Convention City (Warner Bros. Pressbook, 1933)

a

Page Two

WE DO OUR PART

December 9 E933

Fs

“CONVENTION Sa

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93.8

Convention City
(First National)
Comedy

This is Grade A and novel lowdown
comedy from start to finish. A straight-
away commercial so brimful of fast-
moving laugh-drenched topical amusement
that it’s actually big entertainment, for big
city and small town. If your audiences go
for this slam-bang, somewhat intimate yet
never-stop-a-minute brand of fun creation,
they surely should enjoy this one. Treating

a familiar subject, a business convention,

the idea of the show suggests a host of
natural, spectacular, curiosity-stimulating
ballyhoo activities.

The show concentrates on portraying the
funny, social, have-a-good-time side of
such gatherings, bringing into relief the
incidents that people like to remember and
talk about after the brawl is over.

The principal story is a hilarious amal-
gamation of about a dozen incidental stor-
ies. All have been dolled up to the limit
with inside color, glamor, excitement. All-
take surprising twists. Besides being the
stuff that entertains, “Convention City” ts
liberally studded with scores of nifty spe-

londell, — ibbee, Frank

US FARCE

KEEP AUDIENCES ROL-

MOTION PICTURE HERALD

SHOWMEN’S REVIEWS

ay This department deals with new product
‘. from the point of view of the exhibitor QP
ity ul who is to purvey it to his own public lu

cial selling angles. The cast is of more than
ordinary box office power. Every kind of
showman will have his choice of specialties
to exploit. ;

Selling “Convention City” should be a
cinch. First get your patrons to know, in
the strongest ways you can, that it’s worth.
more than the price of admission. Names
in the cast should more than take care of
all marquee, lobby and ad requirements.
For ballyhoo purposes concentrate on one
big idea. Make your theatre the grand
headquarters for all fun lovers. Announce

the show as a mammoth convention of all _

those who appreciate non-sensical mirth.
Invite the women to get the low-down on
what their hubbies do wher they shove off
on one of these important blsiness gather-
ings where wives are not wanted. Renew
for the men all the good times they had
while conventioning. Brush up the old key
to the city gag again. Hang up all the ban-
ners and pennants you can in your neigh-
borhood. Circus the show to the limit.
Pound home the idea that “Convention
City” is not common, usual entertainment.
Convince the crowd that it’s a new, differ-
ent, unusual 70 minutes of laughter.

—McCartuy, Hollywood.

@ e e THAT IDEA of staging special skits as trailers
for coming films, now being used by Warner-First Natiqnal, is
clever stuff ‘in the one on “Convention City,” a cop in-
terrupts a couple of safecrackers, just to tell them where the
pix is playing... .... then a husband walks in on his wife and
her sweetie, to tell them the same thing .. ....and when an
acrobat, who is being balanced in mid-air, tells his partner about
the picture, the latter walks out from under and leaves the
former floating in mid-air oh

* *

Convention City

Fast moving comedy that should
be a money magnet at all houses,
‘Convention City’ was evidently
built for entertainment and nothing
else and succeeds 100 per cent.
With a cast of names well chosen
for their box-office attraction, plus
good campaign material in the
story, it can stand the strongest
type of bally.

Story is written around the sales
convention of a rubber company in
Atlantic City. There’s a thread of
a yarn running through it, not too
thick to interfere with a number
of running gags and situations that
kept the audience running the
gamut of laughter from start fo
finish. Archie Mayo has contrib-
uted. everything he knows about
comedy direction to keep up the
laugh average. Robert Lord has
written a script that never lets
down.

Adolphe Menjou, on the make
for the company president’s daugh-
ter, so that he may be promoted
to sales manager, kicks around his
chances when he takes the rap on
a badger game frameup to save Guy
Kibbee’s reputation. Kibbee’s wife
tips off the Menjou spouse who is
looking for a divorce and she catches
him red handed with Joan Blon-
dell, a gold digger. He tries hard
to get back again with Patricia Ellis,
the prexy’s daughter and is about
to succeed when Mary Astor, who
loves Menjou, argues Miss Ellis
out of him. At the convention,
Grant Mitchell, the sanctimonious

president, announces the new sales-.

manager, drunken Frank McHugh,
who ran into the president while
he was enjoying the company of
‘Mae LaRue, Insect Exterminator,
insects exterminated at all hours.’
Picture at all times is hanging
on the border of the bandy but
never goes over the line. Smart
cracks are flipped around with
lightning speed. No performance is
outstanding. . Everyone has his inn-
ing and everyone scores. For in-
stance, Hugh Herbert runs _ all
through the picture as a drunk, has
less than a half dozen lines. Comes
near copping the picture in the
fadeout speech when he discovers he
is attending the wrong convention.
Menjou plays a fast talking, wise
cracking salesman, a character un-
usual for him, gives a performance
that should heighten his popularity.
Same for Dick Powell in a similar
part. Joan Blondell takes her share
of the honors as the gold digger.
Frank McHugh takes care of him-
self. Guy Kibbee and Ruth Don-
nelly as henpecked husband and
bossy wife have their innings. Mary
Astor, Hobart Cavanaugh, Sheila
Terry, Grant Mitchell, Gordon
Westcott, Johnny Arthur and Huey
White are all fine in smaller parts.
Photography and sets are excell-
ent, also the cutting job of Owen
Marks.

oe a)

Exploitation Ideas

Wide Variety Of Exploitation Tie-Ups

TRANSPORTATION

COMPANY TIEUPS

RAILROADS—Elsewhere it has
been suggested how uptown railroad
ticket offices can be tied in with the
picture. It should be possible to ar-
range with the station ticket agent
as well for the following coopera-
tion.

Get out facsimile excursion flyers
and place them in the travel-folder
racks, at information desk, ticket
counters and on tear-hooks which are
usually at hand in all depots. As a
greater incentive to close tieup ar-
rangements, half of the copy on flyer
can be devoted to railroad rates and
excursion information. Copy should
read :—

Why not learn how to get a real
kick out of your next “Conven-
tion City” trip by paying a visit
to the STRAND THEATRE,
WEEK of JAN. 22nd. You'll see
Joan Blondell, Adolph Menjou,
Dick Powell, Mary Astor, Guy
Kibbee, Frank McHugh, Patri-
cia Ellis, Ruth Donnelly, Hugh
Herbert and Grant Mitchell
in a convention of laughs in
‘CONVENTION CITY”

Reproduction of regular cut or mat
should be used as a pictorial unit.

AIR LINES—tThe following angle
should appeal to air line ticket offices
and get you the desired window dis-
play cooperation. On a panel of
stills carrying a blurb on the pic-
ture, place this copy.

“CONVENTIONS TAKE UP A
LOT OF VALUABLE TIME. DELE-
GATES WHO TRAVEL THE ‘AIR
WAY’ SAVE MANY PRECIOUS
HOURS ON THEIR ANNUAL TRIP
TO “CONVENTION CITY.”

BUS LINES — This branch of
transportation is going after conven-
tion business strong, and whole heart-
ed cooperation will be forthcoming
from the majority of bus lines. First
—make up cards for front and inside
of buses reading —‘‘THE COM-
FORTABLE AND ECONOMIC WAY
TO REACH AW Y ‘‘CONVENTION
CITY’’ IS BY BUS. SEE ‘‘CON-
VENTION Ct? YY? AT T HUE
STRAND THIS WEEK.”’

Second—Get out throwaways simi-
lar to those suggested for railroad
tieup, using the copy angle for base
of tieu:») as suggested above.

TRAVEL AGENCIES

Here is another natural tieup pos-
sibility, that includes travel and tour-
ist bureaus and railroad ticket of-
fices.

Use this copy in conjunction with
production stills 79 and 82 which
should clinch the tieups.

‘(ALL ABOARD FOR ‘CONVEN-
TION CITY.’ DELEGATES, SAVE
ALL THAT BOTHER AND WOR-
RY, =u T--US=tirx -UR= YOUR
ITINERARY.’’

CAMERA TIEUP

Dealers handling kodaks, and
camera supplies come in for their
share of cooperative window adver-
tising. The following copy is sug-
gested for window tieup card, to be
used in conjunction with display of
kodaks, film and developing and
printing ads.

Take A Camera With You
On That Visit To

“CONVENTION CITY”

You will enjoy having a perma-
nent record of that memorable
-event.

Special Postal Telegraph
Tie-Up For Free Displays

Postal Telegraph headquarters in New York City has
authorized a window display of the JUMBO TELEGRAM
inserted in this merchandising plan. This telegram will be
pasted in the windows of all postal offices, main and branch,
throughout the country. You will notice that space has
been provided for your theatre name and other imprints.

A memorandum confirming this tie-up has been sent
to the managers of the local Postal Telegraph branches.
This will insure speedy and efficient cooperation. In cities
where there are more than one Postal Telegraph office, or
should you desire to use this telegram as a throwaway, addi-
tional copies may be secured from ECONOMY NOVELTY
COMPANY, 239 WEST 39th STREET, N. Y. C. The
prices, together with your imprints are as follows: 100—
$6.00; 500—$10.00; 1000—$15.00.

In addition to the JUMBO TELEGRAM your local
Postal Telegraph manager will cooperate with you in
arranging a special window display using the featured
still No. C45, as well as other stills from the picture. Go

after this tie-up immediately.

LUGGAGE TIEUP

EXPLOITATION AID

The very nature of the picture
makes this tieup a natural, as well as
with travel accessory departments of
department stores. While the major-
ity of applicable production stills re-
flect a comedy angle, they are still
admirably suited as pictorial units
for tieup window display cards, par-
ticularly stills number 22 and 28.

The tieup takes in not only trunks
and bonafide luggage but any num-
ber of articles necessary to travel
such as toilet kits, brief cases, first
aid kits, medicinal kits, umbrellas,
raincoats, money belts, fountain pens,
portable typewriters, travelers’ writ-
ing sets, card cases etc.

Copy along the line suggested here
will serve as the basis for tieup.
‘<Keep up with the parade when you
go to ‘Convention City’ this year.
Carry luggage and travel accessories
that spell class. Be a credit to your
delegation.’’

SMOKE SHOPS,

DRUG STORES

SMOKE SHOPS—Here is a tie-
up angle for smoke shops that should
find favor with the majority of this
class of merchants. The following
copy can be used.

Make that trip to
“CONVENTION CITY”
100% enjoyable!

Take along a box of your
favorite cigars

DRUG STORES—In addition to
the above tieup feature that applies
to the cigar counter of drug stores,
any number of departments of these
establishments offer ready made tie-
up angles.

One general idea can be made to
tie in everything from toilet requis-
ites and medicinal supplies, to flasks,
thermos bottles and fountain pens.
The modern drug store handles such
a variety of articles that the tieup
field is practically unlimited. A win-
dow display, featuring an assortment
of merchandise which the traveler
would require, supplemented by the-
atre showeards, panels of stills ete.
presents a real selling argument for
all concerned.

Here is suggested display card
copy.

When making that trip to

“CONVENTION CITY”

check your requirements care-
fully and stock up with the
things you need at these special
bargain prices.
Stills numbers 10, 38 and 44 are
adaptable to this tieup.

TELEGRAPH AND
FLORIST ANGLE

At all conventions, new posts are
created, promotions and appointments
announced, and which usually will ef-
fect one or more local delegates who
have to be at these gatherings,

This adds another angle to the long
list of tieup possibilities.

TELEGRAPH COMPANIES —
Here is tieup copy for window dis-
play card. Still 42 can apply as pic-
torial unit to either Postal or West-
ern Union. Stills 30 and 48 are to
be used for Postal tieup only.

NOTHING WOULD PLEASE

HIM MORE!

A wire of congratulations to

Father, Son, Brother or Pal who

may have been cited for promo-

tion or accorded some signal
honor while at

“CONVENTION OITY.”

FLORISTS—tThe florist shops that
specialize in wiring floral tributes can
be tied in, as in the case of Tele-
graph Companies, using the same
slant for tieup window copy as sug-
gested in the wire of congratulations.
Still number 42 fits in with this idea.

ALL MEN’S SHOPS

CAN BE TIED IN

CLOTHIERS—A. window devoted
exclusively to clothing suitable for
traveling, ‘raincoats, caps, etc. To-
gether with display cards tying in
the ‘‘Just the outfit for that ‘Con-
vention City’ trip’’ idea and eut-
outs or panels of mounted stills, is
an obvious tie up possibility. Stills
numbers 29-30 and 203 are ideal for
this purpose.

SHOE DEALERS—A window trim
of shoes that tie in with the thought
“‘Let your feet enjoy that ‘Conven-
ton City’ trip. Wear shoes in that
parade that are both comfortable and
dressy,’’ is another logical tieup pos-
sibility. Stills numbers 34 and 79
are suggested as pictorial units.

GENTS’ FURNISHING SHOPS—
The display of wearing apparel and
accessories most suited for travel and
most apt to be required on a con-
vention trip, can be tied in to mu-
tual advantage. The catch-line ‘‘ Look
the part on that ‘‘ Convention City’’
trip’’ will sell the idea. Still 44 is
only one of many that will add ef-
fectiveness to the tieup.

HOTELS, CAFES
AND RESTAURANTS

HOTELS—If you have a particu-
larly friendly hotel among your con-
tacts, there are several cooperative
stunts that can be inaugurated. 1st—
There is the printing of special menu
cars with a tieup message, which in
turn is delivered to the hotel printer
for menu copy. A special mat which
is reproduced here is available, and

Mat No.9 Price 5c

will go far toward selling the tieup
plan to hotel dining room and coffee
shop or any restaurant or cafe for
that matter.
Here is suggested boxed copy for
top or bottom of menu ecard:
TWO REASONS WHY AKRON
HAS ACHIEVED POPULAR-
ITY AS “CONVENTION
orry -*
The genuine cordiality of
its citizens AND the true
hospitality to be found at
THE STANTON HOUSE
where the food is so tastily
prepared,—the service so cour-
teous—and the prices so moder-
ate—that the stranger in our
midst hates to depart.

May we suggest to our guests
that they will greatly enjoy
“CONVENTION CITY”
at THE STRAND—ALL THIS
WEEK. A fitting climax to a
meal at the STANTON HOUSE.

2nd—Get out special miniature
tack cards to be placed on bulletin
boards in all hotels at desk, lobby,
writing rooms ete. For this unit the
following copy is suggested. A mount-
ed production still on this bulletin
board ecard will add to its selling
value.

Hospitality is the watchword
that has made Akron popular as
SoC ON VEN ELON OT Pf ¥e2
and The Stanton House the
Mecea for all ‘‘ Convention City’’
visitors.

Your stay with us will be made
even more enjoyable by a visit to
the STRAND THEATRE THIS
WEEK where you will see that
hilarious comedy ‘‘CONVEN-
TION CITY’’ with Joan Blon-
dell, Adolphe Menjou, Dick Pow-
ell, Mary Astor, Guy Kibbee,
Frank McHugh and a host of
others.

RESTAURANTS—The menu idea
suggested for hotel dining rooms and
coffee shops serves equally well for
restaurants and cafes, Many restaur-
ants can be induced to get out ‘‘Con-
vention City Special Blue Plate,’’ par-
ticularly if some convention is in ses-
son locally. In this instance a special
slip should be provided to attach to
the regular menu ecard. The special
mat mentioned for hotel menus should
be used and also a line or two of
copy boosting the picture.

CAFES—In those places where
beverages coming under the Repeal
Act are sold, the same general idea
formerly recommended for soda-foun-
tains is admirably suited here. In
this instance some tasty concoction
to be known as the ‘‘ Convention City
Cocktail,’’ ‘‘Convention City Pick-
up,’’ ‘‘Convention City Flip (or
Fizz)?’ will of course be the rule.
If the recipe is particularly ingenious
and is apt to become popular, the
following angle can be incorporated.
Print up small cards to be given to
each patron who orders this special
drink. For illustrative feature on
cards advertising this ‘‘special’’ stills
4-17-34 and 101 fit in nicely.

Page Three

Stunt of the Week

SIX-DAY NEWSPAPER CONTEST SELLS
STARS AND COMEDY IN PICTURES

The long list of stars, plus the hilarious comedy situ-
ations in “Convention City’’ lend themselves to a six-day
newspaper tie-up which will serve as a big publicity build-
up for your showing of the picture.

Your local newspaper will find this a valuable feature,
because it sustains readers’ interest from day to day; it
does not require much newspaper space; and does not
involve a great deal of clerical work to decide winners.

Readers are asked to give a nick-name for each of the
stars whose cartoon pictures appear in the cooperating
newspaper. Those submitting the ten or fifteen best sets
of nick-names receive the prizes you decide to award at
the end of the contest.

The publicity story prepared for this contest has been
written on the basis that prizes will be awarded at the end
of the contest, after all six cartoons of the stars have been
printed. However, if you so desire, daily prizes may be

(First Day Publicity Story)

Free Movie Tickets In
News’ Nickname Contest

Twenty-Five Pair To Be Awarded In Intriguing
Six-Day Contest Starting Today

HAT does Joan Blondell’s husband eall her in the privacy

of their home? What nickname does Dick Powell get from

his intimate friends? ... What pet name would you give
Mary Astor if she were your sweetheart or your wife? It’s your
move. Just give a nickname for the movie stars whose cartoons
will be printed in the Daily News, starting today.

We'll start with the cartoon of
Joan Blondell made from life by
Sam Berman, famous earicaturist.
You’ve seen Joan Blondell in dozens
of pictures, and perhaps in person
too. No doubt you already have
some pet nick-name for her, how-|{
ever in order to become more inti- |}
mately acquainted with Miss Blon-/|§
dell here are a few facts about her |
intimate life.

best set of nick-names for the six
stars in “Convention City.” These
guest tickets will be good to see
“Convention City” which opens

She is superstitious and likes to
dance. Never attends gala Holly-
wood openings, but prefers to min-
gle with the crowds. Her favorite
attire is white duck trousers and
keeps fit by skipping rope. Her
choice food is Chop Suey and soda
pop. The studio and stage hands
call her “Blondell”—a sign that she
is regular.

Miss Blondell has been starred in
many screen hits, the most recent
of them showing her as a fast gold-
digging chorus girl.

JOAN BLONDELL

Remember her! Qut to get even with the traveling

awarded for the best dozen nicknames submitted for the
star whose cartoon appears each day.

After you have planted this feature with your local
newspaper, play it up as big as possible. The more peo-
ple you can interest in this contest, the more ticket buyers
you will get for your showing of “Convention City.””

Boost the contest thru every medium you have at
your command. Make a big lobby exhibit of blow-up of
your cartoons; display large lobby signs plugging the
contest; tie-in your copy with your advance lobby adver-
ising. Carry announcements on your heralds and pro-
grams, in your newspaper advertising, and on your
screen. Be sure to credit the cooperating newspaper for
its part in publicizing the contest.

Induce the newspaper to run display announcements
spotted thru the paper, carry banners on their delivery
trucks, and distribute special tack-cards on newsstands.

This contest, properly handled will work as a big
booster for your showing of “Convention City.”

(Second Day Publicity Story)

Widespread Interest Shown
In Star Nickname Contest

Everybody Talking About Novel Contest Featuring
Stars In “Convention City” Strand Hit

AY, is Toledo excited, and are we thrilled? We thought folks
would be interested in our little contest but we never im-
agined the spontaneous and extended response the old town
has given us. And that’s the way we like it, lots of fun for every-
body and everybody joining in. That pert little gal you see
above today is Mary Astor, the doctor’s wife, so, boys, get out
your apples ... and everybody get out your pens for another

try in the Daily News nickname contest.
The comedy caricature is what

Sam Berman, famous cartoonist, | ®!Ways cracks them on the big end.
thinks of our little intriguing star,

Mary Astor has starred in many
recent hits including “The Little
Giant,” “A Successful Calamity,”
“Red Dust,” “The World Changes,”
and now she turns her undoubted
histrionic ability to the subtleties of
a comedy portrayal in Warner
Bros.’ latest smash “Convention
City.”

We know this is a hard one, but
go ahead—pick your name for Mary
Astor. But REMEMBER! DON’T
send it to the Contest Editor until
you have selected nick names for
the rest of the stars in “Convention
City,’ whose cartoon pictures will
appear in this newspaper on sub-
sequent days.

At the end of the contest the
Strand theatre will award twenty
five pairs of guest tickets to the
twenty five people who send in the
best set of nicknames for the six
stars in “Convention City.” These

MARY ASTOR

in “Gold Diggers of 1933,” ‘“Foot-
light Parade” and “Havana Wid-
ows’? Well, get a load of her ea-
pers in her newest hit, “Convention
City.” What a gal—so lovable!

Now, pick your nick-name for
Joan Blondell. But do NOT send
it to the Contest Editor until you
have selected nick-names for the
other five stars in “Convention City”
whose cartoon-pictures will appear
in this newspaper on subsequent
days.

At the end of the contest the
Strand Theatre will award twenty-
five pairs of guest tickets to the
twenty-five people who send in the

salesmen!

date) ati tec Seis theatre.

“Convention City” is a hilarious
comedy based on business conven-
tions which most men use an ex-
cuse for whooping up things.

Joan Blondell has the leading role
of a gold digger who dotes on dele-
gates to conventions. Others in the
all star cast include Adolphe Men-
jou, Mary Astor, Guy Kibbee, Frank
McHugh, Patricia Ellis, Ruth Don-
nelly, Hugh Herbert, Hobart Cav-
anaugh and Gordon Westcott. Ar-
chie Mayo directed from the screen
play by Peter Milne.

The sweetie of many a suite!

what do you think of her? Come
on, everybody’s in it—give her a
nickname, because, when you see
her happy-go-lucky anties in “Con-
vention City,” you’ll know she’s one
of the gang. If you feel you don’t
know enough about her, here are a
few intimate facts about her per-
sonal life.

She is well known for her dis-
taste for vivisection, and her kind-
ness to animals. And being very
fond of apples she terms that crack
about keeping the doctor away a
lot of applesauce. Her soft boiled
eggs must be done to a T and she

guest tickets will be good to see
“Convention City’ which opens
( dite} "St Seas theatre.

The story by Peter Milne is a
sparkling comedy showing how the
tired business man behaves when
he leaves his friend wife behind to
go on a business trip. Joan Blon-
dell heads the all-star cast as the
chorus girl chiseler who dotes on
playful conventioners.

Others in the splendid cast in-
clude Adolphe Menjou, Dick Powell,
Mary Astor, Guy Kibbee, Frank
McHugh, Patricia Ellis, Ruth Don-
nelly, Hugh Herbert, Grant Mitchell
and Gordon Westcott.

THE SIX MATS INCLUDED IN THIS STUNT ARE AVAILABLE AS A UNIT

Order Mat No. 4 Price 30c

Page Four

———

a

AG Week

(Third Day Publicity Story)

Nicknames for Movie Stars
Bring Free Movie Tickets

Think Up A Pet Name For Star In “Convention
City,” Big Laugh Hit Coming to Strand Theatre

OOKIT, girls, can you imagine running your fingers through

Adolphe Menjou’s hair and ealling him, ‘‘Dolphy Wolphy.”’

And yet, after you’ve mussed his dignity you can’t very well

say, ‘‘Mr. Menjou.’’ And that’s the stunt—find the nickname

for Adolphe Menjou. Perhaps you’ve often dreamed of life in

Hollywood, but have you ever thought that an intimate of the
movie colony would never say Mister or Miss.

We have reproduced with this
story a caricature of the famous
star done by Sam Berman, well
known cartoonist. Perhaps this will
help you in your selection of a pet
name for Adolphe Menjou... no
doubt you already have one of your
own for him... but this illustra-
tion and these few carefully guarded
facts about his private life should
help you select a nickname for him.

He is very fond of Chinese thous-
and year old eggs, especially the
spotted ones. And although he is
the possessor of one of the most
expensive wardrobes in Hollywood
has not made a single sartorial pur-
chase in the last five years, tailors
being only too glad to have him
wear their creations. He is quite
popular with the Hollywood corres-
pondents and they familiarly call
him “Dolphe.”

With a new Warner Bros. contract
this versatile star is entering the
most interesting phase of his bril-
liant career. His deeply dramatic
role in “Farewell to Arms” just be-
hind him, he swings adroitly to the
opposite role of hilarious comedy in
the madeap story of travelling sales-
men on vacation, “Convention City.”

REMEMBER when you pick your
nickname for Adolphe Menjou do
NOT send it to the Contest Editor
until you have selected nicknames
for the other stars in “Convention
City” whose caricatures will appear
in this newspaper on subsequent
days. Be sure so see tomorrow’s
Daily News.

At the end of the contest the
Strand theatre will award twenty
five pairs of guest tickets to the

PROMOTE SAMPLES

FOR GIVEAWAYS

Quite naturally, the most produc-
tive part of your exploitation cam-
paign will be the things you do to
create maximum word-of-mouth ad-
vertising.

Naturally this valuable form of
advertising will be forth-coming
from everyone who has seen “Con-
vention City.”’ However, in order to
get them coming to your theatre to
see the picture, give them some-
thing to talk about in advance.

Try this idea:

Promote from local manufactur-
ing and sales companies samples of
their merchandise such as boxes of
corn-flakes, face powder, thimbles,
nail-files, chewing gum, candy mints
and other confections—in fact any-
thing tangible.

Have printed a lot of heralds ad-
vertising the picture, play-dates and
name of your theatre and wrap
these around the samples to be dis-
tributed to your patrons.

LOCAL MEETINGS

Alert showmen will keep a watch-
ful eye for conventions held loeally.
Get after this extra business and
invite the business organizations to
include the picture in their regular
entertainment program and attend
en masse.

Dedicate certain nights in honor
of the visiting conventioneers and
play up the event in a big way.

He was made sales manager over
night, and what a night!

twenty five people who send in the
best set of nicknames for the six
stars in “Convention City.” These
guest tickets will be good to see
“Convention City” which opens
Te ee ae eee a theatre.

Menjou is one of the members of
the all star cast in “Convention
City,” which includes Joan Blondell,
Dick Powell, Mary Astor, Guy Kib-
bee, Frank McHugh, Patricia Ellis
and Ruth Donnelly. The story by
Peter Milne is a hilarious comedy
based on the escapades of wild hus-
bands when they go off to attend al-
leged business conventions. Archie
Mayo directed from the screen play
by Robert Lord.

AUTO STICKERS

AND BADGES

The typical ‘Convention sticker’
used for baggage labels, auto wind-
shields, can be. gotten out cheaply
by your local printer. This should
be done either in two colors or with
colored ink on a contrasting tinted
stock. Made up in diamond shape,
they will appear more like the gen-
uine article. Here is all the copy
you need on same.

WELCOME

to

“CONVENTION
CITY”

Headquarters at the

STRAND THEATRE
Week of JANUARY 22nd

The badges can be made up on
tinted stock to represent ribbon.
By using the following copy these
can be used for a corking stunt,
bringing in the lucky number idea.
Under this plan ‘badges,’ should of
course, be serially numbered.

WELCOME TO
‘*CONVENTION
CLE Y?

Wear this badge to the
STRAND THEATRE

If you find this number
posted in lobby, you will
be admitted FREE

No. 234

(Fourth Day Publicity Story)

Everyone Entering Contest
For Free Tickets To Strand

Novel Contest Proves Attraction as all Toledo Tries
Nicknaming Movie Stars In “Convention City”’

ND this, folks is smiling Dick Powell, the singing master of
ceremonies, whom Warner Bros. captured for the sereen. A
million feminine hearts have gone flitter, flatter, flutter, at

the sound of his golden voice. And if that voice were crooning
sweet nothings into your own very personal ear you certainly
wouldn’t say ‘‘Mr. Powell’? would you? No, indeed! Well, what

nickname would you give him?
In spite of the fact that this

He thinks all conventions should
be done away with—at conventions!

talented young man should be well
enough known to you to select a
nickname for him, we are giving
besides this interesting cartoon re-
produced above, a few pithy inti-
mate facts about him.

He saw his first street car when
he was six years old and immediate-
ly asked what had become of the
horse. He is crazy about flying but
isn’t interested in a yacht unless it
can swim through the air. His
greatest hobby is music, yep, that’s
what he calls it, and his only pet
peeve is people who don’t like it—
He plays every musical instrument
except piano, violin, bagpipes, and

the Patagonian zither. Some talent,
eh!

He vaulted to stardom through
“Blessed Event,” “42nd Street”
“Golddiggers,” and “Footlight Par-
ade,” and soon will appear in
“Sweethearts Forever,” and “Won-
der Bar.” His present role is the
romantic lead in Warner Bros. side
splitting comedy “Convention City.”

Come on, ye millions, pick your
nickname for Dick Powell. But re-
member DON’T send it to the Con-
test Editor until you have selected
nicknames for the other three stars
appearing in “Convention City”
whose cartoons will appear in this
paper on subsequent days.

At the end of the contest the
Strand Theatre will award twenty
five pairs of guest tickets to the
twenty five people who send in the
best set of nicknames for the six
stars in “Convention City.” These
guest tickets will be good to see

“Convention City which opens (date)

EN eee ce eaten ape igre theatre.

There is action, punch, surprise.
Several individual stories are inter-
woven to form the main thread of
this gay narrative—all of them
working out to a conclusion against
the background of the riotous con-
vention.

As a cast for this sprightly com-
edy, First National assembled one
of the most impressive lists of
“names” that has come out of Holly-
wood in Adolphe Menjou, Dick Pow-
ell, Mary Astor, Guy Kibbee, Frank
McHugh—all in major roles! Add
to these, such players as Patricia
Ellis, Ruth Donnelly, Hugh Herbert,
Hobart Cavanaugh, Grant Mitchell,
Gordon Westeott—and you have
some idea of the acting talent that
has been lavished on this film.

SN

“A Free Ride To See Convention
City”—in a rolling chair is the
comedy stunt used by the New York
Strand Theatre as a street ballyhoo
for “Convention City.”

Five rolling chairs of the type
used on the Atlantie City Board-
walk will be paraded along Broad-
way. Two of these chairs carrying
girls who hand out novelties and
heralds advertising “Convention
City.” The other chairs are vacant

Boardwalk Rolling Chairs
Used As Street Ballyhoo

and carry signs reading: Free Ride!
Hop On—We’ll Take You To The
Strand Theatre Now Playing The
Riotous Laugh Hit “Convention
City.”

In situations where rolling chairs
cannot be secured, the stunt will
work equally effective with open
roadsters or touring cars. These
automobiles may be secured from
local auto dealers who will cash-in
a real live advertising stunt.

Material For Newspaper Art

The caricatures used in the publicity, adver-

tising, exploitation pages

as well as on the posters

have been created by Sam Berman.

Berman has caught the comedy spirit of
the players in “Convention City” as he so
expertly does in his work for the new weekly
magazine “Today,” the ultra-smart magazine for

men “Esquire,” and his

numerous contributions

to other humorous magazines of national repute.

Therefore his work for “Convention City”’
makes excellent art material when used with

newspaper publicity.

—]..2 sessed

Page Five

Stunt of the

(Fifth Day Publicity Story)
Fans Swing Into Final Lap
Of Star Nickname Contest

Get Nicknames Ready In Daily News Contest For
Tickets To See “Convention City” At Strand

T’S about as easy to avoid giving Guy Kibbee a nickname as
it is to catch a shadow. Nobody ealls this lovable, laughable,
jovial comic Mr. Kibbee. No indeedee! But we’re not
going to give away one single solitary name they call him because
we want to see what you’ll think up. Sharpen your wits, folks,
because you’re going to get plenty of competition on this one.
Let’s go, Seranton!

That caricature up there is just
one of the hundreds of intimate
poses Guy lets himself be caught
in. You must remember his gay
antics in a dozen great hits, but,
if you feel you have to know some-
thing personal about the man before
you give him a nickname, here goes
on a few intimate facts.

Guy is an old trouper, and was no
youngster when he got his break
in Hollywood. Soon after he got
there he had to raise a mustache
for a part but the Missus put her
foot down and as soon as the film
was over Guy rejoined the ranks
of the shaved. He has an aversion
to Cuckoo-clocks, and will jump if
anyone sneaks up behind him with
as much as one teeny weeny cuck.

Who will ever forget him in Ha-
vana Widows?” Or for that matter
his stellar performances in “Foot- oe
light Parade,” “Silk Express,” and GUY KIBBEE
many others. You know what to| “Laugh and live long at ‘Conven-
expect when “Convention City” roles| tion City’” is his formula for a

into town with him and a whole merry time.
: : ii
Heisloadof fun. lowing trayeee City” which opens (date) at ............
salesmen.
see a ee theatre.

Now DON’T FORGET to hold
your nicknames till tomorrow when : .
the contest will be completed. THEN a Bi porns age Sor.
SEND your nicknames to the Con- Powell, Guy Kibbee, Frank Me-
test Editor. Hugh, Patricia Ellis and Ruth Don-

And as soon as possible the awards | nelly.
will be made and the Strand theatre The story by Peter Milne is an
will give twenty five pairs of guest | uproarious comedy with many amus-
tickets to the twenty five people who|ing love tangles in which a group
have sent in the best set of nick-| of salesmen are enmeshed during a
names for the six stars in “Con-| convention at Atlantic City. Archie
vention City.” These guest tick-| Mayo directed from a screen play
ets will be good to see “Convention | by Robert Lord.

“Convention City” has an all star

Typical Convention Badges
Make Catchy Throwaways

= = = se

STRAND

This eye-catching lapel badge was
used with great success in the smash
exploitation campaign put over by
the N. Y. Strand for the metropoli-
tan showing of “Convention City.”
Pass them out to various persons
who will carry them through the
more populous sections of your
town.

CONVENTION
CITY”

MARCH 6% to 12*

The badge is put up with red let-
tering on a durable white sateen,
measuring 214 x 5 inches, and is
equipped with a pin to facilitate
attaching to the coats of the wear-
ers. Ample room is left for the
theatre imprint at the top of the
badge.

THE HONEYWELL
SWEETIES WANT
TO SEE YOU-

There is lots of flash with each
one of these novelties, and you will
hear a great deal of interesting
comment as the result of their use
around town. They are clearly visi-
ble and are prominent enough to be
easily seen as the wearer passes on
the street.

Including imprinting of your theater name and dates, these
badges are priced reasonably, as follows: 25 or under—S8ec each; 25 to
50—7e each; 50 to 100—6c each; over 100—5c each.

Available only from Economy Novelty and Printing Co., 239
West 39th Street, N. Y. C.

Page Sia

(Sixth Day Publicity Story)

Last Chance To Send In
Nicknames For Movie Stars

Winners To Receive Tickets To See “‘Convention
City’ Big Laugh Hit Starting Next Friday at Strand

AST but not least we have with us Frank McHugh, the in-
souciant inebriate ... them’s big words, suh! How about
you thinking up a terse snappy nickname telling the world

the same thing. He has made the character of a tipsy fellow,
really funny. And Hughie never runs out of gags!

In the caricature, Sam Berman,
famous cartoonist, seems to have) 56th Street,” and “Lilly Turner.”
Watch his smoke as he turns the
convention upside down in “Conven-
tion City,” a wow role for a real
wower.

Send in your nicknames (a set of
six) to the contest editor. Remember
... Joan Blondell, Adolphe Menjou,
Dick Powell, Mary Astor, Guy Kib-
bee, and Frank McHugh—each must
be nicknamed!

Watch the Daily News for the win-
ners! The Strand theatre will award
twenty-five pairs of guest tickets to
the twnty-five best sets of nick-
names for the six stars in “Conven-
tion City.” These guest tickets will
be good to see “Convention City”
which opens (date) at oe
theatre. Don’t forget: send your set
to the Contest Editor no later than
(date) and watch the Daily News
for the winners. .

FRANK McHUGH

They gave him the freedom of the
city—and does he take liberties!

“Convention City,” which brings
ten favorites to the screen is the
hilarious story of a hectic sales
convention in Atlantic City, where
a great many things happen that
could scarcely be termed business.

drawn him in a typical mood. Add
that to your conception of Frank
and see if you can think of a swell
nickname for the life of the party,
everybody’s pal and so on and so
on. Do you know about some of
the little stunts he pulls?

The time he sang a song and
smoked a cigar simultaneously .. .
the day they had so many retakes
on a ‘drunk’ scene he actually
walked home soused ... the time he
cut the top out of the magician’s
hat to the consternation of the rab-
bits. Yezzir, Frank is full of tittle
tricks ... well folks, turn the tables
on him and give him the nickname
of nicknames.

He played in “Footlight Parade,”
“Havana Widows,” “The House on

NOTE TO EXHIBITORS:

In order to sustain interest in
the contest while the judges are
making their decisions, a series
of intimate stories should be
written to follow up the fore-
going publicity stories. These
follow ups should deal with the
number of entries received, the
amount of interest created, lists
of contestants, and various other
pertinent data which may crop
up during the course of the
contest. These should be con-
tinued until the judges an-
nounce the winners.

Snappy Post-Card Novelty
Attracts Much Attention

TIME SAVING CORRESPONDENCE CARD FOR BUSY
“CONVENTION CITY" VISITORS

1 SPEND EVENINGS
| peavern't =| | _IN CONFERENCE
MAKING WHOOPEE

AT MOVIES
THINKING OF YOU

SAVE TIME—CHECK ITEMS APPLICABLE TO YOU

This snappy novelty can be put to a thousand and one uses.
A clever post-card idea which combines a swell plug for “Conven-
tion City” with an idea which will catch on in your situation like
wild-fire, makes this something you won’t want to pass up. Put
up in usual post-card size with colored ink on heavy white stock,
this throwaway may be left in the lobby, passed out in the street,
or sent to your mailing list, with equal effectiveness.

Reverse of card carries strong plug for picture, room for
address and message, and space for your theatre imprint. These
cards are priced reasonably at 500—$3.00; 1M—$4.00; 3M—#3.75
per M; 5M—$3.50 per M; 10M—$3.25 per M. All prices include
theatre imprint.

Available only from Economy Novelty and Printing Co.,
239 West 39th Street, N. Y. C.

loitation

ACTION

q

Described and illustrated here is
a clever window display unit, inex-
pensive to construct, and which
should find a ready acceptance from
live-wire merchants.

In quantity lots, the cost of cheap
fibre and imitation leather suitcases
is reasonable indeed. The illustra-
tion shows how these can be made
into shadow-boxes of unique design
which has a definite tieup value
with the picture.

A jagged opening is cut on one
side of the suitcase through which
a scene from “Convention City” is
shown. This is accomplished by hav-
ing a sign artist paint the inside
background of enclosure to repre-
sent the skyline of Atlantic City’s
ocean front. In front of same a
row of cutout figures from stills

Unique Display Makes
Effective Window Tie-up

(INSERT CUT-OUT

\CONVENTION

STILLS)

aa

CITY

mounted in perspective and should
be set within an inch or two of
opening.

A particularly ingenious sign ar-
tist can do much with this idea. A
small electric light bulb concealed
above opening or to one side of in-
terior, and attached to cord and
socket as indicated in drawing, com-
pletes the effectiveness of the
display.

Copy for lettering is suggested in
illustration. Stickers carrying catch-
lines, theatre name and playdates
resembling the typical tourist and
hotel label should be pasted around
the suitcase.

This is an ideal display unit for
any number of shop-keepers and is
a natural for luggage shops, travel
requisite dealers, railroads, tourists’
offices, ete.

Strand Makes Realistic
Display From Six Sheet

MANY IDEAS FOR

TEASER STUNTS

No picture title to date has
offered such genuine teaser cam-
paign possibilities as “Convention
City.” Interest can be aroused to
a maximum degree by following the
teaser ideas herewith suggested.

FIRST comes the outdoor Teaser
Billing Campaign, where no mention
is made of theatre or date indicated
in copy. Plaster your town with
Snipes, Tack Cards, and Throw-
aways bearing the following copy:

WAKE. UP!
Make Akron
“CONVENTION CITY”

Conscious!

BECOME A BOOSTER!

* * *

This same copy can be used for
small spot ads scattered in news-
papers.

SECOND comes the Teaser Street
Ballyhoo.

Cover a truck with sign-boards
(sides and back) on which are
posters or tacked banners bearing
the following copy:

AT LAST!

AKRON WILL BE KNOWN AS

“CONVENTION CITY’”’
Give the Honeywell Rubber Co.
Visiting Salesmen

A GRAND WELCOME!

* * *

The THIRD idea will identify
same as a theatre stunt, and incor-
porates name of theatre and play-
dates:

WELCOME VISITORS!
While in
“CONVENTION CITY”
Week of Jan. 22nd

Make your Headquarters at

STRAND THEATRE

* * *

The above copy is admirably
suited for stands, 3 sheets, one
sheets, tack cards, throwaways and
highway arrows.

And here is a Teaser Gag in the
form of a distributive unit. This
should be a neatly printed card
(ealling card size) and distributed
to all hotels, barber shops, men’s
cafes, etc. A pass or two, to hotel
clerk should result in the agreement
to place one of these cards in each
mail and key box, or better still,
the same inducement to Captain of
bell boys or housekeeper to have
one of these cards placed on dresser
of each guest room, on writing room
tables, ete. Here is copy for ecard:

Welcome Stranger to
“CONVENTION CITY”
Ask for NANCY
Give me a ring sometime
(Theatre ’phone number here)

* * *

In connection with this calling
card gag the ’phone should merely
say “Nancy is none other than
Joan Blondell, one of the many stars
in “Convention City” now playing
the Strand Theatre.”

USE INQUIRING
REPORTER GAG

Here’s an Inquiring Photographer
stunt that’s worth space in any news-
paper. It deals directly with the
underlying plot of the picture and
at the same time makes a good human
interest contest.

The contest can be used for two
days with only a slight question vari-
ation, On the initial day, use the
question: SHOULD A HUSBAND
TAKE HIS WIFE TO A CONVEN-
TION? This is bound to stir up a
lot of comment and when on the
second day you follow up with the
question: SHOULD A WIFE TAKE
HER HUSBAND ALONG TO A
CONVENTION, there will be even
more active interest evidenced.

Below is a model story which shows
how your newspaper should handle
the stunt.

(Newspaper Story)

THE INQUIRING

PHOTOGRAPHER

Many situations in “Convention
City” are due to the trouble incited
by a hen-pecked husband’s jealous
wife. This, together with the ap-
pearance of other suspicious wives,
keeps the picture moving along at
a fast and funny pace.

These situations as seen in this
new Grand Theatre feature, give
the Evening Times “Inquiring
Photographer” a corking question
to put to the women _ folks;
SHOULD A WIFE ACCOMPANY
HER HUSBAND TO A CONVEN-
TION?

Our “Inquiring Reporter’ sta-
tioned himself at the corner of
Broad and High Streets, and asked
the above question of six women
selected at random. Here are their
opinions: .

(FOLLOW WITH
ANSWERS TO QUESTION)

GIRLS IN BUS

IS GOOD BALLY

A bus-load of attractive, flashily
dressed girls are bound to catch the
attention of everyone on the streets
of your town. Use the following copy
on banners hung on the bus:

Delegates to
“CONVENTION CITY”

must be entertained when away

from their wives — Everybody
gets A Break!

Join us at the

STRAND THEATRE

* * *

This stunt can be made addition-
ally effective, if a giant ‘‘key to the
city’’ is constructed on top of the
bus in either a gilt or silver effect.
A line imprinted across the key will
tie-in perfectly with this particular
idea.

If you can get girls who can sing
with reasonable ability, have them
yodel the parody songs suggested
elsewhere in this section, as the bus
rolls along the streets.

A lobby set-piece that attracted a great deal of attention was used
by the New York Strand Theatre as part of its lobby display advertising
the coming of “Convention City.”

The idea was taken from the six sheet poster, illustrated on the
back of this merchandising plan. It was, however, executed on an
enlarged scale, approximately 14 feet in height.

The illustration on the six-sheet in its actual size provides a good-
sized display. The addition of an assortment of stills and 11 x 14 color
cards will greatly enhance the entire display. Selling copy and smart
catch-lines may be picked from the advertising section.

This mounted art gives you the cue to many other lobby decorations
which can be created from the poster art and stills available at the ex-
changes. The 24-sheet design, for example, can be made of immense
value in slightly reduced size. Generous use of stills will aid in your
display campaign.

The Vitaphone Trailer on
“CONVENTION CITY”

combines novelty and selling power in one of the most

entertaining pieces of advertising you have at your
command. A new idea in trailers is ingeniously worked
out, and will succeed where other efforts will fail.
Here is a short which deserves feature billing. Add it
to your program now—the longer it plays, the bet-
ter it pays!

Exploitation Ideas

Tie In Fan Magazine
For National Hook-up

(FOR WINDOWS) — (FOR THEATRE LOBBY)

WINDOW DISPLAYS

Arrangements have been made with 1800 chain stores which
guarantee you a window display in the choicest spot in your shopping
district. Every store in the chain belonging to KRESGE, KRESS, W. T.
GRANT, McCRORY, McLELLAN, MURPHY and GRAND-SILVER has
been notified of this tieup and is waiting for word from you. Here’s
how it works:

The February issue of Modern Screen Magazine on sale January
Ist, is featuring a story on Dick Powell, entitled “The Private Life of
a Crooner.” Managers of every store involved in this country-sweeping
deal have been advised by their supervisors to cooperate with you on
any plan which would result in mutual benefit. The accompanying
poster suggestions for windows and lobby show one method of tie-up.

NEWSSTAND DISPLAYS

Splendid newsstand tie-ups may be made by tacking the illustrated
display cards on the side of the stands.

Copies of the magazine article mentioned will be supplied by
store or distributor on request. Additional information, if unavailable
locally, will be supplied immediately on request by: Miss Pearl Honig,
Dell Publications, 149 Madison Avenue, N. Y. C.

Use Burlesque
Convention Gag

Here is a ballyhoo, that will not Honeywell Rubber Company
only sell the idea that a comedy riot | ON Our Way To “Convention City”
First gathering since 1834
RR Watch Us Grow
most create a riot itself. Headquarters, STRAND THEATRE

The stunt is to inaugurate a Bur- In line behind this unit come a
lesque Convention Parade, starting at SCOTS OF 00 of boys or men attired
some point just out of the shopping in linen suits or any cheap outfit of
and bristhees etatér Of towii mid tar: uniform color and design. All should

: : wear long white beards and earry
Hee through same direct to your | panos, Some should carry light pole

banners bearing copy of a burlesque
Here are the features of the par-|nature. Here are sveral suggested
ade, which combine to make this a| banner copy lines:
traffic stopping bally: *“Our Non-refillable Hot Water
At the head of the parade put a Bags soothe the nation. See our
small band in misfit uniforms who| exhibit at ‘‘Convention City.’’
play out of key as they march. Fol- ‘*Honeywell originated Cemented
low them with a couple of boys or Rubber Bands for tight wads.
men carrying a stretched banner read- Get your sample at Strant The-
ing: atre.’?

is playing your theatre but will al-

Magic Square Popular
As Newspaper Feature

The Magic Square has been estab- If you haven’t already planted the
lished as a successful feature with | Magic Square, try it now and reap
many newspapers in all parts of the|the benefits of this unusual feature.

country.

Plant this interesting feature with
newspaper and offer guest tickets for
the first twenty persons to submit
correct solution to your theatre or
in care of the Magic Square Editor
of the co-operating newspaper.

The current square conceals the fol-
lowing sentence ‘‘CONVENTION
CITY IS WHERE GOOD FELLOWS
GET TOGETHER.

The Magic Square is solved by be-
ginning with the circled square, mov-
ing up or down, right or left, not
diagonally, and ending at the square
which contains the period. Mat No.8 Price 5c

Page Hight

New Puzzle Idea Makes
Swell Newspaper Plant

The Star-O-Gram idea for ‘‘Convention City’’ ties in very
cleverly with the general story of the picture. It reveals an ex-
cellent newspaper feature because of the fact that it provides an
intriguing novelty and does not stress the advertising of the pic-
tire too strongly.

This new puzzle is known as ‘‘STAR-O-GRAM”’ and provides
an interesting pastime. Try it yourself and see how it holds your
attention until the finish.

STAR-O-GRAMS are made up of a series of sentences in
which are concealed the names of the stars appearing in ‘‘Con-
vention City.’’ The final sentence gives a direct plug to the title
of the picture.

Sell this new puzzle idea to your newspaper editor. It is a
really worthwhile feature for his newspaper. It requires a small
space and can be run with or without a movie ticket offer for first
group of correct solutions submitted.

NOTE TO EXHIBITOR—We have set the Star-O-Grams
partly in capital letters so that you can easily distinguish the
hidden names of the stars. Use tt as a guide in judging the
answers submitted by readers.

Star-O-Grams when published, should appear all in the same

sort of type. However, to help you in deciding the correct solu-
tion, here are the names of the stars:

BLONDELL McHUGH
MENJOU ELLIS
POWELL DONNELLY
ASTOR HERBERT
KIBBEE MITCHELL

(For Newspaper Use)

WIN FREE MOVIE TICKETS TO
SEE UPROARIOUS “CONVENTION
CITY” at the STRAND THEATRE

Hidden among the words printed in the copy below are the names
of ten (10) movie stars appearing in the newest laughing hit, ‘‘Con-
vention City.’’? Only the second or surnames appear. Can you pick
them out?

Twenty-five pairs of guest tickets will be awarded to the first
twenty-five persons sending in the correct solutions on or before
(elosing date). Write the names of the stars on a separate piece
of paper so as to make your solutions clear to the contest editor.
Address: Contest Editor, ‘‘STAR-O-GRAMS,’’ care of this paper.

Today’s Star-0-Gram

Honeywell Rubber Company salesMEN JOUrney to Convention
City, each shouting ‘‘To sELL IS my sole ambition!’’ The hootch
makes them twitch spasmodically, makes theM ITCH ELLiptically.
A peroxide begs one of the boys to insure her, but he answers ‘‘ Lis-
ten, BLONDE! LLoyds is the only company will take the risk, and
I’m not Lloyds! Get me?’’ It’s baD ON NELLY when she falls out
of HER BERTh. Nancy tries to tell A STORy about the two sales-
men to a pal, but train makes too much racket. ‘‘Let ’eM CHUG.’’ He
stammers. Of course, a kibitzer butts in, but soon finds out ke
couldn’t KIB BEErhounds. One guy wins 11 dollars and won’t
pay up. The loser shouts ‘‘StoP! OWE 11 dollars to somebody
else, but not me!’’ President Honeywell praises the boys for their
hard work at Convention City now showing at Strand Theatre.

Slogan Contest Good
For Newspaper’s Use

Every newspaper editor is a natur- The second story should follow

al booster for his town and he doesn’t
have to be sold on the idea that the
community his publication serves, is
an ideal convention center.

In situations where it is impossible
to put over the more elaborate ‘‘ Make
our town Convention City’’ exploita-
tion feature described elsewhere in
these pages, this less involved news-
paper feature should find favor.

First, plant a story saying that the
coming of the picture ‘‘Convention
City’’ serves to accentuate the idea
in the minds of local citizens, that
their town has all the attributes to
make it a most desirable ‘Conven-
tion City.’

along the same lines, but state that
80 much interest has been aroused on
the topic, that it has been decided
to inaugurate a slogan contest in this
connection. Publish the two exam-
ples given below and offer prizes of
tickets for the best slogans submit-
ted. <A prize of a small cash sum
can be awarded for the best.

Here are the two sample slogans to
serve as a guide to contestants. ‘‘ AK-
RON, THE CONVENTION CITY
WHERE GOOD FELLOWS GET TO-
GETHER.’’ ‘‘AKRON, THE CON-
VENTION CITY WHERE HOSPI-
TALITY REIGNS.’’

Plan To Make Your Town
Big “Convention City”

You will be surprised to find how many local boosters will
rally behind the ‘‘Tell the world that our town is a real conven-
tion city’’ idea. Your Chamber of Commerce, civic officials,
Rotary Club, Kiwanis, Lions Club, ete., will all fall in line if
you go after this stunt in a big way. You will also get the
whole-hearted support of local newspapers under this plan.

Herewith is a special article to start the ball rolling. It may
also be used as a basis for an editorial in your local newspapers.
Have reprints of this story made up in the form of flyers and
imprint on the reverse copy from one of the ads.

Distribute these flyers to all offices; and every merchant;
get them into the hands of every member of the Chamber of
Commerce, every Rotarian, Kiwanis and Lion Club member,
to every hotel manager and to every ‘big shot’ in town.

(Suggested Copy For Editorial)

AKRON-THE CONVENTION CITY

T takes a motion picture to remind us that possibly some of
us are not quite as alert as we might be. And the new attrac-
tion at the Strand Theatre has done just that.

The photoplay in question is called ‘‘Convention City’’ and
shows a wide awake city going after convention crowds in a big
way, extending a hearty welcome to all, going the limit from the
standpoint of hospitality and thereby popularizing their town
generally.

Some cities seem to have an edge on the majority in this
matter of attracting conventions from all over the country. In
fact a few maintain a civic committee for the sole purpose of
inducing business and organization executives to hold these
gatherings in their cities. They allocate to themselves the title
‘“‘Convention City’’ which can as rightfully belong to any one
of a hundred other cities, including our own Akron.

And why isn’t Akron a Mecea for conventions? Is there
any good reason why we cannot boast to the world that this is
““Convention City’’? We certainly have every facility, every
accomodation and attractions galore to lure conventions to our
city. It would appear that we have failed to go out along the
highways and byways and sell Akron from the standpoint of
being the ideal spot in which to hold these annual events.

If we have been lax on boosting in the past, let’s not con-
tinue to be so. Let’s start today, BOOSTING, BOOSTING,
until our message has spread to every city, village and hamlet
in the country. Let’s tell the world that this is ‘‘Convention
City’’!

Right here is the chance for our City Fathers, the Chamber
of Commerce, every Rotarian, Kiwanis and Lion Club member,
every merchant, every industrial plant executive, every banker,
in fact for that matter every citizen to boost for this plan.
MAKE AKRON RENOWNED AS CONVENTION CITY.

The Daily News is willing to start the ball rolling and we
know that back in the head of many of our civic and industrial
leaders, some concrete plan will loom forth, whereby we can all
put our shoulder to the wheel and make the rest of the country
sit up and take notice. Let’s hope we get an immediate and
hearty response.

So here goes, ‘‘Three cheers for Akron the Convention
City.”’

(Follow-Up Story and Questionnaire)

Cheers For Plan To Make
Akron “Convention City”’

Enthusiastic Public Response Extols Daily News
Plan to Boost Local Advantages

It looks like we started something| TION CITY’’ plan and _ become

yesterday, when we suggested that
Akron had as much right to be known
as ‘‘Convention City’’ as any city on
the map.

Already -we have received hundreds
of letters extolling the plan to boost
Akron as the ‘‘Convention City.’’
We want to hear from everyone on
this topic.

Through the splendid cooperation
of the Strand Theatre, whose showing
of the picture ‘‘Convention City’’
really prompted the idea, The Daily
News is sponsoring a public spirited
contest, that will serve as an in-
ducement for everybody to take hold
of this ‘‘ MAKE AKRON CONVEN-

boosters in a constructive way.

Just write a short letter outlining
a plan to sell Akron as the leading
**Convention City.’’ You will not on-
ly help the Convention City Committee
(which is in the process of formation)
to build up a plan of action, but you
will be competing for valuable prizes
as well.

For the best and most constructive
suggestions sent in, we are offering
the following awards daily until close
of contest (date) :—

First Prize, $5.00 in eash; Second
Prize, $3.00 in cash; Third Prize,
$2.00 in cash. 20 awards of 2 Guest
Tickets each to see ‘‘Convention
City’’ at the Strand.

Exploitation Ideas

LAUGH GETTING
RUBBER NOVELTY

STRAND THEATRE
MARCH lst to Sth

COMPLIMENTS OF
HONEYWELL RUBBER co.

The big convention in ‘‘Conven-
tion City’’ is held by the Honeywell
Rubber Co. Hot water bags are fea-
tured as their trade mark at various
times throughout the picture with
great laughs ensuing. With this in
mind, miniature hot water bags have
been prepared ag novelties which, be-
cause of their appearance alone, will
get plenty of laughs.

These are made up in two styles of
novelties, One is a 4 inch miniature,
exact in almost every detail. These
sell for $5.00 per hundred imprinted.

The other while giving the effect
of a hot water bag is actually a
drawing of a bag printed on rubber
and die-cut. These are priced at $8.00
per M, $7.75 per M for 3M; and
$7.50 per M for 5M or over. These
prices include theatre and playdate
imprint.

Order direct from ECONOMY
NOVELTY CO., 239 West 39th St.,
New York City.

COOPERATIVE ADS

Many of the tieups suggested in
this section lend themselves to co-
operative newspaper ads. Many
merchants will see the advantages
of tying in on your campaign by
using copy similar to that sug-
gested for tieup window cards.
Furnish such cooperating dealers
with suitable mats or stills to be
used as pictorial units. The variety
of possibilities offered in connection
with this picture make cooperative
ads almost an assured part of your
campaign.

“Studio Styles” Tie-Up
Great Exploitation Aid

Showmen know the value
of the fashion tie-up with
Studio Styles who repro-
duce the gowns designed
by Orry-Kelly for Warner
Bros. and First National.

Approximately one hun-
dred leading stores from
coast to coast are ready to
cooperate with exhibitors
in their respective cities.
Only one retail store is ap-
pointed in each city to sell
Studio Styles exclusively.
Each store has been sup-
plied with the following
advertising and _ display
material: Newspaper Ad-
vertising Mats; 11x14 and
28x42 star photos.

Contact your local Studio
Styles store to effect a tie-
up along the following sug-
gestions: Arrange for style
show of living models
wearing Studio Styles; Dis-
tribute dealer’s circulars to
your women patrons; Sup-
ply store with scene stills
from picture for window
displays; Arrange to have
dealer carry your theatre
name and play-dates in
newspaper copy advertising
Studio Styles.

PATRICIA ELLIS

Popular’ star who
wears this charming
dress in “Convention
City.””> Designed by
Orry-Kelly and_re-
produced by Studio
Styles. (Order Still
No. PE302 from War-
ner Bros. Still De- sie
321 West This

partment, illustration is available for
dike: St. New “York publicity or advertising purposes.
be
City.) Mat No.2 Price 5c
In the Warner Bros. Merchandising plan for “Havana

Widows,” a complete listing was given of stores in the country’s
leading cities which feature Studio Styles. By making use of

this list, valuable tie-ups may be made for this fashion service.

For Name Of Studio Styles Store In Your City Write:
STUDIO STYLES, INC., 525 SEVENTH AVE., N. Y. C.

Novel Throwaway and Doorknob Hanger
Helps You

| This may be your KEY to

To Sell “Convention City”

CONVENTION CITY’

with JOAN BLONDELL and a star studded cast

IF THIS NUMBER IS DISPLAYED
IN THE LOBBY OF THE GRAND
THEATRE YOU WILL BE ADMITTED
TO “CONVENTION CITY” FREE

This key measuring 11 inches long is available both as a throwaway and a doorknob hanger
with each novelty having an individual number which will allow you to work the lucky number stunt

described on the face of the key.

Prices, including imprinting and numbering (optional at no extra cost) are as follows:
1M, $6.00; 3M, $5.50 per M; 5M, $5.00 per M; 10 M, $4.75 per M.
Order direct from ECONOMY NOVELTY CO., 239 West 39th Street, New York City.

Page Nine

Exploitation Ideas

Sell Cast And Comedy With Novel Front

BN
BM 5

=6

ONE
CONTINUOUS

Re

QQ WA
SR a
OA

PSO

This illustration shows the general design for your front display.

from the illustrations on the 24-sheet and can be easily copied in cartoon style by your artist.
subject matter may be cut-out and mounted from the 6-sheet, 3-sheet and 1-sheet.

The over-head banner is a reduction

The other
Be sure to play-up

the ten big star names and display a big assortment of stills with the punchy dialogue lines, listed on an-
other page in this merchandising plan. Additional selling lines may be picked up from the advertising copy.

CHANCE FOR BIG
TICKET SALES

The tire cover available on “Con-
vention City” is a _ swell-looking
four-color job done in a special
weather-proof colorgravure process
on patent leather finish stock. The
background is in light grey green
and white. All lettering is in back,
with “Convention City” in light grey
red, with ample room provided at
the bottom for theatre name and
play-dates. Copy and design are
shown in the accompanying illus-
tration.

Prices are as follows: Singly, 85c;
in quantities of 10 and up at 70e. If
imprinting is desired, add $2.50 to

This handsome tire cover carries
your message wherever motor vehi-
les travel, thereby reaching untold
numbers of prospective patrons
which other advertising mediums

your order in quantities of 10 and up
to 100. Over 100, imprinting is free,
Covers are sent C.O.D. unless check
accompanies order. Order directly

from: CLUFF FABRIC PRODUCTS,

may have missed.

655 WEST 55th STREET, N. Y. C.

Street Signs Get Interest

THIS WAY TO
‘CONVENTION CITY z

spotted at frequent intervals along
the road. The residential as well
as the business sections of town
should have these arrows. Trolley
cars, cabs, and all other types of

Use these arrow direction signs
in the most important sections of
the city. If there is a national

highway passing through you town
signs

make sure that these are

Special Photo-Enlargements

transportation vehicles should carry
them. Don’t miss a spot with these
attractive pointers, but be sure they
all point in the general direction of
the theatre.

Photos are one sheet size, 28 x 42, and will fit in the stock frame. They are available

in three colors, buff, peach, and green, on
backed with easels if desired.

heavy durable stock. May be mounted and
Immediate C.O.D.

shipment is guaranteed. Order directly
. G.

from NASIB STUDIOS, 160 West 46th Street, N. Y.

Page Ten

Because of the nature of ‘‘Con-
venton City,’’ it is advised to go after
employees of large organizations and
induce them to attend en masse. The
picture is one that will give them
a tremendous kick as it is based upon
incidents familiar to al] of them.

Aim especially at the Sales Depart-
ments of manufacturing concerns,
selling them on the idea of holding
a special convention at your theatre.
As an added inducement, you might
give them the use of your theatre
for a morning business session be-
fore your regular opening time.

Hold special nights for each or-
ganization with the individual organi-
zations parading to the theatre. In
addition to a direct business stimu-
lant, this stunt should break in the
news and society sections of local
newspapers. It is also a great insti-
tutional advertisement, selling your
theatre to the heads and the employ-
ees of the cooperating concerns.

In making out these itineraries, con-
testants are asked to write some brief
comment on each point of interest,
just as you would briefly describe
same to a visiting convention dele-
gate. It is on the completeness of
the itinerary and the merit of these
comments that all entries will be
judged,

Convention Sight-Seeing

Contest For School Kids

A program of entertainment is usually scheduled for convention
visitors to any city, and a sightseeing tour of the town, at which time
the natives proudly exhibit the local points of interest, parks, cherished
historic shrines ete. is almost always included. Sometimes buses are
provided for the convention guests and on other occasions volunteers
supply their private cars for this entertainment feature.

It is on this angle that this unique contest is based. The very
nature of same is bound to appeal to school authorities, who are anxious
that their pupils appreciate and know their own city from the stand-
point of historic background, famous landmarks and progressive ad-

vantages.

To conduct this contest, a newspaper should be induced to cooper-

ate.

The argument to advance to school heads and newspaper is clearly

evidenced in the initial contest story and contains the basic idea which

should be sold to these cooperating factors.
The entire contest proposition is outlined in the following an-
nouncement printed in your local newspaper.

—_—_—_—_—_—_@—___—_-
Prizes in Convention City
Sight-Seeing Tour Contest

Cash and Strand Tickets for Best Itineraries For
Entertainment of Convention City Vititors

In cooperation with the Strand
Theatre, the Daily News is offering
twenty five prize awards of cash and
guest tickets for the best ‘‘Conven-
tion City Sight-seeing Itineraries’’
submitted by local children of school
age.

‘‘Convention City’’ the timely
sereen comedy coming to the Strand
Theatre starting Jan. 28th, demon-
strates conclusively that convention
visitors must be entertained royally,
if they are to carry away a lasting
and favorable impresson of the town
in which they have gathered.

What could possibly impress con-
vention visitors to Akron more than
a carefully planned sightseeing tour
of our city, where we have so much
to be proud of?

We are sure every boy and girl in
Akron feels the same way about it.
But—if you were assigned to the
task of showing a group of conven-
tion visitors about, from what point
would you start, what route would
you take, and what points of local
interest would you proudly exhibit to
these strangers in your midst?

Here are the contest conditions.
Each contestant must write out a
sight-seeing route to be made by bus
or automobile to start at (a desig-
nated point). The points of interest
to be pointed out or visited enroute
must be given in rotation and the
trip to wind up with a visit to the
Strand Theatre to see ‘‘Convention
City.’’

Use Burgee for Front

a FUN FOR EVERYBODY

Put up on fine quality duck
in brilliant
Equipped with eyelets ready

two colors.

for stringing on marquee or

in lobby. 20 x 30 inches.
Priced reasonably at 40 cents
each.

Available only from M.

Magee & Son, Inc., 140 Ful-

ton Street: N. ¥. C. BIG

LAFF

10 ‘at STARS

Practical Idea For Great

(2 a)
Y

BW

This street ballyhoo will get a lot of attention. Promote the use of a large bus and insert cutouts
of the stars in the windows. (To carry out this idea, follow the design on the 24-sheet). Amplifiers
on top of the bus can broadcast music and short announcements about the picture. Attractive girls
on the bus can throw heralds and give-aways to people along the route the bus travels,

Ad VEITISINE Section

THOUSANDS
OF DIZZY DELEGATES G

* JOAN BLONDELL AS

See...

os)
‘e)
2
ie the hilarious reasons why 5 ; Z7
Pie A MILLION MEN LEAVE heading for the world’s greatest L;
T SS LA
» Ee __ TRAVELING SALESMEN'S Z
—S EE
: = CONVENTION A
5 = Opening in thia cily =
| —— ° | ==
= Friday Ss

10 GREAT LAUGH STARS
_JQAN-BLON-D-BLL—~
ADOLPHE MENJOU
DICK POWELL
MARY ASTOR
GUY KIBBEE
FRANK McHUGH
PATRICIA ELLIS
RUTH DONNELLY
HUGH HERBERT
SHEILA TERRY

Bz
i LED BY
ZZ

You’ve heard about ’em—tread about
’em—now join in the daffy doings of
one of those convulsing conventions

GUY KIBBEE x RUTH DONNELLY MARY ASTOR

here big business makes hey-hey—
SS w g y-hey
T H E AT R E S and farmers’ daughters make hay!
ee Ss Make the rounds with the boys. . .
= . . . Make whoo ith th eee CAAA
* FRANK McHUGH whoopee with those dazzling

— CONVENTION SWEETIES

All for the price of a ticket to First
National’s greatest comedy in years

Y VEN “

Ljh$» |=

ON NT SAE SALES DNL EL ATLL PLO CELL LE PDE LIAL LE DIE TELE LLOE LIED ELIE LE LEONI

Mat No. 25 Price 5c
110 Lines

Mat No. 34
Price 15c
645 Lines

Page Eleven

Section

Bee

NO TIME FOR MERE
GIGGLES! IT'S ONE
CONTINUOUS

“Laughter from start to finish—built
for entertainment and nothing
else”, raves Variety Daily, famous
film journal. Don’t miss it!

Lh
A First National o
hit with 10 great
laugh stars . .

JOAN BLONDELL
ADOLPHE MENJOU
DICK POWELL
MARY ASTOR

..and 6 others THEATRE

Mat No. 24 Price 10c—220 Lines

The first hilarious laugh session
comes to disorder promptly

TOMORROW at 10 A.M.

THEATRE

Mat No. 23 Price 15c—540 Lines

(Substitute name of your town in this ad.)

Page Twelve

Advertising Section

Here they are! The boys—
and girls—you’ve heard ali

those funny stories about!
They’ve got the keys to the
city—and will they open things

up. See—
Traveling Salesmen on the
rT] e a“ Loose!
throw conventions Farmers’ Daughters on the
— ° . ump!
—_ to the wind in ae

Jealous Wives on the Trail!
Missing Husbands on the Pan!

1fl

Don’t miss the first hilarious session
called to disorder promptly at

A First National Hit, with
JOAN BLONDELL - ADOLPHE MENJOU
MARY ASTOR - FRANK MC HUGH

0 eae:

10 A. M. TODAY >

THEATRE set

Mat No. 32 Price 15c—450 Lines
(Substitute name of your town in this ad.)

Mat No. 29 Price 5c
147 Lines

Page Thirteen

No wonder everybody’s on the
way to see this big laugh on big
business — hailed as the greatest
comedy in years with .....

10 GREAT LAUGH STARS

JOAN

BLONDELL

DICK

POWELL

GUY

KIBBEE

PATRICIA

Je

HUGH

HERBERT

TERRY
A First National Hit |

JOAN BLONDELL
ADOLPHE MENJOU
DICK POWELL
MARY ASTOR

Mat No. 37. Price 5c
14 Lines

FIRST NATIONAL’S COMEDY OF THE CENTURY!

CONVENTION

CITY 10s: stars

Mat No. 38 Price 5c
14 Lines

REVELATION
TO WIVES!

Come on, girls! See what goes on
when the lid goes off at one of these big
business conventions hubby’s always
running off to! It’s the funniest thing
that’s ever happened on any screen!

ADOLPHE

MENJOU

MARY

ASTOR

FRANK

McHUGH

RUTH

DONNELLY

SHEILA

Page Fourteen

Mat No. 33. Price 15c—-540 Lines

Ioan E- AT eee

Mat No. 42 Price 10c—238 Lines

% JOAN BLONDELL %& ADOLPHE MENJOU > MARY ASTOR

“LAUGHTER FRO
START TO FINISH!”

“Fast moving comedy built
for entertainment and
nothing else”, raves Daily
Variety, famous film journal.

Another
First National hit.

eee
c
Ladkeel
co
c=
Radel
a =
a
fot}
—_
—_—
ow
well
a |
LLd
=<=c
cS
ce
—
—<t
a.
=
omund
a |
Lad
=
=
e&
_
—<=
—
—_—
ce

GUY KIBBEE *& DICK POWELL * FRANK McHUGH

Mat No. 31 Price 10c—142 Lines

meu «WHY DO A MILLION MEN
LEAVE HOME EVERY YEAR?

hilarious hit
with ;
You'll know the answer, girls, after
you see what goes on when the lid

{@ goes off at a Big Business Convention!
ita CONVENTION

Tn oe
STARS

Oo A N

BLONDELL

ADOLPHE

MENJOU
aa

Mat No. 30 Price 10c—150 Lines

Mat No. 28
Price 10c
448 Lines

‘The latést model in
farmer’s daughters . . .
out to get even with the
traveling men! ....

| He made himself sales
manager overnight —
‘and what a night! . ...

tar

He thinks all
“conventions”
should be done

away with —at

GREAT

10 st: STARS

THROW “CONVENTIONS:
TO THE WIND... .

in this convulsing revelation of what goes on when the ——
lid goes off at one of those Conventions where travel- §f
ing salesmen make hey-hey—and farmers’ daughters
make hay!

The world’s best sales.

woman...so don’t buy

anything!

The whole riotous conclave under the
personal mismanagment of this. . . .

ALL-STAR ENTERTAINMENT COMMITTEE!

JOAN BLONDELL ADOLPHE MENJOU.
DICK POWELL MARY ASTOR
GUY KIBBEE FRANK MchUGH
PATRICIA ELLIS RUTH DONNELLY
HUGH HERBERT SHEILA TERRY

in First National’s Comedy of the Century

CONVENTION

She’s hunting an excuse
for a divorce — and it
might be you! . . . .

He brought his wife
along — but he doesn’t
know it yet! . eeeereese

rE §

x

No husband can fool
her! She reads men like
an open pocket-book!

So good a salesman he
can close a deal without

Years}

Page Fifteen

Advertising Section

TRAVELING SALESMEN
44, 0N THE LOOSE!

CULG
BEWARE!

The world’s smoothest traveling
salesmen are coming to town to-
morrow for the most convulsing
convention in history! They’ll ON THE TRAIL!
have the Freedom of the City—
and will they take liberties! See

them making hey-hey . . . See the

MISSING HUSBANDS
ON THE PAN! gett

convention sweeties do their stuff!

Meet them all at your peril in

the most hilarious hit in years—

NVENTION

iy

Lhals

with

10 GREAT LAUGH STARS

JOAN BLONDELL [eee . CG
ADOLPHE MENJOU | 3
DICK POWELL
MARY ASTOR
GUY KIBBEE
FRANK McHUGH 2 Ny
AND 4 OTHERS ;
TH E ATR E 10 GREAT LAUGH STARS

A First National Picture

THEATRE

Mat No. 43. Price 15c—-366 Lines ce ao oa ie

10 GREAT LAUGH
STARS THROW
““CONVENTIONS’”’
TO THE WIND!

The world’s smoothest traveling
salesmen are coming to town to-
morrow for the most convulsing
convention in history! They’ll
have the Freedom of the City—
and will they take liberties! See
them making hey-hey. .. See the
convention sweeties do their stuff !
Meet them all at your peril in
the most hilarious hit in years—

10 GREAT LAUGH STARS
JOAN BLONDELL
ADOLPHE MENJOU
DICK POWELL
MARY ASTOR
GUY KIBBEE
FRANK McHUGH
AND 4 OTHERS

First ee National's
hilarious hit

LAH EATI RE

Mat No. 35 Price 10c—120 Lines

Mat No. 40 Price 10c—162 Lines

Le

Page Sixteen

Ad VEITISINE Section

FIRST NATIONAL’S COMEDY OF THE CENTURY?

JOAN BLONDELL * ADOLPHE MENJOU x DICK POWELL x MARY ASTOR x GUY KIBBEE

‘CONVENTION CITY’

’ FRANK McHUGH x PATRI

Mat No. 26 Price 15c—159 Lines

No time for
mere giggles at this picture
—it’s oné long HOWL! 10 of your
own favorite laugh stars shoot the
works to show you what goes on when the
lid goes off at a traveling salesmen’s convention!

FIRST NATIONAL’S COMEDY OF THE CENTURY!

JOAN BLONDELL * ADOLPHE MENJOU x DICK POWELL * MARY ASTOR «x GUY KIBBEE

CONVENTION CITY

McHUGH * PATRICIA ELLIS * RUTH DONNELLY * HUGH HERBERT * GRANT MITCHELL

Mat No. 27 ~ Price 10c—72 Lines

Mat No. 36 Price 10c—294 Lines

FIRST NATIONAL’S COMEDY OF THE CENTURY!

‘CONVENTION

CITY: 10s stars

Mat No. 39 Price 10c—56 Lines | Mat No. 41. Price 15c—120 Lines

Page Seventeen

your Ist story

‘Convention City’ Is
Heralded As Riotous
All Star Comedy Hit

Comedy, that is said to be the most
uproariously funny that has come out
of Hollywood in many a long day,
will be forthcoming on the screen of
PNG erteae aecbecne atest theatre when the
new First National picture, ‘‘Con-
vention City,’’ with a splendid all
Star Cast 1s SHOW NOR tcc: ptse.c2oew ss

The story by Peter Milne, presents
an extraordinarily unique idea, deal-
ing with riotous happenings during a
salesmen’s annual jamboree at At-
lantic City. Friend wife is likely to
sit up and take notice if her husband
happens to be one of those who at-
tends conventions without her.

The action is said to be fast and
furious, beginning with the assem-
bling of the salesmen and following
them through a week of riotous es-
capades to a smashing climax in
which a hotel, as well as reputations,
is nearly wrecked. The dialogue by
Robert Lord is said to be lively and
sparkling and the situations hilarious
with its multiple entanglements.

There is an all star cast headed by
Joan Blondell as a gold digging chor-
us girl who dotes on conventions.
Others include Adolphe Menjou, Dick
Powell, Mary Astor, Guy Kibbee,
Frank McHugh, Patricia Ellis, Ruth
Donnelly, Hugh Herbert, Hobart
Cavanaugh, Grant Mitchell and Gor-
don Westcott.

Like ‘‘Union Depot,’’ ‘‘Central
Park’? and ‘*‘Grand MHotel,’’. the
scenes take place in one central lo-
cation, practically all the sequences
occuring in the Atlantic City hotel,
the headquarters of the convention-
ists. Unlike them it is pure, unadul-
terated comedy, for while the situa-
tions are dramatic and heart rending
to the characters involved, they are
rib crackers for the spectator.

Archie Mayo, ace comedy director,
handled ‘‘Convention City.’’

Pat Ellis Goes Victorian

Patricia Ellis, who has one of the
stellar roles in First National’s all
star comedy, ‘‘Convention City,’’
which: comes to: thee sae eee
Theatres on cisines:. cee , has started
a new fad in Hollywood. Quilting
bees, of all things! Pat got the idea
from her grandmother, whom _ she
visited this summer. Now once each
week, Pat and her friends gather to
make the crazy things.

Sleepy - Time Pal

Hugh Herbert seems to have lost
the pep which makes him one of
the highlights of “Convention
City,” film hit coming to the
Strand.
Mat No.18 Price 5c

Page Eighteen

Guess They Like Conventions!

Publicity —A dvance

Joan Blondell and Adolphe Menjou, two of the ten hilarious stars in

First National’s comedy riot, “Convention City,” coming Wednesday
to the Strand. Menjou, as the star salesman, seems to be selling Joan
the idea of attending a convention a week. Do you blame him?

Mat No. 14

your 2nd story

Cast of Noted Stars

Portray Comedy Roles
in ‘Convention City’

One of the largest and best bai-
anced casts ever assembled for a
single picture will be seen in the
First National comedy, ‘‘ Convention
City,’’ which comes to the ...............
ae vee theatrecon:..c..- cere. Lhe
list is headed by the blonde and vi-
vacious Joan Blondell, star of ‘‘ Ha-
vana Widows’’ and a member of the
all star casts of ‘‘Footlight Parade’’
and ‘‘Gold Diggers of 1933.’’

Miss Blondell has the role of a
super gold digger in ‘‘Convention
City,’’? who wrecks a couple of homes
and disrupts an entire convention of
salesmen by her flirtations. The lead-
ing masculine role is played by
Adolphe Menjou, who is appearing in
his first picture under his new con-
tract to the First National studios.
He will be remembered for his re-
markable work in ‘‘ Morning Glory,’’
‘<The Murder of the Circus Queen’’
and ‘‘A Farewell To Arms.’’

Mary Astor is another star in an
important role, this also being her
first picture under long term contract
for the company. She has appeared
in other First National pictures but
was recently given an exclusive con-
tract because of her splendid per-
formance in ‘‘The World Changes’’
with Paul Muni.

Dick Powell and Patricia Ellis,
who have made remarkable strides in
screen popularity in the past year,
have the juvenile and ingenue roles
while other important parts are en-
acted by such noted players as Guy
Kibbee, Frank McHugh, Ruth Don-
nelly, Hugh Herbert, Hobart Cavan-
augh, Grant Mitchell, Gordon West-
eott, Johnny Arthur and Huey White.

‘¢Convention City’? is a hilarious
comedy by Peter Milne which gives
the lowdown on the riotous doings of
staid, business men off on a conven-
tion trip with their wives safe at
home.

Archie Mayo directed the produc-
tion from the screen play by Robert
Lord,

Price 10c

your 3rd story

Fast Comedy Action
In ‘Convention City’
Set In One Location

Like ‘‘Union Depot,’’ ‘‘Grand
Hotel’? -and ‘*Central Park,’? the
plot of ‘‘Convention City,’’ the First
National picture which comes to the
PERE ach eee Pk Se theairesOne een aces
takes place within or near one central
location. In this case it is a hotel
in Atlantic City, N. J. where the
sales force of the Honeywell Rubber
Company have gathered.

Unlike these previous pictures, the
theme is largely comedy, although
there is some light drama. The action
is said to be fast, and fun beginning
with the arrival of the conventionists
at the depot, carrying through their
most undignified antics at the hotel,
and never letting down until the men
are on their way home again.

The story by
Peter Milne is a
lively take-off on
the doings of
business men at
a convention with
their wives af:
long way off.
They get into
more love tangles |;
than they can get

out of with some
amazing results FRANK McHUGH

when two of the Mat No. 11
Wives arrive on Price 5c
the scene.

There is a large and talented cast
of star players in the picture, headed
by Joan Blondell as a super vamp
who gets every one into trouble.
Adolphe Menjou and Mary Astor
make their bows in their first picture
under their new, long term First Na-
tional contracts.

Other notable players include Dick
Powell, Guy Kibbee, Frank McHugh,
Patricia Ellis, Ruth Donnelly, Hugh
Herbert, Hobart Cavanaugh, Grant
Mitchell and Gordon Westcott.

Archie Mayo directed the picture
from the screen play by Robert Lord.

your 4th story

‘Convention City’ Is
Menjou’s First Film
For First National

Adolphe Menjou will make his bow
under the First National banner in
Peter Milne’s_ rollicking comedy
drama, ‘‘Convention City,’’ when
that picture comes to the ....................
BG MGN Or OM: ia.c02. seseatecesencat A

Menjou has worked for a number
of film companies, but since his re-
turn from Europe, where he went to
make two pictures, he has been free
laneing until placed under contract
by First National pictures,

His first big hit on the screen, after
leaving the stage, was with Charles
Chaplin in ‘fA Woman in Paris.’’
Later he made many notable hits, in-
cluding ‘‘The Front Page,’’ ‘‘A
Farewell To Arms,’’ ‘‘ Murder of the
Cireus Queen,’’ ‘‘Morning Glory’’
and ‘‘The Worst Woman in Paris.’’
He is noted for the sophistication,
suaveness and polish with which he
enacts his parts as a ‘‘man of the
world.’’ He also is famed ag one of
the best dressed men of the screen.

In ‘‘Convention City’’ he plays the
part of a super-salesman who is only
cheated out of the sales management
of his concern by his too many love
tangles. The story is a snappy take-
off on Atlantic City business conven-
tions in which the conventionists are
depicted as having too much fun act-
ing as playboys to pay much atten-
tion to business.

There is an all star cast which in-
cludes such well-known players as
Joan Blondell, Dick Powell, Mary
Astor, Guy Kibbee, Frank McHugh,
Patricia Ellis, Ruth Donnelly, Hugh
Herbert, Hobart Cavanaugh, Grant
Mitchell and Gordon Westcott.

Scenes were taken both at the stu-
dio in North Hollywood and in At-
lantie City. Archie Mayo directed the
picture from the screen play by
Robert Lord.

your 5th story

Dick Powell And Pat
Ellis Again Lovers
in ‘Convention City’

Dick Powell goes back to his old
screen flame in ‘‘Convention City,’’
an uproarious First National comedy
by Peter Milne which comes to the
Fae nN alae A HeatNO ON: Jens, cece
She is none other than Patricia Ellis,
the recently imported Broadway fa-
vorite, whose first part in pictures
was to play Dick’s sweetheart in
‘““The King’s Vacation.’’

Dick, in fact, has been a fairly con-
sistent lover, having had but two
sweethearts in his entire screen life.
That, however, is not so old, he hav-
ing come to First National about a
year ago. In three of his pictures
for First National his light 0’ love
was Ruby Keeler, the two having ap-
peared together in the juvenile and
ingenue leads in ‘‘42nd Street,’’
‘“Gold Diggers of 1933’? and ‘‘ Foot-
light Parade.’’

In two other pictures, Dick has had
no sweetheart at all. Both roles, one
a football star in ‘‘College Coach’’
and the other a crooner in ‘‘ Blessed
Event,’’ would seem to eall for lady
loves, as these are the characters
women are presumed to pick for hero
worshipping. But as far ag the stor-
ies go there is no one to love him.

In ‘‘Convention City’’ Dick plays
th: role of a youthful salesman while
Miss Ellis is the daughter and the
boss of his boss.

The story is a sparkling take-off
on so called business conventions in
which the convention attenders are
painted as playboys. It carries an all
star cast which includes Joan Blon-
dell, Adolphe Menjou, Mary Astor,
Guy Kibbee, Frank McHugh, Ruth
Donnelly and Hugh Herbert.

Archie Mayo directed the picture
from the screen play by Robert Lord.

your 6th story your 7th story

Noted Screen Stars
Spring Big Surprise
On Blase Hollywood

More and more Hollywood stars
seem to use the airlines nowadays in
their jaunts between New York and
the Hollywood movie capital. Even
the famous old Santa Fe station in
Los Angeles isn’t quite the happy
hunting ground for luminaries that
it used to be.

Employees of the station decided
one day, however, that the old days
had come again. The morning began
with the arrival of Joan Blondel,
Mary Astor and Dick Powell.

There didn’t seem to be a train
just then that any of them would be
taking. What were they waiting for?
Excitement reached a new peak when
the three were joined by Adolphe
Menjou and Patricia Ellis. A moment
later who, should hurry into the ter-
minal, glancing at his watch, but Guy
Kibbee. Then came Frank McHugh,
Hugh Herbert and Ruth Donnelly.
All were dressed for travel.

Then came Archie Mayo, director,
hustling through the crowd. He called
to a troup of men waiting at one side
of the station platform: ‘‘We’re late,
boys.’?

The crowds went on their way.
The porters returned to their odd
jobs. Mayo’s technical crew unpacked
their equipment and set it up. At
least Los Angeles knows when a pic-
ture’s going to be shot,

The stars had all arrived for work
—not travel. They were making
scenes for ‘‘Convention City,’’ First
National’s hilarious take-off on sales
conventions, which comes to the
Saar aire Qheatre ON stesso
The screen play is by Robert Lord,
based on a story by Peter Milne.

your 8th story

Beauty Winners See
Their Atlantic City
Hotel In Hollywood

From Atlantic City, New Jersey, to
Atlantic City, Hollywood, is a long
jump, but two young chorus beauties
have just taken it.

Blanche McDonald, as Miss Califor-
nia, and Marie Marks, as Miss
Missouri, took part in last season’s
Atlantic City beauty pageant. After
its close, they were engaged by First
National Pictures and journeyed to
Hollywood.

The first sound stage they saw at
the studio took them back to Atlantic
City. ‘‘Convention City,’’ which

“Yes, Wifey, I’m Working Tonight”

Blondell Spurred By
Love Into Trying To
Change Screen Name

It may be box-office allure to every-
body else, but it’s only Blondell to
her.

Joan Blondell wanted to change her
name and be billed as Joan Barnes
in her latest First National picture,
‘“Convention City,’’ which comes to
Chee cen Theatre OW x sic. .c0082.8...5

And why did she want to change
it—the name with which she has
achieved screen fame? It isn’t nu-
merology that’s responsible—nor any
other ‘‘fad,’’ to quote Joan’s words.
No, it’s more serious than that. It’s
love.

As the world knows, Joan is mar-
ried to George Barnes, an ace camera-
man. But she also wanted the world
to know how much she values him.
Henceforward, she wanted to be
known as Joan Barnes on the screen.

But studio officials believe that
love and sentiment are all very well
for private life, but not when it in-
terferes with business. And the name
Joan Blondell is known to the public,
whereas Joan Barnes isn’t. There
was the matter of contract, so while
Joan can call herself Barnes in pri-
vate life, she is billed as Blondell in
‘“Convention City.’?

In the picture she heads an all star
cast which includes Adolphe Menjou,
Dick Powel, Mary Astor, Guy
Kibbee, Frank McHugh, Patricia
Ellis and Ruth Donnelly. The story
by Peter Milne is an uproarious take-
off on business conventions at which
the tired business man spends most
of his time pursuing wild women in-
stead of solving his company’s prob-
lems. Archie Mayo directed. Screen
play by Robert Lord.

comes to the ..................4. Theatre on
Fr ree » was being made on
this stage at the time, under the di-
rection of Archie Mayo. The set
represented the lobby of an Atlantic
City hotel.

‘‘Look!’’ gasped Blanche, grasp-
ing Marie. ‘‘It’s our hotel! ’’

So it turned out to be, since the
settings for ‘‘Convention City’’ were
all modeled after actual locations in
the seaside resort town. In this case,
the single difference was that the
lobby was now populated by such
familiar figures as Joan Blondell,
Adolphe Menjou, Guy Kibbee, Dick
Powell, Mary Astor and other play-
ers, instead of by the ordinary throng
of tourists, and traveling salesmen
attending a business convention.

The story by Peter Milne is a hil-
arious comedy concerning the doings
of the tired business man off on a
convention with wifie safe at home.

Adolphe Menjou is seen here with beautiful Mary Astor in one of the

incidents from First National’s laugh-hit, “Convention City,” which

opens Wednesday at the Strand. For a pair of salesmen, this couple
do not seem to keep their minds strictly on business.

Mat No.15 Price10c

And our guess is that it’s “Convention City,” that hilarious First Na-
tional film of big businessmen on a good time. The three stars shown
here, Joan Blondell, Adolphe Menjou and Mary Astor are just a few
of the ten favorites listed in the cast. Others are Dick Powell, Guy
Kibbee, Frank McHugh, Hugh Herbert and Patricia Ellis.

Mat No. 16

Price 10c

Dick Powell Frames
First Dollar He Earned

Prominently framed in Dick Pow-
ell’s. Hollywood home is the first
money he ever earned as a musician.
It is a well-worn dollar bill and rep-
resents a full night’s tooting on a
saxaphone when Dick was but 14 years
old. Dick was all for blowing the
money for a first baseman’s mitt,
but Mrs. Powell, visioning mother-
like her son’s future success, insisted
he save it. Dick is now one of the
members of the all star cast in the
First National comedy, ‘‘Convention
City,’’ which comes to the....................
PHOAGTOROME.. ose. <aes soca = 5

Hugh Herbert Played
“Voice”’ in Silent Film

Hugh Herbert, actor, writer, and
director, who has a role in the First
National picture, ‘‘Convention City,’’
which comes tO ................00006 Theatre
OW: 2) ee eee ,» WAS the first
talking picture. Years ago, while
trouping through eastern Massachu-
setts, the screen comedian was drafted
into an emergency service to read the
dialogue of all male parts behind the
screen of a silent picture. He vocally
portrayed nine males from a four
year old boy to an aged grandpa.

Wisecracking Traffic
Cop Halts Blondell

Returning homeward at 60 miles an
hour from the First National Studios
where she had been at work on her
latest picture, ‘‘Convention City,’’
which comes to the ...........cceeee
Thestres One ec. , Joan Blon-
dell was halted by a traffic cop who
called sarcastically:

‘*Hi, Nellie. Where do you think

you are going? To a fire?’’

‘*Yes,’’ she snapped, ‘‘and it’s my
own house.’’

The officer looked in the direction
she pointed and true enough a dense
cloud of smoke was pouring out of
a window. He passed up the ticket
and turned in an alarm. The dam-
age was confined to one bedroom.

Board Walk Shot For
“Convention City”

While most of the scenes for
“Convention City” were taken at
the First National Studios and on
location around Los Angeles, Direc-
tor Archie Mayo made some of the
shots at Atlantic City. The pic-
ture is a hilarious take-off on con-
vention doings at the New Jersey
coast resort and no picture would
be complete without scenes on the
famous Boardwalk. The picture,
which has an all star cast headed
by Joan Blondell and Adolphe Men-
jou, will be shown at the........0..00000..
Theatre Oi.i.cik

Menjou and Powell
Rival Tailor Models

With Adolphe Menjou now on the
Warner Bros. lot, where he played
with an all star cast for the First Na-
tional comedy, ‘‘Convention City,’’
which comes £0 the .............::cccssesseceeees
Pheatre: ON..5,..ccs ale » & rivalry
has sprung up between him and Wil-
liam Powell. Each has been rated as
the best dressed actor in Hollywood.
The other stars are sitting on the
sidelines watching them with a wary
eye to pass judgment on which pos-
sesses the greatest degree of sartorial
splendor.

McHugh Joins Toluca
Lake Movie Colony

Frank McHugh, who has an impor-
tant role in ‘‘Convention City,’’ the
First National picture which comes
WOMEN So e.c tres eat Theatre on
Se eee » is the latest actor
to join the Toluca Lake movie colony.
With his bride he has just moved into
a beautiful new house they built. Of
course a Tolucan has to be a city
official . . . that’s a rule in this ex-
clusive little colony. So Frank now
struts under the title of ‘‘Chief
Sealer,’’ in charge of Weights and
Measures . . . bestowed upon him
by none other than Mayor Richard
Arlen,

Page Nineteen

Ciurrent Publicity

(Review)

“Convention City, 10-Star
Comedy Hit at the Strand

Blondell, Menjou, Astor, Powell, Kibbee, Head

Season’s Finest Cast in Funniest Film

F laughter tends to crack your ribs or put an ache in your
diaphragm, then you should be warned against ‘‘Convention
City,’’ the First National comedy which opened yesterday

BE ec Theatre. On the other hand, if you
can take it, you should be cautioned not to miss this uproarious
film—in our judgment the screen riot of the season.

‘<Convention City,’’ at its opening,
sets a fast and furious pace—and
that pace never slackens for an in-
stant. Our first glimpse of the prin-
cipal characters reveals them enroute
to Atlantic City—the nation’s prin-
cipal locale for salesmen’s jamborees.
From then until they straggle to the
train once more, at the finish of a
week’s roistering, there is action,
punch, surprise. Several individual
stores are interwoven to form the
main thread of this gay narrative—
all of them working out to a con-
clusion against the background of the
riotous convention,

Wives might even get a hint as
to what friend husband is doing in
the way of pursuing wild women when
he is supposedly hard at work organ-
izing his business. For there are al-
most as many love tangles in the pic-
ture as there are conventionists.

As a cast for this sprightly comedy,
First National assembled one of the
most impressive lists of ‘‘names’’
that has come out of Hollywood in
many months. What better guarantee
for an evening of hilarity than the
appearance of Joan Blondell, Adolphe
Menjou, Dick Powell, Mary Astor,
Guy Kibbee, Frank MecHugh—all in
major roles? Add to these, such
payers as Patricia Ellis, Ruth Don-
nelly, Hugh Herbert, Hobart Cavan-
augh, Grant Mitchell, Gordon West-
cott—and you have some idea of the
acting talent that has been lavished
on this film.

Archie Mayo, supreme in comedy,
has directed ‘‘Convention City’’ and
given it exactly the brisk tempo it
demands. From one convulsing situ-
ation to another, it skims with light-
ness and dexterity. As comedy di-
rection, Mayo’s work has never been
surpassed.

The original story is the work of
Peter Milne, author of such screen
plays as ‘‘ The Kennell Murder Case’’
and ‘‘From Headquarters’’ and Rob-
ert Lord has handled the adaptation
with rare skill.

Unless you’re too concerned about
those ribs and diaphragm don’t miss
this rollicking picture. It is Holly-
wood comedy at its funniest.

The “Eyes” Have It

opening day story

“‘Convention City,’’
Fast Comedy Riot To
Open At...... Today

More love tangles than have ever
been seen in one picture before will
be unfolded on the screen of the
ee eee theatre when the latest
First National comedy, ‘‘ Convention
City,’’ will open today. The many
love affairs are said to lead to the
maddest, merriest situations imagin-
able.

The plot of the story is unique and
novel, centering about the riotous
happenings at the annual sales jam-
boree at Atlantic City, and painting
the conventionists as neglecting bus-
iness meetings in order to turn play-
boys.

A couple of wives who drop in un-
expectedly on the carousals add to
the hilarious entangelments. Joan
Blondell, as the gold digging, blonde
haired vamp, causes most of the
troubles with her roving eyes and
her siren smile. Men attending the
convention fall for her by the car
load with disastrous results to their
bankrolls,

A strong all star cast includes, be-
sides Miss Blondell, Adolphe Menjou,
Dick Powell, Mary Astor, Guy
Kibbee, Frank -McHugh, Patricia
Ellis, Ruth Donnelly, Hugh Herbert
and Hobart Cavanaugh.

The story by Peter Milne is said
to be unusually lively and entertain-
ing with enough big laughs to shake
the sides from the first sequence to
the hilarious finale. Robert Lord, au-
thored the screen play, while Archie
Mayo, directed.

Joan Blondell, one of the “Convention City” stars.
Mat No.7 Price 10c

Page Twenty

The Salesmen Start To Travel

What is the menace behind this sudden movement of Adolphe Menjou
and Guy Kibbee in “Convention City”? Could it be Mary Astor, Joan
Blondell, or one of the ten stars featured in the First National hit now
QaWNG= ee Theatre? Our guess is that an uprising of
the female representation is causing the hasty departure of the lady-
killers. You'll have to see “Convention City’ to find out.

Mat No.17 Price 10c

Ist day of run

Joan Blondell Lugs
Her Make-up Around
In Marketing Basket

Travelers in the Santa Fe station
in Los Angeles displayed an unusual
interest in a basket Joan Blondell
carried on her arm while she was
working on location there in the hil-
arious First National comedy, ‘‘Con-
vention City,’’ now showing at the
ca ee Theatre.

It was an ordinary, or garden va-
riety of basket, fairly large and made
of green, red and white raffia. Queries
were made as to whether she carried
her darling with her, or perhaps was
bent on doing her marketing. But
the basket was for her make-up.

Joan scorns the usual shiny make-
up box and the other elaborate equip-
ment which many screen stars carry
with them, or rather have their maids
carry. She likes to have her hand
mirror, lip stick, powder and rabbit’s
foot within easy reach. Also Joan
likes informality.

So Joan tripped along, basket in
hand—and with the carefree look
that comes of doing for yourself what
you want done.

The railway sequences represent
the arrival of a convention train at
Atlantic City with several hundred
salesmen ostensibly intent on business
but looking for a wild time. Miss
Blondell heads an all star cast which
includes Adolphe Menjou, Dick
Powell, Mary Astor, Guy Kibbee,
Frank McHugh, Patricia Ellis and
Ruth Donnelly.

Archie Mayo directed the picture
from the screen play by Robert Lord,
based on a story by Peter Milne.

““VITAGRAPH GIRL”
HAS EXTRA ROLE

Florence Turner, once the ‘‘ Vita-
graph Girl’’ still striking looking and
lustrous eyed, is appearing as an ex-
tra in the First National picture
‘“Convention City,’’ now showing at
the: eee Theatre.

2nd day of run

Menjou At Rally Of
Famous Artists Who
Fought War Together

While working on the production
of ‘‘Convention City,’’ now showing
Rte theOacent ns ree theatre, Adolphe
Menjou called for a reunion of sev-
eral celebrated artists who had fought
in the same regiment with him dur-
ing the World War.

The men at the gathering, all of
whom were stationed in the Alpine
sector and saw action at St. Mihiel,
inelude Lucien Littlefield, actor,
Hector Turnbull, producer, Gilbert
Emery, actor, Al Kaufman, film exee-
utive, George Hibbard, director,
Ernest Hemingway, John Dos Passos
and Gouverneur Morris, authors,

Upon his return home after the
war, in which he rose to the rank

ADOLPHE
MENJOU

One of the stars
of “Convention
City” at the
Strand

Mat No. 12

Price 5¢

of Captain, Menjou worked for a
number of picture companies and
made one of his biggest hits in
Ernest Hemingway’s ‘‘A Farewell
to Arms.’’

He finally signed a long term con-
tract with First National pictures,
his first picture being ‘‘Convention
City,’’ which is a hilarious comedy
drama by Peter Milne, based upon
the playboy activities of members of
a supposedly business convention.

There is an all star cast which in-
cludes besides Menjou, Joan Blondell,
Dick Powell, Mary Astor, Guy
Kibbee, Frank McHugh, Patricia
Ellis, Hugh Herbert and Ruth Don-
nelly. Archie Mayo directed the pic-
ture from the screen play by Robert
Lord.

3rd day of run

Mary Astor Plays In
4 Successive Films
Without Day’s Rest

Since Mary Astor, featured in
‘¢Convention City,’’ the First Na-
tional comedy now showing at the
oe! See Theatre, started work
at the studios in July, she hasn’t had
even a day off between pictures.

Her first film work of the season
was in ‘‘The Kennel Murder Case’’
with William Powell. Even before
that finished, she was cast for a part
in ‘*The World Changes.’’ Then she
was immediately given a part in
‘<Convention City,’’ and before that
production was completed, she began
work in ‘‘Easy To Love.’’ Fortun-
ately, Miss Astor loves to keep busy.

In ‘‘Convention City’’ she is one
of the members of an all star cast,
which includes Joan Blondell, Adolphe
Menjou, Dick Powell, Guy Kibbee,
Frank McHugh, Patricia Ellis and
Ruth Donnelly.

The story by Peter Milne is a hi-
larious take-off on the tired business
man, who presumably goes to a con-
vention for business reasons and then
spends his time acting as a playboy.
Archie Mayo directed it from the
sereen play by Robert Lord.

4th day of run

McHugh Walks Miles
As He Rides Train
In ‘Convention City ’

Frank McHugh has done a lot of
train riding in the course of his troup-
ing career. But he’s never traveled
over the same track as often as he
did one day while working in ‘‘Con-
vention City,’’ a First National pic-
ture now showing at the ........0...0....
Theatre.

A seven-car train was constructed
for this picture, one side of which
was left off, but in all other respects
an accurate duplicate of Pullman
cars. Instead of a locomotive, two
cable trucks, stationed at each end
of the stretch of track, supplied the
motive power, and pulled the cars
back and forth.

One of the scenes in ‘‘Convention
City’’ shows these seven cars jammed
to the doors with salesmen on a spree,
bound for their annual sales conclave
in Atlantic City. The camera photo-
graphs these men as the cars pass
before it.

Frank, as one of the more alcoholic
of the conventioneers, also moves be-
fore the camera. He moves from one
end of the train to the other, advanc-
ing down the aisles and corridors by
fits and starts. He isn’t sure how
many miles he totalled the day this
sequence was shot. But he knows it
was plenty as Director Archie Mayo
took the scene over and over again.

The story by Peter Milne is a hi-
larious comedy revealing the part
played by women in a supposedly
staid business convention. There is
an all star cast which includes be-
sides McHugh, Joan Blondell, Adolphe
Menjou, Dick Powell, Mary Astor,
Guy Kibbee, Patricia Ellis and Ruth
Donnelly. The screen play is by
Robert Lord.

Dick Powell Gets
Most Fan Mail

Dick Powell, who has been appear-
ing in pictures only a year, now re-
ceives the largest fan mail of any
First National star. The letters run
into the hundreds each week. Dick is
now appearing in the juvenile role in
the First National comedy, ‘‘ Conven-
PIO CL Ys Ab LN tose ccconataacs, Theatre.

Ona: Publicity

Versatile Star

many stars of “Convention City.’’
Mat No. 20 Price 5c

‘Convention City’
Tip-Off To Wives

**Convention City,’’ a hilarious
First National comedy now show-
ing. at thea Biston. theatre
is said to be a tip-off to lonely
wives.

The story by Peter Milne pur-
ports to reveal, in humorous vein,
actual happenings at the annual
business conventions held by bus-
iness organizations. If you would
believe the author these conven-
tions are the wildest of wild jam-
borees.
~ At any rate the picture is filled
with love tangles which the trust-
ing wife at home knows nothing
about. That is, none save two who
drop in unexpectedly on their hus-
bands to the,embarrassment of all
concerned.

An all star cast in the import-
ant roles, includes such players as
Joan Blondell, Adolphe Menjou,
Dick Powell and Mary Astor.
Archie Mayo directed.

Sth day of run

Powell - Ellis Have
Come Along Rapidly
In Films Past Year

Two players who are now appear-
ing in the all star cast of First Na-
tional’s ‘‘Convention City’’ at the
Pitot Siri a theatre, have made a
remarkable rise to screen fame, in a
comparatively short time. They are
Dick Powell and Patricia Ellis, who
have the juvenile and ingenue roles,
in an all star cast comedy.

Both were placed under contract
with Warner Bros.-First National
studios less than a year ago. Neither
has had any screen experience before
that time, Powell having been a sing-
er and orchestra leader and Miss
Ellis a stage player of comparatively
short experience, being now only sev-
enteen years of age.

Powell made an instantaneous hit
as the crooner in ‘Blessed Event’’
and went on to other successes in
‘“Footlight Parade,’’ ‘‘Gold Diggers
of 1933’’ and ‘‘42nd Street.’’ His
popularity is attested by the fact
that he now receives more fan mail
than any other artist at his studio.

Miss Ellis appeared first in a small
role in ‘‘King’s Vacation,’’ then was
given the leading feminine role in
‘‘Hlmer the Great’’ with Joe E.
Brown and in ‘‘The Narrow Corner.’’
She also appeared with Paul Muni in
‘*The World Changes.’’

**Convention City’’ is a hilarious
comedy involving a multiple series of
escapades involving riotous conven-
tionists on a jamboree at Atlantic
City. Others in the cast include Joan
Blondell, Adolphe Menjou, Mary
Astor, Guy Kibbee, Frank McHugh
and Ruth Donnelly.

Archie Mayo directed the picture
from the screen play by Robert Lord,
based on a story by Peter Milne.

Westcott Claims His
Dog Is A Real Lady

Gordon Westcott, who is appearing
in the First National comedy ‘‘Con-
vention City,’’ now at the ....................
Theatre, says his dog, Edy, not only
was but is a lady. Gordon goes home
at night tired enough to get into bed
for his reading.

Edy, a friendly dachshund, hops
up onto bed and lies there watching
him with big brown eyes as long as
he reads and keeps the light on.

When he turns the lights off, Gor-
don says, lady Edy gets down off the
bed in a hurry and makes a beeline
for a more circumspect part of the
house.

Pat Ellis Claims To Have
Only Shock-Proof Home

Patricia Ellis, appearing in an im-
portant role in ‘‘Convention City,’’
the First National comedy now at
those An ee Theatre, claims to
have the only shock-proof home in
Hollywood.

Pat and her mother live on the very
top of a hill in the Whitley Heights
section of the movie city. During
the earthquake of last March and
again in the milder fracas of October
Ist, they felt not a single shudder.

As a result, all of Patricia’s friends
are planning to visit her—day or
night—the next time the earth trem-
bles.

Supports Star He
Formerly Directed

Ruth Donnelly, member of the all
star cast of the First National comedy
‘*Convention City,’’ now at the........
SscdtG Theatre, was a child star
in pictures some years ago. She was
directed by Frank Crane. Now Frank
is a *‘bit’’ part on the ‘‘ Convention
City’’ set and Ruth is playing one
of the leads.

“Oh, Sugar-plum! Buy Me That”

Stars Detained at
Theatre by Door-man

When ‘‘Convention City,’’ the
amusing First National comedy now
BESthe no ee ee Theatre, was
previewed in a small town outside of
Hollywood, the theatre manager told
his door-man that no one was to be
allowed in without a ticket. Dick
Powell, one of the film’s stars, drove
out with Joan Blondell to see their
latest effort, and, arriving after the
last seat had been sold, tried to get
in on their face value. Nothing do-
ing. So Dick and his Joan cooled
their heels in the lobby until the
manager showed up, to admit the
stars with apologies,

Mary Astor In Film
By Her Former P. A.

Mary Astor, formerly known as
Lucille Langhanke, was once a mem-
ber of a company that picturized sev-
eral Holman Day’s stories of the
Maine woods. The films were made
on the spot. The press agent who
traveled with the troupe from New
York to Maine was Peter Milne,

Now Lucille, as Mary, is appearing
with an all star cast in the First
National comedy, ‘‘ Convention City,’’
atthe. see Theatre and the
author of the story is Mr. Milne.

Guy Kibbee Wears
Curly Wig In Film

For the first time Guy Kibbee has
donned a disguise in picture work,
appearing in the First National pro-
duction of ‘‘Convention City,’’? now
Showing sat the’ 22 ae, ees Theatre,
in a curly, reddish brown wig. As
Guy insists on getting more or less
inebriated during the conventionists’
jamboree, the wig is seen in sorts
of dishabile and at every angle. And
sometimes he loses it entirely, leav-
ing his shiny dome exposed. In real
life Guy wears his bald pate naked
and unashamed.

How the gals do fall for these fast traveling salesmen! Joan Blondell
making hey-hey with Guy Kibbee, at the ............................ Theatre in
“Convention City” which features a host of First National stars.

Mat No. 22 Price 10c

Page Twenty-one

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Roe Tht Leo F. Forbstein

Aboard their special bound for the
annual convention in Atlantic City,
the salesmen of the Honeywell Rubber
Company are getting nicely plastered.
Among them are T. R. Kent, a sharp
salesman and good fellow; Arlene
Dale, the best saleswoman on the
road and a princess of good fellows;
George Ellerbe, a henpecked husband,
with Mrs. Ellerbe; Jerry Ford, young
enthusiastic, attending his first con-
vention.

On arrival at Atlantic City, while
they are being welcomed by the May-
or’s representative, Jerry picks up
Nancy Lorraine, a chorus girl, and
dates her for that evening. At a
party held in a suite at the hotel he
gets into a jam with her and Kent
has to help him out of it. Nancy
leaves enraged. Mrs. Ellerbe, across
the hall from Kent’s room, sees her
go and is seandalized. She wires his
wife.

Kent is eager to receive an appoint-
ment as sales manager of the Com-
pany. He and HEllerbe are rumored
as the two most likely candidates.
When old Ellerbe asks Kent for his
help in getting rid of his wife, Kent
doesn’t think it’s such a bad idea.
Ellerbe might just happen to get into
trouble if his wife was out of the
way, and Honeywell, a pious soul,
would never give him the appointment
if he heard of it. Ellerbe’s wife re-
ceives a fake wire, sent by Kent,
calling her to her sick sister.

Ellerbe, who has a roving eye, has
met Nancy at the same jamboree
where she took Jerry over the jumps.
He dates her up. In the meantime,
Jerry has met Claire.Honeywell, the
boss’ daughter. He takes her out.

But Kent, the worldly wise, has rea-
lized how much Claire could help him
in getting the appointment and joins
them, to Jerry’s dismay. Later, Claire
tells Jerry that she adores masterftl
men like Kent, that he himself is
sweet but too young.

George Ellerbe and Nancy are
caught in George’s suite by Nancy’s
husband. Mrs. Ellerbe returns un-
expectedly. Kent sees her in the lob-
by. Suffering from an attack of con-
science, he rushes upstairs to warn
Ellerbe and finds the latter in the
midst of being taken for five thous-
and dollars by the outraged husband.
Kent straightens this out in short
order and sends the husband packing,
only to be caught alone with Nancy,
after he has hurried Ellerbe down the
fire escape. To make matters worse,
his own wife arrives at this juncture
with private detectives. She has been
anxious for some time to secure evi-
dence for a divorcee. Here’s her
chance.

Kent dates up Claire for a midnight
supper but Arline Dale intercepts the
girl and she does not keep the date.
On the final day of the convention,
Honeywall announces the name of the
new sales manager—but it is neither
Kent nor Ellerbe. Instead, it is
Goodwin who has caught Honeywell
himself in a compromising situation.

The convention ends. The hotel
looks as if it had been visited by a
eyclone. The salesmen go to their
special train. Mrs. Kent will get her
divorcee, leaving Kent free to marry
the faithful Dale. Claire gets an ap-
pointment as assistant sales manager
for Jerry. They become engaged as
the special pulls out of town.

First National Pictures, Inc.

& The Vitaphone Corp. 25%
present
‘‘CONVENTION CITY”’ 100%
with

Joan Blondell—Adolphe Menjou—Dick Powell 75%
Mary Astor—Guy Kibbee—Frank McHugh 75%

Patricia Ellis—Ruth Donnelly
Hugh Herbert—Grant Mitchell 75%
Directed by Archie Mayo 20%
A First National and Vitaphone Production 40%

Page Twenty-two

An Abner Dean impression of Dick Powell, appearing in the First
National all-star comedy hit “Convention City’ at the .............. Theatre.

Mat No.1 Price 10c

Patricia Ellis Feels for
Newcomers in Hollywood

Worst Period in Getting Started Is Waiting for
Studio to Assign Player His First Role

668 KNOW exastly how they feel,’’ said Patricia Ellis.
Patricia was talking about the young hopefuls who
come to Hollywood—who have always come to Hollywood.
They were talking in particular of three or four young people.
All of them had ‘‘done things’’ on the New York stage, only to
find themselves apparently forgotten in Hollywood—in spite of

contracts.

‘‘Whoever called it ‘Heartbreak Town’ was right, if trite,’’
said Patricia. ‘‘And I’m not trying to be funny.”’

She was waiting for a scene to
be called during the shooting of
the First National comedy drama,
“Convention City,” in which she is
now appearing at the .............
Theatre, with Adolphe Menjou, Joan
Blondell, Mary Astor, Dick Powell,
Guy Kibbee, Frank McHugh, Ruth
Donnelly and others. That’s what
Patricia herself has achieved in her
scant year of movie life—an im-
portant place in one of the season’s
most impressive all-star casts. Like-
wise, she recently had important
billings with Paul Muni and Aline
MacMahon in “The World Changes.”
Nevertheless ......

“T know exactly how they feel,”
she said.

“How do you know?” she was
asked. You’ve certainly done well
enough in a short time.”

“Oh, at first it’s awful,” Pat went
on, grimacing. “They bring you
out here and just at first you get
all sorts of little attentions—the
kind of thing that makes you think
you must be pretty good. Then, all
of a sudden, the silences set in.
The studio doesn’t call you; you’re
not cast in anything. You begin
to doubt if the casting director will
remember you, if you meet him face
to face. It’s trial by fire—no mis-
take about that.

“At first you’ve thought: ‘Well,
perhaps they have big things in
mind for me.’ Now yow’re sure you
will be doing well if they call you
for a bit or an extra job. Those
are the worst weeks of all in the
‘Hollywood routine.’ But from what
Y’ve heard almost everybody has to
go through them. I know exactly
how they feel,” she said again, with
econviction—and she referred to the
three or four youngsters from
Broadway.

“Naturally they take it to be
studio indifference, and perhaps it
is. Anyhow, it’s a galling ordeal and
your ego soon shrinks to the point
where ‘that’s all there is—there isn’t
anymore.’ But if they’ll only sit
tight—and can ‘take it’—they’ll
come out all right. They will,
really.” Her eyes opened wide. “I
wanted to go back to New York.
I was sure nobody wanted me here.
Now I’m glad I stayed. I’m really
working at last.”

Others are glad, too, that Patricia
stayed. In recent months she has
emerged as one of the best-liked,
the most personable and talented
ingenues on the screen. Perhaps,
as she says, it all came about
through “sitting tight” and waiting.
Or perhaps her undeniable abilities
had more to do with it than she
believes.

After that first disheartening
period of waiting, she had her first
part—a small one—in “Three on a
Match.” Then suddenly the first
real break arrived—an important
role with George Arliss in “The
King’s Vacation.” There followed,
in quick succession, leading parts
with James Cagney in “Picture
Snatcher,” with Joe E. Brown in
“Elmer the Great,” with Douglas
Fairbanks, Jr., in “The Narrow
Corner.”

From there it was only a step—
a short step, too—to a featured role
with Muni in “The World Changes”
and to the “all-star” rating of “Con-
vention City.”

“Convention City” is an uproari-
ous comedy based on the playboy
antics of men at a business con-
vention. Archie Mayo directed it
from a screen play by Robert Lord,
based on the story by. Peter Milne.

Length—6431 Ft. Running Time—69 Mins.

GUY KIBBEE

Guy Kibbee was born in El
Paso, Texas, on March 6, 1886,
weighs 200 pounds and is 5 feet
10 inches tall. Launched upon a
stage career at an early age, he
toured the country for years with
various stock companies and won
attention as one of America’s most
capable actors.

His performance in the Broad-
way production, ‘‘The Torch
Song,’’ was so outstanding that
Hollywood summoned him for im-
portant screen roles, and since his
introduction to movie audiences,
he has gained a huge following
among the fans.

His more recent pictures include
‘‘Havana Widows,’’ ‘‘The World
Changes,’’ ‘‘ Lilly Turner,’’ ‘‘ The
Silk Express,’’ ‘‘The Life of Jim-
my ODolan,’’ ‘‘Girl Missing,’’
‘42nd Street,’’ ‘‘Footlight Par-
ade’? and ‘‘Gold Diggers of
1933.2?

RUTH DONNELLY

Ruth Donnelly was born in Tren-
ton, N, J., a niece of Mayor Fred
Donnelly of that city, who has the
long distance record of holding
down that chair for twenty-two
years.

She was trained for the stage
from childhood and started her
theatrical career in the chorus with
Ina Claire in ‘‘The Quaker Girl.’’
She was with George M. Cohan
four years and played comedy
leads with Broadway shows for
many seasons before entering pic-
tures.

Miss Donnelly went to Holly-
wood a little more than a year ago,
appearing in minor roles in several
pictures. Her first distinctive hit
came with her role in ‘‘Blessed
Event,’’ after which she was
signed by Warner Bros.

Her recent pictures include
‘*Havana Widows,’’ ‘‘Female,’’
‘*Pootlight Parade,’’ ‘‘Bureau of
Missing Persons,’’ ‘Goodbye
Again,’’ ‘‘Private Detective 62,’?
‘‘Lilly Turner’? and ‘‘Ever in
My Heart.’?

FRANK McHUGH

Frank McHugh has been on the
stage since his early youth. Born
in Homestead, Pennsylvania, of
theatrical parents, Frank’s earliest
thoughts were of the theatre.

Following years as a trouper in
many stock companies throughout
the United States and Canada, he
was induced by his friend, Frank
Fay, to accept a role with the lat-
ter in ‘‘Bright Lights.’’ His
work drew the attention of screen
audiences and after having given
outstanding performances in many
pictures, he was signed under a
loug term contract by the Warner
Bros.

His latest pictures include ‘‘ Ha-
vana Widows,’’ ‘‘Elmer The
Great,’? ‘‘One Way Passage,’’
‘‘The Mystery of The Wax Mu-
seum,’’ ‘‘Life Begins,’’ ‘‘Ex-
Lady,’’ ‘‘Footlight Parade’’ and
‘¢Lilly Turner.’’

GORDON WESTCOTT

Gordon Westcott was born in
St. George, Utah, the son of a
minister, a profession he himself
prepared for at the University of
Utah.

Later he decided upon a jour-
nalistic career and attended Co-
lumbia University with this in
mind. He became interested in the
theatre through having written a
melodrama which was produced by
a stock company. Eventually he
organized his own stock company
and played character parts which
led to Broadway productions of
note and eventually to the screen.

His most recent pictures include
‘*Dark Hazard,’’ ‘‘Footlight Pa-
rade,’’ ‘‘Bureau of Missing Per-
sons,’’ ‘‘Goodbye Again,’’ ‘‘She
Had To Say Yes,’’ ‘‘Lilly Tur-
ner’? and ‘‘The World Changes.’’

Ciast Biographies

ADOLPHE MENJOU

Adolphe Menjou was born in Pittsburgh, Pa., of French and Irish
parentage. He was educated at Culver Military Academy and Cornell
University where he studied mechanical engineering and got a smat-

tering of college theatricals.

After graduation he turned to the stage and joined a stock com-
pany in Cleveland, Ohio. Later he decided on a screen career and
played with several important players, including Marguerite Clark.
When the war broke out, he went to the front with the Cornell unit
as a private and came back a Captain.

Reentering picture work after the war his first big success was
with Charles Chaplin in ‘‘A Woman of Paris.’’ From that time on
he has been playing leading and stellar roles. Some of his more
recent pictures include ‘‘Morning Glory,’’ ‘*The Worst Woman in
Paris,’’ ‘‘The Murder of a Cireus Queen,’’ ‘‘A Farewell To Arms’’
and ‘‘The Front Page.’’?’ He was recently signed by Warner Bros.-
First National on a long term contract, his first picture being ‘‘Con-

vention City.’’

JOAN BLONDELL

+ 4

Mat No. 19

Price 10c¢

In less than two years from the time that Joan Blondell, a native
New Yorker, was brought to Hollywood to appear with James Cagney,
in the Warner Bros. picture, ‘‘Sinner’s Holiday,’’ she has become
a star and one of the season’s greatest box office attractions,

From earliest infancy, Joan’s life has been closely allied with
the theatre. Her father, a well-known vaudeville performer for twenty
years, carried his family with him in his treks across the country on
the various vaudeville circuits and each and every member of the
group had a part in the act not excluding even the baby, Joan, when

she was scarcely able to walk.

Following her sensational debut in ‘‘Sinner’s Holiday,’’ Joan was

featured in a number of pictures.

Her more recent successes include

‘‘Havana Widows,’’ ‘‘Footlight Parade,’’ ‘‘Gold Diggers of 1933,’?
‘*Goodbye Again,’’ ‘‘Blondie Johnson’’ and ‘‘Lawyer Man.’?

HUGH HERBERT

Hugh Herbert was born in New
York City and was educated in the
public schools there. After finish-
ing high school, he got a position
with the Fall River, Massachusetts,
stock company. Later he returned
to New York, playing in more than
sixty plays and sketches there and
other cities.

He went to Los Angeles with
the musical comedy, ‘‘ Exposures
of 1927,’’ and shortly thereafter
was engaged to play in talking pic-

tures. His first screen part, in
fact, was to talk behind a screen
for one of the first ‘‘talkies.’’

Herbert collaborated with Mur-
ray Roth in writing the first all
talking picture, ‘‘Lights of New
York,’’ which was produced by
Warner Bros. He has written a
number of screen plays, notable
among them, ‘‘The Great Gabbo’’
for Louis Stroheim.

His recent pictures include
‘*College Coach,’’? ‘‘Footlight
Parade,’’ ‘‘Bureau of Missing
Persons,’’ ‘‘Goodbye Again’’ and
‘‘She Had To Say Yes.’’

MARY ASTOR

Mary Astor was born in Quincy,
Ill., where her father was a teacher
in the local schools. Later she
went to Chicago where her mother
secured a position as teacher in
the Kenwood Loring school for
girls. Mary entered the same
school to study diction and drama.

She entered a beauty contest
conducted by a motion picture
magazine and won an honorable
mention in the preliminaries, So
she went to New York, got into
the finals and came out second.
Mary then worked in a New York
studio playing in short subjects
and finally was selected to play
opposite Huntley Gordon. Later
she played leads with Eugene O’-
Brien and Glenn Hunter.

Finally she turned to Hollywood
where she appeared in a number
of outstanding features. Among
her more recent pictures are ‘‘ The
World Changes,’’ ‘‘Jennie Ger-
hardt,’’ ‘The Kennel Murder
Case,’’ ‘‘A Suecessful Calamity’?
and ‘*The Little Giant.’’

She is married and has a baby
daughter.

DICK POWELL

Dick Powell, born in Mt. View,
Arkansas, won a screen contract
with Warner Bros. through his
musical talents, having been lifted
bodily from a Master of Ceremon-
_les position in a Pittsburgh The-
atre to an important part in
‘*Blessed Event.’’ As a result of
his work in that picture, he was
given an important role in ‘‘42nd
Street.’?

Though he had had no previous
stage or screen experience he show-
ed such natural talents as an ac-
tor that he was put under a long
term contract by Warner Bros.
His latest pictures include ‘‘Col-
lege Coach,’’ ‘‘ Footlight Parade,’’
““Gold Diggers of 1933,’’ ‘*42nd
Street,’’ ‘‘Too Busy to Work,’’
and ‘‘Blessed Event.’’

PATRICIA ELLIS

Patricia Ellis was born in New
York, the daughter of Alexander
Leftwich, one of that city’s most
noted stage directors and produ-
cers.

She has been on the stage since
the time she was old enough to
walk and has appeared in the last
few years in such Broadway pro-
ductions as ‘‘The Royal Family,’’
“Once In a_ Lifetime,’’ and
‘“Elizabeth the Queen.’ ’

Signed to a contract a few
months ago to Warner Bros., Miss
Ellis has made remarkable strides
playing important roles in ‘‘The
World Changes,’’ ‘‘Elmer the
Great,’’ ‘Picture Snatcher,’’
‘The King’s Vacation,’’ ‘‘Cen-
tral Park,’’ ‘‘ Three On a Match’?
and ‘‘The Narrow Corner.’’

JOAN BLONDELL—“‘Havana Wid-
ows,” “Footlight Parade,” “Gold
Diggers of 1933,” “Goodbye
Again,” “Blondie Johnson,” “Law-
yer Man.”

ADOLPHE MENJOU—“‘The Worst
Woman In Paris,’ “Morning
Glory,” “The Murder of the Circus
Queen,” “A Farewell To Arms,”
“The Front Page.”

DICK POWELL—“College Coach,”
“Footlight Parade,” “Gold Diggers
of 1933,” “42nd Street,” “Too
Busy To Work,” “Blessed Event.”

MARY ASTOR—“The World Chang-
es,” “The Kennel Murder Case,”
“Jennie Gerhardt,” “The Little
Giant,” “A Successful Calamity.”

GUY KIBBEE—“‘Havana Widows,”
“The World Changes,” “Footlight
Parade,” “The Silk Express,”
“Lilly Turner,” “42nd Street,”
“Girl Missing.”

FRANK McHUGH—‘Havana Wid-
ows,” “Footlight Parade,” “Lilly
Turner,” “Elmer the Great,” “Son
of a Sailor,” “Ex-Lady,” “Para-
chute Jumper.”

PATRICIA ELLIS—“The World
Changes,” “The Narrow Corner,”
“Picture Snatcher,” “Central
Park,” “Elmer the Great,” “Three
on a Match.”

RUTH DONNELLY — “Footlight
Parade,” “Havana Widows,” “Bu-
reau of Missing Persons,” “Good-
bye Again,” “Lilly Turner.”

HUGH HERBERT—‘College
Coach,” “Footlight Parade,” “Bu-
reau of Missing Persons,” “Good-
bye Again,” “She Had To Say
Yes.”

HOBART CAVANAUGH — “Dark
Hazard,” “Havana ' Widows,”
“From Headquarters.”

GORDON WESTCOTT—Dark Haz-
ard,” “Footlight Parade,” “Bureau
of Missing Persons,” “Affairs of
Voltaire,’ “Heroes For Sale.”

ARCHIE MAYO (director)—“Ever
In My Heart,” “The Mayor of
Hell,” “The Life of Jimmy Do-
lan,” “Two Against the World,”
“Street of Women.”

Page Twenty-three

Ad TG WHAT ER

Best Dressed Actor Wears
Only Second Hand Clothes

Adolphe Menjou Won’t Wear a New Suit Until
After His Valet Has Worn Off Its Newness

By Fraser MacLeod

A DOLPHE MENJOU, the screen’s best-dressed man wears
A nothing but second-hand clothes!

This startling but interesting bit of information was
recently revealed when Menjou’s tailor brought two new suits
on the set of ‘‘Convention City,’’ the star’s first picture for First

National, which comes to the .....

Se Sees ECGLEOSOTL 5c: 5 ce

After Menjou had done a scene with Joan Blondell to the
satisfaction of Director Archie Mayo, he tried on both suits in

his portable dressing room. Express-
ing satisfaction with the final results,
he ordered both garments sent home.

A telephone call a few minutes later
to Collins, the star’s valet, told the
story of Menjou’s pet aversion and
his novel remedy.

‘“Hello, Collins,’’ said Menjou, ‘‘I
am having two suits sent out this
afternoon. I want you to put on the
dinner clothes as soon as the tailor
arrives, and have it ready for me to
wear tomorrow evening. The other
suit you can take care of at your
leisure. There is no hurry about it!’’

Dick Powell, who plays an import-
ant role in ‘‘Convention City,’’ hap-
pened to overhear the conversation,
and was naturally puzzled by it.

‘“Say, Dolph,’’ Dick asked, ‘‘I
don’t mean to be too personal, but I
couldn’t help overhearing. Did you
ask someone to put on your new
suit???

Menjou flashed the smile that has
won him hundreds of admirers and
confessed all.

““That’s right, Dick,’’ he replied.
‘“To make a long story short I have
a horror of wearing a brand new
suit. Some people hate to wear new
shoes, others new shirts. I so detest
wearing a new suit, that for the past
three years I have not had to do so.

““My man Collins is exactly the
same size as myself. And he likes

I give it to him and tell him when
I will be ready to wear it. Then he
breaks it in and has it ready for me
at the desired time.’’

‘““Why, I never heard of such a
thing,’’ exclaimed Powell. Then with
a sudden susipicion, ‘‘ You’re not try-
ing to rib me, are you?’’

‘“Well, you heard the conversation
yourself, so believe it or not,’’ said
the star as he got ready for his next
scene in ‘‘Convention City.’’

And it turned out to be a fact.
Menjou who has a yearly average of
between 30 and 35 new suits made to
order never wears a single one until
his valet has worn its newness off.
Then with a fresh pressing, the star
is ready to wear it himself, and keep
the distinction of being the ‘‘screen’s
best-dressed man.’’

It seemed that Collins had no objee-
tion. Since then every suit which
has been made for the star has been
worn by the servant until sufficient
‘“newness’’ has been worn off.

Menjou is one of the members of
the all star east in ‘‘Convention
City,’’ which includes Joan Blondell,
Dick Powell, Mary Astor, Guy Kib-
bee, Frank McHugh, Patricia Ellis
and Ruth Donnelly. The story by
Peter Milne is a hilarious comedy
based on the escapades of wild hus-
bands when they go off to attend al-
leged business conventions. Archie

Dick Powell Doesn't Sing
Note in ‘Convention City’

Plays Straight Juvenile Lead in Hilarious All Star
Comedy With Blondell and Menjou

ROADWAY without show business? Griddle cakes with-

out syrup? Laurel without Hardy? If these sound like

startling omissions, what can you think of Dick Powell in
a picture without a song to sing!

Before long you will have a chance to see just how it works
—in one picture at least. For the first time since he and Ruby

Keeler made such a hit in ‘‘42nd
Street’? and ‘‘Gold Diggers of
1933’? Dick Powell hasn’t a single
vocal number,

The picture is First National’s all
star ‘‘Convention City,’’ which comes
tO" secs Theatre on
Ses Pye nr » with Dick playing
a straight juvenile lead.

‘‘So far as I’m concerned,’’ said
Powell ‘‘I’m pleased about it. Ter-
ribly pleased. I’ve never had any
idea of being a singing juvenile all
my life. I was afraid I was going
to be ‘typed’ as a singer for the rest
of my screen days.’’

Dick had been a singer and orches-
tra leader at a Pittsburgh theatre
when First National took him to
Hollywood a year ago to try him out
in pictures.

‘*Blessed Event’’ marked Dick’s
screen debut. In that picture he play-
ed a radio crooner—and sold his two
song numbers and his fine personality
so well that he was promptly pre-
sented with a long-term contract.
Then, in ‘‘42nd Street,’’ he regis-
tered even more resoundingly.

In that succesful musical picture,
he sang the title song, ‘‘42nd Street,’’
‘‘Shuffe Off to Buffalo’’ and
‘“You’re Getting to Be a Habit With
Me,’’ all three of which were im-
mediately established as the big hit
tunes of the county.

In ‘‘Gold Diggers of 1933,’’ Dick
was once more a ‘‘musical comedy
juvenile,’’ with such outstanding
numbers as ‘‘The Shadow Waltz’’

again he registered a huge personal
success. Also, about this time, the
team of Dick Powell and Ruby Keel-
er emerged as one of the top-notch
box-office attractions of the season.

Next, in the Powell list of pictures,
came ‘‘Footlight Parade.’’ Here he
has to sing three numbers again—
“Ah, The Moon Is Here,’’ ‘‘ Honey-
moon Hotel’’ and ‘‘By A Water-
fall.’’

Then he was assigned to the juven-
ile lead in ‘‘The College Coach’’—
a non-musical picture if ever there
was one. ‘‘Here,’’ thought Dick, ‘‘is
where I start the New Life’’—or
words to the effect. Then, at the
last minute, studio powers decided
that one song in a collegiate picture
wouldn’t be unfitting. Naturally, it
was assigned to Dick. Its title is
‘“Lonely Lane.’’

But in ‘‘Convention City,’’ on
which he started as soon as he was
done with ‘‘The College Coach,’’
Dick doesn’t warble a note. He plays
a young, romantic salesman attending
his first business convention.

*¢Convention City’’ is a hilarious
comedy based on business conventions
which most men use as an excuse for
whooping up things.

Joan Blondell has the leading role
of a gold digger who dotes on dele-
gates to conventions. Others in the
all star cast include Adolphe Menjou,
Mary Astor, Guy Kibbee, Frank Mc-
Hugh, Patricia Ellis, Ruth Donnelly,
Hugh Herbert, Hobart Cavanaugh and
Gordon Westcott. Archie Mayo di-

new clothes. So, it’s all very simple. | Mayo directed from the screen play and ‘‘T’ve Got to Sing a Torch
Every time I have a new suit made,|by Robert Lord. Song’’ entrusted to his care. Here

HILARIOUS HIGHLIGHTS OF “CONVENTION CITY” . .

TU WEET

ONE

wee, =

(~

Ki DICK POWELL

1S SO GOOD, THAT HE

GUY
KIBBEE

DISCOVERS THAT

LITTLE GIRLS

WHO OON'T TELL \

THE WIFE, HAVE /

TO BE PAID
G

HUGH
\HERBERT

FOR NOT TELLIN

aN

ba \ -\ ly

CoO

avocere ME
TO HELP A FELLOW WHO HAS WOMEN

TROUBLE... FINDS HIMSELF BARRAGED
gy JOAN BLONDELL Ano Mary Astor

2 See i Ze OZ MEHUGH ano
| HoBART CAVANAUGH

s+» A COUPLE OF BOT7LE- SCARRED
VETERANS, COMIN THRU THE AYE *

Page Twenty-four

.. By Rosmini

rected from the screen play by Peter
Milne.

HERE IS THE WAY THE
artist sees the mad meeting of
the super-salesmen at ‘‘Con-
vention City,” the First Na-
tional laugh riot now playing
at the Strand Theatre. A cast
studded with the screen’s fa-
vorite comics, combined with
a story chock-full of laughs,
makes this film one which
will be remembered as one of
the funniest you’ve ever seen.
Joan Blondell, Adolphe Men-
iou, Dick Powell, Mary Astor,
Guy Kibbee, Frank McHugh,
Hugh Herbert and many
others join in making even
the rock-ribbed coast of
Maine ache with laughter.

MAT NO. 5 PRICE 20c

THIS CARTOON IS ALSO
AV AILABLE IN THE 3-COL-
UMN SIZE. ORDER MAT
NO. 6 PRICE 15c

Despite Big Film Success
Mary Astor Yearns for Stage

After One Taste of Footlights This Frank Star
Admits to Treasonable Stage Desires

ERE is an actress, associated in the public mind only with
pictures, who admits she much prefers the stage, despite
the fact she has been enormously successful on the screen

and has had but one solitary stage appearance: Yet she’d like
to give up screen acting this minute and work behind the foot-

lights.

Yes, even if it meant beginning in a small way.

This amazing young woman is none other than Mary Astor,
once Lucile Langhanke, of Quincy, Illinois, who is one of the

members of the all-star cast in the
First National comedy-drama, ‘“Con-
vention City,’ which comes to the

grea tee eearaee Theatre on
She admits with complete frankness

that she is still “self-conscious” in
pictures, despite a record of having
made some seventy-five films, in
most of which she has played the
lead. But her single stage appear-
ance, on the west coast, with Ed-
ward Everett Horton “Among the
Married,” tickled her so much and
gave her so much confidence that
she is eager for more stage work.
And this isn’t the only unusual

thing about Mary Astor.

She was born in Quincy, Illinois,
of parentage that blended five dif-
ferent bloods: Seotch,
Irish, German and Polish. From her

earliest childhood, she was deter-
mined to be an actress—yes, hon-
estly. She really remembers that,
and wouldn’t say it if she didn’t—
for Mary Astor is a young woman
who detests the bromides of the
usual screen interviews and “life
stories.”

Portugese,

“Maybe that’s silly,’ she smiles.
“But I don’t like ballyhoo—the
‘phoney’ kind. I believe that pro-
ducers are finding out that sincere
and honest stories about their play-
ers are just as important as sincere
and honest stories on the screen.”

Mary’s first screen opportunity
came in a picture called “The Beg-
gar Maid.” This was after she had
won a beauty competition and had
been given a screen test as the
reward.

Her favorite screen role is that
of Julia in “Holiday”; her favorite
screen play, “Beau Brummel,” in

which she appeared with John
Barrymore. So far. as her worst
picture is concerned, she replies

when asked about that “they have
been too numerous to mention.”

Aside from acting, her greatest
interests are her husband, a new
baby and working at illustrations.
If she were to turn to some pro-
fession other than acting, it would
be to illustrate. She has a real flair
for drawing.

“Convention City” is the latest of
a trio of pictures she has just com-
pleted for First National, and
Warner Bros., the other two being
“The Kennel Murder Case” and
“The World Changes.” She stepped
straight from one of these into an-
other. Now she is under a long
term contract to the same company,
with “Easy To Love” as her next
picture.

The contract has quite some while
to run. Then, perhaps, the stage.
She won’t be satisfied till she has
tried it again.

In “Convention City” Miss Astor
has the heroine lead in an all star
cast, which includes Joan Blondell,

the vamp, Adolphe Menjou, Dick
Powell, Guy Kibbee, Frank Mce-
Hugh, Patricia Ellis and Ruth
Donnelly.

The story by Peter Milne is an
uproarious comedy with many amus-
ing love tangles in which a group
of salesmen are enmeshed during a
convention at Atlantie City. Archie
Mayo directed from a screen play
by Robert Lord.

Ad vance Veatures

En Route For Toledo

A trainload of stars coming 60 miles an hour for Toledo and “Convention City,” First National laugh riot
starring Adolphe Menjou, Mary Astor, Joan Blondell, Dick Powell, Guy Kibbee, Patricia Ellis, Frank

McHugh, and many others coming soon to the

Mat No.8 Price lic

| 2 eee & Theatre.

(Substitute name of your town in the caption)

Train of Conventionists

Photographed in New Way

Sliding Stage With Railroad Tracks Used in
‘‘Convention City’ to Bring Train in Focus

SLIDING stage that operates just back and forth—and not
around, is now being featured in ‘‘Convention City,’’ the
First National all-star comedy attraction which comes to

Theatre on

The seript required that a full trainload of enthusiastic

salesmen, Atlantic City bound,

had to face the cameras. Not

only was it necessary for them to be photographed by the ear-
load, as their special zoomed from New York to the New Jersey

coast resort, famed as a convention
city, but separate episodes had to
be filmed in various compartments
of the train.

Naturally a real train wouldn’t
fill the order. The camera had to
penetrate one side wall of each car.
That wall was left out, therefore,
in the construction of the set. Aside
from this deficiency, the cars had
to be complete in all details—from
washroom to ventilators, from read-
ing lights above the Pullman seats
to porter in white jacket.

What’s more they had to move.
Archie Mayo, who directed ‘“Con-
vention City,” reached one decision
early in the preparations. He did
not want a canvas panorama un-
rolling past the windews of sta-
tionary cars. Also he did not want

When Good Fellows Get Together

to move his camera on a dolly from
one end of the train to the other,

to suggest motion. Both would be
unconvincing. No, each ear should
come to the camera.

Therefore, the camera remained
stationary and the train was made
movable. All very good. But this
meant a good deal of work in the
way of set construction. A track
had been set up, which extended
not only the full width of the sound
stage but a good deal further at
either side. The walls of the stage
were removed at these points and
the tracks reached nearly fifty feet
beyond, at both ends. A train of
seven cars was then set on these
tracks.

Whenever Mayo wanted a partie-

ular car before his camera, the train
was pushed into focus. And when
the train pulled out of or into a
station, it was moved from one ex-
treme of the tracks into the
camera’s range, and out again on
the other side.

Plenty of pushing in all this. The
usual number of prop men and
technicians had to be doubled for
“Convention City.” The only one
who really got a break was the
cameraman. The train came and
the train went but he stayed in one
spot, set his camera to work and
let the others worry about getting
into range.

Some of the most amusing scenes
of this hilarious comedy take place
aboard the train and at the station,
as the convention bound business
men, away from their wives carry
on like kids out of school.

The story by Peter Milne is a
sparkling comedy showing how the
tired business man behaves when
he leaves friend wife behind to go
on a business trip. Joan Blondell
heads the all-star cast as the chorus
girl chiseler who dotes on playful
conventioners.

Others in the splendid east in-
clude Adolphe Menjou, Dick Powell,
Mary Astor, Guy Kibbee, Frank
McHugh, Patricia Ellis, Ruth Don-
nelly, Hugh Herbert, Grant Mitchell
and Gordon Westcott.

Archie Mayo directed the picture
from the screen play by Robert
Lord.

What They Talk About on

Movie Set Between Shots

HAT do they talk about between shots on a Hollywood

sound stage?
they’re always asking.

Plenty of people want to know. At least

Ruth Donnelly and Guy Kibbee were sitting in a Pullman
compartment. They weren’t going anywhere. They were merely
waiting while cameras, lights and sound equipment were adjusted
so they could go on with a scene in ‘‘Convention City,’’ the First

National comedy drama coming
Archie Mayo, irrepressible but ro-
tund director of the picture, was
waiting too. Archie was growing rest-
less. Cameras, lights and sound
equipment, it seemed, were all re-
quiring much too much attention.

He strode about, then stopped be-
fore Miss Donnelly and Kibbee. The
Kibbee girth had caught his roving
eye. He pointed in disdain, and
turned to Ruth.

““Now there’s what I call a really
fat man,’’ he remarked.

‘‘Um, you should talk!’’ jeered
Guy. And he fixed his gaze on the
Mayo waistline, which is not exactly
in the hour-glass mold.

**You mean you think I’m fat?’’
asked Archie, incredulous. ‘‘ Look
here!’’ he extended finger tips over
his head, drew in his breath sharply
and exhibited the result.

*‘You do it just by breathing,
Guy. That is, I do. Some of us can.’’

Kibbee was unimpressed. ‘‘ You
weigh twenty pounds more than I
do. Let’s say twenty out of charity.’’

*‘Humph You amuse me. What’s

to Theatre.

‘With or without?’’ Archie con-
tinued firmly.

‘Oh, without, of course.’’

“‘Without! I can mateh you any
day. I’m two seventeen that way.
Listen, when Busby Berkeley saw nie
without he wanted me for the lead
in ‘‘Wonder Bar.’’

‘fAll set,’’? said the cameraman.
The sound chief agreed. Archie re-
turned to his chair.

““Let’s go,’’ he said.

What do they talk about between
shots? Sometimes it’s a fat man’s
contest. Anyway they seem to have
a lot of laughs—if it’s an Archie
Mayo picture.

And the picture itself is full of
laughs, being a hilarious take-off on
the tired business man who leaves his
wife behind to attend a business con
vention and then has the time of his
life, by acting as a playboy.

There is an all star cast which in
cludes besides Kibbee and Miss Don-
nelly, Joan Blondell, Adolphe Menjou,
Mary Astor, Frank McHugh, Patri-

It?s always fair weather in “‘Convention City” where Dick Powell, Mary Astor, Adolphe Menjou, and many

cia Ellis, Hugh Herbert, Hobart
Cavanaugh and Gordon Westcott. The
story is by Peter Milne and the
sereen play by Robert Lord.

your weight, Guy—off the record,’’

‘*Two hundred and_ eighteen.’’
Guy smiled in triumph. ‘‘TI said you
couldn’t match—’’

From the
But most music is soothing

others get together for the First National laugh hit coming soon to the ........................ Theatre.
looks of this shot, the ocean breezes are not the only things full of moisture.
—although we don’t guarantee this.
Mat No. 21 Price 15c

Page Thirty-five

AUTEN Features

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z

SUENUNURGEROAEOUAAREETOOOSOEEOUUOOOEEOSEUOMOUTOEEOUOEO EOE REREEOT ONE

OULU

= Sareea

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STAR TATTLING
ADOLPHE MENJOU

(Screen Idol of Silent Pictures Makes Big Come-Back In New
Role In ‘‘Convention City’’ showing at the

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Theatre)

Mee

DOLPHE MENJOU—Born in Pittsburgh, Pa., February

18th, son of Albert Menjou, a French Inn keeper and Nora

Joyce Menjou, an Irish girl.

Spent much of his youth going back and forth to France
with his father and finally settled with his family in Cleveland.
Sent to Culver Military Academy where he laid the foundation
for his career as the screen’s best dressed actor.

Studied mechanical engineering at
Cornell University while a member
of the college theatrical society.
Wrote a successful college play. As
a mechanical engineer he was a
dub at farm labor, his first job
after graduation.

Decided to become an _ actor.
Started in stock in Cleveland, then
went into picture work with Vita-
graph. Toured in vaudeville for
seven months in a newspaper sketch,
giving nine shows a day.

Took advantage of his nationality
to play a comic Frenchman in “The
Amazons,” starring Marguerite
Clark. Later played in “The Valen-
tine Girl,’ “The Moth” and “The
Kiss.” He says he didn’t have the
title role in the latter.

Enlisted in Cornell Unit of Ameri-
ean Red Cross, as a private, when
the World War broke out. Just
before leaving for Italy his com-
pany put on “Goodbye Bill” at the
Broadway Theatre, in New York.
’Twas a hit.

Served on the French front until
the Caporetto retreat. Was _ pro-
moted to Captaincy and transferred
to Alpine sector, participating in
the St. Mihiel drive. Serving with
Menjou were Lucien Littlefield,
Hector Turnbull, Gilbert Emery,
Ernest Hemingway, John Dos Passos
and Gouverneur Morris.

Returning to New York he be-
came production manager for Wil-
liam Worthington. Fame and for-
tune awaited around the corner.
however, when Charlie Chaplin cast
him in “A Woman of Paris,” which
established him as the leading
“man of the world.”

A starring contract followed un-
der which he made “Forbidden Para-
dise,” “Are Parents People?” “Lost,
a Wife,” “The Grand Duchess and
the Waiter,” “The Ace of Cads,”
“The King on Main Street,” “Ser-
vice for Ladies,” “Evening Clothes,”
“Blonde or Brunette,” “A Gentle-
man of Paris,” “Serenade,” “His
Tiger Lady,” “A Night of Mystery,”
“His Private Life,” “Fashions in
Love” and “Marquis Preferred.”

When talking pictures came in he
made “Mon Gosse de Pere,” the
first picture in the French language.
Speaking several languages, he
made a number of films for foreign
consumption in the native languages
of those countries.

After playing an important role
with Marlene Dietrich and Gary
Cooper in “Morocco,” he appeared
in “New Moon” and “The Easiest
Way.” Then he made one of his
greatest hits as lead in “The Front
Page.” Went to London, in 1932,
where he made two pictures, “For-
bidden” and “Bachelor’s Affairs.”

Returning to America he appeared
in what is considered the finest role
of his career up to that date, that
of Major Rinaldi in Ernest Heming-
way’s “A Farewell To Arms.” His
latest are “The Murder of the Cir-
cus Queen” and “Morning Glory,”
but it was his work in “A Farewell
To Arms” that won him a long term
contract with First National.

He is five feet, nine inches tall,
weighs 153 pounds, has blue eyes
and dark brown hair. His immacu-
late clothes are all made in Holly-
wood.

Menjou is one of the members of
the all-star cast of “Convention
City,” now showing at the
Theatre, the others being Joan Blon-
dell, Dick Powell, Mary Astor, Guy
Kibbee, Frank McHugh, Patricia
Ellis and Ruth Donnelly.

Archie Mayo directed from the
screen play by Robert Lord.

Page Twenty-six

4

Hugh Herbert Impresses
In Pantomime Role

One of the most effective pieces
of acting in recent years is con-
tributed by Hugh Herbert in War-
ner Bros. ‘‘Convention City’’ now
showing at the theatre.
Hugh who has only three or four
speeches in the entire film leaves
the audience with a deep impres-
sion of his performance.

He portrays a happy-go-lucky
drunk who not only mixes his
drinks, but mixes his conventions
as well. Hugh’s subtle antics
make this role uproarious.

Herbert is one of the members
of the all star cast in ‘‘Conven-
tion City,’’ First National’s hit
comedy now at the Strand.

“Convention City’ Stars
Wear Latest In Fashions

Three Dozen Entirely New Creations Used by
Joan Blondell, Mary Astor and Patricia Ellis

AME Fashion hits a high peak in the First National
comedy drama, ‘‘Convention City,’’ being able to display
her latest wares on three of the screen’s loveliest actresses.

Joan Blondell plays her usual vivid type of characteriza-

tion, in a wardrobe representing high, even exaggerated, style.
Mary Astor plays a smart, young—and being Mary Astor—a
beautiful business woman, with a wardrobe to match all four

A Host of Favorites at “Convention City”

Reading from left to right they are Joan Blondell, Adolphe Menjou, Mary Astor; (bottom row) Frank

McHugh, Dick Powell, and Guy Kibbee. And they join with many others at the
where the First National laugh hit “Convention City”
Hobart Cavanaugh are also in the cast.

is showing.

Mat No.18 Price 15e

DS a aero Theatre

Hugh Herbert, Ruth Donnelly and
Archie Mayo directed.

Two Very Different Screen

Stars Really Much Alike

Comparison Between Ruth Chatterton and Joan
Blondell Reveals Similarity in Dispositions

Theatre, in the First National comedy drama, ‘‘Convention
City,’’ and Ruth Chatterton, whose latest picture for the

Jom BLONDELL, who is now appearing at the

same company is ‘‘Female,’’

would seem to be as far apart in

personality and temperament as the poles, inasmuch as both
have achieved stardom through playing widely different roles.
But in reality they are more alike than their screen personalities

would indicate.

Both are blondes and beautiful.
Both are cold-blooded and soft-
hearted, which means that they
keep their houses warm and much
money in circulation among their
needy friends.

Both like roller coasters and flea
circuses and fires in fire places. Both
like to sit on the floor. Miss Chat-
terton and Miss Blondell agree on
Chinese food. Both have tried
“Birds’ Nest Soup.”

Both like baseball and popcorn
and parades. Each enjoys trimming
Christmas trees and coloring easter
eggs. Neither has any children.

Both like rocking chairs, and use
nicknames for members of their own
family. Neither can sleep with a

light on.
up early.

Neither one likes to get

Orchids are not a favorite flower
with either Miss Blondell or Miss

Chatterton. Joan likes wild roses
best of all the flowers. Ruth pre-
fers yellow roses to any other
flower.

Both read the comic strips and
each sends out for extras when
they hear them called. Neither Miss

Chatterton nor Miss Blondell have
the patience to listen to speeches.

Neither actress reads the “shop-
ping news.” Both have carved their
initials on trees—and know where
to locate the tree. Neither will
carry a political poster on her auto-
mobile. Both lovely ladies are in-
clined to drive fast and to argue
with policemen. Neither is inter-
ested in child actors or prodigies.

Those are some of the ways in
which they are alike. Some of the
ways they differ follow:

Miss Chatterton has never found
a “perfect” house. Miss Blondell
found one—and now lives in it.
Joan has never missed a train. The
“first lady of the screen” has missed
several during her life.

Joan does not believe some peo-
ple are luckier than others. Miss
Chatterton is convinced some peo-
ple are naturally fortunate.

Ruth can bake a cherry pie. Joan
hasn’t tried it. Ruth follows mur-
der stories in the papers. Joan
can’t be bothered.

Miss Blondell is tempted to jump
from high buildings. The calm Miss
Chatterton is not so affected. Ruth
tells fortunes with cards and other-
wise. Joan doesn’t attempt to pre-
dict the future.

Joan worries about dreams.
doesn’t. Miss Chatterton

Ruth
has

adjectives. And Patricia Ellis, Hol-
lywood’s “little princess on the
hill,’ is seen as the daughter of
the president of a big manufactur-
ing company, conquering all of his
salesmen in a series of sophisticated

gowns designed to enhance her
charms.
Orry-Kelly, First National de-

signer, styled all of his gowns to
the three types of roles, while plan-
ning them at the same time to ap-
peal to a widely diversified feminine
audience.

Patricia’s most unusual gown, it
is said, is a formal of pale pink
satin, with a shirred bodice gather-
ing into a drawstring around the
neck, and a “fish tail” train. She
also. wears many smart _ street
clothes, and two light colored out-
fits which Orry-Kelly says are des-
tined to be popular for Southern
resort wear during the winter, as
well as heralding the first of the
spring styles.

For Joan Blondell, Orry-Kelly
took advantage of the new tailored
nets now being manufactured, to
make her a dinner dress of black
net over flesh colored starched chif-
fon, along tailored lines. This, he
Says, is a distinct innovation, since
net, now coming into favor again,
has not been used much for several
seasons, and then only in the
fluffiest of feminine creations.

The “new luminosity” is seen in
the wardrobes of all three players,
Mary Astor having a black crepe
frock with long, baggy sleeves,
studded with gold nail heads, while
Patricia has an evening dress of
white chiffon with a gold metallic
stripe, and Joan has a beige net
embroidered lavishly with golden
sequins.

“Convention City,” which brings
these favorites to the screen in
some three dozen entirely new
creations, is the hilarious story of
a hectic sales convention in Atlan-
tic City, where a great many things
happen that could scarcely be
termed busi-
ness.

Adolphe Men-
jou and Dick
Powell have
the masculine
leads in the
picture, while
others promi-
nently in the
all-star cast are
Guy Kibbee,
Hugh Herbert,
Ruth Donnelly, Mat No. 10
Frank McHugh, Hobart Cavanaugh
and Gordon Westcott. Archie Mayo
directed the picture from the screen
play by Robert Lord, based on the
story by Peter Milne.

MARY ASTOR

Price 5c

watched a great surgeon operate—
and enjoyed it. Miss Blondell
hasn’t—and wouldn’t.

Both are under contract with
Warner Bros.-First National Stu-
dios, but never have appeared in a
picture together.

Joan is now a member of the all-
star cast of “Convention City.” The
others being Adolphe Menjou, Dick
Powell, Mary Astor, Guy Kibbee,
Frank McHugh, Patricia Ellis and
Ruth Donnelly.

The story by Peter Milne is a
highly amusing comedy which is a
take off on the tired business man
when on Convention leave from his
wife. Archie Mayo directed it from
the screen play by Robert Lord.

Special Radio Sketch

HILARIOUS TEN-MINUTE RADIO SKETCH FROM COMEDY HIT, “CONVENTION CITY”

Here is a corking radio program with enough of the
picture’s slapstick comedy in it, to make the fans eager
to see the film itself. Just a few of the snappy inci-
dents from the fast-moving action of the picture have
been chosen, and they lend themselves perfectly to

SIX CHARACTERS

TED KENT: Honeywell Rubber Company’s crack salesman

and lady-killer.

NANCY LORRAINE: A blonde gold digger whose bluff Kent

PHIL LORRAINE: Alias Fred
con game.

Wilson—her side-kick in the

GEORGE ELLERBE: Honeywell salesman who wants to be a

sugar daddy.

MRS. ELLERBE: Who follows him to the convention and

cramps his style.

MADAME: Saleslady in swanky board-walk fur-shop.

Regular station announcement fol- {morning Nancy—I understand you’d

lowed by

ANNOUNCER: Ladies and gentle-
men, it is our privilege now to offer
you a few of the thousand and one
laughs in uproarious ‘‘Convention
City,’’ the Warner Bros. First Na-
tional production which comes to the
reg ad ect Theatre next................ fea-
turing Joan Blondell, Adolphe Men-
jou, Dick Powell, Mary Astor, Guy
Kibbee, Frank McHugh, Patricia
Ellis, Ruth Donnelly, Hugh Herbert,
Grant Mitchell and many other
screen favorites. Archie Mayo di-
rected. Mr. (name of theatre mana-
ger or his agent) will give you a
brief summary of the story up to
the opening of the sketch.

NARRATOR: Thank you (name
of Announcer). The special train
loaded with the salesmen and _ sales-
women of the- Honeywell Rubber
Company is just pulling into Coven-
tion City. Many are already fairly
wel] plastered. The great Mr. Honey-
well himself, unctous and condescend-
ing, is in the crowd. T. R. Kent,
champ salesman and all-around good
fellow is very much there. Then
there is be-wigged George Ellerbe
and his nagging wife who just
would come along, Arlene Dale the
best saleswoman on the road and the

prettiest, Claire, the president’s
swanky daughter, and Jerry Ford,
answer to a maiden’s prayer—at-

tending his first convention.

As the Honeywell Special pulls in-
to the big Union Depot another Con-
vention crowd is leaving. The plat-
form is crowded with sodden sales-
men. Bedlam is let loose—(Here be-
gin, faintly, sounds of voices—horns
—clackers—band music through which
the voice of the Narrator is heard—
swelling until it finally drowns him
out). Empty ginger ale and liquor
bottles are strewn all over. Cuties are
speeding the parting guests and ready
to give a hot cha welcome to the in-
coming suckers. (Here the noise be-
comes deafening — voices singing
““HAIL, HAIL, THE GANG’S ALL
HERE—’’ ‘‘Where’s the porter?’’
horns—‘‘Women—we want women’’
— band music —‘‘ Hello, cutie’? —
“‘What’s the Mayor’s name?’’ ‘‘ Tell
the Mayor to get me a couple of bot-
tles of ginger ale—’’ ‘‘WE WON’T
GO HOME TILL MORNING—TILL
—’’ Cheers—Blare of horns—all in
the wild tumult —ending with a
crash).

NARRATOR: Business sessions
out of the way, the Honeywell Boys
hit the high spots and one of the
first casualties is Jerry the heart-
smasher—who comes to Ted Kent
in wild excitement to report that a
blonde by the name of Nancy is
holding him up for a thousand
bucks! He insists that Kent must
let him have the grand at once to
keep him out of jail. Kent tells
the kid to wait, and dashes off in
his bathrobe to the room of the
sulking gimme-girl He knocks.
(sounds of same).

NANCY: (off, in wounded tones)
Come in. (door opening)

KENT: (with suave gaiety) Good

like a thousand dollars.

NANCY: (sharply) Is that any
of your business.

KENT: (good-naturedly) Sure.
I’m the paymaster. Here. Take
this—a nice, new, fresh, crisp

twenty dollar bill straight from the

‘United States Mint.

NANCY: You go jump in the
lake!

KENT: All right, but first we’ll
call a cop and get his opinion of
this little matter. (Click of re-
ceiver )

NANCY: Don’t phone, you fool—

KENT: Why?

NANCY: (sullenly) Ill take a
VS eee ee i

KENT: TWENTY, / sweetheart

Take it or leave it.
NANCY: (choked with rage) You

great, big, ugly, pickle-faced bab-

boon! PiH—

KENT: Well, YES OR NO! I’m
a busy man!

NANCY: Think you're smart,
don’t you?

KENT: Not smart, just—EXPER-
IENCED! Bye-bye!

NANCY: Fork that dough over!

KENT: Okay—(off) Best 0’ luck!

NANCY: Ill fix you—wise guy!
(Door bangs)

(Several bars of “Youre Get-
ting to Be a Habit With Me’’)

NARRATOR: In Convention City
everything, but business is boom-
ing — firewater flows — free-for-alls
are going big—gold-diggers are hit-
ting the pay dirt—on a divan in a
corner of the hotel lobby you may
now see George Ellerbe, his toupee
askew, telling his troubles to the
dapper Kent.

ELLERBE: It’s worse than being
in jail, Ted. My wife won’t let me
out of her sight—(whining) You
boys are all having the time of your
lives and me—well—I’m starving to
death at a banquet.

KENT: Maybe you’re lucky, EI-
lerbe, to have someone to keep you
on the straight and narrow—

ELLERBE: (indignant) Lucky!

KENT: Sure. You won’t run wild
this week and crab your chances of
being made sales manager!

ELLERBE: I—I—never thought
of that.

KENT: (amused) Well, think it
over now, boy.

ELLERBE: Aw, but shucks, Ted
—I been around—I won’t get into
no jam—if my wife was only outa
the way—.

KENT: So you still want to be
a sugar daddy, do you?

ELLERBE: Sugar daddy nothin’!
Listen, Kent, I’m young and healthy
—may not look it, but—

KENT: So you’d like Mrs. Ellerbe
out of the picture?

ELLERBE: Oh, boy!

KENT: She hasn’t got any rela-
tives who could get sick and send
for her, has she?

ELLERBE: (shouting) Ted, you’re
a genius! Her sister Ella—in Cleve-

land—aw, but, Ella ain’t sick—the
whole family’s too darn mean to get
sick. 2
KENT: Give me her sister’s name
and address.

ELLERBE: What you gonna do—
you ain’t gonna—

KENT: Leave that to me.

ELLERBE: I hope you—make—
it look—on the level, Kent. My
wife’s a terrible swatter. If she
ever got suspicious—I’d—I’d have
to move to Korea!

KENT: Relax! Your wife is prac-
tically out of town now.

ELLERBE: Shake, boy — You’re
sure a real pal—besides bein’ a gen-
ius—Say, Ted...

KENT: Yeah?

ELLERBE: (embarrassed) You—
remember last night—that little girl
who—sat on my lap—

KENT: Lay off her.
mite. I know.

ELLERBE: Aw, what the heck!
A man only lives once. (heavy sigh)
And my—my playdays are almost
over. I’ll be careful—would you—
give a fellow her phone number?

KENT: Her name is Nancy Lor-
raine—

ELLERBE: Yeah! Yeah!

KENT: Thousand Dollar Nance—
You can reach her through the Bijou

She’s dyna-

your chin! — “he \

ELLEREE: I’m a man with an
iron chin, ha ha!

__KENT: You'll need it, fella, be-

lieve me! ; goes
(Several bars of “Young and
Healthy.’’)

NARRATOR: Kent’s plan works.
Ellerbe’s wife goes to Cleveland—
but—like the villain of the old
melodrama, she returns! George is
in a swanky boardwalk shop buying
a fur coat for the lovely Nancy.
The salesday is in ecstasies:

Theatre—and you're leading with |

SALESLADY: (gushingly) Ah,
Madame, c’est adorable! Magni-
fique! De coat she mak you look
so lovelee!

NANCY: (cooing) You like it,
Honey?

ELLERBE: You bet.

SALESLADY: Absolutement! Ma-
dame must have zees coat! Jamais
de ma vie have I seen anyzing so
charmant!

NANCY: (softly) Feel how soft,
Honey.

ELLERBE: (Hot and bothered)
That’s the—that’s the skin you love
to touch—huh?

NANCY: And such a bargain,
Daddy. Only fifteen hundred—prac-
tically giving it away!

ELLERBE: ‘Ye—y-y-yes—b-b-but

NANCY: You can’t say no, Sugar
Plum. You wouldn’t want to break
your poor baby’s heart.

ELLERBE: Fifteen hundred is an
awful lot of money.

NANCY: If yowre a sweet boy
Tll wear it for you—(whispering)

ELLERBE: Willya?

NANCY: Cross my heart.

ELLERBE: Well, I guess we can
manage to —

(Door violently thrown open—
crash of glass)

SALESLADY: (shrieking) Ou, la
la LA!

MRS. ELLERBE:
rage) YOU VIPER!

ELLERBE: (scared stiff) I—yes
—you see my dear—I—these are
fur coats!

MRS. ELLERBE: So this is why
you tricked me to Cleveland! Come
here! T’ll teach you to buy huzzies
fur coats—

NANCY: (getting the drift) Per-
haps, now, that Madame has ar-

(wild with

rived, you will not need a model.
Perhaps Madame would like to
choose her coat herself.

MRS. ELLERBE: (falling for it)
Oh, oh, I beg your pardon, George
dear—You darling! So you were
getting a SURPRISE for me.

ELLERBE: Sure — sure—a sur-
prise—yes yes—of course—my dear!
Yes!

MRS. ELLERBE: And I’ve spoiled
everything by walking in on you
this way. Isn’t that a shame!—But
TVll love your gift just as much—
Oh, oh, OH! Isn’t it exquisite!

SALESLADY: Would Madame
care to slip it on?

MRS. ELLERBE: Of
You do forgive me,
George!

ELLERBE: Oh, sure, sure, I do,
dear—yes, yes, I certainly do.

SALESLADY: Tres chic, Madame
—Magnifique! Charmant! You sim-
ply must have it!

ELLERBE: (hoarse whisper) You
saved my life—phone tomorrow—.

NANOY: (whisper) You’ve got to
buy me a fur coat, too.

ELLERBE: (whispering)
thing—anything. (door shuts)

MRS. ELLERBE: George, I think
this coat looks very well on me.

ELLERBE: I think so, too, dear
—yes—yes—I sure do. Yes—!

(Few bars of “How Dry I Am.”)
\ BARRATOR: | All ove
tion City Hotel—corks are
—heads are breaking—Daddy El-
lerbe at last manages to sneak
Naneeeep to his rooms while his
wife is out shopping. He is pretty
badly ‘bunned’ now and you may
hear him chasing the cutie playfully
about the rooms.

ELLERBE: Nancy — (panting)
Oh, Naney—oh hum—TI’m outa
breath — Nancy — Papa says come
here! .

NANCY: (coyly, off) Papa’s got
to catch me then. And remember!
Papa’s got to get his little Nancy
another fur coat— :

ELLERBE: Sure, sure (breath-
less) oh hum—sure—sure I will—
yes yes—Sure!

(Thundering on the door)
NANCY: (pretending fright)

Daddy, who’s that?

ELLERBE: Calm down—it’s just
some of the boys—I’ll get rid of
‘em all right—

(More beating on door)
PHIL: (Off) Open the door or I'll
NANCY: Heavens, it’s my hus-

band! He’ll kill us both. Where
can I go? Where can I go?

PHIL: (off) Open the door or I’ll
break it down.

ELLERBE: (in low tone) Into
the closet, quick!

PHIL: (Throwing weight against
door) I’m comin’!

ELLERBE: Wait, M-m-mister
(key turns in lock) I’ll letya in.
Why sure—yes yes—

PHIL: Say what’s the big idea?

ELLERBE: Why—why—

PHIL: I saw you come into this
room with my wife. I’m Phil Lor-
raine! Youre gonna hear a lot
about me! You _ heart-thief—you
home-wrecker! Where is she?

ELLERBE: Listen, Mister Lor-
raine!—

PHIL: (roaring) She’ll never two-
time me again. I’m going to kill

course—
don’t you,

Any-

her! Where is she?

ELLERBE: (excitedly) I-I-I-it’s
all—a mistake—

PHIL: (slowly menacing: Why

you—old—reprobate!

NANCY: (melodramatically) Phil!
Don’t! Don’t beat him up— You
mustn’t, Phil! The whole thing’s
my fault. He didn’t know I was
married! :

radio broadcasting. Some of the local young people
will be glad for an opportunity of broadcasting and the
resultant publicity will also prove of considerable
benefit to your theatre. If you have not yet used the
air, begin with this unusual sketch.

ELLERBE: Honest,
didn’t know.

PHIL: All right, I won’t dirty
my hands with ya. Nor with you
either—you double-crossing little—
Wait till I haul the both of ya into
Court!

ELLERBE: Oh, no—no Mister—
not that! I’d lose my job—lI’d be
disgraced—ruined—if it ever came
out.

PHIL: You should have thought
of that before you wrecked my
home!

ELLERBE: H-how much is it
w-worth to ya—to forget all this?
PHIL: Five thousand dollars.
ELLERBE: (groaning) I haven't

got that much!

Mister, I

PHIL: (roughly) How much have

ya got?
ELLERBE: A thousand.
PHIL: I'll take it—and your }

check for the rest.
(Hasty knock—door opening)
KENT: Say—what the—who—
what’s going on here?
PHIL: (uneasily) Who are you?
KENT: Who are YOU?
PHIL: Her husband.

KENT: Ah ha—now I get it!
Well, this is just dandy. By the
way Ellerbe, your wife is down-
stairs—on her way up—

ELLERBE: What?

KENT: And as for you, young
fella, youre no more Nancy Lor-
raine’s husband than I am. Scram.
Get outa here before I call a cop.
This is 1933—Badger games haven’t
been good for ten years—

NANCY: (very sore) Do you have
to come shovin’ your ugly puss in
whenever I get a chance to turn a
trick—

ELLERBE: Gee, Kent, I can’t
ever thank you enough. You saved
my life!

(Knock at door)

KENT: O-0! Maybe I didn’t

(Knocking)

MRS. ELLERBE: (off) What you
doin’ in there, George?

ELLERBE: Yes, my dear, yes—
yes—I only—

MRS. ELLERBE: (off) Well? How
long am I to wait?

KENT: (through the key iole) Oh,
Mrs. Ellerbe—this is Ted Kent.
My—my shower broke and George
said I could use yours—

MRS. ELLERBE: (off, fiercely)
Oh, yeah? Get into it then! Quick
George, open this door (rattling it)

ELLERBE: Yes, my dear—yes
yes (aside)—oh, she’ll kill me—Go
down the fire escape, you two—
(sound of scuffle)

MRS. ELLERBE: (off) Once and
for all, George, or I’ll call the house
detective—

ELLERBE: (turning the key) My
dear—I—that is—

MRS. ELLERBE: Aha! Just as I
thought! Come back up here you
wench! You, too, you thug! Help!
Police! Oh, you'll suffer for this,
George Ellerbe, and you too, Kent!
I just wired your wife about you!

KENT: You what?

MRS. ELLERBE: (screaming)
She’s taken my fur coat—oh, oh—
I’m fainting!

ELLERBE: Yes,
yes—

MRS. ELLERBE: I won't faint!
Come here, you runt! Take that
(sound of swat) and that!

ELLERBE: Yes—my dear—

MRS. ELLERBE: Help!
Police! Thieves! :
(music—“Shuffle Off to Buffalo”)

NARRATOR: And this is only a
bare glimpse of the uproarious, fast-
moving, up-to-the-minute gloom-re-
peal picture “Convention City! At
the Strand Theatre next.
Till then—Good Health and Good
Luek.

my dear—yes

Help!

Page Twenty-seven

il

ee

THREE SHEET

| SOAR BLORDELL
PHE MERJOU

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DESCRIPTION: Title is in dark blue lettering on a white banner.
Heads and train are both in full natural colors.

Credits in dark red.

51 to 100
Over 100

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Phsters 6 : PING essd TA)

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WINDOW CARDS

each
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each

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INSERT CARDS
each
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each

HERALDS

$3.00 per M
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PHOTOS

11 x 14 Photos 75e a set
(8 in set—colored)
22 x 28 Photos
(2 in set—colored)
Slides 15e each
Stills 10c each
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(These prices apply to U. S. only)

our

KIBBEE

AUTH Y

IJDONNELL

HUGH

HERBERT|

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tor a7 Fost as aed Sone Asak Onde

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PRINTED IN U.S.A.

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