As the Earth Turns (Warner Bros. Pressbook, 1934)

THE FIRST
UN) 40 ee

pictuns

Fr

a a

we produced a story of

e same time we started our campaigr

it to’em straight with

7

NSS SE

THE comPLeTE NO BUNK campaien

OPENING NIGHT

“Hollywood” opening with kleig lights, floral decora-
tions, local radio describing celebrities as they enter.
Short speech over mike by author Gladys H. Carroll.
Special invitation list filled in “opinion cards” indicat-
ing whether they desired more pictures like AS THE
EARTH TURNS.

PUBLICITY

Angle “Hollywood’s first picture without hokum” was
solely responsible for 100% cooperation and enthu-
siasm of Dallas Morning News. Publicity received in

the News (which paper is credited with the ability to
make or break any theatrical enterprise) was the
greatest in the memory of executives of the Interstate
Circuit.

“No hokum” idea helped for two reasons; first, it —!
secured cooperation and interest of critics in an orig-
inal angle, and second, it aroused natural curiosity

concerning just what a picture with ‘no hokum’ would
be like.

LONG DISTANCE PHONE BROADCAST

Dramatic critic of the Dallas Dispatch, interviewed
Jean Muir by long distance Thursday night, March Ist.
Both ends of the telephone conversation were broad-
cast over station WRR. There was no cost except toll
charges of the call itself. Critic gave this stunt a big
advance build-up in the Dallas Dispatch.

70,000 TABLOID NOVELS

Tabloid novel (condensed version of the story) was
inserted in in-town ciréulation on Thursday and out- j
lying circulation on Friday issue of the Dallas Dispatch
(total 71,000 circulation).

PERSONAL APPEARANCE OF AUTHOR

™

Mrs. Carroll attended the premiere. “Literary teas”
and press interviews were arranged. She was inter-

viewed over three radio stations—KRLD, WFAA and

WRR. She was met at the train by photographers from

all papers.

BOOK DEALERS ; 1

}

|

Maemillan Company, publishers, arranged a personal
appearance tour of Gladys Hasty Carroll among the
Dallas book shops. Book shops took advertising space
in newspapers. Macmillan Company sent out a mail
campaign on both the book and picture (6000 pieces).
They arranged for window displays with all dealers.

DALLAS FILM GUILD

Film Guild sent 6000 letters appealing to recipients
to support the picture and to ask others to support

it. Two stuffers were enclosed in envelope with let-
prea? ter, one a reproduction of Phil M. Daly’s column on
SEO, the picture.

CIRCULAR

Small circular was enclosed by several department
stores with outgoing bills and also put in hotel letter
boxes (5000 pieces).

TRAILERS

Trailers were placed on the screen at the other down-
town houses.

POSTING

Two hundred l-sheets were sniped and hung in store
windows. Two hundred large-size window cards were

ie. -—=i™O_CSs allotcardin used.
3 Author Gladys Hasty C o hokun ‘drive. WOMEN’S PHONE TEAMS
, a . me ortane 30 society and clubwomen were interested in the

tees the ae WRR os. eee - formation of “telephone teams.” Each captain formed

*

See Se So : : godt. ie
LEV TET TSC T I TESTS SSCL CS ICTS ‘Holly Comet Y her own team. These in turn, called as many people

*
Dallas First WO RLD PREMIERE . 4 : = ag as they could reach in two days. The telephone con-

versation announced the coming of the picture to the
—and the Motion Picture Industry's Most leportant Event! A | : Melba Theatre.

re Gladys Hasty Carroll's Sensational Story of :
oe - PASSION WITHOUT BUNK yy a\\\ WIRES FROM AUTHOR
CO AS TH E E A TH TU 7 i Using Mrs. Carroll’s name, arrangements were made
- a oe oe Ae for personal wires to movie critics, book reviewers,
ones ger eetlb ae eh aih tara antes : : and various important executives in Dallas. Mrs.
JEAN MUIR. % DONALD WOODS” ke Carroll also sent a copy of her book to the critics.
: : e rel - : :

EMGHCR tbess freq ares

- .
MELBA, Dallas FRIDAY, MARCH 2nd, 7:30 P.M. eS ‘ut BUT POSTAL TELEGRAPH

(tn le An Aint i in in Bi SM a tsi ins te Birr Bo ir Se eich te Gn tne yn We ; Postal Telegraph Company made jumbo reproductions

— _ we 2 of the wire in which Gladys Hasty Carroll congratu-

lated the Interstate Circuit on acquiring the world

premiere. This was displayed in Postal and book store

windows with several stills and a copy of the book.

Envelope and package stuffers

Page Four

THAT MADE MARCH 2” A DALLAS HOLIDAY?

ee
ce Hae COE Se

Page Five

STRAIGHT-FROM-THE-SHOULDER

' GALA WORLD PREMIERE |
A T | q| TONIGHT at 8: 30
RESERVED y SEATS dow 0 ON SALE
F: No Advance In Prices:
] : : ORCHESTRA 50c 500 BALCONY SEATS 35c
ge ie — _— T, ot 215 _.

Big space told them faa==I

Hf you have known the
; iq Pi crea a oe
it was a Big Picture... fimiak:
a woman's devotion

«TOMORROW NIGHT at 8:30

... The curtain at the Palace
Theatre will rise... and
Danbury will be the first
in all the land to greet

Come by Sleigh.
F ».. but come!

Join the great

the characters of Gladys
Hasty Carroll’s story . .
“As the Earth Turns”

crowds who
are coming from
everywhere

_YOUCE. THRILL TO THE SYMPHONY OF

WEW ENGLAND HEAKTS...BEATING

TO THE RHYTHM OF THE SEASONS |
WARNER BROS. PRESENT

: The Motion Picture Classic of 1934

with : JEAN MUIR as SEN”
JEAN MUIR JEN ay
DONALD WOODS.’STAN' DONALD WOODS «)STAN™

DOROTHY APPLEBY See Advertising Section for ac- DOT APPLEBY DOROTHY PETERSON
DOT PETERSON tual-size mats of these two ads
THURSDAY

FRIDAY
SATURDAY

after the
Premiere

they step from the pages
of the book onto the screen
. A Symphony of New
England Hearts Beating
to the Rhythm of the Seasons

WARNER BROS. PRESENTS

THE WORLD PREMIERE

of the Motion Picture Classic of 1934

PRemiene From The Story by
‘WED. sigur GLADYS HASTY CARROLL
JEAN MUIR as ‘*JENT!
Now’ Selling DONALD WOODS as “STAN”
FMONE and MAK ORDERS <

: ‘the Promiers
—s : = PALACE

TELEPHONE 406

RESERVED SEATS:
NOW: SELLING -

Window Cards become snow-
drift snipes all over town

Here’s how

they covered
the LOBBY:

(Above) Striking display cov-
ered entire lobby wall

(Right) Colnrok:
blow-ups sold this
side of the lobby

(Above) An-
other view of
lobby showing
jumbo book
and (right)
girl attendant
turning pages
for the rec-
cord crowds.

-The Palace opened
to double tts previous record!

Page Sia

The two distinct types of promotion in

the Dallas and Danbury trial pre-releases
prove the vast opportunities the ideas

presented here place at your command.

You know your town better than we do.
The answer to which angle is best for you

rests with you. We believe the 'No Bunk’

idea is one of the most original developed
since talkies and provides a real reason
for extra space in the tough-to-crash
spots. However, both campaigns brought

attention—both campaigns broke records.

Give it an extra moment's thought — de-
cide now which way you're traveling. The

pages following will get you there safely.

MARCH ON.

Page Seven

Exploitation \Va

A NATURAL FOR FAMILY WEEK!

- - - Everything You Need for That Once-a-= Year Event

Make a play for the family trade with a “Family Week” campaign.
Plan as outlined covers salient points which should be augmented by
local angles to create maximum interest. The important thing how-
ever, is to get an early start. And remember that this campaign is
to sell “As The Earth Turns,” so get that into every piece of advertis-
ing and publicity. Special stories should augment the stunts.

Proclamation And Endorsements:

Official proclamation by the Mayor of
your City. Date should coincide with
your play-dates.

Mayor’s office to send notice of pro-
clamation to all newspapers. This
should be followed up by special news
story from theatre.

Local Film Guild and Better Business
Bureau to issue separate endorsements.

THE ENTIRE

Newspapers:

Newspapers to publish editorially
their endorsement pointing out that
The Strand Theatre showing of ‘As
The Earth Turns’ is especially befitting such a municipal
movement.”’

Publicity stories should appear daily covering interviews
with social and business leaders, educators and the clergy
on the picture and ‘‘Family Week.”

Outdoor Advertising:

With ‘‘Family Week’’ as the keynote you can overcome
many city ordinances which prohibit certain types of out-
door advertising. These include, shields on light poles,
white-wash stencils on side-walks, electrical display sign
on City Hall grounds, street banner and other decorations.

Public Conveyances:

It also gives you every reason to get free space on street
cars, buses and taxicabs, in the event that those public
conveyances can only be had for ‘‘special occasions.”’

Merchant Cooperation:

Department stores and other retailers will jump at the op-
portunity to cash in on this city-wide movement, of ‘‘Fami-
ly Week Specials’’ of interest to every man, woman and
child with special ‘‘Family Week’’ sales. Line them up
for a cooperative advertising page; window displays to
carry cutouts and stills; and other sales appeals.

Parade:

On the opening day have a civic parade in which entire
families march to the theatre, headed by the Mayor and
American Legion Band. Features of the parade can be
unique marching idea used by each family in the parade,
i.e., on bicycles, hansome cab, old-time car, hay-wagon, ete.
(Be sure that the parade is held at a time that will not
interfere with show hours.)

TOLEDO'S

A PICTURE FOR

12.

13.

14.

is.

a7;

18.

19;

20.

Social Nights:

10. Devote different days in honor of the
various organizations; Rotary Club
Night, Knights of Columbus Day,
Women’s Civic Club Matinee, Amer-
ican Legion Night. On the opening
night have the mayor make a short ad-
dress in your theatre.

Family Party Night:

11. Folks come dressed in costumes im-
personating members of famous Amer-
ican families, George and Martha
Washington, Abraham Lincoln, Betsy
Ross, ete. Include the prominent lo-
calites. Prizes for the best costumes

or impersonations will create a great deal of rivalry.

Photos of participants are good for newspaper breaks.

| Special Theatre Attractions |

Cooperate with women’s club which will sponsor a special
matinee and bazaar for local charity.

Country store idea. This ought to go big. Articles can be
promoted from merchants in return for lobby advertising.

Lobby exhibit of local family group photographs.

Hobby show. Home-made useful household articles.

House and garden show. Exhibit of flowers, plants and
vegetables grown ‘‘at home.”’

Special prize to the largest family coming to the theatre
in one group. This may include, grand-children, great-
grand-children and the great-greats.

Voting contest on the most popular family in town. Pro-
vide a ballot box in your lobby for patrons to deposit their
votes, or have readers clip newspaper coupons and mail
to newspaper.

Gift to children born during ‘‘Family Week.” Savings
bank can offer a bank account with a five dollar deposit
as a starter.

Special citation to the man or woman who has done the
most for the city, without personal profit.

Tell the papers about your plans. It’s a civic
event and makes live news. Every item
mentioned is good for newspaper stories.

FUN FOR THE FAMILY—DOUGH FOR YOU!

Page Hight

A 5-Day Build-Up for a New Star!

‘‘Make no mistake,” said one of the critics, “Jean Muir is

certain star material.”

With that in mind, look at this con-

test designed to sell the beautiful young blonde to your pa-

trons.

Five stills of Miss Muir in different poses are provided

so that they can decide how they like her. Publicity stories,

contest blanks, mats, everything is provided for you. Get your

patrons interested now—tell ’em that they’ll be seeing a lot

of Jean in the near future. They will!

Pick Your Women—
Win Theatre Tickets

“Allure” as a feminine attribute,
as depicted by Jean Muir, star
of “As The Earth Turns.” Miss
Muir’s pictured moods form the
basis of a prize letter contest
beginning today.

How do you like your women?

Do you prefer them demure, or
does your taste run t9 exotic
types? Does “allure” allure you,
or would you chose sophistica-
tion? Perhaps you like your
women to personify gaiety.

That’s what the
(name of newspaper)
know.

wants to

Take Jean Muir, for instance.

“Sure,” shout a million ardent
males. “Try and do it.”

Nevertheless, just suppose.

Suppose you could take Jean
Muir.

Would you like her to be de-
mure, to be alluring, to be sophis-
ticated, to be exotic, to be gay?

Impossible!

Not at all. Jean Muir can be

—and is—all of these.

For a real actress is, for the
time being, whatever her role
demands.

To allure means to fascinate, to
attract, as a moth is attracted to
uw candle flame. And does the light
m Jean’s eyes attract the moth?

Kach day, for four more days,
the occu (ewspaper) will
print a picture of Miss Muir show-
ing her in various moods. This
newspaper, and Warner Bros. Pic-
tures, Inc., want to know in which
characterization she is liked best.

For the ten best letters submit-

ted daily the: -s2-ee sts (news-
paper) will award two tickets to
Were rsgan ieee: Theatre. The

letters should be written only on
one side of the paper, should not
contain more than 100 words, and
should explain WHY the specific
mood is preferred.

Only the REASONS will be con-
The literary qualities of
the letter will eount for nothing.

Be as frank as you wish. Write
as many letters as you wish but
stick to one mood. Mail or bring
your letter to the Mood Editor,
(name and address of the news-
paper).

sidered.

Why Do You Like Her?
Tell And Win A Prize

Here’s the kind of a girl that
a fellow’s grandmother would look
at once and say ‘‘Bless you, my
children. ’?

This is Jean Muir, exquisite star
of ‘‘As The Earth Turns’’ show-
ing how to look ‘‘demure,’’ mean-
ing ‘‘a grave or modest demean-
or.’? Jen, heroine of Warner
Bros. mighty epie of life and love,
not only looked, but was demure.
fullest,

had her mede of joy and suffering,

She lived her life to the

but she really lived—really loved
—despite her demure appearance

she felt keenly and deeply.

But one can’t always tell by

first appearances.

Is it true “demure” women are
less popular with men than with
women? Above picture is the
personification of Jen, heroine
of “As the Earth Turns” as
played by Jean Muir at the

Nearly every one likes demure

women. UEspecially men. They
make them feel either good or
rakish. Nevertheless some men,

and many women, prefer a dash of
tobaseo or a touch of tart rather
than a surfeit of sugar.

In order to gauge the publie’s
taste, five pictures of Jean Muir
will be publshed in these columns
—one mood depicted each day.

Here you see the star as ‘‘de-
mure.??

How do you like her best?

Write a letter expressing your
preference. State briefly, in not
more than 100 words why you
prefer Jean Muir demure—if you
do. Attach the coupon to your let-
ter and send it according to diree-
tions.

If yours is among the ten best
letters received on a given day,
you will be awarded two seats to
thes Fas. dees Theatre. Remember,
50 pairs of tickets will be awarded.
Your idea may not only win a
prize, but may be of infinite help
to the charming young actress in
determining her future roles.

Jean’s Eyes May Win
Valuable Prize For You

It would take a brave lad to
try to hand a line to the wise
baby shown here.

One glance out of those know-
ing eyes and the “line” would
snarl—the wise “cracks” would
bounce right back. Misunder-
stood husbands and bosses “hun-
gry for just a little affection”
would be thrown out at first
base. But wouldn’t she be the
life of the party?

Here is “sophistication” as
demonstrated by Jean Muir,
charming star of “As The Earth
Turns,” the first picture without
hokum, now showing at the........

ca Theatre.

It is youthful sophistication,
it is true, but youth has become
sophisticated, to such an extent
that it has even changed the
meaning of the word.

Once there was a cult of Greek
philosophers who took a_ lie,
dressed it up with specious rea-
soning, and argued it into a
truth. They were the Sophists—
who beguiled with fallacious
reasoning. Today, sophistication
has a different meaning. We
don’t mean that a-sophisticated
youngster is an argumentative
liar—we mean that he or she
knows all about Santa Claus,
storks, and how to handle big
bad wolves.

The big question is—how do
YOU like Jean as a sophisticate?

In order to find out, the
Pacinos (newspaper) will award
ten pairs of tickets to the
Nay att orn Theatre for the ten
best letters telling why. Pictures
of the star in other moods will

Sophistication as portrayed by
Jean Muir, star of “As The
Earth Turns” now showing at
Phe. ans theatre. The let-
ters reaching the Mood Contest
editor show much diversity of
opinion.

appear daily until the end of

the contest.

What is your reaction. A let-
ter of not more than 100 words
may bring you two seats to the
Beco pies Ace rete Write it today,
clip the coupon and be a winner.

You'll Laugh, Too, If
You Can Win a Prize

70?

Do you like ‘‘ gay girls?

Just a minute, please. ‘‘Gay’’
doesn’t mean what you are think-
ing.

Gay means ‘‘filled with light
hearted mirth, cheerful or cheer-
ing.’’

Pictured above is Jean Muir,
brilliant star of the famous pre-
cedent-smashing film ‘‘Ags The
Earth Turns,’’ now showing at
thas os ; . Theatre, showing
gaiety in its most charming form.

Of course you’d like that kind
of a gay girl. At least sometimes.
Perhaps there are types you
prefer, such as the demure lassie

The above picture of Miss Jean

Muir, star of “As The Earth
Turns” shows her as a gay and
laughing girl. The favorite
moods of Miss Muir, as shown
in her photographs, have
aroused much interest.

Jean depicts as the heroine of her
greatest picture.

After all, gaiety is usually ae-
companied sense of humor,
and sometimes, well, it all depends
with whom the girl friend laughs,
and at whom. A
is not always an unmitigated bless-
ing in a sweetheart or a wife.
Mere men resent the quiet
snicker in their pompous moments.

What Warner Bros. want to
find out, and what they have asked
the . (newspaper) to in-
vestigate for them, is the publie’s
reactions to Jean Muir’s moods.
Consequently the ................ has
agreed to publish five pictured
moods of the young lady and to
award a pair of seats to the
Theatre, where she is
appearing, for the ten best letters
received daily during the contest,
which explain which of her moods
is most appealing—and why.

by a

sense of humor

may

The judges will consider only
the reason stated. The literary
qualities of the letter will be given
no consideration.

There is but little time left. Clip
your coupon, and write your letter,
now.

Your Last Chance To
Enter ‘“‘Mood”’ Contest

Jealous wives won’t like this
lady.

There’s a ‘‘come-hither’’ look
in her eyes, a seductive quality to
her pose, and a challenge to her
lips that would arouse the ire of
any matron whose spouse is begin-
ning to display a lack of interest
in what Mrs, Whosis wore at the
bridge club.

It all goes to show that one
can’t always tell. For this is none
other than Jean Muir, whose sim-
ple, demure demeanor as Jen, hero-
ine of the mighty Warner Bros.
picture, ‘‘As The Earth Turns’?
has_almost revolutionized the style
of screen sweethearts.

This is Jean in an exotic mood
—and exotic is the exact word—
something strange, something for-

This is the exotic Jean Muir, a
picture which shows how the
talented star can change her
personality to portray her
moods. The Mood Contest ends
today. Which was your favorite?

eign, not readily understood.

This is the Jean of mysterious
charm, of brooding, silent appeal.

Those who have followed this
contest in the ................... (news-
paper) have seen Miss Muir de-
pict five distinct and entirely
different personalities, They have
seen her demure and _ sophis-
ticated, gay and alluring. Now
they see her in an exotic moment.
Which Jean do YOU like best—
and why?

You still have time to win a
pains of Stickets)*to. the: {icc wuncs
Theatre where ‘‘As The Earth
Turns’’ is being shown.

Mhopecas Staats (newspaper) and
Warner Bros. want to know your
reaction, All you need do is clip
the coupon, and write a letter of
not more than 100 words, telling
your favorite mood, and explain-
ing why.

Send your letter and coupon to
the Contest Editor of the ..............
right now. Winners will be an-
nounced soon.

MOOD CONTEST COUPON
ENTRY BLANK

Contest Editor, The . ;
Please enter me as a con-
testant for two tickets for the
Theatre. I am not,
and none of my immediate
family are, employed by either
the newspaper or the Theatre.
My letter explaining

WHY iI PREFER
MUIR IN A
MOOD is attached.

JEAN

address

If I win a prize, you may
with )m

without y

I (am not
am
subseriber to the

print my letter (
name, ) a regular

(newspaper).

Page Nine

xploitation Ideas

Search For Perfect Faces

Which local girl has the most perfectly
formed face? That’s what you’re trying to find
in this newspaper contest, designed for as many
days as you want to run it. Jean Muir has been
acclaimed as having a perfectly balanced face.
With the accompanying story and photograph as
a basis, begin the search for your town’s ‘Jean
Muir.’ Incidentally, this contest is an expert means
of introducing Miss Muir to newspaper readers.

(Publicity Story)

Prizes If You Can Match
Jean Muir’s Perfection

HO is the unsuspecting owner of (your town) ’s most
perfectly balanced face? Someone is walking around
even now with that oddity of nature, a face which

has no distortions, no unbalanced features.

Mat No.

50—20¢

The charming lassie you see above is Jean Muir, hailed
as the girl in Hollywood with a perfect face. Now, when

cameramen say ‘perfect’ they
don’t mean the same thing you
do. They mean that in any light,
in any pose, with any make-up,
the face will still look beautiful.
They attribute that to one
thing: perfect balance of the
features. The eyes are in exact-
ly the same spot; the lips are the
same on both sides of the face;
the nose bisects the oval of the
face exactly; everything is just
as it should be. Well, you say,
is that so strange? Grab a mir-
ror, dear reader, and find out!
Imagine the same lines drawn
over your face as you see over
Jean Muir’s. Now, how are
things? Does your face leok the
same on either side of the verti-
eal line? If it does, rush a pic-

ture of yourself to the Jean
Muir Contest Editor, at this
newspaper, and get your share of
these awards—(list prizes here).

You never ean tell what will
come of a discovery such as a
perfectly balanced face? Look
what happened to Jean Muir—a
few years ago an unknown ac-
tress, and today the leading
player in the sensational motion
picture “As The Earth Turns.”
This film, adapted from Gladys
Hasty Carroll’s best-selling novel,
tells the story of life on a Maine
farm, honest, unassuming, and
true. Donald Woods is featured
with Jean Muir in the produc-
tion. It opens at the Strand
Theatre on Wednesday.

it CLASS. A

The Minneapolis Campaign!
Wire tells all...

THE COMPANY WILL APPRECIATE SUGGESTIONS FROM ITS PATRONS CONCERNING ITS SERVICE

CLASS OF SERVICE

This is a full-tate
Telegram or Cable-

ram unless its de

erred character is in-
dicated by a suitable
sign above or preced-
ing the address,

®. 8. WHITE
PRESIDENT

NEWCOMB CARLTON
CHAIRMAN OF THE BOARD

SIGNS

WESTERN [=
UNION

J.C. WILLEVER
-__ FIRST VICE-PRESIDENT

NL=Nighe Letter
LC= Deferred Cable
NLT = Cable Night Letter
Ship Radiogram

—IIoIo— — LLL SSE
The filing time as shown in the date line on full-rate telegrams and day letters, and the time of receipt at destination as shown on all messages, is STANDARD TIME.

Received at
MB6E5

S CH4RLES EINFELD =

101 COLLECT NL= RA MINNEAPOLIS MINN 13

WARNER BROS PICTURES 321 WEST 44 ST NYK

MINNEAPOLIS CIVIC AND COMMERCE ASSOCIATION PARENT TEACHER ASSOC-

TATIONS BETTER DRAMA LEAGUE PLUGGING EARTH TURNS THROUGH MAIL

CAMPAIGNS AND PERSONAL RECOMMENDATIONS STOP CIVIC LEADERS BOOSTING

SAME OVER AIR ON SPECIALLY ARRANGED BROADCASTS THIS ADDITION TO

THREE REGULAR DAILY THEATRE ANNOUNCEMENTS STOP ADVANCE NEWSPAPER

ADS STARTED AST SATURDAY STOP ADVANCE TRAILERS IN TWELVE MINNEA-

POLIS THEATRES BOOSTING PICTURE STOP GALA NORTHWEST PREMIERE OPEN-

ING SET FOR FRIDAY EVENING STOP TAKING MOTION PICTURES OF SAME

ALSO BROADCASTING EVENT STOP ALL LOCAL IMPORTANT PERSONALITIES

INVITED TO PREMIERE STOP FOUR THOUSAND PERSONAL LETTERS FROM MRS

CARROLL SENT OUT SELECT MAILING LIST STOP MANY OTHER STUNTS LINED

UP REGARDS

SAM CLARK

CONTEST TO DESCRIBE STAR'S PERSONALITY

A newsSp aper-sponsored
contest seeking the phrase
most descriptive of Jean
Muir. Publicity story right
gives the details. Offer prizes
for the best description in five
or six words.

Pick up mats from publi-
city section to run with the
daily stories and invite them
to come down to your lobby
and look over the photos on
display.

The Story Does It!

(Publicity Story)

You’ve heard Will Rogers called
The Cowboy Philosopher. And
you’ve probably heard Adolphe
Menjou called The Best Dressed
Man on the Sereen. Mary Pick-
ford, of course, is America’s
Sweetheart. Kay Francis, as
you’ve probably heard, is the
Best Dressed Woman on _ the
Screen. All of this is by way of
saying that there’s a brand new
star in Hollywood who wants a
‘name’ too. She’s Jean Muir, star
of that great picture ‘‘As The
Earth Turns’’ which is coming to
the Strand next Friday.

Take another look at her photo-
graph. She’s blonde and very,
very beautiful. There’s an irrides-
cent joy about her face that seems
to grow on you the more you see
her. Now what can she be called?
What phrase or epithet can you

think up that fittingly describes
her? To the five who think up
the most appropriate phrases, the
Management of the Strand Theatre
(list prizes, ete. here)

Think about it. You might even
take a walk down to the Strand
in your spare time and look at
the pictures of her which are on
display there in the lobby. Then
if a phrase comes to you which
you think might ‘‘ring true,’’ jot
it down on a piece of paper and
mail it to the Contest Editor, care
of this paper. There’s nothing
to lose and a chance to win—so
why not take it,

Needless to add, you’ll want to
see ‘‘As The Earth Turns.’’ It’s
one of the greatest dramas ever
to come out of Hollywood. Fri-
day is the opening day and the
Strand Theatre is the place.

You'll Want These Farm Movements Behind You!

There is a ready-made audience waiting for “As The
Earth Turns,” no matter if your theatre is in a big city or

a rural district.

In your county is an official “Farm Agent,” a county
superintendant of schools, the Red Cross. There are the
granges, and the famous “4H Clubs.” Either the county
Farm Agent or the county school superintendent, will give

Page Ten

you the names and addresses of the leaders of these farm
movements.

Arrange a contest for the best essay on “‘Back to the

Farm” open to all school children. Seed and farm im-
plement dealers will furnish worth-while prizes. Give en-
try blanks only at the theatre.

Your newspaper will give you real co-operation on
anything that brings rural and suburban interest.

A Real Reason
For An Editorial

Editorial page publicity for a motion picture
has tremendous selling appeal. Editorial comment
is not easily obtained, but newspapers are always
looking for editorial material. ‘‘As The Karth
Turns’’ lends itself peculiarly to that purpose,
particularly in those communities where the
papers have a large suburban and rural circula-
tion. It is well worth the effort. The editor, or
editorial writer, of the local newspaper should be
invited to see the picture; then show him this pre-
pared editorial.

(Prepared Editorial)

Getting Back to the Farm

It is becoming increasingly hard to reconcile the wails
of the farmers for aid, the efforts of one branch of the
Federal government to curtail production by buying and
destroying acreage, and the constant turmoil over Farm
Loans, with the governmental inspired ‘‘Back to the Farm’’
movement.

If the situation of the farmer is as bad as his propo-
nents, in and out of Federal bureaus, would have us believe,
if one of the principal activities of the government is to
stop production of food stuffs in order to raise the price of
commodities, then why add to the complexities of the prob-
lem by placing on farms thousands of families who know
little or nothing about agriculture, and supporting them until
they have learned how to wrest a livelihood from the land
itself ?

Perhaps the best answer is contained in a remarkable
motion picture based on the very popular novel written by
Gladys Hasty Carroll, ‘‘As The Earth Turns.”’

Henry L. Menken, widely quoted publicist, characterized
the farmer as a lazy loafer who wants to raise one crop a
year and be nursed through the rest of the time by the
“government.

““As The Earth Turns’’ both affirms and denies the
charge. The book, and the film, which incidentally is
marked by its freedom from the hokum that has character-
ized so many screen offerings, show that President Roosevelt
is entirely correct in one respect—the worker can find inde-
pendence, sustenance and self respect on the farm, when
industrial centers have closed the door of opportunity
to him.

Families unable to cope with the cities and placed on
farms, can be rehibilitated—but they must be the right kind
of families. The soil is no place for the shirker or dwaddler.

18-FT. POSTER CUTOUT

Believe it or not, it’s an 18-foot cut-out made from the 24-sheet!
What a flash it will make on top of your marquee; or set it up
on an open parking lot. Lighted up for night flash—it can be
seen from a distance.

School Debates

Contact the president of
the debating societies of two
rival high schools. Invite
their two teams to a preview
of the picture. Then arrange
a debate on ‘‘The relative
merits of country and city
life,’’? in relation to Donald
Woods’ problem in the pic-
ture, and his choice of coun-
try life. The debate can be
held in your theatre on a slow
matinee day, or in the au-
ditorium of one of the schools.

Special Preview

Hold a special preview for
educational leaders, includ-
ing principals of high schools,
presidents of clubs, noted 1i-
terary figures, etc. Get their
endorsements of the picture,
blow ’em up and show ’em
in your lobby.

This stunt is also good for
a newspaper break. Have
photographers snap the en-
dorsements and get the sign-
ers’ comments for publica-
tion.

=

Jumbo Letter

Write a giant letter to Warner
Bros. Studios, with copy reading
as follows:

Warner Brose Studios
Burbank, California

Citizens of Tulsa wish
to thank you for the re-
markable screen produc-—
tion of "As The Earth
Turns," which we have
just seen. The drama+
tization of this de-
lightful story was so
beautifully done, with-
out the usual Hollywood
hokum, that we wish to
send you our heartiest
congratulations for
your step forward in the
production of worth-
while motion pictures.
We hope that you will
continue giving us real
pictures like this one.

(signed)

Display the letter in your
lobby and ask the first night au-
dience to sign it, making sure
you get the well known names
first.

Farm Language

Here’s a list of farm terms.
Get your newspaper to print
them for the benefit of those
who will see ‘‘As The Earth
Turns’’ and offer prizes for
their correct identification.
Also adaptable for lobby
stunt.

mow window—opening of. barn
door for pitching hay

hay rick—vehicle for carrying
hay

spreader—machine for distribut-
ing fertilizer

tedder—machine for scattering
hay

ferkin—butter cask

yoke—contrivance for prevent-
ing cows escape from pasture

thresher—separates wheat from
chaff

reaper—bundles up wheat

separator—eztracts cream from
milk

soapstone—heated rock used for
warming

tiller—type of plough

press—cider extractor

smokehouse—building for stor-
ing meat

STUDIO STYLES TIE-UP
- . . . for SPRING!

JEAN MUIR
introduces the ‘‘Country Club’’
frock of checquered print with
embroidered organdy bodice.
Studio Style No. 933. (Mat
No. 49—10c)

Hollywood sets the styles and
Studio Styles reproduces them
for more than 100 leading mer-
chants. Contact the Studio Style
dealer in your town; he has ad-
vertising mats and window dis-
plays ready to tie-up with the star
featured in the Warner Bros. pic-
ture you’re playing.

For Studio Styles Store
In Your City Write:

STUDIO STYLES, Inc.

530 Seventh Ave.,

First Timers

New York City

Inquiring Reporter

Find a man in your town
or vicinity who has never
seen a motion picture in his
life. Send a ear and chauffeur
to take him to the preview
and back home again. Be
sure to have the newspaper
boys posted for photographs
and interviews after the pic-
ture, getting his reactions to
movies in general and this
one in particular.

This is the kind of sunt the
papers go for, so play it up
big, adding any trimmings
that the situation may call
for. Play it up big and it’ll
make the front page.

Persuade your newspaper
to send a reporter out to peo-
ple on the street. Interest in
this is heightened if a photo-
grapher snaps the pictures of
those questioned. Award
guest tickets to the answers
printed in the paper.

Here’s the question: ‘‘In
‘As The Earth Turns,’ the
current attraction at the
Strand, Jean Muir tells
Donald Woods, a neighbor
who is in love with her that
there is a difference between
“falling in love and love.’’
WHAT DO YOU THINK IS
THE DIFFERENCE?

SEARS-ROEBUCK TIEUP

All Sears-Roebuck stores have been
supplied with special window display
material leaving room for your date.
Tell them as soon as it’s set—added
stills, cutouts and catchlines from you
will complete the display. It’s a big one!

Page Eleven

Exploitation Ideas

Special Radio Review

Below, a radio review of ‘‘As The Earth
Turns’’ read over the air in Los Angeles, shortly
after the preview there. The restrained enthu-
siasm and sincere praise of the review make it
important without being fulsome. Give it to your
local radio reviewer—he can use it without feel-
ing any too lavish.

New York eritics and trade paper reviewers have just con-
firmed in the most forceful terms the Hollywood preview verdict on
“As The Earth Turns,” which Warner Bros. recently transferred to
the screen.

In Hollywood, at the Warner Bros. Beverly Hills Theatre, an
audience was stampeded by the film and left the house in a literal
tumult of enthusiasm. Now that opinion has been seconded in New
York, where a pre-release showing of the film brought forth the
most thrilling response that home office executives have witnessed
in years.

The next day the Film Daily said: “At last producers are begin-
ning to tap the field of simple, human drama. Warner Bros. have
turned out the first perfect example of this type in ‘As The Earth
Turns’. ”” Other reviews were written in a similar vein.

When first it appeared in novel form, “As The Earth Turns” was
hailed as a true epic of the American soil—one which revealed
beneath the surface calm of New England farm life the profoundest
and the most moving of human passions.

Gladys Hasty Carroll, author of the novel, who visited Holly-
wood during its filming, has herself stated that no more perfect
choice for the role of “Jen” could have been made. Jean Muir,
sensational young newcomer to the screen plays this role—another
step along the road to the stardom already in sight for her. As a
result of the acclaim which has greeted her work in “As The Earth
Turns,” even prior to its release, her producers have just assigned
Miss Muir to one of the important roles with Kay Francis in “Dr.
Monica.” This picture enters production shortly.

Commenting on Jean Muir’s. performance in “As The Earth
Turns,” one reviewer wrote after the preview:

“Make no mistake about this girl. She is certain star material.
She has warmth, beauty, intelligence. There is no doubt that she
has everything it takes to be a box office sensation.”

Supporting her and Donald Woods, who appears in the principal
male role, is a large cast of talented players. Among these are
Russell Hardie, Dorothy Peterson, Dorothy Appleby, William Janney,
Emily Lowry, David Landau, Sarah Padden, Arthur Hohl and others.
Alfred E. Green, who has turned out such outstanding films as
“Silver Dollar,” “I Loved A Woman” and “A Woman in Her Thirties”
has directed “As The Earth Turns,” under the supervision of Robert
Lord.

Make no mistake about it—“As The Earth Turns” will be rated
as one of the really big pictures of the year. You won’t want to
miss it. Don’t!

Autograph Star Stills

These handsomely-processed stills are designed for use as throw-
aways, souvenirs, or prizes. Sample inserted in press-sheet shows
you how the finished job looks. Prices are: IM to 5M—$6.00 per
M; 6M to 10OM—$5.50 per M; 10M and over—$5.00 per M. These

prices do not include imprint. Order directly from:

GORDON-GREENE PRINTING CORP.

52 EAST 19th STREET NEW YORK CITY

Page Twelve

For Women’s Fashions Pa ee

blonde star.

The three views of Jean Muir’s coiffure, illustrated above, pre-
sent a new style of attractive hairdress.
addition of the little hair ornaments and matching vwristlets.
They are flesh colored rosettes, made of stiffened velvet and
are created to nestle among the ringlets on the head of the
The wrist bands match and add a quaint touch
to her unsophisticated glamour.

attractive when hair is straight on top and curled softly at
the back of the head.

Mat No. 51—30¢

JEAN MUIR HAIRDRESS

This is created by the

This coiffure is particularly

The decorative hairdresses of the current season have been of real fashion importance in
all smart circles. This beautiful hairdress was created for Jean Muir, blonde, beautiful heroine
of “As The Earth Turns.” This Warner Bros. picture, taken from the novel by Gladys Hasty
Carroll will be shown at the Strand Theatre all this week.

4-H Benefit

Don’t forget the 4 H Clubs
in your vicinity. They are
organizations of farm chil-
dren, fostered and encour-
aged by governmental and
civic agencies. Get the name
and address of the president
of the local clubs from the
county Farm Agent or Su-
perintendent of Schools. Be-
low is a suggestion for a let-
ter to obtain 4 H Club eo-op-
eration. With modifications,
the same idea can be used
for Parent-Teacher Associa-
tions, Granges ete. Use the
usual benefit performance ar-
rangement.

Mr. John Blank
Blankstown.
My dear John:-

You are the president
of the 4H Club, an or-
ganization the purposes
of which the ..ceecee
Theatre heartily en-
dorses.

Beginning On eccecoece
the.......Theatre will
present "As The Earth
Turns," perhaps the
most powerful epic of
love and life on a Maine
farm that has ever been
filmed. The picture
has been widely ac-
claimed for its abso-
lute freedom from "ho-
kum."

The film is not of-
fered for its educa-
tioal value--it is
presented because it is
a fine, sweet story,
superbly acted by a
wonderful company,

We want every member
of your club and their
families to see this
picture, and we have
worked out a plan by
which your 4 H Club can
arrange for a special
screening, and add a
considerable sum to
your club treasury.

If you will have a
committee call on me I
shall be glad to discuss
the details with its
memberSe

Very. sincerely yours,

Manager,....lheatre.

Herald With These Heralds

They’re extra-large
for extra attention

A The Earth Turns - i i##-.
$0 TURN THIS MAN AND THIS WOMAN ONE TO THE OTHER! &

The golden story of the
coming together of two |
creatures of the soull Fight-
ing through storm and stress,
pain and adversity, heart-
ache and desperation...
until their love is as sure as
the seasons... as tender as
Spring’s awakening ... yet
gs fierce and consuming as
the Woter gale! . .
Gladys Hoxty Carroll's great
American aavel comes ip

inumph fo the screen!

Printed in multi-colors on fine stock, size 7 x 9 inches when open.
Entire back (4% x 7 inches) is blank for your theatre imprint.
Order enough to take advantage of the lower price.

pe .@ $3.00 per M
Siete fb ...@ $2.75 per M

AT YOUR EXCHANGE

xploitation Ideas

Your NO BUNK Publicity

Follow through on your No

Bunk promotion with these

prepared stories. Even if you're

using the straight - from - the -

shoulder angle, each one of

these stories offers a legitimate

reason for extra newspaper

space. There’s a big idea here

— give it a moment’s thought

before you present it locally.

Fate of MovieHokum
Will Rest On Votes
of New Film Patrons

Mr. and Mrs. Moviegoer—and
Miss Moviegoer, too—you are go:
ing to have a chance to express
your preference as to the kind
of pictures that should be offered
for your entertainment.

Do you like “hokum”? Or do
you believe that motion pictures
should be honest, straightforward,
simple and natural in their treat-
ment of stories?

A vote will be taken among
the patrons of the
Theatre, where “As The Earth
Turns,” the new Warner Bros.
feature film with Jean Muir,
Donald Woods and a large sup-
porting cast, will open ................. :

“As The Earth Turns” is based
on the best-selling novel by
Gladys Hasty Carroll—a novel
about American life as it is ac-
tually lived today. Im its screen
version, “As The Earth Turns”
has been produced in the same
spirit in which the book was
written—with honesty and direct-
ness and with not the slightest
tinge of the cheap twists and
turns that Hollywood describes
as hokum. There is no false
sentiment, no tawdry straining
for effect, in this picture.

Do the picture patrons of
(name of town) like that kind
of picture? Are they tired of un-
reality and flamboyant pseudo-
romanticism on the screen?

They can vote yes or no after
seeing “As The Earth Turns” at
the Similar votes
have been taken in other cities
where this picture has been
shown, and in every one of these
cities there has been an over-
whelming majority in favor of
the daring experiment made by
Warner Bros. in producing an
honest stery in an honest way.

Alfred E. Green, director of
many screen hits, also directed.
“As The Earth Turns.” He de-
scribes it as “the most honest pic-
ture ever made in any Hollywood
studio.”

The suecess of “As The Earth
Turns” has already made a re-
volution in Hollywood. The stu-
dios realize that a new era is
dawning for the screen—that the
American public wants motion
pictures that have the breath of
actual life and that the day of
hokum is nearly over.

Movie Critics Hail
‘As the Earth Turns’
As Free From Hokum

“A picture without hokum!”

That is how Hollywood—hard-
boiled, hokum-ridden Hollywood
—desc¢ribes “As The Earth
Turns,” the new Warner Bros.

picture of American country life
which will open ..............-. at the
MO Vareaaccv snake Theatre. And that is
how newspaper critics and audi-
ences, where the film has already
been shown, have described it.

What will (name of town)
think of “As The Earth Turns?”
Does the public demand hokum—
humbug, false sentiment, the sort
of thing that is invidiously de-
scribed as “theatrical”—or has it
been waiting for a picture that
tells a moving human story in an
entirely honest way, simply and
naturally and with perfect sin-
cerity?

“As The Earth Turns,” based
on the remarkable novel by
Gladys Hasty Carroll, has been
produced by Warner Bros. frank-
ly as an experiment in public
taste. The novel was straightfor-
ward, simple, frank and uncom-
promising in its presentation of
a story of real life. The picture
has been brought to the screen
in the same way. It would have
been easy to “jazz it up,” in the
Hollywood phrase; to put in false
and glaring high-lights, pseudo-
dramatic situations, the many
tricks and twists that are so
often employed to “give the pub-
lie what it wants”—or what it is
supposed to want.

But the Warner studios, with
Alfred E. Green directing and
with Jean Muir, Donald Woods,
Emily Lowry, William Janney
and many other players old and
new in the cast, chose to test the
general taste of the film-going
public with “As The Earth
Turns;” and from reports sent
out from the cities where the
picture has played to packed and
enthusiastic houses, the test
seems to have been a satisfactory
one,

At last “a picture without
hokum!” Hollywood’s eyes are
open wide. Other honest, direct,
truly human films are likely to
follow as a result of the courage-
ous venture of one studio.

Does Picture Public
WartFactorHokum?
New Film To Decide

Does the movie-going public
demand hokum?

Does it want to be kidded?

That is a question that will be
answered, so far as (name of
town) is concerned, when “As
The Earth Turns” opens ............
tata: hacea escent Theatre.

“As The Earth Turns,” based
on the novel by Gladys Hasty
Carroll, is a story of life on a
New England farm. It deals with
the realities of existence—with
love and hatred, birth and death,
marriage and its many problems
for men and women. Jean Muir
and Donald Woods, two of War-
ner Bros.’ newest players, head
the cast. Alfred E. Green, vet-
eran director, was in charge of
the production.

Director Green’s motto during
the filming of “As The Earth
Turns” was: “No compromise.”
He tells himself of the spirit in
which the picture was made:

“We decided that ‘As The
Earth Turns’ was to be produced
entirely without hokum. Noth-
ing cheap or tawdry, nothing
that was not an honest and lo-
gical factor in the plot, char-
acterizations and settings, was to
be given a place. And we car-
ried out our resolution to the best
of our ability. It will be inter-
esting to see how the publie re-
acts to what I believe is the most
honest picture ever made in any
Hollywood studio.”

Already “As The Earth Turns”
has been shown in certain key
cities of the United States and
Canada; and the reception given
the film by audiences and critics
has been enthusiastic. This in
turn has had a significant effect
in Hollywood, where hokum has
so long reigned triumphantly.

Jean Muir, the heroine of “As
The Earth Turns,” believes the
success of the film means that
the cinema public is changing—
“growing up,” as she puts it.
“After all,” says the young ac-
tress, “real life is dramatic, in-
tense, thrilling enough to be pre-
sented honestly and truthfully.
A famous writer has said, ‘Truth
is the only really interesting
thing in the world.’ Then why
not tell the truth in motion pic-
tures? I am proud to have been
associated with a picture that
does exactly that.”

“As the Earth Turns’
Movie Without Bunk
To Open Here Today

Today, “As The Earth Turns,”
the new Warner Bros. film which
has been hailed by critics and
picture patrons in many cities as
“a picture without hokum,” opens
at the Theatre.

Jean Muir and Donald Woods
head the cast, and other players
in the lineup are Emily Lowry,
William Janney, David Landau,
Dorothy Peterson, Dorothy Ap-
pleby, Sarah Padden, Clara Blan-
dick and Egon Brecher—to name
only a few of them. Alfred E.
Green directed from the best-sell-
ing novel of the same title by
Gladys Hasty Carroll.

Patrons of the
Theatre will be asked to vote,
after seeing the picture, on
whether they prefer pictures
with, or without, hokum—the
cheap theatricalisms and false ef-
fects that have reigned so long
on the screen. In other cities
where “As The Earth Turns” has
already been shown, heavy major-
ities have been piled up in favor
of the honesty and realism for
which this film stands. Newspa-
per critics have united in a
chorus of praise for a film that
bids fair to create a revolution
in Hollywood—a revolution in
favor of truthfulness and sincer-
ity in screen story-telling.

“As The Earth Turns” is a sto-
ty of farm life in present-day
New England—it is as modern
as President Roosevelt’s admin-
istration, yet it depicts a funda-
mental existence as ancient as
man’s cultivation of the soil. The
story of the girl Jen (played by
Jean Muir) is the story of
woman’s life as it has been lived
since the dawn of human exist-
ence.

“A picture without hokum!”
That is what the Warner Bros.
studios resolved to make, in the
faith that the movie-going public
is ready for sincerity and sim-
plicity in its favorite form of
entertainment.

Hokum Reign Ended
By Landslide Vote
Of Local Film Fans

Evidently (name of town) likes
“a picture without hokum.”

This is demonstrated by the
success achieved by “As The
Earth Turns,” the new Warner
Bros. picture now at the ..............
Theatre, based on Gladys Hasty
Carroll’s best-selling novel. Jean
Muir and Donald Woods head the
east.

Pstrons=0f [the aussarsavaes
Theatre have voted heavily on
“opinion cards” in favor of the
kind of picture represented by
“Ag ‘the Earth Turns’—the kind
of picture that tells its story
with sincerity, with honesty and
straightforwardness, and without
the tricks of false romanticism
that are displayed in so many
Hollywood products. Similar bal-
lots cast in theatres throughout
the country have made a great
impression in the West Coast
studios, and it seems likely that
“As The Earth Turns” will open
a new chapter in the history of
the screen.

According to many good judges,
this film has afforded proof that
what is wrong with the screen
in most cases is, in a word, hok-
um; and that the public is tired
of it. Theatre patrons are re-
sponding to “As The Earth
Turns” because it is devoid of
that quality, because it makes no
compromise in the straightfor-
ward honesty and reality of its
presentation of the Carroll story,
and because it is demonstrating
that the depiction of human life
in all its lights and shadows is
dramatic enough in its own right
and needs none of the meretri-
cious sentimentality of the or-
dinary motion picture.

There were doubts when “a pic-
ture without hokum” was made
at the Warner Bros. studios in
California. Was the public ready
for it? The answer has been tri-
umphantly given.

Honesty In Role Portrayal
Wins Quick PublicAcclaim

Jean Muir, Heroine of “As The Earth Turns”’
Welcomes Ousting of Picture Hokum.

HE ousting of ‘‘hokum’’ as the important factor in mo-
tion picture production, and inauguration of truth in
story and characterization, exemplified for the first time

in the big Warner Bros. production, ‘‘As The Earth Turns,’’

which has just opened at the

Theatre, is

considered the most essential step the motion picture indus-
try has taken in years, by Jean Muir, who portrays the role

of “Jen”

Miss Muir, less than a year in
Hollywood, is a featured actress
who is rapidly approaching star-
dom. Twenty-two years old, tall,
slender and beautiful, she was as
successful on the Broadway stage
as she has been in Cinemaland,
and her selection for so impor-
tant a role was made because her
acting is as free from hokum—
trick devices and artificial senti-
ment—as is the picture itself,
which has been described as a
“picture without hokum.”

“One of my favorite writers,
E. V. Lueas, has said that ‘truth
is really the only interesting
thing in the world’,’ said Miss
Muir recently. “That is why I
think Warner Bros. were wise
and farseeing in making ‘As The
Earth Turns’ as they have done
—with sincerity and without
compromise in the treatment of
the story. I would have been
miserable if I had had to play
Jen in any cheap or affected way.
It is a charaeter that took pos-
session of me; I believe in it
utterly, and I think, for that

in that production.

reason, audiences, too, will be-
lieve in it when they see Jen on
the screen.

“J am very glad that I have
become a motion picture actress
at a time when the public taste
is turning to reality and honesty
in pictures, as it undoubtedly is.
The reception which is meeting
‘As The Earth Turns’ proves
that.”

Jean Muir was born as Jean
Fullarton in New York City. She
is of Scottish Highland descent.
Her education was at the Dwight
School in Englewood, N. J., and
at the Paris Sorbonne. On the
stage she appeared in “Bird in
Hand,” “Saint Wench” and with
a number of stock companies.
Since being signed by Warner
Bros. she has had important roles
in “Bureau of Missing Persons,”
“The World Changes,” with Paul
Muni and “Son of a Sailor,” with
Joe E. Brown.

Now, in “As The Earth Turns,”
she is being lifted to stardom
by “ a picture without hokum.”

Page Thirteen

THREE WAY TIE UP Gary Voorman of
GETS BIG RESULTS the Montauk

Theatre, Passaic,
N. J. engineered a neat stunt with the mer-
chants of Passaic. In return for ten inches
of newspaper space in which the dealer men-
tioned the current picture and theatre name.
Voorman gave him ten passes. Each of
these was placed in the dealer’s window with
a citizen’s name displayed. A card explained
that those whose names appeared would re-
ceive ducats. Here’s a three-way tie-up: swell
resulis, no cost.

—Use The No “Hokum” Angle—

TRUE STORIES HELP TO True stories
SELL HOUSE IN PAPER involving the

theatre make
good reading matter and plenty of good will.
For instance, the Lansdowne Theatre, Lans-
downe, Pa. had one in the Sentinel of that
city about a business man who came to town,
but found that the head of the concern he
wanted to see would not return to his office
for several hours. The visitor took advant-
age of the opportunity of going to the Lans-
downe Theatre which had a fine show. ‘The
story plugged the service and courtesy of the
house and the general satisfaction of the
visitor.

—Is Your Vitaphone Trailer On?—

PLUGGED FILM AS CLEAN Knowing
TO GET CLUB APPROVAL that he had

a real clean
picture in “The World Changes” Jack Mul-
hall, of the Stanley, Chester, Pa. contacted
school teachers, principals, Parent Teacher
Associations and other civic groups pointing
out to them that the producers would make
more clean pictures if they knew they were
well patronized. On that basis, he urged
them to get back of the film so that the re-
actions of the people of Chester would be
made known to producers. It’s good for “As
The Earth Turns,” too!

—Are You Ready For Spring?—

RADIO NAMES IN SHORTS When
BROUGHT °EM TO THEATRE Bernie Sea-
man had a
Joe Penner short in his Germantown Theatre,
Germantown, Pa. he plugged it hard with
newspaper ads and a 40 x 60 out front. He
figured, and correctly, too, as the results
showed, that if they’d stay home to hear Pen-
ner broadcast they would come out to see
and hear him. How about it with some of
those new Vitaphone shorts featuring radio
names like Ruth Etting, Gertrude Niesen,
Queenie Smith and Sigmund Spaeth?

—Send Us YOUR Ideas—

PAINTED MATRIX Credit Epes
MAKES FLASH DISPLAY Sargent, with

this cracker-
jack idea. He recommends taking a _thor-
oughly dry matrix and coating it with
bronze paint. When this is hard fill in the
spaces with a dark green paint. Wipe it all
off the surface with a soft cloth. This will
make a striking bronze tablet with the let-
ters sunken instead of raised. It can be used
for name plates, special announcements or
other ideas in the lobby.

—You’ve a New Star In Jean Muir—

MOTHERS DAY SUGGESTS Mother's
MANY SPECIAL ANGLES Day comes

in May. Pro-
mote a deal with a florist to give a carna-
tion to every man who brings his mother to
the show on Mother’s Day. Another good
stunt would be a cooperative advertising page
in which merchants list articles suitable for
mothers, with “Treat your mother to the
movies” prominently in the list.

Page Fourteen

DW Pub. A 4

ET Pub. A 16

STILLS FOR

STORE TIE-UPS

Increased orders from show-
men in every section of the
country prove the tremendous
advantage of these special tieup
stills. Make your contacts at
once and get your order in early.
Plant the stills for dealer ads,
use them as illustrations in store
catalogues, for counter displays
and blow-ups for window dis-

plays.

Stills are NOT available at exchanges
Order by numbers indicated. Price
10c each, from Editor, Merchandising
Plan, Warner Bros., 321 W. 44th
Street, New York.

ET 56

ICE CREAM PARLORS

Ju9

MILLINERY

MEN’S STORES
DW 12

BLOUSES
JM 84

ET 18

PET SHOPS
JIM 133

BEAUTY SHOPS
JM Pub. 4

JEWELRY

FIRST AID SPORTS
ET 64 JM 68

THE GLORIOUS
NEW STAR AN.

BANNER (above)—For ends of marquee or in-
stead of swinging signs under marquee. Made
of canvas with stenciled lettering. 6 feet long——
$2.40 each. On real satin—$3.35.

BURG EE 2300 colors = ps, chs ae eyelets i St THE GLORIOUS

ready for hanging. 40 cents

each. (Miniumum order of Six). ye ai ih NEW STAR IN

carn) Luda ces A Warner Bros. >, oil " CREAT AMERICAN AS THE fq RTH

asJen" cae TRIUMPH? pies 460 - NOVEL WOG/ ae :
DOWALD WOODS ER) BEEP oo a ox Se fille’ WARNER BROS. Bas
as Stan” ee ey 1 Nee A Ve SCREEN TRIUMPH

THE GREAT
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NOW WARNER Bros.
SCREEN TRIUMPH,

JEAN MUIR

as the immortal a new

Nawom ivi?
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as “STAN”

Y

SPECIAL BURGEE—to sell the new Star.
20 x 30 inches in two styles. On Silk,
55ce; on canvas, 40c. (Minimum order
6 of each style).

Door-knob hanger, nine inches in diameter with center cut out Z
to hang on doorknobs, auto-handles and telephone mouthpieces. Order from: M. MAGEE & SON, 140 Fulton Street, New York City
Prices include theatre imprinting and playdates.

500—$4.50; 1 M—$7.00; 3M—$6.50 per M; 5 M—$6.00 per M;
10 M—$5.50 per M.

VALANCE—order to fit your marquee. Three colors with lettering sewn on fine
duck—$1.20 per yd. Two colors on silkolene or China silk——$1.70 per yd.

Order direct from:

ECONOMY NOVELTY CO.

239 WEST 39th STREET NEW YORK CITY

Lavish Colortone Effect —

4x5 Colored postive
only Sn ae $2.00
—Set (pos. & neg.) $3.00

One-Sheet
Blowups

On % inch cardboard, these
28 x 42’s will fit stock one-
sheet frames. Easel backs may
be obtained if specified on
order.

In full colors: 3 for $10; or

$3.50 apiece.

In black and white: 3 for $6;

or $2.25 each.

¥.0.B. New York City

314 x 4 Colored positive
RRR tales ces pS $1.50
—Set (pos. & neg.) $2.25

Order by number N-782

NATIONAL STUDIOS, INC.

226 WEST 56th STREET NEW YORK

B specify and includ i e with orde id *
loi dase ee ee NATIONAL STUDIOS, INC., 226 West 56th Street, New York City

Photo Displays That Sell the Star and the Show

Order directly from:

We’ve picked these for ad-
vertising value and as an
added means for lending
class to your lobby set-up.
Take your pick or take
them both . . . it’s a buy!

STYLE A: Size 48” x 72”
Over-all Including lettering.
Black & White $7.75. Full
Natural Colors $10.

1f desired without lettering and
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STYLE B: Three Sizes.

eae eta
30” x 40” $3.00 $5.00 :
a 40” = 60” 5.00 7.25 AS THE
A WARNER BROS. ' 48” x 72” 6.75 9.00 EARTH TURNS

TRIUMPH

A Warner Bros. Triumph!

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ORDER FROM: NATIONAL STUDIOS, INC., 226 WEST 56th STREET, NEW YORK CITY

Page Fifteen

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and ‘The Little Poor Man’

we

S Maine goes—so goes the Nation!’’

The truth of this saying has been evidenced by so
many political landslides of country-wide significance,
that one is reminded of the Down East farmer who said to an

argumentative friend: ‘‘The way you put it—looks like there

ought to be something in to it!”’
Maine’s motto is ‘‘T lead.”’

One further proof that she
lives up to her motto, is the fact
that Maine elections are held in
September — and her ballots
cast, counted and returns broad-
easted—long before the event-
ful November day, chosen by
the rest of the States, as the
expression of the will of the
people.

Red Men of the Forest

Indians have played a varied role in
the history of Maine—and their mem-
ory is embalmed in her picturesque
names—Androscoggin, Aroostook, Ken-
nebec, Penobscot, Passamaquoddy,
Sagadahoc, Skowhegan, Wiscasset and
thousands of others!

During the French and Indian Wars
and in Revolutionary days many lurid
massacres occurred. The legends are
numberless and extremely imaginative.
Of especial interest is the myth of
Glooskap, Great Spirit who created
Maine.

Glooskap, it seems, lived in great
serenity with his grandmother, Mrs.
Bear, and his beloved pipe, until he
incurred the hate of the wizard,
Winape—who drove him from Maine
to Nova Scotia and finally to New-
foundland.

Escaping from there, he mounted
the back of a reluctant whale, who so
resented his urgent commands of ‘‘Go
faster’’—that she ran aground. Miss-
ing the water, however, the Whale set
up such convulsive weeping, that
Glooskap relented and pushed her back
into it with a great splash.

Instead of swimming off, however,
she begged for a pull at his pipe. He
granted her wish, and the Whale had
no sooner got the pipe between her
teeth, than she scuttled off to deep
water with great haste. Glooskap never
saw his pipe again but when you see
the Whale spouting you’ll know she’s
smoking it!

Maine’s Robinson Crusoe

Among Maine characters none is
more intriguing than giant John Darl-
ing the village loafer, who was ban-
ished to an island in sight of the
mainland. The thrifty householders
deciding that they would not saddle
themselves with John’s board and
keep, canoed him off to the rocky land
that jutted from the water, supplied

A winter evening in a typical Maine

home—a scene from Warner Bros.’

“As The Earth Turns,” the picturiza-
tion of the best-selling novel.

him with tobacco and absolute necessi-
ties and left him to work or starve.

John Darling—between the devil
and the deep blue sea—set to work—
built himself a hut of driftwood, rocks
and sod—and earned his livelihood by
fishing, shooting wild game, picking
berries, and cultivating a garden. For
months at a time he saw no human
being, though at long intervals his
friendly enemies arrived with scant
supplies, and rowed away again. He
had no man Friday.

For twenty years John Darling
thrived, grew brown and muscular and
seemed well content. One winter it was
noticed that no smoke was rising from
his tiny chimmey and his captors went
to see what was amiss. They found
him rigid as the icicles that hung from
the eaves of his hut.

Radical treatment for loafers—exile to Barren Island where the

only slogan is

Maine’s Own Don Quixote

At Edgecomb, on a height overlook-
ing rolling farmlands, may be seen to
this day the white colonial house which
was to have sheltered the Queen of
Louis XVI of France.

66.

work or starve.”

Cap’n Clough, master of a clipper
ship plying the seven seas, came in
touch with the friend who was engi-
neering the escape of the Queen from
the terrors of the Revolution. The
hold of his ship was loaded with fine

Mat No. 12——80c

Indian at-
tacks, bloody
battles, and
constant war-
fare were ac-
cepted by
early Maine settlers as
part of the day’s work.

furnishings for her American refuge,
and Clough wrote his wife that she
would seon be expected to entertain a
person whom he described as ‘‘a poor
broken-hearted lady.’’

When the plans failed and Marie
Antoinette rode bravely through the
streets «. Paris to the Guillotine—
Captain Clough sailed back to Maine.
The fine things were transferred to his
mansion. After his passing they were
distributcd among various families of
the district.

The Wettest Dry State

Maine, fighting valiantly for first
place—was first to pass laws limiting
the sale of liquors. The first prohibi-
tory law was passed in 1851, through
the efforts of General Neil Dow—twice
wounded in the Civil War—a huge and
dynamic figure, whose fists were as
eloquent as his tongue. In 1884 the
sale and manufacture of spirits was
‘forever’ prohibited.

In 1933, Maine and Utah ran a race
to see which should have the honor
of turning the tide for repeal. If Maine
came out second—she may still claim
that it is the exception which proves
the rule. Once more the old soaks can
say ‘‘Well, I got to go down 1o Ban-
gor and git drunk—and gosh—how I
dread it!’’

It is a commentary on the humanity
of Maine—good or bad, according to
your point of view—that capital pun-
ishment was banished half a century
ago.

More Maine ‘Leads’

Maine had the first National Park
in the United States! The first New
England Thanksgiving Day was cele-
brated on Allen’s Island on August
9th, 1607. The first gold in the limits
of the United States was discovered
in Maine.

The first fort and stockade was built
at Pennaquid, and the first trading
post near Augusta on the Kennebec
River in 1628. The first incorporated
city in North America was Georgiana,
now York. The State had the first or-
ganized government in New Egland
with Sir William Phipps as the first

Royal Governor.

ee Re ee ee

Turns,” talks it over with Jean Muir, star of the
film of the same name.

fas tite lebih ates At. ahaha bea =e

Maine leads New England in having
built the first ship—and in the manu-
facture—before anyone else was in the
field—of cotton and woolen goods,
white flour, paper, clothes, boots, toys
and snow-shoes.

Notables Past and Present

‘‘Maine Woods’? was Henry David
Thoreau’s tribute after a visit to the
Pine Tree State, whose forests cover
twenty-one thousand square miles.
Longfellow was born in Portland.
Whittier loved Maine and Hawthorne
spent many summers on the shores of
Sebago. ‘‘Uncle Tom’s Cabin’’ was
given to the world from a quiet Maine
town. lLincoln’s favorite humorist,
‘Artemus Ward’ was a native son, so
was his famous contemporary, Bill Nye.
And who has forgotten ‘‘James G.
Blaine of the State of Maine’’?

Emma Eames, Lillian Nordica and
Clara Louise Kellogg were among fam-
ous Maine singers.

Edwin Arlington Robinson, finest
poet of our generation, was born in
Gardiner and Booth Tarkington has
for years exiled himself from Indiana
to live and write in Kennebunkport.
Thornton Wilder of ‘‘The Bridge of
San Luis Rey’’ is a Maine man and
so is Phillip Lord whose ‘‘Sunday
Evenings at Seth Parker’s’’ were so
successful on the radio.

Rudy Vallee belongs to the clan.
Before going to Yale he went to the
University of Maine—whose Stein
Song he taught to the country, from
Coast to Coast.

Maine as a Best Seller

Last year hundreds of thousands of
Americans visited the rolling farm
lands of Maine—in mind at least—
spirited there by the magie words of
a Maine girl—Gladys Hasty Carroll.
Her book was ‘‘As The Earth Turns’’
and it follows the lives of the family
of a sturdy Maine farmer, through a
year — Winter — Spring—Summer—
Fall—and Winter again! For many
months the book was a national best
seller. It is safe to say that no one
read ‘‘As The Earth Turns’’ without
determining to actually visit Maine, by
hook or by crook, sooner or later.

Mrs. Carroll’s heart-warming love
story has been transferred to the
sereen with unerring fidelity to its
changing moods. Jean Muir is fea-
tured as en Shaw, the heroine—with
Donald Woods as the young Pole who
emigrates from Boston to the adjoin-
ing farm. Others playing important
parts are Russell Hardie, Emily Lowry,
Arthur Hohl, Dorothy Peterson, David
Landau and Clara Blandick. Directed
by Alfred E. Green, the film, ‘‘As The
Earth Turns,’’ comes to the............
Theatre yi Me Ns next.

Exploitation \deas

have read this story

-and 50 million more
have read that its...

41 B if i h ® : Bee
eauti Ui — there’s no other word can describe it.

— WILLIAM ALLEN WHITE

“i
Honest-— a fine, serious, even poetical piece of work.’
— NEW YORK HERALD TRIBUNE

44
+ — Her people emerge from the pages of the book
5 rong with a surety which breathes integrity.’

—NEW YORK TIMES

“Authentic— * true a product of New England as baked

beans or crabapple jelly.” —LEWIS GANNETT

iM e
Sincere — such a story is truly American.”

— HARRY HANSEN

“Substantial —:° intimate, so domestic, so winning that it

can not but be welcome.”’
— SATURDAY REVIEW OF LITERATURE

“Wholesome-— ed homey and heartening.’’

— BOSTON HERALD
“Deep —the quality of the new back-to- the-soil

movement takes on new depth.”
— PROVIDENCE JOURNAL

“Eve ryth i ng-— for which fiction readers have been clamoring.””

A NATIONAL BEST-SELLER
WITHIN ONE WEEK OF
ITS PUBLICATION!

The Melba, Dallas, owes much of its record gross to the
power of its city-wide book tie-up. Few story properties
have meant so much to exhibitors as this one. Don’t over-
look a single opportunity . . . . © - + «© «© «= +

Reminders:

Supply Public Libraries with display
posters, book-marks, and book-jackets
so that they may feature the book.

Contact circulating libraries with dis-
play counter and window cards; and
scene stills for tie-up displays.

imprint of cooperating store or library.

Contact school principals or English
Department head to have the book in-
cluded in the supplementary reading
list. Stress fact that it is a modern Ameri-
can classic. Offer guest tickets for the

best reviews written by students.

The Macmillan Co., 60 Fifth Ave.,
N.Y. C. has made up special display
unit, school folder and special movie
version jacket. These are available to
book dealers upon request.

Department stores and book-shops will
use full window trims, counter displays,
newspaper ads and package inserts.

Sample book-mark layout is illus-
trated herewith. Make up your own
from mats; reverse side should carry

Ax INTIMATE, delightful

study of New England...holds us chara
the

BOOK - MARK
Reverse side
to carry deal-
ers’ imprints.

MAT OF BOOK
ONLY, No. 47—10c¢

EARTH does for China. It is (and chere is
no other word which exactly describes it)
4 beautiful book!”...William Allen White

cALL BOOKSTORES... $2.00

j [MAREE MINS == = — —=
AnEpic. .. | Dramatizing theFundamental] Courage with Humor | Th Dra d Romance
of American Life. | Virtues oF Our People. Couaiaee with Common Sense © fT REAL People. :

WINDOW STRIP 6x 24 inches

—~ MACMILLAN -

Page Eighteen

edger Syndicate has prepared a longer version,
1is runs to greater length than the

-day fictionization, fully illustrate i

per se. Available in me form :

Page Nineteen

Ne wspaper Kictionization

Adopted by

GEORGE
RANDALL,

(WINTER)

Ape ...

Warner Bros.
Motion Picture of
GLADYS HASTY CARROLL'S

best-selling novel

CHAPTER I

her way. Because if you took them out much before you

t= SHAW left the baked potatoes till the last. That was

were ready to eat them, they lost their snowwhite inside
fluffiness. They became gray and salvelike. So she waited
until everything else was on the table—baked beans with
pork, molasses corn bread, chilled parsnips fried in unsalted
butter, fresh warm milk for Bunny and Johnny and steaming
hot tea for the grown-ups. Then in her full, sturdy stride.

she walked to the kitchen stove
and with a cute little yellow holder
which she herself had made, she
opened the oven door and stepped
quickly back for a moment to es-
cape the first sudden out-rush of
heat. Then one by one, she rolled
the fat baked potatoes off the
grate and onto the big blue
platter.

‘<Supper!’’ she called.

And in they came—all six of
them.

How good, she thought, to do
the cooking for the whole family!
From the very first day she came,
her stepmother, Cora, had been all
too glad to let her assume pro-
prietorship of the kitchen. Doris,
her step-sister of seventeen—
younger by two years—was more
flighty than Jen and had never
taken much to the kitchen. Her
older brother Ollie liked to scrub
around in the kitchen, but since he
was home from college on his
Christmas vacation, Jen somehow
felt that it wasn’t quite right for
him to have to help. Her father,
Mark, was of course busy outside
or doing other chores around the
barn or in the house. And Bunny
and-Johnny~were really too young

Adapted by

GEORGE
RANDALL

to be of any substantial help—
although she did let them do a few
little things, if they wanted to,
like sugaring the doughnuts or
taking the apple jelly from its
tumbler. Accordingly, there was
no one left but Jen herself. And
Jen was glad of it.

So when they came trooping in
and seated themselves around the
table with the red checkered table-
cloth, it gave her an agreeable
sense of being useful, a fine feel-
ing of really being needed. It had
been a cold and blustering after-
noon outside and all of them—
with the exception of Cora, who
couldn’t stand the cold very well
—had for one reason or another
been out of it.

‘*My, but those baked potatoes
sure do smell good, Jen.’’ ex
claimed Ollie. ‘‘Don’t get them
much at college, you know. Mostly
its lumpy mashed or leathery,
lukewarm fried. 5

Jen smiled. She liked Ollie.
Ollie was going to amount to
something. He was different.

“Tm glad, Ollie,’’ she said

i}

ath \
Ih £

Warner Bros.
Motion Picture of
GLADYS HASTY CARROLL'S
best-selling novel

a

The story thus far:

At the supper table of

Mark Shaw’s family, i is

learned that some Polacks have moved into the Old Joe
place across the field a way. Jen, Mark’s nineteen-year

old daughter is upset to think of anyone’s moving ito
an old barn on such a blustering cold day. She 1s reflect-
ing on their plight when she hears a quick, soft knocking
at the kitchen door.

CHAPTER III
EN dropped her sewing and went quickly to the door.
“Who is it?’’ she asked of the dark as she swung

the door open.

“It’s Janowski—from over on the next place,

Stan

Janowski,’’ he said in a voice so deep and smooth that it

sounded almost like a whisper.

He stepped into the range of the lamplight. Jen saw that
he was broad and stocky and bare-headed, with thick dark
hair. And there was a tender look about his eyes as he spoke.

Jen filled her eyes with him as
he spoke.

‘¢Mother thinks she’d better
have a doctor. And naturally, we
have no telephone yet and I
thought maybe you’d be willing
to call him . .. Or let me—if it
wouldn’t be too much trouble.’’

Jen had trouble in finding her
voice. It was all so unexpected.
And he was such an unusual look-
ing lad. He was bright-looking-
just as her father had said. And
he was broad and dark and strong-
looking, too.

‘¢Well, now,’’ Jen said at last,
‘‘we haven’t got a telephone
either.’?

‘You haven’t!’? He sounded

Page Twenty

incredulous. ‘‘I wish I’d noticed
that. I wouldn’t have disturbed
you!’’

‘‘Disturbed me!’’ laughed Jen.
“‘You’re no disturbance at all.
It’s a wonder I heard you, coming
as easy as you did... But there’s
a phone up to my uncle George’s
—it’s the third place up to the
left ... Maybe—’’

The lad hesitated for a moment.
He didn’t know quite what to say
himself.

But it was he who broke the
silence.

<¢Twell, thank you. They’re
probably all in bed now. I don’t
believe 1’ll get them up. The baby

quietly. ‘‘Eat as many as you
want. I baked a lot.’’

‘<That’s right, son,’? Mark put
in. ‘‘They give you bulk.’’

And as he said it, Mark plunged
a fork into one himself. Mark was
a good solid man. He liked his
children. He liked to work dur-
ing the day to provide for them.
And with a day’s work done—and
done well—Mark liked his supper
table.

‘“Say, Pop,’’ said twelve-year
old Bunny, ‘‘who were those peo-
ple I saw this afternoon driving
by in the storm?

‘Well, now, daughter,’’ said
Mark in his deliberate way, ‘‘may-
be I ain’t seen ’em before. But
they tell me down the line apiece
they was some Polacks movin’ into
the Old Joe place! ’’

‘‘Into the Old Joe place!’’ ex-
elaimed Doris. ‘‘Why, that’s
nothin’ but an old barn! They

ean’t live there—not in weather

like this!’’

‘‘Well,’? said Mark, ‘‘that’s
what they say all the same. And
I hear tell there’s a smart young
lad about twenty among ’em—
bright-lookin’ too, they say.’’

Jen looked up from her eating.
Perhaps because of her father’s
last remark. Perhaps not, But she
did seem just the least bit flushed.

‘¢What—what are their names,
father?’’ she asked.

‘¢Janowski—if I remember
aright.’’ Then after a pause, he
added, ‘*Why, girl? Why do you
ask???’

Jen busied herself eating again.

‘‘T just wondered,’’ she said.
“‘T just wondered—that’s all.’’

CHAPTER Il

ND Jen did wonder. Because

the Old Joe place was just a
little way across the field and that
would mean they would be neigh-
bors. It had been over five years
since any new people had come
to that part of the country ....-
A smart young lad about twenty—
and bright-looking, too. She
turned her father’s words over

will probably be all right in the
morning.’’

Jen saw that he was turning to
go away. She did not want him to
leave like that.

‘¢What seems to be the matter
with the child?’’ she asked.

He turned back.

“¢Gosh, I don’t know,’’ he said.

‘‘Well you look here.’’ Jen

Jen liked Ollie.
Muir and William Janney in a scene from “As The Earth Turns.” )

and over in her mind, trying to
picture what he looked like...
A Polack . .. That would prob-
ably mean he was dark. And.
would he have a quick flashing
smile? Would he be bright-look-
ing as her father had said?

Jen finished with her sweeping,
put some more wood in the stove
and closed up the drafts, leaving
the oven door open so the heat
would come out into the room.
Then she sat down in the old rock-
er by the window and picked up
some sewing.

Outside, the wind was howling
and Jen could hear the snow slith-
ering across the window. It was
a regular old Nor’easter. What »
terrible night for a family to
move—and of all places into a
barn!

She looked up from her sewing
with a strained expression on her
face.

“What you thinkin’ about—

lookin’ like that?’’ asked Cora
who-was-reading”some novel in the

chair across the room.
Jen was a little startled at hav-

him finish. And in a moment she
was back with a kettle, a basin,
some clean cloths, mustard and
flour and a bottle of ipecac. No
telling what Polacks might or
might not have ready.

‘©All right,’’ said Jen with a
smile.

And together, they started off
through the storm.

Jen was both mother and older sister to the young ’uns of her little
brood. (Jean Muir and two adoring friends in Warners’ “As The
Earth Turns.” )

said, ‘‘if you’ll wait a minute,
I’ll get into my wraps and take
a run over with you. It’s prob-
ably the ecroup.’’

She would have gone for any
other neighbors, she thought, so
why not for him.

“¢Oh, I wouldn’t ask you—’’ he
began.

But Jen did not wait to hear

CHAPTER IV

668 T’S not much of a place to
live in yet,’’ Stam said as
he rolled the door of the barn
open a few feet so that the two
of them could enter. ‘‘But we
plan to build in the spring.’’
Jen’s heart was deeply touched.
How quitely and bravely this
young man seemed to be weather-

He was going to amount to something. (Jean

ing her thoughts intruded on in
this manner.

‘‘T was thinking,’’ she said,
‘‘that it’s a terrible night for
those new people—up at the Old
Joe place.’’

‘‘Hmph! They’re foreigners!
I wouldn’t put myself out much
worryin’ over folks you don’t
know nothin’ about. Just as if
you didn’t have enough to worry
about right here in your own
household! ’”

Jen said nothing. But she went
right on thinking. For Jen was of
a generous nature. She liked to
help people—when they needed
help. It was the way she was made

—that was all. But her step-
mother Cora was different. And
so was her stepsister, Doris. Jen

liked them—but she had never
been able to open up much with
them.

But just at this moment, Jen
gave a start.

She heard a quick, soft knocking
at the door.

(To be continued)

ing his family’s hardships! He
had not complained to her once all
the time they had been plowing
their way over through the snow.
And only a hint as to how it hap-
pened they suddenly appeared in
this neck of the woods eight or
ten miles east of the Kennebec
Valley near the navigation head
at Augusta. He had persuaded his
family to come up from around
Boston way and that was all there
was to it. They were here and
they were in trouble. And she was
going to help them.

Already, they had improvised a
stove. So it was not too cold in-
side. But cold enough,- Jen
thought, as they walked around
the stalls and came to the family,
huddled close together on some
hay in order to keep warm.

‘¢My, my!’’ exclaimed a short
and very fat little woman with
black hair and eyes like the chil-
dren’s. ‘‘Now ain’t t’is nice! Are
you t’e doctor? I am Mrs. Janow-
ski!

‘‘No,’?? Jen explained briefly,
‘“‘T’m not the doctor. But we
didn’t have a telephone, so I
thought maybe I could come along
and help you. I brought some
things with me.’’

‘‘There’ now,’’ Jen said reas-
suringly after she had worked
over the baby in the way she knew
best, ‘‘I think you'll find she’ll
be loosened up in the morning.’’

And surely enough, next morn-
ing Stan, who had come to get her
last night, suddenly appeared at
the Shaw’s kitchen door.

‘<T__we just wanted to tell you
how grateful we are,’’ he ex-
plained very earnestly. ‘‘The
baby slept well all through the
night— and took some milk this
morning. We want to thank you.

Jen smiled and looked into his
shining dark eyes.

‘¢You were thoughtful to come
and tell me,’’ she said softly.
‘¢And if you should happen to
need me again—come over...
We’re neighborly in these parts. .”’

(To be continued)

Adapted by

GEORGE
RANDALL

The story thus far:

Newspaper Kictionization

‘w)

A

rif
3 From

Warner Bros.
Motion Picture of
GLADYS HASTY CARROLL'S

best-selling novel

il

A family of Polacks have just moved into the Old
Joe place across the field a way from Mark Shaw’s. They
arrived in the afternoon of a blinding storm and one
of their babies came down with the croup. The eldest
son Stan, seeing a light in the window of the Shaw’s
kitchen came to ask if he might call for a doctor. But
Jen Shaw, who went to the door, explained they had no
telephone and went back with him. She brought the
baby safely through the critical stages and endeared
herself to Stan’s whole family. Jen seems to be quite
taken by the quiet lad, Stan.

(SPRING)
CHAPTER V

666 U’S odd when you think, Stan,’’ said Jen reflectively,
‘““A cow breaking its leg can cause so much distur-

oy

bance. . .
‘*Yes,’’ Stan replied.

‘“*Poor Doris—she’s heartbroken!’’

““Will that mean—’’

‘“Yes,’’ Jen interrupted him.

“Tt will mean that she

can’t go away to town for a job until next fall at least. You

see, when George’s cow fell and
broke its leg and George shot it,
father felt that George simply had
to have another cow. ‘George’s
got need of a cow,’ he said.
‘Doris has a roof over her head,’
he said, ‘and that’s more than
George will have if he don’t have
another cow so he can keep his
butter customers. Doris’ll have to
wait. A houseful of kids is more
important than Doris’ going to the
city.’ That’s what he said and I
guess he was right... He usually
is.??

‘Yes, he is,’° Stan agreed.
‘<But it is too bad for Doris. And
Ollie, too . . . Ollie sort of likes

Doris. But I wonder—’’

“So do I. Ollie’s ambitious—
and smart. He’s working his way
through college. I’m glad he’s
doing it because I don’t think it’s
good for him to be around here
with Doris. He’s home now, you
know, for his spring vacation.
And Doris is trying to—well—you
can see, can’t you?’’

‘‘Yes, I can. I went through an
agricultural college myself. I

know what it’s like. You can’t
very Weli 1e€U @ Bari Bor ene Upprs

hand of you—at least, not until
you’re pretty well settled.’’

‘‘Being settled—that’s it...
That’s the important thing. But
Stan, you’ve done well here.
You’ve made that old barn into a
cheerful and sunny little home.
And your mother keeps it so nice
and clean.’’

‘*Oh, but you wait,’’ Stan said
eagerly, ‘‘you just wait. I’ve
only begun on that old place.’’

And Jen believed him. Jen had

and the fresh green fields. She
liked the barnyard and the kitchen
and the full, deep sleep she got at
night in her bed ... No, she must
be sure about Stan. She must be
sure that he was a farmer through
and through.

But she laughed inwardly at her
thoughts. For in the first place,
Stan had not asked her yet.

“You wait,” said Stan eagerly, “I’ve only begun on that old place.

(Donald Woods and Jean Muir, featured players in “As The

Earth Turns,” that delicately enacted drama of Maine farm life,
which comes to the Strand on Wednesday.)

come to believe a lot that Stan
said. They had had a few fine
and tender little moments together.
But still she was not sure—not
sure that Stan belonged to the soil,
to farming and to the country
life. As for herself, she knew.
She knew she never wanted to
move to the city. She liked the
sweet smell of the clean country

4 1 hb gem a me care eS

savor of the newly plowed fields.
She liked the rain and the sun

CHAPTER VI

S Jen made the rounds of the
A rooms to make the beds and
tidy up a bit, she thought it
would be good if she were to
show her step-sister Doris that
she sympathized with her and let
her know that she was sorry she
couldn’t go to the city sooner
because of the accident which

vanocsitated Mark’s giving a cow
to George. : g

So when she came to Doris

room, she came with a heartful
of real sympathy.

“You do see how it is
you, Doris?” she asked.

“There, don’t take it so hard,
dear,’ Jen said consolingly. “It’s
only to tide George over. If the
crops are good, you can go next
fall—sure.”

Doris raised
elbow.

“Next fall!
year away!”

“A year isn’t so long — not
when youre young. It’s not so

don’t

,

herself on an

That’s almost a

bad here—now that spring’s
comin’ on.”
“Not to you maybe. You like

it here. You’re content.”

“You could make yourself con-
tent too. I think sometimes that
we all have to try to like what
we get. That’s the only way we
can get things we like better.”

Doris resented the faintest sug-
gestion of being lectured.

Rising, she said, “Well, I can’t,

I know. I’ve tried ever since
I came. But I’ve hated it all
along... Yowre different. You

don’t want to make anything of
yourself!”

Jen seemed a little hurt as she
replied in a very low, but pleas-
ant tone of voice, “Oh, yes I do.”

“But you’ve no ambition to get
on—to have things — clothes —
good times—I’ve watched you,
youve no feelings—no desires,
like other girls!—For love! For
men!”

“You're angry—you don’t know
what you’re saying,” Jen replied,
trying to calm her.

“Oh, yes I do,’ Doris fired
back. “I never told you before,
but I despise you. I’d rather die
than be like you! Dull—stupid
—like a cow!”

Jen was stunned.

“Doris!” she exclaimed with
tears in her eyes as she turned
to leave the room.

“Yes, go!” Doris shrieked hys-
terically. “Get out! Get out!”

Jen toft, alasing tha dAnaw anftly
behind her. a

(To be continued)

Adapted by

CEORGE
RANDALLY

Pe

‘

Warner Bros.
Motion Picture of
GLADYS HASTY CARROLL'S

best-selling novel

CHAPTER VII

ORIS opened the door slowly and peeked in. There was
Ollie, just as she had expected, sprawled out on his bed
deeply absorbed in his books. She preened herself and
tiptoed over to where he lay—then suddenly put her hands

over the book he was reading.

‘‘Hey, there!’’ Ollie exclaimed with a start, then added,
when he saw who it was, ‘‘Oh, it’s you!”’

“Ollie,” she said in her plain-
tive little way, “you’re not going
to study again tonight?”

“T got to,” was all he said.

“It’s beautiful out And
look, Ollie! Isn’t this a cute
dress? Ma made it.”

Ollie looked at her as_ she

stood there trying to vamp him
with her trim little body.

“Tt’s awful “cute,” he said in
an effort to conceal his confusion.

Ollie liked Doris. She was
fresh and young and lively. And
he liked the smell of the perfume
she used. He liked her proud
little bosom — her hair, her
cheeks, her lips. But was deter-
mined this one night to stick to
his studies. After all, he was
ambitious.

“Yowll wear your eyes out
reading every night. Come on
out, Ollie,” she pleaded. And as
though she weren’t being seduc-
tive enough, she added, “There’s
a moon.”

“T can’t, Doris,”

“Why not? What’s the mat-
ter?”

“T—T don’t want to.”

“You wanted to the first few
nights you were back.”

“IT know—but—”

Just then the door opened. It
was Jen.

Doris changed her
manner.

“What do you want?” she asked

of Jen.

suddenly

“T want you to leave Ollie
alone.”
“What business is that of

yours?” she said angrily. Then
she turned to Ollie and in a pas-
sionate tone said, “Tell her what
you promised, Ollie! ell her
you love me. Tell her you said
youd take me back with you
when your vacation is over. Oh,
Ollie! Tell her! Tell her every-
thing, Ollie!”

“Because of a few kisses?”
asked Jen indignantly.

“More than kisses!” Doris re-
plied.

Jen

was furious. “That’s a

In The Hammock

“You didn’t feel that way the first few nights you were back.”
(William Janney and Dorothy Appleby in Warners’ “As The
Earth Turns.” The cast includes Jean Muir, Donald Woods, Ar-

thur

Hohl and David Landau.

It will be shown at the Strand

next Wednesday.)

lie!” she said firmly. “You think
you cin take advantage of him
because he’s honest and decent.
You don’t love him! Youw’re just
pretending to!”

Doris made one last desperate
effort to win Ollie over.

“Ollie,” she pleaded, “don’t be-
lieve her! I do love you—yow’re
not going to let her make a
coward of you?”

“Youre the coward!” Jen in-
sisted. “And a cheat! To want
him to sacrifice himself — his
whole life, just so you can get
away from this place.”

Then turning to Ollie, she de-
manded, “Tell her you don’t love
her—no matter what you said!”

“No, no, Ollie,” she pleaded
hysterically, “please, please!”

Ollie delayed his answer for a
moment. He didn’t wish to hurt
Doris.

“lm
don’t!”

sorry — Doris — but

CHAPTER VIII
(SUMMER)

OTN. was sitting on the fence
which ran along the road by
George Shaw’s farm. They had
told him at Jen’s house that she
had gone up to George’s to see
to one of the children who was
sick. So he had gone along to
meet her and walk back with
her. It was a warm summer’s
evening and there was a moon.

Presently he saw her striding
down the roadway from the barn.

“T came down for you—to walk
back,” he said as she approached
him.

“Been waiting
smiled back.

“Tt seemed long—waiting for
you.”

Jen laughed a little shyly. She
was glad to be out in the pure
and warm evening air again. And
it was particularly nice, she
thought to be out in it with Stan,
swinging down the road with him
in the moonlight.

“The kid’s better, thank Heav-

long?” she

ens. But the place was an awful
mess. I had to tidy it up.”

Stan somehow wished she had
said something else—something
having to do a little more with
themselves.

“J wonder what they’d do with-
out you, Jen. You mother the
whole flock of them.”

“Well,” Jen answered truth-
fully, “it comes easy for me to
know how to do.”

“How to do for others,’ Stan
rejoined a little grudgingly, “but
never for yourself.”

“Well, it’s the same, isn’t it?”
she asked. “Doing for others is
doing for yourself.”

“YT wish I were that way—self-
sacrificing and unselfish.”

“You are, I think—you would
be if there was need.”

This was the opening Stan had
been hoping for.

“For you, I would be,” he said
firmly. “I’d want to sacrifice
things—everything.”

She looked at him. Their eyes
met. And with a swift outward
flowing, Stan seized her and
kissed her. It was the first time
he had dared to kiss her—with
such an openness of feeling.

Jen started back instinctively.

“You shouldn’t have—”

“Yowre angry?”

“No.”

“T had to. I love you.’

“Do you, Stan?”

“More than I can tell.”

“You don’t know. You can’t
tell about love in such a little
time.”

“Tm going to make you love
me, Jen!”

“Are you, Stan?”
Once again, Stan
take her in his arms.

slipped away.

“Good-night!” she called back
as she hurried up the path to her
house.

Stan walked slowly home and
there was a singing in his soul
as he realized that she loved
him.

moved to
But Jen

(To be continued)

Page Twenty-one

Adapted by

“GEORGE
RANDALL,

CHAPTER IX

ia

Warner Bros.
Motion Picture of
GLADYS HASTY CARROLL'S
best-selling novel

RS. JANOWSKI was busy getting the evening meal.

The whole end of the barn was one great room with
stoves on two sides of it, high, shining black cookstoves

that had no legs but set flat on the new hard pine floor Stan
had laid early last spring. The walls had been covered with
reddish sheathing paper studded with brass nails and there
was a high ceiling plastered white. The new chairs, the long,
bare table, the stoves and even the three beds along the back

wall did not nearly fill the room,
but left it still big and clean and
the smell in it was sweet from
fresh air coming in at what had
once been a row of mow windows.
Yes, Stan had done a good job
fixing the place up. A good job
because he had put his heart in it.

‘Oh, Stan, my boy,’’ Mrs.
Janowski said as she saw him com-
ing in ‘‘aren’t you tired? It’s
been so hot in the fields today...’’

‘<No mother,’” he replied, ‘‘I’m
not a bit tired—just a little
thirsty.’?

So saying, he went to the newly
installed sink and drew himself a
big tumbler of water and drank
it down.

“‘My boy—’’ Mrs. Janowski be-
gan.

Stan looked at her. He could
tell something was on her mind.
Probably about leaving for the
city. Ever since Mr. Janowski
had fallen in the fields from the
heat last week, she had been wor-
ried. Stan knew it and was sorry.

‘‘Yes, mother?’? he answered
inquiringly.

‘“My boy,’’? she said as she

stopped her work and went-to-him,
= auust Tell you. Fat’er has
writter

shop back. And—and we must go
if t’ey let him have it. It is too

much for him here in the
fields ...’’

*¢Yes, I know,’’ Stan said
quietly.

‘And look, boy—you must

come with us—if he gets it.
Tink! A bat’tub again—rugs
on the floor—picture shows—you
will play your fiddle again in the
orchestra—and have clean hands—
and fine clothes—oh, my boy, my
boy! T’ink of it! Maybe you be-
come—like Kreisler .. .’’

She paused to see what effect
her appeal would have on him.
Stan said nothing.

‘*Stan,’’ she went on pleading
with him more earnestly than be-
fore, ‘‘please don’t be so foolish!
What do you want with this ter-
rible life? You have a dream like
pictures in a book—but you see
for yourself it is not’ing but work,
work, work. And poor fat’er—he
nearly kill himself in the fields
last week . .. For w’at? To get
t’ings out of t’e ground t’at you
can buy for five cents in t’e
market... . Fifty cents fat’er get

for_pressing a suit in t’ree min-
utes—when hare mevhe *- .
as much... Oh, my

boy, my boy ... You must come

wit’ us!’’

Before Stan could answer, his
father came bursting into the
room, excitedly waving a letter
above his head.

‘¢My wife! My boy!’’ he
shouted frantically, ‘‘Such good
news I got! W/’at you t’ink! My
old tailor shop—I got it back—I
got it back!’’

That settled it. Stan knew that
they would go—and as soon as
they could. But he himself—what
would he do?

CHAPTER X

66 O you know were father

is?? Jen asked of her
step-mother as she finished tidy-
ing up the kitchen after break-
fast.

“Land only knows,” Cora said
fretfully, “he may be in to Togus
for all I know!”

Jen realized that she should
have known better than to ask
Cora. Cora never gave much
satisfaction to anyone. Always
fretful and peevish.

“[)] find him,” Jen said.

Not that she had anything in
particular she wanted to say. She
simply felt like talking with him.
She often felt that way. And
so did her father. They got
along well—those two. They
were a comfort to each other.

Jen went out into the yard.
Down by the barn she spied her
father. He was busy shoeing a
horse. She took several deep
breaths of the fine morning air
and walked along in his direction.

“Hello, Jen,” Mark said as he
saw her approaching.

“Hello, father!”

Mark looked up for a second
and sensing she had nothing in
particular on her mind, turned
back to his work.

“Fine morning, isn’t it father.”

“Fine! It’ll help the tomatoes
—so much hot sun.”

“Yes.”

There was a brief silence. Jen
sat down on the old emery
<--t ~-1

“Seen Stan since his folks

went to the city?”
“Yes—I have.”

“Yes, father.”

Mark stood up from his work
and eyed his daughter.

“Jen,” he began.

“Yes, father?”

“T been thinkin’—”’

Jen said nothing. She knew
that this meant he had something
he wanted to say.

“T been thinkin’—now Stan’s
alone over there, it might make
it a deal easier for him if he

rushing ahead, if they’re not
suited to one another—if they
can’t find contentment in the
same sort of life . . . Maybe like
his folks, this isn’t where he be-
longs . . . Maybe—maybe he’s
just staying on because of me.”

“That’s a mighty good reason,
ain’t it, Jen?” Mark asked with
a twinkle in his eye.

“No, I don’t want that. May-
be I’m an old stick-in-the-mud—

“You’ve got a right smart head on you, Jen—for a stick-in-

the-mud!”? (David Landau pays

Jean Muir a doubtful compliment

in a scene from “As The Earth Turns.” )

“Thinks he’ll go it alone, eh?”
was to come over here.”

Jen looked at her father in
surprise.

“Come
mean?”

“We've got plenty of room...
And you like him right well.”

“IT do—but—”

“T thought the two of you

might have it in mind to marrv
sometime.”

“He’s spoken of it,’ Jen said
dreamily. Then more abruptly,
she added, “But I wouldn’t for a

and live here, you

while. There’s no sense in two
but there’s a difference between
just falling in love—and love. I
don’t want to trick him...I
want him to be sure.”

Mark looked at her admiringly.

“You got a right smart head on
you, Jen—for a stick-in-the-mud!”

Jen gave a quick little laugh
and walked back toward the

house.
But Mark knew. Mark knew

that his daughter and Stan would
one day get married.

(To be continued)

Adapted by

GEORGE
RANDALL

CHAPTER XI

J feu -
Warner Bros.”
Motion Picture of
GLADYS HASTY CARROLL'S
best-selling novel

TAN looked down at Jen’s dreamy face. They had just
returned from the village where they had seen a movie.
And when he had started to go back to his own home,

Jen had asked him to come and sit with her for a while out
in the hammock by the apple orchard.

“‘Tired?’’ he asked.

‘‘No,’’ Jen replied, coming out of her reverie. ‘‘I was

just thinking of that picture.
Those two were so much to each
others=.-5-"

‘¢Veg,??

‘¢You really couldn’t tell which
one loved the other the most,
could you.’’

‘¢No—but I wonder if you ever
can? How can you tell—really?’’

Jen laughed softly and looked
up at the face of this fine strong
man sitting beside her.

‘‘That’s true, too. And _ it
doesn’t matter—if two people are
suited to each other.’’

‘‘Yes—and understand each
other—the way those two did in
the picture.’’

‘¢Wasn’t it wonderful—how the
two of them went off so happy in
the end!’’

Stan leaned over her and
stroked the hair back from her
fine white brow. A surge of ten-
derness—a current of desire swept
through him.

‘<Jen, my darling’’—and he put
his hands on her shoulders and let
the weight of his body rest on
her—‘‘ Jen! You must marry
me! You must! I love you. I
need you. Oh, how I need you!
You are my whole life. I want
to lose myself in you—in the wis-

Page Twenty-two

dom hidden in your breast—in the
warmth of your hair... Oh, dar-
ling, darling, you must be mine—
forever and ever—like the two in
that picture... Jen! ...Jen!!’’

Jen was breathing rapidly. He
was leaning so close to her that
their cheeks were almost touching.
A lock of his hair fell over onto
her forehead and made every fibre
in her body tingle with delight.
She seemed to feel nothing but his
presence.

But suddenly she remembered.
She began to think instead of feel.
She knew that this was only one
part of love—this burning feeling.
There were other things. He must
be sure. He must know that he
belongs to the soil.

She looked at him. His eyes
were damp with tears. But she
must say it. She had to. He
would thank her for it later.

‘‘Stan,’’? she said, calling up
every last bit of strength she
could possibly find, ‘‘I can’t...
not now.’’

There was a long silence. They
looked straight into each other’s
eyes.

‘*Why?’’ Stan asked directly.

‘*Why? ... You love me. You do
know you love me, don’t you!’

‘‘Yes, Stan—I do... But I
ean’t marry you, Stan—not now.’’

‘‘Can’t marry me?’’ Stan be-
came a little impatient. ‘‘For
Heaven’s sake, why not?’’

‘JT just can’t—right now.’’

Stan thought she was being
stubborn.

‘Ts there—somebody else?’’ he

*“Stan!’’ Jen called after him.
‘sStan!’?
But Stan was gone.

(FALL)

CHAPTER XII

66 GOT the biggest punkin,’’
shouted Bunny boastfully,

‘“go I’m the biggest ghost!’
‘‘Aw, you’re not a_ ghost,’’

“Girl ghosts are witches—aren’t they, Jen?” (Jean Muir settles a
big question in this episode from “As The Earth Turns.” )

asked.

‘*No,”?

‘‘Then you don’t care?’’

Jen did not answer. Stan be-
came bitter—and angry.

‘‘You made me think you
cared,’’ he said curtly. ‘‘I didn’t
think you were that sort. The
kind that leads a fellow on—just
for the fun of it.’’

*‘Oh, Stan!’’

‘¢Well, I hope you’ve had a
good time! ’’

And with that, Stan got up and
hurried away.

Johnny said as Jen handed him

his pumpkin, ‘‘girls can’t be
ghosts.’’
‘sWhy can’t they?’’ Bunny

asked a little disappointedly.

‘*Because girl ghosts
witches—aren’t they, Jen?’’

‘Oh, that’s just silly,’’? Bunny
assured him with relief. ‘‘ Ghosts
are live dead people, no matter
which they are.’’

‘Oh, they are not, are they,
Jen??’’

Jen finished wrapping the two
pieces of pie for them to take

are

along when they went over to
George’s.

‘“Hush, hush,’’ she said pleas-

antly, ‘‘no squabbling. Come,
we’re all ready.’’
‘“T’ll bet we’ll scare ’em all

right, all right!’’ boasted Johnny
as they started for the door.
At that moment, Doris came
hurrying into the kitchen,
‘*Jen,’’ she asked, ‘‘do you
know where that curling iron is?’’

“*Tt’s on the shelf,?? Jen re-
plied. ‘‘Don’t you want to come
with us, Doris? We’re all going
over to see George.’’

‘*No, thanks,’’ she answered,
**T’m going to the village.’’

*<Oh, are you?’’ Jen asked with
surprise. :

**Yes, I’m going to the dance—
with Stan.’’

“¢Oh—”?

Doris gave Jen a superior look,
then left the room,

Jen stood dazed.

‘*Come on, Jen, come on!’’ she
heard Bunny coaxing her.

‘‘What’s. the
Johnny asked.
thing?’’

Jen pulled herself up.

‘*No—no,’’ she assured them as
she opened the door for them.
‘“Come on yourself—you two little
ghosts! ’’

And when they stepped outside
and started down the path, a sud-
den gust of wind nearly blew them
off their feet.

**Look how
Johnny.

‘¢And just
said Bunny.

**Gosh, I’m seared, Jen!’’ said
Johnny,

She gave him her hand.

‘‘Take my hand, too,’’
Bunny.

She gave Bunny her other hand.
““Come on—and hold tight,’’ she
said. ‘‘It’s going to storm.’’

(To be continued)

matter,
‘* Forget

Jen?’’
some-

black it is!’’ said

feel that wind!’’

said

Adapted by

GEORGE,
RANDALL

Ne OMY VA Kictionization

4

[
‘l

From

Warner Bros.
Motion Picture of
GLADYS HASTY CARROLL'S

best-selling novel

CHAPTER XII

TAN probably would not have taken Doris to the dance
had he been a little less lonely and had she been a little
less insistent. But ever since the night Jen had said she

couldn’t marry him, Stan had been more than a little de-
pressed. She had seemed unreasonable, unfair and not the
generous hearted girl he had thought her. And Doris sensed
this. Several times since his family had left, she had gone

over to see him. And although he
really didn’t care for her, he wel-
ecomed having someone to talk
with.

‘Please, please take me, Stan!’’
she had _ pleaded.

And she had seemed so cute and
fresh and eager that he had been
unable to refuse.

So once he had agreed to go, he
was determined to have a good
time.

‘‘Let’s have some more of that
cider!’’ Doris said, flushed with
excitement.

Stan laughed .

‘*E thought you said it made
you dizzy?’?

“‘Tt does,’’ she laughed, ‘‘but
I like it!’’

So they had some more cider.

At that moment, Stan eyed the
violin on the fiddler’s chair.

‘«T dare you to play it,’’ Doris
said mischievously.

‘<Tt’s a bet!’’ Stan replied.

And Stan played like they had
heard no one play before—right

Adepted by

GEORGE
RANDALL

CHAPTER XV

through the peak of the thunder
storm,

‘‘That was wonderful the way
you played!’’ Doris exclaimed as
they were driving back along the
muddy roads. As she said it, she
linked her arm in his and snuggled
up closer.

‘¢Tt was good fun,’’ Stan re-
plied.

There was a moment’s silence.

Then Doris said, ‘‘Are you
happy, Stan? As happy as I am?’’

Stan looked at her .

‘¢How happy are you?’’

‘¢Awfully happy!’’ she replied
and her eyes seemed to be plead-
ing with him to take her in his
arms.

Her mouth was parted expect-
antly. It was more than Stan
could resist. But just as he start-
ed to kiss her, he looked up and
his gaze became transfixed. There
was a look of horror in his eyes.

‘¢Tiook!’?’ he exclaimed widely.

Doris looked.

if 2
Warner Bros.
Motion Picture of

GLADYS HASTY CARROLL'S

best-selling novel

ORIS finished packing and started on tiptoes for the
door. Her heart was pounding wildly. At last she was
getting away. At last she was going to the city. And

Stan was taking her! What would Jen say to that? That
would hold her for a while, all right. That would show her

who was smartest.

As she neared the door,
heard a voice.
er’s.

she
It was her moth-

“‘Doris!?? Cora said as she hur-

ried down the stairs. ‘‘ Doris!
Where are you going? I been up
half the night worrying about
you! Where were you! What
time did you get in?’’

Doris stopped.

‘‘The storm held us up,’’ she
said rather guiltily. *

Cora eyed
was carrying.

‘‘Where’re you going with
that?’’ she demanded.

‘‘Hush, mi,’’ Doris urged,
‘¢there’s no need to get excited.
Stan’s barn burned down and he’s
going to Boston. I’m going too.’’

Aroused by the voices, Jen ap-
peared,

‘¢What’s the matter, Ma?’’ she
asked.

‘¢Get your father,’’ Cora said
very sternly. ‘‘Tell him to come
right down here at once.’’

Jen went back up stairs and
woke her father. In a moment
they were back.

‘<What is it?’? Mark asked.

‘*She’s going off with that
Polish boy!’’ said Cora accusingly.

‘tYou’re not going to stop
me!’’ Doris flung back.

‘‘They were out all night!’’
said Cora.

‘*No, no, ma!’? Jen said in
amazement.

+he suitcase Doris

‘¢You get back to your room! ’’

; Cora commanded her daughter.

“‘T’m going, I tell you! I’m
going!’’ Doris said defiantly.

‘“You listen to your mother,’’
Mark put in.

‘<You can’t do that!’’ said Jen
with tears in her eyes.

““Get away! I know what I’m
doing! ’”

‘‘T forbid you to go!’’ said
Mark angrily.

‘¢You’ll spoil your whole life,’’
said Cora.

‘Listen, Doris,’’? said Jen be-
seechingly.

But Doris only became more
furious.

‘You tried to stop me before,’’
she threw back at them all, ‘‘and
you’re not going to now! This
is my chance.’’

‘«But not that way!’’ Jen said.

*« Anyway is better than staying
here! And if you’re so worried
about my reputation, you may as
well know—Stan and I are going
to get married! ’’

Jen was hurt to the quick.
Doris wheeled around and left.

‘¢Married!’’ she gasped incred-
ulously.

‘¢You’d better go after her,’’
Mark said to Jen.

‘*No,’? Jen replied almost in a
whisper, ‘‘let them go .. . let
them go.’?

There before them were the
smoldering ruins of what once was
Stan’s farm. It had been struck
by hghtning during the storm.
Nothing was left—nothing at all.

“‘That settles it,’? Stan said
quietly. ‘‘I’ll have to go with my
folks.’’

CHAPTER XIV

HE two stood there, silently
surveying the ruins.
Then Doris spoke.

“First Lady

‘¢Stan,’? she said deliberately,
‘‘T’m going with you!’’

“Don’t be silly, Doris,’’ Stan
replied.

But Doris didn’t think she was
being in the least silly. In fact,
she had never meant anything
more seriously in her young life.

“<T know what you’re thinking
of,’? she said insistently, ‘‘but I
don’t mean it that way ... 1
know you don’t care about me—I
just want to get away from here—

Forward—_

So they had some more cider. (Donald Woods enjoys a real Maine
dance with Dorothy Appleby in “As The Earth Turns.” )

EO —____—____._.___

(WINTER)
CHAPTER XVI
T WAS early in March. Doris
had gotten a job in a depart-

ment store and had found another
girl to room with. Stan was play-
ing the violin in a well-known
dance orchestra in Boston. But
Jen had received no word from
him,

“*T guess you were right, Jen,’’
Mark had said, ‘‘he don’t belong
here.’’

And Jen had nodded. But she
could not understand it. Stan had
seemed so true, so understanding.
And yet he had gone off, Gone oft
without so much as saying good-
bye. It was difficult for her to be-
lieve. She had hoped that their
love would ripen. Had she made
a@ mistake in expecting too much?
Had she treasured and cherished
love’s harvesting so deeply that
she had made it unobtainable?
Perhaps she should not have held
out. for such complete assurance
that Stan ‘belonged’ there on the
farm. Doris was shallow and
flighty—and yet in a sense she had
been shrewder than Jen. But then
—Doris had very little pride. She
debased herself to get away from
the farm. She played on Stan’s
good nature. And she deceived
the whole family by saying that
Stan was going to marry her.

Oh, how Jen had suffered those
first few weeks! Not a word from
either of them—until at last a
letter came from Doris saying that
she was only fooling about Stan’s
marrying her. She said she felt
she had to tell. them that or they
wouldn’t have let her go. Well,
Jen forgave her. She wanted
something and she got it. And be-
eause she wasn’t a strong char-
acter she had only used what
means she could find at hand.
That was understandable.

But Stan. Why had he not
written? Why had he not given
her some little word of hope that
she could hang on to? What was
there left for her now? The farm
and the family, to be sure. . But
Stan had given her a vision of
something fuller and finer, some-
thing that would truly enrich the
blessings of life and add to the

elemental worth of living. Chil-
dren of her own—a man by her
side—long hours of silent joy to-
gether—rapture in his arms—
laughter by the hearthside—a home
of their own. Oh, why, why, had
he not given her some one little
word? There were nights in bed
alone when she cried out for him—
would have done anything just to
look into his eyes and feel the
touch of his rough sturdy hand
on her cheeks and hear the sound
of his deep strong voice in her
ear.

And as she was out in the yard
one afternoon, getting a breath

Love and Spring!

I’ve got to get away!’’

‘¢What would you do, Doris?’’
Stan asked.

Doris was all but down on her
knees to him.

‘Oh, Stan,’’ she pleaded, ‘‘I’d
work. I’d get a job. All I want
is a start. Maybe your mother
could take me in for a couple of
weeks. You can’t say no, Stan!’’

‘‘What would your family
say???

“Tl tell them!’ ’

6é No. ”?

Doris took him by the arms,
pressed her young body close to -
his and made a last desperate at-
tempt to win him over.

‘<Everybody has a right to a
chance sometime or other,’’ she
said with tears in her eyes. ‘‘TI
hate it here! I’ve hated it ever
since I came. They promised to
let me go, but always something
goes wrong. I just can’t bear an-
other winter here—I just can’t.
You can’t refuse, Stan, you can’t
refuse! ’’

Stan was up against it. He was
silent for a long time and Doris
waited breathlessly for his answer.

‘«Oh, all right,’’ he finally said.
‘*But you understand—’’

“‘You love Jen—not me!’’

“6 Ves.”

‘‘T understand—I’ll
things.’’

With that, she turned and hur-
ried off. Stan walked moodily
over to the ashes.

“‘If only I hadn’t taken Doris
to the dance,’’ he thought, ‘‘I
might have saved it. I was foolish
to do it. But then again—’’

His thoughts trailed off and he
tried to comfort himself by think-
ing that he might just possibly
have been struck by lightning him-
self had he been there in the
house. But who could say? Who
indeed could say?

get my

(Concluded tomorrow)

slightly forward. She strained her
eyes, trying to make out who the
man was.

Suddenly, she saw him wave.
Her heart came to her throat and
tears filled her eyes.

It was Stan. Stan, whom she
loved with all her heart and soul—
Stan, for whom she had been wait-
ing ... waiting ... waiting...

In a rush of ecstatic openness,
she waved back and ran out to
meet him.

‘¢Oh, my darling, my own dar-
ling child!’? he said as he took
her in his arms.

‘“Stan! Stan!’’ she wept.

“My darling, my own darling child!” he said as he took her in
his arms. (Donald Woods and Jean Muir in a tense moment from
Warner’s “As The Earth Turns.” This picture will be presented
at the Strand Theatre with an all star cast starting next Wednesday.)

of air after having been in the
kitchen all day, she saw in the
distance, a wagon, winding over
the hill. Nearer and nearer it
came. It was a wagon she had not
seen before. A man was perched
up on the front seat, leaning

And in that moment there was
no fear, no doubt, no anxiety, but
an abundant outward flowing, one
to the other, each to each. They
knew—and in that knowledge was
sure fulfillment.

THE END

Page Twenty-three

Production \n OL

Margaret
George .
Junior
Esther
Betty
Sister
Bunny
Marie .

Doris
Mrs. Janowski
Mr. Janowski

Manuel
T GW...

Stan Janowski, although born
and bred in a city, has his heart
set on becoming a farmer. When
his father’s tailoring business
runs down, he persuades him to
sell out and take the family to
a New England Farm, which
Stan has purchased with money
he has earned as a musician.
Stan makes over an old barn for
a home and is thoroughly happy
building up his farm.

In the same neighborhood are
the farms of various members of
the Shaw family. Mark Shaw is
a thrifty, efficient farmer and so
is his son Ed. A_ brother
George, however, is shiftless and
lives in squalor on an adjacent
farm with his wife and several
small children. Margaret, a sister
of George’s wife, lives with them.
She largely supports the family
with her earnings as a school
teacher. She is in love with Ed,
however, and eventually marries
him.

In Mark Shaw’s household are
his second wife Cora, her grown
daughter, Doris, by her first hus-
band, Jen, Mark’s daughter by
his first wife, and several small
children. Cora is city bred and
both she and Doris hate the
farm. So the management of the
household falls largely to Jen,
who is as efficient in the house
as her father is out.

Cora is planning to send Doris
to a business school in the city
with money she is making from
milk and butter from a cow
Mark has given her. One of
George’s cows meets with an ac-
cident, however, and Mark gives
him Cora’s cow because George
is practically destitute. This ends
Doris’ hope of leaving the farm.
She is sullen and resentful, and
when Ollie, Mark’s third son,

Story by
Directed by
Screen Play by
Photography by
Film Editor
Art Director
Gowns by

Vitaphone Orchestra Conducted by...

Leech ee ee ee Joyce Kay

PRE ee Ce ae David Landau

Emily Lowry
eer Shee Arthur Hohl

Marilyn Knowlden
rae Javir Gibbons

as ......Dorothy Gray

Se ee Cora Sue Collins

Dorothy Peterson

Dorothy Appleby
Sarah Padden

who is in college studying to be
a lawyer comes home for the
summer, she makes eyes at him.

Ollie succumbs to his step-sis-
ter’s wiles and she tries to per-
suade him to get a job in the
city and marry her, giving up

college. Jen knows she merely
wants to marry Ollie to get away
from the farm and persuades Ol-
lie to return to school, which
makes Doris furious.

Stan has become acquainted
with the Shaws and falls in love
with Jen. She eares for him, but
being practical reinded, doesn’t
want to marry him until she
knows he really loves farming.

The farm work is very hard
and entirely too much for the
elder Janowski. He is overcome
by the work and heat and at
first it is believed he is dying.
Mrs. Jancwski blames this on
Stan. Janowski recovers, how-
ever, and the whole family re-
turn to the city with the excep-
tion of Stan. He asks Jen to
marry him, but she refuses, be-
eause she thinks he is staying on
at the farm just because he loves
her and not the farm itself.

Stan leaves her in a huff and
Doris makes a play for him. One
night while Stan and Doris are
in the village at a dance, Stan’s
home burns down. He immediate-
ly leaves for the city. Jen thinks
she was right and that he did
not really care for the farm.

But Ed goes to the city later
to try and buy Stan out. He
refuses to sell, and explains that
he is merely working in the city
until he can save enough money
to rebuild a home. Eventually he
returns to the farm and Jen now
knows it is because he really
loves the life. She goes to him
with open arms.

LENGTH—6805 feet

RUNNING TIME—73 minutes

Page Twenty-four

Gladys Hasty Carroll
pe a Alfred E. Green
Ernest Pascal
Byron Haskins
Herbert Levy
cone ree Robert Haas
Orry-Kelly
ers Leo F. Forbstein

AMAL

Jean Muir

Jean Muir was born in New
York City, received her educa-
tion in private schools in the
East, and upon graduation stud-
ied in Paris. She was called
suddenly to America and met
John Drinkwater on the return-
ing boat.

He became very much inter-
ested in her possible stage tal-
ents, and she shortly afterwards
toured the country with his
troupe gaining valuable training
with the great actor. Returning
to Broadway, she soon became
well-known through fine perform-
ances in “The Truth Game,”
“Peter Ibbetson,” “Melo,” “Life
Begins” and “Saint Wench.”

She entered motion picture
work recently and has appeared
in “The World Changes,’ “Fe-
male,” “Son of a Sailor,” “Bu-
reau of Missing Persons” and
“Bedside.”

Dorothy Appleby

Dorothy Appleby, the petite
brunette vamp in “As The Earth
Turns,” was born in Portland,
Me. and edueated in a convent.
After leaving the convent she
went directly on the stage, be-
ing fortunate enough to get a
part in the Broadway production
of “Mary Jane McKane.”

Her success was instantaneous
and she was awarded excellent
parts in many outstanding plays
including ‘‘Young Sinners,”’
“Springtime for Henry,” “Square
Crooks,” “Helen of Troy” and
“Princess April.”

She recently went to Holly-
wood, her latest pictures being
“Trick for Trick” and “King of
Wild Horses.”

JEAN MUIR — “The
Changes,” “Female,” “Bedside,”
“Son otf A Sailor,” “Bureau of
Missing Persons.”

DONALD WOODS—(On Stage),
“Singapore,” “Social Register,”
“The Fool,” “Dracula,” “Capt.

World

Applejack,” “Death
Holiday.”

RUSSELL HARDIE — “Christo-
pher Bean,” “Broadway to Hol-
lywood,” “Stage Mother.”

ARTHUR HOHL— “Massacre,”
“College Coach,” “The World
Changes,” “Ever In My Heart,”
“The Kennel Murder Case,”
“Footlight Parade.”

DOROTHY PETERSON — “The
Mayor of Hell,” “Call Her
Savage,” “I’m No Angel,” “The
Big Executive,’ “Cabin in the
Cotton,” “Life Begins.”

DAVID LANDAU — “Bedside,”
“Lawyer Man,” “She Done Him
Wrong,” “Crime of the Cen-
tury,” “Undercover Man,’’
“The Purehase Price.”

CLARA BLANDICK — “Ever In
My Heart,” “Mind Reader,”
“Life Begins,” “Going Holly-
wood,” “Beloved,” “Turn Back
The Clock.”

WILLIAM JANNEY — “The
World Changes,’ “Undercover
Man,” “The Crime of the Cen-
tury,” “The Vinegar Tree,”
“Two Seconds.”

DOROTHY APPLEBY — “Trick
For Trick,’ “King of Wild
Horses.”

SARAH PADDEN — “Women
Won’t Tell,” “Man of Two
Worlds,” “Queen Christina,”
“Ann Vickers,” “The Power
and the Glory.”

DAVID DURAND—“The Life of
Jimmy Dolan,’ “Forbidden
Company,” “Probation,” “Rich
Man’s Folly,’ “Bad Sister.”

ALFRED E. GREEN—Director—
“Dark Hazard,” “I Loved a
Woman,” “The Narrow Cor-
ner,’ “Baby Face,” “Silver
Dollar,” “Dark Horse.”

Takes a

Donald Woods

Donald Woods was born in
Winnipeg, Can., but came to the
United States with his mother
when a small boy. His real name
is Ralph Zink but he took to the
Woods when he went on the stage.

He attended the University of
California and got his first train-
ing for the stage in college
theatricals. Although his home
was in Hollywood he found no
opening on the sereen and started
his carrer in stock at Salt Lake
City, Utah. He also appeared in
stock in San Antonio, Houston,
Toledo, Indianapolis, Washington
and Denver.

His experience also ineludes
two New York plays, one “Sing-
apore,” in which he played the
lead apposite Suzanne Caubet
and the other “Social Register”
opposite Edna Hibbard. He was
playing. in the famous Elitch
Gardens in Denver when a
Warner Bros. scout saw him and
signed him to a contract.

“As The Warth Turns,” im
which he plays the leading mas-
culine role opposite Jean Muir,
is his first picture.

David Landau

David Landau was born in
Philadelphia and educated at the
public schools there and at the
University of Pennsylvania where
he studied law. He was inter-
ested in college theatricals and
by the time he had finished his
law course decided to switch his
activities to the stage.

He began in stock in Phila-
delphia and later went to Broad-
way. He has since appeared in
many cities in prominent plays,
his most outstanding hit being in
the leading role of “Street
Scene.”

More recently he turned his at-
tention to pictures and has ap-
peared in important parts in
“Bedside,” “Lawyer Man,’ “She
Done Him Wrong,” “Crime of the
Century,” “Undercover Man” and
“The Purchase Price.”

Arthur Hohl

Arthur Hohl was born in Pitts-
burgh, Penna., but moved to Cali-
fornia at the age of nine. He
attended Stanford University,
where he flunked out after two
years because, as he says, his
mind was entirely on the stage.

After that he went off to dra-
matie school and finally got into
professional work.

The war took him to France,
where he served from Buck Pri-
vate to Second Lieutenant. He
returned to New York and to the
stage, appearing in many of the
big hits of the seasons between
1919 and 1932, when he entered
motion picturés with Warner
Bros. Studios, appearing in “Mas-

sacre,” “College Coach,’ “The
World Changes,” “Ever In My
Heart,” “The Kennel Murder

Case,” “Footlight Parade,” “Ba-
by Face,” “The Silk Express,”
“Private Detective 62,” “The

Narrow Corner” and “Captured.”

“AS THE EARTH TURNS”’
by Gladys Hasty Carroll
with
Jean Muir and Donald Woods
Russell Hardie—Emily Lowry—Arthur Hohl
Dorothy Peterson—David Landau
and Clara Blandick

Directed by Alfred E. Green
A Warner Bros. and Vitaphone Production

AMVUULIUUUUUUTTEUU LUT

William Janney

William Janney was born in
New York City on February 15,
1908. His childhood ambition was
to become an actor, and the fact
that his parents came to Holly-
wood, where he finished his educa-
tion, furthered his ambition. He
saw the movie side of the acting
profession and beeame interested
in it.

However, he went on the stage
first in New York in 1922 with
Glenn Hunter in ‘‘ Merton of the
Movies.’’ Several more stage plays
followed his success in this one, in-
cluding the Broadway showing of
‘¢Tommy’’ in 1927, when he was
given the title role.

His first screen role was as Mary
Pickford’s brother in ‘‘ Coquette.’’
Among his more recent pictures
are ‘*The World Changes,’’
‘“Underecover Man,’’ ‘‘A Success-
ful Calamity,’’ ‘‘Two Seconds,’’
‘(The Crime of the Century,’’
‘<The Purehase Price,’’ ‘‘The
Crooner,’’ ‘‘I Am a_ Fugitive
From a Chain Gang’’ and ‘‘The
Mouthpiece. ’’

Janney is not married. He en-
joys sports, particularly swimming
and riding; drives a Ford, sings
‘¢a little’? and writes stories as
a hobby.

Russell Hardie

Russell Hardie was born in Buf-
falo, N. Y. and attended the pub-
lic schools there and St. Ignacius
college. After graduation he
joined a Buffalo stock company,
later playing in stock in Atlanta,
Ga.

He first played in New York in
the stage production, ‘‘ Zeppelin, ’”
but his first big hit was in ‘‘ The
Criminal Code.’’ He also played
on Broadway in ‘‘Happy Land-
ings,’’ ‘‘Society Girl’’ and oppo-
site Mae West in ‘‘Constant Sin-
ner.’’

It was while playing in the lat-
ter play that he was induced
to go to Hollywood for picture
work. He has appeared in but
three pictures besides ‘‘As The
Earth Turns.’’ They are ‘‘Christo-
pher Bean,’’ ‘‘ Broadway to Holly-
wood,’’ and ‘‘Stage Mother.’’

Emily Lowry

Emily Lowry was born in San
Francisco where her father is a
banker. She attended the Uni-
versity of California at Berkeley
after graduating from High
School,

Miss Lowry had spent three
years studying medicine when Ar-
thur Duffy, West Coast producer,
saw her in a college theatrical
production and persuaded her to
try the stage. She gave up medi-
cine and appeared in several pro-
ductions on the Coast later going
to New York where she won in-
stantaneous success.

She was appearing in ‘‘Heat
Lightning’’ on the stage in De-
troit when a Warner Bros. scout
saw her and persuaded her to go
to Hollywood to take a part im
‘¢As the Earth Turns.’’ She hop-
ped a plane and in thirty six hours
was at the Warner Bros. studios
ready to start work.

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40%

“As Earth Turns,”
Picture MadeFrom
Best Seller, Coming

Gladys Hasty Carroll’s record
smashing novel, ‘‘As The Earth
Turns,’’? which has been drama-
tized for the sereen by Warner
Bros., comes to the
theatre next

engagement,

This saga of New England ru-
ral life, the first novel by Miss
Carroll, has taken such an astound-
ing grip on popular fancy that it
has broken all records as a best
seller. The story, an epic of Amer-
ican life, has been dramatized by
Ernest Pascal, himself an author
of note, and should prove to be
a powerful and dynamic picture.

The characteriations have been
wonderfully and_ realistically
drawn from the lives of the rug-
ged New England pioneer types
and are said to be portrayed by
an unusual cast, each member of
which was carefully selected be-
eause of his or her peculiar fit-
ness for the part.

Jean Muir, the tall, stately
blonde former stage player, who
has recently leaped to leading pic-
ture roles, has the feminine lead
of Jen, a farmer’s daughter who
loves the soil that has nurtured
her and whose strong sense of
values holds even her love life in
check until the man she cares for
has demonstrated his own deep at-
tachment for the good earth.

Donald Woods, a youth who has
attracted considerable attention on
the stage, makes his picture bow
in ‘‘As The Earth Turns,’’ as
Miss Muir’s lover, the city boy
who reverts to the farm. Dorothy
Appleby is the disturbing element
of the drama, her erotic nature
and flirtatious manner nearly
wrecking not only Miss Muir’s ro-
mance but the life of her brother.

The story deals with the inti-
mate family life of the Shaws,
with David Landau as Mark, a
staunch, efficient farmer, whose
one son, a part played by Rus-
sell Hardie, takes after his father,
and another, portrayed by Arthur
Hohl, is a shiftless ne’er-do-well.

The roles of other members of
the family are enacted by Emily
Lowry, the country school teacher
who marries the efficient son,
Clara Blandick as the querulous
second wife of Mark and Dorothy
Peterson as the soured and dis-
contented wife of the shiftless son.

William Janney is still another
son of Mark, whose life is nearly
ruined by his selfish and city bred
foster sister. Sarah Padden and
Egon Brecher are the elderly
couple who migrate to the farm
with their son only to sicken for
the ctiy and to return.

Nine of Hollywood’s famous
children of the screen form the
younger members of the various
households and include David Dur-
and, Wally Albright, George Bil-
lings, Marilyn Knowlden, Javir
Gibbons, Joyce Kay, Dorothy
Gray, Cora Sue Collins and Shirley
Temple.

The settings are said to be es-
pecially unique and picturesque,
three complete farms having been
built at the Warner studios for
the reproduction of the scenes.

Donald Woods Loses
Ten Pounds In Film

Donald Woods, who has the role
of a farmer lad in the Warner
Bros. picture, ‘‘As the Earth
Turns,’’ now showing at the......:...
theatre, lost ten pounds during
the production of the picture. In
the picture Don has to plow, pitch
hay in the hot sun and do other
strenuous chores about the farm.
He claims it is the hardest work
he ever did in his life. This is
his first picture and he is hoping
for an easier life in his next one
so he can pick up the ten pounds.

Daily Swries

Making Hay While The Sun Shines

The handsome couple hiding in the shrubbery is Jean Muir and Donald Woods, of whom you'll be

hearing plenty soon.

They play the romantic leads in Warner’s'*“*As The Earth Turns,” which was

taken from the best-selling novel of the same name. The picture comes to the Strand on Wednesday.
Mat No. 39—30c

Warner’s New Film

Player Permitted
To Pick Director

A few months ago Jean Muir
was pounding the pavements in
New York looking for a role—
while today a great studio buys
stories for her and lets her pick
her cameraman and...

But that’s getting ahead of the
story.

Warner Bros, did buy ‘‘As The
Earth Turns,’’ a saga of New
England farm life, for her, and
she appears in it at the ...............
Theatre ON: is. .6::i-.s000283- 5

And when Sid Hickox said of
her, while he was photographing
her in ‘‘Bedside,’’ that she had
a ‘‘perfect camera face’’—only he
said a ‘‘foolproof’’ one—they let
her suggest that they use Sid as
her cameraman on the new pic-
ture, in which she has the leading
role,

In a manner, too, she did pick
her director, as was intimated in
the beginning.

Of course, new girls such as
Jean Muir, for all that she has
been a hit in several recent pic-
tures, do not get to pick direc-
tors such as Alfred E, Green.

Al Green has directed pictures
like ‘‘I Loved A Woman,’?’ ‘* Dis-
raeli’? and ‘‘Silver Dollar’? and
other outstanding hits.

New stars—no matter how bril-
liant—do not pick directors like
Al Green.

But the way it came about, it
was all right. Jean chose Al—
asked for him, in fact—and then
was told that he was already as-
signed to the picture. So it was
all right.

In ‘‘As The Earth Turns,’’ the
epic romance of American life
based on Gladys Hasty Carroll’s
novel, Jean Muir has been given
an opportunity that any star
might yearn for. In the cast with
her are Donald Woods, Russell
Hardie, Emily Lowry, Arthur
Hohl, Dorothy Peterson, William
Janny and others.

Hollywood Student
Gets Movie Role
After 7-Year Wait

The old saying—a prophet with-
out honor in his own country—
has run through Donald Woods’
thoughts rather often during these
past seven years, as he struggled
for theatrical success in stock com-
panies all over the United States.

But now that is all over. Woods
not only is under contract to
Warner Bros., but he has the lead-
ing male role opposite Jean Muir
in ‘‘As The Earth Turns,’’ pow-
erful picture of rural life in
Maine, now showing at the ............
Theatre,

The reference to the prophet is
peculiarly applicable to young
Woods—he is only twenty-six—be-
cause he was brought up in Holly-
wood, went to high school there,
saw the greats of screendom at
a@ most impressionable age. Then
he attended the University of Cali-
fornia at Berkeley for a time,
where he took part in college
theatricals.

His name was Ralph Zink, then
—he took to the Woods when he
became a professional actor.

This happened, by the way,
virtually right next door to the
movie town—in Long Beach, Cali-
fornia.

Although he is a handsome, man-
ly looking six-footer, and gifted
with such talent that he was
sought by more than one rival stu-
dio at the time Warners snared
him, no screen offers came his way
before. In fact, he vainly sought
work of any kind in pictures, but
could not get it,

The result was a succession of
stock company engagements, which
wound up last summer as guest
artist at the Elitch Gardens in
Denver, when he was asked to take
a screen test by Warner Bros.
Now he is launched on the career
for which he has been longing.

‘As The Earth Turns’’ is an
epic of Americdn life based on
the best selling novel of Gladys
Hasty Carroll.

Jean Muir in Greek

Robes Says Their
Fashions WereBest

The Greeks had a wardrobe for
it, too, according to Jean Muir,
young featured player at Warner
Bros. studios, who is now appear-
INGVAL=WhOMs Faces Theatre in
Gladys Hasty Carroll’s epic of
American life, ‘‘As The Earth
Turns.’’ And a wardrobe, she
says, is more important than a
word, always.

She doesn’t know the Greek
word but she copied the Greek
wardrobe—the classical Greek
wardrobe—for her own clothes.

‘«They were the only sensibly
dressed people in the history of
the world,’’ declares Miss Muir.
‘<They wore no bands about them
to stop circulation, no strings and
ribbons and elastics to interfere
with the free movements of the
body. No wonder they were beau-
tiful!

**Look at the contraptions the
average woman ef today wears.
Straps and belts and garters and
girdles. Most women are still only
one step removed from the ‘ wasp-
waist’ corset-wearing fashions.

‘Clothes should hang from the
shoulders—all of them. That is
the way the Greeks dressed and
their perfect figures and great
beauty have been noted for two
thousand years.

‘«They had the wardrobe for it
as well as the word. Even if we
can’t use the word we can copy
the wardrobe, and get rid of the
torture of modern under-clothing.
Anyway, that’s what I’m doing.’’

In ‘‘As The Earth Turns,’’
Miss Muir has the role of a New
England farm girl who loves the
farm with passionate fervor.
Others in the cast include Donald
Woods, Russell Hardie, Emily
Lowry, Arthur Hohl and Dorothy
Peterson. Alfred E. Green di-
rected the picture from the screen
play by Ernest Pascal.

Movie Magic Turns
Winter to Summer
in“AsEarthTurns”’

Spring comes to Hollywood in
a burlap bag. So, in fact, does
Summer and Autumn and Winter.
Often they follow one another only
a week apart.

Seasons are stored at the War-
ner Bros. studios like potatoes in
a country grocery store. For the
picture ‘‘As The Earth Turns,’’
which comes to the ...........0000...
MieatrevOp- fs scsetsat , the whole
stock was used.

For the early sequences it was
winter. Untold tons of bleached
cornflakes, powdered gypsum and
common salt were brought to the
great untrimmed sets designed for
this picture in huge burlap con-
tainers.

Next it was Spring—never far
behind Winter—and the make-be-
lieve snow was swept into win-
drows and crowded back into
sacks. The white residue was
blown from the vicinity with air-
plane motors and truck loads of
Spring were hauled through the
sound stage doors.

Apple blossoms, carloads of
them tumbled out of those trucks
in other large burlap bags brought
up from the studio storeroom
where seasons are kept on tap.
These were painstakingly wired in-
to place on the same bare apple
trees which had, the night before,
stood a foot deep in synthetic
snow.

Then a few days later Autumn
was unloaded onto the sound
stages, It consisted of hundreds
of thousands of dried and gayly
colored leaves.

Due to certain production prob-
lems and the vagaries of screen
technicalities, Summer followed
Autumn in the making of this pic-
ture. But Summer was kept in
sacks and boxes too, and when
the dried and colored leaves of
October had been carefully re-
sacked, flowers bloomed and the
grass grew green on the slopes
of the Maine farms that figure in
the picture.

Neither Jean Muir nor Donald
Woods, the two youthful leads in
“‘As The Earth Turns,’? which
was adapted by Ernest Pascal
from the best selling novel by
Gladys Hasty Carroll, had ever
seen a set of studio seasons be-
fore and their amazement seemed
to keep pace with the speed of
the changes.

The story is an epic in the ro-
mance of American life and a
revelation of the character of the
New England farmer. Alfred E.
Green directed.

Donald Woods

Who plays the romantic tiller of

“As the

the soil in Warner’s
Earth Turns.”

Mat No. 2—10c

Page Twenty-five

Review

‘‘As Earth Turns” Is Epic
Of Rugged American Life

Gladys Hasty Carroll’s Best Selling Novel Is
At Last Brought To The Screen

NE of the most remarkable productions that has come
from Hollywood in many a long day was shown for

the first time locally at the

theatre

yesterday when ‘‘As the Earth Turns’’ was unfolded on

the screen.

The picture is a tribute to the Warner Bros. genius in
seizing upon epochal themes of such bigness and importance
as to make them doubly interesting and entertaining. It is
destined to go down in screen history with the ‘‘Cimarrons,”’’

the “Silver Dollars” and the
“Show Boats” of the cinema. For
there is no question about Gladys
Hasty Carroll’s saga of New Eng-
land rural life, while a work of
fiction, being a masterpiece in
its colorful and realistic presen-
tation of a slice of real life.

Ernest Pascal, himself an au-
thor of note, has caught the elu-
sive spirit and rare quality of
the story in his screen dramati-
zation as has also Alfred E.
Green in his superb direction,
and the players in their masterly
characterizations, The picture
has adhered so faithfully to the
original that its popularity would
seem to be assured if one can
judge by the record of the book
which has broken all precedents
as a best seller.

While the story deals with the
homely events in the every day
life of a group of farm folks
the picture paints these charac-
ters with such glowing colors and
with so much of realism that
they are not actors strutting
across the stage but human be-
ings that live and breathe on the
screen. They are not characters
lifted out of a book of fiction,
but people like you and me who
love and struggle and battle for
happiness. :

The settings themselves are o
unusual interest, with three
farms, complete with homes,
barns and outbuildings, which
transport the spectator into the
heart of New England to pass
through a blustering, blizzardy
winter into a springtime of birds
and blossoms, to a full summer
and an autumn of golden, ripened
fields.

The characterizations, however,
are the outstanding features of
the picture—a sturdy, rugged
farmer with a querulous com-
plaining second wife, an efficient
daughter, whose nature clashes
like steel rapiers with that of
her foster sister, a shallow, erotic
product of the city, whose self-
ishness comes near to wrecking
the home.

Then there are the two grown
sons with their families, one
efficient like his father, the other
a shiftless ne’er do well, and
still another family headed by a
youthful musical genius who
prefers the farm to the plaudits
of the multitude.

All these are portrayed by a
cast of players who fit into their
parts as though carved for them
by nature. While there are no
stars in the production, as is
frequently the case in pictures
of unusual magnitude, there are
several who give promise of soon
becoming stellar luminaries.

Jean Muir, but recently from
the New York stage, leaps at
once into the forefront of screen
players by her simple, sincere and
effective interpretation. There
is an elusive, wistful fantasy
about her that reminds the re-
viewer of Maude Adams.

Donald Woods, who makes his
screen bow in “As The Earth
Turns,” although he has had con-
siderable stage experience, wins
his spurs as a screen player with
his masterful portrayal of the
boy who fights his way to make
good on the farm, after being
brought up in the city, and to
win the heart of the girl he
loves.

Page Twenty-siz

“As Earth Turns,”
Epic of American
Life, Here Today

‘‘Ags The Earth Turns,’’ the
Warner Bros. picture based on
Gladys Hasty Carroll’s romance of
New England rural life, will be
the new feature attraction at
ther ceejcaee theatre today.

The picture deals with the lives
and loves, the joys and tribula-
tions of a small community of
farmer folk which Miss Carroll
has painted so vividly and pic-
turesquely in her novel which was
the best selling book of the year.
Though she has dealt with a sim-
ple people living comparatively
quiet lives she has made them live
and breathe. The homely events
have been brought out with a real-
ism that makes them lifelike.

The picture is said to have
caught the exact spirit of the
novel and to have brought the
many unusual characterizations to
the screen with a sincerity and
adherence to reality that makes
the players seem not as actors but
as real flesh and blood human be-
ings, each going through his or
her part as naturally as though
they were actually living on a New
England farm.

The cast is an unusual one in
that there is not a single star,
although there are at least two
who give such promise. These
are Jean Muir, but lately come
from the New York stage, re-
cently elevated to a_ leading
role in ‘‘Bedside’’ with Warren
William and who has played in
but four other pictures, and Don-
ald Woods, who makes his picture
bow with ‘‘As The Earth Turns,’-
although he has made quite a rep
utation for himself on the stage.

The cast as a matter of fact,
according to Warners, was selected
strictly on the merits of each in-
dividual player and because the
player was most nearly representa-
tive of the role to be portrayed
that could be found.

Others in the cast include Rus-
sell Hardie, Arthur Hohl, Dorothy
Peterson, David Landau, Clara
Blandick, William Janney, Doro-
thy Appleby, Emily Lowry, Sarah
Padden and Egon Brecher besides
nine of the best known child ac-
tors of the screen.

————————————

All of the other parts are
handled by capable players, some
known to the screen, but mostly
noted on the stage, and handled
in a way that makes each char-
acter stand out in cameo dis-
tinctness. These include Russell
Hardie, Emily Lowry, Arthur
Hohl, Dorothy Peterson, David
Landau, Clara Blandick, William
Janney, Dorothy Appleby, Sarah
Padden, Egon Brecher besides
nine of the most famous children
of the screen.

The perfection of all the in-
gredients in the production of
this picture makes of it one of
the epic romances of American
life that no one should miss
seeing.

“As Earth Turns”
Shatters Record As
Best Selling Novel

In ‘‘As The Earth Turns,’’
which comes to the
Theatre on ........ icazeantanes 5
Bros. have brought to the screen
the most talked of work of fiction
in the United States. The novel
has shattered more records and
upset more traditions in the book
publishing and book-selling fields
than any novel published in this
country for many years.

Brought out in May 1933, the
first published novel of a young
Maine woman, Gladys Hasty Car-
roll, wife of a professor of psy-
chology at the University of Min-
nesota, it immediately leaped into
first place, almost an overnight
performance.

A national record compiled by
the Publishers’ Weekly, of New
York City, is a sensational index
to the book’s popularity.

In a list of twenty-five current
novels, ‘‘As The Earth Turns’’
holds first place, for sales, in fifty
cities out of a list of seventy,
giving it a percentage of .566 out
of a possible .890.

Eighty-nine booksellers in these
cities reported on the sales of the
25 novels listed. The cities chosen
ranged in size from New York
to Waco, Texas. On the returns,
‘©As The Earth Turns’’ sold one
and a half to one over the second
strongest novel on the list, which
showed a percentage of .399. It
sold more than three to one over
its next three competitors, rank-
ing, respectively, .184, .182 and
181.

The timeliness and appeal of
Mrs. Carroll’s first novel is most
forcibly brought home when it is
remembered that it outstrips in
popularity the latest novels of such
famous writers as Sinclair Lewis,

Jean Muir, lovely new star, will

enchant you in “As The Earth

Turns.” Warner Bros.’ newest
success, at the Strand.

Mat No. 42—10c

T, §. Stribling, Edna Ferber,
Charles G. Norris, A. J. Cronin,
Thorne Smith, Rafael Sabatini
and Vicki Baum,

The book, regarded as _ phe-
nomenal in that it is the author’s
first work, deals with an unusual
subject and is a best seller.

In addition to that, it far out-
ranks in sales and percentage, all
of a list of twenty works of non-
fiction, including such outstanding
items as ‘‘British Agent,’’? by
Lockhart; Stefan Zweig’s ‘‘ Marie
Antoinette’’; ‘‘ Franklin D. Roose-
velt’s ‘‘Looking Forward’’; Wal-
ter Pitkins’s ‘‘Life Begins At
Forty’’; and Waln’s ‘‘ House of
Exile,’’ to mention only a few of
the leaders.

This epic of American life was
dramatized for the screen by
Ernest Pascal, himself a novelist
of note. Jean Muir and Donald
Woods head a large cast, while
Alfred E. Green directed.

One of the beautifully touching scenes from “As The Earth Turns,”

splendidly portrayed by Jean Muir and Dorothy Appleby. The pic-

ture was taken from the novel by Gladys Hasty Carroll and comes
to the Strand on Wednesday.

Mat No. 40—20c

Stardom Comes to

Jean Muir Quickly
After Screen Test

It doesn’t happen often that,
from a total of two screen tests,
two budding stars gain their first
contracts. Most Hollywood success
stories don’t read that way at all.

Quite some time before she came
to Hollywood, two tests were made
in New York of Jean Muir, now
playing the leading role in ‘‘As
The Earth Turns,’’ now showing
at the Theatre. One
of these was made for one picture
company, one for another. It so
happened, however, that in both
of them she appeared opposite the
same young man.

This young man’s name was
Franchot Tone, at that time a
promising member of the Group
Theatre company on Broadway—
now a screen leading man known
to the whole country and slated
soon to be a star. One test which
they made together won him his
first break in pictures, though it
left Jean Muir precisely where
she was before. The other brought
her to Hollywood and a career
which, in four short months, has
been astonishing for swift achieve-
ment.

In ‘‘As The Earth Turns’’ this
young actress has been given a
role that would tax the talent of
a seasoned film player and acquits
herself splendidly. The picture,
based on the best-seller by Gladys
Hasty Carroll, was dramatized for
the screen by Ernest Pascal. It is
a stirring romance of American
life with rugged New England
characterizations. Others in the

cast include Donald Woods, Rus-
sell Hardie, Emily Lowry, Arthur
Hohl and Dorothy Peterson, Al-
fred E. Green directed.

Nine Noted Screen
Children Have Big
Roles in Film Epic

Nine well-known children of the
screen have significant roles in the
Warner Bros, production, ‘‘As
The Earth Turns,’’ which is now
showing -atethe = 2-0 .cs-css0 Theatre
with a large cast that includes
Jean Muir, Donald Woods, Arthur
Hohl, David Landau, William Jan-
ney, Dorothy Peterson, Egon Bre-
cher, Sarah Padden and Clara
Blandick,

The nine young players, recog-

Green Makes Hit
Of Picture Others
Refuse To Handle

The annals of Hollywood are
replete with anecdotes of the crest-
fallen reactions of novelists after
paying a visit to movie studios
and watching the filming of their
brain child, but few can match
that of Gladys Hasty Carroll, au-
thor of ‘‘As The Earth Turns,’*
the Warner Bros. picture now
showing at the .................. Theatre.

Miss Carroll, a young woman
not yet thirty, and conscious of
the fact that ‘‘As The Earth
Turns,’’? despite its sensational
sale, is not the type of book usual-
ly bought for screening, asked A1-
fred E. Green, the director:

*“Did you really want to make
this story?’’

The answer came back, just as
honestly as words out of the
mouths of the homespun New
England characters Miss Carroll
had written about in her novel.

‘“No, I did not,’’ said Green.
‘“Several directors turned it down
and it was wished on me.’’

The young novelist’s face reg-
istered a doleful expression, which
swiftly vanished into a pleasant
smile as Green continued:

‘‘But I have had pretty fair
luck with stories other directors
turned down. I did ‘Disraeli’ and
‘Old English’ with George Arliss,
after others had rejected them.
And I think ‘As The Earth Turns’
will make a great picture.’’

Miss Carroll inspected the three
huge farm sets, each occupying
an entire stage, and met Jean
Muir, Donald Woods, David Lan-
dau, Dorothy Peterson and other
members of the cast of ‘‘As The
Earth Turns,’’ an epic of Amer-
ican life which in novel form was
one of the year’s best-sellers.
Ernest Pascal dramatized it for
the screen.

nized as among the best child ac-
tors in motion pictures, are Doro-
thy Gray, David Durand, Marilyn
Knowlden, Gloria Fisher, Wally
Albright, Cora Sue Collins, Shirley
Temple, Joyce Kay and George
Billings. They are all members of
the several Shaw families and
neighbors on adjacent farms, with
which the story deals.

The picture is an epic of Amer-
ican life based on Gladys Hasty
Carroll’s sensationally successful
novel, which brought her literary
fame overnight. Ernest Pascal is
the author of the screen play,
which was directed by Alfred E.
Green, well known director.

Jean Muir’s Former
Lover Now Brother

Jean Muir’s former lover is now
her brother. It is not a case of
telling him she would be a sister
to him instead of a wife, however.

It just happened that Russell
Hardie and Jean Muir were lov-
ers in the Broadway stage hit,

Jean Muir
appearing
in
“As The
Earth
Turns”
at the
Strand.

Mat No. 46
10¢

“Saint Wench,’’ Jean’s last pro-
duction before the footlights. Jean
came to Hollywood and was cast
for a leading role in ‘‘As the
Earth Turns,’’ the Warner Bros.
picture which comes to the ............
theatre—-On) iac.55) cng - In filling
the important role of her brother,
the casting department finally se-
lected Russell Hardie.

The picture is a dramatization
of Gladys Hasty Carroll’s saga
of New England farm life.

Successful Director
Chosen for Big Film

When it came to making a
screen production of Gladys Hasty
Carroll’s best selling novel, ‘‘As
the Earth Turns,’’ which comes
MORENO 5.. JvnseusCay theatre on ............ ;
Warner Bros. finally assigned it
to one of their most successful di-
rectors, Alfred E, Green.

It was admittedly a difficult
subject to direct, so much so in
fact that two directors who were
consulted asked to be excused
from handling it. Green, who has
the reputation of making success-
ful productions of scripts other
directors turn down, was finally
asked to undertake the job.

After reading the story and the
script carefully he finally con-
sented. His guiding hand will be
seen in the selection of the cast,
each one chosen as the best repre-
sentative of the part to be played,
as well as in the direction and
cutting of the film,

Green is the director responsible
for such famous hits as ‘‘Dis-

raeli’’ ‘‘T Loved a Woman,’’
‘“Silver Dollar,’’ ‘‘The Green
Goddess,’’ ‘Old English,’’
‘‘Smart Money,’’ ‘‘Union De-

pot,’’ ‘‘Dark Horse’’ and others.
Movie Hens Lay Real
Eggs On Picture Set

It hasn’t happened in a motion
picture studio for years—if ever.
But when you’re making a picture
of farm life, you have to expect
these things.

Thirty-five hens, with a rooster
as supervisor, joined the cast of
‘*As The Earth Turns’’ at Warner
Bros. as a part of the animal pop-
ulation of Mark Shaw’s farm,
which occupied an entire studio
stage during the production of the
picture which comes to the ............
Theatre on

The fowls worked on that set
with the human actors for two
days, and then moved with the
company to another stage, where
another farm had been constructed.

The next morning the studio
crew, going over the barn adjoin-
ing the farmhouse on the first
stage to put it in order for the
next sequenee of the story, dis-
covered enough newly-laid eggs to
supply several families with the
great American dish of ‘‘ham
and’’ over the week-end.

The Leghorns and Plymouth
Rocks of the outfit had kept busy
between scenes, and twenty-five
eggs were rounded up from a
couple of dozen nests in the barn.

Jean Muir and Donald Woods
have the leading roles in this epic
of American life based on the pop-
ular novel by Gladys Hasty Car-
roll. Alfred Green directed.

Shorts

Play Wedding March on
Ancient Maine Organ

Russell Hardie and Emily Lowry
march to the bridal altar in the
Warner Bros. picture, ‘‘As the
Earth Turns,’’ which comes to the
Fic! SEER theatre Ono... nis ecs
to the tune of an ancient parlor
organ that was found on a Maine
farm and made in the time Ulys-
ses S. Grant was president,

The melodian was picked up some
years ago in Maine by Whitey
Wilson, Warners’ property man
and never used until the production
of ‘*As the Earth Turns,’’ an
epic of New England rural life.

The wedding is one of the
quaint scenes in the picture in
which the outstanding young farm-
er of the community takes as his
bride the village school teacher.

David Landau Finds A
Way to Break His Cold

David Landau has discovered a
new way to rid himself of a cold.
He went to the Warner Bros. stu-
dio one day full of sneezes during
the production of ‘‘As the Earth
Turns,’’ which comes to the ..........
theatre on It was a
New England winter scene with
the thermometer below zero. It
was actually near the hundred
mark. But nevertheless Landau
had to dress the part for a winter
scene and was bundled up in a
heavy overcoat, woolen mittens,
ear fiaps a heavy neck searf and
galoshes.

“Tt was a tough day,’’ said
Landau afterwards, ‘‘but a cold
had no chance against that heat.
I sweated every vestige of it out
of me.’’

The Antithesis of Jean
Muir Plays Her Sister

Dorothy Appleby was chosen to
play the part of Jean Muir’s fos-
ter sister in the Warner Bros. pic-
ture, ‘‘As the Earth Turns,’’ now
showing at:the<......,54:.cc<. theatre,
because she was her antithesis in
character and personality. The
two are so different in the picture
their natures constantly clash. In
real life Miss Muir is tall, blonde
stately and gentle. Miss Appleby,
on the other hand is barely over
five feet, a dark brunette, petite
and of a fiery nature. The two fit
perfectly as the sisters who are
ever at odds.

Director Perspires In
Big Movie Blizzard

It could happen only in Holly-
wood!

Alfred Green, the director,
wore a red carnation in his lapel,
and twirled a gold-headed cane,
while snow fell furiously. Green
didn’t seem to mind the cold, at
all. In fact he was perspiring.

But Jean Muir, Donald Woods,
David Landau and other actors
were bundled up heavily enough
to withstand the cold of a winter
in rural Maine.

The locale was rural Maine,
but actually all this happened on
a set at the Warner Brothers stu-
dio, during the production of
Gladys Hasty Carroll’s best sell-
ing novel, “As The Earth Turns,”
now showing at the ...................0.
Theatre.

Jean Muir Walks 3
Miles To Film Work

Jean Muir is discovering that
being a near screen-star has cer-
tain disadvantages, as well as its
well known advantages.

One of the disadvantages, she
feels, is. that the work leaves her
comparatively little time for ex-
ercise.

To remedy this, she walked to
work—three miles, each morning,
from her apartment in Hollywood
to the Warner Bros. studio while
working on the production of “As
The Earth Turns,” an epic of
New England rural life now
showing at the ................. Theatre.

Stage Actress Flies To
Reach Picture Work

Emily Lowry, brilliant young
stage actress, was working in her
first motion picture in Hollywood
thirty six hours after she had been
offered the role in an Eastern city.
She was playing on the stage in
Detroit in ‘‘Heat Lightning,’’
when Maxwell Arnow, Warner
Bros.’ casting director, who hap-
pened to be in the city, saw her.
He was preparing the cast at the
time for ‘‘As the Earth Turns,’’
the picture which comes to the
Pobaeipercaaaceratca theatre: Ons
He thought she was the very type
he wanted to play the role of a
New England school teacher. He
consulted her and as the play,
‘‘Heat Lightning,’’ was closing
that night, she signed a contract.
Immediately after the show she
jumped aboard an airplane and
within thirty six hours was at
work on the production.

He Quit Hollywood
To Get Screen Role

Although he was reared in Hol-
lywood, Donald Woods, who has
the leading masculine role in the

Warner Bros. picture, ‘‘As the
Earth Turns,’’ which comes to

RN aie THOStYe Ol. aescsin sy
had to leave the film capital be-
fore he got a chance to play in
pictures,

After leaving the University of
California he stormed the portals
of Hollywood for a movie job.
Nothing was forthcoming so he
joined a stock company and toured
the country, winding up in New
York where he made good on
Broadway. Then he was invited
to play at the famous Elitch Gar-
dens in Denver. It was while there
that Warner Bros. offered him a
long term contract, giving him a
lead role in one of their most im-
portant pictures.

| Lovers In “As The Earth Turns”

Aren’t they a lovely couple? They’re Jean Muir and Donald Woods,

who make their roles live in “As The Earth Turns,”

Bros.

the Warner

picture taken from the best-selling novel by Gladys Hasty

Carroll. The film is coming to the Strand soon.
Mat No. 37—20ce

Jean Muir Vanishes
From Studio to Get
Facts on Film Role

which had Warner
Bros. executives baffled for a week,

A mystery

was solved when Jean Muir, pret-
ty twenty-two year old actress, re-
turned to Hollywood after having
vanished from her apartment just
as her latest picture, ‘‘As The
Earth Turns,’’. which comes to
MMO dstass re ogsu0che Theatre on ...............- E
was scheduled to go into produc-
tion.

‘<T’ve been away on a farm,’’
she explained blithely. ‘‘ You see,
I play the role of a farmer’s
daughter in this picture. I’ve al-
ways lived in big cities and knew
nothing about farms. So I just
decided that I would go off by
myself and study first hand how
lived and

farm girls

worked.
“Tf I’d told anybody that I
never had been on a farm,’’ she

actually

explained, rather naively, ‘‘they

might have given the role to some-
body else.’’

Miss Muir said she had spent
the four missing days at the High-
land Spring Ranch, owned by F.
C, Hirsch. It is situated in the
San Bernardino mountains, near
Banning, California.

““T spent my days visiting small
farms nearby,’’ she said. ‘‘I
watched how the women baked
pies, preserved fruit, cooked and
served large families in the kit-
chen, did the household chores,
churned butter, and took eare of
their children. I studied them as
they did simple, homely little
things such as trimming the wick
of an old fashioned coal lamp, or
putting linseed ointment on hands
blistered by haying.

‘“‘T’m a realist and I like to
get close to life, to know what
I’m doing. I didn’t go away sim-
ply to learn the mechanies of be-
ing around a farmhouse. What I
wanted was to infuse the spirit
of Gladys Hasty Carroll’s char-
acter into myself, so that. I could
get some of it upon the screen.’’

The picture is an epic romance
of American life set in the back-
ground of New England. In the
east with Miss Muir are Donald
Woods, Russell Hardie, Emily
Lowry, Arthur Hohl, Dorothy
Peterson, David Landau and Clara
Blandick. Miss Carroll’s story
was dramatized for the screen by
Ernest Pascal and directed by Al-
fred E, Green.

Real, Human Story
Makes Best Film,
Holds Don Woods

Donald Woods, who plays. in his
first picture as the leading man
opposite Jean Muir in the Warner
Bros, picture, ‘‘As The Earth
Turns,’’ now showing at the............
Theatre, has made a careful study
of story trends. He believes that
stories and dramas with simple,
wholesome, genuinely human quali-
ties, such as the plot of ‘‘As The
Earth Turns,’’ are sure of a warm
reception from the the theatre go-
ing public, and particularly this
season.

‘“No story for years has por-
trayed with such vividness and
fidelity to fact the life of the New
England farmer as it really is,’’
said Woods, ‘‘with its joys, its
difficulties, its compensations, its
romance and drama set forth in
Gladys Hasty Carroll’s novel.

‘<T have played more than two
hundred roles of every conceivable
nature on the stage before coming
to Hollywood, and no part I have
ever had afforded me greater satis-
faction than the role of the young
Polish boy who feels that his des-
tiny is on the farm, tilling the
soil as his forefathers did before
him. The very fact that this novel
was a best seller upholds my con-
tention.’’

Jean Muir has the role of a
farmer’s daughter in this idyll of
American life. Arthur Hohl,
David Landau, Sarah Padden,

Egon Brecher, Dorothy Peterson,
Emily Lowry, Dorothy Appleby,
William Janney and Clara Blan-
dick have other important roles.

Early Training of
Donald Woods Fits
Him For Film Role

When young Donald Woods was
spending his summers as a boy on
the big Manitoba ranches of cen-
tral Canada, he had no idea that
the knowledge he gained then of
farming in all its various branches
would prove useful to him, years
later, in a Hollywood motion pic-
ture studio.

The first part assigned him by
Warner Bros. to whom he is under
contract, was that of the young
Polish farmer in ‘‘As The Earth
Turns’’ which comes to the............
Theatre, on To the
surprise of Director Alfred E.
Green and his fellow-players,
Donald needed no lessons in the
art of harnessing a horse, driving
a plow or a harrow, hoeing a hill
of corn or potatoes, milking a cow
or feeding a flock of chickens.

All his early training came back
to him with a rush, and the re-
sult was not only more realism in

Donald
Woods,
who is in
the cast of
**As The
Earth
Turns”
at the
Strand.

Mat No, 45
10¢

Donald’s performance but a con-
siderable number of hours saved
in the time it might have taken
to teach him how a farmer should
act around a farm.

Jean Muir has the role of the
New England girl with whom Stan
Janowski falls in love during his
first year of wresting a living
from a Maine farm. Like Donald
Woods, Jean Muir is a compara-
tive newcomer to pictures, but
Warner Bros., regard both of
them as having a promising fu-
ture ahead of them on the screen.

Page Twenty-seven

| aaaiine Stories

Jean Muir Nearly Starves
Before Leaping To kame

Jean Muir Wears Her
Eyebrows Natural

Stars in Strand Hit

Jean Muir says that no matter
° 6 9 _ what the style is she is going to
Leading Lady In “As The Earth Turns” Is Now yea: natural eyebrows from now

On Her Way To Movie Stardom on. She had to let her plucked
brows grow out for her role of a

farmer’s daughter in the Warner
Bros. picture, ‘‘As the Earth
Tunrs,’’ now showing at the .........
theatre, for it was not believed
that a girl on a New England
farm would pluck her eyebrows.
On being informed by the make-
up artist that. wide brows suited
her face much better than narrow
ones she decided never to pluck
them again.

UST about the same time President Roosevelt was inau-
gurating his political New Deal last April, Destiny was
‘doing much the same kind of a job for Jean Muir.

At that time Jean Muir was a twenty-two year old stage
actress, out of work in New York City in the dullest
theatrical season Gotham had known in years. For several
months she had been living on only $6 a week, of which sum
$4 represented room rent. She lived on one meal a day dur-
ing most. of that trying period.

Now, some months later, Jean Muir is considered by

critical Hollywood to be one of
its future greats. She is under

‘“‘AsEarth Turns ’’ Expected
To Make New Film Stars

contract to Warner Bros. for a
comfortable salary, she has

Six Promising Players Get Golden Opportunity
In Same Powerful Drama

played leading roles opposite
Warren William, Paul Muni and
Joe E. Brown, and at present is
the central figure of one of War-
ners’ most pretentious films, “As
The Earth Turns,” now showing
at the Theatre.

Her success story is a triumph
of fortitude, bolstered by talent,
training and rare intelligence.

That $6 a week period repre-
sented the nadir of Jean’s brief
professional career. She had done
fairly well on the Manhattan
stage, had played parts in five
Broadway plays, and had been
understudy for six principals in
“Dinner At Eight.” She quit the

STARLESS picture is the surest maker of stars. Holly-
wood has faith in the adage. The wiseacres say it will
be justified again with ‘‘As The Earth Turns,’’ a ‘‘spe-
cial’? without a single stellar name, which comes to the
RR ed. ER Meabre ON scares bee eee
Remember ‘‘Peter Pan’’? Three young women rose
from that cast of unknowns to lights on the marquee. Their
names were Betty Bronson, Mary Brian, Esther Ralston.
‘“Sinners’ Holiday,’’ without a ‘‘name’’ to its name, brought

Jean Muir and Donald Woods who will delight you with their ex-
cellent performance as the young lovers in “As The Earth Turns,”
Warner Bros.’ newest hit, coming to the Strand.

Mat No. 38—20¢

latter safe haven to quest for
prominence in the play, “Saint
Wench.” She had the second
lead to Helen Menken in it. The
play, for which a good run had
been predicted, was a dismal
failure. It ran only a week, and
Jean found herself jobless.

This play, however, was the in-
direct road to her Hollywood
career. A theatrical agent saw
it, asked her if she would like
to act in movies. She told him
that she had taken several tests
for one of the major companies,
but had not been offered a con-
tract. She added that she was
not anxious to go to Hollywood,
but told him to go ahead and
see what he could do.

This agent showed her test to
Warner Bros., and Miss Muir
was signed to a contract immedi-
ately.

“J think you are making a
mistake,” said this extraordinari-
ly frank girl to the executive in
the New York office, who arranged
the contract. “I don’t think I’ll
ever do anything as a movie
actress.”

She took a slow boat trip
through the Panama Canal in
order to build up her constitu-
tion, which had been undermined
by her months of a starvation
diet, and after seventeen pleas-
ant and healthful days’ voyage
arrived in Hollywood.

Studio cameramen were the
first to sound her praises. They
immediately discovered that Jean
Muir had an absolutely perfect
camera face. Even the greatest
beauties among the screen stars
have facial flaws which camera-
men are paid handsome salaries
to hide.

They found that this tall, very
blonde, blue-eyed girl looked
somewhat like Ann Harding, but
had a rarely graceful personality.
Her face is so sensitive that it
is a perfect mirror for the emo-
tions her talent as an actress en-
ables her to simulate.

After that, Jean’s Hollywood
career was just one triumphal
march. She was introduced to
the cameras in a small role in
“Female,” Ruth Chatterton’s pic-
ture. Then she had a prominent
part in Paul Muni’s picture, “The
World Changes.” Next she was
leading woman to Joe E. Brown
in “Son of a Gob.” Next Warren
William put his stamp of ap-
proval on her as his heroine in
“Bedside.” And now she has the
role of the Maine farmer’s
daughter in the filmization of
Gladys Hasty Carroll’s best

Page Twenty-eight

Joan Blondell and Jimmy Cagney
to celebrity.

Mary Carr became the syno-
nym for all screen motherhood
after “Over The Hill,’ a non-
star picture, and Colleen Moore
vaulted to stardom in another,

“Plaming Youth.” There are
plenty of examples.
The prospects are excellent

that the same thing will happen
with “As The LHarth Turns.”
There is one difference. The pro-
phets claim that not one star
will be created by this screen
version of the Gladys Hasty Car-
roll novel—but several.

Jean Muir, who plays the most
important feminine role, is rated
as an important discovery on the
Warner Bros. lot. Reeruited from
the New York stage, where she
had played a bit or two, Jean
has already had assignments in
three pictures, “The World
Changes,” “Son of a Sailor’ and
“Bedside.” In “As The Earth
Turns,” she plays her first role
of real consequence. Executives
are enthusiastic over her work
in the new film.

Donald Woods, another new-
comer to the screen, will be seen
opposite Jean. The part of Stan
in this saga of New England’s
farm folk is his first screen job,
though he has had a thorough
schooling in stock companies
throughout the land. Here is a

ooo

seller, “As The Earth Turns.”

Jean was well educated at the
dwight School, Englewood, New
Jersey, her parents making no
little struggle to send her to
this select young women’s finish-
ing school. After graduation,
she went to Paris for a visit and
study. She came back to Ameri-
ca on the same hoat with John
Drinkwater and his English stage
company of “Bird in Hand.”

She played a season of stock
in Columbus, Ohio, Lyle Talbot,
now in pictures, was the leading
man of the same company. That
was two seasons ago. This was
followed by appearances on the
New York stage in “The Truth
Game,” “Melo,” “Peter Ibbetson”
and “Life Begins.”

Other players in the cast of
“As The Barth Turns,” an epic
of American life, include Donald
Woods, Russell Hardie, Emily
Lowry, Arthur Hohl, Dorothy
Peterson, David Landau, Clara
Blandick, William Janney and
Dorothy Appleby. Alfred E.
Green directed the picture from
the screen play by Ernest Pascal.

young man to whom the prophets
point with confidence.

Russell Hardie, young Broad-
way actor, is another member of
the cast. Better known on the
stage, perhaps, than any of the
other youngsters in this cast, he
has been seen so far in only one
important screen assignment,
with Alice Brady and Frank
Morgan in “Broadway to Holly-
wood.”

“As The Harth Turns,” they
say, will be the making of the
lad—a perfect opportunity. Doro-
thy Appleby, just arrived in Hol-
lywood from the Broadway stage,
where she was seen in “Young
Sinners” and other plays, is an-
other member of “As The Earth
Turns” cast who may soon be a
picture “name.”

Emily Lowry, William Janney
—they are other young players
of whom much is expected. Those
who know about these things are
putting bets on these two also.

Moviegoers hereby receive fair
warning. The signs all point one
way. It looks as if a nest of
future screen stars has been un-
covered. And there’s always
Hollywood’s belief; a starless
picture is the surest star-breeder
of all.

Keep Smilin’

i g

Donald Woods, who appears in

Warner’s “As The Earth Turns,”
now at the Strand Theatre.

Mat No. 41—10c

Donald Woods Gets Lead
Role In His First Film

Stage Player Wins Part In “As The Earth
Turns” Sought By Scores Of Actors

HE chances are just about one in a thousand that a
newcomer in a Hollywood motion picture studio will
land the leading role in his first picture.

Broadway stars aren’t included in that statement. But
the average juvenile, however promising, may wait months
and sometimes years for his chance to be a leading man.

The one-in-a-thousand chance did come to Donald Woods,
which makes Donald not only one of the luckiest thespians
in filmland this year, but one of the happiest.

For his first role at Warner Bros. studios, where he is

under contract, was not only a
leading one, but one of the most
unusual and desirable parts with-
in the disposal of the company
this season.

The part of Stan Janowski, the
young Polish farmer in Gladys
Hasty Carroll’s widely read
novel, “As The Earth Turns,”
which comes to the
Theatre on
mittedly one of the choice acting
plums of the year. It has the
qualities and opportunities that
can easily make an unknown ac-
tor popular overnight.

Scores of aspiring players all
over Hollywood recognized this,
and the Warner casting offices
were besieged for weeks before
the picture went into production
by actors and their representa-
tives, all eager to capture one of
the prize romantic roles of the
year.

Several of the established
leading men on the Warner roster
cast longing eyes at the part of
Stan Janowski, too, and would
have been tickled pink to find
that they were cast for the part.

Out of a hundred or more
actors who considered themselves
eligible to play Stan, the least
excited was probably Donald
Woods.

“Frankly, I never imagined I’d
be considered for it,” said Donald
in discussing his good fortunes
during the making of the pic-
ture. “I had read ‘As The Earth
Turns,” knew the role by heart,
and would have given my right
eye to play it. Stan is one of
those genuine, down-to-earth
characters that any actor enjoys
portraying.

“Being a freshman, so to
speak, in Hollywood, however, I

thought the studio would put me
through four or five months of
bits and small parts before they
even thought of entrusting me
with a leading part, because of
my lack of picture experience.
When I heard that I had been
chosen to play Stan, you could
have knocked me over with the
proverbial feather.

“T’ve played every kind of a
part, on the stage, from the
minister in Channing Pollock’s
play, “The Fool,” to the blood-
thirsty Count in “Dracula,” but
I’ve never had a character that
interested me as much as that
of Stan Janowski.”

Donald Woods was born in
Winnipeg, Canada, but his fam-
ily moved to the United States
while he was still a youth. He
graduated from the University
of California, took honors in
dramatics during his college
course and had already chosen
the stage for his profession be-
fore he received his bachelor’s
degree.

After a number of promising
seasons in such important stock
companies as those in Washing-
ton, Toledo, Memphis, Fort
Worth, Houston, Salt Lake City
and Indianapolis, Donald joined
the famous Elitch Gardens thea-
tre in Denver, where he was dis-
covered by the talent scouts of
the Warner organization.

Jean Muir has the leading
feminine role in the picture
while others in the east ine™7-
Russell Hardie, Emily Lowry,
Arthur Hohl, Dorothy Peterson,
David Landau and Clara Blan-
dick. Ernest Pascal authored the
screen play.

Feature Stories

Director Calls ‘‘As Earth
Turns’? His Finest Film

Alfred E. Green Says It Also Was Most Elusive
And Difficult To Depict

N spite of the fact that he is still a young man, Alfred
EK. Green’s record as a director of motion pictures would
embrace the history of the motion picture industry for

the past twenty-five years. He was directing pictures when
a thousand-foot subject was the equivalent of a feature to-
day. In these days, when nine or ten reels is not unusual
for an important screen drama, Al Green is still directing
the most important productions on his company’s program
—or, at least, as many of them as one man can undertake

in the course of a single season.

Out of the hundreds of pictures
that Green has fashioned into
entertainment for the world’s
millions of theatre-goers, the
veteran director considers his
most recent production for War-

ner Brothers, “As The Earth
Turns,’ which comes to the
See EO BULG LOW sevsec.-tonatstayeeey

the most unusual and fascinating
problem that has ever been given
him to translate into pictures.

“Gladys Hasty Carroll’s beau-
tifully told story of the lives of
a group of New England famers
and their families,’ said Al
Green, discussing the production
one day not long after its com-
pletion, “is one of the simplest
stories I have ever made, and
one of the most difficult. In fact,
most if not all of its difficulties,
were the direct result of its sim-
plicity.

“‘As The Earth Turns,’ is a
narrative of ordinary people
leading ordimary lives and the
entirely ordinary things that
happen to them. There are no
sensational highlights in the
story. Battles, murders, market
crashes, elopements, liaisons,
wealth, extravagance, luxury—
all the usual ingredients of the
drama of human beings in these
days are completely missing from
this quiet, serene tale of four
seasons in the lives of a hand-
ful of Yankee tillers of the soil.

“Only ninety miles from Bos-
ton, in mileage, Mark Shaw and
his well-ordered acres are thou-
sands of miles in feeling and
generations distant from the big
cities of the country to their
outlook upon life.

“They have been the same for
generations. Doubtless their at-
titude toward the rest of the
world was the same when Maine
and Massachusetts were British
colonies, long before the “em-
battled farmers” of the Revolu-
tion “fired the shot heard ’round
the world.” The boom era of the
nineteen-twenties meant little or
nothing to them, and the depres-
sion that followed it has meant
just as little. If they failed to be
dazzled by the country’s artificial
prosperity then, they haven’t
been stricken by the very real
calamities that followed the
erash of 1929.

“They look upon a farm as a
place to make a comfortable and
happy life for themselves and
their families, not as an open-
air factory in which to raise
goods as a business for the mar-
kets of the world. And as suc-
cessful farmers, they consider
themselves a little more fortu-
nate and a little better than the
rest of the world, which wears
itself out in feverish and often
fruitless strife and competition
in commerce and industry, in
stock markets and factories.

“These Maine farmers of Mrs.
Carroll’s novel are the same kind
of people of whom Thomas Gray,
the English poet, wrote in his
‘Elegy in a Country Churchyard’:

‘““*Rar from the madding
crowd’s ignoble strife
Their sober wishes never
learned to stray;
Along the cool, sequestered
vale of life
They kept the noiseless tenor
of their way.’
“To eatch the significance and
the quiet, simple beauty of such

$

You'll Want More Of Muir

See New Maude Adams
In Blonde Jean Muir

Hollywood prophets believe they
have discovered another Maude
Adams in Jean Muir, the blonde
actress who plays the role of a
farmer’s daughter in ‘‘As the
Jarth Turns,’’ the Warner Bros.
pieture which comes to the .......... :
theatre on It is not
so much that she looks like Miss
Adams but a certain air of wist-
fulness and disarming sincerity so
characteristic of the older star.
There is something about Miss
Muir, the prophets say, of gentle-
ness and a gift for light-fingered
fantasy that has not been dupli-
cated in the theatre since Miss
Adams retired.

Lovely Jean Muir. who is slated to rise to the heights of stardom
because of her magnificent work in Warner’s “As The Earth
Turns,” which comes to the Strand on Wednesday.

Mat No, 1—20c

Machine Makes Real Snow
For *‘As The Earth Turns’”’

Warner Bros. Perfect Method To Manufacture
Snow For Close-Ups In Picture Work

FTER ten years of experimentation, a snow machine
which manufacturers real snow for motion picture se-
quences, has been perfected by Warner Brothers.

It is being used for the first time in the making of the
picture ‘‘As The Karth Turns,’’ an adaptation of Gladys Hasty
Carroll’s best selling novel of that name, a story told in part
against the background of a Maine winter.

The snow machine, an invention of Louis Geib, head
of the technical departments of the Warner Bros. studios, is,

in effect, a gigantic ice shaver
which scrapes an ice block into
fine crystals and automatically
throws these into the teeth of a
wind machine.

It is obviously impossible to
use real snow altogether in a
winter set, A hundred such ma-
chines could not keep one stage
snowbound under the great heat
generated by the lights used on
a motion picture set. Bleached
cornflakes, salt and powdered
gypsum will still serve perfectly,
so far as photographic qualities
are concerned, for snow banks and
winter roof coverings.

The great weakness of the
cornflakes, salt and gypsum snow
is that it does not melt. This
snow blown against a player’s
face, will not turn to water as
real snow does. People entering
a warm room from a supposedly
cold exterior have to shake the
snow from their clothes because
otherwise it remains in sight
long after any real frosty coating
would have vanished.

This is where Geib’s machine
comes into the picture to add
realism to the snow scenes. The
snow blown against the faces of
players in “As the Earth Turns,”
the picture which comes to the
PT sien saasars Theatre on :
is real snow, while the imitation
composition snow serves as @
background for the honest arti-
cle. So too, the real snow is
blown onto their clothing just
before they enter a warm room
from a cold exterior scene and
there it melts rapidly and in
realistic fashion.

eaonnh = para nica ®

lives in situations that reflect
them,” went on Green, “and mir-
ror them in a picture is one of
the most difficult tasks a director
can undertake, because it is so
clusive.

“We all have the heritage of
the earth in our blood,” the di-
rector continued, “and books and
pictures such as ‘As The Earth
Turns’ are capable of awakening
memories and desires in us, even
the most completely city-bred
among us, that we thought we
had forgotten. They make us
homesick for simple values, sim-
ple standards, simple pleasures
and the simple joys of such a
life, for which none of us have

ever found any really lasting
substitute.
“T believe audiences every-

where in the United States will
welcome a picture like this for
that xeason. We can’t uproot
ourselves from the lives we have
been leading for years, and go
back and start over again. But
in the theatre, watching a pic-
ture like ‘As The Earth Turns,’
we can get a measure of the joy,
the satisfaction, the stimulating
exhilaration that going back to
such a life would give us. If
‘As The Earth Turns’ is able to
do that for those who watch the
simple panorama or its four sea-
sons unfold, I shalt consider it
the most worth while production
I have made since I began to
direct motion pictures.”

The picture carries an unusual
cast, each selected for his pecu-
liar fitness for the part. It in-
eludes Jean Muir, Donald Woods,
Russell Hardie, Emily Lowry,
Arthur Hohl, Dorothy Peterson
and others. The sereen play is
by Ernest Pascal.

‘“As The Earth Turns’? An
Amazingly Different Film

Classic Beauty Of Its Settings Lends Magic
Touch To This Epic of American Life

F you’ve never believed that simplicity in some particular
form is the most difficult thing in the world to attain—
you will—after you see ‘‘As The Earth Turns,’’ Warner
Bros.’ homely-hfe drama of rural New England now showing
Rt thee ee _Theatre.

The simplicity of a Maine farm section—its wood and
stone fences, provincial dwellings, cornfields, school houses,

beautiful summers and snow-bound winters

becomes lavish

and a gigantic undertaking for the film producer.
Robert Haas, Warner Bros. art director, and his assist-

ants turned the trick.

“Of eourse we couldn’t trans-
plant bleak New England to our
sunny California,” Haas deelared,
“so we created a habitat, perfect
in every detail, on the studio
lot.”

After deliberate preparation
entailing the construction of clay
models of the sets, and astute
drawings holding the essence of
the desired effect, hundreds of
skilled workmen began their
labors. For weeks it went on—
building, moulding, painting and
shaping—until the beautiful set-
ting greeted the players on the
first “shooting” day.

Even those long acquainted
with the northern state’s indivi-
dual style were amazed at the
authenticity of the setting, the
almost spiritual atmosphere it
created, and the distinct advan-
tage it gave to the players who
were eager to “feel at home.”

Production began, with Jean

Muir, Donald Woods, Russell
Hardie, Emily Lowry, Arthur
Hohl and Dorothy Peterson in
the featured roles. Snowdrifts
were made real snowdrifts by the
production and art staffs. The
beauty, almost breath-taking, of
a setting seldom seen in motion
pietures—since D. W. Griffith’s
“Way Down East.”

Sylvan lakes with overhang-
ing trees carry you away in an-
other rapture. The stolid sim-
plicity of the farm houses, built
and lived in for life, by those
frugal Maine farmers. All this
adds definite background to the

dramatic action of “As The
Earth Turns.”
Director Alfred E. Green be-

lieves in the perfect locale. And
further believes that studio mas-
ter craftsmen can “outdo the
natives.” Not to surpass them in
authenticity, but to accentuate

Basically the machine is so
simple it seems remarkable that
it has not been developed long
ago.

It consists, in simple language,
of a three bladed rotating plane,
not unlike the business parts of
a giant lawnmower. This re-
volves at tremendous’ speed
against -a four hundred pound
cake of iee—at least the ice
weighs four hundred pounds
when the snow making process

‘starts.

The shredded ice is hurled by
the force of the revolving scraper
into the path of a stiff breeze
from a wind machine, capable of
driving the “snow” across a
seventy-foot set. Hoisted into
the stage rafters the snow ma-
chine can also be used without
the wind machine to manufacture
a gentle snow fall, which, true
to type, melts upon touching the
ground.

Jean Muir and Donald Woods,
the youthful leads in this screen
dramatization of Gtadys Hasty
C&rroll’s saga of Maine farm life,
found to their delight, shortly
after the snow machine was in-
stalled on the sets, that the
manufactured snow could be
packed into excellent snowballs.

Their fun was short lived,
however. They discovered very
quickly that a snowball has no
more chance of lasting in the
heat of a motion picture set than
it has in other equally well ad-
vertised hot places.

Snow is an important adjunct
of the picture as many of the
scenes take place in the icy at-
mosphere of a hard New England
winter. The novel, one of 1933’s
best sellers, paints a colorful pic-
ture of a phase of American life
with all its romantic settings.
While it deals with the joys and
sorrows, the loves and hates of
a few families, it is typical of
New England farm life.

A talented cast plays in sup-
port of Miss Muir and Woods,
including Russell Hardie, Emily
Lowry, Arthur Hohl, Dorothy
Peterson, David Landau, Clara
Blandick, William Janney and
Dorothy Appleby. Alfred E.
Green directed from the screen
play by Ernest Paseal.

the true atmosphere which might
inadvertently escape the casual
visitor.

Very few movie-goers fail to
appreciate beauty—whetlier it be
animate or inanimate, human or
statuesque. Men, women and
children thrill to beauty and
often remember their favorite
players because of particular set-
tings, which pleased them most.

The beauty of “As The Earth
Turns,” a simple, symbolic type
of grandeur, cannot be surpassed,
in the opinion of art directors.

No expense was spared in the
mammoth production, and Gladys
Hasty Carroll, the author of the
story, agrees with Orry-Kelly,
who designed the gowns, that
even his creative efforts have
been surpassed by the men who
draw the pictures, mold the
models and build the sets.

All this classic beauty forms
the background for a simple and
yet dramatic picture of New
England farm life, that becomes
an epic in American romance.

Page Twenty-nine

| Waaaline Srories

Production of *‘As Earth
Turns’’ Delights Author

Gladys Hasty Carroll Watched Work On Her
Best Seller At Warner Bros. Studios

HEN Gladys Hasty Carroll began to distill her life-
long knowledge of New England life and New Eng-
land country folk into the pages of her first novel,
“‘As The Earth Turns,’’ she had no idea that her book would
become a best-seller, that Warner Bros. picture studio would
buy it for the sereen—and least of all, that she would be
watching her own characters come to life, walk and talk be-
fore her eyes under the incandescent lights of a modern

sound stage.

If a soothsayer had predicted to Mrs. Carroll that all

these things would happen to her
as a result of her writing “As
the Earth Turns,’ which comes
to the Theatre on
Reiman deena eie < , the low-voiced,
brown-haired Maine girl would
probably have opened her eyes
in amazement, and then dis-
missed the prophecy as a piece
of stereotyped fortune-telling.

Yet all three of these things
did happen, and in less than a
year after “As the Earth Turns”
made its appearance in the book-
stores. Within a few weeks
after its publication, the book
leaped to the lead of the best-
selling column and remained a
pacemaker for an amazing period.
On the heels of its literary suc-
cess, came its purchase by War-
ner Brothers, whose keen-witted
story scouts grasped the pictorial
possibilities of this quietly differ-
ent narrative: of the lives of a
few Maine farming families.

And finally—taking her cour-
age firmly in. both hands, but
feeling very much like the fly
who walked into -the spider’s
parlor, or like Jack scaling the
beanstalk ‘to the land of . the
Giants for the first time—she de-
cided ‘to go to Hollywood and
find out for herself how many
of the rumors she had heard,
about what happens to an au-
thor’s story in a motion picture
studio, were true.

The production heads of the
studio invited her to be their
guests on the lot as long as she
was in California. Alfred E.
Green, veteran director of scores
of successful pictures, made her
completely at home from the
moment of her first timid en-
trance to the stage where one of
the big snow-covered New Eng-
land farms had been counter-
feited with startling realism.

Mrs. Carroll went right through
the routine of production with
the company. Her mornings and
afternoons she spent on the sets,
she went out to location with
the troupe. She lunched with
the players, talked with Jean
Muir in her dressing-room, and
saw the rushes of the scenes she
had watched being made, in the
projection room every evening,
with Green and the company.

What impressed Mrs. Carroll
most was the respect that every-
one had shown for the details of
her story, and the faithfulness
with which every character in
“As the Earth Turns” had been
cast.

“T can’t express my satisfac-
tion with the accuracy of the
casting of ‘As the Earth Turns,’
she said, after she had begun to
feel somewhat oriented in her
strange environment, “better

Jean Muir Thinks Role In
‘*As Earth Turns’ ° Her Best

Prefers Her Characterization In This Picture
To Any Other In The World

sas |

world.’’

would rather have done it than any picture in the

In her characteristic downright fashion, Jean
Muir had this to say about ‘‘As The Earth Turns,’’ the
Warner Bros. film adapted from Gladys Hasty Carroll’s
best-selling novel of the same title, which comes to the

Theatre on

When first the story was purchased by Warner Bros.,
another actress under contract to the studio was considered

for the leading role. Jean, a
novice where Hollywood was
concerned, and even now but a
few months away from Broad-
way and the stage, had had no
hope of receiving this. acting
“plum” of the season.

She had enthused about the
novel. It was “grand story—and
a marvelous part,” she had said.
As she says now, she would have
“simply whooped with joy” if
she had known there was a
chance of its coming her way.
When it did, she couldn’t believe
heraluick.c. 0"

Jean’s family (her full name
is really Jean Muir Fullarton)
had lived in New England. That
gave this story of family life in
Maine an added allure for the
young actress. And the role of
Jen, heroine of the story, seems
to her to combine all the more
enviable American qualities —
hardiness, tolerance of others’
weaknesses, a pioneer stoicism
under pressure which, she thinks,
still distinguishes true Ameri-
cans, whether they live in Maine
or California. :

“Jen is a girl I can admire
enormously,” says Jean. “And,
heaven knows, it’s.rarely enough

Page Thirty

that happens in assignments
nowadays—either on the stage or
in pictures. But she is marvelous.
What I wanted to do was make
her seem so to everybody else,
to prove that I did understand
her. She could be almost a clas-
sic figure. I’m proud I had the
chance. I hope I’ve done well
by it.”

Gladys Hasty Carroll, Maine
native and author of the book
from which the film was made,
visited Hollywood during the
shooting of the picture. She had
several long talks with Jean on
the set.

She, at least, feels that Jean
has “done well” by her Jen. She
has been enormously enthusiastic
about the performance turned in
by this new newcomer and has
prophesied great things to come
for her.

Others in the cast include
Donald Woods, Russell Hardie,
Emily Lowry, Arthur Hohl, Doro-
thy Peterson, David Landau,
Clara Blandick and William Jan-
ney. Alfred E. Green directed
the picture from the screen play
by Ernest Pascal.

than by saying that I couldn’t
have picked more perfect types
for every person in the story if
T had been consulted on the cast-
ing myself.

“Another thing that has fairly
taken my breath away,” she
went on, “is the extraordinary
ability of the technical force of
a studio like Warners to create
such settings as they have given
my story.

Al Green asked Mrs. Carroll
one day, how she came to write
“As The Earth Turns.”

“Tt was a story I have wanted
to write for years,’ she said
quite simply. “I finally reached
the point where I felt I was
ready to put it into words, and
I wrote it; that is really all I can
say. I tried to reproduce the
lives of the Maine farmers with
whom I had lived from childhood,
as they really were, their habits
of thought, their points of view
—everything that makes the
‘way-down-easterner’ the interest-
ing and significant person that he
is.”

“As The Earth Turns” is an
epic of American life and has
been given a strong screen dra-
matization by Ernest Pascal,
himself an author of note. In
the cast, besides Jean Muir, are
Donald Woods, Russell Hardie,
Emily Lowry, Arthur Hohl, Doro-
thy Peterson, David Landau,
and William Janney.

Lovers At a Lakeside

5 caaaadgatnadintanstatcadetctatadenmtnnatanatemtmanceasate |

When the cares of day are over, youth finds time for romance.
William Janney and Dorothy Appleby in a scene from Warner’s

“As The Earth Turns.”

Others in the cast of this picture of New

England include Jean Muir, Donald Woods, and Emily Lowry.
Mat No. 44—20¢

Jean Muir Is Adjudged To
Have Perfect Camera Face

Photographers Say Features of Star In “As The
Earth Turns’’ Best Ever
O look in the mirror. Turn on the bright light. Ex-

amine your face. Examine it impersonally for once,
without mental reservations.

Is one eye higher in your head than the other?

Not

many people have eyes which exactly match.

Jean Muir has two eyes which are exactly alike.

Look at your nose. Doesn’t it swerve, ever so slightly,
to the right or to the left? Haven’t you more face on one

side of it than on the other?

Jean Muir’s nose divides her face exactly in the middle.

Look at your mouth. Does it
have a Barthelmess twist on one
end? Is the curve of the lower
lip even all the way across?

Chances are it isn’t. But Jean
Muir’s is!

Look at your chin. Is the mid-
dle of your chin directly. below
the end of your nose and right
in line with the middle of your
mouth? ~ Probably not. Most
chins waggle a bit to one side
or another.

Jean Muir’s chin is perfectly
matched with both nose and
mouth. © :

Look at your cheeks. Isn’t

one cheek bone higher than the
other? Certainly. It’s like that
with almost everybody—almost
everybody except Jean Muir—
who has a perfect “camera face.”

Now turn half way around.
Look at your profile. Uneven,
isn’t it? Not much continuity
of line. Now turn quickly and
look at the other side. Like two
different persons, isn’t it? Be
honest with yourself. Be honest
with both halves. Even John
Barrymore says one side of his
face looks like a sweet potato!

On a Wintry Afternoon

David Landau is taking the kids for a sleigh ride in this scene
from “As The Earth Turns,” Warner Bros. filmization of the year’s
best-selling novel by Gladys Hasty Carroll.

Mat. No. 483—20c

But with Jean Muir it’s differ-
ent. She’s as alike on two sides
as it’s humanly possible to be.

Now turn your back to the
mirror and take a hand mirror
so you can see the back of your
head. Bumpy, isn’t it. And look
at your ears. One sticks out
further than the other. It’s two
to one that is true. And one
ear hangs lower on the head than
the other. Not much. By fixing
your hair, ever so. slightly, you
can hide the fact altogether.

Jean Muir’s ears are absolutely
on the level.

“Not,” explains Sid Hickox,
ace cameraman on the Warner
Bros. studio lot where Jean Muir
works, “that this means that
Miss Muir is either the greatest
beauty in the world or the best
actress. It merely means that
she has a perfect camera face.

“She has no bad angles. Al-
most everybody else, working in

j ”
. pictures, has.

Jean herself, didn’t know about
her face until she heard about
her exceptional regularity from
the cameramen who worked with
her in “As The Earth Turns,”

the Warner Bros. picture which
comes to the ................. . Theatre,
ONS eens oe eemiee

“T’ve always thought of it as
just another face,” she says. “I
never thought that the face made
much difference with an actress,
so long as it wasn’t positively
ugly. There are other things so
much more important.”

But nothing is more important
to a cameraman and nothing is
more important to a picture than
the camera. And Jean is prac-
tically camera proof. No lights
to fix, to take out shadows, to
reduce bumps, to _ straighten
crooked noses and twisted smiles.

“You can just stand Jean Muir
up in front of the camera and
shoot,” says Hickox. “If every-
body was like her half the cam-
eramen in Hollywood would be
out of work. Knowing what to
do with light and shadow—to
make perfection out of imperfect
faces—that’s the cameraman’s
biggest job. If everybody was
like Jean Muir anybody could
photograph a picture.”

In her current picture “As
The Earth Turns,’ based on
Gladys Hasty Carroll’s best-sell-
ing novel, Miss Muir plays the
role of an _ efficient farmer’s
daughter who loves the soil and
has a broad view of life.

Others in the cast include
Donald Woods, Russell Hardie,
Emily Lowry, Arthur Hohl and
Dorothy Peterson. Alfred E.
Green directed the picture.

DESCRIPTION. Title is light yellow on brown background.
liant colors and “Jean Muir” is sky blue. Credit is light brown.

‘

each

OY cereal gig eae
eto 20 7. one e.each
each

LOBBY DISPLAYS

4. Photos ......15e a set
(8 in set—colored)

Into 25 $2.00 eack p 4
Up to 25 ; . $2.00 each 2x Photos

: z thy dee .
Over 25 AS ne / each ‘ (2 in set—

CA v.15e each

is one of a select few jn the

history of Hollywood”

—Film Daily

: Warners has made an outsta 2
Picture of Gladys Hasty Ca
best seller, ‘As the ;
{1s a triumph fo
from the director ne
the least bit player.

that rare quali i

hat ity of pict
which combines fines
the universal hear

nding
rroll’s
Earth Turns.’
all concerned
Supervisor to
And it. has
ure making
rtistry with

ag Thursday, Feb. 15, 1934

MOTION PICTURE HERALD

lives of those

» of the
The real story © living irom rugge

F- € appeal’ which j

wrest a frugal : ; is Ox office ‘ Ic. 1s

Maine soil, pe ae ee ey make a bitih-oE: aibhcy Z should

5 id in simple, sin Z fact that ; h » despite the

picture. To yantic values are en- 1 has no draw nam

ae Se ee "hae serves to payee Greatest contribution to = i

hance’ y heavier funda- € pic-

t when the heav

f ture's calibre j
and recreate interes re Is probably A]

ive. Deal- inspired directi Green’s
. tion.

‘ me Oppressiv! 3 3 S

|] ‘mentals threaten. © pond actual conditions and @ @ e IT SEEMS almost unbelievable... .. but we saw dom if ever seen children, fren foe
a with real persons A. care- Serer A years old n, from four
a al its. story in a manner that reflects : it with our own eyes...... Hollywood has turned out a pix that cha to 14, handled with such
Tat are aration and definite authenticity 1 eae starts out portraying a group of plain home folks... .. follows oh rm and naturalness. Older
| i eization, the show is full of heart oa their daily lives through all the joys and sorrows that accrue Players are also piloted for strikin
| while solemnity marks the telling, ae i to millions of families throughout the nation........ presents 5 S 8
E able, non-theatric realism ed eopalen every incident simply, realistically, RATIONALLY sat ae sans Blicity soe Sincerity, effective Sine
“1 color that should be appealing hfully mirrors hokum, bunk and blah...-... and finishes as it started.:.... y graced with laughter key-

i trut
nces, and because it SO | id
Sis day farm life, with all its hopes ari
aiann desires, disappointments and ae salt
should prove unusually attractive 1 the s

communities. 2 a

S humanness PD
An atmosphere of s a
the entertainment elements 0 As the E

simply, rationally....... fn em Ps
Own in’ Ernest Pa
eration: which keeps the stor
ae to Pan human relationships.
Abe Y, Tarm activities of the New
land scene were por one i
except to point up rae else

coun

—a design laid
scal’s excellent

+

%

e@ e@ e AT LAST producers are beginning to tap the prac-
tically virgin field of Simple Human Drama...... as, epitomized
in the lives of our people north, east, south and west.....°

it j i Ne character clas
tiie eset. aa a ‘all every section of this country is loaded down with Great Stories F Jean Muir gives 4 topping :
is plenty of contrast is ‘which it is based em- Power ee: in the everyday lives of groups of people......and what the ees rounded and a a? o
classes. ‘The book Am ii large cities, and as drama!,....of the coal fields .... the lumber country. ..... acd Simple, maternal gitl who re.
joyed a remarkable really preserves the punch the wheat farms...... the cotton plantations........ the fishing Won gives her heart to Donald
the picture ke readers should help village ... -but Warners have turned out the first perfect ex- bie ki the young Pole, who also
and, emotional mouth ‘advertising. ample of this type of Localized Drama......“As the Earth Notewortiy Ge
‘i ” é sys . eS < es
e aihcitiee farm stories have been successful Turns! ais. .. depicting life on New England farms as it has Janney, ne ee too, are William

never been portrayed on the screen before

your theatre, proper handling of the

pee nek cture should insure

sets contained in this pi =
zi making the grade. While ge a a K 2
outstanding names, ne e ey oS
ersonalities, y :

sae Donald Woods who are fine in their

lege,

x

* *

e e eo IT IS so refreshing to sit for a solid hour.

and watch a screen that reflects images of men, women and Arthur Hohl as

Muir and i tanding in hers, hild being Just Themsel ith all thei tti er, and David careless farms
parts as Dorothy Applet # tout different new Se atnetan. n. awppbhers, .selt vactiion 2. (wdthnab anees pendable landsman, Sarah Padan

it possible to : Tate I Dees , self- co. WIth - an 3 , fen
ae The advance canes? vshouls oie ings, posturings, phony heroics... .. . the biosIess and rugged- eserie® ae ae the’ Polish
with homespun sincerity --MCCARTHY, ness of the Maine farm permeates this picture...... Director son as a dis-

contented wife, Emil

_ Wife, y Lowry-as.a’
happy bride. arc patent ty cin ‘
uve. “Among the ¢ 1 Dotott

Alfred Green has filled it with deft touches and delightful bits

_—————— eS flashes of human frailty and brave tears and heart tone-

hildren D .
ings that make you catch your breath......and a gent who can Gray stands out siiBcatn Borothy
get so close to the human heart and portray it as it Really of juvenile work, torte fa Bikes
|e eae stands forth in our opinion as a Master......and we vid Durang as the young P ve
would like to tell you a lot about Jean Muir and Donald Woods son. Other kids are all pia
nasa two newcomers who are Immense......they should be fine, ably
starred in a series of these Localized Dramas of American fam- Photograph

y is excellent, 4
a New England Babi
: se interiors as provided by Rob
rl Haas help greatly. Leo F b:
stein’s music fits ae

> handsom
technical work is excellent. ely, and

ily life as it is to be found.......in every section of the na-

Warners have again
. s var = _ — \ | demonstrated their courageous-
ee : ; v& & oo / ness in producing ‘As The Earth Turns,
: ) _ 2 a motion picture which is decidedly differ-
ent. Different than anything you have ever
seen. It has a love story as sweet as the
| { blossoms on the apple tree under which the
ae - oe ’ _ lovers pledge their vows. It has power and
Radiat erates ~ | drama like Nature itself, with the Four Seasons
unrolling and bringing new mysteries of life,
love, and disappointments. Jean Muir re-
veals not only her fresh beauty but her
poignant acting ability in this exhibit,
and Donald Woods is splendid,
a potential Frederic.

' PRINTED’ IN U.S. A.

Advertising Section

Ac The ane
$0) TURN THIS MAN AND THIS WOMAN ONE TO THE OTHER!

es
aS

The golden story of the
coming together of two
creatures of the earth! Fight-
ing through storm and stress,
pain and adversity, heart-
ache and desperation... .
until their love is as sure as
the seasons .... as tender as
Spring’s awakening .. . . yet
as fierce and consuming as
the Winter gale!

Gladys Hasty Carroll's great
American novel comes in

triumph to the screen!

EAN MU

DONALD WOODS

435 Lines Mat No. 9—30c

2A”. FLOODING THE EARTH
UNSWEPT BEAUTY!

y Carroll’s

Warner Bros.
Triumph with

A-Warner Bros.’ Picture with

JEAN MUIR “4

DONALD WOODS

70 Lines Mat No.17—20c 70 Lines Mat No.16—20c

Advertising Section

WHEN UNKISSED
LIPS SURRENDER

You'll Surrender Your Heart to the
Most Glorious Love Story Ever Told!

196 Lines Mat No. 32—20c

The white flame of
her beauty glorifying
in’ radiant drama
he most precious
jewel of the earth—a
‘woman's goodness!

ONLY ONCE
As the Earth Turns

DOES THE
SUN

<

ane

]
ve,

ONLY ONCE
As the Earth Turns

DOES THE
MOON RISE

ONLY ONCE

in your lifetime

will you feel the
thrill of a love story
so throbbing with
the richness of life

EARTH TURNS’

A Warner Bros. Triumph with

JEAN MUIR
DONALD WOODS

85 Lines Mat No. 19—10c

2A

Advertising Section

A new star—fresh,
vibrant, untouched
by life—shines re-
splendent in the
golden story of the
coming together of
two creatures of the
earth!

A picture absolutely
without bunk—
fashioned from the
very pattern of life
—filmed faithfully
and triumphantly
from Gladys Hasty
Carroll’s great
American novel —

330 Lines

Something Beautiful
Is Coming Into Your

Life Today! ... .

A dream walks as
glorious Jen steps
from the pages of
Gladys Hasty Car-
roll’s golden story
into your arms —
into your heart—in-
to your very life!

A Warner Bros.’ Triumph with

JEAN MUIR

DONALD WOODS

RUSSELL HARDIE + EMILY LOWRY’
DOROTHY PETERSON + ARTHUR HOHL ff am oe a

180 Lines Mat No. 10—20c

Mat No. 30—30c

A GLORIOUS STORY OF
WOMEN AND LOVE... TOLD
WITHOUT

BUNK!

Their trials and
triumphs—their
heart-aches” and
' desperations—their
loves and long-
ings in a picture
fashioned from the
very pattern of life!

A: Warner Bros: Triumph with

NILY LOWRY © DOROTHY PETERSON |

168 Lines Mat No. 31—20c

3A

4A

Advertising Section

ALL THE EARTH
TURNS TO THE
SHINING LIGHT

OF A NEW STAR!

es
S 5
is oO

A

AZA=”—
aan

ZAZA
EEE
AEE

51 Lines Mat No. 24—10c

i gmt

Warner sie
Triumph with

a <a MUIR

[= J DONALD WOODS

21. Lines Mat° No. 23—10c

Zhe SUBLIME
HEART STORY
OF A WOMAN

OF THE EARTH!
From The Story by :
GLADYS HASTY CARROLL

with

JEAN MUIR as “‘JEN’’.

OF DONALD WOODS as “STAN”
DOT APPLEBY DOROTHY PETERSON

SHORTS A Warner Bros. Picture —
THEATRE

450 Lines Mat No. 13—30c

50 Lines Mat No. 27—10c

CHILDREN OF
THE EARTH.

Their Story—from
the eager tremb-

ling of first ro
mance—to love
rich harvest!

79. Lines Mat. No. 28—10c

A LOVE STORY
WITHOUT BUNK!

' Aglorious new kind
of star steps out
of your dreams
into your arms—
into your heart—in-
to your very life!

AS THE
EARTH TURNS

A Warner Bros. Triumph with

DONALD WOODS

67 Lines Mat No. 25—10c

Advertising Section —

Rs

From The Story by
GLADYS HASTY CARROLL.

wit

JEAN MUIR as "JEN"
LIST DONALD WOODS as"STAN'"

Oo - DOT APPLEBY DOROTHY PETERSON

SHO RTS A Warner Bros. Picture

THEATRE

525 Lines Mat No. 14—30c

5A

6A

At Last --A LOVE STORY
TOLD WITHOUT BUNK!

The four great stages of every
woman’ slife dramatizedin the.
glorious story of four women...

One in her Spring. - .
WHEN LOVE IS BORN!

One in her Summer . . rf

WHEN LOVE IS FULFILLED!

One in her Autumn . .

WHEN LOVE. IS FADING!

One in her Winter.
WHEN LOVE IS A MEMORY!

.DRAMA FASHIONED FROM
THE VERY PATTERN OF LIFE!

A Warner Bros. triumph base
on the great American novel &

381 Lines Mat No. 33—30c

TITLE LETTERING

tH
RIS

AS THE
EPEEM
TURNS

31 Lines Mat No. 36—20c 21 Lines Mat No. 35—10c

GLADYS HASTY
CARROLL’S GREAT
AMERICAN NOVEL
COMES TO THE
SCREEN! ....-
A picture for those

who believe there is
DRAMA in life-BEAUTY
in love—STRENGTH in
man—PURITY in woman!

52 Lines Mat No. 20—10c

WOMAN
OF IRON?

A glorious new star sweeps to triumph
in her first great screen role

“AS THE
EARTH TURNS

A Warner Bros. picture from the
great romance by

pam GLADYS HASTY CARROLL

THEATR

79 Lines Mat No. 22—10c

Advertising Section

THE JOY OF SPRINGTIME .
_THE MIRACLE OF YOUNG LOVE!

Here’s drama beating with

the very pulse of life...

The story of Jen—daugh-

ter of the earth — who

faced life with a deep

content in everything —

until at last she stood

helpless before the surge

sweeps to

of love in her own soul
— before the deluge of | : world acclaim
in her first great
screen role—

desire and dreams all

women are heir to!

From the great:
“American novet

51 Lines

333 Lines Mat No. 29—30c

A Warner Bros. Triumph with

conta, fA SPATE EE JEAN MUIR
GLADYS HASTY GARROLL = - DONALD WOODS

200 Lines Mat No. 18—40c

TA

Ad VEITISINE Section

ES
“SHE STANDS AS A TO
AND WOMANLY UNDERSTANDING!”.. .

Declares Famous Motion Picture Daily as All the Earth
Turns to the Adulation of a Glorious New Star!

A Warner Bros. Triumph, with

Saun\

Filmed from the great American novel by GLADYS HASTY CARROLL

65 Lines Mat No. 34—20c

CATCHLINES

As Tender as Spring’s Awakening . . .
When Unkissed Lips Su

rrender—

¥

Jean Muir Sweeps to World Acclaim in Her First Great Screen
Role.

* * *
Something Beautiful is Coming Into Your Life Today!

* * *

Yow ll Thrill to the Symphony of Human Hearts to the Rhythm
of the Seasons.

ne * m
* * *

The Sublime Heart Story of a Woman of the Earth!

* *

Yow’ll Love Her as if She Were Your Own Sister .. .

sk sk a
* *

The Torch of Triumphant Womanhood Lights the Earth Again!

* * *
Gladys Hasty Carroll’s Great American Novel Comes to the
Screen!

* Se *
* * *

Woman of Ice or Woman of Tron?

TILL YOU'VE SEEN

A Warner Bros. Triumph with

Based on the great American novel by GLADYS HASTY CARROLL

63 Lines Mat No. 15—20c

LIKE A BEAC

The Torch of Triumphari
Lights the Earth Again!

A Warner Bros.” Triumph with

Sou \ WON
DONALD WOODS

From the great American novel by

GLADYS HASTY CARROLL

The most sublime love story written in generations

60 Lines Mat Now21-—20¢

MAKE THESE SIGNATURES YOUR CAMPAIGN TRADE-MARK

Mat No. 4—20c

Sou \Wluwin

Mat No: 5——20c

gon Wun

Mat No. 6—10c

Mat’ No. 7——30c

Mat No. 8—30c

SNe
Soar et ee

:

ey Bt
wa
Ee tee ae

isis s ets Tt)

all

$

‘ FAIRCHILD AERIAL SURVEYS, INC. @FAIRCHILD AERIAL SURVEYS, INC,

DANBURY-IN DALLAS

(towns like your Main

Street and mine)

has made good as the

FIRST BUNKLESS PICTURE!

y “As the Barth furns

Is Called ‘Motion Picture

W: ithout

Gags Eliminated for Sorcen
_ Edition of Gladys Carroll’s
N ovel of Maine Rural Mores

Representation Exp
Dallas for World Premiere

BY SIDNEY ©. DAVIDSON. :
Spec. proton oe et Worace Brothers,
WABRETEEOD

BOCUM: <A
hox office,

A distant individual in checked vest and big cigar stands ia feont of 2
eiteus side show and give wou @ “opicl” Ut is mostly les: vou kanw if, bot
you love 1. The barker knows you like things like sex and sensation so
sixly intimates things conmerning Fatinie, who discloses sany tbrills fan 1
You pay solu money. go in and ere foaled, This is hokum” That is one of |

Hokum”

_
laine Selection of :

oltune wish hee on

the seeds upon which a certain type of motion picture has” prospered oo
For the first time « deliberate attempt has keén made to stay away from those :

particular movie values which Hollywood ee into pichires as a ee of)

ood business.

The bk “Ae the Earth Turns”
the ivpe of story oroducers bay fe
pinturee and then proveed to change,
i ig a beantiful story end probably
the moat suscesstul book of the year.
Hollywood looked,at it and sald ik
esnid not be made inte a picture. be-.
CAR It WAS {on Rood.

Meny sunk books pass through the
rill of the studin siory depurtment.
Sa many changes are Made in the
average book that by the time Holly-
wood is darough with it the author
anes not Recognize his or ber brain-

child. This is not Hollywond’s fault)

entirely. The legend “has grown that
the public requires a certain type of |;
thrili in ell pietsres. Getting this
thei! into pintures is what ix rom-<
monly known ax “hokum’ and while
Hollywood mills grind put hoktim: by
the yard mie cHiUCs StliVe toeeiinet
thie demand by mercilggele

=
con femily ever written and it is one,
pf the best sellers of the year. Aa

the Earth Turns” is one of those books |.
that Hollywnesl changes for xcread |.
purpesrs. Warner Brothers have pot
changed i We face nok put ar
*hokum’ inte H. Thus we come tol
the test that peerle have Keen asking:
for since the inception af mulinn pins
ture buniness. The question ix)
whether or not the public will spend j
their money tn see 4 good pictare

aoune fantare . aS yet “mknown: ‘
to the rest-of the Nation and the rent
of the motion picture industry, on):
March 2 Dallas finds itself in the post |
Mie Solonion whe passes jude-
manvics. WarasreBrolti- |

With Jean Muir, Donald Woods, Russell
Hardie, Emily Lowry, Arthur Hohl,
Dorothy Peterson, David Landau, Clara
Blandick, 14 others. From the best-seller by
Gladys Hasty Carrol. Directed by Alfred
E. Green. Vitagraph, Inc., Distributors.

au AS THEE €

BROKE ALL-TIME

iy DALLAS WILL
D ECI DE.

— Theatre Geers want

Film Stories... True to Life
+. without Hokum - at the

ot GLADYS HASTY CARROLL'S

sensatlonal story of passion witout bunk p

_... Bringing Undying Fame to
the Sereon's Sincerest Lovers

HOUSE

RECORD

F 0

D IT IN DALLAS

PSU OL aed yA ls | Ba ee

WORLD PREMIERE!

MELBA

BEGINNING * Supplement to

MAR. 2 NY THE DALLAS DISPATCH

passion...
without Bunk!

230 p.m. Thursday, a possible
in. Texas,. Oklahoms 4

R NIGHT BUSINESS AT THE MELBA!

GALA WORLD PREMIERE

ribs e curtain at the Palace q TONIGHT at 8:30|
Theatre will rises), and | by Aetangement wth Warner Bros. Pius, be .
Danbury will be the ‘first RESERVED SEATS NOW OM |

: 50D BALCONY SEATS 35<
in all the land to greet 3 oT ae re SAT. wt 2:45 - 7 BM. oP.

_the characters of ates
Hasty Carroll's story .
“As the Earth Turns”
they step from the pages
of the book onto the screen
. A Symphony of New

' England Hearts Beating
an eee | to the Rhythm of the Seasons
WARNER BROS. PRESENTS

parte From The Story by THE WORLD PREMIERE

WED NIGHT GLADYS HASTY CARROLL. ot the Motion Picture Classic of 1934

JEAN MUIR ae **jJEN**

nein —.. DONALD WOODS as “STAN”

oem Seine DOT APPLESY DOROTHY PETERSON

a & Warner Bras, Pictare
ie THURS. FRI. SAT,

‘aii on Prominrs

. but come!
Join the great
crowds who
with: : . are coming trom
SEAN MUIR as JEN’ everywhere

[, DONALDWOODS./STAN' i.
porch eo TO THE SYMPHONY OF

HOT PETERSON : - BEATING
Purnae : TO THE RHYTHM OF THE SEASONS

SATURDAY : WARNER BROS. PRESENT

atter the : ‘The Motion Picture Classic of 1934
Premiere : :
a

a PN
v

ow AS THE E

DOUBLED RECEIPTS OF BIGGEST PREVIOUS OPENING

IT IN DANBURY

cere | eee es | Genet rae) OR See eel riper cdo ea a ea ree

Me
Vy

ARTH TURNS

—QUADRUPLED AVERAGE BUSINESS—AT THE PALACE!

Reel: PON RTD. Bw

-including Screenland’s
highest tribute, the
Honor Page, awarded
by Delight Evans, fa-
mous editor, in the May
issue, out March 20th

—FOR MAKING POSSI-
BLE-BY THE SIMPLE
BEAUTY AND SINCER-
ITY OF YOUR FIRST
STAR PERFORMANCE
—-THE AMAZING
SUCCESS OF THIS

ey Sey Sir) Nt;
Bag, OF 58 ing
fgg 20g Who Pires’
S 2g Om, lo

Sell it that way and duplicate Dallas and Danbury profits!
Get complete outline and material from these campaigns
so you can start building now for national release date,
April 14th. Order today from home-office Adv. Dept. of

WARNER BROS.

Exeellent Medium to CASH in on

JEAN MUIR

“The Greatest Actress of Our Time”

im

“AS THE EARTH TURNS”

me
Pack your Theatre through

the medium of this

photograph give-away
@

You may print your entire week’s
program on back of photo

Prices of Photographs:

EE OM i rest ea Ol SEO
NEO: SUNN re. SNe el BE $9.90 per M
1OM and over ............. 2.00 per M

F. 0. B. New York — without imprint

Order direct from

GORDON - GREENE PRINTING CORP.
52 East 19th Street
New York, N. Y.

Scanned from the United Artists collection at the
Wisconsin Center for Film and Theater Research,
with support from Richard Koszarski.

WISCONSIN CENTER

FOR FILM & THEATER RESEARCH

http://wcftr.commarts.wisc.edu

MEDIA
HISTORY

DIGITAL LIBRARY

www.mediahistoryproject.org