dames”  as  well  as  "Born  to 
Gamble”  and  others. 

Miss  Rose,  Capitol  exchange,  went  on  ex¬ 
change  without  a  title,  returns  without 
one.  Meanwhile  manager  Eddie  Gabriel 
and  sales  manager  Leon  Behall  enthuse 
over  the  engagements  of  “The  Last  Wil¬ 
derness,"  which  got  deals  from  all  the  big 
circuits  as  well  as  independents.  The  30 
minute  feature  is  a  good  addition  to  any 
program.  Trans-Lux  plays  it  soon. 

Manager  Harry  LaVine,  Republic,  was  en¬ 
thusing  over  "Westward  Ho,”  a  strong 
western  if  ever  there  was  one  and  was 
waiting  for  “Forbidden  Heaven,"  first  big 
Republic  feature.  Others  which  look 
strong  are  Mascot’s  “Harmony  Lane,” 
with  a  cast  which  includes  Douglass  Mont¬ 
gomery,  Evalyn  Venable,  William  Frawley, 
Joseph  Cawthorn  and  Adrianne  Ames. 

Trail’s  End,”  a  Peter  B.  Kyne  story  is  due 
soon,  too. 


FORBIDDEN 
HEAVEN. 
Charles  Farrell, 
Charlotte 
Henry  are  in 
the  first  Re¬ 
public  picture 
of  the  new  sea¬ 
son. 


Manager  Sam  Rosen,  just  about  set  on  his 
new  season  program,  reveals  that  he  will 
have  8  H  oot  Gibsons,  8  Big  Boy  Williams, 
with  the  1 0  Alliance  specials  to  be  dis¬ 
tributed  by  the  company.  A  complete 
First  Division  announcement  will  be  due 
soon. 

Murray  Beier,  distributing  the  Louis-Levinsky 
fight  pictures,  reports  plenty  of  exhibitor 
interest.  The  16  minute  subject  shows  all 
angles  of  the  knockout  as  well  as  with 
slow  motion. 

Preferred  exchange  prepares  for  a  banner 
September  lineup. 

Nooky  Beckett  has  his  place  all  fixed  up  now 
with  new  showcases  and  other  improve¬ 
ments.  He  thanks  his  patrons  for  their 
added  interest. 

Ben  Kassoy,  Quality  Premium,  is  all  enthused 
over  the  way  his  youngster  is  growing  up. 

Bob  Marcus,  Republic,  is  another  proud 
father. 

Sally  Mansell,  d  aughter  of  Warner  manager 
Bill  Mansell,  is  the  best  dressed  girl  in 
Germantown. 

Herb  Given  reports  that  GB  will  celebrate 
its  first  anniversary  the  week  of  October 
20.  “The  Transatlantic  Tunnel”,  joining 
England  and  America,  is  the  celebration 
show.  Herb  has  been  making  a  splendid 
record  with  his  GB  selling. 

The  charming  telephone  operator  at  Para¬ 
mount  saw  "Shanghai”  four  times  one 
week,  established  a  record. 

Etta  V.  Segall  celebrated  a  birthday  August 
1  I  .  First  Division  girls  gave  her  a  bag 
and  her  mother  made  a  birthday  cake, 
gave  her  a  party  in  Bradley  Beach. 

A.  M.  Ellis  came  back  from  Palestine,  gave 
various  Vine  Streeters  gifts  from  Holy 
Land. 

FD  cashier  Dot  Stein  celebrated  a  birthday. 
Girls  gave  her  a  party  at  Pierre’s. 

Basil  Ziegler  says  that  Bank  Night  is  picking 
up  fast.  The  Hollywood  Theatre,  Potts- 
ville,  as  well  as  the  Girard  Theatre,  here, 
are  in  their  second  and  third  weeks.  Other 
houses  are  also  starting  up  during  this  fort¬ 
night  and  with  the  new  season  starting 
soon,  he  expects  to  set  new  records. 

Jack  Blumberg  seen  on  the  street  looking 
plenty  cool. 

Lou  Berman  is  now  associated  with  William 
Pizor’s  Imperial  Pictures  Corporation. 

It’s  a  boy  at  the  Herman  Rubins.  The  Para¬ 
mount  salesman  is  passing  out  cigars  as 
well. 

Mike  Egnal,  the  attorney,  is  a  swell  swimmer 
as  well. 

A1  Davis,  the  Foxite,  has  now  sold  several 
million  Shirley  Temple  mirrors. 


Victoria  Theatre  manager  Kippel  went  to 
St.  Louis  for  a  vacation,  visited  his  folks. 

Victoria  Theatre  assistant  manager  Bill  Wein¬ 
stein  gave  all  the  girls  in  AC  a  break. 

Tennis  lights  Harry  LaVine,  Larry  Mackey 
and  A1  Cohen  monopolized  the  Garden 
Court  tennis  courts  on  a  recent  Sunday. 

George  Lessy  seen  happy  and  contented  eat¬ 
ing  lollypops  and  sucking  popsicles  at  AC. 

Marcus  Benn,  the  happy  grandfather,  roller 
chaired  with  his  grandchildren. 

Edgar  Moss,  Fox  chieftain,  was  all  per¬ 
turbed  because  someone  walked  out  with 
one  of  his  grandson’s  pictures. 

Jim  Dailey,  Iced-Aire  executive,  was  a  visi¬ 
tor  in  town. 


MID- JERSEY 


Rialto  Theatre  Company,  Mrs.  Helen  B.  Hil- 
dinger,  will  close  the  Rialto,  Trenton,  for 
renovations.  House  is  expected  to  be  re¬ 
seated,  redecorated  with  opening  set  the 
middle  of  September. 

Plans  are  being  prepared  for  an  addition  to 
Hunt’s  New  Ocean  Pier,  Wildwood,  N.  J., 
at  a  cost  of  $500,000.  New  plans  call  for 
an  additional  ballroom  and  a  new  and 
larger  theatre. 

The  trade  was  sorry  to  learn  of  the  death 
of  the  wife  of  Salem,  N.  J.,  exhibitor  Allan 
Peterson. 


O’ Mahoney -George  Bout  Ready 


Master  Arts  representative  Stern  is 
distributing  the  18  minute  version  of  the 
Dano  O’Mahoney-Ed  Don  George 
wrestling  bout  held  in  Boston  recently. 
James  J.  Braddock,  world’s  heavyweight 
champion,  was  referee.  The  fight  was 
a  sensation  with  a  wow  ending  and 
should  prove  a  swell  drawing  card  for 
all  houses.  Shots  are  very  good.  John 
Golder  is  handling  physical  distribution. 


TUALUIIMER  t  WtITZ 

ARCUITECTS'<*imATRES 

IC  SOUTH  l£TH  STREET 


26 


Augl5'35 


THE  PHILADELPHIA  EXHIBITOR 


BETTER  MANAGEMENT 


Tested  ideas  .  .  .  Suc¬ 

cessful  merchandising  .  .  . 
Stunts  that  are  proven. 


“China  Seas ”  Pressbook 


Howard  Dietz  and  the  Metro  crew 
turned  out  a  record  breaking  press  book 
for  “China  Seas,”  which  is  tops  for  the 
company.  In  five  colors,  packed  with 
terrific  promotion  ideas  covering  the 
picture  from  all  angles,  the  press  book 
is  the  proverbial  knockout,  and  is  just 
about  the  best  yet  seen  from  Metro. 

Inasmuch  as  “China  Seas”  is  the  first 
1935-1936  picture  from  the  company, 
the  works  were  shot  plenty  and  the  re¬ 
sult  is  gratifying.  Contest  arranged  for 
the  picture  is  also  a  terrific  one  and 
should  benefit  theatres  everywhere.  Tie- 
up  possibilities  fill  many  pages  and 
don’t  overlook  a  thing.  (See  other 
column  for  details.) 

J.  E. 


"China  Seas"  Gets  Big 
Campaign  in  Harrisburg 

What  they  claim  is  to  be  the  most 
“extensive  and  intensive  ”  campaign 
they  have  ever  launched  was  inaugu¬ 
rated  by  Sam  Gilman  and  his  assist¬ 
ant,  “Bob”  Etchberger,  to  herald  the 
arrival  August  16  of  “China  Seas,’  at 
Loew  s  Regent  Theatre,  Harrisburg. 

Under  heading  "Ten  Blessed  Events  for 
August  and  September,”  list  of  ten  coming 
attractions  has  been  placed  conspicuously 
throughout  lobbies.  This  list  is  further  pub¬ 
licized  in  tie-ups  with  all  Harrisburg  news¬ 
papers  which  have  agreed  to  contribute  a 
half  -page  of  space  devoted  to  editorials  on 
the  coming  attractions  in  return  for  half-page 
ads  appearing  on  same  day. 

A  special  false  front  for  the  theatre,  with 
a  valance  all  around  the  marquee,  is  to  be 
the  most  elaborate  ever  attempted  by  Sam 
and  "Bob."  All  available  mirrors  in  the  the¬ 
atre  were  painted  artistically  with  announce¬ 
ments  of  coming  attractions  two  weeks  ago. 

20,000  pocket-size  autographed  photo¬ 
graphs  of  Clark  Gable  were  being  distributed 
through  stores,  radio  stations  and  news¬ 
papers.  Thousands  of  Chinese  "Lucky 

Coins,”  book  marks  and  booklets - the  last 

an  original  idea  of  Gilman's,  called  "My 
Movie  Diary,’’  were  being  distributed  in  a 
similar  manner. 

"My  Movie  Diary"  is  an  8-page  booklet 
with  an  introduction  as  follows:  “Good 
Times  Ahead.  Another  new  movie  season 
is  starting!  And  in  all  our  experience,  we 
have  never  seen  a  season  launched  with  such 
bright  prospects  of  unusual  entertainment! 

"Fortunately,  we  have  been  able  to  make 
contracts  with  outstanding  producers  which 
will  give  our  screen  the  ‘lion’s  share’  of  the 
important  pictures  to  come!  Hollywood  has 
made  great  plans  for  the  1935-36  season 
.  .  .  and  it  looks  like  good  times  for  the 
moviegoers ! 

"We  suggest  you  use  this  little  diary  and 
keep  a  record  of  your  movie  going  this  sea¬ 
son.  In  Ncvember,  we’ll  announce  an  in¬ 
teresting  little  contest  in  connection  with  this 
movie  diary.  Better  save  it.” 


"Dark  Angel" 

In  launching  the  nationwide  exploitation 
campaign  on  "The  Dark  Angel,”  the  facili¬ 
ties  and  vast  advertising  funds  of  many  great 
commercial  concerns  have  been  enlisted. 
Many  of  these  are  leaders  in  their  particular 
fields,  and  tieups  arranged  with  them  are  set 
to  break  day  and  date  with  the  release  of 
"The  Dark  Angel”  throughout  the  country. 

Among  the  many  prominent  advertisers 
who  have  appropriated  funds  on  “The  Dark 
Angel”  tieups  are  the  following:  Buick 
Motors,  Red  Cross  Shoes,  Coca  Cola,  Lux 
Soap,  Collins  and  Aikman  Furnishings,  Fisher 
Bodies,  Rand-McNally,  Gotham  Hosiery,  Kay- 
woodie  Pipes,  United  Cigar  Stores  Co.,  Joseph 
Love  &  Co.,  manufacturers  of  children’s 
clothes,  Louis  Phillippe  Lipsticks  and  Cos¬ 
metics,  the  nationwide  chain  of  Cinema 
Fashion  Shops,  Edgar  Heiman  and  Co., 
manufacturers  of  Dark  Angel  Scarfs,  and 
Lorillard  &:  Co.,  manufacturers  of  Old  Gold 
Cigarettes. 

"Murder  Man" 

Wilmington 

Roscoe  Drissell,  manager,  Loews  Park¬ 
way,  Wilmington,  put  over  a  scoop  on  the 
city  police  when  he  hooked  up  with  the  stats 
police  for  a  fingerprint  bureau  in  his  lobby 
to  ballyhoo  "Murder  Man.”  Drissel  had 
offered  it  to  the  city  police  first,  but  they 
turned  it  down,  so  he  went  to  Superintendent 
C.  C.  Reynolds.  Latter  was  strong  for  the 
plan,  so  he  installed  Sergeant  William  Knecht 
in  the  lobby  with  a  complete  outfit.  Drissell 
says  that  the  number  of  persons  who  sub¬ 
mitted  to  the  fingerprint  and  the  interest 
shown  was  surprising.  An  odd  incident  was 
that  when  Stephen  McCloskey,  Darby,  was 
arrested  near  Wilmington  on  a  charge  of 
stealing  a  small  yacht,  the  state  police  found 
the  only  way  they  had  of  fingerprinting  him 
was  to  take  him  over  to  the  theatre.  This 
was  done,  but  he  was  taken  in  unhandcuffed. 

"Curly  Top" 

Harrisburg 

It  was  a  hectic  week-end  for  Jack  D. 
O  Rear,  manager,  Colonial  Theatre,  Harris¬ 
burg. 

Nearly  an  hour  before  the  ticket  office 
opened  at  the  Colonial  on  Friday,  crowds 
started  to  gather,  intent  upon  “Curly  Top.” 
The  line  soon  stretched  from  the  ticket  win¬ 
dow,  a  distance  of  more  than  100  yards.  Half 
the  patrons  were  children. 

When  these  children,  and  hundreds  of 
youngsters  who  followed  them,  got  into  the 
theatre,  it  was  next  to  impossible  to  get  them 
out  after  they  had  seen  one  show.  It  was 
then  that  Jack,  worried  about  crowds  stand¬ 
ing  in  the  lobby  waiting  to  enter  the  theatre, 
got  on  the  job  and  attempted  to  weed  out 
the  youngsters  who  had  seen  the  first  show. 

Two  days  of  this  work,  and  by  Saturday 
night  when  the  theatre  closed,  Jack  was 
nearly  a  wreck. 

Jerry  Wollaston,  manager  of  the  Victoria, 
two  doors  from  the  Colonial,  is  on  vacation. 
During  his  absence  O’Rear  is  also  managing 
the  Victoria. 

Philadelphia 

Frank  Buhler  and  the  Fox  Theatre  were 
hosts  this  week  to  30  of  the  Garden  Club 
Class  of  Girls,  Mrs.  Arthur  Goldsmith,  leader, 
of  a  local  neighborhood  house.  “Curly  Top” 
was  the  feature. 

Such  a  move  helps  build  good  will. 


Quality  Premium  Exhibit 

Quality  Premium  Distributors,  Inc., 
will  hold  a  fall  showing  of  20  sensa¬ 
tional  theatre  premiums  at  the  home 
office,  1305  Vine  Street,  here,  August 
19-31. 

Serving  exhibitors  from  coast  to 
coast  through  its  14  offices  in  major  key 
cities,  Quality  Premium  boasts  of  numer¬ 
ous  exclusive  premium  deals  for  the  new 
season  featuring  the  nationally  famous 
Floral  Moderne,  recently  displayed  at 
the  Fine  Arts  Museum  in  New  York  Cily 
for  its  uniqueness  and  beauty. 

A  large  attendance  of  exhibitors  is  ex¬ 
pected  from  throughout  the  territory  to 
help  the  company  introduce  the  new 
season. 

Special  novelties  have  been  planned. 


"Forbidden  Heaven"  Pressbook 

From  the  Republic  Pictures  advertising  de¬ 
partment  comes  a  32-page  press  book  on 
"Forbidden  Heaven,”  first  of  the  company’s 
feature  product  for  the  new  season.  Practi¬ 
cal  showmen,  who  look  into  a  press  book  for 
ideas  and  box-office  help,  rather  than  for 
fancy  press  work  and  decorations,  will  find 
here  all  the  essentials  to  put  over  a  cam¬ 
paign  on  "Forbidden  Heaven.” 

For  the  convenience  of  exhibitors,  the 
book  is  divided  into  three  separate  sections 
.  .  .  publicity,  exploitation,  and  advertising 
— each  division  segregated  so  that  busy  the¬ 
atre  managers  can  put  their  hands  on  just 
what  they  want  without  a  search.  Exploita¬ 
tion  section  contains  tie-ups  with  national  ad¬ 
vertisers  thus  pre-selling  the  picture  for  ex¬ 
hibitors;  avertising  pages  are  filled  with  neat, 
showy  “ads"  that  put  over  the  new  stars  and 
in  the  publicity  section  are  eight  pages  of 
stories.  Book  was  prepared  under  the  direc¬ 
tion  of  Ed  Finney,  director  of  Republic’s 
advertising  and  publicity. 

A  pre-selling  campaign  on  "Forbidden 
Heaven”  first  feature  from  Republic,  has 
been  arranged  by  Edward  Finney,  director  of 
advertising  and  publicity,  in  a  series  of  tie- 
ups  with  national  advertisers  that  is  already 
taking  the  Republic  message  into  all  parts  of 
the  United  States  and  Canada  through  mag¬ 
azine  advertising,  window  and  counter  dis¬ 
plays  and  chain  store  exploitation. 


$2,500  Contest 


“Modern  Screen  Magazine”  is  spon¬ 
soring  a  $2,500  contest  for  the  best  let¬ 
ters  on  “The  Forty  Days  of  Musa 
Dagh.”  Letter  should  state  what  is  con¬ 
sidered  the  greatest  moment  of  the 
story - and  why? 

The  book  is  a  best  seller  and  Metro 
is  to  produce  the  screen  version.  The¬ 
atres  can  get  pamphlets  on  the  contest 
as  we!!  as  free  one-sheets  and  a  trailer 
for  their  patrons’  attention.  Promo¬ 
tional  manuals  are  sent  to  exhibitors 
on  request. 

The  picture  goes  into  production  soon. 


THE  PHILADELPHIA  EXHIBITOR 


Augl5’35 


27 


“Men  Without  Names"  "Top  Hat" 


Harrisburg 

A  “Just  Names”  contest  was  run  in  a 
movie  column  in  a  Harrisburg  daily  under 
the  sponsorship  of  Manager  Jack  O’Rear, 
Colonial,  to  create  interest  in  the  arrival  at 
the  Colonial  of  “Men  Without  Names.'  Jack 
agreed  to  contribute  a  pair  of  free  tickets  to 
everyone  sending  in  the  correct  answers. 

This  list  of  names  was  printed:  Helen  Gil- 
lis,  Alfred  R.  Lorenz,  Mrs.  Berry  V.  Stoll, 
A.lexandre  Stavisky,  Bonnie  Parker,  Edward 
G.  Bremer,  Robert  Gordon  Switz,  Ruth  Stim- 
netz,  Robert  Allen  Edwards,  Rev.  Elliot 
Speer.  Readers  were  instructed  to  send  brief 
answers  proving  they  remembered  the  names 
listed,  which  has  occupied  front  pages  of 
newspapers  throughout  the  world  within  the 
last  several  months. 


The  Best 

Service  to 
All  Shore  Points 

With  the  coming  of 
summer  New  Jersey 
Messenger  Service  again 
offers  its  seashore  deliv¬ 
ery  service,  whereby  film 
men  can  have  their  pos¬ 
sessions  moved  to  their 
!  summer  apartments. 

!  This  service  has  been  in 

i  operation  for  many  years 

and  is  safe,  efficient  and 
low  priced.  You  can  feel 
assured  your  belongings 
will  receive  the  best 
handling  by  our  capable 
and  experienced  men. 

You  can  depend  on  New 
Jersey  Messenger  Serv- 
<  ice  for  its  records  show 
no  missouts  at  any  time. 


NEW  JERSEY 

MESSENGER  SERVICE 

250  N.  Juniper  St.  Myer  Adleman 
PHILADELPHIA  Prop. 

Spr.  9355  Loc.  8787  Race  9444 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


Three  executive  specialists  contribute 
articles  to  RKO  Radio  pressbooks  on  in¬ 
tensive  exploitation  of  the  productions  in  the 
respective  fields  of  the  writers. 

For  the  “Top  Hat”  campaign  book,  Dor¬ 
othy  Mason,  Emerson-Mason  School  of  the 
Dance,  Portland,  Maine,  has  written  a  signed 
story  in  which  she  outlines  for  dancing  teach¬ 
ers  numerous  ways  in  which  the  Fred  As¬ 
taire-Ginger  Rogers  dance  routines  can  be 
advantageously  promoted  locally.  Dorothy 
Normon  Cropper,  vice-president,  Dancing 
Masters  of  America,  outlines,  in  the  same 
campaign  book,  a  special  “Piccolino”  routine 
for  teachers  only,  arranged  in  a  popular 
ballroom  version. 

Bess  W.  Timmerman,  Extension  Division  of 
Queens  Borough  Public  Library,  which  em¬ 
braces  some  twenty  branches,  addresses  a 
message  to  librarians  on  exploitation  phases 
of  “The  Th  ree  Musketeers.”  A  number  of 
Miss  Timmerman’s  ideas  were  used  by  the¬ 
atres  and  librarians. 

"Love  Me  Forever" 

Harrisburg 

A  sensation  was  created  among  Harrisburg 
women  when  the  window  of  a  store  in  the 
main  street  was  devoted  to  the  display  of 
original  costumes  worn  by  Grace  Moore  while 
making  “Love  Me  Forever."  John  F.  Rog¬ 
ers,  manager,  State,  Harrisburg,  arranged 
with  the  Harrisburg  department  store  for  the 
window  display  of  two  complete  ensembles. 

Officials  of  the  department  store  reported 
they  received  numerous  requests  to  duplicate. 

A  girl  with  personality  was  engaged  by 
Rogers,  four  days  prior  to  opening  of  “Love 
Me  Forever,"  to  remind  telephone  subscribers 
by  telephone  that  picture  was  scheduled  to 
show  at  State.  Her  line:  “This  is  the  State 
Theatre,  calling  our  regular  patrons  to  advise 
them  that  Grace  Moore  is  coming  to  the  State 
Theatre  Friday,  August  2,  for  an  entire  week, 
in  a  picture  we  are  certain  you  will  like  and 

will  not  want  to  miss - Love  Me  Forever.’ 

If  there  are  any  questions  you  care  to  ask 
concerning  the  picture  or  times  of  its  show- 


MORE  IN  CONSTANT  USE 
THAN  ALL  OTHER  SAFETY 
DEVICES  COMBINED... 


Booking  Theatres 
Everywhere 

Honest  ::  Reliable 
Conscientious 
Service 

EDWARDSHERMAN 

VAUDEVILLE  AGENCY 

Real  Estate  Trust  Bldg. 
PHILADELPHIA 

Pennypacker  7595 

MAYFAIR  THEATRE  BLDG.,  NEW  YORK 
BR.  9-1905 


ings,  we  ll  be  glad  to  furnish  the  informa¬ 
tion.” 

It  was  a  swell  good-will  builder. 


"Front  Page  Woman" 

Atlantic  City 

A  huge  front,  in  front  page  newspaper 
style,  was  used  by  the  Stanley  Theatre,  At¬ 
lantic  City,  N.  J.,  to  plug  “Front  Page 
Woman.”  A  masthead  announced  it  was  the 
“Stanley  News.”  For  the  date-line,  the  play- 
date  was  substituted.  Below  the  regulation 
double  rule  separating  the  masthead  from  the 
page  itself,  was  headline  ad  copy  in  large 
letters  plus  a  large  photo  of  Bette  Davis, 
star  of  the  picture.  Surrounding  this  unus¬ 
ual  front  were  8x10  stills.  Bailies  were  the 
work  of  Sid  Blumenstock,  Warner  Bros,  ad¬ 
vertising  and  publicity  manager,  Atlantic 
City,  working  under  the  supervision  of  Her¬ 
bert  Copelan,  zone  manager. 


Exhibitors/ 

Don’t  hesitate,  stand  and  wait, 
Grab  a  car  and  navigate 
To  a  phone,  say  “Hello  Mate,’’ 
I  certainly  like  your  “cabin-ate’’ 

So  put  one  in — now  don’t  de¬ 
lay  it, 

And  start  those  checks,  you 
always  pay  it, 

On  the  first — I’ve  heard  them 
say  it, 

You  bet’cher  life  that  I’ll  O.K. 
it. 

AMERICA'S 
BEST  CANDIES 

are  Vended  From  a 
Berio  Vendor 


Get  in  touch  with  : 

GEO.  P.  AARONS 

301  N.  13th  Street 

LOCUST  4245 


BERLO 

VENDING 

COMPANY 

1518  N.  Broad  St.,  Phila. 
POPLAR  6011 


NEW  YORK  BALTIMORE 

SCRANTON  WASHINGTON 

ALLENTOWN  CLEVELAND 

PITTSBURGH  CINCINNATI 


28 


Augl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Bailey’s  Click 

Uptown  Theatre  manager  Earl  Bailey 
arranged  a  private  showing  of  “The 
Nit  Wits,”  recently  for  a  patron  who 
was  crippled.  The  patron  was  a  regular 
movie  goer  but  has  been  confined  to  his 
bed  since  Memorial  Day  and  liked 
Wheeler  and  Woolsey.  Therefore  Bailey 
did  the  next  best  thing  and  brought  the 
film  to  him.  A  smart  stunt,  it  crashed 
the  local  dailies. 


"Page  Miss  Glory" 

Has  Strong  Press  Aids 

Warner  Bros.’  press  book  on  “Page 
Miss  Glory”  offers  exhibitors  unusual 
angles  and  exploitation  ideas. 

For  the  first  time,  a  pressbook  offers  cam¬ 
paigns  for  large  metropolitan  theatres,  first- 
run  houses  in  smaller  situations  and,  lastly, 
neighborhood  houses.  Three  campaigns  were 
contributed  by  Irv  Windisch,  New  York 
Strand  Theatre;  Jules  Field,  Jersey  City  s 
Centra  1  Theatre  and  A1  Plough,  Philadel¬ 
phia’s  Commodore  Theatre. 

Tieing  in  with  the  theme  of  the  picture, 
two  contests  are  presented  for  exhibitors  with 
step-by-step  procedure  illustrated  for  each. 
The  first  calls  for  a"Dawn  Glory”  beauty 
contest  with  appropriate  ballyhoo;  the  sec¬ 
ond,  is  a  “newspaper  plant"  contest,  basing 
it  on  the  composite  photo  angle  by  which,  in 
the  film,  Marion  Davies  becomes  a  nationwide 
celebrity  overnight. 

In  view  of  the  fact  that  this  is  Miss  Davies’  first 
production  in  two  years,  an  entire  page  is  devoted  to 
“Welcome,  Marion  Davies”  stunts,  including  sky  writ¬ 
ers,  torch  parades,  film  arrival  ceremony,  tellys  from 
local  big-shots,  lobby  broadcasts,  etc.  The  star’s  deep 
interest  in  children  and  their  activities  gets  special 
play  in  the  pressbook  which  contains  a  “Kiddy  Korner” 
section  offering  “kiddie  quizzes,”  short  stories,  features 
and  a  “color  the  drawing”  contest.  Woman’s  pages 
come  in  for  special  mention  with  a  series  of  six  articles 
on  beauty  hints  by  Marion  Davies  plus  accompanying 
stills.  The  lead-off  story  deals  with  Fall  fashions  for 
the  ladies.  Hundreds  of  tie-ups  are  suggested  in  the 
book,  all  playing  up  the  “Dawn  Glory”  approach — 
“Dawn  Glory”  gowns,  hats,  shoes,  lingerie,  stockings, 
bobs.  The  title  of  the  film  is  used  for  fifteen  teaser 
suggestions. 

Of  special  news  to  exhibitors  who  hope  to  plant  serial¬ 
izations  of  film  scrips  in  local  papers  is  that  Joseph 
Jefferson  O’Neill,  one  of  America’s  Ten  Best  Reporters, 
according  to  Stanley  Walker,  did  the  fictionization  on 
“Page  Miss  Glory.”  The  first  two  chapters  are  in¬ 
cluded  in  the  pressbook. 

Suggestion  on  how  to  use  “Page  Miss  Glory”,  the  title 
song  of  the  film,  in  exploitation,  is  given  special  men¬ 
tion.  Tie-up  stills  offered  to  exhibitors  on  the  film  are 
colored.  There  are,  of  course,  the  regulation  black-and- 
white  stills.  In  addition  to  the  local  tie-ups  suggested, 
two  nationals  have  already  been  effected. 


/#She  Married  Her  Boss" 

Forthcoming  Columbia  picture  “She  Mar¬ 
ried  Her  Boss”  will  be  tied  up  in  following 
ways : 

1.  Lux  toilet  soap  newspaper  ads  2.  “Cinema  Shops” 
in  department  stores,  etc.,  displaying  women’s  fashions 
appearing1  in  picture.  3.  Old  Cold  cigarette  sample  cam¬ 
paign.  100,000  packages  will  be  distributed  by  the 
cigarette  company  to  the  exhibitor,  who  will  give 
packages  to  audience,  with  theatre  stickers  attached. 
4.  National  campaign  on  little  girl  in  picture — Edith 
Fellowes.  Children’s  fashion  angle.  Also  tie-up  with  girl 
ami  Columbia’s  “Scrappy”  doll,  marketed  to  boost 
“Scrappy”  cartoons.  5.  Men’s  fashion  tie-ups  with 
large  stores. 

The  re  will  be  no  tie-ups  involving  Miss 
Colbert,  star  of  picture.  In  previous  picture 
"It  Happened  One  Night,”  a  still  of  Miss  Col¬ 
bert  with  wine-glass  in  hand,  and  which  was 
intended  by  Columbia  pressbook  men  to  be 
used  in  silver-ware  tie-up,  was  used  by  Mid- 
West  exhibitor  in  tie-up  with  liquor  com¬ 
pany.  Result:  Suits  by  the  star  against  almost 
everybody  concerned. 


WE  RE  IN  THE  MONEY.  The  Warner  contingent  includes  Glenda  Farrell,  Joan  Blondell, 
Hugh  Herbert,  Henry  O’Neill,  Ross  Alexander. 


March  of  Time  Bally 

Thanks  to  energetic  work  of  RKO 
manager  Frank  McNamee  and  others, 
WCAU  was  scheduled  to  hold  a  spe¬ 
cial  preview  of  the  new  issue  of  “The 
March  of  Time,”  August  15,  8.30  P.  M. 

In  addition  to  the  screening,  a  dra¬ 
matic  broadcast  of  “The  March  of  Time” 
as  performed  on  the  air  was  scheduled. 

Sequences  were  to  be  devoted  to 
national  as  well  as  local  clips. 

With  prominent  political,  civic  and 
state  leaders  in  attendance,  it  was  plan¬ 
ned  to  have  some  special  local  broad¬ 
casts,  with  gag  effect,  behind  drawn  cur¬ 
tains. 

It  looked  like  a  big  evening. 

Metro  Announces  Big 
"China  Seas"  Contest 

Metro-Goldwyn-Mayer  is  shooting 
the  works  with  a  giant  “China  Seas 
tie-up  contest. 

In  association  with  the  Dollar  Steamship 
Line,  a  national  prize  contest  is  open  on 

’Why  1  Want  to  Visit  the  Romantic 
China  Seas.” 

Best  replies  by  theatre  patrons  will  win 
two  round  the  world  trips  (first  class),  value 
$2088,  with  2  round  trip  tickets  (first  class) 
to  the  Orient,  value  $1732.  This  includes 
main  line  railroad  fare  from  home  of  winners 
to  port  of  embarkation  and  all  expenses  paid 
except  very  personal  ones. 

An  8-page  booklet  describes  the  details, 
for  theatre  distribution  and  pass-outs  by  all 
local  agencies  participating.  A  88-foot  trailer 
is  available  for  theatres  without  cost.  The 
Dollar  Line  is  making  up  special  posters  for 
use  by  their  agents,  with  plenty  of  stores  also 
using  windows  for  the  tieup.  Local  prizes 
may  be  added  as  well. 

Metro-Goldwyn-Mayer  is  starting  the 
season  not  only  with  a  hit  picture,  “China 
Seas,”  but  with  a  hit  contest  that  is  bound 
to  better  business  wherever  the  picture  plays. 


“ Bulletin ”  Note 


A  reader  writes  to  the  Philadelphia 
“Bulletin”: 

“Many  neighborhood  movies  present 
women  patrons  with  pieces  of  china  or 
some  like  trinket.  Why  are  we  males 
Ignored?” 

And  the  head  was  labelled:  CIGARS 
OR  SUSPENDERS  PERHAPS? 


Gene  Autry  Contest 

To  introduce  Gene  Autry,  its  new  singing 
cowboy  star,  to  the  public.  Republic  has  pro¬ 
moted  a  national  song-writing  contest  with 
the  Sam  Fox  Music  Publishing  Co.  Contest 
is  sponsored  jointly  by  Republic  and  the  pub¬ 
lishing  company  and  will  be  introduced  with 
Tumbling  Tumbleweeds,”  first  Autry  pic¬ 
ture.  When  exhibitors  play  “Tumbling 
Tumbleweeds,”  or  any  other  Autry  picture 
up  to  December  3  1,  they  will  be  told  how 
to  put  on  the  contest,  inviting  local  song 
writers  to  submit  lyrics  for  songs  on  the 
same  order  as  the  Tumbling  Tumbleweeds” 
song  which  Autry  has  made  popular  in  his 
broadcasts. 

From  each  local  contest  the  winning  entry 
will  be  selected  and  sent  to  the  Sam  Fox 
Publishing  Co..  Sam  Fox,  Gene  Autry  and  a 
nationally  known  song  writer  will  judge  the 
national  contest,  and  the  winner  of  it  will 
have  his  song  published  to  music  by  some 
well-known  composer,  receive  a  standard 
song  royalty  contract  and  the  song  will  be 
eligible  for  introduction  in  a  future  Gene 
Autry-Republic  western  production. 


HARRISBURG 


Established  admissions  to  Hershey  Com¬ 
munity  Theatre,  Hershey,  have  been  low¬ 
ered  so  that  State  and  Federal  taxes  can 
be  charged,  former  prices  maintained. 

John  Rogers,  manager,  State,  examines  tops 
of  salt  shakers  before  using  them  now. 
At  breakfast  the  other  day,  top  fell  off 
shaker  while  he  was  using  it. 

Jerry  Wollaston,  manager,  Victoria,  forgot 
to  mention,  before  he  left  on  vacation, 
where  he  was  going,  except  that  he  would 
be  with  his  family. 

Sam  Gilman,  manager,  Loew’s  Regent,  and 
his  bride,  like  their  new  suburban  home, 
five  miles  from  theatre  so  well,  they  are 
spending  two  weeks’  vacation  at  home. 

Luckily,  manager  Sam  Gilman,  Loew’s  Re¬ 
gent,  Harrisburg,  saw  a  letter  his  assist¬ 
ant,  “Bob”  Etchberger  wrote  to  United 
Artists  to  confirm  bookings,  before  it  was 
mailed.  “Dear  Miss  McCaffery,”  Sam’s 
assistant  wrote,  “please  set  in  Mickey’s 
Garden.”  Sam  added  a  P.  S.  “Don’t  take 
literally.” 

A  new  type  of  feature  motion  picture  and  a 
short  newsreel  subject  were  presented  the 
night  of  August  8  in  Chestnut  Street  Hall, 
Harrisburg,  by  the  National  Carbon  Com¬ 
pany  at  an  Eveready  Prestone  meeting. 
All  automotive  dealers  and  their  employes 
were  the  guests  of  the  company.  Featur¬ 
ing  picture,  “Liquid  Assets,”  was,  in  effect, 
a  new  venture  in  presenting  a  modern  en¬ 
gineering  problem  in  the  most  modern 
screen  form.  Nell  O’Day  and  Don  Dill- 
away  were  principals  in  the  picture. 


THE  PHILADELPHIA  EXHIBITOR 


Augl5’35 


29 


Masterpiece  1935-1936  Announcement  Sees 

Strong,  Diversified  Production  Schedule 

_  RICHARD  TALMADGES  (6)—  Houses 


President  Louis  Korson 
Thinks  Year  Will  be  Big 


With  a  1935-1936  announcement  that 
looms  as  one  of  the  best  in  the  independ¬ 
ent  field,  Masterpiece  Film  Attractions, 
Inc.,  is  ready  for  the  new  season. 

No  less  a  personage  than  president  Louis 
“Pop”  Korson  believes  that  the  year  will  set 
a  new  record  for  the  company. 

“Never  before  have  I  seen  such  optimism  in 
the  independent  producing  ranks  since  the  en¬ 
trance  of  sound,”  stated  Korson.  “It  looks  as  if 
1935-1936  will  set  a  new  record  for  strong  inde¬ 
pendent  pictures.  And  when  I  say  that  Master¬ 
piece  has  the  cream  of  the  crops,  I  am  basing 
my  estimate  on  my  more  than  a  quarter  century 
in  distribution.” 

Co-incident  with  Korson’s  statement  came 
official  announcement  of  what  the  exchange  will 
have  to  offer. 

Here  is  a  summarized  list : 

MEDALLIONS  (8) — Produced  by  the  Hal- 
perin  brothers,  who  made  “White  Zombie,” 
"Supernatural,”  “Party  Girl”  and  “Ex-Flame,” 
these  melodrama  specials  will  be  made  from 
especially  selected  stories,  with  an  eye  to  big 
selling  possibilities.  One  devoted  to  the  Drey¬ 
fus  is  now  being  prepared. 

ACTIONS  (12) — Produced  by  leaders  in  the 
action  field,  these  are  all  equipped  with  strong 
titles  and  will  be  packed  with  the  thrills  that 
are  enjoyed  by  all  houses  playing  this  type  pro¬ 
duct.  Special  attention  will  be  paid  to  the  ex¬ 
ploitation  angles. 

BOB  STEELES  (8) — From  this  western 
star,  a  series  of  8  outdoor  pictures  will  be  made, 
on  a  more  expensive  scale  than  in  the  past  with 
stories  from  the  best  writers  in  the  western 
field. 

JOHNNY  MACK  BROWNS  (8)— A  series 
of  8  pictures  from  this  player,  who  has  appeared 
in  leading  productions  from  the  major  com¬ 
panies,  will  be  distributed.  “Branded  a  Cow¬ 
ard”  is  the  first  and  advance  reports  are  ex¬ 
tremely  optimistic.  The  first  will  be  ready  for 
distribution  within  6  weeks. 

HARRY  CAREY  (8) — With  some  Careys 
now  being  distributed,  the  new  series  will  mark 
a  new  record.  Sensational  grosses  have  been 
recorded  by  this  western  hero  and  he  plans  even 
bigger  shows  for  1935-1936. 


Twenty  Years  Ago  in  Philadelphia 


Ruling  of  Pennsylvania  Censor  Board  disap¬ 
proving  “The  Secret  Orchard,”  was  ap¬ 
pealed  by  the  Famous  Players’  Film  Ex¬ 
change  and  the  case  came  up  before  Judge 
McMichael  in  Common  Pleas  Court,  No. 
3.  Mrs,  Niver  and  Dr.  Oberholtzer,  cen¬ 
sors,  claimed  the  leading  character  lead  an 
immoral  life  in  the  picture. 

Joseph  J.  Goldstein  sold  his  Cariola  Theatre 
to  a  New  York  company. 

Plans  were  being  estimated  on  by  William  R. 
Dougherty  and  Henry  E.  Baton  for  a  mov¬ 
ing  picture  theatre,  store  and  apartment 
building  for  Pine  and  Fifty-Sixth  Streets. 

E.  McHegh  closed  his  Majestic  Theatre. 


know  hew  this  action  star  draws.  During  the 
new  season,  he  will  make  pictures  crammed  with 
the  type  of  stunts  that  have  made  him  an  action 
favorite  everywhere. 

JACK  PERRINS  (6) — The  new  Perrin 
series  of  westerns  will  help  build  the  high  repu¬ 
tation  made  by  this  outdoor  star.  This  is  the 
second  year  that  this  company  has  distributed 
the  Perrins  and  that  his  strength  is  growing 
is  acknowledged  by  increased  bookings. 

PHANTOM  RIDER  WESTERNS  (6)— A 
new  type  of  series,  with  a  name  that  will  mean 
plenty  of  money,  is  also  to  be  distributed.  These 
westerns  will  have  stories  that  will  set  a  new 
record  in  the  outdoor  field,  and  exhibitors  who 
play  the  series  will  be  satisfied. 

THREE  REEL  WESTERNS  (6)— An 
added  attraction  for  spots  where  the  patrons 
like  diversified  entertainment,  the  three-reelers 
are  being  distributed  in  response  to  a  specific 
demand  from  theatres.  Prominent  western 
names  will  also  be  included  in  these. 

On  the  current  1935-1936  lineup,  the  ex¬ 
change  reports  that  it  will  end  the  season  with 
a  bang. 

Included  are  such  action  titles  as  “The  Per¬ 
fect  Clue,”  with  David  Manners ;  “Mutiny 
Ahead,”  with  Neil  Hamilton  and  Kathleen 
Burke ;  "Motive  for  Revenge,”  with  Don  Cook 
and  Irene  Hervey” ;  “Reckless  Roads,”  with 
Regis  Toomey  and  Judith  Allen. 

The  present  Harry  Carey  series  as  well  as 
the  Richard  Talmadge  include  western  and 
action  pictures  that  will  more  than  satisfy,  the 
exchange  says. 

In  addition,  the  exchange  is  handling  two 
specials  that  have  big  exploitation  possibilities. 

First  is  “The  Broken  Melody,”  with  Merle 
Oberon  and  Margot  Grahame,  two  names  that 
mean  plenty  of  box  office  attraction.  The  shew 
is  an  action  melodrama  with  plenty  of  suspense 
and  romance. 

Second  is  “The  Triumph  of  Sherlock 
Holmes,”  a  thriller  that  can  be  sold  to  the  hilt. 
Both  shows  have  played  in  spots  in  the  territory 
and  the  exhibitors  have  been  enthusiastic  over 
the  returns.  “Broken  Melody”  has  developed 
into  a  surprise  attraction  everywhere. 

"The  Triumph  of  Sherlock  Holmes”  opens 
at  the  Europa  Theatre,  here,  July  22. 

With  such  a  strong  finish,  and  with  such  a 
strong  lineup  for  the  new  season,  Masterpiece 
believes  it  is  going  places  and  that  exhibitors 
will  be  able  to  be  given  a  line  of  product  that 
will  more  than  satisfy  in  every  department. 


Colonial  Wins 

Warner  Brothers’  Colonial  Theatre  baseball 
team,  Philadelphia,  trimmed  Loew’s  Theatre, 
Wilmington,  at  the  Brack-Ex  field,  Wilmington, 
3  to  0,  although  Fryer,  pitching  for  Loew’s 
fanned  15  men  and  allowed  only  3  walks.  Errors 
cost  Loew’s  two  runs.  Line  up  was  as  follows : 
Colonial— Skip,  c;  C.  Logan,  If;  Aimes,  rf ; 
B.  Deal,  ss ;  Strick,  3b;  Tiejie,  lb;  V.  Logan, 
p;  Pahler,  2b  ;  W.  Deal,  cf.  Loew’s — Fryer, 
p ;  J.  Mousley,  2b :  W.  Duffy,  3b ;  R.  Duffy,  ss ; 
Harkins,  rf ;  W.  Mousley,  c;  Shepp,  If;  Scott, 
lb;  Drissell,  cf. 

Delaware  Charters 

Warner  Brothers  First  National  Film,  (South),  Inc. 
Beal  in  motion  pictures  of  all  kinds. 


WILLIAMSPORT 


A  Series  of  “Lucky  Nights"  at  which  ten 
beautiful  prizes  are  awarded  is  being  con¬ 
ducted  at  the  Keystone  Theatre  under 
Fred  Lee,  manager. 

Byron  Lynn,  Capitol  Theatre,  has  started 
“Screeno”  with  prizes  amounting  to  $40 
every  Friday  night.  Capitol  Theatre,  Mil- 
ton,  has  followed  suit. 

Capitol  has  had  a  public  address  system  in¬ 
stalled  with  a  series  of  loud  speakers  that 
will  amply  meet  the  needs  of  the  large 
auditorium. 

Not  much  activity  has  been  started  on  the 
grant  to  permit  Sunday  moving  pictures 
as  yet.  From  the  poll  on  Sunday  baseball, 
which  received  a  comfortable  margin  of 
victory,  it  seems  possible  that  a  petition 
might  be  carried  if  presented. 


A  MODERN 
William  Tell 

Turns  back 
the  pages 
of  frontier 
savagery  I 


THE  LAST  . 


IT  MUST  BE  GOOD 

To  be  Booked  and  Played  by 
WARNER  CIRCUIT  «  COMERFORD- 
PUBLIX  »»  AL  BOYD  CIRCUIT 
LOEWS  »  RKO  «  TRANS-LUX 
and  leading  theatres  everywhere 


BOOK  IT  NOWI 


Capital  Film  Exchange, Inc. 

EDDIE  GABRIEL,  Mgr. 

1314  Vine  St.  Philadelphia 


THE  G-MAN  OF  YOUR  BOX-OFFICE 


Prevent  losses  that  can¬ 
not  be  measured.  Install  a 
Genister  machine  NOW! 


GENERAL  REGISTER  CORPORATION 

1540  Broadway,  New  York,  N.  Y. 


30 


Augl5'35 


THE  PHILADELPHIA  EXHIBITOR 


THE  SEPTEMBER  20  GOLF  TOURNA¬ 
MENT  is  the  next  social  event  on  the  pro¬ 
gram.  (See  other  columns  for  details.) 

WITH  THE  CLUB  now  having  secured  its 
liquor  license,  things  are  a  bit  busier. 

AS  THIS  WAS  GOING  TO  PRESS,  the 
outing  at  Toms  River,  N.  J.,  looked  to  be  a 
big  event  with  lz  Hirschblond  and  Harry 
B1  umberg  as  the  kings  for  the  day. 


MANY  MEMBERS  are  quite  enthused  over 
the  way  in  which  the  Atlantic  City  Show¬ 
men’s  Jubilee  is  coming  along. 

NEXT  LUNCHEON  is  scheduled  for  At¬ 
lantic  City,  September  4,  at  a  leading  hotel. 

NEXT  AFTER  THAT  will  be  held  in  Octo¬ 
ber,  because  the  tournament  September  20 
will  serve  as  the  second  September  social 
event. 


WANTED!  1 000  More  live  Showmen 
to  use  the  HIT  OF  THE  YEAR  .  .  . 

TREASURY  NIGHT 

Stops  Traffic  Evoryichoro 

Those  interested  in  territorial  franchises 
may  get  in  touch  with  - 

MITCHEL  FITZER,  Rivoli  Theatre,  Syracuse,  N.  Y. 


THEATRE  DESIGN 

Remodeling  »  Building 

II  DAVID  SUPOWITZ 


REGISTERED  ARCHITECT 
246  S.  15th  St.  Philadelphia 

Pennypacker  2291 


A  Word  to  the  Wise 

Showman  Is  Sufficient 


National  Penn 
Printing  Co. 

1233  VINE  STREET 
PHILADELPHIA 


National  Kline 
Poster  Co. 

1307  VINE  STREET 
PHILADELPHIA 


OSCAR  LIBROS  AL  BLOFSON  SIMON  LIBROS 


SERVING  theatre  needs  with 
a  knowledge  of  theatre 
business. 


A  SS 

A 

F 
E 
T 

y 


SSISTING  theatre  owners  with 
a  staff  of  trained  clerks  and 
office  files.  No  missouts. 


REEING  theatre  owners  of  the 
worry  that  they  may  have 
forgotten  part  of  their  show. 

FFICIENTLY  operating  the  larg¬ 
est  film  delivery  service  in 
the  world. 


A  KING  CARE  of  every 
possible  need  in  the  delivery 
of  film. 

I  ELDING  the  epitome  of 
safety,  service  and  effici¬ 
ency  at  a  minimum  cost. 


HORLACHER 

DELIVERY  SERVICE,  Inc. 

1228  Vine  Street,  Philadelphia 
NEW  YORK 
SCRANTON 
BALTIMORE 
WASHINGTON 

MEMBER  NATIONAL  FILM  CARRIERS.  INC. 


Another  Horlacher  Service 

LARRY  DAILY,  Notary  Public 

The  only  one  on  Vine  Street  .  .  At 
your  service  any  time  during 
business  hours. 


THE  PHILADELPHIA  EXHIBITOR 


Augl5'35 


31 


Index  to  Advertisers 


© 

Allied  of  New  Jersey .  19 

American  Heating  and  Ventilat¬ 
ing  .  34 

Berlo  Vending  Company .  27 

Harry  Brodsky  Decorating  Com¬ 
pany  .  35 

Business  Machinery  Company....  35 

Capitol  Film  Company .  29 

First  Division  Exchanges,  Inc. 

Outside  Back  Cover 
General  Register  Corporation....  29 
Hardwick  and  Magee  Company  34 

Edwin  R.  Harris .  34 

Hollywood  Film  Exchange .  31 

Horlacher  Delivery  Service,  Inc...  30 

Irwin  Seating  Company .  38 

M.  Krakovitz  and  Sons,  Co .  34 

Longacre  Press  ....Inside  Back  Cover 
Mascot  Pictures  Corporation...  6,  7 

Masterpiece  Film  Attractions,  Inc. 

20,  21 

Metro-Goi.dwyn-Mayer 


Inside  Front  Cover 


National  Penn-National  Kline..  30 
National  Theatre  Supply  Com¬ 
pany  . ■  .  36 


New  Jersey  Messenger  Service....  27 

Novelty  Scenic  Studios,  Inc .  35 

Paramount  Decorating  Company..  35 

Paramount  Pictures  . Front  Cover 

Geraldine  S.  Porter .  36 

Quality  Premium  Distributors, 

"*  Inc . 10,  35 

Price  Premiums  .  36 

RCA  Manufacturing  Company, 

Inc .  24 

Republic  Pictures  Corporation.  8,  9 

RKO-Radio  Pictures  . 16,  17 

S  and  E  Electric  Sign  Company...  35 

SOS  Corporation .  36 

Sentry  Safety  Controls  ....24,  27,  36 

Edward  Sherman  .  27 

David  Supowitz  . 30,  34 

Thalheimer  and  Weitz .  25 

Treasury  Night  .  30 

Typhoon  Air  Conditioning  Com¬ 
pany  .  34 

Universal  Pictures  Corporation..  3 

Warner  Brothers  Pictures . 4,  5 

Voigt  Decorating  Lighting .  35 


All  companies  listed  above  may  be  relied  upon  for  fair  dealing,  co-operation  and 
high  business  principles.  THE  EXHIBITOR  directs  your  specific  attention  to  their 
advertisements  in  this  issue. 


Dave  Milgram, Ray  Schwartz 
Organize  New  Inde  Company 

Operating  Unit  to  Handle 

Eight  Houses 

The  Temple  Amusement  Company, 
with  Dave  Milgram  president,  Ray 
Schwartz  secretary,  has  been  formed  as  a 
Pennsylvania  corporation  to  operate  the 
combined  Milgram-Schwartz  possessions. 

Houses  included  are  the  Avenue  (main 
office)  ;  Howard,  Eagle,  Lorraine,  Strand  (12th 


and  Girard),  Temple  (Drury),  Susquehanna, 
Garden  (West  Chester). 

The  combine  now  takes  its  place  as  one  of 
the  leading  independent  circuits  in  the  territory 
and  speaks  well  for  the  personal  reputations 
of  both  Milgram  and  Schwartz.  Both  in  the 
younger  generation  in  the  business,  they  have 
made  high  names  for  themselves  in  the  field 
and  this  new  combination  attests  to  their  ability 

Milgram  placed  five  houses  in  the  combine, 
with  Schwartz  contributing  two  and  the  Temple 
being  a  combination  arrangement. 


Heard  In 

UP  -  S  T  A  T  E 

With 

Herb  Baylson 


Lebanon 

John  A.  Jackson,  genial  head,  Jackson  En¬ 
terprises,  is  summering  at  Mt.  Gretna.  He 
keeps  in  daily  contact  with  his  theatres. 

Bud  Hissner  is  seeking  signatures  for  the 
petition  in  regard  to  the  Sunday  movies. 
Public  opinion  has  not  expressed  itself 
very  strongly. 

Thomas  Monohan,  house  manager,  Capitol, 
is  back  on  the  job,  after  being  laid  up  for 
a  couple  of  weeks. 

Potisville 

Sam  Friedman  has  been  on  the  go  constantly 
for  the  past  several  weeks.  Capitol 


PRESIDENT.  Dave  Milgram  is 
president  of  the  new  Temple 
Amusement  Corporation  with  Ray 
Schwartz  secretary. 


suffered  quite  severely  from  the  recent 
floods  and  extensive  repairs  were  made. 
House  was  closed  for  four  days  during 
week  of  July  29.  Entire  lower  floor  was 
reseated,  with  new  carpets  and  a  general 
renovating.  Sam  made  a  big  event  of  his 
reopening  and  together  with  the  showing 
of  “Curly  Top  ’,  made  one  of  his  best  days 
in  many  months.  He  is  also  busy  circulat¬ 
ing  petitions  for  signatures  on  Sunday 
movies. 

Capitol  is  using  Screeno  while  the  Hollywood 
is  running  Bank  Nights. 

Sam  Friedman  secured  the  co-operation  of 
all  bookstores  with  “She.” 

Joe  Krutul  is  secretly  practicing  bowling. 

Attempted  robbery  made  at  the  Hippodrome 
saw  nothing  of  great  value  taken.  Herwood 
Hobbs  lost  two  pipes  that  had  already  been 
well  seasoned. 

Hippodrome  is  going  to  show  personal  ap¬ 
pearances  of  the  winners  of  amateurs. 

Reading 

Dwight  Van  Meter  is  very  busy  at  the  Astor 
getting  his  vaudeville  season  in  readiness. 
Sign  at  the  Astor  has  been  taken  down  and 
will  be  hung  over  the  centre  of  the  theatre. 

Cal  Lieberman  had  a  very  enjoyable  vaca¬ 
tion  at  Atlantic  City. 

Astor  is  to  be  refurnished  with  new  carpets 
and  the  seats  reupholstered.  Stage  equip¬ 
ment  is  being  revised. 

Dwight  Van  Metre  has  also  arranged  for  his 
amateur  nites  to  be  held  every  Monday.  He 
is  also  negotiating  with  the  local  radio  sta¬ 
tion  for  broadcast  periods. 

Reading 

Paul  Glase  is  enjoying  a  very  pleasant  vaca¬ 
tion  trip.  A1  Hossler  is  keeping  his  eye  on 
the  Embassy.  Good  luck  A1  and  lots  of 
happiness  to  the  Mrs.  With  "Justice  on 
the  Range,”  he  distributed  a  button. 


1»  MINUTES  of 
Furious  Action! 

DANO 

O'Mahoney 

NEW  WORLD'S  CHAMPION 
VS. 

ED.  “DON” 

George 

EX-WORLD’S  CHAMPION 

Refereed  by 

HEAVYWEIGHT  FISTIC  CHAMP 

JAMES  J.  SHADDOCK 

THREE  CHAMPS  IN  ONE  RING 

See  the  two  most  popular  wrestlers 
of  the  day  .  .  .  the  idol  of  the  Irish 
and  the  ex-football  playing  “Don” 
...  in  the  most  sensational  match 
ever  held. 

APPEALING  NOT  ONLY  TO  WREST¬ 
LING  FANS  BUT  TO  MR.  AND  MRS. 
PATRON  EVERYWHERE 


Distributed  by 

HOLLYWOOD  FILM  EXCHANGE 
1220  Vine  St.,  Philadelphia 


32 


THE  PHILADELPHIA  EXHIBITOR 


THE  SHORTS  PARADE 


One  reelers  .  .  .  Two  reelers 
.  .  .  Three  reelers  .  .  .  Classi¬ 
fied  alphabetically. 


TWO-REEL 


Comedy 

GOBS  OF  TROUBLE.  Columbia — Comedies.  19m.  Tom 
Kennedy,  Monte  Collins,  Geneva  Mitchell,  Lona  Andre. 
Kennedy  and  Collins,  gobs,  think  that  married  life  is 
the  best  life,  hitch  up  with  the  two  girls,  run  into 
household  trouble,  have  to  wash  floors,  dishes,  do  all 
the  work.  To  beat  the  rent,  they  move  to  another 
house,  generally  wreck  the  place  with  the  aid  of  the 
kid  brother  of  the  girls,  wind  up  on  board  ship  as 
sailors.  Gags  aren’t  so  funny.  WEAK. 


HIGH,  WIDE,  AND  HANSOM.  Vitaphone— Big  V 
comedy.  20  m.  Herb  Williams.  As  the  hansom 

driver  who  has  many  difficulties,  Herb  Williams  gives 
an  entertaining  performance.  First  his  business  is 
almost  ruined  by  taxicab  competition,  then  his  cab 
is  all  but  wrecked  by  an  overweight  couple  who  want 
to  go  for  a  ride,  and  then  he  discovers  his  wife 
has  been  spending  the  mortgage  money  to  take 

dramatic  lessons.  When  everything  looks  the  dark¬ 

est  a  telegram  arrives  from  a  Hollywood  studio  tell¬ 
ing  him  to  come  and  bring  “Lulu.”  His  wife,  whose 
name  is  Lulu,  thinks  it  is  from  a  studio  she  had 
sent  her  picture  to  but  it  turns  out  that  the  studio 
wants  Lulu  his  horse  to  use  in  a  comedy  because 
of  its  odd  shape.  This  one  will  be  enjoyed  as  it 

has  many  laughs.  ENTERTAINING. 


HIS  LAST  FLING.  Universal — Comedies.  20m.  Ster¬ 
ling  Holloway,  Phyllis  Fraser,  Beth  Laemmle,  Joey 
Ray.  Because  Sterling  Holloway  can  hold  up  even 
the  weakest  material  most  of  his  comedies  serve  as 
passable  entertainment.  This  doesn’t  stray  from  the 
usual  standard  but  tells  the  story  of  a  young  man 
who  wants  to  have  a  good  time  without  his  sweet¬ 
heart  knowing  it,  tells  her  he’s  going  out  of  town  on 
business.  The  sweetheart,  however,  is  the  one  at  the 
party  and  complications  arise  which  are  ironed  out. 
FAIR. 


KEYSTONE  HOTEL.  Vitaphone.  20m.  Ford  Sterling 
Ben  Turpin,  Chester  Conklin,  Marie  Prevost,  Hank 
Mann,  Vivien  Oakland,  Dewey  Robinson,  Leo  White, 
Bert  Roach,  Tom  Wilson.  Vitaphone  went  way  back 
to  produce  a  comedy  based  on  the  old  Mack  Sennett 
pie-throwing  school,  has  made  a  short  that  is  worth 
marquee  billing,  special  attention.  Cast  has  in¬ 
cluded  some  comedy  veterans,  winds  up  in  a  pie 
throwing  episode  that  is  the  picture’s  top.  No  show¬ 
man  will  want  to  overlook  this.  EXPLOITABLE. 


SALESMANSHIP  AHOY.  Radio.  19m.  Catlett  is  a 
salesman  who  sells  Kelly,  who  is  poison  to  salesmen,  a 
remedy  for  household  troubles.  Blowoff  is  that  in 
more  ways  than  one.  Catlett  talks  a  lot  but  that's 
about  all.  WEAK. 


THE  MAGIC  WORD.  Fox-Educational — Christie  Comedy. 
17m.  Tom  Howard  and  George  Shelton,  star  in  this, 
which  will  please  those  who  like  the  pair  and  those 
who  don’t.  In  other  words,  the  situations  are  funny, 
regardless  of  Howard's  dead  pan  and  silly  antics.  Tom 
strays  into  vaudeville  house  where  Malino,  a  magician 
is  performing.  He  recognized  pal  George  in  box  oppo¬ 
site  and  the  two  carry  on  conversation  which  gums 
up  magician's  act.  Called  on  stage  to  assist  him, 
they  further  mess  up  things.  Escapade  with  magician’s 
wife,  duel,  chase  through  the  theatre,  rounds  out  sat¬ 
isfactory  two  reels.  GOOD. 


THICKER  THAN  WATER.  MGM — Laurel  and  Hardy. 

21m.  Laurel  and  Hardy  are  up  to  usual  antics  here; 
and  if  their  popularity  hasn’t  waned  in  exhibitor’s 
territory,  this  should  be  liked,  because  there  are  funny 
spots.  Two  zanies  are  plagued  by  Hardy’s  wife, 
Daphne  Pollard,  pint-sized  comedienne.  She  forces 
them  to  wash  dishes,  etc.  Hardy  and  Laurel  conceive 
idea  of  drawing  money  from  bank  to  pay  off  furniture 
instalment  collector,  who  hounds  them.  It  will  not 
only  rid  them  of  collectors  and  interest  payments; 
it  will  teach  Hardy's  wife  “who’s  boss.”  But  the  two 
fall  for  auction  sale,  buy  ancient  grandfather’s  clock 
instead.  There  are  laughs  in  this  scene  and  in  hospital 
scene  where  Laurel  gives  blood  to  help  Hardy,  beaten 
by  wife  for  escapade.  GOOD. 


WATCH  THE  BIRDIE.  Vitaphone — Big  V.  19m.  Best 
part  of  this  is  the  presence  of  Bob  Hope.  Script 
doesn’t  give  him  much  opportunity  as  a  young  man 
who  plans  practical  jokes.  His  fiancee's  father,  a  big 
business  man,  doesn’t  go  for  it,  but  when  the  worm 
begins  to  turn,  the  father  feels  better.  Selling  Hope 
might  help.  FAIR. 


Dramatic 

ALIBI  RACKET.  MGM — Crime  Doesn’t  Pay.  18m.  Ex¬ 
cept  for  one  serious  mistake  in  script  construction 
(which  shows  subject  going  into  motion  picture  house 
at  7.30,  leaving  at  11.30 — some  show!)  this  is 
absorbing  study  of  how  one  police  official  kept  after 
apparently  perfect  alibi,  smashed  it,  solved  many  mys¬ 
teries,  murder,  otherwise.  Whether  based  on  fact  or 
not,  plot  so  closely  resembles  million  stories  like  it 
in  every  day's  newspaper  that  absorbing  aura  of  fact 
is  created.  Racketeer  is  murdered.  His  chief  lieu¬ 
tenant  suspected  has  established  perfect  alibi;  he  was 

.  in  theatre  at  time.  Manager,  usher,  cashier  can 
swear  to  it.  Nevertheless  he  has  twin  brother,  official 
finds.  Even  brother  has  alibi,  but  that  is  smashed 
also.  VERY  GOOD. 

THE  PERFECT  TRIBUTE.  MGM — Chic  Sale  Special. 
19m.  Chic  Sale,  whose  specialty  has  been  ancient 
farmers,  aims  higher  here,  portrays  Abraham  Lincoln. 
Lincoln  is  shown  on  way  to  Gettysburg.  He  writes 
famed  speech  on  piece  of  wrapping  paper;  he  tells 
droll  stories;  he  is  his  old,  homely,  beloved  self.  But 
he  is  downcast  later;  he  cannot  understand  why  people 
did  not  applaud  his  Gettysburg  address.  How  he 
learns  about  the  speech’s  reception  from  a  Southern 
soldier  prisoner,  lying  in  hospital  nearby;  how  he 
recites  speech  for  prisoner  who,  dying,  has  become 
convert  to  Northern  cause;  how  he  learns  that  for 
people  to  applaud  speech  would  be  as  monstrous  as 
“people  applauding  the  Lord's  prayer” — this  is  shown 
with  nice  restraint,  good  camera  work  and  acting. 
VERY  GOOD. 


Musical 

SURPRISE.  Vitaphone — Broadway  Brevities.  19m.  The 
Duncan  sisters  present  a  good  name  to  sell.  The 
slight  plot  here  makes  them  southerners  who  come 
home  from  school  to  a  surprise  party,  contribute  enter¬ 
tainment  with  their  guests.  Go  through  the  “Topsy 
and  Eva”  sequence.  FAIR. 

THE  VODKA  BOATMEN.  Vitaphone — Broadway  Brevi¬ 
ties.  20m.  The  Four  Yacht  Club  Boys  appear  in 
this  very  amusing  and  well  done  comedy  which  should 
bring  many  laughs  in  metropolitan  spots,  neighbor¬ 
hood  and  otherwise.  One  of  them,  Smallanoff,  runs 
a  matrimonial  agency  for  rich  Americans  who  want 
foreign  princes.  With  prospect  on  hook,  he  arranges 
to  let  his  three  brothers  from  Russia  into  country — 
they  are  former  princes.  Down  he  goes  to  Ellis 
Island.  Then  ensues  much  slapstick,  with  brothers 
turning  immigration  office  into  shambles,  with  much 
rhyming  and  songs.  The  brothers  end  up  in  patrol 
wagon.  Too  Jewish  accent  ruins  this  for  audiences 
removed  from  metropolitan  atmosphere.  VERY  GOOD. 


ONE-REEL 


Color  Cartoon 


MICKEY’S  GARDEN.  UA-Disney — Mickey  Mouse.  9m. 

Mickey  has  a  garden,  is  bothered  by  bugs.  He  tries 
to  get  rid  of  them  by  spraying  them  with  a  chemi- 
mal.  It  don’t  bother  them  so  he  decides  to  mix  a 
chemical  of  his  own.  When  he  goes  to  use  his  new 
mixture  it  backfires  on  him  and  Pluto,  knocks  them 
out.  While  they  are  out  they  dream  that  they  are 
in  a  place  where  all  the  bugs  are  enormous  in  size 
and  chase  them  all  over  the  place,  but  they  wake 
up  and  find  that  it  is  only  a  dream.  GOOD. 

THE  MERRY  OLD  SOUL.  Vitaphone — Merrie  Melody. 
10m.  Novel  blending  of  two  nursery  rhymes,  with 
Old  King  Cole  marrying  the  Woman  Who  Lived  in 
the  Shoe.  Cleverly  devised — with  specially  contrived 
baby  laundry — and  tuneful  music,  this  is  one  of  the 
best  of  the  series.  FINE. 

THE  RAG  DOG.  Radio-Rainbow  Parade.  7m.  Just 
an  average  color  short  with  three  kittens  monkeying 
around  with  two  dogs  who  try  to  steal  their  milk. 
They  try  to  scare  the  dogs  with  a  rag  dog,  cavort 
around  generally  and  eventually  let  them  drink  the 
milk  anyway.  Few  highspots  are  noticed.  SO-SO. 


Cartoon 

BETTY  BOOP  AND  GRAMPY.  Paramount — Fleischer. 

6m.  Betty  introduces  us  to  grandfather — and  a 
lively  fellow  he  is.  Betty  brings  the  "bovs”  along — 
a  postman,  fireman,  cop — to  the  party.  But  Gramnv 
outdances  them  all,  and  when  the  others  have  sunk 
exhausted  into  chairs,  he  starts  to  get  wind  up 
This  has  amusing  moments;  the  idea  is  good;  the 
“Grampy”  cycle  has  possibilities.  GOOD. 


BRONCO  BUSTER.  Universal — Oswald.  7m.  Oswald 
sells  hair  tonic,  hits  a  ranch,  becomes  a  cowboy  if  he 
can  ride  a  tough  bronc.  The  horse  accidentally 

drinks  the  hairtonic,  is  conquered  by  Oswald.  FAIR. 

CHAIN  LETTERS.  Fox-Educational — Terry  Toon.  6m. 
This  is  only  so-so  entertainment.  Domestic  animals 
on  the  farm  are  reaping  benefits  from  chain  letter 
craze;  they  finally  interest  the  farmer  himself;  he 
pounds  out  chain  letters  by  the  hundreds.  Finally 
comes  the  day  when  mailman  brings  sackfull  of  ex¬ 
pected  “mail.”  But  out  jumps  horde  of  mice. 
Through  it  all  runs  theme  song  “Chain  Letters” 
which  becomes  tiresome.  FAIR. 

SCRAPPY’S  BIG  MOMENT.  Columbia — Scrappy.  7m. 

Both  Scrappy  and  his  brother  are  in  training,  are 
knocked  out  by  a  training  dummy,  imagine  them  fight¬ 
ing  the  champ,  dream  they  beat  him  to  a  frazzle. 
Eventually  they  come  back  to  their  senses  but  it 
isn't  very  funny.  SO-SO. 

THE  FOXY  FOX.  Fox-Educational — Terry-Toon.  5m. 
This  is  very  amusing,  well  drawn,  scored,  plotted 
burlesque  of  traditional  fox  hunt.  The  fox,  being 
chased,  is  very  "foxy,”  outwits  his  pursuers,  takes 
pleasure  in  it.  Ending  shows  fox  crossing  winning 

line  ahead  of  opponents,  very  weary  dogs.  Back¬ 
ground  of  old  English  and  German  tunes  is  very  pleas¬ 
ant.  GOOD. 

THE  PUPPET  MURDER  CASE.  Columbia — Scrappy.  7m. 
Well  drawn,  with  excellent  animation,  short  suffers 
only  in  that  it  isn’t  strong  on  laughs.  Some  good  ideas 
have  been  incorporated,  with  Scrappy  running  a  pup¬ 
pet  show  and  his  younger  brother  messes  the  works 
by  killing  three  dancing  dolls.  A  trial  is  held  and 
the  brother  winds  up  as  a  puppet  himself.  INTER¬ 
ESTING. 


Musical 


PHIL  SPiT  ALNY'S  ALL  GIRL  ORCHESTRA.  Vita¬ 
phone — Melody  Master.  9m.  Dance  number  and  open¬ 
ing  orchestral  number  are  only  fair;  but  "Lullaby 
of  Broadway”  performed  by  orchestra,  girl  singing 
trio,  and  use  of  camera  flashes  showing  typical  Broad¬ 
way  scenes  while  girls  sing — is  well  done.  A  vaude¬ 
ville  act,  with  no  plot,  this  reel  makes  interesting 
use  of  camera's  ability  to  show  flashbacks  and  close- 
ups;  Phil  Spitalny's  good  orchestrations.  GOOD. 

RADIO  RASCALS.  Fox-Educational — Song  and  Comedy 

Hits.  10m.  The  Cabin  Kids,  colored  children’s 
singing  team,  various  other  entertainers  appear  in 
this  fairly  amusing  take-off  on  customary  radio  ama¬ 
teur  hour.  Plot  briefly  describes  haw  amateur  hour 
falls  short  of  talent;  announcer  is  sent  to  street  to  get 
it;  comes  across  kids  singing  on  street  corner;  re¬ 
turns  with  them;  they  prove  great  hit.  GOOD. 

VITAPHONE  MUSIC  HALL.  Vitaphone — Pepper  Pot. 
9m.  This  is  nothing  but  second  rate  vaudeville  acts, 
photographed  from  first  row.  Result:  lack  of  lustrous 
personal  touch  that  is  vaudeville’s  and  the  magic 
of  myriad  angles  and  musical  wizardry  that  is  the 
talking  picture’s.  Appearing  are  a  seal  act,  an  Italian 
dialect  comedian  and  some  male  harmonizers.  FAIR. 


Novelty 

ARMIES  OF  THE  WORLD.  Fox — Adventures  of  the  News 
Cameraman  series.  9m.  Lew  Lehr  does  competent 
job  commenting  on  flashes  showing  armies  of  various 
nations.  Shots  are  too  short  to  give  spectator  real 
notion  of  national  character  as  displayed  by  armed 
forces  of  various  nations — but  there  are  some  good 
shots  toward  end  of  United  States  troops  in  battle 
practice.  GOOD. 

DETECTIVES  AT  WORK.  Wonder  Films.  9m.  There 
are  no  detectives  in  this  as  might  be  suspected  from 
the  title.  It  is  German  made  and  describes  the  use 
of  the  microscope  in  police  work,  with  some  shots 
taken  of  things  under  the  microscope.  It  might  have 
some  appeal  to  those  interested  in  microscopies  but 
otherwise  it  will  prove  very  dull.  POOR. 

GORNO  MARIONETTES.  International.  7m.  Gorno 
Italian  Marionettes  of  London  perform.  Setting  is 
that  of  a  theatre  jstage.  Whole  thing  doesn’t  im¬ 
press,  even  as  a  novelty-  BELOW  AVERAGE. 

HOLLYWOOD  EXTRA  GIRL.  Paramount.  12m.  Cecil 
B.  DeMi  lie,  Clara  Kimball  Young,  Ann  Sheridan. 
Evidently  a  plug  for  “The  Crusades,”  this  shapes  up 
as  interesting  short  material  because  of  fan  angle 
appeal.  Picture  shows  how  an  extra  gets  a  break  in 
a  show,  the  picture  being  “The  Crusades.”  DeMille 
Picks  her  out,  himself,  with  shots  of  the  picture, 
itself.  Although  some  may  call  it  a  glorified  trailer, 
it  is  an  interesting  short  nevertheless.  GOOD. 


THE  PHILADELPHIA  EXHIBITOR 


33 


MOVIE  MILESTONES.  Paramount — Variety.  8m.  Fol¬ 
lowing  somewhat  the  idea  of  its  “Screen  Souvenir" 
series,  Paramount  has  crashed  through  with  a  smash 
applause-puller,  reviving  clips  from  ace  hits  of  the 
silent  era.  Here  are  seen,  with  brief  explanatory 
remarks  by  Norman  Brokenshire  (entirely  bereft  of 
any  wise-cracking  characteristic  of  the  earlier  series) 
scenes  of  Rudolph  Valentino  in  “Blood  and  Sand,” 
the  Indian  battle  in  “The  Covered  Wagon,”  Lon 
Chaney  in  “The  Miracle  Man,”  and  Noah  Beery,  Ron¬ 
ald  Colman,  William  Powell,  Ralph  Forbes  in  the 
battle  sequences  from  “Beau  Geste.”  EXCELLENT. 

SCREEN  SNAPSHOTS,  No.  13.  Columbia — Screen  Snap¬ 
shots.  10m.  Another  excellent  member  of  an  ex 
cellent  series,  this  offers  hosts  of  movie  stars,  with 
Ken  Maynard  at  a  Mexican  shop  with  visitors  Raquel 
Torres,  Douglas  Montgomery  and  hosts  of  others.  Then 
other  sequences  are  shown  with  the  final  background 
of  a  benefit  performance  with  Irving  S.  Cobb,  Vince 
Barnett,  Pat  O'Malley,  Henry  Armetta,  Clarence  Muse 
and  others  seen.  This  will  be  a  good  number  on  any 
program.  EXCELLENT. 

THE  GREATEST  CRIME.  Atlas.  10m.  Moose  tieuo 
film,  showing  how  the  Mooseheart  idea  is  better  than 
allowing  your  children  to  be  led  into  lives  of  crime. 
Strong  because  it  allows  the  the'tre  to  contact  his 
Moose  unit  in  the  town  and  generally  interesting 
this  can  be  built  to  a  good  added  attraction.  OKAY 

Color  Travel 

HISTORIC  MEXICO  CITY.  Fitzpatrick  Traveltalks.  9m 
The  Fitzpatrick  series  have  become  so  set  th't  this  lv<s 
little  to  distinguish  it,  and  must  be  classed  as  fair 
except  for  color,  which  displays  to  great  advantao 
the  color  of  the  southern  state’s  capital.  Some  good 
music,  restrained  intelligent  commentator  make  this 
fair  program  stuff.  FAIR. 

Travel 

BOSTON,  COMMON  AND  PROPER.  Central  Film  Co. 
91/2 m.  The  photography  is  fair,  announcing  is  better. 
Most  shots  of  Boston  are  from  the  air,  uninteresting. 
Background  of  band  music  and  explanatory  comment 
are  only  assets,  making  a  so-so  travelogue.  SO-SO. 

DRAVIDIAN  GLAMOR.  Imperial — Port  O’Call.  10m. 

Produced  by  Deane  H.  Dickason,  edited  by  Nathan 
Braustein,  this  travel  picture  takes  the  onlooker  to 
India  where  shots  of  temples,  etc.,  are  seen,  with 
running  talk  by  a  commentator.  Whole  thing  is  inter¬ 
esting  but  nothing  extraordinary.  FAIR. 

IN  OLD  MOROCCO.  Central  Films.  9m.  Travelogue, 
with  running  talk  that  isn’t  inspired,  some  photog¬ 
raphy  that  isn’t  up  to  standard,  covering  various  cities 
in  Morocco.  For  travel  lovers  this  might  prove  inter¬ 
esting.  Otherwise  it  hasn't  much  that  can  be  called 
meritorious.  Handling  is  the  same  as  in  most  travel 
reels.  SO-SO. 

Sport 

BASKETBALL  TECHNIQUE.  MGM — Sports  Parade.  8m 
Pete  Smith  announces  this  very  interesting  explan-tion 
otf  basketball's  fine  points.  He  does  it  well;  anqles 
explained  are  well  chosen;  camera  work  is  excellent; 
spectator  knows  much  more  about  basketball  rfte- 
this  is  over  than  before — has  enjoyed  the  process  of 
learning.  Actual  plays  are  shown  by  normal  speed 
camera  and  by  slow  motion.  VERY  INTERESTING. 

DOG  DAYS.  Fox-Educational — Treasure  Chest.  7m. 

This  is  for  don  lovers;  but  perhaps  average  audience 
will  like  it.  Dog  described  here  is  wire-haired  fox 
terrier,  shown  in  cute  and  otherwise  poses,  with  ex¬ 
planatory  comment  by  announcer.  FAIR. 

MAKING  MANHANDLERS.  Paramount — Rice  Soortlight 
10m.  Title  is  in  way  of  a  pun,  and  refers  to 
training  of  officers  at  West  Point  and  Ann-polis.  The  e 
is  good  photography;  announcing  by  Ted  Husing;  im¬ 
pressive  glimpses  of  thoroughness  with  which  cadets 
are  trained  in  every  sport  and  in  military  tactics. 
INTERESTING. 

JUNGLE  WATERS.  Paramount — Grantland  Rice  Sport- 
light.  10m.  Ted  Husing  announces  capably,  with 
wry  humor.  Ross  Allen,  who  makes  specialty  of 
capturing  reptile  life  in  Florida  swamps,  supplying 
world  demand  for  such — stars.  Shots  are  very  inter¬ 
esting.  Allen  has  dangerous  way  of  making  living, 
and  audience  will  appreciate  it.  Fight  between  two 
alligators,  capture  of  alligator,  of  turtles,  rare  shots 
of  otters  at  play — these  make  good  short  subject. 
VERY  INTERESTING 

TOMORROW'S  CHAMPIONS.  Columbia — World  of  Sport. 
10m.  Interesting  sport  reel,  with  announcements  by 
Ford  Bond,  showing  the  younger  generation  of  today 
swimming,  in  acrobatics,  motorcycling,  racing,  roller¬ 
skating,  skiing  with  the  theme  the  point  that  the 
children  of  today  are  champions  of  tomorrow.  Some 
photography  isn't  of  the  best,  but  the  short  itself 
is  worthy  of  attention.  GOOD. 

WATER  THRILLS.  Columbia — World  of  Sport.  10m. 

With  a  windup  devoted  to  outboard  motor  rac¬ 
ing  that  will  leave  spectators  gasping,  this  col¬ 
lection  of  water  racing  shots  makes  a  good  program 
builder.  Yachts,  stunt  men  and  women,  outboards, 
starboats,  etc.,  are  seen  with  Ford  Bond  talkina. 
The  punch  in  the  last  sequence  h:s  been  well  edited. 
EXCELLENT. 


Motion  Picture 

Guide 

CLASS  A — Section  1 — General  Approval 

Adventures  of  Tarzan 

Grand  Old  Girl 

Naughty  Marietta 

Arizonian 

Gun  Fire 

The  Night  Is  Young 

Air  Hawks 

Happiness  Ahead 

Northern  Frontier 

Alias  Mary  Dow 

Hard  Rock  Harrington 

Now  or  Never 

Alibi  Ike 

The  Healer 

Oil  for  the  Lamps  of  China 

All  the  King’s  Horses 

Heldorado 

Old  Man  Rhythm 

Baby  Face  Harrington 

Here  Is  My  Heart 

Once  in  a  Blue  Moon 

The  Big  Boy  Rides  Again 

Hold  ’Em  Yale 

One  More  Spring 

Border  Brigands 

Honeymoon  Limited 

One  New  York  Night 

Born  to  Fight 

Hoosier  Schoolmaster 

One  Night  of  Love 

Brewster's  Millions 

Hurrah  For  Love 

Our  Little  Girl 

Bright  Eyes 

I'll  Love  You  Always 

Outlaw  Deputies 

Broadway  Gondolier 

Imitation  of  Life 

Outlaw  Refugees 

Call  of  the  Wild 

In  Old  Kentucky 

Page  Miss  Glory 

Calling  All  Cars 

In  Spite  of  Danger 

Paradise  Canyon 

Calm  Yourself 

The  Irish  In  Us 

Party  Wire 

Crptain  Hurricane 

Jack  Ahoy 

Princess  O'Hara 

Car  99 

Justice  of  the  Range 

Red  Blood  of  Courage 

Cardinal  Richelieu 

Kentucky  Kernels 

Rip  Roaring  Riley 

Carnival 

Kentucky  Street 

Roberta 

The  Casino  Murder  Case 

Laddie 

Ruggles  of  Red  Gap 

Charlie  Chan  in  Egypt 

Ladies  Crave  Excitement 

Runaway  Queen 

Charlie  Chan  in  Paris 

Lady  Tubbs 

Sanders  of  the  River 

Chasing  Yesterday 

The  Last  Gentleman 

The  Scarlet  Pimpernel 

Chinatown  Squad 

Law  Beyond  the  Range 

Secret  of  Chinatown 

Clive  of  India 

Les  Mise-ables 

Sequoia 

Code  of  the  Mountain 

Life  Begins  at  40 

A  Shot  in  the  Dark 

College  Scandal 

Liqhtnino  Strikes  Twice 

Silk  Hat  Kid 

The  County  Chairman 

Lily  of  Killarney 

Spring  Tonic 

Crimson  Trail 

The  Little  Colonel 

Stone  of  Silver  C  eek 

Curly  Top 

The  Lives  of  a  Bengal  Lancer 

Strangers  All 

David  Copperfield 

Love  in  Bloom 

Swell  Head 

Death  From  a  Distance 

Love  Me  Forever 

Sweepstake  Annie 

Devil  Dogs  of  the  Air 

Man  of  Aran 

Symphony  of  Living 

Dinky 

Man  From  Hell 

The  39  Steps 

Dog  of  Flanders 

The  Man  From  Gun  Town 

Traveling  Saleslady 

Don't  Bet  on  Blondes 

The  Man  on  the  Flying  Trapeze 

Uncivil  Warriors 

Doubting  Thomas 

Mary  Jane's  Pa 

Under  Pressure 

Eight  Bells 

Mavbe  It's  Love 

Under  the  Pampas  Moon 

Every  Night  at  Eight 

McFadden’s  Flats 

The  Unfinished  Symphony 

Far rrer  Takes  a  Wife 

Men  of  the  Hour 

The  Unknown  Woman 

Fiahting  Pilot 

Men  Without  Names 

Unwanted  Stranger 

Front  Page  Woman 

Millionaire  Cowboy 

Vanishing  Riders 

Gentlemen  Are  Born 

Mr.  Dynamite 

Warfare 

The  Ghost  Walks 

Murder  in  the  Fleet 

Westward  Ho! 

Ginger 

The  Myste-ious  Mr.  Wu 

What  Price  Crime 

The  Girl  Who  Came  Back 

The  Good  Fairy 

Mutiny  Ahead 

Wings  in  the  Dark 

The  Winning  Ticket 

CLASS  A- 

-Section  2 — Approval  for  Adult  Audiences 

A  Wicked  Woman 

Going  Highbrow 

Romance  in  Manhattan 

A  Notorious  Gentleman 

Gold  Digge-s  of  1935 

Rumba 

After  Office  Hours 

Great  God  Gold 

The  Scoundrel 

Aqe  of  Indiscretion 

Headline  Woman 

Shadow  of  Doubt 

The  Awakening  of  Jim  Burke 

In  Caliente 

Shanghai 

Behind  the  Green  Lights 

It  Happened  in  New  York 

She 

Behold  My  Wife 

The  Informer 

Society  Doctor 

Black  Fury 

Jealousy 

Society  Fever 

Black  Sheep 

Let  'Em  Have  It 

Strangled 

Break  of  Hearts 

Let's  Live  Tonight 

Star  of  Midnight 

Case  of  Curious  Bride 

Living  on  Velvet 

Strauss’  “Great  Waltz” 

China  Seas 

The  Lost  City 

Sweet  Adeline 

Circumstantial  Evidence 

The  Man  Who  Knew  Too  Much 

Sweet  Music 

Clairvoyant 

Manhattan  Moon 

Ten  Dollar  Raise 

Dante’s  Inferno 

Marie  Galante 

Thunder  in  the  East  (The  Battle) 

Death  Flies  East 

The  Mark  of  the  Vampire 

Transient  Lady 

Enchanted  April 

Mississippi 

Vagabond  Lady 

Escape  Me  Never 

The  Murder  Man 

Vanessa 

Evergreen 

Murder  on  a  Honeymoon 

Wagon  Trail 

The  Flame  Within 

Mystery  of  Edwin  Drood 

The  Wandering  Jew 

Florentine  Dagger 

My  Song  For  You 

The  Wedding  Night 

G  Men 

The  Night  at  the  Ritz 

We're  In  the  Money 

Georoe  White's  1935  Scandals 

The  Nit  Wits 

The  Werewolf  of  London 

Gigolette 

People  Will  Talk 

West  Point  of  the  Air 

The  Gilded  Lily 

The  Perfect  Crime 

While  the  Patient  Slept 

The  Girl  From  Tenth  Avenue 

Private  Worlds 

The  Whole  Town’s  Talking 

The  Glass  Key 

Public  Hero  No.  1 

Woman  in  Red 

Goin’  to  Town 

Public  Opinion 

Women  Must  Dress  i 

Go  Into  Your  Dance 

The  Raven 

Rescue  Squad 

The  Youth  of  Maxim 

CLASS  B — No 1  Recommended.  Pictures  in  this  classification  arc  adjudged  <to  be 

unsatisfactory  in  part  either  because  of  subject 

matter  or  treatment 

Accent  on  Youth 

Flirting  with  Danger 

Outcast  Lady 

Becky  Sharp 

Forsaking  All  Others 

Paris  in  Spring 

Biography  of  a  Bachelor  Girl 

1  Sell  Anything 

The  People’s  Enemy 

The  Bride  of  Frankenstein 

It  Happened  One  Night 

Pursuit  of  Happiness 

Broadway  Bill 

Kansas  City  Princess 

Reckless 

Camille 

Loves  of  a  Dictator 

The  Right  to  Live 

The  Case  of  Elinor  Norton 

Mad  Love 

The  Secret  Bride 

1  Case  of  the  Howling  Dog 

Million  Dollar  Ransom 

Texas  Jack 

The  Devil  Is  a  Woman 

Nell  Gwvr. 

Times  Square  Lady 

Diamond  Jim  Brady 

Night  Life  of  the  Gods 

Village  Tale 

Escapade 

No  More  Ladies 

Orchids  to  You 

Without  Children 

CLASS  C — Considered  indecent  and 

immoral 

Back  Street 

Guilty  Parents 

Smart  Girl 

Four  Hours  to  Kill 

Hiqh  School  Girl 

Straight  From  the  Heart 

The  Gay  Bride 

Java  Head 

Morals  of  Marcus 

White  Heat 

34 


Augl5'35 


THE  PHILADELPHIA  EXHIBITOR 


READY 

REFERENCE 

EACH  COMPANY  LISTED  IS  AN 
AUTHORITY  IN  ITS  FIELD  AND 
IS  RELIABLE  AND  TRUSTWORTHY 


ACCOUNTANT  (Theatre  Spec.) 


EDWIN  R.  HARRIS 

CERTIFIED  PUBLIC  ACCOUNTANT 

Denckla  Bldg.,  Philadelphia 

Specializing  in  Theatre  Bookkeeping.  Profit  and  Loss 
Statements  and  State  and  Federal  Tax  Returns 
_ for  more  than  19  years _ 

THE  SMALL  MONTHLY  SUM  WILL  SURPRISE  YOU 


I 


AIR  CONDITIONING 

KPHOON 

CONDITIONING  CQ 

BLOWERS  -  PANS 
AIR  WASHERS 

252  Wad  26th  St.,  New  York 


"Ta'r  t 


COOLING 

VENTILATING 

HEATING 


THE  AMERICAN  SYSTEM 


Specializing  in  the  Cooling,  Heating  and  Venti¬ 
lating  of  Theatres  for  More  Than  Fifteen  Years. 

The  American  Heating  and  Ventilating  Co. 

1505  Race  Street,  Philadelphia 


NATURE’S  ONLY  EQUIVALENT! 


ARCHITECT 


DAVID  SUPOWITZ 

Theatre  Architect 

Remodeling  and  Rebuilding 

246  S.  15th  STREET 

Pennypacker  2291 


CARPETS 

CARPETS 

for  theatres 

Special  designs  and  colors  in  dur¬ 
able  grades.  Estimates  gladly  submitted. 

HARDWICK  &  MAGEE  CO. 

1220  Market  Street,  Philadelphia 


DECORATIVE  GLASS 


We  spccialixc  in  GLASS  for  Theatres 

Specify:  VARICOLITE 

See  the  new  mirror  booth  at  the 
IRIS  THEATRE,  Kensington  and  Allegheny 
Write  for  particulars  and  samples 

M.  KRAKOVITZ  AND  SONS,  CO. 

4TH  AND  MORRIS  STREETS,  PHILA. 
Dewey  8600  Main  2301 


CALL  OF  THE  WILD.  Clark  Cable,  Loretta  Young  and  Jack  Oakie  are  current  in  the 
20th  Century-UA  release. 


Heard  In 

ILMINGTON 

“Wild  Honey” 

Gag 


Cool  weather  for  a  short  while  and  new  show 
season  gave  Wilmington  theatre  men  a 
summer  break.  Roscoe  Drissell,  manager, 
Loew's,  was  expecting  big  things  of  "China 
Seas." 

“Morty”  Levine,  manager  of  the  Grand 
Ope  ra  House,  Warner  theatre,  has  im¬ 
proved  his  ventilating  system  with  four 
large  suction  fans. 

A1  Williams,  projectionist,  Opera  House,  has 
a  cottage  at  Town  Point,  Cecil  County, 
and  has  succeeded  in  getting  “Speed”  Hor¬ 
ner  lined  up  as  a  Sunday  pitcher  for  the 
baseball  team  of  that  resort. 

Charley  Emory,  artist  and  utility  man.  Queen, 
was  due  to  wed  Miss  Jane  Cusack  August 
I  4,  and  Dick  Hayden,  doorman,  Arcadia, 
announces  that  Miss  Helene  Cross  has 
given  him  her  word. 

Lew  Black,  manager,  Arcadia,  with  his  wife 
has  sailed  for  Bermuda  for  his  vacation. 
W.  R.  McClintock,  assistant  manager,  is 
keeping  the  house  going.  Some  of  the 
Arcadia  girls  are  not  hard  on  the  eyes,  for 
instance  Miss  Minerva  Richardson,  box 
office  girl. 

Death  Valley  "dry  ice”  short,  and  another 
brief  by  SPCA  helped  fill  up  the  Aldine 
screen  program  recently. 

Fishing  trip  of  the  Warner  Brothers  service 
men  is  not  being  bragged  about.  Carmen 

Panaro  caught  the  first - a  dog  fish.  Those 

who  went  besides  the  Arcadia  usher,  were 
Louis  Niglio,  Opera  House;  Jack  Keleher, 
electriciar.  and  Stanley  Zabrowski,  Aldine 
usher. 

Mi  ss  Helen  Redmile,  Aldine  box  office  girl, 
was  getting  ready  for  her  vacation.  Ed- 
man  Devenney,  assistant  manager,  was  fig¬ 
uring  on  starting  his  Labor  Day. 


“Morty”  Levine,  Opera  House,  was  thinking 
up  a  lot  of  mummy  and  mystery  gags  for 
the  "Charlie  Chan  in  Egypt." 

Alfred  Kitzelman,  doorman,  Aldine,  was  on 
his  vacation. 

John  Leach  is  a  new  man  at  the  Aldine. 

Two  Warner  theatre  employees - Horace 

Jones  and  Bernard  Tebbine - are  learning 

to  fly  at  the  skycraft  school. 

Horace  Jones  and  Thomas  Chalmers,  Warner 
service  men,  were  at  Bethany  Beach  with 
the  national  guard. 

Ralph  Beecher,  doorman,  Queen,  has  bought 
a  new  Ford. 

G.  Park  Weaver,  assistant,  Ben  Schindler’s 
Avenue,  is  busy  whipping  two  baseball 
teams  in  shape. 

“Honey”  Timmins  and  “Queenie”  Horner 
are  two  kidded  men  since  their  initiation 
in  a  "wild  honey  hunt”  one  night  after 
theatre  closing  recently.  It  was  the  very 
mischievous  brain  of  Edman  Devenney, 
assistant  manager,  Aldine,  who,  after 
planting  a  bucket  of  syrup  in  a  tree  at 
Rockland,  about  mile  and  a  half  from 
Wil  mington,  lured  the  two  innocents  on  a 
venture  pictured  as  being  a  chance  to 
make  some  extra  money  with  wild  honey. 
Taking  the  two  men  to  the  scene  of  the 
hunt,  and  carrying  with  them  several  pails, 
Devenney  climbed  up  the  tree,  instructing 
Timmins  and  Horner  to  find  a  limb  just 
below  him  and  thresh  the  leaves  with  a 
stick  to  ‘  put  the  bees  to  sleep."  The  "in¬ 
nocents"  never  even  tumbled  when  Deven¬ 
ney,  from  above,  in  the  dark  doused  them 
with  the  pail  of  syrup,  but  the  squawk  they 
put  up  because  Devenney  had  poured  the 
honey”  on  them  instead  of  into  the  pails 
served  as  a  signal  for  six  other  theatre 
service  men — Louis  Niglio,  Merritt  Pragg, 
A1  Wilson,  Jack  Kelleher,  Bunny  Hamilton 
and  “Boom  Boom”  Felsburg— all  in  on  the 
prank  and  planted  in  a  car  nearby,  to  fire 
shotguns  in  the  air.  Devenney  then  "lost" 
his  frightened  victims,  and  scooted  to  town 
with  his  confederates,  leaving  “Honey” 
and  "Queenie",  as  they  have  since  been 
dubbed,  to  walk  to  town,  still  unaware  that 
it  was  maple  syrup  and  not  honey  that 
drenched  them. 


PAGE  MISS  GLORY.  Dick  Powell,  Pat  O’Brien  and  Marion  Davies  are  principals  in  the 
Warner-Cosmopolitan  release. 


THE  PHILADELPHIA  EXHIBITOR 


Augl5'35 


35 


DRAPERIES 


The  Larger  and  Greater— 

NOVELTY  SCENIC  STUDIOS 

- -INC.' - 

INTERIOR  DECORATIONS  :  DRAPERIES 

SCENERY  s  ACCOUSTICAL  TREATMENTS  :  RIGGING 

611-625  W.  43rd  St.  New  York,  N.  Y. 


INTERIOR  DECORATORS 


THREE  FROM  UNIVERSAL.  Shots  of  Binn’.e  Barnes,  Edward  Arnold,  Jean  Arthur, 
Cesar  Romero  and  others  in  “Diamond  Jim”,  and  one  from  “Lady  Tubbs”  are  seen. 


WILKES-BARRE 


Wilkes-Barre  is  going  to  have  an  opportunity 
to  vote  on  Sunday  movies  in  November. 
City  Council,  at  its  regular  meeting,  ap¬ 
proved  of  a  resolution,  asking  the  county 
commissioners  to  place  the  issue  on  the 
ballot  for  the  decision  of  the  voters. 

Alhambra,  Public  Square,  one  of  the  smaller 
houses,  is  closed  for  the  rest  of  the  sum¬ 
mer. 

Rex,  Nanticoke,  has  been  reopened  with 
Henry  Negosh  in  charge. 

Vaude  is  coming  back  to  the  Penn  on  Labor 
Day. 

Sid  Stanley,  new  Comerford  division  man¬ 
ager  in  these  parts,  who  formerly  was  in 
charge  of  Fay’s,  Philadelphia,  has  been 
busier  than  two  one-armed  paperhangers, 
what  with  special  activities,  dashing  to 
York  State  on  a  remodeling  trip  and  to 
Pottsville  to  check  up  on  the  damage  to 
the  house  there  in  the  recent  flood. 

A1  Cox,  Capitol,  is  right  in  his  element,  pro¬ 
moting  the  Wyoming  Valley  Follies.  A1 
has  been  busy  recruiting  600  young  men 
and  women  for  a  week’s  show  during  the 
week  of  August  23  as  a  special  stage  offer¬ 
ing  in  connection  with  the  film  bill. 

A1  Cox  used  color  in  his  newspaper  advertis¬ 
ing  for  “Becky  Sharp.” 

Passes,  issued  by  Paramount  Publix  five 
years  ago  and  honored  by  the  Comerfords 
although  they  had  expired,  are  being  re¬ 
called  and  new  ones  issued  from  the  Scran¬ 
ton  office. 

Joe  Ellicker,  Penn,  took  advantage  of  the 
presence  of  Judge  M.  A.  Musmanno,  Pitts¬ 
burgh,  in  town  in  his  campaign  for  the 
Supreme  Court.  Joe  had  the  author  of 
"Black  Fury,”  playing  the  South  Main 
Street  house  during  the  week,  deliver  an 
address  to  the  audience. 

Fred  Hermann  received  a  break  with 
“Stranded”  when  the  local  Traveler’s  Aid 
Society  got  behind  the  film. 

Wilkes-Barre  is  planning  to  roadshow  sev¬ 
eral  pictures  during  the  coming  season. 


Theatre  managers  have  a  new  headache  since 
the  State  tax  went  into  effect.  Newsboys, 
bootblacks  and  others  of  the  guild  haunt 
the  boxoffices  for  pennies  patrons  receive 
in  change. 

Liberty,  Exeter,  is  closing  Monday  and 
Wednesdays. 

Comerford  houses  in  the  city  ran  trailers 
for  the  American  Legion  in  connection 
with  the  State  convention. 

Maurice  “Bucky”  Harris,  RKO  New  York 
exploiteer,  sends  regards  to  old  pals  in 
Scranton  and  Wilkes-Barre. 


YORK 


York  theatregoers  heard  with  pleasure  of  the 
return  to  York  as  district  manager  for 
Warner  Brothers  of  Edward  R.  Moore,  long 
associated  with  the  Appell  Enterprises  be¬ 
fore  Warner  brothers  took  over  the  local 
theatre.  Moore,  came  here  from  Johns¬ 
town  to  succeed  William  Israel  who  was 
told  to  report  to  Philadelphia  for  transfer. 
One  of  his  first  official  acts  was  to  supply 
the  starting  time  of  the  feature  attractions 

Cleon  Miller,  manager.  Strand,  has  returned 
from  a  two  weeks’  vacation  in  Newport, 

R.  1. 

Jim  Boyer,  Capitol  doorman,  spent  several 
days  in  Atlantic  City. 

Byron  Fleck,  Rialto  assistant,  was  also  a  visi¬ 
tor  in  Atlantic  City. 

William  Maston,  secretary  to  the  district  man¬ 
ager  is  spending  some  time  with  his  fam¬ 
ily  in  Wilmington,  Del. 

Abe  Halle,  Capitol,  secured  a  neat  tieup  with 
a  local  music  store  on  "Broadway  Gon¬ 
dolier,”  securing  a  prominent  window  dis¬ 
play,  in  which  was  placed  a  gondola  with 
stills  from  the  picture  and  numerous  copies 
of  the  song  hits  from  the  picture. 

Sid  Poppay,  Rialto  Theatre,  sold  the  theatre 
to  a  local  department  store  for  a  special 
free  show  for  the  kiddies,  August  14.  Kid¬ 
dies  were  admitted  only  by  ticket  secured 
by  calling  at  the  store  in  company  with 
their  parents. 


ALICE  ADAMS.  Katherine  Hepburn  and  Fred  MacMurray  are  current  in  the  Radio 
production. 


Theatrical 

Decorating 

OUR  SPECIALTY 
Phone 

Rlttenhouie  7828 
2315  Walnut  St. 
Philadelphia 


J,  SEIDMAN _ : _ : _ : _ D.  BRODSKY 

Paramount  Qecorating  (Jo.,  |nc. 

STAGE  SETTINGS  :  DRAPERIES 

CARPETS  :  PAINTING  AND  DECORATING 

311  North  13th  Street  Philadelphia,  Pa. 


LIGHTING  FIXTURES 


VOIGT 


NEW 

DECORATIVE  LIGHTING 

FOR  YOUR  THEATRE 

DRINKING  FOUNTAINS  DIRECTION  SIGNS 


I2™6r Monhqomei’y  Ave.  Phila.Pa 


MARQUEES  AND  SIGNS 


CrC.6i_ecTRic  siGn  co 

JGV  1133-  50"'  ff?  L011G  ISLflnO  CUT  n.v. 
BUILDERS  OF  neon fi 6LCCTR1C 


esTimfliess  SKGTCHes  CHeeRFuuy  Given » 

OFFICE  EQUIPMENT 


M  Late  Model  AAA  50 

ADDR ES S 0 GRAPH  $ZZ= 

Backed  by  a  One  Year  Guarantee 
Also—  MIMEOGRAPHS,  MULTIGRAPHS, 
50%  TYPEWRITERS,  ADDING  MACHINES, 
SAVINGS  on  CHECK  WRITERS,  KARDEX 

Business  Machinery  Co.,  909  Walnut  St.,  Phila. 


PREMIUMS 


EVERYBODY  KNOWS— 

“SWEEPSTAKES” 

The  NATURAL  Gaaiie 

See  It  Played  Send  for  Mtoolelet 

QUALITY  PREMIUM  DIST.,  Inc. 

1305  Vine  Street  -  Philadelphia,  Pa. 


36 


Aug  15' 3  5 


THE  PHILADELPHIA  EXHIBITOR 


PREMIUMS 


PRICE  PREMIUMS 


The  World's  Tending  Oistri -  f 
hutors  of  Theatre  l*reniiums  , 

Be  Convinced  . . .  Step  Into  Our  Showrooms  in : 


1239  Vine  Street,  Philadelphia 


SAFETY  CONTROL 


Adaptable  to  All  Makes  of 
Projectors  and  Lamps 


J  SUPPLIES 


S.O.S.  Buys  Equipment  at  Highest  Prices 


THEATRE  EQUIPMENT 


"4 -STAR"  SERVICE/ 


★ 

★ 

★ 

★ 


Equipment  of  Known  Quality  Backed  by 
a  Guarantee  of  Satisfaction. 

Service  from  a  Local  Branch  by  Men  you 
Know  and  Trust. 

Priced  with  the  Benefit  of  the  Mass  Pur¬ 
chasing  Power  of  a  National  Organization. 

Guaranteed  by  all  of  the  National  Re¬ 
sources  of  a  National  Institution. 


National  Theatre  Supply  Company 


IN  ALL  1 

*KINCIRAL  ClTUt 

THERE'S  A 

P  Aijp 

—AND  A 

STORE  NEAR 

L.  man  you 

YOU— 

KNOW 

• 

Official  Letter 
Service  to  the 
Motion  Picture 
Industry 

Accurate  List 
of  all  Theatres 
and  Executives 

Mimeographing 
Multigraphing 
Public  Stenography 

Addressing  -  Folding 
Enclosing  -  Mailing 

Advertising 

Publicity 

Printing 

GERALDINE  S.  PORTER 

Advertising  and  Letter  Service 

5927  Carpenter  Street 

Bell:  GRAnite  5927 

HOT  TIP.  James  Gleason  and  Zasu  Pitts  headline  the  cast  in  the  Radio  picture. 


Manager  Available 

A  manager,  with  more  than  20  years’ 
experience,  finally  operating  theatres  on 
his  own,  is  available  on  a  salary  or  sal¬ 
ary  and  percentage  proposition.  Knows 
all  angles  and  can  handle  community 
contacts  as  well.  Will  go  anywhere. 
Address  Box  PN,  THE  EXHIBITOR. 


TOURING 

With  AL  KATZ 


Max  Kuperstein,  formerly  at  the  Earle,  is 
now  managing  the  Harrowgate  and  making 
a  nice  job  of  it. 

Kent  Theatre  assistant  manager  Johnny  Nir- 
enberg  put  in  two  weeks  as  manager  of  the 
Harrowgate  before  Max  Kuperstein  came 
and  acquitted  himself  with  credit. 

Dave  Fuhrman,  manager,  333  Market  Street 
Theatre,  has  been  putting  out  some  nice 
lobby  displays,  a  novelty  for  that  house. 

Astor  Theatre,  assistant  manager  H.  Aimes 
pinch  hit  for  manager  Kolman,  Imperial 
(2nd  Street),  who  relieved  Lindy  Theatre 
manager  Muehleman  on  vacation. 

Capitol  Theatre  assistant  manager  Richard 
Sykes  handled  the  reins  while  manager 
Cox  was  on  vacation. 

K.  Katz  and  the  Mrs.  took  several  weeks  to 
tell  the  waves  what  to  say. 

Model  Theatre  manager  Annisman  recovered 
from  his  recent  operation. 

Italia  Theatre  manager  LaVella  is  expected 
back  in  September  following  his  homeland 
vacation  overseas. 


Assistant  Jack  Smith,  Europa,  also  wears  a 
smile  since  the  new  Moe  Verbin  heir  was 
born,  but  Moe’s  is  still  wider. 

Dave  Titleman  handled  the  Bromley  The¬ 
atre  in  excellent  style  while  manager  Joe 
Feldman  vacationed  in  New  York. 

Arcadia  assistant  manager  Herb  Shulman 
spent  his  vacation  in  Atlantic  City. 

Karlton  Theatre  assistant  manager  Chris 
Carey  handled  the  helm  of  the  theatre 
while  Manager  Robbins  vacationed. 

The  family  of  Harry  Nadler  is  due  for  a 
pleasant  surprise  this  fall- — wait  and  see. 

Lewis  Lepofsky,  Palace  Theatre,  became  act¬ 
ing  assistant  while  assistant  manager  Kerns 
pinch  hit  for  manager  Gable.  Joe  Seidman 
then  became  ticket  taker. 

Vine  Street’?  Beau  Brummels,  Joe  Burke  and 
Joe  Leon,  were  seen  with  pretty  Palace 
Theatre  cashier  Patricia  Gregg. 

Allegheny  Theatre  assistant,  now  acting 
manager  at  Kent  Theatre,  Frank  Ludlow, 
married  Miss  Helen  Randzio,  August  9, 
honeymooned  in  Wildwood. 

Benn  Theatre  manager  Kessler  vacationed  in 
Labrador. 

Palace  Theatre  cashier  Patricia  Gregg  hit 
the  news,  had  a  birthday  August  I  1,  got 
flowers,  went  to  Saratoga  Springs  for  her 
vacation,  starting  August  I  I  . 


House  for  Rent 


A  beautiful  house  which  is  said  to 
be  the  last  word  in  everything  is  now 
offered  for  rent  by  Joe  Farrow,  the 
Metroite,  at  $70  monthly. 

Reason  the  Farrows  are  moving  is 
because  there  is  only  one  movie  theatre 
nearby,  the  Egyptian,  which  plays  Metro 
anyway. 


THREE  NEW  FROM  UNIVERSAL.  Mona  Barrie  and  Jack  Holt  in  “Storm  Over  the 
Andes”;  Dorothy  Page  and  John  King,  in  “Manhattan  Moon”  and  Edward  Arnold  and  son 
in  “Diamond  Jim”  are  indicated. 


THE  PHILADELPHIA  EXHIBITOR 


37 


6-POINT  REVIEWS 


Who  made  it  .  .  .  Who’s  in  it  .  .  .  How 
good  it  is  .  .  .  Classified  for  adult  or  family 
trade  .  .  .  What  it  is  all  about  .  .  .  Length. 


COLUMBIA 


Family 

After  the  Dance  (5021 )  Melodrama 

70m. 


PARAMOUNT 


Hop-Along  Cassidy 


(3506) 


Family 

Western 

63m. 


the  blackmailer.  Eventually  the  murder  is 
cleared  up  when  he  confesses.  Restrained  drama, 
it  deserves  more  attention  than  it  probably  will 
get. 

Estimate:  Strong  drama. 


Nancy  Carroll,  George  Murphy,  Thelma  Todd,  Jack 
LaRue,  Wyrley  Birch,  Thurston  Hall,  Lloyd  Whitall, 
Arthur  Hohl. 

With  a  melodramatic  story  that  seems  ta 
hinder  everyone,  but  with  some  dancing 
moments,  “After  the  Dance”  is  handicapped. 
Had  the  concentration  been  on  the  dance  rou¬ 
tines  division,  the  picture  might  have  emerged 
as  a  surprise  with  musical  moments.  As  it 
stands,  however,  it  tells  the  story  of  a  dancer 
who  is  sent  to  prison  because  a  woman  won’t 
help  him,  escapes,  becomes  a  hit  with  another 
woman  in  a  dance  team,  is  eventually  placed  in 
a  jam  by  the  first  woman,  goes  back  to  prison. 

Estimate:  Program. 


She  Married  Her  Boss  ( - )  Comedy 

92m. 

Claudette  Colbert,  Melvyn  Douglass,  Michael  Bartlett, 
Jean  Dixon,  Ray  Walburn,  Katherine  Alexander,  Edith 
Fellowes,  Clara  Kimball  Young. 

Combining  a  swell  script,  A-l  name  players, 
good  direction,  Columbia  has  produced  a  picture 
that  emerges  as  a  very  good  comedy  for  any 
house.  With  appeal  to  the  women  in  a  yarn 
that  sees  a  secretary  marrying  her  boss  who  has 
a  problem  child  as  well  as  an  aristocratic- 
minded  sister,  the  picture  is  strong  on  laughs, 
romance.  Husband  Melvyn  Douglas  wants  the 
wife  to  become  a  secretary,  almost  loses  her 
to  a  romantic  rival,  awakens  in  time  to  discover 
what  the  whole  affair  is  coming  to.  ‘She  Mar¬ 
ried  Her  Boss”  is  due  for  happy  business. 

Estimate:  Topnotch  comedy. 


RADIO 


n  *  dinner 

Alice  Adams  (541)  Comedy  Drama 

97  m. 

Katherine  Hepburn,  Fred  MacMurray,  Evelyn  Ven¬ 
able,  Fred  Stone,  Frank  Albertson,  Ann  Shoemaker, 
Charley  Grapewin,  Grady  Sutton,  Hedda  Hopper. 

Long,  draggy  in  spots,  a  character  study  with 
little  action,  this  emerges  nevertheless  pleasant 
fare  for  family.  Hepburn  plays  dissatisfied 
small  town  girl,  with  dreams  of  elegance — to 
perfection.  As  Alice  Adams  she  is  snubbed  by 
town’s  socialites,  made  to  realize  poor  back¬ 
ground,  amiable  but  broken  down  father — Fred 
Stone.  She  lives  in  world  of  fancy,  which 
becomes  more  pronounced  when  she  meets  and 
attempts  to  capture  Fred  MacMurray.  Her 
attempts  to  conceal  reality  stir  her  mother 
deeply.  Latter  prods  Fred  Stone  into  stealing 
glue  formula  from  employer,  establishing  glue 
factory,  becoming  “wealthy”  Miss  Hepburn  in¬ 
vites,  wifh  foreboding,  MacMurray  to  her 
house  for  dinner,  events  begin  to  move  rapidly. 
Dinner  is  a  failure,  parents  embarrass  Alice 
Adams.  Father  is  found  out ;  brother  has  be¬ 
come  a  thief ;  Alice  Adam’s  world  collapses 
about  her.  But  the  employer,  in  whose  hands 
rests  the  family’s  fate  relents;  Alice  Adams 
finds  her  fiance  too  much  in  love  to  be  shocked 
by  poor  and  earthy  relatives,  still  waiting  for 
her. 

Estimate:  Long,  but  okay  everywhere. 


William  Boyd,  Paula  Stone,  James  Ellison,  George 
Hayes,  Charles  Middleton,  Robert  Warwick,  Frank  Mc- 
Glynn,  Jr.,  Will  Fung,  Franklyn  Farnum. 

First  in  Paramount’s  series  devoted  to  author 
Clarence  E.  Mulford’s  hero  is  a  topnotcher  in 
the  western  field.  With  William  Boyd  bringing 
the  character  to  life,  with  more  money  spent 
on  this  than  on  usual  westerns,  “Hop-Along 
Cassidy”  is  a  stronger  western  than  most  seen 
around.  Plot  follows  the  usual  western  lines, 
sees  Boyd  as  the  ranchhand  who  helps  rout 
the  crooked  element.  Boyd’s  personal  appeal, 
excellent  direction,  A-l  outdoor  photography, 
even  a  song  to  plug  combine  to  make  this  a 
laudable  No.  1  picture  in  a  series  that  should 
prove  profitable  to  houses  playing  open  air  fare. 

Estimate:  Fine  western. 


The  Crusades  ( - )  Spectacle 

134m. 

Loretta  Young,  Henry  Wilcoxon,  Katherine  DeMille, 
Ian  Keith,  C.  Aubrey  Smith,  George  Barbier,  Lumsden 
Hare,  Alan  Hale  William  Farnum,  C.  Henry  Gordon. 
Montagu  Love.  Herbert  Bosworth,  Pedro  De  Corboda, 
W.  Mischa  Auer,  Edwin  Maxwell,  Winter  Hall,  Emma 
Dunn,  Jason  Robards,  Ann  Sheridan,  Joseph  Swickard. 
Colin  Tapley,  Harry  Cording. 

No  one  can  deny  that  when  Cecil  DeMille 
touches  pageantry,  he  can’t  be  beaten.  For  that 
reason,  “The  Crusades”  looms  as  a  “big”  pic¬ 
ture  in  an  industry  that  has  seen  many  big  pic¬ 
tures.  Taking  the  Crusades,  with  all  its  glori¬ 
ous  background,  religious,  regal  and  otherwise, 
he  has  produced  a  show  that  will  give  Para¬ 
mount  plenty  to  talk  about  for  months  to  come. 
Even  the  story  is  better  than  in  most  DeMille 
vehicles.  Richard  the  Lion  Hearted  joins  the 
Crusades  to  avoid  marriage,  finally  has  to  marry 
Princess  Berengaria  to  get  food  for  horses, 
men.  Because  she  follows  him  to  Jerusalem, 
finally  brings  peace  between  him  and  Saladin, 
the  Moslem,  she  makes  him  see  the  light.  As 
Berengaria,  Loretta  Young  turns  in  a  fine  per¬ 
formance,  is  aided  by  Wilcoxon  as  Richard, 
Ian  Keith  as  Saladin.  Big  in  every  way,  ex¬ 
pensive,  spectacle  that  offers  tremendous  selling 
possibilities,  it  is  an  industry  prestige  picture, 
should  bring  not  only  that  but  profit  to  exhibi¬ 
tors  and  Paramount. 

Estimate:  Industry  triumph. 


Without  Regret  (3504)  Drama 

75m. 

Kent  Taylor,  Elissa  Landi,  Frances  Drake,  Paul  Cav- 
anaugh,  David  Niven,  Marina  Schubert,  Gilbert  Emery, 
Forrester  Harvey. 

Patrons  with  good  memories  will  recognize 
“Without  Regret”  as  “Interference,”  first 
talkie  made  by  Paramount  in  1928.  The  new 
version  is  a  distinct  improvement  but  because 
it  is  not  too  strong  on  name  strength,  because 
its  appeal  is  strictly  on  the  class  side,  grosses 
will  not  be  outstanding.  Show  has  been  handled 
with  taste,  revealing  a  story  which  sees  a  man 
coming  back  to  England  to  be  treated  by  a 
doctor,  discovering  that  the  doctor’s  wife  is  his 
former  wife  who  thought  he  died.  When  an¬ 
other  woman  tried  to  blackmail  the  wife,  the 
first  husband  tries  to  aid  the  situation,  kills 


METRO 


Here  Comes  the  Band  Family 

usical 
77m 

Ted  Lewis  and  band,  Virginia  Bruce,  Ted  Healy,  Nat 
Pendleton.  Harr-  Stockwell,  Don  Cook,  Addison  Richrrds, 
Spanky  McFarland,  Robert  McWade,  Bert  Roach,  Richard 
Tucker,  Robert  Gleckler.. 

Filled  with  enough  entertainment  for  more 
than  one  picture,  “Here  Comes  the  Band” 
starts  off  with  an  amateur  hour,  winds  up  with 
a  court  room  scene  in  which  the  hero,  trying 
to  prove  song  ownership,  brings  in  people  from 
various  races,  nationalities,  to  prove  his  orig¬ 
inality  in  writing  the  piece.  Interspersed  are 
many  tunes  (“LTeadin’  Home,”  “Roll  Along 
Prairie  Moon,”  “You're  My  Thrill,”  Tender 
is  the  Night"),  Ted  Lewis  and  band,  a  romance 
between  Harry  Stockwell,  Virginia  Bruce, 
comedians  Healy,  Pendleton,  more  plot.  Result 
is  a  picture  that  is  slightly  episodic  in  nature 
but  one  that  should  entertain  audiences. 

Estimate:  Plenty  to  sell. 


Family 

Pursuit  (614)  Action  Drama 

65m. 

Sally  Eilers,  Chester  Morris,  Henry  Travers,  Scotty 
Beckett,  C.  Henry  Gordon,  Dorothy  Peterson,  Granville 
Bates,  Minor  Watson,  Harold  Huber,  Dewey  Robinson. 

Obviously  made  for  nothing  more  than  the 
program  division,  "Pursuit,"  fills  all  the  require¬ 
ments  as  far  as  that  is  concerned.  Heroine 
Eilers,  Hero  Morris  are  taking  a  youngster  to 
his  mother  whose  in-laws  desire  the  child’s 
custody.  Mix  in  some  people  who  want  the 
reward  for  getting  the  child,  some  airplane  se¬ 
quences,  a  romance  between  the  lovers,  comedy 
moments,  a  long  chase ;  result  is  a  picture  aimed 
for  dual  bills  or  family  trade.  Short  on  name 
draws,  it  has  enough  entertainment  for  the 
average  audience. 

Estimate:  Program.. 


GB 


Alias  Bull  Dog  Family 

Drummond  (3509)  ComeJy  D?32* 

Jack  Hulbert,  Fay  Wray,  Claude  Hulbert,  Ralph  Rich¬ 
ardson,  Gibb  McLaughlin. 

When  Bulldog  Drummond  is  injured,  come¬ 
dian  Jack  Hulbert  attempts  to  round  up  some 
jewel  thieves,  eventually  does,  but  not  before 
the  usual  thrills  in  a  subway  station,  the  subway 
tunnels,  are  included.  Present,  as  well,  is 
American  name  Fay  Wray  whose  presence  will 
overshadow  some  comedy  supplied  by  comedian 
LIulbert.  Wisely,  the  producers  have  restrained 
comedian  Hulbert  as  much  as  possible,  have 
seemed  to  direct  it  with  an  eye  toward  Ameri¬ 
can  interest.  With  melodrama,  comedy,  the 
picture  should  interest. 

Estimate:  Fair. 


38 


THE  PHILADELPHIA  EXHIBITOR 


FIRST  NATIONAL 


The  Goose  and 

the  Gander  (921) 


Family 

Comedy 

72m. 


Kay  Francis,  George  Brent,  Claire  Dodd,  Genevieve 
Tobin.  John  Eldredge,  Ralph  Forbes,  Helen  Lowell,  Eddie 
Shubert,  Gordon  Elliott,  Wade  Boteler,  John  Sheehan, 
William  Austin,  Spencer  Charters. 

Comedy  that  should  prove  satisfactory  where 
laughs  are  desired,  “The  Goose  and  the  Gander” 
is  another  good  entrant  in  the  long  Warner  fun 
series.  Though  net  filled  with  the  stock  comedy 
names,  this  is  strong  on  what  the  marquee 
ordered,  should  prove  pleasant  entertainment 
for  all  type  audiences.  The  confused  yarn 
mixes  up  an  eloping  couple  with  a  first  wife,  an 
ex-husband,  an  aunt,  some  comedy  detectives, 
crooks  in  a  mountain  cabin,  complicates  every¬ 
thing,  then  straightens  things  out. 


Estimate:  Satisfactory  program. 


WARNERS 


Little  Big  Shot  (907)  Comedy  Drama 

80m. 

Sybil  Jason,  Glenda  Farrell,  Robert  Armstrong,  Ed¬ 
ward  Everett  Horton,  Jack  LaRue,  Arthur  Vinton,  J. 
Carrol  Naish,  Edgar  Kennedy,  Addison  Richards,  Joe  Saw¬ 
yer,  Emma  Dunn,  Tammany  Young. 

Given  the  chance  to  build  up  another  child 
star,  Warners  decided  on  a  more  or  less  pattern- 
type  story  for  Sybil  Jason,  turned  out  a  pic¬ 
ture  that  gives  the  child  a  chance  to  demon¬ 
strate  her  prowess.  Result  is  another  probable 
juvenile  star  who  has  enough  personality  to 
make  her  own  dent  in  the  junior  milky  way. 
Two  carnival  men,  Horton,  Armstrong,  be¬ 
come  fathers  to  the  child  after  her  male  parent 
is  killed.  They  use  the  child  in  their  business, 
with  heroine  Farrell  opposed  to  such  tactics. 
Enter  another  murder,  the  child’s  kidnapping 
by  a  gang  because  they  want  one  of  the  god¬ 
fathers,  the  police  arrival,  happy  ending. 

Estimate:  New  child  find. 


STATE  RIGHTS 


Captured  in  Chinatown  Melodrama 

52m. 

Charles  Delaney,  Tarzan  the  do5,  Marion  Shilling, 
Philo  McCullough,  Paul  Ellis,  Robert  Walker,  Bobby  Nel 
son,  John  Elliott,  Bo  Ling,  Jimmy  Leon,  Wing  Foo. 

Built  for  the  neighborhood  trade,  valuable 
only  because  it  has  a  title  that  will  mean 
money  in  seme  spots,  “Captured  in  Chinatown” 
is  an  inde  meller  that  includes  two  rival  tongs, 
a  gang  which  steals  a  valuable  necklace,  a 
reporter,  his  sob-sister  friend  who  turns  out  to 
be  the  publisher’s  daughter,  Tarzan  the  dog, 
plenty  fights,  gun  play,  hatchet  play  and  an  end¬ 
ing  that  sees  the  whole  thing  ironed  out. 

Estimate:  Swell  title. 


Saddle  Aces  Western 

56m. 

Rex  Bell,  Ruth  Mix,  John  Elliott,  Stanley  Blystone, 
Earle  Dwire,  Chuck  Morrison,  Mary  MacLaren. 

That  the  heavy  hasn’t  a  chance  to  get  away 
with  his  attempt  to  secure  some  Lazy  T  ranch 
valuable  deeds  is  apparent  once  hero  Rex  Bell 
gets  on  the  scene.  Aided  by  his  pal,  Montana 
Dick,  outwitting  the  heavy  at  every  turn,  hero 
Bell  not  only  saves  the  day  but  wins  good  lock¬ 
ing  heroine  Ruth  Mix,  proves  that  virtue  brings 
its  own  reward. 

Estimate:  Okay. 


UNIVERSAL 


Outlawed  Guns  (8086)  Western 

62m. 

Buck  Jones,  Ruth  Channing,  Pat  O'Brien,  Roy  D’Arcy, 
Joan  Gale,  Frank  McGlynn,  Sr.,  Monte  Montague,  Charles 
King.  Lee  Shumway. 

This  time,  hero  Buck  Jones  has  a  problem  in 
his  younger  brother,  tries  to  keep  him  from  get¬ 
ting  into  a  scrape,  doesn’t  succed  very  well. 
Eventually,  the  brother  teams  up  with  two  ban¬ 
dits,  is  made  their  goat,  is  arrested  for  a  stage 
coach  robbery.  Before  he  dies,  however,  he 
reveals  that  another  holdup  is  scheduled,  some¬ 
thing  to  which  hero  Buck  gives  his  immediate 
attention.  Up  to  the  usual  Jones  standard,  with 
the  usual  romance  quota,  “Outlawed  Guns”  will 
please  western  fans. 

Estimate:  Satisfactory. 


She  Gets  Her  Man  (8018)  Farce 

67  m. 

Z-su  Pitts,  Hugh  O’Donnell,  Lucien  Littlefield,  Helen 
Twelvetrees,  Warren  Hymer,  Bert  Gordon,  Ward  Bond, 
Ed  Brophy,  Richard  Alexander,  Warren  Hymer,  King 
BagsJott. 

Farce  that  handles  a  novel  idea,  “She  Gets 
Her  Man”  tells  the  story  of  a  waitress  who 
through  no  fault  of  her  own  stops  a  holdup. 
Built  to  national  proportions  through  a  publicity 
man,  she  cuts  into  racketeers  business,  is  cap¬ 
tured  by  them,  eventually  hands  them  a  set 
speech  she  has  been  taught  to  use  to  address 
gatherings,  converts  them  into  giving  themselves 
up.  Broad  burlesque  all  the  way,  strong  because 
the  character  actors  and  tops,  "She  Gets  Her 
Man”  is  a  family  trade  picture  that  might  be 
built  into  something  stronger. 

Estimate:  Plenty  laughs. 


SEE  THE  IRWIN  LINE  BEFORE  BUYING! 


THE  1 

RWIN  SEATING  COMPANY 

Grand  Rapids,  Michigan 

Distributed  by  NATIONAL  THEATRE  SUPPLY  COMPANY-AII  Principal  Cities 

THE  CHECK-UP 


The  best  reference  department  in  the  industry  .  .  . 
Concise  and  up-to-date  .  .  .  Placing  at  the  exhibitor’s 
fingertips  all  he  needs  to  know  about  each  picture. 


Included  are  production  number,  whether  adult  or 
family  appeal,  title,  type  of  picture,  cast,  estimate  as 
carried  in  6-Pt.  Review,  running  time  and  when  reviewed. 
For  example:  508— A— EVELYN  PRENTICE— MD— 
Myrna  Loy,  William  Powell,  Una  Merkel,  Isabel  Jewell, 
Cora  Sue  Collins,  Jack  Mulhall — All  Powell-Loy — 78m 
— Nov.  means  production  number  is  508,  story  is  of 
adult  appeal  rather  than  family,  title  is  Evelyn  Prentice, 
it  is  a  melodrama  (MD),  cast  has  five  stars  and  featured 
leads,  estimate  called  it  All  Powell-Loy,  it  runs  78 
minutes  and  it  was  reviewed  in  November.  Pictures 


Published  Every  Issue 

KEY  TO  TYPE  OF  PICTURE 


AD — Action  Drama 
C — Comedy 
CD — Comedy  Drama 
COD — Costume  Drama 
CL — Classical  Drama 
D — Drama 
F — Farce 


MD — Melodrama 
MU — Musical 
MY — Mystery 
0 — Operetta 
RD — Realistic  Drama 
SP — Spectacle 
W — Western 


listed  are  playing  currently,  about  to  be  released  or  in 
production  stage.  As  new  information  is  gained,  it  will 
be  added.  This  department  will  appear  in  each  issue. 
Save  all  issues  to  keep  a  complete  file  for  as  new  data 
is  added,  old  will  be  discarded.  Read  the  review  first 
in  6-Point  Reviews  and  checkup  here  later.  If  there 
is  variance  in  running  time,  it  is  because  of  censor  con¬ 
ditions  or  later  cutting.  Check  with  your  exchange 
to  make  certain.  No  release  dates  are  included  as  these 
vary  in  territories. 


Chesterfield-Invincible 

3078— F— THE  GIRL  WHO  CAME  BACK— D— Shirley  Grey,  Sid¬ 
ney  Blackmer — Holds  interest — 66m. —  1-July. 

3080— F— DEATH  FROM  A  DISTANCE— MY—  Russell  Hopton, 
Lola  Lane — Interesting — 68m. — 2-July. 

3063— CONDEMNED  TO  LIVE— Ralph  Morgan,  Maxine  Doyle, 
Pedro  de  Cordoba,  Marilyn  Knowlden. 

3071— SOCIETY  FEVER— Lloyd  Hughes,  Lois  Wilson,  Hedda  Hop¬ 
per,  Grant  Withers,  Marion  Shilling. 

—HAPPINESS,  C.  O.  D.— Donald  Meek,  Irene  Ware,  Maude 
Eburne,  William  Bakewell,  Lona  Andre. 

Columbia 

5004— F— LOVE  ME  FOREVER— MU— Grace  Moore,  Robert  Al¬ 
len,  Leon  Carrillo,  Michael  Bartlett — To  be  sold — 93m. — 
2-June. 

5012—  F— THE  GIRL  FRIEND— C— Jack  Haley,  Ann  Sothern, 

Roger  Pryor,  Thurston  Hall - Pleasant  summer  fare - 69m. — 

I -Aug. 

5013—  F— THE  BLACK  ROOM— MD— Boris  Karloff,  Marian 

Marsh,  Robert  Allen - To  be  sold - 72m. - l-Aug. 

5021— F— AFTER  THE  DANCE — MD — Nancy  Carroll,  George 
Murphy,  Thelma  Todd,  Jack  LaRfue — Program — 70m. — 2- 
Aug. 

5024— F— CHAMPAGNE  FOR  BREAKFAST— D— Mary  Carlisle, 
Hardie  Albright,  Joan  Marsh — So-so — 67m. — 2-July. 

5035— F— THE  UNKNOWN  WOMAN— MD— Marian  Marsh,  Rich¬ 
ard  Cromwell,  Arthur  Hohl,  Robert  Middlemass,  Nana  Bryant, 
Henry  Armetta — Fair — 60m. — 2-June. 

5208 - F - RIDING  WILD - W - Tim  McCoy,  Billie  Seward,  Niles 

Welch — Usual  okay  McCoy — 57m. — 2-July. 

— F - SHE  MARRIED  HER  BOSS— C - Claudette  Colbert, 

Melvyn  Douglas,  Michael  Bartlett,  Jean  Dixon - Topnotch 

comedy — 92  m. — 2-Aug. 

— SUPER  SPFJ.D — Norman  Foster,  Florence  Rice,  Mary  Car¬ 
lisle,  Arthur  Hohl,  Charles  Grapewin,  Ed  LeSaint,  Edward 
Earle. 

— ATLANTIC  ADVENTURE — Nancy  Carroll,  Lloyd  Nolan, 
Harry  Langdon,  Dwight  Frye. 

—TOGETHER  WE  LIVE— Ben  Lyon,  Willard  Mack,  Esther 
Ralston,  Hobart  Bosworth. 

— BODYGUARD — Robert  Allen,  Florence  Rice,  Cla  rence 
Moore,  Barbara  Kent,  Ward  Bond. 

A  FEATHER  IN  HER  HAT — Pauline  Lord,  Victor  Varconi, 
Billie  Burke,  Louis  Hayward,  Basil  Rathbone,  Nydia  Westman. 

GRAND  EXIT - Edmund  Lowe,  Ann  Sothern,  Onslow 

Stevens. 

RICH  MAN  S  DAUGHTER — George  Raft,  Joan  Bennett, 
Billie  Burke,  Walter  Connolly. 

— MODERN  LADY — Ruth  Chatterton. 

- OPERA  HAT - Gary  Cooper,  Ned  Sparks. 

- LAST  CALL  FOR  LOVE — George  Murphy,  Jean  Arthur. 

—WESTERN  FRONTIER— Ken  Maynard,  Lucille  Brown. 

First  Division 

F  JAVA  HEAD - D - Elizabeth  Allan,  John  Loder,  Anna 

May  Wong,  Edmund  Gwenn — The  tops  but  it  must  be  sold — 
68m. —  1  -July. 

— A — MIMI — MD — Gertrude  Lawrence,  Douglas  Fairbanks, 
Jr.,  Diana  Napier,  Richard  Bird — Metropolitan  main  stem 
only — 9  8m . — 2  -June. 

First  National-Warners 

804—  F— BROADWAY  GpNDOLIER—  MU— Dick  Powell,  Joan 
Blondell,  Adolphe  Menjou,  Louise  Fazenda,  Four  Mills  Broth¬ 
ers,  Ted  FioRito  and  band - Knockout - 98m. - 2-July - (W). 

808 — F — STRANDED — MD — Kay  Francis,  George  Brent,  Patricia 
Ellis — Good  metropolitan  neighborhood,  class — 76m. —  1-July 


812  - F - FRONT  PAGE  WOMAN - CD - Bette  Davis,  George 

Brent,  Roscoe  Ates - Fair  program — 81m. - 2-July - (FN). 

813  _ F _ DON’T  BET  ON  BLONDES — CD — Warren  William, 

Claire  Dodd,  Guy  Kibbee — Good  summer  fare — 60m. — 2-July 

—  (W). 

815 - F — ALIBI  IKE - C - Joe  E.  Brown,  Roscoe  Karns,  William 

Frawley,  Olivia  De  Havilland — Should  score — 72m. — 2-June 

— (W). 

818 F — GOING  HIGHBROW C — Zasu  Pitts,  Edward  Everett 

Horton,  Guy  Kibbee,  June  Martel Sell  laughs — 67m. 1-July 

(W). 

820 — F - WE’RE  IN  THE  MONEY - C - Joan  Blondell,  Glenda 

Farrell,  Hugh  Herbert,  Ross  Alexander,  Henry  O  Neill, 

Hobart  Cavanaugh,  Phil  Regan - Topnotch  comedy - 65m. - 

1  -Aug — (W) . 

856 - F — IN  CALIENTE — MU - Dolores  Del  Rio,  Pat  O’Brien, 

Edward  Everett  Horton — Depends  on  musical  draw — 84m. — 
I  -June — (FN)  . 

865  - F - BRIGHT  LIGHTS — CD - Joe  E.  Brown,  Ann  Dvorak, 

Patricia  Ellis,  Joe  Cawthorn - Better  than  usual  Brown - 85m. 

—  1  -Aug. —  (FN). 

866  - F - THE  IRISH  IN  US— C - James  Cagney,  Pat  O’Brien, 

Olivia  DeHavilland,  Frank  McHugh,  Allen  Jenkins - Socko - 

83m. 1  -  Aug. (FN)  . 

875 - F - MARY  JANE’S  PA - CD - Aline  MacMahon,  Guy  Kib¬ 
bee,  Tom  Brown,  Robert  McWade - Pleasant - 71m. - 1 -May 

—  (FN). 

905 — F - PAGE  MISS  GLORY — C - Marion  Davies,  Pat  O’Brien, 

Dick  Powell,  Mary  Astor,  Patsy  Kelly — Okay  comedy — 91m. 
— 2-July —  (Cosmopolitan) . 

907 - F - LITTLE  BIG  SHOT - CD - Sybil  Jason,  Glenda  Farrell, 

Robert  Armstrong,  Edward  Everett  Horton,  Jack  LaRue - New 

child  find - 80m. - 2-Aug. - (W). 

921— F— THE  GOOSE  AND  THE  GANDER— C— Kay  Francis, 

George  Brent,  Claire  Dodd,  Genevieve  Tobin - Satisfactory 

program - 72  m. - 2-Aug. -  (FN). 

914 - SPECIAL  AGENT - George  Brent,  Bette  Davis,  Ricardo  Cor¬ 

tez,  Jack  LaRue,  J.  Carroll  Naish,  Irving  Pichel,  Henry  O'Neill, 

Robert  Barratt - (Cosmopolitan). 

928 - DR.  SOCRATES - Paul  Muni,  Ann  Dvorak,  Barton  Mac- 

Lane,  Grace  Stafford. 

- 1  LIVE  FOR  LOVE - Everett  Marshall,  Hobart  Cavanaugh, 

Allen  Jenkins,  Berton  Churchill,  Shaw  and  Lee,  Dolores  Del 
Rio. 

—A  MIDSUMMER  NIGHT’S  DREAM— James  Cagney,  Dick 
Powell,  Joe  E.  Brown,  Jean  Muir,  Verree  Teasdale,  Ian  Hunter. 
Hugh  Herbert,  Anita  Louise,  Victor  Jory,  Mickey  Rooney 
— (W) 

- CASE  OF  THE  LUCKY  LEGS— Warren  William,  Allen 

Jenkins,  Genevieve  Tobin,  Patricia  Ellis,  Lyle  Talbot,  Mar¬ 
garet  Lindsay,  Ricardo  Cortez. 

—SHIPMATES  FOREVER— Dick  Powell,  Ruby  Keeler,  Lewis 
Stone,  Ross  Alexander,  Dick  Foran,  Robert  Light,  John 
Arledge. 

- THE  FRISCO  KID - James  Cagney,  Margaret  Lindsay,  Bar¬ 
ton  MacLane,  Estelle  Taylor.  Ricardo  Cortez. 

- STARS  OVER  BROADWAY - Pat  O'Brien,  James  Melton, 

Jane  Froman. 

—MOONLIGHT  ON  THE  PRAIRIE— Dick  Foran,  Sheila 
Mannors. 

- A  PRESENT  FROM  MARGATE - Josephine  Hutchinson, 

Warren  William. 

—BROADWAY  HOSTESS— Lyle  Talbot,  Genevieve  Tobin, 
Phil  Regan,  Wini  Shaw. 

CAPTAIN  BLOOD - Errol  Flynn,  Olivia  De  Havilland,  Guy 

Kibbee,  Ross  Alexander,  Lionel  Atwill,  David  Torrence. 

LIVING  UP  TO  LIZZIE — Ruth  Donnelly,  Anita  Louise, 
Warren  Hull,  Margaret  Lindsay. 

—FROM  THE  DARK  STAIRWAY— Ricardo  Cortez,  Lynn 
Acker,  Mary  Astor,  Lyle  Talbot,  Mary  Treen. 

THE  PAYOFF - James  Dunn,  Claire  Dodd,  Patricia  Ellis, 

Frankie  Darro,  Robert  Barratt,  Hobart  Cavanaugh. 

- HAIRCUT - George  Brent,  Jean  Muir. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


39. 


THE  CHECKUP — 2-August-35 


An  EXHIBITOR  Service 


(Ed.  Note— Warners  have  advised  exhibitors  that  they  will  not 
generally  release  for  distribution  during  the  period  September  15,  1934- 
September  15,  1935,  the  following  pictures,  and  therefore,  each  of  such 
motion  pictures  is  hereby  excluded  from  the  license  agreement  with 
the  exhibitor:  FIRST  NATIONAL— Captain  Blood,  1  Leslie  Howard., 
1  Kay  Francis,  1  Claudette  Colbert,  1  E.  G.  Robinson,  1  Joan  Blondell; 
WARNER  BROTHERS— Lafayette  Escadrille,  Skipper  of  the 
Ispahan,  1  Kay  Francis,  1  Leslie  Hoivard,  1  Claudette  Colbert  Accord¬ 
ing  to  authoritative  adinces,  if  exhibitors  desire  to  protect  their  interests 
they  should  send  a  registered  letter  to  the  companies  immediately  stat¬ 
ing  that  they  expect  these  pictures  to  be  delivered  to  them  as  per  a 
clause  in  their  contracts.) 

Fox-20th  Century 

541 - F - UNDER  THE  PAMPAS  MOON - CD - Warner  Baxter, 

Ketti  Gallian,  Veloz  and  Yolanda,  John  Miljan,  J.  Carrol 
Naish - Will  help  bring  Baxter  back - 80m. - 1-June. 

543  - F — BLACK  SHEEP - CD - Edmund  Lowe,  Claire  Trevor, 

Tom  Brown,  Eugene  Pallette,  Adrienne  Ames Okay  pro¬ 
gram —  7  8m. - 2-May. 

544  - F - CHARLIE  CHAN  IN  EGYPT - MY — Warner  Oland,  Pat 

Paterson,  Rita  Cansino,  Frank  Conroy,  Jameson  Thomas - 

Satisfying — 7  4m. — 2 -June. 

545  - F - GINGER - C— Jane  Withers,  Jackie  Searl,  O.  P.  Heggie, 

Walter  King,  Katherine  Alexander - Buildup  for  a  find - 79m. 

- 2 -June. 

546  F ORCHIDS  TO  YOU CD John  Boles,  Jean  Muir, 

Charles  Butterworth,  Harvey  Stephens — Nice  job - 75m. - 

I  -July. 

547  - F - SILK  HAT  KID - CD - Lew  Ayres,  Mae  Clarke,  Paul 

Kelly - Program - 67m. - 2-July. 

548  - F - HARDROCK  HARRIGAN - MD - George  O'Brien,  Irene 

Hervey,  Fred  Kohler — Okay  job — 61m. - 2 -July. 

549 — F — CURLY  TOP - CD - Shirley  Temple,  John  Boles, 

Rochelle  Hudson,  Rafaela  Ottiano,  Esther  Dale,  Jane  Darwell 
- Swell - 7  6m. —  1  -Aug. 

601 - F - IN  OLD  KENTUCKY— -C - Will  Rogers,  Dorothy  Wil¬ 

son,  Bill  Robinson — Swell — 86m. — 2-July. 

603 - F - WELCOME  HOME - C - James  Dunn,  Arline  Judge, 

Ray  Walburn - Plenty  laughs - 72m. - 2-July. 

604 —  F — REDHEADS  ON  PARADE — MU — John  Boles,  Dixie  Lee, 

Jack  Haley,  Ray  Walburn - Must  be  sold - 7  7m. - 1-Aug. 

605—  F— DRESSED  TO  THRILL - CD - Clive  Brook,  Tutta  Rolf, 

Nydia  Westman - So-so - 68m. - 2-July. 

608— F — THE  FARMER  TAKES  A  WIFE— CD — Janet  Gaynor, 
Henry  Fonda,  Charles  Bickford,  Jane  Withers,  Slim  Summer¬ 
ville — Looks  okay — 91m. —  I-July. 

611 F — DANTE’S  INFERNO MD Spencer  Tracy,  Claire 

Trevor,  Alan  Dinehart,  Henry  B.  Walthall - To  be  sold - 88m. 

- 1-Aug. 

612—  F — STEAMBOAT  ROUND  THE  BEND— CD — Will  Rogers, 
Irvin  S.  Cobb,  Anne  Shirley,  Stepin  Fetchit — Okay — 96m. — 
1-Aug. 

613—  F — THUNDER  IN  THE  NIGHT— MY— Edmund  Lowe, 
Karan  Morley,  Paul  Cavanaugh — Familiar — 67m. — 2-July. 

602— THE  GAY  DECEPTION - Francis  Lederer,  Benita  Hume. 

607 - THUNDER  MOUNTAIN — George  O’Brien,  Frances  Grant, 

Barbara  Fritchie,  Morgan  Wallace. 

609 - HERE’S  TO  ROMANCE - Nino  Martini,  Genevieve  Tobin, 

Anita  Louise,  Marie  Gambarelli,  Mme.  Schumann-Heink. 

610— CHARLIE  CHAN  IN  SHANGHAI— Warner  Oland,  Keye 
Luke,  I-fene  Hervey,  Charles  Locher. 

— WAY  DOWN  EAST — Rochelle  Hudson,  Slim  Summerville, 
Edward  Trevor,  Andy  Devine,  Henry  Fonda,  Spring  Bying- 
ton,  Sara  Haden. 

—THANKS  A  MILLION— Dick  Powell,  Fred  Allen,  Paul 
Whiteman  and  band,  Phil  Baker,  Beetle  and  Bottle,  Ann 
Dvorak,  Patsy  Kelly,  Yacht  Club  Boys,  Rubinoff. 

— METROPOLITAN — Lawrence  Tibbett,  Virginia  Bruce,  Alice 
Brady,  Cesar  Romero,  Luis  Alberni,  George  Marion,  Sr., 
Adrian  Rosley,  Christian  Rub,  Ruth  Donnelly. 

—THIS  IS  THE  LIFE— Jane  Withers,  John  McGuire,  Gloria 
Roy,  Sally  Blane,  Gordon  Westcott,  Sidney  Toler. 
—BEAUTY’S  DAUGHTER— Claire  Trevor,  Ralph  Bellamy, 
Ben  Lyon,  Jane  Darwell. 

- BAD  BOY - James  Dunn,  Dorothy  Wilson,  Luis  Alberni, 

John  Wray,  Beulah  Bondi,  Bert  Roach,  Arthur  Hoyt. 

- ARGENTINA Alice  Faye,  Gilbert  Roland,  Noah  Beery, 

Sterling  Halloway. 

— HARD  TO  GET — Constance  Cummings,  Warner  Baxter, 
Mona  Barrie. 

- BALL  OF  FIRE - Bebe  Daniels,  Jack  Haley,  Alice  Faye. 

- RAMONA - Loretta  Young 

— CHARLIE  CHAN  IN  SAN  FRANCISCO — Wa  rner  Oland. 


GB 

3417— A— LOVES  OF  A  DICTATOR— (The  Dictator)—  CODj— 
Clive  Brook,  Madeleine  Carroll,  Emyln  Williams — Impressive 
— 85  m. — 2-March. 

3501 — F — 39  STEPS — MY — Robert  Donat,  Madeleine  Carroll, 
Godfrey  Tearle - Should  please — 79m. - 2-July. 

3503—  A— THE  CLAIRVOYANT— MD— Claude  Rains,  Fay  Wray, 

Jane  Baxter,  Jack  Raine — No  trouble  anywhere  with  adults — 
73m. - 2-June. 

3509 — F — ALIAS  BULLDOG  DRUMMOND — CD — Jack  Hulbert, 
Fay  Wray - Fair - 63m. - 2-Aug. 

3504 —  KING  OF  THE  DAMNED — Conrad  Veidt,  Helen  Vinson. 

Liberty 

— F— THE  OLD  HOMESTEAD— MU— Mary  Carlisle,  Law¬ 
rence  Gray,  Dorothy  Lee,  Willard  Robertson,  Eddie  Nugent, 
Fuzzy  Knight — Good  job — 70m. —  1-Aug. 

— F— BORN  TO  GAMBLE— D— Onslow  Stevens,  H.  B.  War¬ 
ner,  Maxine  Doyle,  Lois  Wilson To  be  sold — 69m. 1-Aug. 

— F— WITHOUT  CHILDREN— D— Marguerite  Churchill, 
Bruce  Cabot,  Evelyn  Brent.  Dickie  Moore,  Cora  Sue  Collins, 
Reginald  Denny - Fair - 81m. - Nov  . 

— F — SWEEPSTAKE  ANNIE — C — Tom  Brown,  Marion  Nixon, 

Inez  Courtney,  Wera  Engels - Nice - 74m. - 2-Jan. 

- F - DIZZY  DAMES - C - Marjorie  Rambeau,  Lawrence 

Grey,  Florine  McKinney,  Fuzzy  Knight — Entertains — 65m. — 
2-June. 

Majestic 

- F - RECKLESS  ROADS - MD - Judith  Allen,  Regis  Toomey, 

Lloyd  Hughes,  Ben  Alexander,  Matthew  Betz — Good  family, 
nabe — 60m. —  I -Aug. 

—A— MOTIVE  FOR  REVENGE— MD — Don  Cook,  Irene 
Hervey,  Doris  Lloyd — Strong  melodrama — 60m. —  1  -April. 

Mascot 

— F— THE  HEADLINE  WOMAN — MD— Heather  Angel,  Jack 
LaRue,  Roger  Pryor,  Ford  Sterling,  Conway  Tearle — Decid¬ 
edly  okay - 78m. - 2-May. 

— F — LADIES  CRAVE  EXCITEMENT — MD — Norman  Foster, 
Evalyn  Knapp,  Esther  Ralston,  Eric  Linden,  Purnell  Pratt — 
Topnotch  inde — 67m. —  1-July. 

- HARMONY  LANE - Douglass  Montgomery,  Evelyn  Ven¬ 
able,  William  Frawley,  Adrienne  Ames,  Cora  Sue  Collins,  Joe 
Cawthorn,  Lloyd  Hughes,  David  Torrence. 

- STREAMLINE  EXPRESS — Evelyn  Venable,  Victor  Jory, 

Esther  Ralston,  Vince  Barnett,  Harry  Tyler,  Libby  Taylor. 

Metro 

409 — F — NO  MORE  LADIES — CD — Joan  Crawford,  Charles 
Ruggles,  Robert  Montgomery,  Franchot  Tone,  Edna  May 
Oliver,  Gail  Patrick,  Reginald  Denny — Okay — 90m. — 2-June. 
502— A— PUBLIC  HERO  No.  1 — MD — Chester  Morris,  Lionel 
Barrymore,  Jean  Arthur,  Joseph  Calleia,  Paul  Kelly — Okay — 
79m. —  1  -June. 

510 — F — CALM  YOURSELF — C — Robert  Young,  Madge  Evans, 
Betty  Furness,  Hardie  Albright — Program — 70m. —  1-July. 

5  1  I — A — MAD  LOVE — MD — Peter  Lorre,  Colin  Clive,  Frances 

Drake — For  horror  followers — 81m. — 2-  July. 

520 — F — BONNIE  SCOTLAND — C — Laurel  and  Hardy,  June 
Lang,  Anne  Grey,  William  Janney — Sell  Laurel-Hardy — 90m. 
—  I -Aug. 

528 — F — ESCAPADE — CD — William  Powell,  Luise  Rainer,  Vir¬ 
ginia  Bruce,  Mady  Christians,  Reginald  Owen — Buildup  for 
a  new  find — 94m. — 2-July. 

602 — F — CHINA  SEAS — MD — Wallace  Beery,  Clark  Gable,  Jean 
Harlow,  Lewis  Stone - Big  number - 93m. - 2-July. 

611—  F — WOMAN  WANTED— MD — Maureen  O’Sullivan.  Joel 
McCrea,  Lewis  Stone,  Louis  Calhern — Program  melodrama — 
7 8m. —  I  -Aug. 

612 —  A — THE  MURDER  MAN — MD — Spencer  Tracey,  Virginia 
Bruce,  Harvey  Stephens — Must  be  sold — 70m. — 2-July. 

6  I  4 — F — PURSUIT — AD — Chester  Morris,  Sally  Eilers,  Scotty 

Beckett,  Henry  Travers - Program - 65m. - 2-Aug. 

625 - F— HERE  COMES  THE  BAND - MU - Ted  Lewis  and  band, 

Virginia  Bruce,  Ted  Healy,  Nat  Pendleton,  Spanky  McFarland 
— Plenty  to  sell — 77m. — 2-Aug. 

630 — F — ANNA  KARENINA — D — Greta  Garbo,  Fredric  March, 

Freddie  Bartholomew,  Maureen  O’Sullivan — Impressive - 85m. 

— 2-July. 

505 — O’SHAUGHNESSY’S  BOY— Wallace  Beery,  Jackie  Cooper, 
Spanky  MacFarland,  Sara  Haden,  Clarence  Muse. 


■  40. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


An  EXHIBITOR  Service 


THE  CHECKUP— 2-August-35 


5  I  2 — I  LIVE  MY  LIFE — Joan  Crawford,  Brian  Aherne,  Sterling 
Halloway,  Aline  MacMahon,  Frank  Morgan,  Fred  Keating,  Eric 
Blore,  Arthur  Treacher. 

613 — THE  BISHOP  MISBEHAVES — Edmund  Gwenn,  Maureen 
O’Sullivan,  Norman  Foster,  Dudley  Digges,  Nigel  Bruce,  Lums- 
den  Hare,  Lillian  Bond,  Melville  Cooper. 

615 - THE  PERFECT  GENTLEMAN - Heather  Angel,  Frank  Mor¬ 

gan,  Cicely  Courtneidge,  Herbert  Mundin,  Henry  Stephenson. 

650 - SMILING  THROUGH - Norma  Shearer,  Leslie  Howard, 

Fredric  March  (reissue). 

- A  TALE  OF  TWO  CITIES - Ronald  Colman,  Donald  Woods, 

Elizabeth  Allan,  Mitchell  Lewis,  Reginald  Owen,  Basil  Rath- 
bone,  Walter  Catlett,  H.  B.  Warner,  Dudley  Digges. 

— BROADWAY  MELODY  OF  1936 - Eleanor  Powell,  Jack 

Benny,  Robert  Taylor,  Buddy  and  Vibna  Ebsen,  Frances  Lang¬ 
ford,  Shirley  Ross. 

— ROBIN  HOOD  OF  EL  DORADO — Warner  Baxter,  Ann 
Loring,  Margo,  Bruce  Cabot,  William  Henry,  J.  Carrol  Naish, 
Francis  MacDonald. 

— LET  FREEDOM  RING - Jack  Benny,  Una  Merkel,  Mary  Car¬ 

lisle,  Harvey  Stephens,  Ted  Healy,  Nat  Pendleton,  Shirley  Ross, 
Stuart  Erwin. 

- CAPTURE  OF  TARZAN - Johnny  Weismuller,  Maureen 

O’Sullivan,  John  Buckler,  William  Henry,  Benita  Hume. 

- THE  BLACK  CHAMBER - William  Powell,  Binnie  Barnes, 

Lionel  Atwill. 

- A  NIGHT  AT  THE  OPERA - Groucho,  Harpo  and  Chico 

Marx,  Kitty  Carlisle,  Allen  Jones,  Margaret  Dumont. 

— FAR  OFF  HILLS- — Constance  Collier,  Maureen  O’Sullivan, 
Una  Merkel,  Charles  Butterworth,  Franchot  Tone. 

- MUTINY  ON  THE  BOUNTY - Clark  Gable,  Franchot  Tone, 

Charles  Laughton. 

- AMERICANS  CAN  SING,  TOO— Jeanette  MacDonald,  Nel¬ 
son  Eddy. 

Paramounl 

3440 — F — MEN  WITHOUT  NAMES — MD — Fred  MacMurray, 

Madge  Evans,  David  John  Holt - Depends  on  selling - 70m. - 

I -July. 

3444— A— THE  GLASS  KEY— MY - George  Raft,  Claire  Dodd, 

Edward  Arnold,  Ray  Milland,  Rosalind  Keith — Well  done - 

74m. —  I  -June. 

3445 —  F — COLLEGE  SCANDAL— MY — Arline  Judge,  Kent  Tay¬ 
lor,  Wendy  Barrie,  William  Frawley,  Mary  Nash,  Eddie  Nugent 
— Satisfactory  job — 75m. — 2 -June. 

3448 —  F — PARIS  IN  SPRING — C — Mary  Ellis,  Tullio  Carmanati, 
Ida  Lupino — Pleasant — 82m. — 2-June. 

3449 —  A — SHANGHAI — D — Charles  Boyer,  Loretta  Young,  War¬ 
ner  Oland,  Allison  Skipworth — Word  of  mouth  must  help — 
75m. —  1  -Aug. 

3450 - F - SMART  GIRL - C — Ida  Lupino,  Kent  Taylor,  Gail 

Patrick,  Joe  Cawthorn — Program - 75m. - 1-Aug. 

345  1 — F — MAN  ON  THE  FLYING  TRAPEZE— C—W.  C.  Fields, 
Mary  Brian,  Lucien  Littlefield — All  Fields — 64m. — 2-July. 
3452— F — ACCENT  ON  YOUTH— CD— Sylvia  Sidney,  Herbert 
Marshall,  Astrid  Allwyn — Smart  stuff — 85m. — 2-July. 

3501 —  F— EVERY  NIGHT  AT  EIGHT — MU — George  Raft,  Alice 

Faye,  Frances  Langford,  Patsy  Kelly - Saleable - 75m. - 

1- Aug. 

3504— A— WITHOUT  REGRET— D— Kent  Taylor,  Elissa  Landi, 
Frasnces  Drake,  Paul  Cavanaugh — Strong  drama — 75m. — 2- 
Aug. 

3506—  F— HOP- ALONG  CASSIDY— W — William  Boyd,  Paula 
Stone,  James  Ellison,  George  Hayes — Fine  western — 63m. — 

2- Aug. 

— F — THE  CRUSADES— SP— Loretta  Young,  Henry  Wil- 
coxon,  Katherine  DeMille,  Ian  Keith,  C.  Aubrey  Smith,  Wil¬ 
liam  Farnum — Industry  triumph — 134m.  (preview  length)  — 
2-Aug. 

3447— THIS  WOMAN  IS  MINE— John  Loder,  Benita  Hume,  Kath¬ 
arine  Sergava,  Richard  Bennett,  Gregory  Ratoff. 

3502—  WANDERER  OF  THE  WASTELAND— Edward  Ellis,  Dean 
Jagger,  Larry  Crabbe,  AI  St.  John,  Benny  Baker,  Gail  Patrick. 

3503—  ANNAPOLIS  FAREWELL— Rosalind  Keith,  Sir  Guy  Stand¬ 
ing,  Tom  Brown,  Richard  Cromwell,  Benny  Baker. 

3505 - THE  LAST  OUTPOST - Cary  Grant,  Gertrude  Michael, 

Claude  Rains. 

3507—  HERE  COMES  COOKIE— Burns  and  Allen,  George  Bar- 


- THE  MILKY  WAY - Harold  Lloyd,  Veree  Teasdale,  Helen 

Mack,  Dorothy  Wilson,  William  Gargan,  George  Barbier,  Lionel 
Stander. 

- FROM  LITTLE  ACORNS - Joe  Morrison,  Paul  Kelly,  "Rosa¬ 
lind  Keith,  William  Frawley,  Chic  Sale,  David  Holt,  Baby 
Leroy,  Dean  Jagger. 

- SO  RED  THE  ROSE - Margaret  Sullavan,  Walter  Connolly, 

Randolph  Scott,  Elizabeth  Patterson,  Janet  Beecher. 

- THE  VIRGINIA  JUDGE - Walter  C.  Kelly,  Stepin  Fetchit, 

Marshall  Hunt. 

- HANDS  ACROSS  THE  TABLE - Carole  Lombard,  Fred 

MacMurray. 

— COLLEGIATE — Joe  Penner,  Jack  Oakie,  Mack  Gordon, 
Harry  Revel,  Lynne  Overman,  Larry  Crabbe,  Ned  Sparks. 

— MILLIONS  IN  THE  AIR — Ida  Lupino,  Willie  Howard,  Ray 
Milland,  George  Barbier,  Benny  Baker. 

— GETTIN’  SMART — Grace  Bradley,  Gail  Patrick,  Lee  Tracy, 
Roscoe  Karns. 

— ROSE  OF  THE  RANCHO — Gladys  Swartout,  H.  B.  Warner, 
John  Boles,  Charles  Bickford,  Willie  Howard,  Herb  Williams. 

- LET’S  GET  MARRIED — Sylvia  Sidney,  Fred  MacMurray. 

- CORONADO - Wendy  Barrie,  Johnny  Downs. 

—KLONDIKE  LOU — Mae  West. 

- ANYTHING  GOES - Bing  Crosby,  Frank  Morgan. 

- DESIRE - Marlene  Dietrich,  Gary  Cooper. 

Radio 

4101 A BECKY  SHARP MD Miriam  Hopkins,  Mrs.  Leslie 

Carter,  Alan  Mowbray,  G.  P.  Huntley,  Jr.,  Nigel  Bruce,  Billie 
Burke,  Frances  Dee - Plug  the  color - 84m. - 2-June. 

535—  F— HOORAY  FOR  LOVE - MU - Ann  Sothern,  Gene  Ray¬ 

mond,  Maria  Gamberelli,  Lionel  Stander,  Bill  Robinson — Okay 
musical — -7  1  m. 1  -June. 

5  3  7< — F SHE MD Helen  Gahagan,  (Randolph  Scott,  Helen 

Mack,  Nigel  Bruce - Sell  it — I  0  1  m. — 2-July. 

538 —  F — THE  ARIZONIAN — W — Richard  Dix,  Preston  Foster, 

Margot  Grahame - Good  Job - 75m. - 2-June. 

539 —  F OLD  MAN  RHYTHM MU Buddy  Rogers,  Barbara 

Kent,  George  Barbier,  Grace  Bradley,  Betty  Grable - Summer 

musical  stuff - 85m. - 1-Aug. 

540 —  F - JALNA - D - Kay  Johnson,  Ian  Hunter,  C.  Aubrey 

Smith,  Nigel  Bruce,  David  Manners,  Peggy  Wood - Class - 

75  m. - 1  -Aug. 

541 - F - ALICE  ADAMS - CD - Katherine  Hepburn,  Fred  Mac¬ 
Murray,  Evelyn  Venable,  Fred  Stone. - Long,  but  okay  every¬ 
where - 9  7m. - 2-Aug. 

542 — F — HOT  TIP — C — Jimmy  Gleason,  Zasu  Pitts,  Russell 

Gleason - Pleasant  program - 72m. - 1-Aug. 

602— D— THE  RETURN  OF  PETER  GRIMM— D— Lionel  Barry¬ 
more,  Helen  Mack,  Donald  Meek,  Edward  Ellis,  George  Break- 
ston — Must  be  sold — 80m. —  1-Aug. 

501— LAST  DAYS  OF  POMPEII— Preston  Foster,  Helen  Mack, 
John  Beal,  Alan  Hale,  Gloria  Shea,  David  Holt,  Louis  Calhern 
Wood,  C.  Aubrey  Smith,  Jessie  Ralph,  Ted  Newton. 

536 —  FRECKLES — Carol  Stone,  Virginia  Weidler,  Tom  Brown. 
544— THE  THREE  MUSKETEERS-: — Walter  Abel,  Paul  Lukas, 

Onslow  Stevens,  Moroni  Olsen,  Margot  Grahame,  Mary  Mac- 
Laren. 

601 - TOP  HAT - Fred  Astaire,  Ginger  Rogers,  Helen  Broderick, 

Erik  Rhodes,  Eric  Blore. 

603  - POWDERSMOKE  RANGE— Boots  Mallory,  Harry  Carey, 

Hoot  Gibson,  Tim  Tyler,  Big  Boy  Williams,  Bob  Steele,  Sam 
Hardy,  Francis  Ford,  Tom  Keene. 

604  - HIS  FAMILY  TREE - James  Barton,  Maureen  Delany,  Wil¬ 

liam  Harrigan,  Margaret  Callahan,  Marjorie  Gateson. 

•605 - THE  RAINMAKERS - Bert  Wheeler,  Robert  Woolsey,  Dor¬ 

othy  Lee,  Berton  Churchill,  George  Meeker. 

606 - HI,  GAUCHO - John  Carroll,  Rod  La  Rocque,  Montagu 

Love,  Steffi  Duna. 

607 —  IF  YOU  WERE  MINE — Roger  Pryor,  Helen  Broderick,  Hugh 
Herbert,  Eric  Blore,  Phyllis  Brooks,  Fred  Keating. 

608 —  ANNIE  OAKLEY — Barbara  Stanwyck,  Preston  Foster. 

609 - IN  PERSON - Ginger  Rogers,  George  Brent. 

6  1  0 - LOVE  SONG - Lily  Pons,  Henry  Fonda,  Betty  Grable,  Paul 

Porcasi,  Eric  Blore. 

614 - SYLVIA  SCARLETT — Katherine  Hepburn,  Cary  Grant. 


bier,  Andrew  Tombes,  Jack  Powell. 

3509—  TWO  FOR  TONIGHT— Bing  Crosby,  Joan  Bennett,  Mary 
Boland,  Lynne  Overman,  Ernest  Cossart. 

3510 —  PETER  IBBETSON — Gary  Cooper,  Ann  Harding,  Ida 
Lupino,  Douglas  Dumbrille,  Ferdinand  Gottschalk. 

- BIG  BROADCAST  OF  1935 - Jack  Oakie,  Burns  and  Allen, 

Lydia  Roberti,  Bing  Crosby,  C.  Henry  Gordon,  Wendy  Barrie, 

Bill  Robinson,  Amos  and  Andy,  Ethel  Merman,  Jessica  Drag- 
onette,  Carlos  Gardel,  Mary  Boland,  Charles  Ruggles,  Ger¬ 
trude  Michael. 

For  the  sake  of  accuracy,  please  check  running 
and  local  cutting  often  results  in  differences  of 
attempt  is  made  to  keep  running  time  accurate 


Republic 


3548 — F — FEDERAL  AGENT — MD — Bill  Boyd,  Irene  Ware,  Don 

Alvarado,  George  Cooper - Average  inde  meller - 58m. - 1- 

Jan. 

3556— F— WESTWARD  HO— W— John  Wayne,  Sheila  Mannors, 

Frank  McGlynn,  Jr. — No.  1  everyway - 60m. - 1-Aug. 

3502— FORBIDDEN  HEAVEN— Charles  Farrell,  Charlotte  Henry, 


Beryl  Mercer,  Fred  Walton. 

time  with  your  local  exchange.  Re-editing 
minutes  from  time  indicated  above.  Every 
but  local  checking  is  absolute  insurance. 


A 


J) 

■JrrH*SPo'\*& 


42. 


THE  CHECKUP— 2-August-35 


An  EXHIBITOR  Service 


3507 - TWO  BLACK  SHEEP - Otto  Kruger,  Martha  Sleeper,  Minna 

Gombell,  Cora  Sue  Collins. 

3508— CAPPY  RICKS  RETURNS - Robert  McWade,  Ray  Walker, 

Florine  McKinney,  Lucien  Littlefield,  Lois  Wilson. 

3525— SPANISH  CAPE  MYSTERY - Helen  Twelvetrees,  Donald 

Cook,  Eetty  Blythe,  Berton  Churchill. 

3541— THE  CRIME  OF  DR.  CRESPI— Eric  Von  Stroheim,  Harriet 
Russell,  Dwight  Frye. 

3562 - LAWLESS  RANGE - John  Wayne,  Sheila  Mannors,  Frank 

McFlynn,  Jr.,  Yakima  Canutt. 

3566 - TUMBLING  TUMBLEWEEDS - Gene  Autry,  Smiley  Bur¬ 

nette. 

35  70 — RED  RIVER  VALLEY - Gene  Autry,  George  Cheseboro, 

George  Burton,  Charles  King. 

Monogram 

(Distributed  by  Republic  in  most  territories) 

3002 — F— THE  KEEPER  OF  THE  BEES — CD— Neil  Hamilton, 
Betty  Furness,  Emma  Dunn,  Edith  Fellowes — Nice  job — 7 6rn. 
2-June. 

3004 - F - THE  HEALER - D - Ralph  Bellamy,  Karen  Morley, 

Judith  Allen - Worthy  attempt - 75m. - 1 -June. 

30116 - F - HONEYMOON  LIMITED - CD - Neil  Hamilton,  Irene 

Hervey,  Lloyd  Hughes — Entertaining — 70m. —  1-July. 

3019 — F — MAKE  A  MILLION — C — Charles  Starrett,  Pauline 

Brooks,  George  E.  Stone - Okay  nabe - 67m. - 1-July. 

3026 - F - CHEERS  OF  THE  CROWD - C - Russell  Hopton,  Irene 

Ware,  Bradley  Page — Pleasant  program — 62m. —  1-Aug. 

United  Artists 

— F— SANDERS  OF  THE  RIVER— MD— Paul  Robeson,  Leslie 

Banks,  Nina  Mae  McKinney - To  be  sold - 95m. - 1-July. 

— A — NELL  GWYN — COD - Sir  Cedric  Hardwicke,  Anna 

Neagle — Swell  in  larger  cities — 70m. —  1-June. 

— F — CALL  OF  THE  WILD — MD — Clark  Cable,  Loretta 
Young,  Jack  Oakie,  Reginald  Owen —  Good — 89  m. — 2-May. 

- MELODY  LINGERS  ON - Josephine  Hutchinson,  George 

Houston,  Helen  Westley. 

— CHARLIE  CHAPLIN  IN  MODERN  TIMES — Charles  Chap¬ 
lin,  Paulette  Goddard,  Carter  De  Haven,  Henry  Bergman. 
—THE  MAN  WHO  COULD  WORK  MIRACLES — Roland 
Young. 

— SPLENDOR — Miriam  Hopkins,  Joel  McCrea,  Helen  Westley, 
Paul  Cavanaugh. 

—SHOOT  THE  CHUTES — Eddie  Cantor,  Ethel  Merman,  Nick 
Parke,  Borrah  Minnevitch. 

— THE  DARK  ANGEL — Fredric  March,  Merle  Oberon,  Her¬ 
bert  Marshall,  Katherine  Alexander. 

— RED  SALUTE — Barbara  Stanwyck,  Robert  Young,  Cliff 
Edwards. 

— BARBARY  COAST — Edward  G.  Robinson,  Miriam  Hopkins, 
Joel  McCrea. 

Universal 

8016— F— THE  RAVEN— MD— Karloff,  Bela  Lugosi,  Lester  Mat¬ 
thews,  Irene  Ware,  Spencer  Charters — 60m. — Okay  horror 
picture — 2-June. 

8018— F— SHE  GETS  HER  MAN— F— Zasu  Pitts.  Hugh  O’Con¬ 
nell,  Lucien  Littlefield,  Helen  Twelvetrees - Plenty  Laughs - 

67m. — 2-Aug. 

8026— F— MANHATTAN  MOON— CD— Dorothy  Page,  Ricardo 
Cortez,  Luis  Alberni,  Hugh  O’Connell,  Henry  Armetta — So¬ 
so - 67m. —  1  -Aug. 

8034 — F — LADY  TUBBS^— C — Alice  Brady,  Douglas  Montgomery, 

Anita  Louise — Plenty  laughs - 85m. — 2-July. 

8086— F— OUTLAWED  GUNS — W— Buck  Jones,  Ruth  Channing, 
Pat  O’Brien,  Roy  D’Arcy — Satisfactory — 62m. — 2-Aug. 

9003 — F — DIAMOND  JIM — CD — Edward  Arnold,  Jean  Arthur, 
Cesar  Romero,  Binnie  Barnes,  Hugh  O’Connell,  George  Sid¬ 
ney,  Eric  Blore — Get  behind  it — 97m. —  I -Aug. 

8004— NEXT  TIME  WE  LOVE— Margaret  Sullavan,  Francis 
Lederer. 

8006— MAGNIFICENT  OBSESSION— Irene  Dunne,  Robert  Taylor, 
Charles  Butterworth,  Betty  Furness,  Sara  Haden,  Beryl  Mercer, 
Henry  Armetta. 

9016 - STORMY - Noah  Beery,  Jr.,  Jean  Rogers,  J.  Farrell  Mac¬ 

Donald,  Fred  Kohler,  Raymond  Hatton,  Rex. 

9018— KING  SOLOMON  OF  BROADWAY— Edmund  Lowe,  Dor¬ 
othy  Page,  Pinky  Tomlin. 

9021— HIS  NIGHT  OUT - Edward  Everett  Horton. 

9023— THREE  KIDS  AND  A  QUEEN— May  Robson,  Frankie 
Darro,  Herman  Bing,  Charlotte  Henry. 

9026 - STORM  OVER  THE  ANDES— Jack  Holt,  Mona  Barrie,  An¬ 

tonio  Moreno,  Gene  Lockhart. 

- HANGOVER  MURDERS - Constance  Cummings,  Edward 

Arnold,  Robert  Armstrong,  Robert  Young,  Gregory  Ratoff, 


Reginald  Denny,  Arthur  Treacher,  Jack  LaRue,  Ricardo  Cor¬ 
tez,  Sally  Eilers. 

— THE  THROWBACK— Buck  Jones,  Muriel  Evans,  Eddie 
Phillips,  Paul  Fix. 

- OFF  SIDE - Charles  Farrell,  June  Martel,  J.  Farrell  Mac¬ 
Donald,  Andy  Devine. 

- ALONE  TOGETHER - Zasu  Pitts,  Hugh  O’Connell,  Walter 

Catlett,  Inez  Courtney,  William  Pawley,  Tom  Dugan. 

Miscellaneous 

— F— FRANKIE  AND  JOHNNIE— MD— Helen  Morgan,  Ches¬ 
ter  Morris,  Florence  Reed,  Lilyan  Tashman,  William  Harrigan 
— Salable — 70m. —  I  -July. 

— F— CYCLONE  OF  THE  SADDLE— W— Rex  Lease,  Bobby 
Nelson,  Janet  Chandler — Saturday  matinee  s|tuff — 5  7m. — 
1  -Aug. 

— F — TIMBER  TERRORS — AD — John  Preston,  Dynamite, 
Captain,  Myrla  Bratton — Neighborhood  western  type  stuff — 
5  7m. - 1  -July. 

— F— ADVENTUROUS  KNIGHTS — AD — David  Sharpe,  Mary 

Kornman,  Mickey  Daniels,  Gertrude  Messinger - Family  stuff 

— 5  7m. — 2-June. 

— F— WHAT  PRICE  CRIME— MD— Charles  Starrett,  Noel 
Madison,  Virginia  Cherrill,  Charles  Delaney — Good  neighbor¬ 
hood  and  family — 63m. —  l-June. 

— F— SADDLE  ACES— W— Rex  Bell,  Ruth  Mix,  John  Elliott 
— Okay - 5  6m. - 2-Aug. 

- F— CAPTURED  IN  CHINATOWN - MD— Charles  Delaney, 

Tarzan,  Marion  Shilling - Swell  title - 50m. - 2-Aug. 

— F— DANGER  TRAILS— W - Guinn  Williams,  Marjorie  Gor¬ 

don,  Wally  Wales — Usual  western — 59m. —  I -Aug. 

— F — MEN  OF  ACTION — AD — Roy  Mason,  Frankie  Darro, 
Barbara  Worth,  Fred  Kohler — Okay  action — 61m. —  I -Aug. 

- F - GET  THAT  MAN - AD - Wally  Ford,  Leon  Ames,  Lil¬ 
lian  Miles — Satisfying  inde — 66m. —  1-Aug. 

— F— OUTLAW  DEPUTY— W— Tim  McCoy,  Nora  Lane,  Bud 
Osborn — Okay  McCoy — 60m. —  1-Aug. 

— F — THE  SILENT  CODE — AD — Kane  Richmond,  Blanche 

MeHaffey - Usual  satisfactory  action - 5  7m. - 1 -July. 

—F— VANISHING  RIDERS— W— Bill  Cody,  Bill  Cody,  Jr.- 
Interesting,  fast  family  western — 58m. — 2-July. 

— F— THE  GHOST  RIDER— W— Rex  Lease,  Bobby  Nelson, 
Ann  Carol — Okay — 56m. — 2-July. 

— F— CODE  OF  THE  MOUNTED— AD— Kermit  Maynard, 
Lillian  Miles — Okay — 60m. — 2-July. 

— F — SPEED  DEVILS - MD — Paul  Kelly,  Russell  Hardie,  Mar¬ 

guerite  Churchill — Program  inde  meller — 61m. — 2-July. 

— F— CIRCUS  SHADOWS— D— Dorothy  Wilson,  Kane  Rich¬ 
mond,  Russell  Hopton,  Dorothy  Revier,  John  Ince — Interest¬ 
ing  inde — 65  m. — 2-May. 

— F — ROARING  ROADS - CD — David  Sharp,  Mickey  Dan¬ 

iels,  Gertrude  Messinger,  Jack  Mulhall,  Mary  Kornman — Pleas¬ 
ant — 5  8m. — 2-May. 

— W — SMOKEY  SMITH— W— Bob  Steele,  Mary  Kornman— 
Satisfactory — 5  8 m . —  I  -July. 

— F — WAGON  TRAIL- — W — Harry  Carey,  Ed  Norris,  Ger¬ 
trude  Messinger,  Earl  Dwyer — Okay — 55m. — 2-May. 

— F— HONG  KONG  NIGHTS— MD— Tom  Keene,  Wera  En¬ 
gels,  Warren  Hymer — Packed  with  action — 60m. —  I -March. 
— BORN  TO  FIGHT — Frankie  Darro,  Roy  Mason,  Barbara 
Worth,  Edwin  Maxwell. 

—ANYTHING  FOR  A  THRILL— Noel  Madison,  Charles  Star¬ 
rett,  Virginia  Cherrill,  Charles  Delaney,  Jack  Mulhall. 

— THE  TEST — Monte  Blue,  Grant  Withers,  Grace  Ford,  James 
Aubrey,  Rin-Tin-Tin,  Jr.,  Lafe  McKee. 

—THE  MAN  FROM  GUNTOWN— Tim  McCoy,  Billie  Seward, 
Rex  Lease,  Jack  Clifford,  Dick  Boteler. 

—HELL  BREAKS  LOOSE— Guinn  Williams,  Sally  Blane,  Rob¬ 
ert  Homans,  James  Bush,  Ray  Walker. 

— SOCIAL  ERROR — David  Sharpe,  Gertrude  Messenger. 
—MAGIC  OF  THE  RAILS— Ralph  Graves,  Evelyn  Brent. 
—SPEED  DEMON— Richard  Talmadge. 

— SKYBOUND — Lona  Andre,  Lloyd  Hughes,  Grant  Withers. 

Foreign 

— F — LIFE  IS  REAL — MU — Scott  and  Whaley  and  all  Eng¬ 
lish,  negro  cast — Restricted  for  colored  houses — 70m.— 
2-July. 

— F — MEN  ON  WINGS — Russian  made  picture  with  Russian 
cast — Restricted — 84  m. — 2-July. 

— F— HER  SONG  OF  LOVE— MU— Derek  Oldham,  Vesta 

Victoria - Metropolitan  class,  small  city - 80m. - 2-July. 

— F — REGAL  CAVALCADE — Compilation  of  newsreel, 
library,  staged  sequences,  commemorating  25  years  reign 
of  the  King  of  England Too  English — 100m. 1-Aug. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


Augl5'35  pg.  43 


Is  the  Motion  Picture  Industry  prepared  for  vol¬ 
untary  "Self-regulation?"  Should  the  benefits  of 
the  Code  be  embodied  in  a  new  voluntary  pact? 
Should  there  be  an  industry  tribunal  voluntarily 
organized  and  representative  of  the  entire  indus¬ 
try,  to  enforce  a  voluntary  Code?  •  The  answers 
to  these  and  many  other  questions  of  equal  im¬ 
portance  to  the  Motion  Picture  Industry  can  be 
found  in  .  .  . 


Louis  Nizer's 
“NEW  COURTS  OF  INDUSTRY” 

With  Introduction  by  Austin  C.  Keough 

Written  with  great  clarity,  "New  Courts  of  Industry"  is  a  complete 
statistical  study  of  the  benefits  and  workings  of  the  Motion  Picture 


Code.  It  is  a  book  that  must  be  read  for  an  intelligent  understanding 
of  these  vital  questions  which  are  the  subject  of  so  much  discussion 
at  this  time  throughout  the  industry.  •  "New  Courts  of  Industry"  will 
be  of  immeasurable  assistance  to  everyone  in  this  industry  who 
desires  to  know  whether  voluntary  self-regulation  is  necessary  or 
advisable. 

DO  YOU  KNOW  HOW,  under  a  voluntary  Code  .  .  .  ? 

(1)  Reasonable  clearance  can  be  effected? 

(2)  Operating  policies  can  be  regulated? 

(3)  Selective  buying  can  be  restricted  reasonably? 

(4)  A  shortage  of  quality  product  can  be  remedied? 

Mr.  Nizer  sets  forth  all  the  facts  concerning  these  and  many  other 
questions. 


THE  LONGACRE  PRESS,  Inc, 
427  West  42nd  Street 
New  York  City,  N,  Y, 


Gentlemen: 

Enclosed  find  three  dollars  ($3.00)  to  cover 


cost  and  mailing 


Originally  published 
at  $5.00.  we  are  of¬ 
fering  this  reprint  at 
$3.00  for  a  limited 
time  only  .  .  .  tear 
out  and  mail  this 
coupon  with  your 
check  NOW! 


of  Louis  Nizer's  new  book  "NEW  COURTS  OF  INDUSTRY.” 


Name. 

Street. 

City.... 

State.. 


i®W 

&§,(D(S) 


A  fine  example  of 
bookmaking  with  its 
wide  margins,  fine 
typography  and  rich 
binding.  It  is  a 
worthy  addition  to 
your  collection  of 
fine  editions. 


"NEW  COURTS  OF  INDUSTRY  is  a  stimulating  and  thoroughly  enjoy¬ 
able  book. 

"One  of  the  most  informative  sections  I  found  in  the  book  is  the  dis¬ 
cussion  of  what  was  designated  as  fair  trade  practices  and  those  which  were 
unfair  trade  practices,  and  of  how  it  was  proposed  to  eliminate  the  latter. 
The  book  deserves  wide  attention  and  wide  reading." 

RAYMOND  MOLEY 

"Mr.  Nizer’s  book  is  a  valuable  contribution  to  public  understanding.” 

DONALD  R.  RICHBERG 

"Mr.  Nizer's  book,  replete  with  interesting  and  informative  data  fresh 
from  the  record,  is  of  value  not  only  to  those  of  us  within  the  motion  pic¬ 
ture  industry,  but  to  all  .  .  .  the  book  records  a  significant  example  of 
what  can  be  done  in  self-regulation  of  industry." 

WILL  H.  HAYS 

"Mr.  Nizer’s  pioneer  study  of  the  industrial  boards  established  under  the 
Motion  Picture  Code  constitutes  a  welcome  and  notable  contribution.  .  .  . 
His  effort  is  the  first  step  in  the  process  of  scientific  observation,  and  it  is 
hoped  that  the  literature  which  he  is  initiating  will  soon  be  crowded  with 
similar  studies." 

PROFESSOR  MILTON  HANDLER,  Columbia  Law  Review 

"The  author,  for  years  one  of  the  industry’s  outstanding  attorneys,  has 
lived  and  slept  with  motion  picture  practices  and  litigations  .  .  .  NEW 
COURTS  OF  INDUSTRY  is  virtually  indispensable  to  all  members  of  the 
motion  picture  business.  It  deserves  a  spot  in  every  library." 

Film  Daily 

"There  is  nothing  that  Mr.  Nizer  does  not  know  about  the  motion  picture 
industry  and  he  writes  with  great  clarity.” 

WILLIAM  ROSE  BENET 

"NEW  COURTS  OF  INDUSTRY  is  comprehensive,  comprehending  and 
highly  constructive  .  .  .  the  book  presents  its  material  extremely  well  and 
it  is  intelligently  written  for  all  members  of  all  industries.  .  .  ." 

SOL  A.  ROSENBLATT 

"As  a  factual  analysis.  I  believe  this  book  should  have  a  very  important 
informative  and  historical  significance." 

DANIEL  C.  ROPER 

"Written  with  a  tense  clarity  and  simplicity  that  render  the  most  intricate 
problems  of  the  industry  intelligible  and  interesting  .  .  .  Mr.  Nizer  ends 
on  a  prophetic  note  .  .  .  Recommended  to  motion  picture  people  as  an 
excellent  handbook  for  their  use  and  guidance,  and  to  lawyers  and  students 
of  arbitration,  industrial  and  sociological  development,  as  an  authoritative 
and  well  written  treatise." 

HARRYT  P.  LANDER,  New  Haven  Journal  Courier 

"For  a  lawyer,  Louis  Nizer  is  surprisingly  direct.  His  literary  style  in 
his  new  book,  “New  Courts  of  Industry,'  is  swift  and  lucid.  The  net  result 
for  exhibitors  and  distributors  is  that  probably  for  the  first  time  they  have 
a  guide  to  .  .  .  whatever  goal  they  happen  to  be  seeking.  The  book  .  .  . 
will  appeal  to  exhibitors  with  an  aversion  to  the  legal  phraseology  ...  it 
furnishes  more  real  information  .  .  .  than  has  been  available  heretofore." 

J.  M.  JERAULD,  Motion  Picture  Daily 


'  A 


WITH 

ANNA  MAY  WONG 
ELIZABETH  ALLAN 


EDMUND  GWENN 
JOHN  LODER 


DIRECTED  BY 


J. WALTER  RUBEN 

A 

BASIL  DEAN 

PRODUCTION 


Augl5'35  b.c. 

ftavuuvsbd 

FROM  COAST  TO  COAST! 

“It  has  considerably  more  plausible  story  than  ‘Shanghai’  and 
a  great  deal  of  interesting  acting — makes  a  film  that  you  are 
likely  to  enjoy.” 

CHICAGO  SUNDAY  TIMES 

“Handsomely  produced,  splendidly  acted,  will  appeal.” 

FILM  DAILY 

“Absorbing  movie.  Acting  uniformly  excellent.  Production 
dignified  and  sincere.” 

N.  Y.  DAILY  MIRROR 

“Miss  Wong  a  handsome  and  arresting  figure.” 

N.  Y.  HERALD-TRIBUNE 

“Anna  May  Wong  has  one  of  the  most  interesting  roles  of  her 
career.  Boasts  good  direction.” 

N.  Y.  AMERICAN 

“Brilliantly  cast.  Lavish  beauty.  High  production  cost.  A 
particularly  strong  woman’s  appeal.” 

PLAYHOUSE 

“Contains  the  passion,  pride  and  prejudice  of  splendid  drama.” 

N.  Y.  TIMES 


JOSEPH  HERGESHEIMER'S 

PRIZE  WINNING  NOVEL 

500,000  COPIES  SOLD 

• 

Serialized  in  the 

SATURDAY  EVENING  POST 


Cash\  in  at\any  ttfjhvsv  cxehangvs  : 

New  York  •  Philadelphia  •  Albany  •  Buffalo 
New  Haven  •  Louisville  •  Washington  •  Detroit 
New  Orleans  •  Pittsburgh  •  Cleveland  •  Boston 
Cincinnati  *  Atlanta  *  Indianapolis 

FIRST  DIVISION 

HARRY  H.  THOMAS,  President 
Executive  Offices,  RKO  Building,  Radio  City,  New  York 


Theatres  Show  100%  Record  in  Tax  Returns 


Java  Head  has  won  Critics’  Acclaim 
As  a  G  ripping  Drama  of  Forbidden  Love 
J^eering  from  Tender  Passion  to  Stark  Hate 
And  brill  iantly  enacted  by  a  splendid  cast. 

MMergesheimer’s  most  famous  novel,  it 
Earned  a  sale  of  over  500,000  copies 
An  d  was  serialized  in  the  Sat -Eve  Post 
M®on’t  let  your  patrons  miss  it! 


“It  has  considerably  more  plausible  story 
than  ‘Shanghai’  and  a  great  deal  of  interesting 
acting — makes  a  film  that  you  are  likely  to 
enjoy.” 

CHICAGO  SUNDAY  TIMES 

“Handsomely  produced,  splendidly  acted,  will 
appeal.” 

FILM  DAILY 

“Contains  the  passion,  pride  and  prejudice  of 
splendid  drama.” 

N.  Y.  TIMES 


Cash  in  at  any  of  these  exehunges  : 

New  York  •  Philadelphia  •  Albany  •  Buffalo 
New  Haven  •  Louisville  •  Washington  •  Detroit 
New  Orleans  •  Pittsburgh  •  Cleveland  •  Boston 
Cincinnati  •  Charlotte  •  Atlanta  •  Indianapolis 

FIRST  DIVISION 

HARRY  H.  THOMAS,  President 
Executive  Offices,  RKO  Building,  Radio  City,  New  York 


. ^  - ^  Ph|-|orlal>.Hio  Pa  -  A  r.  ♦  nf  Mor.W  7 


1935-36 
PRESENTS 
ITS  CARD! 


£ 

A  1  r 


fro*1- 
v  V' 

aS  CP8*  *  O^  A  ^  tVvet  °A  ^ 

t°  ^  oWei  ^To6  a  •  ^ 

xV^e  ^cse  ^  \e^  . * 

e^  Ce^le^  A  ^ 

tfAAe  A  VxC 
Atve  \ACA’  V 

co^Ve 


Three  distinguished  players  join  hearts  in  a  drama  of 
tender  beauty,  love  and  sacrifice. .  .each  giving  the  finest 
individual  performances  of  their  careers!  Alone,  they 
were  superb... together,  they  enact  a  story... the  poignant 
beauty  of  which  will  linger  long  in  your  memory! 


amite 


with  JANET  BEECHER  •  JOHN  HALLIDAY  •  HENRIETTA  CROSMAN  •  FRIEDA  INESCORT 

FROM  THE  PLAY  BY  GUY  BOLTON  •  DIRECTED  BY  SIDNEY  FRANKLIN 


JZeLadLtlx*  UNITED  ARTISTS 


NOW 


Sep  1  ’  3  5  pg.  5 


Sep  1’35  pg.  6 


The  first  of  a  great  new  *i 


CJUvimce, 


t 


with  WILLIAM  BOYD  •  JIMMY  ELLISON 

Directed  by  Howard  Bretherton 


Clarence  Mulford’s  famous  nov¬ 
els  have  sold  over  3,000,000 
copies  and  have  been  read  by 
20,000,000.  A  great  audience 
awaits  these  pictures  .  .  .  . 


*  * 


es  of  Western  pictures  . . . 

Modfo^d'i 


PAULA  STONE  •  GEORGE  HAYES 

A  Harry  Sherman  Production 


Read  these  rave  reviews: 


"'Hop-A-Long  Cassidy'  will  hit.  Boyd  rings  the  bell  as  Western 
star.  This  is  a  grand  opening  number  for  Paramount’s  new 
series  of  westerns.  Everything  a  western  should  have  has  gone 
into  the  making  of  'Hop-A-Long  Cassidy'  and  has  been  handled 
in  the  shrewdest  manner  by  experienced  brains  who  know  their 
westerns  and  their  showmanship.  — Hollywood  Reporter 

"Smart  casting  and  a  showmanlike  production  give  this  an  edge 
as  an  unusual  action  type  of  picture.  The  story  for  the  first  of  the 
series  moves  rapidly  and  ends  on  a  note  which  leaves  the  audience 
anticipating  adventures  to  be  produced  later." 

— Motion  Picture  Daily 


"Ace  Entertainment!  First  of  the  'Hop-A-Long  Cassidy  stories  by 
Clarence  E.  Mulford  to  be  transferred  to  the  screen  by  Harry 
Sherman  is  a  fast-moving,  ably  enacted  action  yarn  that  stacks  up 
as  ace  entertainment.  Particularly  in  the  spots  where  western 
pictures  have  a  strong  appeal  this  one  will  have  little  trouble 
standing  up  nicely."  —Hollywood  Variety 

"Every  exhibitor  who  can  possibly  run  a  Western  will  want  to  play 
this.  This  well-produced,  interesting  yarn  has  plenty  of  action, 
beautiful  scenery  that  you  don’t  see  in  every  outdoor  picture,  a 
nice  smattering  of  comedy,  some  romance  and  a  cast  that  handles 
its  work  very  well."  — f//m  Daily 


IF  IT’S  A  PARAMOUNT  PICTURE  IT’S  THE  BEST  SHOW  IN  TOWN! 


Sep  1  ’ 35  pg.  8 


FAST  ACTION! 

Screaming,  teeming  with 
new . . .  and  more . .  .West¬ 
ern  thrills  than  Buck  and 
his  wonder  horse,  Silver, 
have  ever  brought  you! 


Carl  Laemmle  presents 


A  Universal  Picture  with 
MURIEL  EVANS 
EDDIE  PHILLIPS 
BRYANT  WASHBURN 
Original  story  by 
Cherry  Wilson 
Directed  by  Ray  Taylor 
Produced  by 
Buck  Jones  Productions 


«  7s  m, 


A  sa?nple  of  the  ad  campaign  that 
will  help  you  wham  across  Universal’ s 
newest  Western  feature. 


THE 


PAGE 


EDITOR'S 


Vol.  17,  No.  17 


September  1,  1935 


The 


Philadelphia 


Checked  Circuits 

•  WHILE  THE  CIRCUIT  affected  may 
not  classify  it  under  heading  of  smart 
business,  the  distributor  who  checked  cir¬ 
cuit  houses  recently  to  find  out  that  the 
circuit  was  buying,  on  a  flat  rental  basis, 
pictures  which  turned  in  astonishing,  large 
grosses  must  be  given  credit  for  refusing  to 
take  nothing  for  granted.  With  indepen¬ 
dents  not  getting  the  better  of  it  these  days, 
many  have  wondered  how  circuits  have  been 
buying. 

in  most  cases,  where  the  chain  has  a  whip 
in  the  form  of  closed  situations,  it  can 
usually  write  its  own  terms  but  when  a  dark 
check  reveals  amazing  grosses,  even  the 
circuit  won’t  deny  that  their  film  buying 
has  been  darn  cheap.  What  is  sauce  for 
the  inde  should  be  sauce  for  the  circuit. 


EXHIBITOR 

Circulating  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware.  Issued  on  the  1st  and  15th 
of  each  month  by  Jay  Emanuel  Publications,  Inc.  Publishing  office,  219  North  Broad  Street,  Philadelphia. 
Branches  at  1600  Broadway,  New  York  City;  Washington,  D.  C.  Jay  Emanuel,  publisher;  Paul  J. 
Greenhalgh,  advertising  manager;  Herbert  M.  Miller,  managing  editor.  Subscription  rates:  $2  for  one 
year.  $5  for  three  years.  Single  copies,  15c  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware. 
Publishers,  also,  of  THE  NATIONAL  EXHIBITOR  of  Washington  and  THE  NEW  YORK  STATE  EXHIBITOR. 
Address  all  communications  to  the  Philadelphia  office. 


National  Loss 


THE  nation  now  knows  what  Will  Rogers  meant  to  it. 
That  he  was  a  national  figure  no  one  ever  disputed,  but 
that  he  was  a  personal  friend  of  perhaps  every  family  in  this  country 
was  revealed  by  his  untimely  death  in  Alaska,  August  15. 

Will  Rogers  was  more  than  a  Fox  star;  he  was  more  than  a  box 


Place  for  Dramas 


office  attraction  for  thousands  of  theatres.  He  was  an  American 


•  WITH  MORE  comedy  features  being- 
produced,  there  seems  to  be  a  place  for 
serious  shorts,  perhaps  3-reels  in  length. 
Metro  hit  on  something  in  its  “Crime 
Doesn’t  Pay”  series,  while  Educational  has 
had  a  couple  of  specials  devoted  to  travel 
adventures. 

People  like  to  laugh  at  a  feature,  but  good 
program  balancing  demands  contrast  in  a 
program,  especially  when  comedy  features 
have  been  so  plentiful.  Inasmuch  as  good 
two-reel  comedies  continue  to  be  so  tough 
to  make,  perhaps  some  experimenting  in  the 
dramatic  field  might  lead  to  a  new  type 
short  or  featurette. 


Cancellation  Evasion 

•  DISTRIBUTORS  who  persist  in  includ¬ 
ing  westerns  on  complete  contracts  so  that 
their  omission  takes  the  10%  cancellation 
privilege  from  the  theatres  aren’t  fooling 
anyone.  Some  tried  it  last  season  and 
learned  that  such  tactics  do  not  pay.  Ex¬ 
hibitors  who  are  willing  to  make  a  deal  for 
all  product  but  omitting  westerns  because 
they  never  play  that  type  should  insist  that 
westerns  should  not  be  considered  in  the 
trading. 

Not  only  is  the  distributor’s  insistence 
unfair  but  no  arbitration  hearing  would 
ever  uphold  that  side  of  the  argument. 


Short  Product 


ambassador,  a  good  national  influence,  a  person  who  not  only  pro¬ 
vided  millions  with  clean  entertainment,  but  a  figure  who  could  be 
depended  upon  to  keep  the  nation  in  good  humor. 

That  many  people  who  would  not  otherwise  go  into  a  theatre 
went  only  because  Will  Rogers  was  the  star  will  not  be  doubted 
by  anyone.  Rogers  brought  a  new  audience  to  the  theatre.  He  was 
a  guarantee  to  families  everywhere  that  they  could  see  a  real,  down- 
to-earth  show  whenever  one  of  his  pictures  appeared. 

To  say  that  he  will  be  missed  is  putting  the  case  mildly.  Rogers’ 
passing  is  a  loss  not  only  now  but  forever.  No  one  will  ever  take 
the  place  of  this  philosopher-actor,  this  good-natured,  plain  come¬ 
dian  who  brought  into  his  picture,  radio  and  newspaper  work  prin¬ 
ciples  of  common  sense  mingled  with  lines  that  tickled  funny  bones 
of  all  classes  in  this  country. 

His  death  should  not  remove  from  the  current  scene  any  pic¬ 
tures  which  he  has  made.  His  two  new  unreleased  films,  “Steam¬ 
boat  ’Round  the  Bend”  and  “In  Old  Kentucky,”  should  prove  once 
again  what  a  hold  he  had  on  his  public. 

Few  in  the  industry  realized  what  an  outstanding  figure  Will 
Rogers  was  until  his  untimely  death  occurred. 

The  place  he  held  because  of  his  personal  appeal  and  his  in¬ 
sistence  that  all  his  pictures  be  kept  to  the  type  that  the  whole 
family  would  prefer  paid  dividends  not  only  in  the  form  of  profits 
but  also  as  good  will  for  the  motion  picture  business. 

The  industry  has  lost  one  of  the  most  valued  members  but  it 
knows  well  that  Will  Rogers  has  left  behind  a  legacy  that  it  will 
never  forget. 


•  AS  LONG  AS  companies  fail  to  deliver 
all  product  promised,  exhibitors  will  be  left 
in  a  difficult  position.  A  5%  elimination 
on  a  season’s  output  is  enough  (if  the  ex¬ 
hibitor  buys  50  pictures,  the  producer 
should  make  at  least  45-47),  but  some  pro¬ 
ducers  fall  far  short  of  the  mark. 

The  exhibitor  likes  to  buy  enough  pictures 
to  last  him  through  the  season,  yet  gener¬ 
ally  he  finds  that  he  has  to  go  out  and  buy 
more  pictures  (if  there  are  still  some  avail¬ 
able),  a  practice  which  sees  him  getting- 
features  that  usually  aren’t  strong  and 
which  do  not  help  his  grosses.  Then  again, 
because  companies  are  short  on  delivery,  the 
exhibitor  has  to  play  pictures  he  might 
ordinarily  cancel. 

The  situation  is  one  that  occurs  every 
season,  yet  the  distributor  keeps  on  doing 
the  same  thing.  It  does  not  seem  fair.  The 
customer  has  no  protection,  yet  if  he  over¬ 
buys  he  is  classed  as  monopolistic. 


Lights  Out 


10 


Sep  1  ’35 


THE  PHILADELPHIA  EXHIBITOR 


New  Record  Certain  in  Attendance  at 
1935  “Exhibitor” -Variety  Club  Tourney 


Team  Play  for  President’s  Cup  Innovation — Whitemarsh 
Selection  Hailed  by  Industry — Prizes  Reach  Peak — Old- 
timers,  Execs  Coming 


With  both  attendance  and  number  of  prizes  expected  to  set  a  record,  the  1935 
industry  golf  tourney  sponsored  bv  The  Exhibitor  and  Variety  Club,  Tent  No.  13, 
September  20,  at  Whitemarsh  Country  Club,  is  proceeding  full  swing. 


Prizes  (see  list  elsewhere)  are  coming  in 
daily  and  it  is  probable  that  a  new  high  will 
be  set. 

Prizes  are  topping  all  other  years  with  Carl 
Laemmle,  Bob  Mochrie,  Phil  Reisman  and  oth¬ 
ers  taking  an  immense  interest  and  donating 
outstanding  gifts. 

Entries  are  also  coming  in  fast  with  some 
received  from  home  office  executives  Harry  M. 
Warner,  Andy  Smith,  Jr.;  RKO  executives 
Jules  Levy,  Ed  McEvoy ;  National  Screen’s 
George  Dembow.  “Doc”  Schad,  who  never 
misses  a  tourney,  will  be  down  with  other 
veterans. 

A  new  practice  will  see  play  for  the  Presi¬ 
dent’s  Cup,  contributed  by  the  Variety  Club, 
to  the  winner  of  a  four  two-man  team  play. 
Teams  from  New  York,  Philadelphia  and 
Washington  are  expected  to  compete. 

John  Bethell,  local  RCA  representative,  has 
co-operated  to  the  extent  of  furnishing  a  P.  A. 
system  for  the  tournament  with  a  special  truck, 
which  will  not  only  allow  announcements  to  be 
made  at  the  dinner  dance  but  also  on  the  fair¬ 
way  during  the  afternoon. 

September  1  Sees  Equal 
Rights  Law  in  Effect 

Measure  Affects  Theatres 
as  Well  as  Others 


September  1  sees  the  new  equal  rights 
law  going  into  effect. 

Theatremen  will  be  affected  by  the  law, 
whose  provisions  have  been  outlined  in  other 
issues  of  The  Exhibitor. 

Showing  the  nationwide  interest  in  the  law, 
a  recent  dispatch  to  The  Nciv  York  Times  had 
the  following  to  say : 

“No  matter  how  sincere  some  of  the  legisla¬ 
tors  and  Governor  Earle  were  in  making  the 
bill  a  law,  reviews  of  the  work  of  the  sessions 
almost  invariably  attributed  this  piece  of  legis¬ 
lation  simply  to  a  play  of  politics  between  the 


Reisman  from  London 

From  Phil  Reisman,  RKO  foreign 
head,  in  London,  England,  came  this 
cable: 

HAPPY  AGAIN  PRESENT  ANNUAL 
TROPHY  HOPE  TOURNAMENT  USUAL 
SUCCESS 

All  of  which  proves  that  the  Septem¬ 
ber  20  tourney  has  an  international 
appeal. 


THE  PRIZES 

At  press  time,  it  had  been  indicated  that 
trophies  and  prizes  would  be  donated  by 
the  following: 

Berio  Vending  Company 

Ben  Amsterdam-Atlantic  Theatres 

Horlacher  Delivery  Service 

M.  E.  Comerford 

Andy  Smith 

Harry  H.  Thomas-First  Division 
Globe  Ticket  Company 
Joe  Bernhard 
W.  Ray  Johnston 
Jules  Levy 
Jack  Cohn-Columbia 
Louis  J.  Appell 
A1  Lichtman 
Ned  Depinet 
John  Clark 
National  Screen 
Celebrity  Pictures 

Paul  Terry-Toons  Trophy - Presented  by 

Harvey  Day 

National  Theatre  Supply  Company 
American  Heating  and  Ventilating 
George  Schaeffer-Paramount  Pictures 
Variety  Club-President’s  Cup 
National  Penn  Printing-National  Kline 
Poster 

Warner  Brothers  Pictures 

Phil  Reisman 

Bob  Mochrie 

Jimmy  Grainger 

RCA  Photophone  (Radio) 

Carl  Laemmle-Universal 
Ross  Federal 


Democratic  and  Republican  parties  over  the 
Negro  vote.  After  their  long  tradition  of  un¬ 
broken  Republican  voting  the  Negroes  of 
Pennsylvania  joined  rather  extensively  in  the 
Democratic  landslide  in  1932  and  in  1934  they 
helped  to  elect  a  Democratic  United  States 
Senator  and  Governor. 

“A  man  well  qualified  to  speak  for  the  better 
class  of  Negroes  in  Pittsburgh  made  this  state¬ 
ment  :  ‘We  have  no  thought  of  crashing  hotels 
or  other  places  of  that  character  where  we  are 
not  wanted,  but  we  do  insist  upon  our  civic 
rights  and  for  decent  treatment  in  matters  of 
public  accommodation.  Especially  in  Pittsburgh 
do  Negro  taxpayers  resent  seeing  their  children 
chased  from  swimming  pools  their  parents 
helped  to  pay  for  and  maintain.’ 

“Of  Pennsylvania’s  population  of  9,631,350 
by  the  1930  census,  431,257,  or  4.5  per  cent,  were 
classified  as  Negroes ;  the  colored  population  of 
Philadelphia,  219,599,  or  11.3  per  cent,  of  the 
whole ;  in  Pittsburgh,  54,983,  cr  8.2  per  cent., 
of  the  whole” 

Reports  were  current  that  the  Bellevue-Strat- 
ford  had  been  engaged  by  negro  leaders  for 
an  affair  to  be  held  September  1,  with  delega¬ 
tions  from  various  cities  nearbv. 


Hail  MacEvoy 

Eddie  MacEvoy,  RKO  district  man¬ 
ager,  is  expected  to  be  a  guest  at  the 
September  20  tournament. 

For  the  benefit  of  anyone  who  might 
be  teamed  with  him  the  following  notes 
may  be  interesting: 

He  says  that  if  a  town  hasn’t  a  the¬ 
atre,  he  has  never  been  in  it.  .  .  .  He 
takes  rocks  from  any  spot  (he  recently 
attended  a  golf  tournament  at  an  east¬ 
ern  spot  and  brought  his  wife  a  250-lb. 
rock  for  her  rock  garden).  .  .  .  He 
manages  to  fall  overboard  every  once  in 
a  while  but  always  comes  up  holding  his 
watch,  shouting  “Somebody  grab  this 
for  me.”  .  .  .  He  is  a  proud  father  of 
5  kids  (including  twins). 


TOURING 

With  AL  KATZ 


Nat  Rubin  acted  as  assistant  manager  at  the 
Bromley  Theatre  while  Joe  Feldman  was 
on  his  vacation  and  also  when  Dave  Title- 
man  went  on  his  vacation. 

Hill  Theatre  painted  up  for  the  fall  season. 

Leonard  Mayer  is  managing  the  new  Band 
Box  Theatre,  Germantown.  House  was 
completely  refurnished  and  reoutfitted, 
with  beautifully  painted  walls  and  furnish¬ 
ings.  Lounge  is  outstanding. 

Tom  Adams,  manager.  Colonial  Theatre 
baseball  team,  made  up  of  Germantown 
district  S-W  employees,  is  looking  for 
games.  House  played  two  games  with 
Loew’s,  Wilmington. 

Frank  Tagye,  assistant  manager,  German¬ 
town  Theatre,  went  to  Wildwood  for  a 
vacation. 

First  outing  of  Morris  Gerson  theatre  em¬ 
ployees  is  being  held  this  month  at  Hat- 
boro.  With  beer,  hot  dogs,  games,  etc., 
scheduled,  it  looks  like  a  big  time.  Morris 
Gerson  is  giving  the  picnic  as  his  apprecia¬ 
tion  of  his  employees’  loyal  services. 


MPTO  Expression 

The  MPTO  wired  to  Mrs.  Will  Rog¬ 
ers  a  sincere  expression  of  regret  follow¬ 
ing  the  death  of  the  famed  American. 
The  wire  said: 

“It  was  a  severe  shock  news  re¬ 
ceived  of  the  untimely  and  sudden  death 
of  your  husband  Will.  One  of  the  out¬ 
standing  sterling  characters  in  public 
life  as  well  as  the  moving  picture  indus¬ 
try.  His  life  as  exemplified  by  his  ster¬ 
ling  wholesome  qualities  will  be  the  shin¬ 
ing  beacon  for  which  Young  America 
should  strive.  This  industry  mourns  an 
irreparable  loss  and  this  organization  ex¬ 
tends  to  you  and  your  family  its  sincer- 
est  prayers  for  alleviation  in  the  hour  of 
this  great  bereavement.” 


THE  PHILADELPHIA  EXHIBITOR  Sep  1’35  11 

Co-operation  by  “The  Exhibitor”  Brings 
100%  Record  by  Theatres  in  Tax  Returns 


Senior  Counsel  McHugh  Says  Houses’  Showing  Is  Perfect 
— Gross  Must  Be  Shown-New  Supplements  Announced 
By  Department 

Credit  for  the  prompt  action  of  theatres  throughout  the  State  in  obtaining  per¬ 
mits  under  the  new  state  amusement  act,  reporting  the  new  taxes  and  following  the 
directions  of  the  Department  of  Revenue  was  given  by  its  counsel,  Manus  McHugh, 
in  a  statement  issued  August  23,  to  The  Exhibitor. 


Rizzo  Opening  Set 

Clem  Rizzo  will  open  his  new  equip¬ 
ment  headquarters  at  1224  Vine  street, 
next  week,  but  the  official  opening  is 
scheduled  for  September  16,  at  which 
lime  a  gala  day  is  planned. 

Those  who  have  had  occasion  to  drop 
n'o  the  new  quarters,  which  were  still 
being  completed,  at  this  writing,  mar- 
vtiitu  ai  the  effects  Clem  has  gained 
and  they  say  that  he  is  setting  new  rec¬ 
ords  for  stock,  utility,  novel  ideas,  etc. 


LOCAL  RELEASE  DATES 
PARAMOUNT 

Without  Regret,  August  16-22. 

Accent  on  Youth,  August  22-28. 

COLUMBIA 

Girl  Friend,  August  17-23. 

Atlantic  Adventure,  August  24-27;  She 
Married  Her  Boss,  August  25-29;  Together 
We  Live,  August  28-30. 

WARNERS 

Bright  Lights,  August  30;  Page  Miss  Glory, 

August  30. 

UNITED  ARTISTS 

Call  of  the  Wild,  August  24. 

FIRST  DIVISION 

Death  from  a  Distance,  September  19;  Java 
Head,  August  23;  Honeymoon  Limited,  July 
24;  Make  a  Million,  August  15;  Cheers  of  the 
Crowd,  September  14. 

METRO 

Bonnie  Scotland,  August  29;  Anna  Kare¬ 
nina,  August  31;  Here  Comes  the  Band,  Sep¬ 
tember  5. 

MASTERPIECE 

Rustler’s  Paradise,  Outlaw  Tamer,  Septem¬ 
ber  1;  Reckless  Roads,  September  15;  North 
of  Arizona,  September  10. 


Rogers  Tribute 

Out  of  respect  to  the  memory  of  Will 
Rogers,  offices  of  the  Fox  Film  Corpora¬ 
tion  and  its  exchanges  closed  August 
22.  Theatres  operated  by  National  The¬ 
atres  Corporation  darkened  their  screens 
for  two  minutes  during  that  afternoon. 

Motion  picture  screens  throughout 
the  nation  were  darkened  two  minutes 
at  an  appropriate  time  after  2  P.  M., 
August  22  as  a  last  tribute  to  Will  Rog¬ 
ers.  Funeral  services  for  the  actor, 
humorist  and  writer  who  died  with  Wiley 
Post  the  aviator  in  an  airplane  crash  in 
Alaska  were  held  in  Hollywood  at  2 
P.  M.  Pacific  Coast  Standard  Time. 

Reports  received  at  the  office  of  the 
Motion  Picture  Producers  and  Distribu¬ 
tors  of  America  indicate  that  more  than 
12,000  theatres  in  all  sections  of  the 
United  States  participated. 


Independent  Exchanges’ 
September  Releases  Strong 

State  Rights  Distributors  List 
Important  Product 

Survey  of  the  releases  from  the  leading 
states  rights  distributors  on  Vine  Street 
show  an  important  listing  of  September 
product. 

Here  are  the  leaders : 

Masterpiece 

September  1 — “Rustler’s  Paradise,”  with 
Harry  Carey;  “Outlaw  Tamer,”  with  Lane 
Chandler;  September  10 — “North  of  Arizona,” 
with  Jack  Perrio ;  September  15— “Reckless 
Roads,”  with  Judith  Allen,  Lloyd  Hughes. 

Preferred 

September  releases  include  “Man  from  Gun- 
town,”  with  Tim  McCoy ;  “Rip  Roaring  Riley,” 
melodrama,  with  Grant  Withers,  Lloyd  Hughes, 
Marion  Burns ;  “Sky  Bound,”  an  aviation  pic¬ 
ture  made  with  the  co-operation  of  the  U.  S. 
Naval  base  at  San  Diego,  with  Lloyd  Hughes, 
Lona  Andre,  Grant  Withers;  “Danger  Ahead,” 
a  Peter  B.  Kvne  story,  with  Lawrence  Grey, 
Fuzzy  Knight,  Sheila  Mannors ;  “Hot  Off  the 
Press,”  with  Jack  LaRue  and  Virginia  Pine; 
“6  Gun  Justice,”  with  Bill  Cody;  “Lightning 
Triggers,”  with  Reb  Russell;  “Gun  Smoke,” 
with  Buck  Coburn. 

Schaeffer-Starkman 

Joe  Schaeffer  and  Dave  Starkman  are  opening 
a  new  independent  exchange  at  1316  Vine 
Street  to  handle  unusual  films  as  well  as  various 
forms  of  chance  games.  Oscar  Neufeld  is 
associated  in  an  advisory  capacity.  Both  Schaef¬ 
fer  and  Starkman  have  excellent  reputations 
during  their  many  years  in  the  local  territory 
and  the  new  exchange  should  get  support  from 
the  trade.  First  releases  include  several 
DuWorld  pictures,  such  as  “Man  Who  Changed 
His  Name.”  some  Olympic  pictures ;  “World 
in  Revolt,”  others. 

Hollywood 

With  several  Liberty  pictures  available,  John 
Colder  is  lining  up  some  more  Hollywood  prod¬ 
uct.  “Dizzy  Dames,”  “Born  to  Gamble”  and 
“The  Old  Homestead”  are  the  latest  trio  of 
Liberty  pictures. 

Other  states  right  distributors,  Action  Pic¬ 
tures,  Peerless,  Capitol,  Charlie  Klang  has  also 
lined  up  important  product  for  the  new  season 
with  every  expectation  that  productions  will 
set  a  new  high. 


“Due  to  the  splendid  co-operation  of  The 
Exhibitor  in  furnishing  its  mailing  facilities, 
publishing  the  tax  regulations  and  explicit  in¬ 
formation  regarding  the  tax  and  various  other 
services,”  McHugh  said,  “every  theatre  obtained 
its  permit  and  filed  its  return  promptly.” 

Pleased  with  the  “splendid  manner  in  which 
the  theatres  are  reporting  the  tax  and  deeply 
grateful  to  The  Exhibitor,”  McHugh  denied 
reports  that  some  theatres  have  not  applied  for 
permits. 

It  is  important  to  know  that  theatres  must 
show  gross  business  in  filing  the  tax  returns. 

Additional  supplements  to  the  tax  regulations 
were  announced  by  McHugh  (see  ether  pages). 

John  C.  Morlock,  chief  of  stamp  and  amuse¬ 
ment  taxes,  was  on  the  air  here  recently  ex¬ 
plaining  the  various  taxes  over  a  Philadelphia 
station.  He  also  sent  letters  to  all  amusement 
enterprises  explaining  the  tax. 


Warner  Corporate  Notice 

Notice  has  been  given  that  articles  of  mer¬ 
ger  would  be  filed  with  the  Department  of  State 
of  the  Commonwealth  of  Pennsylvania,  at  Har¬ 
risburg,  Pennsylvania,  August  31,*by  the  War¬ 
ner  Bros.  Theatres,  Inc.,  with  principal  place 
of  business  at  Philadelphia,  and  Appell  Amuse¬ 
ment  Company,  with  principal  place  of  business 
at  York,  for  the  purpose  of  obtaining  a  certi¬ 
ficate  of  merger,  under  the  provisions  of  the 
Business  Corporation  Law  of  the  Common¬ 
wealth  of  Pennsylvania.  The  surviving  corpora¬ 
tion  shall  be  known  as  Warner  Bros.  Theatres, 
Inc.,  with  its  principal  place  of  business  at 
Fidelity-Philadelphia  Trust  Bldg.,  123  South 
Broad  Street,  Philadelphia. 


Eagle  Incorporates 

A  state  charter  to  rent  and  operate  motion 
picture  theatres  has  been  granted  to  the  Eagle 
Theatre  Company,  Philadelphia.  Incorporators 
are :  D.  E.  Milgram,  Joseph  A.  Miklasiewicz, 
all  of  Philadelphia.  Capital  stock  is  listed  at 
$2500. 


Inspectors  Dismissed 


Dismissal  of  three  movie  inspectors 
from  the  State  Department  of  Educa¬ 
tion  was  announced  August  20  as  fol¬ 
lows: 

Susanne  C.  Connors,  Washington, 
salary,  $1860;  Bertha  W.  Eddins, 
Coatesville,  $1500,  and  Albert  L.  Por¬ 
ter,  Scottdale,  Westmoreland  County, 
$1620. 


12 


Sep  1  ’  3  5 


THE  PHILADELPHIA  EXHIBITOR 


INDUSTRY  MIRROR 


A  concise  survey  of  peak  national  high¬ 
lights  .  .  .  written  with  a  new  slant  .  .  . 
Covering  all  industry  divisions. 


EXHIBITION 


Buying  Combine  ( Continued ) 

The  IEPA-sponsored  buying  combine  move¬ 
ment  apparently  progressed  very  little  last  fort¬ 
night.  IEPA  leader  Morris  Wax  left  town 
for  a  few  weeks’  vacation  to  fight  his  annual 
hay  fever  attack. 

To  Atlantic  City  went  IEPA  leader  Harry 
Fried,  active  in  the  buying  combine  movement. 
Jersey’s  Allied  heard  Allied  board  chairman 
Abram  Myers  indicate  in  convention  that 
through  combination  indes  should  get  buying 
strength.  Whether  this  will  help  the  buying 
combine  movement  could  not  yet  be  ascer¬ 
tained. 


JttP  Candid  Photo 
Attorney  Milton  C.  Weisman 

The  booking  combine  made  a  contact 

From  New  York  reports  came  that  the  local 
buying  combine  enthusiasts  were  .contacting  at¬ 
torney  Milton  „C;  .Weisman,  lately  .associated 
with. a. ue.w  100-house  inde  circuit  now  forming 
in  the  territory  there,  regarding  the  local  com¬ 
bine,  that  attorney  Weisman  (active  in.  the 
metropolitan  Independent  Theatre  Owners’ 
Association,  headed  by  president  Harry  Brandt) 
was  being  asked  to  give  his  views  on  the  sub¬ 
ject. 


Higgins  Reorganization 

In  Shamokin,  this  week,  referee  in  bank¬ 
ruptcy  Lee  Francis  Lybarger  heard,  in  Freder¬ 
ick  B.  Moser’s  law  offices,  consideration  for  a 
reorganization  plan  under  Section  77B,  Bank¬ 
ruptcy  Act,  for  the  Higgins  Enterprises  the¬ 
atres. 

•  Filed  in  District  Court  for  the  Middle  Dis¬ 
trict,  the  plan  affects  the  Higgins  theatre  prop¬ 
erties  in  Shamokin,  Pottsville,  Tamaqua,  with 
$825,000  assets.  Income  from  April  1.  1934- 
March  31,  1935,  totalled  $123,556.24,  disburse¬ 
ments  $123,556.24,  leaving  a  $390.03  deficit. 
President  John  F.  Higgins  heads  the  company, 
with  Harry  A.  Nagle  secretary. 

ASCAP  Rebuffed 

Exhibitors  in  this  territory  who  get  consola¬ 
tion  from  what  happens  in  other  states,  might 
note  with  interest  the  decision  by  the  far  west 
Washington  Superior  Court  'enjoining  the 


ASCAP  from  conducting  business  until  further 
court  order  in  that  state.  Meanwhile,  exhibi¬ 
tors  are  not  required  to  pay  royalties  ;  ASCAP 
cannot  prevent  them  from  using  members’ 
musical  compositions. 

Wisconsin  passed  a  law  requiring  music  brok¬ 
ers  to  pay  a  five  per  cent  tax  on  national  gross. 
All  must  be  licensed,  strictly  regulated. 


Staff  Union 

From  Atlantic  City,  last  fortnight,  came  a  re¬ 
port  that  should  prove  interesting  to  theatre 
employees. 

Permitted  by  the  American  Federation  of 
Labor  will  be  a  union  for  ticket  takers,  box 
office  employees,  theatre  custodians,  other  the¬ 
atre  help,  according  to  the  executive  council’s 
decision. 


Playdate  Injunction 

From  faroff  Wisconsin,  last  week,  came  the 
report  that  a  temporary  restraining  order  had 
been  granted  Fox,  Metro-Goldwyn-Mayer,  who 
are  seeking  an  injunction  to  prevent  the  state 
from  enforcing  the  recently  enacted  law  ban¬ 
ning  preferred  playdates. 

Tentative  hearing  was  set  for  September  30. 


West  Chester  Suit  Settled 

What  others  had  predicted  came  to  pass  last 
fortnight  when  the  tiff  between  West  Chester 
Garden  Theatre  operator  Dave  Milgram,  Fox 
Film  Corporation,  which  had  entered  the  suit 
stage,  was  settled  amicably.  Reported  was  an 
arrangement  whereby  the  Garden  would  get 
50%  Fox  product  for  1935-1936,  1936-1937. 

The  suit,  which  had  reached  into  advanced 
stages,  is  now  to  be  discontinued  of  record.  At¬ 
torney  for  Milgram  was  ex-congressman  Ben 
Golder;  for  Fox,  A1  Cohen. 

Thus  another  local  industry  conflict  which 
had  threatened  to  break  forth  into  a  trouble¬ 
some  matter  had  been  adjusted  because  cooler 
heads  prevailed. 


Operator  Rumors  Denied 

While  Vine  streeters  heard  that  Local  307, 
IATSE,  was  enjoying  a  period  in  which  work 
was  so  plentiful  that  Camden,  Wilmington 
members  had  been  transferred  to  the  local 
field,  local  307  executive  Horace  Johns  denied 
any  such  talk,  also  indicated  that  no  new  per¬ 
mit  men  had  joined  the  body. 

Reason  for  prosperity  for  307  men  was  said 
to  be  the  many  theatre  openings  in  the  terri¬ 
tory,  in  addition  to  the  rush  expected  when 
Sunday  movies,  begin,  at  which  time  each  oper¬ 
ator  must  get  one  day  off  each  week,  according 
to.  state  law. 

Meanwhile,  prosperity  still  continued  for  the 
boothmen  in  Atlantic  City  where  doubling  up 
continued  in  leading  theatres. 

Hearing  all  the  above,  local  exhibitors  who 
have  been  playing  ball  with  Local  307  at  higher 
rates  than  those  given  by  Keystone  State  oper¬ 
ators  or  non-union  help,  wondered  if  adjust¬ 
ments  would  come  forth  during  the  new  season. 


Musicians  Tiff 

Possibility  that  both  the  Stanlev-Warner 
Earle,  the  independently  operated  Fox  Theatre 


might  go  all-movie  appeared  this  week  as  it 
was  indicated  that  the  annual  tiff  between 
houses  using  musicians  and  the  musicians’  union 
had  begun. 

Heard  were  reports  that  the  Earle,  now  us¬ 
ing  15  men,  wanted  only  12  during  the  new 
season ;  that  the  Fox,  formerly  with  a  24  high, 
but  playing  the  summer  with  16-18  men,  wanted 
to  keep  the  lower  limit.  Though  the  musicians 
made  compromise  offers,  no  settlement  ap¬ 
peared. 

The  musicians  have  indicated  that  they  want 
two  bands  in  each  theatre,  splitting  time,  with 
scales  that  would  total  higher  than  that  now 
being  received  by  one  band.  The  theatres’  re¬ 
ply  that  rehearsal  trouble,  etc.,  would  result, 
outside  of  the  increase. 

Musicians’  union  head  Romeo  Celia  declared 
this  week  that  Aug.  30  (past  press  time)  would 
tell  whether  the  two  houses  would  be  musi- 
cian-less.  He  indicated  that  while  the  houses 
wanted  less  men,  the  union  wanted  more  men. 

That  the  Fox  contract  ran  until  September  5, 
that  the  Stanley -Warner  Earle  contract  ran 
until  August  31  was  indicated  by  him. 

So  serious  did  the  tiff  appear  that  the  Earle, 
after  tentatively  pencilling  in  a  Major  Bowes 
amateur  unit,  failed  to  schedule  the  group 
rather  than  be  left  with  a  stage  show  without 
musicians. 

Only  these  two  downtown  houses  would  be 
affected. 


Steifels  in  Headlines  ( Continued ) 

Now  Fay’s  Theatre-operating  Sam  Steifel 
continued  to  contribute  not  only  in  the  news¬ 
prints  but  in  the  air  last  fortnight.  Visitors 
to  Atlantic  City’s  boardwalk  observed  an  auto¬ 
gyro  behind  which,  up  above,  trailedheadlines 
which  indicated  that  not  only  was  Samuel 
Steifel  the  leading  colored  theatre  manager  but 
that  Fay’s  Theatre  would  open  soon. 

Meanwhile,  entrepreneur  Steifel  asserted  that 
he  has  already  signed  up  $60,000  negro  band, 
entertaining  talent  until  January  1,  1936,  that 
Fay’s  would  open  September  6  with  famed  band 
leader  Louis  Armstrong. 

Intending  to  start  the  season  right,  maestro 
Steifel  spent  $6000  for  bis  first  week’s  show. 


Allied  Jersey  Meet 

Because  many  Allied  Jersey  members  are 
also  IEPA  members,  because  the  local  IEPA 
is  an  Allied  States  Association  affiliate,  many 
film  men  from  this  district, exchangemen,  equip¬ 
ment,  premium  dealers  attended  the  August 
21-23  Allied  Jersey  convention  at  Atlantic 
City’s  Ritz  Carlton,  helped  swell  the  attendance 
to  an  estimated  100-200. 

Highlights  were  President  Sidney  Samuel- 
son’s  refusal  to  serve  for  a  new  term,1  his  ulti¬ 
mate  decision  to  retain  the  office  for  only  two 
months  when  a  nominating  committtee  failed  to 
present  a  suitable  slate.  Registered  as  a  two 
months  recess,  the  body  hopes  to  pick  a  president 
in  the  interim. 

Abram  Myers  told  exhibitor  listeners  inde¬ 
pendents  should  combine  to  get  advantages  cir¬ 
cuits  now  have ;  President  Samuelson  rapped 
money  awards,  saying  that  houses  using  it  might 
find  themselves  subject  to  a  state  $2,000  fine;  a 
plea  for  pictures  for  the  small  town  was 
made ;  preferred  playing  time  was  discussed. 


Sep  1 1 35  pg.  12A 


HIS  WEEK, 


picture  theatres 


throughout  the  country  are  reverberating 


to  the  acclaim  of  a  great  star 


•  •  •  • 


Sep  1 T  3  5  pg.  12B 


Sep  1 T 3 5  pg.  12C 


The  Warner  Bros. 

MARION  DAVIES 

I  s  "M  arion  Davies  at  Her  Best" 

—Film  Daily 


MISS  GLORY 

Is  the  Picture  that  Proves  It! 


"Excellent  .  .  .  laughs  are  fast  and  furious  .  .  .  sure  to 
please  at  the  box-office!" — Film  Daily 

"Hilarious  .  .  .  speedy  entertainment  that  hits  on  high 
all  the  way!" — Motion  Picture  Daily 

"Easily  the  best  of  Marion  Davies'  pictures.  A  cinch  for 
big  money!" — Gus  McCarthy  of  M.  P.  Herald 


With  All  this  Thrilling  Support 


Sep  1  ’ 35  pg.  12D 

"SURROUNDED  BY  AN  AMAZING  CAST  OF 
WARNER  BROS/  VERY  BEST  ACTORS" 

— Ruth  Waterbury,  Editor  of  Photoplay 


p 

A 

T 

0 

'  B 

R 

I 

E 

N 

D 

I 

C 

K 

P 

0 

W 

E 

L 

L 

M 

A 

R 

Y 

A 

S 

T 

0 

R 

F 

R 

A 

N 

K 

M 

c  H 

U 

G 

H 

P 

A 

T 

S  Y 

K 

E 

L 

L 

Y 

A 

L 

L 

E 

N 

J  E 

:  N  K  I 

N 

S 

L 

Y 

L 

E 

T  A 

L 

B 

0 

T 

B 

a 

r  t 

o 

n 

M 

a  c  L  A 

.  N 

E 

H 

o  b 

a 

r  t 

C  AV 

A  NA  D  G 

!  H 

J 

0 

E 

C  A 

W 

T  H 

0 

R 

N 

A 

L 

S 

H 

E 

A 

N 

H 

E 

L 

E 

N 

L 

0  W 

E 

L 

L 

THIS  CAMPAIGN  —  Big-space  ads  and  a  concentrated  barrage  of 
publicity  planned  and  placed  for  maximum  coverage,  is  reaching 
millions  of  newspaper  readers  right  now! 

THIS  SONG  “Sung  by  Dick  Powell  and  composed  by  Warren  & 
Dubin,  the  melodic  7Page  Miss  Glory7  has  been  on  the  networks' 
7played  most7  list  since  its  first  broadcast ! 


THIS  PLAY  —  Based  upon  the  celebrated  Broadway  success  of  the 
past  season  by  Joseph  Schrank  and  Philip  Dunning. 

THIS  DIRECTOR  “Outstanding  among  the  industry's  leading  suc¬ 
cesses  are  the  pictures  directed  by  Mervyn  Leroy,  who  filmed 

this  Cosmopolitan  Production. 


....AND  THE  FIRST  ENGAGEMENT  OF  'PAGE 
MISS  GLORY'  BREAKS  EVERY  OPENING  RECORD 
IN  HISTORY  AT  THE  EARLE  THEATRE,  WASH.,  D.  C.! 


Now  playing  selected  situations  in  advance  of  its  general  release  September  7th. 


THE  PHILADELPHIA  EXHIBITOR 


Sep  1'35 


13 


JEP  Candid  Photo 

Philadelphians  Attend  the  Allied  Jersey  Convention 


Thus  Lou  Felt,  Dave  Segall,  Leo  Posel,  Ike  Levy,  Metro’s  George  Schwarts,  Columbus  Stam¬ 
per,  J]ahn  Bagiev,  Dave  Starkman,  American  Display  executive  Charles  Casanave,  other 
exhibitors  arc  candidcameracd. 


Through  the  convention  year  book,  dedicated 
to  Representative  Samuel  B.  Pettingill,  Pettin- 
gill  bill  advocate,  the  trade  learned  about  the 
Allied  “must”  list,  supplied  by  Allied  board 
chairman  Abram  F.  Myers,  including:  (1)  an 
affiliated  regional  association  in  each  state,  (2) 
facilities  for  a  quicker,  more  effective  inter¬ 
change  of  information,  closer  co-operation  be¬ 
tween  all  Allied  units,  (3)  methods  to  obtain 
judicial  definition,  vindication  of  exhibitors’ 
rights  in  chain  expansion  matters,  (4)  devising 
a  method  for  marshalling  independent  buying 
power  to  compete  with  chains,  forcing  monopo¬ 
listic  selling  policies  abandonment,  (5)  encour¬ 
aging  new  product  sources  to  establish  compe- 
tion  in  selling  motion  pictures,  (6)  enactment 
of  the  Pettingill-Neely  anti-compulsory  block 
bill  as  well  as  the  Duffy  copyright  bill. 

Other  year  book  items  were  articles  by  presi¬ 
dent  Sidney  Samuelson  (“What  Did  the  Or¬ 
ganization  Do  For  Me?”)  ;  convention  program, 
which  included  three  complete  days  filled  with 
business,  social  festivities. 

With  the  final  session  behind  closed  doors,  it 
was  reported  that  a  discussion  had  included 
charges  that  the  independent  ranks  were  filled 
with  inactive  members. 

Other  highlights  were  an  address  by  anti- 
block  booking  advocate  Congressman  Samuel  B. 
Pettingill,  who  thought  the  public  should  cen¬ 
sor  films;  another  by  Abram  F.  Myers  on  in¬ 
dustry  problems,  a  dinner  attended  by  many 
New  Jerseyites,  Pennsylvanians,  others. 

For  two  months,  then,  the  body  will  be 
headed  by  President  Samuelson,  with  Lee  New¬ 
bury,  Si  Myers,  T.  A.  Roth  scheduled  to  bring 
in  a  nominating  slate  by  October. 

Closing  moments  saw  a  product  discussion 
by  various  exhibitors. 


Fox  Rogers  Statement 

From  Fox  president  Sidney  R.  Kent,  last 
fortnight,  came  a  statement  regarding  Fox- 
Will  Rogers  pictures’  distribution. 

Said  the  president : 

Sidney  R.  Kent,  president  of  Fox  Film  Cor¬ 
poration,  today  made  the  following  statement 
regarding  the  future  distribution  of  Will  Rog¬ 
ers’  pictures : 

“We  have  steadfastly  refused  to  make  any 
announcement  as  to  our  policy  on  the  Will 
Rogers  pictures,  old  or  new,  until  everything 
that  human  mortals  could  do  for  Will  Rogers 
had  been  done.  That  time  has  now  passed. 
We  have  been  deluged  with  telegrams  and  let¬ 
ters  from  the  public  at  large,  and  from  exhibi¬ 
tors,  urging  us  to  release  the  Rogers  pictures, 
to  reissue  the  old  ones  and  to  make  all  the 
pictures  available  for  theatres  and  other  places 
that  desire  to  run  them.  So  that  there  will 
be  no  misunderstanding,  our  position  is  as 
follows : 

“We  will  continue  to  serve  the  Rogers  pic¬ 
tures  to  those  accounts  of  ours  that  have  them 
under  contract  and  to  our  regular  customers  in 
the  regular  way.  This  will  apply  to  the  re¬ 
leases  that  are  now  out,  as  well  as  to  the 
two  new  pictures,  ‘Steamboat  Round  the  Bend’ 
and  ‘In  Old  Kentucky,’  which  are  still  to  be 
released.  The  handling  and  releasing  of  these 
productions  will  be  done  on  exactly  the  same 
basis  as  though  Will  Rogers  were  still  alive 
and  working,  and  there  will  be  no  variation 
from  this.  We  have  refused,  and  will  refuse, 
to  reissue  any  of  the  old  pictures  at  this  time 
or  take  care  of  the  hundreds  of  demandss  for 
spot  bookings  of  the  older  Rogers  pictures.  We 
believe  that  the  orderly  showing  of  these  pic¬ 
tures,  without  making  any  attempt  to  cash  in  on 


the  publicity  by  the  reissuing  of  old  pictures,  is 
the  only  decent  and  proper  way  to  handle  it, 
and  that  will  be  our  policy. 

“It  is  our  ^opinion  that  Will  Rogers  will 
live  in  the  memory  of  the  people  of  the  world 
for  many,  many  years  to  come  and  that  there 
will  be  a  legitimate  demand  to  see  the  work 
of  this  great  character  from  time  to  time,  but 
we  refuse  to  make  any  attempt  to  cash  in  on 
that  which  would  not  have  come  to  us  except  in 
the  regular,  orderly  way.  We  believe  that  this 
would  have  been  Will  Rogers’  wish  if  he  were 
here  today  to  express  himself.” 


Locker  Dismissed 

That  politicians  have  little  regard  for  merit 
was  again  indicated  this  week  when  the  in¬ 
dustry  learned  that  Democratic  reward  for 
chief  censor  inspector  George  Locker’s  many 
years  in  the  state  service  is  dismissal. 

For  14  years,  local  exchanges,  exhibitors  have 
come  to  know'  Locker  as  a  fair,  competent  cen¬ 


sor  office  member,  always  trying  to  assist  ex¬ 
changes,  always  understanding  the  industry’s 
viewpoint.  But  politics  gives  no  consideration 
to  merit.  This  week,  despite  the  fact— that  it 
was  reported  censor  head  L.  Howell  Davis 
tried  to  have  him  retained,  Locker  was  dis¬ 
missed,  a  girl  appointed  to  take  his  place. 

Strict,  always  fair,  Locker’s  leaving  the 
board  gives  the  local  industry  a  good  oppor¬ 
tunity  to  bring  into  employ  a  man  who  knows 
censoring,  who  can  .save  money  for  the  dis¬ 
tributors  when  censoring  is  necessary.  If  no 
local  exchange  can  use  his  services,  some  have 
suggested  that  he  set  up  his  own  censoring  serv¬ 
ice,  serve  any,  all  distributors. 

That  the  Democratic  sweep  would  also  affect 
long  time  censor  employee,  Joe  Berrier,  others, 
is  also  expected. 

Well  remembering  the  state  administration 
for  the  movie  tax,  the  new  incident  again  brings 
to  mind  that  the  point  in  politics  is  not  what 
is  known,  but  who  is  known. 


14 


Sep  1 '35 


THE  PHILADELPHIA  EXHIBITOR 


PRODUCTION 


Fox  Merger  Ratified 

Neither  court  suits,  other  blocking  methods 
prevented  Fox  Film  stockholders,  August  15, 
from  overwhelmingly  ratifying  the  merger  with 
20th  Century  at  a  special  meeting  held  in  New 
York  City  that  day.  Approved,  also,  was  a 
resolution  giving  president  Sidney  R.  Kent 
options  on  60,000  shares  new  common  stock. 

Support  to  the  consolidation  was  2,030,646 
shares,  against  1945  opposing.  The  Kent  agree¬ 
ment  had  a  2,032,610-490  vote. 

Previously  a  court  tilt  had  almost  blocked 
the  vote  but  when  the  Brooklyn  (NY)  Supreme 
Court  put  off  arguments  on  a  show  cause  appli¬ 
cation  filed  by  William  Fox  interests  until 
2  P.  M.,  the  vote  proceeded.  Later  that  after¬ 
noon  Judge  Alonzo  McLaughlin  granted  a  temp¬ 
orary  injunction  to  All-Continent,  Eva  Fox 
staying  the  merger’s  consummation  pending  a 
hearing  on  a  motion  to  make  the  injunction  per¬ 
manent.  Another  show  cause  order  filed  for 
Alex  Gilbert  was  withdrawn. 

Less  than  100  stockholders,  attorneys,  at¬ 
tended  the  meeting  with  President  Sidney  R. 
Kent  present.  In  attendance  were  such  Fox- 
20th  Century  executives  as  W.  C.  Michel,  Rich¬ 
ard  Dwight,  Sydney  Towell,  Charles  C.  Mc¬ 
Carty,  Dan  Michalove,  George  Skouras,  Felix 
A.  Jenkins,  Clayton  P.  Sheehan,  Sol  Lesser. 

Highlighting  the  meeting  were  remarks  by 
Fox  president  Kent. 

Said  he:  “The  main  asset  of  a  motion  pic¬ 
ture  company  is  manpower.  You  don’t  buy  man¬ 
power  in  bunches  like  bananas.  I  have  no  apol¬ 
ogies  to  offer  for  the  job  I’ve  done.” 

Cited  in  his  address  were  praise  for  Joseph 
M.  Schenck,  Darryl  Zanuck ;  mention  that  he 
had  drawn  only  $66,000  in  salary  one  year, 
$77,000  the  next  because  the  company  was  in  an 
acute  financial  condition ;  praise  for  Loew’s 
because  it  had  manpower  like  Nicholas  M. 
Schenck,  Louis  B.  Mayer,  Robert  Rubin,  David 
Bernstein;  similar  praise  for  Columbia;  defense 
of  $8,000  weekly  salary  for  Will  Rogers,  $5,000 
or  more  for  Zanuck  because  they  were  worth 
it ;  statement  that  only  the  20th  Century  pic¬ 
tures  had  yet  failed  to  make  a  profit,  that  since 
the  merger  plan  was  drafted  20th  Century  pic¬ 
tures  had  brought  in  $1,100,000  revenue  in  two 
months,  that  product  produced  by  Zanuck  had 
grossed  two  and  one  half  times  negative  costs; 
that  dropping  the  Fox  name  from  the  company 
has  been  under  consideration  for  some  time. 


1935-1936 

Chesterfield-Invincible — 12  features  for  the 
new  season,  six  from  each  company  will  be 
made,  with  First  Division  distributing  in  13 
territories.  Increased  budgets,  fewer  pictures 
will  be  the  slogan. 


Church  Competition 

That  former  director  Edwin  Carewe,  who  has 
had  interests  ranging  from  picture  direction  to 
municipal  incinerators,  is  pointing  toward  a  new 
field  for  production  is  revealed  in  a  Hollywood 
dispatch. 

Purchasing  screen  rights  for  the  “Pilgrim¬ 
age  Play,”  for  13  years  staged  in  the  Holly¬ 
wood  hills,  he  plans  to  make  this  play  by  Cath¬ 
erine  Wetherill  Stevenson  into  a  picture,  “The 
Life  of  Christ.”  In  four  languages,  with  one 
version  for  Catholics,  another  for  Protestants, 
it  will  be  released  on  35mm,  16mm. 

Also  announced  by  Carewe  is  that  all  actors 
will  be  unknown,  that  when  prominent  players 
are  used,  they  will  be  masked  as  to  identity 
until  after  the  picture  is  released  generally. 
Indications  are  that  his  company  has  interested 
educators,  churchmen,  with  feature  length  as 
well  as  short  product  to  be  produced.  A  board 
representing  various  faiths,  will  help  him.  . 

With  147,000  possible  outlets  in  churches, 
schools,  ideaman  Carewe  believes  that  much 
can  be  done  in  this  specialization. 


CONGRESS 


Rogers  Memorial 

On  the  day  following  the  untimely  crash  that 
snuffed  out  the  lives  of  Will  Rogers  and  Wiley 
Post,  there  was  introduced  into  the  House  of 
Representatives  by  Representative  Will  Rogers 
(Democrat,  Oklahoma)  a  joint  resolution  (H. 
J.  Res.  385)  nroviding  for  a  gold  medal  in 
recognition  of  the  philosopher’s  achievements. 
The  medal  would  be  presented  to  Mrs.  Regers. 

Last  fortnight,  however,  came  a  second  reso¬ 
lution  (H.  J.  Res.  404)  more  in  keeping  with 
the  man  whose  memory  will  ever  be  revered. 
The  resolution,  introduced  by  Representative 
Edward  A.  Kenney  (Democrat,  New  Jersey), 
provides  “that  all  revenues  collected  by  the 
United  States  on  or  with  respect  to  the  estate 
of  the  late  Will  Rogers  shall  be  set  aside  as 
a  trust  fund  in  the  Treasury  to  be  known  as 
the  ‘Will  Regers  Student  Aid  Fund.’” 


Dirty  Business  ( Continued ) 

As  the  Seventy-Fourth  Congress  proceeded 
towards  its  demise,  there  seemed  to  be  a  slight 
increase  in  the  New  York’s  crusading  represent¬ 
atives’  volubility.  Rep.  Francis  D.  Culkin  (Re¬ 
publican,  New  York)  let  forth  a  blast  against 
certain  motion  picture  industry  aspects ;  Rep. 
Emanuel  Celler  (Democrat,  New  York  revised 
his  anti-block-booking  bill. 

Latest  viewing  with  alarm  came  August  15 
when  Rep.  William  I.  Sirovich  (Democrat,  New 
York)  proposed,  in  a  resolution  (H.  Res.  339) 
an  all-inclusive  motion  picture  industry  investi¬ 
gation,  including  “immorality”  charges  leveled 
against  it. 

The  resolution  would  authorize  a  House  of 
Representatives  committee  of  seven  members  to 
inquire  into  all  phases,  including  product  quality, 
business  practices,  bankruptcy,  to  report  to  the 
Seventy-Fifth  Congress  (convening  January, 
1937)  its  recommendations  for  legislation. 


National  Film  Library 

National  recognition  from  the  government 
came  to  the  industry  recently  when  Public  Law 
No.  432  was  passed.  Section  7  of  the  measure, 
“An  Act  to  Establish  a  National  Archives  of 
the  United  States”  reads : 

“The  National  Archives  also  may  accept, 
store,  and  preserve  motion  picture  films  and 
sound  recordings  pertaining  to  and  illustrative 
of  historical  activities  of  the  United  States,  and 
in  connection  therewith  maintain  a  projecting 
room  for  showing  such  films  and  reproducing 
such  sound  recordings  for  historical  purposes 
and  study.” 

The  “projecting  room”  is  a  little  theatre, 
equipped  with  latest,  finest  in  motion  picture 
equipment,  having  225  seating  capacity.  It  will 
never  be  open  to  the  public,  is  reserved  for  ac¬ 
credited  research  students,  scholars. 

Question  arises  as  to  what  benefit  will  ac¬ 
crue  to  scholars  from  viewing  “old”  films  when 
the  average  film  life  is  only  fifteen  years.  In 
this  connection,  Captain  John  G.  Bradley,  in 
charge  of  the  division  has  the  assistance  of  the 
National  Research  Council  of  the  United  States 
Bureau  of  Standards,  the  Carnegie  Foundation, 
a  number  of  private  companies,  film  chemists. 

Stored  in  a  special  library,  each  nitrate  film 
is  to  be  placed  in  an  elaborate  ventilated  com¬ 
partment.  By  control  it  is  hoped  to  lengthen 
the  life  of  films  from  fifty  to  a  hundred  years, 
instead  of  their  present  fifteen,  finally,  by 
duplication,  to  preserve  them  in  perpetuity. 


that’s  interesting.’' 


JEP  Candid  Photo 

Radio-Keith-Orpheum  president  Merlin  H.  Aylesworth  at  work 

“Let  me  see,  nozv  .  .  “RKO  looks  toivardl  the  future" 


Sep  1 T 35  pg.  15 


At  the  following  Eastern 

Pennsylvania  Theatres: 

AMERICAN 

TOWER  CITY 

AVENUE 

PHILADELPHIA 

BERWICK 

EASTON 

CAPITOL 

SUMMIT  HILL 

CHAMBER  ST. 

PHILLIPSBURG 

CLIFTON 

CLIFTON  HEIGHTS 

COLONIAL 

PHILADELPHIA 

EDGEMONT 

PHILADELPHIA 

EMBASSY 

PHILADELPHIA 

FAVINI 

SCRANTON 

FERN  ROCK 

PHILADELPHIA 

FROLIC 

PHILADELPHIA 

GIRARD 

PHILADELPHIA 

HOLLYWOOD 

POTTSVILLE 

IDEAL 

PHILADELPHIA 

LYRIC 

M 1 NERSVILLE 

MAYFAIR 

PHILADELPHIA 

NEW  BROADWAY 

PHILADELPHIA 

NINETEENTH  ST. 

ALLENTOWN 

PARK 

READING 

REFOWICH 

FREELAND 

REFOWICH 

SCHUYLKILL  HAVEN 

RITZ 

PHILADELPHIA 

SAVOY 

CATASAUQUA 

SOUTHERN 

PHILADELPHIA 

STAR 

PHILADELPHIA 

STATE 

COLUMBIA 

WINDSOR 

PHILADELPHIA 

YORK 

PHILADELPHIA 

• 

Watch  This  List  Grow! 

★  AVAILABLE  IN  DINNER  AND  TEA  SET  CONTINUITIES 


A  SUPER  SPECIAL  EVERY  WEEK! 


Prompt  Delivery  ! 


Expert  Service  ! 


Highest  Quality  ! 


Lowest  Prices 


A  €t«JALUTY  CHlUil 

is  still  America’s  Best  Theatre  Premium 

ASK  THE  PENNSYLVANIA  EXHIBITORS! 


That’s  why  we  are  Serving  Theatre  Owners  from  Coast  to  Coast 


&o®»i»WMrais 


NEED  WE  SAY  MORE? 


Quality  Premium  Distributors  inc. 


Home  Office:  1305  Vine  Street,  Philadelphia 

“  SERVING  EXHIBITORS  FROM  COAST  TO  COAST  ” 


16 


Sep  1 ' 35 


THE  PHILADELPHIA  EXHIBITOR 


POTTSVILLE 


A  better  type  of  amateur  show  has  hit  the 
coal  region.  Art  Camer,  formerly  run¬ 
ning  a  dog  act  with  "Quinine,”  is  bring¬ 
ing  bona  fide  winners  and  actors  from 
Major  Bowes’,  Jay  Flippen’s  and  Fred 
Allen’s  acts  through  for  a  series  of  one 
night  stands.  Comerford’s  Strand,  Scran¬ 
ton,  took  the  show  for  a  week  run. 

Cash  games  abound  in  the  coal  regions.  Vic¬ 
toria,  Mahanoy  City,  running  "Lucky”  and 
switches  from  prizes  to  cash  in  a  few 
weeks.  “Profit  Night”  is  being  staged  suc¬ 
cessfully  in  Capitol,  Hazleton,  and  Tem¬ 
ple,  Berwick,  among  others  while  in  Potts- 
ville  the  Capitol  has  “Screeno”  and  the 
Hollywood  features  "Bank  Night.”  All 


SERVING  theatre  needs  with 
a  knowledge  of  theatre 
business. 


A 

F 
E 
T 


SSISTING  theatre  owners  with 
a  staff  of  trained  clerks  and 
office  files.  No  missouts. 


REEING  theatre  owners  of  the 
worry  that  they  may  have 
forgotten  part  of  their  show. 


FFICIENTLy  operating  the  larg¬ 
est  film  delivery  service  in 
the  world. 

AKING  CARE  of  every 
possible  need  in  the  delivery 
of  film. 


f 


I  ELDING  the  epitome  of 
safety,  service  and  effici¬ 
ency  at  a  minimum  cost. 


H 


ORLACHEn 

Delivery  Service 


Inc. 


PHILADELPHIA 
1228  Vine  St. 


NEW  YORK 
518  W.  48th  St. 


BALTIMORE  WASHINGTON 

206  N.  Bond  St.  1031  Third  St.  N.W. 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


Another  Horlacher  Service 
LARRY  DAILY,  Notary  Public 

The  only  one  on  Vine  Street  .  .  At 
your  service  any  time  during 
business  hours. 


houses  go  for  the  cash  angle  with  prizes 
being  overlooked  in  the  rush  for  the  green¬ 
backs. 

Capitol  Theatre,  Hazleton,  staged  a  novel 
memorial  program  on  Rogers’  and  Post’s 
death.  Feeley  and  Grand  Theatres  put 
radios  on  their  stages  and  picked  up  the 
programs  at  two  o’clock. 

Herrwood  E.  Hobbs,  manager,  Hippodrome, 
Pottsville,  for  the  past  four  years,  re¬ 
signed  to  go  back  to  the  Pottsville  Journal, 
for  whom  he  formerly  worked.  Lewis  J. 
Hartman,  formerly  Feeley,  Hazleton,  re¬ 
placed  Hobbs  and  “Bud”  Irwin  went  to 
the  Feeley. 


Heard  In ' 


W 


ILMINGTON 


New  Show 
Season 


New  show  season  finds  Wilmington  theatre 
managers  right  on  their  toes,  particularly 
in  the  chain  houses.  Roscoe  Drissell, 
Loew  s  Parkway,  got  an  early  start  with 
his  layout,  pushing  “China  Seas."  Warner 
managers  got  together  on  a  swanky  four 
page  herald,  done  up  in  fine  style  in  black 
and  gold  listing  all  of  the  new  Warner 
hits.  They  also  stretched  the  "ads”  out, 
brightened  up  the  fronts  and  went  in  for 
more  window  card  tie  ups. 

Carna  Pinero,  usher,  Arcadia,  who  has  art 
talent,  fixed  up  a  New  Show  Season  lobby 
layout  for  Lew  Black  at  the  Arcadia  that 
would  be  a  credit  to  Charley  Albert. 

William  Penn  Frank,  former  “Exhibitor”  cor¬ 
respondent,  now  “Man  About  Town”  col¬ 
umn  editor  for  the  Journal-Every  Evening, 
devoted  a  column  to  the  Wilmington  the¬ 
atre  service  men,  citing  their  ability  and 
ambitions  behind  the  "Graustarkian” 
frontage,  and  with  the  aid  of  the  present 
“Exhibitor”  correspondent,  wound  up  his 
column  with  a  story  about  their  “honey 
hunt,”  which  appeared  in  this  column 
August  1  5  issue. 

Charley  Emory,  Queen  artist  and  utility  man, 
tells  me  the  wedding  bells  didn’t  ring  for 
him  an  d  Mi  ss  Helene  Cross  as  anticipated 
August  1 4. 

Wedding  bells,  however,  did  ring  for  Jim 
Mousley,  Loew’s  Parkway  usher,  and  Miss 
Helen  Sikorki. 

Morton  Levine,  manager,  Opera  House,  is 
getting  new  projection  machines. 

Tom  Chalmers,  Aldine,  and  Horace  Jones, 
Warner  service  men,  are  back  all  browned 
up  from  two  weeks  with  the  Coast  Ar¬ 
tillery  at  Bethany  Beach. 

Quaffed  a  couple  of  glasses  of  suds  with  Ben 
Seligman,  Strand,  and  “Joe”  De  Fiore, 


Harrisburg  Sunday  Vote 

Petitions  bearing  5574  signatures - 

only  1134  were  needed — asking  that  the 
question  of  Sunday  motion  pictures  be 
submitted  to  a  vote  in  Harrisburg  at 
the  November  general  election,  were 
presented  to  the  Dauphin  County  Com¬ 
missioners  on  August  20  by  C.  Floyd 
Hopkins,  Harrisburg  representative, 
Wilmer  and  Vincent. 

Petitions  asking  for  referenda  on  the 
question  of  Sunday  moving  pictures 
have  been  filed  with  Lancaster  County 
Commissioners  by  voters  of  Columbia 
and  Marietta. 


Park,  in  Andy  Kelleher’s  tavern  near  the 
Strand,  and  in  discussing  the  pros  and 
cons  of  the  "indes”  gleaned  from  Ben  Sel- 
igman’s  quaint  philosophy  that  all  these 
serious  conventions  with  long  harangues 
over  problems  is  not  what  theatre  men 
really  need.  He  thinks  they  need  more 
frolics  and  fun  rallies. 

I  would  have  given  a  Canadian  half  dollar  for 
Parke  Weaver’s  movie  camera  for  a  few 
minutes  to  catch  Lew  Black,  Arcadia  man¬ 
ager,  cutting  canteloupes  down  on  his 
"in-law’s"  farm  during  his  vacation.  Lew 
"lasted”  one  crate,  I’m  told. 

G.  Earle  Finney,  Savoy  manager,  is  on  his 
vacation  with  Edman  Devenney,  Aldine 
assistant,  batting  for  him.  Dick  Hayden, 
doorman,  Arcadia,  also  was  off. 

Merritt  Pragg,  Lou  Niglio,  A.  E.  Wilson,  all 
Opera  House  service  men,  with  A.  W.  Wil¬ 
son,  the  latter’s  father,  went  on  a  fishing 
trip. 

Miss  Josephine  Holloway,  pretty  box  office 
girl,  New  Rialto,  has  finished  her  vaca¬ 
tion.  Manager  Belair’s  daughter,  Miss 
Elizabeth  Belair,  subbed  for  her.  Jimmy 
Ollwell,  all  round  man  at  the  same  house, 
had  a  New  York  trip  for  his  vacation. 

Ben  Schindler,  manager,  Avenue,  was  the 
only  Delaware  exhibitor  at  the  Allied  con¬ 
vention  at  Atlantic  City. 

Loew’s  Parkway  baseball  team  avenged  the 
3  to  0  victory  of  Warner  Brothers  Colonial 
team,  Philadelphia,  the  other  day,  by  an 
overwhelming  score  of  1  0  to  2.  Charley 
Fryer,  Loew’s  pitcher,  was  in  excellent 
form,  striking  out  1 2  men,  also  making 
four  runs  and  five  hits  himself. 

Lew  Black,  manager,  Arcadia,  Wilmington, 
hadn  t  been  on  the  job  at  latter  theatre, 
after  several  years’  management  of  the 
Aid  ine,  before  he  began  to  wonder  why 
his  lobby  was  always  cold. 

He  found  that  some  manager,  maybe  it 
was  before  the  Warner  people  had  the 
house,  had  walled  in  two  perfectly  good 
radiators  in  the  lobby  for  seome  reason 
which  was  a  mystery  for  the  time  being. 
Recentlv  he  began  to  consider  winter  heat¬ 
ing.  He  discovered  that  whoever  had 
walled  the  radiators  in  had  done  it  to 
cover  up  and  dispose  of  a  leak  in  the 
system.  Now  he  intends  to  have  this  sim¬ 
ple  leak  repaired  and  reclaim  a  set  of  very 
expensive  radiators  for  his  heating  system. 


TRENTON 


State  Theatre,  closed  since  January,  may  re¬ 
open  with  pictures  and  vaudeville  at  “pop” 
prices,  several  promoters  from  New  York 
talking  terms  to  owner  Ogden  D.  Wilkin¬ 
son. 

Rialto  Theatre,  William  Gay,  manager,  is 
scheduled  for  re-opening. 

Mrs.  Helen  Hildinger,  Philip  Blaustein, 
Isaac  Levy,  Frank  Henry  attended  the  Al¬ 
lied  Theatres  Owners  of  New  Jersey  con¬ 
vention. 

Charles  Sweet  is  back  on  the  job  at  Stacy 
Theatre  after  vacation. 

Opponents  of  the  sales  tax  law  in  New  Jer¬ 
sey  are  striving  for  a  special  session  of  the 
New  Jersey  Legislature  to  repeal  the  law 
are  advocating  a  tax  on  all  amusements  to 
raise  money  for  emergency  relief. 

John  Bodley,  Gaiety  Theatre  manager,  tells 
this  one.  Three  women  about  to  purchase 
1  5  cent  matinee  tickets  noted  “No  Refund” 
sign  in  box  office  and  drew  back  a  dollar 
bill.  Pointing  at  the  sign  they  declared 
they  only  had  one  dollar  and  didn’t  intend 
to  give  it  up  for  three  admissions.  Ticket 
seller  explained  meaning  of  “Refund”  but 
failed  to  convince  the  women. 


Sep  1 T 35  pg.  17 

SPECIAL  NEWS  BULLETINl 

BANK  NIGHT 


Scores  tremendous  success 
in  its  first  engagements 


See  what  these 
theatres  have  to 
report : 

HOLLYWOOD . . . 

POTTSVILLE 

Lewen  Pizor,  operator,  writes: 

“Bank  Night  met  the  highest 
expectations.  It  not  only 
boosted  my  business  that  night 
but  set  the  whole  town  talking 
that  my  business  for  the  rest 
of  the  week  is  helped.  I  can 
recommend  it  to  anyone,  any¬ 
where." 


EGYPTIAN . . . 

BALA-CYNWYD 

Bank  Night  has  been  re¬ 
sponsible  for  crowded  houses. 
Furthermore,  it  has  become  a 
topic  of  conversation  for  the 
entire  Bala-Cynwyd  commun¬ 
ity.  In  this  suburban  area  as 
elsewhere  it  has  proved  a  tre¬ 
mendous  business  builder. 


Bucking  the  hottest  summer  in  history,  bucking  poor 
pictures,  "Bank  Night"  has  made  the  same  big  hit  here 
as  in  2000  theatres  in  the  United  States  now  using  it. 


FULLY  PROTECTED  by  Copyrights,  Trademark  and  Patents  Pending 


GIRARD . . . 

PHILADELPHIA 

Building  on  successive  Tues¬ 
day  nights,  this  has  resulted  in 
crowded  houses  since  the  first 
two  weeks.  Despite  the  torrid 
weather,  business  kept  build¬ 
ing  each  time,  with  every  ex¬ 
pectation  that  the  standout 
crowds  will  continue  to  grow. 


Not  to  be  confused  with  plain,  old-fashioned  " pay  nights77  or  similar 
gadgets.  Infringements  will  be  prosecuted  to  the  full  extent  of  the  law. 

PHONE!  WRITE!  WIRE! 

FIRST  COME  .  .  .  FIRST  SERVED 

BASIL  M.  ZIEGLER 


Sole  Distributor 

1239  Vine  Street,  Philadelphia 


Others  Still  in  First 
on  First  Two  weeks 


Phone:  RITtenhouse  2015 


REPUBLIC  PICTURES 

AS  NEW  AS  TODAY'S  HEADLINES 


^  PUBLIC  Dili 

■  Operating  o 
that  are  tire 
magazines  < 


w  mi  > 

'  \  \e»  /  -  / 

J 

i  /A  v/rr 

tB 

MAND  DETERMINES  REPUBLIC  1935-36  PROGRAM 

the  basis  that  the  story  is  the  thing,  Republic  has  lined  up  stories 
sly,  written  by  popular  writers  and  ranking  high  either  in  the 
as  best-selling  novels.  Book  Republic  and  play  safe.  sepi  35pg.  19 


20 


Sep  1’35 


THE  PHILADELPHIA  EXHIBITOR 


Tax  Regulation  Changes 


American  Scores 


(The  following  changes  and  suppliments  to  regulations  have  been  supplied 
THE  EXHIBITOR  by  the  Department  of  Revenue.  THE  EXHIBITOR  advises 
its  readers  to  tear  out  what  is  printed  below  and  paste  it  in  the  tax  regulation 
book  sent  to  each  permit  holder,  for  future  reference.) 

Taxability  of  High  School  Athletic  Contests 

The  Department  will  issue  Certificates  of  Exemption  on  ac¬ 
count  of  all  athletic  contests,  games  or  exhibitions,  the  proceeds  of 
which  inure  to  educational  institutions  not  conducted  for  profit  or 
the  athletic  associations  thereof,  except  that  no  Certificate  of 
Exemption  will  be  issued  on  account  of  athletic  games  or  contests 
between  colleges  or  universities. 

Transfer  of  Permits 

The  holder  of  a  permit  may  secure  the  transfer  thereof  from 
one  place  of  business  to  another  place  of  business  upon  forwarding 
such  permit  to  the  Department,  together  with  a  written  request  to 
the  Department  to  make  such  transfer.  Such  request  shall  contain 
the  following  information : 

1.  Type  of  permit. 

2.  Number  of  the  permit. 

3.  Location  of  place  for  which  permit  was  issued. 

4.  Location  of  place  to  which  it  is  desired  to  transfer  permit. 

Taxability  of  Bagatelle  Games  Otherwise  Known  as  Pin 
Games,  Pin  Ball  Games  and  High  Score  Games 

The  Amusement  Tax  applies  to  bagatelle  games,  and  all  games 
operated  on  a  similar  or  like  principal,  if  it  is  necessary  to  expend 
any  sum  of  money  for  the  purpose  of  playing  such  games,  whether 
such  payment  be  made  to  an  attendant  or  whether  it  be  automatic¬ 
ally  collected  by  the  game  or  machine. 

The  tax  shall  be  computed  on  the  basis  of  the  established  price 
per  unit  charged  for  the  privilege  of  playing  such  game;  e.  g.,  if  a 
person  may  play  a  game  of  bagatelle  in  consideration  of  the  auto¬ 
matic  insertion  in  such  game  a  five-cent  piece,  the  tax  in  such  case 
shall  be  one  cent  for  each  five  cents  expended,  regardless  of  the 
number  of  times  that  such  person  shall  play  the  game.  However, 
if  a  game  or  machine  be  so  constructed  that  it  is  possible  to  obtain 
the  privilege  of  playing  it  twice  by  the  insertion  therein  of  ten 
cents,  and  it  is  impossible  to  obtain  the  privilege  of  playing  it  once 
by  the  insertion  therein  of  a  five-cent  piece,  then  in  such  event  the 
tax  will  also  be  one  cent. 


An  interesting  scientific  development 
in  the  cooling  field  has  been  installed  in 
the  Rialto  Theatre,  Woodbury,  N.  J.,  by 
the  American  Heating  &  Ventilating 
Company. 

On  one  of  the  hottest  days  of  the 
year  when  the  temperature  outside  reg¬ 
istered  96  degrees,  this  new  develop¬ 
ment  brought  the  temperature  inside 
the  auditorium  down  to  70  degrees  at 
an  operating  cost  of  $1.50  for  a  ten- 
hour  day  which  theatre  owners  may 
remember  is  no  greater  than  the  oper- 
ing  cost  of  the  old  disc  type  fan  sys¬ 
tems.  It  is  stated  that  while  cold  water 
is  used  through  a  copyrighted  and  pat¬ 
ented  principle  developed  by  Messrs. 
Windell  and  Lewis  of  this  company,  the 
same  system  will  be  turned  into  a  heat¬ 
ing  system  in  the  winter  time  by  the 
use  of  a  forced  hot  water  principle. 

A  trade  showing  of  such  an  interest¬ 
ing  development  would  be  interesting 
to  local  theatre  owners. 


WILLIAMSPORT 


“Lucky  Nights”  at  the  Keystone  Theatre,  un¬ 
der  the  management  of  Fred  Lee,  are  prov¬ 
ing  successful. 

When  “Hard  Rock  Harrigan”  recently  was 
at  the  Keystone,  special  displays  were 
prepared  with  a  colored  front  and  special 
cut-outs. 

Capitol  Theatre,  Byron  Lynn,  manager,  is 
finding  "Screeno”  to  be  enthusiastically 
received.  Within  the  near  future  Lvnn 
expects  to  use  his  newly  installed  “public 
address"  system. 

Byron  Lynn  expects  to  handle  vaudeville 
again  this  season  at  the  Capitol. 

A  special  meeting  of  the  City  Council  was 
called  for  August  28  to  consider  Sunday 
moving  pictures.  Unfavorable  results  will 
necessitate  the  circulation  of  petitions. 


Taxability  of  Fees  Charged  for  Instruction  in  Sports  and 

Dancing 

Any  and  all  sums  of  money  that  may  be  paid  to  any  person 
on  account  of  instructions  or  lessons  in  dancing,  or  any  sport  tax¬ 
able  as  an  amusement  under  this  act,  shall  be  taxable  on  the  basis 
of  one  cent  for  each  twenty-five  cents  or  fraction  thereof  paid  for 
such  lessons  or  instructions.  However,  any  sum  of  money  paid 
on  account  of  music  lessons  of  any  kind  shall  not  be  taxable. 

Taxability  of  Amusement  Facilities  Furnished  by  Summer 

Resort  Hotels 

Where  a  summer  resort  or  other  hotel  maintains  a  swimming 
pool,  golf  course,  tennis  courts  or  other  facilities  for  engaging  in 
sports,  which  the  guests  of  the  hotel  are  permitted  to  use  without 
additional  charge,  such  hotel  need  not  collect  a  tax  from  its  guests 
at  any  time  on  account  of  the  acquisition  by  the  guests  of  the 
privilege  to  so  use  such  facilities. 

However,  if  the  proprietor  of  the  hotel  separates  the  amounts 
charged  to  the  guests,  so  that  it  clearly  appears  that  a  certain  sum 
is  being  charged  for  board  and  lodging,  and  another  sum  for  the 
use  of  the  amusement  facilities,  then  a  tax  should  be  collected  on 
account  of  such  latter  sum. 

(See  next  page) 


Twenty  Years  Ago  in  Philadelphia 


Preliminary  injunction  was  granted  by  Judge 
William  C.  Ferguson  in  Common  Pleas 
Court  No.  3,  restraining  interference  by 
Director  of  Public  Safety  Porter  with  the 
showing  of  “The  Birth  of  a  Nation.”  It 
was  scheduled  to  be  shown  at  the  Forrest 
Theatre,  Broad  and  Sansom  Streets. 

Triangle  Film  Corporation  obtained  the 
Chestnut  Street  Opera  House  as  a  perma¬ 
nent  place  in  which  to  show  their  pro¬ 
ductions,  with  admissions  from  25  cents 
to  $2.00. 

Alhambra  Theatre  has  a  successful  opening. 

Rittenhouse  Theatre  was  taken  over  by  the 
Card  en  Theatre  Company  which  operated 
the  Lansdowne  Theatre. 


ENDORSED  BY  LEADING 
AUTHORITIES  ON... 

Fire  Prevention  and  Safety 


<4^^^ 


THE  PHILADELPHIA  EXHIBITOR 


Sep  1*35 


21 


'  Heard  In ' 


V 


INE  STREET 

Who  Is 
He  Now? 


Announcing  this  column’s  annual  guessing 
contest:  Who  is  the  gentleman  whose  like- 
ness  may  be  seen  on  the  right?  For  the  first 

one  who  writes  in  telling  . - 

who  the  good  looking 
fellow  on  the  right  is  this 
department  will  award  a 
brand  new  copy  of  the 
motion  picture  code  or  a 
last  season’s  pass  to 
Fay’s  Theatre.  Contest 
is  open  to  all  readers 
from  1-100  and  will 
close  September  2. 

Write,  wire  or  phone  the 
answer.  As  far  as  clues 
are  concerned,  this  de¬ 
partment  can  only  say  that  the  unidenti¬ 
fied  one  is  a  man,  the  picture  was  taken 
more  than  20  years  ago  and  both  his  names 
have  an  “E”  in  them. 

Treasurer  Waters,  Preferred  Pictures,  was  a 
visitor  with  Murray  Beier,  Preferred  man¬ 
ager. 

Mike  Landow,  former  U  manager,  still  has  a 
hankering  for  Universal  pictures.  He  was 
seen  going  into  a  York  theatre  to  see 
"The  Raven.” 

Glenn  Norris  is  the  new  Philadelphia  sales¬ 
man  for  Fox.  He  has  been  moved  up  here 
from  the  Washington  ad  sales  manager¬ 
ship. 

Morris  Wax,  IEPA  president,  went  away  for 
a  three  week  vacation  because  of  his  an¬ 
nual  hay  fever  attack. 

Bob  Lynch,  Metro  manager,  seen  on  board¬ 
walk  with  home  office  Metroite,  Charles 
Stern. 

Si  Seadler,  Metro  home  office,  seen  on  the 
boardwalk  and  the  beach  with  Mrs.  Sead¬ 
ler. 

New  copy  of  “Contact,”  MPTO  bulletin, 
came  out  and  sets  a  new  high  for  local 
exhibitor  house  organs.  With  much  space 
given  to  services  and  advice  for  members 
it  becomes  a  valuable  service  to  MPTO 
members.  Lou  Schwerin  handled  it  under 
George  P.  Aarons,  secretary. 

Sam  Blatt  is  now  sales  manager  for  Sweep- 
stakes,  which  Quality  Premium  is  handling 
here. 

RKOite  Charlie  Zagrans  and  friend  went 
looking  for  casting  material. 

RKO  has  started  the  new  season  with  sev¬ 
eral  shorts  series  which  ought  to  make  a 
name  for  themselves.  Dionne  Quintup¬ 
lets  special,  Going  On  Two  Years,”  is  a 
honey  and  deserves  marquee  billing  in 
any  spot.  It  deserves  selling  and  special 
heralds  as  well. 

John  Bethell  was  seen  on  the  Merry-Go- 
Round  bar  at  Atlantic  City. 

Mrs.  Percy  Bloch,  wife  of  the  Paramount  dis¬ 
trict  manager,  is  spending  plenty  of  time 
learning  to  play  golf  and  bettering  her 
game  but  until  she  reads  this  she  won’t 
know  that  women  can’t  play  in  the  Sep¬ 
tember  20  tourney. 

Ben  Blumberg  is  an  exacting  motorist.  Only 
the  other  day,  the  National  Theatre  Sup¬ 
ply  executive  said:  “1  have  just  turned 
3  7,000  miles  in  my  Oldsmobile  and  I  am 
beginning  to  think  it  can’t  take  it.”  Which 
is  one  way  of  discussing  whether  a  car 
can  or  can’t  take  it. 

Fay’s  Theatre,  preparatory  to  its  September 
6  opening,  put  in  new  carpets  and  new 
projection  equipment. 


( Continued  from  preceding  page) 

Basis  of  Tax  of  Season  Tickets  for  Swimming  Pools,  Golf 
Clubs  and  Tennis  Courts 

Where  operators  of  swimming  pools,  golf  clubs  and  tennis 
courts  sell  season  tickets  for  a  fixed  sum,  such  ticket,  entitling  the 
holder  during  the  effective  period  thereof  to  avail  himself  of  the 
facilities  of  such  swimming  pools,  golf  clubs  and  tennis  courts  as 
frequently  as  desired,  the  acquisition  of  such  ticket  is  taxable  and 
the  tax  thereon  shall  be  computed  upon  the  sum  actually  paid  for 
such  ticket. 

Taxability  of  Sales  of  Food  and  Drink  Over  a  “Bar”  Contigu¬ 
ous  to  a  Place  for  Which  an  Amusement  Permit  Is  Required 
In  the  event  that  any  person  shall  maintain  a  bar  in  the  same 
room  or  immediately  contiguous  to  a  place,  for  which  an  amusement 
permit  is  required,  food  and  drink  sold  at  such  bar  shall  be  subject 
to  the  Amusement  Tax  in  accordance  with  the  terms  and  provisions 
of  Regulation  III,  i.  e.  on  the  basis  of  twenty  per  cent  of  the  bill, 
unless  the  prices  charged  for  such  food  and  drink  so  served  at  the 
bar  are  sufficiently  reduced,  in  the  opinion  of  the  Department  of 
Revenue,  below  the  prices  charged  for  similar  food  and  drink  in 
the  room  in  which  the  “taxable  amusement”  is  conducted,  so  that 
it  clearly  appears  that  there  is  not  included  in  the  prices  charged 
for  the  food  and  drink  served  at  the  bar  any  sum  on  account  of 
entertainment  furnished  or  participated  in. 


John  Bethell  has  recently  installed  new  RCA 
High  Fidelity  sound  in  the  Eagle,  How¬ 
ard,  Temple,  Greenway  and  Stratford  The¬ 
atres.  Which  means  that  local  RCA  rep¬ 
resentative  John  Bethell  is  plenty  on  the 
job.  The  Greenway,  a  Resnick  theatre, 
will  open  soon. 

Sa  m  Rosen,  FD,  announces  that  new  prints 
are  ready  on  “The  Thirteenth  Guest,” 
with  Ginger  Rogers  an  d  Lyle  Talbot  as  well 
as  on  "  Vanity  Fair,”  with  Myrna  Loy.  Both 
shows  are  now  ready  for  booking.  Sam 
also  announces  that  “The  Keeper  of  the 
Bees  goes  into  the  Carman  Theatre  next 
week  while  Fay’s  Theatre  will  play  it  soon 
after  that.  Java  Head”  is  beginning  to 
move  in  the  city,  with  definite  announce¬ 
ment  later. 

Harry  LaVine,  at  Republic,  enthusing  over 
“Harmony  Lane,”  indicated  that  there 
would  be  a  trade  show  later,  with  details 
later  as  well. 

Paramount  is  distributing  short  feature  syn¬ 
opses  that  are  ideal  for  the  man  who  books 
his  program  with  balance.  The  synopses 
not  only  indicate  the  subjects  but  also  give 
a  description  of  what  takes  place. 

Ralph  Binns,  former  Vine  Streeter,  is  now 
assistant  to  Ralph  Clark,  general  manager 
for  the  company  in  Australia  and  New 
Zealand,  at  Sydney. 

Barney  Cohen,  the  Lothario,  is  again  in 
romantic  circulation. 

Dave  Shapiro  may  have  added  his  new  the¬ 
atre  by  the  time  this  is  read. 

Charles  Goldfine  now  has  a  new  cruiser,  on 
which  Vine  Streeters  would  like  to  take 
trips. 

Harlan  B.  Taylor  is  looking  fit,  although  the 
Media  Theatre  manager  has  lost  25 
pounds,  what  with  his  operation  et  al. 

David  Barrist  came  back  from  his  North  Cape 
cruise  with  plenty  stories  to  tell. 

That  certain  handsome  auditor  is  certainly 
paying  a  great  deal  of  attention  to  that 
la  ssie  from  one  of  the  major  film  ex¬ 
changes. 

Joe  Sloane  gave  the  girls  a  few  extra  heart 
beats  when  he  strolled  down  the  board¬ 
walk. 

Mildred  Bolen,  Fox,  just  returned  from  her 
vacation.  She  likes  tennis. 

Lillie  Rosentoor  is  now  walking  with  a  limp. 

Why  is  Anne  Kraftsow  suddenly  becoming  so 
religious? 


Rita  Eberz,  Republic,  is  vacationing  in  Ocean 
City. 

Sam  Rosen  says  “What  Price  Crime,”  first 
hit  on  the  FD  ’35-’36  program,  is  getting 
a  S-W  deal.  He  also  announces  that  Frank 
Hammerman  has  joined  the  exchange  as  a 
salesman. 


Corbett  in  Emaus 

J.  Foreman  Corbett,  president  of  the  Cham- 
bersburg  Amusement  Company,  has  taken  over 
the  Penlo,  Emaus,  which  will  be  changed  to 
the  State.  Stanley  Spoehr  will  manage  and 
house  gets  new  marquee,  box  office,  screen, 
frames,  etc.  Theatre  seats  475.  Corbett  has 
two  theatres  in  Chambersburg. 


Booking  Theatres 
Everywhere 

Honest  ::  Reliable 
Conscientious 
Service 

EDWARDSHERMAN 

VAUDEVILLE  AGENCY 

Real  Estate  Trust  Bldg. 
PHILADELPHIA 

Pennypacker  7595 

MAYFAIR  THEATRE  BLDQ.,  NEW  YORK 
BR.  9-1905 


TUALUE1MLR  t  WEITZ 

ARCHITECTS^MAmS 

IO  SOUTH  I£  TI4  STREET 


Sep  1 1 3  5 


THE  PHILADELPHIA  EXHIBITOR 


99 


IN  THE  SPOTLIGHT 


Nothing  escapes  the  camera.  Those  who 
enter  the  headlines  are  here  recorded  via 
the  photographic  route. 


VISITOR.  Supreme  Court  Justice 
Kephart  is  here  shown  on  the  UA 
lot  with  Reliance  production  head 
Edward  Small.  The  judge,  with  his 
wife,  son  and  Philadelphia  party  of 
friends,  has  been  visiting  the  Holly¬ 
wood  studios.  Recently,  in  a  Holly¬ 
wood  interview,  he  stated  that  cer¬ 
tain  types  of  pictures  had  helped 
mould  public  opinion  in  breaking 
down  the  blue  laws  to  permit  a 
Sunday  vote  here. 


IN  HARRISBURG.  State,  Harris¬ 
burg,  had  two  twins  ballyhooing  for 
“The  Farmer  Takes  a  Wife.” 


SANDERS  OF  THE  RIVER.  Manager  Sunberg,  Germantown  Theatre,  went  tropi¬ 
cal  for  “Sanders  of  the  River”,  from  UA.  Two  negroes  in  the  photo  were  dressed 
native  and  beat  time  with  their  tom-toms  when  they  marched.  A  tropically  dressed 
attendant  walked  with  them.  In  addition,  loud  speaker  system  was  used  for  Robe¬ 
son’s  songs  and  ushers  wore  white  tropical  helmets. 


STEEL  PIER  EXHIBIT. 
Here  is  how  UA-Walt 
Disney’s  Silly  Sym¬ 
phony  “Tortoise  and 
the  Hare”  has  been 
publicized  at  the  shore 
showplace. 


TOPS  ’EM  ALL!  Visiting  the  GB 
home  office  the  other  day,  Lupe 
Velez  gladly  posed  with  the  famed 
GB  giraffe. 


“WATERFRONT  LADY.” 
H  ere  is  the  way  Nat  Levine 
arranged  to  get  some  water¬ 
front  atmosphere  when  he 
shot  some  scenes  on  “Water¬ 
front  Lady,”  with  Ann  Ruth¬ 
erford.  The  Mascot  lot  is  as 
well  equipped  as  many  of  the 
best  studios,  as  can  be  seen 
in  the  photo. 


Sep  1 T 3 5  pg.  23 


REPUBLIC’S  NEW  "FIND" 
STAR  ...  IN  A  HIT  PICTURE 
DIRECTED  BY  THE  DIRECTOR 
OF  "HARMONY  LANE" 

NAT  LEVINE 

Presents 


'  / 

wmm, 
-Ml 


ANN 

RUTHERFORD 


Frank  Albertson 
J.  Farrell  MacDonald 
Barbara  Pepper 
Grant  Withers 
Jack  La  Rue 

DIRECTED  BY  JOSEPH  SANTLEy 


DISTRIBUTED 

BY 


REPUBLIC  PICTURES  CORP.,  1236  Vine  Street,  Philadelphia 


Z4 


Sep  1  ’  3  5 


THE  PHILADELPHIA  EXHIBITOR 


72  BARKERS,  friends  attended  the  August 
15  outing  at  Toms  River,  N.  J.,  with  Harry 
Blumberg  and  Iz  Hirschblond  kings  for  the 
day.  High  spot  of  the  day  was  the  trip 
taken  by  Dave  Supowitz,  who  started  out  for 
Toms  River,  N.  J.,  and  landed  in  Asbury 
Park,  N.  J.,  slightly  off  the  mark.  Everyone 
had  a  good  time  and  the  affair  will  certainly 
turn  into  an  annual  one. 

TENT  No.  13  is  scheduled  to  play  a  prom¬ 
inent  part  in  the  festivities  in  connection 
with  the  Showmen’s  Variety  Jubilee  to  be 
held  in  Atlantic  City  this  week. 

SEPTEMBER  4  has  been  set  aside  as  the 
main  Variety  Day.  Luncheon  has  been  sched¬ 
uled  at  the  Mad  ison  Hotel,  Atlantic  City,  with 


SPECIAL  FILM  RATES 

Parking,  All  Day .....  .  25c 
High-Pressure  Washing  .  .  75c 


Towing  Service — 

Any  Time,  Any  Place. 
Road  Service  to  all  Patrons. 
Mechanic  Always  on  Duty. 
24-hour  Service. 


APEX  GARAGE 

249-51-53  N.  JUNIPER  ST. 
232  N.  JUNIPER  ST. 

GIRARD  SERVICE 
GARAGE 

5155  GIRARD  AVE. 

BECKER  BROTHERS/ Proprietors 


barker  Frank  Elliott  one  of  the  kings  for 
the  day.  That  evening  the  Variety  Club  ball 
will  be  held  in  honor  of  the  contestants. 
Wives  are  invited.  September  5  Variety 
Club  members  are  scheduled  to  be  hosts  to 
orphans,  by  entertaining  groups  from  various 
homes  on  Steel  Pier  or  distributing  gifts  to 
orpha  nages.  Same  week  a  Variety  Club  re¬ 
ception  will  be  given  to  1000  Ford  Motor 
Company  members  at  the  Traymore  Hotel. 
Ford  has  been  co-operating.  Oscar  Neufeld 
has  identification  badges  for  the  jubilee. 

LABOR  DAY,  a  reception  and  open  house 
for  the  Miss  America  contestants  has  been 
scheduled  with  the  girls  met  at  the  station, 
driven  to  the  Walton  Hotel  where  they  are  to 
make  their  headquarters  before  they  leave 
for  Atlantic  City.  An  official  welcome,  a 
trip  to  Valley  Forge,  a  celebration  at  the 
Stadium  by  the  Olympic  Committee  and  the 
Philadelphia  Boosters  Association  are  sched¬ 
uled,  with  high  state  officials  speaking.  A 
local  appearance  may  also  be  made  at  the 
Fox  Theatre. 

POOL  TOURNAMENT  begins  anew  in 
September  with  barker  Charles  Zagrans  in 
charge. 

CLINT  WEYER  was  a  recent  guest  of 
barker  James  Clark. 


WILKES-BARRE 


New  vaude  policy  at  the  Penn  calls  for  new 
shows  Fridays  and  Tuesdays  instead  of 
Mondays  and  Wednesdays. 

Death  of  Will  Rogers  b  rought  memories  to 
A1  Cox.  Back  in  the  days  when  A1  was 
launching  his  career  Rogers  was  playing 
one  of  the  Poli  houses  in  New  England. 
In  a  playful  moment,  he  lassoed  A1  and 
bumped  him  around,  trying  to  bring  him 
out  on  the  stage  for  a  laugh.  A  friend¬ 
ship  developed  between  the  two  and  lasted 
through  the  years. 

Paul  Burke,  Strand,  provided  an  innovation 
for  Wilkes-Barre  theatregoers  with  con¬ 
tinuous  shows  during  the  legion  conven¬ 
tion,  starting  Wednesday  midni  ght  and 
continuing  until  Saturday  midnight.  A1 
Cox,  Capitol,  ran  one  late  show.  Although 
the  town  was  jammed  with  visitors,  the 
theatres  reaped  no  harvest. 

Judging  from  the  manner  in  which  Sid  Stan¬ 
ley  is  grabbing  his  lunch  at  the  counters 
these  days,  time  is  a  mighty  precious  com¬ 
modity  in  his  busy  life. 


RCA  Trans-Lux 


RCA  Manufacturing  Company  of 
Camden,  New  Jersey,  has  completed  ar¬ 
rangements  with  the  Trans-Lux  Movies 
Corporation,  whereby  the  company’s 
RCA  Photophone  Division  will  handle 
the  leasing  of  Trans-Lux  rear  projec¬ 
tion  equipment,  either  in  conjunction 
with  its  own  “High  Fidelity”  sound  re¬ 
producing  system  or  with  competitive 
sound  apparatus,  according  to  Edwin 
M.  Hartley,  Photophone  manager. 

The  Trans-Lux  equipment,  which  will 
hereafter  be  termed  RCA  Trans-Lux, 
consists  of  special  wide  angle  lenses  for 
adapting  standard  motion  picture  pro¬ 
jectors  to  rear  screen  projection,  and  a 
patented  translucent  screen  upon  which 
the  motion  picture  image  is  focussed 
from  behind  the  screen. 


Columbia  Tradeshow 

Columbia  played  host  to  exhibitors 
August  29  at  the  Aldine  Theatre  when 
“She  Married  Her  Boss”  was  unveiled. 

Manager  Harry  Weiner  was  present  to 
inaugurate  the  1935-1936  Columbia 
season. 


THEATRE  DESIGN 

Remodeling  »  Building 

DAVID  SUPOWITZ 

REGISTERED  ARCHITECT 
246  S.  15th  St.  Philadelphia 

Pennypacker  2291 


Ask  Questions 

Our  sales  promotion  department 
can  help  you  as  it  has  helped 
others. 

Exhibitor  No.  1 — 

We  recommended  the  in¬ 
stallation  of  one  additional 
machine  and  his  sales  in¬ 
creased  . 46% 

Exhibitor  No.  2 — 

We  recommended  a  dif¬ 
ferent  spot  for  candy  ma¬ 
chine  and  his  sales  in¬ 


creased  . 35% 

Exhibitor  No.  3 — 

We  recommended  chang¬ 
ing  lights  from  1  5W 
tinted,  to  25W  white,  and 

his  sales  increased . 37 % 

Exhibitor  No.  4 — 

Placed  passes  in  his  candy 
machine  and  his  sales 

increased  . 33% 

Exhibitor  No.  5 — 


Used  a  flasher  button  on 
his  candy  machine  lights, 
and  his  sales  increased.  .21% 
Exhibitor  No.  6 — 

Instructed  cashier  to  pass 
out  nickels  in  her  change 
and  increased  his  sales.  .19% 

We  will  be  happy  to  have  our  representative  call 
and  discuss  any  of  the  above  plans  in  greater 
detail  at  your  convenience.  This  service  is  main¬ 
tained  for  you  throughout  the  year.  Please  feel 
free  to  use  it. 

IT  PAYS  TO  ASK  QUESTIONS 

Get  in  touch  with : 

GEO.  P.  AARONS 

301  N.  13th  Street 

LOCUST  4245 

BERIO 

VENDING 

COMPANY 

1518  N.  Broad  St.,  Phila. 

POPLAR  6011 


THE  PHILADELPHIA  EXHIBITOR 


Sep  1 '35 


25 


BETTER  MANAGEMENT 


Tested  ideas  .  .  .  Suc¬ 
cessful  merchandising  .  .  . 
Stunts  that  are  proven. 


From  Mrs.  Goldsmith 


Mrs.  Arthur  Goldsmith,  clubwoman 
motion  picture  leader  in  this  district, 
glanced  through  The  Check-Up  in  THE 
EXHIBITOR  last  issue,  noted  Fox  titles 
listed  and  made  up  the  following: 

In  Argentina,  Under  the  Pampas 

Moon,  The  Farmer  Takes  a  Wife.  So - 

Way  Down  East,  on  Thunder  Mountain, 
they  practiced  The  Gay  Deception, 
called  Here’s  to  Romance,  when,  sud¬ 
denly,  Thunder  in  the  Night  caused  a 
Dante’s  Inferno. 

Then  The  Two  Black  Sheep,  Gentle 
Julia  and  the  Bad  Boy,  alias  Silk  Hat  Kid 
and  Hard  Rock  Harrigan,  boarded  the 
Steam  Boat  Round  the  Bend  In  Old  Ken¬ 
tucky,  the  Red  Heads  on  Parade,  Dressed 
to  Thrill,  with  Curly  Top  and  Ginger 
sang  Welcome  H  ome  and  Orchids  to 
You. 

Said  Beauty’s  Daughter,  in  answer  to 
them,  “Thanks  a  Million.”  He  was  Hard 
to  Get  but  he  is  now  my  Ball  of  Fire  and 
what  is  more  my  Meal  Ticket. 

We  left  Charlie  Chan  in  Egypt  and 
Charlie  Chan  in  Shanghai  you’ll  soon 
see. 

(Ed.  Note — THE  EXHIBITOR  takes 
no  responsibility  for  the  above.) 


Moviemen  Columnists 

Harrisburg 

Ma  nagers  of  the  Hershey  Community  The¬ 
atre,  Hershey,  and  the  State,  Loew’s  Regent, 
Victoria  and  Colonial,  all  Harrisburg,  en¬ 
joyed  realization  of  a  theatre  manager’s 
dream,  to  quote  John  F.  Rogers,  State,  when 
given  an  opportunity  last  week  to  take  turns 
writing  a  popular  movie  column,  by  L.  U.  K., 
which  appears  daily  in  the  Harrisburg  Tele- 
graph. 

Before  leaving  on  vacation,  L.  U.  K.  in¬ 
vited  these  managers  to  conduct  his  column, 
allotting  each  two  columns  with  the  privilege 
of  writing  about  his  or  any  of  the  other 
theatres’  programs. 


Rogers  Selling 


Many  local  houses  playing  a  Will 
Rogers  picture  or  “A.ir  Hawks,”  with 
Wiley  Post,  turned  to  dignified  selling 
in  keeping  with  the  good  taste  necessary 
when  playing  the  shows. 

Sid  Bloomfield,  manager,  Glenside 
Theatre,  Glenside,  used  a  herald  adver¬ 
tising  “Air  Hawks”  and  also  joined  with 
the  nation  in  mourning  the  two  heroes’ 
deaths. 

Most  theatres  used  the  same  dignified 
appeal. 

Gem  Theatre,  local  neighborhood,  had 
a  Rogers  and  Post  picture  double-billed 
for  the  Monday  following  the  day  of  the 
crash,  a  coincidence,  inasmuch  as  the 
show  was  booked  in  many  days  in  ad¬ 
vance. 


Everything  Set  for 
Big  AC  Jubilee  Week 

Beautiful  and  talented  young  women, 
chosen  to  represent  approximately  60 
key  cities,  will  compete  for  the  title  of 
“Miss  America  of  1935,”  during  the 
Showmen’s  Variety  Jubilee,  held  in 
Atlantic  City,  Labor  Day  Week. 

A  distinguished  Board  of  Judges  headed  by 
Earl  Carroll  will  assume  the  responsibility  of 
judging  “Miss  America.”  Other  members  of 
the  Board  include  Williard  VanDerveer,  Vin¬ 
cent  Trotta,  Giuseppe  Donato,  McClelland 
Barclay,  and  Elias  Goldensky. 

Big  outdoor  feature  will  be  the  spectacular 
float  parade  held  on  the  Boardwalk  Septem¬ 
ber  6  in  which  all  the  inter-city  contestants 
will  participate.  Magnificent  floats,  carrying 
out  a  multitude  of  these  will  be  a  fitting  cli¬ 
max  to  Atlantic  City’s  summer  season. 

This  particular  event  will  mark  the  begin¬ 
ning  of  a  new  era  in  Atlantic  City  pageantry, 
as  all  floats  appearing  on  the  Boardwalk  will 
move  under  their  own  power,  instead  of  being 
pulled  by  man-power.  A  new  type  of  float 
will  be  introduced  which  promises  to  be  far 
more  beautiful  than  those  in  previous 
pageants. 

Alto  gether  there  are  forty-four  events  on 
the  Showmen’s  Variety  Jubilee  program. 
These  include  National  Championship  swim¬ 
ming  races,  life  guard  demonstrations;  a 
yacht  regatta;  an  aerial  sham  battle.  National 
Hairdressing  contest,  and  a  bicycle  race  on 
the  Boardwalk  following  the  parade  of  floats. 

Jubilee  is  being  staged  under  the  joint 
sponsorship  of  the  Phladelphia  Variety  Club, 
composed  of  amusement  executives  affiliated 
with  other  Variety  Clubs  of  key  cities,  and  a 
committee  of  well  known  Atlantic  City  busi¬ 
ness  and  professional  men,  and  is  endorsed 
by  the  Atlantic  City  Chamber  of  Commerce. 

Metro  Lines  Up  Strong 
Newspaper  Campaigns 

Metro,  thanks  to  advertising  and 
publicity  manager  Howard  Dietz,  is 
making  some  strong  tie-ups  with  news¬ 
papers  throughout  the  country  for 
serialization  of  stories  of  Metro  pictures. 

That  these  will  react  to  exhibitors’  benefits 
is  assured. 

Small  Town  Girl  ’  has  been  selected  by 
MGM  as  the  first  of  a  series  of  films  to  be 
serialized  in  key  city  newspapers. 

Th  is  will  be  part  of  a  co-operative  exploi¬ 
tation  campaign  to  include  joint  advertising 
and  posting  campaigns,  in  which  both  MGM 
and  the  newspapers  participate,  with  the  the¬ 
atre  playing  the  picture  definitely  tied  up 
with  the  entire  movement. 

Among  the  newspapers  which  will  serial¬ 
ize  “Small  Town  Girl”  are  the  Philadelphia 
“Ledger,”  Albany  “Evening  News,”  Boston 
“Traveler,"  Rochester  “Times  Union,”  Provi¬ 
dence  “News  Tribune,”  Toronto  “Telegram,” 
Montreal  “Standard,”  Cleveland  "Press,”  De¬ 
troit  “Free  Press,"  Toledo  “News  Bee,”  Buf¬ 
falo  “Times,”  Indianapolis  “News,”  Colum¬ 
bus  “Citizen,”  Cincinnati  “Post,”  Dayton 
“News,"  Pittsburgh  “Press,”  Washington 
“Star”  and  Louisville  “Courier-Journal.” 


Paramount  Contest  Change 

An  announcement  from  Paramount 
says,  in  regard  to  the  Paramount  Week 
cash  prize  contest: 

“In  the  special  manual  on  this  contest 
it  was  stated  that  competing  theatres 
must  play  a  complete  Paramount  Show 
during  all  of  Paramount  Week — Septem¬ 
ber  1  to  7.  We  learn  that  many  theatres 
that  would  like  to  participate  in  this 
contest  are  automatically  ruled  out  by 
the  foregoing  rule,  because  they  cannot 
get  enough  Paramount  releases  to  play 
a  full  week,  due  to  the  fact  that  there 
aren’t  enough  pictures  available  for 
them. 

“Wherever  this  situation  exists,  such 
theatres  can  enter  the  contest — pro¬ 
vided  they  play  during  Paramount  Week 
ALL  Paramount  releases  available  to 
them  for  this  period.” 


"Piccolino"  Plug 

A  ballroom  version  of  “The  Piccolino”, 
Fred  Astaire-Ginger  Rogers  dance  hit  from 
their  forthcoming  RKO  Radio  picture,  “Top 
Hat,”  was  demonstrated  before  the  recent 
annual  meeting  of  the  Dancing  Teachers’ 
Business  Association,  New  York  City,  held  in 
New  York. 


FD  Tleups 

First  Division  is  arranging  national  tie-ups 
with  national  merchandisers  and  advertisers 
to  exploit  forthcoming  pictures. 


66 Harmony  Lane ”  Presshook 

In  keeping  with  the  fact  that  “Har¬ 
mony  Larie”'  is  the  biggest  picture  yet 
turned  out  by  Mascot,  the  pressbook  on 
the  show  also  sets  a  new  record.  De¬ 
signed  by  Jack  Hess,  it  not  only  is  re¬ 
plete  with  plentiful  material,  ads, 
layouts,  etc.,  but  it  has  a  handsome 
cover  in  several  colors  suitable  for 
framing  and  lobby  exploitation. 

With  a  painting  of  Douglass  Mont¬ 
gomery  on  the  front  cover,  some  good 
sketches  of  the  other  leads,  eye  strik¬ 
ing  ads,  stories  that  can  be  used,  the 
pressbook  is  one  of  the  best  yet  from 
any  independent  company.  It  may  well 
be  rated  as  one  of  the  best  jobs  from 
any  company. 

Exhibs  who  see  it  will  be  more  than 
impressed. 


26 


Sep  1  ’  35 


THE  PHILADELPHIA  EXHIBITOR 


READY 

REFERENCE 

EACH  COMPANY  LISTED  IS  AN 
AUTHORITY  IN  ITS  FIELD  AND 
IS  RELIABLE  AND  TRUSTWORTHY 


ACCOUNTANT  (Theatre  Spec.) 

EDWIN  R.  HARRIS 

CERTIFIED  PUBLIC  ACCOUNTANT 

Denckla  Bldg.,  Philadelphia 

Specializing  in  Theatre  Bookkeeping.  Profit  and  Loss 
Statements  and  State  and  Federal  Tax  Returns 
for  more  than  19  years 

THE  SMALL  MONTHLY  SUM  WILL  SURPRISE  YOU 


AIR  CONDITIONING 


|a'«c 


UPHOON 

^Conditioning  co. 


COOLING 

VENTILATING 

HEATING 


BLOWERS  -  FANS 
f  AIR  WASHERS 

252  West  26th  St.,  New  York 


THE  AMERICAN  SYSTEM 


Specializing  in  the  Cooling,  Heating  and  Venti¬ 
lating  of  Theatres  for  More  Than  Fifteen  Years. 

The  American  Heating  and  Ventilating  Co. 

1505  Race  Street,  Philadelphia  _ 


NATURE'S  ONLY  EQUIVALENT! 


ARCHITECT 


DAVID  SUPOWITZ 

Theatre  Arehiteet 

Remodeling  and  Rebuilding 
246  S.  15th  STREET 

Pennypacker  2291 


CARPETS 

CARPETS 

for  theatres 

Special  designs  and  colors  in  dur¬ 
able  grades.  Estimates  gladly  submitted. 

HARDWICK  &  MAGEE  CO. 

1220  Market  Street,  Philadelphia 

DECORATIVE  GLASS 


We  specialize  in  GLASS  for  Theatres 

Specify:  VARICOLITE 

See  the  new  mirror  booth  at  the 
IRIS  THEATRE,  Kensington  and  Allegheny 
Write  for  particulars  and  samples 

M.  KRAKOVITZ  AND  SONS,  CO. 

4TH  AND  MORRIS  STREETS,  PHILA. 
Dewey  8600  Main  2301 


Telephone  Idea 


From  the  Bell  Telephone  Company 
comes  a  new  idea  whereby,  for  25  cents 
a  month  for  9  months,  listing  in  the 
classified  section  of  the  phone  book  will 
include  bolder  type  for  the  theatre  in 
addition  to  the  listing  of  the  time  the 
feature  goes  on,  something  like  this: 

BLANK  THEATRE 

7:30 — 9:30 

A  representative  of  the  company  said 
many  theatres  were  signing  up,  but  this 
might  have  been  part  of  the  sales  talk. 

Industry  folk  will  think  the  feature 
time  listing  the  sort  of  an  idea  that 
would  come  from  someone  not  very 
well  versed  with  theatre  procedure. 
However,  if  theatres  do  sign  up,  it 
merely  proves  that  a  good  salesman 
can  sell  anything,  even  selling  a  the¬ 
atre  the  idea  that  when  people  want  to 
go  to  a  movie  they  will  look  at  the 
classified  section  of  the  phone  book. 


Exhibs  Strong  For 
Mickey  Mouse  Fete 

The  industry  is  getting  behind  the 
Mickey  Mouse  birthday. 

Conclusive  evidence  of  the  popularity  of 
the  Mickey  Mouse  and  Silly  Symphony  pro¬ 
ductions  is  gleaned  from  the  fact  that  lead¬ 
ing  circuits  and  independent  theatre  owners 
throughout  the  country  have  already  secured 
numerous  bookings  of  the  Walt  Disney- 
United  Artists  releases  to  usher  in  the  sev¬ 
enth  birthday  of  Mickey  Mouse  beginning 
week  of  September  28. 

In  more  than  60  important  key  cities  Dis¬ 
ney  bookings  already  secured  for  the  cele¬ 
bration  week  have  set  an  all-time  record. 
Ma  ny  important  independent  circuits  have 
secured  Disney  product  for  an  entire  week, 
and,  according  to  United  Artists  branch  man¬ 
agers,  not  only  the  new  Disney  subjects  but 
every  available  print  whether  in  black  and 
white  or  Technicolor  is  being  pressed  into 
service  for  this  occasion. 

United  Artists  is  backing  up  these  show¬ 
ings  with  a  complete  campaign  of  exploita¬ 
tion  and  publicity  matter.  Already  a  19-page 
booklet  containing  exploitation  material  and 
publicity  releases  is  now  available. 

Dealers  throughout  the  country  have  in¬ 
formed  their  agents  of  this  outstanding  cam¬ 
paign,  and  steps  are  now  under  way  for  a 
nation-wide  merchants’  campaign. 

Steelton  Benefit 

A  benefit  picture  show  was  sponsored  at 
the  Strand  Theatre,  Steelton,  by  the  Paxtang 
Hook  and  Ladder  Company.  “Living  on 
Velvet”  was  the  feature  film  chosen. 


Cohen  Sells  Arctic 


Barney  Cohen,  Admiral  Theatre,  took 
advantage  of  the  timeliness  of  “Dangers 
of  the  Arctic”  to  sell  Alaska  as  the  spot 
where  the  recent  Rogers-Post  tragedy 
took  place.  He  got  out  a  special  herald 
on  it. 

Cohen  has  been  doing  many  other 
stunts  lately. 


Paramount  Gets  Behind 
Popeye  Club  Programs 

Paramount  is  giving  “Popeye  ”  a 
strong  plug. 

With  Popeye  Clubs”  starting  throughout 
the  country,  the  manual  recently  released 
indicates  a  wealth  of  tieups  for  exhibitors 
who  play  the  new  series  or  repeat  the  earlier 
series  now  available  for  Saturday  matinees 
or  special  shows  as  well  as  regular  perform¬ 
ances. 

Some  of  the  ideas  include  "Popeye”  pipes, 
stills,  posters,  novelties,  window  cards,  pen¬ 
nants,  balloons,  the  club  creed,  tieups  with 
newspapers,  member  buttons,  special  kid  pro¬ 
grams,  blowups,  newspaper  subscription  tie- 
ups,  drawing  contests,  initiation  rites,  spin¬ 
ach  cans,  wrist  watches,  mustachios,  talent 
shows,  songs. 

A  large  booklet,  listing  all  necessary  in¬ 
formation,  is  available. 

Club  insignias,  selling  for  $9.50  per  1000, 
as  well  as  large  Popeye  dolls  at  $  I  each,  to 
be  awarded  as  prizes,  may  be  obtained  at  the 
exchanges. 

With  this  backing,  Popeye  is  certain  to 
get  bigger  and  better. 


“Farmer  Takes  a  Wife" 

Harrisburg 

Pretty  twins  in  farmerette  costumes  were 
adopted  by  the  State,  Harrisburg,  and  were 
loaded  down  with  handbills,  which  they  dis¬ 
tributed  to  pedestrians  on  sidewalks  on  both 
sides  of  streets  in  a  horse  and  old-fashioned 
buggy,  bearing  the  farmer  and  his  wife,” 
traveled  about  Harrisburg  to  herald  arrival 
of  “The  Farmer  Tak  es  a  Wife.  Twins  were 
the  Misses  Alma  and  Edna  MacLaughlin. 

“Every  Night  at  Eight" 

Harrisburg 

Gowns  copied  from  those  worn  by  Patsy 
Kelly,  Alice  Faye  and  Frances  Langford  in 
Every  Night  at  Eight”  were  displayed  in  a 
show  window  of  Harrisburg’s  leading  depart¬ 
ment  store  through  a  tie-up  arranged  by 
Manager  Jack  D.  O’Rear  to  herald  arrival  of 
the  picture  at  the  Colonial  Theatre,  Harris¬ 
burg. 


“Love  Me  Forever" 

Philadelphia 

Uptown  Theatre,  here,  got  out  special 
cards  requesting  people’s  presence  at  the 
opera,  “La  Boheme,”  as  a  tieup  for  “Love 
Me  Forever.” 


“Bonnie  Scotland" 

Wilmington 

Smart  manager,  George  Drissell,  Loews 
Parkway,  Wilmington!  Always  looking  for 
a  new  idea,  off  the  beaten  tracks  of  the  cliD 
sheets,  George  Shepp,  his  assistant,  dropped 
in  his  office  the  other  day,  and  casually  re¬ 
marked:  “Have  a  nut.”  Shepp  rolled  an 
English  walnut  on  the  desk.  Drissell  “didn’t 
care  if  he  would.”  Cracked  it  and  inside 
found  it  full  of  carpet  tacks.  Came  the  idea. 
An  eighty-minute  Laurel  and  Hardy  picture 
to  sell  in  a  couple  of  weeks.  He  ordered 
several  pounds  of  walnuts,  at  least  the  shells. 
Inside  of  these  empties  he  had  little  strips  of 
paper  on  which  was  printed:  ’’They’re  the 
Nuts.  Laurel  and  Hardy  in  'Bonnie  Scot¬ 
land.'  80  minutes  of  riotous  fun  Friday  at 
Loew’s.”  He  chucked  the  nuts  about  every¬ 
where,  in  newspaper  offices,  places  where 
they  reached  the  crowd.  There  was  sur¬ 
prise,  interest. 


THE  PHILADELPHIA  EXHIBITOR 


Sep  1  ’  3  5 


27 


Heard  In 


Popularity  of  Jerry  Wollaston  s  Victoria 
(Harrisburg)  Junior  Club  party  and  broad¬ 
casts  over  WHP  at  noon  continues  to 
grow. 

With  her  new  horse,  "Jessica,"  presented  by 
her  father,  Henrietta  Arnold,  cashier. 
Colonial,  has  won,  as  a  result  of  her  stel¬ 
lar  equestrian  ability,  five  cups  and  thir¬ 
teen  ribbons. 

While  Sam  Gilman,  manager,  Loew's  Regent, 
Harrisburg,  spent  two  weeks  vacation 
with  his  bride  at  new  suburban  home, 
"digging  up  tomatoes,  George  Peters, 
house  manager,  Loew  s  Fox,  Washington, 
D.  C.,  was  relief  manager. 

Joseph  D.  Eagen,  general  manager,  Wilmer 
and  Vincent  Corp. ;  Carter  Barron,  Eastern 
division  manager,  Loew's,  Inc.,  and  Mrs. 
Barron,  traveling  together,  were  visitors, 
August  22. 

Mrs.  Minnie  Weaver,  secretary  to  C.  Floyd 
Hopkins,  and  her  husband,  Paul,  left  on 
three-month  vacation. 

During  absence  of  Mrs.  Weaver,  Miss  Laura 
Parkhurst,  Audubon,  N.  J.,  graduated  re¬ 
cently  from  Penn  State,  is  secretary  to 

“Hoppie 

Glad  to  see  Kathryn  Whittington,  usher, 
minus  her  appendix,  gallivanting  in  aisles 
Victoria,  Harrisburg,  once  again. 

Miss  Claire  Audrey  Briner,  winner  of  a  bath¬ 
ing  beauty  contest  staged  at  Williams 
Grove  Park,  near  Harrisburg,  is  a  sister 
of  “Bonnie  Belle,”  winner  radio  audition 
contest. 

To  exploit  "The  Farmer  Takes  a  Wife,”  at 
State,  Harrisburg,  Manager  John  F.  Rogers 
had  a  "farmer  and  his  wife”  riding  about 
the  city  for  several  days  in  an  old-fash¬ 
ioned  horse  and  buggy. 

A  36-hour  week-end  tour  was  enjoyed  by 
John  F.  Rogers,  manager,  State,  Harris¬ 
burg;  his  assistant,  Francis  Deverter;  Mrs. 
Rogers  and  Mrs.  Deverter. 

Charlie  Eslinger,  Victoria  house  superintend¬ 
ent,  Harrisburg,  is  off  a  two  weeks’  vaca¬ 
tion. 

About  a  month  ago,"  said  Jerry  Wol¬ 
laston,  manager,  “Charlie  got  into  the 
habit  of  storing  five-gallon  cans  into  the 
theatre  almost  daily.  Becoming  curious 
when  he  failed  to  volunteer  any  infor- 


Operator  Available 

At  liberty — 

A  motion  picture  projectionist,  25 
years’  experience,  can  operate  any  make 
sound,  will  go  anywhere.  Sober.  Reli¬ 
able.  References.  Salary  no  object. 
Write  John  J.  Lehman,  950  New  Hol¬ 
land  Road,  Reading,  Pa.,  R.  D.  No  1. 


mation  to  me  pertaining  to  the  growing 
supply  of  cans,  I  asked  him  what  we  were 
going  to  do  with  them. 

'We,'  he  replied.  Those  cans  are 
mine.  They  contain  gasoline,  which  I’ve 
been  buying  in  preparation  for  my  vaca¬ 
tion  trip.' 

"When  Charlie  left  in  his  old  Ford  road¬ 
ster,  he  had  enough  gasoline  with  him  to 
take  h  im  to  California  and  back.’’ 


READING 


State  Theatre  here  showed  Judge  Priest," 
Will  Rogers  feature,  while  the  excitement 
over  the  Rogers  tragedy  was  at  its  peak. 

Loew’s  held  over  China  Seas  for  a  second 
week  because  of  its  big  boxoffice  intake. 

First  big  Astor  combination  show  this  year 
brought  Frank  and  Milton  Britton  in  per¬ 
son  and  their  band  in  "Crazy  Quilt  Re¬ 
vue"  with  "Bright  Lights." 

Rajah  Theatre  taking  crack  at  Governor 
Earle  in  its  advertising,  because  of  relief 
tax  on  amusement  tickets. 

Several  Berks  county  towns,  as  well  as  Read¬ 
ing,  will  vote  in  November  on  the  question 
of  legalization  of  Sunday  movies.  Robe- 
sonia  and  perhaps  Kutztown  and  Hamburg 
will  test  their  communities’  sentiment  on 
Sunday  picture  shows.  No  organized  op¬ 
position  to  legalizing  film  shows  on  Sun¬ 
days  has  developed  in  Reading,  and  none 
is  expected.  In  some  of  the  boroughs  man¬ 
agers  are  uncertain  as  to  the  outcome. 

Because  of  an  inquiry  by  the  Orpheum  The¬ 
atre  management,  Reading’s  only  legiti¬ 
mate  house,  as  to  the  $50-$  I  00  local 
license  law,  city  officials  decided  that  all 
theatres  here  that  have  stage  presenta¬ 
tions,  whether  professional  or  amateur, 
must  pay  the  higher  bracket  yearly  tax, 
$100.  This  hits  practically  all  the  $50 
movie  houses,  as  most  of  them  have  been 
giving  stage  presentations,  local  talent  if 
not  professional. 


SELLING  THE  JUBILEE.  This  setup  on  the  Atlantic  City  boardwalk 
serves  notice  that  the  Showmen’s  Variety  Jubilee  is  going  to  be  quite 
something,  as  everyone  thinks  it  will  be. 


DRAPERIES 


The  Larger  and  Greater — 

NOVELTY  SCENIC  STUDIOS 

- INC. - 

INTERIOR  DECORATIONS  :  DRAPERIES 

SCENERY  :  ACCOUSTICAL  TREATMENTS  :  RIGGING 

611-625  W.  43rd  St.  New  York,  N.  Y. 


INTERIOR  DECORATORS 


Theatrical 

Decorating 

OUR  SPECIALTY 
Phone 

Rlttenhouse  7828 
2315  Walnut  St. 
Philadelphia 


J.  SEIDMAN _ j _ j _ j _ D.  BRODSKY 

Paramount  Qecorating  (Jo.,  |nc. 

STAGE  SETTINGS  :  DRAPERIES 

CARPETS  :  PAINTING  AND  DECORATING 


311  North  13th  Street  Philadelphia,  Pa. 


LIGHTING  FIXTURES 


VOIGT 


NEW 

DECORATIVE  LIGHTING 

F  OH  rOUH  THEATRE 

ORINKING  FOUNTAINS  DIRECTION  SIGNS 


I2™& Montqomery  Ave.  Phila.Pa. 


MARQUEES  AND  SIGNS 


CeCeLecTRic  siGn  co 

JOv  U33-  scr loiig iSLflno  cuy  n.y. 
BUILDERS  OF  116013  &  6LFCTRIC 


1 

ailltUMIMSfc 

1  ■  &.  changeable 

m 

Es 

ESTimflTGSe  SKETCHES  CHEERfULLy  Given ° 


OFFICE  EQUIPMENT 


■  I.  ate  Model  AAA  CA 

Addressograph  $ZZ= 

Backed  by  a  One  Year  Guarantee 


Also—  MIMEOGRAPHS,  MULTIGRAPHS, 
50  (yo  TYPEWRITERS,  ADDING  MACHINES, 
SAVINGS  on  CHECK  WRITERS,  KARDEX 


Business  Machinery  Co.,  909  Walnut  St.,  Phila. 


PREMIUMS 


E  VER  YROR  Y  KNO  WS— 

“SWEEPSTAKES’ 

The  NATURAL  Game 

See  It  /*/»» f/er/  Send  for  Uoohlet 

QUALITY  PREMIUM  DIST.,  Inc. 

1305  Vine  Street  -  Philadelphia,  Pa. 


28 


Sep  1 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


PREMIUMS 


PRICE  PREMIUMS 


The  World's  l.vutlintj  IHstri-  I 
I tutors  of  Theatre  freniiums  . 

Be  Convinced  . . .  Step  Into  Our  Showrooms  in : 


1239  Vine  Street,  Philadelphia 


SAFETY  CONTROL 


The  Ounce  of  Prevention  that 
will  save  you  from  ruin  ! 


SUPPLIES 


THEATRE  EQUIPMENT 


-  Used 


Rebuilt 


Projectors,  Screens, 
Soundheads,  Amplifiers, 
Chairs,  Portable  Projectors, 
Arc  Lamps,  Rectifiers 
and  Generators. 

■IKI'  Vini.Mi  AT  LOWEST  KATES 


S.  O.  S.  CORP.,  1600  Broadway,  New  York 


S.O.S.  Buys  Equipment  at  Highest  Prices 

THEATRE  EQUIPMENT 


"4 -STAR"  SERVICE/ 

★  Equipment  of  Known  Quality  Backed  by 
a  Guarantee  of  Satisfaction. 

★  Service  from  a  Local  Branch  by  Men  you 
Know  and  Trust. 

★  Priced  with  the  Benefit  of  the  Mass  Pur¬ 
chasing  Power  of  a  National  Organization. 

★  Guaranteed  by  all  of  the  National  Re¬ 
sources  of  a  National  Institution. 


National  Theatre  Supply  Company 


OFFICtt  IN  ACL 

T¥7J7  en 

NCI^ALClTlil  } 

THERE’S  A  f 

STORE  NEAR 

1  ■Wl. 

— AND  A 
MAN  YOU 

YOU —  KNOW 


• 

Official  Letter 
Service  to  the 

Mimeographing 
Multigraphing 
Public  Stenography 

Motion  Picture 
Industry 

Addressing  -  Folding 
Enclosing  -  Mailing 

Accurate  List 

Advertising 

of  all  Theatres 

Publicity 

and  Executives 

Printing 

GERALDINE  S.  P  ORTER 

Advertising  and  Letter  Service 

.*»927  Carpenter  Street 
Bell:  GRAnite  5927 


‘ Heard  In 


c 


ROSSTOWN 

Elsie  Finn 
On  Coast 


Fox  Theatre  “Miss  America’’  finals  resulted 
in  Miss  Jean  Kathryn  McCool  being 
selected  as  “Miss  Philadelphia.” 

Lansdale  Theatre,  Lansdale,  had  a  booth  fire, 
with  big  loss,  but  there  was  no  panic. 
2000  feet  of  film  was  burned.  An  auto¬ 
matic  system  opened  the  doors  at  the  first 
sign  of  smoke. 

Michael  H.  Egnal,  well-known  industry  law¬ 
yer,  is  aiding  the  candidacy  of  Honorable 
H  orace  Stern,  President  Judge,  Court  of 
Common  Pleas,  No.  2,  for  Judge  of  the 
Supreme  Court  of  Pennsylvania. 

Stanley-Warner  chieftain  Ted  Schlanger 
went  to  New  York  for  a  Warner  theatre 
conference  with  general  manager  Joseph 
Bernhard. 

Imperial  Theatre,  Kulpmont,  is  being  oper¬ 
ated  by  John  Zotkewicz,  a  real  veteran  in 
the  business  and  formerly  at  the  Mount 
Carmel  Arcade  Theatre.  His  friends  will 
be  glad  to  hear  that  he  is  back. 

Tom  Walsh  and  A.  Bodner  now  have  the 
Rialto  Theatre,  Mount  Carmel,  closed  for 
a  year.  They  are  fixing  it  up. 

George  Ten  Eyck  is  taking  the  4th  Street 
Theatre,  Easton. 

Elsie  Finn,  "Record”  movie  scribe,  hopped 
to  the  coast,  had  her  picture  taken  in 
various  studios,  sent  back  interviews. 

Henry  Murdock,  "Ledger”  movie  scribe, 
came  back  from  vacation. 

Leonard  Schlesinger,  the  S-W  dynamo,  left 
for  St.  Louis  for  a  1  0  days  vacation  with 
the  old  folks  at  home. 

Yorktown  Theatre  celebrated  its  first  anni¬ 
versary,  is  now  running  shows  full  week 
stands  quite  a  bit. 

William  Goldman  reopens  the  56th  Street 
Theatre  during  the  holiday  weekend.  This 
makes  his  second  opening  in  a  fortnight, 
what  with  the  Band  Box  having  such  a 
good  opening. 

Local  openings  include  the  Plaza,  Perkasie, 
Labor  Day;  the  Runnemede,  Runnemede, 
N.  J.,  August  30;  Fay’s,  September  6. 

Mel  Koff  is  the  operator  of  the  Darby  The¬ 
atre,  which  opened  recently  to  good  busi¬ 
ness.  The  Darby  Amusement  Company  is 
the  corporation.  Koff  operates,  manages, 
buys,  books. 

Eddie  Kapner,  it  seems,  didn’t  go  on  his  vaca¬ 
tion  as  outlined  here  last  issue. 

Doris  Theatre  has  been  redecorated,  with 
new  seats  installed. 

Morris  Sonenfeld,  operator  at  the  Rivoli  The¬ 
atre,  says  he  thinks  that  pictures  are  get¬ 
ting  a  bit  better  these  days.  He  has  been 
at  the  Rivoli  two  years. 

Eagle  Theatre  has  installed  new  RCA  High 
Fidelity  Sound. 

Mrs.  A1  Fisher  came  home  from  the  hospital 
so  A1  went  away  to  recuperate  from  the 
strain. 

Stanley-Warner  is  all  set  for  the  Joseph  Bern- 
hard  Sweepstakes,  with  the  1  3  week  busi¬ 
ness  period  having  several  thousands  in 
cash  as  prizes.  Opening  the  new  Show 
Season,  the  circuit  is  expecting  to  break 
all  records. 

Ross  Federal  head  Ray  Olinger  had  an  auto 
accident,  missed  injury.  His  friends  are 
glad  to  hear  that  he  escaped  harm.  Since 
his  arrival  here,  Olinger  has  made  many 
contacts  and  he  is  making  a  personal  repu¬ 
tation  for  himself  that  will  stand  him  in 
good  stead. 

H  omer  Lord  is  now  manager  of  the  Globe 
and  Spielmont  Theatres,  Marcus  Hook. 


RCA  Photophone  Convention 


Sales  representatives  of  RCA  Photo¬ 
phone  from  all  the  country  will  attend 
a  sales  convention  September  4-6  in 
Camden,  N.  J.  Edwin  M.  Hartley,  RCA 
Photophone  manager,  will  preside,  with 
E.  T.  Cunningham,  RCA  Manufacturing 
Company  president,  addressing  the  men. 


y  o  f 

*  K 

York  theatres  are  planning  an  intensive  drive 
to  let  patrons  know  of  the  New  Show  Sea¬ 
son  opening  this  month.  Strand  will  re¬ 
sume  stage  shows,  and  the  first  attraction 
will  be  a  personal  appearance  of  Ina  Rae 
Hutton  and  her  orchestra  for  three  days. 

Cleon  Miller  plans  a  midnight  show  at  the 
Capitol  on  Labor  Day.  For  “Bright  Lights" 
he  distributed  safety  pins,  attached  to 
cards  telling  the  recipients  that  this  is  the 
first  pin  worn  by  the  Elks.  For  “Every 
Night  at  Eight,”  at  the  Strand,  he  used  the 
radio  every  day  to  plug  the  musical  num¬ 
bers  from  the  picture. 

Charles  Moyer,  State,  Hanover,  is  back  from 
his  vacation. 

Harry  Olmstead,  Ritz,  has  secured  from  a 
local  dealer  a  dandy  bicycle  to  be  given 
away  to  the  lucky  kid  who  attends  the 
next  serial  thriller  he  shows.  On  the 
last  day  of  the  serial  he  will  have  a  draw¬ 
ing  from  tickets  distributed  only  on  Sat¬ 
urdays  to  kids  up  to  16  years  of  age 
attending  the  show. 

Abe  Halle,  for  the  past  several  months  man¬ 
ager  of  the  Capitol  Theatre  here,  has  re¬ 
signed  his  post  with  Warner  Brothers. 

District  Manager  Ed  Moore  is  sporting  a  new 
wrist  watch,  a  gift  from  the  boys  who 
worked  under  him  when  he  was  district 
manager  in  Johnstown. 

Sid  Poppay,  manager,  Rialto,  got  a  break  in 
several  ways  when  he  rented  the  theatre 
to  a  local  department  store  for  a  free 
kiddie  show.  He  made  a  nice  profit  for 
the  special  show  and  then  announced  that 
rulers,  the  gift  of  the  store,  would  be  dis¬ 
tributed  to  patrons  at  the  special  kiddie 
show  the  following  Saturday. 

Cleon  Miller,  manager,  Strand,  has  taken 
over  the  Capitol  also,  and  is  managing 
both  houses.  Jim  Boyer,  chief  of  service, 
Capitol,  spent  several  days  in  Atlantic 
City. 

Bill  Richley,  owner  and  manager,  York,  in¬ 
dependent  house,  distributed  autographed 
pictures  o  f  Shirley  Temple  when  her  last 
picture  showed  there. 

Ed  Moore  has  been  named  district  manager 
for  Warner  Bros.,  succeeding  William 
Israel.  His  territory  includes  York  and 
Lancaster. 

Ray  O’Connell,  manager,  Capitol,  has  re¬ 
turned  home  from  five  weeks’  vacation 
spent  on  the  Pacific  Coast. 

Bob  Miller,  assistant  manager.  Caoitol,  and 
Herb  Thatcher,  manager,  Hamilton,  have 
been  visiting  friends  in  Salina,  Kansas. 

Duke  Miller,  assistant  manager,  Grand,  has 
always  wanted  time  to  visit  places  of  inter¬ 
est  in  his  own  home  county,  so  he  did. 

Jack  Frere,  manager,  Colonial  Theatre,  is 
happy  these  days.  His  Marcus  show  is 
"hanging  them  on  the  rafters." 

Herb  Baylson  was  a  visitor  in  town. 


THE  PHILADELPHIA  EXHIBITOR 


29 


THE  SHORTS  PARADE 


One  reelers  .  .  .  Two  reelers 
.  .  .  Three  reelers  .  .  .  Classi¬ 
fied  alphabetically. 


TWO-REEL 


Musical 


Musical 


Comedy 

A  QUIET  FOURTH.  Radio — Smart  Set.  15/2m. 
This  has  more  intelligent  than  silly  moments,  and  a 
folksy  manner  about  it — will  hand  plenty  lauan- 
Family  goes  picnicing  July  4  on  grounds  to  be  bombed 
by  U.  S.  Army.  Betty  Grable,  daughter,  has  just  mar¬ 
ried  boy  friend.  They  keep  marriage  secret,  accom¬ 
pany  family  and  upstanding  young  socialite,  who 
Betty's  mother  prefers  as  a  "match.”  Slapstick  enters, 
with  Junior  throwing  firecrackers,  and  the  family 
realizing  very  much  later  that  the  accompanyinr 
sounds  are  made  by  United  States  artillery.  Friend 
husband  tires  of  being  shunted  around  and  throws  th; 
snobbish  socialite  into  a  well.  Etc.  VERY  GOOD. 

BRING  ’EM  BACK  A  LIE.  Universal — Van  Ronkel.  18m. 
Sterling  Halloway.  This  time  this  comedian  is  given 
a  story  that  depends  upon  an  ape  for  laughs.  Hallo¬ 
way  shows  off  as  a  big  African  wild  animal  hunter  and 
makes  up  a  yarn  about  a  big  ape.  A  scientist  brings 
back  the  ape  to  life,  with  the  animal  going  through 
the  usual  horror  act.  Halloway,  through  one  means 
or  another,  eventually  does  get  the  animal  to  take 
it  easy,  makes  good.  Not  the  best  of  the  Halloways, 
it  has  some  funny  moments.  FAIR. 

CAPTAIN  HTS  THE  CEILING.  Columbia  Comedies.  19m. 
Franklin  Pangborn,  feminine-mannered  comedian,  ap¬ 
pears  as  lovesick  romeo  who  wants  to  marry  girl  but 
gets  in  bad  with  her  father,  grumpy  sea  captain.  Pang- 
born,  on  way  to  her  home,  crashes  into  captain's  car, 
hands  him  explosive  cigar,  has  him  given  summons. 
This  makes  atmosphere  perfect  when  Pangborn  gets  to 
home,  meets  girl  friend's  father  first  time — discovers 
its  the  captain.  The  two  elope,  however,  planning  to 
be  married  aboard  ship  by  ship’s  captain.  Naturally 
girl's  father  at  last  moment  is  transferred  to  ship 
elopers  are  on.  When  they  call  him  in  to  marry  them, 
there  is  fighting,  chase,  much  slapstick.  But  persist¬ 
ent  pair  manage  to  marry.  FAIR. 

LUCKY  BEGINNERS.  Metro— Hal  Roach — Special. 

20m.  Taking  the  amateur  craze  as  his  topic,  Hal 
Roach  has  produced  kid  radio  comedy  that  should 
stand  a  lot  of  selling.  Coming  under  the  wire  by  a 
fair  margin,  this  is  a  resume  of  Hal  Roach  amateurs 
in  a  radio  studio  broadcasting  their  stuff.  Audiences 
will  probably  go  for  it  because  of  the  current  inter¬ 
est  in  amateurs  of  all  sorts.  GOOD. 

PARDON  MY  SCOTCH.  Columbia — Three  Stooges. 

19m.  The  Three  Stooges  are  funnier  than  ever  in 
this,  where  they  appear  as  Scotsmen,  phony  brewers 
of  a  Scotch  so  potent  that  an  American  distributor 
entertains  them,  goes  to  all  lengths,  excuses  their 
eccentricities,  in  order  to  get  their  names  to  a  con¬ 
tract.  When  they  finally  bring  in  a  barrel  of  brew 
to  test,  it  is  too  potent,  blowing  up.  Many  Hughs 
and  amusing  situations  are  included  in  this.  VERY 
GOOD. 

THE  E-FLAT  MAN.  Fox-Educational — Star  Personality. 
20m.  Buster  Keaton,  Dorothea  Kent.  Buster  Keaton 
tr  ies  to  elope  with  Dorothea  Kent,  manages  to  make 
his  way  with  a  police  car,  then  the  trouble  starts. 
Before  it  is  all  over  plenty  happens  and  then  the  usual 
parental  okay  is  given.  Keaton  works  hard  for  laughs 
and  supplies  most  of  them  himself.  Result  is  a  fair 
Keaton  comedy.  FAIR. 


Dramatic 

THE  MARCH  OF  TIME.  RKO-Radio — Issue  No.  5.  22m. 
Topping  all  previous  issues  in  high-tension,  gripping 
drama,  the  three  clips  of  the  current  issue  presents 
an  awe-inspiring  survey  of  the  world’s  chief  news 
events.  Opening  is  a  review  of  the  army's  mobiliz¬ 
ation  set-up,  with  vivid  picturization  of  the  plan  in 
actual  operation.  The  rise  to  position  of  pre-eminence 
in  the  nation's  politics  of  Rev.  Charles  Edward  Cough¬ 
lin  is  next  reviewed  from  the  time,  10  years  ago, 
when  he  broadcast  his  scathing  anti-K.  K.  K.  oration. 
Final  clip  is  a  comprehensive  survey  of  France’s 
Croix  de  Feu.  organized  and  built  to  a  potent  arm  of 
the  French  nation  by  Colonel  de  la  Rocque.  IMPOR¬ 
TANT. 

Color  Musical 

ROMANCE  OF  THE  WEST.  Vitaphone— Technicolor — 
Broadway  Brevities.  16m.  Henry  Armetta,  Phil 
Regan,  Dorothy  Dare,  Mary  Treen,  Gordon  Elliott,  Joe 
King.  With  the  Yosemite  National  Park,  with  the 
Grand  Canyon  as  background,  with  photography  that 
is  aces,  this  short  is  better  than  most  seen  around. 
Phil  Regan  sings  two  songs,  the  comedy  is  nicely 
handled,  and  result  is  a  picture  that  deserves  sepa¬ 
rate  billing  on  the  program.  Technicolor  is  fine, 
scenic  shots  beyond  description.  Warners  have  scored 
again.  EXCELLENT. 


METROPOLITAN  NOCTURNE.  Radio.  Musical  Comedies. 
18m.  This  is  a  pantomime  fantasy,  based  on  music 
by  composer  Louis  Alter.  Appeal  is  limited  to  urban 
class  audiences.  Production  is  well  done;  there  is  evi¬ 
dence  of  much  care;  but  depressing  note  is  unavoid¬ 
able.  Story  takes  us  through  typical  night  in  cos¬ 
mopolitan  Manhattan,  with  shots  of  life  in  various 
slum  windows.  Central  figure  is  aspiring  composer, 
in  love  with  girl  next  door.  He  dreams  of  fame  with 
his  “Metropolitan  Nocturne”;  of  the  day  when  the 
neighbors,  now  annoyed  with  his  midnight  piano 
playing,  will  flock  to  Carnegie  Hall  to  hear  him  play. 
The  girl  next  door  comes  home;  through  the  shades 
he  sees  her  embracing  another  man.  Shocked,  dis¬ 
illusioned,  he  tears  up  manuscript,  steps  off  into 
space — dies.  Life  goes  on  as  before.  WELL  DONE. 


Sport 

DANO  O'MAHONEY— ED  DON  GEORGE  WRESTLING 
BOUT.  18m.  Independently  made,  this  version  of  the 
world's  championship  wrestling  bout  in  Boston  re¬ 
cently,  with  James  J.  Braddock  as  referee,  is  a  highly 
saleable  two-reeler.  Fast  moving,  well  edited,  with 
good  photography,  it  includes  everything,  even  the 
shot  where  O’Mahoney  is  thrown  out  of  the  ring.  End 
tops  everything  with  Braddock  letting  one  of  George's 
seconds  have  it  and  a  general  free  for  all.  Audiences 
will  talk  about  this  plenty  and  in  all  spots  it  should 
draw.  EXCELLENT. 

LOU IS-LEVI NSKY  FIGHT  PICTURES.  16m.  This  should 
be  most  important  where  there  is  strong  feeling  for 
either  of  the  contestants.  Shots  are  of  the  usual  in¬ 
terest,  with  slow  motion  to  pad  out  because  the  fight 
was  so  short.  If  patrons  care  a  lot  for  boxing  this 
may  attract  them.  Otherwise,  it  is  not  anything  to 
rave  over.  It  depends  on  the  patronage.  EXPLOIT¬ 
ABLE. 


ONE-REEL 


Color  Cartoon 

POOR  LITTLE  ME.  Metro-Harman-lsing — Happy  Har¬ 

monies.  11m.  A  friendless  little  skunk  regrets  his 
station  in  life  because  all  the  other  animals  run  away 
and  won't  play  with  him.  A  little  rabbit  with  a  cold 
comes  along  and  makes  the  skunk  happy  by  playing 
with  him  until  a  villainous  wolf  spoils  everything, 
chasing  little  “Stinky"  back  home  well  satisfied  not 
to  wander  from  his  mother’s  side  again.  A  pleasing 
little  short  that  everyone  will  enjoy,  this  is  a  top- 
notcher.  VERY  GOOD. 

THE  HUNTING  SEASON.  Radio — Rainbow  Parade. 

7/2m.  The  color  process  used  is  Cinecolor  and  doesn't 
please  the  eye.  Colors  are  harsh,  unsteady.  Story  is 
very  slight,  and  familiar.  Wood  animals  are  living 
happily.  Along  comes  evil  hunter,  with  shotgun 
blasts  everything  in  sight.  He  goes  too  far,  however, 
when  he  shoots  two  ducks,  friend  of  the  bull  (who 
has  horns  and  acts  like  a  cow).  This  arouses  the  bull 
and  other  animals  to  action;  they  chase  hunter  away 


in  sorry 
FAIR. 

plight. 

Not  well  plotted; 

not  interesting. 

Ca  rtoon 

BIRDLAND. 

Fox 

Educational — Terry 

Toons.  6m. 

Familiar,  because  it  is  a  rommentary  on  bird  life  after 
fhe  usual  fashion,  it  is  still  interesting.  Because  there 
have  been  other  color  cartoons  which  had  the  same 
sort  of  background  this  doesn't  stand  out.  FAIR. 

BUDDY,  THE  GEE  MAN.  Vitaphone — Looney  Tune. 

7m.  What  with  all  this  G-man  publicity,  it  was  only 
natural  for  some  cartoon  to  start  the  vogue.  In  this, 
Buddy,  commissioned  to  investigate  conditions  in 
Sing  Song  prison,  does  so,  reports,  is  made  warden. 
With  a  mild  travesty  on  the  G-man  and  prison  cod¬ 
dling  ideas,  this  is  off  the  beaten  path  and  should 
prove  interesting.  GOOD. 

GARDEN  GAIETIES.  Columbia — Krazy  Kat.  7m.  This 
has  some  tuneful  moments,  and  the  idea  of  having 
garden  insects  and  flowers  dance  and  do  choral  num¬ 
bers  is  ingenious  enough.  Krazy  Kat  is  watering  his 
garden;  his  watering  can  makes  flowers  perk  up  re¬ 
markably.  But  one  of  his  sun-flowers,  struck  down 
by  a  jealous  mate,  is  seriously  ill.  Krazy  Kat  takes 
ailing  plant  to  Mother  Nature,  who  uses  water  and 
sun  lamp,  and  sings  about  her  remedies.  And  sun¬ 
flower  recovers.  FAIRLY  GOOD. 


RUBINOFF  AND  HIS  ORCHESTRA.  Vitaphone — Melody 
Master.  10m.  Rubinoff,  the  most  pleasing  feature  in 
this  renders  two  solos  in  his  usual  unsurpassable  man¬ 
ner,  with  Russian  singing  and  dancing  in  a  night 
club  forming  a  background  for  the  well  known  radio 
and  stage  violinist.  GOOD. 

Novelty 

BROADWAY  HIGHLIGHTS,  No.  3.  Paramount — Varie- 
ties.  9m.  This  takes  us  to  National  Broadcasting  Co. 
studios,  to  performance  of  “The  Vanities”;  gives  us 
crndid  glimpses  of  Broadway  celebrities  at  work  and 
play.  Very  interesting  and  well  done.  GOOD. 

LAND  OF  THE  EAGLE.  Radio — World  of  Travel  No. 

1.  10m.  This  takes  the  onlooker  to  Guatemala 

with  its  Indians,  Indian  farmers,  mountains,  lakes, 
etc.  Alois  Havrilla  supplies  the  running  comment 
and  it  shapes  up  as  an  average  travelogue.  Some  of 
the  scenes,  showing  women  washing  clothes,  spinning, 
etc.,  are  interesting.  FAIR. 

PARAMOUNT  PICTORIAL  No.  1.  Paramount  Pictorial 
(’35-’36).  9m.  Hoagy  Carmichael  opens  as  the 

latest  addition  to  the  Song  Makers  of  the  Nation. 
He  sings  and  plays  “Star  Dust,”  “Lazy  Bones”  and 
“Swinging  on  the  Moon,”  a  new  one.  Next  comes  a 
brief  travelogue  of  Venice,  with  exquisite  coloring 
that  is  bound  to  receive  plenty  of  attention.  It 
winds  up  with  a  clip  devoted  to  the  fireman  training 
school  conducted  by  the  city  of  New  York.  First  in 
the  new  year’s  series,  it  indicates  that  as  each  one 
comes  along  it  gets  better  and  better.  GOOD. 

PATHE  TOPICS.  No.  7.  Radio — Pathe  Topics.  10m. 
Usual  group  of  clips  devoted  to  various  subjects  with 
one  devoted  to  the  armor  exhibit  at  the  New  York 
Museum  of  Fine  Arts,  another  to  the  New  York  City 
Jones  Beach,  and  another  to  an  English  cane  factory. 
As  novelty  it  is  up  to  the  usual  standard.  FAIR. 

STRANGE  CHAMPIONSHIPS.  Laughing  With  Medbury 
— -Columbia.  lCm.  Trouble  with  this  is  use  of  old 
clips,  so  obviously  dated  by  dress  and  hair  fashions. 
Medbury.  with  pur.s  both  atrocious  and  good,  takes  us 
through  that  realm  of  everyday  sport  wherein  people 
achieve  championships  in  such  things  as  eating  most 
pie,  collecting  most  old  thread,  wearing  longest  beard, 
etc.  A  collection  of  Americana,  with  good  and  bad 
jokes,  but  certain  to  cause  some  laughs  in  any  audi¬ 
ence.  GOOD. 


Sport 

ASHTON  DOG  DERBY.  Harold  Austin.  9m.  Show¬ 
ing  dog  races  held  in  Wyoming  (Ashton),  this  is 
different  from  the  usual  type  short  and  should  prove 
interesting  to  those  who  love  dogs.  Lou  Raconelli 
provides  the  running  talk  and  the  race  itself  is  ex¬ 
citing.  INTERESTING. 

INSIDE  THE  ROPES.  Radio  Sports — Corum.  10m.  Bill 
Corum  announces  competently;  we  get  glimpses  of 
Jack  Dempsey,  Gene  Tunney,  Joe  Louis,  Max  Baer, 
Primo  Camera,  Jim  Braddock,  and  others.  Old  shots 
are  very  interesting,  though  more  could  have  been 
included.  Purpose  of  reel  is  to  show  champions  of 
today  and  yesteryear,  and  how  they've  made  out,  in 
ring,  and  in  boxing.  GOOD. 


THE  G-MAN  OF  YOUR  BOX-OFFICE 


Prevent  losses  that  can¬ 
not  be  measured.  Install  a 
Genister  machine  NOW! 


GENERAL  REGISTER  CORPORATION 


1540  Broadway,  New  York,  N.  Y. 


30 


THE  PHILADELPHIA  EXHIBITOR 


6-POINT  REVIEWS 


Who  made  it  .  .  .  Who’s  in  it  .  .  .  How 
good  it  is  .  .  .  Classified  for  adult  or  family 
trade  .  .  .  What  it  is  all  about  .  .  .  Length. 


COLUMBIA 

i! 

FOX 

1 

1 

MASCOT 

Atlantic  Adventure 

(5033) 


Family 
Comedy  Drama 
70m. 


Nancy  Carroll.  Lloyd  Nolan.  Harry  Langdon,  Arthur 
Hall,  Robert  Middlemass,  Naidel  Turner,  Cornelius 
O’Keefe,  Vivian  Oakland. 

Combining  a  newspaper  reporter  background 
with  that  of  an  ocean  liner  where  some  jewel 
thieves  have  convened,  “Atlantic  Adventure" 
falls  into  the  run-of-the-mill  division,  looms  as 
an  average  programmer.  Main  attention  in  the 
cast  can  be  directed  to  Nancy  Carroll  since 
hero  Lloyd  Nolan  is  practically  unknown.  In 
bad  with  his  fiancee,  off  the  paper  because  he 
was  erratic  enough  to  fake  an  interview  with  a 
district  attorney  who  was  murdered  when  the 
faked  interview  was  supposed  to  be  taking- 
place,  the  action  brings  the  reporter  to  the 
ship,  involves  them  with  jewel  thieves,  winds 
up  with  the  usual  satisfactory  ending. 

Estimate:  Program. 


Here’s  to  Romance  „  ,  Fami,y 

.  .  .  ..  Comedy  Drama 

(609)  85m. 

Nino  Martini,  Genevieve  Tobin,  Anita  Louise,  Maria 
Gambarelli,  Mme.  Ernestine  Schumann-Heink,  Reginald 
Denny,  Vincente  Escudero,  Adrian  Rosley,  Mathilde 
Ccmont,  Keye  Luke,  Albert  Conti. 

Latest  operatic  entrant  into  the  film  world, 
Nino  Martini,  looms  as  important  in  the  voice 
division,  but  the  picture  will  do  its  best  busi¬ 
ness  where  music  lovers  or  class  audiences 
abide.  No  question  but  that  the  Jesse  Lasky 
production  is  well  done,  with  the  musical  end 
given  full  sway.  Yarn  makes  Genevieve  Tobin 
(  married  )  financing  Martini’s  voice  career,  her 
husband  becoming  interested  in  Martini’s  sweet¬ 
heart.  Failing  in  his  Paris  debut,  he  lands  in 
New  York,  comes  out  of  a  store  where  he  has 
been  singing  to  get  his  real  chance  at  the  Met. 
With  Mme.  Schumann-Heink,  with  Martini 
singing  a  “Pagliacci”  aria,  “Vesta  La  Jubba," 
with  some  pop  songs,  the  singing  is  strong,  will 
have  to  sell  the  show. 


Family 

Harmony  Lane  Musical  Melodrama 

84m. 

Douglas  Montgomery,  Evelyn  Venable,  Adrienne  Ames, 
Joseph  Cawthorn,  William  Frawley,  Lloyd  Hughes,  Gil¬ 
bert  Emery,  Cora  Sue  Collins,  Florence  Roberts,  David 
Torrence,  Ferdinand  Munier,  James  Bush. 

Excellently  played,  well  directed,  with 
Stephen  Foster’s  superbly  appealing  music,  a 
clean,  mcely  story,  “Harmony  Lane”  is  a  stand¬ 
out.  Based  on  Foster’s  life,  it  shows  the  com¬ 
poser  making  wrong  marriage  choice,  fretting 
away  his  genius,  turning  to  drink,  ending  a 
broken  derelict,  too  far  gone  for  even  his  de¬ 
voted  friends  to  save.  Douglas  Montgomery. 
Evelyn  Venable  give  superb  characterizations. 
Whole  cast  does  well.  This  should  go  wher¬ 
ever  “American-type”  stories  please.  The  ex¬ 
hibitor  has  star  names ;  he  has  music ;  he  has 
a  clean  family  story  to  sell.  Direction  is  par¬ 
ticularly  commendable. 

Estimate:  Good  everywhere. 


Family 

Western  Frontier  (6201)  Western 

57m. 

Ken  Maynard,  Lucille  Browne,  Nora  Lane,  Robert 
Henry,  Frank  Yaconelli,  Otis  Harlan,  Nelson  McDowell. 

New  trend  in  this  first  number  in  the  new 
Columbia-Maynard  series  has  the  hero-brother, 
sister  separated  when  their  parents  die  after  an 
Indian  raid.  Years  later  they  meet  again,  this 
time  with  the  hero  enforcing  the  law,  the  sister 
a  rustler.  Eventually,  the  sister  dies  to  save 
her  brother’s  life,  indicating  that  crime  doesn’t 
pay.  With  more  plot  than  usual,  with  a  No.  1 
western  name,  with  plenty  action,  Columbia 
western  accounts  will  find  the  usual  thrills,  ac¬ 
tion  punches  in  this  first  1935-1936  entrant. 

Estimate:  Okay  western. 


METRQ 


Broadway  Melody 

of  1936  (601) 


Family 
Mu  sical 
1 1  Om. 


Jack  Benny,  Eleanor  Powell,  Robert  Taylor,  June 
Knight,  Sid  Silvers,  Una  Merkel,  Vilma  and  Buddy  Eb- 
sen,  Frances  Langford,  Carl  Randall,  Nick  Long,  Jr., 
Harry  Stockwell. 

Along  the  best  Metro  traditions,  “Broadway 
Melody  of  1936"  looms  as  the  proverbial  box 
office,  should  build  on  word-of-mouth.  Long  on 
talent,  it  beasts  radio  star  Jack  Benny,  movie 
hero  Robert  Taylor,  dancer  Eleanor  Powell, 
comedian  Sid  Silvers,  a  long  cast  filled  with 
feature  faces,  is  backed  by  the  usual  Broadway- 
backstage  story,  a  Broadway  columnist.  Expen¬ 
sively  produced,  well  handled,  it  includes  all  the 
entertainment  elements,  will  do  its  best  busi¬ 
ness  with  heavy  selling.  Title,  similar  to  a 
smash  in  early  talkie  days,  might  help.  With  a 
thin  yarn  that  sees  Benny,  a  columnist,  depriv¬ 
ing  heroine  Taylcr  of  her  chance  in  a  Broad¬ 
way  show,  eventually  sees  her  getting  her  break, 
the  individual  bits  far  overshadow  everything 
in  the  picture. 

Estimate:  Big  exploitation  opportunity. 


Estimate:  Sell  Martini. 


The  Gay  Deception  ,  Family 

//AAV  Comedy  Drama 

(602)  79m. 

Francis  Lederer,  Frances  Dee,  Benita  Hume,  Lionel 
Stander,  Alan  Mowbray,  Lennox  Pawle,  Akim  Tamiroff, 
Ferdinand  Gcttschalk,  Paul  Hurst,  Luis  Alberni,  Robert 
Grieg. 

A  gem  programmer,  “The  Gay  Deception” 
deserves  more  important  attention  than  it  will 
probably  get.  For  real  entertainment,  whimsi¬ 
cal  handling,  human  interest,  few  recent  pic¬ 
tures  have  touched  the  mark  set  by  the  story  of 
a  prince  working  in  a  hotel  as  a  bellboy  who 
falls  for  the  stenographer  who  wins  money  in  a 
lottery,  then  decides  to  go  on  a  spree  in  the 
swank  hotel.  With  this  Cinderella-type  back¬ 
ground,  with  the  prince  revealing  himself,  the 
shew  is  spotted  with  swell  character  actors  who 
keep  the  comedy  department  well  handled.  Pro¬ 
duced  with  sense,  handled  with  the  proper  com¬ 
edy  touch,  “The  Gay  Deception”  is  decidedly 
good  entertainment. 

Estimate:  Good  job. 


Way  Down  East  ( - )  Melodrama 

85m. 

Rochelle  Hudson,  Henry  Fonda,  Slim  Summerville, 
Spring  Byington,  Edward  Trevor,  Margaret  Hamilton, 
Andy  Devine,  Sara  Haden,  Astrid  Allwyn. 

Because  the  material  seemed  outdated,  be¬ 
cause  trends  have  changed  since  the  silent  ver¬ 
sion  proved  a  big  grosser,  some  thought  that 
the  talkie  “Way  Down  East"  might  not  stand 
out.  Thanks  to  director  Henry  King,  some 
good  performances,  the  new  “Way  Down  East" 
should  prove  nearly  as  big  a  selling  opportunity 
as  its  predecessor.  Because  it  has  been  handled 
with  taste,  because  the  story  which  reveals  the 
heroine  as  an  unwed  mother  when  the  son  of 
the  house  has  fallen  in  love  with  her  has  been 
well  directed,  because  the  ice  scene  still  packs 
a  thrill,  “Way  Down  East"  can  be  sold  as  a 
b'g  picture.  Fox  has  included  an  able  cast,  with 
character  actors  who  know  their  work.  Result  is 
a  picture  that  may  not  be  the  same  record 
breaker  as  the  silent  version  but  an  important 
show  nevertheless. 

Estimate:  Saleable. 


The  Adventures  of  Fa^D 

Rex  and  Rinty  12  episodes 

Rex,  King  of  Wild  Horses,  Rin  Tin  Tin,  Jr.,  Kane 
Richmond,  Norma  Taylor,  Smiley  Burnette,  Wheeler 
Oakman. 

First  episode  in  this  new  Mascot  serial  indi¬ 
cates  that  once  again  Nat  Levine  has  scored. 
With  Rex,  the  horse,  considered  as  sacred,  with 
Rin  Tin  Tin,  Jr.,  saving  the  horse  from  those 
who  want  to  capture  him,  with  Rex  returning 
the  favor,  the  first  three  reel  episode  indicates 
there  will  be  plenty  doing.  Doubling  up  the 
horse's  appeal  with  that  of  the  dog  ought  to  b? 
okay  for  the  Saturday  matinee  houses,  with  the 
future  certain  to  contain  intriguing  episodes. 

Estimate:  Usual  okay  serial. 


WARNERS 


Special  Agent  (908)  Melodrama 

7  8m. 

Bette  Davis,  George  Brent.  Ricardo  Cortez,  Jack  La 
Rue,  Henry  O’Neill,  Robert  Strange,  Joe  Crehan,  J 
Carroll  Naish,  Joe  S'uers,  William  Davidson,  Robert 
Barrat,  Irving  Riche  I . 

Warners  have  returned  to  the  G-man  field 
have  produced  a  similar  type  picture  in  “Special 
Agent."  Heroine  Bette  Davis  works  for  a  big- 
time  racketeer,  loves  a  G-man  masquerading  as 
a  reporter.  Eventually,  gangster  Cortez  is  sent 
up  for  income  tax  evasion,  but  not  before  the 
usual  melodramatic  thrills,  etc.,  have  been  in¬ 
serted.  Because  Warners  knew  how  to  produce 
this  kind,  because  leads  Cortez,  Davis,  Brent 
turn  in  good  jobs;  because  casting,  direction  are 
up  to  standard.  "Special  Agent  emerges  as 
saleable  material  for  all  theatres.  Still  front 
page  stuff,  the  G-man  influence  should  help 
grosses  everywhere. 

Estimate:  Exploitation  stuff. 


What  Do  You  Think? 

It  is  the  aim  of  this  publication  to  give  its  readers 
every  possible  service.  Revision  of  the  page  is  an 
attempt  to  offer  a  concise  reviewing  form  that  will 
help  every  exhibitor.  Your  suggestions  and  criticisms 
are  welcomed.  Write  in  now  and  tell  us  whether 
you  like  this  or  not. 


THE  PHILADELPHIA  EXHIBITOR 


31 


PARAMOUNT 


Annapolis  Farewell 

(3503) 


Family 

Melodrama 

85m. 


Sir  Guy  Standing,  Rosalind  Keith,  Tom  Brown,  Rich¬ 
ard  Cromwell,  John  Howard,  Benny  Baker,  Louise 
Beavers,  Minor  Watson,  Samuel  S.  Hinds,  William  Col¬ 
lier,  Sr.,  Wheeler  Oakman,  Dorothy  Vaughan.  Oscar 
Rudolph,  Frank  Losoo,  Richard  Brodus. 

This  is  swell  entertainment  for  family,  for 


young.  Filled  with  good  old  flag  waving,  sen¬ 
timent,  bands,  tears,  cheering,  struggle,  the 
triumph  of  good  ever  evil,  this  has  universal 
appeal  outside  of  very  sophisticated  main  stems. 
Great  character  study  of  retired  naval  com¬ 
mander  who  saw  service  in  Spanish-American 
war,  living  in  reminiscences  of  past  but  trying 
to  instill  old  spirit  into  present  day  Annapolis 
youth — is  given  by  Sir  Guy  Standing.  Tom 
Brown,  Richard  Cromwell  supply  youth  and 
comedy  to  slight  story  over  rivalry  of  two  for 
favors  of  girl  and  reforming  of  Brown,  who 
“couldn’t  see”  Navy  attitude  at  first.  Two  are 
reconciled,  Brown  is  chastened,  whole  academy 
is  shocked  and  enlivened  by  Standing’s  board¬ 
ing  of  his  old  command  “The  Congress”  being 
used  for  target  practice,  then  going  down  with 
her. 


Estimate:  Exploitation  bet. 


Here  Comes  Cookie  Family 

rarce 
65m. 

George  Burrs,  Grade  Allen,  George  Barbier,  Betty 
Furness,  Andrew  Tombes,  Jack  Powell,  Rafael  Storm, 
James  Burke,  Lee  Kohlmar,  Edward  Gargan,  Arthur 
Houseman. 

For  audiences  who  like  the  Alien-Burns  ac¬ 
complishments,  this  will  suffice.  Built  around 
the  pair,  with  lines  similar  to  those  used  by  the 
duo  over  the  air,  in  other  screen  productions, 
“Flere  Comes  Cookie”  is  suitable  for  bouse 
whose  patrons  like  this  ridiculous  material. 
Father  George  Barbier  gives  daughter  Grade 
all  his  money  for  60  days,  to  avoid  fortune 
hunters  getting  his  other  daughter.  Result  is 
easy  to  imagine  with  Grade  going  philanthropic 
in  a  big  way.  Generally  funny,  aided  by  good 
direction,  comedy  bits,  “Here  Comes  Cookie”  is 
the  usual  Burns-Alien  laugh  show. 

Estimate:  Usual  Burns-Alien. 


Two  for  Tonight 


(3509) 


Family 

Comedy 

60m. 


Bing  Crosby,  Joan  Bennett,  Mary  Boland,  Lynne 
Overman,  Ernest  Cossart,  Thelma  Todd,  James  Blakeley. 
Douglas  Fowley. 


Because  Bing  Crcsby  has  a  phenomenal  air 
draw,  because  Paramount  has  wisely  cast  him 
with  smart  players,  with  Joan  Bennett,  Mary 
Boland,  Lynne  Overman,  Ernest  Cossart  (the 
butler  in  “Accent  on  Youth”),  “Two  for  To¬ 
night”  can  be  sold.  With  two  songs,  with  some 
good  comedy  moments,  the  picture  goes  a  long 
way  towards  surmounting  a  story  that  is  a  de¬ 
cided  handicap.  With  a  yarn  which  sees  Crosby 
writing  a  story,  with  some  screwy  develop¬ 
ments,  with  some  moments  that  almost  become 
a  strain  on  the  audience's  intelligence,  “Two 
for  Tonight"  looms  as  program  material  that 
might  have  been  stronger.  Selling  Crosby’s 
two  songs,  selling  Joan  Bennett,  the  comedy 
moments,  will  bring  best  results  with  this  in 
most  spots. 


Estimate:  Depends  on  Crosby. 


RADIO 


His  Family  Tree  _  .  £amily 

(604)  71m. 

James  Barton,  Margaret  Callahan,  Addison  Randall. 
Maureen  Delany,  William  Harrigan,  Marjorie  Gateson, 
Ray  Mayer,  Herman  Bing. 

Because  sincere  efforts  alone  don’t  guarantee 
box  office  satisfaction  “His  Family  Tree”  won’t 
show  up  much  except  in  neighborhoods  where 
Irish  pictures  or  this  type  feature  hits  home. 
For  first  run  deluxers  this  apparently  has  little 
appeal.  Comedian  Barton  is  the  Irishman  who 
comes  to  America  to  find  his  son  has  changed 
his  name  slightly,  is  running  for  mayor.  In¬ 
clude  a  kidnapping  by  the  opposition  who  want 
to  spread  the  idea  that  the  son  threw  out  the 
father,  the  father’s  escape,  his  plea  for  the  son, 
the  latter’s  election — result  is  laugh  entertain¬ 
ment,  decidedly  short  on  what  the  marquee 
needs. 

Estimate:  Program. 


Powdersmoke  Range  (603)  Western 

74m. 

Hoot  Gibson,  Harry  Carey,  Bob  Steele,  Tom  Tyler, 
Big  Boy  Williams,  Wally  Wales,  Art  Mix,  Buffalo  Bill, 
Jr.,  Buddy  Roosevelt,  Franklyn  Farnum,  William  Des¬ 
mond,  Boots  Mrllory,  Ray  Mayer,  Sam  Hardy. 

Apparently  the  "Grand  Flotel"  of  westerns, 
this  includes  practically  all  leading  open  air 
names,  should  be  highly  exploitable  for  houses 
playing  such  fare.  .  Even  Sam  Hardy  is  pres¬ 
ent  as  the  crooked  element,  ultimately  routed 
by  the  cowboys.  Romantic  angle  is  slight,  but 
sufficient  for  needs.  Same  applies  to  the  story, 
but  what  the  audiences  will  go  for  is  present 
in  the  many  western  names.  Show  could  have 
stood  more  hard  driving,  but  the  western  heroes 
will  make  up  for  any  deficiency. 

Estimate:  Western  “Grand  Hotel.” 


Family 

Top  Hat  (601)  Musical 

107m. 

Fred  Ast‘ire,  Ginger  Rogers.  Edward  Everett  Horton, 
Helen  Broderick,  Erik  Rhodes,  Eric  Blore. 

Including  everything  predicted  for  it,  "Top 
Hat”  becomes  the  third  Astai re-Rogers  grosser 
to  be  in  the  mcney.  Backed  by  Irving  Berlin 
tunes  (“No  Strings,”  "Top  Hat,  White  Tie  and 
Tails,"  "Isn’t  This  a  Lovely  Day,”  "Cheek  to 
Cheek.”)  a  dance  routine  ( “Piccolino” ) ,  plen¬ 
tiful  Astaire  comedy,  dancing;  Edward  Everett 
Horten  comedy  ;  Helen  Broderick,  Erik  Rhodes, 
Eric  Blore  as  aides,  “Top  Hat"  looks  like  dough 
for  anybody’s  theatre.  While  the  yarn,  devoted 
to  mistaken  identity  (the  heroine  thinks  the  hero 
is  married),  is  not  noticeably  new,  the  other 
assets  more  than  make  up  for  the  deficiency  in 
that  department,  help  round  out  a  picture  that 
deservedly  is  the  No.  1  picture  on  Radio’s 
1935-1936  lineup. 

Estimate:  No.  1  show. 


Tell  Our  Advertisers 
**1  saw  it  in 

THE  EXHIBITOR ”! 


|  REPUBLIC 


Family 
Comedy  Drama 
78m. 

Charles  Farrell,  Charlotte  Henry,  Beryl  Mercer,  Fred 
Walton,  Phyllis  Barry,  Eric  Snowden. 

With  two  names  (Charlotte  Henry-Charles 
Farrell)  with  which  to  liMit  the  mar(ro°e-  ex¬ 
hibitors  who  play  Republic’s  No.  1  feature, 
“Forbidden  Heaven”  will  find  that  selling 
along  “Seventh  Heaven"  lines  will  be  necessary. 
Four  souls  are  thrown  together  in  a  Lcndon 
park  tea  house,  with  the  hero,  heroine  provid¬ 
ing  the  love  interest ;  an  old  man,  an  old  lady 
lending  the  comedy  touches.  Yarn  sees  the  hero 
falling  in  love  with  the  heroine,  heading  fer  a 
political  career,  with  the  windup  seeing  his 
chance  gone.  Slow  in  parts,  built  for  the  fam¬ 
ily  trade,  "Forbidden  Heaven"  has  a  good  title, 
two  names  that  might  help. 

Estimate:  Family,  neighborhood. 


Tumbling  Tumbleweeds 

(3566) 


Family 

Western 

61m. 


Gene  Autry,  Smiley  Burnette,  Lucille  Brown,  Norma 
Taylcr,  George  Hayes,  Edward  Hezrn,  Cornelius  Keefe, 
Joseph  Girard. 

Astute  producer  Nat  Levine  is  apparently 
trying  to  get  away  from  routine  westerns  be¬ 
cause  in  “Tumbling  Tumbleweeds”  he  makes 
hero  Gene  Autry  a  combined  cowboy-open 
space  minstrel  with  a  medicine  show.  Leaving 
home  following  a  quarrel,  hero  Autry  gets  back 
in  time  to  find  his  pal  accused  of  murdering  his 
father,  eventually  rounds  up  the  real  culprits. 
Well  known  on  the  air,  sold  to  the  western 
trade  (“The  Phantom  Empire”),  western  hero 
Autry  should  build  up  a  strong  following,  join 
the  leading  open  air  draw  group.  With  usual 
romance,  comedy,  with  improved  story,  “Tum¬ 
bling  Tumbleweeds”  will  please  any  western 
follower. 


Estimate:  Okay. 


STATE  RIGHTS 


Danger  Ahead  Melodrama 

65m. 

Lrwrence  Grey,  Fuzzy  Knight,  Sheila  Mannors,  J.  Far¬ 
rell  MacDonald.  Bryant  Washburn,  Fred  Kelsey,  John 
Elliott,  Eddie  Phillips. 

With  a  script  that  keeps  the  action  moving 
from  the  first  reel,  with  the  hero  a  newspaper 
reporter  who  mixes  in  when  he  sees  a  rob¬ 
bery,  gets  tbe  money,  hides  it  in  a  sausage,  sees 
the  sausage  bought  by  the  detective,  manages 
to  get  the  money  back,  aided  by  a  friend  who 
runs  a  delicatessen,  “Danger  Ahead”  is  crack 
inde  melodrama.  Hero  Grey,  aided  by  come¬ 
dian  Knight  track  down  the  girl  whom  he  saw 
at  a  robber)',  finds  out  the  money  belongs  to 
her,  give  it  to  her,  save  her  from  a  gang  which 
tries  to  rob  her.  Windup  is  the  usual  clinch. 
Exhibitors  can  expect  plenty  from  this  one  as 
it  delivers  entertainment. 

Estimate:  Good  inde  job. 


Family 

Oun  bmoke  Western 

60m. 

Buck  Coburn,  Marion  Shilling.  Bud  Osborne,  Al  Jen¬ 
nings,  Philo  McCullough,  Lade  McKee,  Nelson  McDow¬ 
ell,  Monte  Montana. 

Adapted  from  “Gun  Smoke  on  the  Guada¬ 
lupe,"  this  Buck  Coburn  western  deals  with 


32 


THE  PHILADELPHIA  EXHIBITOR 


feuding  westerners,  winds  up  with  one  leader’s 
son,  the  other’s  daughter  marrying.  Before 
the  Parkers,  Culbertons  get  together,  however, 
plenty  happens,  fighting  takes  place,  hero  Co¬ 
burn  rides  aplenty.  Up  to  the  usual  western 
standard,  it  ought  to  help  Buck  Coburn  make 
an  impression. 

Estimate:  Satisfying. 


Family 

Lightning  Triggers  Western 

58m. 

Reb  Russell,  Rebel,  Yvonne  Pelletier,  Fred  Kohler, 
Jack  Rockwell,  Edmund  Cobb,  Lillian  Castle. 

Western  hero  Russell  this  time  belongs  to  the 
Cattlemen’s  Association,  goes  into  the  tough 
territory  to  round  up  a  rustler  “Bull  Thomp¬ 
son.”  Thanks  to  fist  fights,  the  usual  arrest, 
etc.,  Reb  cleans  up  the  situation,  handles  it  with 
credit  to  himself.  Western  devotees  will  receive 
the  usual  satisfaction. 

Estimate:  Usual  western. 


Manhattan  Butterfly 


Family 

Melodrama 

73m. 


Dorothy  Granger.  Betty  Compson,  William  Bakwell, 
Kenneth  Thomson,  Dorothy  Burgess,  Carmelita  Geraghty, 
George  Meeker,  Harry  Holman. 

Independent  melodrama,  with  a  night  club 
background.  “Manhattan  Butterfly”  boasts  also 
music,  songs  that  lift  it  higher  than  usual  inde 
programmer.  When  a  night  club  singer  is  in¬ 
volved  with  a  criminal  gang,  the  reporter-hero 
intervenes,  saves  her,  eventually  brings  the 
racketeers  to  justice,  reveals  himself  as  the 
newspaper  owner’s  son.  Looking  more  expen¬ 
sive  than  the  usual  inde  with  names  that  can  be 
sold,  “Manhattan  Butterfly”  can  stand  selling, 
has  enough  entertainment  to  satisfy  mass  audi¬ 
ences. 


Estimate:  Okay  inde  meller. 


Family 

Rip  Roaring  Riley  Action  Drama 

50m. 

Lloyd  Hughes,  Grant  Withers,  Marion  Burns,  Eddie 
Gribbon,  Kit  Guard,  Paul  Ellis. 

Plenty  of  action  marks  this  thriller  which 
has  in  addition  good  photography  and  interest¬ 
ing  story.  Lloyd  Hughes,  handsome,  capable, 
courageous,  is  a  government  agent  assigned  to 
protect  old  scientist  working  on  new  poison  gas 
formula  under  guidance  of  imposters  whom  he 
believes  to  be  government  operative.  By  head- 
work,  fast  fights  (fights  are  vicious,  very  con¬ 
vincing)  Hughes  outwits  foreign  agents,  brings 
U.  S.  warships  to  location  (isolated  island) 
which  has  been  deluged  with  the  poison  gas, 
released  during  fighting. 

Estimate:  Fast,  furious  for  action  fans. 


MASTERPIECE 


Family 

The  Outlaw  Tamer  Western 

58m. 

Lane  Chandler,  Janet  Morgan,  J.  P.  MacGowan, 
Charles  Whittaker,  Benny  Corbett,  George  Hayes. 

First  in  the  “Phantom  Rider”  series  should 
satisfy  western  advocates.  Hero  Lane  Chandler 
arrives  in  Capital  City  while  running  away 
from  a  false  imprisonment,  finds  the  prospec¬ 
tors  being  harassed  by  a  crooked  group. 
Although  they  think,  at  first,  he  belongs  with 
the  outlaws,  he  wastes  no  time  in  ridding  the 
district  of  the  bad  element,  clears  himself  as 
well.  Fast  riding,  fights,  etc.,  aid  in  making 
this  an  okay  outdoor  number. 

Estimate:  Satisfying. 


INDEX  TO  ADVERTISERS 


American  Heating  and  Ventilating . 26 

Apex  Garage  .  24 

Bank  Night  .  17 

Berlo  Vending  .  24 

Harry  Brodsky  Decorating  Co .  27 

Business  Machinery  Company  .  27 

First  Division  . Front  Cover 

General  Register  Corporation  .  29 

Hardwick  and  Magee  .  26 

Edwin  R.  Harris  .  26 

Horlacher  Delivery  Service  .  16 

M.  Krakovitz  and  Sons  .  26 

March  of  Time  .  5 

Mascot  Pictures  .  15 

Metro-Goldwyn -Mayer, 

Inside  Front,  Back  Covers 

National  Penn-National  Kline  .  32 

National  Theatre  Supply  Company  . 28 


Novelty  Scenic  Studios  .  27 

Paramount  Decorating  Company  .  27 

Paramount  Pictures  . 6,  7 

Geraldine  S.  Porter  .  28 

Price  Premiums  .  28 

Quality  Premium  . 23,  27 

Republic  Pictures  . 18,  19 

S  and  E  Electric  Sign  Company  .  27 

SOS  Corporation  .  28 

Sentry  Safety  Control  . 20,  25,  28 

Edward  Sherman  .  21 

David  Supowitz  . 24,  26 

Thalheimer  and  Weitz  .  21 

Typhoon  Air  Conditioning  Co .  26 

United  Artists  . 3,  4 

Universal  Pictures  .  8 

Voigt  Decorative  Lighting  .  27 


All  companies  listed  above  may  be  relied  upon  for  fair  dealing,  co-operation  and 
high  business  principles.  THE  EXHIBITOR  directs  your  specific  attention  to  their 
advertisements  in  this  issue. 


A  Word  to  the  Wise 

Showman  Is  Sufficient 


National  Penn 
Printing  Co. 

1233  VINE  STREET 

PHILADELPHIA 


National  Kline 
Poster  Co. 

1307  VINE  STREET 

PHILADELPHIA 


OSCAR  LIBROS  AL  BLOFSON  SIMON  LIBROS 


THE  CHECK-UP 


The  best  reference  department  in  the  industry  .  .  . 
Concise  and  up-to-date  .  .  .  Placing  at  the  exhibitor’s 
fingertips  all  he  needs  to  know  about  each  picture. 


Included  are  production  number,  whether  adult  or 
family  appeal,  title,  type  of  picture,  cast,  estimate  as 
carried  in  6-Pt.  Review,  running  time  and  when  reviewed. 
For  example:  508— A— EVELYN  PRENTICE— MD— 
Myrna  Loy,  William  Powell,  Una  Merkel,  Isabel  Jewell, 
Cora  Sue  Collins,  Jack  Mulhall — All  Powell-Loy — 78m 
— Nov.  means  production  number  is  508,  story  is  of 
adult  appeal  rather  than  family,  title  is  Evelyn  Prentice, 
it  is  a  melodrama  (MD),  cast  has  five  stars  and  featured 
leads,  estimate  called  it  All  Powell-Loy,  it  runs  78 
minutes  and  it  was  reviewed  in  November.  Pictures 


Published  Every  Issue 

KEY  TO  TYPE  OF  PICTURE 


AD — Action  Drama 
C — Comedy 
CD — Comedy  Drama 
COD — Costume  Drama 
CL — Classical  Drama 
D — Drama 
F — Farce 


MD — Melodrama 
MU — Musical 
MY — Mystery 
0 — Operetta 
RD — Realistic  Drama 
SP — Spectacle 
W — Western 


listed  are  playing  currently,  about  to  be  released  or  in 
production  stage.  As  new  information  is  gained,  it  will 
be  added.  This  department  will  appear  in  each  issue. 
Save  all  issues  to  keep  a  complete  file  for  as  new  data 
is  added,  old  will  be  discarded.  Read  the  review  first 
in  6-Point  Reviews  and  checkup  here  later.  If  there 
is  variance  in  running  time,  it  is  because  of  censor  con¬ 
ditions  or  later  cutting.  Check  with  your  exchange 
to  make  certain.  No  release  dates  are  included  as  these 
vary  in  territories. 


Chesterfield-Invincible 

3078— F— THE  GIRL  WHO  CAME  BACK— D— Shirley  Grey,  Sid¬ 
ney  Blackmer — Holds  interest — 66m. —  I -July. 

3080— F— DEATH  FROM  A  DISTANCE— MY—  Russell  Hopton, 
Lola  Lane — Interesting — 68m. — 2 -July. 

3063 — CONDEMNED  TO  LIVE — Ralph  Morgan,  Maxine  Doyle, 
Pedro  de  Cordoba,  Marilyn  Knowlden. 

3071 — SOCIETY  FEVER — Lloyd  Hughes,  Lois  Wilson,  Hedda  Hop¬ 
per,  Grant  Withers,  Marion  Shilling. 

— HAPPINESS,  C.  O.  D. — Donald  Meek,  Irene  Ware,  Maude 
Eburne,  William  Bakewell,  Lona  Andre. 

- SYNTHETIC  LADY — Russell  Hopton,  Sidney  Blackmer, 

Irene  Ware,  Betty  Compson,  Ed  Gargan,  Lucy  Beaumont. 

Columbia 

5004— F— LOVE  ME  FOREVER— MU— Grace  Moore,  Robert  Al¬ 
len,  Leon  Carrillo,  Michael  Bartlett — To  be  sold — 93m. — 
2-June. 

5012—  F— THE  GIRL  FRIEND— C— Jack  Haley,  Ann  Sothern, 
Roger  Pryor,  Thurston  Hall — Pleasant  summer  fare — 69m. — 
I -Aug. 

5013—  F— THE  BLACK  ROOM— MD— Boris  Karloff,  Marian 

Marsh,  Robert  Allen - To  be  sold - 72m. - 1-Aug. 

5021— F— AFTER  THE  DANCE - MD - Nancy  Carroll,  George 

Murphy,  Thelma  Todd,  Jack  LaR/ue — Program — 70m. — 2- 
Aug. 

5024— F— CHAMPAGNE  FOR  BREAKFAST— D— Mary  Carlisle, 

Hardie  Albright,  Joan  Marsh - So-so - 67m. - 2-July. 

5033— F— ATLANTIC  ADVENTURE— CD— Nancy  Carroll,  Lloyd 
Nolan,  Harry  Langdon — Program — 70m. —  1-Sept. 

5035— F— THE  UNKNOWN  WOMAN— MD - Marian  Marsh,  Rich¬ 

ard  Cromwell,  Arthur  Hohl,  Robert  Middlemass,  Nana  Bryant, 

Henry  Armetta - Fair - 60m. - 2-June. 

5208 — F — RIDING  WILD — W — Tim  McCoy,  Billie  Seward,  Niles 

Welch - Usual  okay  McCoy - 57m. - 2-July. 

— F— SHE  MARRIED  HER  BOSS— C— Claudette  Colbert, 

Melvyn  Douglas,  Michael  Bartlett,  Jean  Dixon - Topnotch 

comedy - 92m. - 2-Aug. 

6201— F— WESTERN  FRONTIER— W— Ken  Maynard,  Lucille 

Brown,  Nora  Lane - Okay  western - 5  7m. - 1 -Sept. 

5026 — SUPER  SPEED - Norman  Foster,  Florence  Rice,  Mary  Car¬ 

lisle,  Arthur  Hohl,  Charles  Grapewin,  Ed  LeSaint,  Edward 
Earle. 

5028— TOGETHER  WE  LIVE— Ben  Lyon,  Willard  Mack,  Esther 
Ralston,  Hobart  Bosworth. 

—SHE  COULDN’T  TAKE  IT— George  Raft,  Joan  Bennett, 
Billie  Burke,  Walter  Connolly,  Lloyd  Nolan,  Donald  Meek, 
Wallace  Ford. 

—CRIME  AND  PUNISHMENT— Edward  Arnold,  Peter  Lorre, 
Douglas  Dumbrille,  Marian  Marsh,  Tala  Birell,  Gene  Lock¬ 
hart,  Elizabeth  Risdon,  Robert  Allan. 

A  FEATHER  IN  HER  HAT — Pauline  Lord,  Victor  Varconi, 
Bilhe  Burke,  Louis  Havward,  Basil  Rathbone,  Nydia  Westman. 

GRAND  EXIT  Edmund  Lowe,  Ann  Sothern,  Onslow 
Stevens. 

SONG  OF  THE  DAMNED - Victor  Jory,  Phillips  Holmes, 

Florence  Rice. 

- GUARD  THAT  GIRL - Florence  Rice,  Robert  Allen,  Clar¬ 
ence  Moore,  Barbara  Kent,  Ward  Bond. 

- LADY  OF  NEW  YORK - George  Murphy,  Jean  Arthur. 

First  Division 

^  JAVA  HEAD - D - Elizabeth  Allan,  John  Loder,  Anna 

May  Wong,  Edmund  Gwenn — The  tops  but  it  must  be  sold — 
68m. —  1  -July. 

A  MIMI - MD - Gertrude  Lawrence,  Douglas  Fairbanks, 

Jr.,  Diana  Napier,  Richard  Bird — Metropolitan  main  stem 
only — 98m. — 2-June. 


First  National-Warncrs 

804 _ F _ BROADWAY  GONDOLIER — MU — Dick  Powell,  Joan 

Blondell,  Adolphe  Menjou,  Louise  Fazenda,  Four  Mills  Broth¬ 
ers,  Ted  FioRito  and  band - Knockout - 98m. - 2-July - (W). 

808 _ F - STRANDED - MD - Kay  Francis,  George  Brent,  Patricia 

Ellis — Good  metropolitan  neighborhood,  class — 76m. —  1 -July 

—  (W). 

8  |  2 - F - FRONT  PAGE  WOMAN — CD - Bette  Davis,  George 

Brent,  Roscoe  Ates Fair  program 81m. 2-July (FN). 

813 F DON’T  BET  ON  BLONDES CD Warren  William, 

Claire  Dodd,  Guy  Kibbee — Good  summer  fare — 60m. — 2-July 

—  (W). 

818 - F - GOING  HIGHBROW - C - Zasu  Pitts,  Edward  Everett 

Horton,  Guy  Kibbee,  June  Martel Sell  laughs — 67m.  i -July 

(W). 

820 — F — WE’RE  IN  THE  MONEY — C — Joan  Blondell,  Glenda 
Farrell,  Hugh  Herbert,  Ross  Alexander,  Henry  O’Neill, 

Hobart  Cavanaugh,  Phil  Regan - Topnotch  comedy - 65m. - 

1-Aug — (W). 

865 - F - BRIGHT  LIGHTS - CD - Joe  E.  Brown,  Ann  Dvorak, 

Patricia  Ellis,  Joe  Cawthorn — Better  than  usual  Brown — 85m. 
-1-Aug.— (FN). 

866— F — THE  IRISH  IN  US— C— James  Cagney,  Pat  O’Brien, 

Olivia  DeHavilland,  Frank  McHugh,  Allen  Jenkins - Socko - 

83m. - 1-Aug. - (FN). 

905 — F — PAGE  MISS  GLORY — C — Marion  Davies,  Pat  O'Brien, 

Dick  Powell,  Mary  Astor,  Patsy  Kelly - Okay  comedy - 91m. 

— 2-July — (Cosmopolitan)  . 

908 — F - SPECIAL  AGENT - MD - Bette  Davis,  George  Brent, 

Ricardo  Cortez,  Jack  LaRue,  Henry  O'Neill - Exploitation 

stuff 78m. 1  -Sept. Cosmopolitan — r-(  W)  . 

918 - F - LITTLE  BIG  SHOT — CD - Sybil  Jason,  Glenda  Farrell, 

Robert  Armstrong,  Edward  Everett  Horton,  Jack  LaRue - New 

child  find — 80m. - 2-Aug. - (W). 

967 — F — THE  GOOSE  AND  THE  GANDER— C— Kay  Francis, 

George  Brent,  Claire  Dodd,  Genevieve  Tobin - Satisfactory 

program - 72m. - 2-Aug - (FN). 

- CAPTAIN  BLOOD - Errol  Flynn,  Lionel  Atwill,  Ross  Alex¬ 
ander,  Olivia  DeHaviland,  David  Torrence,  George  Hassell, 
Frank  McGlynn,  Sr.,  Forrester  Harvey,  Guy  Kibbee,  Robert 
Barratt. 

—A  MIDSUMMER  NIGHT’S  DREAM— James  Cagney,  Dick 
Powell,  Joe  E.  Brown,  Jean  Muir,  Verree  Teasdale,  lan  Hunter. 
Hugh  Herbert,  Anita  Louise,  Victor  Jory,  Mickey  Rooney 

—  (W) 

- 1  LIVE  FOR  LOVE - Everett  Marshall,  Hobart  Cavanaugh, 

Allen  Jenkins,  Berton  Churchill,  Shaw  and  Lee,  Dolores  Del 
Rio. 

—CASE  OF  THE  LUCKY  LEGS— Warren  William,  Allen 
Jenkins,  Genevieve  Tobin,  Patricia  Ellis,  Lyle  Talbot,  Mar¬ 
garet  Lindsay,  Ricardo  Cortez. 

—SHIPMATES  FOREVER - Dick  Powell,  Ruby  Keeler,  Lewis 

Stone,  Ross  Alexander,  Dick  Foran,  Robert  Light,  John 
Arledge. 

—MOONLIGHT  ON  THE  PRAIRIE— Dick  Foran,  Sheila 
Mannors. 

- A  PRESENT  FROM  MARGATE - Josephine  Hutchinson, 

Warren  William. 

- LIVING  UP  TO  LIZZIE - Ruth  Donnelly,  Anita  Louise, 

Warren  Hull.  Margaret  Lindsay. 

—THE  PAYOFF— James  Dunn,  Cla  ire  Dodd,  Patricia  Ellis, 
Frankie  Darro,  Robert  Barratt.  Hobart  Cavanaugh. 

—THE  MURDER  OF  DR.  HARRIGAN— Lvnn  Acker,  Ricardo 
Cortez,  Frank  Reicher,  Mary  Astor,  Lyle  Talbot. 

- BROADWAY  HOSTESS - Wini  Shaw,  Phil  Regan,  Gene¬ 
vieve  Tobin,  Lyle  Talbot,  Fred  Kohler,  Allen  Jenkins. 

— FRISCO  KlD - James  Cagney,  Margaret  Lindsay,  George  E. 

Stone,  Ricardo  Cortez,  Donald  Woods. 

DR.  SOCRATES — Paul  Muni,  Ann  Dvorak,  Barton  Mac- 
Lane,  Grace  Stafford. 

ENEMY  OF  MAN - Paul  Muni,  Josephine  Hutchinson,  Anita 

Louise. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance.  •>  q 


THE  CHECKUP— l-September-35 


An  EXHIBITOR  Service 


— I  FOUND  STELLA  PARRISH — Paul  Lukas,  Kay  Francis, 
Ian  Hunter, 

- STARS  OVER  BROADWAY - Pat  O’Brien,  James  Melton, 

Phil  Regan,  Jane  Froman,  Jean  Muir,  Frank  McHugh. 

(Ed.  Note — Warners  have  advised  exhibitors  that  they  will  not 
generally  release  for  distribution  during  the  period  September  15,  1934- 
September  15,  1935,  the  following  pictures,  and  therefore ,  each  of  such 
motion  pictures  is  hereby  excluded  front  the  license  agreement  with 
the  exhibitor:  FIRST  NATIONAL — Captain  Blood,  1  Leslie  Howard, 
1  Kay  Francis,  1  Claudette  Colbert,  1  E.  G.  Robinson,  1  Joan  Blondell; 
WARNER  BROTHERS— Lafayette  Escadrille,  Skipper  of  the 
Ispahan,  1  Kay  Francis,  1  Leslie  Howard,  1  Claudette  Colbert.  Accord¬ 
ing  to  authoritative  advices,  if  exhibitors  desire  to  protect  their  interests 
they  should  send  a  registered  letter  to  the  companies  immediately  stat¬ 
ing  that  they  expect  these  pictures  to  be  delivered  to  them  as  per  a 
clause  in  their  contracts.) 

Fox-20th  Century 

544 - F - CHARLIE  CHAN  IN  EGYPT - MY— Warner  Oland,  Pat 

Paterson,  Rita  Cansino,  Frank  Conroy,  Jameson  Thomas — 
Satisfying — 74m. — 2 -June. 

546—  F — ORCHIDS  TO  YOU— CD — John  Boles,  Jean  Muir. 
Charles  Butterworth,  Harvey  Stephens — Nice  job — 75m. — 
I -July. 

547 —  F — SILK  HAT  KID — CD — Lew  Ayres,  Mae  Clarke,  Paul 
Kelly — Program — 67m. — 2 -July. 

548—  F— HARDROCK  HARRIGAN — MD— George  O’Brien,  Irene 

Hervey,  Fred  Kohler - Okay  job - 61m. - 2-July. 

549 - F - CURLY  TOP - CD - Shirley  Temple,  John  Boles, 

Rochelle  Hudson,  Rafaela  Ottiano,  Esther  Dale,  Jane  Darwell 
- Swell - 76m. —  I  -Aug. 

601—  F— IN  OLD  KENTUCKY— C— Will  Rogers.  Dorothy  Wil¬ 
son,  Bill  Robinson — Swell — 86m. — 2-July. 

602—  F — THE  GAY  DECEPTION— Francis  Lederer,  Frances  Dee, 

Benita  Hume,  Lionel  Stander,  Alan  Mowbray — Good  job - 

79m. - 1  -Sept. 

603—  F— WELCOME  HOME — C  - James  Dunn,  Arline  Judge, 

Ray  Walburn — Plenty  laughs - 72m. — 2-July. 

604—  F— REDHEADS  ON  PARADE — MU — John  Boles,  Dixie  Lee. 
Jack  Haley,  Ray  Walburn — Must  be  sold — 77m. —  1 -Aug. 

605—  F - DRESSED  TO  THRILL— CD - Clive  Brook,  Tutta  Rolf, 

Nydia  Westman — So-so — 68m. — 2-July. 

608—  F— THE  FARMER  TAKES  A  WIFE— CD— Janet  Gaynor, 
Henry  Fonda,  Charles  Bickford,  Jane  Withers,  Slim  Summer¬ 
ville — Looks  okay — 9  I  m. —  1  "July. 

609—  F— HERE’S  TO,  ROMANCE - CD— Nino  Martini,  Gene¬ 

vieve  Tobin,  Anita  Louise,  Reginald  Denny,  Mme.  Schumann- 
H  eink - Sell  Martini - 85m. - 1 -Sept. 

61  1— F— DANTE’S  INFERNO— MD— Spencer  Tracy,  Claire 

Trevor,  Alan  Dinehart,  Henry  B.  Walthall - To  be  sold - 88m. 

- 1-Aug. 

612—  F— STEAMBOAT  ROUND  THE  BEND— CD— Will  Rogers, 
Irvin  S.  Cobb,  Anne  Shirley,  Stepin  Fetchit — Okay — 96m. — 
1-Aug. 

613—  F — THUNDER  IN  THE  NIGHT— MY— Edmund  Lowe, 

Karan  Morley,  Paul  Cavanaugh - Familiar - 67m. - 2-July. 

— F— WAY  DOWN  EAST— MD— Rochelle  Hudson,  Henry 
Fonda,  Slim  Summerville,  Spring  Byington,  Andy  Devine, — 
Saleable - 85m. —  I  -Sept. 

607 — THUNDER  MOUNTAIN — George  O’Brien,  Frances  Grant, 
Barbara  Fritchie,  Morgan  Wallace. 

610—  CHARLIE  CHAN  IN  SHANGHAI— Warner  Oland,  Keye 
Luke,  Ifene  Hervey,  Charles  Locher. 

—THANKS  A  MILLION— Dick  Powell,  Fred  Allen,  Paul 
Whiteman  and  band,  Phil  Baker,  Beetle  and  Bottle,  Ann 
Dvorak,  Patsy  Kelly,  Yacht  Club  Boys,  Rubinoff. 

— METROPOLITAN — Lawrence  Tibbett,  Virginia  Bruce,  Alice 
Brady,  Cesar  Romero,  Luis  Alberni,  George  Marion,  Sr., 
Adrian  Rosley,  Christian  Rub,  Ruth  Donnelly. 

— THIS  IS  THE  LIFE — J  ane  Withers,  John  McGuire,  Gloria 
Roy,  Sally  Blane,  Gordon  Westcott,  Sidney  Toler. 

— BEAUTY’S  DAUGHTER — Claire  Trevor,  Ralph  Bellamy, 
Ben  Lyon,  Jane  Darwell. 

— THE  MAN  WHO  BROKE  THE  BANK  AT  MONTE  CARLO 

- Ronald  Colman,  Joan  Bennett. 

BAD  BOY — James  Dunn,  Dorothy  Wilson,  Luis  Alberni, 
John  Wray,  Beulah  Bondi,  Bert  Roach,  Arthur  Hoyt. 

ARGENTINA — Alice  Faye,  Gilbert  Roland,  Noah  Beery, 
Sterling  Halloway. 

- BALL  OF  FIRE - Bebe  Daniels,  Jack  Haley,  Alice  Faye. 

RAMONA — Loretta  Young,  John  Boles,  Gilbert  Roland. 
— CHARLIE  CHAN  IN  SAN  FRANCISCO — Warner  Oland 
—KING  OF  BURLESQUE— W  arner  Baxter,  Alice  Faye. 

— SNATCHED - Rochelle  Hudson,  Herbert  Rawlinson. 


GB 

3  501 — F — 39  STEPS — MY — Robert  Donat,  Madeleine  Carroll, 

Godfrey  Tearle - Should  please — 79m. — 2-July. 

3  503— A— THE  CLAIRVOYANT — MD — Claude  Rains,  Fay  Wray, 
Jane  Baxter,  Jack'  Raine — No  trouble  anywhere  with  adults — 
73m. — 2 -June. 

3  509— F— ALIAS  BULLDOG  DRUMMOND— CD — Jack  Hulbert, 
Fay  Wray — Fair — 63m. — 2-Aug. 

Liberty 

— F— THE  OLD  HOMESTEAD— MU — Mary  Carlisle,  Law¬ 
rence  Gray,  Dorothy  Lee,  Willard  Robertson,  Eddie  Nugent, 
Fuzzy  Knight — Good  job — 70m. —  1-Aug. 

— F — BORN  TO  GAMBLE — D — Onslow  Stevens,  H.  B.  War¬ 
ner,  Maxine  Doyle,  Lois  Wilson — To  be  sold — 69m. —  1-Aug. 
_F— WITHOUT  CHILDREN— D — Marguerite  Churchill, 

Bruce  Cabot,  Evelyn  Brent.  Dickie  Moore,  Cora  Sue  Collins, 
Reginald  Denny — Fair — 81m. — Nov  . 

— F— SWEEPSTAKE  ANNIE— C— Tom  Brown,  Marion  Nixon, 
Inez  Courtney,  Wera  Engels — Nice — 74m. — 2-Jan. 

— F — DIZZY  DAMES - C — Marjorie  Rambeau,  Lawrence 

Grey,  Florine  McKinney,  Fuzzy  Knight — Entertains — 65m. — 
2-June. 

Majestic 

— F — RECKLESS  ROADS — MD — Judith  Allen,  Regis  Toomey, 
Lloyd  Hughes,  Ben  Alexander,  Matthew  Betz — Good  family, 
nabe — 60m. —  1  -Aug. 

—A — MOTIVE  FOR  REVENGE — MD — Don  Cook,  Irene 
Hervey,  Doris  Lloyd — Strong  melodrama — 60m. —  I -April. 

Mascot 

- F - HARMONY  LANE - MU — Douglas  Montgomery,  Evelyn 

Venable,  Adrienne  Ames,  Joe  Cawthorn,  William  Frawley, 

Cora  Sue  Collins — Good  everywhere - 84m. - 1 -Sept. 

— F— THE  ADVENTURES  OF  REX  AND  RINTY— Serial  in 
12  episodes,  with  a  30m.  episode  to  start  with  Rex  and  Rinty 
as  leads — Usual  okay  serial — I -Sept. 

— F — THE  HEADLINE  WOMAN — MD— Heather  Angel,  Jack 
LaRue,  Roger  Pryor,  Ford  Sterling,  Conway  Tearle — Decid¬ 
edly  okay — 78m. — 2-May. 

— F— LADIES  CRAVE  EXCITEMENT— MD— Norman  Foster. 
Evalyn  Knapp,  Esther  Ralston,  Eric  Linden,  Purnell  Pratt— 
Topnotch  inde — 67m. —  1 -July. 

—WATERFRONT  LADY— Ann  R  utherford,  Frank  Albertson, 
Barbara  Pepper,  Charles  C.  Wilson,  Grant  Withers,  J.  Farrell 
MacDonald,  Wally  Albright,  Ward  Bond,  Smiley  Burnette. 

- STREAMLINE  EXPRESS - Evelyn  Venable,  Victor  Jory, 

Esther  Ralston,  Vince  Barnett,  Erin  O’Brien-Moore,  Ralph 
Forbes,  Sidney  Blackmer. 

Metro 

510 — F — CALM  YOURSELF — C — Robert  Young,  Madge  Evans, 
Betty  Furness,  Hardie  Albright - Program - 70m. - 1 -July. 

5  1  1 — A — MAD  LOVE — MD — Peter  Lorre,  Colin  Clive,  Frances 

Drake — For  horror  followers — 81m. — 2-July. 

520— F— BONNIE  SCOTLAND— C - Laurel  and  Hardy,  June 

Lang,  Anne  Grey,  William  Janney — Sell  Laurel-Hardy — 90m. 
—  1-Aug. 

528— F— ESCAPADE— CD— William  Powell,  Luise  Rainer,  Vir¬ 
ginia  Bruce,  Mady  Christians,  Reginald  Owen — Buildup  for 
a  new  find - 94m. - 2-July. 

601—  F— BROADWAY  MELODY  OF  1936— MU— Jack  Benny, 

Eleanor  Powell,  Robert  Taylor,  Sid  Silvers,  Una  Merkel - Big 

exploitation  opportunity — I  10m. —  1 -Sept. 

602—  F — CHINA  SEAS— MD— Wallace  Beery,  Clark  Gable,  Jean 
Harlow,  Lewis  Stone — Big  number — 93m. — 2-  July. 

611 —  F - WOMAN  WANTED - MD - Maureen  O’Sullivan,  Joel 

McCrea,  Lewis  Stone,  Louis  Calhern — Program  melodrama — 
78m. —  1  -Aug. 

612 —  A — THE  MURDER  MAN — MD — Spencer  Tracey,  Virginia 

Bruce,  Harvey  Stephens - Must  be  sold - 70m. - 2-July. 

6  1  4 - F — PURSUIT - AD - Chester  Morris,  Sally  Eilers,  Scotty 

Beckett,  Henry  Travers — Program — 65m. — 2  -Aug. 

625 F— HERE  COMES  THE  BAND— MU— Ted  Lewis  and  band, 

Virginia  Bruce,  Ted  Healy,  Nat  Pendleton,  Spanky  McFarland 
— Plenty  to  sell — 77m. — 2-Aug. 

638 — F — ANNA  KARENINA — D — Greta  Garbo,  Fredric  March, 

Freddie  Bartholomew,  Maureen  O’Sullivan - Impressive - 85m. 

- 2-July 

505 — O’SHAUGHNESSY’S  BOY— Wallace  Beery,  Jackie  Cooper, 
Spanky  MacFarland,  Sara  Haden,  Clarence  Muse. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
34.  attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


An  EXHIBITOR  Service 


THE  CHECKUP— l-September-35 


512 — I  LIVE  MY  LIFE — Joan  Crawford,  Brian  Aherne,  Sterling 
Halloway,  Aline  MacMahon,  Frank  Morgan,  Fred  Keating,  Eric 
Blore,  Arthur  Treacher. 

613— -THE  BISHOP  MISBEHAVES— Edmund  Gwenn,  Maureen 
O’Sullivan,  Norman  Foster,  Dudley  Digges,  Nigel  Bruce,  Luma- 
den  Hare,  Lillian  Bond,  Melville  Cooper. 

615— THE  PERFECT  GENTLEMAN— Heather  Angel,  Frank  Mor¬ 
gan,  Cicely  Courtneidge,  Herbert  Mundin,  Henry  Stephenson. 
650 — SMILING  THROUGH — Norma  Shearer,  Leslie  Howard, 
Fredric  March  (reissue). 

—A  TALE  OF  TWO  CITIES - Ronald  Colman,  Donald  Woods. 

Elizabeth  Allan,  Mitchell  Lewis,  Reginald  Owen,  Basil  Rath- 
bone,  Walter  Catlett,  H.  B.  Warner,  Dudley  Digges. 

—ROBIN  HOOD  OF  EL  DORADO— Warner  Baxter,  Ann 
Loring,  Margo,  Bruce  Cabot,  William  Henry,  J.  Carrol  Naish, 
Francis  MacDonald. 

— LET  FREEDOM  RING — Jack  Benny,  Una  Merkel,  Mary  Car¬ 
lisle,  Harvey  Stephens,  Ted  Healy,  Nat  Pendleton,  Shirley  Ross, 
Stuart  Erwin. 

- CAPTURE  OF  TARZAN — Johnny  Weismuller,  Maureen 

O’Sullivan,  John  Buckler,  William  Henry,  Benita  Hume. 

— THE  BLACK  CHAMBER — William  Powell,  Binnie  Barnes, 
Lionel  Atwill. 

— A  NIGHT  AT  THE  OPERA— Croucho,  Harpo  and  Chico 
Marx,  Kitty  Carlisle,  Allen  Jones,  Margaret  Dumont. 

— FAR  OFF  HILLS- — Constance  Collier,  Maureen  O’Sullivan, 
Una  Merkel,  Charles  Butterworth,  Franchot  Tone. 

—MUTINY  ON  THE  BOUNTY— Clark  Gable,  Franchot  Tone, 
Charles  Laughton. 

- AMERICANS  CAN  SING,  TOO— Jeanette  MacDonald,  Nel¬ 
son  Eddy. 

- AH  WILDERNESS - Wallace  Beery,  Lionel  Barrymore,  Ce¬ 
cilia  Parker,  Eric  Linden,  Aline  MacMahon,  Helen  Flint. 

— SMALL  TOWN  GIRL — Robert  Montgomery,  Maureen 
O’Sullivan.  . 

Paramount 

3444— A— THE  GLASS  KEY— MY— George  Raft,  Claire  Dodd, 

Edward  Arnold,  Ray  Milland,  Rosalind  Keith — Well  done — 
77m. - 1  -June. 

3445 —  F — COLLEGE  SCANDAL — MY — Arline  Judge,  Kent  Tay¬ 

lor,  Wendy  Barrie,  William  Frawley,  Mary  Nash,  Eddie  Nugent 
— Satisfactory  job - 75m. — 2-June. 

3446—  F— MEN  WITHOUT  NAMES MD— Fred  MacMurray, 

Madge  Evans,  David  John  Holt — Depends  on  selling — 70m. — 
1-July. 

3448 —  F — PARIS  IN  SPRING — C — Mary  Ellis,  Tullio  Carmanati, 
Ida  Lupino — Pleasant — 82m. — 2-June. 

3449 —  A — SHANGHAI — D — Charles  Boyer,  Loretta  Young,  War¬ 
ner  Oland,  Allison  Skipworth — Word  of  mouth  must  help - 

75m. —  1  -Aug. 

3450 - F - SMART  GIRL - C - Ida  Lupino,  Kent  Taylor,  Gail 

Patrick,  Joe  Cawthorn — Program — 75m. —  1 -Aug. 

3451—  F— MAN  ON  THE  FLYING  TRAPEZE— C—W.  C.  Fields, 
Mary  Brian,  Lucien  Littlefield — All  Fields — 64m. — 2-July. 

3452—  F— ACCENT  ON  YOUTH— CD— Sylvia  Sidney,  Herbert 
Marshall,  Astrid  Allwyn — Smart  stuff — 85m. — 2-July. 

3501—  F— EVERY  NIGHT  AT  EIGHT — MU — George  Raft,  Alice 
Faye,  Frances  Langford,  Patsy  Kelly Saleable 75m. 

1 - Aug. 

3503 —  F— ANNAPOLIS  FAREWELL— CD— Sir  Guy  Standing. 

Rosalind  Keith,  Tom  Brown,  Richard  Cromwell - Exploitation 

bet — 85m. —  I  -Sept. 

3504—  A— WITHOUT  REGRET— D— Kent  Taylor,  Elissa  Landi, 
Frances  Drake,  Paul  Cavanagh Strong  drama 75m. 

2- Aug. 

3506 - F— HOPALONG  CASSIDY - W - William  Boyd,  Paula 

Stone,  James  Ellison — Fine  western — 63m. — 2-Aug. 

3507— F— HERE  COMES  COOKIE— F— Burns  and  Allen,  George 
Barbier,  Betty  Furness,  Andrew  Tombes — Usual  Burns-Alien 
- 65m. - il  -Sept. 

3509— F— TWO  FOR  TONIGHT— C— Bing  Crosby,  Joan  Bennett, 
Mary  Boland — Depends  on  Crosby — 60m. —  1 -Sept. 

- F - THE  CRUSADES - SP - Loretta  Young,  Henry  Wil- 

coxon,  Katherine  DeMille,  lan  Keith,  C.  Aubrey  Smith,  Wil¬ 
liam  Farnum — Industry  triumph — 134m.  (preview  length)  — 
2-Aug. 

3447—  THIS  WOMAN  IS  MINE— John  Loder,  Benita  Hume,  Kath¬ 
arine  Sergava,  Richard  Bennett,  Gregory  Ratoff. 

3502—  WANDERER  OF  THE  WASTELAND— Edward  Ellis,  Dean 
Jagger>  Larry  Crabbe,  AI  St.  John,  Benny  Baker,  Gail  Patrick. 

3505 - THE  LAST  OUTPOST - Cary  Grant,  Gertrude  Michael, 

Claude  Rains. 

35  1  0 — PETER  IBBETSON — Gary  Cooper,  Ann  Harding,  Ida 
Lupino,  Douglas  Dumbrille,  Ferdinand  Gottschalk. 

BIG  BROADCAST  OF  1936 — Jack  Oakie,  Burns  and  Allen, 
Lydia  Roberti,  Bing  Crosby,  C.  Henry  Gordon,  Wendy  Barrie, 


Bill  Robinson,  Amos  and  Andy,  Ethel  Merman,  Jessica  Drag- 
onette,  Mary  Boland,  Charles  Ruggles. 

— THE  MILKY  WAY — Harold  Lloyd,  Veree  Teasdale,  Helen 
Mack,  Dorothy  Wilson,  William  Gargan,  George  Barbier,  Lionel 
Stander. 

—IT’S  A  GREAT  LIFE— J  oe  Morrison,  Paul  Kelly,  Rosa¬ 
lind  Keith,  William  Frawley,  Chic  Sale,  David  Holt,  Baby 
Leroy,  Dean  Jagger. 

— SO  REID  THE  ROSE — Margaret  Sullavan,  Walter  Connolly, 
Randolph  Scott,  Elizabeth  Patterson,  Janet  Beecher. 
—HANDS  ACROSS  THE  TABLE— Carole  Lombard,  Fred 
MacMurray. 

— COLLEGIATE — Joe  Penner,  Jack  Oakie,  Mack  Gordon, 
Harry  Revel,  Lynne  Overman,  Larry  Crabbe,  Ned  Sparks. 
—MILLIONS  IN  THE  AIR— Ida  Lupino,  Willie  Howard,  Ray 
Milland,  George  Barbier,  Benny  Baker. 

— GETTIN’  SMART — Grace  Bradley,  Gail  Patrick,  Lee  Tracy, 
Roscoe  Karns. 

—ROSE  OF  THE  RANCHO— Gladys  Swartout,  H.  B.  Warner, 
John  Boles,  Charles  Bickford,  Willie  Howard,  Herb  Williams. 

- EAGLE’S  BROOD - William  Boyd,  Jimmy  Ellison,  Nana 

Martinez,  William  Farnum. 

—THE  VIRGINIA  JUDGE— Walter  C.  Kelly,  Stepin  Fetchit, 
Marsha  Hunt. 

— LET’S  GET  MARRIED — Sylvia  Sidney,  Fred  MacMurray. 
—KLONDIKE  LOU— Mae  West. 

— DESIRE - Marlene  Dietrich,  Gary  Cooper. 

Radio 

535 — F — HOORAY  FOR  LOVE — MU — Ann  Sotbern,  Gene*  Ray¬ 
mond,  Maria  Gamberelli,  Lionel  Stander,  Bill  Robinson —  Okay 
musical — 7  1  m. —  I  -June. 

53  7i — F — SHE! — MUD — Helen  Gahagan,  Randolph  Scott,  Helen 
Mack,  Nigel  Bruce - Sell  it — 101m. — 2-July. 

538—  F— THE  ARIZONIAN— W— Richard  Dix,  Preston  Foster, 

Margot  Grahame - Good  Job - 75m. - 2-June. 

539—  F— OLD  MAN  RHYTHM— MU— Buddy  Rogers,  Barbara 

Kent,  George  Barbier,  Grace  Bradley,  Betty  Grable - Summer 

musical  stuff — 85m. —  I -Aug. 

540 —  F - JALNA - D - Kay  Johnson,  Ian  Hunter,  C.  Aubrey 

Smith,  Nigel  Bruce,  David  Manners,  Peggy  Wood — Class — 
75m. - 1  -Aug. 

541 - F - ALICE  ADAMS - CD - Katherine  Hepburn,  Fred  Mac¬ 

Murray,  Evelyn  Venable,  Fred  Stone. — Long,  but  okay  every¬ 
where — 97m. — 2-Aug. 

542 — F - HOT  TIP — C - Jimmy  Gleason,  Zasu  Pitts,  Russell 

Gleason - Pleasant  program - 72m. - 1  -  Aug. 

601—  F - TOP  HAT— MU— Fred  Astaire,  Ginger  Rogers,  Edward 

Everett  Horton,  Helen  Broderick - No.  1  show - 107m. - 

I  -Sept. 

602—  F— THE  RETURN  OF  PETER  GRIMM— D — Lionel  Barry¬ 
more,  Helen  Mack,  Donald  Meek,  Edward  Ellis,  George  Break- 
ston Must  be  sold — 80m. 1-Aug. 

603—  F — POWDERSMOKE  RANGE— W — Hoot  Gibson,  Harry 

Carey,  Bob  Steele,  Tom  Tyler,  Wally  Wales,  Boots  Mallory - 

Western  “Grand  Hotel’’ 74m. —  1 -Sept. 

604  F — HIS  FAMILY  TREE - CD - James  Barton,  Margaret  Cal¬ 
lahan,  Maureen  Delany - Spotty  program - 71m. - 1 -Sept. 

501 — LAST  DAYS  OF  POMPEII— Preston  Foster,  Helen  Mack, 
John  Beal,  Alan  Hale,  Gloria  Shea,  David  Holt,  Louis  Calhern 
Wood,  C.  Aubrey  Smith,  Jessie  Ralph,  Ted  Newton. 

536  FRECKLES  Carol  Stone,  Virginia  V^eidler,  Tom  Brown. 
544— THE  THREE  MUSKETEERS— Walter  Abel,  Paul  Lukas, 
Onslow  Stevens,  Moroni  Olsen,  Margot  Grahame,  Mary  Mac- 
La  ren. 

605  THE  RAINMAKERS - Bert  Wheeler,  Robert  Woolsey,  Dor¬ 

othy  Lee,  Berton  Churchill,  George  Meeker. 

606  HI,  GAUCHO - John  Carroll,  Rod  La  Rocque,  Montagu 

Love,  Steffi  Duna. 

60  7  TO  BEAT  THE  BAND — Roger  Pryor,  Helen  Broderick, 
Hugh  Herbert,  Eric  Blore,  Phyllis  Brooks,  Fred  Keating. 

608  - ANNIE  OAKLEY - Barbara  Stanwyck,  Preston  Foster,  Mel- 

vyn  Douglas,  Margaret  Armstrong,  Otto  Hoffman. 

609  IN  PERSON  Ginger  Rogers,  George  Brent,  Alan  Mowbray, 
Joan  Breslau,  Louis  Mason,  Henry  Stephenson,  Grant  Mitchell. 

610  LOVE  SONG - Lily  Pons,  Henry  Fonda,  Paul  Porcasi,  Eric 

Blore. 

614— SYLVIA  SCARLETT— Katharine  Hepb  urn,  Natalie  Paley, 
Cary  Grant,  Gaston  Glass,  Edmund  Gwenn. 

Republic 

3502— F— FORBIDDEN  HEAVEN— CD— Charles  Farrell,  Char- 

lotte  Henry,  Beryl  Mercer — Family,  neighborhood - 78m. - 

1  -Sept. 

3548— F— FEDERAL  AGENT— MD— Bill  Boyd,  Irene  Ware,  Don 

Alvarado,  George  Cooper — Average  inde  meller - 58m. - 1- 

Jan. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


THE  CHECKUP— l-September-35 


An  EXHIBITOR  Service 


3556 — F — WESTWARD  HO — W — John  Wayne,  Sheila  Mannors, 
Frank  McGlynn,  Jr. — No.  1  everyway — 60m. —  I -Aug. 

3566 — F — TUMBLING  TUMBLEWEEDS — W — Gene  Autry,  Smiley 
Burnette,  Lucille  Brown -  Okay — 6  I  m. —  I  -Sept. 

3507 —  TWO  BLACK  SHEEP — Otto  Kruger,  Martha  Sleeper,  Minna 
Gombell,  Cora  Sue  Collins. 

3508 —  CAPPY  RICKS  RETURNS — Robert  McWade,  Ray  Walker, 
Florine  McKinney,  Lucien  Littlefield,  Lois  Wilson. 

3525 — SPANISH  CAPE  MYSTERY  - Helen  Twelvetrees,  Donald 

Cook,  Betty  Blythe,  Berton  Churchill. 

3541 — THE  CRIME  OF  DR.  CRESPI — Eric  Von  Stroheim,  Harriet 
Russell,  Dwight  Frye. 

3558 - NEW  FRONTIER - John  Wayne,  Muriel  Evans.  Murdock 

McQuarrie,  Mary  McLaren,  Warner  Richmond. 

3562 — LAWLESS  RANGE — John  Wayne,  Sheila  Mannors,  Frank 
McFlynn,  Jr.,  Yakima  Canutt. 

3570 - RED  RIVER  VALLEY — Gene  Autry,  George  Cheseboro, 

George  Burton,  Charles  King. 

Monogram 

(Distributed  by  Republic  in  most  territories) 

3002 — F — THE  KEEPER  OF  THE  BEES — CD — Neil  Hamilton, 
Betty  Furness,  Emma  Dunn,  Edith  Fellowes — Nice  job — 76m. 
2-June. 

3004 — F — THE  HEALER — D — Ralph  Bellamy,  Karen  Morley, 
Judith  Allen — Worthy  attempt — 75m. —  l-June. 

30(16 — F — HONEYMOON  LIMITED — CD — Neil  Hamilton,  Irene 
Hervey,  Lloyd  Hughes — Entertaining — 70m. —  I -July. 

3019 — F — MAKE  A  MILLION — C — Charles  Starrett,  Pauline 

Brooks,  George  E.  Stone - Okay  nabe - 67m. - 1-July. 

3026 - F - CHEERS  OF  THE  CROWD— C - Russell  Hopton,  Irene 

Ware,  Bradley  Page — Pleasant  program — 62m. —  I -Aug. 

United  Artists 

— F - SANDERS  OF  THE  RIVER— MD— Paul  Robeson,  Leslie 

Banks,  Nina  Mae  McKinney — To  be  sold — 95m. —  I -July. 

— A — NELL  GWYN — COD — Sir  Cedric  Hardwicke,  Anna 

Neagle - Swell  in  larger  cities — 70m. —  l-June. 

— F - CALL  OF  THE  WILD — MD — Clark  Gable,  Loretta 

Young,  Jack  Oakie,  Reginald  Owen — Good — 89m. — 2-May. 
—MELODY  LINGERS  ON— J  osephine  Hutchinson,  George 
Houston,  Helen  Westley. 

— CHARLIE  CHAPLIN  IN  MODERN  TIMES — Charles  Chap¬ 
lin,  Paulette  Goddard,  Carter  De  Haven,  Henry  Bergman. 

— SPLENDOR - Miriam  Hopkins,  Joel  McCrea,  Helen  West- 

ley,  Paul  Cavanaugh,  Katherine  Alexander,  Arthur  Treacher. 
— THE  MAN  WHO  COULD  WORK  MIRACLES — Roland 
Young. 

— SHOOT  THE  CHUTES — Eddie  Cantor,  Ethel  Merman,  Nick 
Parke,  Borrah  Minnevitch. 

- THE  DARK  ANGEL - Fredric  March,  Merle  Oberon,  Her¬ 
bert  Marshall,  Katherine  Alexander. 

— RED  SALUTE — Barbara  Stanwyck,  Robert  Young,  Cliff 
Edwards. 

— BARBARY  COAST — Edward  G.  Robinson,  Miriam  Hopkins, 
Joel  McCrea. 

Universal 

8016 — F — THE  RAVEN — MD — Karloff,  Bela  Lugosi,  Lester  Mat¬ 
thews,  Irene  Ware,  Spencer  Charters — 60m. — Okay  horror 
picture - 2-June. 

8018— F — SHE  GETS  HER  MAN — F— Zasu  Pitts,  Hugh  O’Con¬ 
nell,  Lucien  Littlefield,  Helen  Twelvetrees - Plenty  Laughs - 

67m. — 2 -Aug. 

8026 — F — MANHATTAN  MOON — CD — Dorothy  Page,  Ricardo 
Cortez,  Luis  Alberni,  Hugh  O’Connell,  Henry  Armetta - So¬ 

so — 67m. —  1-Aug. 

8034 — F — LADY  TUBBS — C — Alice  Brady,  Douglas  Montgomery, 
Anita  Louise — Plenty  laughs — 85m. — 2-July. 

8086 — F — OUTLAWED  GUNS — W — Buck  Jones,  Ruth  Channing, 
Pat  O’Brien,  Roy  D’Arcy — Satisfactory — 62m. — 2-Aug. 

9003 - F - DIAMOND  JIM - CD - Edward  Arnold,  Jean  Arthur, 

Cesar  Romero,  Binnie  Barnes,  Hugh  O’Connell,  George  Sid¬ 
ney,  Eric  Blore - Get  behind  it — 97m. —  1-Aug. 

8004 — NEXT  TIME  WE  LOVE— Margaret  Sulla  van,  Francis 
Lederer. 

8006 — MAGNIFICENT  OBSESSION — Irene  Dunne,  Robert  Taylor, 
Charles  Butterworth,  Betty  Furness,  Sara  Haden,  Beryl  Mercer, 
Henry  Armetta. 

9016 —  STORMY— N  oah  Beery,  Jr.,  Jean  Rogers,  J.  Farrell  Mac¬ 
Donald,  Fred  Kohler.  Raymond  Hatton,  Rex. 

9017—  FIGHTING  YOUTH— Charles  Farrell,  June  Martel,  J.  Far¬ 
rell  MacDonald,  Andy  Devine. 

9018—  KING  SOLOMON  OF  BROADWAY— Edmund  Lowe,  Dor¬ 
othy  Page,  Pinky  Tomlin. 

9021 - HIS  NIGHT  OUT— Edward  Everett  Horton. 


9023— THREE  KIDS  AND  A  QUEEN— May  Robson,  Frankie 
Darro,  Herman  Bing,  Charlotte  Henry. 

9026— STORM  OVER  THE  ANDES— Jack  Holt,  Mona  Barrie,  An¬ 
tonio  Moreno,  Gene  Lockhart. 

9041— THE  THROWBACK— Buck  Jones,  Muriel  Evans,  Eddie 
Phillips,  Paul  Fix. 

HANGOVER  MURDERS — Edward  Arnold,  Constance  Cum¬ 
mings,  Sally  Eilers,  Robert  Young,  Robert  Armstrong,  Reg¬ 
inald  Denny,  Louise  Henry.  Jack  LaRue,  Monroe  Oswley,  Ar¬ 
thur  Treacher,  Gregory  Ratoff. 

— ALONE  TOGETHER — Zasu  Pitts,  Hugh  O'Connell,  Walter 
Catlett,  Inez  Courtney,  William  Pawley,  Tom  Dugan. 

Miscellaneous 

— F— MANHATTAN  BUTTERFLY— MD— Dorothy  Grainger, 
Betty  Compson,  William  Bakewell,  Kenneth  Thomson — Okay 
inde  meller — 73m. —  I -Sept. 

— F — DANGER  AHEAD — MD — Lawrence  Grey,  Fuzzy 

Knight  Sheila  Manners,  J.  Farrell  MacDonald - Good  inde  job 

- 65m. - I  -Sept. 

— F — RIP  ROARING  RILEY — AD — Lloyd  Hughes,  Grant 

Withers,  Marian  Burns — Fast,  furious  for  action  fans - 50m. - 

1  -Sept. 

— F— FRANKIE  AND  JOHNNIE— MD— Helen  Morgan,  Ches¬ 
ter  Morris,  Florence  Reed,  Lilyan  Tashman,  William  Harrigan 
— Salable — 7  0m. —  1  -July. 

— F— CYCLONE  OF  THE  SADDLE— W — Rex  Lease,  Bobby 
Nelson,  Janet  Chandler — Saturday  matinee  s|tuff — 57m. — 

I  -Aug. 

— F— ADVENTUROUS  KNIGHTS — AD — David  Sharpe,  Mary 
Kornman,  Mickey  Daniels,  Gertrude  Messiuger — Family  stuff 
— 5  7m. — 2-June. 

— F— WHAT  PRICE  CRIME— MD - Charles  Starrett,  Noel 

Madison,  Virginia  Cherrill,  Charles  Delaney — Good  neighbor¬ 
hood  and  family — 63m. —  l-June. 

— F— LIGHTNING  TRIGGERS — W— Reb  Russell,  Yvonne  Pel- 

eltier,  Fred  Kohler — Usual  western - 58m. - 1 -Sept. 

— F— THE  OUTLAW  TAMER— W— Lane  Chandler,  Janet 
Morgan — Satisfying — 5  8m. —  I  -Sept. 

— F — GUN  SMOKE! — W — Buck  Coburn,  Marion  Shilling,  Bud 

Osborne,  A1  Jennings - Satisfying - 60m. - 1 -Sept. 

— F — SADDLE  ACES — W — Rex  Bell,  Ruth  Mix,  John  Elliott 
— Okay — 56m. — 2-Aug. 

— F— CAPTURED  IN  CHINATOWN — MD— Charles  Delaney, 
Tarzan,  Marion  Shilling — Swell  title — 50m. — 2-Aug. 

— F — DANGER  TRAILS — W — Guinn  Williams,  Marjorie  Gor¬ 
don,  Wally  Wales - Usual  western - 59m. - 1-Aug. 

— F — MEN  OF  ACTION — AD — Roy  Mason,  Frankie  Darro, 
Barbara  Worth,  Fred  Kohler — Okay  action — 61m. —  1-Aug. 

— F - GET  THAT  MAN — AD — Wally  Ford,  Leon  Ames,  Lil¬ 
lian  Miles — Satisfying  inde - 66m. - 1 -Aug. 

— F— OUTLAW  DEPUTY— W— Tim  McCoy,  Nora  Lane.  Bud 
Osbo  rn — Okay  McCoy — 60m. —  1-Aug. 

— F — THE  SILENT  CODE — AD — Kane  Richmond,  Blanche 

MeHaffey — Usual  satisfactory  action - 57m. - I -July. 

— F — VANISHING  RIDERS— W— Bill  Cody,  Bill  Cody,  Jr.- 
Interesting,  fast  family  western — 58m. — 2-July. 

— F — THE  GHOST  RIDER — W — Rex  Lease,  Bobby  Nelson, 
Ann  Carol — Okay — 56m. — 2-July. 

— F— CODE  OF  THE  MOUNTED— AD— Kermit  Maynard, 
Lillian  Miles — Okay — 60m. — 2-July. 

— F— SPEED  DEVILS— MD— Paul  Kelly,  Russell  Hardie,  Mar¬ 
guerite  Churchill — Program  inde  meller — 61m. — 2  -July. 

— F - CIRCUS  SHADOWS — D — Dorothy  Wilson,  Kane  Rich¬ 

mond,  Russell  Hopton,  Dorothy  Revier,  John  Ince — Interest¬ 
ing  inde — 65m. — 2-Mav. 

— F — ROARING  ROADS — CD — David  Sharp,  Mickey  Dan¬ 
iels,  Gertrude  Messinger,  Jack  Mulhall,  Mary  Kornman — Pleas¬ 
ant - 58m. - 2 -May. 

— F — WAGON  TRAIL — W — Harry  Carey,  Eld  Norris,  Ger¬ 
trude  Messinger,  Earl  Dwyer — Okay — 55m. — 2-May. 

— F— HONG  KONG  NIGHTS - MD— Tom  Keene,  Wera  En¬ 

gels,  Warren  Hymer — Packed  with  action — 60m. —  I -March. 
— BORN  TO  FIGHT — Frankie  Darro,  Roy  Mason,  Barbara 
Worth,  Edwin  Maxwell. 

—ANYTHING  FOR  A  THRILL— Noel  Madison,  Charles  Star¬ 
rett,  Virginia  Cherrill,  Charles  Delaney,  Jack  Mulhall. 

— THE  TEST — Monte  Blue,  Grant  Withers,  Grace  Ford,  James 
Aubrey,  Rin-Tin-Tin,  Jr.,  Lafe  McKee. 

—THE  MAN  FROM  G UNTOWN — Tim  McCoy,  Billie  Seward, 
Rex  Lease,  Jack  Clifford,  Dick  Boteler. 

— HELL  BREAKS  LOOSE — Guinn  Williams,  Sally  Blane,  Rob¬ 
ert  Homans,  James  Bush,  Ray  Walker. 

— SOCIAL  ERROR — David  Sharpe,  Gertrude  Messenger. 
—MAGIC  OF  THE  RAILS— Ralph  Graves,  Evelyn  Brent. 
—SPEED  DEMON— Richard  Talmadge. 

- SKYBOUND - Lona  Andre,  Lloyd  Hughes,  Grant  Withers. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 

i 


$10  COVERS 


EVERYTHING 

THE  TIME  .  .  . 

All  day  long  Friday,  September  20,  you  can  play  golf  or  tennis  in  the 
morning,  participate  in  the  Annual  Handicap  Golf  Tournament  in  the 
afternoon,  bring  your  wife  or  girl  friend  to  the  Gala  Dinner  Dance  7.30  in 
the  evening,  making  a  full  day  of  relaxation,  fun  and  entertainment  from 
nine  in  the  morning  ’till  midnight. 

THE  PLACE  .  .  . 

Situated  in  beautiful  Whitemarsh  Valley  above  Chestnut  Hill,  the  White- 
marsh  Country  Club  offers  one  of  Philadelphia’s  best  championship  golf 
courses  and  a  most  luxurious  club  house  with  wide  verandas,  spacious 
lounges,  terraced  lawns  and  beautiful  scenery. 

THE  BIGGEST 
SOCIAL  EVENT 
of  the  INDUSTRY 

The  Annual  Golf  Tournament  Dinner  Dance  has  always  been  considered 
as  the  annual  social  event.  Big  enough  to  always  bring  a  host  of  industry 
executives  from  New  York — they’ve  always  been  gay  enough  to  help  build 
the  friendly  spirit  of  the  affair.  Highlights  include  a  hot  Jazzy  Orchestra; 
a  “big  time”  floor  show;  an  excellent  meal  with  a  variety  of  choices;  an 
informal  and  country-clubby  party;  no  speeches  except  the  wise-cracking 
presentation  of  prizes.  Remember:  The  $10  reservation  covers  yourself 
and  lady. 

Send  in  your  Reservations  Now  .  .  .  and  if  you 

play  Golf,  fill 

in  and  forward  the  blank  below! 

DON’T  DELAY 

The  policy  of  charging 
$12.00  for  last-minute 
reservations  will  posi¬ 
tively  be  enforced. 

|  GENTLEMEN: 

|  Here’s  my  entry  and  $10.00  for  the  Gala  Festivities,  Friday,  September  20. 

I  My  club  handicap  is  _  - 

®  My  five  best  scores  this  year  were  _  _  „ 

(This  Information  Must  Be  Filled  In  To  Qualify  For  Prizes) 

:  SIGNED  _  _  _ 

|  ADDRESS  _ 

1  FIRM  _ 

Make  checks  payable  to  Golf  Tournament  Committee  c/o  “The  Exhibitor,”  219  N.  Broad  Street,  Philadelphia 


I 


Sep  1'35  b.e. 

When  exhibitors  get  together  these  days  they  don't  talk 
about  the  weather,  they  don't  talk  about  Italy  and 
Ethiopia,  they  just  talk  about  .  .  . 

"CHINA  SEAS" 

WITH 

£  CLARK  GABLE 

JEAN  HARLOW 
WALLACE  BEERY 


.  .  .  and  if  that  isn't  a  big  enough  topic  for  conversation 
wait  until  they  get  an  eyeful  of  another  METRO 
MASTERPIECE  .  .  . 


"ANNA  KARENINA" 

WITH 


GARBO 


FREDRIC  MARCH 
FREDDIE  BARTHOLOMEW 


Boys,  when  bigger  business-builders  are  made  METRO 
will  make  them  and  make  them  better  than  anyone  else. 


Bob  Lynch 

MGM 

1233  Summer  Street,  Philadelphia 


Church  Element  to  Fight  Open  Sundays 


w  me-- 


"  ■  ;-'•;  ’• '.'  .0NNA’-?<  fH. 


1935-36  MARCHES  ON! 


Pg’  The  sensational  success  of  GARBO’S 
"ANNA  KARENINA"  establishes  the  2nd  Qiant 
hit  of  M-Q-M’s  Mightiest  Year! 

if  Great  business  everywhere.  It  even  tops  the  famed  record-holder 
“China  Seas”  in  many  spots  (for  instance,  Boston,  Bridgeport, 
Harrisburgh,  New  Haven,  NewY ork,  Pittsburgh,  Reading,  Springfield, 
Philadelphia). 

if  Hold-overs  already  announced  from  Coast  to  Coast. 

if  Acclaimed  by  critics  over  the  entire  nation  as  Garbo’s  Greatest! 

if  And  now,  gentlemen  of  the  motion  picture  industry,  wait  and 
watch  for  M-G-M’s  “BROADWAY  MELODY  of  1936”. 


All  praise  to  them! 

“ ANNA  KARENINA 


Greta  Garbo,  Fredric  March,  Freddie 1  Bartholomew  in  Clarence  Brown’s  production  of 
With  Maureen 


Sepl5'35  pg.  3 


THE  SMASHING  SUCCESSOR 
TO  THE  SMASHING  SERIAL! 


&L 


Twelve  Sizzling  Chapters  based  on  the 
famous  cartoon  strip  by  Hal  Forrest 
'  with 

CLARK  WILLIAMS 
NOAH  BEERY,  JR. 
JEAN  ROGERS 

Grant  Withers  •  Bryant  Washburn 
Delphine  Drew  •  Helen  Brown 


Far  greater  than 
"Tailspin  Tommy"! 
.  .  .  With  more  ad¬ 
ventures.  thrills, 
excitement— and 
mystery! 


* 

-•  Me  ■  -  ' 

’ 


A  UNIVERSAL  SERIAL 
Directed  by  Ray  Taylor 


Sepl5’35  pg.  4 


And  No®  Comes 

More  GLORY 


W. 


ARNER  J3ROS 


OF  COURSE  you’ve  heard  about  the 
glorious  send-off  Warner  Bros,  have 
given  the  new  season  with  their  first 
Marion  Davies  show! 

Those  “Page  Miss  Glory”  records  are  pour¬ 
ing  in  almost  hourly.  Seems  like  it’s  breaking 
some  kind  of  a  record  everywhere  it  plays! 


Warner  boys  have  “Glory’s”  running  mate 
right  on  tap.  It’s  called  “Special  Agent”  and 
is  ready  for  release  September  14th.  It  is 
another  Cosmopolitan  Production  and  will 


Starring  BETTE  DAVIS  with  GEORGE  BRENT,  Ricardo  Cortez,  Jack  LaKue 

Sepl5'35  pg.  5 


are  included  in  the  advertising  cam¬ 
paign  provided  for  this  production. 


tensive  scale  as  “Glory.”  Right  now,  for  in¬ 
stance,  it  is  being  serialized  in  15  key  city 
papers  throughout  the  country! 

“Special  Agent”  is  the  screen’s  first  drama 
of  the  “T-Men”— Uncle  Sam’s  heroic  trea¬ 
sury  Department  operatives  who  are  crack¬ 
ing  down  on  the  monied  mobsters  G-Guns 


couldn’t  reach.  Into  it  Warner  Bros,  have 
injected  all  the  headlong  speed  and  shock  of 
“G-Men” — plus  the  lure. of  a  famous  feminine 
star.  Also  it  has  the  same  director  as  “G-Men” 
—William  Keighley. 

We  strongly  recommend  that  you  strongly 
recommend  to  your  patrons— 


SPECIAL  AGENT 


'35 


Op  11 

High  O’t  9 

.  ...J,v'st)»s"*ss.:l  day’s  take- \  .  ^usic  Ha 


.  ,  ,he  descent 

Perfect  ‘^ort VtUcudJo  *e 

r^T re  iS? 

1  weekend,  linger  R°g  ,  Ve  contin- 

AsWire,  of  thek  latest,  and  ^ 
reviews  ot  n  house  itsei  new 

Ued  lore  oi  the  Hat  to 

i  b\mngj  tosend  worWs  larges 

i  record  wusic  Ha"-  n^ay  night, 

i“tt»nsr.'5h2«s4rs 

I»g„  e.,„55 

l  Day  .  *  17’, 600 

\  Thursday  •••  .  21,666 

\  Friday  . ‘ .  21,666 

i  Saturday  .  .  21,666 

Sunday  •  • 

\  Monday  •  • 


....  $99,698 

Five-day  total . •  •••  for  Satur- 

available,  last  $65,000.  ®V  be 

"ombinter0day  and  despite  the  ”  ".  an(J 

U.  yester,«  packed  to  the :  do  de 

theatre  ^JVong  the  50th  W 
line  waited  ^ 

oithehous^ 


.oc  running  at 
,  »c  business  wa  ,  » s  take. 

Yesterday  s  h  opemng  d  .  {or 

the  rate  °000  there! ore,  *°r^r 
With  $l7’°°j’a  like  figure  :c  Ha^ 

Tuesday  a^  the  ^  es  com- 

and  tomghh  jj°  Radio  Pictu  $l30)_ 
manageni  ction  d  tnay  end 

pute  the  eff°rt  a  between 

®°°  firlt°week  A  second  is 

$135%0  and  ^-fthird  already  m 
definite  now  Music 

sight.  and  ar0^te  snarl  since 

T  rlmC  been  in  a  complete  picture 

ttaU  Thursday  *henhas  been  open- 
last  7hu-Vhe  theatre  has  abead 

Started.  ne  ' V,  or  two  holder  to 

ing.at9.30  A  scV,edule,  rience, 

oi  'ts  °n  extra  run.  „i0w  develop' 

get  m  an  e  ^e  pleasant  S'0  ^  been 

as'de  ^"  he  take  'tsel  ;  Sor  tbat 

mg  ”°9,  many  ways 

unique  instance, 

theatre.  n  Sunday.  »°  in  the 

By  1  A'  either  had  bee  were 

10,000  peopie  d  cieared  out  For 

theatre  and  1  comfortable  ding 

ensconced  ,n  its  the  line  ^  house 

instance  |()th  gt.  side  o  ^  at- 

along  the  e  object  oi  a  g  „ot 

has  been  «  patrons  ng  sev- 

tack,  the  ”gie  tbeatre  tsel  &  pUce 
to  get  mt  but  merely  'tra  show 
eral  occa  .  ing  line.  A  ;„e,  dent  ally, 
mside  ■  ^ 


Wu"d  I’FWnm^ho' 

Hazel  rlyi  •  all  ,1 
*or  vhch«king  pre'  > 
count  tallied  «** 

she  hmshed-  ,, 

"T'1Ur'fthe  hoc- 
'"Tnday  broke  j 

‘  re<i ^Saturday  comj 
^  oi  previous'! 

ord  true  oi| 


Tme  was  true  - 

Sets  H<l 

-\s  ior 

only  P'ayed  sl°  j 

any  hreV1  d  4 
li  in’s  two  anu  i 

s«  "t% , 

->4  periormanS 

playing  to  a.  |j 

Sf>d  1  * 

{reely. 
Motion, 

busy  on  ll' 

comPare 

“Top 

o-rossers  * 

search  un 


j/wsic  Hall 
W04 1*°!°°° 


■  \  will  reach 

i  -toi.  YaVet's$  jfS 

city  \  $130,000  W k  closes.  1)1  j^lOOO  gross 
,elf  its  *135,000  to  ?'*  ;  not  be 

Her  \  anttopaW  ^  perhaps , 

.(ore  1  as  a  "  (  computing  the  As" 

=f.  Wae  bas.s  ol  a  outdistance 

>  "'Mlafre  Rotters  i''^ 'closest  convpett-, 

\  “1  ittle  Minister,  Hepburn  P'c  , 

i «  ®  ?;»”«>  “  “ 

1  fi.ve  and  g  0  1935.  .  Hepburn, 

P&« ^i'CsUde’into  third 

iire  noMS.’Vhat  ^^’"he  week  ending 

Tu^iT\  now  go  to  the  first  week 
’  expen  1  fourth  »  which  ior  r 

.  had  al-  oi  “Cava lca<k;ng  AprU  12,  1933.  =  , 

a"y  '"'C'  of 

ave  bCand\  thr£sic  Hall  sntce^e  ^^ion 

second  week  ending 

i  "Cf  u>  1933-S'05V986' ■■  first  week 
" “ending 

week  ending 

Sept  uln’s  Journey,  ween 

"°n|  %3-$'03^ry  VU1,”  week 

Sept  p*  x  -r  G{  Henry  „ 

",?nvan  18.  WM-^MS;0? ;  1934- 


,  „  record  at  the 

Heading  f°r  '  theatre. 

world’s  la2usJrhursdag  and 

">  %ee  tlor  ™n'°e%t 
Ze  to  an d  ^‘attraction 

tZsseTm698  /"he  logs  for 

rs£ 
SiSiraw* 


148,- 

were 
>nary 
1  pr¬ 
oving 


got 
n  to 
-  oi 
notch 
s  re¬ 
dacts. 


:nchng  \ ^  ending  Feb-  7 

“Hana,  we^  ^ 


- -  "  "  endint 

— 

D.  :t  ■«*'"«»-•« Au* 

&S&&  -■«  ~  ,S’ 

KJll$l«)»  ...l  <“>“« 

^r>te*a»  «*  — 

«■>“  D“ 

..o^nndway  duu 


TWO  SINNERS 


BfWIvI 

f 

maSm 

\ 

A 

'  JH  |gH  j 

4- 

1  '  1 

L  jmM 

■  m 

1  ^  I 

|L 

:  W* 

,  .  l| 

|  Hr 

Sepl5'35  pg.  9 


ON  ITS  WAY 


Republic  Pictures  made  a  promise  at  the  beginning  of  the  1935- 
1936  Season.  It  announced  53  pictures  for  the  new  year  and  four 
serial  chapter  plays. 

Republic  is  well  on  its  way  to  keep  this  promise.  Already  six 
of  the  pictures  scheduled  have  been  produced.  Four  are  already 
delivered  and  ready  for  screening.  Two  are  in  the  cutting  room 
where  editing  is  being  completed. 


Six  pictures  finished  a  month  ahead  of  the  opening  of  the  new 
amusement  season.  Republic  stands  by  its  promises. 

The  men  back  of  Republic  Pictures  have  been  in  the  motion  picture 
industry  for  many  years.  W.  Ray  Johnston,  Trem  Carr  and  Nat 
Levine  have  been  consistent  producers. 


Dependable  and  painstaking. 
They  are  keeping  faith  today, 
able  are  the  proof. 

FORBIDDEN  HEAVEN 

starring 

Charles  Farrell  and  Charlotte  Henry 

CAPPY  RICKS  RETURNS 

based  on 

PETER  B.  KYNE’S  FAMOUS  STORY 

JOHN  WAYNE 

in  an  Epic  of  the  Far  West 

WESTWARD  HO! 


they  have  kept  faith  in  the  past. 
Republic’s  six  pictures  now  avail- 


TWO  SINNERS 

Based  on  WARWICK  DEEPING’S  Novel 
starring  OTTO  KRUGER 
with  Martha  Sleeper  and  Minna  Gombell 

SPANISH  CAPE  MYSTERY 

the  ELLERY  QUEEN  Novel 
Starring  HELEN  TWELVETREES 

GENE  AUTRY 

Singing  Star  of  the  Screen  and  Radio 

in  TUMBLING  TUMBLEWEEDS 


Mil!]  IQfcffiil  * *1 1 M  fit  1 1 ,7:1  H  1  Mi:  I 


NOW  READY  FOR  YOUR  SCREEN 


IN  TWO-REEL  ROAD  SHOWS! 


A  READY-MADE  AUDIENCE  OF  MILLIONS  WAI 
TO  CROWD  THE  THEATRES  OF  AMERICA 

Major  Bowes  — himself— in  every  film!...  The  man  they 
all  want  to  see  and  hear  .  . .  conducting  the  ceremonies 
. .  .  bringing  to  the  screen  the  voice,  the  personality  and 
philosophy  that  have  fascinated  his  radio  millions  .  .  . 
together  with  the  cream  of  his  amateurs  .  .  .  TOP 
NOTCH  ENTERTAINMENT,  delivered  by  just  plain  folks 
that  everybody  wants  to  see  get  ahead!  Now  you  get  it 
on  your  screen  !  . . .  A  great  attraction  for  your  theatre  ; 

...  An  exciting  source  of  pleasure  for  your  patrons ! 


Sepl5'35  pg.  10 


SMASH  PREVIEW 
SHOWINGS  LAST  WEEK 

KEITH’S,  WASHINGTOI 
KEITH’S  MEMORIAL,  B( 
KEITH’S,  PROVIDENCE 

V  V  .  ★  VW 


PRODUCED  BY  BIOGRAPH  PICTURES  CORP. 
RELEASED  BY 

RKO. RADIO 


Sepl5'35  pg.  11 


A 


Sepl5'35  pg.  12 


NEW  AS 


PROV 


8  T  It  E  INI 


DE  MARK 


HIP 


Sepl5'35  pg.  14 


THE  KEYSTONE  OF  YOUR  FUTURE 


pg.  15 


THE  EDITOR'S 


PAGE 


Vol.  17,  No.  18 


September  15,  1935 


The  Philadelphia 


Metro  Move  for  Industry 

•  THAT  THE  MOTION  PICTURE  indus¬ 
try  has  within  its  fold  the  best  assortment 
of  advertising  and  publicity  men  in  any 
American  business  has  never  been  doubted. 
From  time  to  time,  these  departments,  al¬ 
ways  geared  at  100%  efficiency,  excel  them¬ 
selves. 

Latest  new  development  which  should  be 
a  cause  for  praise  is  the  campaign  by 
Metro  for  publicity  and  advertising  on 
“Anna  Karenina.”  Using  40  national 
magazines,  with  total  circulation  of  34,008,- 
601,  with  claimed  reader  list  of  100,000,000, 
Metro  ad  manager,  Howard  Dietz,  broke 
the  ads  at  the  same  time  as  the  picture  was 
getting  national  first-run  release  through¬ 
out  the  country.  During  the  new  season, 
Metro  estimates  it  will  spend  $2,500,000  in 
promotion,  an  item  which  not  only  helps 
Metro  accounts  but  which  can  be  regarded 
as  an  investment  for  the  entire  motion  pic¬ 
ture  industry.  It  is  certain  to  help  every 
branch  of  the  business. 

Advertising  in  various  magazines  is 
nothing  new,  but  it  is  believed  this  is  the 
first  time  that  such  a  campaign  was  insti¬ 
tuted  on  such  a  giant  scale.  Such  an  ac¬ 
complishment  is  a  great  advertisement  for 
a  picture  but  is  also  bound  to  benefit  the 
entire  industry  through  its  good  will  angle. 


Good  Taste 

•  THE  DEATH  of  Will  Rogers  brought  a 
problem  to  Fox  Film  Corporation  execu¬ 
tives.  So  many  well-meaning  friends 
wanted  appropriate  memorials.  Many  plans 
were  suggested.  Some  exhibitors  desired  a 
rush  of  revivals.  Others  cautioned  good 

Thanks  to  President  Sidney  R.  Kent,  Fox 
has  chosen  a  wise  course  with  future 
Rogers’  releases.  In  an  announcement  re¬ 
leased  to  the  industry  as  well  as  the  movie¬ 
going  public,  Kent  indicated  that  Fox  will 
serve  regular  accounts  with  all  regular 
bookings  under  contracts,  will  release  the 
two  new  pictures  on  the  same  order.  As 
far  as  reissues  are  concerned,  an  orderly 
showing  of  these  pictures,  without  making 
any  attempt  to  cash  in  on  the  publicity  by 
the  reissuing  of  these  pictures,  has  been 
deemed  the  only  decent  and  proper  way  to 
handle  it. 

So  sanity  will  rule,  and  not  only  Fox  but 
the  entire  industry  will  co-operate  in  this 
matter  of  good  taste. 

President  Kent  has  made  a  wise  move. 


EXHIBITOR 

Circulating  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware.  Issued  on  the  1st  and  15th 
of  each  month  by  Jay  Emanuel  Publications,  Inc.  Publishing  office,  219  North  Broad  Street,  Philadelphia. 
Branches  at  1600  Broadway,  New  York  City;  Washington,  D.  C.  Jay  Emamuel,  publisher;  Paul  J. 
Greenhalgh,  advertising  manager;  Herbert  M.  Miller,  managing  editor.  Subscription  rates:  $2  for  one 
year  $5  for  three  years.  Single  copies,  15c  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware. 
Publishers,  also,  of  THE  NATIONAL  EXHIBITOR  of  Washington  and  THE  NEW  YORK  STATE  EXHIBITOR. 
Address  all  communications  to  the  Philadelphia  office. 


Revolt  in  Hollywood 

IF  THEY  have  made  any  attempts  to  sound  out  exhibitor 
reaction  Hollywood  stars  who  have  been  rebelling  for 
higher  salaries  must  certainly  know  that  no  sympathy  is  given  them 
from  the  exhibition  division. 

If  a  player  brings  in  people  to  the  box  office,  regardless  of 
vehicle,  his  or  her  salary  should  be  tops,  but  there  are  few  like  this 
in  Hollywood  or  anywhere  else.  Too  often  one  finds  a  player  who 
can’t  draw  people  without  support  of  a  good  cast  or  a  good  vehicle, 
who  doesn’t  deserve  the  spot,  reaching  stardom. 

Will  Rogers  was  a  sure-shot,  as  far  as  grosses  were  concerned. 
So  were  Marie  Dressier,  Shirley  Temple,  a  few  others. 

Recently,  in  the  public  prints,  the  world  has  been  hearing  that 
stars  have  been  revolting,  threatening  to  break  contract,  demanding 
higher  salaries.  Fox’s  James  Dunn,  it  was  reported,  was  one  of  the 
dissatisfied.  So  was  Metro’s  Myrna  Loy,  Radio’s  Ginger  Rogers, 
Warners’  Warren  William,  a  few  others.  When  newspapers 
throughout  the  country  give  publicity  to  salary  quarrels,  the  result 
is  never  beneficial  to  the  business.  Legislators,  too,  get  an  idea  that 
an  industry  which  can  pay  such  huge  salaries  can  easily  be  taxed. 

If  real  stars  were  to  rebel,  one  might  find  cause  for  sympathy, 
but  the  trade  knows  that  none  of  the  above  can  stand  alone  without 
good  co-stars,  good  stories,  or  good  direction.  Miss  Loy,  who  for¬ 
tunately  has  made  her  peace  with  the  studio,  was  best  box  office  with 
William  Powell.  James  Dunn  had  to  appear  with  Shirley  Temple 
to  be  in  an  ace  grosser.  Ginger  Rogers  had  to  team  with  Fred 
Astaire  to  get  into  the  big  money  class,  while  Warren  William  is 
still  waiting. 

Public  tastes  are  odd  sometimes. 

A  star  who  appears  on  his  or  her  own  often  fails  to  register. 
But  teamed  with  another,  a  click  duo  is  apparent. 

If  the  stars  would  only  let  the  studios  decide  in  what  stories 
they  appear  and  stop  choosing  their  own  directors,  stories,  they 
would  benefit  themselves. 

Many  a  good  player  has  been  handicapped  because  the  studio 
has  given  them  their  choice  in  this  regard. 

If  the  studios  give  in  to  all  demands,  they  are  only  opening  the 
door  to  dissatisfaction  everywhere.  Exhibitors  throughout  the 
country  will  back  them  in  their  efforts  to  put  down  the  revolt  in 
Hollywood. 


Happy  Birthday,  Mickey ! 

•  MICKEY  MOUSE,  September  28,  will  be 
seven  years  old. 

Jay  Emanuel  Publications,  Inc.,  joins 
with  the  rest  of  the  world  in  extending  its 
congratulations  to  this  truly  international 
favorite,  not  only  because  the  seventh  birth¬ 
day  has  been  reached  but  because  for  seven 
years  Mickey  Mouse  has  been  spreading 
happiness  throughout  the  world. 

Good  luck,  Mickey! 


16 


Sepl5'35 


THE  PHILADELPHIA  EXHIBITOR 


State  Wide  Movement  to  Be  Inaugurated 
Opposing  the  Showing  of  Sunday  Movies 


Religious  and  Other  Organizations  Ban  Together  to 
Oppose  “Commercialization  of  the  Sabbath” 


A  State- wide  movement  headed  by  the  Lord’s  Day  Alliance,  the  Women  s  Chris¬ 
tian  Temperance  Union,  the  State  Council  of  Churches,  the  Men’s  Dry  League,  the 
State  Grange  and  other  organizations,  will  be  started  soon  to  map  out  a  program 
of  opposition  according  to  Charles  G.  Miller,  of  Harrisburg,  dean  of  political  writers 


of  Pennsylvania. 

The  program  of  this  group  of  organizations 
will  deal  not  only  with  the  local  option  issue 
of  Sunday  motion  pictures,  but  also  with  the 
local  option  issue  of  sales  of  liquor.  Both  can 
come  up  for  a  vote  at  the  municipal  election, 
November  5. 

It  is  estimated  that  between  100  and  150 
municipalities  will  vote  on  the  movies  and  the 
liquor  questions.  If  a  community  votes  for 
Sunday  pictures,  or  defeats  the  move  in  their 
behalf,  the  issue  is  settled  for  five  years. 
Councils  of  cities,  or  the  voters  themselves  by 
petition,  can  cause  the  county  commissioners  to 
include  the  picture  referendum  on  the  ballots. 

The  East  Harrisburg  Women’s  Christian 
Temperance  Union  went  on  record,  September 
3,  as  “strongly”  opposing  Sunday  movies.  At 
a  meeting  at  the  home  of  Mrs.  W.  A.  Chambers, 
Harrisburg,  Mrs.  George  W.  Speakman  and 
Mrs.  Chambers  were  named  chairmen  of  a  com¬ 
mittee  to  co-operate  with  other  organizations 
in  furthering  sentiment  against  Sunday  moving 
pictures  when  the  vote  is  cast  in  November. 

In  a  sermon,  on  the  night  of  September  8, 
by  the  Rev.  Dr.  F.  Lamont  Henninger,  pastor 
of  the  Fifth  Street  Methodist  Episcopal  Church, 
Harrisburg,  Sunday  motion  pictures  were 
branded  as  “a  growing  tendency  to  commer¬ 
cialize  a  pleasure-mad  amusement  crowd.” 

“Action  against  the  showing  of  Sunday 
movies  should  be  taken  by  church-going  people 
of  Harrisburg,”  the  Rev.  Dr.  Henninger  de¬ 
clared,  “if  they  do  not  want  to  betray  the  Lord 
and  the  institution  of  the  Christian  Sabbath. 
Protest  against  the  bill,  which  will  be  up  for 
vote  at  the  November  election,  should  be  offered 
in  a  specific  way  at  the  polls.” 

Senator  George  L.  Reed,  Dauphin  County, 
was  asked  to  oppose  the  bill,  in  letters  sent  to 
him  by  the  church. 


Phila.  MP  Forum  Meets 


Warner  Brothers’  “Mid-Summer 
Night’s  Dream”  is  receiving  a  nice  plug 
to  the  patrons  at  the  coming  meeting 
of  the  Philadelphia  Motion  Picture 
Forum,  to  be  held  Tuesday,  September 
17,  at  the  Bellevue-Stratford  Hotel, 
Philadelphia,  at  2  P.  M.,  according  to 
the  announcement  of  Mrs.  Charles  G. 
Owens,  President.  Dr.  Richard  Burton, 
distinguished  lecturer  and  commentator 
on  drama,  literature  and  poetry,  will 
address  the  assembled  ladies,  most  of 
whom  are  members  of  numerous  repre¬ 
sentative  clubs,  on  “Preview  Impressions 
and  Comments  on  ‘Mid-Summer  Night’s 
Dream,’  the  Film  for  Which  We  Have 
All  Been  Waiting.” 


Heard  In 

ROSSTOWN 

Earl  Sweigert 
In  Hospital 


Assistant  manager  Earl  Kratch,  Park  Theatre, 
is  mighty  proud  of  the  work  done  by  him 
on  ‘‘Ginger.’’  Thanks  to  the  exploitation 
attention  given  the  show,  the  picture  did 
an  excellent  business. 

Two  Elm  Theatres  get  under  way  soon.  The 
local  one,  closed  many  months,  is  being 
taken  by  Norman  R.  Lewis,  it  is  repo  rted, 
while  the  Camden  theatre  is  being  opened 
by  Elliott  Goldman,  it  is  reported. 

Monte  Salmon  came  back  from  his  European 
trip,  saw  his  mother  and  sister  in  England, 
reports  business  is  good  there. 

Joe  Wood,  Dixie  Theatre  manager,  is  happy 
because  the  Dixie  A.  C.  won  a  beautiful 
loving  cup  in  the  McCoach  Baseball 
League.  Teams  are  fully  uniformed  and 
they  play  weekly  at  the  McCoach  play¬ 
ground,  1 8th  and  Fitzwater.  The  Dixie 
A.  C.  won  last  year,  too. 

Industry  was  sorry  to  hear  of  the  death  of 
Charles  Sessler,  noted  bibliophile,  and 
father  of  Mrs.  Arthur  Goldsmith,  promi¬ 
nent  clubwoman  film  worker. 

Abe  Rovner,  prominent  local  chain  operator, 
vacationing  at  the  Ritz,  Atlantic  City. 

Mr.  and  Mrs.  Morris  Handle  away  for  a  few 
days  on  vacation. 

Earle  Sweigert,  Paramount  manager,  is  in 
Hahnemann  Hospital  for  a  tonsil  opera¬ 
tion.  Speculation  is  rife  as  to  whether  or 
not  Variety  Club’s  Chief  Barker  got  that 
way  from  working  too  hard  in  his  chief 
capacity. 

ACer  Harry  Waxman  celebrated  a  birthday 
September  5.  He  was  surprised  so  many 
people  knew  it  but  it  developed  his  pic¬ 
ture  was  in  the  paper. 

Mrs.  Herb  Elliott,  wife  of  the  popular  Fern 
Rock  proprietor,  was  all  bannered  up 
serving  with  the  committee  helping  out 
at  the  Variety  luncheon  in  Atlantic  City. 

Sa  m  Gross,  Fox,  reports  his  wife  is  reducing. 
He  denies  it  is  because  he  is  reducing  also. 

A  truck  driver  was  in  such  a  hurry  to  get  a 
shave  the  other  day  that  a  wheel  dropped 
off  the  car  into  a  window  of  Vine  Street's 
leading  barber  shop,  run  by  Mike  Lisanti 
and  partner.  ”A  close  shave,”  said  Mike. 

Philadelphia  friends  of  Ed  Levy,  Connecti¬ 
cut  exhibitor  leader,  will  be  pleased  to  hear 
of  the  birth  of  a  son,  Charles  Joseph  Levy, 
to  the  proud  father  and  mother. 

Florence  Elias,  Metro,  completely  sold  on 
cruises,  after  the  taste  she  had  last  week 
to  Nova  Scotia. 


30  for  Einstein 


Stanley-Warner  executive  Abe  Ein¬ 
stein  is  celebrating  his  thirtieth  year  in 
the  business.  He  began  with  Jules 
Mastbaum  at  the  southeast  corner  of 
8th  and  Market,  when  Jules  Aaronson 
was  manager  of  the  house,  the  Bijou 
Dream. 

Always  ready  with  swell  stories,  Abe 
has  made  a  reputation  for  himself  as  one 
of  the  smart,  advertising  publicity  men 
in  the  business. 


It  seems  that  quite  a  few  Metro-ites  were  at 
the  Ritz-Merry-go-round  Bar  on  the  same 
night  over  Labor  Day  week-end,  none  saw 
the  other - but  all  saw  one.  What  is  this? 

Dorothy  Guilio,  Metro  booking  department, 
became  Mrs.  A1  Langley,  August  31. 
Honeymooning  in  Canada. 

Rose  Morris,  Metro,  had  an  awful  experience, 
got  stuck  in  the  mud  up  to  her  shoulders 
while  fishing,  screamed  and  was  saved  by 
a  couple  of  boys  nearby. 

Ro  se  Foreman,  FD,  wedding  date  set  for 
November  1  7. 


Cities  Theatres  Takes  Strand,  Easton 

William  J.  Heenan,  General  Manager  of  the 
Cities  Theatres  Corporation,  announces  the  first 
acquisition  since  his  taking  over  the  operation 
of  the  circuit,  when  on  Labor  Day  they  acquired 
the  Strand  Theatre  in  Easton.  Ever  popular 
Bill  also  announces  that  he  is  negotiating 
through  several  other  spots  and  feels  certain 
that  he  will  have  some  very  surprising  news 
for  the  trade  in  the  near  future. 


New  Delaware  Charters 

First  International  Pictures,  Inc.  Deal  in  motion 
pictures  of  all  kinds.  $600,000  and  10,000  shares,  no 
par  value.  Beatrice  R.  Or t mail,  New  York;  Margaret 
Tully,  Albany;  Charles  Ettinger,  New  York.1 

The  Arcade  Company.  To  acquire,  own,  maintain 
and  operate  an  arcade.  $884.  C.  S.  Peabbles,  Walter 
Lenz,  W.  T.  Hobson,  Wilmington. 

Eddie  Dowling  Productions  Corporation.  To  carry 
on  theatrical  proprietors,  producers,  etc.  $100,000  and 
1,000  shares,  no  par  value.  C.  S.  Peabbles,  Walter 
Lenz,  W.  T.  Hobson. 

Fox  Central  States  Theatres  Corporation  to  Fox  Mid¬ 
west  Theatres,  Inc.,  New  York. 

Fox  Midwest  Theatres  Corporation  to  Fox  Inter- 
Mountain  Theatres  Corporation,  New  York. 


Hero 


“Al”  Hughes,  chief  projectionist  at 
the  Arcadia  Theatre,  Washington,  was 
the  hero  of  a  rescue  of  a  Wilmington 
policeman  while  on  a  fishing  trip  Sun¬ 
day,  September  1.  “Al”,  with  Fred  and 

Charles  Schlor  and  Patrolman  Leonard 
Hamilton,  all  of  Wilmington,  caught  a 
125-pound  turtle  six  miles  off  Slaughter 
Beach,  Del.,  and  in  landing  him  in  the 
boat,  Officer  Hamilton,  who  couldn’t 
swim,  fell  overboard.  The  officer  came 
near  coming  up  under  the  boat,  but  “Al” 
an  expert  swimmer  and  waterman,  was 
at  his  side  in  a  minute.  Both  the  turtle 
and  the  cop  were  landed  under  “AI’s” 
supervision. 


THE  PHILADELPHIA  EXHIBITOR 


Sepl5’35 


17 


September  20  Marked  as  Red  Letter 

Day  for  Local  Motion  Picture  Folk 


Variety  Club-“The  Exhibitor”  Golf  Tourney  at  White- 
marsh  Sets  New  High  in  Prizes,  Attendance — Notables 
Expected  to  Attend 

September  20  is  a  red  letter  day  for  the  motion  picture  industry  here. 


For  on  that  day  the  Variety  Club,  The  Ex¬ 
hibitor  of  Philadelphia  golf  tournament  will 
be  held  at  Whitemarsh  Country  Club,  a  cham¬ 
pionship  course. 

Already  the  entries  and  prizes  indicate  that 
the  affair  will  set  a  new  high  in  all  regards. 

Industry  leaders  are  expected  to  be  present 
as  well. 

The  Entertainment  Committee,  composed  of 
Ted  Schlanger  and  Leonard  Schlesinger,  local 
Warner  executives,  and  Emanuel  Sachs,  of  the 
local  Columbia  Artists  Bureau — they  promise  a 
big  floor  show  of  stage  and  radio  celebrities — 
even  Ben  Bernie,  who  opens  that  night  at  a 
local  night  club,  is  promised. 

Up  to  date,  valuable  prizes,  ranging  from  a 
chest  of  silver  and  a  radio,  through  sweaters, 
golf  bags,  clocks  and  cups,  have  been  presented 
by  the  following: 

Berio  Vending  Co. 

Ben  Amsterdam 
Horlacher  Delivery  Service 
M.  E.  Comerford 
Andy  Smith 

Harry  Thomas — First  Division 

Globe  Ticket  Company 

Ned  (Radio)  Depinet 

John  (Fox)  Clark 

National  Screen  Service 

American  Heating  and  Ventilating  Co. 

O-Melia  Hats 

Major  Albert  Warner 

J.  R.  (Universal)  Grainger 

Bob  (Warner’s)  Mochrie 

Edward  (Vaudeville)  Sherman 

Metropolitan  Premiums  Distributors 

Gaumont-British  Pictures 

New  Jersey  Messenger  Service 

Bob  (Metro)  Lynch 

The  Exhibitor  Booby  Prize 

Joe  (Warner's)  Bernhardt 

Universal  Films  (Carl  Laemmle) 

Republic — Ray  Johnston 
Jules  (RKO)  Levy 
Columbia — Jack  Cohn 
Louis  J.  Appell 

A1  (United  Artists)  Lichtman 
Celebrity  Pictures 
Harvey  Day — Terry  Toons 
National  Theatre  Supply  Co. 

George  Schaefer  (Paramount) 

National  Kline-National  Penn 
Phil  Reisman 
RCA  Photophone 
Ross  Federal  Service 
Quality  Premiums  Distributors 


Shore  Marathon 


A  new  marathon  was  set  at  Atlantic 
City  when  the  Steel  Pier  went  on  a  62 
hour  continuous  schedule  from  Saturday 
until  2  A.  M.  Tuesday  morning,  in  order 
to  accommodate  crowds. 


Everybody’s  Supply  Store 
Apex  Garage 
Western  Electric — Erpi 
Wilmer  and  Vincent  Theatres 

With  more  prizes  than  ever  before  in  the 
history  of  local  tournaments,  all  committee 
efforts  are  now  being  devoted  to  procuring  the 
greatest  list  of  entries. 

The  committee  wishes  to  warn  all  last-minute 
entrants  that  unless  their  entrance  blanks  and 
admission  fees  are  in  the  committee’s  hands  by 
the  day  before  the  tournament,  the  $12  charge 
will  be  enforced.  Up  to  that  time  $10  covers 
everything. 


Latest  Fraud 


Take  a  tip  from  Lew  Black,  Arcadia, 
and  “Morty”  Levine,  Grand  Opera 
House,  Warner  houses  in  Wilmington,  if 
any  “dumb  looking”  truck  driver  comes 
in  with  a  gallon  can  of  “Insectol”  which 
he  “has  been  told  to  deliver”  and  wants 
the  manager  to  sign  a  slip  for  it,  don’t 
make  the  mistake  they  did  and  think  him 
too  stupid  to  put  over  a  fast  one.  For 
that’s  just  what  he  did  on  both  of  these 
managers  to  the  tune  of  $3  apiece. 

At  the  Arcadia,  he  first  went  to  the 
box  office  and  asked  the  cashier  for  $3 
for  the  bug  killing  oil.  She  referred  him 
to  the  manager.  He  gets  to  Lew  Black, 
the  manager,  who  is  in  conversation  with 
Joe  DeFiore,  manager  of  the  Park.  He 
puts  up  his  “dumb  front”,  saying  he 
knows  nothing  more  than  that  he  was 
told  to  deliver  it  and  get  a  receipt  signed. 
Black  knowing  nothing  about  it,  but  pre¬ 
sumes  that  someone  probably  ordered  it 
while  he  was  on  his  vacation.  He  scans 
the  delivery  order  which  showed  no  price 
quoted.  He  signed  it.  The  order  was 
then  presented  to  the  cashier,  who 
thinking  Black  was  busy,  gave  the  man 
$3.  Between  Black’s  office  and  the  box 
office  he  had  inserted  the  $3.  Whether 
he  put  the  same  trick  over  on  Levine  at 
the  Opera  House  before  or  after,  he  did 
it,  leaving  a  second  can  of  kerosene.  Of 
course  kerosene  will  kill  insects,  and  in 
Levine’s  case,  fraud  would  probably  be 
hard  to  prove.  But  in  the  case  of  the 
Arcadia,  Lew  has  “Joe”  DeFiore  as  a 
witness,  and  a  pretty  strong  case  could 
be  proved  if  he  is  apprehended.  The 
“Insectol,”  was  supposed  to  have  been 
put  out  by  a  concern  known  as  the  Hud¬ 
son  Chemical  Company  of  Philadelphia, 
but  an  investigation  revealed  that  there 
is  no  such  concern. 


Hand  for  Corcoran 


With  the  Atlantic  City  Showmen’s 
Jubilee  history,  a  good  word  must  be 
said  for  Eddie  Corcoran,  whose  brain¬ 
child  the  pageant  was. 

Not  only  did  Atlantic  City  get  national 
publicity,  but  the  resort  itself  benefited. 

Rain  cut  into  the  affair  but  didn’t 
dampen  it  to  any  extent. 

Eddie  Corcoran  was  one  of  the  lead¬ 
ers  in  the  event  and  he  deserves  a  big 
hand  for  his  handling  of  it.  It  came  off 
perfectly  and  attests  to  his  directorial 
ability.  When  events  like  these  come 
up,  and  a  good  man  is  wanted,  Corcoran 
should  get  the  job. 


HARRISBURG 


All  previous  attendance  records  at  Hershey 
Community  Theatre,  Hershey  were  shat¬ 
tered  by  “Alice  Adams,”  which  was  held 
over  three  days. 

Several  road  shows  have  been  booked  for 
Majestic,  Harrisburg,  which  was  showing 
pictures  when  it  closed  for  the  summer, 
according  to  former  manager,  Jack  O’Rear, 
now  managing  Colonial,  Harrisburg.  Dates 
or  nature  of  shows  was  not  announced. 

“The  March  of  Time”  is  now  monthly  feature 
at  Hershey  Community  Theatre,  Hershey. 

Next  ti  me  “Bob”  Etchberger,  assistant  man¬ 
ager,  Loew  s  Regent,  Harrisburg,  buys  a 
dog,  he’ll  make  certain  it's  the  kind  of 
animal  he  believes  it  to  be.  Thought  he 
had  purchased  a  chow  dog,  but  soon  got  rid 
of  it  when  he  learned  canine  only  "looked” 
like  a  chow. 

“Bob”  left  Friday  (September  13)  on  10- 
day  vacation,  which  he  announced  he  in¬ 
tended  spending  in  Baltimore,  Md.;  Luray, 
Va.,  and  New  York  City. 

For  “Hopalong  Cassidy”  Manager  “Jerry” 
Wollaston,  Victoria,  Harrisburg,  had  his 
midget  "hopping”  over  city  streets  in  large 
replica  of  a  book. 

“Jerry”  had  swell  lobby  display  of  firearms, 
which  he  obtained  from  the  Harrisburg 
Police  Department,  during  showing  of 
“What  Price  Crime.”  Another  lobby  dis¬ 
play  consisting  of  a  large  board  bearing 
newspaper  clippings  of  crime  stories  cre¬ 
ated  much  interest. 

Ben  Winters  and  Eugene  Plank  made  magnifi¬ 
cent  “cadets”  while  posing  in  natty  cadet 
uniforms,  and  armed  with  rifles,  in  front 
of  the  Colonial,  Harrisburg,  during  show¬ 
ing  of  "Annapolis  Farewell.” 

Acquiring  “hold-over”  habit,  Hershey  Com¬ 
munity  Theatre,  Hershey,  also  held  over 
for  three  days  “Top  Hat." 

“Steamboat  Round  the  Bend”  played  to  record 
crowds  at  Colonial,  Harrisburg,  where  it 
started  run  several  days  after  death  of 
Will  Rogers. 

The  East  End  Parent-Teacher  Association  of 
Steelton  held  a  benefit  motion  picture  show 
Wednesday  evening  (September  1  I  )  at  the 
Strand  Theatre,  Steelton.  The  picture  was 
"Let  ’Em  Have  It.” 

United  States  Marine  Band,  “The  President’s 
Own,”  will  play  at  the  Hershey  Community 
Theatre,  Hershey,  September  1 8. 


18 


Sepl5'35 


THE  PHILADELPHIA  EXHIBITOR 


INDUSTRY  MIRROR 


A  concise  survey  of  peak  national  high¬ 
lights  .  .  .  written  with  a  new  slant  .  .  . 
Covering  all  industry  divisions. 


DISTRIBUTION 


Doubles  Growth 

Double  feature  enthusiasts,  last  fortnight,  had 
good  reason  to  be  happy.  All  Loew  neighbor¬ 
hood  theatres  in  New  York  City  went  double 
features  weekends,  midweeks.  Reason  given 
for  such  a  change  was  the  doubles  policy  suc¬ 
cess  in  20  tested  spots. 

That  RKO  would  also  follow  suit  was  indi¬ 
cated  when  the  Brooklyn  Albee  put  on  a  two 
bill,  dropping  vaudeville. 

Meanwhile,  independents  looked  and  won¬ 
dered. 

Latest  to  join  the  double  feature  all-the-time 
move  was  Skouras,  who  indicated  that  most 
Skouras  houses  would  adopt  the  policy. 

Meanwhile,  exhibitors  who  have  to  follow 
big  picture-twin  billing  wondered  what  this 
would  lead,  looked  for  ways  to  combat  this 
competition. 


First  Division  Announces 

Several  months’  rumors,  reports,  etc.,  came 
to  an  end  last  fortnight  when  First  Division 
Exchanges,  Inc.,  gave  definite  word  concerning 
the  1935-1936  line-up. 

First  International  Pictures,  Inc.,  has  been 
formed  to  which  all  stock  in  First  Division 
Exchanges,  Inc.,  has  been  transferred-  The 
company  will  engage  in  American,  European 
motion  picture  financing,  production. 

Revised  is  the  FD  deal  with  B.  I.  P.  so  that 
FD  will  release  only  six  B.  I.  P.  pictures  here 
next  season.  FD  will  release  only  one  Asso¬ 
ciated  British  Talking  Picture,  “Java  Head.” 

Included  as  well  on  FD’s  30  picture  line-up 
will  be  12  Chesterfield-Invincible  pictures ; 
“Hong  Kong  Nights,”  a  Walter  Futter  produc¬ 
tion;  10  pictures  to  be  selected.  Walter  Futter 
will  produce  8  Hoot  Gibsons ;  Alexander 
Brothers  will  made  8  westerns  starring  Guinn 
Williams. 

Principal  purpose  indicated  for  First  Inter¬ 
national  Pictures  is  to  provide  financing  to 
assure  FD  a  permanently  enlarged  international 
production  program,  internationalized  exchange 
activities. 


New  Warner  Idea 

No  novelty  for  the  motion  picture  business 
is  an  excellent  idea  from  Warner  Brothers’ 
smart,  aggressive,  advertising  department. 

Because  in  the  past  some  of  the  best  ad 
brainchilds  have  emanated  from  Warners  ad 
home  offices  on  West  44th  Street,  New  York 
City,  this  business  has  come  to  expect  show¬ 
manlike  suggestions,  methods  from  the  War¬ 
ner  crew. 

Thus  this  fortnight,  the  West  44th  Street 
group  indicated  that  they  had  met  a  perplexing 
problem  with  an  idea  that  should  insure  success 
for  a  more  than  a  million  dollar  production. 


When  “Midsummer  Night’s  Dream”  was  first 
broached,  industry  scoffers  got  into  full  swing, 
thought  the  public  would  never  go  for  the  bard, 
predicted  dire  results  for  the  Warner  produc¬ 
tion.  As  weeks  went  by,  as  encouraging  reports 
came  from  Hollywood,  the  scoffers  toned  down 
their  scoffs,  proceeded  to  say  that  selling  to  the 
public  would  be  difficult,  that  some  might  like 
it,  most  might  not. 

Well  knowing  that  they  had  a  problem,  War¬ 
ners  didn’t  totally  disregard  the  scoffers,  decided 
to  institute  a  selling  campaign  that  would  in¬ 
sure  plentiful  attention  from  all  classes. 


Into  a  huddle  went  the  keen  ad  crew.  For  days 
they  pondered.  How  to  sell  Shakespeare?  How 
to  keep  the  class  but  not  ignore  the  mass. 

Finally,  the  industry  heard  the  answer. 

“Midsummer  Night’s  Dream”  would  be  sold 
on  an  intelligent  basis.  Dignified  copy  would  be 
used,  the  full  Shakespearean  spirit  kept. 

As  a  sample  indicating  how  the  advertising 
idea  would  be  carried,  Warners  presented  a 
sample  (see  cut). 

To  be  inserted  soon  in  class  magazines,  promi¬ 
nent  national  journals,  the  copy  kept  a  digni- 


Warners’  smart  idea 

They  kept  the  Shakespearian  spirit 


MICKEY  ROONEY 


I\v  cmented  by  many  hundreds  of  others  in  spectacular  ballets 
directed  by  bronislava  nijinska  and  nin«  THEiLADF.The  music  arranged  by 
erich  woi.fec.anc  k o r n go i. d .  The  costumes  by  max  rf.e.  The  entire  pro¬ 
duction  under  personal  direction  of  max  reinhardt  and  william  dif.terle. 


IMPORTANT  NOTICE 

Since  there  has  never  been  a  motion  picture  like  a  midsummer  night’s  dream, 
its  exhibition  to  the  public  will  differ  from  that  of  any  other  screen  attraction. 
Reserved  seats  only  will  be  available  for  the  special  advance  engagements , 
which  will  be for  a  strictly  limited  period.  Premieres  of  these  engagements 
will  be  not  only  outstanding  events  in  the  film  world ,  but  significant  civic  occasions. 


THREE  HOURS  OF  ENTERTAINMENT 

THAT  WAS  THREE  CENTURIES  IN  THE  MAKING 

"  From  heaven  to  earthy  from  earth  to  heaven  .  .  .  imagination  bodies  forth  the  forms  of  things  unknown ” 


W  A  R  N  F.  R  BROS, 
will  present  for  two  performances  daily,  in  selected  cities  and  theatres, 

M  AX  RkINHARI)  T’S 

first  motion  picture  production 

A  MIDSUMMER 
NIGHT’S  DREAM' 

from  the  classic  comedy  by 
W  I  LLIAM  SHAKESP  E  A  R  F. 
accompanied  by  the  immortal  music  of 
FELIX  MENDELSSOHN 


THE  PHILADELPHIA  EXHIBITOR 


Sepl5'35 


19 


fied  tone,  indicating  that  showmanship  need  not 
necessarily  be  loud,  that  it  could  attract  the 
mass,  while  appealing  to  the  class. 

Observers,  who  saw  again  that  Warners’  ad 
crew  had  hit  home,  thought  they  discerned  the 
Warner  psychology. 

By  appealing  in  class  manner,  Warners  would 
(1)  insure  class  attention,  get  good  word-of- 
mouth  reaction  for  their  good  taste  (2)  interest 
the  mass  trade  by  indicating  that  the  show  kept 
in  the  Shakespearian  spirit,  but  still  kept  enter¬ 
tainment  values  high. 

Because  the  show  is  strong  on  star  material, 
because  there  are  names  to  sell,  Warners  have 
good  reason  to  believe  that  it  now  has  a  good 
chance  to  attract  all  classes. 


“Scarface”  Incident 

That  a  reissue  can  still  cause  a  sensation  was 
indicated  last  fortnight  when  Howard  Hughes’ 
original  sensation,  “Scarface,”  again  was  reason 
for  discussion. 

Originally  booked  for  a  week,  Moe  Verbin’s 
Europa  Theatre  found  business  so  good  that  it 
decided  to  hold  over  the  picture  on  Labor  Day, 
failed,  through  an  oversight,  to  tell  the  ex¬ 
change  until  the  Saturday  night  before  Labor 
Day.  Heart  failure  for  one  Camden  theatre 
was  averted  when  a  print  was  secured  from 
New  York,  but  this  still  failed  to  take  care 
of  a  booking  in  Harry  Stiefel’s  Downingtown 
Theatre. 

Came  Labor  Day.  With  no  other  print  avail¬ 
able,  Peerless  representative  Dan  Heenan  went 
to  the  Europa,  with  Downingtownian  Harry 
Stiefel,  found  the  booth  locked,  found  the  the¬ 
atre  refusing  to  surrender  the  print. 

Because  Labor  Day  was  a  legal  holiday,  be¬ 
cause  action  was  not  possible  that  day,  a  replevin 
action  was  forestalled. 

Meanwhile,  unhappy  that  an  account  had  been 
inconvenienced,  Peerless  manager  Bill  Heenan 
had  a  good  reason  to  smile  because  “Scarface” 
had  proven  itself  a  terrific  grosser  as  in  its 
first  release. 

Paramount  Week  Tiff 

Observers  who  looked  for  Stanley-Warner  to 
participate  in  the  industry’s  Paramount  Week, 
September  1-7,  failed  to  find  much  co-operation 
on  the  part  of  the  chain  with  the  local  exchange. 
To  be  viewed  during  that  period  was  only  one 
Paramount  picture,  a  repeat  run. 

That  there  must  have  been  a  reason  for  such 
co-operation  lack  was  apparent,  but  until  some¬ 
one  took  the  trouble  to  unearth  it  few  know 
that  Stanley-Warner  had  failed  to  co-operate 


because  Paramount  had  held  back  certain  re¬ 
leases  during  August,  would  not  permit  them 
to  be  shown. 

Thus,  for  the  first  time  in  the  local  Para¬ 
mount  exchange’s  history,  Paramount  Week  in 
Philadelphia,  from  the  first  run  angle,  was 
handicapped,  though  exhibitors  in  other  districts 
gave  plentiful  dates. 


Enigmatic  Sheehan 

Grabbing  a  boat  for  Europe  and  refusing  to 
talk  business  until  his  November  return,  in  spite 
of  more  than  a  dozen  rumors  and  offers  regard¬ 
ing  his  future,  Winfield  Sheehan  is  proving  a 
picture-business  enigma. 

In  an  industry  where  “get  it  while  it’s  hot” 
is  a  long-standing  principle,  Sheehan’s  walk-out 
in  the  face  of  many  repeatedly  attractive  offers, 
is  proving  to  be  his  usual  good  showmanship. 
As  a  result,  the  former  Fox  producer  of 
“Cavalcade,”  “Curly  Top,”  “Farmer  Takes  a 
Wife”  and  other  successes,  is  the  subject  of 
most  current  industry  rumors. 

Everybody  has  a  story  and  everybody’s  story 
comes  right  from  the  stable. 

The  industry  meanwhile  puzzles. 


Producer  Sheehan 

Everybody  has  a  story  .  .  . 


Beauties  and  the  Barkers 

The  Variety  Club  committee  had  a  good  time, 
SO  beauties  had  a  good  time  and  Atlantic  City 
had  a  big  post-season  week,  when  the  Show¬ 


men’s  Variety  Jubilee  marked  the  first  national 
beauty  pageant  sponsored  by  the  Variety  Club. 

The  brain-child  of  Eddie  Corcoran,  exploiteer 
extraordinary,  and  with  Frank  Gravatt,  of  the 
Steel  Pier,  footing  the  bill  (about  $5,000),  and 
making  the  Steel  Pier  the  center  of  this  national 
attraction,  show  business  generally  ran  the 
affair. 

The  Jubilee  received  the  co-operation  of  most 
of  the  major  newspapers  and  all  of  Atlantic 
City’s  hotels  and  business  houses.  Variety  Club 
members  formed  the  main  committee  and,  of 
course,  participated  in  all  festivities. 

Leading  the  local  contingent,  Paramount’s 
Earle  Sweigert,  presented  the  trophy  to  Miss 
America  and  is  currently  starred  in  all  news¬ 
reels  of  the  event. 

An  added  distinction  was  won  by  the  Variety 
Club  of  Philadelphia  when  their  handsome  float, 
costing  $250  ($100  from  the  pocket  of  Col. 
James  P.  Clark,  who  was  in  charge),  won  first 
prize  in  the  civic  division  of  the  Boardwalk 
parade  on  Saturday  afternoon. 

Variety  Club  deserves  a  hand,  the  girls  de¬ 
serve  a  hand,  the  Steel  Pier  and  Frank  Gravatt 
deserve  the  business  which  their  efforts  pro¬ 
duced,  and  Eddie  Corcoran,  who  started  work 
the  day  after  the  Pageant  for  Paramount,  de¬ 
serves  all  the  satisfaction  of  a  job  well  done. 


CONGRESS 


Congress  Adjourns 

After  more  than  eight  months  continuous 
sitting,  the  Seventy-fourth  Congress  adjourned 
August  26.  While  no  measures  directly  affect¬ 
ing  the  motion  picture  industry  progressed 
much  further  than  to  repose  quietly  in  commit¬ 
tee,  whence  it  is  expected  some  will  emerge  in 
the  second  session  which  convenes  January  6, 
1936,  the  Congress  was  far  from  remiss  in 
enacting  measures  which  cannot  fail  but  to 
touch  the  industry  at  some  point. 


EXHIBITION 


Musicians  Tiff 

As  the  second  week  with  musician-less  Fox, 
Earle  Theatre  opened,  no  sign  of  truce  in  the 
battle  between  the  two  groups  appeared. 

As  far  as  grosses  concerned,  both  the  Earle, 
Fox  appeared  to  be  satisfied. 

Bad  weather  helped  the  business,  with  the  Fox 
holding  over  the  Will  Rogers’  “Steamboat 
Round  the  Bend.” 


RKO  Distributing  Corporation  president  Ned  E.  Depinet  in  action 

.  .  and  I  am  confident  RKO  zvill  “Say  that  again,  will  you?”  “This  report  looks  encouraging” 

top  everything” 


20 


Sepl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Belief  was  current  that  soon  the  musicians, 
theatres  would  get  together,  that  the  musicians 
would  see  the  light,  that  the  theatres  would 
decide  the  fight  for  business  was  easier  with 
flesh. 

With  the  union  demanding  2-20  man  bands 
at  the  Fox,  2-15  man  bands  at  the  Earle,  an  in¬ 
crease  from  1-3  days  at  Stanley- Warner  neigh¬ 
borhoods,  vaudeville  disappeared  from  the  first 
two  houses  Labor  Day  holiday  weekend.  George 
Gravenstine’s  Carman  added  one  man,  made 
peace  with  the  union. 

Into  the  musicians’  place  went  short  subjects, 
calculated  on  keeping  patrons  satisfied  that  they 
got  their  money’s  worth. 

Attendance  at  both  the  Earle,  Fox  did  not 
seem  to  suffer  over  the  weekend,  indicating 
that  the  screen  attractions  were  strong  draws. 


Chance  Games  in  Court 

Sweepstakes  reached  the  local  courts  last 
fortnight  when  Glebe  Theatre  manager  Tom 
Davies  was  arrested  on  anti-lottery  law  violation 
charges,  brought  before  a  magistrate,  held  on 
$500  bail,  later  reduced  to  $400  by  another 
magistrate. 

Until  Quarter  Sessions  hears  the  case,  no  one 
will  know  what  effect  the  law  will  have  on  cur¬ 
rent  chance  games. 

Interested  in  the  decision  is  Sweepstakes’  dis¬ 
tributor,  Quality  Premium,  which  took  it  on 
when  such  games  started  to  pour  in  several 
months  ago.  Primarily  interested  in  selling 
premiums,  Quality  wants  a  quick  decision  to 
clarify  the  situation. 

While  Sweepstakes  sales  will  be  hindered 
until  the  court  gives  its  decision,  Movie  Sweep- 
stakes,  Lucky  Bingo,  Bank  Nights  users  con¬ 
tinue  to  conduct  their  weekly  games.  That  a 
case  involving  each  game  in  each  district  will 
be  necessary  to  clarify  the  situation  is  apparent 
because  already  in  other  states  courts  have 
held  the  game  legal,  illegal  according  to  their 
viewpoints. 


Little  Big  Shot 


Vaudevillians  awoke  this  week  to  find  that 
the  second  biggest  vaudeville  time  was  being 
offered  by  one  of  the  smallest  (in  size)  bookers. 

Because  Eddie  Sherman  has  made  so  great 
a  success  in  handling  .the  biggest  enterprises, 
because  he  has  secured  a  reputation  for  square¬ 
ness  from  the  greatest  greats,  1935-1936  finds 
him  beginning  the  season  as  vaudeville’s  No.  2 
agent. 

First  is  formidable  RKO  circuit,  with  10 
weeks.  Next  is  Sherman,  with  7  weeks.  Others 
include  Loew’s,  with  3  weeks ;  Warners,  with 
two  weeks;  Amalgamated  with  \l/2  weeks; 
Paramount  with  three  weeks. 

Houses  booked  by  Sherman  include  Balti¬ 
more’s  Hip;  Philadelphia’s  Carman;  Lancas¬ 
ter,  Pa.’s  Colonial;  Baltimore’s  State;  Atlantic 
City’s  Steel  Pier ;  Pitman,  Bridgeton,  Camden, 


OF  THE  MAT' 


No.  1 


Runnemede,  all  in  New  Jersey,  and  these  new  f>nlonel  Rannannrl  SnVi  ! 
accounts— the  Wilmer  and  Vincent,  Richmond,  '^olone*  r\appaport,  OUB  . 

Va.,  National;  Norfolk,  Va.,  Norva;  Easton,  The  latest  industry  addition  to  the  title  of 
Pa.,  State ;  Allentown,  Pa.,  Colonial.  Kentucky  Colonel  is  Iz  Rappaport,  well-known 

locally  and  director  of  the  Hippodrome  The¬ 
atre,  Baltimore.  If  Iz’s  usual  aggressive  man¬ 
ner  persists,  local  observers  believe  he  will  not 
stay  as  Colonel  long,  but  through  sheer  per¬ 
sonal  popularity  will  be  made  a  General. 

While  sojourning  in  Atlantic  City  recently 
he  announced  that  he  expects  to  open  a  new  the¬ 
atre  with  a  vaudeville  policy  in  the  local  terri¬ 
tory  very  shortly.  Eddie  Sherman  will  do  the 
booking.  - - 


Vaudeville’s  booker  Sherman 

’35-36  found  him  No.  2 

Nationally  known  among  showpeople  as  a 
square  shooter,  Sherman  believes  that  good 
vaudeville  will  survive,  that  more  houses  will 
find  good  shows  pay. 

That  some  houses  have  dropped  flesh  does 
not  mean  others  will  not  pick  it  up,  Sherman 
asserts. 

Observers,  too,  feel  the  same  opinon,  point 
to  Sherman’s  success  in  becoming  No.  2  vaude¬ 
ville  agent  because  his  principles  were  sound, 
while  others  slipped. 


UNFAIR  PRACTICE 

Many  exhibitors  have  called  this 
office  protesting  against  a  current 
system  in  some  exchanges.  Under  this 
plan,  an  exhibitor  often  gets  an  avail¬ 
ability  on  a  picture  without  knowing 
what  allocation  has  been  given  it. 

Contact  with  the  exchange  reveals 
that  the  distributor  still  hasn’t  made 
up  his  mind. 

The  reason  for  this  is  apparently 
that  reports  from  all  parts  of  the 
country  are  awaited  before  the  dis¬ 
tributor  decides  whether  the  picture  is 
a  good  grosser  or  not. 

Regardless,  such  a  practice  is  unfair. 
Exhibitors  are  handicapped  enough 
without  having  to  worry  about  this 
new  policy. 


Stanley-Warner  Drive 

Most  common  method  for  spurring  on  to  big¬ 
ger  receipts  used  by  the  industry  is  the  drive. 
Usually  named  after  an  individual,  often  with 
an  inspiring  title,  the  drive  offers  prizes  to 
winners,  promotions,  bonuses. 

No  stranger  to  the  Stanley-Warner  organ¬ 
ization  is  this  type  drive.  Generally  success¬ 
ful  in  the  past,  these  “big  pushes”  have  been 
responsible  for  some  men  reaching  higher 
places,  other  managers  moved  to  better  houses. 

Once  again,  then,  Stanley-Warner  finds  itself 
in  a  drive  for  better  receipts.  Prizes,  as  always, 
are  cash,  bonuses,  promotions. 


Stanley-Warner’s  Schlanger 

The  drive  is  on 

Leading  the  division  here  is  executive  Ted 
Schlanger,  who,  since  the  time  he  has  been  here, 
has  made  a  good  reputation  for  himself,  has 
indicated,  that  with  his  present  assistants,  cir¬ 
cuit  profits  are  not  only  possible  but  probable. 

Aiding  him  are  lieutenants  Dave  Weshner, 
Leonard  Schlesinger,  Adelmo  Vanni,  other 
district,  publicity,  advertising  heads. 

That  the  drive  will  be  a  success,  that  it  must 
be,  with  Schlanger  leadership,  was  indicated 
this  week  as  it  proceeded  full  force. 


Reading  Court  Fight 

When  an  equity  suit  was  filed  recently  by  the 
Grand  Opera  and  Market  House  Company 
against  Pentol  Realty  Company,  a  prominent 
Reading  theatre,  the  Capitol  was  involved. 
Asked  by  the  Opera  House  Company  is  an  in- 


Warner  Bros.  Stanley  Theatre,  Philadelphia 

OVER  10,000  ADMISSIONS  ON  FRIDAY  (First  Day) 


A  Top -money  Openiny. 


A  MESSAGE 

TO  OUR  THEATRE  OWNER  READERS ! 


I  have  seen  a  picture  ...  I  have  seen  a  spectacle,  the 
grandeur,  magnitude,  colorfulness  and  sheer  amazing 
qualities  of  which  I  don’t  believe  have  ever  been  equalled 
by  motion  picture  artistry. 

In  justice  to  yourself  and  to  the  prestige  which  your 
theatre  possesses  in  your  community — I  want  you  to  see 
it,  too,  before  you  play  it.  And  I  would  like  you  to  write 
me  your  reaction. 

Its  name  is  “The  Crusades”—  and  if  Cecil  B.  DeMille 
had  never  produced  anything  else  or  never  made  another 
loot  of  film  he  has  engraved  his  name  in  bold  letters 
upon  the  progress  milestone  of  this  industry. 

I  make  no  claim  for  its  historical  accuracy.  I  doubt 
if  the  Crusades  were  fought  for  a  woman’s  love.  But  the 
theatre  and  romantic  fiction  of  its  story  against  the 
colorful  background  of  the  period  is  more  pleasing  than 
factual  history. 

I  saw  it  in  a  cold  projection  room.  I  was  over¬ 
whelmed.  It’s  DeMille  at  his  top! 

You’ll  rave  too! 


NOTE:  This  is  NOT  a  paid  advertisement  .  .  .  but  is  a  page  dedicated  to  the  entire  industry,  in  the 
hope  that  a  production,  which  in  our  publisher's  honest  opinion  marks  a  milestone  in  the 
upward  career  of  Motion  Pictures,  will  be  duly  appreciated. 

JAY  EMANUEL  PUBLICATIONS,  INC. 

Sepl5'35  pg.  21 


22 


Sepl5'35 


THE  PHILADELPHIA  EXHIBITOR 


junction  restraining  a  theatre  property  forced 
sale  by  the  Reading  Trust  Company,  first  mort¬ 
gagee,  holding  such  sale  would  jeopardize  other 
mortgage  holders’  interests. 

The  company  asks  for  a  receiver  to  operate 
the  building.  It  alleges  that  a  forced  sale  would 
see  the  property  going  to  Wilmer  and  Vincent. 


Slot  Machine  War 

Pennsylvania  state  police  superintendent 
Major  Lynn  G.  Adams,  last  fortnight,  indicated 
that  he  had  declared  war  on  lotteries,  number 
games,  slot  machines.  While  church  raffles, 
small  lotteries  will  not  be  raided  if  conducted 
by  small  organizations,  professionals  will  be 
curbed  in  any  deals. 

First  to  be  affected  were  lotteries  in  Potts- 
ville,  Norristown. 


PRODUCTION 

Fox  Rogers  Statement 

From  Fox  president  Sidney  R.  Kent,  last 
fortnight,  came  a  statement  regarding  Fox- 
Will  Rogers  pictures’  distribution. 

Said  the  president : 

Sidney  R.  Kent,  president  of  Fox  Film  Cor¬ 
poration,  today  made  the  following  statement 
regarding  the  future  distribution  of  Will  Rog¬ 
ers’  pictures : 

“We  have  steadfastly  refused  to  make  any 
announcement  as  to  our  policy  on  the  Will 
Rogers  pictures,  old  or  new,  until  everything 
that  human  mortals  could  do  for  Will  Rogers 
had  been  done.  That  time  has  now  passed. 
We  have  been  deluged  with  telegrams  and  let¬ 
ters  from  the  public  at  large,  and  from  exhibi¬ 
tors,  urging  us  to  release  the  Rogers  pictures, 
to  reissue  the  old  ones  and  to  make  all  the 
pictures  available  for  theatres  and  other  places 
that  desire  to  run  them.  So  that  there  will 
be  no  misunderstanding,  our  position  is  as 
follows : 

“We  will  continue  to  serve  the  Rogers  pic¬ 
tures  to  those  accounts  of  ours  that  have  them 
under  contract  and  to  our  regular  customers  in 
the  regular  way.  This  will  apply  to  the  re¬ 
leases  that  are  now  out,  as  well  as  to  the 
two  new  pictures,  ‘Steamboat  Round  the  Bend’ 
and  ‘In  Old  Kentucky,’  which  are  still  to  be 
released.  The  handling  and  releasing  of  these 
productions  will  be  done  on  exactly  the  same 
basis  as  though  Will  Rogers  were  still  alive 
and  working,  and  there  will  be  no  variation 
from  this.  We  have  refused,  and  will  refuse, 
to  reissue  any  of  the  old  pictures  at  this  time 
or  take  care  of  the  hundreds  of  demands  for 
spot  bookings  of  the  older  Rogers  pictures.  We 
believe  that  the  orderly  showing  of  these  pic¬ 
tures,  without  making  any  attempt  to  cash  in  on 
the  publicity  by  the  reissuing  of  old  pictures,  is 
the  only  decent  and  proper  way  to  handle  it, 
and  that  will  be  our  policy. 


TAKING  RECORDS  OUTiOf  THE"hAT' 


jg  No.  2 


//  ... 


“It  is  our  opinion  that  Will  Rogers  will 
live  in  the  memory  of  the  people  of  the  world 
for  many,  many  years  to  come  and  that  there 
will  be  a  legitimate  demand  to  see  the  work 
of  this  great  character  from  time  to  time,  but 
we  refuse  to  make  any  attempt  to  cash  in  on 
that  which  would  not  have  come  to  us  except  in 
the  regular,  orderly  way.  We  believe  that  this 
would  have  been  Will  Rogers’  wish  if  he  were 
here  today  to  express  himself.” 


New  Company 


Into  the  New  York  City  picture,  last  fort¬ 
night,  entered  Ralph  Gordon  Fear,  who  an¬ 
nounced  that  American  International  Distribut¬ 
ing  Corporation  had  been  organized  in  Cali¬ 
fornia,  New  York ;  that  he  is  president ;  M.  J. 
Weisfeldt  is  vice-president  heading  distribution; 
that  American  International  Pictures  Corpora¬ 
tion  would  finance  10  independent  producers; 
that  it  had  been  established;  that  24  features 
would  be  produced  from  November  15-July  1 ; 
that  48  would  be  made  later  as  an  annual  pro¬ 
gram  ;  that  former  Columbia  executive  Cecil 
E.  Maberry  is  representing  the  company  in 
making  deals  with  state  rights  distributors ;  that 
producers  will  work  at  one  studio  owned  by  a 
group  member ;  that  a  similar  plan  would  in¬ 
clude  laboratory  work ;  that  definite  plan  for 
negative  costs,  etc.,  travelling  auditors,  had  been 
arranged. 


Poor  Sound  Economy 


Exhibitors  who  think  they  can  get 
along  without  proper  sound  machine 
servicing  might  take  a  hint  from  the  ex¬ 
perience  suffered  by  a  first  run  theatre 
in  a  big  city  in  this  vicinity,  recently. 

House  in  question  had  dropped  the 
regular  servicing  supplied  as  part  of  its 
sound  contract  and  was  depending  on  its 
own  service  system. 

Result  was  a  breakdown,  which 
couldn’t  be  fixed  by  the  house  repair 
man  and  which  resulted  in  hundreds  of 
admissions  being  returned  on  the  day 
the  theatre  played  a  smash  picture.  In 
addition,  a  sound  man  from  one  of  the 
big  line  sound  companies  had  to  be 
called. 

Reason  for  the  breakdown  was  that 
the  machine  had  been  allowed  to  re¬ 
main  dirty,  inferior  parts  had  been  used, 
with  the  house  having  bad  sound  for 
many  months  past. 

It  may  be  economy  to  cut  out  the 
service  charge  for  some  houses  but  in 
this  case  the  house  lost  admissions,  it 
suffered  in  loss  of  good  will  (everybody 
talked  about  it  for  days)  and  it  has  no 
guarantee  that  it  won’t  happen  in  the 
future. 


Talent  Raids  Again 

With  certain  stars  apparently  dissatisfied  with 
their  salaries,  no  help  was  given  that  coast 
situation  last  fortnight  when  United  Artists 
producer,  David  Selznick,  indicated  that  he  in¬ 
tends  to  sign  star  talent  when  star  contracts 
terminated. 

Because  he  wants  stars,  because  he  cannot 
trade  (since  he  has  no  stars  with  which  to 
trade)  producer  Selznick  indicated  that  he 
would  turn  to  legitimate  “raiding,”  in  a  New 
York  City  interview. 

Meanwhile,  with  Metro’s  Myrna  Loy,  Radio’s 
Ginger  Rogers,  Warner’s  Warren  William, 
Fox’s  James  Dunn  mentioned  as  the  latest  dis¬ 
satisfied  stars,  exhibitors  wondered  whether 
mounting  star  salaries  would  lead  to  yet  higher 
film  rentals. 


Pickford-Lasky 


Pickford  Lasky — Former  star  Mary  Pick- 
ford,  producer  Jesse  Lasky  indicated,  last  fort¬ 
night,  that  they  had  joined  in  a  new  production 
enterprise  to  distribute  through  United  Artists. 
Lasky  will  be  president,  Miss  Pickford  vice- 
president.  Independently  financed,  five  pic¬ 
tures  will  be  made  annually,  with  Nino  Martini, 
Francis  Lederer,  Mme.  Schumann-Heink  signed. 


TRENTO  N 


William  Keegan,  general  manager,  Hunt’s 
theatre  chain,  reports  good  season  at  Wild¬ 
wood.  He  resumes  at  Trenton  offices  of 
the  corporation. 

J.  M.  Brennan,  general  manager,  RKO  south¬ 
eastern  district,  promoted  a  successful 
Major  Bowes  Day  in  Trenton,  N.  J.,  August 
28  with  co-operation  of  Mayor  William  J. 
Connor,  City  Council  and  Chamber  of 
Commerce.  Street  parade,  banquet,  City 
Hall  public  exercises,  including  naming  of 
street  in  honor  of  Major  Bowes  gained 
much  publicity  for  Radio  Amateurs  play¬ 
ing  week’s  engagement  at  RKO  Capitol. 

Gaiety  Theatre,  John  Bodley,  manager,  is 
the  only  theatre  in  town  using  an  organ. 
Burton  Holmes,  radio  artist,  is  at  the  con¬ 
sole,  and  a  big  hit  with  patrons. 

The  Business  Men’s  Association  of  Harrison, 
N.  J.,  has  petitioned  Mayor  F.  J.  Gassert 
to  lift  the  ban  on  theatres  in  that  munici¬ 
pality.  A  tax  of  $10,000  a  year  has  kept 
theatres  out  of  the  town,  not  a  single  movie 
operating  past  twenty  years. 

William  C.  Hunt  plans  to  re-open  the 
Ronson  and  Walnut  theatres,  Newark, 
week  of  September  28. 


September  “Time”  Release 

New  issue  of  “The  March  of  Time,” 
sixth  to  be  produced,  will  be  released 
September  20,  Ralph  Rolan  announces. 

After  a  lapse  during  June  and  July 
“The  March  of  Time”  is  now  released 
regularly  once  a  month  for  distribution 
through  RKO. 


Warner  Bros.  Stanley  Theatre,  Philadelphia 

OVER  14,000  ADMISSIONS  ON  SATURDAY  (Second  Day) 


The  Biggest  Saturday  on  Beeord, 


THE  PHILADELPHIA  EXHIBITOR 


Sepl5'35 


27 


IN  THE  SPOTLIGHT 


Nothing  escapes  the  camera.  Those  who 
enter  the  headlines  are  here  recorded  via 
the  photographic  route. 


DISCUSSION.  George  Weeks,  GB 
sales  manager,  and  Helen  Vinson, 
GB  star,  discuss  her  work  at  the 
GB  studios  in  England  where  she 
completed  two  roles  in  “King  of 
the  Damned”  and  “Transatlantic 
Tunnel.” 


HOOT  MON.  In  connection  with  the  picture  “Bonnie  Scotland,”  Loew’s 
Rochester,  Lester  Pollock,  manager,  was  able  to  obtain  a  local  Scotch 
Pipe  Band  which  paraded  through  the  downtown  section  of  the  city. 
They  carried  a  banner,  giving  good  tie-up. 


HAROLD  RODNER  FETED.  Noted  for  his 
charity  and  organization  activities,  Right 
Worshipful  Harold  Rodner  of  Fulton  Lodge, 
F.  &  A.  M.,  is  being  installed  as  District 
Deputy  Grand  Master  of  the  Seventh  Masonic 
District  of  Manhattan,  Tuesday,  September 
17. 


SF  THE"HAT" 

bill  No.  3 


WHAT  CROWDS.  Here  is  part  of  the  lineup  trying  to  get  in  to  see  “Top  Hat,”  from 
Radio,  at  Music  Hall,  here  the  day  the  show  opened. 


Warner  Bros.  Stanley  Theatre,  Philadelphia 

OVER  8,000  ADMISSIONS  ON  MONDAY  (Third  Day) 


The  Biggest  3Tondag  on  Record. 


STRIKING  FRONT.  Front  of  the  Rivoli  Theatre  here  for  the  premiere 
of  “Call  of  the  Wild,”  Darryl  Zanuck-United  Artists  release. 


28 


Sepl5’35 


THE  PHILADELPHIA  EXHIBITOR 


BETTER  MANAGEMENT 


Tested  ideas  .  .  .  Suc¬ 

cessful  merchandising  .  .  . 
Stunts  that  are  proven. 


"Here  Comes  the  Band" 

Harrisburg 

Hitting  their  old  stride  once  more,  Sam 
Gilman,  manager  Loew  s  Regent  Theatre, 
Harrisburg,  and  his  assistant  "Bob”  Etch- 
berger,  were  justly  proud  of  the  extensive 
exploitation  campaign  they  put  across  on 
“Here  Comes  the  Band.” 

One  week  prior  to  opening  of  picture  lobby 
mirrors  were  lettered:  “Starts  Friday,  Ted 
Lewis  in  ‘Here  Comes  the  Band’.”  Customers 

- particularly  the  women - could  not  help 

but  see  the  lettering. 

For  a  week  prior  to  opening  a  10-by-20- 
foot  wall  banner  hung  on  the  side  of  a  build¬ 
ing,  near  the  theatre,  facing  the  Pennsylvania 
Railroad  Station,  where  thousands  of  people 
pass  daily. 

In  addition  to  national  ads,  excellent 
breaks  were  received  in  Sunday  and  daily 
newspapers.  "It’s  True”  cartoon  was  used 
in  newspapers,  as  well  as  splendid  art  on 
Lewis  and  portfolio  feature  stories,  latter 
of  which  appeared  in  Sunday  paper.  Ten 
and  twenty  4-sheet  boards  were  used  in 
prominent  sections  of  the  city. 

Day  and  night  Loew’s  Cadet  Band  paraded 
through  the  city  streets  which  proved  sensa¬ 
tion. 

Street  float  was  one  of  most  novel  displays 
that  ever  appeared  in  the  streets  of  Harris¬ 
burg.  A  new  flat  truck  was  ’promoted.”  It 
was  decorated  on  all  sides  with  copy  reading 
as  follows:  “Introducing  the  song  hits  from 
H  ere  Comes  the  Band,’  starring  Ted  Lewis 
and  His  Orchestra,  now  playing  at  Loew’s. ” 
Song  titles  were  listed.  On  the  truck  was 
mounted  a  beautiful  baby  grand  piano,  also 
"promoted,”  three  chairs  and  a  microphone. 
M  iss  Mary  Fountain,  lovely  theatre  organist, 
was  seated  at  the  piano.  The  two  other 
chairs  were  occupied  by  a  clarinet  player  and 
a  singer.  The  float  traversed  the  streets  of 
the  city,  stopping  for  the  presentation  by  the 
trio  of  the  four  hit  numbers  from  the  picture 
at  all  busy  corners. 


Dressed  in  a  costume  like  that  worn  by 
Lewis’  Negro  youth,  a  Negro  boy  roamed  the 
city  streets  distributing  from  a  large  basket 
fresh  roasted  peanuts  in  bags.  On  each  bag 
was  written:  ”  Nuts  to  Vou,  says  Ted  Healy 
to  Nat  Pendleton  in  'Here  Comes  the  Band,’ 
starring  Ted  Lewis,  Loew  s,  Week  of  Sep¬ 
tember  6.” 

A  special  false  front  of  musical  notes  and 
silvered  stars  was  unusually  attractive.  Gayly 
colored,  the  front  had  a  revolving  table 
around  the  box  office,  which  carried  paintings 
of  marching  bands,  each  headed  by  an  over¬ 
size  picture  of  Ted  Lewis. 

The  soda  fountain  at  Murphy’s  Five  and 
Ten  looked  like  it  was  owned  by  the  theatre. 
A  tie-up,  through  which  it  was  arranged 
to  run  for  a  week  at  the  fountain  a  special 
Ted  Lewis  Sundae,  included  a  small  window 
display,  elaborately  decorated  soda  fountain, 
paper  napkins  bearing  Ted  Lewis’  picture  and 
the  wearing  by  attendants  of  silk  badges  call¬ 
ing  attention  to  the  date  of  arrival  of  the 
picture  at  Loew  s. 

In  addition  to  the  Murphy  store  tie-up 
there  were  window  displays  at  three  music 
stores.  One  music  counter  was  decorated 
profusely  with  title  pages  of  the  song  hits 
from  the  picture  and  photographs  of  Ted 
Lewis.  Around  the  entire  top  of  the  stand 
were  cards  announcing  the  playing  date  of 
the  picture. 

A  transcription  on  “Here  Comes  the  Band 
was  planted  on  radio  station  WHP  and  used 
three  different  times  with  proper  credit  an¬ 
nouncements  before  and  after  the  record.  A 
week  prior  to  the  opening  four  excellent 
broadcasts  on  the  picture  were  presented 
through  the  medium  of  Loew’s  organ.  Loew's 
organist  plugged  the  songs  on  each  picture. 

Through  a  friendly  arrangement  with  the 
director  of  music  at  the  Hershey  Community 
Theatre,  Hershey,  their  orchestra  played  the 
song  hits  from  "Here  Comes  the  Band  as 
exit  music  on  two  nights. 


Beauty  Pagent  Tieup  Big  Success 

Ben  Amsterdam  and  Iz  Epstein  of  Atlantic 
Theatres  scored  a  tremendous  success  by 
touring  the  6  beauties  representing  each  of 
the  New  Jersey  towns  in  which  they  have 
theatres  around  the  circuit.  Tying  up  early 
with  the  Atlantic  City  Beauty  Pageant  idea 
they  conducted  competitions  in  each  of  their 
towns  and  had  the  same  6  chaperoned  and 
feted  in  Atlantic  City.  They  were  photo¬ 
graphed  there  together  with  the  other  con¬ 
testants  and  prints  were  shot  around  the  cir¬ 
cuit  the  following  day. 

Amsterdam  tendered  their  six  a  dinner  at 
the  President  Hotel  and  the  following  day 
Senator  Albright,  owner  of  the  hotel,  recipro¬ 
cated  with  the  whole  crowd  as  his  guests. 

Handled  in  this  manner  local  beauty  con¬ 
tests  can  be  made  to  pay  big  dividends. 


Local  Neighborhood  Newspaper  Pays 

Philadelphia 

A1  Reh,  manager  of  Warners  State  The¬ 
atre  in  West  Philadelphia,  has  started  a 
neighborhood  newspaper  temporarily  titled 
"Youngsters’  Weekly  News.”  This  paper  of 
the  four  page  tabloid  size  newsprint,  apes 
big  time  publishing  even  to  the  extent  of 
buying  a  syndicated  cartoon.  The  paper  en¬ 
courages  contributions  of  news  stories  from 
the  juvenile  patrons  of  the  theatre  and  natur¬ 
ally  gives  plenty  of  plugs  to  the  State  Theatre 
and  its  children’s  matinees.  The  nicest  part 
of  the  idea  is  that  about  50%  of  the  paper 
is  devoted  to  neighborhood  merchants’  adver¬ 
tising. 

It’s  a  smart  sheet.  Hearst  and  Script  How¬ 
ard  had  better  take  notice  of  this  fellow  Reh. 


"Top  Ha*" 

Stanley  Theatre,  here,  has  three  men  in 
top  hats  driving  around  in  white  cars,  plug¬ 
ging  the  show. 


Barrett  McCormack  Scores 

Barrett  McCormack’s  fast  stepping  ad¬ 
vertising  department  at  RKO  deserves  a 
big  hand  for  their  announcement  book 
and  press  book  on  the  Major  Bowes 
Amateur  Theatre  of  the  Air  shorts.  Two- 
reelers  by  this  most-famous  radio  ama¬ 
teur  exponent  deserves  a  big  hand,  but 
the  fact  that  exhibitors  are  supplied  with 
a  plentiful  selection  of  ad  cuts,  one- 
sheets  and  other  accessories  not  only  im¬ 
presses  an  exhibitor  with  their  worth 
but  gives  him  something  with  which  to 
cash  in  on  them. 


S>JF  THE  HAT' 


No.  4 


The  collectors  and  salesmen  of  the  Na¬ 
tional  Life  and  Accident  Insurance  Company 
distributed  among  their  accounts  2000  ex¬ 
change  heralds.  Besides  this  distribution, 
there  were  the  usual  200  window  cards,  her¬ 
alds,  taxicab  tie  cards  and  regular  weekly 
advertising. 


Wilmington 

Roscoe  Drissell,  manager  of  Loew  s  Park¬ 
way,  again  puts  over  a  smart  stunt.  It  had 
rained  all  the  week.  Business  was  fair.  He 
had  "Here  Comes  the  Band"  to  put  over. 
So  he  organized  a  little  parade  for  the  down¬ 
town  section  Friday  afternoon  after  the  rain¬ 
storm  was  over  and  the  skies  had  cleared, 
with  such  placards  as  this:  "Is  Everybody 
Happy.  Yes  Sir.  The  Sun  is  shining  again 
and  ‘Here  Comes  the  Band.’  ”  He  also  had  a 
smart  window  layout  in  Sterns  and  gave  out 
2,500  novelty  blotters.  Monday  he  was  well 
satisfied  with  the  business  despite  stiff  com¬ 
petition  from  the  Aldine  with  "Top  Hat" 
and  other  good  ones  downtown. 


They  drove  all  over  town  and  got  a  good 
reaction. 


Metro  Trailer  Scores 

One  of  the  most  valuable  short  sub¬ 
jects  for  theatre  owners  playing  MGM 
is  their  current  trailer  drawing  atten¬ 
tion  to  some  12  outstanding  features 
which  will  be  distributed  during  the 
next  few  months.  Produced  in  the  usual 
lavish  Metro  fashion,  the  subject  carries 
news  interest  to  most  theatre  patrons 
and  has  real  entertainment  features 

Where  previewed  by  this  department 
it  caused  numerous  “oh’s”  and  “ah’s” 
with  each  announcement. 

Dietz,  Ferguson,  Seadler  or  maybe  all 
three  deserve  a  hand. 


Warner  Bros.  Stanley  Theatre/  Philadelphia 

OVER  9,000  ADMISSIONS  ON  TUESDAY  (Fourth  Day) 


The  Biggest  Tuesday  on  Record! 


Sepl5'35  pg.  29 


The  Majestic  Black  Stallion  #REX#  -  Fast 
As  The  Wind,  and  His  Snarling,  Baying 
Pal,  /RINTy/,  The  Wonder  Dog,  In  A 
Series  Of  Amazing  Adventures. 

NAT  LEVINE  Presents 


RINTY 


TWELVE  BOX  OFFICE  TITLES: 

1.  THE  GOD  HORSE  OF  SUJAN 

2.  SPORT  OF  KINGS 

3.  FANGS  OF  FLAME 

4.  HOMEWARD  BOUND 

5.  BABES  IN  THE  WOODS 

6.  DEAD  MAN’S  TALE 

7.  END  OF  THE  ROAD 

8.  A  DOG’S  DEVOTION 

9.  THE  STRANGER’S  RECALL 

10.  THE  SIREN  OF  DEATH 

11.  NEW  GODS  FOR  OLD 

12.  PRIMITIVE  JUSTICE 


A  Big  Cast  Including 
KANE  RICHMOND 
NORMA  TAYLOR 
SMILEY  BURNETTE 
WHEELER  OAKMAN 


DISTRIBUTED  BY 


REPUBLIC  PICTURES  CORPORATION,  1236  Vine  Street,  Philadelphia 


30 


Sepl5'35 


THE  PHILADELPHIA  EXHIBITOR 


RED  SALUTE.  Barbara  Stanwyck  and  Robert  Young  are  co-starred  in  the  United  Artists 
production. 


Horlacher’s  Go  Into  Air 


A  good  example  of  modern  film  de¬ 
livery  was  demonstrated  recently  when 
the  Horlacher  Delivery  Service  hired 
several  airplanes  to  carry  film  to  the 
theatres  which  they  serviced  on  the 
Del-Mar-Va  Peninsula. 

The  floods  through  this  section  caused 
considerable  damage  particularly  in  the 
Federalsburg  section.  One  of  Horlach¬ 
er’s  trucks,  fortunately  home-bound, 
following  delivery,  was  swept  into  a 
swirling  stream  when  a  bridge  gave  way. 
While  the  driver  escaped,  the  truck  was 
completely  immersed,  but  as  a  result  all 
road  traffic  was  stopped.  By  the  use  of 
planes  no  dark  houses  occurred  during 
the  two  days  when  the  section  was  cut 
off. 


y  o  f 

l  K 

Jules  Reisman,  formerly  with  Skouras,  in 
Westwood,  N.  J.,  took  over  the  managerial 
reins  at  Capitol  Theatre,  and  his  exploi¬ 
tation  on  "Top  Hat"  brought  him  the  big¬ 
gest  opening  in  many  months  at  theatre. 
He  had  them  standing  all  night  and  his 
matinee  shows  were  all  pretty  well  filled. 
Reisman,  on  his  first  assignment  with  War¬ 
ner  Brothers  arrived  in  time  to  time  the 
opening  of  "Top  Hat”  with  the  opening  of 
the  newlv_  renovated  store  of  one  of  the 
city’s  most  exclusive  women’s  apparel  con¬ 
cerns,  and  secured  a  display  of  Ginger 
Rogers  gowns  with  stills  from  the  picture 
in  the  store. 

Mrs.  Thelma  Kopp  Gottleib,  popular  cashier 
at  the  Capitol,  is  the  proud  mother  of  a 
baby  girl,  and  is  taking  an  enforced  vaca¬ 
tion. 

Sid  Poppay  has  been  besieged  with  so  many 
demands  that  he  have  continuous  after¬ 
noon  performances  instead  of  only  two 
matinee  shows,  that  he  has  finally  capitu¬ 
lated  and  has  started  a  policy  of  continuous 
shows  from  1  o’clock  in  the  afternoon  until 
1  1  o’clock  at  night. 

It’s  easy  to  tell  that  New  Show  Season  has 
made  its  advent  in  York.  The  local  Warner 
houses  are  spending  more  money  in  adver¬ 
tising  of  all  kinds  and  going  out  into  the 
city  with  one  sheets  and  window  cards  to 
plug  current  attractions. 

Harry  Olmsted,  manager,  Ritz,  took  his 
assistant  Dick  Unger  along  when  he  went 
to  New  York  City  with  his  wife  and  gave 
him  his  first  sights  of  the  metropolis. 
Unger  was  pleasingly  impressed  with  the 
bright  lights,  and  a  rare  sight  from  his 
hotel  window,  accorded  few,  and  about 
which  we  can't  go  into  detail  here.  Mrs. 
Olmsted  remained  in  New  York  where  she 
will  assist  with  the  opening  of  a  fifth 
avenue  shop. 


Two  brothers  of  Mrs.  Cleon  Miller,  George 
M.  Krup  a,  Jr.,  and  William  Krupa,  of  the 
family  which  operated  independent  houses 
in  Central  Pennsylvania  years  ago  have 
enrolled  in  the  priesthood,  attending  school 
in  Statton  Island,  of  the  St.  Augustine 
order.  Mrs.  Miller  accompanied  them  to 
the  school. 

The  Lion  Theatre,  Red  Lion,  Dr.  John  Mc¬ 
Gee,  manager,  is  operating  matinees  now 
on  Monday,  Wednesday,  Friday  and  Sat¬ 
urday. 

Syd  Poppay,  Rialto,  put  on  quite  a  campaign 
on  "Curly  Top"  and  despite  the  fact  it 
had  played  nine  days  at  the  York,  did  nice 
business  on  the  picture.  His  campaign 
included  6,000  heralds,  all  paid  for  by  ads 
on  the  back,  and  a  tieup  with  a  local  cloth¬ 
ing  store  permitted  him  to  distribute  3,000 
booklets  of  an  interview  with  Shirley 
Temple,  to  every  child  attending  the  the¬ 
atre  during  its  two  day  run.  In  addition 
the  store  gave  him  a  window  display  and 
went  along  on  co-operative  advertising  in 
the  local  newspapers. 

For  “Alice  Adams,”  Cleon  Miller  sent  two 
boys  in  a  huge  cardboard  book  out  on  the 
street  and  gathered  some  unexpected  at¬ 
traction  when  the  straps  holding  the  book 
on  the  boy’s  shoulders  broke  as  they  were 
crossing  Continental  Square.  The  acci¬ 
dent  tied  up  traffic  for  several  minutes  and 
attracted  a  considerable  crowd 

Jules  Reisman,  Capitol,  appealed  to  the  teach¬ 
ers  in  the  High  Schools  with  personal  let¬ 
ters  to  urge  their  pupils  to  witness  ’’Anna 
Karinina,"  plugging  the  Leo  Tolstoy  novel 
angle.  He  also  prepared  a  novel  herald 
for  distribution  among  the  school  children. 


The  advent  of  Ina  Ray  Hutton,  on  the  stage 
of  the  Strand,  billed  as  an  added  attrac¬ 
tion  for  the  start  of  New  Show  Season, 
turned  out  to  be  the  first  vaudeville  show 
of  the  season.  Regular  vaudeville  at  the 
Strand  will  start  on  September  19.  Miss 
Hutton  and  her  band  was  welcomed  by 
Mayor  Harry  B.  Anstine  at  City  Hall, 
and  from  there  she  went  to  one  of  the 
city’s  largest  department  stores  for  fittings 
for  a  fashion  show  the  following  day.  On 
Thursday,  her  last  night  in  York  she  en¬ 
tertained  at  the  weekly  meeting  of  the  York 
Kiwanis  Club. 


Twenty  Years  Ago  in  Philadelphia 


Crowd  of  200  colored  persons  started  parad¬ 
ing  on  Broad  Street  and  with  loud  voices 
proclaimed  against  showing  of  "Birth  of 
a  Nation"  at  the  Forrest  Theatre,  Broad 
and  Sansom  Streets.  Asked  by  police  to 
show  the  permit  for  parading,  they  could 
not  and  were  dispersed. 

V-L-S-E  appealed  ban  on  "Mortmain,’  by 
Censor  Board,  papers  being  filed  in  court 
of  Common  Pleas,  No.  5.  The  case  was 
postponed  after  President  Judge  Martin 
heard  protests  for  Censor  Board. 

Wood’s  Amusement  Company  was  formed 
by  Joe  Wood,  John  McGuirk,  and  A. 
Sablosky  who  asked  for  a  charter  for  an 
intended  corporation. 

E.  L.  McHugh  remodeled  the  Majestic  The¬ 
atre,  2424  Kensington  Avenue,  and  in¬ 
stalled  a  Wurlitzer  organ  and  reopened  it 
to  the  public. 


Warner  Bros.  Stanley  Theatre,  Philadelphia 

OVER  10,000  ADMISSIONS  ON  WEDNESDAY  (Fifth  Day) 

Held.  Over  and  Still  Building  at  Brens  Time! 


Sepl5'35  pg.  31 


rW  *US,rC9^f°r^6- 

Severny  e^eCfoer 


.  ^ioo.  £°r 

a  aPPrQCl  dis^1' 

{ui  td«*s  011  w*^100’ 

e.ra'tefui  -a  its. 

to  e*?resS  ^  u  reod°r<>4  to  ^  tb® 

.  coose^1  o0^rib^0tt  loh  *»»  ^ 

i??ort  A-„-s  effi°  aso°i*ti0 

ilte  stu4X  frietxdiy  a 

>*  ^  xt  *as  *00*  * 

iUCed^^*  ^*fca*X' 

.p*j tat>d© ' 

.tally  ?rof 


T+-  -ft*3 

~ 

„  loyad  ^  ati0d 

■  tH  odi  *°4  .  t  nW>  cor? 

Tltese  •  c^ur0  ? 

*.  **  *  ^"re  ?  .  **  — ' 


sd  f°r  sa  £riend“hiPS  rod^10^' 

x^^09 

r  0o^meia  isi  rv0%4‘  10tures 

*>  ?18“S  ^  **"*  .  *»  S'0®09  ? 

.  ^oa^011’  .,^-fciotL*  1 

0-fcitiS  ^  .  «=  a»d  e-f£l1' 

iootWd  / 

Oadif00149-  - 

=eWS’  iv^lr^  li£or^* 

Be^W  ^ 


Current  releases 


Curly  Top,  with  Shirley  Temple,  John  Boles,  and  Rochelle  Hudson 
The  Farmer  Takes  a  Wife,  with  Janet  Gaynor  and  Henry  Fonda. 

Way  Down  East,  (all  star  cast). 


32 


Sepl5'35 


THE  PHILADELPHIA  EXHIBITOR 


No.  13 


FRANK  GRAVATT  and  FRANK  ELLIOT 

were  kings  for  the  day  at  the  Ffotel  Madison, 
Atlantic  City  luncheon,  September  4.  Leo 
Carrillo  was  m.  c.  A  goodly  attendance  of 
Tent  No.  13  barkers  was  seen. 

THE  FULL  WEEK’S  entertainment  in  con¬ 
nection  with  the  Showmen’s  Variety  Jubilee, 
week  of  September  2  set  a  new  high.  High¬ 
lights  were  the  reception  at  the  Rittenhouse 
Square  clubrooms  for  the  ’’Miss  America 
candidates,  the  automobile  parade  around  the 
city,  the  competition  in  Atlantic  City,  the 
Gay  ’90  s  Ball,  etc.,  with  a  record  attendance 
at  all  events. 

MRS.  GEORGE  GORDON  MEADE  was 

the  official  hostess  for  the  club  at  the  local 
reception. 

SATURDAY  NIGHT,  September  I  4th,  was 
the  first  Club  Night.  There  was  music, 
vaudeville  and  dancing,  and  which  will  be  a 
continuous  feature  of  the  Club. 

EVERY  SUNDAY  NIGHT  will  be  the  regu¬ 
lar  pre-release  movie  at  8.30  for  Club  mem¬ 
bers  only. 

ON  WEDNESDAYS,  beginning  September 
1 8th  and  each  week  thereafter  beginning  at 
3.30  P.  M.  the  lad  ies  of  Variety  Club  will 
have  the  opportunity  of  hearing  a  promi¬ 
nent  speaker.  The  first  speaker  will  be  David 
H.  H.  Felix,  Esq.  The  hostess  for  the  open¬ 
ing  Wednesday  will  be  Mrs.  Leon  Rains. 

DURING  the  same  week  THE  EXH1B1TOR- 
Variety  Club  Golf  Tournament  will  take  place 


Booking  Theatres 
Everywhere 

Honest  ::  Reliable 
Conscientious 
Service 

EDWARDSHERMAN 

VAUDEVILLE  AGENCY 

Steal  Estate  Trust  Bldg. 
PHILADELPHIA 

Pennypacker  7595 

MAYFAIR  THEATRE  BLDG.,  NEW  YORK 
BR.  9-1905 


at  the  Whitemarsh  Country  Club,  on  Sep¬ 
tember  20. 

VARIETY  CLUB  fall  season  will  open  with 
a  ping  pong  tournament  the  night  of  Friday 
September  13th.  Forest  Jacobs  and  Hi  Paul, 
ex-Pennsylvania  champions  will  demonstrate 
their  ping  pong  skill  with  expert  shots  and 
will  give  instructions  and  entertain.  They 
have  also  challenged  any  member  of  the 
Variety  Club,  spotting  them  10  points. 

MUCH  of  th  esuccess  of  the  new  season 
program  can  be  attributed  to  popular  man¬ 
ager  Oscar  Neufeld,  who  is  imbuing  new 
spirit  into  the  clubrooms. 

THE  CLUB  is  still  talking  about  the  swell 
luncheon  held  in  Atlantic  City,  September  4. 
With  a  packed  house,  350  people,  and  some 
turned  away,  the  lobby  was  tastefully  deco¬ 
rated,  with  marionettes,  with  Punch  and 
Judy,  with  Hawaiians  playing  in  the  lobby, 
with  trained  boxing  cats,  with  a  tent  effect, 
the  whole  thing  was  the  last  word.  Leo 
Carrillo  was  toastmaster,  while  the  mayor  of 
Atlantic  City,  Chamber  of  Commerce,  city 
officials,  Ford  general  sales  manager  and 
othe  rs  were  present.  Eddie  Sherman  handled 
the  sh  ow,  with  Eddie  White  also  on  the  scene. 
The  54  beauties  were  seated  facing  the  group 
at  a  special  guest  of  honor  table.  Mai  Hal- 
lett  s  orchestra  played  during  dinner;  min¬ 
strels  dressed  as  clowns,  barkers  were  pres¬ 
ent.  Frank  Gravatt  presented  each  beauty 
with  a  basket  of  flowers. 

WITH  THE  NEW  SEASON,  Tent  No.  13 
plans  a  big  year.  Every  Saturday  night,  be¬ 
ginning  September  14,  is  "Night  Club 
Night,”  with  special  attractions.  Tuesday 
nights  will  be  stag  nights. 

ON  OTHER  NIGHTS  of  the  week,  certain 
nights  will  be  inaugurated,  with  these  sug¬ 
gested:  Harlem,  Irish,  Italian,  French,  Amish, 
1890,  RKO,  Baby,  Spanish,  Chinese,  Circus, 
Movie,  Paramount,  Columbia,  WCAU,  War¬ 
ner,  Universal,  WIP  and  Fox.  Schedule  will 
be  mailed. 

BARBER  SERVICE  is  available  Sundays. 

LADIES  CAN  use  the  clubrooms  Monday, 
Wednesday,  Thursday  and  Friday  for  bridge 
parties  by  calling  Oscar  Neufeld. 

LADIES’  FORUM  begins  September  18  and 
continues  each  Wednesday.  Speakers  will 
talk  on  health,  beauty,  psychology  or  any 
subject. 


Two  Musical  Moods 

"Winter”  and  "Spring”  are  the  tentative 
titles  of  two  new  "Musical  Moods”  being  com¬ 
pleted  by  Audio  Productions,  Inc.  Both  sub¬ 
jects  are  based  upon  original  scores  created 
by  Edwin  E.  Ludig,  musical  director.  Foot¬ 
age  for  them  was  shot  by  Charles  L.  Glett 
in  various  beauty  spots  of  America  during 
his  recent  transcontinental  trip  from  New 
York  to  San  Diego  for  the  above  company. 


Emma  Culverson,  Metro  cashier,  telling 
about  the  real  hill-billies  she  met  on  her 
auto  trip  through  the  south. 


"Cappy  Ricks^Returns" 

Ed  Finney  turned  out  a  good  job  on  the 
Republic  release,  "Cappy  Ricks  Returns.” 
Selling  Peter  B.  Kyne  as  well  as  the  nautical 
background,  he  offers  some  valuable  tips  in 
the  pressbook  supervised  by  him. 


THEATRE  DESIGN 

Remodeling  »  Building 

DAVID  SUPOWITZ 

REGISTERED  ARCHITECT 
246  S.  15th  St.  Philadelphia 

Pennypacker  2291 


Ask  Questions 

Our  sales  promotion  department 
can  help  you  as  it  has  helped 
others. 

Exhibitor  No.  1  — 

We  recommended  the  in¬ 
stallation  of  one  additional 
machine  and  his  sales  in¬ 
creased  . 46% 

Exhibitor  No.  2 — 

We  recommended  a  dif¬ 
ferent  spot  for  candy  ma¬ 
chine  and  his  sales  in¬ 
creased  . 35% 

Exhibitor  No.  3 — 

We  recommended  chang¬ 
ing  lights  from  1  5W 
tinted,  to  25W  white,  and 

his  sales  increased . 37 % 

Exhibitor  No.  4 — 

Placed  passes  in  his  candy 
machine  and  his  sales 

increased  . 33  % 

Exhibitor  No.  5 — 

Used  a  flasher  button  on 
his  candy  machine  lights, 
and  his  sales  increased.  .21% 
Exhibitor  No.  6 — 

Instructed  cashier  to  pass 
out  nickels  in  her  change 
and  increased  his  sales.  .19% 

We  will  be  happy  to  have  our  representative  call 
and  discuss  any  of  the  above  plans  in  greater 
detail  at  your  convenience.  This  service  is  main¬ 
tained  for  you  throughout  the  year.  Please  feel 
free  to  use  it. 

IT  PAYS  TO  ASK  QUESTIONS 

Get  in  touch  with : 

GEO.  P.  AARONS 

301  N.  13th  Street 

LOCUST  4245 


BERLO 

VENDING 

COMPANY 

1518  N.  Broad  St.,  Phila. 
POPLAR  6011 


WARNER — Atlantic  City 

$2,000  MORE  THAN  ANY  PICTURE  SINCE  1929 


VIRGINIA — Atlantic  City  (Second  Boardwalk  Run) 

DOING  FIVE  TIMES  "ROBERTA"  BUSINESS  AND  STILL  RUNNING 


THE  PHILADELPHIA  EXHIBITOR 


Sepl5'35 


33 


m  THE'  HAT'' 


Ir  ALDINE^WHniingloii*  Del. 

7  16,726  ADMISSIONS 


FIRST  4  DAYS  . .  .  and  Buildinj 


Of  Course  ft*#  field  Over  t 


Heard  In ' 


ILMINGTON 

Business  Conditions 
Improving 


Wilmington  theatres  beginning  Labor  Day 
week-end  found  a  decided  upturn  in  busi¬ 
ness.  Maybe  it  was  the  "New  Show  sea¬ 
son.  Maybe  it  was  the  weather.  Roscoe 
Drissell,  Loew  s  Parkway,  did  the  aver¬ 
age  week’s  business"  with  Anna  Kare¬ 
nina”  the  first  two  days,  and  starting  Mon¬ 
day  was  with  velvet.  The  night  of  the 
peak  of  the  storm  found  his  house  well 
filled.  John  Smith  did  splendidly  with  the 
Joe  E.  Brown  picture,  and  right  on  top  of 
it  had  SRO  status  for  the  opening  of  the 
new  Astaire-Rogers  film.  Leon  Benham 
Queen,  held  the  "Diamond  Jim"  film  over 
for  a  week.  Lew  Black  held  the  “Irish  In 
Us,”  second  run,  over  an  extra  day.  “Morty 
Levine  did  well  during  the  week  also. 

John  Smith  moved  the  box  office  several  feet 
out  front  and  the  opening  hour  up  2  hours 
for  the  mob  that  rushed  in  for  Top  Hat. 
Smith,  with  the  aid  of  “Morty”  Levine,  is 
writing  Warner  composite  ads  for  two 
days’  run  per  week  in  the  daily  papers,  and 
making  a  classy  job  of  it. 

“Morty”  Levine,  Opera  House,  goes  to  Phila¬ 
delphia  now  to  review  his  films,  except 
Westerns.  With  his  assistant,  Merritt 
Pragg,  he  was  building  up  a  lot  on  "She, 
with  barricaded  front,  heralds,  lobby  hang¬ 
ers,  teaser  cards,  window  cards  and  larger 
"ads.” 

Ralph  Beecher,  Queen  doorman,  was  cut 
across  the  forehead  in  an  accident  in 
which  his  new  Ford  got  the  worst  of  a 
crash  with  a  bus  near  Farnhurst. 

Miss  Rose  Wharram,  Queen  box  office  girl, 
has  returned  from  her  vacation,  looking 
more  attractive  than  ever. 

Charley  Albert,  formerly  in  charge  of  the 
sign  shop  in  Wilmington,  now  in  Philadel¬ 
phia,  was  a  visitor  at  the  Opera  House  the 
other  day. 

Tex  Herbert  Slattery,  formerly  of  the  Opera 
House,  is  back  on  a  new  job  at  the  Aldine. 

Le,w  Black,  Arcadia,  is  putting  out  heralds 
with  his  prices  for  the  afternoon. 

W.  R.  McClintock,  assistant  at  the  Arcadia, 
took  a  week-end  trip  to  Norfolk  for  his 
niece’s  wedding. 

A.  J.  Vanni,  zone  manager,  was  in  Wilming¬ 
ton  the  other  day  looking  things  over. 

Joe  DeFiore  hasn’t  given  up  the  idea  of  tak¬ 
ing  a  trip  down  on  the  Peninsula  to  see  if 
his  IMPTO  is  ready  to  carry  on  or  not. 

Harry  Finney,  Avenue,  has  been  moved  out 
to  the  door  with  the  coming  of  H.  Kennett 
Shelin,  new  usher. 

“Joe”  DeFiore,  manager,  Park,  had  the  fire 
department  out  to  pump  out  his  cellar 
which  was  flooded  with  about  two  feet  of 
water  during  the  severe  rain  storm. 

Leon  Benham,  manager,  Queen,  is  going  back 
to  his  amateur  nights  in  October. 


See  the  Irwin  Line  and  be  convinced  ! 


IRWIN  THEATRE  CHAIRS 

Manufactured  by  THE  IRWIN  SEATING  CO.,  Grand  Rapids,  Mich. 
SOLiP  I VII  SERVICED  BY 

NATIONAL  THEATRE  SUPPLY  CO.  Branches  in  39  Cities 


The  Penn  and  Orpheum  are  sporting  new 
fronts  for  the  Fall.  All  of  the  central 
city  houses  are  spic  and  span  for  the  re¬ 
turn  to  normalcy  after  a  lean  Summer. 


The  theatres,  it  would  seem,  have  won  their 
fight  against  daylight  time.  While  other 
business  interests  yielded  to  pressure  and 
abandoned  standard  this  Summer,  the 
showhouses  stood  by  their  guns  with  the 
miners  and  have  the  costly  satisfaction  of 
watching  the  practical  collapse  of  the  ex¬ 
periment  locally  and  with  most  of  the  sub¬ 
urbs  back  on  old  time. 

-77^/7^^IRWin 

Quintuple  tst/ 


TUALUEIMLR  t  WtITZ 

ARCUITICTS'oTUEATRES 
i©  scum  iem  street 


34 


Sepl5'35 


THE  PHILADELPHIA  EXHIBITOR 


READY 

REFERENCE 

EACH  COMPANY  LISTED  IS  AN 
AUTHORITY  IN  ITS  FIELD  AND 
IS  RELIABLE  AND  TRUSTWORTHY 


ACCOUNTANT  (Theatre  Spec.) 


Edwin  r.  Harris 

CERTIFIED  PUBLIC  ACCOUNTANT 

Denckla  Bldg.,  Philadelphia 

Specializing  in  Theatre  Bookkeeping.  Profit  and  Loss 
Statements  and  State  and  Federal  Tax  Returns 
for  more  than  19  years 

THE  SMALL  MONTHLY  SUM  WILL  SURPRISE  YOU 


AIR  CONDITIONING 

^HPHOON 


Ta,*c 


COOLING 

VENTILATING 

HEATING 


CONDITIONING  CO. 

BLOWERS  -  FANS 
AIR  WASHERS 

252  West  26th  St.,  New  York 


THE  AMERICAN  SYSTEM 


Specializing  in  the  Cooling,  Heating  and  Venti¬ 
lating  of  Theatres  for  More  Than  Fifteen  Years. 

The  American  Heating  and  Ventilating  Co. 

1505  Race  Street,  Philadelphia _ 


NATURE'S  ONLY  EQUIVALENT! 


ARCHITECT 


DAVID  SUPOWITZ 

Theatre  Architect 

Remodeling  anti  Rebuilding 
246  S.  15th  STREET 

Pennypacker  2291 


CARPETS 

CARPETS 

for  theatres 

Special  designs  and  colors  in  dur¬ 
able  grades.  Estimates  gladly  submitted. 

HARDWICK  &  MAGEE  CO. 

1220  Market  Street,  Philadelphia 

DECORATIVE  GLASS 


W«  specialize  in  GLASS  for  Theatres 

Specify:  VARICOLITE 

See  the  new  mirror  booth  at  the 
IRIS  THEATRE,  Kensington  and  Allegheny 
Write  for  particulars  and  samples 

M.  KRAKOVITZ  AND  SONS,  CO. 

4TH  AND  MORRIS  STREETS,  PHILA. 
Dewey  8600  Main  2301 


Ben  Fertel  has  been  home  suffering  from  a 
cold. 

Joe  Elicker  is  making  a  hermit  of  himself  at 
the  Penn.  Reversing  the  usual  procedure, 
Joe  is  making  himself  heard  but  not  seen. 

John  Galvin’s  acceptance  of  a  post  with  the 
Comerfords  in  Scranton  was  good  news  in 
theatrical  circles.  It  had  been  reported 
that  John  was  going  to  retire  after  a  life¬ 
time  in  the  theatre. 

A1  C  ox  is  going  to  wind  up  his  opportunity 
night  series  at  the  Capital  in  a  week.  The 
amateurs  had  a  great  Summer.  The  Capi¬ 
tol  Follies  were  a  great  success  although 
they  cost  A1  Cox  a  few  years  of  his  life. 
A  jubilee  show  was  staged  at  the  Capitol 
by  the  Sweeney  Dancing  School  Satur¬ 
day  afternoon  and  evening. 

Children  were  invited  to  a  special  Back  to 
School  program  at  the  Irving,  Saturday 
afternoon,  featuring  local  dancing  school 
entertainers. 

Bill  Roberts  at  the  Shawnee  in  Plymouth  is 
featuring  a  special  four-hour  show  for  the 
kiddies  every  Saturday,  starting  at  12.30. 
There  are  also  special  prizes. 

The  Roosevelt  in  Swoyerville,  is  going  to  start 
a  new  Thursday  night  gift  series. 

A  building  permit  has  been  granted  to  the 
Comerford  Amusement  Company  to  erect 
a  marquee  at  the  Fort  Durkee  property 
next  to  the  Capitol. 

Labor  Day  gave  the  theatres  an  unexpected 
break  with  the  weather.  Resorts  were 
deserted  due  to  the  rain  and  cold. 


POTTSVILLE 


Henry  Rokosz,  assistant  manager,  Feeley 
Theatre,  Hazleton,  has  been  promoted  to 
the  same  post  at  the  Capitol  succeeding 
Henry  Steibing,  resigned. 

George  Nevin,  manager,  Capitol,  Hazleton, 
pulled  a  unique  one  when  he  dug  up  pic¬ 
tures  of  the  Elks  parade  at  Milton  in  1924 
and  timed  them  for  showing  while  the 
29th  annual  Elks  convention  was  being 
held  at  Hazleton. 

Palace  Theatre,  Lansford,  was  entered  by 
thieves  and  ransacked. 

Pottsville  theatres  had  their  biggest  break  in 
years  when  heavy  rain  ruined  the  first  four 
days  of  the  Schuylkill  County  Fair  which 
opened  Labor  Day.  As  a  result,  the  the¬ 
atres  were  packed  on  the  holiday  and  did 
substantially  better  the  next  two  days  when 
all  activities  were  rained  out  at  the  fair. 

No  dearth  of  amateurs  in  Reading  and  vicin¬ 
ity.  When  the  Reading  Fair  offered  $500 
in  prizes  for  outstanding  amateurs,  so 
many  responded  it  took  a  week  to  hold 
auditions  for  them. 

Palace  Theatre,  Lansford,  tied  up  with 
Bright’s  Department  Store  on  the  occasion 
of  the  opening  of  latter’s  children  depart¬ 
ment.  The  Bright  outfit  presented  a 
marionette  show  on  the  Palace’s  stage 
three  times  Saturday,  September  7. 

Movie  petitions  containing  more  than  1,000 
names  have  been  filed  in  Pottsville  by  the¬ 
atre  managers.  M.  J.  Falger  filed  petitions 
for  Minersville  and  Pine  Grove  with  750 
and  448  names  respectively. 

In  Schuylkill  County,  generally,  the  movie 
question  is  expected  to  pass  with  the  ex¬ 
ception  of  rural  spots.  Shenandoah  man¬ 
agers  have  also  filed  petitions  while 
Maha  noy  City’s  borough  council  will  peti¬ 
tion  the  county  commissioners  to  place 
the  question  on  the  November  ballot. 


DRAPERIES _ 

The  Larger  and  Greater — 

NOVELTY  SCENIC  STUDIOS 

- INC. - 

INTERIOR  DECORATIONS  :  DRAPERIES 

SCENERY  ■' ACCOUSTICAL  TREATMENTS  !  RIGGING 

611-625  W.  43rd  St.  New  York,  N.  Y. 

INTERIOR  DECORATORS 

Theatrical 
Decorating 

OUR  SPECIALTY 
Phone 

Rlttenhouie  7828 
2315  Walnut  St. 

Philadelphia 


J.  SEIDMAN _ : _ : _ : _ D.  BRODSKY 

Paramount  Qecorating  Qo.,  |nc. 

STAGE  SETTINGS  :  DRAPERIES 

CARPETS  :  PAINTING  AND  DECORATING 

311  North  13th  Street _ Philadelphia,  Pa. 


MARQUEES  AND  SIGNS 

CrCeLecTRic  siGn  co 

Jov  1133-  50'-  fl*?  LOnG  ISLflHD  CITY  117. 
BUILDERS  GF  neon  &  ELECTRIC 


estiitiatesg  sketches  CHeeRfuny  Given • 


OFFICE  EQUIPMENT 


A 

l.ate  Model  AAA  joA 

DDRESSOGRAPH  $ZZ= 

Backed  by  a  One  Year  Guarantee 

Also—  MIMEOGRAPHS,  MULTIGRAPHS, 

50%  TYPEWRITERS-  ADDING  MACHINES, 
IAVINGS  on  CHECK  WRITERS,  KARDEX 

Business  Machinery  Co.,  909  Walnut  St.,  Phila. 

PREMIUMS 

20  YEW  DEALS! 


Iuic/i  One  a  Winner 
SEE  THEM  TODAY* 

QUALITY  PREMIUM  DIST.,  Inc. 

1305  Vine  Street  -  Philadelphia,  Pa. 


rSAFETYiCONTRSL 


The  Ounce  of  Prevention  that 
will  save  you  from  ruin  I 


Sepl5M5  pg.  c55 


On  Clem  Rizzo 


When  a  fellow  has  been  in  the  business  as  long 
as  Clem  Rizzo  has  and  when  a  fellow  can  build 
up  such  a  fine  reputation  as  Clem  Rizzo,  all  that 
can  be  said  is  that  his  reputation  speaks  for 
itself. 

Always  a  strong  industry  booster,  playing  fair 
with  everyone,  Clem  Rizzo  certainly  deserves 
that  prestige  that  comes  with  30  years  of  activ¬ 
ity  in  the  motion  picture  business. 


The  Exhibitor 


36 


Sepl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Here's  What  the  Industry  Thinks  of  CLEM  RIZZO 


BUD  HISSNER,  Academy  Theatre,  Lebanon: 

Why  wait  until  the  final  curtain  call  to  express  the 
fine  things  and  service  a  man  renders  to  his  profession 
and  fellowmen.  Clem  Rizzo,  during  his  30  years  in 
show  business,  from  the  old  days  of  the  coffee  can 
machine  operator  to  the  present  day  of  canned  opera, 
has  been  and  is  today  as  important  to  this  industry 
of  ours  as  the  screen  is  to  the  theatre. 


W.  C.  HUNT,  Hunts  Theatres,  Inc.: 

Why  ask  me  about  Clem?  Everyone  knows  he's  a 
regular  guy  and  a  square  shooter.  What  more  can  a 
man  want  to  have  said  about  him? 

LOU  KROUSE,  M.  P.  Operators’  Local  307: 

I  can't  find  words  to  express  my  feelings  toward 
Clem  Rizzo.  It’s  enough  to  say  he’s  my  friend. 


LOUIS  LINKER,  Criterion,  Majestic  and  Lenox  Theatres, 
Bridgeton  and  Philadelphia: 

I  have  been  trading  with  Clem  Rizzo  for  the  last  15 
years.  Buying  from  him  assures  you  the  best  and  most 
for  your  dollar,  plus  courtesy.  He  deserves  success. 

HARRY  RINGLER,  Ringler  Theatre,  Bishopville,  Md.: 

I  have  been  in  the  picture  business  for  the  past  15 
years  and  have  dealt  with  Clem  Rizzo  99%  of  all  busi¬ 
ness.  His  work  is  perfect  and  his  advice  is  A-l. 


GEORGE  M.  SOBEL,  New  Ritz  Theatre,  Philadelphia: 

Great  success  to  Clem  Rizzo,  a  square  shooter  and  a 
friend  to  every  exhibitor,  from  one  who  has  known  him 
for  16  years. 


MORRIS  WAX,  Royal  Theatre,  Philadelphia: 

I  am  happy  to  extend  my  best  wishes  for  continued 
success  to  Clem  Rizzo,  whom  I  have  known  for  more 
than  15  years  and  always  liked. 

DAVID  SHAPIRO,  Admiral,  New  Penn,  Audubon  The¬ 
atres,  Philadelphia  and  New  Jersey: 

Good  luck  on  his  30th  anniversary  to  Clem  Rizzo,  a 
sincere,  honest  and  dependable  friend  to  me.  May  he 
have  continued  success  in  his  new  store. 

BEN  FERTEL,  Colonial,  Hamilton,  Overbrook  Theatres, 
Philadelphia: 

Heartiest  congratulations  to  you  Clem,  on  your  30th 
anniversary.  May  you  be  in  business  for  many  years  to 
come,  giving  the  exhibitors  the  same  purchasing  satis¬ 
faction  as  you  have  in  the  past. 


HORACE  JOHNS,  M.  P.  Operators’  Local  307: 

Congratulations  to  Clem!  The  present  clean,  organ¬ 
ized  Operators’  Union  owes  a  debt  of  gratitude  to  his 
early  efforts  in  its  behalf. 

ABBOTT  OLIVER,  M.  P.  Operators'  Local  307: 

I  hope  we’ll  all  be  here  to  help  Clem  celebrate  his 
100th  anniversary.  Good  luck  to  you,  Clem! 

CONNOLLY  &.  QUIGLEY,  Rex,  State,  Nanticoke,  Pa. 

It’s  a  pleasure  to  do  business  with  Clem.  We’re 
happy  to  see  him  growing.  Congratulations  and  the 
best  of  luck  to  him  in  his  new  location. 

FRANK  W.  BUHLER,  Fox,  Philadelphia. 

A  very  dear  friend  of  mine,  Mr.  Clem  Rizzo,  is  cele¬ 
brating  his  thirtieth  anniversary,  and  I  take  this  means 
of  congratulating  him  and  wishing  him  a  long  life  and 
success  and  happiness. 

MAURICE  STANFORD,  Rockland,  Phila. 

What  can  one  say  about  Clem  Rizzo  but  that  he  is 
an  ace,  a  square-shooter  and  a  credit  to  the  business 
he  is  a  part  of?  I’m  100%  for  Clem. 

BENJAMIN  SHINDLER,  Avenue  Theatre,  Wilmington, 
Del.: 

For  over  20  years  my  dealinqs  with  Clem  Rizzo  have 
always  been  pleasant,  and  wish  him  on  this  occasion  con¬ 
tinued  success  and  a  continuation  of  our  pleasant  rela¬ 
tions. 

SAMUEL  CHAIN.  Crescent  Theatre,  Philadelphia: 

Hearty  congratulations  to  Clem  Rizzo  on  his  30th 
anniversary  for  his  sincerity  and  friendship  to  his  patrons. 


MORRIS  GERSON,  Colonial,  Hamilton,  Overbrook  The¬ 
atres,  Philadelphia: 

It  has  been  my  pleasure  to  deal  with  Clem  Rizzo  for 
many  years.  My  very  best  wishes  for  his  continued 
success. 


SAM  TANNENBAUM,  Palace  Theatre,  Atlantic  City: 

I  am  not  much  of  a  speechmaker  but  I  can  certainly 
say  that  for  prompt  and  honest  service  Clem  Rizzo  can’t 
be  beat.  He  is  always  ready  to  serve  day  and  night. 

WILLIAM  E.  BUTLER,  Clearfield  Theatre,  Philadelphia: 

I  have  been  dealing  with  Clem  Rizzo  since  he  went 
into  business  and  found  he  always  is  up  and  up  on  all 
deals  and  always  ready  and  willing  to  serve  you  any  time 
day  or  night. 


CHARLES  EXLER,  manager,  Refowich  Theatre,  Schuyl¬ 
kill  Haven: 

Lots  of  success  to  Clem  Rizzo.  The  Refowich  Theatre 
Company  has  dealt  with  Clem  for  many  years  and  the 
service  is  unquestionable.  Good  luck. 

EDWARD  A.  JEFFRIES,  Roxborough  Theatre,  Roxbor- 
ough : 

Best  wishes,  Clem.  I  have  watched  you  in  this  busi- 
ness  for  30  years.  You  always  played  the  game  fair 
and  deserve  success. 


SAMUEL  SOMERSON,  Palm  Theatre: 

May  you  have  30  years  more  continued  success  as  y< 
reward  for  honest  dealing  and  excellent  service. 


Miniature  Theatre 

Highlight  of  the  new  Rizzo  store  is 
a  miniature  theatre,  equipped,  in  minia- 
^ure*  from  all  angles,  from  stage,  screen, 
projection. 

This  will  be  on  exhibition  in  the  store 
continually  and  is  well  worth  a  visit  from 
every  exhibitor. 

This  theatre  is  but  one  of  the  high¬ 
lights  of  the  modern,  up  to  the  minute 
Rizzo  organization. 


WILLIAM  B.  ROSENBERGER,  Plaza  Theatre,  P^kasie: 

Congratulations,  Clem.  I  hope  you  have  30  more 
years  of  success  in  your  new  quarters.  It  was  a  pleasure 
to  deal  with  you. 

D.  0.  ATKINSON.  Berwick  Theatre,  Easton: 

Clem  Rizzo,  the  exhibitor’s  friend.  Congratulations, 
Clem,  on  your  30th  anniversary  in  the  motion  picture 
and  theatre  supply  business.  Lots  of  luck  at  your  new 
establishment. 

LOUIS  E.  HENDERSON,  Victor  Theatre,  Allentown: 

My  22  years  dealing  with  Clem  Rizzo  as  a  friend  and 
in  business  have  been  most  pleasant,  true  and  sincere. 
Clem's  a  credit  to  the  industry.  Your  continued  suc¬ 
cess  is  mv  wish. 

WILLIAM  P.  WILSON,  president,  general  manager,  Rialto 
Theatre,  Williamsport: 

I  have  known  Clem  Rizzo  for  several  years,  have 
purchased  practically  all  our  supplies  from  him  during 
that  period  and  I  know  ci"  no  man  for  whom  I  have  a 
higher  regard. 

OSCAR  NEUFELD: 

Clem  Rizzo  means  to  the  projection  needs  of  the 
exhibitor  what  Will  Rogers  meant  to  the  industry,  will¬ 
ing,  honest  and  capable.  We  need  such  men. 

JACK  FRERE,  Colonial  Theatre,  Lancaster: 

Keeping  fa i t h  means  keeping  first.  My  congratula¬ 
tions  to  Clem  Rizzo  on  his  30th  anniversary  in  the  busi¬ 
ness. 

HARRY  HIRSH,  Hirsh  Amusement  Company,  Philadel¬ 
phia: 

Always  in  our  thoughts,  first,  last  and  always,  and 
all  good  wishes. 

CHARLES  SEGALL,  Principal  Theatres  Corp.: 

Rizzo's  service  and  square  dealings  given  exhibitors 
during  the  many  years  can  only  be  followed  by  success, 
and  I  wish  him  luck  in  his  new  quarters. 

RALPH  SOBELSON,  Strand  Theatre,  Bangor: 

Clem  Rizzo  squarest  dealer  in  the  motion  picture 
supply  business. 

CLARENCE  G.  HEXTER,  Pt.  Breeze  Theatre,  Philadel¬ 
phia: 

Clem  Rizzo — Greetings,  salutations  and  a  carload  of 
success  in  expanding  your  equipment  business.  As  one 
old  timer  to  another,  you're  a  credit  to  the  industry. 
May  the  Gods  of  good  luck  follow  you  from  13th  Street 
to  Vine  Street.  Don’t  be  short  of  silver  while  I  am 
around. 

LOU  HANDLOFF,  State  Theatre,  Newark,  Del.: 

The  best  I  could  say  even  if  I  have  to  lie  wouldn't  be 
good  enough  for  me  to  say  about  Clem  Rizzo. 


HERBERT  EFFINGER,  Victoria  Amus.  Ent.,  Shamokin: 

Have  known  Clem  since  he  was  Chief  Projectionist  at 
the  Strand.  He  has  earned  a  well  merited  reputation  as 
a  square  shooter  and  deserves  all  the  success  he  has 
earned. 

WM.  J.  HEENAN,  Cities  Theatres,  Philadelphia: 

It  has  been  my  privilege  to  know  Clem  for  over 
twenty-five  years,  and  in  all  this  time  I  have  been 
closely  associated  with  him  in  business.  It  is  with  great 
pleasure  that  I  have  learned  he  has  been  forced  to 
seek  larger  quarters,  and  I  take  this  opportunity  to 
wish  him  lots  of  good  luck. 

L.  B.  RUSSELL,  Lyceum  Theatre,  Chestertown,  Md.: 

I  consider  it  a  privilege  to  join  the  multitude  of 
friends  of  Clem  Rizzo,  who  are  today  commemorating 
his  long  and  successful  business  career.  While  our 
acquaintance  covers  but  a  few  years,  our  personal  con¬ 
tacts  and  business  relations  have  been  so  pleasant  that 
the  element  of  time  is  submerged  in  a  sense  of  long 
existing  friendship.  May  he  enjoy  many  years  of  con¬ 
tinued  prosperity  and  happiness. 

SI  MYERS,  Criterion  Theatre,  Moorestown,  N.  J.: 

Words  are  inadequate  to  express  my  sincere  friendship 
and  good  will  towards  the  fairest  and  squarest  person 
on  Vine  Street. 

WILLIAM  FORD,  Lyric  Theatre,  Atlantic  City: 

Best  wishes  and  good  luck.  May  your  service  to  the 
exhibitors  be  the  same  as  the  past  16  years  that  you  have 
served  me. 

PETE  SADARI,  Palace  Theatre,  McAdoo: 

To  Clem  Rizzo — Standing  by  for  30  years — always 
ready  to  put  on  the  show  and  never  failing  to  keep  it 
on — a  real  business  man  and  a  pal. 

SAM  HYMAN,  Cameo  Theatre,  Philadelphia: 

I  have  known  Clem  Rizzo  for  the  past  25  years  and 
in  regard  to  him  I  will  say  that  he  is  a  gentleman, 
reliable  in  all  his  business  dealings  and  I  hope  to  be 
counted  as  one  of  his  friends  for  the  rest  of  my  life. 

JOHN  BAGLEY,  Philadelphia: 

Good  luck  to  Clem  Rizzo.  In  the  many  years  that 
I  have  done  business  with  him  I  have  found  him  fair 
and  honest  and  I  have  also  found  that  the  merchandise  he 
sells  is  of  the  highest  quality.  Good  luck  to  him. 

OSCAR  STIEFEL,  manager,  Roxy  Theatres,  Lock  Haven, 
Lewisburg,  Ephrata,  Downingtown,  Myersdale: 
l  ve  been  in  business  23  years.  I've  done  business 
with  Clem  Rizzo  for  23  years.  I  could  give  you  23 
reasons  why  you  should  do  business  with  Clem  Rizzo. 
And,  if  he  stays  in  business  23  more  years,  I'll  still 
do  business  with  Clem  Rizzo. 

GEO.  M.  SCHWARTZ.  Capitol  Theatre  Dover,  Del.: 

Clem  Rizzo  has  always  dealt  fairly  with  me.  His 
presence  in  this  business  has  been  of  great  help  to  every 
exhibitor.  He  is  entitled  to  the  patronage  of  eve  y 
theatre  owner. 

MICHAEL  H.  EGNAL,  Philadelphia: 

My  heartiest  congratulations  to  Clem  on  his  thirtieth 
anniversary.  No  establishment  succeeds  for  three  decades 
unless  its  customers  remember  the  quality  of  the  mer¬ 
chandise  and  the  honesty  of  its  service  long  after  the 
price  is  forgotten. 

JOSEPH  HEBREW,  Boulevard  Theatre,  Brookline,  Pa.: 

It  gives  me  a  great  deal  of  pleasure  to  congratulate 
Clem  Fiizzo  on  the  reputation  he  has  built  for  honesty 
and  fairness  to  all,  and  wish  him  every  success  for 
the  future.  I  have  known  Clem  for  the  past  27  years 
and  have  found  him  above  reproach  and  know  of  no  one 
in  the  business  who  is  more  worthy  of  a  testimonial. 
A  man  of  Clem's  character  is  an  asset  to  our  industry 
and  is  entitled  to  every  support. 


When  Clem  Was  Young 

When  Clem  Rizzo  was  15,  he  was  sent 
by  Harry  Schwalbe,  with  whom  he  was 
then  associated,  to  operate  at  Chris 
Fearman’s  5  Point  Theatre,  Tamaqua. 
Not  wanting  to  tell  his  mother,  he  went 
away  and  stayed  away  there  for  six 
weeks  before  his  brother  found  him. 

And  his  mother  was  so  glad  to  hear 
from  him  that  she  forgot  to  scold  him. 

Clem  was  then  with  the  Electric  The¬ 
atre  Supply  Company,  the  Harry 
Schwalbe  company. 


Sepl5'35  pg.  37 


•  •  CLEM'S  New  Showrooms  .  .  .  Modern  in  Every  Detail  •  • 


UkTUWW 


CHAIRS 


INDEPENDENT  HOYIE 


INDEPENDENT  MOVIE 


,  -  -w 

♦ ' 

■^HLOfc  fi 

Upper  left:  Clem  Rizzo  and  staff  in  front  of  the  new  store.  Right:  The  large  stock  of  shelves  and  counter  facilities  of  the  new  store. 
Centre  left:  A  detail  of  the  side  wall  showing  various  types  of  damask,  acoustical  treatment,  frames  and  painted  decorations.  Centre 
right:  One  of  the  features  of  the  store  is  its  miniature  theatre  complete  with  sound  screen,  curtains,  curtain  controls,  exit  doors,  car¬ 
pets,  seats,  etc.  Lower  left:  The  repair  and  machine  shop.  Lower  right:  The  office  and  management  department. 


38 


Se  p 1 5 ’ 3  5 


THE  PHILADELPHIA  EXHIBITOR 


LOCAL  BOY  MAKES  GOOD 


Story  of  Clem  Rizzo’s  Progress 

Sets  New  High  for  Local  District 


30  Years  of  Advancement  Marks 
Peak  for  Industry  Veteran 

As  the  industry  grew — so  grew  Clem 
Rizzo,  Philadelphia’s  leading  equipment- 
supply  house  leader. 

That,  in  a  nutshell,  tells  the  story  of  the 
progress  made  by  this  43-year-old,  30-year  in¬ 
dustry  veteran,  who  made  his  way  up  from 
operator  to  head  of  a  progressive,  successful 
business  cf  his  own. 

It  was  September  5,  1905,  that  Clem  Rizzo 
entered  the  industry,  at  the  age  of  13  in  Verdi 
Hall,  7th  and  Christian,  as  stage  manager.  The 
hall  didn’t  show  movies  in  those  days  and  Clem 
was  stage  manager.  In  1906,  movies  entered 
the  Verdi  repertoire,  and  Clem  got  his  first 
chance  at  operating. 

In  those  days,  the  “in  the  bucket’’  system  was- 
the  vogue,  with  the  film  running  down  into  a 
bucket,  after  which  it  was  rewound.  In  1906, 
Clem  joined  with  Harry  Schwalbe,  now  de¬ 
ceased,  when  the  latter  opened  the  Electric 
Theatre,  8th  and  Washington  Avenue.  Clem 
was  an  operator,  and  he  continued  in  that  post 
when  he  went  to  the  Electric  Theatre,  2914 
Kensington  Avenue,  now  the  Lafayette. 

Still  another  Electric  Theatre  opened  at  Ken¬ 
sington  and  Lehigh  in  1907  and  once  again  he 
was  operating. 

Becomes  Theatre  Owner 

Not  for  long  did  he  continue  in  this  post.  In 
1908,  he  turned  theatre  owner,  took  the  Uptown 
Wonder,  6th  and  Venango,  became  an  exhibitor, 
operating  at  the  same  time.  He  held  this  for 
two  years. 

Down  to  Atlantic  City,  still  holding  his  the¬ 
atre  possession,  Clem  went  in  1910-1911,  to 
Steeplechase  Pier,  then  an  all-year  proposition. 
He  became  an  operator  there,  besides  subletting 
films  to  Captain  Young.  In  other  words,  he 
started  the  first  film  delivery  service  between 
Atlantic  City  and  Philadelphia,  running  film  to 
Million  Dollar  Pier.  He  also  sublet  films  to 
Harry  Brown,  who  had  the  Savoy  Theatre. 

191£  was  a  big  year  in  Clem’s  life  in  more 
ways  than  one.  He  became  operator  at  the  Cre¬ 
ation  of  World  Building  theatre  when  the 
great  spectacle,  “Dante’s  Inferno”  was  unveiled. 
Captain  Young  was  interested  at  that  time, 
while  Stephen  Bush  was  a  lecturer  with  the 
picture. 

This  was  the  same  Stephen  Bush  with  whom 
Clem  tied  up  in  1907  to  travel  showing  legit 
pictures,  such  as  “Fall  of  Babylon,”  “Macbeth” 
and  ethers.  Clem  was  the  operator,  while  Bush 
talked.  The  story  that  is  well  remembered  came 
about  when  a  reel  of  film  rolled  out  of  the  can¬ 
vas  booth  that  had  been  erected  and  rolled  down 
the  aisle  leaving  a  thin  strip  of  celluloid  behind 
it. 

1912  also  saw  Clem  operating  at  the  Old  Luna 
Avenue  Theatre,  Atlantic  and  Mississippi  Ave¬ 
nues,  Atlantic  City. 


Married  in  1912 

1912’s  big  event  took  place  when  Clem  entered 
the  life  of  a  benedict,  marrying  and  spending 
his  honeymoon  visiting  Hell  in  “Dante’s  In¬ 
ferno,”  as  he  put  it. 

1913  brought  him  back  to  Philadelphia  when 
he  opened  the  Model  Theatre,  5th  and  South,  as 
operator,  in  a  then  tough  section.  Ike  Gottlieb 
and  Ike  Deutsch  had  the  house. 

A  milestone  was  marked  in  Clem’s  life  in  1913 
when  Local  307,  IATSE,  was  chartered,  after 
having  been  an  auxiliary  of  Local  37,  Spotlight 
operators  union.  Among  those  original  char¬ 
ter  members  were  Louis  Krouse,  Bob  Taylor, 
Tony  Lucchese,  Walter  Murray,  Eddie  Abrams, 
Sam  Hyman,  John  Dougherty,  Clem  and  ethers. 

Clem  Rizzo  served  as  treasurer  of  the  Local 
for  four  years,  from  1913-1917,  became  business 
agent  from  1916-1922.  It  is  interesting  to  note 
that  he  received  his  operator’s  license  in  Feb¬ 
ruary  1908,  after  Harry  Schwalbe  gave  him  $5 
to  go  down  and  get  a  license.  Clem  now  reveals 
that  he  kept  the  $5  and  stalled  off  the  fire 
marshal  for  six  months  before  he  got  a  license. 
John  Latimer  and  Charles  Whitmore  were  in 
the  fire  marshal’s  office  then. 

From  1916-1922  Clem  was  chief  operator  for 
the  Nixon-Zimmerman  house.  The  year  before 
that  time,  he  was  operating  with  such  road¬ 
shows  as  “Birth  of  a  Nation,”  “Intolerance”  and 
others. 


Philadelphia’s  first  modern  style  house,  the 
Strand  Theatre,  opened  in  1917,  saw  him  as 
operator,  with  Mrs.  Effinger  and  Herb  Effinger 
owning  it. 

Joins  Swaab 

There  he  remained  until  1922  when  he  joined 
Lew  Swaab  in  the  latter’s  theatre  supply  estab¬ 
lishment.  For  four  years,  until  1926,  he  stayed 
with  that  organization  and  left  to  open  his  own 
place  in  1926. 

Since  that  time  the  Rizzo  store  has  been  at 
252  N.  13th  Street,  251  N.  13th  Street,  255  N. 
13th  Street. 

Now  it  is  located  in  spacious,  new,  modern 
quarters  at  1224  Vine  Street. 

A  member  of  Lodge  No.  2  Elks,  Local  307, 
Williamson  Lodge,  Old  Quaker  City  Lodge, 
Odd  Fellows,  Clem  is  the  proud  father  of  8 
children,  two  of  whom,  Pauline  and  Mazie, 
work  with  him.  The  five  girl-three  boy  lineup 
ranges  from  5-21  years  of  age. 

Thus,  because  he  built  his  reputation  on  confi¬ 
dence  and  good  will,  Clem  Rizzo  now  stands  in 
an  enviable  position  in  his  profession.  Not  only 
is  he  active  here  but  he  was  one  of  the  found¬ 
ers  of  the  Independent  Theatre  Supply  Dealers’ 
Association,  a  national  co-operative  buying  or¬ 
ganization,  organized  in  1930.  Secretary  up  to 
this  year,  he  was  elected  treasurer  when  a  paid 
secretary  was  appointed. 

The  motto  of  the  Rizzo  store :  “We  sell 
everything  for  the  theatre  except  the  film” — 
well  indicates  what  service  the  organization  has 
for  the  local  industry. 


Clem  Rizzo  Enjoys  Purchasing  Power  and  Service  of  a  Large  Organization 


By  J.  E.  ROBIN,  Executive  Secretary 
Independent  Theatre  Supply  Dealers  Association,  Inc. 

The  Independent  Theatre  Supply  Dealers  Association,  Inc.,  an  organization 
having  35  members  with  37  stores  throughout  the  United  States,  affords  Clem  Rizzo, 
our  National  Treasurer,  and  every  other  member  of  this  Association  the  benefit  of 
its  huge  purchasing  power,  information  and  engineering  service.  This  organization 
which  was  founded  as  both  a  co-operative  buying  unit  and  as  a  Board  of  Trade  for 
Independent  Theatre  Equipment  and  Supply  Dealers  gives  the  advantage  not  only 
of  the  buying  power  which  runs  into  millions  of  dollars  annually,  but  sets  up  a  Code 
of  Ethics  for  fair  dealing  for  customers  and  manufacturers  that  must  be  observed. 
Aside  from  this  Code  of  Ethics,  each  owner  operates  entirely  on  his  own  without 
the  necessity  of  contract  approvals  or  forcing  the  sale  of  any  make  of  merchandise, 
and  the  other  paraphernalia  which  results  from  the  remote  control  of  a  central 
home  office.  This  feature  produces  a  more  flexible  business  than  can  be  achieved  by 
any  centralized  chain  store  and  enables  theatre  owners  to  do  business  with  local 
independents  whom  they  know,  and  at  the  same  time  purchase  the  latest  and  best 
type  or  kind  of  quality  equipment  in  the  field  at  the  lowest  possible  price,  consistent 
with  the  quality. 

The  fact  that  the  recent  Chicago  Convention  of  the  Independent  Theatre  Supply 
Dealers  Association,  Inc.,  found  represented  practically  every  manufacturer  of  the¬ 
atre  supplies,  is  the  best  proof  that  manufacturers  in  general  want  to  do  business 
with  the  Association  membership  and  are  lending  it  every  possible  co-operation  and 
encouragement. 

Clem  Rizzo’s  success  in  the  Philadelphia  territory  in  the  opening  of  his  modern 
fully  equipped  store  is  just  an  example  of  the  success  which  is  being  experienced 
and  the  progressive  strides  which  are  being  taken  by  the  Association  members  in 
other  parts  of  the  United  States. 

A  local  institution  offering  quality  equipment  and  supplies  at  competitive  prices 
certainly  warrants  the  support  of  local  exhibitors  who  derive  their  patronage  from 
local  citizens. 


THE  PHILADELPHIA  EXHIBITOR 


Sepl5'35 


39 


CLEM’S  DISTRIBUTES  QUALITY  MERCHANDISE 


Chicago  Cinema  Products 

Chicago  Cinema  Products  manufactures  one 
of  the  best  lines  of  equipment  in  its  particular 
line,  namely,  spotlights,  motor-driven  color 
wheel  units,  effect  machines,  magazines,  auto¬ 
matic  rewinds  (Underwriters’  approved),  re¬ 
wind  tables,  film  cabinets,  precision  parts  for 
projectors  and  a  complete  line  of  music  stands. 

The  automatic  rewind  which  they  manufac¬ 
ture  is  the  only  one  on  the  market,  as  far  as 
known,  bearing  the  Underwriters’  approval. 
This  means  many  safety  features  as  well  as  the 
most  efficient  method  of  rewinding  films,  thereby 
eliminating  fire  hazards  which  are  always  pres¬ 
ent  in  the  booth. 

Another  new  development  recently  put  on  the 
market  by  the  Chicago  Cinema  Products  Com¬ 
pany  is  Rotacolor — an  automatic  revolving  color 
spot  or  flood.  This  machine  is.  one  of  the 
finest  ever  manufactured  for  giving  color  and 
action  to  the  lobby,  foyer,  fountains,  pictures 
and  drapes.  Another  addition  to  the  Rotacolor 
line  is  a  unit  for  use  as  an  effect  machine  for 
projecting  moving  clouds,  smoke,  rain,  snow, 
slides  and  with  the  use  of  a  ripple  glass  for 
obtaining  beautiful  color  effects  and  designs. 
A  Rotacolor  unit  is  also  made  for  attaching  to 
the  side  of  the  port  hole  in  the  booth.  While 
running  titles  and  cartoons,  this  revolving  color 
wheel  unit  is  swung  in  front  of  the  projection 
machine,  producing  an  animated  color  effect 
that  injects  a  real  punch  to  this  part  of  the 
program.  The  use  of  Rotacolor  units  has  been 
found  to  increase  the  ability  of  any  exhibitor 
to  give  theatre  patrons  the  finest  in  showman¬ 
ship. 

During  a  period  of  fifteen  years,  the  Galla¬ 
gher  Orchestra  Equipment  Co.  were  the  leaders 
in  this  particular  field.  In  1929  this  company 
was  taken  over  by  the  Chicago  Cinema  Products 
Company,  who  now  manufacture  the  most  com¬ 
plete  and  up  to  date  line  of  orchestra  equip¬ 
ment  in  the  country. 

For  successful  presentation  of  stage  shows 
the  Chicago  Cinema  Products  Company  manu¬ 
facture  a  Mobile  Stage  Platform.  With  the 
use  of  this  Platform,  the  most  elaborate  and 
complete  stage  shows  can  be  produced.  The 
Platform  is  terraced,  carrying  the  musicians  and 
their  equipment  backward  and  forward  and 
the  various  sections  of  platform  can  be  raised 
and  lowered  at  the  music  director’s  command, 
allowing  for  a  large  variety  of  settings  and 
effects. 

The  Chicago  Cinema  Products  Company  has 
been  in  existence  for  twenty-five  years  and  has 
constantly  kept  pace  with  all  new  developments 
in  the  industry,  manufacturing  and  supplying 
the  theatre  supply  dealers  with  Quality  Products 
only. 

ALWAYS  IN  STOCK  AT  CLEM’S 


building  up  certain  frequency  bands  which 
might  otherwise  be  deficient  within  the  speaker. 
In  this  manner  it  is  possible  to  compliment  the 
original  speaker  by  the  use  of  additional  speak¬ 
ers  of  by  employing  a  horn.  A  fair  degree  of 
High  Fidelity  is  the  result,  but  at  the  expense 
of  considerable  decreased  efficiency. 

In  a  new  type  of  dynamic  speaker,  recently 
developed  by  Operadio  Manufacturing  Co.,  the 
engineering  staff  points  out  that  it  is  now  pos¬ 
sible  to  listen  to  a  single  speaker  in  which  uni¬ 
form  response  will  give  honest  account  of  true 
high  fidelity.  All  of  this  may  be  attributed  to 
the  perfection  and  intelligent  application  of  a 
curvilinear  cone.  The  curvilinear  cone  is  not 
exactly  a  new  development,  but  its  application 
so  successfully  embodied  in  the  Operadio  S-4 
series  of  electro-dynamic  speakers,  is  said  to 
mark  a  definite  milestone  in  High  Fidelity  re¬ 
production. 


A  Curvilinear  Cone  features  new  speaker 
chassis  development  by  Operadio 

SEE  CLEM  FOR  DETAILS 


Super-Lite  Lenses 

With  the  entire  picture  getting  its  enlarge¬ 
ment  and  clarity  through  the  projection  lens, 
this  is  a  vital  point  to  be  considered.  Sound 
also  is  dependent  on  the  perfection  of  the  lens 
on  the  sound-head. 

In  this  field  one  of  the  leaders  is  Super-Lite. 

The  construction  of  this  lens  deviates  radi¬ 
cally  from  all  previous  types  heretofore  known 
and  is  guaranteed  to  increase  the  illumination 
and  greatly  reduce  your  electricity  expense  on 
projection.  The  very  long  over-all  length  per¬ 
mits  the  rear  lens  to  come  as  close  as  possible 
to  the  gate  and  therefore  gather  all  the  light 
rays. 

Under  the  most  unfavorable  conditions  in  any 
theatre,  tests  for  oblique  throws  shows  that  the 
images  thrown  by  the  Super-Lite  lens  are  always 
clear  and  distinct. 

Special  attention  is  called  to  the  superior  color 
correction,  to  the  perfect  central  definition  and 
the  unequalled  flatness  of  field  with  practically 
no  astigmatism.  Reducing  the  number  of  sec¬ 
ondary  reflected  surfaces  from  IS  to  6,  it  has 
been  possible  to  produce  an  image,  which  has  no 
equal  as  regards  to  contract  in  black  and  white. 


ALWAYS  IN  STOCK  AT  CLEM’S 


Da-Lite  Screens 

Established  in  1908  Da-Lite  Screen  Company 
is  the  pioneer  in  its  particular  line — the  develop¬ 
ment  of  one  of  the  most  important  essentials  of 
good  projection,  the  screen. 

This  company  has  consistently  kept  pace  with 
the  progress  of  the  industry  in  steadily  improv¬ 
ing  its  product  to  meet  the  demands  for  better 
projection  and  have  been  one  of  the  leading 
factors  in  projection  improvement  by  reason  of 
constant  laboratory  research  for  betterment  in 
the  quality  of  its  product. 

With  the  advent  cf  sound.  Da-Lite  is  said  to 
have  made  the  first  sound  screen  that  amply  met 
the  requirements  of  the  talking  pictures.  Sub¬ 
sequent  improvements  in  the  mechanics  and 
methods  of  picture  projection  have  been  met 
promptly  and  satisfactorily. 


AN  INVITATION  TO  THE  LOCAL  INDUSTRY 

May  we  he  Honored  with  your  Presence 
at  the  Opening  o£ 


The  Newest  and  Finest  Independent 
Theatre  Supply  House  in  the  East 


New  Type  Loud  Speaker  Is  Designed 
by  Operadio 

For  a  long  time  High  Fidelity  reproduction 
from  a  single  speaker  unit  has  been  deemed 
quite  impossible.  The  usual  electro-Dynamic 
speaker  covers  a  certain  limited  range  of  the 
audio  frequencies.  In  order  to  stimulate  high 
fidelity,  additional  speakers  are  employed  to 
augment  the  principal  unit.  In  many  cases  a 
horn  is  used  with  the  single  speaker  to  assist  in 


J^ejtesl 


jLccateJ.  at 

1224  VINE  STREET 
Monday,  September  16th ,  1935 
'imenti  CLEM  RIZZO 


40 


Sepl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Through  days  of  depression  and  times  of  plenty  we  have  built  on  one  un¬ 
alterable  principle— CONSCIENTIOUS,  FRIENDLY  and  HONEST  SERVICE. 

We  have  realized  that  both  we  and  the  theatre  owner  buyer  will  be  in  business 
tomorrow— that  it  is  both  dishonesty  and  poor  business  to  load  an  exhibitor  with 
merchandise  he  cannot  use  or  foist  upon  him  a  product  that  won’t  stand  up  to  what 
we  guarantee.  Our  guarantee  has  been  our  sacred  obligation. 

•  That  we  have  on  our  books  and  enjoy  the  business  and  friendship  of  the  major- 

CLEM’S  Independent 

EVERYTHtNG  from  tft 
Our  NEW  SHOWROOMS:  1224  VINE  STREE 

*  MEMBER  INDEPENDENT  THEATRE  SUPPLY  DEALERS  ASSOCIATION 


THE  PHILADELPHIA  EXHIBITOR 


Sepl5'35 


41 


ity  of  the  leading  theatre  owners  of  the  territory  stands  as  irrefutable  evidence 
that  our  customers  respect  our  principles. 

•  Manufacturers,  too — respect  and  serve  the  supply  house  that  deals  fairly  and 
pays  its  bills. 

•  On  our  shelves  and  in  our  catalogues  will  be  found  every  dependable  product 
for  use  in  a  theatre  except  film.  Prices  right — guaranteed — and  serviced  with  the 
friendly  interest  that  has  spelled  success  for  30  years. 

MOTION  PICTURE  SUPPLY  STORE 

treet  to  the  ScreenJ 

HILADELPHIA,  PHONE:  SPRuce  1884 


42 


Sepl5'35 


THE  PHILADELPHIA  EXHIBITOR 


For  the  reason  that  operating  conditions — the 
width  of  house  and  type  of  light  source  in  use 
— affect  the  projection  efficiency  of  screens  to 
a  marked  extent,  Da-Lite  produces  three  dif¬ 
ferent  types  of  screen  surfaces,  including  the 
four  white  diffusing  surfaces  for  theatres  using 
high  intensity,  and  the  silver  and  beaded  types 
of  screen  for  narrow  and  medium  houses  em¬ 
ploying  low  amperage  light  sources.  Thus,  it 
is  pointed  out,  the  theatre  owner  is  offered  a 
greater  scope  in  selecting  a  screen  to  suit  the 
requirements  of  his  particular  type  of  house. 


THE  G-MAN  OF  YOUR  BOX-OFFICE 


Prevent  losses  that  can¬ 
not  be  measured.  Install  a 
Genister  machine  NOW! 


GENERAL  REGISTER  CORPORATION 

1540  Broadway,  New  York,  N.  Y. 


UNIVERSAL 

ELECTRIC  WELDING  CO. 

F-l-L-M 

WIRE  pppi  £  WELDED 
16M.M.  Rt  LL  J  35  M.M. 

OUTLAST  any  other 
type  of  film  reel  5  to  I 

— and  this  has  been  proven  by  actual  test 

9-16  37th  Ave.,  Long  Island  City,N.Y. 


The  theatre  owner  who  contemplates  modern¬ 
izing  his  theatre  or  making  equipment  improve¬ 
ments  should  not  overlook  the  importance  of 
carefully  examining  the  screen  to  determine  its 
efficiency.  Since  it  is  one  of  the  most  impor¬ 
tant  links  in  the  projection  system,  the  screen 
should  be  given  early  consideration  in  any  re¬ 
modeling  plans. 

There  is  definitely  no  point  to  spending  money 
for  other  projection  equipment  improvements 
unless  the  screen  is  in  good  shape — and  of  a 
type  that  is  best  suited  to  the  conditions  of 
operation.  A  worn-out  or  poorly  adapted  screen 
is  definitely  a  handicap  to  the  best  of  pro¬ 
jection  equipment  under  any  condition. 

SEE  CLEM  FOR  DETAILS 


Vulcan  Rectifier  Bulbs 

Vulcan  Rectifier  Bulbs  have  over  the  past 
13  years  rendered  high-grade  service  to  such  a 
great  number  of  exhibitors  throughout  the  coun¬ 
try  that  they  have  today  become  an  accepted 
standard  for  quality  in  the  motion  picture  field. 
These  bulbs  are  manufactured  in  a  very  modern 
plant  under  the  skillful  guidance  of  capable 
engineers  and  a  corps  of  efficient  and  skilled 
workers.  Improvements  are  constantly  added 
to  the  general  structure  of  the  product  which 
adds  to  their  long  and  efficient  life.  The  flex¬ 
ible  anode  contact,  an  unique  individual  design, 
and  which  has  been  responsible  in  a  large 
measure  for  avoiding  many  conventional  diffi¬ 


STANLEY  FRAMES 

Still  the  Best  in  Lobby  Frames  and 
Ticket  Booths 

Buy  them  at  CLEM'S 

• 

Best  Wishes,  Clem,  and  Congratu¬ 
lations  on  Your  Expansion 

STANLEY  FRAME  CO. 

442  W.  42nd  Street,  New  York 


ROTACOLOR  is  a  400  watt  Mazda 
spotlight  with  an  electric  motor- 
driven  6 -color  wheel  which  changes 
colors  every  ten  seconds.  Self¬ 
starting  motor;  41/o"  condenser; 
adjustable  size  spot  or  flood;  in¬ 
cludes  combination  suspension 
bracket  and  support  base.  Com¬ 
pact  and  easy  to  install — just  plug 
into  any  convenient  receptacle. 
For  110  volt,  AC  current,  $18.00, 
less  bulb.  For  110  volt,  DC  cur¬ 
rent,  $27.00,  less  bulb. 


BUY  CHICAGO  CINEMA  PRODUCTS 
FROM  CLEM’S  MOTION  PICTURE 

SUPPLY  HOUSE  •  Hundreds  of  theatres  all  over 


the  country  have  found  CHICAGO  CINEMA  Products  capable  of  saving 
them  money  in  cutting  down  on  costly  replacements.  When  you  need 


picture  machine  parts,  rewinds  or  spots  be  sure 
CHICAGO  CINEMA  line. 

Only  the  finest  workmanship  enters  into  CCP 
magazines,  known  for  their  superior  quality. 
Eighteen  inch  size,  most  frequently  used,  has 
aluminum  spider  bracket,  bronze  bushing,  brass 
hinges  with  strong  springs,  and  reinforced  door. 
Double  coat,  black  japan  baked-on  finish  on  out¬ 
side;  sprayed  aluminum  inside. 


Upper  magazine,  10", 
Lower  magazine,  10", 
Upper  magazine,  18", 
Lower  magazine,  18", 


Price  $25.00 

Price  $35.00 

Price  $50.00 

Price  $60.00 


to  investigate  the  entire 


BABY  SPOTLIGHT,  body  only  10"  long,  5%"  wide, 
small  enough  for  concealment  in  coves,  footlights, 
windows  and  other  restricted  spaces.  Ideal  for  pho¬ 
tographic  purposes.  Takes  250-4  00  watt  Type  G 
Mazda  bulb;  focus  adjustment  gives  wide  variation 
in  size  uf  spot.  Comes  complete  with  4  */> "  imported 
condenser,  6  ft.  cord  and  plug,  four  gelatine  color 
filters  in  metal  frames,  and  iron  support  base  with 
universal  joint.  Price .  . $7.00 


CHICAGO  CINEMA  PRODUCTS  COMPANY 

1750  North  Springfield  Avenue  -  -  Chicago,  Illinois 


culties  is  truly  significant  of  the  pioneering  re¬ 
search  constantly  being  carried  on  for  the  bet¬ 
terment  of  Vulcan  Rectifier  Bulbs. 

Vulcan  Products  Company  segregated  their 
Rectifier  Bulbs  and  the  motion  picture  field 
receives  only  such  bulbs  that  are  particularly 
adaptable  for  its  use.  This  company  is  possibly 
the  only  one  to  discriminate  along  such  lines. 

Vulcan  Products  Company  markets  the  larg¬ 
est  high-grade  line  of  rectifier  bulbs  of  its  type 
in  the  world. 

ALWAYS  IN  STOCK  AT  CLEM'S 


Radio-Mat  Slides 

The  Radio-Mat  Slide  is  called  the  “stationery 
of  the  screen."  It  is  furnished  in  the  proper 
size  for  a  projecting  machine,  and  comprises  a 
limp  paper  mat  with  a  projection  opening  in  the 
front,  on  which  red  paper  is  placed,  and  inside 


MARY’S 

FLOWER 

SHOPPE 


/ 


The  Official  Florist  of 
Film  Row  wishes  to  join 
with  the  rest  of 
CLEM  RIZZO'S 
many  friends  in  con¬ 
gratulating  him  on  his 
30th  Business  Birthday  . . 
and  wishing  him  many 
years  of  continued 
prosperity. 


THE  LOST  lh  FLOW6RS 
AT  ROASOhABLE  PRICOS 


2 1  8  North  1  3th  Street 


(Just  around  the  corner) 


PHILADELPHIA 


Phone : — 

RITtenhouse  7157 


Sepl5'35  pg.  43 


There  s  an  IDEAL  CHAIR 

for  every  theatre! 


. . .  and  in  the  Ideal  Chair 
you  find  new  ideas ,  new 
craftsmanship  and  new 
comfort  that  is  available 
only  in  IDEAL  Seating. 

The  smooth,  easy,  silent  opera¬ 
tion  . . .  the  instant  realization  of 
fullest  comfort  .  .  .  the  new  and 
improved  ball  bearing,  full  com¬ 
pensating,  self-aligning  hinge  .  . . 
six  cushioning  stops  that  effect 
absolute  silence. 

The  hinge  requires  no  oiling  or  servicing  as  the  bearings  are 
packed  in  grease  and  completely  enclosed  and  protected  from 
dust  and  dirt.  #  Have  CLEM  show  you  our  newest  literature. 


Congratulations 
and  BestWishes 


to 


Clem  Rizzo 

★ 

on  his  30th 
Anniversary 


IDEAL  SEATING  COMPANY 

GRAND  RAPIDS . MICHIGAN 


Manufacturers  of  Ideal  Theatre  Chairs  « — »  Sold  and  Serviced  by  CLEM’S 


44 


Sepl5'35 


THE  PHILADELPHIA  EXHIBITOR 


of  which  is  celluloid  in  amber,  green  or  white. 
The  entire  mat  is  placed  in  a  typewriter,  the 
ribbon  thrown  off,  and  the  message  typed 
directly  on  the  red  paper.  This  paper,  together 
with  the  back  of  the  mat  is  then  removed,  and 
the  celluloid,  which  retains  the  message,  together 
with  the  mat  frame  is  placed  between  cover 
glasses  and  projected. 


SutfwmicL, 

J  RADIO  TUBES 
We  carry  a  com¬ 
plete  stock  and 
will  welcome  an 
opportunity  to 
quote  you  prices. 

CLEM’S 

INDEPENDENT  MOTION 
PICTURE  SUPPLY  HOUSE 


By  use  of  the  Radio-Mat  Slide  results  of  such 
events  as  national  elections  can  be  flashed  on 
the  screen  within  one  minute  from  the  time 
such  results  are  received  at  the  projection 
booth.  They  have  achieved  wide  popularity  for 
all  types  of  announcements  in  theatres,  such  as 
local  news,  advertising  flashes,  contest  an¬ 
nouncements  and  weather  reports. 

They  are  manufactured  by  the  Radio-Mat 
Slide  Co.  of  New  York. 

ALWAYS  IN  STOCK  AT  CLEM'S 


General  Registers 

The  heart  of  your  theatre  is  really  your  box 
office.  Theatre  owners  go  to  great  expense  in 
their  endeavor  to  favorably  impress  their 
patrons.  Yet  the  box  office,  which  has  the  first 
and  closest  contact  between  the  management 
and  the  patrons,  does  not  always  receive  the 
consideration  which  it  deserves.  It  is  your 
contact  point  with  your  patrons,  therefore,  isn’t 
it  important  to  give  it  a  neat,  up-to-date,  busi¬ 
ness-like  appearance,  avoiding  untidy  rolls  and 
racks  by  tickets  by  using  a  General  Register 
product  ? 

Then  consider  serving  your  patrons  faster 
and  more  conveniently,  preventing  walk-aways 
by  reducing  waiting  lines,  simplifying  ycur 
cashier’s  work  and  promoting  accuracy  by  elim¬ 
inating  lost  motion  in  ticket  selling  and  change 
making,  thus  leaving  time  for  friendly  service. 
Shortening  of  waiting  lines  means  less  conges¬ 
tion  and  lessens  the  possibility  of  patrons  becom¬ 
ing  discouraged  and  walking  away.  Mere 
patrons  admitted  means  better  business  done. 

General  Register's  Genister  is  admittedly  the 
quality  product  of  its  field. 


Universal  Wire  Reels 

Wire  film  reels  made  by  the  Universal  Elec¬ 
tric  Welding  Company  are  claimed  to  be  the 
most  economical  reel  as  to  strength  and  lasting 
quality. 

If  injured  by  dropping  and  the  wire  bent,  the 
wire  can  be  readily  straightened  or  the  rims 
put  back  into  shape  by  any  novice. 


V ALLEN,  INC. 


Originators  and  Manufacturers 
of  Unmatched,  Noiseless 
CURTAIN  TRACKS,  CON¬ 
TROL  EQUIPMENT  and 
Special  Operating  Devices 

AKRON ,  OHIO 


We  admire  the  consci¬ 
entious  effort,  honesty 
and  hard  work  that  has 
made  CLEM  RIZZO 
successful  . 
Congratulations! 


When  you  need  eurbons 

Complete  Stocks  of 

NATIONAL  PROJECTOR  CARBONS 

are  always  on  hand 
ready  for  prompt  delivery 


CLEM’S  INDEPENDENT 
MOVIE  SUPPLY  HOUSE 

1224  Vine  Street  •  •  •  •  Philadelphia 


Sepl5'35  pg.  45 


OUR  COMPLIMENTS  TO 
CLEM  RIZZO 


We  join  gratefully  in  celebration  of  Clem  Rizzo’s  thirtieth  anniversary 
in  the  moving  picture  business — the  event  that  marks  his  establishment 
in  elegant  new  quarters  on  Philadelphia’s  Film  Row  .  .  .  Not  only 
do  we  extend  our  heartiest  compliments  to  the  proprietor  of  Clem’s 
Motion  Picture  Supply  House,  but  as  well  to  his  exhibitor  customers 
whose  good  fortune  it  is  to  have  such  efficient  equipment  and  supply 
service  at  their  disposal  .  .  .  Clem  Rizzo  has  for  many  years  been 
one  of  our  most  successful  distributors  of  Da-Lite  Screens.  The  wide¬ 
spread  confidence  and  friendship  he  enjoys  among  theatre  owners  by 
reason  of  square  dealing  and  dependable  merchandise  reflects  favor¬ 
ably  on  our  product,  and  unquestion-  _ 

ably  accounts  for  the  steadily  in¬ 
creasing  number  of  Da-Lite  Screen 
installations  in  the  Philadelphia  ter¬ 
ritory  .  .  .  Thirty  years  of  honest 
effort  in  service  to  the  theatre  indus¬ 
try  is  being  rewarded  and  we  believe 
the  occasion  merits  a  rousing  tribute 
to  Clem  Rizzo. 


THREE 


DAijTF 


TYPES 


SCREENS 

Regardless  of  the  width  of  your  auditorium  or  the 
kind  of  light  source  you  are  now  using,  you  can 
be  sure  of  best  results  with  a  new  Da-Lite  Screen. 
Of  the  three  different  types  there  is  one  that  will 
meet  your  requirements  exactly.  i4s£  Clem  Rizzo. 


DA-LITE  SCREEN  CO.,  Inc 

2715-23  North  Crawford  Ave.,  CHICAGO,  ILL. 


46 


Sepl5'35 


THE  PHILADELPHIA  EXHIBITOR 


The  operator  can  judge  the  amount  of  film  on 
the  reel  and  the  film  is  kept  in  better  condition 
by  the  open  sides.  It  is  easily  threaded  in  the 
hub  which  every  operator  will  appreciate. 

In  the  case  of  demountable  reels,  the  wire 
reel  is  the  only  truly  demountable  reel  made 
and  the  side  can  be  easily  and  quickly  removed 
by  loosening  a  few  screws  and  the  new  side  re¬ 
placed  by  tightening  up  the  same  screws. 

Wire  reels  can  be  had  for  both  16  mm  and 
35  mm  with  no  limitation  as  to  size.  The  16 
mm  run  from  400  ft.  up  to  2000  ft.  and  the 
35  mm  from  1000  ft.  to  2000  ft.  and  up  to  24 
inch  sides  special. 


ALWAYS  IN  STOCK  AT  CLEM'S 


Cetron  Photo  Cells 

It  might  be  well  said  that  no  sound  equip¬ 
ment  is  any  better  than  the  photo  cell  that  is 
used  in  it  and  if  sound  equipment  is  to  perform 
at  its  best  then  the  best  in  photo  cells  must  be 
used.  Most  sound  equipment  manufacturers 
realized  this  when  they  adopted  the  world 
famous  Cetron  photo  cells  for  use  as  initial 
equipment  in  their  projectors.  The  wide  spread 
adoption  of  Cetron  photo  cells  by  sound  equip¬ 
ment  manufacturers  has  come  entirely  as  a 
result  of  exhaustive  competitive  tests  wherein 
Cetrons  proved  their  ability  to  give  better 
sound,  greater  volume,  clearer  tone  and  last 
longer  than  others. 

Each  Cetron  photo  electric  cell  is  manufac¬ 
tured  of  the  finest  materials,  to  exacting  stand¬ 
ards,  under  rigid  supervision.  They  have  many 
points  of  superiority  which  can  easily  be 
proven  by  a  side  by  side  test.  They  are  manu¬ 
factured  in  a  wide  range  of  over  thirty-five 
different  types,  there  being  one  for  every  sound 
system  in  use  today. 


Patronize  these 
advertisers  ! 

TELL  THEM  "I  SAW 
IT  IN  THE  EXHIBITOR" 


VOIGT 


DECORATIVE  THEATRE  LIGHTING 
[Best  Wishes'jo  CLEM'RIZZO  J 


I2™£r Monl-oomery  Ave.  Phila.Pa 


"At  "At  ^  “We  have  been  using  your 
tickets  for  the  past  20  years  and  we  have  always 
found  them  satisfactory  in  quality.  The  num¬ 
bers  have  been  accurate  and  exactly  as  we  have 
requested.  Delivery  has  always  been  prompt,” 
writes  Thomas  D.  Goldberg,  Manager  of  the 
Walbrook  &  Harford  Theatre,  Baltimore,  Md. 


Roll  and  Machine  Tickets,  Reserved  Seat  Tickets, 

Ticket  and  Pass  Books 

GUARANTEED  NUMBERING 

Tel:  SPR.  2800 

GLOBE  TICKET  COMPANY 

112  North  12th  St.  Phila.,  Penna. 


Ser_viee^  Counts_! 

In  film  delivery  or  in  the  supply  and  equipment 
business  the  measure  of  a  company’s  success 
is  in  direct  proportion  to  the  Service  which 
they  render. 

Congratulations  to  CLEM  RIZZO  —  he  must  have 
rendered  Service! 


H0RLACHER  DELIVERY  SERVICE,  INC. 

NEW  YORK  •  PHILADELPHIA  •  BALTIMORE  •  WASHINGTON 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


Sepl5’35  pg.  47 


'CLEM'  SELLS 


Projectors 

PROVEN  BEST  BY  ACTUAL  TEST 

•  Leaders  in  the  theatre  equipment  field 
agree  rather  consistently  upon  the  high  quality 
of  Kaplan  products,  an  opinion  which  reflects 
the  favorable  recognition  of  theatre  owners 
throughout  the  world.  They  know  that,  while 
every  modern  improvement  in  design  is  utilized 
to  make  Kaplan  projectors  more  efficient,  new 
ideas  are  adopted  only  after  trials  that  defi¬ 
nitely  prove  them  “best  by  actual  test.”  This 
method  of  carefully  planned  development  can 

be  relied  upon  to  assure  dependable  operation 
and  long  machine  life. 

•  Kaplan  projectors  are  adaptable  to  any  of 
the  leading  sound  systems. 


•  While  this  splendid  projector  was  still  in  the  creative  stage, 
Kaplan  Sure-Fit  Parts  had  already  been  acknowledged  the 
standard  of  quality  completely  “interchangeable”  with  Simplex 
parts.  Their  accepted  superiority  to  other  products  lies  in 
precision  of  manufacture,  which  requires  each  part  to  undergo 
a  micrometer  test,  allowing  minimum  tolerances.  Only  by 
such  painstaking  inspection  can  real  perfection  be  attained. 


Distributed  by 


CLEM’S  MOTION  PICTURE  SUPPLY  HOUSE 


12  2  4  VINE  STREET  •  PHILADELPHIA,  PA. 


48 


Sepl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Ideal  Theatre  Chairs 

The  many  unique  refinements  of  the  Ideal 
Chair  have  brought  it  very  much  into  the  lime¬ 
light  the  last  few  years. 

Such  features  as  the  patented,  silent,  full  ball¬ 
bearing,  compensating  hinge  assure  noiseless 
and  easy  operation  when  the  seats  are  raised 
or  lowered.  This  hinge  needs  no  periodical 
oiling,  greasing,  or  servicing. 

These  hinges  of  steel  are  used  in  conjunction 
with  cast  iron  standards,  cast  iron  for  rigidity, 
steel  for  flexibility.  In  other  words,  all  moving 
parts  of  steel  and  all  stationary  centers  and  ends 
of  cast  iron. 

The  Ideal  Chair  offers  the  last  word  in  end 
standards  from  the  ornate  to  the  simple  but 
elegant  embodiments  of  the  neo-classic  type. 

The  Ideal  Seating  Company  has  long  been 
known  for  their  exceptional  ability  in  the  manu¬ 
facture  of  upholstered  parts  for  theatre  chairs. 

The  Ideal  Chair  can  be  had  in  all  types  of 
seat  and  back  constructions,  from  the  full 
veneer  chair  to  the  deluxe  spring  back  and  seat 
loge  type  chair. 

The  all  important  feature  of  correct  posture 
to  assure  complete  comfort  of  the  chair  is  the 
result  of  long  experimental  work  on  the  part 
of  the  Ideal  Seating  Company. 

SEE  CLEM  FOR  DETAILS 


Voigt  Company 

For  a  quarter  of  a  century  Voigt  Company 
has  collaborated  with  theatre  architects  and 
operators  in  the  design  and  production  of  Deco¬ 
rative  Lighting  Equipment  for  Theatres. 

Experience  has  put  into  their  designs  all  the 
carefully  studied  features,  unique  in  theatre 
illumination  and  decoration,  and  usually  avail¬ 


able  only  in  special  designs.  Stock  designs  and 
patterns  afford  economical  installations  without 
delay  and  suited  to  the  requirements.  Beyond 
this  there  is  a  seasoned  staff  of  designers  and 
illuminating  engineers  whose  contact  with  the 
theatre  industry  well  equips  it  for  the  design  of 
special  installations. 

ALWAYS  IN  STOCK  AT  CLEM'S 


Strong  Lamps 

To  meet  today’s  demand  for  more  light  at 
reduced  operating  cost,  the  Strong  A.  C.  Mogul 
projection  arc  lamp  has  been  perfected. 

Here  is  an  arc  that  operates  smoothly  and 
quietly  on  alternating  current.  This  lamp  is 
intermediate  in  light  intensity  and  operating 
costs,  between  the  low  intensity  arc  and  the 
hvlow.  It  is  especially  designed  to  meet  the 
needs  of  the  medium-sized  theatres,  that  are 
now  using  low  intensity  arcs,  but  which  require 
more  light,  as  the  result  of  the  installation  of 
enlarged  porous  screens  and  where  the  operat¬ 
ing  costs  of  hylows  would  be  prohibitive. 

The  operating  costs  are  surprisingly  low.  The 
over-all  cost  of  current  and  carbons  are  slightly 
lower  than  with  your  present  arcs  operating  at 
30  amperes,  but  the  A.  C.  Mogul  will  project 
twice  as  much  light  and  will  pay  a  profit  in 
increased  patronage  and  good  will. 

The  light  is  a  brilliant  white  with  just  a 
tinge  of  blue,  which  gives  a  realistic  daylight 
effect  to  the  projected  picture.  If  you  are  now 
using  low  intensities,  your  present  light  will 
appear  a  muddy  yellow  by  comparison. 

The  A.  C.  Mogul  projects  twice  as  much 
light  as  a  low  intensity — light  that  will  penetrate 
those  dark  films  and  at  a  cost  within  your 
means. 


Now  getting  down  to  your  own  problem,  if 
you  are  using  low  intensity  arcs  and  are  trying 
to  project  a  large  picture,  we  suggest  a  demon¬ 
stration  of  the  Strong  A.  C.  Mogul  in  your  own 
theatre,  to  show  how  it  will  improve  the  quality 
of  your  projection  and  at  the  same  time  lower 
your  operating  costs. 

SEE  CLEM  FOR  DETAILS 


Talk  from  your 
screen  with  quickly 

typewritten 

MESSAGES 

50  Radio-Mats  $1.50 
White,  Amber,  Green 
l  Accept  no  substitute  a 


•  js  the  Stationery  of  the  Screen 


Compliments 

and 

Best  Wishes  to 
Our  Dealer 

Clem  Rizzo 


Best  Wishes 

from ^ 

LOU 

KROUSE 

PHILADELPHIA  MOVING  PICTURE  MACHINE  OPERATORS 

PROTECTIVE  UNION 

LOCAL  No.  307 

International  Alliance  Theatrieal  Stage  Employees  and  Moving  Picture  Machine  Operators 

of  United  States  and  Canada 

Sepl5'35  pg.  49 


When  you  need 

CARPET 

For  Your  Theatre 


Look  over  the  attractive  and  distinctive  line  of 

Wilton  Carpets 

on  display  at  CLEM’S  New  Showrooms 

Manufactured  by 

THE  PHILADELPHIA  CARPET  CO. 

"Makers  of  Quality  Carpets  Since  1846 " 


NOTE — These  carpets  are  all  produced  from  standard  blends  of 
stock-dyed  carpet  yarns  carried  in  stock  in  enormous  quantities. 
This  standardization  of  yarn  quality  and  the  carrying  of  large 
stocks  of  yarns  is  the  best  insurance  we  can  offer  with  respect  to 
uniform  standard  carpet  qualities. 

Furthermore,  stock-dyed  yarns  give  level,  clean  cut  (free  from 
streaks)  carpet  and  make  the  designs  stand  out,  sharp  and  clear. 
Also,  heavier  than  the  average  Wilton  yams  are  used,  giving 
these  carpets  a  well  covered,  non-grinning  surface,  which  insures 


maximum  service. 


50 


Sepl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Vallen  Controls  and  Track 

There  is  a  Vallen  Curtain  Control  and  Track 
suitable  to  every  stage  purpose.  Controls  are 
fully  automatic  and  only  by  their  use  may  cur¬ 
tains  be  instantly  stopped  or  reversed  at  any 
point  of  travel  by  pressing  one  button.  Vallen 
alone  can  supply  ball  bearing  tracks  guaranteed 
for  a  lifetime  of  service. 

The  new  Vallen  factory  at  Akron,  Ohio,  pro¬ 
vides  adequate  facilities  for  modern  manufac¬ 
ture  and  for  any  difficult  or  special  stage  prob¬ 
lems. 

Vallen,  Inc.,  manufactures  the  following 
products : 

Aero  Speed  Control. 

Control  for  Vertical  Lift. 

Syncontrol. 

Junior  Control. 

Light-Duty  Control. 

Control  to  “Fly.” 

Noiseless  All-Steel  Safety  Track. 

Noiseless  Heavy-Duty  All-Steel  Track 

All-Steel  Light-Duty  Track. 

Curved  or  cyclorama  Track. 

Screen  Modifier. 

Ventilaire  Adjustable  Volume  Fan. 


SEE  CLEM  FOR  DETAILS 


Kaplan  Projectors 

Kaplan  Projectors  and  Kaplan  Sure-Fit  parts 
have  proved  by  actual  experience  the  equal 
and  in  some  cases  superior  to  any  similar  pro¬ 
ducts  on  the  market. 

The  micrometer  tested  feature  alone  has  re¬ 
ceived  great  praise  and  commendation  from  the¬ 


atre  owners  and  operators.  This  feature  guar¬ 
antees  that  every  part  of  the  projection  machine 
sold  under  the  Sure-Fit  Name  has  received  a 
thorough  examination  with  the  use  of  a  microm¬ 
eter  to  test  its  uniform  shape,  size  and  accuracy. 

There  is  never  a  question  of  a  Sure-Fit  part 
not  fitting. 

ALWAYS  IN  STOCK  AT  CLEM’S 

Congratulations  and  Best 

Wishes  to  CLEM  RIZZO 

for  Continued  Success  In 
His  N  ew  Location. 

GOLDBERG  BROTHERS 

Manufacturers 

Aluminum  Reels 

(35  MM.  AND  16  MM.) 

Rewinds 

m 

3500  Walnut  Street 

Denver,  Colo. 

ALWAYS  IN  STOCK  at  CLEMS! 


Congratulations  CLEM! 

Our  best  wishes  for  a  big  success 
in  your  new  location 

Mr.  Exhibitor — When  you  want  the 
best  in  photo  cells  ask  Clem  for 

CETRONS - the  world’s  finest  by  test! 

Used  by  most  sound  equipment  manu¬ 
facturers  and  thousands  of  theatres - 

they  will  improve  your  sound - last 

longer  and  cost  less. 

Order  a  pair  from  Clem  today 

CLEM’S 

Motion  Picture  Supply  House 
1224  VINE  STREET 
Philadelphia,  Pa. 

MANUFACTURED  BY 
CONTINENTAL  ELECTRIC  CO. 

St.  Charles.  5,  Illinois 


Congratulations . . . 

CLEM  RIZZO  and  your  staff 

You’ve  been  a  hard  and  conscientious  workman  for  every  one  of  the 
thirty  years  .  .  .  and  our  most  sincere  hope  is  that  for  many  years 
we  will  still  be  doing  business  with  you  and  again  be  given 
the  opportunity  to  wish  you  continued  success. 


SENTRY 

Safety  Controls 


SENATOR 

Automatic  Changeovers 


ALLEGHENY  AVENUE  at  TENTH  STREET 
PHILADELPHIA,  PA. 


ALLEGHENY  AVENUE  at  TENTH  STREET 
PHILADELPHIA,  PA. 


Sepl5'35  pg.  51 


FLEXI-TONE 


is  the  Sound  System  Successful 

Theatremen  ore  using 


Best  sound  possible  .  .  .  Reasonable  Cost  .  .  . 
No  exorbitant  service  charges 

In  the  Flexi-Tone  Sound  System  Operadio  has  now  made  it  possible  for 
any  theatre  to  provide  just  exactly,  and  down  to  the  most  minute  detail, 
the  excellent  quality  of  sound  reproduction  that  satisfies  the  most  critical 
listeners. 

The  secret  of  perfect  illusion  in  moving  picture  production  is  Sound 
Control.  To  be  able  to  blend  the  tones  “by  mixing”  the  output  of  the 
entire  system  to  suit  the  individual  tastes  of  the  management  or  peculiar 
acoustical  conditions  of  the  house  is  a  long  stride  toward  perfection. 
Operadio  has  now  accomplished  just  that  in  the  Flexi-Tone  theatre  sound 
system.  It  is  far  superior  to  the  filter  system  or,  for  that  matter,  any 
other  method  ever  devised  to  take  care  of  the  extended  frequencies — 
extreme  high  or  low  tones — in  sound-film  reproduction. 

The  system  is  designed  for  operation  in  theatres  of  all  classes  and  sizes, 
but  particularly  in  larger  houses,  where  extreme  conditions  exist  and 
where  the  best  possible  sound  reproduction  is  demanded.  For  this  latter 
class  of  house  the  Operadio  Flexi-Tone  sound  system  offers  a  positive 
solution  to  a  long  existent  and  trying  problem.  For  the  smaller  house, 
it  provides  an  opportunity  to  feature  the  best  sound  possible  at  reasonable 
cost  and  without  exorbitant  service  charges. 


Flexi-Tone  Amplifier,  Model  R  P  D,  show¬ 
ing  spare  amplifier  unit  panel  installed  on 
rack,  for  use  on  Dual  Channel  installations 
— also  available  in  a  single  channel  sys¬ 
tem,  each  system  completely  contained  in 
an  attractive  panel,  68  inches  high,  22 
inches  wide,  and  18  inches  deep.  The 
system  embodies  these  closely  related 
functions:  Amplification,  speakers,  volume 
control,  and  change-over  facilities. 


MANUFACTURING  COMPANY 


ST.  CHARLES,  ILLINOIS 


Export  Division,  347  MADISON  AVE.,  NEW  YORK,  N.  Y. 


Write  for  Bulletin  91,  or  order  direct  from 


CLEM’S  MOTION  PICTURE  SUPPLY  HOUSE 


52 


Sepl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Congratulations 

It  gives  us  great  pleasure 
to  extend  our  sincere  con¬ 
gratulations  to  the  house 
of  CLEM'S  on  this  their 
30th  anniversary  in  the 
Motion  Picture  Business. 

May  their  new  home  at 

1224  Vine  Street,  Phila¬ 
delphia,  fulfill  their  fondest 
hopes. 

HOLMES  PROJECTOR  CO. 

Manufacturers  of  the  world  renowned 
35  M/M  Holmes  Projector  and  the  new 
challenge  to  all-comers  in  16  M/M 
projectors. 

1816  ORCHARD  ST.  CHICAGO,  ILL. 


VULCAN 

J^ccti^tet 

BULBS 


The  High  est  Grade  and 

Finest  on  the  Market! 


~  / / anujaclutetl  nif 

VULCAN  PRODUCTS  CO. 

30  Clinton  St.  Newark,  N.  J. 


Always  in  stock  at 

CLEM'S 


ROSCO 

QUALITY  PRODUCTS 

Film  Cement 
Film  Cleaner 
Film  Splicer 
Film  Timing  Scale 
Film  Black  Lacquer 
Film  Preserving  Fluid 
Film  Emulsion  Remover 
• 

Metal  Polish 
Lamp  Coloring 
Perfume  Spray 
Gelatine  Sheets 
Chewing  Gum  Remover 
Fire  Extinguisher  Liquid 
Cleaner  for  Projection  Machines 

Always  in  Stock  at  CLEM'S 

ROSCO  LABORATORIES 

367  HUDSON  AVENUE 
BROOKLYN,  NEW  YORK 


The  only  guaranteed 
100%  coverage  in 
the  industry,^ 


Jay  Emanuel  Publications 

A 

The  Philadelphia  Exhibitor 
The  National  Exhibitor 
The  N.  Y.  State  Exh:bitor 

• 

Published  by  an  exhibitor  for 
exhibitors  -  for  more  than  17 yi  years I 


tv  ve.i 


n-clitaL  L  \~.te  //v 


STRONG 

Automatic  Reflector  Type, 


Projection  ARC  LAMPS 

Can  be  relied  upon  to  deliver  an  abundance  of  crisp, 
white  light  .  .  .  silently  .  .  .  automatically  ...  at  lower 
operating  cost. 


Where  demands  are  exacting  .  .  .  tests  severe  .  .  .  and 
long  service  expected,  the  superior  design  and  workman¬ 
ship  of  Strong  lamps  are  appreciated. 


Your  patrons  have  a  right  to  expect  good  projection. 
You  owe  it  to  yourself  to  see  the  vivid  beauty  of  a  picture 
projected  in  your  own  theatre  with 


STRONG  LAMPS 


Arrange  today  for  a  demonstration 


The  Strong  €lectric  Corporation 

Toledo,  Ohio 


Sale  l9  CLEM  RIZZO 


54 


Sepl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Holmes  Projector 

The  new  ball  bearing  Holmes  Educator  is 
years  in  advance  of  all  others.  Of  sturdy  con¬ 
struction,  this  unit  which  combines  picture  and 
sound  mechanism  in  one  aluminum  casting  is  the 
first  and  only  sound  film  projector  on  the  mar¬ 
ket  in  which  this  feature  can  be  found.  The 
finest  ball  bearings  are  used  throughout  in  place 
of  sleeve  bearings  and  are  entirely  enclosed  and 
run  in  a  grease  bath.  This  feature  entirely  elim¬ 
inates  the  use  of  the  old  messy  oil  can.  Another 
feature  is  that  all  the  moving  parts  are  en¬ 
closed  in  a  sealed  housing. 

The  Educator  can  be  furnished  with  either 
one  or  two  thousand  foot  magazines  and  can 
be  delivered  either  mounted  on  a  stand  or  on  a 
three  point  pedestal. 

ALWAYS  IN  STOCK  AT  CLEM'S 


Stanley  Frames 

Manufactured  by  one  of  the  oldest  and  largest 
frame  and  ticket  booth  houses  Stanley  Frames 
are  the  leaders  in  their  field. 

Every  modern  artistic  design  and  architec¬ 
tural  detail  is  adopted  and  closely  followed  by 
their  engineers. 

In  the  fabrication  of  Stanley  Frames,  only  the 
best  of  materials  that  will  withstand  the  damp¬ 
ness,  sun  heat  and  consistently  changing  atmos¬ 
phere  are  used. 

A  catalogue  giving  hundreds  of  designs  and 
motifs  may  be  had  on  demand  and  an  excep¬ 
tional  modernistic  frame  is  at  present  on  view 
in  Clem’s  supply  store. 

SEE  CLEM  FOR  DETAILS 


Rosco  Products 

Among  the  principal  popular  accessories  man¬ 
ufactured  by  this  well-known  manufacturing 
house  are  the  following :  Colorine  in  clear  bril¬ 
liant  colors  that  give  the  effect  of  colored  glass ; 
Opaline  especially  desirable  for  sign  lamps  as 
it  produces  a  hard  smooth  polished  surface,  and 
Glo-Color  for  interior  lighting  which  produces  a 
finish  equal  to  the  sprayed  colors  sold  by  lamp 
factories. 

Rosco  also  manufactures  film  cement,  chew¬ 
ing  gum  remover,  film  lacquer,  fire  extinguisher 
liquid,  etc.,  and  all  their  products  are  of  a  uni¬ 
form  high  standard  and  quality. 

ALWAYS  IN  STOCK  AT  CLEM'S 


Sentry  Safety  Controls 

Over  a  period  of  years  there  is  one  safety 
control  which  has  stood  out  as  the  standard 
of  excellence  and  the  greatest  guarantee  of 
actual  performance. 

Sentry  Safety  Controls  with  their  feature  of 
regular  servicing  by  factory  representatives 
have  proven  that  like  every  other  piece  of  intri¬ 
cate  precision  equipment,  safety  controls  require 
regular  attention. 

The  theatre  owner  who  neglects  to  provide 
adequate  safety  measures  in  every  department 
of  his  theatre,  but  especially  around  the  inflam¬ 
mable  departments  of  his  booth,  is  gambling 
with  the  lives  and  safety  of  his  patrons  in  addi¬ 
tion  to  the  security  of  his  own  investment. 

SEE  CLEM  FOR  DETAILS 

Valuable  Office  Staff 
Aids  New  Stored  Progress 

A  valuable  staff  assists  Clem  Rizzo  in 
taking  care  of  the  territory’s  equipment 
needs. 

Chief  repairman  is  Howard  Burkhardt,  who 
started  with  Clem  when  he  went  into  business 
for  himself.  Before  that  he  was  chief  repair¬ 
man  for  Stanley  Company. 

In  charge  of  service  for  theatres  is  Francis 
Hilgate,  who  is  well  experienced. 

General  assistant  to  Clem  is  Ted  Rizzo,  his 
brother. 

Office  manager  is  Miss  Eulalia  Hurley,  who 
is  also  in  charge  of  credits  and  accounting, 
and  also  serves  in  an  advisory  capacity. 

Bookkeeper  is  daughter  Pauline  Rizzo  with 
Mazie  Rizzo  taking  care  of  the  stenography. 

This  capable  staff  is  ready  to  serve  all  clients 
in  the  new  quarters,  which  are  not  only  modern 
in  every  respect  but  which  have  1600  square  feet 
cf  space. 


National  Carbons 

The  outstanding  manufacturers  of  carbons  in 
the  world  with  all  of  the  resources  of  engineer¬ 
ing,  research  and  years  of  experience,  have  pro¬ 
duced  the  National  Carbon.  Known  as  the 
standard,  their  quality  is  always  uniform  and 
of  the  first  grade. 

The  theatre  owner  who  wishes  to  run  a  mod¬ 
ern  class  theatre  must  devote  consideration  to 
the  clearness,  steadiness  and  brightness  of  his 
reflected  picture  and  as  this  is  to  a  large  extent 
dependent  on  his  arc  light,  it  is  poor  economy 
to  use  cheaper  carbons. 

Sold  at  a  fair  price,  consistent  with  their 
qualities,  National  Carbons  are  sold  at  all  reput¬ 
able  supply  stores. 

ALWAYS  IN  STOCK  AT  CLEM'S 


*7  he  Best 

Service  from 
All  Shore  Points 

With  the  coming  of 
autumn  New  Jersey 
Messenger  Service  again 
offers  its  seashore  deliv¬ 
ery  service,  whereby  film 
men  can  have  their  pos¬ 
sessions  moved  from 
their  summer  apartments. 

This  service  has  been  in 
operation  for  many  years 
and  is  safe,  efficient  and 
low  priced.  You  can  feel 
assured  your  belongings 
will  receive  the  best 
handling  by  our  capable 
and  experienced  men. 

You  can  depend  on  New 
Jersey  Messenger  Serv¬ 
ice  for  its  records  show 
no  missouts  at  any  time. 

NEW  JERSEY 

MESSENGER  SERVICE 

250  N.  Juniper  St.  Myer  Adleman 
PHILADELPHIA  Prop. 

Spr.  9355  Loc.  8787  Race  9444 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


THE  PHILADELPHIA  EXHIBITOR 


Sepl5'35 


55 


He 

TOOK  DOWN 
THE  SIGN 


We  know  a  theatre  owner  (name 
on  request)  who  was  convinced 
he  couldn’t  make  money,  so 
much  so  that  he  offered  the  house 
for  sale.  A  buyer  turned  up  who 
said  he  knew  he  could  make  the 
place  show  a  profit,  by  putting 
in  RCA  Photophone  High 
Fidelity  Sound.  This  made  the 
exhibitor  think  that  maybe 
what  the  Photophone  salesman 
had  been  telling  him  was  true. 
So  he  placed  an  order  with  us, 
knowing  that  if  he  wanted  to 
sell  later,  he  could  add  to  the 
sale  price  the  value  of  his  equity 
in  the  Photophone  equipment. 

The  installation  was  made  in 
a  jiffy,  and  from  that  day  the 
theatre  commenced  to  show  a 
profit.  For  sale?  NO! 


★  Photophone  builds  cus¬ 
tomer  satisfaction,  and 
thereby  increases  box  office 
receipts.  Case  after  case 
proves  this. 


RCA  MANUFACTURING  CO.,  INC. 
CAMDEN  •  NEW  JERSEY 


READING 


Park,  C.  G.  Keeney,  manager,  announced 
talking  movies  of  Huey  Long  in  the  same 
issue  of  the  newspaper  that  told  of  Long  s 
death. 

Film  houses  here  did  a  fair  volume  of  busi¬ 
ness  Sunday  and  weekday  regardless  of 
heavy  competition  from  the  Reading  Fair. 

Shillington,  Reading  suburban  theatre,  cele¬ 
brated  its  first  anniversary  with  Shirley 
Temple  in  "Curly  Top.”  This  house  runs 
three  shows  every  Friday  and  Saturday 
nights,  a  Saturday  matinee,  with  two  shows 
every  other  night.  A  Hershey  chocolate 
bar  is  given  each  child  at  Saturday 
matinee. 

All  free  notices  are  out  of  all  Reading  news¬ 
papers  now.  Looked  like  a  good  move 
when  first  started  three  years  ago  by  the¬ 
atre  men  seeking  lower  rates,  but  now 
they’re  sorry.  They  get  only  their  paid 
space  and  nothing  else,  no  exploitation  or 
other  space,  and  no  readers  of  any  kind 
or  on  any  occasion,  since  the  beginning 
of  this  month. 

Bitter  legal  war  involving  $450,000  Capitol 
Theatre  property  started  in  court  h»re  bv 
Walter  C.  Kantner  to  prevent  foreclosure 
sale. 

Church  organizations  in  Reading,  feeling  the 
pinch  of  lowered  revenues  they  attribute  to 
smaller  attendance  at  night  services  and  to 
nonpayment  of  dues  by  members  who  are 
Sunday  theatregoers,  have  taken  prelimin¬ 
ary  steps  towards  a  combined  fight  on  the 
Sunday  films  option  on  the  November 
ballot,  as  provided  in  the  193  5  law.  The 
theatres  of  Reading  have  been  presenting 
Sunday  night  benefit  performances  since 
1928.  The  local  "anti"  move  will  be  part 
of  the  state  campaign. 

In  the  coming  election  not  only  voters  of 
Reading  will  pass  on  Sunday  theatre  privi¬ 
leges,  but  also  those  of  several  Berks 
county  towns  where  managers  of  local 
theatres  feel  the  time  is  ripe  for  a  test  of 
citizens’  sentiment  on  the  issue. 

Warners  are  reported  to  be  planning  opening 
the  Arcadia,  Reading,  late  in  October, 
last  run  policy  will  prevail. 


Shamokin  Plan  Up 


Reorganization  of  the  Higgins’  Amuse¬ 
ment  Enterprises,  Inc.,  Shamokin,  will 
be  made  shortly  if  a  plan  offered  credi¬ 
tors  at  the  office  of  former  Judge  Fred 
B.  Moser,  with  Referee  L.  Y.  Lybarger, 
Mifflinburg,  is  followed. 

It  is  proposed  that  the  corporation, 
which  owns  the  Majestic  theatres  at 
Shamokin,  Majestic  Theatre  and  hotel, 
Tamaqua,  and  a  theatre  site  in  Pottsville, 
issue  stock  to  the  creditors  to  secure  the 
latter.  Proposition  provides  for  the  issu¬ 
ance  of  $200,000  in  new  stock  on 
$400,000  in  obligations.  Stock  is  to  pay 
five  percent  interest  and  the  balance  of 
indebtedness  is  to  be  met  from  earnings 
when  available. 

A  further  hearing  will  be  held  next 
month. 


Speaking  of  .  .  . 

Glassware! 

HERE'S  THE  SPIFFIEST, 
NIFTIEST  BEVERAGE  SET 
YOU  EVER  SAW! 


THE  "NORMANDIE" 

Streamline  Set 

BEAUTIFUL,  ATTRACTIVE 
GLASSES  AND  A  HAND-MADE 
STREAMLINED  PITCHER 


25  weeks 
at  .  .  . 


O 


QUALITY  PREMIUM 

DISTRIBUTORS,  Inc. 

Serving  Exhibitors  from  Coast  to  Coast 
HOME  OFFICE:  -  1305  VINE  ST.,  PHILA.,  PA. 


A  Radio  Corporation  of  America  Subsidiary 


56 


Sepl5'35 


THE  PHILADELPHIA  EXHIBITOR 


SUPPLIES 


THEATRE  EQUIPMENT 

iVcrr  -  Usvd  -  Unbuilt 


Projectors,  Screens, 
Soundheads,  Amplifiers, 
Chairs,  Portable  Projectors, 
Arc  Lamps,  Rectifiers 
and  Generators. 
lli:i>AIIII\<i  AT  LOWKST  HATES 


S.O.S.  CORP.  7  1600  Broadway,  New  York 


S.O.S.  Buys  Equipment  at  Highest  Prices 

THEATRE  EQUIPMENT 

"4 -STAR"  SERVICE/ 


★ 

★ 

★ 

★ 

National  Theatre  Supply  Company 


Equipment  of  Known  Quality  Backed  by 
a  Guarantee  of  Satisfaction. 

Service  from  a  Local  Branch  by  Men  you 
Know  and  Trust. 

Priced  with  the  Benefit  of  the  Mass  Pur¬ 
chasing  Power  of  a  National  Organization. 

Guaranteed  by  all  of  the  National  Re¬ 
sources  of  a  National  Institution. 


YOU— 


a rj  ■ 

MINOIML 

THERE’S  A 

S«  National  ■ 

p  UIP  | 

— AND  A 

STORE  NEAR 

1  MAN  YOU 

KNOW 


• 

Official  Letter 
Service  to  the 
Motion  Picture 
Industry 

Accurate  List 
of  all  Theatres 
and  Executives 

Mimeographing 
Multigraphing 
Public  Stenography 

Addressing  -  Folding 
Enclosing  -  Mailing 

Advertising 

Publicity 

Printing 

GERALDINE  S.  PORTER 

Advertising  and  Letter  Service 

5027  Carpenter  Street 

Bell:  GRAnite  5927 

ENDORSED  BY  LEADING 
AUTHORITIES  ON... 

Fire  Prevention  and  Safety 


@>F  THE“HAT" 


4  No.  8 


First  Division  Announces  Definite 

Lineup;  New  Holding  Company  Formed 


30  Features  Listed  on  Ambitious 
*35-’36  Schedule 


First  Division  is  at  last  set  for  1935- 
1936. 

First  International  Pictures,  Inc.,  has  been 
formed  to  engage  in  American  and  European 
motion  picture  financing  and  production. 

Company,  which  will  own  all  the  stock  of 
First  Division  Exchanges,  Inc.,  was  incorp¬ 
orated  under  the  laws  of  the  State  of  Delaware, 
and  has  an  authorized  capital  stock  of  3000 
shares  of  first  preferred  stock  with  a  par  value 
of  $100  per  share;  3000  shares  of  second  pre¬ 
ferred  stock  with  a  par  value  of  $100  per  share 
and  10,000  shares  of  common  stock  of  no  par 
value. 

One  of  the  principal  purposes  of  forming 
First  International  Pictures,  Inc.,  is  to  provide 
finances  which  will  assure  First  Division  Ex¬ 
changes,  Inc.,  with  a  permanently  enlarged  in¬ 
ternational  production  program,  and  for  inter¬ 
nationalizing  exchange  activities. 

Current  releases  of  First  Division  consists 
of  30  features,  as  follows: 

“Mimi,”  with  Douglas  Fairbanks,  Jr.,  and 
Gertrude  Lawrence ;  “Dance  Band,”  with 
Charles  “Buddy”  Rogers  and  June  Clyde; 
“Red  Wagon,”  with  Charles  Bickford,  Raquel 
Torres,  Greta  Nissen,  Don  Alvarado  and  An¬ 
thony  Bushell ;  “Secret  Agent,”  with  Greta 
Nissen  and  Don  Alvarado;  "Elizabeth  the 
Virgin  Queen,”  with  Matheson  Lang,  Jane 
Baxter  and  Athene  Seyler ;  and  “Southern 
Maid,”  with  Bebe  Daniels  and  Lupino  Lane. 


“August  Week  End,”  a  Faith  Baldwin  Cos¬ 
mopolitan  story ;  “Ring  Around  the  Moon,”  an 
exploitation  special ;  “Below  the  Deadline,”  by 
Hervey  Adams ;  “Little  Red  Schoolhouse,” 
“Mother  of  the  World,”  and  "Phantom  Clue,” 
a  Monte  Brand  thriller. 

LYsula  Parrott’s  “Brilliant  Marriage,” 
“Bridge  of  Sighs,”  by  Robert  Ellis;  Vida 
Hurst’s  best-seller  “Tango”;  “Hidden  Alibi”; 
Louisa  M.  Alcott’s  “Under  the  Lilacs” ;  and 
“Death  Rides  Double.” 

Pictures  already  completed  on  the  program 
consist  of  “Queen  of  Hell,”  with  Sidney  Black- 
mer,  Irene  Ware,  Russell  Hopton,  Betty 
Compson ;  “Lady  in  Scarlet,”  “Murder  on  Ice,” 
“Society  Fever,”  with  Lois  Wilson,  Lloyd 
Hughes,  Hedda  Hopper ;  “Murder  at  Glen 
Athol,”  a  Crime  Club  best-seller ;  “Happiness 
C.  O.  D.,”  with  Maude  Eburne,  Donald  Meek, 
Irene  Ware,  William  Bakewell,  Polly  Ann 
Yeung  and  “Loaded  Dice.” 

Also  “Hong  Kong  Nights,”  authentically 
filmed  in  the  Orient  by  Walter  Futter,  starring 
Tom  Keene,  with  Wera  Engels,  Warren  Hymer. 

“Java  Head,”  the  Hergesheimer  prize-winning 
novel  which  ran  in  the  Saturday  Evening  Post, 
and  which,  in  novel  form  sold  over  half  a  mil¬ 
lion  copies,  is  scheduled  for  September  release 
nationally. 

Eight  Hoot  Gibsons  and  eight  Big  Boy 
Williams  are  also  included  in  the  program. 

Three  features  now  readying  for  release, 
Harry  H.  Thomas,  president,  First  Division 
Exchanges,  Inc.,  announces.  They  are  Invin¬ 
cible’s  “Death  from  a  Distance,”  and  Chester¬ 
field's  “Girl  Who  Came  Back,”  and  “Con¬ 
demned  to  Live.” 


Heard  In' 


V 


INE  STREET 

Lessy  Trims  Greenberg 
at  Golf 


D.  O.  Alkinson  has  sold  the  Berwick  Theatre, 
Easton,  to  Milford  Kay  who  is  a  newcomer 
to  the  business.  House  will  be  remodeled. 
Harry  Barrist  handled  the  deal. 

It  is  curious  to  note  the  length  some  of  the 
industry's  golfers  go  to  to  assure  a  maxi¬ 
mum  handicap  for  the  coming  tourna¬ 
ment.  Lester  Kreiger  for  example  has 
gone  so  far  as  to  let  both  A1  Davis  and 
Charlie  Zagrans  beat  him.  It  won’t  do  any 
good  Lester.  Incidentally  Lester,  in  the 
shower  room,  is  an  Adonis  in  more  ways 
than  one. 

What  a  whaling  George  Lesssy  gave  Jack 
Greenberg  out  at  Ashbourne  this  past  Sun¬ 
day.  Jack  blames  the  hay-fever. 

Charlie  Goldfine  has  a  novel  way  of  develop¬ 
ing  community  interest  in  his  neighborhood 
coal  fund  for  the  poor  of  the  Falls  district. 
With  a  donation  box  in  his  lobby  he  has 
agreed  to  double  whatever  contributions 
are  made  by  the  patrons. 


George  Kline  still  appears  on  Vine  Street  with 
his  hat  turned  up  in  front  and  down  in 
the  back.  He  states  that  this  is  a  Quaker 
fashion  in  Boyerstown.  But  what  about 
the  red  tie? 

Mary  Petticord,  formerly  of  Vine  Street  with 
Universal,  now  with  the  home  office,  mar¬ 
ried  to  Con  Gallagher,  non-pro,  taking 
vacation  in  Europe. 

Etta  Segall,  First  Division,  kept  so  busy  dating 
"Call  Me  Co-Ed"  forced  to  send  out  for 
lunch,  but  says  it  helps  her  reduce.  "Call 
Me  Co-Ed”  breaking  records  everywhere. 

Ben  Borowsky,  with  sheaf  of  bills  in  his  hand, 
buying  for  next  season. 

Major  Skip  Weshner  claims  new  record  set 
on  "Top  Hat”  since  1931.  Skip  claims 
more  people  seeing  it  twice  than  any  pic¬ 
ture  before  in  his  experience  in  the  busi¬ 
ness.  Drawing  a  new  class  of  people. 

Earle  situation  at  present  status  quo.  Per¬ 
fectly  satisfied  with  business.  Featuring 
shorts  which  are  receiving  very  fine  reac¬ 
tion  from  the  public. 

“Mid-Summer  Night’s  Dream”  campaign  un¬ 
equalled  for  intensity.  Every  theatre  in 
the  Stanley  Warner  management  acting  as 
ticket  agency.  No  tickets  on  sale  as  yet, 
but  6  managers  have  received  over  $300 
worth  in  cash  on  reservations.  Ticket  sale 
opens  officially  October  1.  Weshner 
claims  complete  sell-out  before  the  picture 
opens  October  I  4. 


f/  CAPITOL— York,  Pa. 

/  12,228  ADMISSIONS  IN  FIRST  4  PAYS  ■  ■  ■  and  Building 


The  First  timid  Over  at  This  Theatre  in  7  Tears ! 


THE  PHILADELPHIA  EXHIBITOR 


Sepl5'35 


57 


Glett  Promoted 


Mel  Kopf  recently  took  over  a  theatre  and 
told  all  his  friends  he  subscribed  to  THE 
EXHIBITOR. 


Flood  Causes  Damage 


Charles  L.  Glett  has  just  been  ap¬ 
pointed  production  manager  of  Audio 
Productions,  Inc.,  according  to  the  an¬ 
nouncement  of  W.  A.  Bach,  president. 

Appointment  of  Glett  to  this  position 
is  the  result  of  greatly  increased  pro¬ 
duction  activity  of  this  company  and 
both  the  trick  photography  and  optical 
department,  headed  by  Alex  Gansell,  and 
the  cartoon  animation  department,  in 
charge  of  H.  L.  Roberts,  will  be  under 
his  jurisdiction. 


Al  Boyd  just  returned  from  New  York  and 
loud  in  his  praises  for  the  first  two  20th 
Century-Fox  pictures. 

Frank  McNamee,  RKO,  carefully  checked 
“Roberta’'  engagements  with  that  of  Top 
Hat,”  proving  definitely  in  every  case  so 
far  “Top  Hat"  beating  “Roberta  by  a 
comfortable  margin. 

Universal  receiving  a  playing  time  from  War¬ 
ners  on  *  Diamond  Jim. 

The  Stroud  Theatre,  Stroudsburg,  is  re¬ 
ported  opening. 

Joe  Burke,  Fox  auditor,  hopes  to  go  to  Des 
Moines  and  only  a  few  people  know  why. 

Ed  Boreth  reports  that  Merle  Oberon  in 
“Broken  Melody”  is  being  held  until  Dark 
Angel”  has  had  an  opportunity  to  display 
the  talents  of  this  famous  star. 

Pop  Korson  is  back  from  the  shore. 

Bill  Israel  is  back  at  the  Circle. 

Lyle  Trenchard  will  be  at  the  56th  Street  for 
Goldman  for  the  opening  in  about  10  days. 

Bob  Laird  has  gone  to  the  Strand,  Pottstown, 
from  the  Bandbox  in  Philly  for  Goldman. 

Bill  Wolf  is  opening  the  Park,  Highland  Park, 
Friday. 

Otto  Miller  is  out  of  the  Lyric,  St.  Clair. 

Harry  Tyson  is  wearing  a  top  hat  when  he 
sells  to  keep  in  the  humor  of  big  dough. 

Jack  Fier  came  in  to  pep  ’em  up  at  Republic 
and  visited  Josephine  Lucchese. 

“Streamline  Express”  is  in  from  Mascot. 

“Waterfront  Lady”  will  be  in  a  week. 

“Two  Sinners”  (Warwick  Deeping  story) 
formerly  called  '  Two  Black  Sheep. 

“Cappy  Ricks’s  Return”  is  the  next. 

Harry  LaVine  fell  down  the  steps  at  National 
Kline  on  a  rainy  day  and  got  hurt  and  rip¬ 
ped  his  raincoat.  Al  Blofson  talked  him 
out  of  filing  any  suit. 

Mike  Levinson  closed  I  1  accounts  for  Re¬ 
public  in  one  week.  He  sold  Si  Meyers 
for  his  new  house  in  Burlington  (which 
opens  latter  part  of  this  month)  and 
Moorestown.  Has  plenty  hanging  fire. 

Harry  LaVine  reports  “Harmony  Lane’ 

opens  at  the  Stanton  September  21 - and 

is  booked  in  the  Park,  Reading,  September 
26. 

Bill  McShay,  RKO  auditor  only  in  town  a  few 
weeks  and  is  now  on  a  milk  toast  diet. 

John  Monroe  still  likes  his  caviar. 

Iz  Epstein  was  very  busy  with  the  beauties 
in  AC  but  his  wife  was  with  him. 


Bov  Loving  is  back  at  the  Earle  (Reed  St.) 
formerly  at  the  Plaza. 

John  Golder  says  he  is  better  than  Herb  Elliott 

- matter  was  decided  one  evening  at  the 

Variety  Club??? 

Clint  Weyer  was  down  in  Richmond  with  Jim 
Clark  on  Public  Service  hearing,  and 
wound  up  by  buying  all  his  friends  a  drink. 

Jim  Clark  reports  business  is  on  the  upgrade 
after  a  trip  through  the  territory. 

Sam  Scavo,  of  Old  Forge,  was  in  Philly  do¬ 
ing  some  booking. 

Miss  Sylvia  Sherman  (GB)  engaged  to  Harry 
Robbins  a  non-pro. 

Burke  Wolpin,  the  Fox  auditor,  has  made  a 
lot  of  friends  among  exhibitors.  He  has 
2  beautiful  children. 

Joe  Burke  is  still  the  sheik  of  Vine  Street. 

Mr.  Moss  is  hoarse  (not  a  horse). 

Fox  office  is  over  its  quota  in  the  Kent  Drive. 

The  Jefferson  Theatre  is  reported  opening. 

John  Golder  announces  new  release  She 
Devils”  with  Paul  Kelly  and  Marguerite 
Churchill  an  action  melodrama — also 
"Fighting  Playboy"  with  Nick  Stuart. 

Lester  Woertle  just  returned  from  his  vaca¬ 
tion. 

Ben  Rosenthal  of  the  Col.  accessory  depart¬ 
ment,  was  just  married. 

Harry  Wiener  is  in  Scranton  on  the  Comer- 
ford  deal. 

Jim  Clark  says  no  news  is  good  news.  Started 
to  wear  a  vest  and  also  draws  hieroglypics 
— likes  “Miss  America"  and  thinks  it’s  a 
good  selection.  Jim  is  collecting  for  the 
float  which  he  designed  for  the  Variety 

Club  and  which  received  first  prize - he’s 

going  over  to  the  fights. 

Ralph  Binns  wired  safe  arrival  in  Australia - 

went  to  Honolulu  on  same  boat  with  Shirley 
Temple. 

Jack  Engle,  at  Universal,  closed  I  4  deals  in 
one  week. 

Al  Boyd  was  host  to  Sam  Gross  an  d  Al  Davis 
at  the  Ritz. 

M.  W.  Schaeffer,  of  Hanover,  was  in  town  on 
a  big  booking  exposition. 

Lillian  Rosentoor  of  Fox  went  to  New  York 
to  see  her  sister  who  just  returned  from 
Europe. 

Al  Davis  took  Norris  Glenn,  new  salesman  for 
Fox  around  the  territory  and  sold  100% 
every  place. 

Harold  Seidenberg,  Fox  Theatre,  (his  golf  is 

getting  worse) - has  his  eyes  on  Texas  for 

some  unknown  reason. 

Jeff  Keene  (“Daily  News")  spent  two  weeks’ 
vacation  in  the  country  and  it  rained  all 
the  while. 

Eric  Knight  is  writing  the  great  American 
novel.  His  wife  is  translating  for  Para¬ 
mount — she  speaks  8  languages. 


White  Heads  AMP  A 


Gordon  White,  Educational  advertis¬ 
ing  and  publicity  director,  is  the  new 
president  of  the  AMP  A,  succeeding 
Bruce  Gallup,  resigned.  Ed  McNamee 
is  the  new  vice-president.  Charles  Leon¬ 
ard  is  secretary. 


The  flood  and  storm  in  the  Federals- 
burg,  Md.,  area  did  considerable  dam¬ 
age  to  the  theatre  of  Roger  Christopher, 
The  Federal.  The  house  was  flooded 
with  from  six  to  eight  feet  of  water, 
causing  much  damage  to  carpets  and 
seats.  This  is  one  of  the  newest  and 
finest  theatres  on  the  Delmarva  penin¬ 
sula. 


Harvey  Day  is  on  his  way  to  Washington - 

also  thought  he  would  stop  in  Philadelphia 
to  check  the  golf  scores  at  tournament, 

first  time  here  in  three  months - reports 

business  very  good. 

Harry  Freedman  of  Fox  speaks  very  highly 
of  “The  Gay  Deception"  with  Francis 
Lederer. 

Larry  Mackey  has  a  new  flame. 

Vince  O’Donnell,  RKO  booker,  and  Mary 
McClay,  well  known  on  Vine  Street,  start 
on  their  vacation  September  2  I  together 
as  Mr.  and  Mrs.  They  will  reside  in  a 
modest  apartment  in  the  69th  Street  sec¬ 
tion.  A  shower  is  being  tendered  them  by 
the  employees  of  RKO  at  the  Broadwood 
Hotel,  September  19,  and  Charlie  Zagrans 
said  exhibitors  are  invited,  provided  they 
bring  a  gift  for  the  bride  and  groom. 

P.  A.  Bloch  will  not  run  for  public  office. 

Sweigert  announces  "Big  Broadcast”  ready 

for  release  September  20 - very  big.  Joe 

Unger  says  it’s  a  great  show. 

“Peter  Ibbetson,”  with  Gary  Cooper  and  Ann 
Harding  is  expected  in  the  exchange  most 
any  day. 

Elsie  Finn  is  reported  going  to  Hollywood — 
she  is  always  powdering  her  nose  now. 

Fox  Theatre  has  “Thanks  a  Million”  (20th 
Century)  booked  for  November  I,  the  first 
20th  Century  production. 

Dot  Williams  is  doing  a  very  lovely  job. 

Joe  Engle  savs  that  James  Cruze  is  directing 

Sutter  s  Gold  - and  that  Diamond  Jim” 

is  going  over  very  well. 

Joe  Leon  (Baby  Faced  Harrington)  stumbled 
over  a  pocketbook  on  Tuesday  night  in 
Rittenhouse  Square  and  found  $29.00  in  it. 

Sam  Frank  is  putting  over  the  Runnemeade 
despite  everyone’s  gloomy  predictions. 

“Skv  Bound”  with  Frank  Clark,  Howard 
Hughes*  pet  flier,  is  due  for  release  through 
Preferred  within  the  next  1  0  days. 

For  Hot  Off  the  Press”,  with  Jack  LaRue 
featured,  they  are  trying  to  get  Virginia 
Paul,  who  is  supposed  to  be  the  next  Mrs. 

Raft - there  was  always  a  feud  between 

LaRue  and  Raft  on  account  of  “Temple 
Drake.” 

Murray  Beier  expects  to  release  the  Paer  vs. 
Louis  fight  pictures.  Is  selling  “Tarzan” 
to  theatres  never  playing  serials  before. 

Jack  Greenberg  is  suffering  from  hay  fever. 


Salesman  Wanted 

One  who  is  thoroughly  familiar  with 
Philadelphia  exhibitors  and  territory  to 
sell  valance  and  flag  rental  service. 
Write  giving  past  experience.  Box  TPL. 
PHILADELPHIA  EXHIBITOR. 


COMMUNITY— Hershey,  Pa. 

PLAYED  to  OVER  3  TIMES  the  POPULATION  In  3  Pays 

Still  Going  ...  For  a  JVcie  All-tinu*  Her  or  d! 


58 


THE  PHILADELPHIA  EXHIBITOR 


THE  SHORTS  PARADE 


One  reelers  .  .  .  Two  reelers 
.  .  .  Three  reelers  .  .  .  Classi¬ 
fied  alphabetically. 


THREE-REEL 

Travel 

RA-MU.  Du-World  Pictures.  33m.  This,  a  “short” 
version  of  pictures  taken  by  photo  expedition  into 
little-known  Ethiopia,  is  poorly  photographed  and 
additionally  handicapped  by  closing  scenes  taken  with 
camera  damaged  by  charge  of  natives — according  to 
announcer.  However,  dry  humor  of  narrator  and  in¬ 
teresting  shots  of  people  heretofore  little  in  the  news 
makes  this  passable  fare  for  audiences  interested  in 
present  Italo-Ethiopian  tangle.  FAIR. 


Serial 

THE  ADVENTURES  OF  REX  AND  RINTY.  Mascot. 
Twelve  episode  serial  with  a  30  minute  episode  to 
start.  Featuring  Rex,  Rinty,  Jr.,  Wheeler  Oakman, 
Kane  Richmond,  Norma  Taylor,  Smiley  Burnette.  Once 
again,  Nat  Levine  has  scored.  First  episode  shows 
more  plot  than  in  the  usual  serial  and  plenty  punches. 
Yarn  has  Rex  a  sacred  horse  with  the  gang  trying  to 
capture  him.  Rex  and  Rinty  return  favors.  A  romance 
is  worked  in  as  well.  First  episode  indicates  this 
will  be  a  honey.  GOOD. 


TWO-REEL 

Comedy 

LITTLE  PAPA.  Metro — Our  Gang.  20m.  A  fairly  en¬ 
tertaining  reel,  but  moving  very  slowly,  this  bit  of 
fun-making  is  not  up  to  the  standard  set  by  recent 
Our  Gang  comedies.  Story  isn’t  any  too  original  but 
mass  audiences  may  go  for  it.  FAIR. 

STYLISH  STOUTS.  Fox-Educational — Coronet.  19m. 
Tom  Howard,  George  Shelton.  Once  again,  it  depends 
on  Howard  and  Shelton’s  draw.  The  duo  have  been 
in  funnier  contributions.  Plot  sees  the  boys  as  dress 
importers.  To  offset  a  burglary  one  of  the  boys  hides 
a  bankroll  in  an  old  dress.  Second  one  sells  it  to  a 
night  club  girl  without  knowing  about  the  money. 
Rest  of  the  picture  shows  the  boys  going  after  the 
dress.  FAIR. 

THE  AMATEUR  HUSBAND.  Fox-Educational — Star  Per¬ 
sonality.  18m.  Ernest  Truex,  Mary  Jane  Barrett, 
Cora  Witherspoon.  Husband  Ernest  mixes  up  his 
aunt  with  the  cook,  pays  good  attention  to  the  cook, 
get  in  wrong  with  the  aunt,  has  to  serve  as  the  butler 
so  auntie  won’t  get  sore.  Acting  as  the  butler,  he 
manages  to  get  everything  wrong,  after  his  wife's  old 
time  flame  is  borrowed  to  act  as  the  husband.  End 
sees  auntie  really  liking  Ernest  after  he  knocks  down 
the  amateur  husband.  Nice  domestic  stuff,  it  is  better 
than  the  average  Truex  run.  GOOD. 

THE  NEWLY  REWEDS.  Radio — Flash  Comedies.  19m. 
Monte  Collins,  Dorothy  Granger.  Trouble  with  most 
two  reelers  is  that  they  can’t  seem  to  be  funny  for 
two  reels  without  gettting  into  funny  slapstick.  Hus¬ 
band  Collins  is  the  second  for  Dorothy  Granger,  who 
speaks  of  her  first  husband  so  much  the  second  begins 
to  get  peeved.  First  husband  turns  up  as  the  next 
door  neighbor,  starts  to  fix  the  first  hubby's  radio 
with  the  latter  not  knowing  the  former  connection. 
When  the  slapstick  point  is  reached,  the  house  is 
almost  torn  to  pieces.  Then  second  hubby  finds  out 
and  lets  the  first  have  it.  WEAK. 

SERVES  YOU  RIGHT.  Vitaphone — Big  U.  20m.  Shemp 
Howard  (of  the  3-stooge  fame)  is  a  process-server 
who  endeavors  to  work  on  Muscle-Bound  Pete,  is  fin¬ 
ally  successful.  Slap-stick  in  the  extreme,  not  par¬ 
ticularly  well  done.  One  sequence  has  him  repre¬ 
senting  a  woman.  POOR. 

SLIGHTLY  STATIC.  Metro — Todd-Kelly.  19m.  Thelma 
Todd,  Patsy  Kelly.  Once  again  these  two  damsels 
tainly  shake  the  rafters.  With  a  radio  background, 
contribute  a  hilarious  comedy  and  one  that  will  cer- 
the  show  has  good  gags,  good  fun,  and  shines  in 
every  department.  EXCELLENT. 


Muiical 

DUBLIN  IN  BRASS.  Vitaphone — Broadway  Brevity.  20m. 
Morton  Downey  studies  to  be  a  cop  in  Ireland,  prom¬ 
ises  his  sweetheart  to  make  good,  comes  to  New  York 
to  get  a  job  and  find  her  uncle  who  is  a  cop.  Mistak¬ 
enly  arrested,  he  finds  the  uncle,  thinks  he  has  been 
a  flop,  finds  his  sweetheart  has  come  to  America,  gets 
a  radio  job.  Singing  several  songs,  Downey  will 
please  those  who  like  him.  Production  values  are 
above  average  in  some  dancing  scenes.  GOOD. 


NIGHT  LIFE.  RADIO — Headliner.  21m.  Gene  Aus¬ 

tin,  blues  singer,  appears  to  good  advantage  in  this 
“Grand  Hotel"  version  of  night  in  night  club.  While 
he  sits  at  piano  singing,  drama  of  life  goes  on  about 
him.  Girl's  sweetheart  is  arrested,  girl  kills  self  in 
washroom;  kitchen  cook  finds  valuable  pearl  in  oyster; 
chef’s  wife  has  baby;  man  who  orders  steak  sand¬ 
wich  and  always  gets  something  else  stalks  out  in 
rage;  drunk  keeps  requesting  Austin  to  sing  “Mother 
Machree."  Show  closes  and  Austin  meets  girl  friend 
who  asks  whether  “anything  was  doing;"  he  replies 
“not  a  thing.”  SWELL. 

THE  LADY  IN  BLACK.  Vitaphone - Broadway  Brev¬ 

ity.  22m.  Countess  Olga  Albani,  radio  star,  appears 
to  great  advantage  in  this.  Good  photography,  set¬ 
tings,  dance  numbers,  fashions,  songs,  combine  to 
make  Spanish  countess  appear  fascinating,  appealing 
and  competent  as  actress  and  singer.  She  appears  as 
a  many  sided  singer  who  appears  at  society  musicale, 
sings  classical  song,  goes  back  to  her  night  club, 
sings  popular  songs.  Numbers  included  are  “If  Love 
Were  All,”  “Life  Is  a  Song,”  "The  Words  Are  In  My 
Heart.”  Socialite  follows  her  bewitched  by  her  voice 
and  personality  is  puzzled  to  find  her  in  night  club,  is 
told  she  has  twin,  is  fooled  for  awhile;  truth  outs  at 
last,  and  he  finds  self  in  love  whether  Countess  be 
singer  of  popular  or  classic  songs.  Oliver  Wakefield 
and  a  dance  team,  Harris,  Claire  and  Shannon,  are 
also  seen.  GOOD. 

Novelty 

GOING  ON  TWO  YEARS.  Radio — Special.  16m.  Here 
is  a  special  on  the  Dionne  Quintuplets  which  will  be 
worthy  of  marquee  billing.  With  shorts  of  the  quintet 
each  with  teeth,  shown  being  bathed,  fed,  dressed, 
playing,  with  Dr.  Dafoe,  the  nurses,  the  town,  father, 
mother,  sisters,  brothers,  the  short  is  A-l  timber  for 
lobby,  marquee  exploitation.  Women  will  sigh,  look 
with  plenty  of  affection  on  the  babes.  EXCELLENT. 

MAJOR  BOWES'  AMATEUR  HOUR.  Radio.  17m.  Ex¬ 
cellent,  this  is.  Superlative  photography,  human  in¬ 
terest  inherent  in  the  subject,  swell  talent,  and  Major 
Bowes'  persuasive  tolerant  personality.  Scenes  are 
laid  in  broadcasting  studio — the  Major’s  Amateur  Hour. 
Talent  includes  hillbillies,  quartets,  male  and  female, 
a  contralto  and  others.  SWELL. 


Travel 

KIDNAPPING  GORILLAS.  Kinematrade.  22m.  An 
edited  version  of  the  Ben  Burbridge  feature,  this  hops 
around  quite  a  bit,  with  photography  not  up  to  stand¬ 
ard.  As  a  program  filler  or  for  those  who  like  African 
stuff,  this  might  please.  Gorilla  punch  comes  in  the 
end  but  hasn’t  much  kick.  FAMILIAR. 

ONE-REEL 

Cartoon 

CIRCUS  DAY.  Fox-Educational — Terry  Toon.  6m. 

With  a  background  devoted  to  the  circus,  this  has 
the  usual  appeal.  Few  important  gags  shine  out  but 
result  is  more  or  less  satisfactory.  Non-discriminat¬ 
ing  audiences  may  like  it.  FAIR. 

YOU  GOTTA  BE  A  FOOTBALL  HERO.  Paramount- 
Fleischer — Popeye.  6m.  Very  good,  plenty  laughs, 
too  short.  Popeye  is  at  football  game  between  team 
of  bruisers  and  team  of  weaklings.  Olive  Oyl  begins 
rooting  for  bruisers.  Popeye,  nettled,  joins  the  small 
team.  Even  his  great  strength  means  nothing  until 
he  eats  spinach — and  then  he  mops  up  the  huskies 
GOOD. 


Color  Cartoon 

MICKEY’S  FIRE  BRIGADE.  United  Artists — Mickey 
Mouse.  7m.  In  a  typically  Disney  creation,  Mickey 
and  Donald  Duck  turn  fire-fighters,  Donald  and  the 
animated  flames  forcing  the  star  into  the  background. 
Excellent  color  and  composition  make  this  one  of  the 
best  of  recent  issues.  EXCELLENT. 

SCOTTY  FINDS  A  HOME.  Radio — Rainbow  Parade, 

7m.  When  the  little  pussy  wants  a  playmate  it  dis¬ 
covers  Scotty,  only  to  find  that  grandmother  doesn’t 
go  for  the  pup.  When  a  tramp,  however,  comes  around 
and  starts  to  eat  all  the  food,  Scotty  saves  the  day, 
ousts  the  tramp,  with  the  grandmother  going  strong 
for  the  pup  and  letting  him  stay.  FAIR. 

THE  LADY  IN  RED.  Vitaphone — Merrie  Melody.  7m. 
Excellent  because  the  gags  are  good  and  the  coloring 
is  okay,  cockroaches  are  here  seen  on  a  spree,  wi^ 
excellent  construction  and  animation.  “The  Lady  in 
Red"  dances  until  the  parrot  cuts  in,  but  he  is  outwit¬ 
ted  by  the  attacking  roaches.  EXCELLENT. 


THE  THREE  BEARS.  Celebrity — ComiColor.  8m.  Good 
subject  which  takes  the  story  of  the  three  bears  as  its 
theme  and  does  it  well.  Little  girl  plays  with  her 
dog,  runs  away  to  hide,  finds  the  bears  home,  wrecks 
their  radios,  their  chairs,  eats  their  porridge,  lands 
up  in  the  little  bear’s  bed,  with  the  trio  coming 
home,  finding  the  place  all  ruined,  chasing  her  to  a 
fast  finish.  Children  will  eat  this  up.  GOOD. 

TIME  FOR  LOVE.  Paramount-Fleischer — Color  Classics. 
6m.  Once  again  Max  Fleischer  tries  for  a  third  dimen¬ 
sional  effect,  with  fair  results.  To  the  tune  of  “Love 
in  Bloom"  the  amorous  adventure  of  a  pair  of  white 
swans  is  told.  A  black  swan  enters  as  the  villain,  but 
lovers  are  finally  reunited.  FAIR. 


Comedy 

HOW  TO  SLEEP.  Metro  Miniatures — Robert  Benchley. 
10m.  A  knockout  for  audiences  which  can  appreciate 
the  Benchley  type  of  humor,  this  is  worth  of  extra 
selling  in  those  spots.  Benchley  gives  one  of  his 
lectures,  with  research  that  will  panic  all  listeners. 
He  shows  all  sleeping  positions  and  is  a  howl.  VERY 
FUNNY. 

JOLLY  OL’  LONDON.  Van  Beuren,  RKO  11m.  The 
Easy  Aces,  radio  comedy  team,  do  well  in  this.  How¬ 
ever,  shots  of  London  are  so  interesting  average  audi¬ 
ence  will  find  Aces'  comment  at  time  disturbing. 
All  in  all,  however,  this  is  nice  blending  of  comedy 
and  extremely  interesting  scenes  of  London  and  inhabi¬ 
tants.  Whole  idea  revolves  about  Aces  in  movie  house 
commenting  on  travelogue  being  shown  them.  Audi¬ 
ence  sees  London  travelogue  but  hears  only  Aces’ 
commenting.  GOOD. 

NUTVILLE.  Vitaphone — Pepper  Pot.  9m.  Radio  Ram¬ 
blers.  Idea  here  sees  the  Radio  Ramblers  mimics, 
arriving  in  Nutville,  where  sane  people  are  kept  in 
an  institution  while  insane  folk  run  the  place.  To 
prove  to  the  hospital  authorities  that  they  are  insane 
so  they  can  be  released,  they  imitate  Four  Marx  Bros., 
Kate  Smith,  Joe  Penner,  Morton  Downey,  Frank 
Parker,  Voice  of  Experience,  others.  Imitations  are 
good.  Audiences  will  be  satisfied.  GOOD. 

UNUSUALITIES.  Radio — Van  Beuren.  10m.  The  Easy 
Aces,  radio  comedy  team,  appear  in  this  and  should 
be  well  received  wherever  their  voices  are  known. 
Elsewise,  audiences  will  be  confused  by  this  type  of 
comedy.  Their  lines  are  speken  in  quiet  conver¬ 
sational  manner  they  have  made  famous,  and  Mrs. 
Ace  is  more  literally  dumb  than  Grade  Allen,  but 
unfamiliar  audiences  may  not  appreciate  it.  The  two 
are  shown  watching  screen  showing  of  unusual  things. 
While  unusual  shots  flash  on  screen  audience  hears 
only  comment  of  the  Aces  on  the  screen  show.  GOOD. 


Musical 

JOHNNY  GREEN  AND  ORCHESTRA.  Vitaphone — 
Melody  Master.  9m.  Johnny  Green  stays  at  a 
mountain  resort,  livens  up  with  his  piano  playing  and 
his  band.  Three  rustics  cut  in.  contribute  some 
dancing.  Two  guests  sing.  Up  to  standard,  this 

is  adequate  musical  filler.  GOOD. 

SIRENS  OF  SYNCOPATION.  Paramount — Headliners.  9m. 
This  Phil  Spitalny  short,  with  girl  musicians  and 
Spitalny's  feminine  baton-waving  is  nothing  but  vaude¬ 
ville  adapted  with  motion  picture  technique,  done 
slightly  better  than  similar  efforts  but  still  only  fair. 
Some  waltzes,  jazz,  a  good  closing  number,  fine  pho¬ 
tography  saves  this.  With  24  girls  in  the  group, 
with  Phil  Spitalny  leading,  three  songs  “Middle  of  a 
Kiss,”  "Dinah,”  in  a  vocal  ensemble;  "Temptation," 
an  instrumental  novelty,  are  included.  FAIR. 


Novelty 

ALL  AMERICAN  DRAWBACK.  Vitaphone — Pepper  Pot 
10m.  Edger  Bergan  and  Charlie  McCarthy,  his 
dummy,  are  featured.  Dummy  is  a  star  player,  quit' 
a  man  with  the  ladies  as  well,  but  dumb  in  classes. 
Profs  and  dean  give  him  a  quiz,  wind  up  with 
Charlie  teaching  them  football.  Nicely  built  up,  thi. 
will  satisfy.  GOOD. 

EVERYBODY'S  BUSINESS.  10m.  Sponsored  by  the 
National  Safety  Council  of  America,  with  endorse¬ 
ments  from  various  departments  of  public  safety,  this 
safety  reel,  free  to  all  theatres  and  free  from  adver¬ 
tising,  will  be  of  interest  to  families  everywhere. 
Community  tieups  are  aTso  apparent.  EDUCATIONAL. 

NEPTUNE  MYSTERIES.  Radio — Struggle  to  Live.  No. 
1.  10m.  First  in  what  promises  to  be  a  novel  series, 

this  shows  undersea  life,  growth  of  the  young  and 
winds  up  with  a  fight  between  two  octapi  for  pos¬ 
session  of  the  young.  Last  portion  will  hold  any 
audience's  interest  and  makes  it  a  wow  subject.  Audi¬ 
ences  will  be  plenty  impressed.  Narration  by  Gayne 
Whitman  is  interesting.  VERY  GOOD. 


‘Hr*  35 


THE  PHILADELPHIA  EXHIBITOR 


59 


PARAMOUNT  PICTORIAL.  No.  2.  Paramount — ’35-'36. 
10m.  ‘‘Making  Money”  clip,  depicting  the  processes 
of  currency  engraving,  filmed  in  the  Bureau  of  En¬ 
graving  and  Printing,  Washington,  is  the  outstand¬ 
ing  subject,  and  makes  this  issue  especially  notable. 
“Deep  Sea  Delicacies”  shows  Chesapeake  Bay's  oyster 
industry.  Jean  Schwartz,  song  composer  since  1903, 
with  Lillian  Shade  and  Buddy  Doyle  go  through  sev¬ 
eral  numbers  in  the  Song  Makers  of  the  Nation  series. 
GOOD. 

PATHE  TOPICS,  No.  6.  Radio — Topics.  8m.  John 

Mulholland,  leading  American  magician,  demonstrates 
some  sleight  of  hand;  there  are  some  interestin 
shots  of  Salisbury,  English  cathedral  town;  slow 
motion  aesthetic  dancing;  and  the  wonders  to  b 
seen  in  drop  of  water,  as  exemplified  in  a  glass  model 
of  microscopic  organisms  residing  in  water.  Inter¬ 
esting  in  spots.  GOOD. 


PITCAIRN  ISLAND  TODAY.  Metro — Oddities.  10m. 

Showing  the  island  today,  this  is  a  good  preview  for 
“Mutiny  on  the  Bounty,”  which  Metro  is  releasing  as 
a  big  feature  soon.  Various  descendants  of  the  muti¬ 
neers,  others  now  living  on  the  island  are  indicated 
and  the  result  is  interesting.  GOOD. 

POPULAR  SCIENCE.  No.  2.  Paramount— Varieties. 
Gayne  Whitman  is  again  the  narrator  as  he  describes 
the  use  of  glasses  and  the  eye;  an  electric  biscuit 
baker,  making  of  cream,  etc.;  a  bin  for  bones  on  a 
plate  (for  after  eating);  making  of  copper  wire; 
Boulder  Dam  in  the  building.  With  good  color  and 
interesting  talk,  this  is  a  good  subject  for  any  house 
anytime.  GOOD. 

RHYTHM  IN  LIGHT.  Tapernoux.  5m.  An  “art”  sub¬ 
ject  for  "art”  houses,  which  will  appear  completely 
insane  to  ordinary  audiences.  Filmed  as  a  new  "art 
form” — “a  pictorial  accompaniment  of  abstract 

forms"  to  the  tune  of  “Anitra's  Dance”  (“Peer  Gynt 
Suite”) — picture  endeavors  to  show  “what  goes  on 
in  the  mind  when  listening  to  music.”  PURE  ART 
STUFF. 


Sporl 

BUDDY  BAER-JACK  DOYLE  FIGHT.  Broadway  Film 
Exchange.  8m.  Very  interesting.  Good  photography 
and  clear  sound  recording.  Doyle  is  shown  clearly 
outclassed,  though  he  manages  to  land  some  good 
wallops.  Equal  in  interest  to  fight  itself  is  scene  of 
confusion  in  ring  afterwards,  with  customers  booing, 
Baer  surprised  by  suddenness  of  his  victory  and  Doyle 
unable  to  realize  the  fight  is  over.  GOOD. 

FEATHERED  PREY.  Wonder  Films.  10m.  Study  of 
bird  life,  with  a  running  commentary,  apparently  made 
abroad.  Shots  of  herons  and  others  in  a  European 
country  are  interesting,  but  photography  isn’t  any¬ 
thing  to  boast  of.  For  nature  lovers,  this  might  do. 
SO-SO. 


HOOKED  LIGHTNING.  Paramount — Grantland  Rice 
Sportlight.  10m.  With  announcing  by  Ted  Husing, 
this  short  will  appeal  to  fishermen.  Shots  including 
fishing  scenes  with  children,  amateurs,  professionals 
fishing,  winding  up  with  tarpon  fishing  off  Cuba. 
Sword  fish  are  then  shown  with  some  remarkable  shots. 
GOOD. 

SPILLS  AND  SPLASHES.  Columbia — World  of  Sporl. 

10m.  Water  shots,  with  water  polo,  canoe  tilting, 
Olympic  divers,  trick  diving  are  seen  with  the  result 
interesting.  As  a  sport  reel  for  aquatic  lovers  it  will 
suffice.  FAIR. 

TRAINED  HOOFS.  Metro  Miniatures - Pete  Smith. 

9m.  Telling  the  story  of  a  race  horse  from  its  bein 
born  until  it  goes  into  green  pastures,  this  is  inter¬ 
esting  all  the  way  with  Smith  more  subdued  than 
usual.  All  animal  lovers  will  like  it.  GOOD. 


Travel 

MOROCCO  MIRAGE.  Fox — Magic  Carpet  of  Movietone 
9m.  Aptly  named,  this  routine  travelogue  presents 
just  an  ordinary  view  of  French  Morocco.  Scenes  of 
the  inside  of  a  harem  and  of  expert  horsemanship 
help  to  relieve  a  none  too  diverting  subject.  ORDI- 


Trailer 

FEATURE  PRODUCTION  ANNOUNCEMENT.  3m.  An 
excellent  short  for  accounts  which  play  Metro  pic¬ 
tures,  with  shots  from  forthcoming  attractions,  “Tale 
of  Two  Cities,”  “Here  Comes  the  Band,”  “Broadway 
Melody,”  “O'Shaughnessy’s  Boy,”  several  others  and 
matter  descriptive  of  the  1935-1936  lineup.  Audi¬ 
ences  will  eat  it  up  and  a  house’s  prestige  will  be 
helped.  Exhibs  can  bill  this  strongly  even  though  it 
is  entirely  a  plug  for  forthcoming  Metro  pictures. 
EXCELLENT. 

SHORT  SUBJECT  TRAILER.  Metro.  2m.  Devoted  to 
Metro  short  subjects  for  1935-1936  this  follows  the 
same  lines  as  that  devoted  to  features.  Audiences  will 
certainly  go  for  the  clips  devoted  to  Metro  shorts 
stars,  and  the  result  will  make  an  acceptable  short 
subject  for  Metro  users.  GOOD. 


E  FLAT  MAN. 


Buster  Keaton  is  the  leading  comic  in  this  Fox-Educational  comedy. 


Motion  Picture  Guide 

CLASS  A — Section  1 — General  Approval 

Alice  Adams 

The  Girl  Who  Came  Back 

Old  Man  Rhythm 

Arizonian 

The  Girl  Friend 

Once  in  a  Blue  Moon 

Air  Hawks 

Gun  Fire 

One  New  York  Night 

Alias  Mary  Dow 

Hard  Rock  Harrington 

One  Night  of  Love 

Alibi  Ike 

The  Healer 

Our  Little  Girl 

Baby  Face  Harrington 

Here  Is  My  Heart 

Outlaw  Deputies 

Born  to  Fight 

Hold  ’Em  Yale 

Outlaw  Refugees 

Bright  Light 

Honeymoon  Limited 

Page  Miss  Glory 

Broadway  Gondolier 

Hoosier  Schoolmaster 

Paradise  Canyon 

Call  of  the  Wild 

Hot  Tip 

Party  Wire 

Calling  All  Cars 

Hurrah  for  Love 

Pursuit 

Calm  Yourself 

I'll  Love  You  Always 

Red  Blood  of  Courage 

Captain  Hurricane 

In  Old  Kentucky 

Rip  Roaring  Riley 

Carnival 

In  Spite  of  Danger 

Ruggles  of  Red  Gap 

The  Casino  Murder  Case 

The  Irish  In  Us 

Saddle  Aces 

Charlie  Chan  in  Egypt 

Justice  of  the  Range 

Sanders  of  the  River 

Charlie  Chan  in  Paris 

Laddie 

Secret  of  Chinatown 

Chasing  Yesterday 

Ladies  Crave  Excitement 

Sequoia 

Cheers  of  the  Crowd 

Lady  Tubbs 

She  Gets  Her  Man 

Chinatown  Squad 

Law  Beyond  the  Range 

A  Shot  in  the  Dark 

Clive  of  India 

Les  Miserables 

Silk  Hat  Kid 

;  Code  of  the  Mountain 

Life  Begins  at  40 

Spring  Tonic 

College  Scandal 

Lily  of  Killarney 

Steamboat  Round  the  Bend 

The  County  Chairman 

The  Little  Colonel 

Strangers  All 

Crimson  Trail 

Love  in  Bloom 

Swell  Head 

Crusades 

Love  Me  Forever 

Sweepstake  Annie 

Curly  Top 

The  Man  From  Gun  Town 

Symphony  of  Living 

Death  From  a  Distance 

The  Man  on  the  Flying  Trapeze 

The  39  Steps 

Dinky 

Mary  Jane's  Pa 

Traveling  Saleslady 

Doubting  Thomas 

McFadden's  Flats 

Uncivil  Warriors 

Eight  Bells 

Men  of  the  Hour 

Under  the  Pampas  Moon 

Every  Night  at  Eight 

Men  Without  Names 

The  Unknown  Woman 

Farmer  Takes  a  Wife 

Millionaire  Cowboy 

Unwanted  Stranger 

Fighting  Pilot 

Mr.  Dynamite 

Vanishing  Riders 

Front  Pa'ge  Woman 

Murder  in  the  Fleet 

Warfare 

The  Ghost  Walks 

Naughty  Marietta 

Westward  Ho! 

Ginger 

The  Night  is  Young 

Oil  for  the  Lamps  of  China 

What  Price  Crime 

CLASS  A- 

-Section  2 — Approval  for  Adult  Audiences 

A  Wicked  Woman 

Headline  Woman 

Romance  in  Manhattan 

A  Notorious  Gentleman 

In  Caliente 

Rumba 

After  Office  Hours 

It  Happened  in  New  York 

The  Scoundrel 

After  the  Dance 

The  Informer 

Shadow  of  Doubt 

Age  of  Indiscretion 

Jalna 

Shanghai 

The  Awakening  of  Jim  Burke 

Jealousy 

She 

Behold  My  Wife 

Let  ’Em  Have  It 

Society  Fever 

The  Black  Room 

Let’s  Live  Tonight 

Stranded 

Black  Sheep 

Living  on  Velvet 

Star  of  Midnight 

Born  for  Glory 

The  Lost  City 

Straus'  "Great  Waltz” 

Break  of  Hearts 

The  Man  Who  Knew  Too  Much 

Sweet  Music 

China  Seas 

Manhattan  Moon 

Ten  Dollar  Raise 

Circumstantial  Evidence 

The  Mark  of  the  Vampire 

Thunder  in  the  East  (The  Battle) 

Clairvoyant 

Mississippi 

Vagabond  Lady 

Dante’s  Inferno 

The  Murder  Man 

Wagon  Trail 

Escape  Me  Never 

My  Song  For  You 

The  Wedding  Night 

The  Flame  Within 

People  Will  Talk 

We’re  in  the  Money 

Florentine  Dagger 

The  Perfect  Crime 

The  Werewolf  of  London 

G  Men 

Private  Worlds 

West  Point  of  the  Air 

George  White's  1935  Scandals 

Public  Hero  No.  1 

While  the  Patient  Slept 

Gigolette 

Public  Opinion 

The  Whole  Town’s  Talking 

The  Girl  From  Tenth  Avenue 

The  Raven 

Woman  in  Red 

Goin’  to  Town 

Rescue  Squad 

Woman  Wanted 

Go  Into  Your  Dance 

Going  Highbrow 

Return  of  Peter  Grimm 

Women  Must  Dress 

The  Youth  of  Maxim 

CLASS  B — Not  recommended.  Pictures  in  this  classificat 

on  arc  adjudged  to  be  unsatis- 

factory  in  part 

cither  because  of  subject  matter  or  treatment 

Accent  on  Youth 

1  Sell  Anything 

Outcast  Lady 

Becky  Sharp 

It  Happened  One  Night 

Paris  in  Spring 

The  Bride  of  Frankenstein 

Loves  of  a  Dictator 

The  People’s  Enemy 

Camille 

Mad  Love 

Fursuit  of  Happiness 

Case  of  the  Howling  Dog 

Million  Dollar  Ransom 

Reckless 

The  Devil  Is  a  Woman 

Nell  Gwyn 

The  Right  to  Live 

Diamond  Jim  Brady 

No  More  Ladies 

Times  Square  Lady 

Escapade 

Flirting  with  Danger 

Orchids  to  You 

Village  Tale 

Without  Regret 

CO 


THE  PHILADELPHIA  EXHIBITOR 


6-POINT  REVIEWS 


Who  made  it  .  .  .  Who’s  in  it  .  .  .  How 
good  it  is  .  .  .  Classified  for  adult  or  family 
trade  .  .  .  What  it  is  all  about  .  .  .  Length. 


COLUMBIA 


Together  We  Live  (5028) 


Family 

Drama 

70m. 


Ben  Lyons,  Sheila  Mannors,  Esther  Ralston,  Charles 
Sabin,  Wera  Engels,  Hobart  Bosworth,  William  Bake- 
weil,  Claude  Gillingwater,  William  V.  Mong,  Richard 
Carle,  Lou  Tellegen,  Carlyle  Moore,  Jr.,  Willard  Mack. 

Because  some  claim  that  there  is  a  ‘‘Red" 
menace  facing  the  country,  “Together  We  Live 
may  be  an  exploitation  opportunity.  Otherwise, 
it  slips  in  as  a  programmer  not  too  strong  in 
the  same  division.  In  a  family  headed  by  a 
Civil  War  vet,  two  sons  are  “Red”-inclined.  The 
vet  head  goes  over  to  the  Old  Soldiers’  Home, 
heartbroken,  comes  home  to  patch  up  things, 
attends  a  "Red"meeting,  is  thrown  out.  Mean¬ 
while,  hero  and  heroine  are  having  a  tough 
time,  with  the  hero  going  to  work  in  a  factory 
despite  a  strike,  becoming  injured.  Eventually, 
the  Civil  War  vet  saves  the  day  by  rounding 
up  “Red”  ringleaders  with  his  cronies’  help. 
The  two  sons  who  liked  the  “Reds”  see  the 
error  of  their  ways,  the  romance  is  saved. 

Estimate:  Program. 


Superspeed  (5026) 


Family 
Action  Drama 
55m. 

Florence  Rice,  Preston  Foster,  Mary  Carlisle,  Arthur 
Hchl,  Charley  Grapewin,  Edward  Earle,  Ed  Le  Saint. 

Action  drama  that  is  closer  to  the  type  put 
cut  by  action-making  independents,  this  is  suited 
for  double  features  or  dish  nights.  Cast  is  lack¬ 
ing  in  name  lustre,  while  yarn  concentrates  on 
motor  boat  racing,  with  the  hero  trying  to  make 
his  supercharger  work.  Villainous  element 
almost  prevents  him  from  winning,  but  with 
the  heroine's  aid,  everything  comes  out  okay. 
Weak  program  material,  efforts  contributed  by 
Foster,  Rice,  etc.,  seem  wasted. 

Estimate:  Weak. 


UNITED  ARTISTS 


The  Dark  Angel 


THE*'HAT,/ 


tD  No.  10 


ner  to  delight  feminine  hearts.  Settings  are 
beautiful,  accurate.  March,  Marshall,  and 
Oberon  have  grown  up  together.  Typically 
British,  they’ve  restrained  their  feelings.  War 
comes ;  the  two  men  come  home  on  leave ; 
Oberon  chooses  March.  They  want  to  marry, 
spurred  by  sudden  orders  for  boys  to  return  to 
trenches.  They  can’t  marry ;  hour  is  too  late. 
Miss  Oberon  accompanies  March  to  troop  em¬ 
barkation  point,  spends  night  with  him  any¬ 
way.  As  if  in  retribution,  March  is  blinded 
in  war,  taken  prisoner.  Thinking  him  dead, 
Marshall  and  Oberon  “carry  on,”  plan  to  marry. 
In  meantime,  March  has  returned,  deliberately 
keeps  identity  secret  fearing  pity  his  loved  cnes 
would  bestow  on  blind  man.  He  settles  near  by ; 
circumstances  bring  him  near  her  time  and 
again.  Finally  friend  informs  Marshall, 
Oberon — they  hasten  to  him.  Carrying  bluff  to 
end,  he  pretends  he  has  his  sight,  rebuffs  Merle 
Oberon,  wishes  two  happy  union.  Bluff  doesn’t 
work,  she  assures  him  his  blindness  makes  no 
difference — and  she  never  loved  anyone  else. 

Estimate:  Swell  tear  jerker  for  all. 


20th  CENTURY-FOX 


Charlie  Chan  M  ^ami,y 

In  Shanghai  (610)  Dr6*8T 

Warner  Oland,  Irene  Hervey,  Charles  Locher,  Keye 
Luke,  Russell  Hicks,  Halliwell  Hobbes,  Pat  O’Malley. 

Once  again  Charlie  Chan  comes  back,  this 
time  to  China,  with  the  result  a  better  Chan 
picture  than  many  gone  before.  Tendency  here 
has  been  to  give  Chan’s  son,  Keye  Luke,  more 
attention,  with  the  script  an  improvement.  Back¬ 
ground  concerns  itself  with  dope  runners,  dope 
smuggling  with  Chan  getting  the  right  man 
after  suspicion  has  been  cast  upon  the  hero. 
Mystery  followers,  Chan  enthusiasts,  ethers, 
will  be  plenty  satisfied,  with  the  production 
necessary  for  such  picture. 

Estimate:  Okay  Chan. 


PARAMOUNT 


Family 
Melodrama 
110m. 

Fredric  March,  Merle  Oberon,  Herbert  Marshall,  Janet 
Beecher,  John  Halliday,  Henrietta  Crosman,  Frieda  In¬ 
escort,  Claude  Allister,  George  Breakston,  Lawrence 
Grant,  David  Torrence,  Cora  Sue  Collins,  Douglas  Walton. 

Class  picture  that  should  wow  feminine  fans 
in  any  large  city  in  any  locality  where  story 
with  upper  middle  class  English  background  will 
not  prejudice — this  is  tops  with  swell  suspense¬ 
ful,  sweet  love  story,  excellent  photography, 
superb  acting.  March’s  American  accent  seems 
slightly  incongruous ;  some  of  his  lines  drip  with 
awkwardness.  Miss  Oberon  is  appealing  beau¬ 
tiful  ;  Marshall  is  typically  restrained  in  man- 


This  Is  the  Life 
(- 


Family 
Comedy  Drama 
I  68m. 

Jcne  Withers,  John  McGuire,  Sally  Blane,  Sidney 
Toler,  Gordon  Westcott,  Gloria  Roy,  Emma  Dunn. 

Where  Fox  child  star  Jane  Withers  has  made 
an  impression,  "This  Is  the  Life”  may  hit  better 
than  average  grosses,  elsewhere  it  will  slip  in 
as  a  programmer.  Because  the  story  is  nothing 
much  because  all  the  burden  is  placed  on  the 
child’s  shoulders,  with  little  help,  “This  Is  the 
Life”  slips  into  the  program  division.  Taken 
from  an  orphanage  to  work  on  the  stage  by  a 
greedy  couple,  the  heroine  aids  a  wounded  man, 
runs  away  with  him,  teams  up  with  two  odd 
characters,  with  police,  federal  men  after  them 
until  they  run  into  a  California  ranch,  run  by 
two  kindly  folk.  Grosses  will  have  to  be  built. 

Estimate:  Only  Withers. 


Family 

Melodrama 

70m. 


This  Woman  Is  Mine 

(3447) 

Gregory  Ratoff,  Benita  Hume,  Katherine  Sergava,  Rich¬ 
ard  Bennett,  John  Loder,  Hugh  Wakefield,  Rosamond 
Barnes,  Raul  Graetz. 

English-made  Paramount  release,  this  will 
have  its  difficulties  in  the  local  market.  Be¬ 
cause  the  characters  are  not  particularly  symp¬ 
athetic,  the  show  can't  be  responsible  for  good 
grosses,  will  probably  slip  in  as  just  another 
picture.  Lion  tamer  Ratcff  forces  the  heroine 
to  marry  him,  finds  she  loves  another,  loses  his 
grip  on  himself,  eventually  goes  to  his  death  in 
the  lion’s  den.  With  some  circus  scenes,  with 
some  dramatic  moments,  the  picture  has  some 
interest,  but  generally  won’t  take. 

Estimate:  Restricted. 


REPUBLIC 


Two  Sinners  (3507) 


1 

Family 
Drama 
73m. 

Otto  Kruger,  Martha  Sleeper,  Minna  Gombell,  Ferdi¬ 
nand  Munier,  Cora  Sue  Collins,  Margaret  Seddon,  Fred 
Walton. 

Built  especially  for  this  women’s  trade,  “Two 
Sinners”  is  a  creditable  production  for  Republic, 
with  some  names  to  sell  that  should  impress. 
Taking  Warwick  Deeping’s  “Two  Black 
Sheep,”  the  picture  looms  as  a  well  produced 
dramatic  piece,  high  lighted  by  a  performance 
by  Cora  Sue  Collins  that  should  stand  out  in 
selling.  Except  for  a  slowness  that  seems  to 
predominate  the  picture,  the  show  has  little 
faults.  Deeping’s  story  sees  a  lawyer  sentenced 
to  15  years  for  a  justifiable  crime,  released, 
falling  in  love  with  a  governess  to  a  troublesome 
child,  sees  him  telling  the  governess  of  his 
sentence,  with  the  running  away  from  him  be¬ 
cause  of  the  shock.  Later,  she,  herself,  is  sen¬ 
tenced  unfairly,  for  a  theft.  The  two  are 
brought  together. 

Estimate:  Sell  the  women. 


RADIO 


Hi,  Gaucho  (606) 


Family 
Melodrama 
60m. 

Steffi  Duna,  John  Carroll,  Rod  LaRocque,  Montagu 
Love,  Ann  Codee,  Paul  Porcasi,  Tom  Ricketts. 

With  an  Argentine  plain  background,  no 
name  strength,  “Hi  Gaucho"  will  need  inten¬ 
sive  support.  Had  the  cast  contained  anything 
for  the  marquee,  result  might  have  been 
stronger  but  as  it  stands  now  the  show  is  an 
American  open-air  picture  with  Argentine 
background.  Plot  doesn't  give  the  cast  much 
help  with  hero,  heroine,  having  fathers  who 
are  rivals.  A  bandit,  Rod  LaRocque,  is  also 
included.  Patrons  may  like  John  Carroll's  sing¬ 
ing  once  they  are  in,  but  otherwise,  it  will  make 
little  impression. 

Estimate:  So-so  program. 


RKO  LINCOLN— Trenton,  N.  J. 

24,674  ADMISSIONS  IN  FIRST  4  DAYS 


A  New  High  Breaking  Ail  Former  Hevordtt ! 


THE  PHILADELPHIA  EXHIBITOR 


61 


UNIVERSAL 


Storm  Over  the  Andes 

(9025) 


Family 

Melodrama 

82m. 


Jack  Holt,  Mona  Barrie,  Antonio  Morano,  Gene  Lock¬ 
hart,  Guanita  Garfias,  Grant  Withers,  Barry  Norton, 
George  Lewis. 

Here  is  a  melodrama  that  will  leave  audiences 
who  love  Holt  type  pictures  plenty  satisfied.  In 
his  first  for  Universal,  he  has  been  placed  in  a 
happy  selection.  As  a  daredevil  airman,  who 
lands  in  the  conflict  between  Paraguay-Bolivia, 
he  falls  in  love  with  his  flight  commander’s  wife, 
does  the  honorable  thing,  patches  up  the  love 
between  the  two  before  bowing  out.  Inter¬ 
spersed  are  plentiful  air  shots,  thrills,  jungle 
“Green  Hell"  atmosphere,  etc.  Comedy  has 
not  been  neglected  with  Gene  Lockhart  handling 
this  department.  Easily  saleable,  exploitable, 
“Storm  Over  the  Andes”  can  be  built  to  show¬ 
man  proportions.  It  has  the  elements  to  please 
action  loving  melodrama  fans. 

Estimate:  Good  Holt  meller. 


MASCOT 


Family 

Streamline  Express  Melodrama 

69m. 

Victor  Jory,  Evalyn  Venable,  Esther  Ralston,  Ralph 
Forbes,  Sidney  Blackmer,  Erin  O’Brien-Moore,  Clay 
Clement,  Vince  Barnett,  Bobby  Watson,  Lee  Moran, 
.Edward  Hearn,  Syd  Saylor,  Libby  Taylor,  Tommy  Bupp. 

Once  again,  all  action  takes  place  on  a  train, 
new  type  streamline,  but  thanks  to  Nat  Levine 
supervision,  smart  handling,  “Streamline  Ex¬ 
press”  is  good  program  packed  with  feature 
names,  comedy,  dramatic  moments.  Hero  pro¬ 
ducer  Jory  runs  after  heroine  actress  Evalyn 
Venable,  who  aims  to  marry  Ralph  Forbes. 
Hero  Jory  not  only  prevents  the  marriage, 
brings  back  his  wayward  actress-sweetheart  but 
plenty  other  things  take  place  on  the  train  in- 
clud'ng  birth  of  twins,  a  domestic  triangle, 
crooks,  etc.  For  action,  melodrama  loving  fans, 
“Streamline  Express”  has  whait  it  takes. 

Estimate:  Satisfactory. 


STATE  RIGHTS 


Three  Renegades  Western 

55m. 

Tom  Wells,  Doris  Brook,  Edna  Aslin,  Jimmy  Aubrey, 
William  Desmond,  George  Chesebro. 

Just  another  western  with  a  new  star  who 
doesn’t  stand  too  strong  in  his  first  show, 
“Three  Renegades"  belongs  in  the  average  west¬ 
ern  category.  Yarn  has  the  hero  a  border 
patrol  captain,  sees  him  stopping  some  diamonds 
from  being  hi-jacked.  Exterior  shots  are  okay, 
but  acting  generally  is  nothing  to  write  home 
about. 

Estimate:  So-so  western. 


The  Riders  of  the  Law  Western 

57m. 

Bob  Steele,  Gertrude  Messinger,  Si  Jenks,  Lloyd  In¬ 
graham,  John  Elliott,  Bud  Osborne. 

Western  hero  Bob  Steele,  really  a  U.  S.  mar¬ 
shal,  is  mistaken  for  a  tenderfoot  by  the  bad 
gang,  makes  them  realize  their  mistake,  routs 
the  bank  robbers,  wins  the  banker’s  daughter. 
Bob  Steele  at  his  best,  this  western  has  the 
usual  number  fights,  hard  riding,  should  satisfy 
western  lovers. 

Estimate:  Okay. 


Family 

Murder  by  Television  Mystery  Drama 

61m. 

Bela  Lugosi,  June  Collyer,  George  Meeker,  Huntley 
Gordon,  Henry  Mowbray,  Charles  Hill  Mailes,  Clair 
McDowell,  Hattie  McDaniel. 

Poorly  directed,  with  poor  photography,  a 
plot  too  infantile  to  register,  this  effort  not 
very  worthy  of  consideration  by  exhibitors.  Re¬ 
cording  in  such,  dialogue  so  halting,  stilted,  that 
audience  has  utmost  difficulty  in  understanding. 
Even  so  experienced  an  actor  as  Bela  Lugosi  is 
unable  to  project  herself  in  this  “mystery”  part. 
Story  is  about  inventor  of  television  system  who 
gives  a  demonstration  to  show  its  success. 
Seaited  in  a  parlor,  an  audience  consisting  of 
many  who  would  murder  the  inventor  to  seize 
his  formula,  watches  the  professor  on  the 
screen.  Before  their  eyes  he  is  murdered. 
Everyone  in  audience  is  suspected,  especially 
Lugosi.  The  other  suspects  are  eliminated  to¬ 
gether  with  Lugosi’s  twin  brother  who  was  a 
bad  man  but  didn’t  murder.  Doctor,  who  was 
chief  of  police’s  friend,  is  the  murderer. 

Estimate:  Not  so  good. 


The  Fighting  Playboy  Melodrama 

65m. 

Nick  Stuart,  Lucille  Brown,  James  Magrath,  Robert 
Webb,  Michael  Heppel. 

When  a  playboy  hero  is  thrown  out  by  his 
father,  left  to  his  own  resources,  things  begin 
to  happen.  Result  is  an  inde  program  action 
melodrama  that  has  among  other  things  plenty- 
shots  devoted  to  lumber  districts,  lumber  cut¬ 
ting,  shipping  in  Canada.  Amidst  this  back¬ 
ground,  the  usual  action  romance  doings  occur 
with  the  result  a  picture  that  will  satisfy  neigh¬ 
borhoods. 

Estimate:  Program. 


The  Hawk  Western 

55m. 

Yancey  Lane,  Betty  Jordan,  Rollo  Dix,  Dickie  Jones, 
Don  Orlando,  Lafayette  McKee. 

Bringing  to  the  fore  one  Yancey  Lane  who 
proves  that  he  knows  how  to  ride  in  best 
approved  western  fashion,  “The  Hawk"  is  Sat¬ 
urday  matinee  stuff  or  for  twin  bills.  Equipped 
with  the  usual  horse  hero,  a  small  child  who 
helps  out,  the  villain,  heroine,  etc.,  “The  Hawk” 
strikes  out  in  no  new  paths,  gets  into  no  trouble. 
Familiar,  it  will  serve. 

Estimate:  Standard  western. 


The  smart  theatre  owner  will  find  listed 
here  numerous  services  which  will 
interest  him  during  the  successful 
operation  of  his  showhouse.  Each  com¬ 
pany  is  an  authority  in  its  field  and 
through  long  experience  has  proved 
reliable  and  trustworthy. 

Tell  Our  Advertisers 
You  Sa  w  It  In 

The  Philadelphia 
Exhibitor 


i 


‘  .#  :* 


....MEET 

AL  KATZ 

•  A1  is  THE  EXHIBITOR 
touring  field  representative. 
He  is  especially  delegated  by 
us  to  contact  you,  to  make 
certain  you  are  taking  advan¬ 
tage  of  the  various  services 
offered  you  by  Jay  Emanuel 
Publications,  Inc. 

•  Long  ago,  we  realized  that 
a  successful  motion  picture 
trade  journal  must  be  more 
than  a  publication  which  is 
mailed  to  its  readers  regularly. 
It  must  keep  in  touch  with  its 
many  readers  and  the  terri¬ 
tory  it  serves  by  PERSONAL 
CONTACT. 

•  With  the  best  local 
coverage  in  its  terri¬ 
tory,  with  its  many 
correspondents,  THE 
EXHIBITOR  is 
keeping  faith  with  its 
readers. 

•  But  to  make  this  contact 
even  more  intimate,  we  have 
designated  A1  Katz  as  its  field 
representative,  to  meet  you,  to 
pick  up  news  stories  and  pic¬ 
tures,  to  discuss  your  prob¬ 
lems  with  you,  to  see  how  else 
we  can  be  of  service. 

•  One  of  these  days  he  will 
be  dropping  in  to  see  you. 
Give  him  a  moment  or  so.  His 
one  purpose  is  to  serve  you. 

•  WA  TCH  FOR  HIM. 


62 


Sepl5'35 


THE  PHILADELPHIA  EXHIBITOR 


American  Display  Ready 


INDEX  TO  ADVERTISERS 


Chas.  L.  Casanave,  American  Display 
Company,  Inc.,  announces  the  comple¬ 
tion  of  arrangements  with  United  Artists 
to  supply  all  forthcoming  product  with 
a  complete  line  of  special  advertising 
accessories.  United  Artists  becomes 
the  fourth  major  distributor  to  work  on 
this  new  co-operative  setup.  Columbia, 
RKO,  and  Paramount  have  already  an¬ 
nounced  the  affiliation. 

Feature  of  this  new  rental  service,  is 
the  loaning  of  frames  for  the  proper  dis¬ 
playing  of  their  materials.  Frames  are 
especially  built  for  the  theatre  upon  sign¬ 
ing  of  display  rental  contract,  in  keeping 
with  the  general  architectural  treatment 
of  the  theatre.  Upward  of  1000  theatres 
are  at  present  benefiting  by  this  feature. 

American  Display  Company,  Inc., 
whose  main  office  is  at  521  West  57th 
Street,  New  York  City,  has  branch 
offices  in  Boston,  Chicago,  New  Orleans, 
Los  Angeles,  and  Atlantic  City. 


Sonotone  Organization 


Sonotone  Corporation,  which  sells 
equipment  for  the  deaf  to  theatres,  has 
issued  an  interesting  booklet  called  The 
Story  of  Sonotone,”  which  describes  the 
organization  behind  the  idea. 

Very  interesting,  it  will  enlighten  ex¬ 
hibitors  who  are  interested  in  such 
equipment. 


RCA  Photophone  Convention 

Sales  representatives  of  RCA  Photo- 
phone  from  all  the  country  attended 
a  sales  convention  September  4-6  in 
Camden,  N.  J.  Edwin  M.  Hartley,  RCA 
Photophone  manager,  presided,  with 
E.  T.  Cunningham,  RCA  Manufacturing 
Company  president,  addressing  the  men. 


Adolph  Hirshberg,  former  president  of  the 
Musicians’  Union  and  long  a  factor  in  musi¬ 
cal  circles,  is  running  for  City  Council. 

Rumors!  There  is  a  rumor  rife  that  two 
theatres  are  contemplated  in  the  neighbor¬ 
hood  of  the  69th  Street  section.  There 
is  also  a  rumor  that  a  new  theatre  will  be 
built  on  Walnut  Street  between  1  5th  and 
I  6th,  and  Sam  Shapiro  is  prominently 
mentioned. 

Mr.  and  Mrs.  Kline  and  Mr.  and  Mrs.  Good¬ 
win  betting  on  the  bangtails  at  State  Fair 
after  which  they  will  inspect  George  Kline’s 
estate. 


American  Heating  and  Ventilating  ....  34 

Berlo  Vending  .  32 

Business  Machinery  Co .  34 

Harry  Brodsky  Decorating  Co .  34 

First  Division  Pictures  .  23-24-25-26 

Fox  Film  Corp .  11-12-13-14 

Hardwick  and  Magee  .  34 

Edwin  R.  Harris  .  34 

Irwin  Seating  Co .  33 

M.  Krakovitz  &  Sons  .  34 

Metro-Goldwyn-Mayer  .  2 

Mascot  Pictures  .  29 

National  Penn  Printing  .  62 

National  Theatre  Supply  Co .  56 

Novelty  Scenic  Studios  .  34 

Paramount  Pictures  . Front  Cover 

Porter  Letter  Service  .  56 


Paramount  Decorating  Co .  34 

Price  Premiums  .  34 

Quality  Premium  Distributors  .  34-55 

RCA  Photophone  .  55 

RKO  Distributing  Corp .  6-7-10 

Republic  Pictures  Corp .  8-9 

Sentry  Safety  Control  .  36-56-62 

Edward  Sherman  .  32 

Winfield  Sheehan  .  31 

SOS  Corporation  .  56 

S.  &  E.  Electric  Co .  34 

David  Supowitz  .  32-34 

Typhoon  .  34 

Thalheimer  &  Weitz  .  33 

Universal  Pictures  .  3 

Warner  Bros.  Pictures  .  4-5 


All  companies  listed  above  may  be  relied  upon  for  fair  dealing,  co-operation  and 
high  business  principles.  THE  EXHIBITOR  directs  your  specific  attention  to  their 
advertisements  in  this  issue. 


TEN  POINTS.... 

On  Offsei  Lithography 


i*rotf  ranis 
Mi  fra  his 
Also 

Coninirrriul  W  orfc 

• 

SPECIALIZING  IN 

Window 
0  'arils 
M*ostrrs 


1.  To  give  every  job  in  our  shop  personal  and 
prompt  attention  so  that  it  will  suitably  serve 
the  purpose  for  which  it  was  intended. 

2.  To  produce  each  job  as  economically  as 
possible  and  at  the  same  time  make  each  job 
perfect  printing. 

3.  To  keep  our  promises  about  delivery. 

4.  To  always  keep  in  mind  that  printing  is  but  a 

means  to  an  end - that  people  do  not  buy 

printing  but  buy  the  “results”  that  printing  is 
intended  to  produce. 

5.  To  ask  ourselves  “Will  this  job  pay  the  exhibi¬ 
tor?"  “Can  we  suggest  a  better  way?"  “How 
can  we  save  the  exhibitor  money?" 

6.  To  realize  that  some  know  exactly  what  they 
want —  and  it  is  our  duty  to  give  it  to  them. 

7.  To  realize  that  some  do  not  know  much  about 
paper  stock,  proper  type  faces,  etc.,  and  it  is 
our  duty  to  give  them  the  very  best  advice  and 
workmanship  that  is  possible  for  our  shop  to 
produce. 

8.  To  study  the  needs  as  well  as  the  wants  of  each 
of  our  regular  customers  so  that  we  may  prove 
as  helpful  to  them  as  is  possible  not  only  in 
producing  good  printing  but  in  developing 
profitable  suggestions  and  ideas  for  them. 

9.  To  make  a  fair  profit  on  every  job  that  goes 

through  our  shop - and  to  accept  no  job  that 

does  not  permit  a  fair  and  reasonable  profit. 

10.  To  make  collections  promptly  so  that  we  may 
discount  our  bills;  the  reby  keeping  our  busi¬ 
ness  in  a  healthy  condition,  so  that  our  custom¬ 
ers  will  not  have  to  help  pay  for  some  other 
customer’s  delinquency. 


National  Penn  Printing  Co. 


OSCAR  L1BROS  AL  BLOFSON 

1233  VINE  STREET  • 


SIMON  L1BROS 

PHILADELPHIA 


THE  c: 

H 

J  l  rue  best  reterence  department  in  tne  industry  .  .  . 

P"  f  —  I  1  Concise  and  up-to-date  .  .  .  Placing  at  the  exhibitor’s 

■  A  fingertips  all  he  needs  to  know  about  each  picture. 

Included  are  production  number,  whether  adult  or 
family  appeal,  title,  type  of  picture,  cast,  estimate  as 
carried  In  6-Pt.  Review,  running  time  and  when  reviewed. 
For  example:  508 — A— EVELYN  PRENTICE— MD— 
Myrna  Loy,  William  Powell,  Una  Merkel,  Isabel  Jewell, 
Cora  Sue  Collins,  Jack  Mulhall — All  Powell-Loy — 78m 
— Nov.  means  production  number  is  508,  story  is  of 
adult  appeal  rather  than  family,  title  is  Evelyn  Prentice, 
It  Is  a  melodrama  (MD),  cast  has  five  stars  and  featured 
leads,  estimate  called  It  All  Powell-Loy,  it  runs  78 
minutes  and  It  was  reviewed  in  November.  Pictures 


Published  Every  Issue 

KEY  TO  TYPE  OF  PICTURE 


AD — Action  Drama 
C — Comedy 
CD — Comedy  Drama 
COD — Costume  Drama 
CL — Classical  Drama 
D — Drama 
F — Farce 


MD — Melodrama 
MU — Musical 
MY— Mystery 
0 — Operetta 
RD — Realistic  Drama 
SP — Spectacle 
W — Western 


listed  are  playing  currently,  about  to  be  released  or  in 
production  stage.  As  new  information  is  gained,  it  will 
be  added.  This  department  will  appear  in  each  issue. 
Save  all  issues  to  keep  a  complete  file  for  as  new  data 
is  added,  old  will  be  discarded.  Read  the  review  first 
in  6-Point  Reviews  and  checkup  here  later.  If  there 
is  variance  in  running  time,  it  is  because  of  censor  con¬ 
ditions  or  later  cutting.  Check  with  your  exchange 
to  make  certain.  No  release  dates  are  included  as  these 
vary  in  territories. 


Chesterfield-Invincible 

3078— F— HER  COMEBACK  (The  Girl  Who  Came  Back)— D— 

Shirley  Grey,  Sidney  Blackmer Holds  Interest — 66m. 1- 

July. 

3080— F— UNSEEN  DEATH  (Death  From  a  Distance)— MY— 

Russell  Hopton,  Lola  Lane - Interesting - 68m. - 2-July. 

3063 — -LIFE  SENTENCE  (Condemned  to  Live) — Ralph  Morgan, 
Maxine  Doyle,  Pedro  de  Cordoba,  Marilyn  Knowlden. 

3071— SOCIETY  FEVER— Lloyd  Hughes,  Lois  Wilson,  Hedda  Hop¬ 
per,  Grant  Withers,  Marion  Shilling. 

- QUEEN  OF  HELL - Russell  Hopton,  Sidney  Blackmer,  Irene 

Ware,  Betty  Compson,  Ed  Gargan,  Lucy  Beaumont. 
—HAPPINESS,  C.  O.  D.— Donald  Meek,  Irene  Ware,  Maude 
Eburne,  William  Bakewell,  Lona  Andre. 

Columbia 

5004— F— LOVE  ME  FOREVER— MU— Grace  Moore,  Robert  Al¬ 
len,  Leon  Carrillo,  Michael  Bartlett — To  be  sold - 93m. - 

2-June. 

5007— F— SHE  MARRIED  HER  BOSS—  C — Claudette  Colbert, 

Melvyn  Douglas,  Michael  Bartlett,  Jean  Dixon - Topnotch 

comedy — 92  m. — 2 -Aug. 

5012—  F— THE  GIRL  FRIEND— C— Jack  Haley,  Ann  Sothern, 

Roger  Pryor,  Thurston  Hall - Pleasant  summer  fare - 69m. - 

I  -Aug. 

5013—  F— THE  BLACK  ROOM— MD— Boris  Karloff,  Marian 

Marsh,  Robert  Allen - To  be  sold — 72m. - 1 -Aug. 

5021— F— AFTER  THE  DANCE— MD— Nancy  Carroll,  George 
Murphy,  Thelma  Todd,  Jack  LaRfue — Program — 70m. — 2- 
Aug. 

5024— F— CHAMPAGNE  FOR  BREAKFAST— D— Mary  Carlisle, 

Hardie  Albright,  loan  Marsh - So-so - 6  7m. - 2-July. 

5026 — F - SUPERSPEED - AD — Florence  Rice,  Preston  Foster, 

Mary  Carlisle - Weak - 55m. - 2-Sept. 

5028— F— TOGETHER  WE  LIVE— MD— Ben  Lyon.  Sheila  Man- 

nors,  Esther  Ralston,  Wera  Engels - Program — 70m. - 2-Sept. 

5033— F— ATLANTIC  ADVENTURE— CD— Nancy  Carroll,  Lloyd 

Nolan,  Harry  Langdon - Program - 70m. - 1 -Sept. 

5035— F— THE  UNKNOWN  WOMAN— MD— Marian  Marsh,  Rich- 
ard  Cromwell,  Arthur  Hohl,  Robert  Middlemass,  Nana  Bryant, 

Henry  Armetta - Fair - 60m. — 2-lune. 

5208— F— RIDING  WILD— W— Tim  McCoy,  Billie  Seward,  Niles 

Welch - Usual  okay  McCoy - 5  7m. - 2-July. 

6201— F— WESTERN  FRONTIER— W— Ken  Maynard,  Lucille 

Brown,  Nora  Lane - Okay  western - 5  7m. - 1-Sept. 

—SHE  COULDN’T  TAKE  IT— George  Raft,  Joan  Bennett, 
Billie  Burke,  Walter  Connolly,  Lloyd  Nolan,  Donald  Meek, 
Wallace  Ford. 

—CRIME  AND  PUNISHMENT— Edward  Arnold,  Peter  Lorre, 
Douglas  Dumbrille,  Marian  Marsh,  Tala  Birell,  Gene  Lock¬ 
hart,  Elizabeth  Risdon,  Robert  Allan. 

—A  FEATHER  IN  HER  HAT— Pauline  Lord,  Victor  Varconi. 
Billie  Burke,  Louis  Hayward,  Basil  Rathbone,  Nydia  Wes'man 

- GRAND  EXIT - Edmund  Lowe,  Ann  Soth  ern,  Onslow 

Stevens. 

—SONG  OF  THE  DAMNED— Victor  Jory,  Phillips  Holmes, 
Florence  Rice. 

- GUARD  THAT  GIRL — Florence  Rice,  Robert  Allen,  Clar¬ 
ence  Moore,  Barbara  Kent,  Ward  Bond. 

- THE  FUGITIVE - George  Murphy,  Jean  Arthur. 

First  Division 

5262  F  JAVA  HEAD - D - Elizabeth  Allan,  John  Loder,  Anna 

May  Wong,  Edmund  Gwenn — The  tops  but  it  must  be  sold — 
68m. —  1  -July. 

A  MIMI  MD  Gertrude  Lawrence,  Douglas  Fairbanks, 

Jr.,  Diana  Napier,  Richard  Bird - Metropolitan  main  stem 

only — 98m. — 2-June. 


First  National-Warncrs 

804 _ F _ BROADWAY  GONDOLIER — MU — Dick  Powell,  Joan 

Blondell,  Adolphe  Menjou,  Louise  Fazenda,  Four  Mills  Broth¬ 
ers,  Ted  FioRito  and  band — Knockout — 98m. — 2-July — (W). 

808 _ F _ STRANDED — MD — Kay  Francis,  George  Brent,  Patricia 

Ellis — Good  metropolitan  neighborhood,  class — 76m. —  1 -July 

—  (W). 

8)2 _ F _ FRONT  PAGE  WOMAN - CD - Bette  Davis,  George 

Brent,  Roscoe  Ates Fair  program — 81m. 2-July (FN). 

813 _ F _ DON’T  BET  ON  BLONDES — CD — Warren  William, 

Claire  Dodd,  Guy  Kibbee — Good  summer  fare — 60m. — 2-July 

—  (W). 

818 _ F - GOING  HIGHBROW - C - Zasu  Pitts,  Edward  Everett 

Horton,  Guy  Kibbee,  June  Martel - Sell  laughs — 67m. - 1 -July 

(W). 

820 _ F - WE’RE  IN  THE  MONEY - C - Joan  Blondell,  Glenda 

Farrell,  Hugh  Herbert,  Ross  Alexander,  Henry  O’Neill, 
Hobart  Cavanaugh,  Phil  Regan — Topnotch  comedy — 65m. — 
1-Aug — (W). 

865 —  F - BRIGHT  LIGHTS - CD - Joe  E.  Brown,  Ann  Dvorak, 

Patricia  Ellis,  Joe  Cawthorn - Better  than  usual  Brown - 85m. 

—  I-Aug.— (FN). 

866 —  F — THE  IRISH  IN  US— C — James  Cagney,  Pat  O'Brien, 

Olivia  DeHavilland,  Frank  McHugh,  Allen  Jenkins  Socko 
83m. - I  -  Aug. - (FN)  . 

905 — F - PAGE  MISS  GLORY - C — Marion  Davies,  Pat  O'Brien, 

Dick  Powell,  Mary  Astor,  Patsy  Kelly — Okay  comedy - 91m. 

- 2-July - (Cosmopolitan)  . 

908— F— SPECIAL  AGENT— MD— Be  tte  Davis,  George  Brent, 
Ricardo  Cortez,  Jack  LaRue,  Henry  O'Neill — Exploitation 

stuff - 7  8m. - 1  -Sept. - Cosmopolitan - (  W)  . 

918 - F — LITTLE  BIG  SHOT - CD - Sybil  Jason,  Glenda  Farrell, 

Robert  Armstrong,  Edward  Everett  Horton,  Jack  LaRue - New 

child  find — 80m. 2-Aug. (W). 

96  7 — F — THE  GOOSE  AND  THE  GANDER — C — Kay  Francis, 

George  Brent,  Claire  Dodd,  Genevieve  Tobin - Satisfactory 

program - 72m. - 2-Aug - (FN)  . 

—CAPTAIN  BLOOD— Er  rol  Flynn,  Lionel  Atwill,  Ross  Alex¬ 
ander,  Olivia  DeHaviland,  David  Torrence,  George  Hassell, 
Frank  McGlynn,  Sr.,  Forrester  Harvey,  Guy  Kibbee,  Robert 
Barratt. 

—A  MIDSUMMER  NIGHT’S  DREAM — James  Cagney,  Dick 
Powell,  Joe  E.  Brown,  Jean  Muir,  Verree  Teasdale,  Ian  Hunter. 
Hugh  Herbert,  Anita  Louise,  Victor  Jory,  Mickey  Rooney 

— (W) 

- 1  LIVE  FOR  LOVE - Everett  Marshall,  Hobart  Cavanaugh, 

Allen  Jenkins,  Berton  Churchill,  Shaw  and  Lee,  Dolores  Del 
Rio. 

—SHIPMATES  FOREVER - Dick  Powell,  Ruby  Keeler,  Lewis 

Stone.  Rocs  Alexander,  Dick  Foran.  Robert  Light,  John 
Arledge. 

- GIRL  WITH  THE  LUCKY  LEGS— Warren  William.  Allen 

Jenkins,  Genevieve  Tobin,  Patricia  Ellis,  Lyle  Talbot,  Margaret 
Lindsay,  Ricardo  Cortez. 

— MOONLIGHT  ON  THE  PRAIRIE— Dick  Foran,  Sheila 
Mannors. 

—A  PRESENT  FROM  MARGATE— J  osephine  Hutchinson, 
Warren  William. 

—LIVING  UP  TO  LIZZIE— Ruth  Donnelly,  Anita  Louise, 
Warren  Hull,  Margaret  Lindsay. 

- THE  PAYOFF - James  Dunn,  Claire  Dodd,  Patricia  Ellis, 

Frankie  Darro.  Robert  Barratt,  Hobart  Cavanaugh. 

—THE  MURDER  OF  DR.  HARRIGAN— Lynn  Acker,  Ricardo 
Cortez,  Frank  Reicher,  Mary  Astor,  Lyle  Talbot. 
—BROADWAY  HOSTESS— Wini  Shaw,  Phil  Regan,  Gene¬ 
vieve  Tobin,  Lyle  Talbot,  Fred  Kohler,  Allen  Jenkins. 
—FRISCO  KID— J  ames  Cagney,  Margaret  Lindsay,  George  E. 
Stone,  Ricardo  Cortez,  Donald  Woods. 

— DR.  SOCRATES - Paul  Muni,  Ann  Dvorak,  Barton  Mac- 

Lane,  Grace  Stafford. 

—ENEMY  OF  MAN— Paul  Muni,  Josephine  Hutchinson,  Anita 
Louise. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


THE  CHECKUP— 2-September-35 


An  EXHIBITOR  Service 


— I  FOUND  STELLA  PARRISH — Paul  Lukas,  Kay  Francis, 
Ian  Hunter. 

— STARS  OVER  BROADWAY — Pat  O’Brien,  James  Melton, 
Phil  Regan,  Jane  Froman,  Jean  Muir,  Frank  McHugh. 

(Ed.  Note — Warners  have  advised  exhibitors  that  they  will  not 
generally  release  for  distribution  during  the  period  September  15,  1934- 
September  15,  1935,  the  following  pictures,  and  therefore,  each  of  such 
motion  pictures  is  hereby  excluded  from  the  license  agreement  with 
the  exhibitor:  FIRST  NATIONAL — Captain  Blood,  1  Leslie  Howard, 
1  Kay  Francis,  1  Claudette  Colbert,  1  E.  G.  Robinson,  1  Joan  Blondell; 
WARNER  BROTHERS — Lafayette  Escadrille,  Skipper  of  the 
Ispahan,  1  Kay  Francis,  1  Leslie  Howard,  1  Claudette  Colbert.  Accord¬ 
ing  to  authoritative  advices,  if  exhibitors  desire  to  protect  their  interests 
they  should  send  a  registered  letter  to  the  companies  immediately  stat¬ 
ing  that  they  expect  these  pictures  to  be  delivered  to  them  as  per  a 
clause  in  their  contracts.) 

Fox-20th  Century 

544— F — CHARLIE  CHAN  IN  EGYPT — MY— Warner  Oland,  Pat 
Paterson,  Rita  Cansino,  Frank  Conroy,  Jameson  Thomas — 
Satisfying — 74m. — 2 -June. 

546—  F— ORCHIDS  TO  YOU — CD — John  Boles,  Jean  Muir. 

Charles  Butterworth,  Harvey  Stephens — Nice  job - 75m. — 

1-July. 

547 —  F — SILK  HAT  KID — CD — Lew  Ayres,  Mae  Clarke,  Paul 

Kelly — Program - 67m. - 2-July. 

548—  F — HARDROCK  HARRIGAN— MD — George  O’Brien,  Irene 

H  ervey,  Fred  Kohler - Okay  job - 61m. - 2 -July. 

549—  F— CURLY  TOP— CD — Shirley  Temple,  John  Boles, 
Rochelle  Hudson,  Rafaela  Ottiano,  Esther  Dale,  Jane  Darwell 
— Swell — 7 6m. —  I  -Aug. 

601 —  F— IN  OLD  KENTUCKY— C — Will  Rogers,  Dorothy  Wil¬ 
son,  Bill  Robinson - Swell - 86m. - 2-July. 

602 —  F — THE  GAY  DECEPTION — Francis  Lederer,  Frances  Dee, 

Benita  Hume,  Lionel  Stander,  Alan  Mowbray — Good  job - 

79m. —  1  -Sept. 

603 —  F — WELCOME  HOME — C — James  Dunn,  Arline  Judge, 

Ray  Walburn - Plenty  laughs - 72m. - 2-July. 

604 —  F— REDHEADS  ON  PARADE — MU — John  Boles,  Dixie  Lee, 
Jack  Haley,  Ray  Walburn — Must  be  sold — 77m. —  1-Aug. 

605—  F— DRESSED  TO  THRILL — CD — Clive  Brook,  Tutta  Rolf. 

Nydia  Westman — So-so - 68m. — 2-July. 

608—  F— THE  FARMER  TAKES  A  WIFE— CD— Janet  Gaynor, 

Henry  Fonda,  Charles  Bickford,  Jane  Withers,  Slim  Summer¬ 
ville - Looks  okay — 9!m. —  I -July. 

609—  F— HERE’S  TO  ROMANCE— CD - Nino  Martini,  Gene¬ 

vieve  Tobin,  Anita  Louise,  Reginald  Denny,  Mme.  Schumann- 
Heink — Sell  Martini — 85m. —  I -Sept. 

6  I  0 — F— CHARLIE  CHAN  IN  SHANGHAI— MY— Warner  Oland, 

Irene  Hervey,  Charles  Locher Okay  Chan — 68m. 2-Sept. 

61  1— F— DANTE’S  INFERNO - MD— Spencer  Tracy,  Claire 

Trevor,  Alan  Dinehart,  Henry  B.  Walthall - To  be  sold - 88m. 

- 1 -Aug. 

612—  F — STEAMBOAT  ROUND  THE  BEND— CD— Will  Rogers, 
Irvin  S.  Cobb,  Anne  Shirley,  Stepin  Fetchit — Okay — 96m. — 
1-Aug. 

6  I  3— F— THUNDER  IN  THE  NIGHT— MY— Edmund  Lowe, 

Karan  Morley,  Paul  Cavanaugh - Familiar - 67m. - 2-July. 

_F— WAY  DOWN  EAST— MD— Rochelle  Hudson,  Henry 

Fonda,  Slim  Summerville,  Spring  Byington,  Andy  Devine, - 

Saleable 85m. 1  -Sept. 

— F— THIS  IS  THE  LIFE— CD— Jane  Withers,  John  McGuire, 

Sally  Blane - Only  Withers - 68m. — 2 -Sept. 

607— THUNDER  MOUNTAIN — George  O’Brien,  Frances  Grant. 
Barbara  Fritchie,  Morgan  Wallace. 

—THANKS  A  MILLION— Dick  Powell,  Fred  Allen,  Paul 
Whiteman  and  band,  Phil  Baker,  Beetle  and  Bottle,  Ann 
Dvorak,  Patsy  Kelly,  Yacht  Club  Boys,  Rubinoff. 

— METROPOLITAN — Lawrence  Tibbett,  Virginia  Bruce,  Alice 
Brady,  Cesar  Romero,  Luis  Alberni,  George  Marion,  Sr., 
Adrian  Rosley,  Christian  Rub,  Ruth  Donnelly. 

BEAUTY’S  DAUGHTER - Claire  Trevor,  Ralph  Bellamy, 

Ben  Lyon,  Jane  Darwell. 

— THE  MAN  WHO  BROKE  THE  BANK  AT  MONTE  CARLO 

— Ronald  Colman,  Joan  Bennett. 

- BAD  BOY - James  Dunn,  Dorothy  Wil  son,  Luis  Alberni, 

John  Wray,  Beulah  Bondi,  Bert  Roach,  Arthur  Hoyt. 

ARGENTINA - Alice  Faye,  Gilbert  Roland,  Noah  Beery, 

Sterling  Halloway. 

BALL  OF  FIRE - Bebe  Daniels,  Jack  Haley.  Alice  Faye. 

RAMONA — Loretta  Young,  John  Boles,  Gilbert  Roland. 

— CHARLIE  CHAN  IN  SAN  FRANCISCO— Warner  Oland. 

- KING  OF  BURLESQUE - Warner  Baxter,  Alice  Faye. 

SNATCHED - Rochelle  Hudson,  Herbert  Rawlinson. 


GB 

3  50! — F — 39  STEPS — MY — Robert  Donat,  Madeleine  Carroll, 

Godfrey  Tearle - Should  please — 79m. — 2-July. 

3  503— A— THE  CLAIRVOYANT — MD — Claude  Rains,  Fay  Wray, 
Jane  Baxter,  Jack  Raine — No  trouble  anywhere  with  adults — 
73  m. — 2 -June. 

3509— F — ALIAS  BULLDOG  DRUMMOND — CD — Jack  Hulbert, 
Fay  Wray — Fair — 63m. — 2-Aug. 

Liberty 

— F — THE  OLD  HOMESTEAD — MU — Mary  Carlisle,  Law¬ 
rence  Gray,  Dorothy  Lee,  Willard  Robertson,  Eddie  Nugent, 
Fuzzy  Knight — Good  job - 70m. —  1-Aug. 

— F — BORN  TO  GAMBLE — D — Onslow  Stevens,  H.  B.  War¬ 
ner,  Maxine  Doyle,  Lois  Wilson — To  be  sold — 69m. —  1-Aug. 
— F — WITHOUT  CHILDREN— D — Marguerite  Churchill, 

Bruce  Cabot,  Evelyn  Brent.  Dickie  Moore,  Cora  Sue  Collins, 
Reginald  Denny — Fair — 81m. — Nov  . 

— F— SWEEPSTAKE  ANNIE — C— Tom  Brown,  Marion  Nixoji, 

Inez  Courtney,  Wera  Engels — Nice - 74m. — 2-Jan. 

— F — DIZZY  DAMES— C — Marjorie  Rambeau,  Lawrence 
Grey,  Florine  McKinney,  Fuzzy  Knight — Entertains — 65m. — 
2-June. 

Majestic 

— F — RECKLESS  ROADS — MD — Judith  Allen,  Regis  Toomey, 
Lloyd  Hughes,  Ben  Alexander,  Matthew  Betz — Good  family, 
nabe — 60m. —  1-Aug. 

_A — MOTIVE  FOR  REVENGE — MD — Don  Cook,  Irene 
Hervey,  Doris  Lloyd — Strong  melodrama — 60m. —  I -April. 

Mascot 

— F — HARMONY  LANE — MU — Douglas  Montgomery,  Evelyn 
Venable,  Adrienne  Ames,  Joe  Cawthorn,  William  Frawley, 
Cora  Sue  Collins — Good  everywhere — 84m. —  1-Sept. 

— F— THE  ADVENTURES  OF  REX  AND  RINTY — Serial  in 
12  episodes,  with  a  30m.  episode  to  start  with  Rex  and  Rinty 
as  leads - Usual  okay  serial - 1 -Sept. 

— F— THE  HEADLINE  WOMAN — MD — Heather  Angel,  Jack 
LaRue,  Roger  Pryor,  Ford  Sterling,  Conway  Tearle - Decid¬ 

edly  okay — 78m. — 2-May. 

— F — LADIES  CRAVE  EXCITEMENT— MD— Norman  Foster. 
Evalyn  Knapp,  Esther  Ralston,  Eric  Linden,  Purnell  Pratt — 
Topnotch  inde - 67m. - l-fuly. 

— F — STREAMLINE  EXPRESS - MD — Victor  Jory,  Evalyn 

Venable,  Esther  Ralston,  Ralph  Forbes — Satisfactory — 69m. — 
2-Sept. 

- WATERFRONT  LADY - Ann  Rutherford,  Frank  Albertson, 

Barbara  Pepper,  Charles  C.  Wilson,  Grant  Withers,  J.  FarreH 
MacDonald,  Wally  Albright,  Ward  Bond,  Smiley  Burnette. 

— CONFIDENTIAL — Donald  Cook,  Evalyn  Knapp,  Warren 
Hymer,  J.  Carrol  Naish,  Theodore  Von  Eltz,  Edward  Hearn. 

Metro 

5  10 - F - CALM  YOURSELF - C - Robert  Young,  Madge  Evans, 

Betty  Furness,  Hardie  Albright — Program — 70m. —  l-July. 

5  I  1 — A — MAD  LOVE — MD — Peter  Lorre,  Colin  Clive,  Frances 

Drake — For  horror  followers — 81m. — 2-July. 

520 — F — BONNIE  SCOTLAND — C — Laurel  and  Hardy,  June 
Lang,  Anne  Grey,  William  Janney — Sell  Laurel-Hardy — 90m. 
—  1-Aug. 

528 — F — ESCAPADE — CD — William  Powell,  Luise  Rainer,  Vir¬ 
ginia  Bruce,  Mady  Christians,  Reginald  Owen — Buildup  for 
a  new  find - 94m. - 2-Iuly. 

601 —  F— BROADWAY  MELODY  OF  1936 — MU— Jack  Benny, 
Eleanor  Powell,  Robert  Taylor,  Sid  Silvers,  Una  Merkel — Big 
exploitation  opportunity — 1  !0m. —  I -Sept. 

602—  F— CHINA  SEAS - MD— Wallace  Beery,  Clark  Gable,  Jean 

Harlow,  Lewis  Stone — Big  number — 93m. — 2-  July. 

6  M  — F— WOMAN  WANTED— MD — Maureen  O’Sullivan,  Joel 

McCrea,  Lewis  Stone,  Louis  Calhern — Program  melodrama — 
7  8m. —  1  -Aug. 

6  1  2 — A — THE  MURDER  MAN — MD — Spencer  Tracey,  Virginia 
Bruce,  Harvey  Stephens — Must  be  sold — 70m. — 2-July. 

6  1  4 — F — PURSUIT — AD — Chester  Morris,  Sally  Eilers,  Scotty 
Beckett,  Henry  Travers — Program — 65m. — 2-Aug. 

625 — F— HERE  COMES  THE  BAND— MU — Ted  Lewis  and  band. 
Virginia  Bruce,  Ted  Healy,  Nat  Pendleton,  Spanky  McFarland 
— Plenty  to  sell — 77m. — 2-Aug. 

638— F— ANNA  KARENINA— D— Greta  Garbo,  Fredric  March, 

Freddie  Bartholomew,  Maureen  O’Sullivan - Impressive - 85m. 

—2-July 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


An  EXHIBITOR  Service 


THE  CHECKUP— 2-September-35 


505 — O’SHAUGHNESSY’S  BOY— Wallace  Beery,  Jackie  Cooper. 

Spanky  MacFarland,  Sara  Haden,  Clarence  Muse. 

512 — I  LIVE  MY  LIFE — Joan  Crawford,  Brian  Aherne,  Sterling 
Halloway,  Aline  MacMahon,  Frank  Morgan,  Fred  Keating,  Eric 
Blore,  Arthur  Treacher. 

613 — THE  BISHOP  MISBEHAVES - Edmund  Gwenn,  Maureen 

O'Sullivan,  Norman  Foster,  Dudley  Digges,  Nigel  Bruce,  Lumi- 
den  Hare,  Lillian  Bond,  Melville  Cooper. 

6  I  5 — THE  PERFECT  GENTLEMAN— Heather  Angel,  Frank  Mor¬ 
gan,  Cicely  Courtneidge,  Herbert  Mundin,  Henry  Stephenson. 

650— SMILING  THROUGH - Norma  Shearer,  Leslie  Howard, 

Fredric  March  (reissue). 

— A  TALE  OF  TWO  CITIES — Ronald  Colman,  Donald  Woods. 
Elizabeth  Allan,  Mitchell  Lewis,  Reginald  Owen,  Basil  Rath- 
bone.  Walter  Catlett,  H.  B.  Warner,  Dudley  Digges. 

— ROBIN  HOOD  OF  EL  DORADO — Warner  Baxter,  Ann 
Loring,  Margo,  Bruce  Cabot,  William  Henry,  J.  Carrol  Naish, 
Francis  MacDonald. 

— LET  FREEDOM  RING — Jack  Benny,  Una  Merkel,  Mary  Car¬ 
lisle,  Harvey  Stephens,  Ted  Healy,  Nat  Pendleton,  Shirley  Ross, 
Stuart  Erwin. 

- TARZAN  ESCAPES - Johnny  Weismuller,  Maureen  O’Sulli¬ 
van,  John  Buckler,  William  Henry,  Benita  Hume. 

- THE  BLACK  CHAMBER - William  Powell,  Binnie  Barnes, 

Lionel  Atwill. 

—A  NIGHT  AT  THE  OPERA — Croucho,  Harpo  and  Chico 
Marx,  Kitty  Carlisle,  Allen  Jones,  Margaret  Dumont. 

— FAR  OFF  HILLS — Constance  Collier,  Maureen  O'Sullivan, 
Una  Merkel,  Charles  Butterworth,  Franchot  Tone. 

—MUTINY  ON  THE  BOUNTY — Clark  Gable,  Franchot  Tone, 
Charles  Laughton. 

—AMERICANS  CAN  SING,  TOO— Jeanette  MacDonald,  Nel¬ 
son  Eddy. 

— AH  WILDERNESS — Wallace  Beery,  Lionel  Barrymore,  Ce¬ 
cilia  Parker,  Eric  Linden,  Aline  MacMahon,  Helen  Flint. 

— SMALL  TOWN  GIRL — Robert  Montgomery,  Maureen 
O’Sullivan. 

— RIFF-RAFF — Jean  Harlow,  Spencer  Tracey. 

V 

Paramount 

3446— F— MEN  WITHOUT  NAMES— MD— Fred  MacMurray, 
Madge  Evans,  David  John  Holt — Depends  on  selling — 70m. — 

1 - July- 

3447 - F— THIS  WOMAN  IS  MINE— MD - Gregory  Ratoff,  Benita 

Hume,  Katherine  Sergava,  John  Loder — Restricted — 70m.— 

2- Sept. 

3448—  F— PARIS  IN  SPRING— C— Mary  Ellis,  Tullio  Carmanati, 
Ida  Lupino — Pleasant — 82m. — 2 -June. 

3449 —  A — SHANGHAI — D — Charles  Boyer,  Loretta  Young,  War¬ 
ner  Oland,  Allison  Skipworth — Word  of  mouth  must  help — 
75m. —  1-Aug. 

3450 —  F — SMART  GIRL — C — Ida  Lupino,  Kent  Taylor,  Gail 
Patrick,  Joe  Cawthorn — Program — 75m. —  I -Aug. 

345 1 —  F — MAN  ON  THE  FLYING  TRAPEZE— C—W.  C.  Fields, 
Mary  Brian,  Lucien  Littlefield — All  Fields — 64m. — 2 -July. 

3452—  F— ACCENT  ON  YOUTH— CD — Sylvia  Sidney,  Herbert 
Marshall,  Astrid  Allwyn — Smart  stuff — 85m. — 2-July. 

3501—  F— EVERY  NIGHT  AT  EIGHT— MU— George  Raft,  Alice 

Faye,  Frances  Langford,  Patsy  Kelly — Saleable - 75m. — 

1 - Aug. 

3503—  F— ANNAPOLIS  FAREWELL— CD— Sir  Guy  Standing, 
Rosalind  Keith,  Tom  Brown,  Richard  Cromwell — Exploitation 
bet — 85m. —  1  -Sept. 

3504—  A - WITHOUT  REGRET— D— Kent  Taylor,  Elissa  Landi, 

Frances  Drake,  Paul  Cavanagh - Strong  drama - 75m. - 

2- Aug. 

3506—  F— HOP  ALONG  CASSIDY— W— William  Boyd,  Paula 
Stone,  James  Ellison — Fine  western — 63m. — 2-Aug. 

3507—  F— HERE  COMES  COOKIE— F— Burns  and  Allen,  George 
Barbier,  Betty  Furness,  Andrew  Tombes — Usual  Burns-Alien 
— 65m. —  1  -Sent. 

3508—  F— THE  CRUSADES— SP— Loretta  Young,  Henry  Wil- 
coxon,  Katherine  DeMille,  Ian  Keith,  V.  Aubrey  Smith, 

William  Farnum Industry  triumph 134m.  (road  show 

length) - 2-Aug. 

3509—  F— TWO  FOR  TONIGHT— C— Bing  Crosby,  Joan  Bennett, 

Mary  Boland - Depends  on  Crosby - 60m. - 1-Sept. 

3502—  WANDERER  OF  THE  WASTELAND— Edward  Ellis,  Dean 
Jagger,  Larry  Crabbe,  AI  St.  John,  Benny  Baker,  Gail  Patrick. 

3505—  THE  LAST  OUTPOST— Cary  Grant,  Gertrude  Michael, 
Claude  Rains. 

3510 —  PETER  IBBETSON — Gary  Cooper,  Ann  Harding,  Ida 
Lupino,  Douglas  Dumbrille,  Ferdinand  Gottschalk. 

- BIG  BROADCAST  OF  1936 - Jack  Oakie,  Burns  and  Allen, 

Lydia  Roberti,  Bing  Crosby,  C.  Henry  Gordon,  Wendy  Barrie, 
Bill  Robinson,  Amos  and  A.ndy,  Ethel  Merman,  Jessica  Drag- 
onette,  Mary  Boland,  Charles  Ruggles. 


_ HANDS  ACROSS  THE  TABLE - Carole  Lombard,  Fred 

MacMurray,  Ralph  Bellamy,  Marie  Prevost,  Ruth  Donnelly, 
Katherine  DeMille.  . 

— THE  MILKY  WAY — Harold  Lloyd,  Veree  Teasdale,  Helen 
Mack,  Dorothy  Wilson,  William  Gargan,  George  Barbier,  Lionel 
Stander. 

— IT’S  A  GREAT  LIFE — Joe  Morrison,  Paul  Kelly,  Rosa¬ 
lind  Keith,  William  Frawley,  Chic  Sale,  David  Holt,  Baby 
Leroy,  Dean  Jagger. 

— SO  RED  THE  ROSE — Margaret  Sullavan,  Walter  Connolly. 
Randolph  Scott,  Elizabeth  Patterson,  Janet  Beecher. 

— COLLEGIATE — Joe  Penner,  Jack  Oakie,  Mack  Gordon, 
Harry  Revel,  Lynne  Overman,  Larry  Crabbe,  Ned  Sparks. 

— MILLIONS  IN  THE  AIR — Ida  Lupino,  Willie  Howard,  Ray 
Milland,  George  Barbier,  Benny  Baker. 

— GETT1N’  SMART - Grace  Bradley,  Gail  Patrick,  Lee  Tracy, 

Roscoe  Karns. 

— ROSE  OF  THE  RANCHO — Gladys  Swartout,  H.  B.  Warner, 
John  Boles,  Charles  Bickford,  Willie  Howard,  Herb  Williams. 

- EAGLE’S  BROOD - William  Boyd,  Jimmy  Ellison,  Nana 

Martinez,  William  Farnum. 

— THE  VIRGINIA  JUDGE - Walter  C.  Kelly,  Stepin  Fetchit, 

Marsha  Hunt. 

— THE  BOUNCER - Carl  Brisson,  Arline  Judge,  Mady  Chris¬ 

tians,  Eddie  Davis,  Inez  Courtney,  William  Frawley. 

- ANYTHING  GOES - Bing  Crosby,  Frank  Morgan,  Grace 

Bradley,  George  Barbier. 

- CORONADE - Jean  Errol,  Johnny  Downs,  Eddy  Duchin. 

Jack  Haley. 

— MARY  BURNS,  FUGITIVE - Sylvia  Sidney,  Alan  Baxter. 

Henry  Hall,  Esther  Dale. 

- KLONDIKE  LOU - Mae  West,  Victor  McLaglen. 

- LET’S  GET  MARRIED - Sylvia  Sidney,  Fred  MacMurray. 

— DESIRE — Marlene  Dietrich,  Gary  Cooper. 

Radio 

5  3  7< — F — SHE — MD — Helen  Gahagan,  Randolph  Scott,  Helen 

Mack,  Nigel  Bruce - Sell  it - 1  0  I  m. - 2 -July. 

538 — F — THE  ARIZONIAN— W — Richard  Dix,  Preston  Foster. 

Margot  Grahame — Good  Job — 75m. — 2-June. 

539_F— OLD  MAN  RHYTHM— MU — Buddy  Rogers,  Barbara 

Kent,  George  Barbier,  Grace  Bradley,  Betty  Grable - Summer 

musical  stuff — 85m. —  l -Aug. 

540 —  F — JALNA — D — Kay  Johnson,  Ian  Hunter,  C.  Aubrey 
Smith,  Nigel  Bruce,  David  Manners,  Peggy  Wood — Class — 
75m. —  1  -Aug. 

541 —  F — ALICE  ADAMS - CD — Katherine  Hepburn,  Fred  Mac¬ 

Murray,  Evelyn  Venable,  Fred  Stone. — Long,  but  okay  every¬ 
where - 9  7m. — 2  -  Au  g. 

542 - F - HOT  TIP — C - Jimmy  Gleason,  Zasu  Pitts,  Russell 

Gleason — Pleasant  program — 72m. —  1  -Aug. 

601 —  F — TOP  HAT — MU — Fred  Astaire,  Ginger  Rogers,  Edward 

Everett  Horton,  Helen  Broderick - No.  1  show - 107m. - 

1-Sept. 

602—  F— THE  RETURN  OF  PETER  GRIMM— D — Lionel  Barry¬ 
more,  Helen  Mack,  Donald  Meek,  Edward  Ellis,  George  Break- 
ston — Must  be  sold — 80m. —  1-Aug. 

603—  F — POWDERSMOKE  RANGE— W— Hoot  Gibson,  Harry 

Carey,  Bob  Steele,  Tom  Tyler,  Wally  Wales,  Boots  Mallory - 

Western  “Grand  Hotel” — 74m. —  1-Sept. 

604—  F— HIS  FAMILY  TREE - CD— James  Barton,  Margaret  Cal¬ 
lahan,  Maureen  Delany - Spotty  program - 71m. - 1 -Sept. 

606 - F - HI  GAUCHO - MD - Steffi  Duna,  John  Carroll,  Rod 

LaRocque - So-so  program — 60m. — 2 -Sept. 

501— LAST  DAYS  OF  POMPEII— Preston  Foster,  Helen  Mack, 
John  Beal,  Alan  Hale,  Gloria  Shea,  David  Holt,  Louis  Calhern 
Wood,  C.  Aubrey  Smith,  Jessie  Ralph,  Ted  Newton. 

536 — FRECKLES — Carol  Stone,  Virginia  Weidler,  Tom  Brown. 
544— THE  THREE  MUSKETEERS— Walter  Abel,  Paul  Lukas, 
Onslow  Stevens,  Moroni  Olsen,  Margot  Grahame,  Mary  Mac- 
Laren. 

605—  THE  RAINMAKERS— Bert  Wheeler,  Robert  Woolsey,  Dor¬ 
othy  Lee,  Berton  Churchill,  George  Meeker. 

606  - HI,  GAUCHO - John  Carroll,  Rod  La  Rocque,  Montagu 

Love,  Steffi  Duna. 

607  - TO  BEAT  THE  BAND— Roger  Pryor,  Helen  Broderick. 

Hugh  Herbert,  Eric  Blore,  Phyllis  Brooks,  Fred  Keating. 

608  - ANNIE  OAKLEY - Barbara  Stanwyck,  Preston  Foster,  Mel- 

vyn  Douglas,  Margaret  Armstrong,  Otto  Hoffman. 

609  - IN  PERSON - Ginger  Rogers,  George  Brent,  Alan  Mowbray, 

Joan  Breslau,  Louis  Mason,  Henry  Stephenson,  Grant  Mitchell. 

610  - LOVE  SONG - Lily  Pons,  Henry  Fonda,  Paul  Porcasi,  Eric 

Blore. 

614 - SYLVIA  SCARLETT - Katharine  Hepburn,  Natalie  Paley, 

Cary  Grant,  Gaston  Glass,  Edmund  Gwenn. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


THE  CHECKUP — 2-September-35 


An  EXHIBITOR  Service 


Republic 

3502 _ F _ FORBIDDEN  HEAVEN — CD - Charles  Farrell,  Char¬ 

lotte  Henry,  Beryl  Mercer — Family,  neighborhood — 78m. — 

1- Sept. 

3507 _ F _ TWO  SINNERS - D - Otto  Kruger,  Martha  Sleeper,  Cora 

Sue  Collins,  Minna  Gombrell — Sell  the  women  73m.  2-Sept. 
3548 — F — FEDERAL  AGENT — MD — Bill  Boyd,  Irene  Ware,  Don 
Alvarado,  George  Cooper — Average  inde  meller — 58m. —  1- 
3556 — F — WESTWARD  HO — W — John  Wayne,  Sheila  Mannors, 
Frank  McGlynn,  Jr. — No.  1  everyway — 60m. —  1 -Aug. 

3566 — F — TUMBLING  TUMBLEWEEDS — W — Gene  Autry,  Smiley 
Burnette,  Lucille  Brown — Okay — 61m. —  1 -Sept. 

3508 — CAPPY  RICKS  RETURNS — Robert  McWade,  Ray  Walker, 
Florine  McKinney,  Lucien  Littlefield,  Lois  Wilson. 

3525 — SPANISH  CAPE  MYSTERY — Helen  Twelvetrees,  Donald 
Cook,  Betty  Blythe,  Berton  Churchill. 

3541 - THE  CRIME  OF  DR.  CRESPI - Eric  Von  Stroheim,  Harriet 

Russell,  Dwight  Frye. 

3558 - NEW  FRONTIER - John  Wayne,  Muriel  Evans,  Murdock 

McQuarrie,  Mary  McLaren,  Warner  Richmond. 

3562 — LAWLESS  RANGE — John  Wayne,  Sheila  Mannors,  Frank 
McFlynn,  Jr.,  Yakima  Canutt. 

3567 - MELODY  TRAIL - Gene  Autry,  Ann  Rutherford,  Willy  Cas- 

tello,  Marie  Burton. 

3570 - RED  RIVER  VALLEY - Gene  Autry,  George  Cheseboro, 

George  Burton,  Charles  King. 

Monogram 

3002— F — THE  KEEPER  OF  THE  BEES — CD — Neil  Hamilton, 
Betty  Furness,  Emma  Dunn,  Edith  Fellowes — Nice  job — 76m. 

2- June. 

3019 — F— MAKE  A  MILLION— C— Charles  Starrett,  Pauline 

Brooks,  George  E.  Stone - Okay  nabe - 67m. - 1-July. 

3026 F— CHEERS  OF  THE  CROWD— C— Russell  Hopton,  Irene 

Ware,  Bradley  Page — Pleasant  program — 62m. —  1-Aug. 

United  Artists 

- F - THE  DARK  ANGEL - MD - Fredric  March,  Merle 

Oberon,  Herbert  Marshall,  Janet  Beecher,  John  Halliday - Swell 

tear  jerker - 1  10m. - 2-Sept. 

- F - SANDERS  OF  THE  RIVER — MD - Paul  Robeson,  Leslie 

Banks,  Nina  Mae  McKinney — To  be  sold — 95m. —  1-July. 

- A — NELL  GWYN — COD - Sir  Cedric  Hardwicke,  Anna 

Neagle — Swell  in  larger  cities — 70m. —  1-June. 

— F - CALL  OF  THE  WILD - MD - Clark  Gable,  Loretta 

Young,  Jack  Oakie,  Reginald  Owen - Good - 89m. - 2-May. 

- MELODY  LINGERS  ON - Josephine  Hutchinson,  George 

Houston,  Helen  Westley. 

—CHARLIE  CHAPLIN  IN  MODERN  TIMES — Charles  Chap¬ 
lin,  Paulette  Goddard,  Carter  De  Haven,  Henry  Bergman. 

- SPLENDOR - Miriam  Hopkins,  Joel  McCrea,  Helen  West- 

ley,  Paul  Cavanaugh,  Katherine  Alexander,  Arthur  Treacher. 

— THE  MAN  WHO  COULD  WORK  MIRACLES — Roland 

Young. 

— SHOOT  THE  CHUTES— Eddie  Cantor,  Ethel  Merman,  Nick 
Parke,  Borrah  Minnevitch. 

- RED  SALUTE — Barbara  Stanwyck,  Robert  Young,  Cliff 

Edwards. 

- BARBARY  COAST - Edward  G.  Robinson,  Miriam  Hopkins. 

Joel  McCrea. 

Universal 

8018— F - SHE  GETS  HER  MAN— F— Zasu  Pitts,  Hugh  O’Con¬ 
nell,  Lucien  Littlefield,  Helen  Twelvetrees - Plenty  Laughs — 

67m. - 2 -Aug. 

8026— F - MANHATTAN  MOON - CD— Dorothy  Page,  Ricardo 

Cortez,  Luis  Alberni,  Hugh  O’Connell,  Henry  Armetta — So¬ 
so - 67  m. - 1-Aug. 

8086 — F — OUTLAWED  GUNS — W — Buck  Jones,  Ruth  Channing, 
Pat  O’Brien,  Roy  D’Arcy — Satisfactory — 62m. — 2-Aug. 

9003 F DIAMOND  JIM CD Edward  Arnold,  Jean  Arthur, 

Cesar  Romero,  Binnie  Barnes,  Hugh  O’Connell,  George  Sid¬ 
ney,  Eric  Blore - Get  behind  it - 97m. - 1-Aug. 

9026— F— STORM  OVER  THE  ANDES— MD— Jack  Holt,  Mona 

Barrie,  Antonio  Moreno,  Gene  Lockhart - Good  Holt  meller — 

82m. - 2 -Sept. 

8004 NEXT  TIME  WE  LOVE Margaret  Sullavan,  Francis 

Lederer. 

8006— MAGNIFICENT  OBSESSION— Irene  Dunne,  Robert  Taylor. 
Charles  Butterworth,  Betty  Furness,  Sara  Haden,  Beryl  Mercer, 
Henry  Armetta. 

9016  - STORMY - Noah  Beery,  Jr.,  Jean  Rogers,  J.  Farrell  Mac¬ 

Donald,  Fred  Kohler,  Raymond  Hatton,  Rex. 

9017  - FIGHTING  YOUTH - Charles  Farrell,  June  Martel,  J.  Far¬ 
rell  MacDonald,  Andy  Devine.  ' 


9018— KING  SOLOMON  OF  BROADWAY— Edmund  Lowe,  Dor¬ 
othy  Page,  Pinky  Tomlin. 

9021 - HIS  NIGHT  OUT - Edward  Everett  Horton,  Irene  Hervey, 

Jack  LaRue,  Oscar  Apfel,  Greta  Meyer. 

9023— THREE  KIDS  AND  A  QUEEN— May  Robson,  Frankie 
Darro,  Herman  Bing,  Charlotte  Henry. 

9041— THE  THROWBACK— Buck  Jones,  Muriel  Evans,  Eddie 
Phillips,  Paul  Fix. 

—REMEMBER  LAST  NIGHT— Edward  Arnold,  Constance 
Cummings,  Sally  Eilers,  Robert  Young,  Robert  Armstrong, 
Reginald  Denny,  Jack  LaRue. 

— ALONE  TOGETHER — Zasu  Pitts,  Hugh  O’Connell,  Walter 
Catlett,  Inez  Courtney,  William  Pawley,  Tom  Dugan. 

Miscellaneous 

— F— MANHATTAN  BUTTERFLY— MD— Dorothy  Grainger, 
Betty  Compson,  William  Bakewell,  Kenneth  Thomson — Okay 
inde  meller — 73m. —  1-Sept. 

— F — DANGER  AHEAD — MD — Lawrence  Grey,  Fuzzy 
Knight  Sheila  Manners,  J.  Farrell  MacDonald — Good  inde  job 
- 65m. - 1  -Sept. 

— F— RIP  ROARING  RILEY— AD— Lloyd  Hughes,  Grant 

Withers,  Marian  Burns — Fast,  furious  for  action  fans - 50m. - 

I  -Sept. 

— F— FRANKIE  AND  JOHNNIE— MD— Helen  Morgan,  Ches¬ 
ter  Morris,  Florence  Reed,  Lilyan  Tashman,  William  Harrigan 
— Salable — 70m. —  1  -July. 

— F— ADVENTUROUS  KNIGHTS— AD— David  Sharpe,  Mary 
Kornman,  Mickey  Daniels,  Gertrude  Messinger — Family  stuff 
— 5  7m. — 2-June. 

— F— WHAT  PRICE  CRIME — MD - Charles  Starrett,  Noel 

Mad  ison,  Virginia  Cherrill,  Charles  Delaney — Good  neighbor¬ 
hood  and  family - 63m. - I -June. 

— F— THE  FIGHTING  PLAYBOY— MD— Nick  Stuart,  Lucille 
Brown - Program - 65m. - 2-Sept. 

- F - THE  HAWK — W - Yancey  Lane,  Betty  Jordan - Stand¬ 
ard  western — 55m. - 2-Sept. 

— F— THE  RIDERS  OF  THE  LAW - W— Bob  Steele,  Gertrude 

Me  ssenger - Okay — 5  7m. - 2-Sept. 

—F— THREE  RENEGADES - W— Tom  Wells,  Doris  Brook- 

So-so  western — 55m. - 2-Sept. 

- F— MURDER  BY  TELEVISION— MY— Bela  Lugosi,  June 

Collyer,  George  Meeker - Not  so  good — 61m. - 2-Sept. 

— F— LIGHTNING  TRIGGERS— W—Reb  Russell,  Yvonne  Pel- 

eltier,  Fred  Kohler - Usual  western - 58m. - 1 -Sept. 

— F— THE  OUTLAW  TAMER— W— Lane  Chandler,  Janet 
Morgan — Satisfying — 58m. —  1  -Sept. 

— F — GUN  SMOKE — W — Buck  Coburn,  Marion  Shilling,  Bud 

Osborne,  A1  Jennings - Satisfying - 60m. - I -Sept. 

— F— SADDLE  ACES— W— Rex  Bell,  Ruth  Mix,  John  Elliott 
— Okay — 56m. — 2-Aug. 

— F— CAPTURED  IN  CHINATOWN — MD— Charles  Delaney, 

Tarzan,  Marion  Shilling - Swell  title — 50m. - 2-Aug. 

- F - DANGER  TRAILS - W - Guinn  Williams,  Marjorie  Gor¬ 
don,  Wally  Wales - Usual  western - 59m. - 1-Aug. 

- F - MEN  OF  ACTION - AD - Roy  Mason,  Frankie  Darro, 

Barbara  Worth,  Fred  Kohler — Okay  action — 61m. —  1-Aug. 

— F - GET  THAT  MAN— AD— Wally  Ford,  Leon  Ames,  Lil¬ 
lian  Miles - Satisfying  inde - 66m. -  1-Aug. 

— F— OUTLAW  DEPUTY— W— Tim  McCoy,  Nora  Lane,  Bud 
Osbo  rn — Okay  McCoy - 60m. - 1-Aug. 

— F — THE  GHOST  RIDER — W — Rex  Lease,  Bobby  Nelson, 
Ann  Carol — Okay — 56m. — 2-July. 

— F— CODE  OF  THE  MOUNTED— AD— Kermit  Maynard, 
Lillian  Miles — Okay - 60m. - 2-July. 

— F— SPEED  DEVILS— MD— Paul  Kelly,  Russell  Hardie,  Mar¬ 
guerite  Churchill — Program  inde  meller — 61m. — 2-July. 

— F— CIRCUS  SHADOWS — D— Dorothy  Wilson,  Kane  Rich¬ 
mond,  Russell  Hopton,  Dorothy  Revier,  John  lnce — Interest¬ 
ing  inde — 65m. — 2-May. 

— F — ROARING  ROADS — CD — David  Sharp,  Mickey  Dan¬ 
iels,  Gertrude  Messinger,  Jack  Mulhall,  Mary  Kornman - Pleas¬ 

ant — 58m. — 2 -May. 

— F— HONG  KONG  NIGHTS — MD— Tom  Keene,  Wera  En¬ 
gels,  Warren  Hymer — Packed  with  action — 60m. —  1 -March. 
— BORN  TO  FIGHT — Frankie  Darro,  Roy  Mason,  Barbara 
Worth,  Edwin  Maxwell. 

— THE  TEST — Monte  Blue,  Grant  Withers,  Grace  Ford,  James 
Aubrey,  Rin-Tin-Tin,  Jr.,  Lafe  McKee. 

—THE  MAN  FROM  GUNTOWN— Tim  McCoy,  Billie  Seward, 
Rex  Lease,  Jack  Clifford,  Dick  Boteler. 

— HELL  BREAKS  LOOSE — Guinn  Williams,  Sally  Blane,  Rob¬ 
ert  Homans,  James  Bush,  Ray  Walker. 

— SOCIAL  ERROR — David  Sharpe,  Gertrude  Messenger. 

- MAGIC  OF  THE  RAILS - Ralph  Graves,  Evelyn  Brent. 

- SPEED  DEMON - Richard  Talmadge. 

— SKYBOUND — Lona  Andre,  Lloyd  Hughes,  Grant  Withers. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


66. 


Sepl5'35  pg.  67 

*10  COVERS 


EVERYTHING 

THE  TIME  .  .  . 

All  day  long  Friday,  September  20,  you  can  play  golf  or  tennis  in  the 
morning,  participate  in  the  Annual  Variety  Club-“The  Exhibitor”  of 
Philadelphia  Handicap  Golf  Tournament  in  the  afternoon,  bring  your  wife 
or  girl  friend  to  the  Gala  Dinner  Dance  7.30  in  the  evening,  making  a  full 
day  of  relaxation,  fun  and  entertainment  from  nine  in  the  morning  ’till 
midnight. 

THE  PLACE  .  .  . 

Situated  in  beautiful  Whitemarsh  Valley  above  Chestnut  Hill,  the  White- 
marsh  Country  Club  offers  one  of  Philadelphia’s  best  championship  golf 
courses  and  a  most  luxurious  club  house  with  wide  verandas,  spacious 
lounges,  terraced  lawns  and  beautiful  scenery. 

THE  BIGGEST 
SOCIAL  EVENT 
of  the  INDUSTRY 

The  Annual  Golf  Tournament  Dinner  Dance  has  always  been  considered 
as  the  annual  social  event.  Big  enough  to  always  bring  a  host  of  industry 
executives  from  New  York — they’ve  always  been  gay  enough  to  help  build 
the  friendly  spirit  of  the  affair.  Highlights  include  a  hot  Jazzy  Orchestra; 
a  “big  time”  floor  show;  an  excellent  meal  with  a  variety  of  choices;  an 
informal  and  country-clubby  party;  no  speeches  except  the  wise-cracking 
presentation  of  prizes.  Remember:  The  $10  reservation  covers  yourself 
and  lady. 

Send  in  your  Reservations  Now  .  .  .  and  if  you 

play  Golf,  fill 

in  and  forward  the  blank  below! 

DON’T  DELAY  i 

The  policy  of  charging 
$12.00  for  last-minute 
reservations  will  posi¬ 
tively  be  enforced. 


I 


GENTLEMEN: 

Here’s  my  entry  and  $10.00  for  the  Gala  Festivities,  Friday,  September  20. 

My  club  handicap  is _ 

My  five  best  scores  this  year  were _ 

(This  Information  Must  Be  Filled  In  To  Qualify  For  Prizes) 

SIGNED  _ 

ADDRESS  _ 

FIRM  _ 

Make  checks  payable  to  Golf  Tournament  Committee  c/o  ‘‘The  Exhibitor,”  219  N.  Broad  Street,  Philadelphia 


tush  in  at  uni/  of  these  exehunt/es  : 


NEW  YORK 

BUFFALO 

WASHINGTON 

PITTSBURGH 

CINCINNATI 


PHILADELPHIA 
NEW  HAVEN 

DETROIT  • 

CLEVELAND 
ATLANTA  • 

CHARLOTTE 


•  ALBANY 
LOUISVILLE 

NEW  ORLEANS 

•  BOSTON 
INDIANAPOLIS 


With 

RUSSELL  HOPTON,  of 
//G-Mcn//Famc/  LOLA 
LANE,  GEO.  MARION,  Sr. 


Directed  by 
Frank  Stray er 


"DEATH 

FROM 

DISTANCE" 


FIRST  DIVISION 


HARRY  H.  THOMAS,  President 


Exvcuthw  or  fir  vs:  R  K  O  BUILDING,  RADIO  CITY,  NEW  YORK 


VOL.  17— No.  19 


PHILADELPHIA,  OCTOBER  1,  1935 


Price,  15  Cents 


THE  THRILLING  STORY  OF 


AMERICA'S  "G  "  WOMEN ! 


Sidney 

BLACKMER 


Shirley 

GREY 


Noel 

MADISON 


“The  Qirl  Who 
Came  Back” 


Booked  over 
Loew's  N.  Y. 
Metropolitan 

Circuit ! 


HARRY  H.  THOMAS,  President 
EXECUTIVE  OFFICES: 

RKO  Building,  Radio  City,  New  York 


.  IX.  100/1  Pfa :  I  o  ,-ui  p  h ; ,  o, — nn do c_th Ac*— ct  JVU -ccfe- JV  Ag7Q - EnhLishs 


Oct  1  ’ 3 5  pg.  2 


AS  WE 


GOTO 


PRESS! 


ORCHIDS  FOR 


BROADWAY 


MELODY.fl936 


n 


N.  Y.  Daily  Mirror 

“Top-notch  musical.  Knockout,  sure-fire, 
ticket-selling  entertainment.  The  dazzling 
feature  is  the  generous  number  of  new 
people  it  brings  before  the  camera.  Each 
gives  a  great  show.” 


N.  Y.  American 

“A  show  to  bring  joy  to  any  group  of 
paying  guests.  Metro  registers  triumph. 
Creates  a  new  star  in  Eleanor  Powell. 
1936  a  memorable  year  for  its  ‘Broadway 
Melody’.” 


N.  Y.  Daily  News 

“Recaptures  the  entrancing  spirit  of  the 
original  ‘Broadway  Melody’.  A  new  star 
lights  up  the  screen  when  film  introduces 
a  bright  new  face  and  the  twinklingest 
pair  of  dancing  feet  that  has  been  seen 
on  the  screen  since  Fred  Astaire  made  his 
first  appearance.  They  both  belong  to 
Eleanor  Powell.  The  whole  production 
lavishly  mounted.” 


N.  Y.  Evening  Journal 

“Add  it  all  up  and  it  spells  gorgeous  en¬ 
tertainment.  Everyone  who  had  anything 
to  do  with  the  production  can  take  a  well- 
deserved  bow,  for  this  is  one  that  justifies 
every  superlative  in  the  book.” 


N.  Y.  Times 

“Handsome,  sprightly,  entertaining  song 
and  dance  show.  Dazzling  dancing  by 
Eleanor  Powell,  a  likeable  girl.  An  attrac¬ 
tive  screen  personality.  Picture  captures  in¬ 
timate,  joyous  musical  comedy  abandon.” 


N.  Y.  Herald-Tribune 

“A  lively  and  entertaining  screen  musical. 
Eleanor  Powell  emerges  as  a  definitely 
likeable  and  gay  screen  personage.” 


N.  Y.  Sun 

“Rousing  good  musical.  Eleanor  Powell 
star  material.  Capitol  Theatre  audiences 
watched  her  take  her  place  confidently 
among  the  screen’s  dancing  stars.” 


N.  Y.  Post 

“Has  enough  sure-fire  ingredients  to  make 
its  country-wide  success  a  foregone  con¬ 
clusion.” 


N.  Y.  World-Telegram 

“Moves  along  at  a  terrific  pace.  A  grand 
new  entertainment.  Beautiful,  charming, 
talented  Miss  Powell  is  a  revelation. 
Something  to  cheer  about.  If  this  review 
smacks  of  superlatives  blame  it  on  ‘Broad¬ 
way  Melody  of  1936’ — it  deserves  them 
all.” 


P.  S.  And  Business  everywhere  is  SENSATIONAL! 


r 


mnnnaHni 


Oct  1 T 3 5  pg.  3 


I 

■ 


*«r.,  -v.w;.  •  «.-j.,„.7..-J-.i.  3-  - 


: 


"  V.'W* 


ate 

llS 


3 


— -»•— rrr«-~-~ - — -  ”Vp*s-5Z'~r 


& 


u 


'  Oct  1 1 35  pg.  4 


. 

■ 


AliveW ITH  ALL  THE  MAD  EXCITEMENT 
OF  THOUSANDS  OF  HEARTS  BEATING  WITH 
EVERY  HUMAN  EMOTION! 

Tk  rill  to  a  ten der  romance  tkat  kloomed 
m  tke  midst  of  tke  tougkest  town  on  eartk 
...  in  a  melting  pot  of  strange  kumanity 
lured  ky  Frisco’s  storied  streets  of 
precious  yellow  metal ...  a  love  tkat  was 
korn  of  tke  strife,  tke  greed,  tke  tumult 
.  .  .  o  f  tke  gaudy  glittering  gold  coast! 


r.  M 


SAmUEL 

GOLDWYn 


AMERICA  S  LAST 
FRONTIER  OF  UN¬ 
TAMED  EMOTIONS 


QirecnJ  Ly  HOWARD  HAWKS 
olcreerplay  ly  CHARLES  MocARTHUR  aj  BEN  HECHT 


tR'Iea.J  tlru 

UNITED  ARTISTS 


"" 


:  .v  . 


$ 


2000 

ABOVE 

WEEKLY 

AVERAGE 

IN  ITS 

WORLD  PREMIERE 
AT  FOX'S 
BROOKLYN 

T 


Acclaimed  by  Trade 
Press  and  Newspapers  as 

"EXCELLENT" 

Attraction 


A  GREAT  AUTHOR'S  MOST  DRAMATIC  NOVEL 

Oct  1  ’ 3 5  pg.  5 

The  Story  of  a  Man  and 
A  Woman  Who  Tried  to 
Come  Back  Together  f 


“Cora  Sue  Collins  is  delightful.” 

— NEW  YORK  POST 

“Brought  to  the  screen  in  faithful  as  well  as  creditable  fashion  .  .  . 
Miss  Sleeper  tops  anything  she  has  done  .  .  .  Minna  Gombell  a  fine 
trouper  .  .  .  Arthur  Lubin’s  direction  captures  the  spirit  of  the  story.” 

— NEW  YORK  AMERICAN 

“A  smart  piece  of  film  fare  .  .  .  Good  marquee  names.” 

— BOX  OFFICE 

“Martha  Sleeper  does  a  fine  job  of  restrained  acting.” 

—NEW  YORK  SUNDAY  NEWS 


“Republic  has  an  excellent  piece  of  screen  product  in  this  picturiza- 
tion  of  Warwick  Deeping’s  comedy  drama,  “Two  Black  Sheep.” 
Expertly  adapted,  ably  played  by  a  cast  of  stellar  prominence.” 

—VARIETY 

“Otto  Kruger  the  perfect  figure  of  Warwick  Deeping’s  character 
.  .  .  admirably  aided  by  Martha  Sleeper  ...” 

—BROOKLYN  TIMES  UNION 

“Excellent  .  .  .  Decidedly  satisfactory.  Otto  Kruger  sustains  the 
vein  with  polished  ease  and  Martha  Sleeper’s  gentle,  little  governess 
is  real  and  appealing.” 

—THE  HOLLYWOOD  REPORTER 


_ _ _ 


TOLD  YOU  THEY  WERE! 


\  ^  V  ot'O  ^  ^  .^0 

■*  >«'*0  .«*  '*  <'*  -  "T-i'*  ^ 

* »®  '* V* !,.  **  V"”0  >  ”1  *" ' ,. 

,«<*'•'*„  i* *  0, «* '  ’«%,«>* 

x^  ^  ^  ^  -  S\^  *x^  ,V!6>S<0* 

.HP*  .  »\*  '*  n*  ^  ,,f?^C  -6 

C*  r  \Vk°  \  ^  ^ 

C**  ,**.<>* 


\CS 


„  s<x^  ^  , 

***»*  c  ^ 

'  *V^°**%*k 

SO^  „xo^v  *  ,\*  *s&* 


*  *  ^ 


,^\V 

^  0  0*^ 


cov-0. 


;-V 


*** 


Now  the  country’s 
theatres  are  proving 
it  .  .  .  Billing  them 
over  the  feature  .  .  . 
Giving  them  leading 
space  in  the  newspa¬ 
per  ads  .  .  .  Treating 
them  as  the  gigantic 
attractions  they  are! 


<c^c 


Ldfjf 

. .  \S  ^  -  V* 


k%$i% 

"2g> 

v>% 


<\Xt 


0“4 


\ 


You  Can't  get  Bigger  Attractions 
Than  the  Series  of  Six 


'Stow 


RKO  PROCTORS, NtWARJC. 


Starts  TODAY 

/  at  9  A.M.  i 


i  No.  2 

I  ROMANCE  COMES 
1  TO  A  MAN  WITH 
ONLY.  6  MONTHS 
MORE  TO  IIVE 

GENZ  STRATTON 

PORTER’S 


K€€P€R 

■<feB€€S- 


PLUS 


RKO-RADIO 

PICTURE 

PRODUCED  BY 

BIOGRAPH 
PICTURES  CORP. 


X  mo 

FEATURES 


NEIL  HAMILTON 
BETTY-  FURNESS 


NOW  YOU^ 
CAN  SEE  and 
HEAR  on  our 
SCREEN 


mnjOR  BOWES 


( HIMSELF ) 

and  his  AMATEUR 

^THEATRE  0f  the  AIRj 

Bk-  M  Q  AUDITION 

Biv  AO  winners  XJT 


b  -Mtn  Of  v;.\s £££  ir-v. 

Scotland  »k*V»  ‘ 

Yard  \ r  ■  v-\'  • 

ROBERT  '  MADELEINE  V;|§| 

DONAT  CARROLL  jj.  ,  ’ ' 


39  STEPS 


. .  tribute 

EDITOR!  real„  0,  prefer. 


wnn'n  ‘'UArroonV  uo  . 


W  !s  «'  , 

ab iVrtV  *ha  3  w*erto  «efa*£q  He  live* 
w\\\  °Pen  UP  in  var>- 

pic^ure  *  Arner.c  ^re 

and  careers^  g.v.VieS  ^_as  \Jnn  He 


ous 


one  of  the  few  genuine  musical  dramas  given  to 


u... 

«ent  •  •  •  a°J®s  Foster  as  We 


Q<  :  ad  ou'  B^^ri 

•  'tv-e «« •  «“t? °'l\ 

"HarmonV 

human  docu  ^arnour  . .  -  d  *WsHa9,c  Ve* 

Coved  trough*®  ^P^^'CappV^^' 

riage  a  0l  every  9’r' 

and  emobons 

^°seeS‘  VlC  screen  ma^ena\m 

Here  ^  -a9- 

pure^°  /never  fulW  ??*%e  F,gW  * 
love  that  i  ^  efic  wife.  song4. 

9'^'  UnCCse«  through  h>4  g  ^  0<  such 

e*PreSS  ^  *ual  bustrat>°n  •  •  Wen  •  • 

and  «ve"*“  “a*  dramas  a^oducers  have 
thing4  fha  9  ■  Hat  our  P  ago 

andfhe^  H*  ^  ?£.,  on  the 

not  turned  s*ephen  h  ^  many 

He  >‘te  _  He  *a' 


understanding  and  sympathy  given  to  the 


character  of  Stephen  Foster  due  to  the  direction  of 
Joseph  Santley  .  .  .  Douglass  Montgomery  achieves 
more  than  his  customary  emotion  .  .  .  William 
Frawley  gives  color  to  the  character  of  the  famous 
minstrel.” 

L.  A.  Examiner 


’screen  has  Pj^tW^ 
°^^tmentfo^  “Harmony 

Lane  r0°  and  writers  and 

So.  Pf0du;eer\eave'thi4«ttfeV>mtm^as 

rector4  •  •  a^er  "Har^°  ]ffices  °*  ^ 
Upepm9  •  ’  .  at  the  bo*  ,  y/\U 

nation  •  •  •  ,  <jig  up  a  4  A  er‘.can4 

True  P,°  lap  9reat  reV<drtrity  humanne44 
•  and  reap  9  ^  sincerity-  have 

sent  rle  Mascot  ag^f'  gavrd 

and  sk« *a*n  Heir  ^Cav^y  <ed  U.P 

emp'°V®d  pubhc  is  ^  Cart,  briWantW 

«rl  OUC-*  * 


He  4°P^ 


TmpC  y-iESnV^lCa" 


. . Hum . . . . . . . . . . . . . . . min . . 


Fine  entertainment 


should 


have  universal  appeal  because  of  heart¬ 
warming  quality  of  its  music  .  .  .  story 
has  so  much  pathos  that  on  several 
occasions  one  is  moved  to  tears  .  .  . 
the  love  affair  is  charming  ...excellent 
for  the  family. ..class  "A”  in  suitability 
as  well  as  entertainment  value." 


"Splendidly  sincere  and 


tion  of  every  movie-goer 
the  screen  .  .  .  definitely 


triumph  for  all  concerned 


:pre 

¥ 


Harrison's  Reports 


'Natural  for  showman' 


"Lavishly  produced  with  taste  and 
feeling  ...  should  appeal  to  and  satisfy 
immense  audiences  who  know  and  love 


much  of  our  »mp»e  rrn0ny 

\  .... 


Foster  songs  which  are  cleverly  intro¬ 
duced. ..whole  cast  is  splendid  ...direc- 
tion  of  Joseph  Santley  smooth  and 
logical . . .  this  unusually  ambitious  film 
has  numerous  selling  possibilities.” 

Motion  Picture  Daily 


duty  for  every  exhibitor: 
.  .  .  Evelyn  Venable 

Showmer 


Iiiiiiiiiiii»ii»'||||,imi . 1111 


. mum . Ill . . . 


Illlllllllllllllllllllllllllllll 


BOOKED  BY  STAI|Y 
STANTON  THEA 
Week  of 
HOLLYWOOD  THE* 


Distributed  by  REPUBLIC  PICT 


UNANIMOUS  *  * 


"  Picture  is  crammed  with  exploitation  possibilities 
.  .  .  will  prove  a  paradise  to  those  showmen  who  like 
to  get  their  teeth  into  a  production  that  gives  them 
a  chance  to  display  their  exploitation  abilities  . . .  mus¬ 
ical  numbers  are  expertly  supervised  by  Abe  Meyer, 
with  musical  direction  by  Arthur  Kay  a  highlight  of 
the  production  .  .  .  direction  by  Joseph  Santley  nicely 
dovetailed  the  dramatic  sequences  with  the  musical 
numbers. ..cast  is  well  rounded  out,  with  Montgomery 
giving  a  sincere  performance  ..." 

Variety 

lll|IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIHIIIIIIIIIIIIMIIIIIIIIIMIIIIIIIIIIIIIIIIimillllllllllllllllllllllllllllllllllllllllllll|||||||||||||||||||||l|||||||||||||||||||||||||||||| 


made- 


. - 

border  a,  ,.^22^ 

/“»<•  could  disiVS  3  pro- 
fd°r  th"  Picture  £•*** 
d°  Sknc^out  bu  11 


.  .  worth  the  atten- 
>reciates  the  finer  things  of 
jor  calibre  ...  a  dramatic 

Boxoffice 

!|j||j|j|j!;||]|||||||||||||||lllllllll!llllll!lllllll!llllllllllllllllllllllllllllllll!llllllllllllllllllllllllllll| 

.  consider  it  a  patriotic 
out  and  sell  the  picture 
nding  .  . 

'ade  Review 


-WARNER  AT  ITS 
PHILADELPHIA 

:mber  21 

E,  ALTANTIC  CITY 

mm . I . Nil . INI . I . . mi . nil . Ill . Ill . I . mu . 


"Truly  an  outstanding  production  in 
the  field  of  authentic  biography  .  .  .  has 
been  handled  with  consummate  artistry 
and  sympathetic  understanding  .  .  .  will 
touch  the  heart  of  millions  .  .  .  beautiful 
artistry  .  .  .  will  sway  the  emotions  of 
all...  Douglass  Montgomery  makes  great 
composer  a  living,  breathing  character 
true  to  life,  done  with  sincere  and  sim¬ 
ple  conviction  ...that  is  keynote  of  entire 
production  -  conviction  ...it  rings  true... 
get  out  and  shout  about  this  one  .  .  . 
backed  with  the  tremendous  sentimental 
appeal  of  immortal  songs  that  are  part 
of  the  life  of  the  people." 

Film  Daily 


ould 

f ve.ry 'n 

borhood  a  tdndr>eigh. 
ru  Wil1  mean  faction 
-^hyrnent  Z"'"9*  °( 

°(b°x-o fflce  sat;T  ek 

!h*  ^ntry's^ S® 

he  C3st  &  of  *  °Wm°n  ■ 

:  •  •  D°*g/ass  ^~s!ih 

our  mUs/c«n  ^°S  ll" 

°ur  mind  first  ,  •  •  •  tut  to 

■ °  f° 

Ames  stood  J  / drienne 

and  direcZZf^Zr 

pzztpz!: 

The  /-/  „  pra's*  •  ■ " 

^  Hfvu,00d 

Reporter 

"Th 

ZlTU,y  QSO- 

r2^  this  Z  r^SS 

Z  idling  of 

Jf\hrnPl!citysndtendrelalns 

the  man  and  rr^Slness 

IiollVivood  c'y.50"95-'' 

Citizen 

. . 


S  CORPORATION,  Philadelphia 


Oct  1’ 35  pg.  10 


[This  advertisement  is  addressed  to  those  hundreds  of  theatres  1 
that  will  play  “ TOP  HAT"  within  the  next  few  weeks  J 

DON’T  PULL 
YOUR 

ADVERTISING 

PUNCHES! 

THERE  SEEMS  TO  BE  NO  LIMIT  TO  WHAT  “TOP 
HAT”  CAN  DO! 

It  has  upset  every  preconceived  notion  of  how  much  money  can  be  crowded  into  a  theatre! 
We  know  of  no  theatre  that  has  not  broken  its  attendance  record  with  “Top  Hat/”  It  is  making 
and  is  going  to  make  more  money  for  theatres  than  any  picture  in  show  business  history  ! 

PERMIT  US  TWO  PIECES  OF  ADVICE: 

First:  Extend  your  playing  time;  open  your  doors  earlier;  close  them  later;  give  extra 
shows;  have  plenty  of  ushers  and  doormen  to  insure  rapid  turnover,  and  police  assistance 
to  keep  your  outside  lines  moving. 

Seconds  Don’t  pull  your  advertising  punches!  Naturally,  you  are  going  to  give  “Top 
Hat”  the  biggest  advance  campaign  you  ever  gave  any  picture.  You’re  going  to  whet  the 
public’s  appetite  days  — weeks  — in  advance.  You’re  going  to  advertise  so  big  that  they’ll 
be  standing  in  line  hours  before  the  box-office  opens.  But  DON’T  STOP  ADVERTISING 
after  the  opening  day!  Shout  your  success!  Tell  them  you’re  running  extra  shows  to 
accommodate  the  crowds!  Tell  them  that  if  they  have  to  bring  camp  stools  and  box 


Oct  1  ’35  pg.  11 


lunches  and  stand  in  line  for  hours,  it's  worth  it.  TELL  THEM  IN  ADVERTISING  - 
even  if  you  can't  take  care  of  the  crowds  — of  the  wonders  of  the  show.  Keep  the  ball 
rolling!  Keep  their  interest  up!  Make  'em  hungry  for  “Top  Hat".  People  love  success. 
They  love  going  to  theatres  where  they  can't  get  in. 

We  know  that  if  you  didn't  spend  a  dime  on  advertising,  “Top  Hat"  would  do  wonderful 
business.  But  with  big,  enthusiastic  advertising,  there  is  no  limit  to  what  you  can  do.  You 
can’t  measure  advertising  costs  or  pinch  pennies  when  you’ve  got  a  sensation  like  this! 
Don't  depend  on  word  of  mouth.  Spread  the  good  news  yourself,  in  advance  and  while  play¬ 
ing,  with  advertising.  WHEN  YOU’VE  GOT  A  WINNER ,  RIDE  IT  WITH  EVERYTHING 
YOU’VE  GOT! 

There  are  people  in  your  city,  your  neighborhood,  your  surrounding  country,  with  money 
to  spend.  They've  got  Astaire-Rogers-“Top  Hat"  money  in  their  pockets  waiting  for  you.  Get 
ALL  of  it!  Where  you  usually  play  a  picture  a  week ,  play  “Top  Hat”  two  or  three  or  four . 
Where  you  play  three  days ,  play  a  week ,  ten  days  or  two  weeks. 

Look  at  Radio  City  Music  Hall.  They've  had  record  weeks!  They've  hung  'em  on  the  rafters. 
They've  had  two-block-long  lines  .  .  .  yet  “Top  Hat"  the  first  week  played  to  40,000  more  people 
than  it  seemed  possible.  In  Hershey,  Pa.,  population  2,500,  they  played  to  three  times  the  popu¬ 
lation  of  the  town  in  the  first  three  days.  They  came  from  100  miles  around!  At  the  Downtown 
Theatre,  Detroit,  a  house  closed  for  18  months,  two  blocks  off  the  main  section,  against  the 
stiffest  competition  of  the  season,  “Top  Hat"  topped  the  town.  Look  in  your  own  zone,  no 
matter  where  you  are,  and  you'll  find  similar  almost  unbelievable  performances ! 

DON'T  PULL  YOUR  ADVERTISING  PUNCHES!  DON'T  LAY 
BACK  IN  ANY  MANNER  ON  THIS,  THE  BIGGEST 
GROSSING  OPPORTUNITY  YOU  EVER  HAD  IN 
YOUR  ENTIRE  EXHIBITING  CAREER! 


RKO  -  RADIO  PICTURES 


PAGE 


THE  EDITOR'S 


Vol.  17,  No.  19 


October  1,  1935 


Shorts  Improvement 

•  SIX  MONTHS  AGO,  this  publication 
first  presented  to  its  readers,  a  new  depart¬ 
ment,  The  Shorts  Parade.  Since  that  time, 
complete  coverage  of  all  industry  shorts 
releases  have  been  given. 

It  is  silly  to  believe  that  all  exhibitors 
watch  their  shorts  and  build  their  pro¬ 
grams,  but  the  majority  of  intelligent 
theatremen  do.  If  their  interests  bave 
been  served  by  The  Shorts  Parade,  then  its 
reason  for  being  is  justified. 

During  the  six  months  past,  it  has  been 
quite  evident  that  those  who  have  been 
knocking  shorts  generally  have  been  talking 
through  their  hat.  Shorts  have  reached  a 
new  peak  in  excellence,  except  in  one  de¬ 
partment,  which,  generally,  has  not  held  to 
a  high  standard. 

That  exception  is  the  two-reel  comedy. 
Some  companies  occasionally  turn  out  ex¬ 
cellent  two-reelers,  but  the  majority  are 
neither  funny  nor  do  they  make  any  par¬ 
ticular  point.  In  some  localities,  all  come¬ 
dies  might  hit  home,  but  judged  by  tbe 
standard  applied  to  other  shorts,  two-reelers 
are  still  a  problem.  The  reason  is  obvious. 
Not  much  can  be  spent  on  the  two-reelers. 
Thus  the  two-reeler  suffers  because  it 
neither  can  benefit  from  a  good  budget  nor 
can  it  get  too  much  script  attention. 

Let  the  shorts  makers,  who  have  turned 
out  some  swell  subjects,  concentrate  on  two- 
reelers.  Some  name  series,  such  as  the 
Charley  Chases,  Our  Gangs,  Laurel  and 
Hardys,  Truexes,  a  few  others,  really  do 
entertain,  but  these  are  exceptions. 

This  department  hopes  that  when  six 
months  more  roll  around  it  will  be  able  to 
report  considerable  improvement. 


Star  Raiding  Threat 

•  THAT  UNITED  ARTISTS  producer 
David  O.  Selznick  is  candid,  no  one  denies. 

When  he  asserted  that  he  intended  to 
“raid”  company  ranks  for  stars  when  agree¬ 
ments  have  ended,  he  indicated  that  what 
he  would  do  would  be  done  on  the  surface. 

The  exhibitor  naturally  hopes  that  Mr. 
Selznick’s  raiding  will  have  no  far-reaching 
effects.  Too  often  something  on  that  order 
leads  to  higher  star  salaries  and  no  guar¬ 
antee  of  better  pictures. 

Producer  Selznick  says  that  he  can’t 
think  of  star  borrowing  because  he  has 
nothing  with  which  to  trade. 

He  seems  to  indicate  that  when  he  gets  a 
star  he  will  keep  it  without  passing  it 
around  to  other  studios.  But  even  this 
policy  will  not  excuse  him  should  his  star¬ 
raiding  decision  lead  to  dire  results. 


Prosperity  Sign 

•  REPORTS  FROM  all  parts  of  the  coun¬ 
try  indicate  that  not  only  are  old  theatres 
renovating  but  that  many  new  structures 
are  planned. 

This  not  only  indicates  a  confidence  in 
the  future  of  the  business  but  in  the  future 
of  the  country. 

The  amusement  business  has  always  been 
an  industry  by  which  other  fields  could 
figure  how  the  tide  was  turning.  If  this  is 
true,  then,  certainly,  times  are  getting 
better. 


The  Philadelphia 

EXHIBITOR 

Circulating  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware.  Issued  on  the  1st  and  15th 
of  each  month  by  Jay  Emanuel  Publications,  Inc.  Publishing  office,  219  North  Broad  Street,  Philadelphia. 
Branches  at  1600  Broadway,  New  York  City;  Washington,  D.  C.  Jay  Emanuel,  publisher;  Paul  J. 
G  eenhalgh,  advertising  manager;  Herbert  M.  Miller,  managing  editor.  Subscription  rates:  $2  for  one 
year.  $5  for  three  years.  Single  copies,  15c  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware. 
Publishe  s,  also,  of  THE  NATIONAL  EXHIBITOR  of  Washington  and  THE  NEW  YORK  STATE  EXHIBITOR. 
Address  all  communications  to  the  Philadelphia  office. 


Buying  Combines  Again 


RECENTLY  at  the  Atlantic  City  Allied  meeting,  chairman 
of  the  board  Abram  Myers  urged  exhibitors  to  organize 
buying  combines  in  order  to  gain  for  themselves  advantages  now 
held  by  circuits. 

The  buying  combine  move  has  been  springing  up  all  over  the 
country. 

Everywhere,  there  seems  to  be  exhibitor  interest,  but  attempts 
to  start  the  buying  combine  functioning  have  been  blocked  by  the 
same  things  which  always  contributed  to  their  downfall  in  the  past. 

Chief  reason  why  exhibitors  fail  to  combine  in  a  buying  move 
is  because  of  petty  jealousies,  distrust  of  leaders,  lack  of  confidence 
in  the  manner  in  which  the  combine  is  worked. 


Exhibitors  will  not  deny  that  a  combine  which  is  effected  in 
the  form  of  a  circuit  with  exhibitors  holding  stock  should  be  able 
to  wield  a  buying  power.  But  the  unfortunate  part  of  the  whole 
matter  is  that  exhibitors  usually  look  for  the  proverbial  something 
or  other  in  the  woodpile  and  fail  to  support  leaders. 

It  is  difficult  to  organize  a  buying  combine  where  exhibitor 
organization  is  weak. 

It  would  seem  to  observers  that  if  an  effective  exhibitor  organi¬ 
zation  could  be  organized,  a  buying  combine  would  be  unnecessary 
because  the  exhibitor  body  could  protect  its  members  and  get  for 
them  their  proper  rights. 

But,  one  might  ask,  what  good  would  a  buying  combine  be  if  an 
exhibitor  organization  took  care  of  all  its  members’  problems? 

Well,  what  good  would  it  be? 


Everything’s  swell- — if  the  ties  are  strong  enough 


THE  PHILADELPHIA  EXHIBITOR 


Oct  1*35 


13 


Churches’  Fight  Against  Sunday  Movies 
Growing  in  Territory,  Survey  Indicates 


Beware 


Theatremen  are  warned  to  watch  out 
for  a  gentleman  who  calls  himself  The¬ 
atre  Publishing  Account,  and  who  ties 
up  a  theatre  with  merchants  on  a  calen¬ 
dar  idea. 

Several  theatres  have  been  victimized 
since  he  apparently  collects  money  and 
then  skips. 


Clem  Rizzo  Opening 
Attended  by  Trade  Heads 

New  Equipment  Store  Host 
to  Hundreds 

In  what  probably  set  a  new  mark  for 
attendance,  Clem  Rizzo  opened  bis  new 
independent  equipment  supply  store,  1224 
Vine  Street,  September  16. 

From  all  parts  of  the  industry,  from  all  parts 
of  the  territory,  came  exhibitors,  exchangemen, 
others  to  wish  him  good  luck. 

Prominent  in  the  festivities  was  the  band 
sent  down  by  Bud  Hissner,  Lebanon  exhibitor. 

Throughout  the  day  and  into  the  wee  hours, 
film  men  kept  dropping  in  to  wish  the  30-year 
veteran  the  best  of  everything. 

Among  those  who  attended  the  opening  were  : 

Bud  Hissner,  Michael  Less.y,  Simon  Myers,  Lewen 
Pizor,  Charles  Septal],  Frank  Hohmeister,  National  Carbon 
Company;  Bill  Kunzmann,  Fred  Felt,  Morris  Gerson,  Ben 
Fertel,  Stanley  Peters,  Pete  Magazzu,  Messrs  lliddegrass, 
Snyder,  Joseph  Crockett,  Jack  Greenberg,  Sam  Felt, 
George  Felt,  Jay  Emanuel,  Sam  Somerson,  Harry  Fried, 
John  Bagley,  Oscar  Stiefel,  Harry  Stiefel.  William  Butler, 
Mike  Egnal,  George  Parsons,  W.  C.  Hunt,  Moe  Wax, 
Maurice  Stanford,  Willis  Keegan,  P.  Mortimer  Lewis. 

Abe  Rovner,  Bud  Hunt,  Norman  Lewis,  Charles  Good¬ 
win,  George  Sobel,  Jack  Frere,  Herbert  Elliot,  Earle 
Forte,  Joe  Forte,  Sam  Kantor.  Louis  Berger,  Manny 
Lewis,  M.  Menis,  Louis  Cohen,  Joe  Hebrew,  William  Hee- 
nan,  Daniel  Heenan,  Si  Cohen,  Harold  Cohen.  George 
Less.v,  Harry  Hirsh,  Ed  Jeffries,  Clarence  Hexter,  Phil 
Gerson,  Jack  Hexter. 

Joe  Ilornstein,  New  York  City;  J.  E.  Robin,  New 
York  City;  Oscar  Neu,  New  York  City;  Harry  Strong, 
Toledo,  Ohio;  E.  Lee  White,  Toledo,  Ohio;  Mr.  Thomp¬ 
son,  Philadelphia  Carpet  Company;  Carl  Brenkert.  De¬ 
troit;  Mr.  Frank,  Voight;  William  Gedris,  Ideal  Seat¬ 
ing;  Russell  Neis,  Colonial  Electric;  Mr.  Neis,  Colonial 
Electric;  William  Merritt,  General  Electric. 

Harry  Blumberg,  Benny  Blumberg,  A1  Essig,  Charles 
Cohen,  Earle  Sweigert,  Harry  Weiner,  Sam  Rosen.  George 
Kline,  Sam  Gross,  Harry  Perelman,  Jim  Clark,  John 
Golder,  Joe  Suskin,  Oscar  Libros,  Simon  Libros,  A1  Blof- 
son,  Max  Korr,  M.  Hofflick,  Slatington;  Victor  Austin 
Dave  Shapiro,  Reuben  Shapiro,  George  Schwartz,  Louis 
Swaab,  Mark  Swaab,  Edward  Laurence,  Sr.,  Edward 
Laurence,  Jr.,  John  Stuhltreger. 


Musicians  Still  Tiff 


Musicians  and  the  Fox  and  Earle 
Theatres  were  still  at  odds,  when  this 
was  written. 

Houses  are  now  entering  their  second 
month  of  fleshless  performances,  with 
the  grosses  naturally  affected. 

This  has  been  a  big  break  for  shorts, 
with  the  downtown  runs  eating  every¬ 
thing  up  fast. 


Pastors  in  Various  Localities  Asking  Congregations  to 
Pledge  Votes — All  Denominations  Represented — Strand, 
Berwick,  Staying  Closed 


Increased  activity  among  opponents  of  Sunday  moving  pictures  has  been  evident 


in  Harrisburg  and  nearby  communities. 


JEP  Photo 


OPTIMISTIC.  Harry  A.  Ross,  presi¬ 
dent,  Ross  Federal  Service,  the  in¬ 
dustry’s  leading  checking  service, 
believes  that  conditions  in  the  busi¬ 
ness  are  picking  up. 

Reading  Suit  Involves 
Capitol  Theatre  Property 

Case  Marks  New  Chapter  in 

Playhouse’s  History 

Grand  Opera  and  Market  House  Com¬ 
pany,  Walter  C.  Kentner,  president,  for¬ 
mer  owner  of  the  Capitol  Theatre,  this 
city,  began  a  suit  in  the  equity  courts  of 
Berks  county  that  marks  a  new  chapter  in 
the  record  of  that  historic  Reading  prop¬ 
erty. 

It  is  a  suit  to  prevent  foreclosure  on  a  third 
mortgage. 

One  of  the  largest  theatre  and  store  proper¬ 
ties  in  Reading,  fully  equipped  to  handle  large 
legitimate  attractions  as  well  as  films,  the  Capi¬ 
tol  has  been  in  use  only  occasionally  in  the 
past  two  seasons,  Wilmer  and  Vincent  control¬ 
ling  its  use. 

In  1925  the  plaintiff  company  sold  the  prop¬ 
erty,  of  which  Ivantner  was  manager  for  some 
years,  to  a  Delaware  corporation,  the  Penn 
Street  Realty  Corporation.  In  1926  the  Penn 
Street  Corporation  sold  it  to  the  Pentol  Realty 
Company,  defendant  in  the  suit  just  begun,  a 
Pennsylvania  corporation  with  an  office  in  Har¬ 
risburg,  Sidney  Wilmer  president  and  J.  D. 
Eagan  secretary. 

At  the  time  of  the  original  sale  two  mort¬ 
gages  were  standing  against  the  property,  one 
given  to  the  Reading  Trust  Company  for 
$150,000  in  1920,  and  another  of  $110,000,  given 
to  Morris  Wolf  as  trustee  for  bond  holders  in 
1921. 


Ministers  and  other  religious  workers  are 
organizing  their  forces  and  making  plans  to 
launch  a  determined  campaign  to  defeat  the 
proposal. 

Plans  for  opposing  Sunday  pictures  were  to 
be  drawn  up  on  September  27,  at  a  noon  lunch¬ 
eon  meeting  in  the  Young  Men’s  Christian 
Association,  Harrisburg,  called  by  a  group  of 
Harrisburg  ministers. 

Rev.  Dr.  W.  N.  Yates,  pastor,  First  Church 
of  God,  Harrisburg,  September  24,  called  on 
members  of  churches  in  the  East  Pennsylvania 
Eldership  of  the  Churches  of  God  to  vote 
against  Sunday  pictures  in  the  communities 
where  the  question  appears  on  the  ballots  at 
the  coming  election. 

Opponents  of  Sunday  movies,  looking  for¬ 
ward  to  the  referendum  in  November  at  Car¬ 
lisle,  nineteen  miles  from  Harrisburg,  also  were 
to  begin  September  27  their  battle  against  the 
more  liberal  Sunday,  when  a  community  com¬ 
mittee  was  to  organize  an  active  campaign  at  a 
meeting  in  the  First  Presbyterian  Church,  Car¬ 
lisle. 

Programs  of  the  Strand  Theatre,  Berwick, 
have  been  proclaiming,  in  oposition  to  the  Sun¬ 
day  movie  referenda,  that  the  Sabbath  “should 
be  dedicated  to  the  biggest  and  best  organ¬ 
ization  in  the  world,  the  Church.” 


A  part  of  the  consideration  of  $225,000  in 
the  deed  to  the  Penn  Street  Realty  Corporation 
from  the  Grand  Opera  and  Market  House  Com¬ 
pany  in  1925,  a  third  mortgage  of  $175,000  was 
given  to  the  original  company,  the  seller.  Of 
the  third  mortgage  principal  $70,000  is  unpaid, 
$16,537.50  interest  also  being  due,  the  plaintiff 
company  claims. 

The  second  purchaser,  Pentol  Company,  is 
alleged  to  have  defaulted  in  payment  of  princi¬ 
pal  and  interest  on  the  first  and  second  mort¬ 
gages  and  interest,  and  on  over  $18,000  in  taxes. 
A  further  claim'  is  made  that  the  property  is 
being  allowed  to  get  into  disrepair  and  to 
depreciate. 

The  Grand  Opera  and  Market  House  Com¬ 
pany  asserts  that  the  consideration  in  the  sale 
of  the  Pentol  Company  was  $50,000,  plus  the 
three  mortgages,  and  that  the  transfer  is  also 
{See  page  16) 


Court  Decisions  Up 

Two  court  decisions  are  currently 
being  awaited  by  local  theatremen. 

First  is  the  decision  to  be  handed 
down  by  the  Circuit  Court  of  Appeals, 
involving  the  recent  double  feature  test 
case. 

Other  is  concerned  with  Sweepstakes, 
with  Quarter  Sessions  scheduled  to  hear 
it  next  month. 


14 


Oct  1 1 3  5 


THE  PHILADELPHIA  EXHIBITOR 


Record  Breaking  Throng  Attends  1935 
Film  Golf  Tournament  at  Whitemarsh 


90  Contest  for  Prizes,  350  Attend  Evening  Festivities — 
21  Exhibitors  Win  Awards,  17  Exchangemen — Promi¬ 
nent  Civic  Lights,  Executives  Present 

The  1935  golf  tourney,  sponsored  by  The  Exhibitor  and  Variety  Club,  Tent 
No.  13,  at  Whitemarsh  Country  Club,  September  20,  surpassed  all  expectations. 


Not  only  were  leading  local  lights  present, 
but  a  goodly  representation  from  the  New  York 
heme  offices,  all  parts  of  the  territory,  and 
from  other  cities  was  included. 

Highlight  of  the  tourney  was  the  fact  that  21 
exhibitors  won  prizes  and  only  17  exchange- 
men  won,  first  time  in  local  golf  history. 

90  golfers  contested  for  prizes,  while  350 
attended  the  evening  dinner  dance.  A  big  floor 
show,  from  local  night  clubs,  was  arranged  by 
Manny  Sachs,  Columbia  Artists  Bureau.  Leon- 


Bill  Mansell  went  around  in  I  68,  alibied  to 
his  golf  partner-boss,  Andy  Smith,  Jr., 
Warner  eastern  sales  chief,  that  he  was 
only  playing  customers’  golf. 

Harry  Weisbrod,  who  was  a  great  help,  also 
handed  in  some  sidelights,  such  as  the 
following : 

Len  Schlesinger’s  m.  c.ing;  Johnny  Robert’s 
dancing;  Charlie  Goldfine’s  hit  with  the 
ladies;  Jack  Kelly’s  funny  golf  story;  Ed 
Kuykendall’s  southern  drawl;  the  floor 
show;  Murray  Beier’s  dancing;  the  prize¬ 
winners’  pleased  looks;  Allen  Benn’s  break- 
a  five  year  jinx  in  winning  a  prize;  Eddie 
Sherman’s  punching  prowess;  Lew  Pizor’s 
humor;  Horlacher’s  representation  in 
brothers  Jim,  Tom  and  Billy  Clark,  with 
Spike  Kennedy,  Larry  Dailey  and  others; 
Dorothy  Dennis'  sunshine  smile;  Joe  Leon’s 
many  dancing  partners;  the  banter  between 
Jules  Levy  and  Harry  Warner;  Mike  Lan- 
dow’s  surprise  arrival;  Charles  Gildfine’s 
winning  the  booby  prize;  George  Dem- 
bow’s  superb  mike  announcing;  that  fa¬ 
mous  foursome.  Jack  Kelly,  Leo  Crossan, 
Jack  Barrett,  Jim  Flanagan;  Leo  Crossan’s 
surprising  hole  in  one;  Jack  Kelly’s  good 
score;  Dave  Shapiro’s  taking  up  golf  by 
following  the  boys  around;  Jim  Clark  in 
the  role  of  greeter;  Ben  Fertel’s  making  a 
250  yard  drive  and  spraining  his  ankle; 
Joe  Bernhard  looking  like  Joe  Eagan;  Jack 
Greenberg’s  fine  appearance;  help  by  Joe 
Burke,  Harry  Weiner,  Larry  Dailey,  Bill 
Mansell,  Jack  MacFadden,  A1  Davis,  Percy 
Bloch,  Johnny  Bachman  in  bringing  the 
girls  in  their  cars;  Ed  Kuykendall’s  long 

drive - from  Mississippi;  Messrs.  Barrist 

and  Goodwin  arriving  on  horseback;  the 
attempts  of  others  to  ride  Charlie’s  horse. 

A  variety  Cocktail:  Good  surroundings,  music, 
food,  show,  girls - mix  and  shake  care¬ 

fully. 


ard  Schlesinger  was  master  of  ceremonies. 

Prominent  in  attendance  were  Jack  Kelly, 
Democratic  candidate  for  mayor ;  Commissioner 
Hunt;  Harry  M.  Warner,  president,  Warner 
Brothers  Pictures,  Inc.;  Andy  Smith,  Jr.,  War¬ 
ner  eastern  sales  chief ;  Jules  Levy,  RKO  sales 
chief,  and  many  others. 

The  affair  was  a  tremendous  success  in  every 
department. 

(For  further  details  look  elsewhere  on  these 
pages.  ) 


Ed  Finney  came  over  from  New  York,  en¬ 
joyed  the  game  so  much,  he  played  9 
extra  holes. 

Mrs.  Dave  Sablosky  and  Mrs.  Lou  Segall  came 
out,  played  until  after  dark,  were  the  only 
women  players  . 

Manny  Sachs,  WCAU,  and  Leonard  Schles¬ 
inger  handled  the  vaudeville. 

M.  B.  Comerford  revealed  that  his  daughter 
Ma  rge  is  entering  Rosemont  College. 

Frank  Windell,  American  Heating  and  Ven¬ 
tilating,  was  all  aflutter  when  he  won  a 
prize. 

Ed  Kuykendall  made  a  short  speech  after 
receiving  a  prize,  said  the  wife  and  daugh¬ 
ter  Jerry  would  be  thrilled. 

Mrs.  Allan  Benn  was  thrilled  when  hubby 
won.  He  brings  the  groceries  home  every 
week  and  now  he  won  a  beautiful  set. 

Mike  Landow  said  hello  to  everyone,  had  to 
leave  before  the  dinner. 

Mrs.  Ray  Schwartz  (Susquehanna)  proved 
a  charming  attraction. 

Mr.  and  Mrs.  Dave  Milgram  looked  like  the 
most  loving  couple. 

Jacob  Fox  came  out  in  the  evening  with  a 
party  of  friends  including  Mainliner  Phil 
Harrison. 

Eddie  Sherman  renewed  contacts,  made  every¬ 
one  happy.  No  wonder  he  is  so  popular. 

Mike  Conrow  looked  after  ERPI  interests, 
ably  supported  by  Patchen  Jones  and  the 
M  rs.  Mr.  and  Mrs.  Warren  Conner  and 
Mr.  and  Mrs.  Walter  Woodward  were  also 
present  . 

Murray  Beier  always  missed  his  glasses. 

Harry  Blumberg  won  a  prize  which  he  didn’t 
get  because  he  failed  to  come  out.  First 
event  he  missed  because  of  business. 

M.  B.  Comerford  was  saying  “hello"  all  eve¬ 
ning. 

ASCAPman  Hillary  Brown  was  the  usual 
good  golfer. 


Among  Those  Present 


Ted  Aber,  Edward  Aarons,  S.  E. 
Applegate,  John  Bachman,  Dave  Barrist, 
Murray  Beier,  Allen  Benn,  Joseph  Bern- 
hard,  P.  A.  Bloch,  A1  Blofson,  Clayton 
Bond,  Hillary  Brown,  Joe  Burke,  Ben 
Bache,  A1  Boyd,  Bill  Clark,  Jim  Clark, 
Tom  Clark,  M.  B.  Comerford,  L.  W. 
Conrow,  Warren  Connor,  Dave  Chat- 
kin,  Harold  Cohen,  Miles  Cohen,  George 
Dembow,  Larry  Dailey,  Jeff  Davis,  A1 
Davis,  Harvey  Day,  Charles  Donahue, 
Bill  Doyle,  James  Duffy,  Charles  Dolde, 
Joe  Engel,  Joe  Eagan,  Frank  Fogel,  Ed 
Finney,  Joe  Flanagan,  A1  Farrell,  Luke 
Farrell,  Ben  Fertel,  A1  Fisher,  Jack  Green¬ 
berg,  Charles  Goldfine,  Harry  Goldberg, 
Sol  Hankin,  Joe  Hebrew,  Wally  Howes, 
A.  B.  Hubard,  Bill  Humphries,  Sam 
Hyman,  Herb  Hustler,  Patchen  Jones, 
Lester  Krieger,  Ed  Kuykendall,  Jack 
Kelly,  Mike  Landow,  George  Lessy,  Sam 
Lefko,  Oscar  Libros,  Joe  Leon,  Jules 
Levy,  George  Lewis,  William  Mansell, 
Mitch  May,  Bob  Mochrie,  John  Monroe, 
Dave  Milgram,  Frank  McNamee,  Jack 
McFadden,  Ed  McAvoy,  Oscar  Neufeld, 
Ray  Olinger,  Lewen  Pizor,  Dave  Pal- 
fryman,  Milt  Rogasner,  John  Roberts, 
Harold  Rodner,  David  Shapiro,  Ray 
Schwartz,  Morris  Smith,  Manny  Sachs, 
H.  J.  Schad,  Ted  Schlanger,  Leonard 
Schlesinger,  Charles  Segall,  Lou  Segall, 
Sam  Shapiro,  Eddie  Sherman,  Ellis  Ship- 
man,  Andy  Smith,  Jr.,  Tom  Stokeley, 
Earle  Sweigert,  Joe  Schaeffer,  Sam 
Schwartz,  Ulrich  Smith,  Geo.  Schwartz, 
Jack  Ungerfeld,  Clint  Weyer,  H.  M. 
Warner,  D.  S.  Weshner,  Harry  Weiner, 
William  Wolf,  F.  C.  Windell,  Walter 
Yost,  Charles  Zagrans,  Dan  Heenan,  J. 
Stanley  Smith,  John  Turner,  Sam  Stiefel, 
Jake  Fox,  Dave  Supowitz,  Phil  Harrison, 
George  Locker,  George  Aarons. 


John  Bethell  deserves  a  lot  of  credit  and  ap¬ 
plause  for  bringing  in  RCA  sound  truck, 
which  is  worth  $  I  0,000.  300  records  were 
available,  with  music  all  afternoon  and  a 
mike  for  announcement.  The  truck  car- 
sies  1  6mm.  sound  camera  and  projector, 
with  80  watt  High  Fidelity  Photophone 
amplifiers.  It  has  the  same  equipment  as 
Radio  City  Music  Hall,  with  I  6  speakers, 
double  turntable  for  records,  a  6  x  8  screen 
which  comes  out  on  the  roof  and  even  a 
radio.  John  Bethell  certainly  helped  out. 

Democratic  candidate  Jack  Kelly,  Leo  A. 
Crossan,  Jim  Flanagan  and  Jack  Barrett 
were  guests.  Crossan  made  a  hole  in  one. 

Charles  Goldfine  and  Johnny  Roberts  were 
the  tall  and  short  of  it. 

Ed  Kuykendall  won  $5  from  Clint  Weyer  on 
the  golf  match.  Dave  Palfreyman  paid  the 
lunch  checks  and  bought  two  beers. 

George  Dembow,  Jules  Levy  and  Dave  Chat- 
kin  drove  in  from  Cleveland,  all  night. 
Dembow  always  attended,  always  gives  a 
prize,  but  never  wins.  George  says  he 
just  can’t  do  anything  but  turn  in  the 
true  score. 


( See  page  16) 


AT  THE  TOURNEY.  Top  row,  left  to  right:  Wilmer  and  Vincent  general  manager  Joe  Eagan;  Columbia  manager  Harry  Werner;  Variety  Clubman 
Oscar  Neufeld;  Republic  advertising  manager  Ed  Finney;  exhibitor  Allan  Benn;Metroman  Ben  Bache;  RKO  manager  Frank  McNamee;  S-Wite  Sam 
Schwartz;  Universalites  Joe  Engel,  Joe  Leon;  Democratic  mayoralty  candidate  Jack  Kelly  Second  row,  left  to  »ght:  Herb  Hustler;  Joe  Schaeffer; 
Lewistownite  Harold  Cohen;  attorney  Frank  Fogel;  exhibitor  Ben  Fertel;  ASCAPman  Hillary  Brown;  Jimmy  Duffy;  exhibitor  Bill  Wolf;  Metroman 
George  Schwartz;  RKOman  Jack  McFadden;  RKO  eastern  district  chief  Eddie  Mac Avoy;  vaudeville  booker  Eddie  Sherman  Third  row,  left  to  right: 
Messrs.  Smith,  Cohen;  exhibitor  Charles  Segall;  Sam  Shapiro;  Metro  home  office  contract  executive  Ed  Aaron;  Metroman  Salem  E  Applegate;  Johnnie 
Turner;  exhibitor  Sol  Hankin;  potmaker  Mike  Landow;  exhibitor  John  Monroe;  Paramount  manager-Var.ety  club  head  Earle  Sweigert;  Trans-Lux- 
man  Wally  Howes.  Fourth  row,  left  to  right:  exhibitor  Walter  Yost;  Universalite  Bill  Doyle;  exhibitor  Jack  Ungerf eld;  RKOman  Sam  Lefko;  RKOman 
Charles  Zagrans;  Educationalite  Harvey  Day;  S-Wite  Ted  Schlanger;  Horlacherite  Larry  Dailey;  ERPIman  Walt  Woodward;  ERPI  district  head  Patchen 
Jones.  Fifth  row,  left  to  right:  Joe  O’Hanlan;  Paramounteer  Ted  Aber;  exhibitor  Luke  Farrell;  Horlacher  head  James  Clark;  exhibitor  Milt  Rogasner; 
S-Wite  Leonard  Schlesinger;  Warner  home  office  man  Robert  Mochrie;  Warnerite  John  Bachman;  exhibitor  Jack  Greenberg;  Paramount  district  head 


16 


Oct  1  ’  3  5 


THE  PHILADELPHIA  EXHIBITOR 


VISITING  GOLFERS.  This 

quartet  of  out-of-towners 
attending  the  recent  THE 
EXHIBITOR-Variety  Club 
of  Philadelphia  golf  tour¬ 
ney  included  Joseph  Bern- 
hard,  general  manager, 
Warner  Brothers’  Theatres; 
Harry  M.  Warner,  presi¬ 
dent,  Warner  Brothers  Pic¬ 
tures;  Clayton  Bond,  War¬ 
ner  Theatres;  Mitch  May, 
prominent  New  York  City 
insurance  executive. 


READING  SUIT 


Service 


Any  golfers  interested  in  securing 
copies  of  their  golf  pictures  can  call 
THE  EXHIBITOR  office  for  further  de¬ 
tails. 


SIDELIGHTS 

( Continued  from  page  14) 

C.  C.  Pippin,  Metro,  is  off  golf.  He  was  in¬ 
vited  out  to  a  game  with  S.E.  Applegate 
and  George  Schwartz.  He  didn’t  know 
anything  about  the  game,  but  the  three 
started  out.  Appy  suggested  to  Pip  to  go 
down  on  the  fairway.  Then  Schwartz  and 
Appy  started  a  driving  contest  with  golf 
balls  to  the  right  and  left  of  Pippin.  Pippin 
gave  up.  (It  seems  the  boys  had  an  ar¬ 
gument  and  the  driving  was  the  result.) 

Jack  Kelly  not  only  took  a  bow  but  gave  a 
big  hand  to  his  pal,  Jim  Clark. 

Len  Schlesinger,  while  a  good  m.  c.,  com¬ 
plained  about  the  acoustics. 

Joe  Hebrew  renewed  friendship  with  Harry 
M.  Warner. 

Larry  Farrell  and  son  A1  are  great  boosters 
for  M.  B.  Comerford. 

Mrs.  Jack  Ungerfeld  was  so  excited.  Jack,  her 
husband,  won  a  clock  that  she  kissed  an 
unhandsome  gentleman.  (Was  he  thrilled.) 

Mrs.  Jeff  Davis,  Mrs.  S.E.  Applegate,  Mrs.  Bill 
Humphries  came  out  early,  enjoyed  the 
sunshine,  looked  as  beautiful  as  ever. 

Bob  Mochrie  has  a  chance  to  say  “how  are 
you"  to  all  his  friends. 

H.M.  Warner  and  Joseph  Bernhard  made  a 
contribution  to  Mrs.  P.  A.  Bloch’s  fund  for 
homeless  children. 

Clayton  Bond  played  golf  but  had  to  leave. 

Lester  Krieger  (Arkansas  Kriegers)  met  all 
the  women  and  what  a  hit  he  was. 


( Continued  from  page  13) 
subject  to  an  open  indebtedness  of  $63,000  in 
favor  of  Wilmer  and  Vincent  Theatre  Company 
and  Stanley  Company  of  America,  jointly.  The 
actual  owners  of  the  second  or  Morris  Wolf 
trustee  mortgage  bonds  were  said,  in  the  state¬ 
ment,  to  be  Wilmer  and  Vincent  Corporation 
and  Warner  Bros.,  Inc.,  the  latter  as  successors 
to  Stanley  Company  of  America. 

The  Grand  Opera  and  Market  House  Com¬ 
pany  asserts  that  it  is  advised  the  Wilmer  and 
Vincent  Corporation  has  arranged,  without  the 
knowledge  or  consent  of  Warner  Bros.,  Inc., 
for  foreclosure  of  the  first  mortgage  and  sale 
of  the  property,  and  that  the  Reading  Trust 
Company  will  buy  the  property  at  sheriff’s  sale 


and  then  lease  or  sell  it  to  the  Wilmer  and  Vin¬ 
cent  Corporation,  free  and  clear  of  the  mort¬ 
gages. 

The  company  asks  for  an  injunction  against 
foreclosure,  the  appointment  of  a  receiver,  stop¬ 
ping  of  levies  or  executions  and  an  order  pre¬ 
venting  selling  or  transfer  of  the  property. 


“Dealers  in  Death” 


Masterpiece  is  distributing  a  three 
reeler,  “Dealers  in  Death,”  already 
booked  solid  by  Stanley-Warner,  which 
is  an  ideal  subject  for  this  time.  It  shows 
the  workings  of  the  munitions  makers 
and  has  been  well  edited. 


THEY  PLAYED.  Top  row,  left  to  right:  Ross  Federalman  Ray  Olinger;  MPPDAman  Dave  Palfryman;  MPTOA  president  Ed  Kuykendall;  Clint 
Weyer;  exhibitors  Lou  Segall,  George  Lessy;  Warner  exchange  manager  Bill  Mansell;  Warners  general  eastern  sales  manager  Andy  Smith,  Jr.; 
vice-president-general  manager  Radio,  Jules  Levy;  Monarch  Theatres’  little  Dave  Chatkin;  Paul  Greenhalgh,  George  Dembrow.  Below,  UAman 
Jeff  Davis,  Foxite  Bill  Humphries;  exhibitor  A1  Farrell;  exhibitor  M.  B  Comerford;  S-Wite  Lester  Krieger;  S-Wite  Ellis  Shipman;  George  Lewis; 
Warnerite  Harold  Rodner;  ERPIman  Warren  Connor;  L.  W.  Conrow. 


HELD  OVER -ROXY, 
AND  EVERYWHERE 

Oct  1'35  pg.  17 


"MORE  THAN 
A  HOLDOVER 

. IT'S  A 

PUSHOVER" 

Howard  S.  Cullman 

Trustee,  Roxy  Theatres  Corp. 


Directed  by  ALFRED  HITCHCOCI 

Director  of  "THE  MAN  WHO  KNEWf  TOO  MUCH 


TOPS  'EM  ALL 

Boom  days  of  '29 
brought  back  by 
receipts  of  "39". . . 


18 


Oct  1’35 


THE  PHILADELPHIA  EXHIBITOR 


THE  G-MAN  OF  YOUR  BOX-OFFICE 


Prevent  losses  that  can¬ 
not  be  measured.  Install  a 
Genister  machine  NOW! 


GENERAL  REGISTER  CORPORATION 

1540  Broadway,  New  York,  N.  Y. 


SPECIAL  FILM  RATES 

Parking,  All  Day . 25c 

High-Pressure  Washing  .  .  75c 

Towing  Service — 

Any  Time,  Any  Place. 
Road  Service  to  all  Patrons. 
Mechanic  Always  on  Duty. 
24-hour  Service. 

APEX  GARAGE 

249-51-53  N.  JUNIPER  ST. 
232  N.  JUNIPER  ST. 

GIRARD  SERVICE 
GARAGE 

5155  GIRARD  AVE. 

BECKER  BROTHERS.Proprietors 


HERE’S  WHAT  THEY  WON 

1st  Low  Net - Columbia  86-Piece  Chest  oF  Silver . Allen  Benn,  Exhibitor 

2nd  Low  Net - RCA  Photophone  Radio  Set . Jim  Clark,  Horlacher  Delivery 

3rd  Low  Net - M.  E.  Comerford  Cocktail  Set . Sam  Shapiro,  Exhibitor 

4th  Low  Net - Horlacher  Delivery  Hostess  Set 

J.  J.  McFadden,  RKO  Upstate  Salesman 

1st  Low  Gross Universal  Pictures’  56-Piece  Chest  of  Silver.  .Jim  Duffy,  Exhibitor 

2nd  Low  Gross Warner  Brothers’  Tea  Service . A1  Farrell,  Exhibitor 

Longest  Drive — National  Theatre  Supply  Bag  ....  Harry  Weiner,  Columbia  Manager 
Kicker’s  Handicap  No.  1 — Bob  Lynch  Cocktail  Set 

Harold  Rodner,  Warners,  New  York 
Kicker’s  Handicap  No.  2 — National  Screen  Clock  .  .  Ellis  Shipman,  Warner  Theatres 

Non-Partisan  Drawing  No.  1 - Gaumont-British  Vegetable  Dish 

Manny  Sachs,  Columbia  Artists  Bureau 
Non-Partisan  Drawing  No.  2 — Ross  Federal  Service  Desk  Set 

Frank  Windell,  American  Heating  Company 
Non-Partisan  Drawing  No.  3 — A1  Lichtman  Silver  Pitcher.  .Ray  Schwartz,  Exhibitor 

Door  Prize - Ladies  No.  1 - Quality  Premium  Floral  Moderne  Dinner  Set 

Mrs.  George  Lewis 

Door  Prize — Ladies  No.  2 — Price  Premium  65-Piece  Rock  Crystal  Set 

Miss  Dorothy  Dennis 

Special  Prize  for  Golfer  Coming  from  Longest  Distance - Metropolitan  Premium 

Cocktail  Shaker . Ed  Kuykendall,  Mississippi 

OTHER  PRIZE  WINNERS 


Variety  Club  Onyx  Electric  Clock . Dave  Milgram,  Exhibitor 

Harry  Thomas  First  Division  Coffee  Set.  .Ed  Aaron,  MGM  Contract  Executive,  N.  Y. 

John  Clark  Silver  Gallery  Tray . Joe  Burke,  Fox  Local  Auditor 

J.  R.  Grainger  3  Bottle  Tantalus  Set.  .  .  .  S.  E.  Applegate,  Local  MGM  Salesmanager 

Andy  Smith  Classic  Figure  Lamp . Lou  Segall,  Exhibitor 

Bob  Mochrie  Onyx  Electric  Clock . Jack  Ungerfeld,  Exhibitor 

Phil  Reisman  Silver  Tray . Andy  Smith,  Warners’  Eastern  Salesmanager 

Special  Prize - Electric  Jump  Clock . A1  Davis,  Local  Fox  Salesmanager 

Paramount  Pictures  Electric  Clock . Harold  Cohen,  Exhibitor 

Western  Electric  Golf  Bag  (Exhibitors  Only).  .Walter  Yost,  Harrisburg  Exhibitor 

Preferred  Pictures  Poker  Set  (Exhibitors  Only)  . Milton  Rogasner,  Exhibitor 

Wilmer  &  Vincent  Golf  Bag . Geo.  Lewis,  American  Heating  Executive 

Berio  Vending  Wardrobe  Suitcase . Ben  Bache,  Local  MGM  Accessory  Salesman 

National  Penn-National  Kline  Mixmaster  .  .  .  Chas.  Zagrans,  RKO  Assistant  Manager 

Jules  Levy  Valapak  Suit  Bag . Geo.  Schwartz,  MGM  Salesman 

Ned  Depinet  Onyx  Electric  Clock .  .  Ed  McAvoy,  RKO  N.  Y.  Division  Salesmanager 

Joseph  Bernhard  Electric  Clock . William  Wolf,  Exhibitor 

Paul  Terry-Toons  Golfer  Book  Ends 

Joe  Bernhard,  Warner  Theatres  General  Manager 

American  Heating  Thermos  Desk  Set . Sam  Lefko,  RKO  Salesman 

Edward  Sherman  Electric  Grille . John  Bachman,  Warner  Salesman 

Ben  Amsterdam  Silver  Cup 

Jules  Levy,  RKO  Vice-President  and  General  Sales  Manager 

Globe  Ticket  Cigarette  Box . Frank  Fogel,  Attorney 

N.  J.  Messenger  Book  Ends . H.  J.  Schad,  Reading  Exhibitor 

Celebrity  Pictures  Cup . Charles  Segall,  Exhibitor 

Geuting’s  Shoe  Store  Golf  Shoes . Edward  Sherman,  Vaudeville  Booker 

Everybody’s  Supply  Store  Telechron  Clock.  .  .  .Earle  Sweigert,  Paramount  Manager 

Louis  J.  Appell  Cigarette  Box . H.  M.  Warner,  Exhibitor 

Omelia  Hat  Order . William  Doyle,  Universal  Salesman 

Apex  Garage  Automobile  Heater . Patchen  Jones,  ERPI  Representative 

W.  Ray  Johnston  Republic  Sweater . Dave  Chatkin,  Midwest  Theatre  Owner 

W.  Ray  Johnston  Republic  Sweater . Harvey  Day,  Terry-Toons  Executive 

W.  Ray  Johnston  Republic  Sweater . John  Turner,  Warner  Theatres 

W.  Ray  Johnston  Republic  Sweater . P.  A.  Bloch,  Paramount  District  Manager 

W.  Ray  Johnston  Republic  Sweater . Mitchel  May,  Warner  Bros.,  New  York 


Oct  1  ’ 35  pg.  19 


In  this  issue  as 

in  every  issue  more  reviews 
of  new  short  subjects  appear 
than  in  any  trade  journal  in 
the  motion  picture  industry, 
a  statement  which  may  not 
prove  surprising  to  readers 
of  this  publication  who 
long  ago  learned  that  when 
this  publication  attempts  any¬ 
thing  it  does  the  best  job  in 
the  motion  picture  industry. 


20 


Oct  1*35 


THE  PHILADELPHIA  EXHIBITOR 


THE  CAMERA  SPEAKS 


Pictures  often  tell  the  story 
better  than  the  printed  word 
.  .  .  Here  are  highlights. 


VISITOR.  Jack  Hulbert,  GB  star, 
arrived  in  New  York  September  24, 
at  3  P.  M.,  entrained  for  Hollywood 
on  the  20th  Century  the  same  after¬ 
noon,  to  join  his  wife  Cicely  Court¬ 
neidge,  also  a  GB  star. 


FOXITES.  Just  because  the  photographer  happened  to  be  passing,  the  local  Fox  ex¬ 
change  had  its  picture  taken.  Flanking  the  group  on  the  left  is  (not  bald  headed) 
branch  manager  Sam  Gross,  while  on  the  left  may  be  seen  Smiling  A1  Davis,  another  Fox 
executive. 


“CALL  OF  THE  WILD.”  Front  of  Loew’s  Regent  Theatre  in  Harrisburg,  for 
the  opening  of  the  United  Artists  release.  It  was  arranged  by  manager  Sam 
Gilman. 


BACK  EAST.  Edward  G.  Robinson, 
star  of  United  Artists’  Samuel  Gold- 
wyn  release,  “Barbary  Coast,” 
comes  east  after  finishing  work  on 
the  show. 


STRIKING  FRONT.  Here  is  how 
the  local  Earle  Theatre  helped  sell 
“Special  Agent”  from  Warners. 


PRESIDENT.  Ben  Futerman  was  re¬ 
cently  re-elected  president  of  the 
Keystone  State  Operators  Union. 


BUSY.  One  of  the  industry’s  bus¬ 
iest  men  these  days  is  President 
Herman  Robbins,  National  Screen 
Service.  Under  his  direction,  Na¬ 
tional  Screen  has  come  to  the  most 
foremost  place  in  its  division  of 
the  industry. 


Oct  1  ’  3  5  pg.  21 


DRAWING  POWER 


.  \  r,  » pi/  fiARLE  with  Loretta  Young  and 

/  ,  "CALL  OF  THE  WIL'  >,  starring  CLARK  GABLE  with 

rr  J.  .T- — - ■~"1 

drawing  power  "IIT, 


drawing  power  rL 


^on/^1.1- . -  -  - 

Th^ltre  N  Y.,  sets  new  cash  and  attendance 
i*  as  Smash  Hi’  N°'  2'  7k°"  ]  Chicago  beats  "Kid  Millions"  record  and 

records.. .held  over  tor  rd  another  holdover.  Pittsburgh's 

““°7  “  K7Mi,L'-L  riooo „ «..» 

set  new  high  record  for  the  year  i 

J  oressl  watch  for  the  world  premiere  of  "RED 

°S  We  9  heatrl,  St.  Louis.  This  is  a  production  that  will 

,iew  0fl'RED  SALUTE, "a  capacity  house  laughed, 

A  most  enthusiastic  demonstration  ever 
applauded,  cheered  and  pul  ^  by  Edward  Small  starring 

witnessed  in  a  theatr  .  1  .  noina  to  qo  places  and  do 

BARBARA  STANWYCK  with  R<  bert  Y^ung  that  is  gomg 


•  • 


ylil£  •  -  - 

1  SALUTE"  at  the  Ambassador 
bear  watching!  At  a  recent  pre 
applauded,  cheered  and  put 


things  at  every  box-office  I 


drawing  power 

box-office  greatness  that  it 
even  before  its  release  .  . 
of  this  outstanding  picture. 


BARBERY  COAST",  starring  MIRIAM  HOPKINS, 
JOEL  dcCREA  is  a  production  of  such  definite 
h|os  already  started  a  cycle  of  similar  pictures 
i|ms  aimed  at  capitalizing  on  the  sure  success 


The  productions  listed  above 
procession  of  "drawing  power 
you  . .  .  not  offered  as  a  grouf 
sold  individually  on  its  merits 


ore  onll  the  beginning  of  UNITED  ARTISTS' 
plus"  piclures.  Great  films  are  on  their  way  to 
.  .  but  each  on  outstanding  production  that  ,s 


JRAW1NG  POWER  />/«*••• 

he  ability  of  a  motion  picture  to  roise  your 
■eceipts  far  above  the  normal  take  and  to 
attract  ticket  buyers  who  are  not  listed 
among  the  regular  patrons  of  your  theatre. 


RELEASE 


D  ARTISTS 


THE  PHILADELPHIA  EXHIBITOR 


Oct  1  ’  3  5 


23 


IN  THE  SPOTLIGHT 


Nothing  escapes  the  camera.  Those  who 
enter  the  headlines  are  here  recorded  via 
the  photographic  route. 


CROWNED.  The  good  looking  lady 
on  the  left  is  “Miss  America,’’ 
crowned  at  the  Atlantic  City  Show¬ 
men’s  Jubilee,  while  the  good  look¬ 
ing  man  on  the  right  is  Chief 
Barker-Paramount  exchange  man¬ 
ager  Earle  Sweigert,  before  he  de¬ 
parted  with  his  tonsils. 


“PARTY  WIRE.”  When  the  Co¬ 
lumbia  show  played  the  Grange 
Theatre,  energetic  manager  Jack 
Goldman  got  this  huge  phone  as  a 
lobby  ballyhoo.  It  helped  business 
quite  a  bit.  An  attendant  was  in¬ 
cluded  in  the  lobby  display. 


GOING  HOME.  Etienne  Pallos,  Sir 
Connop  Guthrie,  Alexander  Korda 
and  Maurice  Silverstone,  UA  execu¬ 
tives  aboard  the  Berengaria  bound 
for  London  after  a  short  stay  in 
Hollywood. 


JEP  Pit*,  o 

WHEN  CLEM  OPENED.  Here  is  part  of  the  crowd  which  attended  the  festivi¬ 
ties  at  the  opening  of  Clem  Rizzo’s  new  independent  equipment  supply  store. 
Clem  and  friends  can  be  seen  in  the  top  photo,  while  another  crowd  is  pictured 
below.  Hundreds  wished  him  well. 


AT  WORK.  Henry  Palm, 
artist,  Loew’s  Regent  The¬ 
atre,  Harrisburg,  is  shown 
at  his  labors  in  his  shop  in 
the  Loew  Theatre  building. 
“Best  proof  that  Hen’s  been 
turning  out  excellent  work 
for  the  last  six  years  is  fact 
that  he’s  been  retained  by 
three  different  managers,” 
said  Sam  Gilman,  present 
manager. 


24 


Oct  1 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


INDUSTRY  MIRROR 


A  concise  survey  of  peak  national  high¬ 
lights  .  .  .  written  with  a  new  slant  .  .  . 
Covering  all  industry  divisions. 


EXHIBITION 


Shulman’s  Spiegelmeyer 

Down  from  upstate  tours  making  exhibitors 
RKO-ccnscious  came  salesman  Mike  Shulman, 
telling  a  tale  of  a  man  who  had  never  heard 
of  dishes  given  away  at  theatres. 

New  to  premiums  was  exhibitor  Nelson 
Spiegelmeyer,  operating  Meiserville’s  (pop.  39) 
Keystone  Theatre. 

Near  Liverpool,  the  house  operates  two  nights 
weekly  in  a  town  without  street  lights,  must 
guarantee  $36  monthly  for  the  same.  Other 
Meiserville  notes  include  the  fact  that  the  ham¬ 
let  has  no  post  office,  boasts  13  houses,  no 
streets. 

Disclaiming  any  knowledge  of  dish  premi¬ 
ums,  exhibitor  Spiegelmeyer  gets  10-25  cents 
admission,  plays  only  percentage,  has  such  hon¬ 
est  patrons  that  if  they  stay  for  the  second 
evening  show  they  want  to  pay  twice. 

New  Circuit  Move 

For  months,  New  York  City  exhibitors  have 
been  waiting  for  a  new  independent  circuit  to 
be  formed,  to  comprise  about  100  theatres,  to 
secure  for  its  members  buying  power  now  held 
by  other  circuits.  Because  all  interested  did  not 
say  it  with  checks  as  fast  as  with  premises,  the 
circuit  is  still  in  the  formative  state,  is  expected 
to  remain  that  way  until  all  ‘‘lay  it  on  the  line.” 

Now  Philadelphians  have  been  hearing  that 
a  circuit  along  similar  lines  is  being  broached 
here,  that  the  same  objectives  are  sought,  that 
one  prominent  attorney  has  been  approached  to 
do  the  leading. 

\\  ith  1935-1936  very  well  advanced,  with  most 
exhibitors  completing  their  product  buys,  ob¬ 
servers  see  little  chance  for  an  independent 
circuit  to  get  going  now,  think  that  it  will  have 
to  wait  a  few  months. 

At  the  swank  Bellevue-Stratfcrd,  September 
27,  a  luncheon  was  held,  attended  by  more  than 
20  MPTO-IEPA  men,  sponsored,  apparently, 
by  one  MPTO,  one  IEPA  member. 

Reports  indicate  that  the  meeting  began 
where  ether  combine  meetings  left  off,  that 
$1000  cash  was  raised,  that  an  attorney  is  be¬ 
ing  secured  to  see  what  can  be  done  in  the  way 
cf  organizing  some  corporation  that  would  have 
an  interest  in  all  members’  theatres. 

That  many  exhibitors  would  object  to  any¬ 
one  considered  an  outsider  examining  his  books 
is  a  foregone  conclusion,  but  the  combine’s  ad¬ 
vocates  hope  to  see  their  ideas  come  to  fact. 

Slight  Error 

From  Stanley- Warner  executive  Ted  Schlan- 
ger,  this  week,  came  a  correction  of  a  story 
which  appeared  in  September  15  issue. 

That  Stanley-Warner  had  not  deliberately 
failed  to  co-operate  with  Paramount  during 
Paramount  Week,  that  because  Paramount 
changed  its  releasing  schedule,  Stanley-Warner 
was  unable  to  give  time  to  certain  shows  dur¬ 
ing  that  specific  week,  that  Stanley-Warner 
has  the  same  cordial  relationships  with  Para¬ 
mount  as  before  were  the  new  facts. 


Veterans’  Passing 

Philadelphia’s  film  fraternity  received  a  dou¬ 
ble  shock  last  fortnight  when  two  well  known 
veteran  members  passed  on. 

Well  known  is  the  team  of  Quigley  and  Con¬ 
nelly,  William  G.  Quigley-Eddie  Connelly. 
Operating  the  Glen  Lyon  Newport  Theatre, 
Nanticoke  State  Theatre,  Nanticoke  Rex  The¬ 
atre,  they  make  a  signal  success,  were  well 
known  to  all  film  men.  September  15,  the  team 
was  no  longer,  for  death  took  William  G. 
Quigley. 


The  late  William  Quigley 

Two  film  veterans  passed  on 


As  the  Nanticoke  Theatre  Corporation’s 
president,  William  G.  Quigley  was  active  in  the 
field.  Once  he  headed  the  Northeastern  Motion 
Picture  Theatre  Owners  of  Northeastern  Penn¬ 
sylvania.  Highly  esteemed  before  his  entrance 
into  the  business  as  well,  he  entered  partnership 
with  Eddie  Connelly  in  1911  at  the  Nanticoke 
Rex,  helped  erect  in  1922  the  State. 

Ill  for  6  months,  he  had  been  convalescing, 
leaves  a  wife,  three  children. 

Another  shock  came  September  10  when  Wil- 
liamstown’s  Academy  of  Music  operator,  Paul 
O.  Schreiner,  passed  on  at  the  age  of  33,  leav¬ 
ing  a  wife,  a  daughter.  Husband  and  wife 
had  operated  the  theatre  for  6  or  7  years,  since 
Cyrus  Donley,  the  wife’s  father,  passed  on.  An 
old  Lykens  Valley  house,  it  was  first  run  by 
Donley  during  the  5  cent  admission  period. 

What  made  Paul  Schreiner’s  death  even  more 
of  a  shock  was  his  but  two  weeks’  illness.  Be¬ 
lieved  to  be  improving  considerably,  his  passing 
was  unexpected!. 


New  Theatre  Splurge 

That  conditions  must  be  bettering,  business 
improving,  is  indicated  to  theatremen  in  more 
ways  than  one.  Best  prosperity  sign  is  new 
theatre  building. 

Last  fortnight,  reports  of  new  houses  told 
exhibitors  that  some  theatremen  have  strong 
confidence  in  the  future. 

Rumored  for  South  Broad  street  is  (1)  a 
new  theatre  at  Broad  and  Reed,  to  seat  1500. 
to  be  operated  by  a  combine  said  to  include 
Messrs.  Morris  Handle,  Abe  Rovner,  Martin 
Ellis,  Sam  and  George  Felt;  (2)  another  the¬ 
atre  further  south  on  Broad  street. 

Still  current  were  stories  that  Sam  Shapiro 


was  interested  in  a  house  for  16th  and  Wa'nut, 
that  the  69th  street  section  might  get  some  new 
houses. 

That  other  alliances  were  evident  in  the  the¬ 
atre  field  was  also  indicated,  too,  when  it  was 
known  that  Harry  Perelman,  operating  two 
Philadelphia  houses,  was  becoming  interested 
with  Jersey  exhibitor  Si  Myers  in  several 
towns  now  dominated  by  Atlantic  Theatres, 
Inc. 

Building  reports  have  a  new  theatre  being 
built  in  Ardmore,  by  persons  unknown. 

A  new  house  was  reported  for  72nd  street 
and  Ogontz  avenue,  in  the  Erlen  section,  under 
Warner  direction. 

The  many  years  closed  Jefferson  Theatre  is 
said  to  be  lighting  up  under  Warner  Brothers 
direction. 

The  Highland  Park,  Park  Theatre,  under 
William  Wolf  operation,  is  celebrating  its  first 
month. 

The  rebuilt  Drury,  now  to  be  known  as  the 
Temple,  is  reopening  under  Temple  Amuse¬ 
ment  Company  direction. 

The  closed  Montgomery  Theatre,  in  a  com¬ 
petitive  area,  is  reopening  under  Norman  Lewis 
operation. 

The  new  theatre  at  22nd  and  Cambria  is  said 
to  be  progressing. 

The  Camden,  N.  J.,  Savar  Theatre  is  also 
coming  along. 

Reports  that  the  Grand  Opera  House,  Broad 
and  Montgomery,  might  reopen,  are  current. 

Statement  that  the  Bridesburg  Elm  Theatre 
might  reopen  are  incorrect. 

Opening  soon  is  the  new  theatre  in  Bur¬ 
lington,  N.  J. 

Reported  reopening  as  well  are  the  S-W 
Elite,  Poplar  Theatres. 

From  South  Philadelphia’s  Charlie  Stiefel 
comes  a  report  of  a  new  1500  seater  at  22nd 
and  Snyder  Avenue,  Philadelphia. 

Rumored  is  a  new  theatre  for  the  7200  block 
on  Frankford  Avenue. 

Reopened  recently  was  the  old  Broadway, 
now  known  as  the  Greenway  at  52nd  street  and 
Green  way. 

To  be  awarded  to  a  lucky  bidder  is  the  Ox¬ 
ford  Theatre,  in  the  Oxford  section. 

That  possible  Sunday  opening  might  be  at¬ 
tracting  exhibitors  is  considered  likely,  though 
improvement  in  business  is  considered  the  best 
reason. 

Kuykendall  Reminder 

From  Motion  Picture  Theatre  Owners  of 
America  president,  Ed  Kuykendall,  a  general 
bulletin  came  this  week. 

High  spots  included  a  review  of  the  situation 
since  NRA  was  destroyed,  a  plea  for  self  regu¬ 
lation,  a  listing  of  objectionable  competitive 
practices  such  as  unfair  cut  rate  competition, 
premiums,  giveaways,  gift  nights,  lotteries, 
pseudo-contests,  prizes,  double-triple  features, 
two  for  ones,  merchants  tickets,  too  many  ad¬ 
vertising  passes,  bargain  matinees,  cheap  bal¬ 
cony  admissions,  unreasonably  low  admission 
scales,  unreasonable  clearance,  overbuying.  Also 
mentioned  was  a  need  for  a  reasonable  rejec¬ 
tion  privilege,  non-theatrical  control,  score 
charge  abolition,  music  tax  fight,  check  on  pre¬ 
ferred  playing  time,  death  of  shorts  subjects 
forcing,  need  for  a  standard  contract. 


THE  PHILADELPHIA  EXHIBITOR 


Oct  1  ’  3  5 


25 


Review  of  the  ASCAP  situation  indicated 
ASCAP  on  the  run,  with  suits  facing  the  body. 
What  MPTOA  desires,  according  to  Kuyken¬ 
dall,  is  to  buy  the  entire  exhibition  rights  for  the 
pictures  used,  including  recorded  music,  for 
what  they  are  worth. 

Warning  was  also  given  to  exhibitors  to  pre¬ 
pare  for  legislative  attacks  when  state  sessions 
begin  soon. 

A.  and  P.  Competition 

Exhibitors  in  some  cities  found  themselves 
face  to  face  with  A.  and  P.  Tea  Company  com¬ 
petition,  last  fortnight,  in  the  shape  of  a  giant 
radio  show,  put  on  in  large  public  auditoriums 
as  an  advertising  stunt  for  A.  and  P.  Grocery 
Stores  with  no  admission  charged. 

From  MPTOA  president  Ed  Kuykendall 
came  a  warning  to  exhibitors  to  fight  such  com¬ 
petition  else  others  also  start  giving  free  enter¬ 
tainment,  subsidized  by  advertisers,  hurting 
theatres. 


President  Cohen 

To  head  the  Independent  Theatre  Managers 
of  Philadelphia  for  the  new  season,  members 
chose  plump,  exploitation-conscious,  Admiral 
Theatre  manager  Barney  Cohen.  Assisting  him 
will  be  Girard  Theatre  manager  Allen  Lewis 
as  vice  president;  the  New  Ideal's  John  C. 
Ehrlich,  secretary-treasurer ;  the  Regis  The¬ 
atre’s  Jack  Blumberg,  board  chairman. 

Expected  is  a  busy  campaign. 


DISTRIBUTION 


First  Division  Shorts 

From  First  Division  president  Harry  H. 
Thomas,  this  week,  came  an  announcement  of 
further  FD  distribution. 

To  be  handled  were  shorts  in  three  series 

(1)  Irvin  S.  Cobb’s  Newslaughs,  6  in  number; 

(2)  Thrilling  Journeys,  6  in  number;  (3)  a 
technicolor  series,  10  in  number,  to  be  known 
as  Musical  Moods. 


Pleasant  Relations 

Because  two  industry  members  used  good 
sense,  what  might  have  turned  into  an  unpleas¬ 
ant  court  argument  was  averted  recently. 

When,  months  ago,  Preferred-head  Murray 
Beier  announced  his  1935-1936  lineup,  he  in- 


Pr ef erred’ s  Murray  Beier 

Two  heads  were  better  than  none 


eluded  Walter  Futter’s  Torn  Keene-starring 
vehicle,  ‘‘Hong  Kong  Nights,”  as  a  principal  at¬ 
traction.  Weeks  later  when  First  Division  Ex¬ 
changes,  Inc.,  released  its  new  season  schedule, 
"Hong  Kong  Nights”  was  also  present. 

Obviously  both  could  not  distribute  the  same 
picture  in  the  Philadelphia,  Washington  terri¬ 
tories  where  both  have  exchanges. 

Because  both  were  old  friends  of  The  Ex¬ 
hibitor,  it  was  no  difficult  task  to  bring  both 
sides  together,  to  help  effect  a  friendly  meeting 
between  Preferred-head  Beier,  First  Division 
president  Harry  H.  Thomas. 

Result  saw  an  amicable  settlement,  satisfac¬ 
tory  to  both  companies,  pleasing  to  both  heads. 

Thus,  through  wise  deliberation,  through  a 
policy  which  others  in  this  business  might  well 
adopt,  a  squabble  was  averted,  friends  remained 
friends. 

First  Division  will  distribute  “Hong  Kong 
Nights.”  Preferred,  with  an  imposing  1935- 
1936  lineup,  will  distribute  all  product  an¬ 
nounced  as  well  as  seme  new  series,  despite  the 
fact  that  some  scoffers  had  thought  that  the 
company  could  not  handle  its  large  group.  That 
these  scoffers  are  wrong  is  indicated  by  the 
fact  that  Preferred  is  already  delivering  a  large 
part  of  its  announcement. 


Traveller  s  Return 

Back  to  his  offices  at  1233  Summer  Street 
will  soon  come  Metro’s  Bob  Lynch,  to  remain 
here  permanently. 


Peacemaker  Lynch 

His  Chicago  work  is  done 

For  the  past  seven  months  the  Metro  dis¬ 
trict  manager  has  been  commuting  to  Chicago, 
since  he  was  enlisted  by  the  home  office  to  try 
to  straighten  out  a  troublesome  Windy  City 
situation. 

Strong  confidence  was  placed  in  him  by  New 
York  City  Metro  leaders  who  know  that  Metro- 
man  Lynch  would  handle  any  job  with  dispatch, 
good  sense. 

That  they  were  not  mistaken  this  time  is 
evident.  When  the  Philadelphian  leaves  the 
Windy  City,  not  to  return  on  the  same  mission, 
he  will  have  brought  about  peace  between 
Chicago  exhibitors,  Chicago  Metromen.  Avert¬ 
ing  any  war,  proving  to  his  company  as  well 
as  exhibitors  that  Loew’s  building  theatres 
would  only  have  resulted  in  losses  for  all, 
Arbitrator  Lynch  effected  a  settlement  that  is 
proving  satisfactory  to  all  concerned. 


Only  one  theatre  is  being  built,  to  be  operated 
by  an  competitive  theatre  group.  That  Metro- 
man  Lynch  did  his  job  well  was  also  indicated 
when  in  New  York  recently  at  the  Louis-Baer 
fight,  Chicagomen  Jack  Miller,  Jimmy  Ccston, 
others  praised  him  for  his  fairness,  for  his 
understanding. 

Happy  that  he  had  done  a  good  job,  Phila¬ 
delphia’s  peacemaker  bought  a  new  car,  equipped 
even  with  outside  plumbing,  to  drive  back  to 
Vine  Street. 


PRODUCTION 


New  United  Artist 

To  the  select  UA  company  which  includes 
Mary  Pickford,  Douglas  Fairbanks,  Charles 
Chaplin,  Samuel  Goldwyn,  was  added  another 
partner  recently,  London  Films’  Alexander 
Korda. 

Saluted  by  UA  foreign  distribution  head, 
Arthur  Kelly,  as  a  producer  who  almost  single- 
handed  raised  the  British  film  industry  from 
mediocrity  to  a  foremost  place  in  the  world 
market,  it  was  indicated  that  UA  was  now  in¬ 
ternational,  that  while  United  Artists  of  the 
World  would  be  a  more  descriptive  title,  no 
change  was  forthcoming,  that  London  soon 
would  be  as  important  a  production  center  as 
Hollywood,  that  this  would  result  in  better 
product,  that  pictures  would  have  more  inter¬ 
national  appeal,  that  definite  economic,  psycho¬ 
logical  factors  make  it  imperative  for  American 
producers  who  want  a  place  in  the  foreign 
market  to  make  pictures  in  London. 


UA  partner  Korda 

He  predicted  competition  for  Hollywood 

Besides  being  a  partner,  producer  Korda  is 
a  board  member. 

Elected,  too,  to  the  executive  committee  is 
London  Films’  Sir  Connop  Guthrie. 


Briskin  Resigned 

Columbia  lost  a  valuable  executive  last  fort¬ 
night,  when  Samuel  J.  Briskin  resigned. 

Generally  considered  as  one  of  the  main 
reasons  why  Columbia  has  forged  ahead  so 
rapidly,  Briskin  was  studio  head,  spent  15  years 
with  the  company,  saw  it  grow  to  its  present 
high  place. 

That  he  will  join  some  other  studio  is  assured. 


1,000,000  for  Columbia 

Columbia  Pictures  Corporation  stockholders, 
last  fortnight,  approved  an  increase  in  common 
stock  shares  from  300,000-1,000,000  no  par 
value. 


26  Oct  1 T  3  5 


Elected  a  director  was  Nathan  Burkan — law- 
firm-member  David  Fogelscn,  succeeding  Hemp¬ 
hill,  Noyes  and  Company  member  Leo  M. 
Blanck.  When  the  latter  firm  completes  under¬ 
writing  the  proposed  new  $2.75  cumulative  con¬ 
vertible  preferred  Columbia  stock  issue,  it  is 
expected  Blancke  will  return  to  the  board.  Re¬ 
elected  were  other  directors. 

To  be  held  soon  is  a  special  meeting  for 
common  stock,  voting  trust  certificates  holders 
to  ratify  a  new  75,000  $2.75  cumulative  con¬ 
vertible  preferred  stock  issue,  proceeds  to  be 
used  to  retire  present  outstanding  $3  preference 
stock,  for  other  corporate  purposes. 

At  a  meeting  Columbia  directors  declared  a 
special  50%  stock  dividend,  payable  December 
19,  1935,  to  holders  of  record  November  29, 
1935. 

Hays  Pronunciamento 

That  utterances  from  MPPDA  president  Will 
Hays  are  deemed  more  valuable  for  public  con¬ 
sumption  than  for  trade  is  no  industry  secret. 

Thus,  when,  September  19,  trade  body  leader 
Hays  issued  a  wordy  message  on  film  produc¬ 
tion  in  general,  the  trade  lent  a  respectful  ear, 
found  little  over  which  to  get  excited. 

Leading  thought  in  the  Hays  wordage  was 
that  new  films  will  open  great  experiment  in 
public  taste,  that  Shakespearean  films  would 
top  it,  that  music  from  operas  would  also  be 
near  the  peak.  Included  in  the  message,  deliv¬ 
ered  to  MPPDA  board  members,  were  asser¬ 
tions  that  the  new  entertainment  plans  challenge 
the  best  co-operative  efforts  of  producers,  dis¬ 
tributors,  exhibitors ;  that  advertising  budgets 
be  made  commensurate  with  the  greater  enter¬ 
tainment  features;  that  higher  aims  are  re¬ 
warded;  that  the  screen  goes  from  Mickey 
Mouse  to  Shakespeare  that  the  way  is  paved  for 
operatic  films ;  that  films  that  capture  the  ro¬ 
mance,  vivid  coloring  of  cur  country  during 
growing  stages  were  being  produced ;  that  other 
outstanding  pictures  were  being  made. 


MPPDAman  Hays 

His  remarks  revealed  little 


Thus  having  told  his  board  members,  the  in¬ 
dustry,  nothing  they  already  did  not  know,  mak¬ 
ing,  as  usual,  no  mention  of  double  features, 
premiums,  cut  prices,  booking  combines,  bank 
nights  or  higher  prices  for  pictures,  MPPDAite 
Hays  wound  up  his  address  with  the  usual  op¬ 
timistic  prediction  of  the  future. 


THE  PHILADELPHIA  EXHIBITOR 


2,000  Feet  Reel  Action 

That  speedy  action  in  the  matter  cf  the  pro¬ 
posed  2,000  feet  reel  will  be  forthcoming  is 
indicated. 

At  a  committee  meeting  September  26  at  the 
Motion  Picture  Producers  and  Distributors  of 
America  it  was  decided  to  request  each  major 
film  distributing  company  to  make  a  formal 
approval  or  rejection  of  the  proposal  by  No¬ 
vember  1. 

The  meeting  was  attended  by  major  distribut¬ 
ing  companies’  representatives,  by  Homer 
Tasker,  president,  SMPE:  Gordon  S.  Mitchell, 
Research  Council  of  the  Academy  of  Motion 
Picture  Arts  and  Sciences;  Arthur  S.  Dickin¬ 
son,  MPPDA.  Also  decided  by  the  commit¬ 
tee  was  a  request  to  the  Academy  Research 
Council  to  postpone  industry-wide  adoption  from 
January  1  to  April  1.  A  national  survey  con¬ 
ducted  by  the  Film  Boards  of  Trade  regard¬ 
ing  exhibitor  projectionist  reaction  to  the  pro¬ 
posed  change  was  presented  by  MPPDAman 
Dickinson,  who  also  discussed  fire,  insurance 
laws,  regulations  which  might  affect  the  change. 

$20,000,000  Company 

Into  newspaper  offices  last  fortnight  came  a 
press  release  from  The  Gilliams  Service,  Inc., 
225  W.  39th  St.,  N.  Y.  Substance  of  the  release 
was  a  report  that  a  $20,000,000  company  was  to 
be  formed,  that  former  Foxite  Winfield  Sheehan 
was  rumored  interested,  that  one  reason  for  the 
company  was  double  features’  growth. 

Because  nothing  else  was  indicated,  no  one 
knew  how  to  take  the  publicity,  did  not  know 
whether  it  was  a  feeler  or  fact. 


Reliance  to  MPPDA 

MPPDA  president  Will  Hays  added  another 
member  to  his  Motion  Picture  Producers  and 
Distributors  of  America  family,  September  18, 
when  Reliance  Pictures,  Inc.,  was  accepted  as 
a  member,  president  Harry  M.  Goetz  represent¬ 
ing  his  company. 

Organized  in  1932,  responsible  for  big  re¬ 
leases,  Reliance  has  made  a  big  name  for  itself 
in  the  production  field,  locks  as  if  it  will  go  far. 


CONGRESS 


Patent  Hearing 

To  the  congressional  committee  investigating 
patent  pools,  soon  will  go  Will  H.  Hays. 
John  E.  Otterson,  Adolph  Zukor,  R.  H.  Coch¬ 
rane,  George  Quigley,  others,  because  they  have 
been  subpoenaed  by  the  body  headed  by  Dr. 
William  I.  Sirovich. 


FINANCIAL 


Paramount  Pictures,  Inc. — Estimated  net 
earnings  after  reserves  totaling  $796,000  are 
indicated  for  the  second  1935  quarter,  according 
to  a  report  issued  recently.  While  this  figure 
does  not  indicate  all  operations,  it  shows  the 
company  to  be  on  the  upgrade,  that  its  position 
is  improving. 

Fox  Theatres  Corporation — $62,175  loss  for 
the  six  months’  period  ending  June  30,  is  shown 
Gaumont  British — Approximately  $3,600,- 
000  profit  for  the  last  year  is  indicated. 


PEOPLE 


Fay’s  Success 

That  the  Samuel  Stiefel-directed  Fay’s  The¬ 
atre  is  a  success  is  a  surprise  to  no  one.  That 
it  is  doing  a  $10,000-$  12,000  weekly  gross  is. 

Spending  big  money  for  stage  shows,  adver¬ 
tising  extensively,  ace  showman  Stiefel  is  turn¬ 
ing  in  a  No.  1  success  story.  Not  many  years 
ago  merely  a  district  manager  for  Stanley 
Company,  he  stepped  out,  tied  up  negro  bands, 
entered  that  branch  of  the  field,  made  a  repu¬ 
tation. 


Impressario  Sam  Stiefel 

Fay's  success  "was  surprising 

1935-1936  saw  him  leasing  Fay’s.  Some 
thought  he  might  make  a  fair  success  with  the 
40th  street-Market  street  house.  Few  expected 
a  record  breaker. 

Meanwhile,  impressario  Stiefel  continues  to 
spend  large  sums,  continues  to  see  fat  profits 
rolling  in. 

Sloane  Honored 

When,  to  succeed  retiring  senior  counsel 
Manus  McHugh,  Department  of  Revenue  head 
Harry  Kalodner  chose  Joseph  Sloane,  the  in¬ 
dustry  looked  at  the  choice,  saw  new  state 
revenue  department  senior  counsel  Sloane  re¬ 
sign  the  legal  post  connecting  him  with  Stan¬ 
ley  Warner,  sever  all  ties  with  the  business. 


Senior  Counsel  Joe  Sloane 

No  drinking  until  9  P.  M. 

To  pay  honor,  Stanley- Warner  men  gave 
counsel  Sloane  a  dinner,  presented  him  with  a 
hag,  had  a  nice  evening  at  the  Epicure. 

Only  flaw  was  when  strict  law  observer 
Sloane  refused  to  allow  anyone  to  take  an  in¬ 
toxicating  drink  until  9  P.  M.  because  the  night 
chosen  for  the  affair  was  primary  night. 


¥ 


-Here  is  a  hon£y...«WGH  Plliuft'iuiuiuuui  eiuj  iuui  m 

•  ••should  make  the  turnstiles  click  prosperously.” -Variety 


m 


M.  H.  HOFFMAN 

f*ue*U 


Wmm  WfwS  M 
,ll  '  :  :-N* 

*%>  mm  1 1 
w  5  h  Wmm 

■w  MHi 


Oct  1*35  pg.  27 


Comedy . .  Dramn . .  Romance 

In  The  Su.ce..  Story  Of  A  1^ 
Billy  Singer ..  Overnight 
Fame  Went  To  His  Head  But 
It  Couldn’t  Affect  His  Heart! 


Bis 


HOMESTEAD 


with  this  GREAT  casts' 

MARY  CARLISLE  LAWRENCE  GRAY 
DOROTHY  LEE  WILLARD  ROBERTSON 
EDDIE  NUGENT  LILLIAN  MILES 
FUZZY  KNIGHT 

and  "The  Sons  of  the  Pioneers" 


SIX  MUSICAL  HITS: 

"Moonlight  In  Heaven"  "Somehow  I  Knew" 
'"Plow  Boy"  "Harlem  Netty  Man " 

"Love  Me  Ever"  \  "Old  Age  Pension" 

Additional  Songs  and  Music  by 
"The  Sons  of  the  Pioneers" 


DISTRIBUTED 


BY 

Jo  H.  HOFFBERG  CO.,  INC. 


Latin  America 


BRITISH  &  CONTINENTAL 
TRADING  COMPANY,  INC. 
Continental  Europe 
Musical  Arrangements  by  HOWARD  JACKSON 


Directed  by  WILLIAM  NIGH 


Screen  Story  and  Dialogue  by  W.  Scott  Darling 


DISTRIBUTED  BY 

HOLLYWOOD  FILM  EXCHANGE,  1220  Vine  St.,  Philadelphia 

JOHN  GOLDER,  Manager 


28 


Oct  1*35 


THE  PHILADELPHIA  EXHIBITOR 


Mrs.  Gilman  Resigned 


been  so  successful,  because  under  his  direction 
the  organization  has  been  strengthened,  his  re¬ 
turn  for  another  year  is  assured. 

Scheduled  to  speak  at  the  meeting  are 
MPPDA  man  Charles  C.  Pettijohn,  American 
Trucking  Association  head  Ted  Rogers,  others. 


Butterfield  Upped 

Managing  editorship  on  famed,  veteran  Pathe 
News  was  given,  last  fortnight,  to  Allyn  Butter¬ 
field,  first  with  Vitagraph  in  1915,  later  with 
Hearst  Newsreel,  then  with  Kinograms,  later 
with  Universal  as  editor-in-chief. 


Before  joining  Pathe,  managing  editor  was 
with  Hearst,  comes  to  his  new  post  with  plenti¬ 
ful  experience. 


Jarrett  Views 

To  these  shores,  recently,  came  GB  film  buyer 
Arthur  W.  Jarrett,  who  selects  all  pictures  for 
GB’s  400  theatres,  to  visit  coast  studios,  to  talk 
business,  to  take  a  vacation. 

Little  known  to  Americans,  famous  in  the 
English  film  world,  buyer  Jarrett  is  expected  to 
give  some  ideas  to  American  producers,  to  se¬ 
cure  some  to  take  back  to  England,  to  bring 
about  mutual  benefit. 


To  succeed  Minnesota’s  Mrs.  Robert  Gilman, 
well  known  to  theatremen  because  of  her  ad¬ 
vocacy  of  legislation  ending  block  booking,  blind 
buying,  the  National  Congress  of  Parent- 
Teachers  Associations  chose  Dr.  Edgar  Dale, 
Columbus,  Ohio,  educator  who  has  advocated 
that  schools  assist  in  raising  motion  picture  en¬ 
tertainment  standards,  principally  by  high  school 
courses  in  motion  picture  appreciation,  by  ar¬ 
ranging  community  film  libraries. 

Dr.  Dale  asserted  that  motion  pictures  should 
be  regarded  as  an  educational  aid,  that  while 
national  legislation  might  eliminate  block  book¬ 
ing,  the  fundamental  need  was  a  proper  appre¬ 
ciation  of  the  motion  picture  art. 

Said  Dr.  Dale: 

“The  movies  must  be  considered  in  connec¬ 
tion  with  the  larger  problem  of  recreation. 
They  should  be  included  as  part  of  our  educa¬ 
tional  agency.  The  general  standard  of  the 
industry  can  best  be  lifted  by  raising  the  public’s 
standard  of  appreciation.’’ 

Thus  urging  the  23,000  local  units  along  new 
lines,  Dr.  Dale  indicated  that  his  views  were 
not  the  same  as  Mrs.  Gilman’s,  seemed  to  film 
observers  to  have  a  program  that  deserved  some 
attention. 

Fox  on  Defense 

That  former  film  magnate  William  Fox  owes 
$3,566,585  in  income  taxes,  interest,  fraud  penal- 


Ex-film  magnate  Fox 

The  government  had  a  tax  claim 

ties  for  1929,  1930  was  charged  by  the  govern¬ 
ment,  September  19,  in  an  amended  answer  filed 
with  the  United  States  Board  of  Tax  Appeals. 
Thus  answering  the  Fox  defense,  the  govern¬ 
ment  assessed  not  only  the  tax  deficiency  but 
also  added  a  50  per  cent  penalty.  1929’s  amount 
was  set  at  $56,427,  including  tax  deficiency, 
fraud  penalty,  interest.  1930’s  assessment  to¬ 
talled  $3,510,158,  including  deficiency,  additional 
deficiency,  fraud  penalty,  interest. 


Film  Carriers  Meeting 

That  handsome,  energetic  president,  James  C. 
Clark,  will  be  re-elected  National  Film  Carriers 
head  at  the  New  York  City  October  7-9  conven¬ 
tion  is  certain.  Because  his  administration  has 


Must  They  Bring  Cushions  Along? 


•  Theatre  goers  are  comfort  lovers.  If  they  drive 
to  your  theatre  in  automobile  comfort,  will  they 
sit  contentedly  on  hard,  lumpy,  worn-out  chairs? 

ASK  US, 

"How  can  I  reseat  my 
theatre  economically?" 


American  Seating  Company 


Makers  of  Dependable  Seating  for  Theatres  and  Auditoriums 
General  Offices:  Grand  Rapids,  Michigan 
BRANCHES  IN  ALL  PRINCIPAL  CITIES 


sGJWcr 


THE  PHILADELPHIA  EXHIBITOR 


Oct  1 '35 


29 


* Heard  In 


C 


ROSSTOWN 

Boy  at  the 
Amsterdams 


It’s  a  boy  at  the  Gus  Amsterdams,  father  be¬ 
ing  an  attorney  and  grandpop  being  Ben 
Amsterdam  of  Atlantic  Theatres,  Inc. 

Charlie  Cohen,  Penn  Theatre  Equipment, 
took  over  the  Southern  Theatre,  Allen¬ 
town,  and  made  a  few  renovations. 

Allen  Lewis  and  wife  are  being  congratulated 
on  the  arrival  of  a  baby  girl. 

Opening  of  William  Goldman’s  56th  Street 
Theatre  was  attended  by  many  exchange- 
men  and  film  men.  The  construction  and 
renovating  job  was  hailed  by  all. 

When  Harold  Rodner,  former  Vine  Streeter, 
was  honored  by  New  York  Masons,  Jack 
Beresin,  Berio  Vending  head,  attended  the 
ceremonies. 

Strand  Theatre,  Easton,  closed  for  many 
months,  reopened  with  Wide  Range.  4th 
Street  Theatre  also  went  Wide  Range. 

Passing  of  Philip  Levy,  for  many  years  of 
repertoire  companies,  and  managing 
houses  in  Reading,  Allentown  and  York, 
was  mourned.  He  handled  the  Nathan 
Appel  houses  in  York  at  one  time. 

Stanley-Warnerite  Len  Schlesinger  came  back 
from  St.  Louis,  reported  that  he  had  se¬ 
cured  special  permission  to  stay  over  a 
day  to  act  as  m.  c.  for  the  opening  of  the 
Avalon  Theatre,  St.  Louis,  operated  by 
Mrs.  Bess  Schulter,  a  well  known  industry 
figure,  famous  in  St.  Louis.  Len  said  he 
introduced  Fred  Wehrenberg  as  president 
of  the  MPTO  of  Eastern  Pennsylvania  be¬ 
fore  he  caught  himself. 

Some  film  men  were  at  the  Epicure  when  the 
place  was  raided  recently. 

Through  the  medium  of  H  and  H  napkin,  the 
following  message  came  from  former  film- 
man  Mike  Landow,  now  a  pot  king  in 
York:  "Learned  that  you  have  been  very 
mean  to  Clara.  Why  don’t  you  give  her 

a  break,  you  - .  Kindest  regards 

to  the  gang - Mike.” 

Motion  Picture  Committee  of  the  Philadel¬ 
phia  Federation  of  Women’s  Clubs  and 
Allied  Organization  will  hold  a  meeting 
October  8  at  10.30  A.  M.,  at  the  Bellevue- 
Stratford.  Mrs.  Arthur  Goldsmith,  chair¬ 
man,  will  preside.  Industry  folk  are  in¬ 
vited. 

Lindy  Theatre,  with  “Screeno,”  offers  15  free 
prizes. 

Lyle  Trenchard  is  managing  the  56th  Street 
Theatre  for  William  Goldman  Theatres, 
Inc. 

Murray  Beier  is  proud  because  Herbert  D. 
Beier  is  now  assistant  to  Manny  Silverstone, 
UA  executive. 

Captain  Earle  Hammond,  the  old  man  from 
the  mountain,  came  back  to  town  after 
making  Buffalo  and  Toronto  folk  “Call  of 
the  Wild”  conscious.  He  is  outlining  some 
new  exploitation  ideas  and  will  be  back  in 
our  midst  strong  shortly. 

Passing  of  the  mother  of  Meyer  Abrams, 
prominent  industry  executive,  September 
1  5,  was  a  shock  to  all.  She  had  been  ill. 

Patchen  Jones,  ERPI  district  supervisor,  must 
be  an  early  bird.  He  gets  into  his  office 

at  8.30  A.  M. 

Stanley-Warner  booking  ace  Herchenreider 
came  back  from  his  Pittsburgh  vacaton, 
went  to  work  with  a  vengeance. 

Visitor  to  this  fair  city  was  RKO  dynamo  dis¬ 
trict  chief  Ed  MacAvoy,  who  worked  so 
hard  he  went  to  bed  at  the  Adelphi  (doc¬ 
tor’s  orders).  Though  the  doctor  said 
“no,”  Macv  couldn’t  miss  the  golf  tourney, 


Non-Theatricals 


Harrisburg  motion  picture  theatres 
have  had  considerable  competition  from 
non-theatrical  interests  recently. 

‘‘Schenley  on  Parade,”  was  showing 
last  week  in  the  window  of  the  Governor 
Hotel,  Harrisburg.  Film  was  designed 
by  the  Schenley  Corporation,  whiskey 
manufacturers,  to  educate  the  American 
public  on  the  subject  of  how  finer-grade 
whiskies  are  made. 

“The  Power  Behind  the  Pump,”  pro¬ 
duced  by  the  Gulf  Refining  Company, 
was  the  title  of  another  instructive 
motion  picture  shown  at  Harrisburg, 
September  18  to  more  than  450  Gulf 
dealers,  employes  and  their  guests  at 
a  meeting  in  the  Susquehanna  River  on 
the  Reist  Kipona. 

“Turning  Progress  into  Profits”  was 
the  title  of  still  another  motion  picture 
shown  last  week  in  Harrisburg  at  the 
Capital  Bedding  Company  offices  to 
more  than  800  dealers,  salesmen  and 
buyers  from  Pennsylvania,  Maryland, 
Virginia  and  West  Virginia. 


determined  to  win  a  cup,  went  to  White- 
marsh. 

Death  of  the  father  of  Jack  Beresin,  Berio 
Vending  head,  September  19,  was 
mourned.  Aged  80,  he  was  buried  Sep¬ 
tember  2  I . 

A  lot  of  the  boys  attended  the  Baer-Louis 
fight,  which  attracted  leaders  in  all  fields. 

Met  is  reported  getting  “The  Great  Waltz,” 
big  stage  show,  from  New  York.  Mastbaum 
was  first  rumored  receiving  the  attraction, 
but  it  is  not  known  whether  the  latter  will 
re-open. 

Parkside  Theatre  gives  comic  books  to  chil¬ 
dren  every  Saturday. 

Many  theatres  ran  Mickey  Mouse  parties, 
the  Circle  being  one  of  them,  giving  1  0 
footballs  as  well  to  lucky  kiddies  in  ad¬ 
dition  to  a  long  show. 

Keystone  Theatre  has  been  equipped  with 
new  seats,  new  wall  panels,  new  interior, 
exterior  decoration,  with  an  anniversary 
celebration  in  progress. 

Tower  Theatre  has  amateurs  every  Tuesday. 
Pay  night  every  Thursday. 

Chance  games,  particularly  ”Lu  cky,”  are  pro¬ 
gressing  fast  in  the  local  territory. 

Moe  Verbin  put  on  a  big  lobby  display  for 
’The  Great  Manta,”  with  the  fish  getting 
a  lot  of  attention. 

Murray  Beier,  handling  the  fight  pictures, 
says  that  the  demand  for  the  show  is  great 
from  all  types  houses  and  that  the  biggest 
and  best  houses  are  booking  it.  Fox,  here, 
plugged  the  show  on  the  same  day  as  the 
fight,  and  throughout  the  state  the  big¬ 
gest  houses  have  bought  it. 

Masterpiece,  with  a  new  lineup  of  westerns, 
is  prepared  to  take  care  of  all  demands. 
"Branded  a  Coward,”  with  Johnny  Mack 
Brown,  is  one  of  the  recent  releases  and  the 
Bob  Steeles  and  Richard  Talmadges  are 
coming  through  fine. 

Bill  Heenan,  at  Peerless,  reports  a  big  success 
with  the  Howard  Hughes  reissues  such  as 
“Hell’s  A  ngels,”  “Scarface”  and  others. 
H  ouses  have  turned  in  big  grosses  with 
them. 

Mayfair  Theatre  has  been  installing  new  men’s 
and  ladies’  rest  rooms.  The  changes  were 
very  expensive  but  will  help  beautify  the 
theatre. 

56th  Street  Theatre  is  reported  going  for 
added  game  attractions  nightly. 


Howard  Theatre  is  reopening,  all  refurnished 
and  redecorated.  Dave  Supowitz  was  the 
architect. 

Joe  Murphy  is  still  reported  holding  on  to 
Drop-In  (Little)  Theatre. 

Larry  Mackey  ran  for  a  paper,  slipped,  hurt 
his  ankle,  was  laid  up  for  many  days.  The 
Arcadia  Theatre  manger  still  can  play 
tennis. 

Greenway  Theatre,  52nd  Street  and  Green¬ 
way,  reopened  with  Resnicks  operating. 
House  was  once  known  as  the  Broadway. 

Elite  and  Poplar  Theatres  are  reported  open¬ 
ing  again. 

W.  R.  Schwartz,  assistant  branch  manager 
Ross  Federal  Service,  was  in  New  York 
recently.  He  visited  at  home  office  and 
dropped  in  branch  office  to  see  J.  A. 
Kraker,  former  Philly  branch  manager  now 
in  charge  of  New  York. 

Sam  and  Paul  Resnick  are  handling  the  new 
Greenway,  which  opened  with  new  sound, 
decorations,  etc. 

56th  Street  Theatre  with  Lyle  Trenchard, 

manager,  Sam  Cohen,  assistant,  had  a  big 
skylight  for  its  opening.  National  Guard 
co-operated.  House  is  planning  big  sell¬ 
ing  campaigns  and  added  attractions  and 
may  even  try  vaudeville,  it  is  said. 

The  Main  Line  Daily  quoted  Boulevard  The¬ 
atre,  Brookline,  operator  Joe  Hebrew  as 
wishing  that  Baer  would  win. 

Miss  America  came  to  town,  met  the  mayor, 
crashed  the  dailies,  was  piloted  by  George 
Tyson,  Harry  Feldman,  Harry  Freeman, 
Frank  Buhler,  Variety  Club  Chief  Barker 
Earle  Sweigert,  Jim  Clark. 

John  Eberson  is  modernizing  several  local 
Stanley-Warner  houses.  Stanley  gets  new 
lobby,  1  ounges,  other  changes.  Leader  is 
getting  a  complete  renovating.  Victoria 
gets  a  new  front  with  some  stores  to  be 
included. 

Eddie  Sherman  and  Iz  Rappaport  went  to  the 
Louis-Baer  fight.  Having  no  overcoat, 
looking  as  if  it  might  turn  cold,  Iz  suggested 
that  the  only  way  to  get  them  without 
buying  was  to  get  agents  to  loan  their. 
Eddie  thereupon  accomplished  this  on  con¬ 
dition  of  new  bookings. 

Jimmy  Coston  and  Jack  Miller  at  the  Baer- 
Louis  fight,  had  a  good  story  to  tell  on 
Metro’s  Bob  Lynch.  Coston  and  Bob 
wanted  to  see  the  Levinsky-Louis  fight  in 
Chicago,  had  time  only  to  see  the  main 
bout,  went  to  the  stadium,  were  parking 
their  car,  heard  a  noise,  thought  it  was  a 
race  war,  discovered  the  fight  was  over 
before  they  got  into  the  stadium. 

Warner,  AC,  closed  for  the  winter  as  al¬ 
ways.  F.  E.  West  took  a  vacation. 

Steel  Pier  now  has  one  theatre  going. 

A1  Cohen,  Wynne  Theatre  manager,  is  up  on 
his  toes  as  usual.  Every  Saturday  he  has  a 
playlet  for  the  kiddies  in  co-operation  with 
a  local  dramatic  school. 

Joe  Hebrew,  Boulevard  Theatre,  Brookline, 
took  a  trip  to  Maine  and  Ottawa. 

Mr.  and  Mrs.  Louis  Binker,  Bridgeton,  N.  J., 
have  announced  the  betrothal  cf  their 
daughter,  Ruth,  to  Max  Lihn,  Vineland,  N. 
J.  Miss  Linker  has  been  associated  in 
business  with  her  father,  who  owns  the 
Lenox  Theatre,  Philadelphia,  and  Criterion 
and  Majestic  Theatres,  Bridgeton.  Groom 
is  a  clothing  manufacturer. 

Thomas  Leonard  is  new  Erlen  usher 

Benson  Theatre  is  getting  more  renovations. 

Charlie  Perry  is  still  doing  business  (public¬ 
ity)  at  the  Aldine. 

Jack  Litto  has  a  Penn  night  at  the  Eureka. 

Girls’  Relief  Association,  General  Cigar 
Company,  Steelton,  sponsored  a  benefit 
show  at  the  Strand  Theatre,  Steelton,  Sep¬ 
tember  24. 


30 


Oct  1T35 


THE  PHILADELPHIA  EXHIBITOR 


BETTER  MANAGEMENT 


Tested  ideas  .  .  .  Suc¬ 
cessful  merchandising  .  .  . 
Stunts  that  are  proven. 


Marty  Goldenberg  Plugs 
^Clairvoyant77  Strong 

Marty  Goldenburg,  Keith’s  Theatre 
impressario,  had  a  strong  campaign  on 
“The  Clairvoyant,’’  from  GB. 

To  put  it  in  his  own  words  here’s  what  was 
done : 

Free  broadcast  plugs  on  five  independent 
radio  stations,  namely,  WIP,  WPEN,  WDAS, 
W1BG,  WTEL,  using  a  teaser  script  empha¬ 
sizing  the  question,  whether  or  not  any  one 
can  foretell  great  wealth,  or  disaster  that 
covers  the  lives  of  millions  of  people. 

Teaser  ads  used  in  advance,  showing  pow¬ 
erful  eyes  and  the  copy,  "The  Invisible  Fu¬ 
ture  Becomes  Visible.  See  "The  Clairvoy¬ 
ant’.” 

Special  tack  card  campaign  of  a  card  de¬ 
signed  in  green  and  black,  using  the  eye 

motif  with  the  copy - Hexed  By  An  Evil  Eye 

— title,  cast  and  theatre. 

We  prepared  a  novelty  teaser  herald.  There 
are  pair  of  die  cut-out  eye  slits  on  green  stock 

with  a  warning - Hold  This  Card  Up  To  Your 

Eyes  And  Face  A  Mirror.  Opposite  side  was 
in  a  reverse  type  and  could  only  be  rea  d  by 
peering  through  the  eye  slits  at  a  mirror. 
We  distributed  15,000  of  these  pieces  to  cen¬ 
tral  city  stores,  homes  and  apartments. 

Window  tie-ups  with  optical  shops  in  four 
central  city  windows,  playing  up  the  angle 

"Clairvoyant” - to  see  clearly  and  with  a 

clear  vision;  a  still  from  the  picture  was  used 
in  the  display,  and  the  theatre  name  and 
date  were  included. 

A  window  tie-up  with  Snellenbergs  with  a 
Fay  Wray  model. 


"39  Steps" 

Harrisburg 

“The  39  Steps.” 

These  words  were  seen  in  Harrisburg  last 
week,  virtually  everywhere  one  looked.  In 
white  paint  on  sidewalks  at  300  locations, 
on  5000  stickers  attracting  the  eye  at  every 
conceivable  turn  and  on  thousands  of  circu¬ 
lars  distributed  every  place  imaginable  “The 
39  Steps’’  appeared  inevitably. 

Manager  John  Rogers,  State,  Harrisburg, 
ordered  the  words  spread  over  the  city  to 
arouse  interest  in  “The  39  Steps,”  which 
opened  at  the  State  a  week  after  the  “curi¬ 
osity”  stunt  had  been  executed. 

Mickey  Mouse  Party 

Philadelphia 

Circle  Theatre,  S-W,  arranged  for  a  big 
Mickey  Mouse  party,  and  distributed  3,000 
kiddie  telegram  heralds  by  regular  Western 
Union  boys  in  regulation  uniform,  around 
schools  in  the  Circle  section  of  the  city. 
Envelopes  and  boys  were  supplied  gratis. 

Bill  Israel  is  manager  of  the  house. 

Harrisburg 

Seventh  birthday  anniversary  of  Mickey 
Mouse  paperweight  and  “Two-Gun  Mickey” 
atre,  Harrisburg,  in  the  form  of  a  tribute  to 
the  distinguished  achievement  of  Disney. 

Presentation  by  Sam  Gilman,  manager, 
Loews  Regent,  Harrisburg,  of  a  Mickey 
doll  to  Governor  Earle  in  his  office  at  the 
Capitol  opened  the  day’s  celebration. 

A1  Fisher,  Keswick,  broke  all  records  with 
his  show. 


1935  Cohen  Gag 


No  year  can  pass  into  oblivion  offi¬ 
cially  until  a  Barney  Cohen  story  is 
included.  Here  is  the  1935  edition: 

Barney  (Admiral)  Cohen  and  Cy 
(Roxy)  Cohen  went  to  see  the  A’s  and 
St.  Louis  play  a  double  feature.  Having 
had  a  tough  Saturday  night,  they  both 
went  to  sleep.  In  the  6th  inning  of  the 
first  game  someone  shouted:  “Why  don’t 
you  guys  go  home  and  sleep?” 

Said  the  Cohens:  “We  have  company 
home  and  we  couldn’t  think  of  a  more 
quiet  place  in  Philadelphia.” 

This  brought  down  pop  bottles,  cush¬ 
ions,  etc. 

Quo  vadis? 


"China  Seas" 

Lewistown 

Paul  O.  Klinger  played  up  “China  Seas” 
as  heralding  the  official  opening  of  the  new 
season  for  his  Rialto  Theatre,  Lewistown, 
and  emphasized  this  with  a  full-page  adver¬ 
tisement  in  the  local  “Sentinel.”  In  addi¬ 
tion  to  an  advertisement  on  the  production, 
the  page  carried  copy  on  a  number  of  forth¬ 
coming  Metro-Goldwyn-Mayer  productions, 
all  of  it  an  attractive  layout  and  interesting 
reading  matter. 

Six  24-sheets  were  posted  prominently  on 
each  of  the  six  roads  leading  into  Lewistown. 
Also  used  for  display  purposes  were  150 
special  pictorial  1 -sheets,  placed  within  a 
radius  of  twenty-five  miles  around  the  the¬ 
atre.  100  22x28  window  cards,  15  regular 
window  cards,  4  jumbo  cards  and  7  miniature 
24-sheet  stands  also  were  employed.  Hourly 
announcements  were  made  daily  over  the 
entire  Mifflin  County  public  address  system. 
A  tie-up  was  arranged  with  the  town’s  larg¬ 
est  department  store  featuring  Carol  Ann 
Beery  frocks.  Little  Miss  Beery,  daughter  of 
Wallace,  makes  her  film  debut  in  this  pic¬ 
ture.  The  store  gave  its  best  window  over 
to  the  display. 


"Keeper  of  the  Bees" 

Harrisburg 

Busy  as  a  bee  was  Manager  Jerry  Wollas¬ 
ton,  preparing  exploitation  on  “The  Keeper 
of  the  Bees,”  which  opened  engagement  at 
his  Victoria  Theatre,  Harrisburg,  October  I  . 

It  was  a  precarious  order,  but  Jerry  man¬ 
aged  to  obtain  a  dozen  bee  hives,  which, 
after  he  made  certain  they  contained  no  bees, 
were  strung  along  the  curb  under  his  marq¬ 
uee.  A  large  glass  case  display  of  live  bees 
was  placed  in  the  lobby. 


"0’Shaughncssy‘s  Boy" 

While  campaign  tie-ups  on  Metro’s 
“O’Shaughnessy’s  Boy”  had  not  been  com¬ 
pleted,  pre-selling  consisted  of  contest  in 
Boys’  and  Girls’  Newspaper  in  which  young¬ 
sters  wrote  “Why  Jackie  Cooper  and  Wallace 
Beery  Are  a  Great  Movie  Team.”  While  in¬ 
fluence  of  the  magazine  amongst  youngsters 
is  little  known  factor,  national  coverage  was 
achieved  in  distribution  of  the  prizes. 


"Broadway  Melody" 

Wilmington 

Roscoe  Drissoll,  the  “sharpshooter”  for 
business  who  presides  at  Loew’s  Parkway, 
Wilmington,  put  over  another  fast  number 
when  he  started  his  “ground  work”  for 
“Broadway  Melody  of  1936.”  Quick  to  real¬ 
ize  that  thousands  of  people  would  visit  the 
electrical  show  held  in  the  ballroom  of  the 
Hotel  DuPont,  Drissoll  pulled  some  wires  and 
landed  a  nice  layout  in  the  radio  section  of 
the  show,  flashing  scenes  from  the  picture 
and  pushing  the  radio  appeal  of  Eleanor 
Powell,  the  new  star  of  the  film.  It  was  the 
only  picture  advertised  in  the  show. 


SERVING  theatre  needs  with 
a  knowledge  of  theatre 
business. 

JkSSISTING  theatre  owners  with 
a  staff  of  trained  clerks  and 
f  %  office  files.  No  missouts. 

FREEING  theatre  owners  of  the 
worry  that  they  may  have 
forgotten  part  of  their  show. 

EFFICIENTLY  operating  the  larg¬ 
est  him  delivery  service  in 
the  world. 

Taking  care  of  every 

possible  need  in  the  delivery 
of  film. 

Yielding  the  epitome  of 

safety,  service  and  effici¬ 
ency  at  a  minimum  cost. 

ORLACHED 

Delivery  Service 

Inc. 

PHILADELPHIA  NEW  YORK 

1228  Vine  St.  518  W.  48th  St. 

BALTIMORE  WASHINGTON 

206  N.  Bond  St.  1031  Third  St.  N.W. 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


Another  Horlacher  Service 

LARRY  DAILY,  Notary  Public 

The  only  one  on  Vine  Street  .  .  At 
your  service  any  time  during 
business  hours. 


THE  PHILADELPHIA  EXHIBITOR 


Oct  1’35 


31 


Wilmington  Council  Meets 

Better  Films  Council,  of  Wilmington, 
which  held  its  first  seasonal  meeting,  re¬ 
cently  discussed  the  problem  of  having 
classes  of  motion  picture  appreciation 
introduced  in  the  high  school  this 
season. 

Mrs.  Edmund  M.  Barsham,  chairman, 
explained  that  Towel  Hill  school,  a 
private  institution,  had  installed  such  a 
class,  and  that  some  negotiations  had 
been  in  progress  with  the  school  board 
for  such  a  movement  in  the  public 
schools. 

Another  matter  which  the  Council 
discussed  in  going  over  the  agenda  for 
the  Fall  was  the  Junior  matinees.  It  was 
the  sense  of  the  meeting  that  co-operat¬ 
ion  should  be  pushed  with  theatre  man¬ 
agers  for  such  matinees.  Mrs.  Bar- 
sham  felt  that  either  she  or  some  author¬ 
ized  member  of  the  council  should  pass 
on  the  programs  offered  prior  to  ap¬ 
proval,  but  this  did  not  meet  the  views  of 
all  of  the  members.  Majority  of  the 
Council  also  felt  that  the  Disney  junior 
matinees  on  Saturday  at  Loew’s  Park¬ 
way  at  25  cents  admission  was  a  little 
too  high  for  children. 

There  was  some  discussion  of  the 
work  of  Mrs.  Jeannette  W.  Emrich  of 
the  Hays  organization,  who  is  to  teach 
the  Council  again  this  Fall,  her  first 
lesson  to  be  in  October. 


Heard  In 

ILMINGTON 

Flood  Did 
Damage 


Estimates  of  flood  damage  done  the  $75,000 
Federal  Theatre  at  Federalsburg,  Md.,  was 
put  at  $5,000,  not  to  mention  loss  of  busi¬ 
ness  while  the  house  was  closed  for  several 
weeks.  House  is  to  be  opened  in  about  a 
week  or  ten  days  with  complete  restoration 
by  Roger  Christopher,  manager.  Chris¬ 
topher  has  had  new  seats,  new  curtains 
and  new  capeting  put  in,  and  has  had  the 
interior  redecorated,  and  painting  restored. 

Lew  Black,  manager,  Arcadia,  Warner  house, 
was  laid  ud  with  the  "flu.” 

W.  R.  McClintock,  assistant  manager,  Ar¬ 
cadia,  running  the  house  while  Lew  was 
out,  is  doing  the  lounge  room  over. 

New  uniforms  at  the  Aldine  are  the  swank¬ 
iest  the  boys  have  had  in  several  years. 

Bayard  Barnes,  Aldine,  chief  of  service,  goes 
into  uniform  with  special  decorations. 

New  Rialto  played  "Steamboat  Round  the 
Bend”  three  weeks. 

Ben  Seligman,  Strand,  had  them  standing  up 
for  “Curly  Top.” 

Not  a  few  minutes  after  “Ben”  Seligman 
nearly  ran  me  down  with  his  roadster  near 
the  postoffice  and  hasn’t  seen  me  yet,  even 
though  I  yelled  at  him,  along  comes  “Joe” 
DeFiore,  stepping  out  of  his  car  some  half 
a  block  away. 


Thomas  Toy  has  been  taken  on  as  an  usher 
at  the  Park. 

Through  Robelin  Piano  Company,  the  Ar¬ 
cadia  had  a  Victrola  playing  "Every  Night 
at  8"  song  hits. 

Charley  Emery,  Jr.,  Queen  force,  is  really 
married  this  time.  Charley  and  Miss  Jane- 
Cusack  were  married  by  Mayor  Bacon  in 
the  Public  Building. 

Bernard  Benham,  manager,  Queen,  put  on  a 
ghostly  program  recently.  On  the  screen 
he  had  "The  Ghost  Walks,”  and  as  a  spe¬ 
cial  midnight  show  he  had  spook  party’s 
El  Wyn  on  the  stage. 

Warner  Brothers  theatres  all  announced  fight 
results  during  Louis-Baer  battle. 

Leon  Benham,  manager,  Queen,  hooked  up  in 
“ads"  for  a  display  of  models  when  he  had 
Ina  Ray  Hutton  and  her  orchestra  on  the 
stage. 

“Kiddies  program”  season  is  on,  with  the 
Park,  Loew’s  house,  and  Warner’s  Opera 
House  the  leading  contenders.  Driscoll 
put  on  two  Walt  Disney  programs  but 
found  that  he  had  to  peg  prices  to  25 
cents.  “Morty”  Levine  comes  forward 
with  a  four  hour  program. 

Leon  Benham,  manager  (S-W)  Queen, 
has  started  vaudeville  Saturdays  only,  four 
or  five  acts,  40  cents  after  two.  Leon  has 
also  made  arrangements  with  Huber  Bak¬ 
ing  Company  and  Station  WDEL  for  the 
beginning  of  the  amateur  vaudeville  con¬ 
test  to  be  held  at  the  Queen  with  an  air 
tie-up. 

Ralph  Beecher,  doorman.  Queen,  in  an  auto¬ 
mobile  crack  up  recently,  is  still  out. 

Queen  front  has  been  dressed  up  with  a  mod¬ 
ernistic  touch  in  lines. 


□UP  STUNS  ITALY, 

HALF  OF  NATION 

©  ■  VRNAL*KmSilm ! 


O&lQbt  ffzjszs-- STA 
SOS^l.^ouisf  OGlolu'-iOcmocrat.M 

0F  H,s  twpi 


GTH/gpi 


OF  NATION  TO 

kWggtfsrs 


inml 


V' I  Oil  | 
« l)e»M 


i-f-HHAN  arrs_  rt 
useorcccBOT 
“Wn.ooowtMtt 


iuw© 

MTSnwt»tm 


V\w< 
|  'Mribc* 


Every  PERSON  who  comes  into 
your  theatre  has  read  these  headlines. 
Every  daily  paper  that  goes  into  his 
hands  shouts  that  1935  is  an  exciting, 
memorable  year. 

The  world  is  living  dangerously. 
Public  feeling  on  vital  issues  has  sel¬ 
dom  run  so  high,  been  so  sensitive. 
Constantly  growing  is  the  demand  to 
know  how  this  maelstrom  of  dramatic 
developments  will  affect  the  nation, 
business,  every-day  life. 

MARCH  OF  TIME  No.  6  photo¬ 
reports  three  such  headline  stories:— 
the  tangle  of  Italy,  Ethiopia  and  Eng¬ 
land;  the  Bootleg  Coal  crisis;  and 
what  600,000  boys  are  doing  in  CCC 
camps.  Ferreting  out  hidden  begin¬ 
nings  and  obscure  developments  on  a 
hundred  fronts,  it  brings  to  the  screen 
twenty  crisp  minutes  of  factual  excit¬ 
ing  entertainment  that  will  make  au¬ 
diences  think,  feel  and  talk. 

Based  on  subjects  of  which  the  pub¬ 
lic  is  most  conscious,  and  stimulated 
by  aggressive  advertising  and  exploi¬ 
tation,  the  MARCH  OF  TIME  is  no 
longer  a  box-office  prediction.  It’s  a 
box  office  production. 

RELEASED  BY 
RKO-RADIO  PICTURES 


32 


Oct  1 T  35 


THE  PHILADELPHIA  EXHIBITOR 


National  Penn  Scores 

National  Penn  Printing  Company  has 
come  forward  with  an  excellent  piece  of 
offset  printing  which  well  illustrates  the 
ability  of  the  company. 

Plugging  the  10  points  of  offset  lith¬ 
ography  as  well  as  good  printing,  it  is 
perhaps  the  best  piece  yet  to  emerge 
along  these  lines  from  the  company. 

National  Penn  Printing,  in  its  pres¬ 
ent  position,  has  facilities  to  handle  any 
type  job  with  a  quality  which  isn’t  often 
duplicated. 

Messrs.  Blofson  and  the  brothers 
Libros  are  to  be  congratulated. 


Ask  Questions 

Our  Sales  Promotion 
Department  can  help 
you  as  it  has  helped 
others:- 

EXHIBITOR  No.  1— 

We  recommended  the  in¬ 
stallation  of  one  additional 
machine  and  his  sales  in¬ 
creased  . 46% 

EXHIBITOR  No.  2— 

We  recommended  a  dif¬ 
ferent  spot  for  candy  ma¬ 
chine  and  his  sales  in¬ 
creased  . 35% 

EXHIBITOR  No.  3— 

We  recommended  chang¬ 


ing  lights  from  1 5W 
tinted,  to  25W  white,  and 
his  sales  increased . 37 % 


IT  PAYS  TO  ASK  QUESTIONS 

See  next  issue  for  other 
ideas  used  by  successful 
showmen. 

BEM.O 

VENDING 

COMPANY 

1518  N.  Broad  St.,  Phila. 
POPLAR  6011 

Or  GEO.  P.  AARONS 

301  N.  13th  Street  LOCust  4245 


WILLIAMSPORT 


Keystone  Theatre  has  installed  a  new  display 
stand  in  the  lobby  for  use  in  the  display 
of  prizes  for  “Lucky.” 

Under  the  direction  of  Fred  Lee,  manager, 
Keystone  is  conducting  organ  recitals  four 
days  a  week  over  the  local  radio  station, 

WRAK. 

City  Council  refused  to  submit  the  question 
of  Sunday  moving  pictures  to  a  vote. 
Theatre  managers  of  the  city  cirulated  a 
petition  getting  1,200  signatures  where 
only  33  7  were  needed. 

Vaudeville  time  at  the  Capitol  is  fast  ap¬ 
proaching. 

Park  entertained  65  children,  members, 
Lyc  oming  County  Crippled  Children’s 
Society,  at  a  matinee  performance  of 
“Curly  Top.” 

Capitol  Theatre,  Byron  Lynn,  manager,  has 
installed  a  new  electrical  display  in  the 
lobby. 

An  electric  display  for  special  coming  at¬ 
tractions  has  been  installed  in  the  Capitol. 
Front  is  receiving  a  new  coat  of  paint. 
Newly  installed  public  address  system  at 
the  Capitol  is  being  used  in  connection 
with  “Screeno.” 

Comerford  Art  Studio  is  being  kept  busy  with 
special  displays  being  used  by  the  two 
theatres. 

Three  of  the  four  theatres  of  the  city  have 
special  lucky  night  attractions.  Park  has 
joined  the  Capitol  and  Keystone  using 
as  its  attraction  “Sweepstakes.”  The  num¬ 
ber  and  value  of  the  prizes  given  at  the 
Keystone  has  been  increased  while  the 
amount  of  money  awarded  during 
"Screeno"  night  at  the  Capitol  has  been 
raised. 

A  new  display  has  been  provided  in  the  lobby 
of  the  Keystone  on  which  to  arrange  the 
prizes  awarded  on  "Lucky  Night.” 

A  new  motion  picture  apparatus  has  been  in¬ 
stalled  at  the  Curtin  Junior  High  School 
building. 

Eddie  Dowling’s  road  show  will  be  at  the 
Majestic  Theatre,  October  4. 


Locker  in  Business 

George  Locker,  formerly  a  veteran 
member  of  the  censor  board  staff,  and 
dismissed  when  the  usual  political  clean¬ 
out  took  place,  is  now  in  business  for 
himself  over  Preferred  Pictures  ex¬ 
change.  His  phone  number  is  Green¬ 
wood  6004. 

With  special  facilities  for  cutting  pic¬ 
tures  Locker  is  handling  censor  work 
for  several  exchanges,  expects  to  make 
deals  with  others. 

With  his  vast  experience,  he  is  in  a 
position  to  help  those  who  wish  to  get 
pictures  censored,  not  only  in  preview¬ 
ing  them  and  cutting  them,  but  also  in 
making  eliminations. 


Wilmington  Suits 

Several  suits  involving  motion  picture 
and  radio  corporations  are  listed  on  the 
September  calendar  in  the  United  States 
District  Court  in  Wilmington  to  be  heard 
by  Judge  John  P.  Nields. 

Suits  listed  for  trial  are  as  follows: 
Harry  Koplar,  St.  Louis,  Mo.,  repre¬ 
sented  by  Richards,  Layton  and  Finger, 
Wilmington,  vs.  Warner  Bros.  Pictures, 
Inc.,  represented  by  former  Judge  Hugh 
M.  Morris;  News  Projection  Corporation, 
represented  by  Ward  and  Gray,  Wil¬ 
mington,  vs.  Trans-Lux  Daylight  Pic¬ 
tures  Screen  Corporation,  represented  by 
John  Biggs,  Jr.,  Wilmington. 


Cooler  weather  here  accounted  for  a  pickup 
in  business  with  all  theatres  enjoying  the 
boost  in  trade. 

Jack  Browell,  manager,  Park,  was  gratified 
to  find  that  thieves  who  stole  his  anti¬ 
quated,  according  to  some  in  the  know, 
car,  deserted  it  after  28  miles  of  travel. 

In  a  little  over  a  month  we  will  be  voting  on 
Sunday  moving  pictures  for  Williamsport. 
Theatre  managers  who  conducted  the  cam¬ 
paign  for  signatures  on  public  petitions 
after  the  City  Council  refused  to  submit 
the  question  to  the  County  Commission¬ 
ers  were  gratified  at  the  response  they 
received.  Over  1,200  names  were  attached 
where  only  400  would  have  been  neces¬ 
sary.  One  manager  commented  that  they 
could  have  secured  again  as  many  had 
they  had  time  and  put  forth  the  effort. 


Twenty  Years  Ago  in  Philadelphia 


Pennsylvania  Board  of  Censors  ordere  d  fight 
scene  in  “Carmen,”  showing  Geraldine 
Farrar  fighting  with  cigarette  girls  be 
shortened  to  a  few  feet. 

Chestnut  Street  Opera  House  opened  with  a 
$2.00  admission  price  program  of  motion 
pictures  and  twenty-five  piece  orchestra 
furnishing  the  music. 

Director  Edgar  Lewis  and  company  of  sixteen 
players  from  the  Lubin  Company  left  for 
the  Grand  Canyon  to  make  “The  Great 
Divide.” 


Booking  Theatres 
Everywhere 

Honest  ::  Reliable 
Conscientious 
Service 

EDWARDSHERMAN 

VAUDEVILLE  AGENCy 

Real  Estate  Trust  Bldg. 
PHILADELPHIA 

Pennypacker  7595 

MAYFAIR  THEATRE  BLDG.,  NEW  YORK 
BR.  9-1905 


THE  PHILADELPHIA  EXHIBITOR 


Oct  1  ’  3  5 


33 


WITH  THE  Showmen’s  Jubilee  over,  the 
club  is  now  settling  down  to  its  regular  win¬ 
ter  routine  as  outlined  in  previous  issues. 

SUNDAY  NIGHT  tradeshows  continue  to 
attract  many  members,  what  with  the  ex¬ 
cellence  of  the  attractions. 

BARBER  SHOP  is  now  open  Sunday  morn¬ 
ing. 

CHIEF  BARKER  EARLE  SWEIGERT  is 
feeling  a  bit  better  following  his  loss  of  25 
pounds  after  his  operation.  He's  still  work¬ 
ing  hard  for  the  club,  though. 

ARRIVAL  of  Miss  America  for  a  short  visit 
kept  Oscar  Neufeld  and  others  busy. 

THE  GOLF  TOURNEY  was  voted  a  great 
club  success. 

JOHN  HARRIS  brother  was  a  visitor. 


LOCAL  RELEASE  DATES 
FIRST  DIVISION 

Condemned  to  Live,  October  12;  Society 
Fever,  September  25;  Girl  Who  Came  Back, 
October  2;  Fighting  Caballero,  September  28. 

WARNERS 

I  Live  for  Love,  September  27 ;  Case  of  the 
Lucky  Legs,  October  5. 

Goose  and  the  Gander,  September  19;  Spe¬ 
cial  Agent,  September  20. 

PARAMOUNT 

The  Big  Broadcast  of  1935,  September  27- 
October  3. 

Wanderer  of  the  Wasteland,  September 
21-24;  Two  for  Tonight,  September  13-19. 

FOX 

Redhbads  on  Parade,  August  20;  Steam¬ 
boat  Round  the  Bend,  August  29;  Gay  De¬ 
ception,  September  6;  Thunder  in  the  Night, 
September  13. 


UA 

The  Dark  Angel,  September  21. 

METRO 

Bishop  Misbehaves,  September  14;  Broad- 
Melody,  September  19;  O’Shaughnessy’s  Boy, 
October  5. 


MORE  IN  CONSTANT  USE 
THAN  ALL  OTHER  SAFETY 
DEVICES  COMBINED  . . . 


THEATRE  DESIGN 


Remodeling  »  Building 

DAVID  SUPOWITZ 

REGISTERED  ARCHITECT 
246  S.  15th  St.  Philadelphia 

Pennypacker  2291 


TRENTON 


Stacy  Theatre,  Charles  Sweet,  manager,  in¬ 
stalled  new  seats  of  modern  type  in  bal¬ 
cony. 

Lincoln  Theatre  is  splitting  week. 

William  Gaw,  manager,  Rialto  Theatre,  form¬ 
erly  with  Stacy  Theatre,  is  clicking. 

Joseph  Zook,  formerly  Gayety  Theatre  staff, 
is  the  new  manager,  Hunt’s  Walnut  Street 
Theatre,  Newark,  N.  J. 

Proposal  of  Democrat  and  Republican  lead¬ 
ers  to  repeal  the  New  Jersey  sales  tax  law 
and  substitute  a  tax  program  patterned 
after  the  State  of  Pennsylvania  including 
a  straight  tax  on  theatres,  motion  picture 
houses  and  other  amusements  is  not  fav¬ 
ored  by  Allied  N.  J.  exhibitors. 


Movies  Laundered 


“Movies  Laundered”  was  the  title  of 
an  editorial  that  appeared  recently  in 
“The  Patriot,”  Harrisburg  daily  news¬ 
paper,  owned  by  Vance  C.  McCormick. 

“It  is  more  than  a  year  since  the 
Legion  of  Decency  launched  its  frontal 
attack  on  screen  salacity,”  the  editorial 
stated.  “The  fire  of  the  crusade  has 
died  down,  and  most  of  us  have  forgot¬ 
ten  all  about  it. 

“But  think  back  over  the  pictures 
you’ve  seen  during  the  past  year,  and 
you’ll  remember  an  unusually  high  per¬ 
centage  of  clean  entertainment.” 


TEN  POINTS.... 

On  Offset  Lithography 


LOTh 

Pro  ff  rams 
Heralds 
Also 

Commercial  Work 

• 

SPECIALIZING  IN 

Window 

Cards 

Posters 


1.  To  give  every  job  in  our  shop  personal  and 
prompt  attention  so  that  it  will  suitably  serve 
the  purpose  for  which  it  was  intended. 

2.  To  produce  each  job  as  economically  as 
possible  and  at  the  same  time  make  each  job 
perfect  printing. 

3.  To  keep  our  promises  about  delivery. 

4.  To  always  keep  in  mind  that  printing  is  but  a 

means  to  an  end - that  people  do  not  buy 

printing  but  buy  the  “results”  that  printing  is 
intended  to  produce. 

5.  To  ask  ourselves  “Will  this  job  pay  the  exhibi¬ 
tor?”  “Can  we  suggest  a  better  way?”  "How 
can  we  save  the  exhibitor  money?” 

6.  To  realize  that  some  know  exactly  what  they 
want —  and  it  is  our  duty  to  give  it  to  them. 

7.  To  realize  that  some  do  not  know  much  about 
paper  stock,  proper  type  faces,  etc.,  and  it  is 
our  duty  to  give  them  the  very  best  advice  and 
workmanship  that  is  possible  for  our  shop  to 
produce. 

8.  To  study  the  needs  as  well  as  the  wants  of  each 
of  our  regular  customers  so  that  we  may  prove 
as  helpful  to  them  as  is  possible  not  only  in 
producing  good  printing  but  in  developing 
profitable  suggestions  and  ideas  for  them. 

9.  To  make  a  fair  profit  on  every  job  that  goes 

through  our  shop - and  to  accept  no  job  that 

does  not  permit  a  fair  and  reasonable  profit. 

I  0.  To  make  collections  promptly  so  that  we  may 
discount  our  bills;  thereby  keeping  our  busi¬ 
ness  in  a  healthy  condition,  so  that  our  custom¬ 
ers  will  not  have  to  help  pay  for  some  other 
customer’s  delinquency. 


National  Penn  Printing  Co. 


OSCAR  LIBROS  AL  BLOFSON  SIMON  L1BROS 


1233  VINE  STREET  •  PHILADELPHIA 


34 


Oct  1 f  35 


THE  PHILADELPHIA  EXHIBITOR 


POTTSVILLE 


Victoria  Amusement  Company  which  leased 
the  New  Family  premises,  Mahanoy  City, 
during  April,  1934,  has  taken  up  its  option 
on  this  theatre  and  opened  the  house. 

Management  of  the  Strand  Theatre,  Berwick, 
is  opposing  Sunday  movies. 

Interesting  feature  of  the  Sunday  movie  vote 
is  the  situation  in  Upper  Augusta  Town¬ 
ship,  Northumberland  Township.  Sunbury 
and  Northumberland  are  normally  conserv¬ 
ative  towns  and  may  vote  down  the  issue 
while  it  is  considered  that  in  the  township 
it  may  be  profitable  to  build  a  theatre  if 
voters  okay  Sabbath  shows.  Under  these 
circumstances,  the  towns  would  be  out  of 
luck  while  on  Island  Park,  which  is  in  the 
township,  it  would  be  legal. 

Paul  Schriner,  32,  manager,  Academy  of 
Music,  Williamstown,  died  at  his  home, 
September  1  1,  following  a  brief  illness.  He 
is  survived  by  his  wife,  a  daughter,  Carol, 
and  sister,  Mrs.  Joseph  Brady. 

A  deed  was  registered  at  Sunbury  city  hall 
transferring  title  to  the  Chestnut  Street 
Theatre  to  the  Comerford-Publix  Corpora¬ 
tion  which  operates  the  Strand  and  Rialto, 
Sunbury.  Transfer  is  from  Sheriff 
Charles  R.  Lark  to  Comerford  interests  and 
is  based  on  a  sale  held  by  the  sheriff  sev¬ 
eral  months  ago. 

Interior  and  exterior  of  the  Hippodrome, 
Pottsville,  is  being  repainted  under  direc¬ 
tion  of  Manager  Lewis  J.  Hartman.  Organ 
has  also  been  overhauled  by  Joe  Lehr, 
Comerford  organ  expert. 

More  than  2500  adults  and  children  partici¬ 
pated  in  matinees  staged  by  Oscar  Althoff, 
Elks  Theatre,  Mahanoy  City,  in  connection 
with  the  re-opening  of  a  new  jewelry  store 
in  the  same  town.  Each  visitor  to  the  store 
was  given  a  ticket  with  Althoff's  compli¬ 
ments. 

Night  football  is  taking  a  toll  on  Friday  night 
receipts  in  Schuylkill  County.  Theatres 
are  suffering  since  games  ordinarily  play¬ 
ing  to  1,000  persons  are  now  attracting 
many  fans. 

New  to  coal  region  fans  was  the  stunt  of  the 
Victoria  and  Family  Theatres,  Mahanoy 
City,  in  using  both  houses  for  the  first  run 
of  “Broadway  Melody  of  1936”  starting 
September  22. 

A1  Hoch,  Western  Electric  engineer  of 
Schuylkill,  Northumberland  and  Carbon 
counties,  was  honored  at  a  banquet  given 
him  at  the  Hotel  Jerymn,  Scranton,  when 
a  20  year  pin  was  given  him  by  WE  offi¬ 
cials.  Patchen  Jones,  district  representa¬ 
tive  made  the  award. 

John  L.  Pipa,  Mount  Carmel,  well-known  as 
the  attorney  for  preferred  stockholders  of 
the  former  Chamberlain  Amusement  Com¬ 
pany,  was  defeated  in  his  effort  to  win  the 
nomination  for  judge  of  the  court  of  com¬ 
mon  pleas  of  Northumberland  County. 


Baer-Louis 


A  wow  in  every  department,  the  Baer- 
Louis  fight  pictures  (21m.)  have  all  that 
can  be  desired.  Closeups,  long  shots, 
slow  motion,  good  sound  all  help  to 
bring  out  the  big  points.  Baer  is  shown 
scared  to  death,  taking  a  terrific  beating, 
finally  unable  to  “take  it”  any  longer. 

Slow  motion  is  interesting,  and  exhibi¬ 
tor  can  be  assured  of  plenty  thrills. 

Murray  Beier  distributes. 


Heard  In' 


V 


INE  STREET 

Everyone  Is 
Optimistic 


John  Golder  reports  big  success  with  his  cur¬ 
rent  Liberty  Pictures,  "The  Old  Home¬ 
stead,”  "Dizzy  Dames,”  etc. 

Sam  Rosen,  at  First  Division,  reports  that 
Fay’s  Theatre  booked  "What  Price 
Crime,"  “Keeper  of  the  Bees”  and  other 
first  runs.  Carman  Theatre  also  plays 
"Keeper  of  the  Bees.”  Sam  says  that  the 
1935-1936  lineup  will  beat  everything. 
New  westerns  include  "The  Fighting  Caba- 
lero,”  with  Rex  Lease.  ‘‘Society  Fever,” 
Girl  Who  Came  Back,”  “Condemned  to 
Live”  are  beginning  to  play  around. 

Ben  Harris,  Masterpiece,  is  optimistic  over 
the  future.  The  exchange  expects  several 
of  its  action  dramas  in  shortly. 

Independent  Theatre  Managers  met  last  week, 
decided  to  have  a  Hallowe’en  shindig;  will 
compare  programs;  may  run  a  personality 
contest;  are  favoring  amateurs.  Jack  Blum- 
berg  is  heading  the  Hallowe’en  idea. 

A1  and  Sam,  Flint  building  elevator  boys, 
would  like  to  see  Harry  Ganz  starred  in 
“The  Trailing  Lover.” 

New  exchange  at  1316  Vine  Street  is  known 
as  Variety  Exchange. 

William  Fishman  is  now  at  the  Cayuga. 

William  Salmon,  Comerford  booker,  is  re¬ 
ceiving  congratulations  on  being  married. 

Boxing  Commissioner  Rainey  saw  the  fight 
pictures  in  Fox  projection  room.  The  cur¬ 
rent  Fox  news  also  has  some  good  shots 
of  an  interview  with  Joe  Louis  that  is  good 
stuff  for  lobby  ballyhoo. 

Claude  Ezell,  Bank  Night  distributor,  and 

.  .Eugene  Reed,  Denver  attorney,  were  visi¬ 
tors  here  with  Basil  Ziegler,  local  Bank 
Night  distributor. 

Mrs.  A1  Davis  wishes  to  thank  her  friends 
for  the  nice  things  they  did  when  she  was 
ill  in  the  hospital. 

Herman  Rubin,  the  Paramount  dynamo  sales¬ 
man,  expects  to  break  all  records  again. 

Mother-in-law  of  Sam  Blatt  died  recently. 

Charles  Harris  is  now  with  Hollywood. 

Horlacher  Highlights,  September  issue,  is  an 
article  entitled  "Hell  Divers,"  which  gives 
credit  to  Tom  Riley,  Milt  Moore,  Mike 
Dubas,  and  Harry  Carrow  for  bucking  the 
recent  Del-Mar-Va  flood  and  keeping  the 
Horlacher  record  perfect.  Federalsburg, 
Denton,  Ridgeley,  Hurlock  and  Cambridge 
were  served  on  time. 

Mae  Davis  was  operated  on  for  appendicitis 
at  lefferson  Hospital.  Her  husband.  Fox’s 
Al,  is  d  oing  well. 

Price  Premium,  now  located  at  123  7  Vine 
Street,  had  a  gala  opening. 

RKO  manager  Frank  McNamee - S-Wite 

Leonard  Schlesinger  had  dinner,  fought  for 
the  check,  with  the  latter  almost  winning 
when  he  stood  on  his  constitutional  rights 
to  pay. 

Lester  Kreiger,  S-W  booker,  has  lips  like 
Joe  Louis,  someone  said.  He  may  have 
the  sock.  too.  Recently,  sitting  in  on  the 
RKO  deal,  he  gave  in  on  a  minor  point  to 
Ed  MacEvoy,  RKO  district  chief,  when  the 


TUALUIIMI.R  t  WLITZ 

APCUITE(IS"‘TUIATHIS 

1C  SOUTH  l£TU  STREET 


Moviola  Scores 


At  least  two  exchanges,  Metro  and 
Paramount,  have  been  turning  in  the 
best  jobs  as  far  as  censor  eliminations 
are  concerned.  Reason  is  the  Moviola, 
which  allows  for  a  kind  of  cutting  which 
leaves  very  little  trace. 

With  the  Moviola,  which  is  an  ex¬ 
pensive  machine,  it  is  possible  to  take 
out  even  one  word. 

Metro,  with  censor  contact  Hank 
Lewis,  first  bought  the  Moviola  here, 
and  now  Paramount  has  one  also.  Sev¬ 
eral  other  companies  elsewhere  use 
them. 

Exhibitors  who  play  Metro  and  Para¬ 
mount  releases  can  tell  the  difference, 
because  in  these  instances,  the  censoring 
is  usually  a  better  job. 


latter  insisted  on  coming  out  of  a  sick  bed 
to  argue.  Lester  didn’t  want  to  excite 
Mac. 

If  the  gentleman  who  left  the  grey  vest  in 
the  Metro  men’s  room  will  claim  it,  he 
will  be  doing  himself  a  favor. 


READING 


United  Chain  Theatres,  represented  by  Edgar 
S.  Richardson  and  Max  M.  Yaffe,  attor¬ 
neys,  sued  trustees  of  Moose  Home  Asso¬ 
ciation,  formerly  owners  of  Moose  Temple 
and  Park  Theatre,  to  recover  certain  fix¬ 
tures  and  equipment  of  the  theatre  and 
temple  held  by  the  Moose. 

Strand  Theatre  and  Reading  Lodge  of  Elks 
were  hosts  to  more  than  a  hundred  crip¬ 
pled  children,  under  treatment  in  the  Elks’ 
surgical  clinic  here,  at  a  showing  of  "Curly 
Top." 

Fred  Brown,  advertising  man,  was  acquitted 
in  Berks  county  court  of  fraudulent  con¬ 
version  in  connection  with  motion  picture 
advertising  contract  with  Reading  business¬ 
man. 

Old  Arcadia  and  the  Capitol,  Penn  Street 
theatres,  still  closed. 

John  Jacobsen,  motion  picture  exhibitor 
known  here,  converted  Auditorium,  Leb¬ 
anon,  into  motion  picture  house,  opening 
September  28,  films  to  change  three  times 
weekly.  Capacity  1,500.  Place  formerly 
managed  by  Arthur  Lichtenthaeler. 

Astor  scored  capacity  business  with  "Top 
Hat.” 

Park  Theatre  hits  winning  stride  with 
“Kirma,”  another  "knows,  sees,  tells  all” 
wonder. 

Women  flocking  to  Embassy  for  start  of  new 
series  of  screen  talks  by  “Voice  of  Experi¬ 
ence. 

Frank  L.  Diffenderfer,  president,  musicians’ 
union,  and  leader  in  theatrical  musical 
groups  for  many  years,  elected  president  of 
Reading  Choral  Society  after  internal  scrap 
in  that  organization. 

Reading  Symphony  effects  lease  for  four  Sun¬ 
day  afternoons  in  coming  winter  with 
lessees  of  Rajah  Theatre. 

Several  big  Penn  Street  houses  selling  auto¬ 
mobiles  and  other  offerings  again  in  screen 
shorts,  for  Reading  business  houses,  after 
lapse  of  commercial  stunts. 


THE  PHILADELPHIA  EXHIBITOR 


Oct  1 ' 3  5 


35 


READY 

REFERENCE 

EACH  COMPANY  LISTED  IS  AN 
AUTHORITY  IN  ITS  FIELD  AND 
IS  RELIABLE  AND  TRUSTWORTHY 


ACCOUNTANT  (Theatre  Spec.) 


EDWIN  R.  HARRIS 

CERTIFIED  PUBLIC  ACCOUNTANT 
Denckla  Bldg.,  Philadelphia 

Specializing  in  Theatre  Bookkeeping.  Profit  and  Loss 
Statements  and  State  and  Federal  Tax  Returns 
_ for  more  than  19  years _ 

THE  SMALL  MONTHLY  SUM  WILL  SURPRISE  YOU 


AIR  CONDITIONING 


TJ1 

COOLING 
VENTILATING 
HEATING 


PHOON 

CONDITIONING  CO. 

BLOWERS  -  FANS 
F  AIR  WASHERS 

252  West  26th  St.,  New  York 


THE  AMERICAN  SYSTEM 


Specializing  in  the  Cooling,  Heating  and  Venti¬ 
lating  of  Theatres  for  More  Than  Fifteen  Years. 

The  American  Heating  and  Ventilating  Co. 

1505  Race  Street,  Philadelphia _ 


NATURE'S  ONLY  EQUIVALENT! 


ARCHITECT 


DAVID  SUPOWITZ 

Theatre  Architect 

Remodeling  and  Rebuilding 
246  S.  15th  STREET 

Pennypacker  2291 


CARPETS 

CARPETS 

for  theatres 

Special  designs  and  colors  in  dur¬ 
able  grades.  Estimates  gladly  submitted. 

HARDWICK  &  MAGEE  CO. 

1220  Market  Street,  Philadelphia 


DECORATIVE  GLASS 


We  specialize  in  GLASS  lor  Theatres 

Specify:  VARICOLITE 

See  the  new  mirror  booth  at  the 
IRIS  THEATRE,  Kensington  and  Allegheny 
Write  for  particulars  and  samples 

M.  KRAKOVITZ  AND  SONS,  CO. 

4TH  AND  MORRIS  STREETS,  PHILA. 
Dewey  8600  Main  2301 


YORK 


Glen  Theatre,  Glen  Rock,  distributed  pictures 
of  Will  Rogers. 

York  Theatre,  only  independent  house  in 
York,  is  going  in  for  double  feature  pro¬ 
grams. 

War  mothers  in  the  city  were  the  guests  of 
Warner  theatre  on  Constitution  Day. 

York’s  leading  jeweler  went  along  with  Jules 
Reisman  to  plug  "Dark  Angel’  at  the 
Capitol,  by  helping  defray  the  cost  of 
printing  5,000  heralds  on  the  picture. 

Bill  Richley,  York,  independent  house,  went 
along  with  the  American  Oil  Company  to 
swell  the  parade  in  York  recently  and  at 
the  same  time  garner  himself  some  good 
advertising. 

Paul  Rhodes,  assistant  to  Jules  Reisman,  Capi¬ 
tol,  has  left  Warner  Brothers. 

Syd  Poppay,  Rialto,  has  a  big  job  cut  out 
for  him.  He  was  just  elected  to  the  board 
of  governors  of  the  Warner  Club. 

Jules  Reisman,  Capitol,  informs  us  that  every 
week  for  the  next  several  his  patrons  will 
see  something  new  at  the  theatre. 

Vigilance  on  the  part  of  Miss  Gladys  Straus- 
baugh,  cashier,  Strand,  saved  herself  and 
manager  Cleon  Miller  some  grief,  when  she 
spotted  a  counterfeit  $20  bill. 

For  “Anna  Karenina,”  Jules  Reisman,  Capi¬ 
tol,  addressed  a  special  letter  to  the  local 
chapter  of  the  D.  A.  R.,  calling  attention 
to  a  letter  written  to  David  O.  Selznick, 
by  the  national  board  of  review  of  the  or¬ 
ganization  endorsing  the  picture.  He  also 
had  printed  several  thousand  small  cards, 
using  an  exchange  mat  and  distributed 
them  in  the  key  boxes  of  the  local  hotels 
and  a  local  laundry  went  along. 

Manager  Cleon  Miller’s  Ghost  Show  by  El 
Wvn,  at  the  Strand,  proved  a  natural. 

Syd  Poppay,  Rialto,  wrote  the  Local  Parent 
Teachers  Associations  to  call  their  atten¬ 
tion  to  “Little  Big  Shot,”  reminding  them 
of  the  child  star  in  the  picture  and  recom¬ 
mending  the  picture  for  kiddies.  For 
“China  Seas,”  second  run,  Syd  got  out  a 
tabloid  extra. 

Manny  King  head  of  the  “Show  Boat  Re¬ 
view”,  entertained  the  Kiwanis  Club  on 
his  first  night  in  York.  Miller  rigged  up 
his  marqu-e  in  such  a  manner  to  get  a  free 
plug  in  the  town  chatter  column  of  the 
local  morninp  paper  saving  on  one  side 
that  “Annapolis  Farewell”  was  bigger  than 
the  United  States  Navy  and  on  the  other 
that  it  was  as  big  as  the  United  States 
Navy.  The  columnist  asked  the  manager  to 
make  up  his  mind. 

A  close  co-onernHon  between  city  hall  in 
York  and  the  Warner  theatres  resulted  in 
Mayor  Harry  B.  Anstine  pictured  with  Fna 
Ray  Hutton  and  her  Melodears,  on  the 
steps  of  the  citv  hall.  Mavor  permitted 
manager  Ckon  Miller,  Strand,  to  stage  a 
parade  on  the  streets  of  the  city  with  six 
automobiles. 


Keystone  Elects 


Ben  Futerman  again  heads  the  Key- 
stcre  Motion  Picture  Operators.  He  was 
re-elected  recently.  Don  Snyder  is  vice- 
president;  Joe  Abrams,  financial  secre¬ 
tary;  Herb  Reed,  treasurer,  and  Horace 
Wrigley,  financial  secretary. 

Futerman’s  administration  was  en¬ 
dorsed  by  the  members. 


_ DRAPERIES _ 

The  Larger  and  Greater — 

NOVELTY  SCENIC  STUDIOS 

- INC. - - - 

INTERIOR  DECORATIONS  :  DRAPERIES 

SCENERY  :  ACCOUSTICAL  TREATMENTS  =  RIGGING 

611-625  W.  43rd  St.  New  York,  N.  Y. 

_ FUEL  OIL _ 

NATIONAL  PETROLEUM  PRODUCTS  CO. 

•  FUEL  OIL  • 

Sells  for  Less — Because  It  Costs  Us  Less  to  Sell 

4007-9-11  LUDLOW  STREET 

Phene:  Bar  4788 — West  1949 


INTERIOR  DECORATORS 

Theatrical 
Decorating 

OUR  SPECIALTY 
Phone 

Rlttenhouse  7828 
2315  Walnut  St. 

Philadelphia 

J.  SEIDMAN  : _ :  :  D.  BRODSKY 

Paramount  Qecorating  Qo.,  |nc. 

STAGE  SETTINGS  :  DRAPERIES 

CARPETS  :  PAINTING  AND  DECORATING 

311  North  13th  Street  Philadelphia,  Pa. 

LIGHTING  FIXTURES 


VOIGT 


/vEtr 

DECORATIVE  LIGHTING 

FOR  YOUR  THEATRE 

ORINKING  FOUNTAINS  DIRECTION  SIGNS 


I2™6r  Monlqomery  Ave.  Phila.Pa. 


OFFICE  EQUIPMENT 

MIMEOGRAPHS  $17# 

Backed  l>y  a  One  Year  Guarantee 
Also—  ADDRESSOGRAPHS,  MULTIGRAPHS, 
50%  TYPEWRITERS,  ADDING  MACHINES, 
SAVINGS  on  CHECK  WRITERS,  KARDEX 

Business  Machinery  Co.,  909  Walnut  St.,  Phiia. 

_ PREMIUMS _ 

20  NEW  DEALS! 

Each  One  a  Winner 
SEE  THEM  TODAY! 

QUALITY  PREMIUM  DIST.,  Inc. 

1305  Vine  Street  -  Philadelphia,  Pa. 


SAFETY  CONTROL 


Adaptable  to  All  Makes  of 
Projectors  and  Lamps 


SUPPLIES 


36 


Oct  1 ' 35 


THE  PHILADELPHIA  EXHIBITOR 


THEATRE  EQUIPMENT 

iVeir  -  Used  -  Hvbuilt 


Projectors,  Screens, 
Soundheads,  Amplifiers, 
Chairs,  Portable  Projectors, 
Arc  Lamps,  Rectifiers 
and  Generators. 

IIKPAIHIX;  AT  LOWEST  HATES 


S.  O.  S.  CORP.,  1600  Broadway,  New  York 


S.O.S.  Buys  Equipment  at  Highest  Prices 


THEATRE  EQUIPMENT 


"4  -  STAR"  SERVICE/ 


★ 

★ 

★ 

★ 


Equipment  of  Known  Quality  Backed  by 
a  Guarantee  of  Satisfaction. 

Service  from  a  Local  Branch  by  Men  you 
Know  and  Trust. 

Priced  with  the  Benefit  of  the  Mass  Pur- 
chasing  Power  of  a  National  Organization. 

Guaranteed  by  all  of  the  National  Re¬ 
sources  of  a  National  Institution. 


National  Theatre  Supply  Company 


Arnces  in  all 

*  •HINCIML  ClTlII 

THERE’S  A 

P  CUM  (!) 

—AND  A 

STORE  NEAR 

^  MAN  YOU 

YOU— 

KNOW 

• 

Official  Letter 
Service  to  the 
Motion  Picture 
Industry 

Accurate  List 
of  all  Theatres 
and  Executives 

Mimeographing 
Multigraphing 
Public  Stenography 

Addressing  -  Folding 
Enclosing  -  Mailing 

Advertising 

Publicity 

Printing 

GERALDINE  S.  PORTER 

Advertising  and  Letter  Service 

5927  Carpenter  Street 

Bell:  GRAnite  5927 

WILKES-BARRE 


Thomas  Davey,  manager,  Sterling,  was  gen¬ 
eral  chairman  of  the  program,  staged  in 
his  theatre  Sunday  night  for  the  benefit 
of  St.  Joh  n’s  Ch  urch. 

Is  A1  Cox’s  face  red?  After  collecting  twice  on 
Max  Baer,  A1  took  all  bets  on  his  favorite 
with  disastrous  results. 

“Thumbs  Up”  is  coming  to  Wilkes-Barre 
October  3,  being  the  first  of  the  season’s 
roadshows  at  Irem  Temple.  A1  Cox  is 
handling  the  local  end. 

Shawnee,  Plymouth,  is  going  to  inaugurate 
a  new  Pay  Night  series. 

Sid  Stanley,  new  Comerford  district  manager, 
is  getting  himself  known  around  the  town. 

Carriers  of  the  "Evening  News”  were  guests 
of  the  Kingston. 

Newport  is  featuring  bank  night  with  cash 
prizes. 


New  RCA  Printer 


A  highly  efficient  optical  reduction 
printer  system  for  the  production  of  high 
quality  16  millimeter  sound  prints  from 
standard  sized  negatives  has  been  made 
available  to  printing  laboratories  by  the 
RCA  Manufacturing  Company,  accord¬ 
ing  to  an  announcement  by  Edwin  M. 
Hartley,  manager,  RCA  Photophone 
Division. 

The  new  RCA  optical  reduction  sys¬ 
tem  makes  possible  higher  quality  sound 
than  has  ever  before  been  possible  on  16 
millimeter  film,  because  it  eliminates  the 
losses  introduced  by  the  numerous  pro¬ 
cessing  steps  involved  in  re-recording 
and  it  improves  on  earlier  optical  re¬ 
duction  printers  by  employing  an  opti¬ 
cal  system  which  reproduces  the  sound 
track  in  both  the  transverse  and  longi¬ 
tudinal  planes,  instead  of  only  in  the 
width.  The  famous  RCA  Photophone 
rotary  stabilizer  device  and  drum,  simi¬ 
lar  to  the  mechanism  employed  in  the 
High  Fidelity  sound  recording  and  the¬ 
atre  reproducing  equipments,  is  one  of 
the  most  important  elements  of  the  opti¬ 
cal  reduction  system  because  it  insures  a 
constant  speed,  past  the  point  where 
scanning  and  printing  is  accomplished. 


HARRISBURG 


Mail  still  is  being  sent  to  Charlie  McLeary, 
Loew’s  Regent,  Harrisburg,  notwithstand¬ 
ing  fact  that  Charlie  is  now  manager 
Loew’s  Parkway,  Baltimore.  Writer  and 
many  of  McLeary’s  old  Harrisburg  friends 
were  sorry  and  glad  over  recent  reports 

concerning  him - sorry  to  learn  he  had 

been  in  hospital  for  two  months - glad  to 

know  he  is  recuperating. 

Congratulating  Miss  Estella  Hicks,  Victoria, 
H  arrisburg,  cashier,  upon  recent  comple¬ 
tion  of  1  8  consecutive  years’  service  with 
W.  and  V.,  Harrisburg. 

Returning  from  vacation  in  Shenandoah,  Va., 
and  New  York,  “Bob”  Etchberger,  Loew’s 
Regent,  Harrisburg,  reported  his  dog  had 
been  killed  in  accident. 

While  continuing  his  managerial  duties  at 
Colonial,  Harrisburg,  “Jack”  O’Rear,  is 
supervising  preparation  for  legitimate 
show  matinee  and  night  performances. 
Majestic,  Harrisburg. 

Colonial,  Harrisburg,  is  to  be  re-carpeted. 

That  glow  emanating  from  the  wrist  of  Mrs. 
Sam  Gilman  is  yellow  gold  watch  presented 
her  by  her  husband,  skipper,  Loew’s  Re¬ 
gent,  Harrisburg,  on  her  recent  birthday 
anniversary. 

At  “500”  party  in  honor  of  birthday  anni¬ 
versary  of  Mrs.  Gilman,  Sam  and  his  assist¬ 
ant,  “Bob”  Etchberger,  claim  they  defeated 
Mrs.  Gilman  and  “Skee”  Yovanovic,  head 
usher,  Loew’s. 

Affable  Harvev  Miller,  head  usher.  State, 
Harrisburg,  has  been  made  State  doorman, 
succeeding  Wayne  Forsythe. 

Miss  Mary  Ellen  Hatfield,  cashier,  State,  Har¬ 
risburg,  just  celebrated  her  birthday  anni¬ 
versary. 

Increasing  burdens  resulting  from  caring  for 
the  increasing  membership  of  his  Victoria 
Theatre  Junior  Club,  Harrisburg,  have  in¬ 
stilled  manager  Jerry  Wollaston,  Victoria, 
with  an  idea  to  train  his  husky  9-months- 


old  son,  Jerry,  Jr.,  to  become  an  assistant 
manager. 

Mrs.  Henrietta  Arnold,  Colonial,  Harrisburg, 
cashier,  is  preparing  to  ride  her  sorrel 
mare,  Jessica,  in  another  show. 

New  Western  Electric  sound  equipment  has 
arrived  at  Loew’s  Regent,  Harrisburg. 

Only  actual  competition  from  non-theatrical 
interests  was  furnished  September  30, 
when  Admiral  Richard  E.  Byrd  gave  an 
illustrated  lecture  with  10,000  feet  of  film 
at  Chestnut  Street  Auditorium,  Harrisburg. 


Heard  In 

UP  -  S  T  A  T  E 

With 

Herb  Baylson 


Lebanon 

Public  opinion  has  not  expressed  itself  very 
strongly  in  favor  of  Sunday  movies. 

Star  Warner  salesman  Charlie  Beilan  is  buy¬ 
ing  his  Christmas  presents  up  in  this  terri¬ 
tory. 

Hazleton 

Bud  Irwin,  new  manager,  Feeley,  making 
good  progress. 

Henry  Steibing,  assistant,  Cauitol,  has  been 
replaced  by  Henry  Rokosz,  Feeley’s  former 
assistant. 

Pottsville 

Lou  Hartman,  manager,  Hippodrome,  having 
the  front  repainted  and  will  also  fix  up 
the  marquee. 

Joe  Krutul,  sign  artist,  is  making  some  new 
backgrounds  for  lobby  display  at  the  Hipp. 

Sam  Friedman  is  getting  ready  for  his  new 
fall  season  at  the  Capitol. 


Reading 

Astor  men,  Dwight  Van  Meter  and  Cal  Lieb- 
erman  are  taking  charge  of  their  well 
known  amateur  nites  every  Monday. 

Installation  of  the  new  carpet  has  been  com¬ 
pleted. 

Stateman  A1  Hostler  is  making  great  friends 
with  the  kids  on  his  Special  Saturday 
afternoon  matinee.  He  gave  ice  cream  to 
the  first  100  and  a  bag  of  candy  to  all 
others.  He  also  gave  a  picture  of  Tim 
McCoy. 


Shenandoah  Case 

Evidence  in  the  theatre  mortgage  case  of 
Shenandoah  is  being  heard  by  Judge  Palmer 
of  Schuylkill  County  courts.  Case  concerns 
Daniel  Shallek,  the  plaintiff,  who  holds  a  mort¬ 
gage  assigned  him  by  Alfred  Gottesman  upon 
the  O'Hara  (Strand)  Theatre,  Shenandoah,  and 
upon  which  a  judgment  is  sought  because  no 
interest  has  been  paid  for  many  years. 


Refowich  Sued 

Suit  against  the  Refowich  Theatre  Company, 
with  main  offices  at  Mahanoy  City,  was  entered 
in  the  Schuylkill  County  courts  by  the  Sentry 
Safety  Control  Corporation,  of  Philadelphia,  to 
recover  $970  with  interest  from  March  1,  1934. 

It  is  alleged  in  the  suit  that  on  June  27,  1929, 
the  defendant  entered  into  a  written  contract 
with  the  plaintiff  for  equipping  projection 
machines  with  Sentry  devices.  Devices  were  re¬ 
tained  until  November  6,  1934,  at  which  time 
they  were  permitted  to  be  removed.  Plaintiff 
alleges  only  $200  rental  had  been  paid  during 
that  period  with  the  balance  sought  being  unpaid 
rental  for  the  devices. 


lO  '!-~i  V 


THE  PHILADELPHIA  EXHIBITOR 


37 


THE  SHORTS  PARADE 


One  reelers  .  .  .  Two  reelers 
.  .  .  Three  reelers  .  .  .  Classi¬ 
fied  alphabetically. 


THREE-REEL 

THE  STORY  OF  THE  U.  S.  COAST  GUARD.  Republic 
— Bray.  31m.  This  will  prove  of  interest  to  most 
audiences  as  it  shows  many  things  about  the  coast 
guard  that  are  not  known  very  well.  Tells  of  the 
many  duties  of  this  organization,  how  it  was  formed, 
the  heroic  work  it  performs,  the  service  it  renders 
to  the  ships  at  sea.  Also  included  are  some  news 
reel  clips  of  actual  sea  rescues  as  well  as  some  of 
the  burning  of  the  Morro  Castle  and  other  sea  trage¬ 
dies.  INTERESTING. 

TWO-REEL 

Comedy 

HOME  WORK.  Radio — Superba.  20m.  Story  of  an 

information  clerk  who  knows  everything  yet  can't 
answer  his  son  when  he  gets  home,  this  has  some  laffs, 
but  suffers  from  the  same  disease  as  a  lot  of  other 
two  reel  comedies — inability  to  keep  good  pace 
throughout.  Leon  Errol  helps  out  a  lot.  FAIR. 

INFERNAL  TRIANGLE.  Metro-Charley  Chase.  20m. 
Three  actors,  two  men  and  a  woman,  go  through 
burlesgue  of  scene  of  marital  infidelity  as  produced  in 
countries  according  to  varying  codes,  going  back  in 
one  episode,  to  silent  days.  Lightly  amusing,  this 
offers  moderate  entertainment.  FAIR. 

LOVE  AT  40.  RKO-Edgar  Kennedy.  19m.  Edgar  falls 
in  love  with  another  woman  while  his  wife  is  away. 
When  his  wife  hears  of  it  she  calls  him  up  and  says 
she  has  fallen  in  love  with  someone  who  is  a  com¬ 
bination  of  several  movie  stars.  Edgar  determines  to 
win  back  his  wife’s  love,  gives  up  the  other  woman 
and  dressing  up  to  look  like  movie  stars  goes  to  find 
his  wife.  After  much  difficulty  they  are  finally  united. 
FAIR. 

NURSE  TO  YOU.  MGM — Charlie  Chase.  20m.  One 
of  the  better  Chase  comedies.  This  time  Charlie  is 
examined  by  a  doctor  who  gets  his  report  mixed  up 
with  a  dying  man.  When  Charlie  is  told  he  has  only 
six  months  to  live,  he  starts  spending  his  money, 
bawling  out  traffic  cops  and  telling  his  boss  where  to 
get  off.  When  he  finds  out  the  truth  he  expects  to 
get  fired  but  the  boss  is  glad  he  has  some  backbone 
and  makes  him  general  manager.  Has  some  good 
laughs  and  will  be  enjoyed.  GOOD. 


PENNY  WISE.  Fox-Educational — Star  Personality. 

17m.  Joe  Cook  is  the  big  name  in  this,  with  the 
department  store  head  selecting  Joe  to  run  the  place 
because  he  believes  the  store  is  so  efficient  it  will 
run  good  no  matter  who  is  the  operating  head,  Joe 
gets  the  job,  then  the  fun  starts.  Cook  followers 
will  like  it,  and  even  others  will  be  pleased.  GOOD 

TWIN  TRIPLETS.  Metro-Todd-Kelly.  19m.  With  the 
scene  set  in  a  maternity  hospital  for  the  most  part, 
the  two  girls  get  into  many  comic  scrapes.  This  is 
silly  enough  to  be  good.  Thanks  to  the  mugging  of 
Todd  and  Kelly  and  a  fair  script,  audiences  oug 
to  get  plenty  of  laughs  out  of  it.  GOOD. 

YE  OLDE  SAW  MILL.  Educational-Tuxedo.  17m.  An 
entirely  senseless  conglomeration  of  attempted  melo¬ 
drama  and  farce,  the  Jobyna  Howland  and  Franklyn 
Pangborn  opus  manages  to  miss  being  both,  the  net 
result  being  17  minutes  of  concentrated  boredom. 
Being  neither  fish,  flesh,  nor  fowl,  the  estimable  prin¬ 
cipals  are  Incapable  of  raising  this  one  even  to 
the  point  of  being  mildly  entertaining.  WEAK. 


Dramatic 

MARCH  OF  TIME,  No.  6.  Radio  release.  22m.  Coal 
smuggling  in  Shamokin,  Pennsylvania;  trouble  with 
agitators  in  CCC  corps;  the  interests  of  Britain  and 
Italy  in  Ethiopia  and  steps  foreign  correspondents 
have  token  to  cover  forthcoming  struggle — these  are 
sequences  of  latest,  best,  and  most  timely  release. 
Told  graphically,  by  voice,  by  excellent  cutting,  by 
attention-compelling  night  shots,  al!  sequences  hold 
interest.  Ethiopian  section  particularly  concise, 
clearly  photographed,  and  timely.  EXCELLENT. 


Color  Musical 

TWO  HEARTS  IN  WAX  TIME.  Metro— Musical  Re¬ 

vues..  17m.  With  a  story  of  a  drunken  janitor  arid 
what  happens  in  a  show  window  when  he  imagines 
the  dummies  coming  to  life,  this  deserves  attention. 
Gus  Shy  is  the  janitor,  the  characters  take  the  parts 
for  which  they  are  dressed,  color  is  good,  result  is 
pleasing.  FAIR. 


Musical 

A  GREAT  IDEA.  Universal — Mentone  IB.  18m.  Eton 
Boys,  Sugar  Cane,  Maroy  Bros,  and  Beatrice.  Consuelo 
Gonzales,  Joe  Fields,  others.  An  impersonator,  get¬ 
ting  into  a  manager's  office,  puts  on  his  show,  with 
several  various  acts  contributing.  Results  just  fair. 
FAIR. 

OH,  EVALINE.  Vitaphone — Broadway  Brevity.  20m. 

Hal  LeRoy,  Paxton  Sisters,  Wally  Coyle,  Eleanor  Whit¬ 
ney,  New  York  University  Glee  Club.  Excellent  danc¬ 
ing  by  the  LeRoy-Whitney  combine  and  great  har¬ 
monies  by  the  glee  club  punctuate  a  not  too-amus¬ 
ing  comedy  with  brilliant  moments.  GOOD. 

ONE-REEL 

Color  Cartoon 


SCREEN  SNAPSHOT  No.  1.  Columbia.  10m.  The 
short  takes  us  to  San  Diego  fair  this  time  and  is 
fortunate  in  having  something  more  than  mere  stars 
to  show.  Shots  of  fair  are  interesting.  This  edition 
FAIR  PeP’  n°ne  °f  St3rS  shown  are  real,Y  informal. 

SHORTY  GOES  SOUTH.  Paramount — Varieties.  10m. 
Shorty  is  taken  to  Florida  when  he  is  sick  so  that  he 
car  get  well.  Result  is  mildly  amusing  along  lines 
seen  in  other  Shorty  shorts.  FAIR. 


STARS  OF  TOMORROW  No.  1.  Columbia.  10m.  A 
cheap  and  badly  done  attempt  to  emulate  Bowes’ 
Amateur  Hour  cycle,  this  will  manage  to  draw  laughs 
from  any  audience  because  some  of  characters,  despitt. 
deliberate  atmosphere  of  short,  are  funny.  Ted  Claire 
acts  as  master  of  ceremonies  on  stage  before  prop 
theatre  audience.  Actual  informality  lacking;  too  de¬ 
liberately  staged:  cheap  settings;  mediocre  cutting 
and  direction.  FAIR. 


BARNYARD  BABIES.  MGM — Happy  Harmonies.  10m. 
There  is  a  baby  contest  in  the  barnyard.  Mrs.  Hen 
is  due  for  a  blessed  event  but  not  until  a  day  after 
the  contest  so  to  speed  things  up  Mr.  Rooster  puts 
her  and  the  eggs  in  the  oven.  The  chicks  arrive  on 
time  and  win  the  contest.  A  few  laughs  make  it 
pleasing.  PLEASING. 

BIRD  SCOUTS.  RKO — Rainbow  Parade.  7m.  In  Cine- 
color,  birds  aid  the  scouts.  Result  is  a  good 

cartoon  that  will  serve  for  any  program  builder. 
GOOD. 

NEIGHBORS.  Columbia — Color  Rhapsody.  8m.  Moe 

and  Joe,  a  couple  of  roosters  living  amicably  as 
neighbors,  are  prevailed  upon  by  a  hawk  villain  to 
start  armament  race.  War  comes,  roosters  are  ruined, 
decide  to  become  friends  again.  PROPAGANDA,  BUT 
GOOD. 

Cartoon 

A  CARTOONIST'S  NIGHTMARE.  Vitaphone — Looney 

Tune.  7m.  With  the  idea  behind  this  having  the 
animator  falling  asleep  and  dreaming  that  he  is  at 
the  mercy  of  the  heavies  in  his  pictures  until  his 
little  hero  saves  him,  this  presents  a  new  idea  in 
cartooning,  should  prove  pleasing.  GOOD. 

HY  DIDDLE  DIDDLE.  Educational — Terry-Toon.  6m. 

The  cat  and  the  fiddle  and  all  the  others  of  the 

nursery  rhyme,  together  with  a  flock  of  other  Mother 
Goose  characters,  attend  school,  shock  P.  T.  A., 
reform  them.  GOOD. 

JUDGE  FOR  A  DAY.  Paramount — Fleischer — Betty 

Boop.  8m.  Very  amusing.  Betty,  a  court  stenog¬ 

rapher,  is  annoyed  goinq  to  work  one  morning,  by 
assorted  pests — mud  splashers,  seat  squeezers,  over- 
the-shoulder  newspaper  readers,  etc.  In  court,  she 
mounts  the  bench  and  sings  of  what  she  would  do  if 
“iudge  for  a  day” — she’d  pillory  those  pests  in  a 
characteristic  manner.  Through  the  open  windows 

the  townspeople  have  heard  her,  and  proceed  to  elect 
her  mayor.  GOOD. 

Musical 

HURRAY  FOR  RHYTHM.  Fox-Educational — Song  and 

Comedy  Hits.  10m.  Johnny  Johnson,  Joan  Abbott. 
Set  in  a  broadcastino  studio,  where  Johnson  and  aides 
are  giving  an  audition,  some  interest  is  worked  uo 
with  a  prospective  sponsor  listening.  After  the  band 
plays  and  Miss  Abbott  sinqs,  they  think  the  sDonsor 
isn’t  satisfied,  but  later  learn  that  he  is.  FAIR. 


VOICE  OF  EXPERIENCE  No.  1.  Columbia.  10m.  This 
promises  to  be  almost  as  interest-compelling  on  screen 
as  on  radio.  Commentator  evidently  will  take  spe¬ 
cific  case  history  for  each  episode,  at  end  of  which 
he  invites  audience  to  submit  own  persona!  problems 
to  him  care  of  this  theatre.”  First  episode  con- 
cerns  love  of  blind  boy  for  deaf  and  dumb  girl;  how 
they  overcome  difficulty  of  speaking  to  each  other; 
finally  how  they  overcome  parental  opposition  through 
mediation  of  Voice  of  Experience.  GOOD. 

VOICE  OF  EXPERIENCE  No.  2.  Columbia.  9m.  This 
isn  t  up  to  first  one  of  series,  though  it  manages 
touching  moments.  The  Voice  should  get  down  to 
the  love  problems  of  normal  humans;  or  perhaps 
Columbia  is  avoiding  problems  too  close  to  average 
audience.  This  episode  takes  up  case  of  crippled 
boy  whose  dog  was  chased  from  house  by  angry  father. 
The  Voice  pleads  with  hard-hearted  papa  over  the 
radio;  the  old  man  with  tears  in  eyes  sees  what  a 
brute  he  was  and  restores  the  dog  to  sonny.  GOOD. 

YESI.ERDAY  AND  TODAY.  Electrical  Research  Pro¬ 
ducts,  Inc.  5m.  Frankly  propaganda  for  WE  Wide 
Range  sound  system,  reel  shows  the  advancement  in 
sound  reproduction,  with  several  numbers  recorded 
partly  in  an  outmoded  manner  and  partly  in  the 
latest  mode.  Built  for  theatres  installing  system, 
reel  is  excellent  in  composition,  superlative  in  sound 
EXCELLENT. 


Sport 

BUGLES  FROM  BLUE  GRASS  COUNTRY.  RKO — 

Corum — Sport.  10m.  With  Bill  Corum,  sports  writer, 
this  shows  how  race  horses  are  handled  and  trained. 
Real  inside  shots  of  Vanderbilt  and  Widener  train¬ 
ing  with  shots  of  leading  horses,  Man  of  War,  others. 
Corum  winds  up  with  the  remark,  “All  horse  players  or 
bettors  die  broke.”  GOOD. 

TENSE  MOMENTS.  Columbia — New  World  of  Sport. 

10m.  Jack  Kofoed,  well  known  sports  editor,  did 
story  here  and  Ford  Bond  announces.  Latter  isn't  so 
hot,  and  placing  of  episodes  by  the  editor  is  anti- 
climactic.  The  collection  of  exciting  clips,  which  in¬ 
clude  familiar  auto  and  horse  race  spills,  should  have 
ended  with  very  exciting  clip  of  Dempsey-Firpo 
match.  But  this  is  minor  fault  in  attention-compel- 
ing  short.  GOOD. 


Travel 


SYMPHONY  IN  BLACK.  Paramount — Headliner.  10m. 
Duke  Ellington  and  his  o-chestra  do  several  numbers 
in  their  usual  style.  This  has  some  very  good  pho¬ 
tography  of  colored  life  which  makes  it  interesting 
and  will  please  those  who  like  this  type  of  music. 
ENTERTAINING. 

RODFO  DAY.  Fox-Educational- — Sona  and  Comedv  Hits. 
10m.  Frank  Luther,  Niela  Goodelle,  Georae  Shelton. 
Set  in  a  western  saloon,  this  offe-s  a  chance  for  Frank 
Luther  and  others  to  sing.  A  sliaht  story  b-inas  in  a 
aal  and  a  hero  and  a  oal  who  masouerades  as  a  bandit, 
but  it  all  ends  happily  when  the  hero  wins  the  girls, 
several  range  songs  are  sung.  FAIR. 

SONGS  OF  ERIN.  Master  Art.  6m.  Lew  White,  organ¬ 
ist;  Bill  Coty,  vocalist;  Norman  Brokenshire,  an¬ 
nouncer.  Medley  of  five  popular  Irish  ballads,  with 
good  scenic  effects.  VERY  GOOD. 


Novelty 

HERMITS  OF  CRAB  LAND.  RKO— Struggle  to  Live. 
9m.  Another  in  a  good  series,  this  is  interesting  and 
informative  regarding  undersea  crab  life.  Children 
should  especially  see  it.  Many  crab  forms  are  seen, 
with  crabs  acquiring  shells  to  live  in.  Later  two 
crabs  fight  for  a  shell.  Well  photographed,  interestina, 
this  can  be  billed  for  special  attention.  EXCELLENT. 


ADVENTURE  ISLE.  Port  o’Call.  9m.  Deane  H.  Dick- 
ason,  narrator.  Largely  ethnological  travelogue  of  the 
Paquans  of  New  Guinea,  showing  customs,  dances,  etc., 
o  ft  he  people.  INTERESTING. 

CURIOUS  INDUSTRIES.  Vitaphone — United  States- 
Newman.  10m.  First  in  a  new  series,  this  takes  the 
listener  to  several  domestic  industries  to  which  little 
attention  has  been  given  before.  Some  are  salt  min¬ 
ing,  clam  fishing,  goat  herding,  frog  raising,  etc.  It 
should  prove  an  interesting  subject.  GOOD. 

ITALIAN  RIVIERA.  Fox — Magic  Carpet  of  Movietone. 
9m.  Routine  but  interesting  travelogue  of  San  Remo, 
Genoa,  Viareggio,  Paraggi,  Portofino,  and  other  spots 
along  the  Italian  Riviera,  with  usual  scenes  of  gam¬ 
bling  salons,  buildings,  and  scenery.  INTEREST¬ 
ING. 

NIGHT  LIFE  IN  EUROPE.  Fox-Adventures  of  a  News¬ 
reel  Cameraman.  10m.  Very  interesting,  this  is  a 
good  subject,  showing  dancing  all  over  Europe.  On 
any  program  it  should  be  an  interesting  subject. 
GOOD. 

THE  PEACOCK  THRONE.  Port  o’Call.  9m.  Another 
and  still  entertaining  travelogue  of  India,  with 
Deane  H.  Dickason  narrating  on  the  significance 
of  various  structures  in  Bombay,  Delhi,  and  other 
Indian  cities.  GOOD. 


38 


THE  PHILADELPHIA  EXHIBITOR 


6-POINT  REVIEWS 


Who  made  it  .  .  .  Who’s  in  it  .  .  .  How 
good  it  is  .  .  .  Classified  for  adult  or  family 
trade  .  .  .  What  it  is  all  about  .  .  .  Length. 


COLUMBIA 


Rich  Girl’s  Folly 

( - ) 


Comedy 


Family 

Drama 

89m. 


George  R~ft,  Joan  Bennett,  Walter  Connelly,  Billie 
Bu'ke,  Lloyd  Nolan,  Wally  Ford,  James  Blakeley,  Alan 
Mcwbray,  Donald  Meek,  Robert  Middlemas,  Eddie 
Gribbon,  Franklin  Pangborn. 

B.  P.  Schukberg’s  first  for  Columbia  emerges 
as  a  topnotch  picture  that  should  have  no  trouble 
satisfying.  Whether  it  will  be  a  strong  grosser 
depends  on  the  name  draw  as  well  as  the  word 
of  mouth  effect.  Ex-gangster  Raft  is  made 
trustee  of  a  millionaire’s  estate  when  the  two 
become  chummy  while  both  are  in  jail,  Raft 
because  of  bootlegging-gangstering,  the  million¬ 
aire  because  of  income  tax  trouble.  When  the 
millionaire  dies,  the  ex-convict  takes  over  the 
family  reins,  tries  to  control  the  group  from 
crashing  headlines  as  in  the  past.  Naturally, 
he  falls  for  the  heroine-daughter,  gets  her  in 
a  last  minute  finale  when  a  fake  kidnapping 
enters  in.  Packed  with  good  situations,  comedy, 
the  show  has  entertainment  angles,  should  build. 


Estimate:  Good  job. 


Family 

The  Public  Menace  (5031  )  Melodrama 

73m. 

Jean  Arthur,  George  Murphy,  Douglas  Dumbrille, 
Robert  Middlemas,  Victor  Killian,  Charles  Wilson,  Brad¬ 
ley  Page,  Gloria  Gray. 

Back  into  the  newspaper  melodrama  cycle 
enters  “The  Public  Menace"  with  the  result 
satisfactory  entertainment  for  the  blood  and 
thunder  houses.  Hero-reporter  Murphy  marries 
the  heroine  in  order  to  get  a  confession  on  a 
murder,  is  fooled  by  her,  finds  himself  with  a 
wife,  no  scoop.  Losing  his  job,  his  wife  starts 
to  get  him  back  on  the  payroll  again.  Eventu¬ 
ally,  after  a  gang  chief  thought  dead  machine 
guns  his  cheating  sweetheart  and  his  friend,  the 
hero  brings  the  gangster  to  justice  in  the  news¬ 
paper  office.  Seen  many  times  over,  this  is 
interesting  because  it  manages  to  seem  as  fresh 
as  it  does. 

Estimate:  Program  meller. 


FIRST  DIVISION 


Condemned  to 


Live 

(4039) 


Adult 

Melodrama 

60m. 


Ralph  Morgan,  Maxine  Doyle,  Pedro  de  Corboda,  Rus¬ 
sell  Gleason,  Lucy  Beaumont,  Carl  Stockwell,  Mischa 
Auer. 


Vampire  bat  picture,  with  a  doctor  commit¬ 
ting  several  murders,  “Condemned  to  Live”  will 
do  best  where  ballied.  On  its  own,  it  is  short 
on  names,  with  only  the  title  interesting  for 
some  spots.  Doctor  Morgan  has  a  good  reputa¬ 
tion,  eventually  is  exposed  as  the  murderer  re¬ 
sponsible  for  several  deaths.  Horrified  when 
he  learns  the  truth,  he  commits  suicide,  leaving- 
hero  and  heroine  to  each  other.  Not  particu¬ 
larly  made  for  children,  it  can  be  ballied  in  spots 
where  this  type  theme  is  liked. 


Estimate:  Exploitable. 


i  Family 

Happiness  C  O  D(4035)Comedy  Drama 

68m. 

Donald  Meek.  Edwin  Maxwell,  Irene  Ware,  William 
Bakewell.  Maude  Eburne,  Malcolm  MacGregor,  Junior 
Coghlan,  Polly  Ann  Young,  Lona  Andre. 

Independent  programmer  that  hasn’t  names 
to  help  the  selling,  “Happiness  C.  O.  D."  will 
prove  mild  entertainment  for  neighborhood 
houses.  Father  Meek  has  extravagant  chil¬ 
dren,  can’t  meet  a  mortgage  payment,  is  almost 
led  to  dishonesty  by  the  landlord.  When  the 
children  wake  up  to  find  out  what  plight  father 
is  in,  they  go  to  work,  with  the  daughter  even 
offering  to  go  away  with  a  married  man  if  he 
will  pay  the  debts.  Luckily,  the  latter  loves 
her,  refuses,  pays  off  the  mortgage,  marries  her 
when  his  wife  dies.  All  ends  happily. 

Estimate:  Program  inde. 


Family 

Hong  Kong  Nights  (4003)  Melodrama 

59m. 

Tom  Keene,  Wera  Engels,  Warren  Hymer,  Cornelius 
Keefe. 

Fast  moving  meller  with  a  Chinese  gun-run¬ 
ning  background,  "Hong  Kong  Nights"  has  an 
ace  title  for  exploitation  houses,  plenty  fights, 
action.  Hero  Keene  is  a  government  man  trying 
to  stop  gun-running,  falls  for  the  heroine  whose 
connection  with  the  heavy  is  never  quite  made 
clear.  When  the  gun  runner  double  crosses  the 
Chinese  representative,  the  latter  kills  him,  pav¬ 
ing  the  way  for  the  hero-heroine  to  be  saved 
by  an  American  liner.  Mixed  in  with  all  this 
are  Warren  Hymer  comedy,  many  fights,  in¬ 
trigue,  authentic  Chinese  background,  fast 
action.  Exploiteers  will  have  plenty  to  sell. 

Estimate:  Fast  moving  meller. 


Family 

Society  Fever  (4034)  Comedy 

67m. 

Lois  Wilson,  Lloyd  Hughes,  Hedda  Hopper,  Guinn  Wil¬ 
liams,  Gr3nt  Withers,  Marion  Shilling,  George  Irving, 
Sheila  Terry,  Maidel  Turner,  Erville  Alderson. 

Comedy  about  a  slightly  daffy  family,  with 
the  heroine  the  only  sane  member,  “Society 
Fever’’  is  short  on  what  the  marquee  needs  but 
should  serve  as  pleasant  family  entertainment. 
Each  family  member  has  some  pet  hobby  or 
idiosyncracy ;  blowoff  comes  when  a  wealthy 
family  is  invited  for  dinner  for  social  reasons. 
Instead  of  disaster,  however,  wealthy  people 
are  impressed,  the  professor's  bock  royalties 
help,  hero  and  heroine  are  brought  together. 
Though  lightweight  throughout,  selling  the 
laughs  might  help. 

Estimate:  Neighborhood  stuff. 


20th  CENTURY-FOX 


Family 

Ball  of  Fire  ( - )  Farce 

'  65m. 

Alice  Faye,  Ray  Walker,  Bebe  Daniels,  Mitchell  and 
Durant,  Rosina  Lawrence,  Thomas  Beck,  Andrew  Tombes, 
Luis  Alberni,  Charles  Wilson. 

Farce  with  plenty  music,  "Ball  of  Fire" 
is  program  that  might  be  built  into  something 
better.  A  waning  stage  star  goes  to  Hollywood, 
other  troupe  members  follow,  heroine  takes  a 
job  in  a  laundry,  others  try  to  crash  films.  When 


the  big  chance  comes  the  heroine  steps  in  for  the 
star,  scores.  With  several  songs,  strong  on  the 
farce  end,  picture  should  prove  entertaining- 
even  though  it  will  do  nothing  to  write  home 
about.  Best  performances  are  by  Alice  Faye. 
Bebe  Daniels,  Ray  Walker.  Because  it  moves 
fast,  has  many  laughs,  it  should  generally  enter¬ 
tain. 

Estimate:  Program. 


Navy  Wife  ( - )  Drama 

74m. 

Claire  Trevor,  Ralph  Bellamy,  Jane  Darwell,  Warren 
Hymer,  Ben  Lyon,  Kathleen  Burke,  George  Irving,  Ann 
Howard. 

Kathleen  Norris'  story  has  been  turned  into  a 
programmer,  dressed  with  authentic  Hawaiian 
atmosphere,  feature  names.  Heroine  Trevor  is 
a  navy  hospital  nurse  whose  parents  have  been 
divorced,  who  fears  marriage.  Navy  doctor 
has  an  invalid,  motherless  child,  loves  the  hero¬ 
ine,  marries  her.  When  the  unit  is  transferred 
to  Hawaii,  the  doctor  begins  to  pay  attention 
to  another  woman,  making  the  heroine  think  her 
fears  are  coming  true.  Eventually,  the  woman 
is  revealed  as  a  spy,  the  husband  doing  it  in  line 
of  duty.  Interesting,  well  played,  the  show, 
however,  falls  into  the  program  category,  will 
make  no  great  impression  at  the  box  office. 

Estimate:  Program. 


Family 

Thunder  Mountain  (607)  Western 

64m. 

Gec  ge  O'Brien,  Barbara  Fritchie,  Frances  Grant,  Mor¬ 
gen  Wallace,  George  M.  F.  Hayes,  Ed  LeSaint,  Dean 
Benton,  Sid  Jordan. 

Up  to  standard  O’Brien  western  with  a  min¬ 
ing  background,  equipped  with  Stolen  papers,  a 
mining  claim,  a  battle  to  regain  stolen  property, 
"Thunder  Mountain”  will  prove  satisfactory  to 
western  advocates.  Romantic  interest,  while 
present,  doesn’t  impede  the  show’s  progress. 
With  the  Zane  Grey  story,  with  O’Brien  at  his 
best,  the  picture  will  please. 

Estimate:  Okay. 


FIRST  NATIONAL 


Case  of  the 

Lucky  Legs  (966) 


Family 
Mystery  Drama 
77m. 


Warren  William,  Genevieve  Tobin,  Pat  icia  Ellis,  Lyle 
Talbot,  Allen  Jenkins,  Barton  MacLane,  Peggy  Shannon, 
Porter  Hall,  Anita  Kerry,  Henry  O'Neill,  Charles  C. 
Wilson. 

Apparently  convinced  that  strict  mystery  mur¬ 
der  drama  is  nothing  new  to  moviegoers,  War¬ 
ner  scenarists  turned  "Case  of  the  Lucky  Legs" 
into  a  comedy-mystery-murder  drama  that  has 
benefited  because  laughs  have  been  interested. 
When  a  promoter  who  has  been  running  leg 
contests  in  various  towns,  failing  to  pay  off  in 
two,  is  murdered,  two  winners  are  suspected. 
Attorney  William  eventually  unravels  the  crime 
but  net  before  a  competent  Warner  feature 
cast  has  kept  things  humming.  Exhibitors  will 
find  more  entertainment  in  this  than  in  some 
previous  Clue  Club  series,  thanks  to  smart 
writing. 

Estimate:  Plenty  laughs. 


THE  PHILADELPHIA  EXHIBITOR 


39 


Family 

The  Pay  Off  (968)  Action  Drama 

68m. 

James  Dunn,  Claire  Dodd,  Patricia  Ellis,  Alan  Dine- 
hart,  Frankie  Darro,  Anita  Kerry,  Joe  Crehan,  Helen 
Lowell,  Andre  Beranger. 

Programmer  that  sees  the  hero  a  sports 
columnist  who  can  t  be  touched  by  gamblers, 
who  crusades  against  crooked  sport  until  he 
finds  his  wife  has  gotten  in  wrong  with  the 
gambling  element,  "The  Pay  Off”  will  interest 
all  the  way,  will  still  gain  nothing  but  program 
attention.  When  the  wife  places  him  in  the 
fix,  the  hero  goes  haywire,  takes  orders  from 
the  head  crook,  finally  comes  to  when  a  girl 
writer  on  the  paper  brings  him  around,  gets 
him  a  job.  Eventually  through  friends,  he 
catches  the  head  crook  in  a  deal,  with  the  wife 
shooting  the  latter,  then  herself.  Hero  wins 
his  job  back  as  well  as  girl.  Sharply  paced, 
it  will  satisfy  neighborhoods. 

Estimate:  Good  program. 


Shipmates  Forever  Family 

r  Comedy  Drama 

(952)  iiim. 

Dick  Powell,  Ruby  Keeler,  Lewis  Stone,  Ross  Alex¬ 
ander,  Edward  Acuff,  Dick  Fo-an,  John  Arledge,  Henry 
Kolker,  Mary  Treen,  Robert  Light. 

Annapolis-background  picture  that  has  been 
studded  with  Warner  names,  Frank  Borzage 
direction,  good  comedy-pathos  moments,  “Ship¬ 
mates  Forever"  will  keep  up  the  Powell  tra¬ 
dition  as  far  as  box  office  is  concerned.  The 
Powell-Keeler  combination,  backed  by  several 
good  songs,  naval  atmosphere,  should  be  re¬ 
sponsible  for  okay  business  in  all  spots.  Hero 
Powell,  an  admiral's  son,  doesn't  like  the  navy, 
eventually  enters  the  academy,  goes  through 
four  years  with  most  thinking  him  a  snob  but 
the  girl  caring,  proves  a  hero  in  the  final  reel, 
decides  he’s  made  for  the  navy,  wins  the  girl, 
indicating  he  has  the  stuff.  Not  overly  different 
in  plot,  it  has  all  the  elements  needed  to  sell, 
should  prove  the  usual  manna  from  heaven  for 
exhibitors. 

Estimate:  Money  show. 


METRO 


O’Shaughnessy’s  Boy 
(505) 


Family 

Drama 

96m. 


Wallace  Beery,  Jackie  Cooper,  Spanky  MacFarland. 
Henry  Stephenson,  Sara  Haden,  Leona  Maricle,  Willard 
Robertson,  Clarence  Muse,  Ben  Hendricks,  Oscar  Apfel. 


Metro  has  again  brought  together  Wallace 
Beery-Jackie  Cooper  in  a  story  that  should 
prove  a  strong  grosser.  Father  Beery  is  a  lion 
tamer  whose  wife,  son  leave  him.  He  loses 
his  nerve,  is  attacked  by  a  lion.  When  his  wife 
dies,  father  gets  sen  back.  Latter  has  no  love 
fur  the  father  because  the  aunt  works  him 
against  his  parent.  Not  until  the  big  climax 
does  the  script  allow  father,  sen  to  be  united. 
With  Wallace  Beery  turning  in  his  best,  with 
Jackie  Cooper  also  tops,  with  strong  support 
from  an  ace  cast,  Metro  has  a  show  to  be  talked 
about.  As  the  aunt,  Sara  Haden  carries  the 
heavy  role,  with  the  picture  short  on  the  ro¬ 
mantic  end.  Strong  pathos,  however,  will  at¬ 
tract  the  women. 


Estimate:  Another  Metro  strong  grosser. 


Family 

I  Live  My  Life  (515)  Comedy  Drama 

90m. 

Jean  Crawford,  Brian  Aherne,  Frank  Morg'n,  Aline 
M'cMahon,  Eric  Blore,  Fred  Keating,  Jessie  Ralph, 
Arthur  Treacher,  Frank  Conroy,  Etienne  Girardot. 

Given  Metro  stars,  a  sure-fire  story,  Metro 
production,  W.  S.  Van  Dyke  direction — result  is 
a  picture  that  is  headed  for  the  best  in  box 
office  returns.  Heroine  Crawford  is  a  rich 
society  girl  who  falls  in  love  with  an  Irishman- 
archeologist  in  Greece.  Telling  him  she  is  a 
secretary,  she  meets  him  again  in  New  York 
City  ;  he  finds  she  is  wealthy.  Then  begins  the 
tiffing  between  the  two  with  the  result  finding 
them  married,  the  hero  going  back  to  Greece 
with  the  wife  tagging  along  content  to  let  her 
husband  go  ahead  with  his  work.  In  addition 
to  the  stars,  Metro  has  included  Frank  Mor¬ 
gan,  Aline  McMahon,  Erie  Blore,  many  others. 
Because  Aherne  seems  more  alive  than  in  the 
past,  because  the  show  is  Metro-mounted,  it  will 
do  plenty. 

Estimate:  Smart  money  picture. 


The  Bishop 

Misbehaves  (613) 


Family 
Comedy  Drama 
80m. 


Edmund  Gwenn,  Maureen  O'Sullivan,  Lucille  Watson, 
Reginald  Owen,  Dudley  Digges,  Norman  Foster,  Lillian 
Bond,  Melville  Cooper,  Robert  Greig.  Charles  McNaugh- 
ton,  Lumsden  Hare,  Etienne  Girardot,  Ivan  Simpson. 

Well  made  Metro  adaptation  of  a  stage  hit, 
packed  with  a  bit  more  English  accent  than 
usual,  “The  Bishop  Misbehaves”  is  worthy  any 
exhibitor's  attention.  Smacking  smartly  of 
Metro  class,  it  tells  an  interesting  story,  in¬ 
volves  a  bishop  with  an  eye  for  detective-work, 
shows  how  he  cleans  up  a  burglary,  relieving 
both  heroine,  hero.  Central  figure  Edmund 
Gwenn  turns  in  a  swell  job,  will  be  better 
appreciated  after  he  is  seen.  Because  it  is 
stronger  on  dialogue,  the  show  may  do  better 
in  the  higher  sphere  of  houses,  but  in  all  depart¬ 
ments  it  is  a  well  produced  job. 

Estimate:  Smart  program. 


PARAMOUNT 


Family 

The  Last  Outpost(3505)  Melodrama 

72m. 

Cary  Grant,  Claude  Rains,  Gertrude  Michael.  Kathleen 
Burke,  Colin  Tapley,  Billy  Bevan,  Georges  Renevant, 
Margaret  Swope,  Jameson  Thomas,  Nick  Shaid. 

With  an  African  outpost  background,  a  tri¬ 
angle  consisting  of  an  intelligence  officer,  an 
officer  he  saves,  the  first  man’s  wife  (a  nurse 
whom  he  had  married  three  years  before,  had 
net  seen  since),  “The  Last  Outpost”  is  familiar 
triangle  in  a  new  background.  When  intelli¬ 
gence  officer  Rains  rescues  hero  Grant,  the  latter 
is  brought  to  a  base  hospital  where  the  nurse 
(the  wife)  falls  in  love  with  him,  he  with  her. 
Rains  discovers  this,  wants  to  kill  Grant,  but 
duty  calls  first,  a  battle  is  fought,  Rains  is 
killed.  Hero,  heroine  are  left  together.  Posses¬ 
sing  elements  which  have  appeal  for  all  classes, 
the  picture's  money  possibilities  will  depend  on 
the  selling. 

Estimate:  Saleable. 


Family 

The  Virginia  Judge  (3512)  c  omedy 

63m. 

Walter  C.  Kelly,  Marsha  Hunt,  Johnny  Downs,  Stepin 
Fetchit,  Virginia  Hammond,  Robert  Cummings,  Erville 
Anderson,  Roy  Barnes,  Dudley  Dickerson. 

Paramount  writers  have  taken  an  old  Walter 
C.  Kelly  vaudeville  skit,  have  made  out  of  it  a 


picture  that  will  prove  pleasant  entertainment, 
especially  to  family  audiences.  Judge  Kelly  has 
a  weakling  foster  son,  constantly  getting  into 
trouble.  Until  the  son  comes  to  the  realization 
point,  reforms,  father  Kelly  is  constantly  wor¬ 
ried  in  fathering  the  bey.  Intermingled  is  a 
mild  romance,  plentiful  negro  comedy  by 
Messrs.  Fetchit,  Dickerson.  Lightweight  on 
names,  longer  on  entertainment,  the  picture  can 
be  billed  as  a  sure  audience  pleaser. 

Estimate:  Enough  entertainment. 


Family 

Two  Fisted  (3513)  Farce 

62m. 

Lee  Tracy,  Rcscoe  Karns,  Gail  Patrick,  Kent  Taylor, 
Grace  Bradley,  G.  B.  Huntley,  Jr.,  Gordon  Westcott,  S:m 
Hinds,  Akim  Tamiroff,  Billy  Lee. 

Talkie  version  of  “Is  Zat  So,”  cast  well  from 
the  farce  angle,  this  looms  as  a  laugh  show  that 
is  slightly  short  on  names,  longer  on  entertain¬ 
ment.  Manager  Tracey,  pug  Karns  enter  into  a 
wealthy  mansion,  work  as  butler,  second  man 
as  well  as  trainer  for  the  hero  who  doesn’t 
particularly  like  his  brother-in-law.  Yarn  brings 
in  a  fight  between  pug  Karns  and  a  ringer  who 
turns  out  to  be  a  champ  middleweight.  Hero 
bets  a  large  sum  on  the  bout  with  his  brother- 
in-law,  with  the  hero  winning.  While  the  yarn 
itself  isn't  any  too  strong,  laughs,  handling  are. 
Director  James  Cruze  directed  his  types  well, 
turned  out  a  satisfying  laugh  programmer. 

Estimate:  Laugh  program. 


The  Big  Broadcast  of  1936  Family 

D  Musical 

97m. 

Jack  Oakie,  George  Burns,  Grade  Allen,  Lyda  Roberti, 
Wendy  Barrie,  Henry  Wadsworth,  C.  Henry  Gordon, 
Benny  Baker,  S'vmuel  S.  Hinds,  Harold  Nicholas,  Fayard 
Nicholas,  Richard  Alexander,  Charles  Hamilton,  Akim 
Tamiroff,  Arthur  Aylesworth,  Suzanne  Kaaren,  Judith 
Vessel  I i ,  Bing  Crosby,  Ethel  Merman,  Mary  Boland, 
Ch'rles  Ruggles,  Virginia  Weidler,  David  Holt,  Sir  Guy 
Standing,  Gail  Patrick,  Amos  and  Andy,  Ray  Noble  and 
Band,  Bill  Robinson,  Willy,  West  and  McGinty,  Vienna 
Boys’  Choir,  Ina  Ray  Hutton  and  her  Melodears. 

A  merry  mad  melange  of  singing,  television 
and  dark  dramatics  with  Jack  Oakie  on  the 
receiving  end  this  will  cause  plenty  laughs, 
pleasant  entertainment.  Oakie  is  radio  station 
director  on  bankruptcy  verge.  To  him  come 
George  Burns,  Gracie  Allen,  television  invent¬ 
ors.  Oakie  retains  their  “magic  eye”  to  con¬ 
sider  the  deal.  Interruption  occurs  in  Lyda 
Roberti,  mad  countess,  in  love  with  Oakie,  who 
plays  “Lcchnivar  the  Great  Lover”  on  the  air. 
She  lures  him,  takes  him  to  island  plantation 
ruled  by  C.  Plenrv  Gordon,  infatuated  with 
countess,  who  has  killed  all  her  previous  lovers. 
Gracie  Allen,  George  Burns  and  the  U.  S.  Navy 
finally  rescue  Oakie  and  company,  television 
instrument.  Others  in  the  cast — Bing  Crosby, 
Ethel  Merman,  Ina  Ray  Hutton,  Vienna  choir 
boys,  etc — could  not  be  worked  into  the  plot ; 
so  we  see  them  through  the  Burns-Alien  tele¬ 
vision  instrument  which  is  able  to  hear  and  see 
anything  over  the  world. 

Estimate:  Swell  relaxation. 


Wanderer  of  Family 

the  Wasteland  (3502)  60m. 

Dean  Jagger,  Gail  Patrick,  Edward  Ellis,  Benny  Baker, 
Larry  Crabbe,  Trixie  Friganza,  Monte  Blue,  Fuzzy  Knight, 
Anna  Q.  Nilsson,  Tammany  Young,  Kenneth  Harlan,  Al 
St.  John. 

Paramount  has  given  the  well  known  Zane 
Grey-Death  Valley  work  a  good  cast,  good 
production.  Result  is  a  western  that  might 
prove  attractive  even  to  those  who  aren't  hard- 
boiled  western  addicts.  Story  finds  the  hero 


40 


THE  PHILADELPHIA  EXHIBITOR 


shooting  his  brother  accidentally,  running  away, 
being  befriended  by  a  man  whom  he  later  aids, 
loving  a  girl,  not  wanting  to  marry  her  with  a 
stain  on  his  record,  discovering  his  brother  was 
not  killed  by  him  but  later  by  someone  else,  later 
marrying  the  heroine.  Well  made,  with  comedy, 
with  good  people,  the  show  is  high  ranking 
outdoor  picture,  can  be  sold  with  the  Zane 
Grey  name  to  help. 

Estimate:  Okay  western. 


MASCOT 


Family 

Waterfront  Lady  Melodrama 

68m. 

Ann  Rutherford,  Barbara  Pepper,  prank  Albertson, 
Grant  Withers,  Jack  LaRue,  Paul  Porcasi,  Ward  Bond, 
Matilda  Comont,  Victor  Potel,  J.  Farrell  MacDonald, 
Smiley  Burnette. 

Smart  producer  Nat  Levine  has  picked  up  a 
new  face  in  Ann  Rutherford,  is  aiming  her  for 
stardom.  “Waterfront  Lady”  is  enough  of  a 
melodramatic  programmer  to  indicate  that 
Levine  has  some  good  material  in  the  starlet, 
that  future  pictures  should  give  her  a  chance 
to  show  something.  “Waterfront  Lady”  goes 
from  a  gambling  ship  all  along  the  waterfront, 
involves  a  hero  who  is  blamed  for  a  shooting, 
gambling,  a  gambler’s  girl,  police,  eventual 
happy  ending.  Not  too  important  except  as  an 
initial  picture  for  starlet  Rutherford,  it  is  suit¬ 
able  program  melodrama,  holds  interest  all  the 
way. 

Estimate:  Buildup  for  a  new  name. 


REPUBLIC  \ 


Cappy  Ricks  Returns 
(3508) 


Family 
Comedy  Drama 
67m. 


Robert  McWade,  Ray  Walker,  Florine  McKinney, 
Lucien  Littlefield,  Bradley  Page,  Lois  Wilson,  Oscar 
Apfel,  Kenneth  Harlan. 

Lusty  but  not  overdone  comedy  makes  this 
good  program  fare.  Cappy  Ricks  is  retired 
lumberman,  chafing  at  inactivity.  His  business, 
run  by  relatives,  is  doing  badly.  Ricks  welcomes 
opportunity  to  return  to  work.  Rival  company 
(Ricks’  company  sells  wooden  shingles)  has 
put  law  through  legislature  outlawing  wooden 
shingles.  With  bill  to  become  law  in  15  days, 
Ricks’  only  recourse  is  to  have  50,000  people 
sign  petition  against  law.  Bill  Peck  (Ray 
Wjalker),  Ricks"  go-getter  salesman  is  as¬ 
signed  to  job,  falls  in  love  with  daughter  of 
rival  company’s  president,  is  slugged,  has  subor¬ 
dinates  terrorized,  engages  in  several  fights, 
outmanoeuvres  enemies  by  holding  out  false 
bait  (they  were  out  to  destroy  the  50,000  sig¬ 
natures)  then  wins  daughter  Florine  McKinney. 
Robert  McWade  is  funny,  capable  as  Cappy 
Ricks ;  Ray  Walker  is  funny,  likable  as  hero ; 
Florine  McKinney  is  properly  pretty  as  love 
interest. 


Estimate:  Okay  nabe. 


Melody  Trail  (3567)  Western 

60m. 

Gene  Autry,  Ann  Rutherford,  Smiley  Burnette,  Wade 
Biteler,  Willie  Costello,  Al  Bridge,  Gertrude  Messinger, 
Buck. 

Once  again,  western  maker  Nat  Levine  has 
turned  out  an  open  air  picture  that  can’t  help 
clicking.  Radio  name-western  star  Gene  Autry 
walks  in  and  out  of  the  picture,  sings,  saves 
the  day,  with  assistance  from  a  larger  cast  than 
usual.  Another  high  spot  is  Buck,  the  dog  star 


last  seen  in  “Call  of  the  Wild.”  As  a  cowboy 
who  turns  cook,  saves  the  ranch  from  rustlers, 
winning  the  girl,  Autry  does  well,  proves  he  is 
a  strong  name  in  westerns. 

Estimate:  Another  good  Autry. 


The  Crime  of  Dr.  Crespi  ,  ,Adult 

Melodrama 
63m. 

Eric  Von  Stroheim,  Dwight  Frye,  Paul  Guilfoyle,  Har¬ 
riet  Russell,  John  Bohn,  Joe  Verdi,  Geraldine  Kaye. 

Type  that  is  better  fitted  for  art  houses  than 
the  regular  run,  “The  Crime  of  Dr.  Crespi”  isn’t 
entertainment  in  the  usual  sense.  A  doctor,  Dr. 
Crespi  loses  the  girl  he  loves  to  another  doctor, 
is  called  upon  to  operate  on  the  same  physician. 
Instead  of  killing  him,  Doctor  Crespi  places  him 
under  the  effect  of  a  drug  which  takes  away 
his  power  to  move.  Then  he  aims  to  bury  him 
alive  but  before  this  can  happen  the  victim 
is  saved  and  the  murderous  doctor  (Von  Stro¬ 
heim)  commits  suicide.  With  few  people  who 
mean  anything  at  the  box  office,  the  picture  is 
handicapped,  will  need  a  particular  type  bally 
to  be  sold. 

Estimate:  Needs  help. 


Family 

The  New  Frontier  (3558)  Western 

62m. 

John  Wayne,  Muriel  Evans,  Murdock  MacQuarrie, 
Allan  Cavan,  Mary  McClaren,  Warner  Richmond,  Sam 
Flint. 

Okay  western  with  the  usual  good  Wayne 
riding,  fighting,  etc.,  this  brings  the  locale  back 
into  the  ’90’s,  sees  Wayne  and  father  as  trail 
leaders.  Father  is  killed  by  a  bad  man  with 
the  hero  eventually  cleaning  up  the  town,  aided 
by  an  outlaw  gang  headed  by  a  man  whom 
Wayne  befriended.  Love  interest  is  the  usual 
thing.  With  good  photography,  rapid  fire  script, 
this  keeps  the  best  Wayne  traditions. 

Estimate:  Okay  Wayne. 


WARNERS 


I  Live  for  Love 


(919) 


Comedy 


Family 
with  Music 
64m. 


Everett  Marshall,  Dolores  Del  Rio,  Hobart  Cavanaugh, 
Guy  Kibbee,  Allen  Jenkins,  Berton  Churchill,  Don  Al¬ 
varado,  Mary  Treen,  Shaw  and  Lee. 

Going  from  musical  comedy  to  radio,  “I  Live 
for  Love”  is  noteworthy  because  it  is  the  first 
picture  with  radio-opera  star  Everett  Marshall, 
who  is  given  as  much  attention,  even  more,  than 
heroine  Miss  Del  Rio.  Latter  appears  as  a 
temperamental  star  who  eventually  falls  in  love 
with  the  singer-hero  but  not  before  the  usual 
squabbles,  temperamental  displays,  etc.  Best 
moments  come  when  Marshall  sings,  with  five 
songs  by  Wrubel  and  Dixon  featured.  Dance 
numbers  by  Busby  Berkeley  help  a  bit.  Be¬ 
cause  Miss  Del  Rio  is  no  strong  draw,  because 
Everett  Marshall  may  mean  something  to  movie 
fans  who  know  their  stage,  their  radio,  plugging 
his  presence  as  well  as  the  comedy  angles 
(Cavanaugh,  Kibbee,  Jenkins,  Churchill,  Shaw 
and  Lee)  will  help. 

Estimate:  Sell  Marshall. 


Personal  Maid’s 

Secret  (920) 


Family 
Comedy  Drama 
60m. 


Warren  Hull,  Margaret  Lindsay,  Ruth  Donnelly,  Frank 
Albertson,  Anita  Luise,  Maude  Turner  Gordon,  Lillian 
Cooper,  Harry  C.  Bradley,  Arthur  Treacher,  Ronnie 
Cosbey,  Henry  O’Neill. 

Comedy  drama  short  on  names  that  will  pull 
but  which  holds  its  own  in  entertainment,  “Per¬ 


sonal  Maid’s  Secret”  is  better  for  neighbor¬ 
hoods  than  other  type  houses.  Maid  Donnelly 
is  in  the  employ  of  an  insurance  man  after 
working  for  wealthy  people,  steers  him  and  his 
wife  into  better  circles,  finally  among  social 
leaders.  At  this  point,  the  maid’s  daughter, 
brought  up  in  wealthy  surroundings,  not  know¬ 
ing  her  mother,  enters  the  picture,  with  compli¬ 
cations.  Everything  is  straightened  out.  Players 
all  turn  in  good  job,  mother-daughter  angle 
might  appeal  to  women,  but  name  handicap  will 
probably  restrict  this. 

Estimate:  Fair  program. 


UNITED  ARTISTS 


Adult 

Barbary  Coast  Melodrama 

97m. 

Miriam  Hopkins,  Edward  G.  Robinson,  Joel  McCrea, 
Walter  Brennan,  Frank  Craven,  Brian  Donlevy,  Clyde 
Cook,  Harry  Carey,  Mat  McHugh,  Donald  Meek,  Otto 
Hoffman. 

From  the  Hecht-MacArthur  scenario,  Samuel 
Goldwyn  has  made  a  highly  exploitable,  well 
star-studded  melodrama  that  should  have  no 
trouble  at  all  turning  in  a  satisfactory  gross. 
Set  in  San  Francisco  in  the  heydey  period,  the 
picture  is  colorful,  well  cast,  has  names,  Hop¬ 
kins,  Robinson,  McCrea,  to  sell  as  well  with 
some  topnotch  character  acting.  Heroine  Hop¬ 
kins  adheres  to  the  Hays  code  throughout  as 
dees  the  script,  with  the  girl  coming  to  town 
to  marry,  discovering  her  prospective  husband 
having  been  killed.  She  joins  with  gambler 
Robinson  in  a  business  capacity.  When  young 
love  (as  a  prospector)  comes  on  the  scene,  she 
takes  his  money,  falls  for  him.  Finally,  they 
are  united.  With  an  ace  title,  exploitation  op¬ 
portunities  deluxe,  this  should  prove  okay  any¬ 
where. 

Estimate:  Money  show. 


Family 

Red  Salute  Comedy  Drama 

78m. 

Barbara  Stanwyck,  Robert  Young,  Hardie  Albright, 
Cliff  Edwards,  Ruth  Donnelly,  Gordon  Jones,  Paul  Stan¬ 
ton,  Purnell  Pratt,  Nella  Walker,  Arthur  Vinton,  Edward 
McWade,  Henry  Kolker. 

Lighter  and  less  responsible  wit  fills  this  not 
very  serious  effort  to  ridicule  motives  and  radi¬ 
cal  actions  in  U.  S.  colleges.  Whole  story  is 
mere  foil  to  pleasant  and  always  funny  dia¬ 
logue  between  Barbara  Stanwyck  and  Robert 
Young.  Miss  Stanwyck  portrays  strongheaded, 
radical  daughter  of  U.  S.  Army  general,  in  love 
with  radical  college  student.  Old  man,  by  a 
ruse,  sends  her  to  Mexico  with  aunt.  There  she 
meets  Young,  an  enlisted  man.  Her  efforts  to 
get  back  to  states  involve  him  in  charges  of 
robbery,  housebreaking,  desertion,  abduction, 
etc.  She  gets  back  to  Washington ;  he  is  thrown 
into  jail.  She  is  to  marry  the  radical;  but  her 
army  general  father,  sensing  deeper  love  be¬ 
tween  Young  and  Stanwyck,  releases  former  in 
time  to  “protect”  his  daughter  “in  case  of  a  riot" 
at  a  radical  meeting  she  is  attending.  Young 
breaks  up  meeting,  the  ensuing  riot  makes 
Stanwyck  realize  she  loves  the  comparatively 
simple  soldier  who  has  patriotism  as  well  as  a 
pragmatic  sense  of  humor  to  the  radical  with 
his  catchwords  and  cause.  Cliff  Edwards  con¬ 
tributes  much  comedy,  pleasant  song. 

Estimate:  Okay  with  any  audience. 


I*-# 


THE  PHILADELPHIA  EXHIBITOR 


41 


UNIVERSAL 


Family 

Fighting  Youth  (9017)  Action  Drama 

76m. 

Charles  Farrell,  Andy  Devine,  June  Martel,  J.  Farrell 
MacDonald,  Ann  Sheridan,  Eddie  Nugent,  Herman  Bing, 
Glenn  Boles,  Murray  Kinnell,  Clara  Kimball  Young,  Dell 
Henderson,  football  players  Mullins,  Purvis,  Schweger, 
Van  Dickel,  Thorpe,  Cooper,  Christie,  others,  Phyllis 
Fraser. 

Ideal  picture  from  all  angles,  especially  since 
it  broke  during  the  football  season,  “Fighting 
Youth”  should  be  in  the  tops  football  money. 
Produced  by  a  studio  which  has  the  knack  of 
turning  out  an  ace  gridiron  yarn  each  season, 
this  beats  other  efforts,  is  long  on  comedy, 
football  shots,  romantic  entertainment.  New 
trend  here  has  a  female  heavy  addicted  to  com¬ 
munism  seeking  to  have  the  football  hero  see 
things  her  way.  Story  keeps,  otherwise,  to  the 
usual  football  pattern,  can  be  sold  to  the  hilt. 
In  addition,  well  known  collegiate  football  stars 
are  included,  a  strong  selling  point.  Writers 
have  been  careful  to  include  elements  with 
which  to  appeal  to  women,  with  whole  show  a 
saleable  article  for  fall  release. 

Estimate:  Topnotch  football  picture. 


King  Solomon  „  ,  Fj»mi|y 

of  Broadway  (9018)  e°  70™ 

Edmund  Lowe,  Dorothy  Page,  Pinky  Tomlin,  Louise 
Henry,  Edward  Pawley,  Charles  Grapewin,  Bradley 
Page.  Arthur  Vinton,  Clyde  Wilson,  Charles  Judels. 

Melodrama  with  a  night  club  background. 
“King  Solomon  of  Broadway”  has  Edmund 
Lowe  as  its  best  bet.  Story,  which  sees  him  as 
partner  in  a  night  club  who  loses  it  in  card 
game,  which  has  partner  being  released  from 
prison,  then  coming  back  for  a  settlement  after 
the  game,  also  brings  in  a  romance  with  a 
night  club  entertainer  and  a  society  girl.  Show 
sticks  to  the  night  club  pattern,  manages  to 
keep  interest  even  though  material  isn't  fresh. 
Four  songs  by  Miss  Page  as  well  as  Pinky 
Tomlin  help.  Title  might  prove  an  interest¬ 
ing  detail  to  sell,  with  audiences  certain  to  get 
enough  entertainment  even  though  the  picture 
hits  few  high  spots. 

Estimate:  Entertaining  meller. 


_l  m  am u y 

Tne  Affair  of  Susan  (9034)  Comedy 

62m. 

Zasu  Pitts,  Hugh  O'Connell,  Walter  Catlett,  Tom 
Dugan,  Inez  Courtney,  James  Burke,  Mae  Busch,  Buster 
Phelps,  William  Pawley,  Irene  Franklin,  Dorothy  Granger. 

Programmer  that  has  little  besides  two  comedy 
names,  a  pleasant  theme,  nice  sentiment,  “The 
Affair  of  Susan”  won’t  make  much  impression. 
Two  people,  a  hero  who  works  in  an  automobile 
factory,  a  heroine  who  works  in  a  candy  fac¬ 
tory,  meet,  go  to  a  park,  have  a  good  time,  think 
they  won’t  see  each  other  again,  eventually  find 
they  live  in  the  same  boarding  house.  Inconse¬ 
quential,  having  little  except  the  comedy  leads, 
it  will  serve  in  neighborhood  audiences,  will  not 
hold  up  on  its  own. 

Estimate:  Run-of-the-mill. 


The  Throwback  (9041)  Western 

59m. 

Buck  Jones,  Muriel  Evans,  Eddie  Phillips,  Bryant 
Washburn,  Frank  LaRue,  George  Hayes,  Bib  Walker, 
Bobbie  Nelson,  Charles  K.  French,  Silver. 

With  the  story  having  the  hero  falsely  accused 
of  cattle  rustling,  “The  Throwback”  manages 
to  hold  interest,  will  turn  in  the  usual  satisfac¬ 
tory  returns  for  a  Buck  Jones  picture.  Hero 


Jones  comes  back  to  town  which  he  had  left 
years  before,  enters  a  rodeo,  is  falsely  accused 
because  of  dirty  work  by  his  enemies,  gets  out 
of  jail,  finds  the  real  bad  ’uns,  wins  the  girl. 
Made  in  the  usual  Buck  Jones  manner,  it  will 
satisfy. 

Estimate:  Okay  Jones  western. 


RADIO 


Family 

Freckles  (536)  Melodrama 

69m. 

Tom  Brown,  Virginia  Weidler,  Carol  Stone,  Lumsden 
Hare,  James  Bush,  Dorothy  Peterson,  Addison  Richards, 
Richard  Alexander,  George  Lloyd,  Louis  Natheaux,  Wade 
Boteler. 

With  no  unhealthy  excitement  as  lure,  no 
star  names  in  settings  laid  in  great  outdoors, 
story  by  Gene  Stratton-Porter,  this  is  distinctly 
neighborhood  family.  As  such,  it’s  swell.  Story 
is  simple,  human,  appealing ;  photography  is 
beautiful ;  direction  competent.  Virginia  Weid¬ 
ler,  as  precocious  little  girl,  is  treat  for  any 
audience.  Brown,  presumably  the  hero,  Carol 
Stone,  heroine,  are  mere  foils  in  delineation  of 
little  girl’s  character.  Brown  is  orphaned  boy, 
wandering  in  Colorado,  looking  for  job,  stops 
at  lumber  camp,  meets  Carol  Stone,  school 
teacher,  is  given  difficult  job  of  guarding  valu¬ 
able  lumber.  How  he  falls  in  love  with  teacher, 
“graduates”  from  tenderfoot  into  competent 
lumberman ;  how  band  of  criminals  hiding  in 
forest  after  bank  robbery  and  kidnapping  little 
Virginia  Weidler  test  Brown’s  mettle — this  is 
the  story,  mediocre  but  held  together  by  little 
Miss  Weidler’s  appealing  personality. 

Estimate:  Clean  family  stuff. 


Last  Days  of  Pompeii  Family 

1  r  Drama 

90m. 

Preston  Foster,  Basil  Rathbone,  David  Holt,  Alan 
Hale,  John  Wood,  Wyrley  Birch,  Gloria  Shea,  Frank 
Conroy,  William  V.  Mong,  Murray  Kinnell,  Henry  Kolker. 
Edward  Van  Sloan,  John  Davidson. 

Big  in  every  respect,  “Last  Days  of  Pompeii” 
must  be  sold  as  a  giant  spectacle,  a  great 
achievement.  Story  doesn’t  follow  Fulwer 
Lytton  lines,  but  is  an  original.  Story  thread 
finds  Marcus  seeking  power  after  he  loses  his 
family,  becoming  a  great  figure,  finally  realiz¬ 
ing  that  material  things  don’t  count.  Event¬ 
ually,  as  Vesuvius  erupts,  he  gives  his  life  to 
save  an  adopted  son.  In  addition,  several  other 
sub-plots  are  included,  but  picture’s  box  office 
ability  will  depend  on  smash  campaigns.  Per¬ 
formances  by  Preston  Foster,  Basil  Rathbone, 
John  Wood,  David  Holt  are  best,  with  good 
characterizations  by  many  others.  Possessing 
all  elements  that  help  sell,  the  picture  is  one 
of  the  biggest  to  emerge  from  RKO,  should 
get  that  recognition  from  all  exhibitors. 

Estimate:  Big  every  way. 


STATE  RIGHTS 


Fighting  Caballero  (Superior)  Western 

60m. 

Rex  Lease,  Dorothy  Gulliver,  Earl  Douglas.  George 
Cheeseboro.  Wally  Wales,  Artie  Ortego,  Robert  Walker. 

Western  with  a  mining  background,  “Fighting 
Caballero”  is  average  open  air  fare.  Heroine 
owns  a  mine,  is  saved  many  times  by  the  hero 
known  as  the  fighting  caballero.  Through  his 
help,  the  bad  gang  is  ousted,  love  conquers  all. 
Western  buyers  will  be  satisfied  as  will  the 
kiddies. 

Estimate:  Average  western. 

(See  next  page ) 


INDEX  TO 
ADVERTISERS 


American  Heating  and  Ventilat¬ 
ing  .  35 

American  Seating  Corporation....  28 

Apex  Garage  .  18 

Berlo  Vending  Company .  32 

Harry  Brodsky  Decorating  Com¬ 
pany  .  35 

Business  Machinery  Company  ....  35 
First  Division  Exchanges,  Inc. 

Front  Cover 

GB  .  17 

General  Register  Corporation .  18 

Hardwick  and  Magee  Company....  35 

Edward  R.  Harris  .  35 

Horlacher  Delivery  Service,  Inc.  .  30 

M.  Krakovitz  and  Sons,  Co .  35 

Liberty  Pictures  .  27 

March  of  Time .  31 

Mascot  Pictures  Corporation  ...  8,  9 
Metro-Goldwyn-Mayer 

Inside  Front,  Back  Covers 
National  Penn  Printing  Company  33 
National  Petroleum  Company  35 
National  Theatre  Supply  Company  36 

Novelty  Scenic  Studios,  Inc .  35 

Paramount  Decorating  Company, 

Inc .  35 

Geraldine  S.  Porter .  36 

Quality  Premium  Distributors, 

Inc .  35 

RCA  Photophone  .  42 

Republic  Pictures  Corporation _  5 

RKO  Radio  Pictures  .  6,  7,  10,  11 

Sentry  Safe  Control  .  32,  33,  35 

Edward  Sherman  .  19,  32 

S.  O.  S.  Corporation .  36 

David  Supowitz  .  33,  35 

Thalheimer  and  Weitz .  34 

Typhoon  Air  Conditioning  Com¬ 
pany  .  35 


United  Artists  .  3,  4,  21,  22 

Voigt  Lighting  .  35 


The  smart  theatre  owner  will  find  listed 
here  numerous  services  which  will 
interest  him  during  the  successful 
operation  of  his  showhouse.  Each  com¬ 
pany  is  an  authority  in  its  field  and 
through  long  experience  has  proved 
reliable  and  trustworthy. 

Tell  Our  Advertisers 
You  Sa  w  It  In 

The  Philadelphia 
Exhibitor 


42 


THE  PHILADELPHIA  EXHIBITOR 


Adult 

Night  Cargo  Melodrama 

66m. 

Jacqueline  Wells,  Lloyd  Hughes,  Walter  Miller.  Car- 
lotta  Mcnti,  Lloyd  Whitlock,  George  Regas,  Jimmy 
Aubrey,  John  Ince. 

Melodrama  with  a  tropical  background, 
“Night  Cargo”  is  suited  for  neighborhoods, 
being  deficient  in  what  bigger  houses  need. 
Though  a  man  and  a  native  woman  try  to  break 
up  the  romance  between  hero,  heroine,  love 
finally  wins,  even  though  a  murder  suspicion 
is  placed  on  the  heroine.  With  the  usual  tropi¬ 
cal  background,  heavy,  etc.,  the  show  has  a  title 
that  might  prove  interesting  but  otherwise  has 
little  to  make  it  stand  out.  Twin  billers  can  use 
it. 

Estimate:  Average  inde  meller. 


Family 

The  Great  Manta  Melodrama 

6om. 

Ba-ry  Norton,  Mary  Carr,  Jack  Del  Rio,  BLncha 
Mehaffey,  Bill  Lemuels,  Ann  Barton,  Terry  Grey. 

Composite  picture  in  that  a  long  clip  devoted 
to  the  capture  of  a  giant  manta  was  inserted 
into  a  coast  made  show,  “The  Great  Manta 
is  only  valuable  for  whatever  exploitation 
values  come  with  it.  Hollywood  portion  can  t 
be  compared  to  the  fight  capturing  the  giant 
manta.  A  white  man  goes  native.  There 
is  a  sea  captain’s  son.  Both  love  the  same  girl. 
With  fishing  parties,  moonlight  scenes,  dances, 
the  show  is  short  in  the  Hollywood  division, 
should  be  sold  only  for  the  fish  scenes. 

Estimate:  Only  for  bally. 


Family 

Trails  of  the  Wild  (Conn)  Action  Drama 

58m. 

Kermit  Maynard,  Billie  Seward,  Monte  Blue.  Theo¬ 
dore  Von  Eltz,  Fuzzy  Knight,  Roger  Williams,  John 
Elliott,  Wheeler  Oakman,  Robert  Grazer,  Charles 
Delaney. 

Royal  Northwest  Mounted  policeman  May¬ 
nard  is  sent  after  kidnappers,  also  aims  to  find 
his  pal’s  murderer.  Before  it  is  all  over,  not 
only  has  he  completed  the  dual  job,  but  he  has 
also  won  the  kidnapped  man’s  daughter.  Pro¬ 
duced  by  Maurice  Conn,  with  excellent  outdoor 
shots,  with  plentiful  action.  “Trails  of  the 
Wild”  will  satisfy  action  lovers. 

Estimate:  Usual  okay  action  drama. 


PREFERRED 


Family 

Hot  Off  the  Press  (Victory)  Melodrama 

57  m. 

Jack  LaRue,  Virginia  Pine,  Monte  Blue,  Fuzzy  Knight, 
Fred  Kelsey,  Ed  Hearn,  James  C.  Morton,  Mickey  Rent- 
schler,  William  Gould,  Gordon  Griffith. 

Red  blooded  melodrama  with  a  newspaper 
circulation  war  as  a  background,  “Hot  Off  the 
Press”  is  fast  from  the  first  minute,  will  please 
blood  and  thunder  fans  everywhere.  Hero 
LaRue  quits  the  first  newspaper  as  circulation 
manager  when  he  doesn’t  like  the  sheet’s 
methods,  goes  over  to  a  crusading  paper,  event¬ 
ually  exposes  the  first  newspaper  publisher  as 
crook  who  wants  to  turn  the  election  so  he  can 
get  certain  contracts.  Including  a  nice  romance, 
human  interest,  some  swell  fights,  “Hot  Off  the 
Press”  doesn’t  waste  a  minute,  winds  up  with  a 
rousing  finish  that  should  please.  Particularly 
good  is  Fuzzy  Knight's  comedy,  with  plenty 
funny  moments. 

Estimate:  Rip  roaring  meller. 


Family 

Skybound  (Pu  ritan)  Action  Drama 

57m 

Lloyd  Hughes,  Lona  Andre,  Eddie  Nugent,  Grant  With¬ 
ers,  Mildred  Clare,  John  Cowell,  Duvaland  Tregg. 

With  a  border  patrol  background,  “Sky 
bound's”  best  moments  are  in  the  air.  Some 
sweeping  air  photography  will  help  sell  the 
show.  Plot  has  the  hero  the  air  patrol  captain, 
stopping  smuggling.  His  brother  gets  in  a  fight, 
thinks  he  has  killed  a  man,  teams  up  with  the 
crooked  element  to  fly  in  certain  goods,  changes 
his  mind,  winds  up  with  the  brother,  finally 
shooting  down  the  chief  flying  smuggler.  Pic¬ 
ture  is  strong  on  air  stuff,  with  the  romance 
being  subordinated.  Action  lovers  who  like  to 
see  good  flying,  spectacular  photography,  fights, 
will  be  pleased. 

Estimate:  Sell  the  air  stuff. 


FOREIGN 


Iceland  Fisherman  Drama 

70m. 

Yvette  Gilbert.  Thorny  Bourdelle,  Marguerite  Wein- 
tenberger,  Blanche  Beaume. 

French  made  picture,  with  English  titles,  this 
should  prove  best  for  art  type  or  better  class 
houses.  Cast  turns  in  a  good  job.  Story  has  a 
daughter  of  a  rich  family  marrying  a  French 
fisherman.  Two  have  their  honeymoon,  with 
the  husband  then  going  on  the  fishing  boat  to 
Iceland  waters.  Boat  is  lost  following  a  good 
catch.  Main  interest  is  in  characterizations  as 
well  as  photography.  Not  for  domestic  audi¬ 
ences,  this  can  prove  interesting  for  smarter 
movie  goers. 

Estimate:  Restricted. 


Russian 

Peasants  Drama 

1 04m. 

E.  Younger.  A.  Petrov,  B.  Poslavsky,  others. 

One  of  the  better  Russian  importations  in 
many  months,  this  is  good  picture  making,  con¬ 
sidering  the  technical  end.  That  it  contains 
propaganda  can’t  be  doubted.  With  a  native 
cast,  the  story  tells  how  the  new  farm  system 
pushes  on  against  opposition  from  those  who 
have  become  used  to  the  old  kulak  system.  Well 
photographed,  well  directed,  it  is  suited  only  for 
class-art  type  houses  whose  clientelle  will  ap¬ 
preciate  it.  Technically,  it  is  a  triumph. 

Estimate:  For  art  type  theatres. 


Hungarian 

Seeing  Hungary  Travelogue 

54m. 

Tr  velcque  which  takes  the  onlooker  through  many 
parts  of  Hungary. 

Aided  by  a  good  musical  score  as  well  as  nice 
photograph,  this  travelogue  through  all  Hungar¬ 
ian  areas  is  interesting,  should  be  a  nice  added 
attraction  for  theatres  whose  patrons  like 
scenics.  English  subtitles  help  a  bit,  but  main 
interest  is  in  the  splendid  photography. 

Estimate:  Nice  travel  stuff. 


What  Do  You  Think? 

It  is  the  aim  of  this  publication  to  give  its  readers 
every  possible  service.  Revision  of  the  page  is  an 
attempt  to  offer  a  concise  reviewing  form  that  will 
help  every  exhibitor.  Your  suggestions  and  criticisms 
are  welcomed.  Write  in  now  and  tell  us  whether 
you  like  this  or  not. 


SERVICE 

AS  YOU  WANT  IT 


Effective  October  1,  we  offer 
service  and  maintenance  for 
the  full  period  of  the  deferred 
payments.  This  offering  is 
made  in  response  to  the  de¬ 
mand  from  exhibitors.  They 
have  found  by  experience 
that  RCA  Photophone  service 
is  not  only  the  most  effective 
but  also  the  least  expensive 
form  of  protection  they  can 
buy.  It  is  an  assurance  that 
the  show  will  go  on  with 
the  minimum  interruption. 

• 

^  Quick  to  get  on  the 
job,  swift  to  finish  the  job, 
and  expert  to  do  it  abso¬ 
lutely  right,  RCA  Photo¬ 
phone  service  and  main¬ 
tenance  men  set  service 
standards  for  the  industry. 


PHOTOPHONE 

RCA  TRANS  LUX  •  RCA  SONOTONE 

RCA  MANUFACTURING  CO.,  INC. 
CAMDEN  •  NEW  JERSEY 


A  Radio  Corporation  of  America  Subsidiary 


THE  CHECK-UP 


The  best  reference  department  in  the  industry  .  .  . 
Concise  and  up-to-date  .  .  .  Placing  at  the  exhibitor’s 
fingertips  all  he  needs  to  know  about  each  picture. 


Included  are  production  number,  whether  adult  or 
family  appeal,  title,  type  of  picture,  cast,  estimate  as 
carried  in  6-Pt.  Review,  running  time  and  when  reviewed. 
For  example:  50S— A— EVELYN  PRENTICE— MD— 
Myrna  Loy,  William  Powell,  Una  Merkel,  Isabel  Jewell, 
Cora  Sue  Collins,  Jack  Mulhall — All  Powell-Loy — 78m 
— Nov.  means  production  number  is  508,  story  is  of 
adult  appeal  rather  than  family,  title  is  Evelyn  Prentice, 
It  is  a  melodrama  (MD),  cast  has  five  stars  and  featured 
leads,  estimate  called  It  All  Powell-Loy,  It  runs  78 
minutes  and  it  was  reviewed  In  November.  Pictures 


Published  Every  Issue 

KEY  TO  TYPE  OF  PICTURE 


AD — Action  Drama 
C — Comedy 
CD — Comedy  Drama 
COD — Costume  Drama 
CL — Classical  Drama 
D — Drama 
F — Farce 


MD — Melodrama 
MU — Musical 
MY — Mystery 
0 — Operetta 
RD — Realistic  Drama 
SP — Spectacle 
W — Western 


listed  are  playing  currently,  about  to  be  released  or  in 
production  stage.  As  new  information  is  gained,  it  will 
be  added.  This  department  will  appear  in  each  issue. 
Save  all  issues  to  keep  a  complete  file  for  as  new  data 
is  added,  old  will  be  discarded.  Read  the  review  first 
in  6-Point  Reviews  and  checkup  here  later.  If  there 
is  variance  in  running  time,  it  is  because  of  censor  con¬ 
ditions  or  later  cutting.  Check  with  your  exchange 
to  make  certain.  No  release  dates  are  included  as  these 
vary  in  territories. 


Columbia 

5007— F— SHE  MARRIED  HER  BOSS— C— Claudette  Colbert, 
Melvyn  Douglas,  Michael  Bartlett,  Jean  Dixon — Topnotch 
comedy — 92  m. — 2 -Aug. 

5012—  F— THE  GIRL  FRIEND— C— Jack  Haley,  Ann  Sothern, 

Roger  Pryor,  Thurston  Hall — Pleasant  summer  fare - 69m. — 

1-Aug. 

5013—  F— THE  BLACK  ROOM— MD— Boris  Karloff,  Marian 

Marsh,  Robert  Allen - To  be  sold - 72m. - I -Aug. 

5021— F— AFTER  THE  DANCE — MD — Nancy  Carroll,  George 
Murphy,  Thelma  Todd,  Jack  LaRrue — Program — 70m. — 2- 
Aug. 

5024— F— CHAMPAGNE  FOR  BREAKFAST— D— Mary  Carlisle, 

Hardie  Albright,  loan  Marsh - So-so — 67m. - 2-July. 

5  02  6— F— SUPERSPEED— AD— Florence  Rice,  Preston  Foster, 

Mary  Carlisle - Weak - 55m. - 2-Sept. 

5028— F— TOGETHER  WE  LIVE— MD— Ben  Lyon,  Sheila  Man¬ 
ners,  Esther  Ralston,  Wera  Engels - Program - 70m. - 2-Sept. 

5031— F— THE  PUBLIC  MENACE— MD—J  ean  Arthur,  George 

Murphy,  Douglas  Dumbrille,  Victor  Killian - Program  meller - 

73m. —  I  -Oct. 

5033— F— ATLANTIC  ADVENTURE— CD— Nancy  Carroll,  Lloyd 
Nolan,  Harry  Langdon — Program — 70m. —  1-Sept. 

5035— F— THE  UNKNOWN  WOMAN— MD— Marian  Marsh,  Rich¬ 
ard  Cromwell,  Arthur  Hohl,  Robert  Middlemass,  Nana  Bryant, 
Henry  Armetta — Fair — 60m. — 2-June. 

5208— F— RIDING  WILD— W— Tim  McCoy,  Billie  Seward,  Niles 
Welch — Usual  okay  McCoy — 57m. — 2-July. 

6201—  F— WESTERN  FRONTIER— W— Ken  Maynard,  Lucille 
Brown,  Nora  Lane — Okay  western — 57m. —  I -Sept. 

- F - RICH  GIRL’S  FOLLY — CD - George  Raft,  Joan  Bennett, 

Walter  Connelly,  Billie  Burke,  Lloyd  Nolan - Good  job - 89m. 

- 1  -Oct. 

5006— A  FEATHER  IN  HER  HAT— Pauline  Lord,  Victor  Varconi, 
Billie  Burke,  Lois  Hayward,  Basil  Rathbone. 

6033 — GUARD  THAT  GIRL — Florence  Rice,  Barbara  Kent,  Robert 
Allen,  Ward  Bond. 

6202—  HEIR  TO  TROUBLE— Ken  Maynard,  Joan  Perry. 

—CRIME  AND  PUNISHMENT— Edward  Arnold,  Peter  Lorre. 
Douglas  Dumbrille,  Marian  Marsh,  Tala  Birell,  Gene  Lock¬ 
hart,  Elizabeth  Risdon,  Robert  Allan. 

— GRAND  EXIT — Edmund  Lowe,  Ann  Sothern,  Onslow 
Stevens. 

—ONE  WAY  TICKET— Lloyd  Nolan,  Peggy  Conklin,  Gloria 
Shea,  Walter  Connolly,  Edith  Fellows. 

—THE  CASE  OF  THE  MISSING  MAN— Roger  Pryor,  Joan 
Perry,  Arthur  Hohl. 

—SONG  OF  THE  DAMNED— Victor  Jory,  Norman  Foster, 
Florence  Rice. 

— TWAIN  SHALL  MEET — Ken  Maynard,  Geneva  Mitchell, 
Betty  Blythe,  Ward  Bond. 

First  Division 

4001— F— JAVA  HEAD— D— Elizabeth  Allen,  John  Loder,  Anna 

May  Wong,  Edmund  Gwenn - The  tops,  but  it  must  be  sold - 

68m. - 1  -Oct. 

4003—  F— HONG  KONG  NIGHTS— MD— Tom  Keene,  Wera 

Engels,  Warren  Hymer,  Cornelius  Keefe - Fast  moving  meller 

- 59m. - 1  -Oct. 

4010 - A - MIMI - MD - Gertrude  Lawrence,  Douglas  Fairbanks, 

Jr.,  Diana  Napier - Metropolitan  main  stem  only - 98m. - 2- 

June. 

4032—  F — DEATH  FROM  A  DISTANCE  (Unseen  Death)— MY— 

Russell  Hopton,  Lola  Lane - Interesting - 68m. - 2-July. 

4033 —  F — THE  GIRL  WHO  CAME  BACK  (Her  Comeback)— D — 

Shirley  Grey,  Sidney  Blackmer - Holds  interest - 66m. - 1- 

July. 

4034 - Fi — SOCIETY  FEVER— C— Lois  Wilson,  Lloyd  Hughe®, 

Hedda  Hooper.  C-» inn  Williams,  Grant  Withers — Neighborhood 

stuff — 67m.— 1 -Oct.  J 


4035 - F - HAPPINESS  C.  O.  D. - CD - Donald  Meek,  Edwin  Max¬ 
well,  Polly  Ann  Young,  Irene  Ware — Program  inde — 68m. - 

1-Oct. 

4039 — A — CONDEMNED  TO  LIVE  (Life  Sentence) — MD — Ralph 

Morgan,  Maxine  Doyle,  Pedro  de  Corboda,  Russell  Gleason - 

Exploitable — 60m. —  1  -Oct. 

- FALSE  PRETENSES - Sidney  Blackmer,  Irene  Ware,  Russell 

Hopton,  Betty  Compson,  Ed  Gargan,  Lucy  Beaumont. 

- MURDER  AT  GLEN  ATHOL — John  Miljan,  Irene  Ware, 

Barry  Norton,  Betty  Blythe. 

First  National-Warners 

804 _ F — BROADWAY  GONDOLIER — MU — Dick  Powell,  Joan 

Blondell,  Adolphe  Menjou,  Louise  Fazenda,  Four  Mills  Broth¬ 
ers,  Ted  FioRito  and  band — Knockout — 98m. — 2-July — (W). 

812 - F - FRONT  PAGE  WOMAN - CD - Bette  Davis,  George 

Brent,  Roscoe  Ates — Fair  program — 81m. — 2-July — (FN). 
813 — F — DON’T  BET  ON  BLONDES — CD — Warren  William, 
Claire  Dodd,  Guy  Kibbee — Good  summer  fare - 60m. — 2-July 

—  (W). 

818 — F — GOING  HIGHBROW — C — Zasu  Pitts,  Edward  Everett 
Horton,  Guy  Kibbee,  June  Martel — Sell  laughs — 67m. —  I -July 
(W). 

820 — F — WE’RE  IN  THE  MONEY — C - Joan  Blondell,  Glenda 

Farrell,  Hugh  Herbert,  Ross  Alexander,  Henry  O'Neill, 
Hobart  Cavanaugh,  Phil  Regan — Topnotch  comedy — 65m. — 
1-Aug — (W). 

865 - F - BRIGHT  LIGHTS - CD - Joe  E.  Brown,  Ann  Dvorak, 

Patricia  Ellis,  Joe  Cawthorn — Better  than  usual  Brown — 85m. 

—  1-Aug. —  (FN). 

866— F - THE  IRISH  IN  US— C - James  Cagney,  Pat  O’Brien, 

Olivia  DeHavilland,  Frank  McHugh,  Allen  Jenkins — Socko - 

83  m. —  1-Aug. —  (FN) . 

905 — F - PAGE  MISS  GLORY - C - Marion  Davies,  Pat  O’Brien, 

Dick  Powell,  Mary  Astor,  Patsy  Kelly — Okay  comedy — 91m. 
— 2-July —  (Cosmopolitan) . 

908 — F — SPECIAL  AGENT — MD — Bette  Davis,  George  Brent, 

Ricardo  Cortez,  Jack  LaRue,  Henry  O’Neill - Exploitation 

stuff - 78m. - 1  -Sept. - Cosmopolitan - (W)  . 

9  1  8 — ‘F — LITTLE  BIG  SHOT — CD — Sybil  Jason,  Glenda  Farrell, 
Robert  Armstrong,  Edward  Everett  Horton,  Jack  LaRue — New 
child  find — 80m. — 2 -Aug. —  (W). 

9  I  9 — F - 1  LIVE  FOR  LOVE - C - Everett  Marshall,  Dolores  Del 

Rio,  Hobart  Cavanaugh,  Guy  Kibbee,  Allen  Jenkins,  Berton 

Churchill,  Don  Alvarado - Sell  Marshall - 64m. - 1-Oct. - 

(W.) 

920— F— PERSONAL  MAID’S  SECRET - CD— Warren  Hull,  Mar¬ 
garet  Lindsay,  Ruth  Donnelly.  Frank  Albertson,  Anita  Louise - 

Fair  program — 60m. —  1-Oct. —  (W.) 

952— F — SHIPMATES  FOREVER— CD— Dick  Powell,  Ruby 

Keeler,  Lewis  Stone,  Ross  Alexander,  John  Arledge - Money 

show - 1  1  1  m. - - 1-Oct. - (FN.) 

966 —  F— CASE  OF  THE  LUCKY  LEGS — MY— Warren  William, 

Genevieve  Tobin,  Patricia  Ellis,  Lyle  Talbot,  Allen  Jenkins, 
Peggy  Shannon - Plenty  laughs - 7  7m. - 1-  Oct.— (FN.) 

967 —  F— THE  GOOSE  AND  THE  GANDER— C— Kay  Francis, 

George  Brent,  Claire  Dodd,  Genevieve  Tobin - Satisfactory 

program - 72m. - 2-Aug - (FN)  . 

968 - F - THE  PAY  OFF - AD - James  Dunn,  Claire  Dodd, 

Patricia  Ellis,  Alan  Dinehart,  Frankie  Darro — Good  program - 

68m.— 1-Oct.— (FN.) 

909 - DR.  SOCRATES - Paul  Muni,  Ann  Dvorak,  Barton  Mac- 

Lane,  Grace  Stafford - (W.) 

- CAPTAIN  BLOOD - Errol  Flynn,  Lionel  Atwill,  Ross  Alex¬ 
ander,  Olivia  DeHaviland,  David  Torrence,  George  Hassell, 
Frank  McGlynn,  Sr.,  Forrester  Harvey,  Guy  Kibbee,  Robert 
Barratt. 

—A  MIDSUMMER  NIGHT’S  DREAM— James  Cagney,  Dick 
Powell,  Joe  E.  Brown,  Jean  Muir,  Verree  Teasdale,  lan  Hunter. 
Hugh  Herbert,  Anita  Louise,  Victor  Jory,  Mickey  Rooney 

—  (W) 


For  the  sake  of ’accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


THE  CHECKUP— l-October-35 


An  EXHIBITOR  Service 


- ENEMY  OF  MAN - Paul  Muni,  Josephine  Hutchinson,  Anita 

Louise,  Fritz  Lieber,  Henry  O’Neill,  Porter  Hall,  Donald 
Woods,  Halliwell  Hobbes. - (FN.) 

— HARD  LUCK  DAME — Bette  Davis,  Franchot  Tone,  Mar¬ 
garet  Lindsay,  Alison  Skipworth,  John  Eldredge - (FN.) 

- MISS  PACIFIC  FLEET - Joan  Blondell,  Glenda  Farrell,  Hugh 

Herbert,  Warren  Hull,  Allen  Jenkins - (W.) 

— MOONLIGHT  ON  THE  PRAIRIE — Dick  Foran,  Sheila 
Mannors. 

— A  PRESENT  FROM  MARGATE — Josephine  Hutchinson, 
Warren  William. 

— THE  MURDER  OF  DR.  HARRIGAN — Lynn  Acker,  Ricardo 
Cortez,  Frank  Reicher,  Mary  Astor,  Lyle  Talbot. 
—BROADWAY  HOSTESS— Wini  Shaw,  Phil  Regan,  Gene¬ 
vieve  Tobin,  Lyle  Talbot,  Fred  Kohler,  Allen  Jenkins. 

— FRISCO  KID — James  Cagney,  Margaret  Lindsay,  George  E. 
Stone,  Ricardo  Cortez,  Donald  Woods. 

—I  FOUND  STELLA  PARRISH— Paul  Lukas,  Kay  Francis, 
Ian  Hunter. 

—STARS  OVER  BROADWAY— Pat  O’Brien,  James  Melton, 
Phil  Regan,  Jane  Froman,  Jean  Muir,  Frank  McHugh. 

GB 

3501 — F — 39  STEPS - MY — Robert  Donat,  Madeleine  Carroll, 

Godfrey  Tearle - Should  please — 79m. — 2-July. 

3503— A— THE  CLAIRVOYANT— MD— Claude  Rains,  Fay  Wray, 
Jane  Baxter,  Jack  Raine — No  trouble  anywhere  with  adults — 
73m. — 2-June. 

3509— F— ALIAS  BULLDOG  DRUMMOND— CD— Jack  Hulbert, 
Fay  Wray — Fair — 63m. — 2-Aug. 

Liberty 

— F— THE  OLD  HOMESTEAD— MU— Mary  Carlisle,  Law¬ 
rence  Gray,  Dorothy  Lee,  Willard  Robertson,  Eddie  Nugent, 
Fuzzy  Knight — Good  job— 70m. —  1-Aug. 

— F — BORN  TO  GAMBLE — D — Onslow  Stevens,  H.  B.  War¬ 
ner,  Maxine  Doyle,  Lois  Wilson — To  be  sold — 69m. —  1-Aug. 

F - DIZZY  DAMES - C - Marjorie  Rambeau,  Lawrence 

Grey,  Florine  McKinney,  Fuzzy  Knight — Entertains — 65m. — 
2-June. 

Majestic 

F — RECKLESS  ROADS — MD — Judith  Allen,  Regis  Toomey, 
Lloyd  Hughes,  Ben  Alexander,  Matthew  Betz — Good  family, 
nabe — 60m. —  1  -Aug. 

—A— MOTIVE  FOR  REVENGE — MD — Don  Cook,  Irene 
Hervey,  Doris  Lloyd — Strong  melodrama — 60m. —  1 -ApriL 

Mascot 

F - WATERFRONT  LADY — MD — Ann  Rutherford,  Barbara 

Pepper,  Frank  Albertson,  Grant  Withers,  Jack  LaRue - Buildup 

for  a  new  name — 68m. —  1 -Oct. 

— F — HARMONY  LANE — MU — Douglas  Montgomery,  Evelyn 
Venable,  Adrienne  Ames,  Joe  Cawthorn,  William  Frawley, 

Cora  Sue  Collins — Good  everywhere - 84m. - 1 -Sept. 

— F— THE  ADVENTURES  OF  REX  AND  RINTY — Serial  in 
12  episodes,  with  a  30m.  episode  to  start  with  Rex  and  Rinty 
as  leads - Usual  okay  serial - 1 -Sept. 

— F— THE  HEADLINE  WOMAN— MD— Heather  Angel,  Jack 
LaRue,  Roger  Pryor,  Ford  Sterling,  Conway  Tearle — Decid¬ 
edly  okay — 78m. — 2-May. 

— F— LADIES  CRAVE  EXCITEMENT— MD— Norman  Foster, 

Evalyn  Knapp,  Esther  Ralston,  Eric  Linden,  Purnell  Pratt - 

Topnotch  inde - 67m. - 1-July. 

— F— STREAMLINE  EXPRESS— MD— Victor  Jory,  Evalyn 

Venable,  Esther  Ralston,  Ralph  Forbes — Satisfactory - 69m. - 

2-Sept. 

CONFIDENTIAL — Donald  Cook,  Evalyn  Knapp,  Warren 
Hymer,  J.  Carrol  Naish,  Theodore  Von  Eltz,  Edward  Hearn. 

Metro 

505 - F - O’SHAUGHNESSY’S  BOY— D— Wallace  Beery,  Jackie 

Cooper,  Spanky  McFarland,  Sara  Haden — Another  strong 
Metro  grosser - 96m. - 1-Oct. 

511 — A — MAD  LOVE — MD — Peter  Lorre,  Colin  Clive,  Frances 

Drake - For  horror  followers - 81m. - 2-July. 

512  F  I  LIVE  MY  LIFE - CD - Joan  Crawford,  Brian  Aherne, 

Aline  MacMahon,  Eric  Blore,  Fred  Keating - Smart  money  pic¬ 

ture — 90m. —  1-Oct. 

520— F— BONNIE  SCOTLAND— C— Laurel  and  Hardy,  June 
Lang,  Anne  Grey,  William  Janney — Sell  Laurel-Hardy — 90m. 
—  1-Aug. 

528— F — ESCAPADE — CD — William  Powell,  Luise  Rainer,  Vir¬ 
ginia  Bruce,  Mady  Christians,  Reginald  Owen — Buildup  for 
a  new  find — 94m. — 2-July. 


601 —  F— BROADWAY  MELODY  OF  1936 — MU — Jack  Benny, 
Eleanor  Powell,  Robert  Taylor,  Sid  Silvers,  Una  Merkel — Big 
exploitation  opportunity — 1  10m. —  1 -Sept. 

602 —  F — CHINA  SEAS — MD — Wallace  Beery,  Clark  Gable,  Jean 

Harlow,  Lewis  Stone - Big  number - 93m. - 2-July. 

611— F — WOMAN  WANTED — MD — Maureen  O’Sullivan,  Joel 
McCrea,  Lewis  Stone,  Louis  Calhern — Program  melodrama — 
78m. —  1  -Aug. 

613 — F — THE  BISHOP  MISBEHAVES — CD— Edmund  Gwenn, 
Maureen  O’Sullivan,  Lucille  Watson,  Reginald  Owen,  Dudley 
Digges,  Norman  Foster — Smart  program — 80m. —  1-Oct. 

6  I  4 — F — PURSUIT — AD — Chester  Morris,  Sally  Eilers,  Scotty 
Beckett,  Henry  Travers — Program — 65m. — 2-Aug. 

625 - F— HERE  COMES  THE  BAND - MU - Ted  Lewis  and  band, 

Virginia  Bruce,  Ted  Healy,  Nat  Pendleton,  Spanky  McFarland 
— Plenty  to  sell — 77m. — 2-Aug. 

63  8— F— ANNA  KARENINA— D— Greta  Garbo,  Fredric  March, 
Freddie  Bartholomew,  Maureen  O'Sullivan — Impressive — 85m. 

- 2-July 

529— THE  BLACK  CHAMBER — William  Powell,  Binnie  Barnes, 
Lionel  Atwill. 

536— MUTINY  ON  THE  BOUNTY — Clark  Gable,  Franchot  Tone, 
Charles  Laughton. 

615—  THE  PERFECT  GENTLEMAN— Heather  Angel,  Frank  Mor¬ 
gan,  Cicely  Courtneidge,  Herbert  Mundin,  Henry  Stephenson. 

6 1 6—  CHISELLING  CHISELLERS— Jack  Benny,  Una  Merkel, 
Mary  Carlisle,  Harvey  Stephens,  Ted  Healy,  Nat  Pendleton, 
Shirley  Ross,  Stuart  Erwin. 

644 — A  NIGHT  AT  THE  OPERA - Groucho,  Harpo  and  Chico 

Marx,*  Kitty  Carlisle,  Allen  Jones,  Margaret  Dumont. 

— RIFF  RAFF — Jean  Harlow,  Spencer  Tracy,  Joseph  Calleia, 
Una  Merkel,  Allen  Jenkins,  Roger  Imhof,  J.  Farrell  MacDon¬ 
ald,  George  Givot. 

— A  TALE  OF  TWO  CITIES — Ronald  Colman,  Donald  Woods, 
Elizabeth  Allan,  Mitchell  Lewis,  Reginald  Owen,  Basil  Rath- 
bone,  Walter  Catlett,  H.  B.  Warner,  Dudley  Digges. 

— ROBIN  HOOD  OF  EL  DORADO — Warner  Baxter,  Ann 
Loring,  Margo,  Bruce  Cabot,  William  Henry,  J.  Carrol  Naish, 
Francis  MacDonald. 

— TARZAN  ESCAPES - Johnny  Weismuller,  Maureen  O’Sulli¬ 

van,  John  Buckler,  William  Henry,  Benita  Hume. 

— ROSE  MARIE — Nelson  Eddy,  Jeanette  MacDonald. 

Paramount 

344  7— F - THIS  WOMAN  IS  MINE— MD - Gregory  Ratoff,  Benita 

Hume,  Katherine  Sergava,  John  Loder — Restricted — 70m. — 
2-Sept. 

3450 — F — SMART  GIRL — C — Ida  Lupino,  Kent  Taylor,  Gail 
Patrick,  Joe  Cawthorn — Program - 75m. - 1-Aug. 

3452— F— ACCENT  ON  YOUTH— CD— Sylvia  Sidney,  Herbert 
Marshall,  Astrid  Allwyn — Smart  stuff — 85m. — 2-July. 

3501—  F— EVERY  NIGHT  AT  EIGHT— MU — George  Raft,  Alice 

Faye,  Frances  Langford,  Patsy  Kelly - Saleable - 75m. - 

1 - Aug. 

3502 —  F— WANDERER  OF  THE  WASTELAND— W— Dean  Jag- 

ger,  Gail  Patrick,  Edward  Ellis,  Benny  Baker,  Larry  Crabbe - 

Okay  western — 60m. —  1-Oct. 

3503—  F— ANNAPOLIS  FAREWELL— CD — Sir  Guy  Standing, 
Rosalind  Keith,  Tom  Brown,  Richard  Cromwell — Exploitation 
bet — 85m. —  1  -Sept. 

3504—  A— WITHOUT  REGRET— D— Kent  Taylor,  Elissa  Landi, 
Frances  Drake,  Paul  Cavanagh Strong  drama 75m. 

2- Aug.  |  f 

3505—  F— THE  LAST  OUTPOST— MD— Cary  Grant,  Gertrude 

Michael,  Claude  Rains,  Kathleen  Burke — Saleable 72m. — 

1-Oct. 

3506—  F— HOP  ALONG  CASSIDY— W— William  Boyd,  Paula 
Stone,  James  Ellison — Fine  western — 63m. — 2-Aug. 

3507—  F— HERE  COMES  COOKIE— F— Burns  and  Allen,  George 

Barbier,  Betty  Furness,  Andrew  Tombes — Usual  Burns-Alien 
- 65m. - 1  -Sent. 

3508 - F - THE  CRUSADES - SP - Loretta  Young,  Henry  Wil- 

coxon,  Katherine  DeMille,  Ian  Keith,  V.  Aubrey  Smith, 

William  Farnum - Industry  triumph - 134m.  (road  show 

length) - 2-Aug. 

3509— F— TWO  FOR  TONIGHT— C— Bing  Crosby,  Joan  Bennett, 
Ma  ry  Boland — Deoends  on  Crosbv - 60m. - 1 -Sept. 

3511—  F— THE  BIG  BROADCAST  OF  1936— MU — Jack  Oakie, 
George  Burns,  Grade  Allen,  Lvda  Roberti,  Wendy  Barrie, 
Henry  Wadsworth,  C.  Henry  Gordon,  Benny  Baker,  Bing 
Crosby,  Ethel  Merman,  Mary  Boland,  Charles  Ruggles,  Ina  Ray 
Hutton,  Amos  and  Andy — Swell  relaxation — 97m. —  1-Oct. 

3512—  F— THE  VIRGINIA  JUDGE— C— Walter  C.  Kelly,  Marsha 

Hunt,  Johnnv  Downs,  5tepin  Fetchit. — Enough  entertainment 
- 63m. - 1-Oct. 


[44. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


An  EXHIBITOR  Service 


THE  CHECKUP— l-October-35 


3513 —  F — TWO  FISTED — F — Lee  Tracy,  Roscoe  Karns,  Gail 
Patrick,  Kent  Taylor,  Grace  Bradley,  G.  B.  Huntley,  Jr. — Laugh 
program — 62m. —  1  -Oct. 

3510 — PETER  IBBETSON — Gary  Cooper,  Ann  Harding,  Ida 
Lupino,  Douglas  Dumbrille,  Ferdinand  Gottschalk. 

3514 —  LITTLE  AMERICA — Pictorial  record  of  the  Byrd  expedi¬ 
tion. 

— HANDS  ACROSS  THE  TABLE — Carole  Lombard,  Fred 
MacMurray,  Ralph  Bellamy,  Marie  Prevost,  Ruth  Donnelly, 
Katherine  DeMille.  . 

- THE  MILKY  WAY - Harold  Lloyd,  Veree  Teasdale,  Helen 

Mack,  Dorothy  Wilson,  William  Gargan,  George  Barbier,  Lionel 
Stander. 

— IT’S  A  GREAT  LIFE - Joe  Morrison,  Paul  Kelly,  Rosa¬ 

lind  Keith,  William  Frawley,  Chic  Sale,  David  Holt,  Baby 
Leroy,  Dean  Jagger. 

- SHIP  CAFE — Carl  Brisson,  Arline  Judge,  Mady  Christians, 

William  Frawley,  Inez  Courtney. 

— ANYTHING  GOES — Bing  Crosby,  Frank  Morgan,  Ethel  Mer¬ 
man,  Ida  Lupino,  Grace  Bradley. 

— SO  REID  THE  ROSE — Margaret  Sullavan,  Walter  Connolly, 
Randolph  Scott,  Elizabeth  Patterson,  Janet  Beecher. 

— COLLEGIATE — Joe  Penner,  Jack  Oakie,  Mack  Gordon, 
Harry  Revel,  Lynne  Overman,  Larry  Crabbe,  Ned  Sparks. 
—MILLIONS  IN  THE  AIR— Ida  Lupino,  Willie  Howard,  Ray 
Milland,  George  Barbier,  Benny  Baker. 

— ROSE  OF  THE  RANCHO — Gladys  Swartout,  H.  B.  Warner, 
John  Boles,  Charles  Bickford,  Willie  Howard,  Herb  Williams. 

— EAGLE’S  BROOD — William  Boyd,  Jimmy  Ellison,  Nana 
Martinez,  William  Farnum. 

—KLONDIKE  LOU— Mae  West,  Victor  McLaglen. 

Radio 

501—  F - LAST  DAYS  OF  POMPEII— D - Preston  Foster,  Basil 

Rathbone,  David  Holt,  Alan  Hale,  John  Wood,  Gloria  Shea - 

Big  every  way — 90m. - 1 -Oct. 

536 - F - FRECKLES - MD - Tom  Brown,  Virginia  Weidler,  Carol 

Stone,  Lumsden  Hare,  Dorothy  Peterson — Clean  family  stuff — 
69m. —  1  -Oct. 

53  7) — F — SHE — MD — Helen  Gahagan,  (Randolph  Scott*  Helen 
Mack,  Nigel  Bruce - Sell  it — 101  m. — 2-  July- 

539—  F— OLD  MAN  RHYTHM— MU— Buddy  Rogers,  Barbara 
Kent,  George  Barbier,  Grace  Bradley,  Betty  Grable — Summer 
musical  stuff — 85m. —  I -Aug. 

540 —  F — JALNA — D — Kay  Johnson,  lan  Hunter,  C.  Aubrey 
Smith,  Nigel  Bruce,  David  Manners,  Peggy  Wood — Class — 
75m.—  1-Aug. 

541 —  F — ALICE  ADAMS — CD — Katherine  Hepburn,  Fred  Mac¬ 
Murray,  Evelyn  Venable,  Fred  Stone. — Long,  but  okay  every¬ 
where — 97m. — 2-Aug. 

542 —  F — HOT  TIP — C — Jimmy  Gleason,  Zasu  Pitts,  Russell 
Gleason — Pleasant  program — 72m. —  1-Aug. 

601 —  F — TOP  HAT — MU — Fred  Astaire,  Ginger  Rogers,  Edward 

Everett  Horton,  Helen  Broderick - No.  1  show - 107m. - 

I  -Sept. 

602—  F— THE  RETURN  OF  PETER  GRIMM— D— Lionel  Barry¬ 
more,  Helen  Mack,  Donald  Meek,  Edward  Ellis,  George  Break- 
ston — Must  be  sold — 80m. —  1-Aug. 

603—  F— POWDERSMOKE  RANGE— W— Hoot  Gibson,  Harry 

Carey,  Bob  Steele,  Tom  Tyler,  Wally  Wales,  Boots  Mallory - 

Western  “Grand  Hotel” — 74m. —  1-Sept. 

604  F  HIS  FAMILY  TREE — CD — James  Barton,  Margaret  Cal¬ 
lahan,  Maureen  Delany — Spotty  program — 71m. —  1-Sept. 

606  F - HI  GAUCHO - MD - Steffi  Duna,  John  Carroll,  Rod 

LaRocque — So-so  program — 60m. - 2-Sept. 

544— THE  THREE  MUSKETEERS— Walter  Abel,  Paul  Lukas, 
Onslow  Stevens,  Moroni  Olsen,  Margot  Grahame,  Mary  Mac- 
Laren. 

605  THE  RAINMAKERS - Bert  Wheeler,  Robert  V^oolsey,  Dor¬ 

othy  Lee,  Berton  Churchill,  George  Meeker. 

607  TO  BEAT  THE  BAND — Roger  Pryor,  Helen  Broderick, 
Hugh  Herbert,  Eric  Blore,  Phyllis  Brooks,  Fred  Keating. 

608  - ANNIE  OAKLEY - Barbara  Stanwyck,  Preston  Foster,  Mel- 

vyn  Douglas,  Margaret  Armstrong,  Otto  Hoffman. 

609  TAMED — Ginger  Rogers,  George  Brent,  Alan  Mowbray, 
Grant  Mitchell,  Henry  Stephenson. 

610— I  DREAM  TOO  MUCH— Lily  Pons,  Henry  Fonda,  Paul  Por- 
casi,  Eric  Blore.  j  P 

614 - SYLVIA  SCARLETT - Katherine  Hepburn,  Natalie  Paley, 

Briane  Aherne,  Edmund  Gwenn. 

- HUSK - Preston  Foster,  Jane  Wyatt,  Moroni  Olsen,  James 

Gleason,  John  Arledge,  Arthur  Hohl,  Jane  Darwell,  Mischa 
Auer. 

—IT  HAPPENED  IN  HOLLYWOOD— Wallace  Ford,  Phyllis 
Brooks,  Edward  Burns,  Erik  Rhodes. 

—SEVEN  KEYS  TO  BALDP ATE— Gene  Ravmond,  Margaret 
Callahan,  Moroni  Olsen,  Eric  Blore,  Grant  Mitchell. 


Republic 

3502— F— FORBIDDEN  HEAVEN— CD - Charles  Farrell,  Char¬ 

lotte  Henry,  Beryl  Mercer — Family,  neighborhood — 78m. — 
1  -Sept. 

3507 —  F — TWO  SINNERS — D — Otto  Kruger,  Martha  Sleeper, 
Cora  Sue  Collins,  Minna  Gombell — Sell  the  women — 73m. — 2- 
Sept. 

3508—  F - CAPPY  RICKS  RETURNS - CD— Robert  Me  Wade,  Ray 

Walker,  Florine  McKinney,  Lucien  Littlefield - Okay  nabe - 

67m. —  1  -Oct. 

3541 — F — THE  CRIME  OF  -DR.  CRESPI — MD— Eric  Von  Stro 
heim,  Dwight  Frye,  Paul  Guilfoyle,  Harriet  Russell — Needs 
help — 63m. —  1  -Oct. 

3548 — F — FEDERAL  AGENT — MD — Bill  Boyd,  Irene  Ware,  Don 
Alvarado,  George  Cooper — Average  inde  meller — 58m. —  1- 
Jan. 

3556 — F — WESTWARD  HO — W — John  Wayne,  Sheila  Mannors, 
Frank  McGlynn,  Jr. — No.  1  everyway — 60m. —  1-Aug. 

3558— F — THE  NEW  FRONTIER — W — John  Wayne,  Muriel  Evans, 
Murdock  MacQuarrie — Okay  Wayne — 60m. —  1-Oct. 

3566  - F - TUMBLING  TUMBLEWEEDS - W - Gene  Autry,  Smiley 

Burnette,  Lucile  Brown — Okay — 61m. —  I -Sept. 

3567  - F - MELODY  TRAIL - W - Gene  Autry,  Ann  Rutherford, 

Smiley  Burnette - Another  good  Autry - 60m. - 1-Oct. 

3501 — THE  LEATHERNECKS  HAVE  LANDED — Lew  Ayres. 

3524 —  FORCED  LANDING — Onslow  Stevens,  Toby  Wing,  Esther 
Ralston,  Sidney  Blackmer,  Raymond  Hatton,  Eddie  Nugent, 
Barbara  Pepper. 

3525—  SPANISH  CAPE  MYSTERY — Helen  Twelvetrees,  Donald 
Cook,  Betty  Blythe,  Berton  Churchill. 

3532 - A  THOUSAND  DOLLARS  A  MINUTE— Roger  Pryor,  Leila 

Hyams,  Sterling  Holloway,  Edgar  Kennedy,  Edward  Brophy, 
Herman  Bing,  Arthur  Hoyt,  Franklyn  Pangborn,  Purnell  Pratt. 

3562 — LAWLESS  RANGE — John  Wayne,  Sheila  Mannors,  Frank 
McFlynn,  Jr.,  Yakima  Canutt. 

35  70 — RED  RIVER  VALLEY — Gene  Autry,  George  Cheseboro, 
George  Burton,  Charles  King. 

Monogram 

3002— F — THE  KEEPER  OF  THE  BEES — CD— Neil  Hamilton, 

Betty  Furness,  Emma  Dunn,  Edith  Fellowes — Nice  job - 76m. 

2-June. 

3019 — F — MAKE  A  MILLION — C — Charles  Starrett,  Pauline 
Brooks,  George  E.  Stone — Okay  nabe — 67m. —  1-July. 

3026— F — CHEERS  OF  THE  CROWD — C — Russell  Hopton,  Irene 
Ware,  Bradley  Page — Pleasant  program — 62m. —  1-Aug. 

20th  Century-Fox 

547 —  F — SILK  HAT  KID — CD — Lew  Ayres,  Mae  Clarke,  Paul 

Kelly - Program - 67m. - 2 -July. 

548 —  F — HARDROCK  HARRIGAN — MD — George  O’Brien,  Irene 
Hervey,  Fred  Kohler — Okay  job — 61m. — 2 -July. 

549 —  F— CURLY  TOP — CD — Shirley  Temple,  John  Boles, 

Rochelle  Hudson,  Rafaela  Ottiano,  Esther  Dale,  Jane  Darwell 
- Swell - 7  6m. —  1  -Aug. 

601—  F— IN  OLD  KENTUCKY— C — Will  Rogers,  Dorothy  Wil¬ 
son,  Bill  Robinson - Swell - 86m. - 2-July. 

602 —  F — THE  GAY  DECEPTION — Francis  Lederer,  Frances  Dee, 

Benita  Hume,  Lionel  Stander,  Alan  Mowbray - Good  job — - 

79m. - 1  -Sept. 

603 —  F — WELCOME  HOME — C — James  Dunn,  Arline  Judge, 

Ray  Walburn - Plenty  laughs - 72m. - 2 -July. 

604 —  F— REDHEADS  ON  PARADE — MU — John  Boles,  Dixie  Lee, 

Jack  Haley,  Ray  Walburn - Must  be  sold - 77m. - 1-Aug. 

605—  F — DRESSED  TO  THRILL — CD — Clive  Brook,  Tutta  Rolf, 

Nydia  Westman - So-so - 68m. - 2 -July. 

607 —  F — THUNDER  MOUNTAIN — W — George  O’Brien,  Barbara 

Fritchie,  Frances  Grant — Okay - 64m. - 1-Oct. 

608—  F— THE  FARMER  TAKES  A  WIFE— CD — Janet  Gaynor, 
Henry  Fonda,  Charles  Bickford,  Jane  Withers,  Slim  Summer¬ 
ville — Looks  okay — 91m. —  1-Iuly. 

609 —  F— HERE’S  TO  ROMANCE — CD— Nino  Martini,  Gene¬ 
vieve  Tobin,  Anita  Louise,  Reginald  Denny,  Mme.  Schumann- 
Heink — Sell  Martini — 85m. —  1 -Sept. 

6 1 0—  F— CHARLIE  CHAN  IN  SHANGHAI— MY— Warner  Oland, 

Irene  Hervey,  Charles  Locher — Okay  Chan — 68m. - 2-Sept. 

611 F — DANTE’S  INFERNO MD Spencer  Tracy,  Claire 

Trevor,  Alan  Dinehart,  Henry  B.  Walthall - To  be  sold - 88m. 

- 1-Aug. 

6 1 2—  F— STEAMBOAT  ROUND  THE  BEND— CD— Will  Rogers, 

Irvin  S.  Cobb,  Anne  Shirley,  Stepin  Fetchit — Okay - 96m. - 

1-Aug. 

613—  F— THUNDER  IN  THE  NIGHT— MY— Edmund  Lowe, 

Karan  Morley,  Paul  Cavanaugh - Familiar - 67m. - 2-July. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  hut  local  checking  is  absolute  insurance. 


45. 


THE  CHECKUP— l-October-35 


An  EXHIBITOR  Service 


6  I  4— F — THIS  IS  THE  LIFE — CD— Jane  Withers,  John  McGuire, 

Sally  Blane - Only  Withers - 68m. - 2-Sept. 

616— F— WAY  DOWN  EAST— MD— Rochelle  Hudson,  Henry 

Fonda,  Slim  Summerville,  Spring  Byington,  Andy  Devine - 

Saleable — 85  m. —  1  -Sept. 

- F - BALL  OF  FIRE — F - Alice  Faye,  Ray  Walker,  Bebe 

Daniels,  Mitchell  and  Durant - Program - 65m. - 1-Oct. 

- F - NAVY  WIFE - D — Claire  Travor,  Ralph  Bellamy,  Jane 

Barwell,  Warren  Hymer,  Ben  Lyon — Program - 74m. - 1-Oct. 

615 - BAD  BOY - James  Dunn,  Dorothy  Wilson,  Luis  Alberni, 

John  Wray,  Beulah  Bondi,  Bert  "Roach,  Arthur  Hoyt. 

— THANKS  A  MILLION — Dick  Powell,  Fred  Allen,  Paul 
Whiteman  and  band,  Phil  Baker,  Beetle  and  Bottle.  Ann 
Dvorak,  Patsy  Kelly,  Yacht  Club  Boys,  Rubinoff. 

— METROPOLITAN — Lawrence  Tibbett,  Virginia  Bruce,  Alice 
Brady,  Cesar  Romero,  Luis  Alberni,  George  Marion,  Sr., 
Adrian  Rosley,  Christian  Rub,  Ruth  Donnelly. 

- CHARLIE  CHAN’S  SECRET - Warner  Oland,  Charles  Quig¬ 
ley,  Rosina  Lawrence,  Henrietta  Crosman. 

—THE  MAN  WHO  BROKE  THE  BANK  AT  MONTE  CARLO 

- Ronald  Colman,  Joan  Bennett. 

United  Artists 

- — A - BARBARY  COAST - MD - Miriam  Hopkins,  Edward  G. 

Robinson,  Joel  McCrea,  Frank  Craven,  Harry  Carey - Money 

show - 97m. - 1  -Oct. 

— F — RED  SALUTE - CD - Barbara  Stanwyck,  Robert  Young, 

Hardie  Albright,  Cliff  Edwards,  Ruth  Donnelly — Okay  with 
any  audience — 78m. —  1-Oct. 

— F— THE  DARK  ANGEL— MD— Fredric  March,  Merle 
Oberon,  Herbert  Marshall,  Janet  Beecher,  John  Halliday — Swell 
tear  jerker — 1  10m. — 2-Sept. 

- F - SANDERS  OF  THE  RIVER— MD— Paul  Robeson,  Leslie 

Banks,  Nina  Mae  McKinney — To  be  sold — 95m. —  1-July. 
—A— NELL  GWYN— COD— Sir  Cedric  Hardwicke,  Anna 

Neagle - Swell  in  larger  cities — 70m. —  1-June. 

— F— CALL  OF  THE  WILD— MD— Clark  Gable,  Loretta 
Young,  Jack  Oakie,  Reginald  Owen — Good — 89m. — 2-May. 

— MELODY  LINGERS  ON — Josephine  Hutchinson,  George 
Houston,  Helen  Westley. 

—THE  MAN  WHO  COULD  WORK  MIRACLES — Roland 

Young. 

—SHOOT  THE  CHUTES— Eddie  Cantor,  Ethel  Merman,  Nick 
Parke,  Borrah  Minnevitch. 

- SPLENDOR - Miriam  Hopkins,  Joel  McCrea,  Helen  Wurst- 

ley.  Paul  Cavanaugh,  Billie  Burke,  Katherine  Alexander. 

- MODERN  TIMES - Charles  Chaplin,  Paulette  Goddard,  Car¬ 
ter  De  Haven,  Henry  Bergman. 

Universal 

8018— F— SHE  GETS  HER  MAN — F — Zasu-  Pitts,  Hugh  O’Con¬ 
nell,  Lucien  Littlefield,  Helen  Twelvetrees — Plenty  Laughs - 

67m. — 2 -Aug. 

8026— F— MANHATTAN  MOON— CD— Dorothy  Page,  Ricardo 
Cortez,  Luis  Alberni,  Hugh  O’Connell,  Henry  Armetta — So¬ 
so — 67m. —  I  -Aug. 

8086— F— OUTLAWED  GUNS — W— Buck  J  ones,  Ruth  Channing, 
Pat  O’Brien,  Roy  D’Arcy — Satisfactory — 62m. — 2-Aug. 
9003— F— DIAMOND  JIM— CD— Edward  Arnold,  Jean  Arthur, 
Cesar  Romero,  Binnie  Barnes,  Hugh  O’Connell,  George  Sid- 
nev,  Eric  Blore Get  behind  it — 97m. I-Aug. 

9017—  F— FIGHTING  YOUTH— AD— Charles  Farrell,  Andy  De- 
vine,  June  Martel,  J.  Farrell  MacDonald,  Ann  Sheridan,  Eddie 

Nugent,  Herman  Bing - Topnotch  football  picture - 76m. - 1- 

Oct. 

9018 —  F — KING  SOLOMON  OF  BROADWAY — MD — Edmund 
Lowe,  Dorothy  Page,  Pinkv  Tomlin,  Charles  Grapewin — Enter¬ 
taining  meller — 70m. —  1-Oct. 

9026— F— STORM  OVER  THE  ANDES— MD— Jack  Holt,  Mona 

Barrie,  Antonio  Moreno,  Gene  Lockhart - Good  Holt  meller - 

82  m. - 2 -Sept. 

9034— F— THE  AFFAIR  OF  SUSAN— C— Zasu  Pitts,  Hugh  O’Con¬ 
nell.  Walter  Catlett,  Tom  Dugan,  Inez  Courtney - Run-of-the- 

mil* - 6?  m. -  1  -Oct. 

9041 - F - THE  THROWBACK - W - Buck  Jones,  Muriel  Evans, 

Eddie  PhilliDs — Okay  Jones  western — 59m. —  1-Oct. 

8006— MAGNIFICENT  OBSESSION— Irene  Dunne,  Robert  Taylor, 
Chari  es  Butterworth,  Betty  Furness,  Sara  Haden,  Beryl  Mercer, 
Henry  Armetta. 

9016 - STORMY - Noah  Beery,  Jr.,  Jean  Rogers,  J.  Farrell  Mac¬ 

Donald.  Fred  Knbler,  Ravmond  Hatton,  Rex. 

902  1 - HIS  NIGHT  OUT - Edward  Everett  Horton,  Irene  Hervey, 

Jack  I  aRue,  Oscar  Anfel,  Greta  Meyer. 

9023 — THRFE  KIDS  AND  A  QUF.EN — May  Robson,  Frankie 
Darro,  Herman  Bing,  Charlotte  Henry. 


— REMEMBER  LAST  NIGHT — Edward  Arnold,  Constance 
Cummings,  Sally  Eilers,  Robert  Young,  Robert  Armstrong, 
Reginald  Denny,  Jack  LaRue. 

—  1  HE  INVISIBLE  RAY— Boris  Karloff,  Bela  Lugosi,  Frances 
Drake,  Violet  Kemble  Cooper,  Frank  Lawton. 

- IVORY  HANDLED  GUN - Buck  Jones,  Charlotte  Wynters, 

Walter  Miller. 

Miscellaneous 

—A— NIGHT  CARGO— MD— Jacqueline  Wells,  Lloyd 
Hughes,  Walter  Miller,  Carlotta  Monti — Average  inde  meller — 
66m. —  1  -Oct. 

— F — TRAILS  OF  THE  WILD — AD — Kermit  Maynard,  Billie 

Seward,  Monte  Blue,  Wheeler  Oakman,  Fuzzy  Knight - Usual 

okay  action  drama — 58m.— — 1-Oct. (Ambassador). 

— F — HOT  OFF  THE  PRESS — MD — Jack  LaRue,  Virginia 
Pine,  Monte  Blue,  Fuzzy  Knight — Rip  roaring  meller — 5  7m. 

—  1  -Oct — (Victory)  . 

- F - SKYBOUND - AD - Lloyd  Hughes,  Lona  Andre,  Eddie 

Nugent,  Grant  Withers - Sell  the  air  stuff - 57m. - 1 -Oct. - 

(Puritan) . 

— F — FIGHTING  CABALLERO — W — Rex  Lease,  Dorothy 

Gulliver,  Earl  Douglas - Average  western - 60m. - 1-Oct. - 

(Superior) . 

_F— MANHATTAN  BUTTERFLY— MD — Dorothy  Grainger, 
Betty  Compson,  William  Bakewell,  Kenneth  Thomson — Okay 
inde  meller — 73  m. —  1-Sept. 

— F — DANGER  AHEAD — MD — Lawrence  Grey,  Fuzzy 
Knight  Sheila  Manners,  J.  Farrell  MacDonald — Good  inde  job 
— 65m. —  1  -Sept. 

— F — RIP  ROARING  RILEY — AD — Lloyd  Hughes,  Grant 
Withers,  Marian  Burns — Fast,  furious  for  action  fans — 50m. — 
1  -Sept. 

— F — FRANKIE  AND  JOHNNIE — MD — Helen  Morgan,  Chea¬ 
ter  Morris,  Florence  Reed,  Lilyan  Tashman,  William  Harrigan 
— Salable — 70m. —  I -July. 

— F — ADVENTUROUS  KNIGHTS — AD — David  Sharpe,  Mary 
Kornman,  Mickey  Daniels,  Gertrude  Messinger — Family  stuff 
— 5  7m. — 2-June. 

— F — WHAT  PRICE  CRIME — MD - Charles  Starrett,  Noel 

Madison,  Virginia  Cherrill,  Charles  Delaney — Good  neighbor¬ 
hood  and  family - 63m. - 1-June. 

— F — THE  FIGHTING  PLAYBOY — MD — Nick  Stuart,  Lucille 
Brown — Program — 65  m. — 2-Sept. 

— F — THE  HAWK — W — Yancey  Lane,  Betty  Jordan — Stand¬ 
ard  western — 55m. - 2-Sept. 

— F — THE  RIDERS  OF  THE  LAW — W — Bob  Steele,  Gertrude 
Messenger — Okay — 57m. — 2 -Sept. 

— F — THREE  RENEGADES — W— Tom  Wells,  Doris  Brook — 
So-so  western — 55m. — 2-Sept. 

— F — MURDER  BY  TELEVISION — MY — Bela  Lugosi,  June 
Collyer,  George  Meeker — Not  so  good — 61m. — 2-Sept. 

— F — LIGHTNING  TRIGGERS — W — Reb  Russell,  Yvonne  Pel- 
eltier,  Fred  Kohler — Usual  western — 58m. —  1-Sept. 

— F — THE  OUTLAW  TAMER— W — Lane  Chandler,  Janet 
Morgan — Satisfying — 5  8m. —  I  -Sept. 

— F — GUN  SMOKE — W — Buck  Coburn,  Marion  Shilling,  Bud 
Osborne,  A1  Jennings — Satisfying — 60m. —  I -Sept. 

— F— CAPTURED  IN  CHINATOWN — MD — Charles  Delaney. 
Tarzan,  Marion  Shilling — Swell  title — 50m.— 2-Aug. 

— F — DANGER  TRAILS — W — Guinn  Williams,  Marjorie  Gor¬ 
don,  Wally  Wales — Usual  western — 59m. —  1-Aug. 

— F — MEN  OF  ACTION — AD — Roy  Mason,  Frankie  Darro, 
Barbara  Worth,  Fred  Kohler — Okay  action — 61m. —  1-Aug. 

— F — GET  THAT  MAN— AD— Wally  Ford,  Leon  Ames,  Lil¬ 
lian  Miles — Satisfying  inde - 66m. —  1-Aug. 

— F— OUTLAW  DEPUTY— W— Tim  McCoy,  Nora  Lane,  Bud 
Osborn — Okay  McCoy — 60m. —  1-Aug. 

— F— CODE  OF  THE  MOUNTED— AD— Kermit  Maynard, 
Lillian  Miles — Okay — 60m. — 2-July. 

- F— SPEED  DEVILS - MD— Paul  Kelly,  Russell  Hardie,  Mar¬ 
guerite  Churchill — Program  inde  meller — 61m. — 2-July. 

— F — ROARING  ROADS - CD — David  Sharp,  Mickey  Dan¬ 

iels,  Gertrude  Messinger,  Jack  Mulhall,  Mary  Kornman — Pleas¬ 
ant - 58m. - 2 -May. 

— F - THE  GREAT  MANTA— MD— Barry  Norton,  Mary 

Carr,  Jack  Del  Rio Only  for  bally — 68m. 1-Oct. 

Foreign 

- A - PEASANTS - Russian  made - D - E.  Younger,  A.  Pet¬ 
rov — For  art  type  theatres — 104m. —  1-Oct. 

- F - ICELAND  FISHERMAN— French  made - D - Yvette 

Gilbert,  Thorny  Bourdelle — Restricted - 70m. - 1-Oct. 

— F — SEEING  HUNGARY — Hungarian  made — Travelogue - 

Nice  travel  stuff — 54m. —  1-Oct. 


46. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


Oct  1 T  35  pg.  47 


BOOKING  Ti  WEEKS 


IN  EASTERN  THEATRES 

Turn  this  Buying  Power  to  YOUR  Advantage 


EDWARD 

SHERMAN 

Vaudeville 

Agency 

REAL  ESTATE  TRUST  BUILDING 

Phone:  PEN ny packer  7595 

PHILADELPHIA 

O 

MAYFAIR  THEATRE  BUILDING 

Phone:  BRyant  9-1905 

NEW  YORK  CITY 


•  Honest 

•  Reliable 

•  Conscientious 

•  Expert  Boohing  Ser¬ 
vice  is  available  to 
all  Theatres  playing 
Vaudeville  and  Stage 
Presentations • 

INQUIRE  AT  ANY  OF  THESE  THEATRES  WHICH 

ARE  AVAILING  THEMSELVES  OF  OUR  SERVICES: 


I.  M.  Rappaport  ...  .Hippodrome . Baltimore,  Md. 

Frank  Gravatt  . Steel  Pier . Atlantic  City,  N.  J. 


Geo.  Gravenstine 
Wilmer  &  Vincent 
Wilmer  &  Vincent 
Wilmer  &  Vincent 
Wilmer  &  Vincent 
Wilmer  &  Vincent 


.Carman . Philadelphia,  Pa. 

.Norva  . Norfolk,  Va. 

.National  . Richmond,  Va. 

.State  . Easton,  Pa. 

.  Colonial  . Allentown,  Pa. 

.Embassy . Johnstown,  Pa. 

Frank  Durkee . State  . Baltimore,  Md. 

A.  R.  Boyd . Colonial  . Lancaster,  Pa. 

Ralph  Wilkins  . Broadway . Pitman,  N.  J. 

Ben  Fertel . Colonial  . Philadelphia,  Pa. 

Sam  Varbalow . Walt  Whitman  .  . .  Camden,  N.  J. 

Sam  Frank . Runnemede  . Runnemede,  N.  J. 

Norman  Lewis  . Jumbo  . Philadelphia,  Pa. 

Louis  Linker . Criterion . Bridgeton,  N.  J. 


Oct  1'35  b.c. 


Now,  boys,  just  so  we  keep  the  records 

straight  ■  ■  METRO-GOLDWYN-MAYER 
has  the  Best  Short  Subjects,  too . 


JUST  LOOK  AT  THESE: 

TWO  REEL 

THELMA  TODD  -  PATSY  KELLY 
COMEDIES 

CHARLEY  CHASE  COMEDIES 
OUR  GANG  COMEDIES 
TECHNICOLOR  MUSICAL  REVUES 
CRIME  DOESN'T  PAY  SERIES 

ONE  REEL 

SPORTS  PARADE!  pete  smith, 

MINIATURES  j  *  nnouncing 

HAPPY  HARMONIES  TECHNICOLOR 
CARTOONS 

FITZPATRICK  TECHNICOLOR 
TRAVEL  TALKS 

EVERY  ONE  DESERVING  of  MARQUEE  BILLING 


BOB  LYNCH 

M  G  M 


VOL  17— No.  20  PHILADELPHIA,  OCTOBER  15,  1935  Price,  15  Cents 


Directed  by 
MITCHELL  LEISEN 


**na s 


Entered  as  second  class  matter  September  11,  1924,  at  the  post  office  at  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879.  Published  Semi-Monthly  at  219  N.  Broad  St.,  Phila. 


Octl5'35  pg.  2 


LEAVE  NO  STONE 
UNTURNED! 

M'G-M  firmly  believes  that  you’ve  got  one  of  the 
biggest  money-making  opportunities  of  your  career  when  you  play 
“BROADWAY  MELODY  OF  1936  ” 

• 

It  is  BEATING  MTTM’s  BIGGEST  HITS !  It  is 

the  current  marvel  of  all  show  business  and  the  most  widely  publicized 
attraction  of  the  day— on  the  radio,  in  the  press,  everywhere! 

• 

Take  our  tip!  We  have  the  glowing  figures  of  50 
proven  key  engagements  to  back  our  enthusiasm.  And  BIG  as  these  are, 
the  subsequent  runs  are  SMASHING  RECORDS  OF  FOUR  AND 
FIVE  YEARS’  STANDING.  # 

Advertise  and  exploit  it  as  you  have  never  done  before 
in  all  your  showman  days.  THE  OPPORTUNITY  OF  A  LIFETIME! 


Octl5'35  pg.  3 


jr 

j0!SSbtf:'. 

1  V| 

1 

i 

nQua^°^°S 


tnertY 

in  h. 


•  ii  ^°ve 

^  1  \emP°- 


\i\hnP 


Here  ^Jfa 

.  ,  Co^ne'  , 

ilh'  -v  Jarrell 


vrE: « °;:r> » *■ 

^  a"d  Is  «°  e^Tl^a^lserMaxC 

an  efflblY°d  .<  andlovM 

oPh«><e^^Y 
pVlV\°soph  and>Ause«e' 


v\tv<s 


a  Pa 


hheT 


comP' 


anioP- 


she 


an1 


\ni° 
i\odo^P^e 


.  nieco^eS>AlTaaTe 

tolSandro^cea 


-sP« 

,  w  W*  . 

W*aieip\exes  Ws  ^cepted 

do\pde  c°„  eiio^'5_°rishe' 


and 

dhete 
a  hopP^ 

ado- 

thi°uqh 

vrfh'h'3 

corses 


ttag1 


edV 


and«et;t 
Lve\y  aV 


6ffeC«ce‘>4 

rence» 


t  mus'lC’  t0tT^s  ^sed  Lawren^-’,,  ^ 


sstta 


T?Vie 


rn° 


tw 


'*ttefnd  ®’wiC  t0t 


ngh- 


del  ur,UUid  a 


tuU®»' 


en^ 


l\\  heT 


chet^ 


d  dieaWSte\t 


gtou^d  ?  etnon°  ^YcVv  V  aPhy 

conn  .fire  SripPftott  up°  Tbe  ph°togr3P 
a  speJ 
film 


o* 

is 


tea 


L\heS 


ac^ 


are  *ef{ott  ^V\e 

an  atnbU^een  ,^DAlI-y 


\  hea’ 


.tihte 


es^ 


oh 


eP^  U"nce  ol  f;alAad^e 

d  EdtaSC1  .Bad,^^. 

d\U^^Je^°taUioSdo^' 

)Tons  e  jc  oi  a  ^°T  oTpes 

**  *£**  ieWI"'  r 

*lOU<3  redv  vs  noV/  f*Ls 


us^c 


Sidon^e- 


siP^ 


iatn°uS 


anc 


„ery^ble" 

good  se 


elodr^a 


c0n» 


<?dh 


C<V^'b't0B- 


bib 


v/ho 


seen 


con 


vince 


d 


ih<h 


dtance 


iha^ 


io 


\eOSe 


she 
he^P 
,do\P^e 


a^' 

sachd' 


She  *?Z^**e* 


(\)0 


I 


w 


an1 


d,  bea' 


hoc 


vdets 


\hT° 


uph 


ihe 


chY- 


dohY-  -  ^an 

A  da’Z-e^ 
ana  j\ess 

vd  b^6 


an1 


]\\one 


anc 


co\d  arid  ras  she  ^de  de^®Wd  Co®0®' 

-=A.  OPd  ,.„r\  oh  she  u<3h  -  _  V! 


da^P 


,ness  i 


she 


a  io  be 
d  eXpOSeit  sicV 

pw  dl\ 


is 


\aYs 


in 


ihe 


hosp1 


,ines 


io 


\eatP 


inS  • 


...OH  produ%vie  cotiap^  fine,  a"  twe  h!b.  *s.hh  oer- 

^SJSoa  i01 


exc®' 


lient 


hpe 


oi 


ioei' 


Co: 


ene 


d, 


\iie 


iv^o 


he 


\s 


}ul 


»?nn.!f^av^^oo» 


at'VSi 


spur' 


caPs 


het 

xxe^s 


dw°  Miss  L^  totce  ^o^ 
«“\btuUy;  f  atar6aUd,^ervt- ^  , 


n«pc 


tav 


son! 


.aUW 


,nd 


pull 


of 


color 


trvo 


bte' 


ohs 


hdS 


no' 


udh^ 


hodo 


,\phe 


o' 


ihet 


p\iphP 


doPe 


ihe^ 


aPairi' 


iheh 


m' 


.isnn1 


detshpe1 


dMs 


jm 


oi  ^/%‘e 


fdro 


i0TP° 


iien 


in 


iheh 


P^ 


eai 


\ove, 


tAi^ 


se 


©rns 


io 


imP' 


po^e 


d^iih 


ihe 


CO' 


,tninP 


ol 


an 


iuxnP' 


•  uev^est 


ru>*» 


L\ds 


ihe 


bf 


i\\ian^ 


pTe 


xndeTe 


o 


i  ^he 


bodv 


ba^e 


pi 


ven 


so 


rcm' 


ch, 


\a'"d 


an'-p 


an' 


d  corv 


ienP 


are 


jcce 


■We'd- 


in 


tWe 


It. 


lot 


*} 


lfoxn-x 


iinds 


m1 


enb 


Octl5’35  pg.  4 


V 


i<iap'e 


_ pith  tTI  . 

oHeH 

A  bv  P^uv 

0\rec'e° 


,s0<0$m' 


*ssa 


Octl5'35  pg.  5 


IMMORTAL 

LOVERS 


TWO  world-famous  lovers 
■  of  the  stage  and  screen — 
Gertrude  Lawrence  and  Douglas 
Fairbanks,  Jr. — in  a  story  of 
the  glamorous  Latin  Quarter 
of  gay  Pareel  The  season’s 
outstanding  woman's  picture 
climaxed  in  the  brilliant  and 
spectacular  Artists  Ball!  .  .  . 
Youth,  beauty,  gayety,  charm, 
in  an  unforgettable  romance 


Octl5'35  pg.  6 


! 

'  f 

n 

SA 

rc^,„  rr^aa 

jr-ppiiwra 

( 

w  , 

^  ...  B^jj 

m  1  i7=v  "■ . -■■■■- .  . 

ll  1 

■  I  ] 

NL 

l  W 

«  CflPPY  RICKS  RETURNS 


Cast  includes  ROBERT  McWADE  •  RAY  WALKER 
FLORINE  McKINNEY  •  KENNETH  HARLAN 
LOIS  WILSON  •  MAN  MOUNTAIN  DEAN 

Directed  by  MACK  WRIGHT  •  Adaptation  and  screen 
play  by  GEORGE  WAGGNER  •  Dialogue  Director 
JO  GRAHAM  •  A  REPUBLIC  PICTURE 


PETER  B.  KYNE’S 

FAMOUS  CHARACTER 
COMES  BACK  TO  SCREEN 

Story  Has  Thrilled 
Millions  of  Readers 

"Refreshing  comedy,  amusing  situations  and  nice 
plot.  Okay  for  the  most  fastidious  customer." 

—  Picture  Business 

"Swell;  this  popular  Peter  B.  Kyne  novel  very 
well  done."  — Showmen's  Trade  Review 

"...well  produced  and  packs  enough  action  and 
surprise  in  its  plot  twists  to  satisfy  audiences." 

—  The  Film  Daily 

"George  Waggner  makes  every  dialogue  line 
count  for  the  advancement  of  the  plot  and 
Mack  Wright’s  direction  keeps  the  action  moving 
rapidly  .  .  .  The  picture  should  please." 

— Motion  Picture  Daily 

"Sound  entertainment,  in  which  the  element  of 
comedy  predominates  .  .  .  well  developed  melo¬ 
drama,  romance  and  exciting  action,  establishes 
this  attraction  as  a  better  than  average  attrac¬ 
tion  .  .  .  load  of  entertainment,  plus  more  than 
enough  showmanship  angles  with  which  to 
sell  it."  — Motion  Picture  Herald 


•  ■ 

‘IZeceiieni  aftehierement •  •  •  Way  %fMJbore  ^leerasfe”  —  Variety 


THE  BARNUM  AND  BAILEY 


WITH  THE i 


1\ 


<  1 


w 

w* 


m  wm  * 

I  I 

111 


ROUNDUP 


u 


HARRY  CAREY 


HOOT  GIBSON 


with  “BOOTS”  MALLORY  and  HI 
WILLIAM  FARNUM  .  .  f 
WALLY  WALES  .  .  ART  i| 
mi  .  .  FRANHLYN  FARNUM  I. 


More  tidin’,  fighting 
shootin*  buckaroosl 
than  you  ever  saw 
in  one  picture /•  .  • 


POWDERS 


Directed  by  Wallace  Fox 


m  m  • 


Associate  Producer,  Cliff  Reid  . 


OF  WESTERN  SHOWS  . . . 

SCREEN’S  GREATEST 
OF  WESTERN  STARS  .  . 


WB  STEELE ..  TOW  TYLER . .  GUINN  WILLI AWS 
VILLI  AW  DESWONO  .  .“BUZZ”  BARTON  .  . 
OX.. BUFFALO  BILL,  JR... BUDDY  ROOSEVELT 
L  SAW  HARDY.  .  RAY  WAYER  ... 


Mill 


RK  O-R  ADIO  PICTURE 


Octl5'35  pg.  10 


Some  of  you  oldtimers  sort  of  hinted  as  how 
nobody  could  round  up  another  Western 
as  good  box-office  as  our  first 
picture.  Well,  pards,  get  a  load  of  these 
reviews  on  the  second  Hopalong  Cassidy! 

Daily  Variety— 

"Second  Hopalong  Cassidy  lives  up  to  general  excel¬ 
lence  of  its  predecessor  ...  a  fast-moving  Western  with 
a  background  that  will  bring  gasps  from  the  fans." 

Hollywood  Reporter— 

"Second  Hopalong  Cassidy  top  notch  for  Western  fans 
Excellent  acting,  writing,  direction.  Stays  on  a  hair-trig¬ 
ger  of  suspense  to  the  end.  Will  win  on  skill  of  its  unfold¬ 
ing,  personality  of  its  hero  and  superb  backgrounds." 

Telegram  from  "Chick"  Lewis- 
Showman's  Trade  Review 


"Just  saw  'The  Eagle's  Brood.'  Here  is  an  outdoor  picture 
worthy  of  a  better  designation  than  a  Western.  Any 
theatre  can  play  this  one  and  be  confident  that  it  is 
presenting  sixty  minutes  of  solid  entertainment  that 
will  please  any  type  of  audience.  I  recommend  it 
to  every  exhibitor  who  wants  a  swell  picture." 


IT  THAT  BULLS -EYE  AGAIN ! 


Octl5'35  pg.  11 


With  WILLIAM  BOYD  •  JIMMY  ELLISON 

Addison  Richards  •  Nana  Martinez  •  William  Farnum 
Dorothy  Revier  •  Directed  by  Howard  Bretherton 
A  Harry  Sherman  Production  •  A  Paramount  Release 


pg.  12 


PAGE 


THE  EDITOR'S 


Vol.  17,  No.  20 


October  15,  1935 


The 


Philadelphia 


For  Good  Seats 

•  NATURALLY,  with  the  apparent  neces¬ 
sary  impetus  given  to  theatre  building 
throughout  the  country,  there  must  come 
with  this  upturn  a  business  increase  for 
theatre  equipment  manufacturers.  That 
these  gentlemen,  who  have  felt  the  depres¬ 
sion  far  worse  than  other  industry  divisions, 
deserve  such  improvement  is  a  foregone 
conclusion. 

It  is  doubtful  whether  the  huge  de  luxe 
cinema  palaces  of  prosperity  days  will  re¬ 
turn.  For  one  thing,  many  exhibitors  are 
of  the  opinion  that  they  are  not  needed. 
Someone  once  said  that  what  a  patron  de¬ 
sires  in  a  theatre  are  the  following:  (1) 
Comfort,  in  the  form  of  good  heating  and 
ventilating,  (2)  good  seats,  (3)  good  pic¬ 
tures.  Of  the  trio,  nothing  is  so  important 
as  good  seats.  Even  an  all-American  epic 
would  hardly  be  judged  as  such  if  the  patron 
were  sitting  on  something  which  constantly 
annoyed  him.  Good  seating  is  a  requisite 
of  any  house,  new  or  old. 

Someone  ought  to  start  a  national  drive 
for  more  comfort  in  theatre  seats.  Only  in 
such  manner  could  some  exhibitors  be  made 
to  realize  what  a  vast  improvement  in  their 
business  would  come  from  such  a  step. 
What  is  shown  on  the  screen  may  determine 
how  many  people  will  come  into  a  theatre, 
but  what  patrons  sit  on  will  decide  how 
often  they  will  come  back. 


Praise  for  Goldwyn 

•  THEY  MAY  INCLUDE  Samuel  Gold¬ 
wyn  all  they  like  in  the  dialect  stories  that 
come  out  of  Hollywood  but  they  can’t  down 
the  fact  that  because  of  this  gentlemen  some 
of  the  best  pictures  in  the  industry  are 
being  made. 

Not  only  are  they  good  at  the  box  office, 
but  they  are  produced  with  taste  in  all  de¬ 
partments. 

Let  them  attribute  to  Samuel  Goldwyn 
all  the  stories  they  desire,  but  if  that  be  a 
sign  of  a  good  producer,  others  in  Holly¬ 
wood  ought  to  take  up  story  telling,  too. 


To  Martin  Quigley 

Dear  Mr.  Quigley: 

I  want  to  take  this  occasion  to  add  my 
congratulations  to  the  many  which  have 
been  given  you  on  the  occasion  of  the  anni¬ 
versary  of  your  twenty  years  in  the  service 
of  the  motion  picture  industry  as  a  pub¬ 
lisher  of  a  fine  gi'oup  of  trade  papers. 

Not  only  have  you  stood  for  the  best 
ideals  in  motion  picture  trade  paper  pub¬ 
lishing,  but  it  is  a  matter  of  record  that 
your  personal  efforts  in  the  best  interests 
of  the  industry  have  resulted  in  benefits  for 
every  member  of  our  business.  I  distinctly 
remember  the  pleasure  I  received  in  work¬ 
ing  with  you  in  one  industry  problem  re¬ 
cently.  It  gave  me  an  insight  into  the  hon¬ 
est  and  sincere  manner  in  which  you  work. 

That  the  industry  has  joined  in  unani¬ 
mously  celebrating  your  20th  anniversary 
is  not  only  a  sign  of  its  recognition  of  you, 
Tut  also  it  is  a  sign  of  applause  for  fearless 
tradepaperdom. 


EXHIBITOR 

Circulating  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware.  Issued  on  the  1st  and  15th 
of  each  month  by  Jay  Emanuel  Publications,  Inc.  Publishing  office,  219  North  Broad  Street,  Philadelphia. 
Branches  at  1600  Broadway,  New  York  City;  Washington,  D.  C.  Jay  Emanuel,  publisher;  Paul  J. 
Greenhalgh,  advertising  manager;  Herbert  M.  Miller,  managing  editor.  Subscription  rates:  $2  for  one 
year,  $5  for  three  years.  Single  copies,  15c  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware. 
Publishers,  also,  of  THE  NATIONAL  EXHIBITOR  of  Washington  and  THE  NEW  YORK  STATE  EXHIBITOR. 
Address  all  communications  to  the  Philadelphia  office. 


Two  Styles  in  Pictures 


AFTER  looking  at  product  in  recent  months,  it  is  apparent 
that  the  worksheets  are  all  wrong.  Instead  of  classify¬ 
ing  pictures  in  “A,”  “B”  or  “C”  groups,  the  classification  should  be 
placed  on  a  different  basis. 

“A”  might  stand  as  is  but  the  “B”  and  “C”  classes  should  be 
changed  to  read:  (1)  suitable  for  double  features;  (2)  made  for 
premium  nights;  (3)  made  for  bank  nights;  (4)  ideal  for  combined 
double  feature-premium  or  bank  nights. 

Regardless  of  what  the  coast  producers  may  say,  it  is  apparent 
that  they  are  making  (1)  some  features  to  stand  on  their  own;  (2) 
others  to  stand  with  something  else.  There  seems  to  be  no  middle 
ground. 

The  shopping  public  seems  to  avoid  the  lower  group  unless 
there  is  an  added  incentive,  an  argument  which  has  been  used  to 
good  advantage  by  those  who  sell  premiums,  chance  games  or  money 
awards. 

Of  course,  there  are  some  who  say,  in  the  chicken  and  egg 
tradition,  that  when  good  pictures  get  better,  there  will  be  no  need 
for  added  incentives  to  attract  patrons,  but  who  can  tell  whether 
coast  producers  will  care  to  make  all  good  when  they  know  a  definite 
fate  on  certain  nights  awaits  their  productions. 

A  theatre,  these  days,  is  as  good  as  the  attraction  being  played, 
regardless  of  prestige,  policy,  admission.  Houses  which  would 
never  think  of  using  premiums  or  box  office  lures,  have  been  forced 
into  it. 

As  an  industry  matter,  elimination  of  all  subterfuges  is,  no 
doubt,  the  best  thing. 

Study,  for  example,  some  of  the  poor  titles.  Ask  yourself  the 
question,  “Why  should  I  bother  about  seeing  that  picture?”  Then 
you  would  learn  really  what  public  reaction  is. 

It  is  difficult  to  determine  when  the  present  era  will  end.  It 
may  be  contingent  on  practically  all  pictures  being  made  of  a  high 
standard  but  the  coast  leaders  can  hardly  be  blamed  if  they  stick  to 
the  two-level  style  of  making  features. 


Somebody  must  be  wrong 


THE  PHILADELPHIA  EXHIBITOR 


Octl5'35 


13 


New  Shorts  Awards  Plan  Announced  for 
Industry’s  Best  1935-1936  Featurettes 


Ritz,  Danville  Burns 


Montour  County  police  are  working 
on  the  theory  that  a  gang  of  safe  crack¬ 
ers  was  responsible  for  the  $75,000 
blaze  that  totally  destroyed  Comerford’s 
Ritz  Theatre,  Danville,  October  7.  A 
gang  of  safe  thugs  have  been  working 
throughout  the  county  for  several 
weeks.  It  was  thought  at  first  defec¬ 
tive  wires  were  responsible  for  the  blaze 
but  when  the  safe  was  found  damaged, 
it  was  concluded  that  an  attempt  had 
been  made  to  blow  it  open  with  nitro¬ 
glycerine  and  fire  resulted. 

Manager  was  Donnell  Neff,  Sunbury, 
appointed  after  Gregory  Beck  was 
moved  to  the  Capitol,  Bloomsburg. 

Ritz  building  was  constructed  23 
years  ago  by  Joseph  Heim,  of  Danville, 
who  operated  it  until  1934  when  he  sold 
it  to  the  Comerford  Amusement  Com¬ 
pany  for  $35,000.  It  was  completely 
renovated  in  1931  at  a  cost  of  $50,000 
and  reopened  March  9  of  that  year. 
H  ouse  seated  552  persons. 

Comerford  also  owns  the  Victoria,  an 
upstairs  house,  but  the  house  is  without 
equipment,  sound  or  otherwise,  and  has 
long  been  dark. 


’Heard  In 


C 


ROSSTOWN 

Party  for 
Lou  Segall 


Mort  Blumenstock  was  a  local  visitor  at  the 
S-W  office. 

Bud  Irwin,  the  sage  of  Hazleton,  is  making 
a  good  job  of  handling  the  Feeley  Theatre 
there.  Bud  wants  to  be  remembered  to  all 
the  boys  on  Broadway. 

“Top  Hat”  created  some  kind  of  a  record 
when  it  held  for  its  fourth  week  at  th^ 
Karlton  Theatre. 

New  Hollywood  Theatre,  Old  Elrae,  remod¬ 
elled  under  David  Supowitz’s  direction, 
opens  soon. 

Dave  Supowitz,  the  architect,  is  an  ardent 
Penn  rooter.  Ask  him  about  it. 

Dave  Milgram  has  arranged  for  RCA  High 
Fidelity  sound  for  the  Eagle,  Temple,  as 
well  as  in  the  newly  reopened  Howard. 

Eli  Resnick  has  RCA  Photophone  in  t  he 
Greenway  Theatre.  Other  RCA  houses 
recently  added  were  the  Morris  Gerson 
Hamilton  and  the  Stratford. 

Apex  Theatre  was  subject  to  a  sale  in  equity 
October  1 4. 


MPTO  Meets 


General  meeting  of  the  MPTO  will  be 
held  October  18  in  Room  2640,  Phila¬ 
delphia  Savings  Fund  Building. 

Urgent  matters  will  be  discussed, 
states  President  Lewen  Pizor. 


Jay  Emanuel  Publications  to  Choose  Ten  Best  in  Cur¬ 
rent  Season  Aided  By  Readers — Cups  Will  Be  Given 
Producers 


The  industry’s  best  shorts  of  the  1935-1936  season  will  be  chosen  by  Jay  Eman¬ 
uel  Publications,  Inc. — The  Philadelphia  Exhibitor,  The  New  York  State  Ex¬ 
hibitor  and  The  National  Exhibitor — and  proper  awards  in  the  form  of  individual 
cups  for  the  producers  responsible  for  the  shorts  will  be  announced  next  April. 

Because  the  shorts  reviewing  service  given  readers  of  these  publications  has  been 
judged  the  best  in  the  industry,  because  shorts  have  improved  tremendously  since  the 
entrance  of  sound,  because  exhibitors  are  more  and  more  realizing  what  shorts  mean 
to  a  program — proper  recognition  of  the  producers  of  shorts  has  not  been  long  in 
coming. 


Variety  Club  Plans  Big 
Entertainment  at  the  Met 

November  18  Selected  as  Date 

for  Second  Annual  Affair 

Variety  Club,  Tent  No.  13,  is  making 
plans  for  its  second  annual  entertain¬ 
ment,  to  be  held  at  the  Met,  November  18. 

A  gala  program,  with  feature  picture  and  a 
galaxy  of  stage  stars,  to  surpass  the  first  one 
held  at  the  Penn  A.  C.  about  a  year  ago,  is 
being  arranged. 

Tickets  will  be  sold  by  all  members,  with 
Jack  Greenberg  and  James  Clark  having  charge 
of  this  detail. 

From  all  expectations,  the  affair  will  set  a 
new  high  for  attendance. 


Rivoli  Theatre  observed  its  second  anniver¬ 
sary  with  a  junior  bugle  and  drum  corps 
of  the  A  merican  Legion  coming  out  for 
a  parade. 

Met,  closed  since  Murray  Wade  had  it,  gets 
"The  Great  Waltz,”  giant  legit  musical 
October  28.  Company  of  140  will  be 
used. 

Hungarian  film  "Buzavirag,”  was  shown  re¬ 
cently  at  Culture  Hall. 

Friends  of  Artie  Cohn,  formerly  at  the  Earle 
and  Lindley,  will  be  glad  to  know  that  he 
is  feeling  much  better  and  is  now  with  the 
Stanley-Warner  Queen  Theatre,  Wilming¬ 
ton,  as  manager.  His  family  is  still  in 
Newark.  He  says  that  he  intends  to  take 
better  care  of  himself  and  feels  better. 

Moe  Verbin,  Europa  Theatre,  got  two  weeks 
out  of  "Nell  Gwynn"  through  nice  hand¬ 
ling. 

Park  Theatre,  Allentown,  has  reopened. 

Lou  Segall,  son  of  Colonel  Charles,  was 
given  a  birthday  party  recently,  which 
many  friends  attended. 

Return  of  vaudeville  to  the  Fox  and  Earle 
was  greeted  by  a  big  hop  in  business. 

“Peasants”  is  next  at  the  Europa  for  a  sev¬ 
eral  week  stay,  Moe  Verbin  reports. 

Plenty  flash  at  that  “Midsummer  Night’s 
Dream”  opening  at  the  Chestnut  Street 
Opera  House.  The  town’s  elect  turned 
out. 

The  Ben  Fertels  are  expecting  in  February,  it 
is  reported. 


Each  month,  beginning  in  November,  this 
publication  will  list  on  its  shorts  page  the  best 
shorts  of  the  month  before.  This  will  continue 
until  the  final  awards  are  made,  based  on  the 
monthly  selections. 

Readers  are  invited  to  send  in  their  nomina¬ 
tions,  which  will  influence  this  publication  in 
the  final  judging. 

Awards  will  be  made  by  classes  on  the  basis 
of  type  (comedy,  drama,  musical,  cartoons,  etc.) 
and  each  division  will  be  represented. 

Further  definite  details  will  be  announced 
later. 


Ronald  Sweigert  Passes 

Ronald  Sweigert,  32,  brother  of  Earle 
Sweigert,  Paramount  branch  manager  here, 
was  killed  recently  at  the  conclusion  of  a  nearby 
auto  racetrack.  The  race  was  over,  and  while 
approaching  Ted  Nyquist,  the  winner,  two 
autos  which  had  just  finished  the  grind  ap¬ 
proached.  Before  Sweigert  could  get  out  of 
the  way,  he  was  hit  in  both  legs.  He  died  in 
the  hospital. 

The  deceased  was  not  married.  His  funeral 
was  held  last  week,  with  many  film  men  at¬ 
tending. 

The  Paramount  manager  has  been  having  a 
succession  of  hard  luck  blows  recently.  His 
daughter  was  taken  to  the  hospital  with  con¬ 
vulsions  a  fortnight  ago  and  he,  himself,  has 
had  two  serious  operations.  Everyone  hopes 
that  his  luck  will  change  for  the  better. 


Frank  C.  Walker,  Comerford  genera]  coun¬ 
sel  and  one  of  the  leaders  in  doings  at 
Washington,  spoke  in  Scranton  during 
Anthracite  Week. 

Herb  Hustler  keeps  busy  hustling  around  in 
various  parts  of  Jersey  these  days. 

Ralph  Sobelson  is  reopening  the  Music  Hall, 
Bangor,  October  1  7. 


Annual  Warner  Party 

Annual  Warner  Club  party,  Monte 
Carlo  Night,  will  be  held  this  year,  Octo¬ 
ber  27,  at  the  Broadwood  Hotel. 

Many  committees  are  taking  care  of 
plans,  with  president  A1  Cohen,  Wynne 
Theatre  manager,  and  past  president 
Larry  Graver,  Stanley  Theatre,  leading 
the  way. 


14 


Octl5’35 


THE  PHILADELPHIA  EXHIBITOR 


Upstate  Churchmen  Begin  Final  Drive  to 
Defeat  Sunday  Motion  Pictures’  Chances 


Meetings,  Rallies  Scheduled  by  Clergy  in  Various  Spots 
— Most  Towns  Expect  Votes  on  Issue — Opposition  Or¬ 
ganizing  Throughout  Territory 

Churchmen,  upstate,  are  organizing  in  many  districts  to  defeat  any  possibility 
of  Sunday  movies — a  survey  by  I  he  Exhibitor  indicates. 

Harrisburg 


While  a  well-organized  campaign  against 
Sunday  movies  was  being  launched  under  the 
leadership  of  the  Ministerial  Association  of 
Greater  Harrisburg  and  Dauphin  County,  War¬ 
ren  E.  Lyme,  chief  clerk,  Dauphin  County  com¬ 
missioners  announced  that  Harrisburg  and  Wil- 
liamstown  are  the  only  communities  seeking  a 
vote  on  the  question  in  Dauphin  County. 

Special  referenda  will  go  on  the  ballots  in 
five  municipalities  in  Dauphin  County  in  the 
general  election  of  November,  but  referendum 
on  Sunday  movies  in  Harrisburg  and  Wil- 
liamstown  carry  the  greatest  number  of  peti¬ 
tioners. 

The  efforts  of  the  Ministerial  Association 
have  resulted  in  a  sustained,  unified  layman’s 
movement,  coupled  with  energetic  co-operation 
from  the  clergy,  for  the  defeat  of  the  Sunday 
movie  referenda  in  Harrisburg  and  Williams- 
town. 

Terming  the  plan  a  campaign  to  “keep  the 
Lord's  Day  holy,’’  the  group  is  striving  to 
create  sentiment  in  various  ways  against  the 
showing  of  motion  pictures  on  the  Sabbath. 
Active  participation  of  the  laity  is  considered  by 
the  association  the  best  means  of  winning  its 
fight. 

Prime  aim  of  the  movement  of  the  Ministerial 
Association  as  outlined  by  the  Rev.  Mr.  Rudi- 
sill  is  to  enlist  the  lay  forces  to  take  a  decided 
stand  against  Sunday  motion  pictures  and  to 
create  such  a  public  sentiment  against  Sunday 
movies  as  to  cause  citizens  to  vote  against  them. 
He  pointed  out  that  “one  precinct  politician’’ 
already  had  taken  steps  to  oppose  the  Sunday 
movie  proposition  by  signifying  his  intention 
of  sending  a  letter  to  every  voter  in  his  pre¬ 
cinct,  imploring  their  assistance  in  defeating  the 
movement. 

Sunday  movies  were  endorsed  by  the  Harris¬ 
burg,  Central  Labor  Union,  at  its  monthly 
meeting,  October  9,  in  Harrisburg.  All  affili¬ 
ated  bodies  and  their  friends  were  urged  by 
the  union  to  vote  in  favor  of  Sunday  pictures 
at  the  November  elections. 

According  to  Lawrence  Katz,  secretary  of 
the  Fourth  District,  International  Alliance 
Theatrical  Stage  Employes,  who  was  asked 
by  Charles  O.  Oyler,  secretary  of  the  Har¬ 
risburg  Central  Labor  Union,  to  release  the 
announcement  to  newspapers  October  11,  the 
action  was  taken  after  a  lengthy  debate  in 
which  the  stand  against  the  Sunday  movies 
taken  by  the  Ministerial  Association  cf  Greater 
Harrisburg  and  some  of  the  churches  of  Har¬ 
risburg,  was  considered. 

Representatives  of  the  unions  of  the  theatri¬ 
cal  trades  pointed  out  that  the  Sunday  movie 
act  provides  for  a  day’s  rest  in  seven,  and  it 
therefore,  would  afford  employment  opportuni¬ 
ties  that  no  one  else  appeared  able  to  offer 


except  through  the  government  from  the  relief 
rolls. 

“The  organized  theatrical  crafts  anticipate 
placing  most  of  the  unemployed  to  work  on  a 
four-day  basis,  if  the  Sunday  movie  referendum 
is  approved,’’  Katz  stated,  adding  that  “the 
crafts  assure  the  public  that  their  organizations 
will  make  certain  that  the  law  under  the  new 
act  will  not  be  violated.” 

Lewistown 

An  appeal  for  the  old-fashioned  observance 
of  Sunday  was  made  by  Harry  E.  Paisley, 
president  of  the  State  Sabbath  Schools  Associa¬ 
tion,  in  an  address  at  the  opening  in  Lewistown 
of  the  seventy-third  annual  convention  of  the 
association. 

Schuylkill- Luzerne 

Thirteen  Schuylkill  and  sixteen  Luzerne 
county  cities  and  boroughs  will  vote  on  the 
Sunday  movie  question  November  5.  In  cases 
of  both  counties,  all  the  larger  cities  will  vote, 
though  in  some  of  the  smaller  Schuylkill  towns 
no  effort  was  made  to  circulate  petitions  because 
of  the  conservative  nature  of  the  towns  or  be¬ 
cause  the  owners  felt  Sabbath  movies  could  not 
be  run  profitably. 

Schuylkill  towns  filing  petitions  are  Potts- 
ville,  Shenandoah,  Ashland,  Girardville,  Gil- 
berton,  Mahanoy  City,  Frackville,  Tamaqua, 
Pine  Grove,  Tremont  Tower  City,  McAdoo  and 
Minersville. 

Luzerne  towns  seeking  movies  on  Sunday 
are  Wilkes-Barre,  Pittston,  Hazleton,  King¬ 
ston  Borough,  Plymouth,  Avoca,  Dupont,  Dur- 
yea,  Edwardsville,  Exeter,  Shickshinny,  Swoy- 
ersville,  West  Pittston,  White  Haven,  Wyom¬ 
ing  and  Luzerne. 

Reading 

Reading  opposition  to  the  showing  of  Sun¬ 
day  motion  pictures,  crystallized  at  two  meet¬ 
ings  of  the  Reading  Ministerial  Association 
and  supported  by  other  units  of  church  work¬ 
ers,  has  taken  an  unexpected  angle.  Clergy¬ 
men  attacking  the  proposal  are  bringing  up  the 
labor  union  and  shorter  hours  of  work  view¬ 
point,  in  support  of  their  position.  For  many 
years,  the  clergymen  point  out,  organized  labor 
worked  for  the  six-day  week  and  is  now  aim¬ 
ing  at  a  five-day  week.  To  operate  theatres 
seven  days  a  week,  with  many  employes  work¬ 
ing  more  than  the  six-day  period,  is  in  confb'ct 
with  the  spirit  of  the  times  and  the  labor  trend, 
as  well  as  in  conflict  with  the  Sabbath  ob¬ 
servance  program,  the  ministerial  association 
says. 

Reading  and  four  large  rural  Berks  boroughs. 
Hamburg,  Kutztown,  Birdsboro  and  Bover- 
town,  will  vote  on  the  proposal  to  legalize  Sun¬ 
dae  movies  in  November. 

Theatre  men  there,  in  pushing  for  a  favorable 
vote  in  November,  are  facing  a  problem  exist¬ 
ing  in  very  few  other  Pennsylvania  communi¬ 
ties.  Anti-church  Socialist  movement  here  re- 


Odd  Kiwanian  Action 


Exhibitors  who  are  Kiwanians  are 
wondering  about  the  recent  action  of 
the  recent  Kiwanis  convention  in  Lan¬ 
caster  when  the  Phoenixville  Kikanis 
Club  made  a  motion,  which  was  carried, 
that  the  clubs  go  on  record  as  being 
opposed  to  Sunday  movies. 

Some  exhibitor  members  point  out 
that  this  is  the  first  time  that  the  club 
has  meddled  into  politics  or  affairs  of 
that  kind  as  far  as  they  can  remember. 
At  least  40-50  theatre  manager  are 
members,  most  of  them  naturally  very 
active  in  the  order. 

Although  the  Kiwanian-managers  are 
not  of  the  opinion  that  the  clubs  should 
have  gone  on  record  for  Sunday  movies, 
they  generally  believe  that  the  club 
should  have  stayed  out  of  such  a  ques¬ 
tion  and  leave  it  for  each  individual 
member  to  decide  as  he  votes. 

At  present  writing,  several  managers 
who  have  lived  up  to  the  highest  ideals 
are  of  opinion  that  they  should  resign, 
inasmuch  as  they  deem  the  clubs’  action 
setting  a  precedent  where  one  certainly 
was  not  needed. 


suited  nearly  eight  years  ago,  when  a  complete 
Socialist  administration  took  charge  of  the  city 
government,  in  all  film  theatres  opening  on 
Sunday  nights  for  benefits  for  charitable  and 
military  veterans’  associations.  If  Sunday 
shows  are  legalized,  without  the  benefit  or 
charity  tieup,  the  various  veterans’  and  charity 
groups  here  will  lose  all  the  10  per  cent  reve¬ 
nue  they  received  throughout  this  period.  The 
veterans,  thousands  in  number,  hold  the  key 
to  the  November  situation.  It  is  not  known 
if  the  benefits  could  be  continued  if  “straight” 
shows  are  legalized.  No  tickets  are  sold,  but 
“collections”  taken,  at  the  benefit  shows  at 
present. 

Pastors  opposing  legalizing  of  Sunday 
movies  are  organizing  in  every  congregation 
and  expect  to  get  considerable  aid  from  or¬ 
ganizations  connected  with  churches. 

Carlisle 

Unanimous  opposition  to  Sunday  movies  at 
Carlisle,  Cumberland  County,  was  expressed 
by  the  Carlisle  Ministerium  in  a  statement 
which  follows  : 

“The  Carlisle  Ministerium  expresses  its  firm 
opposition  to  the  presentation  of  movies  in 
Carlisle  on  Sunday.  We  view  the  move  to 
conduct  theatrical  performances  on  Sunday 
as  an  attempt  to  commercialize  the  Lord’s  Day. 
wholly  inconsistent  with  Christian  faith  and 
practice.” 

Plans  for  a  mass  meeting  to  be  held  Novem¬ 
ber  3,  at  First  Evangelical  Church,  Carlisle,  for 
the  purpose  of  urging  residents  of  the  com¬ 
munity  to  vote  “no”  in  the  referendum  on  Sun¬ 
day  movies  at  the  November  elections,  have 
been  completed  by  the  ministerium  of  Carlisle. 


THE  PHILADELPHIA  EXHIBITOR 


Octl5'35 


15 


THE  CAMERA  SPEAKS 


Pictures  often  tell  the  story- 
better  than  the  printed  word 
Here  are  highlights. 


HEADS  COMMITTEE.  Eddie  Sher¬ 
man,  America’s  internationally 
known  vaudeville  agent,  has  been 
drafted  as  chairman  of  the  enter¬ 
tainment  committee  by  Alex  Van 
Straten,  president,  Northern  Liber¬ 
ties  Hospital.  Recently,  Sherman 
r  ^-operated  by  putting  on  a  show 
.  t  the  captain’s  dinner  and  the 
workers’  rally.  October  20,  at  the 
opening  drive  dinner,  he  plans  a 
big  show.  President  Van  Straten 
believes  in  entertaining  the  workers 
and  his  expectations  have  been  real¬ 
ised  in  the  manner  the  $50,000 
drive  is  progressing. 


40  YEARS  MARRIED.  Mr.  and  Mrs.  Charles 
Mersereau  now  celebrate  their  40th  wedding 
anniversary  October  15.  The  happy  husband 
is  New  York  advertising  representative  for 
Jay  Emanuel  Publications  and  one  of  the  best 
known  men  in  his  branch  of  the  business. 
The  couple  have  two  prominent  sons  in  Don 
Mersereau,  39,  business  manager  of  “Film 
Daily,’’  and  Jack  Mersereau,  33,  director  for 
GB.  Mrs.  Mersereau  was  born  in  the  house  in 
which  the  couple  live  in  Piermont,  N.  Y.,  on 
west  bank  of  the  Hudson.  A  quiet  celebra¬ 
tion  is  planned. 


INTERVIEWED.  Martha  Sleeper, 
Republic  star,  is  interviewed  by  a 
foreign  correspondent,  at  her 
home. 


HOME.  Walter  Huston,  GB  star  of 
“Rhodes,  the  Empire  Builder,”  is 
seen  with  his  wife  as  he  landed 
back  in  this  country. 


P  ARTY.  Doug  Carpenter,  man- 
ager,  Elks  Theatre,  Middletown, 
had  this  cake  for  his  Mickey  Mouse 
birthday  party.  It  was  awarded  to 
the  lucky  boy  or  girl.  1100  chil¬ 
dren  attended.  A  Mickey  Mouse 
game  was  second  prize. 


HONORED.  George  Arliss,  to  be 
seen  in  GB’s  “Mister  Hobo,”  was 
made  a  Supreme  Knight  of  the 
Road  by  the  “Hoboes  of  America.” 
Jeff  Davis,  king,  bestowed  the 
honor  on  him. 


Keswick 

J LENS  IDE 


TODAY! 


Ifou'ic  Imeittd 

To  My  7H» 

Birthday  Party 

. . .  and  will  we  have  fun? 


LAUREL  &  HARDY 

In  Their  Music  Laugh  Feature 

nnie  Scotland 

Sing  with 
Uncle  Joe  at  the  Organ 
Come  Early— Stay  Lata 
MICKEY  MOUSE 


SOME  BIRTHDAY.  When  A1 
Fisher  ran  the  above  ad  for  his 
birthday  party  for  Mickey  Mouse 
he  expected  to  do  business  but 
what  he  did  was  so  terrific  that  no 
one  believes  such  a  gross  is  pos- 
si  ble.  All  of  which  proves  that 
when  something  is  sold  (as  this  ad 
indicates)  business  can  be  done. 


GB  BY  PLANE.  Pictured  left  to 
right  are  Dr.  A.  H.  Hossler,  U.  S. 
Customs;  Pilot  W.  D.  Ward,  GB 
special  traffic  agent  A.  F.  Cofod  as 
a  print  of  “Transatlantic  Tunnel” 
was  rushed  from  the  Empress  of 
Britain  by  plane  to  this  country  to 
insure  its  being  on  time  for  GB’s 
first  anniversary. 


16 


Octl5'35 


THE  PHILADELPHIA  EXHIBITOR 


INDUSTRY 


MIRROR 


A  concise  survey  of  peak  national  high¬ 
lights  .  .  .  written  with  a  new  slant  .  .  . 
Covering  all  industry  divisions. 


Family 

Fantasy 

135m. 


A  Midsummer 

Night’s  Dream 

Ian  Hunter.  Grant  Mitchell,  Dick  Powell,  Ross  Alex¬ 
ander.  Hobart  Cavanaugh,  Frank  McHugh,  Dewey  Rob¬ 
inson.  James  Cagney,  Joe  E.  Brown,  Hugh  Herbert,  Otis 
Harlan.  Arthur  Treacher.  Verree  Teasdale.  Olivia  D3 
.Hrvilland,  Jean  Muir.  Victor  Jory,  Anita  Louise.  Mickey 
Rooney,  Katherine  Frey,  Helen  Westcott,  Fred  Sale, 
Billy  Barty. 

Unless  general  intelligence  level  has  risen 
suddenly,  ibe  Great  American  Public  may  not 
like  Will  Shakespeare's  fairies;  nor  his  humor; 
nor  the  English  language  as  writ  by  Will.  By 
heroic  ballyhoo,  exhibitors  with  class  houses 
may  entice  those  people  who  go  because  it  is 
fashionable  to  go,  as  well  as  those  who  go 
because  they  owe  duty  to  “culture”  but  the 
great  uncultured  will  little  appreciate  magnifi¬ 
cent  photography,  settings,  direction,  acting. 
The  great  uncultured  will  not  understand 
Shakespeare’s  elfin  wit — nor  even  understand 
Middle  English  in  which  it  is  spoken.  Finally, 
they  will  laugh  at  sight  of  Warner  “stock  com¬ 
pany”  familiar  faces — James  Cagney,  Hugh 
Herbert,  Frank  McHugh,  Joe  E.  Brown — 
dressed  in  Athenian  robes  speaking  “ridiculous” 
English.  Redeemable  in  the  picture,  however, 
lending  itself  to  popular  exploit  stuff  is  some 
hilarious  comedy  by  Frank  McHugh,  as  an 
amateur  Athenian  producer,  Joe  E.  Brown  as 
an  unwilling  actor,  and  Jimmy  Cagney  as  a 
braggart  whose  head  is  transformed  into  don¬ 
key's,  during  Midsummer  Night’s  Dream.  Story, 
for  those  who  don’t  know  their  Shakespeare, 
concerns  elopement  into  .forest  of  Hermia  ana 
Lysander,  threatened  with  punishment  bv  Duke 
of  Athens,  because  Hermia  won’t  wed  her 
father’s,  choice.  Also  into  forest  goes  the 
“father’s  choice” —  Demetrious — pursued  by 
Helena,  who  loves  him.  In  addition,  into  the 
forest  wander  a  troup  of  Athenian  artisans,  to 
hold  a  play  rehearsal  in  celebration  of  Duke’s 
forthcoming  marriage.  Puck,  Oberon.  Titania, 
who  rule  wood  creatures  at  night,  create  mis¬ 
understandings  among  mortals,  so  that  Lysander 
loves  Helena,  who  loves  Demetrius,  who  loves 
Hermia,  who  loves  Lysander.  Daylight,  the 
relenting  of  Oberon,  who  has  caused  Puck  to 
create  the -mischief,  clear  up  misunderstandings, 
the  couples  love  each  other  again,  the  scared 
artisans  give  their  play  before  the  Duke,  who 
allows  Hermia  to  marry  Lysander,  Demetrius 
to  marry  Helena. 

Estimate:  Class  only,  unless  terrifically 
sold. 


“Midsummer  Night’s  Dream”  review 

...  a  big  picture  is  news 


EXHIBITION 


News 

A  great  picture  is  news.  Because  an  industry 
benefits,  because  the  attempt  is  one  that  must 
be  commended,  such  a  picture’s  review  is  more 
than  a  report  but  a  truly  noteworthy  news  story. 

Last  fortnight,  with  an  international  pre¬ 
miere  all  over  the  world,  preceded  by  a  giant 
radio  ballyhoo,  recognition  over  a  nightly 
“March  of  Time”  broadcast,  Warner  Brothers’ 
“Midsummer  Night’s  Dream”  opened,  made 
news,  not  because  anyone  expects  box  office 
records  to  be  broken,  but  rather  because  a  pic¬ 
ture  that  is  a  credit  to  an  industry  has  been 
produced. 

Dignified,  in  good  taste,  was  the  Warner  cam¬ 
paign  for  the  picture.  In  keeping  with  the 
picture,  it  was  restrained,  served  to  attract 
Shakespearian  enthusiasts,  others  in  class  trade. 

Critical  reaction  agreed  on  one  point — War¬ 
ner  Brothers  deserved  credit  for  their  under¬ 
taking,  for  the  good  it  would  bring  the  in¬ 
dustry. 

That  when  a  year  hence  the  picture  goes  into 
regular  circulation  an  entirely  different  cam¬ 
paign  might  be  necessary  to  attract  audiences 
of  all  classes,  no  one  can  deny,  however. 

Publicity  Peak 

When  Warners’  “Midsummer  Night's 
Dream”  opened  at  Chestnut  St.  Opera  House 
this  week,  not  one  dared  say  it  had  not  been 
properly  publicized. 

For  weeks  Stanley-Warner  publicity-adver¬ 
tising  head  Harry  Goldberg  has  worked  long 
hours,  nights,  to  make  certain  that  no  Philadel¬ 
phian  didn’t  know  the  Shakespearian  effort 
was  coming  to  town. 

Stanley-Warner  managers  boosted  the  pic¬ 
ture;  houses  ran  trailers;  donated  lobby  space 
for  advance  sale. 


Stanley-Warner’s  Goldberg 

...  he  helped  Shakespeare 


To  town  came  Warner -stars  Ian  Hunter, 
Anita  Louise,  to  be  piloted  through  press  ques¬ 
tions  by  Stanley-Warner  men.  Visited  were 
local  institutions,  high  school  classes,  others 
— all  to  show  that  “Midsummer  Night’s 
Dream”  ’s  coming  was  a  truly  great  event. 

Stanley-Warner,  from  the  topmost  executives 
down  to  the  lowliest  theatre  aide,  became 
Shakespeare  conscious,  talked  up  the  show. 
Newspaper  space  galore  was  given  the  picture. 


Columns  were  written,  spreads  indicated  that 
here  was  something  about  which  to  talk. 

This  week,  encouraged  by  more  than  a  1 0,000 
ticket  advance  sale,  Stanley-Warner  division 
head  Ted  Schlanger,  de  luxe  theatres  operator 
Dave  Weshner,  publicity  chieftain  Gcldberg, 
all  others  waited  to  see  the  final  judging — 
through  the  box  office. 


Praise  from  Rosenbach 

From  Shakespearian  authority,  bibliophile  Dr. 
A.  S.  W.  Rosenbach,  who  serves  also  as  the 


Shakespeare  Association  of  America’s  president, 
last  fortnight,  came  a  letter  addressed  to 
MPPDA  leader  Will  H.  Hays. 

Wrote  Rosenbach  : 

Dear  Mr.  Hays : 

It  gives  me  great  pleasure  to  inform  you 
that  I  have  seen  a  preview  of  A  Midsummer 
Night’s  Dream,  produced  by  Max  Reinhardt. 
It  is  an  extraordinarily  fine  film  and  deserves 
the  support  of  all  Shakespearian  enthusiasts. 

To  me  it  is  the  Midsummer's  Night’s  Dream 
of  Shakespeare’s  imagination.  It  is  produced 


THE  PHILADELPHIA  EXHIBITOR 


Octl5'35 


17 


in  a  manner  he  would  have  liked  to  have  seen  it, 
but  which  was  impossible  on  the  Elizabethan 
Stage,  or  in  fact  on  any  stage  of  the  modern 
Theatre.  Of  all  the  plays  of  Shakespeare  this 
lends  itself  most  to  the  arts  of  the  cinema. 

I  think  this  production  will  increase  the  study 
of  Shakespeare’s  works  and  the  appreciation  of 
his  genius.  This  screen  verson  will  arouse  in 
the  youth  of  today  a  keener  interest  in  the  plays 
of  Shakespeare  and  a  desire  for  a  finer  type  of 
film, — a  “consummation  devoutly  to  be  wished !” 

Warner  Brothers  are  to  be  congratulated 
upon  this  remarkable  production  and  I  hope  it 
will  have  the  success  it  deserves. 

Thus  further  encouraged  in  an  attempt  which 
has  won  international  praise,  Warner  Brothers 
watched  “Midsummer  Night’s  Dream’’  make  its 
international  debut,  this  week,  looked  intently 
at  what  the  box  office  might  have  to  say. 


New  Screen  Group 

Into  the  field,  last  fortnight,  came  the  Com¬ 
mittee  for  the  Advancement  of  the  Screen,  a 
New  York  City  body  which  included  such  mem¬ 
bers  as  Mine.  Lucrezia  Bori,  Deems.  Taylor, 
Charles  Hanson  Towne,  Giovanni  Martinelli, 
Richard  Watts,  Jr.,  Dr.  Richard  Burton,  others. 

Apparent  organization  purpose  is  to  encour¬ 
age  better  appreciation  for  great  screen  efforts. 
First  selected  to  be  encouraged  is  Warners’ 
“Midsummer  Night’s  Dream.’’ 


Games  to  Court 

Various  chance  games  had  their  day  in  court 
last  weekend  following  a  wholesale  warning 
to  neighborhood  theatres  by  district  police 
heads.  Warnings  followed  the  first  arrests 
when  four  theatre  operators  were  held  for 
court  by  Magistrate  Hamberg. 

Complainant  was  Louis  Israel,  who  declared 
that  his  13-year-old  son,  Melvin,  told  him  about 
the  scheme.  Defendants  included  Girard 
Theatre  manager  Allen  Lewis,  Ideal  Theatre 
manager  Jack  Ehrlich,  Jumbo  Theatre  man¬ 
ager  Emanuel  Lewis,  Frolic  Theatre  operator 
Isadore  Schwartz. 

First  hearing  before  Magistrate  Flamberg  led 
to  a  postponement  until  October  11. 

When  the  case  came  up  for  a  hearing  last 
weekend,  it  was  postponed  for  a  few  weeks. 

Policemen  started  to  check  up  on  all 
theatres  October  4. 

Musicians  Peace 

As  the  final  copy  of  THE  EXHIBITOR, 
October  1,  was  rolling  off  the  presses,  the  local 
Fox,  Earle  Theatres  made  their  peace  with 
the  musicians. 

Thus  Local  77  men  began  to  play  once  again 
in  the  Stanley-Warner  pit,  October  4;  the  Fox 
pit,  October  11. 

The  new  agreement  runs  until  October  1, 
1936,  gives  the  Earle  16  men  and  leader,  divided 
into  several  divisions.  Six  key  men  will  do 
four  shows  daily  for  $64  each,  weekly,  two  10 
men  crews  will  join  them  for  two  shows  each, 
for  $40  weekly.  The  leader  gets  $84.  Summer 
will  find  15  men  for  four  shows. 

The  Fox  will  use  25  men  for  four  daily  over¬ 
tures,  15  for  shows.  Fifteen  men  will  do  all 
four  shows  with  two  10-men  groups  joining 
for  overtures.  Full  time  men  will  be  paid  $70 
weekly,  overture  men  $25,  with  the  leader  re¬ 
ceiving  $90.  Summer  schedule  calls  for  15 
men,  who  will  receive  $70  weekly.  Any  Sun¬ 
day  schedule  will  see  pro  rata  payment. 


Traveller’s  Return 

Industryites  still  remember  the  sensational 
season  in  which  the  Broad  and  Montgomery 
Grand  Opera  House  played  biggest  vaudeville 
names,  set  the  town  talking,  eventually  closed 
because  the  overhead  was  more  than  the  in¬ 
take.  Grand  Opera  House  operator  was  in¬ 
dustry  veteran  Lou  Berman,  well  versed  in 
production,  distribution,  exhibition. 

Following  that  episode,  the  Philadelphian 
went  to  other  spots,  helped  found  Popular  Pic¬ 
tures,  was  heard  securing  Screeno  rights  for 
New  England,  became  affiliated  with  William 
Pizor’s  Imperial  Pictures. 


Philadelphia’s  Lou  Berman 

Again  the  Grand  Opera  House 


Last  fortnight  when  he  came  back  to  the 
local  zone  once  again  in  an  exhibitor  role  no 
one  was  surprised  to  hear  that  his  acquisition 
was  the  Grand  Opera  House. 

To  be  associated  with  him  will  be  popular 
manager  Phil  Wolfscn.  Double  features  at 
low  admission  are  expected. 


Goldman  Commended 

Pottstown’s  grateful  citizens,  last  fortnight, 
took  time  to  fete  William  Goldman  Theatres, 
Inc.  president  William  Goldman. 

Because  during  the  year  passed  he  had  helped 
the  city,  because  his  Strand,  Hippodrome 
Theatres  are  civic  prides,  nearly  100  business¬ 
men,  industrial  leaders  paid  homage  in  a  testi¬ 
monial  banquet  at  the  Elks  Club. 

Speakers  included  the  town  council  president, 
borough  school  board  head,  the  town  burgess, 
others.  Presented  to  Goldman  was  a  testi¬ 
monial  signed  by  merchants,  flowers,  with  the 
guest  of  honor  promising  that  he  would  con¬ 
tinue  to  give  his  best  to  Pottstown. 


Theatre  Activity  ( Continued ) 

Further  theatre  activity  signs,  last  fortnight, 
indicated  once  again  that  exhibitors  have  faith 
in  the  future.  , 

A  South  Philadelphia  neighborhood  paper 
revealed  that  a  motion  picture  theatre,  stores, 
apartments  would  be  included  in  a  $150,000 


project  on  the  west  side  of  23rd  street,  between 
Snyder  avenue  and  Jackson  street.  No  names 
were  mentioned,  but  observers  thought  it  might 
be  sage  operator  Charles  Stiefel. 

To  be  called  the  DeLuxe,  the  house  will  have 
2000  seats,  a  sign  newly  erected  stated. 

Publicly,  South  Philadelphia  Charles  Stiefel 
has  modified  his  views,  now  says  his  de  luxer 
will  seat  but  800. 

Rumored  looking  into  prospects  of  a  new  the¬ 
atre  is  veteran  exhibitor  Leo  Posel. 

Other  spots  indicated  for  houses  have  been 
69th  Street,  Lancaster  Avenue  at  63rd  Street. 

Regal  Theatre  Enterprises,  Inc.,  filed  plans 
for  a  one-story  concrete,  brick  motion  picture 
theatre  on  the  east  side  of  Oxford  avenue, 
north  of  Sanger  street,  in  the  northeast.  To 
cost  $30,000,  it  will  seat  750. 

A  publicity  release  appearing  cn  a  local  real 
estate  page  indicated  that  Stanley-Warner  had 
plans  for  new  theatres  on  South  Broad  street, 
Upper  Darby,  Strawberry  Mansion,  Fox  Chase. 
Improvements  to  the  Stanley  Theatre,  to  others, 
continue. 

“Murder  of  Music’’ 

From  the  American  Society  of  Composers, 
Authors  and  Publishers  comes  a  press  release. 
Substance  is  that  “murder  of  music”  by  radio 
was  accomplished  in  1934  when  the  85  leading 
tunes  were  played  1,255,669  times  by  the  two 
principal  networks. 

Principally  “murdered”  were  songs  from  mo¬ 
tion  pictures,  with  “Love  in  Bloom,”  from  “She 
Loves  Me  Not,”  victim  the  most  times. 

These  figures,  the  press  release  declares,  sub¬ 
stantiate  the  society’s  contention  that  radio 
must  pay  for  the  performance  of  music  a  sum 
sufficient  to  compensate  for  some  losses  in  sheet 
music  sales,  or  America’s  songwriters  will  be 
unable  to  continue. 

To  maintain  pre-radio  days’  standards,  the 
top  flight  composers  must  turn  out  ten  times, 
as  many  songs  to  earn  approximately  the  prior 
income.  With  that  competition,  it  becomes  in¬ 
creasingly  harder  for  the  less  known  songwrit¬ 
ers  to  find  a  market. 

The  1934  ASCAP  survey  was  made  from 
37,629  typical  programs  using  24,055  different 
musical  compositions.  Only  85  were  performed 
10,000  times  or  better  on  the  two  networks  that 
year.  These  took  up  16  per  cent,  of  total  music 
broadcasts. 


T.  N.  F.  R.  Mystery 

Since  THE  EXHIBITOR,  at  various  times, 
reported  such  individuals,  companies  as  Skouras 
Theatres,  Comerford  Enterprises,  Stanley- 
Warner,  A1  Boyd,  William  Goldman  Theatres 
scheduled  to  take  over  the  quartet  comprising 
the  Tower,  Nixon,  Frankford,  Rcosevelt 
Theatres,  announcement,  last  week,  that  the 
TNFR  (Tower,  Nixon,  Frankford,  Roose¬ 
velt)  Realty  Company  had  purchased  the 
theatres,  buildings  indicated  that  previous  re¬ 
ports  might  be  wrong. 

Who  the  TNFR  Realty  Company  is  was 
net  disclosed,  but  since  the  realtor  involved 
was  Albert  M.  Greenfield,  in  co-operation  with 
Lionel  Friedmann,  Inc.,  many  suspected  that 
Stanley-Warner  was  closest  to  the  deal. 

Best  reason  for  such  speculation  was  that 
more  than  a  year  ago  a  Warner  bid  had  been 
introduced,  with  legal  tilting  following  (since 
estates  were  involved),  that  finally  the  litiga¬ 
tion  had  been  settled. 


18 


Octl5’35 


THE  PHILADELPHIA  EXHIBITOR 


Not  only  was  this  the  largest  theatre  trans¬ 
action  in  many  years,  but  it  was  the  city’s  big¬ 
gest  realty  turnover  since  1929.  For  the  four 
buildings,  owned  by  the  William  Freihofer, 
Frederick  G.  Nixon-Nirdlinger  estates,  $1,650,- 
000  was  paid,  $403,000  in  cash,  $1,247,000  on  a 
first  mortgage. 

Erected  in  1927,  the  Tower  cost  $1,000,000, 
exclusive  of  ground,  including  stores,  apart¬ 
ments,  other  dwellings.  Frankford  Theatre 
was  built  in  1914,  remodelled  in  1928;  Roosevelt 
was  erected  in  1926,  the  Northeast’s  pride ; 
Nixon  was  built  in  1911,  remodelled  in  1929, 
has  an  interesting  past  as  a  vaudeville  house. 

Should  the  report  carriers  be  correct,  Stan- 
ley-Warner  would  find  itself  in  a  better  posi¬ 
tion  in  each  sector,  with  product  sorely  needed 
now  available.  Likewise,  if  69th  street  build¬ 
ing  threats  are  true,  with  the  palatial  Tower, 
the  profitable  69th  Street  theatre,  Stanley- 
Warner  would  be  in  a  good  position. 

Particularly  interesting  is  the  fact  that  ex¬ 
actly  one  year  ago  Warner  president  Harry 
M.  Warner  denied  that  he  personally  had  pur¬ 
chased  the  four  houses,  thus  squelching  reports 
then  circulating. 

At  that  time  the  reported  price  was  $1,645,- 
000,  with  Albert  M.  Greenfield  qcting  as  real 
estate  agent  for  Warners,  Lionel  Friedmann, 
Inc.,  for  the  estate. 

From  Warner  Theatres’  general  manager 
Joseph  Bernhard,  from  local  Stanley -Warner 
executives,  however,  late  last  week,  came  denials 
that  Warner  Brothers  Theatres  were  interested 
in  the  new  corporation,  thus  mystifying  the 
trade  more  than  ever. 


PRESS 


Discontented  Reader 

In  Mrs.  Linton  Martin’s  “Sunday  Inquirer" 
movie  column,  a  fortnight  ago,  appeared  a  let¬ 
ter  from  a  discontented  reader.  Subject  was 
short  subjects. 

Because  it  should  prove  interesting  to  many 
managers,  because  it  represents  many  movie 
patrons’  reactions,  it  is  reprinted  in  the  hope 
that  it  may  do  some  good. 

“Can't  you  start  a  protest  movement  or 
somepen  which  will  bring  those  responsible  to 
realize  that  there's  more  than  the  feature  to 
consider  ...  to  give  us  some  short  subjects 
that  are  decent  entertainment  and  to  shorten 
some  of  those  blah,  blah  previews  announcing 
'Coming  Attractions’?  Neighborhood  theatres 
will  get  more  of  our  patronage  by  giving  more 
attention  to  the  quality  and  age  of  these  short 
subjects.” 


CENSORS 


Censor  Plug 

In  Philadelphia's  alert  “Record,”  a  fortnight 
ago,  Pennsylvania's  censers  received  attention 
in  an  article  by  Myles  Pickering. 

Photographed  at  work  were  secretary-script 
girl  Miss  Margaret  Welsh,  censor  Mrs.  Hester 
M.  Frey,  censor  “Pat"  Duffy,  censor  head  L. 
Howell  Davis,  Shown  punching  serial  numbers 
into  the  seal  was  clerk  Edward  Dunn.  Glimpsed 
at  the  projection  machines  were  operators 
Frank  J.  Bettelli,  Louis  A.  McDermott. 

Highlights  contained  in  the  Pickering  article 
were : 


Censor  Duffy :  “Most  of  the  pictures  are  of 
an  extremely  high  order.  That  comes  through 
the  demand  of  the  public  for  good  pictures. 
Such  organizations  as  the  Legion  cf  Decency 
also  have  had  a  tremendous  effect  on  the  type 
of  picture  being  turned  out  today.  Sex  is  not 
being  overdone,  and  sacrilegious,  obscene,  in¬ 
decent  or  immoral  films  becomes  a  rarity. 

"But  the  work  of  censorship  must  go  on,  for, 
were  it  abandoned,  a  few  unscrupulous  pro¬ 
ducers  immediately  would  grind  out  revolting 
films  that  would  be  harmful  to  both  children 
and  adults. 

“.  .  .  the  work  of  the  Will  Hays  organiza¬ 
tion  also  has  been  greatly  instrumental  in  bring¬ 
ing  cleaner  picture  of  greater  entertainment 
and  educational  value  to  the  movie  screens  of 
the  nation.” 

Censors  Frey,  Davis: 

“■  •  .  the  film  industry  has  pulled  itself  up 
to  better  and  cleaner  ground  and  is  constantly 
striving  to  present  better  movies.  .  .  .  The  board 
tries  to  steer  a  middle  course  in  its  censorship.” 


PEOPLE 


Pettijohn  on  Arbitration 

Because  MPTO  general  counsel  George  P. 
Aarons  asked  the  question,  the  trade  heard 
from  a  Hays  organization  attorney  some  ideas 
on  arbitration. 

Addressing  the  James  Clark-headed  National 
Film  Carriers  in  New  York  City  convention, 
Pettijohn  answered  a  question  by  counsel 
Aarons,  said  that  the  industry  could  have  arbi¬ 
tration  through  two  optional  contracts,  one 
providing  for  arbitration,  the  other  minus 
such  a  provision. 

Toastmaster  Aarons'  query  also  brought 
from  Pettijohn  his  belief  that  the  suggestion 
met  any  objections  even  the  Supreme  Court 
might  have  against  "compulsory  arbitration.” 
Pettijohn  called  for  a  forum  where  industry 
disputes  could  be  decided  by  men  in  the  busi¬ 
ness  who  know  production,  distribution,  exhibi¬ 
tion. 

Those  who  wanted  lawsuits,  Pettijohn  main¬ 
tained,  grief  or  recrimination,  could  go  out, 
fight  all  they  wanted  to. 


National  Film  Carriers’  head  J.  P.  Clark 

.  .  .  re-elected 

Re-elected  the  National  Film  Carriers’ 
president-treasurer  was  Horlacher  Delivery 
head  James  P.  Clark.  Other  officers  include 
vice-president  H.  C.  Robinson,  secretary  Clint 
Weyer. 


f  PRODUCTION 

\ 

Zanuck  Reorganization 

Important  move,  last  fortnight,  was  the  an¬ 
nouncement  from  20th  Century-Fox’s  vice- 
president  Darryl  F.  Zanuck  that  a  reorganiza¬ 
tion  in  the  production  system  has  eliminated 
supervisors  in  favor  of  associate  producers. 

Heading  the  new  man-power  setup  is  execu¬ 
tive  assistant  William  E.  Goetz,  with  executive 
producer  Sol  M.  Wurtzel  the  other  Zanuck  aide. 

Serving  as  associate  producers  are  Nunnally 
Johnson,  Raymond  Griffith,  Kenneth  Mac- 
Gowan,  B.  G.  DeSylva,  Henry  Duffy,  Boart 
Rogers,  John  Stone,  Edward  T.  Lowe. 


Rothacker  to  Paramount 

That  laboratory,  production  veteran  Watter- 
son  R.  Rothacker  has  been  elected  a  Paramount 
Productions,  Inc.,  director  was  indicated  last 
fortnight. 


Elections 

Pathe — “The  March  of  Time’s”  Charles  L. 
Stillman,  W.  C.  Stettinius  have  been  elected 
Pathe  Film  Corporation  directors. 


Eyes  on  Ethiopia 

Aside  from  natural  interest,  film  folk  have 
a  special  reason  for  watching  for  the  Italian- 
Ethiopian  conflict. 

Reason  is  the  presence  of  crack  cameraman 
at  the  scene. 

Already  breaking  into  the  headlines  has  been 
Paramount  newsman  Hervey  Misser,  French 
moving  picture  operator  who  accompanied  the 
Italian  troops,  who  also  has  been  found  diffi¬ 
cult  by  Paramount  news  editor  A.  J.  Richard  to 
find,  so  intently  he  has  been  working. 

Metro’s  cameraman  Captain  Aroel  Vargas 
was  badly  hurt  in  a  hysterical  demonstration 
by  Emperor  Helassie’s  troops,  continued  to 
grind  away  just  the  same. 


Patent  Hearing 

Because  the  St.  Louis  case  made  various  in¬ 
dustry  executives  leave  town  for  the  midwest- 
ern  city,  Representative  Sirovich’s  patent  in¬ 
vestigation  was  postponed  until  October  15. 


Changes 

United  Artists— Important  news  came,  last 
fortnight,  in  the  shape  of  a  departure  when 
United  Artists  sales  manager-president  A1 
Lichtman  resigned  from  the  company  following 
a  coast  meeting,  with  it  being  accepted  by  the 
UA  board. 

Thought  likely  to  succeed  him  was  producer 
Samuel  Goldwvn. 

That  dynamic  industry  member  Lichtman 
should  resign  just  a  few  months  following  his 
election  as  president  was  a  surprise.  No  one 
would  tell  the  actual  reason  but  argument  over 
company  policy  was  said  to  be  the  cause. 

A  statement  from  A1  Lichtman's  representa¬ 
tive  said : 

“A1  Lichtman,  president  of  United  Artists 
Film  Corporation,  has  resigned  that  office  effec¬ 
tive  immediately.  In  a  statement  from  Holly¬ 
wood,  Lichtman  said :  "I  found  it  necessary 
to  sever  my  connection  with  United  Artists 
because  my  views  did  not  coincide  with  the 


THE  PHILADELPHIA  EXHIBITOR 


Octl5'35 


19 


policies  of  one  of  its  producers.  My  chief  re¬ 
gret  is  that  I  must  leave  those  loyal  and  effi¬ 
cient  co-workers  in  United  Artists  who  have 
worked  with  me  for  10  years.” 

He  is  expected  to  announce  new  affiliation, 
with  future  plans  soon. 


JEP  Candid  Photo 

UA’s  ex-president  Lichtman 

His  resignation  was  a  surprise 

Industry  folk,  meanwhile,  wondered  who 
would  become  the  UA  salesmanager,  knowing 
well  that  such  an  important  figure  as  Lichtman 
would  not  he  long  in  being  gobbled  up  by  some 
company  which  knows  his  experience  in  the 
business  makes  him  very  valuable  to  any  indus¬ 
try  unit. 


UA  vice-president  Buckley 

.  .  .  moved  up 


Following  the  acceptance,  vice-president-gen¬ 
eral  foreign  manager  Arthur  W.  Kelly  was 
made  vice-president  in  charge  of  sales ;  vice- 
president  Harry  D.  Buckley  was  made  vice- 
president  in  charge  of  general  corporate  mat¬ 
ters. 

Republic — Important,  too,  was  the  announce¬ 
ment  that  head  man  in  Republic’s  production 
forces  would  now  be  astute  picturemaker  Nat 
Levine,  whose  ‘‘Harmony  Lane"  has  set  a  new 
high  mark  for  independent  production.  Indica¬ 
tions  were  that  producer  Levine  would  direct 
all  Republic  picture  making,  that  former  pro¬ 
ducer  Trem  Carr  would  become  a  business 
manager  for  coast  production,  would  also  serve 
as  contact  between  the  eastern-western  Republic 
forces. 


No.  1  Republic  producer  Levine 

.  .  .  now  head  man 


Exhibitors  greeted  the  Republic  announce¬ 
ment,  know  that  from  this  time  on.  all  Republic 
pictures  would  contain  that  same  spark  found 
so  valuable  in  Mascot  shows. 

That  Republic  would  concentrate  its  entire 
production  activity  in  its  own  studios  in  North 
Hollywood  was  also  announced  by  president  W. 
Ray  Johnston.  Two  more  studios  will  be  built. 

Loew’s — David  L.  Loew,  recently  handling 
booking,  buying  for  the  circuit  founded  by  his 
father,  resigned  to  become  executive  vice-presi¬ 
dent  in  charge  of  finances,  general  business 
matters  for  Hal  E.  Roach,  with  headquarters 
in  Hollywood.  . 

Selznick  International  Pictures,  Inc. — 
Recently  organized  for  picture  production 
through  United  Artists,  David  O.  Selznick 
Productions,  Inc.,  has  now  been  taken  over  by 
Selznick  International  Pictures,  Inc.,  whose 
board  includes  chairman  John  Hay  Whitney, 
C.  V.  Whitney,  Robert  Lehman.  Dr.  A.  H. 
Giannini,  Myron  Selznick,  Lloyd  Wright,  David 
O.  Selznick,  all  high  in  business,  legal,  film, 
banking  circles. 

That  all  assets,  contracts  have  been  taken 
over,  that  at  least  three  pictures  will  be  pro¬ 
duced  was  also  indicated,  one  to  be  "Little 
Lord  Fauntleroy,”  another  in  Technicolor,  a 
third  with  Ronald  Colman. 


FINANCIAL 


Roxy  Theatre,  Inc.- — Three  months'  earn¬ 
ings  from  June  13-September  19  totalled 
$56,033  before  various  charges. 

Pathe  Exchange,  Inc. — $1,326,924  profit  for 
the  33  weeks’  period  from  December  30,  1934. 
to  August  15,  1935,  was  reported.  Included 
was  a  $144,471  profit  from  selling  14%  capital 
stock  in  DuPont  Film  Manufacturing  Cor¬ 
poration. 


COURTS 


News  from  St.  Louis 

The  industry’s  nerve  centre,  last  week,  shifted 
to  St.  Louis  where  the  government’s  attempt  to 


prove  that  Warners,  Paramount.  RKO,  their 
subsidiaries  and  various  officers,  had  conspired 
to  violate  the  Sherman  anti-trust  act  by  refus¬ 
ing  to  furnish  first  run  motion  pictures  for  the 
Ambassador,  Missouri,  New  Grand  Central 
Theatres,  except  to  Warners  or  some  concern 
affiliated  with  or  controlled  by  them  continued. 

First  star  witness,  October  4,  after  many  de¬ 
lays  in  court  wrangling,  was  Fanchon-Marco 
president  Harry  C.  Arthur  who  charged  that 
Warner  officials  had  said  that  Fanchon-Marco 
were  the  lambs  who  had  to  be  destroyed  be¬ 
cause  they  klocked  Warners  in  St.  Louis.  Re¬ 
lated  also  by  Arthur  was  a  conversation  with 
Warners’  Abel  Carey  Thomas.  Gradwell  Sears, 
Herman  Starr ;  Paramount’s  George  Schaefer ; 
RKO’s  Ned  E.  Depinet,  injected  in  the  testi¬ 
mony  over  the  defendants'  counsel’s  objections 
with  the  judge  telling  the  jurors  to  accept  it 
only  as  affecting  the  individual  defendant  pres¬ 
ent  at  the  meeting  held  in  1934. 

The  conversation’s  trend,  according  to  Arthur, 
indicated  that  Warners  were  determined  that 
they  were  going  to  teach  the  bondholders’  pro¬ 
tective  committee,  the  bondholders,  a  lesson. 

Defense  attorneys  defended  the  business 
moves  in  St.  Louis. 

A  six  weeks  case  was  predicted  by  observers 
as  testimony  continued  this  week.  Witnesses 
to  be  called  include  industry  leaders  from  many 
companies,  many  divisions. 


THE  G-MAN  OF  YOUR  BOX-OFFICE 


Prevent  losses  that  can¬ 
not  be  measured.  Install  a 
Genister  machine  NOW! 


GENERAL  REGISTER  CORPORATION 

1540  Broadway,  New  York,  N.  Y. 


Booking  Theatres 
Everywhere 

Honest  ::  Reliable 
Conscientious 
Service 

EDWARD  SHERMAN 

VAUDEVILLE  AGENCY 

Real  Estate  Trust  Bldg. 
PHI  LA  D  E  LPHIA 

Pennypaoker  7595 

MAYFAIR  THEATRE  BLDG.,  NEW  YORK 
BR.  9-1905 


20 


Octl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Heard  In 


V 


INE  STREET 


New  Deal 
From  Quality 


Howard  Smith,  Fox  s  dashing  young  booker, 
says  “Metropolitan"  and  “Thanks  a  Mil¬ 
lion”  will  be  godsends  to  exhibitors. 

Miss  Segall,  First  Division,  is  boosting 
"Mimi,”  with  Douglas  Fairbanks  and  Ger¬ 
trude  Lawrence.  In  addition,  a  four  ree 
version  of  ‘  Hei  Tiki”  will  be  available 
soon. 

Paramount  branch  head  Earle  Sweigert  de¬ 
clares  “Wings  Over  Ethiopia”  is  an  ideal 
attraction  for  any  theatre. 

Murray  Beier,  at  Preferred,  announces  that 
he  has  taken  on  distribution  of  the  Im¬ 
perial  releases,  including  “Murder  by  Tele¬ 
vision,"  "Manhattan  Butterfly,"  "Rich  Re¬ 
lations”  and  others.  All  are  from  well 
known  novels.  In  addition,  a  new  one  will 
be  "High  Hat,"  with  Frances  Langford. 
Preferred  will  also  handle  1  3  Edgar  Gu 
poems,  13  color  classic  novelties.  He  will 
have  full  details  soon.  Meanwhile,  Tar- 
zan"  is  beginning  to  work  around  in  many 
spots. 

Quality  Premium  will  have  a  startling  an¬ 
nouncement  soon,  with  a  kid  deal  that  will 
prove  a  sensation,  Charles  Goodwin  re¬ 
ports. 

National  Flag  and  Banner  is  moving  in 
1222  Vine  Street  shortly.  It  will  have 
handsome  quarters. 

Clem  Rizzo  reports  business  picking  up  along 
the  line.  Exhibitors  are  constantly  com¬ 
mending  him  on  the  excellence  of  his  1224 
Vine  Street  headquarters  and  equipment 
men  in  other  cities  are  interested  in  how 
he  beautified  his  store. 

Herb  Given,  GB  branch  manager,  points  ou4 
that  "Transatlantic  Tunnel,"  with  Richard 
Dix,  Madge  Evans  and  others,  is  the  GB 
1st  anniversary  picture  this  year,  avail¬ 
able  soon.  "The  Life  of  Rhodes,”  with 
Walter  Huston,  he  declares,  will  be  a 
roadshow,  so  enthused  are  the  GB  officials. 

Harry  LaVine,  Republic,  has  "Guns  and 
Gunners”  and  "Trail's  End,”  two  new 
westerns.  With  the  new  production  setup, 
he  expects  Republic  to  top  everything. 

“Pop”  Korsen,  Masterpiece,  points  out  that 
the  new  Richard  Talmadge  will  be  in  soon 
as  well  as  other  westerns  and  action  pic¬ 
tures.  "The  Night  Club  Queen”  is  a  new 
musical  due  soon. 

Quality  Premium  is  being  renovated  for  its 
new  deal  showings.  Ben  Kassoy  is  hgrd  at 
work  as  usual. 

Joe  Engel,  Universal’s  pride  and  joy,  expects 
a  lot  from  "Remember  Last  Night.” 

Warner  chieftain  Bill  Mansell  wouldn’t  talk 
about  anything  but  "Midsummer  Night's 
Dream,"  which  opened  at  the  Chestnut 
Street  Opera  House  this  week. 


THE  GIRL  WHO  CAME  BACK.  Shirley  Gr  ey  and  Sidney  Blackmer  are  current  in  the 
First  Division-Chesterfield  show. 


Misses  Lawson,  Madgioncalda,  Eberz,  Re¬ 
public,  are  planning  to  spend  a  weekend 
in  Washington  as  a  guest  of  Mrs.  Woodson. 

Harry  LaVine,  Republic  branch  chief,  hop¬ 
ped  to  Scranton  for  a  business  trip. 

First  Division  has  "A  Shriek  in  the  Night," 
with  Ginger  Rogers,  Louise  Beaver,  Lyle 
Talbot  and  a  good  cast  and  also  "The 
Thirteenth  Guest,"  with  Ginger  Rogers, 
Both  shows  are  worth  money  at  this  tim  = 
with  Miss  Rogers  on  the  ascent. 

The  Vince  O’Donnells  are  back  from  their 
honeymoon  in  Buck  Hills  and  New  York. 
Local  RKO  office  gave  them  a  radio  and 
gifts  galore  piled  in  from  film  friends. 
They  attended  the  Baer-Louis  fight  while 
in  New  York  City  and  are  now  getting 
used  to  married  life.  Everyone  wishes 
them  well. 

Peerless  reports  good  success  with  its  8 
single  reel  Cameo  Comedies,  with  plenty 
of  names  such  as  A1  St.  John,  Walter  Cat¬ 
lett,  Dorothy  Granger,  others  to  sell.  The 
two  reel  Mack  Sennett  reissues  also  are 
getting  plenty  attention  from  exhibitors. 

Ed  Kuykendall,  MPTOA  president,  postcards 
from  Minneapolis  that  he  sure  had  a  nice 
time  at  the  golf  tournament  and  was  glad 
to  win  the  cocktail  set.  He  says  business 
is  picking  up. 

Jack  Greenberg  is  wearing  shoes  that  belong 
to  Eddie  Sherman.  It  seems  that  Eddie 
won  them  in  the  golf  tournament,  but  size 
fit  Jack’s  feet.  Rather  than  exchange 
them,  Eddie,  in  a  lazy  mood,  gave  them  to 
Jack. 

Jack  Waxman,  Atlantic  City  impressario,  was 
a  visitor  in  the  interests  of  the  Hollywood 
Theatre. 

Mel  Koff,  the  Darby  chieftain,  says  his  people 
are  all  back  from  their  summer  jaunts  and 
business  is  picking  up  at  the  Darby 
Theatre. 

Walt  Woodward,  ERPI's  bright  star,  hopped 
into  town  his  usual  cheery  self,  bearing  his 
usual  token  of  peace. 

Jack  Greenberg’s  forthcoming  marriage  is 
taking  place  shortly. 

Edgar  Moss,  Fox  district  chief,  went  to  Ber¬ 
muda,  became  pepped  up,  came  back. 


David  Barrist,  local  exhibitor-premium  dis¬ 
tributor,  admitted  to  44  years  October  5, 
but  some  say  he  looks  young  for  his  age. 

Father  of  Lillian  Rosentoor,  Fox,  passed 
away  October  9  at  the  age  of  85.  Ill  only 
several  days,  heart  trouble  was  the  cause. 
H  e  was  well  known  to  many  film  men  and 
was  very  active. 

Esther  Diamond,  Fox,  is  now  a  captain  of  the 
girls'  team  (35)  in  the  Northern  Liberties 
Hospital  Drive.  She  will  solicit  contribu¬ 
tions  at  the  Arena  during  the  big  wrestling 
show  October  21.  Judge  Walsh  will  make 
the  announcement  from  the  ring.  Per¬ 
mission  has  been  received  from  the  Arena 
operators. 

Harry  Hunter,  Washington  Paramount  man¬ 
ager,  came  to  town  for  a  few  days  to  visit 
district  manager  Percy  Bloch  while  local 
manager  Earle  Sweigert  was  in  the  hos¬ 
pital. 

Jack  Sharkey,  formerly  a  Vine  streeter,  now 
with  RKO  home  office  in  charge  of  “March 
of  Time,”  visited  RKO  manager  Frank  Mc- 
Namee,  renewed  acquaintances  with  ex¬ 
hibitors,  revealed  his  daughter,  19  has  just 
started  college. 

George  Kline,  the  sage  of  Boyertown, 
dropped  into  town  to  say  hello,  thought 
things  were  getting  better,  says  Boyer¬ 
town  clambakes  are  still  the  best. 

A1  Davis  leads  the  20th  Century-Fox  sales¬ 
men  in  this  branch.  Ben  Tolmas  and  Bill 
Humphries  follow. 

Ralph  Binns,  now  with  Warners  in  Australia, 
writes  to  subscribe  to  THE  EXHIBITOR 
and  also  informs  friends  that  Australia 
is  a  bigger  place  than  most  imagine. 

Enthusiastic  Sam  Rosen,  FD,  announces  that 
the  Strand,  Easton;  College,  Bethlehem; 
are  recent  First  Division  first  runs  booked 
to  play  1935-1936  product. 

George  P.  Aarons  accompanied  James  Clark 
to  the  National  Film  Carriers  convention 
in  New  York  City. 

Herb  Given,  GB,  went  to  a  meeting  of  GB 
branch  heads  in  New  York  City,  came 
back  raving  about  "Transatlantic  Tunnel. 

(See  next  page) 


mUUEIMLft  wtnz 


THE  CRIME  OF  DR.  CRESPI.  Eric  von  Stroheim  heads  the  cast  of  the  Republic  release. 


ARCIIITECTS'o'TREATRES 

■  e  SOUTH  Kill  STREET 


SAFETY  DEVICE  IS  A  f 
MUCH  ABUSED  TERM  • 

There  is  Only  One — 


THE  PHILADELPHIA  EXHIBITOR 


Octl5'35 


21 


( Continued  from  preceding  page) 

Ben  Harris,  Masterpiece,  is  plenty  proud  of 
his  son’s  talents  in  everything. 

Miss  Loretta  Heiter  is  the  new  assistant  to 
Jack  Greenberg  at  the  Film  Board.  Miss 
Gallagher  resigned. 

Metro  office  is  being  treated  with  candy  by 
the  winners  of  the  baseball  pool. 

Audry  Augustine,  Metro,  went  on  a  two 
weeks  cruise  to  the  West  Indies. 

Dorothy  Burrison  spent  the  holidays  in  New 
York  City. 

Ann  Haines,  shipping  room  clerk,  Metro, 
revealed  her  marriage  of  over  a  year  ago. 
She  is  leaving  soon  to  take  up  wifely 
duties. 

Frank  Sculli,  Metro  booker,  received  a  wire 
signed  Mussolini,  to  report  to  the  machine 
fire  squad  in  Italy,  and  doesn’t  know 
whether  he  is  being  kidded  or  not. 


YES,  SIR:- 

Winter  will  soon  be  with  us 
again. 

When  the  temperature  goes 
down  to  zero  and  stays  there — 

When  the  snow  makes  roads 
almost  impassable  —  that  is 
when  a  good  messenger  serv¬ 
ice  proves  its  worth. 

New  Jersey  Messenger  Serv¬ 
ice  has  proven  it  is  100%  ef¬ 
ficient  through  many  winters. 

It  will  do  so  again  this  year. 

Come  what  may — be  it  snow, 
rain,  sleet  or  floods — We  will 
still  hold  the  record  of 

NEVER  A  MISSOUT 
ALWAYS  ON  TIME 


NEW  JERSEY 

MESSENGER  SERVICE 

250  N.  Juniper  St.  Myer  Adleman 
PHILADELPHIA  Prop. 

SDr.  9355  Loc.  87S7  Race  9444 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


HARRISBURG 


Keystone  Ring  No.  20,  International  Broth¬ 
erhood  of  Magicians,  will  stage  a  show  at 
the  Majestic  Theatre,  Harrisburg,  under 
the  auspices  of  the  Disabled  American  Vet¬ 
erans'  Association. 

Closed  since  last  spring,  Majestic  Theatre, 
Harrisburg,  was  reopened  October  5,  for 
"Thumbs  Up.” 

Manager  Jack  D.  O’Rear,  Colonial,  Harris¬ 
burg,  managed  the  Majestic  for  the  musi¬ 
cal  show.  During  the  absence  of  O’Rear, 
Girard  Wollaston,  manager,  Victorija, 
handled  managerial  duties  at  both  houses. 

Aaron  N.  Palmer,  owner  of  the  Elks  Theatre, 
Middletown,  celebrated  a  birthday  Octo¬ 
ber  7.  He  was  entertained  at  his  home 
by  h  is  wife  and  friends. 

Mrs.  C.  Floyd  Hopkins,  wife,  Wilmer  and 


Vincent’s  Harrisburg  representative,  and 
Mrs.  Charles  H.  Morrison,  wife,  treasurer 
and  business  manager,  ’The  Patriot”  and 
"The  Evening  News”,  Harrisburg  daily 
newspapers,  returned  to  their  homes  re¬ 
cently  from  a  sojourn  in  Atlantic  City. 

Mrs.  John  F.  Rogers,  wife,  manager,  Harris¬ 
burg’s  State,  has  disclosed  that  she  likes 
serial  films  as  part  of  her  movie  fare. 

Jerry  Wollaston,  Victoria,  Harrisburg,  saw 
plenty  red  when  “Redheads  on  Parade” 
opened  at  his  house,  for  he  had  promised 
first  fifty  red-haired  girls  would  be  admit¬ 
ted  free. 

Rumors  persist  that  Loew’s  is  to  build  new 
theatre  in  Harrisburg  within  next  two 
years,  although  verification  cannot  be  ob¬ 
tained  from  Sam  Gilman. 

Sam  Gilman  phoned  in  to  tell  the  world  that 
"Broadway  Melody  of  1936”  did  best 
week’s  business  at  Loew’s  Regent,  Harris¬ 
burg,  since  change  in  admission  prices  two 
years  and  eight  months  ago. 


BORN  FOR  GLORY.  GB  presents  a  naval  melodrama  which  should  prove  strong  for 
selling  purposes. 


1936  FILM 

YEAR  BOOK 

NOW  IN  PREPARATION 

(The  encyclopedia  of  the  motion  picture  industry) 

Published  annually  by 

THE  FILM  DAILY 

1650  Broadway/  New  York  City 


22 


Octl5'35 


THE  PHILADELPHIA  EXHIBITOR 


EVERYONE  was  saddened  to  hear  of  the 
calamity  which  befell  the  Sweigert  family, 
in  the  death  of  Ronald  Sweigert. 

SUNDAY  NIGHT  trade  screenings  will 
now  be  run  on  the  two  showing  schedule, 
with  the  first  show  starting  promptly  at 

7  P.  M. 

FIRST  GENERAL  MEETING  was  held 

October  1  1 ,  at  which  time  plans  for  the  fall 
season  as  well  as  the  November  benefit  were 
discussed.  Submitted  for  approval  was  the 
following  amendment:  ‘The  annual  meeting 
of  the  members  shall  be  held  on  the  second 
Friday  of  November  of  each  year,  if  not  a 
legal  holiday,  and  if  a  legal  holiday,  then  on 
the  Friday  following,  when  they  shall  elect, 
by  ballot,  a  board  of  directors,  and  transact 
such  other  business  as  may  be  brought  before 
the  meeting.  ' 

WOMEN’S  AUXILIARY  has  been  organized 
with  Mrs.  Sam  Gross,  president;  Mrs.  Harry 
Weiner,  vice-president;  Mrs.  Jay  Emanuel, 
treasurer.  Arrangements  are  being  made 
for  the  group  of  2  I  to  co-operate  with  the 
club  in  various  matters  as  well  as  in  social 
affairs. 

NOMINATING  COMMITTEE  to  present  a 
slate  for  the  new  year  to  be  presented  to 
members  at  the  next  general  meeting.  No¬ 
vember  8,  includes  A]  Davis,  Jim  Clark, 
Eddie  Sherman,  Charlie  Zagrans,  Jack 
Greenberg,  Ted  Schlanger,  Earl  Sweigert, 
Dr.  Leon  Levy. 

FOLLOWING  THE  ELECTION  a  special 

formal  bachelor’s  affair - installation  will  be 

held. 

A  GOOD  PROFIT  on  the  recent  golf  tour¬ 
nament  was  announced.  Thanks  was  be¬ 
stowed  on  barker  Jay  Emanuel  for  his  good 
work. 

NEXT  LUNCHEON  will  be  October  30,  as 
the  first  in  the  new  fall-winter  series.  Dr. 
Leon  Levy  and  Ben  Gimbel  will  be  kings 
for  the  day. 

PLANS  for  the  November  1 8  fete  at  the 
Met  were  discussed. 

A  PING  PONG  EXHIBITION  will  be  held 
October  17  at  8.30  P.  M.  with  all  members 
invited. 

LOCAL  RELEASE  DATES 
MASTERPIECE 

The  Live  Wire  (Richard  Talmadge),  No¬ 
vember  15;  Between  Men  (Johnny  Mack 
Brown),  November  20;  Alias  John  Law  (Bob 
Steele),  December  1;  Night  Club  Queen,  No¬ 
vember  10;  Wild  Mustang  (Harry  Carey), 
November  15. 

METRO 

It’s  in  the  Air,  October  1 8. 

I  Live  My  Life,  October  2-8. 

COLUMBIA 

The  Public  Menace,  October  5-11. 

20th  CENTURY-FOX 

Here’s  to  Romance,  October  4;  Charlie 
Chan  in  Shanghai,  October  8;  This  is  the 
Life,  October  10;  Bad  Boy,  October  16;  Way 
Down  East,  October  26. 

PARAMOUNT 

The  Virginia  Judge,  October  20;  Two 
Fisted,  October  8-10. 

The  Last  Outpost,  October  12-15. 

WARNERS 

Shipmates  Forever,  October  18;  Dr. 
Socrates,  October  19;  Case  of  the  Lucky 
Legs,  October  14. 


LANCASTER 


Keen  interest  has  been  aroused  in  the  refer¬ 
endum  on  Sunday  motion  pictures. 

Santa  Claus  in  the  business  section  of  Lan¬ 
caster  in  October  attracted  plenty  of 
attention.  On  his  broad  back  he  carried 
a  sign  calling  attention  to  the  stage  show 
at  the  Colonial. 

Bert  Leighton,  manager.  Grand  Treatre,  did 
a  land  office  business  with  "Broadway 
Melody." 

Speaking  of  good  old  days,  a  stage  show  in 
Lancaster  is  almost  sure  fire  returns  at  the 
box  office. 

Jack  Frere  packed  them  in  with  the  Marcus 
show  and  then  Ray  O’Connell  at  the  Capi¬ 
tol,  did  a  nice  business  with  the  Town 
Hall  Tonight  cast. 

Lancaster  Kiwanis  Club  introduced  an  inno¬ 
vation  at:  recent  state  convention  in  this 
city.  It  gave  free  movie  tickets  to  all  dele¬ 
gates  on  the  opening  day  of  the  conven¬ 
tion. 

Local  theatre  men  are  watching  with  inter¬ 
est  the  production  of  "Blossom  Time"  a 
the  Community  Theatre,  Hershey. 

Lancaster  newspapers  gave  Mickey  Mouse  a 
regal  send  off  on  his  seventh  birthday  an¬ 
niversary. 

Lancaster  civic  clubs  are  planning  for  their 
winter  membership  programs.  Quite  a  few 
plan  to  use  vaudeville  talent  on  the  pro¬ 
grams  this  year. 


READING 


Harry  F.  Menges,  widely  known,  is  a  candi¬ 
date  for  city  controller. 

William  O.  Heckman,  for  many  years  man¬ 
ager  of  Rajah,  Orpheum  and  also  of  the 
Capitol  theatres,  is  new  manager  of  the 
Orpheum.  He  will  present  a  series  of 
stage  shows. 

Park  was  the  first  Reading  house  to  show  the 
Louis-Baer  fight  pictures. 

City  authorities  turned  down  an  offer  of  a 
free  theatre  organ  because  the  gift  was 
conditioned  on  employment  of  the  giver 
as  "city  organist"  on  salary. 

Loew’s  scored  in  a  big  way  with  "Broadway 
Melody." 

Theatres  here  reflecting  on  Governor  Earle’s 
amusement  tax  in  their  advertising  have 
had  a  change  of  heart;  all  material  of  this 
kind  now  deleted. 

Astor  tied  up  with  furniture  store  in  Monday 
radio-amateur  nights  that  draw  immens' 
crowds. 


THEATRE  DESIGN 

Remodeling  »  Building 

DAVID  SUPOWITZ 

REGISTERED  ARCHITECT 
246  S.  15th  St.  Philadelphia 

Pennypacker  2291 


INDEX  TO 
ADVERTISERS 

American  Heating  and  Ventilat¬ 


ing  .  23 

Berlo  Vending  Company  .  28 

Harry  Brodsky  Decorating  Com¬ 
pany  .  23 

Brown  and  Williamson.  Back  Cover 
Business  Machinery  Company,...  23 

"Film  Daily”  .  21 

First  Division  Exchanges,  Inc. 

3,  4,  5,  6 

General  Register  Company .  19 

Hardwick  and  Magee .  23 

Edwin  Harris  .  23 

Horlacher  Delivery  Service .  25 

Hotel  President  .  28 

Irwin  Seating  Company  .  25 

M  e  tr  o  -  Gold  w  y  n  -  M  a  y  er 


Inside  Front  Cover 


National  Penn  Printing  Company  27 
National  Theatre  Supply  Com¬ 
pany  .  24 

National  Petroleum  Products 

Company  .  23 

New  Jersey  Messenger  Service.  . .  21 

Novelty  Scenic  Company .  23 

Paramount  Decorating  Company..  23 
Paramount  Pictures 

Front  Cover,  10,  11 

Geraldine  S.  Porter  .  24 

Quality  Premium  Distributors...  23 
RCA  Manufacturing  Company  ...  29 

RKO-Radio  Pictures  . 8,  9 

Republic  Film  Corporation  .  7 

Clem  Rizzo  .  22 

Sentry  Safety  Control  . 20,  22,  23 

Edward  Sherman  .  19 

S.  O.  S.  Corporation .  24 

David  Supowitz  . 22,  23 

Thalheimer  and  Weitz  .  20 

Typhoon  Air  Conditioning  Com¬ 
pany  .  23 

Voigt  Decorative  Lighting  . 23 


Arcadia,  Warner  house  long  closed,  is 
open  with  popular  priced  pictures.  It  is 
competing  with  Wilmer-Vincent  State,  ap¬ 
proximately  same  prices,  one  block  down. 

Burlesque,  back  in  Reading,  showing  in 
Orpheum. 


•  Lowest  Prices 

•  Highest  Quality 

•  Strongest  Guarantees 

•  Honest  Representation 

•  Practical  Knowledge 

•  Friendly  Service 


CLEM’S 


THEATRE  SUPPLIES 

1224  Vine  Street,  Philadelphia 

• 

The  Most  Modern  and 
Host  Equipped  Theatre 
Supplq  Store  in  the 
territory 


THE  PHILADELPHIA  EXHIBITOR 


Octl5'35 


23 


READY 

REFERENCE 

EACH  COMPANY  LISTED  IS  AN 
AUTHORITY  IN  ITS  FIELD  AND 
IS  RELIABLE  AND  TRUSTWORTHY 


ACCOUNTANT  (Theatre  Spec.) 


Edwin  r.  Harris 

CERTIFIED  PUBLIC  ACCOUNTANT 

Denckla  Bldg.,  Philadelphia 

Specializing  in  Theatre  Bookkeeping.  Profit  and  Loss 
Statements  and  State  and  Federal  Tax  Returns 
for  more  than  19  years 

THE  SMALL  MONTHLY  SUM  WILL  SURPRISE  YOU 


AIR  CONDITIONING 


T 


AIR  (I 


COOLING 

VENTILATING 

HEATING 


PHOON 

CONDITIONING  CO. 

BLOWERS  -  FANS 
AIR  WASHERS 

252  West  26th  St.,  New  York 


THE  AMERICAN  SYSTEM 


Specializing  in  the  Cooling,  Heating  and  Venti¬ 
lating  of  Theatres  for  More  Than  Fifteen  Years. 

The  American  Heating  and  Ventilating  Co. 

1505  Race  Street,  Philadelphia 


NATURE'S  ONLY  EQUIVALENT! 


ARCHITECT 


DAVID  SUPOWITZ 

Then tre  A  rchitect 

Hvininlvlinif  it  ml  MCebuildinif 
246  S.  15th  STREET 

Pennypacker  2291 


CARPETS 

CARPETS 

for  theatres 

Special  designs  and  colors  in  dur¬ 
able  grades.  Estimates  gladly  submitted. 

HARDWICK  &  MAGEE  CO. 

1220  Market  Street,  Philadelphia 


DRAPERIES 


The  Larger  and  Greater — 

NOVELTY  SCENIC  STUDIOS 

- INC. - 

INTERIOR  DECORATIONS  :  DRAPERIES 

SCENERY  :  ACCOUSTICAL  TREATMENTS:  RIGGING 

611-625  W.  43rd  St.  New  York,  N.  Y. 


WILLIAMSPORT 


Painting  activities  at  the  Keystone  theatre 
were  completed  as  were  those  at  the 
Capitol.  Rialto  has  followed  suit. 

Seats  in  the  Keystone  were  reupholstered  at 
the  rate  of  1  00  a  time.  They  were  removed 
while  being  repaired.  Plans  are  being 
made  to  do  the  same  at  the  Capitol. 

Cooking  schools  will  be  conducted  October 
15,  16,  17  and  18  in  the  Capitol  in  co¬ 

operation  with  the  "Sun-Gazette”  Com¬ 
pany. 

Peerless  Magnarc  lamps  have  been  installed 
at  the  Park,  Jack  Browell,  manager. 

“Sweepstakes”  is  being  conducted  twice  a 
week,  Friday  and  Saturday  nights,  at  the 
Park. 

Majestic  seems  destined  to  remain  closed  a 
while  longer. 

No  news  has  been  received  by  Byron  Lynn, 
manager,  Capitol,  concerning  his  vaude¬ 
ville  shows. 

Sound  equipment  has  been  installed  at  the 
Stevens  Junior  High  School  through  the 
aid  of  the  Parent  Teachers  Association 
and  a  projection  machine  has  been  pur¬ 
chased  by  the  school  board  for  the  high 
school. 

Ritz  Theatre,  Danville,  Comerford,  burned 
last  week  with  an  estimated  loss  of 

$50,000. 

A  benefit  was  held  by  the  Parent  Teachers 
Association  at  the  Ritz,  Muncy. 


T  R  ETN  T  O  N 


State  Theatre,  Ogden  D.  Wilkinson,  owner- 
manager,  reopened  October  12  with  "Ah 
Wilderness."  Management  plans  to  book 
road  shows  and  burlesque  attractions. 

Business  at  Rialto,  William  Gay,  manager, 
must  be  good.  Almost  every  week  Bill 
announces  some  minor  improvement  to 
the  house. 

Broad  Street  Theatre  offered  a  “Spook 
Show  as  a  special  Saturday  night  feature. 

John  Bodley,  manager,  Gaiety  Theatre,  has 
started  construction  of  twelve  bowling 
alleys  in  the  basement  of  stores  adjoining 
the  theatre  property,  controlled  by  W.  C 
Hunt. 


POTTS  VILLE 


Pottsville,  in  which  there  is  no  second  run 
situation,  had  a  peculiar  circumstance 
October  7  and  8  when  only  one  first  run 
film  was  in  the  town,  "Top  Hat"  at  the 
Capitol.  Hippodrome  played  "Les  Miser- 
abl  es  ’  back  because  many  patrons  failed 
to  see  it  at  the  Capitol  because  the  July  9 
flood  drowned  out  the  last  day’s  engage¬ 
ment,  and  the  Hollywood  brought  back 
"Thin  Man." 

Manager  Elliott,  Garden,  Frackville,  had  an 
exceptional  tieup  when  he  snared  a  full 
page  in  the  "Shenandoah  Herald”  to 
plug  his  Hollywood  premiere.  It’s  sel¬ 
dom  a  larger  town  newspaper  will  cater  to 
adjacent  theatres  but  Elliott  went  ahead 
and  got  it. 

Following  a  three  months’  shutdown,  Rialto 
Theatre,  Mt.  Carmel,  emerged  as  the 
Hollywood  Theatre  after  extensive  re¬ 
modeling  and  improvements  had  been 
effected.  Thomas  C.  Walsh  and  Ben  Bod- 
ner  are  heads  of  the  house. 


_ FUEL  OIL _ 

NATIONAL  PETROLEUM  PRODUCTS  CO. 

•  FUEL  OIL  • 

Sells  for  Less — Because  It  Costs  Us  Less  to  Sell 

4007-9-11  LUDLOW  STREET 

Phone:  Bar  4788 — West  1949 


INTERIOR  DECORATORS 

Theatrical 
Decorating 

OUR  SPECIALTY 
Phone 

Rlttenhouse  7828 
2315  Walnut  St. 

Philadelphia 


J.  SEIDMAN  :  :  :  D.  BRODSKY 

Paramount  Qecorating  Qo.,  |nc. 

STAGE  SETTINGS  :  DRAPERIES 

CARPETS  :  PAINTING  AND  DECORATING 

311  North  13th  Street  Philadelphia,  Pa. 


LIGHTING  FIXTURES 


VOIGT 


I\EW 

DECORATIVE  LIGHTING 

FOR  YOUR  THEATRE 

ORINKING  FOUNTAINS  DIRECTION  SIGNS 


I2™£r Monfqomery  Ave.  Phila.Pa 


OFFICE  EQUIPMENT 

MIMEOGRAPHS  *17# 

Backed  l»y  a  One  Year  Guarantee 
Also—  ADDRESSOGRAPHS,  MULTIGRAPHS, 
50%  TYPEWRITERS,  ADDING  MACHINES, 
SAVINGS  on  CHECK  WRITERS,  KARDEX 

Business  Machinery  Co.,  909  Walnut  St.,  Phiia. 

_ PREMIUMS _ 

20  YEW  DEALS! 

Kill'll  One  a  Winner 
SEE  THEM  TODAY! 

QUALITY  PREMIUM  DIST.,  Inc. 

1305  Vine  Street  -  Philadelphia,  Pa. 


SAFETY  CONTROL 


KEEP  FAITH  WITH  YOUR 
PATRONS,  BY  USING  .  .  . 


Tell  Our  Advertisers 
“/  saw  it  in 

THE  EXHIBITOR”! 


24 


Octl5'35 


THE  PHILADELPHIA  EXHIBITOR 


SUPPLIES 


S.O.S.  Buys  Equipment  at  Highest  Prices 


39  STEPS.  Robert  Donat  and  Madeleine  Carroll  are  noted  in  the  GB  production. 


THEATRE  EQUIPMENT 


"4 -STAR"  SERVICE/ 

★  Equipment  of  Known  Quality  Backed  by 
a  Guarantee  of  Satisfaction. 

★  Service  from  a  Local  Branch  by  Men  you 
Know  and  Trust. 

★  Priced  with  the  Benefit  of  the  Mass  Pur¬ 
chasing  Power  of  a  National  Organization. 

★  Guaranteed  by  all  of  the  National  Re¬ 
sources  of  a  National  Institution. 


National  Theatre  Supply  Company 


OFFICE*  IN  ALL  f 

BFINCIFALCITII* 

}f  n£cj£l  3D 

THERE’S  A 

—AND  A 

STORE  NEAR  J 

MAN  YOU 

YOU— 

KNOW 

• 

Official  Letter 
Service  to  the 
Motion  Picture 
Industry 

Accurate  List 
of  all  Theatres 
and  Executives 

Mimeographing 
Multigra  piling 
Public  Stenography 

Addressing  -  Folding 
Enclosing  -  Mailing 

Advertising 

Publicity 

Printing 

GERALDINE  S.  PORTER 

Advertising  and  Letter  Service 

5027  Carpenter  Street 

Bell:  GRAnite  5927 

The  smart  theatre  owner  will  find  listed 
here  numerous  services  which  will 
interest  him  during  the  successful 
operation  of  his  showhouse.  Each  com¬ 
pany  is  an  authority  in  its  field  and 
through  long  experience  has  proved 
reliable  and  trustworthy. 

Tell  Our  Advertisers 
You  Saw  It  In 

The  Philadelphia 
Exhibitor 


Upstate  Joke 


Doug  Carpenter,  manager,  Elks, 
Middletown,  sends  this  joke  in. 

The  theatre  cashier  received  a  call  on 
the  phone.  Party  speaking  wanted  to 
know  if  the  theatre  was  on  the  car  line. 
Cashier  nicely  replied  that  it  was, 
whereupon  the  joker  told  her  to  get  it 
off  as  the  car  was  coming,  then  hanging 
up. 

No  wonder  cashiers  get  grey. 


Heard  In 


W 


ILMINGTON 


Cohn  Comes 
to  Town 


Queen  Theatre,  Wilmington,  gets  another 
new  manager,  Arthur  Cohn,  former  pub¬ 
licity  man  for  Earle  Theatre,  Leon  Ben- 
ham,  the  former  manager,  went  out  almost 
unexpectedly  as  did  E.  J.  Lewis.  Cohn  is 
feeling  his  ropes  out,  continuing  the  ama¬ 
teur  night  with  radio  hook-up,  and  hoping 
to  be  able  to  put  vaudeville  in  for  more 
than  one  day  a  week.  He  also  has  som« 
ideas  about  changing  some  of  the  lobby 
frames. 

Playhouse,  legitimate,  is  due  to  open  October 
19  under  the  same  manager,  Raymond  N. 
Harris. 

W.  R.  McClintock,  assistant  manager,  Ar¬ 
cadia,  has  done  a  swell  piece  of  work  in 
repainting  and  redecorating  the  rest  rooms 
of  the  Arcadia. 

John  Smith,  manager,  Aldine,  was  waiting 
patiently  for  his  new  carpet  which  has 
been  on  its  way  for  several  months. 
“Morty”  Levine  is  waiting  just  as  anx¬ 
iously  for  discard. 


Milton  Montague  has  been  promoted  to  chief 
of  service  at  the  Avenue;  Walter  Slemko 
has  been  made  a  doorman  and  Kenneth 
Shelin  is  the  new  doorman. 

Frank  Pappas,  veteran  backstage  man,  Dock- 
stader  Theatre,  is  presiding  proudly  over 
the  job  at  the  Queen  on  vaudeville  and 
amateur  nights. 

Steve  Kamalski,  usher,  Avenue,  discovered 
that  a  car  wouldn’t  run  without  gas. 

Ralph  Beecher,  Queen,  isn  t  discussing  cars 
anymore. 

Joe  DeFiore,  manager,  Park,  saw  his  Louis- 
Baer  fight  pictures  at  the  National  Theatre, 
colored  house. 

Ben  Schindler,  as  was  expected,  got  first 
crack  at  the  Louis-Baer  fight  film. 

Pretty  blonde  Minerva  Richardson,  cashier, 
Arcadia,  who  is  quite  a  kidder,  walked 
into  manager  Lew  Black’s  office  the  other 
day.  Lew  got  up  from  his  chair,  and 
Minerva  spied  a  buoy  shaped  rubber 
cushion  that  he  had  been  sitting  on.  ‘‘Oh, 
Mr.  Black,  you  must  be  getting  old,  sit¬ 
ting  on  that  thing.” 

“Artie”  Coh  n,  new  Queen  manager,  who 
says  his  stomach  has  been  a  bit  on  the 
bum,  requiring  a  special  diet,  is  asking 
everybody  where  to  find  a  good  restaurant. 

Dick  Hayden,  the  statuesque  and  languid 
eyed  doorman  at  the  Arcadia  who  some¬ 
times  dreams  of  leading  an  orchestra  and 
other  times  of  love,  says  his  engagement 
is  all  off. 

John  Smith,  manager,  Aldine  with  the  very 
able  assistance  of  Edman  Devenney,  was 
tieing  up  for  "Big  Broadcast.” 

Young  Timers,  Avenue,  have  elected  their 
new  officers. 

Leo  Maczynski,  usher,  Avenue,  ought  to  be 
a  big  help  to  his  wife.  He  handles  all 
the  dishes  Ben  Schindler  gives  away. 

Spied  G.  Earle  Finney,  manager.  Savoy,  right 
after  Detroit  won  the  World  Series,  criti¬ 
cising  the  "Journal-Every  Evening” 
streamer  which  said  Detroit  wins  ’’pen¬ 
nant,”  it  being  Finney’s  idea  there  was 
no  pennant  to  win  in  the  World  Series. 

( Sec  next  page) 


UNIVERSAL  ON  THE  MARCH.  “Diamond  Jim’s”  Edward  Arnold  and  James  Whale; 
Dorothy  Page,  a  Universal  female  star;  and  Irene  Dunne,  in  “The  Magnificent  Obsession,” 
are  noted. 


THE  PHILADELPHIA  EXHIBITOR 


Octl5'35 


25 


WILMINGTON 

( Continued  from  preceding  page) 

Roscoe  Drissell,  Loews  Parkway  manager, 
during  the  World  Series,  had  his  booth 
man,  Joe  Omhopf,  and  an  ERPI  service 
engineer  rig  up  a  speaker  system  over  his 
regular  sound  system. 

Mrs.  George  L.  Schwartz  is  doing  the  Motion 
Picture  Guide  column  of  the  Better  Films 
Council  which  appears  in  the  “Journal- 
Every  Evening”  theatre  page  now. 

Roscoe  Drissell,  manager,  Loew  s  Parkway, 
is  again  spurring  the  six  clubs  of  the 
Wilmington  Football  Association  to  vie 
for  the  silver  cup  he  offers. 

Roscoe  Drissell,  Loews  manager,  put  out 
several  hundred  “football  tickets,”  during 
the  week  of  the  showing  of  "Broadwav 
Melody"  which  ballyhooed  the  latter  film’s 


wind-up  on  one  side  and  "O’Shaughnessy’s 
Boy,”  the  next  week  film  on  the  other. 
Football  angle  was  based  on  MGM  oddity, 
"Football  Teamwork.” 

Joseph  Piekarski,  assistant  projectionist,  Ave¬ 
nue,  who  is  something  of  an  artist,  has  re¬ 
produced  two  French  windows  on  the 
walls  of  the  foyer  so  realistically,  several 
patrons  have  remarked  that  lights  should 
be  placed  behind  them. 

David  Bernstein,  vice-president,  Joseph  R. 
Vogel,  general  manager,  Carter  Barron, 
division  manager,  Loew  s,  paid  a  surprise 
visit  to  Roscoe  Drissell,  manager,  Loew  s 
Parkway.  Drissell,  who  was  in  the  mid¬ 
dle  of  a  record  smashing  hold-over  of 
“Broadway  Melody”  couldn’t  have  been 
given  the  once-over  at  a  more  favorable 
time. 


“The  Perfect  Tribute ” 


Metro  has  scored  in  the  shorts  divi¬ 
sion  with  a  Chic  Sale  special  that  is 
deserving  of  billing  over  the  feature  in 
many  cases.  Top  notch,  it  shows  Sale 
as  Lincoln,  includes  good  acting,  ex¬ 
cellent  camera  work. 

Although  it  would  be  a  natural  for 
Lincoln’s  Birthday,  it  will  gain  approval 
anywhere  at  any  time. 

Audiences  will  cry  when  they  see  it 
and  people  will  applaud  because  of  the 
excellence  of  this  19  minute  subject. 

It  is  heartily  recommended. 

J.  E. 


PLUS-VALUES  that  created  the 

undisputed  Leadership  and  Popularity  of . . 

IRWIN 

THEATRE  CHAIRS 

1. 

ENGINEERING  GENIUS: 

im 

Skilled  men — trained  in  the  Country’s  best  universities 
— and  backed  by  generations  of  forefathers  who  learned 
by  trial  and  error  the  intricate  art  of  perfect  seating. 

Nowhere  except  in  this  ‘‘Chair  Capitol”  of  the  world  is  it 
possible  to  find  such  engineers.  Day  in  and  day  out  they 
painstakingly  work  to  develop,  perfect  and  beautify  the 

Irwin  Line.  A  labor  of  love  and  a  product  of  sincere 
effort  is  the  Irwin  Chair. 

EXPERIENCE  OF  25  YEARS:  ; 

For  more  than  25  years  Irwin  Ideals,  Irwin  Technique 
and  Irwin  Quality  have  been  a  known  standard  in  Grand 

Rapids.  Product  of  an  organization — most  executives  of 
which  have  been  with  the  company  constantly  since  its 
inception — Irwin  Chairs  receive  the  attention  to  detail 
and  approach  to  perfection  that  only  Old  Employees  can 
be  depended  upon  to  give. 

3. 

MODERN  FACTORY  FACILITIES:  1 

|te| 

The  Irwin  Seating  Factory,  encompassing  a  full  city 
block  and  affording  all  of  the  advantages  of  fresh  air 
and  natural  light,  is  as  modern  as  it  is  possible  for  a 
factory  to  be.  Latest  manufacturing  equipment  and  every 
new  development  in  the  seating  field  is  tested  and  accepted 
only  when  its  worth  in  labor  saving  or  ultimate  quality 

'ST,. 

and  artistic  perfection  is  proven. 

SERVICE  of  a  National  Organization : 

cm 

Sold  and  serviced  by  a  national  organization  with  28 
branches  and  over  250  Servicing  Employees — Irwin  Seats 
enjoy  a  contact  with  theatremen  and  their  confidence  to 
an  extent  unapproached  by  any  other  organization.  Irwin 

Seats  are  Doubly  Guaranteed  by  the  Manufacturer  and  by 
the  National  Distributor. 

Manufactured  by'IRWIN  SEATING  CO.,  GRANDjRAPIDS,  MICH. 

Sold  and  Serviced  by  all  branches  of 

NATIONAL  THEATRE  SUPPLY  CO. 

s 

A 

F 
E 
T 

y 


ERVING  theatre  needs  with 
a  knowledge  of  theatre 
business. 


SSISTING  theatre  owners  with 
a  staff  of  trained  clerks  and 
office  files.  No  missouts. 

REEING  theatre  owners  of  the 
worry  that  they  may  have 
forgotten  part  of  their  show. 

FFICIENTLY  operating  the  larg¬ 
est  film  delivery  service  in 
the  world. 

A  KING  CARE  of  every 
possible  need  in  the  delivery 
of  film. 


ELDING  the  epitome  of 
safety,  service  and  effici¬ 
ency  at  a  minimum  cost. 


H 


ORLACHE 

Delivery  Service 

Inc. 


R 


PHILADELPHIA 
1228  Vine  St. 


NEW  YORK 
518  W.  48th  St. 


BALTIMORE  WASHINGTON 

206  N.  Bond  St.  1031  Third  St.  N.W. 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


Another  Horlacher  Service 
LARRY  DAILY,  Notary  Public 

The  only  one  on  Vine  Street  .  .  At 
your  service  any  time  during 
business  hours. 


26 


Octl5'35 


THE  PHILADELPHIA  EXHIBITOR 


BETTER  MANAGEMENT 


Tested  ideas  .  .  .  Suc¬ 
cessful  merchandising  .  .  . 
Stunts  that  are  proven. 


New  RCA  Unit 


A  combination  film  projector,  “High 
Fidelity”  soundhead,  and  lamphouse  on 
a  single  casting,  for  use  in  theatres  and 
auditoriums  having  no  equipment,  or 
where  old  equipment  is  to  be  replaced, 
has  been  announced  by  the  Photophone 
Division  of  the  RCA  Manufacturing 
Company. 

According  to  Edwin  M.  Hartley,  RCA 
Photophone  manager,  who  made  the  an¬ 
nouncement,  the  combination  of  sound, 
projection  and  illumination  in  a  single 
unit,  rather  than  as  separate  systems 
linked  together,  makes  possible  a  sub¬ 
stantial  saving  in  the  initial  expenditure, 
as  well  as  in  the  cost  of  installation 
and  maintenance.  Simplicity  of  opera¬ 
tion,  and  minimum  space  requirements 
are  other  features  of  the  new  equipment. 


SAMPLES.  How 
some  theatres 
helped  sell  “Kool 
Penguins”  is  indi¬ 
cated  by  that  on 
right. 


r 

Cm  KGDl  ^  ' 

JAMES  OCNfY 
L  PAT  OBRIEN 

£  KOOL 
;  INS 


<W  flm/s  . 

...  KCDL5 


.  -hrAwi* 

KEEP  C< 

*  kwiOap. 


JdOKWWJffJ. 


CARD  BALLY.  Here  is  a  sample  of  the  type  of  card  used  by  theatres 
to  plug  “Kool  Penguins.”  It  is  given  free  to  houses. 


77Kool  Penguins77  Strong 
Bally  from  Theatres 

Bally  for  the  "Kool  Penguins ”  short, 
from  Brown  and  Williamson,  manufac¬ 
turers  of  Kool  cigarettes,  has  been 
strong  in  many  houses. 

Given  free  to  theatres,  the  cartoon  reel,  in 
Tech  nicolor,  has  proved  a  strong  added  at¬ 
traction  for  many  houses  as  may  be  seen  in 
the  pictures  on  this  page. 

The  company  also  gets  behind  the  short 
with  plenty  of  accessories. 

Produced  by  Audio  Productions,  Inc.,  pre¬ 
sented  by  Brown  and  Williamson,  recorded 
on  WE,  it  is  a  comedy  cartoon  that  should 
attract. 

Exploitation  suggestions  included  local 
contacts,  store  tieups  and  lobby  displays  and 
theatre  marquee  decorations. 


Waxman  Again 

Atlantic  City 

Ha  rry  Waxman,  the  dare  devil  exploiteer 
of  Atlantic  City’s  Astor  and  Hollywood,  used 
small  Shirley  Temple  cutouts  in  a  tieup  with 
Vassar  Wavers.  Sam  Frank,  Hammonton, 
used  the  same  idea  as  well. 

Vive  la  Waxman. 

“Fighting  Youth" 

“Storm  Over  the  Andes" 

Wilmington 

Morton  Levine,  manager,  Grand  Opera 
House,  Wilmington,  was  preparing  to  go  to 
bat  with  ‘‘Fighting  Youth”  and  “Storm 
Over  the  Andes.  For  the  first  mentioned, 
he  intended  to  rally  the  Public  High  School, 
Saleseanum  and  the  University  of  Delaware 
students  for  special  nights.  Also  intended 
distributing  fake  football  tickets  with  bally¬ 
hoo  for  the  film  inscribed  on  them,  showing 
a  banner  at  the  Wilmington  High  School 
football  game,  window  carding  the  sporting 
goods  houses  and  dressing  the  lobby  up  with 
pennants.  For  the  Storm  Over  the  Andes" 
he  was  planning  a  new  barricade  front,  spe¬ 


cial  heralds;  airplane  display  in  the  lobby 
and  a  tie-up  with  Mullen’s  Clothing  Store’s 
model  airplane  department. 

“Broadway  Melody" 

Wilmington 

Roscoe  Drissell,  manager,  Loews  Park¬ 
way,  Wilmington,  again  scored  a  smart  class 
appeal  hit  on  “Broadway  Melody.”  A  Jew¬ 
ish  friend  gave  him  the  idea.  “Why  don’t 
you  send  out  some  Happy  New  Year’s 
cards?”  this  Hebrew  friend  said,  “and  work 
in  the  Jack  Benny  appeal.  He’s  Jewish  you 
know,  but  maybe  there’s  a  lot  of  Jewish  fam¬ 
ilies  that  don’t  know  it.”  Idea  sounded  good 
to  Roscoe.  He  had  1,000  printed,  marked 
with  “Greetings  Folks.  This  is  Jack  Benny 
wishing  you  a  Happy  New  Year.”  The 
“Happy  New  Year”  was  in  Hebrew  script. 


“Top  Hat" 

Sunbury 

Jesse  Blanchard,  Strand,  Sunbury,  had  a 
corking  tieup  with  leading  department  stores 
on  “Top  Hat.”  In  one  issue  of  the  Sunbury 
“Item’  Blanchard  had  one  full  page  plug¬ 
ging  “Top  Hat”  in  observance  of  the  fall 
opening  of  Sunbury  merchants;  more  than 
a  half  page  tieup  with  Fehrs  store  on  the 
giveaway  of  a  coat,  endorsed  by  Ginger 
Rogers,  and  the  usual  big  spread  of  display 
advertising  co-operative  with  RKO. 


“Dark  Angel" 

Philadelphia 

Gimbel’s,  in  a  tieup  with  the  Aldine,  plug¬ 
ged  “The  Dark  Angel”  shampoo,  inspired  by 
Merle  Oberon,  and  used  plenty  throwouts  to 
advertise  the  fact  with  cut  of  Miss  Oberon. 


THE  PHILADELPHIA  EXHIBITOR 


Octl5'35 


27 


Theatre  Care  Cautioned 


Michael  H.  Egnal,  prominent  exhibi¬ 
tor  and  attorney,  has  sent  this  depart¬ 
ment  an  interesting  and  informative 
article  on  the  law  that  affects  the  busi¬ 
ness  of  operating  a  theatre  as  it  con¬ 
cerns  accidents  within  theatres. 

He  cites  several  cases  and  winds  up 
with  the  following  message: 

“In  all  the  foregoing  cases  it  is  ob¬ 
served  that  two  factors  are  present. 
First,  there  is  a  condition  of  the  premises 
which  might  cause  a  person  in  the  the¬ 
atre  injury,  and  second,  the  exhibitor 
has  omitted  to  warn  the  patrons  of  the 
condition  either  by  disclosing  it  with 
sufficient  illumination  or  in  some  other 
manner  that  would  attract  attention. 
Generally  a  person  who  walks  into  a 
dangerous  condition  when  they  cannot 
see  what  lies  ahead  cannot  recover.  A 
person  who  is  careless  or  takes  a  chance 
in  walking  over  an  unknown  area  con¬ 
tributes  as  much  to  his  injury  as  the 
carelessness  of  the  person  who  creates 
the  dangerous  condition. 

“However,  a  patron  inside  a  motion 
picture  theatre  is  placed  in  a  different 
position.  The  patron  has  a  right  to 
assume  that  the  operator  of  the  theatre 
has  used  reasonable  care  in  construct¬ 
ing,  maintaining  and  managing  all  of 
the  theatre  premises. 

“The  patron  may  suppose  that  he  may 
move  about  the  inside  of  the  theatre 
with  safety.  More  so  may  he  do  so  over 
any  portion  of  it  which  is  not  illumi¬ 
nated. 

“A  regular  and  careful  inspection  of 
the  inside  of  your  theatre  will  be  profit¬ 
able.  Check  every  part  of  it.  A  carpet 
which  has  become  loose  may  cost  you 
more  than  your  entire  film  bill.  If  for 
any  reason  you  make  any  physical 
change  the  newness  of  which  might  de¬ 
ceive  or  surprise  your  regular  custom¬ 
ers,  be  certain  it  is  sufficiently  visible 
at  all  times.” 


Doug  Carpenter  Active 
at  Elks,  Middletown 

Doug  Carpenter,  managing  the 
Elks  Theatre,  Middletown,  has  been 
knocking  off  plenty  stunts. 

Here  s  what  he  writes: 

We  played  a  complete  program  of  Walt 
Disney  subjects  to  1  100  children  September 
28  at  10  o  clock.  A  big  Mickey  Mouse 
game  was  the  second  prize  and  several 
money  prizes  were  also  awarded.  The  child 
who  won  the  cake  is  from  a  family  of  ten 
and  the  family  is  on  the  relief  and  we  are 
so  glad  this  child  won. 

October  18  we  are  holding  our  annual 
Hallowe'en  Costume  Contest  on  the  stage 
with  $20  in  cash  prizes  to  the  winning  adults 
and  children.  We  have  held  these  contests 
for  the  last  five  years  and  they  have  always 
proven  very,  very  successful.  We  also  giv 
special  door  prizes  to  the  holders  of  luckv 
coupons.  We  have  three  judges,  a  business 
man,  a  minister,  and  our  newspaper  editor 
The  judging  takes  place  between  evening 
shows.  The  costumers  may  be  dressed  in 


any  desired  attire  and  we  judge  the  adults 
and  children  separately. 

“We  are  making  arrangements  with  our 
local  Veterans  of  Foreign  Wars  and  our 
High  School  Athletic  Association  to  sponsor 
benefit  performances. 

“We  especially  cater  to  our  schools  as  the 
executive  office  always  co-operates  with  us 
in  putting  over  special  shows. 

Delaware  Charters 

Regal  Productions,  Inc.  Deal  in  motion  pictures. 
$25,000  and  1,000  shares,  no  par  value. 

Atlas  Pictures  Corporation.  Deal  in  moving  picture 
pbn  s  and  etc.  $1 .000. 

Chevy  Chase  Amusement  Corporation.  Operate  places 
of  amusement. 

Regal  Theatre  Enterprises,  Inc.  Operate  theatres  and 
other  places  of  amusement. 

Previews,  Incorporated,  Philadelphia.  General  adver¬ 
tising  business.  $50,000. 


Change  in  Name 

Fox  Film  Distributing  Corporation  to  Twentieth  Cen¬ 
tury-Fox  Distributing  Corporation,  New  York. 


Hardworking  Joe  Conway 


Modest  Joe  Conway  has  a  new  slo¬ 
gan  for  his  house.  He  calls  the  Bala- 
Cynwyd  palace  the  Famous  Egyptian 
Theatre. 

Instead  of  having  a  birthday  party 
for  his  house’s  anniversary,  this  year, 
Joe  said: 

“This  year,  just  to  be  different,  we 
are  doing  nothing  out  of  the  ordinary  to 
celebrate  the  anniversary.  We  feel  that 
Cynwyd  residents  should  do  something 
for  the  theatre.  A  deluge  of  paid  admis¬ 
sions  would  be  nice.” 

Leave  it  to  him. 


TEN  POINTS.... 

On  Offset  Lithography 


1.  To  give  every  job  in  our  shop  personal  and 
prompt  attention  so  that  it  will  suitably  serve 
the  purpose  for  which  it  was  intended. 

2.  To  produce  each  job  as  economically  as 
possible  and  at  the  same  time  make  each  job 
perfect  printing. 

3.  To  keep  our  promises  about  delivery. 

4.  To  always  keep  in  mind  that  printing  is  but  a 

means  to  an  end - that  people  do  not  buy 

printing  but  buy  the  '  results"  that  printing  is 
intended  to  produce. 

5.  To  ask  ourselves  "Will  this  job  pay  the  exhibi¬ 
tor?”  "Can  we  suggest  a  better  way?”  "How 
can  we  save  the  exhibitor  money?” 

6.  To  realize  that  some  know  exactly  what  they 
want —  and  it  is  our  duty  to  give  it  to  them. 

7.  To  realize  that  some  do  not  know  much  about 
paper  stock,  proper  type  faces,  etc.,  and  it  is 
our  duty  to  give  them  the  very  best  advice  and 
workmanship  that  is  possible  for  our  shop  to 
produce. 

8.  To  study  the  needs  as  well  as  the  wants  of  each 
of  our  regular  customers  so  that  we  may  prove 
as  helpful  to  them  as  is  possible  not  only  in 
producing  good  printing  but  in  developing 
profitable  suggestions  and  ideas  for  them. 

9.  To  make  a  fair  profit  on  every  job  that  goes 

through  our  shop - and  to  accept  no  job  that 

does  not  permit  a  fair  and  reasonable  profit. 

10.  To  make  collections  promptly  so  that  we  may 
discount  our  bills;  thereby  keeping  our  busi¬ 
ness  in  a  healthy  condition,  so  that  our  custom¬ 
ers  will  not  have  to  help  pay  for  some  other 
customer’s  delinquency. 


Programs 
Heralds 
A  Isa 

t'ammereiul  W 'ark 

• 

SPECIALIZING  IN 

Win  dua¬ 
l'll  rtls 
Posters 


National  Penn  Printing  Co. 

OSCAR  LIBROS  AL  BLOFSON  SIMON  LIBROS 

1233  VINE  STREET  •  PHILADELPHIA 


28 


Octl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Quaker  Theatres  Sell 
"China  Seas"  in  Big  Way 

Monty  Salmon,  district  manager, 
Quaker  Theatres  Corporation,  is  proud 
of  the  manner  in  which  the  Tower, 
Roosevelt  and  Nixon  Theatres  sold 
“China  Seas.” 

Here  are  some  of  the  highlights  as  outlined 
by  him: 

Regular  house  advertising. 

Trailers:  Special  snap  trailer  with  our  own  copy 
three  weeks  in  advance  of  play  date;  special  teaser 
trailer  from  Metro  (gratis)  two  weeks  in  advance 
of  play  date;  regular  Metro  trailer  one  week  in 
advance. 

Lobbies  and  Fronts:  Chinese  lanterns  in  foyers,  lob¬ 
bies  and  marquees — also  fans  and  umbrellas; 
lobby  hangers  for  lobbies  and  marquees. 


“Time”  Tieup 

Coal  region  theatres  took  good  care 
to  tie  in  the  sixth  issue  of  “March  of 
Time,,  with  their  particular  communi¬ 
ties.  Footage  for  the  coal  bootlegging 
scenes  in  this  issue  were  shot  at  Shamo- 
kin  and  theatres  playing  “March  of 
Time”  in  the  region  plugged  the  local 
angle  above  the  regular  feature. 

The  two-reeler  helped  boost  business 
a  lot. 


Outside  of  theatres:  Special  attractive  valances  sus¬ 
pended  underneath  marquees — also  flags;  pennants 
suspended  and  strung  from  top  of  theatres  to  mar¬ 
quees;  electric  light  streamers  strung  from  top 
of  theatres  to  marquees. 


STATEMENT  OF  OWNERSHIP,  MANAGEMENT,  CIRCULATION,  ETC. 

Required  by  the  Act  of  Congress  of  August  24.  1912,  and  March  3,  1933,  of  “The  Philadelphia 
Exhibitor,”  published  semi-monthly  at  Philadelphia.  Pennsylvania,  for  October  1,  1935. 

State  of  Pennsylvania,  County  of  Philadelphia,  ss. — Before  me,  a  notary  public  in  and  for  the 
State  and  County  aforesaid,  personally  appeared  Jay  Emanuel,  who,  having  been  duly  sworn  according 
to  law.  deposes  and  says  that  he  is  the  publisher  of  “The  Philadelphia  Exhibitor,”  and  that  the  following 
is,  to  the  best  of  his  knowledge  and  belief,  a,  true  statement  of  the  ownership,  management,  etc.,  of  the 
aforesaid  publication  for  the  date  shown  in  the  above  caption,  required  by  the  Act  of  August  24,  1912, 
as  amended  by  the  Act  cf  March  3,  1933,  embodied  in  Section  537,  Postal  Laws  and  Regulations, 
to  wit: 

1.  That  the  names  and  addresses  of  the  publisher,  managing  editor  are: 

Publisher — .Jay  Emanuel,  219  North  Broad  Street,  Philadelphia,  Pa. 

Managing  Editor — Herbert  M.  Miller,  219  N.  Broad  Street,  Philadelphia,  Pa. 

2.  That  the  owner  is: 

Jay  Emanuel,  219  North  Broad  Street,  Philadelphia. 

3.  That  the  known  bondholders,  mortgagees  and  other  security  holders  owning  or  holding 
1  per  cent,  or  more  of  the  total  amount  of  bondholders,  mortgages,  or  other  securities  are:  Belle 
Emanuel,  5219  Wynnefield  Avenue,  Philadelphia;  Joseph  Birmingham,  219  North  Broad  Street, 
Philadelphia. 

4.  That  the  two  paragraphs  next  above,  giving  the  names  of  the  ow'ners,  stockholders,  and 
security  holders,  if  any,  contain  not  only  the  list  of  stockholders  and  security  holders  as  they  appear 
upon  the  books  of  the  company,  but  also  in  cases  where  the  stockholders  or  security  holder  appears 
upon  the  books  of  the  company  as  trustee  or  in  any  other  fiduciary  relation,  the  name  of  the  person  or 
corporation  for  whom  such  trustee  is  acting,  is  given;  also  that  the  said  two  paragraphs  contain  state¬ 
ments  embracing  affiant’s  full  knowledge  and  belief  as  to  the  circumstances  and  conditions  under  which 
stockholders  and  security  holders  who  do  not  appear  upon  the  books  of  the  company  as  trustees,  hold 
stock  and  securities  in  the  capacity  other  than  that  of  a  bona  fide  owner;  and  this  affiant  has  no  rea¬ 
son  to  believe  that  anv  interest  direct  or  indirect  in  the  said  stock,  bonds,  or  other  securities  than  as  so 
stated  by  him. 

5  That  the  average  number  of  copies  of  each  issue  of  this  publication  sold  or  distributed,  through 
the  mails  or  otherwise,  to  paid  subscribers  during  the  twelve  months  preceding  the  date  shown  above 
i9 — (This  information  is  required  from  dailv  publications  only). 

JAY  EMANUEL,  Publisher. 

Sworn  to  and  subscribed  before  me  this  2Gth  day  of  September,  1935. 

(My  commission  expires  March  9,  1939.)  (Seal)  HARRY  COHEN. 


Every  facility  for  the  perfect 
handling  of  your  convention  or 
conference  combined  with  an 
efficient  hotel  service. 


Atlantic  City's  Ideal  Convention 
Hotel  on  the  Boardwalk 


Spacious  comfortable  lounges  .  .  . 
dining  salons  .  .  .  ballrooms  .  .  . 
sun  parlors  .  .  .  sun  decks  .  .  .  ex¬ 
cellent  cuisine. 


Swimming  Pool — Salt  Water  Baths — Golf 
Tennis — Fishing — Horse  Back  Riding 


•  For  detailed  in¬ 
formation  and 
special  rate 
plan  address 
the  manage¬ 
ment. 


Photographic  enlargements  of  the  three  stars,  dis¬ 
played  on  easels  in  various  parts  of  the  houses — 
borrowed  from  Metro. 

Model  sail  boats  and  ships  tied  in  with  the  title 
with  small  cut-out  heads  of  the  stars,  in  various 
parts  of  the  theatres. 

Four  special  window  displays. 

Radio  tie-up  with  Station  WFIL. 

Additional  “lines”  in  the  down-town  newspapers. 

Cut-outs:  Special  cut-outs  for  lobbies;  14x17  photo¬ 
graphs  of  Clark  Gable,  Jean  Harlow  and  Wallace 
Beery;  large  head  of  Jean  Harlow  on  pumpkin 
at  each  theatre. 

10,000  special  heralds  at  each  house. 

3,0  00  steamship  tickets — advertising  picture. 

10,000  small  photographs  of  Clark  Gable. 


"Mutiny  on  the  Bounty" 

Big  contest  in  connection  with  “Mutiny 
on  the  Bounty”  is  a  national  ship  model  build¬ 
ing  contest,  in  conjunction  with  a  knife 
manufacturing  company. 

$  I  000  prize  is  given. 


Ask  Questions 

Our  Sales  Promotion 
Department  can  help 
you  as  it  has  helped 
others:- 

EXHIBITOR  No.  1— 

Placed  passes  in  his  candy 
machine  and  his  sales 
increased  . 33  % 

EXHIBITOR  No.  2— 

Used  a  flasher  button  on 
his  candy  machine  lights, 
and  his  sales  increased.  .21% 

EXHIBITOR  No.  3— 

Instructed  cashier  to  pass 
out  nickels  in  her  change 
and  increased  his  sales.  .19% 

IT  PAYS  TO  ASK  QUESTIONS 

See  next  issue  for  other 
ideas  used  by  successful 
showmen. 


BERLO 

VENDING 

COMPANY 

1518  N.  Broad  St.,  Phila. 

POPLAR  6011 

Or  GEO.  P.  AARONS 

301  N.  13th  Street  LOCust  4245 


THE  PHILADELPHIA  EXHIBITOR 


Octl5'35 


29 


General  Theatres  Hearing 

A  hearing  date  has  been  set  for  No¬ 
vember  13  by  Chancellor  Wolcott  in 
Wilmington,  Del.,  for  the  reorganization 
plan  for  General  Theatres  Equipment 
Inc.,  which  was  filed  in  the  Delaware 
court  October  9.  The  set-up  outlined 
was  prepared  by  a  committee  represent¬ 
ing  holders  of  ten-year  six  percent  con¬ 
vertible  debentures  due  in  1940. 


y  o  f 

\  K 

Retirement  of  Paul  Rhodes,  assistant  to  Jules 
Reisman,  Capitol  Theatre,  has  brought 
about  a  shift  in  assistant  managers.  Rich¬ 
ard  Unger,  assistant  to  Harry  Olmsted, 
Ritz,  has  been  transferred  to  the  Capitol, 
and  Richmond  Flinchbaugh,  usher,  has 
been  elevated  to  assistant. 

Trail  Theatre,  Shrewsbury,  near  York,  was 
rented  recently  by  a  local  automobile 
accessory  firm  to  present  free  movies. 

Syd  Poppay,  Rialto,  went  into  the  High 
Schools  with  his  campaign  on  "Smilin’ 
Through,”  and  arranged  a  free  plug  on  the 
radio.  He  inserted  teaser  ads  in  the  per¬ 
sonal  columns  on  "She  Gets  Her  Man”, 
opened  the  theatre  two  hours  earlier  than 
usual  when  he  played  "Wanderer  of  the 
Wasteland." 

Boys  in  the  York  district  heard  with  pleasure 
that  Harry  Travis,  former  manager,  Capi¬ 
tol,  is  again  back  in  show  business,  this 
time  as  assistant  manager  of  one  of  Wil¬ 
liam  H.  Goldman’s  theatres  in  Pottstown. 

Boys  sent  notes  of  congratulation  to  William 
Israel,  former  district  manager  here,  when 
they  heard  he  was  the  proud  father  of  a 
baby  boy. 

Entire  front  of  the  Rialto,  including  the  mar¬ 
quee,  is  being  repainted  under  the  direc¬ 
tion  of  Syd  Poppay.  Cleon  Miller,  is  also 
redecorating  the  front  of  his  Strand. 


Presenting  Fred  Allen’s  "Town  Hall  Tonight" 
radio  program,  Cleon  Miller,  Strand,  went 
out  over  the  town  and  gathered  himself  a 
lot  of  advertising  for  the  bill  at  little  cost. 

Jul  es  Reisman,  Capitol,  is  receiving  many 
favorable  comments  on  his  improvements. 
For  “I  Live  My  Life’  ’,  a  local  department 
store  distributed  2,000  booklets  on  Max 
Factor  make-up  methods,  bearing  an  im¬ 
print  on  the  opening  of  the  picture,  to 
ladies  attending  the  theatre  in  advance  of 
the  opening  and  patrons  in  the  cosmetics 
department  of  the  store. 

New  displays,  bearing  the  current  attrac¬ 
tions  at  all  of  the  local  Warner  theatres, 
are  being  put  out  by  Ed  Moore,  district 
manager. 

Syd  Poppay  is  busy  arranging  for  the  fall 
party  of  the  Warner  Club  which  he  plans 
to  hold  at  the  Outdoor  Club. 


WILKES-BARRE 


Vaude  is  out  at  the  Penn,  leaving  the  South 
Ma  in  Street  house  with  a  straight  picture 
program.  Stage  shows  will  be  brought 
back  later.  Wilkes-Barre  now  is  without 
a  single  vaude  house. 

Churches  are  putting  the  heat  on  to  get  out 
a  big  vote  against  Sunday  movies  in  these 
parts  next  month. 

Chamber  of  Commerce  is  losing  no  time  to 
test  sentiment  for  daylight  time  next  year 
in  these  parts, 

Penn  all  dressed  now  as  a  result  of  altera¬ 
tions,  is  planning  an  anniversary  celebra¬ 
tion. 

Joe  Elicker,  managing  director,  Penn,  took  a 
bow  at  "Thumbs  Up,”  the  roadshow,  when 
it  played  at  Irem  Temple. 

“Times-Leader”  staged  its  cooking  school  at 
the  Capitol  during  the  week.  Ladies  were 
invited  to  take  in  "Top  Hat"  after  they 
finished. 

A1  Cox  made  a  play  with  the  Louis-Baer  fight 
pictures  at  the  Capitol. 

A  Mickey  Mouse  party  was  staged  at  the 
Capitol  Saturday  rnorning,  books  being 
given  to  all  who  patronized. 


HAPPINESS  C.  O.  D.  Included  in  the  cast  of  the  First  Division-Chesterfield  picture  are 
such  notables  as  Donald  Meek,  Edwin  Maxwell,  Polly  Ann  Young,  William  Bakewell. 


SERVICE 

AS  YOU  WANT  IT 


Effective  October  1,  we  offer 
service  and  maintenance  for 
the  full  period  of  the  deferred 
payments.  This  offering  is 
made  in  response  to  the  de¬ 
mand  from  exhibitors.  They 
have  found  by  experience 
that  RCA  Photophone  service 
is  not  only  the  most  effective 
but  also  the  least  expensive 
form  of  protection  they  can 
buy.  It  is  an  assurance  that 
the  show  will  go  on  with 
the  minimum  interruption. 

• 

^  Quick  to  get  on  the 
job,  swift  to  finish  the  job, 
and  expert  to  do  it  abso¬ 
lutely  right,  RCA  Photo¬ 
phone  service  and  main¬ 
tenance  men  set  service 
standards  for  the  industry. 


PHOTOPHONE 

RCA  TRANS  LUX  •  RCA  SONOTONE 

RCA  MANUFACTURING  CO.,  INC. 
CAMDEN  •  NEW  JERSEY 


A  Radio  Corporation  of  America  Subsidiary 


30 


Octl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Local  Boy  Makes,  etc. 


Lew  Krouse,  head  of  the  operators 
union,  Local  307,  used  to  work  for  Abe 
Sablosky  years  ago. 

Years  later,  Sablosky  needed  an  oper¬ 
ator  in  a  hurry  when  the  man  working 
in  the  booth  didn’t  show  up,  called  the 
business  manager,  told  him  his  trouble. 

Lew  got  on  the  phone,  said:  “What 
am  I  going  to  do?  I  can’t  get  you  any¬ 
one  now,  so  I’ll  be  up  myself.” 

Said  Abe:  “Never  mind,  I’ll  be  better 
off  to  keep  closed.” 

Incidentally,  Abe  Sablosky  and  Lew 
Swaab  are  the  only  two  to  hold  gold 
cards  from  Local  307. 


Negro  Operators  Form 
Local  307  Affiliate  Here 

Purpose  Is  to  Rectify  Situations 

for  Members 

A  new  negro  operators  union,  to  be 
known  as  Local  307  A,  a  branch  of  Local 
307,  is  being  formed  here. 

It  will  be  a  member  of  the  American  Feder¬ 
ation  of  Labor,  with  officers  to  be  elected  this 
week. 

Incorporators  are  John  V.  Newman,  C.  H 
White,  Charles  Douglas,  R.  B.  Dawley,  Regin¬ 
ald  Freeman,  Hearth  Bundy,  Milton  R.  Bell, 
Sam  H.  Mander,  George  Freenamay,  Joseph 
R.  Morell. 

Purpose  of  the  body  is  to  rectify  the  negro 
operators  situation,  with  Armstrong  and  Au¬ 
burn,  negro  societies,  behind  the  move. 

Attorney  for  the  organization  is  Raymond 
Pace  Alexander,  Esq.,  acknowledged  as  one  of 
the  outstanding  negro  lawyers  in  the  United 
States. 

17  men  are  in  the  body,  working  in  various 
theatres  in  the  city. 


Local  307  Dinner 


Annual  dinner  and  dance  of  Local 
307,  IATSE,  will  be  held  at  the  Broad- 
wood  Hotel,  November  3. 

Sol  A.  Rosenblatt,  prominent  attor¬ 
ney  and  a  well  known  lawyer  in  New 
York  City,  A1  Boyd  and  others  have 
accepted. 

It  is  expected  many  exhibitors  will  be 
present. 

Other  important  Local  307  note  is 
that  Willie  Friedman  is  now  a  grand¬ 
father,  which  makes  the  boys  find  it 
harder  than  ever  to  get  along  with  him 
now. 


Patronize  Our 
Advertisers  l 

TELL  THEM  "I  SAW 
IT  IN  THE  EXHIBITOR" 


1  LIVE  FOR  LOVE.  Dolores  Del  Rio,  Guy  Kibbee,  Hobart  Cavanaugh  are  current  in 
the  Warner  production. 


Motion  Picture  Guide 

CLASS  A — Section  1 — General  Approval 

The  Affairs  of  Suzanne 

The  Girl  Friend 

The  Night  Is  Young 

Air  Hawks 

Guard  That  Girl 

Oil  for  the  Lamps  of  China 

Alias  Mary  Dow 

Gun  Fire 

Old  Man  Rhythm 

Alibi  Ike 

Hard  Rock  Harrington 

Once  in  a  Blue  Moon 

Alice  Adams 

Harmony  Lane 

O'Shaughnessy’s  Boy 

Annapolis  Farewell 

The  Healer 

Our  Little  Girl 

Atlantic  Adventurer 

Here  Comes  the  Band 

Page  Miss  Glory 

Baby  Face  Harrington 

Here  Comes  Cookie 

Paradise  Canyon 

The  Band  Plays  On 

Here’s  to  Romance 

Powder  Smoke  Range 

Beauty's  Daughter 

Hi  Gaucho 

Pursuit 

Big  Broadcast  of  1936 

Honeymoon  Limited 

Red  Blood  of  Courage 

The  Bishop  Misbehaves 

Hooray  for  Love 

Red  Heads  on  Parade 

Bonnie  Scotland 

Hoosier  Schoolmaster 

Sanders  of  the  River 

Bright  Lights 

Hop  Along  Cassidy 

She  Gets  Her  Man 

Broadway  Gondolier 

Hot  Tip 

Silk  Hat  Kid 

Broadway  Melody  of  1936 

Human  Adventure 

Special  Agent 

Call  of  the  Wild 

I'll  Love  You  Always 

Spring  Tonic 

Calm  Yourself 

1  Live  for  Love 

Steamboat  Round  the  Bend 

Cappy  Ricks  Returns 

In  Old  Kentucky 

Storm  Over  the  Andes 

Charlie  Chan  in  Egypt 

The  Irish  in  Us 

Swell  Head 

Chasing  Yesterday 

Laddie 

Sweepstake  Annie 

Cheers  of  the  Crowd 

Lady  Tubbs 

The  39  Steps 

Chinatown  Squad 

Last  Days  of  Pompeii 

The  Throwback 

College  Scandal 

Law  Beyond  the  Range 

Thunder  Mountain 

Crusades 

Legend  of  William  Tell 

Together  We  Live 

Curly  Top 

Les  Miserables 

Top  Hat 

Dawn  Rider 

Little  America 

Two  for  Tonight 

Death  From  a  Distance 

Love  in  Bloom 

Under  the  Pampas  Moon 

Dinky 

Love  Me  Forever 

The  Unknown  Woman 

Doubting  Thomas 

The  Man  From  Gun  Town 

Unwanted  Stranger 

Eight  Bells 

The  Man  on  the  Flying  Trapeze 

Vanishing  Riders 

Every  Niaht  at  Eight 

Manhattan  Moon 

Virginia  Judge 

Fighting  Youth 

Maria  Chapdelaine 

Wanderer  of  the  Wasteland 

Freckles 

Men  of  the  Hour 

Warfare 

Front  Page  Woman 

Mid-Summer  Night's  Dream 

Welcome  Home 

The  Gay  Deception 

Millionaire  Cowboy 

Westward  Ho! 

Ginger 

Mr.  Dynamite 

Murder  in  the  Fleet 

What  Price  Crime 

CLASS  A- 

-Section  2 — Approval  for  Adult  Audiences 

After  the  Dance 

Goose  and  the  Gander 

Society  Fever 

Alias  Bulldog  Drummond 

In.  Caliente 

Stranded 

The  Black  Room 

It  Happened  in  New  York 

Streamline  Express 

Black  Sheep 

Jalna 

Straus’  "Great  Waltz” 

Born  for  Glory 

Jealousy 

Sweet  Music 

The  Case  of  the  Lucky  Legs 

La  Maternelle 

Sweidlehiems 

China  Seas 

Let's  Live  Tonight 

Ten  Dollar  Raise 

Circumstantial  Evidence 

The  Murder  Man 

This  Woman  Is  Mine 

Clairvoyant 

People  Will  Talk 

Thunder  in  the  Night 

Dante’s  Inferno 

Private  Worlds 

Two  Sinners 

Dark  Angel 

Public  Hero  No.  1 

Wagon  Trail 

The  Divine  Spark 

Public  Menace 

We’re  in  the  Money 

Doctor  Socrates 

Public  Opinion 

While  the  Patient  Slept 

G  Men 

Return  of  Peter  Grimm 

The  Whole  Town's  Talking 

Gigolette 

Shanghai 

Woman  Wanted 

Going  Highbrow 

She 

She  Married  Her  Boss 

The  Youth  of  Maxim 

CLASS  B — Not  Recommended 

Accent  on  Youth 

Escapade 

Outcast  Lady 

Anna  Karenina 

Flirtinq  With  Danger 

Paris  in  Spring 

Becky  Sharp 

Loves  of  a  Dictator 

The  People’s  Enemy 

The  Bride  of  Franken 

Mad  Love 

Pursuit  of  Happiness 

stein 

Nell  Gwyn 

Reckless 

Camille 

No  More  Ladies 

Times  Square  Lady 

Diamond  Jim  Brady 

Orchids  to  You 

Without  Regret 

CLASS 

C — Considered  Indecent  and 

Immoral 

High  School  Girl 

Java  Head 

Loves  of  Ariane 

1  Morals  of  Marcus 
i  Smart  Girl 

THE  PHILADELPHIA  EXHIBITOR 


31 


THE  SHORTS  PARADE 


One  reelers  .  .  .  Two  reelers 
.  .  .  Three  reelers  .  .  .  Classi¬ 
fied  alphabetically. 


THREE-REEL 

Dramatic 

DEALERS  IN  DEATH.  30m.  Short  version  of  a  feature 
which  proved  to  be  a  big  ballyhoo  attraction, 
"Dealers  in  Death”  is  timely  at  this  time  because 
of  the  general  armanent  and  war  situation.  With 
library  clips,  but  well  edited,  the  show  gives  a  pictu  e 
of  arms  today  with  intelligent  discourse.  As  a  bally 
attraction,  it  is  worthy  of  attention.  EXPLOITABLE. 


TWO-REEL 

Comedy 

FLICKER  FEVER.  Educational — Frolic  of  Youth.  20m. 
A  mild  and  for  the  most  part  unamusing  travesty  on 
Hollywood-crashing  in  which  daughter  finally  succeeds 
not  by  parental  force,  but  by  becoming  acquainted 

with  big-shot  producer's  son.  Included  are  imitations 
of  Mae  West,  Zasu  Pitts,  Greta  Garbo,  Marlene  Diet- 
rich,  Walter  Winchell,  Maurice  Chevalier,  Ben  Bernie. 
IF  YOU  LIKE. 

HOI  POLLOI.  Columbia.  18m.  The  Three  Stooges  are 
here,  and  fairly  funny.  As  street  cleaners,  they  be¬ 
come  subject  of  rich  man's  bet  to  crony  that  he  can 

make  the  stooges  gentlemen  in  three  months.  Need¬ 
less  to  remark,  at  the  end  of  that  period,  he  has 

failed;  and  the  Stooges  wreck  a  dignified  party 
thrown  by  the  rich  man  to  show  the  transformation 
of  the  street  cleaners  into  gentlemen.  FAIR. 

JUST  ANOTHER  MURDER.  Fox-Educational — Coronet. 
Billy  Gilbert,  Vince  Barnett.  19m.  The  title  might 
apply  to  the  comedy  itself.  Outside  of  the  fact  that 
Vince  Barnett  looks  funny  with  his  toupe,  and  Billy 
Gilbert  can  earn  laughs  without  a  plot,  this  hasn't 
much.  Between  writing  a  story  and  running  a  hotel 
a  lot  of  stuff  happens  but  audiences  won’t  laugh 
much.  NOT  SO  GOOD. 

KISS  THE  BRIDE.  Fox-Educational — Tuxedo.  18m. 
Buster  West  and  Tom  Patricola  make  this  "go"  by 
force  of  their  dancing  and  impudent  personalities. 
Story  and  comedy  are  too  foolish,  but  two  stars  make 
entertainment  anyway.  It  seems  both  are  scape¬ 
grace  college  students.  Thrown  out,  they  are  also 
thrown  out  by  parents — but  there  remains  a  chance 
for  them  to  continue  mooching,  if  Buster  can  get  mar¬ 
ried.  Because  then  Buster's  father  will  furnish  an 
apartment  for  newlyweds.  No  bride  being  available, 
Tom  Patricola  dresses  in  skirts  and  wig,  and  poses 
as  bride.  GOOD. 

STAR  GAZING.  Columbia — Comedies.  19m.  With  a 

slight  story,  main  interest  is  in  the  Rogues'  imita¬ 
tions,  with  such  folk  as  Cantor,  Parkyakakas,  others 
prominent.  Folks  should  by  this  be  used  to  these  air 
comedians,  but  the  imitations  are  always  welcome. 
FAIR. 

Musical 

RHYTHM  OF  PAREE.  Fox-Educational — Young  Ro¬ 
mance.  Niela  Goodelle,  Nell  Kelly,  Earl  Oxford,  Fred 
Lightner.  18m.  Run  of  the  mill  musical,  with  the 
story  having  Americans  stranded  in  Paris.  However, 
when  it  turns  out  that  they  were  responsible  for  the 
chief’s  wife's  pocketbook  being  returned,  all  the  com¬ 
plications  which  have  ensued  are  taken  care  of.  This 
isn’t  anything  out  of  the  ordinary,  but  should  serve 
as  musical  filler.  FAIR. 

SPEEDY  JUSTICE.  Universal — Mentone.  18m.  A 
troupe  put  on  a  show  in  the  courtroom  when  they 
are  arrested  for  speeding.  Seen  are  Bobby  Lane. 
Lew  Hearn,  Eddy  Foy,  the  Dare  dancers,  others.  This 
makes  for  passable  entertainment.  SO-SO. 

Novelty 

CAMERA  THRILLS.  Universal  Special.  18m.  Ace 
compilation  of  death  as  caught  by  the  lens  grinders. 
Both  natural  and  unnatural;  with  daredevils,  catas¬ 
trophes,  floods,  cyclones,  fires,  airplanes,  motor  racinq 
— all  caught  with  a  thrill  a  second  guaranteed  in 
the  fastest  moving  two  reels  of  nerve  wracking  cellu¬ 
loid  probably  yet  unveiled  anywhere.  Graham  Mac- 
Namee  supplies  the  talk  with  Charles  E.  Ford  super¬ 
vising  it.  EXCELLENT. 

MAJOR  BOWES'  AMAJEUR  THEATRE  OF  THE  AIR 
No.  2.  Radio.  lV^m.  Not  up  to  the  standard  of 
the  first,  but  still  superior  to  other  efforts  in  this 
direction  in  excellent  camera  angles,  good  direc¬ 
torial  thought,  and  swell  photography.  But  hillbil'ies 
get  tiresome,  and  there’s  similar  monotony  in  other 
types  on  program.  Some  more  humor,  and  a  litth 
more  horseplay  In  studio,  with  the  Major  in  it,  are 
recommended.  That’s  what  made  the  air  hour  so 
popular.  GOOD. 


MAJOR  BOWES  AMATEURS  No.  3.  Radio-Major  Bowes. 
18m.  Another  good  member  of  an  importan  series, 
this  has  an  excellent  variety  of  entertainment  and 
should  be  strong  for  selling.  Action  takes  place  in 
Major  Bowes  theatre  of  the  air,  amateur  night,  with 
the  Major  handling  things  as  usual.  Frank  Branner, 
a  singing  barber;  the  Gossey  kiddies  and  Hope  Iris, 
accompanied  by  the  Golden  Music  Makers;  Raymond 
Krestser,  imitator;  Newsboy  Buddy,  the  Wallace  kids 
and  the  Sparkle  trio;  amateur  minstrels;  Boris  and 
Saul  playing  an  accordian  and  Constantine,  others 
are  seen.  Stronger  on  the  entertainment  than  the 
novelty  end,  it  ought  to  please  anywhere.  GOOD. 


Serial 

TAILSPIN  TOMMY  IN  THE  GREAT  AIR  MYSTERY. 
Universal.  First  episode,  21m.;  second,  21i/2m.- 
third,  21|/4m.  Done  with  the  resources  of  a  great 
company,  this  emerges  superior  serial  in  production, 
but  only  fair  in  action,  acting,  and  plot.  Each  epi¬ 
sode,  however,  has  suspenseful  ending.  Tommy  and 
friend  Skeeter  are  hired  to  blaze  oil  line  in  foreign 
land,  Nazi  I .  On  way  to  Nazil,  their  dirigible  is 
wrecked.  In  next  episode,  they  fly  in  planes — Tommy, 
his  pal,  and  love  interests  “Mary  Lou  Barnes”  and 
“Inez  Casmetto.”  But  strife  has  broken  out  in  Nazil, 
end  hostile  faction  tries  to  prevent  planes  from  land¬ 
ing,  nearly  succeeding.  Third  episode  shows  escape 
of  Tommy  and  Skeeter  from  hostile  faction,  aerial, 
artillery  and  machine  gun  fights — most  satisfactory 
episode.  GOOD. 


Sport 

BAER-LOUIS  FIGHT.  Super  Sports  Attractions.  21m. 
This  is  a  wow.  Just  as  the  fight  was  all  that  could 
be  desired,  so  this  picture  h~s  all  the  thrills  of 
fight.  Closeups,  long  shots,  slow  motion,  good  sound 
recording.  Baer  is  shown  scared  to  death,  taking  a 
terrific  beating,  and  finally  unable  to  “take  it"  any 
longer.  Slow  motion  particularly  interesting,  shows 
lethal  punches  in  third,  fourth  rounds.  Some  cutting 
is  advised  on  preliminaries,  such  as  Humphrey's  an¬ 
nouncing,  ring  instructions,  as  interest  in  bout  wanes 
— but  exhibitor  is  assured  of  thrills,  action  in  fight 
itself.  GREAT. 

THE  GAME  OF  THE  CENTURY.  Stanley  Simmons- 
Charles  Rose  17m.  Showing  highlights  of  the  coast 
game  between  the  Chicago  Bears  and  the  New  York 
Giants,  professional  footballers,  this  is  an  added  at¬ 
traction  for  sportlovers  Photography  is  good,  plays 
are  clear.  Bears  finally  won  14-0,  after  a  good  exhi¬ 
bition  of  football.  Visitors  include  Joe  E  Brown. 
Because  the  American  Legion  Post  apparently  spon¬ 
sored  the  event,  tieups  might  be  possible  FAIR. 


ONE-REEL 

Color  Cartoon 

MONKEY  LOVE.  Columbia — Color  Rhapsody.  8m.  C"r- 
toon  along  usual  lines  with  one  monkey  loving  an¬ 
other  and  the  latter  not  returning  it  until  the  heavy 
comes  on  the  _scene,  captures  her,  with  the  hero 
winning  her  back,  aided  by  insect  friends.  FAIR. 

PLUTO’S  JUDGMENT  DAY.  Disney-United  Artists — 
Mickey  Mouse.  9m.  Mickey  Mouse’s  dog  Pluto  has 
day  here.  Mickey  had  admonished  Pluto  for  chasing 
cat.  Chastened,  Pluto  falls  asleep  in  front  of  fireplace. 
But  he  dreams  horrible  dream:  he  is  chasing  elusive 
cat,  who  leads  him  to  torture  chambers  and  trial 
rooms  of  Cat  Kingdom.  An  awesome  prosecutor,  a 
sneering  judge,  a  mocking  jury — all  cat — find  Pluto 
guilty.  He  is  about  to  be  roasted  to  death  above  a 
roaring  fire  to  chants  of  enemy  cats — when  he  wakes 
up.  GOOD. 

Cartoon 

AMATEUR  BROADCAST.  Universal — Oswald.  7m.  A 
take-off  on  Major  Bowes’  type  amateur  hour  on  radio, 
this  is  only  fair,  being  neither  original  nor  amusing. 
Usual  collection  of  amateur  hill-billies,  songsters,  etc., 
troop  to  microphone.  Oswald  is  the  “Major  Bowes.” 
SO-SO. 

KING  OF  THE  MARDI  GRAS.  Paramount-Fleischer — 

Popeye.  7m.  Popeye  wants  to  be  kinq  but  Bluto 
of  course,  is  his  rival.  Amidst  a  Mardi  Gras  back¬ 
ground.  Popeye  finally  wins,  with  the  help  of  spinach. 
GOOD. 

SCRAPPY'S  TRAILER.  Columbia — Scrappy.  7m.  This 
time  Scrappy  has  a  trailer,  without  equal.  It  in¬ 
cludes  room  for  trees,  lawns,  fences,  a  cow,  etc. 
Plot  is  a  thread,  but  winds  up  with  a  chase.  FAIR. 


Musical 

CAVALCADE  OF  MUSIC.  Paramount  Headliner.  10m. 
With  a  mixed  band  playing  old  time  songs,  Indian 
songs,  negro  spirituals  topical  songs  up  to  the  present 
day  are  played.  In  addition  there  is  singing  and 
dancing.  As  a  musical  interlude,  this  will  suffice. 
FAIR. 

COLLEGE  CAPERS.  Fox-Educational — Song  Hit.  10m. 
Cabin  Kids,  Norman  Cordon,  Jimmy  Fox.  This  has 
a  collegiate  background  amidst  a  fraternity  house, 
with  the  folks  entertaining  at  a  party.  Familiar,  this 
makes  some  attempt  to  be  original.  FAIR. 

I  WISHED  ON  THE  MOON.  Paramount — Screen  Song. 
7m.  A  revivification  of  the  bouncing  ball  series  of 
musicals,  part  cartoon,  part  straight  photography.  Abe 
Lyman  and  His  Californians  furnish  the  music.  Car¬ 
toon  sequences  deal  with  made-to-order  theatres 
dumped  from  the  air.  FAIR. 

Novelty 

A  CAPITAL  IDEA.  Radio — Easy  Aces.  9m.  An  Easy  Ace 
short,  this  is  definitely  better.  Pctter  is  amusing  and 
subject  thrown  on  the  screen — in  this  case  a  descrip¬ 
tion  of  Washington,  its  buildings  and  police  force, 
etc. — is  not  so  interesting  that  Aces'  patter  disturbs. 
GOOD. 

BEACH  MASTERS  Van  Buren-Radio — Struggle  to  Live. 
10l/2m.  Showing  the  home  life  of  seals  who  live  on 
land  in  the  Bering  Sea  for  months  each  year  to  bear 
their  young,  this  probably  demanded  much  patience 
and  time  to  produce,  but  is  too  somber  and  matter 
of  fact  about  the  life  of  the  seal  to  appeal  to  frivolous 
average  audiences.  Interesting  shots  include  fight 
between  old  sea  bull  determined  to  keep  his  “harem" 
of  sea  cows  against  younger  bull  FAIR. 

BROADWAY  HIGHLIGHTS,  No.  4.  Paramount— High¬ 
lights  10m.  Included  in  many  shots  are  Ray  Perkin’s 
amateur  hour,  stars  rehearsing,  "Crusades"  world 
premiere,  a  visit  to  the  Harlem  Cotton  Club.  Many 
celebrities  appear  such  as  Cecil  De  Mille,  Milton 
Berle,  Ritz  brothers,  Jay  C.  Flippen,  etc.  GOOD. 

CLEVER  CRITTERS.  Fox-Educational — Treasure  Chest. 
9m.  This  one  pictures  several  clever  animals.  In¬ 
cludes  everything  from  a  cat  mothering  a  brood  of 
chickens  to  elephants  moving  trees.  It  has  a  few 
highlights  that  will  hold  the  audience  interest,  espe¬ 
cially  those  of  animal  lovers.  'TWILL  DO. 

HER  MAJESTY  THE  QUEEN  BEE.  Principal.  10m. 
This  nature  reel  shows  how  bees  collect  honey,  store 
it  in  the  hives.  Also  shown  are  how  the  honey  is 
collected  by  the  keeper  as  well  as  other  things  per¬ 
taining  to  bees  and  their  habits.  EDUCATIONAL. 

MARCH  OF  THE  PRESIDENTS.  Paramount — Varieties. 
10m.  John  B.  Kennedy  announcing.  Shots  of  many 
American  presidents,  with  McKinley,  Roosevelt,  Taft, 
Harding,  Coolidge,  Hoover  and  Roosevelt  included,  this 
makes  for  an  interesting  10  minutes.  Various  shots 
in  various  times  during  various  administrations  are 
included.  GOOD. 

STARS  OF  TOMORROW,  No.  2.  Columbia.  11m.  With 
N.  T.  G.,  New  York  night  club  figure,  as  the  m.  c., 
this  follows  along  the  same  lines  as  the  first  of  the 
series.  With  various  types,  a  dancer,  imitator,  hill 
billies,  singers,  this  will  prove  pleasant  diversion,  if 
.not  outstanding.  FAIR. 

TR'CKS  OF  TRADE.  Radio — Easy  Aces.  10m.  Easy 
Aces  are  the  stars  here,  and  suffers  from  same  handi¬ 
cap  of  their  other  efforts — they  talk  too  much  in  face 
of  interesting  screen  shots.  Aces  are  in  theatre  audi¬ 
ence  describing  short  showing  “tricks  of  the  trade" 
— chicanery  practiced  in  false  measures,  false  weights, 
etc.  But  the  subject  becomes  so  engrossing  that 
Aces’  talk  becomes  disturbing.  FAIR. 

VOICE  OF  EXPERIENCE,  No.  3.  Columbia.  10m. 
Apparently  this  series  is  destined  to  make  a  name 
for  itself  in  theatres.  Subject  matter  is  generally 
new.  This  time  a  woman,  unmarried,  has  a  child, 
with  the  latter  adopted  by  another  family.  Because 
of  the  Voice,  the  matter  winds  up  with  the  mother 
living  next  door  to  the  child  and  adopted  parents, 
and  everyone  is  happy.  INTERESTING. 

Travel 

ISLAND  OF  LOVE.  Principal.  10m.  Photographed  bv 
Zane  Grey  on  the  island  of  Tahiti  in  the  Pacific  this 
fails  to  be  anything  more  than  just  another  travelogue. 
Some  good  photography  but  nothing  else  that  has  not 
already  been  seen.  SO  SO. 

SPAIN’S  ROMANTIC  ISLES  (MARJORCA).  Radio — 

World  Travel.  10m  Announced  by  Alois  Havrilla, 
this  h’s  advantage  of  his  excellent  voice,  good  pho¬ 
tography.  interesting  shots  of  ways  of  life  removed 
from  our  own.  Nevertheless,  picture*  are  silent  and 
not  very  beautiful  or  very  dramatic,  and  this  is  merely 
program  travelogue.  GOOD. 


32 


THE  PHILADELPHIA  EXHIBITOR 


6-POINT  REVIEWS 


Who  made  it  .  .  .  Who’s  in  it  .  .  .  How 
good  it  is  .  .  .  Classified  for  adult  or  family 
trade  .  .  .  What  it  is  all  about  .  .  .  Length. 


2nd  Oct.  issue. 


COLUMBIA 


Guard  that  Girl  (6033)  Melodrama 

67  m. 

Robert  Allen,  Florence  Rice,  Ward  Bond,  Wyrley 
Birch,  Barbara  Kent,  Arthur  Hohl,  Elizabeth  Risdon, 
Nana  Bryant,  Thurston  Hall,  Bert  Roach,  Lobo. 

Melodrama  with  a  mystery  angle,  an  heiress 
to  be  protected,  a  dog  new  to  pictures,  “Guard 
that  Girl”  packs  a  satisfying  number  of  thrills, 
etc.,  falls  short  on  what  the  marquee  needs. 
Well  paced,  suitable  for  neighborhoods,  double 
bills,  it  makes  up  in  interest  what  it  lacks  in 
names.  An  heiress,  soon  inheriting  a  fortune, 
is  being  protected  from  relatives  who  want  the 
money.  The  heroine  substitutes  for  her.  With 
the  dog’s  aid,  with  the  hero’s  help,  the  guilty 
culprit  is  finally  found.  Action  followers  will 
be  satisfied. 

Estimate:  Satisfactory  program. 


FIRST  DIVISION 


Family 

Frontier  Justice  (4050)  Western 

58m. 

Hoot  Gibson,  Jane  Barnes,  Richard  Cramer,  Franklyn 
Farnum,  Lloyd  Ingraham,  Joe  Girard,  Snowflake,  Roger 
Williams,  George  Yeoman,  John  Elliott. 

Hoot  Gibson’s  return  to  the  western  scene  in 
a  new  series  finds  him  up  to  his  high,  usual 
standard.  Back  from  Mexico  comes  the  west¬ 
ern  ace  to  learn  of  his  father  having  been  placed 
in  an  asylum,  the  ranch,  live  stock  being  taken 
by  the  bad  element.  Present,  too,  is  a  war  be¬ 
tween  cattlemen,  sheepmen.  Before  hero  Gib¬ 
son  is  through,  the  cattlemen  have  chased  the 
sheepmen  out,  his  father  has  been  released,  a 
murderer  has  been  brought  to  justice,  a  $30,000 
note  has  been  found  to  be  forged,  the  ranch  is 
restored,  the  heroine  is  won.  Exhibitors  will 
find  that  Gibson  is  again  a  valuable  box  office 
asset. 

Estimate:  Good  Gibson. 


RADIO 


The  Rainmakers  (605)  Farce 

75m. 

Wheeler  and  Wcolsey,  Dorothy  Lee,  Berton  Churchill, 
George  Meeker,  Frederic  Roland,  Edgar  Dearing. 

Where  Wheeler-Woolsey  retain  a  strong  hold 
cn  fans,  “The  Rainmakers”  will  do  satisfactory 
business.  In  the  long  W-W  series  it  does  not 
stand  out,  will  rate  with  the  general  run.  As 
rainmakers,  Wheeler  and  Woolsey  hit  a  town 
needing  rain,  in  which  Berton  Churchill  and  son 
are  trying  to  force  an  irrigation  system.  Banker, 
daughter  Dorothy  Lee  appeal  to  the  heroes  ti 
bring  rain  from  the  clouds.  Principal  gag 
occurs  when  two  locomotives  are  to  be  dyna¬ 
mited,  W  and  W  find  themselves  on  it  by  mis¬ 
take,  with  chase  following.  Slight  romance 
is,  as  usual,  between  hero  Wheeler,  heroine  Lee. 
Exhibitors  whose  patrons  like  the  combination 
will  have  no  kicks. 

Estimate:  Usual  W-W  farce. 


Family 

Heir  to  Trouble  (6202)  Western 

57  m. 

Ken  Maynard,  "Tarzan”,  Joan  Perry,  Harry  Woods, 
Wally  Wales,  Martin  Faust,  Harry  Bowen,  Pat  O'Malley, 
Ferd  Emmett. 

Hero  Ken  is  given  a  legacy  in  the  shape  of  a 
gold  mine.  He  then  finds  that  the  son  he  has 
adopted,  to  whom  he  intends  to  give  a  share  in 
the  mine,  is  a  baby.  The  crooked  element,  how¬ 
ever,  who  want  the  mine,  start  gossip  moving, 
with  the  result  that  the  town  thinks  the  worst, 
even  hi^  sweetheart  believes  him  linked  with  a 
dance  hall  girl  who  has  been  sympathetic 
enough  to  aid  him  with  the  child.  But  even  this 
does  not  deter  our  hero,  who,  with  his  horse’s 
help,  rescues  the  child  from  a  trap,  bringing 
about  the  final  clinch  between  hero,  heroine. 

Estimate:  Satisfactory. 


REPUBLIC 


A 


The  Spanish 

Cape  Mystery  (3530) 


Mystery 


Family 

Dranm 

73m. 


Helen  Twelvetrees,  Donald  Cook,  Berton  Churchill, 
Frank  Sheridan,  Guy  Usher,  H-rry  Stubbs,  Humphrey 
Gordon,  Betty  Blythe,  Olaf  Hytten,  Jack  La  Rue,  Ruth 
Gillette,  Barbara  Bedford,  George  Baxter,  Katherine 
Morrow,  Donald  Kerr. 

This  is  top-notch  program,  good  for  feature 
billing  if  given  support.  Competent  acting  by 
competent  cast,  story  which  holds  interest  till 
very  end,  dialogue  which  sparkles  with  urban 
wit  are  features.  Story  based  on  popular 
Ellery  Queen  mystery,  takes  Donald  Cook  (as 
Ellery  Queen,  son  of  New  York  police  official, 
in  California  for  vacation)  into  a  mystery  at 
“Spanish  Cape” — place  where  they  are  staying. 
Members  in  neighborhood  family  are  being 
murdered,  one  by  one,  in  spite  of  presence  of 
local  sheriff,  called  after  first  murder.  There  is 
the  usual  will,  heirs,  all  members  of  the  fam¬ 
ily  hating  each  other,  with  one  evidently  deter¬ 
mined  to  wipe  out  the  others.  Cook,  in  love 
with  Helen  Twelvetrees,  one  of  the  family,  sus¬ 
pected  of  murder,  solves  the  mystery  to  clear 
her. 

Estimate:  Good  anywhere,  can  be  pushed. 


GB 


Born  to  Glory  (3508)  Melodrama 

68m 

Betty  Balfour,  John  Mills,  Barry  Mackay,  Howard 
Marion  Crawford,  H.  G.  Stoker,  Percy  Walsh,  George 
Merritt,  Cyril  Smith. 

Probably  better  for  English  than  for  do¬ 
mestic  audiences,  this,  however,  carries  a  splen¬ 
did  spirit  that  no  audience  can  fail  to  grasp. 
The  cast  holds  no  names  that  might  mean  any¬ 
thing  to  American  patrons,  while  British  back¬ 
grounds  make  it  even  more  foreign.  Counter¬ 
balancing  these  disadvantages,  though,  is  the 
mother's  pride  in  her  son  (born  of  a  union  with 
a  naval  lieutenant)  who  joins  the  navy  to  fol¬ 
low  in  his  father’s  footsteps.  Later,  the  son’s 
heroism  saves  the  day.  Men  will  like  the  melo¬ 
drama,  women  might  go  for  the  mother-son 
angle.  This  is  naturally  restricted,  because  its 
nature  is  foreign,  but  it  must  be  commended 
for  the  attempt. 

Estimate:  English  in  theme;  must  be  sold. 


The  Three  Musketeers  ,  F,amily 

Melodrama 
90m. 

Walter  Abel,  Paul  Lukas,  Margot  Grahame,  Heather 
Angel,  Ian  Keith,  Onslow  Stevens,  Moroni  Olsen,  Rosa¬ 
mond  Pinchot,  John  Qualen,  Ralph  Forbes,  Murray 
Kinnell,  Nigel  du  Brulier,  Lumsden  Hare,  Miles  Mander, 
Wade  Boteler,  Stanley  Blystone. 

With  Walter  Abel  as  d’Artagnan,  with  Paul 
Lukas  as  Athos,  with  Moroni  Olsen  as  Pcrthos, 
with  Onslow  Stevens  as  Aramis,  “The  Three 
Musketeers”  is  a  melodrama  to  be  ballyhooed. 
Story,  familiar  to  all  moviegoers,  is  based  on 
the  Dumas  novel.  Though  the  cast  names  may 
net  seem  familiar  to  all,  they  make  up  in  acting 
ability  what  they  lack  otherwise.  Well  handled, 
well  produced,  the  picture  has  fire,  flourish, 
plentiful  angles  to  sell.  Main  romance  between 
Heather  Angel,  Abel  should  aid  in  attracting 
the  women,  while  concentration  on  the  new¬ 
comer  (Abel)  might  also  excite  ferns’  atten¬ 
tion.  Radio  has  given  the  show  a  fine  pro¬ 
duction,  has  not  stinted  in  providing  a  spec¬ 
tacle.  With  proper  selling,  it  should  do  a  sat¬ 
isfactory  business  anywhere. 

Estimate:  Grand  entertainment. 


METRQ 


It’s  in  the  Air  (616)  Comedy 

80m. 

Jack  Benny,  Ted  Healy,  Una  Merkel,  Mary  Carlisle, 
Nat  Pendleton,  Grant  Mitchell,  Harvey  Stephens. 

Smart  Metro-Goldwyn-Mayer  is  cashing  in 
not  only  on  Jack  Benny’s  radio  fame  but  the 
name  he  made  for  himself  in  “Broadway 
Melody.”  Surrounding  him  with  topnotch 
comedians,  with  Chuck  Reisner  direction — “It’s 
in  the  Air”  is  a  laugh  show  that  can't  help  but 
please  those  who  like  their  fun.  Hero  Benny  is 
a  crooked  gambler  whose  wife  walks  out  on 
him.  To  get  her  back,  he  promotes  a  strato¬ 
sphere  flight,  never  intending  to  go  through 
with  it.  Result  finds  him  forced  to  do  it  with 
assistant  Ted  Healy.  Long  on  laughs,  with  the 
radio  “Broadway  Melody”  backing,  “It’s  in  the 
Air”  looms  quite  all  right  in  the  money  divi¬ 
sion. 

Estimate:  Plenty  funny. 


20th  CENTURY-FOX 


Bad  Boy  (615)  Comedy  Drama 

56m. 

James  Dunn,  Dorothy  Wilson,  John  Wray,  Beulah 
Bondi,  Louise  Fazenda,  Victor  Killian,  H-rry  Holman, 
Allen  Vincent,  Arthur  Hoyt,  Bert  Roach,  Luis  Alberni. 

From  Vina  Delmar’s  “Bad  Boy”  a  picture 
which  has  strongest  appeal  for  neighborhoods 
has  been  made.  Film’s  main  fault  is  that  the 
yarn  is  familiar.  Flero  is  a  pool  shark,  never 
has  a  job,  loves  the  heroine  whose  mother  has  a 
convenient  heart  attack  whenever  the  need 
arises.  Heroine  brings  the  hero  home,  but  the 
stepfather  throws  him  out.  Heroine,  however, 
despite  the  mother,  secretly  marries  the  hero, 
who  tries  to  get  a  job  but  can’t.  Windup  finds 
him  crashing  the  headlines  when  he  prevents  a 
robbery.  Best  moments  are  the  human  touches, 
with  scenes  between  hero,  heroine  likely  to  get 
response  in  any  neighborhood. 

Estimate:  Nice  neighborhood  program. 


THE  PHILADELPHIA  EXHIBITOR 


33 


WARNERS 


er  Family 

1  i  rv  Fantasy 

ignt  s  Dream  i35m. 

Ian  Hunter,  Grant  Mitchell,  Dick  Powell,  Ross  Alex¬ 
ander,  Hobart  Cavanaugh,  Frank  McHugh,  Dewey  Rob¬ 
inson,  James  Cagney,  Joe  E.  Brown,  Hugh  Herbert,  Otis 
Harlan,  Arthur  Treacher,  Verree  Teasdale,  Olivia  De 

Hcvilland,  Jean  Muir,  Victor  Jory,  Anita  Louise,  Mickey 
Rooney,  Katherine  Frey,  Helen  Westcott,  Fred  Sale, 

Billy  Barty. 

Unless  general  intelligence  level  has  risen 
suddenly,  the  Great  American  Public  may  not 
like  Will  Shakespeare’s  fairies;  nor  his  humor; 
nor  the  English  language  as  writ  by  Will.  By 
heroic  ballyhoo,  exhibitors  with  class  houses 
may  entice  those  people  who  go  because  it  is 
fashionable  to  go,  as  well  as  those  who  go 
because  they  owe  duty  to  “culture”  but  the 
great  uncultured  will  little  appreciate  magnifi¬ 
cent  photography,  settings,  direction,  acting. 
The  great  uncultured  will  not  understand 
Shakespeare’s  elfin  wit — nor  even  understand 
Middle  English  in  which  it  is  spoken.  Finally, 
they  will  laugh  at  sight  of  Warner  “stock  com¬ 
pany”  familiar  faces — James  Cagney,  Hugh 
Herbert,  Frank  McHugh,  Joe  E.  Brown — 
dressed  in  Athenian  robes  speaking  “ridiculous” 
English.  Redeemable  in  the  picture,  however, 
lending  itself  to  popular  exploit  stuff  is  some 
hilarious  comedy  by  Frank  McHugh,  as  an 
amateur  Athenian  producer,  Joe  E.  Brown  as 
an  unwilling  actor,  and  Jimmy  Cagney  as  a 
braggart  whose  head  is  transformed  into  don¬ 
key’s,  during  Midsummer  Night’s  Dream.  Story, 
for  those  who  don't  know  their  Shakespeare 
concerns  elopement  into  forest  of  Hermia  and 
Lysander,  threatened  with  punishment  by  Duke 
of  Athens,  because  Hermia  won’t  wed  her 
father’s  choice.  Also  into  forest  go  the 
“father’s  choice” — Demetrious — pursued  by 
Helena,  who  loves  him.  In  addition,  into  the 
forest  wander  a  troup  of  Athenian  artisans,  to 
hold  a  play  rehearsal  in  celebration  of  Duke’s 
forthcoming  marriage.  Puck,  Oberon,  Titania, 
who  rule  wood  creatures  at  night,  create  mis¬ 
understandings  among  mortals,  so  that  Lysander 
loves  Helena,  who  loves  Demetrius,  who  loves 
Hermia,  who  loves  Lysander.  Daylight,  the 
relenting  of  Oberon,  who  has  caused  Puck  to 
create  the  mischief,  clear  up  misunderstandings, 
the  couples  love  each  other  again,  the  scared 
artisans  give  their  play  before  the  Duke,  who 
allows  Hermia  to  marry  Lysander,  Demetrius 
to  marry  Helena. 

Estimate:  Class  only,  unless  terrifically 
sold. 


Adult 

Dr.  Socrates  (909)  Melodrama 

79m. 

Paul  Muni,  Ann  Dvorak,  Barton  MacLane,  Raymond 
Brown,  Ralph  Remley,  Hal  K.  Dawson,  Grace  Stafford, 
Robert  Barrat,  Hobart  Cavanaugh,  Henry  O’Neill,  Mayo 
Methot. 

With  the  requisite  shooting,  stern  G-Men, 
hardy  and  heartless  gangsters,  noble  motif — 
this  makes  an  interesting  member  in  Warner's 
G-Men  cycle.  Though  partly  unbelievable, 
character  delineations,  good  photography,  hold 
audience  interest.  Muni  is  not  too  impressive 
because  his  role  is  not  too  impressive.  Ann 
Dvorak  is  properly  charming ;  honors  go  to 
Barton  MacLane  as  dumb  but  daring  gang 
chief.  Story  outlines  Muni  as  city  doctor  prac¬ 
ticing  in  small  town  amongst  small  towners 
who  distrust  his  “city  ways.”  When  he  be¬ 
friends  a  girl  hitch-hiker  mixed  with  gangsters 


who  have  held  up  town,  he  further  earns  the 
townspeople’s  enemity.  Spurred  by  love  for 
girl,  with  the  knowledge  the  gang  chief  has 
kidnapped  her,  Muni  goes  to  gang  hideout,  fools 
gang  into  believing  typhoid  danger,  innoculates 
them  not  with  vaccine,  but  with  dope,  just  as 
G-Men  surround  house.  Muni  finds  towns¬ 
people  grateful,  Muni  and  Dvorak  find  way 
clear  to  marry. 

Estimate:  Good  program  crime  drama. 


PARAMOUNT 


Hands  Across 

the  Table  (3515) 


Family 
Comedy  Drama 
80m. 


Carole  Lombard,  Fred  MacMurray,  Astrid  Alwyn. 
Ralph  Bellamy,  Marie  Prevost,  Ruth  Donnelly,  Joseph 
Tozer,  Ed  Gargan,  William  Demarest,  Harold  Minjir, 
Albert  Conti,  Herman  Bing,  Ferdinand  Munier. 

With  sparkling  acting,  well  directed,  "Hands 
Across  the  Table”  is  a  good  number  in  the  cur¬ 
rent  smart  dialogue,  comedy  school.  Heroine 
Lombard  is  a  manicurist  who  wants  to  marry 
only  for  money ;  hero  MacMurray  is  a  society 
young  man  who  believes  the  same.  Both  agree 
money  counts,  live  modestly  in  the  heroine’s 
apartment  (with  the  Hays’  code’s  permission), 
finally  find  out  that  they  love  each  other.  Main 
strength  is  not  the  story  but  direction,  dialogue, 
bits  contributed  by  Ralph  Bellamy,  Marie  Pre¬ 
vost,  Ruth  Donnelly ;  Carole  Lombard’s  per¬ 
formance,  MacMurray’s  acting.  Because  the 
lines  handed  the  principals  are  good,  because 
though  there  is  smartness  throughout  it  keeps 
to  the  general  mass  level,  “Hands  Across  the 
Table”  will  prove  a  good  entrant. 

Estimate:  Nice  job. 


Little  America  (3514)  d  ram  a 

57  m. 

Narrative  of  Rear  Admiral  Richard  E.  Byrd’s  Ant¬ 
arctic  expedition.  Narrative  by  Gayne  Whitman. 

Gaining  in  experience  from  the  first  Byrd 
film,  those  who  supervised  the  second  have 
been  responsible  for  real  entertainment.  Drama 
at  all  times,  edited  with  humorous  touches, 
interesting  moments,  “Little  America”  deserves 
attention  from  all  theatremen  because  it  is  a 
grand  job.  The  narrative  is  well  written, 
blends  nicely  with  the  screen  action  which 
shows  trip’s  high  spots,  daily  events  in  the 
participants’  lives.  Photography  is  a  credit  to 
the  Paramount  cameramen  who  accompanied 
the  expedition.  For  all  who  participated  in  this 
job  a  hand  must  be  given. 

Estimate:  Worth  attention  anywhere. 


Til  2  El  jU’s  3  r  3  >  i  (3517)  Western 

60m. 

William  Boyd,  Jimmy  Ellison,  Addison  Richards.  Wil¬ 
liam  Farnum,  Joan  Woodbury,  George  Hayes,  Dorothy 
Revier,  Frank  Shannon,  Paul  Fix. 

This  second  Hop-Along  Cassidy  western  re¬ 
lease  from  Paramount  upholds  the  good  name 
made  by  the  first.  With  William  Boyd  as  the 
westerner  who  takes  it  upon  himself  to  find  a 
Mexican  grandson  whose  life  is  endangered, 
with  excellent  photography,  with  much  shoot¬ 
ing,  hard  riding,  “The  Eagle’s  Brood”  is  in 
the  top  western  rank.  Apparently  plenty  is 
being  spent  on  this  group,  with  the  results 
bound  to  show  added  returns  at  the  box  office. 

Estimate:  Very  good. 


Wings  Over  Ethiopia 
(3518) 


Family 
Travelogue 
53m.  and  43m. 


Travelogue  through  Ethiopia,  taken  by  Praesens  Film 
Company,  Zurich. 

With  events  popping  in  Ethiopia,  this  is  just 
the  thing.  It  is  well  done,  though  somewhat 
marred  sometimes  by  bad  cutting  which  leaves 
the  monologue  by  the  commentator  hanging 
in  air.  But  shots  showing  tribal  customs, 
dancers,  lepers,  crude  huts,  filth  in  the  Ethi¬ 
opian  “civilization” ;  sprawling  city  of  Addis 
Ababa ;  Emperor,  his  comparatively  beautiful 
palace,  well  trained  army ;  British  war  prepara¬ 
tion  on  the  outskirts  of  the  country — these  are 
enormously  interesting,  tell  the  story  better  than 
any  news  despatch.  Trip  goes  from  Switzer¬ 
land  by  plane  through  Egypt,  down  the  Nile, 
into  Ethiopia,  to  Addis  Ababa,  thenc  on  land 
to  see  dry  country  of  the  Danakili,  to  observe 
their  curious  customs ;  thence  to  the  low  wet 
country  of  the  Galla,  etc. 

Estimate:  Vastly  interesting  while  the 
headlines  last. 


UNIVERSAL 


Stormy  (9016)  Western 

70m. 

Noah  Beery,  Jr.,  Jean  Rogers,  J.  Farrell  MacDonald. 
Fred  Kohler,  Raymond  Hatton,  Walter  Miller,  James 
Burtis,  Rex,  J:ck  Sanders,  Jack  Shannon. 

Sympathetically  handled,  splendidly  photo¬ 
graphed,  “Stormy”  is  ideal  entertainment  for 
the  family  trade,  handicapped,  because  of  lack 
of  names,  to  stand  alone  in  big  city  de  luxers. 
Universal  has  turned  out  a  picture  of  which  it 
might  well  be  proud,  because  it  presents  the 
west  of  today,  it  tells  the  story  of  a  boy,  a  girl, 
a  horse.  Story  concentrates  on  the  boy,  the 
horse,  two  brothers  (one  a  cattleman,  the  other 
a  horse  man),  a  family  feud.  The  brother  who 
despises  horses  does  his  best  to  trap  or  kill 
the  boy's  horse,  with  thrills  following.  Though 
this  is  western  in  setup,  it  is  a  show  which  can 
be  made  to  pay  dividends  anywhere,  if  handled 
properly.  Those  who  made  it  took  pains  in  all 
departments;  family  audiences  will  love  it. 

Estimate:  Swell  family. 


FOREIGN 


William  Tell  (Tobis) 


Family 

Dram 

70m. 


Conrad  Veidt,  Hans  Marr,  Edmund  Willard,  Dennis 
Aubrey,  Detlef  Willecke,  Werner  Schott,  Emmy  Donne- 
mann. 

Telling  story  of  the  Swiss  rebellion,  with  the 
William  Tell  episode,  this  foreign  made  picture, 
with  English  titles,  is  suitable  for  art  houses  or 
class  audiences  which  appreciate  nice  produc¬ 
tions.  Settings  are  authentic,  photography  fine, 
story  easy  to  follow,  but  appeal  is  restricted 
because  of  foreign  origin.  Best  acting  is 
contributed  by  Veidt  who  should  be  known  to 
most  domestic  moviegoers  by  this  time. 

Estimate:  Restricted. 


What  Do  You  Think? 

It  is  the  aim  of  this  publication  to  give  its  readers 
every  possible  service.  Revision  of  the  page  is  an 
attempt  to  offer  a  concise  reviewing  form  that  will 
help  every  exhibitor.  Your  suggestions  and  criticisms 
are  welcomed.  Write  in  now  and  tell  us  whether 
yeu  like  this  or  not. 


34 


THE  PHILADELPHIA  EXHIBITOR 


STATE  RIGHTS 


Dance  of  the  Virgins 

(OuWorld) 


Adult 

Melodrama 

53m. 


Native  cast.  Filmed  in  Technicolor  on  Island  of 
Bali.  Dutch  East  Indies,  by  Marquis  de  la  Falaise. 

While  exhibitors  may  play  this  with  “Goona- 
Goona”  ballyhoo  for  its  display  above  the  waist, 
this  actually  is  interesting,  beautiful.  Natives 
play  their  parts  with  feeling,  the  women,  except 
for  their  faces,  are  beautifully  formed,  the 
Technicolor  brings  to  full  splendor  the  scen¬ 
ery,  vivid  color  in  Bali.  A  slight  story  relates 
the  love  of  the  boy,  Nyong,  for  the  girl,  Sap- 
lak.  Unfortunately,  he  is  betrothed  to  Poutou, 
cannot  break  off  lest  she  lose  face  before  the 
community.  The  clandestine  affair  is  found  out 
by  Poutou ;  she  eases  herself  out  of  the  way, 
via  suicide.  Interesting  shots  include  burning- 
funeral  pyres,  community  priest  at  his  cere¬ 
monies.  “Legong,”  the  dance  of  the  virgins, 
tame.  Musical  accompaniment  and  titles  are 
pleasant,  well  done. 

Estimate:  Good  for  the  “different”  house. 


Gunners  and  Guns 

(Beaumont) 


Family 

Western 

55m. 


Edmund  Cobb,  Black  King,  Edna  Aselin,  Frank 
Walker,  Eddie  Davis,  Ned  Norton,  Lois  Glaze,  Felix 
Valee,  Jack  Cheatham,  Ruth  Runell. 

Western  with  a  new  open  air  star,  Edmund 
Cobb,  with  a  yarn  that  brings  in  eastern  crooks, 
“Gunners  and  Guns”  is  average  western  fare. 
The  heroine’s  father  is  an  oldtime  fence,  who 
has  the  loot  taken  in  a  holdup  ten  years  before. 
The  hero  works  on  the  ranch  as  a  hand,  intends 
to  marry  the  heroine.  The  gang's  leaders  come 
frem  the  east,  announce  the  rest  of  gang  will 
break  jail,  come  for  the  loot.  Before  they 
can  do  this,  the  gang  leader  kills  the  father, 
takes  the  money,  is  pursued  by  the  hero.  That 
they  catch  the  culprits,  that  the  hero  gets  the 
girl  is  no  surprise. 

Estimate:  Usual  western. 


Rough  Riding  Ranger  w^Xrn 

(Superior)  57n 

Rex  Lease,  Janet  Chandler,  Bobby  Nelson,  Yakima 
Canutt,  Mabel  Strickland,  “Sunday”,  George  Cheseboro, 
William  Desmond. 

Outstanding  note  here  is  the  presence  of 
Mabel  Strickland,  champion  woman  rider,  and 
her  mount,  “Sunday.”  Story  finds  the  hero 
routing  the  crooking  element,  finally  being 
saved  by  the  woman  champion  despite  terrific 
odds.  Up  to  the  usual  western  standard,  it  has 
little  novelty,  will  fill  the  usual  demand. 

Estimate:  Average. 


Soviet  Russia  Through  the  ^ami,y1 
Eyes  of  an  American  (Imperial)  73^ 

Travelogue  of  Russia  by  Charles  E.  Stuart,  narrated 
by  Norman  Brokenshire. 

Those  who  like  their  travel,  who  are  inter¬ 
ested  in  Russia,  will  have  reason  to  see  this 
unbiased  picture,  taken  by  an  American  engi¬ 
neer,  formerly  with  the  Soviets.  Showing  not 
engineering  but  the  country  itself,  it  is  inter¬ 
esting  throughout,  has  a  nice  running  talk, 
should  have  saleable  value.  Cutting  down  its 
length  to  a  shorter  version  will  probably  make 
it  available  for  more  houses. 

Estimate:  Interesting. 

2nd  Oct.  issue. 


Trail’s  End  (Beaumont)  Western 

58m. 

Conway  Tearle,  Claudia  Dell,  Baby  Charline  Barry, 
Fred  Kohler,  Ernest  Adams.  Pat  Harmon,  Victor  Potel, 
Gaylord  Pendleton,  Stanley  Blystone,  Jack  Duffy,  Black 
King. 

Taken  from  a  James  Oliver  Curwood  story, 
this  presents  Conway  Tearle  as  a  western  hero, 
sees  him  unfairly  sent  to  prison  for  a  crime  he 
didn’t  commit.  Released,  he  gets  the  man  who 
was  responsible,  comes  to  a  town  where  he  is 
made  sheriff  after  he  gives  all  an  indication 
of  his  prowess.  He  falls  in  love  with  a  widow, 
is  liked  by  her  small  daughter,  is  made  to  see 
the  straight,  narrow  path  by  them.  He  tells  his 
gang  that  a  robbery  that  had  been  planned  is 
off,  but  the  gang  steals  the  mine  payroll  any¬ 
way.  Hero  Tearle,  after  a  fight,  gets  it  back, 
wins  the  widow. 

Estimate:  Fair. 


MASTERPIECE 


Branded  a  Coward  (Supreme)  Western 

60m. 

Johnny  Mack  Brown,  Billie  Seward,  Syd  Saylor,  Lloyd 
Ingraham,  Lee  Shumway,  Roger  Williams.  Yakima 
Canutt,  Mickey  Rentschler,  Frank  McCarroll. 

Because  hero  Johnny  Mack  Brown  rides  as 
good  as  the  average  western  hero,  acts  much 
better,  “Branded  a  Coward"  looks  like  a  real 
new  surprise  in  the  western  field.  Including 
many  fights,  shooting,  thrills,  even  a  slightly 
original  plot,  the  show  is  ideal  for  western 
levers.  Hero  Brown  loses  his  folks  when  out¬ 
laws  kill  them,  grows  up  to  be  a  crack  shot,  but 
afraid  when  fast  trigger  stuff  is  really  needed. 
Handicapped  because  his  memory  causes  him 
to  be  frightened,  he  leaves  his  home  town, 
travels  on,  saves  the  heroine  from  bad  men, 
is  made  marshal,  is  chosen  to  rid  the  country 
of  “the  Cat”  and  his  gang.  Falsely  accused 
of  murder,  he  eventually  finds  “The  Cat,”  dis¬ 
covers  it  is  his  long-thought-dead  brother,  is 
saved  by  the  latter  when  an  accomplice  tries  to 
shoot  him.  The  brother  dies. 

Estimate:  Topnotch  western. 


North  of  A  rizona  (Steiner)  Western 

60m. 

Jack  Perrin,  Blanche  Mehaffey,  Al  Bridge,  Lane 
Chandler,  Murdock  MacQuarrie,  Artie  Ortego,  George 
Chessboro. 

Typical  western,  with  the  hero  aided  by  two 
Indians  he  had  befriended,  this  is  up  to  Perrin 
standard.  When  he  is  falsely  accused  of  a  rob¬ 
bery,  he  is  imprisoned,  escapes,  joins  up  with 
a  bandit  gang  for  a  time  when  no  other  course 
is  apparent,  later  rounds  them  up. 

Estimate:  Fair. 


PREFERRED 


The  Man  from  Guntown 

(Puritan) 


Family 

Western 

60m. 


Tim  McCoy,  Rex  Lease,  Billie  Seward,  Jcck  Clifford, 
Wheeler  Oakman,  Bob  McKenzie,  Jack  Rockwell,  George 
Cheseboro. 

Hero  Tim  McCoy  lives  up  to  best  western 
traditions,  routs  the  crooked  element  which 
sought  to  defraud  the  heroine,  take  away  her 
uncompleted  dam.  When  the  heroine  thinks  he 
is  her  brother  whom  she  hasn’t  seen  since  child¬ 
hood,  he  doesn't  tell  her  the  brother  was  killed, 
reveals  all  later. 


Estimate:  Good  McCoy. 


....MEET 

AL  KATZ 

•  Al  is  THE  EXHIBITOR 
touring  field  representative. 
He  is  especially  delegated  by 
us  to  contact  you,  to  make 
certain  you  are  taking  advan¬ 
tage  of  the  various  services 
offered  you  by  Jay  Emanuel 
Publications,  Inc. 

•  Long  ago,  we  realized  that 
a  successful  motion  picture 
trade  journal  must  be  more 
than  a  publication  which  is 
mailed  to  its  readers  regularly. 
It  must  keep  in  touch  with  its 
many  readers  and  the  terri¬ 
tory  it  serves  by  PERSONAL 
CONTACT. 

•  With  the  best  local 
coverage  in  its  terri¬ 
tory,  with  its  many 
correspondents,  THE 
EXHIBITOR  is 
keeping  faith  with  its 
readers. 

•  But  to  make  this  contact 
even  more  intimate,  we  have 
designated  Al  Katz  as  its  field 
representative,  to  meet  you,  to 
pick  up  news  stories  and  pic¬ 
tures,  to  discuss  your  prob¬ 
lems  with  you,  to  see  how  else 
we  can  be  of  service. 

•  One  of  these  days  he  will 
be  dropping  in  to  see  you. 
Give  him  a  moment  or  so.  His 
one  purpose  is  to  serve  you. 

•  WA  TCH  FOR  HIM. 


THE  CHECK-UP 


The  best  reference  department  in  the  industry  .  .  . 
Concise  and  up-to-date  .  .  .  Placing  at  the  exhibitor’s 
fingertips  all  he  needs  to  know  about  each  picture. 


Included  are  production  number,  whether  adult  or 
family  appeal,  title,  type  of  picture,  cast,  estimate  as 
carried  In  6-Pt.  Review,  running  time  and  when  reviewed. 
For  example:  50g — A— EVELYN  PRENTICE— MD— 
Myrna  Loy,  William  Powell,  Una  Merkel,  Isabel  Jewell, 
Cora  Sue  Collins,  Jack  Mulhall — All  Powell-Loy — 78m 
— Nov.  means  production  number  Is  508,  story  is  of 
adult  appeal  rather  than  family,  title  Is  Evelyn  Prentice, 
It  is  a  melodrama  (MD),  cast  has  five  stars  and  featured 
leads,  estimate  called  It  All  Powell-Loy,  It  runs  78 
minutes  and  it  was  reviewed  ip  November.  Pictures 


Published  Every  Issue 

KEY  TO  TYPE  OF  PICTURE 


AD — Action  Drama 
C — Comedy 
CD — Comedy  Drama 
COD — Costume  Drama 
CL — Classical  Drama 
D — Drama 
F — Farce 


MD — Melodrama 
MU — Musical 
MY— Mystery 
0 — Operetta 
RD — Realistic  Drama 
SP — Spectacle 
W — Western 


listed  are  playing  currently,  about  to  be  released  or  in 
production  stage.  As  new  information  is  gained,  It  will 
be  added.  This  department  will  appear  in  each  issue. 
Save  all  issues  to  keep  a  complete  file  for  as  new  data 
is  added,  old  will  be  discarded.  Read  the  review  first 
in  6-Point  Reviews  and  checkup  here  later.  If  there 
is  variance  in  running  time,  it  is  because  of  censor  con¬ 
ditions  or  later  cutting.  Check  with  your  exchange 
to  make  certain.  No  release  dates  are  included  as  these 
vary  in  territories. 


Columbia 

5007 — F — SHE  MARRIED  HER  BOSS — C — Claudette  Colbert, 
Melvyn  Douglas,  Michael  Bartlett,  Jean  Dixon — Topnotch 
comedy — 92  m. — 2 -Aug. 

5012 —  F — THE  GIRL  FRIEND — C — Jack  Haley,  Ann  Sothern, 

Roger  Pryor,  Thurston  Hall — Pleasant  summer  fare 69m. — 

I -Aug. 

5013—  F - THE  BLACK  ROOM— MD— Boris  Karloff,  Marian 

Marsh,  Robert  Allen - To  be  sold - 72m. —  1-Aug. 

5026 F SUPERSPEED AD Florence  Rice,  Preston  Foster, 

Mary  Carlisle — Weak — 55m. — 2-Sept. 

5028 - F - TOGETHER  WE  LIVE - MD - Ben  Lyon,  Sheila  Man¬ 
ners,  Esther  Ralston,  Wera  Engels - Program - 70m. - 2-Sept. 

5031 F— THE  PUBLIC  MENACE— MD— Jean  Arthur.  George 

Murphy,  Douglas  Dumbrille,  Victor  Killian - Program  meller — 

73m. - 1  -Oct. 

5033— F— ATLANTIC  ADVENTURE - CD - Nancy  Carroll,  Lloyd 

Nolan,  Harry  Langdon — Program — 70m. —  I -Sept. 

5208 — F — RIDING  WILD — W — Tim  McCoy,  Billie  Seward,  Niles 

Welch - Usual  okay  McCoy - 57m. - 2 -July. 

6005— F— SHE  COULDN’T  TAKE  IT— (Rich  Girl’s  Folly) — CD— 
George  Raft,  Joan  Bennett,  Walter  Connelly,  Billie  Burke, 

Lloyd  Nolan - Good  job - 89m. - see  1st  Oct.  issue. 

4033—  F— GUARD  THAT  GIRL - MD— Robert  Allan,  Florence 

Rice,  Ward  Bond — Satisfactory  program — 67m. — see  2nd  Oct. 
issue. 

6201— F— WESTERN  FRONTIER— W— Ken  Maynard,  Lucille 

Brown,  Nora  Lane Okay  western — 5  7m. 1-Sept. 

6202 - F - HEIR  TO  TROUBLE - W - Ken  Maynard,  Joan  Perry, 

Wally  Wales - Satisfactory - 5  7m. — see  2nd  Oct.  issue. 

5006— A  FEATHER  IN  HER  HAT— Pauline  Lord,  Victor  Varconi, 
Billie  Burke,  Lois  Hayward,  Basil  Rathbone. 

6015 - GRAND  EXIT - Edmund  Lowe,  Ann  Sothern,  Onslow 

Stevens. 

—CRIME  AND  PUNISHMENT— Edward  Arnold,  Peter  Lorre. 
Douglas  Dumbrille,  Marian  Marsh,  Tala  Birell,  Gene  Lock¬ 
hart,  Elizabeth  Risdon,  Robert  Allan. 

—CALLING  OF  DAN  MATTHEWS - Richard  Arlen,  Char¬ 

lotte  Winters,  Frederick  Burton,  Douglas  Dumbrille,  Donald 
Good,  Edward  McWade. 

—THE  LONE  WOLF  RETURNS— Melvyn  Douglas,  Gail 
Patrick,  Arthur  Hohl,  Nana  Bryant. 

—IF  YOU  COULD  ONLY  COOK— Leo  Carrillo,  Herbert  Mar¬ 
shall,  Jean  Arthur,  Freida  Inescourt. 

- WESTERN  COURAGE — Ken  Maynard,  Betty  Blythe,  Cor¬ 
nelius  Keefe,  Geneva  Mitchell. 

—ONE  WAY  TICKET— Lloyd  Nolan,  Peggy  Conklin,  Gloria 
Shea,  Walter  Connolly,  Edith  Fellows. 

—THE  CASE  OF  THE  MISSING  MAN— Ro  ger  Pryor,  Joan 
Perry,  Arthur  Hohl. 

—SONG  OF  THE  DAMNED— Victor  Jory,  Norman  Foster, 
Florence  Rice. 

- GUN  LAW - Charles  Starrett,  Joan  Perry. 

—TOO  TOUGH  TO  KILL— Sally  O’Neill,  Victor  Jory. 

First  Division 


Chesterfield-Invincible 

4032 —  F — DEATH  FROM  A  DISTANCE  (Unseen  Death) — MY — 
Russell  Hopton,  Lola  Lane — Interesting — 68m. — 2-July. 

4033 —  F — THE  GIRL  WHO  CAME  BACK  (Her  Comeback) — D — 

Shirley  Grey,  Sidney  Blackmer - Holds  interest - 66m. - 1- 

July. 

4034  _ F - SOCIETY  FEVER - C - Lois  Wilson,  Lloyd  Hughes, 

Hedda  Hopper,  Guinn  Williams,  Grant  Withers - Neighborhood 

stuff — 67m. —  I -Oct. 

4035  _ F _ HAPPINESS  C.  O.  D. - CD - Donald  Meek,  Edwin  Max¬ 
well,  Polly  Ann  Young,  Irene  Ware - Program  inde - 68m. - 

4039 _ A— CONDEMNED  TO  LIVE  (Life  Sentence) — MD — Ralph 

Morgan,  Maxine  Doyle,  Pedro  de  Corboda,  Russell  Gleason 
Exploitable - 60m. - 1  -Oct. 

3068 - FALSE  PRETENSES - Sidney  Blackmer,  Irene  Ware,  Russell 

Hopton,  Betty  Compson,  Ed  Gargan,  Lucy  Beaumont. 

4071 — MURDER  AT  GLEN  ATHOL - John  Miljan,  Irene  Ware, 

Harry  Norton,  Betty  Blythe. 

_ DONE  IN  ANTIQUE - Reginald  Denny,  Claudia  Dell,  James 

Thomas,  James  Bush,  Dorothy  Revier. 


First  National-Warners 

865 _ F - BRIGHT  LIGHTS — CD - Joe  E.  Brown,  Ann  Dvorak, 

Patricia  Ellis,  Joe  Cawthorn - Better  than  usual  Brown - 85m. 

—  1  -Aug. — (FN).  . 

866— F— THE  IRISH  IN  US— C— J  ames  Cagney,  Pat  O  Brien, 
Olivia  DeHavilland,  Frank  McHugh,  Allen  Jenkins — Socko — 
83m. —  1-Aug. —  (FN)-  _  . 

905 _ F — PAGE  MISS  GLORY - C - Marion  Davies,  Pat  O  Brien, 

Dick  Powell,  Mary  Astor,  Patsy  Kelly — Okay  comedy — 91m. 
— 2 -July — (Cosmopolitan). 

908  _ F - SPECIAL  AGENT - MD - Bette  Davis,  George  Brent, 

Ricardo  Cortez,  Jack  LaRue,  Henry  O’Neill - Exploitation 

stuff - 78m. - 1  -Sept. - Cosmopolitan - (W)  . 

909  _ A - DOCTOR  SOCRATES - MD - Paul  Muni,  Ann  Dvorak, 

Barton  MacLane,  Raymond  Brown - Good  program  crime 

drama - 79m. - see  2nd  Oct.  issue. - (W.) 

918 - F - LITTLE  BIG  SHOT - CD - Sybil  Jason,  Glenda  Farrell, 

Robert  Armstrong,  Edward  Everett  Horton,  Jack  LaRue - New 

child  find — 80m. — 2-Aug. —  (W). 

9  1  9 — F - 1  LIVE  FOR  LOVE - C - Everett  Marshall,  Dolores  Del 

Rio,  Hobart  Cavanaugh,  Guy  Kibbee,  Allen  Jenkins,  Berton 
Churc  hill,  Don  Alvarado - Sell  Marshall - 64m. - 1 -Oct. - 

(W.) 

920 - F - PERSONAL  MAID’S  SECRET - CD - Warren  Hull,  Mar¬ 
garet  Lindsay,  Ruth  Donnelly.  Frank  Albertson,  Anita  Louise - 

Fair  program — 60m. —  1-Oct. —  (W.) 

952— F — SHIPMATES  FOREVER— CD— Dick  Powell,  Ruby 

Keeler,  Lewis  Stone,  Ross  Alexander,  John  Arledge - Money 

show - 1  1  lm. - 1 -Oct. - (FN.) 

966 — F— CASE  OF  THE  LUCKY  LEGS — MY — Warren  William, 
Genevieve  Tobin,  Patricia  Ellis,  Lyle  Talbot,  Allen  Jenkins, 
Peggy  Shannon - Plenty  laughs - 77m. - 1-Oct. - (FN.) 


4001 — F - JAVA  HEAD - D - Elizabeth  Allen,  John  Loder,  Anna 

May  Wong,  Edmund  Gwenn — The  tops  but  it  must  be  sold — 
68m. - 1-Oct. 

4003 F— HONG  KONG  NIGHTS MD— Tom  Keene,  Wera 

Engels,  Warren  Hymer,  Cornelius  Keefe - Fast  moving  meller 

- 59m. - 1  -Oct. 

4010 - A - MIMI - MD — Gertrude  Lawrence,  Douglas  Fairbanks, 

Jr.,  Diana  Napier - Metropolitan  main  stem  only - 98m. - 2- 

June. 

4050— FRONTIER  JUSTICE— W— Hoot  Gibson,  Jane  Barnes, 

Franklyn  Farnum - Good  Gibson - 58m. - see  2nd  Oct.  issue. 

- SWIFTY - Hoot  Gibson,  June  Gale,  Wally  Wales,  Art  Mix, 

Ralph  Lewis,  Lafe  McKee. 


967 — F — THE  GOOSE  AND  THE  GANDER— C— Kay  Francis, 

George  Brent,  Claire  Dodd,  Genevieve  Tobin - Satisfactory 

program — 72m. — 2-Aug — (FN) . 

968 - F - THE  PAY  OFF — AD — James  Dunn,  Claire  Dodd, 

Patricia  Ellis,  Alan  Dinehart,  Frankie  Darro — Good  program - 

68m. - 1  -Oct. - (FN. ) 

— F — A  MIDSUMMER  NIGHT’S  DREAM— Fantasy — Ian 
Hunter,  Grant  Mitchell,  Dick  Powell,  Ross  Alexander,  Hobart 
Cavanaugh,  Frank  McHugh,  Dewey  Robinson,  James  Cagney, 
Joe  E.  Brown,  Hugh  Herbert,  Otis  Harlan,  Olivia  De  Havil- 
land,  Veree  Teasdale,  Jean  Muir,  Victor  Jory,  Anita  Louise, 

Mickey  Rooney - Class  only,  unless  terrifically  sold - 135m. - 

see  2nd  Oct.  issue. —  (W.) 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


THE  CHECKUP— 2-October-35 


An  EXHIBITOR  Service 


- CAPTAIN  BLOOD — Errol  Flynn,  Lionel  Atwill,  Ross  Alex¬ 
ander,  Olivia  DeHaviland,  David  Torrence,  George  Hassell, 
Frank  McGlynn,  Sr.,  Forrester  Harvey,  Guy  Kibbee,  Robert 
Barratt. 

—PETRIFIED  FOREST— Leslie  H  oward,  Bette  Davis,  Hum¬ 
phrey  Bogart,  Dick  Foran,  Allen  Jenkins,  Veree  Teasdale, 
Charles  Grapewin. 

—MEET  THE  DUCHESS— Warren  William,  Dolores  Del  Rio, 
Mary  Forbes,  Eily  Malyon,  Herbert  Mundin,  Colin  Clive,  War¬ 
ren  Hymer. 

—ENEMY  OF  MAN— Paul  M  uni,  Josephine  Hutchinson,  Anita 
Louise,  Fritz  Lieber,  Henry  O’Neill,  Porter  Hall,  Donald 
Woods,  Halliwell  Hobbes. - (FN.) 

- COLLEEN - Ruby  Keeler,  Joan  Blondell,  Jack  Oakie,  Hugh 

Herbert. 

— FRESHMAN  LOVE - Patricia  Ellis,  Frank  McHugh,  Warren 

Hull. 

- MEN  OF  STEEL - Barton  MacLane,  Mary  Astor,  John  Eld- 

redge,  Dorothy  Peterson. 

— SONG  OF  THE  SADDLE — Dick  Foran,  Victor  Potel,  Addi¬ 
son  Richards,  Bud  Osborne. 

—CEILING  ZERO— J  ames  Cagney,  Pat  O’Brien,  June  Travis, 
Stuart  Erwin,  Henry  Wadsworth,  Robert  Light. 

- HARD  LUCK  DAME - Bette  Davis,  Franchot  Tone,  Mar¬ 
garet  Lindsay,  Alison  Skipworth,  John  Eldredge - (FN.) 

—MISS  PACIFIC  FLEET— Joan  Blondell,  Glenda  Farrell,  Hugh 

Herbert,  Warren  Hull,  Allen  Jenkins - (W.) 

—MOONLIGHT  ON  THE  PRAIRIE — Dick  Foran,  Sheila 
Mannors. 

—A  PRESENT  FROM  MARGATE  — Josephine  Hutchinson, 
Warren  William. 

—THE  MURDER  OF  DR.  HARRIGAN— Lynn  Acker.  Ricardo 
Cortez,  Frank  Reicher,  Mary  Astor,  Lyle  Talbot. 
—BROADWAY  HOSTESS— Wini  Shaw,  Phil  Regan,  Gene¬ 
vieve  Tobin,  Lyle  Talbot,  Fred  Kohler,  Allen  Jenkins. 
—FRISCO  KID— J  ames  Cagney,  Margaret  Lindsay,  George  E. 
Stone,  Ricardo  Cortez,  Donald  Woods. 

I  FOUND  STELLA  PARRISH — Paul  Lukas,  Kay  Francis, 
Ian  Hunter. 

—STARS  OVER  BROADWAY— Pat  O’Brien,  James  Melton, 
Phil  Re  gan,  Jane  Froman,  Jean  Muir,  Frank  McHugh. 

GB 

3-*^  F  39  STEPS— MY — Robert  Donat,  Madeleine  Carroll, 

Godfrey  Tearle - Should  please - 79m. - 2-July. 

3^03  A  THE  CLAIRVOYANT — MD — Claude  Rains,  Fay  3Vray, 
Jane  Baxter,  Jack  Raine — No  trouble  anywhere  with  adults — 
73m. — 2-  June. 

3508—  F— BORN  TO  GLORY— MD— Betty  Balfour,  John  Mills— 

English  in  theme,  must  be  sold — 68m. - see  2nd  Oct.  issue. 

3509—  F— ALIAS  BULLDOG  DRUMMOND— CD — Jack  Hulbert, 
Fay  Wray — Fair — 63m. — 2-Aug. 

Liberty 

— F— THE  OLD  HOMESTEAD— MU— Mary  Carlisle,  Law¬ 
rence  Gray,  Dorothy  Lee,  \Villard  Robertson,  Eddie  Nugent, 
Fuzzy  Knight — Good  job — 70m. —  I -Aug. 

F — BORN  TO  GAMBLE — D — Onslow  Stevens,  H.  B.  War¬ 
ner,  Maxine  Doyle,  Lois  Wilson — To  be  sold — 69m. 1 -Aug. 

F  DIZZY  DAMES — C — Marjorie  Rambeau,  Law  rence 
Grey,  Florine  McKinney,  Fuzzy  Knight — Entertains — 65m. — 

Majestic 

F  RECKLESS  ROADS — MD — Judith  Allen,  Regis  Toomey, 
Lloyd  Hughes,  Ben  Alexander,  Matthew  Betz — Good  family, 
nabe — 60m. —  1  -Aug. 

—A— MOTIVE  FOR  REVENGE— MD — Don  Cook,  Irene 
Hervey,  Doris  Lloyd - Strong  melodrama - 60m. —  I -ApriL 

Mascot 

—F— WATERFRONT  LADY— MD— Ann  Rutherford,  Barbara 

Pepper,  Frank  Albertson,  Grant  Withers,  Jack  LaRue - Buildup 

for  a  new  name — 68m. —  1 -Oct. 

— F — HARMONY  LANE — MU — Douglas  Montgomery,  Evelyn 
Venable,  Adrienne  Ames,  Joe  Cawthorn,  William  Frawley, 
Cora  Sue  Collins — Good  everywhere — 84m. —  1-Sept. 

— F— THE  HEADLINE  WOMAN— MD— Heather  Angel,  Jack 
LaRue,  Roger  Pryor,  Ford  Sterling,  Conway  Tearle — Decid¬ 
edly  okay — 78m. - 2-May. 

— F— LADIES  CRAVE  EXCITEMENT— MD— Norman  Foster, 
Evalyn  Knapp,  Esther  Ralston,  Eric  Linden,  Purnell  Pratt — 
Topnotch  inde — 67m. —  1-JuIy. 

— F— STREAMLINE  EXPRESS — MD— Victor  Jory,  Evalyn 

Venable,  Esther  Ralston,  Ralph  Forbes — Satisfactory - 69m. - 

2-Sept. 

- CONFIDENTIAL - Donald  Cook,  Evalyn  Knapp,  Warren 

Hymer,  J.  Carrol  Naish,  Theodore  Von  Eltz,  Edward  Hearn. 


Metro 

505 F — O’SHAUGHNESSY’S  BOY— D— Wallace  Beery,  Jackie 

Cooper,  Spanky  McFarland,  Sara  Haden — Another  strong 
Metro  grosser — 96m. - 1 -Oct. 

5  1  I — A — MAD  LOVE — MD — Peter  Lorre,  Colin  Clive,  France* 
Drake — For  horror  followers — 81m. — 2-July. 

5  1  2 — F— I  LIVE  MY  LIFE— CD — J  oan  Crawford,  Brian  Aherne, 

Aline  MacMahon,  Eric  Blore,  Fred  Keating — Smart  money  pic¬ 
ture - 90m. - 1  -Oct. 

520 — F— BONNIE  SCOTLAND— C— Laurel  and  Hardy,  June 
Lang,  Anne  Grey,  William  Janney — Sell  Laurel-Hardy — 90m. 
—  I  -Aug. 

601—  F— BROADWAY  MELODY  OF  1936— MU— Jack  Benny. 
Eleanor  Powell,  Robert  Taylor,  Sid  Silvers,  Una  Merkel — Big 
exploitation  opportunity — 1  10m. —  I -Sept. 

602—  F— CHINA  SEAS— MD— Wallace  Beery,  Clark  Gable,  Jean 

Harlow,  Lewis  Stone - Big  number — 93m. - 2-July. 

611—  F— WOMAN  WANTED— MD— Maureen  O’Sullivan,  Joel 
McCrea,  Lewis  Stone,  Louis  Calhern — Program  melodrama — 
78m. —  I  -Aug. 

613— F— THE  BISHOP  MISBEHAVES— CD— Edmund  Gwenn, 
Maureen  O’Sullivan,  Lucille  Watson,  Reginald  Owen,  Dudley 
Digges,  Norman  Foster — Smart  program — 80m. —  1 -Oct. 

6  1  4 — F - PURSUIT - AD — Chester  Morris,  Sally  Eilers,  Scotty 

Beckett,  Henry  Travers — Program — 65m. — 2-Aug. 

616— F— IT’S  IN  THE  AIR— C— Jack  Benny,  Ted  Healy.  Una 
Merkel,  Mary  Carlisle,  Grant  Mitchell,  Nat  Pendleton — Plenty 

funny - 80m. - see  2nd  Oct.  issue. 

625— F— HERE  COMES  THE  BAND— MU— Ted  Lewis  and  band, 
Virginia  Bruce,  Ted  Healy,  Nat  Pendleton,  Spanky  McFarland 
— Plenty  to  sell — 77m. — 2-Aug. 

638— F— ANNA  KARENINA— D— Greta  Garbo,  Fredric  March, 

Freddie  Bartholomew,  Maureen  O'Sullivan — Impressive - 85m. 

— 2-July 

5  I  7 - RIFF  RAFF — Jean  Harlow,  Spencer  Tracy,  Joseph  Calleia, 

Una  Merkel,  Allen  Jenkins,  Roger  Imhof,  J.  Farrell  Mac¬ 
Donald,  George  Givot. 

529 — RENDEZVOUS - William  Powell,  Rosalind  Russell,  Binnie 

Barnes,  Sterling  Holloway,  Charles  Grapewin,  Lionel  Atwill. 
536— MUTINY  ON  THE  BOUNTY— Clark  Gable,  Franchot  Tone, 
Charles  Laughton. 

6  1  5— THE  PERFECT  GENTLEMAN— Heather  Angel,  Frank  Mor¬ 

gan.  Cicely  Courtneidge,  Herbert  Mundin,  Henry  Stephenson. 

628 — AH  WILDERNESS - Wallace  Beery,  Lional  Barrymore, 

Cecilia  Parker,  Eric  Linden,  Aline  MacMahon,  Helen  Flint, 
Mickey  Bennett,  Buddy  Messenger. 

644 — A  NIGHT  AT  THE  OPERA — Groucho,  Harpo  and  Chico 
Marx,  Kitty  Carlisle,  Allen  Jones,  Margaret  Dumont. 

—THE  GREAT  ZIEGFELD— William  Powell,  Myrna  Loy. 
Luise  Rainer,  Fanny  Brice,  Ray  Bolger,  Virginia  Bruce,  Nat 
Pendleton,  Ann  Pennington,  Reginald  Owen. 

— A  TALE  OF  TWO  CITIES - Ronald  Colman,  Donald  Woods. 

Elizabeth  Allan,  Mitchell  Lewis,  Reginald  Owen,  Basil  Rath- 
bone,  Walter  Catlett,  H.  B.  Warner,  Dudley  Digges. 

— ROBIN  HOOD  OF  EL  DORADO — Warner  Baxter,  Ann 
Loring,  Margo,  Bruce  Cabot,  William  Henry,  J.  Carrol  Naish. 
Francis  MacDonald. 

— THIS  TIME  IT’S  LOVE - Clifton  Webb,  Robert  Montgom¬ 

ery,  Jessie  Matthews,  Vilma  Ebsen. 

- TARZAN  ESCAPES - Johnny  Weismuller,  Maureen  O’Sulli¬ 
van,  John  Buckler,  William  Henry,  Benita  Hume. 

— ROSE  MARIE — Nelson  Eddy,  Jeanette  MacDonald. 

Paramount 

3447 — F— THIS  WOMAN  IS  MINE— MD— G  regory  Ratoff,  Benita 
Hume,  Katherine  Sergava,  John  Loder — Restricted — 70m. — 
2-Sept. 

3501—  F— EVERY  NIGHT  AT  EIGHT— MU — George  Raft,  Alice 
Faye,  Frances  Langford,  Patsy  Kelly — Saleable — Z5m. — 

1 - Aug. 

3502—  F— WANDERER  OF  THE  WASTELAND— W— Dean  Jag- 
ger,  Gail  Patrick,  Edward  Ellis,  Benny  Baker,  Larry  Crabbe — 
Okay  western — 60m. —  I -Oct. 

3503 —  F — ANNAPOLIS  FAREWELL— CD — Sir  Guy  Standing, 
Rosalind  Keith,  Tom  Brown,  Richard  Cromwell — Exploitation 
bet — 85m. —  1  -Sept. 

3504—  A— WITHOUT  REGRET— D — Kent  Taylor,  Elissa  Landi, 
Frances  Drake,  Paul  Cavanagh — Strong  drama — 75m. — 

2- Aug. 

3505—  F - THE  LAST  OUTPOST— MD— Cary  Grant,  Gertrude 

Michael,  Claude  Rains,  Kathleen  Burke — Saleable — 72m. — 
I  -Oct. 

3506 - F - HOPALONG  CASSIDY - W - William  Boyd,  Paula 

Stone,  James  Ellison — Fine  western — 63m. — 2-Aug. 

3507 — F— HERE  COMES  COOKIE — F— Burns  and  Allen.  George 
Barbier,  Betty  Furness,  Andrew  Tombes — Usual  Burns-Alien 
- 65m. - 1  -Sept. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  ctf  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


An  EXHIBITOR  Service 


THE  CHECKUP— 2-October-35 


3508 —  F — THE  CRUSADES — SP — Loretta  Young,  Henry  Wil- 
coxon,  Katherine  DeMille,  lan  Keith,  V.  Aubrey  Smith. 

William  Farnum - Industry  triumph - 134m.  (road  show 

length) - 2 -Aug. 

3509—  F— TWO  FOR  TONIGHT— C— Bing  Crosby,  Joan  Bennett. 

Mary  Boland — Depends  on  Crosby - 60m. - 1 -Sept. 

3511— F— THE  BIG  BROADCAST  OF  1936— MU— Jack  Oakie, 

George  Burns,  Gracie  Allen,  Lyda  Roberti,  Wendy  Barrie, 
Henry  Wadsworth,  C.  Henry  Gordon,  Benny  Baker,  Bing 
Crosby,  Ethel  Merman,  Mary  Boland,  Charles  Ruggles,  Ina  Ray 
Hutton,  Amos  and  Andy - Swell  relaxation - 97m. - 1 -Oct. 

3512—  F— THE  VIRGINIA  JUDGE— C— Walter  C.  Kelly,  Marsha 

Hunt,  Johnny  Downs,  Stepin  Fetchit. — Enough  entertainment 
- 63m. - 1  -Oct. 

35  13 — F — TWO  FISTED — F — Lee  Tracy,  Roscoe  Karns,  Gail 
Patrick,  Kent  Taylor,  Grace  Bradley,  G.  B.  Huntley,  Jr. — Laugh 
program — 62m. —  I  -Oct. 

35  14— F— LITTLE  AMERICA - Narrative  of  Rear  Admiral  Richard 

Byrd’s  Antarctic  expedition - Worth  attention  anywhere - 

5  7m. — see  2nd  Oct.  issue. 

35  15— F— HANDS  ACROSS  THE  TABLE— CD— Carole  Lom¬ 
bard,  Fred  MacMurray,  Astrid  Alwyn,  Ralph  Bellamy,  Ruth 

Donnelly,  Marie  Prevost - Nice  job - 80m. — see  2nd  Oct. 

issue. 

3517—  F— THE  EAGLE’S  BROOD— W— William  Boyd1,  Jimmy 

Ellison,  William  Farnum,  Joan  Woodbury - Very  good - 60m. 

— see  2nd  Oct.  issue. 

3518—  F— WINGS  OVER  ETHIOPIA— Travelogue  through  Ethi¬ 
opia - Vastly  interesting  while  the  headlines  last - 53m.  and 

43m.  (dependent  on  territory) — see  2nd  Oct.  issue. 

3510 —  PETER  IBBETSON — Gary  Cooper,  Ann  Harding,  Ida 
Lupino,  Douglas  Dumbrille,  Ferdinand  Gottschalk. 

35  16— ROSE  OF  THE  RANCHO— Gladys  Swarthout,  H.  B.  War¬ 
ner,  John  Boles,  Charles  Bickford,  Willie  Howard,  Herb 
Williams. 

— THE  MILKY  WAY — Harold  Lloyd,  Veree  Teasdale,  Helen 
Mack,  Dorothy  Wilson,  William  Gargan,  George  Barbier,  Lionel 
Stander. 

—IT’S  A  GREAT  LIFE— J  oe  Morrison,  Paul  Kelly,  Rosa¬ 
lind  Keith,  William  Frawley,  Chic  Sale,  David  Holt,  Baby 
Leroy,  Dean  Jagger. 

- SHIP  CAFE - Carl  Brisson,  Arline  Judge,  Mady  Christians, 

William  Frawley,  Inez  Courtney. 

- ANYTHING  GOES - Bing  Crosby,  Frank  Morgan,  Ethel  Mer¬ 
man,  Ida  Lupino,  Grace  Bradley. 

— SO  REX)  THE  ROSE — Margaret  Sullavan,  Walter  Connolly, 
Randolph  Scott,  Elizabeth  Patterson,  Janet  Beecher. 

— COLLEGIATE — Joe  Penner,  Jack  Oakie,  Mack  Gordon, 
Harry  Revel,  Lynne  Overman,  Larry  Crabbe,  Ned  Sparks. 
—MILLIONS  IN  THE  AIR— Ida  Lupino,  Willie  Howard,  Ray 
Milland,  George  Barbier,  Benny  Baker. 

— DESIRE - Gary  Cooper,  Marlene  Dietrich,  Alan  Mowbray, 

Ernest  Cossart,  John  Haliday. 

- NEVADA — Larry  Crabbe,  Kathleen  Burke,  Ray  Hatton, 

Glen  Erikson. 

—MARY  BURNS,  FUGITIVE— Sylvia  Sidney,  Melvyn  Douglas. 
Pert  Kelton,  Alan  Baxter,  Wallace  Ford,  Brian  Donlevy. 

Radio 

501— F— LAST  DAYS  OF  POMPEII— D— Preston  Foster,  Basil 
Rathbone,  David  Holt,  Alan  Hale,  John  Wood,  Gloria  Shea — 
Big  every  way - 90m. - 1 -Oct. 

536 - F - FRECKLES — MD - Tom  Brown,  Virginia  Weidler,  Caro! 

Stone,  Lumsden  Hare,  Dorothy  Peterson — Clean  family  stuff — 
69m. —  I  -Oct. 

53  7) — F — SHE — MD — Helen  Gahagan,  Randolph  Scott,  Helen 

Mack,  Nigel  Bruce Sell  it 101m. 2-  July. 

539— F— OLD  MAN  RHYTHM— MU— Buddy  Rogers,  Barbara 
Kent,  George  Barbier,  Grace  Bradley,  Betty  Grable — Summer 
musical  stuff — 85m. —  1-Aug. 

542 — F — HOT  TIP — C — Jimmy  Gleason,  Zasu  Pitts,  Russell 
Gleason — Pleasant  program — 72m. —  I  -Aug. 

544— F— THE  THREE  MUSKETEERS— MD— Walter  Abel,  Paul 
Lukas,  Margot  Grahame,  Heather  Angel,  Ian  Keith,  Onslow 

Stevens,  Moroni  Olsen,  Ralph  Forbes — Grand  entertainment - 

90m. — see  2nd  Oct.  issue. 

601 - F - TOP  HAT - MU - Fred  Astaire,  Ginger  Rogers,  Edward 

Everett  Horton,  Helen  Broderick - No.  1  show - 107m. — 

1  -Sept. 

602—  F— THE  RETURN  OF  PETER  GRIMM— D — Lionel  Barry¬ 
more,  Helen  Mack,  Donald  Meek,  Edward  Ellis,  George  Break- 
ston — Must  be  sold — 80m. —  1-Aug. 

603—  F— POWDERSMOKE  RANGE— W— Hoot  Gibson,  Harry 

Carey,  Bob  Steele,  Tom  Tyler,  Wally  Wales,  Boots  Mallory - 

Western  "Grand  Hotel” — 74m. —  1 -Sept. 

604—  F— HIS  FAMILY  TREE— CD— James  Barton,  Margaret  Cal¬ 
lahan,  Maureen  Delany — Spotty  program — 71m. —  1 -Sept. 


605—  F— THE  RAINMAKERS— F— Wheeler  and  Woolsey,  Dor¬ 
othy  Lee,  Berton  Churchill — Usual  W-W  farce - 75m. - see 

2nd  Oct.  issue. 

606 —  F — HI  GAUCHO — MD — Steffi  Duna,  John  Carroll,  Rod 

LaRocque - So-so  program — 60m. - 2 -Sept. 

607  - TO  BEAT  THE  BAND — Roger  Pryor,  Helen  Broderick, 

Hugh  Herbert,  Eric  Blore,  Phyllis  Brooks,  Fred  Keating. 

608  - ANNIE  OAKLEY — Barbara  Stanwyck,  Preston  Foster,  Mel¬ 

vyn  Douglas,  Margaret  Armstrong,  Otto  Hoffman. 

609 —  TAMED — Ginger  Rogers,  George  Brent,  Alan  Mowbray, 
Grant  Mitchell,  Henry  Stephenson. 

6  I  0 — I  DREAM  TOO  MUCH— Lily  P  ons,  Henry  Fonda,  Paul  Por- 
casi,  Eric  Blore. 

614 - SYLVIA  SCARLETT — Katherine  Hepburn,  Natalie  Paley, 

Briane  Aherne,  Edmund  Gwenn. 

- HUSK — Preston  Foster,  Jane  Wyatt,  Moroni  Olsen,  James 

Gleason,  John  Arledge,  Arthur  Hohl,  Jane  Darwell,  Mischa 
Auer. 

- IT  HAPPENED  IN  HOLLYWOOD— Wallace  Ford,  Phyllis 

Brooks,  Edward  Burns,  Erik  Rhodes. 

- SEVEN  KEYS  TO  BALDPATE - Gene  Raymond,  Margaret 

Callahan,  Moroni  Olsen,  Eric  Blore,  Grant  Mitchell. 

Republic 

3502— F— FORBIDDEN  HEAVEN— CD— Charles  Farrell,  Char¬ 
lotte  Henry,  Beryl  Mercer — Family,  neighborhood — 78m. — 
1  -Sept. 

3507 —  F — TWO  SINNERS — D — Otto  Kruger,  Martha  Sleeper, 
Cora  Sue  Collins,  Minna  Gombell — Sell  the  women — 73m. — 2- 
Sept. 

3508—  F - CAPPY  RICKS  RETURNS— CD— Robert  McWade,  Ray 

Walker,  Florine  McKinney,  Lucien  Littlefield — Okay  nabe - 

67m. —  I  -Oct. 

3  525— F— THE  SPANISH  CAPE  MYSTERY— MY - Helen  Twelve- 

trees,  Donald  Cook,  Berton  Churchill,  Frank  Sheridan - Good 

anywhere,  can  be  pushed - 73m. — see  2nd  Oct.  issue. 

3541— F— THE  CRIME  OF  -DR.  CRESPI— MD— Eric  Von  Stro 
heim,  Dwight  Frye,  Paul  Guilfoyle,  Harriet  Russell — Needs 
help - 63m. —  I  -Oct. 

3548 — F — FEDERAL  AGENT — MD — Bill  Boyd,  Irene  Ware,  Don 
Alvarado,  George  Cooper — Average  inde  meller — 58m. —  1- 
Jan. 

3556 — F — WESTWARD  HO — W — John  Wayne,  Sheila  Mannors, 
Frank  McGlynn,  Jr. — No.  1  everyway — 60m. —  1-Aug. 

3  558— F— THE  NEW  FRONTIER— W— John  Wayne,  Muriel  Evans, 
Murdock  MacQuarrie — Okay  Wayne - 60m. —  1-Oct. 

3566— F— TUMBLING  TUMBLEWEEDS— W— Gene  Autry,  Smiley 
Burnette,  Lucile  Brown — Okay — 61m. —  I -Sept. 

3  567 — F — MELODY  TRAIL — W — Gene  Autry,  Ann  Rutherford. 
Smiley  Burnette — Another  good  Autry — 60m. —  1-Oct. 

3  5  I  8— FRISCO  WATERFRONT— B  en  Lyon,  Helen  Twelvetrees, 
Rod  LaRocque,  Russell  Hopton,  James  Burke,  Henry  Kolker. 

3  524 — FORCED  LANDING — Onslow  Stevens,  Toby  Wing,  Esther 
Ralston,  Sidney  Blackmer,  Raymond  Hatton,  Eddie  Nugent, 
Barbara  Pepper. 

3532 — A  THOUSAND  DOLLARS  A  MINUTE— Roger  Pryor,  Leila 
Hyams,  Sterling  Holloway,  Edgar  Kennedy,  Edward  Brophy, 
Herman  Bing,  Arthur  Hoyt,  Franklyn  Pangborn,  Purnell  Pratt. 

3562 — LAWLESS  RANGE — John  Wayne,  Sheila  Mannors,  Frank 
McFIynn,  Jr.,  Yakima  Canutt. 

3570— RED  RIVER  VALLEY— Gene  Autry,  George  Cheseboro, 
George  Burton,  Charles  King. 

20th  Century-Fox 

549 - F - CURLY  TOP - CD - Shirley  Temple,  John  Boles 

Rochelle  Hudson,  Rafaela  Ottiano,  Esther  Dale,  Jane  Darwel 
— Swell — 76m. —  1  -Aug. 

601 —  F — IN  OLD  KENTUCKY— C— Will  Rogers,  Dorothy  Wil¬ 
son,  Bill  Robinson — Swell — 86m. — 2-July. 

602 —  F — THE  GAY  DECEPTION — Francis  Lederer,  Frances  Dee, 

Benita  Hume,  Lionel  Stander,  Alan  Mowbray — Good  job - 

79m. - 1  -Sept. 

604 - F — REDHEADS  ON  PARADE - MU - John  Boles,  Dixie  Lee, 

Jack  Haley,  Ray  Walburn — Must  be  sold — 77m. —  1-Aug. 

607 —  F — THUNDER  MOUNTAIN— W — George  O’Brien,  Barbara 

Fritchie,  Frances  Grant — Okay - 64m. - 1  -Oct. 

608—  F— THE  FARMER  TAKES  A  WIFE— CD— Janet  Gaynor, 
Henry  Fonda,  Charles  Bickford,  Jane  Withers,  Slim  Summer¬ 
ville — Looks  okay — 9  1  m. —  I  -  July. 

609  F HERE’S  TO  ROMANCE CD Nino  Martini,  Gene¬ 

vieve  Tobin,  Anita  Louise,  Reginald  Denny,  Mme.  Schumann- 
Heink - Sell  Martini - 85m. —  I -Sept. 

6 1 0—  F— CHARLIE  CHAN  IN  SHANGHAI— MY— Warner  Oland, 
Irene  Hervey,  Charles  Locher — Okay  Chan — 68m. — -2 -Sept. 

611 F— DANTE’S  INFERNO— MD Spencer  Tracy,  Claire 

Trevor,  Alan  Dinehart,  Henry  B.  Walthall — To  be  sold - 88m. 

- 1 -Aug. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


THE  CHECKUP— 2-October-35 


An  EXHIBITOR  Service 


6  1 2— F— STEAMBOAT  ROUND  THE  BEND— CD — Will  Rogers, 
Irvin  S.  Cobb,  Anne  Shirley,  Stepin  Fetchit - Okay - 96m. — 

1-Aug. 

6 1 3—  F— THUNDER  IN  THE  NIGHT— MY— Edmund  Lowe, 

Karan  Morley,  Paul  Cavanaugh - Familiar - 67m. - 2-July. 

614—  F— THIS  IS  THE  LIFE - CD— Jane  Withers,  John  McGuire, 

Sally  Blane - Only  Withers - 68m. - 2 -Sept. 

6  1  5— — F - BAD  BOY - CD - James  Dunn,  Dorothy  Wilson,  John 

Wray,  Beulah  Bondi - Nice  neighborhood  program - 56m. - 

see  2nd  Oct.  issue. 

616—  F— WAY  DOWN  EAST— MD— Rochelle  Hudson,  Henry 

Fonda,  Slim  Summerville,  Spring  Byington,  Andy  Devine - 

Saleable — 85m. —  1  -Sept. 

619— F— MUSIC  IS  MAGIC— (Ball  of  Fire) — F— Alice  Faye,  Ray 

Walker,  Bebe  Daniels,  Mitchell  and  Durant - Program - 74m. 

- see  I  st  Oct.  issue. 

- F - NAVY  WIFE! - D — Claire  Travor,  Ralph  Bellamy,  Jane 

Barwell,  Warren  Hymer,  Ben  Lyon — Program — 74m. —  1 -Oct. 

617—  THANKS  A  MILLION— Dick  Powell,  Fred  Allen,  Paul 
Whiteman  and  band,  Phil  Baker,  Beetle  and  Bottle,  Ann 
Dvorak,  Patsy  Kelly,  Yacht  Club  boys,  Rubinoff. 

618 —  METROPOLITAN — Lawrence  Tibbett,  Virginia  Bruce,  Alice 
Brady,  Cesar  Romero,  Luis  Alberni,  George  Marion,  Sr., 
Adrian  Rosley,  Ruth  Donnelly. 

- PROFESSIONAL  SOLDIER - Freddie  Bartholomew,  Victor 

McLaglen,  Gloria  Stuart,  Constance  Collier,  C.  Henry  Gor¬ 
don,  Lumsden  Hare. 

—CHARLIE  CHAN’S  SECRET— Warner  Oland,  Charles  Quig¬ 
ley,  Rosina  Lawrence,  Henrietta  Crosman. 

—THE  LITTLEST  REBEL - Shirley  Temple,  John  Boles, 

Karen  Morley,  Bill  Robinson,  Jack  Holt. 

- SNATCHED - Rochelle  Hudson,  Bruce  Cabot,  Cesar 

Romero,  Edward  Norris,  Warren  Hymer. 

—THE  MAN  WHO  BROKE  THE  BANK  AT  MONTE  CARLO 

- Ronald  Colman,  Joan  Bennett. 

United  Artists 

- A - BARBARY  COAST - MD - Miriam  Hopkins,  Edward  G. 

Robinson,  Joel  McCrea,  Frank  Craven,  Harry  Carey - Money 

show — 9  7m. —  I  -Oct. 

— F — RED  SALUTE - CD - Barbara  Stanwyck,  Robert  Young, 

Hardie  Albright,  Cliff  Edwards,  Ruth  Donnelly — Okay  with 
any  audience — 78m. —  1 -Oct. 

_F— THE  DARK  ANGEL— MD— Fredric  March,  Merle 
Oberon,  Herbert  Marshall,  Janet  Beecher,  John  Halliday — Swell 
tear  jerker — 1  I  Om. — 2-Sept. 

— A — NELL  GWYN — COD - Sir  Cedric  Hardwicke,  Anna 

Neagle - Swell  in  larger  cities — 70m. —  I -June. 

— F— CALL  OF  THE  WILD— MD— Clark  Gable,  Loretta 
Young,  Jack  Oakie,  Reginald  Owen — Good — 89m. — 2-May. 

— MELODY  LINGERS  ON — Josephine  Hutchinson,  George 
Houston,  Helen  Westley. 

—SHOOT  THE  CHUTES— Eddie  Cantor,  Ethel  Merman,  Nick 
Parke,  Borrah  Minnevitch. 

— SPLENDOR — Miriam  Hopkins,  Joel  McCrea,  Helen  Wurst- 
ley,  Paul  Cavanaugh,  Billie  Burke,  Katherine  Alexander. 

- MODERN  TIMES - Charles  Chaplin,  Paulette  Goddard,  Car¬ 
ter  De  Haven,  Henry  Bergman. 

Universal 

8018— F— SHE  GETS  HER  MAN — F— Zasu  Pitts,  Hugh  O'Con¬ 
nell,  Lucien  Littlefield,  Helen  Twelvetrees — Plenty  Laughs — 
67m. — 2 -Aug. 

9003 - F - DIAMOND  JIM - CD - Edward  Arnold,  Jean  Arthur, 

Cesar  Romero,  Binnie  Barnes,  Hugh  O'Connell,  George  Sid¬ 
ney,  Eric  Blore - Get  behind  it - 97m. - I-Aug. 

9016 - F — STORMY - W - Noah  Beery,  Jr.,  Jean  Rogers,  J.  Far¬ 
rell  MacDonald,  Fred  Kohler,  Raymond  Hatton - Swell  family 

- 70m. - see  2nd  Oct.  issue. 

9017—  F— FIGHTING  YOUTH— AD— Charles  Farrell,  Andy  De- 

vine,  June  Martel,  J.  Farrell  MacDonald,  Ann  Sheridan,  Eddie 
Nugent,  Herman  Bing - Topnotch  football  picture - 76m. - 1- 

Oct. 

9018—  F — KING  SOLOMON  OF  BROADWAY — MD — Edmund 

Lowe,  Dorothy  Page,  Pinky  Tomlin,  Charles  Grapewin — Enter¬ 
taining  meller - 70m. - 1-Oct. 

9026 — F— STORM  OVER  THE  ANDES — MD — Jack  Holt,  Mona 

Barrie,  Antonio  Moreno,  Gene  Lockhart — Good  Holt  meller - 

82m. - 2-Sept. 

9034 - F— THE  AFFAIR  OF  SUSAN— C— Zasu  Pitts,  Hugh  O'Con¬ 
nell,  Walter  Catlett,  Tom  Dugan,  Inez  Courtney - Run-of-the- 

mill - 62m. - 1  -Oct. 

9041— F— THE  THROWBACK— W— Buck  Jones,  Muriel  Evans, 
Eddie  Phillips — Okay  Jones  western — 59m. —  1-Oct. 

8006 — MAGNIFICENT  OBSESSION — Irene  Dunne,  Robert  Taylor, 
Charles  Butterworth,  Betty  Furness,  Sara  Haden,  Beryl  Mercer, 
Henry  Armetta. 


9011 —  REMEMBER  LAST  NIGHT — Edward  Arnold,  Constance 
Cummings,  Sally  Eilers,  Robert  Young,  Robert  Armstrong, 
Reginald  Denny,  Jack  LaRue. 

9012 —  SWEET  SURRENDER — Tamara,  Frank  Parker,  Helen  Lynd, 
Arthur  Pierson,  Russ  Brown. 

9021 — HIS  NIGHT  OUT — Edward  Everett  Horton,  Irene  Hervey, 
Jack  LaRue,  Oscar  Apfel,  Greta  Meyer. 

9023 — THREE  KIDS  AND  A  QUEEN — May  Robson,  Frankie 
Darro,  Herman  Bing,  Charlotte  Henry. 

9026 — EAST  OF  JAVA — Charles  Bickford,  Elizabeth  Young,  Ivan 
Simpson,  Leslie  Fenton. 

9042 — IVORY  HANDLED  GUN — Buck  Jones,  Charlotte  Wynters, 
Walter  Miller. 

9043 - SUNSET  OF  POWER - Buck  Jones,  Helen  Splane,  Charles 

Middleton,  Donald  Kirke. 

- THE  INVISIBLE  RAY - Boris  Karloff,  Bela  Lugosi,  Frances 

Drake,  Violet  Kemble  Cooper,  Frank  Lawton. 

Miscellaneous 

F — SOVIET  RUSSIA  THROUGH  THE  EYES  OF  AN  AMERI¬ 
CAN — Travelogue  of  Russia — Interesting — 73m. — see  2nd  Oct. 
issue. - (Imperial) 

_F— THE  MAN  FROM  GUNTOWN— W— Tim  McCoy,  Rex 

Lease,  Billie  Seward — Good  McCoy - 60m. - see  2nd  Oct. 

issue. —  (Puritan) 

— F — ROUGH  RIDING  RANGER — W — Rex  Lease,  Janet 

Chandler,  Bobby  Nelson,  Yakima  Canutt,  Mabel  Strickland - 

Average — 5  7m. — see  2nd  Oct.  issue. —  (Superior) 

— F — NORTH  OF  ARIZONA — W — Jack  Perrin,  Blanche  Me- 
haffey.  Lane  Chandler — Fair - 60m. - see  2nd  Oct.  issue 

—  (Steiner) 

_ F — GUNNERS  AND  GUNS - W — Edmund  Cobb,  Black 

King,  Edna  Aselin — Usual  western — 55m. — see  2nd  Oct. 
issue. - (  Beaumont) 

_ F — BRANDED  A  COWARD — W — Johnny  Mack  Brown, 

Billie  Seward,  Syd  Saylor — Topnotch  western — 60m. — see  2nd 
Oct.  issue. —  (Supreme) 

- A — LEGONG — MD — Filmed  in  technicolor,  with  native 

cast — Good  for  the  different  house - 53m. — see  2nd  Oct. 

issue. —  (DuWorld) 

— A — NIGHT  CARGO — MD — Jacqueline  Wells,  Lloyd 
Hughes,  Walter  Miller,  Carlotta  Monti — Average  inde  meller — 
66m. - 1  -Oct. 

_ F — TRAILS  OF  THE  WILD — AD — Kermit  Maynard,  Billie 

Seward,  Monte  Blue,  Wheeler  Oakman,  Fuzzy  Knight — Usual 
okay  action  drama — 58m. —  1-Oct. —  (Ambassador). 

— F — HOT  OFF  THE  PRESS - MD — Jack  LaRue,  Virginia 

Pine,  Monte  Blue,  Fuzzy  Knight — Rip  roaring  meller — 5  7m. 

—  1-Oct — (Victory). 

_ F — SKYBOUND — AD — Lloyd  Hughes,  Lona  Andre,  Eddie 

Nugent,  Grant  Withers — Sell  the  air  stuff — 57m. —  1-Oct. 
(Puritan). 

_ F — FIGHTING  CABALLERO — W — Rex  Lease,  Dorothy 

Gulliver,  Earl  Douglas — Average  western — 60m. —  1-Oct. — 
(Superior). 

_ F _ MANHATTAN  BUTTERFLY — MD — Dorothy  Grainger, 

Betty  Compson,  William  Bakewell,  Kenneth  Thomson — Okay 
inde  meller - 73m. - 1 -Sept. - (Imperial) 

— F — DANGER  AHEAD — MD — Lawrence  Grey,  Fuzzy 
Knight  Sheila  Manners,  J.  Farrell  MacDonald — Good  inde  job 
— 65m. —  1-Sept. —  (Victory) 

— F — RIP  ROARING  RILEY — AD — Lloyd  Hughes,  Grant 
Withers,  Marian  Burns — Fast,  furious  for  action  fans — 50m. — 

1  -Sept. 

_ F _ TRAIL’S  END - W - Conway  Tearle,  Claudia  Dell,  Fred 

Kohler — Fair — 58m. — see  2nd  Oct.  issue. —  (Beaumont) 

— F — THE  FIGHTING  PLAYBOY — MD — Nick  Stuart,  Lucille 
Brown — Program — 65  m. — 2 -Sept. 

_ F - THE  HAWK - W - Yancey  Lane,  Betty  Jordan - Stand¬ 
ard  western — 55m. — 2-Sept. 

— F — THE  RIDERS  OF  THE  LAW — W — Bob  Steele,  Gertrude 
Messenger — Okay — 57m. — 2-Sept. 

— F — THREE  RENEGADES - W — Tom  Wells,  Doris  Brook — 

So-so  western — 55m. — 2-Sept. 

— F — MURDER  BY  TELEVISION — MY — Bela  Lugosi,  June 

Collyer,  George  Meeker - Not  so  good — 61m. - 2-Sept. 

— F — THE  OUTLAW  TAMER — W — Lane  Chandler,  Janet 
Morgan — Satisfying - 5  8m . - 1  -Sept. 

— F — GUN  SMOKE - W — Buck  Coburn,  Marion  Shilling,  Bud 

Osborne,  A1  Jennings - Satisfying - 60m. - 1 -Sept. 

— F — MEN  OF  ACTION — AD — Roy  Mason,  Frankie  Darro, 
Barbara  Worth,  Fred  Kohler— Okay  action — 61m. —  I -Aug. 

— F — OUTLAW  DEPUTY — W — Tim  McCoy,  Nora  Lane,  Bud 
Osborn — Okay  McCoy - 60m. - 1-Aug. 

— F — THE  GREAT  MANTA — MD— Barry  Norton,  Mary 
Carr,  Jack  Del  Rio Only  for  bally — 68m. 1-Oct. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


Octl5'35  pg.  39 


.  .  .  OF  THE  INDUSTRY'S  TRADE 
JOURNALS  TO  ADOPT  MODERN 

CANDID  PHOTOS 

JEP  Photos  — JEP  Candid  Photos 

NATURAL  UNPOSED  INTERESTING 


OTHER  FIRSTS  WORTH  MENTIONING 

FIRST  to  carry  Graphic  Editorial  Cartoons 
FIRST  to  guarantee  100%  Local  Coverage 
FIRST  to  adopt  the  Modern  Style  of  Writing 
FIRST  to  air  Both  Sides  of  Every  Story 
FIRST  to  maintain  a  Thorough,  Local  News  Staff 
FIRST  to  adopt  Short,  Terse,  Word-Picture  Reviews 
FIRST  to  Classify  Pictures  as  Adult  or  Family 
FIRST  to  draw  attention  to  the  Legion  of  Decency 
campaign 

FIRST  in  the  number  of  Shorts  Reviewed 
FIRST  in  the  thoroughness  of  “The  Checkup” 


JUST  ANOTHER  EXAMPLE  OF  THE  HEADS-UP  JOURNALISM  OF 

JAY  EMANUEL  PUBLICATIONS,  Inc. 

THE  NEW  YORK  STATE  THE  PHILADELPHIA  THE  NATIONAL 

EXHIBITOR  *  EXHIBITOR  *  EXHIBITOR 


Octl5'35  b.c. 


toanwBtt' 


Capitol  Th«‘re- 

spiay-  cj’  y. 

rt  Chester- 


Sample  of  window 
display  used  in 
connection  with 
the  film 

KOOL  PENGUINS 


325,000  PATRONS  HAVE  ALREADY 
SEEN  THIS  NOVEL  CARTOON  COMEDY 


KOOL  PENGUINS  is  a  novel  cartoon  comedy  pre¬ 
sented  by  Brown  &  Williamson,  produced  by  Audio 
Productions,  Inc.,  and  recorded  on  Western  Electric 
Wide  Range  Sound  System.  This  cartoon  has  been 
acclaimed  by  the  public  and  the  press  as  a  very  novel 
and  entertaining  short  subject. 


It  depicts  the  antics  of  those  droll  and  amusing  Ant¬ 
arctic  birds,  the  Penguins,  who  leave  their  native  haunt 
in  the  land  of  snow  and  ice  and  find  amazing  new  sights 
and  experiences  in  America. 

Cash  in  on  the  exploitation  campaign  being  engineered 
by  theatres  in  connection  with  local  dealers  of  Brown  & 
Williamson. 


Free 


HOW  TO  GET  THIS  NOVEL  CARTOON  COMEDY  FREE! 
Write  or  wire.  Give  3  optional  dates,  if  possible.  Your 
booking  will  be  confirmed.  Address  Brown  &  Williamson, 
Louisville,  Kentucky. 


VOL  17— No.  21 


PHILADELPHIA,  NOVEMBER  1,  1935 


Price,  15  Cents 


CHESTERFIELD  PICTURE 

IHstributvtl  by 

fIR§r 

DIVISIOW 

EXCHANGES 
HARRY  H.  THOMAS,  President 
Exec.  Offices:  RKO  Bldg.,  Radio  City,  N.  Y. 


tZEH7/ 


MAUDE  EBURNE  •  DONALD  MEEK 
IRENE  WARE  •  LONA  ANDRE 

POLLY  ANN  YOUNG 

• 

DIRECTED  BY  CHARLES  LAMONT 
PRODUCED  BY  GEORGE  R.  BATCHELLER 


Entered  as  second  class  matter  September  11,  1924,  at  the  post  office  at  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879.  Published  Semi-Monthly  at  219  N.  Broad  St.,  Phila. 


Nov  1 T 3 5  pg.  2 


"I  have 
just 

seen  the 

MARX 
BROS. 

picture 

'A  NIGHT 
AT  THE 
OPERA' 

and 

believe  me 
boys,  it’s 
the  funniest 
picture  in  ten  years.  I  haven’t  stopped 
laughing  yet." 


EVERY  ROADSHOW  OPENING  TOPS  THE  ONE  BEFORE  IT  AS  PRESS  AND 
PUBLIC  OF  BOTH  HEMISPHERES  ACCLAIM  THE  INTERNATIONAL  SUCCESS  OF 

Qllcix  tfletnh  ar  di  s 

MIDSUMMER 
NIGHT’S  DREAM' 

By  William  Shakespeare  Music  by  Mendelssohn 

REVIEWS  AS  BRILLIANT  AS  ITS  BOX-OFFICE  RECORDS 

.  .  •  written  by  the  cheering  press  of  New  York  and  London  and  repeated  in  Los 
Angeles,  Philadelphia,  Cleveland  and  all  of  its  rousing  roadshow  engagements! 


"A  credit  to  Warner  Bros,  and  to  the  motion  picture 
industry".  N-  Y.  Times 

" A  definite  landmark  in  the  history  of  the  motion 
picture".  N.  Y.  Herald-Tribune 

"A  monumental  motion  picture  —  an  historic  one". 

N.  Y.  Daily  Mirror 

"Nothing  anywhere  can  be  compared  with  it". 

N.  Y.  World-Telegram 


'A  picture  to  be  seen  again  and  again  and  again". 

N.  Y.  Morning  Telegraph 


'Dazzling,  magnificent,  overwhelming  with  moments 
of  beauty  such  as  the  screen  has  not  seen  before". 

London  Daily  Telegraph 


"One  of  the  most  exquisite  films  ever  made". 

London  Daily  Herald 


'Most  important  film  event  since  advent  of  sound". 

N.  Y.  Journal 


'Represents  a  new  level  in  artistic  and  production 
standards".  Motion  Picture  Daily 


IAMBS  CAGNEY  JOE  E.MOWW  POWELL 

VICTOR  TORY  OUvia  de  HAVILLAN  HU_  HUNTER  JEAN  MUIR 

ROSS  ALEXANDER  VE**^Jt  CAVANAUGH  GRANT  MITCHELL 

mckeyroon  uOTiiuuii>imjwiiuA 

u  W  o  MrCall  Tr.  Musical 


DIRECTED  BYMAXREINHAR  an  ^  ^  by 

Arranged  .or  the  screen  by  b“  Bronislava  Niiinsba  and  Nini  Therlade. 

Erich  Wolfgang  Komgold.  Dances  bT  H«i  Mohr. 

_  .  _ v..  Met  Ree.  Photograpny  "i  _ 


igoia.  w - 

Costumes  by  Max  Re*-  Phoiogtvphy  b^H^Mohr.  ^  Koenekamp 
Special  phaiagraphic  .Red.  by  Fr.d  Jacbataa  -  Byron _ 


// 


Credit  to  WARNER  BROS  •  for  the  courage,  enterprise  and 


iAncSkla  *L!f  #•«•!*■ 


// 


u  v  ii - : - 


Nov  1 T 3 5  pg.  5 

Even  sherlock  holmes’ hair  is  up  in 

THE  AIR  OVER  THIS  ELLERY  QUEEN  THRILLER! 


Directed  by  LEWIS  COLLINS 

Adaptation  and  Screen  Play  by 
ALBERT  DeMOND 

FROM  THE  NOVEL  BY 

ELLERY  QUEEN 

A  REPUBLIC  PICTURE 


STARRING 

HELEN  TWELVETREES 

WITH 

DONALD  COOK 


Nov  1'35  pg.  6 


with 

Donald  Cook  Evalyn  Knapp 

vWa  rren  Hymer  J.  Carro  I  N  aish 
Herbert  Rawlinson 
Theodore  Von  Eltz 

I  * 

Morgan  Wallace  ( 


mr  showman,  Numbers  Racket 


One  of  the  best  G-M  Dramas.  Packs  fine  suspense  in  action 
story  that  builds  to  strong  climax.  Devoid  of  the  usual  hoke. 
Is  very  bu  siness-li  ke  and  realistic  presentation  of  work  of 
Federal  men.  Dona  Id  Cook  is  immense/7 — Film  Daily. 

^Contains  all  that  makes  for  good  melodramatic  fare.  Building 
up  to  exciting  climax  from  well-composed  story.  jShould  go 
well  with  average  audiences.  Effective  effort  in  cycle  of 
'G'  M  an  films/7 — Motion  Picture  Daily. 


DISTRIBUTED  By 

REPUBLIC  PICTURES  CORPORATION,  1236  Vine  Street,  Philadelphia 


THE 


PAGE 


EDITOR'S 


Vol.  17,  No.  21 


November  1,  1935 


The 


Philadelphia 


Preparing  for  Tax  Fights 

•  EXHIBITORS  living  in  states  where 
legislators  have  a  habit  of  eyeing  any  pos¬ 
sible  theatre  profits  with  a  tax  intent 
should  begin  to  gather  up  their  ammunition 
now  with  which  to  face  a  heavy  barrage 
from  state  capitals. 

They  should,  for  example,  line  up  figures 
to  indicate  how  many  millions  of  dollars  are 
put  into  circulation  by  this  vast  industry; 
how  important  a  theatre  is  to  a  community 
not  only  from  the  social  but  from  the  busi¬ 
ness  side;  how  theatre  building  spurs  a 
center’s  growth;  how  a  vacant  area  can  be¬ 
come  a  thriving  section  because  a  theatre- 
man  has  faith  and  courage  to  put  up  an 
edifice;  how  producers  in  Hollywood  spend 
vast  millions  on  pictures;  how  these  same 
millions  result  in  more  work  made  possible 
for  industries  throughout  the  country;  how 
affiliated  equipment  enterprises  are  kept 
running  through  these  productions,  through 
theatres. 

No  intelligent  legislator  ever  bit  by  the 
tax  bug  failed  to  be  cured  by  a  good  dose 
of  sound  reasoning.  If  adverse  film  legis¬ 
lation  is  effected,  it  is  usually  because  the 
film  men  do  not  line  up  their  sound  argu¬ 
ments,  because  they  allow  politics  to  enter 
too  strongly  into  a  situation,  because  they 
fail  to  state  their  case  properly. 

The  motion  picture  is  more  than  a  sepa¬ 
rate  enterprise.  It  has  taken  on  an  almost 
quasi-public  nature. 

It  does  not  need  regulation  as  much  as  it 
needs  sympathetic  understanding.  And  the 
latter  is  possible  if  those  who  seek  it  know 
how  to  present  their  case. 


Young  Stars 

•  WITH  SO  MANY  young  stars  being  in¬ 
troduced  these  days,  it  would  be  well  for 
the  picture  makers  to  make  certain  that 
the  junior  satellites  are  properly  intro¬ 
duced. 

Probably  the  best  method  for  recognition 
is  the  one  in  which  the  characters  are  in¬ 
troduced  beforehand,  with  their  screen  and 
picture  names  underlined. 

It  matters  little  what  system  is  used,  but 
there  should  be  a  definite  selling  idea. 
People  who  know  whom  they  are  seeing 
are  usually  more  sympathetic,  especially  if 
some  are  unknowns. 


Warner  Triumph 

•  TO  ADD  PRAISE  to  “A  Midsummer 
Night’s  Dream”  at  this  late  date  is  to  pour 
out  a  bucket  of  water  during  a  heavy 
shower. 

All  the  critical  applause  can  be  condensed 
into  one  thought: 

Regardless  of  what  the  box  office  may 
say,  Warner  Brothers  have  produced  a  pic¬ 
ture  that  will  go  down  in  history  as  one  of 
the  greatest  enterprises  in  the  business, 
that  they  have  made  a  production  that  will 
be  listed  as  a  credit  for  the  entire  motion 
picture  industry. 

It  is  fitting,  too,  that  such  a  picture 
should  come  from  the  company  which  first 
brought  the  revolution  of  sound  with  Vita- 
phone  that  had  such  a  decided  effect  on 
everyone  in  this  business. 


EXHIBITOR 

Circulating  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware.  Issued  on  the  1st  and  15th 
of  each  month  by  Jay  Emanuel  Publications,  Inc.  Publishing  office,  219  North  Broad  Street,  Philadelphia. 
Branches  at  1600  Broadway,  New  York  City;  Washington,  D.  C.  Jay  Emanuel,  publisher;  Paul  J. 
Greenhalgh,  advertising  manager;  Herbert  M.  Miller,  managing  editor.  Subscription  rates:  $2  for  one 
year,  $5  for  three  years.  Single  copies,  15c  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware. 
Publishers,  also,  of  THE  NATIONAL  EXHIBITOR  of  Washington  and  THE  NEW  YORK  STATE  EXHIBITOR. 
Address  all  communications  to  the  Philadelphia  office. 


Suits  and  Investigations 

IN  St.  Louis  a  government  case  against  certain  distribu¬ 
tors  threatens  to  break  a  record  for  testimony  length; 
in  New  York  City  one  congressional  investigating  committee  brings 
before  it  technical  leaders,  industry  heads,  while  another  congres¬ 
sional  investigating  body  looks  into  the  matter  of  the  reorganiza¬ 
tion  of  one  of  the  industry’s  giant  enterprises. 

One  thing  is  certain.  The  industry  is  now  losing  millions  of 
dollars  because  men  who  have  definite  things  to  do  for  their  com¬ 
panies  can  not  give  proper  time  to  their  work.  Ordered  to  appear 
before  committees,  in  courts,  their  work  stops  with  not  only  the 
organization  hindered  but  with  a  far-reaching  effect  on  the  or¬ 
ganization’s  customers.  Decisions  that  have  to  be  made  must  be 
delayed.  Proper  supervision  that  is  needed  is  lacking.  While 
assistants  may  do  some  of  the  work,  there  are  many  things  that 
need  personal  attention. 

What,  one  might  ask,  will  be  the  result  of  all  this  investigating, 
these  law  suits?  It  is  difficult  to  tell.  Regardless  of  what  happens 
in  a  court,  appeals  are  usually  the  order  of  the  day,  making  costly 
litigation.  Congressional  investigations  lead  to  congressional  re¬ 
ports,  usually  more  demand  for  control  of  the  industry. 

The  individual  exhibitor,  usually,  gives  little  attention  to  such 
matters  unless  he  is  directly  involved.  What  he  is  primarily  con¬ 
cerned  with  is  how  good  pictures  are  coming  along  and  how  cheaply 
he  can  buy  them.  If  later  on  he  is  to  benefit  from  other  matters, 
well  and  good.  But  he  has  grown  used  to  the  fact  that  his  problems 
are  generally  those  of  today,  that  he  cannot  wait  until  tomorrow. 


Let  the  headlines  and  summonses  fall  where  they  may.  That 
the  exhibitor  has  a  job  to  do  every  day  is  still  the  most  important 
bit  of  news  to  him. 


And  they  expect  him  to  go  ahead  with  his  work. 


8 


Nov  1 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


Local  Industry  Awaits  Fate  of  Sunday 
Movie  Referendum  Throughout  State 


Fifty-six  Counties,  Three  Largest  Cities,  38  Third-Class 
Municipalities,  202  Boroughs,  29  Townships  Voting — 
Clergymen  Fighting  Against  Passage 

Nearly  6,000,000  voters  of  Pennsylvania,  representing  three-fifths  of  the  popu¬ 
lation  of  the  State,  will  decide  at  the  polls  November  5,  the  controversial  question 
of  Sunday  movies  in  their  particular  communities. 


While  theatremen  remain  virtually  passive, 
content  to  permit  the  voters  to  decide  the  issue 
without  interference,  a  State-wide  campaign 
that  has  reached  almost  desperate  proportions 
is  being  waged  by  religious  organizations  in 
an  effort  to  prevent  approval  of  the  proposal 
that  would  permit  pictures  after  2  P.  M.  Sun¬ 
days. 

The  movement  of  opposition  is  headed  by  the 
Pennsylvania  Council  of  Churches,  which  suc¬ 
ceeded  in  persuading  ministers  to  preach  one 
or  more  sermons  against  Sunday  movies  in  the 
272  municipal  sub-divisions  containing  more 
than  5,800,000  residents  in  which  the  question 
is  to  be  decided  at  the  Tuesday  elections. 

Vote  will  be  taken  in  56  of  the  State’s  67 
counties.  Voters  will  decide  the  question  in 
Philadelphia,  Pittsburgh  and  Scranton,  the 
three  largest  cities,  and  in  38  of  the  State’s  44 
cities  of  the  third  class;  in  202  boroughs  and 
in  29  townships,  most  of  which  are  adjacent 
to  cities. 

In  most  of  the  municipalities  in  the  more 
populous  counties  the  referendum  vote  will  be 
taken.  Many  of  the  rural  sections  have  no 
theatres,  which  would  have  made  a  referendum 
in  these  communities  meaningless.  However, 
at  least  202  boroughs  also  will  ballot  on  the 
question.  Only  29  townships  will  take  part  in 
the  Sunday  picture  balloting. 

The  largest  number  of  persons  who  will  be 
affected  by  the  individual  polls  are  in  Phila¬ 
delphia,  where  the  number  is  1,950,000.  With 
thirty-two  communities  scheduled  to  vote, 
Allegheny  leads  in  the  number  of  separate 
polls  on  the  question.  In  these  thirty-two 
communities,  1,029,800  residents  will  be  affected. 
Only  429  persons  will  be  affected  in  Pike 
County. 

More  than  250,000  persons  in  Lackawanna 
County  and  a  similar  number  in  Luzerne 
County  will  be  affected  by  the  referendum.  In 
each  of  Berks,  Delaware,  Lehigh,  Erie,  Wash¬ 
ington,  Montgomery  and  Cambria  Counties 
more  than  100,000  residents  will  be  affected. 
The  referendum  will  be  county-wide  only  in 
Philadelphia. 

As  the  result  of  a  ruling  by  the  State  Bureau 
of  Elections,  Shohola  Township,  Pike  County, 
which  approved  Sunday  movies  at  the  Septem- 


Tax  Notes 


State  taxpayers  are  being  notified  by 
the  state  revenue  department  of  two 
bills  approved  by  the  governor  provid¬ 
ing  for  the  anticipation  of  certain  state 
taxes  known  as  Acts  No.  347  and  No. 
348. 

They  deal  with  discount  for  advance 
payments.  Theatremen  should  investi¬ 
gate. 


ber  primary  by  a  vote  of  155  to  27,  must  vote 
again  on  the  question. 

A  test  for  the  State’s  antiquated  “blue  law” 
of  1794,  the  law  enacted  by  the  1935  Legisla¬ 
ture,  which  provides  for  local  option  on  Sun¬ 
day  pictures,  is  being  opposed  bitterly  by 
churches  and  religious  organizations. 

The  Rev.  William  B.  Forney,  head  of  the 
crusade  against  legalized  movies  on  the  Sab¬ 
bath,  declared  that  the  focal  points  of  the  cam¬ 
paign  are  Philadelphia  and  Pittsburgh.  He 
announced  a  list  of  eleven  organizations,  which 
are  participating  in  the  campaign,  as  follows : 

The  Pennsylvania  Council  of  Churches,  the 
State  Sabbath  School  Association,  the  Wo¬ 
men’s  Christian  Temperance  Union,  the  State 
Grange,  the  National  Reform  Association,  the 
Anti-Saloon  League,  the  Sabbath  Association 
of  Western  Pennsylvania,  the  Christian  En¬ 
deavor,  the  Men’s  Dry  League,  the  Men’s  Dry 
Committee  and  the  Lord’s  Day  Alliance  of 
Pennsylvania. 

Efforts  of  the  crusaders,  according  to  the 
Rev.  Mr.  Forney,  have  been  centered  on  get¬ 
ting  out  the  church  vote  and  “educate”  the 
general  public  against  Sunday  pictures.  Young 
people  have  been  urging  citizens  to  vote  “no” 
on  the  issue  in  a  house-to-house  canvass.  It 
is  planned  by  the  group  to  hold  mass  meetings, 
parades  and  other  demonstrations  until  election 
day.  On  election  day  workers  will  operate  in 
groups  of  “flying  squadrons”  using  automo¬ 
biles  to  get  out  the  voters  and  take  them  to 
the  polls. 

All  members  of  Bible  classes  and  church¬ 
goers  were  urged  to  go  to  the  polls  November 
5  and  vote  against  the  opening  of  Sunday 
motion  pictures  in  Pennsylvania  at  the  closing 
session  at  Hershey,  last  week,  of  the  Pennsyl¬ 
vania  Federation  of  Men’s  Bible  Classes. 

With  more  than  2000  delegates  present  from 
24  counties  of  the  State,  the  Men’s  Bible 
Classes  not  only  denounced  Sunday  movies, 
liquor  and  war,  but  urged  a  boycott  on  movies 
that  “are  of  low  moral  standard”  and  literature 
“of  obscene  character.” 

A  resolution  opposing  Sunday  movies  was 
passed  by  the  Church  Council  of  Redeemer 
Lutheran  Church,  Harrisburg,  as  follows : 

“Whereas,  over  9  per  cent  of  the  present- 
day  pictures  have  no  definite  religious  or  spir¬ 
itual  value,  and  the  commercial  interests  spon¬ 
soring  this  move  now  have  the  privilege  of 
opening  their  theatres  six  days  and  six  nights." 

As  a  result  of  the  active  campaign  being 
waged  by  religious  organizations  throughout 
Pennsylvania  in  an  effort  to  prevent  legaliza¬ 
tion  of  Sunday  movies,  Harrisburg  theatremen 
and  theatrical  employees  last  week  inaugurated 
a  campaign  of  their  own. 

Contending  that  Sunday  pictures  will  make 
better  times  by  increasing  business  for  a  num¬ 
ber  of  Harrisburg  concerns  and  reducing  un¬ 
employment,  exhibitors  and  theatrical  employes 


The  Question 

Sunday  movie  question,  on  which  a 
“yes”  or  “no”  vote  will  be  taken  at  the 
November  5  election  in  272  communities 
of  Pennsylvania  will  appear  on  the  bal¬ 
lots  as  follows: 

“Do  you  favor  the  conducting,  stag¬ 
ing,  operating  and  exhibiting  of  motion 
pictures,  regardless  of  whether  an  admis¬ 
sion  charge  is  made  or  incidental  thereto 
or  whether  labor  or  business  is  neces¬ 
sary  to  conduct,  operate  or  exhibit  the 
same  after  2  o’clock  post  meridian,  on 
Sunday  ?” 

Other  provisions  of  the  measure  pro¬ 
vide  a  mandatory  penalty  of  $50  and 
costs  for  violation  of  the  Sunday  law  in 
cases  where  it  is  retained,  and  a  $100 
fine  for  conducting  any  other  form  of 
amusement  in  connection  with  motion 
pictures  on  Sunday. 


and  their  organizations  have  joined  business 
firms  that  would  benefit  by  Sunday  pictures  in 
a  crusade  of  newspaper,  billboard  and  circular 
advertising. 

4000  small  cards  were  placed  in  restaurants 
for  distribution  among  their  patrons.  On  them 
was  printed :  “A  vote  in  favor  of  Sunday 
movies  is  a  vote  for  better  restaurant  business, 
and  better  restaurant  business  is  a  move  to¬ 
wards  the  return  of  prosperity.  Vote  in  favor 
of  Sunday  movies.” 

Large  cards,  22  by  28  inches,  were  placed 
in  theatre  lobbies  and  at  conspicuous  places  at 
gasoline  service  stations,  parking  garages  and 
lots  and  in  restaurant  windows.  500  of  these 
were  distributed.  Those  placed  at  gasoline 
stations  read :  “The  opening  of  motion  picture 
theatres  on  Sunday  means  the  sale  of  more 
gasoline.  Vote  for  Sunday  movies.  Help 
make  better  times.”  Those  placed  at  parking 
garages  and  lots  and  in  restaurants  read  dif¬ 
ferently  with  respect  to  the  type  of  business. 

Twenty  24-sheets  were  placed  at  conspicuous 
places  throughout  the  city  by  the  Harrisburg 
Central  Labor  Union.  They  bore  an  appeal  to 
vote  in  favor  of  Sunday  pictures  for  the  work¬ 
ing  class  unable  to  attend  movies  during  week 
days. 

Into  parked  automobiles  5000  cards  urging 
votes  in  favor  of  Sunday  movies  were  thrown. 
The  newspaper  advertising  campaign  was 
launched  October  27. 

(See  page  10) 


ITM  Frolic 


The  Independent  Theatre  Managers, 
including  the  younger  managerial  gen¬ 
eration,  will  hold  its  second  annual  din¬ 
ner  dance  at  the  Hotel  Pennsylvania, 
November  3. 

A  big  delegation  from  the  local  in¬ 
dustry  is  expected,  with  several  hun¬ 
dred  certain  to  be  present. 

President  Barney  Cohen  and  chair¬ 
man  of  the  entertainment  committee 
Jack  Blumberg,  are  supervising  the 
affair. 


THE  PHILADELPHIA  EXHIBITOR 


Nov  1'35 


9 


IN  THE  SPOTLIGHT 


Nothing  escapes  the  camera.  Those  who 
enter  the  headlines  are  here  recorded  via 
the  photographic  route. 


VISITOR.  Mrs.  Mark  Ostrer,  wife 
of  the  chairman  of  the  Board  of 
Directors  of  GB  Pictures,  Ltd.,  ar¬ 
rived  in  New  York  recently. 


HEADS  ENTERTAINMENT.  Jack 
Blumberg,  popular  local  theatre 
manager,  heads  the  entertainment 
committee  for  the  ITM  gala  affair 
November  3. 


SELLING  FAST.  That  Republic  is 
setting  new  records  for  selling  this 
year  is  due  to  the  personal  efforts 
of  branch  manager  Harry  LaVine. 
Recently,  he  closed  a  big  deal  with 
Stanley-Warner,  which  gives  Re¬ 
public  a  downtown  commitment 
for  the  1935-1936  season,  the 
first  time  in  the  company’s  history. 
LaVine  is  making  the  industry  Re- 
public-conscious  with  a  vengeance. 


SOME  BALLY  W.  R.  Buckley,  who  runs  the  Capitol  Theatre,  Shamokin,  cer¬ 
tainly  was  happy  to  see  this  crowd  when  he  played  GB’s  “My  Song  for  You,” 
and  gave  away  an  automobile.  The  double  combination  turned  in  one  of  the 
best  grosses  of  recent  days.  Buckley  is  the  man  in  the  white  panama  in  the 
center  of  the  picture. 


“TOP  HAT.”  Manager  Nevin,  Capitol  Theatre,  Hazleton,  arranged  this  attrac¬ 
tive  front  for  the  RKO  hit,  “Top  Hat.”  It  was  certainly  eye  compelling. 


MICKEY  OVER  ALL.  This  bake 
shop  layout  in  Wilmington,  ar¬ 
ranged  by  Loew’s  Parkway  Theatre 
manager,  Roscoe  Drissoll,  didn’t 
fail  to  include  a  big  plug  for  Mickey 
Mouse  with  “I  Live  My  Life.” 


LOEW  USHERS.  The  boys  who  help  man¬ 
ager  Roscoe  Drissoll,  Loew’s  Parkway  The¬ 
atre,  Wilmington,  are  Porter  Hollis,  W. 
Mousley,  H.  Hutchins,  J.  Mousley,  D.  Coale, 
J.  Jennings,  A.  Smith. 


10 


Nov  1’35 


THE  PHILADELPHIA  EXHIBITOR 


CERTIFICATE  OF  VOTE  NECESSARY 


OFFICIAL  SANCTION  of  the  chief  executive  officers  of  municipalities 
voting  in  favor  of  Sunday  pictures  will  be  required  before  it  will  be  lawful  to  open 
theatres  for  business  on  the  Sabbath  after  2  P.  M.,  according  to  the  State  Elections 
Bureau. 

SEC  I  ION  4  of  the  local  option  bill  states  that  “The  votes  cast  on  such 
question  shall  be  counted  by  the  election  officers  and  returns  thereof  made  by  them 
and  by  election  officers  where  voting  machines  are  used  to  the  prothonotary  of  the 
county  who  shall  lay  the  same  before  the  return  hoard  for  computation  at  the  same 
time  and  in  the  same  manner  as  other  returns.  The  return  board  shall  compute 
the  said  returns  by  municipalities  and  certify  the  results  of  the  vote  cast  on  the 
question  to  the  acting  chief  executive  officer  of  each  municipality  within  the  county. 

“SUCH  ELECTION  shall  be  governed  by  the  election  laws  of  Common¬ 
wealth  and  all  penalties  provided  by  said  laws  shall  apply  to  such  elections. 

“SECTION  5.  If  at  the  election  in  the  year  1935,  as  herein  provided,  a 
majority  of  the  electors  in  any  municipality  voting  at  said  election  vote  in  favor 
of  motion  picture  exhibitions  on  Sunday  after  the  hour  of  2  o’clock  post  meridian, 
then  upon  certification  of  such  election  return  to  the  acting  chief  executive  officer 
of  such  municipality  as  is  provided  in  Section  4  of  this  act,  it  shall  thereafter  be 
lawful  to  conduct,  stage,  manage,  operate  or  engage  in  motion  picture  exhibitions 
from  and  after  the  hour  of  2  o’clock  post  meridian  on  Sunday.” 

IT  WAS  SUGGESTED  at  the  offices  of  the  State  Elections  Bureau  that 
exhibitors  desiring  to  operate  on  Sunday  as  soon  as  possible  should  contact  their 
county  commissioners  and  chief  executive  officers  to  have  the  returns  certified  and 
official  sanction  made  at  the  earliest  possible  moment. 


SUNDAY  MOVIES 

(Continued,  from  page  8) 

With  the  exception  of  two  or  three  neigh¬ 
borhood  theatres,  trailers  urging  theatre  pat¬ 
rons  to  vote  for  Sunday  movies  are  being  run 
in  Harrisburg  houses. 

Reading 

Two  church  conventions  in  a  week  in  Read¬ 
ing  and  vicinity  passed  resolutions  attacking  the 
proposal  to  legalize  Sunday  motion  picture 
shows.  They  were  the  Reading  Classis  of  the 
Reformed  Church  and  Goshenhoppen  Classis 
of  the  same  denomination,  covering  eastern 
Berks  and  parts  of  Lehigh  and  Montgomery 
counties. 

In  a  number  of  cases  clergymen  are  urging 
the  purchase  of  modern  projectors  for  their 
churches  and  the  presentation  of  Sunday  eve¬ 
ning  or  afternoon  picture  entertainments  in 
Sunday  school  halls,  before  or  after  regular 
worship  hours.  For  such  entertainments  a 
ten-cent  or  free  admission  is  proposed,  depend¬ 
ing  on  the  cost  of  obtaining  films,  and  mem¬ 
bership  in  church  or  Sunday  school  is  not  re¬ 
quired  of  those  to  be  admitted  free. 

In  many  quarters  it  is  apparent  that  church¬ 
men  are  not  hopeful  of  winning  in  the  city 
election  in  Reading,  but  that  they  hope  to  de¬ 
feat  the  Sunday  film  show  proposal  in  three 
rural  boroughs  at  the  polls.  It  is  believed  that 
church  leaders  are  planning  a  vigorous  cam¬ 
paign  to  invade  the  motion  picture  field,  not 
only  for  Sundays,  but  for  weekday  nights  by 
instaling  projectors  and  safety  booths,  and 
giving  shows,  educational  films,  comedies, 
travelogues,  at  such  low  prices,  or  without 
price,  that  Sunday  theatre  opening  proponents 
will  learn,  clergymen  say,  the  theatre  men 
have  built  up  a  dangerous  opposition  that  should 
not  have  been  brought  into  action  against  the 
commercial  film  showing  industry. 

Picture  men,  already  harassed  by  price  cut¬ 
ting  in  the  Reading  field,  with  its  10  and  15- 
cent  theatres,  are  by  no  means  enthusiastic  over 
the  situation  in  general.  They  believe  they 
can  win  the  election,  because,  as  the  Rev.  Mr. 
Sterner  told  his  fellow-pastors,  many  church 
members  will  vote  for  Sunday  movies,  because 
“they  don’t  want  a  return  to  Puritanical  days 
and  rules,’’  but  they  are  questioning  among 
themselves  as  to  whether  or  not  the  victory 
will  be  worth-while.  Theatres  here  have  to 
pay  for  every  line  of  publicity  they  get. 

A  survey  indicates  that  Lebanon  will  see  a 
close  vote.  Pottsville  is  having  strong  oppo¬ 
sition  from  the  clergy.  Hazleton  will  have  a 
close  vote,  with  another  reason  the  fact  that 
fraternal  clubs  and  various  clubs  now  have 
open  Sundays  with  not  much  movie  demand. 

Shamokin  may  vote  against. 

Town  has  never  been  very  open  and  was 
hard  hit  by  the  depression. 

A  straw  vote  by  the  Allentown  Chronicle 
shows  2-1  against,  with  the  voting  element 
conservative. 

Towns  in  this  area  voting  on  the  subject  are: 

Allentown,  Ambler,  Archbald,  Avoca,  Beaver 
Meadow,  Berwick,  Bethlehem,  Birdsboro, 
Bloomsburg,  Boyertown,  Bridgeport,  Bristol, 


Operator  Available 


An  operator,  with  15  years  experi¬ 
ence,  city  and  state  license,  is  available 
immediately.  Will  go  anywhere.  Can 
handle  any  machine.  Address  Box  WG, 
THE  EXHIBITOR. 


Canton,  Carbondale,  Carlisle,  Catasauqua, 
Catawissa,  Chester,  Clarks  Summit,  Columbia, 
Conshohocken,  Coplay,  Danville,  Darby,  Dick¬ 
son  City,  Downington,  Doylestown,  Dunmore, 
Dupont,  Duryea,  East  Greenville,  East  Strouds¬ 
burg,  Edwardsville,  Elizabethtown,  Elkland, 
Emaus,  Ephrata,  Exeter,  Forest  City,  Gettys¬ 
burg,  Greencastle,  Hamburg,  Hanover,  Harris¬ 
burg,  Hawley,  Hazleton,  Honesdale,  Jenkin- 
town,  Jersey  Shore,  Kingston,  Lancaster, 
Lansford,  Lebanon,  Lewisburg,  Lewiston, 
Lehighton,  Lititz,  Lock  Haven,  Luzerne, 
Marietta,  Mauch  Chunk,  Mayfield,  Milton, 
Montrose,  Mt.  Carmel,  Mt.  Pocono,  Muncy, 
Meyerstown,  Nanticoke,  Narberth,  Nesquehon- 
ing,  Norristown,  Northumberland,  Old  Forge, 
Olyphant,  Palmerton,  Palmyra,  Pennsburg, 
Philadelphia,  Phoenixville,  Pittston,  Plymouth, 
Pottstown,  Prospect  Park,  Quakertown,  Read¬ 
ing,  Robesonia,  Royersford,  Sayre,  Scranton, 
Selinsgrove,  Shamokin,  Shickshinny,  Shohola, 
Souderton,  Stroudsburg,  Summit  Hill,  Sun- 
bury,  Susquehanna,  Sowersville,  Taylor, 
Throop,  Towanda,  Waynesboro,  West  Chester, 
West  Pittston,  White  Haven,  Wilkes-Barre, 
Williamsport,  Williamstown,  Wyoming,  York. 

In  counties  the  municipalities  in  which  the 
votes  will  be  taken  are : 

Adams  county — Borough  of  Gettysburg. 

Berks — City  of  Reading,  boroughs  of  Birds¬ 
boro,  Boyertown,  Hamburg  and  Robesonia. 

Bradford — Boroughs  of  Canton,  Sayre  and 
Towanda. 

Bucks — Boroughs  of  Bristol,  Doylestown  and 
Quakertown. 

Carbon — Boroughs  of  Beaver,  Meadow,  Lans¬ 
ford,  Lehighton,  Mauch  Chunk,  Nesquehoning, 
Palmerton  and  Summit  Hill. 

Chester — Boroughs  of  Downingtown,  Phoe¬ 
nixville  and  West  Chester,  township  of 
T  redyff  rin. 

Clinton — City  of  Lock  Haven,  borough  of 
Renovo. 

Columbia — Boroughs  of  Berwick,  Blooms¬ 
burg  and  Catawissa. 

Cumberland — Borough  of  Carlisle. 

Dauphin — City  of  Harrisburg,  borough  of 
Williamstown. 


Delaware — City  of  Chester,  boroughs  of 
Darby  and  Prospect  Park,  township  of  Haver- 
ford,  Radnor  and  Upper  Darby. 

Franklin — Boroughs  of  Greencastle  and 
Waynesboro. 

Greene — Borough  of  Waynesboro. 

Jefferson — Boroughs  of  Brockway,  Brook- 
ville,  Punxsutawney  and  Reynoldsville. 

Lackawanna — Cities  of  Scranton  and  Car¬ 
bondale,  boroughs  of  Archbald,  Clarks  Summit, 
Dickson  City,  Dunmore,  Mayfield,  Old  Forge, 
Olyphant,  Taylor  and  Throop. 

Lancaster — City  of  Lancaster ;  boroughs  of 
Christiana,  Columbia,  Elizabethtown,  Ephrata, 
Lititz,  and  Marietta,  township  of  Lancaster. 

Lebanon — City  of  Lebanon,  borough  of 
Myerstown  and  Palmyra,  township  of  Mill- 
creek. 

Lehigh — Cities  of  Allentown  and  Bethlehem, 
boroughs  of  Catasauqua,  Coplay  and  Emaus. 

Luzerne — Cities  of  Hazleton,  Nanticoke, 
Pittston  and  Wilkes-Barre,  boroughs  of  Avoca, 
Dupont,  Duryea,  Edwardsville,  Exeter,  Kings¬ 
ton,  Luzerne,  Plymouth,  Shickshinny,  Sowver- 
vi lie.  West  Pittston,  White  Haven  and  Wyo¬ 
ming. 

Lycoming — City  of  Williamsport,  boroughs 
of  Jersey  Shore  and  Muncy. 

Mifflin — Borough  of  Lewistown. 

Monroe — Boroughs  of  East  Stroudsburg, 
Mt.  Pocono  and  Stroudsburg. 

Montgomery — Boroughs  of  Ambler,  Bridge¬ 
port,  Conshohocken,  East  Greenville,  Jenkin- 
town,  Narberth,  Norristown,  Pennsburg,  Potts¬ 
town,  Royersford  and  Souderton,  townships  of 
Abington,  Cheltenham,  Lower  Merion  and 
Upper  Moreland. 

Montour — Borough  of  Danville. 

Northumberland — City  of  Sunbury,  boroughs 
of  Milton,  Mt.  Carmel,  Northumberland  and 
Shamokin,  township  of  Upper  Augusta. 

Snyder — Borough  of  Selinsgrove,  township 
of  Monroe. 

Susquehanna — Boroughs  of  Forest  City, 
Montrose  and  Susquehanna. 

Union — Borough  of  Lewisburg. 

Wayne — Boroughs  of  Hawley  and  Honesdale. 

York — City  of  York,  borough  of  Hanover. 


THE  GREATEST  MONTH 
IN  THE  HISTORY  OF 
SHOW  BUSINESS 


.  -  ^  ■  Sf  t  j 

f  l  \ 

J 

•q 

| 

1 

)  1 

_ 

i  j 

i  1 

-s  -  -j 

i 

! 

THE  KEYSTONE  OF  YOUR  FUTURE 


THE  KTYSTONE  OF  YOUR  FUTURE 


THE  tfl^STONE  OF  YOUR  FUTURE 


THE  PHILADELPHIA  EXHIBITOR 


Nov  1  ’  35 


15 


THE  CAMERA  SPEAKS 


Pictures  often  tell  the  story 
better  than  the  printed  word 
Here  are  highlights. 


SHOOTING  THE 
WORKS.  Bud  Irwin,  60 
year  veteran  with  the 
Comerford  forces,  ar¬ 
ranged  this  swell  ballv 
for  “M  e  n  With  out 
Guns.”  He  had  an  old 
car  shot  with  holes, 
lined  it  up  in  front  of 
the  theatre,  used  it  as  a 
plug  for  the  show  two 
days  before  opening.  It 
caused  a  local  sensatii-- 
Irwin  is  certainly  click¬ 
ing  at  the  Feeley  The¬ 
atre,  Hazleton. 


POPEYE  BALLY.  George  J. 
Flicker,  Sedgwick  Theatre,  ar¬ 
ranged  this  lobby  piece  to  plug  the 
Popeye  cartoon  revue  recently  held 
at  the  Stanley-Warner  house. 


TIEUP.  Here  is  one  of  the  many 
tieups  effected  for  RKO’s  “I  Dream 
Too  Much,”  with  Lily  Pons,  noted 
operatic  star. 


HONOR  MEDAL.  The  Progress  Medal  of  the  Society  of  Motion  Pic¬ 
ture  Engineers  was  presented  for  the  first  time,  October  23,  to  Dr. 
Edward  Christopher  Wente,  research  physicist  of  the  Bell  Telephone 
Laboratories,  New  York,  for  his  outstanding  contributions  to  motion 
picture  technology. 


ONE  FOR  THE 
BOOK.  One  of  the 
local  theatres  failed 
to  keep  its  gift  an¬ 
nouncement  in  its 
program  far  enough 
away  from  the  ad  for 
the  coming  show. 
Result  was  that  what 
was  advertised  free 
ran  right  into  the 
first  two  selling  lines 
for  a  current  G-man 
show.  Exhibitors 
ought  to  bear  such 
things  in  mind. 


FRIDAY,  OCT.  11th 


.  A  09 


A  BOX  OF 

CHOCOLA1.  COVFREp 
CBERRiES  ...  TO 

With  20c  Tivkc#' 


S3ve  Sfsu  Maks  sTast© 
of  their  Own  Medicine! 


HERE’S  HOW.  Here’s  how  Sam 
Gilman,  manager,  Loew’s  Regent, 
Harrisburg,  obtained  exclusive 
moving  picture  booth  space  at 
Progress  Exposition  sponsored  by 
Harrisburg  newspapers.  “Barbary 
Coast,”  from  UA,  got  plenty  atten¬ 
tion. 


LONDON  HIT.  Here  is  part  of  the 
crowd  at  the  London,  England, 
opening  of  “A  Midsummer  Night’s 
Dream,”  from  Warners. 


16 


Nov  1 f  3  5 


THE  PHILADELPHIA  EXHIBITOR 


INDUSTRY  MIRROR 


A  concise  survey  of  peak  national  high¬ 
lights  .  .  .  written  with  a  new  slant  .  .  . 
Covering  all  industry  divisions. 


EXHIBITION 


Bank  Night  Victory 

Many  local  exhibitors,  last  fortnight,  heard 
a  Grand  Jury  action,  felt  relieved.  For  because 
the  Philadelphia  Grand  Jury  had  failed  to  act, 
exhibitors  knew  that  Bank  Nights,  Lucky 
Nights  could  continue  in  the  city  unmolested. 
That  other  similar  games  would  also  be  allowed 
to  continue  was  probable,  though  one  test  case, 
on  Sweepstakes,  had  yet  to  come  before  Quar¬ 
ter  Sessions. 

Charges  against  four  managers  were  thrown 
out,  thus  effectively  ending  any  speculation  as 
to  the  two  mentioned  business  building  ideas. 

Said  Bank  Night  distributor  Basil  Ziegler: 

“It  indicates  what  I  have  told  all  those  inter¬ 
ested  in  Bank  Nights,  that  there  is  no  reason 
for  it  to  be  called  a  lottery  and  that  it  is  a  busi¬ 
ness  building  idea  that  any  theatre  can  use  with¬ 
out  worrying  about  legal  aspects.  If  there  are 
any  exhibitors  still  doubtful  as  to  the  possibili¬ 
ties  of  Bank  Night  I  will  be  glad  to  see  them.’’ 

No  S-W  Screeno 

Prime  delight  for  story-manufacturers  is  to 
circulate  rumors  that  Stanley- Warner  is  taking 
up  (1)  double  features  (2)  chance  games  (3) 
premiums.  Many  an  S-W  executive  is  kept 
busy  denying  these  charges  when  they  grow 
too  prevalent. 

Thus  to  Stanley-Warner  advertising,  public¬ 
ity  executive  Harry  Goldberg,  last  fortnight, 
fell  the  duty  of  sending  a  memo  to  trade 
papers  relating  to  something  not  carried  in 
The  Exhibitor. 

Said  the  release : 

“Ted  Schlanger,  manager  of  Warner  Broth¬ 
ers  theatre  circuit  centering  in  Philadelphia 
denied  the  report  that  “Screeno”  had  been 
bought  for  four  of  the  theatres  in  his  terri¬ 
tory.  He  said  he  had  no  intention  of  permit¬ 
ting  any  of  the  theatres  under  his  supervision 
to  use  such  games  and  that  the  Warner  circuit 
was  limiting  its  activities  to  a  “legitimate” 
picture  business  and  was  selling  its  patrons  en¬ 
tertainment  only.” 

Observers  who  looked  at  the  announcement 
knew  the  four  houses  mentioned  were  the  Sol 
Hankin  quartet,  originally  S-W  enterprises,  but 
switched  to  Hankin  management  many  months 
ago  as  an  independent  venture. 


November  5  s  Nearing 

Calendar  conscious  exhibitors  have  marked 
November  5,  well  knowing  that  on  that  day 
Pennsylvanians  in  many  sectors  will  vote  on 
Sunday  movies. 

Last  fortnight  the  vote  continued  to  make 
news. 

Around  Philadelphia  one  sheets  appeared 
asking  a  “yes”  vote  on  Sunday  movies.  On 
screens,  trailers  favored  the  Sunday  movie 
idea.  Exhibitors  in  various  communities  sought 
to  make  their  position  clear.  Narberth  The 
atre’s  F’-ank  Salasin  attended  a  meeting  at¬ 
tended  by  those  who  favored  open  Sunday, 
volunteered  to  co-operate  with  the  group  on 
parking,  time  for  scheduled  shows  if  the  vote 
favored  7th  day  shows. 


Determined  that  Sunday  movies  should  not 
be  approved  in  Philadelphia,  1500  Christian 
Endeavor  Society  members  held  a  rally  last 
fortnight,  launched  a  drive  against  such  legal¬ 
ization. 

For  the  first  time  their  watchers  will  be 
placed  at  polling  places,  November  5,  will  work 
against  the  proposal. 

Said  visiting  minister  Reverend  Louis  H. 
Evans : 

“We  choose  Christ.  When  a  person  chooses 
Christ  he  does  not  need  to  wear  a  rubber  collar, 
a  frayed  necktie  and  have  holes  in  his  stock¬ 
ings.” 


New  Theatres  ( Continued ) 

The  splurge  which  has  seen  dark  houses  relit, 
new  theatres  contemplated  kept  surging  for¬ 
ward  unabated  last  fortnight. 

At  7500  Ogontz,  between  the  S-W  Ogontz, 
Luke  Gring  Erlen  theatres,  a  sign  was  erected 
announcing  that  a  theatre,  many  stores  would 
be  built. 

Those  who  claimed  to  know  thought  that 
Messrs.  Weilland,  Lewis,  Fisher,  operating  the 
Glenside  Keswick  Theatre,  might  be  involved. 

From  well  known  exhibitor  Krakel  came 
admissions  that  he  too  might  be  interested  in 
building  a  house  in  that  sector. 

Veteran  exhibitor  Leo  Posel  was  reported 
associated  with  the  new  house  being  built  in 
the  northeast  by  Regal  Enterprises,  Inc. 

Many  house  operator  Norman  Lewis  re¬ 
opened  the  Montgomery  Theatre  after  some 
doubted  whether  this  would  happen. 

The  Jake  Fox-operated  Hollywood  Theatre, 
22nd  and  Cambria,  is  scheduled  to  open  within 
a  week. 


Doubles  Case  Progress 

Local  exhibitors  who  have  been  wondering 
what  is  happening  to  the  double  feature  case 
now  in  the  Circuit  Court  of  Appeals  can  expect 
action  this  month.  Investigation  has  indicated 
that  the  Court  will  hand  down  a  verdict  during 
November,  thus  answering  questions  from 
many  interested. 


Still  the  Greatest  Mother 


Primarily  interested,  of  course,  are  local 
independent  exchanges  who  entered  into  the  suit 
at  its  beginning  hoping  that  a  new  field  for 
doubles  would  be  opened. 


MPTO  Meet 

The  MPTO’s  fiery  president  Lewen  O.  Pizor 
saw  to  it,  October  18,  that  action  was  the  key¬ 
word  in  the  general  meeting  held  by  that  ex¬ 
hibitor  body  in  the  Philadelphia  Savings  Fund 
Society  auditorium. 

Sixty  members  took  steps  to  combat  various 
practices,  discussed  various  problems  close  to 
their  hearts. 

Highlights  were : 

Legal  Committee — Many  settlements,  many 
adjustments  have  been  accomplished  for  mem¬ 
bers  by  this  body.  Outstanding  is  the  20th 
Century-Fox  merger  situation  as  to  its  effect 
on  contracts  made  covering  the  1935-1936  sea¬ 
son  before  20th  Century  joined  Fox.  That 
steps  will  be  taken  to  protect  members’  interests 
was  indicated. 

Sunday  Movies — A  campaign  for  Sunday 
movies,  involving  trailers,  ect.,  is  available  for 
members,  with  the  secretary’s  office  ready  to 
serve  at  all  times. 

State  Tax — Report  was  made  that  the  state 
is  beginning  to  check  on  tax  collection  reports. 

Pete  Harrison — Praise  was  given  this  pub¬ 
lisher.  Those  present  pledged  themselves  to 
subscribe  to  his  publication  for  his  good  work. 

Double  Features — A  resolution  asking  dis¬ 
tributors  to  restrict  double  features,  in  accord¬ 
ance  with  the  MPTOA  stand  on  the  matter, 
was  passed.  Particular  reference  was  made 
to  the  Nixon  Grand  Opera  House  situation, 
with  the  resolution  stating  that  doubles  in 
that  zone  would  eventually  have  the  effect  of 
plunging  the  entire  city  into  double  features. 

Other  matters  discussed  were  the  EMO 
Movie  Club,  “Contact,"  the  fortnightly  organ¬ 
ization,  the  Federal  Housing  Plan,  routine 
affairs. 


Opera  House  Opening 

While  the  opposition  wondered,  while  the 
MPTO  passed  a  resolution,  the  Nixon  Grand 
Opera  House  opened  October  25,  with  a  double 
bill. 

Since  many  believed  that  double  features  at 
the  theatre  will  break  the  situation  wide  open, 
interest  in  the  house  was  city  wide.  At  the 
helm,  operator  Lou  Berman  supervised  the 
opening  with  a  one-sheet  barrage  throughout 
the  district  which  resulted  in  a  good  opening 
day. 

Premature  reports  that  MPTO  president 
Lewen  Pizor  was  associated  with  the  enter¬ 
prise  were  found  to  be  untrue.  Since  Presi¬ 
dent  Pizor  had  been  in  the  chair  when  at  the 
October  18  MPTO  meeting  a  resolution  oppos¬ 
ing  double  features  at  the  Nixon  Grand  Opera 
House  was  introduced,  passed,  it  was  felt  that 
he  would  hardly  pass  resolutions  against  him¬ 
self. 

Because  many  believed  that  twin  bills  in  the 
sector  would  lead  to  other  practices,  competi¬ 
tive  exhibitors  watched  which  exchanges  would 
service  the  house,  looked  to  the  house  gross 
to  determine  what  the  next  course  would  be. 


Nov  1 ' 35  pg.  17 


THE  BARKER  BARKS  AGAIN! 


Step  Right  This  Way,  Gentlemen! 

Step  Right  This  Way,  foi  the  BIG  SHOW! 

J.A  FEATURE 
TV  ATTRACTIONS  TV 

A  Collossal,  Gigantic,  Amazing  and  Unbeliev¬ 
able  Aggregation  o£  Sensations,  Freaks  and 
Curiosities  .  .  .  Gathered  at  the  Risk  of  life  and 
limb  for  your  entertainment,  My  Friends,  for 
your  entertainment! 

Do  you  HEAR  me? 

The  Big  Guns  of  Show  Business  will  be  there! 
Film  Executives,  Theatre  Operators,  Managers, 
Salesmen,  Writers  .  .  .  and  Fellow  Barkers  from 
the  Variety  Clubs  of  PITTSBURGH,  COLUM¬ 
BUS,  CINCINNATI,  DETROIT,  BUFFALO, 
ALBANY,  KANSAS  CITY,  INDIANAPOLIS, 
WASHINGTON,  MILWAUKEE,  OMAHA, 
DES  MOINES,  CLEVELAND,  MINNEAPOLIS, 
PHILADELPHIA,  AND  ST.  LOUIS. 

Step  this  way.  Folks!  Step  lively!  The 
Biggest  Event  In  Show  Business  !  !  ! 


THE  VARIETY  CLUB 
7th  ANNUAL  BANQUET 


HOTEL  WM.  PENN  .  .  .  PITTSBURGH 


C'MON  .  .  . 

Make  It  a  Real 
Week  End  .  .  . 

PITT  vs.  ARMY  foot¬ 
ball  game  on  Satur¬ 
day;  the  banquet  on 
Sunday  night;  and 
Armistice  Day  on 
Monday ! 


Sunday  Night,  Nov.  10 

(  The  Next  Day  After  the  Great  PITT-ARMY  Game ) 

Presented  UNDER  THE  “BIG  TOP”  IN  HONOR  OF 
RETIRING  CHIEF  BARKER,  MIKE  CULLEN  and 
His  Retiring  Associate  Officers 

FRANK  SMITH,  ART  LEVY,  JOHN  MALONEY,  JAMES 
G.  EALMER,  WILLIAM  GARDNER,  C.  J.  LATTA,  STEVE  COX, 
AL  BARNETT,  GEORGE  TYSON,  HAROLD  LUND,  Dr.  A.  I. WISE 

The  World's  Greatest  Show  , . . .  40  Big  Acts ! 


Write  for 
Reserva  tions 
Immediately  .  .  . 

To  John  H.  Harris,  Vari¬ 
ety  Club  Banquet  Chair¬ 
man,  711  Clark  Building, 
Pittsburgh,  Pa.  We  also 
will  make  your  football 
and  room  reservations 
for  you ! 

BANQUET,  $  1 0;  Foot¬ 
ball,  $4.56  and  $5.70. 


VARIETY  &  VARIETY... COMBINED  CIRCUS 


This  page  contributed  by  Jay  Emanuel  Publications,  Inc. 


18 


Nov  1 T  35 


THE  PHILADELPHIA  EXHIBITOR 


MPTO  president  Pizor 

No  resolutions  against  himself 
( See  page  17) 


Epic’s  Opening 

Because  it  is  No.  3  American  city,  because  it 
is  almost  No.  2  rank  in  film  distribution,  Phila¬ 
delphia  gets  many  big  movie  premieres,  many 
Hollywood  openings,  but  even  the  most  accus¬ 
tomed  were  astonished  October  14  when  War¬ 
ner  Brothers’  “A  Midsummer  Night’s  Dream” 
opened  at  the  Chestnut  Street  Opera  House. 

City,  state  leaders  ;  pressmen  ;  town  celebri¬ 
ties  ;  film  executives,  others  arrayed  in  full 
evening  dress  attended  the  premiere,  gave  the 
show  such  word-of-mouth  that  a  third  week 
was  scheduled  immediately. 

For  those  who  were  not  present,  Stanley- 
Warner  prepared  a  special  sound  newsreel,  cir¬ 
culated  it  in  various  Stanley- Warner  theatres. 

Highlights  were  brief  addresses  by  War¬ 
ners’  eastern  scenario  editor  Albert  Howson ; 
censor  head  Davis ;  Philadelphia’s  Mayor 
Moore ;  comedian  El  Brendel ;  Warners'  east¬ 
ern  sales  chief  Andy  Smith,  Jr.;  WCAU’s 
Powers  Gourard ;  a  more  than  passing  glimpse 
of  Stanley-Warner  executive  Leonard  Schles- 
inger,  arrayed  in  formal  outfit,  not  a  bit 
camera  shy,  apparently  subbing  for  de  luxe  the¬ 
atres  operator  Dave  Weshner  in  whose  division 
the  Chestnut  Street  Opera  House  falls. 

Not  totally  Philadelphian  was  the  opening. 
From  Warners’  Washington  zone  came  assistant 
general  zone  manager  George  A.  Crouch ; 
Washington  district  manager  Harry  E.  Loh- 
meyer ;  Maryland  district  manager  Guy  Won¬ 
ders ;  Virginia  district  manager  Nat  Glasser; 


Baltimore  Stanley  Theatre  manager  Rodney 
Collier ;  Hagerstown,  Md.,  Maryland  Theatre 
manager  George  Payette ;  Warner  publicist 
Ned  Holmes. 

Five  fat,  well-filled  press  books  at  the 
Stanley-Warner  office  bear  mute  testimony  to 
the  terrific  attention  given  the  show  by  a  force 
augmented  when,  from  New  York  City,  came 
former  Philadelphian  Irving  Blumberg  to  aid 
the  drive. 


FINANCIAL 


Odium  Into  RKO 

When  a  powerful  financial  organization  hold¬ 
ing  an  interest  in  one  company  buys  heavily 
into  another  practice  has  taught  industryites 
that  a  merger  might  be  possible. 

Last  fortnight,  such  an  event  took  place,  fol¬ 
lowed,  as  usual  by  merger  rumors. 

Financial  organization  was  Floyd  B.  Odium’s 
Atlas  Corporation,  already  interested  in  Para¬ 
mount.  Purchased  was  a  substantial  portion  of 
RCA’s  holdings  in  RKO-Radio.  Further  sig¬ 
nificant  was  inclusion  in  the  deal  of  an  option  to 
purchase  remaining  RCA  holdings  in  RKO, 
amounting  to  company  control. 

With  proceedings  now  pending  for  RKO  re¬ 
organization  under  section  77B,  with  a  plan 
expected  shortly,  RKO’s  further  progress  will 
be  more  definitely  outlined  soon. 

Dopesters,  meanwhile,  tried  to  figure  out 
Atlas  president  Odium’s  next  move,  thought 
that  if  any  Paramount-RKO  joining  were 
scheduled,  it  could  not  be  for  many,  many 
months. 

Reports 

GB — Total  profit  for  the  year  amounted  to 
720,483  pounds,  a  substantial  increase  over  last 
year’s  figures,  the  largest  profit  in  the  com¬ 
pany’s  history. 

Con solidated  Film  Industries,  Inc. — Net 
profit  totalling  $345,362.25,  equalling  28  cents  a 
share  on  the  common  after  50  cents  per  share 
on  the  preferred,  was  indicated  for  the  three 
months’  period  ended  September  30. 

Keith-Albee-Orpheum — Net  profit  for  the 
26  weeks  ended  June  29  was  $113,408.21. 

B.  F.  Keith  Corporation — A  net  totalling 
$132,797.73  after  all  charges  was  indicated. 


Warners  open  “Midsummer  Night’s  Dream” 

Revenue  head  Kalodner,  Warners’  Albert  Howson,  Mayor  Moore,  a  cameraman,  all  contribute tjj 


Sunday  movie  one-sheet 

November  5  neared 
(see  page  17) 


Columbia — At  a  meeting  held  October  18, 
the  board  of  directors  declared  a  75c  dividend 
on  preference  stock,  payable  December  2,  1935, 
to  stockholders  of  record  November  14,  1935. 


TECHNICAL 


SMPE  Meeting 

The  industry’s  technicians  travelled  to  Wash¬ 
ington  last  fortnight  to  attend  the  annual  fall 
convention  of  the  Society  of  Motion  Picture 
Engineers,  the  trade’s  No.  1  engineering  group. 

Among  other  things,  the  delegates  decided  to 
hold  the  spring  conference  in  Chicago,  the  semi¬ 
annual  meeting  in  Rochester. 

A  symposium  on  screen  brightness  featured 
the  hearing.  Other  subjects  considered  were 
non  theatrical  service,  projection,  the  16mm. 
situation,  theatre  lighting  control,  the  2,000  foot 
reel. 

From  MPPDA  president  Will  H.  Hays  came 
an  address  which  began  ;  “I  am  a  movie  fan — ” 
then  continued  to  prophecy  that  third  dimen¬ 
sional  effects  which  will  animate  the  screen 
with  stereoscopic  backgrounds,  colors  that  will 
vie  with  life  in  vividness,  naturalness,  sound 
of  such  quality  that  the  illusion  of  an  opening 
night  at  the  Metropolitan  will  be  made  perfect. 
Titled  “A  Vision  of  the  New  Screen,”  the  talk 
described  the  technical  progress  made  by  the 
industry,  reviewed  efforts  made  toward  film 
preservation  in  recent  years,  welcomed  the  rew 
Film  Library,  located  in  the  new  Washington 
Naticnal  Archives  Building. 

To  Research  Physicist  Dr.  Edward  C.  Wente 
went  the  newlv  created  Progress  Medal,  pre¬ 
sented  bv  president  Homer  G.  Tasker.  The 
Bell  Telephone  Laboratories  expert  in  charge 
of  acoustical  investigations  was  chosen  because 
he  did  so  much  in  acoustics,  acoustical  instru¬ 
ments  with  special  reference  to  their  application 
to  recording,  transmitting,  reproducing  speech, 
music. 

To  Dr.  Lloyd  A.  Jones,  Dr.  Julian  H.  Webb 
went  the  Journal  Award  for  the  most  out¬ 
standing  naper  published  in  the  SMPE  Journal 
during  1934  for  their  article  entitled  “Reci¬ 
procity  Law  Failure  in  Photographic  Expos¬ 
ure.”  Illuminated  parchment  certificates  were 
presented  to  the  winners. 

All  officers  headed  by  president  Homer  G. 
Tasker  were  re-elected. 


Nov  1  ’ 35  pg.  19 


O 


ne  of  Americ a' s 
most  famous  artists  gives 
his  pictorial  impression  of 
one  of  the  most  beautiful 
love  stories  ever  filmed. 


/Tvs 


OH 


productions  of  the  H o ward 
ndler  Christy  portrait  on  the 
nous  page  are  available  from 
■  nearest  UNITED  ARTISTS 
ange.  Be  sure  and  get  your  copy 
le  comprehensive  press  book  pre- 
d  on  this  beautiful  love-story. 


Here  is  a  story  tliat  will  tug  at  your  lieart..  .a  story  so  human, 
so  down-to-earth,  so  beautifully  woven  tbat  your  theatre 
public  will  give  tins  picture  word  of  mouth  importance  ol 
inestimable  value. 


In  addition  to  JOSEPHINE  HUTCHINSON’S 

mspired  performance  a  new  star  has  risen  in  the  motion 

picture  firmament  .  .  .  GEORGE  HOUSTON  with  a 

glorious  voice  and  a  magnetic  personality  tbat  will  bring 
bushed  plaudits  from  all  within  the  sound  ol  bis  voice. 


JOSEPHINE  HUTCHINSON  •  GEORGE  HOUSTON 

John  Holliday  •  Mona  Barrie  •  Helen  Wesfley  •  Laura  Hope  Crewes 
William  Harrigan  •  David  Scott  •  Walter  Kingsford  •  Ferdinand  Gottschalk 
[An  EDWARD  SMALL  Production 


JZj  e  1 1  a  n  c  e  i  c  I II  r  e  ‘Direct 


MeleasJ  tiru  UNITED  ARTISTS 


HARRY  M  GOETZ 
presents 


That  is  the  headline  which 
exbib  itors  skould  use  m 
advertising  “THE  MELODY 
LINGERS  ON”  .  .  . 


THE  PHILADELPHIA  EXHIBITOR 


Nov  1’35 


21 


DISTRIBUTION 


Veteran’s  Passing 

Vine  Street  lost  a  popular  film  salesman 
October  19  when  Universal-Scranton  represent¬ 
ative  Jesse  Levine  passed  on  after  a  sudden 
attack.  He  had  been  in  good  health  up  to  that 
time. 

Coming  here  during  the  first  sound  era, 
he  became  attached  to  the  Universal  staff,  was 
considered  an  A-l  salesman,  had  many  friends 
throughout  the  territory. 


The  late  Jesse  Levine 

.  .  .  mourned 

With  Universal  four  and  a  half  years,  the 
deceased  left  a  wife,  two  sons,  one  of  whom 
is  captain  of  the  University  of  Pennsylvania 
wrestling  team. 

Second  death  of  the  fortnight  took  place 
when  the  Viola  Theatre  operator  Joe  Pierce 
dropped  dead,  deeply  regretted  by  film  men. 

Once  operating  the  8th  and  Columbia  Family 
Theatre,  a  salesman  for  Pathe,  earlier  with 
General  Film,  the  deceased  was  52,  left  a  wife 
who  is  ill  in  the  hospital. 


PRODUCTION 


Republic  Boost 

With  Mascot  producer  Nat  Levine's  eleva¬ 
tion  to  No.  1  Republic  producer,  other  changes 
also  took  place. 

Republic  will  now  absorb  the  former  Mack 
Sennett-Mascot  studios  ,  will  transfer  all  pro¬ 
duction  activities  to  that  point  now  renamed 
Republic  City;  Trem  Carr,  M.  H.  Hoffman 
units  will  soon  join  the  Nat  Levine  unit  at 
Republic  City ;  increased  appropriations  have 
been  set  aside  for  all  features,  all  westerns ; 
Lindsley  Parsons  will  handle  publicity,  fan 
magazines ;  Bernard  Bernbaum  will  supervise 
advertising,  exchange  contracts;  A1  Leroy  will 
be  general  studio  manager ;  Herman  Schlom 
will  be  production  manager ;  Ernest  Hickman 
will  be  technical  director ;  Fred  Steele  will  be 
treasurer ;  Sol  C.  Siegel  will  be  business  man¬ 
ager  for  serials. 


Toonerville  Back 

Old  timers  still  well  remember  the  Fontaine 
Fox-Toonerville  Trolley  series,  produced  in 
east,  rated  a  topnotch  shorts  series. 

The  Toonerville  Trolley  came  back  to  the 
spotlight  last  fortnight  for  the  first  time  in 
many  years  when  RKO  shorts  producer 


Amedee  J.  Van  Beuren  announced  he  had  closed 
a  contract  for  rights  to  the  series  for  a  comic 
strip,  that  he  had  also  signed  a  one-time  silent 
cartoon  hit,  “Felix  the  Cat,”  both  to  be  added 
to  the  “Rainbow  Parade”  technicolor  cartoon 
series. 

Other  shorts  news  last  fortnight : 

Metro — Metro  has  completed  60  per  cent  of 
its  shorts  subjects,  general  shorts  sales  man¬ 
ager  Fred  C.  Quimby  announces,  thus  answer¬ 
ing  those  who  had  been  saying  that  Metro 
shorts  production  would  be  stopped  because  of 
double  feature  inroads. 


Late  Starters 

Late  starters  in  the  production  marathon  last 
week  included : 

B.  F.  Zeidman — 16  productions  for  the  cur¬ 
rent  season,  12  designated  as  Class  A  features, 
4  to  comprise  a  Bret  Harte  series,  will  be  made, 
with  J.  L.  Schlaifer  as  distribution  vice-presi¬ 
dent.  Independent  exchanges  will  distribute. 

Included  are  such  stories  as  “St.  Elmo” ; 
“Battleship  Molly,”  "The  Gold  Bug,”  “The 
Mystery  of  Marie  Roget,”  “Pride  and  Preju¬ 
dice,”  “Woman  in  White,”  “Captain  Comes  to 
Town,”  "Tempest  and  Sunshine”,  “They 
Walked  Alone,”  “Fantomas,”  “In  His  Step,” 
“Rogue’s  Gallery,’  “The  Five  Little  Peppers.” 
Bret  Harte  entrants  are  “Outcasts  of  Poker 
Flats,”  “Bell  Ringer  of  Angel’s  Gluch,”  “Ten¬ 
nessee’s  Partner,”  “Luck  of  Roaring  Camp.” 

With  first  release  scheduled  for  January  30, 
with  Bennie  Zeidman  personally  in  charge, 
with  distribution  vice-president  handling,  much 
is  expected. 

Larry  Darmour — Six  features  for  the  inde¬ 
pendent  market  will  be  made  by  this  former 
Majestic  producer. 

Excelsior  Pictures  —  Jesse  J.  Goldburg, 
E.  B.  Derr,  Charles  E.  Sullivan  are  associated 
in  this  new  independent  production  company, 
to  make  six  features  for  the  state  rights 
market. 


President  Capra 

Famed  Academy  of  Motion  Picture  Arts  and 
Sciences  member  is  Columbia’s  director  Frank 
Capra.  Because  he  is  Columbia’s  outstanding 
megaphone  wielder,  because  he  has  won  Acad¬ 
emy  annual  awards  (“It  Happened  One 
Night”),  he  is  a  No.  1  Academyman. 

Last  fortnight,  Academy  members  did  some¬ 
thing  entirely  in  line  with  what  had  gone  be¬ 
fore.  They  elected  Frank  Capra  president  to 
succeed  director  Frank  Lloyd ;  then  re-elected 
first  vice-president  Howard  Estabrook,  second 
vice-president  Major  Nathan  Levinson,  secre¬ 
tary  Jane  Murfin,  treasurer  Fred  Leahy. 


PEOPLE 


Lichtman  to  Metro 

After  gossip  had  him  joining  practically  all 
companies,  even  entering  production,  ex-UA 
president  A1  Lichtman  joined  Metro  last  fort¬ 
night,  will  be  associated  with  Loew-MGM  in 
an  executive  capacity. 

Said  president  Nicholas  M.  Schenk: 

“I  consider  the  acquisition  of  Mr.  Lichtman 
with  his  wide  and  lifelong  experience  in  the 
motion  picture  industry,  a  valuable  addition  to 
our  present  organization.  He  does  not  join  us 
to  replace  any  member  of  our  staff.” 


Changes 

UA — Selected  to  succeed  A1  Lichtman  was 
United  Artists’  star-producer,  first  vice-presi¬ 
dent  Mary  Pickford. 

Thus  the  industry,  for  the  first  time,  saw  a 
woman  as  president  of  a  major  company,  an 


UA  president  Mary  Pickford 

.  .  .  moved  up 

election  which  not  only  makes  for  big  news  for 
the  business  but  for  the  country  at  large. 
Scheduled  to  make  several  pictures  with  her 
own  unit,  President  Pickford  arrived  in  New 
York  recently  for  conferences. 

Twentieth  Century-Fox — Clayton  P.  Shee¬ 
han  resigned  as  general  foreign  sales  manager, 
thus  ending  a  12  years’  association  with  the 
company  in  that  post.  Brother  to  ex-Foxite 
Winfield  Sheehan,  he  announced  his  contract 
was  mutually  settled. 


COURTS 


Eyes  on  St.  Louis  ( Continued ) 

With  what  will  probably  set  a  record  for 
testimony  taken,  the  government’s  case  against 
certain  distributors  continued  in  St.  Louis  with 
many  weeks’  progress  still  seen  certain. 

To  the  stand  came  various  industry  leaders, 
sales  executives,  others,  all  to  testify  concerning 
various  phases  of  the  matter. 

No  one  could  say  when  the  trial  would  end 
but  all  agreed  on  one  point — it  would  rank 
with  the  costliest  film  trials  on  record. 


Paramount  Fees  Cut 

Those  who  put  in  claims  for  services,  ex¬ 
penses  in  the  Paramount  Publix  reorganization 
saw  Federal  Judge  Alfred  C.  Coxe  reduce  all 
such  claims  last  fortnight. 

Allowed  was  a  $1,026,711  total.  Asked  had 
been  $3,239,828. 

The  case  has  been  before  the  court  for  two 
and  a  half  years  in  various  forms,  finally  under 
the  new  77B  reorganization  section  in  the  Bank¬ 
ruptcy  Law. 

Largest  fee  allowed  was  $200,000  to  Root, 
Clark,  Buckner  and  Callantline,  who  asked 
$700,000.  To  Charles  D.  Hilles,  Eugene  W. 
Leake  went  $60,000  each  for  services  as  trus¬ 
tees,  receivers,  instead  of  $128,000,  $118,000 
asked  respectively.  To  Charles  E.  Richardson 
went  $35,000  as  trustee  instead  of  $87,000.  To 
Adolph  Zukor  went  $7,500  as  receiver  instead 
of  $18,545. 


22 


Nov  1'35 


THE  PHILADELPHIA  EXHIBITOR 


CONGRESS 


Paramount  Investigated 

Congressmen,  off  season,  can  return  to  their 
home  sectors  to  repair  political  fences,  can  tour 
on  inspection  or  official  trips  to  various  points, 
can  investigate. 

Principal  investigation  interesting  the  motion 
picture  business,  last  fortnight,  was  that  insti¬ 
tuted  by  the  Congressional  Committee  Looking 
Into  Bond  Reorganizations  into  the  Paramount 
Publix  Corporation  reorganization.  Told  by 
chairman-congressman  A.  J.  Sabath  to  “get 
the  lowdown  on  the  whole  situation,”  despite  the 
fact  that  assurances  had  been  given  by  bankers, 
lawyers,  during  two  sessions  that  the  reorgan¬ 
ization  was  entirely  in  interests  of  all  creditors, 
bondholders,  the  investigation  went  on. 


Paramount  board  chairman  Zukor 

.  .  .  satisfied  with  the  reorganisation 


Convinced  that  the  “underlying  reasons  for  all 
the  litigation  about  this  company  have  been  the 
desire  of  certain  groups  to  gain  control  of  this 
company,”  representative  Sabath  hired  more  ac¬ 
countants,  more  investigators. 

Revealed  during  the  investigation’s  course  in 
New  York  City  was  that  Paramount  board 
member  Frank  A.  Vanderlip,  first  chairman  of 
the  debenture  holders  committee  in  the  reor¬ 
ganization,  then  elected  for  a  three  year  term, 
had  resigned,  that  he  had  voted  against  John 
Otterson  as  Paramount  president,  because  he 
believed  that  Otterson  did  not  have  the  “pecu¬ 
liar  talent”  required  to  guide  a  company  that 
was  not  “business  but  an  amusement  activity,” 
even  though  he  thought  him  to  be  an  “extremely 
capable  business  man.” 

Other  points  brought  out  by  the  inquiry  was 
that  banker  Vanderlip  had  made  a  nice  profit 
in  Paramount  bonds ;  that  Kuhn,  Loeb  and 
Company,  Paramount  bankers,  represented  by 
Sir  William  Wiseman  at  the  hearing,  had  made 
a  $300,000  profit  trading  in  Paramount  securi¬ 
ties  during  the  receivership ;  that  some  invest¬ 
gating  committee  members  were  skeptical  con¬ 
cerning  claims  made  by  some  attorneys  for  the 
work  they  said  they  did  in  the  reorganization. 

Sir  William  Wiseman  testified  too  that  he 
had  opposed  president  Otterson’s  being  elected 
to  that  post. 


Other  highlights  developed  when  Paramount 
executive  committee  chairman  H.  A.  Forting- 
ton  was  questioned  regarding  the  development 
of  the  group  he  represents  into  control  of  Para¬ 
mount.  He  revealed  that  (1)  Lehman  Broth¬ 
ers’  John  Hertz  had  suggested  John  Otterson 
for  president  (2)  that  Adolph  Zukor  was  not 
re-elected  because  it  was  against  cardinal  prin¬ 
ciples  to  re-engage  a  person  who  headed  a  com¬ 
pany  during  a  trying  period  to  try  to  get  the 
company  running  good  again  (3)  that  Sir  Wm. 
Wiseman,  Elisha  Walker  had  opposed  Otter- 
son’s  election  (4)  that  Adolph  Zukor  had  re¬ 
fused  a  contract.  President  Otterson  later  an¬ 
nounced  that  possibilities  of  television  coming 
soon  to  general  use  are  remote. 

When  Paramount  board  chairman  Adolph 
Zukor  took  the  stand  he  said  he  was  satisfied 
with  the  company’s  reorganization,  that  it  had 
resulted  in  creditors  receiving  100  cents  on  the 
dollar. 


Patents  Investigated 


Energetic  New  York  representative  William 
I.  Sirovich  moved  into  the  headlines  last  fort¬ 
night  when  his  congressional  committee  on  pat¬ 
ents,  opening  in  New  York  City,  was  the  mecca 
for  many  industry,  technical  leaders. 

Now  pending  before  Congress  is  a  bill  con¬ 
cerning  patents.  The  investigation  follows  a 
resolution  to  determine  the  advisability  of  pro¬ 
hibiting  patent  pools,  restricting  cross-license 
agreements,  means  thereof  as  provided  into  the 
bill. 

Included  on  the  committee  are  Wisconsin’s 
Congressman  Thomas  O’Malley;  Pennsylva¬ 
nia’s  Congressman  Matthew  A.  Dunn ;  New 
Jersey’s  Congressman  Randolph  Perkins ;  Wis¬ 
consin’s  Congressman  Amlie;  Texas’  Congress¬ 
man  McLaughlin. 

Such  leader  as  A.  T.  and  T.  vice-president 
Frank  B.  Jewett,  General  Electric  president 
Gerard  Swope,  others  are  testifying. 

Investigator  Sirovich’s  committee  did  not 
concentrate  entirely  on  patents  allied  with  the 
motion  picture  field.  It  managed  to  get  in  a 
few  observations  on  dial  phones  while  Western 
Electric's  Edgar  Bloom  was  on  the  stand. 

Standout  sensation  came  when  it  was  re¬ 
vealed  that  efforts  had  been  made  to  get  former 
industry  tycoon  William  Fox  into  custody,  with 
the  United  States  Commissioner  at  Atlantic 
City  requested  to  bring  him.  Deemed  a  valuable 
member  by  the  committee,  it  was  later  learned 
he  was  too  ill  to  appear,  that  the  committee 
might  have  to  go  to  the  international  play¬ 
ground  to  take  testimony. 

Representative  Sirovich’s  investigation  con¬ 
tinued  to  make  headlines  every  day. 

\\  finesses,  at  one  point,  charged  that  through 
direct  intimidation,  by  reason  of  its  position  as 
a  controller  of  franchises,  patents,  Western 
Electric,  through  Electrical  Research  Products, 
Inc.,  had  driven  independent  electrical  com¬ 
panies  to  the  wall. 

Later  Fox  president  Sidney  R.  Kent  testified 
his  company  paid  $500  per  reel  for  using  pat¬ 
ented  sound  equipment  for  features ;  $100  per 
reel  for  shorts. 

Pennsylvania’s  representative  Matthew  Dunn 
charged  that  Fox  paid  “gigantic  sums”  in 
Washington  for  lobbying.  President  Kent 
denied.  Representative  Dunn  observed  that  the 
first  sound  had  been  produced  by  Adam,  Eve. 
Said  Kent :  “I  don’t  go  back  that  far.”  Later 
he  stated  that  Fox  contributes  $100,000  annually 
to  the  MPPDA.  Total  contributions  to  the 
MPPDA  total  $600,000,  he  said,  through  a 
formula  “known  only  to  Mr.  Hays.” 


The  blind  Pennsylvania  representative  con¬ 
tinued  to  try  to  turn  the  investigation  into  new 
channels  with  questions  regarding  how  much 
money  Fox  spent  in  lobbying  in  Washington, 
how  “you  people  were  so  successful  in  keeping 
legislation  from  being  enacted  which  we  believe 
is  going  to  be  of  benefit  to  the  people.” 


Fox  president  Sidney  R.  Kent 

.  .  .  didn’t  fear  A.  T.  and  T.  competition 

Representative  Sirovich  asked  whether  Presi¬ 
dent  Kent  thought  it  fair  for  A.  T.  and  T. 
subsidiaries  to  use  its  license  fees  to  enter  into 
sound  production  in  competition  with  motion 
picture  producers.  President  Kent  replied  he 
was  not  worried  because  A.  T.  and  T.  was  not 
experienced,  then  defended  contracts  with 
A.  T.  and  T.  because  “any  producing  company 
would  have  been  bankrupted  by  patent  suits  if 
it  had  not  contracted  with  a  reliable  firm.” 


i  Lowest  Prices 

•  Highest  Qualify 

•  Strongest  Guarantees 

•  Honest  Representation 

•  Practical  Knowledge 

•  Friendly  Service 


ICLEM’S 

THEATRE  SUPPLIES 

1224  Vine  Street,  Philadelphia 
• 

*  T/ip  Most  Modern  and 
Mlest  Equipped  Theatre 
Supply  Store  in  the 
territory 


Nov  1  ’ 35  pg.  23 


m 


T HE  GRANDEST  ROMANCE  EVER  WRIT¬ 
TEN  RE-LIVES  IN  GLORY  ON  THE  SCREEN! 

STEEL  STRIKES  STEEL ...  A  WOMAN'S  HEART  THRILLS 
. . .  AND  A  NATION  TREMBLES ...  as  the  reckless  sons  of 

the  fighting  blade  ride  and 
fight  and  love  again  ...  in 
ALEXANDRE  DUMAS' heroic 
epic  of  adventure . . .  produced 
on  a  scale  worthy  of  its  great 
tradition  l .  .  . 


miwmm 


•(•lira 


•  •iw 


24 


Nov  1 T  35 


THE  PHILADELPHIA  EXHIBITOR 


■ - 

— - WITH - 

WOMEN'S  CLUBS 


Mrs.  Charles  T.  Owens  will  be  in  charge  of 
a  meeting  of  the  Motion  Picture  Forum 
to  be  held  November  25  at  the  Rose  Gar¬ 
den,  Bellevue-Stratford  Hotel,  here.  300 
people  are  expected.  Travel  shorts  will  be 
shown  in  addition  to  the  addresses  sched¬ 
uled. 

125  women  were  present  at  the  Malvern 
Women’s  Club  of  Chester  County  meeting 
at  the  Berwyn  Theatre,  Berwyn,  recently, 
through  courtesy  of  Manager  Russell  Con¬ 
rad.  All  women  present  were  chairmen 
in  their  various  localities. 

The  Motion  Picture  Committee  of  the  Phila¬ 
delphia  Federation  of  Women’s  Clubs  and 
allied  organizations  entered  into  its  third 
year  of  work  with  an  open  meeting  at  the 
Bellevue-Stratford  Hotel,  October  8.  70 

chairmen  were  present.  This  group  repre¬ 
sents  79  types  of  clubs,  patriotic  groups, 
and  religious  bodies.  The  group  will  meet 
as  a  study  class  the  first  Tuesday  of  each 
month  at  the  hotel.  Its  purpose  will  be  to 
study  and  advance  photography  apprecia¬ 
tion  in  clubs,  schools,  communities. 

Mrs.  Arthur  Goldsmith  is  chairman  and  leads 
the  study  class  and  preview  class.  Since 
the  summer  she  has  established  a  still 
library  of  110  feature  films  (at  present), 
of  past,  present  and  future  pictures.  There 
are  nearly  300  stills  in  the  collection  for 
use  in  public  school  libraries  and  for  his¬ 
tory,  art,  literature,  costume  classes  of  the 
high  schools.  These  are  loaned  to  teach¬ 
ers  who  conduct  photoplay  appreciation 
classes.  Club  chairmen  borrow  them  also 
for  use  in  discussion.  Mrs.  Goldsmith  was 
recently  a  guest  speaker  on  photoplay  ap¬ 
preciation  at  the  Hathaway  Shakespeare 
Club,  the  Walton  School,  several  meetings, 
the  Quota  Club  dinner,  many  other  events. 
She  also  conducts  a  round  table  at  th" 
Ethical  Culture  Society.  November  2,  S-W 
donated  the  Forum  Theatre  for  a  Saturday 
morning  meeting,  with  shots  from  Capito' 
Universal,  RICO,  First  Division.  Followins 
a  luncheon,  the  meeting  will  be  held  in  the 
Somerton  Methodist  Church.  Frank  Buh- 
ler,  Fox  Theatre,  will  speak  on  motion 
picture  history.  F.  H.  Fielding,  "March  of 
Time,”  will  speak  on  that  in  its  relation 
to  schools.  Mrs.  C.  Wally  arranged  the 
program  with  Mrs.  Goldsmith. 

At  the  Berwyn  meeting,  October  21,  princi¬ 
pal  speaker  was  Jay  Emanuel,  publisher, 
THE  EXHIBITOR.  He  touched  on  many 
problems  in  the  industry,  said  the  Pettin- 
gill  Bill  against  block  booking  was  a  forc¬ 
ible  entry  into  the  industry,  explained  vari¬ 
ous  mechanisms  of  the  business,  told  how 
theatres  co-operated  in  civic  matters. 
Likewise,  he  reviewed  the  double  feature 
situation  in  many  spots,  illustrated  how 
producers  were  forced  to  cheapen  quality 
of  some  pictures,  called  specific  attention 
to  the  Admiral  Byrd  film  “Little  America,” 
as  an  example  of  what  some  companies 
were  doing  along  this  line;  asked  the 
women  not  merely  to  endorse  pictures  but 
to  get  behind  them;  made  a  plea  for  public 
school  co-operation;  touched  on  the  politi¬ 
cal  aspects  of  censorship;  the  death  of 
salacious  advertising;  cited  statistics  to 
show  how  these  bad  dropped  off;  told  of 
the  origin  of  motion  picture  stories, 
from  stage,  originals,  classics,  etc.;  asked 
for  better  understanding  of  the  industry; 
that  the  b  ox  office  is  the  real  barometer; 


Warner  Club  Holds  2nd 
Annual  Hallowe’en  Party 

Employees  Frolic  at  Broad- 
wood  Hotel 


Second  annual  party  of  the  Warner 
Club,  comprising  Stanley-Warner  circuit 
and  local  exchange  employees,  may  be 
recorded  as  the  best  in  the  club’s  history. 

Held  October  27  at  the  Broadwood  Hotel, 
it  was  attended  by  the  largest  number  yet,  with 
entertainments,  two  dance  orchestras  and  plenty 
of  novelties  for  all  present. 

Masquerade  costume  was  used  by  many  in 
attendance  with  the  grand  march  starting  be¬ 
fore  the  big  show  was  put  on. 

Active  in  the  affair  were  the  Warner  Club 
officers,  headed  by  President  A1  M.  Cohen. 
The  officers  are  vice-president  in  charge  of 
entertainment,  L.  B.  Graver;  Welfare,  Abe 
Einstein;  Membership,  Floyd  Bretz;  Secre¬ 
tary,  Helen  V.  Mahoney;  Treasurer,  J.  Ellis 
Shipman,  also  chairman  of  the  finance  commit¬ 
tee,  heading  a  group  composed  of  Messrs. 
Cohen,  Dave  Weshner,  Adelmo  Vanni,  Leonard 
Z.  Schlesinger.  Delegates  on  the  board  of 
governors  are  R.  Lee  Kline,  Amelia  Wayne, 
R.  H.  Meyers,  A.  Cohen,  Thomas  Scholl,  Dave 
Fuhrman,  Ray  O’Connell,  Sidney  J.  Poppay, 
Elmer  Pickard,  June  Shuler,  Paul  Harvey, 
Mildred  Dougherty,  Herman  Whitman,  Mary 
Nark,  A1  Blumberg,  L.  B.  Graver,  Dorothy 
Burd,  Dave  Rosen.  J.  Ellis  Shipman,  Abe 
Einstein,  Floyd  Bretz,  Charles  D.  Crowley, 
Helen  V.  Mahoney,  Ted  Schlanger,  Dave 
Weshner,  Leonard  Z.  Schlesinger,  Adelmo  J. 
Vanni,  representing  zone  management,  contact 
office  and  associated  Warner  theatre  depart¬ 
ments. 

A  club  highlight  of  the  new  year  is  the 
Warner  Club  News,  very  well  edited  by 
Charles  D.  Crowley  and  John  H.  McNeill,  two 
capable  Stanley-Warnerites.  The  publication 
is  issued  monthly,  has  news  of  the  club  and  aids 
in  keeping  warm  the  bonds  of  friendship  be¬ 
tween  the  various  zones. 

The  Warner  Club  party  had  as  its  special 
committee:  L.  B.  Graver,  chairman;  A1  Reh, 
Abe  Einstein,  A1  Cohen,  Dave  Rosen,  Herman 
Whitman,  Elmer  Hollander,  Leonard  Z. 
Schlesinger,  A1  Blumberg,  Ray  Meyers,  Lee 
Kline,  Karl  Schaeffer,  Bill  Charles,  Earle 
Bailey,  Alan  Goldsmith,  Morris  Levine,  Charlie 
Crowley,  Helen  Mahoney,  Paul  Harvey,  Tom 
Scholl,  Dave  Fuhrman. 


explained  block  booking,  competition,  per¬ 
centage;  score;  trailers;  touched  on  chil¬ 
dren’s  programs;  flops  and  hits  of  th' 
screen;  asserted  that  regulation  of  chil¬ 
dren  should  come  from  parents,  not  from 
the  films.  His  talk  was  well  received. 

Southeastern  district  conference  will  be  held 
at  Temple  University,  November  14. 


SAFETY  DEVICE  IS  A  f 
MUCH  ABUSED  TERM  . 

There  is  Only  One — 


THE  PHILADELPHIA  EXHIBITOR 


Nov  1  ’  3  5 


25 


THE  FIRST  AFFAIR  arranged  by  the 
Ladies'  Auxiliary,  Variety  Club,  Tent  No.  13, 
was  a  Hallowe’en  party,  at  the  club,  Octo¬ 
ber  26,  with  everyone  masked.  Mrs.  Charles 
Zagrans  and  Oscar  Neufeld  took  charge  of 
the  arrangements. 

FIRST  PRIZE  at  the  Ha  llowe’en  party  was 
won  by  Herb  Elliott  as  a  baby;  second  by 
Jay  Emanuel  as  Julian  Eltinge;  third  by  Jos¬ 
ephine  Gillespie  Wolf,  as  a  negro  bride; 
fourth  by  Eva  Engel  as  a  Colonial  Dame. 
Honorable  mention  goes  to  Harry  W.  Weiner 
as  a  Chinese  merchant,  Charles  Zagrans  as 
a  French  army  officer,  Mrs.  Claire  Schwartz 
as  a  Hulu  Hulu  girl,  Mrs.  David  Milgram  as  a 
cow  girl.  Credit  should  be  given  to  Mrs. 
Janet  Gross  and  Mrs.  Harry  Biben  for  their 
work.  150  were  present  at  Variety’s  big¬ 
gest  club  affair  to  date.  Late  supper  was 
served.  Through  courtesy  of  David  Barrist 
enough  silverware  was  promoted  to  take  care 
of  all  demands.  A  “hen"  party  is  now 
scheduled  for  December  8,  the  night  of  the 
annual  stag  banquet. 

SUNDAY  TRADE  SCREENING  program  is 
now  once  instead  of  twice. 

PLANS  for  the  big  gala  entertainment  are 
going  ahead  full  speed. 

CHIEF  BARKER  EARLE  SWEIGERT  is 

fully  recovered  but  won’t  talk  about  his 
operation. 

WOMEN’S  AUXILIARY,  at  the  October 
23  meeting,  decided  to  meet  the  1st  Wed¬ 
nesday  and  the  3rd  Friday,  at  2  P.  M., 
monthly.  Every  month  a  big  Saturday  nigh 
affair  with  all  trimmings  will  be  held. 

A  CHARITY  CARD  PARTY  will  be  held 

November  6  afternoon  at  the  club  house  in 
memory  of  Jesse  Levine. 

A  PURIFYING  FAN  was  given  by  Ray¬ 
mond  Schwartz. 

NECESSARY  TOUCHES  to  the  club  will  be 
added  by  the  women.  Cups  and  saucers,  etc., 
are  included. 

THE  FIRST  FALL  LUNCHEON,  October 
30,  at  the  Bellevue-Stratford,  looked  like  a 
record  breaker  with  Kings  for  the  Day  Dr. 
Leon  Levy  and  Benedict  Gimbel,  Jr.,  in 
charge.  With  Ben  Bernie  as  one  attraction 
and  a  famous  national  radio  name  as  th 
other,  with  other  highlights,  it  looked  like  a 
new  high  for  the  affairs  would  be  set. 


New  Danville  House 


Comerford  interests  have  announced 
that  a  new  and  larger  theatre  will  be 
erected  in  Danville  at  the  site  of  the 
Ritz  Theatre. 

Work  on  the  new  theatre,  which  is 
to  have  a  frontage  in  Mill  Street,  more 
than  seventy  feet,  was  to  start  soon. 

A  modern  theatre  building  with  an 
imposing  frontage  was  assured  by 
engineer  Ryan. 

A  sixty-day  option  was  secured  two 
weeks  ago  by  the  Comerford  interests  on 
the  Schram  Hardware  Store,  also  adjoin¬ 
ing  the  theatre,  for  $7000,  but  this 
option  will  not  be  exercised. 


THREE  FROM  COLUMBIA.  Claudette  Colbert,  Robert  Allan  and  Edith  Fellowes  are 
from  that  company. 


Federal  Theatre,  Federalsburg,  Md.,  dam¬ 
aged  and  closed  during  the  recent  flood 
when  some  eight  or  ten  feet  of  water  stood 
in  the  house,  had  a  gala  come  back. 
Roger  Christopher,  manager,  was  congrat¬ 
ulated  by  a  large  crowd  that  flocked  to 
the  house  for  the  reopening,  October  19. 

Frank  L.  Dyer,  Atlantic  City,  patent  attorney 
for  the  late  Thomas  A.  Edison,  who  pre¬ 
pared  many  of  Edison’s  patent  applica¬ 
tions,  lost  his  suit  in  the  U.  S.  District 
Court  against  Sound  Studios  of  New  York 
for  alleged  infringements  upon  three  pat¬ 
ents  for  continuous  playing  phonograph 
records  which  Dyer  contended  were  pat¬ 
terned  after  his  own  inventions. 

Mrs.  Jeanette  W.  Emrich,  New  York  City, 
conducted  her  monthly  class  in  better  films 
study. 

Former  Governor  Carl  A.  Milliken,  secre¬ 
tary,  MPPDA,  speaking  before  600  em¬ 
ployes  of  the  Hercules  Powder  Company 
in  the  Hotetl  duPont,  Wilmington,  praised 
the  work  of  Will  Hays  and  declared  that 
the  motion  picture  industry  has  expanded 
and  profited  in  many  ways  as  a  result  of 
his  administration.  Milliken  declared  that 
the  industry  as  a  whole  has  explicit  confi¬ 
dence  in  Hays  and  depends  upon  his  judg¬ 
ment  in  many  problems  of  public  relations. 
One  of  the  interesting  points  he  made 
was  that  films  are  being  recognized  as  a 
medium  for  stimulation  of  trade  of  all 
kin  ds.  Milliken  reviewed  the  history  of 
the  industry,  and  paid  tribute  to  the  vari¬ 
ous  women’s  organizations.  Mayor  Bacon, 
Albert  W.  James,  president.  City  Council, 
and  city  solicitor  James  R.  Morford,  were 
guests. 

A.  J.  Vanni,  S-W  division  chief  and  Bill 
Charles,  Warner  sound  expert,  were  in 
Wilmington  looking  over  the  theatres,  also 
giving  the  Playhouse  a  once-over  for  a 
possible  engagement  for  “Midsummer 
Night's  Dream.”  Negotiations  seemed  t-' 
depend  upon  sound  equipment. 

Pretty  Miss  Bertha  Sterling,  head  cashier, 
Grand  Opera  House,  got  a  tough  break  th  ' 
o'.her  day  when  someone  put  over  a  coun¬ 
terfeit  $  I  0  bill  on  her  and  she  had  to 
make  good. 

John  Craig,  former  doorman,  Aldine,  has 
written  Edman  Devenney,  assistant  man¬ 
ager,  Aldine,  that  he  has  been  stricken 


ill  and  has  lost  the  use  of  his  legs  in  far 
off  Finland. 

Leon  Tebbins,  doorman.  Queen,  tells  me  he 
is  taking  a  plane  up  every  day  or  so. 

Art  Cohn,  new  manager.  Queen,  dressed  up 
his  front  with  advertisements  galore  for 
“Wings  Over  Ethiopia.” 

Roscoe  Drissoll,  Loew’s  manager,  has  or¬ 
dered  score  cards  for  football  games  of 
the  season,  on  which  current  offerings 
are  ballyhooed.  He  also  entertains  free 
the  team  in  the  local  league  making  th  ' 
highest  score. 

Wilmington  Warner  managers  and  service 
women  were  expecting  to  journey  to  Ches¬ 
ter  1  00  per  cent  strong  for  the  Warner 
district  party,  October  2  7,  in  the  Stanley 
ballroom. 

Ben  Schindler,  manager,  Avenue,  put  on 
"Thunder  Over  Mexico,”  as  a  first  run. 

Roscoe  Drissoll,  manager,  Loew’s  Parkwav. 
was  tickled  pink  over  landing  Twentieth 
Century.  Equally  pleased  was  he  over 
landing  rights  for  an  85-foot  attraction 
banner  over  the  Standard  Oil  station. 

Carman  Panaro,  usher,  Arcadia,  with  George 
Sapna,  formerly,  Aldine,  got  his  first  air¬ 
plane  ride  the  other  day  to  Philadelphia. 

Warner  box  office  girls  are  planning  a  Sun¬ 
day  bicycle  tour,  according  to  Bertha 
Sterling,  Opera  House,  with  no  male  cycl¬ 
ists  along.  Those  who  are  going  on  the 
journey,  besides  Miss  Sterling  are  Helen 
Redmille,  Dot  Tonnele,  Pauline  Joyce, 
Helen  Tyndall,  Minerva  Richardson. 

Aldine  has  got  its  new  carpet  at  last,  much 
to  the  delight  of  John  Smith,  manager,  and 
“Morty”  Levine,  Opera  House,  who  is 
going  to  inherit  the  Aldine's  old  carpet. 

Lew  Black  and  his  assistant  W.R.McClintock, 
at  the  Arcadia,  have  about  finished  their 
redecorating. 

G.  Earle  Finney,  Savoy,  was  out  when  1  called 
but  “Pop”  Jarrell,  the  genial  doorman  said 
they  were  packing  them  in. 

Joe  DeFiore,  manager,  Park,  was  on  a  vaca¬ 
tion  trip  West,  with  his  assistant,  N.  V.  Nai 
pinch  hitting  for  him. 

A.  J.  Vanni,  regional  manager  for  Warner 
Brothers,  in  an  “on-the-wing”  chat,  said 
business  was  good,  houses  looked  O.K. 

Governor  Buck,  Delaware,  was  appointed 
honorary  chairman  for  Delaware  on  the 
Will  Rogers  Me  morial  Commission. 

— T.  C.  W. 

THEATRE  DESIGN 

Remodeling  »  Building 

DAVID  SUPO WITZ 

REGISTERED  ARCHITECT 
246  S.  15th  St.  Philadelphia 

Pennypacker  2291 


26 


Nov  1  ’  3  5 


THE  PHILADELPHIA  EXHIBITOR 


THE  SPANISH  CAPE  MYSTERY.  Donald  Cook,  Helen  Twelvetrees  are  current  in  the 
Republic  show. 


Miss  Irene  Goenner,  Warners,  went  on  vaca¬ 
tion  to  Buck  Hill  Falls,  left  Miss  Mae 
Burns  temporarily  in  charge. 

Tom  Noble,  Warners'  booker,  had  a  black 
eye,  didn’t  give  any  stories  for  it. 

Bill  Mansell,  Wa  rner  manager,  continues  to 
be  the  sartorial  delight  of  the  local  indus¬ 
try.  He  bought  a  new  tie. 

RKO  district  manager  Nat  Levy,  Stanley- 
Warner  booker  and  buyer  Lester  Krieger, 
and  RKOite  branch  manager  Frank  Mc- 
Namee  and  Charles  Zagrans  sat  in  on  the 
1935-1936  deal,  started  at  1 0  A.  M.,  fin¬ 
ished  at  6  P.  M.,  thus  setting  some  kind  of 
a  record.  It  is  reported  that  Krieger  held 
his  own  against  the  trio  but  had  to  suc¬ 
cumb  on  some  things,  even  though  he 
upheld  the  honor  of  S-W. 

Willie  Friedman,  Local  307  executive,  is 
vitally  interested  in  the  "Save  the  Consti¬ 
tution"  drive.  It  seems  he  took  care  of 
the  projection  of  the  recent  Garrick  The¬ 
atre  show  and  that  not  only  did  he  do  his 
bit  to  save  the  constitution  but  he  stayed 
up  nights  trying  to  figure  out  how  much 
saving  the  constitution  was  going  to  cost. 

Vine  Street’s  beaming  ray  of  sunshine  con¬ 
tinues  to  be  George-Anna  Kitchen,  Holly¬ 
wood,  who  is  one  of  the  most  popular  girls 
on  the  street. 

Sam  Rosen,  FD’s  beaming  manager,  reported 
that  "Java  Head"  was  dated  into  the 
Karlton;  that  "Call  Me  Co-Ed  has  set  a 
new  high  at  the  Family,  Scranton;  and 
that  he  expected  to  announce  a  first  run 
on  "Mimi,"  locally,  soon. 

Billy  Benson,  formerly  with  First  Division  in 
New  York,  was  a  visitor  here. 


Joe  Brandt,  once  a  Columbia  executive,  was 
a  visitor  in  town,  dropping  in  on  Columbia 
exchange  manager  Harry  Weiner. 

National  Flag  and  Banner  Company  is  now 
located  at  1222  Vine  Street,  in  a  new 
home  more  than  adequate  to  take  care  of 
th  e  needs  of  this  expanding  concern.  Many 
exhibitors  have  been  dropping  in  to  pay 
their  respects. 

John  Colder,  Hollywood,  reports  that  he  has 
several  new  westerns  in.  "Border  Guns,” 
with  Bill  Cody  is  one,  while  "Speed 
Devils,"  "The  Fighting  Playboy”  and  "On 
Probation"  are  getting  plenty  attention 
from  exhibitors  as  action  mellers. 

John  Jackson,  Lebanon’s  energetic  exhibi¬ 
tor,  was  a  visitor  on  Vine  Street,  had  his 
usual  gracious  smile. 

M  iss  Etta  Segall,  FD,  coinciding  with  what 
Manager  Sam  Rosen  said,  announced  that 
"Call  Me  Co-ed"  had  not  only  brok^ 
records  at  the  Family,  Scranton,  one  day, 
but  also  two. 

Joe  Farrow,  Metro,  is  still  talking  baseball. 

Harry  Bodkin,  the  sage  of  United  Artists, 
says  that  the  season  is  over,  no  more  flow¬ 
ers  will  grow  because  no  seeds  can  now 
be  planted. 

Several  Vine  Street  emporiums  are  being  re¬ 
painted,  not  the  least  of  which  is  Hor- 
lacher’s,  in  the  centre  of  the  block. 

Metro  has  plenty  to  shout  about  with  a  list 
that  sees  "Mutiny  on  the  Bounty,”  "A 
Night  at  the  Opera,”  "Ah  Wilderness,” 
"Riff  Raff"  released  during  September. 

The  IATSE’s  Local  307  is  all  set  for  the 
November  3  shindig  at  the  Broadwood 
Hotel,  with  Sol  A.  Rosenblatt  scheduled  to 
be  a  prominent  speaker.  President  Lou 
Krouse  will  preside. 

Apex  Garage  operator  J.  Becker  says  that  his 
new  garage  is  completely  equipped,  heated 
for  winter  use.  He  advises  all  those  who 
want  to  avoid  freezing  to  make  use  of  the 
facilities  of  his  new  modern  storage  build¬ 
ing,  which  can  take  care  of  all  the  cars 
owned  by  Vine  Streeters.  Special  rates 
are  available. 

( See  next  page) 


FRECKLES.  The  Radio  production  has  a  cast  including  Tom  Brown,  Carol  Stone  and 
Virginia  Weidler. 


TI4ALWIIMLR  t  WtITZ 

ARCUinCTS^MATRES 

i©  s©utu  ism  street 


Ask  Questions 

Our  Sales  Promotion 
Department  can  help 
you  as  it  has  helped 
others:- 

EXHIBITOR  No.  1— 

Placed  passes  in  his  candy 
machine  and  his  sales 
increased  . 33% 

EXHIBITOR  No.  2— 

Used  a  flasher  button  on 
his  candy  machine  lights, 
and  his  sales  increased.  .21% 

EXHIBITOR  No.  3— 

Instructed  cashier  to  pass 
out  nickels  in  her  change 
and  increased  his  sales.  .19% 

IT  PAYS  TO  ASK  QUESTIONS 

See  next  Issue  for  other 
ideas  used  by  successful 
showmen. 


BERLO 

VENDING 

COMPANY 

1518  N.  Broad  St.,  Phila. 
POPLAR  6011 

Or  GEO.  P.  AARONS 

301  N.  13th  Street  LOCust  4245 


THE  PHILADELPHIA  EXHIBITOR 


Nov  1’  35 


27 


VINE  STREET 

( Continued  from  preceding  page) 

The  street  was  sorry  to  learn  of  the  death  of 
the  father  of  Mrs.  Harry  LaVine. 

Horlacher  Social  Club  held  its  meeting  with 
Joe  P.  “Spike”  Kennedy  presiding.  A 
turkey  raffle  is  being  held,  with  prizes  for 
members  only. 

57  out  of  96  drivers  drove  the  past  year 
without  an  accident,  Horlacher  Delivery 
announces.  This  is  an  increase  of  25  over 
last  year's  record.  Certificates  and  awards 
will  be  distributed. 

Oscar  Neufeld  tore  out  a  clipping  which  said 
that  a  one-arm  golfer  shot  his  fourth  hole 
in  one  with  a  13-yard  drive.  He  says  even 
some  of  the  film  men  can  do  as  well. 

Ben  Harris’  daughter,  Claire  is  the  movie 
columnist  at  her  school,  reporting  the  pro¬ 
gress  of  a  movie  being  made  there.  Ben 
attended  the  S-W  shindig  and  reported 
that  autograph  hounds  asked  for  Sylvia 
Froos’  signature  and  then  must  have  mis¬ 
taken  Ben  for  someone  else  as  they  got  his 
too.  The  Masterpiece  booker  recently  ran 
a  charity  show  for  the  lodge  headed  by 
Albert  M.  Cohen  and  got  a  big  vote  of 
thanks  for  it. 

Jersey  Allied  members  are  looking  forward 
to  the  adjourned  annual  convention  which 
will  be  held  on  the  Queen  of  Bermuda, 
December  7-11. 

Joe  Farrow,  Metro,  tripped  to  Baltimore  to 
see  Notre-Dame  trim  Navy. 

First  Division  office  was  very  sorry  to  learn  of 
the  death  of  Mildred  Levy’s  father. 

Girls  at  Fox  are  becoming  football  addicts. 

Charlie  Zagrans  shaved  off  his  famous  mus¬ 
tache  for  Variety. 

Harold  Seidenberg,  Fox,  seems  to  be  one  of 
the  best  dressed  men  in  the  industry. 

Larry  Mackey,  Arcadia,  is  counting  the  days 
to  the  first  of  the  year  when  he  will  take 
the  fatal  plunge. 

E.  C.  Grainger  and  Jack  Skirboll  were  recent 
visitors. 

Jack  Greenberg  was  to  be  married  this  week. 

Many  of  the  Vine  Street  lassies  were  disap¬ 
pointed  when  they  couldn’t  collect  anything 
for  the  Northern  Liberties  Drive. 

Murray  Beier,  Preferred,  will  have  a  lot  to 
say  about  Imperial. 

John  Golder,  Hollywood,  went  to  New  York 
this  week. 

Harry  LaVine,  Republic,  can’t  do  anything 
but  rave  about  what  Republic  is  going  to 
do,  and  from  the  looks  of  things  they  in¬ 
tend  to  do  it.  “Legion  of  the  Lost,”  with 
Richard  Arlen,  is  to  be  a  big  number. 

Dan  Heenan,  Peerless,  has  only  to  point  to 
the  recent  grosses  on  “Hell’s  Angels”  and 
“Scarface”  to  prove  his  point  about  what 
a  picture  can  do. 

Earle  Sweigert,  Paramount,  is  much  better 
after  the  operation. 

Sir  Eli  Ginsberg  is  now  selling  in  Jersey  and 
Delaware  for  Preferred. 

Mike  Katz  is  now  selling  for  Hollywood. 

Among  the  recent  visitors  to  First  Division 
was  Miss  Carol  Rothernberg,  daughter  of 
Mrs.  Rothernberg  (Etta  Segall).  The 
young  lady  made  quite  an  impression. 

Sam  Rosen  is  proud  of  a  letter  he  received 
from  Mrs.  Marguerite  S.  Goldsmith,  motion 
picture  chairman  of  Philadelphia  Federa¬ 
tion  of  Women’s  Clubs  and  allied  organiz¬ 
ations  after  seeing  “Mimi”.  The  group 
found  it  to  be  “a  real  entertainment  .  .  . 
artistically  and  well  directed  with  splendid 
acting  and  natural  speaking  voices,  the 
latter  being  exceptional  in  English  films 
.  .  .  with  a  beautiful  musical  background 
which  all  lovers  of  opera  and  symphonic 
music  will  enjoy  .  .  .  recording  excep¬ 
tionally  fine  .  .  .  settings  well  conceived 

and  picuresque  .  .  .  we  go  on  record  as 


endorsing  this  film  to  our  utmost  ability 
and  we  grant  you  the  privilege  of  using 
this  endorsement  wherever  and  whenever 
you  see  fit.’’ 

Barney  Cohen  and  Charlie  Goldfine  were 
seen  at  the  Arcadia  with  two  beautiful 
blondes. 

Quality  Premium  announces  that  it  has  se¬ 
cured  new  quarters  at  1313  Vine  Street, 
basement  and  second  floor  only,  for  stor¬ 
age,  in  connection  with  its  expansion.  Sam 
Blatt  is  quite  enthused  about  Sweepstakes. 

The  street  was  sorry  to  hear  of  the  death  of 
Mrs.  Rae  Rapoport,  81,  mother  of  Charles 
Rapoport,  popular  Jersey  exhibitor.  She 
died  October  23  and  was  buried  the  next 
day. 

Miss  Francis  Sackett,  assistant  secretary  to 
Harry  Bodkin,  UA,  is  to  be  married  to 
George  Kessler,  not  in  the  business,  No¬ 
vember  2  7. 


Embassy  Theatre  tied  up  with  Reading 
“Times”  in  a  Berks  retail  merchants’  ad¬ 
vertising  campaign. 

Astor  got  a  lot  of  good  publicity  through 
offering  use  of  house  for  Elks’  field  day  for 
crippled  children’s  fund,  in  case  of  rain. 

Orpheum  opened  its  first  regular  season  with 
a  bang,  burlesque  ladies  from  a  Philadel¬ 
phia  booking  house. 

Theatres  here  will  soon  be  running  three- 
hour  shows,  due  to  rivalry  prompting  addi¬ 
tional  features. 

Roadhouses  in  and  near  Reading  whose  en¬ 
tertainments  hurt  theatres  are  learning 
they  must  not  only  pay  amusements  tax, 
on  seats  or  tickets,  but  must  not  be  “care¬ 
less”  in  making  up  reports. 

Astor  tied  up  with  a  lumber  company  to 
build  a  25-foot  battleship,  mounted  on  a 
big  motortruck,  and  hauled  through  the 
city  with  uniformed  sailors  standing  on 
the  ship,  to  boost  "Shipmates  Forever.” 

— T.  R.  H. 


Charlie  Sweet,  Stacy  Theatre,  presented  a 
great  lobby  display  for  "She  Married  Her 
Boss." 

William  Keegan,  general  manager.  Hunt’s 
Theatres,  in  company  with  William  C. 
Hunt,  made  a  tour  of  inspection. 

John  Bodley,  manager,  Gaiety  Theatre,  plans 
for  a  series  of  neighborhood  amateur 
nights. 

Sidney  E.  Samuelson,  president,  Allied  New 
Jersey,  and  members  are  waging  fight 
against  enactment  of  amendment  to  State 
Constitution  to  permit  pari-mutual  bet¬ 
ting  on  horse  and  dog  races  in  New  Jer¬ 
sey.  Advocates  of  the  measure  are  striv¬ 
ing  for  a  special  session  to  consider  the 
bill.  Senator  William  H.  Smathers,  Atlantic 
City,  leading  the  fight  for  the  amendment. 

— F.  M. 


Lebanon 

John  Jackson  ran  a  special  midnite  showing 
with  the  Baer-Louis  fight  pictures.  He  also 
had  a  very  nice  lobby  display  with  “Top 
Hat”  and  made  a  tie-up  with  one  of  the 
leading  shops  in  town  for  the  display  of 
the  Ginger  Rogers  dress  models. 


Reading 

Dwight  Van  Metre  and  Cal  Lieberman  are 

making  a  great  success  with  their  amateur 
nites.  They  are  attracting  talent  from  all 
sections  of  Pennsylvania,  even  Philadel¬ 
phia. 

Elwood  Rubin,  formerly  with  the  Comer- 
fords,  Shenandoah,  is  the  new  manager  at 
the  Arcadia.  House  is  featuring  daily 
change  of  programs. 

Rajah,  using  independents  and  with  a  ten 
cent  admission  charge,  is  clicking. 

Mr.  and  Mrs.  Dwight  Van  Metre  and  Cal  Lie¬ 
berman  tendered  a  surprise  party  to  Gil 
Fradeneck,  chief  of  service,  October  9,  in 
honor  of  his  birthday.  All  employes  of 
the  Warner  houses  were  guests  and  other 
prominent  people  in  the  industry  were 
present. 


Allentown 

Harry  Gammett,  district  manager,  Boyd 
houses,  in  this  territory,  is  kept  busy. 

D.  Ellsworth  Knorr  has  arranged  some  very 
interesting  lobby  displays  at  the  Embassy. 

Lyric  Theatre  has  been  sublet  and  is  being 
used  at  the  present  for  burlesque. 

Charles  Bierbauer  is  now  very  busy  at  helm 
of  the  Colonial  Theatre,  Allentown,  with 
Lee  Levy  back  to  New  York.  Bierbauer 
used  to  work  in  Allentown  in  1908  for 
Wilmer  and  Vincent  at  the  Orpheum. 
Then  he  became  circuit  manager  for  W. 
and  V.  Levy  was  at  the  Colonial  three 
years. 


Booking  Theatres 
Everywhere 

Honest  ::  Reliable 
Conscientious 
Service 

EDWARD  SHERMAN 

VAUDEVILLE  AGENCY 

Rent  Estate  Trust  DIdg. 
PHILADELPHIA 

Pennypacker  7595 

MAYFAIR  THEATRE  BLDG.,  NEW  YORK 
BR.  9-1905 


28 


Nov  1 T  35 


THE  PHILADELPHIA  EXHIBITOR 


Bernard  Haines  has  a  fine  looking  house  in 
his  Plaza,  Perkasie,  attractive  inside  and 
outside.  This  must  have  something  to  do 
with  the  increasing  trade  and  splendid 
reputation  he  is  building. 

The  reopened  Earle,  Allentown,  is  doing  a 
nice  business  now,  well  satisfied  with  re¬ 
sults  from  "Lucky.” 

In  the  projection  booth  of  the  American 
Legion  Theatre,  Hellertown,  1  found  genial 

John  Kofler - doing  a  swell  job  with  the 

house.  His  own  operator,  he  is  quite 
proud  of  his  modernly  equipped  booth. 
When  the  local  high  school  ran  a  benefit 
movie  he  showed  his  good  naturedness  by 
running  an  announcement  slide  for  them, 
knowing  he  will  benefit  by  such  co-opera¬ 
tion. 

Joe  Rossheim,  Allentown  and  Bethlehem,  is 
a  busy  man  these  days,  what  with  confer¬ 
ences  at  Ha  rrisburg  and  such. 

One  of  the  prettiest  neighborhood  houses 
I’ve  seen  is  the  Wilbor  Theatre,  Easton, 
ably  operated  by  George  Kilpatrick. 

Fred  Schuerman’s  Plaza,  East  Stroudsburg, 
has  been  renovated,  reseated,  equipped 
with  new  stage  setting.  Fred  is  especially 
pleased  with  the  acoustical  felt  wall  cover¬ 
ing  beneath  the  dignified  maroon  tapestry. 
He  claims  that  it  makes  not  only  an  inex¬ 
pensive  job  but  the  effects  of  insulation, 
appearance  and  economy  in  general  is 
well  worth  the  outlay.  The  indirect  light¬ 
ing  and  other  notes  of  comfort  produce 
an  inviting  atmosphere  which  no  doubt  is 
the  reason  for  its  fine  attendance. 

Charlie  Walker,  Mayfield,  advised  of  the  in¬ 
stallation  of  a  new  heating  plant  in  his 
Walker  Theatre. 

John  McLane  is  busy  these  days  after  reopen¬ 
ing  the  Grand,  Archbold,  October  1  I. 

Since  last  year  Frank  E.  Zima  has  been  man¬ 
aging  the  Palace,  Wilkes-Barre. 

Starting  October  21  and  every  Monday  nite 
thereafter  at  the  Feelley  Theatre,  Hazle¬ 
ton,  Bud  Irwin,  manager,  presents  a  stage 
attraction  with  Tony  Grant  (local  nite  club 
m.  c.)  and  his  ‘  Tonyettes.” 

To  Dr.  W.  R.  Buckley’s  Capitol,  Shamokin, 
came  L.  J.  Carkey  assuming  complete 
supervision  of  that  house  and  Buckley's 
State,  Mt.  Carmel.  ^Vith  many  years 
spent  with  RKO,  Seattle  area,  with  the 
Schine  circuit,  with  Warners,  he  brings  to 
his  present  position  a  wealth  of  experience 
and  lots  of  initiative  which  has  already 
brought  results  of  a  kind  almost  new  to 
the  district.  His  latest  and  biggest 
achievement  was  an  auto  contest  at  both 
Mt.  Carmel  and  Shamokin  giving  away 
a  new  car.  Merchants  co-operating  were 
so  pleased  at  the  biggest  event  Mt.  Car¬ 
mel  ever  had  that  they  are  clamoring  for 
another  give-away  of  the  same  kind. 
200,000  tickets  were  distributed  on  50c 
purchases.  Carkey  has  arranged  this  for 
the  near  future.  As  one  of  the  first  the¬ 
atres  in  the  State  to  play  “Shipmates  For¬ 
ever,"  Carkey  plugged  it  with  ten  day  ad¬ 
vance  newspaper  advertising,  school  an¬ 
nouncements  which  pulled  like  never 
before,  extensive  bill  posting  miles  around, 
midnight  opening.  Result  was  a  record- 
breaking  run  of  seven  days.  His  first 
vaudeville  show  last  week  went  so  big 
that  flesh  will  be  spotted  between  big  fea¬ 


tures.  This  week  he  runs  a  fashion  show 
co-operating  with  local  ladies'  shops  and 
local  dancing  school  provides  models  sup¬ 
plemented  by  three  professional  vaudeville 
acts  m.  c.’d  by  radio's  Eddie  Stanley  in 
person.  The  season  in  Shamokin  is  the 
greatest  since  nothing  is  left  undone. 

In  the  past  few  weeks  the  Capitol  has  been 

renovated,  inside  and  out - even  to  new 

uniforms  for  the  ushers.  Entire  house  is 
all  freshened  up  and  ready  for  increasing 
trade  which  is  coming  along. 

John  Sinkovich,  formerly  managing  the  Im¬ 
perial,  Kulpmont,  has  been  made  assist¬ 
ant  manager  and  treasurer  of  the  Capitol, 
succeeding  Jack  Henery. 

December  1  the  Capitol  will  be  given  over 
to  the  Elks  for  their  Memorial  Services. 

Raymond  Weida  is  doing  such  a  splendid  job 
at  the  Auditorium,  Fleetwood,  that  the  fire 
company  operating  the  theatre  should 
praise  its  lucky  stars  that  he  is  at  the 
helm. 


Highlight  was  the  formal  opening  of  the  new 
Penn  Theatre.  Occasion  was  the  twenty- 
seventh  anniversary  of  the  showhouse. 
During  the  past  two  months,  the  place  has 
been  redecorated  under  the  watchful  eye 
of  Joe  Elicker. 

Policy  at  the  Penn  still  remains  obscure. 

Penn  received  a  plug  for  Major  Bowes  Ama¬ 
teurs  when  the  miners  at  their  district 
convention  paid  tribute  to  him. 

George  Bittinger,  Kingston,  is  arranging  for 
parking  space  for  the  customers. 

After  lean  pickings  at  Irem  Temple,  road¬ 
shows,  brought  here  by  Comerfords,  are 
doing  better. 

High  schools  are  going  in  for  night  football 
m  a  bigger  way  this  year. 

Churches  are  leaving  no  stones  unturned  to 
defeat  Sunday  movies  at  the  polls  this 
month. 

— J.  McS. 


C.  Floyd  Hopkins,  Harrisburg  representative, 
Wilmer  and  Vincent,  is  doing  his  civic  bit 
again.  He  has  been  appointed  a  member 
of  the  Advance  Guard  of  the  volunteer  or¬ 
ganization  soon  to  conduct  the  annual 
drive  for  funds  for  the  Harrisburg  Welfare 
Fed  eration. 

Majestic  Theatre,  Middletown,  was  the  scene 
of  a  Republican  mass  meeting. 

Republican  candidates  held  a  rally  at  the 
Colonade  Theatre,  Millersburg. 

“The  fire  at  the  Ritz  Theatre  was  more  seri¬ 
ous  than  you  thought.  It  means  the  kids 
won’t  see  the  concluding  chapters  of  the 
serial,”  wrote  Reed  McCarty,  editor  of  the 
Danville  "News.” 

Members  of  William  Penn  High  School,  Har¬ 
risburg,  and  Steelton  High  School,  were 


the  guests  October  19  of  manager  Johnny 
F.  Rogers,  State,  Harrisburg. 

Another  benefit  moving  picture  at  the  Strand 
Theatre,  Steelton,  was  sponsored  by  St. 
Ann’s  Lodge,  No.  74. 

Jerry  Wollaston  crashed  Bowman’s  quarter- 
page  ad  on  fashions  which  contained  in¬ 
troduction,  “Good  evening,  be  ‘Dressed 
to  Thrill.’ 

Manager  Sam  Gilman,  Loew’s  Regent,  Har¬ 
risburg,  was  pleased  with  a  newspaper  pic¬ 
ture  of  Miriam  Hopkins,  besides  which  it 
stated  she  "is  now  playing  in  ’Barbary 
Coast’  at  Loew’s,  wears  and  endorses  the 
comfort  and  beauty  of  Red  Cross  Shoes.” 

Friends  and  fellow  employes  of '  Mrs.  Bertha 
Olsen,  cashier,  Victoria,  Harrisburg, 
shared  her  sorrow  over  the  death  of  her 
father,  Ira  A.  Rittner,  October  19. 

Everyone  is  rooting  for  the  quick  recovery 
of  Miss  Genevieve  Funk,  Colonial  cashier, 
Harrisburg. 

— C.  W.  B. 


SPECIAL  FILM  RATES 

Parking,  All  Day . 25c 

High-Pressure  Washing  .  .  75c 

Towing  Service — 

Any  Time,  Any  Place. 
Road  Service  to  all  Patrons. 
Mechanic  Always  on  Duty. 
24-hour  Service. 

APEX  GARAGE 

249-51-53  N.  JUNIPER  ST. 
232  N.  JUNIPER  ST. 

GIRARD  SERVICE 
GARAGE 

5155  GIRARD  AVE. 

BECKER  BROTHERS/Proprietors  < 


THE  ROUSING  RING 
OF  CLASHING  STEEL 
ON  STEEL  !  #  •  #  as  £he 

grandest  romance  ever 
written  re-lives  in  glorious 

creen ! 


I 


Nov  1 T 35  pg.  30 

Adventure  leaps 
in  tingling  veins! 

. . .  Feminine  hearts 
stand  still !  ...  as 
fiction's  fondest 
heroes  dare  to  do 
and  die  for  laugh¬ 
ter,  love  and  king! 


Dumas'  fiery  Classic  Hurled  Throbbing  to  the  Screen 


ssas 


With  WALTER  ABEL,  Broadway  stage  idol,  as 
the  audacious  D'Artagnan;  PAUL  LUKAS/  polished 
screen  lover,  as  heart-breaking  Athos;  MARGOT 
GRAHAME,  English  stage  beauty,  as  the  dangerous 
Milady  de  Winter;  HEATHER  ANGEL/  as  Constance; 
IAN  KEITH,  as  de  Rochefort  .  .  .  Moroni  Olsen, 
Onslow  Stevens,  Rosamond  Pinchot,  John 
Qualen,  Ralph  Forbes,  Nigel  de  Brulier. 


RKO -RADIO  PICTURE.  Directed  bY  ROWLAND  V.  LEE 

Screenplay  by  Dudley  Nichols  and  Rowland  V.  Lee,  Associate 
Producer,  Cliff  Reid.  Fencing  arrangements  by  Fred  Cavens 


THE  PHILADELPHIA  EXHIBITOR 


Nov  1  ’  3  5 


31 


READY 

REFERENCE 

EACH  COMPANY  LISTED  IS  AN 
AUTHORITY  IN  ITS  FIELD  AND 
IS  RELIABLE  AND  TRUSTWORTHY 


ACCOUNTANT  (Theatre  Spec.) 

Edwin  R.  Harris 

CERTIFIED  PUBLIC  ACCOUNTANT 

DencLIa  Bldg.,  Philadelphia 

Specializing  in  Theatre  Bookkeeping.  Profit  and  Loss 
Statements  and  State  and  Federal  Tax  Returns 
for  more  than  19  years 

THE  SMALL  MONTHLY  SUM  WILL  SURPRISE  YOU 


AIR  CONDITIONING 


Specializing  In  the  Cooling,  Heating  and  Venti¬ 
lating  of  Theatres  for  More  Than  Fifteen  Years. 


The  Amarlean  Halting  and  Ventilating  Ca. 

1505  Race  Street,  Philadelphia _ 


NATURE'S  ONLY  EQUIVALENT! 


ARCHITECT 

DAVID  SUPOWITZ 

Theatre  Arehiteet 

Remodeling  and  Rebuilding 
246  S.  15th  STREET 

Pennypacker  2291 

CARPETS 

CARPETS 

for  theatres 

Special  designs  and  colors  in  dur¬ 
able  grades.  Estimates  gladly  submitted. 

HARDWICK  &  MAGEE  CO. 

1220  Market  Street,  Philadelphia 

DRAPERIES 

The  Larger  and  Greater — 

NOVELTY  SCENIC  STUDIOS 

- - - INC.-  ■  -■■■ 

INTERIOR  DECORATIONS  :  DRAPERIES 

SCENERY  !  ACCOUSTICAL  TREATMENTS  s  RIGGING 

611-625  W.  43rd  St.  New  York,  N.  Y. 


Shenandoah  Trial  Ends 


The  now  famous  Shenandoah  theatre 
mortgage  case  ended  a  fortnight  ago 
in  a  complete  victory  for  M.  J.  O’Hara, 
prominent  Shenandoah  amusement  man, 
defendant  of  a  $25,000  suit  brought 
by  Daniel  Shallek,  of  Shenandoah,  as¬ 
signee  of  Alfred  Gottesman  now  of  New 
York  City. 

Shallek  claimed  there  was  approxi¬ 
mately  $25,000  due  him  from  O’Hara 
which  represented  a  $15,000  mortgage 
and  approximately  $10,000  in  interest 
dating  from  1922.  The  mortgage  was 
allegedly  given  on  the  O’Hara,  now  the 
Strand  (Comerford-Publix),  Shenan¬ 
doah. 

O’Hara  charged  that  instead  of  being 
indebted  as  charged  that  Gottesman  was 
indebted  to  him  for  $1,326.02  as  rental 
for  the  O’H  ara  Theatre  under  the  terms 
of  a  lease  dated  as  of  March  6,  1920  and 
extending  to  July  1,  1927,  which 

amounted  to  $29,766.44  and  upon 
which  he  paid  $38,440.42.  A  motion 
was  made  for  a  new  trial. 


LOCAL  RELEASE  DATES 
PARAMOUNT 

The  Eagle’s  Brood,  October  26-29;  The 
Crusades,  October  25-31. 

Hands  Across  the  Table,  October  18-24. 
FIRST  DIVISION 

Hong  Kong  Nights,  October  26;  Happiness 
C.  O.  D.,  October  22;  Frontier  Justice, 
November  1. 

COLUMBIA 

Grand  Exit,  October  18-21;  Super  Speed, 
October  21-23. 

Feather  in  Her  Hat,  October  25-28. 
METRO 

Rendezvous,  October  28-31. 

WARNERS 

Personal  Maid’s  Secret,  November  15. 


Clubwomen  to  New  York 

A  number  of  the  members  of  the  motion 
picture  committee  of  the  Chester  County  Fed¬ 
eration  of  Women’s  Clubs  motored  to  Brooklyn, 
New  York  City,  October  16,  and  spent  the  day 
at  the  Vitaphone  studios  watching  scenes  of 
shorts  being  made.  Those  who  took  the  trip 
were  Mrs.  Roland  Sharpless,  Acondale ;  Mrs. 
Charles  Eddins,  Coatesville;  Airs.  Robert  Par¬ 
sons,  Phoenixville ;  Mrs.  Edwin  Latshaw, 
Spring  City;  Mrs.  Earl  Vondersmith,  Bryn 
Mawr ;  Mrs.  Frank  Markle,  Paoli,  chairman. 


From  Ed  Kuykendall 

A  wire  from  Ed  Kuykendall,  from 
Seattle,  Washington,  reads: 

“Your  editorial  October  15  issue  ‘two 
styles  in  pictures’  very  timely  stop  wish 
every  exhibitor  could  read  it  stop  let’s 
have  more  like  it  stop  fine  meeting  here 
unusually  well  organized  unit  stop  they 
unanimously  voted  affiliation  stop 
changed  name  from  allied  northwest  to 
mpto  northwest.’’ 


_ FUEL  OIL _ 

NATIONAL  PETROLEUM  PRODUCTS  CO. 

•  FUEL  OIL  • 

Sells  for  Less — Because  It  Costs  Us  Less  to  Sell 

4007-9-11  LUDLOW  STREET 

Phone:  Bar  4788 — West  1949 


INTERIOR  DECORATORS 

Theatrical 
Decorating 

OUR  SPECIALTY 
Phone 

Rlttenhouee  7828 
2315  Walnut  St. 

Philadelphia 


J.  SEIDMAN _ : _ : _ : _ D,  BRODSKY 

Paramount  Qecorating  (Jo.,  |nc. 

STAGE  SETTINGS  :  DRAPERIES 

CARPETS  :  PAINTING  AND  DECORATING 

311  North  13th  Street _ Philadelphia,  Pa. 


LIGHTING  FIXTURES 


VOIGT 


NEW 

DECORATIVE  LIGHTING 

FOR  YOUR  THEATRE 

DRINKING  FOUNTAINS  DIRECTION  SIGNS 


I2™6  Monrqomery  Ave.  Phila.Pa, 


OFFICE  EQUIPMENT 

ADDING  MACHINES  *22# 

Backed  by  a  One  Year  Guarantee 
Also—  MIMEOGRAPHS,  MULTIGRAPHS, 
50%  TYPEWRITERS,  ADDRESSOGRAPHS, 
SAVINGS  an  CHECK  WRITERS,  KARDEX 

Business  Machinery  Co.,  909  Wslnut  St,,  Phils. 

_ PREMIUMS _ 

20  NEW  DEALS! 

Eaeh  One  a  Winner 
SEE  THEM  TODAY! 

QUALITY  PREMIUM  DIST.,  Inc. 

1305  Vine  Street  -  Philadelphia,  Pa. 


SAFETY  CONTROL 


KEEP  FAITH  WITH  YOUR 
PATRONS,  BY  USING  .  .  . 


+  SEFKVICED+  m 


CONTROLS 


Tell  Our  Advertisers 
**I  saw  it  in 

THE  EXHIBITOR ”! 


32 


Nov  1 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


SUPPLIES 


THEATRE  EQUIPMENT 


I 


Xfir  -  Used  -  ilebuilt 


Projectors,  Screens, 
Soundheads,  Amplifiers, 
Chairs,  Portable  Projectors, 
Arc  Lamps,  Rectifiers 
and  Generators. 

,  REPAIRING  AT  1.0 WEST  HATES 


S.  6.  S.  CORP.,  1600  Broadway,  New  York 


S.O.S.  Buys  Equipment  at  Highest  Prices 


THEATRE  EQUIPMENT 


II 


4 -STAR"  SERVICE/ 


Equipment  of  Known  Quality  Backed  by 
a  Guarantee  of  Satisfaction. 

Service  from  a  Local  Branch  by  Men  you 
Know  and  Trust. 

Priced  with  the  Benefit  of  the  Mass  Pur¬ 
chasing  Power  of  a  National  Organization. 

Guaranteed  by  all  of  the  National  Re¬ 
sources  of  a  National  Institution. 


★ 

★ 

★ 

★ 

National  Theatre  Supply  Company 


THERE'S  A 
STORE  NEAR 
YOU — 


• 

Official  Letter 
Service  to  the 

Mimeographing 
Multigraphing 
Public  Stenography 

Motion  Picture 

Addressing  -  Folding 

Industry 

Enclosing  -  Mailing 

Accurate  List 

Advertising 

of  all  Theatres 

Publicity 

and  Executives 

Printing 

GERALDINE  S.  PORTER 

Advertising  and  Letter  Service 

5027  Carpenter  Street 

Bell:  GRAnite  5927 


Capitol  and  Keystone  seats  have  all  received 
a  new  covering.  Capitol  Theatre,  Byron 
Lynn,  manager,  has  new  upholstering. 

Majestic  Theatre  seems  doomed  to  become 
nothing  but  the  Thursday  night  “bur¬ 
lesque  emporium.” 

Capitol  completed  a  program  where  it 
rendered  assistance  to  the  “Sun-Gazette 
Company  in  staging  the  annual  Cooking 
School  this  year.  October  26  the  audi¬ 
torium  of  the  theatre  was  used  as  a  meet¬ 
ing  place  of  all  Episcopalians  of  the  dis¬ 
trict.  Maybe  they  don’t  want  Sunday 
movies. 

— Q.  E.  B. 


ATLANTIC  CITY 

/  ^ 

Sol  Altman,  manager,  Royal,  treated  himself 
to  a  new  private  office  after  the  summer 
season  was  over  moving  from  the  back- 
stage  cubbyhole  to  the  front  of  the  the¬ 
atre.  Royal  also  has  installed  complete 
new  retiring  rooms  for  men  and  women. 
Work  will  soon  start  on  a  new  marquee 
and  theatre  front. 

Sam  Tannenbaum,  Palace,  has  plans  on  the 
way  for  a  new  modernistic  front  and 
lobby,  contemplating  the  erection  of  a 
marquee.  Improvements  already  com¬ 
pleted  include  handsomely  finished  retir¬ 
ing  rooms,  with  modern  appointments, 

Sid  Blumenstock,  publicity  go-getter  for  Sea¬ 
shore  Theatres,  plugged  “The  Crusader” 
with  heavy  newspaper  ads,  extra  bill¬ 
boards  and  radio.  Week  before  opening 
Sid  had  a  knight  in  armor  and  on  horse¬ 
back  parading  the  main  streets,  sent  indi¬ 
vidual  letters  to  complete  list  of  city’s 
clergymen. 

Manager  Jack  Waxmann,  Hollywood,  has  ar¬ 
ranged  a  gala  program  to  celebrate  the¬ 
atre’s  first  anniversary  November  2,  also 
inaugurating  the  return  to  stage  shows  on 
combination  bill  for  three  days  over  week¬ 
ends.  Opener  will  be  'South  Sea  Cruise” 
revue.  Changes  backstage  since  discontin¬ 
uance  of  stage  shows  include  additional 
dressing  rooms,  fireproofing  reconstruc¬ 
tion  and  additional  scenery  drops.  Out 
front  the  latest  public  address  system  en¬ 
ables  a  whisper  on  the  stage  to  be  heard 
in  the  last  row. 

H  eim  Jacobs,  manager,  Embassy,  since  open¬ 
ing  and  six  years  with  Weilland-Lewis  re¬ 
signed  to  enter  partnership  with  Max  and 
Daniel  Yedid  in  retailing  art  linens  and 
laces,  with  stores  in  Youngstown,  Ohio, 
and  Buffalo,  Dick  Bergseth,  Strand  man¬ 
ager,  moves  to  the  Embassy,  and  Wesley 
Watson,  moves  up  from  assistant  manager 
to  manager,  Strand.  Just  before  his  de¬ 
parture  Heim  was  presented  with  a  hand¬ 
some  wallet. 

Floyd  West,  on  vacation  since  Warner  closed 
for  winter,  has  returned  after  having  vis¬ 
ited  his  mother  in  Iowa.  He  will  manage 
the  Virginia  until  the  Warner  reopens. 

Irv  Finn,  Stanley  manager,  is  back  from  a 
vacation  spent  in  his  home  territory,  New 
England. 

Cupid  apparently  waits  until  the  rush  season 
is  over  to  start  his  activities  among  resort 
theatre  employees.  Steel  Pier  cashier 
Jennie  E.  Baker  is  reported  engaged  to 
George  C.  Grosse,  former  pier  employee 
and  currently  connected  with  the  Ford  ex¬ 
hibit  on  the  pier. 

At  last  Lew  Schienholz,  publicity  hound  for 
the  Apollo  group,  and  Fay  Sindoni  former 
box  office  cashier,  have  made  up  their 
minds. 

Bill  Plummer,  Strand  operator  has  them 
guessing  whether  or  not  he  is  married 
again.  Bill  won’t  say  yes  or  no. 

Dot  Farley,  in  the  box  at  the  Virginia  until 
she  resigned  recently,  announcing  her 
marriage,  but  didn  t  say  to  whom.  Kather¬ 
ine  Malley,  formerly  Stanley,  is  taking 
Dot’s  place. 

Edith  Flink,  secretary,  Herb  Copelan,  Eea- 
shore  Theatres,  still  coy  about  her  per¬ 
sonal  affairs - but  takes  a  great  interest 

in  dentistry. 


Lou  Devlin,  "Press-Union”  amusement  con¬ 
tact  man,  finds  it  hard  to  keep  his  mind 
on  his  work  with  a  vacation  approaching 
and  the  gee-gees  running  at  iPimlico. 

William  Fox,  who  spent  lot  of  time  here  this 
summer,  was  a  frerjuent  visitor  at  the 
Apollo  hob-nobbing  with  Harvey  Ander¬ 
son,  who  used  to  work  for  him.  Harvey, 
incidentally,  has  increased  his  weight  from 
113  to  125  lbs.  by  drinking  two  quarts  of 
milk  a  day. 

Stamp  clubs  at  the  Embassy,  Capitol  and 
Ventnor  are  going  over  big  with  the 
youngsters. 

Talking  about  youngsters,  Sol  Altman,  Royal, 
who  is  just  getting  used  to  hearing  his 
first-born  say  “papa”  will  name  the  son 
born  September  29  Nathaniel. 

A  New  York  syndicate  has  purchased  the 
Virginia  Theatre  property  on  the  board¬ 
walks.  Deal  involved  $500,000,  with  the 
theatre  lease  not  affected. 

— H.  D. 


Joe  Murphy,  who  had  essembled  a  circuit  of 
theatres  in  Topton  (Palace);  Birdsboro 
(Diamond);  Parkesburg  (Opera  House); 
reveals  that  he  has  sold  the  trio  to  various 
individuals  to  be  announced  later.  Joe  is 
now  in  the  market  for  a  new  house  or  a 
job  as  manager,  a  fact  that  will  be  wel¬ 
come  d  by  1  ocal 'exhibitors  who  know  how 
good  a  man  he  is. 

World  premiere  of  "The  Melody  Lingers  On" 
was  scheduled  for  the  Aldine  Theatre,  Oc¬ 
tober  30,  with  a  gala  campaign  by  dynamo 
Charles  Perry. 

Success  of  the  local  Trans  Lux  Theatre  can 
be  attributed  to  good  management  and  ex¬ 
cellent  supervision  by  Major  Lester  E. 
Thompson,  president  of  the  company. 

Lee  Blumberg,  former  S-W’er,  is  the  proud 
father  of  a  seven  pound  boy. 

Impressario  Joe  Conway,  Egyptian  Theatre, 
(where  the  show  is  always  good)  arrang 
for  a  Midnight  Ghost  Show  at  the  house  o 
a  Friday  midnight.  He  denies  he  was  th’ 
Rajah. 

Charlie  Dolde  is  out  of  Stanley-Warner  book¬ 
ing  department. 

Montgomery  Theatre  reopened  last  week, 
with  Milton  Lewis  in  charge. 

Strand  Theatre,  S-W,  now  boasts  of  2000 
new  comfortable  seats. 

Leonard  MacClain  is  an  added  attraction  at 
the  console  of  the  Commodore  Theatre. 

Allan  Benn  and  wife  took  their  annual  south¬ 
ern  trip,  dropped  down  to  Havana,  Nassau 
and  Miami  on  the  S.  S.  Munargo. 

Apex  Theatre  was  taken  by  Messrs.  Morris 
Wax,  Harry  Fried,  Jake  Fox  and  Marcus 
Benn  for  a  price  of  $15,000. 

Narberth  Theatre,  Narberth,  celebrated  its 
8th  anniversary,  had  a  special  Disney 
party  on  the  Saturday  of  the  week,  be¬ 
sides  other  features. 

I.  T.  M.  president  Barney  Cohen  went  for  a 
drive  down  to  the  shore  with  a  female 
friend,  drove  rapidly  through  Egg  Harbor, 
N.  J.,  found  the  privilege  cost  $6.50. 

Colonel  Charles  Segall  had  his  tonsils  out, 
feels  much  better. 

Clayton  Bond,  Warner  buyer,  had  the  flu 
while  sitting  in  on  deals  here,  recovered, 
went  home. 


THE  PHILADELPHIA  EXHIBITOR 


Nov  1  ’  35 


33 


Vagaries  of  cash  giveaways  are  shown  in 
coal  regions  where  the  changed  principles 
of  some  of  the  games  is  shown.  So  many 
names  are  registered  in  some  “Bank 
Nights”  at  various  theatres  that  no  win¬ 
ners  have  been  hit  for  several  weeks.  It 
is  found  necessary  to  guarantee  several 
sums  will  be  given  away  even  though  extra 
drawing  is  necessary  in  order  to  keep  the 
patrons  interested.  li  p  i_i 


SERVING  theatre  needs  with 
a  knowledge  of  theatre 
business. 


A 

F 
E 
T 

y 


SSISTING  theatre  owners  with 
a  staff  of  trained  clerks  and 
office  files.  No  missouts. 


REEING  theatre  owners  of  the 
worry  that  they  may  have 
forgotten  part  of  their  show. 

FFICIENTLY  operating  the  larg¬ 
est  film  delivery  service  in 
the  world. 


AKING  CARE  of  every 
possible  need  in  the  delivery 
of  film. 

I  ELDING  the  epitome  of 
safety,  service  and  effici¬ 
ency  at  a  minimum  cost. 


H 


ORLACHE 

Delivery  Service 

Inc. 


R 


PHILADELPHIA  NEW  YORK 

1228  Vine  St.  518  W.  48th  St. 

BALTIMORE  WASHINGTON 

206  N.  Bond  St.  1031  Third  St.  N.W. 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


Another  Horlacher  Service 
LARRY  DAILY,  Notary  Public 

The  only  one  on  Vine  Street  .  .  At 
your  service  any  time  during 
business  hours. 


SOCIETY  FEVER.  Grant  Withers,  Lois  Wilson,  Lloyd  Hughes  and  others  are  seen  in  the 
First  Division-Chesterfield  show. 


Sylvania  Theatre,  New  Freedom,  billed  “Call 
Me  Co-ed"  for  ad  ults  only. 

Jules  Reisman,  Capitol,  tied  up  with  a  local 
store  to  distribute  sample  razor  blades  to 
his  male  patrons  in  advance  of  the  open¬ 
ing  of  “Shipmates  Forever.”  Blades  were 
on  cards  bearing  the  caption  “You  too  can 
have  a  clean  shave  like  the  cast  in  ‘Ship¬ 
mates  Forever.’ 

Bill  Richley  revived  Scarface.  On  the  stag' 
he  presented  Will  Hill’s  Society  Circus. 

For  “Barbary  Coast”  Jules  Reisman,  Capitol 
managed  a  window  display  with  a  local 
drug  and  cigar  store.  He  also  furnished 
the  orchestration  of  the  theme  song  to  th 
regular  orchestra  at  the  town’s  larges' 
dance  hall.  Music  was  also  on  prominent 
display  at  a  local  music  store. 

Syd  Poppay,  Rialto,  painted  his  entire  front 

Jul  es  Reisman,  Capitol,  capitalized  on  the 
York  County  Fair,  usually  a  headache  for 
the  theatres,  by  sending  out  six  sandwich 
men,  each  bearing  one  word  of  the  title 
of  "1  Live  My  Life.” 

Managers  in  Ed  Moore’s  York  district  have 
taken  personal  charge  of  the  local  cam¬ 
paign  for  Sunday  movies. 

Manager  Syd  Poppay,  Rialto,  was  all  in  a 
whirl,  planning  the  semi-annual  party  of 
the  Warner  Club,  which  was  held  October 
2  7,  at  the  Grandview  Country  Club. 

Harry  Olmsted,  Ritz,  planned  a  big  campaign 
on  "Top  Hot,"  and  carried  it  out  but  got 


“Pot  Night”  Hit 

The  Delaware  Women’s  Christian 
Temperance  Union,  meeting  at  Dover, 
Del.,  passed  a  resolution  affecting 
motion  picture  industry  as  follows: 

Resolved — Due  to  the  failure  of  the 
motion  picture  industry  to  provide 
wholesome  films  in  response  to  public 
co-operation  or  to  grant  to  the  local 
exhibitor  the  right  to  select  such  pic¬ 
tures  as  his  patrons  demand,  we  urge 
legislation  which  will  prevent  block¬ 
booking  and  blind-selling  and  will  pro¬ 
vide  for  Federal  supervision  at  the 
source  of  production. 

Resolved - That  we  protest  the  prac¬ 

tice  of  some  of  the  moving  picture  the¬ 
atres  having  what  is  known  as  “Pot 
Night”  which  is  but  a  subtle  and  per¬ 
nicious  form  of  gambling  to  corrupt  the 
youth  and  urge  that  definite  investiga¬ 
tion  be  made  at  once  to  stop  this  prac¬ 
tice. 


double  attention  on  his  stencilling  the 
sidewalks  on  the  picture,  being  ordered  by 
the  Mayor  to  remove  it. 

Bill  Richley,  presenting  Will  Hill’s  society 
circus  on  his  stage,  gave  York  its  first 
night  circus  parade  in  many  a  year.  He 
hired  the  local  American  Legion  drum 
and  bugle  corps. 

Jul  es  Reisman,  Capitol,  attracted  attention  to 
the  Dionne  Quintuplets  short  by  hanging 
five  baby  napkins,  each  with  one  of  their 
names  pinned  on  it  on  an  improvised  wash 
line  in  his  lobby. 

— R.  R. 


THE  MELODY  LINGERS  ON.  Josephine  Hutchinson  and  George  Houston  may  be  seen 
in  the  Reliance-United  Artists  picture. 


34 


Nov  1 1 35 


THE  PHILADELPHIA  EXHIBITOR 


BETTER  MANAGEMENT 


Tested  ideas  .  .  .  Suc¬ 
cessful  merchandising  .  .  . 
Stunts  that  are  proven. 


Metro  Shooting  Works  on 
"Mutiny  on  the  Bounty" 

From  all  appearances,  Metro  ex¬ 
ploitation  director  Billy  Ferguson  is 
shooting  the  works  on  “Mutiny  on  the 
Bounty.” 

Already  lined  up  are: 

Book  tieups,  novelty  metal  match  book 
holders,  photo  streamers,  oil  paintings,  a 
$1000  ship  model  contest,  with  a  replica  of 
the  Bounty  now  on  tour;  special  float  ideas; 
typewriter  tieups;  special  co-operative  ads; 
sailormen’s  chantey  contests;  study  guides 
for  schools;  extra  size,  extra  strong  accessor¬ 
ies;  giant  lobby  streamers;  standees;  Young 
America  club  tie-ups;  log  books;  lobby  maps; 
knot-tying  contests;  Xmas  boat  gifts  tieups; 
songs  to  plug;  tire  covers;  book  marks;  door 
hangers;  giant  cutouts;  blotters,  etc.,  with  a 
host  of  others  to  come. 


"This  Is  the  Life" 

Harrisburg 

A  Hallowe’en  party  for  children  was  held 
at  the  State  Theatre,  Harrisburg,  October 
25,  by  manager  John  F.  Rogers,  to  welcome 
screen  arrival,  “This  Is  the  Life.” 

Going  to  the  party  in  Hallowe’en  cos¬ 
tumes,  the  children  participated  on  the  stage 
in  a  program  of  games  and  contests  including 
pie  and  cracker-eating  competitions,  a  pea¬ 
nut  race,  bobbing  for  apples,  eating  apples 
from  a  string  and  diving  into  a  tub  of  flour 
for  money. 

The  child  wearing  the  costume  judged  by 
applause  of  the  audience  to  be  the  best  was 
awarded  a  prize  of  ten  new  silver  dollars. 
Another  prize  of  five  new  silver  dollars  went 
to  the  child  wearing  the  funniest  costume. 

Also  clad  in  their  Hallowe’en  costumes, 
the  girls  and  boys  of  Sylvan  Heights  Home 
and  the  Children’s  Industrial  Home  of  Har¬ 
risburg  were  the  guests  of  manager  Rogers 
at  the  party  and  film  program.  A  gift  of  an 
autographed  photo  of  Jane  Withers  was  pre¬ 
sented  to  every  patron,  adults  as  well  as 
children. 

Chambarsburg  Organ  Plug 

Wilfred  S.  Binder,  organist,  Capitol  The¬ 
atre,  Chambersburg,  had  a  quarter  hour 
three  times  a  week  over  the  air,  via  WJEG. 
He  plays  tunes  from  various  movies. 


RCA  for  “Scandals” 

Elaborate  Photophone  sound  re-en¬ 
forcement  apparatus  which  will  provide 
“natural”  sound  for  every  seat  in  the 
houseregardless  of  location  will  be  an 
integral  part  of  the  newest  edition  of 
“George  White’s  Scandals”  scheduled  to 
open  in  New  York  about  the  middle  of 
November.  RCA  engineers  are  instal¬ 
ling  special  equipment  of  the  portable 
type,  similar  to  that  in  use  by  Max 
Gordon’s  “Great  Waltz”  road  show,  in 
the  Mosque  Theatre,  Richmond,  Vir¬ 
ginia  for  an  out-of-town  premier,  after 
which  it  will  follow  the  show  to  New¬ 
ark,  and  into  the  New  Amsterdam 
Theatre,  New  York. 


Gilman  Scores 


Sam  Gilman  is  gloating  over  his  good 
fortune  in  obtaining  booth  space  for  a 
display  of  motion  picture  advertising  ex¬ 
clusively  at  “The  Patriot”  and  “The 
Evening  News!’  Progress  Exposition  in 
the  State  Farm  Show  Building,  Harris¬ 
burg. 

Skipper  of  Loew’s  Regent,  Harris¬ 
burg,  which  has  been  trying,  without 
success,  for  years  to  arrange  friendly 
tie-ups  with  “The  Patriot”  and  “The 
Evening  News,”  leading  morning  and 
evening  dailies  of  Harrisburg. 

An  estimated  50,000  from  Harrisburg 
and  other  parts  of  Central  Pennsylvania 
had  seen  the  progress  show,  and  two 
more  days  remained  to  see  it  when  Sam 
explained  to  the  writer  that  he  had  been 
granted  his  booth  space  through  an  ar¬ 
rangement  in  which  he  supplied  four  of 
his  theatre  ushers  for  duty  at  the  pro¬ 
gress  show. 

Sam’s  booth  consisted  of  large  display 
boards  on  his  current  attraction,  “Bar¬ 
bary  Coast”;  cptning  attractions,  “Me¬ 
tropolitan”  and  “Mutiny  on  the  Bounty” 
and  Metro’s  $1000  national  prize  con¬ 
test  for  ship  models  to  exploit  “Mutiny 
on  the  Bounty.” 


Drisaoll  Scorci 

Wilmington 

Sharpshooting  Roscoe  Drissoll,  man- 
ag^J^rLoew’s  Parkway,  has  been  scorinr 
some  fine  '‘bull’s  eyes’’  in  the  way  of  win¬ 
dow  crashing  lately.  A  new  store  on  Wash¬ 
ington  Street  near  the  bridge,  a  much  trav¬ 
eled  th  oroughfare,  is  managed  by  an  amateur 
photographer  who  has  rigged  up  a  small 
sized  motion  picture  screen  in  his  window 
with  stage  effect  and  Drissoll  arranged  to 
have  his  attractions  flashed  on  the  screen. 
He""~ also  had  a  whole  row  of  stills  of  the 
I  Live  My  Life”  in  a  bakery  window  and  a 
sectional  lay-out,  with  a  dozen  or  more  stills 
and  a  large  background  picture  of  Joan 
Crawfofd  in  another  window. 


"Barbary  Coast" 

Harrisburg 

Ma  nager  Sam  Gilman,  Loew’s  Regent  The¬ 
atre,  Harrisburg,  arranged  a  number  of  effec¬ 
tive  exploitation  stunts  for  ‘‘Barbary  Coast.” 

A  week  in  advance  of  the  opening  all 
local  newspapers  played  up  the  engagement 
with  advance  stories  and  photos  of  the  stars. 
Two  hundred  window  cards  were  placed  in 
leading  stores  throughout  the  city. 

A  tie-up  with  the  Murphy  Store  on  a  “Bar¬ 
bary  Coast  Sundae”  accounted  for  specially 
imprinted  napkins  and  window  streamers 
throughout  the  store.  All  employees  of 
Murphy’s  wore  special  silk  badges  plugging 
the  “Barbary  Coast  Sundae.”  Local  shoe 
deale  rs  co-operated  in  getting  out  a  co¬ 
operative  ad  on  Red  Cross  Shoes  in  which 
the  picture  received  prominent  mention. 
United  Cigar  Stores  tied  in  on  the  ten-ten 
Cigars  and  used  window  streamers. 


"The  Healer" 

Harrisburg 

“If  I  can  get  them  to  see  The  Healer,’  I 
know  they’ll  like  it,”  said  Jerry  Wollaston, 
manager,  Victoria,  Harrisburg. 

In  his  efforts  to  "get  them  in  to  see  it,” 
Jerry  put  out  1000  blotters,  1000  cards 
representing  doctors’  medical  bags  and  100 
window  cards.  The  window  cards  did  double 
duty  carrying  ads  on  both  "The  Healer"  and 
"Thunder  Mountain”  which  preceded  the 
former. 

During  showing  of  “Thunder  Mountain,” 
Saturday,  October  26,  Jerry  gave  out  Tim 
McCoy  cowboy  cuffs  to  first  500  children  in 
line.  Tim  McCoy  in  "Riding  Wild,”  is  to 
follow  “Thunder  Mountain.” 

The  guests  of  Jerry  the  preceding  Satur¬ 
day  morning  at  showing  of  “The  Virginia 
Judge,"  the  Midway  Drum  Corps  of  Enola, 
composed  of  125  neatly  uniformed  girls  an^ 
boys,  had  a  20-minute  concert  in  front  of 
the  Victoria  after  a  short  parade. 


Hazleton  Awards 

Bud  Irwin,  veteran  manager,  Feeley  The¬ 
atre,  Hazleton,  has  a  tieup  with  local  mer¬ 
chants  where  $50  is  given  away  every  Wed¬ 
nesday  night. 

In  addition,  Irwin  arranged  for  a  local 
roadhouse  show  to  come  to  the  theatre  and 
put  on  their  acts  for  the  local  citizens. 

Irwin,  who  has  been  in  the  business  for  50 
years,  is  making  a  nice  go  of  the  Hazleton 
house. 


"Top  Hat" 

Pottsville 

Samuel  Friedman,  Capitol  Theatre,  Potts¬ 
ville,  had  a  good  tieup  with  a  Pottsville  de¬ 
partment  store  on  “Top  Hat.”  A  full  win¬ 
dow  plugging  Ginger  Rogers  in  Kragmoor 
coats  was  devoted  to  the  picture  and  lavish 
newspaper  space  given.  So  successful  was 
the  film’s  showing  that  it  was  held  over. 


Wilmington  Men  Help 

Wilmington  theatre  managers  have 
shown  their  usual  public  spiritedness  in 
offering  co-operation  to  various  charit¬ 
able  groups  who  are  planning  the  annual 
toy  program  for  Christmas.  Practically 
all  of  them  attended  the  luncheon  meet¬ 
ing  at  the  Hotel  duPont. 

The  News-Journal  Publishing  Com¬ 
pany  is  co-operating  in  the  campaign. 
Theatre  men  who  attended  the  meeting 
were  as  follows:  Ben  Schindler,  Avenue; 
A.  J.  Belair,  New  Rialto;  A.  Joseph  De- 
Fiore,  Park;  John  O.  Hopkins,  National; 
Roscoe  R.  Drissoll,  Loew’s  Parkway;  E. 
C.  Callow,  Warner  district  manager; 
Arthur  Cohen,  Queen;  Louis  S.  Black, 
Arcadia;  John  Smith,  Aldine;  Morton 
Levine,  Grand  Opera  House;  E.  G.  Fin¬ 
ney,  Savoy,  and  Benjamin  Seligman 
Strand. 

Each  theatre  manager  is  expected  to 
work  out  his  own  scheme  of  collecting 
toys. 


THE  PHILADELPHIA  EXHIBITOR 


Nov  1  ’  3  5 


35 


Metro  Quartet 

Showmen  who  like  good  news  can 
look  at  the  November  Metro  lineup  with 
“Mutiny  on  the  Bounty,”  “A  Night  at 
the  Opera,”  “Ah  Wilderness,”  and  “Riff 
Raff”  as  the  pictures  for  the  month. 

Rarely  does  a  company  release  such  a 
strong  quartet  during  any  month.  Each 
of  the  pictures  has  definite  selling  possi¬ 
bilities  along  separate  lines. 


7/Melody  Lingers  On77 
Has  World  Premiere 

With  the  world  premiere  of  "The 
Melody  Lingers  On,"  at  the  Aldine 
here,  Charlie  Perry,  UA  exploiteer, 
went  to  town. 

In  person  came  UA  advertising  and  pub¬ 
licity  manager  Monroe  Greenthal  with  Harry 
M.  Goetz,  producer  of  the  Reliance  produc¬ 
tion. 

At  a  luncheon  tendered  to  the  press  and 
trade-press  October  28  were  Harry  Mur¬ 
dock,  "Ledger”;  Elsie  Finn,  “Record”;  Pow¬ 
ers  Gourard,  WCAU;  Kirby  Cushing,  KYW ; 
Miss  Betty  McCaffrey,  UA  booker;  Charlie 
Perry,  UA;  Harry  Goldberg,  S-W  ad  and 
publicity  head;  Jay  Emanuel,  others. 

Brief  remarks  were  contributed  by  several 
present. 

Perry  went  to  town  plenty  with  the  show 
with  the  world  premiere  the  big  idea  in  th 
selling. 


"Page  Miss  Glory" 

Philadelphia 

Plaza  Theatre,  South  Philly,  had  a  tieup 
for  “Dawn  Glory,”  in  connection  with  “Page 
Miss  Glory.”  Various  merchants  contributed 
to  give  the  lucky  girl  coats,  shoes,  etc. 

Three  nights  were  devoted  to  it,  with  the 
eliminations,  selection,  coronation. 

"Everybody's  Business" 

Hazleton 

Grand  Theatre,  Hazleton,  tied  up  with  a 
garage  on  a  safety  film,  “Everybody’s  Busi¬ 
ness,”  endorsed  by  the  National  Safety 
Council.  It  also  promoted  $20  in  cash  to 
be  given  away  during  showing  of  the  film 


"Mutiny  on  the  Bounty" 

Plugging  "Love  Song  of  Tahiti”  as  a  pro¬ 
motion  accessory  is  expected  to  be  a  big 
part  of  the  campaign  Metro  is  laying  out  for 
“Mutiny  on  the  Bounty.”  Robbins  pub¬ 
lishes. 


“BARBARY  COAST.”  This  attrac¬ 
tive  young  lady  distributing  special 
cards  proved  an  effective  street 
ballyhoo  for  the  opening  of  “Bar¬ 
bary  Coast,”  at  Loew’s  Regent  The¬ 
atre,  Harrisburg.  Stunt  was  ar¬ 
ranged  by  Manager  Sam  Gilman. 


Gilman's  Astro?ograph 

A  new  addition  to  the  lobby  of  Loew’s 
Regent  Theatre,  Harrisburg,  is  the  Astrolo- 
graph,  a  machine,  which  manager  Sam  Gil¬ 
man  explained  is  being  used  over  the  entire 
Loew  circuit. 

The  Astrolograph  dispenses  horoscopes  by 
the  science  of  astrology,  according  to  Sam, 
and  it  is  operated  by  magnets.  Its  pur¬ 
pose  is  to  attract  passersby  into  the  theatre 
lobby.  Sam  said  he  hoped  its  magnetic 
powers  would  be  strong  enough  to  draw 
every  passerby  into  the  theatre. 


EMO  Movie  Club 

The  Emo  Movie  Club,  with  E.  M.  Orowitz 
in  charge,  is  making  possible  for  independent 
theatre  owners  to  receive  consistent  and  val¬ 
uable  advertising  through  its  broadcasts  on 
local  stations,  at  no  cost. 

The  club  has  evolved  a  plan  whereby 
groups  of  movie  fans,  members  of  that  organ¬ 
ization,  can  be  directed  to  specific  theatres. 
No  expenditure  is  involved. 

Writing  Emo  at  Atlantic  City  will  aid. 


Fleetwood  Perks  Up 

Programs  distributed  by  the  Fleetwood 
Auditorium,  Fleetwood,  now  being  run  by 
the  local  firemen,  are  nicely  handled  in  the 
community  manner. 

House  recently  changed  its  prices  to  25 
cents  for  adults,  I  0  cents  for  children  and 
good  management  is  beginning  to  show 
results. 


QUALITY 

ANNOUNCES 

J10,000.00 

STOCK  OF 

GIFTS! 

FOR  PRIZE  GAMES 


An  Assortment  of 
Over  .300  Items  of 

BEAUTY  &  FLASH 

Ranging  in  Price  from 

29/  10.00 


"QUALITY"  LEADS! 

with  an  extraordinary 
array  of  gifts  that  excels 
anything  shown  before. 

VOLUME  mEYans6  LOW  PRICES 

A  Visit  Will  Save  You  Money ! 


and 

“Sweepstakes” 

THE  NATIONAL  GAME 

is  packing  them  to  the  doors  in 
scores  of  theatres  throughout 
the  territory! 

It  *.*  Fa  sci  na  tin  #/  • 
Thrilling  l 

and  backed  by  a 

$100,000,000 

PUBLICITY  CAMPAIGN 


READY  NOW! 

The  Greatest  Kid  Deal 
in  History.  An  Absolute 
Winner.  See  It  Today! 

STOP  IN  TODAY ! 


QUALITY  PREMIUM 

DISTRIBUTORS,  Inc. 

Serving  Exhibitors  from  Coast  to  Coast 
HOME  OFFICE  1305  VINE  ST.,  PHILA.,  PA. 


QUALITY  PREMIUM  EXPANDS  WITH  SWEEPSTAKES 


With  a  lineup  of  more  than  300  gifts  in  a  selection  ranging  from  $.50  to  $10 
apiece,  Quality  Premium  is  all  set  for  the  new  season  with  Sweepstakes,  a  new  game 
on  which  it  is  concentrating  with  Sam  Blatt,  manager.  The  game  has  proved  suc¬ 
cessful  wherever  it  has  started  and  the  gift  idea,  applicable  to  any  house  using  a 
game,  has  been  strengthened  by  the  marvelous  assortment  available.  Quality  em¬ 
phasized  that  it  deals  directly  with  the  manufacturer  and  can  give  exhibitors  a 
better  deal,  inasmuch  as  there  is  no  middleman.  The  Quality  showrooms  were 
recently  redecorated  and  the  gifts  are  all  on  display.  Spokesman  Sam  Blatt  says: 
“No  matter  what  the  game  is,  we  can  take  care  of  the  gift  end  very  easily.” 
Quality  recently  expanded  its  warehouse  to  take  care  of  the  entire  season’s  outlay 
so  that  exhibitors  can  be  assured  of  prompt  delivery. 


36 


THE  PHILADELPHIA  EXHIBITOR 


THE  SHORTS  PARADE 


One  reelers  .  .  .  Two  reelers 
.  ,  .  Three  reelers  .  .  .  Classi¬ 
fied  alphabetically. 


TWO-REEL 

Comedy 

HONEYMOON  BRIDGE.  Columbia.  19m.  Leon  Errol 
is  chief  character,  as  terrified  bridegroom,  who  faints, 
dreams  he  is  married  already,  has  fights  with  wife 
over  bridge,  kills  her  and  all  her  bridge  friends, 
goes  to  heaven,  finds  them  playing  bridge  even  there. 
He  wakes  up,  finds  his  bride-to-be  actually  is  bridge 
fan,  runs  from  church.  Very  funny.  GOOD. 

IT  ALWAYS  HAPPENS.  Columbia-Comedies — Andy 
Clyde.  19m.  An  average  Clyde  comedy  that  is 
fairly  amusing.  Andy,  a  small  town  merchant,  goes 
to  the  city  on  business.  His  wife  trusts  him  but  her 
sister  tells  her  to  follow  him  and  make  sure.  He 
innocently  becomes  involved  with  the  wife  of  the  man 
with  whom  he  is  doing  business,  a  very  jealous 
husband.  Complications  arise  with  his  wife  and  the 
jealous  husband  finding  him  in  the  other  woman's 
room.  It  ends  with  the  husband  chasing  him  with  a 
gun.  FAIR. 

ON  THE  WAGON.  Vitaphone — Big  V.  21m.  Shemp  How¬ 
ard,  Roscoe  Ates.  One  of  the  better  numbers  made  by 
Howard,  this  is  slapstick,  but  ideal  for  neighborhoods 
where  the  waves  of  laughter  will  spread.  Ates,  How¬ 
ard  are  married  to  two  daughters  of  a  militant 
mother-in-law.  Coming  in  from  a  Saturday  night 
spree,  they  manage  to  get  into  the  wrong  apartment, 
climb  into  their  own  apartment  after  risking  their 
lives  doing  it.  walking  along  a  narrow  ledge,  get  the 
rolling  pin  treatment.  PLENTY  FUNNY. 

OUR  GANG  FOLLIES  OF  1936.  Metro-Hal  Roach — Our 
Gang.  18m.  With  Spanky  MacFarland  as  master  of 
ceremonies,  this  will  prove  a  laugh  number  for  any 
theatre.  The  gang  decides  to  have  a  talent  show  in 
the  basement.  A  couple  of  kid  hoofers,  hula  hula 
girls,  harmony  team,  comedy  number  and  a  Floradora 
chorus  are  included,  with  Spanky  singing  as  well. 
Several  of  the  children  stand  out.  EXCELLENT. 


Commercial 

THE  HONEYMOON  V-8.  Audio.  20m.  With  remark¬ 
able  photography,  with  awesomely  beautiful  scenery, 
this  is  a  fine  reel  plugging  the  new  Ford  V-8.  Some 
audiences  may  dislike  severe  Ford  plugging  but  it  is 
interesting  nevertheless.  Honeymooners  travel  in  a 
V-8,  going  to  Niagara  Falls,  Ford  factory,  Pike’s  Peak, 
San  Diego,  other  spots.  Ford  endurance  is  stressed. 
For  this  type  of  short,  this  is  A-l.  EXCELLENT 
COMMERCIAL. 


Dramatic 

MARCH  OF  TIME,  No.  7.  Radio — March  of  Time. 

21m.  Once  again  a  good  number  with  the  high¬ 
light  a  10  minute  clip  devoted  to  the  new  Palestine 
and  probably  more  interesting  for  Jewish  audiences 
than  others.  Scenes  showing  persecution  of  Jews  in 
Germany  are  included.  Palestine  shots  are  good. 
Other  clips  include  a  review  of  summer  playhouses, 
weakest  in  the  two-reeler,  a  sequence  showing  how  the 
recent  article  in  "Reader’s  Digest"  devoted  to  mur¬ 
der  by  autos  on  the  highway  was  built  up,  another 
sequence  depicting  trade  of  various  nations  with  Italy 
and  Ethiopia,  winding  up  with  a  midwesterner  who 
makes  barbed  wire  and  won’t  sell  to  warring  nations. 
EXCELLENT. 


Musical 

MISMANAGED.  Radio-Musical  Comedies.  19m.  This 
finally  winds  up  with  some  musical  interludes  in  the 
shape  of  a  tenor,  a  blues  singer,  an  accordianist  and 
a  hot  piano  player.  This  part  is  more  or  less  inter¬ 
esting  but  doesn't  make  up  for  what  goes  before. 
Hero  undertakes  to  manage  the  would-be  actors,  gets 
them  on  the  air,  but  it  turns  out  to  be  an  amateur 
contest.  Finally,  he  makes  a  hit  himself  and  all  is 
well.  JUST  ANOTHER. 

MOONLIGHT  AND  MELODY.  Fox-Educational — Chris¬ 

tie.  20m.  Lucille  Page,  Rita  Rio,  Tom  Patricola, 
Buster  West.  This  is  a  good  number  for  any  house, 
fortified  by  some  names  that  will  mean  something 
as  well  as  some  good  dancing,  comedy  and  singing. 
One  number  sung  by  Rita  Rio  is  a  honey.  Plot  has 
hero  Buster  West  loving  a  dancer,  neglecting  his 
work.  Father  bets  a  business  associate  with  the  latter 
saying  he  can  break  up  the  romance  and  bring  Buster 
back.  Buster  eventually  gets  the  girl,  marrying  her 
with  the  aid  of  the  justice  of  the  peace,  Tom  Patricola, 
on  the  stage,  as  part  of  a  musical  number.  Nice  atten¬ 
tion  has  been  given  to  all  departments  and  this  emerges 
as  decidedly  okay.  VERY  GOOD. 


Awards  Begin  Next  Issue 


Announcement  of  the  best  shorts  will 
begin  next  issue. 

To  be  listed  at  that  time  will  be  the 
best  shorts  selected  from  those  reviewed 
August,  September  and  October,  in¬ 
cluding  only  1935-1936  releases.  Each 
month  following,  the  best  shorts  of  those 
reviewed  the  month  before  will  be  listed. 

From  the  monthly  lists,  judges  will 
select  the  best  shorts  of  the  1935-1936 
season,  to  be  announced  in  April,  1936, 
with  proper  awards,  as  outlined  last 
issue. 

Industry  reaction  to  the  shorts  has 
been  excellent,  with  the  announcement 
of  the  awards  certain  to  spur  on  the 
shorts  producers  as  well  as  encourag¬ 
ing  exhibitors  to  pay  more  attention  to 
them. 


ON  YOUR  RADIO  DIAL.  Universal — Mentone. 
18  2/3m.  A  lack  of  proper  closeups  and  pleasant 
lighting  is  chief  fault  of  this,  but  the  talent  is  good 
and  stuff  is  tastefully  presented.  Dave  Schooler  is 
shown  leading  orchestra  in  studio  before  microphone. 
Mills,  Martin  and  Stooge  contribute  some  good 
comedy;  Jan  Peerce,  has  fine  voice;  Benay  Venuta, 
ditto.  Some  good  songs  numbers  here.  GOOD. 


THE  DOORMEN'S  OPERA.  Vitaphone— Broadway  Brevity. 
20m.  A  lot  of  directorial  talent,  good  photography, 
original  songs,  and  appealing  personalities  make  up 
this.  The  doormen  of  certain  cafes  form  a  foil  for 
the  introduction  of  the  personalities  appearing  in  the 
“cafes."  Appearing  are  Ray  Heatherton,  Evelyn  Dali, 
Kay,  Katia  and  Kay,  Thelma  Leeds,  and  Charlotte 
Arren.  All  of  them  are  good,  the  dance  numbers  are 
staged  with  customary  Warner  skill,  but  the  best  of 
lot  is  comedienne  Charlotte  Arren.  VERY  GOOD. 

TROUBLE  IN  TOYLAND.  Vitaphone — Broadway  Brev¬ 
ity.  Gus  Edwards  Stars  of  The  Future.  20m.  On 
pretense  of  striking  against  adult  attitude  that  they 
are  too  young  to  act  or  speak  intelligently,  the  chil¬ 
dren  stage  a  show  before  Santa  Claus.  They  dance, 

sing,  perform  acrobatics,  pose  as  hill  billies,  etc. 
Many  youngsters  shown  are  really  talented;  others 
ought  to  bring  down  house  with  their  comical  imma¬ 
turity.  VERY  GOOD. 


Novelty 

MAJOR  BOWES  THEATRE  OF  THE  AIR.  Episode  4. 
RKO-Radio.  20m.  Acts  announced  by  the  Major  in¬ 
clude  Marie  Julio  and  Jesse  Wolf,  Yeoman  Brothers 
trio,  Farmer  Jones  and  rustics,  Paul  and  Arthur,  Jean¬ 
ette  Minor.  Unannounced  are  harmonica  players, 
dancers,  blues  singers,  etc.  A  mistake  is  being  mada 
here  in  staging  the  numbers  instead  of  using  a  radio 
amateur  background.  Although  the  Major  announces, 
staging  a  Harlem  rent  party  and  a  fireside  grouo 
takes  away  the  amateur  appeal,  turns  this  into  a  musi¬ 
cal  short  that  won't  mean  much.  Unless  those  pro¬ 
ducing  it  find  out  the  right  combination  this  is  likely 
to  become  a  series  of  acts  that  will  hold  little  novelty 
for  patrons.  FAULT  IN  HANDLING. 


Travel 

THE  TRUTH  ABOUT  ETHIOPIA.  State  Rights.  18m. 
With  the  present  interest  in  the  Ethiopian-ltalian 
conflict,  this  is  suitable  for  ballyhoo  purpose,  only.  As 
far  as  its  merit  is  concerned,  it  seems  rather  thrown 
together,  with  library  and  other  shots  and  little  that 
is  particularly  outstanding.  However,  because  the  pub¬ 
lic's  interest  Is  strong,  this  is  strong  for  selling. 
SALEABLE 

ONE-REEL 

Color  Cartoon 

BALLOON  LAND.  Celebrity — ComiColor.  7m.  The 

people  who  live  in  Balloon  Land  are  all  made  of 
balloons,  but  the  pin  cushion  man,  their  deadly  enemy, 


attempts  to  kill  them  all  by  shooting  pins  at  them, 
thereby  exploding  them.  He  almost  catches  the  hero 
and  heroine  but  the  Balloon  Land  soldiers  finally 
defeat  him.  Novelty  here  is  strong,  with  whole 
subject  out  of  the  ordinary.  VERY  GOOD. 

MUSIC  LAND.  United  Artists-Disney — Silly  Symphony. 
10m.  Very  clever;  very  interesting.  An  allegorical 
battle  takes  place  between  the  lands  of  Jazz  and 
Symphony.  The  King  of  Jazz,  a  saxaphone  with  a 
mustache  and  looking  suspiciously  like  Paul  White- 
man,  is  at  odds  with  neighboring  Queen  of  Land  of 
Symphony.  But  their  respective  son  and  daughter  f  - 1 1 
in  love  despite  inherent  enmity  of  violin  and  saxo¬ 
phone  and  the  two  realms  are  united  over  the  bridge 
of  matrimony.  EXCELLENT. 

ONCE  UPON  A  TIME.  Audio  Prod.  7m.  Educational 
reel  uses  mother  goose  characters  to  point  out  the 
dangers  of  carelessness  on  the  road  as  well  as  reck¬ 
less  driving.  Coloring  is  good  and  whole  thing  will 
entertain  while  teaching  a  lesson.  EDUCATIONAL. 

TETCHED  IN  TH'  HAID.  Columbia — Barney  Google 

series.  7m.  The  color  is  good;  so  is  the  animation, 
borrowing  faithfully  from  De  Beck’s  current  comic 
strip — but  the  plot  is  uninteresting,  unfunny.  Google 
comes  across  the  hillbilly  family,  where  the  woman 
does  all  the  work  and  likes  it,  while  the  man  loafs. 
Barney  protests,  particularly  wanting  to  educate  the 
children.  But  he  gets  the  laugh  from  all,  who  think 
he’s  “telched  in  th’  haid.”  FAIR. 


THE  FOX  AND  THE  RABBIT.  Universal — Cartune 

Classic.  7m.  White  bunny,  feigning  measles,  is 
thrown  out  of  school,  has  grand  time  until  chased 
by  the  b.  b.  wolf,  subsequently  saved  by  mother 
rabbit.  GOOD. 

THE  LITTLE  DUTCH  PLATE.  Vitaphone — Merrie 

Melody.  7m.  Coloring  on  this  one  is  fine.  The  girl 
on  the  Dutch  plate  is  going  to  be  put  out  of  her 
house  by  the  villain,  the  vinegar  bottle,  but  is  saved 
by  the  hero,  the  salt  shaker.  This  also  has  some 
gags  with  a  cuckoo  clock  that  are  sure  to  draw  some 
laughs.  GOOD. 

THE  OLD  PLANTATION.  MGM-Harmon-lsing — Happy 

Harmonies.  9m.  The  scene  is  in  toytown,  the  play¬ 
ers  are  the  Colonel  of  the  plantation,  Little  Topsy 
and  Eva,  Simon  Legree,  who  holds  mortgage  and 
whose  horse  will  race  against  the  Colonel’s  and  the 
happy  singing  slaves.  Of  course,  Legree  fails  to 
overawe  the  Colonel;  and  he  fails  to  win  the  race  next 
day,  in  spite  of  his  dirty  work.  Amusing  race  shots, 
with  marvelous  use  of  color  and  ingenious  ideas — 
this  is  first  rate  stuff.  GOOD. 


Cartoon 

FOILED  AGAIN.  Fox-Educational — Terry-Toon.  6m. 

Oil-Can  Harry  gets  Fanny  in  his  power  again,  but 
J.  Leffingwell  Strongheart  arrives  at  the  old  sawmill 
just  in  the  nick  of  time.  Subject  has  its  moments, 
but  for  the  most  part  is  too  absurdly  exaggerated  to 
be  effective.  TOLERABLE. 


HOLLYWOOD  CAPERS.  Vitaphone — Looney  Tune.  7m. 
One  of  Leon  Schlesinger's  characters,  Beans  by  name, 
Visits  Hollywood  and  meets  the  movie  stars.  He 
also  stumbles  accidentally  on  a  set  and  is  pursued  by 
Frankenstein,  whom  he  finally  vanquishes.  Not  very 
funny  nor  original.  FAIR. 


QUAIL  HUNT.  Universal — Oswald.  8m.  Oswald  goes 
quail  hunting.  He  and  his  houn'  dog,  who  looks  like 
Disney’s  Pluto,  but  isn't  half  as  funny,  do  their 
best,  but  the  clever  little  quails  outwit  them  every 
turn;  and  finally  one,  by  saving  the  dog,  makes  the 
pair  ashamed  of  their  bloodlust.  FAIR. 


Commercial 

ELECTRICITY  (JERSEY  PUBLIC  SERVICE).  Audio. 
9m.  With  able  cutting,  good  photography,  excel¬ 
lent  music,  the  plugs  are  restrained  from  the  title 
to  the  end.  Shots  make  for  real  entertainment.  It 
shows  how  vast  the  investment  and  mechanism  in  a 
modern  utility  is.  Everything  is  completely  shown. 
GOOD. 

GAS  (JERSEY  PUBLIC  SERVICE).  Audio.  9m.  In- 
teresting,  beautiful,  with  modern  camera  angles,  this 
shows  to  best  advantage  what  makes  the  clock  tick, 
and  how  consumers  are  supplied  with  everyday  neces¬ 
sities,  through  Public  Service.  The  musical  accom¬ 
paniment  is  positively  beautiful,  with  the  commercial 
plugs  restrained.  GOOD. 


THE  PHILADELPHIA  EXHIBITOR 


37 


Musical 

BROADWAY  NIGHTS.  Regal  Distributing  Corp.  13m. 
This  suffers  from  handicap  of  poor  lighting,  lack  of 
closeups  and  dress  styles  dating  the  picture  as  old. 
Scene  is  night  club,  on  floor  of  which  appear  Bobbe 
Arnst,  Pat  Rooney,  Fannie  Brice.  They  are  fairly  en¬ 
tertaining  but  short  labors  under  handicaps  men¬ 
tioned.  FAIR. 

BY  REQUEST.  Vitaphone — Melody  Master.  10m. 
Claude  Hopkins  and  his  orchestra  are  seen  as  lazy 
idlers  on  Southern  levee.  Left  a  box  of  musical  in¬ 
struments  with  instructions  “to  get  to  work”  they 
make  name  for  selves,  move  to  Hollywood  night 
club.  Music  is  Negro  hotcha  stuff;  cast  is  Negro. 
This  has  little  originality  and  is  limited  in  appeal. 
FAIR. 

VITAPHONE  CASINO.  Vitaphone — Big  Time  Vaude¬ 

ville.  11m.  Paul  Dukes,  Babs  Ryan  and  her  brothers, 
Buster  West,  Radio  Rubes.  Especially  good  for  houses 
which  never  present  vaudeville,  this  has  a  variety 
that  can’t  miss.  Best  asset  is  that  performers  aren't 
on  too  long.  In  order  indicated,  a  cigarette-disap¬ 
pearing  act,  singers,  comedy  dancer,  hillbilly  troupe 
are  shown.  GOOD. 


Novelty 

CAMERA  HUNTING.  Vitaphone-Newman — Our  Own 
United  States  Series,  No.  3.  11m.  Some  fair  pho¬ 

tography  of  wild  animals  and  reptiles  and  birds,  en¬ 
livened  by  wise-cracking  of  announcer  Paul  Douglas 
that’s  all  there  is  to  this.  FAIR. 

NEWSLAUGHS.  First  Division-Herman  S.  Freedman. 
5m.  Collection  of  jokes  from  current  magazines  and 
newspapers  along  the  old  Topics  of  the  Day  style. 
Irvin  S.  Cobb  is  represented  as  having  selected  them. 
It  winds  up  with  Cobb  telling  a  story.  Seen  in  a  pro¬ 
jection  room,  few  laughs  were  clocked,  but  it  may  be 
different  in  a  theatre — maybe.  DEPENDS. 


Sport 

FOOTBALL  TEAMWORK.  Metro — Oddity.  Pete  Smith 
describes  an  interesting  series  of  football  plays  exe¬ 
cuted  by  the  Chicago  Bears,  presented  in  normal  and 
slow  motion.  VERY  GOOD. 

JUMPING  CHAMPIONS.  Paramount — Grantland  Rice 

Sportlight.  10m.  With  Ted  Husing  announcing  cap¬ 
ably  in  humorous  fashion,  this  is  up  to  Sportlight 
standard,  shows  animals,  hoptoads,  dog,  horses,  lions, 
etc.,  jumping.  It  holds  interest  though  not  a  record 
breaker.  INTERESTING. 

JUMP  HORSE  JUMP.  Columbia — News  World  of  Sport. 
10m.  With  Ford  Bond  announcing,  this  collection  of 

library  clips  and  some  new  shots  winds  up  with  a 

punch  that  will  leave  the  audience  gasping.  Shots 

saw  steeplechasing  as  well  as  some  feet  devoted  to 
training  a  steeplechaser.  Clips  from  actual  races 
are  very  good,  very  well  edited  and  will  hold  any 
audience.  GOOD. 

LANGFORD-FLYNN  FIGHT.  Herman  Axelbank.  10m. 
Pictures  25  years  old  have  been  revived.  They  con¬ 
stitute  an  interesting  document,  but  are  badly  worn. 
Enough  to  tire  the  eyes  despite  interest  in  bout. 
Langford  was  not  given  much  chance  to  show  his 
style,  by  Flynn,  who  concentrated  on  holding,  but 

was  knocked  out  in  eighth  round,  his  jaw  broken. 
INTERESTING. 


Color  Travel 

BEAUTIFUL  BANFF  AND  LAKE  LOUISE.  MGM-Fitz- 
patrick — Travel  Talk.  10m.  This  is  beautiful,  inter¬ 
esting.  The  photography  is  excellent;  the  announc¬ 
ing  is  interesting,  never  obtrusive.  Nice  musical 
accompaniment  is  present  also.  Scene  is  town  of 
Banff,  Canada,  and  Lake  Louise,  summer  resort  in 
Canadian  Rockies.  VERY  GOOD. 

STREET  OF  MEMORIES.  Pizor-lmperial.  9m.  Pro¬ 
duced  in  color  process  known  as  Vericolor,  this  has 
color  only  to  recommend  it.  We  are  given  descrip¬ 
tion  of  historic  street  in  Mexican  section  of  Los 
Angeles,  uninteresting  and  saved  only  by  splashes  of 
color.  FAIR. 


T  ravel 

NORTH  OF  THE  SAHARA.  Hammer  Production.  10m. 
with  Tom  Terris,  “vagabond  director,”  announcing, 
this  is  only  fair  description  of  Morocco,  running  in 
runt  of  many  such.  Interesting  shots  of  chief  city, 
Marakeesh,  save  this  from  being  bad.  FAIR. 

PLAYGROUNDS.  Vitaphone — Our  Own  United  States. 

10m.  The  voice  of  James  Wallington  describes  an 
E.  M.  Newman  collection  of  motion  pictures  showing 
the  various  playgrounds  of  the  U.  S.,  including  such 
resorts  as  Virginia  Beach,  Pinehurst,  Jones  Beach, 
Coney  Island,  Palm  Springs,  Atlantic  City,  Saint 
Petersburg,  Miami,  Lake  Placid,  Old  Orchard  Beach. 
Once  again  the  famed  globe-trotter  proves  himself  a 
master  cinema  collector.  FINE. 


INDEX  TO  ADVERTISERS 


American  Heating  and  Ventilat¬ 


ing  Company  .  31 

Apex  Garage  .  28 

Berlo  Vending  Company  .  26 

Harry  Brodsky  Decorating  Co .  31 

Business  Machinery  Company  ...  31 
First  Division  Exchanges,  Inc. 

Front  Cover 

General  Register  Corporation  ....  42 
Hardwick  and  Magee  Company  . .  31 

Edwin  R.  Harris  .  31 

Horlacher  Delivery  Service  .  33 

Mascot  Pictures  .  6 

Metro-Goldwyn-Mayer 


Inside  Front,  Outside  Back  Covers 
National  Penn  Printing  Company  37 
National  Petroleum  Products  Co.  31 
National  Theatre  Supply  Co . 32 


Novelty  Scenic  Studios  .  31 

Paramount  Decorating  Company.  31 

Peerless  Distributing  Co . 42 

Geraldine  S.  Porter  .  32 

Quality  Premium  Distributors  31,  35 

RKO-Radio  Pictures  . 23,  29,  30 

Republic  Pictures  Corporation  ....  5 

Clem  Rizzo  .  22 

Sentry  Safety  Control  . 24,  26,  31 

S.  O.  S.  Corporation  .  32 

Edward  Sherman  .  27 

David  Supowitz  . 25,  31 

Thalheimer  and  Weitz  .  26 

20th  Century-Fox  . 11,  12,  13,  14 

Typhoon  Air  Conditioning  Co . 31 

United  Artists  . 19,  20 

Voigt  Decorative  Lighting  .  31 

Warner  Brothers  Pictures  . 3,  4 


TEN  POINTS.... 

On  Offset  Lithography 


rhro 


M^rofjrams 
Heralds 
A  Isa 

Commercial  Work 

• 

SPECIALIZING  IN 

Window 

Cards 

Posters 


1.  To  give  every  job  in  our  shop  personal  and 
prompt  attention  so  that  it  will  suitably  serve 
the  purpose  for  which  it  was  intended. 

2.  To  produce  each  job  as  economically  as 
possible  and  at  the  same  time  make  each  job 
perfect  printing. 

3.  To  keep  our  promises  about  delivery. 

4.  To  always  keep  in  mind  that  printing  is  but  a 

means  to  an  end - that  people  do  not  buy 

printing  but  buy  the  ‘‘results’’  that  printing  is 
intended  to  produce. 

5.  To  ask  ourselves  "Will  this  job  pay  the  exhibi¬ 
tor?”  “Can  we  suggest  a  better  way?”  "How 
can  we  save  the  exhibitor  money?" 

6.  To  realize  that  some  know  exac  tly  what  they 

want -  and  it  is  our  duty  to  give  it  to  them. 

7.  To  realize  that  some  do  not  know  much  about 
paper  stock,  proper  type  faces,  etc.,  and  it  is 
our  duty  to  give  them  the  very  best  advice  and 
workmanship  that  is  possible  for  our  shop  to 
produce. 

8.  To  study  the  needs  as  well  as  the  wants  of  each 
of  our  regular  customers  so  that  we  may  prove 
as  helpful  to  them  as  is  possible  not  only  in 
producing  good  printing  but  in  developing 
profitable  suggestions  and  ideas  for  them. 

9.  To  make  a  fair  profit  on  every  job  that  goes 
through  our  shop — and  to  accept  no  job  that 
does  not  permit  a  fair  and  reasonable  profit. 

10.  To  make  collections  promptly  so  that  we  may 
discount  our  bills;  thereby  keeping  our  busi¬ 
ness  in  a  healthy  condition,  so  that  our  custom¬ 
ers  will  not  have  to  help  pay  for  some  other 
customer’s  delinquency. 


National  Penn  Printing  Co. 

OSCAR  LIBROS  AL  BLOFSON  SIMON  LIBROS 

1233  VINE  STREET  •  PHILADELPHIA 


Nov  i t 35  pg.  38 

xVsk 


Norman  Lewis  .  .  Dave  Milgram  .  .  Harry 
Bubb  .  .  Daniel  Katlin  .  .  George  Rubens 
Harry  Hirsch  . .  Jack  Hexter  .  .  I.  Borowsky 
Eppie  Epstein  .  .  Harry  Perelman  .  .  Harry 
Dembow  .  .  Jay  Emanuel  .  .  Stanley 

Peters  .  .  C.  Ramsay  jr 


■  ■  about  the  sensational/  record-wrecking  runs 

at  their  theatres  of  our  Exploitation  Special  ■  ■ 


CALL  ME  CO-ED 

with  HELEN  FOSTER 

Don't  take  our  word  for  it . . .  Call  them ! 

LET  THEM  TELL  YOU^ 


// 


NEWS  FLASH! 

Wire  received  at  press  time 

that  CALL  ME  CO-ED 

broke  every  existing  record 
in  its  full  week  run  at 

COMERFORD'S 

Family  Theatre,  Scranton 


•  how  it  broke  records  in  every  spot  they  played! 

•  ho  w  they  'repeat  -  dated  "  it  within  two  weeks! 

•  how  their  patrons  were  satisfied  and  raved  about  it! 

•  how  word  of  mouth  publicity  built  it  to  full  week  runs! 

•  and  how  our  special  road  show  campaign  wowed  *em! 


Date  it  NOW— for  new  records l 


AND  HERE  ARE  TWO  MORE  SUGGESTED  MONEY  HITS .  .  . 


// 


GINGER  ROGERS 

ONE  OF  THE  BIGGEST  NAMES  IN  CURRENT  HITS  ...  IN 

A  Shriek  in  the  Night "  *  #/The  13th  Guest " 

PUT  THE  DIFFERENCE  IN  PRICE  INTO  EXPLOITATION! 


We*ll  sell  the  above  three  with  Unconditional  Guarantees! 


FIRST  DIVISION  • 


1240  Vine  Street,  Philadelphia 

Phone  LOCust  7880 


THE  PHILADELPHIA  EXHIBITOR 


39 


6-POINT  REVIEWS 


Who  made  it  .  .  .  Who’s  in  it  .  .  .  How 
good  it  is  .  .  .  Classified  for  adult  or  family 
trade  .  .  .  What  it  is  all  about  .  .  .  Length. 


CHESTERFIELD  j  GB 


False  Pretenses 


(3068) 


Family 
Comedy  Drama 
66m. 


Sidney  Blackmer,  Irene  Ware,  Russell  Hopton,  Betty 
Compson,  Ed  Gargan,  Lucy  Beaumont. 

Pleasant  programmer  that  would  have  meant 
more  if  the  name  division  had  been  a  little 
stronger,  “False  Pretenses’’  will  satisfy  neigh¬ 
borhoods.  The  heroine  makes  a  deal  to  crash 
high  society,  to  marry  a  wealthy  man,  repay 
those  who  invest  money  in  her  campaign.  Love 
enters  the  scene,  complications  arise ;  she  wins 
money  as  well  as  a  good  husband.  Running 
smoothly,  well  written,  with  an  interesting 
story,  with  Sidney  Blackmer,  Irene  Ware  turn¬ 
ing  in  good  performances,  this  is  nice  program 
where  stronger  cast  names  might  have  made 
it  rank  much  higher. 

Estimate:  Smart  inde  program. 


Murder  at 
Glen  Athol  (4037) 


Mystery 


Family 

Drama 

69m. 


John  Miljan,  Irene  Ware,  Betty  Blythe,  Barry  Norton, 
Oscar  Apfel,  Iris  Adrian,  Robert  Frazer,  Lew  Kelly,  Noel 
Madison. 

With  a  Clue  Club  novel,  a  story  that  should 
intrigue,  “Murder  at  Glen  Athol"  is  popular 
murder  mystery  stuff  that  shouldn’t  fail  to 
entertain.  Though  the  name  end  is  short, 
family  audiences  should  have  their  attention 
held.  Novelist,  detective  story  writer  Miljan 
is  thrust  into  a  triple  murder  mystery,  solves 
it,  bows  out  nicely  with  a  last  minute  twist 
unusual  for  mystery  stories.  Besides  clearing 
up  the  affair,  he  wins  the  girl.  Naturally,  sus¬ 
picion  falls  on  many  family  members,  but  all 
strings  are  taken  care  of.  Best  for  the  nabes 
or  dual  bills,  it  should  prove  interesting. 

Estimate:  Intriguing  mystery  metier. 


UNITED  ARTISTS 


The  Melody  Lingers  On  Drama 

95m. 

Josephine  Hutchinson,  John  Halliday,  George  Hous¬ 
ton,  Mona  Barrie,  Helen  Wursley,  Laura  Hope  Crews, 
William  Harrigan,  Walter  Kingsford,  David  Scott,  Ferdi¬ 
nand  Gottschalk,  Grace  Poggi,  Eddie  Conrad. 

A  woman’s  picture,  produced  with  such  depth 
that  it  is  bound  to  receive  more  than  favorable 
response  everywhere,  “The  Melody  Lingers 
On”  is  another  triumph  for  Messrs.  Small  and 
Goetz.  Tastefully  directed,  with  operatic 
snatches,  show  is  built  for  the  female  trade, 
telling  the  story  of  a  young  American  girl  who 
falls  in  love  with  a  famous  opera  singer  on 
leave.  Before  they  can  marry,  he  is  killed. 
The  boy  child  is  placed  in  a  convent,  with  the 
story  following  him  to  manhood,  adopted  by  a 
prominent  Italian  family.  The  mother  becomes 
a  prominent  pianist  follows  him  throughout, 
eventually  sees  him  becoming  an  operatic  star  in 
his  own  right.  Though  the  cast  lacks  big 
names,  it  has  been  well  decorated  with  feature 
characterizations.  A  picture  that  must  build  on 
word  of  mouth,  it  has  strong  possibilities  for 
showmen  who  like  to  sell. 

Estimate:  Strong  for  women. 


The  Morals  of 

Lupe  Velez,  Ian  Hunter,  Adrienne  Allen,  Noel  Madi¬ 
son. 

English  made,  equipped  with  some  American 
names  that  may  mean  something,  "The  Morals 
of  Marcus”  shapes  up  as  program  fare  than 
can  stand  selling.  Story  has  heroine  Velez  step¬ 
daughter,  running  away  from  a  harem,  hiding 
in  a  box,  being  found  by  an  English  bachelor, 
who  takes  her  to  that  country  with  him.  There, 
an  Englishwoman,  formerly  secretary  to  the 
hero,  who  divorced  her  husband  because  she 
loved  the  hero,  sees  that  the  heroine’s  presence 
won't  help  her  case,  tells  her  the  hero  loves 
her  only.  Heroine  then  goes  to  Paris  with 
another  man  who  promised  to  marry  her,  finds 
he  didn’t  mean  it,  sings  in  a  cafe,  is  found  by 
the  hero. 

Estimate:  Program. 


rCUS  Family 

(3502)  Dr7a3m! 


The  Passing  of  the  Adult 

Third  Floor  Back  (3510) 

Conrad  Veidt,  Renee  Ray,  Anna  Lee,  Frank  Cellier, 
John  Turnbull,  Cathleen  Nesbit.  Ronald  Wa-d,  Beatrix 
Lehrmmn,  Jack  Livesey,  Sara  Allgood. 

Adapted  from  the  play  by  Jerome  K.  Jerome, 
earlier  made  famous  on  the  stage  by  Forbes- 
Robertson,  GB  has  turned  out  an  allegorical 
presentation  bordering  on  the  melodramatic 
tops  for  “class”  houses.  With  little  appeal 
for  the  great  bulk  of  cinema  patrons,  this  deli¬ 
cately  contrived  play  tells  of  a  Christ-like 
Stranger  whose  fine  ability  to  understand  the 
problems  of  tlioe  about  him  sets  at  rest  the 
petty  antagonisms,  evil  purposes,  false  illusions 
obtaining  among  the  inhabitants  in  a  London 
“fashionable  boarding  house."  Conrad  Veidt, 
as  the  Stranger,  dominated  the  picture,  the  while 
allowing  Renee  Ray,  as  the  slavey,  in  particular, 
other  members  to  turn  in  almost  inspired  per¬ 
formances.  Picture  is,  nevertheless,  restricted 
to  adults  of  the  reflecting  type,  appreciating 
author's  more  subtle  references  and  meanings, 
adults  who  can  and  will  look  further  than 
superficial  narrative. 

Estimate:  Class  excellence. 


Transatlantic  Tunnel 


(3513) 


Family 

Melodrama 

94m. 


Richard  Dix,  Leslie  Banks,  Helen  Vinson,  Madge 
Evans,  Basil  Sidney,  C.  Aubrey  Smith,  Henry  Oscar, 
George  Arliss,  Walter  Huston,  Hilda  Trevelyan,  Cyril 
Raymond. 

Well  knowing  that  it  needed  a  giant  A-l  pic¬ 
ture  to  set  the  American  market  talking,  astute 
GB  producers  engaged  several  well  known 
American  names,  made  “Transatlantic  Tunnel,” 
telling  the  story  of  the  building  of  a  tunnel 
between  America  and  England.  In  an  expen¬ 
sive,  well  cast,  though  sometimes  heavily  dra¬ 
matic  production,  GB  shot  the  works,  with  the 
result  certain  to  make  an  impression.  Novelty 
bits  by  George  Arliss  as  the  English  premier, 
by  Walter  Huston  as  the  U.  S.  president,  attest 
to  the  care  taken  in  making  the  show.  Story 


tells  the  sacrifice,  struggle  in  building  the  tun¬ 
nel,  with  Richard  Dix  as  the  engineer.  Picture 
is  strong  on  the  detail,  good  on  the  melodra¬ 
matic  angles,  probably  the  best  yet  from  the  GB 
studios.  As  far  as  audience  appeal  is  con¬ 
cerned,  plugging  the  American  names  will  help; 
heavy  exploitation  on  the  transatlantic  tur.nel 
idea  should  assist  mightily.  All  in  all,  with 
such  a  production,  exhibitors  may  find  that  the 
show  mav  pass  the  excellent  impression  made 
by  GB’s  “39  Steps.” 

Estimate:  Impressive  job. 


COLUMBIA 


A  Feather  in  Her  Hat  Familv 

rama 
71m. 

Pauline  Lord,  Basil  Rathbone,  Louis  Hayward,  Wendy 
Barrie,  Billie  Burke,  Nydia  Westman,  Victor  Varconi, 
Thurston  Hall. 

Mother  love  drama,  taken  from  the  I.  A.  R. 
Wylie  novel,  “A  Feather  in  Her  Hat”  may 
build.  Mother  love,  sacrifice  angles  are  potent, 
cannot  fail  to  start  the  tears  coming.  Story  has 
Pauline  Lord  as  the  cockney  mother  wants  her 
son  to  be  a  gentleman.  She  hires  a  crippled 
war  veteran  (Basil  Rathbone)  to  help  educate 
the  son,  gives  the  boy  her  life’s  savings  to  start 
him  off,  seeks  to  make  him  believe  he  is  not 
her  boy  but  the  son  of  a  famous  actress.  He 
becomes  successful  but  does  not  give  her  up. 
Mother  dies  as  son  becomes  a  success.  Teary, 
generally  moving  at  a  slow  pace,  the  picture  has 
been  sympathetically  handled  throughout. 

Estimate:  Strong  on  women’s  angle. 


Grand  Exit  (6015)  Melodrama 

67m. 

Edmund  Lowe,  Ann  Sothern,  Onslow  Stevens,  Robert 
Middlemas,  Addison  Richards,  Edward  Van  Sloan,  Wryley 
Birch. 

Routine  mystery  melodrama,  with  the  hero  an 
investigator  for  an  insurance  company  which 
wants  to  find  out  about  certain  big  fires,  “Grand 
Exit"  is  program  entertainment  that  may 
appeal.  The  usual  Columbia  treatment,  neat 
direction,  a  good  script,  etc.,  make  a  familiar 
background  seem  almost  fresh.  For  neighbor¬ 
hoods,  fire  scenes,  etc.,  will  generally  suffice. 
Hero  and  his  assistant,  investigate,  find  the 
heroine  on  the  spot  at  many  fires,  suspect  her, 
eventually  solve  the  mystery.  For  the  average 
run,  this  should  prove  okay. 

Estimate:  Program. 


The  Ca  se  of  the 

Missing  Man  (6034) 


Family 

Melodrama 

58m. 


Roger  Pryor,  Joan  Perry,  Thurston  Hall,  Arthur  Hohl, 
Georae  McKay,  Tommy  Dugan,  James  Burke,  Arthur 
Rcnkin. 

Program  melodrama  suitable  for  twin  bills, 
dish  nights,  “The  Case  of  the  Missing  Man” 
is  familiar,  too  weak  in  casting  to  attract  atten¬ 
tion.  Hero  is  a  newspaper  reporter  who  quits 
to  take  shots  of  people  on  the  street,  selling 
them  to  those  photographed.  He  snaps  a  hold¬ 
up,  gets  involved  with  crooks  who  want  the 
photo  destroyed,  is  threatened,  eventually  winds 
up  with  the  No.  1  crook  being  captured.  A  type 
that  is  done  as  well,  even  better  by  indepen¬ 
dents,  the  show  is  just  another  entrant. 

Estimate:  Double  feature  stuff. 


40 


THE  PHILADELPHIA  EXHIBITOR 


FIRST  NATIONAL 


I  Found  Stella  Parish  (958)  Drama 

74m. 

Kay  Francis,  Ian  Hunter,  Sybil  Jason,  Paul  Lukas, 
Jessie  Ralph,  Harry  Beresford,  Clyde  Cook,  Lotus  Lui, 
Eily  Malyon,  Elsa  Buchanan,  Joe  Sawyer,  Joseph  Cre- 
han,  Eddie  Acuff,  Hugh  Huntley. 

With  Kay  Francis’  draw,  with  added  interest 
present  in  Warners’  child  star  Sybil  Jason,  with 
the  mother  love-sacrifice  angle,  “I  Found  Stella 
Parish”  should  attract  women,  should  be  re¬ 
sponsible  for  an  attractive  gross.  As  a  famous 
actress  with  a  secret  past,  Miss  Francis  has  a 
heavy  dramatic  role,  plays  it  to  the  hilt.  Yarn 
has  her  as  the  star,  who,  unknown  to  all,  has 
gone  to  prison  for  a  murder  of  which  she  was 
not  guilty,  has  a  child  as  well.  A  reporter 
learns  the  real  truth  too  late  to  prevent  his 
story  from  being  used.  Discovered,  publicized, 
the  actress  finally  drops  into  burlesque  then 
makes  good  again  with  Paul  Lukas’  aid.  Nicely 
handled,  certain  to  please  the  women,  it  should 
be  well  received. 

Estimate:  Strong  drama. 


The  Murder  of 
Dr.  Harrigan  ( - ) 


Family 
Mystery  Drama 
66m. 


Kay  Linaker,  Ricardo  Cortez,  Mary  Astor,  Frank 
Reicher,  Mary  Treen,  John  Eldredge,  Johnny  Arthur, 
Don  Barclay,  Joan  Blair,  Martha  Tibbetts. 


For  murder  mystery  advocates  this  program 
effort  should  provide  sufficient  interest.  To 
obtain  a  new  anaesthesia  formula,  a  murder  is 
committed  amidst  a  hospital  background. 
Nurses,  doctors,  comedy  detectives  are  included 
with  interne  Cortez  solving  the  mystery.  Hero¬ 
ine  Kay  Linaker,  a  new  face,  as  head  nurse,  is 
suitable,  will  probably  show  more  in  later  roles. 
Houses  whose  patrons  like  mystery  murder 
stuff  will  find  this  generally  satisfactory  in  the 
program  division. 


Estimate:  Program. 


MASCOT 


Confidential  Melodrama 

66m. 

Donald  Cook,  Evalyn  Knapp,  Warren  Hymer,  J.  Carrol 
Naish,  Herbert  Rawlinson,  Theodore  Von  Eltz,  Morgan 
Wallace. 

With  a  competent  cast,  interesting  G-Man 
plot,  good  direction,  photography,  some  shoot¬ 
ing,  a  slam  bang  finish  fight  between  villain 
and  hero — this  is  another  smooth  Mascot  pro¬ 
grammer.  With  some  minor  lapses,  picture 
holds  audience  interest  to  the  finish.  Donald 
Cook  is  the  G-Man ;  his  pal  in  the  service  is 
killed  breaking  up  a  nationwide  vice  ring.  Badly 
shaken,  Cook  pursues  the  ring  with  renewed 
ardor,  to  find  the  killer,  whom  he  knows  but 
needs  evidence  to  bring  before  law.  He  finds 
evidence,  captures  chief  figure  in  gang,  and  in 
fierce  fight  with  killer, — a  minor  but  vicious 
gunman — finishes  task.  Minor  romance  is  pro¬ 
vided  by  Evalyn  Knapp  as  bookkeeper  in  the 
ring — albeit  innocent — with  whom  Cook  falls 
in  love. 

Estimate:  Good  program. 


METRO 


A  Night  at  the  Opera 

(644) 


Family 

Farce 

94m. 


Grcucho,  Chico,  Harpo  Marx,  Kitty  Carlisle,  Allan 
Jones,  Siegfeid  Rumann,  Walter  King,  Margaret  Dumont, 
Edward  Keane,  Robert  Emmett  O'Connor. 

Smart  Metro  showmen  took  no  chances  with 
their  first  Marx  number,  paid  plenty  attention 
to  all  departments,  didn't  rush  production — with 
the  result  a  knockout  farce  that  will  help 
exhibitors  forget  that  the  last  Marx  brothers 
production  didn’t.  "A  Night  at  the  Opera” 
will  again  make  the  trio  (the  fourth  brother 
isn’t  present)  America’s  No.  1  men  in  their 
department,  will  provide  plenty  work  for  ticket 
registers.  Not  content  merely  with  the  Marx 
draw,  Metro  supplied  straight  operatic  numbers, 
a  swell  script,  dances,  etc.  Plot  has  Groucho 
promoting  the  hero,  heroine  into  opera,  with 
many  complications.  Everything  Marx  broth¬ 
ers  fans  want  is  present.  Result  is  without  a 
doubt. 

Estimate:  Cleanup. 


Family 

Rendezvous  (529)  Mystery  Drama 

100m. 

William  Powell,  Rosalind  Russell,  Binnie  Barnes, 
Lionel  Atwill,  Cesar  Romero,  Samuel  S.  Hinds,  Henry 
Stephenson,  Frank  Reicher,  Charles  Grapewin,  Leonard 
Mudie,  Howard  Hickman,  Charles  Trowbridge. 

This  has  the  thrills,  the  shooting,  authentic 
atmosphere  needed  to  hold  audience  interest.  A 
slightly  muddled  version  of  war-time  counter¬ 
espionage  in  this  country,  it  has  close  cropped 
mysterious,  gutteral  Germans,  sneaky  Russians. 
William  Powell  is  U.  S.  code  expert  who  takes 
over  job,  ferrets  out  a  spy  ring,  worms  his 
way  out  of  tight  spot  in  fighting  climax.  Rosa¬ 
lind  Russell  supplies  wit  in  banter  with  Powell 
— two  make  war  a  merry  business.  Quite  inter¬ 
esting  are  methods  used  by  spys,  mostly  in 
transmission,  as  well  as  efforts  made  by  our 
counter-espionage  forces. 

Estimate:  Good  spy  program. 


PARAMOUNT 


Family 

Ship  Cafe  (3520)  Comedy  Drama 

74m. 

Carl  Brisson,  Arline  Judge,  Mady  Christians,  William 
Frawley,  Eddie  Davis,  Inez  Courtney,  Grant  Withers, 
Harry  Woods,  Irving  Bacon,  Hedda  Hopper,  Fred  Warren. 

That  Paramount’s  Carl  Brisson  has  failed 
to  become  a  big  money  maker  is  not  his  fault. 
Choice  of  material,  generally,  has  not  indicated 
his  true  possibilities.  In  “Ship  Cafe”  he  is  a 
stoker  who  rises  to  a  choice  spot  as  a  singer  in 
a  cafe,  sponsored  by  a  countess,  front  page  con¬ 
scious.  Hero  attracts  the  heroine,  an  enter¬ 
tainer  in  the  cafe,  who  falls  hard,  thinks  he  is 
going  highbrow,  later  wins  him.  He  goes  back 
to  the  ship  as  second  mate.  With  several  good 
songs,  “Just  Change  Your  Mind,”  “I  Won’t 
Take  No  for  an  Answer,”  with  a  light  touch 
throughout,  the  picture  is  program  that  will 
have  to  depend  on  Brisson’s  draw. 

Estimate:  Depends  on  Brisson. 


What  Do  You  Think? 

It  is  the  aim  of  this  publication  to  give  its  readers 
every  possible  service.  Revision  of  the  page  is  an 
attempt  to  offer  a  concise  reviewing  form  that  will 
help  every  exhibitor.  Your  suggestions  and  criticisms 
are  welcomed.  Write  in  now  and  tell  us  whether 
you  like  this  or  not. 


>  REPUBLIC  1 


A  $1 ,000  a  Minute 

(3532) 


Family 

Comedy 

72m. 


Roger  Pryor,  Leila  Hyams,  Edward  Brophy,  Edgar 
Kennedy,  Purnell  Pratt.  William  Austin,  Morgan  Wal¬ 
lace.  Sterling  Halloway,  Herman  Bing,  Arthur  Hoyt, 
Gearge  Hayes,  Franklyn  Pangborn,  Spencer  Charters, 
Prince. 


Republic’s  Nat  Levine  wisely  chose  a  good 
story,  cast  it  well,  turned  out  an  ace  comedy 
that  will  have  no  trouble  at  all  making  custom¬ 
ers  shout  its  praises.  Packing  plenty  comedy 
names,  the  yarn,  which  sees  the  hero  betting 
he  can  spend  $1,000  per  minute  for  a  day, 
with  his  cut  $10,000  if  he  does,  is  interesting, 
has  been  breezily  handled,  will  keep  any  audi¬ 
ence  interested.  Best  Levine  bet  was  in  casting 
the  show  with  feature  comedians  who  contribute 
bits  that  shine  throughout.  Though  the  cast 
has  no  brilliant  star,  the  net  result  is  far  more 
satisfactory  than  many  shows  in  which  re¬ 
nowned  satellites  shine.  Exhibitors  who  sell 
satisfaction  have  more  than  their  money’s 
worth  here.  , 


Estimate:  Okay  job. 


Racing  Luck  (3547)  Action  Drama 

56m. 

Bill  Boyd,  Barbara  Worth,  George  Ernest,  Esther 
Muir,  Ernest  Hilliard,  Onest  Conley,  Ben  Hall,  Dick 
Curtis,  Ted  Caskey. 

Program  race  track  meller,  this  settles  down 
into  a  typical  race  track  story.  Hero  Bill  Boyd 
is  voted  off  the  track  when  an  opposing  race- 
man  dopes  his  horse.  Bill  takes  horse,  buys  an¬ 
other  nag  with  sore  feet  about  to  be  shot,  leaves. 
Heroine’s  young  brother  brings  hero,  heroine 
together,  with  trio  sticking  together.  As  the 
big  race  nears,  crooks  start  a  fire,  cause  the 
first  horse’s  death.  In  the  big  race,  hero  Boyd’s 
entrant  (the  one  with  the  sore  feet,  now  okay) 
comes  in  second,  but  is  rated  first  when  the 
crooks  are  discovered  having  painted  one  horse 
to  appear  like  another. 

Estimate:  Routine  race  track. 


RADIO 


To  Beat  the  Band  (607)  Fare. 

67m. 

Hugh  Herbert.  Helen  Broderick,  Roger  Pryor,  Eric 
Blore,  Fred  Keating,  Phyllis  Brooks,  Evelyn  Poe,  R~y 
Mayer,  Johnny  Mercer,  Joy  Hodges,  California  Collegians. 

What  apparently  was  a  good  idea  was  muffed 
somewhere  in  the  making  with  the  net  result 
a  picture  with  some  good  spots  but  with  players 
handicapped.  Mostly  affected  that  way  is  come¬ 
dian  Hugh  Herbert  as  a  gentleman  who  is  left 
many  millions  providing  he  marries  a  widow  in 
three  days.  Complications  see  him  marrying 
off  the  heroine  to  the  hero  who  intends  to  be 
a  suicide.  Latter,  too,  falls  in  love,  another 
woman  sets  her  trap  for  Herbert,  marries 
him,  with  the  wealthy  aunt  supposed  to  be  dead 
turning  up  alive.  Intermingled  are  specialties, 
music,  some  funny  moments,  but  the  last  an¬ 
alysis  finds  the  show  lacking. 

Estimate:  Weak  program. 


if  -  /-is 


r 


THE  PHILADELPHIA  EXHIBITOR 


41 


UNIVERSAL 


His  Night  Out  (9021)  Comedy  Drama 

72m. 

Edward  Everett  Horton,  Irene  Hervey,  Robert  McWade, 
Jack  La  Rue,  Willard  Robertson,  Oscar  Apfel,  Lola  Lane, 
Jack  Norton,  Billy  Burrud,  Rolloy  Lloyd,  Theodore  von 
Eltz,  Eddie  Chandler,  Clara  Kimball  Young,  Jack 
Mulhall. 

With  expert  comedian  Edward  Everett  Hor¬ 
ton  leading  the  way,  backed  by  an  ace  cast. 
“His  Night  Out’’  has  the  essentials,  has  been 
well  produced,  is  handicapped  only  because  the 
name  division  is  all  feature-player,  no  star. 
Picture  should  build  on  word  of  mouth.  In  the 
entertainment  division,  the  show  is  A-l,  with 
Horton  as  the  timid  soul  clerk,  who  finding  he 
has  only  three  months  to  live,  takes  the  blame 
when  he  thinks  the  heroine  is  responsible  for  a 
theft,  eventually  proves  a  hero  when  the 
$100,000  bonds  that  were  stolen  are  recovered 
through  him.  Well  cast,  certain  to  please,  show 
will  probably  find  most  favor  in  the  nabes. 

Estimate:  Good  laugh  program. 


WARNERS 


Frisco  Kid  (907)  Melodrama 

78m. 

James  Cagney,  Margaret  Lindsay,  Ricardo  Cortez, 
Lili  Damita,  Donald  Woods,  Barton  MacLane,  George  E. 
Stone,  Joe  King,  Addison  Richards,  Robert  McWade, 
Fred  Kohler,  John  Wray. 

Again  a  Barbary  Coast  background  makes  its 
way  into  pictures.  Backed  by  James  Cagney, 
ace  Warner  casting,  "Frisco  Kid”  emerges  as  a 
melodrama  that  will  not  only  do  top  Cagney 
business  but  which  will  build  on  its  own.  As 
the  hero,  he  is  shanghaied,  escapes,  teams  with 
a  fearless  newspaper  crusader,  who  works  for 
the  daughter  of  the  murdered  owner.  Together 
they  rout  the  crooked  element,  clean  up  the 
dives,  with  the  vigilants  helping  them  in  the 
final  fadeout.  Melodrama  all  the  way,  it  calls 
for  sensational  selling,  will  hold  up  anywhere. 
Cagney  gets  away  from  his  usual  type,  turns 
in  a  swell  performance,  aided  by  a  great  feature 
lineup. 

Estimate:  Ace  meller. 


Three  Kids  _  ,  F*mi|y 

and  a  Queen  (9023)  Com'dy  D£”* 

May  Robson,  Henry  Armetta,  Charlotte  Henry, 
Frankie  Darro,  William  Burrud,  Herman  Bing,  Lillian 
Harmer,  John  Miljan,  William  Benedict,  Lawrence  Grant, 
Hedda  Hopper,  Noel  Madison,  Hale  Hamilton,  Tom 
Dugan,  Henry  Kolker. 

Universal  has  set  for  itself  a  high  standard 
as  family  pictures  are  concerned  in  “Three  Kids 
and  a  Queen."  Directed  with  a  sympathetic  eye, 
this  comedy  drama  has  heart  throbs,  feminine 
appeal,  in  fact  everything  the  exhibitor  cater¬ 
ing  to  family  trade  needs.  Best  performances 
are  by  Henry  Armetta  as  the  barber  who  adopts 
many  kids ;  by  May  Robson  as  tbe  wealthy 
eccentric  old  woman  who  becomes  the  head 
of  the  household.  Mixed  in  is  a  kidnapping 
attempt,  plentiful  good  characterizations  by 
many  kids,  good  comedians.  Ideal  for  family 
entertainment  it  should  bring  much  satisfaction 
although  the  marquee  may  be  a  trifle  short  on 
what  is  needed.  As  far  as  entertainment  goes, 
however,  this  will  do  aplenty. 

Estimate:  Ideal  family  picture. 


Remember  Last  Famiiv 

Night?  (9011)  DSr 

Edward  Arnold,  Constance  Cummings,  Sally  Eilers, 
Robert  Young,  Robert  Armstrong,  Gregory  Ratoff,  Regin¬ 
ald  Denny,  Monroe  Owsley,  George  Meeker,  Ed  Brophy, 
Jack  LaRue,  Gustav  Von  Seyffertitz,  Louis  Henry,  Arthur 
Treacher,  Rafaele  Ottiano,  E.  E.  Clive,  Fran  Reicher. 

Universal  apparently  wanted  to  produce  a 
mystery  drama  to  end  mystery  dramas,  has  al¬ 
most  accomplished  that  in  a  star-studded,  fea¬ 
ture-studded  comedy  mystery  murder  drama, 
strong  on  comedy,  suspense,  murders.  Stand¬ 
out  performance  by  “Diamond  Jim’s”  Edward 
Arnold  is  tops.  With  the  cast  named  above, 
selling  is  immensely  strong  along  all  lines. 
Yarn  itself  begins  with  a  murder,  includes 
plenty  more,  including,  as  well  a  comedy  angle. 
James  Whale’s  direction  keeps  the  thing  mov¬ 
ing.  Picture,  backed  by  strong  selling,  will 
build  by  word  of  mouth  as  word  gets  around 
that  there  is  something  new  in  the  murder- 
mystery-comedy  field.  Universal  didn’t  spare 
the  sheckels  in  the  production,  turned  out  a  first 
rate  job. 

Estimate:  Topnotch. 


Moonlight  on  the  Prairie 

(928) 


Family 

Western 

60m. 


Dick  Foran,  Herbert  Heywood,  Sheila  Mannors,  Ronnie 
Crosby,  George  E.  Stone,  Dickie  Jones,  Joe  Sauer,  Robert 
Barratt. 

Warners’  first  western  in  the  1935-1936  year 
brings  forth  a  likely  western  favorite  but  his 
draw  will  have  to  depend  upon  his  future  pic¬ 
tures.  Foran  acts,  sings,  rides  well  but  is 
handicapped  by  a  script  which  has  been  bet¬ 
tered  by  many  westerns  from  indes.  Hero 
Foran  saves  the  widow,  her  child  from  schem¬ 
ers,  gets  back  the  ranch  from  the  gang,  sings 
two  numbers.  Equipped  with  some  familiar 
Warner  faces,  "Moonlight  on  the  Prairie”  will 
generally  satisfy  but  won’t  send  western  fans 
out  raving. 

Estimate:  Fair. 


20th  CENTURY-FOX 


Charlie  Chan's  Secret 
( - ) 


Family 
Mystery  Drama 
72m. 


Warner  Oland,  Henrietta  Crosman,  Edward  Trevor, 
Charles  Quigley,  Rosina  Lawrence,  Astrid  Allwyn,  Her¬ 
bert  Mundin,  Arthur  Edmund  Carewe,  Francis  Ford, 
Egon  Brecher,  Gloria  Roy. 

Newest  entrant  in  the  long  Chan  succession 
will  hold  its  head  as  high  as  the  others  where 
they  like  the  wily  Oriental.  Chan  is  selected  to 
find  a  missing  heir,  who  turns  up  later,  is  mur¬ 
dered.  Picture’s  remainder  is  devoted  to  unrav¬ 
elling  the  mystery  with  Chan  turning  in  the  well 
known  job.  Well  produced  along  the  Chan 
manner,  with  good  individual  performances, 
this  can’t  help  but  do  as  well  as  the  other 
Chans. 


Estimate:  Good  Chan. 


Metropolitan  (618)  Musical 

79m. 

Lawrence  Tibbett,  Virginii  Bruce,  Alice  Brady,  Cesar 
Romero,  Thurston  Hall,  Luis  Alberni,  George  Marion. 
Sr.,  Adrian  Rosley,  Christian  Rub,  Ruth  Donnelly, 
Franklyn  Ardell,  Etienne  Girardot,  Jessie  Ralph. 

Tops  in  class  entertainment  this  deserves 
pushing  for  mass,  with  emphasis  for  the  women 
on  Tibbett ;  for  music  lovers  on  the  magnifi¬ 
cent  music.  Tibbett  displays  his  splendid  voice 
to  best  advantage  here ;  Virginia  Bruce  is  ut¬ 


terly  beautiful.  George  Marion,  Sr.,  Luis  Al¬ 
berni  supply  some  Italian  dialect  comedy ;  Alice 
Brady  is  competent ;  cast,  settings,  photography, 
direction  are  irreproachable.  Tibbett  is  shown 
as  a  minor  singer  at  Metropolitan  who  receives 
chance  to  be  star  in  rival  opera,  formed  by 
Alice  Brady,  disgruntled  at  her  own  treatment 
by  Metropolitan.  Only  by  constantly  hum¬ 
bling  self  Tibbett  maintains  self  in  Brady’s 
favor.  Finally,  the  temperamental  Miss  Brady 
explodes,  leaves  new  opera  company  in  lurch 
on  opening  eve.  Singer,  Virginia  Bruce,  in  love 
with  Tibbett,  turns  out  to  be  heiress  trying  to 
make  good  incognito.  She  signs  checks.  Then 
show  goes  on. 

Estimate:  Tops  in  class. 


Thanks  a  Million  (617)  Musical 

87m. 

Dick  Powell,  Ann  Dvorak,  Patsy  Kelly,  Fred  Allen, 
Paul  Whiteman  and  band,  Rubinoff,  Ray  Walburn,  Yacht 
Club  Boys,  Benny  Baker,  Alan  Dinehart,  Andrew  Tombes, 
Paul  Harvey,  Edwin  Maxwell,  Charles  Richman. 

Second  release  on  the  20th  Century-Fox 
schedule  from  Darryl  Zanuck,  it  will  be  No. 
1  without  a  question  when  the  grosses  roll  in. 
Backed  by  names,  swell  comedy,  good  singing, 
ace  direction,  “Thanks  a  Million”  is  reason  for 
just  that.  Fred  Allen  heads  a  troupe  stranded 
in  a  small  town,  decides  to  ballyhoo  for  a  gube- 
natorial  candidate  who  likes  to  drink.  When 
the  candidate  overdoes  it,  Singer  Powell  is 
substituted,  wins  the  election  after  complica¬ 
tions.  Producer  Zanuck  shot  the  works  on  the 
show  with  an  aggregation  that  will  provide  a 
circus  for  showmen.  Built  for  mass  appeal,  a 
natural  from  the  biggest  de  luxer  down  to  the 
lowest  run,  “Thanks  a  Million”  is  a  real  for 
Thanksgiving,  a  showmen’s  show,  an  audience 
picture. 

Estimate:  No.  1  dough  show. 


The  Man  Who  Broke  the  _  Family 

D  I  ,  ti  .  r  I  Comedy  Drama 

Bank  at  Monte  Larlo  71m 

Ronald  Colman,  Joan  Bennett,  Colin  Clive,  Nigel 
Bruce,  Montagu  Love,  Frank  Reicher,  Ferdinand 
Gottschalk,  Charles  Fallon. 

With  Colman  in  the  type  characterization 
which  helped  build  him,  with  an  ace  Zanuck 
production,  “The  Man  Who  Broke  the  Bank 
at  Monte  Carlo”  will  prove  more  trouble  for 
the  marquees  than  for  the  box  office.  As  a 
Russian  royal  refugee  who  wins  a  lot  at  Monte 
Carlo,  then  quits,  with  the  winnings,  Colman  is 
tops.  Heroine  Bennett,  her  brother,  are  sent 
after  him  to  get  him  back  to  play.  Colman  falls 
for  her,  refuses  to  believe  she  is  interested  in 
him  just  to  get  him  to  the  tables.  The  girl 
loves  him,  realizes  too  late  to  prevent  his  re¬ 
turning,  losing  all.  Picture  then  has  a  bright 
ending  that  will  prove  satisfactory.  Well  di¬ 
rected,  suitable  not  only  for  Colman  fans  but 
all  others,  this  should  do  satisfactorily,  despite 
the  marquee  length  handicap. 

Estimate:  Good  number. 

(See  next  page) 


EXPERTS . . . 

in  every  field 

of 

theatre  design 

and 

maintenance  will  be 

found  listed  on 

the 

BKADY  REFERENCE 

PACES 

42 


THE  PHILADELPHIA  EXHIBITOR 


PEERLESS 

Distributing  Co. 

1321  Vine  Street,  Phila. 


NOW  RELEASING 


fe 

at 


LUPE  VELEZ 

Jean 
Hersholt 


JOHN  HOLLAND 


Also 


// 


SKY  DEVILS" 


SPENCER  TRACY 
ANN  DVORAK 


"FRONT  PAOF"  patobrien, 

'  I  I  MVJL  FRANK  McHUGH 

MARY  BRIAN  -  ADOLPHE  MENJOU 


"SCARFACE" 


PAUL  MUNI 
GEORGE  RAFT 


"HELL’S  ANGELS"  EAN 


HARLOW 


And:- 


MACK  SENNETT  JS&Effc 


Phone:  RITtenhouse  4595 


STATE  RIGHTS 


His  Fighting  Blood  Family 

a  a  Action  Drama 

(Ambassador)  60m. 

Kermit  Maynard,  Polly  Ann  Young,  Paul  Fix,  Ted 
Adams,  Joseph  Girard,  Ben  Hendricks,  Jr.,  Frank  LaRue. 

Up  to  the  high  standard  set  in  other  Kermit 
Maynard  pictures,  this  is  primarily  concerned 
with  the  love  of  the  hero  for  his  brother.  The 
latter  gets  into  a  scrape,  with  Maynard  going 
to  jail  for  the  crime.  He  is  released  when  the 
real  criminal  is  found,  then  joins  the  mounties. 
Later,  the  brother,  having  joined  a  gang,  sus¬ 
pected  of  murder,  eventually  gives  his  own  life 
to  save  the  hero’s.  Nicely  photographed,  with 
some  songs,  the  picture  will  satisfy  any  out¬ 
door  loving  audience. 

Estimate:  Well  done. 


Valley  of 

Wanted  Men  (Conn) 


Family 
Action  Drama 
62m. 


Fr-nkie  Darro,  Rue  Layton,  Roy  Mason,  Russell 
Hopton,  Grant  Withers,  Walter  Miller,  Paul  Fix,  Snow¬ 
flake,  Frank  Rice,  William  Gould,  Al  Bridges. 

Boasting  fast  action,  a  fearless  hero,  plenti¬ 
ful  appeal  “Valley  of  Wanted  Men”  is  top- 
notch  for  blood,  thunder  houses.  The  hero, 
wrongly  convicted,  escapes  with  two  other  con¬ 
victs,  eventually  gets  the  real  criminal,  clears 
his  name,  wins  the  girl.  Befor  all  this  hap¬ 
pens,  however,  sheriff,  rangers,  others  are  in¬ 
volved.  Result  is  a  show  that  will  have  no 
trouble  convincing  action  lovers  they  will  be 
satisfied. 


Estimate:  Satisfactory  action. 


MASTERPIECE 


Night  Club  Queen  Adult 

J  Drama 

(Olympic)  64m. 

Mary  Clare,  Lewis  Casson,  Lewis  Shaw,  Jane  Carr, 
Merle  Tottenham,  Dusilla  Willis,  Syd  Crossley,  Felix 
Aymer. 

This  British  importation,  although  dealing 
with  lower  level  night  club,  presents  certain 
novelties  which  overcome  a  somewhat  inferior 
technical  treatment.  A  barrister’s  wife  is 
charged  with  murder  in  a  club  where  she  reigns 
as  queen.  With  story  told  by  flashbacks  by 
invalid  husband  from  a  rail  accident  through 
the  time  when  the  wife,  incognito,  tried  to  boost 
the  family  income,  it  is  dramatically  presented 
with  love  interest  furnished  by  the  son  and  the 
club’s  star  singer.  Restricted  because  it  lacks 
names  for  this  side,  it  should  be  sellable  for 
double  feature  programs. 

Estimate:  Slow. 


Family 

No  Man's  Range  (Supreme)  Western 

60m. 

Bob  Steele,  Roberta  Gale,  Buck  Conners,  Charles  K. 
French,  Earl  Dwire,  Jack  Rockwell,  Roger  Williams. 

First  in  the  new  1935-1936  series,  “No  Man’s 
Range”  is  another  reason  why  western  hero 
Bob  Steele  is  coming  along  fast  to  a  premiere 
place  in  open  air  ranks.  Well  photographed, 
well  paced  with  shooting,  fights,  a  slight  ro¬ 
mantic  touch,  the  picture  has  Steele  as  a  step¬ 
son  coming  to  claim  an  inheritance,  getting 
involved  in  a  fight  for  land.  Eventually  he 
cleans  out  the  bad  ’uns,  rescues  his  stepfather 
from  them,  saves  the  day,  wins  the  girl.  With 
no  slow  moments,  it  should  suit  any  house  play¬ 
ing  westerns. 

Estimate:  Good  Steele. 


The  Live  Wire  „  .  £amily 

Action  Drama 
(Commodore)  60m. 

Richard  Talmadge,  Alberta  Vaughn,  George  Walsh, 
Charles  K.  French,  Martin  Turner,  Jimmy  Aubrey. 

With  a  sea  background,  with  mutiny,  a  ship¬ 
wreck,  this  latest  Talmadge  has  everything 
needed  to  satisfy  neighborhood  action  fans.  A 
captain,  crew  set  out  for  hidden  treasure.  The 
captain’s  daughter  is  a  stowaway.  Thanks  to 
Richard  Talmadge,  however,  not  only  is  the 
treasure  gained,  the  heavy  defeated,  but 
romance  arrives,  duly  recognized.  Those  who 
like  Talmadge  will  find  him  at  his  best  sur¬ 
rounded  by  a  cast  which  includes  George 
Walsh,  one  time  hero  in  his  own  right. 

Estimate:  Fast  moving  inde  meller. 


Wild  Mustang  (Commodore)  Western 

61m. 

Harry  Carey,  Del  Gordon,  Barbara  Fritchie,  George 
Cheeseboro,  Chuck  Morrison,  Robert  Kortman,  Katherine 
Johns. 

In  his  new  series,  western  hero  Harry  Carey, 
illustrates  that  he  can  still  rank  with  the  best 
open  air  stars.  “Wild  Mustang”  is  another 
reason  to  believe  that  the  silent  days’  hero  is  a 
No.  1  western  name.  As  a  sheriff  brought  from 
retirement  because  a  gang  is  on  the  rampage, 
Carey  is  at  his  best.  When  his  son  is  captured, 
branded  by  the  gang,  hero  Carey  gets  on  the 
job,  cleans  them  out.  Involved  are  some  slight 
romance  touches  which  don’t  interfere  with  the 
hard  riding,  good  action. 

Estimate:  Good  Carey. 


The  smart  theatre  owner  will  find  listed 
here  numerous  services  which  will 
interest  him  during  the  successful 
operation  of  his  showhouse.  Each  com¬ 
pany  is  an  authority  in  its  field  and 
through  long  experience  has  proved 
reliable  and  trustworthy. 

Tell  Our  Advertisers 
You  Saw  It  In 

The  Philadelphia 
Exhibitor 


THE  G-MAN  OF  YOUR  BOX-OFFICE 


Prevent  losses  that  can¬ 
not  be  measured.  Install  a 
Genister  machine  NOW! 


GENERAL  REGISTER  CORPORATION 

1540  Broadway,  New  York,  N.  Y. 


INTRODUCING 
THE  NEW  IMPROVED 
CHECK-UP - 

REVISED  BECAUSE  GRATEFUL 
READERS  REQUESTED  SLIGHT 
CHANGES  TO  MEET  THEIR 
COMPLETE  BOOKING  NEEDS 
. .  NOW  A  COMPLETE  RECORD 
OF  A  12-MONTHS  PERIOD 


. 


THE  CHECK-UP 


The  best  reference  department  in  the  industry  .  .  . 
Concise  and  up-to-date  .  .  .  Placing  at  the  exhibitor’s 
fingertips  all  he  needs  to  know  about  each  picture. 


Included  are  production  number,  whether  adult  or 
family  appeal,  title,  type  of  picture,  cast,  estimate  as 
oarried  In  6-Pt.  Review,  running  time  and  when  reviewed. 
For  example:  508— A— EVELYN  PRENTICE— MD— 
Myrna  Loy,  William  Powell,  Una  Merkel,  Isabel  Jewell, 
Cora  Sue  Collins,  Jack  Mulhall — All  Powell-Loy — 78m 
— Nov.  means  production  number  Is  508,  story  Is  of 
adult  appeal  rather  than  family,  title  Is  Evelyn  Prentice, 
it  Is  a  melodrama  (MD),  cast  has  five  stars  and  featured 
leads,  estimate  called  It  All  Powell-Loy,  it  runs  78 
minutes  and  it  was  reviewed  in  November.  Pictures 


Published  Every  Issue 


KEY  TO  TYPE  OF  PICTURE 


AD — Action  Drama 
C — Comedy 
CD — Comedy  Drama 
COD — Costume  Drama 
CL — Classical  Drama 
D — Drama 
F — Farce 


MD — Melodrama 
MU — Musical 
MY — Mystery 
0 — Operetta 
RD — Realistic  Drama 
SP — Spectacle 
W — Western 


listed  are  playing  currently,  about  to  be  released  or  In 
production  stage.  As  new  information  is  gained,  it  will 
be  added.  This  department  will  appear  In  each  issue. 
Save  all  issues  to  keep  a  complete  file  for  as  new  data 
is  added,  old  will  be  discarded.  Read  the  review  first 
in  6-Polnt  Reviews  and  checkup  here  later.  If  there 
is  variance  in  running  time,  it  is  because  of  censor  con¬ 
ditions  or  later  cutting.  Check  with  your  exchange 
to  make  certain.  No  release  dates  are  included  as  these 
vary  in  territories. 


Columbia 

5001— F— BROADWAY  BILL— CD— Warner  Baxter,  Myrna  Loy, 

Helen  Vinson,  Walter  Connolly — Topnotch — 103m. - see 

Nov.  ’34  issue. 

5004—  F— LOVE  ME  POREVER— MU— Grace  Moore,  Robert 
Allen,  Leo  Carrillo,  Michael  Bartlett — To  be  sold — 93m. — 
see  2nd  June  issue. 

5005—  F — THE  WHOLE  TOWN’S  TALKING — CD — Edward  G. 
Robinson,  Jean  Arthur,  Arthur  Byron,  John  Wray — Swell — 

*7  i  m  _ c p p  I  ef  r  f»h  isqiip 

5006—  F— A  FEATHER  IN  HER  HAT— D— Pauline  Lord,  Basil 
Rathbone,  Wendy  Barrie,  Billie  Burke — Strong  on  Woman’s 
angle — 7  I  m. — see  I  st  Nov.  issue. 

5007—  F — SHE  MARRIED  HER  BOSS— C — Claudette  Colbert, 
Melvyn  Douglas,  Michael  Bartlett,  Jean  Dixon — Topnotch 
comedy — 92  m. — 2 -Aug. 

5009 - F - CARNIVAL — CD - Lee  Tracy,  Jimmy  Durante,  Sally 

Eilers,  Florence  Rice — Fair  program — 64m. — see  1st  Feb. 
issue. 

5010—  F— LET’S  LIVE  TONIGHT— CD— Lillian  Harvey,  Tullio 

Carmanati,  Tala  Birell — Sell  Carmanati — 77m. — see  1st 

March  issue. 

5011—  F— THE  BEST  MAN  WINS— AD - Edmund  Lowe,  Jack 

Holt,  Florence  Rice - So-so - 75m. - see  2nd  Jan.  issue. 

5012 —  F — THE  GIRL  FRIEND — C — Jack  Haley,  Ann  Sothern, 
Roger  Pryor,  Thurston  Hall — Pleasant  summer  fare — 69m. — 
1-Aug. 

5013—  F— THE  BLACK  ROOM— MD— Boris  Karloff,  Marian 
Marsh,  Robert  Allen — To  be  sold — 72m. —  1-Aug. 

5014—  F— EIGHT  BELLS - MD— Ralph  Bellamy,  John  Buckler, 

Ann  Sothern - So-so  sea  story - 70m. - see  2nd  April  issue. 

5015—  F— MILLS  OF  THE  GODS - D - May  Robson,  Fay  Wray. 

Victor  Jory,  Raymond  Walburn — So-so - 72m. - see  1st  Jan. 

issue. 

5016 - F - PARTY  WIRE — CD - Victor  Jory,  Jean  Arthur,  Helen 

Lowell,  Charles  Grapewin — Neighborhood — 67m. — see  1st 
May  issue. 

5017—  F— THE  UNWELCOME  STRANGER— CD— Jack  Holt, 

Mona  Barrie,  Ralph  Morgan,  Jackie  Searl,  Frankie  Darro - 

Satisfying — 64m. — see  2nd  April  issue. 

5018—  F— AWAKENING  OF  JIM  BURKE— D — Jack  Holt,  Flor¬ 
ence  Rice — So-so - 70m. — see  1st  June  issue. 

5020—  F— I’LL  LOVE  YOU  ALWAYS— D— Nancy  Carroll,  George 

Murphy,  Ray  Walburn,  Robert  Allen — Program - 68m. - see 

1st  April  issue. 

5021—  F— AFTER  THE  DANCE— MD - Nancy  Carroll,  George 

Murphy,  Thelma  Todd,  Jack  LaRue — Program — 70m. — see 
2nd  Aug.  issue. 

5023 - F — JEALOUSY - CD - Nancy  Carroll,  George  Murphy, 

Donald  Cook - Surprise  helps-- — 67m. - see  1st  Dec.  ’34  issue. 

5024—  F— CHAMPAGNE  FOR  BREAKFAST— D— Mary  Carlisle, 
Hardie  Albright,  Joan  Marsh — So-so — 67m. — see  2nd  July 
issue. 

5025—  F— AIR  HAWKS— MD— Ralph  Bellamy,  Wiley  Post,  Robert 
Allan,  Billie  Seward — For  action  lovers — 64m. — see  1st  June 

5027—  F— DEATH  FLIES  EAST— MD— Conrad  Nagel,  Florence 
Rice,  Raymond  Walburn — Satisfying  mystery  drama — 65m. — 
see  1st  March  issue. 

5026 —  F — SUPERSPEED — AD — Florence  Rice,  Preston  Foster, 
Mary  Carlisle — Weak — 55m. — 2-Sept. 

5028—  F— TOGETHER  WE  LIVE— MD— Ben  Lyon,  Sheila  Man- 
nors,  Esther  Ralston,  Wera  Engels — Program — 70m. — 2-Sept. 

5029 —  A - WHITE  LIES - MD — Walter  Connolly,  Fay  Wray,  Vic¬ 

tor  Jory — Filler — 65m. — see  1st  Jan.  issue. 


5030—  F - SWELL  HEAD - CD— Wallace  Ford,  Barbara  Kent, 

Dickie  Moore — For  neighborhoods^ — 59m. — see  1st  May  issue. 

5031 —  F— THE  PUBLIC  MENACE— MD— Jean  Arthur,  George 
Murphy,  Douglas  Dumbrille,  Victor  Killian — Program  meller — 
73m. —  1  -Oct. 

5032—  F— MEN  OF  THE  HOUR— AD— Richard  Cromwell,  Wal¬ 
lace  Ford,  Jack  LaRue — So-so  program — 6  I  m. — see  2nd 
May  issue. 

5033—  F— ATLANTIC  ADVENTURE— CD— Nancy  Carroll,  Lloyd 
Nolan,  Harry  Langdon — Program — 70m. —  I -Sept. 

5034—  F— IN  SPITE  OF  DANGER— AD— Wallace  Ford,  Marian 

Marsh — So-so  program - 55m. - see  1st  April  issue. 

5035—  F— THE  UNKNOWN  WOMAN— MD— Marian  Marsh,  Rich¬ 
ard  Cromwell - Fair — 60m. - see  2nd  June  issue. 

5036—  F— BEHIND  THE  EVIDENCE— AD— Don  Cook,  Norman 

Foster,  Pat  O’Malley - Program  stuff - 76m. - see  2nd  Jan. 

issue. 

5038— A— MEN  OF  THE  NIGHT — AD— Judith  Alle  n,  Bruce 
Cabot,  Charles  Sabin — Familiar — 58m. — see  1st  Dec.  '34 
issue. 

5040— F— AGAINST  THE  LAW— AD— John  Mack  Brown,  Sally 
Blane - Programmer - 62m. - see  Nov.  ’34  issue. 

5201—  F— THE  PRESCOTT  KID— W— Tim  McCoy,  Sheila  Man¬ 
ners - Suitable - 58nj. — see  2nd  Dec.  '34  issue. 

5202—  F— THE  WESTERNER— W— Tim  McCoy,  Marion  Shilling 
— Suitable  western — 5  7m. — see  1st  Jan.  issue. 

5203—  F— THE  SQUARE  SHOOTER— W— Tim  McCoy,  Jacque¬ 
line  Wells — Okay  western — 59m. — see  1st  Feb.  issue. 

5204—  F— LAW  BEYOND  THE  RANGE— W— Tim  McCoy,  Billie 
Seward,  Robert  Allen — Okay  McCoy — 57m. — see  1st  March 
issue. 

5205—  F— THE  REVENGE  RIDER— W— Tim  McCoy,  Billie  Sew¬ 
ard,  Robert  Allen — Usual  McCoy — 5  7m. — see  2nd  April  issue. 

5206—  F—  FIGHTING  SHADOWS - W - Tim  McCoy,  Geneva 

Mitchell,  Robert  Allan — Satisfactory  action — 5  7m. — see  1st 
May  issue. 

5207—  F — JUSTICE  OF  THE  RANGE— W— Tim  McCoy,  Billie 
Seward — Swell  family  western — 58m. — see  2nd  June  issue. 

5208 —  F — RIDING  WILD — W — Tim  McCoy,  Billie  Seward,  Niles 
Welch — Usual  okay  McCoy — 57m. — 2-July. 

60  I  5 — F - GRAND  EXIT - MD - Edmund  Lowe,  Ann  Sothern,  On¬ 
slow  Stevens - Program - 67m. - see  1st  Nov.  issue. 

6005— F— SHE  COULDN’T  TAKE  IT— (Rich  Girl’s  Folly) — CD— 
George  Raft,  Joan  Bennett,  Walter  Connelly,  Billie  Burke, 
Lloyd  Nolan — Good  job — 89m. — see  1st  Oct.  issue. 

6033 —  F — GUARD  THAT  GIRI _ MD — Robert  Allan,  Florence 

Rice,  Ward  Bond — Satisfactory  program — 67m. — see  2nd  Oct. 
issue. 

6034 —  F— THE  CASE  OF  THE  MISSING  MAN — MD— Roger 
Pryor,  Joan  Perry — Double  feature  stuff — 58m. — see  1st  Nov. 

6201—  F— WESTERN  FRONTIER — W — Ken  Maynard,  Lucille 
Brown,  Nora  Lane — Okay  western — 57m. —  1 -Sept. 

6202—  F — HEIR  TO  TROUBLE — W— Ken  Maynard,  Joan  Perry, 
Wally  Wales — Satisfactory — 57m. — see  2nd  Oct.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

— CALLING  OF  DAN  MATTHEWS — Richard  Arlen,  Char¬ 
lotte  Winters,  Frederick  Burton,  Douglas  Dumbrille,  Donald 
Good,  Edward  McWade. 

— COWBOY  CRUSADER — Charles  Starrett,  Joan  Perry. 

— CRIME  AND  PUNISHMENT — Edward  Arnold,  Peter  Lorre, 
Douglas  Dumbrille,  Marian  Marsh,  Tala  Birell,  Gene  Lock¬ 
hart,  Elizabeth  Risdon,  Robert  Allan. 


144.] 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


An  EXHIBITOR  Service 


THE  CHECKUP — l-November-35 


—IF  YOU  COULD  ONLY  COOK— Leo  Carrillo,  Herbert  Mar¬ 
shall,  Jean  Arthur,  Freida  Inescourt. 

- LEAVE  NO  TRACE - Ken  Maynard,  Geneva  Mitchell,  Harry 

Woods,  Frank  Yaconelli. 

—THE  LONE  WOLF  RETURNS — Melvyn  Douglas,  Gail 
Patrick,  Arthur  Hohl,  Nana  Bryant. 

— MAID  OF  HONOR — Ruth  Chatterton,  Otto  Kruger,  Marian 
Marsh,  Lloyd  Nolan,  Lionel  Atwell,  Elizabeth  Risdon,  Robert 
Allen. 

—ONE  WAY  TICKET— Lloyd  Nolan,  Peggy  Conklin,  Gloria 
Shea,  Walter  Connolly,-  Edith  Fellows. 

—PANIC  IN  THE  AIR— Ann  Sothern,  Lloyd  Nolan. 

- SONG  OF  THE  DAMNED — Victor  Jory,  Norman  Foster, 

Florence  Rice. 

—TOO  TOUGH  TO  KILL— Sally  O’Neill,  Victor  Jory. 
—WESTERN  COURAGE— Ken  Maynard,  Betty  Blythe,  Cor¬ 
nelius  Keefe,  Geneva  Mitchell. 

First  Division 

3040 - F — HEI  TIKI — RD - With  native  cast,  photographed  by 

Alex  Markey — Big  bally  opportunity — 73m. — see  1st  Feb. 
issue. 

3041 — F - LITTLE  DAMOZEL - C - Anna  Neagle,  James  Rennie, 

Benita  Hume — Family - 60m. — see  Sept.  ’34  issue. 

3042 - A— WHITE  HEAT— MD— David  Newell,  Mona  Maris,  Vir¬ 
ginia  Cherrill,  Hardie  Albright - Tropical - 62m. - see  July 

’34  issue. 

3050— F— RAINBOW’S  END— W— Hoot  Gibson,  June  Gale— Okay 
- 60m. - see  2nd  June  issue. 

3051 F — SUNSET  RANGE W Hoot  Gibson,  Mary  Doran 

Satisfactory — 55m. - see  2nd  March  issue. 

4001 - F - JAVA  HEAD - D - Elizabeth  Allen,  John  Loder,  Anna 

May  Wong,  Edmund  Gwenn — The  tops  but  it  must  be  sold — 
68m. —  1  -Oct. 

4003— F - HONG  KONG  NIGHTS— MD— Tom  Keene,  Wera 

Engels,  Warren  Hymer,  Cornelius  Keefe — Fast  moving  meller 

— 59m. —  I -Oct. 

4010 - A - MIMI — MD — Gertrude  Lawrence,  Douglas  Fairbanks, 

Jr.,  Diana  Napier — Metropolitan  main  stem  only — 98m. — 2- 
June. 

4050 - FRONTIER  JUSTICE— W— Hoot  Gibson,  Jane  Barnes, 

Franklyn  Farnum — Good  Gibson — 58m. — see  2nd  Oct.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

- SWIFTY - Hoot  Gibson,  June  Gale,  Wally  Wales,  Art  Mix, 

Ralph  Lewis,  Lafe  McKee. 

Also  distributing 

Chesterfield-Invincible 

3062— F— THE  CURTAIN  FALLS— CD— Henrietta  Crosman, 

Dorothy  Lee,  John  Darrow — Pleasing - 66m. — see  Nov.  ‘34 

issue. 

3064—  A— THE  PORT  OF  LOST  DREAMS— MD— Bill  Boyd,  Lola 

Lane,  George  Marion,  Sr. — Better  than  usual - 71m. - see  1st 

Dec.  ’34  issue. 

3065—  F— THE  GHOST  WALKS— MY— John  Miljan,  June  Coll- 
yer — Satisfying — 70m. — see  1st  Jan.  issue. 

3067— F— CIRCUMSTANTIAL  EVIDENCE — MY— Chic  Chandler, 
Shirley  Grey,  Arthur  Vinton — Holds  interest — 67m. — see  2nd 
May  issue. 

3068 - F - FALSE  PRETENSES — CD — Sidney  Blackmer,  Irene 

Ware,  Russell  Hopton - Smart  inde  program - 66m.- — see  1st. 

Nov.  issue. 

3069 — F - SONS  OF  STEEL - D — Charles  Starrett,  William  Bake- 

well,  Polly  Ann  Young — Average  inde — 62m. — see  1st  Feb. 
issue. 

3072  - F - THE  WORLD  ACCUSES - D - Cora  Sue  Collins,  Dickie 

Moore,  Vivienne  Tobin,  Russell  Hopton - Holds  interest - 

63m. - see  2nd  Jan.  issue. 

3073  - F - A  SHOT  IN  THE  DARK — MY — Charles  Starrett, 

Robert  Warwick,  Marion  Shilling - Okay - 68m. - see  2nd 

March  issue. 

3075 - F - ONE  IN  A  MILLION - CD - Dorothy  Wilson,  Charles 

Starrett,  Gwen  Lee,  Holmes  Herbert,  Guinn  Williams — Fair 

Inde — 69m. - see  1st  Dec.  '34  issue. 

3079 - F - SYMPHONY  OF  LIVING - CD - Evelyn  Brent,  A1 

Shean,  Charles  Judels — Better  than  average  inde — 87m. — see 
2nd  Feb.  issue. 

3081 — F — PUBLIC  OPINION — CD — Lois  Wilson,  Crane  Wilbur, 
Shirley  Grey,  Luis  Alberni — For  neighborhoods — 64m. — see 
2nd  May  issue. 

4032— F — DEATH  FROM  A  DISTANCE  (Unseen  Death)— MY— 
Russell  Hopton,  Lola  Lane — Interesting — 68m. — 2-July. 


4033— F— THE  GIRL  WHO  CAME  BACK  (Her  Comeback)— D— 
Shirley  Grey,  Sidney  Blackmer — Holds  interest - 66m _ |- 

July. 

4034^r^?CIETY  FEVER— C— Lois  Wilson,  Lloyd  Hughes, 

Hedda  Hopper,  Guinn  Williams,  Grant  Withers - Neighborhood 

stuff — 67m. —  I -Oct. 

403  5  F  HAPPINESS  C.  O.  D. - CD - Donald  Meek,  Edwin  Max¬ 
well,  Polly  Ann  Young,  Irene  Ware — Program  inde - 68m. _ 

I  -Oct. 

4°39_A_CONDEMNED  TO  LIVE  (Life  Sentence)— MD— Ralph 

Morgan,  Maxine  Doyle,  Pedro  de  Corboda,  Russell  Gleason - 

Exploitable — 60m. —  1  -Oct. 

407I~F - MURDER  AT  GLEN  ATHOL— MY— John  Miljan,  Irene 

Ware — Intriguing  mystery  meller — 69m. — see  1st  Nov.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

—DONE  IN  ANTIQUE - Reginald  Denny,  Claudia  Dell,  James 

Thomas,  James  Bush,  Dorothy  Revier. 

—HITCH  HIKE  TO  HEAVEN — Henrietta  Crosman,  A1  Shean, 
Anita  Page,  Herbert  Rawlinson,  Russell  Gleason,  Polly  Ann 
Young. 

First  National-Warners 

802— F— SWEET  ADELINE— MU— I  rene  Dunne,  Donald  V^oods, 

Hugh  Herbert,  Ned  Sparks,  Joe  Cawthorn,  Phil  Regan _ 

Credit  to  all - 87m. - see  2nd  Dec.  ’34  issue - (W). 

804— F— BROADWAY  GONDOLIER— MU— Dick  Powell,  Joan 
Blondell,  Adolphe  Menjou,  Louise  Fazenda,  Four  Mills  Broth¬ 
ers,  Ted  FioRito  and  band - Knockout - 98m. - see  2nd  July 

issue - (  W)  . 

805  - F - SWEET  MUSIC - MU - Rudy  Vallee,  Ned  Sparks,  Allen 

Jenkins,  Alice  White,  Robert  Armstrong,  Joe  Cawthorn - 

Bound  for  fortune - 94m. - see  2nd  Feb.  issue - (W). 

806  - A - BORDERTOWN — MD - Paul  Muni,  Bette  Davis,  Mar¬ 
garet  Lindsay,  Eugene  Pallette - Triumph  for  Muni - 90m. - 

see  2nd  Jan.  issue - (W). 

808— F— STRANDED— MD— Kay  Francis,  George  Brent,  Patricia 
Ellis — Good  metropolitan  neighborhood,  class — 76m. — see  1st 
July  issue - (W). 

81  I - F - THE  SECRET  BRIDE - MD — Barbara  Stanwyck,  War¬ 
ren  William,  Glenda  Farrell - Satisfactory - 64m.— see  2nd 

Dec.  ’34  issue. -  (W). 

812—  F— FRONT  PAGE  WOMAN— CD— Bette  Davis,  George 

Brent,  Roscoe  Ates - Fair  program - 81m. — see  2nd  July  issue. 

—  (FN). 

813 —  F— DON’T  BET  ON  BLONDES— CD— Warren  William, 

Claire  Dodd,  Guy  Kibbee — Good  summer  fare — 60m. — see 
2nd  July  issue. - (W). 

815—  F— ALIBI  IKE— C— J  oe  E.  Brown,  Olivia  De  Havilland - 

Should  score - 72m. — see  2nd  June  issue — (W). 

816—  F— DEVIL  DOGS  OF  THE  AIR— MD  — James  Cagney,  Pat 

O’Brien,  Margaret  Lindsay,  Frank  McHugh - Ace - 94m. — 

see  2nd  Feb.  issue - (W) - Cosmopolitan. 

817—  A— THE  ST.  LOUIS  KID— CD— James  Cagney,  Patricia 

Ellis,  Allen  Jenkins,  Dorothy  Dare - Good  Cagney — 65m. - 

see  Nov.  '34  issue —  (W). 

818—  F— GOING  HIGHBROW - C - Zasu  Pitts,  Edward  Everett 

Horton,  Guy  Kibbee,  June  Martel - Sell  laughs - 6  7m. — see 

820— F— WE’RE  IN  THE  MONEY— C  - Joan  Blondell,  Glenda 

Farrell,  Hugh  Herbert,  Henry  O'Neill - Topnotch  comedy - 

65m. - see  1st  Aug.  issue — (W). 

823  - F— A  NIGHT  AT  THE  RITZ— C - William  Gargan,  Patricia 

Ellis,  Allen  Jenkins — Weak - 62m. — see  2nd  March  issue - 

(W). 

824  - F — DINKY - Jackie  Cooper,  Roger  Pryor,  Mary  Astor 

- Neighborhood - 65  m. - see  1st  May  issue -  (W). 

825  - A - THE  FIREBIRD - D - Verree  Teasdale,  Ricardo  Cortez, 

Anita  Louise,  Lionel  Atwill - Well  Done — 65m. - see  Oct.  ’34 

issue - (  W)  . 

826  - A - 1  AM  A  THIEF - MD - Mary  Astor,  Ricardo  Cortez 

- Intrigues - 64m. - see  1st  Dec.  ’34  issue -  (W). 

827—  F— THE  WHITE  COCKATOO— MY— Ricardo  Cortez,  Jean 

Muir,  Ruth  Donnelly - Average  mystery - 73m. - see  1st  Feb. 

issue - (  W)  . 

828—  A— THE  RIGHT  TO  LIVE— D— Josephine  Hutchinson, 

George  Brent - Intelligently  handled — 68m. - see  1st  Feb. 

188UG””(  W) 

829—  F— THE  FLORENTINE  DAGGER— MY — Margaret  Lindsay, 

Donald  Woods - Standard  mystery - 69m. - see  1  st  April  issue 

—  (W). 

851— F— GOLD  DIGGERS  OF  1935 — MU— Dick  Powell,  Adolphe 
Menjou,  Gloria  Stuart,  Alice  Brady,  Glenda  Farrell,  Frank 
McHugh,  Hugh  Herbert — Can’t  miss — 95m. — see  2nd  March 
issue —  (FN). 


45. 


THE  CHECKUP— l-November-35 


An  EXHIBITOR  Service 


852 —  A — BLACK  FURY — MD — Paul  Muni,  Karen  Morley,  Bar¬ 

ton  MacLane,  William  Gargan,  J.  Carrol  Naish,  Vince  Bar¬ 
nett- — Topnotch - 9  7m. - see  2nd  April  issue - (FN). 

853 —  F — GO  INTO  YOUR  DANCE — MU — A1  Jolson,  Ruby 

Keeler,  Helen  Morgan,  Glenda  Farrell,  Patsy  Kelly - Big  sell¬ 
ing  opportunity - 9  7m. — see  2nd  March  issue - (FN). 

854—  F - HAPPINESS  AHEAD - MU— Dick  Powell,  Josephine 

Hutchinson,  Frank  McHugh,  Allen  Jenkins  Ruth  Donnelly - 

Okay - 90m. - see  Oct.  ’34  issue - (FN). 

856 — F — IN  CALIENTE - MU - Dolores  Del  Rio,  Pat  O’Brien, 

Edward  Everett  Horton - Depends  on  musical  draw - 84m. - 

see  1st  June  issue - (FN). 

858 F — THE  GIRL  FROM  TENTH  AVENUE — D — Bette  Davis, 

Ian  Hunter — Miss  Davis,  deserves  a  better  break — 69m. — see 
1st  June  issue - (FN). 

859 — F — LIVING  ON  VELVET  - CD — Kay  Francis,  George 

Brent  Warren  William — Sell  Francis,  Brent,  William — 89m. — 
see  1st  March  issue - (FN). 

863 —  F— THE  WOMAN  IN  RED  - D - Barbara  Stanwyck,  Gene¬ 

vieve  Tobin,  Gene  Raymond — Won’t  mean  much — 69m. — see 
2nd  Feb.  issue - (FN). 

864 —  F — SIX  DAY  BIKE  RIDER — F — Joe  E.  Brown,  Maxine 
Doyle  Gordon  Westcott,  Frank  McHugh — All  Brown — 89m. 
- see  Oct.  '34  issue. 

865—  F— BRIGHT  LIGHTS— CD— J  oe  E.  Brown,  Ann  Dvorak, 
Patricia  Ellis,  Joe  Cawthorn — Better  than  usual  Brown — 85m. 
—  1  -Aug. — (FN). 

866—  F — THE  IRISH  IN  US— C — James  Cagney,  Pat  O’Brien. 

Olivia  DeHavilland,  Frank  McHugh,  Allen  Jenkins - Socko - 

83m. —  1  -Aug. —  (FN). 

867 —  F — OIL  FOR  THE  LAMPS  OF  CHINA — D — Pat  O’Brien, 

Josephine  Hutchinson,  Jean  Muir - Creditable  production 

97m. - see  2nd  May  issue - (FN) - (Cosmopolitan). 

-869 - F - BABBITT - CD - Guy  Kibbee,  Aline  MacMahon,  Maxine 

Doyle,  Claire  Dodd — Satisfactory — 74m. — see  1st  Dec.  ’34 
issue - (FN). 

870— F — TRAVELING  SALESLADY — C — Joan  Blondell,  Glenda 
Farrell,-  William  Gargan,  Hugh  Herbert,  Grant  Mitchell,  Ruth 

Donnelly - Attains  Warner  comedy  standard - 63m. - see  2nd 

March  issue — (FN). 

872 —  F— GENTLEMEN  ARE  BORN — D— J  ean  Muir,  Franchot 

Tone,  Margaret  Lindsay,  Ann  Dvorak - Spotty  74m.  see 

Nov.  '34  issue - (FN). 

873—  A— I  SELL  ANYTHING— C — Pat  O’Brien,  Claire  Dodd, 
Frank  McHugh,  Ann  Dvorak — Depends  on  O’Brien — 70m. — 
see  Nov.  ’34  issue — (FN). 

874—  F— WHILE  THE  PATIENT  SLEPT — MY — Aline  Mac¬ 

Mahon,  Guy  Kibbee,  Patricia  Ellis,  Allen  Jenkins — Fast  moving 
mystery — 66m. — see  1st  March  issue - (FN). 

875 —  F - MARY  JANE’S  PA - CD - Aline  MacMahon,  Guy  Kib¬ 
bee,  Tom  Brown,  Robert  McWade - Pleasant  71m.  see  1st 

May  issue - (FN). 

876 - F - MAYBE  IT’S  LOVE - CD - Gloria  Stuart,  Ross  Alex¬ 

ander,  Frank  McHugh — program — 62m. — see  1st  Dec.  '34 
issue - (FN) . 

877 — F — MURDER  IN  THE  CLOUDS — AD — Lyle  Talbot,  Ann 
Dvorak,  Gordon  Westcott — Okay  air  meller — 61m. — see  1st 
Jan.  issue - (FN). 

878 F — RED  HOT  TIRES AD — Lyle  Talbot,  Mary  Astor, 

Henry  Kolker — Ordinary  speedway  fare — 61m. — see  2nd 

Jan.  issue - (FN). 

879 —  F — CASE  OF  THE  CURIOUS  BRIDE — MY — Warren  Wil¬ 
liam,  Margaret  Lindsay,  Allen  Jenkins,  Claire  Dodd - Stand¬ 

ard  mystery — 80m. — see  2nd  April  issue — (FN). 

880 —  A — G-MEN — James  Cagney,  Margaret  Lindsay,  Barton  Mac- 
Lane — Strong  in  big  cities — 85m. — see  1st  May  issue — (FN). 

881 —  F - THE  CHURCH  MOUSE — C — Laura  La  Plante,  Ian 

Hunter - So-so - 75m. - see  2nd  Dec.  '34  issue - (FN). 

905 — F — PAGE  MISS  GLORY — C — Marion  Davies,  Pat  O’Brien, 
Dick' Powell,  Mary  Astor,  Patsy  Kelly — Okay  comedy — 91m. 
— 2 -July — (Cosmopolitan) . 

907 —  F — FRISCO  KID — MD — James  Cagney,  Margaret  Lindsay, 

Ricardo  Cortez,  Lili  Damita — Ace  meller — 78m. - see  1st  Nov. 

issue - (W) . 

908 —  F — SPECIAL  AGENT — MD — Bette  Davis,  George  Brent, 

Ricardo  Cortez,  Jack  LaRue,  Henry  O  Neill — Exploitation 
stuff - 78m. - 1  -Sept. - Cosmopolitan - (W)  . 

909 - A - DOCTOR  SOCRATES - MD - Paul  Muni,  Ann  Dvorak, 

Barton  MacLane,  Raymond  Brown - Good  program  crime 

drama - 79m. - see  2nd  Oct.  issue. - (W.) 

918 — F — LITTLE  BIG  SHOT — CD — Sybil  Jason,  Glenda  Farrell. 

Robert  Armstrong,  Edward  Everett  Horton,  Jack  LaRue - New 

child  find — 80m. — 2-Aug. —  (W). 

919 - F — I  LIVE  FOR  LOVE - C - Everett  Marshall,  Dolores  Del 

Rio,  Hobart  Cavanaugh,  Guy  Kibbee,  Allen  Jenkins,  Berton 

Churchill,  Don  Alvarado - Sell  Marshall - 64m. - 1-Oct. - 

(W.) 


920— F— PERSONAL  MAID’S  SECRET— CD— Warren  Hull,  Mar¬ 
garet  Lindsay,  Ruth  Donnelly.  Frank  Albertson,  Anita  Louise - 

Fair  program — 60m. —  1 -Oct. —  (W.) 

928— F— MOONLIGHT  ON  THE  PRAIRIE— W— Dick  Foran, 

Sheila  Mannors,  George  E.  Stone - Fair - 60m. - see  1st  Nov. 

issue  (W). 

952— F — SHIPMATES  FOREVER— CD— Dick  Powell,  Ruby 

Keeler,  Lewis  Stone,  Ross  Alexander,  John  Arledge - Money 

show— 1  1  1m. —  1-Oct.— (FN.) 

958— F— I  FOUND  STELLA  PARISH— D— Kay  Francis,  Ian 
Hunter,  Sybil  Jason,  Paul  Lukas — Strong  drama — 74m. — see 
1st  Nov.  issue  (FN). 

966—  F— CASE  OF  THE  LUCKY  LEGS — MY— Warren  William, 
Genevieve  Tobin,  Patricia  Ellis,  Lyle  Talbot,  Allen  Jenkins, 
Peggy  Shannon — Plenty  laughs — 77m. —  1-Oct. —  (FN.) 

967—  F — THE  GOOSE  AND  THE  GANDER— C— Kay  Francis, 
George  Brent,  Claire  Dodd,  Genevieve  Tobin — Satisfactory 
program — 72m. — 2-Aug — (FN). 

968—  F— THE  PAY  OFF— AD— James  Dunn,  Claire  Dodd, 

Patricia  Ellis,  Alan  Dinehart,  Frankie  Darro — Good  program - 

68m. - 1  -Oct. - (FN.) 

— F— THE  MURDER  OF  DR.  HARRIGAN— MY— Kay  Lin- 

aker,  Ricardo  Cortez,  Mary  Astor - Program — 66m. - See  1st 

Nov.  issue - (FN). 

— F— A  MIDSUMMER  NIGHT’S  DREAM— Fantasy — Ian 
Hunter,  Grant  Mitchell,  Dick  Powell,  Ross  Alexander,  Hobart 
Cavanaugh,  Frank  McHugh,  Dewey  Robinson,  James  Cagney, 
Joe  E.  Brown,  Hugh  Herbert,  Otis  Harlan,  Olivia  De  Havil- 
land,  Veree  Teasdale,  Jean  Muir,  Victor  Jory,  .Anita  Louise, 
Mickey  Rooney — Class  only,  unless  terrifically  sold — 135m. — 
see  2nd  Oct.  issue. —  (W.) 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

917 - STARS  OVER  BROADWAY— Pat  O’Brien,  James  Melton, 

Phil  Regan,  Jane  Froman,  Jean  Muir,  Frank  McHugh. 

- A  PRESENT  FROM  MARGATE - Josephine  Hutchinson, 

Warren  William. 

— BACKFIRE — Ross  Alexander,  Ann  Dvorak,  Lyle  Talbot, 
Henry  O’Neill,  Eddie  Acuff. 

—BROADWAY  HOSTESS— Wini  Shaw,  Phil  Regan,  Gene¬ 
vieve  Tobin,  Lyle  Talbot,  Fred  Kohler,  Allen  Jenkins. 

- CAPTAIN  BLOOD - Errol  Flynn,  Lionel  Atwill,  Ross  Alex¬ 
ander,  Olivia  DeHaviland,  David  Torrence,  George  Hassell, 
Frank  McGlynn,  Sr.,  Forrester  Harvey,  Guy  Kibbee,  Robert 
Barratt. 

— CEILING  ZERO — James  Cagney,  Pat  O’Brien,  June  Travis, 
Stuart  Erwin,  Henry  Wadsworth,  Robert  Light. 

— COLLEEN — Ruby  Keeler,  Joan  Blondell,  Jack  Oakie,  Hugh 
Herbert. 

— DANGEROUS — Bette  Davis,  Franchot  Tone,  Margaret  Lind¬ 
say,  Alison  Skipworth  (FN). 

— ENEMY  OF  MAN — Paul  Muni,  Josephine  Hutchinson,  Anita 
Louise,  Fritz  Lieber,  Henry  O’Neill,  Porter  Hall,  Donald 
Woods,  Halliwell  Hobbes. - (FN.) 

—FRESHMAN  LOVE— Patricia  Ellis,  Frank  McHugh,  Warren 
Hull. 

— MAN  OF  IRON — Barton  MacLane,  Mary  Astor,  Dorothy 
Peterson,  John  Eldredge. 

— MEET  THE  DUCHESS — Warren  William,  Dolores  Del  Rio, 
Mary  Forbes,  Eily  Malyon,  Herbert  Mundin,  Colin  Clive,  War¬ 
ren  Hymer. 

— MISS  PACIFIC  FLEET — Joan  Blondell,  Glenda  Farrell,  Hugh 

Herbert,  Warren  Hull,  Allen  Jenkins - (W.) 

- PETRIFIED  FOREST - Leslie  Howard,  Bette  Davis,  Hum¬ 
phrey  Bogart,  Dick  Foran,  Allen  Jenkins,  Veree  Teasdale, 
Charles  Grapewin. 

- PRISON  FARM - Kay  Linker,  Addison  Richards,  Donald 

Woods. 

— SONG  OF  THE  SADDLE — Dick  Foran,  Victor  Potel,  Addi¬ 
son  Richards,  Bud  Osborne. 

GB 

- F— CHU  CHIN  CHOW— SP— Anna  Mae  Wong,  Fritz 

Kortner,  John  Garrick — Impressive — 95m. — see  Oct.  ’34 
issue. 

— F — MAN  OF  ARAN — RD — Robert  Flaherty,  Maggie  Diane 

- Artistic  triumph - 7  7m. - see  Nov.  *34  issue. 

- A - POWER — COD - Conrad  Veidt,  Benita  Hume,  Cedric 

Hardwicke,  Sir  Gerald  Du  Maurier — Impressive — 105m. — see 
Oct.  '34  issue. 

3403 F — LITTLE  FRIEND D — Nova  Pilbeam,  Matheson  Lang, 

Lydia  Sherwood — Praiseworthy — 84m. — see  Nov.  ’34  issue. 
3404— F— JACK  AHOY— C— Jack  Hulbert,  Nancy  O’Neil— Weak 
—  74m. — see  2nd  Feb.  issue. 


An  EXHIBITOR  Service 


THE  CHECKUP — l-November-35 


3405 — F — EVERGREEN — MU — Jessie  Matthews — Pleasant — 83  m. 
see  2nd  Jan.  issue. 

3407 - F - THE  IRON  DUKE - COD — George  Arliss — Worthy  pro¬ 
duction - 80m. - see  2nd  Feb.  issue. 

3408—  F— PRINCESS  CHARMING— MU— Evelyn  Laye,  Henry 
Wilcoxson — Fair  large  city,  neighborhood — 70m. — see  1st  July 
issue. 

3409—  F— MY  HEART  IS  CALLING— MU— Jan  Kiepura,  Marta 

Eggerth — Okay - 88m. - see  1st  Jan.  issue. 

3410—  F— LOVER  DIVINE— MU— Marta  Eggerth,  Helen  Chand¬ 
ler - Soothing - see  1st  Feb.  issue. 

3414—  F— MY  SONG  FOR  YOU— MU— Jan  Kiepura,  Sonnie  Hale 
- Swell  singing — 70m. — see  2nd  June  issue. 

3415 —  F— THE  MAN  WHO  KNEW  TOO  MUCH— MD— Nova  Pil- 

beam,  Leslie  Banks,  Edna  Best,  Peter  Lorre — To  be  sold - 

74m. - see  2nd  March  issue. 

3417— A— LOVES  OF  A  DICTATOR— (The  Dictator)— COD— 

Clive  Brook,  Madeleine  Carroll,  Emyln  Williams - Impressive 

- 85m. — see  2nd  March  issue. 

3501 —  F — 39  STEPS — MY — Robert  Donat,  Madeleine  Carroll, 
Godfrey  Tearle — Should  please — 79m. — 2-July. 

3502—  F— THE  MORALS  OF  MARCUS - D— Lupe  Velez,  Ian  Hun¬ 
ter,  Adrienne  Allen — Program - 73m. - see  1st  Nov.  issue. 

3503 - A— THE  CLAIRVOYANT— MD - Claude  Rains,  Fay  Wray, 

Jane  Baxter,  Jack  Raine — No  trouble  anywhere  with  adults — 
73m. - 2 -June. 

3508—  F— BORN  TO  GLORY— MD— Betty  Balfour,  John  Mills — 
English  in  theme,  must  be  sold — 68m. — see  2nd  Oct.  issue. 

3509—  F— ALIAS  BULLDOG  DRUMMOND— CD— Jack  Hulbert, 
Fay  Wray — Fair — 63m. — 2-Aug. 

3510—  F— THE  PASSING  OF  THE  THIRD  FLOOR  BACK— D— 

Conrad  Veidt,  Renee  Ray,  Anna  Lee - Class  excellence - 86m. 

- see  I  st  Nov.  issue. 

35  1 3 — F — TRANSATLANTIC  TUNNEL— MD— Richard  Dix,  Les¬ 
lie  Banks,  Helen  Vinson,  Madge  Evans - Impressive  job - 94m. 

- see  1st  Nov.  issue. 

Liberty 

(Distributed  by  Liberty  in  Philadelphia,  Washington  by  Hollywood; 
elsewhere  by  Republic) 

- F - BORN  TO  GAMBLE - D - Onslow  Stevens,  H.  B.  War¬ 
ner,  Maxine  Doyle,  Lois  Wilson - To  be  sold — 69m. - 1-Aug. 

- A - CHEATERS — CD - Bill  Boyd,  Dorothy  Mackaill - Bet¬ 
ter  than  average  inde — -65m. — see  March  ’34  issue. 

- F — DIZZY  DAMES- — C — Marjorie  Rambeau,  Lawrence 

Grey,  Florine  McKinney,  Fuzzy  Knight - Entertains — 65m. - 

- F — NO  RANSOM - D - Leila  Hyams,  Phillips  Holmes,  Jack 

La  Rue — Deserves  hand — 72m. — see  April  ’34  issue. 

— F— THE  OLD  HOMESTEAD— MU— Mary  Carlisle,  Law¬ 
rence  Gray,  Dorothy  Lee,  Willard  Robertson,  Eddie  Nugent, 
Fuzzy  Knight — Good  job — 70m. —  1-Aug. 

_A— ONCE  TO  EVERY  BACHELOR— CD— Marion  Nixon, 

Neil  Hamilton,  Aileen  Pringle - Nice  bet - 71m. - see  June 

’34  issue. 

— F— SCHOOL  FOR  GIRLS— MD— Sidney  Fox,  Lois  Wilson, 

Anne  Shirley,  Lucile  La  Verne,  Paul  Kelly,  Kathleen  Burke - 

Sell  feature  names — 73m. — see  Sept.  '34  issue. 

_F— SWEEPSTAKE  ANNIE— C— Tom  Brown,  Marion  Nixon, 

Inez  Courtney,  Wera  Engels - Nice - 74m. — see  2nd  Jan.  issue. 

—A— TAKE  THE  STAND— MD— Jack  La  Rue,  Thelma  Todd, 
Gail  Patrick,  Russell  Topton — Ace — 81m. — see  March  '34 
issue. 

— F — TWO  HEADS  ON  A  PILLOW— CD— Neil  Hamilton, 

Miriam  Jordan,  Henry  Armetta — Creditable - 74m. - see  July 

’34  issue. 

— A— WHEN  STRANGERS  MEET— MD — Richard  Cromwell, 
Arline  Judge,  Lucien  Littlefield - Heavy - 72m. - see  April  '34 

!!!f— WITHOUT  CHILDREN D— Marguerite  Churchill, 

Bruce  Cabot,  Evelyn  Brent,  Dickie  Moore,  Cora  Sue  Collins, 
Reginald  Denny - Fair - 81m. - see  Nov.  ’34  issue. 

Majestic 

(Distributed  in  Philadelphia  by  Masterpiece,  in  Washington  by 
Trio,  elsewhere  by  Republic) 

— A — MOTIVE  FOR  REVENGE — MD — Don  Cook,  Irene 

Hervey,  Doris  Lloyd - Strong  melodrama — 60m. —  1 -April. 

- F - MUTINY  AHEAD - MD - Neil  Hamilton,  Kathleen 

Burke - Plenty  of  action - 63m. - see  2nd  Feb.  issue. 

- F - NIGHT  ALARM - MD — Bruce  Cabot,  Judith  Allen - 

High  rating  fire  yarn — 63m. - see  Oct.  '3  4issue. 

— F — THE  PERFECT  CLUE — MD — David  Manners,  Dorothy 
Libaire,  Skeets  Gallagher — Satisfactory — 62m. — see  1st  Dec. 
’34  issue. 


- F - RECKLESS  ROADS - MD - Judith  Allen,  Regis  Toomey, 

Lloyd  Hughes,  Ben  Alexander,  Matthew  Betz — Good  family, 
nabe — 60m. —  I  -Aug. 

—A— THE  SCARLET  LETTER— CL— Colleen  Moore,  Har- 

die  Albright — Saleable 63m. see  Aug.  ’34  issue. 

— F - SHE  HAD  TO  CHOOSE — CD - Buster  Crabbe,  Isabel 

Jewell — Average. — 65m. — see  Aug.  ’34  issue. 

Mascot 

(Distributed  in  Washington  by  Gold  Medal,  elsewhere  by  Republic) 

— F— BEHIND  THE  GREEN  LIGHTS— MD— Norman  Foster, 

Judith  Allen,  Sidney  Blackmer — -Packed  with  action - 68m. - 

see  2nd  March  issue. 

- F — CONFIDENTIAL - MD - Donald  Cook,  Evalyn  Knapp, 

Warren  Hymer - Good  program - 66m. — see  1st  Nov.  issue. 

— F— CRIMSON  ROMANCE— MD— Ben  Lyon,  Sari  Maritza, 

James  Bush,  Hardie  Albright,  Erich  Von  Stroheim - Fair - 

68m. - see  Oct.  ’34  issue. 

— F - HARMONY  LANE - MU — Douglas  Montgomery,  Evelyn 

Venable,  Adrienne  Ames,  Joe  Cawthorn,  William  Frawley, 

Cora  Sue  Collins - Good  everywhere - 84m. - 1-Sept. 

— F— THE  HEADLINE  WOMAN— MD— Heather  Angel,  Jack 
LaRue,  Roger  Pryor,  Ford  Sterling,  Conway  Tearle — Decid¬ 
edly  okay — 78m. — 2-May. 

— F — LADIES  CRAVE  EXCITEMENT— MD— Norman  Foster, 
Evalyn  Knapp,  Esther  Ralston,  Eric  Linden,  Purnell  Pratt — 
Topnotch  inde — 67m. —  1 -July. 

— F LITTLE  MEN CL Ralph  Morgan,  Erin  O’Brien- 

Moore,  Cora  Sue  Collins,  Frankie  Darro,  Dickie  Moore 

Triumph - 78m. - see  2nd  Dec.  issue. 

— F — THE  MARINES  ARE  COMING— AD— William  Haines, 

Conrad  Nagel,  Esther  Ralston - Neat  little  picture - 68m. - 

see  2nd  Dec.  ’34  issue. 

— F IN  OLD  SANTA  FE W Ken  Maynard,  Evalyn  Knapp, 

Gene  Autry Better  than  usual — 64m. — see  2nd  Dec.  '34 

issue. 

_F— ONE  FRIGHTENED  NIGHT— MY— Mary  Carlisle,  Regis 

Toomey,  Arthur  Hohl,  Wally  Ford - Spooky - 66m. - see  1st 

May  issue. 

— F— STREAMLINE  EXPRESS— MD— Victor  Jory,  Evalyn 
Venable,  Esther  Ralston,  Ralph  Forbes — Satisfactory — 69m. — 
2-Sept. 

- F - WATERFRONT  LADY — MD - Ann  Rutherford,  Barbara 

Pepper,  Frank  Albertson,  Grant  Withers,  Jack  LaRue — Buildup 
for  a  new  name — 68m. —  I -Oct. 

—F— YOUNG  AND  BEAUTIFUL— C— William  Haines,  Jud¬ 
ith  Allen,  Joe  Cawthorn,  Ted  Fio  Rito  and  Band — Okay — 
65m. - see  Sept.  ’34  issue. 

Metro 

501—  F— MARK  OF  THE  VAMPIRE— MD— Lionel  Barrymore, 
Elizabeth  Allen,  Bela  Lugosi — Satisfactory  thriller — 84m. — 
see  1  st  April  issue. 

502 —  A — PUBLIC  HERO  No.  1 — MD — Chester  Morris,  Lionel 

Barrymore,  Jean  Arthur - Okay — 79m. — see  1st  June  issue. 

504— F— WEST  POINT  OF  THE  AIR— MD— Wallace  Beery, 
Robert  Young,  Robert  Taylor,  Maureen  O’Sullivan,  Lewis 

Stone,  Rosalind  Russell - Plug  name  draw - 100m. - see  1st 

March  issue. 

5  05 - F - O’SH AUGHNESSY’S  BOY— D— Wallace  Beery,  Jackie 

Cooper,  Spanky  McFarland,  Sara  Haden — Another  strong 
Metro  grosser — 96m. —  1-Oct. 

506 - OUTCAST  LADY — D - Constance  Bennett,  Hugh  Williams, 

Herbert  Marshall - Class - 80m. — see  Sept.  '34  issue. 

507—  A— BIOGRAPHY  OF  A  BACHELOR  GIRL— C— Ann 

Harding,  Edward  Everett  Horton,  Robert  Montgomery,  Edward 
Arnold,  Una  Merkel - Class  comedy - 83m. - see  1st  Jan. 

508—  A— EVELYN  PRENTICE— MD— William  Powell,  Myrna 

Loy,  Una  Merkel,  Cora  Sue  Collins - All  Powell-Loy - 78m. 

- see  Nov.  ’34  issue. 

509—  A— THE  FLAME  WITHIN— D— Ann  Harding,  Herbert 

Marshall,  Maureen  O’Sullivan - Well  done - 73m. - see  2nd 

May  issue. 

510—  F— CALM  YOURSELF— C— Robert  Young,  Madge  Evans, 

Betty  Furness - Program — 70m. - see  1st  July  issue. 

5  1  I - A - MAD  LOVE - MD - Peter  Lorre,  Colin  Clive,  Frances 

Drake — For  horror  followers — 81m. — 2-July. 

512— F— I  LIVE  MY  LIFE— CD— Joan  Crawford,  Brian  Aherne, 
Aline  MacMahon,  Eric  Blore,  Fred  Keating - Smart  money  pic¬ 

ture — 90m. —  I  -Oct. 

5  I  6— F— AFTER  OFFICE  HOURS— CD— Clark  Gable,  Constance 
Bennett,  Stuart  Erwin,  Billie  Burke — In  the  money — 71m. — 
see  2nd  Feb.  issue. 


rci 


THE  CHECKUP — l-November-35 


An  EXHIBITOR  Service 


520— F— BONNIE  SCOTLAND— C— Laurel  and  Hardy,  June 
Lang,  Anne  Grey,  William  Janney — Sell  Laurel-Hardy— 90m. 
—  1-Aug. 

523—  F— THE  WINNING  TICKET— C— Leo  Carrillo,  Ted  Healy, 

Louise  Fazenda - So-so  comedy - 72m. - see  1st  Feb.  issue. 

524—  F— MURDER  IN  THE  FLEET— MY— Robert  Taylor,  Jean 

Parker,  Jean  Hersholt,  Ted  Healy,  Una  Merkel - Program - 

70m. - see  2nd  May  issue. 

526 F — THE  NIGHT  IS  YOUNG — MU Ramon  Novarro,  Evelyn 

Laye,  Edward  Everett  Horton,  Charles  Butterworth,  Una 
Merkel - Well  done — 83  m. - see  2nd  Dec.  ’34  issue. 

528 - F — ESCAPADE - CD - William  Powell,  Luise  Rainer,  Vir¬ 
ginia  Bruce - Buildup  for  new  find - 94m. — see  2nd  July  issue. 

529— F— RENDEZVOUS— MY— William  Powell,  Rosalind  Rus¬ 
sell,  Binnie  Barnes,  Lionel  Atwill — Good  spy  program — 100m. 
- see  I  st  Nov.  issue. 

533— F— DAVID  COPPERFIELD— CL— Lionel  Barrymore,  W. 
C.  Fields,  Madge  Evans,  Maureen  O’Sullivan,  Lewis  Stone, 

Frank  Lawton,  Edna  Mae  Oliver - Fine - 1  10m. - see  2nd  Jan. 

issue. 

535— A— THE  MERRY  WIDOW— MU—  Ma  urice  Chevalier,  Jean¬ 
ette  MacDonald,  Edward  Everett  Horton,  Una  Merkel — Big - 

I  10m. - see  Sept.  ’34  issue. 

53  7— F— NAUGHTY  MARIETTA— MU— Jeanette  MacDonald, 

Nelson  Eddy,  Frank  Morgan - Big - 80m. - see  1st  March 

issue. 

540—  A— WICKED  WOMAN— D—Mady  Christians,  Charles 

Bickford - Drama - 75m. - see  1st  Dec.  *34  issue. 

541—  F— THE  BAND  PLAYS  ON— CD — Robert  Young,  Betty 

Furness,  Stuart  Erwin,  Ted  Healy,  Leo  Carrillo - Fair  pro¬ 
gram - 87m. - see  1st  Jan.  issue. 

542—  A— THE  GAY  BRIDE - CD— Carole  Lombard,  Chester 

Morris,  Una  Merkel,  Leo  Carrillo,  Zasu  Pitts — Laugh  show — 
82m. - see  Nov.  '34  issue. 

543 - F - SEQUOIA — AD - Jean  Parker,  Russell  Hardie - Differ¬ 
ent - 74m. — see  1st  Feb.  issue. 

544—  F - SOCIETY  DOCTOR - MD - Chester  Morris,  Virginia 

Bruce,  Billie  Burke,  Ray  Walburn - Okay  program - 66m. - 

see  2nd  Jan.  issue. 

545—  F— SHADOW  OF  DOUBT— MY— Virginia  Bruce,  Ricardo 

Cortez,  Isabel  Jewell - Entertaining  programmer - 75m. - see 

2nd  Feb.  issue. 

546—  F— THE  CASINO  MURDER  CASE - MY— Paul  Lukas,  Don¬ 
ald  Cook,  Rosalind  Russell,  Ted  Healy,  Louise  Fazenda - Okay 

- 79m. - see  1st  March  issue. 

547 F— TIMES  SQUARE  LADY— CD— Robert  Taylor,  Virginia 

Bruce,  Helen  Twelvetrees,  Jack  La  Rue,  Nat  Pendleton - Okay 

program — 64m. — see  1st  March  issue. 

548— F— BABY  FACE  HARRINGTON - C— Charles  Butterworth, 

Una  Merkel,  Nat  Pendleton,  Eugene  Pallette - Plenty  of 

laughs - 60m. - see  1st  April  issue. 

549  F — ONE  NEW  YORK  NIGHT CD — Franchot  Tone,  Con¬ 
rad  Nagle,  Una  Merkle,  Charles  Starrett Fair 79m. see 

1st  April  issue. 

550  F— AGE  OF  INDISCRETION D— Paul  Lukas,  Helen  Vin¬ 

son,  David  Jack  Holt,  May  Robson,  Madge  Evans — Satisfying 
program - 90m. — see  2nd  May  issue. 

55  I— F— VAGABOND  LADY - CD - Robert  Young,  Evelyn  Ven¬ 
able - Good  program - 78m. — see  2nd  April  issue. 

552 — A — BARRETTS  OF  WIMPOLE  STREET — D — Norma 

Shearer,  Maureen  O'Sullivan,  Charles  Laughton,  Fredric 
March. — Triumph — 103m. — see  Aug.  '34  issue. 

601—  F— BROADWAY  MELODY  OF  1936 — MU— Jack  Benny, 
Eleanor  Powell,  Robert  Taylor,  Sid  Silvers,  Una  Merkel — Big 
exploitation  opportunity — 1  10m. —  l -Sept. 

602 —  F - CHINA  SEAS - MD - Wallace  Beery,  Clark  Gable,  Jean 

Harlow,  Lewis  Stone — Big  number — 93m. — see  2nd  July  issue. 

611 —  F — WOMAN  WANTED — MD — Maureen  O'Sullivan,  Joel 
McCrea,  Lewis  Stone,  Louis  Calhern — Program  melodrama — 

7  8m. —  1  -Aug. 

612—  A— THE  MURDER  MAN— MD — Spencer  Tracy,  Virginia 

Bruce — Must  be  sold - 70m. - see  2nd  July  issue. 

613—  F— THE  BISHOP  MISBEHAVES — CD — Edmund  Gwenn, 
Maureen  O'Sullivan,  Lucille  Watson,  Reginald  Owen,  Dudley 
Digges,  Norman  Foster — Smart  program — 80m. —  1-Oct. 

6  1  4 — F — PURSUIT — AD — Chester  Morris,  Sally  Eilers,  Scotty 
Beckett,  Henry  Travers — Program — 65m. — 2-Aug. 

616— F— IT’S  IN  THE  AIR— C— Jack  Benny,  Ted  Healy.  Una 
Merkel,  Mary  Carlisle,  Grant  Mitchell,  Nat  Pendleton — Plenty 
funny - 80m. - see  2nd  Oct.  issue. 

625 — F — HERE  COMES  THE  BAND — MU — Ted  Lewis  and  band. 
Virginia  Bruce,  Ted  Healy,  Nat  Pendleton,  Spanky  McFarland 
— Plenty  to  sell — 77m. — 2-Aug. 


638  F  ANNA  KARENINA — D — Greta  Garbo,  Fredric  March, 

r  reddie  Bartholomew,  Maureen  O’Sullivan — Impressive - 85m 

- 2 -July 

644— F— A  NIGHT  AT  THE  OPERA— F— Groucho.  Chico, 

Harpo  Marx,  Kitty  Carlisle,  Allan  Jones - Cleanup - 94m. _ 

see  1st  Nov.  issue. 


TO  BE  REVIEWED  OR  IN  PRODUCTION 

3  *  7— RIFF  RAFF— Jean  Harlow,  Spencer  Tracy,  Joseph  Calleia, 
Una  Merkel,  Allen  Jenkins,  Roger  Imhof,  J.  Farrell  Mac- 
Donald,  George  Givot. 

536— MU-HNY  ON  THE  BOUNTY— Clark  Gable,  Franchot  Tone, 
Charles  Laughton. 

6  I  5— THE  PERFECT  GENTLEMAN— Heather  Angel,  Frank  Mor¬ 
gan,  Cicely  Courtneidge,  Herbert  Mundin,  Henry  Stephenson. 
628  AH,  WILDERNESS — Wallace  Beery,  Lionel  Barrymore, 
Cecilia  Parker,  Eric  Linden,  Aline  MacMahon,  Helen  Flint. 

— -A  TALE  OF  TWO  CITIES - Ronald  Colman,  Donald  Woods, 

Elizabeth  Allan,  Mitchell  Lewis,  Reginald  Owen,  Basil  Rath- 
bone,  Walter  Catlett,  H.  B.  Warner,  Dudley  Digges. 

—THE  BOHEMIAN  GIRL - Laurel  and  Hardy,  Jacqueline 

Wells,  Antonio  Moreno,  Mae  Busch. 

—  THE  GETAWAY  Jackie  Cooper,  Joseph  Calleia,  Lewis 
Stone,  Dudley  Digges,  Jean  Hersholt. 

THE  GREAT  ZIEGFELD — William  Powell,  Myrna  Loy, 
Luise  Rainer,  Fanny  Brice,  Ray  Bolger,  Virginia  Bruce,  Nat 
Pendleton,  Ann  Pennington,  Reginald  Owen. 

—LAST  OF  THE  PAGANS— Mala,  Lotus  Long. 

—ROBIN  HOOD  OF  EL  DORADO— Warner  Baxter.  Ann 
Loring,  Margo,  Bruce  Cabot,  William  Henry,  J.  Carrol  Naish, 
Francis  MacDonald. 

— ROSE  MARIE — Nelson  Eddy,  Jeanette  MacDonald. 

TARZAN  ESCAPES — Johnny  Weismuller,  Maureen  O’Sulli¬ 
van,  John  Buckler,  William  Henry,  Benita  Hume. 

UNTITLED — Clifton  Webb,  Robert  Montgomery,  Jessie  Mat¬ 
thews,  Vilma  Ebsen. 


Paramount 

3406— F — MRS.  WIGGS  OF  THE  CABBAGE  PATCH — CD — Paul¬ 
ine  Lord,  Zasu  Pitts,  Evelyn  Venable,  W.  C.  Fields,  Kent 
Taylor — Okay  family - 75m. — see  Sept.  '34  issue. 

3409— A— PURSUIT  OF  HAPPINESS— C— Francis  Lederer,  Joan 
Bennett.  Charles  Ruggles,  Mary  Boland — Good  comedy — 85m. 
— see  Oct.  '34  issue. 

3412— F— READY  FOR  LOVE— CD— Richard  Arlen,  Marjorie 
Rambeau,  Ida  Lupino — Program — 65m. - see  Oct.  '34  issue. 

3413 - A - MENACE — MD - Paul  Cavanaugh,  Gertrude  Michael, 

Henrietta  Crosman,  John  Lodge — Thrills  aplenty — 60m. — see 
Oct.  '34  issue. 

3414—  A— ENTER  MADAME— C—Elissa  Landi,  Cary  Grant, 
Lynne  Overman — Better  than  average — 76m. — see  Nov.  *34 
issue. 

3415—  A— LIMEHOUSE  BLUES— MD— George  Raft,  Jean  Parker, 
Anna  May  Wong,  Kent  Taylor — Strictly  melodrama — 64m. — 
see  Nov.  '34  issue. 

3416—  A— THE  PRESIDENT  VANISHES— D— Arthur  Byron, 

Paul  Kelly,  Edward  Arnold — Debatable - 85m. — see  1st  Dec. 

'34  issue. 

3417 —  F — COLLEGE  RHYTHM — F — Joe  Penner,  Lanny  Ross, 
Jack  Oakie,  Lyda  Roberti,  Mary  Brian — Dough  show — 84m. — 
see  Nov.  '34  issue. 

3418 —  F — IT’S  A  GIFT — C — W.  C.  Fields,  Jean  Rouverol,  Kath¬ 
leen  Howard,  Baby  Leroy,  Morgan  Wallace — All  Fields — 69m. 
- see  1st  Dec.  '34  issue. 

3419 —  F — BEHOLD  MY  WIFE — D — Sylvia  Sidney,  Gene  Raymond 

- Okay - 77m. - see  1st  Dec.  ’34  issue. 

3420—  F— FATHER  BROWN,  DETECTIVE— D— Walter  Connolly, 

Paul  Lukas,  Halliwell  Hobbes,  Gertrude  Michaels — Favorable 
- 65m. - see  1st  Dec.  *34  issue. 

3421—  F— HOME  ON  THE  RANGE— W— Jackie  Coogan,  Ran¬ 
dolph  Scott — Different  open  air  piece — 70m. — see  1st  Dec. 
'34  issue. 

3422 —  F - ONE  HOUR  LATE — CD - Joe  Morrison,  Helen  Twelve- 

trees,  Arline  Judge,  Ray  Walker — Sell  Morrison — 69m. — see 
I  st  Dec.  *34  issue 

3423—  F— HERE  IS  MY  HEART— C— Bing  Crosby,  Kitty  Carlisle. 
Roland  Young — Dough  show — 77m. — see  2nd  Dec.  '34  issue. 

3424—  F— WINGS  IN  THE  DARK— MD— Myrna  Loy,  Cary  Grant, 
Hobart  Cavanaugh — Better  than  average — 67m. — see  1st  Feb. 
issue. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


48. 


IN  this  issue  as 
in  every  issue  more  reviews 
of  new  short  subjects  appear 
than  in  any  trade  journal  in 
the  motion  picture  industry, 
a  statement  which  may  not 

■ 

prove  surprising  to  readers 
of  this  publication  who 
long  ago  learned  that  when 
this  publication  attempts  any¬ 
thing  it  does  the  best  job  in 
the  motion  picture  industry. 


THE  CHECKUP— l-November-35 


An  EXHIBITOR  Service 


3425—  F— ONCE  IN  A  BLUE  MOON— CD— Jimmy  Save,  Whitney 
Bourne,  Cecilia  Parker — Problem — 74m. — see  2nd  May  issue. 

3426—  F— THE  GILDED  LILY— CD— Claudette  Colbert,  Fred 
MacMurray,  Luis  Alberni — Okay — 85m. — see  2nd  Jan.  issue. 

342  7— F— LIVES  OF  A  BENGAL  LANCER— MD— Gary  Cooper, 
Franchot  Tone,  Richard  Cromwell,  Guy  Standing — Big — 
1  05m. — see  2nd  Jan.  issue. 

3428—  F— ROCKY  MOUNTAIN  MYSTERY— W— Randolph  Scott, 
Chic  Sale,  Kathleen  Burke — Fair — 65m. — see  1st  Feb.  issue. 

3429 —  A — RUMBA — D — George  Raft,  Carole  Lombard,  Margo, 
Lynne  Overman — Must  be  sold — 75m. — see  1st  Feb.  issue. 

3430 —  F — ALL  THE  KING’S  HORSES — MU— Carl  Brisson,  Ed¬ 
ward  Everett  Horton,  Mary  Ellis,  Katherine  DeMille — Ace 
Musical — 84m. — see  2nd  Feb.  issue. 

3431—  F— RUGGLES  OF  RED  GAP— C— Charles  Laughton,  Mary 

Boland,  Charles  Ruggles  Zasu  Pitts,  Roland  Young,  Leila 
Hyams - Very  good - 94m. - see  2nd  Feb.  issue. 

3432 —  F — CAR  99 — AD — Fred  MacMurray,  Sir  Guy  Standing, 
Ann  Sheridan — Satisfactory — 74m. — see  2nd  Feb.  issue. 

3433—  F— MISSISSIPPI— CD— Bing  Crosby,  W.  C.  Fields,  Joan 
Bennett — Plenty  to  sell — 84m. — see  Isf  March  issue. 

3434—  F— LOVE  IN  BLOOM— C— George  Burns,  Gracie  Allen, 
Dixie  Lee,  Joe  Morrison — Songs  may  help — 78m. — see  2nd 
March  issue. 

3  43  5— A— PRIVATE  WORLDS - D— Claudette  Colbert,  Charles 

Boyer,  Joan  Bennett,  Joe  McCrea,  Helen  Vinson — Standout — 
82m. — see  2nd  March  issue. 

3436— F — McFADDEN’S  FLATS — C — Walter  C.  Kelly,  Andy 
Clyde,  Richard  Cromwell,  Betty  Furness — Mass — 62m. — 
see  2nd  March  issue. 

3437_A— THE  SCOUNDREL— D— Noel  Coward,  Julie  Haydon, 
Martha  Sleeper — To  be  sold — 74m. — see  1st  May  issue. 

3438 —  F — HOLD  ’EM  YALE — CD — Patricia  Ellis,  Cesar  Romero, 
Larry  Crabbe,  Warren  Hymer — Sell  Runyon — 65m. — see  1st 
April  issue. 

3439 —  A — FOUR  HOURS  TO  KILL— MD— Richard  Barthelmess, 
Joe  Morrison,  Helen  Mack — Okay  meller — 76m. — see  2nd 
April  issue. 

3440—  F— STOLEN  HARMONY— CD — George  Raft,  Grace  Brad¬ 
ley,  Ben  Bernie  and  lads — Satisfactory — 81m. — see  2nd  April 
issue. 

3441 —  A— THE  DEVIL  IS  A  WOMAN— D— Marlene  Dietrich, 
Lionel  Atwill,  Edward  Everett  Horton — Spotty — 92m. — see 
1st  March  issue. 

3442 —  F — GOIN’  TO  TOWN — CD — Mae  West,  Marjorie  Gateson, 
Paul  Cavanaugh — All  Mae — 74m. — see  1st  May  issue. 

3443 —  F — PEOPLE  WILL  TALK — C — Mary  Boland,  Charles 
Ruggles — Usual  Boland-Ruggles — 69m. — see  2nd  April  issue. 

3444 —  A — THE  GLASS  KEY— MY — George  Raft,  Claire  Dodd, 
Edward  Arnold,  Rosalind  Keith — Well  done — 77m  . — see  1st 
June  issue. 

3 44 5—  F— COLLEGE  SCANDAL — MY— Arline  Judge,  Kent  Tay¬ 
lor,  Wendy  Barrie — Satisfactory  job — 75m. — see  2nd  June 
issue. 

3446 —  F — MEN  WITHOUT  NAMES — MD — Fred  MacMurray, 
Madge  Evans — Depends  on  selling — 70m. — see  1st  July  issue. 

3447 —  F — THIS  WOMAN  IS  MINE — MD — Gregory  Ratoff,  Benita 
Hume,  Katherine  Sergava,  John  Loder — Restricted — 70m. — 
2 -Sept. 

3448 —  F — PARIS  IN  SPRING — C — Mary  Ellis,  Tullio  Carmanati, 
Ida  Lupino — Pleasant — 82m. — see  2nd  June  issue. 

3449 —  A - SHANGHAI — D — Charles  Boyer,  Loretta  Young,  War¬ 

ner  Olahd — Word  of  mouth  must  help — 75m. — see  1st.  Aug. 

3450 —  F — SMART  GIRL - C — IDA  Lupino,  Kent  Taylor,  Gail 

Patrick — Program — 75m. — see  1st  Aug.  issue. 

3451  — F — MAN  ON  THE  FLYING  TRAPEZE— C — W.  C.  Fields, 
Mary  Brian — All  Fields — 64m. — see  2nd  July  issue. 

3452  - F - ACCENT  ON  YOUTH — CD - Sylvia  Sidney,  Herbert 

Marshall — Smart  stuff — 85m. — see  2nd  July  issue. 

3501 —  F— EVERY  NIGHT  AT  EIGHT — MU — George  Raft,  Alice 

Faye,  Frances  Langford,  Patsy  Kelly - Saleable - 7  5  m. — 

1  -Aug. 

3502 —  F— WANDERER  OF  THE  WASTELAND— W— Dean  Jag- 

ger,  Gail  Patrick,  Edward  Ellis,  Benny  Baker,  Larry  Crabbe - 

Okay  western — 60m. —  1 -Oct. 

3503—  F— ANNAPOLIS  FAREWELL— CD — Sir  Guy  Standing, 
Rosalind  Keith,  Tom  Brown,  Richard  Cromwell — Exploitation 
bet — 85m. —  I  -Sept. 

3504—  A— WITHOUT  REGRET— D— Kent  Taylor,  Elissa  Landi, 
Frances  Drake,  Paul  Cavanagh — Strong  drama — 75m. — 
2-Aug. 

3505—  F— THE  LAST  OUTPOST— MD— Cary  Grant,  Gertrude 
Michael,  Claude  Rains,  Kathleen  Burke — Saleable — 72m.— 
1-Oct. 

3506—  F— HOPALONG  CASSIDY— W— William  Boyd,  Paula 
Stone,  James  Ellison — Fine  western — 63m. — 2-Aug. 


3507  F  HERE  COMES  COOKIE — F — Burns  and  Allen,  George 
Barbier,  Betty  Furness,  Andrew  Tombes — Usual  Bums- Allen 
— 65m. —  1  -Sept. 

3508—  F— THE  CRUSADES— SP— Loretta  Young,  Henry  Wil- 
coxon,  Katherine  DeMille,  Ian  Keith,  V.  Aubrey  Smith, 
William  Farnum — Industry  triumph — 134m.  (road  show 
length) — 2-Aug. 

3509—  F— TWO  FOR  TONIGHT— C— Bing  Crosby,  Joan  Bennett. 
Mary  Boland — Depends  on  Crosby — 60m. —  I -Sept. 

3511 — F — THE  BIG  BROADCAST  OF  1936 — MU — Jack  Oakie, 
George  Burns,  Gracie  Allen,  Lyda  Roberti,  Wendy  Barrie, 
Henry  AVadsworth,  C.  Henry  Gordon,  Benny  Baker,  Bing 
Crosby,  Ethel  Merman,  Mary  Boland,  Charles  Ruggles,  Ina  Ray 
Hutton,  Amos  and  Andy — Swell  relaxation — 97m. —  1-Oct. 

35  12  F  THE  VIRGINIA  JUDGE — C — Walter  C.  Kelly,  Marsha 
Hunt,  Johnny  Downs,  Stepin  Fetchit. — Enough  entertainment 
— 63m. —  1-Oct. 

3513— F— TWO  FISTED— F— Lee  Tracy,  Roscoe  Karns,  Gail 
Patrick,  Kent  Taylor,  Grace  Bradley,  G.  B.  Huntley,  Jr. — Laugh 
program — 62m. —  1-Oct. 

35  14  F— — LITTLE  AMERICA — Narrative  of  Rear  Admiral  Richard 
Byrd’s  Antarctic  expedition — Worth  attention  anywhere — 
5  7m. — see  2nd  Oct.  issue. 

3515—  F— HANDS  ACROSS  THE  TABLE— CD— Carole  Lom¬ 
bard,  Fred  MacMurray,  Astrid  Alwyn,  Ralph  Bellamy,  Ruth 
Donnelly,  Marie  Prevost — Nice  job— 80m. — see  2nd  Oct. 
issue. 

3517  F  THE  EAGLE’S  BROOD — W — William  Boyd,  Jimmy 
Ellison,  William  Farnum,  Joan  Woodbury — Very  good — 60m. 
— see  2nd  Oct.  issue. 

3518 — F — WINGS  OVER  ETHIOPIA — Travelogue  through  Ethi¬ 
opia — Vastly  interesting  while  the  headlines  last — 53m.  and 
43m.  (dependent  on  territory) — see  2nd  Oct.  issue. 

3519  IF  I  HAD  A  MILLION — Charles  Laughton,  all  star  (re¬ 
issue)  . 

3520 — F — SHIP  CAFE — CD — Carl  Brisson,  Arline  Judge,  Mady 
Christians — Depends  on  Brisson — f4m. — see  1st  Nov.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

3510 —  PETER  IBBETSON — Gary  Cooper,  Ann  Harding,  Ida 
Lupino,  Douglas  Dumbrille,  Ferdinand  Gottschalk. 

3516 —  ROSE  OF  THE  RANCHO — Gladys  Swarthout,  H.  B.  War¬ 
ner,  John  Boles,  Charles  Bickford,  Willie  Howard,  Herb 
Williams. 

— ANYTHING  GOES — Bing  Crosby,  Frank  Morgan,  Ethel  Mer¬ 
man,  Ida  Lupino,  Grace  Bradley. 

—BAR  20  RIDES  AGAIN — William  Boyd,  J  ames  Ellison, 
George  Hayes,  Jean  Rouveral. 

— COLLEGIATE — Joe  Penner,  Jack  Oakie,  Mack  Gordon, 
Harry  Revel,  Lynne  Overman,  Larry  Crabbe,  Ned  Sparks. 

— DESIRE — Gary  Cooper,  Marlene  Dietrich,  Alan  Mowbray, 
Ernest  Cossart,  John  Haliday. 

— DRIFT  FENCE — Larry  Crabbe,  Katherine  De  Mille,  Glenn 
Erikson. 

— HER  MASTER’S  VOICE — Edward  Everett  Horton,  Peggy 
Conklin,  Laura  Hope  Crews,  Elizabeth  Patterson. 

— IT’S  A  GREAT  LIFE — Joe  Morrison,  Paul  Kelly,  Rosa¬ 
lind  Keith,  William  Frawley,  Chic  Sale,  David  Holt,  Baby 
Leroy,  Dean  Jagger. 

— KLONDIKE  LOU — Mae.  West,  Victor  McLaglen,  Edward 
Gargan,  Nell  Craig,  John  Rogers,  Helen  Jerome  Eddy. 
—MARY  BURNS,  FUGITIVE— Sylvia  Sidney,  Melvyn  Douglas, 
Pert  Kelton,  Alan  Baxter,  Wallace  Ford,  Brian  Donlevy. 
—THE  MILKY  WAY— Harold  Lloyd,  Veree  Teasdale.  Helen 
Mack,  Dorothy  Wilson,  William  Gargan,  George  Barbier,  Lionel 
Stander. 

—MILLIONS  IN  THE  AIR— Ida  Lupino,  Willie  Howard,  Ray 
Milland,  George  Barbier,  Benny  Baker. 

— NEVADA — Larry  Crabbe,  Kathleen  Burke,  Ray  Hatton, 
Glen  Erikson. 

— SO  RED  THE  ROSE — Margaret  SuIIavan,  Walter  Connolly, 
Randolph  Scott,  Elizabeth  Patterson,  Janet  Beecher. 

—THE  TRAIL  OF  THE  LONESOME  PINE — Henry  Fonda, 
Sylvia  Sidney,  Fred  MacMurray,  Fred  Stone,  Raymond  Wal- 
burn,  Fuzzy  Knight,  Edward  Ellis,  Beulah  Bondi,  Spanky  Mac- 
Farland. 

Radio 

4101— A— BECKY  SHARP— MD— Miriam  Hopkins,  Billie  Burke, 

Frances  Dee - Plug  the  color — 84m. — see  2nd  June  issue. 

501—  F— LAST  DAYS  OF  POMPEII— D— Preston  Foster,  Basil 
Rathbone,  David  Holt,  Alan  Hale,  John  Wood,  Gloria  Shea — 
Big  every  way — 90m. - 1-Oct. 

505— F— THE  GAY  DIVORCEE^MU— Ginger  Rogers,  Fred 
Astaire,  Edward  Everett  Horton,  Eric  Blore,  Alice  Brady — Ace 
musical — 106m. — see  Oct.  *34  issue. 


f  i 
V 


An  EXHIBITOR  Service 


506—  A— DANGEROUS  CORNER— D— Conrad  Nagel,  Virginia 
Bruce,  Melvyn  Douglas — Spotty — 83m. — See  Oct.  ’34  issue. 

507—  F— ANNE  OF  GREEN  GABLES — CL— Anne  Shirley,  Tom 
Browne,  O.  P.  Heggie — Sell  the  book — 79m. — see  Nov.  ’34 
issue. 

508—  F— KENTUCKY  KERNELS — F — Wheeler  and  Woolsey, 
Mary  Carlisle,  Spanky  McFarland — Comedy  Hit — 89m. — see 
Nov.  ’34  issue. 

509 —  F — BY  YOUR  LEAVE — CD — Frank  Morgan,  Genevieve 
Tobin,  Neil  Hamilton — Some  laughs — 79m. — see  Oct.  ’34 
issue. 

5  I  o— F— WEDNESDAY’S  CHILD— D— Edward  Arnold,  Karen 
Morley,  Frankie  Thomas,  Jr. — To  be  sold — 70m. — see  Oct. 
’34  issue. 

511—  F— GRIDIRON  FLASH— CD— Eddie  Quillen,  Betty  Fur¬ 
ness,  Grant  Mitchell — Seasonal — 62m. — see  Nov.  '34  issue. 

512—  F— THE  LITTLE  MINISTER— CL— Katherine  Hepburn, 
John  Beal,  Andy  Clyde,  Reginald  Denny — Fine — 108m. — see 
2nd  Dec.  ’34  issue. 

5  13— F— SILVER  STREAK— AD— Sally  Blane,  Charles  Starrett, 
William  Farn'um — Exploitation  opportunity — 86m. — see  1st. 
Dec.  ’34  issue. 

514—  A— WOMAN  IN  THE  DARK— MD— Fay  Wray,  Melvyn 
Douglas,  Ralph  Bellamy,  Roscoe  Ates — Strictly  melodrama — 
68m. — see  1st  Dec.  issue. 

515 —  F — RED  MORNING — MD — Regis  Toomey,  Steffi  Duna, 
Raymond  Hatton — Familiar — 60m. — see  Nov.  ’34  issue. 

516—  F— WEST  OF  THE  PECOS— AD— Richard  Dix,  Martha 
Sleeper,  Fred  Kohler,  Louise  Beaver — High  rating  action 
drama — 68m. — see  1st  Dec.  issue. 

5  I  7— F— LIGHTNING  STRIKES  TWICE— C— Ben  Lyon,  Pert 
Kelton,  Thelma  Todd — Weak — 65m. — see  Nov.  '34  issue. 

5  |  8— F— ROMANCE  IN  MANHATTAN — CD— Francis  Lederer, 
Ginger  Rogers — Nice  program — 77m. — see  Dec.  '34  issue. 

519—  F— GRAND  OLD  GIRL - CD— May  Robson,  Fred  Mac- 

Murray,  Mary  Carlisle — Decidedly  okay — 78m. — see  2nd 
Dec.  '34  issue. 

520—  A— ENCHANTED  APRIL— CD— Ann  Harding,  Frank  Mor¬ 
gan — Sell  names — 82m. — see  2nd  Dec.  '34  issue. 

521 —  A — GIGOLETTE — D — Adrienne  Ames,  Ralph  Bellamy, 
Donald  Cook,  Robert  Armstrong — Weak — 67m. — see  2nd 
Feb.  issue. 

522—  F— MURDER  ON  A  HONEYMOON— MY— Edna  Mae 
Oliver,  James  Gleason — Okay  program — 75m. — see  1st  Feb. 
issue. 

523—  F— CAPTAIN  HURRICANE— CD— James  Barton,  Helen 
Mack,  Helen  Westley — So-so — 74m. — see  2nd  Feb.  issue. 

524 —  F — ROBERTA — MU — Irene  Dunne,  Fred  Astaire,  Ginger 
Rogers,  Randolph  Scott,  Claire  Dodd — In  the  money — 84m. — 
see  2nd  Feb.  issue. 

525—  F— A  DOG  OF  FLANDERS— CD— Frankie  Thomas,  O.  P. 
Heggie — Deserves  support — 75m. — see  1st  March  issue. 

526 —  F — LADDIE — CD — John  Beal,  Gloria  Stuart,  Charlotte 
Henry,  Virginia  Weidler — Good — 85m. — see  2nd  March 

527—  A— THE  PEOPLE’S  ENEMY— Preston  Foster,  Melvyn 
Douglas,  Roscoe  Ates — New  cycle  stuff — 70m. — see  2nd 
April  issue. 

528—  F— CHASING  YESTERDAY— CD— Anne  Shirley,  O.  P. 
Heggie,  Helen  Westley — Enjoyable — 80m. — see  1st  April 
issue. 

529—  F— STAR  OF  MIDNIGHT— CD— William  Powell,  Ginger 
Rogers,  Paul  Kelly — Topnotch — 92m. — see  2nd  April  issue. 

530 —  A — VILLAGE  TALE — D — Kay  Johnson,  Randolph  -  Scott 
— So-so — 84m. — see  1st  May  issue. 

531—  F— STRANGERS  ALL— CD— May  Robson,  Florine  McKin¬ 
ney,  Preston  Foster — Neighborhood — 71m. — see  1st  April 
issue. 

532—  A— THE  INFORMER— MD— Victor  MacLaglen,  Heather 
Angel,  Preston  Foster,  Margot  Grahame — See  it — see  1st  May 

5  3  3— F— BREAK  OF  HEARTS— D— Katherine  Hepburn,  Charles 
Boyer,  John  Beal,  Jean  Hersholt — Satisfactory — 80m. — see 
1  st  June  issue. 

534 — F— THE  NITWITS - F— Wheeler  and  Woolsey,  Betty 

Grable — Okay — 78m. — see  1st  June  issue. 

535_F— HOORAY  FOR  LOVE— MU— Ann  Sothern,  Gene  Ray¬ 
mond,  Bill  Robinson — Okay  musical — 7!m. — see  1st  June 
issue. 

536 — F — FRECKLES — MD — Tom  Brown,  Virginia  Weidler,  Carol 
Stone,  Lumsden  Hare,  Dorothy  Peterson — Clean  family  stuff — 
69m. —  1  -Oct. 

5371 — F — SHE — MD — Helen  Gahagan,  Randolph  ScotH  Helen 
Mack,  Nigel  Bruce- — Sell  it — 101m. — 2-July. 

538— F— THE  ARIZONIAN— W— Richard  Dix,  Preston  Foster, 
Margot  Grahame — Good  job — 75m. — see  2nd  June  issue. 


THE  CHECKUP— l-November-35 


539— F— OLD  MAN  RHYTHM— MU— Buddy  Rogers,  Barbara 
Kent,  George  Barbier,  Grace  Bradley,  Betty  Grable— Summer 
musical  stuff — 85m. —  1-Aug. 

540  F  JALNA - D - Kay  Johnson,  Ian  Hunter,  C.  Aubrey  j 

Smith - Class - 75m. - see  1st  Aug.  is|ue. 

541  F — ALICE  ADAMS - CD - Katherine  Hepburn,  Fred  Mac- 

Murray,  Evelyn  Venable,  Fred  Stone — Long,  but  okay  every¬ 
where - 97m. - see  2nd  Aug.  issue.  ^1 

542 — F — HOT  TIP — C — Jimmy  Gleason,  Zasu  Pitts,  Russell  / 
Gleason — Pleasant  program — 72m. —  1-Aug. 

544_F— THE  THREE  MUSKETEERS — MD— Walter  Abel,  Paul  ( 
Lukas,  Margot  Grahame,  Heather  Angel,  Ian  Keith,  Onslow 
Stevens,  Moroni  Olsen,  Ralph  Forbes — Grand  entertainment — ?! 
90m. — see  2nd  Oct.  issue. 

601 —  F — TOP  HAT — MU — Fred  Astaire,  Ginger  Rogers,  Edward 
Everett  Horton,  Helen  Broderick — No.  1  show — 107m. — 

1  -Sept. 

602—  F— THE  RETURN  OF  PETER  GRIMM— D— Lionel  Barry¬ 
more,  Helen  Mack,  Donald  Meek,  Edward  Ellis,  George  Break- 
ston — Must  be  sold — 80m. —  1-Aug. 

603—  F— POWDERSMOKE  RANGE— W— Hoot  Gibson,  Harry 

Carey,  Bob  Steele,  Tom  Tyler,  Wally  Wales,  Boots  Mallory - 

Western  "Grand  Hotel” — 74m. —  1-Sept. 

604  F  HIS  FAMILY  TREE — CD — James  Barton,  Margaret  Cal¬ 
lahan,  Maureen  Delany — Spotty  program — 71m.— 1 -Sept. 

605  F  THE  RAINMAKERS — F — Wheeler  and  Woolsey,  Dor¬ 
othy  Lee,  Berton  Churchill — Usual  W-W  farce - 75m. — see 

2nd  Oct.  issue. 

606  - F - HI  GAUCHO - MD - Steffi  Duna,  John  Carroll.  Rod 

LaRocque — So-so  program — 60m. — 2-Sept. 

607—  F— TO  BEAT  THE  BAND— F— Hugh  Herbert,  Helen  Brod¬ 
erick,  Roger  Pryor,  Phyllis  Brooks — Weak  program — 67m. — 
see  I  st  Nov.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

608 —  ANNIE  OAKLEY — Barbara  Stanwyck,  Preston  Foster,  Mel¬ 
vyn  Douglas,  Margaret  Armstrong,  Otto  Hoffman. 

609 —  IN  PERSON — Ginger  Rogers,  George  Brent,  Alan  Mow¬ 
bray,  Grant  Mitchell,  Henry  Stephenson. 

610 —  I  DREAM  TOO  MUCH — Lily  Pons,  Henry  Fonda,  Paul  Por- 
casi,  Eric  Blore. 

614 — SYLVIA  SCARLETT — Katherine  Hepburn,  Natalie  Paley, 
Briane  Aherne,  Edmund  Gwenn. 

- CHATTERBOX - Anne  Shirley,  Phillips  Holmes,  Edward 

Ellis,  Erik  Rhodes. 

—IT  HAPPENED  IN  HOLLYWOOD— Wallace  Ford,  Phyllis 
Brooks,  Edward  Burns,  Erik  Rhodes. 

- MOTHER  LODE — Richard  Dix,  Leila  Hyams,  Andy  Clyde, 

Moroni  Olsen,  Onslow  Stevens. 

— SEVEN  KEYS  TO  BALDPATE — Gene  Raymond,  Margaret 
Callahan,  Moroni  Olsen,  Eric  Blore,  Grant  Mitchell. 

- TWO  O  CLOCK  COURAGE - Walter  Abel,  Margot  Gra¬ 
hame,  Alan  Hale,  Harriet  Hilliard. 

- WE’RE  ONLY  HUMAN - Preston  Foster,  Jane  Wyatt,  James 

Gleason,  Harold  Huber. 

Republic 

3502— F— FORBIDDEN  HEAVEN— CD— Charles  Farrell,  Char¬ 
lotte  Henry,  Beryl  Mercer — Family,  neighborhood — 78m. — 
1-Sept. 

3507 —  F — TWO  SINNERS — D — Otto  Kruger,  Martha  Sleeper, 

Cora  Sue  Collins,  Minna  Gombell — Sell  the  women — 73m. — 2- 
Sept. 

3508—  F— CAPPY  RICKS  RETURNS— CD— Robert  Me  Wade,  Ray 
Walker,  Florine  McKinney,  Lucien  Littlefield — Okay  nabe — 
67m. —  1  -Oct. 

3525— F— THE  SPANISH  CAPE  MYSTERY— MY— Helen  Twelve- 
trees,  Donald  Cook,  Berton  Churchill,  Frank  Sheridan — Good 
anywhere,  can  be  pushed — 73m. — see  2nd  Oct.  issue. 

3532 — F - $1000  A  MINUTE - C - Roger  Pryor,  Leila  Hyams, 

Edgar  Kennedy,  Sterling  Halloway - Okay  job - 72m. - see 

1st  Nov.  issue. 

3541  — F — THE  CRIME  OF  -DR.  CRESPI— MD— Eric  Von  Stro 
heim,  Dwight  Frye,  Paul  Guilfoyle,  Harriet  Russell — Needs 
help - 63  m. —  I  -Oct. 

3547—  F— RACING  LUCK— AD— Bill  Boyd,  Barbara  Worth- 
Routine  race  track — 56m. — see  1st  Nov.  issue. 

3548 —  F— FEDERAL  AGENT — MD— Bill  Boyd,  Irene  Ware,  Don 
Alvarado,  George  Cooper — Average  inde  meller — 58m. —  I- 
Jan. 

3556— F— WESTWARD  HO— W— John  Wayne,  Sheila  Manners. 
Frank  McGlynn,  Jr. — No.  1  everyway — -60m. —  1-Aug. 

3558— F— THE  NEW  FRONTIER — W— John  Wayne,  Muriel  Evans, 
Murdock  MacQuarrie — Okay  Wayne — 60m. —  I -Oct. 


51. 


THE  CHECKUP— l-November-35 


An  EXHIBITOR  Service 


3566—  F— TUMBLING  TUMBLEWEEDS— W— Gene  Autry,  Smiley 
Burnette,  Lucile  Brown — Okay; — 61m. —  1 -Sept. 

3567 —  F — MELODY  TRAIL — W — Gene  Autry,  Ann  Rutherford, 

Smiley  Burnette - Another  good  Autry - 60m. - 1 -Oct. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

3518 - FRISCO  WATERFRONT— Ben  Lyon,  Helen  Twelvetrees, 

Rod  LaRocque,  Russell  Hopton,  James  Burke,  Henry  Kolker. 

3524 — FORCED  LANDING — Onslow  Stevens,  Toby  Wing,  Esther 
Ralston,  Sidney  Blackmer,  Raymond  Hatton,  Eddie  Nugent, 
Barbara  Pepper. 

353  7 — HITCH  HIKE  LADY— Alison  Skipworth. 

3562 — LAWLESS  RANGE — John  Wayne,  Sheila  Mannors,  Frank 
McFlynn,  Jr.,  Yakima  Canutt. 

3568—  THE  SAGEBUSH  TROUBADOR - Gene  Autry,  Smiley  Bur¬ 

nette. 

3570 - RED  RIVER  VALLEY - Gene  Autry,  George  Cheseboro, 

George  Burton,  Charles  King. 

Monogram 

(Distributed  in  Albany,  Buffalo,  New  York  City,  Washington  by 
Republic;  in  Philadelphia  by  First  Division) 

3001—  F — GIRL  OF  THE  LIMBERLOST— CD— Louise  Dresser, 

Marian  Marsh,  Ralph  Morgan - Well  done — 86m. - see  Sept. 

’34  issue. 

3002—  F— THE  KEEPER  OF  THE  BEES — CD— Neil  Hamilton, 

Betty  Furness,  Edith  Fellowes - Nice  job - 76m. - see  2nd  June 

issue. 

3003—  F — THE  NUT  FARM — F — Wallace  Ford,  Joan  Gale — Plenty 

of  laughs - 69m. - see  1st  Feb.  issue. 

3004 - F - THE  HEALER - D— Ralph  Bellamy.  Karen  Morley, 

Judith  Allen - Worthy  attempt - 75m. - see  1st  June  issue. 

3011—  F - MILLION  DOLLAR  BABY— C— Ray  Walker,  Jimmv 

Fay,  Arline  Judge — Good  nabe  bet — 64m. — see  1st  Jan.  issue. 

3012 - F - REDHEAD - CD - Bruce  Cabot,  Grace  Bradley - To  be 

exploited - 73m. - see  Oct.  ’34  issue. 

3013 — F — THE  HOOSIER  SCHOOLMASTER — CD — Norman  Fos¬ 
ter,  Charlotte  Henry - Nicely  done - 76m. - see  2nd  April 

3014  - A - SING  SING  NIGHTS - MD — Conway  Tearle,  Hardie 

Albright,  Boots  Mallory — Holds  interest - 60m. - see  1st  Dec. 

'34  issue. 

3015  - F — GIRL  O’  MY  DREAMS - CD — Mary  Carlisle,  Eddie 

Nugent - Pleasant - 70m. - see  Nov.  ’34  issue. 

3016  - F - HONEYMOON  LIMITED — CD — Neil  Hamilton,  Irene 

Hervey - Entertaining - 70m. - see  1st  July  issue. 

3017 — F — THE  GREAT  GOD  GOLD — D — Sidney  Blackmer, 

Martha  Sleeper — Topnotcher  from  this  studio - 72m. — see 

2nd  March  issue. 

3018 - F - WOMEN  MUST  DRESS - D - Minna  Gombell,  Hardie 

Albright,  Gavin  Gordon — Selling  opportunity — 76m. — see  1st 
Feb.  issue. 

3019 —  F - MAKE  A  MILLION - C — Charles  Starrett,  Pauline 

Brooks - Okay  nabe - 67m. - see  1st  July  issue. 

3020 —  F — LOST  IN  THE  STRATOSPHERE — MD — June  Collyer, 

William  Cagney,  Eddie  Nugent — To  be  sold - 70m. - see  No\’ 

’34  issue. 

3021 —  F — TOMORROW’S  YOUTH — CD — Dickie  Moore,  John 

Miljan,  Martha  Sleeper - Fair — 63m. - see  Oct.  ’34  issue. 

3022—  F— THE  MYSTERIOUS  MR.  WONG — MD — Bela  Lugosi, 

Arline  Judge - Okay  meller - 60m. - see  1st  Feb.  issue. 

3023 —  F - FLIRTING  WITH  DANGER - CD - Robert  Armstrong, 

Maria  Alba,  William  Cagney - Average - 69m. - see  1st  Dec. 

’34  issues. 

3024 —  F — SUCCESSFUL  FAILURE — CD — William  Collier,  Sr. — 

Programmer - 62m. - see  1st  Dec.  ’34  issue. 

3025 - F - THE  MYSTERY  MAN - CD - Robert  Armstrong,  Max¬ 
ine  Doyle - Okay — 62m. - see  2nd  Feb.  issue. 

3026 — F — CHEERS  OF  THE  CROWD— C—R  ussell  Hopton,  Irene 
Ware - Pleasant  program — 62m. - see  1st  Aug.  issue. 

3031  - F - THE  TRAIL  BEYOND - W - John  Wayne,  Verna  Hillie 

- Average  western — 55m. - see  Oct.  '34  issue. 

3032  - F - TEXAS  TERROR — W. - John  Wayne,  Lucille  Browne - 

Usual  Wayne  western — 51m. - see  2nd  Feb.  issue. 

3033 —  F - THE  DESERT  TRAIL - W - John  Wayne,  Mary  Korn- 

man - Okay - 5  7m. - see  2nd  June  issue. 

3034—  F— ’NEATH  ARIZONA  SKIES— W — John  Wayne,  Sheila 
Terry — Hard  riding 58m. see  2nd  Dec.  '34  issue. 

3035 —  F THE  DAWN  RIDER W John  Wayne,  Marion  Burns 

- Satisfactory - 52m. - see  2nd  July  issue. 

3036 —  F — RAINBOW  VALLEY — W — John  Wayne,  Lucille  Brown 

- Typical - 52m. - see  2nd  March  issue. 

303  7 - F — LAWLESS  FRONTIER - W - John  Wayne,  Sheila  Terry 

— Satisfactory — 58m. — see  2nd  Jan.  issue. 

3038 - F - PARADISE  CANYON - W - John  Wayne,  Marion 

Burns - Satisfactory - 52m. - see  1st  June  issue. 


20th  Century-Fox 

508 — F - CARAVAN — O - Charles  Boyer,  Loretta  Young,  Jean 

Parker,  Phillips  Holmes,  Louise  Fazenda - May  surprise - 

102m. - see  Aug.  ’34  issue. 

5  10 — A — ELINOR  NORTON — D — Claire  Trevor,  Hugh  Williams, 

Norman  Foster,  Gilbert  Roland - Missout - 75m. - see  Nov. 

'34  issue. 

5  1  I - A — MARIE  GALANTE - MD - Spencer  Tracy,  Ketti  Gal- 

lian,  Ted  Sparks,  Helen  Morgan,  Stepin  Fetchit - Okay  melo¬ 
drama - 90m. - see  Nov.  ’34  issue. 

5  1  2  A  GAMBLING - MD — George  M.  Cohan,  Wynne  Gibson, 

Dorothy  Burgess - Better  than  average - 83m. - see  Nov.  '34 

issue. 

5  I  3— F— MUSIC  IN  THE  AIR— MU— Gloria  Swanson,  John  Boles, 

Douglass  Montgomery,  A1  Shean — Worthy 105m. See  Nov. 

'34  issue. 

5  14— F— 365  NIGHTS  IN  HOLLYWOOD— CD— James  Dunn, 
Alice  Faye — Program  Hollywood  stuff — 74m. — see  Oct.  '34 

issue. 

5  I  5— F— MYSTERY  WOMAN— MD— Mona  Barrie,  Gilbert  Ro¬ 
land,  John  Halliday — Average — 69m. — see  2nd  Dec.  issue. 

5  I  6 — F - PECK’S  BAD  BOY - C - Jackie  Cooper,  Thomas  Meig- 

han,  Jackie  Searle - Money - 70m. - see  Sept.  '34  issue. 

5  1  7— F— HELL  IN  THE  HEAVENS — AD — Wa  rner  Baxter,  Con- 

chita  Montenegro,  Russell  Hardie - Sell  Baxter - 80m. - see 

Nov.  '34  issue. 

5  18— F— THE  WHITE  PARADE— D— Loretta  Young,  John 
Boles,  Dorothy  Wilson,  Muriel  Kirkland — Above  average 
- 80m. - see  Nov.  ’34  issue. 

5  I  9— A— THE  FIRST  WORLD  WAR— Compilation  of  films  from 
secret  archives  of  war  powers — Depends  on  selling — 71m. — 
see  Nov.  ’34  issue. 

520— F— BACHELOR  OF  ARTS— CD— Tom  Brown,  Anita 

Louise,  Henry  B.  Walthall,  Mae  Marsh,  Arline  Judge - Neat - 

73m. - see  1st  Dec.  '34  issue. 

52  1— F— UNDER  PRESSURE— AD— Edmund  Lowe,  Victor  Mc- 
Laglen,  Charles  Bickford,  Florence  Rice — Familiar — 64m. — 
sgg  |  st  p eb  issue 

522 —  F — HELLDORADO — CD — Richard  Arlen,  Madge  Evans, 
Ralph  Bellamy,  James  Gleason — So-so — 75m. — see  2nd  Dec. 
'34  issue. 

523—  F— LOTTERY  LOVER— MU— Pat  Patterson,  Lew  Ayres, 
Peggy  Fears,  Reginald  Denny — Fair  musical — 82m. — see  2nd 
Dec.  ’34  issue. 

524—  F— BRIGHT  EYES— CD— Shirley  Temple,  James  Dunn, 

Jane  Withers - Dough - 83m. - see  1st  Dec.  '34  issue. 

525—  F— THE  COUNTY  CHAIRMAN— C— Will  Rogers,  Berton 

Churchill,  Evalyn  Venable,  Stepin  Fetchit,  Louise  Dresser, 
Kent  Taylor - Ace  Rogers - 78m. - see  1st  Jan.  issue. 

526—  F— CHARLIE  CHAN  IN  PARIS— MY— Warner  Oland, 
Mary  Brian,  Thomas  Beck,  Erik  Rhodes — Okay  Chan — 70m. 
— see  1st  Jan.  issue. 

52  7— F— WHEN  A  MAN’S  A  MAN — W— George  O’Brien,  Dor¬ 

othy  Wilson,  Paul  Kelly - Good - 67m. — see  1st  Feb.  issue. 

528—  F— THE  DARING  YOUNG  MAN— CD— James  Dunn,  Mae 
Clarke,  Neil  Hamilton,  Warren  Hymer — So-so — 75m. — see 
1st  May  issue. 

529 —  F — ONE  MORE  SPRING — CD — Janet  Gaynor,  Warner 

Baxter,  Walter  King,  Grant  Mitchell,  Stepin  Fetchit - Okay - 

90m. - see  2nd  Feb.  issue. 

530 - F - BABOONA - Jungle  film,  photographed  by  Mr.  and  Mrs. 

Martin  Johnson — Exploitable  material — 72m. — see  1st  Feb. 
issue. 

531—  F— THE  LITTLE  COLONEL— CD— Shirley  Temple,  Lionel 
Barrymore,  Evelyn  Venable,  Bill  Robinson — Big  dough — 80m. 
see  2nd  Feb.  issue. 

532—  F— THE  GREAT  HOTEL  MURDER — MY— Edmund  Lowe, 

Victor  McLaglen,  Rosemary  Ames — Fair 70m. see  1st 

March  issue. 

533—  F— LIFE  BEGINS  AT  40— CD — Will  Rogers,  Richard  Crom¬ 
well,  Rochelle  Hudson,  Jane  Darwell,  Slim  Summerville — Swell 
—  75m. — see  2nd  Feb.  issue. 

534—  F— GEORGE  WHITE’S  SCANDALS  OF  1935— MU— 
George  White,  Alice  Faye,  James  Dunn,  Ned  Sparks,  Cliff 

Edwards,  Lyda  Roberti,  Arline  Judge,  Eleanor  Powell - Good 

— 90m. - see  1st  April  issue. 

535—  F— SPRING  TONIC— CD— Lew  Ayres,  Claire  Trevor,  Wal¬ 
ter  King,  Jack  Haley,  Zasu  Pitts Weak 57m. see  2nd 

April  issue. 

536—  F— IT’S  A  SMALL  WORLD— C— Spencer  Tracy,  Wendy 

Barrie - Pleasant - 70m. - see  2nd  April  issue. 

53  7 - F — $10  RAISE - C - Edward  Everett  Horton,  Karen  Mor¬ 

ley — Fair  Comedy - 70m. - see  1st  April  issue. 


52 


An  EXHIBITOR  Service 


THE  CHECKUP — l-November-35 


538— F— THE  COWBOY  MILLIONAIRE— W — George  O'Brien, 

Maude  Allen,  Evalyn  Bostock,  Edgar  Kennedy - Look  it  over 

— 65m. — see  1st  May  issue. 

539 F — OUR  LITTLE  GIRL — CD — Shirley  Temple Rosemary 

Amei,  Joel  McCrea,  Poodles  Hanneford,  Lyle  Talbot — No 
trouble  anywhere - 65m. - see  2nd  May  issue. 

540— F— LADIES  LOVE  DANGER— MY— Mona  Barrie,  Gilbert 

Roland,  Don  Cook,  Henry  Kolker,  Adrienne  Ames — Fair - 

75m. - see  2nd  May  issue. 

541 F— UNDER  THE  PAMPAS  MOON— CD— Warner  Baxter, 

Ketti  Gallian — Will  help  bring  Baxter  back — 80m. — see  1st 
June  issue. 

542— F— DOUBTING  THOMAS— C— Will  Rogers,  Billie  Burke, 
Alison  Skipworth,  Gail  Patrick,  Andrew  Tombes — High  Rogers 
- 78m. - see  2nd  April  issue. 

543 - F — BLACK  SHEEP - CD - Edmund  Lowe,  Claire  Trevor, 

Tom  Brown,  Eugene  Pallette — Okay  program - 78m. — see 

2nd  May  issue. 

544_F— CHARLIE  CHAN  IN  EGYPT— MY - Warner  Oland,  Pat 

Paterson,  Rita  Cansino - Satisfying - 74m. - see  2nd  June 


issue. 

545 - F - GINGER — C - Jane  Withers,  Jackie  Searl,  O.  P.  Heggie, 

Walter  King,  Katherine  Alexander - Buildup  for  a  find - 79m. 

- see  2nd  June  issue. 

546 — F — ORCHIDS  TO  YOU — CD - John  Boles,  Jean  Muir, 

Charles  Butterworth - Nice  job — 75m. - see  1st  July  issue. 

547  - F — SILK  HAT  KID - CD - Lew  Ayres,  Mae  Clarke,  Paul 

Kelly - Program - 67m. - see  2nd  July  issue. 

548  - F - HARDROCK  HARRIGAN— MD - George  O'Brien,  Irene 

Hervey,  Fred  Kohler — Okay  job 61m. — see  2nd  July  issue. 

549 — F - CURLY  TOP - CD - Shirley  Temple,  John  Boles 

Rochelle  Hudson,  Rafaela  Ottiano,  Esther  Dale,  Jane  Darwell 
— Swell — 7  6m. —  1  -Aug. 

601— F— IN  OLD  KENTUCKY— C— Will  Rogers,  Dorothy  Wil¬ 
son,  Bill  Robinson — Swell — 84m. — 2-July. 

602  - F - THE  GAY  DECEPTION — Francis  Lederer,  Frances  Dee, 

Benita  Hume,  Lionel  Stander,  Alan  Mowbray — Good  job — 
79m. —  1  -Sept. 

603  F — WELCOME  HOME C James  Dunn,  Arline  Judge 

Plenty  laughs - 72m. - see  2nd  July  issue. 

604  - F — REDHEADS  ON  PARADE - MU - John  Boles,  Dixie  Lee, 

Jack  Haley,  Ray  Walburn — Must  be  sold — 77m. —  I -Aug. 

605—  F— DRESSED  TO  THRILL - CD - Clive  Brook,  Tutta  Rolf 

- So-so - 68m. - see  2nd  July  issue. 

606 —  F — NAVY  WIFE — D — Claire  Trevor,  Ralph  Bellamy,  Jane 

Barwell,  Warren  Hymer,  Ben  Lyon - Program - 74m. - 1 -Oct. 

607 - F - THUNDER  MOUNTAIN - W - George  O’Brien,  Barbara 

Fritchie,  Frances  Grant — Okay — 64m. —  1-Oct. 

608—  F— THE  FARMER  TAKES  A  WIFE— CD— Janet  Gaynor, 
Henry  Fonda,  Charles  Bickford,  Jane  Withers,  Slim  Summer¬ 
ville — Looks  okay — 9!m. —  I -July. 

609—  F— HERE’S  TO  ROMANCE - CD— Nino  Martini,  Gene¬ 

vieve  Tobin,  Anita  Louise,  Reginald  Denny,  Mme.  Schumann- 
Heink — Sell  Martini — 85m. —  I -Sept. 

6 1 0—  F— CHARLIE  CHAN  IN  SHANGHAI— MY— Warner  Oland, 
Irene  Hervey,  Charles  Locher — Okay  Chan — 68m. — 2-Sept. 

61  I— F— DANTE’S  INFERNO— MD— Spencer  Tracy,  Claire 
Trevor,  Alan  Dinehart,  Henry  B.  Walthall — To  be  sold — 88m. 
—  I -Aug. 

6 1 2—  F— STEAMBOAT  ROUND  THE  BEND— CD— Will  Rogers, 
Irvin  S.  Cobb,  Anne  Shirley,  Stepin  Fetchit — Okay — 96m. — 
I -Aug. 

613—  F — THUNDER  IN  THE  NIGHT— MY— Edmund  Lowe, 

Karen  Morley,  Paul  Cavanaugh - Familiar - 67m. - 2-July. 

6 1 4—  F— THIS  IS  THE  LIFE — CD— J  ane  Withers,  John  McGuire, 

Sally  Blane - Only  Withers - 65m. - 2-Sept. 

615 —  F — BAD  BOY — CD — James  Dunn,  Dorothy  Wilson,  John 
Wray,  Beulah  Bondi — Nice  neighborhood  program — 56m. — 
see  2nd  Oct.  issue. 

616—  F— WAY  DOWN  EAST— MD— Rochelle  Hudson,  Henry 
Fonda,  Slim  Summerville,  Spring  Byington,  Andy  Devine — 
Saleable — 85m. —  1  -Sept. 

617—  F — THANKS  A  MILLION— MU— Dick  Powell,  Ann 

Dvorak,  Patsy  Kelly,  Fred  Allen,  Paul  Whiteman,  Rubinoff - 

No.  1  dough  show - 87m. - see  1st  Nov.  issue  (20th  Cent.). 

6  |  8— F— METROPOLITAN— MU— Lawrence  Tibbett,  Virginia 

Bruce,  Alice  Brady,  Luis  Alberni,  Ruth  Donnelly - Tops  in 

class 79m. — see  1st  Nov.  issue  (20th  Cent.). 

619— F— MUSIC  IS  MAGIC— (Ball  of  Fire)— F— Alice  Faye,  Ray 

Walker,  Bebe  Daniels,  Mitchell  and  Durant - Program: - 66m. 

— see  I  st  Oct.  issue. 


—F— CHARLIE  CHAN’S  SECRET— MY— Warner  Oland, 

Henrietta  Crosman,  Rosina  Lawrence,  Herbert  Mundin - 

Good  Chan — 72m. - see  1st  Nov.  issue. 

— F — THE  MAN  WHO  BROKE  THE  BANK  AT  MONTE 

CARLO - CD - Ronald  Colman,  Joan  Bennett - Good  number 

7  1m. - see  1st  Nov.  issue  (20th  Cent.). 


TO  BE  REVIEWED  OR  IN  PRODUCTION 

CHAREIE - Paul  Cavanaugh,  Helen  Wood, 

INoel  Madison,  Montagu  Love. 

rTHEML!TTLREnTp  REBEL-— ; Shirley  Temple,  John  Boles, 
Karen  Morley,  Bill  Robinson,  Jack  Holt. 

—MY  MARRIAGE - Claire  Trevor,  Paul  Kelly,  Kent  Taylor, 

Pauline  rrederick. 

—PROFESSIONAL  SOLDIER - Freddie  Bartholomew,  Victor 

McLaglen,  Gloria  Stuart,  Constance  Collier,  C.  Henry  Gor¬ 
don,  Lumsden  Hare  (20th  Cent.). 

—SHOW  THEM  NO  MERCY — Rochelle  Hudson,  Bruce  Cabot, 
Cesar  Romero,  Edward  Morris,  Warren  Hymer  (20th  Cent.). 


United  Artists 


-A-SARSARY  COAST  MD— Miriam  Hopkina.  Edward  C. 

• H,,ry 

-f_brEWSTER-S  MILLIONS — MU — jack  Buchanan,  Lily 
Dam.ta— Sell,  the  idea—  78m— see  2nd  April  issue 

— F— CALL  OF  THE  WILD— MD— dark  Gable,  Loretta 
Young,  Jack  Oakie,  Reginald  Owen - Good - 89m _ 2-May 

-F^A,fDINAcLJR,cJH?L,I^COD-G—  M»"'- 

een  O  Sullivan,  Edward  Arnold,  Cesar  Romero— Impressive— 
yUm. - see  1st  April  issue. 

-F-CLIVE  OF  INDIA  MD  Ronald  Colman,  Loretta 

Young,  Cesar  Romero - Big — 92m. - see  1st  Feb.  issue 

—F— COUNT  OF  MONTE  CRISTO—MD— Robert  Donat, 

thssa  Landi — Should  do - I  I  0m. - see  Sept.  '34  issue. 

— F  THE  DARJK  ANGEL - MD - Fredric  March,  Merle 

Oberon,  Herbert  Marshall,  Janet  Beecher,  John  Halliday— Swell 
tear  jerker — 1  I  0m. — 2-Sept. 

F-FSCAPE  ME  NEVER-D-Elizabeth  Bergner,  Hugh 
Sinclair— All  Bergner— 9  I  m.— see  1st  June  issue 

rFt~F°hIE^  BERGERE-MU-Maurice  Chevalier,  Ann 

Sothern,  Merle  Oberon - Ace  to  sell — 82m. — see  1st  March 

issue. 

■— F— KIP  MILLIONS - MU - Eddie  Cantor,  Ethel  Merman, 

Ann  Sothern,  Block  and  Sully - Ace  click - 91m. — see  Nov. 

34  issue. 

— F— ™E  LAST  GENTLEMAN— CD— George  Arliss.  Edna 

may  Oliver,  Charlotte  Henry - One  man  picture - 80m. _ 

see  May  -34  issue. 

~F— LES  MISERABLES - COD - Charles  Laughton,  Fredric 

March,  Frances  Drake,  Rochelle  Hudson,  John  Beal _ Big 

impressive - 105m. - see  2nd  April  issue. 

—A— LET  ’EM  HAVE  IT— MD— Richard  Arlen,  Virginia 

Bruce,  Bruce  Cabot,  Eric  Linden - Well  done - 89m. - see  1st 

June  issue. 

F  THE  MELODY  LINGERS  ON — D — Josephine  Hutchin¬ 
son,  John  Haliday,  George  Houston,  Mona  Barrie — Strong  for 
women - 95m. — see  1st  Nov.  issue. 

— F— THE  MIGHTY  BARNUM— CD— Wallace  Beery,  Janet 

Beecher,  Adolphe  Menjou,  Virginia  Bruce,  Rochelle  Hudson - 

Ace  Hit - 102m. - see  Aug.  '34  issue. 

A  NELL  GWYN — COD - Sir  Cedric  Hardwicke,  Anna 

Neagle - Swell  in  larger  cities - 70m. - 1 -June. 

- A - OUR  DAILY  BREAD — D - Karen  Morley,  Tom  Keene 

- Question - 90m. - see  July  '34  issue. 

—A - PRIVATE  LIFE  OF  DON  JUAN— COD— Douglas  Fair¬ 
banks,  Merle  Oberon — Plenty  to  sell - see  Oct.  '34  issue. 

— F — RED  SALUTE - CD - Barbara  Stanwyck,  Robert  Young, 

Hardie  Albright,  Cliff  Edwards,  Ruth  Donnelly — Okay  with 
any  audience - 78m. - I -Oct. 

— F— THE  RUNAWAY  QUEEN— CD— Anna  Neagle,  Fernand 

Graavey - Handicapped - 69m. - see  1st  Feb.  issue. 

_F— SANDERS  OF  THE  RIVER— MD— Paul  Robeson,  Leslie 

Banks,  Nina  Mae  McKinney - To  be  sold  - 95m. - see  1st 

July  issue. 

—A— THUNDER  IN  THE  EAST— Formerly  The  Battle— D— 

Charles  Boyer,  Merle  Oberon - Impressive - 84m. — see  1st. 

Dec.  '34  issue. 


For  the  sake  of  accuracy,  please  check  running 
and  local  cutting  often  results  in  differences  of 
attempt  is  made  to  keep  running  time  accurate 


time  with  your  local  exchange.  Re-editing 
minutes  from  time  indicated  above.  Every 
but  local  checking  is  absolute  insurance. 


■■  !  •• 


53. 


THE  CHECKUP— l-November-35 


An  EXHIBITOR  Service 


— F— THE  SCARLET  PIMPERNEL— COD— Leslie  Howard, 
Merle  Oberon — Well  done — 94m. — see  1st  Feb.  issue. 

— F— TRANS-ATLANTIC  MERRY-GO-ROUND— MU— Jack 
Benny,  Nancy  Carroll,  Gene  Raymond,  Sid  Silvers — Big  Possi¬ 
bilities - 90m. - see  Oct.  '34  issue. 

— A — THE  WEDDING  NIGHT — D — Gary  Cooper,  Ralph  Bell¬ 
amy,  Anna  Sten,  Helen  Vinson — Impressive — 84m. — see  1st 
March  issue. 

— A — WE  LIVE  AGAIN — D — Anna  Sten,  Fredric  March — 
Impressive - 84m. — see  Oct.  ’34  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 
— MODERN  TIMES - Charles  Chaplin,  Paulette  Goddard,  Car¬ 

ter  De  Haven,  Henry  Bergman. 

— SHOOT  THE  CHUTES — Eddie  Cantor,  Ethel  Merman,  Nick 
Parke,  Borrah  Minnevitch. 

— SPLENDOR — Miriam  Hopkins,  Joel  McCrea,  Helen  Wurst- 
ley,  Paul  Cavanaugh,  Billie  Burke,  Katherine  Alexander. 

Universal 

7003 — A — IMITATION  OF  LIFE — D — Claudette  Colbert,  Warren 
William,  Ned  Sparks,  Rochelle  Hudson — Strong  drama — 
118m. - see  Nov.  '34  issue. 

8003 — F — THE  GOOD  FAIRY — C — Margaret  Sullavan,  Frank 
Morgan,  Herbert  Marshall — Very  good  comedy — 89m. — see 
2nd  Feb.  issue. 

8008—  F — NIGHT  LIFE  OF  THE  GODS — C — Peggy  Shannon, 
Alan  Mowbray,  Henry  Armetta — Must  be  sold  heavily — 79m. 
— see  2nd  Dec.  issue. 

8009 —  F — THE  BRIDE  OF  FRANKENSTEIN — MD — Boris  Karloff, 
Valerie  Hobson,  Colin  Clive,  Elsa  Lanchester — Ace  shiver 
show — 89m. — see  2nd  April  issue. 

8011— F— ALIAS  MARY  DOW— CD— Sally  Eilers,  Ray  Milland, 
Henry  O’Neill — So-so  program — 67m. — see  2nd  May  issue. 

80  I  2 — F — MR.  DYNAMITE — MD — Edmund  Lowe,  Jean  Dixon — 
Fair — 69m. — see  2nd  April  issue. 

8013 - F — PRINCESS  O’HARA - CD - Chester  Morris,  Jean  Par¬ 

ker,  Henry  Armetta — Satisfying — 81m. — see  1st  April  issue. 

8014—  F — CHINATOWN  SQUAD — MY — Lyle  Talbot,  Hugh 

O’Connell,  Valerie  Hobson — Okay  program — 65m. — see  2nd 
May  issue. 

8015 —  A — WEREWOLF  OF  LONDON — MD — Henry  Hull,  War¬ 
ner  Oland,  Valerie  Hobson — Okay  horror  stuff — 80m. — see 
2nd  May  issue. 

8016 _ F — THE  RAVEN — MD - Karloff,  Bela  Lugosi,  Lester  Mat¬ 
thews — Okay  horror  picture - 60m. — see  2nd  June  issue. 

8018—  F — SHE  GETS  HER  MAN — F— Zasu  Pitts,  Hugh  O’Con¬ 
nell,  Lucien  Littlefield,  Helen  Twelvetrees — Plenty  Laughs — 
67m. — 2-Aug. 

8019 —  F — TRANSIENT  LADY — MD — Henry  Hull,  Frances  Drake 
— Sell  Hull — 75m. — see  1st  March  issue. 

8020—  F - STRANGE  WIVES — CD— Roger  Pryor,  June  Clay- 

worth,  Hugh  O’Connell — So-so — 79m. — see  1st  Dec.  '34  issue. 

8021 —  F — WAKE  UP  AND  DREAM — CD — Russ  Columbo,  June 
Knight — Laugh  satisfyer — 76m. — see  Sept.  ’34  issue. 

8022—  A— CHEATING  CHEATERS — CD— Fay  Wray,  Cesar  Rom¬ 
ero - So-so — 67m. — see  Nov.  ’34  issue. 

8023 —  F — IT  HAPPENED  IN  NEW  YORK — C — Gertrude  Michael, 

Lyle  Talbot,  Hugh  O’Connell,  Heather  Angel — Strong  on 
laughs - 75m. — see  1st  March  issue. 

8024—  F— MYSTERY  OF  EDWIN  DROOD—MD— Claude  Rains, 

Douglass  Montgomery,  Heather  Angel — Well  done - 85m. — 

see  1st  Feb.  issue. 

8025 —  F — I’VE  BEEN  AROUND — CD — Chester  Morris,  Rochelle 
Hudson — Misses — 74m. — see  1st  Jan.  issue. 

8026 —  F — MANHATTAN  MOON — CD — Dorothy  Page,  Ricardo 

Cortez,  Luis  Alberni,  Hugh  O'Connell — So-so - 67m. — see 

1st  Aug.  issue. 

8027 —  F— ONE  EXCITING  ADVENTURE— CD— Binnie  Barnes, 
Neil  Hamilton — Comedy  Program — 89m. — see  Oct.  ’34  issue. 

8028—  A— THE  MAN  WHO  RECLAIMED  HIS  HEAD— D— 
Claude  Rains,  Joan  Bennett,  Lionel  Atwill,  Baby  Jane,  Henry 
Armetta — Must  be  ballyhooed — 80m. — see  2nd  Dec.  *34  issue. 

8029 —  F — GREAT  EXPECTATIONS — CL — Henry  Hull,  Jane 
Wyatt,  Phillips  Holmes — More  prestige  for  Universal — 99m. — 
see  Nov.  '34  issue. 

8031—  F— RENDEZVOUS  AT  MIDNIGHT — MY — Ralph  Bellamy, 
Valerie  Hobson,  Edgar  Kennedy — Program — 62m. — see  2nd 
Feb.  issue. 

8032 —  A — A  NOTORIOUS  GENTLEMAN — MD — Charles  Bick¬ 
ford  Helen  Vinson,  Sidney  Blackmer — Above  average — 75m. 
— see  1st  Feb.  issue. 

8033 —  F — SECRET  OF  THE  CHATEAU — MY — Claire  Dodd, 
Alice  White,  Jack  LaRue — Weak — 70m. — see  Oct.  ’34  issue. 


8034 — F — LADY  TUBBS - C — Alice  Brady,  Douglas  Montgomery, 

Anita  Louise - Plenty  laughs - 85m. - see  2nd  July  issue. 

8036— F— STRAIGHT  FROM  THE  HEART— CD— Mary  Astor, 
Roger  Pryor,  Baby  Jane — Programmer — 72m. — see  1st  Feb. 
issue. 

8082—  F — WHEN  A  MAN  SEES  RED— W — Buck  Jones,  Dorothy 

Revier — Okay - 60m. - see  1st  Dec.  '34  issue. 

8083 —  F— THE  CRIMSON  TRAIL — W— B  uck  Jones,  Polly  Ann 
Young — Satisfactory — 62m. — see  1st  March  issue. 

8084 —  F — STONE  OF  SILVER  CREEK— W— Buck  Jones,  Marion 
Shilling — Okay — 60m. — see  2nd  April  issue. 

8085—  F— BORDER  BRIGANDS - W— Buck  Jones,  Lona  Andre- 

Satisfactory - 5  7m. — see  2nd  June  issue. 

8086—  F— OUTLAWED  GUNS— W— Buck  Jones,  Ruth  Channing 
— Satisfactory — 62m. — see  2nd  Aug.  issue. 

9003 — F— DIAMOND  JIM — CD— Edward  Arnold,  Jean  Arthur, 
Cesar  Romero,  Binnie  Barnes,  Hugh  O’Connell,  George  Sid¬ 
ney,  Eric  Blore — Get  behind  it — 97m. —  1-Aug. 

9016 —  F — STORMY — W — Noah  Beery,  Jr.,  Jean  Rogers,  J.  Far¬ 
rell  MacDonald,  Fred  Kohler,  Raymond  Hatton — Swell  family 
—  70m. — see  2nd  Oct.  issue. 

9017 —  F — FIGHTING  YOUTH— AD— Charles  Farrell,  Andy  De- 
vine,  June  Martel,  J.  Farrell  MacDonald,  Ann  Sheridan,  Eddie 

Nugent,  Herman  Bing — Topnotch  football  picture - 76m. —  I- 

Oct. 

9018—  F— KING  SOLOMON  OF  BROADWAY — MD— Edmund 
Lowe,  Dorothy  Page,  Pinky  Tomlin,  Charles  Grapewin — Enter¬ 
taining  meller — 70m. —  1 -Oct. 

9026— F— STORM  OVER  THE  ANDES— MD— Jack  Holt,  Mona 
Barrie,  Antonio  Moreno,  Gene  Lockhart — Good  Holt  meller — 
82m. — 2 -Sept. 

9034— F— THE  AFFAIR  OF  SUSAN— C— Zasu  Pitts,  Hugh  O’Con¬ 
nell,  Walter  Catlett,  Tom  Dugan,  Inez  Courtney — Run-of-the- 
mill — 62m. — r  I  -Oct. 

9041—  F— THE  THROWBACK— W— Buck  Jones,  Muriel  Evans, 
Eddie  Phillips — Okay  Jones  western — 59m. —  1-Oct. 

901  1— F— REMEMBER  LAST  NIGHT?— MY— Edward  Arnold, 

Constance  Cummings,  Sally  Eilers,  Robert  Young,  Robert 
Armstrong,  Gregory  Ratoff,  Jack  LaRue — Topnotch — 85m. — 
see  1st  Nov.  issue. 

902  I — F — HIS  NIGHT  OUT — CD — Edward  Everett  Horton,  Irene 

Hervey,  Jack  LaRue,  Lola  Lane — Good  laugh  program — 72m. 
- see  I  st  Nov.  issue. 

9023— F— THREE  KIDS  AND  A  QUEEN— CD— May  Robson, 
Henry  Armetta,  Charlotte  Henry,  Frankie  Darro — Ideal  fam¬ 
ily  picture — 87m. — see  1st  Nov.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

8006— MAGNIFICENT  OBSESSION— 1  rene  Dunne,  Robert  Taylor, 
Charles  Butterworth,  Betty  Furness,  Sara  Haden,  Beryl  Mercer, 
Henry  Armetta. 

9012 — SWEET  SURRENDER— Tamara,  Frank  Parker,  Helen  Lynd, 
Arthur  Pierson,  Russ  Brown. 

9026 — EAST  OF  JAVA — Charles  Bickford,  Elizabeth  Young,  Les¬ 
lie  Fenton. 

9042—  IVORY  HANDLED  GUN— Buck  Jones,  Charlotte  Wynters, 
Walter  Miller. 

9043 —  SUNSET  OF  POWER — Buck  Jones,  Helen  Splane,  Charles 
Middleton,  Donald  Kirke. 

— THE  INVISIBLE  RAY — Boris  Karloff,  Bela  Lugosi,  Frances 
Drake,  Violet  Kemble  Cooper,  Frank  Lawton. 

State  Rights 

_F_ ADVENTUROUS  KNIGHTS— AD - David  Sharpe,  Mary 

Kornman,  Mickey  Daniels - Family  stuff - 5  7  m. - see  2nd 

June  issue  (Ajax). 

— F — BIG  BOY  RIDES  AGAIN — W — Guinn  Williams,  Connie 
Bergen, — Satisfactory  western — 5  7m. — see  2nd  March  issue 
(Beacon) . 

- F - BIG  CALIBRE - W - Bob  Steele,  Peggy  Campbell - 

Okay - 58m. - see  2nd  Feb.  issue  (Supreme). 

- F - BLAZING  GUNS - W - Reb  Russell,  Marion  Shilling — 

Okay — 58m. — see  1st  May  issue  (Kent). 

- F - BORDER  VENGEANCE-^-W — Reb  Russell,  Mary  Jane 

Carey,  Rebel — Okay  Russell — 58m. — see  2nd  Feb.  issue 
(Kent). 

— F — THE  BRAND  OF  HATE — W — Bob  Steele,  Lucille 
Brown — Okay  western — 63m. — see  1st  Dec.  34  issue 
(Supreme) . 

— F — BRANDED  A  COWARD — W — Johnny  Mack  Brown, 
Billie  Seward,  Syd  Saylor — Topnotch  western — 60m. — see  2nd 
Oct.  issue. —  (Supreme) 


An  EXHIBITOR  Service 


THE  CHECKUP—  l-November-35 


— F— CALLING  ALL  CARS - MD— Jack  LaRue,  Lilian  Miles 

— Okay  action  stuff - 60m. - see  2nd  Jan.  issue  (Mayfair). 

— F— CAPTURED  IN  CHINATOWN— MD— Charles  Delaney, 

Marion  Shilling - Swell  title - 50m. - see  2nd  Aug.  issue 

(Stage  &  Screen). 

— F— CIRCLE  OF  DEATH— W— Monte  Montana,  Yakima 
Canutt — Satisfactory — 59m. — see  1st  May  issue  (Kent). 

— F— CIRCUS  SHADOWS— D— Dorothy  Wilson,  Kane  Rich¬ 
mond,  Dorothy  Revier — Interesting  inde — 65m. — see  2nd  May 
issue  (Peerless) . 

— F— CODE  OF  THE  MOUNTED— AD— Kermit  Maynard, 
Lillian  Miles - Okay - 60m. - see  2nd  July  issue  (Ambassa¬ 

dor)  . 

— F— COURAGE  OF  THE  NORTH— AD— John  Preston,  Wil¬ 
liam  Desmond,  Dynamite — Plenty  of  action — 55m. — see  1st 
Feb.  issue  (Stage  &  Screen). 

— F— COWBOY  HOLIDAY— W— Guinn  Williams,  Janet 

Chandler - Not  bad — 56m. - see  1st  Feb.  issue  (Beacon). 

- F - COYOTE  TRAILS - W - Tom  Tyler,  Ben  Corbett,  Helen 

Dahl — Standard  Tyler — 60m. — see  2nd  March  issue 

(Reliable) . 

— F— THE  CYCLONE  RANGER — W— Bill  Cody,  Nena  Quar- 
taro — Will  please  action  lovers — 59m. — see  1st  March  issue 
(Spectrum) . 

- F - CYCLONE  OF  THE  SADDLE— W— Rex  Lease,  Janet 

Chandler — Saturday  matinee  stuff — 57m. — see  1st  Aug.  issue 
(Stage  &  Screen). 

— F — DANGER  AHEAD — MD — Lawrence  Grey,  Fuzzy 
Knight  Sheila  Manners,  J.  Farrell  MacDonald — Good  inde  job 
— 65m. —  1  -Sept. —  (Victory) 

— F — DANGER  TRAILS — W — Guinn  Williams,  Marjorie  Gor¬ 
don — Usual  western — 59m. — see  1st  Aug.  issue  (Beacon). 

— F— FIGHTING  CABALLERO— W— Rex  Lease,  Dorothy 
Gulliver,  Earl  Douglas — Average  western — 60m. —  1-Oct. — 
(Superior) . 

— F— THE  FIGHTING  HERO— W— Tom  Tyler,  Renee  Bor¬ 
den - Nice  western - 59m. - see  Aug.  ’34  issue  (Reliable). 

— F— THE  FIGHTING  PILOT— AD— Richard  Talmadge,  Ger¬ 
trude  Messinger — Good  action  show — 60m. — see  2nd  Feb. 
issue  (Ajax). 

— F— FIGHTING  PIONEERS— W— Rex  Bell,  Ruth  Mix,  Buzz 
Barton — Indian,  soldier  stuff — 58m. — see  1st  May  issue  (Stage 
&  Screen). 

— F— THE  FIGHTING  PLAYBOY— MD— Nick  Stuart,  Lucille 
Brown — Program — 65m. — see  2nd  Sept,  issue  (Hoffberg). 

— F— THE  FIGHTING  TROOPER — AD— Kermit  Maynard, 

Charles  Delaney,  Barbara  Worth - Okay - 59m. - see  2nd  Dec. 

issue  (Ambassador). 

—F— FRONTIER  DAYS — W— Bill  Cody,  Ada  Ince,  Bill  Cody, 
Jr. — Riproaring — 61m. — see  1st  Dec.  issue  (Spectrum). 

— F — GET  THAT  MAN — AD— Wally  Ford,  Lillian  Miles — 
Satisfying  inde — 66m. — see  1st  Aug.  issue  (Mayfair). 

— F — THE  GHOST  RIDER — W — Rex  Lease,  Ann  Carol — 
Okay — 56m. — see  2nd  July  issue  (Stage  &  Screen). 

— F — THE  GREAT  MANTA — MD— Barry  Norton,  Mary 
Carr,  Jack  Del  Rio — Only  for  bally — 68m. —  I -Oct. 

—F— GUNNERS  AND  GUNS — W— Edmund  Cobb,  Black 
King,  Edna  Aselin — Usual  western — 55m. — see  2nd  Oct. 
issue. —  (Beaumont) 

— F — GUN  SMOKE — W — Buck  Coburn,  Marion  Shilling,  Bud 
Osborne,  A1  Jennings — Satisfying — 60m. —  I -Sept. 

■ — F — THE  HAWK — W — Yancey  Lane,  Betty  Jordan — Stand¬ 
ard  western — 55m. — 2-Sept. 

— F— HIGH  SCHOOL  GIRL— D— Cecilia  Parker,  Crane  Wil¬ 
bur - Bally  opportunity - 58m. - see  1st  Feb.  issue  (Foy). 

— F - HIS  FIGHTING  BLOOD - AD— Kermit  Maynard,  Polly 

Ann  Young - Well  done - 60m. - see  1st  Nov.  issue  (Am¬ 

bassador). 

— F— HOT  OFF  THE  PRESS — MD — Jack  LaRue,  Virginia 
Pine,  Monte  Blue,  Fuzzy  Knight — Rip  roaring  meller — 57m. 
—  I  -Oct — (Victory) . 

— F— THE  HOUSE  OF  DANGER— MY— Onslow  Stevens, 
Janet  Chandler — Usual  mystery  murder — 62m. — see  1st  Dec. 
’34  issue  (Beacon). 

_F— INSIDE  INFORMATION— AD— Marion  Shilling,  Rex 

Lease - Weak - 60m. - see  Nov.  '34  issue  (Stage  &  Screen). 

— F— KENTUCKY  BLUE  STREAK— AD— Eddie  Nugent, 
Patricia  Scott — Fair  inde  program — 58m. — see  1st  May  issue 
(Puritan) . 

— F— KLIOU,  THE  TIGER— RD— Lieut.  Varney,  Henry  de 
la  Falaise — Good  job — 55m. — see  2nd  June  issue. 

_F— THE  LAST  WILDERNESS— Realistic  animal  film— 
Worthy  of  attention — 61m. — see  1  st  June  issue  (Hill). 

— A — LEGONG — MD — Filmed  in  technicolor,  with  native 

cast — Good  for  the  different  house - 53m. — see  2nd  Oct. 

issue. —  (DuWorld) 


— F — LIGHTNING  TRIGGERS — W — Reb  Russell,  Yvonne  Pel- 
eltier,  Fred  Kohler — Usual  western — 58m. — see  1st  Sept,  issue 
(Kent). 

— F — THE  LIVE  WIRE — AD — Richard  Talmadge,  Albert 
Vaughn — Fast  moving  inde  meller — 60m. — see  1st  Nov. 
issue. 

— F — LOSER’S  END — W — Jack  Perrin,  Tina  Menard,  Rose¬ 
mary  Joye,  Jimmy  Aubrey — Okay  outdoor  drama — 59m. — see 
1st  Feb.  issue  (Ajax). 

— F— THE  LOST  CITY— MD— William  “Stage”  Boyd,  Claudia 
Dell — Plenty  to  sell — 74m. — see  1st  March  issue  (Krellberg). 
_F— THE  MAN  FROM  GUNTOWN— W— Tim  McCoy,  Rex 
Lease,  Billie  Seward — Good  McCoy — 60m. — see  2nd  Oct. 
issue. —  (Puritan) 

— F— MANHATTAN  BUTTERFLY— MD— Dorothy  Grainger. 
Betty  Compson,  William  Bakewell,  Kenneth  Thomson — Okay 
inde  meller — 73m. —  1  -Sept. —  (Imperial) 

— F— MEN  OF  ACTION— AD — Roy  Mason,  Barbara  Worth, 
Frankie  Darro — Okay  action — 61m. — see  1st  Aug.  issue 
(Ambassador) . 

—F— MILLION  DOLLAR  HAUL— AD— Tarzan,  the  dog, 
Reed  Howes,  Janet  Chandler — Usual  dog  story — 58m. — see 
2nd  Feb.  issue  (Stage  &  Screen). 

— F— MURDER  BY  TELEVISION— MY— Bela  Lugosi,  June 
Collyer — Not  so  good — 61m. — see  2nd  Sept,  issue  (Imperial). 
— F— MURDER  IN  THE  MUSEUM— MY— Henry  B.  Walthall, 
Phyllis  Barrington — Average  murder  stuff — 60m. — see  July 
’34  issue  (Kent). 

— F— NEW  ADVENTURES  OF  TARZAN— AD— Herman 
Brix,  Dale  Walsh,  Ula  Long — Sell  Tarzan — 80m. — see  2nd 
April  issue  (Burroughs). 

— A — NIGHT  CARGO — MD — Jacqueline  Wells,  Lloyd 
Hughes,  Walter  Miller,  Carlotta  Monti — Average  inde  meller— 
66m. —  I  -Oct. 

— F— NO  MAN’S  RANGE — W— Bob  Steele,  Roberta  Gale- 
Good  Steele — 60m. — see  1st  Nov.  issue  (Supreme). 

— F — NORTH  OF  ARIZONA — W — Jack  Perrin,  Blanche  Me- 

haffey,  Lane  Chandler — Fair — 60m. - see  2nd  Oct.  issue 

—  (Steiner) 

— F— NORTHERN  FRONTIER— AD— Kermit  Maynard,  Elea¬ 
nor  Hunt,  J.  Farrel  MacDonald — Okay — 58m. — see  2nd  Feb. 
issue  (Ambassador). 

_F— NOW  OR  NEVER— AD— Richard  Talmadge,  Robert 
Walker — Action  all  the  way — 60m. — see  2nd  May  issue 
(Ajax). 

— F — OIL  RAIDER — AD — Buster  Crabbe,  Gloria  Shea — 
’Twill  do — 65m. — see  Sept.  '34  issue  (Mayfair). 

— F — ON  PROBATION — MD — Monte  Blue,  Lucille  Brown- 

So-so - 65m. - see  1st  May  issue  (Peerless). 

— F— THE  OUTLAW  DEPUTY— W— Tim  McCoy,  Nora  Lane 
— Okay  McCoy — 60m. — see  1st  Aug.  issue  (Puritan). 

— F—  OUTLAW  RULE— W— Reb  Russell,  Rebel,  Betty  Mack 
— Satisfying — 60m. — see  1st  May  issue  (Kent). 

—F— THE  OUTLAW  TAMER — W— Lane  Chandler,  Janet 
Morgan — Satisfying — 58m. — see  1st  Sept,  issue  (Steiner). 
_F— PALS  OF  THE  RANGE— W— Rex  Lease,  Frances 
Wright — Fair — 57m. — see  1st  May  issue  (Stage  &  Screen). 

— F— PRIDE  OF  THE  TRIPLE  X— W— Yancy  Lane,  Dickie 
Jones — So-so  western — 55m. — see  1st  July  issue. 

- F - RANGE  WARFARE — W - Reb  Russell,  Rebel,  Lucille 

Lund — Satisfying — 60m. - see  1st  June  issue  (Kent). 

— F — RED  BLOOD  OF  COURAGE — AD — Kermit  Maynard, 
Ann  Sheridan — Okay — 56m. — see  2nd  June  issue  (Ambassa¬ 
dor)  . 

— F — RESCUE  SQUAD — AD — Ralph  Forbes,  Verna  Hillie — 
Fair  inde — 61m. — see  1st  March  issue  (Mayfair). 

— F— THE  RIDERS  OF  THE  LAW— W— Bob  Steele,  Gertrude 
Messinger — Okay — 57m. — see  2nd  Sept,  issue  (Supreme). 

— F — RIP  ROARING  RILEY — AD — Lloyd  Hughes,  Marion 
Burns,  Grant  Withers — Fast,  furious  for  action  fans — 50m. — 
see  1st  Sept,  issue  (Puritan). 

— F — ROARING  ROADS— CD — David  Sharp,  Mickey  Dan¬ 
iels,  Gertrude  Messinger — Pleasant — 58m. — see  2nd  May  issue 
(Ajax). 

— F — ROUGH  RIDING  RANGER — W— Rex  Lease,  Janet 
Chandler,  Bobby  Nelson,  Yakima  Canutt,  Mabel  Strickland — 
Average — 5  7m. — see  2nd  Oct.  issue. —  (Superior) 

— F — RUSTLERS  PARADISE — W — Harry  Carey,  Gertrude 
Messinger — Good  western — 56m. — see  1st  June  issue  (Ajax). 
— F — SADDLE  ACES — W — Rex  Bell,  Ruth  Mix,  John  Elliott 
— Okay — 56m. — see  2nd  Aug.  issue  (Resolute). 

— F— SECRETS  OF  CHINATOWN— MD — Nick  Stuart,  Lucille 
Brown,  Raymond  Laurence,  James  Flavin — Exploitable — 55m. 
— see  2nd  March  issue  (Hoffberg). 


THE  CHECKUP— l-November-35 


An  EXHIBITOR  Service 


- F - THE  SILENT  CODE - AD - Kane  Richmond,  Blanche 

MeHaffey - Usual  satisfactory  action - 57m. - see  1st  July 

issue  (Stage  &  Screen). 

_F— THE  SILVER  BULLET— W— Tom  Tyler,  Jane  Regan- 

Average - 56m. — see  Nov.  ’34  issue  (Reliable). 

- F - SKYBOUND - AD - Lloyd  Hughes,  Lona  Andre,  Eddie 

Nugent,  Grant  Withers - Sell  the  air  stuff - 5  7m. - 1 -Oct. - 

(Puritan) . 

- w - SMOKEY  SMITH - W - Bob  Steele,  Mary  Kornman - 

Satisfactory - 58m. - see  1st  July  issue  (Supreme). 

— F — SOVIET  RUSSIA  THROUGH  THE  EYES  OF  AN 

AMERICAN - Travelogue  of  Russia - Interesting — 73m. - 

see  2nd  Oct.  issue. - (Imperial). 

— F - SPEED  DEVILS - MD - Paul  Kelly,  Marguerite  Church¬ 
ill - Program  inde  meller - 61m. - see  2nd  July  issue  (Hoff- 

berg). 

_ A— STRUGGLE  FOR  LIFE - Travelogue  with  native  cast - 

Good  neighborhood  with  “goona-goona”  buildup 54m. — see 

1st  July  issue  (Foy). 

_ F _ TEXAS  JACK - W - Jack  Perrin,  Jayne  Regan - Typical 

— 60m. — see  1st  May  issue  (Ajax). 

_ F _ THE  TEXAS  RAMBLER — W — Bill  Cody,  Earl  Hodgins 

- Satisfying - 59m. - see  2nd  May  issue  (Spectrum). 

_ F _ THREE  RENEGADES - W — Tom  Wells,  Doris  Brook - 

So-so  western - 55m. - 2-Sept. 

_ F _ THUNDER  OVER  TEXAS - W — Guinn  Williams,  Mar¬ 
ion  Shilling — Usual  Western — 60m. see  Nov.  '34  issue 

(Beacon).  .  . 

_ A TICKET  TO  A  CRIME MY Ralph  Graves,  Lola 

Lane,  Lois  Wilson Familiar 64m. see  2nd  Dec.  issue 

(Kent) . 

_ F TIMBER  TERRORS AD John  Preston,  Dynamite 

Captain - Neighborhood  western  type  stuff — 5  7m.  see  1st 

July  issue  (Stage  &  Screen).  ,  „  ,  ..  „ 

_ F _ TOMBSTONE  TERROR - W - Bob  Steele,  Kay  McCoy 

- Okay  western - 60m. - see  1st  Jan.  issue  (Supreme). 

_ A _ TOMORROW’S  CHILDREN - D - Diane  Sinclair,  Ster¬ 
ling  Holloway - Exploitation  opportunity - see  May  ’34  (Foy). 

_ F _ TRAILS  OF  THE  WILD - AD - Kermit  Maynard.  Billie 

Seward,  Monte  Blue,  Wheeler  Oakman.  Fuzzy  Knight — Usual 
okay  action  drama — 58m. —  1 -Oct. —  (Ambassador). 

_ F TRAIL’S  END W Conway  Tearle,  Claudia  Dell,  Fred 

Kohler Fair 58m. see  2nd  Oct.  issue. (Beaumont) 

_ F _ THE  UNCONQUERED  BANDIT — W — Tom  Tyler,  Lil¬ 
lian  Gilmore - Okay  western - 60m. — see  2nd  Jan.  issue  (Re- 

!^_F— VANISHING  RIDERS - W - Bill  Cody,  Bill  Cody,  Jr. — 

Interesting,  fast  family  western - 58m. - see  2nd  July  issue 

(Spectrum).  ‘  .  _ 

_ F _ WAGON  TRAIL - W - Harry  Carey,  Ed  Norris,  Ger¬ 
trude  Mesinger - Okay - 5  5m. - see  2nd  May  issue  (Ajax). 

_ F _ WAY  OF  THE  WEST - W — Wally  Wales,  Art  Mix,  Wil¬ 
liam  Desmond - Satisfactory  western - 52m. - see  1st  March 

issue  (Stage  &  Screen). 

_ F _ WESTERN  JUSTICE — W - Bob  Steele,  Renee  Borden, 

— Okay - 60m. - see  1st  May  issue  (Supreme). 

.. _ F _ WHAT  PRICE  CRIME — MD - Charles  Starrett,  Noel 

Madison Good  neighborhood  and  family — 63m. see  1st 

June  issue  (Beacon). 

_ F _ WHEN  LIGHTNING  STRIKES - AD - Francis  X.  Bush¬ 
man,  Jr.,  Alice  Dahl — Good  dog  show - 61m. - see  1st  Feb. 

issue  (Regal). 

_ F _ WILD  MUSTANG - W - Harry  Carey,  Del  Gordon,  Bar¬ 
bara  Fritchie — Good  Carey - 61m. - see  1st  Nov.  issue  (Ajax) 

_ F _ WILDERNESS  MAIL - MD — Kermit  Maynard,  Fred 

Kohler - Good  outdoor  show - 63m. - see  2nd  April  issue 

(Ambassador) . 

_ A - WITHIN  THE  ROCK - D - Lila  Lee,  Creighton  Chaney 

- So-so — 65m. - see  1st.  Dec.  '34  issue  (Kent). 

_ F — THE  WOLF  RIDERS - W - Jack  Perrin - Usual  Perrin — 

60m. - see  2nd  Feb.  issue  (Ajax). 

_ F - VALLEY  OF  WANTED  MEN - AD - Frankie  Darro, 

Roy  Mason,  Rue  Layton,  Grant  Withers — Satisfactory  action 
- 62m. - see  1st  Nov.  issue  (Conn). 

Foreign 

BRITISH 

_ A _ AUTUMN  CROCUS - D - Ivor  Novello,  Fay  Compton 

- Class - 71m. - see  Nov.  '34  issue. 


— A - BELLA  DONNA - D - Conrad  Veidt,  Mary  Ellis,  Cedric 

Hardwicke — Should  impress — 74m. — see  1st  March  issue. 

— A — BROKEN  MELODY — D — John  Garrick,  Merle  Oberon, 

Margot  Grahame - So-so - 67m. - see  Nov.  ’34  issue. 

—A— CRIME  ON  THE  HILL— MY— Sally  Blane,  Anthony 

Bushell - Two  names - 61m. - see  Nov.  ’34  issue. 

_A— FREEDOM  OF  THE  SEAS — CD— Zelma  O’Neill, 
Wendy  Barrie — Average  importation — 75m. — see  Nov.  '34 
issue. 

— F— HER  SONG  OF  LOVE— MU— Derek  Oldham,  Vesta 
Victoria — Metropolitan  class,  small  city — 80m. — see  2nd  July 

issue. 

—A— IN  A  MONASTERY  GARDEN— D— John  Stuart,  Hugh 

Williams - Restricted - 78m. - see  1st  April  issue. 

— F — LIFE  IS  REAL — MU — Scott  and  Whaley,  all  English, 
negro  cast — Restricted  to  colored  housese — 70m. — see  2nd 

July  issue. 

— A — LOYALTIES — D — Basil  Rathbone,  Heather  Thatcher — 
Restricted - 73m. — see  Nov.  '34  issue. 

—A - MEN  OF  TOMORROW— D— Robert  Donat,  Merle 

Oberon - Lightweight — 56m. - see  1st  May  issue. 

—A— NIGHT  CLUB  QUEEN— D— Mary  Clare,  Lewis  Shaw, 

Jane  Carr — Slow - 64m. - see  1st  Nov.  issue  (Olympic). 

- F — REGAL  CAVALCADE — Compilation  of  newsreel, 

library,  staged  sequences,  commemorating  25  years  reign  of 

the  King  of  England — Too  English 100m. — see  1st  Aug. 

issue. 

—A— SCOTLAND  YARD  MYSTERY— MY— Sir  Gerald  Du 
Maurier — Sell  the  title — 70m. — see  Nov.  '34  issue. 

— F— STRAUSS’  GREAT  WALTZ— MU— Jessie  Matthews, 
Edmund  Gwenn — Pleasant  musical — 80m. — see  1st  May  issue. 
—A— THE  PHANTOM’S  FIEND— MD— Ivor  Novello,  Eliza¬ 
beth  Allan — Interesting — 67m. - see  1st  May  issue. 

_F— THE  TRIUMPH  OF  SHERLOCK  HOLMES— MY— 

Arthur  Wontner,  Lyn  Harding - Satisfactory - 71m. - see  2nd 

June  issue. 

— A — THE  WANDERING  JEW — CL— Conrad  Veidt,  Anne 
Grey — Must  be  seen — 81m. — see  1st  Feb.  issue. 

FRENCH 

— F — DON  QUIXOTE — CL — Feodor  Chaliapin,  Sydney  Fox 
— Restricted — 78m. — see  1st  Jan  issue  (In  English). 

— F — ICELAND  FISHERMAN — D — Yvette  Gilbert,  Thorny 
Bourdelle — Restricted — 70m. — see  1st  Oct.  issue. 

— A — LA  DAME  AU  CAMELIAS — D — Yvonne  Pintemps — 
Restricted - see  2nd  April  issue. 

— A — LILIOM — D — Charles  Boyer,  Madeleine  Ozeray — Re¬ 
stricted - 90m. - see  2nd  April  issue. 

— A — MADAME  BOV  ARY — D — French  cast — Restricted — 

98m. - see  1st  Dec.  '34  issue. 

HUNGARIAN 

- F - SEEING  HUNGARY - Hungarian  made — Travelogue - 

Nice  travel  stuff — 54m. - see  1st  Oct.  issue. 

JEWISH 

— F — BAR  MITZVAH — CD — Boris  Thomashefsky,  Regina 
Zuckerberg — For  Yiddish  houses  only — 70m. — see  2nd  April 

issue. 

RUSSIAN 

— A — CHAPAYEV — D — For  art  houses — 95m. — see  1st 

March  issue. 

— A— HEROES  OF  THE  ARCTIC— D— Art  stuff — 75m.— see 

2nd  June  issue. 

— F — MEN  ON  WINGS — D — Restricted — 84m. — see  2nd  July 

issue. 

— A — MOSCOW  LAUGHS — C — For  art  theatres — 90m. — see 

2nd  April  issue. 

— A — PEASANTS — D — E.  Younger,  A.  Petrov — For  art  type 
theatres — 104m. — see  1st  Oct.  issue. 

— A — SOVIET  RUSSIA  TODAY — D — Art  stuff — 67m. — see 

2nd  April  issue. 

— A — THE  YOUTH  OF  MAXIM — D — Restricted — 78m. — see 

1st  May  issue. 

— A — 3  SONGS  ABOUT  LENNIN — D — Art  stuff — 64m. — see 

1st  Dec.  '34  issue. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


Herewith  are  presented  highlight  pictures  of  1931,  1932,  1933,  1934  releases.  They  have  been  selected  for 
various  reasons:  presence  of  stars,  big  grosses,  adaptability  for  special  programs,  ascendancy  of  former  players 
into  stardom,  etc.  Attempt  has  been  made  to  include  those  that  might  present  possibilities.  Pictures  made 
with  stars  now  dead,  such  as  the  Will  Rogers,  Marie  Dressier  features,  etc.,  have  been  omitted.  Last  names 
of  leading  players  as  well  as  the  company  releasing  the  pictures  have  been  included  as  a  guide  and  also  to 
refresh  the  memory.  This  publication  does  not  guarantee  that  prints  of  all  these  shows  will  be  available,  but 
contact  by  enough  exhibitors  with  the  local  exchanges  will  help  in  the  matter. 


1931 

Arrowsmith — Colman,  Hayes,  Loy — UA. 

Bad  Girl — Eilers,  Dunn — Fox. 

Ben  Hur — Novarro,  McAvoy,  Bronson— MGM. 

The  Big  Parade — Gilbert,  Adoree — MGM. 

Blonde  Crazy — Cagney,  Blondell — WB. 

The  Champ — Beery,  Cooper — MGM. 

Chinatown  After  Dark — Lease,  Kent — Action. 

Cimarron — Dix,  Dunne — RKO. 

City  Lights — Chaplin — UA. 

City  Streets — Cooper,  Sidney,  Lukas — Par. 

Cuban  Love  Song — Tibbett,  Velez,  Durante — MGM. 
Daddy  Long  Legs — Gaynor,  Baxter — Fox. 

Dance,  Fools,  Dance — Crawford,  Gable — MGM. 

Dirigible — Holt,  Graves,  Wray — Col. 

Dishonored — Dietrich,  McLaglen — Par. 

Dracula — Lugosi,  Chandler — UA. 

Dreyfus  Case — Hardwicke — Col. 

Easiest  Way — Bennett,  Gable,  Montgomery — MGM. 
Frankenstein — Karloff,  Boles,  Clarke — U. 

Free  Soul — Shearer,  Gable,  Barrymore,  Howard — MGM. 
Goldie — Harlow,  Tracy,  Hymer — Fox. 

Guardsman — Lunt,  Fontanne — MGM. 

Hell  Divers — Beery,  Gable,  Jordan — MGM. 

His  Woman — Cooper,  Colbert — Par. 

Huckleberry  Finn — Coogan,  Green,  Searl — Par. 
Inspiration — Garbo,  Montgomery — MGM. 

Ladies’  Man — Powell,  Francis,  Lombard — Par. 

Monkey  Business — Four  Marx  Brothers — Par. 

New  Moon — Tibbett,  Moore,  Menjou — MGM. 

Palmy  Days — Cantor — UA. 

Platinum  Blonde — Young,  Harlow,  William — Col. 
Possessed — Crawford,  Gable — MGM. 

Public  Enemy — Cagney,  Harlow,  Blondell — WB. 

Quick  Millions — Tracy,  Eilers,  Raft — Fox. 

Secret  Six — Beery,  Harlow,  Gable — MGM. 

Sin  of  Madelon  Claudet — Hayes,  Young,  Stone — MGM. 
Skippy — Cooper,  Coogan,  Green — Par. 

Smart  Money — Robinson,  Cagney — WB. 

Smiling  Lieutenant — Chevalier,  Colbert,  Hopkins — Par. 
Street  Scene — Sidney — UA. 

Susan  Lenox — Garbo,  Gable — MGM. 

Trader  Horn — Carey,  Booth — MGM. 

Yellow  Ticket — Landi,  Barrymore — Fox. 


1932 

Animal  Kingdom — Harding,  Howard,  Loy — RKO. 
Arrowsmith — Colman,  Hayes,  Loy — UA. 

Back  Street — Dunne,  Boles — U. 

Big  Broadcast — Crosby,  Erwin,  Burns-Alien,  etc. — Par. 
Bill  of  Divorcement — Barrymore,  Burke,  Hepburn — 

RKO. 

Blessed  Event — Tracy,  Powell,  Brian,  McHugh — WB. 
Conquerors — Dix,  Harding,  Kibbee — RKO. 

Crowd  Roars — Cagney,  Blondell,  Dvorak — WB. 

Cynara — Colman,  Francis — UA. 

Dancers  in  the  Dark — Hopkins,  Oakie,  Raft — Par. 

Dr.  Jekyll-Mr.  Hyde — March,  Hopkins,  Robart — Par. 
Farewell  to  Arms — Hayes,  Cooper,  Menjou — Par. 
Goona-Goona — FD. 

Grand  Hotel — Garbo,  Barrymore,  Crawford,  Beery — MGM. 
Horse  Feathers — Marx  Brothers — Par. 

I  Am  a  Fugitive — Muni,  Farrell,  Vinson — WB. 

If  I  Had  a  Million — Cooper,  Raft,  Laughton, 

Oakie,  etc. — Par. 

Kid  from  Spain — Cantor,  Roberti — UA. 

Life  Begins — Young,  MacMahon,  Farrell — WB. 

Love  Me  Tonight — Chevalier,  MacDonald, 

Ruggles,  Loy — Par. 

Mata  Hari — Garbo,  Novarro,  Barrymore — MGM. 

Million  Dollar  Legs — Fields,  Oakie,  Roberti — Par. 

Night  After  Night — Raft,  Cummings,  West — Par. 

No  Man  of  Her  Own — Gable,  Lombard,  Mackaill — Par. 
One  Way  Passage — Powell,  Francis,  MacMahon — WB. 
Payment  Deferred — Laughton,  O’Sullivan — MGM. 
Phantom  President — Cohan,  Colbert,  Durante — Par. 
Rasputin — Barrymores — MGM. 

Red  Dust — Gable,  Harlow — MGM. 

Red  Headed  Woman — Harlow,  Merkel,  Boyer — MGM. 
Sign  of  the  Cross — March,  Landi,  Colbert, 

Laughton — Par. 

Smilin'  Through — Shearer,  March,  Howard — MGM. 
Strange  Interlude — Shearer,  Gable,  Young — MGM. 
Symphony  of  Six  Million — Cortez,  Dunne — RKO. 

Tarzan — Weissmuller,  O’Sullivan — MGM. 


Thirteenth  Guest — Rogers,  Talbot — FD. 

Three  Wise  Girls — Harlow,  Prevost,  Clarke — Col. 
Trouble  in  Paradise — Hopkins,  Francis,  Marshall — Par. 
Vanity  Fair — Loy,  Tearle — FD. 

White  Zombie — Lugosi,  Bellamy-r-UA. 


1933 


Alice  in  Wonderland — Henry,  Arlen,  Cooper, 

Fields,  etc. — Par. 

Another  Language — Hayes,  Montgomery — MGM. 

Be  Mine  Tonight — Kiepura — U. 

Berkeley  Square — Howard,  Angel — Fox. 

Black  Beauty — Ralston,  Kirkland— Mon. 

Bombshell — Harlow,  Tone,  Merkel,  Tracy — MGM. 

The  Bowery — Beery,  Raft,  Cooper— UA. 

Broadway  Bad — Blondell,  Rogers,  Cortez — Fox. 
Broadway  Thru  a  Keyhole — Columbo,  Cummings, 

Kelly — UA. 

Cavalcade — Wynyard,  Brook — Fox. 

Chance  at  Heaven — Rogers,  McCrea — RKO. 

Christopher  Strong — Hepburn,  Clive,  Burke — RKO. 
College  Coach — Powell,  Dvorak,  O'Brien — WB. 

College  Humor — Crosby,  Oakie,  Burns-Alien — Par. 
Convention  City — Blondell,  Menjou,  Powell, 

Kibbee,  etc. — WB. 

Dancing  Lady — Crawford,  Gable,  Tone,  Astaire — MGM. 
Design  for  Living— Cooper,  Hopkins,  March — Par. 
Dinner  at  Eight — All-star — “MGM. 

Eagle  and  Hawk — March,  Lombard,  Grant,  Oakie — Par. 
Emperor  Jones — Robeson,  Digges — UA. 

Eskimo — All  Native — MGM. 

Ex-Lady — Davis,  Raymond,  McHugh— WB. 

Flying  Down  to  Rio — Del  Rio,  Astaire,  Rogers — RKO. 
Footlight  Parade — Cagney,  Blondell,  Powell, 

Kibbee,  etc. — WB. 

42nd  Street — Baxter,  Powell,  Keeler,  Rogers,  etc. — WB. 


The  Ghoul — Karloff,  Hardwicke — GB. 

Going  Hollywood — Davies,  Crosby,  Erwin — MGM. 

Gold  Diggers  of  1933 — Blondell,  Powell,  Rogers, 

Keeler,  etc. — WB. 

The  Good  Companions — Matthews,  Gwenn — Fox. 

Havana  Widows — Blondell,  Farrell,  Kibbee— WB. 

Hell  Below — Montgomery,  Evans,  Durante — MGM. 
Henry  VIII — Laughton,  Donat,  Oberon,  Barnes — UA. 
Hold  Your  Man — Harlow,  Gable,  Erwin — MGM. 


I'm  No  Angel — Mae  West,  Grant,  Arnold — Par. 
International  House — Fields,  Vallee,  Burns-Alien, 

etc. — Par. 

Invisible  Man — Rains,  Stuart — U. 

King  Kong — Wray,  Cabot — RKO. 

Lady  for  a  Day — William,  Robson,  Farrell,  Kibbee — Col. 
Laughing  at  Life — McLaglen,  Montenegro — Mas. 

Little  Women — Hepburn,  Bennett,  Lukas,  Dee, 

Parker — RKO 


M — Peter  Lorre — Par. 

Masquerader— Colman,  Landi — UA. 

Moonlight  and  Pretzels — Carrillo,  Brian,  Pryor — U. 
Morning  Glory — Hepburn,  Fairbanks,  Jr. — RKO. 

Night  Flight — Barrymore,  Gable,  Hayes,  Loy,  etc. — 

MGM. 


Only  Yesterday — Sullavan,  Boles — U. 


Professional  Sweetheart — Rogers,  Foster,  McHugh — RKO. 
Roman  Scandals — Cantor,  Etting,  Stuart — UA. 


KEY 

Col. — Columbia. 

FD — First  Division. 

Fox — 20th  Century-Fox. 

GB — Gaumont  British. 

Mas. — Mascot. 

MGM — Metro. 

Mon. — Monogram,  now  Republic. 
Par. — Paramount. 

RKO — Radio. 

UA — United  Artists. 

U — Universal. 

WB — Warners. 

Others  through  state  rights  distributors. 


Secrets — Pickford,  Howard — UA. 

She  Done  Him  Wrong — West,  Grant,  Roland — Par. 
Shriek  in  the  Night — Rogers,  Talbot — FD. 

Sitting  Pretty — Oakie,  Haley,  Rogers — Par. 

Song  of  Songs — Dietrich,  Aherne — Par. 

Sweetheart  of  Sigma  Chi — Carlisle,  Crabbe — Mon. 

Three  Cornered  Moon — Colbert,  Arlen,  Boland — Par. 
Today  We  Live — Crawford,  Cooper,  Tone — MGM. 
Tonight  Is  Ours — Colbert,  March — Par. 

Torch  Singer — Colbert,  Cortez — Par. 

20,000  Years  in  Sing  Sing — Tracy,  Davis — WB. 

When  Ladies  Meet — Harding,  Loy,  Montgomery — MGM. 
White  Woman — Laughton,  Lombard — Par, 

Wild  Boys  of  the  Road — Darro,  Dvorak,  Hudson — WB. 


1934 

As  the  Earth  Turns — Muir,  Woods — WB. 

Babes  in  Toyland — Laurel,  Hardy— MGM. 

Baby  Take  a  Bow — Temple,  Dunn — Fox. 

Barretts  of  Wimpole  Street — Shearer,  March, 

Laughton — MGM. 

Belle  of  ‘he  Nineties — West,  Pryor — Par. 

Bolero — Raft,  Lombard,  Drake — Par. 

Bright  Eyes — Temple,  Dunn — Fox. 

Bulldog  Drummond  Strikes  Back — Colman,  Young — UA. 
Caravan — Boyer,  Young — Fox. 

Catherine  the  Great — Bergner,  Fairbanks,  Jr. — UA. 
Chained — Crawford,  Gable — MGM. 

Cleopatra — Colbert,  Wilcoxon,  William — Par. 

College  Rhythm — Oakie,  Penner,  Roberti. 

Constant  Nymph — Aherne — Fox. 

Count  of  Monte  Cristo — Donat,  Landi — UA. 

Dames — Powell,  Blondell,  Keeler — WB. 

Death  Takes  a  Holiday- — Fredric  March.  Venable — Par. 
Don  Juan — Fairbanks,  Oberon,  Barnes — UA. 

Dr.  Monica — Francis,  William,  Muir — WB. 

Evelyn  Prentice — Powell,  Loy,  Merkel — MGM. 

Finishing  School — Rogers,  Burke,  Dee — RKO. 

Flirtation  Walk — Powell,  Keeler — WB. 

Forsaking  All  Others — Crawford,  Gable — MGM. 

Four  Frightened  People — Colbert,  Marshall, 

Boland — Par. 

Gay  Divorcee — Astaire,  Rogers — RKO. 

Great  Expectations — Hull,  Holmes,  Wyatt — U. 

Happiness  Ahead — Powell,  Hutchinson — WB. 

Here  Conies  the  Navy — Cagney,  O'Brien,  Stuart — WB. 
Here  Is  My  Heart — Crosby,  Carlisle,  Young — Par. 
Hideout — Montgomery,  O'Sullivan — MGM. 

House  of  Rothschild — Arliss,  Karloff,  Young — UA. 

I  Was  a  Spy — Carroll,  Marshall,  Veidt — Fox. 

Imitation  of  Life — Colhert.  William,  Hudson — U. 

It  Happened  One  Night — Gable,  Colbert — Col. 

Kid  Millions — Cantor,  Sothern — UA. 

Let’s  Fall  in  Love — Sothern,  Lowe — Col. 

Life  of  Vergie  Winters — Harding,  Boles — RKO. 

Little  Men — Morgan,  Durkin — Mascot. 

Little  Miss  Marker — Temple,  Meniou — Par. 

Little  Minister — Henburn,  Beal- — RKO. 

Lost  Patrol — McLaglen,  Karloff,  Ford — RKO. 

Manhattan  Melodrama — Gable,  Powell,  Loy — MGM. 

Men  in  White — Gable,  Loy — MGM. 

Merry  Widow — Chevalier,  MacDonald — MGM. 

Mighty  Ba.rnum — Beery,  Menjou.  Bruce — UA. 

Moulin  Rouge — Bennett,  Tone,  Columbo — UA. 

Now  and  Forever — Cooper,  Lombard,  Temple — Par. 

Of  Human  Bondage — Howard,  Davis,  Dee — RKO. 

One  Night  of  Love — Moore,  Tullic  Carminati — Col. 
Operator  13 — Davies,  Cooper — MGM. 

Peck’s  Bad  Boy — Cooper,  Keighan,  Searl- — Fox. 

Power — Veidt,  Hardwicke,  Hume — GB. 

Rafter  Romance — Rogers,  Norman  Foster — RKO. 

Return  of  Chandu — Luqosi — Principal. 

Richest  Girl  in  World — Hopkins,  McCrea — RKO. 
Romance  in  Manhattan — Lederer,  Rogers — RKO. 

Sadie  McKee — “Tone,  Crawford— MGM. 

Sequoia — Parker,  Hardie — MGM. 

She  Loves  Me  Not — Crosby,  Hopkins,  Carlisle — Par. 
Soitfire — Hepburn,  Young,  Bellamy — RKO. 

Stand  Up  and  Cheer — Baxter,  Evans,  Dunn, 

Temple — Fox. 

Transatlantic  Merry-Go-Round — -Benny,  Raymond, 

Carroll — UA. 

Treasure  Island — Beery,  Cooper,  Barrymore — MGM. 

20  Million  Sweethearts — Powell,  Rogers — WB. 

Viva  Villa — Beery,  Erwin,  Carrillo — MGM. 

What  Every  Woman  Knows — -Helen  Hayes,  Brian 

Aherne — MGM. 

The  White  Parade — Boles,  Loretta  Young — -Fox. 

Wonder  Bar — Jolson,  Powell,  Del  Rio — WB. 


V/atc/i 

THE  CHECK-UP 

For  New  Services 
Each  Issue 


TWO  MORE  FEATURES 
IN  PREPARATION 


Nov  1  ’35  pg.  59 


cv4ttenc/  the 


INDEPENDENT  THEATRE 
MANAGERS 


2nd  Annual  Banquet 


The  first  big  indoor  event  of  the  local  motion 
picture  industry  social  season 


In  the  Mirror  Room 


HOTEL  PENNSYLVANIA 


39th  and  Chestnut  Streets 


Philadelphia 


ALL-STAR  SHOW 


DANCING 


Sunday  evening,  November  3,  1935 


8  O'CLOCK 


For  Reservations,  see 

President  BARNEY  COHEN,  any  other  officer  or 

JACK  BLUMBERG,  Chairman  of  the  Entertainment  Committee 


This  space  contributed  by  THE  EXHIBITOR 


Nov  1’35  b.c. 


Well,  Boys : 

When  it  comes  to  short  subjects  .  .  . 

Metro  leads  again  .  .  . 

And  here's  an  outstanding  example: 

CHARLES  CHIC  SALE 

AS 

ABRAHAM  LINCOLN 

IN  A  MINIATURE 

THE  PERFECT  TRIBUTE 

Directed  by  EDWARD  SLOMAN 

Says  the  Motion  Picture  Daily  : 

"  MORE  DRAMA  AND  ENTERTAINMENT 
IN  TWO  REELS  THAN  A  VAST  MA¬ 
JORITY  OF  LAST  YEAR'S  FEATURES!" 


Says  The  Exhibitor  : 


THIS  IS  SHOWN  WITH  NICE  RESTRAINT, 
GOOD  CAMERA  WORK  AND  ACTING. 

VERY  GOOD! 


I  suggest  this  picture  as  ideal  for  tie- 
ups  with  schools  and  women  s  clubs. 


BOB  LYNCH 


M  G  M 


ssue:  Sunday  Movies  Issue  Wins  in  Largest  Cities 


A  Joy  Emonuel  Publication 


VOL  17— No.  22 


PHILADELPHIA,  NOVEMBER  15,  1935 


Price,  15  Cents 


rom  trie  naerworici 


rom  -L^ove 


Entered  as  second  class  matter  September  11,  1924,  at  the  post  office  at  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879.  Published  Semi-Monthly  at  219  N.  Broad  St.,  Phila. 


I  am  MARY  BURNS, 
FUGITIYJ^P^k 


JCpa/momt 


Vol.  XXX,  No.  1.  Price  5c. 


TODAY’S  FILM  NEWS  TODAY 


Monday,  October  28,  1935 


MGM  'MUTINY'  A  SMASH 


Joy’s  Insured! 

Lloyds  of  London  has  taken  a 
gamble  on  Joy  Hodges  of  Radio 
to  the  tune  of  $125,000,  which 
is  considered  half  of  her  earning 
power  in  three  years  She  can’t 
marry,  smoke  or  drink  in  that 
time 


‘Bounty’  Knockout, 
So  Warners  Plans 
‘Sea  Hawk’  Remake 

To  follow  in  the  wake  of  MCM's 
"Mutiny  on  the  Bounty,"  Warners 
will  remake  "The  Sea  Hawk,”  which 
like  "Bounty"  was  directed  bv  Frank 
Lloyd. 

Sam  Bischoff  will  produce  it,  but 
no  director  or  cast  has  been  arranged 

Spanish  Financiers 


Thalberg's  Genius  Tops  One 
Of  The  Greatest  Films  Of  All 
Time;  B,  O .  Records  Assured 

Metro-Goldwyn-Mayer  now  comes  to  the  front  with  one  of 
the  greatest  pictures  of  all  time  in  Irving  Thalberg’s  production 
of  “Mutiny  On  The  Bounty  ’’  A  picture  that  will  definitely  ele¬ 
vate  the  industry  in  every  country  of  the  world,  and,  one  that 
is  certain  to  establish  new  money  records  through  massed  at¬ 
tendance  and  long  runs  Its  importance  far  surpasses  anything 
that  has  been  made  in  years,  made  possible  by  the  great  faith  of 
Thalberg  in  fine  productions  and  the  .unlimited  backing  of  this 
faith  by  Metro-Goldwyn-Mayer 

Twelve  years  ago  Frank  Lloyd  compelled  world-wide  atten¬ 
tion  with  his  direction  of  “The  Sea  Hawk,”  accounted  at  the 
time  a  milestone  in  motion  picture  progress,  now  with  his  mas¬ 
terful  direction  of  this  great  epic  drama  of  the  sea,  the  world 
has  a  chance  to  see  what  amazing  progress  has  been  made  in  the 
art  of  the  screen  and  to  witness  the  maturing  of  a  great  talent 
The  picture-going  public  is  not  so  easily  startled  as  it  v>  as  in 
1923,  but  this  masterpiece  can  scarcely  fail  to  be  a  universal 
"must  ”  There  is  little  need  to  appraise  its  box  office  value  Such 
great  pictures  sell  themselves  And  “The  Mutiny”  has  as  many 
strong  exploitation  angles  as  a  porcupine  has  quills  Few  theater 
patrons  will  be  willing  to  miss  it. 

Heavy  Cost  and  Time  Spent  Justified 
With  the  full  resources  of  the  Metro  organization  and  the 
production  genius  of  Thalberg  behind  him,  with  upwards 
of  $1 ,800,000  spent  and  months  and  months  of  actual  shooting, 
Lloyd  justifies  it  all  The  picture  is  long,  running  just  over  two 
hours  Much  of  it  is  desperately  grim,  brutal  and  violent  But 
it  has  the  epic  sweep  of  the  sea  itself,  “the  hurl  and  the  heave 
and  the  crash  of  the  combers  wind-hounded,”  and  it  holds  al 
most  breathless  interest  through  every  one  of  its  12,000  feet 
The  celebrated  book  and  its  sequel,  “Men  Against  The  Sea,” 
of  which  this  is  a  close  picturization,  is  virtually  a  historical 
document,  the  re-creation  of  one  of  the  most  dramatic  of  all 
true  sagas  of  the  sea.  The  writing  of  this  Nordhoff-Hall  book, 
which  has  been  read  by  millions,  is  itself  a  fascinating  story 
The  picture  is  divided  into  six  strongly-contrasted  episodes, 
not  counting  a  brief  prologue  showing  preparations  in  England 
for  the  Bounty’s  history-making  voyage  First  is  the  long  voyage 
itself  around  Africa  to  the  South  Seas,  its  progress  punctuated 
by  animated  maps  The  little  full-rigged  frigate  is  on  its  way  to 
gather  1,000  breadfruit  plants  in  Tahiti  and  transplant  them  in 
the  West  Indies,  a  two-year  job  She  is  in  command  of  Captain 
William  Bligh,  a  great  seaman  but  a  domineering  and  merciless 
master,  taking  sadistic  pleasure  in  the  torture  of  his  men  for 
slight  or  fancied  infractions  of  his  brutal  orders 

This  terrifying  character  is  magnificently  presented  by  Charles 
[Laughton  Throughout  “The  Mutiny”  he  is  every  inch  the  mas 
(Continued  on  Page  3) 


3-Game  Laemmle 

Carl  Laemmle  Jr.  attended  the 
UCLA-Oregon  game  with  a 
portable  radio.  Watching  this 
game,  and  getting  the  USC-Cal- 
ifornia  tussle,  he  became  peeved 
because  his  outfit  simultaneously 
wouldn’t  pick  up  the  Notre 
Dame  scrimmage. 


Operators’  Strike 
Closes  35  Indie 
Milwaukee  Houses 

Milwaukee. — Thirty-five  theaters 
closed  yesterday  when  projectionists 
walked  out  after  being  refused  a  1  V2 
percent  wage  increase. 

Circuit  houses  are  operating  after 
reaching  an  agreement  with  the 
union. 

Robbins  Leaves 
MCM  Music  Dept. 

Jack  Robbins,  who  has  been  in 
charge  of  the  music  department  at 
Metro-Goldwyn-Mayer  and  is  the 
publisher  of  all  the  MCM  tunes,  is  out 
at  that  plant,  with  no  successor  ap¬ 
pointed  to  fill  the  vacancy. 

The  split  does  not  hamper  the  pub¬ 
lication  of  the  MGM  songs  by  the 
Robbins  Music  Corp. 

Westcotf  Injured  In 

Riviera  Polo  Match 

Gordon  Westcott  was  in  the  Santa 
Monica  hospital  last  night  with  con¬ 
cussion  of  the  brain,  the  result  of  an 
accident  during  a  Riviera  polo  game 
He  was  knocked  from  his  pony  when 
in  collision  with  the  pony  being  rid¬ 
den  by  Walt  Disney 

Swanson  Back  From  N.Y. 

H  N  Swanson  returned  Saturday 
from  a  two-week  business  trip  to  New 
York  While  there,  Red  Book  maga¬ 
zine  signed  a  new  contract  with  him 
to  review  the  best  picture  of  th& 
month  for  it 

Buzzell  Leaves  Col. 

Eddie  Buzzell  and  Columbia  have 
settled  the  director’s  contract  by 
mutual  agreement  Buzzell  left  yes¬ 
terday  by  plane  for  New  York 

Schenck,  Jolson  In 

Joseph  M  Schenck  and  Al  Jolson 
arrived  yesterday  from  the  east  on 
the  Chief 


- 


Novl5'35  pg.  3 


OUR  HAT’S  IN  THE 
RING... WITH 


WESTERNS 


TH  A 


Yessir,  men,  we've  got  the  first  new  idea  in  Westerns 
since  Broncho  Billy  Anderson  learned  to  ride!  All  the 
rarin',  tearing  ridin'  and  shootin'  of  the  best  of  the  old- 
time  series  — plus  those  COWBOY  SONGS  the  country's 
crazy  over,  featured  in  every  release!  That's  why 
you'll  have  the  edge  on  the  other  fellow  if  you'll  grab 

WARNER  BR0S!£  WESTERNS 

Presenting  the  Screen’s  New- West  Star 

K  FORAN 


THE  SINGING  COWBOY 


First  Release  Ready  Now  J 

MOONLIGHT  ON 
THE  PRAIRIE" 

With  Sheila  Mannors  •  George  E.  Stone  •  Directed  by  D.  Ross  Lederman 


Coming  Soon-“ Song  of  the  Saddle”,  and  4  others 


Novl5'35  pg.  5 


iwisjiw  ®i?  iiaiP(B)isiir^«nsi5 

it®  swis®^  3  ss  oq  a  !B  a 'ip  ®  ih  ? 


Clarence  Budington  Kelland’s 
celebrated  American  Magazine 
serial 


LOST  HORIZON 


James  Hilton’s  famous  novel 
—  nationwide  best  =  seller  lor 
18  months  S 


Novl5’35  pg.  6 


FRANK  CAPRA 

signs  new  contract  with 

COLUMBIA  PICTURES 


PAGE 


THE  ED 


Vol.  17,  No.  22  November  15,  1935 


On  Free  Shows 

•  THOUGH  UNFAIR  free  show  competi¬ 
tion  in  the  country  seems  to  be  on  the  in¬ 
crease,  this  should  be  no  reason  for  exhibi¬ 
tors  to  get  the  idea  that  everything  which 
is  competitive  is  unfair. 

A  recent  MPTOA  bulletin  points  out  the 
thought  that  a  number  of  complaints 
against  free  shows  and  non-theatrical  com¬ 
petition  are  rather  fantastic  and  not  based 
on  genuine  grounds  for  protest.  The  bulle¬ 
tin  goes  on  to  say  that  theatres  cannot 
reasonably  expect  to  have  every  possible 
competition  suppressed  however  remote, 
that  the  right  of  legitimate  business  to  con¬ 
duct  itself  must  be  recognized,  that  a  free 
showing  of  a  non-dramatic  advertising  film 
in  a  salesroom  to  demonstrate  the  perform¬ 
ance  of  a  new  auto  can  hardly  be  considered 
unfair  competition,  just  because  it  involves 
the  use  of  film  or  a  projector. 

There  seems  to  be  a  type  of  exhibitor 
who  is  ready  to  shout  at  anything.  He 
does  not  represent  the  mass  of  theatremen 
who  realize  that  there  may  be  others  be¬ 
sides  themselves  who  have  a  right  to  make 
a  living. 

There  may  be  an  evil  in  some  free  shows 
and  non-theatrical  performances  but  all 
such  shows  should  not  be  given  a  blanket 
condemnation. 


Short  Features 

•  IT  IS  HARD  to  reconcile  the  pleas  of 
west  coast  picture  makers  that  twin  bills 
are  ruining  their  masterpieces  with  the  fact 
that  they  persist  in  turning  out  features 
that  run  under  60  minutes.  Even  the  most 
ardent  single  feature  advocate  will  find  it 
difficult  to  defend  a  program  which  finds 
55  minutes  of  feature  and  65  minutes  of 
shorts. 

By  turning  out  such  short  shows,  pro¬ 
ducers  merely  present  double  feature  advo¬ 
cates  with  a  legitimate  reason  why  twin 
bills  should  abound. 

In  contrast  with  some  short  features, 
other  shows  are  coming  through  at  two- 
hour  or  more  gaits,  but  no  one  will  have 
any  fault  with  this  provided  the  pictures 
are  good  grossers.  It  is  practically  impos¬ 
sible  for  a  56-minute  featime  to  be  a  good 
grosser,  but  there  is  more  than  a  passing 
chance  that  when  a  show  can’t  be  cut  below 
the  two-hour  level  it  must  contain  some¬ 
thing. 

One  thing  is  certain.  Double  features 
have  become  an  issue  that  has  passed  trade 
discussion  and  which  has  entered  into  the 
realm  of  the  patron.  Even  newspaper 
critics,  commentators  have  brought  the 
problem  to  the  attention  of  their  readers 
with  such  force  that  letters  to  the  editor 
columns  have  been  deluged  with  opinions 
on  the  subject  by  the  patron. 

It  is  with  the  patron  that  the  answer  lies. 
He  will  have  to  decide  the  question  with  a 
powerful  weapon — the  box  office  return. 


TOR'S 


The  Philadelphia 

EXHIBITOR 

Circulating  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware.  Issued  on  the  1st  and  15th 
of  each  month  by  Jay  Emanuel  Publications,  Inc.  Publishing  office,  219  North  Broad  Street,  Philadelphia. 
Branches  at  1600  Broadway,  New  York  City;  Washington,  D.  C.  Jay  Emanuel,  publisher;  Paul  J. 
Greenhalgh,  advertising  manager;  Herbert  M.  Miller,  managing  editor.  Subscription  rates:  $2  for  one 
year,  $5  for  three  years.  Single  copies,  15c  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware. 
Publishers,  also,  of  THE  NATIONAL  EXHIBITOR  of  Washington  and  THE  NEW  YORK  STATE  EXHIBITOR. 
Address  all  communications  to  the  Philadelphia  office. 


The  Lesson  of  Lamaze 


PHILADELPHIANS  are  being  treated  to  a  pleasant  sur¬ 
prise.  Into  the  Quaker  City  has  come  a  gentleman  from 
the  West  Coast,  Florida,  many  other  spots — to  prove  to  even  the 
best  showmen  of  that  city  that  it  is  possible  to  sell  food  in  a  manner 
never  encountered  before.  The  surprise  is  George  Lamaze,  who 
gets  prices  for  foods,  who  sells  his  dishes  via  the  spotlight  route, 
who  honestly  believes  he  serves  the  best  food  in  the  world,  who 
has  no  qualms  about  saying  so,  who  asserts  he  is  mixing  his  food 
with  showmanship,  who  preaches  feeding  the  eye  as  well  as  the 
stomach,  who  has  succeeded  in  creating  a  name  for  himself  in  the 
most  competitive  field  in  the  world,  that  of  serving  food. 

Lamaze  lends  showmanship  to  his  ability.  He  refuses  to  let 
any  dish  be  just  a  dish.  He  sells  each  individually,  makes  the  diner 
feel  that  here  is  an  event,  a  dinner  served  by  him.  He  gives  indi¬ 
vidual  attention  to  all  who  patronize  his  establishment,  makes 
everyone  feel  that  he  is  getting  more  than  his  money’s  worth. 

The  lesson  of  Lamaze  is  one  that  the  motion  picture  industry 
once  knew,  then  forgot — that  of  showmanship,  that  a  picture  is 
as  good  as  the  concentration  behind  it.  It  isn’t  difficult  to  take 
credit  when  a  smash  comes  along,  but  it  is  far  more  impressive  if 
an  in-and-outer  can  be  turned  into  a  smart  grosser. 

George  Lamaze  figures  each  course  can  be  sold.  Whether  his 
food  is  better  than  that  of  others  is  not  a  question  to  be  decided 
here,  but  in  a  fashion  almost  hypnotic  he  succeeds  in  making  those 
who  patronize  his  establishment  believe  Lamaze  is  tops.  When  a 
man  can  sell  hash  for  $2.75  per  order,  celery  and  olives  for  $1.50, 
bread  and  butter  for  $1,  that’s  showmanship,  nothing  else. 

Exhibitors  who  call  themselves  showmen  and  then  seem  con¬ 
tent  to  rest  on  their  laurels  can  be  told  that  they  can  educate  them¬ 
selves  with  a  meal.  If  it  is  possible  to  bring  showmanship  into  a 
meal,  it  certainly  shouldn’t  be  difficult  to  introduce  the  same  in¬ 
gredient  in  serving  pictures  to  the  public.  Let’s  have  showmanship 
in  a  showmanship  business.  Big  campaigns  are  not  needed  for  hit 
pictures.  Get  behind  the  fair  ones  and  sell  them. 


Novl5'35  pg.  8 

Since  the  days  of  the  wandering  trouba- 
dors,  minstrels  and  court  clowns,  the  Show 
Business  has  been  known  to  have  a  heart 
that  understood  human  misery  and  lent  its 
efforts  completely  and  unselfishly  to  help 
assuage  it. 

In  Philadelphia  this  week,  an  event  took 
place  that  proves  beyond  a  doubt  that  this 
spirit  and  this  same  big  heart  still  lives. 

The  Philadelphia  General  Hospital,  a  city 
charitable  institution,  housing  over  2300 
human  derelicts  in  various  stages  of  disease 
of  mind  and  body,  the  majority  of  whom  will 
never  leave  in  this  life — had  an  auditorium 
and  the  local  film  exchanges  to  give  them 
pictures,  but  had  no  sound  equipment.  Mrs. 
Robert  Loving,  a  welfare  worker  who  has 
devoted  the  major  part  of  her  life  to  the 
inmates,  brought  this  problem  to  the  local 
theatre  owners  and  exchangemen.  A  com¬ 
mittee  called  at  the  hospital.  They  saw  the  pitiable  conditions  and  the  sunshine  that  modern  movies 
would  shed  on  these  desolated  lives.  They  decided  to  do  something  about  it. 

Through  the  Variety  Club,  Tent  No.  13,  they  sent  letters  and  communicated  with  four  leading 
industry  corporations  whom  they  thought  might  help. 

First  to  respond  was  Mr.  E.  M.  Hartley,  General  Manager  of  RCA  Photophone  Company,  who 
said  he  would  be  glad  to  alleviate  the  condition  and  give  the  hospital  modern  sound  without  charge. 
While  his  men  were  surveying  the  auditorium  and  assembling  equipment  for  installation,  three  other 
offers  were  received.  International  Projector  Corporation  and  Joseph  Bernhard,  General  Manager, 
Warner  Brothers  Theatres,  in  that  order  and  from  New  Orleans  came  a  wire  from  Mike  Conrow,  of 
Western  Electric. 

Most  insistent  was  Joe  Bernhard.  He  requested  Mr.  Hartley  and  RCA  Photophone  to  bow  to 
his  desire,  claiming  that  as  a  former  Philadelphian  who  knew  the  good  work  being  done  by  the  hos¬ 
pital  and  as  Philadelphia  was  a  town  in  which  Warners  had  theatres,  it  was  his  place  to  take  care  of 
local  charities.  Show  business  actually  battled  for  the  honor  of  doing  a  charitable  act.  Mr.  Hartley 
bowed  to  his  insistence  and  the  soundness  of  his  reasoning. 

As  we  go  to  press,  Warner  Brothers,  as  represented  by  Joe  Bernhard  and  Ted  Schlanger,  local 
district  head,  have  presented  through  Variety  Club,  a  $2,000  RCA  Photophone  sound  installation,  and 
Variety  Club  members  have  guaranteed  to  see  to  it  that  the  hospital  gets  pictures. 

This  news  and  news  that  Sam  Stiefel,  producer  of  colored  reviews  at  Fay’s  Theatre,  will  bring 
his  full  show  to  entertain  them  the  day  before  Thanksgiving — is  giving  the  inmates  something  to  look 
forward  to  and  some  reason  for  living,  for  the  first  time  in  over  five  years.  The  tears  in  the  eyes  of  an 
old  lady,  a  hopeless  and  gnarled  cripple,  and  an  inmate  for  the  last  thirty-six  years — and  the  wordless 
hand  pressure  of  a  legless,  scarred  mute  did  more  to  recompense  the  committee  and  assure  them  that 
they  had  done  a  noble  work  than  any  words  of  praise. 

The  Heart  of  the  Industry  still  beats  with  compassion,  pity  and  charity — and  thank  God,  they 
know  how  to  do  something  about  it. 

We’re  proud  of  it  and  of  our  men! 


THE  HEART 

of  our 

INDUSTRY  • 

filled  with  the  Milk  of  Human 
Kindness  that  brought  hap - 
piness  to  2300  blighted  lives! 


The  Philadelphia 

EXHIBITOR 

VOL.  17,  No.  22  NOVEMBER  15,  1935 

TERRITORIAL  HIGHLIGHTS 


ELECTION  RETURNS 
Sunday  Movie  Victory 

A  blue  law  passed  in  1794  received  a  major 
jolt,  November  5,  1935,  when  Pennsylvania's 
citizens  marched  to  the  polls,  deciding,  among 
other  things,  that  generally  they  desired  Sunday 
movies.  While  the  decision  was  by  no  means 
unanimous,  a  majority  apparently  want  to  see 
pictures  every  day  in  the  week,  including  Sun¬ 
day  shows. 

With  few  surprises,  the  contest  ran  true  to 
form.  Far  more  interesting  than  the  vote  itself 
were  the  sidelights  which  set  an  all-time  record 
for  campaigning,  charges,  alignments,  other 
things,  with  a  speed  that  set  new  records  for 
those  matters. 

Arithmetic — Though  official  records  prove 
otherwise,  though  it  had  been  generally  be- 


MPTO  president  Pizor 

.  .  .  his  towns  were  closed 

lieved  that  there  were  only  503  independent  the¬ 
atres  in  the  Eastern  Pennsylvania  area,  state¬ 
ments  from  both  sides  revealed  that  there  must 
be  at  least  583  independent  houses  in  the  East¬ 
ern  Pennsylvania  zone.  Lined  up  with  the 
Reverend  William  B.  Forney’s  Lord’s  Day 
Alliance  against  Sunday  shows  was  the  Inde¬ 
pendent  Exhibitors  Protective  Association, 
claiming  110  houses,  also  called  by  Rev.  Forney 
“the  biggest  theatre  owners’  group.”  Fighting 
for  Sunday  movies  was  the  Motion  Picture 
Theatre  Owners  of  Eastern  Pennsylvania,  who 
in  ads  announced  that  “Independent  Theatre 
Owners  and  Exhibitors  of  the  State  of  Penn¬ 
sylvania  .  .  .  The  Largest  Independent  The¬ 
atre  Organization  in  the  United  States  .  .  . 
473  theatres  in  Eastern  Pennsylvania,  indepen¬ 
dently  and  individually  owned.”  THE  EX¬ 
HIBITOR’S  records  show  only  a  503  indepen¬ 
dent  theatre  total.  So  does  Film  Board  report. 


Sacrifice — In  the  MPTO  forefront,  cru¬ 
sading  for  Sunday  movies,  was  fearless  Presi¬ 
dent  Lewen  Pizor,  who  spent  so  much  time 
helping  direct  the  campaign  that  he  could  pay 
little  personal  attention  to  the  upstate  towns  in 
which  he  operates. 

Result — all  Pizor-theatre  towns  voted  against 
Sunday  movies. 

In  the  IEPA  front  was  board  chairman 
Harry  Fried,  fighting  Sunday  movies. 

Result — Towns  in  which  he  operates  voted 
for  Sunday  movies. 

The  Vote — 357,555  Philadelphians  wanted 
Sunday  movies.  133,034  did  not.  Every  ward 
turned  in  a  favorable  majority. 


IEPA  board  head  Fried 

His  toivns  ivere  open 


The  5-2  ratio  prevailed  throughout  the  city. 
Nearby  suburbs  divided  their  votes.  Odd  case 
occurred  in  Narberth  where  the  borough  voted 
against  Sunday  movies  while  the  township  voted 
for  the  seventh  day,  thus  keeping  one  house 
closed  while  others  will  open. 

Upstate  the  vote  ran  true  to  form.  General 
expectation  had  been  that  only  the  biggest  cities 
would  approve  the  Sunday  move.  That  is  ex¬ 
actly  what  happened. 

Berwyn  saw  a  tie  vote  on  the  question,  with 
the  theatre  allowed  to  open  Sundays.  In  other 
spots,  the  issue  was  lost  on  a  few  votes,  won 
on  a  few. 

Oddity — 24-sheets,  3-sheets,  1-sheets,  cards, 
newspaper  ads,  apparently  sponsored  by  vari¬ 
ous  organizations,  requested  readers  to  vote 
for  Sunday  movies.  All  material  was  similar 
in  layout,  indicating  that  those  who  were  symp¬ 
athetic  had  apparently  worked  closely  together. 


Trailers — Fox’s  Warner  Oland,  Universal’s 
May  Robson,  cameramen  combined  to  present 
sound  trailers  asking  patrons’  votes  for  Sun¬ 
day  movies  in  entertaining,  instructive  appeals. 

Radio — On  the  air  went  Sunday  movie  foes, 
opponents.  Nightly  they  spoke,  delivered  argu¬ 
ments,  sought  hearers’  attention  against  such 
radio  competition  as  Amos  and  Andy,  Burns  and 
Allen,  Rudy  Vallee,  others.  Prominent  were 
clergymen  on  each  side. 

Mayor  Moore — Only  statement  on  the  Phila¬ 
delphia  verdict  from  Mayor  Moore  came  No¬ 
vember  6  when  he  declared  that  there  could 
be  no  legal  movies  November  10,  that  everyone 
must  wait  for  certification,  with  first  shows 
due  November  17. 

Spoke  the  Mayor : 

“The  operation  of  motion  picture  theatres 
on  Sunday  after  2  P.  M.,  before  the  completion 
of  the  official  count  by  the  election  return  board 


The  Rev.  William  B.  Forney 

“.  .  .  greatly  disappointed” 


and  its  certification  to  the  Mayor,  is  unlawful. 
The  Mayor  is  not  attempting  to  settle  this 
question  himself.  The  law  does  that. 

“Any  motion  picture  operator,  therefore,  who 
undertakes  to  operate  on  Sunday  next,  unless 
meanwhile  the  vote  is  certified,  does  so  at  his 
own  risk  and  cost.  The  Mayor  has  issued  in¬ 
structions  to  Director  Wood  and  Superintendent 
of  Police  LeStrange  to  enforce  the  law.” 

Reverend  William  B.  Forney — Secretary 
for  the  Lord's  Day  Alliance,  the  Reverend 
Forney  still  sent  out  statements  following  the 
most  serious  rebuff  handed  him  in  his  many 
years  as  a  representative  for  organized  church 
groups. 

Stated  the  reverend  in  bulletins  issued  to 
the  press : 

“While  greatly  disappointed  over  the  vote  on 
Sunday  motion  pictures  in  Philadelphia,  we  are 


10 


Novl5'35 


THE  PHILADELPHIA  EXHIBITOR 


delighted  and  much  encouraged  by  the  results 
in  other  sections  of  the  State.  Pennsylvania  as 
a  whole  has  registered  its  emphatic  protest 
against  Sunday  motion  pictures. 

“It  is  difficult  to  understand  why  268,280 
people  who  voted  for  the  office  of  mayor  did 
not  vote  at  all  on  the  Sunday  motion  picture 
referendum. 

“Warner  Brothers  have  won  their  first  skirm¬ 
ish,  but  the  battle  is  on  and  the  religious  forces 
of  Philadelphia  are  preparing  to  put  up  a  real 
fight. 

“We  propose  to  find  out  why  an  outside  cor¬ 
poration  that  could  spend  a  fortune  to  put  this 
measure  over  in  Philadelphia  is  allowed  to  be 
delinquent  in  taxes  when  our  own  poor  prop¬ 
erty  owners  are  having  their  homes  sold  because 
of  failure  to  pay  theirs. 

“We  propose  to  keep  the  people  informed 
as  to  whether  or  not  an  outside  corporation  that 
pleaded  to  keep  business  in  Philadelphia  will 
continue  to  have  its  printing  and  other  work 
done  in  New  York.  We  propose  to  call  upon 
our  people  to  patronize  those  motion  picture 
houses  that  were  not  responsible  for  putting 
this  thing  over  in  this  city.” 

Later,  the  Reverend  Forney  announced  that 
-theatres  open  on  Sunday  would  be  boycotted 
if  plans  inaugurated  by  him  are  carried  through, 
that  he  would  also  seek  the  local  option  law’s 
repeal  in  the  next  legislative  session. 

Spoke  the  lobbyist : 

“The  fight  against  Sunday  movies  in  Phila¬ 
delphia  has  just  begun.  Warner  Brothers  will 
discover  like  Connie  Mack,  that  they  won  a 
very  expensive  victory.  Independent  motion 
picture  men  in  the  city  will  be  called  on  to  keep 
their  places  closed  on  Sunday.  It  will  be  sug¬ 
gested  that  those  who  agree  to  keep  closed 
group  their  ads  in  the  newspapers,  vyith  the 
announcement  that  they  are  closed  on  Sunday. 

“A  systematic  drive  will  be  made  to  pledge 
the  people  not  to  attend  the  motion-picture 
houses  on  week-days  that  remain  open  on  Sun¬ 
day.  Key  localities  throughout  the  city  will  be 
organized  to  make  drives  upon  the  local  the¬ 
atres  that  do  stay  open  on  the  Sabbath.  We  will 
ask  independent  managers  to  keep  their  places 
closed  on  Sunday  and  divert  the  patrons  from 
the  company’s  theatres  which  backed  this  meas¬ 
ure  to  the  independent  theatres  throughout  the 
week.” 

A  test  vote  loomed  as  well  with  the  disap¬ 
pointed  Rev.  Forney  leading  the  way.  He  was 
quoted  as  asserting  that  the  referendum  states 
that  a  voters’  majority  must  approve  the  pro¬ 
posal.  The  total  vote  here  cast  for  Sunday 
movies  was  357,555,  nearly  5,000  less  than  a 
majority  of  the  total  vote  for  all  parties.  To 
reach  a  majority,  those  favoring  Sunday  movies 
would  have  to  poll  357,785,  it  was  said. 

Early  hopes  that  November  10  would  see 
movies  in  the  city  were  instantly  squelched. 
Certification  of  votes  was  expected  to  last 
more  than  a  week,  delaying  any  movies  the 
first  Sunday. 

With  the  Sunday  vote  officially  counted  last 
weekend,  nothing  was  expected  to  stand  in  the 
way  of  the  theatres  opening  in  Philadelphia 
November  17.  Several  Delaware  county  houses 
opened  officially  when  certificates  were  issued 
November  9  to  those  who  applied  for  them,  thus 
allowing  for  a  November  10  inauguration. 

In  some  sectors  moviemen  indicated  they 
would  remain  closed  although  their  communi¬ 
ties  voted  for  an  open  seventh  day.  Whether 
this  would  be  a  permanent  policy,  it  was  ex¬ 
pected,  would  depend  on  public  sentiment. 


Sam  Schwartz — Since  he  has  joined  War¬ 
ner  Brothers  following  his  term  as  board 
chairman,  former  Pennsylvania  censor  Sam 
Schwartz  has  served  in  many  public  contact, 
real  estate  capacities.  When  the  Sunday  movie 
issue  broke,  Stanley- Warnerite  Schwartz  was 


S-W’s  Sam  Schwartz 

Due  credit  ivas  given 


in  the  forefront,  helping  direct  the  move¬ 
ments  with  other  local  Stanley-Warner  heads. 
This  week,  as  Stanley-Warner  saw  voters  ap¬ 
prove  Sunday  movies  in  Philadelphia,  if  not 
in  all  Stanley-Warner  towns,  other  Stanley- 
Warner  men  praised  ex-censor  Schwartz  to  the 
skies,  said  that  to  him  must  be  given  much 
credit. 

Vaudeville — Exhibitors  are  informed  “any 
person  or  any  member  or  agent  in  any  co¬ 
partnership  or  association,  or  any  member  or 
officer  of  any  corporation  who  shall  provide 
or  furnish  or  assist  in  providing  or  furnishing 
any  other  form  of  entertainment  in  Sunday 
motion  picture  exhibitors  shall  be  guilty  of  a 
misdemeanor  and  fined  $100.” 

Each  separate  Sunday  means  a  separate 
offense,  a  separate  fine. 

Benefits — Theatres  which  had  been  running 
benefits  wondering  whether  the  benefit  system 
can  continue  in  towns  in  which  an  adverse  vote 
was  received  or  where  no  vote  was  taken  can 
be  told  that  advices  from  Harrisburg  indicate 
the  benefit  practice  might  continue  but  that  a 
$50  fine  for  each  Sunday’s  violation  is  now  in 
order,  regardless  of  where  the  proceeds  go. 

Labor — Only  employees  definitely  protected 
against  a  seven  day  week  are  the  operators, 
who,  by  law,  must  have  24  consecutive  hours’ 
rest.  Most  theatres  will  continue  to  co-operate 
by  giving  their  employees  a  day  off,  by  putting 
on  new  people  where  necessary. 

Pre-election  Notes — Present  at  the  polls 
were  workers  for  the  churches,  workers  for 
the  movie  interests.  Nearly  1300  youths  be¬ 
tween  18  and  21  years  old  stationed  at  the  poll¬ 
ing  places  urged  voters  to  mark  their  ballots 
“yes.”  400  Christian  Endeavor  Society  mem¬ 
bers  asked  voters  to  mark  “no.”  Previously, 
Protestant,  Jewish  and  Catholic  leaders  had 
joined  to  keep  the  sanctity  of  the  Sabbath.  For 
the  Catholics,  the  protest  against  Sunday  was 
a  continuation  of  the  first  ban  placed  upon  all 
films  in  June,  1934,  by  Cardinal  Dougherty. 
Neither  Democrats  nor  Republicans  took  sides 
as  parties.  In  various  sections,  theatre  man¬ 
agers  worked  hard  to  help  sway  public  opinion. 
In  many  they  did  not,  preferring  to  let  the 
natural  sentiment  for  liberalism  take  its  course. 

Chains’  Entrance — Sunday  movie  opponents 
in  several  localities  directed  their  fight  against 


the  circuits,  managing  to  bring  in  plenty  that 
had  no  connection  with  Sunday  shows.  A  cir¬ 
cular  distributed  in  Lower  Merion  blamed  “the 
one  chain  theatre  as  well  as  two  independents 
who  must  meet  chain  competition ;  charging 
that  ‘block  booking’  and  ‘blind  buying’  makes 
a  joke  out  of  Sunday  movies  as  a  choice  in 
pictures  had  never  been  allowed.”  Similar 
type  propaganda  was  common. 

Credit  Takers — First  to  take  credit  for  the 
Sunday  opening  success  in  the  city  were  the 
Daily  News  (“from  the  very  start  of  the  great 
battle,  the  Daily  Ncivs  took  its  stand  for  Sun¬ 
day  sports  and  Sunday  amusements  .  .  .  when 
the  movie  bill  was  presented  last  January,  the 
Daily  News  again  became  the  spearpoint  in  the 
legislative  campaign  .  .  .”)  ;  The  Record 

(  .  .  .  “five  years  ago  we  started  the  movement 
for  Sunday  movies  ...  the  Record  is  glad 
Sunday  movies  were  approved  by  a  majority  of 
3-L”) 

EXHIBITION 
Screen  Ads  Impetus 

Because  many  theatres  find  that  their  patrons 
do  not  protest  against  entertaining  commer¬ 
cial  ads  on  screen,  commercial  ads  of  this  type 
have  been  more  and  more  accepted  by  exhibi¬ 
tors. 

Last  fortnight  Philadelphia  theatremen  found 
that  a  new  commercial  ad  concern,  Screen 
Broadcasts,  had  appointed  Tacony  Ritz  The¬ 
atre  operator  George  Sobel  as  their  representa¬ 
tive,  that  he  will  distribute  the  Screen  Broad¬ 
casts  through  a  local  exchange.  60-90  feet  in 
length,  with  talk,  sound,  the  clips  may  be  used 
in  any  program,  present  interesting  episodes 
with  commercial  tieups  that  are  not  too  pointed. 
Already  15  Philadelphia  houses  are  using  them 
here ;  circuits,  independents  have  accepted  them. 

To  the  theatre  using  them  goes  a  weekly 
sum  based  on  how  many  patrons  are  served 
by  the  house.  Though  the  advertisers  are 
national,  their  local  offices  make  tieups  with 
merchants  in  the  theatre’s  vicinity,  contribute 
free  heralds,  samples,  etc. 

With  contracts  calling  for  any  length,  with 
plenty  different  clips,  changed  weekly,  distribu¬ 
tor  Sobel  thinks  that  local  exhibitors  will  cer¬ 
tainly  support  Screen  Broadcasts. 


Delaware  Code 

When  the  industry  code  passed  out  the  win¬ 
dow,  general  reaction  was  that  uncontrolled 
competitive  methods  would  result  in  a  need  for 
some  form  of  fair  competition  methods. 

Last  fortnight,  Delaware  theatremen  thought 
conditions  were  getting  so  bad  that  a  conference 
became  necessary.  Prime  leader  in  the  move 
was  the  Independent  Motion  Picture  Theatre 
Owners  Association  of  Delaware  and  Mary¬ 
land’s  president  Joe  DeFiore,  operating  in  Wil¬ 
mington.  In  a  meeting  held  at  a  Harrington 
hotel,  Dover’s  George  Schwartz,  Lewes’  Cor¬ 
nelius  Marshall,  Rehoboth’s  Charles  Horn. 
Georgetown’s  Tom  Ayers  conferred  with  De- 
Fiore,  Wilmington’s  Ben  Seligman. 

Lasting  one  day,  the  conference  discussed 
jackpots,  bank  night,  gifts,  other  practices,  de¬ 
cided  to  start  a  “missionary  campaign”  to  re¬ 
vive  other  territory  exhibitors’  interests,  to  call 
a  general  meeting  to  thresh  out  the  competition, 
to  adopt  a  code  for  fair  dealing. 


Novl5'35  pg.  11 


Oct.  28.  1935 


THF 


Page  Three 


‘BOENT  Y’MOST  IMPORTANT  PIC 
ACHIEVEMENT  IN  MANY  YEARS 


Lloyd’s  Direction, 
Cast  Work  Superb 

(Continued  from  Page  1  ) 
ter  of  men,  with  never  a  flicker  of 
softening  even  at  his  final  humiliation 
at  the  court-martial  in  England. 

Next  in  command  was  Fletcher 
Christian,  master’s  mate,  now  admir¬ 
ably  brought  to  life  by  Clark  Cable. 
This  mate  too  was  a  great  sailor  and 
no  weakling,  trained  to  accept  the 
harsh  sea  code  of  the  per'od,  a  born 
leader  But  he  cannot  stomach  the 
increasing  cruelties  of  his  master.  He 
warns  of  the  smouldering  resentment 
of  the  crew,  semi-starved  and  over¬ 
worked,  only  to  be  as  harshly  scorched 
'as  the  lowest. 

Thus  the  growing  tension  is  built 
up  through  the  months  of  the  long 
voyage,  to  brood  over  the  little  ship 
like  a  black  fog,  till  suddenly  land  is 
sighted.  Thev  have  reached  Tahiti. 

The  first  chapter  is  closed  in  the 
nick  of  time. 

In  a  Paradise 

They  are  in  a  paradise.  The  na¬ 
tives,  under  a  friendly  chief,  welcome 
them  with  lavish  hospitality.  The 
hardships  are  forgotten  in  the  pro¬ 
tracted  shore-leave  allowed  for  the 
gathering  of  the  plants.  Only  the  mate 
is  kept  aboard  (except  for  one  brief 
visit  in  which  he  and  an  island  maiden 
fall  in  love)  and  thus  his  growing 
sense  of  injustice  is  further  fanned. 

Of  the  three  midshipmen  one  Byam, 
admirably  played  by  Franchot  Tone,  of 
whom  more  anon,  goes  ashore  to  com¬ 
pile  a  dictionary  of  the  language  and 
he  too  succumbs  to  a  lovely  native. 

Then  the  voyage  to  the  West  In¬ 
dies.  Bligh’s  brutalities  grow  past 
human  bearing.  Cable  leads  the  mu¬ 
tiny  The  crew  is  about  evenly  di¬ 
vided  and  there  is  a  fight,  which  the 
mutineers  win.  The  captain  and  those 
who  want  to  go  with  him  are  turned 
adrift  in  an  open  boat,  with  food, 
water  and  navigating  instruments, 
thousands  of  miles  from  a  port  of  call. 
Byam  refuses  to  join  Cable  and  his 
mutiny  but  is  held  by  the  mate.  The 
Bounty  is  headed  back  to  Tahiti. 

After  almost  incredible  hardships, 
marvelously  pictured,  the  indomitable 
Bligh  reaches  port  and  eventually 
England. 

Scenes  in  Tahiti 

The  mutineers  and  Byam  reach  Ta¬ 
hiti,  marry  natives  and  raise  happy 
families.  One  day  an  English  sail  is 
sighted.  Cable  hurries  most  of  his  men 
and  their  families  aboard  the  Bounty 
and  they  sail  away.  Byam,  still  loyal 
to  thp  serv  ce,  stays  behind  and  boards 
the  Brit:sher,  to  f:nd  Bligh  in  com¬ 
mand,  burning  with  the  passion  to 
catch  Cab'e  and  get  revenge.  There 
is  a  ha  r-raising  chase  among  the 
reefs.  The  Britisher  is  wrecked  but 
those  on  board  escape. 

The  Bounty  reaches  an  uncharted 
and  uninhabited  island,  now  famous 
as  Pitcairn,  and  is  deliberately  driven 
ashore  under  full  sail  and  burned  to 
the  waters  edge.  The  party  is  to  start 
a  colony  but  it  disappears  from  the 
story  and  was  lost  to  *he  world  for 
more  than  a  centu-v.  That  is  another 
story,  and  with  MGM  owning  “Pit¬ 


“MUTINY  ON  THE  BOUNTY” 
(MCM) 

Producer  . Irving  G.  Thalberg 

Associate  Producer  Albert  Lewin 

Direction  . Frank  Lloyd 

Story:  Charles  Nordhoff  and 
James  Norman  Hall. 

Screen  Play:  Talbot  Jennings, 
Jules  Furthman  and  Carey 
Wilson. 

Photography  . Arthur  Edeson 

Musical  Score  Herbert  Stothart 
Cast:  Charles  Laughton,  Clark 
Cable,  Franchot  Tone,  Herbert 
Mundin,  Eddie  Qu  llan,  Dudley 
Digges,  Donald  Crisp,  Henry 
Stephenson,  Francis  Lister, 
Spring  Byington,  Movita,  Mamo, 
Ian  Wolfe,  Ivan  Simpson,  De- 
Witt  Jennings,  Stanley  Fields, 
Wallis  Clark,  Vernon  Downing, 
Dick  Winslow,  Pat  Flaherty. 


cairn  Island.”  it  is  wide  open  for  a 
sequel  with  audiences  ready  made  for 
it. 

Byam  is  taken  back  to  England, 
tried  and  convicted  of  mutiny  on  the 
evidence  of  Bligh.  He  is  allowed  to 
speak  and  delivers  a  scathing  indict¬ 
ment  of  the  barbarous  code  of  the 
sea  that  wins  him  a  king’s  pardon  and 
brings  about  many  humane  reforms. 
This  is  the  stirring  climax  of  the  story 
and  its  intensely  dramatic  recital  by 
Franchot  Tone  will  bring  spinal  thrills 
to  anyone,  while  the  British  public  can 
almost  be  counted  on  to  rise  from  its 
seats  and  cheer.  This  scene  splendidly 
climaxes  a  finely  consistent  and  manly 
portrayal.  It  is  Tone’s  best  work  to 
date  and  marks  him  up  for  high  credit. 

Fifty  Speaking  Parts 

There  are  some  fifty  speaking 
parts  in  the  admirable  cast  and  but 
a  few  can  be  mentioned.  Herbert 
Mundin,*  as  the  captain’s  steward, 
furnishes  the  only  light  touch  on  the 
voyage  and  also  delivers  laughably  on 
the  island.  Dudley  Digges  is  out¬ 
standing  as  the  drunken  but  humane 
ship’s  doctor,  as  is  Donald  Crisp, 
playing  a  soul-tortured  sailor.  Eddie 
Quillan,  a  young  and  tender  member 
of  the  crew,  torn  from  his  wife  and 
baby  to  serve  t.he  king,  elicits  sym¬ 
pathy  with  a  moving  performance. 
The  Tahitian  parts  are  beautifully 
played  by  natives,  recruited  during 
the  filming  in  the  islands.  There  are 
several  smaller  characterizations  of 
high  excellence.  Ian  Wolfe  as 
Maggs,  who  is  tortured  to  his  death, 
Ivan  Simpson  as  Morgan,  DeWitt 
Jennings  as  Fryer,  Stanley  Fields  as 
the  hard-boiled  Muspratt  and  Wallis 
Clark  as  Morrison,  the  muscular 
wielder  of  the  lash,  all  stand  out. 
Henry  Stephenson,  as  Byam’s  very 
British  father,  and  Francis  Lister, 
president  of  the  court-martial,  are 
also  excellent. 

The  screen  play  by  Talbot  Jennings, 
Jules  Furthman  and  Carey  Wilson  is 
faithful  to  the  highest  standards  and 
evidences  meticulous  care  and  fine 
feeling  for  the  spoken  word.  The 
picture  is  photographed  with  brilliant 
distinction  by  Arthur  Edeson.  The 
art  contribution  of  Cedric  Gibbons 
and  Arnold  Gillespie  is  notable,  and 
James  Havens,  with  expert  knowledge 


Camera,  Technical 
Details  Perfect 

of  ships  and  the  sea,  has  given  in¬ 
valuable  guidance  in  that  department. 
Sound  plays  a  vital  part  in  t.he  tell¬ 
ing  of  this  story,  as  does  the  back¬ 
ground  music,  and  unstinted  credit 
must  go  to  Herbert  Stothart  for  a 
distinguished  score.  Add  to  all  this 
the  wise  and  unflagging  supervision 
of  Albert  Lewin  through  many  months 
and  the  total  score  is — a  master- 
work 

The  picture,  advertised  and  publi¬ 
cized  for  months  as  one  of  the  most 
expensive  ever  made,  is  cheap  at  the 
$1,800,000  cost.  Its  great  value  to 
the  British  market  alone  would  make 
that  expenditure  possible. 

Exhibitors  would  do  well  to  clear 
the  booking  sheets  for  additional  days 
and  weeks  for  this  picture  because  it 
will  take  a  longer  run  than  the  ordi¬ 
nary  house  has  ever  had,  to  accom¬ 
modate  the  great  number  of  people 
who  will  want  to  see  it.  It’s  fine 
entertainment  and  a  great  business 
builder,  attracting,  as  it  most  assured¬ 
ly  will,  patrons  who  only  come  out 
for  important  shows. 

Six  New  Plays  On 
B’way  This  We§ 

New  York. — News  plays  on  Br, 
way  this  week  are:  Monday,  *J 
End,”  by  Sidney  Kingsley  at  th 
lasco  Theater,  Norman  Bel  flf 
producer;  Tuesday,  "On 
comedy  by  B.  M.  Kaye,  at 
field  Theater,  by  Lauren^ 

Inc.;  Wednesday,  “Therej| 
in  Women,”  a  comedy 
Kesselring,  at  the  Cort  Tfj 
Cenius,  Play,”  a  com 
Kandel,  at  the  St.  )f 
Thursday,  "The  Bodv, 
comedy  by  Robert  R 
mouth  Theater;  Sa1 
the  Billy  Rose  circ 
Hippodrome. 

C-B  ProiH« 

New  York.— 
handle  C-B  e 
being  promot 
newspaper  r^ 
will  handle 
and  newsp^^^V^ 

Ralph  1 

short,  " 
ners  to 
Palm  a 

into 
ma:fl 


Hollywood  may  have  its  photog¬ 
raphers  and  autograph  fiends,  but 
New  York  has  its  photographers, 
autograph  fiends  AND  colyumists. 
Colyumists  are  everywhere  not  only 
because  the  rivalry  among  them  is  so 
great  that  they  must  be  everywhere 
at  once,  but  because  the  late  spots 
need  their  comment  to  keep  going. 
The  situation  is  such  that  undoubt¬ 
edly  a  play  will  be  written  about  it 
some  day  because  right  now  things 
are  so  amusingly  bad,  that  if  you 
mention  the  fact  that  the  weather  is 
nice,  a  colyumist  will  immediately 
ask,  "Who  tipped  you  off  and  who’s 
in  on  the  plot?” 

However,  the  night  clubs  add  fuel 
to  the  fire.  F’rinstance,  two  of  the 
more  popular  places  are  the  Stork 
Club  and  the  Versailles.  Lately  the 
colyumists  have  been  hanging  around 
the  Stork  Club  more  and  as  a  con¬ 
sequence  it’s  had  more  publicity  and 
the  reason  it  attracts  the  boys  is  be¬ 
cause  they  have  a  "Hot  Seat”  in  the 
e.  It’s  a  chair  wired  to  give  an 
ock  and  the  "boys”  have 
£  people  to  sit  on  it 
“hot  towel”  or 


Jock 

story  head  for 

Moriarty  Join 

Jerry  Mayer  has  taken  unS 
sonal  contract  Pat  Moriarty 


aph  fiends, 
across  the 
lanes,  trains, 
one  sure  way 
vel  in  pajamas. 
Paph  fiend  mean 
IS 're  a  Hollywood 
^e  had  one  such 
dear  little  cheeild 
ake  a  train.  The 
ame  up  to  us  and 
an  actress?”  "No,” 
indly  and  a  bit  flat- 
ou’re  in  pajamas,”  was 
us  reply.  "But  we’re 
ss,”  said  we.  "They’re 
ty  pajamas,”  persisted  the 
Fig.  "May  I  have  your  au- 
We  insisted  we  meant 
but  the  child  was  fascinated 
pajamas  and  finally  she  said, 
b  pretty,  too,  but  those  are 
BLLY  pretty  pajamas,  please 
my  book.”  And  that  sort  of 
rg  goes  on  at  every  way  station 
east  to  west  and  vice  versa. 


12 


Novl5'35 


THE  PHILADELPHIA  EXHIBITOR 


SUNDAY  MOVIE  VOTE 

(Including  results  in  nearly  all  towns  as  received  from  various  sources) 

FOR  OPENING 


Archbald 

Bristol 

Dupont 

Hawley 

Marcus  Hook 

Plymouth 

Swoyersville 

Ardmore 

Canton 

Duryea 

Honesdale 

Mayfield 

Reading 

Throop 

Ashland 

Carbondale 

Easton 

Kingston 

Media 

Sayre 

To  wanda 

Bala-Cynwyd 

Chester 

Edwardsville 

Lansford 

Nanticoke 

Scranton 

Upper  Darby 

Berwyn 

Clifton  Heights 

Exeter 

Lock  Haven 

Old  Forge 

Shenandoah 

Wayne 

Bridgeport 

Darby 

Frackville 

Luzerne 

Olyphant 

Shohola 

Wilkes-Barre 

Brookline 

Dickson  City 

Gilberton 

McAdoo 

Philadelphia 

S.  Langhorne 

Wyoming 

Bryn  Mawr 

Dunmore 

Girardville 

Mahanoy  City 

Pittston 

FOR  CLOSING 

Allentown 

Columbia 

Glenside 

Lewistown 

Nesquehoning 

Prospect  Park 

Tamaqua 

Ambler 

Conshohocken 

Hamburg 

Lititz 

Newmanstown 

Quakertown 

Taylor 

Bangor 

Coplay 

Hanover 

Marietta 

Norristown 

Quarryville 

T  opton 

Berwick 

Danville 

Harrisburg 

Mauch  Chunk 

Northampton 

Robesonia 

Tower  City 

Bethlehem 

Downingtown 

Hazleton 

Middletown 

Northumberland 

Royersford 

Tremont 

Birdsboro 

Doylestown 

Hellerton 

Milton 

Norwood 

Selinsgrove 

Waynesboro 

Bloomsburg 

East  Greenville 

Jenkintown 

Minersville 

Palmerton 

Shamokin 

West  Chester 

Boyertown 

East  Stroudsburg 

Jersey  Shore 

Mt.  Carmel 

Pen  Argyl 

Shickshinny 

West  Pittston 

Carlisle 

Elizabethtown 

Lancaster 

Mt.  Pocono 

Pennsburg 

Slatington 

White  Haven 

Catasaqua 

Emaus 

Lansdale 

Muncy 

Phoenixville 

Souderton 

Williamsport 

Catawissa 

Ephrata 

Lebanon 

Myerstown 

Pine  Grove 

Stroudsburg 

Williamstown 

Chambersburg 

Gettysburg 

Lehighton 

Narberth 

Pottstown 

Summitt  Hill 

Willow  Grove 

Clarks  Summit 

Greencastle 

Lewisburg 

Nazareth 

Pottsville 

Sunbury 

York 

Coatesville 


Exhibitor  Plaints 

Though  Stanley-Warner,  Fox  complained 
against  a  local  night  club  floor  show’s  appear¬ 
ing  in  connection  with  a  free  cooking  school 
conducted  by  “The  Philadelphia  Record,”  the 
record  does  not  show  that  anyone  complained 
when  14,000  A.  and  P.  employees,  friends,  re¬ 
cently  attended  a  free  show  by  Kate  Smith’s 
touring  ensemble  at  the  Convention  Hall.  While 
the  latter  was  restricted  to  A.  and  P-ers,  every¬ 
one  looked  forward  to  a  protest  against  the 
Convention  Hall  show  because  there  had  been 
a  previous  complaint  against  “The  Record’s” 
idea,  found  none. 


Arbitration  s  Return 

While  editorials  continued  to  clamor  for  its 
return,  while  MPTOA  president  Ed  Kuyken¬ 
dall  toured  the  country  on  a  similar  mission, 
Philadelphia  took  action  as  its  course,  re-intro- 
duced  arbitration  November  4. 

On  one  side  was  RKO  Distributing  Cor¬ 
poration.  On  the  other  side  were  Ike  Levy, 
Frank  Henry,  representing  Trenton’s  Green¬ 
wood,  Rialto,  Princess  Theatres,  N.  J.  Given 
an  opportunity  to  select  arbitrators,  fair-minded 
RKO-manager  McNamee  chose  exhibitors 
Charles  Segall,  Jay  Emanuel.  For  their  repre¬ 
sentatives  the  Trentonites  went  north,  selected 
Allied  Jersey  president  Sidney  Samuelson, 
Allied  member  Jacob  Unger. 

Following  a  several  hours  hearing,  the  arbi¬ 
trators  unanimously  decided  that  the  theatres 
“shall  play  the  full  amount  of  the  short  sub¬ 
jects  on  the  contracts  of  the  Rialto,  Princess, 
Greenwood  Theatres,  Trenton,  N.  J.,  by  giving 
off  setting  feature  playdates  at  the  Bijou 
and/or  Victory  Theatres,  Trenton,  N.  J.” 

General  impression  was  that  RKO  manager 
Frank  McNamee  had  bent  over  backwards  in 
his  fairness  by  appointing  exhibitor  arbitrators 
on  his  side,  not  exchangemen.  So  enthused  was 


Allied  president  Samuelson  that  he  not  only 
commended  McNamee  but  stated  that  the  New 
York  City  area  could  use  more  exchangemen 


RKO  manager  McNamee 

.  .  .  forceful,  sincere,  fair 


on  that  order,  that  his  exhibitors  were  ready 
to  give  a  dinner  at  anytime  to  such  type  ex- 
changeman  for  his  force,  his  sincerity,  his  fair 
play. 


Theatre  Changes 

Though  the  building  rush  seemed  checked 
last  fortnight,  theatre  changes  still  continued. 

The  many  years’  closed  Cadet  Theatre,  2nd 
and  Ontario,  was  reported  acquired  by  William 
Goldman  Theatres,  Inc.  Generally  considered  a 
good  spot,  the  house  had  been  kept  closed  until 
recently  when  its  lease  was  reported  expired. 
Closest  is  the  S-W  Wishart. 


Reports  that  Goldman  would  take  the  house 
seemed  incorrect  when  it  was  revealed  that 
Stanley-Warner  still  had  the  theatre,  that  it 
was  considering  reopening  it  itself. 

Dave  Milgram-Ray  Schwartz’s  Temple  The¬ 
atre  is  expected  to  open  around  Thanksgiving. 

A1  Boyd  made  news  when  it  was  revealed 
that  the  Keeney  Reading  Park  Theatre  is  now 
being  booked  by  the  Philadelphia  showman, 
with  the  latter  entering  into  the  house’s  opera¬ 
tion. 

From  the  69th  sector  came  reports  that  a 
theatre  will  be  built  to  be  owned  jointly  by 
William  Goldman,  Stanley-Warner.  Although 
this  story  had  the  rumor  carriers  linking  the 
two  in  other  ventures,  authoritative  sources 
stated  that  other  than  in  the  new  project  there 
was  absolutely  no  connection  between  the  two, 
that  latest  deal  had  been  accomplished  only  be¬ 
cause  they  figured  one  house  was  better  than 
two. 

A  new  theatre  may  be  built  in  Westville, 
N.  J.,  by  present  Embassy  Theatre  operator 
W.  L.  Loew. 

Sol  Hankin’s  Lindy  Amusement  Company  is 
reopening  the  2nd  Street  Imperial  Theatre. 

When  Federal  Judge  W.  H.  Kirkpatrick 
made  his  decision,  the  northeast’s  Oxford  The- 
\  atre  was  awarded  to  Stanley-Warner  on  a 
^  three-year  lease  at  20,000. 

Other  bidders  included  stockholders  in  the 
Oxford  Theatre  Company,  Inc.,  which  owns 
the  stores,  theatre  ($18,000)  ;  Boyd  Enter¬ 
prises,  Inc.  ($20,000  for  five  year)  ;  Mayfair 
Theatres  Corporation  ($19,100). 

At  the  hearing,  Judge  Kirkpatrick  made  the 
award,  to  which  is  attached  the  personal  guar¬ 
antee  of  Warner  Brothers. 

What  the  unsuccessful  bidders  thought  fol¬ 
lowing  the  award  was  not  revealed  but  observ¬ 
ers  opined  that  Boyd  Enterprises,  Inc.,  might 
now  invade  the  South  Philadelphia  sector, 
might  build  a  house  near  the  S-W  neighbor- 


THE  PHILADELPHIA  EXHIBITOR 


Novl5'35 


13 


hood  dc  luxe  Broadway.  Reason  for  such 
logic  was  that  veteran  showman  A1  Boyd  had 
been  operating  the  Oxford  for  quite  some  time, 
that  he  felt  his  loss  quite  keenly. 

Active  Iris  Theatre  exhibitor  Milton  Rogas- 
ner  was  seen  reopening  the  Lafayette  Theatre 
in  the  near  future  when  activity  indicated  that 
long  closed  house  was  to  be  entirely  renovated 
under  David  Supowitz  direction. 


November  1  8  Entertainment 

To  the  Metropolitan  Opera  House,  Novem¬ 
ber  18,  will  go  Philadelphia's  film  industry,  to 
attend  the  2nd  annual  entertainment  sponsored 
by  the  Variety  Club,  Tent  No.  13. 

With  a  gala  program  outlined,  with  every 
member  working  for  the  affair’s  success,  the 
cluh  expects  to  top  even  last  year’s  record 
figure. 


Industry  Heart 

If  awards  are  given  for  unselfish  service  in 
1935,  No.  1  prize  for  the  motion  picture  indus¬ 
try  should  be  given  to  Variety  Club,  Tent  No. 
13,  for  through  the  club’s  efforts  unfortunates 
in  Philadelphia’s  General  Hospital  will  be  able 
to  see  motion  pictures. 

First  to  receive  praise  in  this  connection 
should  be  Mrs.  Robert  Loving,  for  47  years 
doing  charity  work  at  the  hospital.  Daily,  the 
patients  asked  her  to  see  movies,  to  have  “Top 
Hat,”  “The  Little  Colonel,”  others  about  which 
they  had  read  in  the  papers  shown.  With  $500 
left  to  her,  she  at  once  made  payment  on  two 
projection  machines,  could  not  meet  final  pay¬ 
ments,  even  though  they  were  left  in  the  insti¬ 
tution  for  24  months. 

Last  fortnight,  Mrs.  Loving  turned  toward 
the  Variety  Club,  explained  to  a  few  members 
what  the  needs  were,  took  them  to  the  hospital. 
When  they  saw  the  looks  on  the  patients’  faces 
as  they  pleaded  for  pictures,  they  made  up  their 
minds.  Quickly  the  call  went  out. 

First  to  answer  was  RCA  Photophone’s 
executive  E.  M.  Hartley  offering  two  machines. 
International  Projector,  Warner  Brothers, 
Western  Electric  also  offered  machines.  Then 
the  committee  conferred,  contacted  each  one 
which  asked  to  co-operate,  decided  that  inas¬ 
much  as  Warner  Brothers  were  a  part  of 
Philadelphia,  Warner  Brothers  could  have  the 
honor. 

At  ceremony  attended  by  V arietv  Club  men, 
Warner  Brothers’  Joe  Bernhard,  Ted  Schlan- 
ger,  others,  November  12,  at  Philadelphia  Gen¬ 
eral,  the  projection  machines  were  formally 
presented  to  the  hospital.  Pictures  will  be  given 
by  exchanges.  Operators  will  be  supplied.  To 
make  the  picture  even  happier,  Fay’s  Theatre 
operator  Sam  Stiefel  has  promised  to  bring 
down  his  entire  show  later  in  the  month  for 
a  special  performance. 

Thus,  once  again,  the  city  of  Philadelphia  has 
reason  to  be  grateful  to  its  motion  picture  in¬ 
dustry,  a  business  which  never  has  failed  when 
a  cry  has  come  to  it  for  help  from  those  who 
needed  it. 


Industry  Blot 

Industryites  who  didn’t  attend  the  2nd  annual 
dinner  dance  sponsored  by  the  Independent  The¬ 
atre  Managers  at  the  Hotel  Pennsylvania, 
November  3,  must  have  been  pleased  at  their 
absence  when  stories  concerning  the  affair  be¬ 
gan  to  make  the  Vine  Street  rounds. 


Leading  report  was  that  not  only  were  a 
group  of  entertainers  who  graciously  agreed  to 
contribute  to  the  evening’s  entertainment  grossly 
insulted  but  that  a  too-wet  tinge  had  resulted 
in  unfortunate  aftermaths,  police  intervention, 
even  drastic  action  from  the  hotel  management. 

The  general  consensus  did  not  seem  to  frown 
on  the  night’s  happenings  for  any  moral  reasons 
but  rather  that  those  who  had  caroused  had 
caused  a  blot  to  be  cast  on  the  whole  industry’s 
reputation.  Non-film  folk  at  the  Pennsylvania, 
not  knowing  that  only  a  small  portion  of  the 
industry  was  represented,  received  the  impres¬ 
sion  all  film  men  generally  were  responsible. 

No  one  will  deny  that  the  Independent  The¬ 
atre  Managers  has  attempted  to  do  construc¬ 
tive  work  as  an  organization  but  November 
3’s  occurrence  has  led  to  the  opinion  that  co¬ 
operation  given  to  the  body  for  the  affair  may 
not  be  forthcoming  next  year  because  of  their 
sophomoric  behavior. 


Tax  Increase 

Amusement  tax  collections  for  October  netted 
the  Commonwealth  $287,346.81,  a  marked  in¬ 
crease  for  the  Revenue  Department,  according 
to  senior  counsel  Joseph  Sloane. 

Although  controller  H.  J.  G.  Strack  declined 
to  divulge  comparative  figures  he  said  the  in¬ 
creased  collection  for  last  month  was  “due 
to  the  fact  that  operators  of  amusements  bet¬ 
ter  understand  the  new  amusement  tax  act.” 

Said  Strack : 

“Some  difficulty  was  experienced  in  obtain¬ 
ing  returns  at  first.  It  was  necessary  to  issue 
a  number  of  warnings.  In  everv  case  in  which 
a  warning  was  given,  it  was  found  that  most  of 
the  difficulty  was  due  to  misunderstanding.” 

Said  Sloane :  “I  do  not  believe  there  was  a 
single  case  of  intentional  violation.  No  prose¬ 
cutions  were  necessary.” 

All  licenses  held  at  present  must  be  renewed 
January  1.  Thus  Division  of  Amusement  Tax 
and  Stamps  chief  Dave  Hill  uroes  theatre  own¬ 
ers  to  make  application  for  their  new  licenses 
immediately,  or  as  soon  as  possible,  to  avoid 
delay  in  receiving  licenses. 

DISTRIBUTION 

Korson  Problem 

Masterpiece’s  Louis  “Pop”  Korson  has  good 
reason  to  feel  hannv  these  davs.  When,  a  few 
months  a^o.  he  contracted  to  distribute  A.  W. 
Hackel’s  Tohnnv  Mack  Brown  series,  exchange 
owner  Korson  thought  he  was  merely  acquiring 
another  western  series.  Month  later  when 
“Branded  a  Coward”  came  into  the  exchange, 
he  took  a  look  at  the  picture,  found,  to  his 
amazement,  that  while  this  was  a  western 
whopper,  it  was  actually  also  a  western  melo¬ 
drama.  much  on  the  same  order  as  tho^p  wh-'ch 
made  G<=orrre  O’Brien  famous.  Last  fortmVht 
he  reviewed  the  second  Brown  “Between  Mmi.” 
in  the  oroiection  room.  A^ain  the  same  thine 
w°s  annarent.  These  weren’t  just  westerns  but 
rno-rred.  outdoor  melodramas,  fit  for  houses 
which  usuallv  shv  from  the  average  western 
var’etv.  Bookings  on  the  first  already  indicated 
exhibitors  were  so  pleased  thev  were  now  de- 
cidm<r  to  book  the  Browns  in  better  spots. 

This  week,  as  the  veteran  exchanffeman  real- 
\-rar\  that  fiere  was  a  new.  important,  valuable 
development,  he  wondered  whether  Brown’s 
snreess  would  lead  to  the  one  emal  for  wb:ch 
all  independents  strive — his  eventual  acouisition 
a  few  seasons  hence,  by  a  major  company. 


UNIONS 
Operators’  Frolic 

With  550  operators,  friends  present,  Phila¬ 
delphia  Moving  Picture  Machine  Operators’ 
Union,  Locgl  307,  IATSE,  held  its  25th  anni¬ 
versary  -dinner  dance,  November  3,  at  the 
Broadwbod  Hotel,  set  a  new  high  for  such 
events. 

ji  Guests  of  honor  included  International  presi¬ 
dent  George  E.  Browne,  former  NRA  adminis¬ 
trator  Sol  A.  Rosenblatt,  Abe  Sablosky, 
IATSE  vice-president  Richard  F.  Walsh, 
IATSE  district  secretary  Thomas  V.  Green, 
IATSE  district  secretary  Lawrence  J.  Katz, 
Philadelphia  Local  No.  8’s  executive  board,  Fox 
Theatre’s  A1  Boyd,  Frank  W.  Buhler,  Louis 
N.  Goldsmith,  William  Goldman,  Chief  Elec¬ 
trical  Inspector  Tony  Capriotti,  Fire  Prevention 
Bureau  Head  Captain  Jacob  Clinton,  ERPI’s 
Patchem  Jones,  E.  O.  Wilschke,  Simon  Libros, 
Jay  Emanuel,  Martine  Ellis,  Gus  Hilton, 
Joseph  V.  Friel,  Milton  Rogasner,  Ben  Amster¬ 
dam. 


Local  307  president  Krouse 

No  member  ever  was  on  relief 

Immensely  pleased  were  Local  307's  officers 
Lou  Krouse,  Harry  J.  Abbott,  Horace  B.  Johns, 
William  Friedman,  Joseph  H.  Abrams;  its 
executive  board — Abe  B.  Freeman,  Benjamin 
Green,  Abbott  Oliver,  Benjamin  F.  Bache ;  its 
trustees — Abe  Sherman,  Charles  Humphries, 
Edward  Adams ;  all  other  members, 

Novelty  was  a  sound  movie /lip^ch  from 
Local  307’s  president  Lew  Krouse,  who  said 
that  no  member  had  ever  gone  on  relief  rolls, 
that  the  operators  were  caring  for  their  own, 
that  the  organization  has  achieved  solidarity 
through  understanding  each  individual  problem. 


ORGANIZATIONS 
Allied  to  Bermuda 

Because  president  Sidney  Samuelson  refused 
another  term,  because  a  nominating  committee 
could  not  pick  a  successor,  Allied  New  Jersey’s 
1935  convention,  which  started  in  Atlantic  City 
in  August,  will  not  be  completed  until  the  elec¬ 
tion  is  held.  Where  it  would  be  held,  who  would 
be  chosen  has  been  a  puzzle  for  members. 


14 


Novl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Ask  Questions 

Our  Sales  Promotion 
Department  can  help 
you  as  it  has  helped 
others:- 

EXHIBITOR  No.  1— 

We  recommended  the  in¬ 
stallation  of  one  additional 
machine  and  his  sales  in¬ 
creased  . 46% 

EXHIBITOR  No.  2— 

We  recommended  chang¬ 
ing  lights  from  1  5W 
tinted,  to  25W  white,  and 
his  sales  increased . 37 % 

EXHIBITOR  No.  3— 

We  recommended  a  dif¬ 
ferent  spot  for  candy  ma¬ 
chine  and  his  sales  in¬ 
creased  . 35% 

IT  PAYS  TO  ASK  QUESTIONS 

See  next  issue  for  other 
ideas  used  by  successful 
showmen. 


BERLO 

VENDING 

COMPANY 

1518  N.  Broad  St.,  Phila. 
POPLAR  6011 

Or  GEO.  P.  AARONS 

301  N.  13th  Street  LOCust  4245 


THE  G-MAN  OF  YOUR  BOX-OFFICE 


Prevent  losses  that  can¬ 
not  be  measured.  Install  a 
Genister  machine  NOW! 


GENERAL  REGISTER  CORPORATION 


Last  fortnight  a  solution  to  the  puzzle  was 
apparent.  Allied  Jersey  will  hold  its  conven¬ 
tion’s  final  session  on  the  Furness  Lines’  Queen 
of  Bermuda,  will  sail  from  New  York  City 
December  7,  will  arrive  in  Bermuda  December 
9,  will  stay  there  two  days,  will  return  Decem¬ 
ber  11,  landing  in  New  York  December  13.  The 
convention’s  business  will  be  limited  to  one 
session  on  the  trip  to  Bermuda.  Included  will 
be  officers’  election,  a  mid-year  product  survey, 
details  plans  for  legislative  activity  both  in 
state,  nation. 

How  many  would  go,  how  the  idea,  new  to 
exhibitors,  would  work  out,  was  not  apparent 
last  fortnight  but  those  in  charge  expected  a 
large  number,  thought  members  would  be  glad 
to  combine  business  with  pleasure. 


Retiring  president  Samuelson 

A  Bermuda  convention  is  nciv 


This  week,  it  looked  as  if  many  Independent 
Exhibitor  Protective  Association  members, 
others  would  take  the  Bermuda  trip,  joining 
with  Allied  Jersey  in  the  combined  affair. 


WANTED 
Th  eatre  Man  ager 

^  with  Knowledge 
of  Publicity  .  .  . 

State  age,  qualifications,  past  ex¬ 
perience  and  salary  desired. 
Replies  will  be  held  in  strictest 
confidence. 

BOX  ZR,  The  Exhibitor 

219  N.  Broad  Street  Philadelphia 


EXPERTS . . . 

in  every  field 

of 

theatre  design 

and 

maintenance  will  be 

found  listed  on 

the 

READY  REFERENCE 

PAGES 

NOW  a  complete 
SOUND  PROJECTOR 

Up  to  now,  projection  equip¬ 
ment  has  been  in  three  units — 
lamp,  projector  proper,  and 
sound  head.  RCA  Photophone 
now  takes  the  lead  by  offering 
these  in  a  single  unit. 

^  The  new  RCA  Photo¬ 
phone  Sound  Projector  is  now 
available,  combining  the  three 
units  in  a  single,  substantial 
cast  aluminum  case.  You  can 
buy  this  at  a  first  cost  that  is 
less  than  that  of  the  three  parts 
if  purchased  separately.  Be¬ 
cause  all  is  built  together, 
every  part  fitting  every  other 
perfectly,  the  whole  harmo¬ 
nized  to  the  highest  degree, 
reliability  is  increased,  service 
and  maintenance  expenses 
reduced,  picture  and  sound 
reproduction  increased  in 
perfection.  This  is  the  most 
modern,  perfected  and  profit¬ 
able  of  projectors.  When  con¬ 
sidering  original  equipment, 
remember  its  promise  to  save 
you  money  as  well  as  make 
you  money. 


^ PHOTOPHONE 

RCA  TRANS  LUX  •  RCA  SONOTONE 

RCA  MANUFACTURING  CO.,  INC. 
CAMDEN  •  NEW  JERSEY 


A  Radio  Corporation  of  America  Subsidiary 


1540  Broadway,  New  York.  N.  Y. 


•RADIO  PICTURE.  Directed  by  ROWLAND  V.  LEE 

by  Dudley  Nichols  and  Rowland  V.  Lee,  Associate 
Producer,  Cliff  Reid.  Fencing  arrangements  by  Fred  Cavens 


Novl5'35  pg. 

"IT'S  A  GRAND  PICTURE . . .  GET 
THAT  STRAIGHT!  ...  For  the  price  of 
a  movie  ticket  you  can  see  the  greatest 
adventure  story  in  the  world  enacted  on 
the  screen!  .  .  .  Splendid  cast  and  settings 
.  .  .  Millions  are  eager  to  see  it  ...  If  you 
want  adventure  again  in  the  full  flush  of 
youth,  see  'The  Three  Musketeers.' " 

—  Gerald  Breitigam,  N.  Y.  World-Telegram 


"Handsome  and  skilliul  ..Walter  Abel's 
D'Artagnan  in  the  best  romantic  tra¬ 
dition" — Andre  Sennwald,  N.  Y.  Times 
.  .  "Margot  Grahame  a  stunning 
screen  siren." — Regina  Crewe,  N.  Y. 
American  .  .  "Action,  romance, 
color  .  .  Heather  Angel  breath¬ 
lessly  beautiful''—  Thornton 
Delehanty,  N.  Y.  Post .  .  "Stirring 
swordsmanship,  thundering 
horsemanship,  lusty  swashbuck¬ 
ling"—  Bland  Johaneson,  N.  Y.  Mirror . . 
"Lavishly  filmed  . .  climax  filled  with 
breathless  suspense"  —  Kate  Cameron, 
N.  Y.  Daily  News  . .  "Picturesque  color¬ 
ful  and  handsomely  mounted.. attrac¬ 
tively  played  and  gayly  managed"— 
Richard  Watts,  Jr.,  N.  Y.  Herald -Tribune 
. .  Gallops  to  an  exciting  finish"— Rose 
Pelswick,  N.  Y.  Evening  Journal. 


RKO  -  RADIO'S 
PRODUCTION  OF 
DUMAS'  DEATHLESS 

asu 

With  WALTER  ABEL,  Broadway  stage  idol,  as 
the  audacious  D'Artagnan;  PAUL  LUKAS,  polished 
screen  lover,  as.  heart-breaking  Alhos;  MARGOT 
GRAHAME,  English  stage  beauty,  as  the  dangerous 
Milady  de  Winter;  HEATHER  ANGEL,  as  Constance,- 
IAN  KEITH,  as  de  Rocheiort  .  .  .  Moroni  Olsen, 
Onslow  Stevens,  Rosamond  Pinchot,  John 
Qualen,  Ralph  Forbes,  Nigel  de  Rrulier. 


16 


Novl5'35 


THE  PHILADELPHIA  EXHIBITOR 


NATIONAL  MIRROR 


A  concise  survey  of  peak  national  high¬ 
lights  .  .  .  written  with  a  new  slant  .  .  . 
Covering  all  industry  divisions. 


Mutiny  on  the  Bounty  ..  ,  Family 

Melodrama 
133m. 

Charles  Laughton,  Clark  Gable,  Franchot  Tone,  Her-  , 
bert  Mundin,  Eddie  Quillan,  Dudley  Digges,  Donald 
Crisp,  Henry  Stephenson,  Francis  Lister,  Ian  Wolfe, 
Movita  Mamo,  Ivan  Simpson,  DeWitt  Jennings,  Stanley 
Fields,  Spring  Byington. 

Whether  labelling  a  picture  as  a  $2,000,000 
achievement  is  an  advantage  or  disadvantage 
will  ’never  be  answered  by  the  grosses  turned 
in  by  “Mutiny  on  the  Bounty”  because  the  most 
expensive  industry  creation  in  years  will  draw 
on  its  own  merit,  not  on  what  it  cost.  Bucking 
industry  tradition  that  there  must  be  a  love 
story,  “Mutiny  on  the  Bounty”  presents  an 
almost  all-male  cast,  is  so  brutal  that  women 
may  not  go  for  the  realistic  scenes,  lacks  a 
final  smash  punch  such  as  audiences  are  accus¬ 
tomed  to  see  in  epics.  Producer  Irving  Thal- 
berg,  knowing  he  had  to  make  an  epic,  stuck 
closely  to  the  book,  fashioned  a  picture  that  has 
a  tremendous  sweep  but  not  the  old-fashioned 
final  sock  seen  in  other  big  pictures.  Rather, 
the  show  strides  on  in  such  an  impressive  man¬ 
ner  that  the  ending,  obviously  allowing  for  a 
sequel  which  should  be  made,  seems  to  leave  the 
spectator  hanging.  The  story  tells  of  the  histori¬ 
cal  mutiny  on  the  bounty  as  written  by  Charles 
Nordhoff,  James  Norman  Hall.  It  shows  Cap¬ 
tain  Bligh's  cruelty;  his  methods,  the  mutiny, 
with  Bligh  and  loyal  followers  drifting  on  the 
open  sea  for  49  days  before  they  touch  land; 
his  return  to  capture  the  mutineers,  their  escape. 
One  loyal  to  British  naval  tradition  is  taken  by 
Bligh.  then  brought  to  trial,  being  sentenced  to 
death,  later  reprieved.  Standout  is  Charles 
Laughton,  with  Gable,  Tone  runners-up.  No 
women,  except  natives,  are  present ;  no  love 
story  helps.  Fashioned  for  men  who  like  to  sell 
a  picture  not'  merely  display  one,  “Mutiny  on1 
the  Bounty"  is  a  type  show  that  stands  as  a 
credit  not  only  to  a  studio  but  an  industry. 

Estimate:  Industry  triumph. 

“Mutiny”  review 

.  .  .  news 


PRODUCTION 


News 

A  big  picture  is  news.  Last  fortnight  the 
following  made  nezvs: 

Branded  as  a  $2,000,000  picture,  Metro’s 
“Mutiny  on  the  Bounty”  unfolded  last  fort¬ 
night  in  various  key  spots,  revealed  that  another 
great  industry  achievement  had  been  completed. 

Dopesters  who  wondered  why  Metro  did  not 
roadshow  the  picture  took  a  look  at  the  show, 
decided  that  the  national  day-and-date  opening 
was  smart  showmanship,  that  terrific  word  of 
mouth  would  make  a  big  gross  out  of  the 
spectacle. 

Two  disadvantages  were  seen  in  the  picture 
(1)  no  love  story  was  evident,  (2)  a  sock  end¬ 
ing  wasn’t  present.  Metro,  apparently,  in  pro¬ 
tecting  itself,  had  left  the  way  open  for  a  big 
sequel,  figuring  that  “Mutiny"  will  carry  on  its 
own  Without  the  smash  endnig. 

From  all  angles,  photography,  acting,  hand¬ 
ling,  direction,  production — “Mutiny  is  an 
industry  show.  134  minutes  length,  it  defies  a 
double  feature,  premiums,  games.  Well  acted 
by  Laughton,  Gable,  Tone,  others,  it  has  an 
all-male  front,  will  appeal  to  men,  women  on 
this  -score. 

This  week,  as  grosses  were  first  being  re¬ 
corded,  it  was  apparent  that  “Mutiny”  was 
gradually  picking  up  speed,  that  when  it  hits 
the  subsequents,  it  should  prove  a  record  1935 
grosser. 


RKO  President  Spitz 

When  Atlas  Corporation  obtained  an  interest 
in  RKO,  impression  was  that  that  company 
would  play  a  strong  part  in  future  RKO  doings. 
To  see  what  that  effect  would  be  the  industry 
did  not  have  to  wait  long. 

Last  week,  RKO  president  Merlin  H.  Ayles- 
worth  was  succeeded  by  Chicago  attorney  Leo 
Spitz,  with  the  former  becoming  board  chair¬ 
man. 

Atlas  Corporation's  president  Floyd  B.  Odlun 
announced  the  Spitz  appointment,  the  first  im¬ 
portant  change  in  the  company  since  the  bank¬ 
ers  bought  in.  A  Chicago  native,  he  has  prac¬ 
ticed  law  for  25  years,  with  the  last  15  devoted 
to  industry  affairs.  Lately  he  had  been  active 
in  RKO  reorganization  affairs. 


‘Stella  Parish”  Notes 

Exhibitors  who  take  a  look  at  Warners’  “I 
Found  Stella  Parish”  will  see  two  noteworthy 
sequences. 

First  occurs  when  the  script  calls  for  an 
actor  who  poses  as  a  motion  picture  owner  to 
say : 

“Why  should  anyone  pay  to  see  Sophie 
Doakes  in  a  play  for  $1.50  when  they  can  see 
Garbo  and  get  a  set  dishes  for  a  quarter.” 

Second  takes  place  when  a  sign  on  a  door 
reads :  Joe  Burns  Theatrical  Agency — Charles 
Einfeld  manager. 

Charles  Einfeld  is  Warners  advertising-pub¬ 
licity  manager. 


New  Universal  Report 

Broadcaster-columnist  Walter  Winchell  first 
threw  it  on  the  air ;  dope  columns  also  ran  it. 
Thus,  industryites  heard  for  the  first  time  that 
Standard  Capitol  Company  was  reported  acquir¬ 
ing  a  short  term  option  on  Universal  Pictures, 
through  which  a  New  York  banking  company 
finances  current  production.  Rumored  also  was 
that  former  Paramount  producer  Charles  R. 
Rogers  has  been  active  in  the  deal,  that  he 
would  be  associated  with  further  developments. 

This  week,  the  trade  awaited  for  further  an¬ 
nouncements,  not  knowing  if  report  carriers 
were  busy  or  whether  there  were  really  some 
changes  due  in  Universal  production. 


20th  Century  Plays 

The  20th  Century-Fox  trademark  will  now 
aprear  on  the  legitimate  stage  as  well. 

When,  last  fortnight,  it  was  revealed  that 
20th  Century-Fox  board  chairman  Joseph  M. 
Schenck,  associated  with  Darryl  F.  Zanuck, 
William  Goetz,  had  selected  Henry  Duffy  as 
producer  for  their  stage  enterprises,  it  was  also 
indicated  that  the  company  intends  to  encourage 


writers,  directors,  players,  to  test  new  dra¬ 
matic  material  for  its  adaptability  to  the  screen, 
to  lend  new  support  to  the  speaking  stage. 

2,000  Foot  Approval 

Five  companies,  last  fortnight,  approved  the 
2,000  foot  reel  standard,  while  two  delayed  their 
opinion. 

In  the  approving  group  were  20th  Century- 
Fox,  Columbia,  Metro,  Warners,  United  Art¬ 
ists.  RKO,  Paramount  delayed  opinion.  Known 
to  disapprove  was  Universal. 

Because  the  2,000  foot  reels  are  expected  to 
start  in  January,  with  initial  releases  due  in 
April,  decision  from  all  companies  is  due  soon. 

Hollywood’s  Academy  Research  Council  re¬ 
cently  approved  the  following  recommendations 
from  the  distributing  companies,  paving  the  way 
for  the  2000  feet  reel’s  general  industry  adop¬ 
tion. 

1.  Reduction  in  diameter  of  the  standard  2001 
ft.  reel  to  15  in.,  which  will  allow  slightly 
more  space  for  handling  the  reel  in  the 
theatre  projection  machine. 

2.  That  a  minimum  reel  length  of  1750  ft.  be 
specified,  that,  except  in  unusual  cases,  all 


MUSSOLINI 


AND 


SELASSIE 


WOULD 


AGREE 


THAT 


A  THOUSAND  DOLLARS  A  MINUTE 

IS  ONE  OF  THE  FUNNIEST  FEATURE  COMEDIES  EVER  MADE 


THE  SAT 

EVENJNl 


5c  the  Copy 


PHIL  STONG 


STRIBLING  •  HAL  G.  EVARTS 


YOU  CAN’T  STAY  MAD 
AFTER  SEEING  THIS 
LAUGH  TORNADO! 


with 

ROGER  PRYOR 
LEILA  HYAMS 

EDGAR  KENNEDY 
STERLING  HOLLOWAY 
EDWARD  BROPHY 
WILLIAM  AUSTIN 
HERMAN  BING 
FRANKLYN  PANGBORN 
ARTHUR  HOYT 
PURNELL  PRATT 
MORGAN  WALLACE 


A  NAT  LEVINE  Production 

Directed  by  Aubrey  Scotto  •  Adaptation  by 
Jack  Natteford  ‘.Screenplay  by  Joseph  Fields 

Novl5'35  pg.  17 


18 


Novl5'35 


THE  PHILADELPHIA  EXHIBITOR 


reels  be  so  cut  in  the  studio  that  they  will 
reach  the  theatre  in  a  length  of  between 
1750  ft.  and  2000  ft. 

3.  That  the  studios  continue  to  indicate  pro¬ 
jection  change-overs  at  the  end  of  the  first 
1000  ft.  to  provide  for  those  theatres 
which  may  not  as  yet  be  equipped  with 
projection  machines  which  will  handle  2000 
ft.  reels,  and  which  must  thus  continue  to 
be  serviced  for  a  period  of  time  with  non¬ 
standard  1000  ft.  reels. 


Late  Starters 

Added  late  starters,  last  fortnight,  included 
the  following : 

Celebrity  Productions — P.  A.  Powers  has 
completed  plans  for  Celebrity  expansion,  with  a 
new  feature  line  to  be  distributed.  The  first 
two  subjects  will  be  high  class  musical  come¬ 
dies,  with  internationally  known  artists. 

GB — That  8-10  pictures  will  be  made  in  this 
country  was  revealed  by  GB  board  chairman 
Mark  Ostrer  when  he  landed  on  this  side  from 
England  last  week. 


GB  in  1  6mm. 

16mm.  sound  enthusiasts  have  difficulty  in 
this  country  getting  enough  film  in  rental 
libraries  of  a  quality,  newness  to  warrant  their 
buying  16mm.  equipment.  Prime  reason  has 
been  major  companies’  lack  of  interest  in 
such  matters. 

That  a  bigger  supply  would  spurt  the  16mm. 
market  was  certain  if  more  companies  would  be 
interested. 

Last  fortnight,  it  appeared  as  if  16mm.  en¬ 
thusiasts’  prayers  were  being  answered  to  an 
extent. 

Extending  its  field,  GB  Pictures  subsidiary 
GB  Equipments  is  now  furnishing  homes, 
schools,  clubs  with  portable  projection  units 
for  showing  features  in  16mm.  size.  All  GB 
films  are  available.  Releases  are  12  months 
after  general  full  size  release. 

The  service,  confined  to  the  British  Empire 
for  the  present,  began  a  year  ago,  has  grown 
so  rapidly  that  1000  films  are  now  in  weekly 
demand.  Features,  cartoons,  comedies,  trave¬ 
logues  are  available  with  news  summaries,  in¬ 
cluding  the  month’s  most  interesting  happen¬ 
ings. 

English  Color  Boom 

From  Audio  Productions,  Inc.,  president  W. 
A.  Bach,  back  from  an  English  trip  last  fort¬ 
night,  the  trade  this  week  learned  that  England 
has  a  boom,  that  the  ’28  days  seem  to  be  dupli¬ 
cated. 


Particularly  noteworthy,  president  Bach  indi¬ 
cated,  was  the  color  situation. 

Said  he  in  part : 

“Over  here  we’ve  been  on  a  fence,  so  to 
speak,  but  over  there  they’re  as  enthusiastic  as 
the  devil.  Take  our  products  in  color,  our 
Musical  Moods,  best  to  judge  by,  I  think.  The 
public  reaction  has  been  amazing.  After  talk¬ 
ing  to  our  distributors,  I  can  say  that  our  sub¬ 
jects  will  grow  right  up  into  the  Disney  class, 
as  far  as  receipts  go.  Industries  are  impressed 
by  color  possibilities.  Industrially,  in  the  food 
field,  it  opens  up  new  outlets.  I  don’t  know  of 
anything  that  looks  more  terrible,  for  example, 
than  a  fried  egg  in  black  and  white.  We  will 
have  same  acceptance  here,  industrially,  of  color. 
But  it  may  take  longer  because  we  have  to  get 
color  on  16mm.  film  so  we  can  make  many 
prints.  In  England,  patrons  accept  color  indus¬ 
trials  in  35mm.  along  with  non-commercial 
shows.  We  have  under  negotiations  right  now 
a  continuation  of  our  color  series  after  the 
Musical  Moods,  modified  by  what  we  have 
learned.” 


JEP  Candid  Photo 

Audio’s  president  Bach 

Predicted  a  pickup  here 


To  further  illustrate  the  English  enthusiasm, 
president  Bach  stated  that  a  cartoon,  caricatur¬ 
ing  the  tea-making  process,  has  been  made  for 
Lyon’s  Tea,  a  ticklish  job,  because  it  was 
produced  on  this  side.  Although  with  direc¬ 
tions  from  England,  it  had  to  contain  English 
accents,  other  details.  Still  there  remained 
another  problem;  to  get  the  English  psycho¬ 
logical  attitude  into  the  picture  so  that  it  would 
be  accepted  in  England  as  an  English  product. 
Lyons,  therefore,  will  hold  1500  showings,  will 
distribute  a  two-ounce  tea  sample  to  audiences. 
Because  Lyons  also  runs  hotels,  bakeries,  etc., 
Audio  Productions,  Inc.,  hope  that  the  English 
will  enthuse. 

That  investment  money  in  England  is  turn¬ 
ing  toward  new  production  companies,  that 


eventually  the  same  thing  may  happen  here  was 
another  prediction  from  the  Audio  head,  who, 
because  he  is  an  experienced  veteran,  has  good 
reason  to  be  listed  as  a  prophet  to  be  taken 
seriously. 

Feist  to  Metro 

With  one  Feist  (Felix)  as  sales  manager, 
Metro-Goldwyn-Mayer  added  another  last  fort¬ 
night.  Leo  Feist,  Inc.’s  president  E.  F.  Bitner 
announced  that  Metro  had  acquired  controlling 
interest  in  the  music  corporation’s  capital  stock, 
that  no  changes  in  personnel  would  be  made. 


Changes 

Twentieth  Century-Fox — Clayton  P.  Shee¬ 
han  resigned  as  general  foreign  sales  manager, 
thus  ending  a  12  years’  association  with  the 
company  in  that  post.  Brother  to  ex-Foxite 
Winfield  Sheehan,  he  announced  his  contract 
was  mutually  settled. 

RKO — Leland  Brothers’  Paul  Mazur  re¬ 
signed  from  the  RKO  directorate  last  fort¬ 
night.  A  successor  will  be  elected  at  the  next 
board  meeting. 

Audio  Productions,  Inc. — Appointed  vice- 
president  by  the  board  of  directors  were  Frank 
K.  Speidell,  C.  H.  Bradfield,  Jr.,  the  first  super¬ 
vising  the  industrial  division,  the  second, 
formerly  treasurer,  with  added  duties  now. 

Sf.lznick  International  Pictures — Former 
Pathe,  Metropolitan  studios  production  man¬ 
ager  Phil  Ryan  is  now  production  manager 
for  the  company. 

Paramount  Pictures,  Inc. — Elected  a  vice- 
president  was  Frank  Freeman,  now  handling 
Paramount's  theatre  operations.  Elected  to  the 
directors'  board  was  Hemphill,  Noyes  and  Com¬ 
pany’s  Stanton  Griffiths. 


DISTRIBUTION 


Paramount  Convention 

To  gain  further  co-ordination,  to  bring  closer 
relations  between  the  men  in  the  field,  the  pro¬ 
ducers,  Paramount  home  office  sales  executives, 
11  district  managers  will  gather  at  the  Los 
Angeles  Ambassador  Hotel,  December  1-3.  To 
be  discussed  are  current  product,  sales  policies. 

The  New  York  contingent  will  be  headed  by 
George  J.  Schaefer,  will  include  sales  manager 
Neil  Agnew,  division  managers  J.  J.  Unger, 
Charles  Reagan,  R.  M.  Gillham,  Alec  Moss, 
district  managers  M.  S.  Kusell,  P.  A.  Bloch, 
Harry  Goldstein,  William  Erbb,  Oscar  Morgan, 
Jack  Dugger,  J.  E.  Fontaine,  R.  C.  LeBeau, 
Hugh  Braly,  M.  H.  Lewis,  Ben  Blotcky. 


Jtjt'  L,anaia  rnoio 

Warners’  eastern  division  manager  Andy  Smith,  Jr.,  on  the  job 

’'Veil,  that  is  good  news"  "  .  .  .  interesting’’  ‘  1  H  have  to  think  about  it 


THE  PHILADELPHIA  EXHIBITOR 


Novl5'35 


19 


EXHIBITION 


M.  C.  Lightman 

Exhibitors,  industry  leaders  everywhere 
know  former  MPTOA  president,  circuit  opera¬ 
tor  M.  A.  Lightman.  Because  he  made  many 
friendships  during  his  MPTOA  tenure,  be¬ 
cause  he  has  an  engaging  personality  as  well, 
he  is  considered  a  leading  exhibitor. 

Last  fortnight,  leading  exhibitor  Lightman 
broke  into  the  headlines  again,  first  as  the  new 
president  chosen  by  the  Motion  Picture  The¬ 
atre  Owners  of  the  Tri-States,  which  met  in 
convention  in  the  south,  second  in  an  entirely 
different  role. 


m.c.  M.  A.  Lightman 

.  .  .  president,  too 


Latest  Lightman  accomplishment  is  as  mas¬ 
ter  of  ceremonies  of  the  new  Humko  Talent 
Contests  broadcasts  conducted  over  station 
WMC,  a  post  easy  to  understand  since  it  has 
been  indicated  that  m.c.  Lightman’s  career 
includes  many  entrances  as  an  amateur  actor. 


EVENTS 


Variety  Meeting 

To  Pittsburgh,  November  10,  went  travel¬ 
ing  such  prominents  as  Warner  Brothers’ 
general  theatre  manager  Joseph  Bernhard; 
Pennsylvania  state  censor  chairman  L.  Howell 
David ;  National  Screen  Service  president 
Herman  Robbins ;  former  Publix  president  Sam 
Dembow ;  National  Screen  Service  vice  presi¬ 
dent  George  Dembow;  MGM  sales  manager 
William  Rodgers ;  Pennsylvania  attorney  gen¬ 
eral  Charles  Margiotti ;  RKO  sales  manager 
Jules  Levy,  others,  to  attend  the  7th  annual 
Variety  Club  banquet. 


Warners  Meeting 

Because  in  the  past  such  affairs  have  been 
good  reasons  for  headlines,  industryites  will 
pay  particular  attention  to  the  annual  Warner 
Brothers  meeting,  to  be  held  December  9  in 
Wilmington.  To  be  elected  are  six  directors. 
Other  items  to  be  discussed  include  settlement 
of  controversies,  suits,  etc. 


G-Man  “Menace” 

Reformers  who  shot  darts  at  the  movies 
might  have  found  another  target  this  week  had 
they  looked  at  an  ad  appearing  in  an  eastern 
newspaper.  Included  in  the  full  page  announce¬ 
ment  advertising  a  department  store’s  wares 
readers  found  a  message  addressed  to  kiddies’ 
toy  buyers,  with  copy  which  read : 

“Flash — bang — flash — bang.  ‘G-Man’  pursuit 
car — The  thrill  and  excitement  of  a  little  fel¬ 
low’s  playtime.  Straight  ahead  or  circling 
about,  it  speeds  ahead  at  a  great  rate,  with  the 
G  man’s  gun  shooting  for  all  it’s  worth,  mak¬ 
ing  a  loud  bang,  bang,  and  with  a  stream  of 
sparks — quite  harmless  but  very  real  looking — 
adding  to  the  fun.  ‘G-man’  guns.  A  grand 
replica  of  the  machine  guns  used  by  the  G-men 
in  the  motion  pictures  and  stores  as  popular 
right  now.” 


Flush!  It  miff!  Flush!  Ituny! 

Th<»re  Goes  ihe 

‘•G-Man*’ 

Pursuit  Car 

The  Thrill  and  Excitement  of  a 
Little  Felton  s  Flnytmie ! 

*|.55 

Straight  ahead  or  circlir.tr  about,  it  speeds  ahead 
at  a  Kreat  rate,  with  the  G  man  s  pun  shooting 
lor  all  its  worth,  making  a  loud  bang,  bang,,  and 
with  a  stream  of  sparks — quite  harmless  but  very 
real  looking— adding  to  the  fun' 

The  car  is  lfi  inches  long,  5 1 «  inches  high,  and, 
B7«  inches  wide,  and  irs  decorated  in  G-man  colors 
with  appropriate  insignia  on  rhe  side 

“G-Man”  Guns,  98c 

A  grand  replica  of  the  machine  guns  used  by 
the  G-Men  in  the  'motion  pictures  and  stories  so 
popular  right  now  22  inches  long,  t>4  inches  high. 

Mail  and  Phone  Order*  Filled 

Toy  Slur* 


Department  store  ad 

.  flash — bang — flash — bang 


Whether  those  organizations  who  have  been 
using  their  attention-calling  methods  against 
the  movies  would  also  do  so  against  depart¬ 
ment  stores  seemed  problematical  this  week  but 
observers  could  not  help  commenting  on  what 
an  odd  turn  kiddie  toys  had  taken  during  the 
past  few  years. 


FINANCIAL 


Reports 

Universal — A  $735,756  loss  for  the  nine 
months  ended  July  27  was  shown.  In  the  same 
period  last  year  a  $77,077  profit  was  indicated. 

B.  F.  Keith  Corporation — A  $176,753.45  net 
profit  for  the  39  weeks  ended  September  28, 
1935,  was  reported  after  deducting  all  charges. 

Keith  -  Albee  -  Orpheum  Corporation — A 
$172,114.33  net  profit  for  the  39  weeks  ended 
September  28,  1935,  was  reported  after  deduct¬ 
ing  all  charges. 


20th  Century-Fox — A$l,996,324  operating 
profit  after  all  charges,  federal  income  taxes, 
was  reported  for  the  39  weeks  ended  Septem¬ 
ber  28.  This  compares  favorably  with  $1 ,506,213 
for  the  same  period  last  year.  Quarter  profits 
totalled  $640,543. 

Paramount — A  $3,000,000  profit  for  the  first 
nine  months  has  been  estimated  by  a  leading 
financial  wire  service. 


PEOPLE 


Warner  s  Passing 

The  brothers  Warner,  Jack,  Major  Albert, 
Harry  M.,  lost  their  father  last  fortnight  when 
Benjamin  Warner,  79,  died  in  Youngstown, 
Ohio.  Once  a  prominent  merchant  in  that 
town,  he  had  been  visiting  his  daughter,  passed 
on  with  two  sons,  Albert  M.,  Harry,  at  his  bed¬ 
side.  Others  present  included  three  daughters, 
a  granddaughter. 

In  addition  to  the  above,  he  is  survived  by 
Mrs.  Louis  Halper,  Mrs.  Harry  Charnas. 

Exchanges  closed  early,  theatres  stopped 
activity  for  two  minutes,  November  8,  when  the 
Warners’  father  was  buried. 


COURTS 


Trial’s  End 

After  six  weeks  testimony,  after  1,000,000 
words  testimony  was  given,  a  federal  court  jury 
deliberated  only  38  minutes  November  11,  found 
five  executives,  corporate  interests  of  Warners, 
RKO,  Paramount  not  guilty  of  anti-trust 
charges  on  the  second  ballot. 

Thus  ended  a  case  which  set  a  record  for 
length,  testimony,  on  restraint  of  trade  charges 
brought  by  Fanchon-Marco,  with  the  result  de¬ 
clared  a  setback  to  government  counsel  headed 
bv  special  attorney  general  Russell  Hardy. 

Main  interest  to  the  industry,  aside  from  the 
verdict,  was  that  executives  who  were  com¬ 
pelled  to  spend  many  days  in  St.  Louis,  could 
now  get  back  to  work. 


HURLEY  WINS 

FADEOMETER  TESTS 

REPORT  from  ELECTRICAL 
TESTING  LABORATORIES: 

“.  .  screen  material  marked 

‘NEW  STANDARD’  showed  no 
perceptible  color  change  after  196 
hours  in  the  Fadeometer.” 

(Signed)  P.  F.  WEHMER, 

Chemist 

The  NEW  STANDARD 

•  Greater  light  reflection 

•  Better  sound  transmission 

•  Longer  life — flame  proof 

•  Priced  right 

•  THEY  STAY  WHITE 
WRITE  FOR  LITERATURE 

HURLEY  SCREEN  CO. 

24-15  43rd  Avenue 
Long  Island  City.  N.  Y. 


20 


Novl5'35 


THE  PHILADELPHIA  EXHIBITOR 


IN  THE  SPOTLIGHT 


Nothing  escapes  the  camera.  Those  who 
enter  the  headlines  are  here  recorded  via 
the  photographic  route. 


BOOSTER.  Joseph  Conway,  Jr., 
son  of  Egyptian  Theatre,  Bala-Cyn- 
wyd  operator  Joe  Conway,  is  an 
ardent  booster  for  THE  EXHIBI¬ 
TOR.  Here  he  is  pictured  in  an 
exclusive  pose  for  this  magazine  as 
he  trains  to  help  his  father  in 
operation. 


•  A  GLORIOUS  -  DRAMATIC  -  ROMANCE ' 

ANNAPOLIS  FAREWELL’  ■■  .  £s‘ 
l  SIR  GUY  ST  ANQING-  RICHARD  CROMWELL 

NJMJDCVILLC  ^?  £ 


“ANNAPOLIS  FAREWELL.”  When  the  Tower  Theatre  played  “Annapolis 
Farewell,”  it  tied  up  with  the  Upper  Darby  American  Legion  Post  Jr.  bugle 
band,  who  paraded,  with  banners  proclaiming  the  name  of  the  attraction. 
This  same  stunt  was  applied  to  the  Nixon  and  Roosevelt  Theatres  with  differ¬ 
ent  groups. 


WITH  QUALITY.  George  Kline, 
well  known  in  the  local  industry,  is 
now  representing  Quality  Premium 
Distributors,  Inc.,  in  the  Maryland- 
Virginia  areas. 


SIGNING.  A.  W.  Jarratt,  chief  film 
booker  for  GB  Theatres,  signs  with 
Charlie  Chaplin  for  the  opening  of 
“Modern  Times,”  new  Chaplin  pic¬ 
ture,  as  well  as  for  the  entire  GB 
English  circuit. 


GREETED.  Mark  Ostrer,  chairman 
of  the  GB  board,  and  Michael  Bal- 
con,  production  chief,  are  greeted 
by  GB  vice-president  Arthur  Lee 
and  ad  counsel  Abe  Waxman  on 
their  arrival  from  England. 


SOME  OPENING.  Harry  M.  Goetz,  president  Reliance,  and  Monroe  W.  Greenthal,  United  Artists  advertising  and  publicity  chief, 
were  guests  at  a  luncheon  at  the  Warwick  attended  by  motion  picture  critics  of  the  Philadelphia  newspapers.  Seated  around  the 
table,  left  to  right  are:  Elsie  Finn,  “Record”;  Henry  T.  Murdock,  “Ledger”;  Mildred  Martin,  “Inquirer”;  Goetz,  Greenthal,  Miss 
Laverty,  WCAU,  and  Powers  Gouraud,  WCAU.  Goetz  and  Greenthal  visited  Philadelphia  in  connection  with  the  world  pre¬ 
miere  of  the  latest  Reliance  picture,  “The  Melody  Lingers  On”  at  the  Aldine. 


AT  n/\  .  _  You  walked,  you  worked,  you  ran,  you  swam,  you  played 
■  "  games,  you  slept  like  a  top,  and  you  ate  with  all  of  the 
zestful  energy,  pep  and  vigor  of  youth. 


AT  35  .  _  You  sat  at  a  desk  continuously,  you  ran  an  automobile  to 
**  1  ■  m  go  around  the  corner,  you  spent  your  evenings  sitting 

playing  cards,  sitting  in  a  movie,  sitting  reading  a  newspaper  or 
sitting  listening  to  the  radio.  When  you  ate  a  big,  hearty  meal  you 
had  to  take  one  of  those  little  white  pills  and  spent  many  a  restless 
night. 


AT  40  to  50:- 


Your  Doctor  examines  you  thoroughly — Nose 
and  Throat,  Blood  Pressure,  Heart,  Urine,  etc. 
He  says:  You  are  flabby  and  soft.  Your  resistance  to  disease  is 
very  low.  You  have  lost  your  muscular  tone  due  to  physical  inac¬ 
tivity  and  lack  of  exercise  since  your  early  twenties.  You  have  no 
organic  disease  AS  YET,  but— unless  you  resume  REGULAR 
GRADUATED  EXERCISE  you  will  become  susceptible  and  apt 
to  develop  one  of  the  following  conditions: 


High  Blood  Pressure 
Heart  Disease 
Digestive  Disorders 


Constipation 
Nervous  Exhaustion 
Frequent  Colds 


Overweight 
Prostatic  Trouble 
Arthritis 


What  then? 

The  Answer  to  Your  Problem  Is  Right  Here 


tn  jo  s*2 


YOUNGS 

Scientific,  System 


219  NORTH  BRO# 


A  Background  of  More  Than  25  Y 

■  ■■■■■ 

•  For  over  a  quarter  of  a  century  YOUNG’S  hav 
professional  men  an  easy,  pleasant  and  quick 
at  low  cost.  Our  scientific,  systematic,  supervi 
priceless  vitality  that  wards  off  many  sicknesses: 
ance  reserve  which  enables  you  to  go  through  I 
daily  with  pep  and  enthusiasm. 


MEDICAL  EXAMINATION 

Strictly  personal  attention.  Each  member  is  thoroughly 
examined,  his  condition  studied  and  a  special  course 
prescribed  to  fit  his  condition. 


ELECTRIC  BATHS 

For  the  elimination  of  certain  impurities  and  poisons, 
the  relief  of  certain  disorders  and  the  reduction  of 
.  uperfluous  flesh  these  cabinet  treatments  are  valuable. 


EXERCISE 


An  expert  instructor  accompanies  members  through 
specially  prescribed  exercise.  No  ordinary  gymnasium 
methods,  dumbbells,  weights,  etc.,  are  used. 


DRY  HEAT  and  STEAM  ROOMS 

Perspiration  with  every  bead  carrying  out  with  it 
toxic  poison  that  no  soap  can  extract.  An  instruc¬ 
tor  watches  carefully  to  see  that  you  do  not  overstay. 


HEALTH  INSTITUTE 

i  <tic,  Supervised  Health  Treatments  for  Busy  Men 


>D  STREET 


PHILADELPHIA,  PA 


trs  Experience 

ffered  business  and 
thod  for  keeping  fit 
l  treatments  build  a 
id  creates  an  endur- 
eat  masses  of  work 


•  These  treatments  are  planned  individually,  according  to  your  particu¬ 
lar  needs,  as  shown  by  a  physical  examination.  Among  the  measures 
used  are  exercises,  ultra-violet  ray  sun  baths  (sun  roof  in  summer), 
massage,  hydro  therapy,  steam  room,  hot  room,  and  electric  cabinets, 
8  handball  courts,  etc.  You’ll  enjoy  every  minute  here. 

•  YOUNG’S  is  the  zestful  way  to  keep  yourself  in  the  pink  of  condition. 

GIVE  US  ONE  HOUR  OF  YOUR  DAY  FOR  HEALTH 


HANDBALL 

On  the  roof  in  summer  and  in  special  ventilated  courts 
in  winter.  The  best  aid  to  retaining  condition  after 
attaining  it.  Real  fun  and  sport  in  addition  to  hard  work. 


ULTRA  VIOLET  SUN-BATHS 


Embodying  all  of  t lie  best  rays  of  the  sun  they  pene¬ 
trate  deeply,  increase  the  red  corpuscles,  hasten  tissue 
repair  and  soothe  overwrought  nerves. 


MASSAGE  and  HYDRO  THERAPY 

Masseurs  who  know  your  particular  condition  not  only 
aid  in  the  elimination  of  poisons,  but  reduce  excess  fat 
and  promote  intestinal  activity.  Hydro  Therapy  stimu¬ 
lates  circulation  and  increases  resistance  to  colds. 


RELAXATION  and  REST 

To  steady  the  nerves  and  allow  pores  to  close  the  exer¬ 
cised  body  is  best  benefited  by  ten  minutes  of  relaxation 
in  our  specially  ventilated,  half-darkened  rest  rooms. 


Novl5'35  pg.  24 


- Obey  the 

warning  signal 

.  .  .  before  you  lay 
this  aside,  regardless 
of  how  much  insur¬ 
ance  you  carry,  he 
selfish  this  once  and 
think  of  yourself! 


AT  ALL  AGES 

. .  Keep  vigorous/  healthy,  fit, 

efficient  and  free  from  illness! 

HEALTH — real,  lasting,  vibrant — can  be  maintained  or 
regained  ONLY  by  constant  and  systematic  care  of  the 
body.  Every  kind  of  machine  is  supervised  constantly. 
Then  why  not  give  your  body — the  most  marvelous  and 
valuable  machine  in  the  world — equal  attention  and  keep 
it  tuned  up  to  stand  the  wear  and  strain? 


yQUNGfS  WILL  AID  YOU  TO: 

•  reduce  weight  •  gain  weight  •  acquire  vim 

•  develop  strength  •  strengthen  heart  •  strengthen 
lungs  •  normalize  blood  pressure  •  increase  circu¬ 
lation  •  improve  digestion  •  prevent  colds  •  ward 
off  ills  •  banish  fatigue  •  stop  headaches  •  over¬ 
come  constipation  •  eliminate  toxins  •  end  “nerves” 

•  sleep  soundly  • 

And  Many  Other  Benefits 

Young's  Health  Institute 

219  North  Broad  Street  Philadelphia 

Telephone :  RITtenhouse  5454-5462 

Membership  in  YOUNG’S  entitles  you  to  full  privileges — without  charge — 
in  20  affiliated  Health  Institutes  in  the  principal  cities  of  the  country 

SAME  FACILITIES  AVAILABLE  FOR  WOMEN  AT: 
Mitten  Building,  Broad  and  Locust  Streets  (Entire  20th  Floor  and  Roof) 


THE  PHILADELPHIA  EXHIBITOR 


Nov  1*35 


25 


Hollywood  Theatre  reopened  November  7, 
with  Melvin  Fox  Theatres,  Inc.,  operat¬ 
ing  the  new  enterprise.  Jack  Greenberg 
is  associated  in  the  direction.  Theatre  is 
another  masterful  achievement  from  David 
Supowitz,  internationally  known  theatre 
architect. 

West  Allegheny  Theatre  offers  “Herb  the 
Cartoonist"  as  an  added  attraction  for  kids 
Saturday. 


•  Write  for 
Special  Rates 
and  outline  on 
arrangements  to 


The  .  1  i 

resident 

ATLANTIC  CITY,  NEW  JERSEY 


Walt  Woodward,  ERPI’s  pride  and  joy,  cam: 
back  from  the  south,  lost  two  suits  and 
a  good  overcoat  when  someone  ventured 
into  his  car  outside  his  office  and  took 
them  without  permission. 

Warren  Connor,  ERP1,  went  to  New  Orleans 
on  business. 

Leon  Schor,  operator  at  the  New  Palac- 
Theatre,  4th  and  South  Streets,  is  quite 
proud  of  the  new  baby  girl  arrival.  Wife 
is  doing  nicely. 

A1  Fisher,  the  Keswick  athlete,  went  to  th  ■ 
hospital.  Back  trouble. 

Clearfield  Theatre,  thoroughly  renovated 
looks  very  nice  with  its  new  draperies, 
seats,  etc.,  with  Bill  Butler  plenty  proud. 


an  ideal  HOTEL  for 


ur  CONVENTION! 


Unequaled  facilities  and  perfect 
location  directly  on  the  Board¬ 
walk — Just  a  few  minutes  from 
the  World  s  largest  convention 
hall — Convenient  to  all  trans¬ 
portation — Ample  parking  space 
and  private  garage.  Complete 
Hotel  Service. 


Spacious  Sun  Decks — Large 
Swimming  Pool — Bar — Grill 
— Cocktail  Lounge 

Many  activities  and  enjoyment  for  all  with  Golf,  Fishing,  Tennis. 
H  orseback  Riding  right  along  the  Beach  and  all  available  to  Convention  Guests 


PERSONAL  MAID’S  SECRET.  Ruth  Donnelly,  Warren  Hull,  Anite  Lou  se  and  Margaret 
Lindsay  are  seen  in  the  Warner  show. 


HARRISBURG 


THE  THREE  MUSKETEERS.  Walter  Abel,  Ian  Keith,  Paul  Lukas  are  current  in  the  RKO 
show. 


Blaze  in  a  Camden  theatre,  the  Star,  resulted 
in  two  operators  being  slightly  burned. 
Fire  started  in  the  booth  during  the  even¬ 
ing  show. 

Eddie  Sherman,  America’s  leading  indepen¬ 
dent  vaudeville  booker,  is  now  handline 
Wilmer  and  Vincent’s  Majestic,  Harris¬ 
burg,  booking  acts  into  the  show  place. 

Joseph  and  Samuel  Levenson  have  arranged 
to  put  new  RCA  sound  in  their  Capitol 
Theatre,  Woodbine,  N.  J.  E.  W.  Hum¬ 
phreys  is  putting  similar  sound  equip¬ 
ment  in  his  Opera  House,  Woodstown, 

N.  J. 

Fern  Rock  Theatre,  Herb  Elliott,  is  getting 
general  alterations.  Dave  Supowitz  is 
architect. 

Southern  Theatre,  S.  G.  Felt,  is  also  under¬ 
going  general  alterations.  Dave  Supowitz 
is  architect. 

“Midsummer  Night’s  Dream”  stopped  the 
boys  who  said  it  wouldn’t  pay  by  turning 
in  a  $17,000  profit  during  its  local  stay. 

Eddie  Sherman  reports  he  saw  I  0  shows  in  3 
days,  chartered  a  special  plane,  kept  it 
with  him.  Saw  two  shows  in  Detroit,  one 
in  Toledo,  one  in  Cleveland  same  day. 
Some  stepping. 

Mel  Koff,  the  sage  of  Darby,  thinks  that  busi¬ 
ness  is  on  the  upgrade. 

Norman  Lewis,  who  recently  opened  the 
Montgomery,  wonders  why. 

A  theatre  backed  by  federal  funds  is  being 
proposed  by  the  WPA  for  Atlantic  City. 

( See  next  page) 


A  pair  of  flashing  eyes  at  the  Victoria  was 
used  effectively  by  manager  Jerry  Wollas¬ 
ton  during  showing  of  “The  Clairvoyant.” 

“Skee”  Yovanovich,  chief  usher,  22,  Loew’s 
Regent,  was  guest  of  honor  at  a  party 
October  24. 

Standard  Theatre,  Steelton,  was  scene  of  final 
rally  of  Steelton  Democrats. 

Sam  Gilman  managed  to  get  across  in  the 
Harrisburg  “Telegraph"  movie  column  a 
very  long  letter,  telling  about  coming  at¬ 
tractions  at  Loew’s  Regent. 

Virtually  his  entire  old  staff  of  employees 
returned  with  Jack  O’Rear  when  he  re¬ 
sumed  managerial  post  at  the  Majestic. 

A  real  southern  drawl  is  heard  when  Ralph 
Barber,  new  doorman,  State,  talks. 

C.  Floyd  Hopkins,  Harrisburg’s  W.  &  V.  rep¬ 
resentative,  could  have  been  elected  to  any 
political  office  to  which  he  may  have 
aspired  for  bringing  stage  shows  back  to 
the  city. 

“Well,  we’re  not  going  to  cry  about  it,”  said 
W.  and  V.'s  “Hoppie”  when  he  learned 
what  his  fellow  citizens  had  done  to  Sun¬ 
day  movies. 

Wilmer  and  Vincent’s  Majestic  Theatre, 

closed  last  spring,  was  re-opened  Novem¬ 
ber  5  as  a  combination  picture  and  stage 
show  house.  Colonial’s  manager.  Jack 
O'Rear,  who  was  managing  the  Majestic 
when  it  closed  its  doors  last  spring,  was 
shifted  again  to  the  Majestic.  Whitney 
Church,  assistant  manager,  Colonial,  has 
been  appointed  acting  manager. 

— C.  W.  B. 


26 


Nov  1  ’  35 


THE  PHILADELPHIA  EXHIBITOR 


CROSSTOWN 

( Continued  from  preceding  page) 

Walt  Woodward,  ERP1  ,  came  back  from  New 
Orl  eans  with  the  usual  peace  offerings. 

Mike  Conrow,  ERPI,  went  off  on  a  business 
trip. 

56th  Street  Theatre  advertised  “Dionne 
Quintuplets  and  Glassware  Free  to  Ladies.” 

A1  Boyd  was  quite  enthusiastic  over  "Metro¬ 
politan”  when  it  bowed  in  at  the  Fox.  He 
said  it  was  the  best  picture  from  any 
studio  this  year. 

Colonial  Theatre,  Germantown,  had  the 
Artisans'  Jubilee  Show. 

Nixon’s  Grand  Theatre  shifted  to  a  daily 
WPEN  “Last  Roundup"  broadcast.  Stan- 
ley-Warner  houses  have  been  using  flesh 
Saturdays  for  several  weeks. 

Charlie  Stiefel,  South  Philadelphia's  enter¬ 
prising  exhibitor,  bought  a  new  car,  made 
news. 

Parker  Theatre,  Darby,  has  raised  its  price 
to  20  cents  evenings,  from  the  usual  I  5 
cents  tariff. 

Melvin  Fox  Theatres,  Inc.,  played  host  to 
many  exhibitors  and  trade  folk  when  the 
Hollywood  Theatre  opened. 

Marriages  in  the  Warner  sph  ere  recently  in¬ 
cluded  Harry  Wright  and  Edna  Belcher, 
Charles  Hughes  and  Anna  Mae  Fisher, 
George  Hicks  and  Anna  G.  Bush,  Dorothy 
Alvarez  and  John  Fletcher  Longley. 

Recent  births  in  the  Warner  sphere  included 
Benita  Gordon  to  the  Leon  Gordons, 
Francis  John  Meyers  to  the  John  Meyers; 
William  Arthur  Israel  to  the  William 
Israels;  Lorraine  Krouse  to  the  Charles 
Krouses;  Joan  Elinor  O’Donnell  to  the 
Alfred  J.  O’Donnells;  Rex  Patrick  Riccardi 
to  the  Angelo  Riccardis;  Richard  Allen 
Bennett  to  the  A.  Warren  Bennetts;  Iris 
H  echt  to  the  Benjamin  Hechts;  Stanley 
Golland  to  the  Samuel  Gollands;  William 
Barry  Malpass  to  the  William  J.  Malpasses; 
Sheila  Debra  Hoffman  to  the  Nathan  Hoff¬ 
mans;  Irvin  Moskovitz  to  the  Max  Mosko- 
vitzes;  Sonia  Lea  Gatlob  to  the  Thelma  J. 
Gatlobs. 


Booking  Theatres 
Everywhere 

Honest  ::  Reliable 
Conscientious 
Service 

EDWARDSHERMAN 

VAUDEVILLE  AGENCY 

Real  Estate  Trust  Bldg. 
PHILADELPHIA 

Pennypacker  7595 

MAYFAIR  THEATRE  BLDG.,  NEW  YORK 
BR.  9-1905 


TKALUEIMER  t  WEITZ 

ARCWTECTS'™TWEATRES 

IO  SOUTH  I6TL  STREET 


A  $1,000  A  MINUTE.  Roger  Pryor,  Leila  Hyams  and  a  comedy  cast  may  be  seen  in 
(be  Republic  show. 


Yorktown  Theatre,  Elkins  Park,  may  have 
its  seating  capacity  enlarged. 

Colonial  Theatre,  Germantown,  has  been  un¬ 
dergoing  alterations. 

M.  Oppenheimer,  Capitol  Theatre,  Shenan¬ 
doah,  has  renovated  his  house. 

The  western  influence  has  entered  the  Stan- 
ley-Warner  I  I  th  and  Market  headquarters. 
To  his  associates,  Dave  Weshner  is  now 
known  as  Two  Gun  Pete,”  had  a  birthday. 

Morris  Somerson,  Palm  Theatre,  and  Morris 
Gerson,  Hamilton,  are  preparing  to  re¬ 
place  their  old  sound  equipment  with  new 
RCA  Photoph  one  apparatus. 

Jackie  Smith,  Europa  assistant  to  Moe  Ver- 
bin,  made  it  Mr.  and  Mrs.  November  I  0 
at  a  swank  wedding. 

Larry  Puglia,  who  recently  installed  new 
RCA  High  Fidelity  sound  in  his  Op  era 
House,  Waynesboro,  is  also  replacing  the 
sound  in  the  Eclipse.  William  C.  Heck 
man’s  Neptune,  Richland,  also  gets  new 
RCA  sound  as  does  Willi  am  Dabb’s 
Lyric,  Shenandoah. 

Chari  ie  Dolde  is  now  at  the  Family  Theatre, 
here.  Jim  Howard  is  out. 

Capitol,  Ha  rrisburg,  is  now  managed  by  Mrs. 
Engle,  whose  brother  is  taking  care  of  the 
publicity. 

Victory,  Shippensburg,  tied  up  on  a  booster 
contest  with  local  business  men. 

I 

Twenty  Years  Ago  in  Philadelphia 


Arthur  J.  Berlin  sold  the  theatre  at  Seventh 
and  McClellan  to  Wolf  and  Lanin. 

Iris  Theatre  was  purchased  by  J.  M.  Kennedy 
and  was  planned  to  be  run  by  the  Ken¬ 
sington  Amusement  Company  which  also 
operated  the  Lafayette  Theatre. 

Charles  Segal  leased  the  Apollo,  52nd  and 
Stiles. 

L.  A.  Magazy  anounced  improvements  to  cost 
about  $1,000  would  be  made  on  the  the¬ 
atre  on  his  property  at  4817-19  North 
Broad  Street. 


Manager  Harry  LaVine,  Republic,  is  proud 
because  his  exchange  was  one  of  those 
who  received  checks  as  winners  in  the 
second  Republic  sales  drive. 

Sam  Rosen  proved  a  swell  host  at  the  all 
day  screening  held  by  First  Division  at 
the  Vine  Street  projection  room,  Novem¬ 
ber  4.  The  screening  room  was  reserved 
all  day  for  showing  of  "Dance  Band,"  with 
Buddy  Rogers  and  June  Clyde.  The  show¬ 
ing  was  successful,  and  may  be  duplicated 
in  other  spots. 

Announcement  of  the  marriage  of  Miss  Ann 
MacBurney  and  Jack  H.  Greenberg,  Octo¬ 
ber  29  (predicted  several  issues  ago),  was 
received  with  glad  acclaim  by  the  entire 
film  fraternity. 

Bob  Lynch,  Metro  manager,  is  quite  enthu- 
siatic  over  “It’s  In  the  Bag,”  with  Jack 
Benny.  He  also  points  attention  to  “Star¬ 
lit  Days  on  the  Lido,”  a  swell  technicolor 
two-reel  short.  He  recommends  both 
highly. 

First  Division’s  "Gold  Getting  Drive”  is  off 
to  a  fine  start,  with  all  exchanges  vieing 
for  $  I  5,000  cash  prizes  on  the  basis  of 
percentage  attainments  in  sales  quotas  and 
collections.  Exchange  is  distributing 
"Murder  at  Glen  Athol,”  "Dance  Band,” 
“Lady  in  Scarlet,  three  features,  this 
month,  with  “Mediterranean  Songs,” 
"Craters  of  the  Moon”  and  "Newslaughs 
as  single  reels. 

P.  A.  Bloch,  Paramount  district  manager, 
hops  to  the  coast  for  an  early  December 
district  convention.  He  will  miss  some  good 
football  games. 

( See  page  28) 


THE  MELODY  LINGERS  ON.  Josephine  Hutchinson  and  George  Houston  are  in  the  UA 
Reliance  show. 


THE  NEXT  WONDER  OF  THE  WORLD 

IS  THE  WONDER  OF  THE  MOVIE  WORLD 

Roxy . . .  biggest  theatre  in  the  world . . .  forced  to  stop  selling  tickets . . .  3  p.  m. .  • . 
opening  day . . .  This  box  office  wonder . . .  doing  wonders ...  in  78  day  and  date  keys 


Roxy  needed  8  box 
offices  •  •  •  for  GB’s  8 
Star  Special  •  •  •  and 
so  will  you. 

Held  over . . .  naturally 7 

Novl5'35  pg.  27 

Physical  Distribution  •  Fox  Exchanges 
Canada,  Regal  Films,  Ltd. 


28 


Nov  1’35 


THE  PHILADELPHIA  EXHIBITOR 


Lebanon 

John  A.  Jackson  turned  over  the  Colonial 
Theatre  to  the  Tall  Cedars  of  Lebanon 
to  use  for  their  benefit  performance. 

Bud  Hissner,  Academy,  arranged  with  the 
Lebanon  "News"  to  conduct  the  annua! 
cooking  school  on  the  stage  of  the  theatre. 

John  H.  Jacobsen,  manager,  Auditorium,  is 
scheduling  a  complete  stage  show  every 
Wednesday,  Friday  and  Saturday,  combi¬ 
nation  stage  and  screen  shows  are  given. 

Hunting  season  is  open  and  John  Jackson  is 
out  for  a  big  kill.  All  the  exchanges  on 
Vine  Street  are  cautioned  to  get  ready 
for  a  big  shipment  of  deer,  bear. 

Pottsville 

Sam  Freidman,  Capitol,  canvassed  his  patrons 
and  the  vote  was  close  in  Pottsville. 

Reading 

Peg  Glase,  Embassy,  had  a  giant  radio  I  2  ft. 
high,  5  ft.  wide  and  3  feet  deep,  on  display 
in  the  lobby  featuring  "The  Big  Broad¬ 
cast  of  1936."  A  life  size  cut  out  of  Amos 
’n’  Andy  was  on  top  and  attracted  the 
attention  of  every  person. 

In  connection  with  the  showing  of  “The 
Crusades"  at  the  Embassy,  Peg  Glase  also 
offered  free  photos  to  all  patrons.  Pic¬ 
tures  were  taken  prior  to  the  entrance  to 
the  show  and  after  the  show  was  over  the 
picture  was  fully  developed  and  given  to 
the  patron. 

Dwight  Van  Meter  and  Cal  Lieberman  are 

busy  at  the  Astor  with  their  big  name 
stage  shows. 

Allentown 

Charlie  Bierbauer  used  a  very  novel  cartoon 
ad  for  introducing  "Red  Salute”  at  the 
Colonial. 

Manager  Murphy,  Rialto,  had  a  very  catchy 
front  for  "The  Crusades.” 

Victor  Henderson  gives  the  kids  a  great  show 
every  Saturday. 


VINE  STREET 

( Continued  from  page  26) 

Sidney  A.  Kent,  20th  Century-Fox  president, 
was  a  visitor  in  town  with  Mrs.  Kent,  dined 
with  A1  Boyd,  then  went  on  to  White  Sul¬ 
phur  Springs,  Va. 

Washington  Paramount  branch  manager 
Harry  Hunter  was  a  visitor  in  town  with 
district  manager  Percy  Bloch. 

John  Clark,  Fox  sales  manager,  was  in  town 
a  weekend  ago,  dined  at  a  local  restaurant 
with  the  Fox  crowd,  went  on  to  Pittsburgh. 

Herb  Griffin,  sales  manager  for  International 
Projector,  was  a  visitor  with  Harry  Blum- 
berg,  National  Theatre  Supply  Company. 

“Broadway  Handicap,”  a  new  game,  dis¬ 
tributed  here  by  Quality  Premium  Dis¬ 
tributors,  Inc.,  in  association  with  Charlie 
Klang,  bowed  in  November  I  1  at  a  spe¬ 
cial  showing  at  Quality  headquarters. 

Paul  Baron  is  the  new  Universal  sales  repre¬ 
sentative,  recently  having  been  added  to 
the  local  forces. 

Jeff  Keen,  in  "The  News,”  reports  that  Sylvia 
Zagrans,  sister  to  RKO  s  Charles,  is  now 
working  on  the  coast  in  pictures.  She 
recently  completed  her  third. 

Memories  were  brought  back  when  it  was  re¬ 
vealed  that  J.  Louis  Breitinger  is  now  a 


member  of  the  Board  of  Viewers  of  Phila¬ 
delphia  County.  He  resigned  as  censor 
in  1916  and  was  once  counsel  for  the 
Exhibitors’  League  of  Pennsylvania  among 
other  things. 

Glenn  Norris,  Fox  salesman,  went  up  state, 
went  hunting  with  Sara  McBride,  exhibitor, 
had  no  luck. 

Joe  Engel,  U’s  manager,  enthused  about 
"Remember  Last  Night?",  when  he 
screened  it  for  his  salesmen  this  week. 

Former  Vine  Streeter  Jules  Levy,  but  now 
RKO  sales  manager,  got  his  wire  this  week 
from  RKO  star  Richard  Dix;  "Kidding  on 
the  square  will  double  for  you  if  you  need 
me.”  RKOmen  well  know  that  Dix  looks 
like  Levy,  that  Levy  looks  like  Dix,  that 
if  one  were  to  substitute  for  the  other,  any¬ 
thing  might  happen. 

When  Walter  Green,  National  Theatre  Supply 
Company  head,  was  a  visitor  with  Harry 
Blumberg,  at  Variety  Club,  he  kept  calling 
him  a  Litvack,  with  no  denials. 

George  Kline,  forme  rly  with  National  Penn 
Printing,  has  joined  Quality  Premium  Dis¬ 
tributors,  Inc.  The  popular  owner  of  the 
State,  Boyertown,  has  had  a  connection 
with  the  industry  over  a  period  of  more 
than  twenty  years.  Kline  will  have  charge 
of  the  Magic  Games  distributed  by  Quality. 
He  will  also  handle  the  Quality  Premium 
lines  in  Maryla  nd.  District  of  Columbia, 
Virginia.  He  is  a  member  of  the  board  of 
managers  of  the  MPTO. 

Three  games  now  distributed  by  Quality  Pre¬ 
mium  are  Rhummy,  Broadway  Handicap 
and  Sweepstakes,  which  just  about  gives 
any  exhibitor  anything  he  wants  in  the 
game  field. 

Voyagers  from  New  York  came  back,  an¬ 
nounced  that  ex-Vine  Streeter  Jules  Levy 
now  has  a  new  cutaway. 

Ben  Tolmas,  Fox’s  A- 1  salesman,  reports  that 
money  giveaways  are  spreading  fast  in  the 
Delaware  territory. 

Hub  Theatre  is  now  flourishing  in  Millsboro, 
Delaware.  House  has  200  seats  and  is 
open  every  day. 

Ben  Harris,  Masterpiece,  points  out  that  the 
exchange’s  two  reel  football  special  is  espe¬ 
cially  timely  at  this  time  of  year.  He  also 


says  that  “Dealers  in  Death"  made  quit 
a  hit  at  the  Karlton,  with  some  who  saw  it 
in  the  audience  getting  very  excited  about 
it.  It’s  exploitable. 

Richard  Brown  is  now  a  salesman  with  First 
Division. 

John  Golder,  Hollywood,  went  down  to  Balti¬ 
more  to  attend  the  Variety  Club,  No.  1  1’s 
recent  party  there.  From  that  point  on 
he  traveled  to  Richmond  to  visit  various 
accounts.  He  reports  a  fine  trip.  Holly¬ 
wood  is  now  distributing  the  Kazan  dog 
stories,  "Fighting  Fury"  and  "Thunder¬ 
bolt,”  which  are  ideal  for  action  lovers. 
In  addition,  he  has  "Secrets  of  Paris,”  with 
Wendy  Barrie  and  Zelma  O’Neal,  and 
"Wolves  of  the  Underworld,"  a  thriller. 
"Born  to  Gamble”  is  a  recent  Liberty 
release. 

Masterpiece  has  just  acquired  "St.  Louis 
Woman,"  with  Johnny  Mack  Brown  and 
Jeanette  Loff.  New  Johnny  Mack  Brown 
melodrama  is  "Between  Men.”  Incident¬ 
ally,  the  success  of  the  first  Brown, 
"Branded  a  Coward,”  indicated  that  ex¬ 
hibitors  are  accepting  Brown  as  a  hero  of 
the  George  O’Brien  type  as  the  pictures 
are  not  western  but  melodramas  of  the 
outdoor  type.  Several  exhibitors  which 
have  played  the  Browns  in  mid-week  have 
declared  that  their  audiences,  which  usu¬ 
ally  don’t  go  for  westerns,  like  the  western 
type  of  story.  Masterpiece  is  to  handle 
the  Empire  product  here,  first  of  which  is 
"Fire-Trap,"  with  an  outstanding  cast,  a 
fire  picture  special.  "The  Live  Wire,"  with 
Richard  Talmadge,  "Alias  John  Law,” 
with  Bob  Steele  will  be  in  in  a  few  weeks. 

Dave  Barrist  and  Charlie  Goodwin  announce 
that  they  will  confine  their  endeavors 
solely  to  premiums  and  games.  No  prizes 
for  games  will  be  sold,  but  new  lines  of 
premiums  and  Broadway  Handicap  will  be 
handled.  The  latter  will  be  used  in  asso¬ 
ciation  with  Charlie  Klang,  who  will  help 
handle  the  game  in  this  territory. 

Mi  ss  Rose  Forman  is  getting  married  Sunday 
and  is  leaving  First  Division.  Everyone 
wishes  her  well. 

Ben  Kassoy’s  youngster  now  has  two  teeth, 
says  proud  pappy. 


HAPPINESS  C.  O.  D.  William  Bakewell,  Irene  Ware,  Donald  Meek  and  others  may  be 
seen  in  the  Chesterfield-First  Division  show. 


THE  PHILADELPHIA  EXHIBITOR 


Novl5’35 


29 


JIM  DAILEY,  Typhoon  Air  Conditioning 
head,  was  a  guest  at  the  club  recently,  was 
so  impressed  that  he  decided  to  co-operate  by 
installing  a  cooling  system  for  the  boys,  not 
only  a  grand  gesture  but  a  nice  contribution 
from  a  swell  fellow. 

A  GALA  THANKSGIVING  AFFAIR  will 
be  held  at  the  club,  November  23,  with  all 
trimmings,  including  Thanksgiving  platter  of 
cold  turkey,  etc.,  dancing,  dress  optional. 
Queens  for  the  night  are  Marjorie  Sweigert, 
Helen  Clark  and  Aimee  Fisher.  Call  Mrs. 
Charlie  Zagrans,  Waverly  6433,  for  reserva¬ 
tions. 

THANKS  FOR  THE  RECENT  SUCCESS 

on  the  first  charity  card  party,  November  6, 
goes  to  Mrs.  Oscar  Libros,  Beaux  Art  Shop, 
Peg  and  Jim  Clark,  Breyer's,  Dave  Barrist, 
Alexander  the  caterer,  all  the  girls  on  the 
street  who  co-operated,  honorable  mention 
to  Miss  Burrison,  Clara  Kraftsow,  Miss  Mc¬ 
Caffrey,  Esther  Diamond,  Mary's  Flower 
Shop,  Huyler’s,  Schrafft's,  Marquetand’s, 
Martha  Washington,  Fanny  Farmer,  Ben  Gim- 
bel,  Jr.,  Irma  Moss,  Fannie  Dembow,  Bailey, 
Banks  and  Biddle,  Mrs.  Simon  Libros,  Goldie 
Weshner,  Oscar  Neufeld,  Asher’s,  all  mem¬ 
bers  who  helped  put  it  over. 

GEORGE  GRAVENSTINE,  Frank  Ackley, 
Len  Schlesinger,  Eddie  Sherman  and  Edgar 
Moss  represented  the  club  at  the  recent  Pitts¬ 
burgh  Variety  Club  annual  dinner. 

LEONARD  SCHLESINGER  replaced  Earle 
Sweigert  on  the  committee  going  to  the  Pitts¬ 
burgh  meeting  because  Earle  couldn  t  get 
away. 

NOVEMBER  25  will  be  the  new  election 
date  for  the  club.  Meeting  held  by  the  nomi¬ 
nating  committee  revealed  a  new  spirit  which 
will  mean  a  great  year  in  1936.  With  the 
added  interest,  Variety  should  go  far. 

NOMINATED  for  the  board  of  directors. 
Tent  No.  13,  for  the  year  beginning  January 
1  have  been  Jack  Beresin,  James  P.  Clark, 
Jay  Emanuel,  Jack  Greenberg,  Leon  Levy, 
Lewen  Pizor,  Raymond  Rau,  Milton  Rogas- 
ner,  Leonard  Schlesinger,  Earle  Sweigert, 
Charles  Zagrans  with  others  later. 

ANNUAL  BANQUET  COMMITTEE  in¬ 
cludes  chairman  Jay  Emanuel,  A1  Davis,  Ben 
Fertel(tickets)  ;  Ed  Sherman,  George  Graven- 
stine,  Lou  Goldsmith,  Louis  Krouse,  Jack 
H.  Greenberg,  Ted  Schlanger,  Leonard 
Schlesinger,  Dave  Weshner  (entertainment); 
Isaac  Levy,  Frank  L.  McNamee,  William  H. 
Lee,  Sam  Gross  (invitations). 

ANNUAL  INSTALLATION  is  now  devel¬ 
oping  into  the  biggest  thing  in  the  club’s 
history.  It  will  be  held  in  January,  not 
December.  More  details  later. 

NOVEMBER  1  8  looms  as  the  big  day  with 
the  Metropolitan  Opera  House,  Broad  Street, 
as  the  centre  of  attention.  The  2nd  annual 
Variety  Club  entertainment  will  be  held  at 
that  time.  Members  are  now  taking  care  of 
boosting  the  affair.  The  committee  is  work¬ 
ing  actively. 

OCTOBER  30  LUNCHEON  was  a  big  suc¬ 
cess.  Although  Chief  Barker  Sweigert  was 
ill,  Assistant  Chief  Barker  Leonard  Schles¬ 
inger  took  charge,  introducing  Powers  Gour- 
ard,  who  introduced  Graham  McNamee, 
Boake  Carter,  Ben  Bernie  and  other  notables. 
About  130  members  and  guests  attended, 
voting  kings  for  the  day  Doc  Levy  and  Ben 
Gimbel,  Jr.,  excellent  committee  heads. 


Syd  Poppay,  Rialto,  was  the  winner  of  the 
first  week's  contest  among  the  managers 
in  Ed  M  oore’s  district.  He  collected  a 
dollar  from  each  of  the  other  managers. 
When  he  showed  "Fighting  Youth”  he  tied 
in  with  the  loca  1  high  school’s  booster  day. 
entertained  the  football  squad.  For  "Pow¬ 
der  Smoke  Range"  he  arranged  with  the 
local  retail  store  for  a  window  and  counter 
display  of  firearms,  western  paraphernalia 

Members  and  guests  of  the  Warner  Club  here 
hailed  the  recent  Warner  party  as  the  best. 
Syd  Poppay  was  assisted  by  a  committee 
composed  of  Cleon  Miller,  Bill  Maston 
Strand;  Jules  Reisman,  Richard  Unger, 
Capitol  ;  Harry  Olmsted,  Margaret  Stumpf, 
Ritz,  and  Byron  Fleck,  Rialto.  Syd  packed 
them  in  at  the  end  of  his  fifteen  week  Buck 
Jones  serial. 

Fighting  a  losing  battle  from  the  start,  when 
the  churches  in  the  city  entered  the  con¬ 
troversy  to  keep  the  Sabbath  closed,  the 
broad  and  extensive  campaign  of  York 
Warner  theatre  managers,  in  behalf  of 
Sunday  movies  came  to  naught  by  margin 
of  about  5,000  votes. 

Jules  Reisman,  Capitol,  carried  his  campaign 
on  "Crusades,"  into  the  public  schools, 
promoting  an  essay  contest.  He  donated 
six  Camelot  Games,  game  played  in  the 
picture  to  two  of  the  local  junior  high 
schools  as  prizes  for  the  local  winners.  In 
addition  he  sent  letters  to  all  the  fraternal 
organizations. 

— R.  G.  R. 


Manager  Lewis  J.  Hartman,  Hippodrome  The¬ 
atre,  Pottsville,  had  a  neat  tieup  with  the 
“Pottsville  Republican”  on  a  4-day  cooking 
school  which  was  held  at  the  theatre. 

Manager  William  B.  Shugars,  Jr.,  Hollywood 
Theatre,  Pottsville,  is  boosting  his  chil¬ 
dren’s  business  on  Saturdays  with  the  Cap¬ 
tain  Tim  Stamp  Club.  Shugars  was  elected 
a  member  of  the  Pottsville  Kiwanis  Club 
recently.  Sam  Friedman,  Capitol,  also 
belongs. 

Henry  Steibling,  former  assistant  manager, 
Capitol  Theatre,  Hazleton,  is  planning  to 
locate  in  Pottsville.  He  will  be  asso¬ 
ciated  in  an  executive  position  with  the 
Farmers  Market. 

Donnell  Neff,  manager,  destroyed  Ritz  The¬ 
atre,  Danville,  has  been  sent  to  the  Capi¬ 
tol  Theatre,  Waverly,  N.  Y.  Comerford 
is  planning  to  rebuild  on  one  of  many 
sites  they  have  in  Danville. 

Pottsville’s  theatre  managers  and  employees 
are  going  in  for  fall  sports  in  a  big  way. 
Lewis  J.  Hartman,  Hippodrome,  and  John 
Connors,  assistant,  are  clipping  the  maples 
on  Pottsville's  bowling  alleys,  while  Joe 
Krutul,  Capitol’s  sign  painter,  is  one  of 
the  steadiest  bowlers  in  the  city.  Hartman 
and  A1  Hoch,  WE  engineer,  are  cleaning 
their  guns. 


Lewis  J.  Hartman,  Hippodrome,  Pottsville, 
tied  up  with  the  “Pottsville  Republican” 
for  a  ten  week  football  contest  which  em¬ 
braces  stories  and  contest  matter  on  the 
Republican’s  first  sport  page  for  that 
period. 

Burlesque,  first  in  Schuylkill  County  in  manv 
years,  inaugurated  at  the  Family  Theatre, 
Mahanoy  City. 

— H.  E.  H. 


THEATRE  DESIGN 

Remodeling  »  Building 

»  DAVID  SUP©  WITZ 

REGISTERED  ARCHITECT 
246  S.  15th  St.  Philadelphia 


Pennypacker  2291 


s 

A  SSI 

A 

F 
E 
T 

y 


ERVING  theatre  needs  with 
a  knowledge  of  theatre 


siness. 


SSISTING  theatre  owners  with 
a  staff  of  trained  clerks  and 
office  files.  No  missouts. 

REEING  theatre  owners  of  the 
worry  that  they  may  have 
forgotten  part  of  their  show. 


FFICIENTLY  operating  the  larg¬ 
est  film  delivery  service  in 
the  world. 

'A  KING  CARE  of  every 
possible  need  in  the  delivery 
of  film. 

I  ELDING  the  epitome  of 
safety,  service  and  effici¬ 
ency  at  a  minimum  cost. 


H 


ORLACHE 

Delivery  Service 

Inc. 


R 


PHILADELPHIA  NEW  YORK 

1228  Vine  St.  518  W.  48th  St. 

BALTIMORE  WASHINGTON 

206  N.  Bond  St.  1031  Third  St.  N.W. 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


Another  Horlacher  Service 

LARRY  DAILY,  Notary  Public 

The  only  one  on  Vine  Street  .  .  At 
your  service  any  time  during 
business  hours. 


30 


Novl5'35 


THE  PHILADELPHIA  EXHIBITOR 


- WITH - 

WOMEN’S  CLUBS 


Harold  Sherman,  playwright,  author  and 
producer,  expressed  that  the  motion  pic¬ 
ture  was  the  greatest  educational  force 
functioning  in  the  world  at  a  meeting  of 
the  Philadelphia  Motion  Picture  Forum, 
October  28.  The  speaker  said  that  every 
picture  of  a  destructive  nature  robs  the 
person  who  sees  it  of  something  good. 

An  international  luncheon  will  be  held  at  the 
Philadelphia  Motion  Picture  Forum  No¬ 
vember  25  at  the  Bellevue-Stratford.  John 
S.  Tapernoux,  importer,  and  Captain 
Harold  Auten  will  be  speakers. 


LOCAL  RELEASE  DATES 
METRO 

Mutiny  on  the  Bounty,  November  9;  Night 
at  the  Opera,  November  12. 

20th  CENTURY-FOX 

Mu  sic  is  Magic,  October  29;  Metropolitan 
(20th  Century),  October  28;  In  Old  Ken¬ 
tucky,  November  14;  Thanks  a  Million  (20th 
Century),  November  15. 

FIRST  DIVISION 

False  Pretenses,  November  19-20. 

COLUMBIA 

She  Couldn’t  Take  It,  November  1-7. 

Western  Frontier,  November  14-16;  Guard 
that  Girl,  November  15-18. 


PARAMOUNT 

Little  America,  November  1-7. 

Ship  Cafe,  November  8-14. 

WARNERS 

Moonlight  on  the  Prairie,  November  8. 
Frisco  Kid,  November  28. 

I  Found  Stella  Parish,  November  8. 


YES,  SIR:- 

Winter  will  soon  be  with  us 
again. 

When  the  temperature  goes 
down  to  zero  and  stays  there — 

When  the  snow  makes  roads 
almost  impassable  —  that  is 
when  a  good  messenger  serv¬ 
ice  proves  its  worth. 

New  Jersey  Messenger  Serv¬ 
ice  has  proven  it  is  100%  ef¬ 
ficient  through  many  winters. 

It  will  do  so  again  this  year. 

Come  what  may — be  it  snow, 
rain,  sleet  or  floods — We  will 
still  hold  the  record  of 

NEVER  A  MISSOUT 
ALWAYS  ON  TIME 


NEW  JERSEY 

MESSENGER  SERVICE 

250  N.  Juniper  St.  Myer  Adleman 
PHILADELPHIA  Prop. 

Sor.  9355  Loc.  8787  Race  9444 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


Patronize  Oar 
Advertisers  1 

TELL  THEM  "I  SAW 
IT  IN  THE  EXHIBITOR" 


TEN  POINTS.... 

On  Offset  Lithography 


on 

Programs 

Heralds 

Also 

t'ommereial  Work 

• 

SPECIALIZING  IN 

Windoir 
V artls 
Posters 

eon 


1.  To  give  every  job  in  our  shop  personal  and 
prompt  attention  so  that  it  will  suitably  serve 
the  purpose  for  which  it  was  intended. 

2.  To  produce  each  job  as  economically  as 
possible  and  at  the  same  time  make  each  job 
perfect  printing. 

3.  To  keep  our  promises  about  delivery. 

4.  To  always  keep  in  mind  that  printing  is  but  a 

means  to  an  end - that  people  do  not  buy 

printing  but  buy  the  "results”  that  printing  is 
intended  to  produce. 

5.  To  ask  ourselves  "Will  this  job  pay  the  exhibi¬ 
tor?”  “Can  we  suggest  a  better  way?”  "How 
can  we  save  the  exhibitor  money?" 

6.  To  realize  that  some  know  exac  tly  what  they 

want -  and  it  is  our  duty  to  give  it  to  them. 

7.  To  realize  that  some  do  not  know  much  about 
paper  stock,  proper  type  faces,  etc.,  and  it  is 
our  duty  to  give  them  the  very  best  advice  and 
workmanship  that  is  possible  for  our  shop  to 
produce. 

8.  To  study  the  needs  as  well  as  the  wants  of  each 
of  our  regular  customers  so  that  we  may  prove 
as  helpful  to  them  as  is  possible  not  only  in 
producing  good  printing  but  in  developing 
profitable  suggestions  and  ideas  for  them. 

9.  To  make  a  fair  profit  on  every  job  that  goes 

through  our  shop - and  to  accept  no  job  that 

does  not  permit  a  fair  and  reasonable  profit. 

10.  To  make  collections  promptly  so  that  we  may 
discount  our  bills;  thereby  keeping  our  busi¬ 
ness  in  a  healthy  condition,  so  that  our  custom¬ 
ers  will  not  have  to  help  pay  for  some  other 
customer’s  delinquency. 


National  Penn  Printing  Co. 


OSCAR  LIBROS  AL  BLOFSON 

1233  VINE  STREET  • 


SIMON  LIBROS 

PHILADELPHIA 


THE  PHILADELPHIA  EXHIBITOR 


Novl5'35 


31 


Theatres  put  on  an  active  campaign  in  be¬ 
half  of  the  Sunday  movies  cause.  Jack 
Frere,  Colonial,  donated  the  use  of  his 
large  outdoors  advertising  space. 

A  new  heating  and  air  conditioning  unit  is 
being  installed  in  the  Strand  Theatre. 

Thousands  of  paper  collars  were  attached  to 
milk  bottles  to  advertise  South  Sea 
Cruise"  at  the  Colonial. 

Bert  Leighton,  Grand,  created  a  nautical 
atmosphere  for  his  showing  of  “Ship¬ 
mates  Forever.” 

Miss  Madaline  Hoffnagle  spent  several  weeks 
in  Florida.  During  her  absence  Peg  Green- 
awalt  presided  over  the  box  office  of  the 
Grand  Theatre. 

Fred  Rebman,  Grand,  underwent  a  serious 
operation  in  a  Lancaster  Hospital. 

Curt  Spangler,  former  assistant  manager, 
Colonial,  has  entered  the  United  States 
postal  service. 

Ray  O’Connell,  Capitol,  did  nice  business 
with  “Wings  Over  Ethiopia"  and  “Goose 
and  the  Gander”  did  nice  business  on  the 
same  program. 

— H.  B.  K. 


Luzerne  County  split  on  the  Sunday  movie 
issue.  Wilkes-Barre  went  two  to  one, 
Nanticoke  three  to  one,  Pittston  ten  to 
one.  Swoyerville  carried  by  the  record 
vote  of  twenty-four  to  one.  Kingston,  on 
the  other  hand,  lost  out  by  a  margin  of 
two  votes.  Since  West  Pittston  depends 
upon  Pittston  for  its  shows,  the  defeat 
there  was  without  particular  significance. 


BARBARY  COAST.  United  Artists’  production  has  Miriam  Hopkins  deciding  between 
love  (Joel  McCrea)  and  Edward  Robinson. 


Loss  of  Kingston  means  little  due  to  it« 
proximity  to  Wilkes-Barre.  Lower  end  of 
Luzerne  is  hit  by  the  defeat  at  Hazleton 
and  White  Haven. 

Fred  Hermann,  Irving,  plugged  Kirma,  the 
Indian  mystic.  Fred  is  going  to  divide  his 
time  between  the  theatre  and  the  Com¬ 
munity  Welfare  Federation  drive  next 
week. 

Wilkes-Barre  Choral  was  the  special  stag 


attraction  at  the  Capitol  in  connection 
with  “Diamond  Jim."  A1  Cox,  Capitol’s 
hustling  manager,  has  extended  the  mati¬ 
nee  price  to  6  P.  M. 

Joe  Elicker,  Penn,  covered  the  entire  anthra¬ 
cite  field  in  promoting  Major  Bowes  Ama¬ 
teurs. 

George  Bittinger,  Kingston,  did  a  great  job 
on  the  Hallowe’en  celebration  on  the  West 
Side.  McS. 


1  FOUND  STELLA  PARISH.  Kay  Francis,  Paul  Lukas  and  lan  Hunter  are  current  in 
the  Warner  picture. 


Quality  Products 


Friendly  Guarantees  at 


CLEM'S  independent  Theatre  Supply  House 

Everything  from  the  Street  to  the  Screen ! 

1224  VINE  STREET  PHILADELPHIA,  PA. 


Booked  by  Comerford9  Warner ,  Loeir.  Sablosky  and  Sehine  Theatres! 
ACTUAL  RACES!  •  SEE  THIS  SURE-FIRE  BUSINESS  BUILDER  TODAY ! 


Quality  Premium  Distributors  inc. 


44  Serviny  Exhibitors  From  Coast  to  Coast  " 

HOME  OFFICE:  1305  VINE  STREET,  PHILADELPHIA,  PA. 

In  Association  with  CHARLIE  KLAMi 


32 


Novl5'35 


THE  PHILADELPHIA  EXHIBITOR 


READY 

REFERENCE 

EACH  COMPANY  LISTED  IS  AN 
AUTHORITY  IN  ITS  FIELD  AND 
IS  RELIABLE  AND  TRUSTWORTHY 


ACCOUNTANT  (Theatre  Spec.) 

EDWIN  R.  HARRIS 

CERTIFIED  PUBLIC  ACCOUNTANT 

Denckla  Bldg.,  Philadelphia 

Specializing  in  Theatre  Bookkeeping.  Profit  and  Loss 
Statements  and  State  and  Federal  Tax  Returns 
for  more  than  19  years 

THE  SMALL  MONTHLY  SUM  WILL  SURPRISE  YOU 


AIR  CONDITIONING 


ARCHITECT 

DAVID  SUPOWITZ 

Theatre  Architect 

Remodeling  anti  Rebuilding 

246  S.  15th  STREET 

Pennypacker  2291 

CARPETS 

CARPETS 

for  theatres 

Special  designs  and  colors  in  dur¬ 
able  grades.  Estimates  gladly  submitted. 

HARDWICK  &  MAGEE  CO. 

1220  Market  Street,  Philadelphia 

DRAPERIES 

The  Larger  and  Greater — 

NOVELTY  SCENIC  STUDIOS 

- INC. - 

INTERIOR  DECORATIONS  :  DRAPERIES 

SCENERY  !  ACCOUSTICAL  TREATMENTS  :  RIGGING 

318-320  W.  48th  St.  New  York,  N.  Y. 


Warner  service  men  were  certainly  making 
strong  bids  for  that  one  week  vacation 
with  pay  offer  for  selling  the  most  tickets 
for  "A  Mid  summer  Night’s  Dream,"  but 
the  boys  of  the  Aldine  had  even  more  to 
think  about.  Seven  of  them,  Albert  Kis- 
sellman,  John  Leach,  Darius  McDowell, 
Tom  Chambers,  William  Harrison,  Harlan 
Slattery  and  Stanley  Zebrowski,  were 
slated  for  usher  and  door  service  and  all 
had  to  be  given  special  training. 

Bill  Hill,  Arcadia,  Lew  Black’s  assistant,  was 
making  a  strong  bid  on  ticket  sales.  W.  R. 
McClintock,  assistant  manager,  was  also 
making  a  strong  bid. 

“Art”  Cohn,  manager,  Queen,  had  a  drug 
store  automobile  giveaway  announced 
from  his  stage. 

Joe  DeFiore  is  back  from  his  western  trip. 

N.  V.  Nai  handled  the  job  O.K.  while  he 
was  away.  Joe  found  business  pretty  good 
in  the  west. 

“Morty”  Levine,  Opera  House  manager,  is 
making  a  lot  of  warm  personal  friends 
about  the  city. 

G.  Earle  Finney,  Savoy,  is  mighty  glad  War¬ 
ner  Bros,  have  given  him  a  new  carpet  for 
the  house.  Finney  is  showing  a  large  fly¬ 
ing  attraction  banner  from  bis  third  floor 
window. 

“Art”  Cohn,  who  told  me  when  he  first  came 
to  town  he  was  having  some  stomach 
trouble,  must  be  on  the  road  to  recovery. 
He  told  me  he  enjoyed  a  home  cooked  spa¬ 
ghetti  dinner  with  some  "red  ink"  the 
other  night.  Cohen  had  the  “goofy”  mir¬ 
ror  working  in  his  lobby  for  the  "Rain¬ 
maker."  With  "Transatlantic  Tunnel,” 
“Th  ree  Musketeers,"  "The  Melody 
Lingers"  booked  in  a  row,  he  ought  to  be 
sitting  pretty  for  awhile. 

Edward  Shellback,  protegee  of  Leon  Teb- 
bins,  is  being  broken  in  as  an  usher  at  the 
Queen. 

Ben  Schindler,  manager.  Avenue,  and  his 
assistant,  bad  a  Hallowe’en  party  for  his 
Young  Timers,  with  Parke  Weaver,  his 
assistant. 

Paul  D.  Goldblatt  was  elected  president  of 
the  Topkis  Bros.  Co.,  succeeding  Abraham 
Topkis.  Oscar  Ginns  was  elected  secre¬ 
tary. 

Spied  Jimmy  Ollwell,  genial  handy  man  of 
the  Rialto  pushing  publicity  copy. 

Roscoe  Drissoll,  Loew  manager,  put  on  a 
midnight  matinee  before  Armistice  holi¬ 
day. 

Stanley  Company  of  Wilmington  lost  its  suit 
against  John  Anderson,  a  former  con¬ 
stable,  asking  for  a  correction  of  an  order 
of  distribution  of  the  proceeds  of  a  con¬ 
stable  sale.  Chief  Justice  Layton  in 
Superior  Court  ruled  in  an  opinion  he 
handed  down. 

North  East  Theatre,  North  East,  Cecil  County, 
Md.,  was  sold  recently  at  the  Elkton  Court¬ 
house  at  an  assignee’s  sale  to  John  M. 
Smith,  Hance’s  Point,  Md.,  and  Philadel¬ 
phia,  for  $  I  4,800.  Joshua  Clayton,  as¬ 
signee,  sold  the  property  which  was 
owned  by  J.  Albert  Roney,  North  East. 

— T.  C.  W. 


_ FUEL  OIL _ 

NATIONAL  PETROLEUM  PRODUCTS  CO. 

•  FUEL  OIL  • 

Sells  for  Less — Because  It  Costs  Us  Less  to  Sell 

4007-9-11  LUDLOW  STREET 

Phone:  Bar  4788 — West  1949 


INTERIOR  DECORATORS 

Theatrical 
Decorating 

OUR  SPECIALTY 
Phone 

Rlttenhouie  7828 
2315  Walnut  St. 

Philadelphia 


J,  SEIDMAN _ : _ : _ : _ D.  BRODSKY 

Paramount  Qecorating  Qo.,  |nc. 

STAGE  SETTINGS  :  DRAPERIES 

CARPETS  :  PAINTING  AND  DECORATING 

31  1  North  13th  Street  Philadelphia,  Pa. 


LIGHTING  FIXTURES 


VOIGT 


ISEff/ 

DECORATIVE  LIGHTING 

FOR  YOUR  IHEATRt 

DRINKING  FOUNTAINS  DIRECTION  SIGNS 


I2™£r  Montqomery  Ave.  Phila.Pa, 


OFFICE  EQUIPMENT 


ADDING  MACHINES  $22# 

Backed  by  a  One  Year  Guarantee 


zt  In  «  — 

50% 


SAVINGS  on 


MIMEOGRAPHS.  MULTIGRAPHS. 
TYPEWRITERS,  ADDRESSOGRAPHS, 
CHECK  WRITERS,  KARDEX 


Business  Machinery  Co.,  909  Walnut  St.,  Phlia. 


_ PREMIUMS _ 

-Sweepstakes!”  Oifts! 
Magic  Kid  haines! 

All  the  BUS  HITS  Come  from 

QUALITY  PREMIUM  DIST.,  Inc. 

1305  Vine  Street  -  Philadelphia,  Pa. 

SAFETY  CONTROL 


MORE  IN  CONSTANT  USE 
THAN  ALL  OTHER  SAFETY 
DEVICES  COMBINED... 


Tell  Our  Advertisers 

“/  saw  it  in 

THE  EXHIBITOR”! 


THE  PHILADELPHIA  EXHIBITOR 


Novl5'35 


33 


THREE  FROM  UNIVERSAL.  Irene  Dunne,  In  “Magnificent  Obsession”;  a  shot  from 
“Three  Kids  and  a  Queen”  and  Sally  Eilers  in  “Remember  Last  Night?”  are  seen. 


Hallowe’en  party  in  State  drew  a  big  attend¬ 
ance,  with  many  novelties  on  program. 

Loew’s  has  been  reseated. 

Arcadia  is  changing  program  six  days  a 
week. 

Dwight  Van  Meter,  Astor,  was  chairman  of 
the  local  committee  in  support  of  Sunday 
movies’  legalization. 

Embassy  conducted  a  radio  show,  through  a 
tieup  with  a  large  Reading  dealer,  and  got 
the  benefit  of  much  publicity. 

State  scored  with  a  return  of  "Curly  Top." 

Embassy  offered,  through  tie-up  with  pro¬ 
fessional  studio,  free  photographs. 

Palace  Theatre,  Topton,  gave  use  of  its  audi¬ 
torium  to  American  Legion  for  Armistice 
Day. 

Socialites  and  Republicans  rented  big  Capitol 
Theatre,  idle  at  present,  for  political  rallies 
on  separate  nights. 

Reading,  as  was  expected,  rolled  up  a  big 
majority,  over  5,000  for  Sunday  movies. 
Union  organizations,  projectionists’  and 
theatre  workers’  plus  their  central  group, 
the  Federated  Trades  Council  of  Reading, 
endorsed  Sunday  pictures. 

A  unique  ally  of  the  Sunday  presentations  in 
Reading  was  a  report  by  safety  and  high¬ 
way  accident  prevention  organizations  in 
Reading  that  fewer  accidents  and  auto¬ 
mobile  smashups  occur  in  Reading  or 
nearby  on  Sunday  nights  with  theatres 
open.  First  presentations  under  the  new 
law,  permitting  opening  of  theatres  Sun¬ 


day  afternoons  as  well  as  Sunday  nights, 
will  be  on  Sunday,  November  I  7.  Many  of 
the  welfare  and  veterans’  organizations 
that  received  a  portion  of  the  collections 
at  Sunday  evening  benefit  shows  here  in 
recent  years  lined  up  in  support.  Their 
position,  until  they  made  their  announce¬ 
ment  had  been  uncertain,  as  legal  Sunday 
movies,  it  was  understood,  would  mean 
the  end  of  benefit  shows  and  the  1 0  per 
cent  distribution  to  the  veterans’  and  wel¬ 
fare  organizations.  In  Lebanon,  Potts- 
town,  and  two  Lebanon  county  towns,  one 
of  the  latter,  Newmanstown,  a  district  now 
without  a  theatre,  but  planning  to  open 
one,  the  Sunday  opening  proposal  was  de¬ 
feated.  Myerstown  was  the  other. 

— T.  R.  H. 


J.  M.  Brennan,  RKO,  promoted  an  amateur 
radio  contest  for  the  Capitol  Theatre  that 
attracted  wide  attention  and  proved  big 
box  office. 

Three  day  programs  at  Lincoln  Theatre  re¬ 
places  week  stand. 

Auction  Night  at  the  Broad  Theatre  has 
caught  on  strongly. 

A  tax  on  amusements,  tobacco,  radio,  and 
luxury  articles  is  proposed  by  Republican 
Party  leaders  now  that  the  two  per  cen' 
sales  tax  has  been  repealed  in  New  Jersey. 
Allied  Theatre  Owners  plan  to  combat 
enactment. 

— F.  M. 


THREE  COMING.  “Fighting  Youth,”  with  Charles  Farrell,  Andy  Devine,  June  Martel; 
Charles  Bickford,  playing  with  a  lion  in  “East  of  Java”  and  a  shot  from  “Remember  Last 
Night?”  are  seen. 


SUPPLIES 


THEATRE  EQUIPMENT 

New  -  Used  -  KcbuiU 


Projectors,  Screens, 
Soundheads,  Amplifiers, 
Chairs,  Portable  Projectors, 
Arc  Lamps,  Rectifiers 
and  Generators. 

IIKI’.tIUlM;  AT  l.OWINT  MATHS 


S.  O.  S.  CORP.,  1600  Broadway,  New  York 


S.O.S.  Buys  Equipment  at  Highest  Prices 


THEATRE  EQUIPMENT 


"4  -STAR"  SERVICE/ 

★  Equipment  of  Known  Quality  Backed  by 
a  Guarantee  of  Satisfaction. 

★  Service  from  a  Local  Branch  by  Men  you 
Know  and  Trust. 

★  Priced  with  the  Benefit  of  the  Mass  Pur¬ 
chasing  Power  of  a  National  Organization. 

★  Guaranteed  by  all  of  the  National  Re¬ 
sources  of  a  National  Institution. 


National  Theatre  Supply  Company 


^  Offices  in  au 

FFIINCIFAL  ClTlII  J 

THERE'S  A 

(■  NATIONAL  Ifl 

|fl  LSJM  (y 

— AND  A 

STORE  NEAR  J 

i.  MAN  YOU 

YOU— 

KNOW 

9 

Official  Letter 
Service  to  the 
Motion  Picture 
Industry 

Accurate  List 
of  all  Theatres 
and  Executives 

Mimeographing 
Multigraphing 
l’uhlic  Stenography 

Addressing  -  Folding 
Enclosing  -  Mailing 

Advertising 

Publicity 

Printing 

GERALDINE  S.  PORTER 

Advertising  and  Letter  Service 

5927  Carpenter  Street 

Bell:  GRAnite  5927 

The  smart  theatre  owner  will  find  listed 
here  numerous  services  which  will 
interest  him  during  the  successful 
operation  of  his  showhouse.  Each  com¬ 
pany  is  an  authority  in  its  field  and 
through  long  experience  has  proved 
reliable  and  trustworthy. 

Tell  Our  Advertisers 
You  Sa  w  It  In 

The  Philadelphia 
Exhibitor 


34 


Novl5'35 


THE  PHILADELPHIA  EXHIBITOR 


BETTER  MANAGEMENT 


Tested  ideas  .  .  .  Suc¬ 

cessful  merchandising  .  .  . 
Stunts  that  are  proven. 


Goldberg  Directs'Dream" 
In  Wilmington  Showing 


Warner  Brothers  threw  its  force 
into  a  steamroller  pace  in  Wil  mington 
to  put  over  ‘‘Midsummer  Night’s 
Dream,”  at  top  prices,  at  the  Play¬ 
house,  in  a  big  way  for  the  three-day, 
five-performance  engagement  begin¬ 
ning  November  I  4. 

Harry  Goldberg  came  down  from  Philadel¬ 
phia  to  handle  the  arrangements  and  soon 
had  a  new  U.  R.  C.  sound  system  in  the  Play¬ 
house  and  a  ticket  selling  and  promotion 
campaign.  Goldberg  appeared  before  organ¬ 
izations,  literary  groups,  school  groups,  any¬ 
where  Shakespeare  might  be  of  interest. 
Hundreds  of  letters,  heralds  and  telephone 
calls  went  out.  Offers  of  a  week’s  vacation 
for  the  service  man  or  woman  who  sold  the 
most  tickets  had  the  uniformed  stepping 
Earle  G.  Finney  and  Lew  Black,  the  only  tw  > 
native  managers  were  told  to  line  up  thei 
friends.  Forces  of  each  of  the  theatres  were 
concentrated  on  pushing  the  show,  with  elab¬ 
orate  lobby  layouts.  Theatre  was  rented 
for  the  showing,  and  plans  called  for  the 
Aldine  service  outfit  handling  the  job.  Night 
of  November  7  Goldberg  gave  a  radio  talk 
over  WDEL.  He  or  somebody  contacted 
Gayle  P.  Hoskins,  president,  Drama  League 
for  a  statement.  Regional  Manager  A.  J 
Vanni  and  district  manager  Callow  spent  a 
lot  of  time  in  the  city  directing  activities. 
Bill  McGowan  was  looking  after  the  box 
office  orders. 

"Tailspin  Tommy" 

Harrisburg 

Determined  to  get  as  many  children  as 
possible  to  see  the  opening  chapter  of  his 
new  serial,  "Tailspin  Tommy  in  the  Great 
Air  Mystery,"  at  the  Victoria  Theatre,  Har¬ 
risburg,  Manager  Jerry  Wollaston  offered  the 
youngsters  a  number  of  attractive  induce¬ 
ments. 

Chief  among  these  were  three  free  air¬ 
plane  rides.  The  lucky  children  were  chosen 
through  drawings  on  the  stage.  Beneath  th - 
comic  strip  in  the  "Telegraph”  every  Satur¬ 
day  during  the  entire  engagement  of  the 
serial  there  will  appear  across  the  entire 
eight-column  width  of  the  strip  a  Victoria 
ad  on  the  film. 

Carriers  of  the  "Telegraph"  newspapers 
and  members  of  the  nattily  uniformed  Mid¬ 
way  Drum  and  Bugle  Corps  of  Enola  wer’ 
the  guests  of  Manager  Wollaston  at  the  open¬ 
ing  of  the  serial. 

Saturday  before  arrival  of  the  "Tailspin 
Tommy"  serial  Jerry  gave  "Tailspin  Tommy" 
club  buttons  to  first  thousand  kids  in  line  at 
box  office. 


New  Delaware  Charters 

Pieadilly  Amusement  Enterprises,  Inc.  Operate  musi¬ 
cals,  operettas,  broadcasting,  motion  pictures  and  enter¬ 
tainments  of  all  kinds. 

Selznick  International  Pictures,  Inc.  Deal  in  motion 
pictures  of  all  kind.  $2,600. 

Cambridge  Amusement  Enterprises,  Inc.  Furnish  en¬ 
tertainment  of  all  kinds. 

Lincoln  Distributing  Corporation.  Deal  in  motion 
pictures  and  etc.  22,000  shares.  No  par  value. 

Lincoln  Pictures  Corporation.  Deal  in  motion  pictures 
and  etc.  1,000  shares. 

Individual  Pictures  Distributors.  Motion  pictures  and 
etc.  1,000  shares. 

Universal  Productions,  fnc.  Motion  picture  business. 
100  shares,  no  par  value. 


TRAVELS.  Eddie  Sherman,  live- 
wire  vaudeville  booker,  went  on  trip 
to  Indianapolis,  Chicago,  Detroit, 
Dayton,  Cleveland,  Pittsburgh,  to 
look  at  acts  for  the  houses  he 
books.  He  says  that  the  dearth  of 
vaudeville  houses  in  the  metropoli¬ 
tan  area  caused  him  to  travel 
elsewhere  for  material. 


"Crusades" 

Harrisburg 

Several  days  prior  to  opening  and  showing 
of  "The  Crusades"  at  the  Colonial  Theatre, 
Harrisburg,  acting  manager  Whit  Church 
had  a  tie-up  with  the  city’s  most  exclusive 
store  in  which  an  attractive  display  of  brace¬ 
lets,  pins,  necklaces  and  earrings,  "suggested 
by  jewelry  worn  by  Henry  Wilcoxon  and 
Loretta  Young”  was  exhibited  in  a  lobby 
showcase  of  the  store. 


“SHIPMATES  FOREVER.”  Astor 
Theatre,  Reading,  had  this  bally  for 
the  Warner  production  in  line  with 
a  big  campaign. 


Savar  Progresses  Fast 

That  theatre  construction  need  not 
be  a  headache  for  the  Owner  is  being 
demonstrated  in  the  construction  of  the 
new  Savar  Theatre  now  being  erected 
in  Camden  for  the  Savar  Amusement 
Company.  Awarded  at  a  price  10% 
less,  not  more,  than  the  architect’s  esti¬ 
mate  on  September  26,  1935,  to  a  reli¬ 
able  builder,  it  is  almost  ready  for  the 
roof  which  will  be  applied  as  the  walls 
are  being  laid  up.  At  the  present  rate 
of  progress  the  scheduled  completion 
date  of  April  7  will  be  moved  forward 
at  least  a  month. 

Theatre  is  to  be  a  distinct  departure 
in  theatre  design.  Modern  in  the  truest 
interpretation  of  that  much  abused  term, 
its  design  being  more  functional  than 
ornamental  and  involving  a  most  ex¬ 
haustive  study  of  the  economics  of  con¬ 
struction  and  operation.  Worked  out 
on  the  theory  that  the  show  is  of  para¬ 
mount  importance  expenditures  for  use¬ 
less  and  meaningless  ornament  have 
been  avoided,  no  expense,  however,  has 
been  too  great  for  the  mechanics  neces¬ 
sary  to  put  the  show  on. 

As  this  will  be  the  largest  theatre  de¬ 
signed  and  equipped  for  all  kinds  of 
entertainment  in  this  section  since  the 
start  of  the  depression,  its  progress  and 
completion  will  be  followed  by  the  the¬ 
atre  fraternity  with  considerable  inter¬ 
est. 


Big  Reading  Pass 

Wilmer  and  Vincent’s  State  Theatre,  Read¬ 
ing,  got  out  what  it  called  the  biggest  pass 
in  Reading,  with  manager  Alvin  Hosteler 
signing  it.  This  was  exchanged  at  the  box 
office  for  a  ticket  in  connection  with  “Dante’s 
Inferno."  The  pass  measured  28  inches  long 
by  22  inches  high  and  made  quite  a  hit.  In 
addition,  a  circular  on  1  2  reasons  why  the 
picture  should  be  seen,  quoting  various  opin¬ 
ions,  was  distributed. 

Another  Reading  house,  the  Embassy  The¬ 
atre,  had  a  radio  tieup  whereby  a  drawing  for 
an  all-wave  console  radio  attracted  a  capac¬ 
ity  crowd.  Dealer  contributed  the  radio  and 
house  benefitted. 


Popeye  Clubs 

Monty  Salmon,  Quaker  Theatres  Corpora¬ 
tion,  announces  that  strong  Popeye  Clubs 
have  been  organized  at  the  Tower,  Roose¬ 
velt  and  Nixon  Theatres.  After  a  member 
pays  ten  times,  he  is  admitted  once  free,  via 
the  card  punch  method.  Short  talks  are 
given  the  children  on  various  subjects  in 
addition  to  the  program.  Popeye  costumes 
are  given  away  with  Popeye  dolls,  with  a 
Popeye  cartoon  and  a  special  song. 

A  tieup  with  the  P.  R.  T.  Scotch  High¬ 
landers’  Band,  a  regular  organization,  re¬ 
sulted  in  a  parade  for  “Bonnie  Scotland, 
with  the  theatre  employing  two  Scotchmen 
of  fine  physique,  dressed  in  Scotch  costumes. 
The  stunt  attracted  attention  as  the  group 
marched  through  the  streets. 


Novl5'35  pg.  35 


JOHNNY  MACK  BROWN  — ■  handsome  leading  man 

opposite  Mae  West,  Mary  Pickford,  Sally  Eilers,  Ruth  Chatterton, 
Jean  Muir  and  others  in  numerous  major  releases  — i  who  is  cur¬ 
rently  rising  to  new  heights  in  a  series  of  eight  class  productions* 


Not  Western  Pictures,  but  action  stories  laid  in  a  Western  locale  . . .  West¬ 
ern  Songs,  Comedy,  Love  Interest,  Featured  Players  and  Believable 
Stories,  shot  against  the  high  Sierras  . . .  Nature’s  unapproachable  setting. 


THE  TYPE  OF  STORIES  AND  PRODUCTIONS  THAT  MADE  GEORGE  O'BRIEN  BOX  OFFICE! 


Distributed  by  MASTERPIECE  FILM  ATTRACTIONS,  Inc.— L.  KORSON,  President 


36 


Novl5'35 


THE  PHILADELPHIA  EXHIBITOR 


"Shipmates  Forever" 
Scores  in  Reading  Selling 

Dwight  Van  Meter,  Astor  Theatre, 
Reading,  certainly  sold  "Shipmates 
Forever.  ” 

Here  are  some  campaign  highlights  as  out¬ 
lined  by  Van  Meter : 

Inasmuch  as  the  picture  opened  the  day  before 
National  Navy  Day,  entire  campaign  was  planned  to 
tie  in.  Naval  Association  of  Reading  was  contacted. 
Campaign  was  started  one  week  in  advance  of  play- 
date  with  a  special  lobby  display  furnished  by  the  Naval  ^ 
Association,  Junior  Nautical  Boys’  Club,  Junior  Naval 
Boys  and  Girls,  Veterans  of  Foreign  Wars  and  the 
American  Legion.  Lobby  was  decorated  with  bunting, 
ship’s  colors,  signal  flags,  miniature  lif'e-preservers, 
nautical  knot  boards,  war  helmets,  shells,  bayonets, 
etc.  A  large  ship’s  bow  measuring  9  feet  high,  12  feet 
wide  and  16  feet  long  was  placed  in  the  center  of  the 
lobby  (this  was  furnished  by  the  Naval  Association). 

The  entire  service  staff  were  uniformed  in  regulation 
sailor  outfits.  A  battleship  measuring  30  feet  in 
length  by  12  feet  high  was  constructed  on  the  trailer 
and  was  used  as  a  ballyhoo  for  the  picture  one  week 
in  advance  of  playdate  and  during  current  run. 

Sunday  prior  to  picture  opening  the  Elks  held  their 
annual  field  day  activities  for  the  benefit  of  Reading’s 
crippled  children.  This  affair  was  held  at  the  County 
Fair  grounds  and  attracted  a  crowd  of  8000  people. 
Battleship  float,  was  taken  to  the  fair  grounds  and 
driven  around  the  race  track  in  view  of  all  spectators 
at  the  height  of  the  program. 

Following  the  above  stunt  the  float  was  displayed  to 
5000  fans  attending  local  professional  football  game. 

Monday,  Tuesday,  Wednesday  and  Thursday  prior  to 
picture  opening  the  float  was  used  as  a  street  ballyhoo. 

Friday  evening  (opening  day  of  picture)  the  local 
Nautical  Boys  and  Girls  Club  paraded  through  down¬ 
town  streets  lead  by  our  battleship  float  with  drum 
and  bugle  corps. 

Saturday  (second  day  of  picture  run)  the  float  was 
stationed  in  front  of  the  local  Navy  Day  headquarters 
in  City  Square.  Members  of  the  Nautical  Boys  Bugle 
Corps  were  stationed  on  the  float  to  sound  bugle  calls, 
which  attracted  considerable  attention  to  the  float. 

From  the  City  Square,  the  float  was  moved  to  the 
Albright  College  football  stadium  and  was  stationed  in 
the  center  of  the  field  during  the  intermission  at  the 
half  of  their  game. 

Tuesday  evening  during  run,  the  Junior  Naval  Asso¬ 
ciation  paraded  with  75  boys  and  girls  in  nautical  uni¬ 
form  lead  by  our  float  and  a  35-piece  drum  and  bugle 
corp.  The  drum  and  bugle  corp  appeared  on  the  stage 
at  the  9  o’clock  show  and  presented  a  ten  minute 
concert,  of  color  calls. 

During  the  entire  week  in  advance  of  playdate,  a 
special  prologue  was  presented  before  the  showing  of 
the  regular  talking  trailer.  This  prologue  consisted  of 
the  orchestra  playing  “Anchors  A  weigh”  followed  bv 
a  bugler  spotted  on  the  apron  who  played  color  calls, 
then  a  flash  pot  was  set  off  in  the  foots  and  the  trailer 
was  projected  to  the  audience  with  the  opening  frames 
getting  an  unusual  effect  through  the  smoke  issuing 
from  the  flash. 


“Melody  Lingers  On" 

Philadelphia 

Radio  publicity  and  window  displays 
played  the  major  roles  in  the  exploitation 
campaign  arranged  by  publicity  chief  Charles 
Perry,  Aldine  Theatre,  for  the  world  pre¬ 
miere  of  ‘‘The  Melody  Lingers  On.” 

All  local  and  suburban  newspapers  played 
up  the  engagement  with  advance  and  feature 
stories,  and  used  plenty  of  art  on  the  stars 
in  the  film.  A  few  days  in  advance  of  the 
opening  all  local  radio  stations  participated 
in  the  campaign  and  literally  filled  the  air 
with  plugs  on  the  premiere  of  “The  Melody 
Lingers  On.” 

Tie-ups  were  effected  with  leading  mer¬ 
chants  in  which  the  picture  received  effective 
publicity. 

Window  displays,  each  giving  the  picture 
generous  breaks,  were  put  over. 

The  theatre  s  special  mailing  list  covered 
more  than  10,000  selected  names,  taken 
from  the  list  of  subscribers  and  actual  ticket 
buyers  and  patrons  at  the  Philadelphia  Sym¬ 
phony,  Grand  Opera,  Ballet  Russe  and  The¬ 
atre  Guild  productions. 


Runnemede  Bally 

To  plug  its  Sunday  shows,  the  Runnemede 
Theatre,  R  unnemede,  N.  J.,  took  big  space  in 
dailies,  tied  up  with  a  free  bus  ride  for  the 
entire  family,  with  the  people  invited  to 
patronize  the  house.  A  stage  show  was  an¬ 
other  attraction. _ 

"Mutiny" 

Harrisburg 

After  a  crowd  estimated  at  more  than 
100,000  had  seen  Sam  Gilman’s  booth  for  an 
exclusive  display  of  motion  picture  advertis¬ 
ing,  much  of  which  was  devoted  to  exploi¬ 
tation  of  “Mutiny  on  the  Bounty,”  at  the 
State  Farm  Show  Building,  Harrisburg,  dur¬ 
ing  “The  Patriot”  and  “The  Evening  News” 
Progress  Exposition,  a  campaign  was  started 
in  earnest  by  Manager  Gilman  and  his  assist¬ 
ant,  Bob  Etchberger,  for  opening  of  the  pic¬ 
ture  at  Loew’s  Regent  Theatre,  Harrisburg, 
th  ree  weeks  later. 


The  town  was  covered  with  press  book 
Wanted  for  Mutiny”  signs  two  weeks  prior 
to  opening.  An  immense  wall  banner  was 
displayed  during  the  same  period  on  a  build¬ 
ing  opposite  the  entrance  to  the  Pennsylvania 
Railroad  Station.  With  artificial  apple  blos¬ 
soms  inserted  in  them,  500  heralds  were  dis¬ 
tributed.  In  tie-up  with  “Liberty,”  cards 
be  aring  the  cartoon,  “It’s  True,”  on 
“Mutiny  on  the  Bounty,”  were  inserted  in 
every  Liberty  Magazine  delivered  in  the  city 
and  vicinity. 


Joe  Conway  Again 

Joe  Conway,  internationally  known  show¬ 
man,  arranged  for  Colonel  Dudley  to  appear 
at  the  Egyptian  Theatre,  Bala-Cynwyd.  Col¬ 
onel  Dudley  is  a  trained  dog  who  won  hon¬ 
ors  at  the  Chicago  fair. 

Manager  Conway  travels  far  and  wide  to 
get  oddities  for  his  special  kiddie  shows. 


Peoples 

Choice/ 

Less  backaches  for 

YOUR  PATRONS 

mean  less  headaches 

for  you. 

That,s  why  leading 
local  showmen  have 
bought  .  .  . 

Irwin  Theatre  Chairs 

FOR  THESE  LEADING  LOCAL  THEATRES: 

CASINO,  Philadelphia  STRAND,  Lancaster 

CLIFTON,  Clifton  Heights  BAND  BOX,  Philadelphia 

GEM,  Philadelphia  HOWARD,  Philadelphia 

LITITZ,  Lititz,  Pa.  56th  ST.,  Philadelphia 

MOOSE,  Elizabethtown,  Pa.  DORIS,  Philadelphia 

There’s  no  accident  in  Irwin  Supremacy.  Twenty-five  years  of  seating  experi¬ 
ence,  specialized  theatre  Engineering,  modern  Factory  Facilities  and  Service 
by  a  National  Organization  with  28  branches,  is  their  best  proof  of  Quality, 
Comfort,  Long  Life  and  Patron  Acceptance. 


Manufact'd  by  IRWIN  SEATING  COMPANY,  Grand  Rapids,  Mich. 


SOLD  AND  SERVICED  BY  ALL  BRANCHES  OF 

NATIONAL  THEATRE  SUPPLY  COMPANY 


THE  PHILADELPHIA  EXHIBITOR 


Novl5’35 


37 


A  MIDSUMMER 
NIGHT'S  DREAM 


INEY  •  JOE  E.  BROWN 
:k  POWELL 

.  S  JQfU  •  ilLVI k  OE  HAVII1AND 
•  i.MIA  LOUiSE*  FBAUK  M  HUGH 


POSTERS 


DISPLAYS 


ALD 


mNERS 

OGRAM 

NOVELTIES 


HOTO 


COMPLETE 
NEW  YORK 
BLOCK  POSTER 
CAMPAIGN 
AVAILABLE 
TO  YOU!  .  ■  ■ 


v  r  ^  T— - ^ 

ENLARGEMENTS  FOR  LOBBY  FRAMES 


THEATRE  poucy  AND  LOCAL  ANGLES 


'  MIDSUMMER 
Ml  'III  S  l>RI  AM 


THE  PRICES 


JEP  Photo 

A  PRESSBOOK  TO  END  ALL  PRESSBOOKS.  That’s  what  one  wag  said  when  he  saw  this  latest  creation  from  the  Warner  Brothers’ 
pressbook  manufacturing  establishment.  With  an  all  time  high  for  excellence,  such  an  achievement  is  presented  here  in  a  new  manner. 
It  was  decided  to  photograph  the  spiral-bound  work  from  various  angles,  giving  exhibitors  an  eyeful  of  what  the  inside  looked  like.  No 
description  could  adequately  indicate  how  attractive  the  color  work  was.  This  will  give  some  idea  of  what  pains  were  taken  to  make  the 
book  worthy  and  attractive. 


"Mutiny" 

Wilmington 

Roscoe  Drissoll,  manager,  Loew’s  Park¬ 
way,  Wilmington,  pushed  “Mutiny  on  the 
Bounty.”  Starting  three  weeks  in  advance 


with  screen  teasers,  here  are  a  few  things 
he  did:  Window  display  in  the  Delaware 
Power  and  Light  Co.  window  including  large 
colored  pictures  and  stills;  displays  in  stores; 
3,000  bookmarks  in  the  library;  display  in  a 


window  next  to  the  theatre;  large  co-opera¬ 
tive  ads;  2,500  booklets  issued;  schools  and 
educational  groups  contacted;  prevue  for 
select  guests.  George  Shepp,  assistant, 
worked  like  a  trojan  with  him  on  it. 


38 


THE  PHILADELPHIA  EXHIBITOR 


THE  SHORTS  PARADE 


One  reelers  .  .  .  Two  reelers 
.  .  .  Three  reelers  .  .  .  Classi¬ 
fied  alphabetically. 


TWO-REEL 

Comedy 

A  RETURNED  ENGAGEMENT.  RKO — Flash  Comedies. 
18m.  Tom  Kennedy,  Ford  Sterling,  Marjorie  Gateson. 
Moderate  with  the  plot  having  Sterling  as  the  father 
who  wants  to  stop  his  son  from  marrying  a  mani¬ 
curist.  Throw  in  a  house  detective  who  loves  the 
manicurist,  the  triangle  elements,  etc.,  and  the  result 
is  just  fair.  FAIR. 

HAPPY  THO  MARRIED.  RKO — Edgar  Kennedy.  18m. 
Edgar  has  trouble  with  his  in-laws,  picks  up  a  double 
who  is  really  an  actor  while  Edgar  plays  poker  with 
the  gang.  The  double  thrills  the  family,  does  so  well 
that  the  wife  gets  very  close  to  him.  Finally,  this  is 
too  much  for  Edgar  and  he  eventually  gets  rid  of  the 
double  while  the  folks  are  out  camping  with  no  one 
knowing  the  difference.  FAIR. 

HE'S  A  PRINCE.  Fox-Educational — Conant  Comedy. 
16m.  Tom  Howard  and  George  Shelton,  as  owners 
and  principals  in  detective  agency  that  supplies  phoney 
princes  and  the  like  for  society  women  who  want  to 
make  splurge — are  funnier  than  usual.  There  are 
some  good  puns  as  well  as  usual  Howard-Shelton 
slapstick.  Tom  goes  to  party  as  Prince  of  Livonia, 
nearly  gets  assassinated  in  political  plot  directed  at 
real  prince.  GOOD. 

HIS  MARRIAGE  MIXUP.  Columbia — Comedies.  18m. 
Not  very  funny,  except  when  Harry  Langdon  looks 
extremely  dumb.  Langdon  is  about  to  marry.  His 
uncle,  thinking  bride  is  actually  notorious  “ax-mur- 
deress”  at  large,  attempts  to  save  him.  Not  prevent¬ 
ing  the  marriage,  he  tells  bride  Harry  is  insane. 
Along  comes  real  ax-murderess  to  further  confuse 
things.  She  kidnaps  Harry  and  the  uncle,  is  finally 
captured  in  usual  auto  chase  finale.  FAIR. 


LADIES  LOVE  HATS.  Fox-Educational — Star  Person¬ 
ality.  18m.  Ernest  Truex  is  the  star.  The  story 
is  slightly  effeminate  and  limited  appeal  tale  about 
suburbanite  who  loses  bonus  check  with  which  he 
meant  to  buy  wife  a  hat.  He  picks  up  hat  in  rum¬ 
mage  sale — good  hat  actually  belonging  to  town's 
social  lioness.  When  wifey  wears  hat  to  church  she 
is  accused  of  stealing  it.  After  much  timid  and 
unfunny  dialogue,  Truex  clears  up  misunderstanding 
and  has  social  lioness  apologizing  to  his  socially- 
minded  wife.  FAIR. 


LITTLE  SINNERS.  MGM — Our  Gang.  18m.  Usual 
Our  Gang  that  will  appeal  to  those  who  like  these 
comedies.  Spanky  decides  to  go  fishing  instead  of 
going  to  Sunday  School.  All  of  his  playmates  warn 
him  that  he  will  be  sorry  if  he  does.  He  goes  any¬ 
way  but  when  he  gets  into  trouble  with  the  game 
warden;  he  sees  several  negroes  being  baptized  whom 
he  thinks  are  ghosts;  when  there  is  an  eclipse  of  the 
sun  he  decides  that  it  is  better  after  all  to  attend 
Sunday  School.  FAIR. 

THE  LONESOME  TRAILER.  Vitaphone — Big  V.  18m. 
El  Brendel  plays  Chris  Peterson,  a  family  man  and 
ordinary  hard-warking  American  citizen  who  buys  a 
camping  trailer  to  attach  to  the  family  car  so  he 
and  the  family  including  Mrs.  Peterson,  little  Miss 
Peterson  and  little  Mr.  Peterson  with  an  old  dog 
Peterson  can  go  on  a  camping  trip.  The  trailer  is  a 
patented  one  which  has  to  be  cranked  to  enlarge  it 
for  the  family,  but  which  has  a  habit  of  folding  up 
at  inopportune  moments.  Mrs.  Peterson  drives.  Ad¬ 
ventures  include  the  trailer  getting  left  on  a  busy 
city  street  while  Peterson  is  taking  a  bath  inside. 
Winds  up  with  Peterson  sneaking  out  at  night  to  join 
some  friends  at  a  party  and  playing  sleep  walker  and 
falling  into  a  well  when  Mrs.  Peterson  trails  him 
to  the  party  at  a  road  house.  Brendell  fans  should 
like  it.  FAIR. 

OH,  MY  NERVES.  Columbia — Comedies.  17m.  Pretty 
amusing  stuff  about  the  fellow  with  wife,  two  kids 
and  wife's  dumb  saxophone  playing  brother.  Almost 
nuts,  he  takes  advice  of  brother  to  go  to  Florida 
on  fishing  trip.  But  he  finds  family  going  with 

him.  After  almost  drowning  in  stormy  weather  on 
way  there,  they  arrive  and  start  fishing.  But  the 
family  goes  along  in  the  fishing  boat  also.  The  hero 
ends  up  in  the  insane  asylum.  VERY  GOOD. 


THE  TIMID  YOUNG  MAN.  Fox-Educational — Star  Per¬ 
sonality.  19m.  Buster  Keaton.  Just  fair,  clocking 
laughs.  This  has  Buster  as  a  timid  young  man  with 
Lona  Andre  as  the  heroine.  He  is  supposed  to  get 
married,  runs  away,  goes  fishing,  gives  a  dog  jumping 
beans,  tries  to  fish,  etc.  Result  is  a  short  that  isn't  as 
good  as  other  Keaton  entrants.  FAIR. 


November  Awards 

TWO  REEL 
Comedy 

K  iss  the  Bride — Fox-Educational. 

Nurse  to  You - Metro. 

Our  Gang  Follies  of  1936 - Metro. 

Dramatic 

The  Alibi  Racket - Metro. 

The  Perfect  Tribute - Metro. 

March  of  Time - RKO-Radio. 

Musicals 


REG  LAR  KIDS.  Vitaphone — Broadway  Brevities.  17m. 
This  technicolor  subject  has  much  to  commend  it. 
Two  wealthy  youngsters  want  to  help  kids  in  an 
orphan  asylum,  detour  a  troupe  of  regular  performers 
scheduled  to  put  on  a  show  for  a  big  benefit,  with 
the  Meglin  kiddies  substituting  and  scoring.  The  kids 
sing,  dance,  in  ones,  twos,  threes  with  a  grand  en¬ 
semble.  Family  audiences  will  like  this  best,  but  it 
should  have  universal  appeal.  Windup  finds  the 
orphans  getting  plenty  cake  and  ice  cream.  GOOD. 

STARLIT  DAYS  AT  THE  LIDO.  Metro — Musical  Revue. 
20m.  What  would  be  merely  good  musical  short 

with  some  celebrities,  in  black-white — here  becomes 
production  worthy  almost  of  feature  billing,  through 
lavish  use  of  color.  Appearing  are  Henry  Busse’s 
tuneful  orchestra,  Reginald  Denny  as  master  of  cere¬ 
monies,  the  Three  Radio  Rogues,  Francis  Lederer, 
Constance  Bennett,  John  Boles,  Clark  Gable,  and 
others — along  with  beautiful  girls  dressed  in  elabo¬ 
rately  colored  one-piece  bathing  suits.  VERY  GOOD. 


Metropolitan  Nocturne - RKO-Radio. 

Moonlight  and  Melody — Fox-Educational. 

Night  Life - RKO-Radio. 

Trouble  in  Toyland - Vitaphone. 

The  Doorman’s  Opera - Vitaphone. 


Novelty 

Major  Bowes  Amateur  Theatre  of  the  Air 
—RKO. 


Specials 


Camera  Thrills - Universal. 

Going  on  Two - RKO-Radio. 


ONE  REEL 
Color  Cartoon 

Balloon  Land - Celebrity. 

The  Little  Dutch  Plate - Vitaphone. 

Mickey’s  Fire  Brigade — UA-Disney. 

Music  Land - UA-Disney. 

Pluto’s  Judgment  Day - UA-Disney. 

Who  Killed  Cock  Robin? - UA-Disney. 

Color  Novelty 

Popular  Science  No.  1 - Paramount. 

Novelty 

Hermits  of  Crab  Land — RKO. 

How  to  Sleep — Metro. 

March  of  the  Presidents - Paramount. 

Neptune  Mysteries - RKO. 

Voice  of  Experience- — Columbia. 

Color  Travel 

Beautiful  Banff  and  Lake  Louise. 

Color  Musical 

Mediterranean  Songs - WE-First  Division. 

Sport 

Basketball  Technique - Metro. 

Bugles  from  Blue  Grass  Country - RKO- 

Radio. 

Football  Teamwork - Metro. 


Musical 

CHECK  YOUR  SOMBRERO.  Vitaphone — Broadway 

Brevities.  18m.  Armida,  Tito  Coral,  Sunny  O'Dea, 
Claire,  Harris  and  Shannon.  Interesting  musical  with 
a  Spanish  background.  Tito  Coral  sings.  Armida 
dances,  a  trio  dance  team  presents  a  good  number, 
another  trio  sings.  Background  has  Tito  Coral  want¬ 
ing  to  cash  a  check,  which  won't  be  honored.  Fin¬ 
ally,  it  develops  everyone  in  the  place  has  a  check 
from  the  same  gent,  all  n.  g.  While  there  is  nothing 
particularly  striking,  except  some  backgrounds,  it 
will  serve  as  a  musical  interlude. — FAIR. 

TICKETS,  PLEASE.  Vitaphone — Broadway  Brevities. 

21m.  Georgie  Price,  3  Sizzlers.  Georgie  is  the  great 
detective  hired  to  get  two  tickets  to  the  big  game. 
He  disguises  himself  as  a  college  boy,  as  an  alumnus, 
imitates  Eddie  Cantor,  Chevalier,  Al  Jolson,  Jimmy 
Durante,  fails,  then  marries  280  lb.  Bessie  who  had 
two  tickets.  Action  is  typical  until  the  imitations, 
which  are  very  good.  FAIR. 

ONE-REEL 

Color  Cartoon 

MUSICAL  MEMORIES.  Paramount-Fleischer — Color 

Classics.  7m.  An  old  couple  look  at  slides  through 
a  stereopticon  machine,  see  their  offspring  going 
through  life,  with  songs  and  dances.  Color  is  excel¬ 
lent  with  the  third  dimensional  effect  especially 
attractive.  Songs,  music  are  good,  and  the  whole 
thing  is  worthy  of  booking  in  any  spot.  EXCELLENT. 


ON  ICE.  United  Artists-Disney — Mickey  Mouse.  8m. 
Mickey  and  Minnie  are  skating.  Pluto  is  dozing. 
Along  comes  Donald  Duck  to  play  prank  by  tying 
skates  to  Pluto’s  feet.  Near  tragedy  ensues  when 
Donald  Duck,  however,  is  almost  carried  over  falls 
by  wind  sail.  Mickey  saves  him.  Amusement  is  sup¬ 
plied  by  Mickey  showing  off  before  Minnie;  by  Pluto’s 
efforts  to  skate,  and  Donald's  tormenting  him;  and 
by  an  ice  fisherman  who  feeds  tobacco  to  the  fishes 
so  they  can  come  to  surface  to  spit  and  he  can 
hit  them  with  club.  EXCELLENT. 


THREE  ORPHAN  KITTENS.  United  Artists-Disney— 
Silly  Symphony.  9m.  The  three  kittens  come  in 
out  of  snow  storm,  upset  household,  exploring  in 
kitchen  and  parlor,  spilling  pies,  smashing  furni¬ 
ture.  Excellent  color  and  appealing  characterization 
of  kittens  mark  this.  EXCELLENT. 


WHERE  THERE'S  A  WILL.  RKO — Flash  Comedies. 

18m.  Though  Spencer  Charters  struggles  on,  net 
result  is  just  another  two  reel  comedy.  Charters  gets 
back  from  a  party,  has  a  hangover,  drinks  ink  by 
mistake.  Relatives  arrive  when  they  think  he  is 
dying,  start  dividing  the  property,  Charters  gets  well, 
with  a  chase  ending.  SO-SO. 


Color  Musical 

OKEY,  JOSE.  Warner-Vitaphone — Broadway  Brevities. 

18m.  El  Brendel,  Swedish  dialect  comedian,  in 
Mexico,  a  soldier  of  fortune.  Suspected  as  accom¬ 
plice  of  region’s  most  feared  bandit,  he  is  given  choice 
of  death  or  bringing  in  bandit.  Knowing  desperado’s 
weakness  for  blondes,  and  unable  to  obtain  a  blonde 
in  Mexico^  Brendel  poses  as  one,  has  hard  time  resist¬ 
ing  embraces  until  Federals  come,  finally  conks  des¬ 
perate  one  with  bottle.  Color  is  gorgeous  in  Mexican 
outdoor  cafe;  there  is  dancing  and  singing  in  merry 
Mexican  style.  REAL  ENTERTAINMENT. 


Cartoon 

A  HAPPY  FAMILY.  Columbia-Mintz — Krazy  Kat.  7m. 
Krazy  Kat  is  getting  along  swell  in  country  home 
with  wife.  But  Uncle  Egbert  "visits” — and  brings 
family  with  him.  They  proceed — especially  the 
youngsters — to  burn,  smash  and  chop  the  house 
down.  FAIR. 


Adaptable  to  All  Makes  of 
Projectors  and  Lamps 


THE  PHILADELPHIA  EXHIBITOR 


39 


ADVENTURES  OF  POPEYE.  Paramount-Fleischer — 
Popeye.  10m.  The  best  in  a  long  time,  this  shows 
Popeye  stepping  from  Popeye  cartoon  book  to  en¬ 
courage  little  boy,  bested  in  fight  with  bully.  Pop- 
eye  shows  the  boy  past  adventures,  how  he  beat  all 
jungle  animals,  how  he  bested  Bluto — a  compilation 
of  past  exploits,  and  all  due  to  spinach.  Whereupon 
the  little  boy  eats  spinach,  returns  to  the  bully  and 
beats  him  up.  Fleischer  almost  returns  to  old  “Out 
of  Inkwell”  tricks  by  having  boy  in  actual  photog¬ 
raphy,  while  Popeye  is  cartoon.  EXCELLENT. 


ALADDIN’S  LAMP.  Fox-Educational — -Terry  Toon.  6m. 
Adventures  in  a  Oriental  Harem,  with  sinuous  beau¬ 
ties,  enraged  Sultans,  and  huge  eunuchs,  ensue  after 
cat  hero  rubs  lamp  he  has  found.  Amusing  are  genii 
who  appear  at  rubbing  of  lamp — Ed  Wynn,  Bert  Lahr, 
etc.  GOOD. 


FOOTBALL.  Fox-Educational — Terry  Toon.  6m.  Mice 

and  cats  engage  in  gridiron  encounter,  with  the  latter 
using  flying  wedge  to  advantage  with  a  steam  roller 
but  the  mice  family  win.  Like  others  in  this  series, 
this  lacks  distinction,  giving  the  impression  that  if 
more  stress  were  placed  on  guality  than  quantity, 
the  result  would  be  better.  FAIR. 


GOLD  DIGGERS  OF  ’49.  Vitaphone — Looney  Tunes. 

7m.  Passable  cartoon  with  the  hero,  Beans,  striking 
gold,  winning  the  girl  when  her  dad  orders  him  to 
win  back  the  “gold”  stolen  by  the  heavy.  The  “gold” 
turns  out  to  be  a  sandwich.  Not  up  to  the  standard 
of  others  in  this  series,  this  has  a  few  good  moments. 
FAIR. 


JUNE  BRIDES.  Fox-Educational — Terry  Toon.  6m. 

A  couple  of  cats  in  love  become  embroiled  with  the 
farmer,  but  wedding  finally  ensues.  FAIR. 


MAKING  STARS.  Paramount-Fleischer — Betty  Boop. 

8m.  Betty  on  stage  introduces  “stars  of  tomorrow,” 
after  manner  of  Major  Bowes.  The  “stars”  prove  to 
be  babies  of  assorted  talents  and  comicality.  GOOD. 


Musical 

HILLBILLY  LOVE.  Fox-Educational — Song  and  Comedy 
Hit.  10m.  Two  mountaineer  families  hold  a  wed¬ 
ding  feast  for  bride  and  groom  of  respective  families. 
They  serenade  each  other  with  hillbilly  songs.  Frank 
Luther  sings  very  well,  and  songs  are  tuneful.  Others 
in  short  are  Pappy,  Zeke,  and  Ezra;  Frank  Luther; 
Harry  Short;  the  Range  Ramblers;  the  Eight  Seren¬ 
ades.  GOOD. 


WAY  OUT  WEST.  Fox-Educational — Christie. 

Appearing  in  slight  story  with  scene  laid  in  western 
bar-room  are  Cabin  Kids,  Norman  Cordon,  James 
Fox,  the  Range  Ramblers,  the  Eight  Serenaders.  Fea¬ 
tures  are  good  singing  by  Cordon,  and  by  the  Kids, 
who  are  tuneful  and  amusingly  immature.  ENTER¬ 
TAINING. 


WEE  MEN.  Vitaphone — Pepper  Pot.  10m.  Singer’s 
Midgets  are  presented  as  members  of  a  royal  king¬ 
dom.  They  dance,  sing,  etc.,  end  up  with  a  stilt 
number.  Family  audiences  will  like  this  best.  FAIR. 


Color  Novelty 

BOYHOOD.  Pizor-Guest.  8m.  Here  once  again,  an 
Edgar  A.  Guest  poem  has  been  taken  as  a  subject  for 
a  short  that  should  attract  anywhere.  Three  young¬ 
sters  walk  barefooted  in  country  fields,  down  to  the 
swimming  hole.  They  play  games  as  well.  Al  Shayne 
sings  a  song;  Norman  Brokenshire  narrates.  Country 
as  well  as  city  folks.  GOOD. 


Novelty 

BETTER  HOUSING  NEWS  FLASHES,  No.  5.  Pathe 
News.  6m.  An  Eagle  Scout  tells  of  the  petty  things 
about  the  home  which  might  result  in  serious  acci¬ 
dent,  a  brief  survey  of  Hollywood  homes,  the  fascina¬ 
tion  of  open  fireplaces,  and  backyard  playgrounds 
comprise  the  items  of  this  FHA  plug,  which  is  also 
an  attractive  addition  to  a  program.  FINE. 


HAZARDOUS  OCCUPATIONS.  Fox-Adventures  of  a 
Newsreel  Cameraman.  10m.  Plugging  unsung  heroes 
of  industry,  this  shows  bridge  workers,  window  wash¬ 
ers,  in  New  York,  on  St.  Peter’s  dome,  other  spots. 
With  the  excellent  photograph  noted  in  others  of  this 
series,  this  is  an  interesting  number.  INTERESTING. 


PARAMOUNT  PICTORIAL,  No.  3.  Paramount.  10m. 
Particularly  of  interest  is  the  clip  showing  bird  pho¬ 
tographs  taken  by  Albert  M.  Bailey,  Chicago  Museum 
of  Natural  History.  Included  are  unsual  pictures  of 
hawks,  killdeer,  piping  plover.  An  exquisite  camera 


Analysis 

(ED.  NOTE: - The  following  sidelights  on 

the  first  monthly  short  subjects  awards 
should  be  interesting  to  readers.  They  repre¬ 
sent  various  viewpoints  taken  into  considera¬ 
tion  in  judging  the  shorts.) 

Only  1935-1936  releases  reviewed  up  to 
but  not  including  this  issue  were  included 
in  the  monthly  judging.  All  reviews  appear¬ 
ing  on  these  pages  as  well  as  those  reviewed 
next  issue  will  be  included  in  the  judging 
to  be  decided  in  December. 

Weakest  division  evidenced  thus  far  is  that 
of  the  two  reel  comedy.  In  the  musical 
field  some  particularly  bright  entrants  were 
noticed,  with  a  tendency  toward  experiment. 
In  the  two  reel  novelty  department,  the 
Major  Bowes  shorts  started  off  well  but  lately 
have  not  been  so  good.  Because  they  brought 
something  new,  however,  because  the  first 
ones  were  excellent,  they  deserve  praise.  The 
March  of  Time,  still  a  short  though  it  has 
been  handled  as  a  feature,  generally  hits  a 
high  average.  Many,  such  as  the  Dionne 
Quintuplets  "Going  on  Two”  and  the  Chic 
Sale  "Perfect  Tribute"  are  of  feature  selling 
calibre.  Others,  too,  prove  that  outside  of 
the  comedy  field,  it  is  possible  to  turn  out 
two  reels  of  real  entertainment  when  time  is 
taken. 

In  the  single  reel  department,  the  out¬ 
standing  bit  is  still  the  Disney  cartoon 
superiority  over  all  others.  No  Disneys  re¬ 
leased  thus  far  can  be  rated  anything  but 
cheers.  Improvement  is  noted  from  other 
companies,  with  more  expected  since  three 
color  process  will  be  now  available  to  all. 
Celebrity,  an  independent,  has  crashed  into 
the  charmed  circle  for  really  making  a  bet¬ 
ter  product  than  most  of  its  neighbors.  Vita¬ 
phone,  also  high  in  gag  material,  shows  im¬ 
provement. 

Without  a  competitor.  Paramount’s  Popu¬ 
lar  Science  bids  fair  to  stand  high. 

RKO  nature  series,  "Struggle  to  Live,”  de¬ 
serves  tribute  because  it  represents  real 
effort,  with  a  result  that  might  not  be  ap¬ 
preciated  by  everyone  but  which  is  praise¬ 
worthy  nevertheless.  Entrance  of  Robert 
Benchley,  once  again,  into  the  novelty  field, 
is  a  cause  for  rejoicing.  The  Voice  of 
Experience,  which  indicates  that  what  is  sale¬ 
able  in  a  new  form  on  the  radio  also  can  be 
sold  on  the  screen,  brought  a  new  idea  in 
single  reels.  Pete  Smith  is  still  tops. 

The  Fitzpatrick  color  travel  reels,  released 
through  Metro,  are  A- 1 ,  as  are  the  Western 
Electric  Musical  Moods,  released  through 
First  Division. 

Criticisms  and  corrections  from  readers 
are  invijed.  Should  anyone  feel  that  any 
changes  should  be  made  or  additions  be  in¬ 
cluded,  this  department  would  like  to  hear 
about  it.  Address  the  Shorts  Subjects  De¬ 
partment  Editor. 

If  any  recent  shorts  which  may  be  deemed 
excellent  should  not  be  present  here,  the  ex¬ 
hibitor  is  advised  to  wait  to  see  if  next  issue 
will  find  a  review  appearing.  Shorts  are  re¬ 
viewed  in  exchange,  home  office  projection 
rooms,  theatres,  and  on  the  coast.  Attempt  is 
made  to  include  all. 


study  of  reflections  of  Canadian  Rockies  in  crystal 
lakes  is  given.  As  next  in  Song  Makers  of  the  Nation 
serial  are  Lyricist  Tot  Seymour  and  Composer  Vee 
Lawnhurst,  who  collaborated  on  “And  Then  Some,” 
“Accent  on  Youth,”  “No  Other  One.”  TWO-THIRDS 
EXCELLENT,  ONE-THIRD  FAIR. 


PATHE  TOPICS  No.  1.  RKO — Topics.  11m.  Show¬ 

ing  the  U.  S.  Geodetic  Survey  in  action  with  Dr. 
Rockwell  explaining  some  of  his  theories  in  an  idiotic 
manner,  with  shots  of  some  beautiful  mountains  in 
the  Alaskan-Canadian  region,  this  holds  to  the  usual 
topics  standard.  The  Dr.  Rockwell  bit  stands  out. 
FAIR. 


SPRING  NIGHT.  Paramount — Variety.  10m.  While  the 
interpretive  dancing  may  be  too  much,  the  general 
novelty  and  sexiness  of  this  will  surprise  and  please 
most  audiences.  Described  as  a  “ballet  in  picture 
form"  it  pantominically  shows  young  lonely  girl  on 
spring  night,  wandering  into  woods,  examining  statue 
of  Pan-like  masculine  figure.  She  falls  asleep,  dreams 
of  statue  coming  to  life,  of  both  of  them  dancing,  of 
the  love  of  the  wood  creature.  GOOD. 


VOICE  OF  EXPERIENCE  No.  4.  Columbia— Voice  of 
Experience.  11m.  Not  done  with  technical  excellence 
of  former  efforts,  this  has  better  tale.  A  murderer 
awaiting  hanging,  writes  the  Voice.  He  tells  piti¬ 
able  tale  of  his  bride  lured  from  him  by  ignorant, 
prejudiced  parents;  how  he  went  to  claim  her;  how 
the  father  shot  at  him;  how  he  shot  back  and  killed 
both  the  father  and  the  girl  he  loved;  how  he  was 
convicted  by  a  biased  jury.  The  Voice  communicates 
with  the  Governor — and  prisoner’s  sentence  is  com¬ 
muted  to  life  imprisonment  with  chance  of  pardon. 
GOOD. 

Sport 

GENTLEMEN'S  SPORTS.  RKO-Van  Beuren.  11m. 
Bill  Corum  in  pleasant  easy  manner  supplies  con¬ 
versational  thread  to  hold  together  passable  shots  of 
polo,  motor  racing,  other  sports  classed  as  “rich 
men's  hobbies.”  Bill  explains  technique  of  polo,  the 
ability  of  those  who  play  billiards,  the  feeling  one 
gets  when  riding  in  a  Gar  Wood  speedboat,  etc. 
GOOD. 


SPORT  ON  THE  RANGE.  Paramount-Rice — Sportlight. 
10m.  Ted  Husing  announces  with  puns  and  usual 
folksy  manner,  describing  activities  on  western 
ranches — roping  steers,  elks,  corailing  horses,  crossing 
streams,  etc.  Photography  is  most  beautiful.  VERY 
GOOD. 


HOLD  THAT  LINE.  Fox-Educational — Treasure  Chest. 

10m.  Thornton  Fisher,  noted  cartoonist,  speaks  on 
early  football  days,  gives  a  historical  background, 
later  interviewing  members  of  the  New  York  Giants. 
Notable  is  the  statement  and  demonstration  between 
collegiate  and  professional  gridiron  tactics  and  rules. 
Examples  of  plays  are  also  seen.  GOOD. 

Travel 

WEST  INDIES  CRUISE.  Fox  Movietone-Magic  Carpet. 
9!/2m.  Some  competent  announcing  by  Ed  Thor- 
gesen,  and  stunningly  beautiful  and  restful  photog¬ 
raphy  of  tropical  lands  and  skies  stand  out.  Subject 
matter,  description  of  way  natives  work  and  of 
ancient  fortifications  are  mere  foils  to  splendid  photo 
stuff.  GOOD. 


EXPERTS . . . 

in  every  field 

of 

theatre  design 

and 

maintenance  will  be 

found  listed  on 

the 

READY  REFERENCE 

PAGES 

40 


THE  PHILADELPHIA  EXHIBITOR 


6-POINT  REVIEWS 


Who  made  it  .  .  .  Who’s  in  it  .  .  .  How 
good  it  is  .  .  .  Classified  for  adult  or  family 
trade  .  .  .  What  it  is  all  about  .  .  .  Length. 


CHESTER  F, I  ELD  B  COLUMBIA  1  FIRST  NATIONAL 


The  Lady  in  Scarlet 

(4040) 


Family 
Mystery  Drama 
66m. 


o  ne  Way  Ticket  ( - ) 


Family 

Drama 

70m. 


Reginald  Denny,  Dorothy  Revier,  Patricia  Farr,  Jame¬ 
son  Thomas,  John  T.  Murray,  Claudia  Dell,  James  Bush. 

Program  mystery  meller  with  Reginald 
Denny  as  the  investigator  who  straightens, 
things  out,  “The  Lady  in  Scarlet”  is  neighbor¬ 
hood  stuff  best  suited  for  double  features.  An 
antique  dealer  is  murdered,  with  his  wife,  his 
assistant,  a  business  rival,  a  doctor,  others  sus¬ 
pected.  Eventually  it  is  proven  that  the  lawyer 
killed  him  for  financial  reasons.  Denny  walks 
through  the  picture  aided  by  a  new  face  in 
Patricia  Farr  but  show  lacks  names  or  special 
appeal  to  make  it  anything  but  a  mild  entrant. 

Estimate:  Program  inde  mystery. 


RADIO 


Family 

Annie  Oakley  (608)  Comedy  Drama 

88m. 

Barbara  Stanwyck,  Preston  Foster,  Melvyn  Douglas, 
Moroni  Olsen,  Pert  Kelton,  Andy  Clyde,  Chief  Thunder 
Bird,  Margaret  Armstrong,  Delmar  Watson,  Adeline 
Craig. 

No  question  but  Radio  has  done  right  by  a 
colorful  American  character  in  a  romantic 
American  period.  “Annie  Oakley”  was  a  front 
page  woman ;  Radio  has  cashed  in  on  her  unique 
place.  Result  is  a  show  that  offers  unusual 
opportunity  for  the  gentlemen  who  still  think 
they  are  exploiteers.  Yarn  follows  Annie 
through  her  Buffalo  Bill  show  days,  includes  a 
light  romance  with  a  male  crack  shot,  has  plen¬ 
tiful  comedy,  wisely  handled  from  that  end. 
Picture  should  do  a  lot  to  bring  slipping  star 
Stanwyck  back  where  she  belongs,  should  do 
better  in  the  nabes  than  in  the  big  de  luxes, 
even  though  the  attention  given  the  subject 
makes  it  deserving  runs  everywhere.  Subject 
is  akin  to  a  western  in  type,  though  leaning 
toward  comedy  drama  end.  With  “Cimarron”  as 
an  example  of  what  an  outdoor  picture  can  do, 
“Annie  Oakley”  can  go  far. 

Estimate:  Good  bet  anywhere. 


Family 

In  Person  (609)  Comedy 

85m. 

Ginoer  Roge-s,  Alan  Mowbray,  George  Brent.  Grant 
Mitchell,  Sam  Hinds,  Spencer  Charters,  Edgar  Kennedy, 
Joan  Breslau. 

Separated  from  the  Astaire  influence  for 
awhile,  heroine  Rogers  does  quite  capably  on 
her  own,  sings,  dances,  should  be  responsible  for 
a  favorable  return  at  the  box  office,  even  if 
not  of  “Top  Hat”  variety.  As  a  star  who  wants 
to  get  away  from  it  all,  disguises  herself,  tacks 
herself  onto  the  hero,  who  goes  along  as  com¬ 
panion,  Miss  Rogers  is  okay.  Good  scenes  come 
when  the  hero  isn’t  interested  in  her,  forcing 
her  to  throw  off  the  disguise,  even  though  he 
knew  it  all  the  time,  it  develops.  Last  laugh 
brings  in  a  shotgun  wedding  with  a  twist  which 
almost  sees  her  married  to  another.  Well 
handled,  comedy  all  the  way,  it  should  score 
on  Miss  Rogers’  appeal. 

Estimate:  Good  Rogers. 


Lloyd  Nolan,  Peggy  Conklin,  Walter  Connolly,  Edith 
Fellows,  Gloria  Shea,  Nana  Bryant,  Thurston  Hall,  Robert 
Middlemass,  George  McKay,  Willie  Fung,  Jack  Clifford. 

Program  drama,  handicapped  for  de  luxers, 
best  for  double  features,  nabe  audiences,  “One 
Way  Ticket”  suffers  because  Lloyd  Nolan, 
Peggy  Conklin  are  not  well  known  enough  to 
mean  anything.  Show,  itself,  telling  how  a 
young  bank  teller  steals  the  same  amount  of 
money  as  his  father  loses  in  a  bank  crash, 
landing  in  prison,  with  a  romance  with  the 
prison  guard’s  daughter  following,  is  well 
handled.  The  boy  escapes,  the  two  hide  to¬ 
gether,  having  been  married.  Windup  has  the 
hero  finding  payment  must  be  made  to  society 
for  a  crime  with  the  decision  to  go  back  to 
jail  to  complete  sentence. 

Estimate:  Nabe  stuff. 


METRQ 


Mutiny  on  the  Bounty  ,  Family 

Melodrama 
1 33m. 

Charles  Laughton,  Clark  Gable,  Franchot  Tone,  Her¬ 
bert  Mundin,  Eddie  Quillan,  Dudley  Digges,  Donald 
Crisp,  Henry  Stephenson,  Francis  Lister,  Ian  Wolfe, 
Movita  Mamo,  Ivan  Simpson,  DeWitt  Jennings,  Stanley 
Fields,  Spring  Byington. 

Whether  labelling  a  picture  as  a  $2  000,003 
achievement  is  an  advantage  or  disadvantage 
will  never  be  answered  by  the  grosses  turned 
in  by  “Mutiny  on  the  Bounty”  because  the  most 
expensive  industry  creation  in  years  will  draw 
on  its  own  merit,  not  on  what  it  cost.  Bucking 
industry  tradition  that  there  must  be  a  love 
story,  “Mutiny  on  the  Bounty”  presents  an 
almost  all-male  cast,  is  so  brutal  that  women 
may  not  go  for  the  realistic  scenes,  lacks  a 
final  smash  punch  such  as  audiences  are  accus¬ 
tomed  to  see  in  epics.  Producer  Irving  Thal- 
berg,  knowing  he  had  to  make  an  epic,  stuck 
closely  to  the  book,  fashioned  a  picture  that  has 
a  tremendous  sweep  but  not  the  old-fashioned 
final  sock  seen  in  other  big  pictures.  Rather, 
the  show  strides  on  in  such  an  impressive  man¬ 
ner  that  the  ending,  obviously  allowing  for  a 
sequel  which  should  be  made,  seems  to  leave  the 
spectator  hanging.  The  story  tells  of  the  histori¬ 
cal  mutiny  on  the  bounty  as  written  by  Charles 
Nordhoff,  James  Norman  Hall.  It  shows  Cap¬ 
tain  Bligh’s  cruelty,  his  methods,  the  mutiny, 
with  Bligh  and  loyal  followers  drifting  on  the 
open  sea  for  49  days  before  they  touch  land; 
his  return  to  capture  the  mutineers,  their  escape. 
One  loyal  to  British  naval  tradition  is  taken  by 
Bligh,  then  brought  to  trial,  being  sentenced  to 
death,  later  reprieved.  Standout  is  Charles 
Laughton,  with  Gable,  Tone  runners-up.  No 
women,  excent  natives,  are  present :  no  love 
story  helps.  Fashioned  for  men  who  like  to  sell 
a  picture  not  merely  disnlay  one,  “Mutiny  on 
the  Bounty”  is  a  type  show  that  stands  as  a 
credit  not  only  to  a  studio  but  an  industry. 

Estimate:  Industry  triumph. 


Man  of  Iron  (969)  Melodrama 

62m. 

Barton  MacLane,  Mary  Astor,  John  Eldredge,  Dorothy 
Peterson,  Joseph  Crehan,  Craig  Reynolds,  Joe  King, 
Florence  Fair,  John  Qualen,  Edward  Keane. 

Warners’  recent  gang  series  brought  Barton 
MacLane  to  the  fore  as  possible  starring  mater¬ 
ial.  “Man  of  Iron”  makes  him  a  No.  1  male 
lead,  placing  him  in  the  limelight,  but  the 
show  shapes  up  as  an  adequate  programmer, 
short  on  what  the  marquee  needs.  Perhaps  the 
buildup  will  eventually  land  him  in  a  star  spot 
but  his  present  draw  isn’t  strong  enough.  As  a 
mill  foreman  who  rises  to  the  top,  then  de¬ 
scends  back  to  the  shop  where  he  belongs,  Mac¬ 
Lane  turns  in  a  good  performance,  should  sat¬ 
isfy  melodrama  lovers.  Assistance  from  a  com¬ 
petent  feature  cast  helps. 

Estimate:  Program  meller. 


WARNERS 


Stars  Over  Broadway  ,^an?ily 

Musical 
101m. 

Pat  O'Brien,  Jean  Muir,  James  Melton,  Jane  Froman, 
Frank  McHugh,  William  Ricciardi,  Eddie  Conrad,  Frank 
Fay,  Phil  Regan,  E.  E.  Clive. 

While  the  story  used  for  introducing  two 
radio  names,  James  Melton,  Jane  Froman,  to 
films  is  nothing  to  rave  over,  “Stars  Over 
Broadway”  should  prove  a  satisfactory  entrant 
because  Warners  included  such  names  as 
O'Brien,  Muir,  McHugh  to  assist.  Result  is 
a  picture  that  will  probably  strike  a  popular 
chord  in  the  mass  nabe  sectors,  with  even 
operatic  bits  for  the  class  houses.  Pat  O’Brien 
is  a  manager  who  raises  Melton  from  porter 
to  air  star,  with  the  latter  drinking,  sliding 
down  the  scale.  O’Brien  feels  he  is  to  blame, 
helps  Melton  become  a  hit  in  Italy,  with  the 
latter  not  knowing  what  O’Brien  is  aiding. 
With  several  songs  to  plug,  the  radio  draw, 
“Stars  Over  Broadway”  should  prove  generally 
pleasing. 

Estimate:  Depends  on  selling. 


UNIVERSAL 


The  Ivory  Handled  Gun  Family 

Western 
60m 

Buck  Jones,  Charlotte  Wynters,  Walter  Miller,  Carl 
Stockdale,  Frank  Rice,  Joseph  Girard,  Robert  Kortman, 
Stanley  Blystone.  Lafe  McKee,  Lee  Shumway,  Ben  Cor¬ 
bett,  Charles  King. 

Once  again  Buck  Jones  comes  through  with  a 
good  western,  proving  he  is  still  an  ace  in  the 
outdoor  field.  Title  comes  from  the  fact  that 
his  father  tells  him  the  family  with  which  he 
has  been  feuding  has  an  ivory  handled  gun.  in 
addition  to  the  Jones  clan,  with  the  feud  ending 
when  one  family  gets  it  back.  Jones,  of  course, 
finally  gets  both. 

Estimate:  Good  Jones. 


THE  PHILADELPHIA  EXHIBITOR 


41 


PARAMOUNT 


Mary  Burns,  Fugitive 

( - ) 


Family 

Melodrama 

68m. 


Sylvia  Sidney,  Melvyn  Douglas,  Alan  Baxter,  Wally 
Ford,  Brian  Donlevy,  Pert  Kelton,  Frank  Sully,  Joe 
Twerp,  William  Rawley. 

Once  again  the  crime  background  is  present 
in  a  melodrama  that  should  turn  in  a  satisfying 
business  where  they  love  mellers.  Heroine 
Sidney  marries  the  heavy,  not  knowing  he  is 
wanted  by  federal  G-men.  She  is  captured, 
sentenced  to  a  long  term.  Later  she  escapes, 
with  the  G-men  after  her,  hoping  through  her 
they  will  get  the  husband.  She  works  in  a 
hospital ;  a  romance  with  the  hero,  a  patient, 
follows.  Eventually  the  husband  is  captured 
through  the  wife,  is  shot,  with  the  wife  par¬ 
doned,  free  to  marry  the  hero.  Containing 
little  new,  the  story  is  told  in  the  best  meller 
tradition. 


Estimate:  Best  for  meller  lovers. 


Family 

Nevada  ( - )  Western 

60m. 

Larry  Crabbe,  Kathleen  Burke,  Monte  Blue,  Ray¬ 
mond  Hatton,  Glenn  Erikson,  Sid  Saylor,  Richard  Carle, 
Frank  Sheridan,  William  Duncan. 

A  western  without  a  big  name,  this  will  suit 
open  air  fans  because  production  is  better  than 
the  usual  average.  Cast  lacks  that  certain 
something  which  guarantees  a  yipping  western 
but  players  turn  in  commendable  performances. 
Hero,  his  buddy  take  over  a  ranch  they  won 
from  a  crooked  card  player,  attempt  to  make  a 
go  of  it,  are  misunderstood,  are  thrown  out, 
finally  wind  up  by  rounding  up  the  rustlers, 
clearing  their  name,  winning  out.  A  romance 
is  also  present.  For  houses  using  westerns 
only,  this  should  suffice. 

Estimate:  Fair. 


Family 

So  Red  the  Rose  ( - )  Drama 

91m. 

Margaret  Sullavan,  Walter  Connolly,  Randolph  Scott, 
Jnnet  Beecher,  Elizabeth  Patterson,  Dickie  Mooe,  Robert 
Cummings,  Charles  Starrett,  Johnny  Downs,  Daniel 
Haynes,  Clarence  Muse,  Harry  Ellerbe. 

Taking  a  dramatic  romantic  novel  of  the 
Old  South  during  Civil  War  days,  Paramount 
has  created  a  producti'n  that  should  be  a  wel¬ 
come  change  from  current  fast-moving,  every¬ 
day  fare.  Because  there  has  been  a  tender  care 
taken  in  producing  the  show,  result  is  a  picture 
that  can’t  help  working  tear  ducts  overtime. 
Acted  admirably  by  Margaret  Sullavan,  Walter 
Connolly,  others,  the  picture  is  one  that  has 
appeal  anvwhere,  so  moving  are  the  perform¬ 
ances.  The  story  is  the  familiar  one  of  the 
southern  family  during  the  war.  with  the  father, 
the  son,  going  to  fight,  finally  the  cousin,  who 
hates  war,  in  love  with  the  heroine.  The  war 
finally  ends;  the  hero  returns.  Tenderly  told, 
it  moves  slowly  at  a  pace  so  vital  for  that  type, 
emerges  as  a  show  that  must  appeal. 

Estimate:  Should  pull  anywhere. 


ing  it  with  star  names,  excellent  feature  play¬ 
ers,  Paramount  has  turned  out  a  picture  with 
which  it  can  hold  its  head  high.  With  Gary 
Cooper,  Ann  Harding  as  the  two  lovers,  with 
an  emotional  appeal  that  will  no  doubt  be  re¬ 
sponsible  for  the  picture’s  success,  “Peter 
Ibbetson”  is  class  throughout,  can  be  brought 
to  the  mass  level  by  wise  selling.  The  two 
leads  as  children,  played  by  Virginia  Weidler, 
Dickie  Moore  present  another  strong  angle. 
Best  contribution  is  by  Cooper  in  a  role  far 
apart  from  what  he  has  been  doing.  In  pro¬ 
duction,  photography,  settings,  acting,  “Peter 
Ibbetson,”  is  a  credit  to  the  studio.  What  it 
does  will  depend  on  the  individual  exhibitor 
who  can  be  told  right  now  that  he  has  a  valu¬ 
able  piece  of  merchandise. 

Estimate:  Credit  to  all. 


FOREIGN 


French 

La  Maternelle  (Tapemoux)  Drama 

80m. 

All  French  picture  with  French  cast. 

For  art  type,  higher  class  audiences,  this 
should  have  appeal.  A  masterpiece  from  the 
French  studios,  equipped  with  English  sub¬ 
titles  it  tells  the  story  of  a  French  school 
where  young  children  attend.  Heroine  is  a 
wealthy  girl  whose  family  lost  its  money.  She 
serves  as  a  helper  at  the  school,  with  the 
director  falling  in  love  with  her.  A  child 
loves  the  heroine,  first  feels  aggrieved  that  the 
heroine  might  love  another,  then  accepts  it. 
Handling  will  impress  any  audience  which  goes 
for  the  better  class  importations. 

Estimate:  For  art,  top  class  theatres. 


The  Last  Millionaire  /""j11 

.  Comedy 

(rranco-Amencan)  85m. 

Max  Dearly,  Marthe  Meliot,  Renee  St.  Cyr.  Sindel,  Paul 
Olivier,  Charles  Redgie,  Raymond  Cordy,  Jose  Noguero. 

French  made,  this  satire  has  been  equipped 
with  English  titles,  an  epilog,  prologue  both  in 
English.  Result  is  a  show  that  may  be  played 
in  classiest  domestic  houses.  Story  tells  how 
a  bankrupt  princess  is  engaged  to  the  last  mil¬ 
lionaire  left  in  a  mythical  kingdom.  Latter  has 
an  accident,  loses  his  mind,  becomes  dictator, 
orders  many  crazy  things.  Eventually,  he  comes 
back  to  normal,  marries  the  queen  when  the 
princess  elopes.  Satirical,  not  the  best  from 
Rene  Claire,  but  a  good  one.  it  is  art  stuff  that 
might  be  forced  in  the  swank  sectors. 

Estimate:  For  classiest. 


Russian 

Red  Army  Days  (Amkino)  Drama 

80m. 

Russian  film  with  English  titles. 

Of  the  usual  Russian  variety,  this  deals  with 
the  tank  corps  division,  has  appeal  only  for 
Russian  sympathizers  or  art  houses.  In  any 
other  spot  it  has  no  possibilities. 

Estimate:  Restricted. 


Peter  Ibbetson  (3510)  Dr?mi 

88m. 

Gary  Cooper,  Ann  Harding,  John  Halliday,  Ida  Luoino, 
Douolas  Oumbrille,  Dickie  Moore,  Virginia  Weidler, 
Christian  Rub,  Giibe  t  Emery,  Donald  Meek,  Cyril 
McLaglen,  Harry  Cording. 

From  all  angles,  an  achievement  for  the 
studio,  “Peter  Ibbetson”  deserves  support 
everywhere.  Taking  the  DtiMaurier  story,  cast¬ 


The  New  Gulliver  Drama 

80m. 

With  marionette  cast. 

This  represents  an  achievement,  inasmuch  as 
the  many  little  figures  had  to  be  moved  for 
each  picture  frame.  However,  true  to  Soviet 
tradition,  the  comparatively  civilized  satire  of 
Jonathan  Swift  is  converted  into  a  vicious  story 
of  class  warfare.  It  seems  a  boy  falls  asleep 


reading  Gulliver’s  Travels;  he  dreams  himself 
in  Gulliver’s  plight.  But  he  finds  the  little 
inhabitants  of  Lilliputia  are  capitalists — he  finds 
class  warfare,  with  the  king,  aristocracy,  army 
holding  in  serfdom  the  proletariat.  Learning 
these  latter  are  plotting  revolution,  he  helps 
them  along  successfully.  This  is  a  novelty  for 
art  houses,  usual  Russian  lack  of  Western 
psychology,  usual  Communist  angle,  usual  lack 
of  first  class  lighting,  photography,  etc. 

Estimate:  Art  houses  only. 


Wolves  Of  ,  Family 

the  Underworld  (Regal)  e  °  57^ 

Godfrey  Tearle  and  all  English  cast. 

Independently  made  English  picture,  from 
Julius  Hagen,  this  holds  interest  all  the  way 
once  it  gets  going.  A  society  detective  is  called 
in  by  the  heroine  when  she  finds  a  mysterious 
situation,  with  the  detective  not  only  solving 
the  mystery  but  winning  her.  Mixed  in  are  a 
counterfeiting  gang,  a  well  photographed  train 
wreck,  plentiful  crooks,  etc.  ,a  prison  break,  etc. 
Cast  won’t  mean  anything  on  this  side  but  title 
is  important  in  spots  loving  the  blood  and 
thunder  stuff. 

Estimate:  For  meller  houses. 


20th  CENTURY-FOX 


Paddy  O’Day  ( - )  Comedy  Drama 

73m. 

Jrne  Withers,  Pinky  Tomlin,  Rita  Cansino,  Jane  Dar- 
well,  George  Givot,  Francis  Fird,  Louise  Carter,  Vera 
Lewis,  Russel  Simpson,  Michael  Visaroff,  Nina  Visaroff. 

A  moderate  attraction  in  her  two  previous 
star  shows,  Jane  Withers  will  stick  to  that 
level  in  “Paddy  O’Day.”  That  the  kid  can 
turn  in  a  good  performance  is  apparent,  but 
story  makers  don’t  seem  to  overwork  their 
brains  for  her.  An  Irish  lass,  an  orphan,  she 
comes  to  this  country,  narrowly  escapes  depor¬ 
tation,  winds  up  with  Pinky  Tomlin.  He 
finances  a  cafe  for  Russian  George  Givot,  then 
later  marries  the  heroine,  insuring  Withers’  stay 
in  the  country.  The  young  starlet  is  up  to  her 
usual  mark.  Show,  okav,  for  neighborhoods,  is 
best  for  that  class.  Entire  production  is  strong 
on  characterizations. 

Estimate:  Best  for  nabes. 


Show  Them  No  Mercy  ,  Family 

#  *  rs.*  \  Melodrama 

(621)  76m. 

Rochelle  Hudson,  Bruce  Cabot,  Cesar  Romero,  Edward 
Norris,  Ed  Brophy,  Warren  Hymer,  Herbert  Rcwlinson, 
Robe-t  Gleckler,  William  Davidson  ,  Frank  Conroy, 
Charles  C.  Wilson. 

Another  entrant  in  the  G-men  series,  this 
will  have  to  depend  on  sensational  selling  to 
cause  any  stir.  With  kidnapping  as  the  back¬ 
ground,  with  the  usual  “crime  doesn't  pay” 
ending,  this  is  produced  in  the  best  20th  Cen¬ 
tury-Fox  fashion,  is  handicapped  on  the  mar¬ 
quee  division.  Show,  however,  should  be  a 
holiday  for  the  type  house  which  loves  fast- 
moving  melodrama,  plenty  action.  A  young 
couple  with  baby  bump  into  kidnappers,  become 
involved,  finally  are  rescued  by  the  G-men. 
Before  the  final  fadeout,  however,  much  ins  ard 
outs  regarding  kidnapping  are  shown,  plenty 
suspense  is  introduced.  Saleable  to  the  hilt,  it 
should  prove  better  mass  entertainment  than 
for  the  class  houses. 

Estimate:  Good  G-man  stuff. 

( See  next  page) 


42 


THE  PHILADELPHIA  EXHIBITOR 


MASTERPIECE 


Family 

Between  Men  (Supreme)  Western 

60m. 

Johnny  Mack  Brown,  Beth  Marion,  Earl  Dwire,  Wil¬ 
liam  Farnum,  Lloyd  Ingraham,  Frank  Ball,  Forrest 
Taylor. 

Second  Johnny  Mack  Brown  holds  to  the 
good  impression  made  by  the  first,  with  Brown 
again  the  standout.  Hero,  reared  by  a  foster 
father  who  has  disowned  his  daughter  when 
she  married  against  his  will,  has  a  real  father 
who  murdered  a  man  when  he  thought  the  lat¬ 
ter  killed  the  hero-son.  The  real  father, 
through  circumstances,  is  bringing  up  the 
foster-father’s  granddlaughter.  Though  it 
sounds  involved,  it  never  interferes  with  the 
plot  which  ends  with  the  real  father  being 
killed,  the  boy,  girl  escaping  from  the  gang. 

Estimate:  Good  Brown. 


STATE  RIGHTS” 


The  Judgment  Book 

(Beaumont) 


Family 

Western 

61m. 


Conway  Tearle,  Howard  Lang,  Bernadine  Hayes,  Dick 
Cramer,  William  Gould,  Roy  Rice. 

Still  in  the  western  field,  with  a  different 
trend,  “The  Judgment  Book’’  has  Conway 
Tearle  as  a  fearless  editor  who  eventually 
chases  out  the  gang.  Later  body  is  headed  by 
No.  1  tough  guy  who  has  a  judgment  book 
with  sentence  doled  out  to  those  who  buck 
him.  Tearle  starts  after  the  heavy,  eventually 
gets  the  book,  wins. 

Estimate:  Okay  western  meller. 


The  Laramie  Kid  wFa"'lly 

Western 

(Reliable-Steiner)  57m. 

Tom  Tyler,  Alberta  Vaughn,  George  Cheseboro,  Mur¬ 
dock  MacQuarrie,  Al  Ferguson,  Snub  Pollard. 

Typical  Tyler,  certain  to  satisfy,  this  sees 
him  going  to  jail  falsely  in  order  that  the 
$1,000  reward  may  be  used  to  help  pay  a  debt 
owed  by  the  heroine’s  father.  Tom  is  convicted 
on  an  alleged  bank  robbery  charge  but  later  it 
develops  that  the  town’s  banker  was  short, 
arranged  the  robbery  to  cover  up.  Before  it  is 
all  over,  Tom  is  cleared,  the  banker,  gang 
rounded  up. 

Estimate:  Satisfying. 


Toll  of  the  Desert 

(Commodore) 


Family 

Western 

57m. 


Fred  Kohler,  Jr.,  Roger  Williams,  Betty  Mrck,  Ed 
Cassidy,  Tom  London,  Earle  Dwire. 

Usual  western  with  a  little  more  original 
trend  to  story,  “Toll  of  the  Desert”  presents 
Fred  Kohler,  Jr.,  as  a  western  hero  grown  to 
manhood  with  foster  parents  after  he  had  been 
saved  from  Indians.  When  his  foster  father 
is  shot  down,  Kohler,  Jr.,  goes  after  the  outlaw 
gang  headed  by  his  real  father,  unknown  to  the 
hero.  The  real  father  saves  the  son’s  life,  with 
the  latter  later  capturing  the  father,  bringing 
him  to  be  hung  under  the  law. 

Estimate:  Program  western. 


INDEPENDENT  EXCHANGE  RELEASES 

(Herewith  is  listed  product  handled  by  leading  local 
independent  exchanges.  By  checking  the  brand  name 
with  that  indicated  in  The  Checkup,  exhibitors  will  be 
able  to  tell  who  distributes  the  pictures  listed  under 
“State  Rights.”  In  some  cases  an  independent  producer 
may  sell  his  pictures  to  more  than  one  local  indepen¬ 
dent,  but  in  the  majority  of  cases  he  uses  a  single 
exchange  as  his  outlet.  THE  EXHIBITOR  will  wel¬ 
come  any  corrections  from  local  independent  exchanges 
where  necessary.) 

MASTERPIECE 

Ajax,  Mayfair,  Hoffberg,  Regal,  Majestic, 
Commodore,  Olympic,  Supreme,  Hackel, 
Academy,  Empire. 

PREFERRED 

Victory,  Puritan,  Smith,  Kent,  Imperial, 
Burroughs. 

ACTION 

Conn,  Ambassador. 

REPUBLIC 

(In  addition  to  Republic) 

Beaumont. 

HOLLYWOOD 

Supreme,  Reliable,  Kent,  Krellberg,  Peer¬ 
less,  Foy,  Aywon. 

PEERLESS 

Atlantic  (Howard  Hughes  re-issues). 

FIRST  DIVISION 

(In  addition  to  those  listed  in  the  Checkup) 

Stage  and  Screen-Superior,  Beacon. 


INDEX  TO 
ADVERTISERS 


American  Heating  and  Ventilat¬ 
ing  .  32 

Bf.rlo  Vending  Company .  14 

Harry  Brodsky  Decorating  Com¬ 
pany  .  32 

Business  Machinery  Company....  32 

Columbia  Pictures  .  6 

First  Division  Exchanges,  Inc. 

Back  Cover 

Gaumont  British  .  27 

General  Register  Company .  14 

Hardwick  and  Magee .  32 

Edwin  R.  Harris  .  32 

Horlacher  Delivery  Service  .  29 

Hotel  President  .  25 

Hurley  Screen  Company  .  19 

Irwin  Seating  Company .  36 

Masterpiece  Film  Attractions....  35 
Metro-Gold  wyn-M  ayer 

Inside  Front  Cover,  11 
National  Penn  Printing  Company  30 
National  Petroleum  Products  ....  32 
National  Theatre  Supply  Com¬ 
pany  .  33 

New  Jersey  Messenger  Service  30 

Novelty  Scenic  Studios  .  32 

Paramount  Decorating  Company.  32 
Paramount  Pictures 


Outside  Front  Cover 

Quality  Premium  Distributors  31,  32 


RCA  Photophone  .  14 

Geraldine  S.  Porter .  33 

RKO  Radio  . 4,  5,  15 

Republic  Pictures  .  17 

Clem  Rizzo  .  31 

Sentry  Safety  Controls . 32,  38,  39 

Edward  Sherman  .  26 

S.  O.  S.  Corporation .  33 

David  Supowitz  . 29,  32 

Thalheimer  and  Wf.itz .  26 

Typhoon  Air  Conditioning  .  32 

Voigt  Decorative  Lighting  .  32 

Warner  Brothers  .  3 


Young’s  Health  System. 21,  22,  23,  24 


1 

z. 

h: 

e  c: 

H 

:: 

EC 

K-U 

Ihe  best  reterence  department  in  the  industry  .  .  . 
yJ  Concise  and  up-to-date  .  .  .  Placing  at  the  exhibitor’s 
■  fingertips  all  he  needs  to  know  about  each  picture. 

Included  are  production  number,  whether  adult  or 
family  appeal,  title,  type  of  picture,  cast,  estimate  as 
carried  In  6-Pt.  Review,  running  time  and  when  reviewed. 
For  example:  508 — A— EVELYN  PRENTICE— MD— 
Myma  Loy,  William  Powell,  Una  Merkel,  Isabel  Jewell, 
Cora  Sue  Collins,  Jack  Mulhall — All  Powell-Loy — 78m. 
— Nov.  means  production  number  is  508,  story  is  of 
adult  appeal  rather  than  family,  title  Is  Evelyn  Prentice. 
It  is  a  melodrama  (MD),  cast  has  five  stars  and  featured 
leads,  estimate  called  It  All  Powell-Loy,  It  runs  78 
minutes  and  it  was  reviewed  In  November.  Pictures 


Published  Every  Issue 

KEY  TO  TYPE  OF  PICTURE 


AD — Action  Drama 
C — Comedy 
CD — Comedy  Drama 
COD — Costume  Drama 
CL — Classical  Drama 
D — Drama 
F — Farce 


MD — Melodrama 
MU — Musical 
MY — Mystery 
0 — Operetta 
RD — Realistic  Drama 
SP — Spectacle 
W — Western 


listed  are  playing  currently,  about  to  be  released  or  In 
production  stage.  As  new  information  is  gained,  it  will 
be  added.  This  department  will  appear  In  each  Issue. 
Save  all  issues  to  keep  a  complete  file  for  as  new  data 
is  added,  old  will  be  discarded.  Read  the  review  first 
in  6-Point  Reviews  and  checkup  here  later.  If  there 
is  variance  in  running  time,  it  is  because  of  censor  con¬ 
ditions  or  later  cutting.  Check  with  your  exchange 
to  make  certain.  No  release  dates  are  included  as  these 
vary  in  territories. 


Columbia 

5001— F— BROADWAY  BILL— CD— Warner  Baxter,  Myrna  Loy, 

Helen  Vinson,  Walter  Connolly — Topnotch 103m. see 

Nov.  ’34  issue. 

5004—  F— LOVE  ME  FOREVER— MU— Grace  Moore,  Robert 

Allen,  Leo  Carrillo,  Michael  Bartlett - To  be  sold - 93m. - 

see  2nd  June  issue. 

5005—  F— THE  WHOLE  TOWN’S  TALKING— CD— Edward  G. 

Robinson,  Jean  Arthur,  Arthur  Byron,  John  Wray - Swell — 

95m. - see  1st  Feb.  issue. 

5006—  F— A  FEATHER  IN  HER  HAT— D— Pauline  Lord,  Basil 

Rathbone,  Wendy  Barrie,  Billie  Burke - Strong  on  Woman’s 

angle — 71m. — see  1st  Nov.  issue. 

5007—  F — SHE  MARRIED  HER  BOSS— C— Claudette  Colbert, 

Melvyn  Douglas,  Michael  Bartlett,  Jean  Dixon - Topnotch 

comedy — 92  m. — 2 -Aug. 

5009 - F - CARNIVAL - CD — Lee  Tracy,  Jimmy  Durante,  Sally 

Eilers,  Florence  Rice - Fair  program - 64m. - see  1st  Feb. 

issue. 

5010—  F— LET’S  LIVE  TONIGHT— CD— Lillian  Harvey,  Tullio 

Carmanati,  Tala  Birell — Sell  Carmanati - 77m. - see  1st 

March  issue. 

5011 —  F— THE  BEST  MAN  WINS— AD— Edmund  Lowe,  Jack 

Holt,  Florence  Rice - So-so - 75m. - see  2nd  Jan.  issue. 

5012—  F— THE  GIRL  FRIEND— C— Jack  Haley,  Ann  Sothern, 

Roger  Pryor,  Thurston  Hall - Pleasant  summer  fare — 69m. - 

1  -Aug. 

5013—  F— THE  BLACK  ROOM— MD— Boris  Karloff,  Marian 
Marsh,  Robert  Allen To  be  sold — 72m. 1-Aug. 

5014—  F— EIGHT  BELLS— MD— Ralph  Bellamy,  John  Buckler, 

Ann  Sothern - So-so  sea  story - 70m. - see  2nd  April  issue. 

5015—  F— MILLS  OF  THE  GODS - D— May  Robson,  Fay  Wray, 

Victor  Jory,  Raymond  Walburn — So-so — 72m. — see  1st  Jan. 
issue. 

5016 - F - PARTY  WIRE — CD - Victor  Jory,  Jean  Arthur,  Helen 

Lowell,  Charles  Grapewin - Neighborhood - 67m. - see  1st 

May  issue. 

5017—  F — THE  UNWELCOME  STRANGER— CD— Jack  Holt, 

Mona  Barrie,  Ralph  Morgan,  Jackie  Sear],  Frankie  Darro - 

Satisfying — 64m. — see  2nd  April  issue. 

5018—  F— AWAKENING  OF  JIM  BURKE— D - Jack  Holt,  Flor¬ 
ence  Rice - So-so - 70m. - see  1st  June  issue. 

5020— F— I’LL  LOVE  YOU  ALWAYS - D— Nancy  Carroll,  George 

Murphy,  Ray  Walburn,  Robert  Allen — Program — 68  m . - see 

1st  April  issue. 

5021 - F - AFTER  THE  DANCE - MD - Nancy  Carroll,  George 

Murphy,  Thelma  Todd,  Jack  LaRue Program 70m. see 

2nd  Aug.  issue. 

5023 - F — JEALOUSY - CD - Nancy  Carroll,  George  Murphy, 

Donald  Cook - Surprise  helps - 67m. - see  1st  Dec.  '34  issue. 

5024 —  F — CHAMPAGNE  FOR  BREAKFAST— D— Mary  Carlisle, 

Hardie  Albright,  Joan  Marsh So-so 67m. — see  2nd  July 

issue. 

5025—  F— AIR  HAWKS— MD— Ralph  Bellamy,  Wiley  Post,  Robert 

Allan,  Billie  Seward - For  action  lovers - 64m. - see  1st  June 

issue. 

5027—  F— DEATH  FLIES  EAST— MD— Conrad  Nagel,  Florence 
Rice,  Raymond  Walburn — Satisfying  mystery  drama — 65m. — 
see  1st  March  issue. 

5026 - F - SUPERSPEED - AD - Florence  Rice,  Preston  Foster, 

Mary  Carlisle — Weak — 55m. — 2 -Sept. 

5028—  F— TOGETHER  WE  LIVE - MD— Ben  Lyon,  Sheila  Man- 

nors,  Esther  Ralston,  Wera  Engels — Program — 70m. — 2-Sept. 

5029—  A— WHITE  LIES— MD— Walter  Connolly,  Fay  Wray,  Vic¬ 
tor  Jory - Filler - 65m. - see  1st  Jan.  issue. 


5030— F— SWELL  HEAD— CD— Wallace  Ford,  Barbara  Kent, 
Dickie  Moore - For  neighborhoods - 59m. — see  1st  May  issue. 

503  1 — F— THE  PUBLIC  MENACE— MD—J  ean  Arthur,  George 

Murphy,  Douglas  Dumbrille,  Victor  Killian - Program  meller — 

73m. —  1  -Oct. 

5032— F - MEN  OF  THE  HOUR - AD - Richard  Cromwell,  Wal¬ 
lace  Ford,  Jack  LaRue - So-so  program - 61m. — see  2nd 

May  issue. 

5033 - F— ATLANTIC  ADVENTURE— CD - Nancy  Carroll,  Lloyd 

Nolan,  Harry  Langdon - Program - 70m. - 1-Sept. 

5034—  F— IN  SPITE  OF  DANGER— AD - Wallace  Ford,  Marian 

Marsh - So-so  program - 55m. - see  1st  April  issue. 

5035—  F— THE  UNKNOWN  WOMAN— MD— Marian  Marsh,  Rich¬ 
ard  Cromwell - Fair - 60m. - see  2nd  June  issue. 

5036—  F— BEHIND  THE  EVIDENCE— AD— Don  Cook,  Norman 

Foster,  Pat  O’Malley — Program  stuff — 76m. - see  2nd  Jan. 

issue. 

5038— A — MEN  OF  THE  NIGHT — AD — Judith  Allen,  Bruce 

Cabot,  Charles  Sabin - Familiar — 58m. - see  1st  Dec.  '34 

issue. 

5202—  F— THE  WESTERNER— W— Tim  McCoy,  Marion  Shilling 

- Suitable  western - 5  7m. - see  1st  Jan.  issue. 

5203—  F— THE  SQUARE  SHOOTER— W— Tim  McCoy,  Jacque¬ 
line  Wells — Okay  western - 59m. — see  1st  Feb.  issue. 

5204—  F— LAW  BEYOND  THE  RANGE— W— Tim  McCoy,  Billie 

Seward,  Robert  Allen - Okay  McCoy - 5  7m. - see  1st  March 

issue. 

5205—  F - THE  REVENGE  RIDER - W— Tim  McCoy,  Billie  Sew¬ 
ard,  Robert  Allen - Usual  McCoy - 5  7m. - see  2nd  April  issue. 

5206—  F FIGHTING  SHADOWS W Tim  McCoy,  Geneva 

Mitchell,  Robert  Allan — Satisfactory  action — 5  7m. — see  1st 
May  issue. 

5207—  F — JUSTICE  OF  THE  RANGE— W— Tim  McCoy,  Billie 

Seward - Swell  family  western - 58rn. - see  2nd  June  issue. 

5208 - F - RIDING  WILD - W - Tim  McCoy,  Billie  Seward,  Niles 

Welch — Usual  okay  McCoy — 5  7m. — 2-July. 

60  I  5 — F — GRAND  EXIT — MD - Edmund  Lowe,  Ann  Sothern,  On¬ 
slow  Stevens — Program — 67m. - see  1st  Nov.  issue. 

6005 — F — SHE  COULDN’T  TAKE  IT — (Rich  Girl’s  Folly) — CD — 
George  Raft,  Joan  Bennett,  Walter  Connelly,  Billie  Burke, 
Lloyd  Nolan — Good  job - 89m. - see  1st  Oct.  issue. 

6033 - F - GUARD  THAT  GIRL - MD - Robert  Allan,  Florence 

Rice,  Ward  Bond — Satisfactory  program — 67m. — see  2nd  Oct. 
issue. 

6034— F— THE  CASE  OF  THE  MISSING  MAN— MD— Roger 
Pryor,  Joan  Perry — Double  feature  stuff — 58m. — see  1st  Nov. 
issue. 

6201—  F— WESTERN  FRONTIER - W - Ken  Maynard,  Lucille 

Brown,  Nora  Lane - Okay  western - 5  7m. - 1 -Sept. 

6202—  F — HEIR  TO  TROUBLE — W — Ken  Maynard,  Joan  Perry, 

Wally  Wales - Satisfactory - 57m. — see  2nd  Oct.  issue. 

_F— ONE  WAY  TICKET— D— Lloyd  Nolan,  Peggy  Conklin, 
Walter  Connolly - Nabe  stuff - 70m. - see  2nd  Nov.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

—CALLING  OF  DAN  MATTHEWS - Richard  Arlen,  Char¬ 

lotte  Winters,  Frederick  Burton,  Douglas  Dumbrille,  Donald 
Good,  Edward  McWade. 

- COWBOY  CRUSADER— Charles  Starrett,  Joan  Perry. 

— CRIME  AND  PUNISHMENT - Edward  Arnold,  Peter  Lorre, 

Douglas  Dumbrille,  Marian  Marsh,  Tala  Birell,  Gene  Lock¬ 
hart,  Elizabeth  Risdon,  Robert  Allan. 

— DR.  STEELE - Ralph  Bellamy,  Joan  Perry,  Fred  Kohler. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


43. 


THE  CHECKUP— 2-November-35 


An  EXHIBITOR  Service 


- ESCAPE  FROM  DEVIL’S  ISLAND - Victor  Jory,  Norman 

Foster,  Florence  Rice. 

- HELL  SHIP  MORGAN — George  Bancroft,  Victor  Jory. 

- IF  YOU  COULD  ONLY  COOK — Leo  Carrillo,  Herbert  Mar¬ 
shall,  Jean  Arthur,  Freida  Inescourt. 

- LEAVE  NO  TRACE — Ken  Maynard,  Geneva  Mitchell,  Harry 

Woods,  Frank  Yaconelli. 

— NO  MORE  YESTERDAYS - Ruth  Chatterton,  Otto  Kruger, 

Marian  Marsh,  Lionel  Atwill,  Robert  Allen. 

- THE  LONE  WOLF  RETURNS - Melvyn  Douglas,  Gail 

Patrick,  Arthur  Hohl,  Nana  Bryant. 

- PANIC  IN  THE  AIR - Ann  Sothern,  Lloyd  Nolan. 

- ROLLING  ALONG - Harry  Richman,  Rochelle  Hudson, 

Douglas  Dumbrille,  Lionel  Stander. 

— TOO  TOUGH  TO  KILL — Sally  O'Neill,  Victor  Jory. 

- WESTERN  COURAGE - Ken  Maynard,  Betty  Blythe,  Cor¬ 
nelius  Keefe,  Geneva  Mitchell. 

First  Division 

3040 - F — HEI  TIKI — RD - With  native  cast,  photographed  by 

Alex  Markey - Big  bally  opportunity — 73m. - see  1st  Feb. 

issue. 

3042 - A - WHITE  HEAT - MD - David  Newell,  Mona  Maris,  Vir¬ 
ginia  Cherrill,  Hardie  Albright - Tropical - 62m. - see  July 

'34  issue. 

3050  - F - RAINBOW’S  END — W — Hoot  Gibson,  June  Gale - Okay 

- 60m. - see  2nd  June  issue. 

3051  - F— SUNSET  RANGE - W - Hoot  Gibson,  Mary  Doran- 

Satisfactory — 55m. - see  2nd  March  issue. 

4001 - F - JAVA  HEAD - D - Elizabeth  Allen,  John  Loder,  Anna 

May  Wong,  Edmund  Gwenn - The  tops  but  it  must  be  sold - 

68m. - 1  -Oct. 

4003— F— HONG  KONG  NIGHTS— MD— Tom  Keene,  Wera 
Engels,  Warren  Hymer,  Cornelius  Keefe — Fast  moving  meller 
- 59m. - 1  -Oct. 

4010  - A - MIMI - MD — Gertrude  Lawrence,  Douglas  Fairbanks, 

Jr.,  Diana  Napier — Metropolitan  main  stem  only - 98m. - 2- 

June. 

4011  - F - DANCE  BAND — MU - Buddy  Rogers,  June  Clyde - 

Pleasant - 75m. - see  2nd  June  issue. 

4050 - F — FRONTIER  JUSTICE - W - Hoot  Gibson,  James  Barnes 

- Good  Gibson - 58m. - see  2nd  Oct.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

— SWIFTY — Hoot  Gibson,  June  Gale,  Wally  Wales,  Art  Mix, 
Ralph  Lewis,  Lafe  McKee. 

Also  distributing 

Chesterfield-Invincible 

3064—  A— THE  PORT  OF  LOST  DREAMS— MD— Bill  Boyd,  Lola 
Lane,  George  Marion,  Sr. — Better  than  usual — 71m. — see  1st 
Dec.  ’34  issue. 

3065—  F— THE  GHOST  WALKS— MY— John  Miljan,  June  Coll- 
yer — Satisfying — 70m. — see  1st  Jan.  issue. 

3067—  F — CIRCUMSTANTIAL  EVIDENCE— MY— Chic  Chandler. 
Shirley  Grey,  Arthur  Vinton — Holds  interest — 67m. — see  2nd 
May  issue. 

3068—  F— FALSE  PRETENSES— CD— Sidney  Blackmer,  Irene 

Ware,  Russell  Hopton — Smart  inde  program - 66m. - see  1st. 

Nov.  issue. 

3069 F SONS  OF  STEEL D Charles  Starrett,  William  Bake- 

well,  Polly  Ann  Young Average  inde 62m. see  1st  Feb. 

issue. 

3072 F— THE  WORLD  ACCUSES D— Cora  Sue  Collins,  Dickie 

Moore,  Vivienne  Tobin,  Russell  Hopton - Holds  interest - 

63m. - see  2nd  Jan.  issue. 

3073— F— A  SHOT  IN  THE  DARK— MY— Charles  Starrett. 

Robert  Warwick,  Marion  Shilling - Okay - 68m. - see  2nd 

March  issue. 

3075— F— ONE  IN  A  MILLION— CD— Dorothy  Wilson,  Charles 
Starrett,  Gwen  Lee,  Holmes  Herbert,  Guinn  Williams — Fair 

Inde - 69m. - see  1st  Dec.  ’34  issue. 

3079— F— SYMPHONY  OF  LIVING— CD— Evelyn  Brent,  A1 
Shean,  Charles  Judels — Better  than  average  inde — 87m. — see 
2nd  Feb.  issue. 

3081— F — PUBLIC  OPINION — CD— Lois  Wilson,  Crane  Wilbur, 
Shirley  Grey,  Luis  Alberni — For  neighborhoods — 64m. — see 
2nd  May  issue. 

4032—  F— DEATH  FROM  A  DISTANCE  (Unseen  Death)— MY— 

Russell  Hopton,  Lola  Lane - Interesting - 68m. - 2-July. 

4033 —  F — THE  GIRL  WHO  CAME  BACK  (Her  Comeback)— D— 
Shirley  Grey,  Sidney  Blackmer — Holds  interest — 66m. —  1- 

July. 


4034  - F’ - SOCIETY  FEVER - C - Lois  Wilson,  Lloyd  Hughes, 

Hedda  Hopper,  Guinn  Williams,  Grant  Withers — Neighborhood 
stuff — 67m. —  I -Oct. 

4035  - F - HAPPINESS  C.  O.  D.— CD - Donald  Meek,  Edwin  Max¬ 
well,  Polly  Ann  Young,  Irene  Ware — Program  inde — 68m. - 

1-Oct. 

4039—  A— CONDEMNED  TO  LIVE  (Life  Sentence)— MD— Ralph 

Morgan,  Maxine  Doyle,  Pedro  de  Corboda,  Russell  Gleason - 

Exploitable — 60m. —  1  -Oct. 

4040—  F— LADY  IN  SCARLET— MY— Reginald  Denny,  Claudia 
Dell,  Patricia  Farr — Program  inde  mystery — 66m. — see  2nd 
Nov.  issue. 

4071— F— MURDER  AT  GLEN  ATHOL— MY— John  Miljan,  Irene 
Ware — Intriguing  mystery  meller — 69m. — see  1st  Nov.  issue. 


TO  BE  REVIEWED  OR  IN  PRODUCTION 

4021— RING  AROUND  THE  MOON— Donald  Cook,  Erin  O'Brien- 
Moore,  Alan  Edwards,  Barbara  Bedford. 

- HITCH  HIKE  TO  HEAVEN - Henrietta  Crosman,  A1  Shean, 

Anita  Page,  Herbert  Rawlinson,  Russell  Gleason,  Polly  Ann 
Young. 

First  National-Warners 


802 - F - SWEET  ADELINE - MU - Irene  Dunne,  Donald  Woods, 

Hugh  Herbert,  Ned  Sparks,  Joe  Cawthorn,  Phil  Regan - 

Credit  to  all — 87m. — see  2nd  Dec.  '34  issue — (W). 

804 — F — BROADWAY  GONDOLIER — MU — Dick  Powell,  Joan 
Blondell,  Adolphe  Menjou,  Louise  Fazenda,  Four  Mills  Broth¬ 
ers,  Ted  FioRito  and  band - Knockout - 98m. - see  2nd  July 

issue - (  W)  . 

805 - F - SWEET  MUSIC - MU - Rudy  Vallee,  Ned  Sparks,  Allen 

Jenkins,  Alice  White,  Robert  Armstrong,  Joe  Cawthorn - 

Bound  for  fortune - 94m. — see  2nd  Feb.  issue - (W). 


806 — A - BORDERTOWN — MD - Paul  Muni,  Bette  Davis,  Mar¬ 

garet  Lindsay,  Eugene  Pallette — Triumph  for  Muni — 90m. — 
see  2nd  Jan.  issue - (W). 

808 _ F - STRANDED - MD - Kay  Francis,  George  Brent,  Patricia 

Ellis — Good  metropolitan  neighborhood,  class - 76m.  see  1st 

July  issue - (W). 

811 _ F - THE  SECRET  BRIDE - MD — Barbara  Stanwyck,  War¬ 
ren  William,  Glenda  Farrell - Satisfactory - 64m. - see  2nd 

Dec.  ’34  issue. - (W). 

8  |  2 _ F _ FRONT  PAGE  WOMAN - CD - Bette  Davis,  George 

Brent,  Roscoe  Ates — Fair  program — 81m. — see  2nd  July  issue. 

- (FN). 

813 _ F _ DON’T  BET  ON  BLONDES — CD — Warren  William, 

Claire  Dodd,  Guy  Kibbee — Good  summer  fare - 60m. — see 

2nd  July  issue. - (W). 

815  _ F _ ALIBI  IKE - C — Joe  E.  Brown,  Olivia  De  Havilland - 

Should  score — 72m. — see  2nd  June  issue  (W). 

816  _ F _ DEVIL  DOGS  OF  THE  AIR - MD - James  Cagney,  Pat 

O'Brien,  Margaret  Lindsay,  Frank  McHugh - Ace - 94m. - 

see  2nd  Feb.  issue - (W) - Cosmopolitan. 

8  |  7 — A - THE  ST.  LOUIS  KID - CD - James  Cagney,  Patricia 

Ellis,  Allen  Jenkins,  Dorothy  Dare — Good  Cagney — 65m. — 
see  Nov.  ’34  issue - (W). 

818 _ F - GOING  HIGHBROW - C - Zasu  Pitts,  Edward  Everett 

Horton,  Guy  Kibbee,  June  Martel — Sell  laughs - 67m. — see 

820 _ F _ WE’RE  IN  THE  MONEY — C - Joan  Blondell,  Glenda 

Farrell,  Hugh  Herbert,  Henry  O'Neill - Topnotch  comedy - 

65m. — see  1st  Aug.  issue — (W). 

823 _ F _ A  NIGHT  AT  THE  RITZ — C — William  Gargan,  Patricia 

Cll:.  All--  I  onUn  « — Weak - 62m. - see  2nd  March  issue - 


824— F— DINKY — Jackie  Cooper,  Roger  Pryor,  Mary  Astor 
— Neighborhood - 65m. - see  1st  May  issue  (^V). 

825  _ A _ THE  FIREBIRD - D - Verree  Teasdale,  Ricardo  Cortez, 

Anita  Louise,  Lionel  Atwill - Well  Done — 65m. - see  Oct.  '34 

issue (  W)  • 

826  _ A _ I  AM  A  THIEF - MD — Mary  Astor,  Ricardo  Cortez 

- Intrigues - 64m. - see  1st  Dec.  34  issue  (^V). 

82  7 F THE  WHITE  COCKATOO MY Ricardo  Cortez,  Jean 

Muir,  Ruth  Donnelly Average  mystery 73m. see  1st  Feb. 

issue - (  W)  . 

828— A — THE  RIGHT  TO  LIVE — D — J  osephine  Hutchinson, 

George  Brent - Intelligently  handled — 68m. - see  1st  Feb. 

issue— (W). 

829 _ F _ THE  FLORENTINE  DAGGER — MY — Margaret  Lindsay, 

Donald  Woods — Standard  mystery — 69m. — see  1st  April  issue 

—  (W). 

851 _ F _ GOLD  DIGGERS  OF  1935 - MU - Dick  Powell,  Adolphe 

Menjou,  Gloria  Stuart,  Alice  Brady,  Glenda  Farrell,  Frank 
McHugh,  Hugh  Herbert — Can’t  miss — 95m. — see  2nd  March 
issue - (FN) . 


An  EXHIBITOR  Service 


THE  CHECKUP— 2-November-35 


852 —  A — BLACK  FURY — MD — Paul  Muni,  Karen  Morley,  Bar¬ 
ton  MacLane,  William  Gargan,  J.  Carrol  Naish,  Vince  Bar¬ 
nett — Topnotch — 9  7m. — see  2nd  April  issue — (FN). 

853—  F — GO  INTO  YOUR  DANCE— MU— A1  Jolson,  Ruby 

Keeler,  Helen  Morgan,  Glenda  Farrell,  Patsy  Kelly — Big  sell¬ 
ing  opportunity - 97m. — see  2nd  March  issue - (FN). 

854—  F—  HAPPINESS  AHEAD - MU - Dick  Powell,  Joselphine 

Hutchinson,  Frank  McHugh,  Allen  Jenkins  Ruth  Donnelly — 
Okay — 90m. — see  Oct.  '34  issue — (FN). 

856— F— IN  CALIENTE— MU— Dolores  Del  Rio,  Pat  O'Brien, 
Edward  Everett  Horton — Depends  on  musical  draw — 84m. — 
see  I  st  June  issue - (FN). 

858— F— THE  GIRL  FROM  TENTH  AVENUE— D— Bette  Davis, 
Ian  Hunter — Miss  Davis  deserves  a  better  break — 69m. — see 
1st  June  issue — (FN). 

859 - F - LIVING  ON  VELVET — CD— Kay  Francis,  George 

Brent  Warren  William — Sell  Francis,  Brent,  William — 89m. — 
see  1st  March  issue - (FN). 

863 —  F — THE  WOMAN  IN  RED — D — Barbara  Stanwyck,  Gene¬ 
vieve  Tobin,  Gene  Raymond — Won’t  mean  much — 69m. see 

2nd  Feb.  issue - (FN). 

864—  F— SIX  DAY  BIKE  RIDER— F—J  oe  E.  Brown,  Maxine 
Doyle  Gordon  Westcott,  Frank  McHugh — All  Brown — 89m. 
- see  Oct.  '34  issue. 

865 —  F — BRIGHT  LIGHTS — CD — Joe  E.  Brown,  Ann  Dvorak, 
Patricia  Ellis,  Joe  Cawthorn — Better  than  usual  Brown — 85m. 
—  I -Aug. — (FN). 

866 —  F — THE  IRISH  IN  US — C — -James  Cagney,  Pat  O'Brien, 

Olivia  DeHavilland,  Frank  McHugh,  Allen  Jenkins — Socko - 

83m.—  I -Aug.— (FNJ. 

867—  F— OIL  FOR  THE  LAMPS  OF  CHINA— D— Pat  O'Brien, 
Josephine  Hutchinson,  Jean  Muir — Creditable  production — 
97m. — see  2nd  May  issue — (FN)  —  (Cosmopolitan). 

869 - F - BABBITT - CD - Guy  Kibbee,  Aline  MacMahon,  Maxine 

Doyle,  Claire  Dodd — Satisfactory — 74m. — see  1st  Dec.  '34 
issue — (FN) . 

870— F— TRAVELING  SALESLADY— C— Joan  Blondell,  Glenda 
Farrell,  William  Gargan,  Hugh  Herbert,  Grant  Mitchell,  Ruth 
Donnelly — Attains  Warner  comedy  standard — 63m. — see  2nd 
March  issue - (FN). 

872 —  F— GENTLEMEN  ARE  BORN — D — Jean  Muir,  Franchot 
Tone,  Margaret  Lindsay,  Ann  Dvorak — Spotty — 74m. — see 
Nov.  *34  issue — (FN). 

873—  A— I  SELL  ANYTHING— C— Pat  O'Brien,  Claire  Dodd, 
Frank  McHugh,  Ann  Dvorak — Depends  on  O’Brien — 70m. — 
see  Nov.  '34  issue — (FN). 

874—  F— WHILE  THE  PATIENT  SLEPT— MY — Aline  Mac¬ 
Mahon,  Guy  Kibbee,  Patricia  Ellis,  Allen  Jenkins — Fast  moving 
mystery — 66m. — see  1st  March  issue —  (FN). 

875—  F— MARY  JANE’S  PA— CD— Aline  MacMahon,  Guy  Kib¬ 
bee,  Tom  Brown,  Robert  McWade — Pleasant — 71m. — see  1st 
May  issue — (FN). 

876—  F— MAYBE  IT’S  LOVE— CD— Gloria  Stuart,  Ross  Alex¬ 
ander,  Frank  McHugh — program — 62m. — see  1st  Dec.  ’34 
issue — (FN). 

877—  F— MURDER  IN  THE  CLOUDS— AD— Lyle  Talbot,  Ann 
Dvorak,  Gordon  Westcott — Okay  air  meller — 61m. — see  1st 
Jan.  issue — (FN). 

878—  F— RED  HOT  TIRES— AD— Lyle  Talbot,  Mary  Astor, 
Henry  Kolker — Ordinary  speedway  fare — 61m. — see  2nd 
Jan.  issue —  (FN). 

879—  F— CASE  OF  THE  CURIOUS  BRIDE— MY— Warren  Wil¬ 
liam,  Margaret  Lindsay,  Allen  Jenkins,  Claire  Dodd — -Stand¬ 
ard  mystery — 80m. — see  2nd  April  issue — (FN). 

880 —  A — G-MEN — James  Cagney,  Margaret  Lindsay,  Barton  Mac- 
Lane — Strong  in  big  cities — 85m. — see  1st  May  issue —  (FN). 

881—  F— THE  CHURCH  MOUSE— C— Laura  La  Plante,  lan 
Hunter — So-so — 75m. — see  2nd  Dec.  *34  issue —  (FN). 

905 — F — PAGE  MISS  GLORY — C — Marion  Davies,  Pat  O’Brien, 
Dick  Powell,  Mary  Astor,  Patsy  Kelly — Okay  comedy — 91m. 
— 2-July — (Cosmopolitan) . 

907 —  F — FRISCO  KID — MD — James  Cagney,  Margaret  Lindsay, 
Ricardo  Cortez,  Lili  Damita — Ace  meller — 78m. — see  1st  Nov. 
issue — (W) . 

908 —  F — SPECIAL  AGENT — MD — Bette  Davis,  George  Brent, 

Ricardo  Cortez,  Jack  LaRue,  Henry  O’Neill — Exploitation 
stuff - 78m. - 1  -Sept. - Cosmopolitan - (W)  . 

909—  A — DOCTOR  SOCRATES — MD— Paul  Muni,  Ann  Dvorak, 
Barton  MacLane,  Raymond  Brown — Good  program  crime 
drama — 79m. — see  2nd  Oct.  issue. —  (W.) 

917—  F— STARS  OVER  BROADWAY— MU— Pat  O'Brien,  Jean 

Muir,  James  Melton,  Jane  Froman — Depends  on  selling - 

101m. - see  2nd  Nov.  issue. 

918—  F— LITTLE  BIG  SHOT— CD— Sybil  Jason,  Glenda  Farrell, 
Robert  Armstrong,  Edward  Everett  Horton,  Jack  LaRue — New 
child  find — 80m, — 2-Aug. —  (W). 


919—  F— I  LIVE  FOR  LOVE — C — Everett  Marshall,  Dolores  Del 
Rio,  Hobart  Cavanaugh,  Guy  Kibbee,  Allen  Jenkins,  Berton 

Churchill,  Don  Alvarado - Sell  Marshall - 64m. - 1 -Oct. - 

(W.) 

920—  F— PERSONAL  MAID’S  SECRET— CD— Wa  rren  Hull,  Mar¬ 
garet  Lindsay,  Ruth  Donnelly.  Frank  Albertson,  Anita  Louise - 

Fair  program — 60m. —  1 -Oct. —  (W.) 

928— F— MOONLIGHT  ON  THE  PRAIRIE — W— Dick  Foran, 
Sheila  Mannors,  George  E.  Stone — Fair — 60m. — see  1st  Nov. 
issue  (W). 

952— F — SHIPMATES  FOREVER— CD— Dick  Powell,  Ruby 

Keeler,  Lewis  Stone,  Ross  Alexander,  John  Arledge - Money 

show— 1  1  lm. —  1-Oct.— (FN.) 

958— F— I  FOUND  STELLA  PARISH— D— Kay  Francis,  Ian 
Hunter,  Sybil  Jason,  Paul  Lukas — Strong  drama — 74m. — see 
1st  Nov.  issue  (FN). 

966—  F— CASE  OF  THE  LUCKY  LEGS— MY— Warren  William, 
Genevieve  Tobin,  Patricia  Ellis,  Lyle  Talbot,  Allen  Jenkins, 
Peggy  Shannon — Plenty  laughs — 77m. —  1-Oct. —  (FN.) 

967 —  F— THE  GOOSE  AND  THE  GANDER— C— Kay  Francis, 
George  Brent,  Claire  Dodd,  Genevieve  Tobin — Satisfactory 
program — 72m. — 2-Aug — (FN). 

968—  F— THE  PAY  OFF— AD— James  Dunn,  Claire  Dodd, 

Patricia  Ellis,  Alan  Dinehart,  Frankie  Darro — Good  program — 
68m. - 1-Oct. - (FN.) 

969 - F - MAN  OF  IRON - MD - Barton  MacLane,  Mary  Astor, 

Dorothy  Peterson — Program  meller — 62m. — see  2nd  Nov. 
issue. 

_F— THE  MURDER  OF  DR.  HARRIGAN— MY— Kay  Lin- 
aker,  Ricardo  Cortez,  Mary  Astor — Program — 66m. — See  1st 
Nov.  issue — (FN). 

— F — A  MIDSUMMER  NIGHT’S  DREAM— Fantasy— Ian 
Hunter,  Grant  Mitchell,  Dick  Powell,  Ross  Alexander,  Hobart 
Cavanaugh,  Frank  McHugh,  Dewey  Robinson,  James  Cagney, 
Joe  E.  Brown,  Hugh  Herbert,  Otis  Harlan,  Olivia  De  Havil- 
land,  Veree  Teasdale,  Jean  Muir,  Victor  Jory,  Anita  Louise, 
Mickey  Rooney — Class  only,  unless  terrifically  sold — 135m. — 
see  2nd  Oct.  issue. —  (W.) 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

855 — CAPTAIN  BLOOD - Errol  Flynn,  Lionel  Atwill,  Ross  Alex¬ 

ander,  Olivio  De  Havilland,  Guy  Kibbee,  David  Torrence. 

916 - MISS  PACIFIC  FLEET - Joan  Blondell,  Glenda  Farrell,  Hugh 

Herbert,  Warren  Hull,  Allen  Jenkins - (W). 

963— BROADWAY  HOSTESS - Wini  Shaw,  Phil  Regan,  Gene¬ 

vieve  Tobin,  Lyle  Talbot,  Alan  Jenkins. 

— BACKFIRE — Ross  Alexander,  Ann  Dvorak,  Lyle  Talbot, 
Henry  O’Neill,  Eddie  Acuff. 

— CEILING  ZERO — James  Cagney,  Pat  O’Brien,  June  Travis, 
Stuart  Erwin,  Henry  Wadsworth,  Robert  Light. 

— COLLEEN - Ruby  Keeler,  Joan  Blondell,  Dick  Powell,  Hugh 

Herbert. 

— DANGEROUS — Bette  Davis,  Franchot  Tone,  Margaret  Lind¬ 
say,  Alison  Skipworth  (FN). 

— ENEMY  OF  MAN — Paul  Muni,  Josephine  Hutchinson,  Anita 
Louise,  Fritz  Lieber,  Henry  O’Neill,  Porter  Hall,  Donald 
Woods,  Halliwell  Hobbes. - (FN.) 

—FRESHMAN  LOVE— Patricia  Ellis,  Frank  McHugh,  Warren 
Hull. 

- MAN  HUNT — William  Gargan,  Marguerite  Churchill. 

— PETRIFIED  FOREST — Leslie  Howard,  Bette  Davis,  Hum¬ 
phrey  Bogart,  Dick  Foran,  Allen  Jenkins,  Veree  Teasdale, 
Charles  Grapewin. 

— PRISON  FARM — Kay  Linker,  Addison  Richards,  Donald 
Woods. 

— SONG  OF  THE  SADDLE — Dick  Foran,  Victor  Potel,  Addi¬ 
son  Richards,  Bud  Osborne. 

— THE  WIDOW  FROM  MONTE  CARLO— Warren  William, 
Dolores  Del  Rio,  Herbert  Mundin,  Colin  Clive. 

GB 

— F— CHU  CHIN  CHOW— SP — Anna  Mae  Wong,  Fritz 
Kortner,  John  Garrick — Impressive — 95m. — see  Oct.  '34 
issue. 

- F - MAN  OF  ARAN — RD - Robert  Flaherty,  Maggie  Diane 

- Artistic  triumph — 77m. — see  Nov.  '34  issue. 

- A - POWER - COD - Conrad  Veidt,  Benita  Hume,  Cedric 

Hardwicke,  Sir  Gerald  Du  Maurier — Impressive — I  05m. — see 
Oct.  ’34  issue. 

3403 F— LITTLE  FRIEND D— Nova  Pilbeam,  Matheson  Lang, 

Lydia  Sherwood — Praiseworthy — 84m. — see  Nov.  '34  issue. 
3404— F— JACK  AHOY— C— Jack  Hulbert,  Nancy  O'Neil— Weak 
— 74m. — see  2nd  Feb.  issue. 


THE  CHECKUP— 2-November-35 


An  EXHIBITOR  Service 


3405 — F — EVERGREEN — MU — Jessie  Matthews — Pleasant — 83  m. 
see  2nd  Jan.  issue. 

3407 —  F — THE  IRON  DUKE — COD — George  Arliss — Worthy  pro¬ 
duction - 80m. - see  2nd  Feb.  issue. 

3408 —  F — PRINCESS  CHARMING — MU — Evelyn  Laye,  Henry 
Wilcoxson — Fair  large  city,  neighborhood — 70m. — see  1st  July 
issue. 

3409—  F— MY  HEART  IS  CALLING— MU— Jan  Kiepura,  Marta 
Eggerth — Okay — 88m. — see  1st  Jan.  issue. 

3410 - F - LOVER  DIVINE— MU— Marta  Eggerth,  Helen  Chand¬ 

ler — Soothing — see  1st  Feb.  issue. 

3414— F— MY  SONG  FOR  YOU— MU— Jan  Kiepura,  Sonnie  Hale 
— Swell  singing — 70m. — see  2nd  June  issue. 

34  1 5 — F — THE  MAN  WHO  KNEW  TOO  MUCH— MD— Nova  Pil- 

beam,  Leslie  Banks,  Edna  Best,  Peter  Lorre - To  be  sold — - 

74m. — see  2nd  March  issue. 

34  17— A— LOVES  OF  A  DICTATOR — (The  Dictator)—  COD— 

Clive  Brook,  Madeleine  Carroll,  Emyln  Williams — Impressive 
— 85m. — see  2nd  March  issue. 

3501 —  F — 39  STEPS — MY — Robert  Donat,  Madeleine  Carroll, 

Godfrey  Tearle - Should  please — 79m. — 2-July. 

3502 —  F— THE  MORALS  OF  MARCUS — D— Lupe  Velez,  lan  Hun¬ 
ter,  Adrienne  Allen — Program - 73m. - see  1st  Nov.  issue. 

3503—  A— THE  CLAIRVOYANT— MD— Claude  Rains,  Fay  Wray, 
Jane  Baxter,  Jack  Raine — No  trouble  anywhere  with  adults — 
73  m. — 2-June. 

3508—  F— BORN  TO  GLORY— MD— Betty  Balfour,  John  Mills— 
English  in  theme,  must  be  sold — 68m. — see  2nd  Oct.  issue. 

3509—  F— ALIAS  BULLDOG  DRUMMOND— CD — Jack  Hulbert, 
Fay  Wray — Fair — 63m. — 2-Aug. 

3510—  F— THE  PASSING  OF  THE  THIRD  FLOOR  BACK— D— 
Conrad  Veidt,  Renee  Ray,  Anna  Lee — Class  excellence — 86m. 
— see  I  st  Nov.  issue. 

35  1 3 — F — TRANSATLANTIC  TUNNEL— MD — Richard  Dix,  Les¬ 

lie  Banks,  Helen  Vinson,  Madge  Evans — Impressive  job — 94m. 
- see  1st  Nov.  issue. 

Liberty 

(Distributed  in  Philadelphia,  Washington  by  Hollywood;  elsewhere 
by  Republic) 

— F — BORN  TO  GAMBLE — D — Onslow  Stevens,  H.  B.  War¬ 
ner,  Maxine  Doyle,  Lois  Wilson - To  be  sold - 69m. - 1 -Aug. 

- A - CHEATERS - CD - Bill  Boyd,  Dorothy  Mackaill - Bet¬ 
ter  than  average  inde — 65m. — see  March  '34  issue. 

— F — DIZZY  DAMES— C — Marjorie  Rambeau,  Lawrence 
Grey,  Florine  McKinney,  Fuzzy  Knight — Entertains — 65m. — 
— F — NO  RANSOM — D — Leila  Hyams,  Phillips  Holmes,  Jack 

La  Rue - Deserves  hand — 72m. — see  April  ’34  issue. 

— F— THE  OLD  HOMESTEAD— MU — Mary  Carlisle,  Law¬ 
rence  Gray,  Dorothy  Lee,  Willard  Robertson,  Eddie  Nugent, 

Fuzzy  Knight — Good  job - 70m. —  I -Aug. 

—A— ONCE  TO  EVERY  BACHELOR— CD— Marion  Nixon. 
Neil  Hamilton,  Aileen  Pringle — Nice  bet — 71m. — see  June 
'34  issue. 

- F - SCHOOL  FOR  GIRLS - MD - Sidney  Fox,  Lois  Wilson, 

Anne  Shirley,  Lucile  La  Verne,  Paul  Kelly,  Kathleen  Burke - 

Sell  feature  names — 73m. — see  Sept.  ’34  issue. 

- F - SWEEPSTAKE  ANNIE - C - Tom  Brown,  Marion  Nixon, 

Inez  Courtney,  Wera  Engels — Nice — 74m. — see  2nd  Jan.  issue. 

—A - TAKE  THE  STAND— MD— Jack  La  Rue,  Thelma  Todd, 

Gail  Patrick,  Russell  Topton — Ace - 81m. — see  March  ’34 

issue. 

—F— TWO  HEADS  ON  A  PILLOW— CD— Neil  Hamilton. 
Miriam  Jordan,  Henry  Armetta — Creditable — 74m. — see  July 
’34  issue. 

_A— WHEN  STRANGERS  MEET— MD— Richard  Cromwell, 
Arline  Judge,  Lucien  Littlefield — Heavy — 72m. — see  April  '34 
issue. 

_F— WITHOUT  CHILDREN— D— Marguerite  Churchill. 
Bruce  Cabot,  Evelyn  Brent,  Dickie  Moore,  Cora  Sue  Collins, 
Reginald  Denny — Fair — 81m. — see  Nov.  ’34  issue. 

Majestic 

(Distributed  in  Philadelphia  by  Masterpiece,  in  Washington  by 
Trio,  elsewhere  by  Republic) 

_A— MOTIVE  FOR  REVENGE — MD— Don  Cook,  Irene 

Hervey,  Doris  Lloyd - Strong  melodrama — 60m. —  I -April. 

- F— MUTINY  AHEAD— MD— Neil  Hamilton,  Kathleen 

Burke — Plenty  of  action — 63m. — see  2nd  Feb.  issue, 

— F — NIGHT  ALARM — MD — Bruce  Cabot,  Judith  Allen - 

High  rating  fire  yarn — 63m. — see  Oct.  '3  4issue. 

— F — THE  PERFECT  CLUE — MD — David  Manners,  Dorothy 
Libaire,  Skeets  Gallagher — Satisfactory — 62m. — see  1st  Dec. 
'34  issue. 


— F — RECKLESS  ROADS — MD — Judith  Allen,  Regis  Toomey, 
Lloyd  Hughes,  Ben  Alexander,  Matthew  Betz — Good  family, 
nabe — 60m. 1  -Aug. 

_A— THE  SCARLET  LETTER— CL— Colleen  Moore,  Har- 

die  Albright — Saleable - 63m. — see  Aug.  ’34  issue. 

— F — SHE  HAD  TO  CHOOSE — CD — Buster  Crabbe,  Isabel 
Jewell — Average. — 65m. — see  Aug.  '34  issue. 

Mascot 

(Distributed  in  Washington  by  Gold  Medal,  elsewhere  by  Republic) 

— F— BEHIND  THE  GREEN  LIGHTS— MD— Norman  Foster, 
Judith  Allen,  Sidney  Blackmer — Packed  with  action — 68m. — 
see  2nd  March  issue. 

— F — CONFIDENTIAL — MD — Donald  Cook,  Evalyn  Knapp, 
Warren  Hymer — Good  program — 66m. — see  1st  Nov.  issue. 
— F — CRIMSON  ROMANCE — MD — Ben  Lyon,  Sari  Maritza, 
James  Bush,  Hardie  Albright,  Erich  Von  Stroheim — Fair — 
68m. — see  Oct.  *34  issue. 

— F — HARMONY  LANE — MU — Douglas  Montgomery,  Evelyn 
Venable,  Adrienne  Ames,  Joe  Cawthorn,  William  Frawley, 
Cora  Sue  Collins — Good  everywhere — 84m. —  1-Sept. 

— F— THE  HEADLINE  WOMAN—MD— Heather  Angel.  Jack 
LaRue,  Roger  Pryor,  Ford  Sterling,  Conway  Tearle — Decid¬ 
edly  okay — 78m. — 2-May. 

— F— LADIES  CRAVE  EXCITEMENT— MD— Norman  Foster, 
Evalyn  Knapp,  Esther  Ralston,  Eric  Linden,  Purnell  Pratt — 
Topnotch  inde — 67m. —  I -July. 

— F — LITTLE  MEN — CL — Ralph  Morgan,  Erin  O’Brien- 
Moore,  Cora  Sue  Collins,  Frankie  Darro,  Dickie  Moore — 
Triumph — 78m. — see  2nd  Dec.  issue. 

— F — THE  MARINES  ARE  COMING— AD — William  Haines, 
Conrad  Nagel,  Esther  Ralston — Neat  little  picture — 68m. — 
see  2nd  Dec.  '34  issue. 

— F— IN  OLD  SANTA  FE— W— Ken  Maynard,  Evalyn  Knapp, 
Gene  Autry — Better  than  usual — 64m. — see  2nd  Dec.  '34 
issue. 

— F— ONE  FRIGHTENED  NIGHT — MY— Mary  Carlisle,  Regis 
Toomey,  Arthur  Hohl,  Wally  Ford — Spooky — 66m. — see  1st 
May  issue. 

— F — STREAMLINE  EXPRESS — MD — Victor  Jory,  Evalyn 
Venable,  Esther  Ralston,  Ralph  Forbes — Satisfactory — 69m. — 
2-Sept. 

—F— WATERFRONT  LADY— MD — Ann  Rutherford,  Barbara 
Pepper,  Frank  Albertson,  Grant  Withers,  Jack  LaRue — Buildup 
for  a  new  name — 68m. —  1 -Oct. 

—F— YOUNG  AND  BEAUTIFUL— C— William  Haines,  Jud¬ 
ith  Allen,  Joe  Cawthorn,  Ted  Fio  Rito  and  Band — Okay — 
65m. - see  Sept.  *34  issue. 

Melro 

501 —  F — MARK  OF  THE  VAMPIRE — MD — Lionel  Barrymore, 
Elizabeth  Allen,  Bela  Lugosi — Satisfactory  thriller — 84m. — 
see  1st  April  issue. 

502 —  A — PUBLIC  HERO  No.  1 — MD — Chester  Morris,  Lionel 
Barrymore,  Jean  Arthur — Okay — 79m. — see  1st  June  issue. 

504 —  F - WEST  POINT  OF  THE  AIR— MD - Wallace  Beery, 

Robert  Young,  Robert  Taylor,  Maureen  O’Sullivan,  Lewis 
Stone,  Rosalind  Russell — Plug  name  draw — 100m. — see  1st 
March  issue. 

505 —  F — O’SHAUGHNESSY’S  BOY — D — Wallace  Beery,  Jackie 
Cooper,  Spanky  McFarland,  Sara  Haden — Another  strong 
Metro  grosser 96m. 1 -Oct. 

506 —  OUTCAST  LADY — D — Constance  Bennett,  Hugh  Williams, 

Herbert  Marshall - Class - 80m. — see  Sept.  '34  issue. 

507—  A— BIOGRAPHY  OF  A  BACHELOR  GIRL— C— Ann 
Harding,  Edward  Everett  Horton,  Robert  Montgomery,  Edward 
Arnold,  Una  Merkel — Class  comedy — 83m. — see  1st  Jan. 
issue. 

508—  A— EVELYN  PRENTICE— MD — William  Powell,  Myrna 
Loy,  Una  Merkel,  Cora  Sue  Collins — All  Powell-Loy — 78m. 
— see  Nov.  ’34  issue. 

509 —  A — THE  FLAME  WITHIN— D— Ann  Harding,  Herbert 
Marshall,  Maureen  O’Sullivan — Well  done — 73m. — see  2nd 
May  issue. 

510 —  F — CALM  YOURSELF — C — Robert  Young,  Madge  Evans, 

Betty  Furness — Program - 70m. - see  1st  July  issue. 

511 —  A — MAD  LOVE — MD — Peter  Lorre,  Colin  Clive,  Frances 
Drake — For  horror  followers — 81m. — 2 -July. 

5  I  2 — F — I  LIVE  MY  LIFE — CD — Joan  Crawford,  Brian  Aherne,. 
Aline  MacMahon,  Eric  Blore,  Fred  Keating — Smart  money  pic¬ 
ture — 90m. —  I  -Oct. 

5  I  6 — F — AFTER  OFFICE  HOURS — CD — Clark  Gable,  Constance 

Bennett,  Stuart  Erwin,  Billie  Burke - In  the  money — 71m. — 

see  2nd  Feb.  issue. 


An  EXHIBITOR  Service 


THE  CHECKUP — 2-November-35 


520 — F — BONNIE  SCOTLAND — C — Laurel  and  Hardy,  June 
Lang,  Anne  Grey,  William  Janney — Sell  Laurel-Hardy — 90m. 
—  I -Aug. 

523—  F— THE  WINNING  TICKET— C— Leo  Carrillo,  Ted  Healy, 

Louise  Fazenda - So-so  comedy - 72m. — see  1st  Feb.  issue. 

524—  F— MURDER  IN  THE  FLEET— MY— Robert  Taylor,  Jean 
Parker,  Jean  Hersholt,  Ted  Healy,  Una  Merkel — Program — 
70m. — see  2nd  May  issue. 

528 —  F — ESCAPADE - CD - William  Powell,  Luise  Rainer,  Vir¬ 
ginia  Bruce - Buildup  for  new  find - 94m. — see  2nd  July  issue. 

529 —  F - RENDEZVOUS - MY — William  Powell,  Rosalind  Rus¬ 
sell,  Binnie  Barnes,  Lionel  Atwill - Good  spy  program - 100m. 

- see  I  st  Nov.  issue. 

5  3  3— F— D A VID  COPPERFIELD— CL— Lionel  Barrymore,  W. 
C.  Fields,  Madge  Evans,  Maureen  O’Sullivan,  Lewis  Stone, 

Frank  Lawton,  Edna  Mae  Oliver - Fine - I  I  0m. - see  2nd  Jan. 

issue. 

536— F— MUTINY  ON  THE  BOUNTY— Charles  Laughton,  Clark 

Gable,  Franchot  Tone Industry  triumph 133m. — see  2nd 

Nov.  issue. 

53  7— F— NAUGHTY  MARIETTA— MU— Jeanette  MacDonald, 

Nelson  Eddy,  Frank  Morgan - Big — 80m. - see  1st  March 

issue. 

540—  A— WICKED  WOMAN— D—Mady  Christians,  Charles 

Bickford — Drama - 75m. — see  1st  Dec.  '34  issue. 

541—  F— THE  BAND  PLAYS  ON— CD - Robert  Young,  Betty 

Furness,  Stuart  Erwin,  Ted  Healy,  Leo  Carrillo - Fair  pro¬ 
gram - 87m. - see  1st  Jan.  issue. 

542—  A— THE  GAY  BRIDE - CD— Carole  Lombard,  Chester 

Morris,  Una  Merkel,  Leo  Carrillo,  Zasu  Pitts - Laugh  show - 

82m. — see  Nov.  ’34  issue. 

543 - F - SEQUOIA - AD - Jean  Parker,  Russell  Hardie — Differ¬ 
ent - 74m. — see  1st  Feb.  issue. 

544—  F— SOCIETY  DOCTOR - MD— Chester  Morris,  Virginia 

Bruce,  Billie  Burke,  Ray  Walburn — Okay  program — 66m. — 
see  2nd  Jan.  issue. 

545 —  F - SHADOW  OF  DOUBT — MY - Virginia  Bruce,  Ricardo 

Cortez,  Isabel  Jewell — Entertaining  programmer — 75m. — see 
2nd  Feb.  issue. 

546—  F— THE  CASINO  MURDER  CASE - MY— Paul  Lukas,  Don¬ 
ald  Cook,  Rosalind  Russell,  Ted  Healy,  Louise  Fazenda - Okay 

- 79m. - see  1st  March  issue. 

547—  F— TIMES  SQUARE  LADY— CD— Robert  Taylor,  Virginia 

Bruce,  Helen  Twelvetrees,  Jack  La  Rue,  Nat  Pendleton - Okay 

program — 64m. — see  1st  March  issue. 

548—  F — BABY  FACE  HARRINGTON — C— Charles  Butterworth 

Una  Merkel,  Nat  Pendleton,  Eugene  Pallette - Plenty  of 

laughs — 60m. - see  1st  April  issue. 

549— F— ONE  NEW  YORK  NIGHT— CD— Franchot  Tone,  Con¬ 
rad  Nagle,  Una  Merkle,  Charles  Starrett - Fair - 79m. - see 

1st  April  issue. 

550—  F— AGE  OF  INDISCRETION— D— Paul  Lukas,  Helen  Vin¬ 
son,  David  Jack  Holt,  May  Robson,  Madge  Evans - Satisfying 

program - 90m. — see  2nd  May  issue. 

551—  F - VAGABOND  LADY - CD— Robert  Young,  Evelyn  Ven¬ 
able - Good  program - 78m. — see  2nd  April  issue. 

552 —  A— BARRETTS  OF  WIMPOLE  STREET— D— Norma 

Shearer,  Maureen  O'Sullivan,  Charles  Laughton,  Fredric 
March. - Triumph - 103m. - see  Aug.  ’34  issue. 

601—  F— BROADWAY  MELODY  OF  1936 — MU— Jack  Benny. 

Eleanor  Powell,  Robert  Taylor,  Sid  Silvers,  Una  Merkel - Big 

exploitation  opportunity — 1  10m. —  1-Sept. 

602 —  F - CHINA  SEAS - MD - Wallace  Beery,  Clark  Gable,  Jean 

Harlow,  Lewis  Stone - Big  number — 93m. - see  2nd  July  issue. 

611—  F — WOMAN  WANTED — MD — Maureen  O’Sullivan,  Joel 
McCrea,  Lewis  Stone,  Louis  Calhern — Program  melodrama — 
78m. —  I  -Aug. 

612 —  A - THE  MURDER  MAN - MD - Spencer  Tracy,  Virginia 

Bruce — Must  be  sold — 70m. — see  2nd  July  issue. 

613 —  F— THE  BISHOP  MISBEHAVES— CD— Edmund  Gwenn, 
Maureen  O’Sullivan,  Lucille  Watson,  Reginald  Owen,  Dudley 
Digges,  Norman  Foster — Smart  program — 80m. —  I -Oct. 

614 - F — PURSUIT - AD - Chester  Morris,  Sally  Eilers,  Scotty 

Beckett,  Henry  Travers — Program — 65m. — 2- Aug. 

616— F - IT’S  IN  THE  AIR - C - Jack  Benny,  Ted  Healy,  Una 

Merkel,  Mary  Carlisle,  Grant  Mitchell,  Nat  Pendleton — Plenty 
funny - 80m. - see  2nd  Oct.  issue. 

625 - F - HERE  COMES  THE  BAND - MU - Ted  Lewis  and  band. 

Virginia  Bruce,  Ted  Healy,  Nat  Pendleton,  Spanky  McFarland 
— Plenty  to  sell — 77m. — 2-Aug. 

638 — F — ANNA  KARENINA — D— Greta  Garbo,  Fredric  March, 
Freddie  Bartholomew,  Maureen  O’Sullivan - Impressive - 85m. 

— 2-JuIy 


644— F— A  NIGHT  AT  THE  OPERA— F— Groucho,  Chico, 
Harpo  Marx,  Kitty  Carlisle,  Allan  Jones — Cleanup — 94m. — 
see  I  st  Nov.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

5  I  7 - RIFF  RAFF - Jean  Harlow,  Spencer  Tracy,  Joseph  Calleia, 

Una  Merkel,  Allen  Jenkins,  Roger  lmhof,  J.  Farrell  Mac¬ 
Donald,  George  Givot. 

004  A  TALE  OF  TWO  CITIES Ronald  Colman,  Elizabeth 

Allan,  Donald  Woods,  Mitchell  Lewis,  Reginald  Owen,  Basil 
Rathbone,  H.  B.  Warner. 

6  I  5— THE  PERFECT  GENTLEMAN— Heather  Angel,  Frank  Mor¬ 

gan,  Cicely  Courtneidge,  Herbert  Mundin,  Henry  Stephenson. 
617— LAST  OF  THE  PAGANS— Mala,  Lotus  Long. 

019  KIND  LADY - Aline  McMahon,  Basil  Rathbone,  Frank  Al¬ 

bertson,  Mary  Carlisle,  Dudley  Digges. 

028 AH,  WILDERNESS Wallace  Beery,  Lionel  Barrymore, 

Cecilia  Parker,  Eric  Linden,  Aline  MacMahon,  Helen  Flint. 

— THE  BOHEMIAN  GIRL - Laurel  and  Hardy,  Jacqueline 

Wells,  Anto  nio  Moreno,  Mae  Busch. 

—THE  GETAWAY— J  ackie  Cooper,  Joseph  Calleia,  Lewis 
Stone,  Dudley  Digges,  Jean  Hersholt. 

—THE  GREAT  ZIEGFELD— William  Powell,  Myrna  Loy, 
Luise  Rainer,  Fanny  Brice,  Ray  Bolger,  Virginia  Bruce,  Nat 
Pendleton,  Ann  Pennington,  Reginald  Owen. 

—ROBIN  HOOD  OF  EL  DORADO— Warner  Baxter,  Ann 
Loring,  Margo,  Bruce  Cabot,  William  Henry,  J.  Carrol  Naish, 
Francis  MacDonald. 

- ROSE  MARIE - Nelson  Eddy,  Jeanette  MacDonald. 

- TARZAN  ESCAPES - Johnny  Weismuller,  Maureen  O’Sulli¬ 
van,  John  Buckler,  William  Henry,  Benita  Hume. 

- THREE  LIVE  GHOSTS - Richard  Arlen,  Ann  Loring. 

— THE  WHIPSAW — Spencer  Tracy,  Myrna  Loy. 

- WIFE  VS.  SECRETARY — William  Powell,  Jean  Harlow, 

Myrna  Loy. 

— UNTITLED — Clifton  Webb,  Robert  Montgomery,  Jessie  Mat¬ 
thews,  Vilma  Ebsen. 

Paramount 

3412—  F— READY  FOR  LOVE— CD— Richard  Arlen,  Marjorie 

Rambeau,  Ida  Lupino — Program — 65m. - see  Oct.  '34  issue. 

3413 —  A - MENACE - MD - Paul  Cavanaugh,  Gertrude  Michael, 

Henrietta  Crosman,  John  Lodge - Thrills  aplenty - 60m. - see 

Oct.  '34  issue. 

3414 —  A — ENTER  MADAME - C — Elissa  Landi,  Cary  Grant, 

Lynne  Overman — Better  than  average 76m. — see  Nov.  '34 

issue. 

3415—  A— LIMEHOUSE  BLUES— MD— George  Raft,  Jean  Parker, 
Anna  May  Wong,  Kent  Taylor — Strictly  melodrama — 64m. — 
see  Nov.  ’34  issue. 

3416—  A— THE  PRESIDENT  VANISHES— D— Arthur  Byron, 

Paul  Kelly,  Edward  Arnold - Debatable - 85m. - see  1st  Dec. 

'34  issue. 

341  7— F— COLLEGE  RHYTHM— F— Joe  Penner,  Lanny  Ross, 

Jack  Oakie,  Lyda  Roberti,  Mary  Brian - Dough  show - 84m. - 

see  Nov.  ’34  issue. 

3418—  F— IT’S  A  GIFT— C— W.  C.  Fields,  Jean  Rouverol,  Kath¬ 
leen  Howard,  Baby  Leroy,  Morgan  Wallace - All  Fields — 69m. 

— see  1st  Dec.  ’34  issue. 

3419 —  F — BEHOLD  MY  WIFE - D - Sylvia  Sidney,  Gene  Raymond 

— Okay — 77m. — see  1st  Dec.  '34  issue. 

3420—  F— FATHER  BROWN,  DETECTIVE— D— Walter  Connolly, 

Paul  Lukas,  Halliwell  Hobbes,  Gertrude  Michaels - Favorable 

- 65m. - see  1st  Dec.  ’34  issue. 

3421—  F— HOME  ON  THE  RANGE— W— Jackie  Coogan,  Ran¬ 
dolph  Scott — Different  open  air  piece — 70m. — see  1st  Dec. 
'34  issue. 

3422—  F— ONE  HOUR  LATE— CD— Joe  Morrison,  Helen  Twelve- 

trees,  Arline  Judge,  Ray  Walker - Sell  Morrison - 69m. - see 

1st  Dec.  ’34  issue. 

3423—  F— HERE  IS  MY  HEART - C— Bing  Crosby,  Kitty  Carlisle, 

Roland  Young - Dough  show - 77m. - see  2nd  Dec.  ’34  issue. 

3424 - F - WINGS  IN  THE  DARK — MD - Myrna  Loy,  Cary  Grant, 

Hobart  Cavanaugh — Better  than  average — 67m. — see  1st  Feb. 
issue. 

3425 —  F— ONCE  IN  A  BLUE  MOON— CD— Jimmy  Savo,  Whitney 
Bourne,  Cecilia  Parker — Problem — 74m. — see  2nd  May  issue. 

3426 —  F — THE  GILDED  LILY— CD — Claudette  Colbert,  Fred 
MacMurray,  Luis  Alberni — Okay — 85m. —  see  2nd  Jan.  issue. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  lime  accurate  but  local  checking  is  absolute  insurance. 


47. 


THE  CHECKUP— 2-November-35 


An  EXHIBITOR  Service 


3427—  F— LIVES  OF  A  BENGAL  LANCER— MD— Gary  Cooper. 
Franchot  Tone,  Richard  Cromwell,  Guy  Standing — Big — 
105m. — see  2nd  Jan.  issue. 

3428—  F— ROCKY  MOUNTAIN  MYSTERY— W— Randolph  Scott, 
Chic  Sale,  Kathleen  Burke — Fair — 65m. — see  1st  Feb.  issue. 

3429 —  A — RUMBA — D — George  Raft,  Carole  Lombard,  Margo, 
Lynne  Overman — Must  be  sold — 75m. — see  1st  Feb.  issue. 

3430—  F— ALL  THE  KING’S  HORSES — MU— Carl  Brisson,  Ed¬ 
ward  Everett  Horton,  Mary  Ellis,  Katherine  DeMille — Ace 
Musical — 84m. — see  2nd  Feb.  issue. 

343  1 — F — RUGGLES  OF  RED  GAP— C— Charles  Laughton,  Mary 
Boland,  Charles  Ruggles  Zasu  Pitts,  Roland  Young,  Leila 
Hyams — Very  good — 94m. — see  2nd  Feb.  issue. 

3432 —  F — CAR  99 — AD — Fred  MacMurray,  Sir  Guy  Standing, 
Ann  Sheridan — Satisfactory — 74m. — see  2nd  Feb.  issue. 

3433 —  F — MISSISSIPPI — CD — Bing  Crosby,  W.  C.  Fields,  Joan 
Bennett — Plenty  to  sell — 84m. — see  1st  March  issue. 

3434 —  F — LOVE  IN  BLOOM — C — George  Burns,  Gracie  Allen, 
Dixie  Lee,  Joe  Morrison — Songs  may  help — 78m. — see  2nd 
March  issue. 

3  43  5— A— PRIVATE  WORLDS - D— Claudette  Colbert,  Charles 

Boyer,  Joan  Bennett,  Joe  McCrea,  Helen  Vinson — Standout — 
82m. - see  2nd  March  issue. 

3436— F— McFADDEN’S  FLATS — C— Walter  C.  Kelly,  Andy 
Clyde,  Richard  Cromwell,  Betty  Furness — Mass — 62m. — 
see  2nd  March  issue. 

343  7 — A — THE  SCOUNDREL — D — Noel  Coward,  Julie  Haydon, 
Martha  Sleeper — To  be  sold — 74m. — see  1st  May  issue. 

3438 —  F — HOLD  ’EM  YALE — CD — Patricia  Ellis,  Cesar  Romero, 
Larry  Crabbe,  Warren  Hymer — Sell  Runyon — 65m. — see  1st 
April  issue. 

3439 —  A — FOUR  HOURS  TO  KILL— MD— Richard  Barthelmess, 
Joe  Morrison,  Helen  Mack — Okay  metier — 76m. — see  2nd 
April  issue. 

3440—  F— STOLEN  HARMONY— CD— George  Raft,  Grace  Brad¬ 
ley,  Ben  Bernie  and  lads — Satisfactory — 81m. — see  2nd  April 
issue. 

3441_A— THE  DEVIL  IS  A  WOMAN— D— Marlene  Dietrich, 
Lionel  Atwill,  Edward  Everett  Horton — Spotty — 92m. — see 
1st  March  issue. 

3442 —  F — GOIN’  TO  TOWN — CD — Mae  West,  Marjorie  Gateson, 
Paul  Cavanaugh — All  Mae — 74m. — see  1st  May  issue. 

3443 —  F — PEOPLE  WILL  TALK — C — Mary  Boland,  Charles 
Ruggles — Usual  Boland-Ruggles — 69m. — see  2nd  April  issue. 

3444 —  A — THE  GLASS  KEY — MY — George  Raft,  Claire  Dodd, 
Edward  Arnold,  Rosalind  Keith — Well  done — 77m. — see  1st 
June  issue. 

3445 —  F — COLLEGE  SCANDAL — MY — Arline  Judge,  Kent  Tay¬ 
lor,  Wendy  Barrie — Satisfactory  job — 75m. — see  2nd  June 
issue. 

3446 —  F— MEN  WITHOUT  NAMES — MD— Fred  MacMurray, 
Madge  Evans — Depends  on  selling — 70m. — see  1st  July  issue. 

3447 —  F — THIS  WOMAN  IS  MINE — MD — Gregory  Ratoff,  Benita 
Hume,  Katherine  Sergava,  John  Loder — Restricted — 70m. — 
2-Sept. 

3448 —  F — PARIS  IN  SPRING — C — Mary  Ellis,  Tullio  Carmanati, 
Ida  Lupino — Pleasant — 82m. — see  2nd  June  issue. 

3449 —  A — SHANGHAI — D — Charles  Boyer,  Loretta  Young,  War¬ 
ner  Oland — Word  of  mouth  must  help — 75m. — see  1st.  Aug. 
issue. 

3450 —  F— SMART  GIRL — C— IDA  Lupino,  Kent  Taylor,  Gail 
Patrick — Program — 75m. — see  1st  Aug.  issue. 

345  |_F— MAN  ON  THE  FLYING  TRAPEZE— C—W.  C.  Fields, 
Mary  Brian — All  Fields — 64m. — see  2nd  July  issue. 

3452— F— ACCENT  ON  YOUTH— CD— Sylvia  Sidney,  Herbert 
Marshall — Smart  stuff — 85m. — see  2nd  July  issue. 

3501—  F— EVERY  NIGHT  AT  EIGHT— MU — George  Raft,  Alice 

Faye,  Frances  Langford,  Patsy  Kelly - Saleable — 75m.—— 

1- Aug. 

3502 —  F— WANDERER  OF  THE  WASTELAND— W— Dean  Jag- 
ger,  Gail  Patrick,  Edward  Ellis,  Benny  Baker,  Larry  Crabbe — 
Okay  western — 60m. —  1-Oct. 

3503—  F— ANNAPOLIS  FAREWELL— CD— Sir  Guy  Standing, 
Rosalind  Keith,  Tom  Brown,  Richard  Cromwell — Exploitation 
bet — 85m. —  I  -Sept. 

3504—  A — WITHOUT  REGRET— D— Kent  Taylor,  Elissa  Landi, 
Frances  Drake,  Paul  Cavanagh — Strong  drama — 75m.— 

2- Aug. 

3505—  F— THE  LAST  OUTPOST— MD— Cary  Grant,  Gertrude 

Michael,  Claude  Rains,  Kathleen  Burke — Saleable - 72m. — 

I -Oct. 

3506—  F— HOPALONG  CASSIDY—' W— William  Boyd,  Paula 

Stone,  James  Ellison - Fine  western - 63m. - 2-Aug. 

3507—  F— HERE  COMES  COOKIE— F— Burns  and  Allen,  George 
Barbier,  Betty  Furness,  Andrew  Tombes — Usual  Burns-Alien 
— 65m. —  I  -Sept. 


3508 —  F — THE  CRUSADES — SP — Loretta  Young,  Henry  ^Vil- 
coxon,  Katherine  DeMille,  lan  Keith,  V.  Aubrey  Smith, 
William  Farnum — Industry  triumph — 134m.  (road  show 
length) — 2-Aug. 

3509—  F— TWO  FOR  TONIGHT— C— Bing  Crosby,  Joan  Bennett, 
Mary  Boland — Depends  on  Crosby — 60m. —  I -Sept. 

3510  F  PETER  IBBETSON — D — Gary  Cooper,  Ann  Harding, 

John  Halliday,  Dickie  Moore - Credit  to  all - 88m. - see  2nd 

Nov.  issue. 

3511—  F— THE  BIG  BROADCAST  OF  1936 — MU— Jack  Oakie, 
George  Burns,  Gracie  Allen,  Lyda  Robert!,  Wendy  Barrie, 
Henry  \Vadsworth,  C.  Henry  Gordon,  Benny  Baker,  Bing 
Crosby,  Ethel  Merman,  Mary  Boland,  Charles  Ruggles,  Ina  Ray 
Hutton,  Amos  and  Andy — Swell  relaxation — 97m. —  1-Oct. 

3512—  F— THE  VIRGINIA  JUDGE— C— Walter  C.  Kelly,  Marsha 
Hunt,  Johnny  Downs,  Stepin  Fetchit.— Enough  entertainment 
— 63m. —  1-Oct. 

3513—  F— TWO  FISTED— F— Lee  Tracy,  Roscoe  Karns.  Gail 
Patrick,  Kent  Taylor,  Grace  Bradley,  G.  B.  Huntley,  Jr. — Laugh 
program — 62m. —  1-Oct. 

35  14 — F — LITTLE  AMERICA — Narrative  of  Rear  Admiral  Richard 
Byrd  a  Antarctic  expedition — Worth  attention  anywhere — 
5  7m. — see  2nd  Oct.  issue. 

3515—  F— HANDS  ACROSS  THE  TABLE— CD — Carole  Lom¬ 
bard,  Fred  MacMurray,  Astrid  Alwyn,  Ralph  Bellamy,  Ruth 
Donnelly,  Marie  Prevost — Nice  job — 80m. — see  2nd  Oct. 
issue. 

3517 —  F — THE  EAGLE’S  BROOD — W — William  Boyd,  Jimmy 
Ellison,  William  Farnum,  Joan  Woodbury — Very  good — 60m. 
— see  2nd  Oct.  issue. 

3518—  F— WINGS  OVER  ETHIOPIA— Travelogue  through  Ethi¬ 
opia — Vastly  interesting  while  the  headlines  last — 53m.  and 
43m.  (dependent  on  territory) — see  2nd  Oct.  issue. 

3519 —  IF  I  HAD  A  MILLION — Charles  Laughton,  all  star  (re¬ 
issue)  . 

3520 —  F — SHIP  CAFE — CD — Carl  Brisson,  Arline  Judge,  Mady 
Christians — Depends  on  Brisson — 74m. — see  1st  Nov.  issue. 
— F— MARY  BURNS,  FUGITIVE— MD— Sylvia  Sidney,  Mel- 
vyn  Douglas,  Wally  Ford — Best  for  meller  lovers — 68m. — see 
2nd  Nov.  issue. 

— F — NEVADA — W — Larry  Crabbe,  Kathleen  Burke,  Monte 
Blue - Fair — 60m. - see  2nd  Nov.  issue. 

— F— SO  RED  THE  ROSE— D— Margaret  Sullavan,  Walter 
Connelly,  Randolph  Scott — Should  pull  anywhere — 91m. — see 
2nd  Nov.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

3516—  ROSE  OF  THE  RANCHO— Gladys  Swarthout,  H.  B.  War¬ 
ner,  John  Boles,  Charles  Bickford,  Willie  Howard,  Herb 
Williams. 

— ANYTHING  GOES — —Bing  Crosby,  Frank  Morgan,  Ethel  Mer¬ 
man,  Ida  Lupino,  Grace  Bradley. 

— BAR  20  RIDES  AGAIN — William  Boyd,  James  Ellison, 
George  Hayes,  Jean  Rouveral. 

— THE  BRIDE  COMES  HOME — Fred  MacMurray,  Claudette 
Colbert. 

— COLLEGIATE — Joe  Penner,  Jack  Oakie,  Mack  Gordon, 
Harry  Revel,  Lynne  Overman,  Larry  Crabbe,  Ned  Sparks. 

— DESIRE — -Gary  Cooper,  Marlene  Dietrich,  Alan  Mowbray, 
Ernest  Cossart,  John  Haliday. 

— DRIFT  FENCE — Larry  Crabbe,  Katherine  De  Mille,  Glenn 
Erikson. 

— GIVE  US  THIS  NIGHT — Jan  Kiepura,  Gladys  Swarthout. 
— HER  MASTER’S  VOICE — Edward  Everett  Horton,  Peggy 
Conklin,  Laura  Hope  Crews,  Elizabeth  Patterson. 

— IT’S  A  GREAT  LIFE — Joe  Morrison,  Paul  Kelly,  Rosa¬ 
lind  Keith,  William  Frawley,  Chic  Sale,  David  Holt,  Baby 
Leroy,  Dean  Jagger. 

— KLONDIKE  LOU — Mae  West,  Victor  McLaglen,  Edward 
Gargan,  Nell  Craig,  John  Rogers,  Helen  Jerome  Eddy. 

- THE  MILKY  WAY - Harold  Lloyd,  Veree  Teasdale,  Helen 

Mack,  Dorothy  Wilson,  William  Gargan,  George  Barbier,  Lionel 
Stander. 

— MILLIONS  IN  THE  AIR — Ida  Lupino,  Willie  Howard,  Ray 
Milland,  George  Barbier,  Benny  Baker. 

—SOAK  THE  RICH - Walter  Connelly,  Lionel  Stander. 

— THE  TRAIL  OF  THE  LONESOME  PINE — Henry  Fonda, 
Sylvia  Sidney,  Fred  MacMurray,  Fred  Stone,  Raymond  Wal- 
burn.  Fuzzy  Knight,  Edward  Ellis,  Beulah  Bondi,  Spanky  Mac- 
Farland. 

— WOMAN  TRAP — Gertrude  Michael,  Akim  Tamiroff. 

Radio 

4101 — A — BECKY  SHARP — MD — Miriam  Hopkins,  Billie  Burke, 
Frances  Dce*”-PJug  the  color — 84m. — see  2nd  June  issue. 


An  EXHIBITOR  Service 


THE  CHECKUP— 2-November-35 


501— F— LAST  DAYS  OF  POMPEII— D— Preston  Foster,  Basil 
Rathbone,  David  Holt,  Alan  Hale,  John  Wood,  Gloria  Shea — 
Big  every  way — 90m. —  1 -Oct. 

505— F— THE  GAY  DIVORCEE— MU— Ginger  Rogers,  Fred 
Astaire,  Edward  Everett  Horton,  Eric  Blore,  Alice  Brady — Ace 
musical — 106m. — see  Oct.  '34  issue. 

5  I  o— F— WEDNESDAY’S  CHILD— D— Edward  Arnold,  Karen 
Morley,  Frankie  Thomas,  Jr. — To  be  sold — 70m. — see  Oct. 
’34  issue. 

51  I—  F— GRIDIRON  FLASH— CD— Eddie  Quillen,  Betty  Fur¬ 
ness,  Grant  Mitchell — Seasonal — 62m. — see  Nov.  ’34  issue. 

512— F— THE  LITTLE  MINISTER— CL— Katherine  Hepburn, 

John  Beal,  Andy  Clyde,  Reginald  Denny Fine 108m. — see 

2nd  Dec.  ’34  issue. 

5  1  3 — F — SILVER  STREAK - AD - Sally  Blane,  Charles  Starrett, 

William  Farnum — Exploitation  opportunity — 86m. — see  1st. 
Dec.  '34  issue. 

514—  A— WOMAN  IN  THE  DARK— MD— Fay  Wray,  Melvyn 
Douglas,  Ralph  Bellamy,  Roscoe  Ates — Strictly  melodrama — 
68m. — see  1st  Dec.  issue. 

515—  F— RED  MORNING— MD— Regis  Toomey,  Steffi  Duna, 
Raymond  Hatton — Familiar — 60m. — see  Nov.  '34  issue. 

516 - F - WEST  OF  THE  PECOS - AD - Richard  Dix,  Martha 

Sleeper,  Fred  Kohler,  Louise  Beaver — High  rating  action 
drama — 68m. — see  1st  Dec.  issue. 

5  I  7— F— LIGHTNING  STRIKES  TWICE— C— Ben  Lyon,  Pert 
Kelton,  Thelma  Todd — Weak — 65m. — see  Nov.  '34  issue. 

5  1  8— F— ROMANCE  IN  MANHATTAN— CD - Francis  Lederer, 

Ginger  Rogers — Nice  program — 77m. — see  Dec.  '34  issue. 

519 - F - GRAND  OLD  GIRL - CD - May  Robson,  Fred  Mac- 

Murray,  Mary  Carlisle — Decidedly  okay — 78m. — see  2nd 
Dec.  ‘34  issue. 

520 — A — ENCHANTED  APRIL — CD— Ann  Harding,  Frank  Mor¬ 
gan — Sell  names — 82m. — see  2nd  Dec.  '34  issue. 

521 - A - GIGOLETTE - D - Adrienne  Ames,  Ralph  Bellamy. 

Donald  Cook,  Robert  Armstrong — Weak — 67m. — see  2nd 
Feb.  issue. 

522 —  F— MURDER  ON  A  HONEYMOON — MY— Edna  Mae 
Oliver,  James  Gleason — Okay  program — 75m. — see  1st  Feb. 
issue. 

523 —  F — CAPTAIN  HURRICANE — CD — James  Barton,  Helen 

Mack,  Helen  Westley - So-so - 74m. — see  2nd  Feb.  issue. 

524 - F - ROBERTA - MU - Irene  Dunne,  Fred  Astaire,  Ginger 

Rogers,  Randolph  Scott,  Claire  Dodd — In  the  money — 84m. — 
see  2nd  Feb.  issue. 

525 — F — A  DOG  OF  FLANDERS — CD— Frankie  Thomas,  O.  P. 
Heggie — Deserves  support — 75  m. — see  1st  March  issue. 

526 - F - LADDIE - CD - John  Beal,  Gloria  Stuart,  Charlotte 

Henry,  Virginia  Weidler — Good — 85m. — see  2nd  March 
issue. 

527 —  A — THE  PEOPLE’S  ENEMY — Preston  Foster,  Melvyn 
Douglas,  Roscoe  Ates — New  cycle  stuff — 70m. — see  2nd 
April  issue. 

528—  F— CHASING  YESTERDAY— CD— Anne  Shirley,  O.  P. 
Heggie,  Helen  Westley — Enjoyable — 80m. — see  1st  April 
issue. 

529 —  F— STAR  OF  MIDNIGHT— CD— William  Powell,  Ginger 
Rogers,  Paul  Kelly — Topnotch — 92m. — see  2nd  April  issue. 

530 —  A — VILLAGE  TALE— D— Kay  Johnson,  Randolph  Scott 
— So-so — 84m. — see  1st  May  issue. 

531 —  F — STRANGERS  ALL — CD — May  Robson,  Florine  McKin¬ 
ney,  Preston  Foster — Neighborhood — 71m. — see  1st  April 

532 —  A — THE  INFORMER — MD — Victor  MacLaglen,  Heather 
Angel,  Preston  Foster,  Margot  Grahame — See  it — see  1st  May 
issue. 

533 F — BREAK  OF  HEARTS — D — Katherine  Hepburn,  Charles 

Boyer,  John  Beal,  Jean  Hersholt — Satisfactory — 80m. — see 
1  st  June  issue. 

534 —  F — THE  NITWITS — F — Wheeler  and  Woolsey,  Betty 

Grable - Okay - 78m. - see  1st  June  issue. 

535 —  F — HOORAY  FOR  LOVE — MU — Ann  Sothern,  Gene  Ray¬ 
mond,  Bill  Robinson — Okay  musical — 7  1  m. — see  1  st  June 

536 - F - FRECKLES - MD - Tom  Brown,  Virginia  Weidler,  Carol 

Stone,  Lumsden  Hare,  Dorothy  Peterson — Clean  family  stuff — 
69m. —  1-Oct. 

5371 — F — SHE — MD — Helen  Gahagan,  Randolph  Scott,  Helen 
Mack,  Nigel  Bruce - Sell  it — 1  0  1  m.— ^-2-July. 

538 —  F — THE  ARIZONIAN — W — Richard  Dix,  Preston  Foster, 
Margot  Grahame — Good  job — 75m. — see  2nd  June  issue. 

539 —  F — OLD  MAN  RHYTHM — MU — Buddy  Rogers,  Barbara 
Kent,  George  Barbier,  Grace  Bradley,  Betty  Grable — Summer 
musical  stuff — 85  m. —  1-Aug. 

540 —  F — JALNA — D — Kay  Johnson,  Ian  Hunter,  C.  Aubrey 
Smith — Class — 75m. — see  1st  Aug.  issue. 


541 —  F — ALICE  ADAMS — CD — Katherine  Hepburn,  Fred  Mac- 

Murray,  Evelyn  Venable,  Fred  Stone — Long,  but  okay  every¬ 
where - 97m. — see  2nd  Aug.  issue. 

542 —  F — HOT  TIP — C — Jimmy  Gleason,  Zasu  Pitts,  Russell 
Gleason — Pleasant  program — 72m. —  1  -  Aug. 

544— F— THE  THREE  MUSKETEERS — MD— Walter  Abel,  Paul 
Lukas,  Margot  Grahame,  Heather  Angel,  Ian  Keith,  Onslow 
Stevens,  Moroni  Olsen,  Ralph  Forbes — Grand  entertainment — 
90m. - see  2nd  Oct.  issue. 

601 —  F — TOP  HAT — MU — Fred  Astaire,  Ginger  Rogers,  Edward 
Everett  Horton,  Helen  Broderick — No.  1  show — 107m. — 
I  -Sept. 

602—  F — THE  RETURN  OF  PETER  GRIMM— D— Lionel  Barry¬ 
more,  Helen  Mack,  Donald  Meek,  Edward  Ellis,  George  Break- 
ston — Must  be  sold — 80m. —  1-Aug. 

603—  F — POWDERSMOKE  RANGE— W — Hoot  Gibson,  Harry 
Carey,  Bob  Steele,  Tom  Tyler,  Wally  Wales,  Boots  Mallory — 
Western  “Grand  Hotel” — 74m. —  1 -Sept. 

604 —  F — HIS  FAMILY  TREE — CD — James  Barton,  Margaret  Cal¬ 
lahan,  Maureen  Delany — Spotty  program — 71m. —  1-Sept. 

605—  F— THE  RAINMAKERS— F— Wheeler  and  Woolsey,  Dor¬ 
othy  Lee,  Berton  Churchill — Usual  W-W  farce — 75  m. — see 
2nd  Oct.  issue. 

606 —  F — HI  GAUCHO — MD — Steffi  Duna,  John  Carroll,  Rod 
LaRocque — So-so  program — 60m. — 2-Sept. 

607—  F— TO  BEAT  THE  BAND— F— Hugh  Herbert,  Helen  Brod¬ 
erick,  Roger  Pryor,  Phyllis  Brooks — Weak  program — 67m. — 
see  1st  Nov.  issue. 

608 —  F — ANNIE  OAKLEY - CD — Barbara  Stanwyck,  Preston 

Foster,  Melvyn  Douglas — Good  bet  anywhere — 88m. — see  2nd 
Nov.  issue. 

609 - F — IN  PERSON - C - Ginger  Rogers,  Alan  Mowbray, 

George  Brent — Good  Rogers — 85m. — see  2nd  Nov.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

6  1  0— I  DREAM  TOO  MUCH— Lily  Pons,  Henry  Fonda.  Paul  Por- 
casi,  Eric  Blore. 

611— SEVEN  KEYS  TO  BALDPATE— Gene  Raymond,  Margaret 
Callahan,  Eric  Blore,  Moroni  Olsen. 

6  1  2— WE’RE  ONLY  HUMAN— Preston  Foster,  Ja  ne  Wyatt,  James 
Gleason. 

614—  SYLVIA  SCARLETT— Katherine  Hepburn,  Natalie  Paley, 
Briane  Aherne,  Edmund  Gwenn. 

615—  IT  HAPPENED  IN  HOLLYWOOD— Wallace  Ford,  Phyllis 
Brooks,  Erik  Rhodes. 

— CHATTERBOX — Anne  Shirley,  Phillips  Holmes,  Edward 
Ellis,  Erik  Rhodes. 

- FOLLOW  THE  FLEET - Fred  Astaire,  Ginger  Rogers,  Har¬ 
riet  Hilliard,  Randolph  Scott. 

— THE  GREEN  SHADOW - Preston  Foster,  Margaret  Calla¬ 

han,  John  Carroll,  Guinn  Williams. 

- MOTHER  LODE — Richard  Dix,  Leila  Hyams,  Andy  Clyde, 

Moroni  Olsen,  Onslow  Stevens. 

— TWO  O’CLOCK  COURAGE — Walter  Abel,  Margot  Gra¬ 
hame,  Alan  Hale,  Harriet  Hilliard. 

Republic 

3502— F— FORBIDDEN  HEAVEN— CD — Charles  Farrell,  Char¬ 
lotte  Henry,  Beryl  Mercer — Family,  neighborhood — 76m. — 
I  -Sept. 

3507 - F - TWO  SINNERS - D - Otto  Kruger,  Martha  Sleeper, 

Cora  Sue  Collins,  Minna  Gombell — Sell  the  women — 73m. — 2- 
Sept. 

3508— F— CAPPY  RICKS  RETURNS— CD— Robert  McWade,  Ray 
Walker,  Florine  McKinney,  Lucien  Littlefield — Okay  nabe — 
67m. —  1-Oct. 

3525— F— THE  SPANISH  CAPE  MYSTERY— MY— Helen  Twelve- 
trees,  Donald  Cook,  Berton  Churchill,  Frank  Sheridan — Good 
anywhere,  can  be  pushed — 73m. — see  2nd  Oct.  issue. 

3532 — F — $1000  A  MINUTE — C — Roger  Pryor,  Leila  Hyams, 
Edgar  Kennedy,  Sterling  Halloway — Okay  job — 72m. — see 
1st  Nov.  issue. 

3541 — p — THE  CRIME  OF  -DR.  CRESPI — MD — Eric  Von  Stro 
heim,  Dwight  Frye,  Paul  Guilfoyle,  Harriet  Russell — Needs 
help - 63m. —  1-Oct. 

3547 — F— RACING  LUCK — AD— Bill  Boyd,  Barbara  Worth- 
Routine  race  track — 56m. — see  1st  Nov.  issue. 

3548 - F - FEDERAL  AGENT - MD - Bill  Boyd,  Irene  Ware,  Don 

Alvarado,  George  Cooper — Average  inde  meller — 58m. —  I- 
Jan. 

3556 — F — WESTWARD  HO— W — John  Wayne,  Sheila  Manners, 
Frank  McGlynn,  Jr. — No.  1  everyway — 60m. —  1-Aug. 

3558— F — THE  NEW  FRONTIER — W — John  Wayne,  Muriel  Evans, 
Murdock  MacQuarrie — Okay  Wayne — 60m. —  1-Oct. 


49. 


THE  CHECKUP— 2-November-35 


An  EXHIBITOR  Service 


3566—  F— TUMBLING  TUMBLEWEEDS— W— Gene  Autry,  Smiley 
Burnette,  Lucile  Brown — Okay — 61m. —  1-Sept. 

3567—  F— MELODY  TRAIL— W— Gene  Autry,  Ann  Rutherford, 
Smiley  Burnette — Another  good  Autry — 60m. —  1 -Oct. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

3518— FRISCO  WATERFRONT— Ben  Lyon,  Helen  Twelvetrees, 
Rod  LaRocque,  Russell  Hopton,  James  Burke,  Henry  Kolker. 

3524 — FORCED  LANDING - Onslow  Stevens,  Toby  Wing,  Esther 

Ralston,  Sidney  Blackmer,  Raymond  Hatton,  Eddie  Nugent, 
Barbara  Pepper. 

353  7— HITCHHIKE  LADY— Alison  Skipworth,  Beryl  Mercer, 
James  Ellison,  Arthur  Treacher. 

3562 — LAWLESS  RANGE — John  Wayne,  Sheila  Mannors,  Frank 
McFlynn,  Jr.,  Yakima  Canutt. 

3568—  THE  SAGEBUSH  TROUBADOR — Gene  Autry,  Smiley  Bur¬ 
nette. 

3570 - RED  RIVER  VALLEY - Gene  Autry,  George  Cheseboro, 

George  Burton,  Charles  King. 

Monogram 

(Distributed  in  Albany,  Buffalo,  New  York  City,  Washington  by 
Republic;  in  Philadelphia  by  First  Division) 

3001—  F - GIRL  OF  THE  LIMBERLOST— CD - Louise  Dresser, 

Marian  Marsh,  Ralph  Morgan - Well  done - 86m. - see  Sept. 

’34  issue. 

3002—  F— THE  KEEPER  OF  THE  BEES — CD— Neil  Hamilton, 

Betty  Furness,  Edith  Fellowes - Nice  job - 76m. - see  2nd  June 

issue. 

3003—  F— THE  NUT  FARM— F— Walla  ce  Ford,  Joan  Gale — Plenty 

of  laughs - 69m. - see  1st  Feb.  issue. 

3004 —  F — THE  HEALER — D — Ralph  Bellamy.  Karen  Morley, 

Judith  Allen - Worthy  attempt - 75m. - see  1st  June  issue. 

3011—  F — MILLION  DOLLAR  BABY— C— Ray  Walker,  Jimmv 

Fay,  Arline  Judge — Good  nabe  bet — 64m. - see  1st  Jan.  issue. 

3012 —  F - REDHEAD - CD - Bruce  Cabot,  Grace  Bradley - To  be 

exploited — 73m. — see  Oct.  ‘34  issue. 

3013—  F— THE  HOOSIER  SCHOOLMASTER— CD— Norman  Fos¬ 
ter,  Charlotte  Henry — Nicely  done — 76m. — see  2nd  April 

3014—  A— SING  SING  NIGHTS - MD— Conway  Tearle,  Hardie 

Albright,  Boots  Mallory — Holds  interest - 60m. - see  1st  Dec. 

'34  issue. 

3015—  F— GIRL  O’  MY  DREAMS - CD— Mary  Carlisle,  Eddie 

Nugent - Pleasant - 70m. - see  Nov.  '34  issue. 

3016—  F— HONEYMOON  LIMITED— CD— Neil  Hamilton,  Irene 

Hervey - Entertaining - 70m. - see  1st  July  issue. 

3017  - F - THE  GREAT  GOD  GOLD - D - Sidney  Blackmer, 

Martha  Sleeper — Topnotcher  from  this  studio — 72m. — see 
2nd  March  issue. 

3018  - F - WOMEN  MUST  DRESS - D - Minna  Gombell,  Hardie 

Albright,  Gavin  Gordon - Selling  opportunity — 76m. — see  1st 

Feb.  issue. 

3019 —  F — MAKE  A  MILLION - C — Charles  Starrett,  Pauline 

Brooks - Okay  nabe - 67m. - see  1st  July  issue. 

3020—  F — LOST  IN  THE  STRATOSPHERE— MD— June  Collyer, 

William  Cagney,  Eddie  Nugent - To  be  sold - 70m. - see  Nov 

'34  issue. 

3021—  F - TOMORROW’S  YOUTH— CD— Dickie  Moore,  John 

Miljan,  Martha  Sleeper — Fair — 63m. — see  Oct.  *34  issue. 

3022—  F— THE  MYSTERIOUS  MR.  WONG— MD— Bela  Lugosi, 

Arline  Judge - Okay  meller - 60m. - see  1st  Feb.  issue. 

3023—  F - FLIRTING  WITH  DANGER— CD - Robert  Armstrong, 

Maria  Alba,  William  Cagney - Average - 69m. - see  1st  Dec. 

’34  issues. 

3024—  F— SUCCESSFUL  FAILURE — CD— William  Collier,  Sr.- 

Programmer - 62m. — -see  1st  Dec.  '34  issue. 

3025—  F - THE  MYSTERY  MAN— CD— Robert  Armstrong,  Max¬ 
ine  Doyle - Okay — 62m. - see  2nd  Feb.  issue. 

3026—  F — CHEERS  OF  THE  CROWD— C  - Russell  Hopton,  Irene 

Ware - Pleasant  program - 62m. - see  1st  Aug.  issue. 

3031 F— THE  TRAIL  BEYOND W John  Wayne,  Verna  Hillie 

- Average  western — 5  5m. - see  Oct.  ’34  issue. 

3032—  F— TEXAS  TERROR— W— John  Wayne,  Lu  cille  Browne - 

Usual  Wayne  western - 51m. - see  2nd  Feb.  issue. 

3033—  F— THE  DESERT  TRAIL— W— John  Wayne,  Mary  Korn- 

man — Okay - 5  7m. - see  2nd  June  issue. 

3034—  F— ’NEATH  ARIZONA  SKIES— W— John  Wayne,  Sheila 
Terry — Hard  riding 58m. see  2nd  Dec.  ’34  issue. 

3035 F THE  DAWN  RIDER W John  Wayne,  Marion  Burns 

- Satisfactory - 52m. - see  2nd  July  issue. 

303  6 — F — RAINBOW  VALLEY — W — John  Wayne,  Lucille  Brown 
- Typical - 52m. - see  2nd  March  issue. 

3037  - F - LAWLESS  FRONTIER - W - John  Wayne,  Sheila  Terry 

— Satisfactory - 58m. - see  2nd  Jan.  issue. 

3038  - F - PARADISE  CANYON - W — John  Wayne,  Marion 

Burns — Satisfactory — 52m. — see  1st  June  issue. 


20th  Century-Fox 

5  I  6 — F — PECK’S  BAD  BOY — C — Jackie  Cooper,  Thomas  Meig- 
han,  Jackie  Searle - Money - 70m. - see  Sept.  '34  issue. 

5  1  7— F— HELL  IN  THE  HEAVENS— AD— Warner  Baxter,  Con- 
chita  Montenegro,  Russell  Hardie — Sell  Baxter — 80m. — see 
Nov.  ’34  issue. 

5  18— F— THE  WHITE  PARADE— D— Loretta  Young,  John 
Boles,  Dorothy  Wilson,  Muriel  Kirkland — Above  average 
- 80m. - see  Nov.  '34  issue. 

5  |  9— A— THE  FIRST  WORLD  WAR— Compilation  of  films  from 

secret  archives  of  war  powers — Depends  on  selling - 71m. - 

see  Nov.  ’34  issue. 

520—  F— BACHELOR  OF  ARTS— CD— Tom  Brown,  Anita 

Louise,  Henry  B.  Walthall,  Mae  Marsh,  Arline  Judge — Neat — 
73m. - see  1st  Dec.  '34  issue. 

521—  F— UNDER  PRESSURE— AD— Edmund  Lowe,  Victor  Mc- 
Laglen,  Charles  Bickford,  Florence  Rice — Familiar — 64m. — 
see  1st  Feb.  issue. 

522 - F - HELLDORADO — CD - Richard  Arlen,  Madge  Evans, 

Ralph  Bellamy,  James  Gleason - So-so - 75m. - see  2nd  Dec. 

’34  issue. 

523—  F— LOTTERY  LOVER— MU— Pat  Patterson,  Lew  Ayres, 

Peggy  Fears,  Reginald  Denny - Fair  musical - 82m. - see  2nd 

Dec.  ’34  issue. 

524—  F— BRIGHT  EYES— CD— Shirley  Temple,  James  Dunn, 

Jane  Withers - Dough - 83m. — see  1st  Dec.  ’34  issue. 

525—  F— THE  COUNTY  CHAIRMAN— C— Will  Rogers,  Berton 

Churchill,  Evalyn  Venable,  Stepin  Fetchit,  Louise  Dresser, 
Kent  Taylor - Ace  Rogers - 78m. - see  1st  Jan.  issue. 

526—  F— CHARLIE  CHAN  IN  PARIS— MY— Warner  Oland, 

Mary  Brian,  Thomas  Beck,  Erik  Rhodes - Okay  Chan - 70m. 

- see  1st  Jan.  issue. 

52  7— F— WHEN  A  MAN’S  A  MAN — W— George  O’Brien,  Dor¬ 

othy  Wilson,  Paul  Kelly - Good - 67m. — see  1st  Feb.  issue. 

528— F— THE  DARING  YOUNG  MAN— CD— James  Dunn,  Mae 
Clarke,  Neil  Hamilton,  Warren  Hymer — So-so — 75m. — see 
1  st  May  issue. 

.  529— F— ONE  MORE  SPRING— CD— Janet  Caynor,  Warner 

Baxter,  Walter  King,  Grant  Mitchell,  Stepin  Fetchit - Okay - 

90m. - see  2nd  Feb.  issue. 

530 — F — BABOONA — Jungle  film,  photographed  by  Mr.  and  Mrs. 
Martin  Johnson — Exploitable  material — 72m. — see  1st  Feb. 
issue. 

53  1— F— THE  LITTLE  COLONEL— CD— Shirley  Temple,  Lionel 

Barrymore,  Evelyn  Venable,  Bill  Robinson - Big  dough — 80m. 

see  2nd  Feb.  issue. 

532—  F— THE  GREAT  HOTEL  MURDER— MY— Edmund  Lowe, 

Victor  McLaglen,  Rosemary  Ames Fair 70m. see  1st 

March  issue. 

533—  F— LIFE  BEGINS  AT  40— CD - Will  Rogers,  Richard  Crom¬ 
well,  Rochelle  Hudson,  Jane  Darwell,  Slim  Summerville - Swell 

- 75m. - see  2nd  Feb.  issue. 

534—  F— GEORGE  WHITE’S  SCANDALS  OF  1935 — MU— 

Ge  orge  White,  Alice  Faye,  James  Dunn,  Ned  Sparks,  Cliff 
Edwards,  Lyda  Roberti,  Arline  Judge,  Eleanor  Powell — Good 
- 90m. - see  1st  April  issue. 

535 —  F — SPRING  TONIC — CD — Lew  Ayres,  Claire  Trevor,  Wal¬ 
ter  King,  Jack  Haley,  Zasu  Pitts — Weak — 5  7m. — see  2nd 
April  issue. 

536—  F— IT’S  A  SMALL  WORLD— C— Spencer  Tracy,  Wendy 

Barrie - Pleasant - 70m. - see  2nd  April  issue. 

53  7 - F - $10  RAISE - C - Edward  Everett  Horton,  Karen  Mor¬ 
ley — Fair  Comedy - 70m. - see  1st  April  issue. 

538—  F— THE  COWBOY  MILLIONAIRE— W — George  O’Brien, 

Maude  Allen,  Evalyn  Bostock,  Edgar  Kennedy - Look  it  over 

- 65m. — see  1st  May  issue. 

539—  F— OUR  LITTLE  GIRL— CD— Shirley  Temple— Rosemary 

Ames,  Joel  McCrea,  Poodles  Hanneford,  Lyle  Talbot - No 

trouble  anywhere - 65m. — see  2nd  May  issue. 

540—  F— LADIES  LOVE  DANGER— MY— Mona  Barrie,  Gilbert 

Roland,  Don  Cook,  Henry  Kolker,  Adrienne  Ames — Fair — 
75m. - see  2nd  May  issue. 

541—  F— UNDER  THE  PAMPAS  MOON— CD— Warner  Baxter, 
Ketti  Gallian — Will  help  bring  Baxter  back — 80m. — see  1st 
June  issue. 

542—  F— DOUBTING  THOMAS— C— Will  Rogers,  Billie  Burke, 

Alison  Skipworth,  Gail  Patrick,  Andrew  Tombes — High  Rogers 
- 78m. - see  2nd  April  issue. 

543 - F — BLACK  SHEEP - CD - Edmund  Lowe,  Claire  Trevor, 

Tom  Brown,  Eugene  Pallette — Okay  program - 78m. - see 

2nd  May  issue. 

544— F— CHARLIE  CHAN  IN  EGYPT— MY— Warner  Oland,  Pat 
Paterson,  Rita  Cansino — Satisfying — 74m. — see  2nd  June 
issue. 


An  EXHIBITOR  Service 


THE  CHECKUP— 2-November-35 


545  - F - GINGER — C - Jane  Withers,  Jackie  Searl,  O.  P.  Heggie, 

Walter  King,  Katherine  Alexander — Buildup  for  a  find — 79m. 

— see  2nd  June  issue. 

546  F ORCHIDS  TO  YOU CD John  Boles,  Jean  Muir, 

Charles  Butterworth - Nice  job — 75m. - see  1st  July  issue. 

547  _ F - SILK  HAT  KID - CD - Lew  Ayres,  Mae  Clarke,  Paul 

Kelly - Program — 67m. — see  2nd  July  issue. 

548  - F - HARDROCK  HARRIGAN — MD - George  O’Brien,  Irene 

Hervey,  Fred  Kohler — Okay  job — 61m. — see  2nd  July  issue. 

549  F CURLY  TOP CD Shirley  Temple,  John  Boles 

Rochelle  Hudson,  Rafaela  Ottiano,  Esther  Dale,  Jane  Darwell 
— Swell — 7 6m. —  I  -Aug. 

601—  F - IN  OLD  KENTUCKY— C - Will  Rogers,  Dorothy  Wil¬ 
son,  Bill  Robinson - Swell - 84m. - 2-July. 

602 —  F - THE  GAY  DECEPTION - Francis  Lederer,  Frances  Dee, 

Benita  Hume,  Lionel  Stander,  Alan  Mowbray — Good  job— — 

79m. - 1-Sept. 

603—  F— WELCOME  HOME— C— J  ames  Dunn,  Arline  Judge - 

Plenty  laughs — 72m. — see  2nd  July  issue. 

604  - F — REDHEADS  ON  PARADE - MU - John  Boles,  Dixie  Lee, 

Jack  Haley,  Ray  Walburn - Must  be  sold - 77m. - I -Aug. 

605  - F - DRESSED  TO  THRILL - CD - Clive  Brook,  Tutta  Rolf 

- So-so - 68m. - see  2nd  July  issue. 

606  - F — NAVY  WIFE — D - Claire  Trevor,  Ralph  Bellamy,  Jane 

Barwell,  Warren  Hymer,  Ben  Lyon - Program — 74m. - 1 -Oct. 

607  - F - THUNDER  MOUNTAIN - W — George  O’Brien,  Barbara 

Fritchie,  Frances  Grant — Okay - 64m. - 1-Oct. 

608— F — THE  FARMER  TAKES  A  WIFE — CD — Janet  Gaynor, 
Henry  Fonda,  Charles  Bickford,  Jane  Withers,  Slim  Summer¬ 
ville — Looks  okay — 9  1  m. —  1  -  July. 

609 - F - HERE’S  TO  ROMANCE - CD - Nino  Martini,  Gene¬ 

vieve  Tobin,  Anita  Louise,  Reginald  Denny,  Mme.  Schumann- 
Heink Sell  Martini 85  m. 1-Sept. 

6 1  o— F— CHARLIE  CHAN  IN  SHANGHAI— MY— Warner  Oland, 

Irene  Hervey,  Charles  Locher — Okay  Chan — 68m. — 2-Sept. 

611—  F— DANTE’S  INFERNO— MD Spencer  Tracy,  Claire 

Trevor,  Alan  Dinehart,  Henry  B.  Walthall — To  be  sold - 88m. 

- 1 -Aug. 

6 1 2—  F— STEAMBOAT  ROUND  THE  BEND— CD— Will  Rogers, 

Irvin  S.  Cobb,  Anne  Shirley,  Stepin  Fetchit - Okay - 96m. - 

1-Aug. 

6 1 3—  F— THUNDER  IN  THE  NIGHT— MY— Edmund  Lowe, 

Karen  Morley,  Paul  Cavanaugh — Familiar - 67m. — 2-July. 

614—  F— THIS  IS  THE  LIFE— CD— Jane  Withers,  John  McGuire, 

Sally  Blane — Only  Withers — 65m. — 2-Sept. 

615 - F - BAD  BOY - CD - James  Dunn,  Dorothy  Wilson,  John 

Wray,  Beulah  Bondi — Nice  neighborhood  program — 56m. — 
see  2nd  Oct.  issue. 

616—  F— WAY  DOWN  EAST— MD— Rochelle  Hudson,  Henry 

Fonda,  Slim  Summerville,  Spring  Byington,  Andy  Devine - 

Saleable —  85  m . —  1  -Sept. 

617—  F— THANKS  A  MILLION— MU— Dick  Powell,  Ann 

Dvorak,  Patsy  Kelly,  Fred  Allen,  Paul  Whiteman,  Rubinoff - 

No.  1  dough  show — 87m. — see  1st  Nov.  issue  (20th  Cent.). 

6  1  8— F— METROPOLITAN - MU— Lawrence  Tibbett,  Virginia 

Bruce,  Alice  Brady,  Luis  Alberni,  Ruth  Donnelly - Tops  in 

class - 79m. - see  1st  Nov.  issue  (20th  Cent.). 

619 —  F — MUSIC  IS  MAGIC— (Ball  of  Fire)— F— Alice  Faye,  Ray 
Walker,  Bebe  Daniels,  Mitchell  and  Durant — Program — 66m. 

-  300  |  g {  Oct.  issue. 

620—  F— THE  MAN  WHO  BROKE  THE  BANK  AT  MONTE 

CARLO - CD - Ronald  Colman,  Joan  Bennett — Good  number 

- 71m. - see  1st  Nov.  issue  (20th  Cent.) 

621—  F— SHOW  THEM  NO  MERCY— MD— Rochelle  Hudson, 

Bruce  Cabot,  Cesar  Romero - Good  G-man  stuff - 76m. - see 

2nd  Nov.  issue  (20th  Cent.) 

— F— CHARLIE  CHAN’S  SECRET— MY— Warner  Oland, 

Henrietta  Crosman,  Rosina  Lawrence,  Herbert  Mundin - 

Good  Chan — 72m. — see  1st  Nov.  issue. 

- F - PADDY  O’DAY — CD - Jane  Withers,  Pinky  Tomlin, 

George  Givot - Best  for  nabes - 73m. - see  2nd  Nov.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

622  - YOUR  UNCLE  DUDLEY - Edward  Everett  Horton,  Lois 

Wilson,  John  McGuire,  Rosina  Lawrence. 

623  - WHISPERING  SMITH  SPEAKS — George  O’Brien,  Irene 

Ware,  Kenneth  Thompson,  Vic  Potel. 

624  - THE  LITTLEST  REBEL - Shirley  Temple,  John  Boles, 

Karen  Morley,  Jack  Holt,  Bill  Robinson. 

- A  MESSAGE  TO  GARCIA — Wallace  Beery,  John  Boles, 

Barbara  Stanwyck. 

For  the  sake  of  accuracy,  please  check  running 
and  local  cutting  often  results  in  differences  of 
attempt  is  made  to  keep  running  time  accurate 


- THE  BLACK  GANG - Paul  Kelly,  Claire  Trevor,  Slim  Sum¬ 
merville. 

- CHAMPAGNE  CHARLIE - Paul  Cavanaugh,  Helen  Wood, 

Noel  Madison,  Montagu  Love. 

—EVERYBODY’S  OLD  MAN— Roch  elle  Hudson,  Irvin  S. 
Cobb. 

—GENTLE  JULIA— Jane  Withers,  Marsha  Hunt,  Tom  Brown, 
Jackie  Searle. 

—IT  HAD  TO  HAPPEN— George  Raft,  Rosalind  Russell,  Leo 
Carrillo,  Arline  Judge,  Alan  Dinehart. 

—KING  OF  BURLESQUE— Warner  Baxter,  Alice  Faye,  Jack 
Oakie,  Arline  Judge,  Dixie  Dunbar. 

—MY  MARRIAGE:— Claire  Trevor,  Paul  Kelly,  Kent  Taylor, 
Pauline  Frederick. 

- PROFESSIONAL  SOLDIER - Freddie  Bartholomew,  Victor 

McLaglen,  Gloria  Stuart,  Constance  Collier,  C.  Henry  Gor¬ 
don,  Lumsden  Hare  (20th  Cent.). 

— SHARK  ISLAND - Warner  Baxter,  Gloria  Stuart. 

—SONG  AND  DANCE  MAN— Kent  Taylor,  Claire  Trevor, 
Paul  Kelly. 

United  Artists 

- A - BARBARY  COAST - MD — Miriam  Hopkins,  Edward  G. 

Robinson,  Joel  McCrea,  Frank  Craven,  Harry  Carey - Money 

show - 97m. - 1  -Oct. 

— F— BREWSTER’S  MILLIONS— MU— Jack  Buchanan,  Lily 

Damita — Sell  the  idea - 78m. - see  2nd  April  issue. 

— F— CALL  OF  THE  WILD— MD— Clark  Gable,  Loretta 
Young,  Jack  Oakie,  Reginald  Owen — Good — 89m. — 2-May. 

F  CARDINAL  RICHELI1EU — COD - George  Arliss,  Maur¬ 
een  O  Sullivan,  Edward  Arnold,  Cesar  Romero - Impressive - 

90m. - see  1st  April  issue. 

— F — CLIVE  OF  INDIA — MD — Ronald  Colman,  Loretta 

Young,  Cesar  Romero - Big - 92m. - see  1st  Feb.  issue. 

— F— COUNT  OF  MONTE  CRISTO—MD— Robert  Donat, 

Elissa  Landi — Should  do - 110m. - see  Sept.  '34  issue. 

- F THE  DARK  ANGEL MD Fredric  March,  Merle 

Oberon,  Herbert  Marshall,  Janet  Beecher,  John  Halliday — Swell 
tear  jerker — 1  10m. — 2-Sept. 

F  ESCAPE  ME  NEVER — D — Elizabeth  Bergner,  Hugh 

Sinclair - All  Bergner - 91m. - see  1st  June  issue. 

— F - FOLIES  BERGERE — MU - Maurice  Chevalier,  Ann 

Sothern,  Merle  Oberon - Ace  to  sell - 82m. - see  1st  March 

issue. 

- F KID  MILLIONS MU Eddie  Cantor,  Ethel  Merman, 

Ann  Sothern,  Block  and  Sully — Ace  click 91m. — see  Nov. 

'34  issue. 

— F — THE  LAST  GENTLEMAN — CD — George  Arliss,  Edna 
May  Oliver,  Charlotte  Henry — One  man  picture — 80m. — 
see  May  -34  issue. 

— F — LES  MISERABLES — COD — Charles  Laughton,  Fredric 

March,  Frances  Drake,  Rochelle  Hudson,  John  Beal - Big, 

impressive - 105m. - see  2nd  April  issue. 

—A— LET  ’EM  HAVE  IT— MD— Richard  Arlen,  Virginia 

Bruce,  Bruce  Cabot,  Eric  Linden - Well  done - 89m. - see  1st 

June  issue. 

_F— THE  MELODY  LINGERS  ON— D— Josephine  Hutchin¬ 
son,  John  Haliday,  George  Houston,  Mona  Barrie - Strong  for 

women - 95m. - see  1st  Nov.  issue. 

- F— THE  MIGHTY  BARNUM— CD— Wallace  Beery,  Janet 

Beecher,  Adolphe  Menjou,  Virginia  Bruce,  Rochelle  Hudson — 
Ace  Hit - 102m. - see  Aug.  '34  issue. 

—A— NELL  GWYN— COD— Sir  Cedric  Hardwicke,  Anna 
Neagle — Swell  in  larger  cities — 70m. —  1-June. 

- A - OUR  DAILY  BREAD — D - Karen  Morley,  Tom  Keene 

— Question — 90m. — see  July  ’34  issue. 

—A — PRIVATE  LIFE  OF  DON  JUAN— COD— Douglas  Fair¬ 
banks,  Merle  Oberon — Plenty  to  sell - see  Oct.  ’34  issue. 

- F - RED  SALUTE - CD - Barbara  Stanwyck,  Robert  Young, 

Hardie  Albright,  Cliff  Edwards,  Ruth  Donnelly — Okay  with 
any  audience — 78m. —  1-Oct. 

_F— THE  RUNAWAY  QUEEN— CD— Anna  Neagle,  Fernand 

Graavey - Handicapped - 69m. - see  1st  Feb.  issue. 

— F— SANDERS  OF  THE  RIVER— MD— Paul  Robeson,  Leslie 

Banks,  Nina  Mae  McKinney - To  be  sold — 95m. - see  1st 

July  issue. 

— A - THUNDER  IN  THE  EAST - Formerly  The  Battle — D - 

Charles  Boyer,  Merle  Oberon - Impressive - 84m. - see  1st. 

Dec.  ’34  issue. 

time  with  your  local  exchange.  Re-editing 
minutes  from  time  indicated  above.  Every 
but  local  checking  is  absolute  insurance. 


51. 


THE  CHECKUP— 2-November-35 


An  EXHIBITOR  Service 


— F— THE  SCARLET  PIMPERNEL — COD— Leslie  Howard, 
Merle  Oberon — Well  done — 94m. — see  1st  Feb.  issue. 

_F— TRANS-ATLANTIC  MERRY-GO-ROUND— MU— Jack 
Benny,  Nancy  Carroll,  Gene  Raymond,  Sid  Silvers — Big  Possi¬ 
bilities — 90m. — see  Oct.  '34  issue. 

— A— THE  WEDDING  NIGHT — D — Gary  Cooper,  Ralph  Bell¬ 
amy,  Anna  Sten,  Helen  Vinson — Impressive — 84m. — see  1st 
March  issue. 

— A — WE  LIVE  AGAIN — D — Anna  Sten,  Fredric  March — 
Impressive — 84m. — see  Oct.  '34  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

— MODERN  TIMES — Charles  Chaplin,  Paulette  Goddard,  Car¬ 
ter  De  Haven,  Henry  Bergman. 

— SHOOT  THE  CHUTES — Eddie  Cantor,  Ethel  Merman,  Nick 
Parke,  Borrah  Minnevitch. 

— SPLENDOR — Miriam  Hopkins,  Joel  McCrea,  Helen  Wurst- 
ley,  Paul  Cavanaugh,  Billie  Burke,  Katherine  Alexander. 

Universal 

8003 — F — THE  GOOD  FAIRY — C — Margaret  Sullavan,  Frank 
Morgan,  Herbert  Marshall — Very  good  comedy — 89m. — see 
2nd  Feb.  issue. 

8008 —  F — NIGHT  LIFE  OF  THE  GODS — C — Peggy  Shannon, 
Alan  Mowbray,  Henry  Armetta — Must  be  sold  heavily — 79m. 
— see  2nd  Dec.  issue. 

8009—  F — THE  BRIDE  OF  FRANKENSTEIN — MD — Boris  Karloff, 
Valerie  Hobson,  Colin  Clive,  Elsa  Lanchester — Ace  shiver 
show — 89m. — see  2nd  April  issue. 

8011—  F— ALIAS  MARY  DOW— CD— Sally  Eilers,  Ray  Milland, 

Henry  O’Neill - So-so  program - 67m. — see  2nd  May  issue. 

8012 —  F — MR.  DYNAMITE — MD — Edmund  Lowe,  Jean  Dixon — 
Fair — 69m. — see  2nd  April  issue. 

8013 —  F — PRINCESS  O’HARA — CD — Chester  Morris,  Jean  Par¬ 
ker,  Henry  Armetta — Satisfying — 81m. — see  1st  April  issue. 

8014—  F— CHINATOWN  SQUAD — MY— Lyle  Talbot,  Hugh 

O'Connell,  Valerie  Hobson — Okay  program — 65m. — see  2nd 
May  issue. 

8015 —  A — WEREWOLF  OF  LONDON — MD — Henry  Hull,  War¬ 
ner  Oland,  Valerie  Hobson — Okay  horror  stuff — 80m. — see 
2nd  May  issue. 

8016 —  F — THE  RAVEN — MD — Karloff,  Bela  Lugosi,  Lester  Mat¬ 
thews — Okay  horror  picture - 60m. — see  2nd  June  issue. 

8018 —  F — SHE  GETS  HER  MAN — F — Zasu  Pitts,  Hugh  O'Con¬ 
nell,  Lucien  Littlefield,  Helen  Twelvetrees — Plenty  Laughs — 
67m. — 2-Aug. 

8019 —  F — TRANSIENT  LADY — MD — Henry  Hull,  Frances  Drake 
— Sell  Hull — 75m. — see  1st  March  issue. 

8020 —  F — STRANGE  WIVES — CD — Roger  Pryor,  June  Clay- 
worth,  Hugh  O’Connell — So-so — 79m. — see  1st  Dec.  *34  issue. 

8021 —  F — WAKE  UP  AND  DREAM — CD — Russ  Columbo,  June 
Knight — Laugh  satisfyer — 76m. — see  Sept.  ’34  issue. 

8022—  A— CHEATING  CHEATERS — CD— Fay  Wray,  Cesar  Rom¬ 
ero — So-so — 67m. — see  Nov.  '34  issue. 

8023 - F— IT  HAPPENED  IN  NEW  YORK - C - Gertrude  Michael, 

Lyle  Talbot,  Hugh  O’Connell,  Heather  Angel — Strong  on 
laughs — 75m. — see  1st  March  issue. 

8024 — F — MYSTERY  OF  EDWIN  DROOD — MD — Claude  Rains, 
Douglass  Montgomery,  Heather  Angel — Well  done — 85m. — 
see  1st  Feb.  issue. 

8025 - F - I’VE  BEEN  AROUND - CD - Chester  Morris,  Rochelle 

Hudson — Misses — 74m. — see  1st  Jan.  issue. 

8026 —  F — MANHATTAN  MOON— CD — Dorothy  Page,  Ricardo 
Cortez,  Luis  Alberni,  Hugh  O’Connell — So-so — 67m. — see 
1st  Aug.  issue. 

8027—  F— ONE  EXCITING  ADVENTURE— CD— Binnie  Barnes, 
Neil  Hamilton — Comedy  Program — 89m. — see  Oct.  '34  issue. 

8028—  A — THE  MAN  WHO  RECLAIMED  HIS  HEAD— D— 
Claude  Rains,  Joan  Bennett,  Lionel  Atwill,  Baby  Jane,  Henry 
Armetta — Must  be  ballyhooed — 80m. — see  2nd  Dec.  '34  issue. 

8029—  F — GREAT  EXPECTATIONS — CL— Henry  Hull,  Jane 
Wyatt,  Phillips  Holmes — More  prestige  for  Universal — 99m. — 
see  Nov.  '34  issue. 

803  1—F— RENDEZVOUS  AT  MIDNIGHT — MY — Ralph  Bellamy, 
Valerie  Hobson,  Edgar  Kennedy — Program — 62m. — see  2nd 
Feb.  issue. 

8032—  A— A  NOTORIOUS  GENTLEMAN— MD — Charles  Bick¬ 
ford  Helen  Vinson,  Sidney  Blackmer — Above  average — 75m. 
— see  1st  Feb.  issue. 

8033 —  F — SECRET  OF  THE  CHATEAU — MY — Claire  Dodd, 
Alice  White,  Jack  LaRue — Weak — 70m. — see  Oct.  '34  issue. 

8034 —  F — LADY  TUBBS — C — Alice  Brady,  Douglas  Montgomery, 
Anita  Louise — Plenty  laughs — 85m. — see  2nd  July  issue. 


8036— F— STRAIGHT  FROM  THE  HEART— CD — Mary  Astor, 
Roger  Pryor,  Baby  Jane — Programmer — 72m. — see  1st  Feb. 
issue. 

8082—  F— WHEN  A  MAN  SEES  RED— W— Buck  Jones,  Dorothy 
Revier — Okay — 60m. — see  1st  Dec.  ’34  issue. 

8083—  F— THE  CRIMSON  TRAII _ W— Buck  Jones,  Polly  Ann 

Young — Satisfactory — 62m. — see  1st  March  issue. 

8084—  F— STONE  OF  SILVER  CREEK— W— Buck  Jones,  Marion 
Shilling — Okay — 60m. — see  2nd  April  issue. 

8085 —  F — BORDER  BRIGANDS — W — Buck  Jones,  Lona  Andre — 
Satisfactory — 5  7m. — see  2nd  June  issue. 

8086—  F— OUTLAWED  GUNS— W— Buck  Jones,  Ruth  Channing 

- Satisfactory - 62m. - see  2nd  Aug.  issue. 

9003 — F — DIAMOND  JIM — CD — Edward  Arnold,  Jean  Arthur, 
Cesar  Romero,  Binnie  Barnes,  Hugh  O’Connell,  George  Sid¬ 
ney,  Eric  Blore — Get  behind  it — 9  7m. —  I -Aug. 

901  I— F— REMEMBER  LAST  NIGHT?— MY— Edward  Arnold, 
Constance  Cummings,  Sally  Eilers,  Robert  Young,  Robert 
Armstrong,  Gregory  Ratoff,  Jack  LaRue — Topnotch — 85m. — 
see  1st  Nov.  issue. 

9016 —  F — STORMY — W — Noah  Beery,  Jr.,  Jean  Rogers,  J.  Far¬ 
rell  MacDonald,  Fred  Kohler,  Raymond  Hatton — Swell  family 
—  70m. — see  2nd  Oct.  issue. 

9017—  F— FIGHTING  YOUTH— AD— Charles  Farrell,  Andy  De- 
vine,  June  Martel,  J.  Farrell  MacDonald,  Ann  Sheridan,  Eddie 
Nugent,  Herman  Bing — Topnotch  football  picture — 76m. —  I- 

Oct. 

9018—  F— KING  SOLOMON  OF  BROADWAY— MD— Edmund 
Lowe,  Dorothy  Page,  Pinky  Tomlin,  Charles  Grapewin — Enter¬ 
taining  meller — 70m. —  I -Oct. 

9021 — F — HIS  NIGHT  OUT — CD — Edward  Everett  Horton,  Irene 
Hervey,  Jack  LaRue,  Lola  Lane — Good  laugh  program — 72m. 
- see  1st  Nov.  issue. 

9023— F— THREE  KIDS  AND  A  QUEEN— CD— May  Robson, 
Henry  Armetta,  Charlotte  Henry,  Frankie  Darro — Ideal  fam¬ 
ily  picture — 87m. — see  1st  Nov.  issue. 

9026— F— STORM  OVER  THE  ANDES— MD— Jack  Holt,  Mona 
Barrie,  Antonio  Moreno,  Gene  Lockhart — Good  Holt  meller — 
82m. — 2-Sept. 

9034— F— THE  AFFAIR  OF  SUSAN— C— Zasu  Pitts,  Hugh  O’Con¬ 
nell,  Walter  Catlett,  Tom  Dugan,  Inez  Courtney — Run-of-the- 
mill — 62m. —  1  -Oct. 

9041—  F — THE  THROWBACK— W— Buck  Jones,  Muriel  Evans, 
Eddie  Phillips — Okay  Jones  western — 59m. —  I -Oct. 

9042—  F— THE  IVORY  HANDLED  GUN— W— Buck  Jones,  Char¬ 
lotte  Wynters — Good  Jones - 60m. - see  2nd  Nov.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

8006— MAGNIFICENT  OBSESSION— Irene  Dunne,  Robert  Taylor, 
Charles  Butterworth,  Betty  Furness,  Sara  Haden,  Beryl  Mercer, 
Henry  Armetta. 

9012 — SWEET  SURRENDER — Tamara,  Frank  Parker,  Helen  Lynd, 
Arthur  Pierson,  Russ  Brown. 

9015— THE  INVISIBLE  RAY— Bo  ris  Karloff,  Bela  Lugosi,  Frances 
Drake. 

9026 — EAST  OF  JAVA — Charles  Bickford,  Elizabeth  Young,  Les¬ 
lie  Fenton. 

9043 —  SUNSET  OF  POWER— Buck  Jones,  Helen  Splane,  Charles 
Middleton,  Donald  Kirke. 

— NEXT  TIME  WE  LOVE — Margaret  Sullavan,  Ray  Milland, 
James  Stewart. 

- SPINSTER  DINNER - Carole  Lombard,  Melvyn  Douglass, 

Kent  Taylor. 

State  Rights 

_F— ADVENTUROUS  KNIGHTS— AD— David  Sharpe,  Mary 
Kornman,  Mickey  Daniels — Family  stuff — 5  7m. — see  2nd 
June  issue  (Ajax). 

— F — BETWEEN  MEN — W — Johnny  Mack  Brown,  Beth 

Marion — Good  Brown — 60m. - see  2nd  Nov.  issue  (Supreme). 

— F— BIG  BOY  RIDES  AGAIN— W — Guinn  Williams,  Connie 
Bergen, — Satisfactory  western — 57m. — see  2nd  March  issue 
(Beacon) . 

— F — BIG  CALIBRE — W — Bob  Steele,  Peggy  Campbell — 
Okay — 58m. — see  2nd  Feb.  issue  (Supreme). 

— F — BLAZING  GUNS — W — Reb  Russell,  Marion  Shilling — 

Okay - 58m. - see  1st  May  issue  (Kent). 

— F — BORDER  VENGEANCE — W— Reb  Russell,  Mary  Jane 
Carey,  Rebel — Okay  Russell — 58m. — see  2nd  Feb.  issue 
(Kent). 

— F — BRANDED  A  COWARD — W — Johnny  Mack  Brown, 
Billie  Seward,  Syd  Saylor — Topnotch  western — 60m. — see  2nd 
Oct.  issue. —  (Supreme) 


52. 


An  EXHIBITOR  Service 


THE  CHECKUP — 2-November-35 


— F — CALLING  ALL  CARS - MD — Jack  LaRue,  Lilian  Miles 

— Okay  action  stuff — 60m. — see  2nd  Jan.  issue  (Mayfair). 

- F - CAPTURED  IN  CHINATOWN— MD— Charles  Delaney, 

Marion  Shilling — Swell  title — 50m. — see  2nd  Aug.  issue 
(Stage  &  Screen). 

— F— CIRCLE  OF  DEATH — W— Monte  Montana,  Yakima 
Canutt — Satisfactory — 59m. — see  1st  May  issue  (Kent). 

— F— CIRCUS  SHADOWS - D— Dorothy  Wilson,  Kane  Rich¬ 

mond,  Dorothy  Revier — Interesting  inde — 65m. — see  2nd  May 
issue  (Peerless). 

— F— CODE  OF  THE  MOUNTED— AD— Kermit  Maynard, 
Lillian  Miles — Okay — 60m. — see  2nd  July  issue  (Ambassa¬ 
dor)  . 

— F— COURAGE  OF  THE  NORTH— AD— John  Preston,  Wil¬ 
liam  Desmond,  Dynamite — Plenty  of  action — 55m. — see  1st 
Feb.  issue  (Stage  &  Screen). 

— F — COWBOY  HOLIDAY— W — Guinn  Williams,  Janet 
Chandler — Not  bad — 56m. — see  1st  Feb.  issue  (Beacon). 

— F— COYOTE  TRAILS - W— Tom  Tyler,  Ben  Corbett,  Helen 

Dahl — Standard  Tyler — 60m. — see  2nd  March  issue 

(Reliable). 

— F — THE  CYCLONE  RANGER — W— Bill  Cody,  Nena  Quar- 
taro — Will  please  action  lovers — 59m. — see  1st  March  issue 
(Spectrum) . 

— F— CYCLONE  OF  THE  SADDLE— W— Rex  Lease,  Janet 
Chandler — Saturday  matinee  stuff — 57m. — see  1st  Aug.  issue 
(Stage  &  Screen). 

— F — DANGER  AHEAD — MD — Lawrence  Grey,  Fuzzy 
Knight  Sheila  Manners,  J.  Farrell  MacDonald — Good  inde  job 
— 65m. —  I  -Sept. —  (Victory) 

— F — DANGER  TRAILS — W — Guinn  Williams,  Marjorie  Gor¬ 
don- — Usual  western — 59m. — see  1st  Aug.  issue  (Beacon). 

— F— FIGHTING  CABALLERO— W— Rex  Lease,  Dorothy 
Gulliver,  Earl  Douglas — Average  western — 60m. —  I -Oct. — 
(Superior) . 

_F— THE  FIGHTING  PILOT— AD— Richard  Talmadge,  Ger¬ 
trude  Messinger — Good  action  show — 60m. — see  2nd  Feb. 
issue  (Ajax). 

— F— FIGHTING  PIONEERS - W— Rex  Bell,  Ruth  Mix,  Buzz 

Barton — Indian,  soldier  stuff — 58m. — see  1st  May  issue  (Stage 
&  Screen). 

—F— THE  FIGHTING  PLAYBOY— MD— Nick  Stuart,  Lucille 
Brown — Program — 65m. — see  2nd  Sept,  issue  (Hoffberg). 

— F— FRONTIER  DAYS - W— Bill  Cody,  Ada  Ince,  Bill  Cody, 

Jr. — Riproaring — 61m. — see  1st  Dec.  issue  (Spectrum). 

— F— GET  THAT  MAN— AD— Wally  Ford,  Lillian  Miles- 
Satisfying  inde — 66m. — see  1st  Aug.  issue  (Mayfair). 

— F — THE  GHOST  RIDER— W — Rex  Lease,  Ann  Carol- 
Okay — 56m. — see  2nd  July  issue  (Stage  &  Screen). 

— F— THE  GREAT  MANTA— MD— Barry  Norton,  Mary 
Carr,  Jack  Del  Rio — Only  for  bally — 68m. —  1 -Oct. 

_F— GUNNERS  AND  GUNS— W— Edmund  Cobb,  Black 
King,  Edna  Aselin — Usual  western — 55m. — see  2nd  Oct. 
issue. —  (Beaumont) 

— F — GUN  SMOKE — W — Buck  Coburn,  Marion  Shilling,  Bud 
Osborne,  A1  Jennings — Satisfying — 60m. —  1 -Sept. 

— F — THE  HAWK — W — Yancey  Lane,  Betty  Jordan — Stand¬ 
ard  western — 55m. — 2-Sept. 

— — F — HIGH  SCHOOL  GIRL — D — Cecilia  Parker,  Crane  Wil- 
Ku  r — Bally  opportunity — 58m. — see  1st  Feb.  issue  (Foy). 

— F— HIS  FIGHTING  BLOOD— AD— Kermit  Maynard,  Polly 
Ann  Young — Well  done — 60m. — see  1st  Nov.  issue  (Am¬ 
bassador)  . 

—F— HOT  OFF  THE  PRESS— MD— Jack  LaRue,  Virginia 
Pine,  Monte  Blue,  Fuzzy  Knight — Rip  roaring  meller — 57m. 
—  1  -Oct — (Victory) . 

— F— THE  HOUSE  OF  DANGER— MY— Onslow  Stevens, 
Janet  Chandler — Usual  mystery  murder — 62m. — see  1st  Dec. 
'34  issue  (Beacon). 

_F— THE  JUDGMENT  BOOK— W— Conway  Tearle,  Berna- 
dine  Hayes — Okay  western  thriller — 61m. — see  2nd  Nov.  issue 
(Beaumont) . 

— F— KENTUCKY  BLUE  STREAK— AD— Eddie  Nugent, 
Patricia  Scott — Fair  inde  program — 58m. — see  1st  May  issue 
(Puritan) . 

- F - KLIOU,  THE  TIGER— RD— Lieut.  Varney,  Henry  de 

la  Falaise — Good  job — 55m. — see  2nd  June  issue. 

— F— THE  LARAMIE  KID— W— Tom  Tyler,  Alberta  Vaughn 

- Satisfying - 57m. - see  2nd  Nov.  issue  (Reliable-Steiner)  . 

— F - THE  LAST  WILDERNESS - Realistic  animal  film - 

Worthy  of  attention - 61m. - see  1st  June  issue  (Hill). 

— A — LEGONG — MD — Filmed  in  technicolor,  with  native 
cast — Good  for  the  different  house — 53  m. — see  2nd  Oct. 
issue. —  (DuWorld) 


— F— LIGHTNING  TRIGGERS— W—Reb  Russell,  Yvonne  Pel- 
eltier,  Fred  Kohler — Usual  western — 58m. — see  1st  Sept,  issue 
(Kent). 

— F — THE  LIVE  WIRE — AD — Richard  Talmadge,  Albert 
Vaughn — Fast  moving  inde  meller — 60m. — see  1st  Nov. 
issue. 

— F — LOSER’S  END — W — Jack  Perrin,  Tina  Menard,  Rose¬ 
mary  Joye,  Jimmy  Aubrey — Okay  outdoor  drama — 59m. — see 
1st  Feb.  issue  (Ajax). 

— F — THE  LOST  CITY — MD — William  “Stage”  Boyd,  Claudia 
Dell — Plenty  to  sell — 74m. — see  1st  March  issue  (Krellberg). 
— F— THE  MAN  FROM  GUNTOWN— W— Tim  McCoy,  Rex 
Lease,  Billie  Seward — Good  McCoy — 60m. — see  2nd  Oct. 
issue. —  (Puritan) 

— F — MANHATTAN  BUTTERFLY— MD— Dorothy  Grainger, 
Betty  Compson,  William  Bakewell,  Kenneth  Thomson — Okay 
inde  meller — 73m. —  1  -Sept. —  (Imperial) 

— F— MEN  OF  ACTION— AD — Roy  Mason,  Barbara  Worth, 
Frankie  Darro — Okay  action — 61m. — see  1st  Aug.  issue 
(Ambassador) . 

— F— MILLION  DOLLAR  HAUL — AD— Tarzan,  the  dog, 

Reed  Howes,  Janet  Chandler — Usual  dog  story — 58m. see 

2nd  Feb.  issue  (Stage  &  Screen). 

— F— MURDER  BY  TELEVISION— MY— Bela  Lugosi,  June 
Collyer — Not  so  good — 61m. — see  2nd  Sept,  issue  (Imperial). 
— F— MURDER  IN  THE  MUSEUM— MY— Henry  B.  Walthall, 
Phyllis  Barrington — Average  murder  stuff — 60m. — see  July 
’34  issue  (Kent). 

— F— NEW  ADVENTURES  OF  TARZAN— AD — Herman 
Brix,  Dale  Walsh,  Ula  Long — Sell  Tarzan — 80m. — see  2nd 
April  issue  (Burroughs). 

— A — NIGHT  CARGO — MD — Jacqueline  Wells,  Lloyd 
Hughes,  Walter  Miller,  Carlotta  Monti — Average  inde  meller — 
66m. —  I  -Oct. 

— F— NO  MAN’S  RANGE— W— Bob  Steele,  Roberta  Gale - 

Good  Steele - 60m. — see  1st  Nov.  issue  (Supreme). 

— F — NORTH  OF  ARIZONA — W — Jack  Perrin,  Blanche  Me- 
haffey,  Lane  Chandler — Fair — 60m. — see  2nd  Oct.  issue 
- (Steiner) 

— F— NORTHERN  FRONTIER— AD— Kermit  Maynard,  Elea¬ 
nor  Hunt,  J.  Farrel  MacDonald — Okay — 58m. — see  2nd  Feb. 
issue  (Ambassador). 

-F-NOW  OR  NEVER— AD— Richard  Talmadge,  Robert 
Walker — Action  all  the  way — 60m. — see  2nd  May  issue 
(Ajax). 

— F — OIL  RAIDER — AD — Buster  Crabbe,  Gloria  Shea — 

’Twill  do - 65m. — see  Sept.  ’34  issue  (Mayfair). 

— F— ON  PROBATION - MD— Monte  Blue,  Lucille  Brown - 

So-so— 65m. - see  1st  May  issue  (Peerless). 

_F— THE  OUTLAW  DEPUTY— W— Tim  McCoy,  Nora  Lane 
— Okay  McCoy — 60m.  — see  1st  Aug.  issue  (Puritan). 

_F— OUTLAW  RULE— W—Reb  Russell,  Rebel,  Betty  Mack 
— Satisfying — 60m. — see  1st  May  issue  (Kent). 

—F— THE  OUTLAW  TAMER— W— Lane  Chandler,  Janet 
Morgan — Satisfying — 58m. — see  1st  Sept,  issue  (Steiner). 

— F — PALS  OF  THE  RANGE — W — Rex  Lease,  Frances 
Wright — Fair — 5  7m. — see  1st  May  issue  (Stage  &  Screen). 

— F— PRIDE  OF  THE  TRIPLE  X— W— Yancy  Lane,  Dickie 
Jones — So-so  western — 55m. — see  1st  July  issue. 

— F — RANGE  WARFARE— W — Reb  Russell,  Rebel,  Lucille 
Lund — Satisfying — 60m. — see  1st  June  issue  (Kent). 

— F — RED  BLOOD  OF  COURAGE — AD — Kermit  Maynard, 
Ann  Sheridan — Okay — 56m. — see  2nd  June  issue  (Ambassa¬ 
dor). 

— F — RESCUE  SQUAD — AD — Ralph  Forbes,  Verna  Hillie — 
Fair  inde — 61m. — see  1st  March  issue  (Mayfair). 

— F - THE  RIDERS  OF  THE  LAW - W - Bob  Steele,  Gertrude 

Messinger — Okay — 57m. — see  2nd  Sept,  issue  (Supreme). 

— F— RIP  ROARING  RILEY - AD— Lloyd  Hughes,  Marion 

Burns,  Grant  Withers — Fast,  furious  for  action  fans — 50m. — 
see  1st  Sept,  issue  (Puritan). 

— F — ROARING  ROADS — CD — David  Sharp,  Mickey  Dan¬ 
iels,  Gertrude  Messinger — Pleasant — 58m. — see  2nd  May  issue 
(Ajax). 

— F— ROUGH  RIDING  RANGER— W— Rex  Lease,  Janet 
Chandler,  Bobby  Nelson,  Yakima  Canutt,  Mabel  Strickland — 

Average - 5  7m. - see  2nd  Oct.  issue. - (Superior) 

- F - RUSTLERS  PARADISE - W - Harry  Carey,  Gertrude 

Messinger — Good  western — 56m. — see  1st  June  issue  (Ajax). 

— F - SADDLE  ACES - W - Rex  Bell,  Ruth  Mix,  John  Elliott 

- Okay - 56m. - see  2nd  Aug.  issue  (Resolute). 

— F — SECRETS  OF  CHINATOWN— MD — Nick  Stuart,  Lucille 
Brown,  Raymond  Laurence,  James  Flavin — Exploitable — 55m. 
- see  2nd  March  issue  (Hoffberg). 


THE  CHECKUP— 2-November-35 


An  EXHIBITOR  Service 


— F — THE  SILENT  CODE — AD - Kane  Richmond,  Blanche 

MeHaffey — Usual  satisfactory  action — 57m. — see  1st  July 

issue  (Stage  &  Screen). 

- F - SKYBOUND — AD - Lloyd  Hughes,  Lona  Andre,  Eddie 

Nugent,  Grant  Withers — Sell  the  air  stuff — 5  7m. —  1 -Oct. — 
(Puritan) . 

—W—SMOKEY  SMITH— W— Bob  Steele,  Mary  Kornman— 
Satisfactory — 58m. — see  1st  July  issue  (Supreme). 

— F— SOVIET  RUSSIA  THROUGH  THE  EYES  OF  AN 
AMERICAN — Travelogue  of  Russia — Interesting — 73m. — 
see  2nd  Oct.  issue. —  (Imperial). 

— F - SPEED  DEVILS - MD - Paul  Kelly,  Marguerite  Church¬ 

ill — Program  inde  meller — 61m. — see  2nd  July  issue  (Hoff- 
berg). 

- A - STRUGGLE  FOR  LIFE - Travelogue  with  native  cast - 

Good  neighborhood  with  "goona-goona”  buildup - 54m. — see 

1st  July  issue  (Foy). 

— F — TEXAS  JACK — W — Jack  Perrin,  Jayne  Regan — Typical 
- 60m. - see  1st  May  issue  (Ajax). 

— F — THE  TEXAS  RAMBLER — W — Bill  Cody,  Earl  Hodgins 

- Satisfying - 59m. - see  2nd  May  issue  (Spectrum). 

- F - THREE  RENEGADES - W - Tom  Wells,  Doris  Brook — 

So-so  western — 55m. — 2-Sept. 

- F - THUNDER  OVER  TEXAS - W— Guinn  Williams,  Mar¬ 
ion  Shilling — Usual  Western — 60m. — see  Nov.  '34  issue 
(Beacon) . 

—A - TICKET  TO  A  CRIME - MY - Ralph  Graves,  Lola 

Lane,  Lois  Wilson Familiar 64m. see  2nd  Dec.  issue 

(Kent). 

- F - TIMBER  TERRORS - AD - John  Preston,  Dynamite 

Captain — Neighborhood  western  type  stuff — 57m. — see  1st 
July  issue  (Stage  &  Screen). 

- F - TOLL  OF  THE  DESERT - W - Fred  Kohler,  Jr.,  Betty 

Mack — Program  western - 57m. - see  2nd  Nov.  issue  (Com¬ 

modore)  . 

- F - TOMBSTONE  TERROR - W - Bob  Steele,  Kay  McCoy 

. — Okay  western — 60m. — see  1st  Jan.  issue  (Supreme). 

- F - TRAILS  OF  THE  WILD - AD - Kermit  Maynard,  Billie 

Seward,  Monte  Blue,  Wheeler  Oakman,  Fuzzy  Knight — Usual 

okay  action  drama - 58m. - I -Oct. - (Ambassador). 

- F TRAIL’S  END W Conway  Tearle,  Claudia  Dell,  Fred 

Kohler Fair 58m. see  2nd  Oct.  issue. (Beaumont) 

— F— THE  UNCONQUERED  BANDIT — W— Tom  Tyler,  Lil¬ 
lian  Gilmore — Okay  western — 60m. — see  2nd  Jan.  issue  (Re¬ 
liable)  . 

—F— VANISHING  RIDERS - W— Bill  Cody,  Bill  Cody,  Jr.- 

Interesting,  fast  family  western — 58m. — see  2nd  July  issue 
(Spectrum) . 

- F - WAGON  TRAIL - W - Harry  Carey,  Ed  Norris,  Ger¬ 
trude  Mesinger - Okay - 55m. - see  2nd  May  issue  (Ajax). 

— F — WAY  OF  THE  WEST— W— Wally  Wales,  Art  Mix,  Wil¬ 
liam  Desmond — Satisfactory  western — 52m. — see  1st  March 
issue  (Stage  &  Screen). 

—F— WESTERN  JUSTICE— W— Bob  Steele,  Renee  Borden, 
• — Okay — 60m. — see  1st  May  issue  (Supreme). 

— F— WHAT  PRICE  CRIME— MD— Charles  Starrett,  Noel 

Madison - Good  neighborhood  and  family — 63m. - see  1st 

June  issue  (Beacon). 

— F— WHEN  LIGHTNING  STRIKES — AD— Francis  X.  Bush¬ 
man,  Jr.,  Alice  Dahl — Good  dog  show — 61m. — see  1st  Feb. 
issue  (Regal). 

— F— WILD  MUSTANG— W— Harry  Carey,  Del  Gordon,  Bar¬ 
bara  Fritchie — Good  Carey — 61m. — see  1st  Nov.  issue  (Ajax) 

- F - WILDERNESS  MAIL— MD - Kermit  Maynard,  Fred 

Kohler - Good  outdoor  show — 63m. — see  2nd  April  issue 

(Ambassador) . 

— A — WITHIN  THE  ROCK — D — Lila  Lee,  Creighton  Chaney 

- So-so — 65m. see  1st.  Dec.  ’34  issue  (Kent). 

— F — THE  WOLF  RIDERS — W — Jack  Perrin — Usual  Perrin — 
60m. - see  2nd  Feb.  issue  (Ajax). 

— F — VALLEY  OF  WANTED  MEN — AD — Frankie  Darro, 

Roy  Mason,  Rue  Layton,  Grant  Withers - Satisfactory  action 

—62m. - see  1st  Nov.  issue  (Conn). 

Foreign 

BRITISH 

—A— BELLA  DONNA— D - Conrad  Veidt,  Mary  Ellis,  Cedric 

Hardwicke — Should  impress — 74m. — see  1st  March  issue. 


—A — FREEDOM  OF  THE  SEAS— CD— Zelma  O’Neill, 
Wendy  Barrie — Average  importation — 75m. — see  Nov.  '34 
issue. 

— F— HER  SONG  OF  LOVE— MU— Derek  Oldham,  Vesta 
Victoria — Metropolitan  class,  small  city — 80m. — see  2nd  July 
issue. 

—A— IN  A  MONASTERY  GARDEN— D— John  Stuart,  Hugh 
Williams — Restricted — 78m. — see  1st  April  issue. 

— F — LIFE  IS  REAL — MU — Scott  and  Whaley,  all  English, 
negro  cast — Restricted  to  colored  housese — 70m. — see  2nd 
July  issue. 

- A - MEN  OF  TOMORROW - D - Robert  Donat,  Merle 

Oberon — Lightweight — 56m. — see  1st  May  issue. 

—A— NIGHT  CLUB  QUEEN— D— Mary  Clare,  Lewis  Shaw, 
Jane  Carr — Slow — 64m. — see  1st  Nov.  issue  (Olympic). 

— F — REGAL  CAVALCADE — Compilation  of  newsreel, 
library,  staged  sequences,  commemorating  25  years  reign  of 

the  King  of  England - Too  English - 100m. — see  1st  Aug. 

issue. 

- F - STRAUSS’  GREAT  WALTZ— MU— Jessie  Matthews, 

Edmund  Gwenn — Pleasant  musical — 80m. — see  1st  May  issue. 
— A — THE  PHANTOM  FIEND — MD— Ivor  Novello,  Eliza¬ 
beth  Allan — Interesting — 67m. — see  1st  May  issue. 

— F — THE  TRIUMPH  OF  SHERLOCK  HOLMES— MY— 
Arthur  Wontner,  Lyn  Harding — Satisfactory — 71m. — see  2nd 
June  issue. 

— A — THE  WANDERING  JEW — CL — Conrad  Veidt,  Anne 

Grey - Must  be  seen - 81m. - see  1st  Feb.  issue. 

— F — WOLVES  OF  THE  UNDERWORLD — MD — Godfrey 
Tearle  and  English  cast — For  meller  houses — 5  7m. — see  2nd 
Nov.  issue  (Regal). 

FRENCH 

— F — DON  QUIXOTE — CL — Feodor  Chaliapin,  Sydney  Fox 
— Restricted — 78m. — see  1st  Jan  issue  (In  English). 

— F— ICELAND  FISHERMAN — D— Yvette  Gilbert,  Thorny 

Bourdelle - Restricted — 70m. — see  1st  Oct.  issue. 

— A — LA  DAME  AU  C AMELIAS — D — Yvonne  Pintemps — 
Restricted - see  2nd  April  issue. 

— F — THE  LAST  MILLIONAIRE — French  picture  with 
French  cast  and  English  titles  and  prolog,  epilog — For  class¬ 
iest — 85m. — see  2nd  Nov.  issue  (Franco-American) . 

— F — LA  MATERNELLE — D — All  French  picture  with 
French  cast — For  art,  top  class  theatres — 80m. — see  2nd  Nov. 
issue  (Tapernoux). 

— A — LILIOM — D — Charles  Boyer,  Madeleine  Ozeray — Re¬ 
stricted — 90m. — see  2nd  April  issue. 

HUNGARIAN 

— F — SEEING  HUNGARY — Hungarian  made — Travelogue — 
Nice  travel  stuff — 54m. — see  1st  Oct.  issue. 

JEWISH 

— F — BAR  MITZVAH - CD — Boris  Thomashefsky,  Regina 

Zuckerberg — For  Yiddish  houses  only — 70m. — see  2nd  April 
issue. 

RUSSIAN 

— A — CHAPAYEV — D — For  art  houses — 95m. — see  1st 

March  issue. 

—A— HEROES  OF  THE  ARCTIC— D— Art  stuff — 75m. — see 
2nd  June  issue. 

— F — MEN  ON  WINGS - D — Restricted — 84m. — see  2nd  July 

issue. 

— A — MOSCOW  LAUGHS — C — For  art  theatres — 90m. — see 
2nd  April  issue. 

— A — THE  NEW  GULLIVER — D — Russian  and  marionette 

cast - art  houses  only — 80m. — see  2nd  Nov.  issue  (Moscow 

Art) . 

— A — PEASANTS — D — E.  Younger,  A.  Petrov — For  art  type 
theatres - 104m. - see  1st  Oct.  issue. 

- A — RED  ARMY  DAYS - D - Russian  film  with  English  titles 

- Restricted - 80m. - see  2nd  Nov.  issue  (Amkino). 

— A — SOVIET  RUSSIA  TODAY — D — Art  stuff — 67m. — see 

2nd  April  issue. 

— A — THE  YOUTH  OF  MAXIM — D— Restricted — 78m. — see 

1  st  May  issue. 


54. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


Novl5'35  pg.  55 


.  .  .  OF  THE  INDUSTRY'S  TRADE 
JOURNALS  TO  ADOPT  MODERN 

CANDID  PHOTOS 

JEP  Photos — JEP  Candid  Photos 

NATURAL  UNPOSED  INTERESTING 


OTHER  FIRSTS  WORTH  MENTIONING 

FIRST  to  carry  Graphic  Editorial  Cartoons 
FIRST  to  guarantee  100%  Local  Coverage 
FIRST  to  adopt  the  Modern  Style  of  Writing 
FIRST  to  air  Both  Sides  of  Every  Story 
FIRST  to  maintain  a  Thorough,  Local  News  Staff 
FIRST  to  adopt  Short,  Terse,  Word-Picture  Reviews 
FIRST  to  Classify  Pictures  as  Adult  or  Family 
FIRST  to  draw  attention  to  the  Legion  of  Decency 
campaign 

FIRST  in  the  number  of  Shorts  Reviewed 
FIRST  in  the  thoroughness  of  “The  Checkup” 


JUST  ANOTHER  EXAMPLE  OF  THE  HEADS-UP  JOURNALISM  OF 

JAY  EMANUEL  PUBLICATIONS,  Inc. 

THE  NEW  YORK  STATE  THE  PHILADELPHIA  THE  NATIONAL 

EXHIBITOR  9  EXHIBITOR  9  EXHIBITOR 


Novl5'35  b.c. 

The  Sen  son  “s  Smartest  Story  About 
the  Girl  Who  Sold  Dividends  on  Romance I 


FALSE  PRETENSES 


IRENE  WARE 
SYDNEY  BLACKMER 
RUSSELL  HOPTON 
BETTY  COMPSON 


Directed  by 

CHARLES  LAMONT 

Produced  by 

GEORGE  R.  BATCHELLER 

CASH  IN  ON 

BLONDE 

PREFERRED 


2I™zW 

HARRY  H.  THOMAS,  President 

Executive  Offices,  KKO  Building 

NEW  YORK,  IV.  Y  . 


RADIO  CITY, 


n  this 
ssue: 


MPT O -I EP A  Merger  Seen  Nearing 


A  Jay  Emanuel  Publication 


VOL.  17— No.  23 


PHILADELPHIA,  DECEMBER  1,  1935 


Price,  15  Cents 


G-MEN  ARE  NEWS 
MURDER  IS  NEWS 

How  Could  They 

Hush  the  Secret  of 


MURDER  AT  GLEN  ATHOL 


An  Invincible  Picture 
Distributed  by  Chesterfield 

Released  by 

FIRST 

DIVISION 

EXCHANGES 

HARRY  H.  THOMAS,  President 
Executive  Offices — 

RKO  Building,  Radio  City, 

New  York,  N.  Y. 


with 

JOHN  MILJAN 
IRENE  WARE 
NOEL  MADISON 
BARRY  NORTON 

Directed  by 

FRANK  STRAYER 

Produced  by 

MAURY  M.  COHEN 


T  CAPITOL 
N.Y.  ALL-TIME 

ATTENDANCE 

RECORD! 


Clear  the  decks!  This  is  the  bigges 
thing  since  “Big  Parade”  and  “Ben 
Hur.”  For  the  first  time  in  the  his¬ 
tory  of  Loew  Circuit,  every  single 
house  held  it  over!  There’s  no 
comparison  or  precedent  to  go 
by.  It’s  the  unique  film  sen- 
1  sation  since  talkies! 


Dec  1  ’ 35  pg.  2 


EXTRA!  "AH  WILDERNESS"  IS  THE  NEXT  M-G-M  SENSATION! 

Have  you  heard?  Some  say  it’s  better  than  “State  Fair.”  Did  you  read  the  amazing  press  notices  from 
California  preview!  Talk  it  up!  Tell  the  folks  it’s  another  grand  entertainment  from  those  hit-makers, 
Jdptyp.Goldwvn-Maver.  to  follow  “Mutiny”.  “Night  at  the  Opera”,  “Broadway  Melody  of  1936”,  “China 


FIRS T  R ELEA SE  JAMPARY  »*lif 


Wham! —  Biff! —  Poiv! —  Crash!  —  and  the 
Big  Noise  of  the  comic  strips  is  on  the 
screen  —  in  the  flesh  (not  a  cartoon)! 

Count  the  30  million  daily  ‘Joe  Palooka’ 
readers  —  and  you’ll  know  why  yo 
can  count  on  a  new  standard  in 
short  -  subject  drawing  power 


SHEMP  HOWARD 

Screen's  new  laugh-leader, 
as  Joe's  goofy  manager 


with  Vitaphone’s  brilliant  new  2-reel 
comedy  series !  Two  hundred  and  fifty 
papers  massed  behind  it  in  a  day-in-and- 
day-out  boost  that  money  can’t  buy! 

Every  issue  actually  conceived 
by  the  celebrated  creator  of  the 
‘Palooka’  strip  .  .  .  HAM  FISHER. 


ROBERT  NORTON 

Picked  from  over  200  candi¬ 
dates,  as  Joe  Palooka 


Directed  by  Lloyd  French 

See  the  Warner  Bros,  man  now  about  a  booking  of  the 


Still  another  great  comedy  name  for 


VITAPHONE SHORTS 


tojsfc 


f 


iiaSh  I 


Utfd  6*t  23*4 


5**our^  Sjfafot*  'f£ji 


(ri^qVsh  ln*4ums  6^- 


cK>Co  Kid  * 


t+4*  iAA 


1  '  >.  , 

tVI  sJ>aur  a^fot  sAeur  4 


"Action-packed.. .gory,  scrappy,  feverish  and 
melodramatic. ..fans  will  love  it1."— Daily  Mirror 

"Two-fisted  drama  for  a  two-fisted  star! 
Packs  a  robust  wallop...  a  swift,  actionful, 
exciting  picture!"  —  N.  Y.  American 


"Made  to  order  for  Cagney!  Packed  with 
]  action  .  .  .  tense,  exciting  entertainment!" 

—N.  Y.  Evening  Journal 


Dec  1 ' 3  5  pg.  4 

2 


/Suit  (Ltuid'  Stout*  <W  uy  i( 

y— 

i  1 

Loa ft  bO%  jtUnIy  bflormUiJ  it ' 


Dec  1 T  3 5  pg.  5 


( 


6u*vs 


h1u*'k.CctMAt  khj)*iA  &0S. 


.  .  .  And  the  New  York  Times  says  "the  film 
is  excellently  acted  all  along  the  way"  by 
a  cast  of  thousands,  including  MARGARET 
LINDSAY,  RICARDO  CORTEZ,  LIU  DAMITA, 
DONALD  WOODS,  BARTON  MacLANE 
and  GEORGE  E.  STONE  ...  and  "direc¬ 
ted  with  both  fists  by  LLOYD  BACON." 


Dec  1*35  pg.  6 


So  here's  holiday  entertainment  for  everybody.  Which,  permit  us 
to  mumble  through  our  whiskers,  means  that,  as  usual,-- 


(M&W 


It's  up  to  us,  as  the  oldtimers  of  the  industry,  to  play’ 

SANTA  CLAUS  every  year  at  this  time  with  a  bag  full  of  pictures' 
that'll  pack  'em  in  during  the  holidays.  Well,  brothers, 
we've  got  'em! 

"COLLEGIATE"- _a  big  fast-stepping  musical 
show  built  expressly  for  the  youngsters  from 
fifteen  to  twenty-five.  JOE  PENNER.  and 
JACK  OAKIE  jam  the  show  with  laughs  and 
FRANCIS  LANGFORD,  radio  favorite,  sings  a  flock 
of  new  tunes  by  Mack  Gordon  and  Harry  Revel. 

(£)  "SCROOGE". .. Dickens '  immortal  "Christmas 
Carol,"  the  kind  of  picture  that'll  please  the 
kiddies  and  have  mothers  and  fathers  smiling 
through  real  tears.  Sir  Seymour  Hicks,  England’s 
great  Dickens  actor,  plays  " Scrooge "...  and  the 
supporting  English  cast  is  swell!  Everyone  who 
thrilled  to  "David  Copperfield"  will  want  to  see  the  equally 
famous  Dickens  character,  "TINY  TIM" 


We’re 
Christm 

for  the  23rd  Time! 


PAGE 


THE  EDITOR'S 


Vol.  17,  No.  23 


December  1,  1935 


The 


Philadelphia 


That  Score  Charge 


EXHIBITOR 


•  WITH  MOVIE  COMPANIES  now  re¬ 
ported  owning  50  per  cent  of  the  music 
included  in  what  is  commonly  known  as  the 
American  Society  of  Composers,  Authors 
and  Producers  catalog,  exhibitors  are  now 
asking — why  the  score  charge? 

Following  that  question,  another  fol¬ 
lows:  Why  doesn’t  someone  do  something 
about  it? 

This  time  the  logic  is  that  ASCAP  col¬ 
lects  a  seat  tax  for  use  of  the  music  owned 
by  the  Society’s  members.  Naturally,  it 
must  follow  that  if  the  movie  companies 
own  50  per  cent  of  ASCAP’s  catalog,  they 
must  surely  not  be  entitled  to  a  score  charge 
as  well. 

The  question  of  the  score  charge  has  been 
asked  so  often  by  this  department  that  fur¬ 
ther  discussion  would  be  mere  repetition. 
The  only  suggestion  to  be  made  here  is  that 
exhibitors  keep  asking  why  someone  doesn’t 
do  something  about  it,  the  only  answer  is 
that  no  one  will  until  the  exhibitors  them¬ 
selves  do. 


Credit  for  Otterson 

•  THE  REPORT  CARRIERS  and  rumor 
mongers  seem  to  have  suffered  another 
defeat. 

When  Paramount  changed  presidents, 
when  the  new  John  Otterson-headed  regime 
came  into  command,  the  rumor  boys  started 
saying  that  coast  production  would  be 
affected,  that  the  new  president  was  not 
movie  minded,  that  he  was  A-l  as  far  as 
the  technical  end  might  be  concerned,  but 
not  otherwise.  Silently,  president  Otterson 
made  no  comment,  took  command,  went  to 
Hollywood. 

This  week,  looking  at  the  six  most  recent 
Paramount  releases,  it  is  apparent  that 
even  if  President  Otterson  is  not  a  movie- 
man,  he  still  has  something  on  the  ball.  Of 
the  last  six  Paramount  pictures  previewed, 
only  one  might  not  be  considered  in  the 
running.  Five  possess  something  that 
showmen  desire — selling  angles,  exploita¬ 
tion  opportunities. 

There  may  be  some  who  say  that  six 
swallows  don’t  make  a  summer,  but  no  one 
will  deny  that  anybody  who  hits  the  mark 
five  times  out  of  six  knows  what  it  takes  to 
turn  out  successes. 


Rogers'  Memory 

•  ONCE  AGAIN  an  industry  is  called 
upon  to  help  but  this  time  it  is  for  one  of 
its  own  beloved  members. 

Those  who  are  sponsoring  a  national  Will 
Rogers  memorial  expect,  naturally,  that  the 
motion  picture  industry  will  do  its  share. 

Rightfully,  they  can  do  so. 

In  all  parts  of  the  country,  motion  pic¬ 
ture  chairmen  are  at  work,  soliciting  con¬ 
tributions  from  theatremen.  Will  Rogers 
was  one  of  us. 

It  is  up  to  us  to  prove  that  we  do  not 
forget. 


Circulating  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware.  Issued  on  the  1st  and  15th 
of  each  month  by  Jay  Emanuel  Publications,  Inc.  Publishing  office,  219  North  Broad  Street,  Philadelphia. 
Branches  at  1600  Broadway,  New  York  City;  Washington,  D.  C.  Jay  Emanuel,  publisher;  Paul  J. 
Greenhalgh,  advertising  manager;  Herbert  M.  Miller,  managing  editor.  Subscription  rates:  $2  for  one 
year,  $5  for  three  years.  Single  copies,  15c  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware. 
Publishers,  also,  of  THE  NATIONAL  EXHIBITOR  of  Washington  and  THE  NEW  YORK  STATE  EXHIBITOR. 
Address  all  communications  to  the  Philadelphia  office. 


No  Pra  ise  for  Pollyanna 


IT  IS  now  becoming  quite  evident  that  there  is  a  growing 
protest  against  pictures  which  fall  into  the  following 
classes  (1)  prestige  pictures,  (2)  pollyanna  pictures,  (3)  art  pictures, 
(4)costume  pictures,  (5)  class  productions. 

It  is  not  to  be  assumed,  of  course,  that  all  which  might  fall 
under  those  labels  should  not  be  produced,  but  there  is  good  reason 
for  a  check  on  an  excess  of  the  above  types  before  the  box  office 
becomes  afflicted  with  a  serious  disease. 

When  first  the  clamor  of  various  individuals  and  organizations 
against  indecent  pictures  reached  its  height,  exhibitors  saw  pro¬ 
ducers  deciding  to  turn  out  pictures  which  were  cleaner  than  the 
proverbial  whistle,  costume  features,  other  types  represented  as  to 
what  the  people  wanted.  This  may  have  been  all  well  and  good, 
but  it  later  developed  that  the  pictures  were  not  what  all  the  people 
wanted,  but  only  a  few. 

It  is  high  time  to  call  a  halt  to  the  trend  production  has  taken. 
Some  shows  recently  turned  out  were  doomed  from  the  moment 
the  camera  turned.  Let  those  who  love  opera  and  costume  pictures 
turn  to  the  opera  or  stage  for  their  pleasure. 

MPTOA  president  Ed  Kuykendall  sounded  a  note  recently 
when  he  said  pictures  were  “too  arty,”  “too  costumey”  and  “too 
morbid.” 

There  is  no  question  but  that  producers  have  their  troubles 
trying  to  please  everyone.  In  a  recent  interview  with  RKO 
Productions  head  J.  R.  McDonough,  he  indicated  that  the  greater 
majority  of  the  trade  can’t  begin  to  understand  what  technicalities, 
star  troubles,  story  troubles  the  picture  makers  are  up  against. 
McDonough  said,  too,  that  the  studios  want  suggestions  from 
exhibitors. 

Let  the  studios,  then,  listen  to  the  exhibitor’s  cry.  It  may  be 
all  well  and  good  to  turn  out  pictures  which  make  the  arty  big  city 
critics  turn  handsprings  but  one  should  not  forget  that  there  are 
still  a  lot  of  subsequent  runs  and  small  towns  left. 


A  change  of  diet  isn’t  going  to  turn  him  into  a  Frankenstein 


Dec  1 T 3 5  pg.  8 


£* dufotADau 

TAKES  TO  I 


THE  ROAD 


HAVING  BOUGHT  A  GREAT  CHARACTER 
STORY,  WORTHY  OF  CONSIDERATION 
IN  THE  CLASS  OF  COLUMBIA'S  MASTER¬ 
PIECE,  "LADY  FOR  A  DAY"  STARRING 
MAY  ROBSON,  REPUBLIC  HAS  SIGNED 
A  BRILLIANT  ACTRESS 

ALISON 

SK1PWORTH 

WHO  WILL  TAKE  HER  PLACE  WITH  THE 
BIG  MONEY  STARS  OF  THE  SEASON 


AFTER  HER  APPEARANCE  IN 


HITCH 
HIKE 
LADY 


Beloved  as  a  Broadway  Favorite  and  one  of  the  screen’s  most  gifted 
players,  Al  ison  Skipworth  has  the  greatest  role  of  her  career 
in  this  story  of  a  grand  dame  who  thumbed  her  way  to  high 
adventure  in  the  high  spots  and  low  spots  of  the  good  old  U.  S.  A. 


From  the  story  by 

CHARLES  LELAND  PINCUS 

Dialogue  and  Continuity  by 

OLIVE  COOPER,  LESTER  COLE 
and  GORDON  RIGBY 


VOL.  17,  No.  23 


The  Philadelphia 

EXHIBITOR 


DECEMBER  I, 


Pg-  9 


1935 


TERRITORIAL  HIGHLIGHTS 


SUNDAY  OPENING 

Sunday  Movies  Progress 

Sleet,  rain,  hail  deluged  the  city.  The 
Reverend  William  B.  Forney  said :  “Heaven 
seems  to  be  weeping  over  the  surrender  of 
the  Christian  Church  to  the  movie  companies.” 
Practically  all  Philadelphia  theatres  opened  for 
business.  Downtown  houses  had  long  lines 
before  the  box  offices  opened  at  2  P.  M.  Law- 
observing  Mayor  Moore  had  policemen  making 
certain  no  one  opened  before  the  deadline.  Too 
hard  a  push  in  a  line  at  the  22nd  and  Cambria 
Hollywood  Theatre  resulted  in  a  ticket  box 
window  being  broken.  Two  men  in  ministerial 
garb  looked  so  suspicious  that  Midway  Theatre 
manager,  A1  Blumberg,  took  no  chances, 
started  selling  tickets  at  2 :05  P.  M.  Sidewalk 
vendors  reported  little  holiday  spirit,  sold  few 
articles.  Zion  Episcopal  Church’s  Reverend 
Dr.  Charles  H.  Long  said  he  did  not  expect 
Sunday  movies  to  have  any  effect  on  his  con¬ 
gregation.  No  harm  from  seventh  day  shows 
were  predicted  by  Friends  Evangelical  Luth¬ 
eran  Church  pastor  Reverend  Martin  Dietrich. 
Mayor  Moore  declared  he  would  wish  rather  to 
see  people  going  to  church. 

Thus,  November  17,  Philadelphia  exhibitors 
noted  the  first  reactions  to  Sunday  shows. 
Business,  generally,  was  better  with  neighbor¬ 
hood  theatres  in  congested  areas  than  in  others. 
Where  patrons  could  walk,  they  attended  in 
greater  numbers  than  where  they  had  to  take 
a  car,  drive  an  auto  in  the  terrifically  bad 
weather.  Downtown  theatres  experienced  a 
favorable  response,  with  the  Stanley’s  “Mutiny 
on  the  Bounty”  keeping  up  the  sensational 
pace  it  set  from  the  first  day. 

Oddities  once  again  appeared.  The  Main 
Line  section,  closely  observant,  noted  that 
Stanley-Warner’s  Ardmore  Theatre,  Joseph 
Conway’s  Egyptian  Theatre,  the  Berwyn  The¬ 
atre,  the  Brookline  Boulevard  Theatre,  which 
could  have  opened,  all  remained  closed  with 
the  Salison-Freed  Narberth  Theatre,  which 
could  not  open.  The  first  four  preferred  to 
study  sentiment,  make  a  decision  later.  Sole 
exceptions  to  the  Main  Line  trend  were  Harry 
Fried’s  Seville,  Wayne  Theatres,  the  sole 
operating  movie  citadels  that  day  in  the  dis¬ 
trict.  Noteworthy  here  was  the  fact  that  the 
Independent  Exhibitors  Protective  Association, 
of  which  exhibitor  Fried  is  board  chairman, 
worked  hand  in  hand  with  lobbyist  Reverend 
Forney  to  prevent  Sunday  movies. 

In  town,  the  Tioga,  Great  Northern,  Rock¬ 


land,  Roxboro,  other  theatres  remained  closed. 
Observers  watched  to  see  whether  they  would 
continue  to  buck  the  tide  or  open  later. 

From  the  Reverend  Forney  to  all  indepen¬ 
dent  exhibitors,  November  12,  came  a  letter 
asking  all  independents  to  remain  closed  Sun¬ 
day,  to  advertise  in  the  newspaper  under  the 
general  head — “These  Theatres  Closed  on 
Sunday.” 

Not  long  did  veteran  exhibitor  Marcus  Benn 
wait  in  answering  copy  he  received  at  his  Bel¬ 


mont  Theatre.  Wrote  the  theatreman,  in  part : 

“We  cannot  see  why  the  referendum  vote, 
as  an  act  of  legislature,  should  not  be  upheld 
religiously  at  this  time,  just  as  well  as  the 
act  of  the  blue  laws.  We  believe  that  the 
will  of  the  people  should  be  religiously  ob¬ 
served  as  they  are  responsible  for  making 
the  laws.  We  notice  in  one  paragraph  in 
your  letter  that  you  suggest  the  independent 
exhibitor  carry  advertisements  in  the  news¬ 
papers  under  the  heading  of  “These  Theatres 
Closed  on  Sundays,”  but  you  do  not  mention 
bearing  the  expense  which,  in  my  estimation, 
is  an  imposition  on  your  part.” 


That  about  1500  extra  jobs  had  been  pro¬ 
vided  in  the  city  was  indicated,  that  stores  in 
the  theatres’  vicinity  would  benefit  was  appar¬ 
ent  from  the  Sunday  movie  trend. 

No  vaudeville  was  presented  at  Fay’s,  the 
Stanley-Warner  Earle,  the  Fox,  the  Carman, 
other  flesh  spots.  Complete  motion  picture 
programs  with  shorts  to  fill  became  the  fash¬ 
ion.  Fay’s,  the  Earle  offered  a  complete  stage- 
screen  show  at  the  10  P.  M.  performance,  with 
the  stage  portion  starting  after  midnight. 


Those  who  had  hit  Sunday  movies  because 
they  felt  a  holiday  spirit  might  reign  on  the 
Sabbath  must  have  been  sadly  disappointed. 
Except  that  theatres  could  not  open  before 
2  P.  M.,  there  was  little  to  indicate  whether 
it  was  Sunday  or  any  other  weekday. 

Whether  benefits  will  be  allowed  to  continue 
in  any  spots  was  still  a  local  question,  to  be 
decided  by  the  police  authorities  in  each  locality. 

That  every  theatre  employee  is  protected 
against  7  days’  continuous  work  was  revealed 
when  scrutiny  of  the  law  indicated  that  em¬ 
ployees,  like  operators,  must  have  24  hours  con¬ 
secutive  rest  each  week. 


10 


Dec  1’35 


THE  PHILADELPHIA  EXHIBITOR 


Even  the  devout  Reverend  Mr.  Forney  could 
hardly  say  that  the  heavens  seemed  to  weep  the 
second  Sunday,  November  24.  A  clear,  32- 
degree  day  brought  out  more  people  than  on 
the  first,  resulted  in  standee  lines  at  many 
neighborhood,  downtown  theatres,  boosted  busi¬ 
ness  to  new  highs.  Still  closed  were  such 
houses  as  the  Roxboro,  Rockland,  Great  North¬ 
ern,  Tioga,  Cambria,  Ardmore,  Egyptian, 
Boulevard,  Berwyn.  Newsminded  dailies  quoted 
ministers,  managers  to  find  out  that  while  the¬ 
atre  business  had  bettered,  church  business  had 
apparently  not  fallen  off,  had  even  increased 
in  certain  cases.  Theatremen  chosen  for  quota¬ 
tions  were  the  Fox’s  Harold  Sidenberg,  the 
Stanley’s  Larry  Graver,  the  Seville-Anthony 
Wayne’s  Harry  Fried,  the  Lincoln,  Boyd,  Car¬ 
man,  others. 

First  novel  touch  in  Sunday  exhibition  came 
from  veteran  showman  A1  Boyd,  who  intends 
to  overcome  the  handicap  of  fleshless  Sundays 
by  giving  a  one-day  Sunday  performance  of  a 
feature  which  opens  later  at  the  same  house, 
thus  expecting  that  people  will  want  to  be 
included  in  the  first  allowed  to  see  it. 

Apparently  doomed  in  many  sectors  were 
Sunday  benefits,  with  local  authorities,  spurred 
on  by  church  folk,  now  allowing  anything  but 
the  strictest  enforcement  where  Sunday  shows 
have  been  voted  down. 

Mt.  Carmel,  with  Sunday  movies  defeated 
by  a  few  votes,  reopened  the  issue,  started 
recounting  the  votes  which  indicated  that  when 
the  official  tally  is  over,  Mt.  Carmel  may  have 
Sunday  movies. 

Week-end  highlight  occurred  when  the 
Women’s  Christian  Temperance  Union  indorsed 
a  boycott  of  all  motion  picture  theatres  which 
have  Sunday  showings,  thus  putting  the  houses 
in  the  same  class  with  taprooms,  etc. 

UNIONS 

Wax  Picketed 

No  stronger  booster  for  organization  can  be 
found  in  the  local  territory  than  veteran,  high- 
ranking  exhibitor  Morris  Wax.  Because  he 
believed  this  zone  needed  a  real  independent 
theatremen’s  body,  he  helped  organize  the  In¬ 
dependent  Exhibitors  Protective  Association, 
became  its  president. 

Last  week,  strength  of  organization,  with 
IEPA  president  Morris  Wax  involved,  again 
hit  the  news  but  along  entirely  different  lines. 

In  front  of  his  theatre  marched  negro  oper¬ 
ators  picketing  his  theatres.  Distributed  by 
them  were  handbills  which  included  the  fol¬ 
lowing  : 

MR.  MORRIS  WAX — Owner  of  the  Royal.  Stand¬ 
ard  and  Pearl  Theatres,  never  heard  of  Abraham 
Lincoln. 

Mr.  Morris  Wax  never  heard  that  President 
Abraham  Lincoln  freed  the  colored  people. 

He  doesn’t  believe  that  a  colored  employee  de¬ 
serves  the  same  wage  as  a  white  man. 

He  doesn’t  believe  a  colored  man  or  woman 
should  belong  to  a  union. 

HE  LOCKED  THE  COLORED  UNION  MOVING 
PICTURE  MACHINE  OPERATORS  OUT  OF  HIS 
THREE  THEATRES — THE  ROYAL,  STANDARD 
AND  PEARL — BECAUSE: 

1.  They  refused  to  work  for  $10  and  $15  a  week 
on  same  positions  that  pay  $50. 

2.  They  refused  to  give  up  their  Union  and  be¬ 
come  slaves  for  Mr.  Morris  Wax. 

3.  Because  we  requested  the  same  wages  as  white 
men,  though  we  are  colored. 

HELP  US  STOP  MR.  MORRIS  WAX  FROM  EX¬ 
PLOITING  THE  COLORED  WORKERS. 

OUR  FIGHT  IS  \TOUR  FIGHT!  WE  SOLICIT 
YOUR  SUPPORT.  Thank  you. 

Colored  Motion  Picture  Machine  Operators’  Union, 
Local  307A 

Affiliated  with  American  Federation  of  Labor. 


The  Philadelphia  Tribune ,  a  leading  local 
negro  newspaper,  made  the  affair  a  front-page 
headline  incident  in  its  November  21  issue. 

It  quoted  Local  307A  supervisor  Abbott 
Oliver  as  saying : 

“We  want  recognition  of  the  union  by  Wax 
and  a  salary  equal  to  the  lowest  salary  paid 
in  the  lowest  Stanley  operated  house.’’ 


Exhibitor  Morris  Wax 

Abraham  Lincoln  was  mentioned 


It  quoted  exhibitor  Wax  as  replying : 

“I  absolutely  refuse  to  deal  with  the  men  as 
members  of  307A  or  the  American  Federation 
of  Labor.  As  soon  as  Krause  (IATSE  vice- 
president)  steps  out  of  the  picture  and  the 
operators  meet  me  as  non-members  of  that 
A.  F.  of  L.,  I  shall  deal  with  them.  The  fight 
does  not  revolve  around  the  question  of  money. 
I  have  offered  to  meet  their  terms,  as  a  unit 
separate  and  distinct  from  the  A.  F.  of  L.” 

Further  Tribune  news  included  a  statement 
that  the  negro  unionists  were  "prepared  to  fight 
for  10  years” ;  a  denial  by  WaN  to  charges  that 
$2  weekly  was  paid  a  colored  operator ;  charges 
by  the  Armstrong  Association’s  research  indus¬ 
trial  secretary  Donald  Wyatt  that  exhibitor 
Wax  had  attempted  to  persuade  operators  of 
other  theatres  to  join  with  him  in  his  fight 
against  the  negro  operators,  all  later  denied 
by  the  theatreman ;  negro  pickets  placed  on  duty 
by  the  Keystone  Company,  pacing  abreast  of 
the  negro  union  pickets,  termed  a  defensive 
gesture ;  white  operators  appeared  in  the  booths 
at  the  houses  involved,  replacing  the  strikers ; 
support  promised  from  the  negro  ministers  in 
the  negro  union’s  fight ;  personal  challenges. 

This  week,  the  situation  continued  with  little 
change.  All  three  Wax  houses  were  still  being 
picketed  while  other  theatre  owners  in  the  zone 
who  had  not  yet  been  unionized  wondered 
whether  the  movement  would  spread  or  whether 
this  is  an  isolated  instance. 

ORGANIZATIONS 

Variety  Club  Success 

2500  Philadelphians,  out-of-towners  felt  that 
they  had  received  their  money’s  worth,  Novem¬ 
ber  18,  when  Variety  Club,  Tent  No.  13,  held 
its  second  annual  gala  entertainment  at  the 
Broad  Street  Metropolitan  Opera  House,  with 
a  program  highlighted  by  RKO's  “Annie 
Oakley,”  Guy  Lombardo  in  person,  acts  from 
leading  night  clubs,  Fay’s,  the  S-W  Earle, 
other  local  houses. 

Leading  the  club’s  committee  was  assistant 
chief  barker  Leonard  Schlesinger,  who  almost 
singlehandedly  directed  all  arrangements, 
m.  c.’d,  insured  a  smooth-working  perform¬ 


ance  for  the  evening.  Honor  guest  for  the 
evening  was  Mayor-elect  S.  Davis  Wilson, 
made  an  associate  member  following  his  decla¬ 
ration  for  50-cent  gas,  a  five-cent  fare,  other 
municipal  improvements.  Graciously  the  new 
mayor  thanked  chief  barker  Earle  Sweigert 
for  the  honor  bestowed  upon  him. 


Varietyman-mayor-elect  Wilson,  friends* 

...  a  five-cent  fare  was  promised 

To  the  local  stage  hands,  the  operators,  the 
musicians  unions  due  credit  is  given  by  the 
Variety  Club  for  gratis  services.  From  Na¬ 
tional  Flag  and  Banner  Company  came  flags, 
valances  without  charge.  Stanley  Theatre 
manager  Larry  Graver,  Boyd  Theatre  manager 
Steve  Barutio,  Allegheny  Theatre  manager 
John  O’Brien,  Leader  Theatre  manager  Dave 
Rubin,  publiciteer  Irving  Blumberg,  veteran 
S-Wite  Abe  L.  Einstein  all  worked  hard, 
should  be  praised  for  their  services.  Not  for¬ 
gotten,  also,  are  the  Stanley-Warner  ushers 
who  assisted  the  staff. 

Well  satisfied  that  it  had  put  over  Big  Event 
No.  2  with  the  proverbial  bang,  Tent  No.  13 
now  looked  toward  January  12,  1936,  as  the 
next  important  day  in  the  club's  history. 


Sick  Helped 

“Letters  to  the  Editor”  departments  in  local 
dailies  received  several  notes  last  fortnight 
expressing  individual  gratitude  that  Warner 
Brothers,  through  the  Variety  Club,  had  given 
Philadelphia  General  Hospital  sound-projection 
machines.  Such  was  the  general  reaction 
throughout  the  city,  in  the  trade. 

Officially,  the  Women’s  Aid  for  the  Crippled 
and  Needy  president,  Mrs.  Robert  C.  Loving, 
received  the  equipment  from  Warner  Theatres 
general  manager,  Joseph  Bernhard.  She,  in 
turn,  presented  it  to  assistant  superintendent, 
Harry  Rodgers,  who  made  the  acceptance 
speech.  700  patients  then  saw  “Curly  Top.” 

Because  his  edict  bans  Catholics  from  at¬ 
tending  any  movies,  it  was  necessary  for  Car¬ 
dinal  Dennis  Dougherty  to  give  special  per¬ 
mission  for  Catholics  who  may  be  hospital 
inmates  to  see  the  movies. 

Physicians  at  the  hospital  declare  the  shows 
will  have  a  beneficial  effect  on  hundreds  of 
patients,  that  the  donation  is  really  a  truly 
charitable  thought. 


Variety  Charity 

Once  again,  this  week,  Variety  Club.  Tent 
No.  13,  began  a  worthy  undertaking  in  charity’s 
name. 

Appointed  to  head  the  Christmas  Fund  of  the 
Variety  Club  was  active  barker  Ben  Amster¬ 
dam  as  chairman,  to  lead  a  drive  that  is  ex- 


*  (left)  assistant  chief  barker  Schlesinger;  (right) 
chief  barker  Swiegert 


THE  PHILADELPHIA  EXHIBITOR 


Dec  1*35 


11 


pected  to  see  all  industry  divisions  contributing 
to  a  worthy  cause. 

Making  an  appeal  to  everyone  to  send  in 
contributions  to  him  at  his  Schaaf  Building 
offices  at  1505  Race  Street,  here,  chairman 
Amsterdam  announced  that  every  cent  would 
be  used  to  provide  foodstuffs,  toys  for  needy 
families  at  Christmas,  that  a  list  of  all  those 
who  contribute  will  be  published  in  the  Decem¬ 
ber  15  issue  of  The  Exhibitor. 


Xmas  fund  chairman  Amsterdam 

.  .  .  donations  ivill  be  listed 


Exhibitors,  theatres,  distributors,  exchange- 
men,  individuals  are  asked  to  contribute  to  the 
fund  which  will  not  be  known  as  a  contribution 
from  the  Variety  Club  but  as  a  combined  dona¬ 
tion  by  the  motion  picture  industry  through  the 
Variety  Club,  which  will  handle  all  physical 
arrangements. 

With  the  public  more  movie-conscious  than 
ever  because  of  Sunday  shows,  with  charitable 
demands  reaching  a  new  high,  chairman  Am¬ 
sterdam  expects  that  the  Variety  Club  Christ¬ 
mas  Fund  will  set  a  new  record. 


Variety  Fete 

That  January  12,  1936,  will  mark  a  red-letter 
day  in  local  film  circles  was  indicated  this  week 
as  a  committee  appointed  by  the  Variety  Club 
sat  down  at  the  1910  Rittenhouse  Street  quar¬ 
ters  to  make  final  plans  for  the  first  gala  annual 
entertainment  to  be  conducted  by  that  organi¬ 
zation. 

With  a  1000  attendance  goal,  the  affair,  at 
which  city,  state,  even  national  figures  in  poli¬ 
tics,  moviedom,  other  fields  will  be  present,  is 
expected  to  top  everything.  With  downtown 
hotels  bidding  for  the  affair,  a  decision  was 
expected  this  week. 

Chosen  to  be  chairmen,  vice-chairmen  for  the 
committees  were : 

Tickets,  Printing,  Program — Ellis  Shipman, 
Dave  Barrist.  Speakers,  Reception — Isaac 
Levy,  Jack  Beresin.  Electrical,  Radio,  Props, 
Sound — Lou  Krouse,  Harry  Blumberg.  Film 
Stars,  Theatrical — Dave  Weshner,  John  Mon¬ 
roe,  Bill  Harrer.  Dinner — Ben  Amsterdam. 
Souvenirs — A1  Blofson.  Publicity,  Photos, 
Movies — Harry  Goldberg,  Harry  Murdock. 
Show,  Decorations — Leonard  Schlesinger,  Ed 
Sherman.  Seating — Charles  Goodwin,  Lou 


Davidoff.  Transportation,  Hotel  —  William 
Clark.  Information — Oscar  Neufeld. 

To  work  with  these  the  entire  Variety  Club 
membership,  totaling  130,  has  been  appointed. 

EXHIBITION 

Booking  Combine 

With  36  theatres  reported  interested,  with 
exhibitor  Charles  Segall  slated  to  be  head, 
Philadelphia’s  booking  combine  was  incorpo¬ 
rated  last  fortnight  as  the  Theatre  Enterprises 
for  the  purpose  of  buying,  selling  theatres,  etc. 

That  ex-congressman  Ben  Golder,  once  presi¬ 
dent  of  the  Independent  Exhibitors  Protective 
Association,  will  be  counsel  is  considered 
likely. 

A  statement  issued  revealed  that  besides 
Segall,  Morris  Wax,  Harry  Fried,  David  Bar¬ 
rist,  Mike  Lessy,  Herbert  Elliott,  Ben  Fertel, 
Luke  Gring,  Fred  Leopold,  Joe  Hebrew  are  on 
the  committee  perfecting  details,  that  22  ex¬ 
hibitors  are  represented,  that  a  fund  had  been 
raised,  that  Theatre  Enterprises  will  not  be  a 
buying,  booking  combine  but  an  independent 
theatre  circuit,  that  a  meeting  will  be  held  after 
the  proposed  MPTO-IEPA  merger  is  effected. 

MPTO-IEPA  Merger 

Whether  Philadelphia  will  become  a  one- 
exhibitor  organization  territory  will  be  defi¬ 
nitely  decided  during  the  next  two  months  fol¬ 
lowing  preliminary  meetings  held  by  committees 
from  both  sides. 

A  luncheon,  November  22,  saw  an  unofficial 
committee  meet,  discuss  plans,  decide  to  report 
back  to  the  individual  organizations  regarding 
future  possibilities.  December  2  will  see  both 
groups  meeting,  determining  future  steps.  In 
January,  the  MPTO  will  hold  its  annual 
election  session. 

Leading  the  MPTO  unofficial  committee  was 
exhibitor  veteran  Charles  Segall,  always  favor¬ 
ing  a  merger  between  the  two  parties. 

Chief  stumbling  block  seen,  now,  as  in  the 
past,  is  the  question  of  affiliated  theatres’ 
membership. 


Theatre  Changes 

Theatre  activity  again  hopped  into  high  gear 
last  fortnight,  with  several  announcing  expan¬ 
sion,  one  being  opened,  others  changing  hands. 

The  growing  Milgram-Schwartz  TempJe 
Amusement  Company  opened  its  second  house 
in  two  months  when  the  Germantown  Avenue- 
Tioga  Street  Temple  Theatre,  remodelled, 
renovated  under  David  Supowitz  direction, 
bowed  in  November  26.  The  circuit  now  totals 
eight. 

Sam  Felt’s  Frolic  Amusement  Company  an¬ 
nounced  it  would  enlarge  the  52nd  Street  Frolic 
Theatre  to  1500  seating  capacity. 

From  Thalheimer  and  Weitz,  November  21, 
came  another  52nd  Street  note.  Apollo 
Theatre  owner,  Charles  Segall,  has  commis¬ 
sioned  the  architects  to  prepare  plans  for  en¬ 
larging  the  Apollo  Theatre  to  a  1850-seat 
house.  Plans,  specifications  will  be  ready  with¬ 
in  three  weeks.  Provision  will  be  made  for 
vaudeville-stage  show  presentations  with  a 
large  stage. 

Thus,  52nd  Street  will  see  itself  getting 
more  than  1500  extra  seats,  a  picture  which 
experienced  theatre  observers  think  will  hardly 
look  very  rosy. 


A  1200-seat  house  will  be  built  to  succeed 
the  burned  Danville  Ritz  Theatre,  an  additional 
lot  having  been  taken  over  to  provide  sufficient 
room.  Meanwhile,  Montour  County  is  without 
a  theatre  since  the  house  was  destroyed,  must 
go  to  Shamokin,  Bloomsburg,  Sunbury  for 
entertainment. 

That  Throop  will  get  a  new  900-seat  $50,000 
theatre  was  revealed  by  the  Comerford  The¬ 
atres,  Inc.,  with  the  house  expected  to  be 
finished  March  1. 

Succeeding  the  Grand  Jackson  Theatre  Com¬ 
pany  in  operating  the  Grand,  Jackson  Theatres 
here  is  the  Reel  Amusement  Company,  headed 
by  president  Abe  Ellis,  secretary  Jay  Emanuel. 
Not  connected  with  any  other  Ellis  enterprise, 
the  corporation  will  find  the  theatres  operated 
by  exhibitor  Emanuel  with  no  change  in  per¬ 
sonnel,  operating  policy.  Both  theatres  will  be 
improved,  renovated  under  architect  David 
Supowitz’  direction. 

From  the  63rd-Lancaster  sector  comes  a  per¬ 
sistent  report  that  a  theatre  will  be  built. 

Even  the  Eastwick  section  is  now  rumored 
getting  a  new  house. 

To  Josephine  Wolf,  Dorothy  Cahan  has  been 
sold  the  Germantown  Avenue  Hill  Theatre, 
seating  600,  by  the  Beyer  Building  and  Loan 
Association. 

The  Goldberg-owned,  Moe  Verbin-supervised 
Europa  Theatre  is  being  entirely  renovated 
from  plans  drawn  by  architects  Thalheimer 
and  Weitz,  whose  recent  accomplishments  were 
the  Charles  Segall  Bromley  Theatre,  the  Wil¬ 
liam  Goldman  56th  Street  Theatre. 


Double  Feature  Aftermath 

While  the  industry  awaited  a  final  decision 
from  the  United  States  Court  of  Appeals  in 
the  double  feature  case  begun  more  than  a 
year  ago  with  exhibitor  Harry  Perelman  as 
plaintiff,  said  plaintiff  Perelman,  who  fought 
for  the  right  to  twin  bill  without  restriction, 
again  figured  in  the  news. 

This  week  a  report  along  Vine  Street  pic¬ 
tured  him  going  into  a  local  exchange,  on  a 
recent  Monday  morning,  complaining  against 
an  opposition  house,  which,  he  said,  had  double 
featured. 


Reading  Suit 

Whether  the  Reading  Trust  Company,  as 
trustee,  can  foreclose  on  a  $150,000  mortgage 
given  by  the  Grand  Opera  and  Market  House 
Company  on  the  theatre  property  on  Penn 
Street,  between  Third,  Fourth  Streets  (the 
Capitol),  will  soon  be  determined  in  Berks 
county  court.  Named  as  defendants  are  the 
Grand  Opera  and  Market  House  Company,  the 
Pentol  Realty  Company,  Philadelphia  trustee, 
Morris  Wolf,  the  Reading  Operating  Company. 

According  to  the  bill,  the  property  was  con¬ 
veyed  by  the  market  house  company  to  the 
Penn  Street  Realty  Company,  which  conveyed 
the  premises  to  the  Pentol  Realty  Company. 
Morris  Wolf,  the  bill  states,  is  trustee  of  a 
second  mortgage  of  $110,000.  The  Reading 
Operating  Company  was  formerly  known  as 
the  Reading  Capitol  Theatre  Company,  lessee 
for  an  additional  10  years;  the  Grand  Opera 
and  Market  House  Company  holds  a  third 
mortgage  for  $175,000. 

The  bill  states  that  there  has  been  a  default 
in  payment  of  interest  on  the  first  mortgage 
due,  payable  December  1,  1933;  June  1,  1934; 
December  1,  1934,  June  1,  1935. 


12 


Dec  1 ' 3  5 


THE  PHILADELPHIA  EXHIBITOR 


The  Reading  Trust  Company  asks  the  court 
to  decree  that  there  is  due  from  the  Grand 
Opera  and  Market  House  Company,  the  Pentol 
Realty  Company  $150,000,  with  interest  from 
June  1,  1933,  in  default,  requests  that  the  mort¬ 
gaged  premises  be  sold. 


Reading  Fire 

For  the  second  time  in  1935,  for  the  third 
time  in  14  years,  fire  visited  the  Mystic 
Shriners'  Reading  Rajah  Theatre,  November 
26,  nearly  destroyed  the  structure  when  flames 
broke  out  at  9.45  A.  M.  in  an  inside  storeroom 
near  the  projection  booth.  Because  water 
caused  large  damage,  the  theatre  had  to  be 
closed,  will  not  reopen  until  Xmas. 

Not  only  for  fires  but  for  its  odd  policy  is 
the  Rajah  news.  For  months,  it  has  been  the 
best  paying  10-cent  theatre  in  the  territory,  has 
been  filling  its  2300  seats  with  a  one-price  big 
bill,  oftimes  double  feature  policy.  That  it  has 
found  no  difficulty  getting  product  is  indicated 
in  a  statement  made  by  a  Vine  Street  indepen¬ 
dent  exchangeman  that  he  doubted  whether 
there  was  any  available  independent  picture  that 
had  not  been  played  or  dated  in  by  the  profit¬ 
making  house. 


Competition 

Theatremen  who  read  the  papers  must  full 
know  by  this  time  that  a  formidable  competi¬ 
tor  for  kiddie  business  has  entered  the  local 
arena. 


MECIIA.MCAL  REPRODUCTION  OF 

P.  T.  BARNUM! 

GREATEST  fjfSk 

show  on  yrf* 

EARTH  aHH 

Marvelously  reproducing  in  actual  life  size  the  worlc 
\  most  amazing  galaxy  of  Freaks,  Wonders,  natural  ph 
nomena  and  curiosities  ever  assembled  in  one  spot !  A  tnr 
for  everyone!  A  liberal  education  for  young  and  ol 

5 

> 

’s 

c- 

11 

dl 

ms©  s 

Mighty,  Majestic,  Powerful, Gentle  frJ  j 

The  Mo$t  Gigantic  l 
Elephant  in  Captivity  pp 

Igl 

HUM! 

3 

GREAT  WHITE  WHALE  1| 

40  feet  long.  Opens  and  closes  his  mouth,  SeK 

lashes  tail,  winks  at  ladies, 

GENERAL  IOM  I 

Smallest  full  grown  man  in  the  world,  a 
diminutive  bnde,  Midgetess  Lavina  W 

SEE  AND  HEAR  JENNY  LIND 

The  Swedish  Nightingale,  introduced  by  a 
reproduction  of  P.  T,  Bamum  himself  in  PERSON. 

THE  CARDIFF  GIANT  (A  HOAX 

Stands  1 1  feet  in  height,  and  amazed  the  entire 
|  i  country  as  the  authentic  remains  of  prehistoric  man. 

JO-JO,  THE  DOG-FACED  BOY 

Captured  in  Siberia  by  one  of  Bamum's  own  agents 
and  brought  to  America  at  tremendous  expense. 

i  AND  HUNDREDS  OF  OTHER  FREAKS 

'S  ^  c V  Albino  Woman  —  from  Europe,  the  original  platinum  blonde. 

;  w  IS  The  Rubber  Man— with  stomach  and  arms  as  elastic  as 

I  ^  m  v  a  rubber  ball.  Tom  Shade  —  the  thin  man  that's  thin  enough 

I  v  ■  ■  ■  V  v  -to  braid.  Feejee  Mermaid  —  half  monkey,  half  fish,  first 

f*  V  exhibited  in  Japan.  Funny  Horse  — wtth  his  head  where  his 

.  V  * - "Ge  •»'  tail  ought  to  be.  Tattooed  Man  — the  human  picture  gallery 

i  $  ADuL  b  Sword  Swallower  — in  feats  of  extraordinary  danng.  Wooly 

v  ■  £  y  Horse  — witn  fur  as  soft  as  new  born  lamb.  Midget  Rhino- 

V  V  ceros— smallest  animal  of  its  kind  in  the  entire  world.  Missing 

1  >t#  iV  Link— what  is  •  .  you  guess’ We  don  t  know  Bearded  Lady 

1  w  V  —an  amazing  cu.iosity  that  attracted  millions.  Alaskan  Bear 

(  v  tiour»°' 1  - .n'siK  —famous  Kodiac  found  in  Alaska.  Stands  7  feet  high.  Indian 

f  \'eis*',*e  Giant— 8  fcct.3  inches  in  his  stocking  feet.  Weighs  <20  pounds. 

Movia  compe'ition 

Kid  business  isn’t  helped 


At  Gimbel’s  Auditorium,  last  week,  appeared 
a  giant  holiday  show  in  the  shape  of  a  mechan¬ 


ical  reproduction  of  the  original  P.  T.  Barnum 
museum,  with  Tom  Thumb,  the  Cardiff  Giant, 
Jumbo,  the  Feejee  Mermaid,  the  Dog-Faced, 
the  white  Whale,  wild  animals,  even  Jenny 
Lind.  With  a  midway,  barker,  the  store  will 
bally  the  exhibit  until  Christmas,  is  charging 
adm'ssion  to  attend. 

With  business  certain  to  be  affected  by  the 
pre-Xmas  trend,  exhibitors  can  now  look  for¬ 
ward  to  more  adverse  effects  from  what  is 
considered  an  A-l  bit  of  department  store  mer¬ 
chandising. 

CHANCE  GAMES 
Gambling’s  Entrance 

A  house  in  Kensington  was  reported  contem¬ 
plating  using  a  wheel  device  which,  turned  three 
times,  would  result  in  a  three-digit  number,  the 
holder  to  be  given  a  prize ;  patrons  in  one 
theatre  were  protesting  that  cards  used  in 
awarding  prizes  to  patrons  were  “fixed” ; 
theatregoers  in  another  house  found  fault  with 
the  manner  in  which  another  award  system  was 
being  run;  heading  the  Philadelphia  territory’s 
game  list  were  Bank  Night,  Broadway  Handi¬ 
cap,  Rhummy,  Screeno,  Bingo,  Lucky,  Movie, 
Hollywood  Party,  Sweepstakes,  others. 

Thus,  this  week,  with  the  approach  to  actual 
gambling  closer  and  closer  in  theatres,  exhibi¬ 
tors  began  to  wonder  how  much  longer  it  would 
be  before  (1 )  parents  would  protest  against 
their  children  being  taught  gambling  habits; 
(2)  patrons  would  complain  strongly  against 
theatres  becoming  gambling  centers  ;  (3)  church 
folk,  still  were  bitter  over  the  Sunday  movie 
outcome,  would  call  police  attention  to  games’ 
progress  in  theatres;  (4)  local  racketeers 
would  begin  to  take  the  viewpoint  that  here 
might  be  another  profitable  field  for  them  to 
cut  into. 

DISTRIBUTION 

Segall  to  New  York 

Hearts  felt  heavy,  expressions  of  regret  filled 
Vine  Street,  this  week,  when  it  was  learned 
definitely  that  First  Division’s  friendly,  more 
than  capable  bookeress,  Miss  Etta  Segall,  had 
been  promoted  to  the  New  York  City  First 
Division  office,  that  henceforth  her  place  here 
would  be  taken  by  Miss  Jeanette  Berliner,  her¬ 
self  a  veteran  with  experience  in  New  York- 
City.  _ 


First  Division’s  Miss  Segall 

.  .  .  promoted  to  New  York 


Miss  Segail  s  departure,  it  has  been  learned, 
will  not  be  100  per  cent  effective.  Because 
loralit’es  so  requested,  because  First  Division’s 
president  has  more  learned  her  value  to  the  local 


exchange,  she  will  be  present  at  the  1240  Vine 
Street  offices  one  or  two  days  a  week,  will 
keep  the  many  friendships,  contacts  made. 

First  introduced  to  the  local  trade  when  First 
Division  opened  its  offices  here  several  years 
ago,  Miss  Segall  is  credited,  through  her  pleas¬ 
ant  disposition,  sagacious  booking  ability,  with 
helping  build  First  Division  to  an  enviable  posi¬ 
tion.  As  press  time  was  approaching,  this  week, 
it  was  indicated  that  her  departure  this  week¬ 
end  would  be  attended  by  more  than  the  usual 
ceremonies,  good  wishes. 

To  officially  mark  her  departure,  a  dinner 
was  given  November  29  at  the  Majestic  Hotel, 
at  which  time  friends,  exhibitors,  film  folk  paid 
their  respects  to  the  retiring  bookeress. 


Imperial  to  Preferred 

Because  he  has  not  only  announced  but  has 
begun  to  deliver  many  strong,  independent  pic¬ 
tures  during  the  new  season,  Preferred  Pic¬ 
tures’  Murray  Beier  has  given  evidence  that 
from  his  exchange  will  come  important  money¬ 
making  attractions. 

This  week,  Preferred’s  Beier  again  loomed 
as  an  important  figure  in  independent  distribu¬ 
tion  when  he  announced  that  he  had  acquired, 
for  1935-1936,  pictures  produced  by  Imperial 
Distributing  Corporation,  headed  by  veteran 
producer  William  M.  Pizor,  brother  to  the 
local  MPTO’s  Lewen. 

At  the  same  time  from  Imperial’s  president 
Pizor  came  a  significant  statement : 

Said  the  producer : 

“I  am  not  concerned  with  making  prom¬ 
ises.  Already  produced  and  ready  for 
screening  are  three  productions.  We  have 
already  engaged  Warren  Hull,  a  Warner 
star,  for  the  fourth  picture  and  intend  to 
give  showmen  something  to  sell  not  only 
in  name  players  but  in  each  picture’s  sub¬ 
stance.  During  the  many  years  that  I 
have  been  in  the  business  I  shied  from 
making  statements  until  I  know  what  I 
am  talking  about.  I  do  know  now.  Im¬ 
perial  has  delivered  three  showmanship 
pictures.  These  which  have  been  acclaimed 
by  the  trade,  will  even  be  topped  by  plans 
I  now  have  in  mind  for  the  others.  Im¬ 
perial  will  keep  faith  not  only  with  its 
independent  distributors  but  with  exhibitors 
throughout  the  country.” 


Imperial’s  William  M.  Pizor 

“We  will  keep  faith’’ 


Quick  to  back  up  this  statement,  this  week, 
was  Murray  Beier. 

Said  the  exchangeman : 

‘  Bill  Pi-or  said  everything  I  intended  to 
say.  Exhibit  rs  of  this  territory  know 
(sec  paeje  14) 


Dec  1 T 35  pg.  13 


HERE  IT  IS  AT  LAST! 


RDVEI1TURES  OF 

FRRI1K  mERRIIDELL 

(HERO  of  HEROES!) 


The  Biggest  Scoop  in 
Serial  History! 

The  unmatchable,  unfor¬ 
gettable  adventures  of 
the  greatest  young  hero 
fiction  ever  created  ! 


12  THRILL-PACKED  CHAPTERS 
based  on  the  tremendously 
popular  novels 
by  Burt  L.  Standish 
Directed  by  Louis  Friedlander 
Produced  by  Henry  McRae 


:\ 


What  Serial  Ever  Gave 
You  a  Cast  Like  This?... 

DON  BRIGGS  as  Frank  Merriwell 

JEAN  ROGERS 

Carla  Laemmle 

John  King 

House  Peters,  Jr. 

Wallace  Reid,  Jr. 

Edward  Arnold,  Jr. 

Bryant  Washburn,  Jr. 

Herschell  Mayall,  Jr. 

Alan  Hersholt,  Jr. 

Peter  Gowland,  Jr. 

Sumner  Getschell 
Fred  Summer 
Walter  Law 
Ella  Ethridge 
Joseph  DeGrasse 
Sam  McDaniel 
Viola  Callaghan 
Dickie  Jones 
Bentley  Hewlett 
Allan  Bridge 
Dick  Wessel 
Edmund  Cobb 
Bud  Osborne 
Monty  Montague 
Jack  Donovan 


See  Your  UNIVERSAL  Exchange  Immediately! 


14 


Dec  1 T  35 


THE  PHILADELPHIA  EXHIBITOR 


TO  THE 

HONORABLE  GEORGE  H.  EARLE 

Governor  of  the  Commonwealth  of  Pennsylvania 
and  Members  of  the  House  and  Senate 

• 

A  PETITION 

We,  the  undersigned  children  of  the  State  of  Pennsylvania,  ask  you,  as  chief 
executive  and  legislators  of  this  state  to  take  steps,  through  the  proper  channels,  to 
abolish  the  present  amusement  tax  on  children’s  tickets.  We  are  under  12  years  of 
age  and  feel  that  we  should  not  be  required  to  pay  taxes  at  such  an  early  time  in  life. 
Our  pennies  amount  to  a  much  higher  tax  rate  than  that  paid  by  our  elders.  Abolition 
of  the  state  amusement  tax  on  children’s  tickets  would  be  a  most  welcome  gift  to  us 
The  Kiddies  of  Pennsylvania. 

Name  Address  Age 


Suggested  tax  abolition  form 

Larry  Woodin  asked  children’s  exemption 


that  when  I  promise  valuable  merchandise 
I  deliver  it.  That’s  why  I  signed  up  for 
Imperial.  They  can  depend  on  Imperial, 
on  Bill  Pizor  and  on  me.  The  reaction  I 
have  received  from  the  recent  screening 
of  “Manhattan  Butterfly’’  proved  once 
m.:re  that  Imperial  has  something.” 


Preferred’s  Murray  Beier 

He  has  something  to  i talk  about 

In  releasing  full  data  on  Imperial  produc¬ 
tions,  casts  for  three  completed  pictures  are : 

“Manhattan  Butterfly” — Dorothy  Grainger, 
W  illiam  Bakewell,  Betty  Compson,  Kenneth 
Compson,  Dorothy  Burgess,  Carmelita  Ger- 
aghty,  Harry  Holman,  George  Meeker. 

“Murder  by  Television” — Bela  Lugosi, 
Huntly  Gordon,  Charles  Hill  Mailes,  June 
Col  Iyer,  Claire  McDowell,  Hattie  McDaniel. 

“Rich  Relations" — Ralph  Forbes,  Frances 
Grant,  Barry  Norton,  Hedda  Hopper,  Frank - 
lyn  Pangborn,  Muriel  Evans,  Gertrude  Astor. 

“High  Hat” — Warren  Hull  (others  to 
come) . 

“Silver  Linings,”  “Penthouse  Love,”  “Sec¬ 
ond  Choice” — Preparing. 


Poem-maker  Edgar  A.  Guest 

From  him  13  poetic  gems 


Not  only  have  exploitation  opportunities  been 
made  a  dominant  note  in  all  Imperial  picture¬ 
making  but  songs  which  might  receive  radio 
plugs  are  also  present.  In  “Manhattan  Butter¬ 
fly,”  four  tunes  have  been  included.  In  others, 
the  musical  element  will  be  strong. 

All  Imperial  pictures  are  directed  by  veteran 
Clifford  Sanforth,  under  president  Pizor’s 
supervision,  a  combination  which  guarantees 
good  production. 

In  addition,  through  Imperial,  Preferred  will 
distribute  13  subjects  adapted  for  the  screen 
by  arrangement  with  Edgar  A.  Guest.  Photo¬ 
graphed  in  nature  tints,  based  on  Guest  poems, 
the  reels  have  already  begun  to  circulate,  have 
been  hailed  by  all  class  audiences.  Guest  poems 
are  published  in  more  than  300  leading  news¬ 
papers,  reaching  about  10,000,000  circulation; 
his  works  have  been  sold  for  20  years ;  4,200,000 
Guest  volumes  have  been  bought ;  he  writes 
regularly  for  outstanding  magazines,  trade- 
papers,  he  is  constantly  in  demand  as  a 
speaker;  he  broadcasts  over  the  air;  his  poems 
are  included  in  a  music  folio  distributed  by 
leading  music  companies ;  he  is  studied  in  many 
school  classes ;  he  is  even  entering  feature 
pictures.  Thus,  with  such  a  background,  his 
poetic  gems  are  bound  to  make  an  impression 
everywhere. 

Another  Imperial  series  to  be  distributed  by 
Imperial  includes  13  color  classics,  single  reels 
in  color,  with  various  subjects  to  be  covered. 

Thus,  acquiring  the  new  Imperial  series,  long 
considered  a  leading  group  on  the  independent 
market,  Preferred  stands  in  an  enviable  posi¬ 
tion.  A  few  months  ago,  it  told  the  trade  what 
it  had  prepared  for  the  current  season.  Now, 


adding  to  that  imposing  total  the  Imperials, 
with  local  manager  Charles  Donahue,  salesman 
A.  H.  Shoemaker  assisting,  Preferred  indeed 
has  something  to  talk  about. 

LEGISLATIVE 
Tax  Note 

From  state  senator  Harry  Shapiro,  last 
week,  speaking  at  a  B’Nai  Brith  meeting,  came 
interesting  revelations  regarding  legislative 
procedure. 

During  an  address  titled  “The  Human  Side 
of  Legislation,”  senator  Shapiro  revealed  that 
the  state  tax  on  the  industry  has  been  passed 
because  the  legislators  knew  a  vote  on  Sunday 
shows  was  due ;  that  there  had  been  no  need  to 
send  up  big  delegations ;  that  facts  by  mail 
were  much  better ;  that  in  one  session  he  had 
received  8560  letters  from  constituents. 

To  the  moviemen  who  have  many  times  gone 
up  to  Harrisburg  to  present  their  case  before 
various  committees,  the  above  certainly  must 
have  been  odd  news. 


Plea  for  Children 

From  Wellsboro’s  Arcadia  Theatre  manager 
Larry  Woodin,  last  fortnight,  The  Exhibitor 
received  requests  that  a  drive  be  started  to  drop 
the  one-cent  tax  on  a  child’s  10-cent  admission, 
that  since  little  children  have  no  representation 
in  Harrisburg,  that  by  paying  one  cent  on  a 
10-cent  ticket  they  are  being  taxed  without 
representation. 

( see  page  16) 


1936  BOOKING  CALENDAR  uuth  mail! 

__  14  Months  of  Service  ...  A  bigger,  improved  calendar — starting  with  December, 

1935,  and  including  January,  1937  All  important  Showman’s  Dates  in  a  clear, 

legible  fashion  .  .  .  Size,  25  x  38  .  .  Only  the  trade  journal  that  is  published  by 

a  practical  theatre  owner  for  theatre  owners  could  so  anticipate  a  Showman’s  needs 
.  .  .  ANOTHER  SERVICE  FROM  YOUR  HOME  TOWN  TRADE  JOURNAL! 

-TO  ALL  SUBSCRIBERS  TO  THE  EXHIBITOR  -  FREE! 


Naturally  .  . . 

SHE  SINGS  AND 
DANCES.  -  to 

rhythmic  strains  of  3 
new  teasing  tunes ; 
“Don’t  Mention  Love  To 
Me"  —  “I’ve  Got  a  New 
Lease  oh  Life"— “Out  of 
Sieht.  Out  of  Mind" 


The  tingling  star  of  “ Top 
Hat” .  .  .  lending  the  lure  of 
her  glowing  personality  to 
a  romance  as  delightful  as 
“It  Happened  One  Night,” 
by  the  same  author  .  .  .  Her 
millions  of  fans  will  say 
shers  great  in  this  palpitat¬ 
ing  movie  of  a  movie  star 
in  love . 

OPENING  SOON  AT 
RADIO  CITY  MUSIC  HALL! 


GINGER  ROGERS 

in 

“IN  PERSON 


with 


ALAN  MOWBRAY  .  .  GRANT  MITCHELL 
SAMUEL  S.  HINDS  .  .  Directed  by 

William  A,  Seiter,  from  the  novel 
Samuel  Hopkins  Adams. 

A  Pandro  S.  Berman  Production 

RKO- RADIO  PICTURE 


Dec  1  ’  35  pg.  15 


AMERICA’S  DANCING 
CHARMER  IN  HER 
FIRST  SOLO 
STARRING  ROLE! 


16 


Dec  1'35 


THE  PHILADELPHIA  EXHIBITOR 


Genuine  Beauty 

in  DINNERWARE  I 


-The  GLORIOUS 


“CEANGE 

BLC/ICH 

DINNERWARE 

•  V/'H  CREATION! 

•  NEW  APPEAL! 

•  NEW  GROSSES  AT 

YOUR  RON-OFFICE  ! 

SEE  and  ADMIRE 
IT  TODAY! 

The  Home  of 

“SWEEPSTAKES” 

The  Original  Shuffle-the-Cards- 
Game  Your  Patrons  Want! 

A  SATURDAY  MATINEE  HIT 

MAGIC  SLATE  GAMES 

13  Weeks  at  2c  per  Piece 

•  $IKD  FOR  SAMI  EE  TODAY’  • 


QUALITY  PREMIUM 

DISTRIBUTORS,  Inc. 

Serving  Exhibitors  from  Coast  to  Coast 
HOME  OFFICE:  -  1305  VINE  ST.,  PHILA.,  PA. 


Manager  Woodin  urged  that  exhibitors 
everywhere  have  petitions  signed  by  little  chil¬ 
dren,  to  be  presented  to  the  governor,  all  legis¬ 
lators,  with  an  effect  that  should  cause  a  change 
in  the  laws  with  the  tax  to  be  dropped  on  chil¬ 
dren's  admissions  where  the  child  is  under  12. 

This  week,  with  manager  Woodin  leading  the 
crusade,  with  100,000  children’s  signatures  as 
a  goal,  with  a  plan  that  called  for  a  state-wide 
children’s  matinee  with  free  films  run  with  no 
admissions  for  the  purpose  of  having  the  peti¬ 
tions  signed  in  each  community,  with  exchanges 
on  Vine  Street  expressing  their  desire  to  go 
along,  it  looked  as  if  the  Wellsboro  theatre- 
man’s  idea  would  get  state-wide  response,  that 
eventually  the  Pennsylvania  children  might  be 
free  of  the  one-cent  nuisance  tax. 


Tax  Returns  Investigation 

Because  the  State  Department  of  Revenue 
thinks,  from  returns  received,  that  some  amuse¬ 
ment  enterprise  operators  may  be  violating  the 
state  amusement  tax  law,  an  investigation  was 
ordered  November  18,  with  the  Bureau  of 
Stamp  and  Amusement  Taxes  chief  John  C. 
Morlock  heading  the  work  here. 

Where  amusement  operators  obtained  permits 
but  failed  to  make  tax  returns,  investigators 
will  examine  all  books,  records,  will  assess  the 
tax  with  additional  10  per  cent  penalty  from 
the  date  the  act  became  effective.  If  he  failed 
to  take  out  a  permit  or  make  a  return,  a  $100- 
$300  fine  or  six  months’  imprisonment  may  be 
imposed. 

Revenue  department  senior  counsel  Joseph 
Sloane  was  quick  to  indicate  that  he  did  not 
believe  many  theatremen  would  be  found  guilty. 

Revenue  department  head  Harry  Kalodner 
revealed  that  only  $605,760.67  in  amusement 
taxes  to  October  31  had  been  collected.  Much 
below  expectations. 

TECHNICAL 

Wilkes-Barre  Closeout 

Internationally  famous  during  silent  days, 
Wilkes-Barre’s  Lyman  Howe  studios  made 
many  an  Educational  release,  saw  its  days 
drawing  to  a  close  when  sound  began. 

Last  fortnight,  the  Lyman  Howe  participa¬ 
tion  in  the  industry  became  history  when  the 
studios’  trustees  sold  the  entire  stock  to  New 
York  equipment  distributors  S.  O.  S.  Corpo¬ 
ration.  Included  in  the  transaction  were 
Powers,  Simplex  projection  machines,  lenses, 
motors,  mazda  and  reflector  arc  lamphouses, 
General  Electric  rectifiers,  RCA  soundheads, 
amplifiers,  speakers,  duplex  sound  printers, 
Duplex  film  polishing  machines,  Griswold 
splicers,  other  laboratory  apparatus. 

Closing  out  studios  is  no  novelty  for  S.  O.  S. 
With  Lyman  Howe  added  to  its  list,  S.  O.  S. 
has  liquidated  Royal  Amplitone,  Cinetone, 
Atlas,  Bell,  Pacent,  RCA  Surplus,  Taliola, 
Tone-O-Graph,  Zenith. 

CHANGES 

Schaefer  Resigned 

This  week,  from  New  York  City,  came  an 
announcement  that  proved  the  No.  1  news  of 
the  week  to  all  local  film  folk.  Paramount  sales 
manager  George  Schaefer  resigned  from  Para¬ 
mount  Pictures,  severed  all  connections  with 
the  company,  has  been  succeeded  by  Neil 
Agnew. 


A  Series  of  Six  Ac¬ 
tion  Features 

STARRING 

The  First  and  Greatest 
Hal  Roach 

Our  Gang 

Comedians 
DAVID  SHARPE 
GERTRUDE  MESSINGER 
"SNOWFLAKE” 
MICKEY  DANIELS 
MARY  KORNMAN 
and  others 

Action  -  Comedy  -  Thrills 

And  an  Exploitable  Angle 
The  Grown-up  "Gangsters" 

TITLES  OF  THE  FIRST  THREE: 

Social  Error  7 
Adventurous  Knights 
Roaring  Roads  7 

Also - 

19. HOLLYWOOD  19 

I  im  SUPER  SPECIALS  “  I  im 
$20.  A  WEEK . with 

Pauline  Starke,  James  Murray,  Gwen  Lee,  Bryant 
Washburn,  Dorothy  Revier,  Ramon  Romero 

DIZZY  DAMES  ....  with 

Marjorie  Rambeau,  Florine  MacKinney,  Lawrence 
Gray,  in  a  gay  musical 

OLD  HOMESTEAD  .  .  .  with 

Mary  Carlisle,  Dorothy  Lee,  Eddie  Nugent, 
Lawrence  Gray,  Lillian  Miles,  Fuzzy  Knight 

WITHOUT  CHILDREN  .  .  with 

Bruce  Cabot,  Marguerite  Churchill,  Evelyn  Brent, 
Reginald  Denny,  Dicky  Moore,  Cora  Sue  Collins 

BORN  TO  GAMBLE  .  .  with 

Onslow  Stevens,  H.  B.  Warner,  Maxine  Doyle, 
Lois  Wilson  in  a  stirring  drama 

SCANDALS  OF  PARIS  .  with 

Wendy  Barrie,  Paramount  star,  and  Zelma  O'Neill, 
in  a  frothy  French  attraction 

DEVILDOGS  of  the  EARTH  with 

Ida  Lupino,  Paramount  star,  plus  McLaglen, 
in  a  tempestuous  drama 

SPEED  DEVILS . with 

Paul  Kelly,  Marguerite  Churchill,  Russell  Hardie, 
in  an  action-filled  race  story 

FIGHTING  PLAYBOY  .  .  with 

Nick  Stuart  in  an  epic  of  the  great  Northwest 

ON  PROBATION  .  .  .  with 

Monte  Blue  and  Lucille  Brown 

CIRCUS  SHADOWS  .  .  with 

Dorothy  Wilson,  Kane  Richmond  and 
Russell  Hopton 

Wolves  of  the  Underworld  with 

An  All-Star  Cast  in  a  G-Men  story 

— and  more  to  come  later ! 

OLLYWOO  IN 

FILM  EXCHANGE  U 
1220  VINE  STREET,  PHILA.,  PA. 


A 

N 

N 

O 

u 

N 

C 

I 

N 

G 


THE  PHILADELPHIA  EXHIBITOR 


Dec  1 1 35 


17 


NATIONAL  MIRROR 


A  concise  survey  of  peak  national  high¬ 
lights  .  .  .  written  with  a  new  slant  .  .  . 
Covering  all  industry  divisions. 


The  Story  of  Louis  Pasteur  Drama 

85m. 

Paul  Muni,  Josephine  Hutchinson,  Donald  Woods, 
Anita  Louise,  Fritz  Leiber,  Henry  O’Neill,  Raymond 
Brcwn,  Akim  Tamiroff,  Halliwell  Hobbes,  Frank  Reicher, 
Dickie  Moore,  Walter  Kingsford. 

Here  is  a  production  that  will  not  only  stand 
as  a  monumental  achievement  from  Warner 
Brothers,  hut  which  will  be  added  to  that  out¬ 
standing  list  which  includes  shows  known  as 
prestige  pictures.  In  medicine's  history,  the 
scientist-doctor  Louis  Pasteur  is  one  of  the 
most-  important  men.  Warner  Brothers  have 
made  a  picture  that  not  only  pays  homage  to  a 
great  man  but  to  a  profession.  Muni,  as 
Pasteur,  has  as  meaty  a  part  as  ever  given  him 
as  the  man  who  turned  surgery  into  new  fields, 
who  lifted  up  his  profession  through  his  'dis¬ 
coveries.  While  the  title  may  not -convey  much 
to  the  mass  trade,  the  show’s  sweep,  scope  will. 
Result  should  be  a  picture  that  should  gross 
good  all  the  way  down  the  line.  The  women’s 
angle  is  strong:  there  is  dramatic  appeal  for 
men,  women:  there  is  good  taste  everywhere. 
In  a  season  where  good  pictures  have  been 
.many,  this  stands  out  with  the  best.  Everyone 
— studio,  performers,  writers,  directors — com¬ 
bined  to  produce  ■  an  A-l  show  from  every 
angle. 

Estimate:  Triumph. 


“Louis  Pasteur”  review 

.  .  .  the  makers  zvere  sincere 


EVENTS 


News 

A  notezvorthy  picture  is  news.  Last  fort¬ 
night  this  picture  made  nezvs. 

From  Warner  Brothers’  studio,  virtually  un¬ 
heralded,  last  week,  came  ‘‘The  Life  of  Louis 
Pasteur.”  Starring  Paul  Muni,  it  became  news¬ 
worthy  not  for  that  fact  alone,  but  because  it 
emerged  as  a  vital  screen  document  scheduled 
to  help  the  industry  to  a  new  high  as  far  as 
pictures  with  backgrounds  pertaining  to  medi¬ 
cine  are  concerned. 

Known  as  "Enemy  of  Man"  while  in  produc¬ 
tion,  “The  Life  of  Louis  Pasteur”  tells  the 
story  of  that  famous  French  scientist,  is  dis¬ 
tinguished  not  only  for  its  sincerity  but  for  the 
splendid  Muni  performance. 

Often  when  a  show  is  so  sincere  it  fails  to 
hit  at  the  box  office.  “Louis  Pasteur”  should 
prove  an  exception.  It  should  do  business. 


ASCAP  Publicized 

New  York  Herald  Tribune  readers,  Novem¬ 
ber  11,  as  well  as  readers  of  other  newspapers 
throughout  the  country  subscribing  to  that  serv¬ 
ice,  noted  a  direct  reference  to  a  problem  which 
has  some  slight  reference  to  the  motion  picture 
industry.  Besides  doggedly  collecting  a  seat  tax 
from  motion  picture  theatres,  the  American 
Society  of  Composers,  Authors  and  Publishers 
makes  it  a  point  to  prosecute  anyone  infringing 
on  the  songs  written  by  its  members. 

To  further  bring  that  item  to  readers’  atten¬ 
tion,  famed  cartoonist  Webster,  pictured  Mr. 
Milquetoast,  The  Timid  Soul,  singing  in  his 
bathtub  not  a  1935  song  but  “Oh,  Susanna,”  a 
melody  which  was  written  more  than  56  years 
ago,  on  which,  without  a  doubt,  all  copyrights 
had  expired. 


Will  Rogers  Memorial 

From  a  thousand  plans,  suggestions,  last  fort¬ 
night,  came  a  concrete  method  to  build  a 
memorial  to  famed  philosopher-screen  actor 
Will  Rogers.  Beginning  November  4,  his  56th 
birthday,  the  drive  continues  until  December 
15,  should  result  in  a  large  sum  being  collected 
by  the  committee  which  is  headed  by  Owen  D. 
Young,  Governor  E.  W.  Marland,  Will  H. 
Hays,  Amon  G.  Carter,  Jesse  H.  Jones,  James 
G.  Blaine,  Captain  Eddie  Rickenbacker. 

Executive  committees,  committees  on  memo¬ 
rials,  on  operations,  artists,  aviation,  broadcast¬ 
ing,  education,  motion  pictures,  sports,  public 
affairs,  publishers,  press,  National  Press  Club, 
White  House  Correspondents  Association,  Re¬ 


ligion,  are  all  working  on  a  fitting  memorial, 
to  be  chosen  later. 

That  the  motion  picture  industry  would  give 
heartily  has  been  already  indicated  as  all  signs 
point  to  a  record  total. 


PRODUCTION 


2,000-Foot  Reel  Okay 

Columbia,  Metro,  Paramount,  RKO,  Gold- 
wyn,  20th  Century-Fox,  United  Artists,  War¬ 
ner  Brothers  will  begin  using  the  new  standard 
2,000-foot  reels  April  1.  Only  Lhiiversal  has 
not  as  yet  approved. 

From  Academy  Research  Council  manager 
Gordon  S.  Mitchell  came  this  news  last  fort¬ 
night. 

For  a  period  during  transition  from  1,000- 
foot  to  the  new  standard  2,000-foot  reels, 
studios  will  cut  each  production  so  that  a 
changeover  may  be  made  at  the  appropriate 
1,000-foot  length  throughout  the  picture,  to 
provide  for  those  few  theatres  which  may  not 
at  present  be  equipped  with  2,000-foot  maga¬ 
zines. 


It  is  contemplated  that  these  1,000-foot 
changeovers  will  only  be  necessary  approxi¬ 
mately  one  year,  until  such  time  as  all  theatres 
throughout  the  world  are  equipped  to  handle 
the  new  standard. 

In  order  that  the  theatres  which  receive  their 
prints  on  2,000- foot  reels  will  not,  during  this 
transition  period,  be  given  false  changeover 
cues,  the  Research  Council  has  recommended 
that  those  exchanges  requiring  non-standard 
1,000-foot  reel  releases  break  the  print  down 
into  approximate  1,000  lengths,  placing  appro¬ 
priate  changeover  marks  at  the  correct  posi¬ 
tions  on  the  reel  ends  by  stylus  stencil  which 
may  be  provided  for  the  purpose. 


FINANCIAL 


Loew’s,  Inc. — An  extra  50  cent  dividend  in 
addition  to  the  regular  quarterly  dividend  has 
been  declared. 

Columbia  Pictures  Corporation  —  Net 
profit  for  the  quarter  ended  September  28, 
1935,  totals  $495,083.54,  after  all  charges.  This 
equals  $2.64  per  share  on  182,382  shares  com- 


1936  BOOKING  CALENDAR  uutL  mail! 

__  14  Months  of  Service  ...  A  bigger,  improved  calendar — starting  with  December, 

1935,  and  including  January,  1937  ,  .  All  important  Showman’s  Dates  in  a  clear, 

legible  fashion  .  .  .  Size,  25  x  38  ,  .  .  Only  the  trade  journal  that  is  published  by 
a  practical  theatre  owner  for  theatre  owners  could  so  anticipate  a  Showman’s  needs 
.  .  .  ANOTHER  SERVICE  FROM  YOUR  HOME  TOWN  TRADE  JOURNAL! 

-TO  ALL  SUBSCRIBERS  TO  THE  EXHIBITOR.  FREE! 


18 


Dec  1 '35 


THE  PHILADELPHIA  EXHIBITOR 


The  candidcameraman  catches  Warners’  ad  chief  S.  Charles  Einfeld 

“Hey,  IVeisberg — ”  “What  do  you  want?’’  “Well,  this  is  0.  K.” 


mon  stock  outstanding,  comparing  with  $1.29 
for  the  corresponding  period  last  year  on 
172,073  shares  outstanding. 

Loew’s,  Inc. — $7,579,743.77  net  profit,  equal 
to  $4.53  per  share  on  the  common  stock,  is  re¬ 
ported  for  the  year  ended  August  31.  This 
compares  with  $7,479,897.41  or  $4.50  per  share 
for  the  preceding  year.  The  net  for  the  final 
quarter  in  the  past  fiscal  year  equals  $1.03. 

Warner  Brothers,  Inc. — A  $674,158.96  net 
profit  for  the  fiscal  year  ended  August  31  is 
reported.  This  compares  with  a  loss  for  the 
/ear  before.  Operations  in  the  current  quarter 
show  a  substantial  improvement  over  the 
previous  quarter,  president  Harry  Warner 
dated  in  a  letter  to  stockholders.  Benefits  from 
Sunday  movies  in  Pennsylvania  are  also 
expected. 


DISTRIBUTION 


First  Division  National 

Back  from  trips  which  took  them  to  nearly 
every  United  States  distributing  centre  last 
week  came  First  Division  president  Harry  H. 
Thomas,  distribution  vice-president  A1  Fried- 
lander.  On  the  face  of  each  wide  grins  were 
apparent  for  during  their  travels  they  had  set 
national  1935-1936  distribution  arrangements 
for  all  First  Division  pictures. 

In  Detroit,  president  Thomas  made  a  deal 
with  distributor  Sam  Decker,  contacted  ex¬ 
hibitors  ;  Chicago  saw  him  completing  arrange¬ 
ments  with  Superior  Pictures  for  Chicago,  Mil¬ 
waukee,  Minneapolis,  St.  Louis  territories ; 


FD  president  Thomas 

He  looked  to  1936 


Kansas  City’s  Stern  Brothers  contracted  for 
Kansas  City,  Omaha,  Des  Moines,  Indianapolis 
territories ;  Dallas’  Sack  brothers  signed  for 
Dallas,  Oklahoma,  San  Antonio. 

At  First  Division’s  New  Orleans,  Atlanta  ex¬ 
changes,  such  inde  circuits  as  Wilby,  Saenger 
made  FD  deals.  In  Kansas  City,  Midwest’s 
Leo  McCarthy  signed.  In  Washington,  War¬ 
ners’  Johnny  Payette,  Abe  Lichtman  met  presi¬ 
dent  Thomas ;  in  Baltimore,  Iz  Rappaport.  In 
all  spots,  enthusiastic  exhibitors,  circuit  heads 


saw  FD  pictures,  spoke  highly.  Many  were  the 
contracts  signed. 

Meanwhile,  on  the  west  coast,  vice-president 
Friedlander  was  also  doing  fine  work  signing 
deals,  selling  FD  pictures. 

With  a  job  well  done,  back  to  the  home  office 
came  the  two  executives,  firmly  convinced  that 
with  this  national  distribution  under  FD  brand 
name,  nothing  could  stop  the  company  from  at¬ 
taining,  in  1936,  that  major  goal  set  many 
months  ago,  recognition  as  a  major  company. 


THE  TIMID  SOUL 


Permission  New  York  “Herald  Tribune” 

The  cautious  Mr.  Milquetoast 

Moinemen  were  interested 
( See  EVENTS) 


SAMUEL  GOLDWYN 


itiarn 


JOEL  McCREA 

PAUL  C  AVA  N  A  G  H 
HELEN  WESTLEY 
BILLIE  BURKE 
DAVID  NIVEN 
RUTH  WESTON 


role  m  this 


sue 


mis 


is  cou. 


justice  to  eac 


JOEL  McCREA  as 
"Brighton  Larrimore" 
who  wanted  wealth. 


MIRIAM  HOPKINS 


Phylis  Lorrimore' 
who  wanted 
happiness. 


BILLIE  BURKE  as 
"Clarissa"  who  want¬ 
ed  unceasing  gaiety. 


Screenplay  by  RACHEL  CROTHERS  •  Directed  by  ELLIOTT  NUGENT 

Released  thru  United  Artists 


H  ELEN 

i  WESTLEY  as 

"Mrs.  1 

.0 

rrimore"  who 

wanted 

s 

ocial  prestige. 

u*rri 


^ovC*i»s^« 

**»*!& 

ft' v'°  l**”*0^ 


Ssll 

$«..••»'*'  'tvvxo^1 


ease 


d  thru  UNITED  ARTISTS 


Dec  1*35  pg.  20 


J lie  posters  reproduced  above  use /Silver,  on  outdoor  paper,  lor 
tlie  first  time  in  tlie  lustory  of  tlie  film  business.  Altllions  of  eyes 
will  be  attracted  by  tins  unusual  display... giving  a  dded  impor¬ 
tance  to  your  outdoor  campaign.  It  is,  easily,  tlie  most  unique 
paper  you  liave  ever  used  and  is  bound  to  create  widespread  com¬ 
ment.  See  tliese  posters  at  your  United  Artists  exchange  now] 


THE  PHILADELPHIA  EXHIBITOR 


Dec  1  ’  35 


21 


Paramount  Drive 

The  annual  sales  drive,  to  begin  December  13, 
will  this  year  last  13  weeks,  Paramount  an¬ 
nounces,  with  home  office  sales  executives, 
headed  by  general  manager  George  J.  Schaefer, 
in  charge. 

With  the  distribution  department’s  meeting 
changed  from  the  coast  to  Chicago’s  Edgewater 
Hotel,  December  1-3,  plans  have  been  made  to 
screen  “The  Bride  Comes  Home,”  “Collegiate,” 
“Rose  of  the  Rancho,”  “The  Milky  Way,”  “Her 
Master’s  Voice,”  ‘Millions  in  the  Air”  for  the 
assembled  home  offieemen,  district  heads,  studio 
men,  headed  by  President  J.  Otterson,  Adolph 
Zukor,  George  J.  Schaefer,  Russell  Holman, 
Neil  Agnew,  Charles  Reagan,  Bob  Gillham, 
Alec  Moss,  Don  Velde,  A1  Wilkie,  others. 


Paramount  “A”  Pictures 

In  an  industry  where  many  times  an  ex¬ 
hibitor  plays  a  picture  not  knowing  whether  it 
is  in  the  “A,”  “B”  or  “C”  group,  a  recent 
announcement  from  Paramount  general  man¬ 
ager  George  J.  Schaefer  that  Paramount  has 
chosen  its  “A”  pictures  up  until  May  1,  is 
gratifying. 

This  week  he  revealed  that  the  following 
were  considered  in  the  “A”  category,  at  the 
same  time  announcing  that  the  company’s  dis¬ 
tribution  force  anticipates  a  delivery  of  25  per 
cent  more  in  film  rental  on  the  32  pictures 
to  be  released  before  May  1,  1936,  than  was 
delivered  during  the  preceding  sales  drives  in 
the  same  periods  in  the  two  years  before. 

Considered  as  “A”  pictures  are : 

“Collegiate,”  “Rose  of  the  Rancho,”  “The 
Bride  Comes  Home,”  “Anything  Goes,”  “The 
Milky  Way,”  “Desire,”  “Klondike  Lou,”  “Give 
Us  This  Night,”  “The  Trail  of  the  Lonesome 
Pine,”  “13  Hours  by  Air,”  “Big  Brown  Eyes,” 
“Rhythm  of  the  Range,”  “Concertina.” 


TICKETS 

ARE  MONEY’ 

Don't  take  a  chance  on  losses 
—  through  resale  and  misap¬ 
propriation.  Keep  your  tickets 
under  lock  and  key  in  a  modern 
GOLD  SEAL  or  MODEL  "H". 


i 

i  -//fi=>iH  I 

(jW^\  | 

/si=  A\  y  1 

GENERAL  REGISTER 
CORPORATION 

1540  Broadway,  New  York,  N.  Y. 


AMERICAN 

Makers  of  Dependable  Seating 
for  Theatres  and  Auditoriums 


SEATING 


COMPANY 

General  Offices: 
Grand  Rapids,  Michigan 


BRANCHES  IN  ALL  PRINCIPAL  CITIES 


COMFORT  —  The  Greatest  Star  Of  Them  All ! 


1936 


Out — 


FREE  !  .  TO  ALL 


BOOKING  CALENDAR  uu  tL  modi 

14  Months  of  Service  ...  A  bigger,  improved  calendar — starting  with  December, 

1935,  and  including  January,  1937  All  important  Showman’s  Dates  in  a  clear, 

legible  fashion  .  .  .  Size,  25  x  38  .  .  Only  the  trade  journal  that  is  published  by 

a  practical  theatre  owner  for  theatre  owners  could  so  anticipate  a  Showman’s  needs 
.  .  .  ANOTHER  SERVICE  FROM  YOUR  HOME  TOWN  TRADE  JOURNAL! 

SUBSCRIBERS  TO  THE  EXHIBITOR  -  FREE! 


22 


Dec  1 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


IN  THE  SPOTLIGHT 


Nothing  escapes  the  camera.  Those  who 
enter  the  headlines  are  here  recorded  via 
the  photographic  route. 


BACK  AGAIN.  Dolores  Costello 
Barrymore  returns  to  the  screen  in 
the  leading  feminine  role  of  “Little 
Lord  Fauntleroy,”  Selznick  Inter¬ 
national  Picture,  to  be  released 
through  United  Artists. 


SAILING.  GB  comedy  stars  Jack 
Hilbert  and  Cicely  Courtneidge  re¬ 
turn  to  England  to  resume  work  at 
the  GB  studio. 


CALL  OF  THE  WILD.  This  attractive  front  for  the  UA  picture  was  made  by 
artist  Michael  Chasemere,  Capitol  Theatre,  Hazleton,  with  George  Nevin,  man¬ 
ager.  Henry  P.  Rokosz  is  assistant. 


STANLEY-WARNER  AIDS  THE  UNFORTUNATE.  Here  Warner 
Brothers  theatres  general  manager  Joseph  Bernhard  (seen  on  left  with 
a  cripple  boy  who  saw  a  movie  for  the  first  time),  is  shown  (right) 
officially  giving  two  projection  machines  to  Mrs.  Robert  Loving,  hos¬ 
pital  welfare  worker,  in  order  that  inmates  of  Philadelphia  General 
Hospital  can  see  sound  pictures. 


Jack  Goldman 

TO  THE  WINNERS  BELONG,  Etc.  At  left  may  be  seen  Stanley-Warner  zone  manager  Ted  Schlanger  giving  a  cup  to  district  man¬ 
ager  Jack  Flynn.  Flynn’s  district,  competing  with  those  of  Messrs.  Costello  and  Davidoff,  all  in  Leonard  Schlesinger’s  bailiwick,  sold 
the  most  tickets  to  “Midsummer  Night’s  Dream.”  At  the  right,  while  publiciteer  general  Harry  Goldberg  (left),  and  division  man¬ 
ager  Adelmo  J.  Vanni  look  on,  district  manager  Everett  Callow  receives  a  cup  for  selling  the  most  tickets  in  the  out-of-Philadelphia 
locale,  competing  with  Jack  Lexey  and  Ed  Moore,  all  three  under  Vanni’s  supervision. 


THE  NEXT  15  PAGES 

YOU  WILL  READ  THE  MOST 
IMPORTANT  ANNOUNCEMENT 
EVER  MADE  IN  THE  INDE¬ 
PENDENT  FIELD  .  .  .  WHEN 
BETTER  PICTURES  ARE  MADE 
PREFERRED  WILL  DISTRIBUTE 
THEM  •  •  •  —i  » 


IMPERIAL  SEVEN 

In  offering  this  announcement  of  its  plans  for  this  season, 
Imperial  Pictures  presents  a  program  that  is  made  possible  only 
by  its  more  than  twenty  years  of  successful  experience  in  pro¬ 
ducing  and  distributing  quality  motion  picture  entertainment. 

Imperial  Pictures  is  unique  in  the  independent  field.  Its 
productions  are  made  in  its  own  studios  by  its  own  producing 
organization,  assuring  an  efficiency  that  will  provide  attractions 
of  a  quality  high  above  that  of  the  usual  independent  product; 
a  quality  that  will  compete  on  a  favorable  basis  with  the  finest 
pictures  from  the  major-company  studios. 

To  attain  this  end,  we  will  concentrate  upon  the  production 
of  seven  outstanding  feature  pictures  this  year.  Each  story, 
as  outlined  in  this  booklet,  is  based  upon  a  successful  novel  by 
a  well-known  author.  Each  production  will  offer  a  cast  of  stars 
whose  names  have  proven  box-office  value.  And  every  attrac¬ 
tion  will  be  produced  upon  the  same  lavish  scale  as  "Manhattan 
Butterfly"  and  "Murder  By  Television,"  our  first  two  completed 
pictures. 

Imperial's  program  of  seven  feature  attractions  will  be 
supplemented  by  two  series  of  unusual  short  subjects:  I  3  Edgar 
A.  Guest  Poetic  Gems;  and  13  Imperial  Color  Classics. 

Imperial's  program  is  being  distributed  by  the  leading 
independent  exchange  in  your  territory. 

Thousands  of  readers  are  waiting  for  Imperial's  screen  ver¬ 
sion  of  the  seven  best-selling  novels  by  their  favorite,  popular 
authors.  Millions  more  will  be  attracted  to  the  theatres  of  the 
nation  by  Imperial's  comprehensive  advertising  and  exploitation. 

Imperial  offers  its  new  product  confident  that 
it  will  provide  sterling  entertainment. 


Dec  1 1 35  pg.  26 


IMPERIAL  PICTURES 


with 


JUNE  COLLYER 
HUNTLEY  GORDON 
GEORGE  MEEKER 
HENRY  MOWBRAY 


Bela  (Dracula)  Lugosi, 
the  supreme  thrill-mas¬ 
ter  of  the  screen,  in  the 
most  unusual  crime  pic¬ 
ture  of  his  spectacular 
career. 


;  dazzling  story  of  Nina's 
oric  rise  races  through 
jettable  scenes  in  the  hot 
of  night  life  and  gangster- 


k  \ 

\  \  \ 

iili 

v  ’■  V-"1 

m 

j 

I $  ii 1  I*  ■ 

/ 

9  )K '  K  1 

9  m  >  Iftj  I 
ni(  1 

WITH 

RALPH  FORBES  CRAUFORD  KENT 

FRANCES  GRANT  DONALD  KIRKE 

BARRY  NORTON  MARY  CARR 

MURIEL  EVANS  GERTRUDE  ASTOR 

WESLEY  BARRY  MARY  McLAREN 

FRANKLIN  PANGBORN 


Rich,  haughty  parents  step  in  to  break  up 
the  first  decent  thing  in  their  son's  life  .  .  . 
his  love  for  an  honorable  girl  below  his 
social  position  .  .  .  but  their  hopes  are 
blasted  when  they  learn  that  money  can't 
buy  love.  •  •  From  the  popular  novel  by 
Priscilla  Wayne,  author  of  "Marriage  On 
Approval"  and  "Love  Past  Thirty." 


Dec  1 T 35  pg.  29 


Hilarious  love  of  a  wise-cracking 
ukelele- player  and  a  diva  from 
the  Metropolitan  Opera.  A  gay 
musical  with  new  tunes,  new 
dances,  and  gorgeous  girls. 

Songs  •  Music  •  Laughs 

ALMA  SIOUX  SCARBERRY’S 
uproarious  novel  of  radio-land 
and  sophisticated  Broadway. 


a 


SIS 


Dec  1'35  pg.  31 


BROADWAY  NIGHT  LIFE 

She  wanted  love  in  a 
cottage  and  found  di¬ 
vorce  in  a  penthouse. 
She  wanted  her  million¬ 
aire,  playboy  husband, 
but  he  wanted  every 
other  woman.  This  girl 


imperial 

PICTURES 

presents 


CASTLES  IN  THE  AIR 

A  country  doctor,  sacrificing 
her  life  for  others  .  .  .  rich  and 
poor,  alike.  Bringer  of  life  .  .  . 
enemy  of  death.  Dreaming 
of  a  great  career,  helping 
thousands  against  the  rav¬ 
ages  of  illness  and  disease  . . . 

Confident  that  the  clouds 
would  break  and  reveal  their 
silver  linings  that  would  make 
her  fantastic  castles  in  the  air 
real. 


:v  v 


Love  on  the  rebound. 
A  rejected  suitor 
marries  to  spite  the 
woman  he  really  loves 
.  .  .  a  beautiful  girl 
gives  up  her  chance 
for  unbounded  hap¬ 
piness  to  play  second 
fiddle  in  her  philan¬ 
dering  husband's 
symphony  of  women 
.  .  .  for  she  loved  him 
not  wisely  but  too 
well. 

Written  by  Rob  Eden 
and  read  by  countless 
thousands  who  learn¬ 
ed  in  the  author's 
"20  Dollars  A  Week" 
that  he  knows  what 
makes  the  wheels  of 
human  emotions  go 
around. 


Wa 


/N 


COLOR  SHORTS 


T^oTtvaKCt.  .  ''(mor d 

'^tluoiccil  71  oaeCtteO 


CtdcutUr*. 
0  cLcLI&iq 


THERM  miLTiE™^ 

The  Paradise  of  fhe  South  offers  its  enticing  charms 
to  the  movie  traveller!  The  glories  of  nature's  won¬ 
derland  in  all  their  vivid  splendor  and  magnificence! 


WEtoS  m  MEloF™  JMDiO  ffl 


The  Eighth  Wonder  of  the  World  supplies  the  back¬ 
ground  of  this  syncopated  song  and  dance  revue. 
Modern  as  tomorrow's  headlines,  breath-taking  as 
Radio  City,  itself. 


HIDDEN  TREASURE™  TOOPi 


Enthralling  marvels  of  the  deep,  brought  to  light  by 
the  penetrating  eye  of  the  under-sea  camera!  An 
achievement  in  color  photography  that  does  credit 
to  the  coral  island's  great  beauties! 


13  Smpexiat  (detox  (dtasaics  13 


— 


SHORTS  THAT  WILL  BEAUTIFY  ANY  SCREEN 


featuring 


EDGAR  A.  GUEST  —  Contributes  his  Rhapsodies  in 
Rhyme  to  these  superb  shorts. 

NORMAN  BROKENSHIRE  —  Gains  added  prestige  by 
his  splendid  narration. 

AL  SHAYNE  —  Radio's  Ambassador  of  Song  becomes 
your  Ambassador  with  superb  renditions  of 
original  melodies. 

IRWIN  PIZOR  —  Gives  his  philosophical  poesy  which  is 
predominant  throughout. 


LOUIS  BETANCOURT  —  A  Marimba  Band  adds  im¬ 
measurably  to  the  beauty  and  individuality  of 
these  pictures. 

FRANK  LOESSER  &  LOU  HERSCHER  —  Combine  to 
complete  musical  memories  that  will  linger. 

WALTER  SCOTT  &  MARCEL  le  PICARD  —  Pictorial 
perfection  is  their  contribution  to  these  incom¬ 
parable  minute  masterpieces. 


. . .  an  dh  ere  are  our  June  promises 
that  we’ve  kept  .  .  .  every  one  ! 


O  8  PETER  B.  KYNE'S 

Delivered 

"DANGER  AHEAD"  with  Lawrence  Gray,  Fuzzy  Knight. 

"HOT  OFF  THE  PRESS"  with  Jack  LaRue,  Virginia  Pine. 

"BARS  OF  HATE"  with  Regis  Toomey  and  Molly  O’Day. 

In  Preparation 

"KELLY  OF  THE  SECRET  SERVICE"  "TAMING  THE  WILD" 

"FIGHTING  COWARD"  "WANTED  MEN" 

"RIO  GRANDE  ROMANCE" 

•  6  ACTION  MELODRAMAS 

Delivered 

"KENTUCKY  BLUE  STREAK"  with  Eddie  Nugent,  Junior  Coghlan, 

Patricia  Scott 

"SKY  BOUND"  with  Eddie  Nugent,  Lloyd  Hughes,  Grant  Withers, 

Lona  Andre 
In  Preparation 

"FLAMING  FOREST"  "EXTRA!  EXTRA!" 

"FLOWING  FORTUNE"  _  "SWIFT  JUSTICE" 

•  6  ACTION  STUNT 

Delivered 

"RIP  ROARING  RILEY"  with  Lloyd  Hughes,  Marion  Burns,  Grant  Withers 
In  Preparation 

"THE  RECKLESS  ROAD"  "SKYLARK  SKELLY" 

"CANNONBALL  BARKER"  "THE  CHECKERED  FLAG" 

"THREE  O'CLOCK  IN  THE  MORNING" 


o 

10  TIM  McCOY'S 

Delivered 

"OUTLAW  DEPUTY" 

"MAN  FROM  GUNTOWN" 

In  Preparation 

Eight 

• 

8  BILL  CODY'S 

Delivered 

"FRONTIER  DAYS" 

"VANISHING  RIDERS" 

"CYCLONE  RANGER" 

"SIX  GUN  JUSTICE" 

"TEXAS  RAMBLER" 

"THE  LAWLESS  BORDER" 

In  Preparation 

Two 

• 

6  REB  RUSSELLS 

Delivered 

"LIGHTNING  TRIGGERS" 

"ARIZONA  BADMAN" 

"CHEYENNE  TORNADO" 

In  Preparation 

Three 

•  "THE  NEW  ADVENTURES  OF  TARZAN"  (Serial) 

12  SMASHING  EPISODES,  ACTUALLY  FILMED  IN  THE  JUNGLES  OF  GUATE¬ 
MALA,  STARRING  HERMAN  BRIX,  THE  WORLD'S  OLYMPIC  CHAMPION. 

Distributed  in 

Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware 


The  Seal  of  Satisfaction! 

1323  VINE  STREET 
PHILADELPHIA,  PA. 


MATHER  BUILDING 
9 1 6  G.  Street  N.  W. 
WASHINGTON,  D.  C. 


THE  PHILADELPHIA  EXHIBITOR 


Dec  1 1 3  5 


39 


Jack  Browell  has  resigned  from  his  Williams¬ 
port  affiliation. 

Elsie  Finn,  "Record”  scribe,  who  helped  write 
“1  Dream  Too  Much,”  the  Lily  Pons-RKO 
show,  reveals  the  idea  came  to  her  and 
her  collaborator  when  she  met  Miss  Pons 
at  the  Academy  of  Music,  discovered  she 
was  looking  for  a  play  and  the  idea  was 
born. 

Stanley  Peters  has  the  Lyric,  St.  Clair. 

Lewen  Pizor,  MPTO  president,  was  elected 
vice-president  of  the  Lincoln  Lodge,  B’Nai 
Brith,  recently.  Charlie  Segall  was  made 
one  of  three  trustees. 

Miss  Sophie  Vederman  became  the  wife  of 
Herbert  Schulman,  assistant  manager, 
Arcadia  Theatre,  recently. 

Herman  Whitman,  Earle  Theatre  manager,  is 
trying  to  organize  a  Stanley-Warner  dra¬ 
matic  club. 

Doug  George,  local  S-W  theatre  manager, 
is  organizing  a  training  school  for  embryo 
theatremen.  Classes  are  held  Monday 
mornings  at  1 0  A.  M.  Bradley  MacDon¬ 
ald  assists. 

Donors  to  the  Stanley-Warner  Club  library 
include  Dave  Weinstein,  Mrs.  E.  L.  Asnis, 
Jack  Medinkoff,  Frances  Goldman,  Boyd 
Theatre,  Kay  MacNamee,  C.  D.  Browley. 

Jake  Fox  went  off  on  another  weekend  ocean 
voyage. 

“Contact,”  MPTO  organ,  contains  an  inter¬ 
esting  article  on  "The  Courts  and  the  Ex¬ 
hibitor,”  by  Michael  H.  Egnal,  prominent 
attorney,  in  a  recent  issue. 

“Horlacher  Highlights”  celebrates  its  first 
anniversary  with  a  special  issue.  The 
magazine,  under  Tom  Lark’s  direction, 
has  been  a  good  job  throughout. 

S-W  district  manager  Lou  Davidoff  was  given 
a  surprise  dinner  at  Palumbo’s,  November 

25. 

Dave  Weshner,  de  luxe  theatres  division  man¬ 
ager  for  S-W,  was  given  a  dinner  by  his 
men  several  days  before. 

John  Monroe,  Forepaugh’s,  has  been  under 
the  weather,  is  feeling  better. 

Many  motion  picture  men  attended  the  fall 
luncheon  of  the  Motion  Picture  Forum, 
at  the  Rose  Garden,  Bellevue-Stratford 
Hotel,  November  25.  Consulates  of  Phila¬ 
delphia  and  the  French  Consul  General 
were  present.  Travelogues  were  shown. 
The  day  was  called  International  Good- 
Will  Day. 

Accent  of  the  players  was  described  as  the 
greatest  handicap  confronting  manufac¬ 
turers  of  foreign  or  international  films  by 
Captain  Harold  Auten  in  his  address.  A 
film  which  earned  $250,000  in  England 
didn’t  draw  here.  Auten  also  spoke  on 
British  film  progress.  John  S.  Tapernoux, 
French  films  importer,  reminded  his  audi¬ 
ence  that  the  newsreel  originated  in 
France  and  stressed  the  importance  of  the 
motion  picture  in  carrying  the  culture 
from  one  nation  into  another.  Mrs.  Charles 
T.  Owens  presided. 

The  engagement  of  Michael  Egnal,  promi¬ 
nent  MPTO  member  and  attorney,  to  Miss 
Sylvia  Lorber  will  be  announced  soon. 

S-W  has  officially  taken  the  Oxford.  Bill 
Huffman  manages,  in  Paul  Costello’s  dis¬ 
trict  and  Leonard  Schlesinger’s  zone. 


Mike  Conroe,  ERPI  eastern  chieftain,  has 
a  birthday  January  19.  Pretty  early  to 
print  it,  but  it’s  news. 

Joe  Glasner,  Keswick  Theatre,  made  a  swell 
job  of  managing  the  A1  Fischer  house 
during  the  time  A1  was  on  his  back,  ill. 

RCA  Photophone  engineers  have  installed 
an  elaborate  High  Fidelity  stage  sound  re¬ 
enforcement  system  in  the  Earle  Theatre. 
New  system  will  bring  realistic  sound 
from  the  stage  to  every  seat  in  the  house, 
regardless  of  location.  Four  velocity 
microphones  are  concealed  in  the  foot¬ 
lights,  and  two  others  are  in  use  on  the 
stage. 

The  Arkansas  hillbilly,  Lester  Krieger,  Stan¬ 
ley-Warner  head  booker,  was  seen  arrayed 
in  a  dark  gray  ensemble,  with  tie  to  match, 
recently.  In  a  recent  poll  he  was  adjudged 
one  of  Pennsylvania’s  best  dressed  men. 

Stratford  Theatre  has  been  repainted. 

With  the  Leader  Theatre  closed  for  remodel¬ 
ling,  Typhoon  Air  Conditioning  Company 
is  making  an  air  conditioning  installation 
there. 


Reese  Harrington,  Delaware  exhibitor,  is 
now  being  called  Colonel.  It  happened 
from  Kentucky. 

History  was  made  recently  when  for  the  first 
time  in  decades,  T.  A.  Brislin,  Crystal 
Theatre,  Wilkes-Barre,  visited  the  street. 

Phil  Duffy  is  now  selling  upstate  for  Holly¬ 
wood. 

Joe  Singer  is  now  selling  for  United  Artists 
upstate. 

Rose  Forman  left  the  First  Division  office 
with  a  little  party  thrown  in  Stanley 
Hathen’s  office  upstairs.  Girls  also  got 
her  some  ten-cent  kitchen  utensils. 

Dorothy  Stein,  First  Division  cashier,  hopped 
to  Washington  last  week-end. 

Frances  Axler  was  seen  at  the  Paradise  Club, 
New  York  City. 

Mildred  Levy’s  boy  friend  has  been  calling 
for  her  quite  often  lately  at  FD. 

Mike  Friedman  was  a  visitor  from  the  border 
territory.  He  lunched  with  Sam  Gross, 
Fox. 

Maybelle  Bond,  secretary  to  P.  A.  Bloch, 
Paramount  district  chief,  is  one  of  the 
leaders  in  the  American  Legion  Women  s 
Auxiliary,  which  keeps  her  quite  busy. 

Dave  Barrist  is  looking  at  the  travel  books 
again.  It  may  be  South  America. 

A1  Davis,  Fox,  took  his  son  to  a  football 
game. 

Johny  Bachman,  Warners,  claims  no  100% 
perfection  in  dancing. 

Dave  Sablosky  has  a  new  idea  about  theatre 
operation  that  he  will  put  into  effect 
shortly. 

Oscar  Libros  recently  surprised  many  of  his 
friends  with  his  terpsichorean  ability. 

A1  Blofson  is  a  student  of  shirt-hieroglyphics. 

Sol  Hankin  and  Norman  Lewis  were  recently 
seen  talking  over  the  dish  problem— 
amicably. 

Film  Falk  were  sorry  to  hear  that  the  father 
of  Mrs.  Lew  Krouse  recently  passed  on. 

First  Division  advises  accounts  to  book  in 
“The  Ghost  Walks,”  which  is  being  used 
with  success  with  a  special  spook  show. 
Ditto  for  “The  Hoosier  Schoolmaster,” 
which  is  deemed  a  swell  picture  for  a  Sat¬ 
urday  afternoon  showing. 


Murray  Beier,  Preferred,  ran  a  trade  screen¬ 
ing  of  “Manhattan  Butterfly”  and  “Hot 
Off  the  Press,”  November  1  8,  at  Vine 
Street  projection  room.  Exhibs  who  saw 
it  were  enthusiastic  over  the  pictures’  pos¬ 
sibilities. 

Norman  Lewis,  who  ought  to  have  his  picture 
taken  for  posterity,  is  all  set  for  the  Allied 
Jersey  Bermuda  trip.  Norman  says  he  is 
going  for  pleasure  only,  after  a  tough 
summer. 

Many  other  localites  are  expected  to  go  on 
the  Bermuda  jaunt. 

Miss  Georgie  Yeager,  No.  I  local  industry 
office  entrepreneur,  has  been  attending  a 
lot  of  weddings  lately. 

Clem  Rizzo,  one  of  the  leading  lights  in  the 
Independent  Supply  Dealers  Association, 
went  to  New  York  for  an  organization  con¬ 
ference. 

Jack  Greenberg  was  seen  doing  Chestnut 
Street  with  the  Mrs.  recently. 

Local  exchanges  have  skeleton  staffs  on  Sun¬ 
day  because  of  Sunday  shows.  Local  sup¬ 
ply  houses  are  open  as  well.  Horlacher’s 
has  also  adjusted  its  force  to  meet  de¬ 
mands. 

Preferred  is  handling  “Drums  of  Voodoo” 
for  negro  houses.  Charles  Donahue  says 
it  has  done  business  in  many  spots. 

Nookey  Beckett,  at  Beckett’s,  announces  that 
once  again  his  store  is  able  to  take  care  of 
Vine  Street’s  candy  and  cigar  trade  for 
the  holiday  season.  He  maintains  that  his 
service  is  not  only  the  best  but  that  his 
merchandise  is  also.  In  addition,  he  can 
cater  to  the  personal  wants  of  everyone  in 
the  local  film  business. 

Masterpiece  is  getting  set  for  a  big  campaign 
on  "St.  Louis  Woman,”  with  Jeanette  Loff 
and  Johnny  Mack  Brown.  Special  paper, 
etc.,  is  being  gotten  together  for  a  bi¬ 
showmanship  push.  The  first  Tom  Tyler 
is  due  in  soon  as  is  “The  Fire  Trap,”  a 
big  fire  speciak 

The  reason  for  so  many  women  rushing  to 
book  passage  on  the  S.  S.  Georgie,  Decem¬ 
ber  21,  West  Indies  cruise  is  because  Uni¬ 
versal’s  Jack  Engel  and  Fox’s  Baltimore 
salesman  Sam  Diamond  will  also  be  pres¬ 
ent. 

Stanley  Chase  has  taken  Barney  Slaughter’s 
place  at  the  local  Paramount  exchange. 

John  Thornton  is  now  associated  with  the 
George  Schwartz  Delaware  houses. 

Jack  Litto,  Eureka  Theatre  manager,  isn’t 
missing  a  thing  in  his  handling  of  the  40th 
and  Market  Street  emporium. 

Ben  Harris,  Masterpiece  booker,  declares  that 
“St.  Louis  Woman”  will  be  a  whale  of  a 
show  to  sell  and  that  the  exchange  has 
some  special  paper  on  it. 

Sam  Rosen,  FD  manager,  was  all  aggrieved 
because  Miss  Segall  was  leaving,  but  happy 
because  “Mimi”  had  been  set  in  first  run 
at  the  Karlton,  opening  Thanksgiving  Day. 
This  makes  the  second  FD  show  in  that 
house  in  a  short  time,  “Java  Head”  hav¬ 
ing  been  the  first.  “Dance  Band”  may 
also  be  big  news  as  far  as  first  run  book¬ 
ings  are  concerned  shortly.  “Hei  Tiki” 
got  a  big  hand  at  the  Earle  Theatre,  man¬ 
ager  Herman  Whitman  said. 

Manager  Harry  Lavine,  at  Republic,  says 
that  "The  Fighting  Marine,”  the  new  Mas¬ 
cot  serial  received  this  week,  is  aces  and 
that  it  will  break  all  records.  “Simple 
Simon”  is  the  new  Celebrity  ComiColor 
now  available  for  screening.  Booker  Bill 
Porter  has  been  kept  extra  busy,  what  with 
so  many  pictures  in  the  exchange. 

Dick  Brown,  new  FD  salesman,  is  making 
a  nice  record  for  himself  under  Sam 
Rosen’s  tutelage. 

(see  page  42) 


40 


Dec  1 1 3  5 


THE  PHILADELPHIA  EXHIBITOR 


Zeppo  Marx,  Mr.  and  Mrs.  Oscar  Hammer- 
stein,  2d,  and  Sigmund  Romberg  were 
among  the  theatrical  "big  wigs"  who  were 
in  Wilmington  for  the  opening  of  "May 
Wine”  at  the  Playhouse. 

Boyd,  Chester,  is  advertising  in  "Journal- 
Every  Evening”  Saturdays  for  Sunday 
showings. 

Art  Cohn,  manager,  Queen,  expects  to  end 
the  Wednesday  amateur  night  hook-up  with 
Huber’s  Bakery,  December  I  I  .  On  Decem¬ 
ber  I  8,  he  will  put  on  a  show  from  the 
Ritz  Studios  in  its  place. 

Roscoe  Drissoll,  manager,  Loew's,  changing 
pictures  Wednesday  one  week,  and  in  mid¬ 
night  show  before  Thanksgiving  for  the 
next  week,  started  reports  that  he  would 
continue  to  change  shows  Thursdays  in¬ 
stead  of  Fridays. 

Three  day  performance  of  “Midsummer 
Night’s  Dream"  at  the  Playhouse,  leased 
by  Warner  Bros,  for  the  occasion,  was  pro¬ 
nounced  a  success.  Ballyhoo  for  it;  the 
personal  appeals  by  letter  and  telephone, 
even  to  solicitations  on  the  ticket  by  the 
Warner  personnel  was  about  as  terrific  as 
anything  ever  put  on  in  Wilmington. 
Newspapers  carried  liberal  ads.  Less 
than  a  dozen  press  passes  were  given  out. 

Harry  Goldberg  stuck  with  the  film  for  the 
whole  engagement,  gave  a  radio  talk  on 
Shakespeare,  which  brought  out  a  fusilade 
from  William  Penn  Frank  in  his  Man 
About  Town"  column  in  the  “Journal- 
Every  Evening”  in  defense  of  the  legit 
for  Shakespeare. 

Wilmington  theatre  business  was  drifting  into 
that  pre-Christmas  slump  spell.  Roscoe 
Drissoll,  manager,  Loew  s,  an  d  Art  Cohn, 
Queen,  were  the  only  ones  who  saw  fit  to 
put  on  a  midnight  show  before  Thanks¬ 
giving  Day. 

Art  Cohn,  Queen,  had  one  of  Major  Bowes 
amateur  shows  scheduled  for  three  days 
beginning  Thanksgiving. 

Expected  visit  of  the  stork  at  the  home  of 
Mrs.  Muriel  Banning,  Queen  cashier,  re¬ 
sulted  in  some  shifts.  Miss  Pauline  Joyce, 
Ope  ra  House,  was  shifted  to  the  Queen 
box,  and  a  new  and  very  charming  little 
girl,  Miss  Margaret  Clayton,  was  given  Miss 
Joyce's  place  in  the  Opera  House  box. 
Whether  there  will  be  another  vacancy  in 
the  Aldine  box  depends,  1  hear,  on  whether 
Mrs.  Helen  Redmille  Crawford  and  her  hus¬ 
band,  Robert  Crawford,  go  to  the  latter’s 
home  in  Santa  Monica,  Calif.,  soon.  They 
were  married  a  few  days  ago. 

Ben  Schindler,  Avenue,  tells  me  that  when 
he  played  "Thunder  Over  Mexico,’  Mrs. 
George  Schwartz  and  a  committee  of 
teachers  of  the  Better  Films  Council  took 
a  whole  class  of  foreign  born  students  to 
the  show. 

Veteran  Employees  Association,  Pennsylvania 
Railroad,  held  their  memorial  services  at 
the  Strand  Theatre,  November  24,  through 
the  courtesy  of  Ben  Seligman. 

Joe  DeFiore,  Park,  president,  1MPTO  of  Del¬ 
aware  and  Eastern  Shore  of  Maryland,  was 
waiting  to  hear  from  George  Schwartz, 
Dover,  and  Reese  Harrington,  on  the 
proper  date  for  the  reorganization  meet¬ 
ing. 

Ben  Schindler  swung  in  Johnnie  Marvin  on 

his  stage  at  the  Avenue  for  Monday  and 
Tuesday. 


THE  FEDERAL  SOCIAL 
SECURITY  ACT 

(A  Brief  Summary  as  It  Affects 
the  Motion  Picture  Industry) 

By  WILLIAM  A.  LEVICK  AND  COMPANY, 
(C.  P.  A.) 

THE  NEW  FEDERAL  SOCIAL  SECURITY 
ACT  which  was  recently  passed  and  which 
goes  into  effect  January  %  1936,  is  one  of 
the  most  momentous  pieces  of  legislature 
ever  enacted  in  this  country.  The  act  is  of 
especial  significance  to  motion  picture  pro¬ 
ducers  and  exhibitors  on  account  of  the 
enormous  expenditure  they  will  be  called 
upon  to  make  as  their  share  of  industry’s 
part  in  the  vast  program  of  social  insurance; 
for  business  has  been  delegated  as  the  agency 
to  contribute  to  and  collect  for  the  govern¬ 
ment  from  employees  through  a  system  of 
taxation,  the  huge  funds  required  to  swing 
he  program.  When  it  is  considered  that 
the  assessments  on  the  industry  will  ulti¬ 
mately  cost  as  much  as  the  total  of  all  fed¬ 
eral,  state  and  county  taxes  combined,  the 
need  for  immediate  study  and  planning  is 
apparent. 

BRIEFLY,  the  act  provides  principally  for 

(1)  old  age  security,  and  (2)  unemployment 
compensation  through  the  following  systems 
of  taxation: 

(1)  Excise  tax  for  employer.  (Old  age 
retirement.) 

(2)  Income  Tax  for  employee.  (Old  ag ; 
retirement.) 

(3)  Tax  upon  employers  of  eight  or  more. 
(Unemployment  insurance.) 

The  first  two  types  of  taxes  are  exclusively 
federal  in  scope  providing,  in  the  main,  for 
old  age  benefits.  The  tax  is  based  on  the 
wages  payable  for  employment  during  1937 
and  thereafter  (not  counting  wages  paid  to 
any  one  employee  in  excess  of  $3,000.00 
annually).  Employers  will  pay  1%  of  their 
total  payroll  in  1937  with  gradual  increased 
rates  annually  to  3%  in  1949  and  thereafter. 
In  addition,  similar  rates  of  tax  are  imposed 
on  employees.  The  employer  is  held  respon¬ 
sible  for  the  payment  and  collection  of  these 
taxes  for  the  government,  deducting  from  the 
employee’s  wage  the  amount  of  tax  due  and 
remitting  to  the  Collector  of  Internal 
Revenue. 

FOR  EXAMPLE,  on  a  manager’s  salary 
of  $2,600.00  a  year,  the  government  will 
collect  $52.00  ($26.00  each  from  employer 
and  employee)  the  first  year  and  $158.00 
($78.00  each  from  employer  and  employee) 
in  1949  and  subsequent  years.  Parentheti¬ 
cally,  it  is  to  be  noted  that  officers  of  a 
corporation  are  considered  employees. 

OLD  AGE  BENEFITS  are  to  be  paid 
beginning  with  1942  to  individuals  over  65 
years  of  age  providing  contributions  have 
been  paid  for  five  years.  The  minimum  pen¬ 
sion  is  $10.00  per  month;  the  maximum 
$85.00  per  month. 


“Morty”  Levine,  Opera  House,  was  drum¬ 
ming  up  business  for  "Last  Days  of  Pom¬ 
peii”  with  a  special  barricaded  front,  book¬ 
marks  in  the  public  library,  special  heralds. 

Lew  Black,  Arcadia,  had  the  lobby  dressed 
up  with  unique  life  preserver  cut  outs  for 
"Shipmates  Forever.” 

Leonard  Howard,  assistant  manager,  Queen, 
acted  as  master  of  ceremonies  for  amateur 
vaudeville  at  Mullen’s  Employees  Associa¬ 
tion  function. 

Park  Weaver,  assistant,  Avenue,  was  rig¬ 
ging  up  a  telephone  system  in  the  theatre. 


THE  THIRD  TAX  (upon  employers  of 
eight  or  more)  is  a  tax  on  employers  only 
and  is  effective  January  1,  1936  (payable  in 
1937).  This  tax  provides  for  unemployment 
insurance.  The  federal  government  encour¬ 
ages  each  state  to  pass  tax  laws  for  unem¬ 
ployment  insurance  and  accordingly  allows 
a  credit  for  the  state  up  to  90%  of  the  total 
tax.  To  date,  Pennsylvania  has  not  enacted 
its  unemployment  law.  However,  action  is 
almost  certain  in  the  near  future  as  it  is  evi¬ 
denced  by  the  governor’s  intention  to  call  a 
special  session  of  the  legislature  for  this 
purpose. 

If  a  state  has  an  unemployment  insurance 
law  in  effect,  the  employer  will  pay  into  the 
-tate  fund  as  follows: 

In  1936 — 1%. 

In  1937 — 2%. 

In  1938  and  thereafter - 3%. 

At  the  same  time  paying  into  the  Federal 
fund: 

In  1936 — 1/10  of  1%. 

In  1937 — 2/10  of  1%. 

In  1938  and  thereafter — 3/10  of  1%. 

The  tax  is  based  on  the  total  payroll - all 

salaries  and  wages,  regardless  of  the  amounts 
paid. 

CERTAIN  PERSONS  are  exempt  from  this 
provision  of  the  Act,  such  as  those  employed 
in  agriculture,  domestic  service,  maritime 
activities,  or  those  employed  by  some  mem¬ 
ber  of  his  immediate  family,  those  employed 
in  the  federal,  state  or  political  subdivisions, 
or  by  a  religious  or  charitable  organization. 
Employees  will  be  eligible  to  receive  the  bene¬ 
fits  from  this  provision  of  the  Act  in  1938. 

THE  AMOUNT  paid  will  be  at  the  rate  of 
50%  of  the  weekly  wages  during  the  pre¬ 
vious  year,  and  at  the  rate  of  one  week  of 
benefits  for  four  weeks  of  employment,  after 
a  waiting  period  of  two  weeks,  but  in  no  case 
more  than  $15.00  a  week  or  less  than  $5.00. 
In  no  event  shall  an  employee  be  entitled  to 
more  than  sixteen  weeks  of  full  benefit. 

CONCLUSION - The  cost  of  the  two  types 

of  employers’  taxes  (not  including  the  em¬ 
ployees’  share)  mentioned  above,  upon  the 
average  exhibitor  with  a  total  annual  payroll 
of  $23,400.00  ($450.00)  weekly  is  indicated 
in  the  following  analysis: 


1936 —  1.1%  . $  257.40 

1937—  — 3.2%  748.80 

1938 —  4.3%  .  1,006.20 

1949 — 6.3%  .  1,474.20 


An  accurate  record  of  employees’  wages 
must  be  kept  and  reports  filed  with  the  gov¬ 
ernment.  Penalties  are  imposed  for  failure 
to  file  returns  on  time. 

The  effect  of  these  taxes  should  be  care¬ 
fully  studied  by  every  exhibitor.  A  future 
record-keeping  system  should  be  installed 
that  will  indicate  readily  the  various  divi¬ 
sions  of  payrolls  from  which  various  assess¬ 
ments  will  be  computed.  Payroll  informa¬ 
tion  should  be  so  segregated  as  to  secure 
whatever  reduction  in  taxes  which  is  legally 
due. 

It  is  therefore  of  the  utmost  importance 
that  the  specific  provisions  of  the  act  be 
studied  in  detail. 


Edman  Devenney,  assistant  manager,  Aldine, 
I  hear,  sold  the  most  tickets  for  "Midsum¬ 
mer  Night’s  Dream,”  which  will  give  him 
an  extra  week’s  vacation  with  pay. 

George  Shepp,  assistant  manager,  Loew  s 
Parkway,  helped  rig  up  three  boys  to  look 
like  the  Marx  brothers,  and  another  trio 
to  look  like  bobed  haired  girls,  to  trot 
around  town. 

Roscoe  Drissoll,  manager,  Loew’s,  found 
"Mutiny  on  the  Bounty,”  one  of  the  most 
profitable  films  he  has  shown  recently. 

— T.  C.  W. 


Dec  1 1 35  pg.  41 


WE'RE  CHANGING  OUR  FACE  .  .  . 

Before  EXHIBITOR  readers,  this  issue,  is  placed  a  new  problem.  What  type 
face  shall  be  chosen  ?  Because  it  believes  that  changes  in  any  progressive 
publication  shall  be  influenced  by  those  who  read  them.  Jay  Emanuel  Pub¬ 
lications,  Inc.  now  places  before  its  readers  this  question : 

Which  Face  Do  You  Prefer? 

1  2 

This  is  14-point  Bookman  This  is  1  4-point  Cheltenham  Wide 

(suggested  for  headings)  (now  being  used  for  headings) 

3 

Tliis  is  10-point  Garamond,  set  on  a 

10- point  base.  Please  note  that  it  is  easy 
to  read,  most  restful  on  the  eyes,  more 
legible  than  the  type  now  being  used. 

This  is  8-point  Garamond,  set  on  an  8-point  base. 

It  can  be  used  with  10-point  Garamond  where  lengthy 
speeches  or  other  wordy  matters  are  carried.  It  is 
preferable  to  the  current  6-point  letter  which  is  often 
hard  to  read  except  in  certain  faces. 

4 

This  is  10-point  No.  16,  set  on  an 

11 - point  base.  While  it  is  a  strong, 
sturdy  letter,  it  has  its  disadvantages 
as  well.  Fewer  words  can  be  gotten 
on  a  line  and  it  has  a  tendency  to 
make  an  entire  page  look  too  black. 

5 

This  is  8-point  old  style,  set  on  a  9-point 
base.  Currently,  it  is  being  used  in  various 
sections  of  this  publication.  While  this  is  a 
good,  serviceable  letter,  it  has  not  the  attrac¬ 
tion  of  other,  more  modern  faces. 


WHICH  FACE 

DO  YOU  PREFER 


JAY  EMANUEL  PUBLICATIONS,  INC. 

219  NORTH  BROAD  STREET.  PHILADELPHIA 


I  prefer  (  check  ijcut 


in-2n-3D-4n-5n 


Name 


Theatre 


City 


42 


Dec  1 T  3  5 


THE  PHILADELPHIA  EXHIBITOR 


Jerry  Wollaston  didn’t  fool  anyone  with  that 
man  dressed  to  represent  Boris  Karloff, 
who  walked  the  streets  of  the  city  during 
showing  at  Victoria  of  “The  Black  Room 
with  a  dagger  thrust  into  his  back. 

At  the  State,  Harvey  Miller  is  all  tickled  over 
his  promotion  to  doorman.  Ralph  Barber 
is  State’s  new  chief  usher. 

Permanent  worn  by  Josephine  Hutchinson  in 
"Melody  Lingers  On"  was  featured  at  sev¬ 
eral  beauty  parlors  during  run  at  State. 

Wish  we  could  have  obtained  a  snapshot  of 
“Bob”  Etchberger,  assistant  manager, 
Loew's  Regent,  seated  on  the  floor  with  a 
group  of  assistants  putting  peanuts  in 
bags.  They  put  6000  peanuts  in  2000 
bags  on  each  of  which  was  imprinted: 
"Just  3  nuts!  But  you’ve  never  seen  any¬ 
thing  nuttier  than  The  3  Marx  Bros,  in 
'Night  at  the  Opera,’  Loew  s.” 

C.  Floyd  Hopkins,  W.  and  V.  head  man  in 
these  parts,  and  party  found  it  raining 
when  they  arrived  at  Durham,  N.  C.,  for 
the  Duke-North  Carolina  game. 

Miss  Genevieve  Funk  is  back  at  her  cashier’s 
berth  at  Colonial  after  an  absence  of  four 
months. 

Eugene  Plank  and  John  Butz  gave  out  3000 
cookies  in  bags  appropriately  lettered  dur¬ 
ing  showing  at  Victoria  of  "Here  Comes 
Cookie.” 

Manager  Johnny  Rogers  in  a  tie-up  with  a 
Spartan  radio  firm  displayed  radios  on  the 
stage  and  in  the  lobby  at  his  State  for  a 
week.  Customers  received  numbers  with 
their  tickets,  which  were  drawn  from  a  box 
on  the  stage. 

Our  congratulations  to  Mrs.  Bertha  J.  Olsen, 

for  her  fine  record  of  long  service  with 
Wilmer  &  Vincent.  Last  week  she  rounded 
out  her  1  7th  consecutive  year  as  cashier, 
having  served  first  at  the  old  Orpheum 
Theatre,  where  the  State  now  stands. 

1500  book  markers,  appropriately  printed, 
were  placed  by  Manager  Johnny  Rogers 
to  herald  arrival  at  State  of  "Peter  Ibbet- 
son." 

Hershey  Community  Theatre,  Hershey,  fol¬ 
lowing  its  annual  custom,  has  agreed  to 
distribute  its  gross  receipts  for  six  days 
among  the  welfare  funds  of  Harrisburg, 
Lebanon  and  Lancaster. 

Peter  Magaro,  one  of  the  pioneer  moving 
picture  men  of  the  State,  who  underwent 
an  operation  at  Johns  Hopkins  Hospital, 
Baltimore,  Md.,  is  slowly  recovering  at  his 
home  in  Harrisburg. 

Powerful  strength  of  moving  pictures  as  a 
vital  means  of  visual  education  was 
stressed  by  Roger  Albright,  community 
service  department  of  the  Motion  Picture 
Producers  and  Distributors  Corp.,  at  a 
meeting  in  Harrisburg,  November  1 9,  of 
the  Mothers’  Service  Club  of  the  Y.  M. 
C.  A. 

William  S.  McKay,  Jr.,  was  nominated  for  the 
ninth  time,  as  president  of  Harrisburg 
Local  No.  98,  1ATSE,  at  its  meeting  in 
Harrisburg  November  13.  McKay  will 
become  president  of  Local  No.  98  at  the 
election  of  officers  to  be  held  December 
1.  Other  officers  nominated:  Fred  Cleck- 
ner,  vice-president;  Charles  Jones,  record¬ 
ing  secretary;  Harry  Wilson,  financial  sec¬ 
retary-treasurer;  W.  A.  Davis  and  Joseph 
Ryan,  business  representative  (one  to  be 


elected)  ;  Harry  Beck,  Lester  Firing,  Harry 
Parson  and  Harold  Rudy,  executive  board 
(two  to  be  elected);  Ralph  Black,  James 
Blessing,  Harry  Beck  and  Harry  Parson, 
trustees  (three  to  be  elected)  ;  Russell 
Miller,  sergeant-at-arms;  William  S.  Mc¬ 
Kay,  Jr.,  and  Harry  Parsons,  delegate  to 
the  International  convention  next  June 
(one  to  be  elected),  and  Charles  Jones, 
alternate  delegate. 

For  the  eighth  consecutive  year  Lawrence  J. 
Katz,  operator,  Loews  Regent  Theatre, 
Harrisburg,  was  nominated  as  president, 
without  opposition,  of  Harrisburg  Local 
No.  488,  1ATSE,  at  a  meeting  held  in  Har¬ 
risburg  November  I  7.  Election  was  to  be 
held  December  1  3.  Other  officers  were 
nominated  as  follows:  H.  H.  Gladfelter, 
vice-president;  Chauncey  Miller,  secretary; 
Paul  Paterson,  financial  secretary-treas¬ 
urer;  Samuel  Rubin,  business  agent;  Harry 
Michaels  and  James  Leone,  Jr.,  sergeant-at- 
arms  (one  to  be  elected);  Charles  Reed, 
Morris  Caldwell,  John  Brunner  and  Charles 
Knoble,  executive  board  (two  to  be 
elected),  and  Walter  Rice,  Lester  Firing, 
Samuel  Rubin,  Richard  Nebinger,  Charles 
Knoble,  Calvin  Rudy  and  Charles  Mader 
trustees  (three  to  be  elected).  Katz  is 
also  secretary-treasurer  of  the  Fourth  Dis¬ 
trict,  the  international  organization. 

— C.  W.  B. 


Sunday  movies  did  not  break  any  attend¬ 
ance  records  in  these  parts  the  first  day. 
In  many  of  the  suburban  towns  they  were 
no  novelty,  for  the  theatres  had  been  oper¬ 
ating  on  the  Sabbath  for  years. 

White  Haven  Theatre  is  closed  for  two  weeks 
along  with  other  public  places  as  precau¬ 
tion  against  outbreak  of  meningitis. 

Theatre  employes  in  Wilkes-Barre  gave 
$306.20  to  the  annual  drive  of  the  Com¬ 
munity  Welfare  Federation. 

Children’s  Theatre  launched  its  current  sea¬ 
son  at  Irem  Temple. 

“She  Married  Her  Boss,”  received  some  extra 
publicity  at  the  Capitol,  thanks  to  a  tie-up 
A1  Cox  had  with  “The  Evening  News.” 
Twenty-five  pairs  of  tickets  were  awarded 
for  letters  on  the  subject. 

Fred  Hermann,  Irving,  is  fussed  about  the 
pass  evil.  Fred  is  complaining  because 
most  of  the  free  tickets  come  in  on  Friday 
night,  the  last  day  of  his  show,  thereby 
giving  him  no  special  advantage  in  the 
way  of  mouth-to-mouth  advertising.  He’s 
trying  a  one-man  campaign  to  have  the 
recipients,  especially  the  newspapers,  use 
the  passes  early  in  the  week 

Comerford  bowling  league  is  getting  a  big 
play  from  the  boys.  There  are  more  play¬ 
ers  than  there  are  vacancies. 

— J.  J.  McS. 


VINE  STREET 

( Continued  from  page  39) 

A1  Fischer  came  out  of  the  hospital. 

Manager  Joe  Becker,  Apex  Garage,  is  wait¬ 
ing  for  that  Variety  Club,  January  1  2, 
affair. 

The  Jack  Greenbergs  have  moved  to  Wayne 
Manor. 

Basil  Ziegler,  Bank  Nite  distributor,  says  that 
the  Lincoln  Theatre  is  beginning  to  pick 


up  with  the  award  idea,  and  that  several 
other  houses  are  being  added  to  the 
lengthy  list. 

Bill  Heenan,  Preferred,  announces  that  “Hell’s 
Harbor,”  with  Lupe  Velez,  is  certainly  fol¬ 
lowing  in  the  footsteps  of  the  swell  busi¬ 
ness  that  “Hell’s  Angels"  and  "Scarface” 
did. 

John  Golder,  Hollywood,  points  out  that  "The 
Old  Homestead"  and  "Dizzy  Dames”  are 
just  what  the  box  office  wanted.  "Wives 
of  the  Underworld”  and  “Secrets  of  Paris,” 
with  Wendy  Barrie  and  Zelma  O’Neal  are 
two  of  the  most  recent  entrants. 

Passing  of  George  Maillard,  salesman  for 
Hollywood  exchange,  and  an  old-timer  in 
the  business,  was  mourned  by  all.  He 
dropped  dead  in  Wilkes-Barre  while  up¬ 
state  on  business  for  the  company. 

Rose  Forman,  FD,  and  Freda  Lieberman, 
Columbia,  were  married  on  the  same  day 
but  not  to  each  other.  They  went  on  a 
double  honeymoon  to  New  York. 

Quality  Premium  is  going  strong  with  "Broad¬ 
way  Handicap.”  It  has  already  been 
signed  by  more  than  two  score  theatres, 
according  to  reports.  Comerford,  Sablo- 
sky  circuits  are  using  the  game  here  with 
Warners,  Loew  s  and  Schine  in  other  terri¬ 
tories.  Game  is  on  film,  does  not  employ 
cards  or  pegs  and  takes  I  0  minutes  to 
play. 

Harry  Weisbord  is  now  selling  Air-Kure,  a 
new  device  for  purifying  the  air  electri¬ 
cally.  In  a  demonstration,  recently,  he 
proved  its  worth  with  the  result  that 
restaurants,  theatres  are  going  for  it 
strong.  He  is  always  at  the  exhibitor’s 
service. 

Everyone  is  glad  to  see  Joe  Leon  back  at  U. 

Joe  Arasano,  Universal,  after  being  married 
six  months,  still  gets  chicken. 

George  Finkelstein,  Universal  accessories 
manager,  is  looking  forward  to  great  ad¬ 
vertising  sales  on  "Remember  Last  Night.” 

Dot  Corson,  Universal,  was  seen  on  the  ice 
(how?)  at  the  Arena. 

Universal  office  is  to  be  entirely  remodeled. 

Mi  ss  Jeanette  Berliner,  FD  booker,  went  to 
New  York  for  Thanksgiving. 

Passing  of  Stanley  L.  Pierce,  one  of  the  old¬ 
est  projectionists  in  the  city,  and  a  mem¬ 
ber  of  Keystone  State  Operators  Union, 
was  mourned  by  all.  He  held  License  No. 
5  of  the  City  of  Philadelphia.  His  death, 
November  15,  took  a  valued  member  of 
the  local  operators’  fraternity.  Many  Key¬ 
stone  members,  headed  by  president  Ben 
Futerman,  attended  his  funeral  in  German¬ 
town. 


Booking  Theatres 
Everywhere 

Honest  ::  Reliable 
Conscientious 
Service 

EDWARD  SHERMAN 

VAUDEVILLE  AGENCY 

Real  Estate  Trust  Bldg. 
PHI  L  A  D  E  LP1II  A 

Pennypacker  7595 

MAYFAIR  THEATRE  BLDG.,  NEW  YORK 
BR.  9-1905 


THE  PHILADELPHIA  EXHIBITOR 


Dec  1’  35 


43 


Philadelphia  Federation 
of  Women’s  Clubs  and 

Allied  Organizations 

• 

Mrs.  Arthur  Goldsmith 

Chairman,  Motion  Pictures 

Penti  Valley,  Narberth  Narberth  3674 


Chester  County  Federation  of  Women’s  Clubs 
will  hold  a  meeting,  December  1 2,  at 
Phoenixville,  at  the  Colonial  Theatre,  at 
which  time  Mrs.  Arthur  Goldsmith  will 
demonstrate  the  use  of  stills  in  the  schools 
and  the  character  building  film  “Secrets 
of  Success”  will  be  shown. 

Mrs.  Arthur  Goldsmith  is  now  a  grand¬ 
mother,  a  grandson  having  been  born  to 
her  daughter  a  fortnight  ago  in  New  York 
City. 

Annual  meeting  of  the  Federation  of  Wo¬ 
men’s  Clubs  of  Pennsylvania,  Southeastern 
District,  including  Bucks,  Berks,  Montgom¬ 
ery,  Delaware,  Lancaster,  Philadelphia  and 
Chester  counties  was  held  recently.  A 
demonstration  of  a  well-balanced  program 
was  held  at  Uptown  Theatre,  Earle  Bailey, 
manager,  Dave  Weshner,  host.  F  ox, 
through  Sam  Gross,  Edgar  Moss,  both  Fox 
executives,  supplied  "Metropolitan.”  Mo¬ 
tion  picture  chairmen  of  each  district 
were  present,  with  Mrs.  Goldsmith  in 
charge. 

Women’s  Club  of  Stonehurst  had  a  motion 
picture  day.  Mrs.  Robert  Hardy  is  chair¬ 
man  and  the  club  listened  to  a  talk  and 
demonstration  of  certain  reels. 

Recently,  Mrs.  Goldsmith  has  been  talking 
at  many  schools,  junior  high  schools  and 
high  schools,  with  enthusiastic  response. 
Recently,  she  addressed  the  Monday  Club 
of  Fox  Chase,  which  has  for  its  chairman 
Mrs.  Frank  Adair,  its  president,  Mrs.  Stark. 

Most  enthusiastic  recognition  has  been  given 
Mrs.  Arthur  Goldsmith,  chairman,  in  re¬ 
gards  to  her  still-library  of  more  than  3500 
pictures,  available  to  those  studying 
motion  picture  appreciation  as  well  as  to 
schools  and  teachers.  The  demand  has 
been  great  indeed  and  even  a  group  in 
Toledo,  hearing  about  it,  sent  in  a  request 
for  information. 

From  M.  David  Hoffman,  head  of  the  English 
department,  Simon  Gratz  High  School,  re¬ 
cently  came  a  letter  indicating  how  much 
the  stills  were  appreciated.  Not  only  are 
they  used  in  motion  picture  appreciation 
classes,  the  motion  picture  club,  but  in  the 
art  and  social  studies,  the  English  depart¬ 
ment  and  other  divisions.  They  are  inval¬ 
uable,  he  wrote.  To  quote  from  his  letter: 
”1  am  sure  the  motion  picture  industry 
which  has  so  considerately  co-operated  will 
realize  that  this  work  develops  discrimin¬ 
ating  judgments,  and  an  appreciation  of 
their  efforts  to  make  the  motion  picture 
contribute  to  the  elevation  of  American 
life.  ...  1  feel  sure  that  if  the  motion 

picture  industry  knows  the  use  to  which 
the  stills  were  put,  they  would  be  more 
than  glad  to  come  to  your  assistance,  both 
for  their  own  advantage,  and  for  the  serv¬ 
ice  they  render  to  the  schools  of  the  coun¬ 
try.” 

Mrs.  Frank  Markle,  Chester  county  chairlady, 
has  called  a  meeting  of  her  group  at  West 
Chester  Court  House,  December  12.  100 

women  are  expected  to  attend.  Mrs. 

Arthur  Goldsmith  will  tell  how  to  use  the 


stills,  etc.  A  talk  on  “Secrets  of  Success" 
will  be  another  part  of  the  meeting. 

Southeastern  District  Federation  Club,  plus 
press  and  publicity,  will  hold  its  confer¬ 
ence  at  the  Bankers’  Club,  December  6. 
Miss  Rene  Stern,  “Philadelphia  Record," 
is  in  charge.  The  afternoon  session  is  open 
to  the  public,  with  a  whole  day  session 
with  pressmen,  press  women  and  club¬ 
women.  Frank  Fielding,  "March  of  Time," 
will  speak  on  the  difference  between  a 
newsreel  and  the  March  of  Time.  Other 
features  will  include  a  news  and  comedy. 

Philadelphia  Federation  Clubwomen  of  the 
motion  picture  study  group  and  the  Wel¬ 
fare  Federation  Committee  will  meet  De¬ 
cember  3.  Co-operation  between  the  two 
will  be  discussed. 


Eddie  Moore,  district  manager,  Cleon  Miller, 
Strand,  got  out  a  novel  entertainment 
menu,  to  plug  Thanksgiving  day  shows  at 
the  four  Warner  theatres.  Miller  sold 
"Metropolitan”  with  personally  addressed 
postcards  to  the  members  of  church  choirs 
and  several  music  clubs.  For  "The  Rain¬ 
makers”  he  printed  special  heralds  to  ap¬ 
peal  to  the  kids,  managed  to  stuff  2,600 
papers. 

When  he  showed  “Mutiny  on  the  Bounty”, 
Jules  Reisman,  Capitol,  contacted  the  his¬ 
tory  and  English  departments  of  the  local 
high  schools.  The  following  week  he 
showed  “Pitcairn  Island"  and  sold  it  to 
his  patrons  as  a  sequel  to  Mutiny.  Reis¬ 
man  packed  them  in  at  a  special  midnight 
preview  showing  of  "Thanks  a  Million,” 
night  before  Thanksgiving.  For  a  "Night 
at  the  Opera,”  Reisman  secured  a  record 
tie-up  with  a  local  music  house  on  grand 
opera  records.  On  the  opening  night  he 
entertained  the  squad  of  the  visiting  Leb¬ 
anon  football  team  to  play  the  local  high 
school. 

Harry  Olmstead,  Ritz,  packed  his  house 
with  kids  on  Saturday,  November  23,  when 
he  ended  one  serial  and  started  a  new  one 
and  gave  away  a  $50  bicycle. 

Maurice  Chevaux,  Ritz  staff,  is  the  proud 
father  of  a  bouncing  baby  boy. 

J.  W.  Richley,  owner  and  manager,  York 
Theatre,  attracted  some  additional  busi¬ 
ness  to  his  house  by  giving  away  40  attrac¬ 
tive  electric  lights. 

Bert  Reisman,  film  salesman,  RKO,  attached 
to  the  Pittsburgh  office,  sailed  November 
21,  for  Havana,  Cuba,  to  become  special 
representative.  Reisman,  who  is  a  brother 
of  Jules  Reisman,  manager,  Capitol  The¬ 
atre,  York. 

In  advance  of  “Red  Salute,”  Syd  Poppay, 
Rialto  Theatre,  splashed  a  one-sheet  on 
the  front  of  the  theatre,  with  cartoon  cut¬ 


outs  from  the  New  York  papers,  and  in¬ 
forming  Yorkers  thattheir  only  local  screen 
player,  Nella  Walker,  is  a  member  of  the 
cast.  He  tied  in  with  the  local  Ford  dealer 
to  get  a  lot  of  free  publicity  at  the  York 
Auto  Show.  On  Thanksgiving  Day  he  sent 
a  boy  to  the  annual  Turkey  Day  football 
game  with  a  card  about  the  picture. 

Jules  Reisman,  Capitol,  has  sold  one  of  the 
city’s  largest  department  stores  on  the  idea 
of  co-operative  advertising  and  the  adver¬ 
tising  manager  was  so  pleased  with  the  re¬ 
sults  of  a  stocking  ad  in  conjunction  with 
the  showing  of  “Rendezvous,”  that  she 
watches  the  pictures  he  plays  like  a  hawk, 
even  suggesting  new  ways  of  getting  to¬ 
gether. 

A  bookstore  tie-up  and  a  boy  on  the  street 
dressed  in  cowboy  regalia,  were  used  by 
Syd  Poppay,  Rialto,  to  sell  "Eagles  Brood.” 
For  Page  Miss  Glory  he  secured  two 
window  displays  plugging  the  songs. 

— R.  G.  R. 


LETTERS  TO  THE  EDITOR 


From  Lew  Swaab 

Editor: 

1°  some,  the  story  of  the  Good  Samaritan  may  be  a 
fable,  but  to  me,  it  is  genuine,  for  I  have  had  a  dem¬ 
onstration  of  it  in  no  uncertain  manner.  Upwards  of 
three  years  ago,  I  met  with  an  accident  which  left  me 
with  neuritis,  the  suffering  from  which  was  so  intense 
as  to  beggar  description. 

I  had  been  honored  with  an  invitation  as  a  guest  of 
honor  by  my  confreres,  the  Philadelphia  Moving  Picture 
Operators’  Union,  Local  number  307,  to  their  twenty- 
fifth  anniversary  banquet,  and  due  to  illness,  was  unable 
to  attend. 

Among  those  present  was  the  Good  Samaritan  in  the 
person  of  our  mutual  friend,  Ben  Amsterdam,  who,  on 
learning  the  cause  of  my  absence,  called  at  my  home, 
Wednesday  evening  following  the  banquet,  and  remained 
with  me  until  midnight,  applying  a  remedy  he  had  used 
on  himself  with  good  effect,  and  which  gave  me  relief 
beyond  expression. 

True  friendship  was  thus  exemplified.  We  had  not 
met  for  months,  yet  in  the  goodness  of  his  heart,  he. 
by  his  generous  action  gave  me  relief  the  doctors  failed 
to  do  and  which  has  placed  me  under  obligation  to  him, 
I  may  never  be  able  to  repay. 

1  am  not  of  a  religious  nature  but  I  am  sure,  this 
good  deed  will  not  be  overlooked  by  the  Father  of  us 
all.  Would  there  were  many  like  Ben  Amsterdam,  the 
world  would  then  be  a  better  place  in  which  to  live. 

My  son  Mark  brought  home  a  program.,  signed  by 
numerous  friends  present,  led  by  the  president  of  the 
organization,  brother  Lou  Krouse  who  wrote,  “A  real 
friend  is  the  gift  of  God.”  My  heartfelt  thanks  is 
hereby  acknowledged,  I  cannot  find  words  to  express 
my  appreciation  for  the  sentiments  expressed  in  that  pro¬ 
gram  and  I  thank  one  and  all  for  their  friendship  which 
I  highly  prize. 

I  am  unable  to  reach  each  one  individually.  I  cannot 
express  myself  as  I  would  like  to,  especially  to  your  own 
comment,  “Come  back  we  all  miss  you.”  Thank  you 
again  and  again  from  one  who  values  friendship  and  who 
has  always  tried  to  incorporate  a  fraternal  spirit  in  all 
his  transactions. 

Faithfully  and  sincerely, 

LEWIS  M.  SWAAB. 

November  16,  1935. 


The  Ounce  of  Prevention  that 
will  save  you  from  ruin  I 


+SEnv/C£D+ 

SA r  m  TV  C  ONT  ROI 


Qualify  Products  '  Friendly  Guarantees  at 

CLEM'S,  independent  Theatre  Supply  House 

Everything  from  the  Street  to  the  Screen ! 

1224  VINE  STREET  PHILADELPHIA,  PA. 


44 


Dec  1 1 3  5 


THE  PHILADELPHIA  EXHIBITOR 


ELECTION  of  canvassmen,  after  being 
postponed,  was  held  November  25. 

CANVASSMEN  elected  at  the  November 
25  meeting  were  James  Clark,  Ben  Amster¬ 
dam,  Doc  Levy,  Ted  Schlanger,  Jay  Emanuel, 
Earle  Sweigert,  Dave  Weshner,  Jack  Beresin, 
Jack  Greenberg,  Joe  Engel,  Leonard  Schles- 
inger.  These  will  meet  within  a  week  to 
elect  the  officers  for  the  club  for  the  new 
year.  Frank  Fogel  has  already  been  made 
"fixer”  for  the  club,  which  means  attorney 
in  layman’s  language.  The  November  25 
meeting  indicated  that  there  has  been  a  re¬ 
vival  in  club  spirit  with  members  more  enthu¬ 
siastic  than  at  any  time  and  more  members 
taking  a  vital  interest  in  the  club.  Prelim¬ 
inary  plans  reveal  that  a  drive  for  more  mem¬ 
bers  will  be  started,  some  new  ideas  will  be 
installed  and  that  the  1936  season  should 
be  the  best  in  the  club's  history.  Elec¬ 
tion  of  Earle  Sweigert  to  the  canvassmen 
group  indicates  the  vote  of  confidence  given 
him  during  his  regime  as  chief  barker. 

THE  PRE-THANKSGIVING  PARTY  night 

sponsored  by  the  ladies'  auxiliary  brought 
out  the  largest  club  crowd.  Various  conti¬ 
nental  dishes  were  served.  Jim  Clark  donated 
a  15-pound  turkey,  won  by  Harry  Weiner. 
An  orchestra  and  gala  floor  show  aided.  A 
New  Year’s  Eve  show  is  now  planned.  Mrs. 
William  Clark,  Mrs.  Amy  Fisher  and  Mrs. 
Earle  Sweigert  were  queens  for  the  night. 

TYPHOON  AIR  CONDITIONING  has  in¬ 
stalled  the  new  ventilating  apparatus,  which 
certainly  helps  out.  A  big  hand  for  Jim 
Dailey. 

THE  LADIES’  AUXILIARY  held  a  meet¬ 
ing  the  day  after  Thanksgiving. 

BARKER  CHARLES  ZAGRANS  dug  down 

deep  into  his  pocket,  paid  himself  for  a  sug¬ 
gested  ticket  for  the  Variety  Club  canvass¬ 
men.  Charlie’s  idea  was  to  attract  by  big 
names,  so  anyone  looking  at  the  ballot  saw 
Adolph  Hitler,  Benito  Mussolini,  Haile  Selas¬ 
sie,  Mae  West,  A1  Smith,  Babe  Ruth,  Paul 
Whiteman,  Eddie  Cantor,  Herbert  Hoover, 
Walter  Winchell,  Barney  Google. 


David  Schlear,  70,  proprietor,  theatre,  Ham¬ 
burg,  narrowly  escaped  death  November 
1 5  when  his  car  got  out  of  control  and 
plunged  through  the  metal  guard  rail  be¬ 


tween  Hamburg  and  Orwigsburg  on  the 
state  highway.  He  suffered  a  broken  left 
jaw,  concussion  of  the  brain  and  lacera¬ 
tions  of  the  head.  A  companion  received 
lacerations  of  the  head  and  face. 

Good  sized  crowds  greeted  the  legalization  of 
Sunday  movies,  November  1  7.  A  severe 
storm  halted  most  of  the  out-of-town  trade 
in  Schuylkill  C  ounty. 

Final  hearing  of  testimony  on  reorganization 
plans  for  the  Higgins  Enterprises  was  held 
by  Referee  in  Bankruptcy  L.  F.  Lybarger. 
A  meeting  to  vote  on  the  proposal  will  be 
held  in  Judge  Moser’s  office  in  Shamokin, 
December  I  4. 

Official  vote  for  Sunday  movies  in  Schuylkill 
County,  where  seven  communities  okayed 
and  six  communities  repudiated  the  issue, 
showed  that  under  county-wide  option  the 
issue  would  have  won.  Total  county  vote 
in  favor  of  the  issue  was  23,401  while 
votes  against  Sunday  movies  were  22,906. 
In  Carbon  County,  five  sections  turned 
down  Sabbath  motion  pictures  while  three 
favored  them. 

— H.  E.  H. 


Advocates  of  the  pari-mutual,  wagering  horse 
and  dog  racing  measure  are  holding  meet¬ 
ings  and  obtaining  signatures  to  a  petition 
to  the  governor  to  call  a  special  session  of 
the  New  Jersey  Legislature  to  pass  the  bill, 
calling  for  a  state-wide  referendum.  Allied 
Theatre  Owners  of  New  Jersey  are  alert, 
opposing  the  proposed  legislation,  in  most 
every  section  of  New  Jersey.  Allied  New 
Jersey  is  also  preparing  to  fight  the  pro¬ 
posed  amusement  tax  which  Republican 
political  leaders  advance  as  a  means  of 
securing  $28,000,000  Emergency  Relief 
Funds.  Allied  is  to  consider  these  propo¬ 
sitions  at  the  Bermuda  boat-trip  session, 
December  7. 

State  Theatre  closed  indefinitely. 

Mrs.  Helen  Hildinger,  Strand  Theatre,  Mrs. 
Mary  Bishop,  Victory  Theatre;  Frank 
Henry,  Strand  Theatre,  and  Clark  Hildin¬ 
ger,  Stacy  Theatre,  plan  to  attend  Allied 
New  Jersey  meeting  this  month  on  the 
boat  trip  to  Bermuda. 

John  Bodley,  Gaiety  Theatre,  plans  a  num¬ 
ber  of  special  events  with  his  "Happy 
Holiday  Club”  a  box  office  aid. 

— F.  McC. 

Reports  indicate  that  the  Allied  Jersey  mem¬ 
bers  will  be  joined  by  theatremen  from  all 
parts  of  the  east  when  they  embark  on  the 
jaunt  to  Bermuda  shortly. 


Ask  Questions 

Our  Sales  Promotion 
Department  can  help 
you  as  it  has  helped 
others:- 

EXHIBITOR  No.  1— 

Placed  passes  in  his  candy 
machine  and  his  sales 
increased  . 33% 

EXHIBITOR  No.  2— 

Used  a  flasher  button  on 
his  candy  machine  lights, 
and  his  sales  increased.  .21% 

EXHIBITOR  No.  3— 

Instructed  cashier  to  pass 
out  nickels  in  her  change 
and  increased  his  sales.  .19% 

IT  PAYS  TO  ASK  QUESTIONS 

See  next  issue  for  other 
ideas  used  by  successful 
showmen. 


BERLO 

VENDING 

COMPANY 

1518  N.  Broad  St.,  Phila. 
POPLAR  6011 

Or  GEO.  P.  AARONS 

301  N.  13th  Street  LOCust  4245 


THEATRE  DESIGN 

Remodeling  »  Building 

H  DAVID  SUPOWITZ 

REGISTERED  ARCHITECT 
246  S.  15th  St.  Philadelphia 

Pennypacker  2291 


1936  BOOKING  CALENDAR  uutke^ill 

14  Months  of  Service  ...  A  bigger,  improved  calendar — starting  with  December, 

1935,  and  including  January,  1937  ,  .  All  important  Showman’s  Dates  in  a  clear, 

legible  fashion  .  .  .  Size,  25  x  38  .  .  Only  the  trade  journal  that  is  published  by 

a  practical  theatre  owner  for  theatre  owners  could  so  anticipate  a  Showman’s  needs 
.  .  .  ANOTHER  SERVICE  FROM  YOUR  HOME  TOWN  TRADE  JOURNAL! 

-TO  ALL  SUBSCRIBERS  TO  THE  EXHIBITOR-  FREE  I 


THE  PHILADELPHIA  EXHIBITOR 


Dec  1*35 


45 


BETTER  MANAGEMENT 


Tested  ideas  .  .  .  Suc¬ 

cessful  merchandising  .  .  . 
Stunts  that  are  proven. 


Gilman  Shoots  Works 
for  "Bounty"  Campaign 

If  anyone  feels  cocky  over  a  bit  of 
exploitation  work  engineered  recently, 
let  his  eyes  wander  over  the  details  of 
the  campaign  executed  by  Sam  Gil¬ 
man,  manager,  Loew  s  Regent  Theatre, 
Harrisburg,  and  his  flashy  assistant, 
“Bob”  Etchberger,  for  “Mutiny  on  the 
Bounty.” 

Lobby  display:  Three  weeks  in  advance 
used  a  lobby  display  board  on  the  lower  floor 
and  on  the  balcony. 

Mirrors:  All  mirrors  throughout  the  the¬ 
atre,  including  even  those  in  the  toilet  rooms, 
called  attention  to  date  of  arrival  of  picture. 

Te  aser  trailer:  Special  teaser  trailer  from 
the  Metro  exchange  was  used  in  news  reel 
two  weeks  prior  to  opening. 

Display  at  exposition  building:  Two  weeks 
before  opening  of  picture  a  ‘‘Mutiny’’  dis¬ 
play  booth  was  opened  at  the  Progress  Expo¬ 
sition  held  by  “The  Evening  News,”  a  local 
daily. 

Wall  banner:  Two  weeks  prior  to  opening 
•a  10  by  20  foot  cloth  banner  was  placed  on 
the  wall  of  a  building  facing  the  Pennsylva¬ 
nia  Railroad  Station,  where  thousands  of 
people  pass  almost  daily. 

Hooks  to  newspaper  men:  The  hook,  “Mutiny  on  the 
Bounty,”  was  presented  to  the  editor  and  the  critic  of 
the  Harrisburg1  “Telegraph,”  evening  daily,  as  a  result 
of  which  the  story  was  mentioned  repeatedly  in  the 
newspaper  long  before  the  opening  of  the  picture. 

“It’s  True”  cartoon  cards:  As  a  novel  throw-away, 
cards  were  printed  from  the  “It’s  True”  cartoon  mat 
on  “Mutiny”  and  distributed. 

Liberty  boys  parade:  Liberty  Magazine  carrier  boys 
on  Saturday  morning  paraded  to  the  theatre,  where 
they  were  the  guests  of  the  management. 

Radio:  A  radio  transcription  was  used  on  station 
WITH  the  night  before  the  picture  opened.  In  addi¬ 
tion  to  the  theatre’s  regular  organ  broadcasts,  fourteen 
mentions  of  the  picture  were  made  a  week  before  the 
opening. 

Special  windows:  Tie-ups  were  made  to  use  three 
dress  shop  windows  for  display  of  special  press  book 
photo  streamers. 

Miniature  twenty-fours:  30  miniature  24-sheets  in 
attractive  frames  were  placed. 

Tire  cover  cards:  20  tire  cover  cards  were  used  on 
private  automobiles  that  did  much  traveling  about  the 
city  and  vicinity.  Ten  taxicabs  of  the  Penn-Harris  Taxi 
Company  carried  cards  mounted  over  luggage  carriers. 

“Mutiny”  cards:  The  music  counter  of  a  five  and  ten 
carried  a  display  of  “Mutiny”  cards  in  addition  to 
the  music  sheets.  The  “Wanted  for  Mutiny”  cards 
from  the  press  book  were  tacked  on  poles  and  fences. 

Love  flower  heralds:  Special  love  flower  heralds  were 
distributed  carefully  among  all  sales  girls  in  all  de- 


New  Publicity  Company 


Articles  of  incorporation  have  been 
filed  by  Jack  Hess  and  Lou  Greenspan 
for  the  Motion  Picture  Advertising 
Company,  Inc.  An  interest  in  the  cor¬ 
poration  is  held  by  Union  Lithographic 
Corporation  of  San  Francisco  and  Los 
Angeles,  who  will  be  affiliated  with  the 
new  company,  to  bring  the  manufactur¬ 
ing  of  pressbooks  and  all  items  of  acces¬ 
sories  to  the  west  coast,  this  being  the 
first  organization  of  its  kind  to  be  estab¬ 
lished  here. 

About  a  month  ago,  Jack  Hess  and 
Lou  Greenspan  established  a  publicity 
and  advertising  agency. 


partment  and  five  and  ten  cent  stores,  in  office  buildings. 

Roto  pages:  Four  hundred  special  roto  pages  were 
pasted  in  barber  shop,  tailor  shop  and  restaurant  win¬ 
dows. 

Airplane  tie-up:  At  a  big  football  game  on  th? 
opening  day  a  tie-up  was  made  with  a  daily  newspaper 
for  use  of  its  airplane  which  was  flown  over  stadium  into 
which  photos  of  Clark  Gable  and  cartoon  cards  were 
dropped. 

Special  front:  On  the  theatre  front  a  special  valance 
was  used  around  the  marquee. 

Newspaper  breaks:  In  the  “Sunday  Courier”  on  the 
Sunday  prior  to  the  opening  the  movie)  section  was 
almost  stolen  with  “Mutiny”  breaks.  “It’s  True”  car¬ 
toon  cards  were  planted  in  a  morning  daily,  where  they 
stood  out  conspicuously  at  the  top  of  the  page. 

Teaser  stickers:  Three  weeks  before  the  picture  opened 
the  town  was  literally  “stuck  up”  with  two-inch  die 
cut  stickers  reading  just  “There  is  Mutiny  on  the 
Bounty,”  and  nothing  more. 

The  Dickinson  College  football  squad  were  tin*  guests 
of  Manager  Gilman  at  “Mutiny  on  the  Bounty”  on  the 
eve  of  their  annual  football  classic  with  Gettysburg 
College. 

Another  feature  of  the  exploitation  campaign  was  a 
telegram  from  78-vear-old  Herman  Fehleisen,  veteran 
doorman  at  Loew’s,  which  appeared  in  the  movie  column 
of  a  daily  newspaper. 


Major  Bowes  in  Reading 

Dwight  Van  Meter,  Astor,  Reading,  scored 
also  in  a  Mayor  Ermentrout  proclamation 
naming  November  23,  as  “Major  Bowes  Day” 
in  Reading,  the  date  of  a  special  morning 
performance  for  inmates  of  six  orphanages 
and  a  widows’  home,  at  the  Astor,  with  a 
presentation  of  the  Bowes  unit.  Van  Meter 
planted  the  proclamation  in  the  Reading 
“Eagle”  and  also  in  the  Reading  “Times,” 
getting  a  two-column  head  in  the  latter 
paper. 


“Hands  Across  the  Table” 

Philadelphia 

Tower  Theatre  tied-up  with  a  local  beauty 
parlor,  who  furnished  it  with  an  attractive 
manicurist  and  all  the  necessary  apparatus.  A 
girl  was  seated  in  front  of  a  specially  built 
illuminated  setting,  with  a  40x60  of  Fred 
MacMurray  and  Carole  Lombard,  with  illumi¬ 
nated  stills  and  an  imitation  bronze  grille 
frame  enclosed  in  a  real  bronze  partition.  A 
boy  was  seated  at  the  table  having  his  nails 
manicured.  Anyone  entering  the  theatre 
could  have  their  nails  done  free  of  charge 
and  the  young  lady  had  a  steady  line  of  cus¬ 
tomers. 

It  clicked. 


SPECIAL  FILM  RATES 


Parking,  All  Day . 25c 

High-Pressure  Washing  .  .  75c 

Towing  Service — 

Any  Time,  Any  Place. 
Road  Service  to  all  Patrons. 
Mechanic  Always  on  Duty. 
24-hour  Service. 

APEX  GARAGE 

249-51-53  N.  JUNIPER  ST. 
232  N.  JUNIPER  ST. 

GIRARD  SERVICE 
GARAGE 

5155  GIRARD  AVE. 

BECKER  BROTHERS#Proprietors 


BALLYHOO.  When  Dr.  Sally  Rand,  appearing  at  the  Astor  Theatre,  Read¬ 
ing,  attended  the  Exchange  luncheon  in  that  town,  she  appeared  as  “profes¬ 
sor”  of  history  and  applied  psychology,  delivered  a  talk  on  Ethiopia,  all  of  which 
pleased  Manager  Dwight  Van  Meter  who  is  pictured  here  with  Miss  Rand  and 
others. 


THE  PHILADELPHIA  EXHIBITOR 


Dec  1 1 35 


47 


Astor ,  Reading ,  Break 


Because  Albright  College,  Reading, 
history  professor  refused  to  lecture  at 
the  same  Exchange  Club  session  with 
Sally  Rand,  dancing  in  the  Astor  The¬ 
atre  on  a  five-day  engagement,  Sally 
and  the  Astor  got  a  million  dollars’ 
worth  of  free  publicity. 

The  professor,  Milton  W.  Hamilton, 
said  he  was  not  informed  he  was  to 
speak  on  the  Rand  program  and  can¬ 
celled.  Club  officers  went  out  and  en¬ 
gaged  a  trained  animal  act,  a  “dog  with 
a  human  mind,’’  as  a  side  attraction. 

Dwight  Van  Meter,  Astor  manager, 
who  had  presented  Sally  in  her  street 
clothes  “white  space  advertising”  talk 
at  the  Rotary  Club  the  day  before,  got 
the  break  of  his  life  when  “my  learned 
colleague,”  as  Sally  termed  Dr.  Ham¬ 
ilton,  refused  to  talk  on  his  announced 
subject,  “Ethiopia  and  Italy.” 


Cohn  Scores 

Arthur  Cohn,  manager,  Queen,  Wilming¬ 
ton,  got  in  some  good  will  strokes  in  new 
surroundings  Thanksgiving  when  he  arranged 
with  Mayor  Bacon  to  have  the  Major  Bowes 
show  which  he  had  booked  for  three  days 
visit  the  Sunnybrook  Preventorium  Thanks¬ 
giving  morning  at  I  1  o’clock  and  give  a 
performance  for  the  shut-ins.  Co-operating 
with  the  Mayor’s  committee  and  the  Anti- 
Tuberculosis  League,  Cohn  made  many 
new  friends  which  any  out-of-town  manager 
needs. 


"Here  Comes  Cookie" 


Harrisburg 

Readers  of  a  daily  movie  column  in  a  Har¬ 
risburg  newspaper  enjoyed  a  stunt  arranged 
by  manager  Jerry  Wollaston,  Victoria,  to  ex¬ 
ploit  engagement  of  “Here  Comes  Cookie.” 
Readers  were  instructed  to  "make  up”  some 
dumb  sayings,  similar  to  those  spoken  by 
Gracie  Allen,  send  them  to  the  columnist  and 
receive  free  tickets  to  the  picture. 


ON  THE  LEFT 

IMPERIAL  STARS.  On  the  opposite  page  may  be 
seen  some  of  the  stars  current  in  Imperial  pic¬ 
tures.  In  "Rich  Relations"  are  (top,  left  to 
right)  Frances  Grant,  Gertrude  Astor,  Ralph 
Forbes,  Muriel  Evans,  Franklyn  Pangborn,  Donald 
Kirke,  (second  row)  William  E.  Lawrence,  Barry 
Norton,  Ethel  Clayton,  Jeanie  Roberts,  Mary  Carr, 
Rosemary  Theby,  (third  row)  Wesley  Barry, 
Harry  Mye-s,  Crauford  Kent,  Mary  MacLaren; 
in  “Manhattan  Butterfly”,  George  Meeker,  Dor¬ 
othy  Grainger,  (fourth  row)  Matty  Fain,  Dor¬ 
othy  Burgess,  Kenneth  Thomson,  Harry  Holman, 
Ca-melita  Geraghty,  William  Bakewell,  (fifth 
row)  Betty  Compson;  in  “Murder  by  Television”, 
June  Collyer,  Bella  Lugosi,  George  Meeker,  Claire 
McDowell,  Hattie  McDaniels. 


John  Wayne  Boost 

"Young  America,”  news  weekly  for  boys 
and  girls,  is  sponsoring  a  five-week  contest 
featuring  John  Wayne,  western  star  of  Re¬ 
public  pictures,  with  20  prizes  awarded  for 
the  best  letter  submitted  by  readers  on  the 
subject  "Who  Was  the  Most  Colorful  or 
Adventurous  Figure  in  American  History?” 
The  campaign,  called  the  John  Wayne-Great 
American  Contest,  has  already  won  the  sup¬ 
port  of  educational  authorities  throughout 
the  country,  with  participation  urged  upon 
grammar  and  high  school  students. 

Republic  has  issued  a  special  contest  trailer 
to  be  shown  in  all  theatres  playing  the  John 
Wayne  series.  The  trailer  gives  complete  in¬ 
formation  about  the  campaign,  with  a  plug 
to  the  co-operating  magazine  as  well  as  to 
Wayne.  In  addition,  a  large  poster  for  lobby 
display  has  been  sent  to  the  theatre,  on  which 
the  main  prizes  are  reproduced. 


"March  of  Time"  Ballot 

Issue  No.  8,  “March  of  Time”  offers  possi¬ 
bility  regarding  Republican  presidential  can¬ 
didates.  It  has  been  suggested  that  a  tie-up 
with  a  Republican  paper  regarding  candi¬ 
dates'  poll  be  arranged,  that  ballots  be 
distributed  at  theatres,  that  theatres  get 
dailies  co-operation  on  publicity  on  the  vote. 

It  looks  like  a  good  idea  and  has  been 
worked  to  success  in  New  York  City. 


New  Delaware  Charters 

United  Amusement  Company.  To  conduct  business  of 
affording  amusement  to  the  public. 

Hollywood  Roto-Tank,  Ltd.  Deal  in  motion  picture 
and  photographing  equipment  of  all  kind. 

Centennial  Broadcasting  Company.  General  broad¬ 
casting  business. 


“Blue  Book  of  Projection ” 

Containing  over  700  pages  of  text  and 
illustrations,  and  with  its  material  so 
organizated  that  both  the  highly  trained 
Projectionist  and  the  student  are  equally 
served,  the  sixth  edition  of  F.  H.  Rich¬ 
ardson’s  “Bluebook  of  Projection,”  just 
published,  reveals  a  painstaking  effort  to 
combine  an  exposition  of  underlying 
principles  with  detailed  explanations  of 
approved  projection  practice. 

Throughout  the  book  the  fundamental 
sciences  represented  in  the  projection¬ 
ist’s  craft,  such  as  electricity  and  optics, 
receive  theoretical  attention  as  well  as 
practical  application  to  the  every-day 
problem  and  processes  of  projection  and 
sound  reproduction.  There  are  32  chap¬ 
ters,  and  in  addition,  sections  devoted 
to  definitions  of  technical  terms,  mathe¬ 
matical  quantities,  etc. 

This  edition  of  what  has  become 
through  the  years  a  standard  work  on 
projection,  is  published  by  the  Quigley 
Publishing  Company. 


SERVING  theatre  needs  with 
a  knowledge  of  theatre 
business. 

Jk  SSISTING  theatre  owners  with 
a  staff  of  trained  clerks  and 
#  %  office  files.  No  missouts. 

Freeing  theatre  owners  of  the 

worry  that  they  may  have 
forgotten  part  of  their  show. 

FFICIENTLY  operating  the  larg¬ 
est  film  delivery  service  in 
the  world. 

AKING  CARE  of  every 
possible  need  in  the  delivery 
of  film. 

Yielding  the  epitome  of 
safety,  service  and  effici¬ 
ency  at  a  minimum  cost. 

ORLACHEn 

Delivery  Service  R 

Inc. 

PHILADELPHIA  NEW  YORK 

1228  Vine  St.  518  W.  48th  St. 

BALTIMORE  WASHINGTON 

206  N.  Bond  St.  1031  Third  St.  N.W. 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


Another  Horlacher  Service 

LARRY  DAILY,  Notary  Public 

The  only  one  on  Vine  Street  .  .  At 
your  service  any  time  during 
business  hours. 


TUALUIIMlRtWUTZ 

llll  ARCH  ITECTS'«TUEATRES 


IO  SOUTH  ISTH  STREET 


1936  BOOKING  CALENDAR  uu  tie  mail l 

__  14  Months  of  Service  ...  A  bigger,  improved  calendar — starting  with  December, 

1935,  and  including  January,  1937  All  important  Showman’s  Dates  in  a  clear, 

legible  fashion  .  .  .  Size,  25  x  38  .  .  Only  the  trade  journal  that  is  published  by 

a  practical  theatre  owner  for  theatre  owners  could  so  anticipate  a  Showman’s  needs 
.  .  .  ANOTHER  SERVICE  FROM  YOUR  HOME  TOWN  TRADE  JOURNAL! 

-TO  ALL  SUBSCRIBERS  TO  THE  EXHIBITOR  -  FREE  I 


48 


Dec  1 1 35 


THE  PHILADELPHIA  EXHIBITOR 


IN  HARRISBURG.  Seen  here  is  how  Sam  G'lman  had  his  ushers  masquerade  for  a  week 
preceding  opening  at  Loew’s  Regent  Theatre,  Harrisburg,  of  “A  Night  at  the  Opera.” 
They  are,  left  to  right:  William  Pritchard,  Robert  McKay,  William  Garland,  George 
Ditty,  John  Luster.  Also  noted  is  the  “grand  old  man”  of  Harrisburg  movies,  Herman 
Fehleisen,  78-year-old  doorman,  shown  here  on  duty  at  Loew’s  Regent,  Harrisburg,  where 
he  has  served  for  more  than  12  years. 


“Mimi”  Pressbook 

First  Division’s  pressbook  on  “Mimi” 
should  prove  a  strong  aid  to  showmen. 
With  a  minimum  of  what  isn’t  necessary, 
with  plenty  of  attention  to  strong,  at¬ 
tractive  ads,  the  book  wastes  no  space. 

The  suggested  ads  can  be  used  for 
any  type  house,  and  even  though  they 
tend  toward  class,  have  selling  lines  for 
all  audiences. 

A  novelty  love  diary  is  also  something 
new. 

Plenty  of  attention  was  paid  to  angles 
that  mean  money,  with  the  result  a 
pressbook  that  deserves  attention. 

First  Division  Sets 
National  Publicity 

First  Division  has  set  some  big  tie- 
ups  on  its  1935-1936  product. 

Fictionization  of  "Mimi”  appears  in 
"Romantic  Movies”  magazine,  with  125,000 
circulation;  a  music  tie-up  has  been  effected 
with  the  Sam  Fox  Publishing  Company,  for 
"Love  Over  All,”  sung  in  the  show,  as  well 
as  radio  hookups. 

For  "Dance  Band”,  tie-ups  on  the  Alliance 
picture’s  "Valparaiso”  are  being  arranged, 
with  radio  plugs,  etc. 

Screen  Romances,  with  150,000  circula¬ 
tion,  is  using  a  fictionization  of  Red  Wagon 
and  "Movie  Action"  magazine,  with  150,000 
circulation,  is  using  a  similar  tie-up  on 
"Drake  the  Pirate."  Latter  sheet  also  has  a 
fictionization  of  "Death  from  a  Distance," 
from  the  exchange. 

In  all  these  cases,  window  cards  and  special 
heralds  are  plugging  the  tie-ups. 


Scrappy  Airplanes 

A  complete  line  of  Scrappy  airplanes  will 
be  made  by  the  Scientific  Model  Airplane 
Company,  Newark,  N.  J.,  under  a  license  re¬ 
cently  granted  to  that  company  by  the 
Scrappy  Franchise  Department. 

Production  on  the  planes,  which  are  bein" 
made  out  of  genuine  balsa  wood,  is  being 
rushed  to  put  them  in  the  hands  of  retailers 
in  time  for  the  Christmas  season.  An  ex¬ 
tensive  advertising  campaign  has  been  pre¬ 
pared  for  juvenile  and  trade  magazines,  and 
display  material  already  has  gone  out  to 
dealers. 

Scrappy  Franchise  Department  announced 
the  granting  of  an  exclusive  license  for  the 
manufacture  and  sale  of  framed  Scrappy  pic¬ 
tures  to  the  Columbia  Metal  Frame  Com¬ 
pany,  New  York  City. 


"P’s  and  Cues" 

Bally  deserving  of  a  feature  has  been  given 
“P’s  and  Cues,”  a  Vitaphone  short  (pre¬ 
viewed  in  this  issue).  Individual  one  sheets, 
two  styles,  have  been  prepared  and  will  be 
furnished  theatres  gratis  in  a  tie-up  with 
Brunswick-Balke-Collender  Company.  A 
three-fold  circular  is  being  distributed  by  the 
thousands  by  Brunswick. 

A  one-sheet  display  giving  full  credit  to 
Vitaphone  is  being  posted  in  Postal  Tele¬ 
graph  windows  everywhere.  A  radio  tie-uo 
for  National  Billiard  Week  is  being  negoti¬ 
ated  for  the  week  of  December  8.  A  four- 
page  press  sheet  has  all  the  angles. 

This  marks  a  new  high  for  short  subject 
selling  and  this  should  almost  attain  feature 
proportions  as  far  as  program  value  is  con¬ 
cerned. 


“Red  Salute ”  Pickets 


“Red  Salute’s”  engagement  here  dif¬ 
fered  little  from  that  in  New  York  City. 
The  UA  picture  at  the  Aldine  was 
picketed  by  various  groups  opposed  to 
the  show. 

The  squawks  originated  because  those 
picketing  claimed  the  picture  glorifies 
war,  with  the  pickets  advocating  peace, 
etc. 

Business  was  average. 


Wilmington  Charity 

Christmas  plans  of  Wilmington  theatre 
managers,  linked  with  Mayor  Bacon's  “Toy 
for  Every  Kiddie"  program  were  being 
shaped  up  by  the  managers  with  a  100  per 
cent  participation  and  a  goal  of  20,000  toys. 

Day  set  for  collection  was  the  Wednesday 
before  Thanksgiving  from  noon  to  6  P.  M. 
Between  these  hours,  any  toy,  regardless  of 
its  value,  was  good  for  the  price  of  admission 
to  any  theatre  in  Wilmington.  The  toys  later 
are  to  be  collected,  the  firemen  are  to  repair, 
renovate  or  repaint  them  as  needed,  and  the 
police  are  to  distribute. 

Final  plans  were  made  for  the  collection 
at  a  meeting  over  which  Murray  Metten,  pro¬ 


motion  man  for  the  “Journal-Every  Evening,” 
presided.  Only  two  theatre  men  were  absent, 
but  they  are  co-operating.  Edgar  Morris  was 
there  representing  the  Mayor,  and  Chief 
Lutz,  the  firemen.  Besides  the  toy  collection, 
the  theatre  men  agreed  to  co-perate  with 
the  Mayor  in  giving  the  underprivileged  kid¬ 
dies  a  free  show.  On  Christmas  eve,  there 
will  be  a  special  performance  in  all  of  the 
houses,  and  every  underprivileged  child  who 
obtains  a  ticket  through  the  various  charity 
organizations  that  are  co-operating,  will  be 
given  free  admittance  in  every  theatre. 


Art  Week 

Art  Week  here  found  the  Tower  Theatre 
with  a  display  of  the  original  oil  paints  of  the 
front  covers  of  the  "Saturday  Eevening  Post,” 
"Ladies  Home  Journal"  and  "Country  Gen¬ 
tleman"  in  the  lobby.  The  display  was  in¬ 
sured  for  $20,000,  all  worth  $1,000  or  more 
per  painting. 


Operator  Available 

An  operator,  with  many  years’  ex¬ 
perience  on  all  types  of  machines,  is 
available.  Will  accept  any  reasonable 
offer  in  town  or  out.  Address  Box 
WG,  THE  EXHIBITOR. 


THE  MELODY  LINGERS  ON.  When  the  Aldine  Theatre,  here,  had  the  world 
premiere  of  the  UA  show,  a  local  department  store  donated  a  window  for  a 
display  of  the  original  costume  worn  by  Josephine  Hutchinson  in  the  production. 
The  brilliant  Charles  Perry  made  the  hookup. 


THE  PHILADELPHIA  EXHIBITOR 


Dec  1  ’  3  5 


49 


READY 

REFERENCE 

EACH  COMPANY  LISTED  IS  AN 
AUTHORITY  IN  ITS  FIELD  AND 
IS  RELIABLE  AND  TRUSTWORTHY 


ACCOUNTANT  (Theatre  Spec.) 
Edwin  R.  Harris 

CERTIFIED  PUBLIC  ACCOUNTANT 

Denckla  Bldg.,  Philadelphia 

Specializing  in  Theatre  Bookkeeping.  Profit  and  Loss 
Statements  and  State  and  Federal  Tax  Returns 
for  more  than  19  years 

THE  SMALL  MONTHLY  SUM  WILL  SURPRISE  YOU 


AIR  CONDITIONING 


T 


AIB  <1 


COOLING 

VENTILATING 

HEATING 


PHOON 

CONDITIONING  CO. 

BLOWERS  -  FANS 
f  AIR  WASHERS 

252  West  26th  St.,  New  York 


Harrisburg  Photo  Tieup 

Manager  Johnny  F.  Rogers,  State  Theatre, 
Harrisburg,  got  one  of  those  breaks  that 
comes  only  once  or  twice  in  a  theatreman's 
life-time  last  week  when  he  arranged  a  tie-up 
with  "The  Evening  News,”  Harrisburg  daily 
newspaper,  for  the  exhibition  in  the  State 
Theatre  lobby  of  camera  snapshots  taken  in 
a  National  contest. 

Exhibition  in  the  State  Theatre  lobby  was 
sponsored  by  the  Harrisburg  Camera  Club 
in  co-operation  with  Manager  Rogers  and 
the  newspaper.  It  was  the  first  time  thes? 
pictures  were  displayed  outside  of  Washing¬ 
ton. 

As  a  result  of  the  tie-up,  Manager  Rogers 
and  his  theatre  appeared  in  first  page  head¬ 
lines  and  stories  of  "The  Evening  News" 
every  day  during  the  exhibition. 


O’Brien  Scores 

Johnny  O’Brien,  managing  S-W  Allegheny 
Theatre,  put  over  his  usual  annual  good  will 
deed  by  running  a  special  canned  goods 
performance.  Approximately  1500  cans  were 
received  and  were  given  to  the  Nativity 
Church,  North  East  Hospital.  Bishop  O’Hara 
received  the  merchandise  for  the  institution 
folk,  with  all  attending  the  performance  con¬ 
tributing  canned  goods. 

It  was  a  big  success  and  speaks  well  for 
O’Brien,  who  is  a  real  veteran  in  the  business. 


THE  AMERICAN  SYSTEM 


Specializing  in  the  Cooling,  Heating  and  Venti¬ 
lating  of  Theatres  for  More  Than  Fifteen  Years. 

The  American  Heating  and  Ventilating  Co. 

1505  Race  Street,  Philadelphia 


NATURE'S  ONLY  EQUIVALENT! 


ARCHITECT 


DAVID  SUPOWITZ 

Theatre  Architect 

tlemodelinff  and  ttebuildinf/ 
246  S.  15th  STREET 

Pennypacker  2291 


CARPETS 

CARPETS 

for  theatres 


“Harmony  Lane"  Boost 

The  United  States  Office  of  Education,  in 
its  weekly  broadcast  over  the  NBC  red  net¬ 
work  featured  the  Mascot  production,  "Har¬ 
mony  Lane"  in  its  latest  radio  presentation  of 
Education  in  the  News.  This  program,  offer¬ 
ing  reading  suggestions  to  millions  of  listen¬ 
ers  throughout  the  country,  was  devoted  to 
the  life  and  songs  of  Stephen  Collins  Foster. 


“In  Old  Kentucky" 

Harrisburg 

To  exploit  "In  Old  Kentucky,”  which 
opened  at  the  Colonial  Theatre,  Harrisburg, 
Thanksgiving  Day,  manager  Whit  Church 
ran  a  week  prior  to  the  opening  a  contest 
for  school  children  and  amateur  artists  who 
were  awarded  prizes  for  the  best  sketches  of 
Will  Rogers.  A  picture  of  Rogers  was  run  in 
a  daily  newspaper.  The  contestants  were  in¬ 
structed  to  make  a  sketch  from  this  picture. 

“Night  at  the  Opera" 

Metro’s  Bill  F  erguson  arranged  a  tie-up  on 
Marx  Brothers’  "Night  at  the  Opera,”  with 
Standard  Oil.  Ad  plugs  in  daily  papers  plug 
the  quick  starting  possibilities  of  the  gas  and 
compares  it  with  the  Marx  brothers’  ability 
to  get  going  fast.  The  national  bally  is 
timed  right  and  should  help. 


FUEL  OIL _ 

NATIONAL  PETROLEUM  PRODUCTS  CO. 

•  FUEL  OIL  • 

Sells  for  Less — Because  It  Costs  Us  Less  to  Sell 

4007-9-11  LUDLOW  STREET 

Phone:  Bar  4788 — West  1949 


INTERIOR  DECORATORS 

Theatrical 
Decorating 

OUR  SPECIALTY 
Phone 

Rlttenhouse  7828 
2315  Walnut  St. 

Phi  ladelghla 


J.  SEIDMAN _ : _ :  : _ D,  BRODSKY 

Paramount  Qecorating  (Jo.,  |nc. 

STAGE  SETTINGS  :  DRAPERIES 

CARPETS  :  PAINTING  AND  DECORATING 

311  North  13th  Street  Philadelphia,  Pa. 


LIGHTING  FIXTURES 


VOIGT 


NEW 

DECORATIVE  LIGHTING 

FOR  YOUR  THEATRE 

ORINKING  FOUNTAINS  DIRECTION  SIGNS 


l2™&Monl-qomery  Ave.  Phila.Pa 


OFFICE  EQUIPMENT 

TYPEWRITERS  *18# 

Rebuilt  and  Guaranteed  1  Year 
.11*0—  MIMEOGRAPHS,  MULTIGRAPHS, 

50%  ADDRESSOGRAPHS,  ADDING  MA- 

SAVINGS  on  CHINES,  CHECK  WRITERS,  KARDEX 

Business  Machinery  Co.,  909  Walnut  St.,  Phiia. 


PREMIUMS 


NO  CARDS  -  NO  PEGS 

"BROADWAY  HANDICAP" 

ACTUAL  HORSE  RACE  SCENES! 

A  Game  Your  Patrons  Will  Go  For!  SEE  IT  TODAY 

QUALITY  PREMIUM  DIST.,  Inc. 

1305  Vine  Street  -  Philadelphia,  Pa. 


Special  designs  and  colors  in  dur¬ 
able  grades.  Estimates  gladly  submitted. 

HARDWICK  &  MAGEE  CO. 

1220  Market  Street,  Philadelphia 

DRAPERIES 

The  Larger  and  Greater — 

NOVELTY  SCENIC  STUDIOS 

- INC. - 

INTERIOR  DECORATIONS  :  DRAPERIES 

SCENERY  :  ACC0USTICAL  TREATMENTS:  RIGGING 

318-320  W.  48th  St.  New  York,  N.  Y. 


RELEASE  DATES 
WARNERS 

The  Payoff,  December  5-7. 

FIRST  DIVISION 

Mimi,  November  18-19:  Dance  Band, 
November  30;  Murder  at  Glen  Athol,  Novem¬ 
ber  28;  Lady  in  Scarlet,  December  3-4;  Law 
of  the  45’s,  November  12-13. 

PARAMOUNT 

Peter  Ibbetson,  November  15-21;  Mary 
Burns,  Fugitive,  November  15-21. 

So  Red  the  Rose,  November  22-28. 

METRO 

Ah  Wilderness,  November  30;  Perfect  Gen¬ 
tleman,  December  8. 


SAFETY  CONTROL 


MORE  IN  CONSTANT  USE 
THAN  ALL  OTHER  SAFETY 
DEVICES  COMBINED  . . . 


Tell  Our  Advertisers 
I  saw  it  in 

THE  EXHIBITOR "h 

| 


50 


Dec  1 T  35 


THE  PHILADELPHIA  EXHIBITOR 


SUPPLIES 


S.  0.  S.  SPECIALS  THIS  MONTH 


25 — Griswold  R-2  Film  Splicers.  World’s 

best.  $35.00  value.  Excellent  $13.95 

400- — Lenses,  Standard  makes  —  Cinephor, 

Snaplite,  Superlite,  Ross,  Series  0,  I, 

II  and  III.  Used.  Good,  from  4.95 


42 — Soundheads  —  Syncrofilm,  Mellaphone, 

Tonograph,  Pacent,  Phototone,  Used. 

Fair,  from  .  19.75 


S.O.S.CORP. 


1600  BROADWAY 
NEW  YORK 


THEATRE  EQUIPMENT 


"4 -STAR"  SERVICE/ 


★ 

★ 

★ 

★ 


Equipment  of  Known  Quality  Backed  by 
a  Guarantee  of  Satisfaction. 

Service  from  a  Local  Branch  by  Men  you 
Know  and  Trust. 

Priced  with  the  Benefit  of  the  Mass  Pur¬ 
chasing  Power  of  a  National  Organization. 

Guaranteed  by  all  of  the  National  Re¬ 
sources  of  a  National  Institution. 


National  Theatre  Supply  Company 


THERE’S  A 
STORE  NEAR 
YOU— 


• 

Official  Letter 
Service  to  the 

Mimeographing 
Multigraphing 
Public  Stenography 

Motion  Picture 

Addressing  -  Folding 

Industry 

Enclosing  -  Mailing 

Accurate  List 

Advertising 

of  all  Theatres 

Publicity 

and  Executives 

Printing 

GERALDINE  S.  PORTER 

Advertising  and  Letter  Service 

5927  Carpenter  Street 

Bell:  GRAnite  5927 


The  smart  theatre  owner  will  find  listed 
here  numerous  services  which  will 
interest  him  during  the  successful 
operation  of  his  showhouse.  Each  com¬ 
pany  is  an  authority  in  its  field  and 
through  long  experience  has  proved 
reliable  and  trustworthy. 

Tell  Our  Advertisers 
You  Sa  w  It  In 

The  Philadelphia 
Exhibitor 


BROADWAY  HOSTESS.  Wini  Shaw,  Paul  Regan,  Lyle  Talbot,  are  some  featured  in  the 
Warner  production. 


Herb  Copelan,  general  manager,  Warners 
Atlantic  City  theatres,  announces  an  effec¬ 
tive  tie-up  with  WPG.  Colonial  Theatre 
will  stage  a  direct  broadcast  of  a  “Talent 
Quest”  from  the  stage  every  Monday  even¬ 
ing,  with  Gus  Edwards  presiding  at  the 
opening  broadcast  as  m.c.  Theatre  cashes 
in  on  the  added  feature  with  name  head¬ 
line  and  studio  supplying  band  and  talent 
plus  the  advantage  of  a  special  wire  plug¬ 
ging  theatre  and  shows.  Newspaper  co¬ 
operation,  merchants  plugging  plus  heavy 
out-door  billing  and  radio  station  airing 
six  times  daily  has  town  waiting  expect¬ 
antly  for  first  broadcast  December  2  with 
a  scheduled  series  of  twelve  with  a  blow- 
off  of  a  grand  finals  offering  large  cash 
prizes  to  the  “hopefuls”  together  with 
screen  and  radio  possibilities. 

Nate  Cohen,  new  manager.  Strand,  will  also 
handle  publicity  for  entire  Wielland-Lewis 
chain,  taking  over  the  duties  previously 
performed  by  Lew  Schienholz.  He  comes 
from  six  years’  connection  with  the  Ogontz 
Theatre,  and  previous  connections  with 
Philadelphia  houses. 

Hy  Walters  is  taking  an  operating  shift  him¬ 
self  while  projectionists  in  Apollo  and 
allied  houses  take  vacations.  Herb  Krieg, 
Embassy  booth,  spent  his  week  off  in 
Washington.  Charles  Bergenclint,  Capitol 
operator,  goes  vacationing,  and  Matt  Bad¬ 
ger,  Apollo  booth,  relieves  him. 

Heim  Jacobs  is  doing  nicely  in  his  new  ven¬ 
ture  in  Youngstown,  Ohio,  he  writes  Hy 
Walters. 

Alva  Snyder,  Embassy  cashier,  gave  Phila¬ 
delphia  a  whirl. 

Common  sight  on  the  Boardwalk  these  fine 
Autumn  afternoons:  Iz  Perlin,  Colonial 
skipper,  perambulating  young  David,  his 
latest  heir. 

Floyd  West  at  the  Stanley  this  winter,  doing 
a  great  job  getting  the  house  ship-shape. 

Herb  Copelan  and  his  assisting  publicity 
agent,  Sid  Blumenstock,  have  gone  in  heav¬ 
ily  for  hand-ball. 

Howard  Baker,  Rialto,  Pleasantville,  always 
gets  that  added  bit  of  business  by  con¬ 
stantly  selling  his  shows  to  the  schools,  by 
merchant  and  newspaper  co-operation.  In 
fact,  he  would  have  little  trouble  getting 
elected  mayor,  what  with  his  grand  popu¬ 
larity. 

Harvey  Anderson,  Apollo  manager,  looked 
the  “big  town”  over  and  also  spent  some 
time  in  Wilmington,  Del. 


An  installation  of  four  new  heating  units  has 
been  placed  under  the  stage  at  both  the 
Strand  and  Ventnor,  designed  to  correct 
the  same  heating  problem  which  developed1 
in  each  house. 

E.  M.  Orowitz  (Emo)  discontinued  his  broad¬ 
cast  over  WPG  when  he  tied  up  with 
"Sunday  Press”  with  his  Emo  Movie  Club 
department.  Chatter  column  about  screen 
personalities  and  answers  to  queries  is  sup¬ 
plemented  by  coupon  for  set  of  eight  linen¬ 
like  finished  pictures  of  film  stars,  sent 
for  a  d  ime  and  two  pennies.  Emo  has  same 
tie-up  with  newspapers  in  a  number  of 
other  cities. 

John  Ford,  Lyric,  likes  to  see  ’em  run,  too. 
Lou  Devlin  ran  across  him  down  at  Pim¬ 
lico. 

— H.  C.  D. 


Rajah  Theatre,  swept  by  fire  November  22, 
will  be  out  of  service  until  Christmas,  for 
appraisal  of  insurance  losses  and  repairs. 
Operators  Robert  C.  Wall,  Spartansburg, 
S.  C.,  W.  S.  Finch,  Hendersonville,  N.  C., 
are  awaiting  a  report  on  builders  who  will 
decide  whether  or  not  the  interior  plaster¬ 
ing  and  decorative  panels  must  be  re¬ 
placed.  This  plastering  and  decorative 
work  cost  $180,000  when  the  $800,000 
building  was  erected  in  1921,  after  the 
original  theatre  had  been  gutted  by  fire. 
Losses  are  covered  by  insurance.  Edward 
Focht,  projectionist,  saved  some  new  film. 

Reading  Musicians’  Union  and  its  state  or¬ 
ganization  is  spiking,  through  a  state  edu¬ 
cation  department  code,  competition  by 
school  boys’  and  girls’  bands  and  or¬ 
chestras  with  professional  and  union 
musicians. 

A  six-story  hotel  in  the  center  of  Penn 
Square,  now  closed,  is  being  used  by  Read¬ 
ing  theatres  as  a  kind  of  billboard. 

Orpheum  played  up  knockout  posters  of 
Chang  Lee,  Oriental  dancer. 

“Mutiny”  held  over  for  second  week  at 
Loew’s  It’s  something  rare. 

Reading-Berks  election  board  is  working  so 
slow  that  formal  opening  of  Sunday  after¬ 
noon  and  night  theatres  here  under  the 
new  law  was  put  off  until  November  24. 

Alvin  Hossler,  manager,  W-V  State  Theatre, 
gave  kiddies  a  lot  of  fun  by  showing 
"Major,”  trained  German  shepherd  dog  on 
his  stage,  with  William  Watkins,  owner  and 
trainer. 

— T.  R.  H. 


THE  PHILADELPHIA  EXHIBITOR 


51 


THE  SHORTS  PARADE 


One  reelers  .  .  .  Two  reelers 
.  .  .  Three  reelers  .  .  .  Classi¬ 
fied  alphabetically. 


THREE-REEL 


Dramatic 


Musical 


Melodrama 

HEI  TIKI.  First  Division.  37m.  Cut  down  from  the 
original  version  which  was  noted  for  its  exploitation 
possibilities,  this  edition  should  be  the  strong  side 
of  any  program  from  that  angle.  Picture  lends  itself 
to  selling.  Silent,  but  synchronized  with  actual 
native  dances,  music,  it  tells  the  story  of  two  tribes, 
their  war  and  the  love  of  the  son  of  one  chief  for 
the  daughter  of  the  other.  The  latter  is  to  be  given 
to  the  war  god,  but  love  intervenes  and  she  is  rescued 
by  the  son  of  the  opposing  tribe.  Final  includes  a 
hangup  fight  between  the  two  tribes.  The  hei  tiki 
is  the  love  charm  common  in  those  parts.  Because 
this  is  available  for  strong  bally,  it  may  amount  to 
something.  HIGHLY  EXPLOITABLE. 


TWO-REEL 

Comedy 

COUNSELITIS.  RKO — Superba  Comedies.  18m.  Leon 
Errol,  Eddie  Kane,  Dot  Farley.  With  Errol  carry¬ 
ing  practically  all  the  comedy,  this  begins  with  Errol 
wanting  to  do  something  for  his  wife,  mother-in-law 
interfering,  his  arrest  for  alleged  shoplifting.  Windup 
is  in  court  with  the  wife  suing  for  divorce  and  plenty 
funny  dialogue.  Al  Boasberg  supplied  the  latter. 
Finally,  placed  in  jail,  Errol  is  offered  a  pardon, 
with  his  wife  wanting  to  take  him  back  but  he  goes 
back  to  jail  instead.  GOOD^,  _ 


DESERT  DEATH.  Metro — Crime  doesn't  Pay.  21m. 
Raymond  Hatton,  Harvey  Stephens,  Erville  Anderson. 
Another  swell  number  of  a  good  series.  Again  it 
shows  how  crime  can’t  win.  This  time  an  insurance 
plot  is  revealed  with  a  dead  man  substituted  for 
another,  with  the  man  who  arranged  it  all  finally 
caught  after  an  investigation  even  though  he  tried 
to  disguise  himself,  etc.  Well  produced,  in  line  with 
the  two  others  which  went  before  it,  this  is  first  rate 
stuff.  VERY  GOOD. 

MARCH  OF  TIME  No.  8.  Radio — March  of  Time.  20m. 
This  lacks  staccato  candid  atmosphere  of  former 
efforts,  but  still  holds  interest.  Three  sections — strike 
breaking,  and  its  recent  disfavor;  bird  hunting  and 
alarming  effects  it  has  had  on  amount  of  wild  bird 
life;  Hoover’s  recent  re-entrance  into  politics,  and 
possible  other  Presidential  possibilities.  Strike  break¬ 
ing  sequence  had  possibilities,  but  they  are  muffed; 
section  lacks  punch.  Bird  sequence  is  “dated”  by 
resignation  of  one  of  chief  characters  from  public 
office.  Political  sequence  is  fair,  but  in  light  of 
coming  political  furor,  is  absorbing.  VERY  GOOD. 


Musical 

HARLEM  BOUND.  Universal — Mentone.  17m.  Buck 
and  Bubbles.  Showing  what  looks  like  part  of  a 
Cotton  Club  show,  this  steps  out  of  the  ordinary 
because  of  Buck  and  Bubbles  ,who  finish  a  Truckin’ 
number  tfpt  should  please.  Before  this  some  singing, 
dancing,  uke  playing,  etc.,  are  introduced,  with  most 
of  it  above  average.  Result  is  generally  okay.  GOOD. 


PARADE  OF  THE  MAESTROS.  Paramount — Headliners. 
10m.  Introducing  Ferde  Grofe,  “Red”  Nichols,  and 
Emery  Deutsch — each  leading  his  own  orchestra  in  its 
unique  style.  Song  numbers  are  not  so  hot;  neither 
are  these  orchestras;  and  the  band  leaders  make  un¬ 
distinguished  figures  when  benefit  of  sight  is  added  to 
sound.  FAIR. 


Novelty 

A  WORLD  WITHIN.  RKO-Van  Beuren. — Easy  Aces. 
10m.  Another  in  Easy  Aces  series,  beter  than  pre¬ 
vious  efforts.  The  Aces  are  seeing  a  short  showing 
different  nationalities  living  in  New  York — hence  the 
title.  Their  comments  are  not  too  frequent  and  are 
usually  funny.  The  shots  of  little  Italy.  Bavaria, 
Chinatown  are  interesting,  if  done  before.  GOOD. 


BABES  IN  HOLLYWOOD.  Paramount — Headliner.  10m. 
David  Holt,  Baby  LeRoy.  David  Holt,  with  other 
young  stars  of  the  Paramount  lot,  decide  to  make  a 
movie  of  their  own,  with  David  Holt  the  star  and 
director.  They  find  a  can  of  old  film,  put  a  lot  of 
old  clips  in  the  picture.  When  the  picture  is  finished 
they  have  an  assortment  of  newsreel  clips,  scenes 
from  old  pictures  and  parts  they  filmed  themselves. 
When  one  of  the  older  boys  sees  that  David  Holt 
gave  his  little  brother  a  black  eye  during  one  of  the 
fight  sequences  and  retaliates,  David  decides  that  it 
wasn’t  such  a  good  idea  after  all.  FAIR. 


HOT  MONEY.  Metro — Patsy  Kelly,  Thelma  Todd.  18m. 
Well  done,  but  somewhat  over-mugged  in  some  spots, 
this  has  plenty  laughs.  Tood  and  Kelly  are  threat¬ 
ened  with  eviction  from  hotel.  Into  their  room  bursts 
thief,  throws  $50,000  at  them,  leaves,  Is  killed.  Then 
ensues  effort  of  the  two  to  get  rid  of  money,  com¬ 
plicated  by  presence  of  cops  in  hotel  and  the  killer 
in  their  room.  EXCELLENT. 

MANHATTAN  MONKEY  BUSINESS.  Metro — Charlie 
Chase.  20m.  Chase  saves  up  enough  money  from  his 
mediocre  job  to  have  dinner  in  swell  hotel.  Flustered 
by  pretty  girl,  he  gives  money  mistakenly  to  doorman 
as  tip  when  he  enters  hotel.  After  dinner,  unable 
to  pay  bill,  he  is  “impressed"  into  service  by  man¬ 
agement,  and  has  hard  time  reconciling  his  position 
as  temporary  waiter  with  flirtation  he  carries  on  with 
girl.  FAIR. 

THE  OFFICER’S  MESS.  Vitaphone — Comedy.  20m. 
Shemp  Howard.  Up  to  the  usual  Howard  standard, 
with  the  slapstick  star  a  waiter  who  becomes  a  soldier. 
Before  he  enters  the  army  he  gets  in  the  bad  graces 
of  the  major.  When  the  major  not  only  finds  out 
that  Shemp  is  in  the  army  but  that  the  medals  ha 
had  been  missing  are  on  Shemp’s  person,  plenty  hap¬ 
pens.  The  slapstick  continues  with  the  windup  in  the 
usual  Howard  fashion.  Where  they  like  this  type,  this 
will  do.  BEST  FOR  NABES. 

ONE  BIG  HAPPY  FAMILY.  Fox-Educational — Tuxedo. 
20m.  Tim  and  Irene,  George  Shelton.  When  the  troupe 
quits  the  producer  in  a  hillbilly  town,  he  sends  out 
a  call  for  a  leading  lady.  In  this  case,  the  latter  turns 
cut  to  be  a  favorite  daughter  of  all  the  relatives  who 
fill  the  theatre,  almost  wreck  the  performance.  Done 
in  the  usual  burlesque  style,  with  some  hillbilly  tunes 
as  well,  this  should  serve  best  in  the  neiqhborhods. 
Burlesque  end  generally  comes  off  okay.  Radio  name 
of  Tim  and  Irene  might  help.  Shelton  hasn't  much 
to  do.  FAIR. 

PUBLIC  GHOST  No.  1.  Metro — Charlie  Chase.  20m. 
Ideas  are  good,  but  the  gags  are  burlesqued.  If  the 
comedy  was  taken  more  seriously,  the  result  would 
be  funnier.  Ch'se  enters  partnership  with  a  lunatic, 
not  knowing  that  fact.  Their  first  job  as  "house 
haunters"  takes  Chase  to  house  of  girl  he  likes.  He 
scares  daylight  out  of  her  and  papa,  but  misunder¬ 
standing  Is  cleared  up  In  end.  GOOD. 

TOP  FLAT.  Metro — Patsy  Kelly,  Thelma  Todd.  18m. 
The  two  girls  part  after  a  quarrel,  Patsy  to  continue 
in  a  department  store,  Thelma  to  work  as  maid  in  a 
swank  penthouse.  Hilarious  complications  result  when 
Patsy,  thinking  Thelma  actually  owns  apartment, 
brings  up  the  two  boy  friends.  They  pull  the  place 
apart,  brinq  the  police,  and  also  the  employers  of 
Thelma.  EXCELLENT. 

WAY  UP  THAR.  Fox-Educational — Youno  Romance. 

19m.  Joan  Davis,  Sons  of  the  Pioneers,  Myra,  Louise 
Keaton.  Once  again  the  hillbillies  are  present,  with 
the  heroine  going  on  the  air,  making  good,  singinq 
songs,  which  makes  the  grocer  give  his  okay  to  his 
son  and  the  hillbilly  daughter.  Better  than  many  of 
the  hillbilly  numbers  seen  around,  this  rates  better 
than  average  attention.  GOOD. 


TUNED  OUT.  RKO-Radio — Headliner.  18m.  Ruth 

Etting.  Ruth  Etting  is  married  to  Herbert  Rawlin- 
son,  who  doesn’t  know  she  is  the  Dixie  Songbird. 
Hubby  is  infatuated  with  the  voice,  writes  to  the 
songbird.  Wifie  finds  out,  frames  the  husband  with 
a  pal.  Eventually,  she  reveals  herself  as  the  songbird, 
with  hubby  saying  he  knew  it  all  the  time.  Ruth 
Etting's  singing  is  the  hiqh  spot.  Comedy  isn’t  bad. 
but  can’t  compare  with  the  singing.  This  will  serve 
either  as  musical  or  comedy.  FAIR. 

ONE-REEL 


GREAT  AMERICAN  PIE  CO.  Metro-Miniature — Chic 

Sale.  10m.  Chic  Sale,  is  seen  as  the  shiftless  loafer 
whose  wife  bakes  pies  that  he  sells.  Sale  has  an  un¬ 
controllable  passion  for  pies  that  is  always  getting 
him  in  trouble  with  his  wife.  When  his  competitor 
starts  taking  his  customers,  his  wife  tells  him  he  has 
to  put  a  stop  to  it.  He  sees  his  competitor  and  sug¬ 
gests  that  they  merge.  He  tells  him  how  in  a  short 
time  they  will  control  the  country’s  pie  industry  and 
later  the  country  itself.  In  the  meantime  he  samples 
three  of  his  competitor's  pies.  When  he  complains 
Sale  sells  him  three  of  his  own  so  they  will  be  square. 
This  one  is  not  up  to  the  standard  of  some  of  the 
former  Sales.  SO-SO. 


Color  Cartoon 

BILLBOARD  FROLICS.  Vitaphone — Merrie  Melody.  7m. 
Good  number  in  color  with  various  billboard  figures 
coming  to  life.  Similarity  to  current  billboard  ads 
is  easy  to  notice.  Slight  story  has  a  little  chick 
being  chased  by  a  cat,  finally  being  rescued  by  the 
boards.  GOOD. 

HONEY  LAND.  Metro-Harmon-lsing — Happy  Harmonies. 
10m.  An  insight  into  the  happy  life  of  the  bee,  and 
of  two  bees  in  love  but  threatened  by  the  villain 
Spider.  However,  the  bee  colony,  called  to  the  rescue, 
vanquishes  the  threat.  The  workmanship  is  very  good. 
Endeavor  to  reconcile  physiognomy  of  bee  with  human 
form  takes  some  human  interest  out  but  subject  is  in 
top  rank  nevertheless.  GOOD. 

MOLLY  MOO-COW  AND  THE  INDIANS.  Radio— Rain¬ 
bow  Parade.  7 \A m .  This  is  infantile,  will  appeal 

to  kids  only.  Idea  of  having  cow  as  heroine  is  not 

very  successful,  movements  being  too  outlandish  even 
for  supple  medium  of  cartoon.  Molly  rescues  her 
friends,  the  two  ducks,  from  an  Indian  who  alre~dy 
has  them  tied  to  stake.  The  ducks  are  funny  but 
can't  approach  Disney’s  Donald  Duck.  FAIR. 


Cartoon 

MONKEY  WRETCHES.  Unlversal-Oswald.  7m.  Below 
the  usual  Oswald  standard,  this  shows  three  monkeys 
wrecking  Oswald's  pawn  shop.  Before  they  are 
through,  Oswald  has  had  enough  and  pays  the  Italian 
to  take  his  monkeys  back.  Little  seen  here  will  get 
laughs.  UNDER  AVERAGE. 


Color  Musical 

COUNTRYSIDE  MELODIES.  Paramount-Varieties,  10m. 
This  series  was  distributed  independently  in  a  few 
spots  last  season  but  is  now  completely  handled  by 
Paramount  during  1935-1936.  Music  here  is  based 
on  “Country  Garden,”  written  by  Percy  Grainger 
and  a  glee  renders  John  Peel.  Ireland  contributes 
some  shorts  and  hunting  scenes  taken  in  color  are 
glorious.  Once  again  the  combination  coloring  and 
music  brings  effective  results.  EXCELLENT. 


LUCKY  STARS.  Paramount — Variety.  10m.  With 

Lynn  Overman  doing  the  escorting,  most  of  the  talk¬ 
ing,  what  are  said  to  be  actual  screen  tests  are 
given  on  Betty  Jane  Rhodes,  Dickie  Moore  and  Vir¬ 
ginia  Wiedler  (for  their  roles  in  “Peter  Ibbetson”) 
Ghdys  Swarthout  (for  “Rose  of  the  Rancho”).  Obvi¬ 
ous  plug  for  these  pictures,  seeming  incorrectness  of 
alleged  authenticity  detracts  from  the  entire  satis¬ 
faction  of  a  picture  which  might  otherwise  have 
been  extremely  diverting,  unusual.  FAIR. 


PARAMOUNT  PICTORIAL  No.  4.  Paramount.  10m. 
Three  clips,  this  time,  with  jewelry  making,  Latin- 
American  music  and  shots  of  Charleston,  South  Caro¬ 
lina.  All  clips  are  interesting  with  the  general  sub¬ 
ject  up  to  the  usual  standard  of  this  topical  review. 
FAIR. 


SCREEN  SNAPSHOTS  No.  2.  Columbia — Snapshots.  10m. 
A  rodeo,  a  birthday  party  attract  screen  stars.  Result 
is  a  fair  short  of  this  type  with  nothing  that  makes 
it  stand  out.  This  type  usually  hits  a  standard, 
with  few  highlights.  FAIR. 


VITAPHONE  VARIETY.  Vitaphone — Big  Time  Vaude¬ 
ville  No.  3.  10m.  Showing  Alf  Loyal  and  his  dogs 

doing  a  lot  of  tricks;  the  Seven  Symphonettes  singing 
songs;  Hal  Herman  and  a  girl  in  a  comedy-dancing 
act;  Louis  Prima  and  band  in  some  hot  cornet  stuff, 
this  should  please  especially  where  vaudeville  hasn’t 
been  present.  The  acts  are  well  presented,  should 
interest  anywhere.  GOOD. 


52 


THE  PHILADELPHIA  EXHIBITOR 


Sport 

GANGSTERS  OF  THE  DEEP.  Fox-Educational — Treas¬ 
ure  Chest.  10m.  Thornton  Fisher,  commentator. 
Familiar  stuff,  but  well  edited,  this  shows  sharks, 
tuna  being  caught  by  various  fishermen  and  winds  up 
with  a  whale  being  caught.  Fisher  is  a  good  commen¬ 
tator  but  script  calls  for  him  to  talk  just  a  little  too 
much.  A  little  less  talk  would  help  a  bit.  SATIS¬ 
FYING. 

GYMNASTICS.  Metro — Shorts  Parade.  9m.  Pete  Smith 
explains  technicalities  of  various  gym  sports,  as  the 
“horse,"  horizontal  bars,  tumbling,  etc.  The  demon¬ 
strators  are  all  amateur  athletes  of  Olympic  caliber. 
Their  feats  are  amazingly  skillful,  and  Smith’s  com¬ 
ments  provide  the  right  amount  of  humor.  EXCEL¬ 
LENT. 

P’S  AND  CUES.  Vitaphone — Pepper  Pot.  9m.  This 
will  please  in  any  spot.  Both  Charles  Peterson,  a 
trick  billiard  shot  champion,  and  Ruth  McGinnis,  a 
women's  pocket  billiard  shot,  work  at  the  same  time, 
with  the  camera  going  from  one  to  another.  Paul 
Douglas  announces  and  works  in  the  story.  It  begins 
when  an  Irishman  and  a  Scotchman  argue  about  the 
game  and  ends  that  way  but  the  shots  are  worth 
seeing.  VERY  GOOD. 

SHOOTING  THE  RECORD  BREAKERS.  Fox-Adventures 
of  a  Newsreel  Cameraman.  8m.  This  time  the  camera¬ 
man  shows  speed  breakers,  with  the  Normandie,  Sir 
Malcolrru Campbell,  auto  racing,  boat  racing,  airplane 
endurance  records  all  well  photographed.  Lew  Lehr 
supplies  a  straight  comment  and  the  editing  should 
make  this  an  interesting  subject  for  any  spot  even 
if  much  originality  isn’t  present.  FAIR. 

SPORTING  NETWORK.  Paramount — Rice  Sportlight. 

10m.  Ted  Husing  takes  spectator  alona  with  him  to 
various  athletic  events.  We  see  Husing  announcing 
at  track  meets,  football  games,  etc.  Instructive  are 
glimpses  of  arrangements  made  by  broadcasters  to 
cover  games,  and  in  glimpses  of  events  themselves. 
GOOD. 

SUNDAY  SPORTS  IN  MEXICO.  Fox-Educational — Treas¬ 
ure  Chest.  10m.  A  sportsman’s  eye  view  of  Mexico, 
with  polo,  roping,  swimming,  bull  fighting,  and  canoe¬ 
ing  among  the  famed  floating  gardens  the  diver¬ 
sions  noted.  Subject  is  so  constructed  that  it  would 
fit  as  either  travelogue  or  sports  reel.  GOOD. 

TOMORROW’S  HALFBACK.  Radio-Van  Beuren — Corum. 
10m.  Coach  Lou  Little,  Columbia,  stars  in  this,  as 
well  as  Bill  Corum.  It  seems  Little  picks  up  hitch¬ 
hiking  lad,  learns  his  mother  won’t  let  him  play 
football  because  it's  too  dangerous.  Little  invites 
family  to  team  practice,  has  Corum  show  them  how 
carefully  a  team  is  trained  and  guarded  against  injury 
or  illness.  VERY  ENTERTAINING  AND  TIMELY. 

WATER  SPORTS.  MGM — Shorts  Parade.  9m.  Pete 
Smith’s  homely  comments  always  enliven  even  dull 
shots.  But  these  shots  are  interesting — and  that 
makes  a  good  short  subject.  Pete  shows  us  aquaplan¬ 
ing,  and  sailboat  racing.  Photography  is  excellent. 
VERY  GOOD. 


Color  Travel 

HONOLULU — Paradise  of  the  Pacific.  Metro — Fitz¬ 

patrick  Travelogue.  8m.  As  usual,  this  is  very 
beautiful  in  its  Technicolor.  This  is  average  glimpse 
of  Hawaii,  its  flowers,  dancing  girls.  This  is  good 
entertainment  up  to  the  usual  Fitzpatrick  standard. 
GOOD. 

RURAL  MEXICO.  Metro — Fitzpatrick  Traveltalk.  10m. 
Excellent  glimpses  of  rural  towns  and  ways  of  life 
in  West  coast  Mexico.  Musical  and  vocal  accompani¬ 
ment  excellent.  Color  startling  and  stunning  at  times. 
VERY  INTERESTING. 

Travel 

ARGENTINE  ARGOSY.  Fox-Magic  Carpet  of  Movietone. 
10m.  Showing  Argentine,  its  city,  its  native  life,  its 
pampas,  its  mansions,  this  is  a  good  travel  number 
and  should  please  anywhere.  The  various  angles  should 
interest,  especially  as  it  shows  various  parts  of 
Argentine  life,  Buenos  Aires  and  the  country  around. 
GOOD. 

CRATERS  OF  THE  MOON.  First  Division — Th’illinq 
Journey.  7m.  Interesting  in  its  field,  this  shows  old 
lava  beds  in  Idaho  with  shots  of  an  exploration  party 
going  through  it.  Reference  is  made  that  craters 
on  the  moon  probably  are  similar  to  the  American 
lava  fields.  INTERESTING. 

THE  LAND  OF  EVANGELINE.  Radio-Van  Beuren — 
World  on  Parade.  lO/om.  Alois  Havrilla  takes  us 
to  summertime  Nova  Scotia,  to  the  scene  of  Long¬ 
fellow’s  “Evangeline.”  We  catch  glimpses  of  monu¬ 
ments,  of  churches,  peaceful  farming  scenes,  of  high¬ 
land  flings,  fisherman  coming  home.  Comments  are 
nice,  the  scenes  are  beautiful  and  absorbing,  the  pho¬ 
tography  is  competent.  VERY  GOOD. 


Index  to  Advertisers 


American  Heating  and  Ventilat¬ 


ing  .  49 

American  Seating  Company  .  21 

Apex  Garage  .  45 

Berlo  Vending  Company  .  44 

Harry  Brodsky  Decorating  Com¬ 
pany  .  49 

Business  Machinery  Company  ...  49 
Educational  Pictures, 

Inside  Back  Cover 
First  Division  Exchanges,  Front  Cover 
General  Register  Corporation  ....  21 

Hardwick  and  Magee  .  49 

Edwin  R.  Harris  .  49 

Hollywood  Film  Exchange  .  16 

Horlacher  Delivery  .  47 

Imperial  Pictures  -  Preferred  Pic¬ 
tures  . 23-38 

Metro-Goldwyn-Mayer, 


Inside  Front,  Outside  Back  Covers 
National  Penn  Printing  Company  52 


National  Petroleum  Products  Co.  49 
National  Theatre  Supply  Com¬ 


pany  .  50 

Novelty  Scenic  Studios  .  49 

Paramount  Decorating  Company..  49 

Paramount  Pictures  .  6 

Geraldine  S.  Porter  .  50 

Quality  Premium  Distributors.  16,  49 

RKO-Radio  .  15 

Republic  Pictures  Corporation  ....  8 

Clem  Rizzo  .  43 

S.  O.  S.  Corporation  .  50 

Sentry  Safety  Control  . 42,  49,  51 

Edward  Sherman  .  42 

David  Supowitz  . 44,  49 

Thalheimer  and  Weitz  .  47 

Typhoon  Air  Conditioning .  49 

United  Artists  . 19,  20 

Universal  Pictures  Corporation  . .  13 

Voigt  Decorative  Lighting  . 49 

Warner  Brothers  Pictures  ....3,  4,  5 


TEN  POINTS.... 

On  Offset  Lithography 


Programs 
tier  aids 
Also 

Commerrial  Work 

• 

SPECIALIZING  IN 

Windoir 

Cards 

M*ostrrs 

CJO 


1.  To  give  every  job  in  our  shop  personal  and 
prompt  attention  so  that  it  will  suitably  serve 
the  purpose  for  which  it  was  intended. 

2.  To  produce  each  job  as  economically  as 
possible  and  at  the  same  time  make  each  job 
perfect  printing. 

3.  To  keep  our  promises  about  delivery. 

4.  To  always  keep  in  mind  that  printing  is  but  a 
means  to  an  end — that  people  do  not  buy 
printing  but  buy  the  ’results"  that  printing  is 
intended  to  produce. 

5.  To  ask  ourselves  "Will  this  job  pay  the  exhibi¬ 
tor?”  "Can  we  suggest  a  better  way?"  "How 
can  we  save  the  exhibitor  money?" 

6.  To  realize  that  some  know  exactly  what  they 

want -  and  it  is  our  duty  to  give  it  to  them. 

7.  To  realize  that  some  do  not  know  much  about 
paper  stock,  proper  type  faces,  etc.,  and  it  is 
our  duty  to  give  them  the  very  best  advice  and 
workmanship  that  is  possible  for  our  shop  to 
produce. 

8.  To  study  the  needs  as  well  as  the  wants  of  each 
of  our  regular  customers  so  that  we  may  prove 
as  helpful  to  them  as  is  possible  not  only  in 
producing  good  printing  but  in  developing 
profitable  suggestions  and  ideas  for  them. 

9.  To  make  a  fair  profit  on  every  job  that  goes 
through  our  shop — and  to  accept  no  job  that 
does  not  permit  a  fair  and  reasonable  profit. 

10.  To  make  collections  promptly  so  that  we  may 
discount  our  bills;  thereby  keeping  our  busi¬ 
ness  in  a  healthy  condition,  so  that  our  custom¬ 
ers  will  not  have  to  help  pay  for  some  other 
customer’s  delinquency. 


National  Penn  Printing  Co. 

OSCAR  LIBROS  AL  BLOFSON  SIMON  LIBROS 

1233  VINE  STREET  •  PHILADELPHIA 


/ 


53 


THE  PHILADELPHIA  EXHIBITOR 


6-POINT  REVIEWS 


Who  made  it  .  .  .  Who’s  in  it  .  .  .  How 
good  it  is  .  .  .  Classified  for  adult  or  family 
trade  .  .  .  What  it  is  all  about  .  .  .  Length. 


first  national 


Broadway  Hostess  Family 

Comedy  Drama 

(963)  70m. 

Wini  Shaw,  Genevieve  Tobin,  Lyle  Talbot,  Allen  Jenk¬ 
ins,  Phil  Regan,  Marie  Wilson,  Joe  King,  Spring  Bying- 
ton,  Ha;ry  Seymour. 

Warners  have  given  this  the  benefit  of  their 
stock  company,  have  included  six  Wrubel-Dixon 
songs,  with  the  result  fair  entertainment  to 
please  best  in  the  neighborhoods  or  lesser  runs. 
Because  Warner  craftsmen  can  contribute  such 
a  workmanlike  performance,  however,  the  pic¬ 
ture  looks  like  more  than  it  really  is,  is  handi¬ 
capped  by  a  story  which  sees  the  heroine 
carrying  the  torch  practically  all  the  way,  with 
another  girl  getting  the  hero.  With  an  attrac¬ 
tive  title,  some  good  singing,  one  good  number, 
showmen  might  be  able  to  sell  it. 

Estimate:  Depends  on  selling. 


The  Story  of  Louis  Pasteur  Family 

I  Ifa  m  a 


Paul  Muni,  Josephine  Hutchinson,  Donald  Woods, 
Anita  Louise,  Fritz  Leiber,  Henry  O'Neill,  Raymond 
Brown,  Akim  Tamiroff,  Ha  1 1  i  we  1 1  Hobbes,  Frank  Reicher, 
Dickie  Moore,  Walter  Kingsford. 

Here  is  a  production  that  will  not  only  stand 
as  a  monumental  achievement  from  Warner 
Brothers,  but  which  will  be  added  to  that  out¬ 
standing  list  which  includes  shows  known  as 
prestige  pictures.  In  medicine’s  history,  the 
scientist-doctor  Louis  Pasteur  is  one  of  the 
most  important  men.  Warner  Brothers  have 
made  a  picture  that  not  only  pays  homage  to  a 
great  man  but  to  a  profession.  Muni,  as 
Pasteur,  has  as  meaty  a  part  as  ever  given  him 
as  the  man  who  turned  surgery  into  new  fields, 
who  lifted  up  his  profession  through  his  dis¬ 
coveries.  While  the  title  may  not  convey  much 
to  the  mass  trade,  the  show’s  sweep,  scope  will. 
Result  should  be  a  picture  that  should  gross 
good  all  the  way  down  the  line.  The  women's 
angle  is  strong ;  there  is  dramatic  appeal  for 
men,  women ;  there  is  good  taste  everywhere. 
In  a  season  where  good  pictures  have  been 
many,  this  stands  out  with  the  best.  Everyone 
— studio,  performers,  writers,  directors — com¬ 
bined  to  produce  an  A-l  show  from  every 
angle. 

Estimate:  Triumph. 


FIRST  DIVISION 


Law  of  the  45’s  (4060)  Western 

56m. 

Guinn  (Big  Boy)  Williams,  Molly  O'Day,  Al  St.  John, 
Ted  Adams,  Lafe  McKee,  Fred  Burns. 

First  in  the  new  Big  Boy  Williams  series,  this 
ought  to  make  a  mark  in  the  western  field. 
Hero  Williams  bucks  the  gang  which  seeks  to 
control  lands  throughout  the  district.  Until  his 
coming  the  heavy  has  things  pretty  much  his 
own  way.  Rescuing  the  heroine,  her  father 
from  the  heavy’s  clutches,  he  eventually  cap¬ 
tures  the  leader,  cleans  up  the  gang.  Particu¬ 
larly  well  distributed  are  the  fights,  good  rid¬ 
ing,  etc. 

Estimate:  Should  please. 


Family 

Mimi  (second  review)  Drama 

75m. 

Douglas  Fairbanks,  Jr.,  Gertrude  Lawrence,  Diana 
Napier,  Harold  Warrender.  Carol  Goodnet,  Richard  Bird, 
Austin  Trevor. 

Because  the  picture  has  not  only  been  cut 
from  its  original  version  (reviewed  here  sev¬ 
eral  months  ago),  but  has  been  edited  gen¬ 
erally,  this  second  review  is  given.  In  its  new 
state,  the  show  is  faster,  better  fit  for  all  types 
houses.  Good  cutting  has  made  it  a  drama  that 
should  interest.  The  show  is  freely  adapted 
from  “La  Boheme,”  is  adult  in  nature,  but  has 
nothing  that  anyone  can’t  see.  Although  it  will 
be  best  for  the  more  intelligent  sectors,  it  has 
selling  angles  that  should  appeal  to  all.  The 
story  is  “freely  adapted”  from  the  “classic” 
“La  Boheme”  tells  of  nineteenth  century  Paris 
Latin  Quarter ;  of  Mimi,  her  love  for  strug¬ 
gling  playwright;  his  triumph;  her  death  on 
eve  of  that  triumph.  Cashing  in  the  two  stars 
as  well  as  the  dramatic  angles  will  help. 

Estimate:  Depends  on  selling. 


UNIVERSAL 


Family 

East  of  Java  (9026)  Melodrama 

74m. 

Charles  Bickford,  Elizabeth  Young,  Leslie  Fenton, 
Frankie  Albertson,  Clarence  Muse,  Siegfried  Rumann, 
Ivan  Simpson,  Charles  McNaughton,  Torben  Meyer. 

Heavy  melodrama  with  a  criminal  escaping 
from  the  law,  a  shipwreck,  wild  life  on  a  desert 
island,  “East  of  Java”  is  familiar  stuff  best 
suited  for  neighborhoods.  Cast,  in  addition, 
lacks  names  to  sell  while  general  nature  will 
cause  little  reason  for  women  to  rush  to  see  it. 
As  the  heavy  who  dominates  the  show,  Bickford 
has  a  he-man  part,  eventually  is  killed  by  lions. 
Romance  is  supplied  by  Frankie  Albertson, 
Elizabeth  Young.  While  it  is  apparent  that 
much  attention  was  paid  to  details,  story  is 
handicapped  by  being  too  familiar.  Best  re¬ 
sults  will  probably  come  from  exploitation- 
loving  houses  who  will  have  plenty  opportunity 
to  get  going  with  the  melodramatic  background. 

Estimate:  Typical  meller. 


Family 

Sweet  Surrender  (9012)  Musical 

77m. 

Tamara,  Frank  Parker,  Helen  Lynd,  Russ  Brown, 
Arthur  Pierson,  Jack  Dempsey,  Abe  Lyman  and  band. 

Exhibitors  still  remember  Universal’s  “Moon¬ 
light  and  Pretzels,”  a  freak  entrant  that  turned 
in  a  topnotch  gross.  “Sweet  Surrender’s”  birth 
had  much  the  same  background.  Radio,  stage 
people  are  used,  no  big  movie  names  are  pres¬ 
ent,  the  show  was  made  in  the  east.  Whether 
it  will  turn  into  another  "Moonlight  and 
Pretzels”  depends  on  the  selling.  Big  points 
are  Frank  Parker’s  grand  singing,  a  nice  dual 
role  by  Tamara,  two  big  flash  dancing  numbers, 
a  fashion  show  on  the  Normandie,  some  salable 
song  numbers.  Story  is  inconsequential,  man¬ 
aging  to  take  the  principals  from  New  York 
via  the  Normandie  to  Paris  where  the  wind-up 
takes  place.  Best  of  all  is  Parker’s  singing. 
Jack  Dempsey,  Abe  Lyman  are  only  in  flashes. 
What  the  picture  does  will  depend  totally  on 
how  it  is  handled. 

Estimate:  Depends  on  selling. 


COLUMBIA 


ling  of 

k  a  |  /  x  Melodrama 

n  Matthews  ( - )  65m. 

Richard  Arlen,  Charlotte  Wynters,  Mary  Kornman, 

Frederick  Burton,  Lee  Moran,  Ed  McWade,  Carlyle 
Blackwell,  Jr.,  Tom  Dugan,  Douglas  Dumbrille. 

Harold  Bell  Wright’s  story  has  many,  many 
readers ;  Columbia’s  production  has  benefited 

through  Phil  Rosen’s  direction;  result  is  a 
programmer  that  should  please  action-loving, 
melodrama-loving  pop  houses.  Family  audiences 
will  like  it  best.  Arlen  is  the  crusading  min¬ 
ister  who  cleans  up  a  town  later  aided  by  the 
heroine  whose  father  owns  a  property  on  which, 
unknown  to  him,  is  the  vice  center.  Right,  of 
course,  wins,  with  the  minister  getting  the 
daughter  as  well.  With  a  pace  that  keeps  it 
going  fast,  with  an  interesting  performance 
by  Arlen,  this  is  best  suited  for  neighborhoods. 

Estimate:  Best  for  family  trade. 


Crime  and  Punishment  ,  Adult 

(%  Melodrama 
- )  88m. 

Edward  Arnold,  Peter  Lorre,  Marian  Marsh,  Tala 
Birell,  Elizabeth  Risdon,  Robert  Allen,  Douglas  Dum¬ 
brille,  Gene  Lockhart,  Thurston  Hall,  Johnny  Arthur, 
Mrs.  Pat  Campbell. 

Main  interest  in  the  Joseph  Von  Sternberg 
“Crime  and  Punishment”-Columbia  association 
when  it  was  announced  months  ago  was  what 
the  result  would  look  like.  With  “Crime  and 
Punishment’’  now  previewed,  exhibitors  can  be 
told  that  Von  Sternberg  has  turned  out  a  direc¬ 
torial  masterpiece,  well  acted,  but  a  probable 
problem  at  the  box  office.  That  all  concerned 
did  their  work  well  no  one  can  deny,  but  the 
story’s  nature,  failure  of  Edward  Arnold  or 
Peter  Lorre  to  be  drawing  stars  will  find  the 
picture  doing  its  best  in  the  higher  class  spots. 
Even  then  it  may  not  be  heralded  as  a  box 
office  masterpiece  but  rather  as  a  cinematic 
achievement,  a  description  which  means  fewer 
dollars  than  praises.  Well  acted  by  everyone, 
the  story  of  a  man’s  conscience,  a  girl’s  faith 
is  a  nice  job  all  around,  but  even  before  the 
camera  first  turned,  its  box  office  handicaps 
must  have  been  apparent. 

Estimate:  Problem. 


Escape  from 

Devil’s  lsland(6023) 


Family 

Melodrama 

65m. 


Victor  Jory,  Florence  Rice,  Norman  Foster,  Stanley 
Andrews,  Daniel  Haynes,  Herbert  Heywood,  Frank  Lack- 
teen,  Arthur  Aylesworth,  Noble  Johnson. 

Melodramatic  stuff,  with  the  main  strength 
in  the  title,  this  is  best  suited  for  twin  bills, 
neighborhood  shows.  Story  doesn’t  head  into 
any  new  ground,  with  the  Devil’s  Island  back¬ 
ground  similar  to  that  seen  before.  Two  men 
love  one  girl.  Eventually  one  plays  he-man, 
gives  her  up  to  the  other.  Before  all  this 
happens,  the  heroine’s  father  has  been  sentenced 
to  Devil's  Island,  is  killed,  with  the  hero, 
wrongly  sentenced,  escaping,  falling  in  love 
with  the  heroine.  The  second  man,  who  loves 
the  girl,  who  had  worked  as  a  spy  with  the 
heroine's  father,  finds  this  out,  eventually  lets 
them  live  for  each  other.  Though  the  players 
try,  they  are  handicapped  by  the  story. 

Estimate:  Neighborhood  stuff. 

(see  next  page ) 


54 


THE  PHILADELPHIA  EXHIBITOR 


Family 

Western  Courage  (6203)  Western 

58m. 

Ken  Maynard,  Geneva  Mitchell,  Charles  French,  Betty 
Blythe,  Cornelius  Keefe,  Ward  Bond. 

With  a  dude  ranch  as  background,  with  more 
romance  than  usual,  “Western  Courage’’  sees 
hero  Maynard  saving  the  girl  after  both  have 
been  at  odds  most  of  the  way.  Heroine  Mitchell 
is  snooty  at  first,  later  attempts  to  elope  with  a 
fortune-hunter,  is  stopped  by  hero  Maynard 
who  attempts  to  tame  her.  The  heavy  enters 
the  scene  after  a  storm  has  forced  the  pair 
into  a  cabin,  overcomes  the  hero  with  aid,  cap¬ 
tures  the  girl,  with  Maynard  eventually  winning 
out.  While  the  romance  may  be  a  little  more 
present  than  usual,  the  usual  hard  riding,  fight¬ 
ing  are  also. 

Estimate:  Satisfying. 


I  Dream  Too  Much  ,  tLFMm,ly 

Comedy  with  Music 
(610)  85m. 


Lily  Pons,  Eric  Blore,  Henry  Fonda,  Osgood  Perkins, 
Lucien  Littlefield,  Lucille  Ball,  Mischa  Auer,  Paul 
Porcasi. 

“I  Dream  Too  Much”  will  not  only  bring 
to  movie  millions  Lily  Pons’  voice  but  it  will 
reveal  her  as  a  comedienne  who  has  more  than 
her  voice  to  mark  her  as  potential  starring 
material.  Well  produced,  with  no  check  on  the 
production  cost,  “I  Dream  Too  Much”  aims  not 
at  class  appeal  but  entertainment  which  should 
attract  all  classes.  Included  are  operatic  bits, 
musical  comedy  numbers  by  the  opera-star 
heroine,  good  support  from  capable  players, 
direction  which  doesn’t  place  too  much  em¬ 
phasis  on  the  class  angle.  Four  popular  num¬ 
bers,  two  operatic  numbers  should  interest 
everyone.  The  story,  too,  has  a  new  twist  with 
the  star  not  wanting  to  be  an  opera  star,  but 
a  contented  wife-mother,  with  the  composer- 
husband,  her  manager  aiming  to  make  her  a 
star.  Various  plot  twists  give  chance  for 
strong  comedy,  with  the  wind-up  having  her 
a  hit.  Selling  the  show  away  from  the  operatic 
angle  will  help  where  necessary. 

Estimate:  Strong  possibilities. 


Family 

Two  Faces  (615)  Melodrama 

70m. 

Wallace  Ford,  Brian  Donlevy,  Phyllis  Brooks,  Molly 
Lamont,  Erik  Rhodes,  Alan  Haies,  Edward  Burns,  Addi¬ 
son  Randall,  Inez  Courtney,  Si  Jenks,  Emma  Dunn,  Ethel 
Wales. 

Because  those  who  took  the  trouble  to  supply 
a  good  story  forgot  to  include  any  names  which 
might  attract  people,  “Two  Faces’  ’is  doomed 
to  the  neighborhood  trade  or  twin  bills.  A 
gangster  has  his  face  changed,  kills  all  those 
who  know  about  it  (except  one  girl)  ;  crashes 
Hollywood,  becomes  a  picture  star,  is  finally 
found  out  by  the  girl  he  missed,  with  a  press 
agent  figuring  in  the  final  battle  which  marks 
the  climax.  How  a  cast  should  be  so  totally 
void  of  names  with  which  to  sell  remains  a 
mystery,  but  “Two  Faces”  grosses  will  have 
to  be  blamed  on  that  slip.  Show  itself  will 
appeal,  with  some  trivial  slants  on  picture  mak¬ 
ing  that  ought  to  get  laughs. 


METRO 


Ah,  Wilderness  _  ,  Family 

Comedy  drama 
(OZo)  101m. 

Wllace  Beery,  Lionel  Barrymore,  Aline  MacMahon, 
Eric  Linden,  Cecilia  Parker,  Spring  Byington,  Mickey 
Rooney,  Frank  Albertson,  Eddie  Nugent,  Bonita  Gran¬ 
ville,  Helen  Flint,  Charles  Grapewin. 

From  a  studio  which  has  made  many  great 
pictures  now  comes  a  show  which  will  not  be 
known  for  its  cost,  but  rather  for  the  fact  that 
it  is  a  remarkable  story  of  a  slice  of  American 
life.  Metro  has  taken  Eugene  O’Neill’s  “Ah, 
Wilderness,”  has  made  from  it  a  picture  that 
should  be  a  mopup  in  a  large  number  of 
houses  despite  a  title  which  will  mean  little  to 
people  in  some  sectors.  For  all-around  enter¬ 
tainment,  for  sincerity,  few  pictures  within  the 
last  few  seasons  equal  it.  With  topnotch  per¬ 
formances  from  Lionel  Barrymore,  Wallace 
Beery,  Eric  Linden,  the  show  presents  Ameri¬ 
can  small  town  life  in  1906,  shows  an  idealistic 
youth’s  problems  ,how  his  father  helps  solve 
them.  Faithfully  produced,  ideal  for  the  entire 
family,  it  deserves  support  from  all,  should  do 
a  business  that  should  reward  such  support. 

Estimate:  Fine. 


°  PARAMOUNT 


The  Bride  Comes  Home  Family 

(.  Comedy 

)  85m. 

Claudette  Colbert,  Fred  MacMurray,  Robert  Young, 
William  Collier,  Sr.,  Donald  Meek,  Johnny  Arthur, 
Edward  Kennedy,  Charles  Sylber,  Bob  McKenzie,  Charles 
West. 

Once  again,  Paramount  writers  have  aimed 
for  that  certain  style  which  made  “It  Happened 
One  Night”  a  hit  picture ;  once  again,  Para¬ 
mount  writers  have  scored.  Result  is  a  show 
that  is  such  good  picture  making  that  it  should 
do  a  delightful  business  at  all  box  offices.  In¬ 

volved  are  heroine  Colbert,  writer  MacMurray 
who  acts  as  a  bodyguard  to  wealthy  suitor 
Young.  With  the  two  eventually  competing 
for  the  girl,  plenty  happens,  with  comedy,  ro¬ 
mance  intermingled.  Director  Wesley  Ruggles 
handles  everything  so  nicely.  Not  only  will 
the  critics  give  this  raves  but  word-of-mouth 
among  the  women  will  build  to  topnotch  busi¬ 
ness.  Wind-up  is  a  wedding  which  will  send 
them  all  out  laughing. 

Estimate:  Ace  comedy. 


Family 

Coronado  (3524)  Comedy 

80m. 

Johnny  Downs,  Betty  Burgess,  Andy  Devine,  Leon 
Errol,  Jack  Haley,  Jameson  Thomas,  Burton  Churchill, 
Nella  Walker,  James  Burke,  Eddy  Duchin  and  band, 
James  Carson.  Pauline  Wells. 

Including  many  Paramount  junior  stars  in  a 
musically  inclined  story  of  misunderstood  love, 
“Coronado”  is  lightweight,  will  do  its  best  in 
the  neighborhoods,  smaller  cities.  Picture  lacks 
selling  appeal  except  in  songs  or  Eddy  Duchin’s 
presence.  Apparently  the  idea  was  to  intro¬ 
duce  the  Paramount  junior  players,  but  best 
results  come  from  veteran  comedian  Leon 
Errol,  comedy  star  Jack  Haley.  A  rich  man’s 
son  wants  to  write  songs,  meets  the  girl  who 
sings  with  the  band,  tells  her  he  is  poor,  with 
the  falling  out  resulting.  Everything  is  then 
patched  up. 


Millions  in  the  Air  ( - r-)  Comedy 

70m. 

Willie  Howard,  Wendy  Barrie,  John  Howard,  Benny 
Baker,  Robert  Cummings,  Eleanor  Whitney,  Inez  Court¬ 
ney,  Som  Hinds,  George  Barbier,  Dave  Chasen,  Hall  i  we  1 1 
Hobbes. 

Backed  by  comedy  names,  breeziness  which 
guarantees  entertainment  qualities,  “Millions  in 
the  Air"  is  weak  only  in  the  name  department. 
The  heroine  is  wealthy,  wants  to  make  good 
on  her  own  on  an  amateur  hour,  tries  under 
an  assumed  name,  fails.  The  hero  is  a  strug¬ 
gling  young  man  who  tries,  also  fails.  The 
two  are  teamed  up,  become  a  success,  are  hin¬ 
dered  by  the  heroine’s  father  who  protests,  but 
public  demand  insures  their  success.  Willie 
Howard,  as  an  Italian  who  wants  to  sing  over 
the  air,  others  help  contribute  the  comedy. 
Though  the  story  is  inconsequential,  entertain¬ 
ment  values  are  strong.  Had  the  name  division 
been  backed  up,  this  would  have  turned  into 
something. 

Estimate:  Entertaining  program. 


REPUBLIC 


Forced  Landing 

(3524) 


Family 
Mystery  Drama 
61m. 


Esther  Ralston,  Onslow  Stevens,  Sidnev  Blackmer,  Toby 
Wing,  Eddie  Nugent,  Barbara  Pepper,  Willard  Robertson, 
Bradley  Page,  Ralf  Harolde,  Kane  Richmond,  Barbara 
Bedford,  George  Cleveland,  Arthur  Aylesworth. 


This  is  a  mildly  mysterious  little  drama  about 
a  transcontinental  airplane  which  makes  forced 
landing  during  which  former  convict  is  mur¬ 
dered.  Everybody  on  plane  has  motive  for 
killing  him;  everybody  carries  gun.  Onslow 
Stevens,  G-man,  solves  crime  while  the  pas¬ 
sengers  are  in  country  hotel  waiting  for  storm 
to  blow  over.  Acting  is  pleasant  enough  ; 
names  are  well  known  enough — Sidney  Black¬ 
mer,  Esther  Ralston,  Onslow  Stevens — to  make 
impression.  Story  holds  interest;  photography, 
direction  are  capable. 


Estimate:  Good  program  mystery. 


Lawless  Range  (3562)  Western 

57m. 

John  Wayne,  Sheila  Mannors,  Frank  McGlynn,  Jr., 
Yakima  Canutt. 

When  trouble  starts  in  the  valley,  when  his 
friend  mysteriously  disappears,  hero  John  is 
sent  down  to  find  out  about  things,  stays  long 
enough  to  break  up  the  gang,  reveals  further 
the  man  behind  the  mysterious  doings  is  the 
town  banker,  captured  leading  a  bandit  gang, 
wins  the  girl.  Made  in  that  high-class  Repub¬ 
lic  manner,  with  two  songs,  “Lawless  Range” 
can  hold  its  head  high  because  its  action  is 
swell,  its  photography  is  A-l,  its  story  keeps 
moving  at  rapid  speed. 

Estimate:  Ace  western. 


The  Sagebrush  Troubadour 
(3568) 


Family 

Western 

68m. 


Gene  Autry,  Smiley  Burnette,  Barbara  Pepper,  Hooper 
Atchley,  Fred  Kelsey,  Frank  Glendon,  Julian  Rivero, 
Tom  London. 


Despite  a  story  which  doesn’t  help  much, 
Republic’s  Gene  Autry  should  be  able  to  hold 
up  his  end  in  “The  Sagebrush  Troubadour.” 
Singing  four  songs,  acting  as  well  as  possible, 


Estimate:  Handicapped. 


Estimate:  Program. 


( Continued  on  next  page) 


THE  PHILADELPHIA  EXHIBITOR 


55 


handicapped  by  the  yarn,  Autry  is  the  principal 
thing  in  the  picture.  Story  calls  for  him  to 
save  the  granddaughter  from  the  gang,  later 
finding  the  secret  mine,  but  it  isn't  up  to  the 
usual  standard.  Autry’s  singing,  his  personal 
appeal,  however,  will  help  cover  up  the  disad¬ 
vantages. 

Estimate:  Sell  Autry. 


20tk  CENTURY-FOX 


The  Libtlest  Rebel  _  .  5'am,ly 

Comedy  Drama 

(624)  70m. 

Shirley  Temple,  Jack  Holt,  John  Boles,  Bill  Robinson, 
Karen  Morley,  Guinn  Williams,  Frank  McGlynn,  Sr., 
Hannah  Washington,  Bessie  Lyle. 

“The  Littlest  Rebel”  again  proves  that  Shir¬ 
ley  Temple  is  still  industry’s  most  amazing 
personality.  At  the  point  when  ordinarily  her 
popularity  should  slip,  she  succeeds  in  making 
each  picture  a  better  box  office  entrant  than 
that  before.  Set  in  a  Civil  War  background, 
she  now  has  a  swell  role,  in  a  Union-Confed¬ 
erate  background,  is  responsible  for  her  father, 
a  Confederate,  being  caught,  sentenced  to  death 
as  a  spy,  with  the  tiny  starlet  going  to  Abra¬ 
ham  Lincoln  to  save  his  life.  Wind-up  finds 
Lincoln  giving  a  pardon.  Backed  by  John 
Boles,  Jack  Holt,  Bill  Robinson,  Karen  Morley, 
America’s  little  sweetheart  sings,  dances, 
crashes  through  with  a  remarkable  perform¬ 
ance  that  should  make  the  show  a  knockout 
everywhere. 

Estimate:  Hit. 


Family 

My  Marriage  ( - )  Melodrama 

73m. 

Claire  Trevor,  Kent  Taylor,  Pauline  Frederick,  Paul 
Kelly,  Helen  Wood,  Beryl  Mercer,  Henry  Kolker.  Thomas 
Beck,  Ralf  Harolde,  Charles  Richman,  Noel  Madison. 

Made  apparently  for  the  neighborhood  or 
lesser  first  runs,  “My  Marriage”  goes  about 
its  business  in  workmanlike  fashion,  should 
satisfy  as  program  fare.  The  heroine  marries 
the  wealthy  society  woman’s  son.  The  mother 
tries  to  break  things  up  when  the  wife’s  father 
is  revealed  as  a  gangland  leader.  Picture  is 
devoted  mainly  to  the  mother’s  attempts  to  split 
the  married  pair,  with  side  angles.  Eventually, 
the  wife  wins  out.  Containing  a  capable  cast, 
not  aiming  for  greatness,  it  achieves  its  pur¬ 
pose  easily. 

Estimate:  Interesting  program. 


Your  Uncle  Dudley  (622)  C  omedy 

70m. 

Edward  Everett  Horton,  Lois  Wilson,  John  McGuire, 
Rosina  Lawrence,  Marjorie  Gateson,  Alan  Dinehart,  Wil¬ 
liam  Benedict,  James  Barnes,  Florence  Roberts. 

Ideal  for  the  family  trade,  “Your  Uncle 
Dudley”  suffers  because  the  whole  show  rests 
on  comedian  Horton,  with  little  name  support. 
Character  is  A-l,  the  script  strong  on  good, 
clean  comedy.  Horton  is  presented  as  a  town 
leader  who  constantly  is  constantly  doing  things 
for  the  city,  neglecting  his  own  affairs.  Con¬ 
flict  comes  in  when  he  needs  $5,000  in  a  hurry, 
can’t  raise  it,  wakes  up,  eventually  gets  what 
he  wanted.  Built  for  the  neighborhood  trade, 
small  towns,  it  gives  Horton  plenty  opportunity, 
includes  his  romance,  his  daughter’s,  proves 
that  while  Horton  can  help  carry  other  stars, 
it  is  too  much  to  ask  him  to  hold  up  an  entire 
picture. 

Estimate:  Best  for  family  trade. 


WARNERS 


Family 

Dangerous  ( - )  Melodrama 

79m. 

Bette  Davis,  Franchot  Tone,  Margaret  Lindsay,  Alison 
Skipworth,  Dick  Foran,  John  Eldredge,  Walter  Walker, 
George  Irving,  Richard  Carle,  William  Davidson,  Douglas 
Wood. 

“Dangerous”  brings  Bette  Davis  back  to  the 
type  role  that  made  her  a  box  office  name.  As 
an  actress  who  attracts  men  with  disastrous 
results,  with  herself  also  slipping  down,  she 
has  a  strong  role,  plays  it  dramatically  to  the 
hilt.  Architect-hero  Franchot  Tone  tries  to 
bring  her  back  to  the  place  she  held  on  the 
stage,  eventually  does  but  at  a  heavy  cost, 
financially,  socially.  Wind-up  finds  him  going 
back  to  his  fiancee,  Lindsay,  not  Davis.  Pic¬ 
ture  has  been  directed  by  Alfred  Green  to  the 
mass  level,  although  its  handling  makes  it  smack 
class.  Title  should  help  it  in  all  spots,  but 
main  strength  will  be  in  the  dramatic  story 
values.  Supporting  cast  is  competent,  but  the 
picture’s  value  rests  on  the  Davis  performance. 

Estimate:  All  Davis. 


e  FOREIGN 


Crime  and  Punishment 

(Lenauer  International) 


Adult 

Melodrama 

105m. 


Pierre  Blanchar,  Harry  Bauer,  Madeleine  Ozeray,  Alex¬ 
ander  Rignault,  Sylvie,  Paulette  Elambert,  Paul  Asselin. 

This  has  strong  dramatic  moments,  but  is  too 
over-mugged  for  domestic  audiences.  It  will 
appear  too  obvious,  unsubtle  for  American 
audiences.  It  has  good  lighting,  direction, 
camera  angles,  but  the  story,  drab  surroundings 
will  depress  our  frivolous  people.  The  lan¬ 
guage  is  French,  that  is  too  much  for  most, 
even  with  English  subtitles  added.  Art  houses 
may  play  this  with  some  results.  Story  is  based 
on  Dosteevski  s.  A  student  with  great  ego, 
murders  two  people.  Robbery  is  motive,  but 
student  also  gloats  in  his  “superior”  mind, 
which  gives  him  the  “right”  to  kill,  the  pleasure 
of  fooling  police.  But  his  conscience  torments 
him ;  a  police  inspector  knows  him  guilty  but 
hasn  t  the  evidence ;  he  finally  confesses  at  the 
police  station  when  his  sweetheart  urges. 

Estimate:  Art  stuff. 


Family 

Miss  Pacific  Fleet  (916)  Comedy 

74m. 

Jean  Blondell,  Glenda  Farrell,  Warren  Hull.  Hugh 
Herbert,  Allen  Jenkins,  Minna  Gombell,  Mabel  Colcord, 
Marie  Wilson,  Mary  Doran,  Guinn  Williams,  Connie 
Bergen.  Paul  Fix. 

Another  in  the  long  Warner  comedy  series, 
this  will  please  where  former  laugh  numbers 
have  made  an  impression.  Strongly  fortified 
by  Hugh  Herbert,  Blondell,  Farrell,  Jenkins, 
a  newcomer  in  Warren  Hull,  the  show  never 
stops  moving,  is  backed  by  good  laugh  lines. 
Comedy  hangs  on  Herbert's,  Jenkin’s  shoulders, 
with  the  story  including  a  popularity  contest 
for  “Miss  Pacific  Fleet”  in  the  naval  base.  The 
type  that  Warners  do  so  well  because  their 
writers  seem  attuned  to  it,  because  their  come¬ 
dians  naturally  fall  into  the  spirit,  this  is  strong 
on  laughs. 

Estimate:  Good  laugh  show. 


UNITED  ARTISTS 


Splendor 


Adult 

Melodrama 

77m. 


Miriam  Hopkins,  Joel  McCrea,  Paul  Cavanagh,  Helen 
Westley,  Billie  Burke,  David  Niyen,  Katherine  Alexan¬ 
der,  Ruth  Weston.  Ivan  Simpson.  Arthur  Treacher. 

Joel  McCrea  does  nicely;  Miriam  Hopkins 
is  beautiful,  appealing,  starry-eyed  and  dramatic 
as  always.  This  is  a  society  drama  with  ele¬ 
gant  settings,  teary  plot  which  will  shake  the 
women.  McCrea,  son  of  impoverished  but 
aristocratic  parents,  makes  the  “mistake”  of 
marrying  poor  Miss  Hopkins.  His  family  im¬ 
mediately  goes  to  work  on  the  pair.  He  is 
made  to  feel  the  marriage  a  mistake ;  his  first 
duty  to  make  money  for  the  family.  She  is 
made  to  feel  that  to  atone  for  McCrea’s  mis¬ 
take,  she  should  humor  wealthy  relatives  with 
an  eye  for  her  charms.  It  finally  goes  too  far. 
McCrea,  back  from  successful  trip  to  Mexico, 
learns  that  he  was  able  to  make  a  success  only 
because  Miss  Hopkins  gave  herself  to  his 
employer — cousin  Paul  Cavanagh.  They  sepa¬ 
rate  :  she  to  work,  he  to  repent  until  he  finds 
her  again,  tells  her  he  loves  her ;  money  is  not 
everything. 


Estimate:  For  the  women. 


Four  Masked  Men 

(Olympic) 


Family 
Mystery  Drama 
62m. 


John  Stuart.  Judy  Kelly,  Richard  Cooper,  Miles  Man- 
der,  Sebastian  Shaw. 

English  made  mystery  meller,  this  will  suffer 
because  it  lacks  names  that  mean  anything  on 
this  side.  A  criminal  four  full  off  some  big 
robberies.  The  hero’s  brother  is  killed;  he 
worms  his  way  into  the  gang;  eventually  finds 
the  leader.  With  a  title  that  might  intrigue, 
not  too  much  English  accent,  it  might  go  in 
some  neighborhoods  or  slip  by  on  double  bills. 

Estimate:  Average  program. 


The  Land  of  Promise  Travel 

57m. 

Urim  Palestine  Film  Co.,  Ltd.  Music  scored  by  Boris 
Morros,  narration  by  David  Ross. 

Well  photographed,  with  interesting  narra¬ 
tion  by  announcer  Ross,  tasteful  musical  ac¬ 
companiment,  this  is  inspiration  for  all  Jews. 
Palestine  is  shown  in  flower  of  industrial  prom¬ 
ise.  Industries  varied  and  extensive,  cities 
modern  and  populous,  farms  fruitful  and  well 
worked,  a  land  in  boom.  Its  appeal  is  limited, 
however,  to  sections  strongly  Jewish. 

Estimate:  Jewish  sections. 


MASTERPIECE 


The  FirC  Trap  (Darmour)  Melodrama 

63m. 

Norman  Foster,  Evalyn  Knapp,  Oscar  Apfel,  Sidney 
Blackmer,  Ben  Alexander,  Herbert  Corthell,  Arthur 
Houseman,  Corky. 

Melodrama  that  should  prove  a  whale  for 
exploitation  in  neighborhood,  family  audience 
sectors,  this  keeps  moving  every  minute,  should 
more  than  please.  Background  concerns  itself 
with  arson,  with  the  hero  an  insurance  ap¬ 
praiser  who  eventually  finds  the  culprits,  wins 
the  girl.  Picture’s  main  strength  is  in  the  ex¬ 
ploitation  angles,  with  the  title  plenty  strong. 
Show,  itself,  is  well  made  for  the  independent 
market,  should  have  no  trouble  satisfying  where 
they  like  their  excitement  rapid  and  mile-a- 
minute. 

Estimate:  Okay  fire  picture. 

( See  next  page) 


56 


THE  PHILADELPHIA  EXHIBITOR 


The  Last  of  the  Clintons  Family 

Western 
(Ajax)  59m. 

Harry  Carey,  Del  Gordon,  Betty  Mack,  Earle  Dwire, 
Tom  London,  Vic  Potel. 

Once  again  cattle  rustlers  make  trouble. 
Once  again  Harry  Carey  gets  on  the  job  to 
find  out  what  it  is  all  about.  When  it  is  all 
over  he  has  solved  the  problem,  contributing  a 
western  that  will  rank  well  with  the  other 
Careys.  W ell  photographed,  with  plenty  action, 
this  should  please  in  all  western  spots. 

Estimate:  Good  Carey. 


St.  Louis  Woman  .  .  Family 

Action  Drama 

(Screencraft)  60m. 

Johnny  Mack  Brown,  Jeanette  Loff,  Roberta  Gale, 
Earle  Foxe. 

With  a  title  intensely  salable,  with  a  fast- 
moving  action-athletic  story,  “St.  Louis 
Woman"  should  prove  satisfying  for  the  exploi¬ 
tation  trade.  Hero  Brown  is  a  big  football 
star,  gets  involved  in  a  fight  at  a  club  run  by 
St.  Louis  Lou,  is  thrown  off  the  team,  expelled. 
St.  Louis  Lou  picks  him  out  of  the  breadline, 
gets  him  a  job  on  a  pro  team  run  by  her  boy 
friend,  falls  in  love  with  him,  he  with  her. 
Hero  Brown  makes  good,  wants  to  marry  Lou, 
but  she  sees  that  the  two  are  for  different 
worlds,  goes  back  to  her  man,  whom  she  shot 
accidentally,  leaving  the  hero  to  his  sweetheart. 
With  football,  love,  action,  strong  title,  this  can 
be  sold  to  good  returns. 

Estimate:  Can  be  sold  strongly. 


STATE  RIGHTS 


Just  My  Luck 

(New  Century) 


Comedy 


Family 

Drama 

78m. 


Charles  Ray,  Anne  Grey,  Quentin  R.  Smith,  Eddie 
Nugent,  Snub  Pollard,  Matthew  Betz,  Robert  Graves, 
John  Roche,  Charles  King,  Tom  London,  Beth  Marion. 

Serving  as  a  vehicle  to  help  Charles  Ray  get 
back  as  a  star  in  talkies,  "Just  My  Luck”  isn’t 
strong  enough  to  attract,  although  the  star 
turns  in  a  sincere,  effort-trying  performance. 
Ray  is  presented  as  a  clerk  who  has  an  inven¬ 
tion  for  synthetic  rubber,  who  finally  comes 
through  despite  all  the  kidding,  jokes,  played 
on  him.  Cast,  besides  Ray,  holds  little  to  mean 
anything.  Picture’s  main  strength  will  rest  on 
whether  the  former  silent  star  can  be  sold. 

Estimate:  Depends  on  Ray. 


The  Midnight  Phantom  ..  Family 

Mystery  Drama 
63m. 

Reginald  Denny,  Claudia  Dell,  Lloyd  Hughes,  James 
Farley,  Barbara  Bedford,  John  Elliott. 

Mystery  murder  stuff  with  an  intriguing 
story,  this  should  serve  to  interest  neighbor¬ 
hood  or  double  bill  theatres.  A  police  chief  is 
killed  at  headquarters,  another  man  dies  later. 
The  murder  is  cleared  up  when  a  criminologist, 
Denny,  is  held  responsible,  with  love  the  cause. 
Generally  well  produced,  it  should  benefit  from 
its  title  as  well  as  the  murder  mystery  salable 
angles. 

Estimate:  Satisfactory  mystery  program. 


What  Do  You  Think? 

It  is  the  aim  of  this  publication  to  give  its  readers 
every  possible  service.  Revision  of  the  page  is  an 
attempt  to  offer  a  concise  reviewing  form  that  will 
help  every  exhibitor.  Your  suggestions  and  criticisms 
are  welcomed.  Write  in  now  and  tell  us  whether 
you  like  this  or  not. 


(Reliable) 


Motion  Picture 

Guide 

CLASS  A — Section  1 — General  Approval 

The  Affairs  of  Suzanne 

Hard  Rock  Harrington 

Page  Miss  Glory 

A  Thousand  a  Minute 

Harmony  Lane 

Paradise  Canyon 

Air  Hawks 

The  Healer 

Personal  Maid’s  Secret 

Alias  Mary  Dow 

Here  Comes  the  Band 

Powder  Smoke  Range 

Alibi  Ike 

Here  Comes  Cookie 

Pursuit 

Alice  Adams 

Here’s  to  Romance 

Racing  Luck 

Annapolis  Farewell 

Hi  Gaucho 

The  Rain  Makers 

Annie  Oakley 

His  Night  Out 

Red  Blood  of  Courage 

Atlantic  Adventurer 

Honeymoon  Limited 

Red  Heads  on  Parade 

Baby  Face  Harrington 

Hooray  for  Love 

Senders  of  the  River 

Bad  Boy 

Hoosier  Schoolmaster 

Rendezvous 

The  Band  Plays  On 

Hop  Along  Cassiay 

Scrooge 

Beauty’s  Daughter 

Hot  Tip 

She  Couldn’t  Take  It 

Big  Broadcast  of  1936 

human  Adventure 

She  Gets  Her  Man 

The  Bishop  Misbehaves 

1  Live  for  Love 

Shipmates  Forever 

Bonnie  Scotland 

I’ll  Love  You  Always 

Silk  Hat  Kid 

Bright  Lights 

In  Old  Kentucky 

So  Red  the  Rose 

Broadway  Gondolier 

In  Person 

The  Spanish  Cape  Mystery  ! 

Broadway  Melody  of  1936 

1  he  Irish  in  Us 

Special  Agent 

Call  of  the  Wild 

Ivory  Handled  Guns 

Spring  Tonic 

Calm  Yourself 

Laddie 

Stars  Over  Broadway 

Cappy  Ricks  Returns 

the  Lady  in  Scarlet 

Steamboat  Round  the  Bend 

The  Case  of  Missing  Man 

Lady  Tubbs 

Stormy 

Charlie  Chan  in  Egypt 

Last  Days  of  Pompeii 

Storm  Over  the  Andes 

Charlie  Chan’s  Secret 

The  Last  Outpost 

Swell  Head 

Chasing  Yesterday 

Law  Beyona  tnc  Range 

Sweepstake  Annie 

Cheers  of  the  Crowd 

Lawless  Range 

Thanks  a  Million 

Chinatown  Squad 

Legend  of  William  Tell 

The  39  Steps 

College  Scandal 

Les  Miserables 

Three  Kids  and  a  Queen 

Confidential 

Little  America 

Three  Musketeers 

Crusades 

Love  in  Bloom 

The  Throwback 

Curly  Top 

Love  Me  Forever 

Thunder  Mountain 

Danger  Ahead 

The  Man  From  Gun  Town 

To  Beat  the  Band 

Danger  Trail 

The  Man  on  the  Flying  Trapeze 

Together  We  Live 

Dawn  Rider 

Manhattan  Moon 

Top  Hat 

Death  From  a  Distance 

Maria  Chapdelaine 

Transatlantic  Tunnel 

Dinky 

Men  of  the  Hour 

Two  for  Tonight 

Doubtina  Thomas 

Metropolitan 

Under  the  Pampas  Moon 

Eagles  Brood 

Mid-Summer  Night's  Dream 

The  Unknown  Woman 

Eight  Bells 

Millionaire  Cowboy 

Unwanted  Stranger 

Every  Night  at  Eight 

Moonlight  on  the  Prairie 

Vanishing  Riders 

Fighting  Youth 

Mr.  Dynamite 

Viroinia  Judge 

Freckles 

Murder  in  the  Fleet 

Wanderer  of  the  Wasteland 

Front  Page  Woman 

Music  is  Magic 

Warfare 

The  Gay  Deception 

Mutiny  on  the  Bounty 

Welcome  Home 

Ginger 

The  Night  is  Young 

Western  Courage 

The  Girl  Friend 

Oil  for  the  Lamps  of  China 

Western  Frontier 

Guard  That  Girl 

Old  Man  Rhythm 

Westward  Ho 

Gun  Fire 

Once  in  a  Blue  Moon 

What  Price  Crime 

Gun  Play 

O’Shaughnessy’s  Boy 

Our  Little  Girl 

Wings  Over  Ethiopia 

CLASS  A- 

-Section  2 — Approved  for  Adult  Audiences 

A  Feather  in  Her  Hat 

1  Live  My  Life 

Shanghai 

After  the  Dance 

In  Caliente 

She 

Alias  Bulldoa  Drummond 

It  Happened  in  New  York 

She  Married  Her  Boss  ! 

Barbary  Coast 

Jalna 

Show  Them  No  Mercy 

The  Black  Room 

Jealousy 

Society  Fever 

Black  Sheep 

King  Solomon  of  B-oadway 

Stranded 

Born  for  Glory 

La  Maternelle 

Streamline  Express 

The  Case  of  the  Lucky  Legs 

Lelong 

Straus’  "Great  Waltz” 

China  Seas 

Let’s  Live  Tonight 

Sweet  Music 

Circumstantial  Evidence 

The  Man  Who  Broke  the  Bank 

Sweet  Surrender 

Clairvoyant 

at  Monte  Carlo 

Sweidlehiems 

Dante's  Inferno 

Mary  Burns,  Fugitive 

Ten  Dollar  Raise 

Dark  Angel 

The  Melody  Lingers  On 

This  Woman  is  Mine 

The  Divine  Spark 

The  Murder  Man 

Thunder  in  the  Night 

Doctor  Socrates 

On  Probation 

Two  Sinners 

Frisco  Kid 

People  Will  Talk 

Wagon  Trail 

G  Men 

Peter  Ibbetson 

Way  Down  East 

Gigolette 

Private  Worlds 

We’re  in  the  Money 

Going  Highbrow 

Public  Hero  No.  1 

While  the  Patient  Slept 

Goose  and  the  Gander 

Public  Menace 

The  Whole  Town's  Talking  ; 

Grand  Exit 

Public  Opinion 

Woman  Wanted  j 

Hands  Across  the  Table 

Return  of  Peter  Grimm 

The  Youth  of  Maxim 

CLASS  B — Not  Recommended.  Pictures  in  this  classification  are  adjudged  to  be 

unsatisfactory  in  part  either  because  of  subject  matter  or  treatment 

A  Night  at  the  Opera 

Flirting  With  Danger 

The  Pay  Off 

Accent  on  Youth 

Hands  Across  the  Table 

The  People’s  Enemy 

Anna  Karenina 

1  Found  Stella  Parish 

Pursuit  of  Happiness 

Becky  Sharp 

Loves  of  a  Dictator 

Reckless 

Born  to  Gamble 

Mad  Love 

Remember  Last  Night 

The  Bride  of  Frankenstein 

Mi  mi 

Ship's  Cafe 

Camille 

Nell  Gwyn 

Times  Square  Lady  | 

The  Crime  of  Dr.  Crispi 

No  More  Ladies 

Twenty  Dollars  a  Week 

Diamond  Jim  Brady 

Orchids  to  You 

W°terfront  Lady  | 

Escapade 

Outcast  Lady 

Paris  in  Spring 

Without  Regret 

CLASS 

C — Considered  Indecent  and 

Immoral 

High  School  Girl 

Java  Head 

|  Loves  of  Ariane 

I  Morals  of  Marcus 

1  Smart  Girl 

THE  CHECK-UP 


The  best  reference  department  in  the  industry  .  .  . 
Concise  and  up-to-date  .  .  .  Placing  at  the  exhibitor’s 
fingertips  all  he  needs  to  know  about  each  picture. 


Included  are  production  number,  whether  adult  or 
family  appeal,  title,  type  of  picture,  cast,  estimate  as 
carried  in  6-Pt.  Review,  running  time  and  when  reviewed. 
For  example:  508 — A— EVELYN  PRENTICE— MD — 
Myrna  Loy,  William  Powell,  Una  Merkel,  Isabel  Jewell, 
Cora  Sue  Collins,  Jack  Mulhall — All  Powell-Loy — 78m. 
— Nov.  means  production  number  Is  508,  story  Is  of 
adult  appeal  rather  than  family,  title  Is  Evelyn  Prentice. 
It  Is  a  melodrama  (MD),  cast  has  five  stars  and  featured 
leads,  estimate  called  It  All  Powell-Loy,  It  runs  78 
minutes  and  It  was  reviewed  in  November.  Pictures 


Published  Every  Issue 


KEY  TO  TYPE  OF  PICTURE 


AD — Action  Drama 
C — Comedy 
CD — Comedy  Drama 
COD — Costume  Drama 
CL — Classical  Drama 
D — Drama 
F — Farce 


MD — Melodrama 
MU— Musical 
MY— Mystery 
0 — Operetta 
RD — Realistic  Drama 
SP — Spectacle 
W — Western 


listed  are  playing  currently,  about  to  be  released  or  In 
production  stage.  As  new  information  is  gained,  it  will 
be  added.  This  department  will  appear  in  each  Issue. 
Save  all  issues  to  keep  a  complete  file  for  as  new  data 
is  added,  old  will  be  discarded.  Read  the  review  first 
In  6-Point  Reviews  and  checkup  here  later.  If  there 
is  variance  in  running  time,  it  is  because  of  censor  con¬ 
ditions  or  later  cutting.  Check  with  your  exchange 
to  make  certain.  No  release  dates  are  Included  as  these 
vary  In  territories. 


Columbia 

5004 —  F — LOVE  ME  FOREVER — MU — Grace  Moore,  Robert 
Allen,  Leo  Carrillo,  Michael  Bartlett — To  be  sold — 93m. — 
see  2nd  June  issue. 

5005—  F — THE  WHOLE  TOWN’S  TALKING— CD— Edward  G. 
Robinson,  Jean  Arthur,  Arthur  Byron,  John  Wray — Swell — 
95m. — see  1st  Feb.  issue. 

5006—  F— A  FEATHER  IN  HER  HAT— D— Pauline  Lord,  Basil 
Rathbone,  Wendy  Barrie,  Billie  Burke — Strong  on  Woman’s 
angle — 71m. — see  1st  Nov.  issue. 

5007—  F - SHE  MARRIED  HER  BOSS— C— Claudette  Colbert, 

Melvyn  Douglas,  Michael  Bartlett,  Jean  Dixon — Topnotch 
comedy — 92  m.— 2- Aug. 

5009 - F - CARNIVAL - CD - Lee  Tracy,  Jimmy  Durante,  Sally 

Eilers,  Florence  Rice — Fair  program — 64m. — see  1st  Feb. 
issue. 

5010—  F— LET’S  LIVE  TONIGHT— CD— Lillian  Harvey,  Tullio 

Carmanati,  Tala  Birell — Sell  Carmanati — 77m. — see  1st 

March  issue. 

5011 —  F — THE  BEST  MAN  WINS — AD — Edmund  Lowe,  Jack 
Holt,  Florence  Rice — So-so — 75m. — see  2nd  Jan.  issue. 

5012 —  F— THE  GIRL  FRIEND— C — Jack  Haley,  Ann  Sothern, 
Roger  Pryor,  Thurston  Hall — Pleasant  summer  fare — 69m. — 
1-Aug. 

5013—  F— THE  BLACK  ROOM— MD— Boris  Karloff,  Marian 
Marsh,  Robert  Allen — To  be  sold — 72m. —  1-Aug. 

5014—  F— EIGHT  BELLS - MD— Ralph  Bellamy,  John  Buckler, 

Ann  Sothern - So-so  sea  story - 70m. - see  2nd  April  issue. 

5015—  F— MILLS  OF  THE  GODS - D— May  Robson,  Fay  Wray. 

Victor  Jory,  Raymond  Walburn — So-so — 72m. — see  1st  Jan. 

5016 - F - PARTY  WIRE - CD - Victor  Jory,  Jean  Arthur,  Helen 

Lowell,  Charles  Grapewin — Neighborhood — 67m. — see  1st 
May  issue. 

5017— F— THE  UNWELCOME  STRANGER— CD— Jack  Holt, 

Mona  Barrie,  Ralph  Morgan,  Jackie  Searl,  Frankie  Darro - 

Satisfying — 64m. - see  2nd  April  issue. 

5018 - F— AWAKENING  OF  JIM  BURKE - D— Jack  Holt,  Flor¬ 

ence  Rice — So-so — 70m. — see  1st  June  issue. 

5020—  F— I’LL  LOVE  YOU  ALWAYS - D - Nancy  Carroll,  George 

Murphy,  Ray  Walburn,  Robert  Allen - Program - 68m. - see 

1st  April  issue. 

5021—  F - AFTER  THE  DANCE— MD - Nancy  Carroll,  George 

Murphy,  Thelma  Todd,  Jack  LaRue — Program — 70m. — see 
2nd  Aug.  issue. 

5024—  F — CHAMPAGNE  FOR  BREAKFAST— D— Mary  Carlisle, 

Hardie  Albright,  Joan  Marsh - So-so - 67m. — see  2nd  July 

issue. 

5025 —  F — AIR  HAWKS — MD — Ralph  Bellamy,  Wiley  Post,  Robert 
Allan,  Billie  Seward — For  action  lovers — 64m. — see  1st  June 

5026 - F - SUPERSPEED - AD - Florence  Rice,  Preston  Foster, 

Mary  Carlisle — Weak — 55m. — 2-Sept. 

5027—  F— DEATH  FLIES  EAST— MD— Conrad  Nagel,  Florence 
Rice,  Raymond  Walburn — Satisfying  mystery  drama — 65m. — 
see  1st  March  issue. 

5028—  F — TOGETHER  WE  LIVE — MD— Ben  Lyon,  Sheila  Man- 

nors,  Esther  Ralston,  Wera  Engels - Program - 70m. - 2-Sept. 

5029—  A— WHITE  LIES— MD— Walter  Connolly,  Fay  Wray,  Vic¬ 
tor  Jory - Filler - 65m. - see  1st  Jan.  issue. 

5030 —  F — SWELL  HEAD — CD — Wallace  Ford,  Barbara  Kent, 
Dickie  Moore — For  neighborhoods: — 59m. — see  1st  May  issue. 

5031—  F— THE  PUBLIC  MENACE— MD—J  ean  Arthur,  George 

Murphy,  Douglas  Dumbrille,  Victor  Killian - Program  meller - 

73m. - 1  -Oct. 


5032—  F— MEN  OF  THE  HOUR— AD— Richard  Cromwell,  Wal¬ 
lace  Ford,  Jack  LaRue - So-so  program — 61m. — see  2nd 

May  issue. 

5033—  F— ATLANTIC  ADVENTURE — CD — Nancy  Carroll,  Lloyd 

Nolan,  Harry  Langdon — Program - 70m. —  1-Sept. 

5034—  F— IN  SPITE  OF  DANGER— AD— Wallace  Ford,  Marian 
Marsh — So-so  program — 55m. — see  1st  April  issue. 

5035—  F— THE  UNKNOWN  WOMAN— MD— Marian  Marsh,  Rich¬ 
ard  Cromwell — Fair — 60m. — see  2nd  June  issue. 

5036—  F— BEHIND  THE  EVIDENCE— AD— Don  Cook,  Norman 
Foster,  Pat  O'Malley — Program  stuff — 76m. — see  2nd  Jan. 
issue. 

5202—  F— THE  WESTERNER— W— Tim  McCoy,  Marion  Shilling 
— Suitable  western — 5  7m. — see  1st  Jan.  issue. 

5203—  F— THE  SQUARE  SHOOTER— W— Tim  McCoy,  Jacque¬ 
line  Wells — Okay  western — 59m. — see  1st  Feb.  issue. 

5204—  F— LAW  BEYOND  THE  RANGE— W— Tim  McCoy,  Billie 
Seward,  Robert  Allen — Okay  McCoy — 5  7m. — see  1st  March 
issue. 

5205—  F— THE  REVENGE  RIDER— W— Tim  McCoy,  Billie  Sew¬ 
ard,  Robert  Allen — Usual  McCoy — 57m. — see  2nd  April  issue. 

5206—  F—  FIGHTING  SHADOWS— W— Tim  McCoy,  Geneva 
Mitchell,  Robert  Allan — Satisfactory  action — 57m. — see  1st 
May  issue. 

5207—  F— JUSTICE  OF  THE  RANGE— W— Tim  McCoy,  Billie 

Seward - Swell  family  western — 58rn. — see  2nd  June  issue. 

5208 —  F — RIDING  WILD — W — Tim  McCoy,  Billie  Seward,  Niles 
Welch — Usual  okay  McCoy — 57m. — 2 -July. 

6005— F— SHE  COULDN’T  TAKE  IT— (Rich  Girl’s  Folly) — CD— 
George  Raft,  Joan  Bennett,  Walter  Connelly,  Billie  Burke, 
Lloyd  Nolan - Good  job - 89m. - see  1st  Oct.  issue. 

60  I  5 - F - GRAND  EXIT - MD - Edmund  Lowe,  Ann  Sothern,  On¬ 
slow  Stevens - Program - 67m. - see  1st  Nov.  issue. 

6023— F— ESCAPE  FROM  DEVIL’S  ISLAND— MD — Victor  Jory, 

Florence  Rice,  Norman  Foster - Neighborhood  stuff - 65m. - 

see  1st  Dec.  issue. 

6033—  F — GUARD  THAT  GIRL— MD— Robert  Allan,  Florence 
Rice,  Ward  Bond — Satisfactory  program — 67m. — see  2nd  Oct- 
issue. 

6034—  F— THE  CASE  OF  THE  MISSING  MAN — MD — Roger 
Pryor,  Joan  Perry — Double  feature  stuff — 58m. — see  1st  Nov. 
issue. 

6201—  F— WESTERN  FRONTIER— W— Ken  Maynard,  Lucille 

Brown,  Nora  Lane - Okay  western - 57m. - 1 -Sept. 

6202—  F— HEIR  TO  TROUBLE— W— Ken  Maynard,  Joan  Perry. 

Wally  Wales - Satisfactory — 57m. — see  2nd  Oct.  issue. 

6203—  F— WESTERN  COURAGE— W— Ken  Maynard,  Geneva 
Mitchell — Satisfying — 58m. — see  1st  Dec.  issue. 

— F — THE  CALLING  OF  DAN  MATTHEWS — MD— Richard 

Arlen,  Charlotte  Wynters - Best  for  family  trade - 65m. - see 

1st  Dec.  issue. 

—A— CRIME  AND  PUNISHMENT— MD— Edward  Arnold, 

Peter  Lorre,  Marian  Marsh - Problem - 88m. - see  1st  Dec. 

issue. 

_F— ONE  WAY  TICKET— D - Lloyd  Nolan,  Peggy  Conklin, 

Walter  Connolly - Nabe  stuff - 70m. - see  2nd.  Nov.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

6211 — GALLANT  DEFENDER — Charles  Starrett,  Joan  Perry,  Ed 
Le  Saint,  George  Cheseboro,  Eddie  Cobb,  Harry  Woods. 

- DR.  STEELE - Ralph  Bellamy,  Joan  Perry,  Fred  Kohler. 

- HELL  SHIP  MORGAN - Ann  Sothern,  George  Bancroft, 

Victor  Jory. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


THE  CHECKUP— l-December-35 


A  JEP  Service 


- IF  YOU  COULD  ONLY  COOK - Leo  Carrillo,  Herbert  Mar¬ 
shall,  Jean  Arthur,  Freida  Inescourt. 

- LAWLESS  RIDERS - Ken  Maynard,  Geneva  Mitchell. 

—THE  LONE  WOLF  RETURNS - Melvyn  Douglas,  Gail 

Patrick,  Arthur  Hohl,  Nana  Bryant. 

—NO  MORE  YESTERDAYS— Ruth  Chatterton,  Otto  Kruger, 
Marian  Marsh,  Lionel  Atwill,  Robert  Allen. 

- OPERA  HAT - Gary  Cooper. 

- OUTLAW  BRANDS - Charles  Starrett,  Joan  Perry. 

- PANIC  ON  THE  AIR - Ann  Sothern,  Lloyd  Nolan. 

- ROLLING  ALONG - Harry  Richman,  Rochelle  Hudson, 

Douglas  Dumbrille,  Lionel  Stander. 

—TOO  TOUGH  TO  KILL— Sally  O’Neill,  Victor  Jory. 

First  Division 

3040 - F — HEI  TIKI — RD - With  native  cast,  photographed  by 

Alex  Markey - Big  bally  opportunity - 73m. - see  1st  Feb. 

issue. 

3050—  F— RAINBOW’S  END— W - Hoot  Gibson,  June  Gale— Okay 

- 60m. - see  2nd  June  issue. 

3051—  F— SUNSET  RANGE — W — Hoot  Gibson,  Mary  Doran- 

Satisfactory - 55m. - see  2nd  March  issue. 

4001 — F - JAVA  HEAD - D — Elizabeth  Allen,  John  Loder,  Anna 

May  Wong,  Edmund  Gwenn - The  tops  but  it  must  be  sold - 

68m. - 1 -Oct. 

4003— F— HONG  KONG  NIGHTS— MD— Tom  Keene,  Wera 

Engels,  Warren  Hymer,  Cornelius  Keefe - Fast  moving  meller 

- 59m. - 1  -Oct. 

4010  - F — MIMI - D - Douglas  Fairbanks,  Jr.,  Gertrude  Lawrence 

— Depends  on  selling — 75m. - see  1st  Dec.  issue. 

4011  - F - DANCE  BAND - MU - Buddy  Rogers,  June  Clyde - 

Pleasant — 62m. — see  2nd  June  issue. 

4050—  F— FRONTIER  JUSTICE^—W— Hoot  Gibson,  James  Barnes 
— Good  Gibson — 58m. — see  2nd  Oct.  issue. 

4060 — F — LAW  OF  THE  45’s — W — Guinn  Williams,  Molly 
O’Day — Should  please — 56m. — see  1st  Dec.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

4051—  SWIFTY— Hoot  Gibson,  June  Gale,  Wally  Wales,  Ralph 
Lewis. 

Also  distributing 

Chesterfield-Invincible 

3065— F— THE  GHOST  WALKS — MY— John  Miljan,  June  Coll- 
yer — Satisfying — 70m. — see  1st  Jan.  issue. 

3067—  F— CIRCUMSTANTIAL  EVIDENCE— MY— Chic  Chandler, 
Shirley  Grey,  Arthur  Vinton — Holds  interest — 67m. — see  2nd 
May  issue. 

3068—  F— FALSE  PRETENSES — CD— Sidney  Blackmer,  Irene 
Ware,  Russell  Hopton — Smart  inde  program — 66m. — see  1st. 
Nov.  issue. 

3069—  F — SONS  OF  STEEL— D— Charles  Starrett,  William  Bake- 
well,  Polly  Ann  Young — Average  inde — 62m. — see  1st  Feb. 
issue. 

3072 —  F — THE  WORLD  ACCUSES — D — Cora  Sue  Collins,  Dickie 
Moore,  Vivienne  Tobin,  Russell  Hopton — Holds  interest — 
63m. — see  2nd  Jan.  issue. 

3073—  F— A  SHOT  IN  THE  DARK— MY— Charles  Starrett, 
Robert  Warwick,  Marion  Shilling — Okay — 68m. — see  2nd 
March  issue. 

3075 — F — ONE  IN  A  MILLION — CD — Dorothy  Wilson,  Charles 
Starrett,  Gwen  Lee,  Holmes  Herbert,  Guinn  Williams — Fair 
Inde — 69m. — see  1st  Dec.  ’34  issue. 

3079— F— SYMPHONY  OF  LIVING— CD— Evelyn  Brent,  A1 

Shean,  Charles  Judels — Better  than  average  inde - 87m. — see 

2nd  Feb.  issue. 

3081 — F— PUBLIC  OPINION — CD— Lois  Wilson,  Crane  Wilbur. 
Shirley  Grey,  Luis  Alberni — For  neighborhoods — 64m. — see 
2nd  May  issue. 

4032—  F— DEATH  FROM  A  DISTANCE  (Unseen  Death)— MY— 

Russell  Hopton,  Lola  Lane - Interesting — 68m. — 2-July. 

4033 —  F — THE  GIRL  WHO  CAME  BACK  (Her  Comeback) — D— 
Shirley  Grey,  Sidney  Blackmer — Holds  interest — 66m. —  I- 
July. 

4034 —  F - SOCIETY  FEVER — C — Lois  Wilson,  Lloyd  Hughes, 

Hedda  Hopper,  Guinn  Williams,  Grant  Withers — Neighborhood 
stuff — 67m. —  I -Oct. 

4035 - F— HAPPINESS  C.  O.  D.— CD— Donald  Meek,  Edwin  Max¬ 
well,  Polly  Ann  Young,  Irene  Ware - Program  inde - 68m. - 

1-Oct. 


4039—  A— CONDEMNED  TO  LIVE  (Life  Sentence)— MD— Ralph 

Morgan,  Maxine  Doyle,  Pedro  de  Corboda,  Russell  Gleason — 
Exploitable - 60m. —  I  -Oct. 

4040 —  F — LADY  IN  SCARLET — MY — Reginald  Denny,  Claudia 
Dell,  Patricia  Farr — Program  inde  mystery — 66m. — see  2nd 
Nov.  issue. 

4071— F— MURDER  AT  GLEN  ATHOL— MY— John  Miljan,  Irene 
Ware  — Intriguing  mystery  meller — 69m. — see  1st  Nov.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

4021— RING  AROUND  THE  MOON— Donald  Cook,  Erin  O’Brien- 
Moore,  Alan  Edwards,  Barbara  Bedford. 

4036— HITCH  HIKE  TO  HEAVEN— Henrietta  Crosman,  A1  Shean, 
Anita  Page,  Polly  Ann  Young,  Herbert  Rawlinson. 

- TANGO - Marion  Nixon,  Marie  Prevost,  Chic  Chandler, 

Warren  Hymer,  Herman  Bing,  Franklyn  Pangborn,  George 
Meeker. 

First  National-Warners 

802— F— SWEET  ADELINE— MU— Irene  Dunne,  Donald  Woods, 
Hugh  Herbert,  Ned  Sparks,  Joe  Cawthorn,  Phil  Regan — 
Credit  to  all - 87m. - see  2nd  Dec.  '34  issue - (W). 

804—  F— BROADWAY  GONDOLIER— MU— Dick  Powell,  Joan 
Blondell,  Adolphe  Menjou,  Louise  Fazenda,  Four  Mills  Broth¬ 
ers,  Ted  FioRito  and  band — Knockout — 98m. — see  2nd  July 
issue — (  W)  . 

805—  F - SWEET  MUSIC — MU— Rudy  Vallee,  Ned  Sparks,  Allen 

Jenkins,  Alice  White,  Robert  Armstrong,  Joe  Cawthorn - 

Bound  for  fortune - 94m. — see  2nd  Feb.  issue — (W). 

806 —  A - BORDERTOWN— MD - Paul  Muni,  Bette  Davis,  Mar¬ 

garet  Lindsay,  Eugene  Pallette — Triumph  for  Muni — 90m. — 
see  2nd  Jan.  issue - (W). 

808 — F — STRANDED — MD — Kay  Francis,  George  Brent,  Patricia 
Ellis — Good  metropolitan  neighborhood,  class — 7 6m. — see  1  st 
July  issue — (W). 

811 —  F — THE  SECRET  BRIDE — MD — Barbara  Stanwyck,  War¬ 

ren  William,  Glenda  Farrell — Satisfactory — 64m. — see  2nd 
Dec.  ’34  issue. - (W). 

812 —  F — FRONT  PAGE  WOMAN — CD — Bette  Davis,  George 
Brent,  Roscoe  Ates — Fair  program — 8!m. — see  2nd  July  issue. 

—  (FN). 

8  1  3 — F — DON’T  BET  ON  BLONDES — CD — Warren  William, 
Claire  Dodd,  Guy  Kibbee — Good  summer  fare  60m.  see 
2nd  July  issue. —  (W). 

815 —  F — ALIBI  IKE — C — Joe  E.  Brown,  Olivia  De  Havilland — 

Should  score - 72m. - see  2nd  June  issue - (W). 

816 —  F — DEVIL  DOGS  OF  THE  AIR — MD — James  Cagney,  Pat 

O'Brien,  Margaret  Lindsay,  Frank  McHugh — Ace - 94m. — 

see  2nd  Feb.  issue — (W) — Cosmopolitan. 

818 — F — GOING  HIGHBROW — C — Zasu  Pitts,  Edward  Everett 
Horton,  Guy  Kibbee,  June  Martel — Sell  laughs — 67m. — see 

820 - F - WE’RE  IN  THE  MONEY - C - Joan  Blondell,  Glenda 

Farrell,  Hugh  Herbert,  Henry  O’Neill — Topnotch  comedy — 
65m. — see  1st  Aug.  issue — (W). 

823 — F — A  NIGHT  AT  THE  RITZ — C — William  Gargan,  Patricia 
Ellis,  Allen  Jenkins — Weak — 62m. — see  2nd  March  issue — 
(W). 

824 - F - DINKY - Jackie  Cooper,  Roger  Pryor,  Mary  Astor 

— Neighborhood — 65m. — see  1st  May  issue — (W). 

825 — A — THE  FIREBIRD — D  — Verree  Teasdale,  Ricardo  Cortez, 
Anita  Louise,  Lionel  Atwill — Well  Done — 65m. — see  Oct.  '34 
issue - (W). 

826 A — I  AM  A  THIEF — MD — Mary  Astor,  Ricardo  Cortez 

- Intrigues - 64m. - see  1st  Dec.  34  issue - (W)  . 

82  7 — F — THE  WHITE  COCKATOO — MY — Ricardo  Cortez,  Jean 
Muir,  Ruth  Donnelly — Average  mystery — 73m. — see  1st  Feb. 
issue - (  W)  . 

828 —  A — THE  RIGHT  TO  LIVE — D — Josephine  Hutchinson, 

George  Brent — Intelligently  handled — 68m. — see  1st  Feb. 
issue - (  W)  . 

829 —  F — THE  FLORENTINE  DAGGER — MY — Margaret  Liridsay, 
Donald  Woods — Standard  mystery — 69m. — see  1st  April  issue 

—  (W). 

851 —  F — GOLD  DIGGERS  OF  1935 — MU — Dick  Powell,  Adolphe 

Menjou,  Gloria  Stuart,  Alice  Brady,  Glenda  Farrell,  Frank 
McHugh,  Hugh  Herbert — Can’t  miss — 95m. — see  2nd  March 
issue - (FN) . 

852 —  A — BLACK  FURY — MD — Paul  Muni,  Karen  Morley,  Bar¬ 
ton  MacLane,  William  Gargan,  J.  Carrol  Naish,  Vince  Bar¬ 
nett — Topnotch — 97m. — see  2nd  April  issue — (FN). 

853 —  F — GO  INTO  YOUR  DANCE — MU — A1  Jolson,  Ruby 
Keeler,  Helen  Morgan,  Glenda  Farrell,  Patsy  Kelly — Big  sell¬ 
ing  opportunity — 97m. — see  2nd  March  issue — (FN). 


A  JEP  Service 


THE  CHECKUP— l-December-35 


856 - F — IN  CALIENTE - MU - Dolores  Del  Rio,  Pat  O’Brien, 

Edward  Everett  Horton — Depends  on  musical  draw — 84m. — 
see  I st  June  issue — (FN). 

858 — F — THE  GIRL  FROM  TENTH  AVENUE — D — Bette  Davis, 

Ian  Hunter - Miss  Davis  deserves  a  better  break — 69m. - see 

1st  June  issue - (FN).  '■ 

859 - F - LIVING  ON  VELVET - CD — Kay  Francis,  George 

Brent  Warren  William — Sell  Francis,  Brent,  William — 89m. — 
see  1st  March  issue —  (FN). 

863 — F - THE  WOMAN  IN  RED - D - Barbara  Stanwyck,  Gene¬ 
vieve  Tobin,  Gene  Raymond - Won’t  mean  much — 69m. - see 

2nd  Feb.  issue - (FN). 

865—  F - BRIGHT  LIGHTS— CD - Joe  E.  Brown,  Ann  Dvorak, 

Patricia  Ellis,  Joe  Cawthorn — Better  than  usual  Brown — 85m. 
_|.Aug.— (FN). 

866 —  F - THE  IRISH  IN  US— C - James  Cagney,  Pat  O’Brien, 

Olivia  DeHavilland,  Frank  McHugh,  Allen  Jenkins — Socko - 

83m.— 1-Aug.— (FN). 

867 —  F— OIL  FOR  THE  LAMPS  OF  CHINA— D— Pat  O’Brien, 

Josephine  Hutchinson,  Jean  Muir — Creditable  production — 
97m. - see  2nd  May  issue — (FN) - (Cosmopolitan). 

869  - F - BABBITT - CD — Guy  Kibbee,  Aline  MacMahon,  Maxine 

Doyle,  Claire  Dodd — Satisfactory — 74m. — see  1st  Dec.  '34 
issue -  (FN). 

870  - F— TRAVELING  SALESLADY— C— Joan  Blondell,  Glenda 

Farrell,  William  Gargan,  Hugh  Herbert,  Grant  Mitchell,  Ruth 

Donnelly - Attains  Warner  comedy  standard — 63m. - see  2nd 

March  issue — (FN). 

872 - F— GENTLEMEN  ARE  BORN - D - Jean  Muir,  Franchot 

Tone,  Margaret  Lindsay,  Ann  Dvorak - Spotty — 74m. - see 

Nov.  '34  issue - (FN). 

873—  A— I  SELL  ANYTHING— C— Pat  O’Brien,  Claire  Dodd, 

Frank  McHugh,  Ann  Dvorak — Depends  on  O’Brien — 70m. — 
see  Nov.  '34  issue - (FN). 

874—  F— WHILE  THE  PATIENT  SLEPT— MY— Aline  Mac¬ 
Mahon,  Guy  Kibbee,  Patricia  Ellis,  Allen  Jenkins — Fast  moving 
mystery — 66m. — see  1st  March  issue —  (FN). 

875  - F - MARY  JANE’S  PA - CD - Aline  MacMahon,  Guy  Kib¬ 

bee,  Tom  Brown,  Robert  McWade — Pleasant — 71m. — see  1st 
May  issue — (FN). 

876  - F— MAYBE  IT’S  LOVE - CD— Gloria  Stuart,  Ross  Alex¬ 
ander,  Frank  McHugh - program - 62m. — see  1st  Dec.  ‘34 

issue — (FN) . 

877 —  F— MURDER  IN  THE  CLOUDS— AD— Lyle  Talbot,  Ann 

Dvorak,  Gordon  Westcott — Okay  air  meller — 61m. — see  1st 
Jan.  issue - (FN). 

878—  F— RED  HOT  TIRES— AD— Lyle  Talbot,  Mary  Astor, 

Henry  Kolker — Ordinary  speedway  fare 61m. — see  2nd 

Jan.  issue — (FN). 

879—  F— CASE  OF  THE  CURIOUS  BRIDE— MY— Warren  Wil¬ 
liam,  Margaret  Lindsay,  Allen  Jenkins,  Claire  Dodd — Stand¬ 
ard  mystery — 80m. — see  2nd  April  issue — (FN). 

880 —  A — G-MEN — James  Cagney,  Margaret  Lindsay,  Barton  Mac- 
Lane — Strong  in  big  cities — 85m. — see  1st  May  issue —  (FN). 

881—  F - THE  CHURCH  MOUSE— C— Laura  La  Plante,  Ian 

Hunter - So-so - 75m. - see  2nd  Dec.  ’34  issue - (FN). 

905— F— PAGE  MISS  GLORY— C— Marion  Davies,  Pat  O’Brien, 

Dick  Powell,  Mary  Astor,  Patsy  Kelly — Okay  comedy - 91m. 

- 2-July - (Cosmopolitan)  . 

907— F— FRISCO  KID— MD— J  ames  Cagney,  Margaret  Lindsay, 
Ricardo  Cortez,  Lili  Damita — Ace  meller — 78m. — see  1st  Nov. 
issue - (W) . 

908 - F - SPECIAL  AGENT - MD - Bette  Davis,  George  Brent, 

Ricardo  Cortez,  Jack  LaRue,  Henry  O’Neill — Exploitation 
stuff - 78m. - 1  -Sept. - Cosmopolitan - (W)  . 

909 — A — DOCTOR  SOCRATES — MD — Paul  Muni,  Ann  Dvorak, 
Barton  MacLane,  Raymond  Brown — Good  program  crime 
drama - 79m. - see  2nd  Oct.  issue. - (W.) 

9  I  6— F— MISS  PACIFIC  FLEET— C— Joan  Blondell,  Glenda  Far¬ 
rell,  Warren  Hull,  Allen  Jenkins,  Hugh  Herbert - Good  laugh 

show - 74m. — see  1st  Dec.  issue - (W). 

917—  F— STARS  OVER  BROADWAY— MU— Pat  O’Brien,  Jean 

Muir,  James  Melton,  Jane  Froman — Depends  on  selling — 
101m. - see  2nd  Nov.  issue. 

918—  F— LITTLE  BIG  SHOT— CD— Sybil  Jason,  Glenda  Farrell, 

Robert  Armstrong,  Edward  Everett  Horton,  Jack  LaRue - New 

child  find - 80m. - 2-Aug. - (W). 

9  1  9— F— I  LIVE  FOR  LOVE— C— Everett  Marshall,  Dolores  Del 
Rio,  Hobart  Cavanaugh,  Guy  Kibbee,  Allen  Jenkins,  Berton 

Churchill,  Don  Alvarado - Sell  Marshall - 64m. - 1 -Oct. - 

(W.) 

920— F— PERSONAL  MAID’S  SECRET— CD— Warren  Hull,  Mar¬ 
garet  Lindsay,  Ruth  Donnelly.  Frank  Albertson,  Anita  Louise - 

Fair  program — 60m. —  1-Oct. —  (W.) 

928— F— MOONLIGHT  ON  THE  PRAIRIE— W— Dick  Foran, 
Sheila  Mannors,  George  E.  Stone — Fair — 60m. — see  1st  Nov. 
issue  (W). 


952— F — SHIPMATES  FOREVER— CD— Dick  Powell,  Ruby 

Keeler,  Lewis  Stone,  Ross  Alexander,  John  Arledge - Money 

show— 1  1  lm. —  1-Oct.— (FN.) 

958— F— I  FOUND  STELLA  PARISH— D— Kay  Francis,  Ian 
Hunter,  Sybil  Jason,  Paul  Lukas — Strong  drama — 74m. — see 
1st  Nov.  issue  (FN). 

963 — F — BROADWAY  HOSTESS — CD — Wini  Shaw,  Phil  Regan, 

Genevieve  Tobin,  Lyle  Talbot - Depends  on  selling — 70m. - 

see  1st  Dec.  issue - (W). 

966—  F— CASE  OF  THE  LUCKY  LEGS — MY— Warren  William, 

Genevieve  Tobin,  Patricia  Ellis,  Lyle  Talbot,  Allen  Jenkins, 
Peggy  Shannon — Plenty  laughs - 77m. - 1 -Oct. - (FN.) 

967 —  F — THE  GOOSE  AND  THE  GANDER— C— Kay  Francis, 
George  Brent,  Claire  Dodd,  Genevieve  Tobin — Satisfactory 
program — 72m. — 2-Aug —  (FN) . 

968  - F - THE  PAY  OFF - AD - James  Dunn,  Claire  Dodd, 

Patricia  Ellis,  Alan  Dinehart,  Frankie  Darro — Good  program - 

68m.— 1-Oct.— (FN.) 

969  - F - MAN  OF  IRON - MD - Barton  MacLane,  John  Eldredge, 

Dorothy  Peterson — Program  meller — 62m. — see  2nd  Nov. 
issue - (FN) . 

— F— A  MIDSUMMER  NIGHT’S  DREAM— Fantasy — Ian 

Hunter,  Grant  Mitchell,  Dick  Powell,  Ross  Alexander,  Hobart 
Cavanaugh,  Frank  McHugh,  Dewey  Robinson,  James  Cagney, 
Joe  E.  Brown,  Hugh  Herbert,  Otis  Harlan,  Olivia  De  Havil- 
land,  Veree  Teasdale,  Jean  Muir,  Victor  Jory,  Anita  Louise, 
Mickey  Rooney — Class  only,  unless  terrifically  sold — 135m. — 
see  2nd  Oct.  issue. - (W.) 

- A - DANGEROUS - D - Bette  Davis,  Franchot  Tone,  Mar¬ 
garet  Lindsay — All  Davis- — 79m. - see  1st  Dec.  issue - (FN). 

— F— THE  LIFE  OF  LOUIS  PASTEUR— D— Paul  Muni,  Jos¬ 
ephine  Hutchinson,  Anita  Louise,  Donald  Woods - Triumph - 

85m. - see  1st  Dec.  issue - (FN). 

_F— THE  MURDER  OF  DR.  HARRIGAN— MY— Kay  Lin- 
aker,  Ricardo  Cortez,  Mary  Astor — Program — 66m. — See  1st 
Nov.  issue — (FN). 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

855 - CAPTAIN  BLOOD - Errol  Flynn,  Lionel  Atwill,  Ross  Alex¬ 

ander,  Olivio  De  Havilland,  Guy  Kibbee,  David  Torrence. 
—ANTHONY  ADVERSE— Fredric  March,  Olivia  de  Havil¬ 
land,  Claude  Rains,  Anita  Louise,  Edmund  Gwenn. 

- BACKFIRE! - Ross  Alexander,  Patricia  Ellis,  Lyle  Talbot. 

- CEILING  ZERO - James  Cagney,  Pat  O’Brien,  June  Travis, 

Stuart  Erwin. 

- COLLEEN - Dick  Powell,  Ruby  Keeler,  Joan  Blondell,  Jack 

Oakie,  Hugh  Herbert,  Paul  Draper. 

- FRESHMAN  LOVE - Patricia  Ellis,  Frank  McHugh,  Warren 

Hull. 

—INVITATION  TO  A  MURDER— Marguerite  Churchill,  Gene¬ 
vieve  Tobin. 

- MAN-HUNT - Marguerite  Churchill,  Ricardo  Cortez,  Wil¬ 
liam  Gargan. 

- PETRIFIED  FOREST - Leslie  Howard,  Bette  Davis,  Hum¬ 
phrey  Bogart,  Dick  Foran,  Allen  Jenkins,  Veree  Teasdale, 
Charles  Grapewin. 

- PRISON  FARM - Kay  Linker,  Addison  Richards,  Donald 

Woods. 

- THE  SINGING  KID - A1  Jolson,  Beverly  Roberts,  Sybil 

Jason,  Yacht  Club  Boys. 

- SNOWED  UNDER - George  Brent,  Genevieve  Tobin,  Glenda 

Farrell,  June  Travis. 

- SONG  OF  THE  SADDLE - Dick  Foran,  Victor  Potel,  Addi¬ 
son  Richards,  Bud  Osborne. 

— THE  WIDOW  FROM  MONTE  CARLO— Warren  William, 
Dolores  Del  Rio,  Herbert  Mundin,  Colin  Clive. 

GB 

3404— F— JACK  AHOY—  C— Jack  Hulbert,  Nancy  O’Neil — Weak 
- 74m. - see  2nd  Feb.  issue. 

340  5 — F — EVERGREEN — MU — Jessie  Matthews — Pleasant — 83  m . 
see  2nd  lan.  issue. 

3407  - F - THE  IRON  DUKE - COD - George  Arliss — Worthy  pro¬ 
duction - 80m. - see  2nd  Feb.  issue. 

3408  - F - PRINCESS  CHARMING — MU - Evelyn  Laye,  Henry 

Wilcoxson - Fair  large  city,  neighborhood - 70m. - see  1st  July 

issue. 

3409— F — MY  HEART  IS  CALLING — MU— Jan  Kiepura,  Marta 

Eggerth — Okay — 88m. - see  1st  Jan.  issue. 

3410 - F - LOVER  DIVINE - MU— Marta  Eggerth,  Helen  Chand¬ 
ler - Soothing - see  1st  Feb.  issue. 

3 4  1  4 - F - MY  SONG  FOR  YOU— MU - Jan  Kiepura,  Sonnie  Hale 

— Swell  singing — 70m. — see  2nd  June  issue. 


59 


THE  CHECKUP— l-December-35 


A  JEP  Service 


3415— F— THE  MAN  WHO  KNEW  TOO  MUCH— MD— Nova  Pil- 
beam,  Leslie  Banks,  Edna  Best,  Peter  Lorre — To  be  sold — 
74m. — see  2nd  March  issue. 

3417— A— LOVES  OF  A  DICTATOR— (The  Dictator)— COD— 
Clive  Brook,  Madeleine  Carroll,  Emyln  Williams — Impressive 
- 85m. - see  2nd  March  issue. 

3501 —  F — 39  STEPS — MY — Robert  Donat,  Madeleine  Carroll, 
Godfrey  Tearle — Should  please — 79m. — 2-July. 

3502 —  F— THE  MORALS  OF  MARCUS — D— Lupe  Velez,  Ian  Hun¬ 
ter,  Adrienne  Allen — Program - 73m. - see  1st  Nov.  issue. 

3503 - A - THE  CLAIRVOYANT— MD - Claude  Rains,  Fay  Wray, 

Jane  Baxter,  Jack  Raine — No  trouble  anywhere  with  adults — 
73m. — 2-June. 

3508—  F— BORN  TO  GLORY— MD— Betty  Balfour,  John  Mills— 
English  in  theme,  must  be  sold — 68m. — see  2nd  Oct.  issue. 

3509—  F — ALIAS  BULLDOG  DRUMMOND— CD — Jack  Hulbert, 
Fay  Wray — Fair — 63m. — 2-Aug. 

3510—  F — THE  PASSING  OF  THE  THIRD  FLOOR  BACK— D— 

Conrad  Veidt,  Renee  Ray,  Anna  Lee — Class  excellence - 86m. 

— see  I  st  Nov.  issue. 

3513— F — TRANSATLANTIC  TUNNEL— MD — Richard  Dix,  Les¬ 
lie  Banks,  Helen  Vinson,  Madge  Evans — Impressive  job — 94m. 
— see  1  st  Nov.  issue. 

Liberty 

(Distributed  in  Philadelphia,  Washington  by  Hollywood;  elsewhere 
by  Republic) 

- F - BORN  TO  GAMBLE - D - Onslow  Stevens,  H.  B.  War¬ 
ner,  Maxine  Doyle,  Lois  Wilson - To  be  sold — 69m. - 1 -Aug. 

— A — CHEATERS — CD — Bill  Boyd,  Dorothy  Mackaill — Bet¬ 
ter  than  average  inde — 65m. — see  March  ’34  issue. 

- F - DIZZY  DAMES - C — Marjorie  Rambeau,  Lawrence 

Grey,  Florine  McKinney,  Fuzzy  Knight - Entertains - 65m. — 

- F — NO  RANSOM - D - Leila  Hyams,  Phillips  Holmes,  Jack 

La  Rue — Deserves  hand — 72m. — see  April  ’34  issue. 

— F— THE  OLD  HOMESTEAD— MU— Mary  Carlisle,  Law¬ 
rence  Gray,  Dorothy  Lee,  Willard  Robertson,  Eddie  Nugent, 
Fuzzy  Knight - Good  job - 70m. - 1 -Aug. 

—A— ONCE  TO  EVERY  BACHELOR— CD— Marion  Nixon, 

Neil  Hamilton,  Aileen  Pringle - Nice  bet - 71m. - see  June 

’34  issue. 

— F— SCHOOL  FOR  GIRLS— MD— Sidney  Fox,  Lois  Wilson, 

Anne  Shirley,  Lucile  La  Verne,  Paul  Kelly,  Kathleen  Burke - 

Sell  feature  names — 73m. - see  Sept.  ’34  issue. 

- F— SWEEPSTAKE  ANNIE— C - Tom  Brown,  Marion  Nixon, 

Inez  Courtney,  Wera  Engels - Nice - 74m. - see  2nd  Jan.  issue. 

- A - TAKE  THE  STAND - MD— Jack  La  Rue,  Thelma  Todd, 

Gail  Patrick,  Russell  Topton - Ace - 81m. - see  March  *34 

issue. 

— F— TWO  HEADS  ON  A  PILLOW— CD— Neil  Hamilton, 

Miriam  Jordan,  Henry  Armetta — Creditable - 74m. - see  July 

’34  issue. 

_A— WHEN  STRANGERS  MEET— MD— Richard  Cromwell, 

Arline  Judge,  Lucien  Littlefield - Heavy — 72m. - see  April  ’34 

issue. 

— F— WITHOUT  CHILDREN— D— Marguerite  Churchill, 
Bruce  Cabot,  Evelyn  Brent,  Dickie  Moore,  Cora  Sue  Collins, 
Reginald  Denny — Fair — 81m. — see  Nov.  '34  issue. 

Majestic 

(Distributed  in  Philadelphia  by  Masterpiece,  in  Washington  by 
Trio,  elsewhere  by  Republic) 

— A — MOTIVE  FOR  REVENGE — MD — Don  Cook,  Irene 

Hervey,  Doris  Lloyd - Strong  melodrama - 60m. - 1 -April. 

— F— MUTINY  AHEAD— MD — Neil  Hamilton,  Kathleen 

Burke — Plenty  of  action — 63m. — see  2nd  Feb.  issue. 

- F - NIGHT  ALARM - MD - Bruce  Cabot,  Judith  Allen - 

High  rating  fire  yarn — 63m. — see  Oct.  '3  4issue. 

- F - THE  PERFECT  CLUE - MD— David  Manners,  Dorothy 

Libaire,  Skeets  Gallagher - Satisfactory - 62m. - see  1st  Dec. 

'34  issue. 

- F - RECKLESS  ROADS - MD - Judith  Allen,  Regis  Toomey, 

Lloyd  Hughes,  Ben  Alexander,  Matthew  Betz - Good  family, 

nabe - 60m. - 1  -Aug. 

— A— THE  SCARLET  LETTER— CL— Colleen  Moore,  Har- 

die  Albright — Saleable - 63m. - see  Aug.  ’34  issue. 

— F— SHE  HAD  TO  CHOOSE— CD - Buster  Crabbe,  Isabel 

Jewell — Average. — 65m. — rsee  Aug.  '34  issue. 

Mascot 

(Distributed  in  Washington  by  Gold  Medal,  elsewhere  by  Republic) 

- F - BEHIND  THE  GREEN  LIGHTS - MD— Norman  Foster, 

Judith  Allen,  Sidney  Blackmer - Packed  with  action - 68m. - 

see  2nd  March  issue. 


— F — CONFIDENTIAL — MD — Donald  Cook,  Evalyn  Knapp, 

Warren  Hymer - Good  program - 66m. - see  1st  Nov.  issue. 

- F - CRIMSON  ROMANCE — MD - Ben  Lyon,  Sari  Maritza, 

James  Bush,  Hardie  Albright,  Erich  Von  Stroheim - Fair - 

68m. - see  Oct.  ’34  issue. 

— F — HARMONY  LANE — MU — Douglas  Montgomery,  Evelyn 
Venable,  Adrienne  Ames,  Joe  Cawthorn,  William  Frawley, 

Cora  Sue  Collins — Good  everywhere - 84m. - I -Sept. 

— F— THE  HEADLINE  WOMAN— MD— Heather  Angel,  Jack 
.  LaRue,  Roger  Pryor,  Ford  Sterling,  Conway  Tearle - Decid¬ 
edly  okay — 78m. - 2-May. 

— F — LADIES  CRAVE  EXCITEMENT— MD— Norman  Foster, 

Evalyn  Knapp,  Esther  Ralston,  Eric  Linden,  Purnell  Pratt - 

Topnotch  inde — 67m. —  1 -July. 

— F— LITTLE  MEN— CL— Ralph  Morgan,  Erin  O’Brien- 

Moore,  Cora  Sue  Collins,  Frankie  Darro,  Dickie  Moore - 

Triumph - 78m. — see  2nd  Dec.  issue. 

— F— THE  MARINES  ARE  COMING— AD— William  Haines, 

Conrad  Nagel,  Esther  Ralston - Neat  little  picture - 68m. - 

see  2nd  Dec.  ’34  issue. 

- F — IN  OLD  SANTA  FE - W - Ken  Maynard,  Evalyn  Knapp, 

Gene  Autry - Better  than  usual — 64m. — see  2nd  Dec.  '34 

issue. 

— F— ONE  FRIGHTENED  NIGHT— MY— Mary  Carlisle,  Regis 

Toomey,  Arthur  Hohl,  Wally  Ford - Spooky - 66m. - see  1st 

May  issue. 

— F— STREAMLINE  EXPRESS — MD— Victor  Jory,  Evalyn 

Venable,  Esther  Ralston,  Ralph  Forbes — Satisfactory - 69m. — 

2-Sept. 

_ F— WATERFRONT  LADY— MD— Ann  Rutherford,  Barbara 

Pepper,  Frank  Albertson,  Grant  Withers,  Jack  LaRue - Buildup 

for  a  new  name — 68m. —  1 -Oct. 

— F— YOUNG  AND  BEAUTIFUL—  C— William  Haines,  Jud¬ 
ith  Allen,  Joe  Cawthorn,  Ted  Fio  Rito  and  Band - Okay - 

65m. - see  Sept.  ’34  issue. 

Metro 

501—  F— MARK  OF  THE  VAMPIRE— MD— Lionel  Barrymore, 
Elizabeth  Allen,  Bela  Lugosi — Satisfactory  thriller — 84m. — 
see  1st  April  issue. 

502—  A— PUBLIC  HERO  No.  1— MD— Chester  Morris,  Lionel 

Barrymore,  Jean  Arthur - Okay - 79m. - see  1st  June  issue. 

504—  F— WEST  POINT  OF  THE  AIR— MD— Wallace  Beery, 
Robert  Young,  Robert  Taylor,  Maureen  O’Sullivan,  Lewis 
Stone,  Rosalind  Russell — Plug  name  draw — 100m. — see  1st 
March  issue. 

505 —  F — O’SHAUGHNESSY’S  BOY— D— Wallace  Beery,  Jackie 

Cooper,  Spanky  McFarland,  Sara  Haden - Another  strong 

Metro  grosser - 96m. - 1-Oct. 

507—  A— BIOGRAPHY  OF  A  BACHELOR  GIRL— C — Ann 

Harding,  Edward  Everett  Horton,  Robert  Montgomery,  Edward 
Arnold,  Una  Merkel - Class  comedy — 83m. — see  1st  Jan. 

508—  A— EVELYN  PRENTICE— MD— William  Powell,  Myrna 

Loy,  Una  Merkel,  Cora  Sue  Collins - All  Powell-Loy- — 78m. 

- see  Nov.  ’34  issue. 

509—  A— THE  FLAME  WITHIN— D— Ann  Harding,  Herbert 

Marshall,  Maureen  O’Sullivan - Well  done — 73m. - see  2nd 

May  issue. 

510  - F - CALM  YOURSELF — C - Robert  Young,  Madge  Evans, 

Betty  Furness - Program - 70m. - see  1st  July  issue. 

511  - A - MAD  LOVE - MD - Peter  Lorre,  Colin  Clive,  Frances 

Drake — For  horror  followers — 81m. — 2-July. 

5  I  2 F 1  LIVE  MY  LIFE CD Joan  Crawford,  Brian  Aherne, 

Aline  MacMahon,  Eric  Blore,  Fred  Keating — Smart  money  pic¬ 
ture - 90m. - 1  -Oct. 

5  1  6— F— AFTER  OFFICE  HOURS— CD — Clark  Gable,  Constance 
Bennett,  Stuart  Erwin,  Billie  Burke — In  the  money — 71m. — 
see  2nd  Feb.  issue. 

520 F BONNIE  SCOTLAND C Laurel  and  Hardy,  June 

Lang,  Anne  Grey,  William  Janney - Sell  Laurel-Hardy - 90m. 

—  1-Aug. 

523— F— THE  WINNING  TICKET— C - Leo  Carrillo,  Ted  Healy, 

Louise  Fazenda - So-so  comedy - 72m. - see  1st  Feb.  issue. 

524 F— MURDER  IN  THE  FLEET— MY— Robert  Taylor,  Jean 

Parker,  Jean  Hersholt,  Ted  Healy,  Una  Merkel — Program — 
70m. - see  2nd  May  issue. 

528  - F - ESCAPADE - CD - William  Powell,  Luise  Rainer,  Vir¬ 
ginia  Bruce - Buildup  for  new  find - 94m. — see  2nd  July  issue. 

529  - F - RENDEZVOUS - MY - William  Powell,  Rosalind  Rus¬ 
sell,  Binnie  Barnes,  Lionel  Atwill - Good  spy  program — 100m. 

- see  1st  Nov.  issue. 

533 - F - DAVID  COPPERFIELD - CL - Lionel  Barrymore,  W. 

C.  Fields,  Madge  Evans,  Maureen  O’Sullivan,  Lewis  Stone, 
Frank  Lawton,  Edna  Mae  Oliver — Fine — I  10m. — see  2nd  Jan. 
issue. 


60. 


A  JEP  Service 


THE  CHECKUP— l-December-35 


536— F— MUTINY  ON  THE  BOUNTY— Charles  Laughton,  Clark 

Gable,  Franchot  Tone - Industry  triumph - 133m. — see  2nd 

Nov.  issue. 

53  7— F— NAUGHTY  MARIETTA— MU— Jeanette  MacDonald, 

Nelson  Eddy,  Frank  Morgan - Big - 80m. - see  1st  March 

54  I— — F— — THE  BAND  PLAYS  ON— CD - Robert  Young,  Betty 

Furness,  Stuart  Erwin,  Ted  Healy,  Leo  Carrillo - Fair  pro¬ 
gram - 87m. - see  1st  Jan.  issue. 

543  - F - SEQUOIA - AD - Jean  Parker,  Russell  Hardie — Differ¬ 
ent - 74m. — see  1st  Feb.  issue. 

544  - F - SOCIETY  DOCTOR - MD - Chester  Morris,  Virginia 

Bruce,  Billie  Burke,  Ray  Walburn - Okay  program — 66m. — 

see  2nd  Jan.  issue. 

545  - F - SHADOW  OF  DOUBT — MY — Virginia  Bruce,  Ricardo 

Cortez,  Isabel  Jewell — Entertaining  programmer - 75m. - see 

2nd  Feb.  issue. 

546  - F - THE  CASINO  MURDER  CASE - MY — Paul  Lukas,  Don¬ 

ald  Cook,  Rosalind  Russell,  Ted  Healy,  Louise  Fazenda — Okay 
- 79m. - see  1st  March  issue. 

547  - F - TIMES  SQUARE  LADY - CD - Robert  Taylor,  Virginia 

Bruce,  Helen  Twelvetrees,  Jack  La  Rue,  Nat  Pendleton - Okay 

program - 64m. - see  1st  March  issue. 

548 — F — BABY  FACE  HARRINGTON — C — Charles  Butterworth. 

Una  Merkel,  Nat  Pendleton,  Eugene  Pallette - Plenty  of 

laughs — 60m. — see  1st  April  issue. 

549  _ F - ONE  NEW  YORK  NIGHT - CD — Franchot  Tone,  Con¬ 
rad  Nagle,  Una  Merkel,  Charles  Starrett - Fair — 79m. — see 

1st  April  issue. 

550  F — AGE  OF  INDISCRETION D — Paul  Lukas,  Helen  Vin¬ 
son,  David  Jack  Holt,  May  Robson,  Madge  Evans - Satisfying 

program - 90m. - see  2nd  May  issue. 

551  - F - VAGABOND  LADY - CD - Robert  Young,  Evelyn  Ven¬ 
able - Good  program - 78m. — see  2nd  April  issue. 

552  A — BARRETTS  OF  WIMPOLE  STREET — D — Norma 

Shearer,  Maureen  O'Sullivan,  Charles  Laughton,  Fredric 
March. - Triumph - 103m. - see  Aug.  '34  issue. 

601 —  F — BROADWAY  MELODY  OF  1936 — MU — Jack  Benny, 

Eleanor  Powell,  Robert  Taylor,  Sid  Silvers,  Una  Merkel - Big 

exploitation  opportunity — I  10m. —  I -Sept. 

602 —  F — CHINA  SEAS — MD — Wallace  Beery,  Clark  Gable,  Jean 
Harlow,  Lewis  Stone — Big  number — 93m. — see  2nd  July  issue. 

611 —  F - WOMAN  WANTED - MD - Maureen  O'Sullivan,  Joel 

McCrea,  Lewis  Stone,  Louis  Calhern - Program  melodrama — 

78m. —  I -Aug. 

612 —  A - THE  MURDER  MAN — MD - Spencer  Tracy,  Virginia 

Bruce — Must  be  sold - 70m. - see  2nd  July  issue. 

613  - F - THE  BISHOP  MISBEHAVES - CD - Edmund  Gwenn, 

Maureen  O’Sullivan,  Lucille  Watson,  Reginald  Owen,  Dudley 
Digges,  Norman  Foster — Smart  program — 80m. —  1-Oct. 

614  - F - PURSUIT - AD - Chester  Morris,  Sally  Eilers,  Scotty 

Beckett,  Henry  Travers — Program 65m. — 2-Aug. 

616 - F - IT’S  IN  THE  AIR - C - Jack  Benny,  Ted  Healy,  Una 

Merkel,  Mary  Carlisle,  Grant  Mitchell,  Nat  Pendleton - Plenty 

funny - 80m. - see  2nd  Oct.  issue. 

625 - F - HERE  COMES  THE  BAND - MU - Ted  Lewis  and  band, 

Virginia  Bruce,  Ted  Healy,  Nat  Pendleton,  Spanky  McFarland 

— Plenty  to  sell — 77m. — 2-Aug. 

628 - F — AH  WILDERNESS - CD - Wallace  Beery,  Lionel  Barry¬ 
more,  Aline  MacMahon,  Eric  Linden,  Cecilia  Parker — Fine - 

101m. - see  1st  Dec.  issue. 

638 - F - ANNA  KARENINA - D - Greta  Garbo,  Fredric  March, 

Freddie  Bartholomew,  Maureen  O'Sullivan - Impressive - 85m. 

— 2-July 

644 — F— A  NIGHT  AT  THE  OPERA— F— Groucho,  Chico, 
Harpo  Marx,  Kitty  Carlisle,  Allan  Jones — Cleanup — 94m. — 
see  I  st  Nov.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

513 — THE  WHIPSAW - Spencer  Tracy,  Myrna  Loy. 

517 - RIFF  RAFF - Jean  Harlow,  Spencer  Tracy,  Joseph  Calleia, 

Una  Merkel,  Allen  Jenkins,  Roger  Imhof,  J.  Farrell  Mac- 

-  Donald,  George  Givot. 

604 — A  TALE  OF  TWO  CITIES - Ronald  Colman,  Elizabeth 

Allan,  Donald  Woods,  Mitchell  Lewis,  Reginald  Owen,  Basil 
Rathbone,  H.  B.  Warner. 

615— THE  PERFECT  GENTLEMAN— Heather  Angel,  Frank  Mor¬ 
gan,  Cicely  Courtneidge,  Herbert  Mundin,  Henry  Stephenson. 

6  1  7 - LAST  OF  THE  PAGANS— Mala,  Lotus  Long. 

619 - KIND  LADY — Aline  McMahon,  Basil  Rathbone,  Frank  Al¬ 

bertson,  Mary  Carlisle,  Dudley  Digges. 

For  the  sake  of  accuracy,  please  check  running 
and  local  cutting  often  results  in  differences  of 
attempt  is  made  to  keep  running  time  accurate 


— THE  BOHEMIAN  GIRL — Laurel  and  Hardy,  Jacqueline 
Wells,  Antonio  Moreno,  Mae  Busch. 

- THE  GETAWAY - Jackie  Cooper,  Joseph  Calleia,  Lewis 

Stone,  Dudley  Digges,  Jean  Hersholt. 

—THE  GREAT  ZIEGFELD— William  Powell,  Myrna  Loy, 
Luise  Rainer,  Fanny  Brice,  Ray  Bolger,  Virginia  Bruce,  Nat 
Pendleton,  Ann  Pennington,  Reginald  Owen. 

—ROBIN  HOOD  OF  EL  DORADO— Warner  Baxter,  Ann 
Loring,  Margo,  Bruce  Cabot,  William  Henry,  J.  Carrol  Naish, 
Francis  MacDonald. 

— ROSE  MARIE - Nelson  Eddy,  Jeanette  MacDonald. 

— TARZAN  ESCAPES - Johnny  Weismuller,  Maureen  O'Sulli¬ 

van.  Tohn  Buckler,  William  Henry,  Benita  Hume. 

— THREE  GODFATHERS — Chester  Morris,  Madge  Evans, 
Lewis  Stone,  Chic  Sale. 

- THREE  LIVE  GHOSTS - Richard  Arlen,  Ann  Loring. 

—THREE  ON  A  BENCH— Jimmy  Savo,  Isabel  Jewell,  Leon 
Errol,  Ed  Gargan. 

— WIFE  VS.  SECRETARY — Clark  Gable,  Jean  Harlow,  Mryna 
Loy. 

- — UNTITLED — Clifton  Webb,  Robert  Montgomery,  Jessie  Mat¬ 
thews,  Vilma  Ebsen. 

— VOICE  OF  BUGLE  ANN—  Lionel  Barrymore,  Maureen 
O'Sullivan. 

Paramount 

3416— A— THE  PRESIDENT  VANISHES— D— Arthur  Byron, 

Paul  Kelly,  Edward  Arnold - Debatable - 85m. - see  1st  Dec. 

'34  issue. 

3  4  1  7— F— COLLEGE  RHYTHM — F — J  oe  Penner,  Lanny  Ross, 

Jack  Oakie,  Lyda  Roberti,  Mary  Brian - Dough  show - 84m. - 

see  Nov.  '34  issue. 

3418— F— IT’S  A  GIFT— C— W.  C.  Fields,  Jean  Rouverol,  Kath¬ 
leen  Howard,  Baby  Leroy,  Morgan  Wallace - AH  Fields — 69m. 

- see  1st  Dec.  '34  issue. 

3419 - F — BEHOLD  MY  WIFE - D - Sylvia  Sidney,  Gene  Raymond 

- Okay  - 77m. - see  1st  Dec.  ’34  issue. 

3420—  F— FATHER  BROWN,  DETECTIVE— D— Walter  Connolly, 

Paul  Lukas,  Halliwell  Hobbes,  Gertrude  Michaels - Favorable 

- 65m. - see  1st  Dec.  '34  issue. 

3421—  F— HOME  ON  THE  RANGE— W— Jackie  Coogan,  Ran¬ 
dolph  Scott — Different  open  air  piece — 70m. — see  1st  Dec. 
'34  issue. 

3422 —  F - ONE  HOUR  LATE — CD - Joe  Morrison,  Helen  Twelve- 

trees,  Arline  Judge,  Ray  Walker - Sell  Morrison - 69m. — see 

1st  Dec.  *34  issue. 

3423 —  F - HERE  IS  MY  HEART - C - Bing  Crosby,  Kitty  Carlisle, 

Roland  Young — Dough  show - 77m. - see  2nd  Dec.  '34  issue. 

3424—  F— WINGS  IN  THE  DARK— MD— Myrna  Loy,  Cary  Grant, 
Hobart  Cavanaugh — Better  than  average — 67m. — see  1st  Feb. 

3425—  F— ONCE  IN  A  BLUE  MOON— CD— Jimmy  Savo,  Whitney 
Bourne,  Cecilia  Parker — Problem — 74m. — see  2nd  May  issue. 

3426 —  F — THE  GILDED  LILY — CD — Claudette  Colbert,  Fred 
MacMurray,  Luis  Alberni — Okay — 85m. — see  2nd  Jan.  issue. 

342  7— F— LIVES  OF  A  BENGAL  LANCER— MD— Gary  Cooper, 

Franchot  Tone,  Richard  Cromwell,  Guy  Standing - Big - 

105m. — see  2nd  Jan.  issue. 

3428—  F— ROCKY  MOUNTAIN  MYSTERY— W— Randolph  Scott, 

Chic  Sale,  Kathleen  Burke - Fair - 65m. - see  1st  Feb.  issue. 

3429 —  A — RUMBA — D — George  Raft,  Carole  Lombard,  Margo, 
Lynne  Overman — Must  be  sold — 75m. — see  1st  Feb.  issue. 

3430—  F— ALL  THE  KING’S  HORSES— MU— Carl  Brisson,  Ed¬ 
ward  Everett  Horton,  Mary  Ellis,  Katherine  DeMille - Ace 

Musical — 84m. — see  2nd  Feb.  issue. 

343  I — F — RUGGLES  OF  RED  GAP— C— Charles  Laughton,  Mary 

Boland,  Charles  Ruggles  Zasu  Pitts,  Roland  Young,  Leila 
Hyams - Very  good - 94m. - see  2nd  Feb.  issue. 

3432 —  F — CAR  99 — AD — Fred  MacMurray,  Sir  Guy  Standing, 
Ann  Sheridan — Satisfactory — 74m. — see  2nd  Feb.  issue. 

3433—  F— MISSISSIPPI— CD— Bing  Crosby,  W.  C.  Fields,  Joan 

Bennett - Plenty  to  sell - 84m. - see  1st  March  issue. 

3434 —  F — LOVE  IN  BLOOM — C — George  Burns,  Gracie  Allen, 
Dixie  Lee,  Joe  Morrison — Songs  may  help — 78m. — see  2nd 
March  issue. 

3435 - A— PRIVATE  WORLDS - D - Claudette  Colbert,  Charles 

Boyer,  Joan  Bennett,  Joel  McCrea,  Helen  Vinson - Standout - 

82m. — see  2nd  March  issue. 

time  with  your  local  exchange.  Re-editing 
minutes  from  time  indicated  above.  Every 
but  local  checking  is  absolute  insurance. 


61. 


THE  CHECKUP — l-December-35 


A  JEP  Service 


3436—  F— McFADDEN’S  FLATS— C— Walter  C.  Kelly,  Andy 
Clyde,  Richard  Cromwell,  Betty  Furness — Mass — 62m. — 
see  2nd  March  issue. 

3437 —  A — THE  SCOUNDREL — D — Noel  Coward,  Julie  Haydon, 
Martha  Sleeper — To  be  sold — 74m. — see  1st  May  issue. 

3438 —  F — HOLD  ’EM  YALE — CD — Patricia  Ellis,  Cesar  Romero, 
Larry  Crabbe,  Warren  Hymer — Sell  Runyon — 65m. — see  1st 
April  issue. 

3439 —  A — FOUR  HOURS  TO  KILL — MD — Richard  Barthelmess, 
Joe  Morrison,  Helen  Mack — Okay  meller — 76m. — see  2nd 
April  issue. 

3440 —  F — STOLEN  HARMONY — CD — George  Raft,  Grace  Brad¬ 
ley,  Ben  Bernie  and  lads — Satisfactory — 81m. — see  2nd  April 

344i!!!a— ' THE  DEVIL  IS  A  WOMAN — D — Marlene  Dietrich, 
Lionel  Atwill,  Edward  Everett  Horton — Spotty — 92m. — see 
1st  March  issue. 

3442  _ F _ COIN’  TO  TOWN— CD — Mae  West,  Marjorie  Gateson, 

Paul  Cavanaugh — All  Mae — 74m. — see  1st  May  issue. 

3443  _ F — PEOPLE  WILL  TALK — C — Mary  Boland,  Charles 

Ruggles — Usual  Boland-Ruggles — 69m. — see  2nd  April  issue. 

3444  A THE  GLASS  KEY MY George  Raft,  Claire  Dodd, 

Edward  Arnold,  Rosalind  Keith — Well  done — 77m. — see  1st 
June  issue. 

3445 — F — COLLEGE  SCANDAL — MY — Arline  Judge,  Kent  Tay¬ 
lor,  Wendy  Barrie — Satisfactory  job — 75m. — see  2nd  June 

3446 F MEN  WITHOUT  NAMES — MD — Fred  MacMurray, 

Madge  Evans — Depends  on  selling — 70m. — see  1st  July  issue. 

1447 — F — THIS  WOMAN  IS  MINE — MD — Gregory  Ratoff,  Benita 
Hume,  Katherine  Sergava,  John  Loder — Restricted — 70m.- — 
2-Sept. 

3448 F — PARIS  IN  SPRING — C — Mary  Ellis,  Tullio  Carmanati, 

Ida  Lupino — Pleasant — 82m. — see  2nd  June  issue. 

3449 —  A — SHANGHAI — D — Charles  Boyer,  Loretta  Young,  War¬ 
ner  Oland — Word  of  mouth  must  help — 75m. — see  1st.  Aug. 
issue. 

3450 —  F — SMART  GIRL - C — IDA  Lupino,  Kent  Taylor,  Gail 

Patrick — Program — 75m. — see  1st  Aug.  issue. 

3451—  F— MAN  ON  THE  FLYING  TRAPEZE— C—W.  C.  Fields, 
Mary  Brian — All  Fields — 64m. — see  2nd  July  issue. 

3452 _ F — ACCENT  ON  YOUTH — CD — Sylvia  Sidney,  Herbert 

Marshall — Smart  stuff — 85m. — see  2nd  July  issue. 

3501 —  F — EVERY  NIGHT  AT  EIGHT — MU — George  Raft,  Alice 

Faye,  Frances  Langford,  Patsy  Kelly — Saleable - 75m. — 

I  -  Aug. 

3502 —  F— WANDERER  OF  THE  WASTELAND — W— Dean  Jag- 

ger,  Gail  Patrick,  Edward  Ellis,  Benny  Baker,  Larry  Crabbe - 

Okay  western — 60m. —  1 -Oct. 

3503 —  F — ANNAPOLIS  FAREWELL — CD — Sir  Guy  Standing, 
Rosalind  Keith,  Tom  Brown,  Richard  Cromwell — Exploitation 
bet — 85m. —  1  -Sept. 

3504 —  A — WITHOUT  REGRET — D — Kent  Taylor,  Elissa  Landi, 
Frances  Drake,  Paul  Cavanagh — Strong  drama — 75m. — 
2-Aug. 

3505 —  F — THE  LAST  OUTPOST — MD — Cary  Grant,  Gertrude 
Michael,  Claude  Rains,  Kathleen  Burke — Saleable — 72m. — 
I -Oct. 

3506 —  F — HOP  ALONG  CASSIDY — W— William  Boyd,  Paula 
Stone,  James  Ellison - Fine  western - 63m. - 2-Aug. 

3507 - F - HERE  COMES  COOKIE - F - Burns  and  Allen,  George 

Barbier,  Betty  Furness,  Andrew  Tombes — Usual  Burns-AIlen 
— 65m. —  1  -Sept. 

3508—  F — THE  CRUSADES — SP — Loretta  Young,  Henry  Wil- 

coxon,  Katherine  DeMille,  Ian  Keith,  V.  Aubrey  Smith. 
William  Farnum — Industry  triumph — 134m.  (road  show 
length) - 2-Aug. 

3509 —  F — TWO  FOR  TONIGHT — C — Bing  Crosby,  Joan  Bennett, 

Mary  Boland - Depends  on  Crosby - 60m. - 1 -Sept. 

3510—  F— PETER  IBBETSON— D— Gary  Cooper,  Ann  Harding. 

John  Halliday,  Dickie  Moore - Credit  to  all - 88m. - see  2nd 

Nov.  issue. 

3511—  F— THE  BIG  BROADCAST  OF  1936— MU— Jack  Oakie, 
George  Burns,  Gracie  Allen,  Lyda  Roberti,  Wendy  Barrie, 
Henry  Wadsworth,  C.  Henry  Gordon,  Benny  Baker,  Bing 
Crosby,  Ethel  Merman,  Mary  Boland,  Charles  Ruggles,  Ina  Ray 
Hutton,  Amos  and  Andy — Swell  relaxation — 97m. —  1-Oct. 

3512—  F— THE  VIRGINIA  JUDGE— C— Walter  C.  Kelly,  Marsha 
Hunt,  Johnny  Downs,  Stepin  Fetchit. — Enough  entertainment 
— 63m. —  1  -Oct. 

3513 - F - TWO  FISTED - F - Lee  Tracy,  Roscoe  Karns,  Gail 

Patrick,  Kent  Taylor,  Grace  Bradley,  G.  B.  Huntley,  Jr. — Laugh 
program — 62m. —  1  -Oct. 

3514 — F — LITTLE  AMERICA — Narrative  of  Rear  Admiral  Richard 
Byrd’s  Antarctic  expedition — Worth  attention  anywhere — 
5  7m. — see  2nd  Oct.  issue. 


3515—  F— HANDS  ACROSS  THE  TABLE— CD — Carole  Lom¬ 
bard,  Fred  MacMurray,  Astrid  Alwyn,  Ralph  Bellamy,  Ruth 
Donnelly,  Marie  Prevost — Nice  job— 80m. — see  2nd  Oct. 

35  17— F— THE  EAGLE’S  BROOD— W— William  Boyd,  Jimmy 
Ellison,  William  Farnum,  Joan  Woodbury — Very  good — 60m. 
— see  2nd  Oct.  issue. 

3518—  F— WINGS  OVER  ETHIOPIA— Travelogue  through  Ethi¬ 

opia — Vastly  interesting  while  the  headlines  last — 53m.  and 
43m.  (dependent  on  territory) - see  2nd  Oct.  issue. 

3519 —  IF  I  HAD  A  MILLION — Charles  Laughton,  all  star  (re¬ 
issue). 

3  520 - F - SHIP  CAFE - CD - Carl  Brisson,  Arline  Judge,  Mady 

Christians - Depends  on  Brisson - 74m. - see  1st  Nov.  issue. 

3521— F— MARY  BURNS,  FUGITIVE— MD— Sylvia  Sidney,  Mel- 

vyn  Douglas,  Wally  Ford - Best  for  meller  lovers - 68m. - see 

2nd  Nov.  issue. 

3522  - F - SO  RED  THE  ROSE — D - Margaret  Sullavan,  Walter 

Connelly,  Randolph  Scott — Should  pull  anywhere — 91m. — see 
2nd  Nov.  issue. 

3523  - F - NEVADA - W — Larry  Crabbe,  Kathleen  Burke - Fair 

- 60m. - see  2d  Nov.  issue. 

— F— THE  BRIDE  COMES  HOME^-C— Claudette  Colbert, 

Fred  MacMurray,  Robert  Young - Ace  comedy - 85m. - see 

1st  Dec.  issue. 

- F — CORONADO — F - Johnny  Downs,  Betty  Burgess,  Andy 

Devine,  Leon  Errol - Program - 80m. - see  1st  Dec.  issue. 

— F— MILLIONS  IN  THE  AIR - C— Willie  Howard,  Wendy 

Barrie,  John  Howard — Entertaining  program — 70m. — see  1st 
Dec.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

3516—  ROSE  OF  THE  RANCHO— Gladys  Swarthout,  H.  B.  War¬ 
ner,  John  Boles,  Charles  Bickford,  Willie  Howard,  Herb 
Williams. 

— ANYTHING  GOES — Bing  Crosby,  Frank  Morgan,  Ethel  Mer¬ 
man,  Ida  Lupino,  Grace  Bradley. 

— BAR  20  RIDES  AGAIN — William  Boyd,  James  Ellison, 
George  Hayes,  Jean  Rouveral. 

— COLLEGIATE — Joe  Penner,  Jack  Oakie,  Mack  Gordon, 
Harry  Revel,  Lynne  Overman,  Larry  Crabbe,  Ned  Sparks. 

— DESIRE — Gary  Cooper,  Marlene  Dietrich,  Alan  Mowbray, 
Ernest  Cossart,  John  Haliday. 

— DRIFT  FENCE — Larry  Crabbe,  Katherine  De  Mille,  Glenn 
Erikson. 

—GIVE  US  THIS  NIGHT— Jan  Kiepura,  Gladys  Swarthout. 
—HER  MASTER’S  VOICE— Edward  Everett  Horton,  Peggy 
Conklin,  Laura  Hope  Crews,  Elizabeth  Patterson. 

— IT’S  A  GREAT  LIFE — Joe  Morrison,  Paul  Kelly,  Rosa¬ 
lind  Keith,  William  Frawley,  Chic  Sale,  David  Holt,  Baby 
Leroy,  Dean  Jagger. 

—KLONDIKE  LOU— Mae  West,  Victor  McLaglen,  Edward 
Gargan,  Nell  Craig,  John  Rogers,  Helen  Jerome  Eddy. 

—THE  MILKY  WAY - Harold  Lloyd,  Veree  Teasdale,  Helen 

Mack,  Dorothy  Wilson,  William  Gargan,  George  Barbier,  Lionel 
Stander. 

- SCROOGE - Sir  Seymour  Hicks. 

- SOAK  THE  RICH - Walter  Connolly,  Ilka  Chase,  Lionel 

Stander. 

— THE  TRAIL  OF  THE  LONESOME  PINE — Henry  Fonda, 
Sylvia  Sidney,  Fred  MacMurray,  Fred  Stone,  Raymond  Wal- 
burn,  Fuzzy  Knight,  Edward  Ellis,  Beulah  Bondi,  Spanky  Mac- 
Farland. 

— WOMAN  TRAP - Gertrude  Michael,  Akim  TamirofT. 

Radio 

4101— A— BECKY  SHARP— MD— Miriam  Hopkins,  Billie  Burke, 

Frances  Dee - Plug  the  color - 84m. - see  2nd  June  issue. 

501— F— LAST  DAYS  OF  POMPEII— D— Preston  Foster,  Basil 
Rathbone,  David  Holt,  Alan  Hale,  John  Wood,  Gloria  Shea — 
Big  every  way — 90m. —  1-Oct. 

51  I— F— GRIDIRON  FLASH— CD— Eddie  Quillen,  Betty  Fur¬ 
ness,  Grant  Mitchell — Seasonal — 62m. — see  Nov.  ’34  issue. 

512—  F— THE  LITTLE  MINISTER— CL— Katherine  Hepburn, 
John  Beal,  Andy  Clyde,  Reginald  Denny — Fine — I  08m. — see 
2nd  Dec.  ’34  issue. 

513—  F— SILVER  STREAK— AD— Sally  Blane,  Charles  Starrett, 
William  Farnum — Exploitation  opportunity — 86m. — see  1st. 

*34  issue. 

514—  A— WOMAN  IN  THE  DARK— MD - Fay  Wray,  Melvyn 

Douglas,  Ralph  Bellamy,  Roscoe  Ates — Strictly  melodrama — 
68m. — see  1st  Dec.  issue. 

515 —  F — RED  MORNING — MD — Regis  Toomey,  Steffi  Duna, 
Raymond  Hatton — Familiar — 60m. — see  Nov.  ’34  issue. 


A  JEP  Service 


THE  CHECKUP— l-December-35 


5  1 6 — F — WEST  OF  THE  PECOS— AD— Richard  Dix,  Martha 

Sleeper,  Fred  Kohler,  Louise  Beaver - High  rating  action 

drama — 68m. — see  1st  Dec.  issue. 

5  I  7— F— LIGHTNING  STRIKES  TWICE—  C— Ben  Lyon,  Pert 
Kelton,  Thelma  Todd - Weak - 65m. - see  Nov.  ’34  issue. 

518— F— ROMANCE  IN  MANHATTAN— CD— Francis  Lederer, 
Ginger  Rogers — Nice  program — 77m. — see  Dec.  '34  issue. 

519  - F - GRAND  OLD  GIRL - CD — May  Robson,  Fred  Mac- 

Murray,  Mary  Carlisle — Decidedly  okay — 78m. — see  2nd 
Dec.  ’34  issue. 

520  - A - ENCHANTED  APRIL - CD - Ann  Harding,  Frank  Mor¬ 

gan — Sell  names — 82m. — see  2nd  Dec.  ’34  issue. 

521 —  A — GIGOLETTE — D — Adrienne  Ames,  Ralph  Bellamy. 

Donald  Cook,  Robert  Armstrong - Weak - 67m. - see  2nd 

Feb.  issue. 

522 —  F — MURDER  ON  A  HONEYMOON— MY— Edna  Mae 
Oliver,  James  Gleason — Okay  program — 75m. — see  1st  Feb. 
issue. 

523 - F— CAPTAIN  HURRICANE— CD— James  Barton,  Helen 

Mack,  Helen  Westley — So-so — 74m. — see  2nd  Feb.  issue. 

524 —  F — ROBERTA — MU — Irene  Dunne,  Fred  Astaire,  Ginger 
Rogers,  Randolph  Scott,  Claire  Dodd — In  the  money — 84m. — 
see  2nd  Feb.  issue. 

525—  F— A  DOG  OF  FLANDERS— CD— Frankie  Thomas,  O.  P. 
Heggie — Deserves  support — 75m. — see  1st  March  issue. 

526 - F - LADDIE - CD - John  Beal,  Gloria  Stuart,  Charlotte 

Henry,  Virginia  Weidler — Good — 85m. — see  2nd  March 
issue. 

527—  A— THE  PEOPLE’S  ENEMY— Preston  Foster,  Melvyn 
Douglas,  Roscoe  Ates — New  cycle  stuff — 70m. — see  2nd 
April  issue. 

528 —  F— CHASING  YESTERDAY— CD— Anne  Shirley,  O.  P. 

Heggie,  Helen  Westley — Enjoyable - 80m. - see  1st  April 

529—  F— STAR  OF  MIDNIGHT— CD— William  Powell,  Ginger 

Rogers,  Paul  Kelly - Topnotch - 92m. - see  2nd  April  issue. 

530 —  A — VILLAGE  TALE — D — Kay  Johnson,  Randolph  Scott 
— So-so — 84m. — see  1st  May  issue. 

531—  F— STRANGERS  ALL— CD— May  Robson,  Florine  McKin¬ 
ney,  Preston  Foster — Neighborhood — 71m. — see  1st  April 
issue. 

532 - A— THE  INFORMER— MD— Victor  MacLaglen,  Heather 

Angel,  Preston  Foster,  Margot  Grahame - See  it — see  1st  May 

issue. 

533 —  F — BREAK  OF  HEARTS — D — Katherine  Hepburn,  Charles 
Boyer,  John  Beal,  Jean  Hersholt — Satisfactory — 80m. — see 
1  st  June  issue. 

534—  F - THE  NITWITS - F— Wheeler  and  Woolsey,  Betty 

Grable — Okay - 78m. - see  1st  June  issue. 

535 —  F — HOORAY  FOR  LOVE — MU — Ann  Sothern,  Gene  Ray¬ 
mond,  Bill  Robinson — Okay  musical — 71m. — see  1st  June 
issue. 

536 - F - FRECKLES - MD - Tom  Brown,  Virginia  Weidler,  Carol 

Stone,  Lumsden  Hare,  Dorothy  Peterson — Clean  family  stuff — 
69m. - 1  -Oct. 

5  3  7' — F — SHE — MD — Helen  Gahagan,  Randolph  Scott,  Helen 
Mack,  Nigel  Bruce - Sell  it — 101m. — 2-July. 

538— F— THE  ARIZONIAN— W— Richard  Dix,  Preston  Foster, 
Margot  Grahame — Good  job — 75m. — see  2nd  June  issue. 

539 F OLD  MAN  RHYTHM MU Buddy  Rogers,  Barbara 

Kent,  George  Barbier,  Grace  Bradley,  Betty  Grable — Summer 
musical  stuff — 85m. —  I -Aug. 

540 —  F — JALNA — D — Kay  Johnson,  Ian  Hunter,  C.  Aubrey 
Smith — Class — 75m. — see  1st  Aug.  issue. 

541 —  F - ALICE  ADAMS - CD - Katherine  Hepburn,  Fred  Mac- 

Murray,  Evelyn  Venable,  Fred  Stone — Long,  but  okay  every¬ 
where — 97m. — see  2nd  Aug.  issue. 

542 F HOT  TIP C Jimmy  Gleason,  Zasu  Pitts,  Russell 

Gleason — Pleasant  program — 72m. —  1  -Aug. 

544_F— THE  THREE  MUSKETEERS— MD— Walter  Abel,  Paul 
Lukas,  Margot  Grahame,  Heather  Angel,  Ian  Keith,  Onslow 
Stevens,  Moroni  Olsen,  Ralph  Forbes — Grand  entertainment — 
90m. — see  2nd  Oct.  issue. 

601 —  F — TOP  HAT — MU — Fred  Astaire,  Ginger  Rogers,  Edward 

Everett  Horton,  Helen  Broderick No.  1  show 107m. — 

I  -Sept. 

602—  F— THE  RETURN  OF  PETER  GRIMM— D - Lionel  Barry¬ 

more,  Helen  Mack,  Donald  Meek,  Edward  Ellis,  George  Break- 
ston — Must  be  sold — 80m. —  1-Aug. 

603—  F— POWDERSMOKE  RANGE— W— Hoot  Gibson,  Harry 

Carey,  Bob  Steele,  Tom  Tyler,  Wally  Wales,  Boots  Mallory - 

Western  “Grand  Hotel” — 74m. —  1-Sept. 

604—  F - HIS  FAMILY  TREE— CD— James  Barton,  Margaret  Cal¬ 
lahan,  Maureen  Delany - Spotty  program - 71m. - 1 -Sept. 

605 - F - THE  RAINMAKERS - F - Wheeler  and  Woolsey,  Dor¬ 

othy  Lee,  Berton  Churchill — Usual  W-W  farce — 75m. — see 
2nd  Oct.  issue. 


606 - F - HI  GAUCHO - MD - Steffi  Duna,  John  Carroll,  Rod 

LaRocque - So-so  program - 60m. - 2 -Sept. 

607 —  F - TO  BEAT  THE  BAND — F — Hugh  Herbert,  Helen  Brod¬ 
erick,  Roger  Pryor,  Phyllis  Brooks - Weak  program — 67m. - 

see  1st  Nov.  issue. 

608—  — F — ANNIE  OAKLEY — CD — Barbara  Stanwyck,  Preston 

Foster,  Melvyn  Douglas - Good  bet  anywhere - 88m. - see  2nd 

Nov.  issue. 

609 —  F — IN  PERSON - C - Ginger  Rogers,  Alan  Mowbray, 

George  Brent - Good  Rogers - 85m. - see  2nd  Nov.  issue. 

610—  F— I  DREAM  TOO  MUCH— MU— Lily  Pons,  Eric  Blore, 

Henry  Fonda - Strong  possibilities - 85m. - see  1st  Dec.  issue. 

615 — F- — TWO  FACES - CD - Wally  Ford,  Brian  Donlevy,  Phyllis 

Brooks — Handicapped — 70m. — see  1st  Dec.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

6  1  2— WE’RE  ONLY  HUMAN - Preston  Foster,  J  ane  Wyatt,  James 

Gleason. 

614 — SYLVIA  SCARLETT - Katherine  Hepburn,  Natalie  Paley, 

Briane  Aherne,  Edmund  Gwenn. 

- CHATTERBOX — Anne  Shirley,  Phillips  Holmes,  Edward 

Ellis,  Erik  Rhodes. 

- DON’T  BET  ON  LOVE — Gene  Raymond,  Wendy  Barrie. 

- FANG  AND  CLAW - Frank  Buck  jungle  picture. 

- FOLLOW  THE  FLEET - Fred  Astaire,  Ginger  Rogers,  Har¬ 
riet  Hilliard,  Randolph  Scott. 

- THE  GREEN  SHADOW - Preston  Foster,  Margaret  Calla¬ 
han,  John  Carroll,  Guinn  Williams. 

— THE  INDESTRUCTIBLE  MRS.  TALBOT— Ann  Harding, 
Herbert  Marshall,  Margaret  Lindsay,  Walter  Abel,  Ilka  Chase, 
Hobart  Cavanaugh. 

—MOTHER  LODE— Richard  Dix,  Leila  Hyams,  Andy  Clyde, 
Moroni  Olsen,  Onslow  Stevens. 

— SEVEN  KEYS  TO  BALDPATE — Gene  Raymond,  Margaret 
Callahan,  Eric  Blore,  Moroni  Olsen. 

—TWO  IN  THE  DARK— Walter  Abel,  Margot  Grahame, 
Wallace  Ford,  Gail  Patrick,  Eric  Blore,  Erin  O’Brien-Moore. 

Republic 

3502— F— FORBIDDEN  HEAVEN— CD— Charles  Farrell,  Char¬ 
lotte  Henry,  Beryl  Mercer — Family,  neighborhood — 7£m. — 
I  -Sept. 

3507— F— TWO  SINNERS— D— Otto  Kruger,  Martha  Sleeper, 

Cora  Sue  Collins,  Minna  Gombell - Sell  the  women - 73m. - 2- 

Sept. 

3524—  F— FORCED  LANDING— MY— Esther  Ralston,  Onslow 

Stevens,  Sidney  Blackmer,  Toby  Wing — Good  program  mys¬ 
tery — 61m. - see  1st  Dec.  issue. 

3525—  F— THE  SPANISH  CAPE  MYSTERY — MY— Helen  Twelve- 

trees,  Donald  Cook,  Berton  Churchill,  Frank  Sheridan — Good 
anywhere,  can  be  pushed - 73m. — see  2nd  Oct.  issue. 

3532 - F - $1000  A  MINUTE - C - Roger  Pryor,  Leila  Hyams, 

Edgar  Kennedy,  Sterling  Halloway - Okay  job - 72m. - see 

I  st  Nov.  issue. 

3  535— F— CAPPY  RICKS  RETURNS— CD— Robert  McWade,  Ray 
Walker,  Florine  McKinney — Okay  nabe — 67m. — see  1st  Oct. 
issue. 

3  546 F— THE  CRIME  OF  DR.  CRESPI— MD— Eric  Von  Stro¬ 
heim,  Dwight  Frye - Needs  help - 63m. — see  1st  Oct.  issue. 

3547 —  F— RACING  LUCK — AD— Bill  Boyd,  Barbara  Worth- 
Routine  race  track — 56m. — see  1st  Nov.  issue. 

3548—  F— FEDERAL  AGENT - MD— Bill  Boyd,  Irene  Ware,  Don 

Alvarado,  George  Cooper — Average  inde  meller — 58m. —  1- 
Jan. 

3556— F— WESTWARD  HO— W — John  Wayne,  Sheila  Manners. 

Frank  McGlynn,  Jr. — No.  1  everyway — 60m. —  1-Aug. 

3558— F— THE  NEW  FRONTIER— W— John  Wayne,  Muriel  Evans, 

Murdock  MacQ  uarrie - Okay  Wayne - 60m. - 1 -Oct. 

3562— F - LAWLESS  RANGE— W— John  Wayne,  Sheila  Manners 

- Ace  western - 59m. - see  1st  Dec.  issue. 

3566—  F— TUMBLING  TUMBLEWEEDS— W— Gene  Autry,  Smiley 

Burnette,  Lucile  Brown - Okay - 61m. - 1-Sept. 

3567—  F— MELODY  TRAIL— W— Gene  Autry,  Ann  Rutherford, 

Smiley  Burnette - Another  good  Autry - 60m. - 1 -Oct. 

3568—  F— THE  SAGEBRUSH  TROUBADOUR— W— Gene  Autry, 

Smiley  Burnette,  Barbara  Pepper — Sell  Autry - 68m. - see  1st 

Dec.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

3518 - FRISCO  WATERFRONT - Ben  Lyon,  Helen  Twelvetrees, 

Rod  LaRocque,  Russell  Hopton,  James  Burke,  Henry  Kolker. 

353  7 - HITCHHIKE  LADY - Alison  Skipworth,  Beryl  Mercer, 

James  Ellison,  Arthur  Treacher. 

35  70 - RED  RIVER  VALLEY - Gene  Autry,  George  Cheseboro, 

George  Burton,  Charles  King. 


THE  CHECKUP— l-December-35 


A  JEP  Service 


Monogram 

(Distributed  in  Albany,  Buffalo,  New  York  City,  Washington  by 
Republic;  in  Philadelphia  by  First  Division) 

3001—  F - GIRL  OF  THE  LIMBERLOST— CD— Louise  Dresser, 

Marian  Marsh,  Ralph  Morgan - Well  done - 86m. — see  Sept. 

'34  issue. 

3002—  F— THE  KEEPER  OF  THE  BEES — CD — Neil  Hamilton, 

Betty  Furness,  Edith  Fellowes - Nice  job - 76m. - see  2nd  June 

issue. 

3003—  F— THE  NUT  FARM— F— Wallace  Ford,  Joan  Gale— Plenty 

of  laughs - 69m. - see  1st  Feb.  issue. 

3004—  F— THE  HEALER— D— Ralph  Bellamy.  Karen  Morley, 

Judith  Allen - Worthy  attempt - 75m. - see  1st  June  issue. 

3011—  F - MILLION  DOLLAR  BABY— C— Ray  Walker,  Jimmv 

Fay,  Arline  Judge — Good  nabe  bet - 64m. - see  1st  Jan.  issue. 

3012 - F - REDHEAD - CD - Bruce  Cabot,  Grace  Bradley - To  be 

exploited - 73m. - see  Oct.  '34  issue. 

3013— F— THE  HOOSIER  SCHOOLMASTER - CD— Norman  Fos¬ 
ter,  Charlotte  Henry - Nicely  done - 76m. - see  2nd  April 

issue. 

3014 - A - SING  SING  NIGHTS - MD - Conway  Tearle,  Hardie 

Albright,  Boots  Mallory — Holds  interest - 60m. - see  1st  Dec. 

'34  issue. 

3015 —  F — GIRL  O’  MY  DREAMS — CD — Mary  Carlisle,  Eddie 
Nugent — Pleasant — 70m. — see  Nov.  '34  issue. 

3016—  F— HONEYMOON  LIMITED— CD— Neil  Hamilton,  Irene 

Hervey - Entertaining - 70m. - see  1st  July  issue. 

3017—  F - THE  GREAT  GOD  GOLD— D— Sidney  Blackmer, 

Martha  Sleeper — Topnotcher  from  this  studio — 72m. — see 
2nd  March  issue. 

3018  - F - WOMEN  MUST  DRESS — D — Minna  Gombell,  Hardie 

Albright,  Gavin  Gordon - Selling  opportunity - 76m. - see  1st 

Feb.  issue. 

3019  - F - MAKE  A  MILLION - C — Charles  Starrett,  Pauline 

Brooks - Okay  nabe - 67m. - see  1st  July  issue. 

3020 —  F — LOST  IN  THE  STRATOSPHERE — MD — June  Collyer, 
William  Cagney,  Eddie  Nugent — To  be  sold — 70m. — see  Nov 
’34  issue. 

3021 —  F— TOMORROW’S  YOUTH— CD— Dickie  Moore,  John 

Miljan,  Martha  Sleeper - Fair - 63m. - see  Oct.  *34  issue. 

3022 —  F— THE  MYSTERIOUS  MR.  WONG — MD— Bela  Lugosi, 

Arline  Judge - Okay  meller - 60m. - see  1st  Feb.  issue. 

3023—  F - FLIRTING  WITH  DANGER — CD - Robert  Armstrong, 

Maria  Alba,  William  Cagney — Average - 69m. — see  1st  Dec. 

'34  issues. 

3024 —  F — SUCCESSFUL  FAILURE — CD — William  Collier,  Sr. — 

Programmer - 62m. - see  1st  Dec.  '34  issue. 

3025  - F - THE  MYSTERY  MAN - CD — Robert  Armstrong,  Max¬ 
ine  Doyle - Okay- — 62m. - see  2nd  Feb.  issue. 

3026  - F - CHEERS  OF  THE  CROWD - C - Russell  Hopton,  Irene 

Ware - Pleasant  program — 62m. - see  1st  Aug.  issue. 

3031—  F— THE  TRAIL  BEYOND— W - John  Wayne,  Verna  Hillie 

— Average  western — 55m. — see  Oct.  '34  issue. 

3032—  F - TEXAS  TERROR— W - John  Wayne,  Lucille  Browne - 

Usual  Wayne  western - 51m. — see  2nd  Feb.  issue. 

3033—  F— THE  DESERT  TRAIL— W— John  Wayne,  Mary  Korn- 

man - Okay - 5  7m. - see  2nd  June  issue. 

3034—  F — ’NEATH  ARIZONA  SKIES— W— John  Wayne,  Sheila 

Terry — Hard  riding - 58m. - see  2nd  Dec.  '34  issue. 

3035 —  F - THE  DAWN  RIDER - W — John  Wayne,  Marion  Burns 

- Satisfactory - 52m. - see  2nd  July  issue. 

3036 —  F — RAINBOW  VALLEY — W — John  Wayne,  Lucille  Brown 
— Typical — 52m. — see  2nd  March  issue. 

3037  - F — LAWLESS  FRONTIER - W - John  Wayne,  Sheila  Terry 

- Satisfactory - 58m. - see  2nd  Jan.  issue. 

3038  - F - PARADISE  CANYON - W - John  Wayne,  Marion 

Burns — Satisfactory — 52m. — see  1st  June  issue. 

20th  Century-Fox 

5  1  6 — F — PECK’S  BAD  BOY — C — Jackie  Cooper,  Thomas  Meig- 
han,  Jackie  Searle - Money - 70m. - see  Sept.  '34  issue. 

5  1  7 — F - HELL  IN  THE  HEAVENS - AD - Warner  Baxter,  Con- 

chita  Montenegro,  Russell  Hardie - Sell  Baxter - 80m. - see 

Nov.  ’34  issue. 

518  - F - THE  WHITE  PARADE - D - Loretta  Young,  John 

Boles,  Dorothy  Wilson,  Muriel  Kirkland - Above  average 

- 80m. - see  Nov.  '34  issue. 

519  - A - THE  FIRST  WORLD  WAR - Compilation  of  films  from 

secret  archives  of  war  powers - Depends  on  selling - 71m. - 

see  Nov.  '34  issue. 

520  F — BACHELOR  OF  ARTS— CD Tom  Brown,  Anita 

Louise,  Henry  B.  Walthall,  Mae  Marsh,  Arline  Judge - Neat - 

73m. - see  1st  Dec.  '34  issue. 

521  _ F - UNDER  PRESSURE - AD - Edmund  Lowe,  Victor  Mc- 

Laglen,  Charles  Bickford,  Florence  Rice — Familiar — 64m. — 
see  1  st  Feb.  issue. 


522  F HELLDORADO CD Richard  Arlen,  Madge  Evans, 

Ralph  Bellamy,  James  Gleason - So-so - 75m. - see  2nd  Dec. 

'34  issue. 

523— F— LOTTERY  LOVER— MU— Pat  Patterson,  Lew  Ayres. 

Peggy  Fears,  Reginald  Denny - Fair  musical — 82m. — see  2nd 

Dec.  '34  issue. 

524 F BRIGHT  EYES CD Shirley  Temple,  James  Dunn, 

Jane  Withers — Dough - 83m. - see  1st  Dec.  '34  issue. 

525—  F— THE  COUNTY  CHAIRMAN— C— Will  Rogers,  Berton 

Churchill,  Evalyn  Venable,  Stepin  Fetchit,  Louise  Dresser, 
Kent  Taylor - Ace  Rogers - 78m. - see  1st  Jan.  issue. 

526—  F— CHARLIE  CHAN  IN  PARIS— MY— Warner  Oland, 

Mary  Brian,  Thomas  Beck,  Erik  Rhodes — Okay  Chan - 70m. 

- see  1  st  Jan.  issue. 

52  7— F— WHEN  A  MAN’S  A  MAN - W— George  O'Brien,  Dor¬ 

othy  Wilson,  Paul  Kelly - Good - 67m. — see  1st  Feb.  issue. 

528—  F— THE  DARING  YOUNG  MAN— CD— J  ames  Dunn,  Mae 

Clarke,  Neil  Hamilton,  Warren  Hymer - So-so - 75m. - see 

1st  May  issue. 

529—  F— ONE  MORE  SPRING— CD— Janet  Gaynor,  Warner 

Baxter,  Walter  King,  Grant  Mitchell,  Stepin  Fetchit - Okay — 

.  90m. - see  2nd  Feb.  issue. 

530 - F - BABOONA — Jungle  film,  photographed  by  Mr.  and  Mrs. 

Martin  Johnson - Exploitable  material - 72m. - see  1st  Feb. 

issue. 

53  1— F— THE  LITTLE  COLONEL— CD— Shirley  Temple,  Lionel 

Barrymore,  Evelyn  Venable,  Bill  Robinson - Big  dough - 80m. 

see  2nd  Feb.  issue. 

532—  F— THE  GREAT  HOTEL  MURDER— MY— Edmund  Lowe, 

Victor  McLaglen,  Rosemary  Ames — Fair - 70m. - see  1st 

March  issue. 

533—  F— LIFE  BEGINS  AT  40— CD— Will  Rogers,  Richard  Crom¬ 
well,  Rochelle  Hudson,  Jane  Darwell,  Slim  Summerville - Swell 

— 75m. — see  2nd  Feb.  issue. 

534—  F— GEORGE  WHITE’S  SCANDALS  OF  1935— MU— 

George  White,  Alice  Faye,  James  Dunn,  Ned  Sparks,  Cliff 
Edwards,  Lyda  Roberti,  Arline  Judge;  Eleanor  Powell — Good 
— 90m. — see  1st  April  issue. 

535 —  F — SPRING  TONIC — CD — Lew  Ayres,  Claire  Trevor,  Wal¬ 
ter  King,  Jack  Haley,  Zasu  Pitts — Weak — 57m. — see  2nd 
April  issue. 

536—  F— IT’S  A  SMALL  WORLD— C— Spencer  Tracy,  Wendy 

Barrie - Pleasant - 70m. - see  2nd  April  issue. 

537 —  F — $10  RAISE — C — Edward  Everett  Horton,  Karen  Mor¬ 
ley — Fair  Comedy - 70m. - see  1st  April  issue. 

538—  F— THE  COWBOY  MILLIONAIRE— W— George  O’Brien, 

Maude  Allen,  Evalyn  Bostock,  Edgar  Kennedy — Look  it  over 
- 65m. - see  1st  May  issue. 

539_F—  OUR  LITTLE  GIRL— CD— Shirley  Temple— Rosemary 

Ames,  Joel  McCrea,  Poodles  Hanneford,  Lyle  Talbot - No 

trouble  anywhere - 65m. — see  2nd  May  issue. 

540—  F— LADIES  LOVE  DANGER— MY— Mona  Barrie,  Gilbert 
Roland,  Don  Cook,  Henry  Kolker,  Adrienne  Ames — Fair — 
75m. — see  2nd  May  issue. 

541—  F— UNDER  THE  PAMPAS  MOON— CD — Warner  Baxter, 
Ketti  Gallian  — Will  help  bring  Baxter  back — 80m. — see  1st 

June  issue. 

542—  F— DOUBTING  THOMAS— C— Will  Rogers,  Billie  Burke, 

Alison  Skipworth,  Gail  Patrick,  Andrew  Tombes — High  Rogers 
- 78m. - see  2nd  April  issue. 

543 - F — BLACK  SHEEP - CD - Edmund  Lowe,  Claire  Trevor, 

Tom  Brown,  Eugene  Pallette - Okay  program - 78m. - see 

2nd  May  issue. 

544_F— CHARLIE  CHAN  IN  EGYPT— MY— Warner  Oland,  Pat 

Paterson,  Rita  Cansino - Satisfying - 74m. - see  2nd  June 

issue. 

545  - F - GINGER — C - Jane  Withers,  Jackie  Searl,  O.  P.  Heggie, 

Walter  King,  Katherine  Alexander - Buildup  for  a  find - 79m. 

- see  2nd  June  issue. 

546  F ORCHIDS  TO  YOU CD John  Boles,  Jean  Muir, 

Charles  Butterworth - Nice  job - 75m. - see  1st  July  issue. 

54  7 - F - SILK  HAT  KID — CD - Lew  Ayres,  Mae  Clarke,  Paul 

Kelly - Program — 67m. - see  2nd  July  issue. 

548  - F - HARDROCK  HARRIGAN— MD - George  O'Brien,  Irene 

Hervey,  Fred  Kohler - Okay  job - 61m. - see  2nd  July  issue. 

549  F CURLY  TOP CD Shirley  Temple,  John  Boles 

Rochelle  Hudson,  Rafaela  Ottiano,  Esther  Dale,  Jane  Darwell 
- Swell - 76m. —  I  -Aug. 

601 —  F — IN  OLD  KENTUCKY — C — Will  Rogers,  Dorothy  Wil¬ 
son,  Bill  Robinson — Swell - 84m. - 2-July. 

602 —  F - THE  GAY  DECEPTION - Francis  Lederer,  Frances  Dee, 

Benita  Hume,  Lionel  Stander,  Alan  Mowbray — Good  job 
79m. —  1  -Sept. 


A  JEP  Service 


THE  CHECKUP— l-December-35 


603 —  F — WELCOME  HOME — C — J  ames  Dunn,  Arline  Judge - 

Plenty  laughs — 72m. - see  2nd  July  issue. 

604 —  F — REDHEADS  ON  PARADE - MU - John  Boles,  Dixie  Lee, 

Jack  Haley,  Ray  Walburn — Must  be  sold — 7  7m. —  1-Aug. 

605  F— DRESSED  TO  THRILL— CD— Clive  Brook,  Tutta  Rolf 

- So-so— 68m. - see  2nd  July  issue. 

606  - F - NAVY  WIFE — D - Claire  Trevor,  Ralph  Bellamy,  Jane 

Barwell,  Warren  Hymer,  Ben  Lyon - Program - 74m. - 1-Oct. 

607  - F - THUNDER  MOUNTAIN - W - George  O'Brien,  Barbara 

Fritchie,  Frances  Grant — Okay - 64m. - 1 -Oct. 

608— F— THE  FARMER  TAKES  A  WIFE— CD— Janet  Gaynor, 
Henry  Fonda,  Charles  Bickford,  Jane  Withers,  Slim  Summer¬ 
ville — Looks  okay — 91m. —  1-July. 

609 - F — HERE’S  TO  ROMANCE - CD - Nino  Martini,  Gene¬ 

vieve  Tobin,  Anita  Louise,  Reginald  Denny,  Mme.  Schumann- 
Heink — Sell  Martini — 85m. —  1 -Sept. 

6 1 0— F— CHARLIE  CHAN  IN  SHANGHAI— MY— Warner  Oland, 

Irene  Hervey,  Charles  Locher — Okay  Chan — 68m. - 2-Sept. 

61  I— F— DANTE’S  INFERNO— MD— Spencer  Tracy,  Claire 

Trevor,  Alan  Dinehart,  Henry  B.  Walthall - To  be  sold - 88m. 

- 1 -Aug. 

6  I  2— F— STEAMBOAT  ROUND  THE  BEND— CD— Will  Rogers, 

Irvin  S.  Cobb,  Anne  Shirley,  Stepin  Fetchit — Okay — 96m. - 

I-Aug. 

6 1 3—  F— THUNDER  IN  THE  NIGHT— MY— Edmund  Lowe, 

Karen  Morley,  Paul  Cavanaugh — Familiar - 67m. — 2-July. 

614—  F— THIS  IS  THE  LIFE - CD— Jane  Withers,  John  McGuire, 

Sally  Blane — Only  Withers — 65m. — 2-Sept. 

6  I  5 - F - BAD  BOY - CD - James  Dunn,  Dorothy  Wilson,  John 

Wray,  Beulah  Bondi - Nice  neighborhood  program - 56m. - 

300  2nd  Oct.  issue 

616—  F— WAY  DOWN  EAST— MD— Rochelle  Hudson,  Henry 

Fonda,  Slim  Summerville,  Spring  Byington,  Andy  Devine - 

Saleable — 85m. —  1  -Sept. 

617—  F— THANKS  A  MILLION— MU— Dick  Powell,  Ann 

Dvorak,  Patsy  Kelly,  Fred  Allen,  Paul  Whiteman,  Rubinoff - 

No.  1  dough  show - 87m. - see  1st  Nov.  issue  (20th  Cent.). 

618 —  F - METROPOLITAN - MU — Lawrence  Tibbett,  Virginia 

Bruce,  Alice  Brady,  Luis  Alberni,  Ruth  Donnelly - Tops  in 

class — 79m. - see  1st  Nov.  issue  (20th  Cent.). 

619—  F— MUSIC  IS  MAGIC— (Ball  of  Fire)— F— Alice  Faye,  Ray 

Walker,  Bebe  Daniels,  Mitchell  and  Durant - Program - 66m. 

—  300  |  issue . 

620—  F— THE  MAN  WHO  BROKE  THE  BANK  AT  MONTE 

CARLO - CD - Ronald  Colman,  Joan  Bennett — Good  number 

- 71m. - see  1st  Nov.  issue  (20th  Cent.) 

621—  F— SHOW  THEM  NO  MERCY— MD— Rochelle  Hudson, 

Bruce  Cabot,  Cesar  Romero - Good  G-man  stuff — 76m. — see 

2nd  Nov.  issue  (20th  Cent.) 

622  - F - YOUR  UNCLE  DUDLEY— C— Edward  Everett  Horton, 

Lois  Wilson,  John  McGuire - Best  for  family  trade - 70m. - see 

1  st  Dec.  issue. 

624 - F - THE  LITTLEST  REBEL— CD - Shirley  Temple,  John 

Boles,  Bill  Robinson,  Jack  Holt,  Karen  Morley — Hit — 70m. - 

3ee  1st  Dec.  issue. 

— F— CHARLIE  CHAN’S  SECRET— MY— Warner  Oland, 

Henrietta  Crosman,  Rosina  Lawrence,  Herbert  Mundin - 

Good  Chan — 72m. - see  1st  Nov.  issue. 

— F— MY  MARRIAGE— MD— Claire  Trevor,  Kent  Taylor, 
Pauline  Frederick — Interesting  program — 73m. — see  1st  Dec. 

- F - PADDY  O’DAY - CD - Jane  Withers,  Pinky  Tomlin, 

George  Givot - Best  for  nabes - 73m. — see  2nd  Nov.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

623  - WHISPERING  SMITH  SPEAKS - George  O'Brien,  Irene 

Ware,  Kenneth  Thompson,  Vic  Potel. 

—A  MESSAGE  TO  GARCIA— Wallace  Beery,  John  Boles, 
Barbara  Stanwyck. 

—THE  BLACK  GANG— Paul  Kelly,  Claire  Trevor,  Slim  Sum¬ 
merville. 

—CAPTAIN  JANUARY— Shirley  Temple,  Guy  Kibbee,  Jun 
Lang. 

- CHAMPAGNE  CHARLIE— Paul  Cavanaugh,  Helen  Wood, 

Noel  Madison,  Montagu  Love. 

—EVERYBODY’S  OLD  MAN— Rochelle  Hudson,  Irvin  S. 
Cobb. 

- GENTLE  JULIA - Jane  Withers,  Marsha  Hunt,  Tom  Brown, 

Jackie  Searle. 

- IT  HAD  TO  HAPPEN - George  Raft,  Rosalind  Russell,  Leo 

Carrillo,  Arline  Judge,  Alan  Dinehart. 


— KING  OF  BURLESQUE — Warner  Baxter,  Alice  Faye,  Jack 
Oakie,  Arline  Judge,  Dixie  Dunbar. 

— THE  PRISONER  OF  SHARK  ISLAND— Warner  Baxter, 
Gloria  Stuart,  Harry  Carey,  Claude  Gillingwater,  O.  P.  Heggie. 
— PROFESSIONAL  SOLDIER — Freddie  Bartholomew,  Victor 
McLaglen,  Gloria  Stuart,  Constance  Collier,  C.  Henry  Gor¬ 
don,  Lumsden  Hare  (20th  Cent.). 

— SONG  AND  DANCE  MAN — Kent  Taylor,  Claire  Trevor, 
Paul  Kelly. 

United  Artists 

— A — BARBARY  COAST - MD — Miriam  Hopkins,  Edward  G. 

Robinson,  Joel  McCrea,  Frank  Craven,  Harry  Carey - Money 

show 9  7 m. 1  -Oct. 

— F— BREWSTER’S  MILLIONS— MU— Jack  Buchanan,  Lily 

Damita - Sell  the  idea - 78m. - see  2nd  April  issue. 

— F— CALL  OF  THE  WILD— MD— Clark  Gable,  Loretta 

Young,  Jack  Oakie,  Reginald  Owen - Good - 89m. - 2-May. 

— F — CARDINAL  RICHELIIEU— COD— G  eorge  Arliss,  Maur¬ 
een  O  Sullivan,  Edward  Arnold,  Cesar  Romero — Impressive - 

90m. - see  1st  April  issue. 

— F— CLIVE  OF  INDIA— MD— Ronald  Colman,  Loretta 

Young,  Cesar  Romero - Big - 92m. - see  1st  Feb.  issue. 

— F— THE  DARK  ANGEL— MD— Fredric  March,  Merle 

Oberon,  Herbert  Marshall,  Janet  Beecher,  John  Halliday - Swell 

tear  jerker - 1  10m. - 2-Sept. 

— F— ESCAPE  ME  NEVER— D— Elizabeth  Bergner,  Hugh 

Sinclair - All  Bergner - 91m. - see  1st  June  issue. 

— F — FOLIES  BERGERE — MU — Maurice  Chevalier,  Ann 

Sothern,  Merle  Oberon - Ace  to  sell - 82m. — see  1st  March 

issue. 

_F_ the  LAST  GENTLEMAN— CD— George  Arliss,  Edna 

May  Oliver,  Charlotte  Henry — One  man  picture - 80m. — 

see  May  *34  issue. 

— F — LES  MISERABLES — COD — Charles  Laughton,  Fredric 

March,  Frances  Drake,  Rochelle  Tludson,  John  Beal - Big, 

impressive - 105m. - see  2nd  April  issue. 

—A— LET  ’EM  HAVE  IT— MD— Richard  Arlen,  Virginia 

Bruce,  Bruce  Cabot,  Eric  Linden - Well  done - 89m. — see  1st 

June  issue. 

_F— THE  MELODY  LINGERS  ON— D— Josephine  Hutchin¬ 
son,  John  Halliday,  George  Houston,  Mona  Barrie - Strong  for 

women - 95m. - see  1st  Nov.  issue. 

— F— THE  MIGHTY  BARNUM— CD— Wallace  Beery,  Janet 

Beecher,  Adolphe  Menjou,  Virginia  Bruce,  Rochelle  Hudson - 

Ace  Hit - 102m. - see  Aug.  '34  issue. 

—A— NELL  GWYN— COD— Sir  Cedric  Hardwicke,  Anna 
Neagle — Swell  in  larger  cities — 70m. —  1-June. 

—A— OUR  DAILY  BREAD— D—Ka  ren  Morley,  Tom  Keene 
- Question - 90m. - see  July  '34  issue. 

—A— PRIVATE  LIFE  OF  DON  JUAN— COD— Douglas  Fair¬ 
banks,  Merle  Oberon — Plenty  to  sell - see  Oct.  ’34  issue. 

— F — RED  SALUTE - CD - Barbara  Stanwyck,  Robert  Young, 

Hardie  Albright,  Cliff  Edwards,  Ruth  Donnelly - Okay  with 

any  audience - 78m. - 1-Oct. 

_F— THE  RUNAWAY  QUEEN— CD— Anna  Neagle,  Fernand 

Graavey - Handicapped - 69m. - see  1st  Feb.  issue. 

— F— SANDERS  OF  THE  RIVER— MD— Paul  Robeson,  Leslie 

Banks,  Nina  Mae  McKinney - To  be  sold — 95m. - see  1st 

July  issue. 

— A — SPLENDOR — MD — Miriam  Hopkins,  Joel  McCrea,  Paul 
Cavanagh,  Billie  Burke - For  the  women - 77m. - see  1st  Dec. 

!!!_A— THUNDER  IN  THE  EAST - Formerly  The  Battle - D— 

Charles  Boyer,  Merle  Oberon - Impressive - 84m. - see  1st. 

Dec.  '34  issue. 

_F— THE  SCARLET  PIMPERNEL— COD— Leslie  Howard, 

Merle  Oberon - Well  done - 94m. - see  1st  Feb.  issue. 

— A — THE  WEDDING  NIGHT— D— Gary  Cooper,  Ralph  Bell¬ 
amy,  Anna  Sten,  Helen  Vinson — Impressive — 84m. — see  1st 
March  issue. 

- A - WE  LIVE  AGAIN - D - Anna  Sten,  Fredric  March - 

Impressive — 84m. — see  Oct.  '34  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

— MODERN  TIMES - Charles  Chaplin,  Paulette  Goddard,  Car¬ 

ter  De  Haven,  Henry  Bergman. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 

65. 


THE  CHECKUP— l-December-35 


A  JEP  Service 


— SHOOT  THE  CHUTES — Eddie  Cantor,  Ethel  Merman,  Nick 
Parke,  Borrah  Minnevitch. 

- THESE  THREE — Miriam  Hopkins,  Merle  Oberon,  Joe] 

McCrea,  Alma  Kruger. 

Universal 

8003 - F - THE  GOOD  FAIRY — C - Margaret  Sullavan,  Frank 

Morgan,  Herbert  Marshall - Very  good  comedy - 89m. — see 

2nd  Feb.  issue. 

8009— F— THE  BRIDE  OF  FRANKENSTEIN— MD— Boris  Karloff, 
Valerie  Hobson,  Colin  Clive,  Elsa  Lanchester — Ace  shiver 
show - 89m. - see  2nd  April  issue. 

8011— F— ALIAS  MARY  DOW— CD— Sally  Eilers,  Ray  Milland, 
Henry  O'Neill - So-so  program - 67m. — see  2nd  May  issue. 

80  I  2 - F - MR.  DYNAMITE - MD - Edmund  Lowe,  Jean  Dixon - 

Fair — 69m. — see  2nd  April  issue. 

8013—  F— PRINCESS  O’HARA— CD— Chester  Morris,  Jean  Par¬ 
ker,  Henry  Armetta - Satisfying - 81m. - see  1st  April  issue. 

8014—  F — CHINATOWN  SQUAD — MY— Lyle  Talbot,  Hugh 

O’Connell,  Valerie  Hobson - Okay  program - 65m. — see  2nd 

May  issue. 

8015—  A — WEREWOLF  OF  LONDON— MD — Henry  Hull,  War¬ 
ner  Oland,  Valerie  Hobson — Okay  horror  stuff — 80m. — see 
2nd  May  issue. 

8016—  F— THE  RAVEN— MD— Karloff,  Bela  Lugosi,  Lester  Mat¬ 
thews — Okay  horror  picture - 60m. — see  2nd  June  issue. 

8018— F— SHE  GETS  HER  MAN - F— Zasu  Pitts,  Hugh  O'Con¬ 

nell,  Lucien  Littlefield,  Helen  Twelvetrees — Plenty  Laughs — 
67m. — 2-Aug. 

80  1  9— F— TRANSIENT  LADY— MD— Henry  Hull,  Frances  Drake 
— Sell  Hull — 75m. — see  1st  March  issue. 

8021—  F— WAKE  UP  AND  DREAM— CD— Russ  Columbo,  June 
Knight — Laugh  satisfyer — 76m. — see  Sept.  '34  issue. 

8022—  A— CHEATING  CHEATERS— CD— Fay  Wray,  Cesar  Rom¬ 
ero — So-so — 67m. — see  Nov.  '34  issue. 

8023—  F— IT  HAPPENED  IN  NEW  YORK— C— Gertrude  Michael, 

Lyla  Talbot,  Hugh  O’Connell,  Heather  Angel — Strong  on 
laughs - 75m. — see  1st  March  issue. 

8024—  F— MYSTERY  OF  EDWIN  DROOD—MD— Claude  Rains, 
Douglass  Montgomery,  Heather  Angel — Well  done — 85m. — 
see  1st  Feb.  issue. 

8025—  F - I’VE  BEEN  AROUND— CD— Chester  Morris,  Rochelle 

Hudson — Misses — 74m. — see  1st  Jan.  issue. 

8026—  F— MANHATTAN  MOON— CD— Dorothy  Page,  Ricardo 
Cortez,  Luis  Alberni,  Hugh  O’Connell — So-so — 67m. — see 
1st  Aug.  issue. 

8027—  F— ONE  EXCITING  ADVENTURE— CD— B  innie  Barnes, 
Neil  Hamilton — Comedy  Program — 89m. — see  Oct.  '34  issue. 

8028—  A— THE  MAN  WHO  RECLAIMED  HIS  HEAD— D— 
Claude  Rains,  Joan  Bennett,  Lionel  Atwill,  Baby  Jane,  Henry 
Armetta — Must  be  ballyhooed — 80m. — see  2nd  Dec.  '34  issue. 

8029—  F— GREAT  EXPECTATIONS— CL— Henry  Hull,  Jane 
Wyatt,  Phillips  Holmes — More  prestige  for  Universal — 99m. — 
see  Nov.  ’34  issue. 

8031—  F— RENDEZVOUS  AT  MIDNIGHT— MY— Ralph  Bellamy. 

Valerie  Hobson,  Edgar  Kennedy - Program - 62m. - see  2nd 

Feb.  issue. 

8032—  A— A  NOTORIOUS  GENTLEMAN— MD— Charles  Bick¬ 
ford  Helen  Vinson,  Sidney  Blackmer — Above  average — 75m. 
— see  1st  Feb.  issue. 

8033—  F — SECRET  OF  THE  CHATEAU— MY— Claire  Dodd, 

Alice  White,  Jack  LaRue — Weak — 70m. - see  Oct.  ’34  issue. 

8034 —  F — LADY  TUBBS — C — Alice  Brady,  Douglas  Montgomery, 

Anita  Louise - Plenty  laughs — 85m. - see  2nd  July  issue. 

8036 — F— STRAIGHT  FROM  THE  HEART— CD— Mary  Astor, 
Roger  Pryor,  Baby  Jane — Programmer — 72m. — see  1st  Feb. 

8083— F— THE  CRIMSON  TRAIL— W— Buck  Jones,  Polly  Ann 
Young - Satisfactory — 62m. - see  1st  March  issue. 

8084 F— STONE  OF  SILVER  CREEK— W— Buck  Jones,  Marion 

Shilling — Okay — 60m. — see  2nd  April  issue. 

8085 —  F — BORDER  BRIGANDS — W — Buck  Jones,  Lona  Andre — 

Satisfactory - 5  7m. — see  2nd  June  issue. 

8086 —  F — OUTLAWED  GUNS — W — Buck  Jones,  Ruth  Channing 

- Satisfactory — 62m. - see  2nd  Aug.  issue. 

9003 - F - DIAMOND  JIM - CD — Edward  Arnold,  Jean  Arthur, 

Cesar  Romero,  Binnie  Barnes,  Hugh  O’Connell,  George  Sid¬ 
ney,  Eric  Blore — Get  behind  it — 97m. —  1-Aug. 

901  1— F— REMEMBER  LAST  NIGHT?— MY — Edward  Arnold, 
Constance  Cummings,  Sally  Eilers,  Robert  Young,  Robert 

Armstrong,  Gregory  Ratoff,  Jack  LaRue - Topnotch - 85m. - 

see  1  st  Nov.  issue. 

9012 - F - SWEET  SURRENDER — MU - Tamara,  Frank  Parker - 

Depends  on  selling — 77m. — see  1st  Dec.  issue. 


9016 —  F — STORMY — W — Noah  Beery,  Jr.,  Jean  Rogers,  J.  Far¬ 

rell  MacDonald,  Fred  Kohler,  Raymond  Hatton — LSwell  family 
- 70m. - see  2nd  Oct.  issue. 

9017—  F— FIGHTING  YOUTH— AD— Charles  Farrell,  Andy  De- 
vine,  June  Martel,  J.  Farrell  MacDonald,  Ann  Sheridan,  Eddie 

Nugent,  Herman  Bing — Topnotch  football  picture - 76m. _ I- 

Oct. 

9018—  F— KING  SOLOMON  OF  BROADWAY— MD— Edmund 

Lowe,  Dorothy  Page,  Pinky  Tomlin,  Charles  Grapewin — Enter¬ 
taining  meller — 70m. —  I -Oct. 

9021— F— HIS  NIGHT  OUT— CD— Edward  Everett  Horton,  Irene 
Hervey,  Jack  LaRue,  Lola  Lane — Good  laugh  program — 72m. 
— see  1st  Nov.  issue. 

9023— F— THREE  KIDS  AND  A  QUEEN— CD— May  Robson, 
Henry  Armetta,  Charlotte  Henry,  Frankie  Darro — Ideal  fam¬ 
ily  picture - 87m. - see  1st  Nov.  issue. 

9026— F— STORM  OVER  THE  ANDES— MD— Jack  Holt,  Mona 

Barrie,  Antonio  Moreno,  Gene  Lockhart — Good  Holt  meller _ 

82m. - 2-Sept. 

9029— — F  EAST  OF  JAVA - MD - Charles  Bickford,  Elizabeth 

Young,  Leslie  Fenton — Typical  meller - 74m. - see  1st  Dec. 

issue. 

9034— F— THE  AFFAIR  OF  SUSAN— C— Zasu  Pitts,  Hugh  O’Con¬ 
nell,  Walter  Catlett,  Tom  Dugan,  Inez  Courtney — Run-of-the- 
mill — 62m. —  I  -Oct. 

9041—  F— THE  THROWBACK— W— Buck  Jones,  Muriel  Evans, 
Eddie  Phillips — Okay  Jones  western — 59m. —  I -Oct. 

9042—  F— THE  IVORY  HANDLED  GUN— W— Buck  Jones,  Char¬ 
lotte  Wynters — Good  Jones - 60m. - see  2nd  Nov.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

8006— MAGNIFICENT  OBSESSION— Irene  Dunne,  Robert  Taylor, 
Charles  Butterworth,  Betty  Furness,  Sara  Haden,  Beryl  Mercer, 
Henry  Armetta. 

9014—  THE  GREAT  IMPERSONATION— Edmund  Lowe,  Valerie 

Hobson. 

9015—  THE  INVISIBLE  RAY— Boris  Karloff,  Bela  Lugosi,  Frances 
Drake. 

9043^V,NSET  °F  POWER— Buck  Jones,  Helen  Splane,  Charles 
Middleton,  Donald  Kirke. 

—DANGEROUS  WATERS— Jack  Holt,  Robert  Armstrong, 
Grace  Bradley,  Willard  Robertson,  Charlie  Murray. 

— NEXT  TIME  WE  LOVE — Margaret  Sullavan,  Ray  Milland, 
James  Stewart. 

SILVER  SPURS — Buck  Jones,  Muriel  Evans,  J.  P.  McGowan, 
George  Hayes. 

SPINSTER  DINNER — Carole  Lombard,  Melvyn  Douglass, 
Kent  Taylor. 

- SUTTER’S  GOLD - Edward  Arnold,  Montague  Love,  C. 

Henry  Gordon,  Jim  Thorpe,  Lee  Tracy. 

State  Rights 

_F_ ADVENTUROUS  KNIGHTS— AD— David  Sharpe,  Mary 
Kornman,  Mickey  Daniels — Family  stuff — 57m. — see  2nd 
June  issue  (Ajax). 

- F — BETWEEN  MEN - W - Johnny  Mack  Brown,  Beth 

Marion — Good  Brown — 60m. — see  2nd  Nov.  issue  (Supreme). 

'  F  BIG  BOY  RIDES  AGAIN - W - Guinn  Williams,  Connie 

Bergen, — Satisfactory  western — 57m. — see  2nd  March  issue 
(Beacon) . 

- F — BIG  CALIBRE - W — Bob  Steele,  Peggy  Campbell - 

Okay - 58m. - see  2nd  Feb.  issue  (Supreme). 

- F — BLAZING  GUNS — W - Reb  Russell,  Marion  Shilling - 

Okay - 58m. - see  1st  May  issue  (Kent). 

— F— BORDER  VENGEANCE— W— Reb  Russell,  Mary  Jane 

Carey,  Rebel - Okay  Russell - 58m. - see  2nd  Feb.  issue 

(Kent) . 

— F— BRANDED  A  COWARD— W— Johnny  Mack  Brown, 
Billie  Seward,  Syd  Saylor — Topnotch  western — 60m. — see  2nd 
Oct.  issue. - (Supreme) 

— F— CALLING  ALL  CARS— MD— Jack  LaRue,  Lilian  Miles 
— Okay  action  stuff — 60m. — see  2nd  Jan.  issue  (Mayfair). 

— F— CAPTURED  IN  CHINATOWN— MD— Charles  Delaney, 
Marion  Shilling — Swell  title — 50m. — see  2nd  Aug.  issue 
(Stage  &  Screen). 

— F— CIRCLE  OF  DEATH - W— Monte  Montana,  Yakima 

Canutt — Satisfactory — 59m. — see  1st  May  issue  (Kent). 

— F — CIRCUS  SHADOWS — D — Dorothy  Wilson,  Kane  Rich¬ 
mond,  Dorothy  Revier — Interesting  inde — 65m. — see  2nd  May 
issue  (Peerless). 

— F— CODE  OF  THE  MOUNTED— AD— Kermit  Maynard, 
Lillian  Miles — Okay — 60m. — see  2nd  July  issue  (Ambassa¬ 
dor). 


A  JEP  Service 


THE  CHECKUP— l-December-35 


— F — COURAGE  OF  THE  NORTH— AD— John  Preston,  Wil¬ 
liam  Desmond,  Dynamite — Plenty  of  action — 55m. — see  1st 
Feb.  issue  (Stage  &  Screen). 

— F — COWBOY  HOLIDAY— W — Guinn  Williams,  Janet 
Chandler — Not  bad — 56m. — see  1st  Feb.  issue  (Beacon). 

— F— COYOTE  TRAILS— W— Tom  Tyler,  Ben  Corbett,  Helen 
Dahl — Standard  Tyler — 60m. — see  2nd  March  issue 
(Reliable) . 

_F— THE  CYCLONE  RANGER — W— Bill  Cody,  Nena  Quar- 
taro — Will  please  action  lovers — 59m. — see  1st  March  issue 
(Spectrum). 

- F - CYCLONE  OF  THE  SADDLE - W— Rex  Lease,  Janet 

Chandler — Saturday  matinee  stuff — 57m. — see  1st  Aug.  issue 
(Stage  &  Screen). 

- F DANGER  AHEAD MD Lawrence  Grey,  Fuzzy 

Knight  Sheila  Manners,  J.  Farrell  MacDonald — Good  inde  job 
— 65m. —  1  -Sept. —  (Victory) 

- F - DANGER  TRAILS — W— Guinn  Williams,  Marjorie  Gor¬ 
don — Usual  western — 59m. — see  1st  Aug.  issue  (Beacon). 

- F - FIGHTING  CABALLERO - W— Rex  Lease,  Dorothy 

Gulliver,  Earl  Douglas — Average  western — 60m. —  1-Oct. — 
(Superior) . 

- F - THE  FIGHTING  PILOT - AD - Richard  Talmadge,  Ger¬ 
trude  Messinger — Good  action  show — 60m. — see  2nd  Feb. 
issue  (Ajax). 

— F — FIGHTING  PIONEERS — W — Rex  Bell,  Ruth  Mix,  Buzz 
Barton — Indian,  soldier  stuff — 58m. — see  1st  May  issue  (Stage 
&  Screen). 

— F — THE  FIGHTING  PLAYBOY — MD — Nick  Stuart,  Lucille 
Brown — Program — 65m. — see  2nd  Sept,  issue  (Hoffberg). 

- F — THE  FIRE  TRAP - MD - Norman  Foster,  Evalyn  Knapp 

- Okay  fire  picture - 63m. — see  1st  Dec.  issue  (Empire). 

— F — GET  THAT  MAN — AD — Wally  Ford,  Lillian  Miles — 

Satisfying  inde - 66m. — see  1st  Aug.  issue  (Mayfair). 

- F - THE  GHOST  RIDER - W - Rex  Lease,  Ann  Carol — 

Okay — 56m. — see  2nd  July  issue  (Stage  &  Screen). 

— F - THE  GREAT  MANTA - MD — Barry  Norton,  Mary 

Carr,  Jack  Del  Rio — Only  for  bally — 68m. —  1-Oct. 

— F — GUNNERS  AND  GUNS — W — Edmund  Cobb,  Black 
King,  Edna  Aselin — Usual  western — 55m. — see  2nd  Oct. 
issue. —  (Beaumont) 

- F - GUN  SMOKE - W - Buck  Coburn,  Marion  Shilling,  Bud 

Osborne,  A1  Jennings — Satisfying — 60m. —  1 -Sept. 

— F — THE  HAWK — W — Yancey  Lane,  Betty  Jordan — Stand¬ 
ard  western — 55m. — 2-Sept. 

— F — HIGH  SCHOOL  GIRL — D— Cecilia  Parker,  Crane  Wil¬ 
bur — Bally  opportunity — 58m. — see  1st  Feb.  issue  (Foy). 

— F — HIS  FIGHTING  BLOOD — AD— Kermit  Maynard,  Polly 
Ann  Young - Well  done — 60m. — see  1st  Nov.  issue  (Am¬ 

bassador). 

— F— HOT  OFF  THE  PRESS— MD— Jack  LaRue,  Virginia 
Pine,  Monte  Blue,  Fuzzy  Knight — Rip  roaring  meller — 5  7m. 
-—1-Oct — (Victory) . 

_F— THE  JUDGMENT  BOOK— W— Conway  Tearle,  Berna 
dine  Hayes — Okay  western  thriller — 61m. — see  2nd  Nov.  issue 
(Beaumont) . 

— F^JUST  MY  LUCK— CD— Charles  Ray,  Anne  Grey— 
Depends  on  Ray — 78m. — see  1st  Dec.  issue  (New  Century). 
— F— KENTUCKY  BLUE  STREAK— AD— Eddie  Nugent, 
Patricia  Scott — Fair  inde  program — 58m. — see  1st  May  issue 
(Puritan) . 

— F — KLIOU,  THE  TIGER — RD — Lieut.  Varney,  Henry  de 

la  Falaise — Good  job - 55m. — see  2nd  June  issue. 

— F— THE  LARAMIE  KID— W— Tom  Tyler,  Alberta  Vaughn 
— Satisfying — 57m. — see  2nd  Nov.  issue  (Reliable-Steiner). 
_F— THE  LAST  WILDERNESS— Realistic  animal  film— 
Worthy  of  attention — 61m. — see  1st  June  issue  (Hill). 

_F— THE  LAST  OF  THE  CLINTONS — W— Harry  Carey, 
Betty  Mack — Good  Carey — 59m. — see  1st  Dec.  issue  (Ajax). 
— A — LEGONG — MD — Filmed  in  technicolor,  with  native 
cast — Good  for  the  different  house — 53m. — see  2nd  Oct. 
issue. —  (DuWorld) 

— F— LIGHTNING  TRIGGERS— W—Reb  Russell,  Yvonne  Pel- 
eltier,  Fred  Kohler — Usual  western — 58m. — see  1st  Sept,  issue 
(Kent). 

— F — THE  LIVE  WIRE — AD — Richard  Talmadge,  Albert 
Vaughn — Fast  moving  inde  meller — 60m. — see  1st  Nov. 
issue  (Ajax). 

— F — LOSER’S  END — W — Jack  Perrin,  Tina  Menard,  Rose¬ 
mary  Joye,  Jimmy  Aubrey — Okay  outdoor  drama — 59m. — see 
1st  Feb.  issue  (Ajax). 

_F— THE  LOST  CITY— MD— William  “Stage”  Boyd,  Claudia 
Dell — Plenty  to  sell — 74m. — see  1st  March  issue  (Krellberg). 


_F— THE  MAN  FROM  GUNTOWN— W— Tim  McCoy,  Rex 
Lease,  Billie  Seward — Good  McCoy — 60m. — see  2nd  Oct. 
issue. - (Puritan) 

— F— MANHATTAN  BUTTERFLY— MD— Dorothy  Grainger, 
Betty  Compson,  William  Bakewell,  Kenneth  Thomson — Okay 
inde  meller — 73m. —  1  -Sept. —  (Imperial) 

- F - MEN  OF  ACTION - AD - Roy  Mason,  Barbara  Worth, 

Frankie  Darro — Okay  action - 61m. - see  1st  Aug.  issue 

(Ambassador) . 

— F— THE  MIDNIGHT  PHANTOM - MY— Reginald  Denny, 

Claudia  Dell,  Lloyd  Hughes - Satisfactory  mystery  program - 

63m. - see  1st  Dec.  issue  (Reliable). 

— F— MILLION  DOLLAR  HAUL — AD— Tarzan,  the  dog, 
Reed  Howes,  Janet  Chandler — Usual  dog  story — 58m. — see 
2nd  Feb.  issue  (Stage  &  Screen). 

- F— MURDER  BY  TELEVISION— MY— Bela  Lugosi,  June 

Collyer — Not  so  good - 61m. - see  2nd  Sept,  issue  (Imperial). 

— F— MURDER  IN  THE  MUSEUM— MY— Henry  B.  Walthall, 
Phyllis  Barrington — Average  murder  stuff — 60m. — see  July 
'34  issue  (Kent). 

_F— NEW  ADVENTURES  OF  TARZAN — AD— Herman 
Brix,  Dale  Walsh,  Ula  Long — Sell  Tarzan — 80m. — see  2nd 
April  issue  (Burroughs). 

— A — NIGHT  CARGO— MD — Jacqueline  Wells,  Lloyd 
Hughes,  Walter  Miller,  Carlotta  Monti — Average  inde  meller — 
66m. —  1  -Oct. 

_F— NO  MAN’S  RANGE - W— Bob  Steele,  Roberta  Gale - 

Good  Steele — 60m. — see  1st  Nov.  issue  (Supreme). 

— F— NORTH  OF  ARIZONA— W— Jack  Perrin,  Blanche  Me- 
haffey,  Lane  Chandler — Fair — 60m. — see  2nd  Oct.  issue 
- (Steiner) 

— F— NORTHERN  FRONTIER— AD— Kermit  Maynard,  Elea¬ 
nor  Hunt,  J.  Farrel  MacDonald — Okay — 58m. — see  2nd  Feb. 
issue  (Ambassador). 

- F - NOW  OR  NEVER - AD - Richard  Talmadge,  Robert 

Walker — Action  all  the  way — 60m. — see  2nd  May  issue 
(Ajax). 

— F — ON  PROBATION — MD — Monte  Blue,  Lucille  Brown — 
So-so — 65m. — see  1st  May  issue  (Peerless). 

—F— THE  OUTLAW  DEPUTY— W— Tim  McCoy,  Nora  Lane 
— Okay  McCoy — 60m. — see  1st  Aug.  issue  (Puritan). 

- F - OUTLAW  RULE — W - Reb  Russell,  Rebel,  Betty  Mack 

— Satisfying - 60m. - see  1st  May  issue  (Kent). 

—F— THE  OUTLAW  TAMER— W— Lane  Chandler,  Janet 
Morgan — Satisfying — 58m. — see  1st  Sept,  issue  (Steiner). 

— F— PALS  OF  THE  RANGE— W— Rex  Lease,  Frances 
Wright — Fair — 57m. — see  1st  May  issue  (Stage  &  Screen). 
—F—PRIDE  OF  THE  TRIPLE  x— W— Yancy  Lane,  Dickie 
Jones — So-so  western — 55m. — see  1st  July  issue. 

_F— RANGE  WARFARE— W—Reb  Russell,  Rebel,  Lucille 
Lund — Satisfying — 60m. — see  1st  June  issue  (Kent). 

— F — RED  BLOOD  OF  COURAGE— AD— Kermit  Maynard, 
Ann  Sheridan — Okay — 56m. — see  2nd  June  issue  (Ambassa¬ 
dor)  . 

- F - RESCUE  SQUAD - AD - Ralph  Forbes,  Verna  Hillie - 

Fair  inde - 61m. — see  1st  March  issue  (Mayfair). 

_F— THE  RIDERS  OF  THE  LAW— W— Bob  Steele,  Gertrude 
Messinger — Okay — 57m. — see  2nd  Sept,  issue  (Supreme). 
_F— RIP  ROARING  RILEY— AD— Lloyd  Hughes,  Marion 
Burns,  Grant  Withers — Fast,  furious  for  action  fans — 50m. — 
see  1st  Sept,  issue  (Puritan). 

— F — ROARING  ROADS - CD — David  Sharp,  Mickey  Dan¬ 

iels,  Gertrude  Messinger — Pleasant — 58m. — see  2nd  May  issue 
(Ajax). 

_F— ROUGH  RIDING  RANGER— W— Rex  Lease,  Janet 
Chandler,  Bobby  Nelson,  Yakima  Canutt,  Mabel  Strickland — 

Average - 57m. — see  2nd  Oct.  issue. —  (Superior) 

_F— RUSTLERS  PARADISE— W— Harry  Carey,  Gertrude 
Messinger — Good  western — 56m. — see  1st  June  issue  (Ajax). 
— F— ST.  LOUIS  WOMAN— AD— Johnny  Mack  Brown,  Jean¬ 
ette  Loff — Can  be  sold  strongly — 60m. — see  1st  Dec.  issue 
(Screencraft) . 

— F— SADDLE  ACES — W— Rex  Bell,  Ruth  Mix,  John  Elliott 
— Okay — 56m. — see  2nd  Aug.  issue  (Resolute). 

— F— SECRETS  OF  CHINATOWN— MD— Nick  Stuart,  Lucille 
Brown,  Raymond  Laurence,  James  Flavin — Exploitable — 55m. 
- see  2nd  March  issue  (Hoffberg) . 

— F — THE  SILENT  CODE — AD — Kane  Richmond,  Blanche 
MeHaffey — Usual  satisfactory  action — 57m. — see  1st  July 
issue  (Stage  &  Screen). 

— F — SKYBOUND — AD — Lloyd  Hughes,  Lona  Andre,  Eddie 

Nugent,  Grant  Withers - Sell  the  air  stuff - 57m. - 1-Oqt. - 

(Puritan). 


67. 


THE  CHECKUP— l-December-35 


A  JEP  Service 


— W— SMOKEY  SMITH— W— Bob  Steele,  Mary  Kornman— 

Satisfactory - 58m. - see  1st  July  issue  (Supreme). 

_F— SOVIET  RUSSIA  THROUGH  THE  EYES  OF  AN 
AMERICAN — Travelogue  of  Russia — Interesting — 73m. — 
see  2nd  Oct.  issue.* — (Imperial). 

— F — SPEED  DEVILS — MD — Paul  Kelly,  Marguerite  Church¬ 
ill - Program  inde  meller - 61m. — see  2nd  July  issue  (Hoff- 

berg). 

- A - STRUGGLE  FOR  LIFE - Travelogue  with  native  cast - 

Good  neighborhood  with  “goona-goona”  buildup — 54m. — see 
1st  July  issue  (Foy). 

— F — TEXAS  JACK — W — Jack  Perrin,  Jayne  Regan — Typical 
- 60m. - see  1st  May  issue  (Ajax). 

— F — THE  TEXAS  RAMBLER — W — Bill  Cody,  Earl  Hodgins 
— Satisfying — 59m. — see  2nd  May  issue  (Spectrum). 

- F - THREE  RENEGADES - W — Tom  Wells,  Doris  Brook - 

So-so  western — 55m. — 2-Sept. 

— F — THUNDER  OVER  TEXAS — W — Guinn  Williams,  Mar¬ 
ion  Shilling — Usual  Western — 60m. — see  Nov.  '34  issue 
(Beacon) . 

— A' — TICKET  TO  A  CRIME — MY — Ralph  Graves,  Lola 

Lane,  Lois  Wilson — Familiar - 64m. - see  2nd  Dec.  issue 

(Kent) . 

_ F — TIMBER  TERRORS — AD — John  Preston,  Dynamite 

Captain — Neighborhood  western  type  stuff — 57m. — see  1st 
July  issue  (Stage  &  Screen). 

_ F - TOLL  OF  THE  DESERT - W - Fred  Kohler,  Jr.,  Betty 

Mack — Program  western — 5  7m. — see  2nd  Nov.  issue  (Com¬ 
modore). 

_ F _ TOMBSTONE  TERROR — W — Bob  Steele,  Kay  McCoy 

. — okay  western — 60m. — see  1st  Jan.  issue  (Supreme). 

_ F — TRAILS  OF  THE  WILD — AD — Kermit  Maynard,  Billie 

Seward,  Monte  Blue,  Wheeler  Oakman,  Fuzzy  Knight — Usual 
okay  action  drama — 58m. —  I -Oct. —  (Ambassador). 

_ F _ TRAIL’S  END — W — Conway  Tearle,  Claudia  Dell,  Fred 

Kohler — Fair — 58m. — see  2nd  Oct.  issue. —  (Beaumont) 

_ F — THE  UNCONQUERED  BANDIT — W — Tom  Tyler,  Lil¬ 
lian  Gilmore — Okay  western — 60m. — see  2nd  Jan.  issue  (Re¬ 
liable)  . 

— F — VANISHING  RIDERS — W — Bill  Cody,  Bill  Cody,  Jr. — 
Interesting,  fast  family  western — 58m. — see  2nd  July  issue 
(Spectrum) . 

_ F _ WAGON  TRAIL — W — Harry  Carey,  Ed  Norris,  Ger¬ 
trude  Mesinger — Okay — 55m. — see  2nd  May  issue  (Ajax). 
_ F _ WAY  OF  THE  WEST — W — Wally  Wales,  Art  Mix,  Wil¬ 
liam  Desmond — Satisfactory  western — 52m. — see  1st  March 
issue  (Stage  &  Screen). 

_ F _ WESTERN  JUSTICE — W - Bob  Steele,  Renee  Borden, 

_ Okay — 60m. — see  1st  May  issue  (Supreme). 

_ F _ WHAT  PRICE  CRIME — MD — Charles  Starrett,  Noel 

Madison - Good  neighborhood  and  family — 63m. - see  1st 

June  issue  (Beacon). 

_ F _ WHEN  LIGHTNING  STRIKES — AD — Francis  X.  Bush¬ 
man,  Jr.,  Alice  Dahl — Good  dog  show — 61m. — see  1st  Feb. 
issue  (Regal). 

_ p _ WILD  MUSTANG — W — Harry  Carey,  Del  Gordon,  Bar¬ 
bara  Fritchie — Good  Carey — 61m. — see  1st  Nov.  issue  (Ajax) 

_ F _ WILDERNESS  MAIL — MD — Kermit  Maynard,  Fred 

Kohler - Good  outdoor  show — 63m. — see  2nd  April  issue 

(Ambassador) . 

_ A _ WITHIN  THE  ROCK — D — Lila  Lee,  Creighton  Chaney 

_ So-so — 65m. — see  1st.  Dec.  ’34  issue  (Kent). 

_ F _ THE  WOLF  RIDERS — W — Jack  Perrin — Usual  Perrin — 

60m. — see  2nd  Feb.  issue  (Ajax). 

_ F _ VALLEY  OF  WANTED  MEN — AD — Frankie  Darro, 

Roy  Mason,  Rue  Layton,  Grant  Withers— Satisfactory  action 
_ 62m. — see  1st  Nov.  issue  (Conn). 

Foreign 

BRITISH 

_ A _ BELLA  DONNA - D — Conrad  Veidt,  Mary  Ellis,  Cedric 

Hardwicke — Should  impress — 74m. — see  1st  March  issue. 

_ F _ FOUR  MASKED  MEN — MY — John  Stuart,  Miles  Man- 

_ Average  program — 62m. — see  1st  Dec.  issue  (Olympic). 

_ F _ HER  SONG  OF  LOVE — MU — Derek  Oldham,  Vesta 

Victoria — Metropolitan  class,  small  city — 80m. — see  2nd  July 
issue. 


—A— IN  A  MONASTERY  GARDEN— D— John  Stuart,  Hugh 
Williams — Restricted — 78m. — see  1st  April  issue. 

— F — LIFE  IS  REAL — MU — Scott  and  Whaley,  all  English, 

negro  cast — Restricted  to  colored  housese 70m. — see  2nd 

July  issue. 

—A— MEN  OF  TOMORROW— D— Robert  Donat,  Merle 
Oberon — Lightweight — 56m. — see  1st  May  issue. 

—A— NIGHT  CLUB  QUEEN— D— Mary  Clare,  Lewis  Shaw, 
Jane  Carr — Slow — 64m. — see  1st  Nov.  issue  (Olympic). 

— F — REGAL  CAVALCADE — Compilation  of  newsreel, 
library,  staged  sequences,  commemorating  25  years  reign  of 
the  King  of  England — Too  English — 100m. — see  1st  Aug. 
issue. 

— F — STRAUSS’  GREAT  WALTZ— MU— Jessie  Matthews, 
Edmund  Gwenn — Pleasant  musical — 80m. — see  1st  May  issue. 
—A— THE  PHANTOM  FIEND— MD— Ivor  Novello,  Eliza¬ 
beth  Allan — Interesting — 67m. — see  1st  May  issue. 

— F — THE  TRIUMPH  OF  SHERLOCK  HOLMES — MY— 
Arthur  Wontner,  Lyn  Harding — Satisfactory — 71m. — see  2nd 
June  issue. 

—A— THE  WANDERING  JEW— CL— Conrad  Veidt,  Anne 
Grey — Must  be  seen — 81m. — see  1st  Feb.  issue. 

_F— WOLVES  OF  THE  UNDERWORLD— MD— Godfrey 

Tearle  and  English  cast — For  meller  houses 5  7m. — see  2nd 

Nov.  issue  (Regal), 

FRENCH 

—A— CRIME  AND  PUNISHMENT— MD— Pierre  Blancher 
and  French  cast — Art  stuff — 105m. — see  1st  Dec.  issue  (Len- 
auer  International). 

— F — DON  QUIXOTE — CL — Feodor  Chaliapin,  Sydney  Fox 
— Restricted — 78m. — see  1st  Jan  issue  (In  English). 

—F— ICELAND  FISHERMAN— D— Yvette  Gilbert,  Thorny 
Bourdelle — Restricted — 70m. — see  1st  Oct.  issue. 

—A— LA  DAME  AU  CAMELIAS—D— Yvonne  Pintemps — 
Restricted — see  2nd  April  issue. 

_F— THE  LAST  MILLIONAIRE— French  picture  with 
French  cast  and  English  titles  and  prolog,  epilog — For  class¬ 
iest — 85m. — see  2nd  Nov.  issue  (Franco-American) . 

— F — LA  MATERNELLE — D — All  French  picture  with 
French  cast — For  art,  top  class  theatres — 80m. — see  2nd  Nov. 
issue  (Tapernoux). 

— A — LILIOM — D — Charles  Boyer,  Madeleine  Ozeray — Re¬ 
stricted — 90m. — see  2nd  April  issue. 

HUNGARIAN 

— F — SEEING  HUNGARY — Hungarian  made — Travelogue - 

Nice  travel  stuff — 54m. — see  1st  Oct.  issue. 

JEWISH 

— F — BAR  MITZVAH — CD — Boris  Thomashefsky,  Regina 
Zuckerberg — For  Yiddish  houses  only — 70m. — see  2nd  April 
issue. 

— F— THE  LAND  OF  PROMISE - T - Travelogue  of  Pales¬ 

tine — For  Jewish  sections — 57m. — see  1st  Dec.  issue  (Urim 
Palestine) . 

RUSSIAN 

— A — CHAPAYEV — D — For  art  houses — 95m. — see  1st 

March  issue. 

—A— HEROES  OF  THE  ARCTIC— D— Art  stuff— 75m. — see 

2nd  June  issue. 

— F — MEN  ON  WINGS — D — Restricted — 84m. — see  2nd  July 

issue. 

— A — MOSCOW  LAUGHS - C — For  art  theatres — 90m. — see 

2nd  April  issue. 

— A — THE  NEW  GULLIVER — D — Russian  and  marionette 
cast — art  houses  only — 80m. — see  2nd  Nov.  issue  (Moscow 
Art) . 

— A — PEASANTS D — E.  Younger,  A.  Petrov — For  art  type 

theatres — 104m. — see  1st  Oct.  issue. 

— A — RED  ARMY  DAYS— D — Russian  film  with  English  titles 
— Restricted — 80m. — see  2nd  Nov.  issue  (Amkino). 

—A — SOVIET  RUSSIA  TODAY—  D— Art  stuff— 67m.— see 
2nd  April  issue. 

—A— THE  YOUTH  OF  MAXIM— D— Restricted—  78m.— see 

1st  May  issue. 


For  the  sake  of  accuracy,  please  check  running  time  with  your  local  exchange.  Re-editing 
and  local  cutting  often  results  in  differences  of  minutes  from  time  indicated  above.  Every 
attempt  is  made  to  keep  running  time  accurate  but  local  checking  is  absolute  insurance. 


tOYr&ducahonal  SHORT  SUBJECTS 


L 


v»' 

Xe^.Vi  (\®  c  -0°  Tak  V  a^T  k'®  $-®Teta.  \o 

i&;  Sjj^’ £  $-*2* 

AeeT'  &  TvT . ^To^Tk  tcv°,we'J  oekfk.v,  T>-ik ,  v^e  ~«N®  Txa- 


*y^‘  ^X-\\ 

^^vv^V\ 

•  O^VwOg^  - 


IW#t/  LONG  FEATURE 

PRAISE 

FROM  NEW  YORK 
CRITIC 


\>e  _  9t°^ 


o*  Ok». 


1e'-* 


<v®' 


$3' 

*V»- 


\P 


O^ 


&  *v  > 


vo 


tf'Tck®5. 


>xve*  e  *& 


,=,  -  c  ^  ot^ 


0  ^s> 

3T-&5  a«ss 


[P0@™&@S 


°Sot  #a;'«pw.  w 

■■oe%  '-'^v  \>e  «°  (  G°®  “' 

-  *  ,  o> 


VV^ 


*  5JO**  ** 
&0.  tf()V3  <*  -. 


kek  T\\a 

aS>v  Ae^T 


>te 


*S&  ^®  S<, 


a^V*  VV; 

£>>*  k^V6  fV^>'  ^e^e^vs" 


\©s* 


&sZ.a&  *YV®  a  =,6®  v-^tVJ®  vT 

V$<*  ^  «S^\ 

5^  ^  *  V,  ^  o^ 

^  Ac^e  C°^  .  •  .Ce  Y^ *!& 


\\V6'C’'  o'O®  ^a^6’  ■sk'-'kiiS^Q^k ■  *  C°  , .  •  a^t 

co-ke^l\esa  'pt®  .  Nk  .^v&k,  ^ca°^o^ 

*  ***>  *&* 

Jck'®’ 


;  -sfofco  ^r<^;6  ^ 
^  >?w  aet^k  -(k 


,  A  ’  -60S  V  -  ^  ' 

^«*** 


Distributed  in  U.S.A.  by 
20th  Century-Fox  Film  Corporation 


To  se®  o^Ta  'c° 

Vit .  V® 

s\5>^%  'O®  ,-co.ak  ^\®  ^\\- 

\<V  \V  >te^° 

,,,»a  y.  O'-  0,  ®.  \>e 

oo1^ 


sOO- 


Dee  1 T 35  b.c. 


Well  Boys: 

'  '  ~  '!— L.-l-UJ  "  '  -J— J  -U-  ■  1  ~IL  \ 

When  they  start  to  pick  All-American 

Teams  in  this  business  they’ll  never  find 

a  stronger  line-up  than  the  quartet  Metro- 

Goldwyn  -  Mayer  is  delivering  right  now. 


AH,  WILDERNESS 

with 

LIONEL  BARRYMORE 
WALLACE  BEERY 
ALINE  MAC  MAHON 
ERIC  LINDEN 


A  NIGHT  AT  THE  OPERA 


with 


THE  MARX  BROTHERS 


MUTINY  ON  THE  BOUNTY 

with 

CLARK  GABLE,  CHARLES  LAUGHTON 
FRANCHOT  TONE 


A  TALE  OF  TWO  CITIES 

with 

RONALD  COLMAN  ELIZABETH  ALLEN 

DONALD  WOODS  BASIL  RATHBONE 

H 

That  s  what  I  call  something  to  talk  about! 


BOB  LYNCH 

MGM 


Industry  Mourns  Death  of  M .  B.  Comerford 


Entered  as  second  class  matter  September  11,  1924,  at  the  post  office  at  Philadelphia,  Pa.,  under  the  Act  of  March  3,  1879.  Published  Semi-Monthly  at  219  N.  Broad  St„  Phila. 


Decl5'35  pg.  2 


During  the  extended  run  of  “MUTINY 
ON  THE  BOUNTY”  (a  hold-over  everywhere) 
smart  exhibitors  are  pre-selling  the 
succession  of  M-G-M  hits  which  are 
coming  with  unfailing  regularity.  It’s 
good  sense  to  capitalize  on  the  fact 
that  you’re  the  Metro-Goldwyn-Mayer 
exhibitor  because  every  man,  woman 

and  child  knows  that  M-G-M  is  the  hit 
company  of  the  year.  PREPARE  THE 
FOLKS  FOR  “NIGHT  AT  THE  OPERA”, 
“AH  WILDERNESS”  and  the  Merry 
Christmas  picture  “A  TALE  OF  TWO 
CITIES”,  this  year’s  “Copperfield.” 


Sorry  — but  it’s  the  only  way  to  make 
room  for  the  record  crowds  who 
insist  on  seeing  this  great  hit  before 
it  makes  way  for  "Captain  Blood"! 


With 

Margaret  Lindsay 
icardo  Cortez 
i  I  i  D  a  m  i  t  a 

irected  by  Lloyd  Bacon 


JAMES  CAGNEY 
'FRISCO  KID”  \ 


Variety  rates  it  "great  in  Newark,  hotcha 

in  Cincy,  nifty  in  New  Haven"— not  to  mention  the 

HOLDOVERS  IN  FRISCO,  CLEVELAND, 
SAN  DIEGO,  ST.  LOUIS,  LOS  ANGELES, 
AND  THREE  WEEKS  IN  NEW  YORK! 


.  .  .  WARNER  BROS.’ 


BIGGEST  HIT  SINCE  ‘G-MEN’! 

..  -I,.  — — Decl5'35  pg.  3 


GEORGE  ARLISS 


TOPS 
’EM  ALI 


EVERYBODY  WILL 
TRAMP,  TRAMP, 
TRAMP  UP  TO  THE 
BOX  OFFICE  TO  SEE 
MISTER  HOBO 
Decl5'35  pg.  4 


AS  A  LOVABLE  VAGABOND 


MISTER  HOBO 


Directed  by  Milton  Rosmer 


PHYSICAL  DISTRIBUTION 
FOX  EXCHANGES  •  CAN 


ADA,  REGAL  FILMS,  LTD 

_ : _  - 


THE 


EDITOR'S 


Pg-  5 

PAGE 


Vol.  17,  No.  24 


December  15,  1935 


The 


Philadelphia 


Looking  Before  Booking 

•  IN  THE  CURRENT  ISSUE  of  Fortune 
Magazine,  an  article  on  20th  Century-Fox 
is  called  to  the  attention  of  all  theatremen. 
Not  only  is  it  a  good  piece  of  writing  but  it 
is  praiseworthy  for  other  reasons. 

In  one  paragraph,  a  brief  description  of 
distribution,  the  writer  says:  “Theatremen 
often  can  look  at  pictures  (before  they  play 
them)  in  projection  rooms,  but  ‘FEW 
EXHIBITORS  EVER  DO’.”  (The  capitals 
are  ours.) 

That  too  many  exhibitors  do  not  pay 
enough  attention  to  what  they  are  selling 
has  long  been  a  condition  in  this  business. 
Exchange  managers  often  have  commented 
on  the  fact  that  exhibitors  fail  to  get  the 
most  out  of  a  show  because  they  never  have 
seen  the  picture. 

Only  in  a  business  such  as  this  could  a 
man  attempt  to  sell  merchandise  without 
ascertaining  its  value  from  personal  in¬ 
vestigation. 

It  was  not  necessary  to  wait  for  Fortune 
Magazine  to  call  attention  to  this  condition, 
but  its  mention  of  the  problem  makes  it  all 
the  more  timely. 


Newsreel  Editing 

•  WITH  THE  MARCH  OF  TIME  high¬ 
lighting  present-day  problems  and  events, 
with  the  newsreels  combining  propaganda 
with  real  news,  exhibitors,  today,  are  faced 
with  a  real  problem:  How  shall  they  edit 
their  newsreels? 

Even  in  states  where  there  are  censors, 
newsreels  are  often  free  from  censorship. 
This  is  as  it  should  be,  but  it  leaves  to  the 
theatreman  the  decision  of  how  or  how  not 
to  cut  the  newsreels. 

In  some  sectors,  shots  of  Germany,  Italy 
or  Ethiopia  may  prove  objectionable.  In 
others,  clips  plugging  either  the  Democratic 
or  Republican  party  might  not  find  favor. 
In  addition,  there  seems  to  be  the  usual 
influx  of  unimportant  Washington  clips 
showing  this  or  that  bureau  member  mak¬ 
ing  a  speech  which  seems  to  be  little  more 
than  pure  publicity  for  those  involved. 

The  exhibitor  has  a  right  to  retain  the 
freedom  of  his  screen.  He  should  edit  the 
newsreel  where  such  editing  is  necessary, 
not  only  for  time,  but  for  patrons.  If  the 
foreign  department  of  a  film  company  likes 
to  keep  in  the  good  graces  of  the  foi’eign 
country  by  getting  foreign  footage  into 
newsreels,  that  is  not  the  exhibitor’s  con¬ 
cern.  If  a  federal  executive  believes  he 
ought  to  spread  propaganda  through  the 
screen,  that  is  also  not  the  exhibitor’s  head¬ 
ache. 

Whether  the  March  of  Time  should  be 
edited  is  also  a  question  for  the  exhibitor 
to  decide.  Here,  the  question  is  different 
from  that  of  newsreels. 

But  whether  it  be  the  March  of  Time  or 
the  newsreel,  the  theatreman,  if  he  has  the 
interests  of  his  theatre  and  the  viewpoints 
of  the  majority  of  his  patrons  in  mind, 
should  look  at  the  subject  in  question  to 
decide  what  shall  or  shall  not  be  shown. 


•  TO  ALL  READERS,  to  everyone  in  the 
business,  this  publication  extends  a  Merry 
Christmas  and  the  best  greetings  of  the 
holiday  season. 


EXHIBITOR 

Circulating  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware.  Issued  on  the  1st  and  15th 
of  each  month  by  Jay  Emanuel  Publications,  Inc.  Publishing  office,  219  North  Broad  Street,  Philadelphia. 
Branches  at  1600  Broadway,  New  York  City;  Washington,  D.  C.  Jay  Emanuel,  publisher;  Paul  J. 
Greenhalgh,  advertising  manager;  Herbert  M.  Miller,  managing  editor.  Subscription  rates:  $2  for  one 
year,  $5  for  three  years.  Single  copies,  15c  in  Eastern  Pennsylvania,  Southern  New  Jersey  and  Delaware. 
Publishers,  also,  of  THE  NATIONAL  EXHIBITOR  of  Washington  and  THE  NEW  YORK  STATE  EXHIBITOR. 
Address  all  communications  to  the  Philadelphia  office. 


School  for  Exhibitors 


T’HE  class  will  please  come  to  order. 

Teacher:  Now  John  Exhibitor,  here  is  a  problem. 

J.  E. :  Yes,  teacher. 

T. :  Which  exchange  do  you  think  delivers  the  best  product? 

J.  E. :  Exchange  A. 

T. :  Which  exchanges  deliver  the  second  and  third  best  product 
in  the  business,  in  your  opinion? 

J.  E. :  Exchanges  B  and  C  respectively. 

T. :  Now,  then,  if  Exchange  A  sells  you  on  a  deal  which  calls 
for  so  many  pictures  at  35%,  so  many  at  30%  and  the  rest  at  25% 
and  20%  or  outright,  what  should  you  pay  Exchanges  B  and  C? 

J.  E. :  Well,  I  guess  I  should  pay  them  only  a  proportion  of 
what  I  pay  Exchange  A,  on  the  basis  of  what  proportion  of  A’s 
return  they  net  me. 

T. :  Correct.  But  what  will  happen  if  you  pay  Exchanges  B 
and  C  more  than  Exchange  A? 

J.  E. :  I  guess  that  if  Exchange  A  hears  about  it,  it  will  decide 
that  it  ought  to  get  more  than  Exchanges  B  and  C  and  then  it  will 
set  a  higher  deal  for  me  next  season. 

T. :  Can  you  blame  Exchange  A? 

J.  E. :  I  guess  not  After  all,  I  really  ought  to  give  Exchange 
A  more  than  B  or  C  because  A  lets  me  make  the  most  money. 

T. :  Correct.  Now,  if  next  year,  Exchange  A,  knowing  that 
you  paid  more  to  B  and  C,  demands  more  than  Exchanges  B  and  C 
and  gets  it,  who  will  be  to  blame? 

J.  E. :  I  guess  I  will. 

T. :  I  guess  you  will,  and  don’t  forget  it  Class  dismissed. 


'**■•*»«*. 


Decl5'35  pg.  6 


ARTY  AND  SAM 


Marty  Mullin  and  Sam  Pinanski,  of 
the  M  &  P  Theatres,  Boston,  tell  us: 


WE’VE  DONE  OUR 


CHRISTMAS  SHOPPING-AND 
WE’RE  RESTING  NICELY,  THANK  YOU 


lybody  who  want^^o  worry 

r  /  '‘If 

about  wh«tlb  /bo  play  during  Christmas  week,  can  do  sol  'We've 


%irotigh  very  pleasantly.  One  of  them  happens  to  be  Paramount's 
'COLLEGIATE',  and  the  other  is  'SCROOGE'  the  new  edition  of 
Dickens'  'Christmas  Carol'  that  Paramount  has  wrapped  up  for 
Christmas  delivery." 

"'COLLEGIATE'  "  Marty  and  Sam  explain,  "will  take  care  of  the 
youngsters  between  fifteen  and  twenty-five,  and  those  are  the 
biggest  part  of  our  trade  during  the  holidays. 

'SCROOGE'  is  full  of  the  spirit  of  Christmas;  will  appeal  to 
everyone  from  six  to  sixty  and  be  just  the  right  kind  of  picture 
to  book  the  week  before  Christmas. 

"I'll  leave  the  pain  of  last-minute  shopping  to  friend  wife," 
says  MARTY,  "and  hope  she  lays  off  buying  me  any  more  of 
those  Christmas  Perfectos." 


)ooked  a  couple  of  numbers  which  are  going  to  carry  us 


"That  goes  for  me,  too,"  says  SAM. 


"M  &  P"  know. 


The  Philadelphia 

EXHIBITOR 


VOL.  17,  No.  24 


DECEMBER  15,  1935 


TERRITORIAL  HIGHLIGHTS 


SUNDAY  OPENING 

Miracle’s  Absence 

As  Pennsylvania’s  theatres  in  certain  cities 
approached  the  half  dozen  mark  in  Sunday 
movie  performances  this  week,  exhibitors  were 
still  looking  for  a  miracle. 

Salient  points  in  a  survey  showed  that : 

(1)  The  public,  still  shopping,  refused  to  be¬ 
stow  any  more  patronage  on  weak  sisters 
on  Sundays  than  it  did  in  midweek. 

(2)  Stanley-Warner  houses,  wherever  pos¬ 
sible,  were  booking  in  big  shows  on 
Sundays ;  many  independents,  at  first 
throwing  on  weakest,  less  expensive 
screen  fare,  were  beginning  to  turn  to¬ 
ward  the  S-W  idea  by  booking  in  big¬ 
ger  shows. 

(3)  Houses  which  double  featured  during  the 
week  went  to  double- features  Sundays. 

(4)  Big  Sunday  afternoon  shows  for  the 
kiddies,  family  trade,  make  their  ap¬ 
pearance  with  westerns  booked  in. 

(5)  Some  independents  regularly  were  com¬ 
ing  down  to  Vine  Street  every  Monday 
morning  proclaiming  that  business  was 
bad  Sundays. 

(6)  A  survey  indicated  that  while  Mondays, 
even  Saturdays  had  in  some  cases 
showed  a  drop,  week’s  business  was 
generally  up. 

(7)  Reports  were  prevalent  that  games  would 
make  their  Sunday  appearance,  an  act 
that  would  undoubtedly  sound  the  signal 
for  a  campaign  against  chance  games  at 
any  time  if  gambling  invaded  the  Sabbath. 

(8)  Sunday  afternoon  business  in  some  spots 
stood  up  better  than  night  receipts. 

(9)  Tack  Benny,  Major  Bowes,  Eddie  Cantor, 
Robert  Ripley,  Leslie  Howard,  Walter 
Winchell,  Sunday  night  radio  favorites, 
were  tough  opposition  to  buck. 

Still  closed  Sunday  were  the  Tioga,  Great 
Northern,  Cambria,  Boulevard,  Egyptian,  Ard¬ 
more,  Berwyn,  Rockland  theatres  either  because 
their  operators  had  personal  convictions  on  the 
subject  or  because  local  conditions  caused  each 
a  decision. 

When  a  recount  proved  that  more  people 
wanted  Sunday  movies  than  didn’t,  Mt.  Carmel 
got  seventh  day  shows,  after  the  first  vote  was 
adverse. 


At  the  52nd  Street  Frolic,  on  a  recent  Satur¬ 
day,  Manager  Iz  Schwartz  provided  a  new  note 
when  he  took  the  stage,  told  the  kiddies  to  go 
to  Sunday  School,  gave  an  inspirational  talk  on 
things  in  general. 

Steps  already  have  been  taken  by  the 
Greater  Harrisburg  Ministerial  Association  to 
offset  any  movement  for  Sunday  movies  that 
may  develop  in  the  next  five  years. 

Hazleton  mayor  L.  Alvan  Beisel,  last  fort¬ 
night,  instructed  the  police  department  to  stop 
showing  Sunday  movies  at  one  neighborhood 
house,  likewise  ordered  the  police  to  enforce 
the  Sunday  laws  against  saloons,  dances,  ath¬ 
letic  events,  at  one  hall. 


COMPLAINTS 

Perelman  Correction 

Not  long  did  West  Allegheny-Lehigh  theatres 
operator  Harry  Perelman  wait  when  he  read 
in  the  THE  EXHIBITOR,  December  1,  that 
he  was  reported  complaining  against  double 
features  about  a  year  after  he  had  been  plain¬ 
tiff  in  a  case  which  sought  to  defend  the  right 
to  twin  bill. 


Correction-maker  Perelman 

"...  malicious” 


By  phone,  one  day  after  issue,  by  letter,  a 
day  later,  exhibitor  Perelman  took  pains  to 
deny  the  story. 

In  his  missive,  dated  December  3,  he  wrote : 

“In  regards  to  the  statement  you  attrib¬ 
ute  to  me  in  your  journal  on  page  11  of  the 
December  1st  issue.  I  wish  to  state  that 
the  statement  is  unwarranted,  untrue  and 
malicious  and  I  hope  you  will  print  this  in 
your  next  issue. 

"The  theatre  that  you  quote  me  as  saying 
I  objected  to  their  program  was  playing 
“Girl  Friend”  and  another  feature  and  I 
have  the  authority  of  the  manager  in  that 
exchange  to  state  the  remark  was  untrue. 

“Thanking  you  for  past  favors  and  wish¬ 
ing  you  good  health,  I  remain, 

"Yours  truly, 

"HARRY  PERELMAN.” 

Except  for  the  portion  that  reads  “the  the¬ 
atre  that  you  quote  me,  etc.,”  no  comment  is 
necessary.  At  no  time  was  complainant  Perel¬ 
man  quoted. 

PEOPLE 

Death  in  Daleville 

The  Grim  Reaper  took  heavy  toll  December 
2  when  it  removed  from  this  life  a  man  who 
was  as  honored,  as  respected  as  anyone  in 
this  business. 

Michael  B.  Comerford,  vice-president-general 
manager  for  Comerford  Theatres,  Inc.,  was  that 
day  struck  down  by  death  at  an  age,  52,  when 
his  career  had  yet  to  reach  his  height,  when 
he  was  coming  into  his  own  as  a  wise,  under¬ 
standing,  circuit-operator. 

An  icy  road,  a  frosted  glass,  bad  visibility, 
these  caused  the  motor  accident  November  30 
which  resulted  in  his  death,  when,  on  his  way  to 
the  Armv-Navy  game  with  Mrs.  Comerford, 
two  friends,  the  car  in  which  they  were  riding- 
crashed  into  a  coal  truck  at  upstate  Daleville. 
Brought  to  Scranton’s  Mercy  Hospital  with  a 
fractured  skull,  he  never  regained  consciousness, 
passed  on  after  40  hours.  His  wife,  friends 
Mr.  and  Mrs.  James  Lavelle,  also  injured,  are 
now  recovering. 

For  17  years  associated  with  the  Comerford 
circuit,  controlled  by  his  uncle  M.  E.  Comer¬ 
ford,  the  deceased  was  born  at  Larksville,  re¬ 
ceived  his  education  at  Plymouth’s  St.  Vincent’s 
Academy,  Stroudsburg’s  State  Normal  School, 


8  Decl5'35  THE  PHILADELPHIA  EXHIBITOR 


University  of  Pennsylvania’s  Wharton  School. 
Later  a  teacher,  he  was  connected  with  road 
construction,  then  turned  to  exhibition. 

That  the  loss  is  great  was  indicated  by  his 
funeral,  a  day  of  mourning  for  Scranton.  The 
Comerford  home  at  1102  Woodlawn  Street  was 
visited  by  city,  state,  national,  industry  lead¬ 
ers  from  all  branches. 

He  was  buried  December  5,  after  a  solemn 
high  mass  of  requiem  was  celebrated  in  Scran¬ 
ton’s  St.  Paul’s  Church  by  Reverend  Paul  J. 
Cary,  a  cousin.  For  more  than  an  hour  before 
funeral  time  a  throng  was  grouped  before  the 
Comerford  home ;  hundreds  of  automobiles  were 
parked  on  streets  in  the  neighborhood ;  traffic 


became  so  congested  that  special  officers  were 
detailed  to  handle  it. 

A  delegation  from  the  Hazleton  police  offi¬ 
cers,  a  guard  of  honor  from  the  Knights  of 
Columbus  were  present. 

More  than  50  priests,  nuns  were  seated  in 
the  church’s  front  pews  at  the  services.  Mon- 
signores  J.  J.  Curran,  Connel  McHugh,  Wil¬ 
liam  A.  Gorman,  Patrick  Boland,  John  Smoul- 
ter  were  seated  in  the  sanctuary.  Twelve  pall¬ 
bearers,  used  to  handle  the  casket,  included 
Superior  Court  Justice  Arthur  H.  James,  Ed¬ 
ward  Lawler,  Michael  L.  Gillespie,  Patrick 
J.  Shevlin,  Con  McCole,  Michael  McCann, 
James  P.  Clark,  Arthur  Luce,  Harry  Spiegel, 
James  A.  Doherty,  Matt  J.  Lynett,  William  R. 
Lynett. 

All  Comerford  theatres  were  closed  during 
the  funeral  hours. 

That  the  industry  has  suffered  a  great  loss 
with  the  Comerford  circuit  is  evident.  A  kindly 
husband  to  his  wife,  good  father  to  his  five 
children,  he  leaves  three  brothers,  three  sisters. 
Charitable,  he  was  taking  care  of  many  people 
who  knew  him  as  a  man  whose  heart  was  big. 

Among  those  who  paid  their  last  respects  to 
the  departed  exhibitor-leader  were : 

Ben  Amsterdam,  S.  E.  Applegate,  David  Bar- 
rist,  Paul  Barron,  Murray  Beier,  Harry  Berin- 
stein,  Jules  Berinstein,  Joe  Berrier,  P.  A.  Bloch, 
Myron  Bloom,  Harry  Blumberg,  Harry  Bod¬ 
kin,  Bill  Cadoret,  James  P.  Clark,  Ed  Connelly, 


Harvey  Day,  Jeff  Davis,  Samuel  David,  George 
Dembow,  Sam  Dembow,  O.  B.  Derr,  William 
Dillon,  Bill  Doyle,  Eddie  Dowling,  Phil  Duffy, 
Jay  Emanuel,  Joseph  Engel,  Jack  Enslen, 
Frank  Fielding,  Herb  Given,  Ed  Gabriel,  Jack 
Goodwin,  Stanley  Goldberg. 

J.  Golden,  John  Colder,  E.  C.  Grainger,  J.  R. 
Grainger,  Sam  Gross,  Charles  Hayman,  Bill 
Heenan,  Dan  Heenan,  Arthur  Hyman,  William 
Humphries,  Jack  Kaplan,  Austin  Keough, 
Mike  Kallet,  Louis  Korson,  Milton  Kusell, 
William  Mansell,  Nat  Marcus,  Fred  Meyer, 
Robert  Mochrie,  Joseph  Miller,  Joseph  Morrow, 
Edgar  Moss,  Frank  McCarthy,  Eddie  McEvoy, 
Joe  McConville,  Jack  MacFadden,  F.  L.  Mc- 


Namee,  Leon  Netter,  John  Nolan,  Ambrose 
O'Connell,  John  L.  O'Connor,  E.  K.  O’Shea, 
J.  J.  O’Leary,  Si  Perlsweig,  Lewen  Pizor, 
Edward  Renton,  Kenneth  Robinson,  Sidney 
Samson,  Mike  Siegel,  Eddie  Sherman,  Meyer 
Schine,  William  Smalley,  Andy  Smith,  Ray 
Smith,  Sam  Stieffel,  Earle  Sweigert,  Harry  H. 
Thomas,  J.  J.  Unger,  George  C.  Walsh,  Louise 
Weinberg,  Harry  Weiner,  B.  W.  Winstanley, 
Sig  Wittman,  Pete  Woodhull,  Lester  Woertle, 
Charles  Zagrans,  in  addition  to  managers  from 
every  theatre  in  the  Pennsylvania  circuit,  man¬ 
agers  from  New  York’s  Binghamton,  Endicott, 
Waverly,  Owego,  Rochester  operations. 

Representing  such  cities  as  Philadelphia, 
Ithaca,  N.  Y.,  New  York  City,  Nanticoke, 
Providence,  Scranton,  Boston,  Buffalo,  Oneida, 
N.  Y.,  Wilkes-Barre,  Washington,  Albany, 
Poughkeepsie,  N.  Y.,  Peekskill,  N.  Y„  other 
spots,  those  attending  the  funeral  were  from 
almost  every  part  of  the  east,  present  to  pay 
tribute  to  a  real  industry  leader. 

This  week,  as  local  film  folk  were  still  sadly 
mourning  his  passing,  speculation  as  to  his  suc¬ 
cessor  in  the  general  manager's  post  was  rife. 
That  the  booking,  wisely  handled  by  competent 
Johnny  Roberts,  is  in  safe  hands  is  evident. 
Strong  assistance  is  also  expected  from  veteran 
Comerford  executive  J.  J.  O'Leary.  Until  such 
time  as  a  new  general  manager  is  appointed,  it 
is  certain  the  circuit  will  be  wisely  directed. 


Walker  Resigned^ 

Wire  services,  Washington  advices,  “inside” 
gossipers  last  week  combined  on  one  story : — 
that  Comerford  general  counsel  Frank  C. 
Walker  would  resign  as  executive  director  of 
the  National  Emergency  Council,  the  Work 
Relief  Division  of  Applications  and  Informa¬ 
tion,  sometime  in  January.  Because  Pennsylva¬ 
nian  Walker  expects  to  give  more  time  to  sup¬ 
ervising  Comerford  Theatres,  Inc.,  affairs,  the 
report  was  given  much  credence. 

Close  to  the  President,  Frank  C.  Walker  was 
one  of  the  men  called  upon  to  keep  the 
$4,000,000,000  work-relief  program  progressing 
successfully.  With  his  part  of  the  task  almost 
completed,  it  is  felt  that  he  can  now  leave  the 
country’s  service  for  private  affairs. 

Recently  he  had  been  mentioned  to  succeed 
Postmaster  General  James  A.  Farley  in  that 
post,  but  with  the  change  in  conditions  in  the 
Comerford  organization  he  is  hardly  expected 
to  accept  the  cabinet  opportunity. 


Segall  Feted 

First  Division  home  office  folks,  local  exhibi¬ 
tors,  film  men,  others  were  present  at  the 
Hotel  Majestic,  November  29,  to  attend  a  fare¬ 
well  dinner  to  retiring  booker  Etta  V.  Segall, 
recently  promoted  to  New  York  City  as  ex¬ 
change  office-manager  as  well  as  supervisor 
over  all  bookers  in  FD  branches. 

FD  president  Harry  H.  Thomas,  associates 
A1  Friedlander,  Jules  Chapman,  branch  man¬ 
ager  Sam  Rosen,  S-W  executives  Leonard 
Schlesinger,  Sam  Schwartz,  Dave  Weshner, 
exhibitors  David  Barrist,  Lew  Rovner,  Lew 
Berger,  clubwoman  Mrs.  Arthur  Goldsmith, 
MPTO  board  chairman  Charles  Segall  were 
among  those  who  told  the  parting  booker  what 
a  fine  impression  she  had  made  during  her  stay 
here. 

President  Thomas  promised  that  she  would 
visit  the  local  office  at  least  once  weekly,  the 
office  force  showered  gifts,  successor  Miss 
Jeanette  Berliner  thanked  all  for  their  prom¬ 
ises  of  cooperation,  a  band  played  for  dancing. 
The  affair  ended  with  all  agreeing  that  Miss 
Segall  should  be  ranked  with  the  country’s 
foremost  bookers. 


Ross  Federal  Change 

This  week  Ross  Federal  announced  that  it 
had  made  changes  in  its  executive  ranks  here, 
that  former  Ross  Federal  manager  Jack 


Ross’  Ray  Olinger 

.  .  promoted  to  New  York 


Kraker  was  returning,  that  present  manager 
Ray  Olinger  was  being  transferred  to  New 
York  as  national  sales  production  manager. 


The  late  M.  B.  Comerford 

.  .  .  an  industry  loss 


THE  PHILADELPHIA  EXHIBITOR 


Decl5'35 


9 


Only  a  few  months  promoted  from  the 
Washington  managership  to  this  office,  Ray 
Olinger  had  many  friends  in  the  territory,  had 
indicated  that  he  is  a  good  man  for  an  impor¬ 
tant  place.  When  changes  in  the  home  office 
occurred  he  was  immediately  promoted  to  the 
New  York  office,  with  former  manager  Kraker 
brought  back  to  handle  the  office  here. 

Film  men  will  regret  Olinger's  departure, 
will  on  the  other  hand  be  pleased  to  note  that 
an  important  local  figure,  Variety  Club  barker 
is  again  coming  back  to  the  local  fold. 

ORGANIZATIONS 
Will  Rogers  Fund  Drive 

A  drive  for  contributions  to  the  Will  Rogers 
Memorial  Fund  got  under  way  in  earnest  last 
fortnight  when  the  Philadelphia  Committee 
went  to  work,  opened  the  campaign  for  a 
luncheon  at  the  Bellevue-Stratford.  Prominent 
is  Horlacher  Delivery  Service  chief  James  P. 
Clark,  who  acts  as  local  treasurer.  Headquar¬ 
ters  have  been  established  in  the  local  Frank¬ 
lin  Trust  Building. 

On  the  committee  are  such  other  well  known 
motion  picture,  theatrical  names  as  Harry  T. 
Jordan,  Edward  Corcoran,  A.  R.  Boyd,  Romeo 
Celia,  Jay  Emanuel,  Ellis  A.  Gimbel.  Adolph 
Hirschberg,  Dr.  Leon  Levy,  Edgar  Moss, 
Lewen  Pizor,  Earle  W.  Sweigert,  Morris  Wax. 

Plans  indicate  that  the  organization  will  be 
led  by  chairmen  appointed  for  each  county, 
that  50-60  selected  citizens  will  be  active  in 
leading  the  campaign,  that  group  subscriptions 
will  be  secured  from  large  business  groups. 

With  the  motion  picture  industry  determined 
to  aid  100%,  with  treasurer  Clark  believed 
the  right  man  for  that  job,  observers  think  that 
the  campaign  in  this  territory  will  have  no 
trouble  reaching  its  objective. 


January  1  2,  I  936 

Variety  Club  members,  this  week,  were  point¬ 
ing  for  January  12,  1936,  for  at  that  time  the 
first  annual  Variety  Club  banquet-installation 
will  take  place  at  the  swank  Bellevue-Stratford 
Hotel. 

Committees  are  now  at  work ;  prominent 
people  have  promised  to  appear;  1000  attend¬ 
ance  is  expected. 

That  the  affair  will  be  a  record  breaker  for 
this  territory,  that  it  will  attract  leaders  in  all 
industry  divisions  was  assured  this  week  as  the 
committee  arranging  for  honor  guests  revealed 
that  already  it  had  secured  two  nationally 
known  personages  to  grace  the  dais. 


Clark  Elected 

To  serve  as  Chief  Barker  for  1936,  canvass- 
men,  at  a  meeting  held  December  11,  unani¬ 
mously  selected  popular,  handsome  James  P. 
Clark,  for  years  the  guiding  director  behind 
Horlacher  Delivery  Service,  Inc.  To  assist 
him,  canvassmen  unanimously  chose  first  assist¬ 
ant  chief  barker  Ted  Schlanger,  second  assistant 
chief  barker  Doc  Levy,  secretary  Jack  Green¬ 
berg,  treasurer  Ben  Amsterdam,  fixer  Frank 
Fogel. 

All  will  be  officially  inducted  into  office  Jan¬ 
uary  12,  at  which  the  retiring  Variety  Club 
leaders  will  be  thanked  for  their  good  work. 


Chief  Barker  James  P.  Clark 

.  .  .  unanimously  elected 
(See  column  1) 


EXHIBITION 

Screen  Crime  Detection 

In  several  South  Jersey  theatres  last  week 
patrons  saw  pictures  of  a  broken  radiator  orna¬ 
ment,  believed  broken  off  from  a  car  which  hit 
auto  victim  Joseph  R.  Sandsjo,  19.  Riding  a 
bicycle,  Sandsjo  was  struck,  instantly  killed. 
While  he  was  being  buried,  state  police  enlisted 
theatres’  aid,  asked  that  all  houses  co-operate 
by  exhibiting  the  No.  1  clue,  a  broken  radiator 
ornament,  on  their  screens,  in  the  hope  of  find¬ 
ing  the  death  car. 


Merger’s  Nearing 

When  the  proposed  merger  between  the 
MPTO  and  IEPA  eventually  becomes  a  reality, 
no  official  post  in  the  new  organization  will  be 
held  by  MPTO  president  Lewen  Pizor. 

Last  week,  in  an  interview,  he  said  : 

“I  do  not  wish  to  hold  any  office  in  the  new 
organization.  When  this  territory  again  be¬ 
comes  a  one-exhibitor  group  district,  it  will 
mean  the  culmination  of  efforts  begun  immedi¬ 
ately  after  the  IEPA  was  formed.  Now  I 
intend  to  give  all  my  time  to  my  theatre  inter¬ 
ests.  Having  been  active  in  exhibitor  circles 
for  many,  many  years,  it  is  time  for  me  to  step 
aside  to  let  others  handle  the  reins.  I  regret 
I  have  to  disappoint  so  many  of  my  friends 
who  want  me  to  take  an  official  post  but  my 
decision  is  final.” 

With  general  meetings  having  been  held  by 
the  two  groups,  with  committees  ironing  out 
details,  the  present  outlook  is  as  follows : 

(1)  The  organization  will  be  known  as  the 
Independent  Motion  Picture  Theatre 
Owners  of  Eastern  Pennsylvania,  South¬ 
ern  New  Jersey  and  Delaware. 

(2)  George  P.  Aarons  will  probably  be  sec¬ 
retary-general  counsel  for  the  body.  Miss 
Jeanette  Willensky  recently  resigned  her 
IEPA  post. 

(3)  Affiliated  theatres  will  be  members  in 
the  organization  until  such  time  as  they 
fail  to  go  along  in  principle. 

(4)  Leases  on  both  headquarters  will  be 
assumed  temporarily  until  the  new  home 
is  selected. 

Observers  believe  that  the  new  organization’s 
president  will  probably  be  chosen  from  IEPA 
president  Morris  Wax,  IEPA  board  chairman 
Harry  Fried  or  MPTO  board  chairman 
Charles  Segall,  all  active  in  the  merger  prelim¬ 
inaries. 


Inasmuch  as  the  MPTO  belongs  to  the 
MPTO,  the  IEPA  belongs  to  Allied  States 
Association,  it  was  not  indicated  which  national 
affiliation  would  be  dropped,  but  it  was  thought 
likely  that  the  Allied  would  not  get  the  unit. 

The  combined  membership  will  meet  at  the 
Broadwood  Hotel,  December  19,  to  elect  a 
president,  two  vice-presidents,  a  treasurer.  It 
will  also  determine  whether  the  counsel  shall  be 
named  by  the  21  members  on  the  governors’ 
board  or  whether  the  body,  in  open  meeting, 
shall  make  the  choice.  Only  members  in  good 
standing  (paying  dues)  shall  be  allowed  to  vote 
with  any  other  exhibitors  who  declare  their 
intention  of  joining  the  new  body. 

This  week  it  was  also  revealed  that  Miss 
Jeanette  Willensky,  who  was  reported  resigned 
from  the  IEPA,  was  back  at  her  post. 

Oddity  in  the  present  situation  is  that  the 
MPTO  committee  which  has  been  conferring 
with  the  IEPA  committee  is  now  official,  having 
been  approved  by  the  body,  while  the  IEPA 
committee  is  unofficial  not  having  been  ap¬ 
proved.  How  this  will  affect  any  future  acts 
is  not  known. 

Thus  more  than  one  year  after  the  territory 
became  a  two-organization  district  because  of 
an  issue  now  forgotten,  double  feature  opera¬ 
tion,  one  organization  again  returns.  Those 
who  looked  back  at  MPTO  or  IEPA  records 
for  the  past  period  saw  little  that  might  have 
made  them  enthusiastic  for  each  body,  thus  con¬ 
firming  what  had  been  said  when  the  splitup 
came,  that  with  two  exhibitor  groups  fighting 
each  other,  little  would  then  be  accomplished. 

Theatre  Changes 

Activity  including  new,  old  theatres,  last 
fortnight,  included  the  following; 

Definite  details  concerning  the  Sydney  K. 
Allman,  77th  Street  and  Ogontz  Avenue  enter¬ 
prise,  were  announced  last  week.  The  house 
may  be  called  the  Camera,  has  been  designed  by 
Architects  Armand  Carroll,  Sydney  Jelinek.  Air 
conditioned,  it  will  be  cone  shaped  to  assure 
the  utmost  in  acoustical  effects,  will  also  contain 
a  stage.  Included  in  the  enterprise  are  stores, 
offices,  apartments. 

Another  theatre  will  be  disposed  of  at  sheriff’s 
sale,  January  6,  when  the  55th  and  Lancaster 
Avenue  Bartram  Theatre,  below  Chester  Ave¬ 
nue,  will  be  put  on  the  block  at  City  Hall  at 
that  time. 

When  two  Stanley-Warner  executives  were 
seen  in  the  theatre,  reports  again  sprung  up 
that  this  time  the  circuit  would  reopen  the  dark 
Jefferson. 

This  week,  South  Philadelphia’s  Charles 
Stiefel  revealed  that  his  new  house  at  22nd  and 
Snyder  Avenue  was  to  be  called  the  President, 
would  be  erected  beginning  in  March. 

POLITICS 
Political  Notes 

Because  state,  national  laws  require  it,  politi¬ 
cal  candidates  must  indicate  how  much  money 
they  spent  in  running  for  office,  who  contributed 
such  funds. 

Last  fortnight,  in  revealing  what  the  city 
election  had  cost  the  victorious  Republicans, 
defeated  Democrats,  local  dailies  also  shed  light 
on  how  some  local  trade  folk  had  participated. 

Among  the  contributions  to  the  Democrats 
were  $5000  each  from  S-W  zone  chief  Ted 
Schlanger,  Warner  Theatres  general  manager 
Joseph  Bernhard;  $1300  from  Horlacher  Deliv¬ 
ery  head  James  P.  Clark. 


10 


Decl5’35 


THE  PHILADELPHIA  EXHIBITOR 


CHARITY 

Variety  Charity 

Under  Barker  Ben  Amsterdam's  direction, 
with  the  Women’s  Auxiliary’s  co-operation,  the 
Variety  Club’s  1935  Christmas  cheer  should 
reach  a  new  all  time  high.  Enlisting  aid  from 
film  men,  exchangemen,  others,  the  Variety 
Club-sponsored  charitable  movement  is  proceed¬ 
ing  full  force,  will  wind  up  December  23-24 
when  groceries,  food,  etc.,  will  be  distributed 
to  the  needy. 

At  present  time,  leading  contender  for  indi¬ 
vidual  honors  as  far  as  contributions  were  con¬ 
cerned  is  Fox  district  manager  Edgar  Moss, 
who  had  managed  to  secure  a  total  of  more  than 
100  food  cases,  new  high  in  cans.  By  presenting 
the  problem  to  exhibitors,  by  personal  contri¬ 
butions,  he  had  amassed  this  high. 

Chairman  Amsterdam  requests  that  all  bark¬ 
ers  co-operate  in  the  matter  of  cars  December 
22-23-24,  asks  that  they  allow  him  to  use  their 
cars  to  distribute  the  food. 

Praise,  too,  must  be  given  to  other  film  men 
who  ran  charity  shows,  tin  can  matinees,  even 
dug  down  into  their  pockets  to  make  the  drive 
a  success.  This  week,  with  returns  still  com¬ 
ing  in,  the  Committee  for  the  Variety  Xmas 
Fund  was  busy  tabulating  the  list  of  those  who 
aided  so  that  their  efforts  might  be  duly  re¬ 
corded. 


Varietymen  Amsterdam,  Sweigert,  aides* 

.  .  .  for  szveet  charity 

The  roll  of  honor,  including  subscribers  to 
the  club’s  first  Christmas  basket  fund,  in¬ 
cluded  (at  press  time)  : 

George  Aarons,  Meyer  Adelman,  Ben  Amsterdam, 
Charles  Amsterdam,  Louis  Bache,  John  Bachman,  David 
Barrist,  Jacob  Becker,  Jack  Beresin.  John  W.  Bethell, 
Harry  Biben,  Percy  A.  Bloch,  A.  B,  Blofson,  A.  R.  Boyd, 
H.  Brown,  Frank  W.  Buhler,  William  J.  Clark,  James  P. 
Clark,  Louis  Davidoff,  Alfred  J.  Davis,  Wm.  J.  Doyle, 
Herb  Elliot,  Jay  Emanuel,  Joseph  Engel,  Isadore  Epstein, 
Ely  J.  Epstein,  Ben  Fertel,  Albert  Fischer,  Frank  Fogel, 
Jacob  B.  Fox,  Edward  Gabriel,  John  Golder,  Louis  N. 
Goldsmith,  Charles  Goodwin,  Jack  H.  Greenberg,  Sam 
Gross,  Sol  Hankin,  Samuel  Hyman,  Ben  Kessler,  George 
Kline,  Lester  Krieger,  Harry  LaVine,  Isaac  Levy,  Dr. 
Leon  Levy. 

Oscar  Libros,  Simon  Libros,  Frank  L.  McNamee,  Wil¬ 
liam  Mansell,  John  Monroe,  Edgar  Moss,  Emanuel  D. 
Munzer,  George  Naudasher,  E.  M.  Orowitz,  Samuel  Paley, 
Raymond  Rau,  Milton  Rogasner,  Ted  Schlanger.  Leonard 
Schlesinger,  Samuel  Schwartz,  Raymond  Schwartz,  David 
Shapiro,  Edward  Sherman.  J.  Ellis  Shipman,  Ulrik  Smith, 
David  Supowitz,  Earle  W.  Sweigert.  Adelmo  J.  Vanni. 
Morris  Wax,  Harry  E.  Weiner,  David  Weshner,  Morris 
Wexler,  William  Wolf,  Charles  Zagrans. 

Harry  Bodkin,  Jefferson  Davis,  George  Gravenstine, 
A.  M.  Cohen,  Clem  Rizzo,  Jack  Engel.  Ben  Blumberg, 
Harry  Blumberg,  Bob  Lynch,  Stanley -Warner  Theatres. 

Joseph  Suskin,  Quality  Print,  for  contributing  all 
stationery,  printing. 

A  complete  list  will  appear  next  issue,  will 
include  at  that  time  all  who  helped  make  the 
local  club’s  first  charitable  effort  a  big  success. 

*Mrs.  Charles  Zagrans,  Mrs.  Gerber,  Mrs.  Harry  Blum- 
berg-,  Mrs.  Lee  Biben,  Mrs.  Ben  Blumberg,  Mrs.  P.  A. 

Bloch. 


Charity  Accident 

An  operator  doing  his  bit  for  charity  was 
badly  burned,  several  others  slightly  burned 
recently,  when  film  exploded  during  a  showing 
at  the  Jewish  Hospital  Lucien  Moss  Home  for 
Incurables.  Patients,  guests  were  watching  the 
film  when  suddenly  there  was  an  explosion  with 
flames  shooting  from  the  projection  machine. 
Badly  burned,  operator  Charles  Treen  did  his 
best  to  put  out  the  fire.  No  panic  resulted. 

For  days  his  life  hung  in  the  balance  at  the 
hospital. 


Charity  worker  Edgar  Moss  and  baby* 

His  cams  were  greatest 
( See  column  1) 

This  week,  with  his  recovery  in  sight,  Vine 
Streeters  were  hoping  that  no  criminal  charges 
would  be  placed  against  him.  Because  he  had 
donated  his  services  to  bring  some  joy  to  the 
unfortunate,  because  the  accident  was  apparently 
not  his  fault,  observers  felt  that  his  was  not 
the  blame. 

CORPORATE 

Warner  Meeting 

That  profits  for  the  first  quarter  in  the  cur¬ 
rent  year  are  over  $1,000,000,  that  the  company’s 
venture  into  highbrow  realms  with  “A  Mid- 
Summer  Night’s  Dream”  had  been  both  a  suc¬ 
cess  from  the  financial  as  well  as  artistic  stand¬ 
point,  was  revealed  at  the  Warner  Brothers 
Pictures,  Inc.,  stockholders  meeting  December 
9  in  Wilmington. 

Six  board  members,  Harry  M.,  Albert,  Jack 
L.  Warner,  Abel  Carey  Thomas,  Waddill  Catch- 
ings,  Henry  A.  Rudkin,  were  re-elected. 

Counting  “proxies”,  which  started  the  previous 
week,  was  needless.  There  was  no  doubt  about 
the  balloting.  One  stockholder  suggested  that 
the  minority  should  have  representation,  but 
there  was  no  action,  no  discussion. 

150  stockholders  were  present,  practically  all 
Wilmingtonians. 

Abel  Carey  Thomas  was  introduced  by  Ivan 
Culbertson,  local  counsel  who  presided  in  presi¬ 
dent  Harry  Warner’s  absence,  who  was  unable 
to  attend  the  meeting  because  he  had  to  take  part 
in  a  conference  with  the  International  Alliance 
of  Theatre  and  Stage  Hands. 

Said  Thomas  in  part : 

“The  financial  outlook  in  the  absence  of  any 
unexpected  labor  disturbances  is  bright.  Your 
company  in  the  fiscal  year  ending  August  31. 
1934,  after  all  charges,  earned  a  net  profit  of 
$674,  158.96.  The  comptroller  informs  me  that 

^Grandson  Howard  Smith,  Jr. 


the  profits  for  the  first  quarter  of  the  current 
fiscal  year  are  estimated  to  be  slightly  in  excess 
of  $1,00,000  after  all  charges.  This,  you  will 
note,  represents  a  larger  profit  than  earned 
in  all  of  the  last  fiscal  year. 

“We  anticipate  an  enthusiastic  reception  for 
our  forthcoming  productions,  which  include 
‘Captain  Blood,'  ‘The  Story  of  Louis  Pas¬ 
teur,’  ‘Anthony  Adverse,’  ‘Green  Pastures,’ 
others.” 

Stockholders  approved  the  board’s  compro¬ 
mise-settlement  between  the  corporation  on  one 
hand,  Renraw,  Inc.,  Harry  M.  Warner,  Albert 
Warner,  Jack  Warner,  on  the  other  hand,  aris¬ 
ing  out  of  or  relating  to  an  agreement  between 
the  parties  dated  September  1,  1928,  and  various 
amendments  and  modifications  at  a  meeting 
which  was  indeed  the  quietest  in  years. 

GAMES 

“Lucky”  to  Hamerman 

Fastest  clicking  game  since  its  entrance  here, 
“Lucky”  was  the  first  to  make  much  headway, 
helped  break  the  ice  for  other  chance  games. 

This  week  “Lucky”  again  became  news  when 
First  Division  salesman  Frank  Hamerman  re¬ 
signed,  became  exclusive  representative  for  the 
game,  succeeding  Metropolitan  Premium’s 
David  S.  Moliver,  now  no  longer  connected 
with  the  Dennis  Games  Company,  “Lucky” 
operators. 

Located  at  1235  Vine  Street,  the  Dennis 
Games  Company  offers  new  ideas  in  connec¬ 
tion  with  the  game’s  operation,  believes  that 
with  new  representative  Hamerman  on  the 
job  even  more  houses  will  adopt  what  they 
consider  to  be  the  best  box  office  stimulant. 

UNIONS 
Wax  Peace 

South  Philadelphia’s  picket  war  ended  re¬ 
cently  when  exhibitor  Morris  Wax  made  his 
peace  with  negro  operators’  union  307A,  signed 
a  deal  recognizing  it,  giving  his  men  a  slight 
increase  over  his  previous  rates. 


PRESS 
1935  Speed 

Exhibitor  readers  who  have  been  looking 
for  a  complete  record  in  regard  to  Sunday 
movies  are  this  week  given  an  explanation. 

This  week,  after  trying,  through  various 
sources,  to  get  a  record  of  which  theatres  are 
open  on  Sunday,  which  are  closed,  The  Exhib¬ 
itor  gives  up,  but  only  after  the  following : 

Film  board  secretary  Jack  Greenberg  con¬ 
tacted  all  exchange-members,  tried  to  get  the 
information.  He  got  only  incomplete  returns. 

Horlacher  Delivery  Service,  covering  the 
entire  territory,  attempted  to  secure  the  in¬ 
formation  through  a  questionnaire  system, 
didn't  get  100%  co-operation  from  exhibitors. 

The  Exhibitor  contacted  all  its  corre¬ 
spondents,  secured  as  complete  a  list  as  their 
facilities  would  allow. 

The  Evening  Bulletin,  through  its  sources, 
had  an  almost  complete  list. 

State  departments  at  Harrisburg,  when 
contacted,  asserted  that  inasmuch  as  the  mat¬ 
ter  was  one  for  local  vote  only,  they  had 
received  no  statewide  tabulation. 

Finding  out  the  above,  The  Exhibitor  is  still 
debating  whether  or  not  a  mail  poll  of  theatres 
would  get  the  desired  information. 


Decl5’35  pg.  11 


m  % 


Tjmunj  v  / 


Decl5'35  pg.  12 


"It  is  popular  entertainment  from  start  to  fir 
ish  .  .  .  A  bunch  of  specialty  comedians,  evt 
one  of  whom  is  a  topnotcher.  Rogers  is  cas 
a  band  leader  who  croons,  dances  and  p 
nearly  a  dozen  instruments.  Steve  Geray 
Magda  Kun  contribute  handsomely  to  the  ei 
tainment.  Elaborate  settings,  intelligent  dir 
tion,  smart  lyrics  and  catchy  tunes.  Big  soi 
hit  is  'Valparaiso.'  Looks  like  it  wil 

Variety 


travel  far 


JUNE 


"Attractive,  tuneful  and  funny,  should  N. 
please  aud  iences  ...  a  nice  bit  of  entertain-  ^(Sjj§j| 
ment  that  ought  to  do  all  right  at  the  box-office." 

—  Film  Daily 


"Buddy  is  as  handsome  and  energetic  as  ever  and 
repeats  in  this  film  his  classic  rendition  of  a  band¬ 
leader  who  hops  all  over  the  stage  and  plays  every 
instrument  in  the  band."  —Hollywood  Reporter 


CHARLES 

"BUDDY" 


Decl5'35  pg.  13 


AND 


MANTEL  V  A  II  l\  E  L  • 


ALLIANCE  PRODUCTION 

IRST  III  VISION  RELEASE 

'Fast  action,  music,  comedy,  and  romance,  it  should 
slease  the  masses  well.  Suitable  for  the  entire  family. 

Suitability,  Class  A." 

—  Harrison's  Reports 


GLAMOROUS 
SETTINGS!  •  GORGEOUS 
GIRLS!  •  RED  HOT  RHYTHM! 

Buddy’s  back!  America's  boy  friend  stars  in  a 
gorgeous  pageant  of  beauty  pulsating  with  pas¬ 
sionate  rhythms!  A  tip  from  his  baton  ...  ticking  out 
the  tunes  of  these  new  songs,  including  the  dance 
sensation  "Valparaiso,"  by  the  composer  of  Ramona 
and  other  big  hits!  There  are  also  charming  June 
Clyde  and  a  bevy  of  beauteous  band-ettes  in  the 
merriest  musicomedy  ever  filmed!  »  »  »  » 


CLYDE 


ROGERS 


THE  PHILADELPHIA  EXHIBITOR 


Decl5'35 


15 


NATIONAL  MIRROR 


A  concise  survey  of  peak  national  high¬ 
lights  .  .  .  written  with  a  new  slant  .  .  . 
Covering  all  industry  divisions. 


Family 

A  Tale  of  Two  Cities  (604)  Drama 

120m. 

Ronald  Cclman.  Elizabeth  Allan,  Reginald  Owen, 
Blanche  Yurka.  Edna  May  Oliver,  Basil  Rathbone.  Hznry 
B.  Walthall.  Walter  Catlett,  Donald  Woods,  H.  B.  War¬ 
ner,  Fritz  Leiber,  Mitchell  Lewis,  Claude  Gilllngwater, 
Billy  Bevan,  Isabel  Jewell,  Lucille  La  Verne,  Tully 
Marshall.  Robert  Warwick,  Ralf  Harolde. 

Metro’s  "A  Tale  of  Two  Cities”  lives  up  to 
every  prediction,  emerges  as.  one  of  the  truly 
big  pictures  of  this  or  any  other  movie  year. 
Once  made  before  as  a  silent,  then  a  big- 
grosser.  the  1935  edition  is  an  accomplishment 
for  which  everyone  in  the  studio  can  take  bows. 
Produced  by  David  Sclznick,  it  has  been  hand¬ 
somely  cast,  well  dressed,  is  sweeping  in  its 
direction,  a  production  that  will  get  a  two-fold 
result,  raves  from  the  critics,  money  at  the  box 
office.  Topnotch  performance,  of  course,  be¬ 
longs  to  Ronald  Colman  as  Sydney  Carton.  Eliz¬ 
abeth  Allan  is  Lucie  Manette,  Donald  Woods  is 
Charles  Darnay.  Even  the  smallest  bits  have 
been  given  to  well  known  feature  players;  re¬ 
sult  is  a  show  that  must  be  hailed  with  the 
best.  ■  Too  late  for  this  year’s  10  Best,  it  can 
automatically  fill  the  No.  1  place  on  the  10  Best 
of  1936.  It  is  a  production  of  productions. 

Estimate:  Big. 


“Two  Cities”  review 

.  .  .  news 


EVENTS 


News 

A  noteworthy  picture  is  neivs.  Last  fort¬ 
night  this  picture  made  neivs. 

Metro  has  produced  in  ‘‘A  Tale  of  Two 
Cities”  a  show  that  cannot  help  ranking  in 
1936’s  topnotchers.  Breaking  nationally  dur¬ 
ing  the  holiday  period,  it  should  not  only  add 
to  the  company’s  prestige,  but  swell  the  ex¬ 
changes’  receipts. 


Renewed  Legion  Pledge 

From  Washington,  last  fortnight,  came  a  re¬ 
port  that  interested  every  exhibitor. 

There  the  National  Catholic  Welfare  Con¬ 
ference  met.  All  Bishops  in  general  session 
requested  all  Ordinaries  to  have  the  Legion  of 
Decency  pledge  renewed  at  all  masses,  Decem¬ 
ber  8,  the  feast  of  the  Immaculate  Conception. 

At  the  same  time  a  new  system  for  classify¬ 
ing  pictures  was  determined.  In  the  future,  a 
graded  list  will  be  sent  to  all  dioceses  from  a 
new  distribution  centre,  New  York  City ;  the 
film  classification  will  be  issued  under  the  title, 
National  Legion  of  Decency  List,  with  all 
motion  pictures  grouped  into  three  classifica¬ 
tions  : 

A — Not  Disapproved. 

B — Disapproved  for  Youth  with  a  Word  of 
Caution  Even  for  Adults. 

C — Disapproved  for  all. 

The  designation  indicates  a  negative  com¬ 
mendation  where  pictures  are  not  disapproved. 
The  Ordinary  in  each  diocese  may  give  positive 
praise  to  certain  pictures  if  he  sees  fit. 

Likewise,  Bishops  are  asked  to  encourage  the 
list’s  publication  as  expressing  a  judgment 
which  has  their  approval.  The  list  is  to  be 
made  available  to  the  Catholic  press  of  the 
nation.  A  further  hope  is  expressed  that,  if  the 
Episcopal  Committee  on  Motion  Pictures  deems 
it  advisable  from  time  to  time  to  call  for  a 
united  protest  against  some  particularly  im¬ 
moral  pictures,  this  protest  will  be  taken  up, 
sustained  by  common  action. 


Film  Daily  Fund 

The  annual  charity  fund  for  the  whole  indus¬ 
try,  the  Film  Daily  Relief  Fund,  is  now  accept¬ 
ing  contributions  from  all.  Sponsored  by  the 
industry  s  oldest  daily  paper,  the  amount  raised 
usually  results  in  a  sizeable  total,  which  is 
used  throughout  the  year  to  help  industry  folk 
in  need. 


PEOPLE 


Agnew  for  Schaefer 

To  succeed  retiring  vice-president  George 
Schaefer,  Paramount  appointed  veteran,  popu¬ 
lar  Neil  Agnew,  since  1920  a  Paramounteer. 
Starting  at  Milwaukee,  Chicago  as  a  branch 
manager,  later  a  district  chief,  he  was  made 


New  York  division  manager  in  charge  of  west- 
tern  sales  territory  in  1933,  also  an  assistant 
sales  manager  under  sales  manager  Schaefer. 
18  months  ago  he  became  Paramount  sales 
manager. 

With  vice-president  Schaefer  resigned,  the 
promotion  brings  to  Neil  Agnew  the  vice¬ 
presidency  his  predecessor  held,  a  post  he  will 
hold  in  addition  to  his  sales  managership. 

New  vice-president  Agnew  became  news  in 
another  manner  last  fortnight  when  it  was  re¬ 
vealed  that  he  had  married  well  known  radio 
artist,  Arlene  Kazanjian. 


Best  Ten 

Last  week,  from  Film  Daily’s  1560  Broadway, 
New  York,  office,  went  ballots  to  leading  news¬ 
papers,  trade-papers.  Reason  was  the  annual 
Ten  Best  Pictures  poll,  last  year  reaching  a 
new  high  with  424  participating. 

Recognized  as  the  most  authentic  of  its  kind 
in  the  business,  the  vote  also  gives  motion  pic¬ 
ture  editors  an  opportunity  to  conduct  their 
own  contests,  based  on  the  Film  Daily  list.  In 
January,  Film  Daily  announces  the  final  deci¬ 
sion,  which  in  recent  years  has  become  more 
and  more  a  box  office  decision,  less  an  artistic 
one. 


EXHIBITION 


Allied  Doubt 

Little  hope  that  the  NRA  can  return  to  the 
industry  in  any  guise  is  expressed  by  Allied 
States  Association  in  its  most  recent  bulletin, 
which,  among  other  things,  reviews  the  St. 
Louis  decision,  recent  organization  activities. 

Allied  thinks  the  plan  proposed  by  Major 
Berry  as  co-ordinator  to  see  what  can  be  done 


about  getting  industries  together  on  labor,  wage 
conditions  will  not  get  far  in  this  business. 

Allied  also  asks  its  members  to  begin  work¬ 
ing  for  the  next  Congressional  campaign ;  ad¬ 
vises  all  units  that  the  annual  board  meeting 
will  be  held  in  Washington  in  January  while 
Congress  sits ;  indicates  that  it  is  conducting  an 
inquiry  in  reference  to  government  plans  to 
give  employment  to  idle  actors  by  giving  shows ; 
asserts  it  is  studying  the  social  security  act  in 
relation  to  exhibitors. 


MPTO  Bulletin 

From  Motion  Picture  Theatre  Owners  of 
America  president  Ed  Kuykendall,  this  week, 
came  a  bulletin,  commenting  on  various  topics, 
touching  on  problems  close  to  the  industry. 

Spoke  the  president,  in  part : 

“MUSIC  TAX — The  high  priced  press  agents 
of  ASCAP  are  desperately  trying  to  answer  the 
charges  leveled  at  the  music  tax  combine  by 
one  of  their  own  members,  and  one  of  the  larg¬ 
est.  Warners  in  published  charges  assert  that 
the  ASCAP  is  run  by  ‘a  well  entrenched  clique 
of  executive  officers  who  sign  contracts  and 
perform  other  important  acts  on  their  own 
authority,  the  board  of  directors  in  many  cases 
having  no  opportunity  to  review  such  trans¬ 
actions  until  the  society  has  been  committed  to 
them. 

“These  executive  officers  have  very  little  at 
stake  financially  in  comparison  with  the  pub¬ 
lishing  firms  (several  of  them  are  subsidiaries 
of  motion  picture  companies)  that  are  threat¬ 
ened  with  extinction,  although  it  must  be  said 
that  the  salaries  paid  the  society’s  executives 
are  certainly  not  small.  Mr.  Mills,  the  gen¬ 
eral  manager,  receiving  about  $50,000  a  year 
and  Mr.  Buck,  the  president,  about  $35,000. 
(How  about  Mr.  Burkan,  the  general  counsel?) 


16 


Decl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Vitaphone  shorts  subjects  sales  manager  Norman  Moray  dictates  a  letter 


“Our  shorts  subjects  are  perfect” 


“ .  .  .  and  you  will  be  more  than  satisfied” 


JEP  Candid  Photo 

“sincerely  yours  .  .  .  ” 


Furthermore,  the  distribution  to  authors  and 
composers  of  the  various  funds  collected  by  the 
society  is  conducted  in  an  illogical  manner  based 
upon  favoritism  and  politics. 

“  ‘The  society  is  on  the  defensive  in  so  many 
lawsuits  throughout  the  United  States  that  the 
sense  of  security  into  which  many  of  its  mem¬ 
bers  have  been  lulled  has  a  very  precarious 
foundation.  With  the  Federal  Government  at¬ 
tacking  it  as  a  monopoly,  its  contracts  with 
motion  picture  exhibitors  and  theatre  chains 
being  repudiated  in  various  states  on  grounds 
of  invalidity  and  illegality,  heavy  taxes  being 
levied  upon  it  in  numerous  jurisdictions,  and  a 
Federal  income  tax  case  involving  over  a  mil¬ 
lion  dollars  hanging  over  its  head,  its  future 
is  problematical.  In  the  State  of  Washington 
a  receiver  has  been  appointed  for  the  society’s 
business  in  that  State. 

“‘One  result  of  our  (Warners)  resignation 
will  be  the  opportunities  opened  for  new  writing 
talent  which  has  hitherto  found  it  extremely 
difficult  to  obtain  membership  in  the  society. 
The  field  will  be  open  for  unestablished  authors 
and  composers  of  real  ability.’ 

“Warners  have  a  fine  opportunity  to  repudiate 
and  show  up  the  unfair,  obnoxious  and  monopo¬ 
listic  methods  of  ASCAP  with  the  motion 
picture  theatres.  Let  Warners  frankly  announce 
they  will  levy  no  added  tax  on  the  exhibitor 
who  buys  their  pictures,  putting  it  squarely  up 
to  other  motion  picture  companies  with  music 
publishing  subsidiaries  now  members  of  ASCAP 
or  non-members  to  match  their  fairness  to  the 
exhibitor. 

“Every  exhibitor  should : 

(1)  Give  the  Government  every  possible  co¬ 
operation  and  encouragement  in  its  liti¬ 
gation  to  have  ASCAP  declared  an  illegal 
monopoly  and  price-fixing  combine  in 
violation  of  the  anti-trust  laws. 

(2)  Actively  support  the  new  Duffy  Copy¬ 
right  Law  through  your  own  representa¬ 
tive  in  congress. 

“Active  interest  in  the  music  tax  fight  must 
be  sustained  by  all  exhibitors. 

“PERSONAL  SURVEY — Your  president  lias  just  now 
completed  a  long1,  pleasant  and  highly  informative  trip 
over  a  large  part  of  the  United  States  for  the  sole 
purpose  of  discussing  exhibitor  problems.  It  will  takrt 
some  time  for  me  to  study  and  digest  the  vast  amount 
of  information  and  suggestions  I  have  gathered,  but  it 
will  all  be  made  use  of  in  shaping  the  policies  and  plans 
of  MPTOA. 

“FINER  PICTURES — Space  and  other  limitations  of 
news  reporting  sometimes  convey  an  erroneous  impression 
to  those  not  present  of  discussions  in  exhibitor  meet¬ 
ings.  I  would  not  have  anyone  think  that  MPTOA  is 
opposed  to  the  progress  of  this  industry  towards  the 
production  of  a  finer  and  more  artistic  type  of  motion 
picture.  Artistic  pictures  do  not  fail  because  they 
are  artistic,  they  fail  because  the  producer  forgets  to 
put  showmanship  into  them. 


“No  matter  how  fine  or  artistic  a  picture  may  be,  it 
is  of  little  use  to  the  theatres  unless  it  provides  genuine 
entertainment  for  the  audience. 

“Caution  must  be  exercised  by  the  producers  in  not 
overdosing  the  market  with  too  many  spectacles,  classics, 
fantasies  and  ‘high  brow’  pictures,  generally  lacking 
in  human  interest  and  dramatic  suspense. 

“LEGION  OF  DECENCY — The  answer  to  the  chal¬ 
lenge  made  to  the  industry  bv  the  Legion  of  Decencv 
has  been  made  from  the  screens  of  our  theatres.  That  is 
the  only  real  answer  that  could  be  made.  The  main 
part  of  this  movement  was  of  inestimable  assistance  in 
finishing  the  job  of  cleaning  up  the  screen. 

“But  let’s  no  kid  ourselves  that  this  is  due  solely  to 
the  Legion  of  Decency  campaign.  After  all,  the  actual 
cleaning  up  had  to  be  done  in  the  studios. 

“Now’  wre  must  find  an  audience  and  develop  a 
patronage  for  the  finer  pictures  that  wre  have  to  show’. 
That’s  not  easy  but  it’s  our  job  to  do  it,  and  if  it  isn’t 
done  the  whole  movement  may  collapse.  A  little  help 
along  these  lines  from  those  who  demanded  cleaner  pic¬ 
tures  is  now  in  order. 

“TRADE  PRACTICES — In  my  visits  with  representa¬ 
tive  exhibitors  everywhere  I  found  a  surprising  unanim¬ 
ity  of  opinion  that  the  trade  practices  of  this  business 
badly  need  some  sort  of  self -regulation  and  self-disci¬ 
pline,  that  unrestrained  and  unregulated  competition  pre¬ 
vents  the  business  from  developing  anv  way  near  its 
full  possibilities,  damages  the  small  exhibitor  and  under¬ 
mines  the  large  theatres,  and  creates  a  state  of  confusion, 
insecurity  and  ill-will  that  steadily  gets  worse. 

“The  industry  today  stands  challenged  to  regulate  and 
discipline  itself  in  commercial  matters.  If  no  such  re¬ 
sponsibility  will  be  assumed  by  the  producers  and  dis¬ 
tributors.  they  should  not  complain  of  governmental 
interference  if  the  legislatures  and  the  courts  move  in 
and  do  it  for  us. 

“LOCAL  AFFAIRS — In  the  meantime,  every  local 
exhibitor  organization  has  many  gravely  important  re¬ 
sponsibilities  to  look  after  at  home.  Starting  in  Janu¬ 
ary  most  of  the  state  legislatures  will  be  in  session. 
Organized  defense  of  the  theatres  against  discriminatory 
taxation  and  unjust  regulation  must  be  prepared  and 
undertaken  again,  a  never-ending  job  of  vital  impor¬ 
tance. 

“OLD  AGE  PENSIONS — Some  12  states  have  enacted 
old  age  pension  laws,  requiring  considerable  monev  to 
be  raised  by  taxation  to  support  the  plans.  The  Federal 
old  age  pension  act  is  a  powerful  inducement  to  every 
state  to  enact  such  a  law. 

“Almost  invariably  among  the  first  proposals  is  an 
unfair  admission  tax.  Exhibitors  are  not  opposed  to 
old  age  pension,  but  they  rightly  oppose  unjust  and 
unfair  discrimination  in  levying  taxes  to  support  such 
plans.  It  is  only  by  alert  organized  effort  on  the 
part  of  local  exhibitors  that  the  theatres  can  escape 
this  unjust  burden  of  taxation.’’ 

“HALF-BAKED.  SPITE  LAWS — Local  exhibitors  who 
have  an  actual  investment  in  this  business,  whether 
it  is  large  or  small,  w’ho  have  the  definite  responsibility 
for  the  management  of  theatres  that  are  of  importance 
to  the  community,  must  be  on  guard  against  deceptive 
and  dishonest  legislative  proposals. 

“Every  proposal  to  regulate  by  statute  or  by  gov¬ 
ernment  supervision  the  operation  of  this  business  should 
be  carefully  examined  by  the  responsible  exhibitors 
Don’t  take  anybody’s  word  for  what  it  will  do,  most  of 
these  measures  are  deliberately  misleading. 

“GIVEAWAYS  AGAIN — The  MPTOA  position  on  pre¬ 
miums,  prizes  and  giveaways  has  not  changed.  We 
believe  they  are  ultimately  injurious  to  the  business,  that 
they  represent  unrestrained  cut-throat  competition  that 
should  be  regulated  and  controlled.  We  believe  in  home 
rule  in  such  regulation. 

“Nevertheless.  we  do  not  blame  any  individual  exhibi¬ 
tor  faced  with  such  competition  or  caught  in  a  local 
W’ave  of  such  practices  for  adopting  these  policies  in 
self-defense. 

“CHANGE — Samuel  W.  Pinanski  has  been  elected 
president  of  the  Allied  Theatres  of  Massachusetts,  Tnc.. 
succeeding  the  late  George  W.  Giles,  who  wras  a  regional 
member  of  our  executive  committee  for  New  York  and 
New  England  and  a  member  of  the  MPTOA  board  of 
directors.’’ 


UNIONS 


IATSE  for  IBEW 

Whether  the  International  Allied  Theatrical 
Stage  Employees  or  the  International  Brother¬ 
hood  of  Electrical  Workers  would  be  victorious 
in  the  present  fight  between  the  unions  was  still 
an  issue  this  week 

The  IBEW  has  employes  in  studios,  in  some 
theatres.  The  IATSE  feels  that  it  should  in¬ 
clude  all  employees  who  might  be  unionized. 
Because  it  claimed  that  Paramount's  studio 
sided  with  the  IBEW  in  a  recent  coast  argu¬ 
ment,  the  IATSE  called  out  projectionists  in 
some  Illinois  houses  last  fortnight,  just  at  the 
time  when  Paramount  studio  executives,  district 
men  were  meeting  in  Chicago,  caused  several 
houses  to  close  down  for  several  hours. 

Involved  as  well  is  the  craft-union  dispute 
in  the  A.  F.  of  L.,  an  organization  matter  which 
has  already  gotten  plenty  publicity.  Recently, 
the  IATSE  was  given  authority  to  include 
front-of-the-house  workers,  maintenance  men, 
janitors,  ushers,  etc.  Maintenance  men  are  also 
claimed  by  IBEW. 

Threatened  strike  by  30,000  stagehands 
throughout  the  United  States  and  Canada,  by 
5,000  studio  employes  on  the  Pacific  Coast  was 
averted  last  week  by  an  agreement  between 
the  International  Alliance  of  Theatre  and 
Stagehands  Employes  and  leading  motion-pic¬ 
ture  producers,  companies  in  the  United  States. 

Agreement  was  reached  at  a  private  confer¬ 
ence  in  New  York  City  attended  by  union 
president  George  E.  Browne,  as  leading  spokes¬ 
man  for  the  employes,  and  John  Otterson, 
Paramount  president,  heading  the  producers’ 
committee.  The  union  demanded  complete  studio 
control  on  the  Pacific  Coast,  put  forward  other 
conditions  affecting  relations  with  the  produc¬ 
ers. 

President  Otterson  made  the  following  state¬ 
ment  : 

“After  conferences  between  managers  of  the 
theatres  and  motion-picture  representatives  and 
of  the  union,  a  settlement  of  the  entire  prob¬ 
lem  has  been  reached.  Supplementary  details 
of  the  agreement  will  be  worked  out  within  the 
next  few  days. 

That  the  final  result  of  the  conference  will 
have  an  effect  on  exhibitors  was  indicated  this 
week  as  the  trade  wondered  whether  a  general 
outbreak  of  union  trouble  still  seemed  possible. 


THE  PHILADELPHIA  EXHIBITOR 


Decl5'35 


17 


ASCAP 


ASCAP  Revolt 

Eleven  music  publishing  houses  controlled  by 
Warner  Brothers  Pictures  resigned  recently 
from  the  American  Society  of  Composers, 
Authors  and  Publishers,  dissatisfied  with  the 
total  royalties  collected  by  the  society  from 
radio  broadcasting  stations. 

The  defection  includes  firms  which  publish 
from  25  to  40  per  cent  of  the  music  played 
over  the  air,  is  the  first  serious  breach  in  the 
society’s  ranks  since  it  was  founded  21  years 
ago. 

Among  the  concerns  that  resigned  from 
membership  as  of  December  .31  are  Harms, 
Inc.,  M.  Witmark  &  Sons,  T.  B.  Harms,  Inc., 
Remick  Music  Corporation.  Resignations  were 
offered,  accepted  at  a  meeting  in  the  society’s 
headquarters. 


No  ASCAP  Cut 

Whether  the  American  Society  of  Compos¬ 
ers,  Authors  and  Producers  would  cut  its  rates 
as  the  result  of  Warner  Brothers  withdrawing 
from  the  society,  taking  with  it  a  large  part  of 
the  ASCAP  catalogue  seemed  doubtful  this 
week. 

No  indication  that  there  would  be  a  reduc¬ 
tion  in  the  seat  tax  was  apparent  as,  on  the 
surface  at  least,  ASCAP  officials  seemed  little 
perturbed  at  the  Warner  action. 


DISTRIBUTION 


Paramount  Forward 

That  Paramount  is  launching  its  greatest  pro¬ 
duction  program  since  1930  was  asserted  by 
production  managing  director  Ernst  Lubitsch 
at  the  December  1-3  Chicago  meeting  held  by 
Paramount  district  managers,  company  execu¬ 
tives. 

38  releases  between  January-August,  1936, 
have  been  outlined.  Many  are  finished,  ready 
for  release.  Others  are  being  prepared. 

Highlighting  the  group  thus  far  are  “The 
Bride  Comes  Home,”  with  Claudette  Colbert, 
Fred  MacMurray ;  “Rose  of  the  Rancho,”  with 
Gladys  Swarthout,  John  Boles ;  “Collegiate,” 
with  Jack  Oakie,  Joe  Penner,  Frances  Lang¬ 
ford;  “The  Milky  Way,”  with  Harold  Lloyd; 
“Trail  of  the  Lonesome  Pine”  (technicolor) 
with  Sylvia  Sidney,  Fred  MacMurray,  Fred 
Stone;  “Millions  in  the  Air”;  “Coronado”; 
“Her  Master’s  Voice”;  “It’s  a  Great  Life.” 

Later  come  Marlene  Dietrich-Gary  Cooper  in 
“Desire” ;  Mae  West  in  “Klondike  Lou” ;  “Give 
Us  this  Night”;  Bing  Crosby  in  “Rhythm  on 
the  Range” ;  “F  Man” ;  “3  Hours  by  Air” ; 
“Woman  Trap”;  “Preview.” 

A  gigantic  national  advertising  campaign  is 
also  planned. 

Attending  the  Chicago  meeting  were :  Presi¬ 
dent  John  E.  Otterson ;  chairman,  board, 
Adolph  Zukor ;  Ernst  Lubitsch,  Watterson 
Rothacker,  George  Bagnall,  George  Arthur, 
Chandler  Sprague  from  the  Hollywood  studio; 
Vice-president  Neil  Agnew,  Vice-president  R. 
E.  Anderson ;  eastern  production  head  Russell 
Holman ;  director  of  publicity  and  advertising 
R.  M.  Gillham ;  studio  publicity  manager 
Bill  Pine;  Eugene  Zukor,  George  Weltner,  Al¬ 
bert  Deane  representing  the  foreign  depart¬ 


ment;  advertising  manager  Alec  Moss;  pub¬ 
licity  manager  A1  Wilkie ;  ad  sales  manager 
Don  Velde;  district  sales  managers,  Canadian 
sales  manager. 


Paramount  Drive 

The  annual  sales  drive,  to  begin  December  13, 
will  this  year  last  13  weeks,  Paramount  an¬ 
nounces,  with  home  office  sales  executives, 
headed  by  sales  manager  Neil  Agnew,  in  charge. 


PRODUCTION 


GB  Borrowing 

Before  he  sailed  for  England  last  week,  GB 
board  chairman  Mark  Ostrer  announced  that 
his  company  had  entered  into  an  agreement  with 
20th  Century-Fox  for  star  interchange  on  an 
important  scale.  GB  stars  will  now  be  loaned 
to  20th  Century-Fox,  the  latter’s  players  to  GB. 

Chairman  Ostrer  also  revealed  that  other 
companies’  stars  would  also  be  loaned  to  GB 
for  pictures  to  be  made  abroad,  that  GB  will 
release  24  pictures  in  1936-1937,  “that  our  pro¬ 
gress  up  to  date  has  been  so  satisfactory  that 
it  justifies  further  expansion  in  this  market.” 


COURTS 


Contract  Defeat 

When  the  United  States  Supreme  Court,  De¬ 
cember  9,  upheld  a  decision  by  the  Minnesota 
Supreme  Court  holding  invalid  the  one-time 
“standard  exhibition  contract’’  between  distrib¬ 
utors,  exhibitors,  a  case  which  had  dragged 
for  months  finally  ended. 

Minnesota’s  courts  had  held  that  the  provis¬ 
ion  in  the  contract  for  compulsory  arbitration, 
ruled  invalid  by  the  United  States  Supreme 
Court,  outlawed  the  entire  agreement. 


FINANCIAL 


Reports 

Paramount  Pictures,  Inc. — Estimated  earn¬ 
ings  totalling  $737,791  are  reported  for  the 
third  quarter  in  1935. 


Booking  Theatres 
Everywhere 

Honest  ::  Reliable 
Conscientious 
Service 

EDWARD  SHERMAN 

VAUDEVILLE  AGENCY 

Real  Estate  Trust  Bldg. 
PHILADELPHIA 

Pennypacker  7595 

MAYFAIR  THEATRE  BLDG.,  NEW  YORK 
BR.  9-1905 


18 


Decl5'35 


THE  PHILADELPHIA  EXHIBITOR 


IN  THE  SPOTLIGHT 


Nothing  escapes  the  camera.  Those  who 
enter  the  headlines  are  here  recorded  via 
the  photographic  route. 


Jack  Goldman  Photo 

A  BIG  SURPRISE.  Lou  Davidoff, 
Stanley- Warner  district  manager,  is 
shown  cutting  a  cake  given  him  at  a 
recent  surprise  party  by  the  men  in 
his  district.  Zone  manager  Ted 
Schlanger  looks  on. 


JEP  Photo 


PROMOTED.  G.  R.  “Gar”  O’Neill 
has  been  appointed  to  fill  the 
vacancy  caused  by  the  death  of 
Walter  Eberhardt,  as  contact  be¬ 
tween  the  press  of  the  industry  and 
Electrical  Research  Products,  Inc. 
Associated  with  WE  for  the  past  six 
years,  O’Neill  is  a  film  veteran,  hav¬ 
ing  been  an  executive  with  Pathe 
for  years  before.  His  choice  has 
been  greeted  by  the  trade. 


HAPPY  NEW  YEAR.  United  Art¬ 
ists  stars  sign  this  Happy  New 
Year  message,  with  Mickey  also 
prominent. 


Jack  Goldman  Photo 

THE  WINNERS.  On  the  left  dapper  Leonard  Schlesinger,  S-W  exec,  stands  with  Dave 
Rubin,  who  received  a  $50  check  for  selling  the  largest  number  of  tickets  to  “Midsummer 
Night’s  Dream.”  On  the  right,  while  S-W  exec  Dave  Weshner  looks  on,  Hadden  Mat¬ 
thews  receives  a  silver  cup  from  zone  chief  Ted  Schlanger  for  selling  the  second  largest 
number. 


PLUGS  MONTH.  Republic  man¬ 
ager  Harry  LaVine  proudly  an¬ 
nounces  that  January  is  Republic 
month  and  that  the  exchange  is 
ready  to  set  a  new  record  for  busi¬ 
ness.  He  thanks  all  exhibitors  for 
their  co-operation  and  promises 
that  Republic  will  set  a  new  high 
during  the  coming  season.  “Give 
me  your  dates  for  January” — is  his 
keynote. 


THINKING  UP  SOMETHING  NEW. 

Paramount  publicity  manager  A1 
Wilkie  is  shot  by  the  candidcamera- 
man  as  he  thinks  of  some  more  big 
stunts  to  make  the  trade  Para- 
mount-conscious. 


HOSTESSES.  Miss  Frances  Jane 
Cantor  and  Mrs.  Frances  Goldberg 
will  be  hostesses  at  National  Penn’s 
Xmas  Party,  the  day  before  Xmas, 
with  the  party  beginning  at  12.30 
P.  M.  and  extending  onward.  Hor- 
lacher’s  and  other  spots  will  also 
have  Xmas  affairs,  it  is  expected. 


JEP  Photo 


THE  PHILADELPHIA  EXHIBITOR 


Decl5'35 


19 


CAPTAIN  BLOOD.  Warners’  swashbuckling  achievement  has  Errol  Flynn  and  Olivia  de 
Havilland  heading  the  cast. 


Roxy  Theatre,  Ashland,  capitalized  on  the 
fact  that  Ashland  High  won  the  eastern 
scholastic  conference  football  title  by 
taking  pictures  of  a  vital  game  with 
Shenandoah. 

J.  V.  Schreck,  Roxy  Theatre,  Ashland,  is  co¬ 
operating  with  the  Ashland  Kiwanis  Club 
on  a  children’s  party.  They  will  entertain 
1200  children  from  the  first  to  sixth  grades 
of  Ashland’s  schools.  Gifts  will  be  pre¬ 
sented  the  kiddies. 

At  least  one  Schuylkill  County  town  is  run¬ 
ning  Sunday  movies  although  the  motion 
was  not  submitted  to  its  residents  at  the 
general  election.  It  is  hinted  that  legal 
action  may  be  taken  to  close  up  this  the¬ 
atre  unless  the  management  voluntarily 
does  so. 

Finish  of  the  movie  recheck  on  Mt.  Carmel 
has  been  finished  and  shows  that  Sunday 
motion  pictures  are  apparently  victorious. 
Official  count  showed  the  movement  lost 
by  22  votes.  Court  thus  far  refused  to 
rule  upon  many  questionable  ballots  be¬ 
cause  no  official  protest  has  been  made. 

W.  H.  Freed,  82,  who  formerly  operated  the 
Orpheum  Theatre,  Orwigsburg,  died  De¬ 
cember  6.  it  rr  i_i 


Philadelphia  Federation 

of  Women’s  Clubs  and 

Allied  Organizations 

• 

Mrs.  Arthur  Goldsmith 

Chairman,  Motion  Pittures 

Penn  Valley,  Narberth  Narberth  3674 


Mrs.  E.  Goldberg  co-operated  with  York- 
town  Theatre,  manager  King,  district  man¬ 
ager  Lou  Davidoff,  arranged  for  a  tin  can 
matinee,  December  20,  proceeds  to  be 
given  to  charity.  In  line  with  other  tin 
can  matinees,  it  looked  as  if  it  would  be 
a  complete  success. 

Mrs.  John  Markle,  West  Chester  committee 
leader,  has  made  a  tieup  with  the  West 
Chester  “News”  whereby  she  has  a  column 
in  which  she  comments  on  pictures  re¬ 
viewed. 

Southeastern  District  Conference,  Press  and 
Publicity  was  held  in  the  Bankers  Club, 
December  6,  under  the  direction  of  Miss 
Rena  Stern,  "Record.”  Miss  Elsie  Finn  told 
of  her  experience  in  Hollywood.  The 
motion  picture  half-hour  was  devoted  to 
showing  of  “March  of  Time,”  Pathe  News, 
“A  Little  Birdie  Told  Me  So  ”,  and  a  discus¬ 
sion  between  the  difference  of  a  newsreel 
and  "March  of  Time”  by  Mrs.  Arthur 
Goldsmith  in  the  absence  of  Frank  Fielding. 

December  3  a  joint  meeting  of  the  Philadel¬ 
phia  Federation  Women’s  Clubs  and  the 
Welfare  Federation  Committee  of  Philadel¬ 
phia  was  held  to  arrange  for  a  “food  can” 
benefit  to  be  held  in  all  neighborhood  the¬ 


atres.  Seventy  club  women  chairmen  were 
present.  Mrs.  Frank  Lewis,  chairman,  Fed¬ 
eration  Committee  and  Mrs.  Goldsmith  re¬ 
port  that  results  to  date  have  been  amaz¬ 
ing.  Some  of  those  cooperating  so  far  with 
the  women  in  the  “food  can”  endeavor  are: 
Harry  Fried,  Wayne  and  Seville  Theatres; 
Marcus  Benn,  Belmont;  Fred  Leopold, 
Locust;  William  Spiegle,  Lyric;  William 
Wolf,  Park,  Highland  Park;  Raymond 
Schwartz,  Strand;  Sam  Kantor,  Ridge;  Geo. 
Lessey,  Cedar;  Herman  Elliott,  Fern  Rock; 
Sam  Felt,  Embassy;  Frank  Salasin,  Narberth 
Theatre.  Club  chairmen  who  are  devoting 
their  unceasing  efforts  to  make  this  the 
most  profitable  "food  can”  year  are:  Mrs. 
Goldberg,  Mrs.  Glassmire;  Mrs.  Cornwall; 
Miss  Yost,  Mrs.  Mueller,  Miss  Brown,  Mrs. 
Williams,  Mrs.  Schindler,  Mrs.  Todd  and 
others. 

Mrs.  Edward  Hull,  chairman,  Friday  Current 
Events  Club,  gave  a  very  interesting  talk 
on  motion  pictures  to  her  club  women, 
December  6. 

December  6  at  the  East  Pikeland  Parent 
Teachers  Association,  Mrs.  Arthur  Gold¬ 
smith  gave  a  talk  on  the  appreciation  of 
motion  pictures.  Mrs.  Robert  Parson  was 
chairman  of  the  program.  Meeting  was 
rather  informal. 

December  10,  Mrs.  Goldsmith  spoke  to  the 
assembly  of  the  William  Penn  High  School. 

Oakmont  Parent  Teachers  Association  held  its 
monthly  meeting  December  1 2  at  which 
time  Mrs.  Goldsmith  spoke  on  “Encourag¬ 
ing  Reading  Through  the  Motion  Pictures.” 

Chester  County  Federation  of  Women’s  Club 

held  a  meeting,  December  1  2,  at  Phoenix- 
ville,  Colonial  Theatre.  Mrs.  Arthur  Gold¬ 
smith  demonstrated  the  use  of  stills  in  the 
schools  and  the  character  building  film 
"Secrets  of  Success”  was  shown.  Mrs. 
Frank  Markle  is  chairman. 

Kirklyn  Women’s  Club  heard  Mrs.  Harold 
Kennard  and  Mrs.  Walter  Ash  in  a  music 


education  program  arranged  by  Mrs.  C. 
W.  Reynold.  Motion  pictures  presented 
moments  with  great  music  masters  at  the 
monthly  meeting. 

Mrs.  Goldsmith  now  has  5000  stills. 

Mrs.  Albert  E.  Burns,  a  member  of  Mrs.  Gold¬ 
smith’s  committee,  has  been  doing  excel¬ 
lent  work  in  South  Philadelphia.  She  has 
contacted  all  the  houses  on  her  territory 
and  is  arranging  for  special  tin  can  mat¬ 
inees  and  charity  performances.  The 
Broadway  Theatre  ran  a  special  show  be¬ 
fore  Thanksgiving  Day  for  the  poor,  while 
the  Plaza  tied  up  with  the  Italian  Red 
Cross  for  a  show.  In  the  latter  case,  the 
women  s  clubs  are  also  co-operating  at 
the  December  19  special  matinee. 

Byrd,  Baltimore,  Ambassador  and  Sherwood 
Theatres,  all  Forte  houses,  run  their  tin 
can  matinee  December  20. 

Mrs.  Herman  J.  Krull  and  Mrs.  William  H. 
Cornwell  report  that  the  Overbrook  The¬ 
atre,  Hamilton  Theatre  are  co-operating  in 
the  tin  can  matinee  idea. 

Mrs.  Vondersmith  reports  that  the  Harry 
Fried  Seville  and  Bryn  Mawr  Theatres  are 
co-operating  with  the  Kiwanis  Club  and 
her  group  in  a  tin  can  matinee  December 
20. 

Embassy,  Erlen,  Glenside,  Waverly  (Drexel 
Hill),  Uptown  are  some  of  the  other  the¬ 
atres  co-operating  in  the  tin  can  matinee 
drive. 

Holme  Theatre  is  another  house  co-operat¬ 
ing. 

Germantown  theatre  managers  who  co-oper¬ 
ate  with  the  clubs  on  special  showings  in 
connection  with  the  tin  can  matinees  in¬ 
clude  Sedgwick  Theatre,  December  1 8 
(manager  Secton);  Germantown  Theatre, 
December  20  (manager  Sunberg);  Rialto 
Theatre,  December  23;  Colonial  Theatre, 
(week  January  13),  manager  Klein.  Ad¬ 
mission  is  vegetables  or  fruit. 


FRISCO  WATERFRONT.  Ben  Lyon,  Helen  Twelvetrees  and  Rod  LaRocque  are  seen  in 
the  Republic  drama. 


20 


Decl5'35 


THE  PHILADELPHIA  EXHIBITOR 


THE  CAMERA  SPEAKS 


Pictures  often  tell  the  story 
better  than  the  printed  word 
.  Here  are  highlights. 


JEP  Photo 

BACK  FROM  BERMUDA.  When  the  Allied  Jersey  exhibitor  contingent  returned  from  Bermuda,  December  13,  among  those  caught 
by  THE  EXHIBITOR  candidcameraman  were  (top)  Louis  Korson,  John  Bethell,  Meyer  Adleman,  Mrs.  Adleman,  Mr.  and  Mrs.  Abe 
Rovner;  (second  row)  Norman  Lewis,  Si  Myers,  Mr.  and  Mrs.  Sidney  Samuelson,  Bill  Rovner;  (third  row)  Mr.  and  Mrs.  Lew  Rov- 
ner,  Mr.  and  Mrs.  Norman  Lewis,  the  sign  welcoming  the  voyagers  on  the  pier.  The  group  sailed  with  a  few  other  localites  and 
New  Jersey  and  New  York  film  men  a  week  before. 


VARIETY  CLUB  LEADERS.  Here 
are  assembled  the  canvassmen  and 
newly  elected  officers  of  Variety 
Club,  Tent  No.  13.  Top,  left  to 
right,  Leonard  Schlesinger,  Jack 
Beresin,  Joe  Engel,  retiring  Chief 
Barker  Earle  Sweigert,  Dave  Wesh- 
ner,  Jay  Emanuel,  “fixer”  Frank 
Fogel,  treasurer  Ben  Amsterdam, 
first  assistant  chief  barker  Ted 
Schlanger,  Chief  Barker  James  P. 
Clark,  second  assistant  chief  barker 
“Doc”  Leon  Levy,  secretary  Jack 
Greenberg. 


tr  o 


TO  BOOK  REPUBLIC 


) 

That  meant  war  to  this  two- 
fisted  rough-neck  of  the  city's 
gas-house  district.  He  started 
out  to  clean  up  the  place 
but  went  haywire  on  the  way. 

His  wife  saw  him  through  to 
the  governor's  mansion  — and 
then  took  a  run-out  powder. 


HELEN 

ROD 


TWELVETREES 
LA  ROCQUE 


Directed  by 

ARTHUR  LUBIN 

Supervised  by 

ROBERT  E.  WELSH 

Story  and  Screen  Play  by 

NORMAN  HOUSTON 


A  REPUBLIC  PICTURE 


THE  DEVIL-DOGS  OF  l 


amir 

ROBERT  1 


D I 


SM  U 
SHOWM 

ContactYour  £  i 


W  miGHTY  WEEKS 

H  JOm  OF  THRILLS 'CHILLS  *  SEflSATIOITS 


REPUBLIC  FILMKi 
1236  Vine  Street 


‘mJL> 

PRESENTS 


LAND 


Decl5'35  pg.  23 


SEA  AND  AIR 


W\N 


VV 


s 


K 


ITH 

iHERFORD 

HARWICH 

LEWIS 
tOBARDS 
POTE  L 
M ALLEY 

SCHMOND 
LEXANDER 
FRAZER 
LENDON 
3EICHER 
ID  REED 
INDON 
\GNER 


I 


>//' 


VRT 

EN  .  .  . 

changes  Now! 

CORPORATION 

K 

Philadelphia 


UnDERUIRITTEIl  W 

as  sure-fire  EmrERTAinmEnr  uJKm 


24 


Decl5'35 


THE  PHILADELPHIA  EXHIBITOR 


Clem  Rizzo,  who  says  business  is  picking  up, 
denies  installing  an  egg  laying  department. 
He  says  that  he  only  buys  eggs,  doesn't  sell 
them. 

Joe  Morrow,  the  Metroite,  also  thinks  busi¬ 
ness  is  picking  up. 

Bill  Mansell,  Warner  Brothers  manager,  won’t 
fly.  always  takes  the  train. 

First  two  to  spot  the  only  error  in  THE 
EXHIBITOR  1936  booking  calendar,  were 
Earle  Sweigert,  Paramount  manager,  and 
Lou  Goldsmith,  Boyd  associate.  They  both 
wrote  in  to  say  that  Passover  is  on  April 
7  not  March  2  7.  This  publication's  bibli¬ 
cal  department  stands  corrected.  For  first 
spotting  the  mistake,  the  two  informers 
are  given  two  tickets  to  the  193  5  Army- 
Navy  game  on  the  50-yard  line. 

Father  of  George  Kline  died  recently.  The 
deceased,  George  Kline,  was  72,  left  be¬ 
sides  his  wife  and  son  George,  Vernon 
Kline,  Lee  Kline,  both  theatre  managers, 
and  a  daughter,  Mrs.  George  W.  Benna- 
thum.  A  resident  of  Pottstown,  he  was 
buried  in  Bird'sboro,  in  the  family  plot. 
Three  years  ago  the  deceased  and  his  wife 
celebrated  their  50th  wedding  anniversary. 
The  trade  extends  its  condolences  to  the 
family. 

Miss  Etta  Segall,  former  FD  bookeress  here, 
wants  to  thank  all  her  friends  for  their 
kindness  to  her  at  all  times.  She  wishes 
everyone  in  the  industry  a  Merry  Xmas 
and  a  Happy  New  Year. 

Everyone  hopes  that  Joe  Leon,  Universal 
salesman,  will  be  out  of  the  hospital  by 
the  time  this  is  read. 

Jack  Engel,  Universal,  is  going  to  the  West 
Indies  alone.  At  any  rate,  he  is  startin'’ 
alone,  Sam  Diamond  having  been  delayed. 

Murray  Beier,  Preferred,  announces  that  Tim 
McCoy’s  newest  western,  soon  to  be  in  the 
house,  is  just  completed  and  is  better  than 
the  first  two,  which  were  tops.  Murray 
also  says  that  he  is  lining  up  special  paper 
on  “Manhattan  Butterfly”,  which  will  have 
new  exploitation  angles  for  showmen  of 
this  territory.  “Suicide  Squad,”  with 
Ricardo  Cortez  and  Norman  Foster,  was 
recently  completed  and  will  be  in  soon.  So 
will  the  sixth  Bill  Cody,  "Lawless  Border." 

Iz  Rappaport,  the  Baltimore  showman  and 
former  Philadelphian,  is  going  to  Cali¬ 
fornia  by  boat,  back  by  train,  making  a 
6  weeks’  trip  of  it. 

York’s  prominent  citizen  Lou  Appel  sent 
down  Mike  Landow,  formerly  with  Univer¬ 
sal  but  now  a  pot  king,  to  bring  a  personal 
invitation  to  all  his  motion  picture  friends 
to  pay  him  a  visit  at  his  York  estate.  Sink¬ 
ing  Spring  is  the  name  and  it  is  a  4  7  6  acre 
affair  with  private  swimming  pool,  26- 
room  house,  etc.  Film  folks  are  welcome 
at  any  time. 

John  Sloan,  head  Columbia  shipper,  and  with 
the  company  for  many  years,  from  its  first 
inception,  and  Miss  Marie  McAleese, 
cashier  at  Sam  Hyman’s  Cameo  Theatre, 
were  married  this  week.  They  spent  the 
honeymoon  in  Atlantic  City  and  New 
York. 

Howard  Smith,  Twentieth  Century-Fox  is 
building  a  railroad  system  for  his  child  to 
play  with  holiday  times.  But  Howard 
hasn’t  given  the  child  a  chance  to  play 
with  it  yet. 


LOCAL  RELEASE  DATES 

PARAMOUNT 

Nevada,  December  5-7. 

Millions  In  the  Air,  December  11-17;  Bar 
20  Rides  Again,  December  13-16;  Coronado, 
December  17-19. 

20th  CENTURY-FOX 

The  Man  Who  Broke  the  Bank  at  Monte 
Carlo  (20th  Century),  November  22;  Navy 
Wife,  November  26;  Show  Them  No  Mercy 
(20th  Century);  Your  Uncle  Dudley,  Decem¬ 
ber  17;  The  Littlest  Rebel,  December  20. 

COLUMBIA 

Heir  to  Trouble,  December  20;  Escape 
from  Devil’s  Island,  December  12;  Crime  and 
Punishment,  December  7 ;  The  Case  of  the 
Missing  Man,  December  2-4. 

WARNERS 

Stars  Over  Broadway,  December  6. 

METRO 

Whipsaw,  December  13;  Kind  Lady,  De¬ 
cember  18. 


Miss  McMahon,  Paramount  office,  won’t  look 
at  two  features  in  the  projection  room, 
says  it  would  be  double  featuring. 

Maybelle  Bond,  Paramount,  is  in  the  Ameri¬ 
can  Legion,  not  the  Women’s  Auxiliary. 
Past  Commander  of  her  post,  she  also  is 
foremost  in  the  National  Yeomen. 

Bank  Night  is  making  headway  upstate.  The 
Comerford  West  Side  Theatre,  Scranton, 
is  reporting  business  picking  up  with  it. 

Sam  Gross  is  troubled  with  a  boil  on  his  nose, 
expects  to  forget  it  when  he  sees  Fox’s 
"The  Littlest  Rebel." 

FD’s  dynamic  Sam  Rosen  sold  1  1  contracts 
in  one  day,  created  a  record  by  having 
some  signed  by  exhibitors  in  blank  (a 
mark  of  confidence  in  FD  product). 

Harry  Bodkin,  UA  manager,  no  longer 
spades,  is  instead  studying  civil  engineer¬ 
ing  which  has  no  weather  problems. 

“Dance  Band”  has  been  booked  by  FD  into 
the  Hollywood,  Pottsville;  Capitol,  Shamo- 
kin ;  Lyric,  Shenandoah;  Jackson,  Lebanon. 
"Mimi"  has  been  booked  into  the  Criterion, 
Bridgeton;  Colonial,  Bethlehem;  Lyric, 
Shenandoah;  Strand,  Easton;  Broadway, 
Camden,  and  other  spots. 

“Man  of  Iron”  is  what  they  are  now  calling 
Bill  Mansell,  Wa  rner  manager. 

When  a  film  man  asked  Universal’s  Jimmy 
Grainger  what  he  thought  of  score  charges, 
this  week,  J.  R.  said:  “I’m  against  score 
charges  because  I  can’t  get  it.  If  1  could 

get  it,  I’d  be  for  it."  (Ed.  Note: - Figure 

that  out.) 

Republic  exchange  executive  Herman  Gluck- 

man  was  a  visitor  in  town  last  week  with 
branch  manager  Harry  LaVine,  who  went 
back  to  New  York  with  him  for  further 
business  conferences.  The  two  completed 
plans  for  a  gala  Republic  month  in  Janu¬ 
ary. 

Lew  Blaustein  has  an  anecdote  about  "Peter 
Ibbetson."  Ask  the  National  Screen  Serv¬ 
ice  representative  about  it. 

Bill  Clark  is  now  president  of  the  Philadel¬ 
phia  Chapter  of  the  Pennsylvania  Motor 
Truck  Association. 

Oscar  Neufeld  has  now  joined  First  Division 
as  special  sales  representative.  His  many 
friends  will  be  glad  to  hear  it.  He 
invites  them  to  drop  in  and  see  him. 

Bill  Humphries,  Fox  salesman,  was  in  a 
smashup  with  his  family. 

The  entire  Republic  sales  force,  with  Janu¬ 
ary  as  Republic  month,  is  set  to  create 
new  records  for  that  period.  With  almost 


20  pictures  ready  for  dating  in  the  house 
on  the  new  Republic  lineup,  including 
westerns,  manager  Harry  LaVine  says  the 
exchange  can  take  care  of  all  demands. 
Salesmen  Bill  Harrer,  Mike  Levinson,  O. 
B.  Derr,  booker  Bill  Porter  and  everyone  in 
the  office  is  ready  to  give  the  utmost  co¬ 
operation. 

Masterpiece’s  bundle  of  joy,  Ben  Harris,  says 
he  has  been  deluged  with  dates  on  the 
Johnny  Mack  Brown  westerns,  and  that 
"St.  Louis  Woman  will  create  new 
records. 

Nooky  Beckett,  at  that  popular  cigar  store, 
says  that  he  has  been  deluged  with  Xmas 
business  but  can  still  stand  some  more. 

John  Golder,  Hollywood,  hopped  to  New 
York  on  business.  He  reports  swell  suc¬ 
cess  with  the  grownup  Our  Gang  series, 
including  “Social  Error”  and  others. 
“Secrets  of  Paris,”  with  Wendy  Barrie,  is 
a  special  attraction. 

George  P.  Aarons,  MPTO  counsel,  addresses 
the  Lions  Club  in  Bridgeton,  N.  J.,  De¬ 
cember  26,  at  the  request  of  exhibitor 
Lew  Linker.  He  will  speak  on  “Your  Com¬ 
munity  and  the  Movies.” 

Ben  Kassoy,  Quality  Premium’s  rising  execu¬ 
tive,  reports  that  his  baby  now  says,  "Bah, 
Bah,  have  you  - ”,  It  is  expected  to  com¬ 

plete  the  sentence  any  day  now. 

Miss  Etta  Segall,  FD,  will  be  in  the  local 
exchange  each  Monday  and  Tuesday  to  see 
exhibitors  personally.  She  asks  everyone 
to  drop  in. 

Sam  Rosen,  FD,  proudly  announces  that 
"Dance  Band”  gets  its  first  run  here  at  the 
S-W  Earle,  a  book  ing  which  is  the  second 
for  FD  within  a  month’s  time.  This,  the 
FD  manager  asserts  indicates  how  strong 
the  FD  product  is  this  year,  with  first  runs 
clicking  all  the  way  down  the  line.  In 
addition,  Comerford  circuit  has  given  "Hei 
Tiki"  solid  time  around  the  houses,  a  cir¬ 
cuit  deal  that  follows  the  strong  bookings 
from  Stanley- Warner.  Optimistic  over  the 
new  season,  he  says  that  full  speed  ahead 
is  the  slogan. 

Frank  Fielding,  RKO,  has  been  touring  the 
country  in  the  interests  of  his  company, 
making  direct  contacts  with  women’s 
clubs  and  school  groups  on  certain  pic¬ 
tures.  He  has  been  distributing  special 
booklets  gotten  out  as  study  guides  for  the 
shows  and  has  been  doing  good  work. 

A1  Lichtman,  Felix  Feist,  William  F.  Rodg¬ 
ers,  Metro  home  office,  hopped  over  to 
town  and  went  with  Metro  manager  Bob 
Lynch  and  sales  manager  S.  E.  Applegate 
to  the  Stanley-Warner  home  office  for  a 
conference. 

UA’s  Arthur  W.  Kelly  and  Harry  Gold  also 
came  to  town  and  visited  S-W  on  business. 

RKO  Manager  Frank  McNamee  arranged  a 
showing  of  "1  Dream  Too  Much,"  last 
week  for  author-critic  Elsie  Finn,  “The 
Record, ”  at  which  time  all  local  scriveners 
attended. 


CLEM'S  Independent 

THEATRE  SUPPLY  HOUSE 

1224  Vine  Street  .  .  Philadelphia 


•We  thank  our  friends 
for  our  most  success¬ 
ful  season  .  .  .  and 
wish  them  a 

yiletuj  (^htLitinu.%  ! 


THE  PHILADELPHIA  EXHIBITOR 


Decl5'35 


25 


President  Joseph  A.  DeFiore,  IMPTO  of  Dela¬ 
ware  and  Eastern  Shore  of  Maryland  has 
received  a  letter  from  George  Schwartz, 
Dover,  suggesting  that  the  call  for  a  gen¬ 
eral  revival  meeting  of  the  association  be 
delayed  until  after  the  coming  holidays. 

John  Smith,  Aldine  manager,  Wilmington, 
advanced  a  very  plausible  reason  for  the 
“under-expectations”  business  in  advance 
of  the  regular  Christmas  shopping  season, 
which  Everett  Callow,  district  manager, 
acquiesed  in.  Both  felt  that  people  hav¬ 
ing  more  money  this  year  than  usual  ar  - 
shopping  earlier,  expecting  to  get  it  over 
before  that  usual  hurly  burly  week  right 
before  the  holidays.  Both  Smith  and 
Callow,  and  Lew  Black,  Arcadia  manager, 
felt  that  the  week  before  Christmas  would 
be  better  than  usual  for  the  theatre  men 

All  Wilmington  houses  were  putting  up  their 
Christmas  decorations. 

John  Craig,  former  doorman,  Aldine,  a  very 
likeable  service  man,  succumbed  to  in¬ 
juries  he  suffered  in  Finland  after  leaving 
the  Warner  Bros,  force  and  shipping  on  a 
freighter.  Warner  employes  sent  flowers 
to  the  funeral. 

Wilmington  is  without  a  resident  member  of 
the  board  of  governors  of  the  Warner  Club 
now,  and  is  being  served  by  Mildred 
Dougherty,  a  cashier. 

Carter  Barron  and  Mrs.  Barron,  divisional 
manager,  Loew’s,  stopped  in  Wilmington 
recently,  calling  on  Roscoe  Drissol,  man¬ 
ager,  Loew’s  Parkway.  Latter  also  had 
his  parents,  Mr.  and  Mrs.  Roger  S.  Drissoll, 
visit  him  for  the  week  end  recently. 

I  have  been  dodging  W.  R.  McClintock, 
assistant  manager,  Arcadia,  since  1  learned 
there  is  still  some  debate  as  to  who  sold 
the  most  tickets  for  “Midsummer  Night's 
Dream."  I  was  informed  that  Edman 
Devenney,  assistant  at  the  Aldine  was 
slated  for  the  week’s  vacation. 

John  Smith  did  a  lot  of  promotion  work  for 
"Stars  Over  Broadway.” 

Roscoe  Drissoll,  Loew’s  Parkway,  had  nearly 
a  sell  out  for  the  midnight  opening  of  the 
Marx  Brothers. 

A.  J.  Vanni,  regional  manager,  Warners, 
was  in  town. 

Ben  Schindler,  manager,  Avenue,  enter¬ 
tained  his  force  of  1  5  employes  to  a  turkey 
dinner. 


TICKETS 

ARE  MONEY’ 


Don't  take  a  chance  on  losses' 
—  through  resale  and  misap-j 
propriation.  Keep  your  tickets; 
under  lock  and  key  in  a  modern- 
GOLD  SEAL  or  MODEL  "H".! 


GENERAL  REGISTER 
CORPORATION 

1540  Broadway,  New  York,  N.  Y. 


Leonard  Howard,  assistant  manager,  Queen, 
has  been  busy  supervising  the  painting  of 
rest  rooms. 

End  of  the  series  of  amateur  night  broad¬ 
casts  from  the  Queen  Theatre  stage  was 
marked  by  the  passing  out  of  doughnuts 
to  each  patron  by  employes  of  the  baking 
company,  sponsors.  “Art”  Cohn,  man¬ 
ager,  took  his  across  the  street  and  ate  it 
with  a  cup  of  chocolate,  he  of  the  “deli¬ 
cate  stomach." 

“Art”  Cohn  says  THE  EXHIBITOR’S  new 
calendar  was  just  what  he  was  looking  for; 
one  of  those  kind  you  don't  have  to  worry 
about  pulling  the  months  off  every  thirty 
days  or  so,  and  always  right  there  to  refer 
to  or  make  notation  on  any  date  far  in 
advance  or  passed. 

Proposed  agreement  between  U.  S.  Senator 
Daniel  O.  Hastings  of  Delaware,  as  re¬ 
ceiver  for  General  Theatres,  Inc.,  and  All 


Continent  Corporation,  William  Fox  and 
Eva  Fox  has  been  approved  by  Chancellor 
Wolcott,  in  the  Court  of  Chancery,  Wil¬ 
mington,  with  the  reduction  of  All  Conti¬ 
nent’s  claim  for  $2,300,000  to  $600,000. 

Local  473,  IATSE,  Wilmington,  were  pre¬ 
paring  to  re-elect  officers  latter  part  of  the 
month.  Nominations  were:  president, 
Philip  Jones;  vice-president,  Leon  A.  Me- 
Carins;  secretary,  Albert  E.  Williams; 
financial  secretary,  Edward  T.  Veasey; 
business  manager,  Walter  V.  Scott,  Sr.; 
sergeant-at-arms,  George  Joseph. 

Members  of  the  Kennett  Square  New  Century 
Club  educational  committee  met  at  the 
home  of  Mrs.  Raymond  Schloanstine,  Ken¬ 
nett  Square,  to  prepare  a  movie  guide  for 
parents  and  children  to  be  posted  in  the 
library,  at  the  Century  Club  and  the 
school. 

— ' T.  C.  W. 


n  Turkeys  or  in 
Theatre  Chairs 

•  •  •  Fine  Feathers 
Make  Fine  Birds • 


WM.  GOLDMAN’S  56th  STREET  THEATRE.  PHILADELPHIA 


The  interior  of  this  Philadelphia  theatre 
is  an  outstanding  example  of  the  pleasing 
effect  of  a  good  chair  installation.  Con¬ 
forming  to  the  straight  lines  of  the  deco¬ 
rative  scheme  they  are  bright  enough  and 
colorful  enough  in  their  harlequin  uphol¬ 
stery  to  contribute  to  the  ornamentation 
rather  than,  in  numerous  cases,  detract 
from  it. 

More  important  still  is  the  fact  that  under 
their  “fine  feathers”  are  sturdy,  well 
engineered  and  well  constructed  essen¬ 
tials.  Like  most  fine  chair  installations, 
they  are,  of  course,  Built  By  Irwin  ! 


The  Most  Economical  Renovation  You  Can  Buy  • 

IRWIN  THEATRE  CHAIRS 

•  Pleasing  Both  Your  Patron's  Back  and  Your  Patron’s  Eye! 


Irwin  Construction  is  Old  in  experience,  in  conservative  business  practice,  in 
honest  representation,  in  care  of  manufacturing,  in  quality  and  in  guarantees 
— but  in  new  ideas,  new  decorative  effects  and  new  lines  they  are  As  Modem 
As  Tomorrow! 

Manufactured  by  —  IRWIN  SEATING  COMPANY — Grand  Rapids,  Michigan 

SOLD  AND  SERVICED  BY  NATIONAL  THEATRE  SUPPLY  COMPANY 


26 


Decl5'35 


THE  PHILADELPHIA  EXHIBITOR 


State  Theatre,  Allentown,  reopens  with  a 
subsequent  run  policy. 

Patchen  Jones,  the  ERP1  executive,  received 
a  special  button  which  means  he  has  been 
with  Western  Electric  35  years. 

Eddie  Sherman,  the  well  known  vaudeville 
agent,  recently  received  an  inquiry  from 
Siam  relative  to  booking  some  acts. 

Fred  Knight  Lee,  Keystone,  Williamsport, 
manager,  was  married  recently,  says  there 
is  nothing  like  it. 

Eddie  Sherman,  the  well  known  vaudeville 
agent,  recently  received  an  inquiry  from 
New  Zealand  relative  to  booking  some 
acts. 

Lester  Schwartz  is  now  at  the  S-W  Stanton, 
replacing  Bill  Huffman  who  moved  up  to 
the  Oxford  to  manage. 

Walt  Woodward,  ERPl’s  traveling  bundle  of 
joy,  writes  from  Florida,  where  he  was  on 
business  with  his  wife,  that  the  fountain 
of  youth  is  overflowing.  He’s  due  back 
here  December  20,  and  intends  to  bring 
some  cold  weather  with  him. 

Vincent  A.  Reckefus  is  supervisor  for  the 
Philadelphia  district  in  the  impending 
Federal  census  of  business  and  industry. 
For  13  years  he  was  associated  in  exhibi¬ 
tion. 

Many  industry  leaders  came  to  town  for  the 
Army-Navy  game.  WCAU’s  Dr.  Levy  had 
open  house  at  the  Warwick,  with  RKO’s 
Merlin  Aylesworth,  Harry  M.  Warner, 
Stanley-Warner  execs  and  other  chieftains 
all  present.  Plenty  prominent  film  men 
were  in  town. 

At  the  party,  at  which  175  attended,  indus¬ 
try  executives  were  in  the  majority.  Jules 
Levy,  Major  Albert  Warner,  many  others 
also  attended.  Next  year,  Doc  Levy  ex¬ 
pects  to  have  300. 


THE  ORIGINAL  FOOL-PROOF 

BOX-OFFICE  BUILDER 

A  PROVEN  SUCCESS  FOR  OVER 
FOUR  HUNDRED  THEATRES 

- • - 

FOR  PROFITS  —  PLA  Y 

LUCKY 

THE  GUARANTEED  BOX  OFFICE  TONIC 
SIMPLE  TO  PLAY  AND  OPERATE 
YOU  CAN  "SHUFFLE"  IF  YOU  LIKE 

- • - 

WIRE !  WRITE!  RHONE! 

OUR  NEW  ADDRESS 

12JI5  VINE  STREET 

FRANK  HAMERMAN,  Mgr. 

PHONE  LOCUST  2412 


GIFTS  FOR  ALL  GAMES— FROM 
FACTORY  TO  YOU— LESS  THAN 
WHOLESALE  PRICES 

HORROW  NOVELTY  CO. 

1319  VINE  STREET 


The  trade  was  sorry  to  hear  that  the  father 
of  Herman  Wittman,  Earle  Theatre  man¬ 
ager,  had  died. 

Lou  Berman’s  Nixon’s  Grand  Opera  House 
closed  until  Xmas,  it  was  believed.  The 
house  may  open  at  that  time. 

Joseph  Conway  and  Mrs.  Conway  have  re¬ 
turned  from  a  trip  to  New  York  State  and 
New  York  City. 

Charlie  Goldfine,  Falls  Theatre,  has  given 
6  O/2  tons  of  coal  to  the  needy  in  his 
locality.  Charlie  now  goes  in  for  hunt¬ 
ing,  bought  a  new  gun,  is  quite  quick  on 
the  trigger. 

It’s  a  boy,  David  Henry,  at  the  Harry  Mur¬ 
docks.  The  “Evening  Ledger"  scribe  and 
wife  now  have  two  children,  the  first  9. 
The  baby  weighs  7  Lj  and  loo  ks  a  little 
like  Dickie  Moore,  according  to  the  critic. 

A  truck  skidded,  smashed  into  the  Grand 
Theatre  in  the  early  morning.  The  driver 
was  killed. 

All  motion  picture  theatre  operators  must 
apply  for  new  licenses  on  or  before  De¬ 
cember  31.  Last  May  Council  passed  a 
new  ordinance  which  now  goes  into  effect. 

Americo  A.  Tomei  is  the  new  president  of 
Local  77,  Musicians  Union.  He  defeated 
present  president  Romeo  Celia.  Vice- 
president  is  George  Greenhalgh;  secretary, 
Rex  Riccari;  assistant  secretary,  Charles 
Saxton;  treasurer,  Joseph  Bossle,  Jr.;  ser¬ 
geant  at  arms,  Michael  Stassieri;  counsel¬ 
lor,  Oscar  Noldawer ;  Jack  Pomerantz  and 
Elmer  Ziegler  members  of  the  executive 
committee  with  the  officers.  New  group 
takes  power  January  7. 


Fifteen  Years  Ago  in  Philadelphia 


James  Mulhern,  former  manager,  Fifty-sec¬ 
ond  Street  Theatre,  appealed  from  magis¬ 
trate  Hogg’s  fine  of  $25  and  costs  on 
an  alleged  charge  of  interfering  with  Frank 
P.  Brennan,  censor  board  employe,  in  per¬ 
formance  of  duties. 


m 

ATLANTIC  CITY 

_ £ _ IL 

Ventnor,  under  direction  of  manager  Mort 
Lewis,  Jr.,  and  Hy  Walters,  is  out  to  cop 
another  prize  with  elaborate  Christmas 
decorations,  both  inside  and  out. 

Colonial  is  turning  them  away  on  Monday 
nights  with  its  direct  broadcasting  of 
WPG's  Talent  Quest  with  Gus  Edwards 
acting  as  m.c.  Over  400  ’’turnaways" 
reported  at  the  first  broadcast. 

Herb  Copelan’s  champ  wire-haired  proved 
true  to  the  fighting  tradition  of  the  “Fight¬ 
ing  Copelans”  when  he  celebrated  his  first 
birthday  recently  by  tearing  the  ears  off 
a  spitz. 

Sid  Blumenstock  lately  returned  from  a  short 
vacation. 

Charlie  Costello,  assistant  manager,  Stanley, 
has  returned  to  his  post  after  a  two 
months’  siege  in  the  hospital. 

Nate  Cohen,  who  joined  the  Wielland-Lewis 
staff  a  couple  of  weeks  ago  as  publicity 
director  and  manager  of  the  Strand,  slip¬ 
ped  off  quietly  last  week  and  returned  with 
a  bride.  Marriage  took  place  in  Phila¬ 
delphia,  the  bride  being  formerly  Miss 
Tessie  Freeman,  of  that  city,  but  a  former 


Atlantic  City  girl,  the  niece  of  Joe  Dolin- 
sky,  who  built  the  Hollywood  Theatre. 
Harvey  Anderson,  Apollo  manager  and  John 
Siegfried,  who  puts  the  artistic  touches  on 
the  fronts  of  the  Apollo  and  allied  houses, 
left  last  week  for  New  York  to  dig  up  the 
latest  wrinkles  in  lobby  decoration. 

Harry  C.  Volk,  publicity  manager,  Steel  Pier, 
and  Mrs.  Volk,  are  spending  the  winter  in 
Miami. 

— H.  P.  D. 

SERVING  theatre  needs  with 
a  knowledge  of  theatre 
business. 

Jk  SSISTING  theatre  owners  with 
a  staff  of  trained  clerks  and 
#  %  office  files.  No  missouts. 

FREEING  theatre  owners  of  the 
worry  that  they  may  have 
forgotten  part  of  their  show. 

EFFICIENTLY  operating  the  larg¬ 
est  film  delivery  service  in 
the  world. 

Taking  care  of  every 

possible  need  in  the  delivery 
of  film. 

Yielding  the  epitome  of 

safety,  service  and  effici¬ 
ency  at  a  minimum  cost. 

ORLACHEn 

Delivery  Service 

Inc. 

PHILADELPHIA  NEW  YORK 

1228  Vine  St.  518  W.  48th  St. 

BALTIMORE  WASHINGTON 

206  N.  Bond  St.  1031  Third  St.  N.W. 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


Another  Horlacher  Service 

LARRY  DAILY,  Notary  Public 

The  only  one  on  Vine  Street  .  .  At 
your  service  any  time  during 
business  hours. 


TI1ALIIEIMER  t  WEITZ 

llll  ARCUITECTS'"TUt  ATRES 


IO  SOUTH  IfiTU  STREET 


THE  PHILADELPHIA  EXHIBITOR 


Decl5'35 


27 


THE  CLUB  has  been  very  active  these  days 
what  with  preparations  for  the  January  1  2 
affair  and  the  pre-Xmas  charity  work. 

OSCAR  NEUFELD  has  resigned  as  club 
manager  to  take  up  duties  with  First  Division. 
His  successor  will  soon  be  appointed. 

THE  CLUB  held  the  resignation  for  two 
weeks  before  finally  accepting  it,  admitting 
that  his  place  would  be  hard  to  fill. 

THE  FIRST  MEETING  of  the  canvassmen, 
to  elect  1936  officers,  was  postponed  because 
of  the  death  of  barker  M.  B.  Comerford. 


Ask  Questions 

Our  Sales  Promotion 
Department  can  help 
you  as  It  has  helped 
others:- 

EXHIBITOR  No.  1— 

We  recommended  the  in¬ 
stallation  of  one  additional 
machine  and  his  sales  in¬ 
creased  . 46% 

EXHIBITOR  No.  2— 

We  recommended  a  dif¬ 
ferent  spot  for  candy  ma¬ 
chine  and  his  sales  in¬ 
creased  . 35% 

EXHIBITOR  No.  3— 

We  recommended  chang¬ 
ing  lights  from  1 5W 
tinted,  to  25W  white,  and 
his  sales  increased . 37% 

IT  PAYS  TO  ASK  QUESTIONS 

See  next  issue  for  other 
ideas  used  by  successful 
showmen. 


BERLO 

VENDING 

COMPANY 

1518  N.  Broad  St.,  Phila. 
POPLAR  6011 

Or  GEO.  P.  AARONS 

301  N.  13th  Street  LOCust  4245 


BARKER  DOC  LEVY  went  to  Jefferson 
Hospital  for  an  operation.  He  is  doing  as 
nicely  as  can  be  expected. 


Astor  and  Loew’s  showed  motion  pictures  of 
the  huge  Socialist  victory  parade.  Social¬ 
ists  and  theatre  men  cooperated  in  the 
campaign,  the  former  giving  solid  support 
to  the  Sunday  legal  film  show  movement 

Diamond  Theatre,  Birdsboro,  was  the  first  to 
show  the  "Reading  Times’"  Santa  Claus- 
North  Pole  film. 

A  number  of  first  run  Reading  theatres  are 
placing  considerable  commercial  advertis¬ 
ing  on  their  screens. 

“Bingo,”  with  baskets  of  groceries  as  prizes, 
appeared  in  city  and  rural  halls. 

Rajah,  damaged  by  fire,  is  still  closed  be¬ 
cause  of  delay  in  appraising  losses  and 
starting  repairs.  Sound  and  other  equip¬ 
ment  were  not  damaged,  Rajah  Temple, 
owners,  officials  say. 

— T.  R.  H. 


William  S.  McKay,  Jr.,  was  elected  president 
Harrisburg  Local  No.  98,  IATSE,  for  the 
ninth  consecutive  term  at  its  annual  elec¬ 
tion  of  officers,  Flarrisburg,  December  I. 

“Merry  Xmas — Check  your  parcels”  ap¬ 
peared  last  week  on  a  large  sign  over  a 
booth  constructed  in  the  Colonial.  Mrs. 
Rose  Handshaw,  usher,  is  again  in  charge 
of  the  booth. 

Mi  ss  Thelma  Miller,  cashier,  Loew’s  Regent 
Theatre,  returned  to  her  duties  after  a 
week’s  illness.  During  her  absence  her 
place  was  occupied  by  Mrs.  Elizabeth 
Aungst. 

Even  a  city  peanut  vendor  was  pressed  into 
service  by  manager  Sam  Gilman,  Loew’s 
Regent,  to  advertise  “A  Night  at  the 
Opera.” 

Reports  are  being  received  here  that  Milan 
Todorov  (Ballyhoo  Nick)  is  doing  good 
work  at  the  Colonial,  Allentown. 

THEATRE  DESIGN 

Remodeling  »  Building 

DAVID  SUPOWITZ 

REGISTERED  ARCHITECT 
246  S.  15th  St.  Philadelphia 

Pennypacker  2291 


Edgar  Wallach  has  been  working  for  UA  in 
Harrisburg  and  Reading  on  "Splendor.” 

A  benefit  movie  at  the  Strand  Theatre,  Steel- 
ton,  was  sponsored  by  the  West  Side  Fire 
Company,  Steelton. 

A  giant  Xmas  tree  atop  the  marquee  at  the 
State  Theatre,  Harrisburg,  and  smaller 
trees  in  the  lobby,  all  trimmed  with  colored 
lights  and  balls,  were  erected  by  manager 
Johnny  Rogers. 

Its  annual  Thanksgiving  charity  perform¬ 
ance  was  held  November  28  by  the  Em¬ 
bassy  Theatre,  Lewistown.  Children  were 
admitted  to  a  special  show  arranged  for 
them  by  b  ringing  a  potato,  an  egg  or  some 
other  small  contribution  of  foodstuff  to 
the  theatre.  Manager  Harold  Cohen  turned 
the  food  contributions  over  to  the  Lewis- 
town  Salvation  Army. 

— C.  W.  B. 


YES,  SIR:- 

Winter  will  soon  be  with  us 
again. 

When  the  temperature  goes 
down  to  zero  and  stays  there — 

When  the  snow  makes  roads 
almost  impassable  —  that  is 
when  a  good  messenger  serv¬ 
ice  proves  its  worth. 

New  Jersey  Messenger  Serv¬ 
ice  has  proven  it  is  100%  ef¬ 
ficient  through  many  winters. 

It  will  do  so  again  this  year. 

Come  what  may — be  it  snow, 
rain,  sleet  or  floods — We  will 
still  hold  the  record  of 

NEVER  A  MISSOUT 
ALWAYS  ON  TIME 


NEW  JERSEY 

MESSENGER  SERVICE 

250  N.  Juniper  St.  Myer  Adleman 
PHILADELPHIA  Prop. 

Spr.  9355  Loc.  87S7  Raca  9444 

MEMBER  NATIONAL  FILM  CARRIERS,  INC. 


28 


Decl5'35 


THE  PHILADELPHIA  EXHIBITOR 


READY 

REFERENCE 

EACH  COMPANY  LISTED  IS  AN 
AUTHORITY  IN  ITS  FIELD  AND 
IS  RELIABLE  AND  TRUSTWORTHY 


ACCOUNTANT  (Theatre  Spec.) 

Edwin  R.  Harris 

CERTIFIED  PUBLIC  ACCOUNTANT 

Denckla  Bldg.,  Philadelphia 

Specializing  in  Theatre  Bookkeeping.  Profit  and  Loss 
Statements  and  State  and  Federal  Tax  Returns 
for  more  than  19  years 

THE  SMALL  MONTHLY  SUM  WILL  SURPRISE  YOU 


AIR  CONDITIONING 

^^fPHOON 


Ta'R  c 


COOLING 

VENTILATING 

HEATING 


CONDITIONING  CO. 

BLOWERS  -  FANS 
F  AIR  WASHERS 

252  West  26th  St.,  New  York 


THE  AMERICAN  SYSTEM 


Specializing  in  the  Cooling,  Heating  and  Venti¬ 
lating  of  Theatres  for  More  Than  Fifteen  Years. 

The  American  Heating  and  Ventilating  Co. 

1505  Race  Street,  Philadelphia _ 


NATURE'S  ONLY  EQUIVALENT! 


ARCHITECT 

DAVID  SUPOWITZ 

Theatre  Architect 

Remodeling  and  Rebuilding 

246  S.  15th  STREET 

Pennypacker  2291 

CARPETS 

CARPETS 

for  theatres 

Special  designs  and  colors  in  dur¬ 
able  grades.  Estimates  gladly  submitted. 

HARDWICK  &  MAGEE  CO. 

1220  Market  Street,  Philadelphia 


DRAPERIES 

The  Larger  and  Greater — 

NOVELTY  SCENIC  STUDIOS 

- INC. - 

INTERIOR  DECORATIONS  :  DRAPERIES 

SCENERY  :  ACCOUSTICAL  TREATMENTS  =  RIGGING 

318-320  W.  48th  St.  New  York,  N.  Y. 


Attired  in  new  uniforms  purchased  for  them 
by  the  Warner  Club  the  York  Warner  Club 
basketball  team,  composed  entirely  of  War¬ 
ner  Brothers  employes,  has  entered  the  city 
basketball  league.  Dick  Unger,  assistant 
manager,  Capitol,  is  captain. 

Syd  Poppay,  Rialto,  secured  two  attractive 
bookstore  tie-ups  on  "Nevada,”  and  sent 
out  a  boy  dressed  in  western  regalia  to 
plug  the  picture.  He  secured  the  co-oper¬ 
ation  of  the  city  schools  when  he  played 
"Little  America.” 

Annual  clam  bake  of  the  operators  and  stage 
hands  union  was  a  big  success.  Held  at 
the  Grandview  Country  Club,  practically 
all  the  managers  and  their  assistants 
joined. 

When  he  played  "Thanks  a  Million",  Jules 
Reisman  had  2,000  candy  bags  imprinted 
for  a  lo  cal  store  and  the  store  filled  the 
bags  with  candy  which  was  then  distributed 
to  school  children.  A  joint  sandwich  man, 
carrying  a  plug  for  the  Capitol  on  his  back 
and  a  plug  for  the  Strand  in  front  paraded 
the  streets  Thanksgiving  Day. 

Cleon  Miller,  manager.  Strand,  plugged  Major 
Bowes  Amateurs  on  Tour,  three  weeks  be¬ 
fore  the  show  was  scheduled  to  come  to 
York. 

English  department,  York  High  School  went 
along  with  Jules  Reisman,  Capitol,  an¬ 
nouncing  "Ah  Wilderness"  and  urging  all 
to  see  it.  Head  of  the  PTA  Better  film 
committee  was  a  guest  to  see  the  picture 
and  she  in  turn  urged  all  members  of  the 
association  to  see  it. 

Manager  Jules  Reisman,  Capitol,  took  his  as¬ 
sistant,  Dick  Unger,  to  New  York  recently. 

Harry  Olmsted,  Ritz,  and  Syd  Poppay,  Rialto, 
are  planning  a  food  show  at  the  two 
theatres.  Two  theatre  show  was  decided 
upon  in  view  of  the  success  of  the  last 
food  show  staged  by  Poppay  when  he  ran 
afoul  of  the  state  fire  laws  to  accommodate 
an  overflowing  crowd. 

Thelma  Gottlob,  Capitol  cashier,  is  back  on 
the  job  after  an  enforced  vacation  for  a 
blessed  event.  - R.  L.  R. 


FUEL  OIL _ 

NATIONAL  PETROLEUM  PRODUCTS  CO. 

•  FUEL  OIL  • 

Sells  for  Less — Because  It  Costs  Us  Less  to  Sell 

4007-9-11  LUDLOW  STREET 

Phone:  Bar  4788 — West  1949 


INTERIOR  DECORATORS 

Theatrical 
Decorating 

OUR  SPECIALTY 
Phone 

Rlttenhouie  7828 
2315  Walnut  St. 

Philadelphia 


J.  SEIDMAN  : 

D.  BRODSKY 

WISHING  ALL  OUR  GOOD 

FRIENDS 

A  fHrrrij  (Eljnatmaa  anil  A  Jrnaprroua  Nftu  $rar 

Paramount  Qecorating  Qo.,  |nc. 

311  North  13th  Street  Philadelphia,  Pa. 


LIGHTING  FIXTURES 


VOIGT 


HEW 

DECORATIVE  LIGHTING 

FOR  YOUR  THEATRE 

ORINKING  FOUNTAINS  DIRECTION  SIGNS 


l2™6rMonhqomery  Ave.  Phila.Pa 


OFFICE  EQUIPMENT 

MIMEOGRAPHS  $174° 

Backed  by  a  One  Year  Guarantee 
Also—  addressographs,  multigraphs, 
50%  TYPEWRITERS,  ADDING  MACHINES, 
SAVINGS  on  CHECK  WRITERS,  KARDEX 

Business  Machinery  Co.,  909  Walnut  St.,  Phila. 


PREMIUMS 


At j  j 

KIDS  ARE  CHEERING! 

"MAGIC 

SLATE  GAMES" 

13  Weeks  at  2c 

Quality  Premium  Dist.Jnc. 

Home  Office:  1305  Vine  St.,  Phila. 

SAFETY  CONTROL 


Lancaster’s  theatre-going  public  responded 
generously  when  the  Community  Theatre, 
Hershey,  held  an  all-Lancaster  night. 

Lancaster’s  annual  Christmas  morning  the¬ 
atre  party  with  the  Warner  houses  cooper¬ 
ating  is  at  an  end.  Civic  organizations 
have  withdrawn  their  support. 

Western  thrillers  are  doing  nice  business.  In 
the  past  they  have  been  confined  largely 
to  the  second  run  houses  but  they  are  be¬ 
ginning  to  creep  into  the  programs  of  the 
larger  theatres. 

Hamilton  Theatre  recently  installed  1  000 
new  seats. 

Three  Warner  houses  in  the  central  busi¬ 
ness  section  are  co-operating  in  community 
Christmas  decorations.  - H.  B.  K. 


KEEP  FAITH  WITH  YOUR 
PATRONS,  BY  USING  .  .  . 


THE  PHILADELPHIA  EXHIBITOR 


Decl5'35 


29 


SUPPLIES 


S.  0.  S.  SPECIALS  THIS  MONTH 


25 — Griswold  R-2  Film  Splicers.  World’s 

best.  $35.00  value.  Excellent  $13.95 

400 — Lenses,  Standard  makes  —  Cinephor, 

Snaplite,  Superlite,  Ross,  Series  0,  I, 

II  and  III.  Used.  Good,  from .  4.95 


42 — Soundheads  —  Syncrofilm,  Mellaphone, 
Tonograph,  Pacent,  Phototone,  Used. 

Fair,  from  .  19.75 


S.O.S.CORP. 


1600  BROADWAY 
NEW  YORK 


THEATRE  EQUIPMENT 


n 


4 -STAR"  SERVICE/ 

Equipment  of  Known  Quality  Backed  by 
a  Guarantee  of  Satisfaction. 

Service  from  a  Local  Branch  by  Men  you 
Know  and  Trust. 

Priced  with  the  Benefit  of  the  Mass  Pur¬ 
chasing  Power  of  a  National  Organization. 

Guaranteed  by  all  of  the  National  Re¬ 
sources  of  a  National  Institution. 


National  Theatre  Supply  Company 


^  dFflCKB  IN  ALL 

MlNCIPALtlTISfc 

THERE’S  A 

NATIONAL  Till 

|(l  4XIM  $] 

— AND  A 

STORE  NEAR  ± 

^  MAN  YOU 

YOU— 

KNOW 

• 

Official  Letter 
Service  to  the 

Mimeographing 
Multigraphing 
Public  Stenography 

Motion  Picture 

Addressing  -  Folding 

Industry 

Enclosing  -  Mailing 

Accurate  List 

Advertising 

of  all  Theatres 

Publicity 

and  Executives 

Printing 

GERALDINE  S.  PORTER 

Advertising  and  Letter  Service 
5927  Carpenter  Street 
Bell:  GRAnite  5927 


The  smart  theatre  owner  will  find  listed 
here  numerous  services  which  will 
interest  him  during  the  successful 
operation  of  his  showhouse.  Each  com¬ 
pany  is  an  authority  in  its  field  and 
through  long  experience  has  proved 
reliable  and  trustworthy. 

• 

Tell  Our  Advertisers 
You  Saw  It  In 

The  Philadelphia 
Exhibitor 


MAN  OF  IRON.  The  Warner  show  has  Mary  Astor  and  Barton  MacLane  heading  the 
cast  of  the  picture. 


Colonel  Norman  Schwarzkopf,  head  of  the 
state  police,  told  the  New  Jersey  State 
Grange  that  talking  pictures  of  major 
criminals  will  be  available  to  Jersey  houses 
in  three  months. 

William  C.  Hunt  who  operates  a  chain  of 
theatres  in  New  Jersey  including  three  in 
Trenton,  is  endorsed  by  Republican  organ¬ 
izations  of  Wildwood,  his  home  town,  for 
state  senator  from  Wildwood  at  the  prim¬ 
ary  election. 

John  Bodley,  Gaiety  Theatre  manager,  is 
making  elaborate  plans  for  Kiddies’  Christ¬ 
mas  theatre  party,  December  24. 

Lincoln  Theatre  put  on  strong  lobby  and 
advertising  splurge  for  "Mutiny  on 
Bounty." 

Ethel  Whayland,  cashier,  Orpheum  Theatre, 
scored  strongly  in  character  roles  in 
dramas. 

Enactment  of  an  amusement  tax  law  by  the 
next  New  Jersey  Legislature  advocated  by 
Republican  leaders  is  not  to  the  liking  of 
owners  and  managers  of  motion  picture 
houses.  - F.  McC. 


Michael  B.  Comerford’s  death  was  a  shock 
in  Wilkes-  Barre  and  vicinity. 


Wesley  T.  Himmler  died  at  his  home  in  Dallas 
early  in  the  month. 

Fred  Knight  Lee,  manager.  Keystone,  Wil¬ 
liamsport,  took  a  Wilkes-Barre  girl  Ruth 
Dorothy  Hally  for  his  bride. 

John  Galvin,  managing  a  house  for  the  Com- 
erfords  at  Scranton,  continues  to  com¬ 
mute  back  and  forth  from  the  city. 

Bill  Roberts,  Shawnee,  is  featuring  a  four- 
hour  show  for  the  kiddies  Saturdays. 

“Mutiny  on  the  Bounty”  was  held  over  four 
days  at  the  Orpheum  after  playing  the 
Capitol.  A1  Cox,  Capitol,  staged  a  mid¬ 
night  preview  Thanksgiving  of  the 
Laughton-Gable-Tone  picture. 

Joe  Elicker,  Penn,  was  host  to  400  carriers 
of  “The  Evening  News’’  at  a  Saturday 
sjiowing  of  "Frisco  Kid.’’ 

“Hollywood  News”  is  being  distributed  house 
to  house  every  Thursday. 

Irving  is  offering  special  parcel  checking 
service  during  the  holidays. 

Fred  Herman  was  chairman  of  the  amateur 
program,  staged  at  the  Chamber  of  Com¬ 
merce  smoker.  — J.  J.  McS. 


"March  of  Time"  No.  9 

Always  unique,  this  is  becoming  al¬ 
most  indispensable.  As  holder  of  audi¬ 
ence  interest  and  a  candid  but  not 
obtrusive  commentator  on  current 
scenes,  it  is  unequalled.  This  episode  is 
up  to  the  series’  highest  standard.  First, 
a  glimpse  into  the  Townsend  movement, 
showing  protagonists,  their  methods, 
movement’s  growth  and  power;  second, 
fairly  good  exposition  of  U.  S.  battle 
against  dope  smuggling  from  Honduras 
and  its  connection  with  revolution  there 
(i.  e.  revolutionists  exchange  heroin  for 
arms);  third,  Japan  in  China  and  bene¬ 
fits  thereof  to  Chinese  and  Japs. 

This  is  excellent. 


MISS  PACIFIC  FLEET.  Hugh  Herbert,  Warren  Hull,  Joan  Blondell,  and  others  are  cur¬ 
rent  in  the  Warner  show. 


MO-RADIO'S  holiday  gift  to 
the  showmen  of  America!  A 


SENSATIONAL  NEW  SCREEN 

STAR! .  •  The  glorious  voire  of  Lily  Pons 

bursting  from  o  screen  aglow 
with  romance . . .  Her  charming 
loveliness  enfolded  by  the  arms 
of  All  J\ew  York  .  .  .  in  the 
picture  which  the  critics  hailed 
with  these  high  notes  of  triumph: 


"WORTH  GOING  MILES  TO  SEE" 

—  Thornton  Delehanty,  IS.  V.  Post.  "GAY 
AND  SPARKLING  MUSICAL"  -  Eileen 
Creel  nut  n,  JV.  Y.  Sun.  "AIJII  IT  TO  THE 
SEASON'S  LIST  OF  BLESSINGS" 

—  William  Doehnel,  IS.  Y.  World -Telegram. 
"PONS  MAKES  A  THRILLING  REBUT" 
— Kate  Cameron ,  JV.  Y.  Daily  News-  "FANS 
SHOULD  WELCOME  HER  ENTHUSf 
ASTICALLY"  —  liland  Johaneson,  IS.  Y. 
Daily  Mirror.  "DELIGHTFUL  ENTER 
TAINMENT" — Hose  Pelsvvirli,  IS.  Y.  Evening 
Journal.  "BRILLIANT  SINGING  ANII 
ENGAGING  CHARM"  —  Andre  Sennvva Id, 
JV.  Y  Times.  "WILL  RE  SEEING  HER  IN 

AHHITIONAL  PHOTOPLAYS"  —  Diehard 
Watts,  Jr.,  IS.  Y.  Herald-Tribune. 


HELD  OVER  TO  APPLAUDING  AUDIENCES  FOR 
TWO  WEEKS  AT  RADIO  CITY  MUSIC  HALL 
.  .  .  THE  HOLIDAY  CROWD  ATTRACTION  FOR 
SCORES  OF  FIRST  RUN  THEATRES  THROUGH¬ 
OUT  THE  COUNTRY! 


Decl5'35  pg.  31 


LLLY  P  0  \  S 


I  UKE/VM  TOO  MUCH 


\etn  £ 


etc  me 


Decl5'35  pg.  32 


The  voice  of  a  thousand 
trills  and  thrills  belongs  to 
a  star  you'll  love  to  love! 
. . .  What  a  glorious  gift  to 
the  movies  ! . . .  The  lore- 
exciting  charm  of  a  won¬ 
derful  new  sweetheart  .  .  . 
cascading  from  the  screen 
in  a  golden  torrent  of  lovely 
laughter  and  heart -storm¬ 
ing  song  ...  in  a  dream  of 
romance  set  to  the  gay 
and  glowing  music  of 

JEROME  KERN 

Composer  of  "Roberta" 


ut 


"I  DREAM  TOO  MUCH" 

with 

HENRY  FONDA  •  eric  blore 

OSGOOD  PERKINS  •  Directed  by  John  Cromwell 

Pandro  S.  Berman  Production  •  RKO-RADIO  PICTURE 


LILY 

PONS 


THE  PHILADELPHIA  EXHIBITOR 


Decl5'35 


33 


BETTER  MANAGEMENT 


Tested  ideas  .  .  .  Suc¬ 

cessful  merchandising  .  .  . 
Stunts  that  are  proven. 


New  High  Set  in 
Territory's  Charity 

1935  will  probably  see  an  all-time 
high  for  theatres  giving  to  charity,  a 
survey  indicated. 

Special  shows,  tin  can  matinees,  dona¬ 
tions,  etc.,  from  practically  every  theatre  in 
the  territory  indicate  that  the  motion  picture 
industry  is  giving  as  never  before. 

This  year,  there  is  more  organized  charity 
work,  with  the  Variety  Club  and  women’s 
clubs  aiding. 

Wilmington 

The  Christmas  toy  collection  at  Wilming¬ 
ton  theatres  brought  out  the  largest  collec¬ 
tion  of  discarded  toys  and  articles  suitable 
for  Christmas  gifts  for  poor  children  than 
has  ever  been  gathered  in  at  these  events  in 
Wilmington.  Roscoe  Drissoll,  manager, 
Loew’s  had  seven  truck  loads.  Morton  Levine 
Opera  House  sent  off  eight  trucks  loaded 
John  Smith,  Aldine,  Lew  Black,  Arcadia,  and 
Art  Coh  n,  Queen,  each  had  five  or  six  truck 
loads.  An  average  of  about  three  or  four 
truck  loadls  were  carted  away  from  each  of 
the  other  houses,  Avenue,  New  Rialto, 
Strand,  Savoy,  National. 


Reading  Charity 

Reading’s  Embassy,  Astor,  Loew's  State, 
cooperated  in  a  big  Santa  Claus  welcome 
party  for  13,000  children  that  set  new 
records  for  an  affair  of  this  kind.  A  furni¬ 
ture  store,  sponsored  the  party  and  morning 
shows,  given  free  and  lasting  two  hours,  to 
the  13000  youngsters.  Loew's  theatre  band 
and  a  second  musical  organization  took  part 
in  the  affair. 

A  parade  from  the  theatre  district,  start¬ 
ing  in  front  of  the  store,  to  the  railroad  sta¬ 
tion,  was  staged  to  welcome  Santa  Claus, 
Mickey  and  Minnie  Mouse  and  Reading’s 
own  "Shirley  Temple,”  a  five-year-old  girl 
winner  of  a  Shirley  Temple  prize  contest,  and 
back  to  the  theatres.  It  would  have  blocked 
traffic  on  Penn  Street  had  not  the  police 
cooperated. 

Four  simultaneous  theatre  programs  were  a 
combination  of  comics,  community  sings  and 
store  talks  by  Kaufmann  store  men.  The¬ 
atre  men  cooperating  were  Robert  H.  Suits 
Loew’s;  Paul  E.  Glase,  Embassy;  Dwight  Van 
Meter,  Astor;  Alvin  Hosteler,  State. 


"Roaring  West" 

Philadelphia 

Traffic  of  boys  and  girls  in  Darby  ran 
heavily  toward  the  Parker  Theatre,  the  Sat¬ 
urday  morning  that  Manager  Douglas  T. 
George  enrolled  youngsters  into  his  new 
Buck  Jones  Club,  formed  as  part  of  his 
Roaring  West  campaign,  Enrollment  was 
week  before  first  chapter  showing  and  as  a 
special  inducement  to  bring  the  kids  out, 
they  were  treated  to  autographed  Buck  Jones 
photos,  candy  and  numbered  membership 
cards.  The  photographs,  candy  and  sou¬ 
venirs  for  give-away  every  week  were  pro¬ 
moted  from  the  local  distributor  of  Buster 
Brown  Shoes  in  return  for  screen  and  lobby 
credit.  To  hold  interest  high  every  week, 
25  numbes  were  posted  in  theatre  lobby  Sat¬ 
urday  morning  and  youngsters  holding  cor¬ 
responding  membership  cards  were  given  free 
admission. 


Quality  Kid  Deal 

Theatres  looking  for  business  builders 
for  the  kid  trade  are  advised  by  Quality 
Premium  Distributors  that  the  Magic 
Slate  Game  looks  like  the  big  number 
for  1936.  As  an  interesting  and  edu¬ 
cational  Saturday  matinee  deal,  it  is 
without  equal,  they  say. 

Already  it  has  been  bought  by  scores 
of  theatres  throughout  the  country  with 
highlight  favorable  reports. 

Aside  from  requiring  skill  and  intelli¬ 
gence,  the  games  are  educational  and 
amusing  and  are  meeting  with  favor 
from  school  authorities  and  parents. 

Quality  invites  inquiries  from  all  ex¬ 
hibitors. 


Levine  Crashes 

"Morty”  Levine,  manager,  Grand  Opera 
House,  found  it  was  easier  to  “crash”  the 
columns  of  Wilmington’s  "Journal-Every 
Evening"  with  a  trained  dog  than  any  of  his 
associates.  D.  P.  Weeks  and  Billy  Watkins, 
appearing  at  a  special  Saturday  program  for 
children,  with  "Major,"  a  dog  with  the 
"human  mind,”  wanted  some  publicity.  With 
"Morty,"  they  took  "Major"  up  to  the  edi¬ 
torial  rooms  of  the  "Journal-Every  Evening” 
and  put  him  through  the  "jumps”,  doing 
most  all  of  the  tricks  that  he  knew. 


"Captain  Blood" 

"Screen  Romances  ”,  fan  magazine  which 
is  publishing  a  fictionization  based  on  the 
Warner  Bros.’  filmization  of  the  Rafael  Sab- 
atini  novel,  “Captain  Blood,”  is  going  the 
limit  in  exploiting  this  feature. 


"Ah,  Wilderness" 

Reading 

Loew’s,  Reading,  made  a  distinct  and  effec¬ 
tive  departure  from  the  usual  type  of  display 
advertisement  when  it  placed  a  ’’conversa¬ 
tional’’  news  type  ad  in  the  newspapers,  with 
a  headline  of  headline  type,  built  like  a  news 
head,  to  advertise  "Ah,  Wilderness.” 

Manager  Robert  H.  Suits  had  in  mind  get¬ 
ting  Mayor  Ermentrout  to  issue  a  proclama¬ 
tion  urging  the  Millers,  most  numerous  fam¬ 
ily  in  Reading,  to  attend  the  “Ah  Wilderness” 
show,  depicting  the  antics  of  the  Miller  fam¬ 
ily  in  the  play,  but  hit  on  a  better  plan  of 
straight  newspaper  publicity.  News-adver¬ 
tisement  combination  carried,  under  the  two- 
column  news  head,  a  box  calling  the  atten¬ 
tion  of  the  Millers  of  Reading,  at  least  3,000 
in  number,  to  a  radio  broadcast. 

In  the  radio  broadcast  an  offer  of  free 
tickets  to  persons  sending  suggestions  as  to 
the  theatre’s  “Ah,  Wilde  mess”  advertising 
was  made  by  the  Loew's  management. 


Man  Available 

A  general  maintenance  man,  with 
plenty  experience,  is  available  for  a 
position.  Is  handy  man  around  theatre. 
Will  go  anywhere.  Address  Box  FJ., 
THE  EXHIBITOR. 


"Diamond  Jim" 

Harrisburg 

Manager  Jerry  Wollaston  was  tying  them 
up  fast  and  furious  for  “Diamond  Jim,”  at 
his  Victoria  Theatre,  Harrisburg. 

One  of  his  biggest  stunts  for  “Diamond 
Jim”  was  a  tie-up  with  the  proprietor  of  one 
of  the  city  s  leading  stores,  who  donated  a 
diamond  ring  that  was  given  away  at  a  draw¬ 
ing  at  the  theatre. 

One  of  the  largest  crowds  in  the  history 
of  the  theatre  was  present  for  the  drawing. 

In  another  tie-up  with  a  sporting  goods 
store  operator,  a  set  of  boxing  gloves  was 
presented  at  the  theatre  Saturday  morning  at 
the  weekly  party  of  the  Victoria  Theatre 
Junior  Club  to  a  child. 

Nearly  half  of  a  large  store  near  the  Vic¬ 
toria  Theatre  was  devoted  to  advertising 
"Diamond  Jim.” 

Window  cards  were  distributed  throughout 
the  city  a  week  in  advance  of  opening  of 
both  pictures. 

A  dwarf,  dressed  in  evening  clothes,  with 
high  silk  hat,  and  bedecked  with  I  0-cent 
diamonds,  walked  the  streets  with  a  sign  on 
his  back  advertising  “Diamond  Jim.” 


"Pompeii" 

Harrisburg 

A  strenuous  campaign  to  interest  the 
school  trade  in  “The  Last  Days  of  Pompeii” 
at  the  State  Theatre,  Harrisburg,  was  put  on 
by  manager  John  F.  Rodgers  and  his  assist¬ 
ant,  Francis  Deverter. 

In  a  tie-up  with  the  new  superintendent 
of  Ha  rrisburg  public  schools,  arrangements 
were  made,  two  weeks  in  advance  of  the  pic¬ 
ture,  to  use  50  study  guides  in  all  Latin  and 
ancient  history  classes  at  the  city’s  high 
schools. 

As  a  special  inducement  to  students  at  th- 
city’s  two  junior  and  two  senior  high  schools, 
3000  cut-rate  were  distributed  among  the 
students.  They  admitted  students  to  the  the¬ 
atre  before  5.30  P.  M.  at  the  special  price 
of  I  5  cents,  plus  I  cent  amusement  tax. 


"Two-Fisted" 

Harrisburg 

For  “Two  Fisted,"  in  addition  to  the  draw¬ 
ing  for  the  boxing  gloves,  manager  Jerry 
Wollaston,  Victoria,  borrowed  from  an 
amusement  park  an  old  punching  bag 
machine,  which  he  stood  in  the  outer  lobby. 
Anyone  able  to  punch  a  mark  of  900  was 
admitted  free  to  "Two  Fisted." 

It  was  necessary  to  place  a  penny  in  a  slot 
before  punching  the  bag.  Few  of  the  chil¬ 
dren  who  wanted  a  "crack”  at  the  bag  had 
pennies. 


Bowes'  Amateurs 

Harrisburg 

Major  Bowes’  "Amateurs"  will  play  to 
capacity  crowds  at  the  Majestic,  Harrisburg, 
if  the  exploitation  activities  of  manager  Jack 
D.  O’Rear  "take.” 

What  is  believed  will  be  the  most  effec¬ 
tive  stunt  is  a  tie-up  with  a  coffee  firm  that 
sponsors  Major  Bowes’  radio  broadcasts. 
Arrangements  were  made  by  manager  O  Rear 
with  5000  dealers  of  the  coffee  firm  in  Har¬ 
risburg  and  vicinity  to  use  at  their  estab¬ 
lishments  large  streamers  announcing  the 
arrival  of  the  Major  Bowes  stage  show  at  the 
Majestic. 


34 


Decl5'35 


THE  PHILADELPHIA  EXHIBITOR 


In 

6  Hoot  Gibson’s 

w 

E 

• 

12  Tom  Tyler’s 
• 

S 

8  Bob  Steele’s 
• 

T 

6  Reb  Russell’s 

E 

3  Bill  Cody’s 

R 

2  Ted  Well’s 

N 

2  Buffalo  Bill,  Jr’s 

S 

too,  you'll  find  good,  strong 
Box  Office  fare  under  the 
Hollywood  Banner! 


Also- 

10. HOLLYWOOD  10 

tim  SUPER  SPECIALS  I  im 
$20.  A  WEEK . with 

Pauline  Starke,  James  Murray,  Gwen  Lee,  Bryant 
Washburn,  Dorothy  Revier,  Ramon  Romero 

DIZZY  DAMES  .  .  with 

Marjorie  Rambeau,  Florine  MacKinney,  Lawrence 
Gray,  in  a  gay  musical 

OLD  HOMESTEAD  .  .  .  with 

Mary  Carlisle,  Dorothy  Lee,  Eddie  Nugent, 
Lawrence  Gray,  Lillian  Miles,  Fuzzy  Knight 

WITHOUT  CHILDREN  .  .  with 

Bruce  Cabot,  Marguerite  Churchill,  Evelyn  Brent, 
Reginald  Denny,  Dicky  Moore,  Cora  Sue  Collins 

BORN  TO  GAMBLE  .  .  with 

Onslow  Stevens,  H.  B.  Warner,  Maxine  Doyle, 
Lois  Wilson  in  a  stirring  drama 

SCANDALS  OF  PARIS  .  with 

Wendy  Barrie,  Paramount  star,  and  Zelma  O’Neill, 
in  a  frothy  French  attraction 

DEVILDOGS  of  the  EARTH  with 

Ida  Lupino,  Paramount  star,  plus  McLaglen, 
in  a  tempestuous  drama 

SPEED  DEVILS . with 

Paul  Kelly,  Marguerite  Churchill,  Russell  Hardie, 
in  an  action-filled  race  story 

FIGHTING  PLAYBOY  .  .  with 

Nick  Stuart  in  an  epic  of  the  great  Northwest 

ON  PROBATION  .  .  .  with 

Monte  Blue  and  Lucille  Brown 

CIRCUS  SHADOWS  .  .  with 

Dorothy  Wilson,  Kane  Richmond  and 
Russell  Hopton 

Wolves  of  the  Underworld  with 

An  All-Star  Cast  in  a  G-Men  story 

— and  more  to  come  later ! 


Hollywoo  r\ 

FILM  EXCHANGE 

1220  VINE  STREET,  PHILA.,  PA. 


Grange  Anniversary 

Jack  Goldman,  managing  S-W  Grange  The¬ 
atre,  took  particular  pains  to  let  the  folks 
know  that  the  house  was  celebrating  its  first 
anniversary  this  week.  An  8-page  special 
program,  with  more  than  enough  ads  to  pay 
for  the  cost,  was  a  highlight  as  well  as  a 
birthday  cake  that  certainly  was  impressive. 

The  house  has  been  one  of  the  most 
profitable  in  the  S-W  circuit  since  its  open¬ 
ing,  and  part  of  the  reason  is  good  manage¬ 
ment. 


Elkland  Good  Will 

Mr.  and  Mrs.  Harry  Lewis,  Lyric  Theatre, 
Elkla  nd,  are  certainly  doing  good  deeds  in 
their  neck  of  the  woods.  Twice  each  week 
they  allow  6  adults  and  30  orphans  from 
the  Bethel  Orphanage  at  Osceola  to  come  to 
the  theatre  free.  If  the  children  are  bad. 
their  punishment  usually  takes  the  form  of 
their  being  banned  from  the  movie  that  week 
by  the  orphan  officials — and  the  result  sees 
most  kiddies  good. 


"Spy  77" 

"Spy  77,"  forthcoming  First  Division  re¬ 
lease,  an  Alliance  production  starring  Greta 
Nissen,  with  Don  Alvarado,  will  be  fictionized 
in  "Movie-Action"  magazine  for  March,  the 
cover  to  be  an  illustration  of  this  Italian  spy 
story  with  spectacular  airplane  scenes. 


"Redheads  on  Parade" 

Philadelphia 

Joe  Conway,  the  impressario  of  the  Egyp¬ 
tian  Theatre,  announced  all  redheads  (gen¬ 
uine)  would  be  admitted  free  to  “Red  Heads 
on  Parade,”  pointed  out  that  he  had  hired 
his  cashier  because  the  latter  was  redheaded, 
because  he  liked  the  color. 


"A  Night  at  the  Opera" 

Wilmington 

Roscoe  Drissoll,  manager,  Loew’s  Park¬ 
way,  Wilmington,  ballyhooing  the  Marx 
Brothers  picture,  got  up  a  football  score  card 
for  the  popular  Wilmington  High-Salesianum 
game  showing  composite  pictures  of  the  Marx 
brothers  in  football  suits,  with  boxes  for 
scoring  on  either  side  and  the  three  lines 
intended  for  popular  appeal  of  the  football 
crowd  using  names  of  star  players  in  each 
line,  and  telling  all  about  the  film  below. 
5000  of  these  were  distributed  at  and  about 
the  game. 


“Dance  Band”  Press  Book 


On  the  heels  of  a  swell-elegant  press- 
book  in  “Mimi”,  First  Division’s  public¬ 
ity-ad  department,  headed  by  Steve 
Newman  and  Helen  Harrison,  has  turned 
out  an  even  better  job  on  the  FD-Alli- 
ance  release  “Dance  Band”.  The  cover 
has  been  laid  out  so  that  it  can  be  used 
for  several  purposes,  the  ad  arrangement 
is  striking,  and  the  exploitation  division 
has  a  minimum  of  those  things  which 
mean  something  just  in  print. 

In  short,  the  pressbook  shapes  up  as 
something  done  for  practical  uses  and 
should  help  the  exhibitor  in  taking  ad¬ 
vantage  of  the  show’s  many  selling 
angles. 


S.R.O. 

TRIPLED 

There  is  a  theatre  in  a  suburb 
near  our  factory  that  is  at¬ 
tended  by  a  number  of  our 
employes.  These  men  and 
their  families  grumbled  to  the 
exhibitor  about  his  sound. 
(Most  people  don’t  take  the 
trouble  to  kick;  they  just  go 
elsewhere.)  Finally  the  theatre 
manager  said  "Yes”  when  a 
Photophone  man  called.  The 
house  thought  it  was  doing 
well  when  it  sold  out  Saturday 
night;  since  installing  RCA 
Photophone  it  averages  three 
sell-outs  a  week,  usually  Thurs¬ 
day,  Friday,  Saturday.  And 
the  increase  has  not  all  come 
from  RCA  employes,  either! 

^  RCA  Photophone  has  a 
decided  effect  at  the  box 
office.  Its  perfection  of  sound 
increases  attendance,  often  in 
a  spectacular  way.  The  above 
example  is  typical  of  results. 


PHOTOPHONE 

RCA  TRANS  LUX  •  RCA  SONOTONE 

RCA  MANUFACTURING  CO.,  INC. 
CAMDEN  •  NEW  JERSEY 


A  Radio  Corporation  of  America  Subsidiary 


THE  PHILADELPHIA  EXHIBITOR 


35 


THE  SHORTS  PARADE 


One  reelers  .  .  .  Two  reelers 
.  .  .  Three  reelers  .  .  .  Classi¬ 
fied  alphabetically. 


TWO-REEL 


Comedy 


KATZ'  PAJAMAS.  Vitaphone — Broadway  Brevity.  20m. 
Fifi  D’Orsay  does  very  well  in  this.  Screened  behind 
slight  story  about  problem  of  dress  manufacturer  who 
gets  D'Orsay  to  help  sell  dresses  to  difficult  buyer — is 
usual  Warner  revue  of  vaude  talent  in  magnificent 
settings.  Here  D'Orsay  and  dress  manufacturer  put 
on  revue  for  buyer's  benefit.  Appearing  are  Frank 
Kingdon,  Meadowbrook  Boys,  Duffin  and  Draper,  others. 
EXCELLENT. 


THE  LUCKY  SWEDE.  Vitaphone — Comedy.  20m.  El 
Brendel  prospects  in  Yukon  after  being  sold  phoney 
gold  mine.  But  the  mine  isn’t  phoney:  Brendel 
strikes  and  comes  back  to  town  rich.  Final  scene 
shows  Brendel  loading  scales  with  bags  of  gold  because 
he’s  promised  his  girl  to  give  her  her  weight  in  gold. 
Pretty  silly,  but  some  laughs.  FAIRLY  GOOD. 


PERFECT  THIRTY-SIXES.  Fox-Educational — Christy 

Comedy.  16'/2m.  Carrying  strictly  feminine  appeal 
in  settings  and  comedy,  this  has  some  shapely  women, 
gowns  and  some  very  weak  comedy.  A  good  song 
by  Niela  Goodelle  is  only  asset.  It  seems  designer 

of  gowns  and  owner  of  dress  shop  do  their  damnedest 
to  please  big  out-of-town  buyer.  But  the  designer 
had  queered  self  with  buyer  night  before  in  night 
club.  However,  the  gowns  are  finally  sold  to  him. 
FAIR. 


THE  WORM  TURNS.  RKO-Radio.  17m.  Dorothy 
Sebastian.  Monte  Collins,  Billy  Bevan.  Mild  entrant 
about  a  wife  wanting  her  alimony,  the  husband  not 
being  able  to  pay,  then  being  ordered  by  the  court 
to  work  out  the  alimony  by  buttling  at  his  wife’s 
house.  General  result  should  be  mildly  amusing. 
FAIR. 


THREE  LITTLE  BEERS.  Columbia — Three  Stooges. 
17m.  As  beer  delivery  men,  the  Stooges  stop  at  golf 
course,  decide  to  try  their  hand  at  strange  game. 
Naturally,  their  methods  of  playing  are  original  and 
they  generally  disrupt  things.  There  are  some  laughs 
for  all,  especially  for  those  who  like  this  silly  type 
of  fun.  GOOD. 


YOO,  HOO,  HOLLYWOOD.  Columbia.  18m.  The 
Three  Radio  Rogues,  Tic-Toc  Girls,  Herman  Bing. 
Yvonne  Monoff  are  principals  in  dreary  little  comedy 
enlivened  only  by  Herman  Bing's  accent  and  occa¬ 
sionally  entertaining  imitations  by  the  Rogues.  It 
seems  the  Rogues  can't  break  into  Hollywood,  but  by 
impressing  Bing  with  imitations,  they  win  contracts. 
Bing  is  president  of  Miracle  Pictures,  the  motto  of 
which  is:  “If  it’s  a  good  picture,  it's  a  miracle.” 
FAIR. 


Musical 


GUS  VAN’S  MUSIC  SHOPPE.  Universal— Mentone.  20m. 
Gus  runs  a  music  shop  and  has  versatile  help  in  song¬ 
stress  Peggy  Flynn,  dancers  Seroy  and  Weaver.  His 
customers  include  one  who  plays  two  clarinets  a  la 
Ted  Lewis,  some  hill  billy  boys,  and  the  singing 
Randall  Sisters.  Lighting,  settings,  and  direction  gen¬ 
erally  well  done;  Van  sings  nicely  in  dialect;  and 
Peggy  Flynn  is  cute,  funny  and  competent.  VERY 
PLEASANT. 


ROOFTOPS  OF  MANHATTAN.  Vitaphone — Broadway 

Brevity.  21m.  Herb  Kingsley,  Gil  Lamb,  Deane  Janis. 
An  Irish  family  sits  on  roof  of  tenement  listening  over 
radio  to  rooftop  playground  orchestra,  at  which  they 
know  one  of  daughters  is,  with  boy  friend.  Other 
daughter  goes  to  another  rooftop  playground  with  boy 
friend  upon  whom  family  frowns.  Finally  the  Mr.  and 
Mrs.  decide  to  celebrate  wedding  anniversary  by  going 
to  same  place.  The  unwanted  boy  friend  of  one 
daughter  gets  shot,  but  the  other  daughter  and  Pa 
and  Ma  have  good  time.  All  this  gives  Warners 
chance  to  ring  in  their  customary  superlative  vaude¬ 
ville  acts  with  superb  settings.  VERY  GOOD. 


December  Awards 


TWO  REELS 
Comedy- 

Top  Flat - Metro. 

Drama 

Desert  Death — Metro. 

ONE  REEL 
Color  Cartoons 
On  Ice — UA-Disney. 

Three  Orphan  Kittens - UA-Disney. 

Musical  Memories — Paramount. 

Cartoon 

Adventures  of  Popeye — Paramount. 
Color  Musical 

Countryside  Melodies — Paramount. 
Color  Travel 

Honolulu - Metro-Fitzpatrick. 

Novelty 

Boyhood - Imperial. 

Sport 

P’s  and  Cues — Vitaphone. 

Travel 

Land  of  Evangeline — RKO. 


Serial 

CUSTER'S  LAST  STAND.  Stage  and  Screen  Productions. 
15  episodes.  First  episode  four  reels,  remaining, 
two  reels  each.  This  is  excellent  in  love  interest, 
action,  historical  authenticity  for  the  audiences  at 
which  it  is  directed.  Acting,  direction,  photography, 
sound  are  okey.  Story,  while  based  on  events  leading 
up  to  Custer's  fight,  brings  in  a  tale  of  white  scout 
out  to  avenge  death  of  father  at  Indians  hands,  with 
a  minor  plot  of  a  cave  of  gold  known  only  to  the 
slayer.  Rex  Lease,  Lona  Andre,  William  Farnum,  Reed 
Howes,  Joseph  Swickard,  Creighton  Hale  are  some  of 
actors.  GOOD. 


THE  FIGHTING  MARINES.  Mascot — 12  episode  serial. 
First  episode  28m.;  second  22m.  Grant  Withers, 
Ann  Rutherford,  Adrian  Morris,  Jason  Robards,  Robert 
Warwick,  George  Lewis,  Robert  Frazer.  Nat  Levine 
is  winding  up  his  career  as  a  Mascot  shorts  pro¬ 
ducer  (he  makes  his  next  for  Republic)  with  what  is 
probably  the  tops  in  the  serial  field.  The  first  episode 
starts  off  with  rapid  action,  goes  along  at  a  mile  a 
minute  pace,  continues  that  way  through  the  two 
episodes  seen.  Smart  cutting,  handling,  etc.,  makes 
this  A-l  serial  stuff.  A  marine  invents  a  gyroscope, 
the  Navy  wants  to  use  it  to  construct  a  base  at  Half¬ 
way  Island;  the  Tiger  Shark  doesn't  want  the  marines 
to  establish  the  base  because  he  is  using  it  as  a  store¬ 
house  for  buried  loot;  what  goes  on  should  be  meat 
for  serial  fans.  Nat  Levine  is  the  acknowledged  best 
serial  producer  in  the  business.  This  time  he  has 
surpassed  even  his  own  record.  SWELL. 


ONE-REEL 

Color  Cartoon 

FLOWERS  FOR  MADAME.  Vitaphone — Merrie  Melody. 
7m.  Color  is  not  enough;  neither  is  “ingenious” 
use  of  flowers  as  characters  in  plot.  This  is  only 
fair.  The  flowers  hold  contest  in  woods  to  determine 
most  beautiful  flower.  Fire  breaks  out.  chases  them, 
until  little  cactus  plant,  by  openinq  watermelons, 
letting  water  spurt  out,  extinguishes  fire.  FAIR. 

SIMPLE  SIMON.  Celebrity — ComiColor.  7m.  Not  uo 
to  the  high  standard  set  by  “Balloon  Land.”  but  still 
worthy  of  consideration  this  shows  Simple  Simon  going 
to  the  fair,  with  his  duck  winning  a  prize.  Simple 
Simon  tries  to  escape  from  the  heavy,  runs  into  a 
lion,  finally  winds  up  with  prize  money,  etc.  FAIR. 


Cartoon 


THE  FIRE  ALARM.  Vitaphone — Looney  Tune.  7m. 

Beans  has  two  nephews  to  take  care  of.  They  almost 
wreck  the  fire  department  but  he  finally  gets  wise  to 
them.  Animation  is  okay  but  gags  are  generally  ordi¬ 
nary.  There  have  been  better  ones  in  this  series. 
FAIR. 


SOUTHERN  HORSE-PI TAL I TY.  Fox-Educational— Terry 
Tune.  6m.  Another  of  the  melodramatic  concoctions 
— the-wolf-at-the-door,  mortgage-due  type,  with  the 
principal  finally  winning  the  derby  to  make  every¬ 
thing  come  out  all  right.  FAIR. 


SPINACH  OVERTURE.  Paramount-Fleischer — Popeye. 
8m.  This  is  up  to  standard,  which  means  it  con¬ 
stitutes  entertainment  and  has  normal  quota  of  laughs. 
Popeye  is  doing  very  badly,  rehearsing  his  orchestra. 
Bluto,  on  contrary,  is  masterful  maestro.  But  Popeye 
takes  some  spinach;  thereupon  composes  some  swell 
music,  outleads  Bluto  in  front  of  orchestra,  and 
finishes  him  in  hangup  fight.  GOOD. 


YE  OLDE  TOY  SHOP.  Fox-Educational — Terry-Toon. 

5!/2m.  Familiar  stuff  about  toys  in  toy  shop  who 
come  alive  after  maker  has  gone  to  bed.  In  midst 
of  their  revels,  the  terrible  Spider  enters  through 
the  chimney  to  terrify  Miss  Muffit.  But  the  wooden 
soldiers,  Indians,  and  other  fighters  of  Toyland  rout 
him.  FAIR. 


Comedy 

CAN  IT  BE  DONE?  Vitaphone — Pepper  Pot.  11m.  A 
dimwit  who  can't  find  a  job  but  spends  time  in  wife's 
kitchen  trying  to  be  an  inventor — dreams  amid  cloud 
of  gas  from  the  stove  that  his  inventions  come  true. 
The  family  enjoys  movable  walls,  pneumatic  beds, 
automatic  waker-upper,  etc.,  until  dimwit  wakes  up 
to  find  wife  boxing  his  ears.  VERY  GOOD. 


SEEING  STARS.  Vitaphone — Pepper  Pot.  Easy  Aces. 

10m.  First  half  of  this  is  a  fast  comedy,  latter  half 
slips  a  little  but  result  is  a  good  comedy  that  can't 
help  pleasing.  Mrs.  Ace  discovers  an  old  school  chum 
is  now  a  movie  star,  invites  him  to  the  house,  with 
Mr.  Ace  having  an  awful  time  of  it.  It  is  not  until 
Mrs.  Ace's  girl  friend  comes  around  and  reveals  that 
the  movie  star  treats  all  women  in  the  same  sweet 
manner  that  she  gets  wise.  Finish  is  slapstick  and 
out  of  tune  with  the  comedy  before.  Strength  rests 
in  some  good  lines.  GOOD. 


SOME  CLASS.  Vitaphone — Pepper  Pot.  10m.  Charles 
Ahearn  appears  as  teacher  in  hobo  school.  He  looks 
pretty  funny,  but  comedy  is  not.  However,  the  undis¬ 
criminate  may  find  laughable  moments,  so  this  can  be 
called  entertaining.  ENTERTAINING. 


Protect  Your  Home 
(rom  Tuberculosis 
Buy 

Christmas  Seals 


36 


THE  PHILADELPHIA  EXHIBITOR 


Analysis 

(ED.  NOTE. — These  observations  are  devoted  to  the 
December  short  subjects  selections,  based  on  all  shorts 
reviewed  in  the  past  two  issues.  Shorts  reviewed  in  this 
issue  will  be  included  in  the  January  judging.) 

The  two-reel  comedy  division  still  con¬ 
tinues  the  weakest  of  the  shorts  produced. 
Only  one  managed  to  get  a  higher  than 
average  rating  in  this  month’s  awards.  Metro, 
with  its  Crime  Doesn't  Pay  series,  continues 
to  stand  untouched  in  that  division.  Major 
Bowes  shorts  do  not  now  seem  to  keep  up 
the  pace  begun  by  the  first  few. 

Walt  Disney’s  cartoons  still  hold  a  perfect 
record,  with  the  artist’s  creations  setting  a 
commendable  standard  for  other  cartoon 
makers.  Max  Fleischer  broke  into  the  select 
company  with  his  Musical  Memories.  James 
Fitzpatrick’s  Honolulu  short,  in  color,  while 
not  strikingly  original,  had  such  good  compo¬ 
sition  and  color  it  deserves  special  attention. 
Likewise,  an  independent.  Imperial,  came 
into  the  chosen  circle  for  the  first  time  with 
its  Boyhood  short,  based  on  the  Guest  poem. 

Attempt  is  made  to  cover  all  shorts.  If 
certain  releases  are  behind  it  is  generally  be¬ 
cause  home  office  co-operation  is  not  as 
speedily  forthcoming  as  in  the  other  cases. 


STRANGER  THAN  FICTION,  No.  15.  Universal.  9m. 
Human  interest  that  hangs  over  Ripley  cartoon  series 
pervades  these  shorts,  and  examples  of  strange  things 
are  well  chosen.  We  see  among  other  things  a  man 
with  mechanical  arms  who  lives  normal  life,  conducts 
business,  drives  auto,  typewrites;  a  tree  which  started 
in  basement  of  barber  shop  and  has  now  grown 
through  first  floor  and  reached  second;  an  original 
method  of  "automatic”  fishing;  two  Texans  remark¬ 
ably  adept  at  trick  shooting;  and  others.  FINE. 


VAUDEVILLE  HEADLINERS.  Vitaphone — Big  Time 

Vaudeville.  10m.  Only  one  here  who  rates  credit 
is  Nick  Lucas  with  usual  sweet  voice.  Others  are 
O'Donnell  and  Blair,  Eddie  Stuart,  Four  Mullen  Sis¬ 
ters.  FAIR. 


VOICE  OF  EXPERIENCE,  No.  5.  Columbia.  10'/pm. 
A  young  fellow  supporting  his  wife,  children,  father 
and  mother,  falsifies  his  accounts.  On  verge  of  discov¬ 
ery,  he  tells  family — and  his  retired  father  deter¬ 
mines  to  take  blame.  The  Voice  advises  young  man 
not  to  allow  his  father  to  ruin  name,  go  to  prison. 
Novel  twist  in  this  series  shows  family  disregarding 
“Voice’s”  advice.  Father  goes  on  trial,  but  truth 
comes  out  anyway,  the  son  goes  to  prison.  VERY 
GOOD. 


Sport 


FEMININE  INVASION.  Columbia — News  World  of 

Sports.  11m.  Jack  Kofoed  wrote  the  script,  and 
Ford  Bond  announces — both  did  good  job,  but  the 
subject  matter  is  only  fairly  interesting.  Women  ath¬ 
letes  of  all  types — bull  fighters,  gymnasium  stars, 
wrestlers,  boxers — are  shown.  FAIR. 


Travel 

GOING  PLACES  WITH  LOWELL  THOMAS,  No.  14.  Uni¬ 
versal.  9j/2m.  Divided  in  two  parts — first  a  visit 
to  pleasures  of  Niagara  Falls  not  so  well  stressed,  as 
the  Cave  of  the  Winds,  and  the  steamer  Maid  of  The 
Mist;  second,  a  horse  farm  in  California  where  are 
bred  fine  Arabian  steeds.  Second  holds  interest  with 
fine  photography,  beautiful  horseflesh,  interesting  side¬ 
lights  on  training  of  this  breed.  INTERESTING. 

GOING  PLACES  WITH  LOWELL  THOMAS,  No.  15.  Uni¬ 
versal.  9m.  Three  sections;  religious  ceremonies  on 
Corpus  Christi  day  at  Papantla,  Mexico;  a  skillful 
iron  artisan  in  Philadelphia  and  examples  of  his 
craft;  oyster  dredging  at  Bivalave,  New  Jersey.  All 
are  interesting  and  entertaining.  ENTERTAINMENT. 

LAUGHING  WITH  MEDBURY  IN  ETHIOPIA.  Columbia. 
9|/2m.  (Released  some  time  ago.)  John  P.  Medbury 
puns  atrociously  but  provides  some  laughs  nevertheless. 
The  shots  are  not  all  taken  in  Ethiopia,  but  nobody 
will  notice  that  and  there  is  good  topical  interest  in 
the  title.  GOOD. 

MAORI.  Imperial  Distributors.  9m.  Travel  film  that 
should  hold  interest,  this  shows  the  Maoris,  nea-  Aus¬ 
tralia.  Shots  are  generally  okay,  and  the  material 
has  been  well  edited.  Houses  which  like  travel  films 
will  be  satisfied.  FAIR. 

NATURE'S  HANDIWORK.  Vitaphone-Our  Own  United 
States  Series — Newman.  10m.  With  David  Ross 
announcing,  shots  showing  the  Poconos,  Niagara  Fells, 
various  National  Parks,  Shenandoah  Valley  caverns, 
Natural  Bridge,  Silver  Springs,  Florida,  Mt.  Ranier, 
other  spots,  are  shown.  This  is  interesting  but  it 
would  have  been  a  knockout  in  color.  As  it  stands 
it  will  satisfy  anywhere.  GOOD. 


Musical 

JACK  DENNY  AND  ORCHESTRA.  Vitaphone — Melody 
Master.  9m.  Denny's  smooth  orchestra,  the  songs 
and  the  superb  orchestration  carry  this  along,  as 
well  as  fine  dancing  by  Marion  Wilkins  and  Jack 
Meyers.  Done  with  customary  Warner  skill,  only  flaw 
is  usual  dopey  looking  tenor  who  has  to  be  with 
every  orchestra.  FINE. 

Color  Novelty 

POPULAR  SCIENCE,  No.  2.  Paramount — Popular  Science. 
Interesting  reel  that  can't  help  be  a  standout  on  any 
program.  Color  may  not  be  perfect  but  it  helps,  in 
contrast  to  black  and  white.  Handling  of  spiders,  new 
type  trailers,  wires  on  San  Francisco  bridqe.  other 
subjects  are  shown  with  interesting  angles.  GOOD. 

Novelty 

AUDIOSCOPI KS.  MGM — Pete  Smith.  10m.  Third 

dimensional  stuff,  which  necessitates  audiences  view¬ 
ing  screen  through  red  and  green  eye  glasses.  Doesn't 
prove  anything  toward  future  third-dimensional  pic¬ 
tures,  but  provides  interesting  novelty.  Smith  is 
amusing  and  third  dimensional  effect  is  startling  at 
times.  GOOD. 


LOGGING  ALONG.  Vitaphone — Pepper  Pot.  10m. 

Usual  stuff  showing  how  loggers  work.  Shots  are 
interesting  but  not  new.  Commentator  is  breezy  but 
not  outstandingly  humorous.  GOOD. 


ODD  OCCUPATIONS.  Vitaphone-Newman — Our  Own 

United  States  Series.  11m.  We  glimpse  spongs 
fishing,  turtle  catching,  a  wooden  shoe  industry,  the 
making  of  wooden  shingles.  Ken  Roberts  announces 
pleasantly  and  with  some  humor.  Shots  hold  real 
interest.  ENTERTAINING. 


STARS  OF  TOMORROW,  No.  4.  Columbia.  11m.  Pho¬ 
tographed  as  before,  with  a  theatre  audience,  a  stage, 
and  a  stage  master  of  ceremonies,  this  presents  good 
array  of  talent,  if  spectator  can  make  self  believe 
they’re  amateurs.  But  he  can’t.  ENTERTAINING. 


STRANGER  THAN  FICTION,  No.  14.  Universal.  9m. 
Cormorant  fishing;  a  Texas  woman  who  runs  five 
miles  every  day;  an  engine  which  runs  on  wate-;  a 
U.  S.  fort  that  was  built  accidentally  in  Canadian 
territory;  a  beekeeper  who  allows  insects  to  crawl 
over  his  face;  an  armless  musician.  This  short'  is 
absorbing  and  worthwhile.  VERY  GOOD. 


r 


SAFETY  DEVICE  IS  A 
MUCH  ABUSED  TERM  i 

There  is  Only  One — 


METRO  TRIO.  Brian  AHerne,  Joan  Crawford  and  Ronald  Colman  are  a  Metro  trio. 


A  Convention  Hotel 

Meeting  Your  Requirements 

Enjoy  a  New  Hotel  That  Meets 
Every  Convention  Need.  On  the 
Boardwalk  in  the  Heart  o  f  all 
Atlantic  City  Activities  and  Pre¬ 
pared  to  handle  the  Affairs  of 
your  Convention  or  Conference 
with  Ample  Facilities  to  Accom¬ 
modate  all. 

Full  and  Complete  Hotel  Service.  Spacious 
Sun  Decks — Swimming  Pool — Bar  and  Grill 

•  For  further  in¬ 
formation  and 
special  rate 
plan  write  to 

ATLANTIC  CITY,  NEW  JERSEY 


The 


resident 


THE  PHILADELPHIA  EXHIBITOR 


Decl5’35 


37 


....MEET 

AL  KATZ 

•  A1  is  THE  EXHIBITOR 
touring  field  representative. 
He  is  especially  delegated  by 
us  to  contact  you,  to  make 
certain  you  are  taking  advan¬ 
tage  of  the  various  services 
offered  you  by  Jay  Emanuel 
Publications,  Inc. 

•  Long  ago,  we  realized  that 
a  successful  motion  picture 
trade  journal  must  be  more 
than  a  publication  which  is 
mailed  to  its  readers  regularly. 
It  must  keep  in  touch  with  its 
many  readers  and  the  terri¬ 
tory  it  serves  by  PERSONAL 
CONTACT. 

•  With  the  best  local 
coverage  in  its  terri¬ 
tory,  with  its  many 
correspondents,  THE 
EXHIBITOR  is 
keeping  faith  with  its 
readers. 

•  But  to  make  this  contact 
even  more  intimate,  we  have 
designated  A1  Katz  as  its  field 
representative,  to  meet  you,  to 
pick  up  news  stories  and  pic¬ 
tures,  to  discuss  your  prob¬ 
lems  with  you,  to  see  how  else 
we  can  be  of  service. 


•  One  of  these  days  he  will 
be  dropping  in  to  see  you. 
Give  him  a  moment  or  so.  His 
one  purpose  is  to  serve  you. 

•  WATCH  FOR  HIM. 


Index  to 

Advertisers 

American  Heating  and  Ventilat- 

National  Petroleum  Products.. 

28 

ing  Company  . 

28 

National  Theatre  Supply  Company 

29 

Berlo  Vending  Company . 

27 

New  Jersey  Messenger  Service. 

27 

Harry  Brodsky  Decorating  Com- 

Novelty  Scenic  Studios,  Inc.... 

28 

PANY  . 

28 

Paramount  Decorating  Company.. 

28 

Business  Machinery  Company.... 

28 

Paramount  Pictures.  .Front  Cover, 

6 

First  Division 

Geraldine  S.  Porter . 

29 

11,  12.  1.3,  14  Outside  Back  Cover 

Quality  Premium  Distributors 

17, 

28 

GB  . 

4 

RCA  Manufacturing  Company. 

34 

General  Register  Corporation  . 

25 

RKO-Radio  . 30, 

31-32 

Frank  Hamerman-Horrow  Novelty 

Republic  Pictures  Corporation 

Company  . 

26 

21, 

22, 

23 

Hardwick  and  Magee  . 

28 

Clem  Rizzo  . 

24 

Edwin  R.  Harris . 

28 

S.  O.  S.  Corporation  . 

29 

Hollywood  Film  Exchange . 

34 

Sentry  Safety  Controls  ....27, 

28, 

36 

Horlacher  Delivery  Service,  Inc... 

26 

Edward  Sherman  . 

17 

Hotel  President  . 

36 

David  Supowitz  . 

27, 

28 

Irwin  Seating  Company  . 

25 

Thalheimer  and  Weitz . 

26 

Metro-Gold  wyn-M  ayer 

Typhoon  Air  Conditioning  Co  . . 

28 

Inside  Front  Cover 

Voigt  Decorative  Lighting . 

28 

National  Penn  Printing  Company 

37 

Warner  Brothers  Pictures . 

3 

JJtA&SL  dhoAonA,  U)hif 

OFFSET  ADVERTISING 


^ItCLlricJLuysi 

Your  advertising  must  do  more  than  merely  announce. 
It  must  create  the  desire  to  patronize  your  theatre. 

The  distinctive  appeal  of  a  properly  prepared  offset 
job  adds  gripping  attention  value  to  your  message.  It 
becomes  irresistible,  commanding  the  attention  and 
respect  which  your  theatre  deserves. 

^hi^dhAo. 

Anything  that  will  photograph  can  be  reproduced  in 
offset.  Lines,  curlicues  and  elaborate  designs,  which 
heretofore  have  been  rendered  prohibitive  by  the  cost 
of  cuts  and  composition,  can  now  be  done  with  very 
little  extra  effort. 

Our  experienced  staff  of  artists,  lay-out  men  and  copy 
writers  is  at  your  service. 

(ijzxjsuynwcioJl 

Offset  Lithography  is  a  revelation  in  Economy.  No 
other  medium  can  convey  as  thoroughly,  as  compel- 
lingly,  the  true  dignity  and  desirability  of  your  theatre, 
or  your  attraction,  at  so  moderate  a  cost. 

Only  at  National-Penn  will  you  obtain  the  many 
advantages  of  a  complete  advertising  institution  for 
just  the  price  of  your  printing. 


National  Penn  Printing  Co. 

1  23  3  VINE  STREET  •  PHILADELPHIA 


OSCAR  LIBROS  AL  BLOFSON  SIMON  LIBROS 


38 


THE  PHILADELPHIA  EXHIBITOR 


6-POINT  REVIEWS 


Who  made  it  .  .  .  Who’s  in  it  .  .  .  How 
good  it  is  .  .  .  Classified  for  adult  or  family 
trade  .  .  .  What  it  is  all  about  .  .  .  Length. 


COLUMBIA 


If  You  Could  Family 

Only  Cook  (6659)  °73my 

Herbert  Marshall,  Jean  Arthur,  Leo  Carrillo,  Lionel 

Stander,  Alan  Edwards,  Ralf  Harold,  Matt  McHugh, 
Richard  Powell,  Frieda  Insecourt. 

Built  solidly  for  entertainment,  “If  You 
Could  Only  Cook’’  is  an  audience  picture  that 
will  build  strongly.  Though  the  story  may  be 
far-fetched,  the  acting,  writing  is  tops,  with 

the  result  a  show  that  can  be  strongly  recom¬ 
mended.  The  wealthy  hero  masquerades  as  a 
butler,  meets  a  college  professor’s  daughter  on 
vacation  who  masquerades  as  a  cook,  the  two 
stating  they  are  married  to  get  jobs  with  an 
epicurean  who  is  also  a  racketeer.  Lionel 
Stander  is  the  gangster’s  (Carrillo’s)  body¬ 
guard  who  finds  out  hero  Marshall’s  real  iden¬ 
tity.  Windup  finds  the  hero  marrying  the  col¬ 
lege  prof’s  daughter,  not  a  fortune  hunting 
woman  to  whom  he  was  almost  wed.  Strong  in 
acting,  in  characterization,  with  a  title  that  can 
be  sold,  this  is  decidedly  good  audience  stuff. 

Estimate:  Good  comedy. 


Family 

Too  Tough  to  Kill  (5288)  Melodrama 

58m 

Victor  Jory,  Sally  O’Neill,  Thurston  Hall,  Johnny 
Arthur,  Robert  Gleckler,  George  Mackay,  Robert  Mid- 
dlemass,  Richard  Tucker,  Ward  Bond. 

Melodrama  with  a  tunnel  building  back¬ 
ground,  this  is  popular  stuff  for  neighborhood, 
best  for  twin  bills.  Hero  Jory  is  an  engineer 
who  is  hampered  by  those  who  don’t  want  the 
tunnel  to  be  finished.  Sally  O’Neill  is  the  girl 
reporter.  Between  the  two,  love  and  determina¬ 
tion  conquers  all,  the  bad  'uns  are  routed.  Made 
solely  for  popular  trade,  it  is  just  another 
program  accomplishment. 

Estimate:  Usual  program. 


GB 


AduB 

First  a  Girl  (3512)  Musical 

78m. 

Jessie  Matthews,  Sonnie  Hale,  Anna  Lee,  Griffith  Jones, 
Alfred  Dayton,  Constance  Godridge,  Eddie  Gray,  Maritta 
Hunt,  Donald  Stewart. 

This  has  a  silly,  naive  story  of  a  type  com¬ 
mon  in  Europe.  Sonnie  Hale  is  so  Brit'sh  as 
to  cause  wrong  kind  of  laughter  in  the  nabes. 
Picture  is  handsomely  mounted,  finely  photo¬ 
graphed,  has  pleasant  song  numbers,  novel 
dance  routines,  charming  personality  of  Jessie 
Matthews.  It  should  please  in  the  class  house 
with  large  feminine  trade.  Matthews,  Hale  are 
shown  accidentally  bound  together  because, 
pinch  hitting  in  his  role  as  female  impers  nator 
on  music  hall  stage,  she  makes  success,  be¬ 
comes  Continent’s  toast.  Falling  in  love  with 
acquaintance  Griffith  Jones  she  finds  it  hard 
keeping  up  masquerade  as  man,  but  he  finds  out. 
after  some  misunderstandings,  many  turns  of 
plot.  She  and  he  are  united.  Left  without  his 
partner,  Sonnie  Hale  makes  new  start  with 
new  female  impersonator  routine. 

Estimate:  Fairly  good  femme-trade,  class 
house. 


Mister  Hobo  (3516) 


Family 
Comedy  Drama 
81m. 

George  Arliss,  Gene  Gerrard,  George  Knowles,  Viola 
Keats,  Mary  Clare,  George  Hayes,  Frank  Collier. 

International  star  George  Arliss  generally 
dominates  all  pictures.  Occasionally  he  is  given 
good  cast  support  to  help.  In  this  particular 
case,  what  Mister  Hobo  does  will  depend  en¬ 
tirely  on  the  Arliss  draw.  As  a  tramp  with  a 
Rothschild  name  he  is  taken  up  by  those  who 
wish  to  use  that  name  to  swindle.  Arliss,  how¬ 
ever,  is  not  easily  fooled,  manages  to  spread 
happiness,  to  repay  kindness,  to  foil  the  crooks 
before  he  goes  on  his  way.  English-made,  this 
has  a  human,  appealing  story.  Returns  will 
probably  show  best  where  Arliss  is  liked. 

Estimate:  All  Arliss. 


METRO 


A  Tale  of  Two  Cities  (604) 


Family 
Drama 
120m. 

Ronald  Colman,  Elizabeth  Allan,  Reginald  Owen, 
Blanche  Yurka,  Edna  May  Oliver,  Basil  Rathbone,  Henry 
B.  Walthall.  Walter  Catlett,  Donald  Woods,  H.  B.  War- 
ne-,  Fritz  Leiber,  Mitchell  Lewis,  Claude  Gillingwater, 
Billy  Bevan,  Isabel  Jewell,  Lucille  La  Verne,  Tully 
Marshall,  Robert  Warwick,  Ralf  Harolde. 

Metro’s  “A  Tale  of  Two  Cities”  lives  up  to 
every  prediction,  emerges  as  one  of  the  truly 
big  pictures  of  this  or  any  other  movie  year. 
Once  made  before  as  a  silent,  then  a  big 
grosser,  the  1935  edition  is  an  accomplishment 
for  which  everyone  in  the  studio  can  take  bows. 
Produced  by  David  Selznick,  it  has  been  hand¬ 
somely  cast,  well  dressed,  is  sweeping  in  its 
direction,  a  production  that  will  get  a  two-fold 
result,  raves  from  the  critics,  money  at  the  box 
office.  Topnotch  performance,  of  course,  be¬ 
longs  to  Ronald  Colman  as  Sydney  Carton.  Eliz¬ 
abeth  Allan  is  Lucie  Manette,  Donald  Woods  is 
Charles  Darnay.  Even  the  smallest  bits  have 
been  given  to  well  known  feature  players ;  re¬ 
sult  is  a  show  that  must  be  hailed  with  the 
best.  Too  late  for  this  year’s  10  Best,  it  can 
automatically  fill  the  No.  1  place  on  the  10  Best 
of  1936.  It  is  a  production  of  productions. 

Estimate:  Big. 


Kind  Lady  (619) 


Family 
Melodrama 
85m. 

Aline  MacMahon,  Basil  Rathbone,  Mary  Carlisle,  Frank 
Albertson,  Dudley  Digges,  Nalo  Luxford.  Dora  Lloyd, 
Murray  Kinnell,  Donald  Meek,  Barbara  Shei Ids. 

Aline  MacMahon  is  a  maiden  lady  who,  with 
a  kind  heart,  opens  her  home  to  folks  who  turn 
out  to  be  crooks  wanting  her  paintings,  who 
eventually  outwits  them.  Apparently  made  for 
program  division,  it  should  satisfy  in  that  de¬ 
partment,  is  handicapped  for  anything  more. 
Almost  surrounded  by  crooks,  she  is  kept  a 
prisoner  until  nephew  Albertson  comes  to  the 
rescue.  Generally  a  melodrama  that  has  been 
well  handled,  considering  the  material,  it  is, 
however,  restricted  in  the  name  division,  should 
please  best  in  neighborhoods. 

Estimate:  Program. 


Last  of  Family 

.1  n  Realistic  Drama 

the  Pagans  (617)  72m. 

Mala,  Lotus  Long. 

Metro  has  produced  a  sincerely  made  South 
Pacific  idyll,  one  that  may  do  its  best  in  the 
better  type  houses,  but  which  ought  to  be  sale¬ 
able  anywhere.  Cast  has  Mala,  Lotus  Long 
(“Eskimo”)  as  natives  who  love  each  other, 
who  eventually  triumph  over  man-made 
obstacles.  Cautiously  titled  for  the  box  office, 
this  is  too  good  a  piece  of  merchandise  to  slip 
through  without  heavy  campaigning.  Even 
houses  which  shy  clear  of  nature-minded  pic¬ 
tures  ought  to  be  able  to  go  to  town  with  this 
one.  Story  tells  how  two  natives  are  balked 
in  their  love  by  a  native  chief,  how  love  over¬ 
comes  all.  Beautifully  photographed,  told  in 
interesting  fashion,  “Last  of  the  Pagans”  has 
material  with  which  to  sell. 

Estimate:  Deserves  support. 


The  Perfect 


Gentleman  (615) 


Family 
Comedy  Drama 
65m. 

Frank  Morgan,  Cicely  Courtneidge,  Heather  Angel, 
Herbert  Mundin,  Una  O’Connor,  Richard  Waring,  Henry 
Stephenson,  Doris  Lloyd,  Forrester  Harvey. 

Main  note  of  this  Metro  production  is  Cicely 
Courtneidge’s  presence.  In  England,  Miss 
Courtneidge  is  hot  box  office.  Whether  she  is 
on  this  side  will  not  be  decided  by  “The  Per¬ 
fect  Gentleman,”  a  mild-mannered  programmer 
that  hasn't  name  draw  or  domestic  appeal  to 
get  very  far  except  in,  perhaps,  higher  class 
sectors.  Central  character  Morgan  is  kindly, 
always  getting  into  jams,  helps  an  actress,  fin¬ 
ally  teams  up  with  her  as  an  act,  to  his  son’s 
chagrin.  When  Morgan  believes  that  his  con¬ 
tinuing  on  the  stage  may  hurt  his  son’s  minis¬ 
terial  career,  he  disappears,  later  turns  up, 
marries  his  partner. 

Estimate:  Best  for  class  houses. 


Whipsaw  (513) 


Family 
Melodrama 
82m. 

Myrna  Loy,  Spencer  Tracy,  Harvey  Stephens,  William 
Harrigan,  Robert  Gleckler,  Robert  Warwick,  Clay 
Clement,  John  Qualen,  Irene  Franklin. 

Backed  by  two  names,  this  melodramatic  pro¬ 
grammer  with  a  punchy  story  will  probably  be 
satisfactory.  Not  lacking  in  humor,  the  Loy- 
Tracy  combination  should  satisfy.  Heroine  Loy 
works  with  a  jewel  robber;  hero  Tracy  is  a 
G-man  who  poses  as  a  crook  to  find  the  guilty 
parties ;  the  two  eventually  find  love.  Include 
some  more  crooks,  a  stork  calling  at  a  farm¬ 
house  with  the  hero,  heroine  helping  out  the 
doctor,  a  last  minute  clearing  up  of  details — 
result  is  satisfactory  program  fare.  Up  to  the 
usual  Metro  standard  in  all  details,  this  won’t 
find  any  complaints  even  though  the  title  may 
not  prove  intriguing  in  all  spots. 

Estimate:  Good  program. 


What  Do  You  Think? 

It  is  the  aim  of  this  publication  to  give  its  readers 
every  possible  service.  Revision  of  the  page  is  an 
attempt  to  offer  a  concise  reviewing  form  that  will 
help  every  exhibitor.  Your  suggestions  and  criticisms 
are  welcomed.  Write  in  now  and  tell  us  whether 
you  like  this  or  not. 


THE  PHILADELPHIA  EXHIBITOR 


39 


CHESTERFIELD 


Hitch  Hike 

to  Heaven  (4036) 


Comedy 


Family 

Drama 

65m. 


Henrietta  Crosman,  Norman  Houston,  Anita  Page,  Her¬ 
bert  Rawlinson,  Polly  Ann  Young,  Sid  Saylor,  Crauford 
Kent,  Harry  Holman,  Al  Shean. 

Comedy  drama  that  will  be  best  appreciated 
by  the  family  trade,  “Hitch  Hike  to  Heaven" 
tells  the  tale  of  a  theatrical  family.  Grandma 
is  true  to  the  legitimate,  scoffs  at  son  Herbert 
Rawlinson,  a  screen  star,  fosters  grandson  Nor¬ 
man  Houston  as  a  member  of  her  touring 
troupe.  An  extra  girl  who  is  innocently  cast 
as  the  corespondent  in  the  screen  star’s  divorce 
suit  joins  up  with  grandma,  makes  a  name  for 
herself,  falls  in  love  with  the  grandson.  Event¬ 
ually,  the  screen  star  loses  his  reputation  be¬ 
cause  of  the  divorce,  almost  wrecks  his  son's 
impending  marriage  as  well,  but  all  is  ironed 
out  when  the  whole  troupe  gets  into  the  movies. 
With  some  capable  character  actors,  an  inter¬ 
esting  story,  this  should  please  the  family  trade. 

Estimate:  Best  for  nabes. 


aund  r  ,  !*mily 

Moon  (4021)  68m. 

Donald  Cook,  Erin  O’Brien-Moore,  Ann  Doran,  Alan 
Edwards,  John  (jualen,  Douglas  Fowley,  Barbara  Bedford, 
Richard  Tucker.  John  Millern. 

I  f  Chesterfield  keeps  showing  the  same  im¬ 
provement  in  the  coming  pictures  as  in  the  past 
few,  exhibitors  will  have  a  real  cause  to  rejoice. 
“Ring  Around  the  Room”  is  a  better  than  usual 
independent  picture,  set  amidst  a  newspaper 
background.  The  reporter  gets  fired,  eventually 
marries  boss’s  daughter  (responsible  for  his 
being  fired  in  order  to  cause  the  marriage). 
Things  go  from  bad  to  worse,  her  father  com¬ 
mits  suicide  after  losing  his  money;  the  wife 
goes  to  work ;  eventually  all  is  patched  up  when 
fortunes  turn.  Because  the  settings,  direction 
are  a  bit  above  Chesterfield  average,  because 
the  cast  has  some  capable  players,  this  deserves 
more  than  passing  attention. 

Estimate:  Better  than  average  inde. 


UNIVERSAL 


The  Great  Impersonation 
(9014) 


Family 

Melodrama 

61m. 


Edmund  Lowe,  Valerie  Hobson,  Henry  Mollison,  Wera 
Engels,  Frank  Reicher,  Lumsden  Hare,  Brandon  Hurst, 
Murray  Kinnell,  Esther  Dale. 

E.  Phillips  Oppenheim  contributed  plenty 
plot;  Universal  threw  in  a  fairly  good  cast. 
Result  is  “The  Great  Impersonation,”  a  mys¬ 
tery-melodrama  programmer  that  will  satisfy. 
It  will  probably  do  its  best  in  the  neighbor¬ 
hoods,  family  runs.  Highlights  are  a  dual  role 
for  hero  Lowe,  a  war  background,  spies,  a 
crazy  lunatic,  an  English  castle,  etc.,  with  prac¬ 
tically  everything  being  accounted  for  at  the 
finish.  Lowe  has  two  parts  to  handle,  plays 
both  well.  Sold  as  a  mystery  melodrama,  this 
is  certain  to  please  thrill  followers  with  the 
nature  such  that  it  is  probably  best  for  neigh¬ 
borhood  fare. 

Estimate:  Satisfactory  program  meller. 


PARAMOUNT 


Family 

Bar  20  Rides  Again  (3525)  Western 

62m. 

William  Boyd,  Jimmy  Ellison,  Jean  Rouverol,  Georg? 
Hayes,  Harry  Worth,  Frank  McGlynn,  Jr.,  Al.  St.  John. 

No.  3  in  the  Hop-Along  Cassidy  series,  “Bar 
20  Rides  Again”  is  the  best  yet,  bids  fair  to 
help  establish  this  new  Paramount  series  with 
the  top  westerns  turned  out.  Boyd  is  again 
Cassidy,  Ellison  his  aide.  Between  them  they 
rout  the  cattle  rustlers,  prove  that  might  doesn’t 
make  right.  Romance,  too,  is  present  between 
Ellison,  heroine  Rouverol.  Backed  by  a  good 
script,  better  than  average  photography,  nice 
backgrounds,  this  should  please  in  all  western 
houses. 

Estimate:  Good  stuff. 


Family 

Drift  Fence  ( - )  Western 

64m. 

Buster  Crabbe,  Tom  Keene,  Katherine  DeMille,  Glenn 
Erikson,  Richard  Carle,  Irving  Bacon,  Effie  Ellseler,  Jan 
Duggan,  Walter  Long,  Dick  Alexander,  Benny  Baker. 

Done  in  best  Paramount  western  manner,  this 
will  please  not  only  Zane  Grey  fans  but  all  open 
air  followers.  Comedian  Benny  Baker  inherits 
a  ranch,  comes  west  from  the  east,  arranges  to 
have  Texas  Ranger  Tom  Keene  impersonate 
him.  The  latter  is  after  a  bad  gang,  cleans  up 
everything  to  satisfaction  within  the  required 
time.  Concentrating  on  action,  good  photog¬ 
raphy,  an  ace  western  cast,  this  is  okay. 

Estimate:  Good. 


Family 

Scrooge  (3527)  Drama 

73m. 

Sir  Seymour  Hicks,  Donald  Calthrop,  Anthene  Seyler, 
Phillip  Frost,  Robert  Cochrane,  Mary  Glynne. 

Excellent  for  Christmas.  One  of  best  to 
come  from  England.  Settings  are  eerily  accu¬ 
rate;  photography  beautiful;  cast  utterly  intelli¬ 
gent,  natural.  What  handicaps  films  may  suffer 
from  English  dialogue,  downright  sentimental¬ 
ity  are  overcome  by  appropriateness  of  picture 
for  Christmas  week.  Story  in  brief  is  about 
old  miser  Scrooge,  mean  to  everyone.  Christ¬ 
mas  eve,  he  dreams  of  his  dead  partner  now 
suffering  torments  because  of  earthly  meanness ; 
he  dreams  of  spirits  who  take  him  through 
early  life,  to  Christmas  Eve  as  it  is  celebrated 
in  happy  homes,  to  his  own  death  in  miserable 
circumstances  mourned  by  no  one.  Waking  up, 
he  is  glad  to  be  alive  and  proceeds  to  undo  his 
character.  He  raises  his  assistant’s  salary,  does 
general  good,  resolves  to  act  thus  all  year 
round. 

Estimate:  Excellent  Christmas  week. 


Soak  the  Rich  ( - )  Comedy  Drama 

88m.  (preview) 

Walter  Connolly,  John  Howard,  Mary  Taylor,  Lionel 
Stander,  Francis  Compton,  Ilka  Chase. 

Whether  Hecht  and  MacArthur  can  make 
box  office  pictures  is  still  a  question.  “Soak 
the  Rich”  proves  the  pair  can  produce  a  differ¬ 
ent  type  picture  but  the  box  office  may  not  par¬ 
ticularly  benefit.  University  endower-magnate 
Connolly  has  a  daughter  who  falls  in  love  with 
a  campus  radical  leader.  Picture  eventually 
points  out  that  radicalism  is  merely  youthful 


intellects’  growing  pains,  winds  up  with  an 
orthodox  clinch.  Lunatic  looking  Lionel 
Stander  is  the  standout  as  a  nut  who  thinks  he 
can  put  Stalin,  Lenin  in  each  pocket,  can  still 
have  room  for  Marx.  Some  audiences  may 
find  parts  crazy.  With  only  Connolly’s  name 
to  sell,  the  Hecht-MacArthur  superstition  to 
buck,  what  “Soak  the  Rich”  will  do  is  a  ques¬ 
tion. 

Estimate:  Question. 


RADIO 


Seven  Keys  _  ,  £ami,y 

to  Baldpate  (611)  80m. 

Gene  Raymond,  Grant  Mitchell,  Moroni  Olsen,  Erin 
O’Brien-Moore,  Henry  Travers,  Walter  Brennan,  Ray 
Mayer,  Emma  Dunn,  Harry  Beresford. 

Already  made  several  times,  “Seven  Keys  to 
Baldpate”  emerges  as  a  routine  programmer 
that  might  sell  on  its  title.  Hero  Raymond  is 
a  novelist  who  seeks  to  write  a  novel  in  24 
hours  to  win  a  wager,  runs  into  difficulties. 
Crooks  come  to  the  deserted  hotel  in  which  he 
writes,  detectives,  etc.,  arrive  as  well.  Result  is 
a  program  offering  that  packs  fair  entertain¬ 
ment,  little  selling  appeal.  Most  moviegoers 
around  will  probably  think  they  have  seen  it 
somewhere  sometimes. 

Estimate:  Still  a  programmer. 


We’re  Only  Human  ,  Fami,y 

i  £  a  r\\  Melodrama 

(612)  80m. 

Preston  Foster,  Jane  Wyatt,  James  Gleason,  Arthur 
Hohl,  Jane  Sarwell,  John  Arledge,  Moroni  Olsen,  Mischa 
Auer,  Harold  Huber,  Christian  Rub. 

Program  melodrama,  well  done  in  the  police- 
gangster  tradition,  this  will  satisfy  neighbor¬ 
hood  audiences.  Detective-sergeant  Foster 
likes  to  make  crook  captures  on  his  own,  event¬ 
ually  learns  that  no  one  man  can  be  greater 
than  the  force,  understands  best  results  are 
gained  by  co-operation.  Heroine  Wyatt  is  a  sob- 
sister  who  gets  exclusive  stories,  almost  causes 
the  hero’s  death.  Fast  moving,  well  cast,  this 
is  gun  stuff  that  ought  to  please  even  if  its  de 
luxe  appeal  is  handicapped  by  cast  star  weak¬ 
ness.  Playing  up  emotional  values,  the  direc¬ 
tion  has  concentrated  on  human  interest,  with 
a  good  programmer  resulting. 

Estimate:  Satisfying  program. 


FIRST  DIVISION 


Family 

Swifty  (4052)  Western 

59m. 

Hoot  Gibson,  June  Gale,  George  Hayes,  Bob  Kortman, 
Late  McKee,  Art  Mix,  Starlight,  Ralph  Lewis. 

Another  rattling  good  western  in  the  usual 
Gihson  vein,  this  sees  him  suspected  of  murder, 
with  the  evidence  almost  condemning.  However, 
with  the  sheriff’s  help,  he  escapes,  eventually 
rounds  up  the  scheming  crooked  gang,  saves  the 
ranch,  cattle.  June  Gale  makes  an  attractive 
heroine;  Gibson  rides  well;  result  is  a  satisfy¬ 
ing  western. 

Estimate:  Should  please. 


40 


THE  PHILADELPHIA  EXHIBITOR 


REPUBLIC 


Frisco  Waterfront  (3518)  Drama 

66m 

Ben  Lyon,  Helen  Twelvetrees,  Rod  LaRocque,  Russell 
Hopton,  James  Burke,  Purnell  Pratt,  Henry  Kolker, 
Lee  Shumway,  Norman  Houston. 

Generally  incredible,  but  providing  entertain¬ 
ment,  holding  interest,  this  is  fairly  well  done. 
A  gubernatorial  candidate,  injured  in  a  crash, 
recalls  his  past  life  in  an  ether  dream.  As 
soldier  back  from  wars,  Ben  Lyon  is  done  bad 
by  his  pal  Rod  LaRocque  who  told  Helen 
Twelvetrees  Lyon  was  dead.  But  Lyon  marries 
girl,  has  a  hard  time  while  LaRocque,  “biding 
his  time,”  is  a  successful  editor.  Thinking 
herself  a  millstone  round  Lyon’s  neck,  Miss 
Twelvetrees  walks  out  on  him,  marries 
LaRocque,  hoping  ensuing  hatred  will  spur 
Lyon  to  success.  It  does ;  he  rises  from  dock- 
walloper  to  lawyer;  from  lawyer  to  district 
attorney ;  from  there  to  governor’s  chair.  Un¬ 
known  to  him,  LaRocque’s  influence  was  used  to 
help  him.  After  operation,  the  two  make  up, 
LaRocque  dying,  Lyon,  Twelvetrees  alone 
again. 

Estimate:  Fairly  good. 


The  Singing  Vagabond 

(3569) 


Family 

Western 

58m. 


Gene  Autry,  Ann  Rutherford,  Smiley  Burnette,  Bar¬ 
bara  Pepper,  Prank  LaRue,  Warner  Richmond,  Niles 
Welch. 

Once  again  Autry  proves  he  is  a  leader  in 
the  western  field  with  a  smartly  titled,  well  pro¬ 
duced  western  that  will  prove  a  sock  picture  for 
open  air  audiences.  As  a  U.  S.  plainsman,  he 
rescues  the  heroine  from  bandits.  Hero  is  later 
framed,  sentenced  to  be  shot,  but  escapes,  event¬ 
ually  bringing  back  the  guilty  man.  With  songs, 
good  comedy,  strong  fiction,  “The  Singing 
Vagabond”  is  a  high  number  in  a  swell  western 
series. 


Estimate:  Good  Autry. 


STATE  RIGHTS 


— I  —  Family 

I  he  I  est  (Reliable)  Action  Drama 

57m. 

Grant  Withers,  Grace  Ford,  Monte  Blue,  Lafe  McKee, 
Jimmy  Aubrey.  Rin  Tin  Tin.  Jr. 

Rugged  action  drama  set  in  the  frozen  north 
with  the  background  one  of  fur  stealing,  “The 
Test”  should  satisfy  houses  which  like  blood 
and  thunder  stuff.  Hero  Withers  is  a  trapper, 
owns  Rin  Tin  Tin,  Jr.  The  traps  are  stolen  by 
the  heavy’s  aides,  with  the  dog  eventually  sav¬ 
ing  the  day,  the  culprits  being  brought  to 
justice.  Keeping  a  fast  pace,  with  action  that 
nabes  like,  “The  Test”  ought  to  satisfy. 

Estimate:  Okay  pop. 


Famil  ir 

Cheyenne  Tornado  (Kent)  Western 

62m. 

Reb  Russell,  Victoria  Vinton,  Lafe  McKee. 

This  time  the  heroine-ranch  owner  is  being 
made  the  victim  of  a  plot  to  take  away  the 
possession,  but  eventually,  with  hero  Reb,  who 
is  a  deputy  sheriff,  the  bad  ’uns  are  routed,  even 
though  at  first  Reb’s  good  intentions  are  mis¬ 


understood.  Windup  finds  him  managing  the 
ranch,  the  romance  a  complete  success.  West¬ 
ern  followers  won’t  be  disappointed. 

Estimate:  Satisfying. 


MASTERPIECE 


Never  Too  Late 

(Reliable) 


Family 
Action  Drama 
59mk 


Richard  Talmadge,  Thelma  White,  Robert  Frazer,  Mil¬ 
dred  Harris,  Vera  Lewis,  George  Cheseboro,  Bull  Mon¬ 
tana.  Paul  Ellis. 

Once  more  athletic  Dick  Talmadge  scores  in 
a  rapid-fire  action  story.  Detective  Dick  fol¬ 
lows  the  jewel  thieves,  works  his  way  into  their 
good  graces,  not  only  gets  back  the  police  com¬ 
missioner’s  wife’s  jewels,  saves  her  from  em¬ 
barrassment,  but  rounds  up  the  gang,  wins  her 
sister.  Talmadge  fans  will  be  more  than  satis¬ 
fied  with  this  one. 


Estimate:  Usual  Talmadge  standard. 


Family 

Trigger  Tom  (Reliable)  Western 

61m. 

Tom  Tyler,  Bernadine  Hayes,  William  Gould,  Al.  St. 
John,  John  Elliott,  Bud  Osborne. 

When  his  uncle,  falsely  accused  of  murder, 
teams  up  with  a  gang,  hero  Tom  doesn’t  give 
up,  eventually  convinces  him  that  the  only  right 
way  is  the  only  way.  When  it  is  all  over  the 
gang  is  routed,  Tom  has  done  a  good  turn, 
with  the  heroine  won  as  well.  Up  to  the  high 
Tyler  standard,  good  stuff  for  the  western 
lovers,  this  has  a  little  different  plot,  will 
satisfy. 

Estimate:  Good  Tyler. 


PREFERRED 


Lawl  ess  Border  (Spectrum)  Western 

58m. 

Bill  Cody,  Molly  O'Day,  Martin  Garralaga,  John 
Eliot,  Joe  De  La  Cruz,  Merril  MacCormick. 

Photography  is  only  fair,  together  with  edit¬ 
ing  and  recording;  but  acting  is  competent, 
casting  excellent,  story  certainly  as  good  as  in 
other  westerns.  Cody,  as  undercover  man  for 
L .  S.  border  patrol,  gets  in  with  arms  smug¬ 
glers,  manages  to  round  them  up  despite  falling 
in  love  with  smuggler’s  sister  Molly  O’Day. 
Martin  Garralaga,  as  Cody’s  sidekick,  a  Mexi¬ 
can  government  undercover  man,  turns  in  nice 
show. 

Estimate:  Okay  Western. 


HOLLYWOOD 


Family 

Rio  Rattler  (Reliable)  Western 

60m. 

Tom  Tyler,  Eddie  Gribbon,  Marion  Shilling,  William 
Gould,  Tom  London,  Lafe  McKee,  Charles  Whitaker. 

Up  to  standard  Tyler,  this  shows  him  clean¬ 
ing  up  a  town  in  which  a  gang  headed  by  the 
Rio  Rattler  has  been  holding  sway.  Even 
though  the  murdered  Ranger’s  sister  mistakes 
him  for  the  man  who  killed  her  brother,  though 
his  pal  is  shot,  hero  Tom  never  fails,  brings 
the  gang  to  justice,  reveals  a  leading  citizen  as 
another  gang  member,  wins  the  girl.  Western 
fans  won’t  have  any  complaints. 

Estimate:  Good  Tyler. 


Social  Errors  (Ajax) 


Family 
Action  Drama 
60m. 


Gertrude  Messinger,  David  Sharpe,  Monte  Blue,  Lloyd 
Hughes,  Joseph  Girard,  Snowflake,  Sheila  Terry,  Matty 
Fain. 

The  original  Our  Gang  has  grown  up,  now 
appears  in  a  rapid-moving,  interesting,  well 
handled  action  series  that  neighborhoods  should 
like.  Hero  Sharpe  leaves  school  after  a  fight, 
becomes  involved  in  the  doings  of  Russians, 
Bolsheviks,  winds  up  as  a  hero  in  more  ways 
than  one,  saving  the  jewels,  winning  the  girl, 
outwitting  the  foreign  representatives,  allow¬ 
ing  his  father  to  buy  some  valuable  Russian 
jewels.  Like  the  first  two  in  this  series,  this 
manages  to  keep  going  at  top  speed,  is  ideal 
for  double  features  or  neighborhood  pop 
appeal. 


Estimate:  Should  please. 


Secrets  of  Paris  .  Family 

..  Comedy  with  Music 

(R*sal)  66m. 

Wendy  Barrie,  Zelma  O'Neal,  Gene  Gerrard. 

Here’s  a  surprise  attraction  that  ought  to 
create  favorable  word  of  mouth  in  the  better 
class  houses.  With  Wendy  Barrie’s  name  to 
sell,  some  delightful  music,  some  good  settings, 
“Secrets  of  Paris”  can't  help  please  in  neigh¬ 
borhoods  where  they  like  a  different  type.  Hero¬ 
ine  Barrie  is  the  daughter  of  a  soap  king,  gets 
a  job  as  an  artist’s  model  by  mistake,  falls  in 
love  with  the  artist  who  doesn’t  know  she’s 
wealthy.  Entanglements  cause  the  usual  lov¬ 
er’s  quarrel,  a  happy  ending  when  the  artist’s 
painting  (with  the  daughter  in  an  unclad  pose) 
is  used  to  sell  soap.  With  a  gay  spirit,  lilting 
music  that  runs  throughout,  some  good  numbers 
by  Zelma  O’Neal,  this  is  worth  more  than  pass¬ 
ing  interest. 

Estimate:  Worth  attention. 


FOREIGN 


Kiss  Me  Goodbye 

(Celebrity) 


Family 

Musical 

60m. 


Arthur  Riscoe,  Naunton  Wayne,  Magda  Schneider, 
Ruth  Maitland,  Victor  Fairley,  Wilfred  Noy,  Grete  Nat 
lar. 

What  is  for  British  audiences  a  fair  musical 
comedy  is  not  necessarily  entertainment  for  our 
own  people.  Picture  is  often  recorded  badly, 
has  little  plot,  has  a  parochial  viewpoint. 
Magda  Schneider  has  appealing  ways ;  that 
is  all.  Story  is  about  two  playboys  vaca¬ 
tioning.  in  Vienna.  They  fall  in  love  with 
the  landlady’s  daughter.  Finding  she  has  voice, 
can  dance,  they  land  her  in  an  opera,  but  time 
comes  for  them  to  fly  back  to  London.  Though 
greatly  smitten,  they  break  off,  go,  leaving  little 
Magda  Schneider  tearful  but  successful. 

Estimate:  For  different  houses. 


Front  Page  Madness 

(Principal) 


Adult 

Melodrama 

58m. 


Richard  Bird,  Diana  Napier,  Nancy  Burne,  Iris  Ash¬ 
ley. 

Foreign  made  entrant  that  has  a  newspaper 
background,  this  is  best  for  the  double  feature 
houses.  The  reporter  drinks  a  lot,  pulls  a  mur¬ 
der,  with  another  man  arrested  for  it.  Event¬ 
ually,  however,  the  real  murderer  is  found  out 
by  Scotland  Yard.  The  reporter  kills  himself, 
first  phones  the  story  to  his  paper. 

Estimate:  Weak. 


THE  CHECK-UP 


The  best  reference  department  in  the  industry  .  .  . 
Concise  and  up-to-date  .  .  .  Placing  at  the  exhibitor’s 
fingertips  all  he  needs  to  know  about  each  picture. 


Included  are  production  number,  whether  adult  or 
family  appeal,  title,  type  of  picture,  cast,  estimate  as 
carried  in  6-Pt.  Review,  running  time  and  when  reviewed. 
Pictures  listed  are  playing  currently,  about  to  be  re¬ 
leased  or  In  production  stage.  This  department  will 
appear  in  each  issue.  Save  all  issues  to  keep  a  com¬ 
plete  file.  As  new  data  is  added,  old  will  be  discarded. 
Read  the  review  first  in  6-Point  Reviews  and  checkup 
here  later.  If  there  is  variance  in  running  time,  it  is 
because  of  censor  conditions  or  later  cutting.  Check 
with  ycur  exchange  to  make  certain. 

- - - 

Columbia 

5004 - F - LOVE  ME  FOREVER - MU - Grace  Moore,  Robert 

Allen,  Leo  Carrillo,  Michael  Bartlett To  be  sold 93m. 

see  2nd  June  issue. 

5005—  F— THE  WHOLE  TOWN’S  TALKING— CD— Edward  G. 

Robinson,  Jean  Arthur,  Arthur  Byron,  John  Wray - Swell — 

95m. - see  1st  Feb.  issue. 

5006 —  F A  FEATHER  IN  HER  HAT D Pauline  Lord,  Basil 

Rathbone,  Wendy  Barrie,  Billie  Burke — Strong  on  Woman’s 
angle - 71m. - see  1st  Nov.  issue. 

5007—  F SHE  MARRIED  HER  BOSS C - Claudette  Colbert, 

Melvyn  Douglas,  Michael  Bartlett,  Jean  Dixon - Topnotch 

comedy — 92  m. — 2  -Aug. 

5009 F CARNIVAL CD — Lee  Tracy,  Jimmy  Durante,  Sally 

Eilers,  Florence  Rice — Fair  program — 64m. — see  1st  Feb. 
issue. 


5010 —  F — LET’S  LIVE  TONIGHT — CD — Lillian  Harvey,  Tullio 

Carmanati,  Tala  Birell — Sell  Carmanati — 77m. — see  1st. 

March  issue. 

5011 —  F — THE  BEST  MAN  WINS — AD — Edmund  Lowe,  Jack 
Holt,  Florence  Rice — So-so — 75m. — see  2nd  Jan.  issue. 

5012  F— THE  GIRL  FRIEND— C— Jack  Haley,  Ann  Sothern, 

Roger  Pryor,  Thurston  Hall - Pleasant  summer  fare — 69m. - 

1-Aug. 

5013  - F - THE  BLACK  ROOM— MD - Boris  Karloff,  Marian 

Marsh,  Robert  Allen - To  be  sold - 72m. - 1 -Aug. 

50114— F — EIGHT  BELLS — MD— Ralph  Bellamy,  John  Buckler, 
Ann  Sothern — So-so  sea  story — 70m. — see  2nd  April  issue. 

5015 - F— MILLS  OF  THE  GODS - D - May  Robson,  Fay  Wray, 

Victor  Jory,  Raymond  Walburn — So-so — 72m. — see  1st  Jan. 
issue. 


5016—  F - PARTY  WIRE - CD— Victor  Jory,  Jean  Arthur,  Helen 

Lowell,  Charles  Grapewin — Neighborhood — 67m. — see  1st 
May  issue. 

5017—  F— THE  UNWELCOME  STRANGER— CD— Jack  Holt, 

Mona  Barrie,  Ralph  Morgan,  Jackie  Searl,  Frankie  Darro - 

Satisfying - 64m. - see  2nd  April  issue. 

5018 —  F — AWAKENING  OF  JIM  BURKE — D — Jack  Holt,  Flor¬ 
ence  Rice - So-so - 70m. — see  1st  June  issue. 

5020 —  F — I'LL  LOVE  YOU  ALWAYS — D — Nancy  Carroll,  George 
Murphy,  Ray  Walburn,  Robert  Allen — Program — 68m. — see 
1st  April  issue. 

5021 —  F — AFTER  THE  DANCE — MD — Nancy  Carroll,  George 

Murphy,  Thelma  Todd,  Jack  LaRue - Program — 70m. — see 

2nd  Aug.  issue. 

5024 — F — CHAMPAGNE  FOR  BREAKFAST — D— Mary  Carlisle, 

Hardie  Albright,  Joan  Marsh - So-so - 67m. - see  2nd  July 

issue. 


5025 — F — AIR  HAWKS - MD — Ralph  Bellamy,  Wiley  Post,  Robert 

Allan,  Billie  Seward - For  action  lovers - 64m. - see  1st  June 


5026 - F - SUPERSPEED - AD - Florence  Rice,  Preston  Foster, 

Mary  Carlisle — Weak — 55m. — 2-Sept. 

5027—  F— DEATH  FLIES  EAST— MD— Conrad  Nagel,  Florence 
Rice,  Raymond  Walburn — Satisfying  mystery  drama — 65m. — 
see  1st  March  issue. 

5028—  F— TOGETHER  WE  LIVE— MD— Ben  Lyon,  Sheila  Man- 

nors,  Esther  Ralston,  Wera  Engels - Program - 70m. - 2-Sept. 

5029—  A— WHITE  LIES— MD— Walter  Connolly,  Fay  Wray,  Vic¬ 
tor  Jory — Filler — 65m. — see  1st  Jan.  issue. 

5030—  F— SWELL  HEAD— CD— Wallace  Ford,  Barbara  Kent, 
Dickie  Moore — For  neighborhoods — 59m. — see  1st  May  issue. 

5031—  F— THE  PUBLIC  MENACE— MD— Jean  Arthur,  George 
Murphy,  Douglas  DumbrilJe,  Victor  Killian — Program  meller — 
73m. —  1  -Oct. 

5032—  F— MEN  OF  THE  HOUR— AD— Richard  Cromwell,  Wal¬ 
lace  Ford,  Jack  LaRue— So-so  program — 61m:- — see  2nd 
May  issue. 


Published  Every  Issue 


KEY  TO  TYPE  OF  PICTURE 


AD — Action  Drama 
C — Comedy 
CD — Comedy  Drama 
COD — Costume  Drama 
CL — Classical  Drama 
D — -Drama 
F — Farce 


MD — Melodrama 
MU — Musical 
MY — Mystery  Drama 
0 — Operetta 
RD — Realistic  Drama 
SP — Spectacle 
W — Western 


5033—  F— ATLANTIC  ADVENTURE— CD— Nancy  Carroll,  Lloyd 

Nolan,  Harry  Langdon - Program - 70m. - 1 -Sept. 

5034—  F — IN  SPITE  OF  DANGER— AD— Wallace  Ford,  Marian 

Marsh - So-so  program - 55m. - see  1st  April  issue. 

5035—  F— THE  UNKNOWN  WOMAN— MD— Marian  Marsh,  Rich¬ 
ard  Cromwell - Fair - 60m. - see  2nd  June  issue. 

5036—  F— BEHIND  THE  EVIDENCE— AD— Don  Cook,  Norman 
Foster,  Pat  O’Malley — Program  stuff — 76m. — see  2nd  Jan. 
issue. 

5202—  F— THE  WESTERNER— W— Tim  McCoy,  Marion  Shilling 
— Suitable  western — 57m. — see  1st  Jan.  issue. 

5203—  F THE  SQUARE  SHOOTER W Tim  McCoy,  Jacque¬ 
line  Wells Okay  western 59m. see  1st  Feb.  issue. 

5204—  F— LAW  BEYOND  THE  RANGE— W— Tim  McCoy,  Billie 

Seward,  Robert  Allen - Okay  McCoy - 5  7m. — see  1st  March 

issue. 

5205—  F— THE  REVENGE  RIDER— W— Tim  McCoy,  Billie  Sew¬ 
ard,  Robert  Allen - Usual  McCoy - 5  7m. - see  2nd  April  issue. 

5206 —  F —  FIGHTING  SHADOWS — W — Tim  McCoy,  Geneva 
Mitchell,  Robert  Allan — Satisfactory  action — 5  7m. — see  1st 
May  issue. 

5207 —  F — JUSTICE  OF  THE  RANGE — W — Tim  McCoy,  Billie 

Seward - Swell  family  western — 58rn. — see  2nd  June  issue. 

5208 - F - RIDING  WILD - W - Tim  McCoy,  Billie  Seward,  Niles 

Welch - Usual  okay  McCoy - 5  7m. - 2 -July. 

6005— F— SHE  COULDN’T  TAKE  IT — (Rich  Girl’s  Folly) — CD — 
George  Raft,  Joan  Bennett,  Walter  Connelly,  Billie  Burke, 
Lloyd  Nolan - Good  job - 89m. - see  1st  Oct.  issue. 

6010—  F— IF  YOU  COULD  ONLY  COOK - C— Herbert  Marshall, 

Jean  Arthur,  Leo  Carrillo — Good  comedy — 72m. - see  2nd 

Dec.  issue. 

6011 —  A — CRIME  AND  PUNISHMENT — MD — Edward  Arnold!, 

Peter  Lorre,  Marian  Marsh — Problem - 88m. - see  1st  Dec. 

issue. 

60  1  5 — F — GRAND  EXIT — MD — Edmund  Lowe,  Ann  Sothern,  On¬ 
slow  Stevens - Program - 67m. - see  1st  Nov.  issue. 

6020 — F — THE  CALLING  OF  DAN  MATTHEWS — MD — Richard 
Arlen,  Charlotte  Wynters — Best  for  family  trade — 65m. — 
see  1  st  Dec.  issue. 

6023 — F — ESCAPE  FROM  DEVIL’S  ISLAND — MD — Victor  Jory, 
Florence  Rice,  Norman  Foster — Neighborhood  stuff — 65m. — 
see  1st  Dec.  issue. 

6033 —  F — GUARD  THAT  GIRL — MD — Robert  Allan,  Florence 
Rice,  Ward  Bond — Satisfactory  program — 67m. — see  2nd  Oct. 

6034—  F— THE  CASE  OF  THE  MISSING  MAN — MD — Roger 
Pryor,  Joan  Perry — Double  feature  stuff — 58m. — see  1st  Nov. 

6035—  F— TOO  TOUGH  TO  KILL — MD — Victor  Jory,  Sally 

O’Neill — Usual  program - 58m. - see  2nd  Dec.  issue. 

6201 —  F - WESTERN  FRONTIER - W - Ken  Maynard,  Lucille 

Brown,  Nora  Lane - Okay  western - 5  7m. - 1 -Sept. 

6202 —  F — HEIR  TO  TROUBLE — W — Ken  Maynard,  Joan  Perry, 

Wally  Wal  es - Satisfactory - 57m. - see  2nd  Oct.  issue. 

6203 —  F — WESTERN  COURAGE — W — Ken  Maynard,  Geneva 

Mitchell - Satisfying - 58m. - see  1st  Dec.  issue. 

- F - ONE  WAY  TICKET — D - Lloyd  Nolan,  Peggy  Conklin, 

Walter  Connelly - Nabe  stuff - 70m  . - see  2d  Nov.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

6211— GALLANT  DEFENDER— Charles  Starrett,  Joan  Perry,  Ed 
Le  Saint,  George  Cheseboro,  Eddie  Cobb,  Harry  Woods. 

— DANGEROUS  INTRIGUE — Ralph  Bellamy,  Joan  Perry, 
Gloria  Shea. 

— HELL  SHIP  MORGAN — Ann  Sothern,  George  Bancroft, 
Victor  Jory. 

- THE  LONE  WOLF  RETURNS— Melvyn  Douglas,  Gail 

Patrick,  Arthur  Hohl,  Nana  Bryant. 


THE  CHECKUP— 2-December-35 


A  JEP  Service 


—THE  MINE  WITH  THE  IRON  DOOR— Richard  Arlen. 
—MYSTERIOUS  AVENGER— Charles  Starrett,  Joan  Perry, 
Lafe  McKee. 

—NO  MORE  YESTERDAYS - Ruth  Chatterton,  Otto  Kruger, 

Marian  Marsh,  Lionel  Atwill,  Robert  Allen. 

- OPERA  HAT — Gary  Cooper,  Jean  Dixon. 

- PANIC  ON  THE  AIR - Ann  Sothern,  Lloyd  Nolan. 

- ROLLING  ALONG - Harry  Richman,  Rochelle  Hudson, 

Douglas  Dumbrille,  Lionel  Stander,  Walter  Connolly. 

First  Division 

3040 - F — HEI  TIKI — RD - With  native  cast,  photographed  by 

Alex  Markey - Big  bally  opportunity - 73m. - see  1st  Feb. 

issue. 

3050—  F— RAINBOW’S  END— W— Hoot  Gibson,  June  Gale— Okay 

- 60m. - see  2nd  June  issue. 

3051 —  F — SUNSET  RANGE — W — Hoot  Gibson,  Mary  Doran — 
Satisfactory — 55m. — see  2nd  March  issue. 

4001— F— JAVA  HEAD— D— Elizabeth  Allen,  John  Loder,  Anna 

May  Wong,  Edmund  Gwenn - The  tops  but  it  must  be  sold - 

68m. - 1 -Oct. 

4003— F— HONG  KONG  NIGHTS - MD— Tom  Keene,  Wera 

Engels,  Warren  Hymer,  Cornelius  Keefe - Fast  moving  meller 

— 59m. —  1-Oct. 

4010 - F — MIMI - D - Douglas  Fairbanks,  Jr.,  Gertrude  Lawrence 

- Depends  on  selling — 75m. - see  1st  Dec.  issue. 

4011—  F— DANCE  BAND— MU— Buddy  Rogers,  June  Clyde- 
Pleasant — 62m. — see  2nd  June  issue. 

4050— F— FRONTIER  JUSTICE — W— Hoot  Gibson,  James  Barnes 
— Good  Gibson — 58m. — see  2nd  Oct.  issue. 

405  I - F - SWIFTY - W - Hoot  Gibson,  June  Gale - Should  please 

- 60m. — see  2d  Dec.  issue. 

4060 — F — LAW  OF  THE  45’s — W — Guinn  Williams,  Molly 
O’Day — Should  please - 56m. - see  1st  Dec.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

4012 - RED  WAGON - Charles  Bickford,  Raquel  Torres,  Greta 

Nissen,  Anthony  Bushell. 

Also  distributing 

Chesterfield-Invincible 

3065— F— THE  GHOST  WALKS— MY— John  Miljan,  June  Coll- 
yer - Satisfying - 70m. - see  1st  Jan.  issue. 

3067—  F— CIRCUMSTANTIAL  EVIDENCE— MY— Chic  Chandler, 
Shirley  Grey,  Arthur  Vinton — Holds  interest — 67m. — see  2nd 
May  issue. 

3068 —  F — FALSE  PRETENSES — CD — Sidney  Blackmer,  Irene 
Ware,  Russell  Hopton — Smart  inde  program — 66m. — see  1st. 
Nov.  issue. 

3069 —  F — SONS  OF  STEEL — D — Charles  Starrett,  William  Bake- 

well,  Polly  Ann  Young — Average  inde 62m. — see  1st  Feb. 

issue. 

3072—  F— THE  WORLD  ACCUSES - D— Cora  Sue  Collins,  Dickie 

Moore,  Vivienne  Tobin,  Russell  Hopton — Holds  interest — 
63m. — see  2nd  Jan.  issue. 

3073—  F— A  SHOT  IN  THE  DARK— MY— Charles  Starrett, 
Robert  Warwick,  Marion  Shilling — Okay — 68m. — see  2nd 
March  issue. 

3079— F— SYMPHONY  OF  LIVING— CD— Evelyn  Brent,  A1 
Shean,  Charles  Judels — Better  than  average  inde - 87m. — see 

2nd  Feb.  issue. 

3081— F— PUBLIC  OPINION— CD— Lois  Wilson,  Crane  Wilbur. 
Shirley  Grey,  Luis  Alberni — For  neighborhoods — 64m. — see 
2nd  May  issue. 

4021 — F — RING  AROUND  THE  MOON — CD — Donald  Cook,  Erin 
O'Brien-Moore,  Ann  Doran — Better  than  average  inde — 68m. 
- see  2d  Dec.  issue. 

4032—  F— DEATH  FROM  A  DISTANCE  (Unseen  Death)— MY— 

Russell  Hopton,  Lola  Lane - Interesting — 68m. — 2-July. 

4033 —  F— THE  GIRL  WHO  CAME  BACK  (Her  Comeback) — D— 
Shirley  Grey,  Sidney  Blackmer — Holds  interest — 66m. —  1- 
July. 

4034—  F— SOCIETY  FEVER— C— Lois  Wilson,  Lloyd  Hughes, 
Hedda  Hopper,  Guinn  Williams,  Grant  Withers — Neighborhood 
stuff — 67m. —  1  -Oct. 

4035—  F— HAPPINESS  C.  O.  D.— CD— Donald  Meek,  Edwin  Max¬ 
well,  Polly  Ann  Young,  Irene  Ware — Program  inde — 68m. — 
I -Oct. 


4036— F— HITCH  HIKE  TO  HEAVEN— CD— Henrietta  Crosman, 
Polly  Ann  Young,  Norman  Houston — Best  for  nabes — 65m. — 
see  2d  Dec.  issue. 

4039—  A— CONDEMNED  TO  LIVE  (Life  Sentence)— MD— Ralph 
Morgan,  Maxine  Doyle,  Pedro  de  Corboda,  Russell  Gleason — 
Exploitable — 60m. —  1  -Oct. 

4040 —  F — LADY  IN  SCARLET — MY — Reginald  Denny,  Claudia 
Dell,  Patricia  Farr — Program  inde  mystery — 66m. — see  2nd 
Nov.  issue. 

4071— F— MURDER  AT  GLEN  ATHOL— MY— John  Miljan,  Irene 
Ware — Intriguing  mystery  meller — 69m. — see  1st  Nov.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

402  7 — TANGO — Marion  Nixon,  Marie  Prevost,  Chic  Chandler, 
Warren  Hymer,  Herman  Bing,  George  Meeker,  Franklyn  Pang- 
born. 

First  National-Warners 

804—  F— BROADWAY  GONDOLIER— MU— Dick  Powell,  Joan 

Blondell,  Adolphe  Menjou,  Louise  Fazenda,  Four  Mills  Broth¬ 
ers,  Ted  FioRito  and  band - Knockout - 98m. - see  2nd  July 

issue (  W)  . 

805—  F— SWEET  MUSIC— MU— Rudy  Vallee,  Ned  Sparks,  Allen 

Jenkins,  Alice  White,  Robert  Armstrong,  Joe  Cawthorn — 
Bound  for  fortune - 94m. - see  2nd  Feb.  issue -  (W). 

806 - A - BORDERTOWN — MD - Paul  Muni,  Bette  Davis,  Mar¬ 

garet  Lindsay,  Eugene  Pallette — Triumph  for  Muni — 90m. — 
see  2nd  Jan.  issue - (W). 

808 — F — STRANDED — MD — Kay  Francis,  George  Brent,  Patricia 
Ellis — Good  metropolitan  neighborhood,  class — 76m. — see  1st 
July  issue - (W). 

812—  F— FRONT  PAGE  WOMAN— CD— Bette  Davis,  George 

Brent,  Roscoe  Ates - Fair  program - 81m. - see  2nd  July  issue. 

—  (FN). 

813 —  F — DON’T  BET  ON  BLONDES — CD— Warren  William, 

Claire  Dodd,  Guy  Kibbee — Good  summer  fare — 60m. — see 
2nd  July  issue. -  (W).  _ . 

815 —  F — ALIBI  IKE— C— Joe  E.  Brown,  Olivia  De  Havilland— 
Should  score — 72m. — see  2nd  June  issue — (W). 

816—  F— DEVIL  DOGS  OF  THE  AIR — MD— James  Cagney,  Pat 

O’Brien,  Margaret  Lindsay,  Frank  McHugh — Ace - 94m. — 

see  2nd  Feb.  issue - (W) - Cosmopolitan. 

818 — F — GOING  HIGHBROW — C — Guy  Kibbee,  Edward  Everett 
Horton,  Zasu  Pitts — Sell  laughs — 67m. — see  1st  July  issue - 

(W). 

820— F — WE’RE  IN  THE  MONEY— C— Joan  Blondell,  Glenda 
Farrell,  Hugh  Herbert,  Henry  O’Neill — Topnotch  comedy — 
65m. - see  1st  Aug.  issue - (W). 

823— F— A  NIGHT  AT  THE  RITZ— C — William  Gargan,  Patricia 
Ellis,  Allen  Jenkins — Weak — 62m. — see  2nd  March  issue — 
(W). 

824 - F — DINKY — Jackie  Cooper,  Roger  Pryor,  Mary  Astor 

— Neighborhood — 65m. — see  1st  May  issue - (W). 

827—  F— THE  WHITE  COCKATOO— MY— Ricardo  Cortez,  Jean 
Muir,  Ruth  Donnelly — Average  mystery — 73m. — see  1st  Feb. 
issue — (  W) . 

828—  A— THE  RIGHT  TO  LIVE— D— Josephine  Hutchinson, 

George  Brent — Intelligently  handled — 68m. — see  1st  Feb. 
issue - (  W) . 

829—  F— THE  FLORENTINE  DAGGER— MY — Margaret  Lindsay, 
Donald  Woods — Standard  mystery — 69m. — see  1st  April  issue 

—  (W). 

851—  F— GOLD  DIGGERS  OF  1935 — MU— Dick  Powell,  Adolphe 
Menjou,  Gloria  Stuart,  Alice  Brady,  Glenda  Farrell,  Frank 

McHugh,  Hugh  Herbert — Can’t  miss 95m. — see  2nd  March 

issue - (FN) . 

852 —  A — BLACK  FURY — MD — Paul  Muni,  Karen  Morley,  Bar¬ 
ton  MacLane,  William  Gargan,  J.  Carrol  Naish,  Vince  Bar¬ 
nett — Topnotch — 97m. — see  2nd  April  issue — (FN). 

853—  F— GO  INTO  YOUR  DANCE— MU— A1  Jolson,  Ruby 
Keeler,  Helen  Morgan,  Glenda  Farrell,  Patsy  Kelly — Big  sell¬ 
ing  opportunity — 97m. — see  2nd  March  issue — (FN). 

856 — F— IN  CALIENTE— MU— Dolores  Del  Rio,  Pat  O’Brien, 
Edward  Everett  Horton — Depends  on  musical  draw — 84m. — 
see  1st  June  issue — (FN). 

858 —  F— THE  GIRL  FROM  TENTH  AVENUE— D— Bette  Davis, 
Ian  Hunter — Miss  Davis  deserves  a  better  break — 69m. — see 
1st  June  issue — (FN). 

859—  F— LIVING  ON  VELVET— CD — Kay  Francis,  George 
Brent  Warren  William — Sell  Francis,  Brent,  William — 89m. — 
see  1st  March  issue — (FN). 


PLEASE  CHECK  THE  RUNNING  TIME  WITH  YOUR  LOCAL  EXCHANGE 


A  JEP  Service 


THE  CHECKUP — 2-December-35 


863 — F — THE  WOMAN  IN  RED — D — Barbara  Stanwyck,  Gene¬ 
vieve  Tobin,  Gene  Raymond — Won’t  mean  much — 69m. — see 
2nd  Feb.  issue - (FN). 

865 — F - BRIGHT  LIGHTS - CD - Joe  E.  Brown,  Ann  Dvorak, 

Patricia  Ellis,  Joe  Cawthorn — Better  than  usual  Brown - 85m. 

_|_Aug.—  (FN). 

866 - F - THE  IRISH  IN  US — C - James  Cagney,  Pat  O'Brien, 

*  Olivia  DeHavilland,  Frank  McHugh,  Allen  Jenkins - Socko - 

83m.— 1-Aug.— (FNJ. 

867— F— OIL  FOR  THE  LAMPS  OF  CHINA— D— Pat  O'Brien, 
Josephine  Hutchinson,  Jean  Muir — Creditable  production — 
97m. - see  2nd  May  issue - (FN) - (Cosmopolitan). 

870— F— TRAVELING  SALESLADY— C— Joan  Blondell,  Glenda 
Farrell,  William  Gargan,  Hugh  Herbert,  Grant  Mitchell,  Ruth 

Donnelly - Attains  Warner  comedy  standard — 63m. — see  2nd 

March  issue — (FN). 

874—  F— WHILE  THE  PATIENT  SLEPT— MY— Aline  Mac- 

Mahon,  Guy  Kibbee,  Patricia  Ellis,  Allen  Jenkins — Fast  moving 
mystery — 66m. — see  1st  March  issue - (FN). 

875—  F— MARY  JANE’S  PA— CD— Aline  MacMahon,  Guy  Kib- 
‘  bee,  Tom  Brown,  Robert  McWade — Pleasant — 71m. — see  1st 

May  issue — (FN). 

877—  F— MURDER  IN  THE  CLOUDS— AD— Lyle  Talbot,  Ann 

Dvorak,  Gordon  Westcott — Okay  air  meller — 61m. — see  1st 
Jan.  issue - (FN). 

878—  F— RED  HOT  TIRES— AD— Lyle  Talbot,  Mary  Astor, 
Henry  Kolker — Ordinary  speedway  fare — 61m. — see  2nd 
Jan.  issue — (FN). 

879—  F— CASE  OF  THE  CURIOUS  BRIDE— MY— Warren  Wil¬ 
liam,  Margaret  Lindsay,  Allen  Jenkins,  Claire  Dodd - Stand¬ 

ard  mystery — 80m. — see  2nd  April  issue — (FN). 

880 —  A - G-MEN - James  Cagney,  Margaret  Lindsay,  Barton  Mac- 

Lane - Strong  in  big  cities - 85m. - see  1st  May  issue - (FN). 

905— F— PAGE  MISS  GLORY— C— Marion  Davies,  Pat  O'Brien, 

Dick  Powell,  Mary  Astor,  Patsy  Kelly - Okay  comedy - 91m. 

- 2-July - (Cosmopolitan)  . 

907  - F - FRISCO  KID — MD - James  Cagney,  Margaret  Lindsay, 

Ricardo  Cortez,  Lili  Damita — Ace  meller — 78m. — see  1st  Nov. 
issue — (W) . 

908  - F - SPECIAL  AGENT - MD - Bette  Davis,  George  Brent, 

Ricardo  Cortez,  Jack  LaRue,  Henry  O’Neill - Exploitation 

stuff - 78m. - 1  -Sept. - Cosmopolitan - (  W)  . 

909— A— DOCTOR  SOCRATES— MD— Paul  Muni,  Ann  Dvorak, 
Barton  MacLane,  Raymond  Brown — Good  program  crime 
drama — 79m. — see  2nd  Oct.  issue. —  (W.) 

9  |  o— A— DANGEROUS— D— Bette  Davis,  Franchot  Tone,  Mar¬ 
garet  Lindsay - All  Davis - 79m. - see  1st  Dec.  issue — (W). 

9  1-6— F— MISS  PACIFIC  FLEET— C— Joan  Blondell,  Glenda  Far¬ 
rell,  Warren  Hull,  Allen  Jenkins,  Hugh  Herbert - Good  laugh 

show - 74m. — see  1st  Dec^_ issue - (W). 

9  I  7 — F — STARS  OVER  BROADWAY— MU— Pat  O'Brien,  Jean 
Muir,  James  Melton,  Jane  Froman — Depends  on  selling — - 
101m. — see  2nd  Nov.  issue. 

918—  F— LITTLE  BIG  SHOT— CD— Sybil  Jason,  Glenda  Farrell, 

Robert  Armstrong,  Edward  Everett  Horton,  Jack  LaRue - New 

child  find - 80m. - 2 -Aug. - (W). 

919—  F— I  LIVE  FOR  LOVE— C— Everett  Marshall,  Dolores  Del 
Rio,  Hobart  Cavanaugh,  Guy  Kibbee,  Allen  Jenkins,  Berton 

Churchill,  Don  Alvarado - Sell  Marshall - 64m. - 1-Oct. - 

(W.) 

920—  F— PERSONAL  MAID’S  SECRET— CD— Warren  Hull,  Mar¬ 
garet  Lindsay,  Ruth  Donnelly.  Frank  Albertson,  Anita  Louise - 

Fair  program — 60m. —  I -Oct. —  (W.) 

928— F— MOONLIGHT  ON  THE  PRAIRIE — W— Dick  Foran, 
Sheila  Mannors,  George  E.  Stone — Fair — 60m. — see  1st  Nov. 
issue  (W). 

952— F— SHIPMATES  FOREVER— CD— Dick  Powell,  Ruby 

Keeler,  Lewis  Stone,  Ross  Alexander,  John  Arledge - Money 

show — 111m. —  1-Oct. —  (FN.) 

958 - F - 1  FOUND  STELLA  PARISH— D— Kay  Francis,  Ian 

Hunter,  Sybil  Jason,  Paul  Lukas — Strong  drama — 74m. — see 
1st  Nov.  issue  (FN). 

963— F— BROADWAY  HOSTESS— CD— Wini  Shaw,  Phil  Regan, 

Genevieve  Tobin,  Lyle  Talbot - Depends  on  selling — 70m. - 

see  1st  Dec.  issue - (W). 

966—  F— CASE  OF  THE  LUCKY  LEGS— MY— Warren  William, 

Genevieve  Tobin,  Patricia  Ellis,  Lyle  Talbot,  Allen  Jenkins, 
Peggy  Shannon - Plenty  laughs - 77m. - 1-Oct. - (FN.) 

967 —  F — THE  GOOSE  AND  THE  GANDER— C— Kay  Francis, 

George  Brent,  Claire  Dodd,  Genevieve  Tobin - Satisfactory 

program — 72m. — 2-Aug — (FN). 


968 — F— THE  PAY  OFF— AD— J  ames  Dunn,  Claire  Dodd, 

Patricia  Ellis,  Alan  Dinehart,  Frankie  Darro — Good  program - 

68m. - 1  -Oct. - (FN.) 

969 - F - MAN  OF  IRON - MD - Barton  MacLane,  John  Eldredge, 

Dorothy  Peterson - Program  meller - 62m. — see  2nd  Nov. 

issue - (FN) . 

970 — F — THE  MURDER  OF  DR.  HARRIGAN— MY— Kay  Lin- 

aker,  Ricardo  Cortez,  Mary  Astor — Program — 66m. - see  1st 

Nov.  issue — (FN). 

— F — THE  STORY  OF  LOUIS  PASTEUR — D— Paul  Muni, 

Joeseph  Hutchinson,  Anita  Louise,  Donald  Woods - Triumph 

- 85m. - see  1st  Dec.  issue - (FN). 

— F— A  MIDSUMMER  NIGHT’S  DREAM— Fantasy — Ian 
Hunter,  Grant  Mitchell,  Dick  Powell,  Ross  Alexander,  Hobart 
Cavanaugh,  Frank  McHugh,  Dewey  Robinson,  James  Cagney, 
Joe  E.  Brown,  Hugh  Herbert,  Otis  Harlan,  Olivia  De  Havil- 
land,  Veree  Teasdale,  Jean  Muir,  Victor  Jory,  Anita  Louise, 
Mickey  Rooney — Class  only,  unless  terrifically  sold — 135m. — 
see  2nd  Oct.  issue. - (W.) 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

855 - CAPTAIN  BLOOD - Errol  Flynn,  Lionel  Atwill,  Ross  Alex¬ 

ander,  Olivia  De  Havilland,  Guy  Kibbee,  David  Torrence. 
953— CEILING  ZERO— James  Cagney,  Pat  O'B  rien,  June  Travis, 
Stuart  Erwin — (FN). 

- ANTHONY  ADVERSE - Fredric  March,  Olivia  de  Havil¬ 
land,  Claude  Rains,  Anita  Louise,  Edmund  Gwenn. 

- APPLESAUCE - Ross  Alexander,  Anita  Louise,  Gene  Lock¬ 
hart,  Joseph  Cawthorn. 

- BACKFIRE - Ross  Alexander,  Patricia  Ellis,  Lyle  Talbot. 

- COLLEEN - Dick  Powell,  Ruby  Keeler,  Joan  Blondell,  Jack 

Oakie,  Hugh  Herbert,  Paul  Draper. 

- FRESHMAN  LOVE - Patricia  Ellis,  Frank  McHugh,  Warren 

Hull. 

—INVITATION  TO  A  MURDER— Marguerite  Churchill,  Gene¬ 
vieve  Tobin. 

- MAN-HUNT - Marguerite  Churchill,  Ricardo  Cortez,  Wil¬ 
liam  Gargan. 

—MAN  IN  THE  BLACK  HAT— Warren  William,  Bette  Davis. 
- PETRIFIED  FOREST — Leslie  Howard,  Bette  Davis,  Hum¬ 
phrey  Bogart,  Dick  Foran,  Allen  Jenkins,  Veree  Teasdale, 
Charles  Grapewin. 

- ROAD  GANG - Kay  Linaker,  Donald  Woods,  Addison 

Richards. 

- THE  SINGING  KID— AI  Jolson,  Edward  Everett  Horton, 

Allen  Jenkins,  Ricardo  Cortez,  Claire  Dodd,  Sybil  Jason. 

- SNOWED  UNDER - George  Brent,  Genevieve  Tobin,  Glenda 

Farrell,  Patricia  Ellis. 

—SONG  OF  THE  SADDLE— Dick  Foran,  Victor  Potel,  Bud 
Osborne - (FN) . 

—THE  WALKING  DEAD— Boris  Karloff,  Marguerite  Church¬ 
ill,  Ricardo  Cortez,  Barton  MacLane,  Warren  Hull. 

— THE  WIDOW  FROM  MONTE  CARLO— Warren  William, 
Dolores  Del  Rio,  Herbert  Mundin,  Colin  Clive. 

GB 

3404—  F— JACK  AHOY— C— Jack  Hulbert,  Nancy  O’Neil — Weak 

—74m  . - see  2nd  Feb.  issue. 

3405 —  F — EVERGREEN — MU — -Jessie  Matthews — Pleasant — 83m. 
see  2nd  Jan.  issue. 

3407— F— THE  IRON  DUKE— COD— George  Arliss— Worthy  pro. 

duction - 80m. - see  2nd  Feb.  issue. 

3408 - F— PRINCESS  CHARMING— MU - Evelyn  Laye,  Henry 

Wilcoxson — Fair  large  city,  neighborhood — 70m. — see  1st  July 
issue. 

3409— F— MY  HEART  IS  CALLING - MU— Jan  Kiepura,  Marta 

Eggerth — Okay — 88m. — see  1st  Jan.  issue. 

3410 - F - LOVER  DIVINE - MU - Marta  Eggerth,  Helen  Chand¬ 
ler - Soothing - see  1st  Feb.  issue. 

3414—  F— MY  SONG  FOR  YOU— MU— Jan  Kiepura,  Sonnie  Hale 

- Swell  singing - 70m. - see  2nd  June  issue. 

3415—  F— THE  MAN  WHO  KNEW  TOO  MUCH— MD— Nova  Pil- 

beam,  Leslie  Banks,  Edna  Best,  Peter  Lorre - To  be  sold - 

74m. - see  2nd  March  issue. 

3417— A— LOVES  OF  A  DICTATOR— (The  Dictator)— COD— 

Clive  Brook,  Madeleine  Carroll,  Emyln  Williams - Impressive 

— 85m  . - see  2nd  March  issue. 


This  is  a  complete  record  of  a  year’s  releases.  For  any  pictures  released  before  that  time, 
see  earlier  issues  of  The  Check-Up.  In  this  Check-Up,  complete  statistical  information, 

brought  up-to-date,  is  included. 


THE  CHECKUP— 2-December-35 


A  JEP  Service 


350! — F — 39  STEPS - MY — Robert  Donat,  Ma'deleine  Carroll, 

Godfrey  Tearle - Should  please — 79m. - 2-July. 

3502— F— THE  MORALS  OF  MARCUS - D— Lupe  Velez,  lan  Hun¬ 
ter,  Adrienne  Allen — Program - 73m. - see  1st  Nov.  issue. 

3503 - A - THE  CLAIRVOYANT — MD - Claude  Rains,  Fay  Wray, 

Jane  Baxter,  Jack  Rame - No  trouble  anywhere  with  adults — 

73m. - 2-Iune. 

3508—  F— BORN  TO  GLORY— MD— Betty  Balfour,  John  Mills— 
English  in  theme,  must  be  sold — 68m. — see  2nd  Oct.  issue. 

3509—  F — ALIAS  BULLDOG  DRUMMOND— CD — Jack  Hulbert, 

Fay  Wray - Fair - 63m. — 2-Aug. 

3510—  F — THE  PASSING  OF  THE  THIRD  FLOOR  BACK — D— 

Conrad  Veidt,  Renee  Ray,  Anna  Lee — Class  excellence - 86m. 

- see  1st  Nov.  issue. 

3512 F — FIRST  A  GIRL — MU Jessie  Matthews,  Sonnie  Hale — 

Fairly  good  femme  trade,  class  house - 78m. - see  2nd  Dec. 

issue. 

35  1 3— F— TRANSATLANTIC  TUNNEL— MD — Richard  Dix,  Les¬ 
lie  Banks,  Helen  Vinson,  Madge  Evans - Impressive  job - 94m. 

- see  1st  Nov.  issue. 

3516 - F - MISTER  HOBO — CD — George  Arliss,  Gene  Gerrard - 

All  Arliss — 8  1  m. — see  2nd  Dec.  issue. 

Liberty 

(Distributed  in  Philadelphia,  Washington  by  Hollywood;  elsewhere 
by  Republic) 

— F - BORN  TO  GAMBLE — D — Onslow  Stevens,  H.  B.  War¬ 

ner,  Maxine  Doyle.  Lois  Wilson — To  be  sold  —  69m. I -Aug: 

- F - DIZZY  DAMES — C — Marjorie  Rambeau,  Lawrence  Grey, 

Florine  McKinney — Entertains — 65m. - see  2nd  June  issue. 

- F - THE  OLD  HOMESTEAD — MU - Mary  Carlisle,  Law¬ 
rence  Gray,  Dorothy  Lee,  Wfllard  Robertson,  Eddie  Nugent, 
Fuzzy  Knight - Good  job - 70m. - I -Aug. 

- F— SWEEPSTAKE  ANNIE— C— Tom  Brown,  Marion  Nixon, 

Inez  Courtney,  Wera  Engels — Nice — 74m. — see  2nd  Jan.  issue. 

Majestic 

(Distributed  in  Philadelphia  by  Masterpiece,  in  Washington  by 
Trio,  elsewhere  by  Republic) 

- A - MOTIVE  FOR  REVENGE - MD - Don  Cook,  Irene 

Hervey.  Doris  Lloyd Strong  melodrama- — —60m. I -Aoril 

- F — MUTINY  AHEAD — MD - Neil  Hamilton,  Kathleen 

Burke — Plenty  of  action - 63m. - see  2nd  Feb.  issue. 

- F - RECKLESS  ROADS — MD - Judith  Allen,  Regis  Toomey, 

Lloyd  Hughes,  Ben  Alexander,  Matthew  Betz — Good  family, 
nabe — 60m. —  1  -Aug. 

Mascot 

(Distributed  in  Washington  by  Gold  Medal,  elsewhere  by  Republic) 

— F — BEHIND  THE  GREEN  LIGHTS — MD — Norman  Foster, 

Judith  Allen,  Sidney  Blackmer - Packed  with  action - 68m. - 

see  2nd  March  issue. 

—F— CONFIDENTIAL— MD - Donald  Cook,  Evalyn  Knapp, 

Warren  Hymer - Good  program - 66m. - see  1st  Nov.  issue. 

- F - HARMONY  LANE - MU — Douglas  Montgomery,  Evelyn 

Venable,  Adrienne  Ames,  Joe  Cawthorn,  William  Frawley, 

Cora  Sue  Collins — Good  everywhere - 84m. - 1 -Sept. 

— F— THE  HEADLINE  WOMAN— MD— Heather  Angel,  Jack 
LaRue,  Roger  Pryor,  Ford  Sterling,  Conway  Tearle - Decid¬ 
edly  okay - 78m. - 2-May. 

— F — LADIES  CRAVE  EXCITEMENT— MD — Norman  Foster, 

Evalyn  Knapp,  Esther  Ralston,  Eric  Linden,  Purnell  Pratt - 

Topnotch  inde — 67m. —  1-July. 

_F— ONE  FRIGHTENED  NIGHT— MY— Mary  Carlisle,  Regis 

Toomey,  Arthur  Hohl,  Wally  Ford - Spooky - 66m. - see  1st 

May  issue. 

— F— STREAMLINE  EXPRESS— MD— Victor  Jory,  Evalyn 

Venable,  Esther  Ralston,  Ralph  Forbes - Satisfactory - 69m. - 

2-Sept. 

- F - WATERFRONT  LADY — MD - Ann  Rutherford,  Barbara 

Pepper,  Frank  Albertson,  Grant  Withers,  Jack  LaRue - Buildup 

for  a  new  name — 68m. —  1 -Oct. 

Metro 

501— F— MARK  OF  THE  VAMPIRE— MD— Lionel  Barrymore, 
Elizabeth  Allen,  Bela  Lugosi — Satisfactory  thriller — 84m. — 
see  1  st  April  issue. 

502 - A— PUBLIC  HERO  No.  1 - MD - Chester  Morris,  Lionel 

Barrymore,  Jean  Arthur — Okay — 79m. — see  1st  June  issue. 


504—  F— WEST  POINT  OF  THE  AIR— MD— Wallace  Beery, 
Robert  Young,  Robert  Taylor,  Maureen  O’Sullivan,  Lewis 

Stone,  Rosalind  Russell - Plug  name  draw - 100m. - see  1st 

March  issue. 

505 —  F - O’SHAUGHNESSY’S  BOY— D— Wallace  Beery,  Jackie 

Cooper,  Spanky  McFarland,  Sara  Haden — Another  strong 
Metro  grosser - 96m. - I -Oct. 

507— A— BIOGRAPHY  OF  A  BACHELOR  GIRL—  C— Ann 

Harding,  Edward  Everett  Horton,  Robert  Montgomery,  Edward 

Arnold,  Una  Merkel - Class  comedy — 83m. - see  1st  Jan. 

issue. 

509— A— THE  FLAME  WITHIN— D— Ann  Harding,  Herbert 
Marshall,  Maureen  O'Sullivan — Well  done — 73m. — see  2nd 
May  issue. 

5  10 - F — CALM  YOURSELF — C - Robert  Young,  Madge  Evans, 

Betty  Furness — Program — 70m. — see  1st  July  issue. 

5  I  1 — A — MAD  LOVE — MD — Peter  Lorre,  Colin  Clive,  France* 
Drake - For  horror  followers - 81m. - 2-July. 

5  1 2— F— I  LIVE  MY  LIFE— CD — J  oan  Crawford,  Brian  Aherne, 
Aline  MacMahon,  Eric  Blore,  Fred  Keating — Smart  money  pic¬ 
ture - 90m. - I  -Oct. 

5  13 — F - WHIPSAW - MD - Myrna  Loy,  Spencer  Tracy — Good 

program 82m. — see  2nd  Dec.  issue. 

5  1  6— F— AFTER  OFFICE  HOURS— CD— Clark  Gable,  Constance 

Bennett,  Stuart  Erwin,  Billie  Burke — In  the  money — 71m. _ 

see  2nd  Feb.  issue. 

520— F— BONNIE  SCOTLAND— C— Laurel  and  Hardy,  June 

Lang,  Anne  Grey,  William  Janney - Sell  Laurel-Hardy - 90m. 

- 1-Aug. 

523—  F— THE  WINNING  TICKET— C— Leo  Carrillo,  Ted  Healy, 

Louise  Fazenda - So-so  comedy - 72m. - see  1st  Feb.  issue. 

524—  F— MURDER  IN  THE  FLEET— MY— Robert  Taylor,  Jean 

Parker,  Jean  Hersholt,  Ted  Healy,  Una  Merkel — Program — 
70m. - see  2nd  May  issue. 

528 —  F — ESCAPADE — CD — William  Powell,  Luise  Rainer,  Vir¬ 
ginia  Bruce - Buildup  for  new  find - 94m. - see  2nd  July  issue. 

529—  F— RENDEZVOUS— MY— William  Powell,  Rosalind  Rus¬ 
sell,  Binnie  Barnes,  Lionel  Atwill — Good  spy  program — 100m. 
- see  I  st  Nov.  issue. 

533— F— DAVID  COPPERFIELD— CL— Lionel  Barrymore,  W. 
C.  Fields,  Madge  Evans,  Maureen  O’Sullivan,  Lewis  Stone, 

Frank  Lawton,  Edna  Mae  Oliver - Fine - 1  10m. - see  2nd  Jan. 

issue. 

536— F— MUTINY  ON  THE  BOUNTY— Charles  Laughton,  Clark 
Gable,  Franchot  Tone — Industry  triumph — 133m. — see  2nd 
Nov.  issue. 

53  7— F— NAUGHTY  MARIETTA— MU— J  eanette  MacDonald, 

Nelson  Eddy,  Frank  Morgan — Big - 80m. - see  1st  March 

issue. 

541— F— THE  BAND  PLAYS  ON— CD — Robert  Young,  Betty 
Furness,  Stuart  Erwin,  Ted  Healy,  Leo  Carrillo - Fair  pro¬ 
gram - 8  7m. — see  1st  Jan.  issue. 

543  - F - SEQUOIA - AD - Jean  Parker,  Russell  Hardie — Differ¬ 
ent - 74m. — see  1st  Feb.  issue. 

544  - F - SOCIETY  DOCTOR - MD — Chester  Morris,  Virginia 

Bruce,  Billie  Burke,  Ray  Walburn — Okay  program — 66m. — 
see  2nd  Jan.  issue. 

545—  F— SHADOW  OF  DOUBT— MY— Virginia  Bruce,  Ricardo 
Cortez,  Isabel  Jewell — Entertaining  programmer — 75m. — see 
2nd  Feb.  issue. 

546—  F— THE  CASINO  MURDER  CASE— MY— Paul  Lukas,  Don¬ 

ald  Cook,  Rosalind  Russell,  Ted  Healy,  Louise  Fazenda — Okay 
—  79m. - see  1st  March  issue. 

54  7 — F - TIMES  SQUARE  LADY — CD — Robert  Taylor,  Virginia 

Bruce,  Helen  Twelvetrees,  Jack  La  Rue,  Nat  Pendleton - Okay 

program 64m. — see  1st  March  issue. 

548 — F — BABY  FACE  HARRINGTON — C — Charles  Butterworth. 

Una  Merkel,  Nat  Pendleton,  Eugene  Pallette - Plenty  of 

laughs - 60m. — see  1st  April  issue. 

549 - F — ONE  NEW  YORK  NIGHT — CD— Franchot  Tone,  Con¬ 
rad  Nagle,  Una  Merkel,  Charles  Starrett — Fair - 79m. - see 

1st  April  issue. 

550 — F - AGE  OF  INDISCRETION - D — Paul  Lukas,  Helen  Vin¬ 
son,  David  Jack  Holt,  May  Robson,  Madge  Evans - Satisfying 

program - 90m. — see  2nd  May  issue. 

5  51— F - VAGABOND  LADY - CD— Robert  Young,  Evelyn  Ven¬ 
able - Good  program - 78m. — see  2nd  April  issue. 

601—  F— BROADWAY  MELODY  OF  1936 — MU— Jack  Benny, 

Eleanor  Powell,  Robert  Taylor,  Sid  Silvers,  Una  Merkel - Big 

exploitation  opportunity - 1  10m. - 1-Sept. 

602—  F— CHINA  SEAS— MD— Wallace  Beery,  Clark  Gable,  Jean 

Harlow,  Lewis  Stone - Big  number - 93m. - see  2nd  July  issue. 


PLEASE  CHECK  THE  RUNNING  TIME  WITH  YOUR  LOCAL  EXCHANGE 


44 


A  JEP  Service 


THE  CHECKUP — 2-December-35 


604 — F — A  TALE  OF  TWO  CITIES — D — Ronald  Colman,  Eliza¬ 
beth  Allan,  Reginald  Owen,  Edna  May  Oliver,  Basil  Rathbone 

- Big - 1  20m. — see  2nd  Dec.  issue. 

611 — F - WOMAN  WANTED - MD - Maureen  O’Sullivan,  Joel 

McCrea,  Lewis  Stone,  Louis  Calhern — Program  melodrama — 
78m. - 1  -Aug. 

612 - A - THE  MURDER  MAN - MD — Spencer  Tracy,  Virginia 

Bruce — Must  be  sold — 70m. - see  2nd  July  issue. 

613 —  F— THE  BISHOP  MISBEHAVES— CD— Edmund  Gwenn, 

Maureen  O’Sullivan,  Lucille  Watson,  Reginald  Owen,  Dudley 
Digges,  Norman  Foster - Smart  program - 80m. —  1 -Oct. 

614 —  F - PURSUIT - AD - Chester  Morris,  Sally  Eilers,  Scotty 

t  Beckett,  Henry  Travers - Program - 65m. — 2-Aug. 

615— F— THE  PERFECT  GENTLEMAN— CD— Frank  Morgan, 
Cicely  Courtneidge,  Heather  Angel — Best  for  class  houses — 
70m. - see  2nd  Dec.  issue. 

616— F— IT’S  IN  THE  AIR— C— Jack  Benny,  Ted  Healy,  Una 

Merkel,  Mary  Carlisle,  Grant  Mitchell,  Nat  Pendleton - Plenty 

funny - 80m. - see  2nd  Oct.  issue. 

617— F— LAST  OF  THE  PAGANS— RD— Mala,  Lotus  Long— 

Deserves  support —  72m. - see  2nd  D  ec.  issue. 

619 — F — KIND  LADY — MD - Aline  MacMahon,  Basil  Rathbone, 

Mary  Carlisle — Program - 85m. — see  2nd  Dec.  issue. 

625— F— HERE  COMES  THE  BAND— MU— Ted  Lew.s  and  band, 
Virginia  Bruce,  Ted  Healy,  Nat  Pendleton,  Spanky  McFarland 
— Plenty  to  sell — 77m. — 2-Aug. 

628— F - AH  WILDERNESS— CD— Wallace  Beery,  Lionel  Barry¬ 
more,  Eric  Linden,  Aline  MacMahon,  Cecilia  Parker — Fine - 

98m. — see  1st  Dec.  issue. 

638— F— ANNA  KARENINA— D— Greta  Garbo,  Fredric  March. 

Freddie  Bartholomew,  Maureen  O'Sullivan — Impressive - 85m. 

— 2-July 

644— F— A  NIGHT  AT  THE  OPERA— F—Groucho,  Chico, 

Harpo  Marx,  Kitty  Carlisle,  Allan  Jones — Cleanup — 9  7m. - 

see  1st  Nov.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

517 - RIFF  RAFF - Jean  Harlow,  Spencer  Tracy,  Joseph  Calleia, 

Una  Merkel,  Allen  Jenkins,  Roger  Imhof,  J.  Farrell  Mac¬ 
Donald,  George  Givot. 

618— THREE  LIVE  GHOSTS— Richard  Arlen,  Cecilia  Parker, 
Beryl  Mercer,  Claude  Allister. 

643 - ROSE  MARIE — Jeanette  MacDonald,  Nelson  Eddy,  James 

Stewart,  Allan  Jones,  Una  O’Connor. 

—THE  BOHEMIAN  GIRL— Laurel  and  Hardy,  Jacqueline 
Wells,  Antonio  Moreno,  Mae  Busch. 

- THE  GREAT  ZIEGFELD— William  Powell,  Myrna  Loy, 

Luise  Rainer,  Fanny  Brice,  Ray  Bolger,  Virginia  Bruce,  Nat 
Pendleton,  Ann  Pennington,  Reginald  Owen. 

— ROBIN  HOOD  OF  EL  DORADO — Warner  Baxter,  Ann 
Loring,  Margo,  Bruce  Cabot,  William  Henry,  J.  Carrol  Naish, 
Francis  MacDonald. 

- TARZAN  ESCAPES - Johnny  Weismuller,  Maureen  O’Sulli¬ 
van,  John  Buckler,  William  Henry,  Benita  Hume. 

- THREE  GODFATHERS - Chester  Morris,  Lewis  Stone,  Wal¬ 
ter  Brennan,  Irene  Hervey,  Chic  Sale. 

- THREE  ON  A  BENCH - Jimmy  Savo,  Isabel  Jewell,  Leon 

Errol,  Ed  Gargan. 

—TOUGH  GUY— Jackie  Cooper,  Joseph  Calleia,  Lewis  Stone, 
Robert  Grieg,  Jean  Hersholt,  Rin  Tin  Tin,  Jr. 

—VOICE  OF  BUGLE  ANN— Lionel  Barrymore,  Maureen 
O’Sullivan,  Eric  Linden,  Dudley  Digges. 

—WIFE  VS.  SECRETARY— Clark  Gable,  Jean  Harlow,  Mryna 
Loy.* 

Paramount 

3424— F— WINGS  IN  THE  DARK— MD— Myrna  Loy,  Cary  Grant, 

Hobart  Cavanaugh - Better  than  average - 67m. - see  1st  Feb. 

issue. 

3425 - F — ONCE  IN  A  BLUE  MOON - CD - Jimmy  Savo,  Whitney 

Bourne,  Cecilia  Parker - Problem - 74m. - see  2nd  May  issue. 

3426— F— THE  GILDED  LILY— CD— Claudette  Colbert,  Fred 

MacMurray,  Luis  Alberni - Okay - 85m. — see  2nd  Jan.  issue. 

3427— F— LIVES  OF  A  BENGAL  LANCER— MD— Gary  Cooper. 

Franchot  Tone,  Richard  Cromwell,  Guy  Standing - Big - 

105m. - see  2nd  Jan.  issue. 

3428— F— ROCKY  MOUNTAIN  MYSTERY— W— Randolph  Scott, 

Chic  Sale,  Kathleen  Burke - Fair - 65m. - see  1st  Feb.  issue. 

3429 — A — RUMBA — D — George  Raft,  Carole  Lombard,  Margo, 


Lynne  Overman - Must  be  sold - 75m. - see  1st  Feb.  issue. 

3430 — F— ALL  THE  KING’S  HORSES— MU— Carl  Brisson,  Ed¬ 
ward  Everett  Horton,  Mary  Ellis,  Katherine  DeMille - Ace 

Musical - 84m. - see  2nd  Feb.  issue. 

343  1 - F — RUGGLES  OF  RED  GAP - C - Charles  Laughton,  Mary 

Boland,  Charles  Ruggles  Zasu  Pitts,  Roland  Young,  Leila 
Hyams - Very  good - 94m. - see  2nd  Feb.  issue. 

3432  F — CAR  99 AD — Fred  MacMurray,  Sir  Guy  Standing, 

Ann  Sheridan - Satisfactory - 74m. — see  2nd  Feb.  issue. 

3433  - F— MISSISSIPPI— CD— Bing  Crosby,  W.  C.  Fields,  Joan 

Bennett - Plenty  to  sell - 84m. — see  1st  March  issue. 

3434  F— LOVE  IN  BLOOM— C— George  Burns,  Grade  Allen. 

Dixie  Lee,  Joe  Morrison — Songs  may  help — 78m. — see  2nd 
March  issue. 

3435—  A— PRIVATE  WORLDS— D— Claudette  Colbert,  Charles 

Boyer,  Joan  Bennett,  Joel  McCrea,  Helen  Vinson - Standout - 

82m. — see  2nd  March  issue. 

3436—  F— McFADDEN’S  FLATS — C— Walter  C.  Kelly,  Andy 

Clyde,  Richard  Cromwell,  Betty  Furness - Mass - 62m. - 

see  2nd  March  issue. 

343  7 - A - THE  SCOUNDREL — D - Noel  Coward,  Julie  Haydon, 

Martha  Sleeper - To  be  sold — 74m. - see  1st  May  issue. 

3438 —  F — HOLD  ’EM  YALE — CD — Patricia  Ellis,  Cesar  Romero, 
Larry  Crabbe,  Warren  Hymer — Sell  Runyon — 65m. — see  1st 
April  issue. 

3439 —  A — FOUR  HOURS  TO  KILL— MD— Richard  Barthelmess, 
Joe  Morrison,  Helen  Mack — Okay  meller — 76m. — see  2nd 
April  issue. 

3440 - F— STOLEN  HARMONY— CD— George  Raft,  Grace  Brad¬ 

ley,  Ben  Bernie  and  lads — Satisfactory — 81m. — see  2nd  April 
issue. 

344  |_A— THE  DEVIL  IS  A  WOMAN— D— Marlene  Dietrich, 

Lionel  Atwill,  Edward  Everett  Horton — Spotty - 92m. - see 

1st  March  issue. 

3442  F — GOIN’  TO  TOWN CD — Mae  West,  Marjorie  Gateson, 

Paul  Cavanaugh - All  Mae - 74m. - see  1st  May  issue. 

3443  - F - PEOPLE  WILL  TALK - C - Mary  Boland,  Charles 

Ruggles — Usual  Boland-Ruggles — 69m. — see  2nd  April  issue. 

3444  - A - THE  GLASS  KEY— MY - George  Raft,  Claire  Dodd, 

Edward  Arnold,  Rosalind  Keith — Well  done - 77m. - see  1st 

June  issue. 

3445  - F — COLLEGE  SCANDAL - MY - Arline  Judge,  Kent  Tay¬ 

lor,  Wendy  Barrie — Satisfactory  job — 75m. — see  2nd  June 

3446— F— MEN  WITHOUT  NAMES — MD — Fred  MacMurray, 
Madge  Evans - Depends  on  selling - 70m. - see  1st  July  issue. 

*447 - F - THIS  WOMAN  IS  MINE — MD — Gregory  Ratoff,  Benita 

Hume,  Katherine  Sergava,  John  Loder - Restricted - 70m. - 

2-Sept. 

3448 — F — PARIS  IN  SPRING — C — Mary  Ellis,  Tullio  Carmanati, 
Ida  Lupino — Pleasant - 82m. - see  2nd  June  issue. 

3449 - A - SHANGHAI — D - Charles  Boyer,  Loretta  Young,  War¬ 

ner  Oland — Word  of  mouth  must  help — 75m. — see  1st.  Aug. 

3450 —  F — SMART  GIRL — C — IDA  Lupino,  Kent  Taylor,  Gail 
Patrick — Program — 75m. — see  1st  Aug.  issue. 

3451 —  F— MAN  ON  THE  FLYING  TRAPEZE— C—W.  C.  Fields, 

Mary  Brian — All  Fields - 64m. - see  2nd  July  issue. 

3452 - F - ACCENT  ON  YOUTH — CD - Sylvia  Sidney,  Herbert 

Marshall - Smart  stuff - 85m. - see  2nd  July  issue. 

3501 —  F— EVERY  NIGHT  AT  EIGHT — MU — George  Raft,  Alice 

Faye,  Frances  Langford,  Patsy  Kelly - Saleable - 75m. - 

1  -Aug. 

3502 —  F— WANDERER  OF  THE  WASTELAND— W— Dean  Jag- 

ger,  Gail  Patrick,  Edward  Ellis,  Benny  Baker,  Larry  Crabbe - 

Okay  western — 60m. —  1-Oct. 

3503 —  F — ANNAPOLIS  FAREWELL — CD — Sir  Guy  Standing, 

Rosalind  Keith,  Tom  Brown,  Richard  Cromwell - Exploitation 

bet - 85m. - 1  -Sept. 

3504—  A - WITHOUT  REGRET— D— Kent  Taylor,  Elissa  Landi, 

Frances  Drake,  Paul  Cavanagh — Strong  drama — 75m. — - 
2-Aug. 

3505 F— THE  LAST  OUTPOST— MD— Cary  Grant,  Gertrude 

Michael,  Claude  Rains,  Kathleen  Burke - Saleable — 72m. - 

I  -Oct. 

3506— F— HOP  ALONG  CASSIDY— W— William  Boyd,  Paula 
Stone,  James  Ellison - Fine  western - 63m. - 2-  Aug. 

3507 F— HERE  COMES  COOKIE F— Burns  and  Allen,  George 

Barbier,  Betty  Furness,  Andrew  Tombes — Usual  Burns-Alien 
- 65m. - 1  -Sept. 


This  is  a  complete  record  of  a  year’s  releases.  For  any  pictures  released  before  that  time, 
see  earlier  issues  of  The  Check-Up.  In  this  Check-Up,  complete  statistical  information, 

brought  up-to-date,  is  included. 


THE  CHECKUP— 2-December-35 


A  JEP  Service 


3508 —  F — THE  CRUSADES — SP — Loretta  Young,  Henry  Wil- 

coxon,  Katherine  DeMille,  Ian  Keith,  V.  Aubrey  Smith, 
William  Farnum — Industry  triumph — 134m.  (road  show 
length) - 2-Aug. 

3509 —  F — TWO  FOR  TONIGHT — C — Bing  Crosby,  Joan  Bennett, 
Mary  Boland — Depends  on  Crosby — 60m. —  I -Sept. 

3510—  F — PETER  IBBETSON — D — Gary  Cooper,  Ann  Harding, 
John  Halliday,  Dickie  Moore — Credit  to  all — 88m. — see  2nd 
Nov.  issue. 

3511 —  F — THE  BIG  BROADCAST  OF  1936 — MU — Jack  Oakie, 
George  Burns,  Gracie  Allen,  Lyda  Roberti,  Wendy  Barrie, 
Henry  Wadsworth,  C.  Henry  Gordon,  Benny  Baker,  Bing 
Crosby,  Ethel  Merman,  Mary  Boland,  Charles  Ruggles,  Ina  Ray 
Hutton,  Amos  and  Andy — Swell  relaxation — 97m. —  1 -Oct. 

3512—  F— THE  VIRGINIA  JUDGE— C— Walter  C.  Kelly,  Marsha 
Hunt,  johnny  Downs,  Stepin  Fetchit. — Enough  entertainment 
— 63m. —  I  -Oct. 

3513 —  F — TWO  FISTED — F — Lee  Tracy,  Roscoe  Karns,  Gail 
Patrick,  Kent  Taylor,  Grace  Bradley,  G.  B.  Huntley,  Jr. — Laugh 
program — 62m. —  1  -Oct. 

35  14 — F — LITTLE  AMERICA — Narrative  of  Rear  Admiral  Richard 
Byrd’s  Antarctic  expedition — Worth  attention  anywhere — 
5  7m. - see  2nd  Oct.  issue. 

3515—  F— HANDS  ACROSS  THE  TABLE— CD — Carole  Lom¬ 
bard,  Fred  MacMurray,  Astrid  Alwyn,  Ralph  Bellamy,  Ruth 

Donnelly,  Marie  Prevost — Nice  job 80m. — see  2nd  Oct. 

issue. 

3517—  F — THE  EAGLE’S  BROOD— W — William  Boyd,  Jimmy 
Ellison,  William  Farnum,  Joan  Woodbury — Very  good — 60m. 
- see  2nd  Oct.  issue. 

3518—  F— WINGS  OVER  ETHIOPIA - Travelogue  through  Ethi¬ 

opia — Vastly  interesting  while  the  headlines  last — 53m.  and 
43m.  (dependent  on  territory) — see  2nd  Oct.  issue. 

3519 —  IF  I  HAD  A  MILLION — Charles  Laughton,  all  star  (re¬ 
issue). 

3520 —  F — SHIP  CAFE: — CD — Carl  Brisson,  Arline  Judge,  Mady 
Christians — Depends  on  Brisson — 74m. — see  1st  Nov.  issue. 

3521—  F— MARY  BURNS,  FUGITIVE— MD— Sylvia  Sidney,  Mel- 

vyn  Douglas,  Wally  Ford - Best  for  meller  lovers - 85m. - see 

2nd  Nov.  issue. 

3522  F— SO  RED  THE  ROSE— D— Margaret  Sullavan,  Walter 

Connelly,  Randolph  Scott — Should  pull  anywhere - 81m. - 

see  2nd  Nov.  issue. 

3523  - F - NEVADA — W - Larry  Crabbe,  Kathleen  Burke - Fair 

- 60m. — see  2d  Nov.  issue. 

3524  - F - CORONADO - F - Johnny  Downs,  Betty  Burgess,  Andy 

Devine,  Leon  Errol - Program - 76m. - see  1st  Dec.  issue. 

3525—  F - BAR  20  RIDES  AGAIN— W - William  Boyd,  Jimmy  Elli¬ 
son,  Jean  Rouverol - Good  stuff - 63m. - see  2nd  Dec.  issue. 

3526—  F— MILLIONS  IN  THE  AIR - C— Willie  Howard,  Wendy 

Barrie,  John  Howard — Entertaining  program - 72m. - see  1st 

Dec.  issue. 

3  52  7 - F — SCROOGE - D — Sir  Seymour  Hicks,  Donald  Calthrop - 

Excellent  Xmas  week - 73m. — see  2nd  Dec.  issue. 

3530— F— THE  BRIDE  COMES  HOME — C— Claudette  Colbert, 

Fred  MacMurray,  Robert  Young - Ace  comedy — 83m. - see 

1  st  Dec.  issue. 

- F - DRIFT  FENCE - W — Buster  Crabbe,  Tom  Keene,  Kath¬ 
erine  DeMille - Good - 64m. - see  2nd  Dec.  issue. 

_ F— SOAK  THE  RICH— CD— Walter  Connolly,  John  How¬ 
ard,  Mary  Taylor,  Lionel  Stander - Question - 88m.  (preview 

length) - see  2nd  Dec.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

3516—  ROSE  OF  THE  RANCHO— Gladys  Swarthout,  H.  B.  War¬ 
ner,  John  Boles,  Charles  Bickford,  Willie  Howard,  Herb 
Williams. 

3  528 — IT’S  A  GREAT  LIFE — J  oe  Morrison,  Paul  Kelly,  Rosalind 
Keith,  William  Frawley,  Chic  Sale,  Baby  Leroy. 

3529 - COLLEGIATE - Joe  Penner,  Jack  Oakie,  Mack  Gordon, 

Harry  Revel,  Lynne  Overman,  Ned  Sparks. 

- ANYTHING  GOES - Bing  Crosby,  Frank  Morgan,  Ethel  Mer¬ 
man,  Ida  Lupino,  Grace  Bradley. 

- CONCERTINA - George  Raft,  Carole  Lombard,  Alison 

Skipworth. 

— DESIRE — Gary  Cooper,  Marlene  Dietrich,  Alan  Mowbray, 
Ernest  Cossart,  John  Haliday. 

- F-MAN— Jack  Haley,  William  Frawley,  Lynne  Overman, 

Roscoe  Karns. 

—GIVE  US  THIS  NIGHT— J  an  Kiepura,  Gladys  Swarthout. 

- HER  MASTER’S  VOICE - Edward  Everett  Horton,  Peggy 

Conklin,  Laura  Hope  Crews,  Elizabeth  Patterson. 

— HOP-ALONG  CASSIDY’S  PROTEGE - William  Boyd,  Jimmy 

Ellison,  George  Hayes,  Muriel  Evans. 


— KLONDIKE  LOU — Mae  West,  Victor  McLaglen,  Edward 
Gargan,  Nell  Craig,  John  Rogers,  Helen  Jerome  Eddy. 

— THE  MILKY  WAY — Harold  Lloyd,  Veree  Teasdale,  Helen 
Mack,  Dorothy  Wilson,  William  Gargan,  George  Barbier,  Lionel 
Standee. 

- PREVIEW - Reginald  Denny,  Frances  Drake,  Ian  Keith, 

George  Barbier,  Rod  LaRocque,  Gail  Patrick. 

— THE  SKY  PARADE — Kent  Taylor,  William  Gargan,  Grant 
Withers,  Katherine  DeMille,  Dean  Jagger,  Jimmy  Allen,  Robert 

- 13  HOURS  BY  AIR - Fred  MacMurray,  David  Holt,  Jean 

Jagger,  Adrienne  Marden. 

— TIMOTHY’S  QUEST— Eleanor  Whitney,  Tom  Keene,  David 
Jack  Holt,  Virginia  Weidler,  Dickie  Moore. 

—THE  TRAIL  OF  THE  LONESOME  PINE— Sylvia  Sidney, 
Fred  MacMurray,  Henry  Fonda,  Fred  Stone,  Ray  Walburn, 
Fuzzy  Knight,  Spanky  MacFarland. 

— WOMAN  TRAP — Gertrude  Michael,  Akim  Tamiroff. 

Radio 

4101 — A — BECKY  SHARP — MD — Miriam  Hopkins,  Billie  Burke, 
Frances  Dee — Plug  the  color — 84m. — see  2nd  June  issue. 
501— F— LAST  DAYS  OF  POMPEII— D— Preston  Foster,  Basil 
Rathbone,  David  Holt,  Alan  Hale,  John  Wood,  Gloria  Shea — 
Big  every  way — 90m. —  1 -Oct. 

52  1 — A — GIGOLETTE — D — Adrienne  Ames,  Ralph  Bellamy, 

Donald  Cook,  Robert  Armstrong — Weak — 67m. — see  2nd 
Feb.  issue. 

522—  F— MURDER  ON  A  HONEYMOON— MY— Edna  Mae 
Oliver,  James  Gleason — Okay  program — 75m. — see  1st  Feb. 
issue. 

523 —  F — CAPTAIN  HURRICANE — CD — James  Barton,  Helen 

Mack,  Helen  Westley — So-so - 74m. - see  2nd  Feb.  issue. 

524 —  F — ROBERTA — MU — Irene  Dunne,  Fred  Astaire,  Ginger 
Rogers,  Randolph  Scott,  Claire  Dodd — In  the  money — 84m. — 
see  2nd  Feb.  issue. 

525 —  F — A  DOG  OF  FLANDERS — CD — Frankie  Thomas,  O.  P. 
Heggie — Deserves  support — 75m. — see  1st  March  issue. 

526 —  F — LADDIE — CD — John  Beal,  Gloria  Stuart,  Charlotte 
Henry,  Virginia  Weidler — Good — 85m. — see  2nd  March 

527 —  A — THE  PEOPLE’S  ENEMY — Preston  Foster,  Melvyn 
Douglas,  Roscoe  Ates — New  cycle  stuff — 70m. — see  2nd 
April  issue. 

528—  F— CHASING  YESTERDAY— CD— Anne  Shirley,  O.  P. 
Heggie,  Helen  Westley — Enjoyable — 80m. — see  1st  April 
issue. 

529 —  F — STAR  OF  MIDNIGHT — CD — William  Powell,  Ginger 
Rogers,  Paul  Kelly — Topnotch — 92m. — see  2nd  April  issue. 

530 —  A — VILLAGE  TALE — D — Kay  Johnson,  Randolph  Scott 
— So-so — 84m. — see  1st  May  issue. 

531 —  F — STRANGERS  ALL — CD — May  Robson,  Florine  McKin¬ 
ney,  Preston  Foster — Neighborhood — 71m. — see  1st  April 
issue. 

532 —  A — THE  INFORMER — MD — Victor  MacLaglen,  Heather 

Angel,  Preston  Foster,  Margot  Grahame - See  it — see  1st  May 

533 —  F — BREAK  OF  HEARTS — D — Katherine  Hepburn,  Charles 
Boyer,  John  Beal,  Jean  Hersholt — Satisfactory — 80m. — see 
I  st  June  issue. 

534  F — THE  NITWITS F — Wheeler  and  Woolsey,  Betty 

Grable Okay — 78m. see  1st  June  issue. 

535  _ F _ HOORAY  FOR  LOVE — MU — Ann  Sothern,  Gene  Ray¬ 

mond,  Bill  Robinson — Okay  musical — 71m. — see  1st  June 
issue. 

536  _ F — FRECKLES — MD — Tom  Brown,  Virginia  Weidler,  Carol 

Stone,  Lumsden  Hare,  Dorothy  Peterson — Clean  family  stuff — 
69m. —  1-Oct. 

53  7, — F — SHE — MD — Helen  Gahagan,  Randolph  Scott,  Helen 

Mack,  Nigel  Bruce - Sell  it — I  01m. — 2-July. 

538 —  F — THE  ARIZONIAN — W — Richard  Dix,  Preston  Foster, 
Margot  Grahame — Good  job — 75m. — see  2nd  June  issue. 

539 —  F — OLD  MAN  RHYTHM — MU — Buddy  Rogers,  Barbara 

Kent,  George  Barbier,  Grace  Bradley,  Betty  Grable - Summer 

musical  stuff — 85m. —  1-Aug. 

540 —  F — JALNA — D — Kay  Johnson,  Ian  Hunter,  C.  Aubrey 

Smith - Class — 75m. - see  1st  Aug.  issue. 

541 —  F — ALICE  ADAMS — CD — Katherine  Hepburn,  Fred  Mac¬ 

Murray,  Evelyn  Venable,  Fred  Stone — Long,  but  okay  every¬ 
where - 97m. - see  2nd  Aug.  issue. 

542 —  F — HOT  TIP — C — Jimmy  Gleason,  Zasu  Pitts,  Russell  Glea¬ 
son - Pleasant  program - 70m. - see  1st  Aug.  issue. 


PLEASE  CHECK  THE  RUNNING  TIME  WITH  YOUR  LOCAL  EXCHANGE 


A  JEP  Service 


THE  CHECKUP— 2-December-35 


544 F — THE  THREE  MUSKETEERS— MD — Walter  Abel,  Paul 

Lukas,  Margot  Grahame,  Heather  Angel - Grand  entertain¬ 
ment - 96m. - see  2nd  Oct.  issue. 

601 —  F — TOP  HAT - MU - Fred  Astaire,  Ginger  Rogers,  Edward 

Everett  Horton - No.  1  show - 98m. — see  1st  Sept,  issue. 

602 —  F — THE  RETURN  OF  PETER  GRIMM — D — Lionel  Barry¬ 
more,  Helen  Mack,  Donald  Meek,  Edward  Ellis,  George  Break- 
ston — Must  be  sold — 80m. —  1-Aug. 

603—  F— POWDERSMOKE  RANGE - W— Hoot  Gibson,  Harry 

Carey,  Bob  Steele — Western  “Grand  Hotel’’ — 70m. — see  1st 
Sept,  issue. 

604 F HIS  FAMILY  TREE CD James  Barton,  Margaret 

Callahan - Spotty  program — 68m. - see  1st  Sept,  issue. 

605— F - THE  RAINMAKERS— F— Wheeler  and  Woolsey,  Dor¬ 
othy  Lee — Usual  W-W  farce - 78m. — see  2nd  Oct.  issue. 

606 F HI  GAUCHO MD Steffi  Duna,  John  Carroll,  Rod 

LaRocque — So-so  program — 60m. — 2 -Sept. 

607— F— TO  BEAT  THE  BAND— F— Hugh  Herbert,  Helen  Brod¬ 
erick,  Roger  Pryor,  Phyllis  Brooks — Weak  program — 67m. — 
see  1st  Nov.  issue. 

608  F — ANNIE  OAKLEY CD — Barbara  Stanwyck,  Preston 

Foster,  Melvyn  Douglas - Good  bet  anywhere - 90m. - see  2d 

Nov.  issue. 

609  - F - IN  PERSON - C - Ginger  Rogers,  Alan  Mowbray, 

George  Brent - Good  Rogers — 90m. - see  2nd  Nov.  issue. 

610—  F— I  DREAM  TOO  MUCH— MU— Lily  Pons,  Eric  Blore, 

Henry  Fonda - Strong  possibilities - 85m. - see  1st  Dec.  issue. 

611—  F - SEVEN  KEYS  TO  BALDPATE— C - Gene  Raymond, 

Grant  Mitchell,  Moroni  Olsen - Still  a  programmer - 80m. — 

see  2d  Dec.  issue. 

612 - F - WE’RE  ONLY  HUMAN— MD— Preston  Foster,  Jane 

Wyatt,  James  Gleason - Satisfying  program — 80m. - see  2d 

Dec.  issue. 

615— F - ANOTHER  FACE  (Two  Faces)— CD - Wally  Ford, 

Brian  Donlevy,  Phyllis  Brooks — -Handicapped — 70m. - see  1st 

Dec.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 
614— SYLVIA  SCARLETT— Katherine  Hepburn,  Natalie  Paley, 
Briane  Aherne,  Edmund  Gwenn. 

- CHATTERBOX — Anne  Shirley,  Phillips  Holmes,  Edward 

Ellis,  Erik  Rhodes. 

— -DON’T  BET  ON  LOVE — Gene  Raymond,  Wendy  Barrie, 
Helen  Broderick,  Erik  Rhodes. 

- FANG  AND  CLAW - Frank  Buck  jungle  picture. 

- FOLLOW  THE  FLEET - Fred  Astaire,  Ginger  Rogers,  Har¬ 
riet  Hilliard,  Randolph  Scott. 

- THE  GREEN  SHADOW - Preston  Foster,  Margaret  Calla¬ 
han,  John  Carroll,  Guinn  Williams. 

— THE  INDESTRUCTIBLE  MRS.  TALBOT— Ann  Harding, 
Herbert  Marshall,  Margaret  Lindsay,  Walter  Abel,  Ilka  Chase, 
Hobart  Cavanaugh. 

- MOTHER  LODE — Richard  Dix,  Leila  Hyams,  Andy  Clyde, 

Moroni  Olsen,  Onslow  Stevens. 

—TWO  IN  THE  DARK— Walter  Abel,  Margot  Grahame, 
Wallace  Ford,  Gail  Patrick,  Eric  Blore,  Erin  O’Brien-Moore. 

- WILD  WEST - Wheeler  and  Woolsey,  Dorothy  Lee. 

Republic 

3502— F— FORBIDDEN  HEAVEN— CD— Charles  Farrell,  Char¬ 
lotte  Henry,  Beryl  Mercer — Family,  neighborhood — 76m. — 
I  -Sept. 

3507— F— TWO  SINNERS— D— Otto  Kruger,  Martha  Sleeper, 
Cora  Sue  Collins,  Minna  Gombell — Sell  the  women — 73m. — 2- 
Sept. 

3518— F— FRISCO  WATERFRONT  —  D  —  Ben  Lyon,  Helen 

Twelvetrees,  Rod  La  Rocque - Fairly  good - 66m. - see  2nd 

Dec.  issue. 

3524—  F— FORCED  LANDING— MY— Esther  Ralston,  Onslow 
Stevens,  Sidney  Blackmer,  Toby  Wing — Good  program  mys¬ 
tery — 61m. — see  1st  Dec.  issue. 

3525—  F— THE  SPANISH  CAPE  MYSTERY— MY— Helen  Twelve- 
trees,  Donald  Cook,  Berton  Churchill,  Frank  Sheridan — Good 
anywhere,  can  be  pushed — 73m. — see  2nd  Oct.  issue. 

3532 — F — $1000  A  MINUTE — C — Roger  Pryor,  Leila  Hyams, 
Edgar  Kennedy,  Sterling  Halloway — Okay  job — 72m. — see 
1st  Nov.  issue. 

3535 - F - CAPPY  RICKS  RETURNS— CD - Robert  McWade,  Ray 

Walker,  Florine  McKinney - Okay  nabe - 67m. - see  1st  Oct. 

issue. 

3546— F— THE  CRIME  OF  DR.  CRESPI— MD— Eric  Von  Stro¬ 
heim,  Dwight  Frye — Needs  help — 63m. — see  1st  Oct.  issue. 


3547—  F— RACING  LUCK— AD— Bill  Boyd,  Barbara  Worth — 
Routine  race  track — 56m. — see  1st  Nov.  issue. 

3548 —  F — FEDERAL  AGENT — MD — Bill  Boyd,  Irene  Ware,  Don 
Alvarado,  George  Cooper — Average  inde  meller — 58m. —  1- 
Jan. 

3556— F— WESTWARD  HO— W— John  Wayne,  Sheila  Manner., 
Frank  McGlynn,  Jr. — No.  1  everyway - 60m. - 1-Aug. 

35  58— F— THE  NEW  FRONTIER - W - John  Wayne,  Muriel  Evans, 

Murdock  MacQuarrie - Okay  Wayne - 60m. - 1 -Oct. 

3562— F— LAWLESS  RANGE— W— John  Wayne,  Sheila  Mannors 
- Ace  western - 59m. - see  1st  Dec.  issue. 

3566—  F— TUMBLING  TUMBLEWEEDS— W— Gene  Autry,  Smiley 

Burnette,  Lucile  Brown - Okay - 61m. - I -Sept. 

3567—  F— MjELODY  TRAIL— W— Gene  Autry,  Ann  Rutherford, 

Smiley  Burnette - Another  good  Autry - 60m. - 1-Oct. 

3  568— F— THE  SAGEBRUSH  TROUBADOUR— W— Gene  Autry, 

Smiley  Burnette,  Barbara  Pepper - Sell  Autry — 62m. - see  1st 

Dec.  issue. 

3569— F— THE  SINGING  VAGABOND— W— Gene  Autry,  Ann 
Rutherford — Good  Autry - 58m. - see  2nd  Dec.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

3  525 — DANCING  FEET — Joan  Marsh,  Ben  Lyon,  Eddie  Nugent. 

3526— THE  LEAVENWORTH  CASE— William  Gargan,  Jean  Rou- 
verol,  Donald  Cook,  Erin  O’Brien-Moore,  Maude  Bourne, 
Warren  Hymer. 

353  7 - HITCHHIKE  LADY— Alison  Skipworth,  Beryl  Mercer. 

James  Ellison,  Arthur  Treacher. 

3  550— BURNING  GOLD— William  Boyd. 

3560 - THE  OREGON  TRAIL - John  Wayne,  Ann  Rutherford. 

3570 - RED  RIVER  VALLEY - Gene  Autry,  George  Cheseboro, 

George  Burton,  Charles  King. 

Monogram 

(Distributed  in  Albany,  Buffalo,  New  York  City,  Washington  by 
Republic;  in  Philadelphia  by  First  Division) 

3002—  F— THE  KEEPER  OF  THE  BEES— CD— Neil  Hamilton, 

Betty  Furness,  Edith  Fellowes - Nice  job - 76m. - see  2nd  June 

3003 —  F — THE  NUT  FARM — F — Wallace  Ford,  Joan  Gale — Plenty 
of  laughs — 69m. — see  1st  Feb.  issue. 

3004 F — THE  HEALER D — Ralph  Bellamy.  Karen  Morley, 

Judith  Allen - Worthy  attempt - 75m. - see  1st  June  issue. 

3011— F - MILLION  DOLLAR  BABY— C— Ray  Walker,  Jimmv 

Fay,  Arline  Judge — Good  nabe  bet - 64m. - see  1st  Jan.  issue. 

3013— F— THE  HOOSIER  SCHOOLMASTER— CD— Norman  Fos¬ 
ter,  Charlotte  Henry — Nicely  done 76m. — see  2nd  April 

3016—  F— HONEYMOON  LIMITED— CD— Neil  Hamilton,  Irene 

Hervey - Entertaining - 70m. - see  1st  July  issue. 

3017—  F— THE  GREAT  GOD  GOLD— D— Sidney  Blackmer, 
Martha  Sleeper — Topnotcher  from  this  studio — 72m. — see 
2nd  March  issue. 

3018 —  F — WOMEN  MUST  DRESS — D — Minna  Gombell,  Hardie 
Albright,  Gavin  Gordon — Selling  opportunity — 76m. — see  1st 
Feb.  issue. 

3019—  F— MAKE  A  MILLION— C— Charles  Starrett,  Pauline 
Brooks — Okay  nabe — 67m. — see  1st  July  issue. 

3022— F— THE  MYSTERIOUS  MR.  WONG— MD— Bela  Lugosi, 
Arline  Judge — Okay  meller — 60m. — see  1st  Feb.  issue. 

3025—  F— THE  MYSTERY  MAN— CD— Robert  Armstrong,  Max¬ 
ine  Doyle - Okay — 62m. - see  2nd  Feb.  issue. 

3026—  F— CHEERS  OF  THE  CROWD— C— Russell  Hopton,  Irene 
Ware — Pleasant  program — 62m. — see  1st  Aug.  issue. 

3032—  F— TEXAS  TERROR— W— John  Wayne,  Lucille  Browne - 

Usual  Wayne  western - 51m. - see  2nd  Feb.  issue. 

3033—  F— THE  DESERT  TRAIL— W— John  Wayne,  Mary  Korn- 

man — Okay - 57m. — see  2nd  June  issue. 

3035—  F— THE  DAWN  RIDER— W— John  Wayne,  Marion  Burns 

- Satisfactory - 52m. - see  2nd  July  issue. 

3036—  F— RAINBOW  VALLEY - W— John  Wayne,  Lucille  Brown 

- Typical - 52m. - see  2nd  March  issue. 

303  7— F— LAWLESS  FRONTIER— W— John  Wayne,  Sheila  Terry 
—Satisfactory — 58m. — see  2nd  Jan.  issue. 

3038— F— PARADISE  CANYON— W— John  Wayne,  Marion 
Burns — Satisfactory — 52m. — see  1st  June  issue. 

20th  Century-Fox 

521— F— UNDER  PRESSURE— AD— Edmund  Lowe,  Victor  Mc- 
Laglen,  Charles  Bickford,  Florence  Rice — Familiar — 64m. — 
see  1st  Feb.  issue. 


This  is  a  complete  record  of  a  year’s  releases.  For  any  pictures  released  before  that  time, 
see  earlier  issues  of  The  Check-Up.  In  this  Check-Up,  complete  statistical  information, 

brought  up-to-date,  is  included. 


THE  CHECKUP— 2-December-35 


A  JEP  Service 


525—  F— THE  COUNTY  CHAIRMAN— C— Will  Rogers,  Berton 
Churchill,  Evalyn  Venable,  Stepin  Fetchit,  Louise  Dresser, 
Kent  Taylor — Ace  Rogers — 78m. — see  1st  Jan.  issue. 

526—  F— CHARLIE  CHAN  IN  PARIS— MY— Warner  Oland. 
Mary  Brian,  Thomas  Beck,  Erik  Rhodes — Okay  Chan — 70m. 
- see  1st  Jan.  issue. 

52  7— F— WHEN  A  MAN’S  A  MAN— W— C  eorge  O’Brien,  Dor¬ 

othy  Wilson,  F.-ul  Kelly - Good - 67m. — see  1st  Feb.  issue. 

528—  F— THE  DARING  YOUNG  MAN— CD— James  Dunn,  Mae 

Clarke,  Neil  Hamilton,  Warren  Hymer - So-so - 75m. - see 

1  st  May  issue. 

529—  F— ONE  MORE  SPRING— CD— Janet  Gaynor,  Warner 

Baxter,  Walter  King,  Grant  Mitchell,  Stepin  Fetchit - Okay — 

90m. - see  2nd  Feb.  issue. 

530 - F - BABOONA - Jungle  film,  photographed  by  Mr.  and  Mrs. 

Martin  Johnson — Exploitable  material — 72m. — see  1st  Feb. 
issue. 

531—  F— THE  LITTLE  COLONEL— CD— Shirley  Temple,  Lionel 

Barrymore,  Evelyn  Venable,  Bill  Robinson - Big  dough — 80m. 

see  2nd  Feb.  issue. 

532—  F— THE  GREAT  HOTEL  MURDER— MY— Edmund  Lowe, 

Victor  McLaglen,  Rosemary  Ames - Fair - 70m. — see  1st 

March  issue. 

533—  F— LIFE  BEGINS  AT  40— CD— Will  Rogers,  Richard  Crom¬ 
well,  Rochelle  Hudson,  Jane  Darwell,  Slim  Summerville - Swell 

- 75m. - see  2nd  Feb.  issue. 

534—  F— GEORGE  WHITE’S  SCANDALS  OF  1935— MU— 

George  White,  Alice  Faye,  James  Dunn,  Ned  Sparks,  Cliff 

Edwards,  Lyda  Roberti,  Arline  Judge,  Eleanor  Powell - Good 

- 90m. - see  1st  April  issue. 

535  - F - SPRING  TONIC — CD - Lew  Ayres,  Claire  Trevor,  Wal¬ 
ter  King,  Jack  Haley,  Zasu  Pitts - Weak - 5  7m. - see  2nd 

April  issue. 

536  - F - IT  S  A  SMALL  WORLD - C — Spencer  Tracy,  AVendy 

Barrie — Pleasant — 70m. — see  2nd  April  issue. 

53  7 F — $10  RAISE C — Edward  Everett  Horton,  Karen  Mor- 

ley — Fair  Comedy - 70m. - see  1st  April  issue. 

538— F— THE  COWBOY  MILLIONAIRE— W— George  O'Brien, 
Maude  Allen,  Evalyn  Bostock,  Edg  ar  Kennedy — Look  it  over 
- 65m. - see  1st  May  issue. 

539 F — OUR  LITTLE  GIRL — CD — Shirley  Temple Rosemary 

Ames,  Joel  McCrea,  Poodles  Hanneford,  Lyle  Talbot - No 

trouble  anywhere - 65m. - see  2nd  May  issue. 

540— F - LADIES  LOVE  DANGER— MY— Mona  Barrie,  Gilbert 

Roland,  Don  Cook,  Henry  Kolker,  Adrienne  Ames — Fair - 

7  5m. — see  2nd  May  issue. 

541 F— UNDER  THE  PAMPAS  MOON— CD Warner  Baxter, 

Ketti  Gallian  - Will  help  bring  Baxter  back - 80m. — see  1st 

June  issue. 

542— F— DOUBTING  THOMAS— C— Will  Rogers,  Billie  Burke, 
Alison  Skipworth,  Gail  Patrick,  Andrew  Tombes — High  Rogers 
- 78m. - see  2nd  April  issue. 

543 F — BLACK  SHEEP CD — Edmund  Lowe,  Claire  Trevor, 

Tom  Brown,  Eugene  Palletrte - Okay  program - 78m. - see 

2nd  May  issue. 

544_F— CHARLIE  CHAN  IN  EGYPT— MY— Warner  Oland,  Pat 
Paterson,  Rita  Cansino — Satisfying — 74m. — see  2nd  June 
issue. 

545  - F - GINGER — C - Jane  Withers,  Jackie  Searl,  O.  P.  Heggie, 

Walter  King,  Katherine  Alexander - Buildup  for  a  find - 79m. 

- see  2nd  June  issue. 

546  - F - ORCHIDS  TO  YOU - CD - John  Boles,  Jean  Muir, 

Charles  Butterworth - Nice  job — 75m. - see  1st  July  issue. 

547  - F - SILK  HAT  KID — CD - Lew  Ayres,  Mae  Clarke,  Paul 

Kelly - Program — 67m. - see  2nd  July  issue. 

548  - F - HARDROCK  HARRIGAN — MD — George  O’Brien,  Irene 

Hervey,  Fred  Kohler — Okay  job 61m. — see  2nd  July  issue. 

549  - F — CURLY  TOP — CD - Shirley  Temple,  John  Boles 

Rochelle  Hudson,  Rafaela  Ottiano,  Esther  Dale,  Jane  Darwell 
- Swell - 7  6m. —  1  -Aug. 

601  F— IN  OLD  KENTUCKY— C— Will  Rogers,  Dorothy  Wil¬ 
son,  Bill  Robinson - Swell - 84m. - 2-July. 

602  - F - THE  GAY  DECEPTION — Francis  Lederer,  Frances  Dee. 

Benita  Hume,  Lionel  Stander,  Alan  Mowbray - Good  job - 

79m. - 1  -Sept. 

603—  F— WELCOME  HOME— C— J  ames  Dunn,  Arline  Judge - 

Plenty  laughs -  72m. - see  2nd  July  issue. 

604 —  F— REDHEADS  ON  PARADE — MU — John  Boles,  Dixie  Lee, 

Jack  Haley,  Ray  Walburn - Must  be  sold - 77m. - 1-Aug. 

605 - F - DRESSED  TO  THRILL - CD - Clive  Brook,  Tutta  Rolf 

- So-so - 68m. — see  2nd  July  issue. 


606 —  F — NAVY  WIFE — D — Claire  Trevor,  Ralph  Bellamy,  Jane 
Barwell,  Warren  Hymer,  Ben  Lyon — Program 74m. I -Oct. 

607—  F— THUNDER  MOUNTAIN— W— George  O’Brien,  Barbara 

Fritchie,  Frances  Grant — Okay - 64m. - I -Oct. 

608—  F — THE  FARMER  TAKES  A  WIFE — CD — Janet  Gaynor, 

Henry  Fonda,  Charles  Bickford,  Jane  Withers,  Slim  Summer¬ 
ville — Looks  okay - 91m. - 1 -July. 

609—  F— HERE’S  TO  ROMANCE - CD— Nino  Martini,  Gene¬ 

vieve  Tobin,  Anita  Louise,  Reginald  Denny,  Mme.  Schumann- 
Heink Sell  Martini — 85m. 1 -Sept. 

6  1  0— F— CHARLIE  CHAN  IN  SHANGHAI— MY— Warner  Oland, 

Irene  Hervey,  Charles  Locher — Okay  Chan — 68m. - 2-Sept. 

61  1— F— DANTE’S  INFERNO— MD— Spencer  Tracy,  Claire 

Trevor,  Alan  Dinehart,  Henry  B.  Walthall - To  be  sold - 88m. 

- 1  -Aug. 

6  I  2— F— STEAMBOAT  ROUND  THE  BEND— CD— Will  Rogers, 

Irvin  S.  Cobb,  Anne  Shirley,  Stepin  Fetchit - Okay — 96m. - 

I  -Aug. 

613—  F— THUNDER  IN  THE  NIGHT— MY— Edmund  Lowe, 

Karen  Morley,  Paul  Cavanaugh — Familiar - 67m. — 2-July 

614—  F— THIS  IS  THE  LIFE— CD— Jane  Withers,  John  McGuire, 

Sally  Blane — Only  Withers — 65m. - 2-Sept. 

615 —  F - BAD  BOY - CD - James  Dunn,  Do  rothy  Wilson,  John 

Wray,  Beulah  Bondi — Nice  neighborhood  program — 56m. — 
see  2nd  Oct.  issue. 

616—  F— WAY  DOWN  EAST— MD— R  ochelle  Hudson,  Henry 

Fonda,  Slim  Summerville,  Spring  Byington,  Andy  Devine - 

Saleable - 85m. - 1  -Sept. 

617—  F— THANKS  A  MILLION— MU— Dick  Powell,  Ann 

Dvorak,  Patsy  Kelly,  Fred  Allen,  Paul  Whiteman,  Rubinoff - 

No.  1  dough  show - 87m. - see  1st  Nov.  issue  (20th  Cent.). 

618 —  F — METROPOLITAN - MU — Lawrence  Tibbett,  Virginia 

Bruce,  Alice  Brady,  Luis  Alberni,  Ruth  Donnelly - Tops  in 

class — 79m. — see  1st  Nov.  issue  (20th  Cent.). 

619—  F— MUSIC  IS  MAGIC— (Ball  of  Fire)—  F— Alice  Faye,  Ray 

Walker,  Bebe  Daniels,  Mitchell  and  Durant — Program - 66m. 

- see  I  st  Oct.  issue. 

620—  F— THE  MAN  WHO  BROKE  THE  BANK  AT  MONTE 

CARLO — CD — Ronald  Colman,  Joan  Bennett — Good  number 
- 71m. - see  1st  Nov.  issue  (20th  Cent.) 

621—  F— SHOW  THEM  NO  MERCY— MD— Rochelle  Hudson, 

Bruce  Cabot,  Cesar  Romero - Good  G-man  stuff - 76m. - see 

2nd  Nov.  issue  (20th  Cent.) 

622—  F— YOUR  UNCLE  DUDLEY—  C— Edward  Everett  Horton, 

Lois  Wilson,  John  McGuire - Best  for  family  trade - 70m. — see 

1  st  Dec.  issue. 

624—  F— THE  LITTLEST  REBEL— CD— Shirley  Temple,  John 

Boles,  Bill  Robinson,  Jack  Holt,  Karen  Morley — Hit — 70m. - 

see  1st  Dec.  issue. 

626—  F— CHARLIE  CHAN’S  SECRET— MY— Warner  Oland, 

Henrietta  Crosman,  Rosina  Lawrence,  Herbert  Mundin - 

Good  Chan — 72m. — see  1st  Nov.  issue. 

- F - MY  MARRIAGE — MD — Claire  Trevor,  Kent  Taylor, 

Pauline  Frederick - Interesting  program - 73m. - see  1st  Dec. 

627 —  F - PADDY  O’DAY — CD — Jane  Withers,  Pinky  Tomlin, 

George  Givot - Best  for  nabes - 73m. - see  2nd  Nov.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

623—  WHISPERING  SMITH  SPEAKS— George  O’Brien,  Irene 
Ware,  Kenneth  Thompson,  Vic  Potel. 

625—  KING  OF  BURLESQUE— Warner  Baxter,  Alice  Faye,  Jack 
Oakie,  Arline  Judgt?;  Dixie  Dunbar. 

629 — CHAMPAGNE  CHARLIE — Paul  Cavanaugh,  Helen  Wood, 
Noel  Madison,  Montagu  Love. 

— A  MESSAGE  TO  GARCIA — Wallace  Beery,  John  Boles, 

Barbara  Stanwyck. 

— THE  BLACK  GANG — Paul  Kelly,  Slim  Summerville,  Mona 

Barrie,  Arline  Judge. 

- CAPTAIN  JANUARY - Shirley  Temple,  Guy  Kibbee,  Buddy 

Ebsen,  Slim  Summerville. 

—THE  COUNTRY  DOCTOR— Jean  Hersholt,  Dorothy  Peter¬ 
son,  Yvonne  Dionne,  Emily  Dionne,  Annette  Dionne,  Marie 
Dionne,  C.ecile  Dionne,  Lewis  Stone. 

— EVERYBODY’S  OLD  MAN - Rochelle  Hudson,  Irvin  S. 

Cobb. 

— GENTLE  JULIA - Jane  Withers,  Marsha  Hunt,  Tom  Brown, 

Jackie  Searle. 

- IT  HAD  TO  HAPPEN - George  Raft,  Rosalind  Russell,  Leo 

Carillo,  Arline  Judge,  Alan  Dinehart. 

— THE  PRISONER  OF  SHARK  ISLAND— Warner  Baxter. 

Gloria  Stuart,  Harry  Carey,  Claude  Gillingwater,  O.  P.  Heggie. 


PLEASE  CHECK  THE  RUNNING  TIME  WITH  YOUR  LOCAL  EXCHANGE 


A  JEP  Service 


THE  CHECKUP— 2-December-35 


628 — PROFESSIONAL  SOLDIER - Freddie  Bartholomew,  Victor 

McLaglen,  Gloria  Stuart,  Constance  Collier,  C.  Henry  Gor¬ 
don,  Lumsden  Hare  (20th  Cent.). 

—SONG  AND  DANCE  MAN— Claire  Trevor,  Paul  Kelly, 
Ruth  Donnelly,  James  Burke. 

—UNDER  TWO  FLAGS— Ronald  Colman. 

United  Artists 

- A - BARBARY  COAST - MD - Miriam  Hopkins,  Edward  G. 

Robinson,  Joel  McCrea,  Frank  Craven,  Harry  Carey - Money 

show - 9  7  m. —  I  -Oct. 

_F— BREWSTER’S  MILLIONS— MU— Jack  Buchanan,  Lily 
Damita — Sell  the  idea — 78m. — see  2nd  April  issue. 

— F— CALL  OF  THE  WILD— MD— Clark  Cable,  Loretta 

Young,  Jack  Oakie,  Reginald  Owen - Good - 89m. - 2-May. 

— F— CARDINAL  RICHELIIEU— COD— George  Arliss,  Maur¬ 
een  O'Sullivan,  Edward  Arnold,  Cesar  Romero - Impressive - 

90m. — see  1st  April  issue. 

- F - CLIVE  OF  INDIA - MD — Ronald  Colman,  Loretta 

Young,  Cesar  Romero — Big — 92m. - see  1st  Feb.  issue. 

- F THE  DARK  ANGEL MD Fredric  March,  Merle 

Oberon,  Herbert  Marshall,  Janet  Beecher,  John  Halliday- — Swell 
tear  jerker — 1  10m. — 2-Sept. 

- F ESCAPE  ME  NEVER — D Elizabeth  Bergner,  Hugh 

Sinclair — All  Bergner - 91m. - see  1st  June  issue. 

— F— FOLIES  BERGERE— MU— Ma  urice  Chevalier,  Ann 

Sothern,  Merle  Oberon - Ace  to  sell — 82m. — see  1st  March 

issue. 

— F— LES  MISERABLES— COD— Charles  Laughton,  Fredric 
March,  Frances  Drake,  Rochelle  Hudson,  John  Beal — Big, 
impressive — 105m. - see  2nd  April  issue. 

—A— LET  ’EM  HAVE  IT— MD— Richard  Arlen,  Virginia 
Bruce,  Bruce  Cabot,  Eric  Linden — Well  done — 89m. — see  1st 
June  issue. 

_F— THE  MELODY  LINGERS  ON— D— J  osephine  Hutchin¬ 
son,  John  Halliday,  George  Houston,  Mona  Barrie - Strong  for 

women — 95m. - see  1st  Nov.  issue. 

—A— NELL  GWYN— COD— Sir  C  edric  Hardwicke,  Anna 
Neagle — Swell  in  larger  cities — 70m. —  1-June. 

— F — RED  SALUTE - CD - Barbara  Stanwyck,  Robert  Young, 

Hardie  Albright,  Cliff  Edwards,  Ruth  Donnelly — Okay  with 
any  audience — 78m. —  1 -Oct. 

_F— THE  RUNAWAY  QUEEN— CD— Anna  Neagle,  Fernand 

Graavey - Handicapped — 69m. - see  1st  Feb.  issue. 

_F— SANDERS  OF  THE  RIVER— MD— Paul  Robeson,  Leslie 

Banks,  Nina  Mae  McKinney - To  be  sold - 95m. - see  1st 

July  issue. 

- A — SPLENDOR — MD - Miriam  Hopkins,  Joel  McCrea,  Paul 

Cavanagh,  Billie  Burke — For  the  women 77m. — see  1st  Dec. 

issue. 

—F— THE  SCARLET  PIMPERNEL— COD— Leslie  Howard, 
Merle  Oberon — Well  done — 94m. — see  1st  Feb.  issue. 

— A — THE  WEDDING  NIGHT— D— Gary  Cooper,  Ralph  Bell¬ 
amy,  Anna  Sten,  Helen  Vinson — Impressive — 84m. - see  1st 

March  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

—THE  GHOST  GOES  WEST— Robert  Donat,  Jean  Parker, 
Eugene  Pallette. 

—LITTLE  LORD  FAUNTLEROY— Freddie  Bartholomew, 
Dolores  Costello,  Barrymore,  C.  Aubrey  Smith,  Mickey 
Rooney,  Jackie  Searl,  Henry  Stephenson,  Guy  Kibbee. 

- MODERN  TIMES - Charles  Chaplin,  Paulette  Goddard,  Car¬ 
ter  De  Haven,  Henry  Bergman. 

—ONE  RAINY  AFTERNOON— Francis  Lederer,  Ida  Lupine, 
Edward  Everett  Horton. 

- STRIKE  ME  PINK — Eddie  Cantor,  Sally  Eilers,  Ethel  Mer¬ 
man,  Sunny  O’Dea,  Ed  Brophy,  Parkyakarkas,  Jack  La  Rue, 
Brian  Donlevy,  Gordon  Jones. 

- THESE  THREE - Miriam  Hopkins,  Merle  Oberon,  Joel 

McCrea,  Alma  Kruger. 

- THINGS  TO  COME — Raymond  Massey,  Ralph  Richardson. 

Universal 

8003— F— THE  GOOD  FAIRY— C— Margaret  Sullavan,  Frank 

Morgan,  Herbert  Marshall - Very  good  comedy — 89m. — see 

2nd  Feb,  issue. 


8009— F— THE  BRIDE  OF  FRANKENSTEIN— MD— Boris  Karloff, 
Valerie  Hobson,  Colin  Clive,  Elsa  Lanchester — Ace  shiver 
show - 89m. - see  2nd  April  issue. 

8011—  F— ALIAS  MARY  DOW— CD— Sally  Eilers,  Ray  Milland, 

Henry  O’Neill - So-so  program - 67m. - see  2nd  May  issue. 

8012—  F— MR.  DYNAMITE— MD— Edmund  Lowe,  Jean  Dixon- 

Fair - 69m. - see  2nd  April  issue. 

8013 —  F — PRINCESS  O’HARA - CD - Chester  Morris,  Jean  Par¬ 
ker,  Henry  Armetta - Satisfying - 81m. - see  1st  April  issue. 

8014—  F— CHINATOWN  SQUAD— MY — Lyle  Talbot,  Hugh 

O’Connell,  Valerie  Hobson - Okay  program - 65m. — see  2nd 

May  issue. 

8015 —  A — WEREWOLF  OF  LONDON — MD — Henry  Hull,  War¬ 
ner  Oland,  Valerie  Hobson - Okay  horror  stuff - 80m. - see 

2nd  May  issue. 

8016 - F — THE  RAVEN - MD - Karloff,  Bela  Lugosi,  Lester  Mat¬ 

thews — Okay  horror  picture — 60m. — see  2nd  June  issue. 

8018—  F SHE  GETS  HER  MAN F— Zasu  Pitts,  Hugh  O’Con¬ 
nell,  Lucien  Littlefield,  Helen  Twelvetrees - Plenty  Laughs - 

6  7m. - 2-Aug. 

8019—  F — TRANSIENT  LADY— MD— Henry  Hull,  Frances  Drake 

— Sell  Hull — 75m. - see  1st  March  issue. 

8023—  F— IT  HAPPENED  IN  NEW  YORK— C - Gertrude  Michael, 

Lyle  Talbot,  Hugh  O’Connell,  Heather  Angel - Strong  on 

laughs - 75m. - see  1st  March  issue. 

8024—  F— MYSTERY  OF  EDWIN  DROOD—MD— Claude  Rains, 

Douglass  Montgomery,  Heather  Angel - Well  done - 85m. - 

see  1  st  Feb  issue 

8025—  F— I’VE  BEEN  AROUND— CD— Chester  Morris,  Rochelle 
Hudson — Misses 74m. — see  1st  Jan.  issue. 

8026—  F— MANHATTAN  MOON— CD— Dorothy  Page,  Ricardo 
Cortez,  Luis  Alberni,  Hugh  O’Connell — So-so — 67m. — see 
1st  Aug.  issue. 

8031—  F— RENDEZVOUS  AT  MIDNIGHT— MY— Ralph  Bellamy, 

Valerie  Hobson,  Edgar  Kennedy — Program - 62m. - see  2nd 

Feb.  issue. 

8032—  A— A  NOTORIOUS  GENTLEMAN— MD— Charles  Bick¬ 
ford  Helen  Vinson,  Sidney  Blackmer — Above  average - 75m. 

— see  1st  Feb.  issue. 

8034 — F — LADY  TUBBS — C — Alice  Brady,  Douglas  Montgomery, 
Anita  Louise - Plenty  laughs - 85m. - see  2nd  July  issue. 

803  6— F— STRAIGHT  FROM  THE  HEART— CD— Mary  Astor, 
Roger  Pryor,  Baby  Jane — Programmer — 72m. — see  1st  Feb. 
issue. 

8083—  F— THE  CRIMSON  TRAIL— W— Buck  Jones,  Polly  Ann 

Young - Satisfactory — 62m. - see  1st  March  issue. 

8084—  F— STONE  OF  SILVER  CREEK - W— Buck  Jones,  Marion 

Shilling - Okay - 60m. — see  2nd  April  issue. 

8085 —  F — BORDER  BRIGANDS — W — Buck  Jones,  Lona  Andre — 

Satisfactory — 5  7m. - see  2nd  June  issue. 

8086—  F— OUTLAWED  GUNS — W— Buck  Jones,  Ruth  Channing 
— Satisfactory — 62m. — see  2nd  Aug.  issue. 

9003 - F - DIAMOND  JIM - CD — Edward  Arnold,  Jean  Arthur, 

Cesar  Romero,  Binnie  Barnes,  Hugh  O’Connell,  George  Sid¬ 
ney,  Eric  Blore Get  behind  it — 97m. 1-Aug. 

901  1— F— REMEMBER  LAST  NIGHT?— MY— Edward  Arnold, 
Constance  Cummings,  Sally  Eilers,  Robert  Young,  Robert 

Armstrong,  Gregory  Ratoff,  Jack  LaRue - Topnotch - 85m. - 

see  1  st  Nov.  issue. 

9012 - F - SWEET  SURRENDER - MU - Tamara,  Frank  Parker - 

Depends  on  selling - 7  7m. - see  1st  Dec.  issue. 

9014 — F — THE  GREAT  IMPERSONATION — MD — Edmund  Lowe, 
Valarie  Hobson,  Henry  McEllison,  Wera  Engels— Satisfactory 
program  meller — 61m. - see  2nd  Dec.  issue. 

9016 - F — STORMY — W - Noah  Beery,  Jr.,  Jean  Rogers,  Fred 

Kohlei — Swell  family — 67m. — see  2nd  Oct.  issue. 

901  7— F— FIGHTING  YOUTH— AD— Charles  Farrell,  Andy  De- 
vine,  June  Martel,  1.  Farrell  MacDonald,  Ann  Sheridan,  Eddie 

Nugent,  Herman  Bing - Topnotch  football  picture - 80m. - 

see  1  st  Oct.  issue. 

9018— F— KING  SOLOMON  OF  BROADWAY— MD— Edmund 
Lowe,  Dorothy  Page,  Pinky  Tomlin,  Charles  Grapewin - Enter¬ 
taining  meller - 75m. - see  1st  Oct.  issue. 

9021 - F — HIS  NIGHT  OUT - CD - Edward  Everett  Horton,  Irene 

Hervey,  Jack  LaRue,  Lola  Lane - Good  laugh  program - 74m. 

— see  I  st  Nov.  issue. 

- SHOW  BOAT - Helen  Morgan,  Irene  Dunne,  Allan  Jones. 

9023— F— THREE  KIDS  AND  A  QUEEN— CD— May  Robson, 
Henry  Armetta,  Charlotte  Henry,  Frankie  Darro — Ideal  fam¬ 
ily  picture - 87m. - see  1st  Nov.  issue. 


This  is  a  complete  record  of  a  year’s  releases.  For  any  pictures  released  before  that  time, 
see  earlier  issues  of  The  Check-Up.  In  this  Check-Up,  complete  statistical  information, 

brought  up-to-date,  is  included. 

49. 


THE  CHECKUP — 2-December-35 


A  JEP  Service 


9026— F— STORM  OVER  THE  ANDES— MD— Jack  Holt,  Mona 

Barrie,  Antonio  Moreno,  Gene  Lockhart — Good  Holt  meller - 

82m. - 2-Sept. 

9029— F— EAST  OF  JAVA— MD— Charles  Bickford,  Elizabeth 

Young,  Leslie  Fenton - Typical  meller - 70m. — see  1st  Dec. 

issue. 

9034— F — THE  AFFAIR  OF  SUSAN— C—Zasu  Pitts.  Hugh 
O’Connell,  Walter  Catlett,  Tom  Dugan,  Inez  Courtney — Run- 

of-the-mill - 63m. - see  1st  Oct.  issue. 

9041 - F— THE  THROWBACK— W— Buck  Jones,  Muriel  Evans, 

Eddie  Phillips — Okay  Jones  western - 60m. - see  1st  Oct. 

issue. 

9042—  F— THE  IVORY  HANDLED  GUN— W— Buck  Jones,  Char¬ 
lotte  Wynters — Good  Jones — 60m. — see  2nd  Nov.  issue. 

TO  BE  REVIEWED  OR  IN  PRODUCTION 

8002 — SUTTER’S  GOLD - Edward  Arnold,  Montague  Love,  C. 

Henry  Gordon,  Jim  Thorpe,  Lee  Tracy,  Binnie  Barnes. 

8004— NEXT  TIME  WE  LOVE— Margaret  Sullavan,  Ray  Milland, 
James  Stewart. 

8006— MAGNIFICENT  OBSESSION— I  rene  Dunne,  Robert  Taylor, 
Charles  Butterworth,  Betty  Furness,  Sara  Haden,  Beryl  Mercer, 
Henry  Armetta. 

9007— SPINSTER  DINNER— Carole  Lombard,  Kent  Taylor. 

90  I  5 - THE  INVISIBLE  RAY - Boris  Karloff,  Bela  Lugosi,  "Frances 

Drake. 

9032— DANGEROUS  WATERS— Jack  Holt,  Robert  Armstrong, 
Grace  Bradley,  Willard  Robertson,  Charlie  Murray. 

9043—  SUNSET  OF  POWER— Buck  Jones,  Dorothy  Dix,  Charles 
Middleton. 

—SILVER  SPURS— B  uck  Jones,  Muriel  Evans,  J.  P.  McGowan, 
George  Hayes. 

State  Rights 

- F - ADVENTUROUS  KNIGHTS— AD— David  Sharpe,  Mary 

Kornman,  Mickey  Daniels - Family  stuff - 57m. — see  2nd 

June  issue  (Ajax). 

— F — BETWEEN  MEN - W — Johnny  Mack  Brown,  Beth 

Marion — Good  Brown - 60m. - see  2nd  Nov.  issue  (Supreme). 

— F - BIG  BOY  RIDES  AGAIN - W - Guinn  Williams,  Connie 

Bergen, — Satisfactory  western — 57m. — see  2nd  March  issue 
(Beacon) . 

- F - BIG  CALIBRE - W - Bob  Steele,  Peggy  Campbell - 

Okay - 58m. - see  2nd  Feb.  issue  (Supreme). 

— F— BLAZING  GUNS— W— Reb  Russell,  Marion  Shilling — 

Okay - 58m. - see  1st  May  issue  (Kent). 

— F— BORDER  VENGEANCE— W— Reb  Russell,  Mary  Jane 

Carey,  Rebel - Okay  Russell - 58m. - see  2nd  Feb.  issue 

(Kent). 

— F — BRANDED  A  COWARD — W — Johnny  Mack  Brown, 
Billie  Seward,  Syd  Saylor — Topnotch  western — 60m. — see  2nd 
Oct.  issue. - (Supreme) 

— F— CALLING  ALL  CARS - MD— Jack  LaRue,  Lilian  Miles 

- Okay  action  stuff - 60m. - see  2nd  Jan.  issue  (Mayfair). 

— F— CAPTURED  IN  CHINATOWN— MD— Charles  Delaney, 

Marion  Shilling - Swell  title — 50m. — see  2nd  Aug.  issue 

(Stage  &  Screen). 

— F— CHEYENNE  TORNADO— W— Reb  Russell,  Victoria 

Vinto - Satisfying - 62m. - see  2nd  Dec.  issue  (Kent). 

- F - CIRCLE  OF  DEATH— W— Monte  Montana,  Yakima 

Canutt - Satisfactory — 59m. — see  1st  May  issue  (Kent). 

— F — CIRCUS  SHADOWS — D — Dorothy  Wilson,  Kane  Rich¬ 
mond,  Dorothy  Revier — Interesting  inde — 65m. — see  2nd  May 
issue  (Peerless). 

— F— CODE  OF  THE  MOUNTED— AD— Kermit  Maynard, 
Lillian  Miles — Okay — 60m. — see  2nd  July  issue  (Ambassa¬ 
dor)  . 

— F— COURAGE  OF  THE  NORTH — AD— John  Preston,  Wil¬ 
liam  Desmond,  Dynamite - Plenty  of  action - 55m. — see  1st 

Feb.  issue  (Stage  &  Screen). 

— F— COWBOY  HOLIDAY— W— Guinn  Williams,  Janet 

Chandler — Not  bad — 56m. — see  1st  Feb.  issue  (Beacon). 

— F— COYOTE  TRAILS— W— Tom  Tyler,  Ben  Corbett,  Helen 
Dahl — Standard  Tyler — 60m. — see  2nd  March  issue 
(Reliable) . 

_F— THE  CYCLONE  RANGER— W— Bill  Cody,  Nena  Quar- 
taro — Will  please  action  lovers — 59m. — see  1st  March  issue 
(Spectrum) . 


— F— CYCLONE  OF  THE  SADDLE— W— Rex  Lease,  Janet 
Chandler — Saturday  matinee  stuff — 5  7m. — see  1st  Aug.  issue 

(Stage  &  Screen). 

- F - DANGER  AHEAD - MD - Lawrence  Grey,  Fuzzy 

Knight  Sheila  Manners,  J.  Farrell  MacDonald - Good  inde  job 

- 65  m. - 1  -Sept. - (Victory) 

- F - DANGER  TRAILS - W — Guinn  Williams,  Marjorie  Gor¬ 
don — Usual  western — 59m. — see  1st  Aug.  issue  (Beacon). 

— F— FIGHTING  CABALLERO— W— Rex  Lease,  Dorothy 
Gulliver,  Earl  Douglas — Average  western — 60m. —  1-Oct. — 
(Superior) . 

— F — THE  FIGHTING  PILOT— AD— Richard  Talmadge,  Ger¬ 
trude  Messinger — Good  action  show — 60m. — see  2nd  Feb. 
issue  (Ajax). 

— F— FIGHTING  PIONEERS— W— Rex  Bell,  Ruth  Mix,  Buzz 
Barton — Indian,  soldier  stuff — 58m. — see  1st  May  issue  (Stage 
&  Screen). 

_F— THE  FIGHTING  PLAYBOY— MD— Nick  Stuart,  Lucille 

Brown - Program — 65m. - see  2nd  Sept,  issue  (Hoffberg). 

- F - THE  FIRE  TRAP — MD - Norman  Foster,  Evalyn  Knapp 

— Okay  fire  picture - 63m. — see  1st  Dec.  issue  (Empire). 

— F— GET  THAT  MAN— AD— Wally  Ford,  Lillian  Miles- 
Satisfying  inde — 66m. — see  1st  Aug.  issue  (Mayfair). 

_F— THE  GHOST  RIDER— W — Rex  Lease,  Ann  Carol — 

Okay - 56m. — see  2nd  July  issue  (Stage  &  Screen). 

— F— THE  GREAT  MANTA— MD— Barry  Norton,  Mary 

Carr,  Jack  Del  Rio - Only  for  bally - 68m. - 1-Oct. 

—F— GUNNERS  AND  GUNS — W— Edmund  Cobb,  Black 
King,  Edna  Aselin — Usual  western — 55m. — see  2nd  Oct. 
issue. —  (Beaumont) 

— F — GUN  SMOKE — W — Buck  Coburn,  Marion  Shilling,  Bud 

Osborne,  A1  Jennings - Satisfying - 60m. - I -Sept. 

— F — THE  HAWK — W — Yancey  Lane,  Betty  Jordan — Stand¬ 
ard  western — 55m. - 2-Sept. 

— F— HIGH  SCHOOL  GIRL— D— Cecilia  Parker,  Crane  Wil¬ 
bur - Bally  opportunity - 58m. - see  1st  Feb.  issue  (Foy). 

— F— HIS  FIGHTING  BLOOD— AD— Kermit  Maynard,  Polly 
Ann  Young — Well  done — 60m. — see  1st  Nov.  issue  (Am¬ 
bassador). 

— F— HOT  OFF  THE  PRESS— MD— Jack  LaRue,  Virginia 

Pine,  Monte  Blue,  Fuzzy  Knight - Rip  roaring  meller - 57m. 

—  I  -Oct - (Victory)  . 

_F— THE  JUDGMENT  BOOK— W— Conway  Tearle,  Berna- 
dine  Hayes — Okay  western  thriller — 61m. — see  2nd  Nov.  issue 
(Beaumont) . 

— F— JUST  MY  LUCK— CD— Charles  Ray,  Anne  Grey— 

Depends  on  Ray - 78m. - see  1st  Dec.  issue  (New  Century). 

— F— KENTUCKY  BLUE  STREAK— AD— Eddie  Nugent, 
Patricia  Scott — Fair  inde  program — 58m. — see  1st  May  issue 
(Puritan) . 

— F— KLIOU,  THE  TIGER— RD— Lieut.  Varney,  Henry  de 

la  Falaise — Good  job - 55m. - see  2nd  June  issue. 

— F— THE  LARAMIE  KID— W— Tom  Tyler,  Alberta  Vaughn 

— Satisfying - 5  7m. — see  2nd  Nov.  issue  (Reliable-Steiner)  . 

— F— THE  LAST  WILDERNESS— Realistic  animal  film— 

Worthy  of  attention — 61m. - see  1st  June  issue  (Hill). 

— F— THE  LAST  OF  THE  CLINTONS— W— Harry  Carey, 

Betty  Mack - Good  Carey — 59m. - see  1st  Dec.  issue  (Ajax). 

— F— LAWLESS  BORDER - W— Bill  Cody,  Molly  O’Day— 

Okay  western — 58m. - see  2nd  Dec.  issue - (Spectrum). 

— A — LEGONG — MD — Filmed  in  technicolor,  with  native 

cast — Good  for  the  different  house - 53m. — see  2nd  Oct. 

issue. - (Du  Wo  rid) 

— F— LIGHTNING  TRIGGERS— W— Reb  Russell,  Yvonne  Pel- 
eltier,  Fred  Kohler — Usual  western — 58m. — see  1st  Sept,  issue 
(Kent). 

_F— THE  LIVE  WIRE— AD— Richard  Talmadge,  Albert 
Vaughn — Fast  moving  inde  meller — 60m. — see  1st  Nov. 

issue  (Ajax). 

— F — LOSER’S  END — W — Jack  Perrin,  Tina  Menard,  Rose¬ 
mary  Joye,  Jimmy  Aubrey — Okay  outdoor  drama — 59m. — see 
1st  Feb.  issue  (Ajax). 

— F — THE  LOST  CITY — MD — William  "Stage”  Boyd.  Claudia 

Dell — Plenty  to  sell - 74m. - see  1st  March  issue  (Krellberg). 

— F — THE  MAN  FROM  GUNTOWN — W — Tim  McCoy,  Rex 
Lease,  Billie  Seward — Good  McCoy — 60m. — see  2nd  Oct. 
issue. —  (Puritan) 

— F — MANHATTAN  BUTTERFLY — MD — Dorothy  Grainger, 

Betty  Compson,  William  Bakewell,  Kenneth  Thomson — Okay 
inde  meller — 73m. —  1  -Sept. —  (Imperial) 


PLEASE  CHECK  THE  RUNNING  TIME  WITH  YOUR  LOCAL  EXCHANGE 


A  JEP  Service 


THE  CHECKUP — 2-December-35 


— F — MEN  OF  ACTION — AD - Roy  Mason,  Barbara  Worth, 

Frankie  Darro — Okay  action — 61m. — see  1st  Aug.  issue 
(Ambassador) . 

_F— THE  MIDNIGHT  PHANTOM— MY— Reginald  Denny, 
Claudia  Dell,  Lloyd  Hughes — Satisfactory  mystery  program — 
63m. - see  1st  Dec.  issue  (Rel  iable) . 

— F— MILLION  DOLLAR  HAUL— AD— Tarzan,  the ~  dog, 
Reed  Howes,  Janet  Chandler — Usual  dog  story — 58m. — see 
2nd  Feb.  issue  (Stage  &  Screen). 

_F— MURDER  BY  TELEVISION— MY— Bela  Lugosi,  June 
Collyer — Not  so  good — 61m. — see  2nd  Sept,  issue  (Imperial). 

- F - NEVER  TOO  LATE— AD— Richard  Talmadge,  Thelma 

White,  Robert  Frazer - Usual  Talmadge  standard - 59m. - see 

2nd  Dec.  issue — (Reliable). 

_F— NEW  ADVENTURES  OF  TARZAN— AD— Herman 
Brix,  Dale  Walsh,  Ula  Long — Sell  Tarzan — 80m. — see  2nd 
April  issue  (Burroughs). 

- A NIGHT  CARGO — MD Jacqueline  Wells,  Lloyd 

Hughes,  Walter  Miller,  Carlotta  Monti - Average  inde  meller - 

66m. - 1  -Oct. 

— F— NO  MAN’S  RANGE— W— Bob  Steele,  Roberta  Gale- 
Good  Steele — 60m. — see  1st  Nov.  issue  (Supreme). 

— F— NORTH  OF  ARIZONA— W - Jack  Perrin,  Blanche  Me- 

haffey,  Lane  Chandler Fair 60m. see  2nd  Oct.  issue 

- (Steiner) 

— F— NORTHERN  FRONTIER— AD— Kermit  Maynard,  Elea¬ 
nor  Hunt,  J.  Farrel  MacDonald — Okay — 58m. — see  2nd  Feb. 
issue  (Ambassador). 

-F-NOW  OR  NEVER— AD— Richard  Talmadge,  Robert 
Walker — Action  all  the  way — 60m. — see  2nd  May  issue 
(Ajax). 

— F— ON  PROBATION— MD— Monte  Blue,  Lucille  Brown- 

So-so - 65m. - see  1st  May  issue  (Peerless). 

— -F— THE  OUTLAW  DEPUTY— W— Tim  McCoy,  Nora  Lane 

— Okay  McCoy - 60m. — see  1st  Aug.  issue  (Puritan). 

— F— OUTLAW  RULE— W— Reb  Russell,  Rebel,  Betty  Mack 

- Satisfying - 60m. - see  1st  May  issue  (Kent). 

_F— THE  OUTLAW  TAMER— W— Lane  Chandler,  Janet 

Morgan - Satisfying - 58m. - see  1st  Sept,  issue  (Steiner). 

- F — PALS  OF  THE  RANGE - W - Rex  Lease,  Frances 

Wright — Fair — 5  7m. — see  1st  May  issue  (Stage  &  Screen). 

_F— PRIDE  OF  THE  TRIPLE  X - W— Yancy  Lane,  Dickie 

Jones — So-so  western — 55m. — see  1st  July  issue. 

_F— RANGE  WARFARE— W— Reb  Russell,  Rebel,  Lucille 
Lund — Satisfying — 60m. — see  1st  June  issue  (Kent). 

— F — RED  BLOOD  OF  COURAGE— AD — Kermit  Maynard, 
Ann  Sheridan — Okay — 56m. — see  2nd  June  issue  (Ambassa¬ 
dor). 

— F— RESCUE  SQUAD— AD— Ralph  Forbes,  Verna  Hillie — 
Fair  inde — 61m. — see  1st  March  issue  (Mayfair). 

— F— THE  RIDERS  OF  THE  LAW— W - Bob  Steele,  Gertrude 

Messinger — Okay — 57m. — see  2nd  Sept,  issue  (Supreme). 

— F — RIO  RATTLER — W — Tom  Tyler,  Marion  Shilling — 

Good  Tyle  r - 60m. - see  2nd  Dec.  issue - (Reliable). 

- F— RIP  ROARING  RILEY— AD— Lloyd  Hughes,  Marion 

Burns,  Grant  Withers — Fast,  furious  for  action  fans — 50m. — 
see  1st  Sept,  issue  (Puritan). 

- F - ROARING  ROADS - CD - David  Sharp,  Mickey  Dan¬ 
iels,  Gertrude  Messinger — Pleasant — 58m. — see  2nd  May  issue 
(Ajax). 

— F— ROUGH  RIDING  RANGER— W— Rex  Lease,  Janet 
Chandler,  Bobby  Nelson,  Yakima  Canutt,  Mabel  Strickland — 

Average - 5  7m. — see  2nd  Oct.  issue. —  (Superior) 

_F— RUSTLERS  PARADISE— W— Harry  Carey,  Gertrude 
Messinger — Good  western — 56m. — see  1st  June  issue  (Ajax). 
_F— ST.  LOUIS  WOMAN— AD— Johnny  Mack  Brown,  Jean¬ 
ette  Loff — Can  be  sold  strongly — 60m. — see  1st  Dec.  issue 
(Screencraft) . 

_F— SADDLE  ACES — W— Rex  Bell,  Ruth  Mix,  John  Elliott 
— Okay — 56m. — see  2nd  Aug.  issue  (Resolute). 

— F— SECRETS  OF  CHINATOWN— MD— Nick  Stuart,  Lucille 
Brown,  Raymond  Laurence,  James  Flavin — Exploitable — 55m. 
— see  2nd  March  issue  (Hoffberg). 

_F— THE  SILENT  CODE— AD— -Kane  Richmond,  Blanche 
MeHaffey — Usual  satisfactory  action — 57m. — see  1st  July 
issue  (Stage  &  Screen). 

— F — SKYBOUND — AD — Lloyd  Hughes,  Lona  Andre,  Eddie 
Nugent,  Grant  Withers — Sell  the  air  stuff — 57m. —  1 -Oct. — 
(Puritan) . 


— W— SMOKEY  SMITH— W— Bob  Steele,  Mary  Kornman— 
Satisfactory — 58m. — see  1st  July  issue  (Supreme). 

F  SOCIAL  ERRORS — AD — Gertrude  Messinger,  David 

Sharoe,  Monte  Blue - Should  please - 60m. — see  2nd  Dec. 

issue — (Ajax) . 

— F — SOVIET  RUSSIA  THROUGH  THE  EYES  OF  AN 
AMERICAN — Travelogue  of  Russia — Interesting — 73m. — 
see  2nd  Oct.  issue. - (Imperial). 

— F — SPEED  DEVILS — MD — Paul  Kelly,  Marguerite  Church¬ 
ill — Program  inde  meller — 61m. — see  2nd  July  issue  (Hoff¬ 
berg). 

_A— STRUGGLE  FOR  LIFE - Travelogue  with  native  cast - 

Good  neighborhood  with  "goona-goona”  buildup - 54m. — see 

1st  July  issue  (Foy). 

— F - THE  TEST - AD - Grant  Withers,  Grace  Ford,  Monte 

Blue,  Rin  Tin  Tin,  Jr. - Okay  pop - 5  7m. - see  2nd  Dec.  issue 

- (Reliable) . 

— F — TEXAS  JACK — W — Jack  Perrin,  Jayne  Regan — Typical 
—  60m. - see  1st  May  issue  (Ajax). 

— F — THE  TEXAS  RAMBLER — W — Bill  Cody,  Earl  Hodgins 

- Satisfying - 59m. - see  2nd  May  issue  (Spectrum). 

- F - THREE  RENEGADES - W - Tom  Wells,  Doris  Brook - 

So-so  western - 55m. - 2-Sept. 

- F - TIMBER  TERRORS - AD - John  Preston,  Dynamite 

Captain - Neighborhood  western  type  stuff — 5  7m. - see  1st 

July  issue  (Stage  &  Screen). 

- F - TOLL  OF  THE  DESERT - W - Fred  Kohler,  Jr.,  Betty 

Mack — Program  western — 5  7m. — see  2nd  Nov.  issue  (Com¬ 
modore)  . 

— F — TOMBSTONE  TERROR — W — Bob  Steele,  Kay  McCoy 

— Okay  western - 60m. - see  1st  Jan.  issue  (Supreme). 

- F - TRAILS  OF  THE  WILD - AD — Kermit  Maynard,  Billie 

Seward,  Monte  Blue,  Wheeler  Oakman,  Fuzzy  Knight - Usual 

okay  action  drama - 58m. - 1 -Oct. - (Ambassador). 

- F TRAIL’S  END W Conway  Tearle,  Claudia  Dell,  Fred 

Kohler Fair 58m. see  2nd  Oct.  issue. (Beaumont) 

- F - TRIGGER  TOM — W - Tom  Tyler,  Bernadine  Hayes - 

Good  Tyler — 61m. - see  2nd  Dec.  issue - (Reliable). 

— F— THE  UNCONQUERED  BANDIT — W— Tom  Tyler,  Lil¬ 
lian  Gilmore — Okay  western — 60m. — see  2nd  Jan.  issue  (Re¬ 
liable)  . 

_F— VANISHING  RIDERS— W— Bill  Cody,  Bill  Cody,  Jr.- 
Interesting,  fast  family  western — 58m. — see  2nd  July  issue 
(Spectrum) . 

— F — WAGON  TRAIL — W — Harry  Carey,  Ed  Norris,  Ger¬ 
trude  Mesinger — Okay — 55m. — see  2nd  May  issue  (Ajax). 
- F— WAY  OF  THE  WEST - W— Wally  Wales,  Art  Mix,  Wil¬ 
liam  Desmond — Satisfactory  western — 52m. — see  1st  March 
issue  (Stage  &  Screen). 

- F - WESTERN  JUSTICE - W - Bob  Steele,  Renee  Borden, 

— Okay — 60m. — see  1st  May  issue  (Supreme). 

— F — WHAT  PRICE  CRIME — MD — Charles  Starrett,  Noel 
Madison — Good  neighborhood  and  family — 63m. — see  1st 
June  issue  (Beacon). 

— F — WHEN  LIGHTNING  STRIKES — AD— Francis  X.  Bush¬ 
man,  Jr.,  Alice  Dahl — Good  dog  show — 61m. — see  1st  Feb. 
issue  (Regal). 

— F — WILD  MUSTANG — W — Harry  Carey,  Del  Gordon,  Bar¬ 
bara  Fritchie — Good  Carey — 61m. — see  1st  Nov.  issue  (Ajax) 
— F — WILDERNESS  MAIL — MD — Kermit  Maynard,  Fred 
Kohler — Good  outdoor  show — 63m. — see  2nd  April  issue 
(Ambassador) . 

— F — THE  WOLF  RIDERS — W — Jack  Perrin — Usual  Perrin — 
60m. - see  2nd  Feb.  issue  (Ajax). 

— F — VALLEY  OF  WANTED  MEN — AD — Frankie  Darro, 
Roy  Mason,  Rue  Layton,  Grant  V^ithers — Satisfactory  action 
- 62m. - see  1st  Nov.  issue  (Conn). 

Foreign 

BRITISH 

— A — BELLA  DONNA — D — Conrad  Veidt,  Mary  Ellis,  Cedric 
Hardwicke — Should  impress — 74m. — see  1st  March  issue. 

— F — FOUR  MASKED  MEN — MY — John  Stuart,  Miles  Man- 
der — Average  program — 62m. — see  1st  Dec.  issue  (Olympic). 
— A — FRONT  PAGE  MADNESS — MD — Richard  Bird,  Diana 
Naper - Weak - 58m. - see  2nd  Dec.  issue - (Principal). 


This  is  a  complete  record  of  a  year’s  releases.  For  any  pictures  released  before  that  time, 
see  earlier  issues  of  The  Check-Up.  In  this  Check-Up,  complete  statistical  information, 

brought  up-to-date,  is  included. 


51. 


THE  CHECKUP— 2-December-35 


A  JEP  Service 


— F— HER  SONG  OF  LOVE— MU— Derek  Oldham,  Vesta 
Victoria — Metropolitan  class,  small  city — 80m. — see  2nd  July 
issue. 

—A— IN  A  MONASTERY  GARDEN— D— John  Stuart,  Hugh 
Williams — Restricted — 78m. — see  1st  April  issue. 

- F — KISS  ME  GOODBYE - MU - Arthur  Riscoe,  Naunton 

Wayne - For  different  house - 60m. - see  2nd  Dec.  issue - 

(Celebrity) . 

— F - LIFE  IS  REAL - MU — Scott  and  Whaley,  all  English, 

negro  cast — Restricted  to  colored  housese 70m. — see  2nd 

July  issue. 

— A — MEN  OF  TOMORROW — D — Robert  Donat,  Merle 
Oberon — Lightweight — 56m. — see  1st  May  issue. 

—A— NIGHT  CLUB  QUEEN— D— Mary  Clare,  Lewis  Shaw, 

Jane  Carr - Slow - 64m. - see  1st  Nov.  issue  (Olympic). 

— F— REGAL  CAVALCADE— C  ompilation  of  newsreel, 
library,  staged  sequences,  commemorating  25  years  reign  of 

the  King  of  England - Too  English - I  00m. - see  1st  Aug. 

issue. 

— F— SECRETS  OF  PARIS - C— Wendy  Barrie,  Zelma  O’Neal, 

Gene  Gerrard - Worth  attention — 66m. - see  2nd  Dec.  issue 

—  (Regal). 

— F - STRAUSS’  GREAT  WALTZ— MU— Jessie  Matthews, 

Edmund  Gwenn — Pleasant  musical — 80m. — see  1st  May  issue. 
—A— THE  PHANTOM  FIEND— MD— Ivor  Novello,  Eliza¬ 
beth  Allan - Interesting - 67m. - see  1st  May  issue. 

_F— THE  TRIUMPH  OF  SHERLOCK  HOLMES— MY— 
Arthur  Wontner,  Lyn  Harding — Satisfactory — 71m. — see  2nd 
June  issue. 

—A— THE  WANDERING  JEW— CL— Conrad  Veidt,  Anne 

Grey — Must  be  seen - 81m. - see  1st  Feb.  issue. 

— F— WOLVES  OF  THE  UNDERWORLD— MD — Godfrey 
Tearle  and  English  cast — For  meller  houses — 5  7m. — see  2nd 
Nov.  issue  (Regal). 

FRENCH 

—A— CRIME  AND  PUNISHMENT— MD— Pierre  Blancher 
and  French  cast — Art  stuff — 105m. — see  1st  Dec.  issue  (Len- 
auer  International). 

— F — DON  QUIXOTE — CL — Feodor  Chaliapin,  Sydney  Fox 
— Restricted — 78m. — see  1st  Jan  issue  (In  English). 

— F— ICELAND  FISHERMAN— D— Yvette  Gilbert,  Thorny 
Bourdelle — Restricted — 70m. — see  1st  Oct.  issue. 


A  LA  DAME  AU  C AMELIAS — D — Yvonne  Pintemps — 
Restricted — see  2nd  April  issue. 

F  THE  LAST  MILLIONAIRE — French  picture  with 
French  cast  and  English  titles  and  prolog,  epilog — For  class¬ 
iest — 85m. — see  2nd  Nov.  issue  (Franco-American) . 

F  LA  MAT  ERN  ELLE — D — All  French  picture  with 
French  cast — For  art,  top  class  theatres — 80m. — see  2nd  Nov. 
issue  (Tapernoux). 

— A — LILIOM — D — Charles  Boyer,  Madeleine  Ozeray — Re¬ 
stricted — 90m. — see  2nd  April  issue. 

HUNGARIAN 

— F — SEEING  HUNGARY — Hungarian  made — Travelogue — 
Nice  travel  stuff — 54m. — see  1st  Oct.  issue. 

JEWISH 

— F — BAR  MITZVAH — CD — Boris  Thomashefsky,  Regina 
Zuckerberg — For  Yiddish  houses  only — 70m. — see  2nd  April 
issue. 

_F— THE  LAND  OF  PROMISE— T— Travelogue  of  Pales¬ 
tine — For  Jewish  sections — 57m. — see  1st  Dec.  issue  (Urim 
Palestine) . 

RUSSIAN 

— A — CHAPAYEV — D — For  art  houses — 95m. — see  1st 

March  issue. 

—A— HEROES  OF  THE  ARCTIC— D— Art  stuff — 75  m  — see 

2nd  June  issue. 

— F — MEN  ON  WINGS — D — Restricted — 84m. — see  2nd  July 

issue. 

— A — MOSCOW  LAUGHS — C — For  art  theatres — 90m. — see 
2nd  April  issue. 

— A — THE  NEW  GULLIVER — D — Russian  and  marionette 
cast — art  houses  only — 80m. — see  2nd  Nov.  issue  (Moscow 
Art). 

— A — PEASANTS — D — E.  Younger,  A.  Petrov — For  art  type 
theatres 104m. — see  1st  Oct.  issue. 

— A — RED  ARMY  DAYS — D — Russian  film  with  English  titles 

- Restricted — 80m. see  2nd  Nov.  issue  (Amkino). 

—A— SOVIET  RUSSIA  TODAY— D— Art  stuff— 67m.— see 

2nd  April  issue. 

_A— THE  YOUTH  OF  MAXIM— D— Restricted— 78m.— see 

1  st  May  issue. 


© 


We  wish,  at  this  time,  to  thank  all  our  readers  who  have 
been  so  kind  in  their  endorsement  of  The  Check-Up  as  the 
industry’s  leading  service.  Because  of  their  enthusiastic  response, 
The  Check-Up  appears  EACH  ISSUE  as  a  complete,  up-to-the- 
minute  record  of  a  year’s  product. 

In  passing,  it  might  also  be  well  to  thank  any  contemporary 
publications  who  have  been  so  influenced  by  value  of  The 
Check-Up  that  they  attempt  to  use  it  as  a  model  for  similar  (but 
not  as  useful)  departments  to  serve  territories  not  yet  covered' 
by  our  publications. 

We  promise,  for  1936,  not  only  100%  in  service  but  imme¬ 
diate  co-operation  to  constructive  suggestions  and  criticisms  from 
our  readers. 


JAY  EMANUEL  PUBLICATIONS,  INC. 


Decl5'35  pg.  53 


*  *  **  *  *  ★  j 

★  *  **  ★  ★  *  *  *  * 

*>  *★*  ★  *?  *  ★*  *  ★ 

*  *  *  ★  \*  ¥•  **  *  -¥■  * 


***  * 
f  * 

*  ^  ★ 
*★*  *  ** 


V**' 


*★* 
w  * 

*-k  ★ 
*★* 


FIRST  ANNUAL  BANQUET 


BELLEVUE-STRATFORD  HOTEL 

PHILADELPHIA  »  Sunday,  January  12,6:30  P.  M. 


Tickets  Printing  Program 
Committee 

Ellis  Shipman,  Chairman 

David  Barrist,  Vice  Chairman 

Speakers  fir  Reception 
Committee 

Isaac  D.  Levy,  Esq.,  Chairman 

Jack  Beresin,  Vice  Chairman 

Electrical  Radio  Props  & 

Sound  Committee 

Louis  Krouse,  Chairman 

Harry  Blumberg  &  Bill  Harrer, 
Vice  Chairmen 

Film  Stars  &  Theatrical 
Committee 

David  Weshner,  Chairman 

Dinner  Committee 

Ben  Amsterdam,  Chairman 

Souvenirs  Committee 

Paul  Greenhalgh,  Chairman 

Publicity  Photos  &  Movie 
Committee 

Herbert  Miller,  Chairman 
Harry  Goldberg, 

Vice  Chairman 

Show  &  Decorations 
Committee 

Leonard  Schlesinger, 
Chairman 
Edward  Sherman, 

Vice  Chairman 

Seating  Committee 

Chas.  Goodwin,  Chairman 

Lou  Davidoff,  Vice  Chairman 

Transportation  &  Hotel 

Reservations  Committee 

William  Clark,  Chairman 

Information  Committee 

Oscar  Neufeld,  Chairman 


General  Chairman 

JAY  EMANUEL 

Asst.  General  Chairman 

TED  SCHLANGER 


And  A  LITTLE  CHILD  SHALL  LEAD  THE/*?/ 


Mr.  Film  Man, 

Everywhere, 

America. 

Dear  Sir: 

You  are  being  invited  to  help  a  cause  that  needs  the  co-oper¬ 
ation  of  everyone  — —  CHARITY. 

We  want  more  than  1000  film  men,  including  Variety  Olub,  Tent 
No.  13,  members  and  friends,  to  attend  the  first  annual 
banquet  of  the  local  unit  at  the  Bellevue-Stratford  Hotel, 
January  12. 

Not  only  will  the  leaders  in  the  film  world  be  present  but 
men  who  are  in  the  front  rank  of  political  and  social  life. 
Truly,  this  will  be  a  night  of  nights.  It  will  be  an  affair 
that  will  make  national  news. 

The  proceeds  will  be  used  to  further  the  charitable  work 
of  Tent  No.  13. 

Mark  January  12,  1936,  on  your  calendar  now.  Reserve  your 
table  or  your  personal  reservations  now. 

Anyone  on  the  committee  will  be  glad  to  give  you  further 
details. 


Get  your  reservation  in  now. 


Sincerely, 

Variety  Club, 
Tent  No.  13. 


Decl5'35  b.c. 


THE  WORLD'S  MOST  TANTALIZING  CHARMER! 


"I  have  what  it  takes  .  .  .  and  I  take  what 
I  want.  Gangsters,  sharpers,  mobsters  and 
crooks  are  soft  if  you  know  what  melts 
them.  I'm  dangerous,  I'm  .  .  ." 


FIRST  DIVISION 

EXCHANGES 


With 

REGINALD  DENNY 

PATRICIA  FARR  (Courtesy  of  20th  Century  Fox) 

CLAUDIA  DELL  JAMES  BUSH 


HARRY  H.  THOMAS,  President 
Executive  Offices — RKO  Building,  Radio  City,  N.  Y. 


Scanned  from  the  collection  of 

Karl  Thiede 


Coordinated  by  the 
Media  History  Digital  Library 
www.mediahistoryproject.org 


Funded  by  a  donation  from 
Richard  Scheckman