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THE BOOK THAT MADE A
HUNDRED MILLION AMERICANS
LAUGH AT THEMSELVES - -
AND LOVE IT! »
MADE REAL BY THOSE FAMOUS SCREAM-MATES
ALINE MacMAHON - GUY KIBBEE
A | gael ae fags ee Nise te i a aa ee apres | A a
Country of origin U.S.A. (c)1934 Vitagraph, Inc. All rights reserved. Copyrightis waived tomagazines and newspapers
emember
—_) YARTETY
George F. Babbitt, Sinclair Lewis’
immortal cross-cut American, steps
onto the screen in the person of
Guy Kibbee for broadside enter-
tainment in a smartly made pic-
ture which should spell hit-at any
box office. One-time best seller
still has strong appeal to help the
marquee problem, if properly ex-
ploited.
‘Babbitt’ is an excellent, intelli-
gent and well proportioned trans-
lation of the book, knowingly and
sympathetically directed by Wil-
liam Keighley for all its comedy
and character implications; splen-
didly handled by the players, and
for Kibbee a personal triumph.
Highly commendable too, is
Mary McCall’s shrewd screen play,
the adaptation by Tom Reed and
Niven Busch and added dialog by
Ben Markson, their combined ef-
forts providing a rich, warm, hu-
man and not too heroic or too sa-
tiric a picture of that fabulous Ze-
nith which is any American city
from 10,000 up. Wisely, the play
has not been restricted by any dat-
ing or zoning. Costume, speech,
behavior of the characters are
completely modern.
Scarcely behind Kibbee in faith-
ful portrayal of her role is Aline
MacMahon as Mrs. Babbitt. In
less able hands this wifely role
might easily have been caricatured
and patronized. It rings true in
every detail.
Claire Dodd isieffective as the
Judique woman, Max-
ine Doyle and Glen Boles handle
their assignments as the Babbitt
youngsters very well, the boy’s
scene with the father being excep-
tionally fine.
Humorous highlight is the ludi-
crous gag where Babbitt is initiat-
ed as the ring-master of the lodge
of Zebras.. Climatic punch comes
when Mrs. Babbitt goes to bat for
her terrified and contrite husband
and by her shrewd courage con-
verts his knavish intentions into
an heroic gesture which makes
him again a big man of his com-
munity. The scene is a pip.
Piece is beautifully photograph-
ed, moves swiftly, and will be rel-
ished by any audience.
HERE'S WHY IT "SHOULD SPELL
HIT AT ANY BOX-OFFICE”....
MOTION °PACTURE HERALD
Babbitt
(Warner )
Comedy
While the picture “Babbitt” smartly elimi-
nates practically all the barbed satire which
chararterized the book from which it is adapted,
it retains and embellishes all the humor and
comedy. The quality of homespun fun, even as
it is applied to the dramatic tinged situations,
is the element motivating all action and dia-
logue. It carefully avoids ridiculing and thus
should bring no objection from those large
bodies of men who take their civic and fra-
ternal activities seriously.
In the story, Babbitt is a staid small town
business man; successful, big hearted, proud of
his town, family and his lodge, the Zebras.
Ambitious, however, to mingle with the big
shots, he is first, after a gentle ribbing by his
lodge brothers, elected Grand Ringmaster. Quite
a popular character, he’s just the type that con-
niving politicians and bankers like to use as a
front. Invited in on a land purchase deal prom-
ising big profits, his wife Myra being absent on
an errand of neighborly mercy, Babbitt, suc-
cumbing to the common failing, would like to
do a little philandering. Talking too much to
the blackmailing widow, Tanis, he finds himself
in a spot. The woman talks herself and Bab-
bitt’s air castles come tumbling down.
But his downfall is only the. opportunity for
Myra to be a heroine. A woman, she’s wise
to all the wiles and arts of femininity and with
the help of son Ted, she frustrates the land-
grabbing schemes of the real estate sharks, and
in presenting Babbitt before the investigating
attorney, makes his situation look as though he
had been acting with high-minded and unselfish
civic consciousness to protect his town. Then
follows reinstatement in the minds of his fellow
townsmen and lodge members with Babbitt- a
wiser man, but still pretty important figure in
his own estimation. = ;
The production offers many features that
should add materially to its commercial value.
The Sinclair Lewis book, though now quite a
few years old, is still a showmanship value. In
the leading roles, the picture presents Kuy Kib-
bee and Aline MacMahon, the stars of. “Big
Hearted Herbert,” and while Babbitt is the big
figure, upon whom. attention continually is fo-
cused, there is also a spirit of youth to the
picture.
The picture can be sold as all-around sub-
stantial family entertainment, with much to
amuse both the more mature as well as the
younger elements——McCartuy, Hollywood.
Produced and distributed by First National. Di-
rected by William Keighley. From the novel by Sin-
clair Lewis. Adapted by Tom Reed and Niven Busch.
Screen play by Mary McCall. Photographed by Arthur
Todd. P. C. A. Certificate. No. 349. Running time,
when seen in Hollywood, 75 minutes. Release date,
Dec. 8, 1934.
Geonce: EF. Babbitt. coos oe cane eee Guy Kibbee
Myra “Babbitt, .teee tee te oe eae ists. atete Aline MacMahon
Meronat Babbittusiecr suse aac fete oes seers Maxine Doyle
“Panis -JUudiquemeeee scence eee eee Claire Dodd
Huntce Littlefield: t!. e024 c\.siecs 38h cwieccteeaee Nan Gray
Wires MicGouttee cscs. cess ont caee adnees Dae Mary Treen
ed Ba bbitt! 2. canes tae «eae kei tcnesee’ Glen Boles
Paul’ Retslingrptisaccir ts as canaries Addison Richards
ZAlla “Reisling smceesies cides cece ees ac Minna Gombell
Charli€--McWelvey-2.eiedic oives cn conincees Alan Hale
Vitdee} Thompson ois asec nccnese nies Berton Churchill
Moaptitl: Guricl sore oy k 3 s5 ves nee owas tgt tae Arthur Hoyt
Commissioner Gurnee .........eeceeeeee Walter Walker
LOKe isis ae MAN ere ere ero Osc Arthur Ayelsworth
REACH THE READERS AND
YOU'RE REACHING ALL AMERICA!
Page Three
Mayra BaGbttt. 00 oi) oc sins
George F. Babbitt. ...:...0.......:60.0.
Tanase Judique..........ce.. dhe ces
Verona Babbitt..:.... 228... 22ers
Téd Babbitt......4:.:. ges yer
Paul Reisling. .........- Bee ssn or espess
Charlie. McKelvey. 2228. 4.85.05. 4-03
Judge Thompson. .............0..1000
Commissioner Gurnee...............0664-
When Sinclair Lewis, interna-
tionally famous author and winner
of the Nobel Prize for Literature,
wrote “Babbitt,’ he gave a new
word to the English language, for
“Babbittry” became so much a
part of every day speech that its
mere mention brings a smile of
derision.
When First National Pictures
decided to film this later day
American classic, it was inevitable
that it should select as the two
leading characters, Guy Kibbee
and Aline MacMahon, an inimitable
comedy team whose work in “Big
Hearted Herbert” set them se-
curely among the outstanding
screen stars of the year.
George F. Babbitt (Guy Kibbee)
has been called the “perfect Bab-
bitt” by O. O. McIntyre, famous
columnist. He is a successful small
town realtor, vain, pompous, boast-
ful, but lititkelleatted. He is a
‘pillar in the civic organization of
Zebras, of which he is Grand Ring
Master, an honor of which he is
most proud. At conventions he is
a bit of a sport but at home a
staid character. Consequently when
telegrams signed Maureen, threat-
ening scandal, start to arrive at
his home he is much concerned
until he learns he is the object of
a typical Zebran joke.
Babbitt is called to the home of
a banker, where he meets a city
commissioner (Russell Hicks).
They offer to take him in on a big
deal, in which he is to buy up
property to be held under dummy
names. He almost bursts with van-
ity at his association with the two
big men of his town, even though
Based on novel by
Director
Soreen: play by ....:,.8g0....ccilelfs,
Adaptation by........ Tee. .: ixieng4 0,0.
Additional dialogue by
Gratns 09.65.05... AM: sparen,
Vitaphone Orchestra Conductor
cae Oh cise See Aline MacMahon
Se RE OS RS Guy Kibbee
7 en ee ee a oe Claire Dodd
oo a Maxine Doyle
sugeh cel Ae " cssssvesGlen Boles
Photography by......cji2.-.. nedeciieseer
Film Editor. ......2... Hae ....c 864)
5 Et Ti Bony, Arthur Aylesworth
Harry Tyler
Mary Treen
he suspects the deal has some
shady corners.
Paul Reisling (Minor Watson)
has been nagged to desperation by
his wife, Zilla (Minna Gombel),
-and shoots her. Babbitt sides with
his friend and is pilloried by his
fellow Zebras. Mrs. Babbitt (Aline
MacMahon) takes the wounded wo-
man to the country and much
against her husband’s wishes, stays
to nurse her. During his wife’s
absence, Babbitt falls for a gay
widow, Tanis Judique (Claire
Dodd), and tells the secret of the
real estate deal, bragging that he
will make a fortune selling the
land back to the city for an air-
port. The widow immediately put
the screws on him for $10,000.
Babbitt, who had his money in
his wife’s name, can’t raise the
bribe and Tanis makes good her
threat, revealing the plot. Babbitt
is ruined, and is thinking of suicide
when his wife takes control of
affairs. “She hagher son, Ted (Glen
Boles), buy up the options, and
takes Babbitt to the District At-
torney’s office, where she turns over
the options, telling the official that
Babbitt, fearing some crooked deal,
had purchased the options as a
gift to the city. The papers make
a hero of the realtor, who is rein-
stated in his pet organization, the
Zebras.
Mary McCall, Jr., herself a
noted author, wrote the screen
play, which William Keighley di-
rected, giving to the picture the
subtlety and humor which distin-
guished the original novel. “Bab-
bitt” was a classic in contemporary
literature; the new picture will
reach the same high mark among
films.
Sa i ne Seas Sinclair Lewis
ne ened William Keighley
YS OE Ht See ee Mary McCall, Jr.
t= Tom Reed and Niven Busch
Ves hia tt comin Sata Ben Markson
ta Pea UTE ethene en Arthur Todd
Bo nS onthe ASS hota eD Jack Killifer
Pe eS ence John Hughes
Aina fits eae ite: «denies Mes ee: Orry-Kelly
Be 3 5. < RR ere ine Leo F. Forbstein
-BILLIN
“BABBITT” 100%
Based on novel by 2%
Sinclair Lewis 20%
with
Aline MacMahon — Guy Kibbee 75%
Claire Dodd — Maxine Doyle 50%
Directed by William Keighley 20%
A First National 40%
us. Productions Corporation 5%
oe ie aaa bald Picture 25%
Page Four
Kibbee
Guy Kibbee was born in El
Paso, Texas, on March 6, 1886.
Launched upon a stage career at
an early age, he toured the coun-
try innumerable times with various
stock companies and won attention
as one of America’s most capable
actors.
Guy
His performance in the Broad-
way production, “The Torch Song,”
was so outstanding that Holly-
wood summoned him for important
screen roles, and since his intro-
duction to movie audiences, he has
amassed a large following among
the fans.
His most recent pictures include
“Big Hearted Herbert,” “Dames,”
“The Merry Frinks,” ‘Merry
Wives of Reno,’ “Harold Teen,”
“Wonder Bar,” “Easy to Love,”
“Convention City,’ “The World
Changes,’ ‘Havana Widows,”’’
“Footlight Parade” and “Gold
Diggers of 1933.”
His current picture is “Babbitt,”
which comes to the
Theatre on
The Babbitt Family
Aline MaeMahon
Aline MacMahon is a native of
McKeesport, Pa., where she re-
ceived most of her primary educa-
tion. It was while she was attend-
ing Barnard College in New York
City that she first became inter-
ested in the stage through amateur
theatricals.
At the conclusion of her school
days, she made her professional
debut in Edgar Selwyn’s produc-
tion, “The Mirage.” | Later she
scored highly in George Bernard
Shaw’s “Candida.”
When playing on the stage in
Los Angeles in “Once In a Life-
time,” she was asked to appear
opposite Edward G. Robinson in
“Five Star Final.”
Her success in this picture led
to other screen work, her latest
pictures being “Big Hearted Herb-
ert,’ “The Merry Frinks,” “Side
Streets,” “Heat Lightning,” “The
World Changes,” “Gold Diggers of
1933,” “Heroes For Sale,” “The
Life of Jimmy Dolan,” “Silver
Dollar,’ and her current produc-
tion, “Babbitt,” which ‘comes to
the LE. eeas Theatre on ..:405.0)4
Here they are, Aline MacMahon and Guy Kibbee, who enact the roles
of Mr. and Mrs. Babbitt in First National’s ‘‘Babbitt,” which comes
10. the)... PReatrey On... Rad eee Bene An all-star cast
combines to give you a realistic portrayal of this adaptation of the
Sinclair Lewis novel that was discussed all over the world. Critics
have agreed that the film does justice to the book and predict that
the movie version will win the hearts of the millions of admirers of
this great American classic.
Mat. No. 9-—20c
ALINE MacMAHON — “Big
Hearted Herbert,” “The Merry
Frinks,” “Side Streets,” “Heat
Lightning,’’ ‘*‘The World
Changes,” “Silver Dollar.”
GUY KIBBEE — “Big Hearted
Herbert,” “Dames,” “The Merry
Frinks,’ “Merry Wives of
Reno,” “Harold Teen,” ‘“Won-
der Bar,’ “Easy to Love.”
CLAIRE DODD — “I Sell Any-
thing,’ “The Personality Kid,”
“Smarty,” “Gambling Lady,”
“Journal of a Crime,” “Massa-
cre,” “Ex-Lady.”
MAXINE DOYLE — “6 Day Bike
Rider,” “The Key,” “Student
Tour,” “Service with a Smile,”
“Good Morning, Eve.”
GLEN BOLES—“Flirtation Walk,”
“Rainbow Over Broadway,” “The
Road to Ruin,’ “The Quitter,”
“The Affairs of Cellini.”
MINNA GOMBELL—“Registered
Nurse,” “Wild Boys of the
Road,” “Hoopla,” “The Way to
Love,” “Big Brain,” “What Price
Innocence.”
ALAN HALE—“Fog Over Frisco,”
“The Match King,” “Destination
Unknown,” “Eleventh Command-
ment,’ “What Price Decency.”
BERTON CHURCHILL
—‘Dames,” “Friends of Mr.
Sweeney,” “Hi, Nellie!”’, “Col-
lege Coach,” “Hard to Handle,”
“Frisco Jenny.”
RUSSELL HICKS — “Happiness
Ahead,” “Gentlemen Are Born,”
“The Firebird,’ “The Case of
the Howling Dog,’ “Before
Morning.”
NAN GRAY—“The Firebird.”
ARTHUR AYLESWORTH — “St.
Louis Kid,’ “Gentlemen Are
Born,” “6 Day Bike Rider,”
“The Case of the Howling Dog,”
“Dames.”
HARRY TYLER — “I Sell Any-
thing,” “The Case of the Howl-
ing Dog,” “Housewife,” ‘“Mid-
night Alibi.”
MARY TREEN—‘“‘Happiness
Ahead.” :
WILLIAM KEIGHLEY (director)
— “Big Hearted Herbert,” “Kan-
sas City Princess,” “Dr. Monica,”
“Journal of a Crime.”
Claire Dodd
Claire Dodd was born in Iowa.
The theatre and stage interested
her but mildly, but during a vaca-
tion visit to California she was
seen by a motion picture producer
who induced her to make a screen
test.
This resulted in a contract for
an important role in Eddie Can-
tor’s “Whoopee,” and when Zieg-
feld saw her on the screen, he
wanted her for the Broadway pro-
duction, “Smiles.” Later she re-
turned to the West Coast under a
long term contract with Warner
Bros.
Since her Hollywood debut, she
has scored many hits in the vamp
type of roles. Her most recent
pictures include “I Sell Anything,”
“The Personality Kid,’ “Smarty,”
“Gambling Lady,’ “Journal of a
Crime,” “Massacre,” “The Kennel
Murder Case,” “Ex-Lady” and
“Footlight Parade.” She is now
appearing in “Babbitt,” which
comes tostheme serge aed ences ee
Theatre OMe seen Sees 5
Maxine Doyle
Maxine Doyle was born in San
Francisco and educated in the
schools of that city. At the age of
twelve she started her theatrical
career by singing and dancing in
picture prologues.
Later she went to New York
where she did some musical com-
edy work. She found a real field,
however, as Mistress of Ceremonies
at the Earle Theatre, in Washing-
ton, D. C. Her charming person-
ality finally attracted attention of
film executives and she was offered
a contract in pictures.
She is an Irish American beauty
with blue eyes and dark brown
hair, is five feet two inches tall
and weighs 106 pounds.
Miss Doyle has appeared in “6
Day Bike Rider,” “The Key,”
“Student Tour” and “Service with
a Smile.” Her current production
is “Babbitt,” now showing at the
ate ve ee Theatre.
Glen Boles
Glen Boles was born in Los
Angeles just twenty-one years ago.
After getting out of High School
he began work in stock, playing
in four California cities. Later he
played all up and down the West
Coast, running the gamut of plays
from “Street Scene” to “Cyrano.”
Boles was the love interest in
the vaudeville tour of “Myrt and
Marge” and did three radio serials.
His pictures include “The Affairs
of Cellini,’ “Rainbow Over Broad-
way,” “The Road to Ruin” and
“The Quitter.”
He was recently signed under
contract by Warner Bros. - First
National, and made his bow in
“Flirtation Walk.” He is now
playing in “Babbitt,” at the
Theatre.
OUR Trailers
**They’re the best
on the market?”’ But
don’t take our word
for it—we’re quot-
ing J. J. Medford, of
the Orpheum Thea-
ter, Oxford, N. C.
The Warner trailer
on this picture is an-.
other “best”? — it’s
punchy, teasing, fea-
tures fast action
clips and — it sells!
Book it now, start it
playing now, and
yowll be writing us,
as Don Kelsey of the
Lyrie Theater,
Blacksburg. Va..
did! “The Warner
trailer played the
largest part in sell-
ing the picture?”’
Aline MacMahon, acclaimed as Hollywood’s finest character actress,
plays opposite Guy Kibbee in First National’s “Babbitt,” now at the
Ses RY hs kira Seieatin, NB 2h” Theatre. The Sinclair Lewis novel that made
millions of people laugh at themselves has been faithfully trans-
scribed to the silver screen in this human, lovable film.
Mat No. 5—20c
LPL SDE ALE LEGER RTI TE LTE
‘Babbitt’, Famous
Lewis Best Seller,
Booked For Strand
“Babbitt,” greatest of the Sin-
clair Lewis novels which brought
to that distinguished author the
honor of being the first American
to win the Nobel prize in litera-
ture, is scheduled as the feature
attractionvatethes ee cei. slaseset
Theatres beginning hc wh :
Transferred to the screen with
all its subtle humor, its philosophy,
its dramatic situations and_ its
irony, and given a remarkable cast
headed by Aline MacMahon and
Guy Kibbee, the film version of
“Babbitt” is expected to rival in
popularity the book on which it
is based.
Aline MacMahon and Guy Kib-
bee, who, as a team, made such an
impression in “Big Hearted Herb-
ert,’ are the film’s undisputed
leaders in real comedy characteri-
zations. Each is rated as a real
star and Kibbee has been called
“the perfect Babbitt” by no less
an authority than the famous
columnist O. O. McIntyre.
Kibbee has the title role of Bab-
bitt, a small town realtor whose
success went to his head. Pompous,
boasting, gullible, inclined to run
a little wild at conventions of the
“Zebras,”’ of which he was an
officer, he is taken for a ride by a
blackmailing widow and runs to
his wife, portrayed by Aline Mac-
Mahon, for help. He gets it, as
well as a punctured ego, for Aline
is able to see through his shams
and conceits and loves the big
heart behind the vanity that made
Kibbee fall for the schemes of
dishonest politicians because he
was flattered by their attentions.
Claire Dodd has the role of the
conniving widow, and the romantic
interest is supplied by Glen Boles,
as Babbitt’s son, and Nan Gray,
portraying his fiancee.
Tragedy is represented in the
roles of Minor Watson, as a hus-
band who finally shoots his nag-
ging wife, Minna Gombell. Others
in the unusually large cast are
Maxine Doyle, Russell Hicks,
Alan Hale, Berton Churchill, Harry
Tyler, Arthur Aylesworth and
Mary Treen.
William Keighley directed the
production from the screen play
by Mary. McCall, Jr. The adapta-
tion is by Tom Reed and Niven
Busch with additional dialogue by
Ben Markson, %
Hilarious Scene
In Secret Lodge
Shot In ‘Babbitt’
The Lodge Room scene in “Bab-
bitt,” the First National produc-
tion now showing at the ..................
Theatre, is one of the interesting
novelties of the production, since a
secret session of this kind has
never before been screened.
The initiation ceremony is more
in the nature of a hazing, with Guy
GUY
KIBBEE
Mat No. 2—
10c
Kibbee as the frightened victim.
This part of the picture, like the
rest of the production story is
full of small human incidents. It
begins with the mystery surround-
ing the meeting and the curiosity
of Guy’s wife, played by Aline
MacMahon.
Womanlike, she wants to know
what it is all about and Guy’s
secretiveness only increases her
curiosity.
The meeting, itself, with the
lodge members in regalia, is one
of the funniest scenes in the pic-
ture.
Guy Kibbee as the blindfolded
“patsy” of the proceedings is at
his best in his role of the fright-
ened initiate, with Alan Hale,
Harry Tyler and Berton Churchill
helping with the comedy.
To both the co-stars, Guy Kib-
bee and Aline MacMahon, there is
more opportunity for their respec-
tive brands of comedy than in any
picture in which they have ap-
peared together.
“Babbitt” is a comedy drama of
rare humor and many stirring sit-
uations, based on the best selling
novel by Sinclair Lewis, one of
America’s foremost authors. Others
in, the cast include’ Claire Dodd,
Glen Boles, Maxine Doyle, Nan
Gray, Minor Watson, Minna Gom-
bell and Russell Hicks. William
Keighley directed the picture from
the screen play by Mary McCall,
Jr,
Film Comic Needs
Partner To Make
Fun, Said Kibbee
What do screen stars think
about being teamed with other
stars?
Do they resent it?
Are they jealous?
Not if they are as smart as Guy
Kibbee, who is teamed again with
Aline MacMahon in “Babbitt,”
the First National production
wilich? COMES CO, UNE cise. ces ce sett ocese
Theatre vonw ete te ssh Genes The two
were paired together again after
they made their big hit in “Big
Hearted Herbert.”
“The only way a comedian can
be funny, alone,” said Guy, “is to
have snappy gag monologue. A
play can’t be a monologue, so ob-
viously its comedy must be in sit-
‘uations between comedians.
“Situation-comedy must be sup-
ported by more than one comic,
because one good comic supports
another, helps keep the tempo up
and co-operates with proper tim-
ing.
“T don’t know how much I help
Miss MacMahon, but her comedy
sense is so perfect that it’s a privi-
lege to work with her.”
Guy plays the title role of “Bab-
bitt” and Aline MacMahon plays
his wife. Each supplementing the
other’s method, the result is said
to be side-splitting laughs from
beginning to end. .
“Babbitt” is a comedy drama of
rare humor and many stirring situ-
ations based on the best selling
novel by Sinclair Lewis, one of
America’s foremost authors. In
the cast besides Miss MacMahon
and Kibbee are Claire Dodd, Glen
Boles, Maxine Doyle, Nan Gray,
Minor Watson, Minna Gombell,
Russell Hicks, Alan Hale and
Berton Churchill.
William Keighley directed the
picture from the screen play by
Mary McCall, Jr.
Many Women Write
Claire Dodd Asking
Lessons In Vamping
The fan mail of an actress who
plays “vamps” is entirely different
from the fan mail of a heroine.
While a heroine is always ap-
pealing, always manages to get the
sympathy of an audience, the vamp
is always an old meany with de-
signs on man or money, or both.
Claire Dodd, who plays the vamp
role in “Babbitt,” the First Na-
tional production now showing at
Ge Recian ee ee ds Theatre, says that
of the hundreds of letters she gets
every week, she can divide them
into three general classes.
One is from men who write that
she is so beautiful, they are will-
ing to forgive her villainy and try
to reform her.
Another is from indignant wo-
men, many of them saying, “It is
no-good girls like you that broke
up my home.”
The last and by far the largest
class of letters is from women of
all ages pleading to be let in on
her secrets of attracting men.
How does she first win their at-
tention; what does she talk about;
what perfume does she use?
Miss Dodd says that if she had
the time to answer this latter
class personally, she would have to
refer them to her husband. He is,
she claims modestly, the only ex-
ample of her prowess aS a man-
hunter.
“Babbitt” is a hilarious comedy
drama that combines laughter with
romance and thrills. It is based
on the popular novel by Sinclair
Lewis and was directed by Wil-
liam Keighley from the screen
play by Mary McCall, Jr. Aline
MacMahon and Guy Kibbee head
the cast which includes Miss Dodd,
Glen Boles, Maxine Doyle, Nan
Gray, Alan Hale, Berton Church-
ill and Russell Hicks.
New Film Players
Held Best Looking
Pair In Pictures
“The handsomest young couple
in pictures,” said Arthur Todd, ace
cameraman on “Babbitt,” the First
National. picture which comes to
the’. ohio eer ee Theatre on
EEN Ra aL ; in referring to Glen
Boles and Maxine Doyle, who play
the young members of the Babbitt
family in the film version of Sin-
clair Lewis’ famous novel.
Boles is a Hollywood boy who
has made a big hit in West Coast
stock companies and Little The-
atres during the past several years.
Maxine Doyle, a pretty brown-
haired newcomer, first attracted
attention as the first Mistress of
Ceremonies at a big movie house
in Washington, D. C. She was so
popular that she was going into
her fourth year when the movies
took her West.
The stars of “Babbitt” are Guy
Kibbee and Aline MacMahon,
whose recent “Big Hearted Herb-
ert” was a new departure in char-
acter comedy.
“Babbitt,” based on the _ best
selling novel of the famous author,
Sinclair Lewis, is a rare comedy
drama of the typical characters of
any of the hundreds of medium
sized towns of America. It strikes
home to everyone, because it is so
real and so human.
William Keighley directed the
production from the screen play
by Mary McCall, Jr., with adap-
tation by Tom Reed and Niven
Busch.
Sinclair Lewis In
“Babbitt” Struck
A Popular Chord
When Sinclair Lewis wrote
“Babbitt,” the First National pro-
duction which comes to the ............
‘Eheatrecan” 2.0 ee , he struck
a note that resounded throughout
the land. Even the staid Encyclo-
pedia Brittanica says “* * * it is
probable that this novel had more
effect on public consciousness than
any other written in English in
this decade.”
Lewis, himself, was born in a
small town called Sauk Center, so
the small town people of his novels
have a reality that makes them
seem flesh and blood.
As a picture, “Babbitt” is one
of those complete combinations of
fun and drama. It is the story of
a man who did not know as much
He’s a Jolly Good Fellow
Kibbee Loves To
Catch Trout But
Scorns Sea Fish
Guy Kibbee, one of the most en-
thusiastic fishermen in the picture
colony, leaves the ocean a hundred
miles or more behind when he gets
ready to fish.
As soon as he finished his big
role with Aline MacMahon in
“Babbitt,” the First National pro-
duction now showing at the ............
Theatre, he left for the high Sier-
ras in northern California and re-
turned two weeks later with his
creel full of fish and an enlarged
repertoire of stories.
“Ocean fishing is all right for
those who like it,’ he said, “but
when I wade into a deep stream
and cast for trout, I know that
my success depends largely on my
skill at casting.
“The fisherman who casts best
gets the most strikes and the
most strikes means the most fish.
“In ocean fishing, it is too
largely a matter of whether a fish
happens to be passing when your
line goes out. I am a dyed-in-the-
wool caster. I love to wade into
the mountain streams and start
things.”
In four years, Guy Kibbee has
never failed to catch the “limit”
on each trip.
Guy Kibbee has the title role in
“Babbitt,” a hilarious comedy
drama that combines laughter with
romance and thrills. It is based on
the popular novel by Sinclair
Lewis and was directed by William
Keighley from the screen play by
Mary McCall, Jr. Others in the
cast include Claire Dodd, Glen
Boles, Maxine Doyle, Nan Gray,
Alan Hale, Berton Churchill and
Russell Hicks.
as he thought he did and of a wo-
man who knew more than anybody
suspected.
Guy Kibbee, as the husband,
George Babbitt, and Aline Mac-
Mahon, as his wife, have exactly
the good old home-spun qualities
that the story demands.
The supporting cast is unusually
capable and large, including Claire
Dodd, Maxine Doyle, Glen Boles,
Minor Watson, Minna Gombell,
Alan Hale, Berton Churchill,
Harry Tyler, Russell Hicks, Ar-
thur Aylesworth, Mary Treen and
Nan Gray.
William Keighley, who directed
the same team’s biggest ‘success,
“Big Hearted Herbert,” also di-
rected “Babbitt.” The screen play
is by Mary McCall, Jr., and the
adaptation by Tom Reed and
Niven Busch.
Guy Kibbee’s initiation into the “Zebras,” constitutes one of the many
hilarious moments in “Babbitt,” First National’s adaptation of the
Sinclair Lewis novel. Aline MacMahon and Claire Dodd are in the
cast of this film which comes to the
Cette, theatre ON ante
Mat No. 8—20c
Page Five
(Review )
‘Babbitt’? Pleases Film
Fans at Strand Premiere
Aline MacMahon and Guy Kibbee Score Triumph
in Screen Version of Great Novel
WO of the screen’s really great artists scored a new triumph
in the film version of America’s leading novelist’s greatest
book, when Aline MacMahon and Guy Kibbee opened in
Sate. Oe te P28 Aes. 3
Theatre yesterday.
When Sinclair Lewis, the only American who has won the Nobel
prize in literature, wrote “Babbitt,” he not only added a new
word to the vocabulary of the nation, but to a large extent
influenced its ideals and mental
habits.
The irony, the dramatic tense-
ness and the humor of the novel
have been retained in the screen
adaption and certainly no better
choice of players to portray Mr.
and Mrs. Babbitt could have been
made than Kibbee and Miss Mac-
Mahon.
Kibbee gives the finest perform-
ance of his career as the success-
ful small town realtor, whose
vanity leads him into strange
paths that end with the man dis-
graced, condemned by his fellow
Zebras, for it was in his leadership
of this organization he had his
greatest pride, and in the toils of
a blackmailing widow over whom
he had made a fool of himself.
Always humorous, sometimes pa-
thetic and occasionally tragic, he
seemed the veritable personifica-
tion of the character he was por-
traying. He has been called “the
perfect Babbitt.” He is — on the
screen. As the shrewd, kindly and
forgiving wife of Babbitt, Miss
MacMahon has risen to even
greater heights than she has here-
tofore achieved. Every tone and
from tears to smiles and from
smiles to tears with the certainty
of genius. Her performance is one
by which future efforts in the same
part will be measured.
Claire Dodd, perhaps the most
charming “menace” on the screen,
keeps her role convincing, and
does a splendid piece of acting.
Her cool, calm, seductive manner
has never been displayed to better
advantage than as the designing
widow who made a sucker out of
Babbitt.
The romantic roles are well han-
dled by Glen Boles and Nan Gray,
both talented youngsters of whom
much may be expected. Minor
Watson, portraying a hen-pecked
husband who shoots his ‘nagging
wife, a part played by Minna Gom-
bel, is excellent, as is Miss Gombel
Other important parts are taken
by Alan Hale, Berton Churchill,
Harry Tyler, Maxine Doyle, Rus-
sell Hicks, Arthur Aylesworth and
Mary Treen.
William Keighley directed the
production from the screen drama-
tization by Mary McCall, Jr., her-
self a noted novelist. The adaption
was byi Tom Reed and Niven
Busch with additional dialogue by
Ben Markson.
“Babbitt” will be enjoyed and
appreciated if judged solely as a
motion picture. As the film version
of the most important book of
small-town life in this country, it
should be seen by everyone.
So all you avid readers of Sin-
clair Lewis, here’s your chance to
see his characters brought to the
screen just the way you pictured
them when you read the book. And
if you never read the book, a visit
LO“ EhGue vc ee Theatre should
be made a compulsory pleasure,
for truly, here is a picture that
shouldn’t be missed.
gesture bespeaks her perfect un-
derstanding of the role. She turns
‘Babbitt’, Lewis’
Famous Novel At
... Theatre Today
“Babbitt,” Sinclair Lewis’ best
selling novel and produced in
screen form by First National,
comes tothe) fo ieee Theatre
today, with Aline MacMahon and
Guy Kibbee in the leading roles.
The book was read and enjoyed
by millions, and the film version
of small town life should have a
tremendous appeal to all sorts of
audiences.
It depicts, in a colorful and pic-
turesque way, the foibles of a
fairly successful business man who
is so convinced of his own shrewd-
ness, that he falls an easy prey of
a scheming banker and politician
and later is played for a sucker
by a designing widow who punc-
tures his egoism and nearly causes
his ruin.
Guy Kibbee has the title role
with Aline MacMahon in the part
of his wife who understands both
his conceits and the warm heart
underneath them. Claire Dodd has
the role of the widow to whom
Babbitt boasts of his financial acu-
men and who then blackmails him
to the tune of $10,000.
The romantic roles are played by
Glen Boles, as Babbitt’s son, and
Nan Gray, the boy’s sweetheart.
Much of the comedy is provided
by Babbitt’s fellow Zebras. Harry
Tyler, Alan Hale and Berton
Churchill, the merry cut-ups of
the lodge of which Babbitt is the
ring master.
Others in the cast include Max-
ine Doyle, Minor Watson, Minna
Gombell, Russell Hicks, Arthur
Aylesworth, and Mary Treen. Wil-
liam Keighley directed the produc-
tion from the screen play by Mary
McCall, Jr., based on the adapta-
tion by Tom Reed and Niven
Busch. Additional dialogue was
written by Ben Markson.
Page Six
The Weigh of All Flesh
This Actress Never
Sought a Job
Claire Dodd, who plays the
beautiful female menace in “Bab-
bitt,’ the First National picture
whichscomes to.the aise oe:
Theatre*"on’1)..2.5..02.8 ; is the only
actress on the screen who never
asked for a job in her life. Her
first appearance was at the request
of a producer who saw her in a
cafe. Her next was when Ziegfeld,
having seen her on the screen,
wired an offer of a part.
Even her Warner contract,
which has made her one of the
leading featured players, came to
her unsolicited.
Aline MacMahon Never
Goes to Openings
Aline MacMahon, for years a
Broadway star and now a picture
star, has never seen a Hollywood
opening. If she fails to see her
own pictures at the studio, she
waits until they are playing a reg-
ular engagement in some theatre
and slips in to see them.
Her latest vehicle, “Babbitt,”
which: comes to ‘the! ss.026. Ss
Theatre*on.. 8.306.53: , was finished
the day she left for a New York
vacation without seeing it.
Beauty Title Now
Awarded Nan Gray
“The Prettiest Girl in Holly-
wood” takes in more ground than
any superlative that ever came out
of Cinemaland. Yet, no less than
three Eastern artists definitely
awarded this title to Nan Gray,
the new First National player,
who has an ingenue role with Aline
MacMahon and Guy Kibbee in
“Babbitt,” the picture made from
Sinclair Lewis’ novel which comes
touthew.i Hee TheatresOnes..0.........6
Comedy Players Fine
In Dramatic Scenes
The idea that Guy Kibbee and
Aline MacMahon are exclusively a
comedy team will have to be re-
vised after “Babbitt,” the First
National picture now showing at
Chevy eerh er a Theatre. Some of
their dramatic scenes prove the old
theatre adage that “good comics”
do the best serious scenes. There’s
a human quality to these two that
cannot be denied.
Trying to remove a bit of excess waistline is Guy Kibbee, who plays
the title role in “Babbitt,” First National comedy at the
Theatre. Aline MacMahon, Claire Dodd, Maxine Doyle and Glen
Boles are in the cast of this filmization of Sinclair Lewis’ famous
novel of the same name.
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Mat No. 10—20c
Babbitt" Setting Is
Guy Kibbee Plans to
New on Screen
Go to the Orient
the First
Guy Kibbee, who knows every
“B * ” ] bf “ *
pro pe, wie cans ans city and large town in the United
heal re Bal States and Canada from having
nrc. come PNCALTC! ON 20. 6. 3
with Aline MacMahon and Guy
Kibbee in the stellar roles, has one
setting new to pictures. It is a
Lodge Meeting. This is a distinct
novelty and as shown in “Babbitt,”
with initiation ceremony, costumes
and all it is one of the comedy
highlights of the production.
Kibbee Nearly Cracks
Claire Dodd's Ribs
Claire Dodd, playing the vamp
in the First National production,
“Babbitt,” which comes to the
Se ae ‘Theatre: on v2.65
has a couple of torrid love scenes
with Guy Kibbee. After one of
them, in which Guy takes her in
his arms, he turned to Claire and
said jokingly, “How am I doing?”
Miss Dodd sighed and felt her
ribs.
“Well,” she said, “I never had
such a ‘heavy date’.”
Plays Similar Role to
Part on Stage
Berton Churchill, who gained
his greatest fame on Broadway as
a “Deacon,” plays a similar char-
acterization as Judge Thompson in
“Babbitt,” the First National pic-
ture now showing at the ..................
Theatre, with Guy Kibbee and
Aline MacMahon in the stellar
roles.
Churchill has appeared in many
Warner Bros. pictures before, his
previous one being “Dames.”
Escaped Trout Calls
Guy Kibbee a Liar
Guy Kibbee, who has a stellar
role with Aline MacMahon in
“Babbitt,” the First National pic-
ture now showing at the ..................
Theatre, is the most rabid fisher-
man in the picture colony. While
working on the picture he received
a wire from a mysterious source,
but suspicion points to Hugh
Herbert, another Warner Bros.
player. The wire read:
“Another fisherman just brought
in trout you said got away from
you stop Trout says you’re a liar
he never went near your hook.”
Signed, American Fish Association.
acted in them, is planning a trip
to the Orient.
Kibbee plans to visit the interior
of China and discussed his trip at
length with T. S. Yang, President
and Managing Director of Young
Brothers Banking Corporation of
Chungking, who toured the Warner
Bros. studio while Guy was work-
ing in “Babbitt,’ which comes to
HOSS) peer Theatre on .....:........ ‘
Others in the cast of the film
include Aline MacMahon, Maxine
Doyle, Claire Dodd and Glen Boles.
The picture was adapted from the
best-seller of the same name by
Sinclair Lewis.
Kissed Only Twice in
40 Plays, 18 Films
Minna Gombell, who has the
role of a nagging wife in the First
National production of “Babbitt,”
whichscomes to he@w.:: esses
‘heatrer On: Asis ae ec ; has been
17 years on the stage and screen
with 40 plays and 18 pictures to
her credit, but has only been
kissed twice, both times by Walter
Huston. The first time was in 1924
in a play called “Mr. Pitt.” The
next time was in 1930 in “Keep
?em Young.” Aline MacMahon and
Guy Kibbee have the stellar roles
in “Babbitt,” taken from Sinclair
Lewis’ novel.
Star Began Her Stage
Career Shooting Dice
Aline MacMahon, famous
screen comic of “Babbitt,” the
First National production which
comes. tothe saan... Theatre
1 STR Re aU i eee ueer iy , and other
important comedies, got her
first chance on the stage in a
scene in Selwyn’s production of
“The Mirage.”
In this scene, Aline sat on the
floor with three other girls and
shot dice.
She didn’t know anything
about the game, but she must
have done it well, because her
next role was a big one in
Shaw’s “Candida,” followed by
the “Grand Street Follies” and
then a big Broadway hit.
Guy Kibbee is co-starred
with Miss MacMahon in “Bab-
bitt,” a hilarious comedy drama
based on Sinclair Lewis’ popu-
lar novel.
Aline MacMahon Is Never
The Same in Any Film
Star of “Babbitt” Loses Herself Completely in
Her Characterizations
HERE is something quite amazing about this Aline Mac-
Mahon, who has dodged “typing” more successfully than
any other star in Hollywood.
The manner in which she can submerge her own strong and
definite personality is a sort of continuous wonder, even to her
co-workers.
Guy Kibbee, who is her co-star in “Babbitt,” the First National
production which comes to the
aA ee RO SETe SOD 55 coc
“In the years I have known and
worked with Aline, I have never
ALINE
MacMAHON
Mat No. 1—
10c
seen her play herself in a single
scene.”
Her director, William Keighley,
added:
“She loses herself more com-
pletely in a character than any
actress I ever saw.”
Most actresses need preparation
for an emotional scene. In order
to “get into the mood,” they must
have quiet or perhaps soft music.
It is not unusual for Miss Mac-
Mahon to go into a dramatic scene
while people off stage are still
laughing at one of her droll
stories.
As soon as she is on the set, she
is in character and when she
comes off a few moments later,
there are tears in the eyes of the
very people she had left laughing.
Since coming with Warner
Bros., Miss MacMahon has had a
strange variety of roles. Among
the parts were a secretary in
“Rive Star Final,” a nurse in
“Life Begins,” a fake countess in
“One Way Passage,” a waitress in
“Heroes For Sale,’ a shopkeeper
in “Side Streets,” a filling station
operator in “Heat Lightning.”
In two stories, she was cast as
the wife of a moderately success-
ful American, “Big Hearted Her-
bert” and “Babbitt.” She was a
drunkard’s wife in “The Merry
Frinks.”
There is not the least similarity
in her characterizations of the
three women.
Mrs. Frink was eccentric com-
edy. Herbert’s wife was straight
comedy, while the part of Mrs.
Babbitt is a subtle balance of hu-
mor and romantic drama.
Aline MacMahon is never the
same.
She has a charm that is more
fascinating than mere beauty. Her
acting method is easy, natural and
convincing. Whether a slavey or
a grande dame, a clown or a sor-
Mr. Babbitt
Guy Kibbee, appearing in First
Netional’s “Babbitt,” now at the
“at ne > So Sean ae Re 8 ek Theatre.
Mat No.3—10e
rowing mother, she is completely
in character.
“Babbitt,” based on the best sell-
ing novel of the famous author,
Sinclair Lewis, is a rare comedy
drama of the typical characters of
any of the hundreds of medium
sized towns of America. It strikes
home to everyone, because it is so
real and so human.
Others in the cast include Claire
Dodd, Maxine Doyle, Russell
Hicks, Berton Churchill and Minna
Gombell. The screen play is by
Mary McCall, Jr.,
| Lovely Lady |
It’s Claire
Isn’t she, though?
Dodd, pictured above, who ap-
pears with Guy Kibbee and Aline
MacMahon in “Babbitt,” the
First National picture at the
ithe eoe sane ean oe Theatre.
Mat No. 4—10ce
Sinclair Lewis’ Greatest
Novel Is Now on Sereen
*‘Babbitt”” Known to Millions—Aline MacMahon
and Guy Kibbee in Stellar Roles
EW authors live to see the name of one of their characters
become so definitely a part of national thought as to be added
to the language of the country.
It is doubtful if Dickens ever saw the word “Pecksniffian” and
it is certan that Cervantes, never read the word “quixotic,” but
Sinclair Lewis, author of “Babbitt,” reads of babbitry in his daily
paper.
Probably no novel of modern
times ever achieved the samé pop-
ularity as “Babbitt.”
There are perhaps fewer people
in America who have not read
“Babbitt” than who have not read
a line of Shakespeare.
The book, which has been made
into a film of the same title, and
which comes to the ............ Theatre
OW AF SRES 4 obese: ; is an astound-
ing cross-section of American life
in a small city.
Its characters are typical to an
extent that reduces them to defi-
nite photographs of ourselves and
our neighbors.
With almost cruel detachment,
Lewis has thrust his lancet into
the vanities and hypocrocies of
smug small towners.
The greatest interest centers in
Babbitt, himself, which will be
played by Guy Kibbee.
He is a good hearted, well in-
tentioned, snob. He sees himself
as a leader, though be invariably
follows the pack. With no culture
and little education he substitutes
high-sounding phrases for consid-
ered ideas.
Without knowing it, he is a
poseur, with nothing back of his
heroic postures except a mediocre
ability.
His wife, played by Aline Mac-
Mahon, sees through him, but loves
him with a deep, maternal protec-
tiveness. His children are far
ahead of him in knowledge of the
world.
When drama comes into his self-
centered life, it finds him unpre-
pared and the result is a forceful
and moving human story.
Claire Dodd has the role of a
small town vamp. Glen Boles,
whose first screen role was in
“Flirtation Walk,” is cast as the
son and Maxine Doyle, who was
Joe EK. Brown’s leading lady in
“Six Day Bike Rider,’ enacts the
daughter. Nan Gray, the new
Warner Bros. discovery from
Houston, Texas, is announced as
the sweetheart of the younger
Babbitt.
William Keighley, who directed
Guy Kibbee and Aline MacMahon
in their biggest comedy success,
“Big Hearted Herbert,” piloted
the same stars in “Babbitt.” The
screen play was written by Mary
McCall, Jr., with the adaptation
by Tom Reed and Niven Busch.
Claire Dodd Wins Roles
Without Asking for Them
Vamp in “Babbitt’’ One of Rare Actresses Who
Never Seeks for Part
attract attention to herself.
y at never hurries. She never gets excited. She never tries to
Still, Claire Dodd always gets exactly what she wants.
With scores of other actresses only too glad to get the parts that
are assigned to Claire Dodd, they neither worry Miss Dodd nor
hurry her.
The part of the siren in “Babbitt,” the First National production
Wylnreh Gomes to Fthe: .....i...ccscce.tietee
Theatreron’...f5........a , is a won-
derful role for a pretty young
actress. This particular siren tries
to steal Guy Kibbee away from
Aline MacMahon and gets mixed
up in a very dramatic situation.
Over thirty well-known players
asked for the part. Meanwhile,
Claire Dodd stayed at home and
played chess with her husband.
She got the part.
When the Warner Bros. casting
office notified her that she had been
chosen, she was not surprised.
“Why wonder about it?” she
asked. “If a part suits me better
than it suits anybody else, the stu-
dio is smart enough to send for
me. If the part is not right for
me, it is better for somebody else
to get .it:”
There’s a philosophy that sounds
logical, but it is only good because
Claire Dodd is such an excellent
actress, she does not have to worry
about casting directors forgetting
her. Miss Dodd comes by her easy,
unhurried manner naturally.
As a girl, she traveled the world
with her wealthy parents and
developed a quiet poise—in her
association with her cosmopolitan
world.
Her first role on either screen
or stage came as a result of an
unsolicited wire from Ziegfeld, who
offered her a speaking part in his
show, “Smiles.” For no reason, ex-
cept a trip to New York appealed
to her at the moment, she accepted.
Meanwhile, two studios wanted
her. She shrugged her patrician
shoulders and answered, “There’s
no hurry.”
A few months later, she became
a member of Warner Bros. com-
pany of contract players.
“Babbitt” is the best oppor-
tunity that Claire Dodd has ever
had. Warner Bros. are planning
even better roles for her but she
does not seek them.
“Babbitt,” based on the _ best
selling novel of the famous author,
Sinclair Lewis, is a rare comedy
drama of the typical characters of
any of the hundreds of medium
sized towns of America. It strikes
home to everyone, because it is so
real and so human.
The incomparable team of Aline
MacMahon and Guy Kibbee, who
made such a hit in “Big Hearted
Herbert,” heads the cast which in-
cludes besides Miss Dodd, Maxine
Doyle, Glen Boles, Russell Hicks,
Berton Churchill and Minna Gom-
bell. William Keighley directed the
production from the screen play
by Mary McCall, Jr., with adapta-
tion by Tom Reed and Niven
Busch.
No Professional Jealousy
In Film Work, Says Kibbee
Star of ‘“‘Babbitt’? Declares There Isn’t Time for
Gossip in Screen Acting
First National production, “Babbitt,” which comes to the
\ CCORDING to Guy Kibbee, who plays the title role in the
.... Theatre on
FEE rn See , professional
jealousy has disappeared, or practically so, among film players.
“Not many years ago,” he said, “the show business was full of
petty feuds, jealousies and backbiting. Today, actors and actresses
go about their work with no sign of quarrels or bickering.
“TI remember when every troupe
had some sort of discord in it.
Somebody was always carrying
tales and somebody else was al-
ways ready to listen.
“The old fight as to who got the
choice dressing room went on un-
abated for years. It was a common
occurrence for a leading man to
eat onions to spite the leading
woman, who had to play love scenes
with him.
“On the Warner Bros. lot, we
have eighteen stars and thirty-nine
featured players. Imagine a the-
atrical troupe of this size in the
old days without a single case of
professional jealousy.
“The reason is that in the old
days, members of a_ theatrical
troupe had their parts down pat.
They went on at stated intervals
and played them. Between per-
formances there was plenty of time
with nothing to do but gossip.
“In the picture business, we are
a busy crew. We are always pre-
paring for the next scene. It is a
steady hard grind.
“In the travelling companies, we
used to live around at the same
hotels and travel on the same
trains. It was the old story of
familiarity breeding contempt. In
Hollywood, we all have our own
homes and seldom see our fellow
actors unless we are working or
have definitely arranged social
contacts.
“Another factor in the disap-
pearance of professional jealousy
is that the hard times the world
has experienced since ’29 has made
all people more tolerant. General
Meet the Kibbees
suffering has had a softening effect
on human hearts.
“Whether I am wrong or right
in my theory of the causes, there
is no doubt whatever that I am
right in saying that—in so far as
Hollywood is concerned — profes-
sional jealousy is practically ex-
tinct.”
“Babbitt,” based on the best sell-
ing novel of the famous author,
Sinclair Lewis, is a rare comedy
drama of the typical:characters of
any of the hundreds of medium-
sized towns of America. It strikes
home to everyone, because it is so
real and so human.
Others in the cast include Claire
Dodd, Maxine Doyle, Glen Boles,
Russell Hicks, Berton Churchill
and Minna Gombell. William
Keighley directed the production
from the screen play by Mary Mc-
Call, Jr., with adaptation by Tom
Reed and Niven Busch.
Guy Kibbee is photographed with Mrs. Kibbee and little Shirley Ann,
his daughter. The comedian recently completed “Babbitt,” the First
National film coming to the .............
PE Rie Theatre OM ciccccccccccccssessesceessescee
Aline MacMahon appears with him in this adaptation of the best-
seller by Sinclair Lewis.
Mat No. 6—20c
Page Seven
EXTRA NOTICE In The Simple,
T NEW AUTO PARADE
[| 3 HILARIOUS CONTEST DAYS OF “BABBITTRIES”
Since Babbitt does the most outlandish things and gets into
the most embarrassing situations, it might be an amusing con-
test to have readers send in to cooperating newspaper, the
funniest “Babbittries” they know of. More details in publicity
stories below. Planned for three days, but good for one if your
editor feels that way about it. Three illustrations available in
one mat. Order Mat No. 11—30c.
(1st Day Story)
Best ‘‘Babbittry”
Submitted Will Win
Tickets to Theatre
Who knows a new “Babbittry”?
When Sinclair Lewis wrote his
famous novel “Babbitt,” he gave a
new word to the nation’s vocabu-
lary. A “Babbittry” can mean
many things, but all of them are
things that only a Babbitt would
do.
Babbitt, according to the screen
version, in which Guy Kibbee and
Aline MacMahon will open at the
PIS. ee DBNE AC ROM cn tt titanate? 50cc<s eS
drank unwisely at a banquet of the
Zebras and awoke, hours later, in
a milk wagon that was making its
early morning deliveries.
Perhaps YOU know a story of
some fantastic drunken escapade.
If you do, send it to the “Bab-
bittry Contest Editor’ of the
ave weil, eee! (newspaper). If it
is among the ten best anecdotes
sent in before ..............00..... ; when
the lists close, you’ll receive two
tickets sto! the #.4.1....d200543. Theatre
to see Kibbee, Miss MacMahon and
a remarkable cast in the First Na-
tional production of “Babbitt.”
Additional “Babbittry” contests
will be announced tomorrow and
the day following. Ten pairs of
tickets will be awarded daily with
a grand prize at the end of the
contest to the one who sends in
the best ‘“Babbittry” submitted
during the three days. All “Bab-
bittry” anecdotes should be limited
to 100 words.
_ (2nd Day Story)
Describe Costume
For “‘Babbittry”’ and
Win Theatre Tickets
If Babbitt were going to adopt
a costume, either for a ball or a
bazaar at the Zebras’ Club, what
kind of a costume would he wear?
A “Babbitt,” according to the
commonly accepted meaning of the
word, would be certain to select
something that would make him
conspicuous, perhaps a little silly.
Some “Babbitts” habitually dress
in a manner that attracts atten-
tion. They will insist upon wearing
green carnations, or pink shirts,
or startling hats. Others display
themselves only on special occa-
sions.
Right ‘now,. the ?7243....2, 33%
(newspaper) wants suggestions for
“Babbittish” costumes, either on
the street or for a ball, and will
reward those who send in the best
ideas with two tickets to the ..........
Theatre, where the inimitable team
of comedians, Aline MacMahon and
Guy Kibbee will open in the film
version of Sinclair Lewis’ great
novel. “Babbitt, (On -...........deeeee
If possible, send in a photograph
of the costumes described. If no
photograph is available, describe it
‘in not more than 100 words. All
entries should be sent to the Bab-
bittry contest editor of the
before
Many a family album contains
photographs of unique costumes.
The older and more grotesque they
are, the better. But those who do
not send photographs have an
equal chance of winning.
Another contest will be an-
nounced tomorrow. In addition to
ten daily prizes, a grand prize will
be given to the one who sends in
the best “Babbittry” during the
three days the contest runs.
(3rd Day Story)
Last Chance to Win
Theatre Tickets in
‘‘Babbittry’’ Contest
Here’s the final chance for writ-
ers of “Babbittries” to win free
theatre tickets as prizes.
Every “Babbitt” is a boaster;
it‘s one of their distinguishing
marks.
“Babbitt,” in the screen version
of Sinclair Lewis’ great novel, con-
tinually harped on his ability as a
fisherman and his skill at casting.
But when trying to demonstrate
his skill in tossing a fly, his hook
landed in the hair of a young wo-
man passing by, much to her dis-
comfort and the glee of his fellow
Zebras who had questioned his
claims to prowess.
Send in YOUR story of a
boaster, and what happened be-
cause of his boasting. If it is
among the ten most interesting
ones submitted to the “Babbittry
Contest Editor” of the ........0..0000..
(newspaper) before .................0.0000. ;
you will win two tickets to the
ilies hanese nenenee Theatre, where the
First National adaptation of “Bab-
bitt’’; wall’ open: omy ......-ces..cidhed sc
with Aline MacMahon and Guy
Kibbee in the stellar roles.
A grand prize of (state prize)
will be awarded to the author of
the best “Babbittry” submitted in
the three day contest which ends
today.
Winners of tickets in the first
day’s “Babbittry” contest are:
(list names of winners).
Winners of yesterday’s contest
will be announced tomorrow.
a 80 808080
i INITIATION PARADE
MEANING OF BABBITT
Colorful comedy costume parade is a steady
draw for any house. Through regular channels, get
kids and adults interested in comedy costume
parade from distant point to your theatre, where
prizes can be awarded to those wearing funniest
’ costumes. Parade should pass through hub of town
and carry banners with some such copy as: “Every-
body’s Invited to BABBITT’S Initiation at the
Strand Theatre.”
FREE RADIO SCRIPT
Twelve minutes of lightning-fast
action — three minutes of plug.
Staff or amateur thespians can do
it. For mimeographed copies (one
for each character to save you
typing) write: Editor, Merechandis-
ing Plan, 321 W. 44th St., N. Y. C.
Page Eight
Most people know what “Babbitt” signifies, but
have different conceptions of what it actually
means. A one-day newspaper contest on: “Your
Conception of a Babbitt,’ with ducats as prizes,
should draw for your show.
I] REALTY OFFICE WINDOWS
Most real estate offices have movable-letter signs
in their windows showing available apartments or
houses. Signs can carry such copy as: BABBITT
was a real-estate man. So are we, but we’re no
BABBITTS. Our men are always on the go to get
you the best available, and so on .. . followed by
list of “‘for rents.”
If the real-estate man runs a newspaper ad, the
same copy will go for the ad.
With the new auto season impending, dealers
are anxious to display their new models. A
parade of new cars should be an interesting civic
event, a swell chance for the dealers, and a chance
for you —as originator of the idea— to cash in
with a few banners. Your copy will depend on
local situation, but we can suggest something like,
“Babbitts follow the lead of others—but Chevro-
ford blazes a new trail with its 1935 model.” Your
playdates should be spotted on all banners. You
might even stick your own car in the parade with
nothing but bally banners on it.
[| CONTACT CIVIC CLUBS
The boys who have been called Babbitts (mean-
ing the Rotary, the Kiwanis, the Lions, and simi-
lar organizations), should be among your first
campaign objectives. You'll probably have to
dare ’em into coming—’cause they don’t consider
themselves to be Babbitts. Circularize their meet-
ings with card asking, ““Have you nerve enough to
laugh at yourself? See ‘Babbitt’.” Or ask them
“Are you a bunch of Babbitts? Come to the Strand
and decide for yourself.” Get ’em scrapping
among themselves about it—as long as you can
stay in the middle. It'll bring ’em in.
[| ROLES FOR KIBBEE
Some time ago, Kibbee was referred to as “the
perfect Babbitt.” Fans are used to seeing him
as the philandering sugar-daddy. But that doesn’t
mean he has to play that type of role. There are
a great many classic, well-known stories with roles
well suited to Guy’s qualifications. Offhand, we
think of Pickwick, Falstaff, and Sir Toby Belch, as
just a few of the classic characters. How many
can you get from your fans? Should mean a good
tieup with English literature classes in schools or
colleges.
[| TEASE ‘EM WITH THESE
Teaser campaign below shows how to
get “Babbitt” circulated throughout town.
Expense is negligible as most of work can
be done by your sign shop.
1. Banners at entrance to town, reading
“BABBITT WELCOMES YOU ALL TO
39
2. Bars, beer taverns, etc., can feature signs
like “THIS IS ‘HOME, SWEET HOME’
TO" BAG IT.”
3. Cards on cigar store windows—‘FREE
CIGARETTE LIGHTER INSIDE ...COM-
PLIMENTS OF BABBITT.” Walker-ins get
a match.
4. Display of very over dressed man in
men’s shop window, “See Babbitt at the Strand
for what the well-dressed man will not wear
this season.”
5. Try calling hotels, asking to have Mr.
Babbitt paged.
6. Don’t forget railroad stations with
“TAKE A TRIP TO SEE AUNT HETTIE
IN BUFFALO OR BABBITT AT THE
STRAND.”
7. AND you might plant signs in barber
shop windows .. . “BEWARE — BABBITT
GETS IN YOUR HAIR.”
8. If tie-up can be arranged with candy
vendor, distribute samples carrying copy,
“COMPLIMENTS OF BABBITT.”
9. Men dressed in ludicrous costumes to
parade streets with sign reading “DON’T
MISS BABBITT’S INITIATION AT THE
STRAND TONITE.”
10. Placard football stadiums with “AFTER
THE GAME, YOU’RE ALL INVITED TO
BABBITT’S PARTY.”
11. Ice skating rinks might use the “WEL-
COME TO BABBITT” signs.
Costless Manner. . HERE’S HOW:
HOW TO GET THE IMOST FROM THE BOOK
You'll find the “Babbitt” book tieup
thorough and comprehensive. Every effort
has been made to simplify details and
insure its success on your end.
WHAT YOU'LL GET:
1. Book-jacket snipes, as_ illustrated,
plugging picture and star. These are
stripped around standard jacket. By
writing address below, you can ob-
tain snipes for window displays, and
for use in circulating and _ public
libraries.
2. A window card is being prepared
which will tie-in bookstore’s display
with your presentation of the film.
YOUR CONTACT:
Mr. E. Edelson
Grosset and Dunlap Publishing Co.
1140 Broadway, N. Y. C.
On “British Agent’ book shops throughout the
city featured the book in their window displays,
giving plenty of plugs for the picture, as is evi-
denced by the window display pictured above.
Your book shops should be contacted for a display
on the Sinclair Lewis books, featuring “Babbitt.”
If anyone missed seeing one of the book shop
windows, they couldn't avoid seeing or hearing this
float, which toured the streets, playing music
through an amplifier. And the book publishers
split the cost of the whole thing. Perhaps one of
the local book shops will be interested in some-
thing of that sort. Try ’em!
i AUTHOR! AUTHOR!
You can capitalize on Sinclair Lewis’
popularity and reputation by use of some
of these stunts:
BROADCAST ON LEWIS
Officers or prominent members of local civic,
literary, or reading societies will probably relish a
chance to air their opinions on Sinclair Lewis.
They can speak on Lewis’ works, particularly
Babbitt, and the benefits they’ve been to American
society. If there is a college in town, ask the head
of the English Department to give a talk on Lewis,
his life and his writings.
IN A COLLEGE TOWN?
A well-publicized public debate, with possible
radio station tie-up, will create interest in the
show. Tie-up may be arranged with college debat-
ing team—pro and con on the benefits of Sinclair
Lewis’ Babbitt to American business men. Prizes
can be promoted from local merchants and awarded
by popular newspaper which will give you that
much extra space. If radio tie-up is arranged,
theatre can get spot after debate broadcast.
SINCLAIR LEWIS NITE
Theatre parties, too! Contact local reading
societies, civic organizations to arrange theatre
parties on that special Sinclair Lewis Nite. If you
contact ’em by mail, stress the effect that the book,
“Babbitt,” has had on American life. If you paper
their meeting rooms, play up Sinclair Lewis as a
Nobel Prize winner and the book, “Babbitt,” as
his greatest novel. :
TIE-UP WOMEN’S CLUBS
Take advantage of the interest women’s clubs
and reading societies take in Sinclair Lewis and
his works. Try to arrange special meetings dedi-
cated to Lewis, at which critic discusses Lewis.
[| BOOK STORE CONTEST
Since O. O. MacIntyre called Guy Kibbee the
perfect Babbitt, you might be able to tie that
thought in with local book shop. Store runs a con-
test on “Why I think Guy Kibbee makes the perfect
Babbitt.” Books to winners.
BULLETIN BOARDS
A mention of the picture on the library bulletin
boards won’t do the picture any harm. No suh!
And the book mark stunt has been used plenty, but
it’s still good. You can have ’em printed locally.
| BOOK PAGE STORIES
You might send a couple of publicity stories on.
the book angle to the book editors. They might
break merely because of the book’s popularity.
[| ON THE EDIT PAGE
Editorial column of local paper has undoubt-
edly, at one time or another, run an editorial on
the “Babbitt” question. Doesn’t matter much
which side they took. Every paper has said some-
thing about it. Check on it with ye ed., and if the
answer is yes, ask him how’s chances for a re-
print. He can run a little note on some particu-
larly dull day, saying that because of showing of
the picture, it is particularly opportune to voice
the paper’s sentiments on the situation again.
Costless, and a swell break if you can manage it.
[| ODD PHRASE CONTEST
They'll have to think a bit for this one! Tell ’em
you're looking for the longest list of words or
phrases which modern writers have made popular.
As samples, you can toss ’em Babbitt, Orchid to
you, along the Rialto and any others you may think
of. Ask contestants to submit authors or origina-
tors of phrases at same time.
The same idea can be carried through with re-
verse English if you list the words and phrases
below and ask entrants to identify them as to
author, work, or general date of their use:
Micawber—originated by Dickens—a person who is
always looking for something to turn up.
Orchid to someone—originated by Winchell—meaning
congratulations or general adulation.
Bagdad on the Subway—originated by O. Henry—syn-
onym for New York.
400 — originated by Ward McAllister — meaning
“society.”
Main Street—originated by Sinclair Lewis—meaning
any small town.
Elmer Gantry—originated by Sinclair Lewis—meaning
a hypocrite.
Fagan—originated by Dickens—meaning a thief.
Blessed Event — originated by Winchell — meaning a
birth.
Middle-aisling — originated by Winchell — meaning a
marriage.
Along the Rialto—originated by Shakespeare in “Mer-
chant of Wenice”?— meaning now along Broadway or
along main street of town.
Ritzy—originated by O. O. McIntyre—meaning any-
thing classy, stylish, or richly adorned.
Babbitt — originated by Sinclair Lewis— meaning a
person whose prosperity compels him to conform to the
conventions and materialism of the middle class te which
he belongs, hence, any business man or professional man
who follows his example. (Funk & Wagnall definition.)
[| DEALER TIE-UP STILLS
Tie-up stills, probably the most popular of
Warner Bros. services, are offered you again on
this film. Take your pick! They’re 10c each, on,
order from Merchandising Plan Editor.
Reducing Machines—BF 1.
Cigar Stores—BT-5; GK Pub. C.
Camping Goods—BT 28.
Buick Auto—BT 36.
Chrysler Airflow—BT 45.
Pet Shops—GK Pub. J.
Hunting Accessories—GK Pub. A 11.
[| TIE UP SCHOOLS
Most schools have “Babbitt” on the advisory
reading list for children. Schools’ English depart-
ments can be contacted to make announcements in
classes that writers of the best book reviews of
“Babbitt” will be awarded ducats to the pix.
Teachers act as judges.
| MIRROR PEEKING
(00K IN THIS MIRROR
Mount a number of small mirrors on cardboard
with copy reading “Are you a Babbitt? If the
mirror turns blue when you look into it, you are a
Babbitt.” Plant these on busy street corners, your
lobby—-any place you think it will get attention.
Page Nine
THE BOOK HALE AMERICA HAILED
LASSIC—WHILE THE OTHER
HALF BURNED IT IN PIOUS HORROR!
SINCLAIR LEWIS’
a First National Picture,
jonal Picture
iy y Now
ous scream- -mates—
qa Fit Nat
: ream-mates
with those fam
with those famous scr’
& His ALINE M..MAHON
‘@uy KIBB EE®
THEATRE
152 Li
ines Mat No. 25—20c
152 Lines M
at No. 24—20c
THEATRE
And CLAIRE popp : - MAXINE DOYLE
(GUY KIBBEE
MAXINE POE MINNA GOMBEL
180 Lines
Mat No. 29—
; 20c
|
246 Lines M
~ Mat No. 28—30c
Page Ten
THE MAN WHO TURNED DOWN
THE PULITZER PRIZE AND WON
: THE NOBEL AWARD—NOW GIVES.
#A THE SCREEN HIS MASTERPIECE! | ly
THE BOOK THAT TORE
THE DOORS OFF EVERY
HOUSE ON MAIN STREET!
[ SINCLAIR LEWIS’
BARRITT
es
ew
mest
Now A First National Picture with
ALINE MacMAHON °« GUY KIBBEE
CLAIRE DODD+ MAXINE DOYLE
aS
42 Lines Mat No. 13—1!0c
OK THAT MADE A HUN-
ILLION AMERICANS LAUGH
MSELVES-AND LOVE IT!
You’ve read about Babbitts—
talked about Babbitts—fought.
about Babbitts~and now you're
going to meet the original
George F. Babbitt, made real
by the actor O.O. McIntyre
calls “the perfect Babbitt’!
Based on the masterpiece of the
man who turned down the Pulitz-
erAwardandwon the NobelPrize~
Pe ee
Now a First National Picture with
Those Famous Scream-Mates—
ALINE
MacMAHON
GUY KIBBEE
“Kibbee’s portrayal is a gem of
joy!” says Motion Picture Daily
The universal fame of ‘Babbitt’ makes
it unnecessary for us to tell you more
about this great picture . . . You’ve read
about Babbitts—talked about Babbitts —
fought about Babbitts—and now you’re
going to meet the original George
F. Babbitt, brought to life by the actor
O. O. McIntyre calls “the Perfect Babbitt!”
THEATRE
248 Lines Mat No. 30—20c 440 Lines
Mat No. 26
Price 20c
Page Eleven
HALF AMERICA HAILED
__ ITAS THE NOVEL OF THE
CENTURY. ..WHILE THE
OTHER HALF BURNED
N PIOUS HORROR
Based on the Masterpiece of jaa
SINCLAIR LEWIS 22
Only American ever awarded
the priceless Nobel Prize ... J2ipimiieentss .cesnene®
Author of “Arrowsmith” and;
“Ann Vickers” s
Brought to hilarious life by
those famous scream-mates
ALINE M.:MAHON
GUY KIBBEE
CLAIRE DODD e MAXINE DOYLE
MINNA GOMBEL
Filmed as sensationally as
Lewis wrote it-in the book
that tore the doors off every
house on Main Street... that)
added a new word to the
dictionary... that made the
world laugh in 17 different
languages -— and made Ameri-
cans laugh hardest of all!,
465 Lines Mat No. 16—30c
See 2-column size on Page 14
SINCLAIR LEWIS’
Now A First National Picture with
auneMacMAHON...KIBBEE
15 Lines Mat No. 20—10c
29 Lines Mat No. 2!—1I0c
THE BOOK THAT
TORE THE DOORS
OFF EVERY HOUSE
ON MAIN STREET!
SINCLAIR LEWIS)
Now 4 First National
Picture with those
famous scream-mates
106 Lines Mat No. 15—!0c
THE BOOK THAT TORE THE DOORS
OFF EVERY HOUSE ON MAIN STREET!
iC
Now a First National Pict
ALINE MacMAHON + GUY KIBBEE
76 Lines Mat No. | 7—20c
Page Twelve
THE BOOK THAT TORE THE DOORS
OFF EVERY HOUSE ON MAIN STREET!
SINCLAIR LEWIS’
BABII
Now a First National Picture with
ALINE MacMAHON -¢ GUY KIBBEE
56 Lines Mat No, 19—20c
_ SINCEATR LEWIS’
Now A First National Picture with
ALINE MacMAHON «¢ GUY KIBBEE
SINCLAIR LEWIS’ 54 Lines Mat No. 31—20c
THE MAN WHO TURNED DOWN
THE PULITZER PRIZE AND WON
THE NOBEL AWARD—NOW GIVES
THE SCREEN..HES MASTERPIECE!
Now Made Real by those famous scream-mates—
| ALINE M.-MAHON
=m GUY KIBBEE
And CLAIRE DODD- MAXINE DOYLE-MINNA GOMBEL
342 Lines Mat No. 22—30c
See 2-column size on Page 14
THE BOOK THAT TORE THE DOORS
OFF EVERY HOUSE ON MAIN STREET!
Now a First National Picture with
ALINE MacMAHON «+ GUY KIBBEE
Filmed as sensationally as
Lewis wrote it—in the book
that tore the doors off every
house on Main Street!
ih. B&B ASTVRAES @ wr O-;E I Cc. Y THEATRE
171 Lines | Mat No. 18—30c | 115 Lines | Mat No. 32—!0c
Page Thirteen
HALF AMERICA HAILED Trailer Sales Copy
IT AS THE NOVEL OF THE He's a jolly good fellow
CENTURY. ..WHILE THE Let's give this little Guy a
. great big hand!
It's Guy Kibbee
in "Babbitt"
AWE BOOK 7
LAUGH IN 774
PIOUS HORROR!
Sinclair Lewis' most human
novel
Brought to the screen with
all its true-to-life
humor !
He's a 100% big shot!
25% Wind Bag
25% Grouch
25% Smart Alec
25% Sap
Even a wife like Aline
4 MacMahon
sade ce the Acehingincelee : : SINCLAIR LEWIS Can't keep him out of trouble
SINCLAIR LEWIS - : ee They're the screen's
the priceless Nobel Prise. esos : cE Scrappiest sweethearts
Author oF “Arrowsmith” and : Brought to hilarious life by Guy Kibbee and Aline
“Ann Vickers” 3 those famous scream-mates
ALINE M.cMAHON aa
GUY KIBBEE
CLAIRE DODD * MAXINE DOYLE : : In their encore hit to
NININD Wacevoy 1:14 Now A First National Picture with "Big Hearted Herbert"
a ¥ =
2 Sinclair Lewis' "Babbitt"
M.MAHON With Claire Dodd and Alan
ec] Ub @ 4/:3:}4 5
Filmed as sensationally as
Lewis wrote it-in the book
that tore the doors off every
house on Main Street... that
added a new word to the
dictionary... that made the
world laugh in 17 different
languages - and made Ameri-
cans laugh hardest of all!
Glen Boles and Nan Gray
“Babbitt®
A First National and
Vitaphone Hit!
It's grand entertainment !
79 Lines Mat No. 14—10c
202 Lines Mat No. 12—20c
THEATRE
THE BOOK
that tore the doors off every house on
Main Street —
—that added a new word to the dictionary —
—that helped win its author the priceless
Nobel award—
—that made a hundred million Americans
laugh at themselves and love it—
SINCLAIR LEWIS’
BRITT
A First National Picture with those famous scream-mates—
ALINE
MacMAHON
GUY KIBBEE
THEATRE
150 Lines Mat No. 23—20c 174 Lines Mat No. 27—20c
SINCLAIR LEWIS’
Now Made Real by those famous scream-mates—
je ALINE M..MAHON
National Picture G U y K : B. a E Ee
And CLAIRE DODD_- MAXINE DOYLE
Page Fourteen
WALLER GH
ROPKE Be
SINCLAIR
LEWIS
INSERT CARD
Z 4 ee . H - fF DESCRIPTION: Title is dark blue with white highlights. Cast is in maroon. Back-
ground is buff. Book illustration is in black crayon effect. Illustration is in full color.
| Tue story THAT MADE 100,000,000
ALINE MACMAHON- Guy KIBBEE
CLAIRE DODD MAXINE DOYLE
4 y 3 4
SIX-SHEET
PEOPLE LAUGH AT THEMS
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the Less It Costs”
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to 560 eine Gack
51 to 100.0018 e each
Over 100 ........... wu..tle each
3-SHEETS
1 to 25... AOe each
Over 25 one B60 each
6-SHEETS
1 to 100... Te each
11 to 2000. 70e each
Over 20 ...W. 65¢ each
24-SHEETS
Up to 26.0000 ....$2.00 each
Overcast 352 wae 1.75 each
WINDOW CARDS
1 to 50... Te each
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INSERT CARDS
1-to 25.02 2be each
26 to 50_._.............22¢e each
51 to 100... 20e each
Over 100 .............................19¢ each
HERALDS
1M to 5M..........$3.00 per M
Over 5M WW... 2.75 per M
LOBBY DISPLAYS
11x 14 Photos .0000...75¢e a set
(8 in set—colored)
22 x 28 Photos ... 80c a set
(2 in set—colored)
SHide@8 ounce ceed ce each
Stills .. ..10¢ each
Midget Window Cards....4c each
Merchandising Plans .........Gratis
These Prices Apply
to U. S. Only
1-SHEET, WINDOW CARD,
MIDGET WINDOW CARD
Page Fifteen
For Your First Flash On
“S Wi D AID 28 Ub ON IB
To 12 million readers in the
January issues of ll leading
fan magazines goes this
sure-to-be-remembered re-
minder of your showing.
We have enlarged it to 40x60
inches, attractively colored in
purple and red as a neat
follow-up for your lobby.
Available November 30th at
50 cenis each in all Warner
exchanges in time for your
“first notice” display. |
“Sweet Adeline” will be re-
leased for special engage-
‘ments beginning Christmas
week, » » » »
Follow this sample billing for
your pre-advance displays..
— Coming!
2/2THE PICTURE
MONTH
For the Christmas Stockings of a Hundred
Million Film ¥ans, We Give You Warner
Bros.’ Magnificent Picturization of the Stage
Triumph That Made America Young Again —
RENE DUNNE *~~
‘SWEET ADELINE’
Brought to the Screen After 63 Weeks — Count ’em,
63—on Broadway, With Its Immortal Melodies and
Romance That Take Us Happily Down Memory Lane,
Dashingly Guided by Director MERVYN LEROY
Never has a story brought back so gloriously the good old days
when flaming youth went to town on a bicycle-built-for-two—or
more. That’s Papa in the rumble-seat...but where’s his shot-gun? |
We'd like to take up the merrie olde custom of slipper-drinking
ourselves—just to toast that grand trio of fun-makers— Hugh
Herbert, Ned Sparks, Joe Cawthorn—and all the delicious dancing.
girls who are too numerous to name—but too sweet not to mention.
oe”
Ever whistle “ Why WasI Born?”, “HereAmI1”,and“ Don’t Ever
Leave Me”? Well, this is the show that made them famous! Now
you'll hear these and other great Jerome Kern hits sung and danced.
as never before—all because Warner Bros. finally lured dance-
director Bobby Connolly of “Ziegfeld Follies” fame to Hollywood.
And while the orchids last, let’s toss a load of
them to irresistible Irene Dunne, and Donald
Woods and Louis Calhern for their brilliant tell-
ing of a great love story; to Mervyn Le Roy for his
superb direction; to Phil Regan for his delightful
tenor; and to Jerome Kern and Oscar Hammerstein
II for authoring December's grandest show!
Coming!
IRENE DUNNE
SWEET ADELINE
By Jerome Kern and Oscar Hammerstein II
Brought to the screen with its immortal melodies
and romance after 63 weeks on Broadway
wih Donald Woods e Hugh Herbert ¢ Ned Sparks
DIREC
TED BY MERVYN LEROY
Printed in U. 5. A
h ’
Scanned from the United Artists collection at the
Wisconsin Center for Film and Theater Research,
with support from Richard Koszarski.
WISCONSIN CENTER
FOR FILM & THEATER RESEARCH
http://wcftr.commarts.wisc.edu
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