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Full text of "The Radio Annual, 1946"

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Scanned from the collections of 
The Library of Congress 







AUDIOVISUAL CONSERVATION 
al The LIBRARY .jf CONGRESS 




Packard Campus 
for Audio Visual Conservation 
www.loc.gov/avconservation 

Motion Picture and Television Reading Room 
www.loc.gov/rr/mopic 



Recorded Sound Reference Center 
www.loc.gov/rr/record 



e Famous G-E 
ir Antenna, 2-bay 




STUDIO AND STATION EQUIPMENT 



TRANSMITTERS! 



GENERAL f§ ELECTRl 



DCASTING 



► FM Transmitters 

► Television Transmitters 

► AM Transmitters 

► International Transmitters 

► Complete Aural and Visual Equipment 

I for Studios 
Microphones 
Measurement Equipment 
| Electronic Tubes 
I Studio-to-Transmitter 

Relay Apparatus 
i Micro-Tel Systems 

► Intra-Tel Systems 

i Power Equipment and Switchgear 
*" tion Lighting, Heating, 
Air-Conditioning 




GENERAL ELECTRIC offers to the broadcast industry a 
most comprehensive line of station equipment — FM, 
Television, AM, and International transmitters, complete 
aural and visual equipment for studios, antenna systems, 
electronic tubes, studio-to-transmitter relay equipment, 
Micro-Tel and Intra-Tel systems, station lighting, heat- 
ing, air-conditioning, power equipment, and switchgear. 

• Here is broadcast equipment that opens a brilliant era 
with new basic accomplishments in modulation quality, 
extended frequency response, and lower carrier noise levels. 
Circuits, backed by extensive research and long experience, 
are your guarantee of reliable operation. Complete accessi- 
bility, simplified control systems, fewer tubes, and fewer 
parts are your assurance of minimum supervision and lower 
maintenance. 

• For maximum on-the-air reliability, for lower equipment 
cost per hour of service, specify G.E. throughout your sta- 
tion. You buy one standard of high quality backed by one 
source of responsibility. Electronics Department, General 
Electric Company, Schenectady 5, N. Y. 



Call your nearest G-E broadcast equipment sales engineer for information and help. In 
addition to General Electric offices in all principal cities, G-E broadcast Sales Engineers 
are located for your convenience in General Electric offices in the following cities: 



Denver, Colo. 
650- 17th St. 

Dallas, Texas 
1801 Lamar St. 

Philadelphia, Pa. 
1405 Locust St. 

Boston, Mass. 
140 Federal St. 

Atlanta, Ga. 

187 Spring St., N.W. 

Kansas City, Mo. 
106 W. 14th Street 

Los Angeles, Calif. 
212 N. Vignes St. 



New York City, K:Y. 
570 Lexington Ave. 

Cleveland, Ohio 
4966 Woodland Ave. 

San Francisco, Calif. 
235 Montgomery St. 

Seattle, Wash. 

710 Second Avenue 

Washington, D. C. 
806 -15th St., N. W. 

Chicago, 111. 
840 S. Canal St. 

Birmingham, Ala. 
600 N. 18th St. 



Cincinnati, Ohio 
215 W. Third St. 



For earliest possible delivery of your broadcast 
equipment, place your order now. 




IN TEN MAS 



ELECTRONIC TUBES 



HOME RECEIVERS 



FM • TELEVISION • AM £& gg/t *&*%** '' 




DCASTING 



GENERAL ELECTRIC offers to the broadcast industry a 
most comprehensive line of station equipment— FM, 
Television, AM, and International transmitters, complete 
aural and visual equipment for studios, antenna systems, 
electronic tubes, studio-to-transmitter relay equipment, 
Micro-Tel and Intra-Tel systems, station lighting, heat- 
ing, air-conditioning, power equipment, and switchgear. 

• Here is broadcast equipment that opens a brilliant era 
with new basic accomplishments in modulation quality, 
extended frequency response, and lower carrier noise levels- 
Circuits, backed by extensive research and long experience, 
are your guarantee of reliable operation. Complete accessi- 
bility, simplified control systems, fewer tubes, and fewer 
parts are your assurance of minimum supervision and lower 
maintenance. 

• For maximum on-the-air reliability, for lower equipment 
cost per hour of service, specify G.E. throughout your sta- 
tion. You buy one standard of high quality backed by one 
source of responsibility. Electronics Department, General 
Electric Company, Schenectady 5, N. Y. 



Call your nearest 6-E broadcast t 

addition to General Electric offices in all principal cities, 6-E broadcast Sales Engineers 

are located for your convenience in General Electric offices 



Denver, Colo. 
650- 17th St. 

Dallas, Texas 
1801 Lamar St. 

Philadelphia, Pa. 
1405 Locust St. 
Boston, Mass. 
140 Federal St. 

Atlanta, Ga. 

187 Spring St., N.W. 

Kansas City, Mo. 
106 W. 14th Street 

Los Angeles, Calif. 
212 N. Vignes St. 



New York City, N: Y. 
570 Lexington Ave. 

Cleveland, Ohio 
4966 Woodland Ave. 

San Francisco, Calif. 
235 Montgomery St. 

Seattle, Wash. 

710 Second Avenue 

Washington, D. C. 
806 -15th St., N. W. 

Chicago, 111. 
840 S. Canal St. 

Birmingham, Ala. 
600 N. 18th St. 



Cincinnati, Ohio 
215 W. Third St. 



For •arlieit postible delivery of your broadcait 
equipment, place your ordor now. 




jTUDIj^AND STATION EQUIPMENT /. TRANSMITTERS -ANTENNAS - ELECTRONIC TUBES • 



GENERAL® ELECTRIC FM * TELEVISION • AM ^ &£#***'#** 



/ 



THE COCA-COLA BOTTLERS 



of America 
PRESENT 



MORTON DOWNEY 





For 

FOURTH CONSECUTIVE YEAR 



MORTON DOWNEY 

Under Exclusive Management cf 

MUSIC CORPORATION OF AMERICA 



y<z.'sw&oot 





PRESENTS 



The 1946 
RADIO 

Annum 



Edited by 
JACK ALICOATE 

Copyright, 1946, by the Radio Daily 
501 Broadway, New York 18, N. Y. Wisconsin 7-6336 



Time Buyers! 






MEUNWtfQF 

" m 



APR 241946 




CALL ON*Ite@¥ FOR SUGGESTIONS 



WEAF New York 

WBZ & WBZA . . Boston, Springfield 

WGY Schenectady 

KYW Philadelphia 

WRC Washington 

KDKA Pittsburgh 

WTAM Cleveland 

WOWC Ft. Wayne 

WMAQ Chicago 

KOA Denver 

KPO San Francisco 



RECEIVED 

APR 2 1 1346 

COPYRIGHT OFFICE 



• Looking for a time buy that's just your dish? Then 
give your order to "Spot." Of course, he may not al- 
ways be able to serve you the exact time you were 
eyeing — NBC Spots go too fast for that. But you can 
count on "Spot" to suggest the best available period 
in the house — to help you select a buy that will get 
results — and to show you the way to results you can 
figure in dollars and cents. 

Call on "Spot" today for suggestions on any one or 
every one of NBC's 11 sales-leading stations in 11 
sales-leading markets. Sales-leading because: 1. They 
broadcast to 55% of the radio homes in the United 
States. 2. They are in markets where buying power is 
34.2% higher than the country's average. 3. They 
broadcast the finest programs on the air to every 
corner of these rich markets. 




NBC 




SALES 



Nev. v G f k, Circle 7-8300 . . . Chicago, Superior 8300 . . . San Francisco, Graystone 8700 

Washington, RepuLlic 4000 ... Cleveland, Cherry 0942 . . . HollywDod, Hollywood 6161 

Ccr.vtr. Maine 6211 . . . Boston, Kanccck 4239 



COmiGHT DEPOSIT 




W©KP 



World War II is now history. . . . An explosive 
era has given way to the atomic opportunity 
of reconversion. . . . The spirit of an industry 
that contributed so much toward the winning 
of the war is again on the march. 

The eleven hundred pages that follow tell a 
comprehensive story. ... It is the colorful 
picture of radio and television, both of today 
and tomorrow as gathered from a thousand 
and one reliable sources. 

RADIO ANNUAL is constantly in preparation 
. . . the editors live with it day by day. . . . 
Without the enthusiastic cooperation of every 
branch of electronics its timeliness would be 
impossible. ... To all, our sincere apprecia- 
tion. 

JACK ALICOATE 
Editor 



v ^- ...-.^ , ; : : V 





B«$T | N 



News 



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STATIONS 
COAST TO COAST 



EDITORIAL 

oelJ NOEXb 



Acoustical Society of America 907 

Actors' Equity Association 907 

Advertisers' Index 27 

ADVERTISING: . 

Advertising Council, Inc., The 923 

Advertising Federation of America .... 907 

Advertising Research Foundation 908 

Agencies, Addresses, Personnel, Etc. . . 167 

Agency Billings by Network 131 

American Assn. of Adv. Agencies 908 

Billings, Network 131 

Commercial Programs — Radio 865 

Commercial Programs — Television .... 1026 

Expenditures, Network 131 

Agents and Managers, Talent 857 

ALABAMA: 

Chief Engineers of Stations 1051 

Home Economic Directors of Stations . . . 854 

Musical Directors of Stations 860 

Radio Homes — Major Markets 247 

Stations, Facilities, Personnel 311 

ALASKA: 

Musical Directors . 863 

Stations, Facilities, Personnel 629 

ALBERTA: 

Musical Directors 863 

Stations, Facilities, Personnel 641 

Alicoate, Jack, Introductions by 3 

All American Radio Program of 1945 

(RADIO DAILY POLL) 115 

American Assn. of Adv. Agencies 908 

American Bar Assn. (Standing Committee 

on Communications) 908 

AMERICAN BROADCASTING CO.: 

Commercial Programs, 1945 865 

Gross Billings by Agencies, 1945 131 



Network Map 260, 261 

Personnel 262 

Sponsor Expenditures, 1945 133 

Stations Owned and/or Managed by. . 263 

Woods, Mark, Article by 259 

American Communications Association.. 908 

American Council on Education 908 

American Federation of Musicians 908 

American Federation of Radio Artists. . . 909 

American Guild of Musical Artists, Inc. . . 909 

American Marketing Association 909 

American Newspaper Publishers Assn. . 909 

American Radio Relay League, Inc 9L0 

American Society of Composers, Authors 
Publishers: 

Article by John G. Paine 721 

Personnel 910 

Publisher Members 723 

American Television Society 910 

Angell, James R., Article by 55 

Announcers and Their Work, 1945 825 

Applications, FCC Regulations Regarding 
Broadcasting: 

FM Station Application Granted 1082 

Pending Applications for Commercial 

Television Stations 1019 

Argentina, Stations of 946 

ARIZONA: 

Chief Engineers of Stations 1051 

Home Economic Directors of Stations . . 854 

Musical Directors of Stations 860 

Radio Homes — Major Markets 247 

Stations, Facilities. Personnel 315 

Arizona Broadcasting System 285 

Arizona Network 285 

ARKANSAS: 

Chief Engineers of Stations 1051 

Home Economic Directors of Stations. . 854 

Musical Directors of Stations . . 860 

Radio Homes — Major Markets 247 

Stations, Facilities, Personnel 318 

Arrowhead Network 285 




MARTIN BLOCK 



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'MAKE BELIEVE BALLROOM 



2V2 HOURS A WEEK ON NBC 

• • • 
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V2 HOUR EACH WEEK ON 200 STATIONS 

• * • 

COLUMBIA RECORD SHOP 



EDITORIAL INDEX 



ARTICLES: 
A Place in the Sun for Women in Radio, 
by Dorothy Lewis 47 

American Broadcasting Co., by Mark 

Woods 259 

AMP, by Gretl Urban 725 

ASCAP. by John G. Paine 721 

BMB Objective a "Yardstick," by Hugh 

Feltis 53 

BMI. by M. E. Tompkins 727 

Business Side of Radio, by M. H. 

Shapiro 129 

Canadian Radio Is on the March, by 

T. Arthur Evans 67 

Chicago & Its Television Future, by 

BiU Irvin 997 

Chicago Contends for Radio Honors, by 
Bill Irvin 6S 

Color Television of Tomorrow, by Dr. 
Peter C. Goldmark 973 

Columbia Broadcasting System, by Paul 
W. Kesten 265 

Current Era of Television, The, by J. R. 
Poppele 51 

Economic Role of Advertising, The, by 
Frederic R. Gamble 57 

Electronic Arsenal in Peacetime Pur- 
suits, by S. P. Taylor 69 

Expanded Facilities Is the 1946 By- 
Word, by Ralph C. Powell 1041 

Extensive Gains in Communications, by 
Wes Summerfield 1049 

Forecasting Sportcasting, by Bill Slater 75 

FM Networks for Educational Use, by 
George Jennings 1081 

FM Position Solidified in '45, by Robert 
Bartley 1080 

Hollywood as Television Production 
Center, by Harry R. Lubcke 709 

Industry Looks for Bright Future, by 
Frank Burke 37 

Main Street — 1945 — Radio Reflections, 
by Sid Weiss 85 

Music in Radio a Powerful Factor, by 
Herman Pincus 87 

Mutual Broadcasting System, by Edgar 
Kobak 271 

National Broadcasting Co., by Nlles 
Trammell 277 

New Tubes— Circuits FM-AM '46 Fea- 
ture by Meade Brunet & J. B. Elliott. . 1039 

News-By-Radio Grows Day-By-Day, by 
Oliver Gramling 97 



Overseas Press Club in War & Peace. 

by W. W. Chaplin 83 

Programs of 1945 — A Network Picture, 

by M. H. Shapiro 41 

Proper Equipment for Television, by 

P. G. Caldwell 1037 

Radio Expanding Rapidly on Coast, by 

Ralph Wilk 61 

Radio Faces Busiest Year, by Paul 

Porter 33 

Radio from the Business Side, by M. H. 

Shapiro 129 

Radio Greatest Social Force, by Justin 

Miller 35 

1946 Radio Market Bigger than Ever, 

by William Noble 49 

Radio's Major Markets for 1946, by Wil- 
liam Noble 246 

Reconversion Is Dominant Factor, by 

Brig. Gen. David Sarnoff 45 

RMA Converting to Peacetime Role, by 

Bond Geddes L042 

SESAC, by Paul Heinecke 732 

Television Acting Viewed by Expert, by 

Dr. John Reich 995 

Television Gains via Wartime Use, by 

D. F. Schmit 971 

Television Ready for Biggest Year, by 

John F. Royal 985 

Television Sportcasting, by Bill Slater. . 978 
Television Status in Great Britain, by 

H. Bishop 982 

Television Today & Tomorrow, by Frank 

Burke 969 

Uses of Radar in Peacetime, by Prof. 

A. M. Low 79 

Value Advantages of ET Programs, by 

Aaron S. Bloom 71 

Washington Looks Toward Busy 1946, 

by Andrew H. Older 63 

Washington Natural Television Center, 

by Andrew H. Older 1005 

What FM Means to Education, by 

James R. Angell 55 

Associated Actors and Artists of America 910 
Associated Music Publishers, Inc.: 

Article by Gretl Urban 725 

Officers, Personnel 725 

Publisher Members 725 

Assn. of Canadian Advertisers 911 

Assn. for Education by Radio 911 

Assn. of National Advertisers, Inc 911 

Assn. of Radio News Analysts 912 

Authors' League of America 912 




WHB 




For WHB Availabilities, 'phone DON DAVIS at any 
ADAM YOUNG office: 

New York City, 18 11 West 42nd St LOngacre 3-1926 

Chicago, 2 55 East Washington St ANDover5448 

San Francisco, 4 627 Mills Building SUtter 1393 

Los Angeles, 13 448 South Hill St Michigan 0921 

Kansas City, 6 Scarritt Building HArrison 1161 

KEY STATION for the KANSAS STATE NETWORK 






EDITORIAL INDEX 



Backstage (People in Production During 

1945) 808 

Bartley. Robert, Article by 1080 

Behind the Mike (Radio Artists and Their 

Work, 1945) 737 

Bibliography, Television L017 

BILLINGS: 

Agency Gross by Networks 131 

Sponsor 133 

Bishop, H., Article by 982 

Bloom, Aaron S., Article by 71 

BMI Canada, Ltd 912 

Bolivia, Stations of 947 

Brazil, Stations of 948 

British Broadcasting Corp 912 

BRITISH COLUMBIA: 

Musical Directors of Stations 863 

Stations, Facilities, Personnel 642 

British Guiana, Stations of 950 

British Honduras, Stations of 950 

Broadcast Music, Inc. .BMI): 

Article by M. E. Thompkins 727 

Personnel 912 

Publisher Members 728 

Brunet, Meade, Article by 1039 

Burke, Frank, Articles by 37, 969 

Business Side of Radio: 

Advertising Agencies 167 

Agency and Sponsor Billings 131 

Business Side of Radio 127 

Federal Communications Commission. . 226 

Federal Trade Commission 914 

Major Markets — Radio Homes 247 

Network Billings 131 

Publications (Radio) 231 

Radio from the Business Side, by M. A. 

Shapiro 129 

Radio Homes — Major Markets 247 

Radio's Weekly Payroll 110 

Research Organizations 141 

Section 127 

Station Representatives 143 



Calendar for Program Directory 89 

Caldwell, P. G.. Article by 1037 

CALIFORNIA: 

Chief Engineers of Stations 1051 

Home Economic Directors of Stations. . . 854 

Musical Directors of Stations 860 

Radio Homes — Major Markets 247 

Stations, Facilities. Personnel 323 

CANADA: 

Article by T. Arthur Evans 67 

Canadian Association of Broadcasters 913 

Canadian Broadcasting Corp 638 

Musical Directors of Stations 863 

Section 637 

Stations, Alphabetically listed by Call 

Letter 639 

Station Representatives in Canada. . . . 143 

Catholic Actors Guild of America 913 

Catholic Writers Guild of America 913 

Chaplin, W. W., Article by 83 

Chicago Radio Management Club 913 

Chief Engineers of Stations 1051 

Chile, Stations of 950 

Colombia, Stations of ... 952 

COLORADO: 

Chief Engineers of Stations 1051 

Home Economic Directors of Stations . . . 854 

Musical Directors of Stations 860 

Radio Homes — Major Markets 248 

Stations, Facilities, Personnel 342 

COLUMBIA BROADCASTING SYSTEM: 

Article by Paul W. Kesten 265 

Commercial Programs in 1945 865 

Gross Billings by Agencies, 1945 131 

La Cadena de las Americas (Pan Amer- 
ican Network) of CBS Stations, Per- 
sonnel 932 

Network Map 266, 267 

Personnel 268 

Sponsor Expenditures, 1945 133 

Stations Owned and Operated by 270 

Commentators: 

News, and Their Work in 1945 789 

Sports, and Their Work in 1945 801 



Kate £mi 







EDITORIAL INDEX 



Commercial Programs of Networks in 1945 865 
Commercial Television Programs in 1945 1026 
Committee on Consumer Relations in Ad- 
vertising, Inc 913 

Composers, Authors and Publishers Assn. 

of Canada, Ltd 913 

CONNECTICUT: 

Chief Engineers of Stations 1051 

Home Economic Directors of Stations. . . 854 

Musical Directors of Stations 860 

Radio Homes — Major Markets 248 

Stations, Facilities, Personnel 347 

Connecticut State Network, Personnel. . . . 285 

Consulting Engineers 1047 

Costa Rica, Stations of 954 

Cuba, Stations of 954 



D 



DELAWARE: 

Chief Engineers of Stations 1051 

Musical Directors of Stations 860 

Radio Homes — Major Markets 248 

Stations, Facilities, Personnel 351 

Directors' Guild, Personnel 919 

DISTRICT OF COLUMBIA: 

Chief Engineers of Stations 1051 

Home Economic Directors of Stations . . . 854 

Musical Directors of Stations 860 

Radio Homes — Major Markets 248 

Stations, Facilities, Personnel 352 

Dominican Republic, Stations of 956 

Don Lee Broadcasting System 285 

Dramatists' Guild 914 

E 

Ecuador, Stations of 957 

EDUCATION: 

Association for Education by Radio. ... 911 
Educational Broadcast Stations, FCC 

Regulations for Non-Commercial. . . . 924 
FM Networks for Educational Use, by 

George Jennings 1081 

Federal Radio Education Committee. . . 914 



Institute for Education by Radio 915 

National Assn. of Educational Broad- 
casters 917 

Non-Commercial Educational Stations. . 924 

Elliott, J. B., Article by 1039 

El Salvador, Stations of 958 

Engineers, Chiefs of Stations 1051 

Equipment Firms, Officers, Addresses... 1057 

Evans. T. Arthur, Article by 67 

Expenditures: 

Advertising Agencies, on Networks. ... 131 
Network, by Sponsor 133 

F 

Federal Communications Bar Assn 914 

FEDERAL COMMUNICATIONS COMMISSION: 
FM Broadcast Applications Granted. . . . 1082 

Growth of Stations, 1941-1946 73 

High Frequency (FM) Section 1079 

Personnel 226 

Porter, Paul A., Article by 33 

Regulations, Non-Profit Stations 924, 925 

Television Allocations 1007 

Television, Pending Applications 1019 

Federal Council of Churches of Christ in 
America, Dept. of National Religious 

Radio 914 

Federal Radio Education Committee 914 

Federal Trade Commission 914 

Feltis, Hugh, Article by 53 

Firist Advertising Agency Group 914 

FLORIDA: 

Chief Engineers of Stations 1051 

Home Economic Directors of Stations . . . 854 

Musical Directors of Stations 860 

Radio Homes — Major Markets 248 

Stations, Facilities, Personnel 354 

Frequency Modulation: 

Angell. James R., Article by 55 

Bartley, Robert, Article by 1080 

FM Networks for Educational Use. by 

George Jennings 1081 

FM Applications Granted 1082 



11 









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You can do it best with the 
INS wire, the greatest com- 
bination of news and human- 
interest news features for 
radio. 

With INS you get ALL of 
the news that's interesting. 

You can select what is most 
important to your audience, 
giving your news programs 
real individuality. 



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INTERNATIONAL NEWS SERVICE 



235 EAST 45™ STREET 



NEW YORK, 17, N.Y. 



EDITORIAL INDEX 



G 



Gamble, Frederic R., Article by 57 

Geddes, Bond, Article by 1042 

GEORGIA: 

Chief Engineers of Stations 1053 

Home Economic Directors of Stations. . . 854 

Musical Directors of Stations 860 

Radio Homes — Major Markets 248 

Stations, Facilities, Personnel 365 

Georgia Major Market Trio 287 

Goldmark, Dr. Peter C Article by .973 

Gramling, Oliver, Article by > v >97 

Growth of Stations, 1941-1945 73 

Guatemala, Stations of 958 

Guilds 897 

H ^- 

Haiti, Stations of 958 

HAWAII: 

Stations, Facilities, Personnel 631 

Heinecke, Paul, SESAC Article by 732 

Home Economic Directors of Stations .... 854 

Hounduras, Stations of 959 

_ I 

IDAHO: 

Chief Engineers of Stations 1053 

Home Economic Directors of Stations . . . 854 

Musical Directors of Stations 860 

Radio Homes — Major Markets 249 

Stations, Facilities, Personnel 375 

ILLINOIS: 

Chief Engineers of Stations 1053 

Home Economic Directors of Stations . . . 854 

Musical Directors of Stations 860 

Radio Homes — Major Markets 249 

Stations, Facilities, Personnel 377 

INDIANA: 

Chief Engineers of Stations 1053 

Home Economic Directors of Stations ...... 854 



Musical Directors of Stations 861 

Radio Homes — Major Markets 249 

Stations, Facilities, Personnel 389 

Institute for Education by Radio 9L5 

Institute of Radio Engineers, Inc 915 

Intercollegiate Broadcasting System, Inc. . 915 
Interdepartment Radio Advisory Com- 
mittee 915 

Intermountain Network, Officers 287 

International Broadcast Stations, U. S 929 

International Brotherhood of Electrical 

Workers 916 

International News Service 165 

International Section 927 

Introductions by Jack Alicoate 3, 967 

IOWA: 

Chief Engineers of Stations 1053 

Home Economic Directors of Stations. . 855 

Musical Directors of Stations 861 

Radio Homes — Major Markets 249 

Stations, Facilities, Personnel 395 

Irvin, Bill, Articles by 65, 997 

J 

Jennings. George, Article by 1081 

K 

KANSAS: 

Chief Engineers of Stations 1053 

Home Economic Directors of Stations . . . 855 

Musical Directors of Stations 861 

Radio Homes — Major Markets 249 

Stations, Facilities, Personnel 403 

Kansas State Network 287 

KENTUCKY: 

Chief Engineers of Stations 1053 

Home Economic Directors of Stations . . . 855 

Musical Directors of Stations 861 

Radio Homes — Major Markets 250 

Stations, Facilities, Personnel 411 

Kesten, Paul W., Article by 265 

Keystone Broadcasting System: 

Personnel 284 

Kobak, Edgar, Article by 271 



13 



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^*^y *> Fastest Growing in America 




Designed for Post War Pro- 
gramming 





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Built on Suggestions of 
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Recorded Under Strict NAB 
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It Is Tops for Melody, Artists 
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Ihe PRICE i s MODERATE 



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For Full Details . . . SESAC, Inc., 475— 5th Ave., New York City 17, N. Y. 

Canadian Representative: Gordan V. Thompson Ltd., 193-197 Yonge St., 

Heintzman Hall, Toronto, Ontario 

Foreign Representative: Charles Michelson, 67 West 44th St., 
New York City 18, N. Y. 



14 



EDITORIAL INDEX 



Lambs. The, Officers 916 

Latin-American Networks and Stations . . . 932 

Lewis, Dorothy, Article by 47 

Lone Star Chain 287 

LOUISIANA: 

Chief Engineers of Stations 1053 

Home Economic Directors of Stations . . 855 

Musical Directors of Stations 861 

Radio Homes — Major Markets 250 

Stations, Facilities, Personnel 414 

Low, Prof. A. M., Article by 79 

Lubcke, Harry R.. Article by 109 



M 



Magazines, Radio 231 

MAINE: 

Chief Engineers of Stations 1053 

Home Economics Director of Stations. . . 855 

Musical Directors of Stations 861 

Radio Homes — Major Markets 250 

Stations, Facilities, Personnel 417 

Managers and Agents, Talent 857 

Major Markets — Radio Homes: 

States — Counties 247 

MANITOBA: 

Stations, Facilities, Personnel 645 

Market Research Council 916 

MARKET STATISTICS: 

By States and Counties 247 

Growth of Stations — 1941 to 1945 73 

Noble, Wm. P.. Article by 246 

Radios Weekly Payroll 110 

MARYLAND: 

Chief Engineers of Stations 1053 

Home Economics Directors of Stations . . 855 

Musical Directors of Stations 86 1 

Radio Homes — Major Markets 250 

Stations, Facilities, Personnel 421 

Maryland All-Home Network 287 

Mason-Dixon Radio Group 287 



MASSACHUSETTS: 

Chief Engineers of Stations 250 

Home Economics Directors of Stations . . 855 

Musical Directors of Stations 861 

Radio Homes — Major Markets 250 

Stations, Facilities, Personnel 429 

McClatchy Beeline, Officers 288 

Mexico, Stations of 934. 938, 940 

MICHIGAN: 

Chief Engineers of Stations 1053 

Home Economics Directors of Stct.ons. . 855 

Musical Directors of Stations 861 

Radio Homes — Major Markets 250 

Stations, Facilities, Personnel 437 

Michigan Radio Network 287 

Miller, Justin, Article by 35 

MINNESOTA: 

Chief Engineers of Stations 1054 

Home Economics Directors of Stations . . 855 

Musical Directors of Stations 861 

Radio Homes — Major Markets 250 

Stations, Facilities, Personnel 451 

MISSISSIPPI: 

Chief Engineers of Stations 1054 

Home Economics Directors of Stations. . 855 

Musical Directors of Stations 861 

Radio Homes — Major Markets 251 

Stations, Facilities, Personnel 455 

Mississippi Valley Network 288 

MISSOURI: 

Chief Engineers of Stations 1054 

Home Economics Directors of Stations. . 855 

Musical Directors of Stations 861 

Radio Homes — Major Markets 251 

Stations, Facilities, Personnel 461 

MONTANA: 

Chief Engineers of Stations 1054 

Home Economics Directors of Stations. . 855 

Musical Directors of Stations 861 

Radio Homes — Major Markets 251 

Stations, Facilities, Personnel 469 

Musical Conductors and Their Wcrk 769 

Musical Directors of Stations 860 

Music Publishers' Protective Assn.. inc. . 916 

MUSIC 719 

Ascap 721 

AMP 725 

BMI 727 

SESAC 732 



15 



EDITORIAL INDEX 



MUTUAL BROADCASTING SYSTEM: 

Commercial Programs in 1945 865 

Gross Billings by Agencies in 1945. ... 131 

Kobak, Edgar, Article by 271 

Network Map 272-273 

Personnel 274 

Sponsor Expenditures, 1945 133 



N 



NATIONAL ASSOCIATION OF 
BROADCASTERS: 

Code of Fair Practice 904 

Personnel, Directors, Committees. . . .833, 916 

Statement by Justin Miller 35 

National Assn. of Educational Broad- 
casters Personnel 917 

List of Member Stations 77 

National Assn. of Performing Artists 916 

National Better Business Bureau 917 

NATIONAL BROADCASTING CO.: 

Commercial Programs in 1945 865 

Network Map 278, 279 

Pan American Network of 936 

Personnel 280 

Stations Owned and Operated by 283 

TrammelL Niles, Article by 277 

National Independent Broadcasters 917 

National Industrial Advertisers Assn., Inc. 9L7 

National Variety Artists, Inc 917 

NEBRASKA: 

Chief Engineers of Stations 1054 

Home Economic Directors of Stations . . 855 

Musical Directors of Stations 861 

Radio Homes — Major Markets 251 

Stations, Facilities, Personnel 472 

Nebraska Broadcasters Association 918 

NETWORKS: 

Advertising Agency Gross Billings 131 

American Broadcasting Co 259 

Canadian Broadcasting Corp 638 

Columbia Broadcasting System 265 

Expenditures by Agencies and Sponsors 131 

Keystone Broadcasting System 284 

Mutual Broadcasting System 271 



National Broadcasting Co 277 

National Networks 257 

Pan American Networks 932 

Programs, Commercial, 1945 865 

Regional Networks 285 

Sponsors Network Expenditures 133 

Weekly Payroll Chart 110 

NEVADA: 

Chief Engineers of Stations 1054 

Radio Homes — Major Markets 251 

Stations, Facilities, Personnel 475 

NEW BRUNSWICK: 

Musical Directors of Stations 863 

Stations, Facilities. Personnel 646 

New England Regional Network 288 

NEW HAMPSHIRE: 

Chief Engineers of Stations 1054 

Home Economic Directors of Stations . . . 855 

Musical Directors of Stations 862 

Radio Homes — Major Markets 251 

Stations, Facilities, Personnel 476 

NEW JERSEY: 

Chief Engineers of Stations 1054 

Home Economic Directors of Stations . . . 855 

Musical Directors of Stations 862 

Radio Homes — Major Markets 252 

Stations, Facilities, Personnel 477 

NEW MEXICO: 

Chief Engineers of Stations 1054 

Home Economic Directors of Stations . . . 855 

Musical Directors of Stations 862 

Radio Homes — Major Markets 252 

Stations, Facilities, Personnel 480 

News Commentators, Their Work in 1945 789 

News Events of 1945, Ten Outstanding 

Radio 39 

News Events of 1945, Ten Outstanding 

Television 43 

News Service 165 

NEW YORK: 

Chief Engineers of Stations 1054 

Home Economic Directors of Stations . . . 855 

Musical Directors of Stations 862 

Radio Homes — Major Markets 252 

Stations, Facilities, Personnel 483 

Nicaragua, Stations of 959 

Noble, William, Articles by 49, 246 



\7 





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18 



EDITORIAL INDEX 



J£3 



NORTH CAROLINA: 

Chief Engineers of Stations 1054 

Home Economic Directors of Stations . . . 855 

Musical Directors of Stations 862 

Radio Homes — Major Markets 252 

Stations, Facilities, Personnel 513 

North Central Broadcasting System, Inc. . 288 

NORTH DAKOTA: 

Chief Engineers of Stations 1055 

Home Economic Directors of Stations. . 856 

Musical Directors of Stations 862 

Radio Homes — Major Markets 252 

Stations, Facilities, Personnel 523 

Northern Broadcasting & Publ., Ltd 288 

Northern California Broadcasters Assn. . 818 

Northwest Network 288 

NOVA SCOTIA: 

Musical Directors of Stations 863 

Stations, Facilities, Personnel 647 



o 

OHIO: 

Chief Engineers of Stations 1055 

Home Economic Directors of Stations . . . 856 

Musical Directors of Stations 862 

Radio Homes — Major Markets 252 

Stations, Facilities, Personnel 526 

Ohio Assn. of Broadcasters 818 

OKLAHOMA: 

Chief Engineers of Stations 1055 

Home Economic Directors of Stations . . . 856 

Musical Directors of Stations 862 

Radio Homes — Major Markets 253 

Stations, Facilities, Personnel 540 

Oklahoma Metropolitan Line 283 

Oklahoma Network 288 

Older, Andrew H., Articles by 63, 1005 

ONTARIO: 

Musical Directors of Stations 863 

Stations, Facilities, Personnel 643 

Orchestra Leaders, Their Work in 1845. . 769 



OREGON: 

Chief Engineers of Stations L055 

Home Economic Directors of Stations . . . 856 

Musical Directors of Stations 862 

Radio Homes — Major Markets 253 

Stations, Facilities, Personnel 545 

Organizations 897 



Pacific Advertising Association 918 

Panama, Stations of 959 

Pan-American Networks 932 

Paine. John G., Article by 721 

Paraguay, Stations of 959 

PENNSYLVANIA: 

Chief Engineers of Stations 1055 

Home Economic Directors of Stations. . . 856 

Musical Directors of Stations 862 

Radio Homes — Major Markets 253 

Stations. Facilities, Personnel 551 

Pennsylvania Broadcasters Assn 918 

Pennsylvania Network 289 

Peru, Stations of 960 

Pincus, Herman, Article by 87 

Poll (RADIO DAILY'S All American Pro- 
gram of 1945) 115 

Poppele, J. R., Article by 51 

Porter, Paul A., Article by 33 

Powell, Ralph C Article by 1041 

Press Association, Inc. (AP) 165 

PRINCE EDWARD ISLE: 

Stations, Facilities, Personnel 656 

PRODUCTION: 

Agents and Managers, Talent 857 

Ascap, Article, Publisher Members. ... 721 

Announcers and Their Work, 1945 825 

BMI, Article and Publisher Members. . . 727 
Backstage (People in Radio Production 

During 1945) 808 

Chief Engineers of Stations 105L 

Home Economic Directors of Stations . . 854 

Managers, Agents, Talent 857 

Musical Conductors, Their Work, 1945. . 769 



19 



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EDITORIAL INDEX 



Musical Directors of Stations 860 

News Commentators, Their Work, 1945 789 

Orchestra Leaders, Their Work, 1945 ... 769 

Programs of 1945, Network Commercial 865 

Program Producers 665 

Radio Artists, Their Work. 1945 739 

Radio Directors, Their Work, 1945 822 

SESAC, Article and Publisher Members 732 

Sports Commentators, Their Work, 1945 801 

Transcription Companies 703 

Vocal Artists, Their Work. 1945 779 

Writers, Radio 813 

Professional Music Men, Inc 918 

Program Directors Guide 89 

Program Producers 665 

Publications (Trade - Fan - Technical - 

General) 231 

PUERTO RICO: 

Stations, Facilities. Personnel 633 

9 

Quaker Network 289 

QUEBEC: 

Musical Directors of Stations 863 

Stations, Facilities, Personnel 656 



R 



Radio Artists and Their Work, L945 739 

Radio Club of America, Inc 919 

Radio Council— WBEZ (FM) 919 

RADIO DAILY: 

All American Radio Program of 1945. . 115 

Television Highlights, 1945 999 

Radio Directors' Guild 919 

Radio Directors, Their Work in 1945 822 

Radio Executives Club of New York 920 

Radio Manufacturers Association: 

Personnel 920 

Executive Committees 1043 

Radio Manufacturers Assn. of Canada. . . 920 

Radio Programas de Mexico 944 

Radio Script & Transcription Exchange: 

Federal Radio Education Committee. . . 920 

Radio Stations Representatives 143 

Radio's Weekly Payroll Chart 110 

Radio Technical Planning Board 920 

Radio Writers' Guild of the Authors' 

League of America, Inc 920 

Regional Networks 285 

Research Organizations 141 

Reuters 165 

Riech, Dr. John, Article by 995 



RHODE ISLAND: 

Chief Engineers of Stations 1055 

Home Economic Directors of Stations . . 856 

Musical Directors of Stations 862 

Radio Homes — Major Markets 253 

Stations, Facilities, Personnel 573 

Rocky Mountain Radio Council 921 

Royal, John F., Article by 985 

Rules and Regulations, FCC: 

Allocations, Television 1007 

Applications Pending, Television 1019 

FM Broadcast Applications Granted. . . 1082 

Non-Profit Stations 924. 925 



Sarnoff, David, Article by 45 

SASKATCHEWAN: 

Stations, Facilities, Personnel 660 

SESAC: 

Article by Paul Heinecke 732 

Officers, Address 921 

Publisher Members 733 

Schmit, D. F., Article by 971 

Shapiro, M. H., Articles by 41, 129 

Slater, Bill, Articles by 75, 978 

Society of Jewish Composers, Publishers 

& Song Writers 921 

Society of Motion Picture Engineers 921 

Song Writers Protective Assn 921 

South and Central American Stations. . . . 946 

SOUTH CAROLINA: 

Chief Engineers of Stations 1055 

Home Economic Directors of Stations . . 856 

Musical Directors of Stations 862 

Radio Homes — Major Markets 254 

Stations, Facilities, Personnel 574 

South Central Quality Network 289 

SOUTH DAKOTA: 

Chief Engineers of Stations 1055 

Home Economic Directors of Stations . . 856 

Musical Directors of Stations 862 

Radio Homes — Major Markets 254 

Stations, Facilities, Personnel 578 

Southern California Broadcasters Assn., 

Inc 921 

Southern Minnesota Network 289 

Sponsor Network Expenditures 131 

Sports Broadcasters' Assn. (New York 

Chapter) 921 

Sports Commentators and Their Work, 

1945 . . , 801 



21 



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EDITORIAL INDEX 



STATIONS: 

Alphabetically (U. S.) by Call Letters 
With Index to Detailed Information. . 294 



CANADA: 

Alphabetically by Call Letters With 
Index to Detailed Information 637 

Standard Band (Alphabetically Listed by 

Call Letters) 294 

ABC, Owned and/or Managed by 263 

CBS, Stations Owned and operated by 270 

Growth of Stations, 1941-1945, Chart.. 73 

Home Economic, Directors of 854 

Mexican 940 

Musical Directors of 860 

National Assn. of Educational Broad- 
casters 917 

NBC, Owned and Operated by 283 

Representatives 143 

South American 946 

Standard Broadcast, Detailed Informa- 
tion Listed Alphabetically by States. . . 311 
Television 1013 

: T 

Talent, Managers and Agents 857 

Taylor, S. P., Article by. . 69 

Technical Section 1035 

TELEVISION: 

Television, Current Era of. By J. R. 

Poppele 51 

Telephone Numbers, Important 

Radio 100 to 107 

Telephone Associates, Inc 922 

Television Broadcasters' Association, 

Inc 922 

Television Press Club of New York 922 

Ten Outstanding Television Events of 

1945 43 

YEAR BOOK OF 

TELEVISION 965 

Alicoate, Jack, Introduction by 967 

American Television Society Awards . . 994 
Applications for Commercial Broadcast 

Stations, Pending 1019 

Bibliography 1017 

Broadcasting Stations , . . . 1013 

Chicago and Its Television Future, by 

Bill Irvin 997 

Classification of Tele Stations and 

Allocations of Frequencies 1007 



Color Television of Tomorrow, by Dr. 

Peter C. Goldmark 973 

Commercial Tele Broadcast Channels. . 1009 
Commercial Television Programs, Agen- 
cies, Sponsors 1026 

Commercial Tele Stations, Personnel. 

Facilities 1014 

Highlights of 1945, Television 999 

Hollywood as Tele Production Center, 

by Harry R. Lubcke L09 

Introduction, by Jack Alicoate 967 

Map, Television of Tomorrow 976, 977 

Pending Applications for Commercial 

Stations 1019 

Programs, Commercial, Agencies, 

Sponsors 1026 

Proper Equipment for Television, by 

P. G. Caldwell 1037 

Rule Governing Tele Broadcast Sta- 
tions 1022 

Stations, Commercial, Personnel, 

Facilities 1014 

Tele Acting Viewed by Expert, by Dr. 

John Reich 995 

Television Broadcast Stations 1013 

Tele Gains Via Wartime Use., by D. 

F. Schmit 971 

Television Highlights of 1945 999 

Television of Tomorrow, Map 976, 977 

Tele Ready for Biggest Year, by John 

F. Royal 985 

Television Sportcasting, by Bill Slater. . 978 
Television Status in Great Britain, by 

H. Bishop 982 

Television Talk, A Modem Glossary. . 988 

Television Today and Tomorrow, by 
Frank Burke 969 

Video Variations, Facts and Figures . . 979 

Washington Natural Tele Center, by 

Andrew H. Older 1005 

TENNESSEE: 

Chief Engineers of Stations 1055 

Home Economic Directors of Stations . . 856 

Musical Directors of Stations 863 

Radio Homes — Major Markets 254 

Stations, Facilities, Personnel 581 

Tennessee Valley Regional Network .... 289 

Ten Outstanding Radio News Events, 1945 39 

Ten Outstanding Television Events, 1945. 43 

Territories and Possessions, Section ..... 629 



23 



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24 



EDITORIAL INDEX 



TEXAS: 

Chief Engineers of Stations 1056 

Home Economic Directors of Stations. . 856 

Musical Directors of Stations 863 

Radio Homes — Major Markets 254 

Stations, Facilities, Personnel 586 

Texas Quality Network 290 

Texas State Network 290 

Tobacco Network 290 

Tompkins, M. E., Article by 727 

Trade Publications, Radio and Television 231 

Trammell, Niles, Article by 277 

Transcription Companies 703 

Transcription Network (Keystone) 284 

Transradio Press Service 165 

Tri-City Stations of Virginia 290 

Twenty Year Club 922 



U 



Unions 897 

United Press Association 165 

U. S. Dept. of Agriculture 922 

U. S. Dept. of Interior — Radio Section... 923 

Urban, Gretl, Article by 725 

Uruguay, Stations of 961 

UTAH: 

Chief Engineers of Stations 1056 

Home Economic Directors of Stations . . 856 

Musical Directors of Stations 363 

Radio Homes — Major Markets 254 

Stations, Facilities, Personnel 621 



Venezuela, Stations of 962 

VERMONT: 

Chief Engineers of Stations 1056 

Home Economic Directors of Stations. . 856 

Radio Homes — Major Markets 254 

Stations, Facilities, Personnel 606 

VIRGINIA: 

Chief Engineers of Stations 1056 

Home Economic Directors of Stations. . 856 

Musical Directors of Stations 863 

Radio Homes — Major Markets 254 

Stations, Facilities, Personnel 607 

Vocal Artists. Their Work, 1945 779 



W 

WASHINGTON: 

Chief Engineers of Stations 1056 

Home Economic Directors of Stations . . 856 

Musical Directors of Stations 863 

Radio Homes — Major Markets 255 

Stations, Facilities, Personnel 612 

Washington State Assn. of Broadcasters 923 

Weiss, Sid, Article by 85 

Western Assn. of Broadcasters 923 

WEST VIRGINIA: 

Chief Engineers of Stations 1056 

Home Economic Directors of Stations . . 856 

Musical Directors of Stations 863 

Radio Homes — Major Markets 255 

Stations, Facilities, Personnel 618 

West Virginia Network 290 

Wilk, Ralph, Article by 61 

WISCONSIN: 

Chief Engineers of Stations 1056 

Home Economic Directors of Stations . . 856 

Musical Directors of Stations 863 

Radio Homes — Major Markets 255 

Stations, Facilities, Personnel 621 

Wisconsin Network, Inc 290 

Wolverine Network 291 

Woman's National Radio Committee 923 

Woods, Mark, Article by 259 

Writers' Board, Personnel 923 

Writers for Radio 813 

WYOMING: 

Chief Engineers of Stations 1056 

Musical Directors of Stations 863 

Radio Homes — Major Markets 255 

Stations, Facilities, Personnel 627 



Yankee Network, Personnel 291 

Year Book of Television 965 



Z Net, Personnel 291 



25 




RAYMOND PAIGE 

"Battle of Music" 

ior 

RCA-VICTOR 



ADVERTISING 



1946 



IHVEX 



1946 



— A — 

Abbott, Bud 50 

Aces, Easy 761 

Advance Tele. Pet.. Inc.. .1008 

Advertiser, The 238 

Advertising & Selling 236 

Air Features, Inc 672 

Alaska Broadcasting Co.. 628 

Alber, David 767 

All-Canada Radio 645 

Allen. Fred 736 

Allen, Rosalie 758 

American B'Cast. Co.. 34, 104 
American B'Cast. Tele. 980-981 
American Inst, Food Prod. 692 
Andersen, Eddie 

"Rochester" 764 

Andre, Pierre 841 

Andrews Sisters 16 

Artists Bus. Admin. Bur. . . 682 

ASCAP . 720 

Assoc. Music Pub., Inc.. . 718 

Associated Press 4 

Associated Prog. Ser 664 

Aull, Emily 635 

Avery, Lewis H., Inc 146 

Ayer, N. W., Son, Inc... 126 

— B — 

Baker. Art 790 

Baker, Jerry 783 

Bargy, Roy 776 

Barrett, Tony 744 

Barnes Printing Co., Inc. . . 864 

Barton. Eileen 781 

Barton, Jane 758 

Beasley, Irene 749 

Beck, Jackson 746 

Begley, Ed 756 

Belli, Lido 170 

Benny, Jack 38 

Bergen, Edgar 46 

Berle, Milton 42 

Bishop, Adelaide 751 

Bixby, Carl . 814 

Blanc. Mel 764 

Block, Martin 6 

BMI 98-99 

Bogue, Mervyn 765 

Boles, Jim 757 

Breneman, Tom 84 

Brooks, Joan 60 

Brown, Dick 780 

Bryan, Arthur Q 754 

Buchanan & Co.. Inc 166 

Burns and Allen 738 

Burns. Bob 744 



Byron Productions, Inc. . . . 666 

— c — 

CFRB 653 

CHUM 655 

CKAC 657 

CKLW 440 

CMKS 930 

Cafe Society 773 

Canadian B'Cast. Corp... 63S 

Canova, Judy 94 

Cantor, Eddie 40 

"Can You Top This?" 738 

Carle, Frankie 768 

Carr-Stark, Inc. 978 

Carson. Jack 740 

Cashman, Ed 689 

Cates, Opie 777 

Chittison, Herman 777 

Clark, Lon 758 

Clarke, Phil 760 

Close, Upton 791 

Cohan, Phil 698 

Collins Radio Co 1038 

Col'yer, Bud 835 

CBS 111-112-113-114 

CBS Television 974-975 

Columbia Transcriptions 

128, 702 
Combs, George Hamilton. 792 

Como, Perry 122 

Connecticut State Net 286 

Costello, Lou 50 

Cotsworth, Staats 758 

Cott, Ted 696 

Courtney, Alan 750 

Cowan, Louis G„ Inc 674 

Cravens, Kathryn 108 

— D — 

Darling, Denver 752 

Davis, Joan 48 

Davis, Mac 802 

De Angelo, Carlo 694 

Dean, Eddie 785 

Denney, Dave 188 

Devine, Jerry Prod 676 

Donald, Peter 759 

Don Lee B'Cast. Sys.,256. 966 

Douglas, Don 760 

Douglas, Jack 752 

Downey, Morton 

Facing Page One 

Doyle, Jim 839 

Dudley, Bernard 841 

DuMont, Allen B., Lab., 

Inc 964 

Dunham, Dick 838 

27 



Durante, Jimmy 56 

— E — 

East. Ed 763 

Edwards, Joan 778 

Edwards. Ralph 68 

Ellington, Duk : 770 

Ellis, Anita 778 

Ellis. Steve 804 

Elman. Dave 766 

Emory, Carl 762 

Evans, George B 785 

— F — 

Farnsworth Tele. & Radio 

Corp 970 

Federal Tele, and Radio 

Corp Inside Back Cover 

Fenton Productions 688 

Finch Tele. .Facing Page 1088 

"Finders' Keepers" 697 

Fischer. Carl. Inc 714 

Fitzgerald. Ed, & Pegeen 172 

Flannery, Harry W 789 

Foley, Red 186 

Framer. Walt 816 

— G — 

Gailmor. Wm. S 792 

Gale. Inc 140 

Gallop, Frank 831 

Gardner, Ed (Archie). ... 52 

Garred. Bob 793 

Gart. Jon 774 

Gary, Arthur 835 

General Amusement 686 

General Electric 

Inside Front Covers, 986-987 

Gladstone, Henry 833 

Gobel, Dolph 776 

Godfrey. Arthur 748 

Goodman, Benny 28 

Girard, Leftwich. Key- 
word 899 

Grauer, Ben 831 

Green. Eddie 765 

Grey, Bill 762 

Griffith, Homer, Co 152 

Guedel, John. Radio Prod. 691 

— H — 

HHBM 926 

HHCM 926 

HHGM 926 

HJDE 930 

HJDK 930 

Haley. Jack 742 

Hamilton, Gene 836 

Heatter, Gabriel 793 




~~4s* 




PERSONAL MANAGEMENT: MARK HANNA, 654 MADISON AVE., N. Y. 



ADVERTISING INDEX 



Henley, Arthur 815 

Herlihy. Ed 18 

Hersholt. Jean ■ 78 

Herman, Woody 74 

Hoff, Carl 775 

Hoosier Hot Shots 784 

Hope, Bob 44 

Howard, Lu, Prod 693 

Howard, Mary, Record- 
ings 698 

Hudson, Tom 837 

Hull, Warren 92 

International News .... 12 

Jarvis, Al 64 

Johnson, Parks 92 

Jordan, Owen 764 

Jostyn, Jay 754 

Joy, Dick 832 

— K — 

KANS 408 

KCKtf 404 

KCMO 462 

KCOR 599 

KDYL 605 

KFAR 630 

KFDM 587 

KFEL 342 

KFI 326 

KFJZ 594 

KFMB 335 

KFQD 628 

KFWB 327 

KGFJ 328 

KGHL 470 

KGW 544 

KMBC 464 

KMPC 330 

KOY 382 

KQV 563 

KRLD 590 

KROW 332 

KSD 460 

KSJB 522 

KSL 602 

KSO 396 

KSTP 450 

KSUN 382 

KTUC 382 

KWBW 405 

KXEL 400 

KXOK 466 

KYA 338 

KaDell, Carlton 834 

Kasper-Gordon, Inc 668 

Kay, Beatrice 70 

Kaye-Martin Prod., Inc. 

174, 680 

Kearns, Joseph 760 

Keel, John 1046 

Kelk, Jackie 762 



Kenton, Stan 124 

Kermit-Raymond Corp 24 

Keystone B'Cast. . . Bet. 284-285 

King, John Reed 827 

Knight, Raymond, Prod.. 682 

Kyser, Kay 54 

— L — 

Langevin Co.. The 1040 

Lee, Bert 803 

Leibert, Dick 776 

Lewis, R. G., & Cc 243 

Lewis, Robert Q 829 

Linkletter, Art 746 

Lombardo, Guy 36 

Lopez, Vincent 772 

Lorde, Athena 757 

Lovejoy, Frank 756 

Lyman, Abe, Org 192 

Lyons, A. & S., Inc 138 

Lytell, Jimmy 774 

— M — 

MacGregor, C. P 710 

MacQuarrie, Haven 687 

Mack, Gilbert 759 

Mack, Ted, Co 698 

Mahar, Wally 760 

Malone, Ted 763 

Manhoff, Bill 816 

Mansfield, Ronny 783 

Manson, Charlotte 754 

Market Data Book, The. . 230 

Marks, Edw. B 726 

Marks, Garnett 182 

Marks, Larry 816 

Massey, Kurt 779 

McBride, Mary Margaret. 740 

McClatchy B'Cast. Co 322 

McConnell, Ed 750 

"McGee, Fibber, and 

Molly" 66 

McGeehan, Pat 764 

McGill, Jerry 815 

McGillvra, Jos., Hershey, 

Inc 144-145 

Mcintosh, Frank H 1033 

McKeon, Jeanne 781 

McNeill, Don 82 

Metronome 240 

Meyers, Ted 794 

Michelson, Charles 712 

Michigan Radio Network 2S4 

Miller, Allan H 690 

Miller, Irving 775 

Miller, Jack 773 

Mogle, Bill 813 

Moore, Garry 62 

Moorehead, Agnes 758 

Morris, William, Agency. 132 

Morrison, Bret 762 

Morse, Carlton E., Prod. . . 88 

Murray, Lyn 772 

Music Corp. of America. . 134 

29 



Musical Courier 242 

Mutual B'Cast. Sys., Inc..80-8L 
Muzak Trans. Div 706 

— N — 

NBC (Insert) Bet. 96-97 

NBC Radio-Recording Div. 

704-705 

NBC Spot Sales 2 

National Radio Features. 699 

NCAC 138 

Niles, Wendell 753 

Nilsson, Norma Jean. ... 116 

Noble & Swars. Inc 244 

Novak, Frank 72 

— o — 

Oboler, Arch 814 

O'Connor, Rod 837 

O'Neil. Danny 782 

P 

Paige, Raymond 26 

Pan American B'Cast. Co. 148 

"Parkyakarkus" 748 

Perry, Bill 782 

Petrie, Howard 830 

Philco 968 

Piano Playhouse 692 

Pratt, Ben 176 

Press Wireless, Inc 22 

Presto Record. Corp 1036 

Prindle, Don 753 

Pringle, Nelson 794 

Professor Quiz 766 

Putnam, George F 180 

— Q — 

Quiz Kids 90 

— R — 

RCA Back Cover 

Radio Copy 141 

Radio-Craft 234 

Radio Deve. & Research 

Corp.. Facing in. Back Cover 
Radio Programas De 

Mexico 928 

Randolph, Amanda .... 767 

Rawson, Ron 838 

Ray, Garo W 1006 

Reeves Sound Studios. . . 714 
Richman-Sandford Prod. . . 678 

Richman. Bill 678 

Rickey, Al 772 

Ring and Clark 1052 

Ringling Bros, and B. & B. 32 

Robbins, Fred 828 

Rockhill Radio, Inc 670 

Rogers, Roy 120 

Roy, Michael 838 

— s — 

Saphier, James L„ Agency 130 

Script Assoc 683 

SESAC H 

Seymour, Dan 840 



EST. 1939 



1946 



THE (IE THE IIM and THE Ollll.hll' 



TEL-PIC Displays and Service 

362 RADIO STATIONS 

Coast to Coast 

Each week more and more radio stations are contracting 
for TEL-PIC displays. Renewed contracts are our best 
evidence as to satisfaction. These stations range from 
100 Watters to 50,000 Watters. Upon request we shall 
be happy to furnish names, etc. 

< 17 > TEL-PIC LEADS BECAUSE... 

1 — Pictures are mailed 
daily (not just a few a 
week) . 

2 — 100 Booklets to each 
subscriber gratis. 

3 — TEL-PIC displays attract 
attention • • • Because 

4 — Y o-u r station copy 
screened on glass panel 
in 4 colors. 

5 — Separate removable 
slides with your copy 
changed weekly or 
monthly for station and/ 
or sponsor promotion. 

— Pictures are carefully 
selected for interest so 
as to attract more atten- 
tion from passersby. 

TEL-PIC owns its own printing plant. 

TEL-PIC manufactures its own displays. 

TEL-PIC uses Press Association (division of AP) 

pictures. 

Most important of all • • • 

TEL-PIC Originates not Imitates! 

Each merchant subscriber receives 100 bound BOOKLETS for free distribution 
containing photos of radio personalities that appear on your station. Covers of 
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30 



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Sharbutt, Del 830 

Shepaxd, Bob 832 

Shepard. Riley 184 

Sherman & Marquette 168 

Shore, Dinah 58 

Simms, Ginny 86 

Singleton. Penny 736 

Smith, Kate 10 

Smith, Ray 784 

Souvaine, Henry, Inc 684 

Spivak. Charlie 770 

Standard Radio 708 

Standard Rate & Data. . . 232 

Stark. Richard. & Co 694 

Steel, Johannes 795 

Steele. Ted 190 

Stein, Harold 755 

Sterling, Len 834 

Stern, Bill 801 

Stewart, Jay 839 

Styles, Hal 118 

Swan, Bob 796 

Swing, Raymond 795 

Sylvern, Hank 776 

Syndicated Radio Prod.. 697 

— T — 

Tel-Pic Synd.. Inc 3D 

Tetley, Walter 766 

Texas State Network 585 

Thomas, Ann 756 

Transradio 20 

TransVideo Film Prod., 

Inc 972 

Tri-Penn Market . 554, 570 

Tuttle, Lurene 754 

— u — 

United Press 164 

Universal Radio Prod. . . . 695 

Van. Lyle 833 

Vincent, Chick, Co 695 

Von Zell, Harry 825 

Voorhees, Don 774 

Vox Pop 92 

— w — 

WADC 527 

WAGA 366 

WAGE 505 

WAKR 525 

WATL 364 

WATT 447 

WAZL 555 

WBAL 420 

WBAP 592 

WBAX 568 

WBIG 516 

WBNX 490 

WBNY 486 

WBT 512 

WBYN 484 

WCAO 422 



WCAU 550 

WCBI 456 

WCBM 424 

WCOA 360 

WCOP 428 

WCOU 418 

WDAS 557 

WDBO 358 

WDEL 351 

WDRC 346 

WDSU 415 

WEBR 487 

WELO 456 

WENR 379 

WEST 552 

WEVD 491 

WFAS 511 

WFBC 576 

WFBL 506 

WFBM 388 

WFCI 571 

WFIL 558 

WFPG 536 

WGAL 554, 570 

WGBR 515 

WGCM 457 

WGN 380 

WGPC 364 

WGST 367 

WGY 504 

WHAM 502 

WHAS 410 

WHB 8 

WHIO 532 

WHKK 526 

WHN 492 

WHOM 500 

WIAC 634 

WIBC 391 

WIBW 402 

WIBX 510 

WIOD 357 

WIP 560 

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WISN 624 

WITH 426 

WJAX 355 

WJBK 439 

WJEF 446 

WJEJ 425 

WJJD 381 

WJPA 536 

WJTN 489 

WKBN 538 

WKBO 554, 570 

WKBZ 447, 449 

WKLA 447 

WKNY 536 

WKRC 529 

WKZO 446 

WLAV 444 

WLAW 432 

WLIB 485 

31 



WLS 382 

WLW 276 

WMAQ 376 

WMCA 494 

WMFJ 354 

WMRN 534 

WMT 258 

WNEL 632 

WNEW 496 

WORK 554. 570 

WORL 430 

WOOD 442 

WOR 482 

WOV 498 

WPAT 479 

WPEN 562 

WPRO 572 

WPTF 518 

WQXR 292 

WRAK 569 

WRBL 364 

WRNL 610 

WROK 386 

WROX 456 

WRRF 520 

WSB 338 

WSM 580 

WSRR-WSTC 350 

WSTV 536 

WSYR 508 

WTBO 423 

WTCM 447 

WTIC 348 

WTOC 372 

WTOL 537 

WTON 611 

WTRY 508 

WWDC 353 

WWJ 436 

WWRL 511 

WWSW 564 

WXYZ 438 

Ward. Jack 766 

Ward. Perry 840 

Waring. Fred 76 

Western Electric 1034 

White, Roger, Prod.. Inc.. 685 

Wilcox, Harlow 826 

Willson, Meredith 774 

Wismer, Harry 800 

Wolf, Assoc. Inc 684 

— Y — 

Yankee Network 178 

Young, Adam J., Jr 142 

Young, Alan 742 

Young, Victor 771 

Youngman, Henny 106 

YSO 930 

— z — 

Zerbe, Lawson 761 

ZFY 926 

Ziv, Frederic W.. Co 662 




^(skmrSaJalEml 






'/lOi 



7 s 




32 




RADIO 

FACES BUSIEST YEAR 
IN 25-YEAR HISTORY 



By PAUL A. PORTER 

Chairman, Federal Communications 
Commission 



HpHE twenty-fifth anniversary year of 
radio has been much more than a year 
of ceremony commemorating the triumphs 
of the past. It has itself been a year of 
some of the most significant milestones in 
radio's history. 

The past year saw the issuance by the 
Commission of its report allocating frequencies from 25 megacycles to 30,000 Mc which 
affords broadcasters and other operators in the communications field a blue print of the 
upper region of the post-war radio spectrum. 

Also issued during the year was the Commission's proposed report on frequencies 
below 25 Mc. A final version will be issued in the near future. 

Knottiest of the Commission's allocation problems was the proper location of FM, 
finally resolved by placing it at 88-108. Television was given the opportunity for 
immediate post-war development by the allocation of 13 channels below 300 Mc. The 
advocates of wide-channel color television were given opportunity to experiment in the 
480-920 Mc band. 

• 

Other important milestones in the establishment of these services were reached when 
the Commission issued its rules and regulations and standards of good engineering 
practices for FM and television. 

The wartime freeze on the construction of new radio stations was ordered lifted by 
the Commission on August 7, effective 60 days later. 

Following its decision granting transfer of the Crosley radio interests to the Aviation 
Corporation, the Commission issued a proposed plan whereby all interested parties 
would be given an opportunity to apply for licenses of broadcast stations which are 
offered for sale. At the same time, the Commission announced that it will recommend 
that Congress consider the desirability of adopting a yardstick to measure the appro- 
priate value of stations and also consider defining further the qualifications of licensees 
and particularly to determine to what extent holding companies, investment banking 
groups, large industrial empires and other business should be permitted to own stations. 

• 

A policy of more detailed review of broadcast station performance when passing on 
renewals was adopted by the Commission. In an order dismissing the UAW vs. WHKC 
case, the Commission stressed the duty of each station licensee to be sensitive to the 
problems of public concern in the community and to make sufficient time available, on 
a non-discriminatory basis, for full discussion thereof, without any type of censorship 
which would undertake to impose the views of the licensee upon the material to be 
broadcast. 

The Commission ruled that reports of stations to the Commission showing ownership 
were to be open for public inspection. 

There is every indication that the coming year will be even busier than the past one. 
The development of all forms of broadcasting will be one of the most significant ele- 
ments in the nation's reconversion picture and the industry and the public can be 
assured that the Commission will exert every effort to expedite that growth for both 
the immediate and long-range benefits that can accrue to all. 

For Complete FCC Personnel Please Turn to Page 223 



33 







BHHSI 

IP- 






We're trying to act our ages 



It's a little difficult, sometimes. On the one 
hand, we pride ourselves on being a young, 
frisky network that puts all the energy and 
enthusiasm of youth into everything it 
does. On the other hand, we're still sporting 
the long beard of experience we grew during 
the years our network was known as "The 
Blue." 

As names go, ABC is America's youngest 
major broadcasting company. Yet WJZ, 
our key station in New York, is practically 
as old as radio broadcasting itself— and our 
nearly 200 affiliates from coast to coast are 
rich in experience, too. 



We're trying to act both our ages, so 
that the people we do business with can get 
the combined benefits of seasoned radio ex- 
perience and the willingness of youth to 
go out and do a job. 

Our plans for the future are ambitious. We 
expect to do big things in radio and television. 
But our greatest ambition is to keep all the 
good friends we made in the past — to en- 
joy the same pleasant dealings we've had 
with the hundreds of time-buyers, musicians, 
artists, salesmen and engineers who first got 
to know us as "The Blue" and who assisted 
in our rebirth as ABC. 



American Broadcasting Company 

A NETWORK OF 195 RADIO STATIONS SERVING AMERICA 

34 




RADIO 

Greatest Social Force 
World Has Ever Known 



By 

JUSTIN MILLER 

President, National Association of Broadcasters 



FROM a humble beginning in the crystal 
set era, radio has forged steadily ahead 
until it is now one of the greatest social 
forces the world had ever known. It has done 
this within a brief span of time embracing 
only 25 years — a fleeting moment in the vast 
chronology of history. 
Free American Radio looks with pride upon its achievements and its place in the 
world scene. Those achievements could have come only from this, the one broadcasting 
system which is not government owned, or in large part government controlled. 

A prophecy of its future may be found in radio's enviable war record; a record which 
the industry made of its own free will, in a spirit of cooperation that found every one 
of more than 900 broadcasters homogenized into a purposeful war effort and lifted radio 
to an undisputed position as the greatest of all instruments of communication, in 
coordinating and sustaining the unity and morale of 140,000,000 determined minds. 

• 

Free American Radio, immeasurably richer in its own traditions, and potentially 
stronger through the development of new forms, returns to peacetime operation. 

• 

With the industry entering this promising phase of expansion, the National Associa- 
tion of Broadcasters is improving and expanding its service to its membership and the 
great American public which it serves. Our departments of Research and Engineering 
will be developed with a view toward keeping our members fully informed on engineer- 
ing and other technical phases. 

A carefully selected committee of exceptionally able men is planning, with a sureness 
born of experience and a well-rounded knowledge of the requirements, an operating 
program for NAB's new Employer-Employee Relations Department. 

The Department of Broadcast Advertising is busily engaged in perfecting an 
elaborated pattern designed to cultivate new business for broadcasters, especially in 
the field of local retail advertising. Small market stations now have available a 
service tailored especially to fit their needs, and devoted exclusively to their interests. 
This service will be expanded constantly. An encouraging situation prevails in the 
legislative field, and in our relations with government. 

• 

A penetrating analysis of every aspect of public relations is energetically underway 
with two considerations, program service and industry self -regulation, receiving marked 
attention. Meetings for the purpose of discussing the problems of program managers 
and news editors are being held. 

The American broadcaster has earned a substantial place in the community life of 
the Nation. It is his purpose to dedicate his services, continuously, to ever-improving 
operation in the public interest. With the aid of the public he serves — a traditionally 
insistent public demanding constant improvement — the American broadcaster is striving 
toward fulfillment of radio's high destiny as a social force. Minor irritations, healthy 
signs of warm interest, fortunately are not lacking. The very freedom of the public to 
criticize a system that is dependent solely on acceptance by that public has made 
American radio the best in the world. 

For Complete NAB Section and Personnel Please Turn to Page 898 



35 



Zjkanb 



Aunts oi & e 
To toe radio .**■ 
United S^es and Can 

, tVlpr s sister, ana 
To raY brokers, 
th eboysintheband. 

To the Roosevelt Hotel. 

* Brother Co., Inc.. 

T0LGIU : Ssea Ci^ettes 
Makers oi on co . 

and Edgeworth P^ 

A nd to our elusive agents 

an d iriends, MCA- 



$„$ XomUJo 



36 



Industry Outlook 
Bright For 1 946-47 

By FRANK BURKE, Editor, RADIO DAILY 



DADIO greets 1946 with prospects of a 
boom unprecedented in the history 
of the twenty-five-old industry. 

Although beset with problems of re- 
conversion during the past fall and win- 
ter, the backlog of orders for equip- 
ment, the applications for new stations, 
and the present volume of business, 
augurs well for the present year. 

Applications for construction permits 
in the AM, FM and television fields con- 
tinue to pour in at the headquarters of 
the FCC in Washington. Based on pend- 
ing construction permits 1946 should see 
the number of stations in the United 
States doubled — 2,000 or more stations 
before the end of the year. 

Manufacturers of sets and equipment, 
hard pressed by reconversion problems 
in 1945, look forward to resumption of 
peacetime production. The OPA price 
regulations, strikes, shortages of ma- 
terials have been among the factors 
which have caused delays. 

In the employment field the picture 
has improved immeasurably since the 
wartime days. Trained executives and 
technicians needed by broadcasters and 
manufacturers alike have returned from 
services in the armed forces and many 
thousands more of skilled help are being 
recruited for industry from the ranks of 
the G.I. Joes. 

With the selection of Judge Justin 
Miller as president of the National Asso- 
ciation of Broadcasters and a revamping 
of NAB policies especially in the labor 
and public relations field, the organiza- 
tion looms stronger this year. Labor 
relations as they relate to James G. Pe- 
trillo and the AFM have been placed on 
the agenda by Judge Miller and indica- 
tions are that improvement will be noted 
in the coming months. 

Allocations Settled 

Most important in the technical ad- 
vances has been fixing of FM and televi- 
sion allocations by the FCC. These de- 
cisions, while contested in some quarters, 
have had a stabilizing effect within 
the industry with both prospective broad- 
casters and manufacturers looking ahead 



to production in 1946. 

While no concrete figures are available 
at this time as to the actual number of 
new stations which will be erected this 
year it is possible that 50 television 
transmitters; 500 FM stations and 200 
or more AM stations will be on the air 
before 1947. These installations, however, 
are predicated entirely on the ability of 
the industry to get into full production 
within a short time. 

Coupled with the prospects of much 
new station equipment is the demand for 
radio, television and FM receivers and 
the urgent need for replacement parts 
at the transmitters. The new set market 
is tremendous with indications that the 
industry can work full time production 
for the next three years before they 
deliver the requirements of the domestic 
market. 

In the radio production and program- 
ming field no outstanding trends are in- 
dicated. One phase of programming that 
is being watched closely by both agencies 
and clients is the commentator and news 
broadcasting field. 

Educational Outlook 

Educational radio is looking to FM in 
1947 to give impetus to school broadcast 
development with the Radio Council of 
the Chicago public schools being in the 
foreground of this experimentation. Like- 
wise Ohio State University is fostering 
development of FM in education. 

In appraising the public service obliga- 
tion of radio for the new year it is the 
consensus of broadcaster opinion that 
radio has a special mandate to clarify the 
issues still standing in the way of real 
peace. To this end NAB and other or- 
ganizations are fostering a movement for 
emphasis on peace and improved racial 
relations during 1947. 

All in all the outlook for 1946 in the 
electronic industry is bright. With full 
time production getting in stride this 
year the prospects for 1947 are still 
brighter. 



37 



LUCKY STRIKE 




Presents 




Every Sunday Over NBC — 7 P. M.— E.S.T. 




JACK BENNY 




J4id Cadt 




MARY LIVINGSTONE 




ROCHESTER 




PHIL HARRIS 




DON WILSON 




LARRY STEVENS 




Written ou 




SAM PERRIN 




MILTON JOSEFSBERG 




GEORGE BALZER 




JOHN TACKABERRY 





38 



TEN OUTSTANDING 
RADIO NEWS EVENTS 
OF 1945 

The atomic bomb announcement and news of its devastation of Jap cities. 

The defeat of Germany — V-E Day, and resultant celebration. 

The defeat of Japan — V-J Day, dramatic status of uncertainty. 

The death of Franklin Delano Roosevelt. Observation for three days by webs until 
interment services. 

The death or mystery of Adolf Hitler's disappearance, still a topic of conversation. 

The establishment of the United Nations organization in San Francisco. 

The defeat of Winston Churchill in the first British election in years. 

Postwar developments in South America, Europe, Orient and other Asiatic points. 

The nation's reconversion program, business situation and strikes. 

The war criminal trials at Nuremberg and in Manila, first of their kind in history. 



• 



Outstanding Broadcasts: 

Norman Corwin's "On A Note Of Triumph," full hour show on CBS network. 

Baukhage coverage of the funeral services of Franklin Delano Roosevelt for ABC. 

Exclusive broadcast by MBS of the sentencing of Yamashita, Japanese war lord. 

Pooled broadcast by Merrill Mueller, NBC commentator, during the Japanese surrender 
aboard the deck of the U.S.S. Missouri, covering signing of documents. 

39 



THANKS A MILLION ...for helping us raise over a 
million Christmas Gifts for disabled War Veterans. 




EDDIE CANTOR 

I Love To Spend Each Wednesday With You" 
9 P.M., E.S.T. — NBC 

Broadcasting Over 127 Stations for SAL HEPATICA and TRUSHAY 



40 



Programs Of 1 945 
—A Network Picture 

By M. H. SHAPIRO, Managing Editor, RADIO DAILY 



"COR the edification of the nation's lis- 
teners, the four major networks, 
American, Columbia, Mutual and Na- 
tional, broadcast a combined total of 
28,684 program hours. Three out of the 
four webs broadcast music to the extent 
of approximately 30 per cent average, 
with drama and news in second or third 
place, depending upon the network. Here 
is the record: 

AMERICAN 

American Broadcasting Co., Inc. broad- 
cast a total of 6,026 hours with music 
taking up 1,6^8 hours, or 28.2 per cent, 
devoted to various forms. News in sec- 
ond place, totaled 1,142 hours, account- 
ing for 19 per cent of all programs aired. 
Variety moved into third from fourth 
place it held the year previous, with 933 
hours, equalling 15.5 per cent of the 
year's total broadcasts. Dramatic pro- 
grams gave way to news and found itself 
in fourth place on the network with 818 
hours, or 13.6 per cent of all broadcast 
hours. Generally, American's time was 
62 per cent sustaining and the rest com- 
mercial. Approximately 35 per cent of 
the total hours on the air in 1945 were 
under the classification of public service 
programs. 

COLUMBIA 

Picture on Columbia Broadcasting Sys- 
tem reveals 14,990 sustaining programs 
of 4,611 hours duration in 1945 and 1,309 
commercial shows totaling 4,038 hours 
of broadcast time. Drama, script serials 
and other forms, totaled 2,706 hours, 
both commercial and sustaining, but with 
a four to one ratio in favor of sponsor- 
ship; music however was hard by with 
2,698 hours of time, greatly on the sus- 
taining side. Of 7,3SyL such programs, 
6,313 were sustaining* and 1,068 were 
commercial. Popular music predomi- 
nated in each case, with light and serious 
music following far behind, in order 
named. Variety was sponsored to the 
tune of 432 hours and 366 variety hours 
were heard as sustainings. There were 
789 hours of news reports, of which 270 
were sponsored; analyses and reports, 



roundups of correspondents, built up to- 
ward a grand total of 1,398 hours of 
news of which total 529 were commercial. 
Talks, quizzes, discussions, interviews, 
etc., ran up 868 hours of which total 511 
were commercial. These included public 
affairs, agriculture, household and other 
shows. Religious services, talks and 
music, hit 104 hours, but none of the 198 
programs in this category was com- 
mercially sponsored. 

*.;&v .MUTUAL 

pcHnfttual Broadcasting System dedicated 
approximately 32 per cent of its total 
programming to public service shows. 
This included religious, educational and 
special musical programs directed to- 
ward the then present war effort, news 
broadcasts, speeches and sports cover- 
age. Total number of broadcast hours is 
estimated at 5,928. Broken down, the 
figures indicate: 242 hours of religious 
broadcasts; 99 hours devoted to educa- 
tional shows; 323 hours toward the war 
effort; 161 to musical shows; 1,024 to 
news broadcasts and 127 hours to for- 
ums, making a total of 1,976 hours of 
non-commercial programs, excluding 151 
hours devoted to special events and 53 
hours to special sports shows. 
NATIONAL 
National Broadcasting Company's ma- 
jor programming was music as to the 
number of hours, 32 per cent of the total. 
Sponsored was 580 hours of this music 
and sustaining 2,078; former comprised 
classical, semi-classical and light music; 
latter category included 534 hours of 
dance music. Drama comprised 23 per 
cent of the total hours on the air. Of 
the 1,903 dramatic hours of program- 
ming, 1,730 was sponsored and 172 sus- 
taining. News, which accounted for 21 
per cent of the total, found 319 hours 
of news reports sponsored and 506 hours 
of analyses commercial. Variety, spon-* 
sored, was heavy comparatively speak- 
ing, with 603 hours commercial. 

Otherwise NBC had 197 hours of quiz 
shows sponsored and 76 hours sustain- 
ing; making 3.4 per cent of the total. 



For Complete Listing Of Commercial Programs On Major Networks See Page 863 



41 




NEW YORK OFFICE— 1650 BROADWAY 



42 



TEN OUTSTANDING 
TELEVISION EVENTS 
OF 1945 



Regularly broadcast network television was begun linking New York, Phila- 
delphia and Schenectady. 

Long distance tele transmission was further advanced when the Bell System 
announced that at least 1,500 miles of coaxial cable would be laid by the year's end. 



Philco Radio applied to the FCC for experimental relay stations in New York, 
Philadelphia and Washington asking for frequencies between 42 and 10,000 mc. 



The first comprehensive experiment of classroom tele was announced by the 
New York Board of Education and NBC. 



A plan for using airplanes cruising in the stratosphere for transmission of tele 
and FM was revealed by Westinghouse and the Glenn L. Martin Co. 



The installation of three complete tele studios in the New York department 
store of John Wanamaker Co. announced by Allen B. DuMont Laboratories, Inc. 



Successful transmission of full-color, high frequency tele across the New York 
skyline was announced by Paul Kesten, CBS vice-president. 



A super-sensitive pickup tube, the image orthicon, claimed to be 100 times more 
sensitive than previous tubes was unveiled by RCA. 



Coaxial cable between New York and Washington will be turned over to 
telecasters for experimental use after Jan. 1, the Bell System announced. 



RCA demonstrated color tele, but said it would not be practical for home use 
for five years. Vastly improved monochrome was also shown and declared ready. 

For Television Year Book — 100 Pages — Please Turn To Page 96$ 

43 




PEPSODENT PROGRAM 
PARAMOUNT PICTURES 



44 



Reconversion Is 

Dominant Factor 



By BRIGADIER GENERAL DAVID SARNOFF, President RCA 



SINCE V-J Day, in August, "reconver- 
sion" ihas been the dominating factor 
in research as well as in production at 
Radio Corporation of America. Labora- 
tories that devoted every effort to the 
war now are concentrating on peace, as 
are broadcasting and communication ser- 
vices. 

Since the war, the new supersensitive 
television camera tube called the Image 
Orthicon, developed in RCA Laboratories, 
was demonstrated at the NBC studios, 
in an exhibition that showed how tele- 
vision has acquired an electronic eye so 
sensitive that it sees in candlelight, moon- 
light, twilight or even in darkness with 
the scene "illuminated" by infra-red 
rays. This achievement solves major 
problems in television programming and 
in outdoor pick-ups, making possible 24- 
hour news coverage. Here was a camera 
that brought new life and detail into 
television at the Army-Navy football 
game, despite the darkening shadows 
of a December afternoon. 

Crossing New Frontiers 

The demands of war led the scientists 
across new frontiers in the spectrum of 
space. In applying television techniques 
to radar and in mastering the radio 
"echo," as well as in the development 
of secret systems of communication, new 
and even shorter wavelengths have been 
harnessed to perform new magic. A recent 
demonstration by the Western Union 
Telegraph Company of an ultra-short 
wave radio relay system, developed by 
RCA was a revolutionary step in elec- 
tric communications, destined eventually 
to replace thousands of telegraph and 
telephone poles and thousands of miles 
of wire from coast to coast. 

As a result of wartime developments, 
vehicular radio, or "citizens' radio," as 
it is popularly called, is about to be in- 
troduced. From microwave transmitters 
in automobiles, trucks and buses, travel- 
ers on the highways will be able to es- 
tablish contact by radio with the nearest 
telephone exchange so that they can talk 
with any telephone subscriber in the coun- 



try, just as a passenger on a modern ship 
can telephone via a radio link to home or 
office. 

Civilian radio production is under way. 
Home and automobile receivers again 
are coming into the market, along with 
the new and improved Victrola phono- 
graph. With "the music you want when 
you want it," the phonograph steadily 
climbs in popularity. A new non-break- 
able record, the most revolutionary de- 
velopment in phonograph records in 
forty-five years, has been introduced by 
RCA Victor to mark a new milestone in 
the reproduction of music by the world's 
greatest artists. 

Television Ready For The Home 

Science has made television practical 
for the home. All elements of a satisfac- 
tory television system are available. 
Television networks are in prospect as 
automatic radio relay stations are being 
built to relay television from city to 
city. At the same time the coaxial cable, 
another artery of television, is being 
extended; already New York is linked 
with Washington by means of this new 
cable, and it is moving into the South 
toward Dallas, Texas. Gradually, radio 
relays and coaxial cables will grow out 
across the country to link coast with 
coast — and to provide a nationwide ser- 
vice of sight and sound. 

Before nationwide television is pos- 
sible, however, there must be hundreds 
of transmitters to supplement the nine 
commercial stations now on the air. 
These transmitters will begin to be gen- 
erally available late in 1946, and by the 
end of 1947 considerable activity in tele- 
vision broadcasting may be expected. 

Television will be widely utilized 
throughout commerce and industry. De- 
partment stores will use it so that the 
public may shop by television; through 
intra-store television, merchandise will 
be displayed throughout the stores at 
"telesite" salons. Gimbel Brothers in 
Philadelphia, in co-operation with RCA 
Victor, have demonstrated this idea with 
(Please See Page 59) 



45 




EDGAR BERGEN 
and 

charlie McCarthy 

The Chase and Sanborn Show 

Sunday Evenings 

N.B.C 

In Production . . . 

Walt Disney's 

'Mickey and the Beanstalk" 



46 



A Place In The Sun 
For Women In Radio 

By DOROTHY LEWIS, Coordinator of Listener Activity, NAB 



"QURING 1945 the importance of 
women in radio increased in signifi- 
cance primarily through two factors: 
their continued participation in wartime 
industry operation and the rapid growth 
of the Association of Women Directors 
of the National Association of Broad- 
casters. While during the war emer- 
gency women filled numerous staff jobs 
including engineering, many will auto- 
matically take over other duties with the 
replacement of veterans. Permanent val- 
ues have accrued from this experience, 
however, since an all-round knowledge of 
station operation constitutes a necessary 
asset. 

As part of their wartime service women 
broadcasters were represented by several 
well-known commentators in several war 
theaters, notably, Dorothy Thompson, 
Mary Margaret McBide, Kathryn Crav- 
ens, Katherine Clark, Rhona Lloyd, Janet 
Flanner, Ann Stringer and Pauline Fred- 
erick (Mr. Baukage's assistant). 
• 

One woman station manager, Mrs. 
Scott Bowen, WIBX, Utica, had the dis- 
tinction of winning the coveted Peabody 
Award for the program "Cross Rhoads." 

Linnea Nelson, time buyer for J. Wal- 
ter Thompson, continued her important 
service to the industry through numer- 
ous NAB and AWD committees. 

The Association of Women Directors 
increased its membership to over 700 
women on 425 stations in 270 cities. 
Their activities supplement and comple- 
ment many of the NAB's purposes and 
projects. 

• 

The AWD has many Associate Mem- 
bers, some in other countries. These 
women are in official radio positions in 
government, advertising agency or edu- 
cational fields. 

AWD members have taken active part 
in many important drives in 1945 render- 
ing concrete service to national groups 
through appeals to homemakers. 

Highlighting the year was the launch- 
ing of the 1945 campaign "Women of 
the United Nations." Not only did such 



distinguished personalities as Mrs. Frank- 
lin Delano Roosevelt and Queen Wil- 
helmina, but thirty-five national groups 
and all of the United Nations officially 
cooperated. Material was prepared by 
these countries and organizations for use 
on women's programs throughout the 
country. In 70 cities, AWD women 
spearheaded community campaigns dedi- 
cated to interest and inform their lis- 
teners about the United Nations. In 
this connection several women broad- 
casters attended the San Francisco con- 
ference, among them Dorothy Lewis who 
sent back official releases to AWD mem- 
bers. She later rendered this same ser- 
vice from the Food and Agriculture 
Conference at Quebec. This international 
project of AWD won commendation from 
government and civic leaders. Alma 
Kitchell and Dorothy Lewis represented 
the Association at White House and 
State Department conferences. 

• 
Another 1945 AWD project was the 
celebration of radio's 25 th anniversary. 
Special material was forwarded to mem- 
bers in 270 cities where special programs 
with tributes from prominent local lead- 
ers were featured. 

• 

Thousands of women radio chairmen 
and officers of women's groups number- 
ing into the millions have served radio 
through national radio committees and 
local Radio Councils. 

On January 1st, 1946, there are three 
announcements of special interest to 
women: 

On March 16th AWD will launch its 
third campaign on the theme "Women 
in the Communicative Arts; Their Part 
in Developing an Informed Public 
Opinion." 

A census of AWD members and a 
membership drive is being launched 
during January and February. 
Baroness Marthe Boel, Presidence, 
Conseil International des Femmes, an- 
nounced the appointment of Dorothy 
Lewis as Vice-Convener of Radio for 
this key organization in most of the 
United Nations. 



47 



JORI) D n VI s 



Starring On The 

JOAN DAVIS SHOW 

For 

"SWAN SOAP" 

CBS— Every Monday Night 



48 



1946 Radio Market 
—Larger Than Ever 

By WILLIAM NOBLE, President, Noble & Swars, Inc. 



'T'HE first full peace time year presents 
Radio with an opportunity to increase 
rapidly its great listening audience. Once 
again sets will be available in unlimited 
quantities and radio's potential listening 
audience should be upped substantially 
before the year's end without doubt. 

That a new radio set stands high on 
the list of most desired purchases when 
goods become plentiful is revealed by 
numerous surveys made during the 
course of the war time years. In the 
case of radio it is significant to point out 
that the greatest increase from 1944 to 
1945, in a survey conducted by the Bu- 
reau of the Census indicates that radio 
sets show the greatest per cent increase 
of six major household appliances. The 
Bureau estimates that well over 5,000,000 
families will be in the market for a new 
radio set when they become available. 
Naturally this figure does not represent 
radio's new potential audience, but to- 
gether with the yearly increase in num- 
ber of families plus recovery of those 
"dead" wartime radio homes, it does 
indicate that radio's 1946 audience will 
be substantially greater than the 1945 
audience. 

• 

Radio Homes figures presented in an- 
other section of RADIO ANNUAL for 
Major Radio Markets take all these fac- 
tors into consideration. While the total 
United States estimate for Radio Homes 
declined in 1945, for the first time de- 
spite the greati ncrease in the number 
of families, the 1946 Total United States 
Radio Homes is estimated at an all-time 
high of 34,398,302— a national family 
coverage of 91.0 per cent based upon the 
1946 estimate of 37,786,000 families. 

Major cities of the country — those 
which showed an actual gain in civilian 
population during the period 1940-1943 — 
while the nation's civilian population de- 
clined as a whole — are expected to main- 
tain their rate of growth in 1946. At the 
same time rural counties, many of which 
suffered severe losses are expected to 



regain some part of these losses during 
the year due chiefly to the return of 
veterans to civilian life. All this adds 
up, of course, to Radio's biggest potential 
audience of all time. 
• 

During the war we witnessed the great- 
est numerical dislocation of population 
in our history. The drift was to the in- 
dustrial cities in the main and away from 
rural areas. Surveys conducted during 
the past two years in many cities show 
a surprising number of persons who in- 
tend if possible to remain in their new 
homes. This is particularly true in Pa- 
cific Coast cities where the milder and 
more even climatic conditions apply. 
Naturally, all those who relocated will 
not remain, but by comparing regional, 
state and county civilian population fig- 
ures from the 1940 Census with the sub- 
sequent releases on War Ration books, 
it can be clearly seen where population 
shifts have occurred. 

Radio's national family coverage, now 
standing at 91.0 per cent is the greatest 
single market medium available to the 
national advertiser. When it is remem- 
bered that commercial radio only cele- 
brated its twenty-fifth aniversary in 
1945 and in that comparatively short 
time has reached this eminence as our 
leading mass medium, it reflects credit 
on all those who have made this possible 
so short a time. 

• 

Future growth of family penetration 
by radio will be governed principally by 
the single factor of yearly family in- 
crease. With the present 91.0 per cent 
family coverage radio has practically 
reached the limit of response to adver- 
tised messages or to put it another way, 
radio has attained nearly complete cover- 
age of selective families. However, most 
forecasts on number of families show 
substantial gains yearly up to and 
through 1960 and if the present coverage 
percentage prevails, then nearly all new 
families will become "Radio Homes." 



For Major Markets — Radio Homes Section Please See Page 247 



49 



Bud Lou 

ABBOTT a*d COSTELLO 




Ott 7«4e Ai* 

Thursdays— NBC 
For CAMEL CIGARETTES 

UNIVERSAL PICTURES 



New York 



Exclusive Management 

EDWARD SHERMAN 

Philadelphia 



Hollywood 



50 



The Current Era 

Of Television 

By J. R. POPPELE, Pres., TBA—V.P., Chief Engineer, WOR 



A/f UCH has been written or said about 
the "promising era" of television. 
I hereby inter the "promising era" for 
good. It ceased to exist the moment the 
defeated Japanese military aides affixed 
their signatures to the surrender docu- 
ments aboard the Missouri in Tokyo har- 
bor last September. 

At long last we can ditch the "promise 
of television" for something we've all 
been "promising" for years, — television 
for everyone is here. The year just ended 
marked the beginning of television's par- 
ticipation in our daily lives. Granted, de- 
livery of equipment is still in the stage 
of expectation, but by the time these 
words appear in print, it shall have, to 
some extent, reached the market. 
• 

During the war the torrent of promises 
for television rolled off lips and the 
presses in an unending stream. Some of 
them were well grounded; a great many 
others soared in the realm of dreams and 
nonsense. Separating the wheat from the 
chaff brings these factual certainties to 
light: 

1. Large screen television sets for 
home use, with improved definition and 
operating efficiency, have been demon- 
strated and put into production. 

2. Flat-faced cathode ray tubes for 
direct viewing and projection television 
were manufactured and shown to be far 
superior to pre-war rounded-edge types. 

3. The immense possibilities for tele- 
vision's use in news pickups was demon- 
strated when RCA tore away the veil of 
secrecy on its uncanny Image Orthicon, 
making possible the scanning of news 
events that take place in little light — or 
no light at all! 

4. Network television on a regular op- 
erating basis was inaugurated Saturday, 
December 1, when the Army-Navy foot- 
ball game was coaxial-cabled from Phila- 
delphia to New York City and air-relayed 
to Schenectady. Thus audiences in Phila- 
delphia, New York and Schenectady 
watched the classic event simultaneously. 
The Washington-to-New York cable link 



for video was scheduled to begin in Janu- 
ary of this year. 

5. Most important, the Federal Com- 
munications Commission authorized im- 
mediate commercialization of 13 channels 
for television operation and over 140 
firms clamored for frequency assign- 
ments. An allocation plan making pos- 
sible over 400 video stations in the first 
140 major markets of the nation was 
approved by the Commission. 
• 

In addition to the foregoing, television 
stations operating in five major cities 
from coast to coast began a gradual ex- 
pansion of program service to the public. 
At the year's end some stations were 
telecasting 17% hours a week, the most 
ambitious programming since 1940. 

The demand for television receivers, 
which, up to the end of 1945 were not in 
general production, amazed even the 
most ardent enthusiasts. Program parties 
at homes of those possessing television 
receivers have been a general rule for 
sometime, with as many as 60 persons 
viewing the Army-Navy classic on re- 
ceivers in some homes. 

Thus it is quite apparent that the 
"promising era" of television has re- 
solved itself into the "current era," and 
now that we have finally seen television 
come into its own, there is every reason 
to believe that it will carry to the far 
reaches of the nation on its own atomic 
momentum. 

To say that television has attained the 
acme of perfection is to court ridicule. 
Men of science who probe the mysteries 
of our electronic world tell us they see 
advances which, in time, will make pres- 
ent perfection appear crude. 



We may well assume that these future 
developments will bring us three-dimen- 
sional and all-electronic color images, 
more compact receivers in great volume 
at low cost and an array of other awaited 
improvements that will amaze the world 
and expand our industry. 



For Television Complete — Please Turn To Page 965 



51 




Ed (Archie) Gardner 



52 



BMB Objective 
A 'Yardstick' 

By HUGH FELTIS, President, Broadcast Measurement Bureau 



"TTOW many listeners have you got? 
-"- And where are they located? 

These questions are fundamental in the 
purchase of radio time, and therefore 
fundamental in its sale. 

The number of families who listen to 
a station and their location are the most 
basic of all radio measurements. Odd, 
then, that the 25th anniversary of com- 
mercial radio should be but the birth 
date of BMB, designed primarily to pro- 
vide this measurement. 

For years radio stations have used 
widely varying definitions of station 
audience, widely varying yardsticks 
whereby to measure it. Indeed, the 
growth of commercial radio has focused 
attention on the need for a common yard- 
stick by which to measure station audi- 
ences and has prompted the formation of 
BMB to create the yardstick and measure 
station and networjc audiences by it. 

The Association of National Advertis- 
ers and the American Association of Ad- 
vertising Agencies as well as the National 
Association of Broadcasters are repre- 
sented on the Board of Directors and on 
every committee of BMB, assurance that 
BMB will serve buyer and seller alike. 
What Does BMB Measure? 

BMB measures station listening by 
radio families in the continental U. S. 
The BMB Index of Station Audience will 
report the number of families who listen 
each week to every subscribing station — 
separately by day and night. The weekly 
standard is based on the normal radio 
programming cycle. The BMB measure- 
ment of total audiences establishes a true 
potential for the comparison of all 
stations. 

How Does BMB Measure Listening? 

In measuring station audiences BMB 
uses the controlled-mail ballot technique, 
which is a carefully designed, closely 
supervised procedure to assure a repre- 
sentative sample, active attention of each 
family in the sample and sufficient time 
so that every member in the family can 
participate in filling out the ballots. 

Official BMB Reports are published in 
two forms, U. S. Area Reports and indi- 



vidual Station Reports. 

The Area Report shows for the entire 
United States, alphabetically by state, 
county and measured cities in those 
counties, the number of radio families, 
and for each subscribing station, its day 
and night audiences in the area, ex- 
pressed in terms of radio families and 
per cent of all radio families in the area. 
Where Does BMB Measure? 

BMB surveys each of the 3,072 counties 
in the 48 states and the District of 
Columbia. For the 36 counties having 
abnormally large areas and sufficient 
population, 85 subdivisions are separately 
sampled. 

Separate tabulations are made for each 
city in which a station is located. All 
cities of 50,000 population or more in 
heavily populated metropolitan counties 
and all cities outside of metropolitan 
counties having a population of 10,000 or 
more are also separately surveyed. A 
total of 4,500 separate places are to be 
measured and reported. 

BMB Survey 

The first nationwide study will be in 
the field in the spring of 1946. The huge 
number of replies called for by BMB's 
stringent standards will require the sum- 
mer and early fall for tabulation. The 
finished reports of the first study will be 
in the hands of subscribers in the winter 
of 1946-47. 

First Year's Progress 

Progress in the development of the 
Bureau since its incorporation in January, 
1945, has been rapid. The first three 
months of 1945 were devoted exclusively 
to station solicitation. With the comple- 
tion of the operating staff in July, the 
Bureau Board and Committees, composed 
of Research and Advertising executives, 
concentrated on working out the technical 
details of Bureau operation. By the end 
of the year contracts for the coding, 
editing, tabulating and mailing of the 
first Bureau study were assigned. By 
January 1, 1946, 602 stations or over two 
thirds of all U. S. Commercial stations 
had subscribed. So had all four major 
networks. 



53 




^lunhteUf ajj you 

KAY KYSER 



COLGATE-PALMOLIVE-PEET 
NBC— WEDNESDAY NIGHTS 



Exclusive Management 
MUSIC CORPORATION of AMERICA 



54 



What FM Means 

To Education 

By JAMES R. ANGELL, Public Service Counselor, National Broadcasting Company 



THERE are many reasons why FM 
should be of peculiar value in the 
field of educational broadcasting and it 
is to be hoped that nothing will seriously 
interfere with the development of this 
relatively new technique. 

The comparative freedom of FM from 
the interruption of noise is in and of 
itself an item of considerable importance 
where broadcasts are being brought di- 
rectly into school and college classrooms. 
The acoustical properties of many of 
these rooms are inevitably none too good 
and when the broadcast itself is blurred 
by static, or other noise disturbances, the 
teaching value of the broadcast is often 
seriously impaired. 

Long Term Viewpoint 

Even more important, however, from 
the long-time point of view is the circum- 
stance that FM, in part because of the 
intrinsic limitation of the primary area 
in which it can be effectively used, makes 
it both possible, and indeed necessary, to 
have special regard to the local peculiari- 
ties of the institutions and communities 
which it attempts to serve. 

Broadcasts directed to the grades are 
not often seriously affected by school 
time-schedules. To be sure, the special 
school curricula which are to be served 
must be taken fully into account; but in 
the case of broadcasts directed to high 
schools there has always been the most 
obstinate difficulty in adjusting time- 
schedules to the hours at which broad- 
casts were offered. 

A program put on over an FM station 
in a given locality can, with the coopera- 
tion of the school authorities, adjust it- 
self to these local conditions in a way in 



which no network program can hope 
regularly to do. Furthermore, an FM 
system, whether owned by a School Board 
or by some private agency, can readily 
repeat a program to meet the particular 
needs of different schools or local organi- 
zations. This procedure is also practically 
impossible over a network. 

Network Difficulty 

The same difficulty from which the 
networks suffer in this matter has also 
lessened the usefulness of educational 
broadcasts from powerful regional sta- 
tions using the common AM system. 
Such a station may be clearly heard in 
two large cities, A and B, situated one 
hundred miles or more apart, and the 
school time-schedules in A, as well as 
the curricula, may differ widely from 
those in B. 

It should, of course, be remarked that 
some cities have had their own school 
broadcasting stations, some of them 
operating on AM and some of them over 
ultra-shortwave facilities. To all such 
FM offers appreciable improvement in 
service and it can hardly be questioned 
that many communities which have not 
had thier own school broadcast programs 
will now find it possible to enter into 
this extremely useful field. 

Conclusion 

As is well known, it is expected that 
through relays and other devices we 
shall presently have FM networks. When 
and if this occurs on any large scale, the 
improved clarity of the broadcasts would 
remain, but the schedule difficulty will 
occur again just as with the AM system 
in existing networks. 



For Complete Section Devoted To FM Please Refer To Editorial Index 



55 




REXAIL PROGRAM 

Sponsored by United Drugs 

Pacific Time 6:30-7:00 p.m. 
Eastern Time 9:30-10:00 p.m. 

Mgr. LOU CLAYTON 



56 



The Economic Role 
Of Advertising 

By FREDERIC R. GAMBLE, President, American Assn. of Advertising Agencies 



EMPLOYMENT of 55 to 60 million 
people is shaping up as our post-war 
goal. 

If income per person averages $2,000 
a year, total income payments will be 
110 to 120 billion dollars. At least that 
much national income will be necessary 
annually for many years to carry our 
post-war budget, including our great na- 
tional debt. 

This means producing and distributing 
goods and services in greater quantities 
than ever before — from 30 to 50 per cent 
more than in any previous peacetime 
year. There is no question about our 
ability to produce. Our war experience 
proves that. The problem is how to dis- 
tribute the increased volume. 

The responsibility falls on the dynamic 
factors in distribution — the activities that 
move goods. There are only a few of 
these dynamic factors: 

(1) Personal selling; (2) Sales promo- 
tion and merchandising; and (3) Adver- 
tising. 

Of these three, advertising is the 
mechanized counterpart in distribution 
of the machine in production. Much of the 
responsibility for distributing this great 
volume of goods and services will fall 
on advertising — perhaps the greatest. 



When national income was 56 billion 
dollars in 1935, advertising expenditures 
totaled 1.7 billion dollars, or approxi- 
mately 3 per cent. 

In 1943, national income, under the 
impetus of the war, rose to 142 billion 
dollars. Advertising expenditures were 
2.1 billion dollars, or approximately 1.5 
per cent. 

If the peacetime ratio of advertising to 
national income prevails post-war, then 
advertising volume should reach 3.3 to 
3.6 billion dollars annually. 

All branches of advertising should, I 
believe, recognize this responsibility and 
prepare to handle a much greater vol- 



ume of business. We must strive to make 
advertising more productive and to lessen 
advertising failures if we are to do our 
part in moving this great post-war vol- 
ume of goods and services. 

President Truman recently said, "The 
consumer must be reached and sold at 
the lowest possible cost. The techniques 
of selling and servicing need polishing 
up after having been laid away for more 
important things during the war. Cir- 
cumstances this year clearly point to the 
need for a critical re-examination of the 
ways and means, and the costs of dis- 
tributing goods and services from pro- 
ducer to consumer." 



In retrospect, the contribution of broad- 
casting in the war effort, particularly 
through the work of the War Advertising 
Council, speaks for itself, and radio 
doubtless will continue its co-operation 
on campaigns in the public interest 
through the Advertising Council's peace- 
time program which is now getting under 
way. Radio advertising has shared in the 
greater recognition by government of 
the power of advertising as both a social 
and economic force for good, something 
which was not generally appreciated in 
Washington at the time the War Ad- 
vertising Council was organized. 



Because radio comes into the home and 
in many ways has become an intimate 
part of family life, radio has a special 
and peculiar responsibility in seeing to 
it that both the public interest and the 
good will of the listening public con- 
tinues to be maintained and strengthened. 

This brings up the question of the cur- 
rent charges in some quarters that radio 
is being over-commercialized. While some 
of the attacks on radio are without foun- 
dation, the apparent objections of some 
listeners to the number of consecutive 
commercials concentrated in the period 



For List Of Advertising Agencies And Radio Accounts See Page 167 



57 








Thanks, Radio Editors, for your confidence in me, and thanks 
also to my new friends at Columbia Recording Corporation 
for making recording with them such a pleasure. 



Sincerely 



cJjinan 



58 



of two or three minutes around the sta- 
tion break are understandable and worthy 
of examination and consideration by the 
radio industry. 

To improve this situation is a very real 
problem since no one in the advertising 
business controls radio. Certainly the ad- 
vertising agencies do not. They compete 
vigorously among themselves and on be- 
half of their clients. Scores of advertis- 
ing agencies are engaged in network 
broadcasting, and even more scores or 
hundreds in spot broadcasting. Advertis- 
ing agencies endeavor to make their 
clients' advertising successful, which is 
natural and understandable, since that 
is their job. But at the same time, most 
agency executives are sufficiently en- 
lightened to realize that quick success 
at the expense of radio listening and pub- 
lic good will toward advertising itself 
is neither good business nor good citizen- 
ship. 

• 

The A.A.A.A. works for the improve- 
ment of advertising and recognizes that 
advertising agencies, along with adver- 
tisers and media, have a considerable 
responsibility for any elements of it that 
may be deemed objectionable and for 
working toward the improvement of 
these elements. Our Association, working 



with the representatives of advertisers 
and media is actively seeking to develop 
ways and means to improve the content 
of advertising through self-regulation 
and to make an over-all industry ap- 
proach to the improvement of radio, as 
well as all other forms of advertising. 

Our 'A.A.A.A. Committee on Radio 
Broadcasting is constantly working in the 
field of radio and in 1946 figures to be 
even more active in working toward the 
goal of facilitating the use of radio as 
an advertising medium, improving stand- 
ards and relations with other groups in 
the industry, and in doing everything 
possible to help see to it that the part 
agencies play in radio measures up to 
their responsibilities. 
• 

Our A.A.A.A. Special Committee on 
Television has been working for some 
time in the fluid field of this infant in- 
dustry and while the future of T-V as 
a bright and shining new advertising 
medium is still in the process of laying 
its foundations, through the work of our 
Television Committee, the A.A.A.A. looks 
forward to co-operating in the develop- 
ment of television as an advertising 
medium as we have with all other media. 

Radio has great opportunities and 
responsibilities ahead in 1946! 



(Continued from Page 45) 



mm By Brigadier General David Sarnoff 



great success and have received public 
acclaim for a new service and conveni- 
ence. 

New Uses Of Television "Eyes" 

Industry too will find considerable use 
of radio sight as "eyes" in factories — 
means of co-ordinating and controlling 
complicated manufacturing processes, ob- 
serving and directing vital operations 
from start to finish. Industrial television 
will furnish the means for looking into 
chemical reaction chambers and other 
areas of production, dangerous or inac- 
cessible to the human eye. 

War made vision a vital part of elec- 
tronic communications. Airborne tele- 
vision perfected by RCA has been 
demonstrated to reveal how an "eye" in 
the nose of a plane scans the terrain 
while a small portable transmitter flashes 
the panorama to a distant screen on 
which observers see it exactly as the 
pilot. And now radar — a direct offspring 
of television — will be applied commer- 



cially, especially to aviation and navi- 
gation, for it is a new all-seeing "eye" 
for the pilot, whether in the cockpit of 
a plane or on the bridge of a ship. Radar 
in the control towers at airports, will 
bring the sky, the runways, and nearby 
planes, into view whether the weather 
be thick or the night cloudy and dark, 
with all lights obscure. 

In the field of air navigation, RCA has 
devised a complete system for preventing 
collisions, controlling traffic, performing 
instrument approaches and in the gen- 
eral navigation of aircraft. Unique in its 
combination of television and radar tech- 
niques, this new system is called Teleran. 

The miracle of radar and the advent 
of postwar television, make 1945 a year 
to be remembered as beginning the third 
cycle in the evolution of radio; First, 
there was wireless telegraphy; second, 
broadcasting of the human voice and 
music, and now the world enters the 
third cycle — the era of radio sight. 



59 




Personal Mgr. Sam Kerner 
6605 Hollywood Blvd., Hollywood 28. C 



Radio Expanding 
Rapidly On Coast 

By RALPH WILK, West Coast Representative— RADIO DAILY 



LOS ANGELES stations and Hollywood 
headquarters of national networks are 
preparing for a busy year in radio. Three 
of the webs have sites for new homes, 
and at this writing NBC is constructing 
a $630,000 one-story addition to its Sun- 
set and Vine building. The new NBC 
structure will provide two additional 
studios, with 340 seats each, and will 
conform with the architecture of the 
main building. NBC's Western division 
recording department will be moved to 
the basement of the addition. Thirty 
t.c. commercial and two t.c. sustaining 
shows emanate from NBC's Hollywood 
home, and the additional quarters will 
provide six audience studios in all. 

Mutual-Don Lee's new home will be 
erected on Vine street, between Foun- 
tain and Homewood, with the structure 
and equipment to represent an outlay of 
$1,250,000. It will contain four large 
audience studios, six medium-sized and 
six intimate studios. It will require nine 
months to complete the new structure. 
Six t.c. sponsored shows and two t.c. 
sustainers emanate from Mutual's Hol- 
lywood headquarters. 

CBS is expected to build an addition 
on ground adjoining Columbia Square. 
At present it has five audience studios, 
with 29 t.c. shows emanating from its 
Hollywood home. 

Although ABC spent a considerable 
sum in preparing its present quarters 
on Highland, near Sunset, it still is using 
studios at NBC and is expected to pur- 
chase a site for a new building. It airs 
15 t.c. commercial programs prepared 
here, in addition to eight t.c. sustaining 
shows. 

Associated Broadcasting System, 
which has moved to 6000-Sunset Blvd., is 
airing five t.c. commercial programs from 
the Southland, in addition to special 
events. 

KGFJ has moved to new quarters at 
Sunset and Vine, while at this writing 



approval is expected shortly from the 
FCC on the New York Post-KMTR deal. 
The New York Post-KYA (San Francis- 
co) agreement was approved last year, 
and Don Fedderson, who manages KYA, 
has also been supervising KMTR pending 
approval of the pact. 

Dick Joy and Donald C. McBain have 
opened their new station, KCMJ, at Palm 
Springs, with Clinton Jones, a Columbia 
Pacific executive for several years, as 
manager. 

The Universal Broadcasting Co., which 
will operate the Universal network, of 
which KSFO, San Francisco, and KXLA, 
Pasadena, formerly KPAS, are the 
nucleus, took a long-lease on the two- 
story building at 6757 Hollywood Blvd., 
Hollywood. The cost of remodeling the 
structure and installing new equipment 
represents an outlay of $250,000. Several 
years ago the structure housed the fa- 
mous Montmarte cafe, which was one 
of Hollywood's show places. 

Universal Recording Co., which will 
produce and sell package shows, is allied 
with the Universal Broadcasting Com- 
pany. E. J. Broman is vice-president and 
general manager of the organization. 
Universal Sales has also been organized 
to represent the Universal web, which 
has made a deal for KXA, Seattle, sub- 
ject to the approval of the FCC. The 
network also plans to acquire other out- 
lets on the Pacific Coast. 

W. I. Dumm, who is the head of the 
Universal Broadcasting Co., is the owner 
of KSFO, and is president of KXLA, in 
which he holds a large interest. 

J. Frank Burke, Sr., veteran Southland 
broadcaster, has built a radio center 
building at 6000 Sunset Blvd., which re- 
cently opened. It serves as the Pacific 
Coast headquarters of the Associated 
Broadcasting System, and in addition, is 
the home of advertising agencies and 
other concerns allied with the radio in- 
dustry. 



61 




earry mn OB 



Tl 

\ 

.1 



on the air for 

REXALL DRUG STORES 

Friday, 9:30-10:00 p.m., E.S.T. 
CBS 



62 



Washington Looks 
Toward Busy 1946 

By ANDREW H. OLDER, Staff Correspondent, RADIO DAILY 



RADIO spent 1945 waiting for 1946. 
Although no year has seen a greater 
volume of historic broadcasts or a bet- 
ter all-around coverage of global news, 
broadcasters had had a glimpse .of the 
technical promises in store for them. 

The FCC, too, knew what was ahead. 
Just as anxiously, but with a plentiful 
supply of aspirin on hand, its key of- 
ficials were busy trying to clear the 
decks for the commission's busiest year 
yet. More than a thousand new applica- 
tions for broadcast licenses — AM, FM 
and tele — were on hand, with additional 
dozens coming in weekly. 

Radio was establishing itself as one 
of the important factors in shaping the 
future. Aside from the military uses of 
radio, it was never clearer that what the 
White House, Congress and the execu- 
tive agencies of government decide de- 
pends in large measure upon what the 
American people hear over the air. More 
than ever before the American people 
relied upon radio for their initial news, 
and more than ever they relied upon 
radio to bring them the opinion of lea- 
ders on the various national and inter- 
national issues. Although this a natural 
development, the newsprint shortage has 
emphasized it. 

Rarin' To Go 

But what radio was waiting for was the 
opportunity to go ahead and take full 
advantage of the revolutionary technical 
advances perfected just before or during 
the war. Important improvements in 
AM transmission were on hand, the rela- 
tively new FM transmission, television 
and facsimile — as well as new equipment 
to improve the quality of various local 
programming. 

Now, while newsprint is still short, 
broadcasters are beginning to be able 
to take advantage of these new develop- 
ments. Deliveries on FM transmitters, 
new tubes and various other equipment 
items designed for better radio service 
are being made. 

Washington is the center of all these 



development-. All, or nearly all, pass 
through the FCC, with the commission 
responsible for authorizing and encourag- 
ing their use. FM, of course, has been 
most in .the news, with a year-long bat- 
tle over the location of the FM band 
finally settled by commission decision 
that the service should be moved to the 
88-106 megacycle strata from its prewar 
position at 44-50 megacycles. Although 
the industry reaction to this decision was 
mixed, there was general approval for 
the far greater number of channels made 
available. 

There was general agreement also 
that these channels will be needed, with 
estimates of the number of FM stations 
to be built ranging from two to four 
thousand for the next four-year period. 
Rather surprising has been the flood of 
new AM applications — which at the end 
of the year touched close to 500. 

FCC Stiffens 

Discernible during the year was a new 
and stirrer attitude by the FCC toward 
infringement of its rules. Several li- 
censes revocations were ordered — and it 
is probable that the commission, which 
for years would not order a revocation, 
will refuse renewals far more frequently 
now that enough broadcasters will be on 
the air so that service is still available 
when offenders are cut off. Congress has 
still made no move to equip the FCC with 
any penalty other than revocation — in 
fact, Congress has shown no interest in 
amending the communications act, and 
there is no indication of such interest 
for 1946. 

Truman-Miller 

A surprise to most broadcasters was 
the failure of President Truman to reap- 
point to the commission former Gov- 
ernor Norman Case of Rhode Island, Re- 
publican veteran held in high esteem by 
the entire trade. His successor is Gov- 
ernor William R. Wills of Vermont, a bus- 
inessman thus far prevented by illness 
from pointing to any important estimate 
of his capabilities. 



63 



13tk GaniecutUte yean, PtielentUuf 

THE ORIGINAL 

"MAKE BELIEVE BALLROOM'' 




CREATED BY 



AL JARVIS 



MONDAY THRU SATURDAY 
ll :00 TO 2:30 P.M., KFWB 



ANOTHER AL JARVIS ORIGINAL 

"CAN YOU TIE THAT" 



National Representative, WILLIAM C. RAMBEAU COMPANY 
NEW YORK AND CHICACO 



Chicago Contends 
For Radio Honors 

By BILL IRVIN, Staff Correspondent, RADIO DAILY 



'"THE coming twelve months, the first 
full peacetime year since 1941, will 
see Chicago emerge as the important 
radio and television center it is poten- 
tially capable of being by virtue of its 
favored geographical location and be- 
cause of its already great contributions 
to broadcasting, both in techniques and 
talent. The fact that already under way 
are several postwar projects looking to 
the improvement and expansion of facili- 
ties, in television as well as radio, is 
enough on which to base a prediction 
that the city, which has virtually been 
the hub of broadcasting for more than 
two decades, will make even greater 
contributions to radio and assume an 
increasingly more important place in 
the broadcasting picture in the months 
to come. 

Construction Programs 

NBC's $100,000 modernization pro- 
gram for its Merchandise Mart studios 
is well advanced. When completed, the 
acoustical and decorative face-lifting 
will put the network's Chicago studios 
on a par with anything New York or 
Hollywood has to offer, both from the 
standpoint of acoustical engineering and 
streamlined splendor. 

Construction also is well under way 
on the new six-story addition to the 
WGN plant which, on completion, will 
make possible a substantial expansion of 
WGN activities. 

Listener interest in Chicago-originated 
programs showed a marked increase in 
1945 over the preceding year, according 
to figures released by several Chicago 
stations having audience broadcasts. 
WGN, for instance, played host to more 
than a quarter of a million persons in 
1945, most of whom viewed the opera 
and operetta performances of the Chi- 
cago Theater of the Air. Attendance at 
programs requiring tickets totaled 270,- 
792, an increase of 31,149 over the record 
attendance of 1944. In addition 15,000 
persons attended programs which re- 
quired no tickets for admission. Ap- 
proximately 149,000 persons attended the 



American Broadcasting Company's Chi- 
cago-originated shows during 1945. 
Greatest attendance record for ABC pro- 
grams was set by the Breakfast Club 
with 78,677 ticket requests. Runnerup 
was the Quiz Kids with more than 20,000 
requests. A total of 124,800 persons 
attended the WLS National Barn Dance 
broadcasts at the Eighth Street theater 
during the year. 

More Studio Audiences 

With plans in the offing for the use of 
available legitimate theaters as radio 
playhouses, and with the launching of 
more Chicago-originated audience shows, 
including a possible four or five by ABC, 
an even greater interest in local studio 
audience broadcasts is expected during 
1946. 

The action of the FCC in allotting Chi- 
cago seven television channels, along 
with several other factors, makes the 
Windy City's tele outlook equally as 
promising. WBKB, the Balaban and Katz 
station, has taken the lead in television 
activity, principally with the signing of 
a five-year pact with the management 
of the Chicago Coliseum for exclusive 
coverage of all events taking place there, 
mainly sports spectacles such as basket- 
ball tourneys, ice shows, prize fights, 
wrestling matches and roller derbies. 

Additional Tele Plans 

P. K. Wrigley, owner of the Cubs, has 
announced plans for televising Cub games 
at Wrigley Field this summer if proper 
television equipment is available. 

Summing it up, no less an authority 
than Paul Whiteman, who has more dis- 
coveries to his credit among the top 
stars of radio than probably any other 
individual, foresees a great future for 
Chicago as a radio center, if Chicago 
will fight for it. Himself a Chicago radio 
personality for many years, Whiteman 
recently recalled how many of the top 
names and programs in radio today got 
their start in Chicago. This development 
of talent and program ideas, Whiteman 
believes, may be expected to continue. 



65 
















"QiU&i McQee, and MolLy 



FF 



ELEVENTH YEAR FOR THE MAKERS OF JOHNSON'S WAX 



66 



Canadian Radio 
Is On The March 

By T. ARTHUR EVANS, Secty.-Treas. Canadian Association of Broadcasters 



TN ANY consideration of what is in 
store for Canadian broadcasting sta- 
tions during 1946, Frequency Modulation 
must be given a top position. As in other 
countries, World War II delayed the de- 
velopment of FM in Canada but since 
the cessation of hostilities Canadian ra r 
dio stations have turned their attention 
to this most important phase of radio 
broadcasting too find out what is wanted 
from FM and how best it will fit into 
the Dominion broadcasting scheme. All 
broadcasters recognize that the estab- 
lishment of FM will make for better per- 
formance of broadcasting than is now 
obtained from the use of the Standard 
Broadcasting Band. 

Recommendations 

The Canadian Association of Broad- 
casters has, in cooperation with its mem- 
ber stations, submitted to the Canadian 
Broadcasting Corp. and to the Depart- 
ment of Transport of the Government 
certain recommendations regarding FM 
which, in its opinion, will best serve the 
people of Canada. Briefly these recom- 
mendations are: 

1. That the same frequency band as 
used in the United States be adopted. 

2. A treaty should be concluded with 
the United States to take care of border 
interference. 

3. Present AM broadcasters should be 
licensed for operation on FM — others 
where it is shown to be in the public 
interest. 

4. Broadcasters should be permitted 
but not required to broadcast the same 
programs over both systems. 

5. The call letters should consist of 4 
letters with no figures. 

Undoubtedly, these recommendations 
will result in a method of FM broad- 
casting best suited to serve the Cana- 
dian public. 

In 1944 permission was granted to 33 
privately operated Canadian radio sta- 
tions to increase power to a maximum of 
5,000 watts where suitable channels 
were available. It was, of course, not 



possible to obtain the necessary equip- 
ment during 1944 and 1945 but this diffi- 
culty has been largely overcome and 
a number of stations will, during 1946, 
increase their signal strength to the 
5,000 watts allowed, with a consequent 
better service to the public. 

Audience Main Factor 

The Canadian Association of Broad- 
casters has long recognized that in the 
final analysis the listening audience is 
the controlling factor in the operation of 
any broadcasting station and that the 
likes and dislikes of commercial pro- 
grams by the listener is of paramount 
importance to the broadcasting industry. 
With this thought in mind, the Associa- 
tion in 1943 authorized the formation of 
a joint committee to be known as the 
Commercial Radio Research Committee. 
Spring Report 

The Committee will be in a position to 
present a reasonably complete report 
to the Annual Meeting of the Canadian 
Association of Broadcasters in May, 
1946, and its conclusions will be of in- 
terest to all who are engaged or inter- 
ested in radio broadcasting both in Can- 
ada and in the United States. 
Rate Schedules 

The Canadian Radio Station Rate 
Schedules brochure, which is well known 
in the industry, will continue to receive 
the attention of the committee responsi- 
ble for its production. 

The Bureau of Broadcast Measurement 
is now firmly established and is providing 
accurate statistical data regarding the 
coverage of Canadian radio stations. 

The year 1946 presents problems to 
Canadian broadcasters, but these prob- 
lems are by no means insurmountable. 
The members of the Canadian Associa- 
tion of Broadcasters will, with the co- 
operation of the Canadian Broadcasting 
Corporation, continue to serve the public, 
mindful of their obligations, and con- 
scious of the responsibilities imposed 
upon them by being licensed to broad- 
cast. 



For Complete Listing of Canadian Stations — See Editorial Index 



67 




Question: 

Find the only three-handed 
Master of Ceremonies in radio. 

Answer: 

•BUIBqi?{y JO XjlSIOAlUQ 91J1 JO OOISIUJ^ B pUH UIBOJ 

jpqjooj *3 •§ '[\ oqi jo uiBidi^ oqj uooMjoq s 4 ojj *spuBq 
oaiip popaou qdp}j t4 oouonbosuoo ?? iBpioqiBd iBip uj 
'Zna— S33M3nf)3SN0D m HlfLHl— spJBM P3 qdpy 



68 



New Developments 

In Electronics 

By S. P. TAYLOR, Mgr. -Distributor Sales, Radio Div. Western Electric 



DURING one of the most critical 
stages of the recent war when the 
shores of America were yet open to the 
threat of foreign invasion, Mr. F. R. 
Lack, Vice-President of the Western Elec- 
tric Company, was called upon to address 
the annual meeting of the FMBI. He 
was asked to paint a word picture of the 
new developments and techniques West- 
ern would offer FM broadcasters in the 
postwar world. Worthy of repetition are 
the following words Mr. Lack used as he 
summed up industry's responsibility to a 
nation at war by stating Western's policy, 
"I am happy to say that we have nothing 
new to show you and nothing new to talk 
about. I am happy because I do not have 
to tell a soldier named Joe, who needed a 
radio very badly last month, that we 
could not deliver because we diverted 
some engineers and shop people to build- 
ing the model of a new superdooper FM 
equipment to show you and thus strength- 
en our postwar position. I am sorry that 
I can't tell you when we will be able to 
talk. But, no one can tell me when the 
war will be over." 
e 

Knowledge and experience gained as a 
pioneer in research, development, and 
production in all phases of communica- 
tions, including radio broadcasting and 
sound transmission, particularly qualified 
Western to undertake the gigantic task of 
developing a multitude of complex devices 
required to wage modern war. 

When the thunder of war finally ceased 
with V-J Day in 1945, the Western Elec- 
tric Company, as manufacturing and sup- 
ply unit of the Bell System, then concen- 
trated its full resources on the production 
of telephones and associated equipment to 
relieve the shortage accumulated during 
nearly four years of war. 



A complete line of AM transmitters 
ranging from 250 watts to 50 kilowatts 
is currently in production and now being 
delivered. Also designed and in produc- 



tion to take care of all directional antenna 
array requirements for AM broadcasting 
are line branching, phase shifting, phase 
monitoring, and antenna coupling equip- 
ments. By the end of 1945 designs were 
well under way and production had al- 
ready begun on FM equipment to serve 
the needs of FM broadcasters. When the 
FCC assigned the new higher frequency 
FM allocations, Western promptly pro- 
ceeded with conversion of customers 
equipment purchased for operation in the 
old 42-50 megacycle band to operate in 
the new 88-108 megacycle portion of the 
frequency spectrum. 



New techniques in modern radio broad- 
casting have imposed more exacting re- 
quirements on that vitally important por- 
tion of the broadcasting plant — Speech 
Input equipment. 

In the peace of today as in the war of 
yesterday the telephone still represents 
the indispensable symbol of speedy and 
efficient communications for linking to- 
gether the world's common interests 
whether they are afloat, in the air, on the 
highways, or in the quiet of a rural com- 
munity. For ship to shore through estab- 
lished shore stations, or ship to ship, 
Western Electric's Marine Radio Tele- 
phone Equipment has for years provided 
instant and dependable two-way com- 
munications. 

"In conjunction with Bell System Mo- 
bile Service, Western's recently an- 
nounced 238A Mobile Radio Telephone 
will make contact from any equipped 
vehicle to any telephone connected to 
Bell Telephone lines/' 

In addition, with many new and im- 
proved products — some, the outgrowth of 
developments made during the war, such 
as the Primary Frequency Standard, 
Thermistors, Silicon and Germanium rec- 
tifiers, and a host of new vacuum tubes — 
Western Electric confidently faces the 
future better equipped than ever to mas- 
ter any communications problem. 



For Complete Equipment Section Please Turn to Page 1037 



69 



**lt is the artistry, the command 
ami the projection with which 
she Invests the words and music 
that count so heavily far her," 
"The Billboard 







Beatrice h\ 



Management Counsel — 
GOLDFARB, MIRENBURG and VALLON 

RKO BUILDING • RADIO CITY • NEW YORK, N. Y. 




Exclusively on 
COLUMBIA 
RECORDS 




70 



Advantages Of 

ET Programs 

By AARON S. BLOOM, Treasurer and Director, Kasper-Gordon, Inc. 



THE old adage that "you can>t teach 
an old dog new tricks" has been 
blasted as thoroughly and effectively as 
were two Japanese cities by the atomic 
bomb. For plenty of long-time adver- 
tisers have discovered the practicability 
of the transcribed program — the custom- 
built transcription series built specifically 
for their use, as well as the open-end 
syndicated recorded program series. 

There are advantages to the tran- 
scribed program which no network or 
regional network show can compete with, 
and legion are the advertisers who now 
know the worth and value of the e.t. 
program. 

For example, can't you clear time on 
a network? Don't let that bother you. 
Put the show on transcriptions, and se- 
lect the best available time in the mar- 
kets you wish to cover. Or perhaps you 
can't buy a split network. You must buy 
some cities you don't want, or where you 
don't need coverage. Just put the pro- 
gram on transcriptions and choose the 
markets you wish. Then again, maybe 
you'd like to use a different station in 
some markets, than the network affili- 
ates in those cities. Don't pull your hair 
out by the roots. Disc the show and buy 
time on the stations you want. 

Product-Test 

Suppose you don't want to build an 
expensive custom tailored show to test 
a product in a certain market, >or group of 
markets. In that case, there are many 
good open-end transcribed syndicated 
shows to use — shows which cost a lot of 
money to produce, but which the indi- 
vidual sponsor in a market may purchase 
(lease) to make the test — shows which 
range from gospel songs to variety, from 
sports programs to mystery drama, from 
musical to juvenile strip programs. There 
are shows with well-known names at a 
fraction of the expense a custom— built 
show would cost — shows without "big 
names" but which have a proven record 
of success in building and holding audi- 
ences, and selling merchandise. Actually, 



many such shows without those "big 
names" have pulled greater results per 
dollar of expenditure for time and pro- 
gram than some of the more costly shows 
with the so-called "stars." The payoff 
isn't always in the "big name," or even 
in the ratings. It's in the jingle of the 
sponsor's cash register. 

Safe For Small Markets 

In many instances, the syndicated tran- 
scribed show is safer for sponsors to 
use than some locally produced "live" 
talent programs — as far as smaller mar- 
kets are concerned. Aside from the cost 
to the advertiser being less, usually, 
there is no worry about the talent doing 
the job — no worry about rehearsals, tim- 
ing, script, production. That is all done. 
The sponsor knows in advance what the 
15th or 50th program in a series will 
sound like, for it's all there on disc for 
him to hear. Reputable producers are as 
careful of the production that goes into 
their packages as (as a rule) are net- 
work producers. The syndicated program 
producer depends upon the success of a 
series for a sponsor to be able to sign 
station, agency, and sponsor again on a 
continuation of the series, its use in 
other markets, or for a new show. 

Producer Is Important 

That's why it's important to know the 
producer you are doing business with, 
how long they have been in business, 
their experience, etc. If they offer a 
series of programs, the reputable pro- 
ducer willingly offers the chance to se- 
lect any program in the series for audi- 
tion. That way, you know you are not 
being offered only the best program in 
the series, the sample they want you to 
hear. 

The advantages of the syndicated tran- 
scribed program, are making themselves 
felt more and more. The results may 
not be as sensational and as sudden as 
was the atomic bomb. But who wants to 
break down sales resistance and destroy 
the customer at the same time? 



71 




i 



1941— GROWTH OF STATI 




As of: 


Licensed 
Stations 


Construction Special Broad- 
Permits cast Stations 


Total 


February 1941 


830 


46 


5 


881 


March 1941 


831 


54 


5 


890 


April 1941 


832 


54 


5 


;^891 


May 1941 


831 


55 


5 


891 


June 1941 


844 


48 


5 


897 


July 1941 


854** 


43 


— 


897 








August 1941 


859** 


44 


— 


903 


September 1941 


859** 


53 


— 


912 


October 1941 


869** 


44 


— 


913 


November 1941 


877** 


38 


— . 


915 


December 1941 


882** 


37 


— 


919 


January 1942 


887 


36 


— 


923 


February 1942 


891 


32 


— 


923 


March 1942 


893 


31 


— 


924 


April 1942 


897 


27 


— 


924 


May 1942 


899 


25 


— 


924 


June 1942 


906 


18 


— 


924 








July 1942 


906 


19 


— 


925 


August 1942 


..' 905 


16 


— 


921 








September 1942 


906 


14 


— 


920 








October 1942 


908 


11 


— 


919 








November 1942 


910 


9 


— 


919 


December 1942 


919 


9 


— 


918 








January 1943 


910 


7 


— 


917 


February 1943 


910 


6 


— 


916 


March 1943 


909 


5 


— 


914 


April 1943 


911 


2 


— 


913 


May 1943 


911 


2 


— 


913 


June 1943 


911 


1 


— 


912 


July 1943 


911 


1 


— 


912 


August 1943 


911 


2 


— 


913 








September 1943 


911 


2 


— 


913 


October 1943 


911 


2 


— 


913 








November 1943 


911 


2 


— 


913 


December 1943 


910 


2 


— 


912 


January 1944 


910 


2 


— 


912 


January 1945 


919 


24 


— 


943 , 


December 1945 


1003 


24 


— 


1027 


**This figure includes 5 Special Broadcast Stations. 



73 



• AMERICA'S MOST VERSATILE MUSICAL PERSONALITY 



?ou 



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THE 01/ WGQ0CHOPPIR HIMSELF 




AND HIS ORCHESTRA 




a. 

* *OODY HERWM* 



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IRENBURS cmd YAUON 



Exclusively on COLUMN* Records 



LJmerm 



ARTISTS CORPORATION 



Forecasting 

Sportscasting 

By BILL SLATER, President, Sports Broadcasters Association 



"pEW contrasts can be made between 
sportscasting in Post War World II 
and Post War World I. True, sports 
broadcasting was a noteworthy part of 
the roaring twenties that marked our 
earlier postwar period. Likewise, sports 
reporting by air, radio or video or both, 
will be a part of the reconverted Ameri- 
can life into which we are now stum- 
bling. But the magnitude of air sports- 
casting will be so much greater than 
anything ever before known, that any 
possible contrast with a previous radio 
era fades. 

Postwar Status 

Sportscasting in this postwar era is 
starting far from scratch. It is destined 
to enjoy a terrific momentum born of 
the role sports-by-air played in the lives 
of the millions of men who left our 
shores to win the victory for freedom. 
The short-waving of sports events pro- 
dded a strong link between home and 
the battle-front and returning veterans 
will form a large part of the coming 
greater audience for sportscast events. 
In the enlarged sports following made 
possible by wartime wages, many new 
sports radio fans were created. Over 
all, spreads the fact that an innately 
sportsminded nation beomes more so 
after a period of great physical combat. 
Too, there is the thought that sports 
does play a big role in evolving the psy- 
chological equivalents of war which, of 
necessity, become part of the life of 
any nation in the wake of a complete 
dedication to armed conflict. 

Trends 

Trends in sports broadcasting, initiated 
before the war and continued substan- 
tially through the duration, are now 
being accentuated and developed into 
broader fields. Chief among these is the 
increasing commercial sponsorship of 
athletic events. This trend is today most 
marked in football, boxing, and baseball 
but is rapidly spreading to other sports. 
Network sustaining coverage of athletics 



has dwindled sharply in the past decade 
and will shrink further. Sports pro- 
moters and advertisers are aware of 
sports' huge listenership and now that 
the promoters have outgrown the fetish, 
clung to by some, that radio hurt the 
gate, the sky is the limit in the matter 
of deals for packaging product promo- 
tion and sport thrills. 

Nor will commercial sportscasting be 
confined, as in the past, primarily to pro- 
fessional and collegiate events. A sig- 
nificant straw in the whirlwind is the 
recent move of one large advertiser, 
now followed by others, into broadcast- 
ing school sports. The teen age audi- 
ence has become important to purveyors 
of products and these busy and eager 
gentlemen have awakened to youth's un- 
quenchable zest for athletics. Look for 
bigger and better sports coverage of 
high school contests. 

Expansion 

However, the things which may happen 
in radio sports reporting, form only a 
small part of the immediate expansion 
of sportscasting. For that heretofore 
perennial infant (sometimes born of 
fancy and hope) has outgrown its swad- 
ling clothes and today in its late, potent 
adolescence is now known, without 
tongue acheek, as "television." Much is 
said these days about the sensational fu- 
ture of sports caught by the tele-camera. 
The exact form and scope of this future 
is hard to predict with reasonable cer- 
tainty, though it does seem safe to say 
that it is going to be a lusty factor in 
video's future. 

En route to this stage, nonetheless, 
there are hurdles to be taken. And these 
hurdles are not all mechanical. The me- 
chanics of video sports are gradually 
being mastered, thanks to the coopera- 
tion of sport moguls who have been will- 
ing to have a hand in the early experi- 
mentation. The possibility is great that 
we shall soon know more about how to 
telecast sports than we know about the 
profitable way to do it. 



75 




-tAONDtf 



THRU f*"> W 



National Association 
Of Ed'c'l Broadcasters 

Call Institution Frequency Power Licensed Hours 

KFJM University of North Dakota 1440 1 kw-LS; SH-KILO 

500 w N 

KFKV University of Kansas 1250 5 kw-LS; ST-WREN 

1 kw-N 

KOAC Oregon State College 550 5 kw-LS; Unlimited 

1 kw-N 

KUOM University of Minnesota 770 5 kw-D ST-WCAL(Daytime) 

KUSD University of South Dakota 920 500 w ST-KFNF 

KWLC Luther College 1240 250 w-D Daytime 

KWSC State College of Washington.... 1250 5 kw ST-KTW 

WBAA Purdue University 920 5 kw-D; Unlimited 

1 kw-N 

WBEZ Chicago Board of Education. .. .42100 1 kw (FM) Unlimited 

WCAL St. Olaf College 770 5 kw-D ST-WLB (Daytime) 

WHA University of Wisconsin 970 5 kw-D Daytime 

WHAZ Rensselaer Poly. Tech 1330 1 kw St-WBBR, WEVD 

WILL University of Illinois 580 5 kw-D Daytime 

WKAR Michigan State College 870 5 kw-D Daytime 

WNAD University of Oklahoma 640 1 kw-D Daytime 

WHCU Cornell University 870 1 w L-WWL (Daytime) 

WNYC Municipal Broadcasting System.. 830 1 kw L-WCCO, SA-SH-N 

WOI Iowa State College 640 5 kw-D Daytime 

WOSU Ohio State University 820 5 kw L-LS-Dallas 

WRUF University of Florida 850 5 kw-LS; Unlimited 

100 w-N 

WRUL World Wide Broadcasting Found. * 50 kw Unlimited 

WSAJ Grove City College 1340 100 w SH 

WSV1 State University of Iowa 910 5 kw Unlimited 

WTAW Texas A & M 1150 1 kw-D Daytime 

Columbia University FM — CP Facilities to be assigned. 

Indiana University 

University of Kentucky 

University of Michigan . . . FM — CP Facilities to be assigned. 

University of Southern California 

ASSOCIATE MEMBERS 

Western State Teachers College . Depends on commercial radio facilities. 

Miss Pearl Rooser Depends on commercial radio facilities. 

Drake University .Depends on commercial radio facilities. 

D-Day; N-Night; ST-Shares Time; SH-Specified Hours; SA-Special Authorization;L-Limited 
time with Dominant Station; LS-Local Sunset 
^International shortwave frequencies 



77 



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Zfy Howard Chandler Christy 

JEANiHEfRSHlOLT 

9th YEAR ^ 

<rdJr. i^nridtian 

SPONSORED BY VASELINE 
CBS, WEDNESDAY, 8:30 P.M. 



78 



Uses Of Radar 



In Peacetime 



By PROF. A. M. LOW, English Scientist, Inventor, Author 



'"THE full story has now been told of 
the development of radar before and 
during the war. This spectacular inven- 
tion played as important a part in gain- 
ing victory as the atom bomb. If it had 
not in the first place been prepared by 
British scientists for the detection of 
enemy aircraft the key device that made 
thousand bomber raids possible in any 
weather would never have been dis- 
covered either. The question now arises 
as to what use radar will be in peace. 
For the ten years of its past existence 
there has been complete concentration on 
its military applications. A great deal 
of the apparatus will be scrapped never 
to be used again, but the knowledge 
gained and the skill developed by many 
thousands of scientists and technicians 
in Britain will not be wasted. 
Advances in Electronics 

Their research has resulted in great 
advances in the new science of electron- 
ics — the harnessing of electrons for con- 
trol and communications. The effect on 
television will be far-reaching. A thou- 
sand devices for the automatic control 
of intricate factory operations for chem- 
ical and physical analysis of samples 
and for the testing of finished products 
will be the indirect result of radar re- 
search. It has even taken us a consider- 
able step towards the economic trans- 
mission of power by radio. 

One day we may need no wires to 
carry electricity to our homes for light 
and heat. We may have lamps that re- 
quire no wire connecting them to a plug 
in the wall. Such a lamp would be put 
down anywhere and swtched on, the 
power being received by its own minute 
aerial. Ultimately we might even have 
transport vehicles drawing their motive 
power from the ether or at least by in- 
duction cables laid underground as in 
some Russian factories today. 
Peactime Needs 

In the more immediate future many 
radar devices will be directly adapted to 
peacetime needs. The apparatus which 
enables a ship to be picked up with great 
accuracy in pitch darkness or in the 
thickest fog will enable great liners to 



travel at full speed in the worst condi- 
tions with perfect safety. 

It is worth recalling that when Mr. 
Churchill was aboard the "Renown" after 
signing the Atlantic Charter, the battle- 
ship was able to steam at twenty-seven 
knots in a thick fog thanks to its radar 
installations. Collisions in fogs or danger 
of running ashore — fruitful causes of 
shipwreck in pre-war days — will be 
largely eliminated when all ships are 
radar equipped. 

Adaptations of military radar installa- 
tions will be equally useful in the air. 
Saver of Time 

Radar devices will also reduce the 
number of hours during which an air- 
field is "fog bound." Time lost from 
this cause has done much in the past to 
rob commercial aviation of its full ad- 
vantage of speed. At present it is not 
always possible for an aircraft to make 
a completely blind landing, but radar 
will bring an aircraft to the runway with 
an error of only about forty feet and 
it is almost certain that research in a 
few years will result in eliminating even 
this margin of error. 

The possibilities of using radar to 
assist the blind are being tested. It is 
hoped that in time a device may be de- 
veloped which gives the blind person a 
picture in sound of his surroundings. The 
picture will be crude as is the picture 
given by H.2s of the ground below, a 
simple distinction being made between 
houses, land and water. But even this 
would be of immense value to a blind 
person particularly in conjunction with 
the special sensitivity to sound which 
the blind develop. Sound and touch read- 
ing from ordinary books have both 
formed the subject of many experiments. 
Many Uses 

As an example of the unexpected de- 
velopments of radar we may quote its 
experimental use for the rapid finding 
of the queen in a hive of bees. A tech- 
nician has found that a minute speck 
of radio-active substance inserted under 
the wings of the queen enables her to 
be found instantly at any future time 
with a comparatively simple amplifier. 



79 




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year out. . .year in 



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MUTUAL 



80 



1945 IS OUT... 

Let us give it no further thought than this: constant 
intelligent effort has brought Mutual a year nearer to 
recognition as a leader among networks. 
This recognition is based upon bold programming 
which has multiplied listeners... upon increased value 
to advertisers which has attracted many new sponsors, 
including 5 of the Top Ten radio advertisers ... upon 
improved service to stations which has won us new 
affiliates and expanded coverage... upon a policy and 
a philosophy of doing business which have created an 
increasingly favorable opinion of the Mutual Network. 

1946 IS IN... 

All our thoughts and efforts will be directed toward 
making this an even better Mutual year for listeners, 
advertisers, and stations. 

The things we did last year, we shall do better this 
year: to present more instructive, more popular pro- 
grams for more millions of listeners... to enhance the 
value of Mutual as an advertising medium for more 
old and new sponsors ... to broaden our service to 
affiliates... to accept and meet new challenges— to live 
up to our full responsibilities to the American people. 

Building a network is a job that goes on 24 hours a day — 52 weeks a year : 
we are working at it steadily, year in . . . year out. 

BROADCASTING SYSTEM, inc. 

81 




DON 



MfllL 



Extends his sincere thanks to the 1091 
newspapermen and women who voted 
"BREAKFAST CLUB" Favorite Daytime 
Variety Program in Radio Daily's 1945 
"All- American Radio Program" Poll. 



BREAKFAST CLUB 
Monday to Friday, Incl. 



ABC NETWORK 
Chicago, 8 to 9 A.M., C.S.T. 



82 



Overseas Press Club 
In War And Peace 

By W. W. CHAPLIN, President, Overseas Press Club of America 



THE Overseas Press Club of America 
was founded in 1939 to furnish some 
meeting place for Americans who had 
worked abroad for American newspapers 
and magazines. 

Radio was not included in the club's 
name, or in the thinking of its founders, 
because up to that time radio from 
abroad consisted largely of an occasional 
pickup of Big Ben or the Sistine Choir. 
It still had to make its grand entry into 
the newsfield. 

When the war clouds began rolling 
across Europe, radio entered with flour- 
ishes and voices like Ed Murrow's and 
Bill Shirer's were eagerly listened for in 
every American home. Since then of 
course radio has come into its own in the 
overseas news field and now has an estab- 
lished position which only the confirmed 
pessimists believe will dwindle in the 
post-war years. 

As the radio foreign and war corres- 
pondent took his place beside his col- 
leagues of the press it was only natural 
that the membership of the Overseas 
Press Club began to include a large num- 
ber of radio news men. 



The record now shows that of the club's 
7 (seven) Presidents two have already 
been radio men, Lowell Thomas and my- 
self, and several others have been officers 
or committee chairmen, like H. V. Kalten- 
born, Bill Downs, Larry Leseuer, and 
Morgan Beatty. At present the club's 
membership includes 30 radio reporters. 

When the club was first founded its 
chief purpose was a haven for men and 
women who had served as foreign corres- 
pondents and then returned to the domes- 
tic field. They all had similar interests 
and the club gave them a good meeting 
place for discussion of past experiences. 
Long before the war started, however, 
the scope of the club was changing. Al- 
ready the field of foreign correspondence 
was expanding and the ex-correspondents 
were soon out-numbered by men and wo- 
ment who were virtually commuting be- 
tween America and innumerable points 
East and West. During the war the chief 



difficulty has been to select officers who 
with some degree of certainty would re- 
main in the country long enough to do 
their club chores. I, for instance, was in- 
formed of my election as President when 
I was covering the German surrender at 
Gen. Eisenhower's headquarters in 
France. 

• 

Right now our members are covering 
the war criminal trials at Neurnberg, the 
UNO meeting in London, the develop- 
ments in Japan, and in a dozen capitals 
throughout the world. Among those are 
a goodly percentage of radio men. 

The Overseas Press Club is not a club 
in the same sense as the National Press 
Club in Washington, with restaurants 
and lounges and bar. Our only space is 
a one-room office in the Lotos Club build- 
ing at 110 West 57th Street, though there 
is hope of larger quarters as soon as 
there is any easing of the hotel situation. 

Requirements for active membership 
are at least one continuous year of for- 
eign news work or two years total made 
up of shorter assignments. Associate 
members are eligible with six months 
foreign service. 

• 

End of the war has brought a rapid 
growth in the Overseas Press Club, as 
was inevitable because of the large num- 
ber of reporters who became eligible 
through service as press and radio war 
correspondents in every theater. During 
the club year now drawing to a close the 
organization has welcomed 54 new mem- 
bers, all of them men and women who 
covered the war in some foreign field. 

• 

It is expected that the membership will 
continue to increase rapidly as eligibility 
has been extended to foreign correspond- 
ents who were attached to service 
organizations, like Yank and the seven 
Stars and Stripes, and to combat correc- 
pondents who were actually members of 
the armed services. 

One important feature of the Overseas 
Press Club is its Correspondents' Fund, 
founded by H. V. Kaltenborn. 



83 




TOM BRENEMAN'S Hollywood Restaurant 

Home Base of the radio program 

"BREAKFAST IN HOLLYWOOD" 

****** 

SOON TO BE RELEASED THROUGH UNITED ARTISTS— the movie, 

"BREAKFAST IN HOLLYWOOD" 



84 



Main Street- 1 945 
Radio Reflections 

By SID WEISS, Staff Writer, RADIO DAILY 

• • • Any annual record of the activity of an industry usually offers as its pet theme: 
"Our Industry— Whither Is It Heading?" 

We have no quarrel with economic specialists who anticipate trends via intricate charts — but, 
somehow, in the entertainment business, there is seldom so violent a change that it can be noted 
in advance. 

Unless we're very much mistaken, a situation by no means new, radio 1946 will be the same 
as radio 1945 . . . and '44. Quiz shows, which insiders freely predicted were doomed to an early 
demise, will continue to have their listeners and their points. The latter applies to their ratings. 
In back of their success are many reasons — not the least of which is the fact that something is 
given away for free. In short, give 'em and you'll get 'em. 

There will continue to be "good music" programs and sponsors who are satisfied with a minor 
rating anda high cultural rep. Mystery shows will continue in favor, flavor and sameness. Only 
in comedy is there a move afoot for reformation. 

The trend in comedy is toward "story" ideas. Variety shows will continue to be popular, but 
the musical comedy formula, with slight story line, situation jokes and music by the people in the 
cast seems to constitute the over-all for the comedy shows now being readied. 

It's a pretty smooth step in what might very easily be the right direction, for the straight variety 
musicals have seen their best days and their best jokes. 

ft ft ft 

• • • Time Capsule, 1946: We have selected the following as worthy of inclusion in 
our Time Capsule of 1946. Come 2046, if a gent is digging in the ruins of today's civilization, 
we want him to know the radioddities and kilocycle trivia of the Atomic Age. 

First, we'd include that character without any — Sen. Claghorn, Fred Allen's Allen's Ally. 
The good Sen. is today's version of Will Rogers, spoofing the greats and reducing the 
inflated egos of the lawmakers to kin's size. 

For good-natured joshing, we'd include reference to the "I Can't Stand Jack Benny" 
contest, a new and much needed departure in radio sell-ebrating. 

Singing commercials would get a place — but we still think they've got more c-rime than 
reason. ^ 

Bob Hope's one-man war effort gets a 21-gun salute. Robert kept his nose to the 
grindstone and as Bing has said, it sure looks it. 

The theme song of half a dozen sponsors, Kraft included, was "It Might As Well Be 
Bing." ~\ 

The high I.Q. of radio's "Information, Please" — intelligentertainment. 

Wooden-headed Charlie McCarthy, who proved that a member of the male sex can get 
someplace by sitting on the boss' lap, too. 

Walter Winchell, one of radio's best excuses for being, who tells off the nuts who are 
off theirs. 

ft ft ft 

• • • The oddity that is Fiorello (the Little Flower who became a clinging vine to radio). 
Mayor of a town, he read the comics on the air to get himself a spot in the pages of history. 

Eddie Cantor, the pop-eyedol of the airwaves, who's entertained more generations than he has 
daughters. 

And we'd include the fact that DeMille, earning millions via the mike, left the air and gave a 
radio career the air because of a one-dollar dispute . . . And a nod to the first brain that ever 
invented quizzes, paving the way for a million Phil Bakeractors who discovered that success was 
theirs for the "asking" . . . We'd fill some space with the Uncle Don's — the men with a million 
nephews and nieces — and that much in the bank from their various sponsors . . . And the 'Truth 
or Consequences" incident wherein one prize-winner, guessing the name of an identified Mr. Hush, 
went home with $3,500 in prizes. . . . 

Nickle, Nickle, Nickle, There's Good News Tonite — this then was radio back in 1945-6 and the 
American public got it all for nothing. And, verily, that's what much of it was worth. 

85 



Cjinsuf Si+n+wl 





THE GINNY SIMMS SHOW 



(CBS) 



NIGHT AND DAY' 

(Warner Bros.) 



A R A RECORDS 



Music In Radio — 
A Powerful Factor 

By HERMAN PINCUS, Staff Writer, RADIO DAILY 



FVER since the "crystal set days" of 
radio when the earphones dimly re- 
produced sound, much of that sound was 
music. One of the pioneers in the trans- 
mission of radio programs was a singer, 
Vaughn de Leath, heard on station 
KDKA, Pittsburgh's great gift to radio. 
In the time elapsed, radio has grown to 
maturity, bringing into the home the 
story of the earth's events as they hap- 
pen and often at the points of origination. 
In like manner music has kept pace, its 
expansion and increased importance in 
radio, a substantiation of the theory 
that "music is the international lan- 
guage." It's a far cry from the tinny, 
scratchy and static-filled reception of the 
songs of the "early twenties" to the cur- 
rently beamed programs of today; the 
superb concerts broadcast by the sym- 
phony orchestras of America; the match- 
less programs of the world's most fa- 
mous operas and operettas direct from 
the stage of the famed Metropolitan 
Opera House in New York. Nevertheless 
the transition was effected and the music 
and affiliated industries are to be con- 
gratulated for their invaluable efforts 
which played so prominent a role in the 
advancement of radio. 
• 

Transcending by far its achievements 
for world art, was the successful com- 
pletion of the great task which con- 
fronted America on that fateful day 
Dec. 7, 1941. The task of transforming 
a nation at peace into an aroused nation 
at war. It was "later than most people 
thought" and any delay in the instantane- 
ous accomplishment of this transforma- 
tion might have been catastrophic. The 
situation called for speed and action. 

Radio cleared the desks for action, 
assuming the role of "sounding the 
alarm" for the Government. The music 
industry likewise shouldered its great 
responsibility. Within twenty-four hours 
music publishers and songwriters de- 
livered to radio stations throughout the 
country thousands of martial airs and 
patriotic songs. Orchestra leaders and 
singers hopped aboard the bandwagon 
and programmed stirring music. A sol- 



emn people, stunned by the infamous 
sneak attack at Pearl Harbor, found in 
their saddened hearts, responsive chords 
to the "American Marseillaise" — com- 
prised of scores of inspired songs. For- 
gotten for the moment were the songs 
of "home," "mother," "baby," "love." 
Instead, composers both professional and 
amateur poured out WAR songs, fervent 
appeals designed to quicken the beating 
of men's hearts to synchronize with the 
staccato-like cadence of marching feet — 
Soldiers', Sailors', Marines' feet. 
• 

A centuries-old Chinese proverb has 
it that "one picture is worth 10,000 
words." So with one stirring song. Ra- 
dios, theaters, dance-halls, restaurants 
and public squares resounded the "call 
to arms" utilizing songs like "Praise the 
Lord and Pass the Ammunition" (Fa- 
mous Music), "Comin' in on a Wing and 
a Pray'r" (Robbins), "The Caissons Go 
Rolling Along," "Anchors Aweigh" (Rob- 
bins), "Halls of Montezuma" (E. B. 
Marks), "Army Air Corps Song" (Carl 
Fischer), George M. Cohan's immortal 
"Over There" and hundreds of official 
and semi-official songs dedicated to the 
various branches of service. Irving Ber- 
lin's "This Is the Army" and Moss Hart's 
"Winged Victory," not only entertained 
servicemen on the far-flung fronts but 
also raised millions of dollars for ser- 
vicemen's relief societies. Music organiza- 
tions, Aseap, BMI, SESAC, Associated 
Music Publishers, Songwriters' Protec- 
tive Association and other groups, co- 
operated with the Music Division of the 
War Activities Committee (headed by 
Oscar Hammerstein 2nd) in collecting 
and forwarding songs, playets, skits and 
other entertainment designed to bolster 
and maintain the morale, military and 
civilian. • 

The American people, of all walks of 
life, of every denomination, representing 
the laborer, the farmer, the businessman 
and the banker, united as the "Scrubs" 
to back up the Varsity Team (Fighting 
Men). That team won victory. The mu- 
sic industry proved itself a powerful 
faction among its fellow-scrubs. 



87 



CARLTON E. MORSE PRODUCTIONS 

"ONE MAN'S FAMILY" 

VOTED THE NATION'S FAVORITE DRAMATIC SERIAL 

1942 
19 4 3 

19 4 4 
19 4 5 

/Vote tvatch: . • • 

"HIS HONOR THE BARBER" 

Starring 

BARRY FITZGERALD 



I LOVE A MYSTERY' 



THE BENNETTS 1946 ! 



* "ADVENTURES BY MORSE" 

. . . AND MORE TO COME 

1500 VINE ST. HOLLYWOOD 28, CALIF. 

"TRANSCRIBED . . . WRITE OR WIRE FOR INFORMATION 



88 



— Program — 
Directors Guide 

— f or production — special events 
^ -=-1946-=- 



JANUARY 

1: New Year's Day (In all States, Territories, 
District of Columbia and Possessions). 
Paul Revere B rn (1735). 
Proclamation of Emancipation (1863). 
2: Georgia Admitted (1788). 
4: Utah Admitted (1896). 
6: New Mexico Admitted (1912). 
7: Millard Fillmore, 13th President Born (1800). 
8: Anniversary of the Battle of New Orleans 

(Louisiana). 
9: Connecticut Admitted (1788). 
11: Alexander Hamilton Born (1757). 
14: First Written Constitution Ad pted at Hart- 
ford, Conn. (1639). 
17: Benjamin Franklin Born (1706). 

Feast of St. Anthony. 
18: Daniel WebsJer Born (1782). 
19: Robert E. Lee's Birthday (Alabama, Arkansas, 
Florida, Georgia, Kentucky, Mississippi, North 
Carolina, South Carolina, Tennessee, Vir- 
ginia). 

Edgar Allen Poe B:rn (1809). 
20: Inauguration Day. Begun in 1937. To be ob- 
served every fourth year from that date by 
the 20th Amendment to the Constitution. 
21: Foundation Day. In the Canal Zone. 
25: Scotch Poet Robert Burns Born (1759). 
26: Michigan Admitted (1837). 

General D uglas MacArthur Born (1880). 
First A.E.F. landed in Ireland (1942). 
29: William McKinley Born (1843). 

Kansas Admitted (1861). 
30: Franklin D. Roosevelt Born (1882). 
31: Franz Schubert Born (1797). 



FEBRUARY 



1: Victor Herbert Born 
2: Ground Hog Day. 
Candlemas. 



(1859! 



3: Horace Greeley Born (1811). 

4: Arbor Day. In Arizona (all counties except 

Apache, Coconin?, Mohave, Navajo and 

Yavapai). 

6: Massachusetts Admitted (1788). 
Aaron Burr Born (1756). 
American Forces Recapture Manila from Japs. 

7: Charles Dickens Born (1812). 

8: Boy Scout Day. 

9: William Henry Harrison 9th President Born 
(1773). 
Nebraska Admitted (1867). 

10: Peace Treaty Signed With Spain Ending 
Spanish-American War (1899). 

11: Thomas A. Edison Born (1847). 
Daniel Boone Born (1734). 

12: Lincoln's Birthday (Abska, California, Con- 
necticut, Delaware, Illinois, Indiana, Iowa, 
Kansas, Kentucky, Michigan, Minnesota, Mis- 
souri, Montana, Nevada, New Jersey, New 
York, North D'kofa, Ohio, Oregon, Pennsyl- 
vania, Sruth Dakota, Tennessee, Utah, Vir- 
gin Islands, Washington, West Virginia, 
Wyoming). 
Georgia Day. 

14: Valentine's Day. 

Arizona Admitted (1912). 
Oregon Admitted (1859). 

15: Destruction of the Maine (1898). 
Constitution Day. In the Canal Zone. 
Susan B. Anthony Day. Observed in honor 
of the birthday of the pi neer crusader for 
equal rights for women. Govern rs of 33 
States and 3 Territories have honored the 
day by special proclamations. 

18: Inauguration of Jefferson Davis as President 
of the Pr visional Government of the Con- 
federacy (1861). 

19: Ohio Admitted (1803). 

Shrove Tuesday (1947). Tuesday preceding 
Ash Wednesday. Observed as Mardi Gras 
in Florida (in cities and towns where carni- 
val is celebrated), Louisiana (Parishes of 
Jefferson, Orleans, St. Bernard, St. Charles, 



89 




SIX YEARS FOR THE SAME SPONSOR 

MILES LABORATORIES 

makers of 

Alka-Seltzer and One-A-Day Brand Vitamins 

through 

Wade Advertising Agency 



ABC Network 

Sunday Nights 

7:30 P.M. (E.S.T.) 




Exclusive Radio Representative Created and Produced By 

JAMES PARKS LOUIS G. COWAN, INC. 

330 North Michigan 250 W. 57th St., New York, N. Y. 
Chicago, III. 8 So. Michigan, Chicago, III. 



90 



PROGRAM DIRECTORS GUIDE 



St. John the Baptist, East Baton Rouge), 
Canal Zone. 

22: Washington's Birthday (All the States, Ter- 
ritories, District of Columbia and C Ionia! 
Possessions). 
James Russell Lowell Born (1819). 

26: William F. Cody (Buffalo Bill) Born (1846). 

27: Hanry Wjdsworth Longfellow Born (1820). 



II 

MARCH 

Nebraska Admitted (1867). 
Texas Independence Day. 



5: 
6: 
7: 
9: 
12: 
15: 

16: 

17: 

18: 

19: 
21: 
22: 

25: 
29: 
30: 

31: 



Florida Admitted (1845). 

First Postage Stamp used in U. S. (1847). 

Alexander Graham Bell Bern (1842). 

Pennsylvania Day. 
Vermont Admitted. 

Boston Massacre (1770). 

Fall of the Alamo (1836). 

Luther Burbank Born (1849). 

Edwin Forrest Born (1806). 

Girl Scout Day. 

Maine Admitted (1820). 
Andrew Jackson Born (1767). 

James Madison Born (1751). 

U. S. Military Academy at West Point, N. Y., 

founded (1802). 

Evacuation Day. In Boston, Chelsea, Revere, 
Wnthrop and Suffolk County. 

Fast of Esther. 

Grover Cleveland Born (1837). 

William Jennings Bryan Born (1860). 
First Day of Spring. 
Emancipation Day (Puerto Rico). 
Maryland Day. 
John Tyler Born (1790). 
Seward Day. Alaska (Not observed by Fed- 
eral Employees). 
Transfer Day. In the Virgin Islands. 



m 

APRIL 

1 : All Fools' Day. 

3: Washington Irving Born (1783). 
4: Adoption of the present American Flag's 
design (1818). 



9: 
10: 

11: 
12: 

13: 
14: 
15: 
17: 

18: 
19: 
21: 

22: 

23: 

24: 

25: 
26: 



27: 
28: 

30: 



Elihu Yale Born (1648). 

Army Day. Observed in New York and some 

other States by a display of flags and military 

parades. 

Easter Sunday (1947). 

Peary Discovered North Pole (1909). 
Metrop:litan Opera House Opened in New 
York (1830). 
Louisiana Admitted (1812). 

Surrender of General Lee (1865). 

Salavation Army Founder's Day. 
William Booth Born (1829). 

Charles Evans Hughes Born (1862). 

Franklin Delano Roosevelt Died (1945). 

Halifax Independence Resolution (North 

Carclina). 

Thomas Jefferson Born (1743). 

Pan American Day. 

Abraham Lincoln Assassinated (1865). 

Charter granted American Academy of Arts 

and Letters (1916). 

San Francisco Fire (1906). 

Patriots' Day. (Maine, Massachusetts). 

Easter Sunday (1946). 

Anniversary of Battle of San Jacinto (Texas). 

Arbor Day (Nebraska). 

William Shakespeare Born (1564). 

James Buchanan Born (1791). 

St. George Day (English). 

First Newspaper Issued in America (1704). 

U. S.-Mexican War (1846). 

Arbor and Bird Day (Massachusetts). 

War Declared with Spain (1898). 

St. Mark's Day. 

Confederate Memorial Day (Florida, Georgia, 

Mississippi). 

Slavery Abolished in U. S. (1865). 

First Shot of War with Germany (1917). 

John James Audubon Born (1785). 

General U. S. Grant Born (1822). 

James Monroe Born (1758). 

Maryland Admitted (1788). 

Louisiana Purchased (1803). 

Washington Became First President (1789). 

Rhode Island Settled (1636). 

Benito Mussolini Executed (1945). 



H 



MAY 

1: May Day. 

Child Health Day. 

Labcr Day (Canal Zone). 

Dewey's Victory in Manila (1898), 



91 



Vox Pop 

Parks Johnson and Warren Hull 
(SINCE 32) 



CBS Network Mondays for 

BROMO SELTZER 



Address: 8-3 Tuscan Court, Great Neck, N. Y. 



92 



PROGRAM DIRECTORS GUIDE 



2: Stonewall Jackson Fatally Wounded (1863). 

National Music Week. 
3: Shenandoah Valley Apple Blossom Festival. 
4: Rhode Island Independence Day. 
5: Napoleon's Death (1821). 

Cinco de Mayo Celebrations (Mexico). 
6: Corregid~r Surrender (1942). 

Admiral Robert E. Peary Born (1856). 
7: Germany Surrendered to linked States, 
England and Russia (1945). 
Lusitania Torpedoed (1915). 
Johannes Brahms Born (1833). 
8: V.E. Day (1945). 
9: John Brown Born (1833). 
10: Confederate Memorial Day (Kentucky, North 
Carolina, South Car lina). 
Completion of First Transcontinental Rail- 
road (1869). 
11: Minnesota Admitted (1858). 
12: Florence Nightingale Bsrn (1820). 
13: Mother's Day. 
14: Rockefeller Foundation Granted Charter 

(1913). 
17: Norwegian Independence Day (1814). 
19: First American Confederation of Uni:ed 

Colonies of New England (1613). 
20: Anniversary of the Signing of the Mecklen- 
burg Declaration of InJepenc'ence (North 
Carolina). 
21: Lindbergh's Flight to Paris (1927). 
22: National Maritime Day. 
23: South Carolina Admitted (1788). 
24: First Telegraph Message Sent (1844). 
25: Ralph Waldo Emerson B rn (1803). 

29: Wisconsin Admitted (1848). 
Rhode Island Admitted (1790). 
Patrick Henry Born (1736). 

30: Memorial Day (In all the States, Territories, 
District of Columbia and Colonial Possessions, 
except Alabama, Arkansas, Florida, Georgia, 
Louisiana, Mississippi, New Mexico, North 
Carolina, South Carolina, Virginia and Ten- 
nessee). 



m 



JUNE 

1: Kentucky Admitted (1792). 
Tennessee Admitted (1796). 

3: Confederate Memorial Day (Louisiana, Ten- 
nessee). 

King's Birthday (Canada). 
Birthday of Jefferson Davis (1808) (Florida, 
Mississippi, South Carolina, Texas, Virginia). 



6: Nathan Hale Born (1756). 
D-Day (1944). 

7: Daniel Boone Day (Kentucky). 

8: Battle cf New Orleans (1815). 

9: Feast of St. Columbia. 

Confederate Memorial Day (Petersburg, Vir- 
ginia). 
10: Franklin Drew Lightning from Sky (1752). 

Henry M. Stanley Born (1841). 
11: Feast of St. Barnabas. 
14: Harriet Beecher Stowe Born (1811). 

flag Day. 
15: Pioneer Day (Idaho). 
17: Bunker Hill Day. (In Massachusetts, Suffolk 

County). 
18: Battle of Waterloo (1815). 
19: Beginning of War of 1812. 

King John of England signed Magna Carta 

(1215). 
20: West Virginia Day. 
21: Longest Day in Year. 

New Hampshire Joined the Union (1788). 

Constitution Ratified (1788). 
22: Bolivarian Day (Canal Zone). 
23: Penn Signs Peace Treaty With Indians. 
24: San Juan Day (Puerto Rico). 
25: Virginia Admitted (1788). 
26: First American Tr ops Land in France (1917). 
27: Hellen Keller Born (1880). 
28: Archduke Franz Ferdinand Assassinated in 
. Sarajevo (1914). 
29: St. Peter's Day. 
30: St. Paul's Day. 



JULY 

1: Battle of San Juan Hill. 
Dominion Day (Canada). 
Battle of Gettysburg (1863). 

2: Garfield Assassinated (1881). 

3: Idaho Admitted (1890). 

John Singleton Copley Born (1737). 
4: Independence Day. 

U. S. Military Academy at West Point 

Opened (1802). 

Calvin Corlidge Born (1872). 

Slavery Abolished in New York (1825). 
5: Admiral David G. Farragut Born (1801). 
6: John Paul Jones, Founder of U. S. Navy, 

Born (1802). 

Republican Party Founded (1854). 
7: Columbia University Opened (1754). 



93 




JUDY CANOVA 

THE J B U r DY c CAN ? VA SH0W " Third Season for 

NBC— Every Saturday COLGATE - PALMOLIVE - PEET 

Management: 
A. & S. LYONS, Inc. 



94 



PROGRAM DIRECTORS GUIDE 



15: 
16: 
17: 
19: 
21: 

24: 

25: 
27: 

28: 
30: 
31: 



John D. Rockefeller Born (1839). 

Liberty Bell Cracked Tolling Death of Jchn 

Marshall (1835). 

Wyoming Admitted (1890). 

James McNeill Whistler Born (1834). 

John Quincy Adams Born (1767). 

Forrest's Day (Tennessee). 

Stars and Stripes Adopted (1777). 

Bastille Day — First Celebrated in U. S. 

(1914). 

Admiral Perry Opened First Negotiations for 

Trade With Japan (1853). 

St. Swithin's Day. 

Mary Baker Eddy Born (1881). 

Munoz Rivera's Birthday (Puerto Rico). 

Franco-Prussian War Began (1870). 

Spanish Armada Defeated by England (1588). 

Society of Jesuits Abolished by Pope Clement 

XIV (1773). 

Pioneer Day (Utah). 

Mormon Pioneer Day (Idaho). 

Occupation Day (Puerto Rico). 

First Successful Atlantic Cable (1866). 

Barbosa's Birthday, in the Canal Zone. 

Austria Declared War on Serbia (1914). 

Volunteers of America Founder's Day. 

First Representative Assembly in America 

Convened (1607). 

Feast cf St. Ignatius De Loyola. 



m 



AUGUST 

Colorado Day. 

Beginning of World War I (1914). 
Government of India Transferred to British 
Crown (1858). 
Civic Holiday (Canada). 
Germany Declared War on England 
France (1914). 

Columbus Sailed From Spain (1492). 
Feast of St. Dominic. 
First Atomic Bcmbings (1945). 
Creation of War Department (1789). 
Society of Jesuits Restored by Pope 
VII (1814). 

Charles A. Dana Born (1819). 
First Train Drawn in U. S. by Steam Loco- 
motive (1831). 
Izaak Walton Born (1593). 
Herbert Clark Hoover Born (1874). 
Russia Declared War Against Japan (1945). 
V-J Day. 

Atlantic Charter Agreement Between 
President F. D. Roosevelt and Prime Minister 
Winston Churchill. 



and 



Pius 



15: Panama Canal Opened (1914). 

16: Bennington Battle Day (Vermont). 

17: Fulton's First Steamboat (Claremont) Maiden 

Voyage. 
18: Virginia Dare Born (1587). 
19: National Aviation Day. 
20: Benjamin Harrison Born (1833). 
23: Oliver Hazard Perry Born (1785). 

24: British Burn White House (1814). 

St. Bartholomew's Day Massacres, France 

(1572). 

Festival of St. Bartholomew. 
26: Suffrage for Women — 19th Amendment 

(1920). 

29: Oliver Wendell Holmes Born (1809). 

30: Germany Declared War on Poland (1939). 
Beginning of World War II. 



SEPTEMBER 

1: Germany Invaded Poland (1939). 

2: Official V-J Day (1945). (Surrender Terms 
Signed Aboard U.S.S. Missouri.) 

2: Labor Day. 

Eugene Field Born (1850). 

3: First American Peace Treaty With England 
(1783). 
Allies Invaded Italy (1943). 

4: Henry Hudson Discovered Manhattan Island 
(1609). 

First Electric Power Station in World in 
New York (1882). 

5: First Continental Congress (1774). 

6: Lafayette Day. 

First Battle of the Marne (1914). 

7: James Fenimore Cooper Born (1789). 

8: Dutch Surrendered New Amsterdam (New 
York) to British (1664). 
Italy Surrendered (1943). 
Crimean War Ended (1855). 

9: Admission Day (California— 1850). 

12: Defender's Day (Maryland). 

15: William Howard Taft Born (1857). 

16: Russians Burned Moscow (1812). 

17: Constitution Day. 

18: Cornerstone of U. S. Capital Laid in Wash- 
ington, D. C. (1793). 

22: Nathan Hale Executed (1776). 
First Day of Autumn. 

25: Bill of Rights (1789). 



95 



PROGRAM DIRECTORS GUIDE 



26: Rosh Hashonah. 

27: American Indian Day (4th Friday). 

29: Michaelmas Day. 



OCTOBER 

1: Francisco Franco Proclaimed Head of Spanish 
Nationalist Government (1935). 
Germany Crossed Border Into Czechoslo- 
vakia (1938). 
4: Rutherford B. Hayes Born (1822). 
5: Yom Kippur. 

Wright Brothers Took First Long Distance 
Flight in an Airplane (1905). 
Chester A. Arthur Born (1830). 
6: Missouri Day. 

7: Stamp Act Congress Held and Declaration 
of Rights Issued by Colonies (1765). 
James Whitcomb Riley Born (1853). 
8: Chicago Fire (1871). 
9: Fraternal Day (Alabama). 
11: Farmers' Day (2nd Friday) (Florida). 

YMCA Founder's Day — Sir George Williams 
Born (1821). 
12: Columbus Day. 

18: General Toio Appointed Premier of Japan 
(1941). 
Alaska Day. 
19: Surrender of Cornwallis (1781). 

Volstead Act (Prohibition) Passed (1919). 
John Adams Born (1735). 
24: Pennsylvania Day. 

William Penn Born (1644). 
27: Navy Day. 

Theodore Roosevelt Born (1858). 
28: Dedication of Statue of Liberty (1866). 
31: Hallowe'en. 

Admission Day, Nevada (1864). 



NOVEMBER 

1: All Saints' Day (Louisiana). 

Liberty Day (St. Croix, Virgin Islands 

Only). 
2: General Election Day. 

North Dakota Admitted (1889). 

South Dakota Admitted (1889). 

James K. Polk Born (1795). 

Warren G. Harding Born (1865). 
4: John Philip Sousa Born (1854). 
5: Guy Fawkes Day (English). 
8: Montana Admitted (1889). 
9: Great Fire in Boston (1872). 
10: Martin Luther Born (1483). 
11: Armistice Day, World War I. 

Washington Admitted (1889). 



13. Edwin Booth Born (1833). 

16: Oklahoma Admitted (1907). 

17: Sixth Congress Met for First Time in Wash- 
ington (1801). 
Suez Canal Opened (1869). 

19: James A. Garfield Born (1831). 

21: North Carolina Admitted (1789). 

Edison Announced Invention of Phonograph 
(1877). 

23: Franklin Pierce Born (1804). 

24: Zachary Taylor Born (1784). 

28: Thanksgiving Day (4th Thursday). 

29: Admiral Byrd Discovered South Pole (1929). 

30: Samuel L. Clemens (Mark Twain) Born 
(1835). 
Russia Invaded Finland (1939). 



DECEMBER 

2: Promulgation of the Monroe Doctrine (1823). 
3: Illinois Admitted (1818). 

Gilbert Stuart Born (1755). 
5: Martin Van Buren Born (1782). 
7: Pearl Harbcr Attacked (1941). 

Rorsevelt, Churchill, Stalin Confer at Teheran 

(1943). 

Delaware Day. 
8: Eli Whitney Born (1765). 

U. S. Declared War on Japan (1941). 
9: Germany-Italy Declare War on U. S. (1941). 
10: U. S. Declared War on Germany-Italy (1941). 

Peace Treaty Signed With Spain (1899). 

Mississippi Admitted (1817). 
11: Alfred Nobel Born (1833). 

Indiana Admitted (1816). 
12: First Marconi Wireless Across Atlantic 

(1901). 

Pennsylvania Admitted (1787) 
13: Council of Trent (1545). 
14: Alabama Admitted (1819). 
15: Bill of Rights Day. 
16: Bostcn Tea Party. 
17: John Greenleaf Whittier Born (1807). 

Aviation Day. 

First Mechanical Airplane Flight by Wright 

Brothers (1903). 
18: New Jersey Admitted (1787). 

First Sunday Paper Published (1796). 
20: First Electric Lights on Broadway (1880). 
21: Pilgrims Landed at Plymouth Rock (1620). 
23: George Washington Resigned Army Commis- 
sion (1783). 
25: Christmas Day. 
28: Iowa Admitted (1848). 

Wordrow Wilson Born (1856). 

Irish Free State Became State of Eire (Ire- 
land). 
29: Texas Admitted (1845). 

Andrew Johnson Born (1808). 
31: New Year's Eve. 



96 



The National Broadcasting Company 

respectfully directs 
your attention to 

ORANGE COUNTY, FLORIDA 



\ 
\ 

\ 

\ 
\ 
\ 



v the most unusual county 

\ 

\ in the United States 

\ 
\ 
\ 
\ 
\ 
\ 
\ 
\ 
\ 
\ 
\ 
\ 
\ 
\ 
\ 
\ 
\ 
\ 
v 
\ 
\ 
\ 
\ 
\ 



te> 




ii PRIMARY Cewtm, 50 - w am if U 1 

1 28,353,293 


87 


24,540,204 


tl SEWWARY CoDutii j, 25% to 5J* (f Ml 

Radio Faaitiis Listen Rifiladj ti tat Network. 


410,976 


40 


165,926 










Ii TERTIARY Counties. 10% to 25% ll All 

Ridio Fanrlies Listen Regularly to til Network. 


58,533 


18 


10,244 


NOT CLAIMED 


15,401 


- 


- 




TOTAl (1940 U.S. CENSUS) 28,838,203, 
TOTAl (1945 ESTIMATE) 33,100,000 



u 



24,716,374 
28,400,000 



.ISTENING"TAREAS 

i 
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ffie only county in 
J the United States 
I which the NBC 

Network can't claim 



COPYRIGHT 1945, NATIONAL BROADCASTING COMPANY INC. 




i <>«o us. cmud 28,838,203 ) 86 
" ll " UB, *"° 33,100,000 X 



'01*1 (IMS BTIMATi) 



24,716,374 
28,400,000 



MOADCASIINO COMFANY 




A Service ol Radio 
Corporation Of America 



the National Broadcasting Company 



AMERICA'S NO. 1 NETWORK 



KANS. 

KARK. 

KCRA. 

KDKA. 

KDYL.. 

KELO.. 

KFAM. 

KFI.... 

KFSD.. 

KFYR.. 

KGBX. 

KGHL. 

KGIR.. 

KGLU. 

KGNC. 

KGU.. 

KGW.. 

KHQ.. 

KIDO.. 

KMEO. 

KMJ... 

KNOE. 

KOA.. 

KOAM 

KOB.. 

KODY. 

KOH.. 

KOMO 

KPFA.. 

KPLC. 

KPO.. 

KPRC. 

KRBM. 

KRGV. 

KRIS . . 

KROC. 

KSD... 

KSEI . . 

KSOO. 



.Wichita, Kan. 
.Little Rock, Ark. 
. Sacramento, Cal. 
.Pittsburgh, Pa. 
.Salt Lake City, Ut. 
.Sioux Falls, S. D. 
.St. Cloud, Minn. 
.Los Angeles, Cal. 
.San Diego, Cal. 
.Bismarck, N. D. 
.Springfield, Mo. 
.Billings, Mont. 

• Butte, Mont. 
. Safford, Ariz. 
.Amarillo, Tex. 

• Honolulu, T. H. 
.Portland, Ore. 
.Spokane, Wash. 
.Boise, Ida. 
.Medford, Ore. 

• Fresno, Cal. 
.Monroe, La. 

• Denver, Colo. 
. Pittsburg, Kan. 
.Albuquerque, N. M. 
. North Platte, Neb. 

• Reno, Nev. 
. Seattle, Wash. 

• Helena, Mont. 
.Lake Charles, La. 
San Francisco, Cal. 
.Houston, Tex. 
.Bozeman, Mont. 

• Weslaco, Tex. 
. Corpus Christi, Tex. 
.Rochester, Minn. 

• St. Louis, Mo. 
. Pocatello, Ida. 
.Sioux Falls, S. D. 



KSTP.. 

KTAR.. 

KTBS.. 

KTFI... 

KTSM. 

KVOA. 

KVOL. 

KVOO. 

KWBW 

KWJB. 

KYCA. 

KYSM. 

KYUM. 

KYW.. 

KZRC. 

KZRH. 

WALA. 

WAML. 

WAPO . 

WAVE.. 

WAZL.. 

WBAL.. 

WBAP.. 

WBEN.. 

WBLK.. 

WBOW. 

WBRC. 

WBRE.. 

WBZ... 

WBZA. 

WCOA. 

WCRS.. 

WCSH.. 

WDAF.. 

WDAY. 

WDEL . . 

WEAF.. 

WEAU.. 

WEBC . . 



. Minn.-St. Paul,Minn. 
.Phoenix, Ariz. 
.Shreveport, La. 
.Twin Falls, Ida. 
, El Paso, Tex. 
.Tucson, Ariz. 
.Lafayette, La. 

• Tulsa, Okla. 
.Hutchinson, Kan. 
.Globe, Ariz. 
. Prescott, Ariz. 
.Mankato, Minn. 
.Yuma, Ariz. 
.Philadelphia, Pa. 

• Cebu, P. I. 
.Manila, P. I. 
.Mobile, Ala. 
. Laurel, Miss. 
, Chattanooga,Tenn. 
.Louisville, Ky. 
.Hazelton, Pa. 
.Baltimore, Md. 
.Ft. Worth. Tex. 
.Buffalo, N. Y. 
.Clarksburg, W.Va. 
.Terre Haute, Ind. 
.Birmingham, Ala. 

• Wilkes Barre, Pa. 
Boston, Mass. 
Springfield, Mass. 
Pensacola, Fla. 
Greenwood, S. C. 
Portland, Me. 
Kansas City, Mo. 
Fargo, N. D. 
Wilmington, Del. 
New York, N. Y. 
Eau Claire, Wis. 
Duluth-Superior, Wis. 



WENY. 
WERC. 
WEST. 
WFAA. 
WFBC. 
WFBG. 
WFLA. 
WFOR. 
WGAL 
WGBF. 
WGKV 
WGL.. 
WGRM 
WGY.. 
WHAM 
WHIS. 
WHIZ. 
WHLB. 
WHO. 
WIBA. 
WIOD. 
WIRE.. 
WIS... 
WISE.. 
WJAC. 
WJAR. 
WJAX. 
WJDX. 
WKBH. 
WKBO. 
WKPT.. 
WKY.. 
WLAK. 
WLBZ. 
WLOK . 
WLW... 
WMAM 

WMAQ 



.Elmira, N. Y. 
.Erie, Pa. 
.Easton, Pa. 

• Dallas, Tex. 

• Greenville, S. C. 
.Altoona, Pa. 
.Tampa, Fla. 
.Hattiesburg, Miss. 
.Lancaster, Pa. 
.Evansville, Ind. 
.Charleston, W.Va. 
.Fort Wayne, Ind. 

. Greenwood, Miss. 

• Schenectady, N.Y. 

• Rochester, N. Y. 

. Bluefield, W. Va. 
.Zanesville, O. 

• Virginia, Minn. 

. Des Moines, la. 
.Madison, Wis. 
.Miami, Fla. 
.Indianapolis, Ind. 
.Columbia, S. C. 

• Asheville, N. C. 
Johnstown, Pa. 

• Providence, R. I. 
Jacksonville, Fla. 
Jackson, Miss. 

La Crosse, Wis. 
Harrisburg, Pa. 
. Kingsport, Tenn. 

• Oklahoma City, Ok. 
.Lakeland, Fla. 

• Bangor, Me. 
Lima, O. 

.Cincinnati, O. 
.Marinette, Wis., 
Menominee, Mich. 
.Chicago, III. 



WMBG 
WMC. 
WMFG 
WMIS. 
WMRF. 
WMVA 
WOAI. 
WOOD 
WOPI. 
WORK 
WOW. 



WRAK. 
WRAW 
WRC. 
WROO 
WROL. 
WSAM 

WSAN 
WSAV 
WSB.. 
WSFA. 
WSJS. 
WSM.. 
WSMB. 

wsoc. 

WSPB.. 
WSVA. 
WSYR.. 
WTAM. 
WTAR . . 
WTBO.. 
WTIC... 
WTMA. 
WTMJ.. 
WTRC. 
WTTM.. 
WWJ... 



.Richmond, Va. 

• Memphis, Tenn. 
.Hibbing, Minn. 
.Natchez, Miss. 
.Lewistown, Pa. 
.Martinsville, Va. 

• San Antonio, Tex. 
. Grand Rapids,Mich. 
. Bristol, Tenn.-Va. 
.York, Pa. 

• Omaha, Neb. 
.Raleigh, N. C. 
. Williamsport, Pa. 
.Reading, Pa. 
. Washington, D. C. 
.Augusta, Me. 
.Knoxville, Tenn. 

• Saginaw- 
Bay City, Mich, 

. Allentown, Pa. 
, Savannah, Ga. 
.Atlanta, Ga. 

• Montgomery, Ala. 
Winston-Salem, N. C. 

.Nashville, Tenn. 

New Orleans, La. 

Charlotte, N. C. 
.Toledo, O. 

Harrisonburg, Va. 

Syracuse, N. Y. 

Cleveland, O. 

Norfolk, Va. 

Cumberland, Md. 

Hartford, Conn. 

Charleston, S. C. 

Milwaukee, Wis. 

Elkhart, Ind. 

Trenton, N. J. 

Detroit, Mich. 



News-By-Radio 
Grows Day-By-Day 

By OLIVER GRAMLING, Assistant General Manager, AP Radio 



fTlHE year of 1946 finds news-by-radio in 
Jl a strong position, but obviously a new 
orientation is in the making. 

In spite of the run-for-cover boys who 
bemoaned the quick demise of radio news 
interest during the late summer of 1945, 
surveys show that popularity is undimin- 
ished from the war-needled news of the 
past several years. As a matter of fact, 
the popularity of news-by-radio not only 
has been sustained, but has increased. 

During the war, news was fabulous and 
fantastic. The slightest or least report 
from any battle area was exciting drama, 
though tragedy was the overtone. For 
the most part, news today does not have 
the adventurous, swashbuckling, heroic 
background of that wartime period. It is 
solid, meaty, thought-provoking. Yet 
happenings that scarcely received men- 
tion during the Blitz, or the Battle of the 
Bulge, or Iwo Jima, are now getting the 
play. 

If news was vital and important dur- 
ing the war, it is doubly so now, and will 
continue to be as the world struggles 
through disillusionment, cynicism, and 
conflict between countries, peoples, 
classes and groups. Mankind emerged 
with obvious shell-shock from the climac- 
tic and terrifying events of six years of 
total war, gripped by new fears in a new 
age — the Atomic Age. In this period of 
readjustment, misunderstandings can 
quickly brew distrust, suspicion and 
hatred. Therein lies a challenge to all of 
us in radio, as far as news is concerned, 
because never before has the world been 
in such desperate need of honest, un- 
biased news as now. 

In order to safeguard this objectivity 
in the news reporting of the future, we 
must re-evaluate news interests all along 
the line. 

In the field of exciting, fast-breaking 
"spot" news, we must make sure that 
harum - scarum, melodramatic, boyish 
competition to be merely "first" does not 
endanger radio's position as a foremost 
medium of dissemination of news. 
• 

In the field of important, significant 
news, we first must realize that this type 



of news, by all odds, is much more im- 
portant and much more significant than 
it ever was. Although much of it may 
lack the drama and excitement of gains 
and losses on the battlefield, it is the 
"meat and potatoes" of the everyday 
existence. This is the news which, more 
than any other, requires supreme crafts- 
manship in presentation. It must be told 
interestingly because it requires such 
presentation to hold listeners. It must be 
told understanding^ because such news 
is too important to be misunderstood. 
What the Ernie Pyles did to personalize 
World War II, we must do in order to 
report effectively this type of news. 

In the field of pure human interest, we 
must not lose any of the color or any 
of the comedy of like in the reporting. 
On the contrary, we should find more 
color and better comedy. But we must 
never be merely interesting at the ex- 
pense of accuracy, honesty or objective- 
ness. 

On top of all this, new fields of in- 
terest are opening. Science is an example. 
Our job is to be constructively progres- 
sive, to lead the way in exploring these 
untapped sources. 



Already radio is showing that it can 
do as good a news job, if not a better one, 
than it did in wartime. But the task for 
the future is infinitely more difficult. 
With the end of war, interest in domestic 
news is revived. But the interest in what 
is happening all over the world is intensi- 
fied. The work of the "leg man" is for- 
eign reporting is ended. Coverage of the 
world becomes a finer art. It requires 
the specialist. 

So, to satisfy a public's broadened news 
interest, radio and the newsgatherer now 
have before them an all-important dual 
responsibility — concentrated coverage of 
both the domestic and world scenes. 
There must be an expert balance between 
vicinage and world news. News must 
satisfy the personal interest of the in- 
dividual and his community. It is an 
interest that is more mature and more 
significant than it was before World 
War II. 



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BROADCAST MUSIC, INC. 

NEW YORK • CHICAGO • HOLLYWOOD 



IMPORTANT RADIO 

Telephone Numbers 

in NEW YORK 



Radio Stations 

WAAT (N Y. Office) REctor 2-5878 

WBAM PEnnsylvania 6-8600 

WABD PLaza 3-9800 

WABF REgent 4-7547 

WABC Wlckersham 2-2000 

WBBR MAin 4-9735 

WBNX MElrose 5-0313 

WBYN TRiangle 5-3300 

WCAU (N. Y. Office) Wlckersham 2-2000 

WCBW MUrray Hill 6-6340 

WFAF Circle 7-8300 

WEVD BRyant 9-2360 

WGN (N. Y. O.'fice) MUrray Hi!l 2-30=53 

WHB VAnderbilt 6-2550 

WHN BRyanf 9-7800 

WHOM PLaza 3-4204 

WIBX (N. Y. Office) REgent 7-1154 

WINS BRyanf 9-6000 

WIP MUrray Hill 3-9447 

WJZ Circle 7-5700 

WLIB BUckminster 7-5900 

WLW Circle 6-1750 

WMCA Circle 6-2200 

WNBF (N. Y. Office) MUrrav HM! 2-5767 

WNBT Circle 7-8300 

WN^W PLaza 3-3300 

WNYC WOrth 2-^00 

WOR PEnnsylvania 6-8600 

WOV Circle 5-7979 

WPAT (N. Y. Office) PEnnsylvania 6-2945 

WOXR Circle 5-5566 

WRUL (N. Y. Office) PLaza 8-1085 

WWRL NEwtown 9-3300 

National Networks 

American Broadcasting Co Circle 7-5700 

Columbia Broadcasting System ... .Wlckersham 2-2000 

Keystone Broadcasting System LOngacre 3-2221 

Mutual Broadcasting System PEnnsylvania 6-9600 

National Broadcasting Co Circle 7-8300 

Station Representatives 

Adam Young, Inc LOngacre 3-1926 

John Blair & Co MUrrav Hill 9-6084 

Blue Network Co Circle 7-5700 

The Branham Co MUrray Hill 6-1860 

British Broadcasting Corp Circle 7-0656 

Burn-Smith Co MUrray Hiil 2-3124 

Capper Publications, Inc MOhawk 4-3280 

Forjoe & Co VAnderbilt 6-5080 

Free & Peters, Inc PLaza 5-4130 

Headley-Reed Co MUrray Hill 3-5469 

George P. Hollingberry Co MUrray Hill 3-9447 

The Katz Agency Wisconsin 7-8620 

Joseph Hershey McCillvra MUrrav Hill 2-8755 

J. P. McKinney Circle 7-1178 

National Broadcasting Co Circle 7-8300 

John H. Perry Associates Murray Hill 4-1647 

Edward Petry & Co MUrray Hill 2-4400 

Pan American Broadcasting Co.... MUrray Hill 2-0810 

lohn E. Pearson _ . PLaza 8-2255 

Juan Piza ELdorado 5-6788 

Radio Advertising Corp MUrray Hill 2-2170 

Rarlio Sales Wlckersham 7.-2000 

William C. Rambeau Co LExIngton 2-1820 

Paul H. Raymer Co MUrray Hill 2-8689 

R H C Cadena Azul Wisconsin 7-1166 

Sears & Ayer LExington 2-0772 

Viola, J. Franklyn CHickering 4-3254 



The Walker Co MUrray Hill 2-7986 

Weed & Co VAnderbilt 6-4542 

Howard A. Wilson Co MUrray Hill 6-1230 

Wood, Helen REgent 7-1 154 

Advertising Agencies 

N. W. Ayer & Son, Inc Circle 6-0200 

Badger & Browning & Hersey Circle 7-3719 

T ed Bates. Inc Circle 6-9700 

Batten, Barton, Durstine & Osborn, 

Inc ELdorado 5-5800 

Benton & Bowles, Inc Wlckersham 2-040C 

Bermingham, Castleman & Pierce, 

Inc LExington 2-7550 

The Biow Co., Inc Circle 6-9300 

Brooke, Smith, French & Dorrance, 

Inc MUrray Hill 6-1800 

Franklin Bruck Advertising Corp Circle 7-7661 

Buchanan & Co MEdallion 3-3380 

Campbell-Ewald Co. of N. Y Circle 7-6383 

Calkins & Holden '.Wlckersham 2-6900 

Cecil & Presbrey, Inc Wlcke sham 2-8200 

Compton Advertising Inc Circle 6-28O0 

Dancer-Fitzgerald-Sample Wlckersham 2-4200 

D'Arcy Advertising Co PLaza 8-2600 

Doherty, Clifford & Shanfield, Inc BRyant 9-3140 

Sherman K. Ellis & Co PLaza 5-7711 

Erwin, Wasey & Co MOhawk 4-8700 

Wiliiam Esty & Co CAIedonia 5-1900 

Federal Advertising Agency, Inc.. ELdorado 5-6400 

Foote, Cone & Belding Wlckersham 2-6600 

Fuller & Smith & Rcss, Inc MUrray Hill 6-5600 

Gardner Advertising Co COIumbus 5-2000 

Geyer, Cornell & Newell, Inc Wlckersham 2-5400 

Grant Advertising, Inc BRyant 9-6100 

Lawrence C. Cumbinner MUrray Hill 2-5680 

M. H. Hackett, Inc Circle 6-1950 

Hill Advertising Agency PLaza 3-7800 

Charles W. Hoyt Co., Inc MUrray Hill 2-0850 

Ivey & Ellington, Inc MUrray Hil! 2-5204 

Kastor, Farrell, Chesley & Clifford, 

Inc COIumbus 5-6135 

Joseph Katz Co Wlckersham 2-2740 

Kenyon & Eckhardt, Inc PLaza 3-0700 

H. M. Kiesewetter Advertising Agency, 

Inc LExington 2-0025 

Abbott Kimball Co., Inc PLaza 3-9600 

Knox Reeves, Advertising, Inc MUrray Hill 4-3982 

Kudner Agency Circle 6-3200 

Lennen & Mitchell, Inc MUrray Hill 2-9170 

Marschalk & Pratt, Inc VAnderbilt 6-2022 

J. M. Mathes, Inc LExington 2-7450 

Maxon, Inc ELdorado 5-2930 

McCann-Erickson, Inc Circle 5-7000 

McKee & Albright COIumbus 5-2058 

Emil Mogul Co., Inc COIumbus 5-2482 

C. L. Miller Co MUrray Hill 2-1010 

Morse International, Inc LExington 2-6727 

Newell-Emmett Co., Inc AShland 4-4900 

H'xon O'Donnell Adv. Agency BRyant 9-5950 

Paris & Peart CAIedonia 5-9840 

Peck Advertising Agency PLaza 3-0900 

Pedlar & Ryan & Lusk, Inc PLaza 5-1500 

Arthur Rosenberg Co CHickering 4-4420 

Rufhrauff & Ryan, Inc MUrrav Hill 6-6400 

Redfield-Johnstone, Inc PLaza 3-6120 

Sherman & Marquette, Inc Circle 6-1550 

Raymond Spector Co., Inc ELdorado 5-1270 

Kayton Spiero Co., Inc LOngacre 5-5090 

Street & Finney BRyant 9-2400 

I. D. Tarcher Co Circle 6-2626 

Weiss & Geller, Inc PLaza 3-4070 

J. Walter Thompson Co MOhawk 4-7700 



100 



Warwick & Legler MUrray Hill 6-8585 

Ward Wheelock Co PLaza 3-7120 

Wm. H. Weintraub & Co Circle 7-4282 

Young & Rubicam, Inc AShland 4-8400 

Publications 

Advertising Age BRyant 9-6431 

Advertising & Selling CAIedonia 5-9770 

The Billboard MEdallion 3-1615 

Broadcasting PLaza 5-835^- 

Metronome Circle 7-4500 

Printers' Ink MUrray Hill 3-6500 

Radio Advertising (Rates and Data) . .LExington 2-6611 

Radio Craft REctor 2-9690 

RADIO DAILY Wisconsin 7-6336 

Radio & Television Mirror LExington 2-9050 

Radio Retailing— Today PLaza 3-1340 

Radio & Television Weekly WAIker 5-2576 

Sales Management MOhawk 4-1760 

Standard Advertising Register MEdallion 3-5850 

Televisor, The LOngacre 5-16R3 

Television PLaza 3-5748 

Tide AShland 4-3390 

Tune-In Circle 5-8425 

Variety BRyant 9-81 53 

News Agencies and 
Associations 

Associated Press Circle 6-4111 

International News Service MUrray Hill 2-0131 

Press Association, Inc Circle 7-7363 

Reuters Circle 6-3960 

Transradio Press Service, Inc MUrray Hill 2-4185 

United Press MUrray Hill 2-0400 

Talent Agencies 

James Appell PLaza 3-7840 

Batchelor Enterprises, Inc Circle 6-4224 

Columbia Concerts Corp Circle 7-6900 

Consolidated Radio Artists, Inc COIumbus 5-3580 

Frank Cooper VAnderb'lt 6-5661 

Wallace Downey, Inc Circle 6-6545 

Evans & Salter Circle 7-6900 

Fanchon & Marco CHickenng 4-3956 

Frederick Bros. Artists Corp Clrc'e 6-2144 

Moe Gale LOngacre 3-0350 

Ceneral Amusement Corp Clrcie 7-7543 

William Cernannt VAnderbi!t 6-1750 

Spencer Hare MUrray Hill 2-0523 

Hesse & McCaffrey ELdorado 5-1076 

Estella Karn VAnderbilt 6-3860 

Bob Kerr COIumbus 5-8051 

Mark Leddy BRyant 9-1631 

Ben B. Lipset, Inc CHickering 4-2456 

A. & S. Lyons, Inc PLaza 3-5181 

Management Corp. of America. .. .Wlckersham 2-8900 

A. T. Michaud Circle 7-4064 

William Morris Agency, Inc Circle 7-2160 

Music Corporation of America ..Wlckersham 2-8930 

National Concert & Artists Corp PLaza 3-0820 

James Peppe PLaza 3-2636 

Myron Selznick & James L. Saphier Co.. Circle 7-6200 

Stix, Thos. L Circle 7-2690 

Roy Wilson (Wilson, Powell & Hayward) . PLaza 9-4951 
Stan Zucker PLaza 3-0163 

Program Producers and 

Transcription and Recording 

Companies 

Advertisers' Broadcasting Co BRyant 9-1176 

Advertisers Recording Service Circle 6-0141 

Air Features, Inc Wlckersham 2-2700 

American Institute cf Food Products. ... PLaza 3-7146 
Arts Recording Studies & Recording Co.. .PLaza 8-0407 

Asch Recording Studios BRyant 9-3137 

Associated Music Publishers, Inc BRyant 9-0345 

Associated Radio & Television Prods.. .LOngacre 5-3710 

Audio-Scriptions, Inc Circle 7-7690 

Basch Radio Productions MUrray Hill 2-8877 

Broadcasting Program Service BRyant 9-4324 

Ted Collins Circle 7-0094 

Columbia Recording Corp Circle 5-7300 



Decca Records, Inc COIumbus 5-2300 

federal Transcribed Programs, Inc.. .CAIedonia 5-7530 
Allen A. Funt Radio F roductions. .MUrray Hill 4-6148 

Wm. Cernannt VAnderbilt 6-1750 

H. S. Goodman Wlckersham 2-3338 

Kent-Johnson, Inc PLaza 3-7246 

Kermit-Raymond Corp ELdorado 5-551 1 

Lang-Worth Feature Programs Circle 6-7410 

Phillips H. Lord, Inc Wlckersham 2-2211 

Management Corp. of America. .. .Wlckersham 2-8900 

Charles Michelson MUrray Hill 2-3376 

Miller Broadcasting System, Inc Circle 6-0141 

C. D. Morris Associates PLaza 3-4144 

Muzak Transcriptions, Inc BRyant 9-1246 

NBC Radio-Recording Division Circle 7-8300 

Lilian Okun, Inc TRafalgar 7-8916 

Donald Petersen Wisconsin 7-0069 

Radio Events, Inc MUrray Hill 6-3487 

RCA Manufacturing Co AShland 4-7605 

Reeves Sound Studios Circle 6-6686 

Rockhill Radio Productions ELdorado 5-1860 

Bernard L. Schubert, Inc PLaza 3-4670 

Henry Souvaine, Inc Circle 7-5666 

Standard Radio PLaza 3-6690 

iransamerican Broadcasting & 

Television Corp PLaza 5-9300 

Transcribed Radio Shows, Inc LOngacre 5-3440 

Thomas Valentino Circle 6-4675 

Victor Recording Laboratory MUrray Hill 4-6200 

Wolf Associates PLaza 5-7620 

World Broadcasting System Wlckersham 2-2100 

F. W. Ziv, Inc PLaza 3-9612 

Organizations, Unions and 
Government Agencies 

Actors' Equity BRyant 9-3550 

Advertising Club CAIedonia 5-1810 

Advertising Federation of America. .. .BRyant 9-0430 

AAAA LExington 2-7980 

American Communications Assn COrtlandt 7-3947 

American Federation of Musicians PLaza 8-0500 

AFRA VAnderbilt 6-1810 

Army U. S., Information Service WOrth 2-1882 

ASCAP COIumbus 5-7464 

American Television Society CAIedonia 5-7430 

ANA MUrray Hill 5-9167 

Broadcast Music, Inc PEnnsylvania 6-5466 

Coordinator of Inter-American Affairs ..PLaza 5-3939 

Federal Communications Comm CAnal 6-4000 

Federal Trade Commission WHitehall 3-8000 

Institute of Radio Engineers MEdallion 3-5661 

Music Publishers' Protective Association. .Circle 6-3084 

NAB— New York City MUrray Hill 2-1953 

NAPA Circle 7-8194 

Professional Music Men, Inc COIumbus 5-7362 

Radio Writers Guild MUrray Hill 5-6930 

SESAC MUrray Hill 3-5365 

Song Writers' Protective Association. .COIumbus 5-3758 
Television 'Broadcasters Ass'n, Inc. .LAckawanna 4-4788 

U. S. Navy, Radio Section BRyant 9-1710 

Women's National Radio Committee Circle 7-4^08 

Writers' War Board BRyant 9-6937 

Hotels 

Algonquin MUrray Hill 2-0100 

Ambassador Wlckersham 2-1000 

Astor Circle 6-6000 

Biltmore MUrray Hill 9-7920 

Commodore MUrray Hill 6-6000 

Edison Circle 6-5000 

Lincoln Circle 6-4500 

Lombardy PLaza 3-8600 

New Yorker MEdallion 3-100C 

New Weston PLaza 3-4800 

Park Central Circle 7-8000 

Pennsylvania PEnnsylvania 6-5000 

Plaza PLaza 3-1740 

Ritz Carlton PLaza 3-4600 

Ritz Tower Wlckersham 2-5000 

Roosevelt MUrray Hill 6-9200 

St. Moritz Wlckersham 2-5800 

St. Regis PLaza 3-4500 

Savoy Plaza Volunteer 5-2600 

Sherry Netherland Volunteer 5-2800 

Vanderbilt AShland 4-4000 

Waldorf-Astoria ELdorado 5-30O0 

Warwick Circle 7-2700 



101 



IMPORTANT RADIO 

Telephone Numbers 

in LOS ANGELES 



Radio Stations 

KECA Hillside 8231 

KFAC Fltzroy 1231 

KFI FAirfax 2121 

KFOX Mutual 2510 

KFVD DRexel 2391 

KFWB HEmpstead 5151 

KCER MAdison 2551 

KCFJ PRospect 2434 

KH J Hollywood 81 1 1 

KIEV CHapman 5-2388 

KMPC Hollywood 5341 

KMTR Hillside 1161 

KNX HOIIywood 1212 

KPAS (Pasadena) RYan 1-6991 

KRKD TUcker 7111 

KWKW (Pasadena) RYan 1-6744 

XEMO-XERB (L A. Office) PRospect 9136 

Networhs 

American Broadcasting Co Hillside 8231 

Associated Broadcasting Corp Exposition 1339 

Columbia Broadcasting System HOIIywood 1212 

Between 10 P.M. and 8:30 A.M.. HOIIywood 7052 

Don Lee Broadcasting System HOIIywood 81 1 1 

lnter-California_ Broadcasting System .... Mutual 2759 

Keystone Broadcasting System HOIIywood 5338 

L. A. Broadcasting Co Fltzroy 1231 

Mutual Broadcasting System HOIIywood 81 1 1 

National Broadcasting Co HOIIywood 6161 

Station Representatives 

Associated Recorded Program Service. .HOIIywood 8318 

Walter Biddick Co Richmond 6184 

John Blair & Co PRospect 3584 

Howard C. Brown & Co HOIIywood 6045 

Forjoe & Company Hillside 7874 

Foster Advertising Service TRinity 3419 

Free & Peters HOIIywood 2151 

W. S. Crant Co VAn Dyke 6341 

Grant Cene & Co HOIIywood 7874 

Homer Griffith Co GRanite 61 13 

Katz Agency, Inc TUcker 3219 

Joseph Hershey McGillvra Michigan 0921 

Tracy Moore HOIIywood 5408 

Edw. Petry & Co Michigan 8729 

Ralph L. Power MAdison 5617 

Radio Advertising Corp VAn Dyke 1901 

Radio Sales HOIIywood 1212 

Wm. Rambeau & Co GRanite 3636 

Paul H. Raymer Co '. . . . .VAn Dyke 1901 

Sears & Ayers GRanite 6113 

Taylor-Howe-Snowden Radio Sales GRanite 6113 

Universal Sales HOIIywood 8282 

Weed & Co Hillside 8611 

Spot Sales, Inc HOIIywocd 8318 

Howard H. Wilson Co GRanite 6113 

Advertising Agencies 

Alber R. H. Company PRospect 3331 

Allied Advertising Agencies, Inc DRexel 7331 

E. Emmett Atkinson (Pasadena) RYan 1-6586 

N. W. Ayer & Son, Inc HOIIywood 5131 



Batten, Barton, Durstine & Osborn. .. HOIIywood 7337 

Benton & Bowles Inc Hillside 9151 

The Biow Co HEmpstead 2377 

Dancer-Fitzgerald-Sample HEmpstead 0716 

Botsford, Constantine & Gardner Michigan 1427 

Brisacher, Van Norden & Staff PRospect 9368 

Buchanan & Company, Inc MUtual 6316 

8ert Butterworth, Agency HOIIywood 7263 

Broadcast Advertising Exposition 1339 

Campbell-Ewald Richmond 6204 

The Caples Co MUtual 4143 

Compton Agency HOIIywood 8107 

Erwin, Wasey Or Company PRospect 5317 

Foote, Cone & Belding (Hollywood) . .HOIIywood 6265 

Garfield & Guild TRinity 3832 

Glasser-Gailey & Co Fltzroy 2141 

Hillman-Shane-Breyer, Inc TRinity 1453 

William Estey & Co., Inc Hillside 2183 

Hixson-O'Donnell Advertising MUtual 8331 

Jaffe & Jaffe Fltzroy 3104 

W. C. Jeffries Co WAInut 8824 

Lennen & Mitchell, Inc CRestview 1-7221 

Lockwood-Shackelford TRinity 9801 

The Mayers Co PRospect 0101 

McCann-Erickson Inc Hillside 8268 

McCarty Co PRospect 701 1 

McKee & Albright, Inc HOIIywood 8363 

Miner, Dan B Richmond 3101 

Morgan, Raymond R. Co HEmpstead 4194 

Needham, Louis & Brorby GRanite 7186 

Pacific Coast Advertising GRanite 4185 

Radio Program Agency BRadshaw 2-3268 

Radio Sales HOIIywood 1212 

Ruthrauff & Ryan Inc Hillside 7593 

Scholts Advertising Service Michigan 239^ 

Russel M. Seeds Co GRanite 4185 

Snvth, Bull & McCreery HEmpstead 5671 

Barton A. Stebbins Advertising Agency. .TRinity 8821 

Sudler Culbreth Co TRinity 0709 

Thompson, J. Walter Co Hillside 7241 

The Tullis Co MUtual 6361 

R. W. Webster TRinity 2153 

Ward Wheelock Co Hillside 0191 

Warwick-Legler HEmpstead 8163 

Weinberg, Milton, Advertising Co TUcker 4111 

Young & Rubicam, Inc HOIIywood 2734 

Program Producers and 

Transcription and Recording 

Companies 

Abbott & Costello Radio Program BRadshaw 2-3205 

Acme Radio & Sound labs ANgelus 8765 

Adver-Disk Co HOIIywood 5816 

Air-Check Co GLadstone 2189 

All Star Radio Prods GRanite 4975 

Allied Record Mfg. Co HOIIywood 5107 

Associated Broadcasters, Inc HOIIywood 8282 

Associated Recorders HOIIywood 0781 

Associated Studios Broadcast & Recording 

Hillside 0191 

Audio Pictures BRadshaw 2-1645 

Walter Biddick Co Richmond 6184 

American Broadcasting Co Hillside 8231 

Bronze Recording Studio GLadstone 0158 

Cinesound GLadstone 91 58 

Columbia Recording Corp GRanite 4134 



102 



Columbia Pacific Network Hollywood 1212 

Continental Radio Productions HEmpstead 8171 

Clendale's Radio Cit CHapman 5-3283 

Patrick Michael Cunning Hillside 5915 

Decca Recording Division HO"vwocd 5191 

Eccles Disc Recordings Hillside 8351 

Electro Recording CHapman 5-3283 

Electro-Vox Recording Studios GLadstone 2189 

John Cuedel Radio Productions CRanite 4185 

Martin A. Gosch BRadshaw 2-3205 

Charlotte Greenwood Show HEmpstead 6232 

Hispano Broadcasting Co Michigan 4433 

Hollywood Music Recording Studios. . HEmpstead 5407 

Hollywood Recorders GLadstone 1707 

International Artists, Inc Hollywood 9718 

International Recording Studio Hollywood 7391 

Johnson-Ayres HEmpstead 8171 

Sam Kerner. Inc HEmpstead 1813 

Keystone Broadcasting System, Inc. .. Hollywood 5338 

Marshal-More, Inc HEmpstead 1354 

Kennet Long Hillside 0191 

C. P. MacCregor Fltzrov 4191 

Haven MacQuarrie CRestview 6-7162 

Mitchel & W*st GRanitp 7270 

Lindham & Romaine Recording AXminster 2-8812 

Mutual Recording Hillside 1782 

Raymond R. Morgan Co HEmostead 4194 

Music City Glenn Wallichs Hollywood 8211 

NBC Radio-Recording Division HOHvwood 6161 

Jack Parker Citrus 2-1607 

Ralph L. Power MAdison 5617 

B. D. Prater GLadstone 5013 

Precision Recording Co WAInut 8219 

Radio Corporation of America 

RCA Victor Division Hllls'de 5171 

Radio Craft Recording Studio CRanite 0074 

Radio Features CRestview 1 -7231 

Radio News Reel Hollywood 9230 

Radio Producers of Hollywood Hollywood 6506 

Radio Recorders. Inc HniWood 3917 

lames L. Saphier Hollywood 7211 

Radio Transcriptions Co. of America. Hollywood 6928 

RCA Manufacturing Co Hillside 5171 

Rec-Art Studios PRosneet 9232 

Record-O-Shers Recording Studios Hillside 0191 

Sound Services, Inc HEmpstead 1136 

Stage No. 8 H'llside 5915 

Standard Radio. Inc HIMside 01R8 

Stud : o Center Music Co CRanite 6066 

Studio & Artists Records Hillside 8241 

Sweum Studios DRexel 0660 

Telefilm. Inc CI adstone 5748 

Universal Broadcasting Company Hollywood 8282 

Universal Recorders Hollywood 8282 

George Ward & Co CRestview 1-4245 

World Broadcasting System HOHvwood 63? 1 

Frederick W. Ziv Co u HEmpstead 2723 

Radio Artists Agencies 

Ivan Altman Agency GLadstone 1511 

American Federation of Radio Artists. . .Hllls'de 5121 

Bachmann & Co., Inc CRestview 6-4168 

Bender- Ward Agency HEmostead 2385 

Nell Benedic Agency GLadstone 8524 

Berg-Allenberg. Inc CRestview 6-3131 

Stanley Bergerman & Co CRestview 6-3196 

Herman Bernie Agency CRestview 5-6685 

Mary Bran CRestview 5-6683 

Flo Browne-Jan Grippo CRestview 1 -5209 

Sue Carol & Assoc'ates CRestview 1-8151 

Hallam Cooley Agency CRestview 5-6161 

Criterion A?encv RRadshaw 2-2202 

Everett N. Crosby, Ltd CRestview 1-1171 

Armando De Castro CRanite 8122 

Virginia Doak-Jerry Martin Agency Hillside 9174 

|im Dolan Agency CRestview 1-9185 

Ken Dolan & Co.: Hollywood 3^3 

Richard Donaldson Corp CRestv'ew 1-5181 

E. A. Duoont Agency CRestview 6-4168 

Famous Artists Corp CRestview 1-5222 

George Frank, Inc Hillside 3188 

Frederick Bros. Agency, Inc CRestview 1-6244 



Charles Carland Agency CRestview 1-7357 

General Amusement Corp CRestview 1 -81 01 

Nat Goldstone Agency CRestview 6-1071 

Mitchell Hamilburg Agency CRestview 1-5108 

Lou Irwin, Inc CRestview 1-7131 

Kane-Armstrong Agency CRestview 6-2396 

Sam Kerner Hillside 7239 

M. C. Levee GLadstone 3115 

Robert Light Agency BRadshaw 2-2202 

A. & S. Lyons, Inc CRestview 1-6131 

MacQuarrie Agency CRestview 6-7162 

Reg. D. Marshall Agency Hollywood 8238 

John Mashio Agency CRestview 6-6161 

MCA Artists, Ltd CRestview 6-2001 

Monter-Cray, Inc. CRestview 1-1191 

Wm. Morris Agency, Inc CRestview 1-6161 

National Concert & Artsts Corp BRadshaw 2-2711 

Orsatti Agency CRestview 6-6241 

Art Rush, Inc Hillside 5161 

Salkow Agency CRestview 1-9134 

James L. Saphier Agency CRestview 1-7231 

Melvlle A. Shauer Agency CRestvew 1-1103 

Edward Sherman Agency CRestvew 5-0186 

Louis Shurr Agency CRestview 1-1116 

The Small Company HOIIywood 2722 

Frank Stempel CRestview 1-5121 

Rudy Vallee Presents, Inc CRestview 1-5169 

Frank W. Vincent Agency CRestview 6-2042 

Charles Wendling Agency CRestview 6-2348 

Daniel M. Winkler Agency CRestview 1-7244 

Bill Woolfenden, Inc CRestview 6-3191 

Publications 



Broadcasting & Broadcast 

Advertising GLadstone 7353 

Contact Book CRestview 1 -6850 

Hollywood Reporter Hillside 741 1 

RADIO DAILY GRanire 6607 

Radio Life HEmpstead 2025 

Radio-Television News Hillside 5854 

Variety Hollywood 1141 

Air Lines 



American Airlines TUcker 7241 

Pan American Airways Michigan 2121 

TWA Michigan 8881 

United Air Lines MAdison 1212 

Western Air Lines TUcker 1551 

Sport Arenas 

American Legion 

(Stadium-Hollywood) Hollywood 2951 

Los Angeles Coliseum Richmond 6391 

Cilmore Stadium WHitney 1163 

Railway Terminals 

Santa Fe MUtual 0111 

Southern Pacific Michigan 6161 

Union Pacific TRinity 9211 

Hotels 

Ambassador Hotel DRexel 7011 

Beverly Hills Hotel CRestview 1-8131 

Beverly-Wilshire Hotel CRestview 6-71 1 1 

Biltmore Hotel Michigan 1011 

Garden of Allah Hotel HOIIywood 3581 

Hollywood Hotel HEmpstead 4181 

Hollywood Knickerbocker CLadstone 3171 

Hollywood Plaza Hotel GLadstone 1131 

Ravenswood Apt. Hotel HOIIywood 5391 

Roosevelt Hotel HOIIywood 2442 

The Town House Exposition 1234 



103 



Keep your eye on 

ABC 



's Key Stations! 




They're off to a flying start to beat 
their 1945 national spot sales record! 



Iast year was a BIG year for 
_j ABC's owned and operated sta- 
tions ! During the first eleven months 
of 1945, their national spot billing 
increased 24.4% over the same pe- 
riod in 1944 — a clear indication that 
advertisers who want to reach the 
nation's most important markets in 
the most economical way are swing- 
ing to ABC. 

Thanks to ABC programming 
and ABC spot sales representation, 
KECA, our most recently acquired 
station, had over five times the spot 
billing in 1945 that it had the year 
before. And ABC spot representa- 
tion did a grand job for other than 



owned and operated stations, too. 
WMAL, the Washington Star's sta- 
tion in the nation's capital, enjoyed 
a 25% increase in national spot sales 
over a banner 1944 — and the Amer- 
ican Pacific regional network had 
its spot billing upped 45.5%! 

Last year was a big year for ABC 
spot sales offices. 1946 will be even 
bigger. But the thing that gratifies 
us more than anything is the fact 
that during 1945 we made so many 
new friends who will go along with 
us this coming year confident that 
we are able to do a job for them — 
and in that way help to make their 
1946 successful. 



American Jjroadcasting (company 



Owned and Operated Stations represented by Spot Sales Offices at: 



NEW YORK 

33 West 42nd St. 



CHICAGO 

Civic Opera Bldg. 



SAN FRANCISCO 

155 Montgomery St- 

104 



LOS ANGELES 

1440 N. Highland Av 



DETROIT 

Fisher Bldg. 



IMPORTANT RADIO 

Telephone Numbers 
CHICAGO 



in 



Radio Stations 

KSTP (Chicago office) SUPerior 8659 

WAAF RANdolph 1932 

WAIT FRAnklin 0660 

WBBM WHItehall 6000 

WCAU (Chicago office) SUPerior 5072 

WCBD SEEly 8066 

WCFL SUPerior 5300 

WCRW LINcoln 2188 

WEDC CRAwford 4100 

WENR DELaware 1900 

WGES SEEly 8066 

WGN SUPerior 0100 

WHFC LAWndale 8228 

WHIP DEArborn 8600 

WIND (Chicago office) STAte 4176 

WJJD STAte 5466 

WLS MONroe 9700 

WLW (Chicago office) STAte 0366 

WMAQ SUPerior 8300 

WMBI Michigan 1570 

WMCA (Chicago office) SUPerior 5072 

WOR (Chicago office) SUPerior 5110 

WSBC MONroe 9060 

W51C STAte 1357 

National Networks 

Blue Network Co DELaware 1900 

Columbia Broadcasting System WHItehall 6000 

Keystone Broadcasting System STate 4590 

Mutual Broadcasting System WHItehall 5060 

National Broadcasting Co SUPerior 8300 

Station Representatives 

John Blair & Co SUPerior 8659 

The Branham Co CENtral 5726 

Burn-Smith Co CENtral 4437 

Capper Publications CENtral 5977 

Cox & Tanz FRAnklin 2095 

The Foreman Co FRAnklin 2359 

Free & Peters FRAnklin 6373 

Headley-Reed Co FRAnklin 4686 

George P. Hollingbery STAte 2898 

Hal Holman Co FRAnklin 0016 

The Katz Agency CENtral 4006 

Joseph Hershey McGillvra STAte 5282 

J. P. McKinney & Son SUPerior 9866 

National Broadcasting Co SUPerior 8300 

John E. Pearson Co FRAnldin 2359 

John H. Perry Associates HARrison 8085 

Edward Petry & Co DELaware 8600 

Radio Sales WHItehall 6000 

Radio Advertising Corp CENtral 1742 

William C. Rambeau Co AN Dover 5566 

Paul H. Raymer Co SUPerior 4473 

Reynolds-Fitzgerald, Inc STAte 4294 

Sears & Ayer SUPerior 8177 

Spot Sales, Inc FRAnklin 8520 

The Walker Co STAte 5262 

Weed & Co.... RANdolph 7730 

Howard H. Wilson Co CENtral 8744 

Advertising Agencies 

Aubrey, Moore & Wallace Inc.. .... .RANdolph 0830 

N. W. Ayer & Son, Inc RANdolph 3456 

BBD&O SUPerior 9200 

Dancer-Fitzgerald-Sample STAte 3800 



Buchanan & Co DELaware 5522 

Leo Burnett Co CENtral 5959 

Campbell-Ewald Co CENtral 1946 

The Caples Co SUPerior 6016 

Critchfield & Co SUPerior 3061 

Doremus & Co CENtral 9132 

Sherman K. Ellis & Co HARrison 8612 

Erwin, Wasey & Co., Ltd RANdolph 4952 

Albert Frank-Guenther Law, Inc DEArborn 8910 

Foote, Cone & Belding SUPerior 4800 

Goodkind, Joice & Morgan SUPerior 6747 

Grant Advertising, Inc SUPerior 6500 

Henri, Hurst & McDonald, Inc SUPerior 3000 

H. W. Kastor Advertising Co., Inc CENtral 5331 

W. E. Long Co RANdolph 4606 

MacFarland, Aveyard & Co RANdolph 9360 

Maxon, Inc DELaware 3536 

McCann-Erickson, Inc WEBster 3701 

McJunkin Advertising Co STAte 5060 

C. L. Miller Co CENtral 1640 

Mitcheil-Faust Advertising Co STAte 6610 

Needham, Louis, & Brorby STAte 5151 

Presba, Fellers & Presba CENtral 7683 

L. W. Ramsey Co FRAnklin 8155 

Rcche, Williams & Cleary RANdolph 9760 

Ruthrauff & Ryan, Inc.. FRAnklin 0485 

Schwimmer & Scott DEArborn 1 81 5 

Russell M. Seeds Co DELaware 1045 

Sherman & Marquette, Inc DELaware 8000 

J. Walter Thompson Co SUPerior 0303 

Wade Advertising Agency STAte 7369 

Weston-Barnett WHItehall 7725 

Young & Rubicam, Inc CENtral 9389 

Program Producers and 

Transcription and Recording 

Companies 

Chicago Recording Co CENtral 5275 

Columbia Recording Corp WHItehall 6000 

Decca Records, Inc DELaware 8800 

Estelle Lutz Artists Bureau HARrison 3435 

William Morris Agency, Inc STAte 3632 

Music Corporation of America DELaware 1100 

NBC Radio Recording Division SUPerior 8300 

James Parks Co CENtral 7980 

RCA Manufacturing Co WHItehall 4600 

Radio Recording Studios EDGewater 6461 

Standard Radio, Inc STAte 3153 

Carl Wester & Co RANdolph 6922 

World Broadcasting System SUPerior 91 14 

News Agencies and 
Associations 

Associated Press STAte 7700 

International News Service AN Dover 1234 

RADIO DAILY OAKIand 4545 

Press Association. Inc STAte 4581 

Transradio Press Service STAte 7904 

United Press RANdolph 3666 

Organizations and Unions 

American Federation of Musicians STAte 0063 

American Federation of Radio Artists. . .SUPerior 6517 

Ascap STAte 8289 

Association For Education By Radio DEArborn 7801 

Radio Council DEArborn 7801 



105 




HENNY YOUNGMAN 

Exclusive Management 
WILLIAM MORRIS AGENCY 

New York Chicago London Hollywood 



106 



IMPORTANT RADIO AND GOVERN- 
MENT TELEPHONE NUMBERS IN 

Washington, D. C. 



Federal Departments and 
Agencies 

White House ... ... NAtional 1414 

State Department REpublic 5600 

Treasury Department Executive 6400 

War Department REpublic 6700 

Justice Department REpublic 82W 

Post Office Department District 536C 

Navy Department.- REpublic 740C 

Interior Department 

(Office of Education) REpublic 1820 

Agriculture Department REpublic 4142 

Commerce Department District 2200 

Labor Department Executive 2420 

Federal Trade Commission Executive 6800 

FEDERAL COMMUNICATIONS 

COMMISSION Executive 3620 

Civilian Production Administration REpublic 7500 

War Labor Board REpublic 7500 

War Savings Staff, Radio Section Executive 6400 

Securities & Exchange Commission District 3633 

National Labor Relations Board NAtional 9716 

Wage & Hour Administration Executive 2420 

Social Security Board Executive 6500 

Supreme Court of the U.S Executive 1640 

D. C. Court of Appeals REpublic 3811 

U. S. District Court (for D. C.) District 2854 

Capitol (Senate and House) NAtional 3120 

Radio Script & Transcription Exchange, 

Extension 2225, REpublic 1820 

Bureau of Census District 2200 

Non-Governmental 

American Red Cross REpublic 8300 

Clear Channel Croup REpublic 3306 

National Association of Broadcasters. . .NAtional 2080 

National Press Club REpublic 2500 

Radio Correspondents' Galleries NAtional 3120 

RADIO DAILY Wisconsin 3271 

HObart 7627 
NAtional 2292 

Radio Manufacturers' Association NAtional 4901 

Radio Stations 

WINX REpublic 8000 

WJSV MEtropolitan 3200 

WMAL NAtional 5400 

WOL MEtropolitan 0010 

WRC REpublic 4000 

WWDC NAtional 7203 

Hotels 

Carleton Hotel MEtropolitan 2626 

Mayflower Hotel District 3000 

Raleigh Hotel NAtional 3810 

Shoreham Hotel ADams 0700 

Statler Hotel Executive 1000 

Wardman Park Hotel Columbia 2000 

Willard Hotel NAtional 4420 

News Services 

Associated Press District 1500 

International News Service NAtional 1733 

Transradio Press NAtional 1178 

United Press Executive 3430 

Railway Terminals 

Baltimore & Ohio R. R Executive 0770 

Pennsylvania R. R Executive 6600 

Union Station Executive 7900 



If you have Availability 
Chills 

and 

Spots Before the Eyes 

TAKE THE CURE 
WITH "CUE-IN" 



SEE 

AP RADIO 
PRODUCTIONS 

Press Association, Inc. 

50 rockefeller plaza 
new york 20, n. y. 



107 




KATHRYN (RAVENS 



Accredited War Correspondent who broadcast from 21 countries in 

EUROPE — ASIA — The MIDDLE EAST 

for the Cowles Station WOL, Washington, D. C. 

and 

Mutual Broadcasting System 



Among personalities interviewed 

President Harry S. Truman 

Pope Pius XII 

Gen. Dwight Eisenhower 

George Bernard Shaw 

Jean Sibelius 

Henri De Gaulle 



Among events covered 

War Crime Trials 
Potsdam Conference 
Petain Trial 
Bulgarian Elections 
Palestine Riots 
Quisling Trial 



108 



Hollywood As Tele 
Production Center 

By HARRY R. LUBCKE, Dir. of Television, Don Lee Broadcasting System 



YOU hardly need me to tell you that 
Hollywood will become a great tele- 
vision production center, but you might 
like to hear about some of the details 
which I think will bring this about. 

There is a lot of talent in Hollywood. 
For several decades the motion picture 
industry has attracted entertainment 
talent from all over the world. You have 
heard of the performers who do not make 
a picture during their whole contract and 
you have heard of those who do not get 
contracts. There is room for only so 
many stars in the motion picture industry. 
There is sufficient talent in the area for 
a fine group of television stars as well. 

Play Is the Thing 

It may not be fully realized as yet, but 
in television, "the play's the thing". This 
does not mean that television should pre- 
sent the drama alone, but it does mean 
that it must skillfully handle its several 
vehicles of expression. Television is a 
discerning medium; artificiality on the 
part of its performers is immediately 
recognized. This is because the import- 
ant attribute of "immediacy" probes into 
the very life of the performer as it is 
lived; there are no retakes. 

And, of course, in Hollywood, we have 
glamour. This is probably only the dif- 
ference in a person before and after hav- 
ing his morning cup of coffee; but it has 
become a great item of merchandise in 
the motion picture industry. It is hard 
to define and to control, but as long as 
we are supposed to have it, I guess we do 
not have to worry. 

Wealth of Production 

Behind the glamorous performers there 
is a whole industry of writing, costuming, 
production, staging, and technology. This 
industry has been grappling for years 
with the intangible factors which differen- 
tiate between showmanly and unshow- 
manly presentations. Television will 
reach its fullest stature when nationwide 
television networks become a reality. It 
is then that Hollywood's abilities will be 



clearly recognized. There will be only 
one competitor, a large aggregation of 
burroughs on the East Coast. 

Until the day of networks adds the 
third, Hollywood television is already 
blessed with two natural advantages. 
These are high mountains near large cen- 
ters of population and an equitable cli- 
mate, the latter being conducive to the 
scheduling and television pick-up of out- 
door spectacles. 

In this region there is a whole range of 
mountains well over a mile high im- 
mediately adjacent to an area populated 
with several million people. The prime 
television service area is over 200 miles 
in diameter. The signal strength for a 
given transmitter power is, of course, 
proportional to the height of the trans- 
mitting antenna above the service area. 
In order to realize the maximum natural 
potentials of television production the Don 
Lee Broadcasting System has recently an- 
nounced application to the F.C.C. for per- 
mission to install the highest power tele- 
vision transmitting station which can be 
manufactured upon this very high Mt. 
Wilson range. 

Conditions Ideal 

For many years the nation has doubted 
the claims of the Los Angeles Chamber of 
Commerce about the weather. This was 
in spite of the fact that the motion pic- 
ture industry located here because of the 
relatively large number of satisfactory 
outdoor "shooting" days throughout the 
year. Fortunately now, the thorough dis- 
placement of persons brought about by 
military operations has created a con- 
siderable army (and Navy) which lends 
credence to these perennial claims. Some 
are doing even more than that. One of 
the most pressing present problems is the 
housing shortage. 

The job of making Hollywood a great 
television production center is not going 
to be easy. It will take everything that 
Hollywood has and all that it can become, 
television-wise, to satisfy the great maw 
that is television programming. 



For Television Complete Please Turn To Page 965 



109 



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110 



OR THE RECORD: 



item 



l 



"This is it!" 



On January 31, 1946 the Columbia Broadcasting System in a private 
showing before a group of leading newspaper and magazine radio 
editors demonstrated the fact of full color television broadcast on a 
commercial transmitter in the higher frequencies. 

As this book goes to press nearly 1000 leaders in business, industry, 
arts and science have witnessed the same- demonstration. Their 
enthusiasm is now a matter of record. Here is how Tide, the news 
magazine of advertising, summed it up on February 8 : "The general 
reaction (was) : 'This is it.' " 

The story of this miracle of modern science goes back to prewar 
days when CBS led the radio industry in the first pioneering experi- 
ments in color television in the low frequencies. The next historic 
date occurred on April 27, 1944 when CBS first publicly urged the 
use of the higher frequencies and wider wave bands, promising vastly 
improved pictures in both full color and black and white within a 
short time. The skeptics greeted the proposal by estimating the "short 
time" as "five years from V-J Day". 

Less than 6 months after V-J Day, Columbia made good its 
promise. 



and again for the record 



Radio's most complete 
coverage of history's 
greatest year of news 



A SOLDIER FALLS. Between 5:49 p.m. EWTon April 
12, 1945 when John Daly at CBS news headquarters 
flashed the first bulletin of President Roosevelt's death 
and midnight Sunday, April 15, CBS broadcast a total 
of 21 hours and 51 minutes of report, tribute and dis- 
cussion plus 24 hours and 35 minutes of special 
music from 51 different places scattered throughout 
the world, (photo: burial at Hyde Park) 



1 



i*v 



NATIONS UNITED. From San Francisco where the 
delegates of 51 nations gathered between April 22 
and June 26, 1945 in a security conference, CBS 
broadcast daily reports from its correspondents, in- 
cluding Norman Corwin's notable hour-long program 
Word from the People which picked up voices from 
points scattered across five continents, in addition 
CBS broadcast 31 special discussion programs bring- 
ing to the microphone the leading statesmen and 
delegates of the participating nations, (photo: 
delegates in session) 



\ 



f FOR THE RECORD: 



VICTORY IN EUROPE. At I2:05 cm. May 9 EVK 
Russia's Foreign Minister Molotov speaking from So 
Francisco concluded the network's 150th broadca 
reporting the defeat of Germany. CBS solidly fille 
25 hours of broadcasting with the news, commei 
and flourish of victory. On May 7 and 8 the size < 
the CBS audience swept ahead of all other networl 
by margins ranging from 5% to 211%. (photo-, th 
German surrender at Rheims) 




VAPORIZED. At 11:15 a.m. EWT August 6, 1945 CBS an- 
nouncer Harry Kramer broke into a regularly scheduled 
network program to report President Truman's announce- 
ment of Hiroshima's destruction by atomic bomb. From 
that moment through the next three days Columbia 
broadcast a steady flow of commentary by atomic scien- 
tists, world leaders, and laboratory and factory workers 
throughout the nation who took part in the development 
and construction of both the Hiroshima and Nagasaki 
bombs, (photo: Hiroshima) 



I 




IT'S OVER. At 3 a.m. EWT August 15 nearly 112 hou 
had elapsed since the first tentative flutter of Tokyo 
white flag. Americans who tuned in CBS during th 
period went abroad 77 times to 10 points on tf 
earth's surface, heard 514 separate reports ar 
analyses from 32 CBS correspondents and anafysl 
Robert Trout was on the air 58 times; Allan Jacksc 
39; John Daly 28. Thus CBS measured the length an 
breadth of final victory .(pholo-.NewYark haiisV~J Da] 



and now 



Let's look ahead . . . 



No amount of looking ahead can accurately forecast the events of the 
coming months. But one thing is certain: wherever, whenever and 
however the news breaks, Columbia's staff of trained, responsible, 
world-tested correspondents, analysts and reporters will be right on 
top of it, conscious of their continuing obligation to the American 
people to present an accurate objective picture of the march of 
events. For only with such equipment, can Americans confidently 
meet the challenges of a swiftly changing world. 




this is CBS . . . 

the Columbia Broadcasting System 



••*••••••* 




,' 



PRESENTS 
THE 



ALL R 01 E R I C R 

RADIO PRO GR R 

OF 1945 



— THE PAGES THAT FOLLOW 
REFLECT THE CONSIDERED OPINIONS 
OF 1091 RADIO CRITICS AND WRITERS 



•**••*••** 




NORMA JEAN NILSSON 

"The Little Girl Next Door" 
On the Jack Carson CBS Show 



116 




THE FINAL BALLOT 



Delivery of the 1091st and final ballot by B. E. Jolley, 
director of research for the Ross Federal organization, 
to Frank Burke, editor of Radio Daily, signalized com- 
pletion of the 1945 survey to select the nation's "All 
American Radio Program." The survey entailed three 
months canvassing of the nation's press by 136 Ross 
researchers working out of 35 cities. It was the most 
comprehensive radio popularity survey ever conducted 
with 1091 newspaper men and women throughout 
America participating. 



117 





HjT^Ij ST JL LuElS Radio's Original "Good Neighbor" 



NOW "VETS TALK IT OVER" Warner Bros.' KFWB 

America's First Rehabilitation Program for Ex-Servicemen (Sundays 7-7:30 P.M.) 

Also, 

Announcer, Producer, Commentator, Dialectician, Special Events 



"SO YOU'D LIKE TO BE IN RADIO" (Sundays 3:30-4 P.M.) 
Audience Participation-Comedy-Drama Warner Bros.' KFWB 



118 



ALL-AMERICAN WINNERS 

IK RADIO DAILY'S 

1945 CERTIFIED POLL 

Commercial Program 

FIBBER McGEE & MOLLY. Sponsored by S. C. Johnson & Son, Inc., Tuesdays, 9:30-10 
p. m., EST, on NBC network. Agency: Louis, Needham & Brorby, Inc. 

ft 
Entertainer 

BOB HOPE. Sponsored by The Pepsodent Co., Tuesdays, 10-10:30 p. m., EST, on NBC 
network. Agency: Foote, Cone & Belding, Inc. 

Dance Band (Sweet) 

GUY LOMBARDO. Sponsored by Larus & Brother Co., Inc., Tuesdays, 9-9:30 p.m. 
EST, on ABC network. Agency: Warwick & Legler, Inc. 

Dance Band (Swing) 

TOMMY DORSE Y. Sponsored by Standard Brands, Inc., Sundays, 8:30-9 p.m., EST, 
on NBC network for a period in 1945. Agency: J. Walter Thompson Co. 

it 
Male Vocalist (Classical) 
JOHN CHARLES THOMAS. Sponsored by Westinghouse Electric & Mfg. Co., Sundays, 
2:30-3 p.m., EST, on NBC network. Agency: McCann-Erickson, Inc. 

fr 
Male Vocalist (Popular) 

BING CROSBY. Sponsored by Kraft Cheese Co., Thursdays, 9-9:30 p.m., EST, on NBC 
network for a period in 1945. Agency: J. Walter Thompson Co. 

Feminine Vocalist (Classical) 
LILY PONS. Guest appearances during the year on various commercial programs. 

* I 

Feminine Vocalist (Popular) 
DINAH SHORE. Sponsored by General Foods Corp., Thursdays, 8:30-9 p.m., EST, on 
NBC network. Agency: Young & Rubicam, Inc. • 

Symphonic Program 

N. Y. PHILHARMONIC-SYMPHONY. Sponsored by United States Rubber Co., Sun- 
days, 3-4:30 p.m., EST, on CBS network. Agency:' Campbell-Ewald Co. 

* ;■ : 

Popular Musical Show Sy 

YOUR HIT PARADE. Sponsored by American Tobacco Co., "Saturdays,' 9-9:45 p.m., 
EST, on CBS network. Agency: Foote, Cone & Belding, Inc. 

* i 

Symphonic Conductor 
ARTURO TOSCANINI. Sponsored by General Motors, Inc., Sundays, 5-6 p.m., EST, 
on NBC network. Agency: Arthur Kudner. 

Comedian 
BOB HOPE. Sponsored by The Pepsodent Co., Tuesdays, 10-10:30 p.m., EST, on NBC 
network. Agency: Foote, Cone & Belding, Inc. 

News Commentator 
LOWELL THOMAS. Sponsored by Sun Oil Co., Monday through Friday, 6:45-7 p.m., 
EST, on NBC network. Agency: Roche, Williams & Cleary, Inc. 

119 




ROY ROGERS 

"King of the Cowboys" 



Exclusive Management 
ART RUSH, INC. 
Hollywood 



120 



ALL-AMERICAN WINNERS 

IN RADIO DAILY'S 194S POLL 

Dramatic Program 

LUX RADIO THEATER. Sponsored by Lever Brothers Co., Mondays, 9-10 p.m., EST, 
on CBS network. Agency: J. Walter Thompson Co. 

ft 
Dramatic Serial 

ONE MAN'S FAMILY. Sponsored by Standard Brands, Inc., Sundays, 3:30-4 p.m., 
EST, on NBC network. Agency: J. Walter Thompson Co. 

ft 
Sports Commentator 

BILL STERN. Sponsored by Colgate-Palmolive-Peet Co., Fridays, 10:30-10:45 p.m., 
EST, on NBC network. Agency: Sherman & Marquette, Inc. 

ft 
Children's Show 

LET'S PRETEND. Sponsored by Cream of Wheat Corp., Saturdays, 11:05-11:30 a.m., 
EST, on CBS network. Agency: Batten, Barton, Durstine & Osborn, Inc. 

'ft 
Educational Program 

AMERICA'S TOWN MEETING OF THE AIR. Sponsored by Reader's Digest Associa- 
tion, Inc., Thursday, 8:30-9:30 p.m., EST, on ABC network. Agency: Batten, Barton, 
Durstine & Osborn, Inc. 

ft 
Quiz Show 
INFORMATION PLEASE. Sponsored by Socony-Vacuum Oil Co., Mondays, 9:30-10 
p.m., EST, on NBC network. Agency: Compton Advertising, Inc. 

ft 
Daytime Variety Show 

BREAKFAST CLUB. Sponsored by Swift & Co. and Philco Corp., Monday through 
Friday, 9:30-10 a.m., EST, on ABC network. Agency: J. Walter Thompson Co. for 
Swift; Hutchins Advertising Co. for Philco. 

ft 
Comedienne 

JOAN DAVIS. Sponsored by Lever Bros. Co., Mondays, 8:30-8:55 p.m., EST, on CBS 
network. Agency: Young & Rubicam, Inc. 

ft 
Announcer 
DON WILSON. Jack Benny-American Tobacco Co. program, Sundays, 7-7:30 p.m., 
EST, on NBC network. Agency: Ruthrauff & Ryan, Inc. 

ft 
Popular Singing Unit 

ANDREWS SISTERS. Sponsored by Nash-Kelvinator Corp., Wednesdays, 10:30-11 
p.m., EST, on CBS network. Agency: Geyer, Cornell & Newell, Inc. 

ft 
Comedy Team 

FIBBER McGEE & MOLLY. Sponsored by S. C. Johnson & Son, Inc., Tuesdays, 9:30-10 
p.m., EST, on NBC network. Agency: Louis, Needham & Brorby, Inc. 

ft 
Song of the Year 

'TIL THE END OF TIME. Published by Santly-Joy, Inc. Music by Frederic Chopin; 
arrangement and lyrics by Ted Mossman and Buddy Kaye. 

ft 
Composition of the Year 

POLONAISE in A-Flat, Opus 53, No. 6, by Frederic Chopin. (Public domain composition 
with special arrangements by several major music publishers.) 

121 




nm coho 

Star of 

"Chesterfield Supper Club" 

Mon., Wed., Fri.. 7-7:15 p.m., E.S.T. 

NBC 

Under Contract to 

20th Century-Fox Films • Victor Recording Artist 

GENERAL AMUSEMENT CORPORATION 



122 



Results of Radio Daily x s 
• 1945 Certified Poll * 

First five in each 26 categories is listed below, representing the 
exact number of votes taken off 1,091 ballots. 



Commercial Program 

Fibber McGee 74 

Information Please 54 

Jack Benny 42 

Edgar Bergen 36 

Lux Radio Theater 35 

• 

Entertainer 

Bob Hope 205 

Fred Allen 116 

Bing Crosby 79 

Jack Benny 64 

Danny Kaye 39 

• 

Dance Bands 
(Sweet) 

Guy Lombardo 351 

Sammy Kaye 67 

Wayne King 61 

Fred Waring 43 

Tommy Dorsey 40 

• 

Dance Bands 
(Swing) 

Tommy Dorsey 133 

Harry James 134 

Benny Goodman 105 

Woody Herman 54 

Kay Kyser 38 

• 

Male Vocalist 
(Classical) 

John C. Thomas 225 

Nelson Eddy 159 

James Melton 150 

Lauritz Melchior 109 

Lawrence Tibbett 43 

• 

Male Vocalist 
(Popular) 

Bing Crosby 662 

Frank Sinatra 79 

Perry Como 6L 

Dick Haymes 29 

Frank Munn 18 

• 

Feminine Vocalist 
(Popular) 

Dinah Shore 301 

Ginny Simms 89 

Frances Langford 76 

Jo Stafford 57 

Joan Edwards 37 



Symphonic Program 

N. Y. Phil 311 

NBC Symphony 137 

Boston Symphony 133 

Ford Hour 97 

Phila. Symphony 28 



Popular Musical Show 

Hit Parade 115 

Hour of Charm 71 

Kay Kyser 63 

Fred Waring 60 

Man. Merry-Go-Round 45 



Symphonic Conductor 

Toscanini 240 

Koussevitsky 115 

Kostelanetz 88 

Stokowski 61 

Rodzinski 45 



Comedian 

Bob Hope 294 

Fred Allen 225 

Jack Benny 104 

Edgar Bergen §0 

Danny Kaye and 

Jimmy Durante (TIE) 34 



News Commentators 

Lowell Thomas 136 

Raymond Swing 98 

Fulton Lewis, Jr 85 

H. V. Kaltenborn 70 

Walter Winchell 55 



Dramatic Program 

Lux Radio Theater 296 

Theater Guild 112 

Mr. D. A 49 

Cavalcade of America 37 

Helen Hayes Theater 35 



Dramatic Serial 

One Man's Family 125 

Sherlock Holmes 23 

Date With Judy and 

Thin Man (TIE) 12 

Mr. D. A 11 

The Gt. Gildersleeve 8 



123 



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, 19** «>P 



ROCKIN' 



.•ARTIST^ 



jUMP s 




AND HIS ORCHESTRA 



LJfenerax 

(7 THOMAS 



Direction — 



ARTISTS CORPORATION 



THOMAS G. ROCKWELL, President 
NEW YORK • CHICAGO • HOLLYWOOD • CINCINNATI • LONDON 



Management — 

CARLOS GASTEL 



R»btn HulUy and Co lur Ad No 1277 



124 



Results of Radio Daily x s 
• 1945 Certified Poll • 



Sports Commentators 

Bill Stern 303 

Ted Husing 98 

Red Barber 37 

Harry Wismer 27 

Stan Lomax 20 



Popular Singing Unit 

Andrews Sisters 173 

Ink Spots 80 

Waring Penn 77 

The Pied Pipers 40 

Charioteers 25 



Children's Shows 

Let's Pretend 118 

Quiz Kids 7S 

The Lone Ranger 53 

Coast-to-Coast on a Bus 24 

Henry Aldrich and 

Children's Hour (TIE) 16 



Comedy Team 

Fibber McGee & Molly ^ . 375 

Burns & Allen 7". .119 

Durante & Moore 100 

Abbott & Costello 79 

Bergen & McCarthy 69 



Educational Program 

America's Town Maeting 117 

Information Please 104 

Chicago Roundtable 70 

American School Air 43 

Cavalcade of America 29 



Feminine Vocalist 
(Classical) 

Lily Pens 230 

Gladys Swarthout 103 

Marian Anderson 91 

Jessica Dragonette 57 

Jeanette MacDonald 40 



Quiz Show 

Information Please 330 

Take It Or Leave It 135 

Quiz Kids 87 

Dr. I. Q 67 

Truth Or Consequences 28 



Announcer 

Don Wilson 143 

Harry von Zell 119 

Milton Cross 105 

Ken Carpenter 66 

Bill Goodwin and 

Ben Grauer (TIE) 54 



Daytime Variety Show 

Breakfast Club 140 

Fred Waring 72 

Breakfast At Sardis 48 

Queen For A Day 25 

G. E. House Party 23 



Song of the Year 

'Til The End of Time 143 

It's Been A Long, Long Time 85 

It Might As Well Be Spring 79 

If I Loved You 55 

A. T. & Santa Fe 30 



Comedienne 

Joan Davis 294 

Cass Daley 73 

Fannie Brice 56 

Grade Allen 55 

Judy Canova 24 



Musical Composition of the Year 

Polonaise 43 

Warsaw Concerto 28 

Prokofieff Fifth Symphony 19 

Shostakovich 9th Sym 18 

Holiday for Strings 13 



125 



GREAT NAMES IN RADIO 



aired by N.W. Ayer 




PHIL DAVIS 
and his Orchestra 



ROBERT ARMBRUSTER'S 

Orchestra 



N. W. AYER & SON, Inc. 



Philadelphia • New York • Chicago • Detroit • San Francisco 
Hollywood • Boston • Honolulu • London 



126 




HO S II N E f S 



Agency and Sponsor Network Billings 



Station Representatives 



News Service 



Research Firms 



Advertising Agencies 



Federal Communications Commission 



127 



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,£, 




BETWEEN TWO POINTS 



O 



• 




nMnanmiR 



NEW YORK- 799 Seventh Ave. -Circle 5-7300 
HOLLYWOOD ■ 6624 RomaineSt. • GRanite 4134 



Radio From The 

Business Side 



By M. H. SHAPIRO, Managing Editor, RADIO DAILY 



RADIO ADVERTISING as a whole, re- 
flected more or less, the crises that 
confronted industry throughout the na- 
tion due to strikes, reconversion, battle 
over price ceilings and the resultant lack 
of manufactured goods. Which of course 
was particularly true of the latter part 
of 1945. Its usual revenue increase, al- 
though definitely a net rise, did not attain 
to the percentage to which it is accus- 
tomed. Final figures may reach close to 
an eight per cent increase in net time 
sales, which compares to the accustomed 
20-odd per cent of other years. Major 
networks and not a few stations may 
attribute some of the lowered gross to 
such emergencies as the passing of Pres- 
ident Roosevelt and the marking of vic- 
tories in Europe and Japan, when con- 
siderable time was cancelled. Still, na- 
tional network billings claimed more than 
40 per cent of the total of all dollars 
spent for broadcast advertising. Local 
business was around 30 per cent of the 
total and national and regional spot busi- 
ness over 25 per cent. Regional networks 
are expected to account for an approxi- 
mate three per cent of radio time sales. 



Actual gross increase in billings for 
all types of radio advertising when com- 
pletely tabulated for 1945, will reach a 
possible $20,000,000, for a grand total of 
nearly $412,000,000. Exactly 10 years 
ago, radio's total gross billings were 
approximately $88,000,000. The forward 
march is inevitable. 

Close to $75,000,000 went to talent 
during the year 1945. This includes both 
independent payments or purchases and 
those of the networks, national and reg- 
ional, also local deals. Network increases 
from a percentage basis was up less than 
any other form of radio advertising. 
Various reasons hold the answer includ- 
ing general postwar conditions and un- 
availability of good time slots for every- 
body. 

• 

Drugs and toilet goods were far and 
away in topping the gross billings as to 



networks, while food and food beverages 
made a strong second. Other commodi- 
ties advertised via radio snowed huge 
increases in billings but comparatively 
speaking, their total volume is in the 
lower brackets compared to the leaders. 
Tobacco products showed a substantial 
rise in billings not only during 1945 but 
over a period of five years. Actual 
greatest increase over any commodity 
advertised on the air are the billings in 
the beer and wine category. Despite the 
increase, the total billings are not great. 
Stationers, publishers, building materials 
also show a sizeable upsurge in billings 
and again the grand total is small. 



Optimism however, is rampant through- 
out the industry, as to future business. 
Some sources, while agreeing the time 
is a little way off, believe that television 
and FM will be a potent factor in addi- 
tional revenue from the broadcasting 
angle. Spot business looks exceedingly 
good for the 1946-47 season, from the 
viewpoint of the station representatives. 
With the settlement of most of the major 
strikes, the worst was believed over and 
industry ready to produce goods which 
must be advertised. Many brands, off 
the market during the war are overdue 
on their return. 



No actual reconversion problem exists 
for radio as to broadcasting, yet it re- 
mains a problem upon which the broad- 
caster's welfare is contingent. This ap- 
plies to the availability of new equip- 
ment as well as to sources of additional 
clientele. As a whole, radio business con- 
tinued its gains, well managed by the 
men and women in back of the industry. 
This group grows in numbers constantly, 
as witnessed by the constantly increasing 
number of applications for new stations 
of every description, revealing a con- 
fidence probably exceeded by no other 
great American industry. 



129 




130 



Ageney and Sponsor 
Network Billings 



American Broadcasting Co. 
1945 Agency Gross Billings 



J. Walter Thompson Co $ 4,540,394 

Compton Advertising, Inc 2,309,467 

Kenyon & Eckhardt, Inc 2,248,536 

Batten, Barton, Durstine & Osborne, 

Inc 2,082,855 

Young & Rubicam, Inc 2,042,573 

Wade Adv. Agency 1,956,191 

Warwick & Legler 1,598,187 

Dancer-Fitzgerald & Sample 1,530,292 

D'Arcy Adv., Inc 1,493,370 

McCann-Erickson, Inc 1,486,130 

MacFarland Aveyard & Co 1,287,844 

Schwimmer Si Scott Adv 1,176,187 

Benton & Bowles, Inc 1,146,600 

Hutchins Adv. Co 1,144,236 

Sherman & Marquette, Inc 891,921 

Lennen & Mitchell, Inc 851,622 

Aubrey, Moore, & Wallace, Inc 737,680 

Foote. Cone & Belding 713,726 

Knox Reeves Adv. Co 679,865 

Walker & Downing 668,241 

Wm. Esty & Co., Inc 646,663 

IV. W. Ayer & Son, Inc 636,648 

Sherman K. Ellis, Inc 597,326 

Doherty, Clifford & Shenfield, Inc 570,443 

Grant Advertising, Inc 475,102 

Small & Seiffer, Inc 433,166 

Hazard Advertising Co 390,689 

H. W. Kastor & Sons Adv. Co., Inc. . . . 367,447 

Geyer Cornell & Newell, Inc 341,530 

Leo Burnett Co., Inc 323,874 

Burton Brown Adv 323,412 

Tracy-Locke Co., Inc 298,350 

Hill Blackett & Co 284,729 

Raymond Spector Co., Inc 275,352 

Buchanan & Co., Inc 268,607 

Maxon, Inc 262,892 

Alfred J. Silberstein — Bert Goldsmith, 

Inc 249,477 

Pacific Nat'l Adv. Agency 214,159 

Charles Dallas Reach Co 210,912 

Ivey & Ellington, Inc 205,625 

Mc-Junkin Advertising Co 203,869 

Fuller & Smith & Ross 192,240 

Keeling & Co., Inc 186,392 

J. M. Mathes, Inc 164,309 

Donahue & Coe, Inc 137,662 

J. D. Tarcher & Co 122,843 

A. W. Lewin Co 3 09,664 

The M. H. Hackett Co 90,110 

Henry Souvaine, Inc 87,384 

Arthur Kudner, Inc 62,061 

Garfield & Guild Adv 55,480 

Tucker Wayne & Co 50,320 

The Biow Co., Inc 46.668 

Charles H. Sheldon Adv 46,245 

Roche, Williams & Cleary 43,578 

Street & Finney, Inc 43,424 

Duane Jones Co 42,638 

B-isacher Van Norden & Staff 41,008 

C. S. Advertising Corp 39,000 

The Clements Co., Inc 37,896 

St. Georges & Keyes, Inc 37,690 

Huber Hoge & Sons 34,755 



Wiltman & Pratt, Inc 34,428 

Wm. H. Weintraub & Co 32,461 

Ruthrauff & Ryan 31,393 

Dorland International — Pettingell & 

Fenton, Inc 21,447 

Erwin Wasey & Co., Inc 20,651 

Barton A. Stebbins Adv. Agency 17,160 

Trade Development Corp 16,761 

A. E. Brooks Adv. Agency 16,086 

H. B. Humphrey Co 12,440 

The Mayers Co 11,442 

Rhoades & Davis 8,974 

Evans Associates, Inc 7,530 

John Barnes Agency 4,680 

Glasser-Gailey & Co 1,770 

Campbell-Mithun, Inc 1,184 

TOTAL $40,045,966 



Columbia Broadcasting System 
1945 Agency Gross Billings 



Young & Rubicam, Inc $ 9,492,434 

Dancer-Fitzgerald-Sample, Inc 6,495,750 

The Biow Co., Inc 4,976,900 

J. Walter Thompson Co 4,648,864 

Ruthrauff & Ryan, Inc. ., 4,425,451 

Compton Advertising, Inc 3,151,963 

Batten, Barton, Durstine & Osborne, 

Inc 2,674,898 

Foote, Cone & Belding 2,517,608 

McCann-Erickson, Inc 2,030,041 

Benton & Bowles, Inc 1,853,834 

William Esty & Co., Inc 1,758,064 

Duane Janes Co 1,398,502 

Arthur Meyerhoff & Co 1,327,170 

Ward Wheelock Co 1,308,365 

Maxon, Inc 1,283,782 

N. W. Ayer & Sons, Inc 1,161,200 

Campbell-Ewald Co., Inc 1,118,745 

Grant Advertising, Inc 1,117,631 

Pedlar & Ryan, Inc 1,015,884 

Geyer, Cornell & Newell, Inc 902,351 

Garner Advertising Co 820,963 

Lennen & Mitchell, Inc 812,928 

Buchanan & Co., Inc 804,448 

Wm. H. Weintraub & Co 766,747 

Newell-Emmett Co., Inc 755,800 

Warwick & Legler, Inc 729,148 

Ted Bates, Inc 698,532 

Sherman & Marquette, Inc 630,672 

Roche, Williams & Cleary, Inc 570.460 

Morse International, Inc 543,046 

Kenyon & Eckhardt, Inc 473,167 

Smith & Drum, Inc 455,145 

C. L. Miller Co 409,906 

Lambert & Feasley, Inc 304,542 

Joseph Katz Co 297,560 

Henri, Hurst & McDonald, Inc 231,193 

Cruttenden & Eger 201,717 

Sorensen & Co 199,698 

Wallace-Ferry-Hanly Co 182,157 

McJunkin Advertising Co 145,966 

Honig-Cooper Co 92,734 

Brisacher, Van Norden & Staff 63,935 

Barton A. Stebbins, Inc 62,961 



131 



Like its live radio showmanship, the constantly 
expanding transcription activity of the William 
Morris Agency is characterized by experience, 
imagination and intelligence. Spot announce- 
ment or full hour presentations . . . sparked by 
the finest performing, production and writing 
talent , . . testify that the William Morris Agency 
is best equipped to service the transcription needs 
of the industry. 





• • • 



AGENCY— NETWORK— SPONSOR BILLINGS 



Hillman, Shane & Breyer, Inc 59,725 

Cock field. Brown & Co. ... 51,645 

MacManus, John & Adams, Inc 51,530 

W. Earl Bothwell Agency 51,223 

Baker Advertising Agency, Ltd 46,506 

Abbott Kimball Co., Inc 43,176 

Ronalds Advertising Agency 42,597 

Spitzer & Mills, Ltd 41,961 

Brooks Advertising Agency 39,156 

Knox Reeves Advertising 39,142 

Clements Co., Inc 37,635 

Wade Advertising Agency 30,492 

Long Advertising Service 28,902 

Glasser Gailey & Co 26,061 

Rhoades & Davis 20,616 

Little & Co 15,698 

Hixson-O'Donnell Advertising, Inc 15,394 

M-G-M Advertising Agency 15,288 

Aubrey, Moore & Wallace, Inc 14,854 

Dan B. Minor Co 14,616 

Fitzgerald Advertising Agency 14,487 

Garfield & Guild 13,771 

Byrde, Richard & Pound 13,704 

Cecil & Presbrey, Inc 12,985 

Adolph Wendland 11,547 

Gilham Advertising Agency 10,920 

Raymond R. Morgan Agency 8,914 

Aitkin-Kynett Co 7.845 

Ted M. Factor Agency 7,395 

George M. Wessells Agency 7,240 

Donahue & Coe, Inc 5,688 

Pacific National Advertising Agency. . . 3,438 

Lockwood-Schackelford Co 1,810 

Russel M. Seeds Co 1,624 

Kelly Nason, Inc 1,404 

GRAND TOTAL $65,724,851 



Mutual Broadcasting System 
1945 Agency Gross Billings 



Erwin Wasey & Company $ 2,931,043.38 

Hixson-O'Donnell Adv., Inc 1,368,203.27 

D'Arcy Adv. Company, Inc 1,286,571.16 

Gardner Advertising Company. . . . 1,093,171.68 

Kenyon & Eckhardt, Inc 1,083,463.87 

J. Walter Thompson Company 863,256.88 

Neal D. Ivey Company 767,791.93 

Ruthrauff & Ran, Inc 663,110.72 

Arthur Meyerhoff & Company 646,711.80 

Grant Advertising, Inc 637,106.67 

Wm. H. Weintraub & Company, Inc. 587,897.93 

Dancer-Fitzgerald-Sample 586,708.84 

Maxon, Inc 569,753.68 

Calkins & Holden 464,205.10 

Stanley G. Boynton Adv 459,524.93 

Raymond R. Morgan Company 454,003.35 

Young & Rubicams, Inc 410,645.04 

Bermingham, Castleman & Pierce, 

Inc 396,561.92 

H. B. Humphrey Co 346,552.49 

Gotham Advertising Company 319,477.00 

Henri, Hurst & McDonald, Inc 284,997.86 

Donahue & Coe, Inc 278,343.20 

Wade Advertising Agency 277,349.00 

Hill Blackett & Company 257,024.48 

G. C. Hoskin Associates 253,560.91 

Walker & Downing 252,149.60 

Ted Bates, Inc 250,952.15 

R. H. Alber Company 244,675.77 

The Caples Company 224,970.33 

St. Georges & Keyes, Inc 212,825.40 

Federal Advertising Agency, Inc. . . . 191,368.00 

L. W. Ramsey Company 166,113.00 

McJunkin Advertising Co 152,265.35 

Al Paul Lefton Co., Inc 145,108.08 

Leo Burnett Co., Inc 130,845.32 

Buchanan & Co., Inc 118,752.47 



Weiss & Geller, Inc 117,176.00 

Ivey & Ellington, Inc 116,346.06 

Emil Mogul Company, Inc 112,596.00 

Benton & Bowles, Inc 108,741.90 

Olian Advertising Company 101,688.00 

Clements Company, Inc 89,659.70 

N. W. Ayer & Son, Inc 87,033.76 

Roche, Williams & Cleary, Inc 77,649.90 

Raymond Spector Co., Inc 75,509.25 

Geyer, Cornell & Newell, Inc 61,738.24 

Warwick & Legler, Inc 52,029.00 

United States Advertising Co 43,423.97 

Kudner Agency, Inc 34,924.40 

Russell M. Seeds Co., Inc 32,478.33 

Makelim Associates 26,787.15 

Weston-Barnett, Inc 26,267.93 

Morse International, Inc 13,860.00 

George H. Hartman Company 12,676.40 

Smith, Bull & McCreery 10.749.00 

Marschalk & Pratt Co 8,317.50 

Schwimmer & Scott 7,902.75 

Foote, Cone & Belding 4,788.00 

Compton Advertising, Inc 4,037.00 

John C. Dowd, Inc 2,600.00 

Batten, Barton, Durstine & Osborne, 

Inc 1,320.00 

GRAND TOTAL $20,637,362.80 



National Broadcasting Company 

1945 Sponsor Expenditures 

Not Available 



American Broadcasting Co. 
1945 Sponsor Expenditures 



Procter & Gamble Co ? 2,240,537 

General Mills, Inc 2,159,021 

Miles Laboratories, Inc 1,956,191 

Kellogg Company 1,678,207 

The Coca-Cola Company 1,493,370 

Quaker Oats Co 1,489,247 

Swift and Company 1,483,725 

Libby, McNeill & Libby 1,420,561 

Esquire, Inc 1,176,187 

Westinghouse Electric Corp 1,148,557 

Philco Corporation 1,144,236 

Ford Motor Company 1,055,915 

Reader's Digest Assn., Inc 959,728 

Curtis Publishing Company 868,796 

The Andrew Jergens Co 851,622 

General Foods Corporation 823,539 

Allis-Chalmers Mfg. Co 807,452 

Bristol-Myers Company 725,062 

Lehn & Fink Products Corp 646,663 

Yarus & Brother Company, Inc 6?3,958 

Mail Pouch Tobacco Co 580,548 

The Borden Company 558,986 

Charles E. Hires Co 557,429 

Williamson Candy Co 551,694 

Serutan Co 550,144 

Equitable Life Ass. Soc. of U. S 488,037 

Raytheon Production Corp 487,718 

Hall Brothers, Inc 462,930 

The D. L. Clark Co 456,268 

Carter Products. Inc 433,166 

Nat'l Board of Fire Underwriters 419,048 

Prudential Life Insurance Co 408,078 

American Cyanamid 390,689 

United States Steel Corporation 372,815 



133 



Z*>eW 



&^*°*oS^ 





CA 



LONDON • NEW YORK • CHICAGO • SAN FRANCISCO • BEVERLY HILLS - CLEVELAND • DALLAS • DETROIT! 




n n 



• • • 



AGENCY— NETWORK— SPONSOR BILLINGS 



Comfort Manufacturing Company 6,974 

Iodent Chemical Co 6,761 

Zukor's, Inc 4,680 

Bu-Tay Products Co 1,770 

American Dairy Association 1,184 

Corley Diet Food Co 856 

Standard Oil of California 403 

TOTAL $10,045,966 



Columbia Broadcasting System 
1945 Sponsor Expenditures 



Procter & Gamble Co $ 5,358,496 

Lever Brothers Co 5,091,929 

General Foods Corp 4,164,948 

American Home Products Corp 2,984,922 

General Electric Co 2,842,841 

Sterling Drug Inc 2,275,350- 

William Wrigley, Jr. Co .... . 2,057,578 

Campbell Soup Co 1,655,873 

Eversharp, Inc 1,556,493 

Philip Morris & Co., Ltd., Inc 1,417,715 

Colgate-Palmolive-Peet Co 1,392,157 

Manhattan Soap Co., Inc 1,374,486 

General Mills, Inc 1,269,478 

United States Rubber Co 1,118,745 

American Tobacco Co 1,055,678 

R. J. Reynolds Tobacco Co 1,007,505 

Cudahy Packing Co 921,726 

E. R. Squibb & Sons 907,239 

Johns-Manville Corp 864,710 

Texas Co 841, 38 

Pet Milk Sales Co 831,883 

Lady Esther, Ltd 826,710 

Emerson Drug Co 795,090 

P. Lorillard Co 793,974 

Quaker Oats Co 791,270 

Celanese Corp. of America 789,886 

Chrysler Corp 780,148 

Bourjois, Inc 764,307 

Anchor Hocking Glass Corp 760,657 

Liggett & Myers Tobacco Co 755,800 

Pabst Sales Co 729,148 

Continental Baking Co., Inc 698,532 

B. F. Goodrich Co 687,387 

Chesebrough Mfg. Co 666,199 

United Drug Co 613,032 

Prudential Ins. Co. of America 601,797 

Continental Can Co 588,274 

Lewis-Howe Co 570,460 

Gulf Oil Corp 558,804 

International Silver Co 552,027 

Electric Companies Adv. Program 548,168 

Roma Wine Co 525,882 

Parker Pen Co 506,194 

Noxzema Chemical Co 445,098 

Southern Cotton Oil Co 441,955 

Borden Co 429,609 

Sales Builders, Inc 433,990 



Welch Grape Juice Co 367,447 

Time, Inc 367,404 

George W. Luft Compay 365,163 

Nash-Kelvinator Corporation 341,530 

American Meat Institute 323,874 

Pacific Coast Borax Co 321,932 

Pharma-Craft Corp 318,813 

Dr. Pepper Company 298,350 

The Wander Company 284,729 

Standard Brands, Inc 277,944 

Gillette Safety Razor Co 262,892 

Owens-Illinois Glass Co 257,712 

Texas Company 336,561 

Botany Worsted Mills 319,477 

L. E. Waterman Co 310,913 

Sweets Co. of America 205,635 

Mars, Inc 300,310 

Fisher Flouring Mills Co 198,556 

Aluminum Co. of America 193,340 

Hastings Mfg. Co 186,392 

O'Cedar Corporation 185,986 

Elgin National Watch Co 167,448 

Chef Boy-Ar-Dee Quality Foods, Inc . . . 164,747 

B. F. Goodrich Co 155,499 

Wildroot Co., Inc 155,013 

Armour and Company 142,148 

Grove Laboratories, Inc 137,662 

Ward Baking Company 125,944 

McKesson & Bobbins, Inc 122,843 

Sherwin-William Co 112,281 

Harvel Watch Co 109,664 

Lockheed Aircraft Corp 108,648 

Chatham Mfg. Co 90,110 

Army-Navy-Red Cross Series 87,384 

U. S. Army 72,219 

American Iron & Steel Institute 70,823 

Lear, Incorporated 62,061 

Falstaff Brewing Corp 51,136 

Serinto Mfg. Co 50,320 

Eversharp, Inc 46,668 

John H. Breck, Inc . 46,245 

Hunt Foods, Inc 44,734 

Raymond Laboratories, Inc 43,578 

Foster-Milburn Company 43,424 

Peter Paul, Inc 41,008 

Wilson Sporting Goods 39,000 

General Baking Company 37,896 

Benjamin Moore and Co 37,690 

Manhattan Soap Co., Inc 35,874 

William Wise and Co 34,755 

Congress of Indus. Organizations 34,428 

H. Fendrich, Inc 31,393 

Gum Laboratories, Inc 32,148 

Rainier Brewing Company 32,046 

Frank H. Lee Company, Inc 32,464 

Safeway Stores, Inc 29,054 

Chemicals, Inc. 28,096 

Kellogg Company 27,948 

Guittard Chocolate Co . 27,384 

Pinaud, Inc 21,447 

S. A. Moff ett Co 20,654 

The Cummer Co., Division of Sterling 

Drugs, Inc 18,036 

Signal Oil Company 17,160 

Club Aluminum Products Company. . . 16,761 

Bekins Van & Storage 16,086 

Soil-Off Mfg. Co 15,641 

Washington Co-operative Egg & Poultry 15,603 

Christian Science Publishing Soc 12,440 

The Mentholatum Company 11,918 

Food Machinery Corp 11,442 

Washington State Apple Commission. . 9,086 

Dr. Earl Sloan, Inc 8,748 

Denalan Company, Inc 8,118 

Batavia Metal Products Co 7,530 



135 







NEW YORK 



HARRY G. OMMERLE 

IRENE ETKIN 

HARRIET RHODAY 



BEVERLY HILLS 



WALTER JOHNSON 
WYNN ROCAMORA 
MARGARET KENT 



NEW YORK 
515 Madison Avenue 



BEVERLY HILLS 
356 No. Camden Drive 



• • • 



AGENCY— NETWORK— SPONSOR BILLINGS 



Armstrong Cork Co 385,346 

Standard Brands, Inc 374,500 

Cresta Blaca Wine Co 374,421 

Armour & Co 367,886 

Prince Matchabelli, Inc 364,136 

J. B. Williams Co 354,675 

Pillsbury Mills, Inc 331,660 

Johnson & Johnson 325,430 

Cream of Wheat Corp 321,351 

Lambert Co 304,542 

American Oil Co 287,825 

Curtiss Candy Co 256,822 

Textron, Inc 248,702 

Ballard & Ballard Co 231,193 

Admiral Corp 201,717 

Nash-Kelvinator Corp 200,763 

Bowey's, Inc 199,698 

Electric Auto-Lite Co 197,466 

Bendix Aviation Corp 195,905 

Pacific Coast Borax Co 190,480 

P. Ballantine & Sons 189,774 

Ford Motor Co 182,760 

Campana Sales Co 182,157 

Vick Chemical Co 178,910 

Corn Products Refining Co 153,084 

Schenley Laboratories, Inc 153,048 

Chef Boy-Ar-Dee Quality Foods, Inc . . . 145,966 

Servel, Inc 88,113 

Planters Nut & Chocolate Co 74,146 

Signal Oil Co 62,961 

"42" Products, Inc 59,725 

Ferry-Morse Seed Co 51,530 

Elgin National Watch Co 51,005 

Soil-Off Mfg. Co 43,593 

Gillette Safety Razor Co 42,592 

Bekins Van & Storage Co 39,156 

Peter Paul, Inc 39,105 

General Petroleum Corp. of California . . 38,550 

Colonial Dames, Inc 38,301 

Hudson Coal Co 37,635 

Union Oil Co 34,762 

Miles California Co 30,492 

Hunt Bros. Packing Co 30,057 

Safeway Stores, Inc 26,656 

S. & W. Fine Foods, Inc 24,830 

Mennen Co 24,016 

National Lead Co 21,390 

Yellow Cab Co 20,616 

Andrew Jergens Co 18,954 

Benrus Watch Co '. 18,096 

Kelite Products, Inc 15,698 

Day & Night Mfg. Co 15,394 

McMahan Furniture Stores 15,288 

O'Cedar Corp 14,854 

Wilshire Oil Co 14,616 

Pan American Petroleum Corp 14,487 

Compton Co 13,704 

L. B. Laboratories, Inc 13,191 

Ronson Art Metal Works, Inc 12,985 

Gallankamp Stores Co 12,956 

Bu-Tay Products, Ltd 12,80 

California Prune & Apricot Growers 

Assn 12,008 

Edison Bros. Stores, Inc 11,547 



M. J. B. Co 9,887 

Maryland Pharmaceutical Co 9,735 

R. M. Hollingshead Corp 7,845 

Grove Laboratories, Inc 7,312 

Union Ice Co 7,240 

Chemicals, Inc 6,876 

S. A. Moffatt Co 6,112 

Seeman Bros., Inc 6,090 

Seal-Cote Co 5,607 

Guittard Chocolate Co 5,580 

I. Ginsberg & Bros., Inc 4,875 

Lyon Van & Storage Co 4,202 

Barron-Gray Packing Co 3,938 

Washington Cooperative Egg & Poultry 

Assn 3,438 

Industrial Management Corp 1,810 

Herman Basch & Co 1,404 

Newell Gutradt Co 1,315 

GRAND TOTAL $65,724,851 



Mutual Broadcasting System 
1945 Sponsor Expenditures 



R. B. Semler, Inc $ 1,713,953.23 

Coca-Cola Company 1,286,571.16 

Ralston Purina Co 1,093,171.68 

Sinclair Refining Co 1,043,899.27 

Kellogg Company 911,140.67 

Bayuk Cigars, Inc 884,137.99 

Zonite Products Corp 701,077,93 

Pharmaco, Inc 669,002.32 

Mutual Benefit Health & Accident 

Assn 646,711.80 

Whitehall Pharmacal Co 586,708.84 

Gillette Safety Razor Co 569,753.68 

Seven-Up Bottling Co 525,933.70 

Stokely Brothers & Co., Inc 464,205.10 

Knox Company 454,003.35 

Serutan Company 437,854.91 

Conti Products, Inc 364,809.92 

Helbros Watch Co 354,277.63 

Barbasol Company 331,891.99 

Richfield Oil Corp 324,304.00 

Employer's Group Ins. Co 321,5540.49 

Lutheran Laymen's League 319,477.00 

Lin-X (formerly Acme White Lead 

& Color Works) 284,997.86 

Beaumont Company 278,343.20 

Miles Laboratories, Inc 277,349.00 

Reichhold Chemicals, Inc 274,761.01 

Radio Bible Class 264,231.89 

Petri Wine Company 264,040.04 

Voice of Prophecy 253,560.91 

Allegheny Ludlum Steel Corp 252,149.60 

Carter Products, Inc 250,952.15 

Gospel Broadcasting Assn 244,675.77 

Frank H. Lee, Inc 230,828.30 

Union Pacific Railroad 224,970.33 

Young People's Church of the Air. . 214,120.23 



137 



POPULARITY! RADIO 



POPULAR NCAC ARTISTS 












"^s 



^ 



.<*-/ 










4K1 






fcr 

y 

A 



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/<?CU*>y /^OA^C*^, 



Address inquiries to D A N I E L S . T U T H I L L ,, Vice-President and Director of POPULAR DIVISION 

NATIONAL CONCERT and ARTISTS CORPORATION 

711 FIFTH AVENUE • NEW YORK CITY 22, N. Y. • PLAZA 3-0820 
HOLLYWOOD CHICAGO SAN FRANCISCO 



• • • 



AGENCY— NETWORK— SPONSOR BILLINGS 



Revere Copper & Brass, Inc 212,835.40 

Wesley Radio League 195,293.04 

General Cigar Company 192,502.83 

American Safety Razor Corp 191,368.00 

Chesapeake & Ohio Railway 172,323.20 

Wander Company 169,140.48 

F. W. Fitch Company 166,113.00 

Goodyear Tire & Rubber Co 146,605.00 

Duffy Mott Company, Inc 145,108.08 

Textron, Inc 144,820.35 

Lumbermen's Mutual Casualty Co. 130,845.32 

Gum Laboratories, Inc 129,186.30 

Formfit Company 118,752.47 

Rensie Watch Company 117,176.00 

Clipper Craft Clothes (formerly Tri- 

mount Clothing Co.) 112,596.00 

General Foods Corp 108,741.90 

Lewis Howe Company 101,688.00 

E. J. Brach & Sons 87,884.00 

U. S. Army Recruiting Service 87,033.76 

Delaware Lackawanna & Western 

Coal Co 83,768.10 

G. N. Coughlan Mfg. Co 77,649.90 

Berkshire Knitting Mills 61,738.24 

George W. Luft Co., Inc 52,029.00 

Carey Salt Company 49,866.20 

Wilson Sporting Goods Co 43,423.97 

General Motors Corp 34,924.40 

Miss Swank, Inc 34,544.00 

Grove Laboratories, Inc 32,478.33 

American Bird Products, Inc 26,267.93 

Waltham Watch Company 25,012.00 

Vick Chemical Company 13,860.00 

Hartz Mountain Products 12,676.40 

Shipstad & Johnson 10,629.00 

Standard Oil Company of N. J 8,317.50 

Wurlitzer Company 7,902.75 

Table Products, Inc 4,788.00 

Procter & Gamble Company 4,037.00 

Boston Globe 2,600.00 

Household Finance Corp 1,320.00 

Ice Capades Revue 120.00 



GRAND TOTAL 



. $20,637,362.80 



National Broadcasting Company 
Gross Monthly Billings 
Not Available 



American Broadcasting Co. 
Gross Monthly Billings 



January $ 3,868,076 

February 3,392,336 

March 3,699,248 



April 3,224,426 

May 3,609,944 

June 3,008,970 

July 2,823,147 

August 2,701,733 

September 2,982,867 

October 3,593,027 

November 3,585,259 

December 3,556,933 

TOTAL $10,045,966 



Columbia Broadcasting System 
Gross Monthly Billings 



January $ 5,884,576 

February 5,396,202 

March 5,884,545 

April 5,270,361 

May 5,618,030 

June 5,400,859 

July 5,030,847 

August 5,005,100 

September 5,296,138 

October 5,682,948 

November 5,567,630 

December 5,687,615 

TOTAL $65,724,851 



Mutual Broadcasting System 
Gross Monthly Billings 



January $ 1,428,094 

February 1,385,477 

March 1,512,364 

April 1,627,183 

May 1,579,940 

June 1,473,787 

July 1,653,068 

August 1,702,467 

September 1,726,250 

October 2,109,371 

November 2,154,455 

December 2,284,900 

TOTAL $20,637,628 



National Broadcasting Company 

1945 Agency Gross Billings 

Not Available 



139 



ROBERT 1 


MERRILL 


YOUNG AMERICAN BARITONE 

Broadcasting over N.B.C. Network 5 
Metropolitan Opera Season 1946 


GALE, INC. 48 WEST 48th STREET, NEW YORK j 


TED DUE 


• MUSICAL CONDUCTOR 


GALE, INC. 48 WEST 48th STREET, NEW YORK 


ELLA FITZGERALD 


THE FIRST LADY OF SWING 

Winner of the Esquire Gold Award as the 
Outstanding Singer of 7945 


GALE, INC. 48 WEST 48th STREET, NEW YORK 



140 



Research Organizations 



A. S. BENNETT ASSOCIATES 

512 Fifth Avenue, New York 18, N. Y. 
Phone : PEnnsylvania 6-0646 

CALIFORNIA "ASSOCIATES 

417 South Hill St., Los Angeles 13, Calif. 
Phone: Madison 1196 

CALIFORNIA RESEARCH BUREAU 

6331 Hollywood Blvd., Hollywood 28, Calif. 
Phone: Ho. 5111 

C. C. CHAPELLE COMPANY 

188 W. Randolph St., Chicago 1, 111. 

Phone: Central 8814 

233 Broadway, New York 7, N. Y. 

Phone: REctor 2-5640 

THE COOPERATIVE ANALYSIS OF 
BROADCASTING, INC. 

11 West 42nd Street, New York, N. Y. 
Phone: Circle 6-6100-1-2-3-4-5 

CROSSLEY, INC. 

330 West 42 St., New York 18, N. Y. 
Phone BRyant 9-5462 

ELLIOTT-HAYNES, LTD. 
(Radio Research Division) 

25 King St., West, Toronto, Ont., Canada 

C. E. HOOPER, INC. 

10 East 40th St., New York 16, N. Y. 
Phone, LExington 2-3000 

INDUSTRIAL SURVEYS CO., INC. 

292 Madison Ave., New York 17, N. Y. 

Phone: MUrray Hill 3-0690 

75 E. Wacker Drive, Chicago, 111. 

McKINSEY & CO. 

60 East 42nd St., New York 17, N. Y. 
Phone, VAnderbilt 6-5280 

A. C. NIELSEN COMPANY 

2101 Howard Street, Chicago, 111. 
Phone, Hollycourt 6100 

NOBLE & SWARS, INC. 

7 W. 44th St., New York 18, N. Y. 
Phone: MUrray Hill 2-7461 

OFFICE OF RESEARCH, INC. 

3470 Broadway, New York 31, N. Y. 
Phone, AUdubon 3-2335 

RALPH i! POWER 

767 Castelar St., Los Angeles 12, Calif. 
Phone: Mutual 5277 



210 W. 7th St., Los Angeles 14, Calif. 
Phone: Madison 4221 

THE PULSE, INC. 

110 Fulton St., New York 7, N. Y. 
Phone: REctor 2-6863 

RADIO* COPY 

162-25 Depot Road, Flushing, L. I., N. Y. 
Phone: FLushing 9-7779 

RADIO REPORTS, INC. 

220 East 42nd St., New York 17, N. Y. 
Phone: MUrray Hill 2-6406 

ELMO ROPER 

30 Rockefeller Plaza, New York 20, N. Y. 
Phone Circle 6-7164 

N. C. RORABAUGH CO. 

347 Madison Ave., New York, N. Y. 
Phone: MUrray Hill 6-9186 

ROSS FEDERAL RESEARCH CORP. 

18 East 48th St., New York 17, N. Y. 
Phone, PLaza 3-6500 



'Word-for-Word' 

TYPEWRITTEN 

TRANSCRI PTS 




12-hour Delivery in New York. 
Round-the-Clcck Service. 

ALSO 

Electrical Transcriptions converted 
to typewritten scripts. 

162-25 Depot Road 
Flushing, New York FL 9-7779 



141 




VITELLIUS - Roman 
Spendthrift of 60 A. D. paid 
this huge sum to the chief 
priest of Flamen Province to 
extend Spring by one minute. 
Thus proving he could buy 
the most priceless of all com- 
modities— TIME ! 



* ^0,000,000 

for ONE MINUTE of TIME! 

Today the buying of time is no whim — but BIG Business ... a 
mighty BIG Business. 

Let the Adam Young Organization help you make your sales 
problems easier. Adam Young serves a limited number of selected 
"top-notch" radio stations in major markets. They have ten out- 
standing sales representatives — all specialists in their field — to 
give you fast, efficient service. This is the type of operation for 
which the Adam Young Organization stands. 




NEW YORK • CHICAGO • LOS ANGELES • SAN FRANCISC 



* Radio Station * 
Representatives 

• 

JAMES L. ALEXANDER 

Toronto — Concourse Bldg., James L. Alexander, Manager Adelaide 9594 

Montreal — Drummond Bldg., Frank Lewis, Manager Harbour 6448 

Stations— CKPC, Brantford, Ont.; CJIC, Sault Ste. Marie, Ont.; CKNX, 
Wingham, Ont.; CHLP, Montreal, Que.; CKTB, St. Catherines, Ont.; CJFX, 
Antigonish, N. S. 

ALL-CANADA RADIO FACILITIES LIMITED 

Calgary — Southam Bldg M 7691 

H. R. Carson, President-Managing Director; A. R. Gibson, Secretary- 
Treasurer. 

Montreal — Dominion Square Bldg., B. Hall Lancaster 6400 

Toronto— Victory Bldg., G. F. Herbert Elgin 2464 

Winnipeg — Electric Railway Chambers, P. H. Gayner 96-861 

Vancouver— 198 W. Hastings St., J. E. Baldwin Marine 9542 

Stations— CF 'AC, Calgary, Aha.; CJCA, Edmonton, Aha.; CFGP, Grand 
Prairie, Aha.; CJOC, Lethbridge, Aha.; CFJC, Kamloops, B. G; CKOV, 
Kelowna, B. C; CJAT, Trail, B. C; CKWX, Vancouver, B. C; CJVI, Vic- 
toria, B. C; CKRC, Winnipeg, Man.; CKNB, Campbellton, N. B.; CFNB, 
Fredericton, N. B.; CHNS, Halifax, N.S.; CJCB, Sydney, N. S.; CKOC, 
Hamilton, Ont.; CJCS, Stratford, Ont.; CKSO, Sudbury, Ont.; CFRB, Toronto, 
Ont.; CFCY, Charlottetown, P. E. I.; CFCF, Montreal, Que.; CHNC, New 
Carlisle, Que.; CKBI, Prince Albert, Sask.; CKCK, Regina, Sask.; CKRM, 
Regina, Sask.; CHAB, Moose Taw, Sask.; VONF, St. Johns, Newfoundland; 
CJLS, Yarmouth, N. S.; CHWK, Chilliwack, B. C. 

AMERICAN BROADCASTING COMPANY 

(National Spot Sales Division 

New York City— 33 W. 42nd St., Wisconsin 7-1737 

Ralph E. Dennis, Manager; John W. Brooke, Eastern Sales Mgr. 

Chicago — 20 N. Wacker Drive, Roy McLaughlin, Manager Delaware 1900 

Hollywood — 1440 N. Highland Ave., Amos Baron, Manager Hillside 8231 

Detroit — Fisher Bldg., Neil Mulhern, Manager Trinity 2-7900 

San Francisco — 155 Montgomery St., Byron Nelson, Manager Exbrook 6544 

Pittsburgh — 1820 Oliver Bldg., Robert Post, Manager Atlantic 8129 

Stations— KGO, San Francisco, Calif.; KECA, Los Angeles, Calif.; WMAL, 
Washington, D. C; WENR, Chicago, 111.; WJZ, New York, N. Y.; Ameri- 
can Pacific Network. 

ASSOCIATED BROADCASTING CO., LTD. 

Montreal — Dominion Square Bldg Belair 3325 

M. Maxwell, President; M. Feldman, Vice-President; F. Maxwell, Secretary- 
Treasurer; R. J. Meyer, Sales Director; S. Vineberg, Program Director; J. O. 
Denis, French Director; J. Feldman, Recording Department; R. O. Stevenson, 
Manager of Syndicated Transcription Department. 

Toronto— 199 Bay St Adelaide 3248 

M. R. Raymond, Mgr., K. H. Gregory, Sales Mgr. 
BERTHA BANNAN 

(New England Representative*) 

Boston— 533 Little Bldg., Bertha Bannon; Hubard 4370 

Stations— WLBZ, Bangor, Me.; WCSH, Portland, Me.; WRDO, Augusta, 
Me.; WHAI, Greenfield, Mass.; WHYN, Holyoke, Mass.; WBRK, Pittsfield, 
Mass.; WSPR, Springfield, Mass.; WTAG, Worcester, Mass.; WKNE, Keene, 
N. H.; WLNH, Laconia, N. H.; WFEA, Manchester, N. H.; WHEB, Ports- 
mouth, N. H.; WHN, New York, N. Y.; WCAU, Philadelphia, Pa.; WJAR, 
Providence, R. I.; WDEV, Water bury, Vt.; WCOU, Lewiston, Maine; 
WATR, Waterbury, Conn.; WNAB, Bridgeport, Conn.; WSRR, Stamford, 
Conn. 
''Stations represented on a regional basis in New England only. 

143 




• • 



James LeBaron 
General Sales Manager 



\ NEW YORK 7 

\ \ 366 Madison Avenue / / 
> \ MUrray Hill 2-8755 / < 



Richard Gerken 




Willie Kissick 
Manager 



JOSEPH HERSHEY 



NEW YORK, 17 

366 Madison Avenue 

MUrray Hill 2-8755 



CHICAGO, 1 

35 East Wacker Drive 

State 5282 



144 



Spells Manpower* 



/ 



// 



MANPOWER SPELLS 

Results h 



Spot Radh'i^ 






■-■u& 




Eli Minton 



£ 



SAN FRANCISCO 

68 Pest Street 
Sutter 5568 



Joseph H. McGillvra 
President 



F you think your market and operation justify a national 
spot billing of $3,000 a month and up, and if you are not 
satisfied with your present volume of spot billings, and the 
way your station is sold — then won't you get in touch with 
us — Joseph Hershey McGillvra, Inc.? 

McGillvra, Inc., is fully staffed with aggressive young men, 
led by a pioneer of 13 years' experience in station advertis- 
ing representation. So for results — please contact our office 
nearest you. 



Mc GILLVRA, Inc. 



SAN FRANCISCO, 4 

68 Post Street 

Sutter 5568 



ASSOCIATE MEMBER - NATIONAL ASSOCIATION OF BROADCASTERS 

, LOS ANGELES, 14 
403 West Eighth Street 
Vandyke 9348 



145 




Spells Manpower! 

"MANPOWER SPELLS 

Results in 

Spot Radh 




Willie Kiuick 



F you think your market and operation justify a national 
spot billing of $3,000 a month and up, and if you are not 
satisfied with your present volume of spot billings, and the 
way your station is sold — then won't you get in touch with 
us — Joseph Hershey McGillvra, Inc.? 

McGillvra, Inc., is fully staffed with aggressive young men, 
led by a pioneer of 13 years' experience in station advertis- 
ing representation. So for results — please contact our office 
nearest you. 



vA CHICAGO ]—, 

\ \ 35 East Wo.k.r Dri». / / 



JOSEPH HERSHEY Mc GILLVRA, Inc 



145 



EXPONENTS OF 





the men 

who have formed 

lewis \.yj^Y\u. 



LEWIS H. "Lew" AVERY 

New York 





* 



, 




£*m IHlt' 

ARTHUR H. "Art" McCOY * 
New York 


B. P. "Tim" TIMOTHY 
Chicago 


DAVID H. "Sandy" SANDEBERG 

Son Francisco 


lewis vyrtwiywv 

565 Fifth Ave. 544 Market Street 333 No. Michigan Ave. 
New York 17, N. Y. San Francisco, Calif. Chicago 1, 111. 
PLaza 3-2622 DOuglas 5873 ANDover 4710 



146 



• • • STATION REPRESENTATIVES • • • 

WALTER BIDDICK COMPANY 

Los Angeles — 568 Chamber of Commerce Bldg. (24) Richmond 6184 

Walter Biddick, President; M. Cornell, Vice-President; G. M. Biddick, 
George Link, Salesmen. 

Stations— KIEV, Glendale, Calif.; KFOX, Long Beach, Calif.; KLS, Oakland, 
Calif.; KHUB, Watsonville, Calif.; WJJD, Chicago, 111.; WIBW, Topeka, 
Kans.; WIBX, Utica, N. Y.; KSRO, Santa Rosa, Calif.; WIND, Gary, Ind.; 
KFAD, Nampa, Idaho; KCKN, Kansas City, Mo. 

JOHN BLAIR & COMPANY 

Chicago — 520 N. Michigan Avenue Superior 8659 

John Blair, President; Gale Blocki, Jr., Vice-President; Paul Ray, Charles 
Dilcher, Ward Ingrim. 

New York City — 341 Madison Avenue Murray Hill 9-6084 

George Boiling, Vice-President; Richard Buckley, William Weldon, Robert 
Hill Boiling, E. Schuyler Ensell, Robert Eastman. 

Los Angeles— 438 Chamber of Commerce Bldg., Carleton E. Coveny Prospect 3584 

San Francisco — -608 Russ Bldg., Lindsey Spight, Vice-President Douglas 3188 

St. Louis — 350 Paul Brown Bldg., J. Chris Hetherington Chestnut 5688 

Detroit— 1114 Book Bldg., Charles M. Adell Randolph 5257 

Stations — WFBR, Baltimore, Md.; WNBF, Binghamton, New York; KFYR, Bismark, 
N. D.; KIDO, Boise, Idaho; WLS, Chicago, 111.; KFRU, Columbia, Mo.; 
WBNS, Columbus, O.; KFEL, Denver, Colo.; KIEM, Eureka, Cal.; WMMN, 
Fairmont, W. Va.; KFRE, Fresno, Cal.; WHP, Harrisburg, Pa.; KTRH, 
Houston, Tex.; WIBC, Indianapolis, Ind.; WROL, Knoxville, Tenn.; WJAX, 
Jacksonville, Fla.; KHG, Los Angeles, Cal.; WQAM, Miami, Fla.; WDSU, 
New Orleans, La.; WNEW, New York, N. Y.; KODY, North Platte, Neb.; 
WOW, Omaha, Neb.; WDBO, Orlando, Fla.; KOY, Phoenix, Ariz.; KALE, 
Portland, Oreg.;WMBG, Richmond, Va.; KXOA, Sacramento, Cal.; KXOK, 
St. Louis, Mo.; KDYL, Salt Lake City, Utah; KFXM, San Bernardino, Cal.; 
KGB, San Diego, Cal.; KFRC, San Francisco, Cal.; KDB, Santa Barbara, 
Cal.; WGBI, Scranton, Pa.; KOL, Seattle, Wash.; KGDM, Stockton, Cal.; 
WFLA, Tampa, Fla.; KXEL, Waterloo, la.; WWVA, Wheeling, W. Va.; 
WHIZ, Zanesville, Ohio; KGMB, Honolulu, Hawaii; Don Lee Broadcasting 
System (MBS), The Arizona Radio Network. 

D. L. BOUFFORD 

Toronto— 112 Yonge St., 1 AD. 7468 

Stations — CKCH, Hull, Quebec. 

THE BRANHAM COMPANY 

New York— 230 Park Avenue Murray Hill 6-1860 

M. H. Long, Vice-President; F. P. Motz, Vice-President; Joseph F. Timlin, 
Manager of radio department. 

Chicago — 360 N. Michigan Avenue Central 5726 

John Petrie, President; E. F. Corcoran, Vice-President; C. B. Peterson, Man- 
ager radio department. 

Detroit— -General Motors Bldg., Harry Anderson Trinity 1-0440 

Dallas— First National Bank Bldg., J. S. McCauley Central 8569 

Atlanta — Rhodes Haverty Bldg., J. B. Keough Walnut 4851 

St. Louis — Arcade Bldg., J. E. Nicholson Chestnut 6192 

Kansas City — Board of Trade Bldg., G. F. Dillon Harrison 1023 

San Francisco — 5 Third St., George D. Close Garfield 6740 

Los Angeles — 448 S. Hill St., J. H. Hornung Michigan 1269 

Charlotte, N. C. — 612 Commercial National Bank Bldg., H. L. Ralls Charlotte 8839 

Memphis— 1018 Sterick Bldg., S. Arnold Memphis 8-2344 

Stations— KTHS, Hot Springs, Ark.; KWKH, Shreveport, La.; WCPO, Cin- 
cinnati, Ohio; WTJS, Jackson, Tenn.; WNOX, Knoxville, Tenn.; WMC, 
Memphis, Tenn.; KRIC, Beaumont, Texas; KRLD, Dallas, Texas; (WCHS, 
Charleston; WPAR, Parkersburg; WBLK, Clarksburg; WSAZ, Huntington, 
West Va.;) KFMB, San Diego, Cal.; WMOB, Mobile, Ala.; KWBU, Corpus 
Christi, Texas. 

147 



THE PAN AMERICAN MARKET 



Your neighbors throughout the Americas are con- 
stantly increasing their purchases of U. S. products. 



Wise advertisers are using the great Pan American 
radio stations to reach this huge buying audience. 

Let us tell you how you can get your share of this 
rich fertile market. 



Alaska 



Representatives for radio stations in 

Dominican Republic Nicaragua 



Argentina 


Ecuador 


Newfoundland 


Bolivia 


El Salvador 


Mexico 


British Guiana 


Guatemala 


Panama 


Chile 


Haiti 


Paraguay 


Colombia 


Hawaii 


Peru 


Costa Rica 


Honduras 


Puerto Rico 


Cuba 


Iceland 
Venezuela 


Uruguay 



Pan American Broadcasting Co. 



330 Madison Avenue 



New York (17), N. Y. 



In Chicago . . . Fred Jones, 228 No. Lasalle St. 
In Hollywood . . . Homer Griffith, 6362 Hollywood Blvd. 



STATION REPRESENTATIVES 



BROADCAST SALES CO. 

New York City — 280 Madison Ave., Peggy Stone MUrray Hill 5-2940 

Chicago — 360 N. Michigan Ave., George Roesler Randolph 9034 

Stations — WINN, Louisville,Ky.; WPAG, Ann Harbor, Mich.; New England 
Cupboard on WNAC, Boston, Mass.; WJIM, Lansing, Mich.; WMAN, 
Mansfield, Ohio; WMRN, Marion, Ohio; WMPS, Memphis, Tenn.; KFNF, 
Shenendoah, Iowa. 

HOWARD C. BROWN COMPANY 

Hollywood — 6404 Sunset Blvd Hollywood 6045 

H. C. Brown, In Charge; Helen V. Brown, Office Manager; Sara Beltron, 

Sales Manager. 

Stations — 3XY, Melbourne, Australia; Efftee Network, Australia. 

BURN-SMITH COMPANY. INC. 

Chicago — 307 N. Michigan Ave., John Toothill, President Central 4437 

New York— 19 W. 44th St., Robt. S. Keller, Mgr MUrray Hill 2-3124 

Los Angeles— Chamber of Commerce Bldg., Walter Biddick, Mgr Richmond 6184 

Stations — KMTR, Los Angeles, Calif.; WRUF, Gainesville, Fla.; WLOF, 
Orlando, Fla.; WALB, Albany, Ga.; WTRC, Elkhart, Ind.; KVFD, Fort 
Dodge, la.; WLBJ, Bowling Green, Ky.; WHLN, Harlan, Ky.; WOMI, 
Owensboro, Ky.; WHAI, Greenfield, Mass.; WELL, Battle Creek, Mich.; 
WTLB, Detroit, Mich.; WFDF, Flint, Mich.; WCNC. Elizabeth City, N. C; 
WGBG, Greensboro, N. C; WCBT, Roanoke Rapids, N. C; WSTP, Salis- 
bury, N. C; WFTC, Kinston, N. C; WMFD, Wilmington, N. C; WHBC, 
Canton, Ohio; WMRF, Lewiston, Pa.; WBAX, Wilkes-Barre, Pa.; WOPI, 
Bristol, Tenn.; WKPT, Kingsport, Tenn.; KFRO, Longview, Texas; WFVA, 
Fredericksburg, Va.; WGH, Newport News, Va.; KWTJ, Portland, Ore.; 
WJLS, Beckley, W. Va.; WAIM, Anderson, S. C; WMRC, Greenville, S. C; 
WISE, Asheville, N. C; WMFR, High Point, N. C; WLOU (FM), Detroit, 
Mich.; WCMA, Cornith, Miss.; WNVA, Norton, Va.; WSSV, Petersburg, 
Va.; WIBU, Madison-Poynette, Wis.; Wisconsin Network. 

CANADIAN BROADCASTING CORPORATION 

Toronto — 354 Jarvis Street Midway 5481 

E. A. Weir, Commercial Manager; W. E. Powell, Asst. Commercial Mgr. 

Montreal — 1231 St. Catherine Street, West Marquette 8021 

Omer Renaud, Commercial Manager — Quebec Division. 
Stations — CBR, Vancouver, B. C; CBA, Sackville, N. B.; CBO, Ottawa, Ont.; 
CBL, Toronto, Ont.; CJBC, Toronto, Ont.; CBJ, Chicoutimi, Que.; CBF, 
Montreal, Que.; CBM, Montreal, Que.; CBV, Quebec City, Que.; CBK, Wat- 
rous, Sask.; CBH, Halifax, N. S. 

CAPPER PUBLICATIONS, INC. 

Topeka— 1035 Topeka Blvd., Topeka 3-2377 

Ben Ludy, General Manager; Edna Hann, Ass't; Kathryn Young. 

New York City— 420 Lexington Avenue Mohawk 4-3280 

William L. McKee. 

Chicago — 180 N. Michigan Avenue, Tom L. Greene Central 5977 

Kansas City, Mo. — 300 Waltower Bldg., Joseph H. Story, Jr Victor 3864 

San Francisco — 1207 Russ Bldg., Pearl Ann Lyon Douglas 5220 

Stations — KCKN, Kansas City, Kans.; WIBW, Topeka, Kans. 

THOMAS F. CLARK CO., INC. 

New York— 205 East 42nd St MUrray Hill 4-6317 

Thomas F. Clark, President; Miss Mary Dempsey, Manager; Mrs. E. A. 
Abernethy, Asst. Manager. 

Chicago — 35 East Wacker Drive Central 1112 

C. J. Anderson, Manager. 

149 



Stations— WTAL, Tallahassee, Fla.;WMJM, Cordele, Ga.; WLAG, La Grange 
Ga.; WRLC, Toccoa, Ga.; WCAZ, Carthage, 111.; WSNJ, Bridgeton, N. J.; 
WNBZ, Saranac Lake, N. Y.; WMBO, Auburn, N. Y.; WEGO, Concord, 
N. C; WJRD, Tuscaloosa, Ala.; KGIW, Alamoosa, Colo.; KUIP, Durango, 
Colo.; KGEK, Sterling, Colo.; KOCA, Kilgore, Texas; KPLT, Paris, Texas; 
KIUN, Pecos, Texas; KTNM, Tucumcari, New Mexico. 

B. FRANK COOK 

(Southeastern Representative*) 

Atlanta, Ga.— 1104-22 Marietta St. Bldg Walnut 1231 

Stations— WALB, Albany, Ga.; WFBC, Greenville, S. C 
* Stations represented on a regional basis only. 

COX & TANZ 

Philadelphia — Drexel Building Lombard 1720 

E. R. Tanz 

New York — A. P. Cox, Executive in Charge, 285 Madison Avenue LExington 2-2450 

Chicago— 228 N. La Salle Street, J. C. Cox, Jr., Executive in Charge Franklin 2095 

Stations— KELD, El Dorado, Ark.; KFFA, Helena, Ark.; WBLJ, Dalton, Ga.; 
WGNC, Gastonia, N. C; WKPA, New Kensington, Pa.; WKOK, Sunbury, 
Pa.; WOLS, Florence, S. C; WFIG, Sumter, S. C; WJZM, Clarksville, 
Tenn.; WHUB, Cookeville, Tenn.; KNEL, Brady, Texas; WCHV, Char- 
lottesville, Va.; WIGM, Medford, Wise; WCRW, Chicago, 111.; KIUL 
Garden City, Kansas; KSAM, Huntsville, Texas; KGFX, Pierre, S. D.; 
KRBA, Lufkin, Texas; KHAS, Hastings, Neb.; WPRA, Mayaguez, Puerto 
Rice. 

HARRY E. CUMMINGS 

(Southeastern Representative*) 

Jacksonville, Via. — 1306 Barnett National Bank Bldg Jacksonville 3-0381 

Stations— W J AX, Jacksonville, Fla.; WIOD, Miami, Fla.; WFLA, Tampa, 
Fla.; WDBO, Orlando, Fla.; Daniel Boone Network (WOPI, Bristol, Tenn.- 
Va.; WKPT, Kingsport, Tenn.; WISE, Asheville, N. C); WHIO, Dayton, 
Ohio; WROL, Knoxville, Tenn. 

"Stations represented on a regional basis in Southeastern United States only. 

DOMINION BROADCASTING CO. 

Toronto, Canada — 4 Albert Street Adelaide 3383 

Hal B. Williams, Manager; Don Copeland, Recording Division Manager; 

Stan Francis, Production. 

Stations— CJLS, Yarmouth, N. S.; CKCH, Hull, Que.; CHLT, Sherbrooke, 

Que. 

FORJOE & COMPANY 

New York— 19 W. 44th St., VAnderbilt 6-5080 

Joseph Bloom, President; Fredric Apt, Sales and Sales promotion. 

Chicago — 360 N. Michigan Ave., Zang Golobe, Rep., State 5587 

Philadelphia— 1301 Widener Bldg., Charles Shall, Rep., Rittenhouse 9698 

Race 2050 

Pittsburgh — Keystone Hotel, Thomas B. Price, Rep., Grant 5200 

Hollywood — 1223 Highland Ave., Larry Krasner, Rep., Hillside 6038 

Stations— WLIB, New York, except New York; WBNX, New York; WSBC, 
Chicago;WJBK, Detroit, except Chicago; WWSW, Pittsburgh; WDAS, 
Philadelphia; WORL, Boston, except New York; WMIN, Minneapolis; 
St. Paul; KEYS, Corpus Christi; KONO, San Antonio; WIBM, Jackson, 
Mich., except Chicago; WISR, Butler, Pa.; WCOU, Lewiston, Maine; WBRO, 
Welch, W. Va.; WRRF, Washington, N. C; WTAW, College Station, 
Texas; CKNW, Vancouver, New Westminster, Canada. 

R. C. FOSTER & COMPANY 

(New England Radio Advertising) 

Boston — 507 Statler Bldg Hubbard 3225 

Robert C. Foster, Gertrude Saxe, Manager. 
Owner (now in U. S. Navy.) 

150 



STATION REPRESENTATIVES 



^Stations— WDRC, Hartford, Conn.; WELI, New Haven, Conn.; WNLC, 
New London, Conn.; WATR, Waterbury, Conn.; WABI, Bangor, Me.; 
WGAN, Portland, Me.; WSAR, Fall River, Mass.; WHAI, Greenfield, Mass.; 
WLAW, Lawrence, Mass.; WNBH, New Bedford, Mass.; WBRK, Pittsfield, 
Mass.; WESX, Salem, Mass.; WMUR, Manchester, N. H.; WNEW, New 
York, N. Y.; WPEN, Philadelphia, Pa.; WAGM, Presque Isle, Me.; WPRO, 
Providence, R. L; WSYB, Rutland, Vt.; WABI, Bangor, Me.; WGAN, Port- 
land, Me. 
"'Represented on regional accounts only. 



FREE & PETERS, INC. 

New York — 444 Madison Avenue Plaza 5-4130 

H. Preston Peters, President; Jones Scovern, Eastern Sales Manager; Frank 
X. Fitzpatrick, Fred W. Mitchell, Richard M. Allerton, A. J. Barry, Jr., 
Ewalt M. Blain, C. Terence Clyne. 

Chicago — 180 N. Michigan Avenue Franklin 6373 

Russell Woodward, Vice-President; Sherman R. Barnett, Sec-Treasurer; 
John A. Cory, Joseph W. Evans, Lloyd Griffin, Ray Neihengen. 

Atlanta— 322 Palmer Bldg., James M. Wade Main 5667 

San Francisco — 111 Sutter Street, A. Leo Bowman Sutter 4353 

Hollywood — 6331 Hollywood Blvd Granite 3615 

James L. Free, Chairman; Hal W. Hoag, Manager. 

Detroit— 645 Griswold St., William W. Bryan Cadillac 1880 

Stations— WMBD, Peoria, 111.; WISH, Indianapolis, Ind.; WOC, Davenport, 
la.; WHO, Des Moines, la.; KMA, Shenandoah, la.; WAVE, Louisville, 
Ky.; WCBM, Baltimore, Md.; WKZO, Kalamazoo, Mich.; KDAL, 
Duluth, Minn.; WTCN, Minneapolis, Minn.; KMBC, Kansas City, Mo.; 
KSD, St. Louis, Mo.; KOB, Albuquerque, N. M.; WGR-WKBW, Buffalo, 
N. Y.; WFBL, Syracuse, N. Y.; WPTF, Raleigh, N. C; WDBJ, Roanoke, 
N. C; WDAY, Fargo, N. D.; WCKY, Cincinnati, Ohio; KOMA, Oklahoma, 
City, Okla.; KTUL, Tulsa, Okla.; KOIN, Portland, Ore.; WCSC, Charleston, 
S. C; WIS, Columbia, S. C; KIRO, Seattle, Wash.; KRIS, Corpus Christi, 
Texas; KXYZ, Houston, Texas; KEEW, Brownsville, Texas. 



ROMIG C. FULLER & ASSOCIATES 

(Northwest Representative*) 

Seattle — 2939 Fourth Ave., South Main 0110 

^Stations represented on a regional basis only. 



W. S. GRANT COMPANY 

San Francisco — 582 Market St., W. S. Grant, General Manager Exbrook 6685 

W. S. Grant, General Manager; Patria Craig, Secretary. 

Los Angele — 412 W. 6th St., J. H. Johnston Vandick 6341 

New York — 366 Madison Ave MUrray Hill 2-8865 

Phil Broderick, Mgr. 

Chicago — 180 N. Michigan Ave., Frank Back, Manager Dearborn 7869 

Frank Back, Mgr. 

Stations— KHSL, Chico, Calif.; KMYC, Marysville, Calif.; KYOS, Merced, 
Calif.; KTRB, Modesto, Calif.; KVCV, Reading, Calif.; KTKC, Visalia, Calif.; 
KFJI, Klamath Falls, Ore.; KHUB, Watsonville, Calif.; KUEC, San Luis 
Obispo, Calif.; KPMC, Bakersfield, Calif.; KVOE, Santa Ana, Calif.; KOOS f 
Coos Bay, Ore.; KBKR, Baker, Ore.; KLBM, La Grande, Ore.; KVAN, Van- 
couver, Wash.; KCRA, Sacramento, Calif.; KTYW, Yakima, Wash. 

151 



HOMER GRIFFITH CO. 

Hollywood— -6123 Selma Ave. (28) Granite 6113 

Homer Griffith, Owner and Manager; Mrs. Homer "Jerie" Griffith, Ass't 
Manager; Walter Miles, Account Executive; Gladys Macrery, Auditor- 
Manager. 

New York City — 330 Madison Ave., John Livingston Murray Hill 2-0811 

Chicago — 612 N. Michigan Ave., Al Halus Superior 8177 

San Francisco— 681 Market St., David Williamson Douglas 4475 

Seattle— 1011 American Bldg., Gil Wellington Elliot 3933 

MELCHOR GUZMAN COMPANY, INC. 

(Latin American Representative) 

New York— 45 Rockefeller Plaza, (20) Circle 7-0624 

Melchor Guzman, President; A. M. Martinez, Vice-President. 

Stations — Argentina: LRI, Buenos Aires; LU2, Bahia Blanca; LU8, Barioche; 

LV2, Cordoba; LU6, Mar Del Plata; LT5, Resistencia; LU12, Rio Gallegos; 

LU4, Rivadavia; LT3, Rosario; LV9, Salta; LV5, San Juan; LT9, Sante Fe; 

LV7, Tucaman, Bolivar; CP3-CP2-CP38, La Paz; CP1-CP141, Sucre. 

Chile: CA141, Antofagasta; CO 17, Conception; CD, Osorno; CD111, Punta 

Arenas; CD69, Temuco; CA90, Tocopilla; CD132, Valdivia; CB114, Santiago 

Columbia: HJFM-HJFH, Armenia; HJAN-HJAB, Barranquilla; HJCZ- 

HJCX, Bogota; HJER-HJEX, Cali; HJAF-HJAE, Cartagena; HJBB-HJBC, 

Cucuta; HJFD-HJFB, Manizales; HJDQ-HJDP, Medellin; HJFF-HJFK, 

Pereira; HJEQ, Palmira. 

Costa Rica: TIPG, San Jose. 

Cuba: CMQ-COCQ, Havana; CMQ Network; CMJL, Camaguey; CMKJ, 

Holguin; CMHQ, Santa Clara; CMKU, Santiago; CMAQ, Pinar del Rio. 

Dominican Republic: HIZ-HI1Z, C. Trujillo. 

Ecuador: HC2AJ-HC2AK, Guayaquil. 

Guatemala: TGW-TGWB-TGWC-TGWA, Guatemala City. 

Honduras: HRP1, San Pedro Sula; HRN, Teguciagalpa. 

Mexico: XEFQ, Cananea; XEBW, Chihuahua; XEBL, Culiacan; XEDR, 



"We Know the West— 

We Sell the West" 

THE HOMER GRIFFITH COMPANY is — The 
Only Representative Organization with headquarters 
in the West — 

The Only Representative Organization with ALL 
offices manned by men who have lived long in the 
West — have the West in their blood — Know the 
diversity of the West — know its topography — its 
people — its crops — its beauty — its great wealth. 

The Only Representative Organization who can hon- 
estly, intelligently help you choose your Western 
Spot Markets with an "I've Been There" attitude. 

HOMER GRIFFITH COMPANY 

Radio Station Representatives 
HOLLYWOOD — SAN FRANCISCO — CHICAGO — NEW YORK 



152 



• • • STATION REPRESENTATIVES • • • 

Guaymas; XEFM, Leon; XEDS, Mazatlan; XEZ, Merida; XEQ-DEQQ, 

Mexico City; XET, Montrrey; XEFW-XETW, Tampico; XETB, Torreon. 

Nicaragua: YNOW, Managua; YNPS-YNDS, Managua. 

Panama: HOK-HP5K, Colon; HOC-HP5A, Panama City. 

Peru: OAX6C-OAX6E, Arequipa; OAX4U-OAK4V-OAX4W, Lima; 

OAX2A-OAX2B, Trujillo. 

Puerto Rico: WKAQ, San Juan; WPRB, Ponce; WPRA, Mayaguez. 

Paraguay: ZP3-ZPA3, Asuncion. 

El Salvador: YSR, San Salvador. 

Uruguay: CX16-CX24, Montivideo; CX43, Rivera; CW31, Salto; CW1, 
Colonia; CW51, Maldonado; CW53, Melo; CX52, Mercedes; CW39, Paysandu. 
Venezuela: YV6RE-YV6RC, Barcelona; YV5RI-YV5RY, Caracas; YV6RA, 
YV6RU, C. Bolivar; YV7RA-YV7RB, Cumana; YVIRF-YVIRX, Mara- 
caibo; YV2RC, Merida; YV2RN-XV2RV, San Cristobal; YV1RO, Truillo; 
YV4RA-YV4RO, Valencia. 

ARTHUR H. HAGG & ASSOCIATES, INC. 

Chicago — 360 N. Michigan Avenue Central 7553 

HEADLEY-REED COMPANY 

New York — 405 Lexington Ave MUrray Hill 3-5470 

Frank M. Headley, President; John D. Allison, Vice-President; Pat Sulli- 
van, Frank Hays, Sterling B. Beeson, William B. Faber, L. J. Blumenthal. 

Chicago — 180 N. Michigan Ave., (1) Franklin 4686 

Dwight S. Reed, Vice-President; Paul R. Weeks, John Wrath. 

Detroit— New Center Bldg., (2), B. H. Keit, Vice-President Madison 4675 

Detroit — 2019 Penobscot Bldg., H. V. Barrett Randolph 9615 

Los Angeles— 210 W. 7th St., H. Lindley Vandyke 1725 

Atlanta— 120 Marietta St., N.W., (3), E. W. Sweatman Walnut 1636 

San Francisco — 300 Montgomery St., (4), Ralph W. Mitchell, Vice-President. . .Yukon 1265 
Stations— WSGN, Birmington, Ala.; WALA, Mobile, Ala.; WSFA, Mont- 
gomery; WELI, New Haven, Conn; WAGA, Atlanta, Ga.; WGAC, Augusta, 
Ga.; WDAK, Columbus, Ga.; WROK, Rockford, 111.; KSO, Des Moines, la.; 
keepsie, N. Y.; WSOC, Charlotte, N. C; WSJS, Winston-Salem, N. C; KILO, 
Grand Forks, N. D.; WJW, Cleveland, O.; WLOK, Lima, O.; WEMJ, Young- 
town, O.; WSAN, Allentown, Pa.; WFBG, Altoona, Pa.; WJAC, Johnstown, 
Pa.; WAPO, Chattanooga, Tenn.; WSAR, Fall River, Mass.; WMIT-FM Win-, 
ston,-Salem, N. C; KJBS, San Francisco, Calif.; WGL, Fort Wayne, Ind.; 
WCOL, Columbus, Ohio; WPEN, WPEN-FM, Philadelphia, Pa.; WLEE, 
Richmond, Va. 

HOMER HOGAN & CO. 

Chicago — 410 N. Michigan Ave., Homer Hogan, General Manager Whitehall 4488 

HAL HOLMAN CO. 

Chicago — 260 N. Michigan Ave State 5262 

Hal Holman, Owner. 
New York— 551 Fifth Avenue MUrray Hill 2-7986 

Stations— WJBK, Detroit, Mich.; WIBM, Jackson, Mich. 

GEORGE P. HOLLINGBERY CO. 

Chicago — 307 N. Michigan Avenue (1) Andover 2636 

George P. Hollingbery, Owner; Fred Hague, Frank E. McCarthy, Harry 

H. Wise, Jr., Salesman. 
New York City— 420 Lexington Avenue (17) MUrray Hill 3-9447 

F. E. Spencer, Jr., Manager; Paul J. Sen ft, Noel C. Breault, Thomas A. 

Welstead, Knox LaRue, Salesmen. 
Atlanta— 510 Healey Bldg. (3), M. P. Martin, Manager Walnut 3856 

J. Gordon Hewell, Salesman. 

153 



San Francisco — 300 Montgomery St. (4), R. J. Birch, Manager Douglas 4393 

Los Angeles— 607 S. Hill Street (14), J. V. Fisler, Manager Van Dyke 7386 

Stations— WPDQ, Jacksonville, Fla.; WIOD, Miami, Fla.; WSAV, Savannah, 
Ga.; WAAF, Chicago, 111.; KSCJ, Sioux City, la.; WJBO, Bato n Rouge, 
La.; WSPR, Springfield, Mass.; WBCM, Bay City, Mich.; WWJ, Detroit, 
Mich.; WEBC, Duluth, Minn.; WJDX, Jackson, Miss.; WREN, Lawrence, 
Kans.-Kansas City, Mo.; KOWH, Omaha, Nebr.; WHAM, Rochester, N. Y.; 
WBIG, Greensboro, N. C; WADC, Akron, Ohio; WHIO, Dayton, Ohio; 
WEEU, Reading, Pa.; WARM, Scranton, Pa.; WTMA, Charleston, S. C; 
WSPA, Spartanburg, S. C; KTSM, El Paso, Texas; KVI, Tacoma, Wash.; 
WEAU, Eau Claire, Wise; Arrowhead Network (WEBC, Duluth; WMFG, 
Hibbing; WHLB, Virginia, Minn.); Rebel Network (WJDX, Jackson; 
WFOR, Hattiesburg; WAML, Laurel, Miss.); WRDW, Augusta, Ga.; WIP, 
Philadelphia, Pa.; KGBX, Springfield, Mo.; KFBI, Wichita, Kans.; WATL, 
Atlanta, Ga.; WRBL, Columbus, Ga. 

INTERCOLLEGIATE BROADCASTING STATION REPRESENTATIVES 

New York— 501 Fifth Ave VAnderbilt 6-6075 

Walter H. Robinson, Mgr.; Malcolm P. Furman, Ass't Mgr.; Doris Levy, 
Secretary. 

College Stations — University of Alabama, Tuscaloosa, Ala.; Brown Uni- 
versity, Providence, R. I.; Columbia University, New York, N. Y.; Cornell 
University, Ithaca, N. Y.; Harvard University, Cambridge, Mass.; Haver- 
ford College, Haverford, Pa.; Princeton University, Princeton, N. J.; Wes- 
leyan University, Middletown, Conn.; Williams College, Williamstown, 
Mass.; Yale University, New Haven, Conn.; Radcliffe College, Cambridge, 
Mass.; Stephens College, Columbia, Mo.; Bryn Mawr College, Bryn Mawr, 
Pa.; Bucknell University; Swarthmore Network, Swarthmore College; 
Union College; Wellesley College; St. Lawrence University; Mary Wash- 
ington College 

THE KATZ AGENCY, INC. 

New York City — 500 Fifth Avenue Wisconsin 7-8620 

G. R. Katz, President; S. L. Katz, Vice-President; Eugene Katz, Secretary; 
M. J. Beck, Treasurer; G. W. Brett, Vice-President & Sales Manager; A. Doris, 
Vice-President; S. R. Rintoul, M. S. Kellner, D. H. Denenholz, M. J. Flynn, 
H. R. Goldberg, Martin Beck, T. E. Kruglak, W. S. Wright, S. A. Mach- 
cinski, H. J. Grenthot R. H. Salk. 

Chicago — 307 N. Michigan Avenue Central 400( 

G. H. Gunst, Vice-President & Manager; Sidney L. Katz, Lowell E. Jackson, 
David H. Decker, Roy Miller, Frank B. Heib, Mrs. V. Greisen, W. W. 
Joyce. 

Detroit — General Motors Bldg Trinity 2-7685 

Ralph Bateman, Manager; F. J. Barron. 

Kansas City — Bryant Bldg Victor 7095 

Atlanta — 22 Marietta Street Bldg Walnut 4795 

Fred M. Bell, Manager, Charles Coleman. 

Dallas — Republic Bank Bldg., Frank Brimm Central 7936 

Los Angeles— 530 W. 6th Street, S. J. Reulman, Mgr., Tucker 3219 

San Francisco — Monadnock Bldg., Richard S. Railton, Manager Sutter 7434 

Richard S. Railton, Manager. 

Stations— KLRA, Little Rock, Ark.; KVOR, Colorado Springs, Colo.; KLZ, 
Denver, Colo.; WDAE, Tampa, Fla.; WGST, Atlanta, Ga.; WMAZ, Macon, 
Ga.; WTOC, Savannah, KGU, Honolulu, Hawaii; WCFL, Chicago, 111.; 
WTAD, Quincy, 111.; WFBM, Indianapolis, Ind.; WMT, Cedar Rapids, la.; 
KRNT, Des Moines, la.; WWL,New Orleans, La.; WFEA, Manchester, N. H.; 
KGHL, Billings, Mont.; WKRC, Cincinnati, Ohio; WWNC, Ashville, N. C; 
WSPD, Toledo, Ohio; WKY, Oklahoma City, Okla.; WFIL, Philadelphia, 
Pa.; WCAE, Pittsburgh, Pa.; WNAX, Yankton, S. D.; WREC, Memphis, 
Tenn.; WSIX, Nashville, Tenn.; KUTA, Salt Lake City, Utah; WISN, Mil- 
waukee, Wise; WOL, Washington, D. C; WHOM, New York, N. Y.; 
WCOP, Boston, Mass.; WFCI, Providence, R. I. 

154 



STATION REPRESENTATIVES 



JOHN KEATING 

Portland, Ore.— 814 Studio Bldg. (5), Lee P. Bishop, Beacon 4107 

Seattle— 318 Douglas Bldg., (1) Elliott 3300 

James McLoughlin, Manager. 

Stations — KRLC, Lewiston, Ida.; KWIL, Albany, Ore.; KAST, Astoria, Ore.; 
KBKR, Baker, Ore.; KBND, Bend, Ore.; KODL, The Dalles, Ore.; KORE, 
Eugene, Ore.; KUIN, Grants Pass, Ore.; KFJI, Klamath Falls, Ore.; KLBM, 
La Grande, Ore.; KOOS, Coose Bay, Ore.; KMED, Medford, Ore.; KWRC, 
Pendleton, Ore.; KRNR, Roseberg, Ore.; KSLM, Salem, Ore.; KXRO, Aber- 
deen, Wash.; KVOS, Bellingham, Wash.; KELA, Centrala, Wash.; KRKO, 
Everette, Wash.; KWLK, Longview, Wash.; KGY, Olympia, Wash.; KUJ, 
Walla Walla, Wash.; KPQ, Wenatchee, Wash.; KTYW, Yakima, Wash.; 
KOL, Seattle, Wash.; KHQ, Spokane, Wash.; KALE, Portland, Ore.; KONP, 
Port Angeles, Wash.; KVAN, Vancouver, Wash.; KIEM, Eureka, Calif.; 
KPKW, Pasco, Wash. 

JOSEPH HERSHEY McGILLVRA, INC. 

New York— 366 Madison Avenue (17) MUrray Hill 2-8755 

Joseph H. McGillvra, President; James LeBaron, V. P.-General Manager; 
Ray T. Murphy, Richard H. Gerkin. 

Chicago— 35 East Wacker Drive (1) State 5282 

Willie Kissick, Manager; William Sauerstrom. 

Los Angeles— 403 W. 8th St., Vandyke 9348 

Robert W. Walker, Manager; John A. Nelson. 

San Francisco — 68 Post St., Eli C. Minton, Manager Sutter 5568 

Stations— KLX, Oakland, Calif.; KVOD, Denver, Colo.; WBRY, Waterbury, 
Conn.; WBML, Macon, Ga.; WNOE, New Orleans, La.; WLAV, Grand 
Rapids, Mich.; WSAY, Rochester, N. Y.; KOME, Tulsa, Okla.; KPAC, Port 
Arthur, Texas; KVNU, Logan, Utah; KEUB, Price, Utah; KOVO, Provo, 
Utah; WSYB, Rutland, Vt.; KMO, Tacoma, Wash.; KIT, Yakima, Wash.; 
KPQ, Wenatchee, Wash.; WGKV, Charleston, W. Va.; KFIO, Spokane, 
Wash.; KNOE, Monroe, La.; KID, Idaho Falls, Idaho; KGHF, Pueblo, Colo.; 
KSUB, Cedar City, Utah; WCED, DuBois, Pa.; WJOB, Hammond, Ind.; 
WASK, Lafayette, Ind.; KPAG, Laredo, Texas; KGER, Long Beach, 
Calif.; WKLA, Ludington, Mich.; WKBZ, Muskegon, Mich.; WWPG, 
Palm Beach, Fla.; WPAT, Paterson, N. J.; WMFF, Plattsburg, N. Y.; WSAP, 
Portsmouth, Va.; KNAK, Salt Lake City, Utah; KM AC, San Antonio, 
Texas; XERB, San Diego, Calif.; WTTM, Trenton, N. J.; WPIK, Wash- 
ington, D. C; WRRN, Warren, Ohio; WILM, Wilmington, Del.; CJCJ, 
Calgary, Alta.; CKCW, Moncton, N. B.; CHSJ, Saint John, N. B.; CFPL, 
London, Ont.; CKCO, Ottawa, Ont.; CHOV, Pembrooke, Ont.; CKTB, 
St. Catharines, Ont.; CFRB, Toronto, Ont.; CHLP, Montreal, Que.; CHNC, 
New Carlisle, Que.; CJCH, Halifax, N. S.; CFBR, Broekville, Ont.; CFCO, 
Chatham, Ont.; CJIC, Sault Ste. Marie, Ont.; KNX, Wingham, Ont.; CKSF, 
Cornwall, Ont.; CKTB, St. Catharines, Ont. 

J. P. McKINNEY & SON 

New York City— 30 Rockefeller Plaza, Hugh Boice, Jr Circle 7-1178 

Chicago — 400 N. Michigan Avenue Superior 9866 

San Francisco — 681 Market St., R. J. Bidwell, Co., Garfield 5512 

Stations— WTHT, Hartford, Conn.; WDAN, Danville, 111.; WOKO, Albany, 
N. Y.; WABY, Albany, N. Y.; WENY, Elmira, N. Y.; WHDL, Olean, N. 
Y.; WHEC, Rochester, N. Y.; WRAK, Williamsport, Pa. 

NATIONAL BROADCASTING COMPANY 

(National Spot and Local Sales Division) 
New York City— 30 Rockefeller Plaza Circle 7-8300 

James V. McConnell, National Manager; W. O. Tilenius, W. C. Roux, Asis- 

stant Managers. 

B ^ «__Hotel Bradford, 5E. Kettell Hancock 4261 

Cleveland— 815 Superior Ave., N. E., Donald G. Stratton Cherry 0942 

Chicago — Merchandise Mart Superior 8300 

Oliver Morton, Manager. 

155 



Denver — 1625 California Street, James R. MacPherson Main 6211 

Hollywood — Sunset & Vine, Robert E. Howard Hollywood 6l6l 

San Francisco— Taylor & O'Farrell Sts., C. Nielson Sutter 1920 

Washington, D. C. — Trans-Lux Bldg., Mahlon Glascock Republic 5400 

Stations— KPO, San Francisco, Calif.; KOA, Denver, Colo.; WRC, Wash- 
ington, D. C; WMAQ, Chicago, 111.; WOWO, Fort Wayne, Ind.; WBZ- 
WBZA, Boston-Springfield, Mass.; WEAF, New York, N. Y.; WGY, Sche- 
nectady, N. Y.; WTAM, Cleveland, Ohio; KYW, Phildelphia, Pa.; KDKA, 
Pittsburgh, Pa. 

NATIONAL BROADCAST SALES 

Toronto — 25 King Street, West ELgin 1165 

R. E. McGuire, Toronto Office Manager. 

Montreal — 660 St. Catherines St., West Harbour 3051 

R. A. Leslie, Manager. 

Stations — CKEY, Toronto, Ont.; CJAD, Montreal, Que.; CKWS, Kingston, 
Ont.; CHEX, Peterborough, Ont.; CFCH, North Bay Ont.; CJKL, Kirk- 
land Lake, Ont.; CKGB, Timmins, Ont.; CKRN, Rouyn, Que.; CKVD, 
Val d'Or, Que.; CHAD, Amos, Que.; CFPA, Port Arthur, Ont.; CKTB, 
St. Catharines, Ont. 

NEW ENGLAND RADIO ADVERTISING COMPANY 

Boston— 507 Statler Building Hubbard 3225 

R. C. Foster, Executive in Charge; Gertrude Saxe, Manager. 
Stations— WDRC, Hartford; WELI, New Haven; WPRO, Providence; 
WSAR, Fall River; WHAI, Greenfield; WOCB, Cape Cod; WNBH, New 
Bedford; WBRK, Pittsfield; WESX, Salem; WMAS, Springfield; WABI, 
Bangor; WCOU, Lewiston; WGAN, Portland; WAGM, Presque Isle; 
WMUR, Manchester; WSYB, Rutland; WNEW, New York; WOV, New 
York; WSNY, Schenectady. 

NORTHERN BROADCAST SALES 

Toronto — Bank of Commerce Bldg Elgin 1165 

R. A. Leslie, Manager; N. D. Brown, C. E. Wingrove. 

Montreal— 310 Keefer Bldg HArbour 3051 

Roy Hoff, Manager. 

Stations— CKWS, Kingston, Ont.; CJKL, Kirkland Lake, Ont.; CFCH, North 
Bay, Ont.; CHEX, Peterborough, Ont.: CKGB, Timmins, Ont.; CKRN, 
Rouyn-Noranda, Que.; CKVD, Val D'Or, Que.; CHAD, Amos (Northern 
Quebec B 'casting System). 

NORTHWEST RADIO ADVERTISING CO. 

Seattle— American Bldg Elliot 5488 

Edwin A. Kraft, General Manager; W. L. Paul, Assistant Manager. 
Stations — KINY, Juneau, Alaska; KTKN, Ketchikan., Alaska. 

PAN AMERICAN BROADCASTING COMPANY 

(Latin- American and Foreign Station Representative) 

New York City— HO Madison Avenue, (17), E. Bernald, Manager MUrray Hill 2-0811 

Chicago— -228 North La Salle St., F. R. Jones, Manager State 5096 

Cleveland — 1635 East Twenty-Fifth St., Alonzo Hawley Prospect 2922 

Hollywood— 6362 Hollywood Blvd., H. O. Grifiith Granite 1726 

San Francisco — 168 Market St., S. P. LaDue Douglas 4475 

Seattle— White Bldg., Hal Pearce Main 6626 

Stations — KFQD, Anchorage; Red Argentina De Emisoras Splendid, CIA. 
Broadcasting De La Patagonia, ZFY, British Guiana; La Cooperativa 
Vitalicia, Chile; Barranquilla, Emisoras Unidas; Barranquilla, La Voz De 
La Patria; Bucaramanga, Radio Santander; Bogota: La Voz De La Victor, 
Radio Mundial; Cali: La Voz Del Valle, Radio Cali, Radio Pacifico; 
Medellin: La Voz De Antioquia; Pereira: La Voz De Pereira; San Jose: 
La Voz De La Victor, La Voz De La Democracia; Guantanamo: CMKS; 
Havana: CMQ Network; HIN-HHN, Ciudad Trujillo; Radio Comercial, 
Quito; YSO-YSN, San Salvador; TGW, Guatemala; HHW-HH3W-HHBM, 
Port-au-Prince; HRN Tegucigalpa; Rikisutvarpid, Reykjavik; YNDS-YNPS- 
YNDG, Managua; VONF-H-G, St John's; Radio Mil Network, Mexico; 
HP5J-6J, Panama City; ZP9, Asuncion; Cia Peruana De Radiodifusion: 
WKAQ-WIAC, San Juan; WPAB, Ponce; WPRA, Mayaguez; El Especta- 
dor, Uraguay; Radio Caracas, Radiodifusora Ven., Caracas; Ecos Del Zulia, 
Radio Popular, Maracaibo; La Voz Del Tachira, San Cristobal. 

156 



. . . STATION REPRESENTATIV ES • • • 

JOHN E. PEARSON COMPANY 

Chicago — 360 N. Michigan Avenue FRanklin 2359 

John E. Pearson, Owner; Kay Fisher, Sales; James F. Brown, Sales; Suzanne 
Masterson, Office Manager; Agnes Terrace, Secretary. 

New York— 250 Park Ave PLaza 8-2255 

Hines H. Hatchett, Manager; John McSweeney, Salesman; Kay Kane, Office 
Mgr.; Florence Albus, Secretary. 

Kansas City, Mo. — Dierks Bldg., Owen H. Balch, Manager Grand 2144 

Christine Mitchell, Secretary. 

Stations— WIRE, Indianapolis, Ind.; WAOV, Vincennes, Ind.; KSAL, Salina, 
Kans.; WEW, St. Louis, Mo.; KWTO, Springfield, Mo.; WLOL, St. Paul, 
Minn.; WIND, Chicago, 111.; KLCN, Blytheville, Ark.; WCAR, Pontiac, 
Mich.; KGKL, San Angelo, Texas; KBST, Big Spring, Texas; KRBC, Abilene, 
Texas; KATE, Albert Lea-Austin, Minn.; KYSM, Mankato, Minn.; KFVS, 
Cape Giradeau, Mo.; KHMO, Hannibal, Mo.; WKRO, Cairo, 111.; WSBP, 
Sarasota, Fla.; KOAM, Pittsburgh, Pa.; WBIR, Knoxville, Tenn.; KCMO, 
Kansas City, Mo.; KWNO, Winona, Minn.; KWOC, Poplar Bluff, 
Mo.; WINK, Ft. Myers, Fla.; WTSP, St. Petersburg-Tampa, Fla.; 
KVGB, Great Bend, Kan.; KWLM, Willmar, Minn.; WOV, New York, 
N. Y.; WCMI, Ashland, Ky.; KFDA, Amarillo, Texas; WLAK, Lakeland, 
Fla.; WLAP, Lexington, Ky.; Southern Minnesota Radio Network; West 
Texas Network (KRBC-KBST-KGKL); Florida West Coast Group (WTSP- 
WLAK-WSPB- WINK) . 

JOHN H. PERRY ASSOCIATES 

New York— 310 East 45th St., (17) MUrray Hill 4-1647 

William K. Dorman, Manager; W. T. Kelly, J. F. Neal. 

Chicago — 122 S. Michigan Avenue, O. J. Ranft, Manager Harrison 8085 

Detroit — 7338 Woodward Avenue, J. J. Higgins, Manager Madison 0790 

Atlanta — 1220 Rhodfca-Haverty Bldg., Mrs. Alice S. Grant, Manager Walnut 1334 

Philadelphia — 12 South 12th St., Robert Hitchings, Manager Walnut 3555 

Stations— WJHP, Jacksonville, Fla.; WTMC, Ocala, Fla.; WDLP, Panama 

City, Fla.; WCOA, Pensacola, Fla. 

EDWARD PETRY & COMPANY, INC. 

New York City— 17 East 42nd Street MUrray Hill 2-4400 

Edward Petry, President; Henry Christal, Secretary-Treasurer; Henry Ring- 
gold, Albert Young, Jr., Mason McGuire, Lloyd George Venard, Volney F. 
Righter, John Harrington, James O. Parsons, Jr., Max Everett, George 
Klayer, Norman R. Prouty. 

Chicago — 400 N. Michigan Avenue Delaware 8600 

Edward Voynow, Vice-President; John Ashenhurst, Louis A. Smith, James 
L. Thompson, Irvin Gross, Buell Herman. 

Detroit — General Motors Bldg Madison 1035 

William Cartwright. 

San Francisco— Russ Bldg., Earle H. Smith Garfield 4082 

los Angeles — 601 W. 5th Street, Chester Matson Michigan 8729 

St. Louis — Shell Bldg., George Kercher Chestnut 7191 

Stations — KLARK, Little Rock, Ark.; KARM, Fresno, Cal.; KFI, Los Angeles, 
Calif.; KQW, San Francisco, Calif.; WICC, Bridgeport, Conn.; WSB, Atlanta, 
Ga.; KFH, Wichita, Kans.; WHAS, Louisville, Ky.; WSMB, New Orleans, 
La.; WBAL, Baltimore, Md.; WNAC, Boston, Mass.; WLLH, Lowell, Mass.; 
WMAS, Springfield, Mass.; WAAB, Worcester, Mass.; WJR, Detroit, Mich.; 
KSTP, St. Paul, Minn.; WDAF, Kansas City, Mo.; KOIL, Omaha, Neb.; 
WBEN, Buffalo, N. Y.; WAGE, Syracuse, N. Y.; WGAR, Cleveland, Ohio; 
KVOO, Tulsa, Okla.; KGW, Portland, Ore.; WEAN, Providence, R. I.; 
WSM, Nashville, Tenn.; WFAA, Dallas, Texas; KGKO, Ft. Worth-Dallas, 
Texas; WBAP, Fort Worth, Texas; KPRC, Houston, Texas; WOAI, San 
Antonio, Texas; KSL, Salt Lake City, Utah; WTAR, Norfolk, Va.; WRNL, 
Richmond, Va.; KOMO, Seattle, Wash.; KHQ, Spokane, Wash.; KGA, 
Spokane, Wash.; WTMJ, Milwaukee, Wise; Texas Quality Network; 
Yankee Network, KFOR, Lincoln, Neb.; KTBS, Shreveport, La.; WHTD, 
Hartford, Conn.; Northwest Network. 

157 



RALPH L. POWER 

(Australian Representative) 

Los Angeles — 767 Castelar (12), Eugene Parker Mutual 5277 

210 W. 7th St. (14), R. L. Power Madison 4221 

Station — Representation of stations in Australia, New Zealand and South 
Africa. 

RADIO ADVERTISING CO. 

New York— 521 Fifth Avenue (17) MUrray Hill 2-2170-1 

Louis J. F. Moore, Manager. 

Chicago — 333 N. Michigan Avenue (1) Central 1742-3 

R. L. Swats, Jr., Manager. 

Detroit — 28 W. Adams Ave. (26), Robert Rains, Mgr Cherry 8321 

San Francisco — Russ Bldg. (4), L. Ray Rhodes, Manager Exbrook 2093 

Los Angeles— -707 South Hill St. (14), J. Leslie Fox Van Dyke 1901 

Stations— KROC, Rochester, Minn.; WJNO, W. Palm Beach, Fla.; WAZL, 
Hazleton, Pa.; WEST, Easton, Pa.; WHKC, Columbus, Ohio; WTOL, Toledo, 
Ohio; WMBS, Uniontown, Pa.; WKAT, Miami Beach, Fla.; WAAT, Newark, 
N. J.; WHKK, Akron, O.; KROW, Oakland, Calif.; WHBL, Sheboygan, Wis. 

RADIO CENTRE LIMITED 

Toronto— -64 Wellington St., West WAverly 2036 

D. Spencer Grow, Manager. 



RADIO REPRESENTATIVES, LTD. 

Toronto— 4 Albert Street WAverly 6151 

J. Slatter, General Manager. 

Montreal — 337 Dominion Square Bldg., W. Dippie, Mgr HArbour 7811 

Stations — CFCN, Calgary, Alta.; CJCJ, Calgary, Alta.; CFRN, Edmonton, 
Alta.; CKNW, New Westminister, B. C; CKMO, Vancouver, B. C; CKPR, 
Fort William, Ont.; CHGS, Summerside, P. E. I.; CKCH, Hull, Que.; CKCV, 
Quebec City, Que.; CFQC, Saskatoon, Sask.; CJSO, Sorel, P. Q.; CHUM, 
Toronto, Ont. (Montreal Only). 



RADIO SALES 

(The SPOT Broadcasting Division of the Columbia Broadcasting System) 

New York — 485 Madison Avenue Wickersham 2-2000 

J. L. Van Volkenburg, General Sales Manager; Herbert A. Carlborg, 
Eastern Sales Manager; E. J. Heerdt, Jr., Sales Service Manager; Richard F. 
Hess, Supervisor of Research; Dick Dorrance, Promotion Director; Alice 
Santti, Manager Clearance Dept.; G. R. Dunham, Jr., A. H. Flaten, Don 
Miller, Roy F. Shults, Gordon Owen. 

Chicago — 410 N. Michigan Avenue Whitehall 6000 

W. S. Edwards, Western Sales Manager; Ted McLoney, J. M. Ward, Wm. 
Parker, Ted Swift, Charles Compton. 

Atlanta — 101 Marietta St. Bldg Jackson 5960 

H. H. Holtshouser, Sales Manager. 

St. Louis — Mart Bldg., Carter Ringlep, Sales Manager Central 8240 

San Francisco — Palace Hotei Yukon 1700 

Jack Brumbach, Sales Manager for Northern California & the Northwest. 

158 



STATION REPRESENTATIVES 



Los Angeles— Columbia Square Hollywood 1212 

Meredith Pratt, Sales Manager for Southern California. 
Stations— WAPI, Birmingham, Ala.; KNX, Los Angeles, Calif.; WTOP, 
Washington, D. C; WBBM, Chicago, 111.; WEEI, Boston, Mass.; WCCO, 
Minneapolis-St. Paul, Minn.; KMOX, St. Louis, Mo.; WABC, New York, 
N. Y.; WBT, Charlotte, N. C; Columbia California Network; Columbia 
New England Network; Columbia Pacific Network. 



WILLIAM G. RAMBEAU COMPANY 

Chicago— 360 N. Michigan Ave Andover 5566 

William G. Rambeau, Owner; Mary S. Rudd, Mary Moore. 

New York City— Chanin Bldg LExington 2-1820 

William M. Wilson, Manager; Robt. L. Brockman, Dorothy P. Phillips, 

Los Angeles— 5833 Fernwood Ave., Fred L. Allen, Manager Granite 3636 

Stations— KTKC, Visalia, Calif.; KSAN, San Francisco, Calif.; KMYR, Den- 
ver, Colo.; WNAB, Bridgeport, Conn.; WATR, Waterbury, Conn.; KBUR, 
Burlington, Iowa; WDSM, Duluth-Superior, Minn.; WDGY, Minneapolis, 
Minn.; WIL, St. Louis, Mo.; WJTN, Jamestown, N. Y.; WHN, New York, 
N. Y.; WRAW, Reading, Pa.; WHBQ, Memphis, Tenn.; KEVR, Seattle, 
Wash.; KFWB, Los Angeles, Calif.; WCLO, Janesville, Wise.; KBIZ, 
Ottumwa, la.; WNBH, New Bedford, Mass.; WOCB, Cape Cod, Mass.; Iowa 
Tail Corn Network; KROS, Clinton, la.; KDTH, Dubuque, la.; KVFD, Fort 
Dodge, la.; FFJB, Marshalltown, la.; KTRI, Sioux City, la.; KICD, Spenser, 
la.; WKBV, Richmond, Ind.; WJAS, Pittsburgh, Pa.; WHJB, Greenburg, Pa.; 
WNHC, New Haven, Conn.; KFBC, Cheyenne, Wyo.; KWBR, Oakland, 
Calif.; WAGC, Chattanooga, Tenn.; KLUF, Galveston, Texas; WGRM, 
Greenwood, Miss.; WJXN, Jackson, Miss.; WMIS, Natchez, Miss.; WJBW, 
New Orleans, La.; WORD, Spartanburg, S. C. 



PAUL H. RAYMER COMPANY 

Chicago — 435 N. Michigan Avenue (11) Superior 4473 

Paul H. Raymer, Richard F. Kopf, Garfield C. Packard, M. R. Tennerstedt. 

New York— 366 Madison Avenue (17) MUrray Hill 2-8689 

Fred C. Brokaw, Peirce L. Romaine, Paul Tiemer, Charles A. Hammarstrom. 

Detroit— 28 W. Adams St. (26), Robert B. Rains Cherry 8321 

San Francisco — Russ Bldg. (4)fi L. Ray Rhodes Exbrook 2093 

Los Angeles— 707 South Hill St. (14), J. Leslie Fox Vandike 1901 

Stations — WBRC, Birmingham, Ala.; KTAR, Phoenix, Ariz.; KVOA, Tucson, 
Ariz.; KERN, Bakersfield, Calif.; KXO, El Centro, Calif.; KMJ, Fresno, Calif.; 
KMPC, Los Angeles, Calif.; KFBK, Sacramento, Calif.; KFSD, San Diego, 
Calif.; KTMS, Santa Barbara, Calif.; KWG, Stockton, Calif.; WDRC, Hart- 
ford, Conn.; WDEL, Wilmington, Del.; WSBT, South Bend, Ind.; KWFT, 
Wichita Falls, Texas; WGAN, Portland, Me.; WCAO, Baltimore, Md.; 
WTAG, Worcester, Mass.; Michigan Radio Network; WXYZ, Detroit, 
Mich.; WOOD, Grand Rapids, Mich.; KWK, St. Louis, Mo.; WHK, Cleve- 
land, Ohio; KOH, Reno, Nev.; WSYR, Syracuse, N. Y.; WTRY, Troy, 
N. Y.; WKBN, Youngstown, Ohio; KEX, Portland, Ore.; WKBO, Harris- 
burg, Pa.; WGAL, Lancaster, Pa.; WORK, York, Pa.; WPRO, Providence, 
R. I.; WDOD, Chattanooga, Tenn.; WLAC, Nashville, Tenn.; WRVA, 
Richmond, Va.; KJR, Seattle, Wash.; Arizona Broadcasting Co.; McClatchy 
Bee Line; Tri-Penn Group; WINS, New York, N. Y.; WCAU, Philadelphia, 
Pa. (Pacific); KFAB, Omaha, Neb. 

159 



REGIONAL RADIO SALES COMPANY 

Chicago— 360 N. Michigan Avenue Central 6595 

George Clifford, Partner. 

Milwaukee— 231 W. Wisconsin Br. 2579 

Myles H. Johns, Sr., Partner; Winifred Land, assistant to Mr. Johns. 
Stations— WRJN, Racine, Wise; WIGM, Medford, Wise; KGDE, Fergus 
Falls, Minn.; KVOX, Moorhead, Minn. 



VIRGIL REITER & CO. 

Chicago — 400 N. Michigan Ave. (11) Superior 5072 

Virgil Reiter, Jr., Owner. 

Station — WCAU, Philadelphia, Pa. 



SEARS & AYER, INC. 

Chicago — 612 N. Michigan Ave Superior 8177 

B. H. Sears, President; A. T. Sears, Secretary-Treasurer. 

New York City — 295 Madison Ave LExington 2-0772 

P. Joseph Bogner, Jack Martin, Robert C. Whitehead, Jr. 

Kansas City— 15 W. 10th St., Wm. Temple, Mgr Victor 0021 

Hollytvood — 6123 Selma Ave., Homer Griffith, Mgr Granite 6113 

San Francisco — 681 Market St., Edith Olson Douglas 4475 

Portland- -Studio Bldg. (5), James McLoughlin, Mgr Beacon 4107 

Seattle— 318 Douglas Bldg., R. G. Chastain, Mgr Elliot 3300 

Stations— WHMA, Anniston, Ala.; WJBY, Gadsden, Ala.; WLAY, Muscle 
Shoals, Ala.; WHBB, Selma, Ala.; WKEU, Griffin, Ga.; WMTV, East St. 
Louis, 111.; WGIL, Galesburg, 111.; WCBS, Springfield, 111.; WHDF, Calumet- 
Houghton, Mich.; WJMS, Ironwood, Mich.; WGCM, Biloxi-Gulfport, Miss.; 
WCBI, Columbus, Miss.; KWOS, Jefferson City, Mo.; WMBH, Joplin, Mo.; 
WTMV, East St. Louis, 111.; KORN, Fremont, Nebr.; KGFW, Kearney, Nebr.; 
WBTA, Batavia, N. Y.; WLPM, Suffolk, Va.; WATW, Ashland, Wise; 
KPOW, Powell, Wyo.; KWYO, Sheridan, Wyo.; KWFC, Hot Springs, Ark.; 
WJBC, Bloomington, 111.; WROX, Clarksdale, Miss.; WELO, Tupelo, Miss.; 
KTTS, Springfield, Mo.; WMOX, Meridian, Miss.; WJPR, Greenville, Miss.; 
WOSH, Oshkosh, Wis.; WRJN, Racine, Wis.; WCOR, San Antonio, Texas; 
KONP, Port Angeles, Wash.; KHBG, Okmulgee, Okla. 



HORACE N. STOVIN AND COMPANY 

Toronto — 1402 Victory Bldg Adelaide 9184 

H. N. Stovin, A. A. McDermott, J. R. Pearcey, J. R. Knox. 

Montreal— 608 Keefer Bldg., R. F. Bowden, Mgr Plateau 8749 

Winnipeg — c/o Radio Station CKY, 608 Manitoba Telephone System Bldg. . Winnipeg 92-191 
A. J. Messner, Mgr.; F. Ward, S. L. Irwin. 

Stations— CJCH, Halifax, N. S.; CHSJ, Saint John, N. B.; CKCW, Moncton, 
N. B.; CJEM, Edmundston, N. B.; CJBR, Rimouski, Quebec; CKSF, 
Cornwall, Ont.; CFBR, Brockville, Ont.; CHOV, Pembroke, Ont.; CFOR, 
Orillia, Ont.; CFPL, London, Ont. (Montreal & Winnipeg only); CHML, 
Hamilton, Ont. (Montreal & Winnipeg only); CKLW, Windsor, Ont.; 
CFOS, Owen Sound, Ont.; CJRL, Kenora, Ont.; CKY, Winnipeg, Man.; 
CKX, Brandon, Man.; CFAR, Flin Flon, Man.; CJGX, Yorkton, Sask.; 
CKLN, Nelson, B. C; CJOR, Vancouver, B. C; CFPR, Prince Rupert, B. C. 

160 



• • • STATION REPRESENTATIVES • • • 

TAYLOR— HOWE— SNOWDEN RADIO SALES 

Amarillo, Texas — Radio Building Amarillo 4242 

Alex Keese, General Manager; O. L. Ted Taylor, Exec. Partner; Gene Howe, 
T. E. Snowden, Partners. 

Chicago — 360 North Michigan (1), Tom Peterson, Mgr State 5260 

Dallas— $06 Tower Petroleum Bldg., C. Melville, Mgr Riverside 5663 

New York City— 19 W. 44th St., Jack Keasler, Mgr MU 2-2485 

San Francisco — 681 Markt St. (28), David Williamson, Mgr Douglas 4475 

Hollywood — 6362 Hollywood Blvd. (28), Homer Griffith, Mgr Granite 6113 

Seattle— 1011 American Bldg., Gilbert Wellington, Mgr Elliott 3933 

Stations— KGNC, Amarillo, Texas; KFYO, Lubbock, Texas; KTSA, San An- 
tonio, Texas; KRGV, Weslaco, Texas; KFDM, Beaumont, Texas; KTOK, 
Oklahoma City, Okla.; The Oklahoma Network; KTBC, Austin, Texas; 
KOME, Tulsa, Okla.; KGFF, Shawnee, Okla.; KADA, Ada, Okla.; KCRC, 
Enid, Okla.; KBIX, Muskogee, Okla.; KVSO, Ardmore, Okla.; KGGM, 
Albuquerque, N. M.; KVSF, Santa Fe, N. M. 

WILLIAM M. TEMPLE 

Kansas City, Mo.— 15 W. Tenth Street Victory 0021 

ADVERTISING TIME SALES CO. 

Dallas — 507 Texas Bank Bldg., Irl W. Brown, Manager Central 9026 

New York— GO East 42nd St., Lowell W. Brown, Manager MUrray Hill 6-1788 

Chicago — 360 N. Michigan Ave., John Alexander, Manager Franklin 5241 

St. Louis— 915 Olive St., Fred J. Wright, Manager Chestnut 1965 

San Francisco — 155 Sansome St., R. J. Birch, Manager Davenport 4164 

EDWARD S. TOWNSEND COMPANY 

San Francisco — Russ Bldg., Edward S. Townsend, Owner Exbrook 2164 

Station— WOR, New York, N. Y. 

TRI-CITY STATIONS OF VIRGINIA 

Lynchburg, Va. — Allied Arts Bldg., Philip P. Allen, General Manager Lynchburg 3032 

Katherine Gleason, Traffic; J. P. Read, Jr., Auditor. 

Stations— WBTM, Danville, Va.; WLVA, Lynchburg, Va.; WSLS, Roa- 
noke, Va. 

J. FRANKLYN VIOLA AND COMPANY 

(Foreign Language Representative*) 

New York City— 152 W. 42nd St., J. Franklyn Viola, President CHickering 4-3254 

♦Stations represented for the broadcasting and producing of foreign language programs only. 

161 



THE WALKER COMPANY 

New York— 551 Fifth Avenue MUrray Hill 2-7986-7 

J. Wythe Walker, C. Otis Rawalt, Frederic E. Lake. 

Chicago — 360 North Michigan Ave., Hal Holman State 5262 

Kansas City, Mo.— 15 W. 10th St., Wm. Temple Victory 0021 

Los Angeles — 568 Chamber of Commerce Bldg., Walter Biddick Richmond 6184 

Stations— KGIR, Butte, Mont.; WJAG, Norfolk, Nebr.; KLPM, Minot, 
N. D.; KABR, Aberdeen, S. D.; KOTA, Rapid City, S. D.; Z-Bar Net; WOLF, 
Syracuse, N. Y.; WBRK, Pittsfield, Mass.; WAIR, Winston-Salem, N. C; 
WLBC, Muncie, Ind.; KOCY, Oklahoma City, Okla.; KGBS, Harlingen, 
Texas; KXL, Portland, Ore.; KFBY, Spokane, Wash.; The Tobacco Network, 
North Carolina; WSAY, Rochester, N. Y.; WHED, Portsmouth, N. H.; 
KGHI, Little Rock, Ark.; WSLB, Ogdensburg, N. Y.; KFPW, Fort Smith, 
Ark.; Pacific Northwest Broadcasters. 

WAXELBAUM ADVERTISING CO. 

New York— 10 East 43rd St. (17) MUrray Hill 2-7398 

Benjamin Waxelbaum, Owner; Rita Klatzer, Office Manager; Louis Rosen, 
Acct. Executive. 

Stations— WHOM, WBNX, WBYN, WEVD, New York, N. Y. 

WEED & CO. 

New York — 350 Madison Avenue VAnderbilt 6-4542 

Joseph J. Weed, President; Norman V. Farrell, Paul Frank, Peter A. 
McGurk, Fred E. Wester, Edward B. Couglin, Edwin J. Fitzsimmons, 
Salesmen. 

Detroit — Book Bldg., Wm. J. Reilly, Manager Randolph 5382 

Chicago— 203 N. Wabash Avenue Randolph 7730 

C. C. Weed, Vice-President. 

Boston — Statler Bldg., Dana Baird, Manager Hubbard 5677 

Hollywood — 6253 Hollywood Blvd., Lincoln P. Simonds, Manager Hillside 8611 

San Francisco — Mark Hopkins Hotel, Lincoln P. Simonds, Manager Yukon 1899 

Stations— KSFO, San Francisco, Calif.; WTIC, Hartford, Conn.; WWDC, 
Washington, D. C; WMBR, Jacksonville, Fla.; WSUN, St. Petersburg, Fla.; 
WSOY, Decatur, 111.; WTAX, Springfield, 111.; WHBU, Anderson, Ind.; 
WEOA, Evansville, Ind.; WGBF, Evansville, Ind.; WHOT, South Bend, 
Ind.; WBOW, Terre Haute, Ind.; KGLO, Mason City, la.; KGGF, Coffeyville, 
Kan.; KALB, Alexandria, La.; WRDO, Augusta, Me.; WLBZ, Bangor, Me.; 
WCSH, Portland, Me.; WORC, Worcester, Mass.; WSLI, Jackson, Miss.; 
KFBB, Great Falls, Mont.; WEBR, Buffalo, N. Y.; WMCA, New York, 
N. Y.; WWNY, Watertown, N. Y.; WAKR, Akron, O.; WIZE, Springfield, 
Ohio; WAYS, Charlotte, N. C; WRAL, Raleigh, N. C; WING, Dayton, 
Ohio; WERC, Erie, Pa.; WJAR, Providence, R. I.; WFBC, Greenville, 
S. C; WDEF, Chattanooga, Tenn.; WRR, Dallas, Texas; KFJZ, 
Fort Worth, Texas; Texas State Network; WCAX, Burlington, Vt.; WTAQ, 
Green Bay, Wise; New England Regional Network; CFAC, Calgary, Alta.; 
Marjorie Mills Hour; CJCA, Edmonton, Aha.; CFGP, Grand Prairie, Alta.; 
CJOC, Lethbridge, Alta.; CKOV, Kelowna, B. C; CJAT, Trail, B. C; 
CKWX, Vancouver, B. C; CJVI, Victoria, B. C; CKRC, Winnipeg, Man.; 
CFNB, Fredericton, N. B.; CHNS, Halifax, N. S.; CJCB, Sydney, N. S.; 
CKOC, Hamilton, Ont.; CKWS, Kingston, Ont.; CKJL, Kirkland Lake, Ont.; 
CFCH, North Bay, Ont.; CHEX, Peterborough, Ont.; CJCS, Stratford, Ont.; 
CKSO, Sudbury, Ont.; CKGB, Timmins, Ont.; CFCY, Charlottetown, P. E. I.; 
CFCF, Montreal, Que.; CHAB, Moose Jaw, Sask.; CKBI, Prince Albert, Sask.; 
CKCK, Regina, Sask.; KNOW, Austin, Texas; KTHT, Houston, Texas; 
KABC, San Antonio, Texas; WACO, Waco, Texas; WKWK, Wheeling, 

162 



STATION REPRESENTATIVES 



W. Va.; KPAS, Los Angeles, Calif.; KTFI, Twin Falls, Idaho; WLAW, 
Lawrence, Mass.; KGVO, Missoula, Mont.; WMUR, Manchester, N. H.; 
WMSA, Massena, N. Y.; WHGB, Harrisburg, Pa.; WKST, New Castle, 
Pa.; KQV, Pittsburgh, Pa.; WKIX, Columbia, S. C; WSVA, Harrisonburg, 
Va.; Sunshine Trio (Florida); Universal Broadcasting Co. (Coast); CFJC, 
Kamloops, B. C; CKEY, Toronto, Ont. 

HOWARD H. WILSON COMPANY 

Chicago — 75 East Wacker Drive Central 8744 

S. M. Aston, George E. Halleman, George E. Wilson. 

New York— 551 Fifth Ave MUrray Hill 6-1230 

W. S. Clark, Edward Devney. 

Hollywood — 6362 Hollywood Blvd., Homer O. Griffith Granite 6113 

San Francisco — 681 Market St., D. Williamson Garfield 5512 

Seattle — American Bldg., G. Wellington. 

Stations— WCOV, Montgomery, Ala.; WHBF, Rock Island, 111.; WDZ, Tus- 
cola, 111.; WDNC, Durham, N. C; WPIC, Sharon, Pa.; KELO, Sioux Falls, 
S. D.; KSOO, Sioux Falls, S. D.; WJHL, Johnson City, Tenn.; KROD, 
El Pa*o, Texas; WDEV, Waterbury, Vt.; WKBH, La Crosse, Wise; WIBA, 
Madison, Wise; WEMP, Milwaukee, Wise; WAIT, Chicago, 111.; WHCU, 
Ithaca, N. Y.; WMAM, Marinette, Wise; WSAU, Wausau, Wise; WKMO, 
Kokomo, Ind.; WCOS, Columbia, S. C; KAVE, Carlsbad, N. M.; KUJ, 
Walla Walla, Wash.; WMPS. Memphis, Tenn.; KXRO, Aberdeen, Wash.; 
WKBB, Dubuque, Iowa; KTYW, Yakima, Wash.; WWSR, St. Albans, Vt.; 
WHKY, Hickory, N. C; CFCN, Calgary, Alta.; CFRN, Edmonton, Alta.; 
CKPR, Fort William, Ont.; CFQC, Saskatoon, Sask.; CKCH, Hull, Que.; 
CHLT, Sherbrooke, Que. 

HELEN WOOD 

New York— 39 E. 63rd St REgent 7-1154 

Helen Wood, Manager; Lionel E. Colton, Account Executive; Peggy Sands, 
Office Manager. 

Stations— WSRR, Stamford, Conn.; WSNY. Schenectady, N. Y.; WIBX, 
Utica, N. Y.; Connecticut State Network; WATM, Watertown, N. Y.; KCRA, 
Sacramento, Calif.; WPAD, Paducah, Ky.; WHOP, Hopkinsville, Ky.; 
WSON, Henderson, Ky. 

ADAM J. YOUNG, JR., INC. 

New York— 11 West 42nd Street LOngacre 3-1926 

Adam J. Young, Jr., President; Paul S. Wilson, Thomas F. Malone. 

Chicago — 55 E. Washington Street Andover 5448 

Robert S. Russell, Manager. 

Los Angeles — 448 S. Hill St., Forrest C. Pearson Michigan 192 1 

San Francisco — 627 Mills Bldg., Duncan A. Scott Sutter 1393 

Stations— CKLW, Detroit, Mich.; CKX, Brandon, Man., Canada; CHML, 
Hamilton, Ont.; CJAD, Montreal, Que.; CKAC, Montreal, Que.; CFRB, 
Toronto, Ont.; CHUM, Toronto, Ont.; CJOR, Vancouver, B. C; CKY, 
Winnipeg, Man.; KLO, Ogden, Utah; KALL, Salt Lake City, Intermountain 
Network; KICA, Clovis, N. M.; KYA, San Francisco, Calif.; WABI, Bangor, 
Me.; WFPG, Atlantic City, N. J.; WHB, Kansas City, Kansas State Network; 
WHDH, Boston, Mass.; WIBG, Philadelphia, Pa.; WQXR, New York, 
N. Y.; CFAR, Flin Flon, Man.; CFOR, Orillia, Ont.; CFOS, Owen Sound, 
Ont.; CHLT, Sherbrooke, Que.; CHOV, Pembroke, Ont.; CHRC, Quebec, 
Que.; CHSJ, St. John, N. B.; CJBR, Rimouski, Que.; CJEM, Edmundston, 
N. B.; CJFX, Antigonish, N. S.; CJRL, Kenora, Ont.; CKFI, Fort Frances, 
Ont.; CKLN, Nelson, B. C. 

163 




24 hours a day, from coast to coast, at high speed, over 
wires carrying radio news only, United Press brings 
broadcasters in every one of the 48 states — 

26 news roundups a day, punctuating a steady flow 
of datelined dispatches . . . 

14 regional reports a day. These flow into stations for a 
total of four and a half hours, cover every big broadcast 
period of the day, from six in the morning until 
eleven at night. They go into both the roundups 
and datelined news . . . 

24 special features. Seventeen of them are daily, 
including four on sports . . . 

3000 words a day of spot sports bulletins — enough 
to make two 15-minute newscasts in addition to 
the four features. 



United Press has more radio news clients than 
all other services combined. Because it offers 
more than any other service. 



NEWS SERVICES 



International News Service 

New York— 235 East 45th Street MUrray Hill 2-0131 

Executives 

General Manager Seymour Berkison 

Editor-in-Chief Barry Faris 

Business Manager William B. Goode 

Sales Manager Frank J. Nicht 

Press Association, Inc. (Associated Press) 

New York— 50 Rockefeller Plaza Circle 7-7363 

Executives 

General Manager William J. McCambridge 

Assistant General Manager Oliver Gramling 

Radio News Director Tom O'Neil 

Reuters 

New York— 50 Rockefeller Plaza Circle 6-3960 

Executives 

Manager D. Kimpton Rogers 

News Editor Stanley Burch 

Secretary of Accountants Sally Ojala 

Chief Washington Correspondent Paul Scottrankine 

Senior Editor — Washington William Hardcastle 

Transradio Press Service, Inc. 

New York— 521 Fifth Avenue MUrray Hill 2-4053-4 

Executives 

Chairman of the Board Herbert Moore 

President Dixon Stewart 

United Press Associations 

New York— 220 East 42nd Street MUrray Hill 2-0400 

Executives 

President .Hugh Baillie 

Vice-President & General Business Manager. . E. M. Williams 

Radio News Manager Phil Newsom 

Sales Manager Jack Bisco 

Asst. Sales Manager Leroy Keller 



165 



Showmanship 



in 



Advertising 



Among the many important accounts of Buchanan ^ Company, Inc., the 
following are listed for their important place in. and their relationship to. 
these major mediums of entertainment. 

RADIO .MOTION PICTURES 

Adam Hats G.C.F. (General Cinema Finance) 

The Eskimo Pie Corporation International Pictures, Inc. 

Teen-timers, Inc. Paramount Pictures Inc. 

The Texas Company PRC Pictures, Inc. 

The Welch Crape Juice Company United Artists Corporation 

TELEVISION 
Allen B. I)u Mont Laboratories, Inc. 



BUCHANAN & COMPANY, Inc. 

A d v e rti s i n g 

1501 BROADWAY. N.EW YORK 18, X. Y. 

CHICAGO • SAN FRANCISCO • LOS ANGELES • BEVERLY HILLS 

166 



ADVERTISING 
* AGENCIES * 



Listing includes agencies placing network and important spot 
business during 1945 and those handling larger local accounts. 

Key to Symbols of Membership and Recognition Abbreviations 

AAAA . . . American Association of Advertising Agencies 

ABC ... A^udit Bureau of Circulation 

ABP . . . Associated Business Papers 

ANPA . . . American Newspaper Publishers 9 Association 

APA . . . Agricultural Publishers* Association 

FAAG . . . First Advertising Agency Group 

NOAB . . . National Outdoor Advertising Bureau 

OAAA . . . Outdoor Advertising Association of America, Inc. 

PPA . . . Periodical Publishers* Association 

PRB . . . Pacific Recognition Bureau 

SAAA . . . Southwestern Association of Advt. Agencies 

SNPA . . . Southern Newspaper Publishers' Association 



AD MASTERS ADV., INC. 

519 11th St., N.W., Washington 4, D. C. 
Phone District 0551 

President John E. Waterfield 

Treasurer Edmund S. Goss 

Radio Account Placed — WINX, Washing- 
ton, D. C. 

• 

ADVERTISING, INC. 

1523-29 Central National Bank Bldg, 

Richmond, Va. 

Phone 32800 & 3280Q 

ANPA— SNPA— APA— FAAG 

President J. Lynn Miller 

Vice-President M. T. Miller 

Secretary-Radio Director. .Alicia G. Smithers 
Radio Accounts Placed — Southern Dairies, 
R. F. & P. Railroad, Richmond Maid Mfg. 
Co., Henry R. Haase Furs, Sydnor & Hundley, 
Inc. 



ADVERTISERS BROADCASTING 
CO., INC. 

117 West 46th St., New York 19, N. Y. 
Phone BRyant 9-1176 

Executive Director M. Keilson 

Radio Director Sholom Rubinstein 

Producer Jacob F. Keilson 

Continuity Chief Jacob I. Freedman 

Program Planning David M. Hausdorff 



Radio Accounts Placed — Foreign Language 
Programs; General Foods Corp. (Maxwell 
House Coffee, Diamond Crystal Sale, Sanka 
Coffee, Baker's Cocoa, Yuban Coffee) ; Horo- 
witz-Margareten; I. Rokeach & Sons, Inc.; 
R. B. Davis Co. (Davis Baking Powder) ; 
Colgate-Palmolive-Peet Co. (Colgate Dental 
Cream) ; B. T. Babbitt, Inc. (Bab-O) ; Fran- 
cis H. Leggett & Co. (Premier Food Prod- 
ucts) ; Seeman Bros. (White Rose Tea) ; 
Whitehall Pharmacal Co. (Anacin, BiSoDoL, 
Kolynos Tooth Paste & Powder, New Hair 
Groom, Hill's Cold Tablets) ; Boyle-Midway, 
Inc. (Old English Household Products, 
Dextra) ; Best Foods, Inc. (Hecker's Cream 
Farina, H-0 Oats, Hellmann's Mayonnaise) ; 
Ralston-Purina Co. (Ralston, Instant Ralston, 
Shredded Ralston, Ry-Krisp) ; The Barbasol 
Co. (Barbasol) ; Penick & Ford, Ltd., (My-T- 
Fine Desserts) ; Ex-Lax, Inc. (Ex-Lax) ; 
Dugan Bros. (Dugan Breads) ; Carter Prod- 
ucts, Inc. (Carter's Little Liver Pills) ; "The 
'Junket' Folks" ("Junket" Rennet Products) ; 
General Baking Co. (Bond Bread) ; Florida 
Citrus Exchange (Florigold Oranges & 
Grapefruit) ; Pillsbury Flour Mills Co. 
(Pillsbury Enriched Farina) ; General Mills, 
Inc. (Betty Crocker Pea Soup Ingredients) : 
Murine; The Quaker Oats Co. (Quaker 
Oats) ; The Procter & Gamble Co. (Spic & 
Span) ; Lever Bros. Co. (Spry) ; United 
Fruit Co. (Bananas). 



167 



THEATRE OF ROMANCE 

JUDY CANOVA SHOW 

BILL STERN'S COLGATE 

SPORT NEWSREEL 

TERR Y & THE PIRA TES 

MAN ON THE FARM 
MANOR HOUSE PARTY 



Sherman & Marquette 

INC. 
ADVERTISING 

CHICAGO NEW YORK 

HOLLYWOOD 



168 



ADVERTISING AGENCIES 



ADVERTISING & SALES 
COUNCIL, INC. 

Winchester, Va. 
PPA 

President & Time Buyer John Freiburg 

Account Placed — O'Sullivan Rubber Co., 
Inc. 



AETNA ADVERTISING AGENCY 

1776 Broadway, New York, N. Y. 

Phone, Circle 7-7510 

ABP 

Partner Lawrence S. Morris 

Partner Julia Morris 



THE AITKIN-KYNETT COMPANY 

1400 South Penn Square 

Philadelphia 2, Pa. 

Phone Rittenhouse 7810 

AAAA — APA — NOAB — ABP — ANPA 

PPA — OAAA 

Senior Partner-Time Buyer H. H. Kynett 

Partner A. K. Aitkin 

Partner M. E. Goldman 

Radio Director D. Langan 

Radio Accounts Placed — Stephano Bros.; 
Phillips Packing Co.; R. M. Hollingshead 
Corp. 

• 



Radio Department..--. Harry Walsh, 

Catherine Harry, Helen Moeller. 

Radio Producers- • • • .Harry Walsh, 

Karl M. Joens. 
Radio Accounts Placed — P. F. Petersen 
Baking Co., George H. Lee Co., Merchants 
Biscuit Co., Nebraska Consolidated Mills Co., 
Nebraska Power Co., Byron Reed Co., Hill 
Hotel, Reeds Ice Cream Co., Pioneer Glass 
& Paint Co., United States National Bank, 
Quaker Petrolum Co. 



ALLIED ADVERTISING AGENCIES 

167 S. Vermont, Los Angeles 4, Cal. 
Phone, Drexel 7331 

President W. F. Gardner 

Vice-President A. H. Esary 

General Production Mgr W. H. Welsh 

Time & Space Buyer Shirley Peron 

Los Angeles Office Mgr John T. Bradley 

Branch Offices 

725 Hearst Bldg., 3rd & Market Sts. 

San Francisco, Cal. 

Phone, Douglas 7018 

1001 Northern Life Tower 

Seattle 1, Wash. 

Phone, Elliott 0936 

Time & Space Buyer Florence Hoff 

317 American Bank Building 

Portland 5, Oregon 

Phone, Atwater 1926 



R. H. ALBER CO. 

458 Chamber of Commerce Bldg., 

Los Angeles 15, Calif. 

Phone PRospect 3331 

ANPA 

President R. H. Alber 

Spot Time Buyer Pauline Hagen 

Radio Account Placed — Gospel B'casting 
Assn. 



ALLEN & REYNOLDS 

833 Insurance Bldg., Omaha, Nebr. 

Phone, Atlantic 4445 

AAAA— ANPA— APA— ABP 

Partners •• Earl H. Allen, 

Milton H. Reynolds 

Account Executives Earl H. Allen, 

Milton H. Reynolds, Clair Wolfe, Robert 
Reynolds, Karl M. Joens. 



ANDERSON, DAVIS & PLATTE, INC. 

50 Rockefeller Plaza, New York 20, N. Y. 

Phone Columbus 5-4868 

AAAA— PPA— ANPA 

President T. H. Anderson, Jr. 

Vice-President • .....EL H. Smith 

Secretary-Treasurer. . • • . .Lewis G. Van Akin 

Media Director. . . • • H. H. Thurlby 

Time Buyer. Corinne Dougherty 

Television Director. Karl Knipe 

Branch Office 
821 15th St., N.W., Washington, D. C. 
Phone NA 7142 
Radio Accounts Placed — Alexander Smith 
& Sons Carpet Co. (National spot), F. 
Schumacher & Co. (national spot), Dry Dock 
Savings Institution (local), Dura-Glass Nail 
Polish (national spot). 

Television Account Placed — Alexander 
Smith & Sons Carpet Co. 



169 



TEAM-WORK BRINGS RESULTS In The 
METR0P0UTA1S ITALO-AMERICAN MARKET 



^0\] tell us what to say to these 1,500,000 Italo-Americans who 
■*■ listen daily to our programs; we'll deliver your message to them, 
the way they understand it . . . like it . . . and act on it. We learned 
how to do it the hard way . . . and now with fourteen years behind 
us we have the solid experience to offer you the benefit of our success- 
ful system. 



LIDO BELLI 

Producer — Director — Announcer 

PROGRESSIVE RADIO ADVERTISING CO. 
260 East 161st Street New York 51, N. Y. 

MElrose 5-5522 

170 



ADVERTISING AGENCIES 



ANFENGER ADVERTISING 
AGENCY, INC. 

1706 Olive St., St. Louis, Mo. 

Phone CHestnut 6380 
AAAA— ABP— ANPA— PPA 

President .Enno D. Winnius 

Vice-Presidents H. Giord Till, 

George L. Prater, C. W. Aubuchon, W. J. 

Johnson. 

Radio Director Vernon L. Morelock 

Asst. Radio Directors Ray D. Williams, 

Lynn Westbury Brown 

Traffic Jean Gose 

Television Director Vernon L. Morelock 

Branch Office 

1050 Canal Bldg., New Orleans, La. 
Phone Raymond 0845 

Manager Walter Winius 

Asst. Radio Dir Ines Masia 

Radio Accounts Placed — American Packing 
Co., Boatmen's National Bank, F. Burkart 
Mfg. Co., Falls City Brewing Co., Jackson 
Brewing Co., St. Louis Dairy Council, Amer- 
ican Sporting Goods Co., Dazey Corp., Fixaco 
Co., Lion Oil Co., Seven-Up Bottling Co., 
Becker-Bischoff Chemical Co., Emerson Elec- 
trict Co., Hotel Jeferson, Merit Clothing Co., 
Meyer Bros. Drug Co., Reardon Co. 



ANIOL & AULD 

Transit Tower, San Antonio, Tex. 

Phone Fannin 9148 

ABP— SNPA— SAAA 

President Claude B. Aniol 



President J. W. Atherton 

Vice-President Lester Stone 

Secretary W. T. Tieman 

Treasurer H. P. Francis 

Time Buyer Wm. T. Tieman 

Program Director J. Dennis Molnar 

Branch Office 

100 Adelaide St., Toronto, Ont., Canada 

Radio Accounts Placed — Cuticura, 

Humphreys, Eno, North American Dye Corp., 

Scott's Emulsion, "Brylcreem," Phelps Dodge 

Refining Corp. 

ATHERTON & GRESHAN 

6000 Sunset Blvd., Hollywood 28, Calif. 
Phone Hollywood 7151 

Partner ••.... Al Atherton 

Partner M. H. Greshan 



AUBREY, MOORE & WALLACE, INC. 

2150 N. Michigan Ave., Chicago, 111. 

Phone Randolph 0830 

ANPA — ABP — PPA — APA — NOAB 

President James T. Aubrey 

Vice-Presidents John C. Moore, 

John J. Finlay. 
Radio Time Buyer-Production. John H. North 
Radio Accounts Placed — Chicago Solvay 
Coke Co., International Harvester Co., Mc- 
Ilhenney Co. (Tabasco), McKenzie Milling 
Co., Old Colony Beverages, Orange-Crush 
Co., Williamson Candy Co. (Oh Henry), 
O-Cedar Corp., Wyler & Co. 



ARROW ADVERTISING AGENCY 

40 E. 49th St., New York, N. Y. 
Phone PLaza 5-1140 

Radio Director Rosetta Valenti 

Space Buyer Angelo Sava 

Copy Chief H. D. Kline 

Radio Accounts Placed — Nagel Groves, 
Photo Specialties Co., Raymart Co. 



ATHERTON & CURRIER, INC. 

420 Lexington Ave., New York, N. Y. 

Phone MOhawk 4-8795 

ABP— ANPA— PPA 



N. W. AYER & SON, INC. 

West Washington Square Philadelphia 6, Pa. 

Phone Lombard 0100 

ANPA— PPA— ABP— APA— O AAA 

President H. A. Batten 

Executive Vice-Presidents . . Gerold M. Lauck, 
Clarence L. Jordan 

Branch Offices 

30 Rockefeller Plaza, New York 20, N. Y. 

Phone Circle 6-0200 

Radio Dept. 

Vice-President In Charge of Radio, 

H. L. McClinton 
Manager Radio Dept Robert Collins 



171 



MR. and MRS. 
FITZ-G-HONEY 



i.e. 



Ed and Pegeen Fitzgerald 



172 



ADVERTISING AGENCIES 



Talent Marge Kerr 

Comm. Copy Director Philip A. Young 

Business Manager T. J. McDermott 

Chief Time Buyer Clarence G. Cosby 

Radio Publicity Wauhillau La Hay 

Time Buyer Paul Kizenberger 

Television Director Donald N. McClure 

Comm. Films Director.. G. David Gudebrod 

Producers Wallace R. Magill, 

Les Quailey, J. F. Rourke, Charles A. 
Herbert, Joseph Ripley 

Writers Dorothy Zimmer, 

Jean Williams, Jean E. Bouillet, Ted 
Byron, Jay H . Smolin, Douglas W. 
Gibson 
Statler Office Bldg., Boston 16, Mass. 
Phone Hubbard 4970 

Vice-President E. Craig Greiner 

203 Taft Bldg., Hollywood 28, Calif. 
Phone Granite 3697 

Manager Herbert C. Sanford 

135 S. LaSalle St., Chicago 3, 111. 
Phone Randolph 3456 

Vice-President Sterling E. Peacock 

235 Montgomery St., San Francisco 4, Calif. 
Phone Sutter 2534 

Vice-President Carl J. Eastman 

2680 Penobscot Bldg., Detroit 26, Mich. 
Phone Randolph 3800 

Manager Thomas Jack Henry 

231 Dillingham Bldg., Honolulu 16, Hawaii 

Manager John S. Coonley 

Grosvenor House, Park Lane 
London Wl, England 

Manager Mortimer Bryans 

Radio Accounts Placed — Atlantic Refining 
Co., Bell Telephone System, Cliquot Club 
Co., Goodyear Engineering Corp., Hawaiian 
Pineapple Co., Dr. Hess & Clark, Illinois 
Bell Telephone Co., Kerr Chickeries, Michi- 
gan Bell Telephone Co., Electric Companies, 
Charles E. Hires Co., Wyandotte Chemical 
Co., United Drug Company. 

Television Accounts Placed — Atlantic Re- 
fining Co. 



Vice-President. . • • H. W. Mallinson 

Radio Department- .... Jack Wilcher, 

J. D. Knap, Jr., Bruce L. Small, W. D. 

Edouarde, Marjorie de Mott, Genevieve 

Schubert, Marie H. Missing. 

• 

BALDWIN, BOWERS & STRACHAN, 
INC. 

374 Delaware Ave., Buffalo 2, N. Y. 

Washington 6854 

APB-ANPA-PPA-APA-ABP 

President William M. Baldwin 

Vice President Everett L. Bowers 

Treasurer. . • • • • . . .Kenneth Strachan 

Radio Director -.Everett L. Thompson 

Radio Producers James E. Corbett, 

Jean Schantz, Joseph Radder, Kay Burk- 

hardt. 
Radio Accounts Placed — Maritime Milling 
Co., Sears Roebuck Co., Iroquois Beverage 
Corp., Erie Savings & Loan, S. R. Gerber 
Sausage Co., Sattler's Dept. Store, O'Rourke 
Baking Co., Kobler & Miller Furniture, Red 
and White Stores, Hambleton Terminal Corp., 
General Ice Cream Corp., International Rail- 
way Co., Buffalo Industrial Bank, Crystal 
Beach Co., Inc. 



BARLOW ADVERTISING AGENCY, 
INC. 

742 James St., Syracuse 2, N. Y. 

Phone 3-0131 

APA — PPA — ABP 

President E. S. Barlow 

Vice-President E. S. Crawford 

Vice-President H. H. Goodhart 

Secretary E. C. Watkins 

Production Manager F. B. Tompkins 

Copy Chief J. J. Hines 

Art Director H. C. Millard 

Radio Manager Wallace M. Hughes 

Radio Accounts Placed — Dairymen's League 
Co-operative Association, Inc., Haberle Con- 
gress Brewing Co., Lincoln National Bank & 
Trust Co. 



BADGER & BROWNING & HERSHEY, 
INC. 

30 Rockefeller Plaza, New York 20, N. Y. 

Phone Circle 7-3720 

ABP— ANPA— PPA 

President R. W. Hershey 

Chairman of Board • • . • • . J. L. Badger 

Treasurer F. S. Browning 



BARNES CHASE COMPANY 

530 Broadwav, San Diego 1, Calif. 

Phone Franklin 7771 

ABP — ANPA — AAAA — APA — NOAB 

Owner Norman R. Barnes 

Production Manager Wm. M. Price 

Radio Director Ruth F. Almstedt 



173 



SUCCESSFUL PROGRAMS 

Network, Regional and Local 




ALLEN C. KAYE-MARTIN 

Charm School of the Air 

Judith Andrews — Modern Home Maker 

Ida Bailey Allen and the Chef 

John Robert Powers — The Powers School of the Air 

Live and Transcribed Programs 



KAYE-MARTIN PRODUCTIONS, INC. 



Tribune Tower 

Chicago, Illinois 

Superior 0100 



36 West 44th Street 

New York 19, New York 

MUrray Hill 2-8198-9 



174 



ADVERTISING AGENCIES 



Branch Office 

1121 South Hill St., Los Angeles 15, Calif. 

Phone PRospect 4118 

Manager E. W. Rutledge 



BARRONS ADVERTISING CO. 

903 McGee St., Kansas City, Mo. 

Phone HArrison 7730 

ABP— ANPA— PPA 

President & Treasurer Wheeler Godfrey 

Vice-President Frank H. Little 

Secretary A. W. Durrin 

Art Director Walter A. Sicking 

Account Executives Ralph S. Page, 

Floyd L. Doan 

Radio Dept. 

Time Buyers H. W. Godfrey, 

Frank H. Little 

Production Director Floyd L. Doan 

Radio Accounts Placed — Dr. W. L. Wilson, 
Seidlitz Paint & Varnish Co., Diesel Power 
Engineering School, The Sodiphene Co., 
Pla-Mor Amusement Co., Kansas City Public 
Service Co., W. B. Duke Beverage Co., C. H. 
Stein-Mans Mfg. Co., National Protective In- 
surance Co., Mid-West Wool Co-op. 



TED BATES, INC. 

630 Fifth Avenue, New York, N. Y. 

Phone Circle 6-9700 

AAAA— ANPA— PPA— 

NAOB— ABC— APA— ABP 

President-Treasurer Theodore L. Batei 

Executive Vice-President & Chrm. of Plant 

Creative Board Joseph R. Busk 

Vice President-Secretary. .Thomas J. Carnese 
Vice President-Director of Media- 

Asst. Secretary Edgar Small 

Vice-President Thomas F. Harrington 

Time & Space Buyers Richard Mann, 

MacDonald Dunbar, R. J. Fiechter. 

Assistant Treasurer Carlos Justiz 

Vice-President & Director of Research 

Clifford Parsells 
Radio Accounts Placed — Colgate-Palmolive- 
Peet Co. (Colgate Dental Cream, Octagon 
Soap Products, Palmolive Brushless and 
Lather Shave Cream, Crystal White Soap 
Products) ; Continental Baking Co., Standard 
Brands, Inc. (Royal Gelatin, Royal Puddings, 
Royal Baking Powder) ; Carter Products, Inc. 



BATTEN, BARTON, DURSTINE & 
OSBORN, INC. 

383 Madison Ave., New York 17, N. Y. 
Phone Eldorado 5-5800 

Chairman of Board Bruce Barton 

President Bernard C. Duffy 

Vice-Pres.-Treasurer F. R. Feland 

Executive Vice-President for 

Western Offices. ...••. .John C. Cornelius 
V.P.-Director of Radio •. .Arthur Pryor, Jr. 

Asst. Director of Radio • W. W. Grider 

Radio Research Theodora Anderson 

Radio Promotion-Merchandising. .Jack Moore 
Radio Time Buying. ...-. .Frank Silvernail 

Local Radio Manager Gertrude Scanlan 

Chief Story Editor. . •• George Kondolf 

Radio Talent Buyers — ... .Katherine Winn, 

Edwin Marshall 

Radio Producers David White, Kenneth 

Webb, Edwin Marshall, Walter Tibbals, 
Russell Ambruster, Gladys Franklin, 
Robert La Bour, Chet Gierlach, Josephine 
Lyons, Ted Long, Ann Bastow, Ira Avery, 
Lynn Barnard, Henry Klein, Richard 
Wendelken. 

Radio Writers Roberta Barrett, 

Turner Bullock, John Gibbs, John Mole, 
Charles Newton. , 

Bus. Mgr .-Radio Dept Frank Silvernail 

Time Buyers • • . .Jim Moore, Elenore 

Scanlan, Eunice C. Dickson, Lucille Vella 

Publicity Director. . .William P. Maloney 

Television Director. . . • • F. A. Long 

Branch Offices 

1220 Statler Office Bldg., Boston 16, Mass. 

Phone Hubbard 0430 

Vice President Francis W. Hatch 

Rand Bldg., Buffalo 3, N. Y. 
' Phone Cleveland 7915 

Vice President- • Stanley P. Irving 

919 N. Michigan Ave., Chicago 11, 111. 
Phone Superior 9200 

Vice President • R. B. Barton 

1515 Terminal Tower Bldg., 

Cleveland 13, Ohio 

Phone Prospect 3621 

Manager •• • E. E. Haring 

1912 Book Bldg., Detroit 26, Mich. 

Manager. . •• F. Plummer Whipple 

1680 N. Vine St., Hollywood 28, Calif. 
Phone Hollywood 7337 



175 



Ben Pratt 

Talent Promotion 
Personal Publicity 

CIrcle 6-3082 




* % m .. 



*%m$ 



Patsy Campbell 
LEx. 2-1100 




Amzie Strickland 

LEx. 2-1100 





Doris Grundy 

LEx. 2-1100 



Elaine Rost 

LEx. 2-1100 



NOTE: As of Mar. 1, 1946, current or recent shows follow: Patsy Campbell — 
Big Sister, Second Mrs. Burton, Calling All Girls, Aldrich Family, Armstrong 
Theater, etc. Amzie Strickland — Jones and I, The Fat Man, Real Stories, Ellery 
Queen, World's Great Novels, Helen Trent, etc. Doris Grundy — Archie Andrews, 
Helen Hayes, Readers' Digest, Dick Tracy, Crime Photographer, True Story, True 
Detective Mysteries, etc. Elaine Rost — Backstage Wife, Front Page Farrell, Right 
to Happiness, Just Plain Bill, True Story, Gang Busters, etc. 



176 



• • • 



ADVERTISING AGENCIES 



Vice President • • Wayne Tiss 

523 W. 6th St., Los Angeles 14, Calif. 
Phone Michigan 1354 

Vice President- • W. B. Geissinger 

Northwestern Bank Bldg., 

Minneapolis 2, Minn. 

Phone Bridgeport 8881 

Executive Vice President- John C. Cornelius 

Vice President H. H. Haupt 

Grant Bldg., Pittsburgh 19, Pa. 
Phone Grant 8060 

Vice President. . • • Leon D. Hansen 

Russ Bldg., San Francisco 4, Calif. 
Phone Garfield 1017 

Vice President Charles H. Ferguson 

Radio Accounts Placed — American Steel & 
Wire Co., Armstrong Cork Co., Boston Edi- 
son Co., The Boston Globe, Corning Glass 
Works, Cream of Wheat Corp., Cresta Blanca 
Wine Co., Dubonnet Corp., E. I. du Pont 
de Nemours & Co., Ethyl Corp., First Na- 
tional Bank of Boston, Fort Pitt Brewing 
Co., Gamble Stores, General Baking Co., 
General Electric Co., Golden State Co., Ltd., 
B. F. Goodrich Co., Hart Schaffner & Marx, 
Hoffman Beverage Co., Household Finance 
Corp., Lyon Van & Storage, Marine Trust 
Co. of Buffalo, Minneapolis Brewing Co., 
Murine Co., Nehi Corp., North American 
Aviation, Inc., North Star Woolen Mills, 
Northwest Airlines, Inc., Northwestern Bell 
Telephone Co., N. Y. Telephone Co., Par-T- 
Pak, Penick & Ford, Ltd., Reader's Digest 
Assn., F. & M. Schaefer Brewing Co., E. R. 
Squibb & Sons, Servel, Inc., Southern New 
England Telephone Co., Standard Oil Co. 
of Calif., Tennessee Coal, Iron & R. R. Co., 
United Fruit Co., William Underwood Co., 
Wildroot Co., Western Auto Supply Co., 
Waitt & Bond. 

Television Accounts Placed — The William 
Carter Co., Reader's Digest Assn., Liberty 
Mutual Ins. Co. 



BENNETT, WALTHER & 
MENADIER, INC. 

69 Newbury St., Boston, Mass. 
Phone Kenmore 3820 

President Nelson Bennett 

Vice President E. C. Whittemore 

Vice-President Frederick P. Walther, Jr. 

Treasurer Royal W. Leith 

Secretary-Asst. Treas Dorothy Charles 

Radio Accounts Placed — Washburn Candy 
Co., Gum Products Co., Wesco Waterpaints, 
Inc., Beacon Co. 



BENTON AND BOWLES, INC. 

444 Madison Ave., New York 22, N. Y. 

Phone WIckersham 2-0400 

AAAA— ANPA— PPA— ABP— NOAB— 

OAAA 

Chairman of Board Atherton W. Hobler 

President Clarence B. Goshorn 

Executive Vice-Pres William R. Baker, Jr. 

Secy.-Treas Edward R. Beach 

Radio Department 
Vice-Pres. in Charge of Radio. .Walter Craig 
Mgr. of Radio Department. . . . • Frank Barton 

Adm. Asst.- Hugh Hole 

Script-Editor •• • • Roy Bailey 

Asst. to Script-Editor Natalie Newbery 

Casting Director. . • • Louise Young 

New Program Ideas Leslie Harris 

Vice-Pres. Media. . H. H. Dobberteen 

Time Buyer. . • • Roland Van Nostrand 

Spot Time Buyer ... .Ruth Jones 

Directors Hoyt Allen, Don Cope, Olga 

Druce, Leslie Harris, Herb Leder, Theo- 
dora Yates 

Television Division 

Supervisor • • Herb Leder 

Branch Offices 

6258 Hollywood Blvd., Hollywood 28, Cal. 

Phone Hillside 9151 

West Coast Representative- • Al Kaye 

Office Manager. . • • Mary Edith Stahl 

Directors • Al Kaye, Tom McDermott 

326 East Main Street, Lakeland, Fla. 
Phone LAKeland 2161 

Director- • David Kepner 

Office Manager • -Mrs. Annie G. Hull 

Radio Accounts Placed — General Foods 
Corporation (Baker's Chocolate Products, 
Diamond Crystal Salt, Post's Raisin Bran, 
Post's Bran Flakes, Post Toasties, Post Tens, 
Maxwell House Coffee, Instant Maxwell 
House, Gaines, Yuban Coffee, Birds Eye, Log 
Cabin Syrup), Prudential Insurance Co., 
Procter & Gamble (Ivory Snow), Columbia 
Recording Corporation. 



BERMINGHAM, CASTLEMAN & 
PIERCE, INC. 

136 East 38th St., New York 16, N. Y. 

Phone Lexington 2-7550 

ABP— ANPA— PPA— NOAB— APA— 

AAAA 

President Arch Bermingham 

Executive Vice-President Stewart Wark 

Vice President •••••. .Alfred G. Keeshan 

Secretary-Treasurer Winston H. Hagen 



177 



THE LAMP 
LIGHTER 

TODAY, as in the past, New Eng- 
land has its lamp lighters in a few 
localities, retained because of tradi- 
tion. For tradition, in New England, 
is stronger perhaps than in any other 
part of the country. 

The local community, the bank, 
church, town hall and its own radio 
station are linked together tradition- 
ally. 

The Yankee Network, in turn, 
with its 23 local hometown stations, 
serves these key communities as only 
local stations can serve them — link- 
ing them together to form New 
England's greatest radio market. 

For over all coverage, with direct 
impact in each trading area, Yankee 
is your only buy. 



#«:■ '•: 



Acceptance is THE YANKEE NETWORK'S Foundation 



THE YANKEE NETWORK, Inc. 

Member of the Mutual Broadcasting System 

21 BROCKLINE AVENUE, BOSTON 15, MASS. EDWARD PETRY & CO., INC., Exclusive National Sales Representative 



178 



ADVERTISING AGENCIES 



Radio Director George C. Castlenian 

Ass't. Time Buyer Philip R. Warner 

Radio Accounts Placed — Griffin Manufac- 
turing Co., Inc., Conti Products Corp., Berst- 
Forster-Dixfield Co., E. Pritchard, Inc., Dailey 
Mills, Inc., Lewis, Ltd. 



FRANK BEST & CO., INC. 

9 Rockefeller PI., New York, N. Y. 

Phone Circle 7-6760 

ABP— ANPA— PPA— PRB 

President Frank Best 

Vice-President I. Marks 

Secretary V. R. Best 

Time Buyer A. H. Van Buren 

Radio Accounts Placed — Geo. W. Helme 
Co., Prince George Hotel, C-O-Two Fire 
Equip. Co., Union News Co., Nassau Smelting 
& Refining Co. 

THE BIOW CO., INC. 

9 Rockefeller Plaza, New York 20, N. Y. 
Phone Circle 6-9300 

President and Treasurer Milton H. Biow 

Secretary Richard M. Biow 

Vice-President E. J. K. Banvart 

Vice-President L. W. Thomas 

Asst. to the President C. H. Wolfe 

Radio Dept. 
501 Madison Ave. 

Director of Production ..Stanley Joseloff 

Eastern Production Manager. . . .Ward Byron 
Office Mgr.-Talent Buyer .... Lucille Webster 

Time Buyer Ethel Wieder 

Bulova Station Relations C. A. Snyder 

Special Program Writer Edith Oliver 

Stations Relation Head • • . . • John Hymes 

Program Coordinators Betty Mandeville, 

Elizabeth Ready. 

Producers Harry Spears, 

Max Marcin. 

Hollywood Office 

6111 Sunset Blvd., Hollywood, Calif. 

Chief of Radio Prod.. .•• .William Rousseau 

Office Manager Maxine Anderson 

Producers William Spier, 

William Lawrence. 

San Francisco Office 
485 California St., San Francisco, Calif 

Manager John Alden 

Radio Accounts Placed — The Procter and 
Gamble Co., Bulova Watch Co., Hillman 
Periodicals, Inc., Hills Brothers Co., Schen- 
ley Corp., San-Nap-Pak Co., Inc., M. & M. 
Candy Ltd., Philip Morris & Co. Ltd., Inc., 
Lady Esther Co., Ltd., Eversharp, Inc. 



THE BLACKSTONE COMPANY 

221 W. 57th St., New York 19, N. Y. 
Phone Circle 7-7827 

Owner Milton Blackstone 

Associate Jack Steiner 

Manager Gladys B. Berju 

Copy Director Homer Millard 

Art Director- Edward Sisty 

Production Manager Harry Dobrin 

Space Buyer Belle Appelbaum 

Account Executives Charles Kondla, 

Robert Towers, Mortimer Curtis, Jean 
Epstein, Nat Steingart. 

Radio Dept. 

Director of Radio Jack Steiner 

Radio Accounts Placed — Brass Rail, Rogers 
Corner, Smith Bros. Ice Cream, Grossinger 
Hotel & Country Club. 

• 

THE BLAINE THOMPSON CO. 

234 W. 44th St., New York 18, N. Y. 

Phone, BRyant 9-2480 

ANPA— PPA 

President-Treasurer Myer Lesser 

Vice-President John J. Shubert, Jr. 

Vice-President Mario Lewis 

Radio Director Richard Ash 

Copy Chief Budd Getschal 

Radio Production Walter Lurie 



W. EARL BOTHWELL 
ADVERTISING AGENCY 

600 Grant Street, Pittsburgh 19, Pa. 

Phone Court 6565 

AAAA— ABP— ANPA 

Owner ...-...•• W. Earl Bothwell 

Chief Accountant -.A. A. Logan 

Production Manager Clark Glenn 

Acting Space Buyer H. B. Trautman 

Radio Director. ....... .G. Taylor Urquhart 

Ass't. Radio Director. . . .Barbara Frankel 

Radio Accounts Placed — P. Duff & Sons, 
Inc. (Div. American Home Foods, Inc.), 
Christian & Co., Inc., Summit Hotel, Frank 
&. Sedar, John M. Roberts & Son Co., Galen 
Laboratories. 

• 

BOTSFORD, CONSTANTINE & 
GARDNER 

115 SW 4th Ave., Portland 4, Oregon 

Phone Atwater 9541 

AAAA— ABP— ANPA— PPA— NOAB 

APA— ABC 

President David M. Botsford 

Vice-President Ray Andrews 

Vice President. . •• Frankie Coykendall 

Vice President. . • • ••....•• .Frank King 

Secretary-Treasurer Marie W. Manly 



179 



;»':»«. 









1945 - oLt. Ljeorqe 2J-. f^utnam, U.S.M.C.R. 




1946 - Wr. Qeor r J. fat 



nam 



180 



ADVERTISING AGENCIES 



Branch Offices 

333 Central Bldg., Seattle 4, Washington 

Phone Eliot 3523 

Vice-President- • • • . C. P. Constantine 

Vice-President • • • • . . .Win Cline 

350 Russ Bldg., San Francisco 4, Cal. 
Phone Exbrook 7565 

President David M. Botsford 

Vice-President Stanley G. Swanberg 

Vice President- • • . George McNutt 

Vice President. . Arch Macdonald 

629 S. Hill St., Los Angeles 14, Cal. 
Phone Michigan 1427 

Vice-President Thomas O. Morris, Jr. 

5104 Empire State Bldg., New York 1, N. Y. 
Phone Bryant 9-4845 

Vice-President Elizabeth Eyerly 

Radio Accounts Placed — Bellbrook Dairies, 
Cooter Co., Foreman & Clark, Foster Lunch 
Systems, General Paint Corp., Jantzen Knit- 
ting Mills, Kaiser Co., Oregon Shipbuilding 
Corp., Lucky Stores, National Biscuit Co. 
(West Coast), Olympia Brewing Co., Oregon 
Mutual Fire Insurance Co., Tillemook Coun- 
ty Creamery Association, Wellman Pack & 
Co., National Steel Construction Co. 

• 

STANLEY G. BOYNTON AGENCY 

410-11 Fisher Bldg., Detroit 2, Mich. 

Phone TRinity 1-2552 

ABP— ANPA— PPA 

President Stanley G. Boynton 

Vice-President L. C. Boynton 

Secretary •• • • . . . .V. Cory Hancock 

Treasurer • . • • D. Dearth 

Program Director, Asst. to Mr. Boynton, 

Larry Payne 

Traffic Manager Ruth Grinnewald 

Radio Producer Larry Payne 

Branch Offices 
17 East 42nd St., New York, N. Y. 
Phone MUrray Hill 2-0086 
Radio Accounts Placed — Radio Bible Class, 
Wesley Radio League, American Society of 
Industrial Engineers, Old Fashioned Church 
of the Air, Calvary Hour, Your Fellowship 
Hour, First Church of the Nazarene — De- 
troit, New World Coming, Highland Park 
Baptist Church, Devotional Hour, Your Wor- 
ship Hour, Chicago Evangelistic Institute, 
Michigan Conference Seventh Day Adven- 
tists, National Tennis Matches. 

• 

BRESNICK & SOLOMONT 

216 Tremont St., Boston 16, Mass. 

Phone Liberty 7751 

ABP — ANPA — PPA — APA 

Principal Oscar Bresnick 



Principal Chester L. Solomont 

Account Executives Joseph Blue, 

Arthur Cohen, Frank Gardner. 
Radio Accounts Placed — Federal Savings & 
Loan Assn. of New England, Dawson's 
Brewery, Inc., M. Hoffman & Co. 



THE J. CARSON BRANTLEY 
ADVERTISING AGENCY 

ON Building, Salisbury, N. C. 
Phone 900 

General Manager J. Carson Brantley 

Treasurer Robt. C. Lyerly 

Time Buyer A. N. Cheney 

Radio Accounts Placed — Stanback Co., R. J. 
Reynolds Tobacco Co. (Brown's Mule Plug 
Tobacco), Duke Power Co., Owen Drug Co. 



R. C. BRETH, INC. 

310 Pine St., Green Bay, Wise. 

Phone Howard 134 

ABP— ANPA— PPA— APA 

President R. C. Breth 

Vice-President Russel Spoor 

Radio Accounts Placed — Home Mutuals In- 
surance Co., Western States Mutual Auto Ins, 
Co.. Brillion Iron Works, Inc. 



BRISACHER, VAN NORDEN 
& STAFF 

310 Crocker Bldg., San Francisco 4, Calif. 

Phone Garfield 0276 

ANPA— APA— PPA— NOAB 

President Emil Brisacher 

Vice-President R. T. Van Norden 

Account Executive Charles H. Gabriel 

Radio Time Buyer Marie Eaton 

Radio Producers Gene Goldsmith, 

Walton Purdom 

Branch Offices 
Petroleum Bldg., Los Angeles, Cal. 

Phone Prospect 9368 

250 Park Ave., New York, N. Y. 

. Phone, Plaza 8-1634 

General Manager James P. Derum 

Radio Accounts Placed — Acme Breweries, 
West Coast Soap Co., Peter Paul, Inc., 
Moore's Clothing Co., Par Soap Co., The 
Shasta Water Co., Sunset Magazine, Par-T- 
Pak, Golden Grain Macaroni Co., S. & W. 
Fine Foods, Nicholas Johnston (Photog- 
raphers), Robert Wallace Furs. 



181 



GARNETT MARKS 








ANNOUNCER • NARRATOR 


ACTOR 


SPORTS AND NEWS COMMENTATOR 


Lt. Garnett Marks 



182 



ADVERTISING AGENCIES 



BROADCAST ADVERTISING CO. 

3055 Wilshire Blvd., Los Angeles 5, Calif. 
Phone, Exposition 1339 

Owners Van C. Newkirk 

Office Manager Betty Culbert 

Radio Accounts Placed — Crew of Good 
Ship Grace, Inc., Floyd B. Johnson, Grace 
Dotson, Calvary Assembly. 



BROOKE, SMITH, FRENCH & 
DORRANCE, INC. 

Jefferson at Burns, Detroit 1, Mich. 

Phone Columbia 0860 

52 Vanderbilt Ave., New York 17, N. Y. 

Phone Murray Hill 6-1800 

AAAA — ANPA — PPA — ABP 

APA — NOAB 

Chairman of Board Sturges Dorrance 

President Willard S. French 

Secretary-Treasurer Guy C. Smith 

Vice-President Charles W. Brooke 

Vice-Presidents H. M. Overstreet, 

Henry E. Pengel, Jr., C. C. Wilmot, J. G. 
Williams, Walter C. Ayers, Blount Slade 

Manager, Media Dept Herbert R. Bayle 

Director of Research Walter C. Ayers 

Director of Radio H. R. Bayle 



BROOKS ADVERTISING AGENCY 

416 W. 8th St., Los Angeles 14, Calif. 

Phone TRinity 0558 

ANPA— PPA 

General Manager A. R. Brooks 

Secretary • • • E. Nyberg 

Time Buyer A. R. Brooks 

Copy Chief Anne Miller 

Production. ."■■.•• Ann Ferkanin 

Art Director Len Wolf 

Acct. Exec ••...-.. S. P. Brooks 

Radio Producer •• . . • Lenord Reeg 

Radio Accounts Placed — Bekins Moving & 
Storage, Citizens Nat'l Trust & Savings Bank, 
Bekins Van & Storage Co., Everest & Jen- 
nings, Golden West Products Co., Roland J. 
Caupel Co., Port of Los Angeles, Anderson- 
Obrien Co. 

• 

D. P. BROTHER & CO., INC. 

General Motors Bldg., Detroit 2, Mich. 

Phone Trinity 2-8250 

APA — AAAA — ANPA — ABP 

NOAB — PPA 

President-Treasurer D. P. Brother 

Vice-President C. Hatch, Jr. 



Secretary E. M. Reitz 

Director of Media Carl Georgi, Jr. 

Radio Accounts Placed — AC Spark Plug & 
Oldsmobile Division of General Motors Sales 
Corp. 

• 

FRANKLIN BRUCK ADVERTISING 
CORP. 

RKO Bldg., Rockefeller Center, 

New York, N. Y. 

Phone Circle 7-7660 

ANPA — PPA — APA 

President . Franklin Bruck 

Secretary and Radio 

Director M. J. Kleinfeld 

Vice-President Mort Heineman 

Radio Time Buyer Rae Elbroch 

Radio Traffic Milton Jurin 

Radio Production Howard Blake 

Research Director Jules Nathan 

Radio Accounts Placed — North American 
Accident Insurance Co., Warrens Chewing 
Gum, Johnson Candy Co., Fashion Frocks. 



CHARLES BRUNELLE ADV. AGENCY 

15 Lewis St., Hartford, Conn. 
Phone 2-5544 

President Charles Brunelle 

Radio Account Placed— Sage-Allen & Co., 
Inc. 

• 

BUCHANAN & COMPANY, INC. 

1501 Broadway, New York 18, N. Y. 

Phone MEdallion 3-3380 

AAAA — ANPA — PPA — ABP — SNPA 

Chairman of Board, Treas.. . .John Hertz, Jr. 

President T. S. Buchanan 

Vice-President Arthur Ramsdell 

Secretary A. Grace Barrett 

Dir. of Radio & Television. .. .Martin Jones 

Assistant to Radio Dir Elise Bonnet 

Business Manager Nat Strom 

Television Dept .Martin Jones, 

Patricia Sears 

liranch Offices 

919 No. Michigan Ave., Chicago 11, 111. 

Phone Superior 3047 

Vice-President George Enzinger 

427 West 5th St., Los Angeles 13, Cal. 
Phone Mutual 6316 

Vice-President Fred M. Jordan 

155 Montgomery St., San Francisco 4, Calif. 
Phone Yukon 2802 

Manager. Ray Randall 

Radio Accounts Placed — The Texas Co., 
Paramount Pictures, Inc., Rainier Brewing 
Co., Adam Hats. 



183 



Thanks to the American Public 




NEW YORK 



RILEY SHEPARD 

(The Cowboy Philosopher) 
RADIO . . . Coast-to-Coast via American Broadcasting Co. 
RECORDS . . . KING Recording Artist 

Currently In the Saddle for 

LEEDS MUSIC CORPORATION 

CHICAGO HOLLYWOOD 

184 



ADVERTISING AGENCIES 



BUCHANAN-THOMAS 
ADVERTISING CO. 

412 So. 19th St., Omaha 2, Nebraska 

Phone AT 2125 

ABP— ANPA— PPA 

Partner C. C. Buchanan 

Partner L. H. Thomas 

Radio Director Adam Reinemund 



Branch Office 

120 Exchange St., Portland, Maine 

Phone 3-5962 

Vice-President • • Frank Black 

Radio Accounts Placed — The Boston and 
Maine Railroad, H. P. Hood & Sons, W. L. 
Douglas Shoe Co., Miller & Hollis, Inc. 



LEO BURNETT COMPANY, INC. 

360 North Michigan Ave., Chicago 1, 111. 

Phone Central 5959 

AAAA— ANPA— PPA— ABP— SNPA 

President Leo Burnett 

Executive Vice-President R. N. Heath 

Secretary Naomi Burnett 

Treasurer E. Ross Gamble 

Vice-President DeWitt O'Kieff e 

Vice-President John Olson 

Vice-Pres.-Radio Frank W. Ferrin 

Time Buyer William Mcllvain 

Radio Producer • Hobe Donovan 

Radio Accounts Placed — Network: Pure 
Oil Co., Brown Shoe Co.; National Spot: 
Brown Shoe Co., Pure Oil Co. 



BERT BUTTERWORTH AGENCY 

1606 N. Highland Ave. 

Hollywood 28, California 

Phone Hollywood 7263 



BYER & BOWMAN 

203 East Broad St., Columbus, Ohio 

Phone Main 3276 
ABP— ANPA— PPA— APB—NAOB 

Partners Herbert Byer, 

Gus K. Bowman, Joel M. Burghalter 
Radio Accounts Placed — The Skidoo Co., 
Ohio Laboratories, Inc., Budd & Co., War 
Finance Committee, Dr. Heinz Co. 



HAROLD CABOT & CO., INC. 

24 Milk St., Boston 9, Mass. 
Phone Hancock 7690 

President. . • • • • . •• .Harold Cabot 

Exec. Vice-President. .. .Henry W. Patterson 

Vice-President Donald D. Douglas 

Vice-President • • . . . William H. Ganick 

Vice-President. . • • • • .Edward F. Chase 

Vice-President •• . . . .John E. Kennedy 

Vice-President George E. Griffin 

Treasurer Richard P. Holland 

Assistant Treasurer. .....•• .Lillian MacLean 

Time Buyer • • James Byrnes 



CAHN-MILLER, INC. 

413 N. Charles St., Baltimore 1, Md. 

Phone Saratoga 4466-7 

PPA 

President Louis F. Cahn 

Vice-President C. LeRoy Miller 

Radio Dept •• . . Louis C. Pedler, Jr. 

Retail Dept Miss Hilda Stern 



CALKINS & HOLDEN 

247 Park Ave., New York, N. Y. 
Phone WIckersham 2-6900 

AAAA— ABP— ANPA PPA— PRB— 

SAAA— SNPA— AAA— NOAB— ABC 

Secretary-Treasurer R. P. Clayberger 

Radio Program Mgr C. H. Miller 

Asst. Manager. T. H. Young 

Branch Office 

333 No. Michigan Ave., Chicago, 111. 

Randolph 3831 

Radio Dept. Manager R. A. Washburn 

Radio Accounts Placed — Stokley-Van 
Camp's, Inc., Oakite Products, Inc. 



CAMPBELL-EWALD CO., INC. 
(Eastern Division) 

10 Rockefeller Plaza, New York 20, N. Y. 

Phone Circle 7-6383 

AAAA— ABP— ANPA— APA— NOAB 

President • • F. D. Richards 

Exec. V.-P. & Gen. Mgr. • . . . .W. E. Blodgett 

Vice-Presidents Duane W. Beurmann, 

L. B. Dudley, T. Park Hay, J. L. Spencer, 
Elmo Ecker, E. A. Elliott, W. A. McNabb, 
R. Romeyn. 

Radio Director R. F. Hackenger 

Art Director W. A. McNabb 

Media Director •• -J. L. Spencer 

Television Dept. 

Television Director Richard Hackenger 

Radio Accounts Placed — United States 
Rubber Co. 

Television Accounts Placed — Television 
Quarterback with Lou Little. 



185 



THANKS TO THE AMERICAN PUBLIC 




i 

: ' ■• gig ^ 

§§§[""" 

RED FOLEY 

15 Years of Success . . . and still going STRONG 

RADIO W L S National Barn Dance 

RECORDS Exclusive DECCA Artist 

STAGE Vaudeville — Fairs — Rodeos 

SCREEN "Pioneers" — Monogram Pictures 

MUSIC 

Original Compositions Exclusively for 

LEEDS MUSIC CORPORATION 

186 



ADVERTISING AGENCIES 



CAMPBELL-EWALD CO. 

General Motors Bldg., Detroit 2, Mich. 

Phone Trinity 2-6200 

AAAA— ANPA— ABP— PPA— PRB— 

APA— ABC 

President. Henry T. Ewald 

Exec. V.-P. & Gen. Mgr... ....H. G. Little 

Radio Director M. A. Hollinshead 

Vice President-Media Director. J. J. Hartigan 

Branch Offices 

230 N. Michigan Ave., 

Central 1946, Chicago, 111. 

Vice-Pres. & Gen. Mgr E. W. Clements 

714 W. Olympic Blvd. 

L09 Angeles, Cal. 

Richmond 6204 

Vice-Pres.-Manager R. H. Crooker 

Radio Accounts Placed — General Motors 
Corp., Fould's Macaroni, Detroit Edison Co., 
Chevrolet Motors. 



CAMPBELL-MITHUN, INC. 

1370 Northwestern Bank Bldg. 
Minneapolis 2, Minn. 
Phone ATlantic 3231 

ANPA— PPA— APB— AAAA— SNPA— 
SAAA— PRB 
Radio Dept. 

Radio Director John Forney 

Time Buyer • Harry Johnson 

1024 Palmolive Bldg. 

Chicago 11, 111. 

Delaware 7553 

Radio Dept. 

Radio Director John Bridgewater 

Time Buyer ... Arthur H. Lund 



412 West Sixth St., Los Angeles, Calif. 
Phone Mutual 4143 

Manager Arthur Caron 

Radio Accounts Placed — American Ex- 
press; Union Pacific Railroad; Chicago & 
North Western Railway; Railway Express 
Illinois Central. 



CARTER ADV. AGENCY, INC. 

912 Baltimore Ave., Kansas City, Mo. 

Phone HA 1356 

609 Minnesota Ave., Kansas City, Kansas 

Phone DR 3077 

ABP— ANAP— NAAN— APA 

President Charles W. Carter 

Vice-President Wm. G. Rowe 

Secy.-Treas Josephine Dahlin 

Radio Dept Lee Hall 

Radio Accounts Placed — Helzberg's Jew- 
elers), Rushton Baking Co., Inter-State Bldg. 
& Loan Association. 

R. H. CARY, INC. 

908-10 Liberty Bldg., Des Moines 9, Iowa 

Phone 4-0375 

ABP— ANPA— PPA— APA 

President R. H. Cary 

Secretary • • . A. W. Little 

Treasurer R. H. Cary 

Art Dir. & Prod. Mgr R. M. Williamson 

Account Executive A. W. Little 

Radio Dept. 

Radio Director Fred A. Reed 

Chief Time Buyer R. H. Cary 

Time Buyer Helen A. LaVelle 

Radio Accounts Placed — Oelwein Chemical 
Co., Thompson Hybrid Corn Co., Duffy Time 
Company, Des Moines Ice & Fuel Company, 
National Travelers Casualty Co. 



THE CAPLES COMPANY 

535 Fifth Ave., New York 17, N. Y. 

Phone LExington 2-0850 

ANPA— PPA— APA— NOAB 

President R. C. Caples 

Vice-President Hudson Meyer 

Radio Dept. 

Director of Radio Dave Lewis 

Time Buyer Ruth D. Folster 

Producer Dave Lewis 

Television Dept. 

Director of Television Dave Lewis 

Branch Offices 

225 East Erie St., Chicago, 111. 

Phone Superior 6016 

Vice-President R. N. Hartsing 

1504 Dodge St., Omaha, Nebr. 

Phone Jackson 1107 

Radio Department Head Russell Rullman 



PEARSON ADVERTISING AGENCY, 
INC. 

50 E. 42nd St., New York, N. Y. 
Phone VAnderbilt 6-0029-30 

President-Treasurer Charles Pearson 

Asst. Secretary W. S. Booth 

Production Manager Harold Kranz 

Radio Accounts Placed: K-7, March 
Through Life. 

• 

CECIL & PRESBREY, INC. 

247 Park Ave., New York 17, N. Y. 

Phone WIckersham 2-8200 

ANPA— AAAA— PPA— APA— NOAB 

Ch. Bd Chas. Presbrey 

Dir. of Radio, Tele., Public Relations, 

T. G. Sabin 
Radio Accounts Placed — Block Dubb, G. 
Washington Instant Broth, Oyster Shell. 



is; 



Thanks to the American Public 




DAVE DENNEY 

RADIO . . . WHN, New York, N. Y. 
RECORDS . . . Musicraft Recording Artist 



188 



ADVERTISING AGENCIES 



HERBERT CHASON COMPANY 

232 Madison Ave., New York 16, N. Y. 

MUrray Hill 3-6336-7 

ABP 

President Herbert S. Chason 

Radio Accounts Placed — Mack Drug Co., 
Schiller-Dubrow. 



THE CHERNOW COMPANY 

Empire State Bldg., New York 1, N. Y. 
Phone PEnnsylvania 6-3520 

President ..-•....-•.•• Sam Chernow 

Vice-President Leo A. Friedman 

Director of Radio. . • • Tex Weiner 



NELSON CHESMAN COMPANY 

Hamilton Trust Bldg., Chattanooga 8, Tenn. 

Phone 6-4942 

SNPA 

Partners John E. Fontaine, S. M. Kelly 

John E. Fontaine, S. M. Kelly 
Radio Dept. 

Radio Director • H. Gene Sample 

Radio Accounts Placed — The Chattanooga 
Medicine Co., Fleetwood Coffee Co., Double- 
Colo Co., Olan Mills Portrait Studios. 



C. P. CLARK, INC. 

113 Seventh Ave., No., Nashville, Tenn. 

Phone 6-4179 

ABP — ANPA — PPA — SNPA — NO AB 

First Advertising Agency Group 

President-In Charge of Radio . . . . C. P. Clark 

Vice-Pres. & Treasurer • D. G. Goodwin 

Secretary Jeanne D. Clark 

Radio Account Placed — O'Bryan Bros., Inc., 
(Duck Head Overalls). 



THE CLEMENTS COMPANY, INC. 

1601 Chestnut St., Philadelphia, Pa. 
Phone Rittenhouse 0236 

President-Treasurer I. W. Clements 

Vice-President-Secretary. . .E. D. Masterman 

Director of Radio Alice Clements 

Radio Accounts Placed — Network: Modern 
Food Process Co., F. G. Vogt & Sons, Pharma- 
co, Inc., Hudson Coal Co., Horn & Hardart, 
Certified Milk Assn. 



RUSSELL C. COMER ADVERTISING 
CO. 

15 W. 10th St., Kansas City, Mo. 

Phone HArrison 3964 

APA — ANPA 

Partner Russell C. Comer 

Partner Ruth E. Comer 

Space Buyer Elizabeth Furnish 

Production Mgr John C. Fehlandt 

Acct. Executive Gardner Reams 



COMPTON ADVERTISING, INC. 

630 Fifth Ave., New York 20, N. Y. 

Phone Circle 6-2800 

SNPA— AAAA— ANPA— PPA— O AAA— 

NOAB— ABC 

President Richard Compton 

Exec. Vice-Pres Robert D. Holbrook 

Vice-Pres., Secy. & Treas.. .Leonard T. Bush 
Vice-Presidents- • . . Craig Davidson, 

Edward Battey, Jr., Frank Griffin, John 

K. Strubing, Jr., Thurman L. Barnard, 

Muriel Haynes. 

Vice-Pres.-Media Director Guy Richards 

Vice-Pres.-Radio Director. .Lewis H. Titterton 

Media Supervisor. . • Frank B. Kemp 

Mgr., Radio Dept Brice Disque, Jr. 

Mgr. Television Dept Wyllis Cooper 

Casting Director — ...... Brewster Morgan 

Publicity Director Virginia Travers 

Head Time Buyer William B. Maillefert 

Radio Time Buyers Henry Clochessy, 

Jean Lawler 
Daytime Radio Director- ... .Evelyn Pierce 

New Program Buyer. Joan Geddes 

Asst. Television Directors .... James Manilla, 

Jose Di Donato 

Branch Offices 

Socony Vacuum Bldg., Chicago, 111. 

Manager L. O. Holmberg 

New Center Bldg, Detroit, Mich. 

Manager R. W. Heizer 

Land Bank Bldg., Kansas City, Mo. 

Manager Merrell Boyce 

Gwynne Bldg., Cincinnati, O. 

Manager Robert Marsh 

411 E. Mason St., Milwaukee, Wis. 

Manager Harry Scott 

6253 Hollywood Blvd., Hollywood, Cal. 

Manager Murray Bolen 

Radio Accounts Placed — Procter & Gam- 
ble Co. (Ivory Soap, Ivory Flakes, Crisco, 
Barsalou Soap, Duz), Wheatena Corp., So- 
cony-Vacuum Oil Co., Krueger Brewing Co., 
Allis Chalmers Co., Goodyear Tire and Rub- 
ber Co. 



189 



mm 



«r 




TED STEELE 

Director of Music 

KMPC- "The Station of the Stars' 
Hollywood, California 



190 



ADVERTISING AGENCIES 



THE CONNOR COMPANY 

544 Market St., 

San Francisco 5, Cal. 

Phone, YUkon 0196 

APA — ABP — FAAG 

President Edward W. Connor 

Exec. Vice-Pres Robert W. Conley 

Treasurer Denis Muir 

Production Manager Louis Means 

Account Executives E. W. Connor, 

Robert W. Conley, Denis Muir, G. Huf- 
man 



COOLIDGE ADVERTISING CO. 

308-311 Insurance Exchange, Des Moines, It 

Phone 2-0221 

AAAA — ABP — ANPA — PPA — APA 

Officers 

President Paul Blakemore 

Vice-President Henry Kroeger 

Production Manager N. E. deReus 



Director of Media L. H. Ness 

Time Buyer Loretta Mahar 

Radio Director J. S. Stolzoff 

Chief Continuity Writer Elizabeth Taft 

Radio Accounts Placed — Plankinton Pack- 
ing Co., The Massey-Harris Co., Victor Stamm 
& Associates, Ed. Schuster & Co., Amity 
Leather Co., Wilmaukee Co., Sperry Candy 
Co., McConnon & Co., Mackwin Co., Luick 
Ice Cream Co., Luick Dairy Co., Blue Mound 
Oil Co. 

• 

CRITCHFIELD & COMPANY 

720 North Michigan Ave., Chicago 11, 111. 

Phone Superior 3061 

ANPA — APA — PPA — NAOB 

President Scott S. Smith 

Vice-President E. P. Nesbitt 

Space Buyer E. Groenboom 

Production Manager R. M. Cowing 

Radio Accounts Placed — Wheeling Steel 
Corp. 



DON COUPER 

441 Lexington Ave. 
Phone, MUrray Hill 2-2109 



COWAN & DENGLER, INC. 

527 Fifth Ave., New York 17, N. Y. 

Phone MUrray Hill 2-0940 

ANPA — PPA — NOAB — APA 

President Stuart D. Cowan 

V-P, Secretary-Treasurer H. W. Dengler 

Space-Time Buyer Miss A. Marie Maus 

Acct. Executives. . . . • H. B. Wells, 

C. J. Cutajar, Porter Leach. 
Radio Account Placed — Isbandsten-Moller 
Co., Inc. 



JOHN GILBERT CRAIG ADV. 

903 Shipley St., Wilmington, Del 

Phone 6185 
PPA— ANPA— ABP— APA— NAAN 
Associates. .. .John Gilbert Craig, Kathleen 
Anderson Walsh 



THE CRAMER-KRASSELT CO. 

733 N. Van Buren St., Milwaukee 2, Wis. 

Phone Daly 3500 

AAAA — ABP — ANPA — PPA 

APA — NOAB 

President A. W. Seiler 

Executive Vice-President H. N. Pasteur 

Vice-Presidents L. H. Ness, 

C. W. Faude 



CRUTTENDEN & EGER 

64 E. Lake St., Chicago 1, 111. 

Phone Central 7830 

ABP— ANPA— PPA— NOAB— APA 

Owner • • Edmond I. Eger 

Account Executive • • .Leon H. Lewis 

Account Executive- •...-.. .George M. Stern 

Account Executive Patrick Shannon 

Account Executive Harley B. Hobbs 

Media-Research Director- Harry C. Pick 

Art Director • • Harry J. Beier 

Copywriter. . • • • .Herman H. Breslich 

Copywriter Justin C. Tanner 

Radio Time Buyer. . • • Harry C. Pick 

Radio Accounts Placed — Admiral Corp., 
Klein's Sporting Goods, BG/ Foods, Inc. 

Television Account Placed — Admiral Corp. 

• 

DANCER-FITZGERALD-SAMPLE 

221 No. La Salle St., Chicago 1, 111. 
Phone State 3800 

ABP— ANPA— APA— PPA— ABC— NOAB 

President H. M. Dancer 

Vice President. . • • • C. L. Fitzgerald 

Vice President. . J. G. Sample 

Treasurer and Secretary Paul Keenan 

Acct. Execs Everett C. Bradley, 

D. D. Brown, Joseph Greeley, Thomas L. 

Greer, Robert F. Hussey, J. Kenneth 

Laird, James S. Lind, G. H. Johnson, 

Richard Janney. 

Radio Department 

Radio Director Roy Winsor 

Radio Acct. Exec ••.... Carl Stanton 



191 



Radio Supervisors • . . .George Stellman, 

James West, H. Y. Bingham, Philip Bow- 
man. 

Dir. Radio Contracts James J. Neale 

Branch Offices 

247 Park Ave., New York 17, N. Y. 

Phone Wickersham 24200 

Managerment. . . . • .H. M. Dancer, President, 

T. H. Brown, Jr., Asst. to Pres. 

Acct. Execs Frank A. Kearney, 

George G. Tormey, F. K. Beirn, H. B. 
Cohen, W. W. Holt, A. W. Spence, Jr., W. B. 
Stewart. 

Radio Acct. Exec Carl Stanton 

Rm. 1014, Taft Building, 1680 Vine Street 

HoUywood 28, Calif. 

Phone Hempstead 8166 

Manager. .•-.-•• Alvin Kabaker 

Dancer-Fitzgerald-Sample, Ltd. 

6 King Street, East 

Toronto, Ontario, Canada 

Phone Adelaide 2851 

Manager Gilbert Nunns 

Radio Accounts Placed — General Mills, 
Inc., Proctor & Gamble Company, Sterling 
Drug Inc., Kilmer & Co., Inc., Whitehall 
Pharmacal Company, Boyle-Midway, Inc., 
Falstaff Brewing Corp., Continental Illinois 
National Bank & Trust Co. 



D'ARCY ADVERTISING COMPANY 

Missouri Pacific Bldg., St. Louis 3, Mo. 

Phone Central 6700 

AAAA — ANPA — PPA — ABP — PRB — 

SAAA— SNPA— NOAB— OAAA 

President. . • • .J. F. Oberwinder 

Secretary-Treasurer C. C. Pangman 

Branch Offices 
515 Madison Ave., New York 22, N. Y. 
Phone Eldorado 5-5435 
Vice-President in Charge of 

Radio ■ ■ J. Toigo 

Radio Dept • . P. A. Louis 

Terminal Bldg., Cleveland, Ohio 

Phone Cherry 0158 

Stanley Seward 

90 Broadview Ave., Toronto, Canada 

Gramont Altenbernd 

Radio Account Placed — The Coca-Cola Co. 

• 

JIMM DAUGHERTY, INC. 

706 Chestnut St., St. Louis, Mo. 
Phone Main 0790-0791 
PPA — NOAB — APA 
President-Time Buyer. .James M. Daugherty 
Secretary-Treasurer. .Pauline Otto Daugherty 
Radio Accounts Placed — Pepsi-Cola Bot- 
tlers of St. Louis, Meyer Bros. Drug Co., 
St. Louis Dairy Co. 



"YOU'LL FIND YOUR 
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ORGANIZATION 

260 E. 161$* St.. New York 51. NY. 



192 



ADVERTISING AGENCIES 



BEN DEAN ADVERTISING AGENCY 

207 Houseman Bldg., Grand Rapids, Mich. 
Phone 8-0666 
APA— ABP 

Owner Ben Dean 

\sst Mildred Juneau 

Radio Account Placed— WOOD Radio Sta- 
tion, King-Trendle Broadcasting Corp. 

• 

DOE-ANDERSON ADVERTISING 
AGENCY 

308 Martin Brown Bldg., Louisville 2, Ky. 

Phone Wabash 3193 

APA— ANPA— PPA— SNPA 

President Elmer H. Doe 

Account Executive Warwick Anderson 

• 

DOHERTY, CLIFFORD & 
SHENFIELD INC. 

350 Fifth Avenue, New York 1, N. Y. 

BRyant 9-3140 

AAAA— ABP— ANPA— PPA— NOAB— APA 

President Lawrence L. Shenfield 

Vice-Pres. & Treas Arthur Cobb, Jr. 

Vice-Presidents Donald K. Clifford, 

Francis J. Doherty 

Secretary Wm. E. Steers 

Research Associate Nora A. Fitts 

Radio Dept. 

Radio Director Chester MacCracken 

Head of Comm. Writing Dept.. .John Mullen 

Radio Time Buyer Helen Wilbur 

Publicity Director • • . . .Richard Fehr 

Producers Chester MacCracken, 

Edward Pola 
Radio Accounts Placed — Bristol-Myers Co., 
Reid's Ice Cream. 

• 

THE RALPH L. DOMBROWER CO., 
INC. 

Dombrower Bldg., Richmond 19, Va. 

Phone 3-111-3 

ABP— ANPA— PPA— SNPA 

President-Treasurer Ralph L. Dombrower 

Vice President Morton L. Wallerstein 

Secretary. . • • Lewis D. Andrews 

Radio Director J. H. Fulmer 

Branch Office 
•Woodward Bldg., Washington, D. C. 

Manager Philip Rosenfeld 

Radio Accounts Placed — Southland Wine 
Corp., Velvet Rose Wine; Southern Biscuit 
Co., Inc., FFV Cookies & Crackers; Elars 
Products, Inc., KREY Cough Remedy; 
Standard Drug Co., Inc., Photographic Div.; 
Mayo Corp., Drugs & Cosmetics; Pedco 
Corp., Babyteria; Amatis Co., Amatis Cos- 
metics. 



DONAHUE AND COE, INC. 

1270 Sixth Ave., New York 20, N. Y. 

Phone Columbus 54252 

ANPA— PPA— ABP— SNPA— 

OAAA— APA 

President Edward J. Churchill 

Treasurer W. B. Patterson 

Secretary O. A. Kingsbury 

Vice Presidents •• A. B. Churchill, 

Rufus Choate, C. F. Hanser, Robert Rine- 
hart, B. S. Nayfack, Harry Morrill, Lloyd 
Seidman. 
Vice-Pres.-Art Director. . . .William Schneider 

Space Buyer A. J. Hilton 

Time Buyer ••....•••• Tom Lynch 

Radio Producers. . • Toni Conry, Carl Rigrod. 

Branch Office 

411 Hurt Bldg., Atlanta, Ga. 

Phone Main 5662 

Manager & Vice-Pres H. L. Morrill, Jr. 

Radio Accounts Placed — Scholl Mfg. Co., 
Grove's Labs., Beaumont Co., N. Y. Herald- 
Tribune, Angostura-Wupperman Corp., Atlan- 
tic Beer & Ale Co., Bailey's Supreme Coffee, 
Radio City Music Hall. 

DOREMUS & CO. 

120 Broadway, New York 5, N. Y. 

Phone REctor 2-3000 

ANPA— PP A— APA -ABP— NO AB 

President Wm. H. Long, Jr. 

Exec. Vice-Pres W. H. Burnham 

Treasurer R. E. Williams 

• 

DORLAN, INTERNATIONAL. 
PETTINGELL & FENTON, INC. 

247 Park Avenue, New York, N. Y. 

Phone Eldorado 5-2685 

ABP— ANPA— PPA— NOAB 

President Atherton Pettingell 

Exec. Vice-Pres.-Treasurer . .Walter Maas 

Exec. Vice-Pres.-Secretary -Fleur Fenton 

Vice-President • Charles B. Strauss 

Vice-President Herbert Bayer 

Radio Dept Handled by Mildred 

Fenton Productions. 



JOHN C. DOWD, INC. 

Park Square Bldg., Boston, Mass. 
Phone Hubbard 8050 

President John C. Dowd 

Executive Vice-President E. D. Parent 

Radio Director-Talent Gerard H. Slattery 

• 

L. J. DuMAHAUT ADV. AGENCY 

827 David Stott Bldg., Detroit 26, Mich. 
Phone, RANdolph 9480 

President L. Jerome DuMahaut 

Production Mgr Theresa Savin 



193 



ROY S. DURSTINE, INC. 

730 Fifth Ave., New York 19, N. Y. 

Phone, Circle 6-1400 

PPA— NOAB 

President Roy S. Durstine 

V.Ps Wm. E. Dempster, Robt. D. Spahn 

Secy.-Treas A. T. Gardiner 

Prod.-Traffic Mgr David R. Margaretten 

Art Director Harvey A. Spooner 

Radio Directors Richard Eastland, 

M. J. Condon. 
Account Executives. . . .William E. Dempster, 
Roy Gordon. 

Branch Offices 
333 No. Michigan Ave., Chicago 1, 111. 

V.P.-Manager Ellis Travers 

Carew Tower, Cincinnati 2, 0. 
Phone, Cherry 0032 

V.P.-Manager Frederic Kammann 

Charge of Art Dept Philip Goyert 

• 

ELLIS ADVERTISING CO. 

Rand Bldg., Buffalo 3, New York 

Phone Cleveland 0422 

ABP— ANPA— NOAB— APA 

Michael F. Ellis, Jerome R. Ellis 

Radio Dept. 

David Hale 

Branch Offices 

33 W. 42nd St., New York 18, N. Y. 

LOngacre 5-1567 

John W. Culiner 

74 King St. E, Toronto 1, Canada 

Waverly 3438 

Abbey A. Muter 

• 

SHERMAN K. ELLIS & CO., INC. 

247 Park Ave., New York 17, N. Y. 

Phone PLaza 5-7711 

OAAA—AAAA— ANPA— PPA— APA 

President-Treasurer Sherman lv. Ellis 

Exec. Vice-President .C. E. Staudinger 

Vice-President-Secretary E. S. Pratt 

Media Director Harry Torp 

Branch Offices 

141 W. Jackson Blvd., Chicago, 111. 

Phone Harrison 8612 

V.P.-Manager John F. Price 

Radio Accounts Placed — Quaker Oats Co., 
Jules B. Singer, Joseph Beck, Kenneth 
Plumb, C. G. Wright, Donald Parsons, 
Macgregor Armiston 
Chop Stick Co. 

• 

ERWIN, WASEY & CO., INC. 

Graybar Bldg., 420 Lexington Ave., 

New York 17, N. Y. 

Phone MOhawk 4-8700 

AAAA— ABP— ANPA— PPA— 

SNPA— NOAB— O AAA 

President Louis R. Wasey 

Vice-Pres.-Gen. Mgr Howard D. Williams 

Treasurer James F. O'Connor 

Director of Radio C. H. Cottington 



Asst. Radio Director Joe Brattain 

Time Buyer . • • Keith Shaffer 

Television Dept. 

C. H. Cottington 

Branch Offices 

Erwin Wasey & Co., Ltd. 

230 N. Michigan Ave., Chicago, 111. 

Phone Randolph 4952 

Vice-President L. R. Northrup 

Erwin Wasey & Co. of Minnesota 

Rand Tower, Minneapolis, Minn. 

Phone Atlantic 1223 

Vice-President Mac Martin 

First Nat'l. Bank Bldg., Oklahoma City, Okla. 
Okla. City 2-0603 

Vice-President Harold Halsell 

White-Henry-Stuart Bldg., Seattle, Wash. 
Eliott 8250 

Vice-President. . • • Miller Munson 

749 Yonge St., Toronto, Canada 
Randolph 5187 

Vice-President. .•••••.•• Ralph Lawson 

Radio Accounts Placed — Lydia E. Pinkham 
Medicine Co., Musterole Co., The Barbasol 
Co., Consolidated Cigar Co., Carnation Co., 
R. B. Semler, Inc., Zonite Products Co., 
Primrose House, Inc., Seeck & Kade, S. C. 
Johnson & Son, Inc., Langendorf United 
Bakers, Inc., Nash Coffee Co., Salisbury & 
Saterlee Co., House of Herbs, Inc., South- 
western Brewing Corp., Oklahoma City Fed- 
eral Savings & Loan Assn., Anderson-Prit- 
chard Oil Corp. 

• 

WILLIAM ESTY & COMPANY 

100 East 42nd St., New York 17, N. Y. 

Phone Caledonia 5-1900 

1537 Vine St., Hollywood, Calif. 

Phone Hillside 2183 

President and Treasurer William Esty 

Secretary E. H. Cummings 

Director of Radio Thos. D. Luckenbill 

Time Buyers John C. Esty, 

Richard Grahl. 

Radio Producers Don Bernard, 

Al Foster, Kenneth MacGregor, Helen 
Phillips, Charles White 

Television Department Kendall Foster, 

Kenneth MacGregor. 
Radio Accounts Placed — Colgate-Palm- 
olive-Peet Co., Thomas Leeming & Co., Na- 
tional Carbon Co. Inc., Piel Bros., Pocquin 
Inc., R. J. Reynolds Tobacco Co., Tea Bureau, 
Inc. 

• 

FEDERAL ADVERTISING AGENCY, 
INC. 

444 Madison Ave., New York 22, N. Y. 

Phone Eldorado 5-6400 

AAAA— ANPA— PPA— ABP— APA— NOAB 

Ch. of the Board Robert Tinsman 

President Gordon E. Hyde 

Vice-Presidents James O'Brien, 

Jules B. Singer, Kenneth Plumb, C. G. 

Wright, Donald Parsons, Macgregor 

Ormiston, A. R. Beverly-Giddings, Hugh 



194 



ADVERTISING AGENCIES 



I. Connet, Laura E. Carson, John S. 

Davidson, Dr. W. W. Wulfeck. 

Treas. & Secty George Dietrich 

Radio Director J. S. Davidson 

Radio Time Buyer Penelope Simmons 

Radio Accounts Placed — American Safety 
Razor Corp. (Gem) ; Joseph Dixon Crucible 
Co. (Ticonderoga Pencils), J. F. Trommer 
Co., Inc. (White Label), General Cigar Co. 
(Van Dyck), B. Barbizon Corp., Rockwood 
& Co. (Chocolate Bits), Durkee Famous 
Foods (Durkee's Dressing), Lily of France 
Corset Co. (Lilees Bras). 

• 

HARRY FEICENBAUM 
ADVERTISING AGENCY 

1420 Walnut St., Philadelphia, Pa. 

Phone Pennypacker 3623 

ANPA— PPA— NOAB 

President Harry Feigenbaum 

Radio Dept. Manager David Wermen 

Radio Director & Talent Ralph A. Hart 



FERRY-HANLY COMPANY 

500 Fifth Ave., New York 18, N. Y. 

Phone LOngacre 5-5000 

AAAA— ABP— ANPA— PPA— APA— NOAB 

President C. P. Hanly 

Vice-President H. M. Montgomery 

Secretary-Treasurer .H. E. Lehman 

Chicago Office 

WALLACE-FERRY-HANLY CO., INC. 

430 N. Michigan Ave., Chicago 11, 111. 
Phone Superior 4462 

Manager C. L. Collette 

Radio Accounts Placed — Johnson & John- 
son (TEK toothbrushes). 



LAWRENCE FERTIG & CO., INC. 

149 Madison Ave., New York 16, N. Y. 

Phone MUrray Hill 4-3300 

ABP— ANPA— PPA— APA— NOAB 

President & Treasurer Lawrence Fertig 

Radio Director Henry Bretzfield 

Radio Accounts Placed— Loew-Hakim, Les- 
ter Cowan, "The Southerner," "Tomorrow the 
World." 



ROBERT G. FIELDS & CO. 

1100 Warner Bldg., Nashville, Tenn. 

Phone 6-1977 

PPA — SNPA — ABP 

President-Treasurer Robert G. Fields 

Secretary R. H. Lane 

Radio Accounts Placed — Martha While 
Flour, Fortune Feeds, Falcon Flour, Lily 
White Flour, St. Bernard Coal. 



FITZGERALD ADVERTISING 
AGENCY 

202 Southern Bldg., 833 Howard Ave., 

New Orleans 13, La. 

Phone Raymond 5194 

AAAA — ANPA — PPA — SNPA 

APA — ABP — NOAB 

Partner Joe L. Killeen 

Partner Joseph H. Epstein 

Partner-Time Buyer Leonard Gessner 

Partner-Copy Chief Roy M. Schwarz 

Partner- Art Dir E. W. R. Wootten 

Partner-Prod. Mgr Warren G. Posey 

Radio Account Placed — Wesson Oil & 
Snowdrift Sales Co. 

' o 

FLACK ADVERTISING AGENCY 

Hills Bldg., Syracuse 2, N. Y. 

Phone 2-3129 

ABP— ANPA— PPA— APA— AAAA— NAAN 

Owner John B. Flack 

Vice-President Richard H. Wickham 

Radio Accounts Placed — Nrtherland Dairy, 
Keensake Diamond Rings, Napteen Labs, 
Bardeen's, Inc. 

• 

FOLEY ADVERTISING AGENCY 

1012 NBC Bldg., Cleveland 14, Ohio 
Phone Cherry 1490 

President Robert B. Foley 

Secretary-Treas Helen M. Little 

Acct. Exec L. M. Robertson 

Radio Director Robert B. Foley 

Radio Accounts Placed — I. J. Fox, Inc., 
The Bing Co., Ohio Floor Covering Co., 
Perry Auto Stores. 

• 

FOOTE, CONE & BELDING 

247 Park Ave., New York 17, N. Y. 

Phone WIckersham 2-6600 

AAAA— ANPA— ABP— PPA— APA— O AAA 

Chairman of the Board Don Belding 

President Emerson Foote 

Chairman, Executive Comm.. . .Fairfax Cone 

Secretary-Treasurer William R. Sachse 

NEW YORK OFFICE 

President Emerson Foote 

V.P. & Gen. Business Mgr.. .M. P. Franceschi 
V.P.-National Radio Director 

Hubbell Robinson, Jr. 
Manager of Radio Department 

Carl Schullinger 
Radio Time Buyer Lillian Selb 

CHICAGO OFFICE 

919 N. Michigan Ave., Chicago 11, 111. 

Phone Superior 4800 

Chairman, Executive Comm.. . .Fairfax Cone 

Secretary-Treasurer William R. Sachse 



195 



Director of Radio Stuart Dawson 

Radio Time Buyer. .. .Genevieve M. Lemper 

LOS ANGELES OFFICE 

601 W. Fifth St., Los Angeles 13, Calif. 

Phone Michigan 7651 

Chairman of the Board Don Belding 

V.P.-Manager Wm. J. Pringle 

Radio Time Buyer Eugene Duckwall 

HOLLYWOOD OFFICE 

6117 Sunset Blvd., Hollywood 28, Calif. 

Phone Hollywood 6265 

General Mgr.-Treas C. Burt Oliver 

Regional Program Mgr David Taylor 

SAN FRANCISCO OFFICE 

235 Montgomery St., San Francisco 4, Calif. 

Phone Sutter 2355 

Vice-Pres. & Manager E. I. Harrington 

Radio Time Buyer Jane Sullivan 

Radio Director Mark Buckley 

Radio Accounts Placed — The American 
Tobacco Company, The Cities Service Oil 
Company, Armour and Company, Albers 
Milling Company, Ben Hur Products, Inc., 
Bourjois, Inc., California Fruit Growers Ex- 
change, Hall Bros., Inc., Pepsodent Division 
of Lever Brothers Co., RKO Radio Pictures, 
Inc., Safeway Stores, Inc., Southern Pacific 
Company, Union Oil Company, Peralta Wine 
Co., Purex Corp. Ltd., Selznick International 
and Walt Disney Productions. 

• 

FORT & COMPANY 

Wilder Bldg., Charlotte 1, N. C. 
Phone 4-7122 
APA — SNPA 

President John L. Fort 

Production Manager Jean Dunham 

Radio Accounts Placed — Citizens Bank 
(Local); Coble Dairy Products (Regional). 



ALBERT FRANK-GUENTHER LAW, 
INC. 

131 Cedar St., New York, N. Y. 

Phone COrtlandt 7-5060 

ANPA— PPA— ABP— NOAB— APA 

Chairman of the Board. .. .Emmett Corrigan 

President Frank J. Reynolds 

First Vice-President & Treasurer 

Victor J. Cevasco 
Vice-Chairman-General Mgr. 

Harold E. Maples 

Radio Department John V. McAdams 

Branch Offices 
Post Office Square, Boston, Mass. 

Phone Hancock 5900 

Packard Bldg., Philadelphia, Pa. 

Phone Rittenhouse 3915 

1 La Salle St., Chicago, 111. 

Phone Dearborn 8910 

475 Fifth Ave., New York 17, N. Y. 

Phone LExington 2-4537 

V.P William F. Adler 



235 Montgomery St., San Francisco, Calif. 

Phone Exbrook 3484 

Acct. Exec Lucrezia Kemper 

Radio Accounts Placed — Merrill, Lynch, 
Pierce, Fenner & Beane. 



CURT FREIBERGER & CO. 

Cooper Building, Denver, Colo. 

KEy stone 0487 

ANPA— ABP— APA— APB 

Owner C. J. Freiberger 

Production Manager W. S. Cassell 

Art Director A. Cizek 

Radio Director R. Torgerson 

Illustrator • • G. Ellis 

Cartoonist J. Reed 

Industrial Artist J. T. Preucil 

Account Executive . . . . • • J. M. Henderson 

Bookkeeper N. J. Charon 

Secretary ....•• • • ••.... D. Hahn 

Radio Accounts Placed — Tivoli Union 
Co., Brecht Candy Co., Securities Credit 
Corp., Stone-Hall Brokerage Co., Toner's Inc., 
Central Bank & Trust Co., Bell Tailors, 
Clayton Coal Co., Colorado Potato Flake Co., 
A. Carbone & Co., Gart Bros., Gus Butter- 
maid Bake Shop, Service Supply Co., Ute 
Chief Mineral Water Co., Jack Wehner, 
Realtor. 

• 

AD FRIED ADVERTISING AGENCY 

Easton Bldg., Oakland 12, Calif. 
Phone Higate 6580 

Owner-Radio Director. ... •• Ad Fried 

Copy & Continuity -..Helen Hall 

Radio Time Buyer Shirleigh Phillips 

Research Director. ...... Charles Marshall 

Format Manager -Leland Morgan 

Publicity Director.. •• Irene Barclay 

Program Manager -..Elaine Trigger 

Radio Producers. . . .Ad Fried, Shirleigh 

Phillips. Elaine Trigger, Irene Barclay, Helen 
Hall. 

Television Producer Ad Fried 

Radio Accounts Placed — Darling Shops, 
Delanes Jewelers, Tasch Furriers, Oakland 
& San Jose Offices of Union Life Insurance 
Co., Oakland Pro Football Association, Ala- 
meda Democratic County Central Committee 
(Election & Political Rallies), Dynan Fi- 
nance Co., H. R. Davi Co. (Miracle Foam & 
Super Foam), D & D Soap Co. (Gleam 
Soap Powder), Stover's Hand Lotion, F. F. 
Porter Industrial Realtors, Paramount Pest 
Control, Fred Benioff Himself Furrier, Dr. 
Citron Dental Offices, Hersh Coast Millin- 
ery Stores, Fox West Coast Theatres (Oak- 
land), Crescent Jewelers, Royal Art Galler- 
ies (Portraits), Swan's Markets, Magazine 
Service Bureau. 

• 

HARRY M. FROST CO., INC. 

260 Tremont St., Boston 16, Mass. 

Phone Liberty 0813-4-5 

ANPA— PPA— APA 



196 



ADVERTISING AGENCIES 



• • • 



President-Radio Director Karl M. Frost 

Exec. V.P.-Treasurer Harry M. Frost 

Production Manager Harold E. Bessom 

Secretary Harvey P. Newcomb 

Talent & Time Buyer. ..Harvey P. Newcomb 
Branch Offices 
Lynn, Mass.; Worcester, Mass. 
Radio Accounts Placed — Durkee-Mower, 
Inc., CeLect Baking Co., Cold Spring Brew- 
ing Co., Eastern Racing Assn., Eldred & 
Barbo, National Bakers' Service, Shubert 
Theaters, Supreme Wine Co. 



FULLER & SMITH & ROSS, INC. 

71 Vanderbilt Ave., New York 17, N. Y. 

Phone MUrray Hill 6-5600 

1501 Euclid Ave., Cleveland, Ohio 

Phone Cherry 6700 

AAAA — ANPA — PPA — ABP 

APA— NOAB 

President (Cleveland) A. L. Billingsley 

Chairman of the Board (New York) 

J. E. Wiley 
Secretary-Treasurer ( Cleveland ) 

C. C. Reidenbaugh 
Exec. Vice-Pres. (Cleveland) . .E. L. Andrew 
Radio Dept. 

Radio Dir. (N. Y.) Lee Williams 

Time Buyer (N. Y.) G. L. Trimble 

Time Buyer (Cleveland) W. J. Staab 

Research Dir. (N. Y.) Coleman Caryl 

Television Dept. 

Director (N. Y.) Lee Williams 

Art Director (N. Y.) R. S. Chenault 

Movie Director (Cleveland) 

Reed Drummond 
Radio Accounts Placed ■ — Commonwealth 
Shoe & Leather Co., Westminster, Ltd., 
Stouffer Restaurants, Central National Bank, 
Westinghouse Elec. & Mfg. Co. (Lamp & 
Radio Division), Harry Ferguson, Inc., Burk- 
hardt Brewing Co. 

• 

FURMAN & FEINER CO., INC. 

117 W. 46th St., New York, N. Y. 
Phone, BRyant 9-2927 

President. Norman Furman 

Secretary Nathan Rothenberg 

Vice-President Irving Gottlieb 

• 

GARDNER ADVERTISING CO. 

915 Olive St., St. Louis 1, Mo. 

Phone Garfield 2915 

ANPA— PPA— NOAB— ABC— AAAA 

Chairman of Board H. S. Gardner 

President E. G. Marshutz 

Secretary E. A. W. Schulenburg 

Treasurer E. R. Gardner 

Vice-Pres. & Director of Radio (St. Louis) 

C. E. Claggett 



Branch Offices 

9 Rockefeller Plaza, New York, N. Y. 

Phone Columbus 5-2000 

V.-P. in Charge of Radio. .. .Roland Martini 

Radio Accounts Placed — Pet Milk Co. 

Ralston Purina Co., Purina Mills, Hyde Park 

Beer, N. Y. Stock Exchange, Union Electric, 

St. Louis Ind. Packing Co., St. Louis Public 

Service Co. 

• 

GARFIELD & GUILD ADVERTISING 
AGENCY 

660 Market St., San Francisco, Calif. 

Phone EXbrook 3420 

PPA— ANPA— NOAB— ABP 

NAAN— AAAA 

President Sidney Garfield 

Vice-Pres Walter Guild 

Vice-President Bernard B. Schniter 

Radio Director William A. Morrison 

Radio Time Buyer Sally Paul 

Production Dir David Bascom 

Radio Producers Walter Guild, 

David Bascom, Wm. A. Morrison. 
Radio Accounts Placed — Capwell, Sullivan 
& Furth, El Dorado Oil Co., Alice Frock, 
Hurley Marine Works, Good Foods, Inc., 
Gravem-Inglis Baking Co., Kay Jewelers, 
Valley Church of the Air, Smith's, No-Doz 
Awakeners, Northrup King & Co., Remar 
Baking Co., Chemicals, Inc., Southwest Food 
Products, Betty Lou Foods, O'Rourke of 
California, Guittard Chocolate Co., Louis 
Milani Foods, Frontier Foods, Grace Bros. 
Brewing Co., John Hanson & Sons, Newell 
Gutradt Co. 

• 

W. W. GARRISON & COMPANY 

400 N. Michigan Ave., Chicago 11, 111. 

Phone Superior 8388 

APA— ANPA— PPA— NOAB 

President & Treas W. W. Garrison 

Vice-President Brooks Middleton 

Secretary & Time Buyer G. P. Schill 

Radio Accounts Placed — Florida Citrus ex- 
change, W. A. Sheaffer Pen Co. (foreign), 
Gibson Refrigerator Co., Radar-Radio Indus- 
tries. 

• 

GERTH-PACIFIC ADV. AGENCY 

68 Post St., San Francisco 4, Cal. 

Phone, GARfield 1081 

AAAA— APA— ABP— ANPA— NOAB 

Owner Edwin P. Gerth 

Account Executives David Ryder, 

J. R. Pitsker 

Branch Office 

412 W. 6th St., Los Angeles 14, Cal. 

Phone, TUcker 1455 

Manager David R. Showalter 



197 



GEYER, CORNELL & NEWELL, INC. 

745 Fifth Ave., New York 22, N. Y. 

Phone Wickersham 2-5400 

AAAA— PPA— ANPA— APA— ABP— NOAB 

President Bertram B. Geyer 

Exec. Vice-President H. W. Newell 

Exec. Comm. Chairman Joe M. Dawson 

Vice-Presidents R. M. Ganger, 

J. W. Bench, H. M. Hempstead, A. A. 

Surin, Vernon M. Welsh, R. E. Tuttle 

Publicity Dir Edward F. Thomas 

Radio Dept. 
Directors Donald S. Shaw, 

Eleanor L. Larsen , 

Television Dept. 

Director Donald S. Shaw 

Prod. Supervisor Eleanor L. Larsen 

Branch Offices 

U. B. Bldg., Dayton, O. 

Phone Fulton 4145 

Manager E. G. Frost 

14250 Plymouth Rd., Detroit 22, Mich. 
Phone, Hogarth 5520 

Exec. Contacts H. M. Hempstead, 

R. E. Tuttle 
Radio Accounts Placed — Nash-Kelvinator 
Corp. 

Television Account Placed — Knox Hats for 
Men and Women. 

GILLHAM ADVERTISING AGENCY 

Continental Bank Bldg., 
Salt Lake City 1, Utah 

Phone 4-5516 
ANPA — APA — ABP 

President & Treasurer M. C. Nelson 

Vice-Presidents J. Y. Tipton, 

Lon Richardson 

Secretary Marjorie Farrell 

A.cct. Exec, Radio Dir. & Producer, 

Victor V. Bell 

Production Manager A. W. Rogers 

Radio Accounts Placed — Sego Milk Prod- 
ucts Co., Utah Oil Refining Co., Excelcis 
Products Co., Mountain Fuel Supply Co., 
Royal Baking Co., Walker Bank & Trust Co., 
Sweet Candy Co., Cloverleaf Dairy, Tracy- 
Collins Trust Co., Utah Power & Light Co., 
Fisher Brewing Co., J. A. Hogle & Co., Por- 
ter Scarpelli Macaroni Co. (Salt Lake City), 
Utah Lumber Co., Jesse M. Chase. 

• 

GLASER ADVERTISING, INC. 

Statler Bldg., Boston 16, Mass. 

Phone Hubbard 7188 

AAAA — ABP — ANPA — PPA — APA 

President Louis Glaser 

Radio Director M. B. Collins 

Production Manager Thomas F. Eccleston, Jr. 
Radio Accounts Placed — Hathaway Baker 
ies, Inc., Rose-Derry Co. 



GLASSER-GAILEY & COMPANY 

3275 Wilshire Blvd., Los Angeles 5, Calif. 

Phone Fitzroy 2141 

PPA 

Partner .... •• P. E. Gailey 

Partner ....•• G. F. Glasser 

Fashion Director •• Joyce Contini 

Comptroller Howard Gambrill 

Production Manager King Richardson 

Copy Chief •• -..Jane O'Leary 

Time Buyer •••• J. G. Mitchell 

Branch Offices 

690 Market St., San Francisco, Calif. 

Phone Exbrook 6469 

Manager •• Robert O. Davis 

32 E. 57th St., New York 22, N. Y. 
Phone PLaza 5-2887 

Manager ■ • • • Margaret Macy 

Radio Accounts Placed — Bu-Tay Products, 
Ltd., Austin Studios, Mystic Foam Co., Court- 
ley Ltd., Dixie Fry Co., J. Bird Moyer Co., 
Beckman Furs, Olson Bread Co., Kern 
Food Co., Home-Maker's Club, Sontag Drug 
Stores, Pacific Macaroni Co., L. B. Labora- 
tories, Inc., Mode O'Day Corp., Huggins- 
Young Coffee Co. 

• 

RAY K. GLENN ADVERTISING 

1366 First National Bldg., Oklahoma City 2, 

Okla. 

Phone 3-5439 

ABP— ANPA— SAAA—SNPA—O AAA 

—NOAB— APA 

President •• . . Ray K. Glenn 

Vice-President-Manager Lowe Runkle 

Production Manager Roger Pishnay 

Secretary • • • • . .A. Streeter 

Radio Director • • . . . .Lowe Runkle 

Radio Accounts Placed — Arkansas City 
Flour Mills, Cains Coffee Co., Ancel Earp & 
Co., Local Federal Savings & Loan Associ- 
ation, Merit Mills, Oklahoma Operating Co. 
• 

GLICKSMAN ADVERTISING CO., 
INC. 

400 Madison Ave., New York, N. Y. 
Phone PLaza 8-0716 
ABP— ANPA— PPA 

President- • • • . .Joseph Glicksman 

Vice-President-Sec William Glicksman 

Treasurer. . . . • • David Glicksman 

Radio Director Joseph Glicksman 

Radio Accounts Placed — Adam Hats, 
Portis Bros. Hat Co. 

• 

MAX GOLDBERG ADV. AGENCY 

611 Railway Exchange Bldg. 

Denver, Colorado 

Phone: CH 5533 

ANPA 

Radio Director Wes Battersea 

Exec. V.P.-Radio Director Wes Battersea 

Treasurer Doris Fitmier 

Radio Continuity Mrs. Dorothy Lutz 

Radio Continuity Mrs. Elizabeth Nixon 



198 



ADVERTISING AGENCIES 



Radio Accounts Placed — Dave Cook Sport- 
ing Goods Co., M. & O. Cigars, Ambrose & 
Co. (Richelieu Wines, Jams & Jellies), State 
of Colorado, Denver Jewelry Co., New York 
Furniture Co., and Dundee Clothing Co. 

• 

GOLDMAN & WALTERS 
ADVERTISING AGENCY, INC. 

75 State St., Albany, N. Y. 
Phone: 5-8864 
ABP— AFA 

President • • Harry L. Goldman 

Vice-Pres.-Treas Eleanor Chatham Walter 

Secretary Louise Benay 

Telepvision Producers Eleanor Chatham 

Walter, Louise Benay 
Radio Accounts Placed — John G. Meyers 
Dept. Store, Seven-Up Bottling Co. of Troy, 
N. Y., Standard Furniture Co., David's 
Women Apparel, Roxy Cleaners & Dyers, 
Stone's Liquor Dist., Halfway House, Albany 
Garage Co. & Appliance Dist., Drive-In Auto 
Theatres, Green's Stationers. 

Television Accounts Placed — John G. 
Meyers Dept. Stores, David's Women 
Appparel. 

• 

GOODKIND, JOICE & MORGAN 

919 North Michigan Ave., Chicago, 111. 

Phone Superior 6747 

AAAA— ANPA— PPA— ABP 

Affiliated with Raymond R. Morgan Co. 
Hollywood, Calif. 

President Clyde M. Joice 

Vice President-Treasurer. M. Lewis Goodkind 
Vice-President-Merchandising, 

Harlow P. Roberts 

Acct. Executive. Charles 0. Puffer 

Copy Chief Garrick M. Taylor 

Space Buyer Florence A. Neighbors 

Production Mgr George Richter 

Ass't Space Buyer Jayne Batchelor 

Radio Accounts Placed — Service Stores, 
Inc., Planters Nut & Chocolate Co., Golden- 
rod Ice Cream Co., Planters Edible Oil Co., 
Iowa Soap Co., Pine Forest Co., Hooker Glass 
& Paint Co., Jewel Tea Co., Inc., Mid-Conti- 
nent Airlines, Inc., Priebe & Sons, Inc. 

GOTHAM ADVERTISING 
COMPANY 

2 West 46th St., New York 19, N. Y. 

Phone LOngacre 5-2616 

APA— ABP— ANPA— PPA 

Chairman of Board. .••..-... .G. E. Harris 

President D. D. Sutphen, Jr. 

Radio & Tele. Director Arthur A. Kron 

Exec. Vice-Pres. & Treas.. . .Arthur A. Kron 

Secretary Chester A. Priest 

Radio Accounts Placed — Hartley's Marma- 



lade, Lutheran Hour, R. L. Swain Tabacco 
Co. 



GRACE & BEMENT, INC. 

2866 Penobscot Bldg., Detroit 26, Mich. 

Phone Cherry 9400 

ANPA— PPA— APA— NOAB 

Pies. & Treas. Edward R. Grace 

Vice-President Austin F. Bement 

Vice-Pres. Chg. Research & Media; 

Radio Time Buyer L. C. Grace 

Secretary A. M. Ganoung 

Production Manager Thomas C. Bacon 

General Manager J. R. Bracken 

Art Director Judson Ross 

Account Executives Dean Leith, 

Richard Burke, J. R. Bracken 

• 

GRANT ADVERTISING, INC. 

919 N. Michigan Ave., Chicago 11, 111. 

Phone Superior 6500 

ANPA— PPA— APA— ABP— SNP A— NOAB 

President Will C. Grant 

General Radio Director. .. .Lloyd G. Harris 

Radio Directors Harry Holcombs, 

James McClain. 

Office Manager Ralph E. Ellis 

Branch Offices 

350 Fifth Ave., New York, N. Y. 

Phone BRyant 9-6100 

Office Manager , Carl B. Wheeler 

Director of Radio Morgan Ryan 

2366 Penobscot Bldg., Detroit 26, Mich. 
Phone Cherry 9400 

V.P.-In Charge Edward R. Grace 

General Manager Joseph R. Bracken 

1313 Gulf States Bldg., Dallas 1, Texas 
Phone Riverside 8121 

V.P.-Southwestern Division Erie Racey 

V.P.-Office Manager. . . .Samuel W. Hep worth 

Director of Radio Virginia Wiltten 

515 DuPont Bldg., Miami 32, Florida 
Phone 3-0773 

V.P.-Caribbean Operations John A. Day 

Office Manager .Ray Lipe 

Director of Radio Mary Thorpe 

Offices in South America, Mexico, Canada, 
Cuba. England. 

• 

GREEN-BRODIE 

420 Madison Ave., New York 17, N. Y. 

Phone PLaza 3-9533 

ANPA — PPA 

Partner. .•■..•• Julian P. Brodie 

Partner . . ....••..•• Alan Green 

Art Director Cecil Baumgarten 

Production Director Sidney Sawyer 

Radio Dept Julian P. Brodie 

Radio Accounts Placed — Pieter deWitt, 
Inc., Trade Bank & Trust Co., The Viking 
Press, The New School. 



199 



GREY ADVERTISING 
AGENCY, INC. 

166 West 32nd St., New York 1, N. Y. 

Phone CHickering 4-3900 

ABP— ANPA— PPA— NOAB— APA— AAAA 

President Lawrence Valenstein 

Executive Vice-President Arthur C. Fatt 

Radio-Television Director. . . .Marvin Corwin 

Time Buyer Harriet Belille 

Radio Accounts Placed — Dif Corp., Lam- 
bert Bros., Bucilla, Doughnut Corp., Easy- 
Do, Van Heusen, Simplicity, Tussy, LeLong, 
Hat Research Foundation, Hollander Furs & 
Hollander Corp., Kreisler Jewelry, Consoli- 
dated Razor Blade Co., Grolier Society Inc., 
BBD Corp., American Silk Mills, Mojud 
Hosiery, Miles Shoes, Orbachs, Macys. 

GRISWOLD-ESHLEMAN 

2700 Terminal Tower, Cleveland 13, Ohio 

Phone Main 9484 

AAAA— ANPA— PPA— APA— APB— NOAB 

ABC— ABP 

President. . . . • • • • . .Kenneth W. Akers 

Radio Director Earl R. Preble 

Radio Accounts Placed — Fleetwing Corp.. 
B. F. Goodrich Farm Service Tires. 

JULIAN GROSS ADVERTISING 
AGENCY 

11 Asylum St., Hartford, Conn. 
Phone 7-7179 

President-Treasurer Julian Gross 

Exec. V.P.-Radio Time Buyer 

Geraldine K. Ray 
V.P.-Prod. Mgr Lester Kaufman 



GUILFORD ADVERTISING AGENCY 

350 Fifth Ave, New York 1, N. Y. 
Phone, PEnnsylvania 6-8518 

Owner Frances G. Guilford 

Space Buyer Amelia Pronko 



M. H. HACKETT CO. 

9 Rockefeller Plaza, New York, N. Y. 

Phone Circle 6-1950 

ABP — ANPA — PPA — NOAB 

Montague H..Hackett 

General Manager John P. Gilbert 

Time Buyer Aida Stearns 

Radio Accounts Placed — Riggio Tobacco 
Corp, Chatham Mfg. Co, William S. Scull 
(Boscul Tea). 

• 

HART-CONWAY CO., INC. 

Genesee Valley Trust Bldg, Rochester, N. Y. 

Phone Main 2073 

ANPA — APA 

President H. Lyman Hart 

Secretary M. Brinkman Hart 

Vice President Harold E. Kennedy 

Radio Director John P. Street 



GEORGE H. HARTMAN CO. 

307 North Michigan Ave, Chicago 1, 111. 

Phone State 0055 
ANPA. — PPA — APA — ABP — NOAB 

President George TT. Hartmnn 

Vice-President. . Edwin Cahn 

Secretarv-Treasurer Frank R. Hartman 

Radio Director Thomas Kivlan 

Radio Accounts Placed — Hartz Mountain 
Products, Nelson Bros. Co, P. A. Starck Co, 
Sawyer Biscuit Co. 

• 

HENRI, HURST & McDONALD, INC. 

520 N. Michigan Ave, Chicago 11, 111. 

Phone SUperior 3000 

ANPA— PPA— APA— ABP— NOAB— ABC 

President W. B. Henri 

Secretary W. D. McDonald 

Treasurer J. F. Hurst 

Space Buyer Louis C. Paul 

Radio Director Wm. E. Jones 

Radio Dept. 

Assoc. Radio Dir David W. Dole 

Publicity Dir Russell M. Cunningham 

Radio Accounts Placed — Network: Acme 
White Lead & Color Works, Ballard & Bal- 
lard Co, Inc., Skelly Oil Co. National Spot: 
Acme White Lead & Color Works, Fred W. 
Amend Co. (Chuckles), Ballard & Ballard 
Co, Inc., Carolene Products Co, John 
Morrell & Co, Skelly Oil Company. 
• 

HILL ADVERTISING 

250 Park Ave, New York, N. Y. 

Phone, PLaza 3-7800 

PPA— ABP 

President Weston Hill 

Vice-President W. L. Ledwith 

Secretary Joe Cesare 

Radio Account Placed — Central Broadcast- 
ing Corp. 

• 

HILLMAN-SHANE-BREYER, INC. 

403 W. 8th St, Los Angeles, Calif. 

Phone Trinity 1453 

ANPA— ABP— NOAB 

Partner David S. Hillman 

Partner Donald A. Breyer 

Partner Hassel Smith 

Radio Dept. 

Director Charles F. Chaplin 

Time Buyer Selma Schonfeld 

Radio Accounts Placed — 42 Oil Shampoo, 
42 Hair Oil Tonic. 

• 

HIXSON-O'DONNELL ADV., INC. 

350 Fifth Ave, New York 1, N. Y. 

BRyant 9-5950 

ANPA— PPA— APA— ABP— NOAB— PA of 

N. Y. C. 

President & Gen. Mgr S. M. Morey 

Vice-President Thos. E. Orr 

V..P. & Radio Director L. B. Van Doren 

Vice-President A. W. Humm 

Secty. & Treas -W. G. Carmody 



200 



• • • 



ADVERTI SI NG AGENCIES 



• • • 



Radio Time Buyer Kathryn Shanahan 

Radio Accounts Placed — Richfield Oil 
Corp., Sinclair Refining Co. 

• 

WILLIAM F. HOLLAND AGENCY 

Hotel Simon, Cincinnati, Ohio 
Phone MAin 3450 

Owner, Sales, Buyer William F. Holland 

Copy B. J. Holland 

Art Director Dale Maxey 

Research Director Jean Clark 

Sales Clyde Hague 

Continuity James Parson 

Production Cress Meinhardt 

Associate Mgr D. E. Holland 

• 

ROBERT HOLLEY AND COMPANY, 
INC. 

RKO Bldg. Rockefeller Center, N. Y. C. 

Phone Circle 6-2850 

ABP— PANY 

Pres. & Treas • • Robert Holley 

Vice Pres. & Sec Saul S. Silverman 

• 

CHARLES W. HOYT COMPANY, INC. 

551 Fifth Ave., New York 17, N. Y. 

Phone MUrray Hill 2-0850 

AAAA— ANPA— PPA -ABP 

President and Treasurer. . . .Everett W. Hoyt 

Secretary C. B. Donovan 

Vice-Presidents . .F. A. Whipple, 

W. K. Dingledine 

Director of Radio W. P. Smith 

Time Buyer C. B. Donovan 

Television Dir W. P. Smith 

Branch Office 

15 Lewis Street, Hartford, Conn. 

Phone 5-6066 

Vice-President F. A. Whipple 

Radio Accounts Placed — B. C. Remedy 
Co., Charles Gulden, Inc., Burnham & Mor- 
rill, E. L. Knowles Co. (Rubine), W. A. 
Taylor (Valliant Wine), Barco Laboratories 
(Cleanser), J. A. Wright & Co. (Silver 
Polish), Ivanhoe Foods Inc. (Teaspoon 
Onions). 

• 

THE H S G ADVERTISING AGENCY 

19 East 53rd St., New York, N. Y. 
Phone WIckersham 2-3338 

President-Treasurer H. S. Goodman 

Secretary H. Knuth 

Vice-President Everett F. Goodman 

Branch Office 

206 S. Spring St., Los Angeles, Calif. 

• 

H. B. HUMPHREY CO. 

1235 Statler Bldg., Boston 16, Mass. 

Phone Liberty 4714 
AAAA— ABP— ANPA— PPA— APA 



Vice-President & Radio Director, 

Wm. H. Eynon 

Asst. to Radio Dir Sally Larkin 

Branch Office 
420 Lexington Ave., New York 17, N. Y. 

Vice-Pres H. B. Humphrey, Jr. 

Radio Accounts Placed — Rumford Chemi- 
cal Works, The Christian Science Monitor, 
The Employers' Group Insurance Companies 
of Boston, First Church of Christ, Scientist, 
E. T. Wright & Co. 

• 

HUTCHINS ADVERTISING 
COMPANY, INC. 

Cutler Bldg., Rochester 4, N. Y. 

Phone Main 3528 

APA— ANPA— PPA— ABP— NOAB 

President F. A. Hutchins 

Secretary & Treas F. Irving Hutchins 

Vice-Presidents J. P. McCarthy, 

Mosher S. Hutchins 
• 

IVEY & ELLINGTON, INC. 

535 Fifth Ave., New York 17, N. Y. 

MUrray Hill 2-5204 

ANPA— PPA 

President Jesse T. Ellington 

Vice-Presidents T. S. Strong, 

T. M. Keresey, C. L. Landon, G. F. Mor- 
row, H. L. Hodgson, C. R. Marshall. 
Radio Dept. 

Media Director A. G. Graff 

Radio Production Hal James 

Radio Accounts Placed — Bayuk Cigars Inc., 
Sweets Company of America, General Baking 
Co., McKesson & Robbins Inc. 
• 

JOSEPH JACOBS JEWISH MARKET 
ORGANIZATION 

6 East 46th St., New York 17, N. Y. 
Phone MUrray Hill 2-6995 

President, Owner & Treas Joseph Jacobs 

Vice-President & Prod. Mgr.. . .Morris Unger 

Time Buyer Joseph Jacobs 

Talent Buyer M. Keilson 

Radio Director Sholom Rubinstein 

Script J. I. Freedman 

Research Adele Cohen 

• 

JESSOP ADVERTISING CO. 

First Central Tower, Akron 8, Ohio 

Phone Franklin 3232 

APA— ABP 

President M. K. Jessop 

Time Buyer , Charles A. Jessop 

Radio Director R. Gilbert 

• 

THE RALPH H. JONES COMPANY 

Carew Tower, Cincinnati, Ohio 

Phone Main 3351 

APA— NOAB— AAAA— ABP— ANPA— PPA 



201 



President C. M. Robertson, Jr. 

Vice-Presidents Stanley A. Wilier, 

James M. Nelson 

Secretary Elmer A. Vehr 

Space Buyer ¥m. R. Frietsch, Jr. 

Branch Office 

580 Fifth Ave., New York City 

Phone Wisconsin 7-5500 

Manager Philip Meek 

Radio Accounts Placed — Dow Drug Co., 
Kroger Grocery & Baking Co., Carter Coal 
Co., Miami Margarine, Ten-B-Low, Kutol 
Products Co., Fifth Third Union Trust Co., 
Hotel Netherland Plaza. 

• 

H. W. KASTOR & SONS 
ADVERTISING CO., INC. 

360 N. Michigan Ave., Chicago 1, 111. 

Phone Central 5331 

APA— NOAB— ANPA— PPA 

Officers 

President Henry K. Kahn 

V.P.-Treasurer A. G. Kastor 

Secretary W. B. Kastor 

V.P.-Radio Dept James H. Wright 

Office Manager E. F. Fitch 

Production Manager John F. Stoeckley 

Account Executives H. Kastor Kahn, 

V. T. Mertz, James H. Wright. 
Branch Offices 
4858 Fountain St., St. Louis, Mo. 
Phone Rosedale 1612 

Manager Herman Kastor 

Radio Accounts Placed — Procter & Gamble 
Co., Welch Grape Juice Co., Blackhawk 
Brewing Co., 8-In-l Company. 

KASTOR, FARRELL, CHESLEY & 
CLIFFORD, INC. 

9 Rockefeller Plaza, New York, N. Y. 
Phone COlumbus 5-6135 

President ....•• H. Kastor Kahn 

Exec. Vice-Pres W. S. Chesley, Jr. 

Vice Pres.-Sec- ■ W. R. Farrell 

Vice Pres ......C. E. J. Clifford 

Vice Pres.-Treas J. M. Van Horson 

Media Director George Duram 

Radio Director-New York. .••. .Joseph Hill 

Branch Office 
6331 Hollywood Blvd., Hollywood 28, Calif. 

Phone Granite 1631 
Vice Pres., Radio Director J. H. Wright 

Radio Accounts Placed — Drene Shampoo 
(Procter & Gamble Co.). 

• 

THE JOSEPH KATZ COMPANY 

44 i Madison Ave., New York, N. Y. 

Phone WIckersham 2-2740 

AAAA— ANPA— PPA— ABP 

President Joseph Katz 

Vice-President Nat C. Wildman 

Treasurer Charles M. Harrison 

Director of Radio Allen J. de Castro 



Radio Producers & Continuity Writers, 

Nat C. Wildman, H. E. Hudgins, Alvan 
Sommerfield, Ruth Javos, Louise Moyer. 

Branch Offices 

8 South St., Baltimore, Md. 

Phone Lexington 1500 

Manager C. M. Harrison 

Director of Radio Robert G. Swan 

Radio Accounts Placed — American Oil Co., 
Maryland Pharmaceutical Co., Ex-Lax, Inc., 
Arrow Beer, Jests, Inc., Laco & Pompeian 
Products, Inc., Gibbs & Company, Inc., Mary- 
land Drydock, Baltimore Transit Co. 



HENRY J. KAUFMAN & 
ASSOCIATES 

Homer Bldg., Washington 5, D. C. 

Phone District 7400 

ANPA— APA— ABP— NAAN 

Partner-Managing Dir Henry J. Kaufman 

Partner-Radio Director Jeffery A. Abel 

Partner-Creative Dir William F. Sigmund 

Space Buyer Betty D. Gwyer 

Time Buyer Jeffery A. Abel 

• 

KAYTON-SPIERO CO., INC. 

230 West 41st St., New York 18, N. Y. 

Phone LOngacre 5-5090 

ABP— ANPA— PPA 

President Gerald B. Spiero 

Vice-President Morris Kinzler 

Secretary-Treasurer Alvin J. Kayton 

Time Buyer Herman Jacobs 

Radio Account Placed — Twentieth Century- 
Fox Film Corp. 

• 

KEELING & CO., INC. 

1028 Chamber of Commerce Bldg., Indian- 
apolis 4, Ind. 
Phone Riley 1478 
ANPA— AAAA— PPA— APA— ABP— NOAB 

President •• •• Hal Keeling 

Exec. V. P.-Time Buyer- • Don Collins 

V. P.-Sec...-- William Hutchinson 

Radio Accounts Placed — Hastings Mfg. 
Co., Casite Corp. 

• 

KELLY, ZAHRNDT & KELLY, INC. 

745 Cotton Belt Bldg., St. Louis 2, Mo. 

Phone Garfield 0777 

PPA— APA 

President C. F. Kelly, Jr. 

Vice-Pres. and Treasurer W. W. Zahrndt 

Vice-Pres. and Secretary V. A. Kelly 

Director of Radio C. F. Kelly, Jr. 

Assistant Director W. W. Zahrndt 

Radio Producers C. F. Kelly, Jr., 

V. A. Kelly 
Radio Continuity Writers. . . .C. F. Kelly, Jr., 
V. A. Kelly 
Radio Accounts Placed — Trems, Inc., Visit 
St. Louis Committee. 



202 



ADVERTISING AGENCIES 



KENYON & ECKHARDT, INC. 

247 Park Ave., New York 17, N. Y. 

Phone PLaza 3-0700 

AAAA — ANPA — PPA — ABP — APA 

Chairman of Board Otis Allen Kenyon 

President Thomas D'Arcy Brophy 

Exec. Vice Pres • • • Dwight Mills 

Treasurer Charles Vasoll 

Secretary Joseph A. Vessey 

Vice-Pres. & Dir. of Radio. .William B. Lewis 

Asst. Director of Radio Robert D. Wolf 

Manager-Time Buyer Frank Palmer 

Radio Research Dir.. . • • Richard Dunne 

Radio Publicity Dir ••..••••. .Hal Davis 

New Programs-Talent Donald W. Severn 

Radio Copy Supervisor Doris D. Smith 

Director of Televison William B. Lewis 

Radio Producers Robert Brilmayer, 

John Hines, Arthur Moore, Andy An- 
drews, William J. Reddick 

Branch Offices 

135 S. La Salle St., Chicago 3, 111. 

Phone RAndolph 6470 

Vice-President in Charge. . .Chester A. Foust 

1257 Penabscot Bldg., Detroit, Mich. 

Cadillac 3608 

Manager Ian Smith 

512 Equitable Bldg., Hollywood 28, Calif. 

Hillside 8368 

Manager John Swallow 

Sun Life Bldg., Montreal, Quebec, Canada 

Plateau 9939 

Manager- • . . • Jack Raymond 

Radio Accounts Placed — Network: Charles 
B. Knox Gelatine Co., Richard Hudnut. 
Wesson Oil & Snowdrift, Rock City, Spool 
Cotton, Kellogg Co. (All-Bran, Gro-Pup, 
40% Bran, Pen, Raisen 40% Bran, Corn 
Flakes, Rice Krispies, Krumbles, Shred- 
ded Wheat, Variety Package, Omaha Feed), 
Pepperidge Farm, Stetson Co., S. B. Thomas 
Inc., R. B. Davis Co., Borden Co., American 
Fat Salvage Com., Chesapeake & Ohio, Ford 
Motor Co., Industrial Tape Corp., Waldorf- 
Astoria. 



H. M. KIESEWETTER, WETTERAU & 
BAKER, INC. 

9 East 40th St., New York 16, N. Y. 
Phone Lexington 2-0025 
ANPA — PPA — ABP 

Ch. Bd.-President H. M. Kiesewetter 

Treasurer E. T. Kiesewetter 

Secretary L. G. Wallace 

V.P.-Copy Chief Sam S. Baker 

V.P.-Art Director R. Wetterau 

Radio Accounts Placed — Penn Tobacco Co., 
Bathasweet Corp., Lorr Laboratories, The 
Mennen Co. 



ABBOTT KIMBALL CO., INC. 

250 Park Ave., New York, N. Y. 

Phone PLaza 3-9600 

AAAA— ABP— ANPA— PPA— APA— NOAB 

Radio & Television Departments 

Vice-President Cecil H. Hackett 

Time Buyer Miriam Traeger 

Branch Offices 

333 N. Michigan Ave., Chicago, 111. 

Phone Franklin 0673 

Executive-in-Charge Grant Chamberlain 

21 West 10th Street, Kansas City, Kans. 
Phone Victor 1950 

Executive-in-Charge David Mindlin 

649 S. Olive St., Los Angeles, Calif. 
Phone Trinity 7575 

Manager Blaisdell Gates 

Radio Dept Fred Becker 

Radio Accounts Placed — National Spot: 
Bonne Bell Inc., Hornblower & Weeks, Koret 
of Calif., Odorono, Peggy Sage. 

• 

KIRCHER, HELTON & COLLETT, INC. 

321 West First St., Dayton 10, Ohio 
Phone 2151 

PPA— ABP— ANPA— AAAA— APA 

President R. C. Kircher 

Treasurer C. B. Helton 

Secretary Robert Collett 

Art Director Gustave Sigritz 

Radio-Tele. Dir Herman Land 

• 

KLINGER ADVERTISING CORP. 

119 W. 57th St., New York 19, N. Y. 

Phone Circle 6-3660 

President-Radio Account Exec. A. A. Klinger 

Secretary, Treas. & Acct. Exec E. French 

Radio Accounts Placed — Madison Long 
Island Personal Loan Co.. Madison Finance 
Co. of N. J., Servus Clothes, Bill Williams, 
Stanback Co., Ltd., Bridge Apparel Shops, 
Smilin' Irishman, Kent Motors, Ideal Motors, 
Price Motors, Superior Agencies, Inc. 

KNOLLIN ADV. AGENCY 

105 Montgomery St., San Francisco 4, Cal. 
Phone, SUtter 6110 
AAAA— APA— ABP 

President James C. Knollin 

Art Director Norman Erickson 

Space Buyer Alice Springer 

Account Executives Robert H. Knollin, 

Thomas J. McNamara, Wm. A. Dunkle, 
John L. Hansen. 

Branch Office 

530 W. 6th St., Los Angeles 14, Cal. 

Phone, VAndike 4057 



203 



KNOX REEVES ADVERTISING, INC. 

600 First National Bank Bldg. 

Minneapolis 2, Minn. 

Phone Bridgeport 7701 

AAAA— ABP— ANPA— APA— NOAB 

President E. E. Sylvestre 

Executive Vice-President Wayne Hunt 

Vice-Presidents J. H. Sarles, 

Elizabeth B. Reeves, Helen A. Brown 

Secretary & Treasurer C. L. Greenwood 

Radio Director Russell Neff 

Dir. of Media & Research Dr. A. R. Root 

Radio Program Production H. K. Painter 

Radio Script E. B. Reeves 

Time Buyer Dr. A. R. Root 

Branch Office 
415 Chanin Bldg., New York 17, N. Y. 

Phone MUrray Hill 4-3982 

625 Market St., San Francisco 5, Calif. 

Phone SUtter 6744 

Vice President R. W. Stafford 

Radio Production Manager. .. .Hal Burdick 
Radio Account Placed — General Mills, 
Inc., Pacific Gamble Robinson Co. 



MERRILL KREMER, INC. 

1711 Exchange Bldg., Memphis 3, Tennessee 

Phone 5-4343 
ANPA— SNPA— NOAB— APA— P ANY— 

NAAN— ABP 

President • • • • Ernest Lee 

Vice-President- • . . • • Marshall Smith 

Secretary • • Homer Gentry 

Account Executive.. • • Martha Haynie 

Account Executive -Mary Russell 

Account Executive- -Essie Albert 

Account Executive Edmunda Fry 

Time Buyer. .--....•• Edmunda Fry 

Radio Accounts Placed — Tennessee Brew- 
ing Co. (Goldcrest "51" Beer), Orgill Bro- 
thers & Co. (Admiral and O'Cedar), Capitol 
City Products Co. (Dixie Margarine), Co- 
lonial Baking Co. (Colonial Bread). 



KUDNER AGENCY, INC. 

630 Fifth Ave., New York 20, N. Y. 

Phone Circle 6-3200 

NOAB— ABC— AAAA— ANPA— PPA— ABP 

President. J. H. S. Ellis 

Vice-Presidents E. J. Owens, 

Sam D. Fuson, Robert D. Stewart, Hay- 
wood Anderson, Schuyler Kudner. 

Director of Radio Myron P. Kirk 

Radio Producers Alan Ward, 

Wm. Templeton. 
Time Buyer Georgina Dewey 

Branch Offices 

New Center Bldg., Detroit, Mich. 

Phone Madison 5315 

Robert Copeland 

Albee Bldg., Washington, D. C. 

Phone National 5506 

Frank Getty 



Radio Accounts Placed — Network: U. S. 
Tobacco Co., National Spot: Lear, Inc., Gen- 
eral Motors, Benson & Hedges. 

J. R. KUPSICK ADVERTISING 
AGENCY, INC. 

122 East 42nd St., New York, N. Y. 

Phone MUrrav Hill 5-9145 

ANPA— APA— PPA 

President J. R. Kupsick 

Vice President Saul Kampf 

Radio Director Jerry Law 

Space Buyer E. M. Fordsman 

Radio Accounts Placed — Arco Publ. Co., 
Hecht Co., N. Y. Auto Exchange, Greiner 
Motor Sales, Maple Motors, Paul Kaskali, 
Cascade Laundry, United Institute of Aero- 
nautics, Ben Marden's Riviera. 

LAKE-SPIRO-SHURMAN, INC. 

2800 Sterick Tower, Memphis 3, Tenn. 

Phone 5-1571 

APA— ANPA— PPA— SNPA 

President Avron Spiro 

Secretary-Treasurer M. M. Shurman 

Radio Director Clark R. Brown 

Radio Accounts Placed — Plough, Inc., The 
Piso Co. 1 

• 

LAMBERT & FEASLEY, INC. 

9 Rockefeller Plaza, New York 20, N. Y. 

Phone COlumbus 5-3721 

ANPA — PPA 

President John L. Johnston 

Executive V-P Gordon Seagrove 

V. P. General Manager Frank W. Mace 

Radio Accounts Placed — Lambert Phar- 
macal Co.; Prophylactic Brush Co.; Phillips 
Petroleum Co. 

• 

LANDSHEFT, INC. 

810 Liberty Bank Bldg., Buffalo 2, N. Y. 

CI-7260 

ANPA— ABP— NOAB— APA 

President A. Wm. Landsheft 

Service Manager H. L. Barber 

Business Manager.. •• ••'. .E. T. Drullard 

Radio Dept H. L. Barber, C. Corritore 

Radio Accounts Placed — Fairmont Cream- 
ery, Co., Kendall Refining Co., Leonard 
Warehouses, Liberty Bank of Buffalo, 
Loblaw Groceterias. 

• 

LANG, FISHER & STASHOWER, 
INC. 

1010 Euclid Ave., Cleveland 15, Ohio 

Phone Main 6579 

AAAA— ANPA— ABP— PPA 

President H. J\ck Lang 

Vice President-Secretary A. B. Fisher 

Vice President-Treasurer. .Fred P. Stashower 



204 



ADVERTISING AGENCIES 



Vice President • • . . Richard P. Dodds 

Vice Pres. Service Director. .Martin J. Cohn 

Radio Director A. B. Fisher 

Radio Accounts Placed — Railley Corp., 
Yellow Cab Co., Texas Distributing Co., 
Grand Appliance Co., Brewing Corp. of 
America, Miller-Becker Co., Hirsch Labora- 
tories, World Publishing Co. 

LAUESEN & SALOMON 

520 No. Michigan Ave., Chicago 11, 111. 

Phone SUperior 0738 

APA— ANPA— PPA 

President A. M. Salomon 

Account Executive , Wendell Walker 

• 

LEEFORD ADVERTISING AGENCY 

432 Fourth Ave., New York 16, N. Y. 

Phone MUrray Hill 4-7116-17 

PPA 

President-Radio Director David D. Lee 

V.P.-Treasurer W. C. Hoyt 

Radio Account Placed — Remington-Rand, 
Inc., American Writing Machine Co. 
• 

AL PAUL LEFTON CO.. INC. 

1617 Penna. Blvd., Philadelphia 3, Pa. 

Phone RIttenhouse 1500 

ANPA— APA— NOAB— PPA 

President A. P. Lefton 

Vice-Presidents G. W. Wolfsten, 

P. Brown. 

Branch Offices 

521 Fifth Ave., New York 17, N. Y. 

Phone VAnderbilt 6-4340 

Vice-Presidents R. J. Herts, 

M. S. Gladstone, R. J. Misch 

Radio Director Carl Mark 

435 N. Michigan Ave., Chicago 11, 111. 
Phone Superior 9511 

V.P.-Manager E. G. Foreman, Jr. 

• 

LEIGHTON & NELSON 

202 State St., Schenectady 5, N. Y. 

Phone 6-4202 

ABP — PPA — ANPA 

Partners Winslow P. Leighton 

and George R. Nelson 

Radio Director George R. Nelson 

Copy Director • • Bob Cragin 

Radio Assistant. . • • Cecil Woodland 

Time Buyer •• E. Van Valkenborg 

Radio Producers. . . .E. F. Flynn, R. S. Cragin 
Television Producers- •. .G. R. Nelson, E. F. 

Flynn 
Radio Accounts Placed — Saratoga Racing 
Assn., William W. Lee & Co., The Stanton 
Brewery, Inc., Breslaw Bros. Furniture, 
Saratoga Vichy Spring Co., Rudolph Bros., 
D'Jimas Furs, Colonial Ice Cream Co., 
Morris Plan Bank. 



LENNEN & MITCHELL. INC. 

17 East 45th St., New York 17, N. Y. 
Phone MUrray Hill 2-9170 

AAAA — ANPA — PPA — APA — NOAB 

President • • P. W. Lennen 

1st Vice President • . . R. W. Orr 

Exec. V.P.-General Manager. .. .Ray VirDen 

V.P.-Ass't. Secretary Reginald Townsend 

V. P.-Radio • • • • Mann Holiner 

Secretary. .••..•• A. L. Lynn 

Ass't to President Eldon Sullivan 

Vice President Thayer Ridgway 

Associate Copy Chiefs William Todd, 

Gladys Phelan, Marjorie Paul. 

Radio Copy Chief Peter Keveson 

V.P.-Media Catherine V. Parker 

Space Buyer.... Arthur U. Ude 

V.P.-Production . . ■ • ■ Michael J. Madar 

V.P.-Exec. Art Director Hans Sauer 

V.P.-Art Director Jacques Zuccaire 

Art Consultant Clark Agnew 

Art Directors . . Shepard Sheridan, 

Ted Sandler, Stephen Biggs. 

Radio Director John W. Loveton 

Radio Time Buyer Virginia Butler 

Research Director Arthur Livingston 

Treasurer — • • . . C. C. Seedorf 

Ass't. Treas.-Pers. Dhv •. .Barron- R. Proctor 

Television Producers Mann Holiner, 

Ted E. Sherdeman. 
Branch Office 
308 N. Rodeo Drive, Beverly Hills, Calif. 
Phone Crestview 1-7221 

V. P.-Radio • • . . Mann Holiner 

Ass't. in charge-Radio. .. .Ted E. Sherdeman 

Business Manager-.. • • William L. Card 

Radio Director.. •• Travis D. Wells 

Radio Accounts Placed — American Car 
and Foundry Co., The Andrew Jergens Co., 
Bacardi Imports, Inc., Calvert Distillers Corp., 
Carstairs Distilling Co. Inc., Dell Publish- 
ing Co., Lehn & Fink Products Corp., P. 
Lorillard Co., Perfume Schiaparelli, Inc., 
Scripps-Howard Newspapers, Swedish Ameri- 
can Line, Tide Water Oil Co. 

TED LEVY ADVERTISING AGENCY 

Temple Court Bldg., Denver 3, Colorado 
Phone CHerry 4521-2 
ABP — ANPA — APA 

President Ted Levy 

Production Manager William Robertson 

Radio Dept. 

Radio Director Barbara D. Aiton 

• 

A. W. LEWIN CO., INC. 

40 East 49th St., New York 17, N. Y. 

ELdorado 5-3545 
AAAA— ABP— ANPA— PPA— APA 

Partners A. W. Lewin. 

S. M. Weiss 
Traffic Mgr S. Levin 



205 



Account Execs Maurice Marks, 

S. B. Mandell, Harold Moss, John Herr- 
mann, Kenneth Rader. 

Branch Office 

11 Commerce Street, Newark 2, N. J. 

Mitchell 2-7244 

Radio Accounts Placed — National Spot: 

Harvel Watches, June Dairy Products Co., 

The Corsetorium. 

• 

ADDISON LEWIS & ASSOCIATES 

1414 Foshay Tower, Minneapolis, Minn. 

Phont AT 6235 

ABP— ANPA— PPA— NOAB— APA 

Owner Addison Lewis 

Time Buyer Margie Anderson 

Account Executives Edward Grubb, 

Harvey Kruse, J. A. Quint, Arthur Grove, 
Don Johnson 
Radio Accounts Placed — Minneapolis-Hon- 
eywell. 

• 

LEON LIVINGSTON ADVERTISING 
AGENCY 

Mills Bldg., San Francisco, Calif. 

Phone Sutter 7340 

APA— AAAA— ABP— ANPA— PPA— NOAB 

General Partner Leon G. Livingston 

General Partner W. C. Day 

Branch Office 

155 E. 44th St., New York 17, N. Y. 

Phone VAnderbilt 6-0272 

General Partner-Mgr E. B. Krough 

Radio Accounts Placed — Colgate-Palmolive- 
Peet (Peet's Granulated Soap), Simon Mat- 
tress Mfg. Co., Nestle's Milk Products, Inc., 
Italian Swiss Colony, Haas Bros. 

• 

LLOYD, CHESTER & DILLINGHAM 

9 Rockefeller Plaza, New York 20, N. Y. 

Phone Circle 5-8800 

ANPA— PPA— NOAB 

President Laurence M. Lloyd 

Vice-President Charles M. Pietsch 

Production Manager William T. Kaleb 

Media Director John J. Hagan 

• 

LOCKWOOD ■ SHACKLEFORD AD- 
VERTISING AGENCY 

122 East 7th St., Los Angeles 14, Calif. 

Phone Trinity 9801 

ANPA— NOAB— APA 

President • • . .M. W. Shackleford 

Secretary-Treasurer- -. .Russell N. Lockwood 

Vice President Murray Chotiner 

Director of Radio- -....--. .David R. Fenwick 

Manager • Lou Holzer 

Radio Producers • • . .David R. Fenwick, 

Lou Holzer, Gene Herman, Robert M. 

Purcell. 
Television Producer. .-•..- • Lou Holzer 



Branch Offices 

6233 Hollywood Blvd., Hollywood 28, Calif. 

Phone Gladstone 6131 

75 East Wacker Drive, Chicago 1, 111. 

Phone Franklin 4883 
420 Madison Ave., New York 17, N. Y. 

Phone PLaza 3-5412 
Radio Accounts Placed — Los Angeles 
Brewing Co., Packard-Bell Co., Industrial 
Management Corp., Breakfast Club Coffee, 
Inc., Los Angeles Furniture Co., Kings 
X Flavor & Extract Co., Nutritional Research 
Products, Inc., McKay Jewelers, Mission 
Stove Co. 

• 

LOGAN & ARNOLD 

621 S. Hope St., Los Angeles, Calif. 
Phone Trinity 8194 

ANPA— AAAA— PPA— APA— ABP 

Partner Dudley L. Logan 

Partner J. C. Arnold 

• 

THE W. E. LONG COMPANY 

155 North Clark St., Chicago 1, 111. 

Phone Randolph 4606 

ANPA— NOAB 

President ...... .L. R. Wolfe 

Director of Radio E. J. Sperry 

Supervisor of Syndicated Programs, 

Robert S. Graham 

Hollywood Producer Paul Quan 

New York Producer- • . . Terry Coe 

Radio Accounts Placed — Agency is a spe* 
cialist in wholesale baker advertising. 



EARLE LUDGIN & CO. 

121 West Wacker Drive, Chicago 1, 111. 

Phone Andover 1888 

ANPA — ABP — PPA — APA 

Partners Earle Ludgin. 

V. R. Bliss, J. H. Caro, Montgomery N. 
McKinney, Edward Ernstein. 
Radio Director V. R. Bliss 



MACE ADVERTISING AGENCY, INC 

507 Lehmann Bldg., Peoria, 111. 

Phone 7197 

ANPA— ABP— APA— NAAN 

President J. F. Fellay 

Trea. & Radio Time Buyer Jay J. Keith 

Secretary Olga Rummel 

Production Mgr E. M. Pippen 

Radio Accounts Placed — Keystone Steel & 
Wire Co., Consolidated Products Co., Schultz, 
Bausan & Co. 

• 

MacFARLAND, AVEYARD & CO. 

333 North Michigan Ave., Chicago 1, 111. 

Phone Randolph 9360 

ANPA— PPA— ABP— APA— NOAB 



206 



ADVERTISING AGENCIES 



President Hays MacFarland 

Secretary-Treasurer B. G. Ruttingh 

General Manager Allen B. Dieus 

Radio Director & Producer Evelyn Stark 

Branch Office 

RCA Bldg., New York, N. Y. 

Circle 6-2890 

Partner A. E. Aveyard 

Radio Director H. C. Klein 

Gen. Mgr George MacGovern 

Radio Accounts Placed — Network: Curtis 
Publishing Co., Nat'l Board of Fire Under- 
writers; National Spot: Omar, Inc., Burma- 
Vita Co., United Wallpaper, Inc., Curtis Pub- 
lishing Co., Northwestern Yeast Co., Zenith 
Radio Corp. 

• 

MacLAREN ADVERTISING CO. 
LTD. 

372 Bay St., Toronto, Ont., Canada 

Phone Elgin 0321 

CBA— CAAA— CRNA— CWNA— 

CNN & PA 

President-General Manager.. J. A. MacLaren 

Vice President-Assistant General 

Manager E. V. Rechnitzer 

V.P.-Ass't G. M James Ferres 

Vice-President-Treasurer I. E. Reynolds 

Secretary G. T. Scroggie 

Radio Dent. 
C. M. Pasmore, M. Rosenfeld, 
H. H. O'Connor, Hugh Horler 

J. G. Herald 

Branch Offices 

900 Dominion Square Bldg., 

Montreal, Que., Canada 

Phone Plateau 9556 

Office Manager E. H. H. Smith 

911 Electric Ry. Chambers, 

Winnipeg, Man., Canada 

Phone 26-622 

Office Manager E. P. Thompson 

305 Province Bldg., Vancouver, B. C, Can. 

Phone Marine 6268 
Office Manager W. D. M. Patterson 

Radio Accounts Placed — Network: Impe- 
rial Oil, Ltd., Tuckett, Ltd., People's Credit 
Jewelers, S. F. Lawrason Co., Dalglish (Ont.) 
Ltd.; National Spot: Bulova Watch Co., Ltd., 
Canadian Life Underwriters, People's Credit 
Jewelers, O'Cedar of Canada, Tuckett Ltd. 



MALCOLM - HOWARD ADVERTIS- 
ING AGENCY 

20 East Jackson Blvd., Chicago 4, 111. 

Phone Webster 2110 

ABP— ANPA— PPA— APA 



Owner-Chief Account Executive •« 

Arthur M. Holland 

Account Executive H. A. Barkun 

Account Executive M. G. Holland 

Copy Chief Ray Freedman 

Radio Director •• Ray Freedman 

Radio Continuity- • . . • • Ruth Hudson 

Eileen Reitz, Nikki Kaye. 

Radio Producers- • Ray Freedman 

Nikki Kaye, Lynn Burton. 
Radio Accounts Placed — Dad's Root Beer 
Mrs. Klein's Potato Chips and Popcorn, Ci 
mino Wines, Legion Ice Cream, Clinton 
Watches, Roller Derby, Chicago Horse Show 
Chicago Daily Times, Alert Laundry 
Rubin's Apparel, Hollands Jewelry, Newart's 
Chicago Coliseum, Armory, Arcadia Gar 
dens, Knox Chemical Co. (DDT Insecti 
cides), Fij-Oil Shampoo, Joy Candies. 



DAVID MALKIEL ADVERTISING 
AGENCY 

260 Tremont St., Boston, Mass. 

Phone Liberty 1422 

ANPA— ABP— PPA— APA 

Owner David Malkiel 

Secretary Martha Brest 

Radio Dept Harry Weinbaum, 

Martin Kadis, Morey Schwartz, Harry 

Lawrence 
Radio Accounts Placed — I. J. Fox Co., 
Ace Vacuum Cleaners, Drive-In Theaters, 
Inc., Paramount Baking Co., E. M. Loew's 
Theaters, Greater Boston Theaters, Inc., RKO 
Theaters, Steuben's Restaurant, Canadian 
Ace Ale, Casa M a n a n a , Elm Farm 
Foods Co., Serta-White Cross Co., Freilicher 
Kabtzen, Lithuanian Corp. Group, Rio Ca- 
sino, Royal Crown Cola of Boston, Old 
Monastery Wines, Ritter Dancing School, 
Essex Hotel, Avery Hotel, Granada Vine- 
yards, Inc., Glendale Coal Co., Racing Guide, 
Ray Galvin, Kasanof's Bread, RosofFs, Totem 
Pole Ballroom, Belmont Furn., L. P. Rogers 
& Son, Washington Jewelers, Babijuice Or- 
anges, Corner House, Franklin Insulation Co., 
Freda's Restaurant, Artie Clothes, Richards 
Clothing Co. 

• 

MANSON-GOLD ADVERTISING 
AGENCY 

1004 Marquette Ave., Minneapolis 2, Minn. 

Phone GEneva 9619 

APA 

Account Executive D. P. Nathanson 

Account Executive Meyer Gold 

Account Executive Jean Hadley 

Account Executive Bruce Sielaff 

Radio Dept. 

Radio Director D. P. Nathanson 

Time Buyer Jean Hadley 



207 



Talent Buyer Bi uie Sielaff 

Producers D. P. Nathanson, 

Jean Hadley 

Television Dept. 
Director D. P. Nathanson 

Radio Accounts Placed — Red Devil Soot 
Remover, Snyder's Drug Stores, Janney Best 
Paints, Pfunder's Tablets, Char-Tex. 



MARSCHALK & PRATT COMPANY 

535 Fifth Ave., New York 17, N. Y. 

Phone VAnderbilt 6-2022 

ANPA— PPA— ABP— APA— AAAA— NOAB 

Partners Harry C. Marschalk. 

G. A. Poetschke, S. H. Giellerup, S. L. 
Meulendyke 
Director of Radio Curt Peterson 

Radio Account Placed — Standard Oil Co. 
of N. J. 

J. M. MATHES, INCORPORATED 

122 East 42nd St., New York 17, N. Y. 

Phone LExincton 2-7450 

ABP— ANPA— PPA— SNPA 

President J. M. Mathes 

Treasurer A. E. Cox 

Secretary Carle Rollins 

Vice-Presidents Lester Loh, 

Wilfred S. King, W. T. Okie. 

Director of Radio- John Bates 

Time Buyer Edna Cathcart 

Radio Accounts Placed — Ludens, Inc., 
Canada Dry Ginger Ale & Spur, Interna- 
tional Salt Co.. Pure Foods (Herbox), Pan- 
American Coffee Bureau, Burlington Mills, 
Dura-Gloss. 

• 

JOSEPH MAXFIELD COMPANY 

87 Weybosset St., Providence 3, R. I. 

Phone GAspee 4456-7 

ABP— ANPA 

President Joseph M. Finkle 

Vice-Pres Archie M. Finkle 

Treasurer Bruno Schnabel 

Copy Chief-.. •• M. Eloise Eichler 

Time Buyer Joseph M. Finkle 

Production Chief. . • • Archie M. Finkle 

Radio Accounts Placed — Candy Mart Stores, 
Inc., Eclipse Food Products Corp., Inlaid 
Optical Co., National Glass Co., Shiloh 
Bottling Co., Metropolitan Theaters, Apex 
Tire, Inc., Berry Clothing Co., Eastern Sci- 
entific Co., Lincoln Trust Co.. Low Supply 
Co., Progress Ice Cream Co., I.C.T. Bus Co., 
Stadium Motor Sales Co. 

• 

MAXON, INC. 

2761 E. Jefferson Ave., Detroit, Mich. 

Phone Fitzroy 5710 

ANPA— PPA— APA— ABC— NOAB— 

TAB— CCA 



President • • . .Lou R. Maxon 

Vice-President Searle Hendee 

Treasurer W. I. O'Neil 

Secretary G. Reginald McKiel 

Radio-Television Dept Ed Whelm, 

P. Pumphrey. 

Branch Offices 

570 Lexington Ave., New York, N. Y. 

Phone Eldorado 5-2930 

Vice-President In Charge W. Ray Baker 

919 N. Michigan Ave., Chicago, 111. 
Phone Delaware 3536 

Vice-President L. J. Sholty 

Radio Accounts Placed — Gillette Safety 
Razor Co., Pfeiffer Brewing Co., Griesedieck 
Western Brewing Co., General Electric Co., 
H. J. Heinz Co., Ford Dealers Advertising 
Fund, Duotone Co. 

Television Accounts Placed — Gillette 
Safety Razor Co. 

• 

THE MAYERS COMPANY 

1240 S. Main St., Los Angeles 27, Calif. 

Phone PRospect 0101 

NOAB— ANPA-^FAAG— APA 

Principals Henry Mayers^ 

J. R. Mayers, Arthur Mayers 
Manager Radio Dept-Time Buyer- ...... . 

Gertrude Stark 
Writer-Production Manager. Jennison Parker 
Vern Davies 
Radio Accounts Placed — Food Machinery 
Corp., Southern California Telephone Co., 
Fifth Street Store, Rose Peanut Butter, 
Grand Central Market, Pennzoil Co., Hen- 
dan Shirts, Hoffman Candy Co., Muller Bros., 
Dad's Root Beer, Live Food Products, Sears, 
Roebuck & Co., Firestone Stores. 

• 

McCANN-ERICKSON, INC. 

50 Rockefeller Plaza, New York 20, N. Y. 

Phone Circle 5-7000 

AAAA— ANPA— PPA— ABP— NOAB— 

ABC 

President • • H. K. McCann 

Chairman of Exec. Comm. .Harrison Atwood 

Exec. Vice-Pres Carl B. Robbins 

Vice-Pres. and Manager of New York 

Office •-..-■ • • L. S. Briggs 

Vice-Presidents (N.Y.) . . • Harrison Atwood, 
R. M. Alderman, J. L. Deane, L. E. Firth, 
Edward B. Graham, Marion Harper, Jr., 
C. A. Hoppock, Daniel W. Keefe, 
Howard Korman, Myron Lechner, E. D. 
Madden, J. J. McCarthy, W. E. McKeach- 
ie, H. A. Mitchell, C. A. Posey, R. W. 
St. Hill, John H. Tinker, Jr., R. E. 
Thompson, E. F. Wilson. 

Secretary-Treas John L. Anderson 

Vice-President in charge of Research, 

Marion Harper, Jr. 

(Radio Executives) 
Vice-President in charge of Radio, 
Lloyd O. Coulter 



208 



ADVERTISING AGENCIES 



• • 



Executive Assistant to L. 0. Coulter, 

Lawson Paynter 
Vice-President in charge of Programs, 

Russ Johnston 
Vice-President in charge of Hollywood 

Office • Clarence Olmstead 

Senior Producers. ...• Dorothy B. McCann, 

Carlo DeAngelo, Glan Heisch 
Director of Time Buying and Station 

Relations. . William C. Dekker 

Director of Radio Copy. .William A. Franchy 

Branch Offices 

Chicago Office 

910 South Michigan Ave., Chicago, 111. 

Phone Webster 3701 

Vice-President-Manager. . .Homer Havermale 

Vice-Presidents John Jameson, 

Walter C. Krause, A. W. Sherer, H. G. 
Smith, Sidney A. Wells 
Cleveland Office 
1300 Guardian Building, Cleveland 14, Ohio 
Phone Cherry 3490 

Vice-President-Manager A. A. Sommer 

Detroit Office 
2280 Penobscot Building, Detroit 26, Mich. 

Phone Randolph 9710 
Vice-President-Manager. ..-.. .D. C. Hight 

Hollywood Office 
6331 Hollywood Blvd., Hollywood 23, Calif. 

Phone Hillside 8268 

Vice-President-Manager.. .Clarence Olmstead 

Los Angeles Office 

448 South Hill Street, Los Angeles, Calif. 

Phone Mutual 1181 

Vice-President-Manager Burt Cochran 

Minneapolis Office 

1000 Hodgson Building, Minneapolis 1, Minn. 

Phone Bridgeport 6801 

Vice-President-Manager • Jackson Taylor 

Vice-Presidents- • Victor Lowrie, 

John Pidgeon 

San Francisco Office 

114 Sansome St., San Francisco, Calif. 

Phone Douglas 5560 

Vice-President-Manager H. Q. Hawes 

Vice-Presidents M. S. Achenbach, 

Roswell Mochran, Clarence Hestorff, F. 
H. McCrea, Robins Milbank, C. F. 
Ohliger, C. E. Parsons 

Portland Office 

1308 Public Service Bldg., Portland, Ore. 

Phone Atwater 4305 

Manager R. B. Calkins 

Boston Office 

31 St. James Ave., Boston 16, Mass. 

Phone Liberty 5468 

Vice-President-Manager Watson M. Gordon 

Radio Accounts Placed — New York: Chese- 

brough Mfg. Co., Emerson Drug Co., Fawcett 

Publications, Inc., Gruen Watch Co., Manu- 



facturers Trust Co., National Biscuit Co., 
Pacific Coast Borax Co., Pearson Pharmacal 
Co., Pharma-Craft Co., Stromberg-Carlson 
Co., Stanco, Inc., Westinghouse Electric 
Corp. 

Chicago: International Harvester Co., 
Standard Oil Co. of Nebraska, Standard Oil 
Co. of Indiana, Milk Foundation, Inc., Swift 
& Co. (Brookfield Division). 

Cleveland: Leisy Brewing Co., Richman 
Bros. Co., Standard Oil Co. of Ohio. 

Detroit: Tivoli Brewing Co. 

Los Angeles: Globe Mills Co., Southern 
California Gas Co., Southern Counties 
Gas Co. 

Minneapolis: Pillsbury Flour Mills Co., 
Twin City Federal Savings & Loan Assn., 
Gluck Brewing Co. 

Portland, Oregon: Northwestern Electric 
Co., Pacific Power & Light Co., Portland 
Gas & Coke Co. 

San Francisco: Anglo California National 
Bank of San Francisco, Associated Dental 
Supply Co., California Packing Corp., Cali- 
fornia Walnut Growers Assn., Harold H. 
Clapp, Inc., Dwight Edwards Co., General 
Brewing Corp., Hale Bros. Stores, Inc., Lon- 
donderry, Safeway Stores, Inc. (Coldstream 
Products Division). 

Boston: John Hancock Mutual Life In- 
surance Co. 



r. e. McCarthy advertising 

AGENCY 

1002 Tampa Theater Bldg., Tampa 2, Fla. 
Phone 2323 
PANY— SNPA 

President R. E. McCarthy 

Secretary M. A. McCarthy 

Treasurer M. C. Benito 

Time Buyer: R. E. McCarthy 

Radio Accounts Placed ■ — Borden's-Poin- 
settia Dairy, Southern Brewing Co., Peninsu- 
lar Telephone Co., Lenfestey Supply Co., 
Pioneer Hire Co., Maas Bros. 



McJUNKIN ADVERTISING CO. 

228 N. LaSalle St., Chicago 1, 111. 
Phone State 5060 

President Gordon Best 

Vice-Presidents Roy M. Kirtland, 

Leroy A. Kling, Willard E. Stevens 
Manager, Radio Dept Robert V. Suerth 

Radio Accounts Placed — Chef Boy-Ar-Dee 
Quality Foods, Inc., Carey Salt Co., Schulze 
and Burch Biscuit Co., Comfort Manufac- 
turing Co. 



209 



McKEE & ALBRIGHT, INC. 

1400 South Penn Square, Philadelphia, Pa. 

Phone Locust 4737 

ANPA— PPA— APA— OAAA 

President Roy J. McKee 

Vice-President-Treasurer. .David R. Albright 
Vice President-Radio Director, 

James A. McFadden 

Radio Producer Robert L. Redd 

Time Buyer Evelyn Walmsley 

Vice-President-Merchandising, 

Howard H. Yaw 
Secretary T. E. Libby 

Branch Office 
1428 RCA Bldg., New York 20, N. Y. 

Phone COlumbus 5-2058 
715 Equitable Bldg., Hollywood, Calif. 

Phone Hollywood 8363 
Radio Accounts Placed — Sealtest, Inc., 
Western Maryland Dairy, Southern Dairies, 
Chestnut Farms-Chevy Chase Dairy, Breyer 
Ice Cream Company, Quaker City Choc. & 
Conf. Co., Inc., Philadelphia & Reading Coal 
and Iron Co. 

• 

A. McKIM, LTD. 

1010 St. Catherine St. W., Montreal, Que., Can. 

Phone Lancaster 5192 

ANPA— APA 

President James M. Baxter 

Radio Director E. W. Brodie 

Secretary-Treasurer J. W. Thain 

Branch Offices 

320 Bay St., Toronto, Ont., Canada 

Phone Elgin 5351 

Manager D. E. Longmore 

Electric Railway Bldg., Winnipeg, Man., 
Canada 

Manager A. A. Brown 

514 Province Bldg., 
Vancouver, B. C, Canada 

Manager H. S. Watson 

376 Strand, W. C. 2, London, England 
Manager H. Suffell 

• 

MELAMED-HOBBS, INC. 

1100 Hodgson Bldg., Minneapolis 1, Minn. 

Phone Bridgeport 1225 

ABP— ANPA— PPA— OAAA— NOAB 

APA— ABC 

President-Treasurer • • Louis Melamed 

Secretary M. O. Gooder 

Production Manager. Thomas L. B. Campbell 
Radio Time Buyer J. F. Johns 

Branch Offices 

E-912 First National Bank Bldg., St. Paul 1, 

Minn. 

Phone Garfield 5731 

Manager W. T. Holmgren 

333 N. Michigan Ave., Chicago 1, 111. 

Phone State 9522 

Manager F. C. Estey 



Radio Accounts Placed — Hilex Co., Mont- 
gomery Ward & Co., Milk Foundation of 
Minneapolis, Bloomer Brewery, Chocolate 
Products Co., Hotel Dyckman, Furniture Ex- 
position Mart, Batavia Metal Products Co., 
Griggs Cooper Co., Sanitary Foods, Minn. 
Farm Bureau Service Co., Minn. Farm Bu- 
reau Federation, Regan Brothers Co., S. & 
L. Department Store. 



ARTHUR MEYERHOFF & CO. 

410 N. Michigan Ave., Chicago, 111. 

Phone Delaware 7860 

ANPA— PPA— AAAA— ABP 

General Manager Arthur E. Meyerhofif 

Financial Manager J. H. Hildebrandt 

Director of Radio Nelson A. Shawn 

Radio Space Buyer Annette Kennelly 

Copy Chief. M. E. Chon 

Acct. Executives R. J. Rosenthal, 

John Lemmon, Mark Rizner, George 

Taylor 
Television Producer Nelson A. Shawn 

Branch Office 

759 N. Milwaukee St., Milwaukee, Wis. 

Phone Marquette 3144 

Manager George Grabin 

Radio Accounts Placed — Wm. Wrigley Jr. 
Co., Mutual Health & Accident Assn. of 
Omaha, Illinois Meat Co., Balm Barr, 
Krank's Shave Kreme, Whiz Candy Bar, 
Peanut Crunch. 

• 

C. L. MILLER COMPANY 

521 Fifth Ave., New York 17, N. Y. 

Phone MUrray Hill 2-1010 

ANPA— PPA— APA— NOAB 

President C. L. Miller 

Sec'y & Ass't Treasurer-Radio Director 

George Carhart 
Branch Office 
333 N. Michigan Ave., Chicago, 111. 
Phone Central 1640 

Manager I. M. Tuteur 

Radio Accounts Placed — Corn Products 
Refining Co., Curtis Candy Co., Keeley Brew- 
ing Co., Cooter Brokerage Co., Gordon Bak- 
ing Co., Peter Pan Baking Co., Dr. Swett's 
Root Beer Co. 

• 

DAN B. MINER CO. 

1151 South Broadway 

Los Angeles 15, Calif. 

Phone Richmond 3101 

AAAA — ANPA — ABP — NOAB 

CAN— APA— PPA— ABC 

President Dan B. Miner 

Vice-Presidents John C. Morse, 

Alfred Rooney, I. M. Greer 

Secretary-Treasurer M. R. Sweeny 

Account Executive. . . .Daniel W. Layman, Jr. 
Radio Director B. B. Struble 



210 



ADVERTISING AGENCIES 



Radio Copy R. W. Sampson, 

Leland L. DePriest 

Time Buyer Marie Mazzulla 

Branch Offices 
(Affiliated with Continental Agency Network) 
Radio Accounts Placed — Forest Lawn 
Memorial Park, Weber's Bread, Wilshire Oil 
Co., Dolly Madison Cakes, Log Cabin Breads, 
Forest Lawn Life Insurance, Coast-Currie's 
Ice Cream, Los Angeles Transit Lines, Dr. 
Ross Dog Food. 

• 

EMIL MOGUL CO., INC. 

250 West 57th St., New York, N. Y. 

Phone, COlumbus 5-2482 

ABP — ANPA 

Radio Director Sydney Rubin 

Radio Time Buyer Helen Munroe 

Radio Accounts Placed — Network: Tri- 
mount Clipper Craft Clothes. National Spot: 
Barney's Clothes, San Gabriel Wine Co., Na- 
tional Shoe Stores. 

• 

THE CHESTER C. MORELAND CO. 

1104 Times-Star Tower, Cincinnati 2, Ohio 

PArkway 1178 

PPA — ABP — ANPA 

President-Treasurer. .. .Chester C. Moreland 

Vice-Presidents Wm. G. Steiner, 

Bryce L. Schurman 

Secretary Walter H. Strauss 

Radio Dept L. C. Schurman 

• 

RAYMOND R. MORGAN CO. 

6362 Hollywood Blvd., Hollywood 28, Calif. 

Phone Hempstead 4194 

AAAA— ANPA— PPA— PRB—NOAB 

President Raymond R. Morgan 

Executive Vice-President- • R. C. Temple 

Vice-President & General Manager 

R. E. Messer 

Radio Producers Wallace B. Ramsey, 

James C. Morgan 

Television Producer R. E. Messer 

Branch Offices 

702 Hearst Bldg., San Francisco 3, Calif 

Phone Exbrook 1211 

Manager Porter Anderson 

Affiliate 

Goodkind, Joice & Morgan 

Palmolive Bldg., Chicago 1, 111. 

Phone Superior 6747 

Representatives M. Lewis Goodkind, 

Clyde Joice 
Radio Accounts Placed — J. A. Folger & 
Co., White King Soap, Scotch Soap, Kerr 
Glass, Campbell Cereal, Sparkletts Drinking 
Water Co., Knox Co., Planters Nut & Choco- 
late Co. 



MORSE, INTERNATIONAL, INC. 

122 East 42nd St., New York 17, N. Y. 
Phone LExington 2-6727 

Chairman of the Board Allan T. Preyer 

President Mansfield F. House 

Vice-President J. P. Sawyer 

Treasurer M. K. Burckett 

Dir. of Media Herbert G. Selby 

Prod. Mgr E. R. Harris 

Director of Marketing L. E. Pickett 

Copy Chief J. D. Lucas 

Art Director J. J. Misley 

Export Media Director Aurora Blando 

Radio Dept. 

Manager Chester C. Slaybaugh 

Time Buyer Margaret J. Little 

Dir. of Radio Prod John T. Mitchell 

Radio Accounts Placed — Network: Vick 
Chemical Co., Prince Matchabelli, Inc.; Na- 
tional: Vick Chemical Co., Vitamins Plus, 
Alfred D. McKelvy Co. 

• 

MOSELLE & EISEN 
ADV. AGENCY 

522 Fifth Ave., New York 18, N. 1. 

Phone, MUrray Hill 2-2651 

PPA— APA 

Partner Rose Moselle 

Partner Henry Eisen 

Prod. Mgr Bernard Segaloff 

Art Director Frederick H. Cassens 

Radio & Publicity Miss Margo 



MOSS ASSOCIATES 

415 Lexington Ave., New York 17, N. Y. 

Phone VAnderbilt 6-1828-9 

ABP— PANY— APA— ANPA 

President Joseph H. Moss 

Copy Chief Charles D. Beckman 

Space Buyer Betty Math 

Art Director Richard W. Bridges 

Radio Accounts Placed — Harman Watch 
Co., Neoderm Inst., Ybry Perfumes. 



MOSER & COTINS, INC. 

10 Hopper St., Utica 3, N. Y. 

Phone Utica 4-6141 

ABP— ANPA— PPA— NOAB— APA 

President A. S. Cotins 

Vice-President James N. Brown 

Vice-President-Secretary Hugo W. Glaser 

Vice-Pres.-Art Director A. M. Huntington 

Mgr. Media Dept Miss L. B. Mang 

Acct. Execs George P. Hodges, 

F. S. Hubbell, L. B. Reigler 

Mgr. Production Dept Fred Michel 

Branch Office 
420 Lexington Ave., New York, N. Y. 



211 



Radio Accounts Placed — West End Brewing 
Co., C. A. Durr Packing Co., Long's Ox- 
Heart Peanut Butter Co., Inc., Patent Cereals 
Co., Oneida, Ltd. 



NATIONAL EXPORT ADVERTISING 
SERVICE, INC. 

405 Lexington Ave., New York 17, N. Y. 
Phone MUrray Hill 9-6835 

President Paul Kruming 

Vice-President Thomas W. Hughes 

Treasurer Frank Neuhauser 

Time Buyer J. J. Cueto 

Branch Offices In: 

Cuba, Mexico, Venezuela, Colombia, 

Brazil, Argentina, South Africa, 

India, Chili 

Radio Accounts Placed — Carter Products, 

Inc., General Foods Corp., H. J. Heinz Co., 

Lambert Bros., Lever Bros. Co., Quaker Oats 

Co, Welch Grape Juice Co., Wm. R. Warner 

Co. 

• 

NEEDHAM, LOUIS & BRORRY, INC. 

135 S. LaSalle St., Chicago 3, 111. 

Phone State 5151 

AAAA— ANPA— PPA— NOAB— APA— ABC 

President Maurice H. Needham 

Vice-Presidents John H. Louis, 

Melvyn Brorby, W. Raymond Fowler, 
Harry E. Phelps, William D. Horns 
Vice-President, Media & Markets 

Otto R. Stadelman 

Vice-President, Research Keo Currie 

Secretary-Treasurer Max D. Anwyl 

Radio Director, Chicago Office. .Alan Wallace 
Radio Manager-Producer, Hollywood 

Office Frank Pittman 

Assistant Producer. Frances Van Hartesveldt 

Branch Office 

1680 North Vine St., Hollywood 28, Calif. 

Phone Granite 7186 

Manager Frank Pittman 

Radio Accounts Placed: Kraft Food Co. 
(The Great Gildersleeve), S. C. Johnson & 
Son, Inc. (Fibber McGee and Molly), Swift 
& Co. (Swift Cleanser), Wieboldt Stores, 
Inc. (Local). 

• . 

NEFF-ROGOW, INC. 

30 Rockefeller Plaza, New York, N. Y. 
Phone Circle 7-4230 

President William Rogow 

Acct. Exec-Time Buyers. .. .William Rogow, 
Don Ball 

Copy Chief Stewart P. Brown 

Personnel Director Harriet Barnett 

Radio Accounts Placed — Bond Stores, Inc., 
Melville Shoe Corp., Sears Roebuck & Co., 
Joseph Martinson & Co., Abraham & Straus, 
Inc., Ruby Lane Stores, J. W. Beardsley's & 
Sons, Filtrex Co., Inc., Stern's Nurseries. 



NEWELL-EMMETT COMPANY 

40 East 34th St., New York 16, N. Y. 

Phone AShland 4-4900 

AAAA — ANPA — PPA — ABP — PRB — 

NOAB— SAAA— SNPA 

Partners Clarence D. Newell, 

William Reydel, John P. Cunningham, 
Frank Donshea, C. S. Walsh, R. L. Stro- 
bridge, F. H. Walsh, G. S. Fowler, T. J. 
Maloney 

Radio Director Blayne Butcher 

Time Buyer Newman McEvoy 

Radio Accounts Placed — Liggett & Myers 
Tobacco Co. (Chesterfields), Loose- Wiles Bis- 
cuit Co., Pepsi-Cola Co., Beech-Nut Packing 
Co., Economics Laboratories, Kirkman's Soap, 
Sherwin Williams. 



THEO. A. NEWHOFF ADV. AGENCY 

1403 Court Square Bldg., Baltimore 2, Md. 

Phone Lexington 7155 

AAAA— ANPA— ABP— NOAB 

President Theodore A. Newhoff 

Vice-President Marx S. Kaufman 

Secy.-Treas R. M. Newhoff 



NEWMAN, LYNDE & ASSOCIATES, 
INC. 

(Formerly Associated Advertising Agency, 

Inc.) 

400 Florida National Bank Bldg., 

Jacksonville, Fla. 

Phone 3-1253 

ABP— ANPA— SNPA— NOAB— FAAG 

President M. T. Newman 

Executive Vice-President Hunter Lynde 

Vice-President Gordon Stewart 

Time Buyer Charles E. Gressle 

Radio Producer Mary Miller 

Radio Accounts Placed — Foremost Dairies, 
Jax Beer. 

• 

OLIAN ADVERTISING CO. 

1409 Ambassador Bldg., St. Louis 1, Mo. 

Phone Central 8380-1-2-3 

ANPA— PPA— NOAB— ABP 

Partner Irwin A. Olian 

Vice-President Harold A. Thomas 

Vice-President J. Walter Goldstein 

Radio Director Julian Miller 

Radio Time Buyer Margaret Hart 

Radio Producer Harold Kaye 

Branch Office 

334 Pure Oil Bldg., Chicago 1, 111. 

Phone State 3381 

Vice-President I. J. Wagner 

Radio Accounts Placed — Lewis-Howe Co., 
General Grocer Co., Confections, Inc., Bis- 
ceglia Brothers Wine Co., Paul F. Beich Co., 
John G. Ayars Co., Eagle Stamp Co., Co- 
lumbia Brewing Co., Horlacher Brewing 
Co., Atlas Brewing Co., Schoenhofen-Edel- 



212 



ADVERTISING AGENCIES 



• • 



weiss Co., Cardinal Diamond Ring Syndicate, 
Western United Dairy, Hardy Salt Co., Alton 
Boxboard Co., Missouri Brewers' Association, 
Grove Laboratories, Inc., National Waste 
Paper Conservation Campaign. 



OWEN & CHAPPELL, INC. 

595 Madison Ave., New York 22, N. Y. 

Phone PLaza 8-2400 

ABP— ANPA— PPA— NOAB— APA 

President John H. Owen 

Executive Vice-President. . .Charles Chappell 
Vice-President, Radio & Television 

David Hale Halpern 

Vice-Persident John C. Burton 

Vice-President Walter R. Greenlee 

Director of Media Marc Seixas 

Radio Research Patricia Prichard 



Branch Office 

Spalding Bldg., Portland 4, Ore. 

Phone ATwater 4339 

Manager Mrs. Ruth Foland 

Radio Accounts Placed — Fisher Flouring 
Mills Co., Washington Co-op Egg & Poultry 
Assn.; Spot: Fisher Flouring Mills Co., Im- 
perial Candy Co., Oregon-Washington-Cali- 
fornia Pear Bureau, Yakima Valley Peach 
Bureau, N. W. Cherry Bureau. 



PEARSON ADVT. AGENCY, INC. 

50 East 42nd St., New York 17, N. Y. 
VAnderbilt 6-0029 

President C. H. Pearson 

Asst. to President W. S. Booth 

Radio Accounts Placed — Cooper Razor 
Blade Co. 



MERRITT OWENS 
ADVERTISING AGENCY 

201 Commercial National Bank Bldg. 
Kansas City 12, Kans. 

Phone Dr. 7250 
ABP— ANPA— APA 

Owner-Account Executive Merritt Owens 

Account Executive John J. Goetz 

Account Exec-Production Mgr. 

C. Arthur Smith 

Art Director Felix F. Kubicki 

Radio Accounts Placed — Interstate Moving 
& Storage, Junge Biscuit Co., Leo Stern 
(Photographer). 



FRANK OXARART CO. 

672 S. La Fayette Park PL, 
Los Angeles 5, Calif. 
Phone Exposition 4191 

President Frank Oxarart 

Account Executive W. W. Harvey 

Production and Media E. G. Michel 

Radio Accounts Placed — Caltone Corp., 
Drop-O-Lemon ; Ben Harris, Derma Regis; 
Soil-Off Manufacturing Co.; Fletcher Wiley 
Productions, Hollywood Barn Dance. 



PACIFIC NATIONAL ADVERTISING 
AGENCY 

605 Union St., Seattle 1, Wash. 

Phone Eliot 1401 

ANPA— AAAA— NOAB— PPA— APA— CAN 

President Wm. H. Horsley 

Radio Director Trevor Evans 

Secretary H. O. Stone 

Radio Time Buyer G. M. Nyman 



PECK ADVERTISING AGENCY, INC. 

400 Madison Ave., New York 17, N. Y. 
Phone PLaza 3-0900 

President Harry Peck 

Secretary-Treasurer Harry Krawit 

Vice-President Walter Schwartz 

Director of Radio-Television 

Arthur Sinsheimer 



PEDLAR & RYAN, INC. 

250 Park Ave., New York 17, N. Y. 

Phone PLaza 5-1500 

AAAA— ANPA— PPA— ABP— NOAB 

APA— ABC 

President Thomas L. L. Ryan 

Executive Vice-President. .Harold B. Thomas 

Vice-President E. G. Sisson, Jr. 

Vice-President Ernest P. Zobian 

Treasurer Harold B. Thomas 

Secretary H. C. Sutherland 

Assistant Treasurer W. F. Cantrell 

Supervisor Nighttime Radio. .Joseph S. Bell 
Supervisors Daytime Radio 

Elizabeth C. Shay, William Barrett 

Radio Copy Chief. Cyril J. Mullen 

Time Buyer Mary Dunlavey 

Radio Accounts Placed — Sterling Drug 
(Ironized Yeast), Procter & Gamble (Camay, 
Chipso, Dash). 

• 

PITLUK ADVERTISING CO. 

Alamo Nat'l Bank Bldg., San Antonio, Texas 

Phone Garfield 7268 

ABP— ANPA— PPA— SAAA 

SNPA— NOAB— APA 

President Jack N. Pitluk 

General Manager Norman D. Schwerke 

Visualizer C. R. Cusick 



213 



Art Director Gus J. Wild 

Production Manager Fred G. Allen 

Radio Production Manager Perry Dickey 

Continuity Director Rena Lynn 

Radio Copyrighter Harry Cordero 

Radio Accounts Placed — Pearl Brewery, 
Gebhardt Chili Powder Co., San Antonio 
Drug Co., Taylor Bedding Co., Volk Brew- 
ery, Fehr Baking Co., The Starkist Co., Dairy- 
land, Coca Cola Bottling Co., Handy Andy 
Stores, Henke & Pillot, Inc., Roegelein Pro- 
vision Co., Alamo National Bank, Pioneer 
Flour Mills, Ragsdale Foods Co., Wolff & 
Marx, Joske's of Texas, The Vogue, S. W. 
Cattlemen's Assoc, Kaufman's, Inc., Shaw 
Jewelry Co., The Gunter Hotel, Bexar 
County National Bank, Shepherd Laundries. 

• 

R. J. POTTS— CALKINS & HOLDEN 

215 W. Pershing Road, Kansas City 8, Mo. 

Phone Victor 4433 

ABP— NOAB— ANPA— PPA— OAAA 

President R. J. Pott« 

Vice-Presidents J. B. Woodburv. 

C. C. Tucker, E. A. Warner, C. L. Rob- 
inson 

Secretarv-Treasiirer Terry McKee 

Radio Dept Connie Joan Connor, 

Janice Eastland 

• 

POTTS-TURNBULL ADVERTISING 
CO. 

912 Baltimore Ave., Kansas City 6, Mo. 
Phone ViVtor 9400 

ANPA — PPA — APA — NOAB — ABP 

President W. J. Krehs 

V-P.-Production Mgr D. E. Dexter 

Secretary G. F. Magill 

Treasurer E. T. Chester 

Time Buver B. G. Wasser 

Radio Director N. P. Rowe 



SAYRE M. RAMSDELL ASSOC, INC. 

3701 N. Broad St.. Philadelphia 40, Pa. 

Phone Radcliff 1900 

ANPA— PPA 

President S. M. Ramsdell 

Exec. Vice-Pres. & Treas E. B. Loveman 

Vice-President F. A. Hutchins 

Radio Account Placed — Philco Hall of 

Fame. 

e 

CHAS. DALLAS REACH CO. 

58 Park Place, Newark 2, N. J. 
Phone Market 3-5100 
A AAA — ANPA — PPA — ABP — APA 
President-Director of Radio, 

Chas. Dallas Reach 

Vice-President Howard E. Sands 

Vice-President Edw. C. Stover, Jr. 

Vice-President-Radio . . . Charles A. King, Jr. 
Secretary F. R. Risley 



Branch Office 
6 E. 45th St., New York 17, N. Y. 
Radio Accounts Placed — Koppers Co., 
Minnesota Division, Admiracion Labora- 
tories, L. E. Waterman Co., Dugan Bros, of 
New Jersey, Inc., New Jersey Bell Tele- 
phone Co. 

• 

THE L. W. RAMSEY ADVERTISING 
AGENCY 

Union Bank Bldg., Davenport, Iowa 

Phone 3-1889 

ANPA— PPA— ABP 

Partner & Gen. Manager L. W. Ramsey 

Partners E. G. Naeckel, 

A. C. Naeckel, W. J. Henderson, George 
Bischoff 

Partner & Service Dir A. M. Walgren 

Production Mgr Wayne H. Ross 

Technical Consultant W. A. Giraldi 

Branch Offices 

230 N. Michigan Ave.,Chicago 1, 111. 

Phone Franklin 8155 

President L. W. Ramsey 

Vice-President & Gen. Mgr F. L. Eason 

Vice-Presidents N. B. Langworthy, 

L. H. Copeland 

Production Manager Vito M. Volino 

Secretary E. G. Naeckel 

Art Director E. J. McCabe 

Radio Dir Fred Herendeen 

406 E. Superior St., Fort Wayne, Ind. 
Phone Anthony 9396 

Manager Frank Dunigan 

1509 Cross Roads of the World, 

Hollywood 28, Calif. 

Phone Hollywood 1732 

Partner-General Manager L. W. Ramsey 

Partners E. G. Naeckel, 

A. C. Naeckel, W. J. Henderson, George 

Bischoff 

Radio Accounts Placed — F. W. Fitch Co., 

National Oats, Bituminous Casualty Corp., 

Victor Animato graph Corp., Voss Bros. Mfg. 

Co. 

• 

THE RANDALL COMPANY 

75 Pearl St., Hartford, Conn. 

Phone 7-1179 

Radio Director Catherine A. Gilbert 



REDFIELD-JOHNSTONE, INC. 

420 Madison Ave., New York 17, N. Y. 

Phone PLaza 3-6120, 1, 2, 3 

ANPA— PPA— ABP— APA— NOAB 

Chairman of the Board L. L. Redfiehl 

President E. F. Johnstone 

Treasurer L. L. Redfield 

Secretary A. Hollander 

Secretary G. Hepenstal 

Radio Time Buyer N. Cordano 

Radio Publicity M. E. Maddock 



214 



ADVERTISING AGENCIES 



Radio Accounts Placed — Block Drug Co., 
Stera-Kleen, Allenru; Wool Novelty Co., Inc., 
Woolfoam; Ceda Distributing Co., Valse de 
Fleurs Toiletries; Howard Clothes, Inc.; 
Wine Shipper Import Corp. 
• 

EMIL REINHARDT 
ADVERTISING AGENCY 

1736 Franklin St., Oakland, Calif. 
Phone Templebar 2408 
ABP — ANPA — APA 

Owner Emil Reinhardt 

Copywriter Dave Lane 

Artist Dir Robert Shelton 

Artist Edna Shelton 

Radio Dept. 

Manager Joseph Connor 

Time Buyer Mildred McMahon 

Radio Accounts Placed — Kilpatrick's Bak- 
eries, Mary Ellen's, Inc., Standard Beverages, 
S. F. Brewing Corp., Breuner's, Kahn's, Paci- 
fic Guano Co., Central Bank, Mothers Cake 
& Cookie Company. 

• 

REISS ADVERTISING 

221 W. 57th St., New York, N. Y. 

Phone COlumbus 5-7733 
ANPA — ABP — PPA — APA 

President Joseph Reiss 

Vice-President Harold Reiss 

Secretary-Treasurer B. M. Reiss 



RESNIK-MILLER-ENGLAND, INC. 

152 Temple St., New Haven, Conn. 
Phone 7-0241 

President & Treasurer Harry D. Resnick 

Secretary Harvey N. Ladin 

Radio Dept. Manager Ellen Simmons 

Branch Offices 

75 Pratt St., Hartford, Conn. 

Phone 2.9987 

Manager Harry D. Resnik-WTIC 

77 Summer Hill Ave., Worcester, Mass. 
Phone 6-0223 

Manager Isabelle Whitaker-WTAG 

26 Custom House St., Providence, R. I. 
Phone Gaspee 9526 

Manager Frank Jones-WJAR 

• 

C. E. RICKERD, INC. 

5462 Second Blvd., Detroit, Michigan 
Phone Temple 1-3636 
President-Treasurer-Time Buyer, 

C. E. Rickerd 

Treasurer Geo. Rickerd 

Secretary Fred B. Collier 

Production Royal Cressy 



RILL ASSOCIATES 

507 Fifth Ave., New York 17, N. Y. 
Phone, MUrray Hill 2-5147 

President I. R. Hill 

Exec. Vice-Pres B. N. Hill 

Space Buyer L. Denis 

Art Director .M. Desmond 

Radio Dir. & Radio Time 

Buyer B. Newmark 

Charge Copy S. Chalfin 

Publicity P. Leighton 

Account Executives I. R. Hill, 

B. N. Rill, L. Denis 



ROCHE, WILLIAMS & CLEARY, INC. 

135 S. La Salle St., Chicago, 111. 

Phone Randolph 9760 

ANPA— APA— PPA— NOAB 

President J. P. Roche 

Treasurer D. J. Kelly 

Secretary M. F. Williamson 

Vice-Presidents. ... J. M. Cleary, S. Weston, 
Guy C. Pierce, Lloyd Maxwell, R. A. Porter 

Director of Radio Phil Stewart 

Branch Offices 

225 S. 15th St., Philadelphia, Pa. 

Phone PEnnypacker 2766 

In Charge Guy C. Pierce 

400 Madison Ave., New York 17, N. Y. 
Phone PLaza 3-7444 

In Charge R. A. Porter 

Radio Director Harold F. Kemp 

Radio Accounts Placed — Network: Lewis- 
Howe Co., Schutter Candy Co., Sun Oil Co. 
National Spot: Chicago, Milwaukee, St. Paul 
& Pacific RR., Domestic Finance Co., Dr. 
Peter Fahrney & Sons Co., Holland Furnace 
Co., Kenton Pharmacal Co., Inc., National 
Toilet Co., John Puhl Products Co., Port- 
land Cement Assn., Sempray Jovenay Co., 
The Studebaker Corp. 



RONALDS ADVT. AGENCY, LTD. 

1440 St. Catherine St. W., Montreal, Que. 

Phone Plateau 4803 

ANPA 

President Russell C. Ronalds 

Vice-Pres E. M. Putnam 

Treas Angus Ahern 

Radio Dir Frank Stan- 
Radio Producers Kenneth O. MacLeod, 

Cecelia Long, Norman K. Vale 

Toronto Office 
New Wellington Building, Toronto, Ontario 

Radio Dept R. J. Avery 

Radio Accounts Placed — National Brew- 
eries Limited, McColl-Frontenac Oil Co., 



215 



Ltd., Bristol-Myers Co. of Canada, Ltd., 
Canadian Industries Limited (Paint & Var- 
nish), United Rexall Drug Co., Liggett Drug 
Stores, Lyman Agencies Ltd. (Tintex), Pac- 
quin's Hand Cream, Glyco-Thymolene, Roe 
Farm Milling Company. 



ARTHUR ROSENBERG CO., INC. 

570 Seventh Ave., New York 18, N. Y. 
Phone CHickering 4-4420 
ANPA— PPA— APA— ABP— NOAB 

President & Dir. of Copy & Plans, 

Arthur Rosenberg 

Vice-President Samuel Rubenstein 

Secretary A. A. Rosenberg 

Treasurer Charles S. Silver 

Production Manager H. B. Fleischman 

Economist Walter Alwyn-Schmidt 

Research Director Sam Haven 

Copy & Plans Harrison J. Cowan, 

H. B. Sadler, Joseph Ellner 

Radio Dept Arthur Rosenberg, 

Samuel Rubenstein, Charles S. Silver 
Radio Accounts Placed — Longine-Wittenaur 
Watch Co., Gleam Shampoo, Myer 1890 
Beverages. 

CHARLES L. RUMRILL & CO. 

311 Alexander St., Rochester 7, N. Y. 

Phone Stone 592 

AAAA— APB— PPA 

President C. L. Rumrill 

Vice-President- Art Director J. E. Porter 

Secretary-Treasurer E. A. Rogers 

Production Manager C. W. Gibson 

Time Buyer J. Lawrence Kennedy 

Radio Accounts Placed — Genesee Brewing 
Co., The Pfaudler Co. 



RUSSEL AND ROBERTS AGENCY 

7 Church St., Paterson 1, N. J. 
Phone ARmory 4-3400 

President & Treasurer Abram Eisenman 

Radio Accounts Placed-— New Jersey State 
Industrial Union Council-C. I. 0., American 
Labor Party. 

• 

RUTHRAUFF & RYAN, INC. 

405 Lexington Ave., New York 17, N. Y. 

Phone MUrray Hill 6-6400 

AAAA— ANPA— PPA— ABP— NOAB— APA 

Chairman of the Board F. B. Ryan 

President F. B. Ryan, Jr. 

Senior Vice-President & Treasurer 

Cal J. McCarthy 

Executive Vice-President Everett J. Grady 

V-P & Secretary Ralph Van Buren 

Director of Media Daniel M. Gordon 

V-P & Director of Radio . . Donald D. Stauffer 



V-P & Co-Director S. Heagan Bayles 

V-P in Charge of Radio Programs 

Merritt W. Barnum, Jr. 

Talent Buyer Willson M. Tuttle 

Business Manager-Radio Department 

C. T. Ayres 

Production Directors Ted Huston, 

Jack Van Nostrand, Lee Cooley, Robert 
Steel, Fred Essex, Willson Tuttle, John 
Wellington, John C. Cole, Phillip Cohen, 
Grant Y. Flynn. 
Radio Commercial Supervisor 

Regina Morgan 

Time Buyer T. C. Fisher 

Casting Director Kathleen McMahon 

Publicity Director Grant Y. Flynn 

Branch Offices 

360 No. Michigan Ave., Chicago 1, 111. 

Franklin 0485 

Executive Vice-President Paul E. Watson 

Vice-President-Director of Radio 

Ros Metzger 

Production Director N. E. Heyne 

Media Manager Albert R. Callies 

Charge of Script A. E. Trask 

Business Mgr. & Time Buyer.. Holly Shively 

Charge of Television Fran Harris 

Charge of Commercials Irene Small 

7430 Second Blvd., Detroit 2, Michigan 
Phone Madison 1980 

V-P & Manager Mathew J. Casey 

812 Olive St., St. Louis 1, Mo. 
Phone Main 0127 

V-P & Manager Oscar A. Zahner 

1680 North Vine St., Hollywood 28, Calif. 

Phone Hillside 7593 
V-P & Pacific Coast Mgr..... John H. Weiser 

V-P & Radio Director Nate Tufts 

Production Directors Don Clark, 

Sam Pierce, Dave Young, Robert Ballin, 
Kenneth Hodge, Knowles Entrikin. 
712 Main St., Houston 2, Texas 
Phone Charter 4-1741 

Manager W. Van A. Combs 

235 Montgomery St., San Francisco 4, Calif. 
Phone Edgebrook 4616 

Manager Herbert O. Nelson 

1218 3rd Avenue, Seattle 1, Wash. 
Phone Main 6727 

V-P & Manager F. G. Mullins 

Carew Tower, Cincinati 2, Ohio 
Phone MA 2413 

Manager John L. Magro 

80 Richmond Street W., Toronto, Canada 
Phone Adelaide 4069 

Manager Douglas Philpott 

Radio Accounts Placed — American To- 
bacco Company, Bendix Home Appliances, 
Inc., Chrysler Corporation, Delaware, Lack- 
awanna & Western Coal, Electric Auto-Lite 
Company (U. S. and Canada), Gilmore Oil 
Company, Griesedieck Bros. Brewery Co., 
Lever Brothers Company, Lever Brothers 
Limited, Noxzema Chemical Company, Pep- 
sodent Co. of Canada, Ltd., Pharmaco, Inc., 
Quaker Oats Co., Jacob Ruppert Brewery, 
Taylor-Reed Corporation, G. Washington 



216 



ADVERTISING AGENCIES 



Coffee Refining Co., Whitehall Pharmacal 
Co., Wni. Wrigley Jr. Co., Savings Banks As- 
sociation of State of New York, Adler Com- 
pany, Allen Edmonds Shoe Corp., Allied 
Florist Association, American Recording 
Artists, American Fluresit Co., Bailey 
Schools, Binyon Optical Co., Clopay Corp., 
Clyde Porcelain Steel Corp., David G. Evans 
Coffee Co., Fehr Baking Co., Form Fashion, 
Inc., Ident-O-Tag Co., Inter-Coastal Co., Kick- 
away Garments, Inc., Klein's Sporting Goods, 
Inc., Krey Packing Co., Lone Star Creamery, 
Martha Maid Mfg. Co., Natl. Bank of Com- 
merce of Houston, New Century Beverage 
Co., Novel Ad Co., O'Connor, Moffatt & Co., 
Owl Drug Co., Regina Knit Sportswear Co., 
Roundy, Peckham & Dexter Co., Sears Roe- 
buck & Co., Seattle Luggage Co., Wonder 
Orange Co. 



ST. GEORGES & KEYES, INC. 

250 Park Ave., New York 17, N. Y. 

Phone PLaza 5-1180 

ABP — ANPA — PPA 

President Maubert St. Georges 

Exec. Vice-Pres.-Treasurer. .Stanley J. Keyes 

Assistant Treasurer John H. Vesely 

Vice-Pres.-Art Director. .Alfred A. Anthony 

Secretary .Louise D. Keyes 

Copy Chief C. J. Masseck 

Production Manager William Korcak 

Media Director Charlotte Rains 

Radio Dept. 

Radio Director Victor Van Der Linde 

Time Buyer Charlotte Rains 

Radio Accounts Placed — Mattlage Prod- 
ucts, Inc., Benjamin Moore & Co., Revere 
Copper & Brass, Inc., Bell Bakeries, Inc., 
Mido Watch Co. of America. 



SCHOLTS ADVERTISING SERVICE 

1201 West 4th St., Los Angeles, Calif. 
Phone Michigan 2396 

Owner William G. Scholts 

Radio Director Fred Montgomery 



MARCEL SCHULOFF & CO. 

17 W. 45th St., New York 18, N. Y. 
Phone MUrray Hill 2-3708 

Partners Marcel Schuloff, 

Miriam C. Schuloff 
Accounts Placed— Station WHOM, Basch 
Radio Prod., Sure-Fit Products Co., Style- 
park Hats, Real Textile Co., National Sure-Fit 
Quilting Co. 



SCHWAB & BEATTY, INC. 

1230 Sixth Ave., New York 20, N. Y. 

Phone Circle 5-9090 
ANPA— AAAA— PPA— APA— ABP 

President Victor O. Schwab 

Time Buyer Robert W. Beatty 

Radio Accounts Placed — Book-of-the- 
Month Club, Omnibook Magazine. 



SCHWIMMER & SCOTT 

75 E. Wacker Drive, Chicago 1, 111. 

Phone Dearborn 1815 
AAAA— ABP— ANPA— PPA— APA 

Partners Walter Schwimmer, R. J. Sc'ott 

Account Executives Fred Vosse, 

Carl Kraatz, Harry Jobson 

Time Buyer Evelyn Vanderploeg 

Television Producer Alan Fishburn 

Radio Accounts Placed — Coronet Maga- 
zine, Fox DeLuxe Brewing Co., Mandel 
Brothers, Sealy Mattress Co., Christian Busi- 
ness Men's Assn., Chicago Stadium, Walgreen 
Co., Peter Fox Sons Co., Chicago Daily 
News, Rudolph Wurlitzer Co., Helmco Lacy, 
Schutter Candy Co. (Old Nick), Congress 
Cigar Co., Studebaker Sales Co. of Chicago, 
Hirsch Clothing Co., Linco Products, Salerno 
Megowen Biscuit Co. 



RUSSEL M. SEEDS COMPANY, INC. 

919 N. Michigan Ave., Chicago 11, 111. 

Phone, Delaware 1045 

ANPA — ABP — SNPA — PPA 

Officers 

President Freeman Keyes 

Chairman of Board ...Freeman Reyes 

Executive Vice-President George Bayard 

Treasurer Jack Harding 

Secretary H. J. Smith 

Vice-Presidents Paul Richey, 

A. D. Reyes, Harry Maus, E. G. Bentley 

Radio Director '. . . Jack Simpson 

Time Buyers June Jackson, 

Hub Jackson 

Branch Offices 

Lemcke Bldg., Indianapolis, Ind. 

Phone Market 1395 

Vice-President Paul Richey 

Treasurer Jack Harding 

Taft Bldg., Hollywood, Calif. 
Phone, Granite 4185 

Office Manager. E. Brockhoff 

Radio Accounts Placed — W. A. Sheaffer 
Pen Co., Pinex Co., Reystone Steel & Wire 
Co., Brown & Williamson Tobacco Corp., 
Grove Laboratories, Inc. 



217 



SHAPPE-WILKES, INC. 

215 Fourth Ave., New York 3, N. Y. 

Phone, GRamercy 5-5560 

ABP 

President Louis Shappe 

Radio Time Buyer Louis Shappe 

Vice-Pres.-Copy Chief. .Milton M. Hermanson 

Secy. & Treas Jesse E. Wilkes 

Space Buyer Burton Mautner 

Production Mgr M. Helfman 

• 

J. WM. SHEETS 

Central Bldg., Seattle, Wash. 

Phone Main 2442 
ANPA— PPA— APA— NOAB 

Owner J. Wm. Sheets 

Radio Accounts Placed — Skinner & Eddy 
Corp., Minute Man Soup. 

• 

SHELDON, QUICK & McELROY, INC. 

400 Madison Ave., New York 17, N. Y. 

Phone PLaza 3-1670 

AAAA— ANPA— PPA— APA 

President George H. Sheldon 

Vice-President L. C. McElroy 

Time Buyer Catherine Wohlpart 

Treasurer & General Manager. . . . J. F. Quick 
Radio Account Placed — Chas. E. Hires Co., 
Inc. 

• 

SHERMAN & MARQUETTE, INC. 

919 N. Michigan Ave., Chicago, 111. 

Phone Delaware 8000 
ABP— ANPA— PPA— SAAA— APA 

President Stuart Slierni.m 

Chairman of Board Arthur Marquette 

Radio Director Louise E. Tilden 

Branch Office 

10 Rockefeller Plaza, New York, N. Y. 

Phone Circle 6-1550 

Vice-President & Manager Carl S. Brown 

Radio Director Morgan Ryan 

Radio Account Placed — Colgate-Palmolive- 
Peet Co. (for Colgate Shave Creams, Colgate 
Tooth Powder, Halo Shampoo, Quaker Oats 
Co. (for Quaker Farina and Ful-O-Pep Feeds, 
Quaker Puffed Wheat Sparkies, Quaker 
Puffed Rice Sparkies), Dr. W. B. Caldwell, 
Inc. (Dr. Caldwell's Laxative), McLaughlin's 
Manor House Coffee, Campho-Phenique. 

• 

DOUGLAS D. SIMON ADV., INC. 

280 Madison Ave., New York 16, N. Y. 

Phone, LExington 2-7873 

ANPA 

President-Treasurer Douglas D. Simon 

Vice-President Carolyn Glass 

Secretary-Space Buyer Anita Chinkel 

Account Executive Charles H. Sandak 

Production Manager Sidney Jerome 

Art Director Doris Brinkerhoff 



SIMON & GWYNN, INC. 

624 Commerce Title Bldg., Memphis, Tenn. 

Phone 5-2404 

SNPA— ANPA— APA— FAAA 

President Milton Simon 

Exec. V-P & Sec. Treas H. N. Gwynn 



SIMONS-MICHELSON CO. 

LaFayette Bldg., Detroit 26, Mich. 

Phone CHerry 3000 

AAAA— PPA— APA— ANPA 

Partners L. N. Simons, 

L. J. Michelson 

Radio Director Glenn Kyker 

Production Art Copland 

Radio Accounts Placed — Local: Schmidt's 
Beer, Pepsi Cola, Wigley's Super Markets, 
Colonial Dept. Store, Mac-o-Lac, B. Siegel 
Co.; Spot: Plasti-Kate, Benrus Watch, Blue 
Home Oil, Crown Furniture, Detroit Free 
Press, Detroit Times, Forest & Hudson Clean- 
ers. 

• 

SMALL & SEIFFER, INC. 

24 West 40th St., New York, N. Y. 

Phone Wisconsin 7-8765 

ANPA— PPA— APA 

President Albert Seiffer 

Secretary & Treasurer Marvin Small 

Time Buyer Joya Krakauer 

Radio Accounts Placed — Arrid, Allcock 
Mfg. Co., Souplets. 



SMITH & DRUM, INC. 

650 S. Grand Ave., Los Angeles, Calif. 

Phone Trinity 3454 

ABP— ANPA— PPA— APA— NOAB 

President A. Carman Smith 

Vice-President Harry C. Drum 

Radio Account Placed — General Petroleum 
Corp. 

• 

SORENSEN & CO. 

919 No. Michigan Ave., Chicago, 111. 

Phone, Delaware 5030 

ABP— ANPA— PPA— NOAB 

President Roy A. Sorensen 

Radio Director Muriel Wageman 

Radio Accounts Placed — Bowey's, Inc., 
Sunway Vitamin Co., F. H. Pfunder, Inc., 
Hotel & Restaurant Co-operative Adv., J. P. 
Harding Restaurants, Old Heidelberg Corp. 



C. JERRY SPAULDING, INC. 

201 Commercial St., Worcester 8, Mass. 

Phone: 3-4789 

President-Treasurer C. Jerry Spaulding 



218 



«p ■■ • • 



ADVERTISING AGENCIES 



Asst. Treasurer .M. Murray 

Secretary H. H. Hartwell 

Radio Accounts Placed — Radio Station 
WTAG. 



RAYMOND SPECTOR 
COMPANY, INC. 

595 Madison Ave., New York 17, N. Y. 

Phone ELdorado 5-1270 

ANPA — PPA — ABP — NOAB 

President Raymond Spector 

Secretary Norman Jay 

Treasurer Stella Koenigsberg 

Vice-President N. C. Smith 

Research Director Helen Egert 

(Time Buyer Edna Zimmerman 

Television Producers N. C. Smith, 

Norman Jay. 
Radio Accounts Placed — Staze, Inc., 
Macfadden Publications, McKesson & Rob- 
bins, Fiction Book Club, Lord Davenport 
Pipes, Ltd., Koral Tooth Powder, King 
David Memorial Park. 



SPITZER & MILLS LTD. 

19 Richmond St., West, Toronto, Ont. 

Phone WA 1151 

CAAA— CDNA— CPPA— CAB 

President G. F. Mills 

Exec. Vice-President J. W. Spitzer 

Account Executives W. H. Reid, 

J. R. Charles, J. G. Wallace, W. G. Wal- 
lace, T. G. Vatcher, D. Dunlop. 
Radio Dept. 

Director Wm. D. Byles 

Branch Office 
1010 Catherine St., W., Montreal, P. Q. 

V.P C. W. Duncan 

Radio Director Yves Bourassa 

Radio Accounts Placed — Colgate-Palmolive. 
Peet Co., RCA Victor Co., Lehn & Fink, 
Quaker Oats Co., California Fruit Growers 
Exchange, Cities Service Oil Co. Ltd. 

SPITZ & WEBB ADVERTISING 

LaFayette Building, Syracuse 2, N. Y. 
Phone 4-6868 

Partner William Spitz 

Partner Stephen M. Webb 

Space Buyer & Acc't Rosemary Marioni 

Radio Accounts Placed — C. E. Campbell & 
Sons, A. E. Nettleton Co., Best Ice Cream 
Co., People's Ice Cream Co. 



BARTON A. STEBBINS AGENCY 

811 West Seventh St., Los Angeles 

Phone Trinity 8821 

AAAA— ANPA— PPA— ABP— NOAB 



Head of Agency Barton A. Stebbins 

Acct. Executive Arthur W. Gudelman 

Program Director Edward Blood worth 

Time Buyer A. W. Gudelman 

Radio Accounts Placed — Signal Oil Com- 
pany, Shontex, Conditioner & Shampoo, E. 
F. Hutton Co., Ryan Aeronautical Co. 



HOWARD D. STEERE ADVERTISING 

2812 Book Tower, Detroit 26, Mich. 
Phone CHerry 5688 

Owner H. D. Steere 

Production Manager Chas. R. Stout 

Space Buyer G. Macauley 

• 

STERLING ADVERTISING AGENCY, 
INC. 

70 West 40th St., New York 18, N. Y. 

Phone LOngacre 5-4610 

PPA 

Chairman of Board S. M. Brown 

President Jos. S. Edelman 



STERNFIELD-GODLEY, INC. 

280 Broadway, New York, N. Y. 

Phone BArclay 7-3030 

APA 

Treasurer Samuel S. Sternfield 

V.P.-Production Manager Philip Scheft 

Secretary Frances C. Costello 

Radio Director Alvin Samuels 

• 

STOCKTON, WEST, BURKHART, 

First National Bank Bldg., Cincinnati 3, O. 
Phone Cherry 8325 
AAAA-ANPA-PPA 

President & Treas Wm. Z. Burkhart 

Vice-Pres.-Secy Ranald S. West 

Vice-President Erice W. Stockton 

Radio Director Ranald S. West 

Assistant Radio Director Jos. D. Nelson 

Radio Accounts Placed — Ohio Oil Co., 
Clyffside Brewery, Cincinnati Gas & Elec. 
Co., Central Trust Banking Institution, Cin- 
cinnati Enquirer, Sperti, Inc. 

• 

STODEL ADVERTISING CO. 

411 W. Seventh St., Los Angeles. Calif. 
Phone, TRinity 8577 

President Edward C. Stodel 

Time Buyer Selma Schonfeld 



219 



Radio Accounts Placed — Warner Bros. 
Pictures, Brooks Clothing Co., Eastern-Co- 
lumbia Department Stores, Beneficial Casu- 
alty Insurance Co. 



ABP— ANPA— APA— NOAB 

President Albert E. Koehl 

Vice-President John R. Landan 



CHARLES M. STORM CO., INC. 

50 E. 42nd St., New York 17, N. Y. 

Phone, MUrray Hill 6-2820 

ANPA— PPA 

Chairman Ex. Comm Charles M. Storm 

Pres., Secy., & Radio Dir.. .Allston E. Storm 
Exec. V.-P., Treas. & Space 

Buyer Edward Klein 

Vice-President Lester Loeb 

Vice-Pres., Radio & Television 

Director Raymond E. Nelson 

Production Manager Paul Petrocine 

Art Director Frederick Widlicka 

Radio Time Buyer A. Loonam 

Research Director Harry Chapperon 

Account Executives A. E. Storm, 

E. Klein, L. K. Storm, L. Loeb, R. Chap- 
peron. 

• 

STRAUCHEN & McKIM ADVT. 

6 East Fourth St., Cincinnati, Ohio 

Phone Main 1618 

AAAA— ANPA— PPA— NOAB— ABPA 

Partners Edmund R. Strauchen, 

G. F. McKim Jr. 

Radio Director L. Schaefer 

Traffic Manager K. Amidon 

Media Director J. Dillon 

Production J. Diltz 

Office Manager R. Steffen 

Radio Accounts Placed — The George 
Wiedemann Brewing Co., The Queen City 
Bottling Co., L. R. Nunn Motors Co. Inc., 
Carroll Jewelry Co., Loring Andrews Co. 



STREET & FINNEY, INC. 

330 West 42nd St., New York 18, N. Y. 

Phone: BRyant 9-2400 

ANPA— PPA— ABC— NOAB— APA 

President H. K. Finney 

Vice-President John F. Mayer 

General Manager Robert Finney 

Assistant General Manager. .. .Frank Finney 

Secretary F. S. Park 

Treasurer Fred Hellar 

Director of Radio Howard Miller 

Radio Accounts Placed — Doan's Pills, Ice- 
Mint, Allen's Foot-Ease, Beecham's Pills, 
Espotabs, Dil-Kil, Baby's Own Tablets (Can- 
ada), Children's Own Tablets (Canada), Dr. 
Williams Pink Pills (Canada). 

• 

SW AFFORD & KOEHL, INC. 

341 Madison Ave., New York 17, N. Y. 
Phone, MUrray Hill 6-8860 



SWEENEY & JAMES CO. 

1501 Euclid Ave., Cleveland, Ohio 

Phone Main 7142 

ANPA— PPA— NOAB 

Partner John F. Sweeney 

Partner Frank G. James 

Account Executive T. M. Gregory 

Radio Account Placed — Network: Fire- 
stone Tire & Rubber Co. 



TECHNICAL ADVT. AGENCY, INC. 

475 Fifth Ave., New York, N. Y. 
Phone, MUrray Hill 3-5754 



J. WALTER THOMPSON CO. 

420 Lexington Ave., New York 17, N. Y. 

Phone MUrray HiU 3-2000 

AAAA — ANPA — ABP — PPA 

President Stanley Resor 

Secretary Howard Kohl 

Treasurer Gilbert Kinney 

Comptroller Luther O. Lemon 

Senior Vice-Presidents Gilbert Kinney, 

Henry T. Stanton 

Senior Consultant James W. Young 

Vice-Presidents Lloyd W. Baillie 

Henry C. Flower, Jr., Howard Hender- 
son, Henry M. Stevens, William Resor, 
Walter R. Hine, Thayer Jaccaci, William 
G. Palmer, Samuel W. Meek, Robert T. 
Colwell, O'Neill Ryan, Jr., Anson Lowitz, 
Lew A. Greene, Arthur T. Blomquist, 
Don Francisco, Robert M. Gillham, 
Kennett W. Hinks, William C. Mc- 
Keehan, S. Hunter Richey, Ruth F. 
Waldo. 
Director of Media and Research 

Arno H. Johnsoi 
Vice-President in Charge of Radio, 

John U. Rebel 

Radio Time Buyer Linnea Nelsor 

Radio Talent Buyer Virginia Spragle 

V.P .-Motion Pictures & Television 

Robert M. Gillham 
Branch Offices 
1549 North Vine St., Hollywood, Calif. 
Phone Hillside 7241 

V.P.-Manager Cornwell Jackson 

410 N. Michigan Ave., Chicago, 111. 
Phone Superior 0303 
Vice-President and General Manager, 

Henry T. Stanton 
Vice-Presidents: Merton V. Wieland, Willard 
F. Lochridge, Harry T. Mitchell 

Radio Director Tyler Davis 

Radio Time Buyer Margaret Wylie 



220 



ADVERTISING AGENCIES 



100 Bush St., San Francisco, Calif. 
Phone Garfield 3510 

V.P.-Manager Arthur Farlow 

Radio Time Buyer Lowell Mainland 

612 South Hope St., Los Angeles, Calif. 

Phone Trinity 2591 

V.P.-General Manager. .. .Norton W. Mogge 

Radio Accounts Placed — P. Ballantine & 
Sons, Bowman Dairy Co., H. C. Cole Milling 
Co., Elgin National Watch Co., Fanny Farmer 
Candy, General Cigar Co., Johns-Manville 
Corp., Kraft Cheese Co., Lamont P. Corliss 
& Co., Lever Bros. Co. (Lux Flakes & Lux 
Toilet Soap), Libby, McNeil & Libby, Men- 
tholatum Co., Northern Trust Co., Parker 
Pen Co., Penick & Ford, Ltd., Planters Nut 
& Chocolate Co. (Planters Peanuts), R. C. A., 
Safeway Stores, Inc., Shell Oil Co., Standard 
Brands, Inc. (Chase & Sanborn Coffee and 
Tender Leaf Tea, Fleischmann's Yeast, Blue 
Bonnet Margarine, Shefford Cheese, Royal 
Desserts), Swift & Co., Universal Pictures, 
Ward Baking Co., Washington State Anple 
Commission, J. B. Williams Co., William 
Wrigley, Jr. Co., W. F. Young, Bowman 
Dairy Co., Calavo Growers of Cal., Desert 
Grapefruit Industry, Eastman Kodak Co., 
Ford Motor Co., Mutual Orange Distributors, 
Northrop Aircraft, Pharma - Craft Corp. 
(Fresh), Seven-Up Co., So. Calif. Citrus 
Foods. Soreckels Sugar Co., Textron, Inc., 
John T. Troll Co., Calif. Grapefruit. 



TOMASCHKE-ELLIOTT, INC. 

1624 Franklin St.. Oakland. Calif. 

Phone Glencourt 4941 

NOAB — APA 

President & Time Buyer. . . .F. L. Tomaschke 

Vice President Bruce W. Elliott 

Secretary William M. Maxfield 

Radio Accounts Placed — Cardinet Candy 
Co., Par Soap Co., Downtown Merchants 
Association, Key System, Frozen Food Dis- 
tributors, Inc. 



UNITED STATES ADVT. CORP. 

612 N. Michigan Ave., Chicago 11, 111. 

Phone Delaware 4466 

ANPA— PPA— APA 

Chairman of Board W. M. Canaday 

President J. C. Ewell 

Radio Manager A. J. Englehardt 



VICTOR VAN DER LINDE, INC. 

250 Park Ave., New York 17, N. Y. 
Plaza 5-1180 

President Victor van der Linde 

Treasurer Charlotte Rains 

Director of Radio Victor van der Linde 

Time Buyer Charlotte Rains 



VANGUARD ADVERTISING 

15 East 40th St., New York 19, N. Y. 

Phone MUrray Hill 5-4686 

ABP— PPA 

Owner J. M. Russakoff 

General Manager. A. M. Ragonetti 

Art Director Frank Haase 



VANSANT, DUGDALE & CO., INC. 

Court Square Bldg., Baltimore 2, Md. 
Phone, LExington 5400 

AAAA— ABP— ANPA— PPA— NOAB 

President Wilbur Van Sant 

Executive Vice-President & Treasurer, 

H. K. Dugdale 

Vice-President-Plans Chief J. P. Daiger 

Vice-Presidents R. E. Daiger, H. G. Erck 

Vice-Pres-Business Manager C. D. Carr 

Space Buyer G. M. Talbot 

Radio Accounts Placed — National Spot: 
Sherwood Brothers, Inc., The Crosse & 
Blackwell Co., The Mercirex Co., H. J. 
McGrath Co., Rice's Bakery, The Wm. 
Schluderberg-T. J. Kurdle Co. 



TRACY, KENT & CO., INC. 

515 Madison Ave., New York, N. Y. 

Phone ELdorado 5-4404 

ABP— PPA— NOAB 

Chairman of Board W. I. Tracy 

President Frank S. Kent 

Treasurer George M. Pease 

Vice-Presidents Hugh Donnell, 

J. F. Donovan 

Account Executive .Charles O'Neil 

Radio Accounts Placed — Wilbert Products 
Co., John Opitz, Inc. 



VIDEOR ENTERPRISES 

1629 Chestnut St., Philadelphia 3, Pa. 
Phone Rittenhouse 6378 

Managing Director Franklin O. Pease 

Television Producer Franklin O. Pease 



WM. VON ZEHLE & CO. 

28 W. 44th St., New York, N. Y. 

Phone, BRyant 9-4750 

Managing Director Wm. Von Zehle 



221 



WADE ADVERTISING AGENCY 

208 W. Washington St., Chicago 6, 111. 

Phone State 7369 

ANPA— PPA— APA— NOAB 

President Albert G. Wade 

Exec. V.P.-Radio Director W. A. Wade 

Radio Time Buyer L. J. Nelson 

SSecretary-Treasurer E. N. Nelson 

Production Manager R. O. Archer 

Account Executives W. A. Wade, 

E. N. Nelson, R. 0. Archer, R. E. Dwyer, 
L. Davidson. 
Radio Account Placed — Miles Laboratories, 
Inc., Murphy Products Co., Morris B. Sachs, 
Illinois Bottled Gas Co., Wear Proof Mat Co., 
Hoover Liniment Co., General Bandages, 
Inc., Chicago Sun, Haskelite Mfg. Corp., 
Wait-Cahill Co. 



WALKER & DOWNING 

532 Oliver Bldg., Pittsburgh 22, Pa. 

Phone Grant 1900 

ANPA— ABP— PPA— AAA— APA— CAH 

Partners William S. Walker, 

Benjamin I. Davis, Jr., C. P. Richardson, 

R. C. Woodruff. 

Rodia Director R. C. Woodruff 

Radio Production Victor Seydel 

Radio Contact William G. Beal 

Radio Producers Robert T. Gestrich, 

James Dooley. 

Branch Office 
Suite 833, Hotel St. Regis, New York, N. Y. 

Eastern Radio Supervisor Victor Seydel 

Radio Accounts Placed — Colonial Biscuit 
Co., Duquesne Brewing Co., Allegheny-Lud- 
lum Steel Corp., Joseph Home Company, 
Mail Pouch Tobacco Co., Sterling Oil Co., 
Clearfield Furs, Inc., H. Lohrey Co. 



WARWICK & LEGLER, INC. 

230 Park Ave., New York 17, N. Y. 

Phone MUrray Hill 6-8585 

AAAA — ANPA — PPA — ABP — ABC 

APA— NOAB 

President H. Paul Warwick 

Vice-Presidents: Henry Legler, S. O. Young- 
heart, J. R. Warwick, Lester M. Malitz, 
Arthur Deerson. 

Treasurer Robert H. Hughes 

Sec'y.-Asst. Treas Irving J. Paulus 

Radio Director Tevis Huhn 

Branch Office 
6331 Hollywood Blvd., Hollywood, Cal. 

Phone Hempstead 8163 
Radio Accounts Placed — Larus & Bro. 
Company, Pabst Brewing Co., Equitable Life 
Assurance Society of the U. S. 

Television Account Placed — The George 
Luft Co. Inc. (Tangee Cosmetics). 



NORMAN D. WATERS & 
ASSOCIATES, INC. 

1140 Broadway, New York, N. Y. 

Phone, CAledonia 5-7430 

ABP— PPA— NOAB— ANPA 

President Norman D. Waters 

Vice-President Charles M. Whitebrook 

Secretary E. L. Waters 

Treasurer Louis Landesman 



TUCKER WAYNE 6 CO. 

629 Ten Pryor St. Bldg., Atlanta 3, Ga. 

Phone Walnut 6701 

ANPA— PPA— APA— ABP— SNPA—O AAA 

President Tucker Wayne 

Vice-Pres. & Radio Talent C. W. Burgess 

Vice-Pres. & Time Buyer C. C. Fuller 

Radio Director D. D. Connah 

Radio Accounts Placed — Southern Bell 
Telephone & Telegraph Co. (Regional), 
Southern Spring Bed Co. (Regional), Ameri- 
can Bakeries Co. (Regional), J. Allen Smith 
& Co., The Schwab Co., Scripto Mfg. Co. 



WEARSTLER ADVERTISING, INC. 

20 West Front St., Youngstown, Ohio 

Phone: 3-4311 

PPA— ABP— APA 

President- Treasurer. . . .Albert M. Wearstler 

Secretary Mary E. Wearsler 



LUTHER WEAVER & ASSOCIATES 

200 Globe Bldg., St. Paul 1, Minn. 

Phone Cedar 3777 

APA 

President Luther Weaver 

Executive Assistant W. K. Nelson 

Director of Radio Luther Weaver 

Associates Olga Marie Novak, 

Bess Lyman. 
Radio Accounts Placed — Minnesota Fed- 
eral Savings & Loan Association, F. C. Hayer 
Co., Marshall Co., Twin City Wholesale 
Grocer Co., Minnesota State Optometric 
Assn. 

• 

ARMAND S. WEILL CO. 

170 Franklin St., Buffalo 2, N. Y. 
Phone Washington 6250 

President Armand S. Weill 

Exec. V. P.-Treas Harold C. Desbecker 

Art Director Victor Aures 

Director of Radio William A. Mayhew 

Radio Account Placed — Chalmers Gelatine 
Corp. 



222 



ADVERTISING AGENCIES 



• • • 



MILTON WEINBERG ADVT C CO. 

325 W. Eighth St., Los Angeles 14, Calif. 

Phone Tucker 4111 

ANPA— PPA— ABP— APA 

Owner Bernard Weinberg 

Media Director E. Cousino 

Radio Director W. H. Krauch 

Radio Producer Gene Powers 

Radio Accounts Placed — Capitol Milling 
Co., Hamilton Diamond Co., Hollywood Film 
Studios, Hollywood Pantages Theatre Corp., 
Hollywood Turf Club, May Co., Midtown 
Catering So., Pep Boys of Calif., Savenick 
Tires, Thrifty Cut-Rate Drug Stores. 



WILLIAM H. WEINTRAUB & CO. 

30 Rockefeller Plaza, New York 20, N. Y. 

Phone Circle 7-4282 

ANPA— PPA 

President William H. Weintraub 

Exec. V. P.-Secretary Elkin S. Kaufman 

V. P.-General Manager John D. Scheuer 

Treasurer William Gallow 

Copy Chief Kennon Jewett 

Media Director William Gallow 

Research Director Thomas F. Hughes 

Radio Department 

Business Manager Harry Trenner 

Production Manager Theo Gannon 

Time Buyer William Gallow 

Producers Theo Gannon, 

Bernard Prockter, Richard Lewis. 

Radio Accounts Placed — Anchor Hocking 
Glass Corp., Helbros Watch Company, Emer- 
son Radio & Phonograph Corp., Miss Swank, 
Air Wick (Seeman Bros.), Frank H. Lee Co. 



WERTHEIM ADV. ASSOCIATES 

11 W. 42nd St., New York 18, N. Y. 
Phone, Wisconsin 7-4978 

Sole Owner-Radio Dir Ed L. Wertheim 

Space Buyer-Prod. Mgr Ed T. Wertheim 

Account Executives E. L. Wertheim, 

E. Taylor Wertheim 



WESTON-BARNETT, INC. 

Arts & Crafts Bldg., Waterloo, Iowa 

Phone, 4677 

ABP— ANPA— PPA— SNPA—NOAB 

APA— ABC 

President Wells H. Barnett 

Vice-President A. C. Barnett 

Secretary Phillips Taylor 

Radio Dept E. V. Bohan 

Branch Office 

520 N. Michigan Ave., Chicago, 111. 

Phone, Whitehall 7725 

Vice-President A. C. Barnett 

M. C. Swartz 

Radio Dept Martha Schwartz 

Radio Accounts Placed — Iowa Soap Co., 
American Bird Products, Inc., Walker Rem- 
edy Co., Vinton Hybrid Corn Co. 



FRANK E. WHALEN ADV. CO. 

15 W. 10th St. Kansas City, Mo. 

Phone, Victor 7200 

ANPA— PPA— APA— ABP— NOAB 

President & Time Buyer F. E. Whalen 

Sec. & Treas J. W. Whalen 

Art Director Dan Jacobson 

Account Executive H. G. Kaufman 



WEISS & GELLER, INC. 

400 Madison Ave., New York 17, N. Y. 

Phone PLaza 3-4070 

ANPA— PPA 

Managing Partner Max A. Geller 

Media Director Lester J. Mailers 

Radio Director Sylvan Taplinger 

Copy Director Peter Artzt 

Assoc. Copy Director Harold Wengler 

Art Director Arthur Gordon 

Production Manager Sally Green 

Account Executive Joseph H. Curtis 

Radio Accounts Placed — Columbia Pic- 
tures Corp., New York City; Albert Ahlers, 
Inc., Brooklyn, N. Y.; Paul V. Eisner & Co., 
New York City; Nedick's Inc., New York 
City. 



WARD WHEELOCK CO. 

Lincoln-Liberty Bldg., Philadelphia 7, Pa. 

Phone Rittenhouse 7500 

ANPA— PPA— APA 

President Ward Wheelock 

Vice-Pres.-General Mgr Arthur A. Bailey 

Secretary-Treasurer William A. Dunn 

Radio Director Diana Bourbon 

Radio Producer William N. Robson 

Branch Offices 

444 Madison Ave., New York 22, N. Y. 

Phone, PLaza 3-7120 

Vice-President R. K. Strassman 

Guaranty Bldg., Hollywood 28, Calif. 
Phone Hillside 9221 

Radio Director Diana Bourbon 

Radio Account Placed — Campbell Soup Co, 



223 



WILLIAMS & SAYLOR, INC. 

271 Madison Ave., New York 16, N. Y. 

Phone, LExington 2-3493 

ANPA— PPA— APA— ABP— NOAB 

Pres. & Treas Ralph W. Williams 

Vice-President Walter T. Pollock 

Vice-President George L. Miller 

Secretary William F. Adams 

Space Buyer Mrs. I. Randall 

Production Manager M. J. Osias 



WOOD, BROWN & WOOD, INC. 

209 Washington St., Boston, Mass. 
Phone: Capitol 1850 
ANPA— PPA— ABP 

President Allen H. Wood 

Vice-President-Radio Director, 

Allen H. Wood, Jr. 

Treasurer Jonathan Brown, 3rd 

Space-Time Buyer Martha L. Ayers 



THE ALBERT WOODLEY CO. 

500 Fifth Avenue, New York 18, N. Y. 

Phone, Wisconsin 7-0380 

ABP— ANPA— PPA 

Owner Albert Woodley 

Vice-President Louis De Garmo 

Space Buyer Edith M. Knoth 

Radio Accounts Placed — Railroad Federal 
Savings Association. 

WORTMAN, BARTON & GOOLD 

345 Madison Ave., New York 17, N. Y. 

Phone MUrray Hill 4-2756 

APA— NOAB— ANPA— PPA 

President-Treasurer E. B. M. Wormian 

V.P.-Secretary D. Wormian 

Radio Time Buyer .Hortense Essler 

Radio Account Placed — Harrisburg Steel 
Corp. 



YOUNG & RUBICAM, INC. 

285 Madison Ave., New York 17, N. Y. 

Phone Ashland 4-8400 

ANPA — PPA — APA — AAA A — 

NOAB — ABC — ABP 

President Sigurd S. Larmon 

Executive V. P Louis N. Brockway 

V. P., Chairman Plans Board 

Charles L. Whittier 

Vice-President Frank Fagan 

V. P., Director of Media and General 

Production A. V. B. Geoghegan 



Vice-Presidents Milford J. Baker, 

Edward Barnes, Harry B. Carpenter, J. 

Brooks Emory, Jr., John E. Grimm, Jr.. 

Garrit Lydecker, Donald Payne, Curtis 

G. Pratt and Bryan Houston. 
V. P., Merchandising Director. Samuel Cherr 

V. P., Copy Director H. S. Ward 

V. P., Director of Research. . .George Gallup 

V. P., Art Director Walter K. Nield 

V. P., Personnel Dir. 

Walter M. E. Sullivan 
Director of Publicity and Public 

Relations William H. Jenkins 

Treasurer J. H. Geise 

Secretary and Assistant Treasurer 

H. H. Enders 
V. P., Dir. of Radio. . . .Thomas H. A. Lewis 
V. P., General Manager of Radio 

Gordon D. Cates 
V. P. in Charge of Radio Production 

Operations Harry Ackerman 

Associate Director of Radio. Joseph A. Moran 
Associate Director of Radio, Manager of 

Radio Time Buying Carlos Franco 

Manager, Radio Commercial Copy 

John L. Swayze 
Supervisor, Television Department 

William E. Forbes 
Commercial Motion Pictures. .John F. Barry 
Radio Business Manager. .Frederick A. Zaghi 
Radio Publicity Director. .. .Lester Gottlieb 
Manager, Talent Department 

Alexander Stronach 

Branch Offices 

6253 Hollywood Blvd., Hollywood 28, Calif. 

Phone Hollywood 2734 
V. P., Dir. of Radio. . . .Thomas H. A. Lewis 

Asso. Director of Radio Glen Taylor 

Supervisor of Adv. Ser .Elliot E. Potter 

333 North Michigan Ave., Chicago 1, 111. 
Phone Central 9389 

Vice-President-Manager John F. Whedon 

Vice-President D. G. Schneider 

7430 Second Blvd., Detroit 2, Mich. 

Phone Madison 4300 

Vice-President and Manager. . .George Davis 

235 Montgomery St., San Francisco 4, Calif. 

Phone Exbrook 6685 

Manager Howard Williams 

V. P., Managing Director of Canadian Offices 

A. R. McGill 
660 St. Catherine St., West, Montreal, Que. 
Phone Plateau 4691 

Manager , L. C. Arbuthnot 

80 King Str., West, Toronto, Ont. 
Phone Elgin 5347 

V. P., and Manager Stuart B. Smith 

V. P., and Director of International Division 
Lorimer B. Slocum 
24 St. James St., London, S.W.I, England 

Managing Director George D. Bryson 

Plaza de La Republica 46, Mexico, D. F. 
Acting Manager William F. Geeslin 



224 



FCC PERS0INIINI 




FCC Regulations Regarding Broad- 
casting Applications and Rules Appli- 
cable to Stations Engaged in Chain 
Broadcasting, will be found on pages 
198 and 203 respectively, in the 1944 
edition of Radio Annual. 

For additional FCC data, including 
FM and Television, please refer to the 
Editorial Index of this issue. 



FEDERAL 


COMMUNICATIONS 


COMMISSION 



Headquarters: New Post Office Building, Washington, D. 

Personnel as of January 1, 1946 
Commissioners 

Chairman 
PAUL A. PORTER 

(Term 1942-49) 

PAUL A. WALKER EWELL K. JETT 

(Term 1934-46) (Term 1943-50) 

RAY C. WAKEFIELD CHAS. R. DENNY 

(Term 1940-47) (Term 1944-51) 

CLIFFORD J. DURR WM. H. WILLS 

(Term 1941-48) (Term 1945-52) 

Secretary 
T. J. SLOWIE 

Director of Information 
EARL A. MINDERMAN 



General Counsel 

ROSEL H. HYDE 

Assistant to the General Counsel 

LEONARD H. MARKS 

Assistant General Counsel 

(Broadcast Division) 
VERNON L. WILKINSON 

Assistant General Counsel 

(Common Carrier Division) 
BENEDICT P. COTTONE 

Assistant General Counsel 

(Litigation & Administrative Div.) 
HARRY M. PLOTKIN 

Chief Accountant 

WILLIAM J. NORFLEET 



Assistant Chief Accountant 

HUGO REYER 

Acting Chief, Service Division 

PAUL H. SHEEHY 

Chief Engineer 

GEORGE P. ADAIR 

Assistant Chief Engineer 

(Broadcast Branch) 
JOHN A. WILLOUGHBY 

Asst. Chief Engineer 

(Field and Research Branch) 
GEORGE E. STERLING 

Asst. Chief Engineer 

(Common Carrier Branch) 
EDWARD E. HALE 



226 



Federal Communications Commission 



Chief, Safety and Special Services 
Branch 

WILLIAM N. KREBS 



Acting Director of Personnel 

GILBERT H. HATFIELD 



Director of Budget & Planning Div. 

WILLIAM B. ROBERTSON 

Chief of License Division 

WILLIAM P. MASSING 

Chief, Records Division 

WALTER S. DAVIS 



LEGAL STAFF 



Chief, Safety and Special Services Division 
JEREMIAH COURTNEY 

Chief of Technical Section 
WILLIAM H. BAUER 

Chief of Standard Broadcast Section 
HUGH B. HUTCHISON 

Chief of FM Section 

SAMUEL MILLER 

Chief of Transfer Section 

DAVID H. DEIBLER 

Chief of Litigation & Legislation Section 

PHILIP BERGSON 

Chief of Administration Section 

JOSEPH M. KITTNER 



Chief of Emergency, Amateur and Misc. 

Services 

LEO RESNICK 

Chief Rate Counsel 

HAROLD J. COHEN 

Chief of Domestic Wire Service Section 

J. FRED JOHNSON, JR. 
Chief of International Service Section 

DAVID C. ADAMS 

Chief of Domestic Radio Service Section 

ARTHUR A. GLADSTONE 

Chief of Field Section 

MAX GOLDMAN 

Chief of Operator, Aviation, Marine & 

Experimental Services 

RAYMOND SAWYER. 



ATTORNEYS 



ROBERT H. ALFORD 

MAX ARONSON 

HARRY BECKER 

EUGENE BURKE 

ARNOLD BERKELY 

MAURICE R. BARNES 

EDWARD BRECHER {Special Analyst) 

TYLER BERRY 

MARGARET CONNALLY 

NORMAN S. CASE, JR. 

WALTER B. EMERY 

ROBERT M. FENTON 

J. ALFRED GUEST {Field, N. Y.) 

GEORGE M. HARRINGTON 

JOHN HEARNE {Field, Los Angeles) 

CHARLES HUBERT 

BERNICE K. HARVEY 

ALBERT M. HALL 



annie neal hunting 
violet haley 
robert koteen 
fanney litvin 
harold e. mott 
tohn h. McAllister 
e. theodore mallyck 
max paglin 
hilda shea 
lester spillane 
elizabeth c. smith 
erick saxl 
david s. stevens 
abe l. stein 
maurice w. wihton 
john e. wicker 
vincent welch 
bernard strassburg 
pasquale valicenti 



ENGINEERING STAFF 



Field Engineering and Monitoring Division 

GEORGE S. TURNER, Chief 

Technical Information Division 

DR. LYNDE P. WHEELER, Chief 

Laboratory Division 

CHAS. A. ELLERT, Chief 

Allocation Division 

PAUL D. MILES, Chief 

Television Division 

CURTIS B. PLUMMER, Actg. Chief 



Marine and General Mobile Division 

HOWARD C. LOONEY, Actg. Chief 

Emergency & Misc. Division 

GLEN E. NIELSON, Actg. Chief 

Aviation Division 

GEORGE K. ROLLINS, Actg. Chief 

Standard Broadcast Division 

JAMES A. BARR, Actg. Chief 

FM Division 
CYRIL M. BRAUM, Actg. Chief 



227 



ENGINEERS 



EDWARD W. ALLEN, JR. 
DANIEL ARNOLD 
WILLIARD J. BEALE 
ERNEST R. BLANKINSHIP 
WILLIAM F. BRADLEY 
JAMES P. BUCHANAN 
ARTHUR T. CAPLEN 
EDWARD COLLINS 
FRANK W. COOK 
HERMAN D. COHEN 
GEORGE B. DONOHUE 
EDGAR F. VANDIVERE 
GEORGE L. GADEA 
GEORGE V. WALDO 
C. E. GOEKING 
ROBERT G. WESTON 
JOSEPH H. WOFFORD 
R. D. JONES 
LOUIS E. KEARNEY 
A. L. KREIS 
CARL W. LOEBER 
THEODORE R. McCARTNEY 
A. L. McINTOSH 
K. NEAL McNAUGHTEN 
O. D. MITCHELL 
JAMES E. MOFFATT 
HERRICK JOHNSON 
E. ARDEN WOOTEN 
JOHN A. RUSS 
STACY W. NORMAN 
VIRGIL R. SIMPSON 
EDGAR J. SMITH 
RAYMOND ASSERSON 
HAROLD C. ANDERSON 
GEORGE B. BAIREY 
ERNEST D. HERIDER 
WM. C. BOESE 
LESLIE C. KULBERG 
ROBERT E. BALUTA 
E. C. THELEMANN 
ARNOLD G. SKRIVSETH 
JOHN E. DOANE 
ERNEST E. TRAFTON 
RALPH H. GARRETT 
HERBERT L. BEURY 
KOSMO J. AFFANASIEV 



JOHN J. KOOPMAN 
JAMES M. WASHBURN 
MALCOLM G. MOSES 
CARL T. NUHN 
RALPH J. RENTON 
JOHN D. FULMER 
A. PROSE WALKER 

E. MERLE GLUNT 
GLENN E. WEST 
FRANK V. HIGGINS 
CHARLES O. WILSON 
WALLACE E. JOHNSON 
HART S. COWPERTHWAIT 
PAUL V. OVERMYER 
JOHN C. CURRIE 
BRAXTON PEELE 
THOMAS E. DANIELS 
JOHN C. PETERSON 
ELTON D. DAVIS 
ALFRED L. DE LA CROIX 
MARVIN A. PRICE 
GEORGE J. DEMPSEY 

L. C. QUAINTANCE 
P. HOWARD DUCKWORTH 
JAMES P. VEATCH 
PAUL W. GILLIGAN 
HAROLD G. WEILER 
THOMAS L. HERON 
ELDRIDGE WILLEY 
WARREN G STICKLER 
KENNETH G. CLARK 
MARION W. WOODWARD 
FRED H. MILLER 
HENRY J. SVIKA 
ELMER F. RUDESILL 
A. PROSE WALKER 

F. P. LANGBEHN 
DONALD K. MITCHELL 
R. M. ARCHIBALD 
SAM PAYNE 
HERMAN GARLAND 
JAMES T. KYNE 

M. E. FLOEGEL 

WILLIAM E. DULIN 

HENRY W. VON DAHLEN, JR. 

JOHN J. McCUE 



FIELD FORCE 



1. CHARLES C. KOLSTER 
Customhouse, Boston, Mass. 

2. ARTHUR BATCHELLER 

641 Wash. St., New York, N. Y. 

3. FOREST E. REDFERN 

1200 U. S. Custom House, Phila., Pa. 

4. EDWARD W. CHAPIN 

508 Old Town Bank Bldg., Baltimore, Md. 

5. EDWARD BENNETT 

402 New P.O. Bldg., Norfolk, Va. 

BENJAMIN WOLFE 

106 U. S. P.O. Bldg., Newport News, Va. 

6. PAUL H. HERNDON, JR. 
411 Federal Annex, Atlanta, Ga. 
JOSEPH L. CONDON 

P.O. Box 77, Savannah, Ga. 

7. ARTHUR S. FISH 
P.O. Box 150, Miami, Fla. 
CHALMER H. NEEB 

203 P.O. Bldg., Tampa, Fla. 



8. THEODORE G. DEILER 

400 Audubon Bldg., New Orleans, La. 

9. LOUIS L. McCABE 

404 Federal Bldg., Galveston, Texas. 

10. N. A. HALLENSTEIN 

500 U. S. Terminal Annex, Dallas, Texas 

WILLIAM E. CLYNE 

P.O. Box 1527, Beaumont, Texas 

11. BERNARD H. LINDEN 

539 U. S. P.O. & Courthouse Bldg., Los 

Angeles, Cal. 

HAROLD D. DE VOE 

307 U. S. Custom House, San Diego, Cal. 

J. LEE SMITH 

326 U. S. P.O. & Courthouse Bldg., San 

Pedro, Cal. 

12. FRANCIS V. SLOAN 

Custom House, San Francisco, Cal. 

13. GEORGE V. WILTS EE 

805 Terminal Sales Bldg., Portland, Ore. 



228 



• • Federal Communications Commission • • • 



14. LANDON C. HERNDON 

808 New Federal Bldg., Seattle, Wash. 

15. G. FRANKLIN LEE 

504 Custom House, Denver, Colo. 

16. DONALD A. MURRAY 

208 U. iS, P.O. & Courthouse Bldg., St. Paul, 
Minn. 

17. WILLIAM J. McDONELL 

809 U. S. Courthouse, Kansas City, Mo. 

18. HAROLD D. HAYES 

246 U. S. Courthouse Bldg., Chicago, 111. 



19. EMERY H. LEE 

1029 New Federal Bldg., Detroit, Mich. 

PAUL A. HOLLOWAY 

431 Old Post Office Bldg., Cleveland, Ohio 

20. WALTER L. DAVIS 

328 Federal Bldg., Buffalo, N. Y. 

21. PAUL FENNER 

609 Stangenwald Bldg., Honolulu, T. II. 

22. EDWARD H. HACKMAN 
Box 2987, San Juan, P. R. 

23. EDWIN S. HEISER 

P.O. Box 1421, Juneau, Alaska 



ACCOUNTING, STATISTICAL and TARIFF DEPARTMENTS 



Head, Accounting Regulations 
Division 

HENRY M. LONG 

Head, Rates and Traffic Division 

WILLIAM G. BUTTS 

Head, Statistical Division 

ALEXANDER UELAND 



Head, Field Division 

CHAS. R. MAKELA 

Acting Head, Broadcast Division 

HARRY TENNYSON 

Head, Economics Division 

DALLAS V. SMYTHE 



FIELD ACCOUNTING OFFICES 



WILLIAM B. PITTS 

299 Broadway (Room 1414), New York, N. Y. 

CARL E. ZINNS (Acting Accountant in charge) 
515 First National Bank Bldg., Atlanta, Ga. 



CURTIS M. BUSHNELL 

1860 Railway Exchange Bldg., St. Louis, Mo. 

PAUL SUMMERHAYS 

605 Market St., San Francisco, Calif. 



MONITORING STATIONS 



BENJAMIN E. WOLF 

P.O. Box 788, Grand Island, Neb. 



IRL D. BALL 

P.O. Box 89, Allegan, Mich. 



GLEN W. EARNHART 

P.O. Box 632, Kingsville, Texas 



LICENSE DIVISION 



Chief of Broadcast Section 
CLARA M. IEHL 

Chief of Commercial Section 
WILLIAM H. IRVIN 



Chief of Amateur Section 
J. B. BEADLE 

Chief of Ship Section 
LEONORA E. MILLER 



Chief of Machine Tabulating Section 
RAYMOND E. MARTIN 



SECRETARIAL STAFF 



DOROTHY PAGE Secty. to Chairman Porter 

PHYLLIS HANCOCK .. Secty. to Comr. Walker 
SYLVIA KESSLER . . .Secty. to Comr. Wakefield 
ETHEL COX MARDEN... Secty. to Comr. Durr 

IRENE M. DURGIN Secty. to Comr. Jett 

THAIS G. O'BRIEN Secty. to Comr. Denny 

MINNIE SPARKS Secty. to Comr. Wills 

VERA NORDNESS Secty. to Mr. Hyde 

OLIVE HENDERSON Secty. to Mr. Adair 

LILY MARSHALL Secty. to Mr. Norfleet 

LAURA L. HOLLINGSWORTH 

Secty. to Mr. Slowie 



JULIA M. SHANKLAND 

Secty. to Mr. Minderman 
MELBA ZIMPRICH . . ..Secty. to Mr. Robertson 

DOROTHY GLEN Secty. to Mr. Hatfield 

CATHERINE LUNDERS. .Secty. to Mr. Massing 
ANNIE BELL BISCHOFF. . .Secty. to Mr. Hale 

HELEN WILSON Secty. to Mr. Willoughby 

NEVA BELLE PERRY. . . .Secty. to Mr. Sterling 

MURIEL HUPP Secty. to Mr. Wilkinson 

MARGARET L. CURETON. Secty. to Mr. Plotkin 
FAUSTA PUFFENBERGER 

Secty. to Mr. Cottone 
SUSAN HOFFMAN Secty. to Mr. Sheehy 



229 



LOOK IT UP 

In The Market Data Book! 



TT7HENEVER you want facts about a market and the media 
serving that market, reach for your copy of The Market 
Data Book. 

There you will find data based on official federal, state, county 
and city statistics, broken down by classes of business conducted, 
giving the number of outlets, and the number of employees. 

Near each market you will find the factual, basic story of the 
media serving that market — filed where it can't be lost or sepa- 
rated from the editorial material on the market. 

Get into the habit of doing as thousands of sales, merchandis- 
ing, advertising and marketing executives do. Look for facts 
in The Market Data Book; facts on markets, facts on media. 
Because all editorial data are based on official sources you can 
compare two markets of equal size and really determine which 
is the better for your product, your sales setup, your merchan- 
dising plans. 

Distributed to all national and regional advertisers expending 
$25,000 or more annually, and to all advertising agencies placing 
such business, a copy should come to your office if you fall 
within these categories. The 1946 edition will be distributed soon. 

THE MARKET DATA BOOK 

330 W. 42nd Street, New York 18 100 E. Ohio Street, Chicago 11 



230 



PUBLICATIONS 

Covering the Field of Radio 
TRADE — FAN — TECHNICAL — GENERAL 



The Advertiser 

MONTHLY. 11 W. 42nd St., New 
York 18, N. Y. Phone, LOngacre 5-2125. 
Editor and Publisher, Manuel Rosen- 
berg; Managing Editor, Col. Don R. 
Jason. BRANCH OFFICE: 3557 Bogart 
Ave., Cincinnati, Ohio. Phone, Avon 
6825. Peppy Adams, Sec'y. 



Publishers, R. S. Littleford, W. D. Little- 
ford. Leonard Traube, Editor; Jos. 
Koehler, Managing Editor; Radio Editor, 
Lou Frankel (New York); General Man- 
ager, Eastern Division, Joseph Csida; 
Advertising Manager, C. J. Latscha. 
BRANCH OFFICES: Ashland Bldg., Chi- 
cago, 111., Maynard Reuter, Manager; 
1564 Broadway, New York, N. Y., Joseph 
Csida, General Manager; 1509 Vine St., 
Hollywood, Calif., Sam Abbott, Manager. 



Advertising Age 

WEEKLY. 100 East Ohio St., Chicago 
11, 111. Phone, Delaware 1337. Publisher, 
G. D. Crain, Jr.; Editor, S. R. Bern- 
stein. BRANCH OFFICES: 330 W. 

42nd St., New York 18, N. Y., Phone, 
BRyant 9-6431; 1226 National Press Bldg., 
Washington 4, D. C. Phone, REpublic 
7659. 



Advertising & Selling 

MONTHLY. 9 E. 38th St., New York 
16, N. Y. Phone, CAledonia 5-9770. Pub- 
lished by Robbins Publishing Company, 
Inc. President, J. H. Moore; Vice-Presi- 
dent, Treasurer, and Editor, F. C. Ken- 
dall; Managing Editor, Parker James; 
Advertising Manager, John G. Tinsley; 
Eastern Advertising Manager, Lloyd 
Cain. BRANCH OFFICES: 1327 Peoples 
Gas Building, Chicago, 111., William R. 
Joyce, Western Manager; 714 West 
Olympic Blvd., Los Angeles, Cal., Ned 
Brydone-Jack, Pacific Coast Representa- 
tive; 915 Olive St., St. Louis 1, Mo., A. 
D. McKinney, Southern Representative. 



The Billboard 

WEEKLY. 25 Opera Place, Cincin- 
nati, Ohio. Phone, Main 5306. Pub- 
lisher, The Billboard Publishing Co.; 



Broadcasting — Broadcast 

Advertising 

WEEKLY. National Press Bldg., Wash- 
ington 4, D. C. Phone, MEtropolitan 
1022. Editor & Publisher, Sol Taishoff; 
Editorial Director, Robert K. Richards; 
Business Manager, Maury Long; Circula- 
tion Manager, Bernard Piatt. BRANCH 
OFFICES: 250 Park Ave., New York 17, 
N. Y., PLaza 5-8355, Bruce Robertson, 
N. Y. Editor; 360 N. Michigan Ave., Chi- 
cago 1, 111., Central 4115. Fred Sample, 
Chicago, manager; 1509 N. Vine Street, 
Hollywood 28, Calif., Gladstone 7353, 
David Glickman, Hollywood correspon- 
dent; 417 Harbour Commission Bldg., 
Toronto, Canada, Elgin 0775, James 
Montagnes. 



Canadian Advertising 

QUARTERLY. 481 University Avenue, 
Toronto, Ont., Canada. Phone, Adelaide 
9131. Manager, Alan C. Ball; Data Edi- 
tor, Margaret M. White. 



Communications 

MONTHLY. 52 Vanderbilt Ave., New 
York 17, N. Y. Phone, MUrray Hill 
4-0170. Publisher, Bryan Davis Publish- 
ing Co., Inc.; Editor, Lewis Winner; 
Business Manager, B. S. Davis; General 
Manager, Paul S. Weil. 



231 




to advertise regularly in 

STANDARD RATE & DATA SERVICE 

With shifting markets and sales-manpower shortages, large numbers of 
advertisers are maintaining liquid budget reserves . . . are prepared to pour 
it on wherever promotion possibilities loom the largest. 

This widespread policy involves an unprecedented volume of day-by-day 
decisions . . . offers radio many more opportunities than ever before to sell 
its services . . . makes "constant buyer contact" the golden rule of advertising 
today. 

To pull more business, sell every day through Standard Rate & Data 
Service, used constantly by your prime advertising prospects — account 
executives, time buyers, advertising and sales managers, and all other 
important advertising officials — for planning, budgeting, scheduling and 
scores of other necessary operations. 

Put this subtle power of hour after hour usership into your advertising 
appeals. Knock over sale after sale by punching hard from every angle — 
market data to broadcasting facilities. Jolt orders out of big buyers with 
timely, telling blows — when their use of the Service leaves them wide 
open for your sales-winning story. Rule out any chance of being over- 
looked in today's augmented advertising market. Make regular monthly 
use of Standard Rate & Data Service your advertising rule. 



« 



f|> STANDARD RATE & DATA SERVICE 

The National Authority 
Walter E. Botthof, Publisher 

333 N. Michigan Ave., Chicago 1, 111. 

420 Lexington Avenue, New York 17 • 816 W. Fifth St., Los Angeles 13 

1105 Russ Bldg., San Francisco 4 

232 



PU BLICATIONS 



Daily Variety 

DAILY. 1708 No. Vine St., Hollywood 
28, Calif. Phone, Hollywood 1141. Ar- 
thur Ungar, Editor; Roscoe Cornell, Man- 
aging Editor; Charles Gerlach, Advertis- 
ing Manager; Barbara Lucas, Business 
Manager. BRANCH OFFICES: See list- 
ing under Variety Weekly. 



Down Beat 

BI-MONTHLY. 203 North Wabash 
Ave., Chicago, 111. Phone, Andover 1712. 
Publisher, Glenn Burrs; Editor, Ned E. 
Williams; Advertising Manager, Ed 
Paro; Circulation Manager, Frank Miles. 
BRANCH OFFICES: RKO Bldg., New 
York, N. Y. Phone, Circle 7-4131. Staff: 
Rod Reed, Jess Benton, Charles Emge, 
748 N. Rampart Blvd., Los Angeles, Calif. 



Film Daily 

DAILY. 1501 Broadway, New York 18, 
N. Y. Phone, BRyant 9-7117. Publisher, 
John W. Alicoate; Associate Publisher and 
General Manager, Donald M. Mersereau; 
Editor, Chester B. Bahn; Los Angeles 
Correspondent, Ralph Wilk, 6425 Holly- 
wood Blvd., Phone GRanite 6607; Wash- 
ington Correspondent, Andrew H. Older, 
841 Longfellow St., N. W., Phone, Taylor 
0882; Chicago Correspondent, Joseph 
Esler, 6241 N. Oakley Ave. 



FM 

MONTHLY. 103 Park Ave., New 
York 17, N. Y. Martin Codel, President 
& Publisher; Edward Codel, Vice Presi- 
dent & Advertising Director; Norman R. 
Glenn, Executive Director; Harold Beck- 
er, Managing Editor; George Hakim, 
Associate Editor; Patricia Murray, Asso- 
ciate Editor; Earl Abrams, Washington 
Editor; A. E. Long, Circulation Manager; 
Robert S. Lathrop, Art Director; Richard 
Irving, Advertising Production. 



Editor and Publisher 

WEEKLY. 1700 Times Tower, New 
York, N. Y. Phone, BRyant 9-3052. 
President, James W. Brown; Publisher, 
James W. Brown, Jr.; Robert U. Brown; 
General Manager, Charles T. Stuart; 
Editor, Chicago Office, 361 N. Michigan 
Ave., G. A. Brandenburg; Advertising 
Representative, San Francisco Office, 
Mills Bldg., & Los Angeles Office, 408 
Pershing Sq. Bldg., Duncan A. Scott. 



FM and Television 

MONTHLY. 511 Fifth Ave., New 
York, N. Y. Phone, VAnderbilt 6-2483. 
Editor-Publisher, Milton B. Sleeper; As- 
sociate Editor, Arnold Nygren; Advertis- 
ing Manager, William T. Mohrman. 
BRANCH OFFICES: 360 N. Michigan 
Ave., Chicago 1, 111. Phone, State 4439, 
Marian Fleishman, Advertising Repre- 
sentative, 1286 Sonoma Drive, Altadena, 
Calif. Phone, Sycamore 7-2894, Milo 
Pugh, Advertising Representative. 



Electronic Industries 

MONTHLY. 480 Lexington Ave., New 
York, N. Y. Phone, PLaza 3-1340. Pub- 
lisher, M. Clements; Editor, Dr. Orestes 
H. Caldwell. 



Electronics 

MONTHLY. 330 West 42nd St., New 
York, N. Y. Phone MEdallion 3-0700. 
Publisher, McGraw-Hill Publishing Co.; 
Editor, Keith Henney. BRANCH OF- 
FICES: 520 North Michigan Ave., Chi- 
cago, 111.; 68 Post St., San Francisco, 
Cal. 



The Hollywood Reporter 

DAILY (Five days weekly). 6715 Sunset 
Boulevard, Hollywood 28, Cal. Phone, 
Hillside 7411. Editor-Publisher, W. R. 
Wilkerson; Editor - General Manager, 
Thomas F. Seward; Radio Editor, Karl 
Sands. BRANCH OFFICES: 229 W. 42nd 
St., New York, N. Y. Phone, Wisconsin 
7-2470. Manager, Jack Harrison; 6417 
Dahlonga St., Washington, D. C; 542 
Park West, Marble Arch, London, Miriam 
Maisel, News Correspondent; Stockholm, 
Kungsgatan 28; Buenos Aires, P. O. Box 
1657, Vincent DePascal, South American 
Bureau Manager; Mexico Office, Manuel 
Reachi, Tennyson 85, Polanco, Mexico 
City; Sidney N. S. W., Leon Stone. 



233 




TUNE-IN ON THE TECHNICIANS 



with the aid of 

t (Official Photograph 
'C7. S. Army Air 
Corps.) 

57,394 Net Paid 
Circulation 



It AIM II 
CltAi:? 




Try this pin-point selectivity in reaching 
out for prospects. At the same time 
benefit by one of the largest circulations 
in the radio-electronic industry. 
Space buyers have little difficulty in media 
selection when they carefully analyze the readership of RADIO- 
CRAFT. This leading magazine enables you to tune-in economically 
en 57,394 influential technicians — the very men who control the 
buying for industry, stores, and government. 

The readers of RADIO-CRAFT will listen to your message avidly 
because they are hungry for the information they invariably find 
in this publication — their favorite technical magazine. If you 
wish to learn more about the readers of RADIO-CRAFT consult 
our READER ANALYSIS SURVEY. It contains additional data on 
the industry which you will find useful. 



RADIO-CRAFT, 25 WEST BROADWAY, NEW YORK 7, N. Y. 



234 



PU B LIGATION S 



Industrial Marketing 

MONTHLY (Except 2 issues in Octo- 
ber). 100 East Ohio St., Chicago 11, 111. 
Phone, Delaware 1337. Publisher and 
Editor, G. D. Crain, Jr.; Managing Edi- 
tor, W. Lane Witt. BRANCH OFFICE: 
330 West 42nd St., New York, N. Y. 
Phone, BRyant 9-6432. Eastern Editor, 
Halsey Darrow. 



Marketing 

WEEKLY. 119 York Street, Toronto, 
Ont., Canada. Phone, Elgin 9137. Pub- 
lisher, W. A. Lydiatt; General Manager, 
W. R. Campbell; Editor, John L. Love; 
Features Editor, Margaret Brown; News 
Editor, Betty Watford. 



Metronome 

MONTHLY. 26 W. 58th St., New York, 
N. Y. Phone, PLaza 3-7253. Editor, 
Barry Ulanov; Gene Roderick, Advertis- 
ing Manager; Ned & John W. Bitner, 
Publishers. 



Swaab. BRANCH OFFICE: 304 South 
Wabash Ave., Chicago, 111. Phone, Harri- 
son 4544, Margie McLeod, Manager. 



Musical Courier 

TWICE MONTHLY. 119 West 57th 
Street, New York 19, N. Y. Phone, Circle 
7-4500. Publisher, Music Periodicals 
Corp.; General Manager, Grace Nylen; 
Editor, Russell Kerr; Radio Editor, Wil- 
liam A. Taylor. BRANCH OFFICES: 
220 South Michigan Ave., Chicago 4, 111., 
Rene Devries, Manager; 5617 Hollywood 
Blvd., Hollywood 28, Calif., Richard 
Drake Saunders, Manager; 256 Hunting- 
ton Ave., Boston 15, Mass., Jules Wofi- 
fers, Manager; 35-10 Adelaide St., E. 
Toronto, Canada, Joseph A. Whitmore, 
Manager. Representatives in South 
America, Mexico, Australia, France, 
England, Italy, Netherlands, Palestine, 
Russia, Sweden and Switzerland. 



Musical Digest 

BI-MONTHLY. 119 West 57th St., New 
York, N. Y. Phone, Circle 7-1124. Edi- 
tor-Publisher, Pierre Key. 



Musical Advance 

MONTHLY. 100 West 57th St., New 
York 19, N. Y. Phone, Circle 7-3206. Pub- 
lisher-Editor, Spencer B. Driggs; Adver- 
tising Manager, V. E. Matlack; Radio 
Editor, Frank C. Barber; Music critic, 
William Bradell. BRANCH OFFICES: 
71A Park Mansion, Bampton Roads, 
S.W. 1, London, Charles G. E. Cahier; 
10 Ave., Stephane-Mallarme, Paris, Na- 
talie DeBogory; 6206 S. Evans, Chicago, 
Mathilda Ernestine; 1165 Francisco St., 
San Francisco, Myrtle Kahn Hillman, 
1115 Hacienda Place, Los Angeles, Wm. G. 
Griffith; 1664 N. Bronson Ave., Holly- 
wood, Anton Civoru; 3617 Idaho Ave., 
N.W., Washington, B. B. James, 616 Har- 
bor Commission Bldg., Toronto, Canada, 
Margaret Pennell. 



The Musician 

MONTHLY. 139 E. 47th Street, New 
York, N. Y. Phone, PLaza 3-5925. Editor, 
Nicholas deVore; Publisher, AMF Artists 
Service, Inc. 



Music Trade Review 

MONTHLY. 1270 Sixth Ave., New 
York 20, N. Y. Phone, Circle 7-5842. 
Circulation Manager, B. Borin; Editor, 
Carleton Chace; Associate Editor, Wm. 
J. Dougherty. 



Pan-American Radio 

MONTHLY. 45 West 45th St., New 
York, N. Y. Phone, BRyant 9-4324. Pub- 
lisher-Editor, Herbert Rosen. 



Musical America 

EIGHTEEN TIMES YEARLY. 113 
West 57th St., New York, N. Y. Phone, 
Circle 7-0520. Publisher, John F. Ma- 
jeski; Editors, Ronald Eyer, Frances 
Eaton; Advertising Manager, M. B. 



The Parts Jobber 

MONTHLY. 1270 Sixth Ave., New 
York 20, N. Y. Phone, Circle 7-5842. 
Editor and Business Manager, Mai Parks. 



235 



NEW 
VALUE OF 
LOW 

FREQUENCIES 

Advertising & Selling is the magazine of the advertising 
profession with the lowest frequency, 12 times a year. 
Subscribers dial it habitually and read it for 30 
uninterrupted days. They profit from the stimulation 
of its expert research, copy and management ideas. 
They rate its articles on advertising trends and 
sales techniques Hooper high. 

Assist these readers in analyzing your market. Promote 
the advantages of your story in the best spot on the 
advertising-magazine dial — Advertising & Selling. You 
get deeper impressions at lower frequencies. 

ADVERTISING & SELLING 

"The Idea Book of the Advertising Profession" 
ROBBINS PUBLISHING CO., 9 E. 38th ST., NEW YORK CITY 



236 



PU BLICATIONS 



Printers 9 ink 

WEEKLY. 205 E. 42nd St., New York 
17, N. Y. Phone, MUrray Hill 3-6500. 
Publisher, Printers' Ink Publishing Co.; 
President and Publisher, C. B. Larrabee; 
Advertising Director, Henry W. Marks; 
Editor, R. W. aimer; Exec. Editor, El- 
drige Peterson; Senior Editor, G. A. 
Nichols; News Editor, Frank LaClave; 
Radio, Richard Bruner. BRANCH OF- 
FICES: 6 N. Michigan Ave., Chicago, 
111., Harold E. Green, Editor; Gove 
Compton, Manager, Statler Bldg., Boston 
16, Mass., E. P. Meade, Manager. 1722 
Rhodes-Haverty Bldg., Atlanta 3, Ga., H. 
F. Cogill, Manager. 1672 Walworth Ave., 
Pasadena 6, Cal., J. W. Conrow, Man- 
ager. 



Proceedings of the Radio 

Club of America 

SIX ISSUES PER YEAR (Approxi- 
mately). 11 West 42nd St., New York, 
N. Y. Phone, LOngacre 5-6622. Presi- 
dent, A. Hazeltine; Vice-President, 0. J. 
Morelock; Treasurer, J. J. Stanley. 



Proceedings of the I. R. E. 

(Institute of Radio Engineers) 

MONTHLY. 330 West 42nd St., New 
York 18, N. Y. Phone, MEdallion 3-5661. 
Publisher, Inst, of Radio Engineers; 
President, Hubert W. Turner; Vice-Presi- 
dent, Ralph A. Hackbusch; Treasurer, 
Raymond A. Heising; Editor, Dr. Alfred 
N. Goldsmith; Secretary, Haraden Pratt; 
Advertising Manager, William C. Copp; 
William B. Cowilich, Assistant Secretary. 



Q S T 

MONTHLY. West Hartford, Conn. 
Publisher. American Radio Relay League; 
General Manager and Editor, Kenneth B. 
Warner; Advertising Manager, F. Chey- 
ney Beekley; Circulation Manager, David 
H. Houghton; Technical Editor, George 
Grammer. 



ciate Editor, Fred Shunamen. BRANCH 
OFFICE: 520 N. Michigan Ave., Chi- 
cago, 111. Phone, Superior 7306. 



Radio Daily 

DAILY. 1501 Broadway, New York 18, 
N. Y. Phone, Wisconsin 7-6336. Publisher, 
John W. Alicoate; General Manager, 
Donald M. Mersereau; Editor, Frank 
Burke; Managing Editor, M. H. Shapiro; 
Vice-President and Business Manager, 
Marvin Kirsch; Los Angeles Correspond- 
ent, Ralph Wilk; Washington Corre- 
spondent, Andrew H. Older, 6417 Dah- 
lonega Road, Phone Wisconsin 3271; Chi- 
cago Correspondent, Bill Irvin, 4802 Dor- 
chester Ave., Phone, Oakland 4545. 
BRANCH OFFICE: 6425 Hollywood 
Blvd., Hollywood, Calif., Phone, Granite 
6607, Ralph Wilk, Manager. 



Radio Life 

WEEKLY. 1029 W. Washington Blvd., 
Los Angeles, Calif. Phone, Richmond 
5262. Publisher, Carl M. Bigsby; Adver- 
tising Director, Culbreth Sudler; Business 
Manager, Hugh R. Brown; Editor, Eve- 
lyn Bigsby; Radio Editor, Pearl Ralls. 
HOLLYWOOD OFFICE: 1558 No. Vine 
St., Hollywood, Calif. Phone HEmpstead 
2025. 



Radio Mirror Magazine 

MONTHLY. 205 East 42nd St., New 
York 17, N. Y. Phone, LExington 2-9050. 
Publisher, Macfadden Publications, Inc.; 
Editorial Director, Fred R. Sammis; 
Editor, Doris McFerran; Art. Editor 
Jack Zasorin; Associate Editor, Eve- 
lyn Fiore. BRANCH OFFICES: 221 
North La Salle St., Chicago, 111., Man- 
ager, Edward F. Lethen, Jr.; 420 Market 
St., San Francisco, Calif.; Manager, Lee 
Andrews, 8949 Sunset Blvd., Hollywood, 
Calif.; Hollywood Correspondent, Elaine 
Osterman. 



Radio-Craft 

MONTHLY. 25 West Broadway, New 
York, N. Y. Phone, REctor 2-9690. Presi- 
dent and Publisher, H. Gernsback; Asso- 



Radiomonde 

WEEKLY. 1434 St. Catherine Street 
West, Montreal, Canada, phone number 
PLateau 4186; publisher: Radio Publica- 
tions Limited; Editor: Marcel Provost. 



237 



We Are Justifiably Proud of our 
"Associate Editors". . . 



A MONG the many notable Advertising Executives who have written articles for past 

issues of the ADVERTISER and MARKETS of AMERICA are the famed Chairmen 

and a host cf members of the Association of National Advertisers and American 

Association of Advertising Agencies respectively. We like to call them our "Associate 

Editors," for they have immeasurably enriched our editorial fare. 

Like their many confreres, they have written pertinent articles of interest and lasting 
value to the men and women who read The ADVERTISER — the nation's advertising 
and merchandising executives and their advertising agency personnel. 

Both of our widely read publications are the products of the men who create and 
place advertising . . . control the billion and more dollars spent in all media and n:tably 
radio. 

In each instance we select an authority to write on his subject ... not a long- 
haired theorist. Thus our readers are fully informed and appreciative of the contents 
of our publications. Thus, too, they prove to be every broadcaster's best advertising 
prospects. Many of them are now clients — yet there are many more to reach! Reach 
them quickly and keep them sold on your station or network, via the advertising pages 
of The ADVERTISER (monthly) and MARKETS OF AMERICA, (Annual). 



The ADVERTISER 

Space rate in The ADVERTISER and in MARKETS of AMERICA, 

Vol. 10 is $185. per page. * Only $160. per page on 12 time contract. 

NEW YORK CITY: 11 West 42nd St. (18), LOngacre 5-2125 

CINCINNATI: 3557 Bogart Ave. (29), AVon. 6825 

WASHINGTON, D. C. • KANSAS CITY • MEXICO CITY 



238 



PU BLICATIONS 



Radio News 

MONTHLY. 185 No. Wabash Ave., 
Chicago, 111. Phone, Andover 5200. Pub- 
lished by Ziff-Davis Publishing Co. Pub- 
lisher, William B. Ziff; General Manager, 
B. G. Davis; Editor, Oliver Read. 
BRANCH OFFICES: Empire State Bldg., 
New York 1, N. Y., Phone, Wisconsin 
7-0400, Executive Assistant, Charles R. 
Tighe; 8th & Hill St. Bldg., Los Angeles, 
Calif., Phone, Tucker 9213, Gaither Lit- 
trell, Manager; 1319 F St., N. W., Wash- 
ington, D. C, Phone, Executive 2502, 
Fred Hamlin, Washington Editor. 



Radio & Television Journal 

MONTHLY. 1270 Sixth Ave., New 
York 20, N. Y. Phone, Circle 7-5842. 
Kolpar Publications, Inc. Alex H. Kolbe, 
Publisher; Mai Parks, Editor; Marion A. 
Dooley, Associate Editor; Joseph Oxen- 
horn, Technical Editor; B. F. Holley, 
Washington Editor; Fred Merish, Man- 
agement Editor; E. H. Cooke, Canadian 
Editor; Betty Borin, Circulation Mana- 
ger; E. Thornton Rice, Jr., Eastern Ad- 
vertising Manager. BRANCH OFFICES: 
20 East Jackson Blvd., Chicago, 111., 
Phone, Harrison 6360, Norman Koetke, 
Manager; 412 West 6th St., Los Angeles, 
Calif., Phone, Vandyke 8815, Frederick 
Stern, Manager; 6 Rue de Pascal, Brus- 
sels, Belgium, Julian Block, Manager. 



Radio & Television Retailing 

MONTHLY. 480 Lexington Ave., 
New York, N. Y. Phone, PLaza 3-1340. 
Publisher and General Manager, M. 
Clements; Editor, Orestes H. Caldwell. 



Radio and Television Weehly 

WEEKLY. 99 Hudson St., New York, 
N. Y. Phone, WA 5-2576. Publisher, 
Edward H. Davis; Editor, Cy Kneller; 
General Advertising Manager, Sidney E. 
Davis. 



Radiotime 

TWICE MONTHLY. Sun Life Bldg., 
Montreal, Quebec, Canada. Phone, 
PLateau 6494. President, W. E. Elliott; 
Secretary-Treasurer, E. R. Comte. 



Radio Trade-Ruilder 

MONTHLY. 347 Adelaide St., West, 
Toronto, Ont., Canada. Phone, Adelaide 
6261. Publisher Hugh C. MacLean Pub- 
lications Ltd.; Editor, T. C. Van Al- 

styne; National Advertising Representa- 
tive, Sam R. Baylis. BRANCH OF- 
FICES: 2118 Bleury St., Montreal, Que., 
Canada; 75 East Wacker Drive, Chicago. 



Radio World 

WEEKLY. 1434 St. Catherine Street 
West, Montreal, Canada, phone number 
PLateau 4186; Publisher: Radio Publica- 
tions Limited; Marcel Provost, Manag- 
ing Editor. 



Sales Management 

SEMI-MONTHLY, with two special is- 
sues, Survey of Buying Power. 386 
Fourth Ave., New York 17, N. Y. Phone, 
MOhawk 4-1760. Publisher and Editor, 
Raymond Bill; General Manager, Philip 
Salisbury; Managing Editor, A. R. Hahn; 
Advertising Service anager, R. E. Small- 
wood. BRANCH OFFICES: 333 N. 
Michigan Ave., Chicago 1, 111., C. E. Love- 
joy, Jr., Manager. 15 East De La Guerra, 
Santa Barbara, Cal., Warwick L. Car- 
penter, Manager. 



Service Magazine 

MONTHLY. 52 Vanderbilt Ave., New 
York 17, N. Y. Phone, MUrray Hill 
4-0170. Publisher, Bryan Davis Pub- 
lishing Co., Inc.; Editorial Director, 
Lewis Winner; Advisory Editor, A. A. 
Ghirardi; Business Manager, B. S. Davis; 
Vice-Pres.-Adv. Mgr., Paul S. Weil. 



OUR 63 rd YEAR 



METRONOME announces with great pride 
its entrance into its 63rd year of publication. 
During those 63 years, METRONOME has 
won the respect and confidence of the entire 
popular music industry by its consistently honest 
and accurate coverage of the field to which it 
has dedicated itself. 

METRONOME today still stands alone as 
the most respected magazine in the popular 
music field and its honest and constructive band, 
record, radio and stage show reviews, as well as 
its accurate news reports and entertaining 
features are accepted and respected as Gospel 
by those in the field it serves. 



METRONOME 

26 WEST 58th STREET, NEW YORK 19, N. Y. SUBSCRIPTION— $2.50 PER YEAR IN U. S. A. 

240 



PU BLICATIONS 



Standard Rate and 

Data Service 

MONTHLY. 333 No. Michigan Ave., 
Chicago 1, 111. Phone, Randolph 5616. 
Chairman of the Board, Walter E. Bott- 
hof; President, Richard A. Trenkmann; 
Exec. Vice-Pres. and Treas.- C. Laury 
Botthof ; Exec. Vice-Pres. in Charge New 
York Office, Albert William Moss; Vice- 
Pres., C. W. Doheny; Secretary, Howard 
E. Rogers; Vice-Pres., James M. Kelly. 
BRANCH OFFICES: 420 Lexington 
Ave., New York 17, N. Y., Phone, LEx- 
ington 2-6611; 816 W. Fifth St.. Los 
Angeles 13. 



Tide 

WEEKLY. 232 Madison Ave., New 
York 16, N. Y. Phone, AShland 4-3390. 
President and Publisher, Edwin F. Thay- 
er; Editor, Reginald T. Clough; Vice- 
President, J. F. Weintz; Los Angeles 
Representative, R. J. Birch & Co. 
BRANCH OFFICES: 360 N. Michigan 
Ave., Chicago, 111., Franklin 1040; O. F. 
Knoebber, Crosby Vining, Elinor Zeigler, 
Senior Associate Editor; 607 South Hill 
St., Los Angeles, Calf., Vandike 7386, 
R. J. Birch & Co., R. J. Birch; 300 Mont- 
gomery St., San Francisco, Calif., Doug- 
las 4393, R. J. Birch & Co., J. V. Fisler. 



Televiewer 

BI-MONTHLY. 11 West 42nd St., 
New York City. Phone, LOngacre 5-1683. 
Irwin A. Shane, Editor and Publisher. 



The Televiser 

BI-MONTHLY. 11 West 42nd Street, 
New York 18, N. Y., Phone, LOngacre 
5-1683. Editor and Publisher, Irwin A. 
Shane. 



Television Daily 

DAILY. 1501 Broadway, New York 18, 
N. Y. Phone, Wisconsin 7-6336. Pub- 
lisher, John W. Alicoate; General Man- 
ager, Donald M. Mersereau; Editor, Frank 
Burke; Managing Editor, M. H. Sha- 
piro; Vice-Pres. and Business Manager, 
Marvin Kirsch; Los Angeles Correspond- 
ent, Ralph Wilk; Chicago Correspondent, 
Bill Irvin. BRANCH OFFICE : 6425 Hol- 
lywood Blvd., Hollywood, Calif.; Ralph 
Wilk, Manager. Published regularly as a 
supplement to RADIO DAILY. 



Television Magazine 

MONTHLY. 600 Madison Ave., New 
York, N. Y. Phone, PLaza 3-5748. Fred- 
erick Kugel Co. Editor-Publisher, Fred- 
erick A. Kugel; Managing Editor, Mary 
Gannon; Washington, Dorothy Holloway; 
T. R. Kennedy, Jr., Technical Editor; 
Sidney Lane, News Editor; Jack Kil- 
patrick, Patents; Lawrence Sweeney, 
Business Manager; Evelyn Hellem, Cir- 
culation Manager. 



Tune In 

MONTHLY. 30 Rockefeller Plaza, 
New York 20, N. Y. Phone, Circle 5-8425. 
Published by D.S. Publishing Co. Pub- 
lisher, Richard Davis; Editor, Paul Gard- 
ner; Executive Editor, Francigene Sheri- 
dan; Managing Editor, Ed McCarthy; 
General Manager, V. C. Albus; Art Di- 
rector, Armand Prusmack. 



TV 

103 Park Ave., New York 17, N. Y. 
Martin Codel, President & Publisher; 
Edward Codel, Vice President & Adver- 
tising Director; Norman R. Glenn, Ex- 
ecutive Director; Harold Becker, Manag- 
ing Editor; George Hakim, Associate Edi- 
tor; Patricia Murray, Associate Editor; 
Earl Abrams, Washington Editor; A. E. 
Long, Circulation Manager; Robert S. 
Lathrop, Art Director; Richard Irving, 
Advertising Production. 



Variety 

WEEKLY. 154 West 46th St., New 
York 19, N. Y. Phone, BRyant 9-8153. 
Publisher. Sid Silverman; Editor, Abel 
Green; Business Manager, Harold Erichs; 
Radio Editor, Geo. Rosen; Advertising 
Manager, Louis Rydell; Production Man- 
ager, Murray Rann. BRANCH OF- 
FICES: 360 N. Michigan Ave., Chicago, 
111., Bill Hunt; 1708-10 No. Vine St., Hol- 
lywood, Calif., Arthur Ungar. 



Western Advertising 

MONTHLY, 564 Market St., San Fran- 
cisco, Calif. Phone, GArfield 8966. Pub- 
lisher, Ramsey Oppenheim; Editor, Archi- 
bald MacPhail. 



241 



MUSICAL 
COURIER 



lA/or Id ^Afu tk or It 

on l/vlviiic 

Since 1880 



PROFUSELY 
ILLUSTRATED 



Sixty-six years old, the Musical Courier has 
the distinction of being America's oldest, major 
music magazine which presents an over-all 
international panorama of the world's music. 

The Musical Courier is an active and vital 
exponent in all the fields of music, reflecting 
in text and picture, the activities in Opera, 
Concert, Symphony, Ballet, Recordings, Radio 
and Motion Pictures. 

In every issue throughout the year, a com- 
prehensive survey is given of radio and tele- 
vision: program reviews, feature articles, in- 
terviews and general news of the broadcasting 
studios and radio personalities. 

Published on the 1st and 15th cf the month; 20c a 
copy; $3.00 a year (20 issues), Canada $4.00, Foreign 
$4.50. Subscription includes all special issues. 

119 WEST 57th ST., NEW YORK 19, N. Y. 



242 



Maybe We Ire Selling Acorns 



because the encouraging response to our 
pre-publication subscription advertisement for 
"PULSE" in our last issue indicated that the 
first shoots of our tall oak are sprouting 
through the soil. 

Designed to reflect the national thinking 
from coast-to-coast, "PULSE" will start out 
in March as a monthly, and will print speeches 
and editorials of national interest and im- 
portance. 

Naturally we want subscriptions, and we 
also are interested in copies of speeches and 
editorials for publication. 

"PULSE" will sell for five dollars a year (12 
issues to begin with). If you would care to 
enter your subscription now, Write to : 



R. G. LEWIS & COMPANY 

Publishers 
371 Bay Street Toronto 



243 




as in the past, this 
insignia is your guarantee of 
accuracy. 

Coverage Brochures • Maps • Interview Surveys 

FM Market Allocation Studies 

Area Economic Studies • Sales Promotion 

Brochures • Syndicated Audience Promotion 

NOBLE & SWARS, INC. 

Successor to Walter P. Burn & Associates, Inc. 
7 West 44th Street, New York 18, N. Y. 



244 



HOMES 



Major Markets For 1946 



Metropolitan Districts — Counties 



Other Cities Of 25,000 Population And Oyer 



Radio's Major 

Markets For 1 946 

By WILLIAM NOBLE, President, Noble & Swars, Inc. 



ESTIMATED number of Radio Homes 
for all Metropolitan District Coun- 
ties, other counties with cities of 25,000- 
50,000 population as well as for all other 
counties with cities having radio stations, 
are presented in the 1946 RADIO AN- 
NUAL. State and national totals are also 
given. These figures are based upon the 
total number of United States Families, 
^37,786,000, as estimated by the Bureau of 
the Census for the year 1946, and ion 
previous estimates made in past years 
by RADIO ANNUAL. 

Population Figures 

Latest civilian population figures for 
all Major Market Counties as well as 
for all other counties have been published 
in previous issues of RADIO ANNUAL. 
These population figures are listed in 
the 1945 ANNUAL, pages 274-287 and 
in the 1944 ANNUAL, pages 235-286. 
Civilian population figures are based 
upon War Ration Number 4 and no new 
estimates of county populations have 
been made by the Bureau of the Census 
since 1943. Other pertinent data in- 
cluding population change, number of 
farms and Retail-Service Stores and 
Sales are also included in previous is- 
sues. 

Last year, for the first time, RADIO 
ANNUAL took cognizance of the fact 
that many homes under wartime con- 
ditions had become "dead" or without 
operating radios. The total number of 
such homes, as revealed by all sur- 
veys studied, was sizeable and, for the 
first time, estimates of total U. S. Radio 
Homes declined from the previous year. 
Estimates for this year are based upon 
the expectation that these inoperative 
homes will again be able to procure re- 
ceiving sets. With the natural increase 
in number of families and with the above 
homes operative again, RADIO AN- 
NUAL estimates that Radio Homes in 
1946 will reach a new high level of 34,- 



398,302 — a national coverage of 91.0 per 
cent of all United States families. 

Projected figures for Radio Homes, by 
counties, are shown to the last digit, 
not because they are assumed to be ac- 
curate to the last digit, but for summa- 
tion convenience. This follows the pat- 
tern set by the Bureau of the Census in 
estimating civilian population and per- 
mits greater accuracy in comparative 
compilations. 

New Estimate 

The new estimate of total U. S. Radio 
Homes for 1946 has a significance which 
should not be lost upon research depart- 
ments nor upon advertisers generally. 
With a 91.0 per cent family coverage, 
radio is approaching the saturation p'oint 
of "selective families" — or those who are 
receptive to the impact of national ad- 
vertising effort. Such national coverage, 
today, represents what might well be 
termed the optimum of radio's goal; to 
reach all families who will at some time 
respond to the force of radio's voice. 

It must be borne in mind that the esti- 
mated figure of 34,398,202 Radio Homes 
for 1946 is dependent upon unlimited 
production of sets by manufacturers and 
also upon these sets being available to 
the public. Various estimates on units 
of production have been made by lead- 
ing set manufacturers in late 1945, and, 
if these figures are only partially at- 
tained during 1946, it should assure the 
radio public of a sufficient volume of sets 
from which to make purchases in 1946. 

In past years RADIO ANNUAL has 
presented United States Bureau of the 
Census figures for Radio Homes, similar 
figures as released by the National Asso- 
ciation of Broadcasters, and RADIO AN- 
NUAL'S estimates of Radio Homes for 
all U. S. counties and for Metropolitan 
Districts. This year's figures include 
estimates for Metropolitan Districts and 
for all other cities (counties) with a pop- 
ulation of 25,000 or more. 



246 



Major Markets — 
Radio Homes 1946 

Estimated As of March 1st, 1946, for All Metropolitan District Counties 



ALABAMA 

1946 

Metropolitan Districts — Radio 

Counties: Homes 

Birmingham (Jefferson) . . 115,532 

Mobile (Mobile) 41,106 

Montgomery (Montgom- 
ery) 19,925 

Counties With Cities Less 
Than 50,000 Population: 

Anniston (Calhoun) 11,840 

Decatur (Morgan) 7,783 

Dothan (Houston) 5,406 

Gadsden (Etowah) 14,983 

Huntsville (Madison) 9,863 

Muscle Shoals City (Col- 
bert) 5,355 

Opelika (Lee) 3,345 

Selma (Dallas) 4.263 

Tuscaloosa (Tuscaloosa) . 10,607 

TOTAL STATE 406,309 



ARIZONA 

Metropolitan District — 
County : 

Phoenix (Maricopa) 49,869 

Counties With Cities Less 
Than 50,000 Population: 

Globe (Gila) 6,211 

Lowell (Cochise) 8,425 

Prescott (Yavapai) 5,487 

Safford (Graham) 1,795 

Tucson (Pima) 21,192 

TOTAL STATE 124,750 



ARKANSAS 

Metropolitan District — 
County : 

Little Rock (Pulaski) .... 39,895 
Counties With Cities Less 
Than 50,000 Population: 

El Dorado (Union) 8,700 

Fort Smith (Sebastian) . . . 14,502 

Helena (Phillips) 4,253 

Hot Spring (Garland) .... 8,415 



Jonesboro (Craighead) . . 
Pine Bluff (Jefferson) . . . 
Siloam Springs (Benton) . 



8,005 
9,149 
5,814 



TOTAL STATE 285,841 



CALIFORNIA 

Metropolitan Districts — 
Counties: 

Fresno (Fresno) 48,886 

Los Angeles (Los Angeles, 

Orange) 1,150,703 

Sacramento (Sacramento) 57,288 
San Francisco-Oakland 
(Alameda, Contra Costa, 
Marin, San Francisco, 

San Mateo, Solano) 620,599 

San Diego (San Diego) . . . 138,059 

San Jose (Santa Clara) . . . 60,737 

Stockton (San Joaquin) . . 40,374 

Counties With Cities Less 
Than 50,000 Population: 

Bakersfield (Kern) 37,690 

Chico (Butte) 11,832 

El Centro (Imperial) 10,750 

Eureka (Humboldt) 12,433 

Marysville (Yuba) 4,549 

Merced (Merced) 11,107 

Modesto (Stanislaus) 22,368 

Monterey (Monterey) 21,063 

Redding (Shasta) 7,721 

Riverside (Riverside) 36,087 

San Bernardino (San Ber- 
nardino) 56,045 

Santa Barbara (Santa Bar- 
bara) 22,937 

San Luis Obispo (San Luis 

Obispo) 11,607 

Santa Rosa (Sonoma) . . . 23,123 

Visalia (Tulare) 26,285 

Watsonville (Santa Cruz) 13,188 

TOTAL STATE 2,844,345 



247 



COLORADO 

1946 
Radio 
Homes 
Metropolitan Districts — 
Counties : 
Denver 1 (Arapahoe, Denver, 

Jefferson) 134,960 

Pueblo (Pueblo) 20,395 

Counties With Cities Less 
Than 50,000 Population: 

Alamosa (Alamosa) 1,900 

Colorado Springs (El 

Paso) 19,675 

Durango (La Plata) 18,390 

Grand Junction (Mesa) . . 6,915 

Greeley (Weld) 13,464 

La Junta (Otero) 5,630 

Sterling (Logan) 3,682 

TOTAL STATE 309,443 



CONNECTICUT 

Metropolitan Districts — 
Counties : 

Bridgeport (Fairfield) . . . 132,396 

Hartford - New Britain 

(Hartford, Middlesex) . 158,235 

New Haven-Waterbury 

(New Haven) 147,804 

Counties With Cities Less 
Than 50,000 Population: 

New London (New Lon- 
don) 37,353 

Torrington (Litchfield) . . 25,180 

TOTAL STATE 530,520 



DELAWARE 

Metropolitan District — 
County : 

Wilmington (New Castle) 53,524 



TOTAL STATE 



75,206 



DIST. OF COLUMBIA 

Metropolitan District — 
Counties : 

Washington (District of 
Columbia, Montgomery, 
Prince Georges, Md.; 
Alexandria City, Arling- 
ton, Va.) 337,138 



TOTAL STATE 231,946 



FLORIDA 

Metropolitan Districts — 
Counties : 

Jacksonville (Duval) .... 60,803 

Miami (Dade) 86,413 

Tampa-St. Petersburg 

(Hillsborough, Pinellas) 81,077 

Counties With Cities Less 
Than 50,000 Population: 

Daytona Beach (Volusia) . 12,107 

Ft. Mjers (Lee) 4,661 

Gainesville (Alachua) . . . 5,650 

Lakeland (Polk) 17,809 

Lake Worth -West Palm 

Beach (Palm Beach) . . . 20,100 

Ocala (Marion) 4,579 

Orlando (Orange) 19,168 

Panama City (Bay) 6,109 

Pensacola (Escambia) . . . 17,514 

St. Augustine (St. Johns) . 3,804 

Sarasota (Manatee) 5,181 

Tallahassee (Leon) 5,058 

TOTAL STATE 448,219 



GEORGIA 

Metropolitan Districts — 
Counties: 

Atlanta (DeKalb, Fulton) . 125,718 
Augusta (Richmond) .... 17,089 
Columbus (Muscogee, Rus- 
sell, Ala.) 23,276 

Macon (Bibb) 18,671 

Savannah (Chatham) 29,409 

Counties With Cities Less 
Than 50,000 Population: 

Albany (Dougherty) 4,447 

Athens (Clarke) 5,548 

Brunswick (Glynn) 5,518 

Cedartown (Polk) 4,508 

Cordele (Crisp) 1,774 

Dalton (Murray) 1,305 

Dublin (Laurens) 2,998 

Gainesville (Hall) 5,365 

Griffin (Spalding) 4,977 

La Grange (Troup) 5,324 

Moultrie (Colquitt) 3,651 

Rome (Floyd) 12,156 

Thomasville (Thomas) . . . 4,171 

Toccoa (Stephens) 2,193 

Valdosta (Lowndes) 4,120 

Waycross (Ware) ....... 4,151 

TOTAL STATE 479,048 



248 



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MAJOR MARKETS— RADIO HOMES 1946 



IDAHO 

1946 

Counties With Cities Less Radio 

Than 50,000 Population: Homes 

Boise City (Ada) 15,343 

Idaho Falls (Bonneville) . . 5,395 

Lewiston (Nez Perce) .... 4,702 

Nampa (Canyon) 9,965 

Pocatello (Bannock) 9,271 

Twin Falls (Twin Falls) . . 8,496 

Wallace (Snoshane) 6,956 

TOTAL STATE 132,418 



ILLINOIS 

Metropolitan Districts — 
Counties: 

Chicago (Cook, DuPage, 

Lake; Lake, Ind.) 1,440,757 

Decatur (Macon) 26,670 

Peoria (Peoria, Tazewell) 63,181 

Rockford (Winnebago) . . 40,931 
Rock Island-Moline-Daven- 

port (Rock Island, 111.; 

Scott, Iowa) 65,058 

Springfield (Sangamon) . 35,946 
Counties With Cities Less 

Than 50,000 Population: 

Aurora-Elgin (Kane) 39,961 

Bloomington (McLean) . . 21,258 

Sairo (Alexander) 4,182 

Carthage (Hancock) 6,783 

Champaign- Urb ana (De 

Witt) 4,641 

Danville (Vermilion) .... 21,707 

Galesburg (Knox) 15,310 

Harrisburg (Saline) 8,231 

Herrin (Williamson) 12,301 

Jacksonville (Morgen) ! . . 7,925 

Joliet (Will) 34,242 

Quincy (Adams) 17,525 

Tuscola (Douglas) 4,294 

TOTAL STATE 2,391,170 



INDIANA 

Metropolitan Districts — 
Counties: 

Evansville (Vanderburgh; 

Henderson, Ky.) 48,461 

Fort Wayne (Allen) 48,134 

Indianapolis (Marion) . . . 161,291 
South Bend (St. Joseph) . . 50,359 

Terre Haute (Vigo) 29,976 

Counties With Cities Less 

Than 50,000 Population: 
Anderson (Madison) 28,677 



Elkhart (Elkhart) 21,154 

Kokomo (Howard) 14,589 

Lafayette-West Lafayette 

(Tppecanoe) 16,715 

Marion (Grant) 17,241 

Michigan City (La Porte) 19,936 

Muncie (Delaware) 24,489 

Richmond (Wayne) 18,388 

TOTAL STATE , 1,010,757 

IOWA TQ1 

Metropolitan Districts — 
Counties : 

Cedar Rapids (Linn) 28,601 

Davenport -Rock Island- 
Moline (Scott; Rock Is- 
land, 111.) 65,058 

Des Moines (Polk) 62,545 

Sioux City (Woodbury) . . . 27,523 

Waterloo (Black Hawk) . . 24,946 
Counties With Cities Less 
Than 50,000 Population: 

Ames (Story) 9,761 

Boone (Boone) 7,231 

Burlington (Des Moines). 13,236 

Clinton (Clinton) 13,226 

Decorah (Winneshiek) . . . 5,008 

Dubuque (Dubuque) 16,552 

Ft. Dodge (Webster) 10,567 

Iowa City (Johnson) 9,067 

Marshalltown (Marshall). 9.302 

Mason City (Cerro Gordo) 11,356 

Ottumwa (Wapello) 12,528 

Shenandoah (Page) 5,895 

Spencer (Clay) 4,426 

TOTAL STATE 697,048 

KANSAS 

Metropolitan Districts — 
Counties : 

Topeka (Shawnee) 27,193 

Wichita (Sedgwick) 59,875 

Counties With Cities Less 
Than 50,000 Population: 

Atchison (Atchison) 5,110 

Coffeyville (Montgomery) 12,841 

Dodge City (Kiowa) 1,091 

Emporia (Lyon) 6,201 

Garden City (Finney) .... 2,815 

Great Bend (Barton) 6,354 

Hutchison (Reno) 14,906 

Lawrence (Douglas) 9,863 

Manhattan (Riley) 6,405 

Pittsburgh (Crawford) . . 11,301 

Salina (Salina) 9,659 

TOTAL STATE 491,499 



249 



KENTUCKY 



Metropolitan District — 
Counties : 

Louisville (Jefferson 
Clark, Floyd, Ind.) .... 
Counties With Cities Less 
Than 50,000 Population 

Bowling Green (Warren) 

Harlan (Harlan) 

Hopkinsville (Christian) 
Lexington (Fayette) . . . 
Owensboro (Daviess) . . . 
Paducah (McCracken) . . 



1946 
Radio 
Homes 

143,898 



6,171 
10,475 

5,722 
21,267 
11,579 
10,781 



TOTAL STATE 522,402 

LOUISIANA 

Metropolitan Districts — 
Parishes : 

New Orleans (Jefferson, 

Orleans) 14tt,776 

Shreveport (Caddo) 28,317 

Parishes With Cities Less 
Than 50,000 Population: 
Alexandria (Rapides) .... 13,915 
Baton Rouge (East Baton 

Rouge) 22,938 

Lafayette (Lafayette) . . . 4,947 

Lake Charles (Calcasieu). 13,209 
Monroe (Ouachita) 11,684 

TOTAL STATE 382,598 

MAINE 

Metropolitan District — 
County : 

Portland (Cumberland) . . 45,601 
Counties With Cities Less 
Than 50,000 Population: 

Augusta (Kennebec) 

Bangor (Penobscot) 23,323 

Lewiston (Adroscoggin) . 20,965 
Presque Isle (Arostook) 

TOTAL STATE 215,745 

MARYLAND 

Metropolitan District — 
County : 

Baltimore (Baltimore City, 
Anne Arundel, Balti- 
more) 348,345 

Counties With Cities Less 
Than 50,000 Population: 
Cumberland (Allegany) . 21,902 
Frederick (Frederick) .... 11,913 
Hagerstown (Washington) 18,703 
Salisbury (Wicomico) . . . 7,986 

TOTAL STATE 534,951 



MASSACHUSETTS 

Metropolitan Districts — 
Counties : 

Boston - Lowell - Lawrence - 
Haverhill (Essex, Mid- 
dlesex, Norfolk, Plym- 
outh, Suffolk) 808,222 

Fall River-New Bedford 

(Bristol) 103,151 

Springfield - Holyoke 

(Hampden, Hampshire) 118,757 

Worcester (Worcester) . . 140,743 
Counties With Cities Less 
Than 50,000 Population: 

Greenfield (Franklin) 13,606 

Pittsfield (Berkshire) .... 37,057 



TOTAL STATE 1,236,853 



MICHIGAN 



Metropolitan Districts — 
Counties : 

Detroit (Macomb, Oakland, 

Wayne) 769,613 

Flint (Genesee) 67,960 

Grand Rapids (Kent) 73,874 

Kalamazoo (Kalamazoo) . 31,427 

Lansing (Ingham) 39,687 

Saginaw-Bay City (Sagi- 
naw, Bay) 59,102 

Counties With Cities Less 
Than 50,000 Population: 

Ann Arbor (Washtenaw) . 30,616 

Battle Creek (Calhoun) . . 31,939 

Calumet (Houghton) 9,975 

Escanaba (Delta) 7,660 

Ironwood (Gogebic) 6,640 

Jackson (Jackson) 28,972 

Lapeer (Lapeer) 7,119 

Marquette (Marquette) . . 10,608 
Muskegon (Muskegon) . . 30,782 
Port Huron (Saint Clair) . 24,006 
Sault Ste. Marie (Chip- 
pewa) 6,681 

Traverse City (Grand Tra- 
verse) 5,100 

TOTAL STATE 1,577,101 



MINNESOTA 

Metropolitan Districts — 
Counties : 

Duluth - Superior (St. 

Louis; Douglas, Wise.) 69,466 

Minneapolis - St. Paul 
(Anoka, Hennepin, Ram- 
sey, Washington) 295,595 

Counties With Cities Less 
Than 50,000 Population: 

Albert Lea (Freeborn) . . . 7,782 

Fergus Falls (Otter Tail) 10,608 



250 



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MAJOR MARKETS— RADIO HOMES 1946 



• • • 



1946 
Radio 
Homes 

Mankato (Blue Earth) . . . 8,842 

Moorhead (Clay) 5,599 

Northfield (Dakota) 10,240 

Rochester (Olmstead) . . . 10,192 

St. Cloud (Stearns) 12,535 

Willmar (Krandiyohi) . . . 5,803 

Winona (Winona) 9,078 

TOTAL STATE 740,105 



MISSISSIPPI 

Metropolitan District — 
County : 

Jackson (Hinds) 19,416 

Counties With Cities Less 
Than 50,000 Population: 

Clarksdale (Coahoma) ... 4,212 

Columbus (Lowndes) .... 4,161 

Greenville (Washington) . 6,966 

Greenwood (Leflore) 5,436 

Gulfport (Harrison) 11,056 

Hattiesburg (Forrest) . . . 7,088 

Laurel (Jones) 6,989 

McComb (Pike) 4,600 

Meriden (Lauderdale) . . . 8,894 

Natchez (Adams) 3,141 

Tupelo (Lee) 4,865 

Vicksburg (Warren) 5,884 

TOTAL STATE 243,414 



MISSOURI 

Metropolitan Districts — 
Counties : 

Kansas City (Mo.) -Kan- 
sas City (Kan.) (Jack- 
son, Mo.; Johnson, Wy- 
andotte, Kan.) 233,850 

St. Joseph (Buchanan) . . . 22,012 
St. Louis (St. Louis City, 
St. Charles, St. Louis; 
Madison, St. Clair, 111.) . 455,277 

Springfield (Greene) 25,622 

Counties With Cities Less 
Than 50,000 Population: 
Cape Girardeau (Cape Gi- 
rardeau) 7,996 

Columbia (Boone) 9,046 

Hannibal (Marion) . . 7,680 

Jefferson City (Cole) 6,925 

Joplin (Jasper) 22,173 

Poplar Bluff (Butler) 4,845 

Sedalia (Pettis) 7,497 

TOTAL STATE 984,066 



MONTANA 

Counties With Cities Less 
Than 50,000 Population: 

Billings (Yellowstone) . . . 10,720 

Bozeman (Gallatin) 4,416 

Butte (Silverbow) 16,751 

Great Falls (Cascade) . . . 13,280 

Helena (Lewis & Clark) . . 6,038 

Kalispel (Flathead) 6,232 

Miles City (Custer) 2,560 

Missoula (Missoula) 7,170 

Sidney (Richland) 2,070 

TOTAL STATE 135,506 



NEBRASKA 

Metropolitan Districts — 
Counties : 

Lincoln (Lancaster) 30,347 

Omaha-Council Bluffs, 
Iowa (Douglas; Potta- 
wattamie, Iowa) 95,032 

Counties With Cities Less 
Than 50,000 Population: 

Fremont (Dodge) 6,854 

Grand Isle (Hall) 8,160 

Hastings (Adams) 7,211 

Kearney (Buffalo) 5,701 

Norfolk (Madison) 5,793 

North Platte (Lincoln) . . 6,864 

Scotts Bluff (Scotts Bluff) 7,017 

TOTAL STATE 341,022 



NEVADA 

Counties With Cities Less 
Than 50,000 Population: 

Las Vegas (Clark) 10,526 

Reno (Washoe) 10,638 

TOTAL STATE 42,306 



NEW HAMPSHIRE 

Metropolitan District — 
County : 

Manchester (Hillsborough) 41,302 
Counties With Cities Less 
Than 50,000 Population: 

Keene (Cheshire) 9,210 

Laconia (Belknap) 5,895 

Portsmouth (Strafford) . . 11,995 

TOTAL STATE 133,858 



251 



NEW JERSEY 

Metropolitan Districts — 
Counties : 

Atlantic City (Atlantic) . . 

Trenton (Mercer) 

County With City Less Than 
50,000 Population: 

Bridgeton (Cumberland) . 



1946 
Radio 
Homes 

33,326 
55,356 



20,083 



TOTAL STATE 1,247,329 



NEW MEXICO 

Counties With Cities Less 
Than 50,000 Population: 

Carlsbad (Eddy) 4,467 

Clovis (Curry) 5,549 

Hobbs (Lea) 4,233 

Las Vegas (San Miguel) . 2,029 

Roswell (Chaves) 4,834 

Santa Fe (Santa Fe) 4,069 

Tucumcari (Quay) 2,305 

TOTAL STATE 80,662 



NEW YORK 

Metropolitan Districts — 
Counties : 

Albany - Schenectady- Troy 
(Albany, Rensselaer, 

Schenectady) 145,360 

Binghamton (Broome) . . . 47,718 
Buffalo-Niagara Falls 

(Erie, Niagara) 291,422 

New York - Northeastern 
N. J. (Bronx, Kings, 
Nassau, New York, 
Queens, Westchester; 
Bergen, Essex, Hudson, 
Middlesex, Monmouth, 
Morris, Passaic, Union, 

N. J.) 3,460,741 

Rochester (Monroe) 133,927 

Syracuse (Onondaga) . . . 84,710 
Utica-Rome (Herkimer, 

Oneida) 75,435 

Counties With Cities Less 
Than 50,000 Population: 
Amsterdam (Montgomery) 17,013 

Auburn (Cayuga) 18,114 

Batavia (Genesee) 11,526 

Elmira (Chemung) 23,243 

Gloversville (Fulton) .... 14,208 

Ithaca (Tioga) 7,058 

Jamestown (Chautauqua) . 37,635 

Kingston (Ulster) 23,984 

Middletown (Orange) . . . 36,516 

Newburgh (Orange) 39,065 

Ogdensburgh (St. La w- 

rence) 20,695 

Olean (Cattaraugus) .... 17,870 



Pittsburgh (Clinton) . . . 9,567 

Poughkeepsie (Dutchess) . 31,394 

Saranac Lake (Franklin) . 9,608 

Watertown (Jefferson) . . 20,515 

TOTAL STATE 3,969,928 

NORTH CAROLINA 

Metropolitan Districts — 
Counties : 

Asheville (Buncombe) . . . 21,170 

Charlotte (Mecklenburg) . 33,958 

Durham (Durham) 19,010 

Greensboro (Guilford) . . . 34,810 

Winston-Salem (Forsyth) 25,719 
Counties With Cities Less 
Than 50,000 Population: 

Burlington (Alamance) 10,597 

Concord (Cabarrus) 12,566 

Elizabeth (Pasquatank) . . 3,865 

Fayetteville (Cumberland) 8,741 

Gastonia (Gaston) 17,166 

Greenville (Pitt) 7,120 

Henderson (Vance) 3,559 

Hickory (Catawba) 9,526 

Kinston (Lenoir) 5,742 

New Bern (Craven) 4,528 

Raleigh (Wake) 19,500 

Roanoke Rapids (North- 
ampton) 2,050 

Rocky Mount (Edgecomb, 

Nash) 13,334 

Salisbury (Rowan) 12,362 

Washington (Beaufort) . 3,321 

Wilson (Wilson) 6,711 

Wilmington (New Han- 
over) 15,419 

TOTAL STATE 565,853 

NORTH DAKOTA 

Counties With Cities Less 
Than 50,000 Population: 

Bismarck (Burleigh) 4,977 

Devils Lake (Ramsey) . . 3,172 

Fargo (Cass) 13,138 

Grand Forks (Grand 

Forks) 7,935 

Jamestown (Stutsman) . . 4,630 

Mandan (Morton) 4,069 

Minot (Ward) 7,160 

Valley City (Barnes) .... 3,794 

TOTAL STATE 139,990 



OHIO 

Metropolitan District — 
Counties : 

Akron (Summit) 111,150 

Canton (Stark) 73,667 



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MAJOR MARKETS— RADIO HOMES 1946 



• • • 



1946 
Radio 
Homes 

Cincinnati (Hamilton, 
Dearborn, Ind.; Camp- 
bell, Kenton, Ky.) 270,465 

Cleveland (Cuyahoga) 381,691 

Columbus (Franklin) 129,504 

Dayton (Montgomery) . . . 107,352 
Hamilton - Middletown 

(Butler) 36,970 

Springfield (Clark) 30,554 

Toledo (Lucas) 104,591 

Youngstown (Mahoning, 

Trumbull) 101,220 

Counties With Cities Less 
Than 50,000 Population: 

Ashtabula (Ashtabula) . . . 19,308 

Elyria-Lorain (Lorain) . . 34,515 

Findlay (Hancock) 10,934 

Lima (Allen) 21,759 

Mansfield (Richland) 21,485 

Marion (Marion) 14,262 

Newark (Licking) 18,987 

Portsmouth (Sciota) 18,692 

Stubenville (Jefferson) . . 23,723 

Zanesville (Muskingum) . 19,848 



TOTAL STATE 2,066,995 



OKLAHOMA 

Metropolitan Districts — 
Counties: 

Oklahoma City (Oklahoma) 76,766 

Tulsa (Tulsa) 59,765 

Counties With Cities Less 
Than 50,000 Population: 

Ada (Pontotoc) 6,058 

Ardmore (Carter) 6,650 

Bartlesville (Washington) . 6,823 

Elk City (Beckham) 4,049 

Enid (Garfield) 11,021 

Lawton (Comanche) 10,546 

Muskogee (Muskogee) . . . 14,731 

Norman (Cleveland) 6,456 

Okmulgee (Okmulgee) . . . 7,903 

Ponca City (Kay) 11,271 

TOTAL STATE 467,012 



OREGON 



Metropolitan District — 
County : 

Portland (Clackamas, Mult- 
nomah) 178,400 

Counties With Cities Less 
Than 50,000 Population: 

Albany (Linn) 9,098 

Astoria (Clatsop) 9,414 



Baker (Baker) 3,692 

Bend (Deschutes) 5,406 

Corvallis (Benton) 6,711 

Grants Pass (Josephine) . . 4,171 

Klamath Falls (Klamath) . 1,181 

La Grande (Union) 4,539 

Marshfield (Coos) 9,037 

Medford (Jackson) 14,157 

Pendleton (Umatilla) 8,007 

Roseburg (Douglas) 6,660 

Salem (Marion) 21,824 

The Dalles (Wasco) 3,202 

TOTAL STATE 382,371 



PENNSYLVANIA 

Metropolitan Districts — 
Counties : 

Allen town-Be thlehem- 
Easton (Lehigh, North- 
ampton) 99,401 

Altoona (Blair) 37,057 

Erie (Erie) 55,292 

Harrisburg (Dauphin) ... 51,352 
Johnstown (Cambria) ... 47,401 
Lancaster (Lancaster) . . . 54,484 
Philadelphia (Delaware, 
Montgomery, Phil.; Burl- 
ington, Camden, Glouces- 
ter, N. J.) 891,603 

Pittsburgh (Allegheny, 
Fayette, Washington, 

Westmoreland) 558,669 

Reading (Berks) 66,967 

Scranton -Wilkes Barre 

(Lackawanna, Luzerne) . 163,866 

York (York) 51,931 

Counties With Cities Less 
Than 50,000 Population: 

Aliquippa (Beaver) 44,391 

Butler (Butler) 21,899 

Du Bois (Clearfield) 19,094 

Grove City- Sharon (Mer- 
cer) 30,345 

Lebanon (Lebanon) 19,958 

Lewiston (Mifflin) 9,516 

New Castle (Lawrence) . . 27,171 

Sharon (Sharon) 28,013 

Williamsport (Lycoming) . 27,073 

TOTAL STATE 2,686,404 

RHODE ISLAND 

Metropolitan District — 
County : 

Providence (Bristol Kent, 

Newport, Providence) . . 202,178 



TOTAL STATE 



212,427 



253 



SOUTH CAROLINA 

1946 

Metropolitan Districts — Radio 

Counties : Homes 

Charleston (Charleston) . . 26,876 

Columbia (Richland) 21,344 

Counties With Cities Less 
Than 50,000 Population: 

Anderson (Anderson) .... 13,137 

Florence (Florence) 7,425 

Greenville (Greenville) . . . 29,299 

Greenwood (Greenwood) . 5,956 

Rock Hill (York) 8,352 

Spartanburg (Spartan- 
burg) 24,148 

Sumpter (Sumpter) 4,824 

TOTAL STATE 255,886 

SOUTH DAKOTA 

Counties With Cities Less 
Than 50,000 Population: 

Aberdeen (Brown) 7,089 

Pierre (Hughes) 1,693 

Rapid City (Pennington) . . 6,109 

Sioux Falls (Minnehaha) . . 17,295 

Vermillion (Clay) 2,244 

Watertown (Codington) . . 3,978 

Yankton (Yankton) 3,080 

TOTAL STATE 148,611 

TENNESSEE 

Metropolitan Districts — 
Counties : 

Chattanooga (Hamilton, 

Walker, Ga.) 50,184 

Knoxville (Knox) 42,633 

Memphis (Shelby) 86,544 

Nashville (Davidson) .... 67,720 
Counties With Cities Less 
Than 50,000 Population: 

Clarksville (Montgomery) . 5,610 

Cookeville (Putnam) 2,774 

Jackson (Madison) 9,720 

Johnson (Washington) . . . 10,149 

TOTAL STATE 524,900 

TEXAS 

Metropolitan Districts — 
Counties : 

Amarillo (Potter) 17,438 

Austin (Travis) 24,978 

Beaumont-Port Arthur 

(Jefferson) 44,783 

Corpus Christi (Nueces) . . 24,259 

Dallas (Dallas) 126,918 

El Paso (El Paso) 29,877 

Fort Worth (Tarrant) . . . 72,085 

Galveston (Galveston) . . . 26,462 

Houston (Harris) 159,271 

San Antonio (Bexar) 99,124 

Waco (McLennan) 25,032 



Counties With Cities Less 
Than 50,000 Population: 

Abilene (Taylor) 12,058 

Big Spring (Howard) .... 5,110 

Brady (McCullock) 2,448 

Brownsville-Harlingen 

(Cameron) 10,618 

Brownwood (Brown) .... 7,466 

College Station (Brazos) . . 4,916 

Corsicana (Navarro) .... 7,507 

Denton (Denton) 8,404 

Huntsville (Walker) 1,999 

Kilgore-Longview (Gregg) 12,637 

Laredo (Webb) 5,554 

Lubbock (Lubbock) 14,720 

Lufkin (Angelina) 5,242 

Midland (Midland) 2,998 

Palestine (Anderson) .... 4,804 

Pampa (Gray) 6,242 

Paris (Lamar) 8,680 

Pecos (Reeves) 1,570 

Plainview (Hale) 4,304 

San Angelo (Tom Green) . 10,127 

Sherman (Grayson) 15,912 

Sweetwater (Nolan) 3,447 

Temple (Bell) 2,264 

*Texarkana (Bowie; Miller, 

Ark.) 15,736 

Tyler (Smith) 12,800 

Vernon (Wilbarger) 4,712 

Victoria (Victoria) 3,998 

Weslaco (Hidalgo) 12,066 

Wichita Falls (Wichita) . . 19,162 

TOTAL STATE 1,366,291 

* Includes Texarkana, Ark. 

UTAH 

Metropolitan District — 
County: 

Salt Lake City (Salt Lake) 70,666 
Counties With Cities Less 
Than 50,000 Population: 

Cedar City (Iron) 1,866 

Logan (Cache) 7,333 

Ogden (Weber) 20,791 

Price (Carbon) 4,641 

Provo (Utah) . 16,024 

TOTAL STATE 165,284 

VERMONT 

Counties With Cities Less 
Than 10,000 Population: 

Burlington (Chittenden).. 13,126 

Rutland (Rutland) 10,842 

St. Albans (Franklin) 6,364 

Waterbury (Washington) 9,190 

TOTAL STATE 89,228 

VIRGINIA 

Metropolitan Districts — 
Counties : 

Norfolk - Portsmouth - New- 
port News (Hampton, 



254 



MAJOR MARKETS— RADIO HOMES 1946 



1946 

Newport News, Norfolk, Radio 

Portsmouth, South Nor- Homes 

folk, Cities, Elizabeth 

City, Norfolk, Princess 

Anne, Warwick) 116,038 

Richmond (Richmond City, 

Henrico) 67,927 

Roanoke (Roanoke City; 

Roanoke) 26,781 

Counties With Cities Less 
Than 50,000 Population: 

Charlottesville (Charlottes- 
ville City; Albermarle). 7,293 

Covington (Clifton, Forge 

City; Alleghany) 5,457 

Danville (Danville City; 

Pittsylvania) < 14,960 

Fredrichsburg (Fredrichs- 

burg City; Spotsylvania) 4,444 

Harrisonburg (Harrison- 
burg City; Rockingham) 7,333 

Lynchburg (Lynchburg 

City; Campbell) 14,055 

Martinsville (Martinsville 

City; Henry) 5,987 

Petersburg (Petersburg 

City; Dinwiddie) 8,457 

Suffolk (Suffolk City; 

Nansemond) . 5,171 

TOTAL STATE 544,826 

WASHINGTON 

Metropolitan Districts — 
Counties : 

Seattle (King) 221,961 

Spokane (Spokane) 57,965 

Tacoma (Pierce) 72,226 

Counties With Cities Less 
Than 50,000 Population: 

Aberdeen (Grays Harbor) . 14,076 

Bellingham (Whatcom) . . 18,761 

Centralia (Lewis) 10,087 

Everett (Snohomish) 27,278 

Longview (Cowlitz) 11,964 

Olympia (Thurston) 11,794 

Pullman (Whitman) 7,231 

Vancouver (Clarke) 24,775 

Walla Walla (Walla Walla) 8,262 

Wenatchee (Chelan) 9,322 

Yakima (Yakima) 24,112 

TOTAL STATE 628,990 

WEST VIRGINIA 

Metropolitan Districts — 
Counties : 

Charleston (Kanawha) . . . 48,853 
Huntington- Ashland (Ky.) 
(Cabell; Boyd, Ky.; Law- 
rence, Ohio) 43,353 



Wheeling (Brooke, Mar- 
shall, Ohio; Belmont, 

Ohio) 57,168 

Counties With Cities Less 
Than 50,000 Population: 

Beckley (Raleigh) 16,483 

Clarksburg (Harrison) . . . 17,339 

Fairmont (Marion) 15,351 

Logan (Logan) 10,373 

Morgantown (Monongalia) 11,995 

Parkersburg (Wood) .... 15,475 

Welch (McDowell) 16,595 

TOTAL STATE 371,663 



WISCONSIN 

Metropolitan Districts — 
Counties : 

Madison (Dane) 41,663 

Milwaukee (Wilwaukee) . 233,941 
Racine-Kenosha (Kenosha, 

Racine) 47,211 

Counties With Cities Less 

Than 50,000 Population: 

Ashland (Ashland) 4,365 

Appleton (Outagamie) . . . 18,703 

Beloit (Rock) 24,989 

Eau Claire (Eau Claire) . . 12,164 
Fond Du Lac (Fond Du 

Lac) 16,827 

Green Bay (Brown) 22,860 

Janesville (Rock) 23,358 

La Crosse (La Crosse) . . . 17,100 

Manitowoc (Manitowoc) . . 16,921 

Marinette (Marinette) . . . 7,843 

Medford (Taylor) 3,549 

Oshkosh (Winnebago) 23,822 

Poynette (Columbia) 8,874 

Rice Lake (Barron) 7,629 

Sheboygan (Sheboygan) . . 21,791 

Stevens Point (Portage) . . 6,609 

Wausau (Marathon) 17,688 

Wisconsin Rapids (Wood) . 10,608 

TOTAL STATE 867,045 



WYOMING 

Counties With Cities Less 
Than 50,000 Population: 

Casper (Natrona) 6,579 

Cheyenne (Laramie) 10,587 

Powell (Park) 4,980 

Rock Springs (Sweet- 
water) 5,681 

Sheridan (Sheridan) 4,457 

TOTAL STATE 67,153 

TOTAL U. S 34,398,302 



255 



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258 



LOOKING forward to 1946 
as the year of peace with 
all the plans of the coun- 
try, its people and industry in 
general pointing toward a fur- 
ther expansion along all lines, 
Mark Woods, president of the 
American Broadcasting Com- 
pany, Inc., adds that ABC feels 
the deepest gratification trom 
the year 1945 fro m its p art in 
helping to bring the"c?58?ry" through to 
the end of a great conflict. 

ABC helped directly through utilizing 
its facilities and talents to spread mes- 
sages that helped to curb inflation, sell 
victory bonds and keep war workers on 
the job; indirectly, by carrying news 
back from the battlefields to the main 
streets of America. 

It was for radio and the nation a con- 
vulsive year of tragedy and exultation, 
seeing casualties and victory, the death 
of a great president and the birth of 
the United Nations. It brought forth a 
new energy which — like so many devel- 
opments in this age — is only as con- 
structive or destructive as we decide to 
make it. 

ABC devoted thousands of hours in 
these 365 days to unfolding the magic 
story of a magic year in world history. 
Our correspondents lived in bizarre cor- 
ners of the earth and reported what they 
saw. Our writers, actors and producers 
turned domestic studios into colorful 
stages to enact the story of civilization 
at a crossroad. 







i • 



Our thanks goes from ABC to its 195 
affiliated stations which carried the story 
to the people. 

Part of the thanks must go to ABC's 
advertisers, who brought programs of 
comfort, enlightenment and 
comedy to the people. In 
any balance sheet of broad- 
casting they represent far 
more than the approxi- 
mately $40,000,000 of gross 
sales that they placed with 
the ABC network during 



1945. For these advertisers are 
the life-blood of American 
commerce. They promoted 
their business through our 
business, and still afforded 
millions of listeners a chance 
to laugh or learn or find relief 
from their cares for at least a 
MARK WOODS few hours of every day. 

President Much credit goes to those 

specialists whom we welcomed 
to our microphones to review sports 
events, deliver sermons, conduct great 
music, create great dramatic roles. With- 
out them radio in 1945 would have been 
mechanical rather than inspirational. 

For 1946 the American Broadcasting 
Company has plans to expand its opera- 
tions in Television, Research, Programs 
and Sales. 

Television will see new ABC programs 
produced with greater frequency and 
ever better program technique as the art 
develops. 

Research in the qualitative field will 
begin in January on a scale and in a 
manner not heretofore attempted by the 
American Broadcasting Company. 
• 
New programs are to begin during 
January, including F. H. LaGuardia; two 
new series of mystery shows — Dashiell 
Hammett's "The Fat Man" and William 
Gargan's "Ideal in Crime"; the program, 
"Forever Tops!", starring Paul White- 
man and his entertainers ; a comedy show 
starring Jimmy and Lucille Gleason en- 
titled "Jimmy Gleason's Diner" ; and 
"The American Farmer," a new series of 
service to the agricultural regions. 

In addition, public affairs will find new 
platforms on ABC. Our service in news 
will continue to improve in accordance 
with plans for still better coverage in 
world news capitals, and on the domestic 
scene. 

It is to be hoped that the 
country's economic condition 
during 1946 will enable us 
to expand even beyond 
present plans. We look for- 
ward with confidence to the 
New Year. 




AMitOCAIN BROAD 



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AS OF FEB. 1, 1946 



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Broadcasting Company, Inc- 

OPERATING THE BLUE NETWORK 



R. C. A. Bldg., 30 Rockefeller Plaza 

New York 20, N. Y. 
(Telephone Number Circle 7-5700) 

BOARD OF DIRECTORS 

Edward J. Noble, Chairman Franklin S. Wood 

Mark Woods Earl E. Anderson 

C. Nicholas Priaulx Harold V. Hough 

Officers 



Edward J. Noble Chairman of the Board 

Mark Woods President 

Earl E. Anderson Vice President 

E. R. Borroff Vice President 

C. P. Jaeger Vice President 

Keith Kiggins Vice President 

Robert Kintner Vice President 

John H. Norton, Jr Vice President 

DEPARTMENTS 

Advertising and Promotion 

Ivor Kenway 

Director of Advertising and Promotion 

Emile J. Huber Sales Promotion Manager 

Theodore J. Oberfelder. Audience Promotion Mgr. 

Continuity Acceptance 

Gertrude Hoffman Manager 

Engineering Operations 

George 0. Milne 

Director of Technical Operations 

General Engineering 

Frank Marx Director of General Engineering 

Benjamin Adler Facilities Engineer 

Legal 

Joseph A. McDonald. .. .Secty.-General Attorney 

Geraldine B. Zorbaugh Attorney 

C. Clark Stover Attorney 

News Department 

Richard L. Tobni Director of News 

Thomas Velotta Director of Special Events 



C. Nicholas Priaulx V.P. and Treasurer 

Charles E. Rynd 

Vice President and Assistant Secretary 

Adrian Samish Vice President 

Don Searle Vice President 

Fred Thrower Jr Vice President 

Joseph A McDonald Secretary 

Anthony M. Tennig Assistant Treasurer 

Alexander D. Nicol Controller 

AND DIVISIONS 

John Madigan National News Editor 

Paul Scheffels. .. Manager of N. Y. News Room 

Office Management and 
Personnel Department 

D. B. Van Houten 

Office Manager an Personnel Manager 

Program Department 

Adrian Samish Vice President 

Charles C. Barry National Program Director 

Carol Irwin 

Eastern Dir. of Talent and Program Dept. 
Eastern Dir. Talent and Prog. Development 

Melvin P. Mamboldt Production Manager 

Paul Whiteman Director of Music 

Frank Vagnoni Manager of Music Division 

Harry Wismer Director of Sports Division 

John C. Turner Sscript Manager 

Paul Mowrey. .. .Manager of Television Division 
William Abernathy. .. .Night Program Manager 

Raymond Diaz Supervisor of Announcers 

Maurice Brachhausen. .Manager of Sound Effects 

Helen Guy Business Manager 

Richard Bannier 

Dir. of Library and Supervisor of Music Rights 
Norah Donovan Manager of Literary Rights 



262 



Public Service Department 

Harrison B. Summers Manager 

Publicity Department 

Earl Mullin Publicity Manager 

Arthur B Donegan. .. .Assistant Publicity Mgr. 
John Pacey Trade News Editor 

Recording 

Lawrence Ruddell Manager 

Research 

Edward F. Evans Director of Research 

Ben Gedalecia Associate Research Director 

General Sales 

Fred Thrower Jr Vice President 

C. P. Jaeger. .. .Vice President of Creative Sales 

John Donohue. Eastern Sales Manager 

Humboldt Greig. . . .Mgr. of Bus. Development 

Neil Mulhern Detroit Representative 

Robert Post Pittsburgh Representative 

Sales Service 

Alfred Beckman Manager 

Station Sales Department 

M. B. Grabhorn Manager 



Co-Op Program Sales 
Department 

Stanley Fiorshejm Director 

Barney Cragston Sales Manager 

National Spot Sales 
Department 

Ralph Dennis National Spot Sales Manager 

John Brooke Eastern Spot Sales Manager 

WJZ Management 

John H. McNeil Manager 

Robert I. Garver Sales Manager 

John J. Hade Program Manager 

Duncan Miller Sales Promotion Manager 

Stations Department 

John H. Norton Vice President 

Public Relations 

Robert Saudek Manager 

Doris Hastings. .. .Mgr. of Audience Information 

Treasurers 

C. Nicholas Priaulx Vice Pres. and Treas. 

Anthony M. Hennig Assistant Treasurer 

Alexander D. Nicol Controller 

Henry T. Hede Purchasing Agent 



CENTRAL DIVISION— CHICAGO 



E. R. Borroff Vice President in Charge 

G. I. Berry Sales Manager 

Kenneth Christiansen Traffic Supervisor 

Fred J. Dickinson Office Manager 

L. E. Douglass Program Business Manager 

Walter L. Emerson Legal Counsel 

E. C. Horstman Engineering Manager 

Eli Henry Publicity Manager 



F. E. Kasser Supervisor of Announcers 

Olive D. McCann Supervisor of Research 

Roy McLaughlin 

Mgr. Sta. WENR, Nat. Spot & Local Sales Mgr. 

Cornelius O'Dea News Supervisor 

Gene Rouse Program Manager 

Karl R. Sutphin Sales Promotion Supervisor 

M. S. Wetzel Production Manager 



WESTERN DIVISION— HOLLYWOOD 



Don Searle Vice President in Charge 

Clifford Anderson. ... Program Business Manager 
Dorothy L. Brown. .Continuity Acceptance Mgr. 

R. G. Denechaud Engineering Manager 

John I. Edwards. . Program Operations Manager 

Paul Kates Evening Program Manager 

Russell Hudson Sales ServiceManager 

George E Lewin Manager of News 



Walter W Lonner Traffic Manager 

Ted MacMurray Program Manager 

Frank Samuels Pacific Coast Sales Manager 

J. Donald Wilson Director of Production 

Amos Baron Spot Sales Manager 

John J. O'Mara Sales Promotion Manager 

Francis Conrad Station Relations Manager 



WESTERN DIVISION— SAN FRANCISCO 



Gayle Grubb General Manager KGO 

A. E. Evans Engineering Manager 

Eleanor Higby Traffic Manager 

Edith Kirby Auditor 

Robert Laws. .. Promotion and Publicity Manager 



Francis La Tourette News Manager 

Byron Nelson Sales Manager 

Lorraine Jenevein Continuity Manager 

Robert Wesson Program Manager 



AMERICAN BROADCASTING CO., I 

WJZ, New York Owned, operated and represented by ABC 

WENR, Chicago Owned, operated and represented by ABC 

WMAL, Washington Owned by Evening Star Publishing Co. 

Represented by ABC 
KGO, San Francisco Owned, operated and represented by ABC 



263 



JVe stlien headcaskn 
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Only way to reach 



the 5, 

radio listeners 
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Radio Network 



ALTHOUGH radio 
broadcasting cele- 
brated its twenty - fifth 
birthday in 1945, a large 
part of its "growing up" 
was packed into the years 
between Pearl Harbor and 
V-J Day. Those few years 
placed a greater respon- 
sibility on broadcasting 
that it had ever had be- 
fore. They also advanced our 
technical knowledge farther than 
we had traveled during the whole 

course of the preceding 20 years. 

• 

As we move now into our first 
full peacetime year since 1940, we 
have opportunities far different 
than we could have imagined even 
as recently as a year ago. The ex- 
perience gained from our wartime 
duties gives us an opportunity for 
a more important peacetime role 
than we played before the war. 
Our inheritance from wartime 
research laboratories, moreover, 
gives us an opportunity for faster 
technical development than we ever 

enjoyed before. 

• 

Today's radio audience is, in my 
opinion, a direct reflection of the 
kind of job broadcasting did dur- 
ing the war. It is not the same 
kind of audience we had in 1940. 
It, too, did some growing up be- 
tween Pearl Harbor and V-J Day. 
Americans are more aware of and 
more interested in world affairs 
than they were five years ago. 
We are a better-informed people. 
Credit for these facts, 
in part, belongs to 
broadcasting. 

Not only do we have 
a different kind of audi- 
ence than we had before 
the war, we have — or 




PAUL W. KESTEN 
Vics-Chairman of Board 




soon will have — an un- 
counted number of new 
adult listeners in our audi- 
ence. Millions of young 
Americans, coming home 
from distant parts of the 
world, are bringing with 
them a great liking for 
American radio and radio 
entertainers. As they join 
the ranks of the regular 
audience, they offer broadcasting a 
fresh source of audience interest 
and loyalty. This is an immediate 
opportunity broadcasting cannot 

afford to ignore. 
• 
Still another opportunity lies in 
those parts of the world from 
which our young men now return. 
In thousands of foreign cities, 
towns and hamlets through which 
these men have passed, an eager 
interest in things American has 
been deeply implanted. Looking 
toward our country's future inter- 
national interests, we in radio have 
an obligation to see that the seed 
thus planted is not left to wither 
in the ground. 

9 

It took less than two months to 
reveal television as radio's greatest 
hoped might be accomplished in a 
year of peacetime effort — high- 
definition, full-color television in 
the ultra-high frequencies — was 
achieved only 60 days after V-J 
Day. We, and others since our- 
selves, have clearly demonstrated 
that better pictures can be broad- 
cast through use of wider chan- 
nels in the higher fre- 
quencies. To this extent, 
post - war television is 
running well ahead of 
the most optimistic 
schedule that might have 
been se$ for it a year ago. 



265 



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COLUMBIA BROAD<A$TINti SYSTEM 




COLUMBIA 

Broadcasting System, Inc. 



Executives and Staff 

485 Madison Avenue, New York City, N. Y. 

Telephone: Wlckersham 2-2000 



BOARD OF DIRECTORS 



John J. Burns 
Prescott S. Bush 
Ralph F. Colin 



Samuel Paley 
William S. Paley 
Joseph H. Ream 
Leon Levy 



J. A. W. Iglehart 
Paul W. Kesten 
Isaac D. Levy 
Frank K. White 



Dorsey Richardson 
Frank Stanton 
Herbert Bayard Swope 



Officers 



William S Paley Chairman of the Board 

Paul W. Keston. . . .Vice Chairman of the Board 

Frank Stanton President 

Joseph H. Ream Vice President and Secretary 

Frank K. White. .. .Vice President and Treasurer 
H. V. Akerberg 

Vice President in Charge of Station Relations 
H. Leslie Atlass 

Vice President in Charge of Central Division 
Douglas Coulter 

V-P and Dir. of Com. Program Development 
William C. Gittinger 

Vice President in Charge of Sales 

DEPARTMENTS 

Accounting Department 

S. R. Dean Assistant Treas. and Comptroller 

William J. Flynn Assistant Comptroller 

L. C. Merrick Assistant Comptroller 

Sophie Hinze Cashier 

Construction and Building 
Operations Department 

G. Stanley McAllister 

Director of Construction & Building Operations 
C. R. Jacobs 

Assistant Director & Manager of Construction 
Joseph E. Werden 

Manager of Building Service Operations 
James R. Stevens 

Manager of Theatre Operations 
Walter Weiler. .. .Manager of Internal Security 
Roland Young 

Supervisor of Repair and Replacement Unit 

Copyright Department 

Jan Schimek 

Director of Copyright b Asso. Dir. of Editing 
W. Clark Harrington 

Supervisor, Music Clearance Division 



L. W. Lowman 

Vice President in Charge of Television 
Edward R. Murrow 

Vice President and Director of Public Affairs 
Dayidson Taylor. . .V.P. and Director of Programs 

D. W. Thornburgh 

Vice President in Charge of Western Division 

S. R. Dean Assistant Treasurer 

James M. Seward Assistant Secretary 

Arthur Padgett General Auditor 

Guy della-Cioppa Assistant to the President 

Nathan L. Halpern Executive Assistant 

AND DIVISIONS 

General Engineering 
Department 

William B. Lodge. . Director of Gen. Engineering 

A. B. Chamberlain Chief Engineer 

J. W. Wright Chief Radio Engineer 

H. A. Chinn Chief Audio Engineer 

Engineering Research and 
Development Department 

Peter C. Goldmark Director 

John H, Martin Executive Assistant 

Legal Department 

Julius Brauner General Attorney 

Howard L. Hausman Attorney 

Network Sales Department 

William C. Gittinger V.P. in Charge of Sales 

Douglas Coulter 

V-P and Dir. of Com. Program Development 

John J. Karol Sales Manager 

William J. Fagan Administrative Manager 

Allyn Jay Marsh Assistant Sales Manager 

Charles H. Smith Market Research Counsel 

Charles E. Midgley, Jr Sales Service Manager 

Nicholas Keesely Manager of Program Sales 

Chicago Office Network Sales, 410 North Michigan 



268 



W. Donald Roberts Western Manager 

Detroit Office Network Sales, Fisher Building 
Joseph Spadea Manager 

Program Department 

Davidson Taylor 

Vice President and Director of Programs 
William Fineshriber. . .Asst. Director of Programs 
R. S. Langham Coordinator of Broadcasts 

General 

James H. Fassett 

Supervisor of Serious Music Programs 

Larry Puck Supervisor of Popular Music 

Programs and Talent Scout 

Marjorie Morrow Casting Director 

Lucile Singleton. .. .Director of Vocal Auditions 
and Manager of Script and Record Library 
Frances Farmer Wilder 

Consultant on Daytime Programs 
Ted Husing Director of Sports Broadcasts 

Program Writing Division 

Robert J. Landry Director of Program Writing 

Program Operations 
Department 

James M. Seward Director of Operations 

I. S. Becker Assistant Director of Operations 

R. R. Ray. . .Assistant to Director of Operations 
Emily Newman. . .Asst. to Director of Operations 

Music Library Division 

Julius Mattfield Director of Music Library 

Network Operations Division 

Horace Guillotte Mgr. of Network Operations 

Program Typing Division 

Harriet Hess. .. .Supervisor of Program Typing 

Sound Effects Division 

Walter R. Pierson 

Manager of Sound Effects Division 
Davidson Vorhes Assistant Manager 

Technical Operations 
Division 

Henry Grossman 

Director of Technical Operations 
R. G. Thompson 

Manager of Technical Operations, Eastern Div. 

Traffic Division 

Hugh A. Cowham 

Commercial Engineer in Charge of Traffic 
A. H. Petersen Traffic Manager 

Public Affairs Department 

Edward R. Murrow. . V.P.-Direcror Public Affairs 

Paul W. White Director of News Broadcasts 

Wells Church 

Assistant Director of News Broadcasts 
Wm. J. Slocum, Jr Director of Special Events 

Education Division 

Lyman Bryson . .Director of Education 

Robert Hudson. . .Associate Director of Education 

Leon Levine Assistant Director of Education 

Helen Sioussat Director of Talks 

Elinor Inman. ...Director of Religious Broadcasts 



Press Information 

George Crandall Director 

Arthur Perles Assistant Director 

Michael Boscia Manager of Operations 

Charles F. Pekor, Jr.. .Assistant to the Director 
Walter Seigal. .Manager of Photographic Division 

Anne Harding Manager of Service Division 

Corinne Martin Trade News Editor 

Purchasing Department 

John E. Forsander Purchasing Agent 

Radio Sales 

J. L. Van Volkenburg General Manager 

H. A. Carlborg Eastern Sales Manager 

New York 

Wilbur S. Edwards Western Sales Manager 

Chicago 
John Brumbach. . .Representative, San Francisco 
H. H. Holtzhouser. .. Southern Sales Manager 

Atlanta 

Carter Ringlep Representative, St. Louis 

Meredith Pratt. .. .Representative, Los Angeles 

Richard Hess Supervisor of Research for 

C-0 Stations fir Radio Sales 

Research Department 

Elmo C. Wilson Director of Research 

Oscar Katz Associate Director of Research 

Edward Reeve Chief Statistician 

Reference Department 

William C. Ackerman 

Director of CBS Reference Department 
Stanford Mirkin 

Manager of Program Research Division 
Agnes Law Librarian 

Sales Promotion and 
Advertising Department 

Paul M. Hollister. . . .Vice President in Charge 
of Advertising & Sales Promotion 

John Fox Manager of Production 

Thomas D. Connolly 

Director of Program Promotion 
Louis Hausman. .Manager of Presentation Division 

Harry O'Brien Art Director 

Dick Dorrance. .. .Director of Promotion Service 
for C-0 Stations & Radio Sales 

Station Administration 
Department 

Howard S. Meighan 

Director of Station Administration 

Station Relations 
Department 

H. V. Akerberg Vice President in Charge 

of Station Relations 

J. Kelly Smith. .. .Director of Station Relations 

William A. Schudt, Jr.. .Eastern Division Manager 

Chicago Office, Station Relations 

410 North Michigan Avenue 

Ralph S. Hatcher. .. Central Division Manager 

Los Angeles Office, Station Relations 

Columbia Square 

Edwin Buckalew. .. .Western Division Manager 



269 



Television Department 

Lawrence W. Lowman 

Vice President in Charge of Television 
Worthington Miner 

Manager of Television Department 

George Moscovics Commercial Manager 

Ben Feiner, Jr Assistant Program Director 

James Kane Manager of Press Information 

for Television 

New York City 

WABC and WABC-FM, 485 MADISON AVE. 

Arthur Hull Hayes General Manager 

G. Richard Swift Program Director 

John Field, Jr Sales Manager 

Henry Grossman Chief Engineer 

Jules Dundes Sales Promotion Manager 

J. E. Doyle Director of Special Events 

BOSTON— WEEI 

182 Tremont Street 

Harold E. Fellows. .. .Manager of New England 

Operations for CBS and Gen. Mgr. of WEEI 

Kingsley F. Horton. .Assistant Manager-Director 

of Programs and Sales 

Walter Stiles, Jr Director of Engineering, 

Sound and Transcriptions 

John J. Murray Manager of Accounting, 

Personnel and Purchasing 

Raymond G. Giradin. .. .Production Manager and 

Assistant Program Director 

Marie Houlahan. . .Director of Press Information 

Guy C. Cunningham. .Director of Sales Promotion 

H. Roy Marks Assistant Sales Manager 

CHICAGO— WBBM and WBBM-FM 
410 North Michigan Avenue 
H. Leslie Atlass. . . .Vice President in Charge 
of Central Division and Gen. Mgr. of WBBM 

Frank Falknor Assistant General Manager 

Walter Preston Act. Dir. of Program Dept. 

Urban Johnson Chief Sound Technician 

G. V. Sherman Chief Engineer of WBBM 

J. V. McLoughlin 

Accountant, Office of Personnel Manager 

Everett Holies News Editor 

Thomas R. Rooney. .. .Sales Promotion Manager 

Erwin H. Shomo Sales Manager 

George T. Case. .. .Assistant Program Director 

Don E. Kelley Assistant to Executives 

MINNEAPOLIS— ST. PAUL— WCCO 
625 Second Avenue, South. 

Austin E. Joscelyn General Manager 

Eugene B. Wilkey Program Director 

J. J. Beloungy Chief Engineer 

Thomas Dawson Sales Manager 



Mary Doherty Accountant 

Carl Small Ward. . . .Manager of Sales Promotion 
and Director of Press Information 

LOS ANGELES— KNX 

Columbia Square 

D. W. Thornburgh. . . .Vice President in Charge 

of Western Division and Gen Mgr. of KNX 

Harry W. Witt. .. .Assistant General Manager 

Charles D. Ryder, Jr Manager of Accounting, 

Personnel and Purchasing 

Lester Bowman Mgr. of Tech. Operations 

Western Division and and Chief Eng. of KNK 

Clinton Jones News Editor 

Hal Hudson Western Program Director 

Charles Vanda .Program Director 

Lloyd Brownfield. . .Director of Press Information 
Ralph W. Taylor. ...Manager of Sales Promotion 
Chet Huntley 

Director of Special Features and Public Events 

J. Archie Morton Sales Manager, KNX 

Ben Paley Production Manager 

Charles E. Morin 

Sales Manager, Columbia Pacific Network 
George W. Allen 

Program Director, Columbia Pacific Network 

SAN FRANCISCO OFFICE 

Palace Hotel 

Wayne Stef f ner Manager 

ST. LOUS— KMOX 
401 South Twelfth Blvd. 

Wendell B. Campbell General Manager 

Jerry Hoekstra Assistant to General Manager 

Harry Harvey Chief Engineer 

David Sutton General Sales Manager 

J. Soulard Johnson Local Sales Manager 

Jack Sexton Program Director 

Robert F. DeVoe Supervisor of Accounting, 

Personnel and Office 

David Moore Director of Press Information 

Carrington W. Doebler 

Director of Sales Promotion 

WASHINGTON— WTOP 

Earle Building 

Earl H. Gammons. .Director of Washington Office 

Carl Burkland General Manager of WTOP 

Fox Case Assistant to the Director of the 

Washington Office 

Martin D. Wickett Program Director 

Clyde Hunt Chief Engineer 

Carl Gebuhr Publicity 

Robert S. Wood Director of Public Events 

Maurice Mitchell Sales Manager 

Roy Passman. .. .Director of Program Operations 



Stations Owned and Operated By 



Columbia Broadcasting System 



WABC, New York WTOP, Washington, D. C. 

WBBM, Chicago KMOX, St. Louis 

WCCO, Minneapolis-St. Paul KNX, Los Angeles 

Television Stations: FM Stations: 

WCBW, New York WABC-FM, New York 



WEEI, Boston 
WBBM-FM, Chicago 



270 



SAID President Truman in 
his first radio speech of 
the year — "1946 is our 
year of Decision." True of the 
United States as a nation, the 
statement is equally true of 
radio as an industry — but, 
more importantly, as a service 
to the people of America and 
the world. 

It is probably no hyperbole 
to say that what radio does in 
this coming year — as well as what it 
fails to do — will become the yardstick 
wherewith people will measure broad- 
casting. Upon this will depend whether 
people look upon radio as a force for 
peace and advancement or merely as a 
Punch-and-Judy show to which people 
turn when, in an idle moment, they seek 
a little amusement and laughter. 

Look at it this way. During the war, 
radio reached heights of service to the 
war fronts and the home front which 
earned the respect and confidence of the 
people: it demonstrated that, properly 
used, it had power to fight a war and help 
bring about a peace. People expect that 
radio, having developed such influence 
and technique, should continue to use its 
power to help the world find its way out 
of the darkness that presently engulfs it. 



That expectation on the part of the 
public is a responsibility, one that we, if 
we are to be worthy of our job as broad- 
casters, cannot shirk. And the first step 
toward use of the power we possess, is 
the realization that it has a strange and 
inescapable parallel to atomic power. We 
have seen the devastation which can be 
wrought by atomic power and by the 
power of broadcasting — when misused. 
We have yet to know what atomic energy 
can do for the benefit of mankind. By 
the same token, we do not yet know to 
what extent radio — properly used — can 
advance the good of mankind. Our first 
responsibility is to find out. 

Suppose we assume that 
radio is to be used to pro- 
mote peace — which, let Is 
say, translates, in practical 
terms, to informing and en- 
lightening radio's listeners 
the world over. How to 
start? Perhaps the first 




EDGAR KOBAK 
President 




step is to educate ourselves. 
To open our minds — and our 
air — to the knowledge without 
which there can be no peace 
and prosperity. 

Next, let us asume that only 
the truth will make the people 
free — and the world free from 
wars. It then behooves us to 
be honest with outselves and 
with our listeners — to play fair 
with them — to present the cur- 
rent scene and its significance — as it is 
and not merely as it is viewed by parti- 
sans in the one camp or the other. 



All this is a matter of programming. 
A matter of a new, an earnest, a search- 
ing, an humble approach to the entire 
question of programming. We have come 
far in our first twenty-five years, yes: 
but who knows how much farther we can 
go — how much farther we must go — be- 
fore we shall have fulfilled our responsi- 
bility in the use of a power that is as 
devastating (and could be as beneficial) 
at atomic energy. 

But programs can accomplish nothing 
unless they are heard — are listened to — 
are understood and are taken to heart. 

And we get down to the regions of 
practical and vexing problem. How to 
hold the listener? Perhaps it is not the 
smart thing to do — to admit that there 
is a possibility that the public may be- 
come — nay, has become — radio-weary. 
• 

What would happen if people did 
really become radio-weary? You can 
visualize the situation as well as I. And 
here is where we have another responsi- 
bility — to make radio so new, so fresh, 
so different, so interesting that people 
will not readily weary of it. Until we do 
that — or approach it measurably — we 
will find that the great impact which we 
expect we can exercise upon the eager, 
hungry and groping minds of a war- 
weary population will mere- 
ly fizzle like a V-2 dud that 
has buried itself in the 
ground. 

What we broadcasters 
make of radio in 1946 is in 
our hands — in our heads — 
in our hearts. This is the 
year of decision for us. 



MUTUAL BIROAP 




NETWORK FACILITIES 
AS OF FEB. 7, 7946 



AITIN6 %Y%7 





STAT.QN CALL LETTERS 



BRUNSWICK 
•UFFALO 
BURLINGTON 
CADILLAC 
CALUMET 
CANTON 
CEDAR RAPIDS 
CENTRALIA-CHEHALIS 
CHARLOTTE 
CHATTANOOGA 
CHICAGO 
CHICO 
CINCINNATI 
CLARKSDALE 
CLARKSVILLE 
' AND, O. 

'NO, TENN. 
CLINTON 
CLOVIS 
COLUMBIA 
COLUMBUS, MISS. 
COLUMBUS, O. 
CONWAY 
COOS BAY 
CORDELE 
CORINTH 
CORPUS CHRISTI 
DALLAS 
DALTON 
DECATUR 
DENVER 



KELA 

WAYS 

WDEF 

WSN 

KHSL 

WCPO-WLW 

WROX 

WJZM 

WHK 

W1AC 

KROS 

RICA 

WRIX 

WCBI 

WHRC 

WIAT 

ROOS 



DULUTH-SUPERIOR 
EASTON 
EL CENTRO 
ELIZABETH CITY 



|ti\„ 

FAYETTEVILLE 
fERGUS FALLS 
FITCHtURG 
FOND DU LAC 
FORT DODGE 
FORT SMITH 
FORT WORTH 
FREMONT 



GADSDEN 

GAINESVILLE, FLA. 

GAINESVILLE, GA. 

GALESBURG 

GALVESTON 

GARDEN CITY 

GLOVERSVILLE 

GOLDSBORO 

GRAND JUNCTION 

GRANTS PASS 

GREAT (END 

GREENFIELD 

GREENVILLE, MISS. 

GREENVILLE, N. C. 

GRIFFIN 

HAGERSTOWN 

HAMILTON 

HANNIBAL 

HARLAN 

HARRISBURG 

HARTFORD 

HASTINGS 

HAZELTON 

HELENA 

HENDERSON, KY 

HENDERSON. N. C. 

HOLYOKE 

HOT SPRINGS 

HOUSTON 

HUNTSVILLE 

IDAHO HALLS 

INDIANA 

INDIANAPOLIS 

I RON WOOD 



JAMESTOWN 
JANESVILLE 
JEFFERSON CITY 



KEY WEST 

KEARNEY 

KINGSTON 

KLAMATH FALLS 

LAFAYETTE 

LACONIA 

LA GRANGE 

LANCASTER 

LAREDO 

LAWTON 

LEWISTON, IDAHO 

LEV I 'ON, ME. 

LINCOLN 

LOGAN 

LONGVIEW. TEX. 

LONGVIEW, WASH. 

LOS ANGELES 

LOUISVILLE 

LOWELL-LAWRENCE 

LUDINGTON 

MACON 

MANITOWOC 

MARQUETTE 

MAPSHALLTOWN 

MARYSVILLE 

MEMPHIS 

MERCED 

MIDLAND 

MIDDLETOWN 

MINNEAPOLIS-ST. PAUL 

MINOT 

MONTEREY 

MOORHEAD 

MORGANTOWN 

MUSCLE SHOALS 

MUSKEGON 

NAMPA-BOISE 

NASHVILLE 

NEW BERN 

NEW CASTLE 



WDSM 
WEST 
KXO 
WCNC 



KTSW 
WLEU 
WDIC 

KORf. 



WSAR 
WFNC 
K6DE 



RFPW 
RFJZ 
KORN 



W6GA 

win 

KLUF 
RIUL 
WENT 



WJPR 

WGTC 

WR£U 

WJEJ 

WMOH 

KHM0 

WHLN 

WKBO 

WHTD 

KHAS 

WAZL 

KFPA 

WSON 



WDAD 
WIIC 
WJMS 



KSJR' 
WCLO 
KWOS 
KBTM 



KCKN 
WRWF 

KGFW 



WASX 
WLNH 
WLAG 
WGAL 
RFAI 
KSWO 
KRLC 



WGRC 

WLLH 

WRLA 

WNEX 

WOMT 

WDMJ 

KFJi 

RMYC 

WHBO 

RYOS 

WRAT 

RCRS 

WALL 

WLOL 

KLPM 

RbON 

RVOX 

WAJR 

WLAY 

WKK 

RFXD 

WSIX 

WHIT 

WRST 



OCALA 

OGDEN 

OGDENS6URG 

OKLAHOMA CITY 

OKMULGEE 

OLYMPIA 

OMAHA 

OPELIKA 

OTTUMWA 

OWENSIORO 

PALESTINE 

PAMPA 

PANAMA CITY 

PARIS 

PETERSBURG 

PHILADELPHIA 

PINE BLUFF 

PITTSBURGH 

PITTSFlELD 



PORT HURON 

PORTLAND 

PORTSMOUTH. 



PRICE 

PROVIDENCE 

PROVO 



RICE LAKE 

RICHMOND, IND. 

RICHMOND, VA. 

ROANOKE RAPIDS 

ROCHESTER 

ROCK HILL 

ROCK ISLAND DAVENPORT 

ROCK SPRINGS 

ROME 

ROSEBURG 

RUTLAND 

SACRAMENTO 

ST. ALBANS 

ST. LOUIS 

ST. PETERSBURG-TAMPA 

SALEM 

SALINA 

JRY. MD. 
M.I BURY, N. C. 
SALT LAKE CITY 
SAN ANGELO 
SAN ANTONIO 
SAN BERNARDINO 
SAN DIEGO 
SAN FRANCISCO 
SAN LUIS OBISPO 
SANTA ANA 
SANTA BARBARA 
SCHENECTAOY 
SEATTLE 
SEDALIA 
SELMA 

SHENANDOAH 
SHERMAN-DENISON 

SIOUX CITY 

SPENCER 

SPOKANE 

SPRINGFIELD 

STEUBENVILLE 

SUMTER 

SYLACAUGA 

SYRACUSE 

TACOMA 

TALLADEGA 

TALLAHASSEE 

TEMPLE • " 

TEXARKANA 

TOCCOA 

TRAVERSE CITY 

TUCUMCARI 

TULSA 

TUPELO 

TYLER 

VALDOSTA 

VALLEY CITY 

VERNON 

VICTORIA 

VINCENNES 

VISALIA 

WACO 
WALLACE 

WALLA WALLA 

WARREN 

WASHINGTON, D. C. 

WASHINGTON, PA. 

WATERBURY 

WATERTOWN 

WAYCROSS 

WICHITA 

WILKES-BARRE 

WILLIAMSON 

WILMINGTON 

WILSON 

WISCONSIN RAPIDS 

WORCESTER 



WTMC 
KLO 
WSLI 
ROCY 

KHie 

KST 
KBON 
WJHO 



WOMI 
KrDN 
WDLP 
RUT 



ROTN 

KpV 

WIRR 

WIK 

RPAC 

WHLS 

RALE 

WHEI 

WPAY 

WIIU 

ROAL 

WEAN 

KQVO 

WRAL 

RVCV 

WJMC 

WRIV 

WLEE 



WWSR 
RWR 
WTSP 
RSLM 
RSAL 
WIOC 
WSTP 
RAIL 
R6RL 



KTRI 
RICO 
RFIO 



KMO 
WHTI 
WTAL 
RTEM 



RVWC 
RVIC' 
WAOV 
RCQR 



WJPA 
WDEV 
WATN 
WA*X 

KFBI 



MUTUAL iKOAPCASTTBINI^ $¥$71 







STATION CALL UTTERS 



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.^mORK FACILITIES 
A S OF FEB. 1, 1946 



* MUTUAL ' * 
Broadcasting System 



Executives and Staff 
1440 Broadway, New York 18, N. Y. 
Phone, PEnnsylvania 6-9600 



Executive Personnel 



Officers 

Alfred J. McCosker 

New York, Chairman of the Board 

Edgar Kobak New York, President 

J. E. Campeau Detroit, Vice-President 

Robert D. Swezey 

New York, Vice-President 
and General Manager 

Philips Carlin New York, Vice-President 

in Charge of Programs 

Z. C. Barnes New York, Vice-President 

in Charge of Sales 

Carl Haverlin New York, Vice-President 

in Charge of Station Relations 

Robert A. Schmid New York, Vice-President 

in Charge of Advertising, Promotion 
and Research 

E. M. Antrim Chicago, Secretary 

J. E. Wallen New York, Treasurer 

Board of Directors 

Edgar Kobak MBS, New York 

E. M. Antrim WGN, Chicago 

Willet H. Brown Don Lee, Hollywood 

J. E. Campeau CKLW, Detroit 

Chesser Campbell WGN, Chicago 

H. K. Carpenter WHK, Cleveland 

Benedict Gimbel, Jr WIP, Philadelphia 

Alfred J. McCosker 

WOR, New York, Chairman 

John Shepard III Yankee Network, Boston 

Theodore C. Streibert WOR, New York 

Lewis Allen Weiss Done Lee, Hollywood 

Executive Committee 

Edgar Kobak MBS, New York 

Chesser Campbell WGN, Chicago 

H. K. Carpenter WBK, Cleveland 

John Shepard III Yankee Network, Boston 

Theodore C. Streibert WOR, New York 

Lewis Allen Weiss Don Lee, Hollywood 



Departments and Divisions 

EXECUTIVE OFFICERS 

Edgar Kobak President 

Robert D. Swezey 

Vice-President and and General Manager 
Jesse Thompson Policy Co-ordinator 

Accounting Department 

James E. Wallen Controller 

George Ruppel Asst. Controller 

George Westby Budget Director 

Legal Staff 

Louis C. Caldwell Washington, D. C. 

Andrew C. Hamilton Chicago 

Emanuel Dannett New York 

Engineering Department 

Esterly Chase Page Director of Engineering 

E. M. Johnson 

Chief Plans and Allocations Engineer 

Program Department 

Phillips Carlin 

Vice-President in Charge of Programs 

Adolph Opf inger Program Director 

Robert Novak 

Director of Talent and Program Development 

Idella Grindlay Kampf Assistant Director 

Bertram Hauser . . Cooperative Program Director 
Edwin T. Otis . Commercial Program Supervisor 
Harold Wagner . . . Assistant Program Manager 

H. L. Fishel Script Editor 

Herbert Rice Creative Producer 

Dorothy Ann Kemble 

Director of Continuity Acceptance 

Frank Chase In Charge of Program Sales 

Elsie Dick Director of Women's Activities 



274 



News anil Special Events 

A. A. Schechter 

Director of News and Special Events 

Tom Slater Manager of Special Events 

Paul Jonas 

Assistant Manager of Special Events 

Milton Burgh Manager of News Division 

Floyd Mack Manager, Operations 

John Newhouse Day Program Supervisor 

Hugo Seiler Night Program Supervisor 

John Thornton 

Manager of Overseas Operation 

Washington Staff 

Albert L. Warner. Director of News Activities 

Charter Heslep Administrative Head 

Alexandra Roudybush 

Administrative Assistant 
William Hillman Commentator 

Jack Paigej Presidential Announcers 

Karl Bates / 

Sales Department 

Z. C. Barnes . Vice-President in Charge of Sales 
Duncan R. Buckham . . . Eastern Sales Manager 
E. P. H. James . . . Manager of Sales Operations 
Torrence Danley 

Manager of National Sales Service 

Frank Kizis Eastern Service Manager 

George M. Benson .... Division Sales Manager 

Sales Promotion and 
Research Department 

Robert A. Schmid. .Vice-President in Charge of 
Advertising, Promotion and Research 

Peter Zanphir Assistant Director 

Harold Coulter 

Manager of Audience Promotion 

Richard Puff Manager of Research 

Arnold Roston Art Director 

Richard Redmond Advertising Director 

Foreign Correspondent for 

Robert F. Allen Mexico City 

Don Bell Tokyo 

Bob Brumby In U. S. (awaiting assignment) 

Owen Cunningham Honolulu 

Gerald Dougherty Buenos Aires 

Sidney Fine Moscow 

Arthur Gaeth Balkans 

Ted Hoskins Cairo 

Berger Jacobsen Sweden 



Publicity Department 

Jim O'Byron . Publicity Director 

Francis X. Zuzulo 

Assistant Director and Trade News Editor 

Helen Stedman Magazine Syndicate Editor 

John Skinner News Editor 

Bob Wilson Exploitation Director 

Geraldine Foster Photo Editor 

Carl Oswald Travelling Representative 

Norma Roberts Music Editor 

Station Relations Department 

Carl Haverlin 

Vice-President in Charge of Station Relations 

Charles Godwin Assistant to Mr. Haverlin 

Leslie L. Learned 

Manager of Engineering Traffic 

Lewis Tower Station Traffic Supervisor 

Dorothy Driscoll Manager of Station Traffic 

Paul Hancock Statistician 

Robert W. Carpenter 

Field Representative (Southwest Division) 
Harry Le Brun 

Field Representative (Southeast Division) 

Chicago Staff 

Adolph Hult Vice-President in Charge of 

Midwest Operations 

Carroll Marts Assistant to Vice-President 

Gilbert McClelland. .Sales Promotion Manager 

James Mahoney Manager of Western 

Division-Station Relations 

George P. Herro Publicity Director 

Myrtle Goulet Station Traffic Supervisor 

Detroit Staff 

Penabscot Bldg. 
Herbert Faust Central Division Manager 

Pittsburgh Office 

William Penn Hotel 
Richard Bachman Sales Representative 

Mutual Broadcasting System 

Seymour Korman Rome 

Jack Mahon In U. S. (on leave) 

Arthur Mann London 

Ken McLaughlin Chungking 

Charles Miner Shanghai 

Leslie Nichols Germany 

Robert Stewart Manila 

Helen Townsley Rio de Janiero 

Alfred Wagg .India— New Delhi 

Dorothy Williams Madrid 



275 



VfoW 



more information 




W/iot is this . . . 

NIELSEN RADIO 
INDEX 

Nielsen Radio Index is a method 
oi audience measurement by 
means of the Audimeter, a me- 
chanical recorder installed in 
radio sets in selected homes 
throughout the area. This de- 
vice charts tuning against time, 
and produces a record of every 
minute of every day. From this 
record, representing the listen- 
ing of a stratified cross-section, 
every type of audience meas- 
urement information is available. 
NRI has been in operation for 
the past five yeaTS and has 
been accepted and used by 
most major advertisers, agen- 
cies and radio networks. 



about listening in the WLW Merchandise-able 
Area . . . more accurately measured by the 

NIELSEN RADIO INDEX 



£ Because WLW-Iand is a big, BIG market, it is important to every 
adveruser to know how well he is covering that market with his 
radio advertising • Recognizing this increasing need for more 
FACTS, the Nation's Station, in the Fall of 1945. engaged the A. C. 
Nielsen Co., to record and tabulate, by means of Nielsen audi- 
meters, properly distributed in parallel with U. S. Bureau of Census 
figures for the area, a continuous record of all radio listening in the 
WLW Merchandise-able Area • In addition to the usual measure- 
ments of Homes Using Radio (sets-in-use). Average Audience and 
Share of Audience, for every quarter-hour from 6 A.M. to midnight, 
for every day of the week, WLW now offers additional yardsticks, 
such as Total Audience (percentage of total radio homes that heard 
any part of a program) and Holding Power (the ratio between Total 
Audience and Average Audience, in percentage of total minutes of 
listening) • And besides this regular information, WLW now can 
show you much more general information about coverage, circula- 
tion, penetration . . . about the relative audiences of individual 
stations and groups of stations in this area . , . about total minutes 
of listening . . . about frequency of tuning to WLW and to other 
stations and groups • All this, and more, is available now 
through the Nielsen Radio Index, separately tabulated for the WLW 
Merchandise -able Area, to help you plan your radio advertising in 
this big, BIG market more intelligently and more effectively. 



WLW 



THE NATION'S MOST MERCHANDISE-ABLE STATION 

DIVISION OF THE CROSLEY CORPORATION 



276 



THE start of 1946 finds radio, 
like every other industry, at 
the crossroads. Policies 
adopted this first year of peace 
will establish the pattern for 
many years to come. Therefore 
it is fitting that we pause now 
for a review of our position at 
this historic jumping off place. 

The Broadcasters of the United 
States are now better able to 
serve their listeners than at any 
time in radio history. We have 
at our command the world's greatest en- 
tertainment and finest music. Radio, 
which during the war gave the public the 
"News Listening Habit" through its ex- 
tensive coverage, will now provide news 
of the world on a scale never before en- 
visioned. Public affairs will continue to 
be covered thoroughly through special 
public service programs with authorita- 
tive speakers representing many view- 
points. 




NILES TRAMMELL 
President 



The National Broadcasting 
Company has been planning tech- 
nical as well as program ad- 
vances and already some of those 
preparations are being set in mo- 
tion. Our Engineering Depart- 
ment, busy with many secret 
projects during the war which 
only now are coming to light, has 
begun the job of modernizing fa- 
cilities worn by war service. 

Many wartime discoveries now 
are being incorporated in our 
regular service, with AM, FM and tele- 
vision all represented. We have com- 
pleted plans and field surveys for post 
war television and FM transmitting fa- 
cilities and have filed applications with 
the FCC for television licenses at Chi- 
cago, Los Angeles, Washington and 
Cleveland, and FM licenses at Washing- 
ton, Chicago, Cleveland, Denver and San 
Francisco. 



Probably best demonstrating the past 
and future of news and special events 
are the "Army Hour" and "National 
Hour" programs. During the war, the 
"Army Hour" was the public's closest 
radio link to its loved ones all around 
the world, giving listeners up-to-the- 
second news of our fighting men, and 
describing vividly the life they led. When 
the "Army Hour" became a "peace 
casualty," NBC replaced it with the 
"National Hour," which is designed to 
dramatize vital problems of the day 
closest to the public's welfare. Com- 
parative ratings show audience interest 
continuing on a high plane. 



Our staff is constantly be- 
ing strengthened by the re- 
turning stream of key men 
from the armed forces. 
Others are being encour- 
aged to enter the radio in- 
dustry through our "Wel- 
come Home Auditions." 




A new transmitter will be installed this 
year atop the Empire State Building for 
our television station WNBT. We will 
operate a network between New York 
and Washington in 1946, and New York 
and Boston in 1947. Other regional net- 
works will be established as soon as 
possible. The program service also will 
be enlarged. 



Construction of a new wing housing 
two audience studios was launched 
recently in Hollywood. Modernization of 
our Chicago studios is in progress. In 
New York's Radio City a studio incor- 
porating many new developments in 
acoustical control was completed. 

The National Broadcast- 
ing Company is entering 
with confidence what I pre- 
dict will be the greatest 
year in broadcasting history 
— truly an auspicious time 
for NBC to mark its 20th 
anniversary. 



277 



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NETWORK FACILITIES 
AS OF JAN. 1, 1946 



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NATIONAL 



CASTING COMPANY 



NATIONAL 

Broadcasting Company 



30 Rockefeller Plaza 20, New York City 
(Telephone number, Circle 7-8300) 

Registered Telegraphic Address 
NATBROCAST NEW YORK 



James Rowland Angel 
Arthur E. Braun 
Bertram Cutler 



BOARD OF DIRECTORS 



Gano Dunn 
Frank M. Folsom 
James G. Harbord 



Edward W. Harden 
Edward F. McGrady 
De Witt Milhauser 



Niles Trammel! 



Frank E. Mullen 
Edward J. Nally 
David Sarnoff 



Officers 



David Sarnoff Chairman of the Board 

Niles Trammell President 

Frank E. Mullen, 

Vice President & General Manager 
A. L. Ashby. . .Vice President & General Counsel 

C. Lloyd Egner Vice President 

0. B. Hanson Vice President 

William S. Hedges Vice President 

Harry C. Kopf Vice President 

John H. MacDonald. . .V.P. & Assistant Secretary 



Clarence L. Menser Vice President 

John F. Royal Vice President 

Frank H. Russell Vice President 

Sidney N. Strotz Vice President 

Rcy C. Witmer Vice President 

R. J. Teichner Treasurer 

H. F. McKeon Controller 

Lewis MacConnach Secretary 

C. E. Pfautz Assistant Secretary 



DEPARTMENTS AND DIVISIONS 



Executive Officers 

Niles Trammell President 

Frank E. Mullen 

Vice President & General Manager 
James Rowland Angell. . Public Service Counselor 
Clayland T. Morgan. ..Assistant to the President 
John H. MacDonald, 

Vice President in Charge of Finance 

Advertising and Promotion 
Department 

Charles P. Hammond Director 

James Nelson Assistant Director 

Parmelee W. Cusack Art Director 

Charles Vaill, 

Manager of Network Sales Promotion 

Continuity Acceptance 
Department 

J. K. Mason Manager 



Controller's Department 

Harry F. McKeon Controller 

Harold M. Kelly Assistant Controller 

Hugh R. McGeachie Assistant Controller 



Engineering Department 

0. B. Hanson. . .Vice President & Chief Engineer 
George McElrath, 

Manager of the Engineering Department 
William A. Clarke Administrative Assistant 

E. R. Cullen. Operations Assistant to the Manager 

J. D'Agostino Staff Engineer 

Raymond F. Guy. ...... Radio Facilities Engineer 

C. A. Rackey. .Audio & Video Facilities Engineer 
R. E. Shelby. .Director of Technical Development 
George E. Stewart. .National Recording Supervisor 

F. A. Wankel Eastern Division Engineer 

J .Word, Jr Manager of Technical Services 



280 



Finance Department 

John H. MacDonald, 

Vice President in Charge of Finance 
J. Robert Myers, 

Assistant to Vice President in Charge of Finance 
Charles A. Wall, 

Adm. Asst. to V.-Pres. in Charge of Finance 

General Service Department 

Edward M. Lowell. . . .Director of General Service 
W. R. Thompson, 

Supervisor of Building Maintenance Division 
Leslie C. Vaughan, 

Manager of Office Services Division 

Gnest Relations Department 

William Ervin Manager 

Peter Tintle Assistant Manager 

Albert E. Walker. Asst. Mgr. of Special Activities 
Robert Wogan Assistant Manager 

Information Department 

Horton Heath Director 

Mrs. Irene Kuhn Assistant Director 

Anita Barnard. .Mgr. of Correspondence Division 

International Department 

Fred Bate Manager 

Legal Department 

A. L. Ashby. . .Vice President & General Counsel 

Henry Ladner Assistant General Counsel 

Carlyle E. Yates Assistant General Counsel 

Edmund Souhami Attorney 

John P. King. , Attorney 

Paul B. Lynch Attorney 

Richard H. Graham Attorney (Hollywood) 

Edward J. McCrossin Attorney (Chicago) 

Wilson I. Hurt Attorney (Denver) 

Cahill, Gordon, Zachry & Reindel Counsel 

(New York & Washington) 

National Spot Sales 
Department 

James V. McConnell Manager 

Willan C. Roux Assistant Manager 

William 0. Tilenius Assistant Manager 

Network Sales Department 

Roy C. Witmer Vice President in Charge 

Edward R. Hitz.Asst. to Vice President in Charge 
I. E. Showerman. Eastern Division Sales Manager 

F. Melville Greene Sales Service Manager 

George H. Frey Asst. Sales Manager 

News and Special Events 
Department 

William F. Brooks, 

Director of News and Special Events 

Francis C. McCall Manager of Operations 

Adolph Schneider. Acting Manager of Operations 
Joseph 0. Meyers Assistant to the Director 

Personnel Department 

Ernest de la Ossa Director of Personnel 

Ashton Dunn Manager 



Ruth Hurd Records and Research Manager 

Helen Kcrday Employment Manager 

Planning and Development 
Department 

William S. Hedges. .. .Vice President in Charge 

James M. Gaines Manager 

Philip I. Merryman, 

Director of Facilities Development 

Press Department 

Sydney Eiges Manager 

Thomas E. Knode Assistant Manager 

Program Department 

Clarence L. Menser. . . .Vice President in Charge 
Thomas H. Belviso. Manager of the Music Library 

Frank Black General Music Director 

Thomas Risworth, 

Manager of Package Program Sales 

Samuel Chotzinoff Manager, Music Division 

Patrick J. Kelly Supervisor of Announcing 

Frederick Knopfke. . .Supervisor of Sound Effects 

William Stern Director of Sports 

Thomas McCray Eastern Program Manager 

Richard P. McDonagh. . Manager, Script Division 
de Lancey Provost, 

Assistant to Program Manager of WEAF 

Arch Robb Night Program Manager 

Fred Shawn Administrative Assistant 

Grace H. Sniffin Supervisor Business Office 

Wynn Wright National Production Manager 

Public Service Department 

James Rowland Angell. .Public Service Counselor 

Dwight B. Herrick Manager 

Margaret Cuthbert, 

Director of Programs for Women b Children 
Sterling Fisher. Assistant Public Service Counselor 
Mrs. Doris Corwith. . . .Assistant to the Manager 
Jane T. Wagner. . '. .Director of Home Economics 
Gilbert C. Chase, 

Specialist, Latin-American Music & Literature 

Radio Recording Department 

C. Lloyd Egner Vice President in Charge 

Robert W. Freidheim Manager 

Henry P. Hayes, 

Assistant to Vice President & Business Manager 
Norman Cloutier. Manager of Thesaurus Programs 
Charles G. Hicks, Jr.. .Recording Sales Manager 
Willis B. Parsons, 

Thesaurus & Syndicated Sales Manager 

William Seth Director of Sales Promotion 

George C. Stevens Office Manager 

H. H. Wood Program Manager 

Research Department 

Hugh M. Beville Director 

Barry T. Rumple Manager 

Stations Department 

Easton C. Woolley Director 

Stations Relations 
Department 

Sheldon B. Hickox, Jr Manager 



281 



Traffic Department 

Harry A. Woodman Traffic Manager 

Television Department 

John F. Royal Vice President in Charge 

Noran Kersta Manager 

N. Ray Kelly, 

Manager, Program Production Facilities 

Reynold Kraft Sales Manager 

Warren Wade, 

Executive Director, Program Division 
John T. Williams Business Manager 

Transportation Department 

Marie F. Dolan Manager 

Treasurers Department 

Rudolph J. Teichner Treasurer 

William D. Blrxham Purchasing Agent 

William A. Williams. Assistant to the Treasurer 

Operated Stations 

STATION MANAGERS 
Vernon H. Pribble. .Manager of Station WTAM 

Lloyd E. Yoder Manager of Station KOA 

John W. Elwood Manager of Station KPO 

Carleton D. Smith Manager of Station WRC 

Central Division — Chicago 

Merchandise Mart, Chicago 54, III. 
Tel— Superior 8300 
Harry C. Kopf, 

V. Pres. £r Gen. Mgr. of the Central Division 

Oliver Morton National Spot Sales Manager 

Emmons C. Carlson, 

Sales Promotion fir Advertising Manager 
Frank E. Chizzini. . .Manager of Radio Recording 
Henry D. Livezey. . . Manager of Guest Relations 

Eric Danielson Program Traffic Supervisor 

Robert M. Guilbert. Continuity Acceptance Editor 

William Drips Director of Agriculture 

Everett G. Mitchell, 

Director of Agriculture for Station WMAQ 

Jules Herbuveaux Program Manager 

Frederick A. Jacobson, Jr.. .Production Manager 

A. W. Kaney Stations Relations Department 

Howard C. Luttgens, 

Central Division Chief Engineer 

Paul McCluer Sales Manager 

Edward J. McCrossin Attorney 

William J. Murphy Script Editor 

William B. Ray, 

Manager, News and Special Events 

Jack Ryan Manager of Press Relations 

Judith C .Waller Director of Public Service 

John F. Whalley. . . . Business Manager 



Western Division- 
Hollywood 

Sunset Blvd. and Vine St., Hollywood, Calif. 
Tel— Hollywood 6161 

Sidney N. Strotz Vice President in Charge 

Joseph J. Alvin. .Manager News fir Special Events 

Frank A. Berend Sales Manager 

Harold J. Bock, 

Mgr. of Press Dept. fir Dir. of Pub. Rel. 

Frank V. Dellett Auditor 

Frank E. Ford, 

Manager, Sales Promotion Department 
Lewis S. Frost, 

Asst. to V. Pres fir Western Div. Program Mgr. 

Paul B, Gale Traffic Supervisor 

Donald Honrath, 

Manager, Continuity Acceptance Department 
Robert E. Howard, 

Manager, National Spot Sales Department 
Henry C. Maas, 

Manager of Sales and Program Traffic 
Jennings Pierce, 

Director of Public Service & Mgr. of Sta. Rel. 

Alex S. Robb Manager of Package Sales 

A. H. Saxton. .Chief Engineer, Western Division 

Donn B. Tatum Attorney 

Oscar C. Turner, 

Manager, Radio Recording Department 

Washington, D. C. 

724 Uth Street N.W., Washington, D. C. 
Phone— Republic 4000 

Frank M. Russell Vice President in Charge 

Carleton D. Smith Manager WRC 

R. G. Goldenstroth Auditor 

Albert E. Johnson Engineer in Charge 

William McAndrew, 

Director, News and Special Events 

George Wheeler Assistant to Manager 

Mahlon Glascock Sales Manager 

Ward Hubbard, 

Manager, Radio-Recording Department 

Foreign Representatives 

ENGLAND 

Stanley Richardson Manager, London Office 

43 Berkeley Square, London, England 
Tel. Grosvenor 3150, Grosvenor 1905 

NBC Stations Planning and Advisory Committee 

NBC STATIONS PLANNING AND 
ADVISORY COMMITTEE 

Clair McCollough WGAL, Lancaster, Pa. 

G. Richard Shafto WIS, Columbia, S. C. 

Nathan Lord WAVE, Louisville 

Harold Wheelahan WSMB, New Orleans 

Stanley E. Hubbard KSTP, St. Paul 

Edgar T. Bell WKY, Oklahoma City 

Richard O. Lewis KTAR, Phoenix, Ariz. 

Arden X. Pangborn KGW, Portland, Ore. 



282 



NBC Foreign Correspondents 

Henry Cassidy, Edwin Haaker, Romney Wheeler, Calvin Hirsh, William Shaplen, China 

London Sven Norberg, Stockholm 

Paul Archinard, Paris A. D. Bramstedt, Fairbanks 

Robert Magidoff, Eddie Gilmore, Daniel DeLuce, George Thomas Fclster, Japan 

Moscow Harwood Hull, Jr., Puerto Rico 

Roy Porter, Berlin Max Jor(Jan Berne 

Frank O'Brien, Ca.ro Dona|(J L Ferguson (Rio de j aneiro)> Leon 

Guthrie Janssen, Philippines Hochstetter (Buenos Aires), South America 

James M. Wahl, Hawaii Peter Brennan, Panama 

Stations Owned and Operated by the 

NATIONAL BROADCASTING COMPANY 

WEAF New York Owned and operated by NBC 

WMAQ Chicago Owned and operated by NBC 

WRC Washington Owned and operated by NBC 

WTAM Cleveland Owned and operated by NBC 

KPO San Francisco Owned and operated by NBC 

KOA Denver Owned and operated by NBC 






KEYSTONE 
Broadcasting System 



Headquarters 

580 Fifth Avenue 

New York, N. Y. 

Phone, LOngacre 3-2221 

Officers & Directors 

President Michael M. Sillerman 

Vice-President .... Naylor Rogers 

Vice-President Mort Adams 

Vice-President Arthur Wolf 

Vice-President William Wolf 

Secretary-Treasurer Sidney J. Wolf 

Assistant Treasurer Joseph Bayer 



Offices 



New Yorh 

580 Fifth Avenue 
Phone, LOngacre 3-2221 

General Manager Michael M. Sillerman 

Director of Station Relations Mort Adams 

Manager of Station Relations. .James P. Lappin 

Sales & Promotion Consultant Alvin Austin 

Director Promotion-Research Calvin Fox 

Office Manager Rosita Seale 

Account Executive Albert F. Dykes 

Account Executive Noel A. Rhys 



Chicago 

134 North La Salle St. 

Chicago, 111. 

Phone, State 4590 

Secretary -Treasurer Sidney J. Wolf 

Accountant Elizabeth M. Mueller 

Western Sales Manager Naylor Rogers 

Hollywood 

6331 Hollywood Blvd. 

Hollywood, Calif. 
Phone, Hollywood 5338 

Program Director Elaine N. Gonda 

Pacific Coast Sales Ralph W. Harker 



SERVICES OFFERED? Keystone Broadcasting System is a transcription net- 
work principally covering BEYOND-METROPOLITAN markets from coast to 
coast. Its affiliated stations are Joined together in a national system by means 
of transcriptions, eliminating wire charges. At time of going to press, the net- 
work includes 200 affiliated stations. The network supplies its stations with 
48 fully scripted sustaining shows per week filling 2 hours per day, seven days 
each week, to a total of 14 hours per week. This is the only national, full-sized 
network in the United States offering national radio advertisers the opportunity 
to cover the BEYOND-METROPOLITAN markets intensively, in a single transac- 
tion, by means of electrical transcription. The system offers its facilities in 
network time periods from one hour down to five minutes and also makes 
available announcement periods down to twenty-five word length. 

284 



REGIONAL 
NETWORKS 



Arizona Broadcasting 
System 

(ABC Network) 

711 Heard Bldg., Phoenix, Ariz. 

Phone 4-4161 

PERSONNEL 

Manager Dick lewis 

Commercial Manager Bill Harvey 

Promotion Manager Arnold LaBenz 

STATIONS 
KTAR; Phoenix; KVOA, Tucson; KYUM. 
Yuma; KGLU, Saiford; KWJB, Globe; KYCA, 
Prescott. 

NATIONAL REPRESENTATIVE 

Paul H. Raymer Company 

• 

The Arizona Network 

836-838 N. Central Ave., Phoenix, Ariz. 

Phone: 4-4144 

PERSONNEL 

Manager Albert D. Johnson 

Program Manager J. R. Williams 

Commercial Manager John L. Hogg 

KTUC Manager Lee Little 

KSUN Manager Dave Karbach 

STATIONS 
KTUC: Tucson; KSUN, Bisbee-Douglas- 
Lowell. 

NATIONAL REPRESENTATIVE 

John Blair & Company 

• 

Arrowhead Network 

WEBC Bldg., Duluth, Minn. 

Phone, Melrose 2873 

PERSONNEL 

General Manager W. C. Bridges 

Director of Operations. .. .H. E. Westmoreland 

Promotion Manager H. H. Sonnenburg 

WMFG Manager Harry Hyett 

WHLB Manager Greg Rouleau 

WEAU Manager Clyde Riddle 

WJMC Manager Leonard Anderson 

STATIONS 
WEBC, Duluth, Minn.; WMFG, Hlbblng, 
Minn.; WHLB, Virginia, Minn.; WEAU, Eau 
Claire; WJMC, Rice Lake. 

REPRESENTATIVE 
George P. HoUingbery Co. 



Connecticut State Network 

270 Atlantic St., Stamford, Conn. 
Phone: Stamford 3-0747 

PERSONNEL 

President Harold H. Meyer 

Director Glover DeLaney 

Director G. J. Morey 

Director Richard Davis 

Director Sam Elman 

Director Levon Thomas 

STATIONS 
WNAB. Bridgeport; WATR, Wcrterbury; 
WSRR, Stamford; WNLC, New London; WELL 
New Haven; WTHT, Hartford. 

REPRESENTATIVES 
Helen Wood, New York 
Bertha Barman (Boston) 

• 

Don Lee Broadcasting System 

5515 Melrose Ave., Hollywood 38, Calif. 
Phone: Hollywood 8111 

PERSONNEL 

President , Thomas S. Lee 

Vice-President & General Manager 

Lewis Allen Weiss 
Vice-President & Asst. General Manager 

Willet H. Brown 

Secretary -Treasurer . . . . . A. M. Quinn 

General Sales Manager Sydney Gaynor 

Asst. Gen. Sales Manager . . Henry Kerstenkorn 

Program Director Pat Campbell 

Production Director William Randol 

Continuity Acceptance Dir. . . William Williams 
News & Special Features Dir. . . Les Mawhinney 

Chief Supervisor Tony La Frano 

Dir. of Station Relations Pat Campbell 

Publicity Director Harriet Crouse 

STATIONS 
NORTHERN CALIFORNIA: KFRC, San Fran- 
cisco; KHSL, Chico; KIEM, Eureka; KFRE, 
Fresno; KMYC, Marysville; KYOS, Merced; 
KDON, Monterey; KVCV. Redding and KXOA, 
Sacramento. 



285 













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REGIONAL N ETWO R K S 



• • • 



SOUTHERN CALIFORNIA: KHJ, Los Angeles; 
KXO, El Centre; KFXM, San Bernardino; KGB, 
San Diego; KVEC. San Luis Obispo; KVOE, 
Santa Ana; KDB, Santa Barbara and KCOK. 
Tulare-Visalia. 

OREGON: KALE. Portland; KWIL, Albany; 
KAST, Astoria; KBND, Bend; KOOS, Coos Bay; 
KORE, Eugene; KUIN, Grants Pass; KFJL 
Klamath Falls, KRNR, Roseburg and KSLM, 
Salem. 

WASHINGTON: KOL. Seattle; KXRO, Aber- 
deen; KELA, Centralia; KRKO. Everett; KWLK. 
Longview; KGY, Olympia; KFIO, Spokane; 
KMO, Tacoma; KUJ, Walla Walla and KIT, 
Yakima. 

IDAHO: KRLC, Lewiston; KWAL, Wallace. 
NATIONAL REPRESENTATIVE 
John Blair & Co. 

• 

Georgia Major Market Trio 

(Address Any Station or The Katz Agency) 
PERSONNEL 

Associate Manager (WGST) Frank Gaither 

General Manager (WTOC W. T. Knight 

General Manager (WMAZ) Wilton E. Cobb 

STATIONS 
WGST. Atlanta; WMAZ. Macon; WTOC. 
Savannah. 

REPRESENTATIVE 
The Katz Agency 

• 

I liter mountain Network 

248 S. Main St., Salt Lake City. Utah 
Phone: 4-1843 

President A. L. Glasman 

General Manager George C. Hatch 

General Sales Manager Lynn L. Meyer 

Engineering Director D'Orr Cozzens 

STATIONS 

KALL, Salt Lake City. Utah; KLO, Ogden, 

Utah; KOVO. Provo, Utah; KVNU, Logan. 

Utah; KOAL, Price, Utah; KID, Idaho Falls, 

Idaho and KVRS, Rock Springs, Wyo. 

REPRESENTATIVE 

Adams J. Young, Jr., Inc. 

• 

Kansas State Network 

c/o Don Davis, Scarritt Bldg., Kansas City. Mo. 

Phone: Harrison 1161 

PERSONNEL 

Sales Manager Don Davis 

Program Co-Ordinator John Wahlstedt 

EXECUTIVE COMMITTEE 
Robert Lindsey (KFBI); Bob Laubengayer 
(KSAL); J. Nelson Rupard (KTSW); Clem Mor- 
gan (KVGB); John Schilling (WHB). 
STATIONS 
WHB, Kansas City (Mo.); KFBI. Wichita; 
KSAL. Salina; KTSW. Emporia; KVGB. Great 
Bend. 



The Lone Star Chain 

806 Tower Petroleum Bldg.. Dallas (1) 

Riverside 5663 

PERSONNEL 

Chairman of Operating Committee . O. L. Taylor 

Managing Director Clyde B. Melville 

STATIONS 
KGKO. Fort Worth-Dallas; KXYZ, Houston; 
KRIS, Corpus Christi; KTSA, San Antonio; 
KRGV. Weslaco; KGNC. Amarillo; KFYO, Lub- 
bock. 

NATIONAL REPRESENTATIVES 
Taylor-Howe-Snowden Radio Sales 

• 

Maryland All-Home Network 

10 East North Ave.. Baltimore 2. Md. 

Phone: Mulberry 1300 

PERSONNEL 

Director of Nat'l Sales . . . Andrew H. Hilgartner 

Director of Local Sales William S. Pirie 

STATIONS 
WFBR. Baltimore, Md.; WBOC. Salisbury. 
Md.; WJEJ, Hagerstown, Md. 

NATIONAL REPRESENTATIVES 
John Blair & Co. 

• 

Mason-Dixon Radio Group 

8 W. King St., Lancaster. Pa. 
Phone 5259 
PERSONNEL 

General Manager Clair R. McCoIlough 

Sales Manager J. Robert Gulick 

Technical Director J. E. Mathiot 

STATIONS 

WDEL, Wilmington, Del.; WORK, York, Pa.; 

WKBO, Harrisburg, Pa.; WGAL, Lancaster, Pa.; 

WAZL, Hazleton. Pa.; WEST, Easton. Pa. 

NATIONAL REPRESENTATIVE 

Paul H. Raymer Co.. Radio Advertising Co. 

• 

Michigan Radio Network 

Operated by King-Trendle Broadcasting Corp. 

Stroh Bldg., Detroit, Mich. 

Phone: Cherry 8321 

PERSONNEL 

President George W. Trendle 

General Manager H. Allen Campbell 

Adv. & Sales Prom. Mgr. . . Wm. J. Hendricks, Jr. 

Commercial Manager James G. Riddell 

STATIONS 
WXYZ. Detroit (Key Station); WBCM, Bay 
City; WFDF, Flint; WJIM, Lansing; WIBM. Jack- 
son; WELL, Battle Creek; WLAV, Grand 
Rapids; WSOO, Saulte Ste. Marie; WKBZ. 
Muskegon. 

REPRESENTATIVE 
Paul H. Raymer Co. 



287 



McClatcby Beeline 

708 Eye St., Sacramento 4, Cal. 
Phone: Sacramento 25011 

PERSONNEL 

President Eleanor McClatchy 

National Sales Mgr Robert A. Street 

Program Director John J. Groller 

Promotion Director Evert S. Peterson 

Agricultural Editor Hamilton L. Hintz 

Technical Director Norman Webster 

STATIONS 
KERN, Bakersfield, Cal.; KMJ, Fresno, Cal.; 
KFBK, Sacramento, Cal.; KWG, Stockton, Cal.; 
KOH, Reno, Nev. 

REPRESENTATIVE 
Paul H. Raymer Company 

• 

Mississippi Valley Network 

E-6622 First National Bank Bldg., St. Paul, 

Minn. 

Phone: Cedar 8579 

PERSONNEL 

Chairman of Board John W. Boler 

President Howard S. Johnson 

Vice President-Gen. Mgr Donn Clayton 

Vice President-Sales William J. Kutsch 

Western Div. Sales Mgr William E. Ware 

Assistant to Vice President .... Harland Ohde 
Controller Florence Tibeau 

BRANCH OFFICES 

360 N. Michigan Ave., Chicago 1, 111. Phone. 
Central 4894, William J. Kutsch, Vice President. 
Empire State Building, New York 1, N. Y., 
Phone LOngacre 3-4374, William J. Kutsch, 
Vice President. Rand Tower, Minneapolis, 
Minn., Harland Ohde, Assistant to Vice Presi- 
dent. 

STATIONS 

North Central Broadcasting System, Inc., 
operators of Mississippi Valley Network. 76 
affiliated stations located within twelve mid- 
western states. For station lists, contact North 
Central Broadcasting Systems, Inc. 

• 

New England Regional 
Network 

26 Grove St., Hartford, Conn. 
Phone: Hartford 2-3181 

PERSONNEL 

Chairman Paul W. Morency 

Lee B. Wailes, John J. Boyle, Wm. H. Rines. 

STATIONS 
WBZ, Boston, Mass.; WCSH, Portland, Me.; 
WJAR, Providence, R. I.; WLBZ, Bangor, Mo.; 
WTIC, Hartford, Conn.; WRDO. Augusta, Me. 

REPRESENTATIVE 
Weed & Company 



North Central Broadcasting 
System, Inc. 

E-622 First National Bank Bldg., St. Paul, Minn. 

Phone: Cedar 8579 

See Mississippi Valley Network. 

• 

Northern Broadcasting & 
Publishing, Ltd. 

Thomson Bldlg., Timmins, Ont., Canada 
Phone: 500 

PERSONNEL 

President R. H. Thomson 

Secretary-Treasurer S. F. Chapman 

Supervisor of Stations Jack M. Davidson 

Chief Engineer George McCurdy 

Manager (CKGB) H. Freeman 

Manager (CJKL) C. Chambers 

Manager (CFCH) Cliff Pickrem 

Manager (CHEX) H. Cooke 

Manager (CKWS) Roy Hoff 

STATIONS 
CKGB, Timmins, Ont.; CJKL, Kirkland Lake, 
Ont.; CFCH, North Bay, Ont.; associated with 
CKWS, Kingston, Ont.; and CHEX, Peterbor- 
ough, Ont. 

BRANCH OFFICES 

Bank of Commerce Bldg., Toronto, Ontario 

Phone: E.L. 1165 

Manager R. H. Thomson 

1010 University Tower, Montreal, Quebec 

Phone: H.A. 3051 

Manager R. A. Leslie 

• 

Northwest Network 

c/o KSTP, Hotel Saint Paul. St. Paul, Minn. 

Phone, Cedar 5511 
Sales Office: c/o KSTP, Radio City, Minne- 
apolis 2, Minn. 

Phone: Bridgeport 3222 

PERSONNEL 

General Manager Stanley E. Hubbard 

Treasurer Kenneth M. Hance 

Sales Manager Miller C. Robertson 

STATIONS 
KSTP, St. Paul-Minneapolis, Minn. (Key sta- 
tion); WEBC, Duluth, Minn.; KYSM, Mankato, 
Minn.; WMFG, Hibbing, Minn.; WHLB, Vir- 
ginia, Minn.; KROC, Rochester, Minn.; KFAM, 
St. Cloud, Minn.; KFYR. Bismarck, N. D.; 
WDAY, Fargo, N. D.; WEAU, Eau Claire. 
Wise, WJMC, Rice Lake, Wise. 

NATIONAL REPRESENTATIVE 
Edward Petry & Co. 

• 

The Oklahoma Network 

APCO Tower, Oklahoma City, Okla. 

PERSONNEL 
Managing Director Robert D. Enoch 



288 



REGIONAL NETWORKS 



STATIONS 
KTOK, Oklahoma City; KGFF, Shawnee; 
KBIX, Muskogee; KCRC. Enid; KADA. Ada; 
KOME. Tulsa; KVSO, Ardmore. 

NATIONAL REPRESENTATIVE 
Tay'.or-Howe-Snowden Radio Sales 



STATIONS 
WFIL, Philadelphia; WEST. Easton; WORK. 
York; WAZL, Hazleton; WGAL, Lancaster; 
WGBI. Scranton; WBRE, Wilkes Barre; WKBO. 
Harrisburg; WKOK. Sunbury; WRAK, Wil- 
liamsport; WFBG, Altoona; WJAC, Johnstown; 
WLEU. Erie; WSAN, AUentown; WWSW. 
Pittsburgh; WSNJ. Bridgeton. N. J. 



Oklahoma Metropolitan Line 

c/o KOMA. Biltmore Hotel 

Oklahoma City. Okla. 

Phone: 2-3291 

PERSONNEL 

General Manager (KOMA) Kenyon Brown 

Sales Prom. Mgr Webster L. Benham. Jr. 

Dir. of Programs & News Bill Bryan 

Chief Engineer M. W. Thomas 

Production Manager Paul Buenning 

STATIONS 
KOMA. Oklahoma City; KTUL. Tulsa; KWFT. 
Witchita Falls, Texas. 

NATIONAL REPRESENTATIVE 
Free & Peters, Inc. 



The Pennsylvania Network 

1622 Chestnut St.. Philadelphia 3, Pa. 
Phone Locust 7700 

PERSONNEL 

General Manager Leon Levy 

Asst. Manager P. J. Sharkey 

Technical Director George Lewis 

STATIONS 
WCAU. Philadelphia (key station); WGAL. 
Lancaster; WORK, York; WAZL, Hazleton; 
WEST. Easton; WSAN, AUentown; WFBG. 
Altoona; WERC, Erie; WLEU, Erie; WHP, 
Harrisburg; WKBO, Harrisburg; WJAC, Johns- 
town; WKST, New Castle; KDKA, Pittsburgh; 
WJAS, Pittsburgh; KQV, Pittsburgh; WCAE. 
Pittsburgh; WRAW, Reading; WARM, Scran- 
ton; WGBI, Scranton; WKOK, Sunbury; WJPA, 
Washington; WBRE, Wilkes-Barre; WBAX. 
Wilkes-Barre; WRAK, Williamsport; (Harris- 
burg, Scranton, Wilkes-Barre, Pittsburgh and 
Erie stations optional). 

• 

Quaker Network 

WFIL, Widener Bldg., Philadelphia, Pa. 
Phone; Rittenhouse 6900 

PERSONNEL 
General Manager Roger W. Clipp 



South Central Quality 
Network 

Address Individual Stations 
PERSONNEL 

Manager (WMC) H. W. Slavick 

Manager (WJDX) Wiley Harris 

Manager (WSMB) H. Wheelahan 

Manager (KARK) G. E. Zimmerman 

Manager (KWKH) Fred Ohl 



Southern Minnesota Network 

101 N. Second St., Mankato, Minn. 
Phone 4673 

PERSONNEL 

Sales Manager John F. Meagher 

KYSM Manager John F. Meagher 

KROC Manager L. A. Mail 

KATE Manager Ed. L. Hayek 

WKNO Manager L. L. McCurnin 

KWLM Manager H. W. Linder 

STATIONS 
KATE, Albert Lea, Minn.; KYSM, Mankato, 
Minn.; KROC, Rochester, Minn.; KWNO, 
Winona, Minn.; KWLM, Willmar, Minn. 

NATIONAL REPRESENTATIVE 
John E. Pearson Company 



Tennessee Valley 
Regional Network 

Knoxville, Tenn. 



PERSONNEL 
Business Manager (WROL) . . . 



.C. H. Frazier 



STATIONS 
WOPI, Bristol, Tenn.-Va.; WROL, Knoxville. 
Tenn.; WKPT, Kingsport, Tenn. 

REPRESENTATIVES 

Burn-Smith Co. (New York-Chicago) 

Harry E. Cummings (Jacksonville, Fla.) 



289 



REGIONAL NETWORKS 



The Texas Quality Network 

Address Individual Stations 

The Texas Quality Network is a cooperative 
group of stations, each outlet being a sales 
office for the other. 

PERSONNEL 

Manager (WFAA) Martin Campbell 

Manager (WB AP) George Cranston 

Manager (WOAI) Hugh A. L. Halff 

Manager (KPRC) Kern Tips 

STATIONS 
WFAA, Dallas 2; WBAP, Fort Worth 2; 
WOAL, San Antonio 6; KPRC, Houston 2. 

NATIONAL REPRESENTATIVE 
Edward Petty & Co., Inc. 



Texas State Network 

1201 West Lancaster Ave., Fort Worth 1, Texas 
Phone: 3-9363 

PERSONNEL 

President . Gene L. Cagle 

General Manager Gene L. Cagle 

Assistant General Manager. . .Frances Griffith 

Program Director Russ Lamb 

Chief Accountant D. C. Hornburg 

Traffic Manager Forrest Clough 

Merchandising Director L. R. Duffy 

Chief Engineer Truett Kimzey 

Musical Director Frances Kay 

STATIONS 
KFJZ. Fort Worth; KRBC, Abilene; KGKL. 
San Angelo; KBST, Big Spring; KRLH, Midland; 
KRRV. Sherman-Denison; KPLT, Paris; KABC, 
San Antonio; KTEM, Temple; WRR, Dallas; 
KCMC, Texarkana; WACO, Waco; KFRO. 
Longview; KMAC, San Antonio; KBWD, 
Brownwood; KNOW, Austin; KTHT, Houston. 

NATIONAL REPRESENTATIVE 
Weed & Co. 



The Tobacco Network 

P. O. Box 1150, Raleigh, North Carolina 
Phone 6411 

PERSONNEL 

President Louis N. Howard, WHIT 

Secretary Harry Bright, WGBR 

Treasurer Allen Wannamaker, WGTM 

Program Director Ray Reeve 

Sales Manager Philip F. Whitten, Raleigh 

Vice-President B. S. Hodges, Jr., WGTC 



STATIONS 
WFNC, Fayetteville, N. C; WGBR, Golds- 
boro, N. C; WRAL, Raleigh, N. C; WGTM, 
Wilson, N. C; WGTC, Greenville, N. C; WHIT. 
Greenville, N. C; WJNC, Jacksonville, N. C. 

NATIONAL REPRESENTATIVES 
The Walker Company 



Tri-City Stations of Virginia 

Allied Arts Bldg., Lynchburg, Va. 
Phone: 3032 

PERSONNEL 

Manager Philip P. Allen 

Traffic Manager Catherine Gleason 

Engineer John Orth 

STATIONS 
WSLS, Roanoke; WLVA, Lynchburg; WBTM, 
Danville. 

REPRESENTATIVE 
Philip P. AUen 



West Virginia Network 

CHARLESTON BROADCASTING CO. 

1016 Lee St.. Charleston, W. Va. 
Phone: 28-131 

PERSONNEL 

President John A. Kennedy 

Managing Director & V.P. . . Howard L. Chernoff 

Sales Manager Howard L. Chernoff 

Promotion Manager John Sinclair 

Program Director Berton Sonis 

Musical Director Leah Sloman 

Technical Supervisor Odes Robinson 

WBLK Manager George Blackwell 

WPAR Manager George Clinton 

WSAZ Manager Marshall Rosene 

WCHS Manager Howard L. Chernoff 

STATIONS 
WCHS, Charleston; WPAR. Parkersburg; 
WBLK, Clarksburg; WSAZ, Huntington. FM 
applications filed for these stations. 

NATIONAL REPRESENTATIVE 
The Branham Co. 



Wisconsin Network, Inc. 

Nash Building 

Wisconsin Rapids, Wise. 

Phone: 90 



President . 



PERSONNEL 
W. 



F. Huffman 



290 



REGIONAL NETWORKS 



/.P. & Managing Dir Don C. Wirth 

Traffic Manager Geo. T. Frechette 

(Address all communications to Don. C. Wirth) 

STATIONS 

«)asic Stations: WRJN. Racine; WCLO, Janes- 
•alle; WIBU, Madison; WHBL. Sheboygan; 
WHBY. Appleton; WFHR, Wisconsin Rapids; 
KHZ. Fond du Lac; WSAU, Wausau; Supple- 
mentary Stations: WEMP, Milwaukee; WTAQ. 
Green Bay; WMAM, Marinette; WEAU, Eau 
Claire; WJMS, Ironwood; WATW, Ashland; 
WOSH, Oshkosh; WIGM, Medford; WJMC. 
Rice Lake; WOMT, Manitowoc; WKBH. La 
Crosse; WDSM, Superior. 



The Wolverine Network 

Keeler Building, Grand Rapids 2, Mich. 
Phone: 6-5461 

President Roy C. Kelley 

Gen. Manager Hy M. Steed 

STATIONS 

WLAV, Grand Rapids (Key Station); WTCM, 
Traverse City; WHLS, Port Huron, WATT, 
Cadillac, Mich.; WKBZ, Muskegon; WJTD, 
Chicago, Illionis; WIND, Chicago-Gary, Ind.; 
WKLA, Ludington. Mich.; WELL, Battle Creek. 
Mich.; WIBM, Jackson, Mich.; WHDF. Calumet, 
Mich.; WDBC, Ecanaba, Mich.; WDMJ, Mar- 
quette, Mich.; WJMS, Ironwood, Mich.; 
WMAM, Marinette, Wis.; WJBK, Detroit, Mich.; 
WATW. Ashland, Wis. 



Director of Publicity Phyllis Doherty 

Director of Special Events Lester Smith 

Chief Engineer Irving Robinson 

Program Director George W. Steiiy 

EXECUTIVE COMMITTEE 
William O'Neil, Chairman; John Shepard 
3rd. Vice-Chairman; James W. Haggerty. 

BOARD OF DIRECTORS 

William O'Neil; Loren Angus McQueen; 
Samuel Smith Poor; James W. Haggerty; John 
Shepard 3rd; Henry Linus Trovers; Frank 
Knowlton. 

STATIONS 

WNAC, Boston; WHTD, Hartford; WEAN, 
Providence; WAAB, Worcester; WICC, Bridge- 
port; WCSH, Portland; WLBZ, Bangor; WFEA. 
Manchester; WSAR, Fall River; WHEB. Ports- 
mouth, N. H.; WLLH, Lowell and Lawrence; 
WLNH, Laconic; WRDO, Augusta; WNLC, New 
London; WHAI, Greenfield; WCOU, Lewiston 
and Auburn; WBRK, Pittsfield; WSYB, Rutland, 
Vt.; WATR, Waterbury. Conn.; WEM, Fitch- 
burg; WHYN, Holyoke. 

BRANCH OFFICES 

34 Mechanic St., Worcester 8, Mass. 

Phone: Worcester 2-5611 

WAAB Manager H. Wm. Koster 

Crown Hotel, Providence 2, R. I. 

Phone: DEXter 1500 

WEAN Supervisor Malcolm Parker 

Hotel Stratfield, Bridgeport 1, Conn. 

Phone: Bridgeport 6-1121 

WICC Manager Joseph Lopes 

NATIONAL REPRESENTATIVE 
Edward Petry & Co., Inc. 



The Yankee Network 

21 Brookline Ave., Boston 15, Mass. 
Phone: Commonwealth 0800 

PERSONNEL 

Chairman of Board-General Manager 

John Shepard 3rd 

President William O'Neil 

Executive Vice-President Linus Trovers 

Vice-President George W. Steffy 

Controller Robert F. Ide 

Assistant Controller Howard F. Wright 

Station Relations Barbara Sprague 

Sales Executive Gordon Jenkins 

Editor, Yankee Network News Service, 

Leland Bickford 

Director of Promotion James S. Powers 

Director of Merchandising Arthur Lathrop 



ZNet 

P. O. Box 1956, Butte, Montana 
Phone: 22-3-44 

PERSONNEL 

Manager E. B. Craney 

STATIONS 
KGIR, Butte; KPFA, Helena; KRBM, Bozeman. 

NATIONAL REPRESENTATIVE 
The Walker Co. 

WEST COAST REPRESENTATIVE 
Pacific Northwest Broadcasters 



291 



In 1936, when WQXR set out upon its unique policy of broadcasting 
only the best in music and strict adherence to quality and good taste in 
advertising, most radio experts sagely shook their heads. 

But they overlooked one thing— within reach of WQXR's signal 
there are concentrated more lovers of fine music than in any similar area 
in the world. And WQXR is their only consistent means, day in and 
day out, of getting the kind of programs they like. 

Grateful listeners from Canada to Carolina and as far west as Ohio 
were so interested in our programs and policy that many of them 
requested detailed information on WQXR's daily schedule, 
WQXR complied with a program booklet which still sells for 
10£ a copy or $1.00 a year. The total current paid circulation is more 
than 25,000 a month. Surveys indicate that the number of our 
regular listeners in the New York Market exceeds our program 
subscribers more than 25 to 1, which means a total audience in this area 
of some 500,000 families— an audience with above-average taste 
and income that advertisers find highly profitable. 

We'd like to tell you more about WQXR. Write today for your copy 

of our "Program Booklet Circulation Report" and the folder giving the 

-esults of a study of "Regular Listening to New York Radio Stations." 



WQXR 



AND FM STATION WQXQ 

730 FIFTH AVENUE, NEW YORK 19, H.Y. 

The Radio Stations of The New York Times 



$ TAT D O INI S 



Alphabetical Listing 



U. S. Standard Stations 

Indexed by Call Letters — 

Power and Frequency 



Stations Alphabetically 

Listed by States — Personnel 

Other Detailed Information 



Index Of The 

Standard Stations 

Of The I Hired States 



Call Letters- — City — Power — Frequency in Kilocycles — Page Number Providing 

Complete Information 

Key to Abbreviations'. C.P. — Construction Permit; d — daytime; n — night. 



Call 
„e tiers 



frequency 

City in Kilocycles 

San Antonio, Texas 1450 

Aberdeen, S. D 1420 

Ada, Okla 1230 

Alexandria, La 580 

Portland, Ore 1330 

Salt Lake City, Utah 010 

Camden, Ark 1450 

Corsicana, Texas 1340 

Wichita, Kans 1240 

North Little Rock, Ark 1450 

Little Rock, Ark 920 

Fresno, Calif 1430 

Elk City, Okla 1240 

Astoria, Ore 1230 

Albert Lea, Minn 1450 

Carlsbad, N. M 1240 

Muskogee, Okla 1490 

Ottumwa, Iowa 1240 

Baker, Ore 1490 

Bend, Ore 1340 

Boulder City, Nev 1450 

Omaha, Neb 1490 

Portland, Ore 1450 

Big Spring, Texas 1490 

Jonesboro, Ark 1230 

Burlington, Iowa 1490 

Brownwood, Texas 1380 

Kansas City, Kans 1340 

Texarkana, Texas 1230 

Palm Springs, Calif 1340 

Kansas City, Mo 1480 

Tulare, Calif 1240 

San Antonio, Texas 1350 

Ellensburg, Wash 1240 

Sacramento, Calif 1340 

Enid, Okla 1390 

Midland, Texas 1230 

Duluth, Minn 610 

Santa Barbara, Calif 1490 

Casper, Wyo 1470 

294 



Power 
in Watts 



See 
Page 



KABC 

KABR 

KADA 

KALB 

KALE 

KALL 

KAMD 

KAND 

KANS 

KAPT 

KARK 

KARM 

KASA 

KAST 

KATE 

KAVE 

KBIX 

KBIZ 

KBKR 

KBND 

KBNE 

KBON 

KBtPS 

KBST 

KBTM 

KBUR 

KBWD 

KCKN 

KCMC 

KCMJ 

KCMO 

KCOK 

KCOR 

KCOW 

KCRA 

KCRC 

KCRS 

KDAL 

KDB . 

KDFN 



250 


599 


5000 


578 


250 


540 


1000 


414 


5000 


548 


1000 


604 


250 C.P. 


318 


250 


589 


250 


409 


250 C.P. 


320 


5000 


319 


5000 


324 


100 


540 


250 


545 


250 


451 


250 


480 


250 


541 


250 


399 


250 


545 


250 


545 


250 


475 


250 


474 


100 


548 


100 


588 


250 


319 


250 


395 


1000 d„ 500 n. 


588 


250 


405 


250 


601 


250 


333 


1000 


463 


250 


341 


1000 C.P. 


599 


250 C.P. 


612 


250 


334 


1000 


540 


250 


597 


1000 


451 


250 


339 


1000 


627 



Call 
Letters 



City 



Frequency 
in Kilocycles 



Power 
in Watts 






KDKA 

KDLR 

KDNT 

KDON 

KDRO 

KDTH 

KDYL 

KECA 

KELA 

KELD 

KELO 

KENO 

KERN 

KEVR 

KEX . 

KEYS 

KFAB 

KFAC 

KFAM 

KFAR 

KFBB 

KFBC 

KFBI 

KFBK 

KFDA 

KFDM 

KFEL 

KFEQ 

KFFA 

KFGQ 

KFH . 

KFI . 

KFIO 

KFIZ 

KFJB 

KFJI 

KFJM 

KFJZ 

KFKA 

KFKU 

KFLW 

KFMB 

KFNF 

KFOR 

KFOX 

KFPW 

KEPT 

KFQD 

KFRC 

KFRE 

KFRO 

KFRU 

KFSD 

KFSG 

KFUN 

KFUO 

KFVD 

KFVS 

KFWB 

KFXD 

KFXJ 

KFXM 



Pittsburgh, Pa 1020 

Devils Lake, N. D 1240 

Denton, Texas 1450 

Monterey, Calif 1240 

Sedalia, Mo 1490 

Dubuque, Iowa 1370 

Salt Lake City, Utah 1320 

Los Angeles, Calif 790 

Centralia-Chehalis, Wash 1470 

El Dorado, Ark 1400 

Sioux Falls, S. D 1230 

Las Vegas, Nev 1400 

Bakersfleld, Calif 1410 

Seattle, Wash 1090 

Portland, Ore 1190 

Corpus Christi, Texas 1490 

Lincoln, Neb 1110 

Los Angeles, Calif 1330 

St. Cloud, Minn 1450 

Fairbanks, Alaska 610 

Great Falls, Mont 1310 

Cheyenne, Wyo 1240 

Wichita, Kans , 1070 

Sacramento, Calif 1530 

Amarillo, Texas 1230 

Beaumont, Texas 560 

Denver, Colo 950 

St. Joseph, Mo 680 

Helena, Ark 1490 

Boone, Iowa 1260 

Wichita, Kans 1330 

Los Angeles, Calif 640 

Spokane, Wash 1230 

Fond-Du-Lac, Wis 1450 

Marshalltown, Iowa 1230 

Klamath Falls, Ore 1240 

Grand Forks, N. D 1440 

Fort Worth, Texas 1270 

Greeley, Colo 910 

Lawrence, Kans 1250 

Klamath Falls, Ore 1450 

San Diego, Calif 1450 

Shenandoah, Iowa 920 

Lincoln, Neb 1240 

Long Beach, Calif 1280 

Fort Smith, Ark 1400 

Spokane, Wash 920 

Anchorage, Alaska 790 

San Francisco, Calif 610 

Fresno, Calif 1340 

Longview, Texas 1370 

Columbia, Mo 1400 

San Diego, Calif 600 

Los Angeles, Calif 1150 

Las Vegas, N. M 1230 

St. Louis, Mo 850 

Los Angeles, Calif 1020 

Cape Girardeau, Mo 1400 

Los Angeles, Calif 980 

Nampa, Idaho 1230 

Grand Junction, Colo 920 

San Bernardino, Calif 1240 

295 



50000 


565 


250 


523 


250 


591 


250 


331 


250 


468 


1000 


398 


5000 


605 


5000 


325 


1000 


612 


250 


318 


250 


579 


250 


475 


1000 


323 


250 


613 


5000 


548 


250 


589 


10000 


473 


1000 


325 


250 


454 


10000 


629 


5000 


471 


250 


627 


5000 d., 1000 n. 


409 


10000 


334 


250 


586 


1000 


587 


5000 


342 


5000 


465 


250 


319 


250 


395 


5000 


407 


50000 


326 


250 


615 


250 


621 


250 


398 


100 


546 


1000 


523 


5000 


593 


1000 


344 


5000 d., 1000 n. 


406 


250 


546 


250 


335 


1000 d., 500 n. 


399 


250 


473 


1000 


325 


250 


318 


5000 


615 


1000 


629 


5000 


336 


250 


324 


1000 


596 


250 


461 


1000 


335 


2500 d., 1000 n. 


326 


250 


480 


5000 


465 


1000 


328 


250 


461 


5000 


326 


250 


375 


1000 d., 500 n. 


344 


250 


334 



Call 
Letters 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 
Page 



Lubbock, Texas 1340 

Bismarck, N. D 550 

Spokane, Wash 1510 

Gallup, N. M 1230 

San Diego, Calif 13G0 

Harlingen, Texas 1240 

Springfield, Mo 1260 

Mandan, N. D 1270 

Sidney, Mont 1480 

Fergus Falls, Minn 1230 

Stockton, Calif 1140 

Sterling, Colo 1230 

Long Beach, Calif 1390 

Kalispell, Mont 1340 

Shawnee, Okla 1450 

Los Angeles, Calif 1230 

Roswell, N. M 1400 

Kearney, Neb 1340 

Pierre, S. D 630 

Coffeyrille, Kans 690 

Albuquerque, N. M 1260 

Pueblo, Colo 1350 

Little Rock, Ark 1230 

Billings, Mont 790 

Butte, Mont 1370 

Alamosa, Colo 1450 

Tyler, Texas 1490 

San Angelo, Texas 1400 

Fort Worth, Texas 570 

Scottsbluff, Neb 1490 

Mason City, Iowa 1300 

Safford, Ariz 1450 

Honolulu, Hawaii 590 

Amarillo, Texas 1440 

Dodge City, Kans 1370 

San Francisco, Calif 810 

Fayetteville, Ark 1450 

Honoluhi, Hawaii 760 

Missoula, Mont 1290 

Portland, Ore 620 

Olympia. Wash 1240 

Hastings, Neb 1230 

Hilo, Hawaii 1230 

Okmulgee, Okla 1240 

Los Angeles, Calif 930 

Hannibal, Mo 1340 

Honolulu, Hawaii 1400 

Spokane, Wash 590 

Chico, Calif 1290 

Watsonville, Calif 1340 

Clovis, N. M 1240 

Spencer, Iowa 1240 

Idaho Falls, Idaho 1350 

Boise, Idaho 1380 

Eureka, Calif 1480 

Glendale, Calif 870 

Grand Forks, N. D 1440 

Juneau, Alaska 1460 

Seattle, Wash 710 

Yakima. Wash 1280 

Garden City, Kans 1240 

296 



250 


596 


5000 


523 


10000 


615 


250 


480 


1000 


336 


250 


595 


5000 


468 


250 


524 


1000 


472 


250 d., 100 n. 


451 


5000 


340 


250 


345 


5000 


325 


100 


471 


250 


543 


100 


328 


100 


481 


250 


473 


200 


578 


1000 a., 500 n. 


403 


1000 


480 


1000 d.. 500 n. 


345 


250 


320 


5000 


469 


5000 


471 


250 


342 


250 


601 


250 


598 


5000 


593 


250 


475 


5000 


399 


250 


317 


5000 


631 


5000 d., 1000 n. 


586 


1000 d., 250 n. 


403 


7500 


336 


250 C.P. 


318 


2500 


631 


5000 d., 1000 n. 


471 


5000 


548 


250 


613 


250 


473 


250 


631 


250 


542 


5000 


329 


250 


461 


250 C.P. 


631 


5000 


616 


1000 


323 


250 


341 


250 


480 


250 


401 


5000 d., 500 n. 


395 


2500 d., 1000 n. 


375 


1000 


324 


250 


324 


1000 d., 500 n. 


523 


5000 


629 


50000 


614 


1000 


617 


250 


403 



Call 
Letters 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 
Page 



Pecos, Texas 1400 

Durango, Colo 1400 

San Francisco, Calif 1100 

Seattle, Wash '. 950 

Los Angeles, Calif 570 

La Grande, Ore 1450 

Blytheville, Ark 900 

Brainerd, Minn 1400 

Ogden, Utah 1430 

Minot, N. D 1390 

Little Rock, Ark 1010 

Galveston, Texas 1400 

Oakland, Calif 910 

Denver, Colo 560 

Shenandoah, Iowa 960 

San Antonio, Texas 1240 

Kansas City, Mo 980 

Medf ord, Ore 1440 

Fresno, Calif 580 

Monroe, La 1230 

Grand Island, Neh 750 

Tacoma, Wash 1360 

St. Louis, Mo 1120 

Los Angeles, Calif 710 

Marysville, Calif 1450 

Denver, Colo 1310 

Salt Lake City, Utah 1400 

Brady, Texas 1490 

Palestine, Texis 1450 

Monroe, La 1450 

Austin, Texas 1490 

Los Angeles, Calif 1070 

Denver, Colo 850 

Corvalls, Ore 550 

Price, Utah 1450 

Pittsburgh, Kans 810 

Albuquerque, N. M 770 

Kilgore, Texas 1240 

Oklahoma City, Okla 1340 

The Dalles, Ore 1230 

North Platte, Neb 1240 

Reno, Nev 630 

Omaha, Neb 1290 

Portland, Ore 970 

La Junta, Colo 1400 

Seattle, Wash 1300 

Oklahoma City, Okla 1520 

Tulsa, Okla 1340 

Seattle, Wash 1000 

San Antonio, Texas 1400 

Port Angeles, Wash 1450 

Coos Bay, Ore 1230 

Eugene, Ore 1450 

Fremont, Neb 1400 

Rapid City, S. D 1380 

Pine Bluff, Ark 1490 

Valley City, N. D 1490 

Provo, Utah 1240 

Omaha, Neb 660 

Phoenix, Ariz 550 

Laredo, Texas 1490 

297 



100 


598 


250 


344 


500 


336 


50OO 


614 


1000 


329 


250 


547 


1000 


318 


250 C.P. 


451 


5000 


604 


1000 


524 


10OOO d., 5000 n. 


320 


250 


595 


1000 


332 


5000 


343 


5000 


399 


250 


599 


5000 


463 


1000 


547 


5000 


324 


250 


415 


1000 


472 


5000 


616 


50000 


467 


10000 


331 


250 


331 


250 


343 


250 


604 


250 d., 100 n. 


588 


100 


597 


250 


415 


250 


587 


50000 


329 


50000 


343 


5000 d., 1000 n. 


545 


250 


604 


1000 


406 


5000 


480 


250 


596 


250 


541 


250 d., 100 n. 


546 


250 


474 


1000 


475 


5000 


474 


5000 


548 


250 


344 


5000 


614 


5000 


541 


250 


543 


5000 


614 


250 


599 


250 


613 


250 


547 


250 


546 


250 


472 


5000 


578 


250 


320 


250 


524 


250 


604 


500 


474 


1000 


316 


250 


596 



Call 
Letters 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 
Page 



KPAC 
KPDN 

KPFA 

KPHO 

KPKW 

KPLC 

KPLT 

KPMC 

KPO . 

KPOF 

KPOW 

KPPC 

KPQ . 

KPKC 

KPKO 

KQV . 

AQW . 

KRBA 

KRBC 

KKBM 

KRE . 

KRGV 

KRIC 

KRIS 

KRJF 

KRKD 

KRKO 

KRLC 

KRLD 

KRMD 

KRNR 

KRNT 

KROC 

KROD 

KROP 

KROS 

KROW 

KROY 

KRRV 

KRSC 

KSAC 

KSAL 

KSAM 

KSAN 

KSCJ 

KSD . 

KSEI 

KSFO 

KSIL . 

KSJB 

KSKY 

KSL . 

KSLM 

KSMA 

KSO . 

KSOO 

KSRO 

KSRY 

KSTP 

KSUB 

KSUN 



Port Arthur, Texas 1250 

Pampa, Texas 1340 

Helena, Mont 1240 

Phoenix, Ariz 1230 

Pasco, Wash 1340 

Lake Charles, La 1490 

Paris, Texas 1190 

Bakersfield, Calif 15(50 

San Francisco, Calif 680 

Denver, Colo 910 

Powell, Wyo 1230 

Pasadena, Calif 1240 

VVenatchee, Wash 560 

Houston, Texas 950 

Riverside, Calif 1440 

Pittsburgh, Pa 1410 

San Jose, Calif 740 

Lufkin, Texas 1340 

Abilene, Texas 1450 

Bozeman, Mont 1450 

Berkeley, Calif 1400 

Weslaco, Texas 1290 

Beaumont, Texas 1450 

Corpus Christi, Texas 1360 

Miles City, Mont 1340 

Los Angeles, Calif 1150 

Everett, Wash 1400 

Lewiston, Idaho 1400 

Dallas, Texas 1080 

Shreveport, La 1340 

Roseburg, Ore 1490 

Des Moines, Iowa 1350 

Rochester, Minn 1340 

El Paso, Texas 600 

Brawley, Calif 1300 

Clinton, Iowa 1340 

Oakland, Calif 960 

Sacramento, Calif 1240 

Sherman, Texas 910 

Seattle, Wash 1150 

Manhattan, Kans 580 

Salina, Kans 1150 

Huntsville, Texas 1490 

San Francisco, Calif 1450 

Sioux City, Iowa 1360 

St. Louis, Mo 550 

Pocatello, Idaho 930 

San Francisco, Calif 560 

Silver City, N. M 1340 

Jamestown, N. D 600 

Dallas, Texas 660 

Salt Lake City, Utah 1160 

Salem, Ore 1390 

Santa Maria, Calif 1450 

Des Moines, Iowa 1460 

Sioux Falls, S. D 1140 

Santa Rosa, Calif 1350 

Ontario, Ore 1450 

St. Paul, Minn 1500 

Cedar City, Utah 1340 

Bisbee, Ariz 1230 

298 



1000 


598 


250 


597 


250 


471 


250 


316 


250 


613 


250 


414 


250 


597 


1000 


323 


50000 


336 


1000 


343 


250 


627 


100 


333 


1000 


617 


5000 


595 


1000 


333 


1000 


563 


5000 


339 


250 


597 


250 


586 


250 


469 


250 


323 


1000 


603 


250 


588 


1000 


589 


250 


471 


2500 d., 1000 n. 


329 


250 


612 


250 


375 


50000 


591 


250 


416 


250 


549 


5000 


397 


250 


453 


1000 d„ 500 n. 


593 


1000 d., 500 n.,C.P 


.323 


250 


395 


1000 


332 


250 


334 


1000 


600 


1000 


614 


1000 d., 500 n. 


406 


1000 


406 


250 


596 


250 


337 


5000 


399 


5000 d., 1000 n. 


467 


1000 d., 250 n. 


375 


5000 d., 1000 n. 


337 


250 C.P. 


481 


250, 5000 C.P. 


524 


1000 


591 


50000 


605 


1000 


549 


250 


340 


5000 


397 


5000 


579 


1000 


340 


250 C.P. 


547 


50000 


454 


250 


603 


250 


315 



Call 
Letters 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 
Page 



KSWO 

KTAR 

KTBG 

KTBI 

KTBS 

KTEM 

KTFI 

KTHS 

KTHT 

KTKC 

KTKN 

KTMC 

KTMS 

KTNM 

KTOH 

KTOK 

KTRB 

KTRH 

KTRI 

KTSA 

KTSM 

KTSW 

KITS 

KTUC 

KTUL 

KTW . 

KTYW 

KUIN 

KUJ . 

KUOA 

KUOM 

KUSD 

KUTA 

KVAK 

KVAL 

KVAN 

KVCV 

KVEC 

KVET 

KVFD 

KVGB 

KVI . 

KVIC 

KVNU 

KYOA 

KVOD 

KVOE 

KVOL 

KVOO 

KVOP 

KVOR 

KVOS 

KVOX 

KVRS 

KVSF 

KVSO 

KVWC 

KWAL 

KWAT 

KWBR 

KWBU 



Lawton, Okla 1150 

Phoenix, Ariz 620 

Austin, Texas 590 

Tacoma, Wash 1490 

Shreveport, La 1480 

Temple, Texas 1400 

Twin Falls, Idaho 1270 

Hot Springs, Ark 1090 

Houston, Texas 1230 

Visalia, Calif 940 

Ketchikan. Alaska 930 

McAlester, Okla 1400 

Santa Barhara, Calif 1250 

Tucumcari, N. M 1400 

Lihue, Hawaii 1490 

Oklahoma City, Okla 1400 

Modesto, Calif 860 

Houston, Texas 740 

Sioux City, Iowa 1450 

San Antonio, Texas. 550 

El Paso, Texas 1380 

Emporia, Kans 1400 

Springfield, Mo 1400 

Tucson, Ariz 1400 

Tulsa, Okla 1430 

Seattle, Wash 1250 

Yakima, Wash 1460 

Grant Pass, Ore 1340 

Walla Walla, Wash 1420 

Siloam Springs, Ark 1290 

M'nneapolis, Minn 770 

Vermillion, S. D 920 

Salt Lake City, Utah 570 

Atchison, Kans 1450 

Brownsville, Texas 1490 

Vancouver, Wash 910 

Redding, Calif 1230 

San Luis Obispo, Calif 1230 

Austin, Texas 1490 

Fort Dodge, Iowa 1400 

Great Bend, Kans 1400 

Tacoma, Wash 570 

Victoria, Texas 1340 

Logan, Utah 1230 

Tucson, Ariz 1290 

Denver, Colo 630 

Santa Ana, Calif 1490 

Lafayette, La 1340 

Tulsa, Okla 1170 

Plainvicw, Texas 1400 

Colorado Springs, Colo 1300 

Bellingham, Wash 790 

Moorhead, Minn 1340 

Rock Springs, Wyo 1400 

Santa Fe, N. M 1340 

Ardmore, Okla 1240 

Vernon, Texas 1490 

Wallace, Idaho 1450 

Watertown, S. D 1240 

Oakland, Calif 1310 

Corpus Christi, Texas 1010 

299 



250 


541 


5000 


316 


1000 d., 250 n. 


587 


250 


616 


1000 


417 


250 


600 


1000 


377 


10000 d., 1000 n. 


319 


250 


595 


5000 


341 


1000 


629 


250 C.P. 


541 


1000 


340 


250 


481 


250 


631 


.250 


542 


1000 


331 


50000 


595 


250 


401 


5000 d., 1000 n. 


600 


1000 d., 500 n. 


593 


250 


403 


250 


469 


250 


317 


5000 


543 


1000 


615 


250 


617 


250 


546 


1000 


617 


5000 


320 


5000 


452 


500 


579 


5000 


605 


250 


403 


250 C.P. 


588 


500 


616 


250 


333 


250 


339 


250 C.P. 


587 


250 


398 


250 


405 


5000 


616 


250 


601 


250 


603 


1000 


311 


5000 


344 


250 


339 


250 


414 


50000 


543 


250 


598 


1000 


342 


250 


612 


250 


453 


250 


627 


100 


481 


250 


540 


250 


601 


250 


377 


250 


579 


1000 


332 


50000 


589 



Call 

Letters 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 

Page 



KWBW 

KWEW 

KWFC 

KWFT 

KWG . 

KWIL 

KWJB 

KWJJ 

KWK . 

KWKH 

KWKW 

KWLC 

KW1K 

KWLM 

KWNO 

KWOC 

KWON 

jKWOR 

KWOS 

KWRC 

KWSC 

KWTO 

KWTX 

KWTO 

KXA . 

KXEL 

KXL . 

KXLA 

KXO . 

KXOA 

KXOK 

KXOX 

KXRO 

KXYZ 

KTA . 

KYCA 

KYOS 

KTSM 

KYUM 

KYW . 

WAAB 

WAAF 

WAAT 

WABC 

WABI 

WABY 

WACO 

WADC 

WAGA 

WAGC 

WAGE 

WAGF 

WAGM 

WAIM 

WAIR 

WAIT 

WAJR 

WAKR 

WALA 

WALB 

WALL 



Hutchinson, Eans 1450 

Hobbs, N. M 1490 

Hot Springs, Ark 1340 

Wichita Falls, Texas 620 

Stockton, Calif 1230 

Albany, Or© 1240 

Globe, Ariz 1240 

Portland, Ore 1080 

St. Louis, Mo , 1380 

Shreveport, La 1130 

Pasadena, Calif 1430 

Decorah, Iowa 1240 

Longview, Wash 1400 

Willmar, Minn 1340 

Winona, Minn 1230 

Poplar Bluff, Mo 1340 

Bartlesville, Okla 1400 

Worland, Wyo 1490 

Jefferson City, Mo 1240 

Pendleton, Ore 1240 

Pullman, Wash 1250 

Springfield, Mo 560 

Waco, Texas 1230 

Sheridan, Wyo 1400 

Seattle, Wash 770 

Waterloo, Iowa 1540 

Portland, Ore 750 

Pasadena, Calif 1110 

El Centro, Calif 1230 

Sacramento, Calif 1490 

St. Louis, Mo 630 

Sweetwater, Texas 1240 

Aberdeen, Wash 1340 

Houston, Texas 1320 

San Francisco, Calif 1260 

Prescott, Ariz 1490 

Merced, Calif 1490 

Mankato, Minn. . 1230 

Yuma, Ariz 1240 

Philadelphia, Pa 1060 

Worcester, Mass 1440 

Chicago, HI 950 

Newark, N. J 970 

New York, N. Y 880 

Bangor, Me 1230 

Albany, N. Y 1400 

Waco, Texas 1450 

Akron, 1350 

Atlanta, Ga 590 

Chattanooga, Tenn 1450 

Syracuse, N. Y 620 

Dothan, Ala 1400 

Presque Isle, Me 1450 

Anderson, S. C 1230 

Winston-Salem, N. C 1430 

Chicago, HI 820 

Morgantown, W. Ya 1230 

Akron, 1590 

Mobile, Ala 1410 

Albany, Ga 1590 

Middletown, N. Y 1340 

300 



250 


405 


100 


480 


250 


319 


5000 d., 1000 n. 


603 


250 


340 


250 


545 


250 


315 


1000 


549 


5000 d., 1000 n. 


467 


50000 


417 


1000 


333 


250 


397 


250 


613 


250 


455 


250 


455 


250 


465 


250 


540 


250 C.P. 


627 


250 


461 


250 


547 


5000 


613 


5000 d., 1000 n. 


469 


250 C.P. 


601 


250 


627 


1000 


615 


50000 


401 


10000 


549 


10000 


332 


250 


323 


250 


334 


5000 


467 


250 


600 


250 


612 


5000 


596 


5000 d., 1000 n. 


339 


250 


316 


250 


331 


250 


452 


250 


317 


50000 


556 


5000 


434 


1000 


378 


1000 


478 


50000 


489 


1000, 5000 C.P. 


417 


250 


483 


250 


601 


5000 


526 


5000 


367 


250 C.P. 


581 


1000 


505 


250 


312 


100 


419 


250 


574 


250 


521 


5000 


378 


250 


619 


5000 


528 


5000 


313 


1000 


365 


250 


489 



Call 

Utters 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 

Page 



WAML 

WAOV 

VVAPI 

WAPO 

WARD 

WARM 

WASK 

WATL 

WATN 

WATR 

WATT 

WATW 

WAVE 

WAWZ 

WAYS 

WAYX 

WAZL 

WBAA 

WBAB 

WBAC 

WBAL 

WBAP 

WBAX 

WBBB 

WBBL 

WBBM 

WBBR 

WBBZ 

WBCM 

WBEJ 

WBEN 

WBHD 

WHOP 

WBIG 

WBIR 

WBLJ 

WBLK 

WML 

WBNS 

WBNX 

WBNY 

WBOC 

WBOW 

WBRB 

WBRC 

WBRE 

WBRK 

WBRW 

WBRY 

WBT . 

WBTA 

WBTH 

WBTM 

WBYN 

WBZ . 

WBZA 

WCAE 

WCAL 

WCAM 

WCAO 

WCAP 



Laurel, Miss 1340 

Vincennes, Ind 1450 

Birmingham, Ala 1070 

Chattanooga, Tenn 1150 

Johnstown, Pa 1490 

Scranton, Pa 1400 

Lafayette, Ind 1450 

Atlanta, Ga 1400 

Watertown, N. Y 1240 

Waterbury, Conn 1320 

Cadillac, Mich 1240 

Ashland, Wise 1400 

Louisville, Ky 970 

Zarepath, N. J 1380 

Charlotte, N. C 610 

Waycross, Ga 1230 

Hazleton, Pa 1450 

West Lafayette, Ind 920 

Atlantic City, N. J 1490 

Cleveland, Tenn 1340 

Baltimore, Md 1090 

Fort Worth, Texas 820 

Wilkes-Barre, Pa 1240 

Burlington, N. C 920 

Richmond, Va 1450 

Chicago, HI 780 

Brooklyn, N. Y 1330 

Ponca City, Okla 1230 

Bay City, Mich 1440 

Elizabethton, Tenn 1240 

Buffalo, N. Y 930 

Petersburg, Va 1240 

Huntsville, Ala 1230 

Greensboro, N. C 1470 

Knoxville, Tenn 1240 

Dalton, Ga 1230 

Clarksburg, W. Va 1400 

Macon, Ga. 1240 

Columbus, 1460 

New York, N. Y 1380 

Buffalo, N. Y 1400 

Salisbury, Md 1230 

Terre Haute, Ind 1230 

Red Bank, N. 3 1240 

Birmingham, Ala 960 

Wilkes-Barre, Pa 1340 

Pittsfield, Mass 1340 

Welch, W. Va 1340 

Waterbury, Conn 1590 

Charlotte, N. C 1110 

Batavia, N. Y 1490 

Williamson, W. Va 1400 

Danville, Va 1400 

Brooklyn, N. Y 1430 

Boston, Mass 1030 

Springfield, Mass 103O 

Pittsburgh, Pa 1250 

Northfield, Minn 770 

Camden, N. J 1310 

Baltimore, Md 600 

Asbury Park, N. J 1310 

301 



250 




458 


250 




394 


5000 




311 


5000 d. 


1000 n. 


581 


250 C.P. 


554 


250 




566 


250 




393 


250 




365 


250 




509 


1000 




350 


250 




437 


250 




621 


5000 




412 


5000 d. 


1000 n. 


479 


1000 




513 


250 




374 


250 




555 


5000 d. 


1000 n. 


394 


250 




477 


250 




582 


50000 




421 


50000 




593 


250 




568 


1000 




513 


250 




609 


50000 




378 


1000 




486 


250 




542 


1000 d. 


, 500 n. 


437 


250 C.P. 


582 


5000 




486 


250 C. 


P. 


626 


250 




313 


5000 




516 


250 




583 


250 




370 


250 




619 


250 




371 


5000 d. 


, 1000 n. 


531 


5000 




490 


250 




486 


250 




427 


250 




394 


250 




478 


5000 




311 


250 




568 


250 




433 


250 




620 


1000 




350 


50000 




514 


250 




483 


250 




620 


250 




607 


1000 d. 


, 500 n. 


485 


50000 




429 


1000 




429 


5000 




565 


5O00 




453 


500 




478 


5000 




421 


500 




477 



Call 

Letters 



City 



Frequency 
in Kilocycles 



WCAR 

WCAT 

WCAU 

WCAX 

WCAZ 

WCBI 

WCBM 

WCBS 

WCBT 

WCCO 

WCED 

WCFL 

WCHS 

WCHV 

WCKY 

WCLO 

WCMA 

WCMI 

WCNC 

WCNH 

WCOA 

WCOC 

WCOL 

WCOP 

WCOS 

WCOU 

wcov 

WCPO 

WCRS 

WCRW 

WCSC 

WCSH 

VVDAD 

WDAE 

WDAF 

WDAK 

WDAN 

WDAS 

WDAY 

WDBC 

WDBJ 

WDBO 

WDEF 

WDEL 

WDEV 

WDGY 

WDLP 

WDMJ 

WDNC 

WDOD 

WDSC 

WDSM 

WDSU 

WDWS 

WDZ . 

SVEAP 

WEAN 

WEAU 

WEBC 

WEBQ 

WEBR 



Pontiac, Mich 1130 

Rapid City, S. D 1230 

Philadelphia, Pa 1210 

Burlington, Vt 620 

Carthage, 111 1080 

Columbus, Miss 1310 

Baltimore, Md 1100 

Springfield, 111 1150 

Roanoke Rapids, N. C 1230 

Minneapolis, Minn 830 

Du Bois, Pa 1230 

Chicago, 111 1000 

Charleston, W. Va 580 

Charlottesville, Va 1150 

Cincinnati, 1530 

Janesville, Wise 1230 

Corinth, Miss 1230 

Ashland, Ky 1310 

Elizabeth, N. C 1100 

Concord, N. H 1190 

Pensacola, Fla 1370 

Meridian, Miss 910 

Columbus, 1230 

Boston, Mass 1150 

Columbia, S. C 1400 

Lewiston, Maine 1210 

Montgomery, Ala 1240 

Cincinnati, 1230 

Greenwood, S. C 1450 

Chicago, 111 1240 

Charleston, S. C 1390 

Portland, Me 9T0 

Indiana, Pa 1450 

Tampa, Fla 1250 

Kansas City, Mo 610 

Columbus, Ga 1340 

Danville, IU 1490 

Philadelphia, Pa 1100 

Fargo, N. D 970 

Escanaba, Mich 1190 

Roanoke, Va 960 

Orlando, Fla 580 

Chattanooga, Tenn 1400 

Wilmington, Del 1150 

Waterbury, Vt 550 

Minneapolis, Minn 1130 

Panama City, Fla 1230 

Marquette, Mich 1310 

Durham, N. C 1490 

Chattanooga, Tenn 1310 

Hartford, Conn 1360 

Superior, Wise 1230 

New Orleans, La 1280 

Champaign, HI 1400 

Tuscola, 111 1050 

New York, N. Y 660 

Providence, R. 1 790 

Eau Claire, Wise 790 

Duluth, Minn 1320 

Harrisburg, 111 1240 

Buffalo, N. Y 1310 

302 



Power 


See 


in Watts 


Page 


1000 


449 


100 


578 


50000 


557 


1000 


606 


250 


378 


250 


456 


250 


421 


250 


386 


250 


519 


50000 


453 


250 


551 


10000 


379 


5000 


618 


250 


607 


50000 


528 


250 


622 


250 


456 


250 


411 


250 


514 


250 C.P. 


476 


1000 d., 500 n. 


360 


1000 


458 


250 


531 


500 


429 


250 


574 


250 


418 


250 


313 


250 


528 


250 


577 


100 




1000 A., 500 n. 


571 


5000 


418 


250 


555 


5000 


361 


5000 


463 


250 


370 


250 


384 


250 


557 


5000 


523 


250 


443 


5000 


610 


5000 


358 


250 


581 


5000 


351 


1000 


608 


5O00 d., 500 n. 


452 


250 


359 


250 


448 


250 


514 


5000 


581 


5000 


347 


250 


626 


5000 


415 


250 


378 


1000 


387 


50000 


491 


5000 


573 


5000 d., 1000 n. 


621 


5000 


451 


250 


385 


250 


487 



Call 
Letters 



City 



Frequency 
in Kilocycles 



Chicago, 111 1240 

Rocky Mount, N. C 1450 

Boston, Mass 590 

Reading, Pa 850 

Concord, N. C 1410 

Fitchburg, Mass 1340 

New Haven, Conn 960 

Battle Creek, Mich 1400 

Tupelo, Miss 1490 

Milwaukee, Wise 1340 

Chicago, 111 890 

Gloversville, N. Y 1340 

Blmira, N, Y 1330 

Evansville, Ind 1400 

Erie, Pa 1230 

Easton, Pa 1400 

Salem, Mass 1230 

New York, N. Y 1330 

St. Louis, Mo 770 

Royal Oak, Mich 1340 

Dallas, Texas 820 

White Plains, N. Y 1230 

Greenville, S. C 1330 

Altcona, Pa 1340 

Syracuse, N. Y 1390 

Indianapolis, Ind 1260 

Baltimore, Md 1300 

Pawtucket, R. 1 1420 

Flint, Mich 910 

Manchester, N. H 1370 

Sylacauga, Ala 1340 

Wisconsin Rapids, Wise 1340 

Sumter, S. C 1340 

Philadelphia, Pa 560 

Findlay, 1330 

Frankfort, Ky 1490 

Tampa, Fla 970 

Frederick, Md 930 

Youngstown, 1450 

Fay etteville, N. C 1450 

Hattiesburg, Miss 1400 

St. Augustine, Fla 1240 

Atlantic City, N. J 1450 

Kinston, N. C 1230 

Fredericksburg, Va 1290 

1230 C. P. 

Augusta, Ga 1240 

Cedartown, Ga 1340 

Lancaster, Pa 1490 

Portland, Me. 560 

Maryville, Tenn 1400 

Cleveland, 1220 

Athens, Ga 1340 

Freeport, N. Y 1240 

Evansville, Ind 1280 

Greensboro, N. C 980 

Scranton, Pa 940 

Goldboro, N. C 1400 

Miami, Fla 710 

Gulfport, Miss 1240 

303 



Power 


See 


in Watts 


Page 


250 


381 


250 


519 


5000 


429 


1000 


566 


1000 


514 


250 


431 


1000 d., 500 n. 


349 


250 


437 


250 


459 


250 


623 


50000 


379 


250 


488 


250 


488 


250 


389 


250 


553 


250 


552 


250 


433 


5000 


491 


1000 


468 


250 


448 


50000 


591 


250 


511 


5000 


577 


250 


551 


5000 


507 


5000 


390 


5000 


421 


1000 


573 


1000 


443 


5000 


476 


250 


315 


250 


626 


250 


578 


1000 


559 


1000 


533 


250 C.P. 


411 


5000 


363 


500 


423 


250 


539 


250 


515 


250 


457 


250 


360 


250 


477 


250 


517 


250 


607 


250 


369 


250 


369 


250 


555 


5000 


418 


250 C.P. 


583 


5000 


530 


250 


365 


100 


488 


5000 d., 1000 n. 


389 


1000 


516 


1000 d., 500 n. 


566 


250 


515 


10000 


356 


250 


457 



Call 

Letters 



City 



Frequency 
in Kilocycles 



Power 
in Watts 


See 

Page 


5000 


381 


250 


371 


250 


60S 


250 


384 


100 


618 


250 


390 


50000 


381 


250 


515 


1000 


489 


250 
250 


374 

365 


5000 a., 1000 n. 


487 


250 


412 


250 


456 


5000 d., 1000 n. 


367 


250 


517 


250 


521 


50000 


504 


5000 


622 


250 


432 


50000 


503 


50000 


412 


100 


559 


1000 


507 


1000 


463 


100 


314 


1000 


528 


5000 


386 


2500 d., 1000 ii. 


478 


1000 d., 250 n. 


626 


250 


584 


250 


389 


250 


621 


1000 


488 


250 


437 


5000 


429 


250 


501 


1000 


477 


1000 d., 500 n. 


503 


250 


384 


250 


553 


5000 


532 


1O0O d., 500 n. 


618 


250 


518 


250 


539 


250 


553 


5000 


530 


1000 


531 


1000 


526 


5000 d., 1000 n. 


517 


250 


454 


1000 


501 


250 


411 


250 


449 


250 


311 


50000 


491 


250 


517 


50000 


397 


1000 d., 500 n. 


478 



VVGES 

WGGA 

WGH . 

WGIL 

WGKV 

WGL . 

WGN . 

WGNC 

WGNY 

WGOV 

WGPC 

WGR . 

WGRC 

WGRM 

WGST 

WGTC 

WGTM 

WGT . 

WHA . 

VVHAI 

WHAM 

WHAS 

WHAT 

WHAZ 

WHB . 

WHBB 

WHBC 

WHBF 

WHBI 

WHBL 

WHBQ 

WHBU 

WHBY 

WHCU 

WHDF 

WHDH 

WHDL 

WHEB 

WHEC 

WHFC 

WHGB 

WHI0 

WHIS 

WHIT 

WHIZ 

WHJB 

WHK . 

WHKC 

WHKK 

WHKY 

WHLB 

WHLD 

WHLN 

WHLS 

WHMA 

WHN . 

WHNC 

WHO . 

WHOM 



Chicago, 111. 1390 

Gainesville, Ga 1240 

Newport News, Va 1340 

Galesburg, 111 1400 

Charleston, W. Va 1490 

Fort Wayne, Ind 1450 

Chicago, 111 720 

Gastonia, N. C 1450 

Newburgh, N. T 1220 

Valdosta, Ga 1450 

Albany, Ga 1450 

Buffalo, N. Y 550 

Louisville, Ky 1400 

Greenwood, Miss 1240 

Atlanta, Ga 920 

Greenville, N. C 1490 

Wilson, N. C 1340 

Schenectady, N. Y 810 

Madison, Wise 970 

Greenfield, Mass 1240 

Rochester, N. Y 1180 

Louisville, Ky 840 

Philadelphia, Pa 1340 

Troy, N. Y 1330 

Kansas City, Mo 880 

Selma, Ala 1490 

Canton, 1480 

Rock Island, 111 1270 

Newark, N. J 1280 

Sheboygan, Wise 1330 

Memphis, Tenn 1400 

Anderson, Ind 1240 

Appleton, Wise 1230 

Ithaca, N. Y 870 

Calumet, Mich 1400 

Boston, Mass 850 

Olean, N. Y 1450 

Portsmouth, N. H 750 

Rochester, N. Y 1460 

Cicero, 111 1450 

Harrisburg, Pa 1400 

Dayton, 1290 

Bluefield, W. Va 1440 

New Bern, N. C 1450 

Zanesville, 1240 

Greensburg, Pa 620 

Cleveland, 1420 

Columbus, 610 

Akron, 640 

Hickory, N. C 1290 

Virginia, Minn 1400 

Niagara Falls, N. Y 1290 

Harlan, Ky 1230 

Port Huron, Mich 1450 

Anniston, Ala 1450 

New York, N. Y 1050 

Henderson, N. C 890 

Des Moines, Iowa 1040 

Jersey City, N. J 1480 

304 



Call 
Letters 



City 



Frequency 
in Kilocycles 



WHOP 

WHOT 

WHP . 

WHTB 

WHTD 

WIIUB 

WHYN 

WIAC 

WIBA 

WIBC 

WIBG 

WIBM 

WIBU 

WIBW 

WIBX 

WICA 

WICC 

WIGM 

WIL . 

WELL 

WILM 

WINC 

WIND 

WING 

WINK 

WINN 

WINS 

WINX 

WIOD 

WIP . 

WIRE 

WIS . 

WISE 

WISH 

WISN 

WISH 

WITH 

WIZE 

WJAC 

WJAG 

WJAR 

WJAS 

WJAX 

WJBC 

WJBK 

WJBO 

WJBW 

WJBY 

WJDX 

WJEF 

WJEJ 

WJHL 

WJHO 

WJHP 

WJIM 

WJJD 

WJLB 

WJLD 

WJLS 



Hopkinsville, Ky 1230 

South Bend, Ind 1490 

Harrisburg, Pa 1460 

Talladega, Ala 1230 

Hartford, Conn 1410 

Cookeville, Tenn 1400 

Holyoke, Mass 1400 

Hato Key-San Juan, Puerto Rico 580 

Madison, Wise 1310 

Indianapolis, Ind 1070 

Philadelphia, Pa 990 

Jackson, Mich 1450 

Poynette, Wise 1240 

Tcpeka, Kans 580 

Utica, N. Y 1230 

Ashtabula, 970 

Bridgeport, Conn 600 

Medford, Wise 1490 

St. Louis, Mo 1230 

Urbana, 111 580 

Wilmington, Del 1450 

Winchester, Va 1400 

Chicago, 111. 560 

Dayton, O . 1410 

Fort Myers, Fla 1240 

Louisville, Ky 1240 

New York, N. Y 1010 

Washington, D. C 1340 

Miami, Fla 610 

Philadelphia, Pa 610 

Indianapolis, Ind 1430 

Columbia, S. C 560 

Asheville, N. C 1230 

Indianapolis, Ind 1310 

Milwaukee, Wise 1150 

Butler, Pa 680 

Baltimore, Md 1230 

Springfield, 1340 

Johnstown, Pa 1400 

Norfolk, Neb 780 

Providence, R. 1 920 

Pittsburgh, Pa 1320 

Jacksonville, Fla 930 

Bloomington, 111 1230 

Detroit, Mich 1490 

Baton Rouge, La 1150 

New Orleans, La 1230 

Gadsden, Ala 1240 

Jackson, Miss 1300 

Grand Rapids, Mich 1230 

Hagerstown, Md 1240 

Johnson City, Tenn 910 

Opelika, Ala 1400 

Jacksonville, Fla 1320 

Lansing, Mich 1240 

Chicago, 111 1160 

Detroit, Mich 1400 

Bessemer, Ala 1400 

Beckley, W. Va 560 

305 



Power 
in Watts 


See 
Page 


250 


412 


250 


393 


5000 d., 1000 n. 


553 


250 


315 


5000 


347 


250 


582 


250 


432 


5000 


633 


5000 


622 


5000 


391 


10000 


559 


250 


445 


250 


625 


5000 


406 


250 


509 


1000 


528 


1000 d., 500 n. 


347 


250 


623 


250 


468 


5000 


387 


250 


351 


250 


611 


5000 


383 


5000 


532 


250 


354 


250 


413 


10000 
50000 C. P. 


491 


250 


352 


5000 


357 


5000 


561 


5000 


393 


5000 


575 


250 


513 


5000 d., 1000 n. 


391 


5000 


625 


250 


551 


250 


421 


250 


535 


250 


554 


1000 


473 


5000 


573 


5000 


565 


5000 d., 1000 n. 


355 


250 


377 


250 


439 


5000 


414 


250 


416 


250 


312 


5000 d., 1000 n. 


457 


250 C. P. 


443 


250 


427 


1000 


582 


250 d., 100 n. 


314 


250 


355 


250 


44 "t 


20000 


381 


250 


439 


250 


31) 


250 


618 



Call 

Letters 



City 



Frequency 

in Kilocycles 



Power 
in Watts 



See 
Page 



Rice Lake, Wise 1240 

Ironwood, Mich 1450 

Jacksonville, N. C 1240 

West Palm Beach, Fla 1230 

Hammond, Ind 1230 

Florence, Ala 1340 

Jollet, 111 1340 

Washington, Pa 1450 

Herrin, 111 1340 

Greenville, Miss 1340 

Detroit, Mich 760 

Tuscaloosa, Ala 1230 

Jamestown, N. Y 1240 

Cleveland, 850 

Jackson, Miss 1490 

New York, N. Y 770 

Clarksville, Tenn 1400 

San Juan, Puerto Rico 620 

East Lansing, Mich 870 

Miami, Fla 1360 

Glasgow, Ky 1490 

Dubuque, Iowa 1490 

La Crosse, Wise 1410 

Youngstown, 570 

Harrisburg, Pa 1230 

Richmond, Ind 1490 

Buffalo, N. Y 1520 

Muskegon, Mich 1490 

Griffn, Ga 1450 

Covington, Va 1340 

Poughkeepsie, N. Y 1450 

Columbia, S. C 1490 

Ludington, Mich 1450 

Kokomo, Ind 1400 

Keene, X. H 1290 

Kingston, N. Y 1490 

Sunbury, Pa 1240 

New Kensington, Pa 1150 

Kingsport, Tenn 1400 

Cincinnati, 550 

Columbia, Tenn 1340 

Cairo, 111 1490 

(Ml City, Pa 1340 

New Castle, Pa 1280 

Areeibo, Puerto Rico 1230 

Key West, Fla 1600 

Wheeling, W. Ya 1400 

Concord, N. H 1450 

Oklahoma City, Okla 930 

Kalamazoo, Mich 590 

Nashville, Tenn 1510 

La Grange, Ga 1240 

Lakeland, Fla 1340 

Lexington, Ky 1450 

Conway, S. C 1490 

Athens, Tenn 1450 

Grand Rapids, Mich 1340 

306 



250 


625 


250 


445 


250 


518 


250 


363 


250 


390 


250 C.P. 


312 


250 


385 


250 


567 


250 


385 


250 


455 


50000 


441 


250 


315 


250 


488 


5000 


530 


250 


457 


50000 


493 


250 


582 


5000 


635 


5000 


443 


1000 


358 


250 C.P. 


411 


250 


398 


1000 


622 


5000 


539 


250 


554 


250 


393 


50000 


487 


250 


449 


250 


371 


250 


607 


250 


503 


250 


575 


250 


447 


250 


393 


5000 


476 


250 


489 


250 


567 


250 


556 


250 


583 


5000 d., 1000 n. 


529 


250 C.P. 


582 


250 


378 


250 C.P. 


556 


1000 


556 


250 


633 


500 


356 


250 


620 


250 


476 


5000 


542 


5000 


447 


50000 


584 


250 


371 


250 


356 


250 


412 


250 


575 


250 C.P. 


581 


250 


445 



Call 

Letters 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 
Page 



VVLAW 

WLAY 

WLBC 

WLBJ 

WLBL 

WLBZ 

WLDS 

WLEE 

WLEU 

WLIB 

WLLH 

WLNH 

WLOF 

WLOG 

WLOK 

VVLOL 

WLPM 

WLS . 

WLVA 

WLW 

WMAJ 

WMAL 

WMAM 

VVMAN 

WMAQ 

WMAS 

VVMAZ 

VVMBC 

VVMBD 

VVMBG 

WMBH 

VVMBI 

VVMBO 

WMBR 

VVMBS 

WMC 

WMCA 

WMEX 

WMFD 

WMFF 

WMFG 

WMFJ 

WMFR 

WMFT 

WMGA 

W MGK 

WMIN 

WMIS 

WMJM 

WMLT 

VVMMN 

WMOB 

WMOG 

WMOH 

VVMOX 

VVMPC 

WMPS 



Lawrence, Mass 680 

Muscle Shoals City, Ala 1450 

Muncie, Ind 1340 

Bowling Green, Ky 1340 

Stevens Point, Wise 930 

Bangor, Me 620 

Jacksonville, 111 1180 

Richmond, Va 1450 

Eric, Pa 1450 

Brooklyn, N. Y 1190 

Lowell-Lawrence, Mass 1400 

Laconia, N. H 1340 

Orlando, Fla 1230 

Logan, W. Va 1230 

Lima, 1240 

Minneapolis, Minn 1330 

Suffolk, Va 1450 

Chicago, 111 890 

Lynchburg, Va. 1230 

Cincinnati, 700 

State College, Pa 1450 

Washington, D. C 630 

Marinette, Wise 570 

Mansfield, 1400 

Chicago, II 670 

Springfield, Mass 1450 

Macon, Ga 940 

Macon, Miss 1400 

Peoria, 111 1470 

Richmond, Va 1380 

j'oplin, Mo 1450 

Chicago, 111 1110 

Auburn, N. Y 1340 

Jacksonville, Fla 1400 

Uniontown, Pa 590 

Memphis, Tenn 790 

New York, N. Y 570 

Boston, Mass 1510 

Wilmington, N. C 1400 

Plattsburgh, N. Y 1340 

Uibbing, Minn 1240 

Daytona Beach, Fla 1450 

High Point, N. C 1230 

Florence, Ala 1240 

Moultrie, Ga 1400 

Bainbridge, Ga . 1490 

St. Paul, Minn 1400 

Natchez, Miss 1490 

Cordele, Ga 1490 

Dublin, Ga 1340 

Fairmont, W. Va 920 

Mobile, Ala 1230 

Brunswick, Ga 1490 

Hamilton, 1450 

Meridian, Miss 1240 

Lapeer, Mich 1230 

Memphis, Tenn 1460 

307 



5000 


433 


250 


314 


250 


393 


250 


411 


5000 


626 


5000 


418 


250 


385 


250 


609 


250 


552 


1000 


485 


250 


433 


250 


476 


250 


359 


250 


619 


250 


533 


1000 


453 


250 


611 


50000 


383 


250 


608 


50000 


529 


250 


567 


5000 


352 


250 


623 


250 


533 


50000 


383 


250 


434 


5000 


371 


250 C.P. 


458 


5000 d., 1000 n. 


385 


5000 


609 


250 


461 


5000 


383 


250 


483 


250 


356 


1000 


567 


5000 


584 


5000 


495 


5000 


431 


250 


521 


250 


501 


250 


451 


250 


354 


250 


517 


250 C.P. 


312 


250 


373 


250 C.P. 


369 


250 


454 


250 


458 


250 d., 100 n. 


370 


250 


370 


5000 


619 


250 


313 


250 d., 100 n. 


369 


250 


533 


250 C.P. 


458 


250 


447 


1000 d., 500 n. 


584 



Call 
Letters 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 
Page 



WMRC 

WMKF 

WMRN 

WMRO 

WMSA 

WMSL 

WMT 

WMUR 

WMVA 

WMVG 

WNAB 

WNAC 

WNAD 

WNAX 

WNBF 

WNBH 

WNBZ 

WNEL 

WNEW 

WNEX 

WNHC 

WNLC 

WNOE 

WNOX 

WNVA 

WNYC 

WOAI 

WOC . 

WOCB 

WOI . 

WOKO 

WOL . 

WOLF 

WOLS 

WOMI 

WOMT 

WOOD 

WOPI 

WOR . 

WORC 

WORD 

WORK 

WORL 

WOSH 

HOSU 

WOV . 

WOW 

WOWO 

WPAB 

WPAD 

WPAG 

WPAR 

WPAT 

Wl»AX 

Wl'AY 

WPDQ 



Greenville, S. C 1490 

Lewiston, Pa 1490 

Marion, 1490 

Aurora, 111 1280 

Massena, N. - Y 1340 

Decatur, Ala 1400 

Cedar Rapids, Iowa 600 

Manchester, N. H 610 

Martinsville, Va 1450 

Milledgeville, Ga 1450 

Bridgeport, Conn 1450 

Boston, Mass 1260 

Norman, Okla '..... 640 

Yankton, S. D 570 

Binghaniton, N. Y 1290 

New Bedford, Mass 1340 

Saranac Lake, N. Y 1320 

San Juan, Puerto Rico 1320 

New York, N. Y 1130 

Macon, Ga 1400 

New Haven, Conn 1340 

New London, Conn 1490 

New Orleans, La 1450 

Knoxville, Tenn 990 

Norton, Va 1450 

New York, N. Y 830 

San Antonio, Texas 1200 

Davenport, Iowa 1420 

W. Yarmouth, Mass 1240 

Ames, Iowa 640 

Albany, N. Y 1460 

Washington, D. C 1260 

Syracuse, N. Y 1490 

Florence, S. C 1230 

Owensboro, Ky 1490 

Manitowoc, Wise 1240 

Grand Rapids, Mich 1300 

Bristol, Tenn 1490 

New York, N. Y 710 

Worcester, Mass 1310 

Spartanburg, S. C 1400 

York, Pa 1350 

Boston, Mass 950 

Oshkosh, Wise 1490 

Columbus, 820 

New York, N. Y 1280 

Omaha, Neb 590 

Fort Wayne, Ind 1190 

Ponce, Puerto Rico 1370 

Paducah, Ky 1450 

Ann Arbor, Mich 1050 

Parkersburg, W. Va 1450 

Paterson, N. J 930 

Thomasville, Ga 1240 

Portsmouth, 1400 

Jacksonville, Fla 1270 

308 



250 


575 


250 


556 


250 


535 


250 


377 


250 


489 


250 


312 


5000 


395 


5000 d., 1000 n. 


476 


250 


608 


250 C.P. 


373 


250 


347 


5000 


431 


1000 


541 


5000 


579 


5000 


483 


250 


433 


100 


504 


5000 


635 


10000 


497 


250 


371 


250 


349 


250 


349 


250 


416 


10000 


583 


250 C.P. 


609 


1000 


495 


50000 


600 


5000 


397 


250 


434 


5000 


395 


1000 d., 500 n. 


483 


1000 


352 


250 


507 


250 


575 


250 


413 


100 
250 C. P. 


622 


5000 


443 


250 


581 


50000 


497 


1000 


435 


250 


577 


1000 


570 


1000 


431 


250 


625 


5000 


531 


5000 


499 


5000 


475 


10000 


390 


1000 


633 


250 


413 


250 


437 


250 


620 


1000 


478 


250 


373 


250 


535 


5000 


356 



Call 
Letters 



City 



Frequency 
in Kilocycles 



WFEN 
WPIC 
WPIK 
WPOR 

wpra 

WPRO 

WPRP 

WPTF 

WPUV 

WQAM 

WQAN 

WQBC 

WQXR 

WRAK 

WRAL 

WRAW 

WRBL 

WRC . 

WRDO 

WRDW 

WREC 

WREN 

WRGA 

WRHI 

WIMN 

WRT,C 

WRTJ) 

WRNT, 

WKOK 

WROT, 

WROW 

WROX 

WRR . 

WRRF 

WRRN 

WRTJF 

WRVA 

WSAI 

WSAJ 

WSAM 

WSAN 

WSAP 

WSAR 

WSAU 

WSAV 

WSAY 

WSAZ 

WSB . 

WSBA 

WSBC 

WSBT 

WSFA 

WSGN 

WSIX 

WSJS 

WSKB 

WSLB 

WSLI 

WSLS 

WSM . 



Philadelphia, Pa 050 

Sharon, Pa ~00 

Alexandria, Va "30 

Portland, Me 1450 

Mayaguez, Puerto Rico 000 

Providence. R. 1 630 

Ponce, Puerto Rico 1420 

Raleigh, N. C 680 

Pulaski, Va 1230 

Miami, Fla 560 

Scranton, Pa 010 

Vicksburg, Miss. . 1420 

New York, N. Y 1560 

Williamsport, Pa 1400 

Raleigh, N. C 1240 

Reading, Pa 1340 

Columbus, Ga 1230 

Washington, D. C 080 

Augusta, Me 1400 

Augusta, Ga 1480 

Memphis, Tenn 600 

Lawrence, Kans , 1250 

Rome, Ga 1490 

Rock Hill, S. C 1340 

Racine, Wise 1400 

Toccoa, Ga 1450 

West Point, Ga 1490 

Richmond, Va 910 

Rockford, 111 1440 

Knoxville, Tenn 630 

Athens, Tenn 1490 

Clarksdale, Miss 1450 

Dallas, Texas 1310 

Washington, N. C 930 

Warren, 1400 

Gainesville, Fla 850 

Richmond, Va 1140 

Cincinnati, 1360 

Grove City, Pa 1340 

Saginaw, Mich 1400 

Allentown, Pa 1470 

Portsmouth, Va 1490 

Fall River, Mass 1480 

Wausau. Wise 1400 

Savannah, Ga 1340 

Rochester, N. Y 1370 

Huntington, W. Va 930 

Atlanta. Ga 750 

York, Pa 900 

Chicago, HI 1240 

South Bend, Tnd. 960 

Montgomery, Ala 1440 

Birmingham, Ala 610 

Nashville, Tenn 980 

Winston-Salem, N. C 600 

McComb, Miss 1230 

Ogdensburg, N. Y 1400 

Jackson, Miss 1450 

Roanoke, Va 1240 

Nashville, Tenn 650 

309 



Power 


See 


in Watts 


Page 


5000 


563 


1000 


567 


250 


607 


250 


419 


5000 d., 1000 n. 


633 


5000 


573 


250 


633 


50000 


518 


250 C.P. 


609 


5000 d., 1000 n. 


357 


1000 d., 500 n. 


566 


1000 


459 


10000 


501 


250 


569 


250 


519 


250 


566 


250 


370 


5000 


352 


250 


417 


5000 


369 


5000 


584 


5000 d., 1000 n. 


406 


250 


373 


250 


577 


250 ' 


625 


250 


374 


250 


374 


5000 


610 


1000 d.. 500 n. 


386 


1000 d., 500 n. 


583 


250 C.P. 


581 


250 


455 


5000 


591 


1000 


521 


250 


539 


5000 


355 


50000 


610 


5000 


530 


100 


553 


250 


448 


500 


551 


250 


609 


1000 


431 


250 


626 


250 


373 


1000 


503 


3 000 


619 


50000 


369 


1000 


569 


250 


383 


1000 


394 


1000 d., 500 n. 


314 


5000 d., 1000 n. 


311 


5000 


584 


5000 


521 


250 


458 


250 


501 


250 


458 


250 


611 


50000 


586 



Call 
Letters 



City 



Frequency 
in Kilocycles 



Power 
in Watts 



See 
Page 



WSMB 
VVSNJ 
WSNY 
WSOC 
WSON 
WSOO 
WSOY 
WSPA 
WSPB 
WSPD 
WSPR 
WSTC 

wssv 

WSTP 

WSTV 

WSUI 

WSUN 

WSVA 

WSYB 

WSYR 

WTAD 

WTAG 

WTAL 

WTAM 

WTAQ 

WTAR 

WTAW 

WTAX 

WTBO 

WTCM 

VVTCN 

WTEL 

WTHT 

WTIC 

WTJS 

WTMA 

WTMC 

WTMJ 

WTMV 

WTNJ 

WTOC 

WTOL 

WTON 

WTOP 

WTRC 

WTRY 

WTSP 

WTTM 

WVCX 

WWDC 

WWJ . 

WWL 

WWNC 

WWNY 

WWPG 

WWRL 

WWSR 

WWSW 

WWVA 

WXYZ 



New Orleans, La 1350 

Bridgeton, N. J 1240 

Schenectady, N. Y 1240 

Charlotte, N. C 1240 

Henderson, Ky 860 

Sault Ste. Marie, Mich 1230 

Decatur, 111 1340 

Spartanburg, S. C 950 

Sarasota, Fla 1450 

Toledo. 1370 

Springfield, Mass 1270 

Stamford, Conn. (Formerly WSRR) 1400 

Petersburg, Va 1240 

Salisbury, N. C 1490 

Steubenville, 1340 

Iowa City, Iowa 910 

St. Petersburg, Fla 620 

Harrisonburg, Va 550 

Rutland. Vt 1380 

Syracuse, N. Y 570 

Quincy, 111 930 

Worcester, Mass 580 

Tallahassee, Fla 1340 

Cleveland, O. 1100 

Green Bay, Wise 1360 

Norfolk, Va 790 

College Station, Texas 1150 

Springfield, 111 1240 

Cumberland, Md 1450 

Traverse City, Mich 1400 

Minneapolis, Minn 1280 

Philadelphia, Pa 1340 

Hartford, Conn 1230 

Hartford, Conn 1080 

Jackson, Tenn 1390 

Charleston, S. C 1250 

Ocala, Fla 1490 

Milwaukee, Wise 620 

East St. Louis, 111 1490 

Trenton, N. J 1310 

Savannah, Ga 1290 

Toledo, 1230 

Staunton, Va 1400 

Washington, D. C 1500 

Elkhart, Ind 1340 

Troy, N. Y 980 

St. Petersburg, Fla 1380 

Trenton, N. J 920 

Sitka, Alaska 1220 

Washington, D. C 1450 

Detroit, Mich 950 

New Orleans, La 870 

Asheville, N. C 570 

Watertown, N. Y 790 

Palm Beach, Fla 1340 

Woodside, N. Y 1600 

St. Albans, Vt 1420 

Pittsburgh, Pa 1490 

Wheeling, W. Va 1170 

Detroit, Mich 1270 

310 



5000 




416 


250 




477 


250 




505 


250 
500 




514 
411 


250 d., 100 n. 


448 


250 




384 


5000 d., 1000 n. 


577 


250 




361 


5000 




536 


1 000 




434 


250 




350 


250 




609 


250 




519 


250 




535 


5000 




398 


5000 




361 


1 000 




608 


1000 




606 


5000 




507 


1000 




386 


5000 




435 


250 




361 


50000 




531 


5000 




621 


5000 




608 


1000 




588 


100 




387 


250 




423 


250 




448 


5000 d., 1000 n. 


452 


250 




561 


250 




349 


50000 




349 


1000 




582 


1000 




574 


250 




359 


5000 




623 


250 




384 


500 




479 


5000 




373 


250 




536 


250 




611 


50000 




353 


250 




389 


1000 




507 


1000 d., 500 n. 


361 


1000 




479 


16 


(Amer. 629 

Expeditionary 

Station) 


250 




353 


5000 




441 


50000 




416 


1000; 


5000 C.R. 


513 


1000 




509 


250 




359 


250 




511 


1000 




606 


250 
50000 




565 
620 


5000 




441 



ALABAMA 



For Major Markets— Radio Homes 1946 Please Turn To Pages 247-255 



WHMA 

ANNISTON— EST. 1938 

AMERICAN BROADCASTING CO. 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Anniston Broadcasting Co. 

Operated By Anniston Broadcasting Co. 

Address 14th & Noble Streets 

Phone Number 2380 

Transmitter Location 14th & Noble Streets 

Time on the Air 6 a.m. to 12 midnight 

Newspaper Affiliation Anniston Star 

News Service AP. UP 

Transcription Service NBC & Cole 

Representative Sears & Ayer, Inc. 

Personnel 

Owner Harry M. Ayers 

Station-Commercial Manager J. W. Buttram 

Program Director Ruby Meigs 

Publicity Director Mary Toulmen 

Chief Engineer James Hudson 



WJLD 

BESSEMER— EST. 1942 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By • • Johnston 

Broadcasting Company. 

Address 1800 3rd Ave., N. 

Phone Number 2300; 2301; 6-6172 

Transmitter Location Blue Lake Site 

Time on the Air 6 a.m. to 12 p.m. 

News Service AP 

Transcription Service • . Standard, Cole, 

Keystone Broadcasting System. 

Representatives Helen Wood, New York; 

Dewey Long, Atlanta; Gene Grant, Holly- 
wood. 

Personnel 

Principal Partner George Johnston, Jr. 

General-Station Manager .... William R. Terry 

Commercial Manager Clay Coe 

Sales Director Carl Ross 

Musical Director Robert Tamblyn 

Chief Engineer Rufus Jones 



Owned By Alabama Polytechnic In- 
stitute, University of Alabama, Alabama 
College. 

Licensee Voice of Alabama, Inc 

Address Protective Life Bldg. 

Phone Number 3-8116 

Studio Addresses Protective Life Bldg.; 

Birmingham, Ala. 

Transmitter Location Sandusky, Ala. 

Time on the Air 5:30 a.m. to 12 midnight; 

Sundays, 7 a.m. to 12 midnight. 

News Service UP 

Transcription Service WBS 

Representative Radio Sales 

Personnel 

Chairman of Board Ed Norton 

President-General Manager Thad Holt 

Program Director Jimmie Willson 

Chief Engineer N. S. Hurley 

• 

WS G N 

BIRMINGHAM— EST. 1927 

AMERICAN BROADCASTING COMPANY 

Frequency: 610 Kc Power: 5000 d.; 1000 n. 

Owned-Operated by The Birmingham 

News Co. 

Business Address P.O. Box 2553 

Studio Address Dixie Carlton Hotel 

Phone Number 4-3434 

Transmitter Location Alabama State 

Fair Grounds 

Time on the Air 5 a.m. to 12 midnight 

Newspaper Affiliation Birmingham News 

Company, Birmingham News-Age-Herald. 

News Service AP 

Transcription Service NBC Thesaurus, 

Langworth, Cole. 
Representative Headley-Reed Co. 

Personnel 

Exec. V.P.-Managing 

Director Henry P. Johnston 

Commercial Manager Henry P. Johnston 

Sales Promotion Julian A. Flint 

Program Director David Loveman 

Chief Engineer Gordon Bishop 



W A P I 

BIRMINGHAM— EST. 1922 

COLUMBIA BROADCASTING SYSTEM 
Frequency: 1070 Kc Power: 5000 Watts 



WBRC 

BIRMINGHAM— EST. 1925 

NATIONAL BROADCASTING CO. 
Frequency: 960 Kc Power: 5000 Watts 



311 



ALABAMA 



Owned-Operated By .. Birmingham Broadcast- 
ing Co.. Inc. 

Address WBRC Bldg., 1727 V2 2nd Ave. N. 

Phone Number 4-7741 

Transmitter Location. .. .2400 Arkedelphia Rd. 

Time on the Air Unlimited 

Transcription Service Standard Radio 

& Langworih 

Representative Paul H. Raymer Co. 

Personnel 

President-General Manager. .W. Walter Tison 
Sales Promotion & Merchandising 

Manager •■.... John Connolly 

Production Manager John Orr 

Musical Director Herb Grieb 

Chief Engineer. Jerry Hayman 



Owned-Operated By ... . Dothan Broadcasting 

Company 

Address 204 V& E. Main Street 

Phone Number 1430 

Transmitter Location Headland Highway. 

Dothan 

Time on the Air Daytime license 

Newspaper Affiliation Dothan Eagle 

News Service AP 

Transcription Service . . Standard Radio, World 

Personnel 

Station Manager Julian C. Smith 

Commercial Manager Fred Moseley 

Program Director and 

Chief Announcer Willard Wilkes 

Promotion Manager Arthur Creamer 

Chief Engineer John T. Hubbard 



(Calf Letters to Be Assigned) 

CULLMAN* 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By. .. .Cullman Broadcasting 

Company 
Address Cullman, Alabama 

Personnel 

Owners H. H. Kinney, D. T. Kinney 

* Construction Permit. 



WMSL 

DECATUR— EST. 1935 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Tennessee Valley 

Broadcasting Co. 

Address 511 Bank St 

Phone Number 802-3 

Transmitter Location Danville Rd., Decatur 

Time on the Air Unlimited 

News Service UP 

Transcription Service World Broadcasting 

System and Standard. 
Representative Headley-Reed Co. 

Personnel 

President Melvin Hulson 

Station-Commercial Manager. .Kyle G. Frazier 

Program Director Letha Coker 

Chief Announcer Lewis Blizzard 

Chief Engineer J. V. Rozer 



w a a F 



DOTHAN— EST. 1933 

MUTUAL BROADCASTING SYSTEM 
Frequency: 1400 Kc Power: 250 Watts 



W J I 

FLORENCE 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By. . . .Florence Broadcasting 

Company 
Address Reeder Hotel 

Personnel 

Owners Clyde W. Anderson, 

Joe T. Van Sandt 
General Manager Joe T. Van Sandt 

* Construction Permit. 



WMFT 



FLORENCE 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By ... . Tri-Cities Broadcasting 

Company 
Address Florence, Ala. 

* Construction Permit. 



W J B Y 

GADSDEN— EST. 1928 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By. .. .Gadsden Broadcast- 
ing Co , Inc 

Address 108 Broad Street 

Phone Number 88 

Transmitter Location 108 Broad Street 

Time on the Air 17 Vi hours daily 



312 



ALABAMA 



Personnel 

President B. H. Hopson 

Station Manager and 

Program Director Beatrice Tate Benton 

Commercial Manager ....•• Sam Benton 

Chief Engineer William Pigg 



Publicity Director C. L. Smallwood 

Chief Announcer Charles Saunders 

Chief Engineer R. B. Hurley 



W B H P 

HUNTSVILLE— EST. 1937 

MUTUAL BROADCASTING SYSTEM 

KEYSTONE BROADCASTING SYSTEM 

NORTH ALABAMA NETWORK 

Frequency: 1230 Kc Power 250 Watts 

Owned-Operated By W. H. Pollard 

Address 318 W. Clinton St. 

Phone Number 313 

Transmitter Location Athens Pike 

Time on the Air . Unlimited license 

News Service UP 

Personnel 

President-Station Manager and 

Commercial Manager W. H- Pollard 

Program Director Margaret Speake 

Production Manager Hugh McDonald 

Chief Announcer and 

Chief Engineer John Garrison 



WMOB 

MOBILE— EST. 1939 

AMERICAN BROADCASTING CO. 

Frequency: 1230 Kc • • .Power: 250 Watts 

Owned-Operated By S. B. Quigley 

Business Address 600 St. Louis St., 

(Quigley Building) 

Phone Number Belmont 2-4566 

Studio Address 600 St. Louis St. 

Transmitter Location 600 St. Louis St. 

Time on the Air Unlimited License 

News Service UP 

Transcription Service NBC Thesaurus 

Representative The Branham Company 

Personnel 

Station Manager S. B. Quigley 

Commercial Manager F. E. Busby 

Sales Promotion Manager. . . .Miss Bea Quigley 

Program Director Miss Clara Malone 

Production Manager Mrs. Adele Hull 

Publicity Director Miss Bea Quigley 

Chief Engineer T. L. Greenwood 



W A L A 

MOBILE— EST. 1930 

NATIONAL BROADCASTING CO. 

Frequency: 1410 Kc ...Power: 5000 Watts 

Owned By W. O. Pape 

Operated By Pape Broadcasting Co. 

Address 106 St. Joseph St., AT&N 

Railroad Bldg. 

Phone Number Dexter 3-3756 

Transmitter Location Cochran Bridge 

Causeway, Baldwin County. 
Time on the Air. . .5:30 a.m. to 12:00 midnight 

News Service AP 

Transcription Service Standard Radio 

Representative Headley-Reed Co. 

Personnel 

Owner W. O. Pope 

General Manager H. K. Martin 

Station Manager H. K. Martin 

Commercial Manager Al. Treadway 

Program Director Charles Saunders 



W C V 

MONTGOMERY— EST. 1939 

COLUMBIA BROADCASTING SYSTEM 
ALABAMA NETWORK 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By G. W. Covington, Jr. 

Business Address P.O. Box 1029, 

Montgomery, Ala. 

Phone Number 5781 

Transmitter Location Narrow Lane Road, 

Montgomery 

Time on the Air 6:00 a.m. to 12 midnight 

News Service INS 

Transcripion Service Standard Radio 

Representative Howard H. Wilson Co. 

Personnel 

President-Station Mgr G. W. Covington, Jr 

Commercial Manager R. B. Raney 

Musical Director Weston Britl 

Program Director Sybil I. Winn 

Chief Engineer W. D. Weatherly 



313 



ALABAMA 



WS F A 

MONTGOMERY—EST. 1930 

NATIONAL BROADCASTING CO. 

Frequency: 1440 Kc Power: 1000 d.; 

500 n. 
Owned-Operated By Montgomery 

Broadcasting Co., Inc. 

Business Address P. O. Box 1031 

Phone Number 8361-2 

Studio Address Jefferson Davis Hotel 

Transmitter Location Narrow Lane Road, 

Time on the Air. 5:45 a.m. to 11:30 p.m. 

News Service AP 

Transcription Service NBC Thesaurus 

& M. M. Cole. 
Representative Headley-Reed Co. 

Personnel 

President-General Manager. . . .Howard E. Pill 

Station Manager John B. DeMotte 

Local Sales Manager W. W. Hunt 

Publicity Director John B. DeMotte 

Program-Musical Director and 

Production Manager Caldwell Stewart 

Chief Announcer Leland Childs 

Chief Engineer Cliff Shelkofsky 



(Call Letters to Be Assigned) 

MONTGOMERY* 

Frequency: 800 Kc Power: 1000 Watts, Day 

Owned-Operated By Dixie Broadcasting 

Company 
Address Montgomery, Ala. 

* Construction Permit. 



W L A Y 

MUSCLE SHOALS CITY— EST. 1933 

MUTUAL BROADCASTING SYSTEM 

KEYSTONE BROADCASTING SYSTEM 

NORTH ALABAMA NETWORK 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Muscle Shoals 

Broadcasting Corporation 

Address Box 230, Sheffield. Ala. 

Phone Number 1450 

Transmitter Location Sheffield, Ala. 

Time on the Air 6:30 a.m. to 11 p.m.; 

News Service UP 

Transcription Service Standard Radio 

& Lang-Worth. 
Representative Sears & Ayer 



Personnel 

President F. M. Farris, Jr. 

Station and Commercial Manager. .E. J. Sperry 

Sales Promotion Mgr Josephine T. Sperry 

Production Manager Lynn V. McMoran 

Chief Engineer Lynn V. McMoran 



W J H 

OPELIKA— EST. 1940 

MUTUAL BROADCASTING SYSTEM 
KEYSTONE BROADCASTING SYSTEM 

Frequency: 1400 Kc Power 250 d.; 100 n. 

Owned-Operated By Opelika Auburn 

Broadcasting Co. 

Address 1400 Auburn Road 

Phone Number 856 

Transmitter Location 1400 Auburn Road 

Time on the Air 6:00 a.m. to 12:00 mid. 

News Service UP 

Transcription Service NBC and Keystone 

Broadcasting System 

Personnel 

Station Manager and 

Chief Engineer F Marion Hyatt 

Commercial Manager Guy Mangram 

Sales Promotion F. Marion Hyatt 



W H B B 

SELMA— EST. 1935 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1490 Kc Power: 100 Watts 

Owned-Operated By Selma Broadcasting 

Company, Inc. 

Business Address 209 Washington St. 

Phone Number 1233 

Studio Address 209 Washington St.. 

Selma, Ala. 

Transmitter Location Seventh Ave., North 

Time on the Air 7:30 a.m. to 11:00 p.m. 

Representative Sears & Ayer, Inc. 

Personnel 

Chief Executive B. H. Hopson 

General-Station Manager Julien Smith, Jr. 

Sales Promotion Erin Reynolds 

Program Director Erin Reynolds 

Chief Engineer T. F. Kelly, Jr. 



314 



ALABAMA-ARIZONA 



WFEB 

SYLACAUGA— EST. 1945 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Alabama 

Broadcasting Company. 
Business-Studio Address . . 527 North Broadway 

Phone Number 160 

Transmitter Location 527 North Broadway 

Time on Air 6:00 a.m. to 11:00 p.m. 

News Service UP 

Transcription Service NBC 

Personnel 

President E. E. Forbes, Sr. 

V.P.-General Manager. J. W. Buttram 

Station Manager Hugh Webb 

Sales-Promotion Manager Hugh Webb 

Program Director Bonnie Skelton 

Production-Publicity Bill Irby 

Chief Announcer Bob Donovan 

Musical Director Ralph Bennett 

Chief Engineer James Stower 

• 

W J R D 

TUSCALOOSA— EST. 1936 

ALABAMA NETWORK 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By James R. Doit, Jr. 



Address First National Bank Bldg. 

Phone Number 4464-85 

Transmitter Location Greensboro Highway 

Time on the Air 7:00 a.m. to 10:00 p.m. 

Transcription Service .... World Broadcasting 

System 
Representative. Keystone Broadcasting System 

Personnel 

Owner J. R. Doss, Jr. 

Program Director Wilhelmina Doss 

Chief Announcer Charles Zennah 

Chief Engineer James Arendale 



WHTB 

TALLADEGA 

MUTUAL BROADCASTING SYSTEM 
ALABAMA NETWORK 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By . . Voice of Talladega, Inc. 

Address 122 S. Court Square 

Phone 2360 

Transcription Service Standard 

News Service AP 

Personnel 

Chief Executive Harry Held 

General-Commercial Mgr R. C. Hammett 

Program Director Otis Dodge 

Sales Promotion R. C. Hammett 

Chief Engineer Julius C. Vessels 



AI&DZ©NA< 



For Major Markets— Radio Homes 1946 Please Turn To Pages 247-255 



K W J B 

GLOBE— EST. 1938 

NATIONAL BROADCASTING COMPANY 
ARIZONA BROADCASTING SYSTEM 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By: The Gila Broadcasting 

Co., Inc 

Business Address . Globe, Arizona 

Phone Number Globe 41 

Studio Address South Globe, Arizona 

Transmitter Location South Globe, Arizona 

Time on the Air Unlimited 

Representative Paul H. Raymer 

News Service AP, INS, UP 

Transcription Service Standard Radio 

Personnel 

President Louis F Long 



General Manager Paul Merrill 

Station Manager Willard Shoecraft 

Commercial and Sales 

Manager Edward E. Furman 

Chief Engineer Frank Toomey 

Chief Announcer Robert Coffman 

KSU N 

BISBEE— EST. 1933 

CBS 
ARIZONA NETWORK 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Carleton W. Morris 

Address Box C. Birbee, Ariz. 

Phone Number Bisbee 9 

Transmitter Location . . . Noco Rd., Bisbee, Ariz. 



315 



ARIZONA 



Time on the Air 6:30 a.m. to 11 p.m. 

News Service UP and Transradio 

Representative John Blair & Co. 

Personnel 

President-Owner-Station 

Manager • • . . Carleton W. Morris 

Commercial Manager Gilbert C. Alzua 

Program Director Bonnie J. Miller 

Chief Announcer John Earl Hickman 

Chief Engineer David C. Karbach 



K Y 

PHOENIX— EST. 1922 

COLUMBIA BROADCASTING SYSTEM 
THE ARIZONA NETWORK 

Frequency: 550 Kc Power: 1000 Watts 

Owned-Operated By Salt River Valley 

Broadcasting Company 

Address 838 North Central Avenue 

Phone Number 4-4144 

Transmitter Location 12th St. & Camel- 
back Rd. 

Time on the Air 6 a.m. to 12:00 midnight 

Newspaper Affiliation Arizona Farmer 

Publishing Co., Arizona Farmer 

News Service UP; Transradio 

Transcription Service World Broadcasting 

System, Associated Music Service. 
Representative John Blair & Co. 

Personnel 

Chairman of Board Burridge D. Butler 

Commercial Manager John L. Hogg 

General Manager Albert D. Johnson 

Program Director John R. Williams 

Chief Announcer and 

Production Manager Joe Dana 

Musical Director Alfred Becker 

Chief Engineer Lewis Sublett 



Personnel 

President-Owner Rex Shepp 

Station Manager Charlie Garland 

Commercial Manager Arnold J. Gregory 

Program Director Frank James 

Promotion Manager Richard Canaday 

Chief Engineer Wayne Femeyhough 



KTAR 

PHOENIX— EST. 1922 

NBC 
ARIZONA BROADCASTING SYSTEM 

Frequency: 620 Kc Power: 5000 Watts 

Owned-Operated By KTAR Broadcasting 

Company 

Business Address 711 Heard Building 

Phone Number 4-4161 

Studio Address Atop the Heard Building 

Transmitter Location 36th St. & East 

Thomas Road 
Time on the Air 6:00 a.m. to 12 midnight; 

Sundays, 6:45 a.m. to 12:15 a.m. 

News Service AP; INS; UP 

Transcription Service NBC Thesaurus, 

Standard Radio Library. 
Representative Paul H. Raymer Co. 

Personnel 

Chief O wner-Ch. of Bd John J. Louis 

President & General Manager Dick Lewis 

Sales-Commercial Manager Bill Harvey 

Sales Promotion-Merchandising 

Manager Arnold LaBenz 

Program Director J. Howard Pyle 

Production Manager John McGreevey 

Publicity Director John Snow 

Musical Director Pierson Bancroft 

Chief Engineer A. C. Anderson 



KPHO 

PHOENIX— EST. 1941 

AMERICAN BROADCASTING SYSTEM 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By . Phoenix Broadcasting, Inc. 
Business Address . . Adams Hotel, Phoenix, Ariz. 

Phone Number 4-7367 

Studio Address. . .Adams Hotel, Phoenix, Ariz. 
Transmitter Location . . 24th Ave. & Buckeye Rd. 

Time on the Air 6 a.m. to midnight 

News Service INS 

Transcription Service SESAC 

Representative Howard H. Wilson Co. 



K Y C A 

PRESCOTT— EST. 1940 

NATIONAL BROADCASTING COMPANY 
ARIZONA BROADCASTING SYSTEM 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Southwest Broad- 
casting Company 

Address East Gurley St. 

Phone Number .244 

Transmitter Location East Gurley St. 

Time on the Air Unlimited License 

News Service INS and AP 

Transcription Service Standard Library 

Representative Paul Raymer Co. 



316 




ESSENTIAL IN 

RADIO ADVERTISING, TOO 





please follow through 




*** 




Complete the local tieup 
to sell Mighty Main Street 

More and more national radio adver- 
tisers now realize the importance of bring- 
ing their network programs directly into 
the homes of the 28 million small town and 
rural inhabitants who get No signals, or 
INFERIOR signals, from major wired net- 
works. 

Surveys show that, in the absence of 
this immediate, local tieup, many "BE- 
YOND-METROPOLITAN" listeners had 
never heard of the so called "nationally 
radio-advertised" product. When they 
had heard of it over a remote station, they 
never thought of it as being available in 
their OWN neighborhood stores. 

This current attitude is reflected in in- 
difference among "BEYOND-METROPOL- 
ITAN" DEALERS. In the absence of the 
necessary follow through, neighborhood 
dealers fail to push, promote, or display 



THIS IS THE KEYSTON 



FOLLOW 




the items which are not known or de- 
manded locally. 

To provide this necessary "FOLLOW 
THROUGH/ 1 extend your wired-network 
programs to K B S . . . the ONLY network 
concentrating upon "BEYOND-METRO- 
POLITAN" America exclusively! 

Via the K B S, transcription network, 
you can annex this huge market — in ONE 
streamlined operation — with NO produc- 
tion headaches — at remarkably low cost 
per actual listener. 

QUANTITY PLUS QUALITY 

Prosperity in "BEYOND-METROPOLITAN" 
America is at an all-time high, — and is 
based on a FIRM FOUNDATION that as- 
sures its continuation. 

KEYSTONE listeners are CONSTANT AND 
LOYAL. New Ross-Federal surveys prove 
they listen up to 289% as much as to all 
other stations in their areas combined! 
(complete survey upon request.) 



8 
99 

O 

a 

A 



ROADCASTING SY 




THIS IS "BEYOND-METROPOLITAN" AMERICA 




TOP AD COIN TO SMALL OUTLETS" 



This headline from Variety acknowledges 
the tremendous surge of interest in "BEYOND- 
METROPOLITAN" AMERICA among leading 
national radio advertisers, ALKA-SELTZER, 
GENERAL FOODS, BROMO SELTZER, WILD- 
ROOT, CORONET, STERLING DRUGS ... are a 
few of the outstanding national advertising 
successes on KBS facilities . . . scooping 200 
stations \n ONE transaction instead of 200 . . . 
with ONE Time order, One Time Clearance — 
One schedule — One mechanics operation 
. . . One source for affidavits — One invoice. 
May we help YOU to "FOLLOW THROUGH" 
... by custom-fitting a list of KBS STATIONS 
to suit your requirements. 



KEYSTO 



TTi 



ADC 



>m¥iTJTFm%W 



580 Fifth Avenue, New Yorl 

CHICAGO 2, HOLLYWOOD 28 



ARIZONA 



Personnel 

President-Owner Jack J. Louis 

Station and Commercial Mgr .... Harold Ritter 

Program Director Roberta Piister 

Publicity Director Marcia Gates 

Chief Engineer George Eitel 

Sales Promotion Manager . . . Byron Lee McCall 



K G L U 

SAFFORD— EST. 1938 

NATIONAL BROADCASTING CO. 
ARIZONA BROADCASTING SYSTEM 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Gila Broadcasting 

Company 

Address Safford, Ariz. 

Phone Number 15 

Transmitter Location 1218 - 6th Ave. 

Time on the Air 7 a.m. -11p.m. daily 

News Service. AP; INS; UP 

Transcription Service World 

Representatives Paul H. Raymer Co. 

Personnel 

President Louis F. Long 

Station Manager Paul Merrill 

Commercial and Sales 

Promotion Manager Edward E. Furman 

Program Director, Production Manager and 

Chief Announcer Norman B- Harrington 

Chief Engineer Herbert Hartman 



Sales Manager Lee Little 

Chief Announcer Ray Helgesen 

Production Manager-Program Director 

and Musical Director Wayne Sanders 



K V A 

TUCSON— EST. 1929 

NATIONAL BROADCASTING CO. 
ARIZONA BROADCASTING COMPANY 

Frequency: 1290 Kc Power: 1000 Watts 

Owned By KTAR Broadcasting Co., Inc. 

Operated By Arizona Broadcasting 

Company, Inc. 

Business Address 48 E. Broadway 

Phone Number 3703 

Studio Address 48 East Broadway 

Transmitter Location 10th and Lee 

Time on the Air. . . .5:55 a.m. to 12:00 midnight 

News Service AP 

Transcription Service NBC Thesaurus, 

Standard. 
Representative Paul H. Raymer Co. 

Personnel 

General Manager R. B. Williams 

Station Manager R. B. Williams 

Sales Promotion Fred J. Gerletti 

Program Director. Ben L. Slack, Jr. 

Publicity Director Fred J. Gerletti 

Chief Engineer Ray H. Holsclaw 



KT U C 

TUCSON— EST. 1929 

COLUMBIA BROADCASTING SYSTEM 
ARIZONA NETWORK 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By. . . .Tucson Broadcasting 

Co., Inc. 

Address 900 E. B'way 

Phone Number 1400 

Transmitter Location 900 E. B'way 

Time on the Air 6 a.m. to 12 midnight 

News Service UP 

Transcription Service Associated Record 

Program. Service & World Broadcasting 

System 
Representative John Blair & Co. 

Personnel 

President Burridge D. Butler 

Station Manager Lee Little 



KYUM 

YUMA— EST.1940 

NATIONAL BROADCASTING COMPANY 
ARIZONA BROADCASTING CO. 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By. .Yuma Broadcasting Co. 

Business Address Post Office Box 352 

Phone Number Yuma 88 

Studio Address. .. 19th Avenue and 1st Street 
Transmitter Location. . 19th Avenue and 1st St. 

Time on the Air .7 a.m. to 12 midnight 

News Service INS, AP 

Transcription Service NBC Thesaurus 

Representative Paul H. Raymer Co. 

Personnel 

President R N. Campbell 

Station Manager Ray Smucker 

Program Director Leavenworth Wheeler 

Chief Engineer Leavenworh Wheeler 



31-7 



-ARKANSA 



For Major Markets — Radio Homes 1946 Please Turn To Pages 247-255 



KLCN 

BLYTHEVILLE— EST. 1922 

ARKANSAS NETWORK 

Frequency: 900 Kc Power: 1000 Watts 

Owned and Operated By . . . Harold L. Sudbury 

Address Sudbury Bldg. 

Phone Number 2093 

Transmitter Location East Highway 18 

Time on the Air 6 a.m. to local sunset 

News Service UP 

Transcription Service World, Cole 

Representative The John E. Pearson Co. 

Personnel 

Owner-Manager Harold L. Sudbury 

Sales Promotion Manager J. T. Sudbury 

Program Director Ray Van Hooser 

Chief Announcer Russ Hodge 

Publicity Director Bill Cherry 

Chief Engineer Bob Connoi 



KAM D 

CAMDEN— EST. 1945 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Camden Radio, Inc. 

Address 2010 Ft. Worth National Bank 

Bldg.. Fort Worth. Tex. 

Personnel 

Chief Executive W. R. Hussman 

* Construction Permit. 



K E L D 

EL DORADO— EST. 1935 

AMERICAN BROADCASTING CO. 
ARKANSAS NETWORK 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By. . .Radio Enterprises, Inc. 

Business Address Exchange Building. 

El Dorado, Ark. 

Studio Address Country Club Colony 

Phone 1313 

Transmitter Location Country Club Colony 

Time on the Air 6:45 a.m. to 10:45 p.m. 

News Service AP 

Transcription Service Standard Radio 

Representative Cox and Tanz 



Personnel 

President. T. H- Barton 

Station and General Manager Leon Sipes 

Sales Promotion Manager W. N. McKinney 

Commercial-Publicity Director. . .J. R. Duerson 

Musical-Program Director Rodney Smith 

Chief Announcer Ed Gideon 

Chief Engineer A. W- Hearin 



KGR H 

FAYETTEVILLE— EST. 1945 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By . Fayetteville Broadcasting 

Company 
Address Fayetteville, Ark. 

Personnel 

Owners George Bennitt, Russell Bennitt, 

Hal Douglas 

* Construction Permit. 



K F P W 

FORT SMITH— EST. 1930 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1400 Kc. ...... Power: 250 Watts 

Owned-Operated By Southwestern 

Hotel Co. 

Address 1213 Garrison Ave. 

Phone Number 4106-4107-7069-5554 

Transmitter Location Albert Pike & 

Kelley Highway 
Time on the Air 6:00 a.m. to 11:00 p.m. 

Sundays, 8:00 a.m. to 10:00 p.m. 

News Service UP and AP 

Transcription Service M. M. Cole & 

World Broadcasting System 

Personnel 

President and General Mgr. . .John A England 

Station Manager J. E. 'Tat" Garner 

Commercial-Sales Promotion 

Manager Bill Slates 

Program Director-Production 

Manager Dorothy Gibson 

Chief Announcer Bill Stapleton 

Musical Director Afton Blake 

Record M.C Glenn O'Neal 

Chief Engineer John M. VanHorn 



318 



ARKANSAS 



K F F A 

HELENA— EST. 1941 

MUTUAL BROADCASTING SYSTEM 
ARKANSAS NETWORK 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By:. Helena Broadcasting Co. 

Address 215 York St. 

Phone Number Main 59 

Transmitter Location 215 York St. 

Time on the Air 7:00 a.m. to 10:15 p.m. 

News Services UP 

Transcription Service . . Keystone Broadcasting 
System & Lang-Worth. 

Personnel 

President-General Manager. .. .Sam Anderson 

Production Manager Barton Wellborn 

Program Director Elizabeth Shepperson 

Publicity Director Hugh Smith 

Chief Announcer Bill Tappan 

Musical Director S. B. Williamson 

Record M.C Bill Tappan 

Chief Engineer M. C. McKenney 



KT H S 

HOT SPRINGS— EST. 1924 

AMERICAN BROADCASTING CO. 

Frequency 1090 Kc. 

Power 10.000 d.; 1000 n. 

Owned-Operated By.. Radio Broadcasting, Inc. 

Address 135 Benton Street 

Phone Number 1160-1 161 

Transmitter Location Malvern Road 

Time on the Air 6 a.m. to 12 midnight 

News Service UP & AP 

Transcription Service Lang-Worth 

Newspaper Affiliation . . Shreveport, Louisiana 

Times. 
Representative Branham Company 

Personnel 

President John D. Ewing 

Station Manager K. K. Kellam 

Commercial Manager Ed Appier 

Program Director William S. Bailey 

Chief Engineer CecU Suitt 



K W F C 

HOT SPRINGS— EST. 1940 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Clyde E. Wilson 



Address 819V2 Central 

Phone Number 412-3 

Transmitter Location 819V2 Central 

Time on the Air 7 a.m. to 11 p.m. 

News Service AP 

Transcription Service Standard Radio, 

Keystone. 

Personnel 

Owner Clyde E. Wilson 

Station & General Sales 

Manager Robert Choate 

Program Director Gene Edsal 

Sales Promotion Robert Harrison 

Chief Announcer Wilson Hurst 

Chief Engineer Earl H. Butler 



KBTM 

JONESBORO— EST. 1930 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1230 Kc Power: 250 WatU 

Owned By. . . Jay P. Beard and Veda F. Beard 

Operated By Owners 

Address: KBTM Bldg., Madison at Jackson Sts. 

Phone Number 597 

Transmitter Location Tower Place, East of 

Jonesboro 

Time on the Air 6:00 a.m. to 10:00 p.m. 

Transcription Service World Broadcasting 

System. 
West Coast Representative Gene Grant 

Personnel 

President and General Manager. .Jay P. Beard 

Sales Promotion Manager William H. Cate 

Program Director-Production 

Manager Mrs. Estelle Fox 

Publicity Director Ted Rand 

Chief Announcer Ed Coughlin 

Record M.C Bob Hess 

Chief Engineer John E. Douglas 



K A R K 

LITTLE ROCK— EST. 1931 

NATIONAL BROADCASTING CO. 
SOUTHCENTRAL QUALITY NETWORK 

Frequency: 920 Kc Power: 5000 Watt* 

Owned-Operated By: Arkansas Radio & Equip* 

ment Co. 

Address 112 East Capitol Ave. 

Phone Number LD 224 

Transmitter Location: Jackson Blvd., North Little 

Rock 



319 



ARKANSAS 



Time on the Air 5:30 a.m. to 12 midnight; 

Sundays 6:45-12 midnight. 

News Service AP, UP 

Transcription Service Standard 

Representative Edward Petry & Co. 

Personnel 

President-Owner T. H. Barton 

V.P., Gen. Mgr., and Station 

Manager G. E. Zimmerman 

Sales-Commercial Manager Julian F. Haas 

Program Director-Production 

Manager Douglas J. Romine 

Publicity Director A. C. Dowden 

Musical Director Tommy Scott 

Chief Engineer. Dan L. Winn 



Personnel 

President J. N. Heiskell 

General and Station Manager Roy Judge 

Program-Publicity Director. .. .James Woodard 

Commercial Manager Roy Judge 

Chie. Engineer K. F. Tracy 



K A P T 

NORTH LITTLE ROCK— EST. 1945 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By . . Arkansas Airwaves Co. 

Address 217 E. 3rd St. 

* Construction Permit. 



KG H I 



LITTLE ROCK— EST. 1927 

AMERICAN BROADCASTING CO. 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By KGHI Broadcasting 

Service. 

Address P.O. Box 3099, Union Life Bldg. 

Phone Number 9166 

Transmitter Location Gazette Building 

Time on the Air 6 a.m. to 12:00 midnight 

Transcription Service Associated 

Representative Walker Co. 

Personnel 

Station and General 

Manager S. C. Vinsonhaler 

Commercial Manager R. E. Rives 

Sales Promotion Rolfe Corbett 

Program Director Dorothy Parker 

Chief Engineer V. O. Vandusen 



K T N 

PINE BLUFF— EST. 1934 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By . . . Universal Broadcasting 
Corp. 

Address 505V2 Main St. 

Phone Number 721 

Transmitter Location 505 Vz Main St. 

Time on the Air 6:00 a.m. to 11:00 pan. 

News Service UP and AP 

Transcription Service Thesaurus 

Personnel 

President-General Manager B. J. Parrish 

Sales Promotion Manager R. W. Etter 

Program Director Lois Sloan 

Chief Announcer . . Wendell Atchison 

Chief Engineer B. J. Parrish 



KLRA 

LITTLE ROCK— EST. 1927 

COLUMBIA BROADCASTING SYSTEM 
Frequency: 10 10 Kc. ..Power 10000 d.; 5000 n. 
Owned-Operated By . . . Arkansas Broadcasting 

Company 
Address. ..Gazette Bldg., 3rd & Louisiana Sts. 

Phone 5427 

Transmitter Location 7 miles out on 

Memphis Hi-Way 
Time on the Air 18 hours 35 minutes, 

per day, Mondays through Saturday; 17 

hours 5 minutes, Sundays. 
Newspaper Affiliation .. Gazette Publishing Co. 

News Service UP 

Transcription Service World Broadcasting 

Service 
Representative The Katz Agency 



K U A 

SILOAM SPRINGS— EST. 1922 

Frequency: 1290 Kc Power: 5000 Watts 

Owned-Operated By KUO A Incorporated 

Address Siloam Springs, Ark, 

Phone Number 77 

Transmitter Location Siloam Springs, Ark. 

Time on the Air 6:30 a.m. to Local Sunset 

News Service UP 

Transcription Service World Broadcasting 

System, Keystone Broadcasting System 
Representative The Walker Company 

Personnel 

President John E. Brown 

General Manager Storm Whaley 

Sales Director Galen O. Gilbert 

Program Director Mary Shaw 

Chief Engineer Kenneth Maxwell 



320 



"SPORTS STAR SPECIAL 



rr 



The greatest, all-time stars of the sporting 
world in exciting 1 5 -minute transcribed 
dramatizations. 

The local sports commentator becomes part 
of the show through a unique new technique 
called "Cue-In." 

et Cue-In" localizes and personalizes. 

Exclusive in Any Market 



SEE 

AP RADIO PRODUCTIONS 

PRESS ASSOCIATION, INC 

5 ROCKEFELLER PLAZA NEW YORK 20, N. Y. 



321 



* // 



With all convenient 
speeds. . 





ftf*0 
KOH 

$ACM*mo-*m 

msnO'Km 
mimtn* - kirn 



Madam, I go with all 
convenient speed.— Mer- 
chant of Venice, Act IV, 
Scene 3. 



Students have often smiled over Shakespeare's 
use of the word "convenient" in this instance. 
But the dictionary says another meaning is 
"adapted to requirements". 

Advertisers know that the XleclhtC is 

adapted to any requirements that they might 
have in their radio broadcasting— from chain- 
breaks to remote control programs. 

The &Celt*te with its forty-two primary 
counties is the only combination of stations 
that properly can cover the California Central 
Valleys plus Western Nevada. 



WHAT THE &eeiUtC IS ... not a re- 
gional network but a group of long-estab- 
lished key stations, each the favorite in its 
community . . . combined for national spot 
business. 

See the McClatchy ^CCiutC rate listing, 
first under California in Standard Rate and 
Data. 



PAUL H. RAYMER CO. 
National Representative 



McClatchy Broadcasting Company 



CALIFORNIA 



322 



CALIFORNIA 

For Major Markets — Radio Homes 1946 Please Turn to Pages 247-255 



KERN 

BAKERSFIELD— EST. 1932 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1410 Kc Power: 1000 Watts 

Owned-Operated By . . McClatchy Broadcasting 

Address Elks Bldg. 

Phono Number 8-8431 

Transmitter Location Ming & Oak Sts. 

Time on the Air 6 a.m. to 12 midnight 

Newspaper Affiliation McClatchy Newspapers 

News Service AP and INS 

Transcription Service Standard Radio, 

SESAC, World 
Representative Paul H. Raymer Co. 

Personnel 

President Eleanor McClatchy 

General Manager Harold J. Brown 

Commercial Manager Richard Brothers 

Chief Engineer Luverne Shatto 

K P # M C 

BAKERSFIELD— EST. 1935 

AMERICAN BROADCASTING CO. 

Frequency: 1560 Kc Power: 1000 Watts 

Owned-Operated By.. Pioneer Mercantile Co. 
Business Address. .Box 1709, Bakersfield, Calif. 

Phone Number 8-8581 

Transmitter Location 307 East 21st St. 

Time on the Air... 6:30 a.m.-12:00 p.m. week- 
days; 7:00 a.m.-12:00 p.m. Sunday 

News Service UP 

Transcription Service NBC Thesaurus, 

Transcription Service. .NBC Thesaurus, Associ- 
ated Music Publishers 
Representative W. S. Grant 

Personnel 

President F. G. R. Schamblin 

General-Commercial 

Manager L. A. Schamblin 

Program Manager C. C. Sturm 

Chief Engineer John W. Kibby 

KRE 

BERKELEY— EST. 1922 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Central California 

Broadcasters, Inc. 

Address 601 Ashby Avenue 

Phone Number Ashberry 7715 

Transmitter Location 60 1 Ashby Avenue 

Time on the Air Unlimited 

News Service INS 

Transcription Service Standard Radio 



Personnel 

President-Station Manager Arthur Westlund 

Sales Promotion Manager Don Hambly 

Program-Publicity Director Les Avery 

Musical Director Harrold Hawley 

Chief Engineer McKernan 

K R P 

BRAWLEY— EST. 1945 

Frequency: 1300 Kc Power: 1000 D; 500 N. 

Owned-Operated By. .. .Broadcasting Corp. of 

America 
Address 3401 Russell St., Riverside, Calif. 

* Construction Permit. 

K H S L 

CHICO— EST. 1935 

MUTUAL BROADCASTING SYSTEM 
DON LEE BROADCASTING SYSTEM 

Frequency: 1290 Kc Power 1,000 Watts 

Owned-Operated By Golden Empire 

Broadcasting Co., Inc. 

Address 336 Broadway 

Phone Number Chico 237-8 

Transmitter Location Hooker Oak and 

Madrone Aves. 
Time on the Air: 7:00 a.m. to 11:00 p.m.; 8:00 

a.m. to 11:00 p.m., Sundays 

News Service UP 

Transcription Service Standard Radio 

Representative W. S. Grant Co 

Personnel 

President Hugh McClung 

Station Manager M. F. Woodling 

Commercial Manager Jestine A. Pero 

Program Director J. Wightman 

Chief Engineer Russell Pope 

KXO 

EL CENTRO— EST. 1927 

MUTUAL BROADCASTING SYSTEM 

DON LEE BROADCASTING SYSTEM 

Frequency: 1230 Kc. . .Power: 250 Watts 250 N 

Owned-Operated By Valradio, Inc. 

Business Address Box 140, El Centro 

Address 793 Main St. 

Phone Number 1100, 1120 

Transmitter Location 793 Main St. 

Time on the Air 6:00 a.m. to 11:00 p.m. 

Transcription Service Standard Radio, 

Sesac, Cole. 
Representative Paul H. Raymer Co. 



323 



CALIFORNIA 



Personnel 

President Thomas E. Sharp 

General Manager Kenneth H. Thornton 

Commercial Manager Belle Hovey 

Sales Promotion Harold Steckel 

Program Director Virginia Fox 

Publicity Director Kenneth H. Thornton 

Chief Engineer Leroy Bellwood 

e 

K I E IV8 

EUREKA— EST. 1933 

MUTUAL— DON LEE 

Frequency: 1480 Kc Power: 1000 Watts 

Owned-Operated By .... Redwood Broadcast- 
ing Co., Inc. 

Business Address Box 1021 

Phone Number 93 

Studio Address Vance Hotel, Eureka Inn 

Transmitter Location McFarland Tract 

Humboldt Bay 

Time on the Air Unlimited 

News Service INS; UP 

Transcription Service World Broadcasting 

System, SESAC, MacGregor 
Representative John Blair & Co. 

Personnel 

President and Station 

Manager William B. Smullin 

Commercial Manager Don Telford 

Program Manager C. Paul Corbin 

Sales Promotion Manager Robert Stach 

Engineer Alvor Olson 

• 

KARM 

FRESNO— EST. 1938 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1430 Kc Power: 5000 Watts 

Ov/ned-Operated By KARM, The George 

Harm Station 

Address 1333 Van Ness Ave. 

Phone Number 4-2966 

Transmitter Location .... Van Ness & Allu- 
vial Avenues 

Time on the Air 6 a.m. to 12 midnight; 

8 a.m. to 12 midnight, Sunday 

News Service AP and INS 

Transcription Service Standard Radio 

Representative Edward Petry & Co., Inc. 

Personnel 

Owner & President Mrs. Hattie Harm 

Station and General 

Manager Clyde F. Coombs 

News Director Ed Clough 

Publicity Director Eldora Roth 

Program Director John Garrick 

Chief Engineer R. M. Dorothy 



K F R E 

FRESNO— EST. 1942 

MUTUAL BROADCASTING SYSTEM 
DON LEE BROADCASTING SYSTEM 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By J. E. Rodman 

Address T. W. Patterson Bldg. 

Phone Number 4-5001 

Transmitter Location Clinton & First Sts. 

Time on the Air:. . .5:00 a.m. to 12:00 midnight 

News Service UP 

Transcription Service Associated Music 

Publishers and World 
Representative John Blair & Co. 

Personnel 

Owner J. E. Rodman 

General Manager Paul R. Bartlett 

Program Director Francis L. Quinn 

Chief Engineer Harold R. Brown 

• 

K M J 

FRESNO— EST. 1922 

NATIONAL BROADCASTING CO. 

Frequency: 580 Kc Power: 5,000 Watts 

Owned-Operated By. .McClatchy Broadcasting 

Co. 

Address 1559 Van Ness Ave. 

Phone Number 3-6277 

Transmitter Location .... North & Madera Aves, 

Kerman 

Time on the Air: 24 hours daily 

Newspaper Affiliation. McClatchy Newspapers 

News Service UP & AP 

Transcription Service NBC Thesaurus 

Representative Paul H. Raymer Co. 

Personnel 

President Eleanor McClatchy 

Station Manager Keith Collins 

Sales Manager Coyle Chambers 

Sales Promotion Manager Jack Griffith 

Program and Musical Director . Andy Patterson 

Publicity Director Jack Griffith 

Chief Engineer Wm. N. Wallace 

• 

KIEV 

GLENDALE— EST. 1933 

Frequency: 870 Kc Power: 250 Watts 

Owned-Operated By: Cannon Broadcasting 
System, Ltd. 

Address 102 N. Glendale Ave. 

Phone Number Citrus 1-1133 

Transmitter Location 102 N. Glend-Ie Ave. 

Time on the Air Daytime License 

News Service UP 

Representative Biddick 



524 



CALIFORNIA 



Personnel 

President David H. Cannon 

General Manager L. W. Peters 

Program Director R. W. Muller 

Chief Engineer John W. Tutt 

• 

K F X 

LONG BEACH— EST. 1924 

ASSOCIATED BROADCASTING SYSTEM 

Frequency: 1280 Kc Power: 1000 Watts 

Owned-Operated By.. Nichols & Warinner, Inc. 

Address 220 E. Anaheim Street 

Phone Number 672-81 

Transmitter Location . . . 220 E. Anaheim Street 

Time on the Air 5:00 a.m. to 11:00 p.m. 

News Service UP 

Transcription Service Standard Radio, 

Langworth Transcription Service; SESAC 
Representative Biddick 

Personnel 

President, Station Manager and 

Program Director Hal G. Nichols 

Commercial and Sales Promotion Manager 

and Chief Engineer. .Lawrence W. McDowell 

K G E R 

LONG BEACH— EST. 1926 

Frequency: 1390 Kc Power: 5000 Watts 

Owned-Operated By: Consolidated Broadcast- 
ing Corp. 

Business Address 435 Pine Ave. 

Phone Number Long Beach 660-41 

Studio Addresses: 435 Pine Ave.; 643 So. 

Olive, Los Angeles 
Transmitter Location ...... Atlantic & Compton 

Blvds. 

Time on the Air 24 hours daily 

News Service AP & INS 

Transcription Service: World Broadcasting Sys 
tem, Standard Radio, Lang-Worth, McGregor 
and Associated 
National 

Representative .... Joseph Hershey McGilvra 

Personnel 

President-Gen'l Manager. . .C. Merwyn Dobyns 

Commercial Manager Lee Wynne 

Sales Promotion Manager Wendell Neely 

Musical Director Helene Smith 

Chief Engineer. .Ronald Oakley and Jay Tapp 



K E C A 

LOS ANGELES— EST. 1929 

AMERICAN BROADCASTING CO. 

Frequency: 790 Kc Power: 5000 Watts 

Owned-Operated By- -American Broadcasting 

Co. 

Address 1440 No. Highland Ave. 

Phone Number Hillside 8231 

Transmitter Location 2951 S. Fairfax Ave. 

Time on the Air 5:45 a.m. to 12 midnight 

6:45 a.m. to midnight, Sunday 

News Service UP, AP & INS 

Transcription Service Thesaurus and 

Lang-Worth. 
Representative ... ABC Spot Sales 

Personnel 

President Mark Woods 

Station Manager Clyde P. Scott 

Commercial and Sales 

Manager Amos T. Baron 

Sales Promotion-Merchandising 

Manager .... Jack O'Mara 

Program Director William J. Davidson 

Production Manager Rollo Hunter 

Publicity Director .... Virginia West 

Musical Director Buzz Adlam 

Chief Engineer T. B. Palmer 

K F A C 

LOS ANGELES— EST. 1933 

Frequency: 1330 Kc Power: 1000 Watts 

Owned-Operated By: Los Angeles Broadcast- 
ing Company, Incorporated 

Address 645 South Mariposa 

Phone Number FItzroy 1231 

Transmitter Location 3725 Chesapeake, 

L. A., Calif. 

Time on the Air 24 hours daily 

News Service AP 

Transcription Service WBS, Associated 

Personnel 

President-General Manager. . . .Calvin J. Smith 
Sales-Commercial Manager .... Calvin J. Smith 
Production-Program Director . Charles Granville 

Publicity Director Eileen Wheatley 

Musical Director • Elmitt Eastcott 

Chief Announcer Charles Granville 

Chief Engineer Calvin J. Smith 



325 




BOB HOPE ^ JACK 

AMOS 'N' ANDY 
EDDIE CAHTOR ^ 

information please 
„ hour 

° F CHAR M 



BERGEN AND MOUy 

and McCarthy 



*0* 



V 



^ 




BURNS & ALLEN 
ABBOTT 
& COSTELLO 




. . . CALIFORNIA . . . 

K F I 

LOS ANGELES— EST. 1922 

NATIONAL BROADCASTING CO. 

Frequency: 640 Kc Power: 50,000 Watts 

Owned-Operated By. . .Earle C. Anthony, Inc. 

Address 141 North Vermont Are. 

Phone Number FAirfax 2121 

Transmitter Location Buena Park, Calif. 

Time on the Air 24 Hours Daily, 

Except Tues. — 12 Hours 

News Service UP, City News 

Transcripiton Service: Standard Radio, Lang- 
Worth, World, BMI 
Representative Edward Petry & Co., Inc. 

Personnel 

President Earle C. Anthony 

General Manager William B. Ryan 

Sales Manager Geo. A. Whitney 

Program Director Don McNamara 

Production Manager Bob Hiestand 

Publicity Director Dean Moxley 

Director of Promotion and 

Public Service J. G. Paltridge 

Musical Director Claude Sweeten 

Chief Engineers Curtis Mason, 

H. L. Blatterman 

• 

K F W B 

LOS ANGELES— EST. 1925 

Frequency: 980 Kc Power: 5000 Watts 

Owned-Operated By: Warner Bros. Broadcast- 
ing Corp. 

Address 5833 Fernwood Ave. 

Phone Number Hempstead 5151 

Transmitter Location . Baldwin Hills, Culver City 

Time on the Air 6:00 a.m. to 1:00 a.m. 

News Service AP, UP, INS 

Representative William G. Rambeau Co. 

Personnel 

President C. H. Wilder 

General Manager Harry Maizlish 

Asst. General Mgr G. McGuire Pierce 

Production-Program Director William Ray 

Chief Announcer Harry Hall 

Musical Director Dion Romandy 

Commercial Manager Berne Wilkins 

Sales Promotion Don Ross 

Chief Engineer Harry Myers 

• 

K F S G 

LOS ANGELES— EST. 1924 

Frequency: 1150 Kc Power: 2500 d.; 1000 n. 

Owned By Echo Park Evangelistic Ass'n 

Operated By..Angelus Temple, Church of the 
Foursquare Gospel. 



326 



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327 




effecting KGFJ's ever - enlarging 
service to the music loving world 
is its move to a new home — 
Hollywood House — at Sunset and Vine. 

Here: — at the Cross Roads of Radio, 
clients and agencies alike will find 
an easily accessible contact with KGFJ's 
unique and effective programming. 
Pay us a visit. The latch string is 

always out at Hollywood House. 

KGFJ 

1230 KC 

The Twenty -four Hour Station 
Thelma Kirchner, Manager 



Address 1100 Glendole Blvd. 

Phone Number Exposition 1141 

Transmitter Location 1100 Glendale Blvd. 

Time on the air: 7:45 p.m. to 12 midnight (ex- 
cept Fridays); Sundays, 10:30 a.m. to 12:30 
p.m., 3 p.m. to 4:15 p.m., 7:00 p.m. to 12 
midnight 

Personnel 

President Dr. Rolf K. McPherson 

General Manager Rev. Jack Carmain 

Program-Musical Director John Vitallo 

Chief Announcer Marshall Harry 

Chief Engineer Harvey Haas 

* Non-Commercial Station. 



K F V D 



LOS ANGELES 

Frequency: 1020 Kc Power: 1000 Watts 

Owned-Operated By: Standard Broadcasting 
Company, Inc. 

Address 338 South Western Avenue 

Phone Number Drexel 2391 

Transmitter Location ... 9300 Cattaraugus St. 

Time on the Air 6 a.m. to local sundown 

News Service UP 

Transcription Service Lang- Worth 

Personnel 

President-General Manager .... J. Frank Burke 

Sales-Commercial Manager Howard Gray 

Chief Engineer Jack Fredericks 



KG F J 




LOS ANGELES— EST. 1926 

Frequency: 1230 Kc Power: 100 Watts 

Owned-Operated By Ben S. McGlashan 

Address 6314 Sunset Blvd. 

Phone Number Prospect 2434 

Transmitter Location . . Washington & Oak Sts. 

Time on the Air Unlimited license 

News Service INS 

Transcription Service Associated Music 

Publishers. 

Personnel 

Owner Ben S. McGlashan 

General & Station Manager . . . Thelma Kirchner 
Sales-Commercial Manager. .Thelma Kirchner 
Sales Promotion-Merchandising 

Manager Thelma Kirchner 

Program-Publicity Director . . . Thelma Kirchner 
Production Manager-Musical 

Director Thelma Kirchner 

Chief Engineer Homer Obuchon 



CALIFORNIA 



K H J 

LOS ANGELES— EST. 1921 

MBS— DON LEE 

Frequency: 930 Kc Power: 5000 Watts 

Owned-Operated By: Don Lee Broadcasting 

System 

Business Address 5515 Melrose Ave. 

Phone Number HOllywood 8111 

Transmitter Location. .Venice Blvd. and Fairfax 
Time on the Air:24 hours daily; Monday, 12:00 

midnite to 6:00 a.m. 

News Service AP, INS 

Transcription Service: World Broadcasting 

System 
Representative John Blair 6. Co. 

Personnel 

President Thomas S. Lee 

Vice-President and 

General Manager Lewis JTlen Weiss 

Vice President and 

Assistant Manager Willet H. Brown 

Commercial Manager Sy mey Gaynor 

Publicity Director Harriet Grouse 

Program Director Pat Campbell 

Chief Announcer Tony La Frano 

Musical Director Harry Zimmerman 

Chief Engineer Frank Kennedy 

• 

K L A C 

LOS ANGELES— EST. 1924 

Frequency: 570 Kc Power: 1000 Watts 

Owned-Operated By Dorothy S. Thackrey 

Address 1000 Cahuenga Blvd. 

Phone Number Hillside 1161 

Transmitter Location 1000 Cahuenga Blvd. 

Time on the Air 5:30 a.m. to 1:00 a.m. 

News Service INS, AP, UP 

Transcription Service . . Lang- Worth; Standard 
Radio. 

Representative Burn-Smith Co. 

Personnel 

General Manager Don J. Fedderson 

Program Manager Jim Strain 

Commercial Manager H. R. Land 

Chief Announcer Al Warner 

Musical Director Oreste Tomasso 

Chief Engineer Earl Buchanan 

* Formerly KTMR. 



K N X 

LOS ANGELES— EST. 1922 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1070 Kc Power: 50,000 Watts 

Owned-Operated By . . Columbia Broadcasting 
System, Inc. 

Address 6121 Sunset Blvd. 

Phone Number Hollywood 1212 

Transmitter Location .... Columbia Park, Tor- 
rance, Calif. 

Time on the Air 6:00 a.m. to 1:05 ajn. 

News Service AP; INS; UP 

Transcription Service . . Lang- Worth, Associated 
Representative Radio Sales 

Personnel 

Vice President and General 

Manager Donald W. Thornburgh 

Ass't Gen'l Mgr. and Director of 

Network Sales Harry W. Witt 

Pacific Coast Sales Mgr Charles Morin 

Sales Manager (KNX) J. A. Morton 

Sales Promotion Manager Ralph Taylor 

Merchandising & Sales Service 

Manager Ernest H. Martin 

Radio Sales Representative Meredith Pratt 

Program Manager • • Tom Hargis 

Chief Engineer Lester H. Bowman 

Director of Public Relations Chet Huntley 

Director of Press Information. .Lloyd Brownfield 

Operations Manager. Ben Paley 

CBS Western Musical Director .... Lud Gluskin 

Musical Director (KNX) Wilbur Hatch 

Continuity Chief Everett Tomlinson 

Production Manager Edith Todesca 

Managing News Editor John F. Beck 

Stations Relations Manager... E. W. Buckalew 

• 

KRKD 

LOS ANGELES— EST. 1927 

Frequency: 1150 Kc. . .Power: 2500 d.; 1,000 n. 
Owned-Operated By Radio Broadcasters. 

Incorporated 

Business Address 541 So. Spring Street 

Phone Number Tucker 7111 

Studio Addresses. . . .312 Spring Arcade Bldg.; 

541 So. Spring St. 

Transmitter Location 1100 Lemoyne 

Time on the Air Shares Time with KFSG 

News Service INS 

Transcription Service SESAC 

Personnel 

Chief Executive Frank P. Doherty 

General Manager Ned Connor 

Program Director Venna Taylor 

Chief Engineer Willis O. Freitag 



329 




You can count on progressive programming to keep KMPC always out in 
front of the Western radio parade. KMPC sets the leader's pace with better 
programs built from sparkling new talent by top staff names. As a result, 
more listeners are spending more time with the "Station of the Stars". 
And more and more advertisers are lining up their advertising dollars 
behind the WEST'S GREATEST INDEPENDENT— KMPC. Join the parade. 
Remember, you're always in good company when you advertise on KMPC. 

FULL INFORMATION AT YOUR PAUL H. RAYMER CO. OFFICE 




LOS ANGELES, CALIFORNIA 

330 



CALIFORNIA 



KMPC 

LOS ANGELES— EST. 1928 

Frequency: 710 Kc Power: 10.000 Watti 

Owned By: KMPC. The Station of the Stars, Inc. 

Address 5939 Sunset Blvd. 

Phone Number Hollywood 5341 

Transmitter Location 12755 Burbank Blvd. 

Time on the Air 6 a.m. to midnight 

News Service UP and AP 

Transcription Associated, World 

Representative Paul H. Raymer Co. 

Personnel 

President G. A. Richards 

V. P. & Gen. Mgr Robert O. Reynolds 

Commercial Manager Herbert Wixson 

Production Manager Charles Calvert 

Program Manager C. G. Renier 

Promotion-Publicity Director. . . .Willard Hanes 

Musical Director Ted Steele 

Chief Engineer Lloyd Cigmon 

• 

KI.Y'C 

MARYSVILLE— EST. 1940 

MUTUAL BROADCASTING SYSTEM 
DON LEE BROADCASTING SYSTEM 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Marysville-Yuba City 

Broadcasters, Inc. 

Address P. O. Box 631, Marysville, Calif. 

Phone Number 2080 

Transmitter Location Three miles north of 

Marysville on Laurellan Road 

Time on the Air 6:30 a.m. to 12 midnigh' 

News Service UF 

Transcription Service . . . World and M. M. Cole 
Representative W. S. Grant Co 

Personnel 

President Horace Thomas 

Station and Commercial Manager. Joe D. Carroll 
Program Director and 

Production Manager Jayn Feller 

Chief Engineer Joe D. Carroll 

Chief Announcer Hedley Hall 

Musical Director George Davidson 

KYO S 

MERCED— EST. 1936 

MUTUAL BROADCASTING SYSTEM 
DON LEE BROADCASTING SYSTEM 

Business Address P. O. Box 717 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By ... . Merced Broadcasting 

Company 
Phone Numbers 1430; 1431 



Studio Address "G" Street Grade 

Transmitter Location "G" Street Grade 

Time on the Air • • .5:30 a.m. to midnight 

News Service UP 

Transcription Service Standard Radio 

National Sales Office 582 Market St., 

San Francisco 
Representative W. S. Grant 

Personnel 

General Director Hugh McClung 

Station Manager Mel Marshall 

Commercial Manager J. C. MacFarland 

Program Director W. L. Musladin 

Chief Engineer Malcolm R. Beavers 

kt'r b 

MODESTO— EST. 1933 

Frequency: 860 Kc Power: 1000 Watts 

Owned-Operated By. .KTRB Broadcasting Co., 

Business Address P. O. Box 593 

Phone Number 774 

Studio and Transmitter Norwegian Ave. 

News Service INS 

Transcription Service World, Lang- Worth 

Representative W. S. Grant 

Personnel 

President-Station Manager. .Wm. H. Bates, Jr. 

Sales Manager Virgil V. Risley 

Program Director Cecil Lynch 

Chief Engineer Wm. H. Bates, Jr. 

K DO N 

MONTEREY— EST. 1935 

DON LEE— MUTUAL 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By ... . Monterey Peninsula 
Broadcasting Co. 

Business Address 275 Pearl St. 

Phone Number: Monterey 8501 

Studio Addresses ..275 Pearl St.; 137 Mon- 
terey St., Salinas 

Transmitter Location Municipal Wharf 

Time on the Air 6:30 a.m. to 11:15 p.m.; 

Sunday 7:30 ajn. 
Newspaper Affiliation .... Monterey Peninsula 
Herald; Salinas, Californian 

News Service UP 

Transcription Service NBC Thesaurus, 

Associated 

Personnel 

President Paul H. Caswell 

Station Manager Reed Pollock 

Sales Promotion Manager George Ross 

Program Director Edward Duty, Jr. 

Production Manager Ford Warner 

Publicity Director George Ross 

Chief Announcer Orel Phillips 

Chief Engineer Omar Wright 



331 



CALIFORNIA 



KWBR 

OAKLAND— EST. 1921 

Frequency: 1310 Kc Power: 1000 Watts 

Owned By Warner Brothers 

Operated by Warner Brothers 

Address 327-21st Street 

Phone Number Higate 1212 

Transmitter Location 327-2 1st Street 

Time on the Air 24 hours 

News Service INS 

Representative Wm. G. Rambeau 

Personnel 

President-General Manager S. W. Warner 

Station-Sales-Commercial 

Manager F. Wellington Morse 

Program Director Sylvia L. Chandler 

Chief Announcer Dave Moore 



K LX 

OAKLAND— EST. 1922 

Frequency: 910 Kc Power: 1000 Watts 

Owned-Operated By Tribune Building Corp. 

Address Tribune Tower, 13th & Frank- 
lin Streets 

Phone Number Glencourt 0660 

Transmitter Location Tribune Tower 

Time on the Air 5:45 a.m. to 1:00 a.m. 

Newspaper Affiliation Oakland Tribune 

News Service AP 

Transcription Service World Broadcasting 

System and Associated 
Representative Joseph Hershey McGillvra 

Personnel 

President-Owner J. R. Knowland. Jr. 

General Manager Glenn Shaw 

Sales Promotion Manager Ellis F. Rehn 

Program Director-Production Manager 

and Publicity Director Jerry Morton 

Chief Announcer Bill Stevens 

Musical Director Paul Schemer 

Chief Engineer Roswell Smith 



KROW 

OAKLAND— EST. 1925 

Frequency: 960 Kc Power 1000 Watts 

Owned-Operated By KROW, Inc. 

Business Address Radio Center Building. 

464 ■ 19th Street 

Phone Number GLencourt 6774 

Studio Addresses. .464 19th St., San Francisco 

Newsreel Theatre, Oakland, Calif. 

Transmitter Location 1522 - 8th Avenue 

Time on the Air 17 V2 hours daily 



News Service UP 

Transcription Service Standard Radio; 

Langworth 

Personnel 

President-General Mgr Sheldon Sackett 

Commercial Manager-Station 

Manager Wilton Guzendorier 

Production Manager R. W. Wassenberg 

Publicity Director Mercedes Prosser 

Chief Engineer C. E. Downey 

• 

KXLA 

PASADENA— EST. 1942 

Frequency: 1110 Kc Power: 10,000 Watts 

Owned-Operated By: Pacific Coast Broadcast- 
ing Co. 
Business Address. .1401 South Oak Knoll Ave. 

Phone Number RYan 1-6991 

Studio Address 1401 Oak Knoll Ave. 

Transmitter Location El Monte, Calif. 

Time on the Air 24 Hours 

News Service INS 

Transcription Service: Lang-Worth; Associated 

Music Publishers 
Representative . Joseph Hershey McGillvra, Inc. 



In 5 years (by official census) 

OAKLAND GROWS 
31.6% ... to 401,257 

(Metropolitan Oakland near million) 

It's official . . . just certified to the U. S. 
Bureau of Census. A special count places 
Oakland fourth(pos- 
sibly third) among 
Coast cities ... at least 
26th in the nation! 
Oakland is increas- 
ingly a market all its 
own. And you can't 
overlook the fact 
that . . . 

KROW 

"The Home Interest Station" 
IS Oakland's Leading Radio Station 

RADIO CENTER BLDG., OAKLAND 12, CALIF. 

National Representatives: Radio Advertising Co. 




532 



CALIFORNIA 



Personnel 

General Manager Loyal K. King 

Station-Commercial Manager .... Loyal K. King 
Program-Publicity Director. . . Norman Rodgers 

Chief Announcer Carl Saunders 

Chief Engineer Jack Reader 



KCM J 

PALM SPRINGS— EST. 1946 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1340 Kc Power: 250 Watts 

Owned By Dick Joy, Donald C. McBain 

Operated By . . . Palm Springs Broadcasting Co. 

Address Box KK 

Phone Number 2253-4 

Studio-Transmitter Location . . North Indian Ave. 

Time on the Air 6:30 a.m. to midnight; 

Sunday, 8 a.m. to midnight 

News Service UP 

Transcription Service Standard 

Represenative Homer Griffith Co., Inc. 

Personnel 

Co-owner-Program Director Dick Joy 

Co-owner Donald C. McBain 

General Manager Clinton Jones 

Commercial-Promotion Mgr .... George E. Irwin 

Office Manager. . .Margaret Lord 

Chief Engineer William Murtough 

KPPC 

PASADENA— EST. 1924 

Frequency: 1240 Kc Power: 100 Waits 

Owned-Operated By: Pasadena Presbyterian 

Church 

Address 585 East Colorado St. 

Phone Number Sycamore 3-4363 

Transmitter Location. . .585 East Colorado St. 
Time on the Air Sundays, 9 a.m. to 9 p.m.; 

Wednesdays, 7 p.m. to 9:30 p.m. 

Personnel 

General Manager Rev. George E. Petrie 

Program-Musical Director Leon Hall 

Chief Engineer N. V. Parsons 

* (Non-Commercial Station) 



K W K W 



PASADENA— EST. 1942 

Frequency: 1430 Kc Power: 1000 Watts 

Owned-Operated By Southern California 

Broadcasting Co. 

Address 425 East Green St. 

Phone Ryan 1-6744 

Transmitter Location San Gabriel 

Time on the Air 6:00 a.m. to local sunset 



News Service UP 

Transcription Service Standard Radio 

Personnel 

Owners Marshall S. Neal, Paul Buhlig 

General-Sales Manager William J. Beaton 

Sales Promotion-Publicity Claire Hughes 

Program Dir.-Chief Ann George Sanders 

Musical Director Rowland Gibbs 

Chief Engineer Paul W. Spargo 

KVCV 

REDDING— EST. 1936 

MUTUAL— DON LEE 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By: Golden Empire Broad- 
casting Co. 

Business Address Central Office, KYOS. 

Merced, Calif. 

Studio Address Highway No. 99 

Transmitter Location Highway No. 99 

Time on the Air 6:00 a.m. to 12:00 p.m. 

News Service UP 

Transcription Service Standard Radio; 

C. P. MacGregor 
Representative Will Grant 

Personnel 

Station Manager Fred M. Stuelpnagel 

Commercial Manager H. E. McCarty 

Sales Promotion Manager Orville Burda 

Program Director Charles Castor 

Production Manager Lyle Mathis 

Publicity Director Ted Dooley 

Chief Announcer-Musical Dir . . . Charles Kinsley 
Chief Engineer Russell Pope 

K PR 

RIVERSIDE— EST. 1941 

AMERICAN BROADCASTING CO. 

Frequency: 1440 Kc Power: 1000 Watts 

Owned-Operated By: Broadcasting Corpora- 
tion of America 

Business Address: 3401 Russell St., Riverside, 
Calif. 

Phone Number: Riverside 6290, San Bernar- 
dino 5157 

Studio Address: 3401 Russell St., Riverside 
480th 5th St., San Bernardino 

Transmitter Location: 3401 Russell St. 

Time on the Air 5:30 a.m. to 1 p.m. 

News Service AP 

Transcription Service: Associated Music Pub- 
lishers and Cole 

Representative Adam J. Young, Jr. 

Personnel 

President-General Manager W. L. Gleeson 

Station Manager Gene Williams 

Sales-Commercial Manager. .. .Gene Williams 
Sales Promotion-Merchandising 

Manager Mildred Thorne 



333 



CALIFORNIA 



Program Director Kenyon E. Linn 

Production Manager Ed McLean 

Publicity Director Mildred Thorne 

Chief Announcer Lee Lawley 

Musical Director Marlene White 

Chief Engineer Cecil Caves 

Record m.c Ralph James 

• 

KCRA 

SACRAMENTO— EST. 1944 

NATIONAL BROADCASTING CO. 

Frequency: 1340 Kc Power: 250 Watts 

Owned By. . .Central Valleys Broadcasting Co. 

Business Address Calif. State Life Bldg. 

Phone Number 2-0758 

Studio Address Calif. State Life Bldg. 

Transmitter Location. . .27th & American River 

Time on the Air 6:00 a.m. to 12:05 a.m. 

News Service AP 

Transcription Service World Broadcasting 

System 
National Representatives Helen Wood and 

W. S. Grant 

Personnel 

General Manager Ewing C. Kelly 

Sales Manager Frank Coumont 

Program Director Irving Phillips 

Publicity Director Hill Armfield 

Record m.c Edwin Carlson 

Chief Engineer Marvin D. Myers 

• 

K F B K 

SACRAMENTO— EST. 1922 

AMERICAN BROADCASTING CO. 

Frequency: 1530 Kc Power: 10,000 Watts 

Owned-Operated By: McClatchy Broadcasting 
Co. 

Business Address 708 Eye St. 

Phone Number 2-501 1 

Transmitter Location Yola County 

Tim* on the Air 24 hours daily 

Newspaper Affiliation . . McClatchy Newspapers 

News Service UP and AP 

Transcription Service NBC Thesaurus 

Representative Paul H. Raymer Co. 

Personnel 

President Eleanor McClatchy 

Station Manager Leo O. Ricketts 

Program Director James Eakins 

Publicity Director Mar jorie Kistle 

Sales Manager Richard Brothers 

Chief Announcer Tony Koester 

Chief Engineer Stam Sronce 



KROY 



SACRAMENTO— EST. 1937 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1240 Kc Power: 250 Watts 

Owned By Royal Miller, Marion Miller. 

L. H. Penney, and Gladys W. Penney. 

Operated By Royal Miller Radio 

Address Hotel Sacramento Bldg. 

Phone Number 3-2525 

Transmitter Location 65th St. at 14th Ave. 

Time on the Air:6:15 a.m. to 12:00 midnight 

Sundays, 7:00 a.m. to 12 midnight. 

News Service UP 

Transcription Service Associated Recorded 

PGM. Library 
Representative Avery 

Personnel 

President-Owner Mrs. Royal Miller 

Station Manager Mrs. Royal Miller 

Public Relations Manager Howard Smiley 

Program Director Howard Smiley 

Chief Engineer Howard Martineau 



KXOA 



SACRAMENTO— EST. 1945 

MUTUAL BROADCASTING SYSTEM 
DON LEE BROADCASTING SYSTEM 

Frequency: 1490 kc Power: 250 Watts 

Owned-Operated by Lincoln Dellar 

Business-Studio Address 30th & P Sts. 

Phone Number 6-4728 

Transmitter Location 30th & P Sts. 

Time on the Air 18 Hours Daily 

News Service UP 

Transcription Service Associated, Cole 

Representative John Blair & Co. 

Personnel 

Owner-General Manager Lincoln Dellar 

Commercial-Sales Promotion Morton Sidley 

Program-Publicity Director Robert W. Dumm 

Production Manager Earl Russel 

Chief Engineer Neal Black 



KFXM 



SAN BERNARDINO— EST. 1929 

MUTUAL— DON LEE 

Frequency: 1240 Kc Power: 250 Watts 

Owned By J. C. and E. W. Lee 

Operated By Lee Bros. Broadcasting Co. 

Address 512 Fifth St. 

Phone Number 4-761, 4-762 

Transmitter Location 990 Colton Ave. 

Time on the Air 5:45 a.m. to 12 midnight 

Sunday 6:00 a.m. 
News Service UP 



334 



CALIFORNIA 



Transcription Service World Broadcasting 

System 
Representative John Blair & Co. 

Personnel 

Partners J. C. & E. W. Lee 

Station Manager Maury A. Vroman 

Program Director Eberle T. Shields 

Production Manager-Chief 

Announcer Paul C. Lynde 

Chief Engineer George W. Ewing 

K F*M B 

SAN DIEGO— EST. 1941 

AMERICAN BROADCASTING CO. 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By: 

The Jack Gross Broadcasting Co. 

Address 1375 Pacific Blvd. 

Phone Number Main 2114 

Transmitter Location Spreckles BIdg. 

Time on the Air 18 Hours per Day 

News Service AP 

Transcription Service Standard Radio 

Representative The Branham Co. 

Personnel 

President, Station and 

Commercial Manager Jack Gross 

Sales Promotion Manager Shirley Hawley 

Program Director and 

Production Manager Paul Baron 

Chief Engineer Caleb Frisk 

Publicity Director Shirley Hawley 

KFSD 

SAN DIEGO— EST. 1926 

NATIONAL BROADCASTING COMPANY 

Frequency: 600 Kc Power: 1000 Watts 

Owned-Operated By Airfan Radio 

Corporation, Ltd. 

Address 326 Broadway 

Phone Number Franklin 6353 

Transmitter Location 326 Broadway 

Time on the Air 6 a.m. to Midnight, 

Sunday 8 a.m. to Midnight 

Transcription Service NBC Thesaurus; 

Representative Paul H. Raymer Co. 

Personnel 

President-Owner and 

Station Manager Thomas E. Sharp 

Assistant Manager M R. Harris 

Commercial-Sales Manager Larry Scalf 

Program Director Alys Phreaner 

Publicity-Sales Promotion M. R. Harris 

Production-Musical Director Russ Plummer 

Chief Announcer Len Lundmark 

Chief Engineer Richard Gartner 




335 



CALIFORNIA 



KGB 



SAN DIEGO— EST. 1931 

MUTUAL— DON LEE 

Frequency: 1360 Kc Power: 1000 Watts 

Owned-Operated By: Don Lee Broadcasting 
System 

Address 1017 First Ave. 

Phone Number Franklin 6151 

Transmitter Location Pickwick Hotel 

Time on the air: 6 a.m. to 12 midnight; Sun- 
days, 8 a.m. to 12 midnight 

News Service AP, INS, UP 

Transcription Service: World Broadcasting 

System 
Representative John Blair & Co. 

Personnel 

President. Thomas S. Lee 

Genl. Mgr Lewis Allen Weiss 

Station Manager F. D. Ide 

Commercial-Sales Promotion 

Manager William A. Evans 

Production Manager Jerry Lee Pecht 

Program and Musical Director James Dillon 

Chief Engineer William G Collins 

Publicity Director Willis I. Branin 

Record m.c Jerry Lee Pecht 



KFRC 



SAN FRANCISCO— EST. 1924 

MUTUAL— DON LEE BROADCASTING 
SYSTEMS 

Frequency: 610 Kc Power: 5000 Watts 

Owned-Operated By: Don Lee Broadcasting 

System 

Address 1000 Van Ness Avenue 

Phone Number Pospect 0107 

Transmitter Location 1000 Van Ness Ave. 

Time on the air: 6 a.m. to midnight; Sundays. 

7 a.m. to midnight 

News Service AP, INS 

Transcription Service: World Broadcasting 

System 
Representative John Blair & Co. 

Personnel 

President Thomas L. Lee 

Station-General Manager. .. .William D. Pabst 

Sales Manager Merwyn McCabe 

Program-Production Manager Mel Venter 

Publicity Manager R. L. Templeton 

Musical Director Lyle Bardo 

Chief Engineer Jim McArdle 



K G 



SAN FRANCISCO— EST. 1924 

AMERICAN BROADCASTING CO. 
Frequency: 810 Kc Power 7500 Watts 



Owned-Operated By: 

American Broadcasting Co. 

Address 155 Montgomery St. 

Phone Number Exbrook 6544 

Transmitter Location. .5433 E. 12th St., Oakland 
Time on the Air 24 hours daily; 

Midnight to 5:45 a.m., Mondays 

News Service AP, INS, UP 

Transcription Service: Standard, Associated, 

NBC Thesaurus, BMI 

National Sales Office ABC Spot Sales 

Representative ABC Spot Sales 

Personnel 

President Mark Woods 

Station Manager Gayle V. Grubb 

Sales Manager Byron H. Nelson 

Promotion-Publicity 

Manager Robert F. Laws 

Program Director Robert H. Wesson 

Chief Engineer A. E. Evans 

Musical Director Phil Bovero 

Record Master of Ceremony. George Fenneman 



K J B S 

SAN FRANCISCO— EST. 1925 

Frequency: 1100 Kc Power: 500 Watts 

Owned By KJBS Broadcasters 

Operated By KJBS Broadcasters 

Address 1470 Pine Street 

Phone Number Ordway 4148 

Transmitter Location 1470 Pine Street 

Time on the Air 5:00 a.m. to local sunset, 

10:00 p.m. to 3:00 a.m. 

News Service INS; UP; AP 

Transcription Service Standard 

Representative Headley-Reed Co. 

Personnel 

President E. P. Franklin 

General Manager E. P. Franklin 

Sales Manager S. G. Breyer 

Program Manager- 
Production Manager C. F. Pendleton 

Musical Director Mildred Bowyer 

Record m.c Frank Cope 

Chief Engineer William Nielsen 

KPO 

SAN FRANCISCO— EST. 1922 

NATIONAL BROADCASTING COMPANY 

Frequency: 680 Kc Power: 50,000 Watts 

Owned-Operated By. . .National Broadcasting 
Company 

Address Taylor & O'Farrell Sts. 

Phone Number Graystone 8700 

Transmitter Location Belmont 

Time on the Air 6:00 a.m. to 2:00 a.m. 



336 



• . . CALIFORN I A . . . 

News Service AP; INS; UP 

Transcription Service NBC Thesaurus; 

Standard Radio 
National Representative NBC Spot Sales 

Personnel 

General Manager John W. El wood 

Sales Manager Alfred Crapsey 

Program Director Wendell Williams 

Publicity Director Louise Landis 

Chief Announcer Floyd Farr 

Sales Promotion Manager Hunter L. Scott 

Station Engineer Curtis D. Peck 

ks'a n 

SAN FRANCISCO— EST. 1922 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Golden Gate Broad- 
casting Corp. 

Address 1355 Market St.. 

Merchandise Mart Bldg. 

Phone Number Market 8171 

Transmitter Location 135/ Market St 

Time on the Air 18 Hours 

News Service AP 

Transcription Service Langworth 

Representative Wm. G. Rambeau Co. 

Personnel 

President S. H. Patterson 

Station and Commercial 
Manager Jerry Akers 

Production-Program Director Lee Giroux 

Sales Promotion Bob Woodmansee 

Publicity Director John Ross 

Chief Announcer Bill Braly 

Musical Director Jack Buckingham 

Chief Engineer N. J. Patterson 

K SF 

SAN FRANCISCO— EST. 1925 

Frequency: 560 Kc... Power: 5000 d.; 1000 n. 
Owned-Operated By. . . .The Associated Broad- 
casters, Inc. 

Address Mark Hopkins Hotel 

Phone Number Exbrook 4567 

Transmitter Location San Francisco 

Time on the Air 6:00 a.m. to 12 Midnight 

News Service INS, UP 

Transcription Service Lang-Worth, 

Standard, World Associated 
Representative Weed & Company 

Personnel 

President W. I. Dumm 

Sales Manager John H. Schacht 

Program Director- 
Production Manager Richard M. Oddie 

Public Relations Director. . . .David C. Spencer 

Chief Announcer Robert W. Day 

Musical Director Sam Moore 

Vice-President Engineering. Royal V. Howard 



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Chills 



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337 



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338 



CALIFORNIA 



K Y A 

SAN FRANCISCO— EST. 1926 

Frequency: 1260 Kc... Power: 5000 d.; 1000 n. 
Owned-Operated By. . .Palo Alto Radio Station. 

Inc. 

Address Hearst Bldg., 3rd & Market Sts. 

Phone Number DOuglas 2536 

Transmitter Location Candlestick Point, 

Bay View Park 

Time on the Air 6:00 a.m. to 1:00 a.m. 

News Service INS, AP and UP 

Transcription Service . . Associated Music Pub 

Ushers and Standard Library Service 
Representative Adam Young 

Personnel 

President and Station Manager. Don Fedderson 
Sales and Sales Promotion 

Manager D. E. Lundy 

Program Director William Brown 

Chief Engineer Paul C. Schulx 

Chief Announcer Ellis Lind 

KQW 

SAN JOSE— EST. 1924 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 740 Kc. Power: 5000 Watts 

Owned-Operated By Pacific Agricultural 

Foundation, Limited 
Business Address San Jose; Palace Hotel 

San Francisco 
Phone Numbers Ballard 2616 (San lose), 

EXbrook 3233 
Studio Address 89 E. San Antonio St. 

San Jose; Palace Hotel, San Francisco 

Transmitter Location Alviso, California 

Time on the Air 5:30 a.m. to 12 midnight 

News Service INS; UP; AP 

Transcription Service Standard Radio; 

NBC Thesaurus, Cole. 
Representative Edward Petry & Co., Inc. 

Personnel 

President Ralph R. Brunton 

General Manager C. L. McCarthy 

Vice President and 
Publicity-Sales Promotion 

Manager Wade Thompson 

Program Director Fred Ruegg 

Production Manager Grant Holcomb 

Commercial Manager D. M. Greene 

Chief Engineer Ken Owen 

KVE C 

SAN LUIS OBISPO— EST. 1937 

MUTUAL— DON LEE 

Frequency: 1230 Kc Power: 250 Watts 

Owned & Operated By. . .Christina M. Jacobson 
trading as Valley Electric Co. 



Business Address 851 Higuera Street 

Phone Number San Luis Obispo 264 

Studio Address Mt. View & Hill Streets 

Transmitter Location Roosevelt Highway — 

lVz miles north of San Luis Obispo 
Time on the Air: 6:30 a.m. to 12 midnight; Sun- 
days, 7:00 a.m. to Midnight 

News Service AP 

Transcription Service Standard Radio 

and World 
Representative W. S. Grant Company 

Personnel 

Owner Christina M. Jacobson 

Manager Les Hacker 

Commercial and Sales 

Promotion Manager Joe Shuttle worth 

Program Director William Barton 

Production Manager Aram Rejabian 

Chief Announcer-Musical Dir Clark Blocher 

Chief Engineer Earle Travis 

K VO E 

SANTA ANA— EST. 1926 

DON LEE — MUTUAL 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By The Voice of the 

Orange Empire, Inc., Ltd. 

Business Address 206 No. Main St. 

Phone Number 4901-R 

Studio Address 2825 West 5th St. 

Transmitter Location 2825 West 5th St. 

Time on the Air: 7 a.m. to 12 midnight; Sun- 
days, 7:00 a.m. to 11:00 p.m. 

Transcription Service C. P. MacGregor 

Representative W. S. Grant Co. 

Personnel 

President and General Manager, 

Ernest L. Spencer 

Commercial Manager L. S. Nicholson 

Sales Promotion Manager Marjory Marsh 

Production Manager Bill Elliott 

Chief Engineer Stan Guenther 

• 

K D B 

SANTA BARBARA— EST. 1921 

MUTUAL— DON LEE BROADCASTING 
SYSTEMS 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By 

Don Lee Broadcasting System 

Address 1309 State St. 

Phone Number Santa Barbara 4131 

Transmitter Location 17 East Haley 

Time on the Air 6:45 a.m. to 12:15 a.m. 

Transcription Service World Broadcasting 

System 
Representative John Blair & Co. 



339 



CALIFORNIA 



Personnel 

President Thomas S. Lee 

Manager Lewis Allen Weiss 

Commercial Manager James S. Blomfield 

Sales Promotion Manager. .Donald C. Roberts 

Program Director Fin Hollinger 

Production Manager Donald C. Roberts 

Publicity Director Elizabeth Goddard 

Record m.c Raymond Dietrich 

Chief Engineer William C. Buckley 

kt'm s 

SANTA BARBARA— EST. 1937 

AMERICAN BROADCASTING CO. 

Frequency: 1250 Kc Power: 1000 Watts 

Owned-Operated By News-Press Publish- 
ing Co. 

Address De LaGuerra Plaza 

Phone Number 6111 

Transmitter Location Goleta, Calif. 

Time on the Air 18 Hours, Mon.-Sat.; 

16 Hours, Sun. 

Newspaper Affiliation Santa Barbara 

News-Press 

News Service AP 

Transcription Service Thesaurus 

Representative Paul H. Raymer Co. 

Personnel 

President-Owner T. M. Storke 

Station-General and 

Commercial Manager Jack Heintz 

Sales-Promotion Manager R. A. Harding 

Program Director and 

Production Manager ...... Frank P. Weltmer 

Musical Director Ernie Dugue 

Chief Engineer Albert Nicolay 



KSM A 

SANTA MARIA— EST. 1946 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By H. G., C. A., M. C. 

Shurtliff & C. A. Center 
Address 3437 Hedges Ave., Fresno, Calif. 

(Call Letters to Be Assigned) 

SAN MATEO* 

Frequency: 1050 ks Power: 250-D 

Owned-Operated By San Mateo County 

Broadcasters 
Address San Mateo, Calif. 

Personnel 

Chief Executive Edmund Scott 

* Construction Permit. 



K S R 

SANTA ROSA— EST. 1937 

Frequency: 1350 Kc Power: 1000 Watts 

Operated By Ruth W. Finley 

Owned By Ruth W. Finley 

Business Address . Press-Democrat Bldg. 

Phone Number 110 

Studio Address 427 Mendocino Ave 

Casa de Vdllejo Hotel, Vallejo 
Transmitter Location Fresno and Finley Aves. 

Time on the Air 6:00 a.m. to 10:00 p.m. 

News Service UP, AP 

Transcription Service: 

World Broadcasting System; Standard 

and Cole 

Personnel 

President Ruth Finley 

Station Manager Eddie Handley 

Chief Engineer Howard McCauley 

Sales Manager Ted Hall 



KGDM 

STOCKTON— EST. 1926 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1140 Kc Power: 5000 Watts 

Owned-Operated By E. F. Peff er 

Address 517 E. Market St. 

Phone Number 4-4551 

Transmitter Location . . S.E. 3 miles on 99 hiway 

Time on the Air 6:00 a.m. to 12 midnight 

News Service INS 

Transcription Service .... World Broadcasting 

System 
Representative John Blair & Co. 

Personnel 

Owner E. F. Pef f er 

Manager E. Smith 

Program Director M. Dinsmore 

Chief Engineer M. B. Greene 



K W G 

STOCKTON— EST. 1921 

AMERICAN BROADCASTING CO. 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By McClatchy Broad- 
casting Co. 

Address Hotel Wolf 

Phone Number 22727 

Transmitter Location Weber & E Sts. 



340 



CALIFORNIA 



Time on the Air 6 a.m. to 12 midnight; 

Sunday, 7 a.m. to 12 midnight 
Newspaper Affiliation: 

McClatchy Newspapers 

News Service UP - AP 

Transcription Servics Thesaurus 

Representative Paul H. Raymer Cc. 

Personnel 

President Eleanor McClatchy 

Station & Sales Manager. . . .Howard L. Bailey 

Program Director lames E. Longe 

Publicity Director Gail K. Mayers 

Chief Engineer Russell Bennett 

K C*0 K 

TULARE— EST. 1945 

MUTUAL— DON LEE NETWORK 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Herman Anderson 

Address Box 873 

Phone Number 8 J™ 

News Service 'j* 

Transcription Service SESAC. Standard 

Representative Homer Griffith 

Personnel 

Chief Executive Herman Anderson 

General Manager Sheldon Anderson 

Commercial Manager. . Richard Wegner 

Program Director-Chief 

Engineer Harold Sparks 

Promotion Manager Bob Lane 

K T*K C 

VISALIA— EST. 1937 

AMERICAN BROADCASTING CO. 

Frequency: 940 Kc Power: 5.000 Watts 

Owned-Operated By. .Tulare-Kings Counties 
Radio Associates 

Business Address Post Office Box 511 

Phone Number 575 

Studio Address Hotel Fresno, Fresno, Calif. 

Transmitter Location 1% miles southwest 

of Visalia, California 
Time on the Air. • . .5:45 a.m. to 12:10 Midnight 

News Service AP 

Transcription Service World Broadcasting 

System, Standard 
National Sales Office Address: 

Wm. Rambeau, Chicago and New York 
Representatives: Wm. Grant Co , San Fran- 
cisco 

Personnel 

Station Manager Chas. P. Scott 

Sales Manager Milliard Kibbe 

Production Manager Bill Gracey 

Chief Engineer Bert Williamson 

Chief Announcer. Bill Ott 

Publicity Director Jean Banks 



K H U B 

WATSONVILLE— EST. 1936 

AMERICAN BROADCASTING CO. 

Frequency: 1340 Kc ...Power: 250 Watts 

Operated By Luther E. Gibson 

Owned By Luther E. Gibson 

Business Address Atkinson Lane 

Phone Number 1700-1 

Studio Address Atkinson Lane 

Transmitter Location Atkinson Lane 

Time on the Air 6:45 a.m. to 11:15 p.m. 

News Service AP 

Transcription Service . . . .World Broadcasting 

System 
Representative W. S. Grant Co. 

Personnel 

President Luther E. Gibson 

Station Manager Roger R. Hunt 

Commericial Manager Knight Johnston 

Program Director Don De Wald 

Chief Announcer Don Malone 

Chief Engineer George Kenville 



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Through the unique, new 
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Press Association, Inc. 

50 ROCKEFELLER PLAZA 
NEW YORK 20, N. Y. 



341 



COLORADO 

For Major Markets — Radio Homes 1946 Please Turn to Pages 247-255 



K G I W 

ALAMOSA— EST. 1929 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By E. L. Allen 

Address Alamosa 

Phone Number 26 

Transmitter Location East Alamosa 

Time on the Air 7:00 a.m. to 9:30 p.m. 

News Service UP 

Transcription Service Keystone 

Personnel 

Owner E. L. Allen 

Sales Manager Lloyd Allen 

Program Director Kay Allen 

Chief Engineer George H. Kettle 

K VO R 

COLORADO SPRINGS— EST. 1922 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1300 Kc Power: 1000 Watts 

Owned-Operated By Outwest Broad- 
casting Company 



Address Antlers Hotel 

Phone Number Main 278 

Transmitter Location 2803 E. Platte Avenue 

Time on the Air: 6:30 a.m. to 11:30 pjn.i 

Saturdays, 7:00 a.m. to 12 midnight 
Newspaper Affiliation Oklahoma 

Publishing Co. 

News Service AP 

Transcription Service World Broadcasting 

System 
Representative The Kali Agency 

Personnel 

President E. K. Gaylord 

Station Manager Everett Shupe 

Commercial Manager Orville W. Suhre 

Chief Engineer H. C. Strang 

K F # EL 

DENVER— EST. 1922 

MUTUAL 

Frequency: 950 Kc Power: 5000 Watts 

Owned-Operated By Eugene P. O'Fallon, 

Inc. 
Address Albany Hotel 




1946... 
4(h YEAR 



FOR THE 



KIEIi DEWS H0U 



KFEL NEWS HOUR 



9:00 P.M. News by Associated Press, I.N.S. and the KFEL Staff 

9:15 P.M. Exclusive Foreign Service of THE CHICAGO DAILY NEWS 

9:3 P.M. "Top of the News" by FULTON LEWIS, JR. (MBS) 

9:45 P.M. "The Inside of Sports" by BILL BRANDT (MBS) 

KFEL - "THIS IS MUTUAL IN DENVER 

950 Kilocycles— with 5,000 Watts 24 hours a day 
Managed by Gene O'Fallon Represented by John Blair & Co. 



If 



342 



COLORADO 



Phono Number KEystono 0178 

Transmitter Location . . . 5350 West 20th Ave. 

Time on the Air 24 Hours Daily 

News Service AP & Chicago Daily News 

Transcription Service Standard Radio 

and Associated Record, SESAC, Cole 
Representative John Blair & Co. 

Personnel 

President-Manager Gene OTallon 

Director Frank Bishop 

Program Director Paul Godt 

Chief Engineer Tom Atherstone 

Musical Director Paul Godt 



K LZ 

DENVER— EST. 1920 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 560 Kc Power: 5000 Watts 

Owned-Operated By KLZ Broadcasting 

Company, Inc. 

Address Shirley Savoy Hotel 

Phone Number Main 4271 

Transmitter Location South Franklin at 

Hampden, Englewood, Colo. 

Time on the Air 6:00 a.m. to 12:15 a.m. 

News Service INS, AP 

Transcription Service Standard, 

C. P. MacGregor, M. M. Cole 
Representative The Kcrtz Agency 

Personnel 

President E. K. Gaylord 

Station Manager Hugh B. Terry 

Commercial Manager Fred C. Mueller 

Promotion-Publicity Manager. Roger Rambeaux 

Musical Director Les Weelans 

Chief Engineer Harvey Wehrman 

• 

KM Y R 

DENVER— EST. 1941 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By..KMYR Broadcasting Co. 

Address 1626 Stout Street 

Phone Number Main 4161 

Transmitter Location 1626 Stout Street 

Time on the Air 6:00 a.m. to 2:00 a.m. 

News Service UP and AP 

Transcription Service World Broadcasting 

and Cole. 
Representative William G. Rambeau Co. 

Personnel 

Owner F. W. Meyer 

Station Manager A. G. Meyer 

Commercial Manager Ben Bezofi 



Publicity Manager E. H. Meyers 

Program Director Dolores Plested 

Production Manager Leo Cross 

Chief Announcer Bill Butterfield 

Musical Director Martha Goetz 

Chief Engineer Glen James 

Record MC Dick Schmidt 



KO A 

DENVER— EST. 1924 

NATIONAL BROADCASTING CO. 

Frequency: 850 Kc Power: 50,000 Watts 

Owned-Operated By. . .National Broadcasting 

Company 

Address 1625 California Street 

Phone Number Main 6211 

Transmitter Location Aurora, Colorado 

Time on the Air 19V4 Hours 

News Service AP; INS; UP 

Transcription Service NBC Thesaurus, 

Standard 

Personnel 

President, National Broadcasting Co. 

Niles Trammel] 
Station Manager Lloyd E. Yoder 

Sales Manager James R. MacPherson 

Program Director Clarence C. Moore 

Sales Promotion Manager . . T. Ellsworth Stepp 

Production Manager Earle Ferguson 

Publicity Director T. Ellsworth Stepp 

Chief Announcer Gilbert Verba 

Musical Director Milton Shrednik 

Chief Engineer Robert H. Owen 



KPOF 

DENVER— EST. 1928 

Frequency: 910 Kc Power: 1000 Watts 

Owned-Operated By Pillar of Fire 

Address 1845 Champa Street 

Phone Number Tabor 3733 

Transmitter Location . . Belleview Junior College, 

Westminster, Colo. 
Time on the Air Shares Time 

Personnel 

President Bishop Alma White 

Station Managers Dr. A. K. White and 

Dr. Ray B. White 

Program Director Kathleen M. White 

Musical Director Orland A. Wolfram 

Chief Engineer Paul H. Schissler 

* (Non-Commercial Station) 



343 



COLORADO 



K V D 

DENVER— EST. 1925 

AMERICAN BROADCASTING CO. 

Frequency: 630 Kc Power: 5000 Watts 

Owned-Operated By: Colorado Radio Corp. 

Address Midland Savings Bldg. 

Phone Number TAbor 2291 

Transmitter Location North of Denver 

Time on the Air Unlimited license 

News Service UP 

Transcription Service Associated Music 

Publishers; Lang-Worth; C. P. MacGregor 
Representative . Joseph Hershey McGillvra, Inc. 

Personnel 

President ai.d General Manager. .W f D. Pyle 
Station & Commercial Manager. . .T. C. Ekrem 

Sales Promotion Manager Con Heckex 

Program Director V. W. Corbett 

Publicity Director B. H. Stanton 

Chief Announcer Donald B. Vest 

Auditor J. N. Hile 

Assistant Program 

Director Thelma Smallenberger 

Secretary . Elaine Barcrof t 

Chief Engineers. . . W. D. Pyle and T C Ekrem 

• 

K I U P 

DURANGO— EST. 1935 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By . . San Juan Broadcasting 

Co. 

Address 2800 Main Ave. 

Phone Number 117 

Transmitter Location 2800 Main Ave. 

Time on the Air 7:00 a.m. to 10:00 p.m. 

News Service UP 

Transcription Service . . Keystone Broadcasting 

System, SESAC, Cole 

Personnel 

Station Manager Raymond M. Beckner 

Chief Engineer John L Antic 

Chief Announcer Don Hoover 

• 

K FX J 

GRAND JUNCTION— EST. 1926 

MUTUAL BROADCASTING SYSTEM 
KEYSTONE BROADCASTING SYSTEM 

Frequency: 920 Kc... Power: 1000 d.; 500 n. 
Owned-Operated By . . Western Slope Broad- 
casting Co. 

Address p. O. Box 30 

Phone Number .. Grand Junction 126 and 142 
Transmitter Location Hillcrest Manor 



Time on the Air 6 a.m. to 11:00 p.m. 

News Service UP 

Transcription Service .... World Broadcasting 

System, Standard and SESAC 
Representative Walker Company 

Personnel 

Station and Sales Manager. ...... .Rex Howell 

Sales Manager Roger Kelly 

Chief Announcer Jack Lund 

Chief Engineer D. E. Towne 

Auditor Charles Howell 

Program Director Mildred Fuller 

• 

KFKA 

GREELEY— EST. 1921 

Frequency: 910 Kc Power: 1000 Watts 

Owned Mid-Western Iladio Corp 

Address 620 - 8th Ave. 

Phone Number Greeley 450-451 

Transmitter Location Hoover Park, 

Time on Air Shares Time 

News Service UP 

Transcription Service Lang-Worth, Cole 

Personnel 

Managing Director H. E. Green 

General Manager Francis Price 

Program Director Charles E. Sumerau 

Chief Engineer Ray E. Smitf* 



KOKO 

LA JUNTA— EST. 1937 

KEYSTONE BROADCASTING SYSTEM 

Frequency: 1400 Kc : Power: 250 Watts 

Owned & Operated By ........ . The Southwest 

Broadcasting Co. 

Business Address P. O. Box 485 

Transmitter Location U. S. Highway No. 50 

Time on the Air: 7 a.m.-2 p.m.; 5:30 p.m.- 

8:45 p.m. 

Phone Number 42 

News Service UP 

Transcription Service Keystone 

Transcription Service .... Keys'one Broadcasting 

System, Standard Radio, SESAC 
Representative . Thomas F. Clark Co. 

Personnel 

Chief Owner-Secy.-Treas. . . . Leonard E. Wilson 

Station Manager Leonard E. Wilson 

Sales Manager Margaret W. Johnson 

Production Manager . Leonard E. Wilson 

Chief Engineer Leonard E. Wilson 



344 



COLORADO 



KGHF 

PUEBLO— EST. 1928 

AMERICAN BROADCASTING CO. 

Frequency: 1350 Kc Power: 1000 d.; 500 n. 

Owned-Operated By Curtis P. Ritchie 

Address P.O. Box 293 

Phone Number 3877 

Studio Address 304 North Man* 

Transmitter Location: 3 miles south on High- 
way 85 
Time on the Air: 6:00 a.m.-ll p.m. daily; 7 a.m.- 
11p.m. Sundays 

News Service UP 

Transcription Service. . . . World Broadcasting 

System 
Representative • • Joseph H. McGillvra, Inc. 

Personnel 

Owner Curtis P. Ritchie 

Station Manager Curtis P. Ritchie 



Commercial Manager Maxson I. Bevens 

Chief Engineer Willis C. Shanks 

Program Director- 
Chief Announcer Cliff Hendrix 

Publicity Director • Maxson I. Bevens 

KG E K 

STERLING— EST. 1926 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Elm t G. Beehler 

Address Fleming Road 

Phone Number 679 

Transmitter Location Sterling 

Time on the Air 11:30 a.m. to 1:30 p.m. 

Representative Thomas F. Clark Co., Inc. 

Personnel 

Owner Elmer G. Beehler 

Sales Manager Glenn Presser 

Chief Engineer Elmer G. Beehler 



¥f 



SPECIAL ASSIGNMENT 



rr 



Exciting dramatizations based on the unusual stories of 
top-flight news reporters. 

It's 15 -minutes of action, thrills and chills. 

An easy sales-winner for any sponsor of transcribed 
programs. 



Exclusive in Any Market 



SEE 



AP RADIO PRODUCTIONS 

PRESS ASSOCIATION, INC. 

5 ROCKEFELLER PLAZA NEW YORK 20, N. Y. 



345 




Connecticut has a great inheritance: the first democratic consti- 
tution, adopted in 1636. Above: Seat of government in Hartford. 



EVERYTHING 
HERE IS 
CAPITAL . . . 



1. THE CAPITAL CITY of Connecticut. 

Hartford is the center of the busy political, 
financial and industrial life of the state. 



2. THE CAPITAL MARKET of the coun- 

try, the Hartford Trading Area is the Major 
Market in a state which leads all others in 
Effective Buying Income per family. 



WDRC 



HARTFORD 4 CONNECTICUT 



D R C - F 



3. THE CAPITAL STATION m this maf - 

ket, WDRC is a capital buy, with one low uniform 
rate for all advertisers, national, regional and 
local. 



BASIC CBS HARTFORD REPRESENTED BY PAUL H. RAYMER 

f 



CONNECTICUT 

For Major Markets — Radio Homes 1946 Please Turn to Pages 247-255 



W I c c 

BRIDGEPORT— EST. 1926 

MUTUAL BROADCASTING SYSTEM 
YANKEE NETWORK 
Frequency: 600 Kc... Power: 1000 d.; 500 n. 
O wned-Operated by The Yankee Net- 
work. Inc. 

Address Stratfield Hotel 

Phone Number 6-1121 

Transmitter Location Pleasure Beach, 

Bridgeport 

Time on the Air 6 a.m. to 2 a.m 

News Service AP 

Transcription Service. .. .Associated; Standard 

Radio, SESAC 
Representative .... Edward Petry & Co., Inc. 

Personnel 

President Wm. F. OTteil 

Chairman of Board John Shepard, 3rd 

Station Manager Joseph Lopez 

Assistant Manager Thomas O'Neil 

Sales Manager Norman Whittaker 

Sales Promotion James S. Powers 

Program Director Florence Robinson 

Chief Engineer George Keich 



WNAB 

BRIDGEPORT— EST. 1941 

AMERICAN BROADCASTING CO. 
CONNECTICUT STATE NETWORK 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Harold Thomas 

Address 991 Broad Street 

Phone Number 3-3112 

Transmitter Location .... Locomobile Point — 

(Inner Harbor) 
Time on the Air: 7:00 a.m. to midnight; Sun- 
days, 9 a.m. to midnight 

News Service UP 

Transcription Service Standard Radio 

Representative William G. Rambeau Co. 

Personnel 

Owner Harold Thomas 

General Manager Bruff W. Olin, Jr. 

Sales Manager Terry McGough 

Chief Engineer Vinnie De Laurentis 

Sales Promotion Sidney Peters 

Sales Promotion Bruff W. Olin, Jr. 

Publicity-Production Director Peter Bochan 



W D R C 

HARTFORD— EST. 1922 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1360 Kc Power: 5000 Watts 

Owned-Operated By WDRC, Inc. 

Address 750 Main St. 

Phone Number 7-1188-9 

Transmitter Location 839 Blue Hills Ave., 

Bloomfield, Conn. 
Time on the Air: 6:45 a.m. -12:05 a.m. weekdays; 

8 a.m. -12:05 a.m. Sundays 

News Service AP & UP 

Transcription Service World 

Representative Paul H. Raymer Co.. 

R. C. Foster & Company 

Personnel 

President and Station 

Station Manager Walter B. Haase 

Commercial and Sales Promotion 

Manager William F. Malo 

Program Director and 

Production Manager Harvey Olson 

Publicity Director Jack Zaiman 

Chief Announcer Larry Colton 

Chief Engineer Italo A. Martino 

Record m.c's Roy Hansen; Larry Colton; 

James Garrett; Dean Luce 

• 

WHTD 

(Formerly Known as WNBC) 

HARTFORD— EST. 1935 

MUTUAL BROADCASTING SYSTEM 
YANKEE NETWORK 

Frequency: 1410 Kc Power: 5000 Watt? 

Owned-Operated By The Yankee Network 

Addrew 54 Pratt St. (Hartford) 

Phone Number Hartford 7-9131 

Transmitter Location Newington, Conn. 

Time on the Air 6 a.m. to 1 a.m.; 

Sun., 8 a.m. to 1 a.m. 

News Service UP 

Transcription Service Standard Radio and 

Associated 
National Sales Office . . Edward Petry & Co., Inc. 

Company, New York, Detroit, Chicago 

Personnel 

Ch. of Bd. of Directors of 

The Yankee Network John Shepard, III 

Station Supervisor Ralph D. Kanna 

Sales Manager Linus Travers 

Promotion Manager Robert Mooney 

Chief Engineer Rogers Holt 



347 



TRY 
SOME? 




During the past eight years, Peter Paul, makers 
of chocolate-coconut MOUNDS— through their 
agency, Platt-Forbes, Inc. — have consistently em- 
ployed the facilities of WTIC to sell their famous 
candy bar to the Southern New England Market. 
As a result, Southern New Englanders have tried 
this delicious confection, and they keep coming 
back for more. 

Peter Paul is typical of the many advertisers 
who have found it both profitable and pleasant to 

do business with WTIC. 

348 




DIRECT ROUTE TO 
SALES IN 

The Travelers Broadcasting Service Corporation; 

Affiliated with NBC 
and New EnglandoRegional Network 

Represented by WEED & COMPANY, 



CONN ECTICUT 



WT H T 

HARTFORD— EST. 1936 

AMERICAN BROADCASTING CO. 
CONNECTICUT STATE NETWORK 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Hartford Times, Inc. 

Address 555 Asylum St. 

Phone Number 2-0237 

Transmitter Location 555 Asylum St. 

Time on the Air 6:30 a.m. to midnight; 

Sunday, 8a.m. to midnight 

Newspaper Affiliation Hartford Times 

News Service AP 

Transcription Service Lang-Worth 

Standard 
Representative J. P. McKinney & Son 

Personnel 

Station Manager C. Glover DeLaney 

Commercial Manager. .Leonard R. Schoenfeld 

Sales Promotion Manager John S. Lloyd 

Program Director- 
Production Manager F. E. Bieber 

Musical Director Charlotte Anderson 

Chief Engineer Charles S. Masini 

Record m.c's Joseph W. Girand, 

Mitchell C. Betters 

T I C 

HARTFORD— EST. 1925 

NBC— NEW ENGLAND REGIONAL NETWORK 

Frequency: 1080 Kc Power: 50,000 Watts 

Owned-Operated By ... . The Travelers Broad- 
casting Service Corporation 

Address 26 Grove Street 

Phone Number 2-3181 

Transmitter Location Avon, Connecticut 

Time on the Air 5:30 a.m. to 1 a.m. 

Sundays, 8 a.m. to 1 a.m. 

News Service AP; INS; Transradio 

Transcription Service Lang- Worth, NBC, 

Thesaurus 
Representative Weed & Company 

Personnel 

General Mgr.-Station Mgr. . . .Paul W. Morency 
Asst. General Manager- 
Commercial Manager Walter Johnson 

Sales Promotion Manager .... James F. Clancy 

Program Manager Leonard J. Patricelli 

Production Manager Paul Lucas 

Publicity Director James F. Clancy 

Chief Announcer Bernard Mullins 

Musical Director Moshe Paranov 

Plant Manager H. D. Taylor 

WELI 

NEW HAVEN— EST. 1935 

AMERICAN BROADCASTING CO. 
Frequency: 960 Kc. .Power: 1,000 d.; 500 n. 



Owned-Operated By . . Conn. Radio Foundation, 

Inc. 

Address 221 Orange Street 

Phone Number 8-1133 

Transmitter Location Hamden, Conn. 

Time on the Air Unlimited 

News Service UP 

Transcription Service World Broadcasting 

System Library 
Representative Headley-Reed Co. 

Personnel 

President H. C. Wilder 

Vice-President W. A. Riple 

General-Station Manager. . . .Richard W. Davis 
Commercial Manager .... Edwin H. Schweitzer 
Sales Promotion Manager- 
Publicity Director Dudy Frank 

Program Director Charles Wright 

Chief Announcer Jack Ryan 

Record m.c Clive Dill 

Chief Engineer Fred King 

• 

WNHC 

NEW HAVEN— 1944 

Frequency: 1340 Kc. . . . Power: 350 Watts 

Owned-Operated By .The Elm City 

Broadcasting Corp. 

Business Address LI 10 Chapel Street 

Phone Number 8-3151 

Transmitter Location 350 Kimberly Ave. 

Time on the Air 6:30 a.m. to 1 a.m. 

Representative Wm. G. Rambeau Co. 

News Service AP 

Transcription Service Standard 

Personnel 

President Patrick J. Goode 

General-Station Manager James T. Milne 

Merchandising Manager Vincent Callanan 

Program Director Kenneth Carter 

Production Manager George Chapman 

Publicity Director Margaret Wilson 

Chief Engineer Garo W. Ray 

Record m.c's Richard Jessens, Dave 

Harriss, Joseph Burns 

• 

W N LC 

NEW LONDON— EST. 1936 

MUTUAL BROADCASTING SYSTEM— YANKEE 

NETWORK & CONNECTICUT STATE 

NETWORK 

Frequency; 1490 Kc Power: 250 Watts 

Owned-Operated By Thames Broadcasting 

Corporation 

Address Mohican Hotel, 

281 State Street 



349 



CONNECTICUT 



Phone Number New London 4900 

Transmitter Location Winthrop Point 

Time on the Air: 7:30 a.m. to 12 midnight; 

News Service AP 

Representative Bertha Bannon 

Personnel 

General Manager Gerald J. Morey 

Sales-Merchandising 

Manager Edwrd F. Darrell, Jr. 

Program Director-Production 

Manager Leslie S. Morson 

Record m.c Milton Warren 

Chief Engineer Gerald J. Morey 

• 

WSRR 

STAMFORD— EST. 1941 

AMERICAN BROADCASTING CO. 
CONNECTICUT STATE NETWORK 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Western Conn. 

Broadcasting Co. 

Address 270 Atlantic St. 

Phone Number 4-7575 

Transmitter Location .... Lindstrom Rd., Ship- 
pan Point, Conn. 

Time on the Air 6:30 a.m. to 12 midnight 

News Service UP 

Transcription Service World Broadcasting 

System 
Representatives. .Bertha Bannan, Helen Wood 

Personnel 

Station Manager Harold H. Meyer 

Sales Manager Wharton Ford 

Sales Promotion Manager K MacEwen 

Program Director C. H. Shadwell 

Publicity Director D. Hay 

Chief Engineer Edward Markman 

Musical Director Wharton Ford 

• 

WATR 

WATERBURY— EST. 1934 

AMERICAN BROADCASTING CO. 
CONNECTICUT STATE NETWORK— YANKEE 

Frequency: 1320 Kc Power: 1000 Watts 

Owned By The Watr Co. 

Operated By Harold Thomas 

Address 71 Grand St. 

Phone Number 3-5161 

Transmitter Location Baldwin Avenue 

Time on the Air 7:30 a.m to 12 midnight 

News Service Transradio 

Representative Wm. G Rambeau Co. 



Personnel 

President Gen'l Mgr Harold Thomas 

Station Sales Manger Sam Elman 

Sales Promotion Manager Sam Elman 

Chief Engineer Russel Jensen 

W BR Y 

WATERBURY— EST. 1934 

CBS 

Frequency: 1590 Kc Power: 1000 Watts; 

Owned-Operated By American Re- 
publican, Inc. 

Address 136 Grand St. 

Phone Number 3-1125 

Transmitter Location Boyden Street 

Time on the Air 8 a.m. to 12 midnight 

Newspaper Affiliation Waterbury Ameri- 
can; Waterbury Republican 

News Service AP 

Transcription Service NBC Thesaurus 

Representative . . .Joseph Hershey McGillvra 

Personnel 

President W. J. Pape 

Station-Promotion Manager E. J. Frey 

Program Director Charles Lynch 

Commercial Manager H. A. DeVorken 

Chief Engineer Frank Hales 



WSRR 

STAMFORD, CONNECTICUT 

A* , 
Art**' 



350 



IDE LA WAR 



For Major Markets Radio Homes 1946 Please Turn to Pages 247-255 



W D E L 

WILMINGTON— EST. 1922 

NBC 
MASON-DIXON GROUP 

Frequency: 1150 Kc Power: 5000 Watts 

Owned-Operated By WDEL, Inc. 

Address 10th & King Sts. 

Phone Number 7268 

Transmitter Location . . 35th St. & Bellevue Ave. 

Time on the Air 6 a.m. to 1 ajn. 

News Service UP 

Transcription Service NBC Thesaurus 

Representative Paul H. Raymer Co. 

Personnel 

Station Executive Clair R. McCollough 

Station Manager J. Gorman Walsh 

National Sales Manager J. Robert Gulick 

Program Manager Harvey Smith 

Technical Director J. E. Mathiot 



W I L M 

WILMINGTON— EST. 1922 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Delaware Broadcasting 

Co. 

Address 920 King St. 

Phone Number Wilmington 4-7771 

Transmitter Location . . 35th St. & Bellevue Ave. 
Time on the Air 6 a.m. to 1 a.m.; 

Sunday, 7 a.m. to 1 a.m. 

News Service AP 

Transcription Service Lang- Worth 

Representative Joseph Hershey McGilvra 

Personnel 

President Alfred G. Hill 

General-Station Mgr George L. Sutherland 

Sales-Merchandising Mgr . . Chauncey Eanes, Jr. 
Musical Director Delamere Parks 



on 
i ctat'»° n 







Represent*"-** 



[ J\f£C Basic JVetwodT% 



—DISTRICT ©F COLUMBIA^ 

For Major Markets — Radio Homes 1946 Please Turn to Pages 247-255 



W I N X 

WASHINGTON, D. C— EST. 1940 

Frequency: 1340 Kc Power: 250 Watts 

Owned- Operated By . . WINX Broadcasting Co. 

Address 8th & Eye Sts., N.W. 

Phone Number Republic 8000 

Time on the Air: 6:00 a.m. to 1:00 a.m.; 7:00 

a.m. to 1:00 a.m. Sun. 

News Service INS, AP, UP 

Transcription Service Standard Radio, 

Langworth and Associated, World 

Personnel 

President Eugene Meyer 

General Manager Wayne Coy 

Sales Manager Regis O'Donnel 

Program Director Richard C. McNamara 

Production Managers Betti Allen and 

Paul Hume 

Publicity Director Phil Reilley 

Chief Announcer George Crawford 

Chief Engineer Ralph Cannon 



WMAL 

WASHINGTON, D. C— EST. 1926 

AMERICAN BROADCASTING CO. 

Frequency: 630 Kc Power: 5000 Watts 

Owned & Operated By The Evening Star 

Broadcasting Co. 

Address 72414th St., N.W. 

Phone Number National 5400 

Transmitter Location .... Cedar Lane, Bethesda, 

Md. 
Time on the Air: 6 a.m. to 1 a.m.; Sundays, 

7 a.m. to 1 a.m. 
Newspaper Affiliation . . Washington Evening 

Star 

News Service AP; UP; Reuters 

Transcription Service NBC Thesaurus; 

Standard Radio 
Representative ABC Spot Sales 

Personnel 

President S. H. Kauffman 

General Manager K. H. Berkeley 

Assistant General Manager and 

Commercial Manager Ben B. Baylor, Jr. 

Sales Promotion Manager . . William R. Willison 

Program Director Gordon Hubbel 

Production Manager John MacKercher 

Publicity Director Bry son Rash 



Chief Announcer Harold Stepler 

Musical Director Sidney 

Record m.c Tralton Robertson 

Chief Engineer Daniel Hunter 



W L 

WASHINGTON, D. C— EST. 1927 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1260 Kc Power: 1000 Watts 

Owned-Operated By Cowles Broadcasting 

Company 

Address 1627 K Street. N.W. 

Phone Number Metropolitan 0010 

Transmitter Location Silver Springs, Md. 

Time on the Air 19V2 hours daily; 

17V2 hours Sunday 
News Service UP, AP, Washington News 

Service 
Transcription Service . . Lang- Worth; Standard 

Radio; Associated 
Representative The Katz Agency. Inc. 

Personnel 

President Gardner Cowles, Jr. 

Ch. of Board John Cowles 

Vice-President T. A. M. Craven 

Vice-Pres. & Gen. Mgr Merle S. Jones 

Sales Manager Henry V. Seay 

Promotion Manager Tom Means 

Production Manager Jay Caldwell 

Publicity Director Jack Paige 

Chief Announcer Karl Bates 

Musical Director Charles Keaton 

Record m.c's Russ Hodges,, Dale Morgan 



W.R C 

WASHINGTON, D. C.— EST. 1923 

NATIONAL BROADCASTING CO. 

Frequency: 980 Kc Power: 5000 Watts 

Owned-Operated By . . National Broadcasting 

Company 

Address 724 - 14th St., N. W. 

Phone Number Republic 4000 

Transmitter Location . . . Ager Rd„ Bethesda, Md. 

7:30 a.m. to 1 a.m. 
Time on the Air: 6 a.m. to 1 a.m.; Sundays. 

8 a.m. to 1 a.m. 

News Service AP; INS; UP 

Transcription Service NBC Thesaurus, 

Associated, Standard 
Representative National Broadcasting Co. 



352 



DISTRICT OF COLUMBIA 



Personnel 

President Niles Trammell 

Vice-President Frank M. Russell 

General Manager Carleton D. Smith 

Asst. to Gen. Mgr George Y. Wheeler 

Commercial Manager Mahlon A- Glascock 

Sales Promotion Manager James Seiler 

Production-Program Dir. . . .George Y. Wheeler 

Musical Director Fritz Balzer 

Chief Engineer Donald Cooper 

Record MC Bill Herson 

Publicity Director Mary Cavanaugh 

• 

WTOP 

WASHINGTON— EST. 1928 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1500 Kc Power: 50,000 Watts 

Owned-Operated By . . Columbia Broadcasting 
System 

Address Earle Bldg. 

Phone Number Metropolitan 3200 

Transmitter Location Wheaton, Md. 

Time on the Air: 5:45 a.m to 1:05 a.m.: Sun- 
days, 7:30 a.m. to 1:05 a.m. 

News Service AP; UP 

Transcription Service ..... World Broadcasting 

System 
Representative Radio Sales 

Personnel 

Director Washington Office (CBS) 

Earl H. Gammons 

General Manager (WTOP) Carl Burkland 

Assistant to Director Fox Case 

Program Director Martin D. Wickett 

Supervisor Accounting, Personnel, 

Purchasing Harry R. Crow 

Sales Manager Maurice Mitchell 

Director Program Operations .... Roy Passman 

Director Press Information Carl Gebuhr 

Chief Washington Correspondent-Director 

Washington News Bureau (CBS) 

Eric Sevareid 
Chief Engineer Clyde Hunt 



W W D C 

WASHINGTON, D. C— EST. 1941 

Frequency: 1450 Kc. Power: 250 (100 w. booster) 



Owned-Operated By Capitol Broadcasting Co. 

Address 1000 Connecticut Ave. 

Phone Number National 7203 

Transmitter Location 61 Pierce St., N.E. 

Time on the Air 24 hours daily; 

News Service AP. UP 

Transcription Service Standard, Cole 

Representative Weed & Co. 

Personnel 

President Joseph Kats 

Station Manager Ben Strouse 

National Sales Mgr Helen K. Mobberley 

Merchandising-Sales Promotion. .Herman Paris 

Program Director Ira Walsh 

Production Manager Sidney Peters 

Publicity Director Jack Espey 

Chief Announcer Jack Lowe 

Musical Director Rosa May Fischer 

Record m.c Jack Lowe 

Chief Engineer Ross Beville 



POSTWAR 
WASHINGTON, D. C. 

The Planning Committee of the 
Washington Board of Trade and 
the Opinion Research Corporation 
of Princeton, N. J., have released 
some extremely pertinent find- 
ings on the immediate peacetime 
prospects for Washington. Look 
for them in our WWDC ads. 

WWDC 

the big sales result station 
in Washington, D. C. 

Represented nationally by 
WEED & COMPANY 



353 



For Major Markets — Radio Homes 1946 Please Turn to Pages 247-255 



WMFJ 

DAYTONA BEACH— EST. 1935 

AMERICAN BROADCASTING CO. 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By W. Wright Esch 

Address 126V2 Magnolia Ave. 

Phone Number 91-2 

Transmitter Location .... 126 V2 Magnolia Ave. 

Time on the Air 7 a.m. to midnight, 

Sunday, 8 a.m. to midnight 

News Service AP 

Transcription Service NBC Thesaurus 

Personnel 

Owner W. Wright Esch 

General Manager Billee B. Esch 

Station Manager Ray Clancy 

Traffic Manager Oliver Thornburg 

Sales-Commercial Manager John S. Pitts 

Program Director Oliver Thornburg 

Publicity Director Crystal Palmer 

Chief Engineer W. Wright Esch 



WINK 

FORT MYERS— EST. 1939 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By. .Fort Myers Broadcasting 

Co. 
Business Address 54 East First St., 

WINK Bldg. 

Phone Number 818 

Studio Address ... 54 East First St., WINK Bldg. 
Transmitter Location 54 East First St. 

WINK Bldg. 

Time on the Air 7 a.m. to 12 midnight 

News Service AP 

Transcription Service NBC Thesaurus 

Representative John E. Pearson 

Personnel 

President Ronald B. Woodyard 

Sales Manager Harry Thrift 

Chief Engineer Al Scott 




354 



FLORIDA 



(Call Letters to Be Assigned) 

FORT LAUDERDALE* 

Frequency: 1400 kc Power: 250 Watts 

Owned-Operated By Fort Lauderdale 

Broadcasting Co. 
Address Fort Lauderdale, Fla. 

• 

(Call Letters to Be Assigned) 

FORT PIERCE* 

Frequency: 1400 kc Power: 250 Watts 

Owned-Operated By Indian River 

Broadcasting Co. 
Address Fort Pierce, Fla. 

* Construction Permit. 

W RU F 

GAINESVILLE— EST. 1928 

MUTUAL BROADCASTING SYSTEM 
FLORIDA MUTUAL NETWORK 

Frequency: 850 Kc Power: 5.000 Watts 

Owned by State of Florida 

Operated by University of Florida 

Address University of Florida 

Phone Number 1000, Branch 55 

Transmitter Location Campus, University of 

Florida 
Time on the Air 18 Hours Monday-Sat., 

17 Hours on Sunday 

News Service UP 

Transcription Service Langworth, Cole 

Representative Burn-Smith Co., Inc. 

Personnel 

Director-General Mgr....Maj. Garland Powell 

Station Office Manager John Berry 

Commercial Manager Rem James 

Merchandising Manager Paul Acosta 

Musical Director Helen S. Edwards 

Chief Engineer Dr. Palmer Craig 

WJAX 

IACKSONVILLE— EST. 1925 

NATIONAL BROADCASTING CO. 

Frequency: 930 Kc Power: 5000 d.; 1000 n. 

Owned, Operated By . . City of Jacksonville, Fla. 

Address No. 1 Broadcast Place 

Phone Number 5-5821 

Transmitter Location. .Hyde Park Country Club 

Time on the Air 6 a.m. to 1 a.m 

News Service AP 

Transcription Service NBC Thesaurus 

and Associated 
Representative John Blair & Co., 

Harry Cummings 

Personnel 

Commissioner in Charge fhos. C. Imeson 

Station Manager and Chief 

Engineer John T. Hopkins, m 



Program Director Evelyn Boote 

Production Manager J. W. Douglass 

Chief Announcer Grant Frankish 

Musical Director Frank Morris 

• 

W J H P 

IACKSONVILLE— EST. 1940 

MUTUAL BROADCASTING SYSTEM 
FLORIDA NETWORK 

Frequency: 1320 Kc Power: 250 Watts 

Owned-Operated By The Metropolis Co. 

Address 500 Laura St. 

Phone Number 5-7610 

Transmitter Location Reed and Alamo Sts. 

Time on the Air 18 Hours Daily, 

16 Hours Sunday. 
Newspaper Affiliation .... Jacksonville Journal 

News Service UP 

Transcription Service Lang-Worth 

Representative John H. Perry Associates 

Personnel 

Owner John H. Perry 

Station Manager Ted Chapeau 

Chief Engineer B. Hayford 

Commercial Manager R. R. Powell 

Program Manager George Jesse 



WJAX 

JACKSONVILLE, FLORIDA 

♦ 

THE 

MUNICIPAL 

BROADCASTING 

STATION 

NBC 
RED NETWORK 



930 Kc— Maximum Power 5000 Watts 

Phone Jacksonville 5-5821 

Representatives 

John Blair & Co., New York, Chicago 

Detroit and West Coast 

H. E. Cummings, Southeast 

Barnett Bank Bldg. 

Jacksonville, Fla. 

Phone 30381 



355 



FLORIDA 



WMBR 

JACKSONVILLE— EST. 1928 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1400 Kc Power: 250 Watts 

Owned, Operated By ... . Florida Broadcasting 
Company 

Address 118 West Adams St. 

Phone Number 5-4387 

Transmitter Location Vines and Mass. Ave. 

Time on the Air 6 a.m. to 12:05 ccm. 

News Service UP 

Transcription Service World 

Representative Weed & Co 

Personnel 

President-Station Manager Frank King 

Commercial-Sales Promotion Manager 

Glenn Marshall/ Jr. 

Program Director Madelinn Chace 

Production Manager Roger Van Duzer 

Chief Announcer E. D. Hill 

Musical Director Allen Holmes 

Chief Engineer E. B. Vordermark 



WKWF 

KEY WEST— EST. 1946 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1600 kc Power: 500 Watts 

Owned-Operated By John M. Spottswood 

Address Stock Island 

Phone Number 510 

Transcription Service NBC Thesaurus 

Personnel 

General-Commercial Mgr . . John M. Spottswood 
Program-Promotion Dir .... John M. Spottswood 
Chief Engineer Harold G. Scholz 



(Call Letters to Be Assigned) 

LAKE CITY— EST. 1946 

Frequency: 1340 ks Power: 250 Watts 

Owned-Operated By . . Deep South Radioways 
Address Lake City, Fla. 

Personnel 

Chief Executive Alfred H. Temple 



W P D Q 

JACKSONVILLE— EST. 1942 

AMERICAN BROADCASTING CO. 
FLORIDA MUTUAL GROUP 

Frequency: 1270 Kc Power: 5000 Watts 

Owned-Operated By: 

Jacksonville Broadcasting Corp 

Address Gulf Life Bldg. 

Phone Number 5-6781 

Transmitter Location Seven miles west of 

Jacksonville on Lenox Ave. 

Time on the Air 6:30 a.m. to 12:05 a.m. 

News Service AP 

Transcription Service Standard 

Representative George P. Hollingbery Co. 

Personnel 

President James R. Stockton 

Station Manager Robert R. Feagin 

Commercial and Sales 

Manager Frank Taylor. Jr. 

Sales Promotion Manager Sid Beighley 

Program Director Gary Allen 

Production Manager Bernie Adams 

Publicity Director Edith Cooper 

Record m.c Fred Bradshaw 

Chief Engineer J. R. Donovan 



WLAK 

LAKELAND— EST. 1936 

NATIONAL BROADCASTING CO. 

Frequency: 1340 Kc Power: 250 Watts 

Owned. Operated By S. O. Ward 

Address 1412 East Lime St. 

Phone Number 2127 

Transmitter Location 1412 East Lime St. 

Time on the Air 6 a.m. to 12:05 a.m. 

News Service UP 

Representative John E. Pearson Co. 

Personnel 

President and Station Manager S. O. Ward 

Commercial Manager Powell Adams 

Program Director Maxine Tyner 

Chief Announcer-Engineer Wm. P. Lee 



WGBS 

MIAMI— EST. 1939 

AMERICAN BROADCASTING CO. 
FLORIDA-AMERICAN GROUP 

Frequency: 710 Kc Power: 10,000 Watts 

Owned by The Fort Industry Co. 

Operated by The Fort Industry Co. 

Address 1605 Biscayne Blvd , Miami 

Studio Address 1605 Biscayne Blvd. 

Phone Number 9-2401 Miami 

Transmitter Location. .Highway No. 26, 9 miles 
W. of Ft. Lauderdale. Fla. 



356 



FLORIDA 



Time on the Air 6:30 a.m. to I a.m. 

News Service AP 

Transcription Service NBC Thesaurus 

and Lang- Worth 
Representative Headley-Reed Co. 

Personnel 

Owner Comdr. Geo. B. Storer 

Station Manager Robert Venn 

Sales Manager M. N. Babcock 

Promotion Manager M. McGrath 

Program Director 

and Production Manager George Ballou 

Publicity Director M. McGrath 

Chief Announcer Jack Williams 

Musical Director Judy Strubhar 

Record m.c Donald M. Butler 

Chief Engineer Al Rutherford 

W 10 D 

MIAMI— EST. 1926 

NATIONAL BROADCASTING CO. 

Frequency: 610 Kc Power: 5000 Watts 

Owned-Operated By Isle of Dreams Broad- 
casting Corporation 

Business Address 600 Biscayne Blvd. 

Phone Number 3-6444 

Studio Address 600 Biscayne Blvd 

Transmitter Location North Bay Causeway 



Time on the Air ... Weekdays, 6:00-12:05 a.m.: 

Sundays, 8:00-12:05 a.m. 

Newspaper Affiliation Miami Daily News 

News Service AP, INS, UP 

Transcription Service Standard Radio; 

Associated Music Publishers 
Representative .... George P. Hollingbery Co.; 

Harry E. Cummings 

Personnel 

President D. J. Mahoney 

General Manager James M. Legate 

Commercial Manager T. O. McCullough 

Promotion Manager Martha Henriquez 

Program Director Robert Fidlar 

Musical Director Earle Ban Hanson 

Chief Studio Engineer Milton C. Scott 

W Q A M 

MIAMI— EST. 1922 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 560 Kc Power: 5000 Watts d., 

1000 Watts, n 

Owned-Operated Miami Broadcasting Co. 

Address Box 3741 

Phone Number 26121 

Transmitter Location Biscayne Bay 

Time on the Air 6:33 a.m. to 1:05 a.m. 

News Service AP 




National Representatives 
GEORGE P. HOLLINGBERY CO. 
Southeast Representative 
HARRY E. CUMMINGS 



5,000 WATTS • 610 KC • NBC 



357 



FLORIDA 



Transcription Service World Broadcasting 

System 
Representative John Blair & Co. 

Personnel 

President and General Manager 

Fred W. Borton 

Commercial Manager F. W. Mizer 

Promotion and Publicity 

Manager W. P. Carey 

Chief Engineer Earle Lewis 

• 

W K AT 

MIAMI BEACH— EST. 1937 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1360 Kc Power: 1000 Watts 

Owned-Operated By A. Frank Katzentine 

Address 1759 N. Bay Rd. 

Phone Number 5-7471 

Transmitter Location 1759 N. Bay Rd. 

Time on the Air 6:30 a.m. to 12 midnight. 

Weekdays; 8:00 a.m.-12 midnight, Sundays 

News Service UP 

Transcription Service AMP, Cole 

Representative Radio Advertising Co. 



Personnel 

Owner A. Frank Katzentine 

Station Manager John I. Prosser 

Commercial and Sales Promotion 

Manager John I. Prosser 

Program Director Sam Parker 

Musical Director Betty Lee Taylor 

Engineers Tom Magee, Arthur Smith 

W D*B 

ORLANDO— EST. 1924 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 580 Kc Power: 5000 Watts 

Owned-Operated By Orlando Broadcasting 

Co., Inc. 

Business Address 563 N. Orange Ave. 

Phone Number 6181 

Transmitter Location . . Dubsdread Country Club 

Time on the Air 24 hours daily 

News Service UP and AP 

Transcription Service World Broadcasting 

System and NBC Thesaurus 
Representatives John Blair & Co. and 

Harry E. Cummings 

Personnel 

President-Station Manager 

Col. George C. Johnston 



ONE-FOURTH OF FLORIDA'S RADIO HOMES ARE 

SERVED BY THE 5000 WATTS OF FLORIDA'S ONLY 24 

HOUR STATION LOCATED IN ORLANDO, THE CENTER 

OF THE SUN EMPIRE. 


WDBOi 


Ml C Q fi ON YOUR 

1 JOU DIAL 

1BJ COLUMBIA NETWORK 


In our twenty-one years of continuous operation, we have learned 
the 'know-how' of providing those uncontracted services of Promotion 
and Publicity — those important added services which make clients 
happy. 

Maybe that's why our advertisers continue to renew contracts for our 
complete facilities again, and again, and again! 

Represented nationally by John Blair & Co. 



358 



FLORIDA 



Executive Officer Harold P. Danf orth 

National Sales Mander ad 

Program Director William G. McBride 

Local Sales Manager John M. Pedrick 

Production Manager H. Carter Scofield 

Publicity Director Rosalind Boggs 

Chief Announcer H. Carter Scofield 

Musical Director Dorothy Morton Parks 

Record m. c Tom Sawyer 

Chief Engineer James E. Yarbrough 

• 

WTMC 

OCALA— EST. 1939 

BLUE NETWORK 
KEYSTONE BROADCASTING SYSTEM 

Frequency: 1490 Kc Power 250 Watts 

Owned-Operated By . . Ocala Broadcasting Co. 

Address P.O. Box 831 

Phone Number 128 

Studio Address 1 Broadcast Place 

Transmitter Location Anthony & Henry Sts. 

Time on the Air 7:00 a.m. to 12:00 Midnight 

Unlimited 
Newspaper Affiliation John H. Perry 

Newspapers 

News Service UP 

Transcription Service Lang-Worth and 

Keystone 
Representative John H. Perry Associates 

Personnel 

President John H. Perry 

Station and Commercial 

Manager T. S. Gilchrist, Jr. 

Program Director John F. Nickolson 

Chief Announcer John F. Nickolson 

Chief Engineer Donald N. Richardson 



W L F 

ORLANDO— EST. 1940 

AMERICAN BROADCASTING CO. 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Hazlewood, Inc. 

Business Address Angebilt Hotel Bldg. 

Phone Number 8163-8164 

Studio Address Angebilt Hotel Bldg. 

Transmitter Location Near Orlando 

Time on the Air 6:30 a.m. to 12 midnight; 

Sun., 7:30 a.m. to 12 midnight 



News Service INS 

Transcription Service Lang- Worth 

Representative Burn-Smith Co., Inc.; 

Frank Cook 

Personnel 

General Manager Victor Buisset 



W W P G 

PALM BEACH— EST. 1941 

AMERICAN BROADCASTING CO. 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Palm Beach 

Broadcasting Corp. 

Business Address South Ocean Blvd. 

Phone Number West Palm Beach 21515. 

Lake Worth 500 

Transmitter Location South Ocean Blvd. 

Time on the Air 7:00 a.m. to Midnight 

News Service AP 

Transcription Sarvice. . .Lang- Worth, Thesaurus 
Representative Joseph Hersey McGillvra 

Personnel 

President Charles E. Davis 

Station Manager Donald S. Greenlief 

Chief Engineer Clyde E. Walkden 

Commercial Manager D. S. Greenlief 

Program Director Alice Danahy 

Promotion Manager Louise Adler 



WDLP 

PANAMA CITY— EST. 1940 

MUTUAL 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Panama City Broad- 
casting Co., Inc. 

Address Mercer & Beach Drive 

Phone Number 777 

Transmitter Location Mercer & Beach Drive 

Time on the Air 6:45 a.m. to 11:00 p.m. 

News Service UP 

Newspaper Affiliation Panama City News 

Herald 
Representative John H. Perry Associates 

Personnel 

Station Manager Byron Hay ford 

Chief Engineer Elmer Scott 

Commercial Manager Byron Hayford 

Program Director Byron Hayford 

Publicity Director John Thomas 

Chief Announcer Elmer Scott 



359 



FLORIDA 



W C A 

PENSACOLA— EST. 1926 

NATIONAL BROADCASTING CO. 

Frequency: 1370 Kc Power 1000 d.; 500 n. 

Owned-Opercrted By. .Pensacola Broadcasting 
Co. 

Address Box 1669 

Phone Number 4111-4112 

Transmitter Location .... Pensacola Bay Bridge 

Time on the Air 6 a.m. -12 Midnight 

News Service UP 

Transcription Service World 

Representative John H. Perry Associate* 

Personnel 

President John H. Perry 

General and Commercial 

Manager Jack Rathbun 

Program Director and Promotion 

Manager Jack Rathbun 

Chief Engineer Bert Meade 



W F Y 

COLUMBIA BROADCASTING SYSTEM 
FLORIDA BROADCASTING SYSTEM 

ST. AUGUSTINE— EST. 1936 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Fountain of Youth 

Broadcasting Co. 

Address Magnolia Ave., Box 588 

Phone Number 1622 

Transmitter Location Magnolia Ave. 

Time on the Air 6:30 a.m. to 12:05 a.m.; 

Sunday, 7:30 a.m. to 12:05 a.m. 

News Service UP 

Representative Weed & Co. 

Transcription Service... NBC Thesaurus 

Personnel 

President-General Mgr .... Glenn Marshall. Jr. 

Station-Commercial Mgr John Cummins 

Program Director-Production 

Manager Frankie Collyer Walker 

Publicity Director Bernice McCarter 

Chief Announcer-Chief Engineer. .Pat Bernhard 



85% of the 97,585 persons in 

PENSACOLA and ESCAMBIA COUNTY, FLORIDA 

Listen MOST Night AND Day to . . . 

WCOA 

PENSACOLA, FLORIDA 
NBC AFFILIATE 

ONLY Station For COMPLETE Coverage 
Of NORTHWEST FLORIDA 



WCOA SERVES almost exclusively nine 
Flcrida and Alabama counties with 
estimated population of 400,000 

PENSACOLA and ESCAMBIA COUNTY 
—Buying Income $85,000,000 



PENSACOLA— FLORIDA'S 4th MAR- 
KET 

PENSACOLA— Florida's Fastest Grow- 
ing INDUSTRIAL and SHIPPING 
CENTER 



KEY TO RADIO SELLING IN NORTHWEST FLORIDA 

"A John H. Perry Station" 

Jack Rathbun, Gen. and Sales Mgr. 
Represented by John H. Perry Associates 



360 



FLORIDA 



W S U N 



ST. PETERSBURG— EST. 1927 

AMERICAN BROADCASTING CO. 

Frequency: 620 Kc Power: 5000 Wat* 

Owned-Operated By.. City of St. Petersburg, 

Address P. O. Box 240. Municipal Pier 

Phone Number 4747-4748 

Transmitter Location . . Bayview near Tampa. 

Time on the Air 6:45 a.m. to 12:05 a.m. 

News Service UP 

Transcription Service . . Associated Music, Cole 
Representative Weed & Company 

Personnel 

Station Manager Norman E. Brown 

Commercial Manager Vera M. New 

Sales Promotion Manager . . . Norman E. Brown 

Program Director-Engineer Louis J. Link 

Musical Director Edith Ginn 



TS P 



ST. PETERSBURG— EST. 1939 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1380 Kc Power 1000 d.; 500 n. 

Owned-Operated By . . Pinellas Broadcasting Co. 

Address 470 First Avenue South 

Phone Number 8108 

Transmitter Location .... 35th Ave. and 4th St., 

North 
Time on the Air 6:55 a.m. to midnight, 

Sundays, 7:30 a.m. to 12 midnight 

Newspaper Affiliation St. Petersburg Times 

Transcription Service World 

News Service UP 

Representative John E. Pearson Co. 

Personnel 

President-General Manager. .Irwin A. Simpson 

Commercial Manager Coburn Gum 

Program Director Herbert T. Anderson 

Promotion Manager Jean Allyn 

Chief Engineer William D. Mangold 



WS P B 

SARASOTA— EST. 1939 

COLUMBIA BROADCASTING SYSTEM 
FLORIDA WEST COAST GROUP 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By WSPB, Inc. 

Business Address P. O. Box 1110 

Phone Number 2565 

Studio Address City Island, Sarasota 

Time on the Air 7 a.m. to 11:15 p.m. 

News Service UP 

Transcription Service Lang- Worth 

National Representative . . . John E. Pearson Co. 



Personnel 

President R. C. Jones, Jr. 

Station Manager John Browning 

Sales-Merchandising Manager. . .Ken Randolph 
Chief Engineer James E. Grant, Jr. 



W T A L 

TALLAHASSEE— EST. 1943 

MUTUAL 

Frequency: 1340 Kc Power: 250 d.; 250 n. 

Owned-Operated 

By Capitol City Broadcasting Corp. 

Manager Theresa M. Myers 

Address Thomas ville Road 

Phone Number 2160 

Time on the Air 7:00 a.m. to 12:00 midnight 

News Service UP and AP 

Transcription Service . . . Standard & Thesaurus 
National Representative . . Thomas F. Clarke Co. 

Personnel 

President Mrs. John H. Phipps 

Station Manager .... Mrs. Teresa M. Myers 

Commercial Manager. . . .Mrs. Betty C. Perkins 
Sales Promotion-Merchandising 

Manager Mrs. Harriet B. Carson 

Program Director Sadie L. Wooley 

Production Manager Mrs. Helen Todd 

Publicity Director Mrs. Harriet B. Carson 

Musical Director Mrs. Betty C. Perkins 

Chief Announcer-Chief 

Engineer William A. Sno wden, Jr. 



WDAE 

TAMPA— EST. 1922 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1250 Kc Power: 5000 Watts 

Owned-Operated By.. Tampa Times Company 

Business Address 112 N. Franklin St. 

Phone Number M 1818 

Studio Address Tampa Terrace Hotel 

Transmitter Location . . Forest Hills Country 
Club Area 

Time on the Air 6:45 a.m. to 12:05 a.m. 

Newspaper Affiliation .... Tampa Daily Times 

News Service AP 

Transcription Service World Broadcasting 

Representative The Katz Agency 

Personnel 

President David E. Smiley 

Sales Promotion L. Spencer Mitchell 

Station Manager L. S. Mitchell 

Chief Engineer William Pharr Moore 



361 



If you have Availability Chills 


and 


Spots Before the Eyes 


i 

TAKE THE CURE WITH "CUE-IN" 


♦ 


| 
SEE 


AP RADIO PRODUCTIONS 


PRESS ASSOCIATION, INC. 


50 ROCKEFELLER PLAZA NEW YORK 20, N. Y. 



362 



FLORIDA 



W F L A 

TAMPA— EST. 1925 

ORANGE NETWORK 
Frequency: 970 Kc... Power: 5000 d.; 1000 n. 

Owned-Operated By Tampa Tribune 

Address Lafayette & Hyde Park Ave. 

Phone Number Tampa H 1828 

Transmitter Location East Entrance 

Davis Causeway. Columbus Drive 

Time on the Air 6:45 a.m. to 12:02 a.m. 

Newspaper Affiliation Tampa Tribune 

News Service UP 

Transcription Service NBC Thesaurus; 

Standard and Lang- Worth 
Representative •• . . John Blair & Co. 

Personnel 

Station Manager Charles G. Baskerville 

Local Sales Manager Bert Arnold 

Production Manager Paul M. Jones 

Musical Director Frank Grasso 

Chief Engineer Joe Mitchell 



W J N 

WEST PALM BEACH— EST. 1936 

COLUMBIA BROADCASTING SYSTEM 
FLORIDA BROADCASTING SYSTEM 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By WJNO, Inc. 

Business Address P. O. Box 189 

Phone Number 3638 

Transmitter Location 1500 N. Flagler Drive 

Time on the Air 6:30 a.m. to 1:05 a.m. 

News Service UP 

Transcription Service World and Cole 

Representative Radio Advertising Co. 

Personnel 

Owner Marshall Heminway 

General Manager Stephen Willis 

Sales Promotion-Merchandising 

Manager Harry Forster 

Program Director Rebecca Frazier 

Production Manager Davies Webster 

Publicity Director Harry Forster 

Chief Announcer Davies Webster 

Musical Director Ruth Shockley 

Chief Engineer Otis C. Wright 



YOUR RED CROSS 


MUST 


CARRY ON 




+ 




GIVE ! 



363 



est Wle \orget . . . 




, 



WATL WRBL WGPC 



ATLANTA 

1400 KC MBS 



COLUMBUS 

1 230 KC CBS 



ALBANY 

1450 KC CBS 



i 



NATIONALLY REPRESENTED BY 

GEORGE P. HOLLINGBERY CO. 

364 



CEORGIA 



For Major Markets — Radio Homes 1946 Please Turn to Pages 247-255 



WALB 

ALBANY— EST. 1941 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1590 Kc Power: 1000 Watts 

Owned-Operated By. . .Herald Publishing Co. 

Address Albany Theater Arcade Bldg. 

Phone Number 389 

Transmitter Location Leesburg Road 

Time on the Air 6:45 a.m. to 11:20 p.m. 

Newspaper Affiliation Albany Herald 

News Service AP 

Transcription Service World Broadcasting 

Representative Bum-Smith Co.; Frank Cook 

Personnel 

President H. T. Mcintosh 

Station Manager Abner M. Israel 

Commercial Manager Guy Hamilton 

Sales Promotion Manager Abner M. Israel 

Program Director Betty Cooper 

Publicity Director A. M. Israel 

Musical Director Guy Hamilton 

Record m.c Jim Rounsley 

Chief Engineer William Alford 



W G P C 

ALBANY— EST. 1933 

COLUMBIA BROADCASTING SYSTEM 
GEORGIA BROADCASTING SYSTEM 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By. .Albany Broadcasting Co. 

Address 125% N. Jackson St. 

Phone Number 1370; 1371 

Transmitter Location Gillion ville Road 

Time on the Air 6:45 a.m. to 11:15 p.m. 

News Service UP 

Transcription Service Lang-Worth 

Representative George P. Hollingberry 

Personnel 

President J. W. Woodruff, Jr. 

Station Manager Margaret Kinnett, 

Program Director Margaret Kinnett 

Chief Announcer Theora Brown 

Chief Engineer Chas. M. Kinnett 



W G A U 

ATHENS— EST. 1938 

COLUMBIA BROADCASTING SYSTEM 
KEYSTONE BROADCASTING SYSTEM 

frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By J. K. Patrick & Co. 

Address Bobbin Mill Road 

Phone Number 1741 

Transmitter Location Bobbin Mill Road 

Time on the Air 7:00 a.m. to 12:00 midnight 

Transcription Service Standard Radio 

and Keystone 

Personnel 

General Manager Robert Lewis Doster 

Program Director Marguerite Williams 

Chief Announcer Bob Vandiver 

Chief Engineer Phillip F. Jones 

• 

W AT L 

ATLANTA— EST. 1931 

MUTUAL BROADCASTING SYSTEM 
GEORGIA SPORTS NETWORK 

Frequency: 1400 Kc Power: 250 Watts 

Owned By Georgia Broadcasting System 

Operated by Atlanta Broadcasting Co. 

Address Henry Grady Building 

Phone Number Walnut 4377 

Transmitter Location .... Henry Grady Building 

Time on the Air 12 midnight; 

Saturday, 6 a.m. to 1 a.m. 

News Service U? 

Transcription Service Lang-Worth 

Representative George P. Hollingberry 

Personnel 

President : . .J. W. Woodruff, Jr. 

Station Manager Walter P. Speight, Jr. 

Sales Manager Sam Kane 

Program Director Dan Hornsby 

Production Manager Larry Millert 

Publicity Director Bill Penny 

Chief Announcer Ted Fenster 

Music Director Cliff Cameron 

Chief Engineer R. W. Minton 



365 



■ ;. 



■■■.-:* 




Clear and Strong 

A radio station's effectiveness starts with the power to be heard 
— in the right places. WAGA's 5,000 watts on 590 kilocycles as- 
sures dependable coverage of a market which, according to our 
latest figures, accounts for 41% of Georgia's population — 49% 
of its radio homes and 49.5% of its retail sales. 

Add to the power to be heard the appeal of something worth hear- 
ing and a tested plan for stimulating the desire to listen and you 
have the formula through which WAGA has become one of the 
South's most successful stations. 

fllWAGA 

^"^ ATLANTA 

5000 Watts on 590 Kcs. • Represented by Headley-Reed 

American Broadcasting Co. 



• • • GEORGIA • • • 

W GS T 

ATLANTA— EST. 1929 

COLUMBIA BROADCASTING SYSTEM 
GEORGIA MAJOR MARKET TRIO 

Frequency: 920 Kc. . Power: 5000 d.; 1000 n. 
Owned By Georgia Institute of 

Technology, State of Georgia 
Operated By Radio Committee — Board of 

Regents, State of Georgia 

Address Box 674, Atlanta, Ga. 

Phone Number. . Walnut 8441 

Transmitter Location .... Cheshire Bridge Rd. 

Time on the Air 6 a.m. to 12:05 a.m. 

News Service AP 

Transcription Service World Broadcasting 

System and NBC Thesaurus 
Representative The Katz Agency 

Personnel 

Associate Managers Frank Gaither (Sales), 

John Fulton (Programs) 

Production & Publicity Director Don Naylor 

Musical Director Lola Allen Wallace 

Chief Engineer Ben Akerman 



W A G A 

ATLANTA— EST. 1937 

AMERICAN BROADCASTING CO. 

Frequency: 590 Kc Power: 5.000 Watts 

Owned By Fort Industries Company 

Operated By Liberty Broadcasting Corp. 

Address Western Union Bldg. 

Phone Number MAin 5101 

Transmitter Location: 

1299 North Druid Hills Road 

Time on the Air 5:55 a.m. to 12 midnight 

News Service AP 

Transcription Service NBC Thesaurus 

and Lang- Worth 
Representative Headley-Reed Co. 

Personnel 

President Comm. George B. Storer 

Station Manager Charles A. Smithgall, Jr. 

Commercial Manager James Bailey 

Sales Promotion and 

Publicity Manager Hugh E. Mackenzie 

Program Director-Production 

Manager M. C. Gregory 

Production Manager John Barlett 

Musical Director Frances Wallace 

Chief Engineer Al Jones 



You ring the bell 
every time with 
WGST. 

Merchandising 
Promotion 
Programming 
Listeners 
CBS Affiliate 

member of the 
Georgia Major 
Market Trio. 

WGST, Atlanta 
WTOC, Savannah 
WMAZ, Macon 

For complete 

coverage of 

Georgia at one 

low cost. 




367 



W TH6 5 0U ™ 




GEORGIA'S ONLY 

50,000 WATT 

CLEAR CHANNEL STATION 



Owned and operated by 

The Atlanta Journal. 

NBC Affiliate. 



750 K. C. 



— with a record of public service which 
guarantees a dominance in postwar develop- 
ment of this great market. WSB is truly 
The Voice of The South. 



EDWARD PETRY mid CO«, INC 

National Repres en tati v e$ 

368 



GEORGIA 



WS B 

ATLANTA— EST. 1922 

NATIONAL BROADCASTING CO. 

Frequency: 750 Kc Power: 50,000 Watts 

Owned-Operated By The Atlanta Journal 

Company 

Address Biltmore Hotel 

Phone Numbers Hemlock 1045 

Transmitter Location Tucker. Ga. 

Time on the Air 5:00 a.m.-12:30 a.m. daily; 

7:00 a.m.-12:30 a.m. Sunday 

Newspaper Affiliation The Atlanta Journal 

News Service AP. UP and INS 

Transcription Service. . .Standard Radio* World 
Representative Edward Petry & Co. 

Personnel 

President James M. Cox. Jr. 

General Manager John M. Outlet Jr. 

Sales Promotion Manager Tom Downing 

Production Manager M. K. Toolson 

Musical Director Albert Coleman 

Chief Engineer C. F. Dougherty 

wg'ac 

AUGUSTA— EST. 1940 

AMERICAN BROADCASTING CO. 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By.. The Twin States Broad- 
casting Company 

Address Augusta 

Phone Number 2-2692 

Transmitter Location Augusta, Ga. 

Time on the Air 6:30 a.m. to 12:05 a.m.; 

Sunday, 7:45 a.m. to 12:05 a.m. 

News Service AP 

Transcription Service NBC Thesaurus 

and Standard 
Representative Headley-Reed Company 

Personnel 

President J. B. Fuqua 

Sales Manager Donald Kelly, Jr. 

Chief Engineer John P. Jopling 

W R*D W 

AUGUSTA— EST. 1930 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1480 Kc Power: 5,000 Watts 

Owned-Operated By . . Augusta Broadcasting 

Company 

Address 8th & Broad Streets 

Phone Numbers 2-8805, 8806, 8807 

Transmitter Location Berckmans Road 

Time on the Air 6 a.m. to 12 midnight: 

Sundays, 7:00 a.m. to 12:00 midnight 

News Service UP 

Transcription Service World Broadcasting 

System, Lang-Worth 
Representative George P. Hollingbery 



Personnel 

President Wm. K. Jenkins 

Station Manager W. R. Ringson 

Commercial Manager Wm. B. Smart 

Chief Engineer Harvey Aderhold 

WMGR 

BAINBRIDGE 

Frequency: 1490 kc Power: 250 Watts 

Owned-Operated By S. Marvin Griffin 

Address P. O. Box 367 

Personnel 

Owner S. Marvin Griffin 

* Construction Permit. 

W M*0 G 

BRUNSWICK— EST. 1940 

MUTUAL BROADCASTING SYSTEM 
KEYSTONE BROADCASTING SYSTEM 

Frequency: 1490 Kc Power: 250 d.; 100 n. 

Owned-Operated By Coastal Broadcasting 

Company 

Address St. Simons Island Causeway 

Phone Number 1500 

Transmitter Location St. Simons Causeway 

Time on the Air 7 a.m. to 10 p.m. 

News Service UP 

Transcription Service NBC Thesaurus 

Representative Clark 

Personnel 

President Mrs. Alma W. King 

General and Sales Manager. .Kenneth E. White 
Chief Engineer Kenneth E. White 

• 

(Call Letters to Be Assigned) 

CARTERSVILLE* 

Frequency: 1450 kc Power: 250 Watts 

Owned-Operated By W. R. Frier 

Address 111-113 W. Main St. 

Personnel 

Owner W. R. Frier 

* Construction Permit. 

W GA A 

CEDARTOWN— EST. 1941 

ABC 

KEYSTONE BROADCASTING SYSTEM 

Frequency: 1340 Kc Power: 250 Watts 

Owned By Northwest Georgia Broad- 
casting Co. 

Operated By R. W. Rounsaville 

Address West Theater Bldg. 

Phone Number 777 and 570 

Transmitter Location Cave Spring Rd. 

Time on the Air 17 V4 hours daily 

News Service AP 

Transcription Service World 

Representative Headley-Reed 



369 



GEORGIA 



Personnel 

President-General Manager O. C. Lam 

Station, Sales-Commercial 

Manager Thomas Carr 

Sales Promotion-Merchandising 

Manager Thomas Carr 

Program Director Rowena Whitfield 

Production Manager Bill Ostrander 

Chief Engineer Luther Martin 

Record m.c Bill Ostrander 

W DA K 

COLUMBUS— EST. 1940 

AMERICAN BROADCASTING CO. 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By. . . .Radio Columbus, Inc. 

Address 1028 V2 Broadway 

Phone Number 3-2771 

Transmitter Location Brick Yard Rd.; 

Phenix City, Ala. 

Time on the Air 6 a.m. to 1 a.m. 

News Service AP. 

Representative Headley-Reed Co. 

Transcription Service World 

Personnel 

President-General Mgr . Allen M. Woodall 

Sales-Commercial Manager. . James W. Hicks 
Sales Promotion-Merchandising Mgr . . Ben Lucas 

Program Director Dora Anna Gay 

Production Manager Dennis Brown 

Publicity Director Henry East 

Chief Announcer Joe Byars 

Musical Director Gertrude Handley 

Record m. c Tommy Tucker 

Chief Engineer DeForrest Layton 

WRBL 

COLUMBUS— EST. 1928 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1230 Kc Power: 250 Watts 

Owned and Operated By Columbusi Broad- 
casting Company 

Address 1420 Second Avenue 

Phone Number 2-0601 

Transmitter Location 3009 Vi Howard Ave. 

Time on the Air 6:00 a.m. to 12:05 a.m.; 

Sundays, 7:45 a.m. to 1:05 a.m. 

News Service UP 

Transcription Service . . Lang- Worth and SES AC 
Representative George P. Hollingberry 

Personnel 

President J. W. Woodruff 

Commercial Manager W. S. Massie 

Sales Promotion Manager. .. .Ed J. Hennessy 

Program Director Tony Barrett 

Publicity Director Ed J. Hennessy 

Musical Director Miss Jewel Casey 

Chief Engineer H. J. Smith 



W IV! j M 

CORDELE— EST. 1940 

MUTUAL BROADCASTING SYSTEM 
KEYSTONE BROADCASTING SYSTEM 

Frequency: 1490 Kc Power 250 d.; 100 n. 

Owned-Operated By . . Cordell Dispatch Pub- 
lishing Company 

Business Address 20th Ave. and B St. 

Phone Number 666 

Studio Address 20th Ave. & B St. 

Transmitter Location 20th Ave. & B St. 

Time on the Air 7 a.m. to 8:00 p.m.; 

Sundays, 7:00 a.m. to 12:00 p.m. 

News Service UP 

Transcription Service . . . Keystone Broadcasting 

Representative Thomas F. Clarke 

Personnel 

President James S. Rivers 

General-Commercial Mgr .... James T. Ownby 
Chief Engineer John B. Broughton 

WBLJ 

DALTON— EST. 1940 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Dalton Broadcasting 

Address Ill So. Pentz Street 

Phone Number Dalton 684 

Transmitter Location River Bend Rd. 

Time on the Air 6:45 a.m. to 10:00 p.m. 

News Service UP 

Transcription Service Lang- Worth 

Representative Cox & Tanx 

Personnel 

President H. C. Kenemer 

Manager W. V. Williams 

Sales Promotion Manager F. H. McMilan 

Publicity Program Director Bill Armond 

Production Manager Bill Armond 

Chief Announcer Ed Craigmiles 

Chief Engineer John S. Andrews 

WMLT 

DUBLIN— EST. 1945 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1340 kc Power: 250 Watts 

Owned-Operated By . . Dublin Broadcasting Co. 

Address Box 604 

Phone Number 87L 

News Service AP 

Transcription Service . . . Standard, Lang- Worth 

Personnel 

Chief Executive George T. Morris 

General-Commercial Manager .... Al Robinson 

Program Director Betty Page 

Sales Promotion Al Robinson 

Chief Engineer J. B. Benonis 



370 



GEORGIA 



W G G A 

GAINESVILLE— EST. 1941 

MUTUAL 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By . . Blue Ridge Broadcasting 
Company 

Address Athens Road 

Phone Number 1600-1601 

Time on the Air 6 a.m. to 11:30 p.m. 

News Service UP 

Transcription Service .... Lang- Worth and Cole 

Personnel 

President Charles Smithgall 

Vice-President H. Russ Holt 

Sales Manager E. F. MacLeod 

Program Director Mildred Thompson 

Chief Engineer C. M. Callicott 



WBML 

MACON— EST. 1940 

AMERICAN BROADCASTING CO. 
GEORGIA SPORTS NETWORK 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Middle Georgia 

Broadcasting Company 

Address First National Bank Building 

Phone Number 2728 

Transmitter Location 8th & Cherry Streets 

Time on the Air 6 a.m. to 12 midnight; 

News Service UP 

Transcription Service Standard 

Representative Joseph H. McGillvra 

Personnel 

President Ernest D. Black 

General Manager Charles W. Pittman 

Commercial Manager Walter Graham 

Sales Promotion Manager Harold Beaty 

Chief Engineer H. S. Goodrich 



W K E U 

GRIFFIN— EST. 1934 

KEYSTONE BROADCASTING SYSTEM 

Frequency: 1450 Kc Power: 250 Watts 

Address Griffin Hotel, Griffin 

Time on the Air Daytime License 

Transcription Service SESAC 

Representative Sears & Ayer, Inc. 

Personnel 

Manager & Owner A. W. Marshall, Jr. 



W L A G 

LA GRANGE— EST. 1941 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By. . .LaGrange Broadcasting 

Address 303 Broome St. 

Phone Number 1700 

Transmitter Location La Grange 

Time on the Air Unlimited 

Newspaper Affiliation . . . LaGrange Daily News 

News Service UP 

Transcription Service World 

Personnel 

President Roy C. Swank 

Station Manager Edwin Mullinax 

Sales Promotion-Merchandising 

Manager Herb Wells 

Program Director John Boggess 

Chief Engineer J. M. McKay 



WMAZ 



MACON— EST. 1922 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 940 Kc Power: 5000 Watts 

Owned-Operated By. .. .Southeastern Broad- 
casting Company, Inc. 

Address Bankers Insurance Bldg. 

Phone Number 3131 

Transmitter Location Forsyth Road 

Time on the Air 5:30 a.m. to 12:30 a.m. 

News Service INS, AP 

Transcription Service World Broadcasting 

System; Lang-Worth 
Representative The Katz Agency 

Personnel 

President, Chief Engineer ... George P. Rankin 

Station Manager Wilton E. Cobb 

Commercial & Sales Promotion 

Mgr Frank Crowther 

WNEX 

MACON— EST. 1945 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By. .Macon Broadcasting Co. 

Address Bibb Building 

Phone Number 8211 

News Service AP 

Transcription Service NBC Thesaurus 

Representative Burn-Smith 

Personnel 

Chief Executive E. M. Lowe 

General Manager A. L. Lowe 

Commercial Manager Carl Williams 

Chief Engineer Clarence Landress 



371 



THE HALF MILLION PEOPLE 
LIVING IN THE COASTAL 
EMPIRE SECTION OF GEORGIA 
AND SOUTH CAROLINA TUNE 
IN REGULARLY TO 

WTOC 

DUE TO SEVENTEEN 

YEARS OF GOOD 

"LISTENER-EXPERIENCE" 



372 



GEORGIA 



(Call Letters to Be Assigned) 

MARIETTA* 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Chattahoochie Broad- 
casters 
Address 75 Marietta St., Atlanta, Ga. 

Personnel 

Chief Executives.... Fred B. Wilson, 

Charming Cope 

* Construction Permit. 

WMVG 

MILLEDGEVULE 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Jere N. Moore 

Address E. Hancock St. 

Personnel 

Owner , Jere N. Moore 

* Construction Permit. 



WMGA 



MOULTRIE— EST. 1939 

SOUTH GEORGIA NETWORK 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By ... . Frank R. Pidcock. Sr. 

Address Box 310, Moultrie 

Phone Number 999 

Transmitter Location Moultrie 

Time on the Air; 6:30 a.m. to 10 p.m.; Sundays, 

8 a.m. to 10 p.m. 

News Service UP 

Transcription Service Standard Radio. 

Keystone, World 

Personnel 

Owner Frank R. Pidcock, Sr. 

Manager John F. Pidcock 

Commercial Manager James M. Wilder 

Chief Engineer . . ■ • James Wilder 



W R G A 



ROME— EST. 1929 

MUTUAL BROADCASTING SYSTEM 
GEORGIA SPORTS NETWORK 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Rome Broadcasting 

Corp. 

Address National City Bank Building 

Phone Number 6589 

Transmitter Location .... Seventh Ave., Rome 
Time on the Air 6 a.m. to midnight; 

Sunday, 7:45 a.m. to midnight 

News Service UP 

Representative Maurice C. Coleman & 

Associates 

Personnel 

President John W. Quarles 

Gen'l Mgr. & Treasurer Happy Quarles 

Sales Manager Price Selby 



Production-Program Director. .George Eubanks 

Sales Promotion Mather Payne 

Chief Engineer Doc Williams 



WS A V 



SAVANNAH— EST. 1939 

NATIONAL BROADCASTING CO. 
ATLANTIC SPORTS NETWORK 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By WSAV. Inc. 

Address Liberty National Bank Building 

Phone Number 5600 

Transmitter Location East President Street 

Time on the Air 6:30 a.m. to 12:05 a.m. 

News Service AP 

Transcription Service NBC Thesaurus 

Representative George P. Hollingbery 

Personnel 

President Harben Daniel 

Station Manager Harben Daniel 

Commercial Manager N. W. Brandon 

(U. S. Army) 

Sales Promotion Manager L. H. Thesmar 

Program Director Clarence M. Games 

Publicity Director L. H. Thesmar 

Chief Engineer Meredith E. Thompson 



WT C 



SAVANNAH— EST. 1929 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1290 Kc Power: 5000 Watts 

Owned By Savanno Broadcasting Com- 
pany 

Operated By Sava* .„ah Broadcasting Co. 

Address .516 Abercorn Street 

Phone Number 20127 

Transmitter Location Central Junction 

Time on the Air: 6:0t> <o 12 midnight; Sun- 
days, 8 a.m. to 12 midnight 

News Service UP 

Transcription Service Lang- Worth; 

Standard Radio and World 
Representative The Katz Agency 

Personnel 

President and Station Mgr W. T. Knight, Jr. 

Sales-Merchandising Manager.. J. D. Sheppard 

Local Sales Mgr. Ben Williams 

Program Director Ben Quick 

Publicity Director R. M. Charlton 

Chief Engineer Claude M. Gray 



W P A X 

THOMASVILLE— EST. 1934 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By H. Wimpy 

Address 117 Remington Avenue 



373 



GEORGIA 



Phone Number 909 

Transmitter Location. .. 117 Remington Avenue 

Time on the Air 7:30 a.m. to 10:00 p.m.; 

Sunday, 9 a.m. to 6 p.m. 

News Service UP 

Transcription Service M. M. Cole 

Personnel 

Owner-Station Manager H. Wimpy 

Commercial Manager Al Feinberg 

Chief Announcer and Engineer . James W. Poole 



W R LC 

TOCCOA— EST. 1941 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By R. G. LeToumeau 

Address Prather Bridge Road 

Phone Number 1751 

Transmitter Location .... Prather Bridge Road 

Time on the Air 7 a.m. to 12 midnight 

News Service UP 

Transcription Service Lang- Worth; BMI; 

Keystone, World and Cole 

Personnel 

Owner R. G. LeToumeau 

General Manager Jack Salvador 

Station Manager Virgle E. Craig 

Sales Promotion-Merchandising 

Manager Sam A. Gaines 

Program Director-Production 

Manager-Chief Announcer Carroll Lee 

Chief Engineer Ernest Church 



W G V 

VALDOSTA— EST. 1940 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By E. D. Rivers 

Address Valdosta, Ga. 

Phone Number 1420 

Transmitter Location Valdosta, Ga. 

Time on the Air 6:30 a.m. to 12 midnight 

News Service . UP 

Transcription Service World 

Representative The Walker Co. 



Personnel 

Owner E. D. Rivers 

Station Mgr Mrs. E. D. Rivers 

Sales Manager W. R. Link 

Program Director J. Marion Harmon 

Chief Engineer W. P. Callahan 



W A YX 

WAYCROSS— EST. 1936 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Jack Williams 

Address 620 Plant Avenue 

Phone Number 965 

Transmitter Location Waycross 

Time on the Air 7 a.m. to midnight 

Newspaper Affiliation Waycross Journal- 
Herald 

News Service UI 

Transcription Service World Broadcasting 

System, M. M. Cole 
Representative The Walker Company 

Personnel 

President Jack Williams 

Station Manager John J. Tobola 

Sales-Commercial Manager R. C. Tuten 

Sales Promotion-Merchandising 

Manager R. C Tuten 

Program Director Gwen Thomas 

Production Manager R. C. Tuten 

Publicity Director Dorothy Smith 

Chief Announcer Clyde C. Davis 

Record m. c Raymond Williamson 

Chief Engineer John J. Tobola 



WRLD 

WEST POINT— EST. 1944 

AMERICAN BROADCASTING CO. 
Frequency: 1490 Kc. Power: 250 Watts 

Owned-Operated By: Valley Broadcasting Co. 

Address Gen. Tyler Hotel Bldg. 

Phone Numbers 173 or 193 

Studio Address Gen. Tyler Hotel Bldg. and 

Cherry St., Lanett, Ala. 

Time on the Air 6 a.m. to 12 midnight 

News Service AP 

Transcription Service • • World Broadcasting 

Representative Headley-Reed 

Personnel 

Chief Partner & Gen. Mgr L. J. Duncan 

Station Manager Alden H. Haight 

Sales Manager J. Sidney Laird 

Chief Engineer Dige Bishop 



374 



IDAHO 



For Major Markets — Radio Homes 1946 Please Turn to Pages 247-255 



K I D 

BOISE— EST. 1928 

NATIONAL BROADCASTING CO. 
Frequency: 1380 Kc... Power: 2500 d.; 1000 n. 

Owned By Mrs. G. M. Phillips 

Operated By Mrs. G. M. Phillips 

Address Hotel Boise 

Phone Numbers 660; 661; 682 

Transmitter Location . . 4 Vz miles northwest oi 

City 

Time on the Air Full Time 

News Service UP and AP 

Transcription Service World Broadcasting 

System 
Representative John Blair & Company 

Personnel 

President Mrs. G. M. Phillips 

Commercial-Sales Promotion . Boyd Braithwaite 

General Manager Walter E. Wagstaff 

Chief Engineer James Johntz 

• 

(Call Letters to Be Assigned) 

BURLEY* 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Jessica Longston 

Address Burley, Idaho 

Personnel 

Owner Jessica Longston 

* Construction Permit. 

O 

(Call Letters to Be Assigned) 

COEUR d'ALENE 

Frequency: 1430 Kc Power: 1000 Watts 

Owned-Operated By Coeur d' Alene 

Broadcasting Co. 
Address Coeur d' Alene, Idaho 

Kl D 

IDAHO FALLS— EST. 1928 

MUTUAL BROADCASTING SYSTEM 
WESTERN 

Frequency: 1350 Kc Power: 5000 d.; 

500 n. 

Owned-Operated By Idaho Radio Corp. 

Address KID Building 

Phone Number .4 

Transmitter Location Ammon Road 

Time on the Air 6:30 a.m. to 11 p.m. daily; 

Sunday, 7 a.m. to 11 p.m. 

News Service UP 

Transcription Service World 

National Representative 

Joseph Hershey McGillvra 



Personnel 

Manager Eugene M. Halliday 

Sales Manager Leonard Wasden 

Chief Engineer C. N. Layne 

K RLC 

LEWISTON— EST. 1935 

MUTUAL BROADCASTING SYSTEM 
DON LEE 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By H. E. Studebaker 

Address Lewis-Clark Hotel Building 

Phone Number 1950 

Transmitter Location Le wiston Orchards 

Time on the Air 6:30 a.m. to 11 p.m. 

News Service UP 

Transcription Service World Broadcasting 

Representative Howard H. Wilson Co. 

Personnel 

Owner H. E. Studebaker 

Station Manager Donald A. Thomas 

Commercial Manager David Peterson 

National-Regional Sales Mgr Donald Wike 

Chief Engineer Gene Wilson 



K FX D 



NAMPA— EST. 1929 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Frank E. Hurt & Son 

Business Address 1024 Twelfth Ave., South 

Phone Number » 1200 

Studio Addresses: 1024 Twelfth Ave., South; 

809 Main St., Boise, Idaho 
Transmitter Location. .1024 Twelfth St., South; 
Radio Sta. KSL, Salt Lake City, Utah 

Time on the Air 6 a.m. to 11 p.m. 

News Service UP-AP 

Transcription Service: NBC Thesaurus; Lang- 
Worth 

Personnel 

Owner Frank E. Hurt 

and Edward P. Hurt 

Sales Manager Doyle Cain 

Chief Engineer Edward Hurt 



KS E I 



POCATELLO— EST. 1926 

NATIONAL BROADCASTING CO. 
Frequency: 930 Kc... Power: 1000 d.; 250 *, 

Owned-Operated By Radio Service 

Corporation 
Address Yellowstone Highway 



375 







/ 


t * "X . 






v^ 


,,;■• 


In the Chicago 


area • . . H 


! 




8 

OUT OF THE FIRST 

TO 




\ 




28 

OUT OF THE FIRST 

40 




? V 





77ie favorite programs are heard over WMAQ! 

i 



FIRST in CHICAGO 



50,000 watts 



*epresent*d by NBC SPOT SALES 




A Service of Radio 
Corporation of America 



ndependent surveys prove that year after 
year the nation's favorite programs are 
heard over WMAQ. These NBC shows 
are the combined result of NBC program 
direction, top-fiight talent and expert 
production facilities — all made possible by 
America's leading radio advertisers and 
their capable agencies. 

Through the station coverage afforded 
by WMAQ these astute advertisers reach 
our country's number two market, Chicago- 
land, where 2,855,700 families annually 
spend over $3,500,000,000. And the same 
advantages await those interested in either 
local or spot campaigns. For WMAQ — 
morning, noon or night — is the Chicago 
station that reaches the people who listen 
and buy. 



The Chicago station most people listen to most of the time 

670 ON YOUR DIAL 



376 



DAHOILLINOIS 



Phone Number 960 

Transmitter Location Pocatello 

Time on the Air: 6 a.m. to 11 p.m.; Sundays. 

8:30 a.m. to 11 p.m. 

News Service UP 

Transcription Service Standard and Cole 

Representatives The Walker Co. (East); 

Homer Owen Griffith (West) 

Personnel 

President O. P. Soule 

Vice-Pres.-General Manager. Henry H. Fletcher 
Chief Engineer Henry H. Fletcher 

K T F I 

TWIN FALLS— EST. 1928 

NATIONAL BROADCASTING CO. 

Frequency: 1270 Kc Power: 1000 Watts 

Owned-Operated By Radio Broadcasting 

Corp. 

Address 241 Main Ave. W. 

Phone Number 2400 

Transmitter Location Highway No. 30, 

west of Twin Falls 

Time on the Air 6 a.m. to 11 p.m. 

News Service UP 

Transcription Service Standard Library, 

Lang-Worth, Cole. 
Representatives Weed & Co.; 

John Keating, Northwest Rep. 

Personnel 

President O. P. Soule 

General Manager F. M. Gardner 

Sales Promotion Don E. Evans 

Chief Engineer William Richardson 



(Call Letters to Be Assigned) 

TWIN FALLS 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Southern Idaho 

Broadcasting and Television Corp. 
Address Twin Falls, Idaho 

• 

(Call Letters to Be Assigned) 

TWIN FALLS 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Radio Sales Corp. 

Address Twin Falls, Idaho 



K W A L 



WALLACE— EST. 1939 

MUTUAL BROADCASTING SYSTEM 
DON LEE BROADCASTING SYSTEM 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Silver Broadcasting Co. 

Operated By R. G. Binyon 

Address Tabor Bldg. 

Phone Number 330 

Transmitter Location Silverton, Idaho 

Time on the Air 7 a.m. to I a.m. 

News Service UP 

Transcription Service . . . World Library, SES AC 

Personnel 

President Dr. J. R. Binyon 

V.P.-General Manager R. G. Binyon 

Program Director W. Mondell Spencer 

Chief Engineer Howard Olsen 



DLLDINOO 



For Major Markets — Radio Homes 1946 Please Turn to Pages 247-255 



WMRO 

AURORA— EST. 1938 

Frequency: 1280 Kc Power: 250 Watts 

Owned-Operated By Martin R. O'Brien 

Address 34 S. River St. 

Phone Number Aurora 4215 

Transmitter Location N. Aurora 

Time on the Air Local sunrise to local 

sunset 

News Service AP 

Transcription Service: Keystone Broadcasting 

System; Standard Radio 

Personnel 

Owner-General Manager. . . .Martin R. O'Brien 

Commercial Manager Vincent G. Cof ey 

Chief Engineer Phillip Olson 



W J B C 

BLOOMINGTON— EST. 1924 

AMERICAN BROADCASTING CO. 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By.. A. M. McGregor, Hugh 

L. Gately 

Business Address 209 E. Washington 

Phone Number 2635-0 

Transmitter Location West Gregory Ave. 

Normal, 111. 

Time on the Air 6 a.m. to 10:30 p.m. 

Transcription Service Lang- Worth 

News Service UP 

Representative Sears and Ayer, Inc. 

Personnel 

General Manager A. M. McGregor 

Sales-Commercial Manager . . . Hugh L. Gately 
Chief Engineer Ted Baily 



377 



L L I N I S 



WKRO 

CAIRO— EST. 1942 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Oscar C. Hirsch 

Business Address 324 B'way, 

Cape Girardeau, Mo. 

Phone Number 1490 

Transmitter Location Cairo 

Time on the Air 7:30 a.m. to 10 p.m.; 

Sunday, 8 a.m. to 9 p.m. 

News Service UP 

Representative John E. Pearson Co. 

Personnel 

Owner Oscar C. Hirsch 

Station Manager Merrill C. Currier 

Chief Engineer Ralph L. Hirsch 



W C A Z 



CARTHAGE— EST. 1921 

MISSISSIPPI VALLEY NETWORK 

Frequency: 1080 Kc Power: 250 Watts 

Owned-Operated By. .. .Superior Broadcasting 
Service, Inc. 

Business Address Marine Trust Co. Bldg. 

Phone Number 520 

Studio Address Carthage; Macomb, 111. 

Transmitter Location Carthage 

Time on the Air Daytime to local sunset 

News Service UP 

Representative Thomas F. Clark Co., Inc. 

Personnel 

President Bob Compton 

Station-Commercial Manager John Palmer 



WDWS 



CHAMPAIGN— EST. 1937 

COLUMBIA BROADCASTING SYSTEM 
MISSISSIPPI VALLEY 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Champaign News- 
Gazette, Inc. 

Address 48 Main St. 

Phone Number 6-1855 

Transmitter Location . 1 mile south of Champaign 

Time on the Air 16 hours 

Newspaper Affiliation Champaign News 

Gazette 

News Service UP 

Transcription Service World 

National Sales Office 360 N. Michigan Ave., 

Chicago 

National Representative Advertising Time 

Sales Co. 

Personnel 

General Manager J. A. McDermott 

Station Manager Frank R. Mills 



Sales Manager Frank R. Mills 

Program Director Katherine Scheurich 

Chief Engineer Jack R. Baum 

• 

W A A F 

CHICAGO— EST. 1922 

Frequency: 950 Kc Power: 1000 Watts 

Owned-Operated By ... . Drover's Journal Pub- 
lishing Co. 

Address Palmer House 

Phone Number Randolph 1932 

Transmitter Location 1001 Exchange Ave. 

Newspaper Affiliation Drovers Journal 

Publishing Co., Inc. 

Time on the Air 6:30 a.m. to local sunset 

News Service UP, AP, Transradio 

Transcription Service Standard Radio 

Representative. .. .George P. Hollingbery Ca. 

Personnel 

President Ward A. Neff 

Station and Commercial 

Manager Bradley R. Eidmann 

Sales Promotion Manager . . Eleanore Stechbart 
Program Director-Production 

Manager Cynthia Coyle 

Publicity Director Eleanore Stechbart 

Record mc Bill Bauer 

Chief Engineer Carl Ulrich 

• 

WAIT 

CHICAGO— EST. 1923 

Frequency: 820 Kc Power: 5000 Watts 

Owned-Operated By Radio Station WAIT 

Address 360 N. Michigan Avenue 

Phone Number Franklin 0660 

Transmitter Location Church Road, 

Elmhurst, 111 

Time on the Air Local sunrise to sunset 

News Service UP, Transradio 

Transcription Service World, Associated, 

SESAC 
Representative Howard Wilson Co. 

Personnel 

Managing Director Gene T. Dyer 

Station Manager Earl Withrow 

Program Director Lorraine Dwyer 

Chief Engineer Ellery Plotts 

• 

WBBM 

CHICAGO— EST. 1923 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 780 Kc Power: 50.000 Watts 

Owned-Operated By The Columbia Broad- 
casting System, Inc. 



378 



. . . I LL 

Address 410 North Michigan Ave. 

Phone Whitehall 6000 

Transmitter Location Itaska. 111. 

Time on the Air 5:30 a.m. to 1:30 a.m.; 

Sundays, 7:00 a.m. to 1:30 a.m. 

News Service AP; INS; UP 

Transcription Service Lang- Worth, World, 

Associated Recorded Program Service 
Representative Radio Sales 

Personnel 

Chief Executive H. Leslie Atlass 

General Manager Frank Falknor 

Commercial Manager E. H. Shomo 

Sales Promotion-Merchandising 

Manager Tom Rooney 

Program Director Walter Preston 

Production Manager Al Morey 

Publicity Director Don E. Kelley 

Chief Announcer Bob Cunningham 

Musical Director Caesar Petrillo 

Chief Engineer James Beloungy 

• 

W C F L 

CHICAGO— EST. 1926 

AMERICAN BROADCASTING CO. 

Frequency: 1000 Kc Power: 10000 Watts 

Owned-Oper. By . . Chicago Federation of Labor 

Address 666 Lake Shore Drive 

Phone Number Superior 5300 

Transmitter Location . . . Downers Grove, Illinois 
Time on the Air. . .6:00 a.m. to 12:00 Midnight; 
Sundays, 7:45 a.m. to 12 midnight. 

News Service UP 

Transcription Service World Broadcasting 

Representative The Katz Agency 

Personnel 

President John Fitzpatrick 

Commercial and Sales Manager. . M. B. Wolens 

Program Director Roy Franklin 

General Manager Maurice Lynch 

Sales Promotion Manager .... Melvin B. Wolens 

Production Manager Roy Franklin 

Musical Director Jack Kelly 

Chief Engineer Richard Pappin 

Record M. C Howard Roberts 

• 

WC R W 

CHICAGO— EST. 1926 

Frequency: 1240 Kc Power: 100 Watts 

Owned-Operated By Clinton R. White 

Address 2756 Pine Grove Ave. 

Phone Number Diversey 4440 

Transmitter Location 2756 Pine Grove Ave. 

Time on the air: 11 .m. to 2 p.m. nd 5 p.m. to 
7 p.m. 

Personnel 

Owner Clinton R. White 

General Manager J. A. White 



NOIS 



WENR 

CHICAGO— EST. 1925 

AMERICAN BROADCASTING CO. 

Frequency: 890 Kc Power: 50000 Watts 

Owned-Operated By . . . American Broadcasting 
Company 

Address 20 No. Wacker Dr. 

Phone Number Delaware 1900 

Transmitter Location Tinley Park, 111. 

Time on the Air: Monday thru Friday, 3:00 p.m.- 
6.00 p.m. and 800 p.m.-l:00 am.; Saturday, 
3:00 p.m.-6:00 p.m and 12:00 Midnight-100 
am.; Sunday, 12:00 Noon to 7:00 p.m. and 
8:00 p.m.-l:00 a.m. 

News Service AP; INS; UP 

Transcription Service Standard Radio 

Representatives ABC, Spot Sales 

Personnel 

Chief Executive-General Mgr E. R. Borroff 

Station-Sales Manager R. McLaughlin 

Sales Promotion-Merchandising 

Manager K. R. Sutphin 

Program Director-Production Mgr.. Gene Rouse 

Publicity Director E. Henry 

Supervisor of Announcers E. Kasser 

Musical Director Rex Maupin 

Chief Engineer E. C. Horstman 




Thanks to all at 

WENR 

who hove been so 
helpful during 

12 YEARS 

of broadcasting my 

"Breakfast Club" 

—Don McNeill 



379 



^ 




SERVING THE 
MIDDLE WEST 



YY I^wl 50,000 WATTS 

I ^| 72 On Your Dial 
Mutual Broadcasting Company 




L L I N O I S 



WEDC 

CHICAGO— EST. 1926 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Emll Denemark, Inc. 

Address 3860 Ogden Ave. 

Phone Number Crawford 4100 

Transmitter Location 3860 Ogden Ave. 

Time on the Air: 8:30 a.m. to 10 a.m.; 3:30 to 
. .5 p.m.; 7 p.m. to 8 p.m.; 10 p.m. to 11 p.m.; 

12 midnight to 6 a.m. 
News Service UP 

Personnel 

President Emil Denemark 

General and Commercial 

Manager Frank J. Kotnour 

Program Director and Chief 

Announcer Bill Mack 

Musical Director Bill Brady 

Chief Engineer Chester Lewicki 

WGES 

CHICAGO— EST. 1924 

Frequency: 1390 Kc Power: 5000 Watts 

Owned and Operated. . . .Radio Station WGES 

Address 2708 W. Washington Blvd. 

Phone Number Sacramento 1700 

Transmitter Location 8601 So. Kedzie Ave. 

Time on the Air.. 7:00 a.m. to 12:00 midnight 

News Service UP 

Transcription Service World 

Personnel 

Station Manager John A. Dyer 

Commercial Manager E. M. Hinzman 

Sales Promotion Manager K. P. Freda 

Program Director Herbert Rudolph 

Production Manager M. E. Clemens 

W G N 

CHICAGO— EST. 1924 

MUTUAL 

Frequency: 720 Kc Power: 50000 Watts 

Owned-Operated By WGN. Inc 

Address 441 N. Michigan Ave. 

Phone Number Superior 0100 

Transmitter Location Roselle, Illinois 

Time on the Air: 5:30 a.m. to 1:05 a.m.; Satur- 
days, 5:30 a.m. to 1:35 a.m.; Sundays, 7 a.m. 
to 1:05 p.m. 

Newspaper Affiliation The Chicago Tribune 

News Service AP, UP, Chicago Tribune 

Transcription Service World Broadcasting 

System;Associated Music Publishers and 
Standard Radio 
Representative WGN, Inc. (N. Y.) 

Personnel 

President Col. Robert R. McCormick 

Station Manager Frank P. Schreiber 

Commercial Manager . . . William A. McGuineas 



Program Director Buckingham W. Gunn 

Publicity Director Bruce Dennis 

Production Manager Edmund F. Kahn 

Sales Promotion William Meyers 

Musical Director Henry Weber 

Chief Engineer Carl J. Meyers 

W J*J D 

CHICAGO— EST. 1932 

Frequency: 1160 Kc Power: 20000 Watts 

Owned-Operated By Field Enterprises, Inc. 

Address 230 North Michigan Ave. 

Phone Number STAte 5466 

Transmitter Location Desplaines, Illinois 

Time on the Air: 4 a.m. to sundown. Salt Lake 
City 

Transcription Service World, Cole 

Newspaper Affiliation Chicago Sun 

News Service AP, UP 

Representative Lewis H. Avery 

Personnel 

President Marshall Field 

General-Station Manager Arthur F. Harre 

Sales-Commercial Manager Fred G. Harm 

Sales Promotion -Merchandising Mgr. .Bob Ward 
Program Director-Production 

Manager Randy Blake 



the New 



WJJD 



20,000 WATTS OF 
SELLING POWER 

CHICAGO 

A Marshall Field Station 
represented nationally 
by Lewis H. Avery 



381 




LIKE THE TAILOR fitting a suit, WLS program 
builders plan their programs to fit the needs of 
Midwest listeners. They know the WLS listening 
family and their requirements. In educational, 
spiritual and entertainment features, WLS serves 
the interests of a friendly, growing audience. 

"School Time" brings progressive education 
to one million youngsters in 30,000 classrooms 
. . . Dr. John Holland, WLS staff pastor, gives daily 
inspiration to listening millions. There are the farm 
features: Art Page's Dinnerbell Time, radio's oldest 
farm service program; a quarter hour of farm news 
at 6 a.m. and again at 11:45; frequent daily 
market reports; and an evening quarter hour 
of rural service with different subjects from 
day to day: farming in other lands, 
questions and answers, livestock, new 
farm equipment, and similar informa- 
tion. 

This combination of service, 
inspiration and entertainment is 
planned to fill a need, to fit the 
pattern of daily living in Mid- 
west America. It's one of the 
reasons why WLS Gets Results/ 



(aCIm/i CA(wmd 9 £ta£um. 



tailored to fit 




— MANAGEMENT AFFILIATED WITH 
ALL STATIONS AFFILIATED WITH CBS 



KSUN 

Bisbee- Lowell- Douglas 
Carl Morris, Mgr. 
1230 Kilocycles 
250 Watts 




KTUC 

TUCSON 

Lee Little, Mgr, 

1400 Kilocycles 

250 Watts 




Both WLS and the Arizona Network are represented by John Blair & Company 



L L I N O I S 



Publicity Director Bob Ward 

Musical Director Kennedy Nelson 

Chief Engineer Walter Meyers 

Record M. C Irvin Victor 



WIND 

CHICAGO— EST. 1927 

Frequency: 560 Kc Power: 5000 Watts 

Owned-Operated By . . . Johnson-Kennedy Radio 

Corp. 
Business Address. . .230 North Michigan Ave. 

Phone Number State 4176 

Transmitter Location. .25 miles S.E. of Chicago 

Time on the Air 24 Hours a Day 

News Services AP. INS, UP 

Transcription Service Standard, 

World and Thesaurus 
Representative John E. Pearson Co. 

Personnel 

President-Owner Ralph L. Atlass 

Station Manager Ralph L. Atlass 

Sales Manager John T. Carey 

Program Director Ralph L. Atlass 

Publicity Director Joan Kauffman 

Chief Announcer Brooks Conn ally 

Chief Engineer Ellery C. Plotts 



W LS 



CHICAGO— EST. 1924 

AMERICAN BROADCASTING CO. 

Frequency: 890 Kc Power: 50000 Watts 

Owned-Operated By . . . Agricultural Broadcast- 
ing Co. 

Address 1230 W. Washington Blvd. 

Phone Number Monroe 9700 

Transmitter Location Tinley Park, Hi. 

Time on the Air: Sat., 5:00 a.m.-3:00 p.m.; 

and 6:00 p.m.-12:00 a.m.; Mon. thru FrL, 5:00 

a.m.-3:00 p.m. and 6:00 p.m.-8:00 p.m.; 

Sun., 8:00 a.m.-12:00 p.m. and 7:00 a.m.- 

8:00 p.m. 

News Service AP, UP, Transradio 

Transcription Service Standard 

Representative John Blair & Co. 

Personnel 

President Burridge D. Butler 

V-P and General Manager Glenn Snyder 

Sales Manager C. M. Freeman 

Sales Promotion Manager. .Donald E. Finlayson 

Program Director Harold Safford 

Production Manager Al Boyd 

Publicity Director Wilma Gwilliam 

Chief Announcer Jack Holden 

Musical Director Osgood Westley 

Chief Engineer Thomas L. Rowe 



W M A Q 

CHICAGO— EST. 1922 

NATIONAL BROADCASTING CO. 

Frequency: 670 Kc Power: 50000 Watts 

Owned-Operated By 

National Broadcasting Co., Inc. 

Address Merchandise Mart 

Phone Number Superior 8300 

Transmitter Location Elmhurst, 111. 

Time on the Air 5:30 a.m. to 1 a.m.; Sun- 
days, 8:00 a.m. to 1:00 a.m. 

News Service AP, INS, UP 

Transcription Service NBC Thesaurus, 

Standard Radio 
Representative National Broadcasting Co. 

Personnel 

President Niles Trammell 

V-P. WMAQ Mgr Harry C. Kopf 

Division Engineer Howard C. Luttgens 

Supervisor of Music Library D. A. Marcotte 

Chief Announcer William Kephart 

Publicity Director Jack Ryan 

Continuity Editor William Murphy 

Production Mgr Frederick A. Jacobson, Jr. 

Sales Manager Oliver Morton 

Business Manager John F. Whalley 

Program Manager Jules Herbuveaux 

Advertising and Sales Promotion Manager, 

Emmons C. Carlson 

Musical Director Roy Shield 

Director of Public Programs Judith Waller 

(See Page 376) 

WMBI 

CHICAGO— EST. 1926 

Frequency: 1110 Kc Power: 5000 Watts 

Owned-Operated By The Moody Bible 

Institute of Chicago 

Address 153 Institute Place 

Phone Number Michigan 1570 

Transmitter Location Addison, 111. 

Time on the Air Limited time 

News Service AP 

Transcription Service NBC Thesaurus, 

World 

Personnel 

General Manager Henry C. Crowell 

Program Director Robert Parsons 

Production Manager Pierce Hiscock 

Publicity Director Russell T. Hitt 

Musical Director Sheldon Fardig 

Chief Engineer A. P. Frye 

W S*B C 

CHICAGO— EST. 1925 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Radio Station WSBC 

Address 2400 West Madison St. 

Phone Number Monroe 9060 



383 



L L I N O I S 



Transmitter Location 2400 West Madison St. 

Time on the Air: 6 to 8:30 a.m., 10 to 11 a.m.. 

2 to 3:30 p.m., 8 to 10 p.m. and 11 to 12 p.m. 

News Service UP 

Transcription Service SESAC, MacGregor, 

M. M. Cole 

Personnel 

General Manager Robert O. Miller 

Commercial Manager Julius Miller 

Sales Promotion Manager M. V. Baker 

Program Director Robert O. Miller 

Musical Director Arnold B. Miller 

W H*F C 

CICERO— EST. 1926 

frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By WHFC. Inc. 

Address 6138 W. Cermak Road 

Phone Number Lawndale 8228 

Transmitter Location 6138 W. Cermak Road 

Time on the Air 7:00 a.m.-12 Midnight 

News Service UP 

Personnel 

General Manager R. W. Hoffman 

Manager M. E. Clifford 

Chief Announcer George Haywood 

Chief Engineer Frank Linhardt 



W D A N 

DANVILLE— EST. 1938 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1490 Kc Power: 250 Watts 

Owned By Northwestern Publishing Co. 

Operated By Northwestern Publishing Co. 

Address Hotel Wolford 

Phone Number 1700 

Transmitter Location 1500 Washington Ave. 

Time on the Air 7 a.m. to 10:15 p.m., Mon, 

. .to Sat.; Sun., 8 a.m. to 10:45 p.m. 
Newspaper Affiliation Danville Commer- 
cial News 

News Service UP 

Transcription Service World 

Representative J. P. McKinney & Son 

Personnel 

General Manager E. C. Hewes 

Commercial Manager Robert J. Burow 

Program Director Honore E. Ronan 

Chief Engineer Ted Magin 

Publicity Director Joan Randolph 

WSOY 

DECATUR— EST. 1924 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Commodore Broad- 
casting, Inc. 



Address 351-357 No. Main St. 

Phone Number 5371-2 

Transmitter Location. . .1891 No. Oakland Ave. 
Time on the Air: 6 a.m. to 12:05 a.m.; Sun- 
days, 7:30 a.m. to 12:05 a.m. 
Newspaper Affiliation .... Decatur Newspapers 
Inc. 

News Service AP 

Transcription Service .... Standard Radio, NBC 
Representative • • Weed & Co. 

Personnel 

President Frederick Schaub 

General Manager F. Merrill Lindsay, Jr. 

Sales-Commercial Manager . . . Charles F. Bruce 

Program Director Buren C. Robbins 

Chief Announcer E. B. Pennhallegon 

Chief Engineer Paul A. Wnorowski 

W TM V 

EAST ST. LOUIS— EST. 1935 

ASSOCIATED BROADCASTING CO. 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Mississippi Valley 

Broadcasting Co., Inc. 
Address. . .Broadview Hotel. 5th and Broadway 

Phone Number East 4390 and Bridge 3424 

Transmitter Location Broadview Hotel, 5th 

and Broadway 

Time on the Air 6:30 a.m. to 1:05 a.m.; 

News Service UP 

Transcription Service World 

Representative Regional Radio Sales 

Personnel 

President William F. Johns 

General Manager-Station 

Manager Michael Henry 

Sales Manager-Commercial 

Manager Frank J. Prendergast 

Program Director Paul M. Enright 

Chief Announcer Bob Terry 

Musical Director Bill Hart 

Record M. C Bob Baker 

Chief Engineer Erie E. White 

• 

W G I L 

GALESBURG-r^EST. 1938 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Galesburg Broad- 
casting Co. 

Address Hill Arcade Bldg. 

Phone Number 4626 Main 

Transmitter Location Hill Arcade Bldg. 

Time on the Air 6 a.m. to 12 midnight 

News Service UP 

Transcription Service Standard Radio 

and SESAC 
Representative Sears & Ayer 



384 



LL I NO I S 



Personnel 

General Manager Klaus Nordgren 

Sales-Commercial Manager. .Kenneth Schliefer 

Publicity Director Jack Lawrence 

Chief Engineer R. K. Pratt 

• 

W E B Q 

HARRISBURG— EST. 1923 

KEYSTONE BROADCASTING SYSTEM 
MISSISSIPPI VALLEY NETWORK 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Harrisburg Broad- 
casting Company 

Address 100 East Poplar St. 

Phone Number 28 

Transmitter Location 100 East Poplar St. 

Time on the Air 6 a.m. to 10 p.m. 

News Service UP 

Representative Howard H. Wilson & Co. 

Personnel 

Station Manager I. M. Taylor 

Program-Musical Director . . Wanda Ruth Owen 
Production Manager-Publicity 

Director Eddie Wise 

Chief Engineer Joseph R. Tate 

Sales Promotion Mgr Kenneth E. Hamilton 

W J P F 

HERRIN— EST. 1940 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Orville W. Lyerla 

Address P. O. Box 179 

Phone Number 382 and 383 

Transmitter Location Herrin 

Time on the Air 6 a.m. to 10:15 p.m. 

News Service UP 

Transcription Service . . . World and M. M. Cole 

Personnel 

President Orville W. Lyerla 

Station and Commercial Manager. .Charles R. 
Cook 

Production Manager Betty Kinler 

Chief Engineer Marian F. Sawyer 

WLDS 

JACKSONVILLE— EST. 1942 

KEYSTONE BROADCASTING SYSTEM 
MISSISSIPPI VALLEY NETWORK 

Frequency: 1180 Kc Power: 250 Watts 

Owned-Operated By Stephenson, Edge & 

Korsmeyer 

Address Fox-Illinois Theater Bldg. 

Phone Number 1180 

Transmitter Location 1 l /z miles east of 

Jacksonville 



Time on the Air Daytime license 

News Service UP 

Transcription Service Standard Radio 

Personnel 

General Manager E. J. Korsmeyer 

Program Director La Fern Coultas 

Chief Engineer C. J. Cassens 



WJOL 



JOLIET— EST. 1926 

KEYSTONE BROADCASTING SYSTEM 
MISSISSIPPI VALLEY NETWORK 

Frequency: 1340 K= Power: 250 Watts 

Owned-Operated By Joliet Broadcasting Co. 

Address 601 Walnut St., Joliet & 362 E. 

Court St.. Kankakee, 111. 

Phone Number 4761 

Transmitter Location 601 Walnut St., Joliet 

Time on the Air 6 a.m. to midnight 

News Service UP 

Transcription Service World Library 

Personnel 

President-General Manager R. L. Bowles 

Program Director Marcia Mitchell 

Chief Engineer Lester DeCosta 



(Call Letters to Be Assigned) 

PEKIN* 

Frequency: 1140 kc Power: 250 D. 

Owned-Operated By . . . Pekin Broadcasting Co. 

Address Pekin, Illinois 

. .* Construction Permit 



WMBD 



PEORIA— EST. 1927 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1470 Kc Power: 5000 d.; 1000 n. 

Owned-Operated By Peoria Broadcasting 

Company 

Address 200 Alliance Life Bldg. 

Phone Number 7133 

Transmitter Location Highway No. 29, 

halfway between Peoria and Pekin 
Time on the Air 19V2 hours daily; 

18 hours Sunday 

News Service UP & AP 

Transcription Service World Broadcasting 

System and NBC Thesaurus 
Representative Free & Peters, Inc. 

Personnel 

President and Manager .Edgar L. Bill 

Vice-President Charles C. Caley 

Commercial Manager Joe Raber 

Promotion Manager Vernon A. Nolte 

Chief Engineer Ted A. Giles 



385 



L L I N O I S 



WT A D 

QUINCY— EST. 1926 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 930 Kc Power: 1000 Watts 

Owned-Operated By . . . Lee Broadcasting, Inc. 

Address W.C.U. Bldg., 510 Main St. 

Phone Number 6200 

Transmitter Location Quincy Gardens 

Time on the Air 5:45 a.m. thru 12:05 a.m.; 

Sunday, 6:30 a.m. to 12:05 a.m. 

News Service AP; UP 

Newspaper Affiliation Mason City Globe 

Gazette 

Transcription Service Standard 

Representative The Katz Agency 

Personnel 

President Lee Loomis 

General Manager Walter J. Rothschild 

Local Sales Manager Bill Burghart 

Program Director C. Arthur Fifer 

Promotion-Publicity Jean Verheyen 

Production Manager Dick Faler 

Chief Announcer Dick Faler 

Musical Director Jean Fessler 

Chief Engineer Urlin Whitman 

Record M. C Hal Barton 

W RO K 

ROCKFORD— EST. 1923 

ABC 

Frequency: 1440 Kc Power: 1000 d. 500 n. 

Owned-Operated By Rockf ord Broadcasters, 

Inc. 

Address News Tower 

Phone Number Main 5632 

Transmitter Location Kilburn Ave. Rd. 

Time on the Air 6 a.m. to midnight 

Newspaper Affiliation ...... Rockford Morning 

Star, Rockford Register Republic 

News Service UP 

Transcription Service World 

Representative Headley-Reed Co, 

Personnel 

President-Owner Albert G. Simmi 

General Manager Walter Koessler 

Comm. Manager John J. Dixon 

Program Director Morey Owens 

Promotion Director Wm. R. Traum 

Chief Engineer Maurice H. Nelson, 

W. A. Smith, FM and Tele 

WHBF 

ROCK ISLAND— EST. 1925 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1270 Kc Power: 5000 Watts 

Owned-Operated By Rock Island Broad- 
casting Co. 

Business Address 1800 Third Ave. 

Phone Number . . .r 918 



Studio Addresses. . . 1800 Third Ave., Fifth Ave. 

Bldg., Moline 
Transmitter Location 23rd Ave. and 52 St.. 

Moline, 111. 
Time on the Air 6 a.m. to 1:00 a.m.; 

Sundays, 8 a.m. to 1:00 a.m. 
Newspaper Affiliation . . The Rock Island Argus 

News Service AP, UP 

Transcription Service Standard Radio, 

NBC Thesaurus, Cole 
Representative . . . Howard H. Wilson Company 

Personnel 

President John W. Potter 

Station Manager L. C. Johnson 

Sales Manager • • Maurice Corken 

Program Director Ted F. Arnold 

Production Manager Forest W. Cooke 

Chief Engineer Robert J. Sinnett 

W CB S 

SPRINGFIELD— EST. 1922 

ABC 

Frequency: 1450 Kc Power: 250 Watts 

Operated By WCBS, Inc. 

Address 523 E. Capital 

Phone Number 9855 




386 



LL I NO I S 



Transmitter Location 2200 S. 6th 

Time on the Air 18 hrs. daily 

Newspaper Affiliation Illinois State Journal 

News Service AP 

Representative Sears & Ayer. Inc. 

Personnel 

President and Chief 

Engineer • • . . Harold L. Dewing 

Station Manager-Sales 

Promotion Manager C. W. Neeld 

Local Sales Manager F. A. Harbauer 

Musical Director John C. Geil 

• 

WT AX 

SPRINGFIELD— EST. 1930 

COLUMBIA BROADCASTING SYSTEM 
NORTH CENTRAL BROADCASTING SYSTEM 

Frequency: 1240 Kc Power: 100 Watts 

Owned-Operated By WTAX. Inc. 

Business Address 202 Reisch Bldg. 

Phone Number 2-4441 

Studio Address 202 Reisch Bldg. 

Transmitter Location 117-119 S. 5th St. 

Time on the Air 18 hours, 5 min. daily; 

17 hours, 5 min. Sunday 

News Service UP 

Transcription Service Thesaurus 

Representative Weed & Co. 

Personnel 

President and Manager Jay A. Johnson 

Program Director Gladys McGrew 

Chief Engineer Eli Swaringen 

Sales Manager Jay A. Johnson 

Merchandising Manager Clarence Evans 

Musical Director Betty Cole 

• 

W DZ 

TUSCOLA— EST. 1921 

Frequency: 1050 Kc Power: 1000 Watts 

Owned-Operated By WDZ Broadcasting 

Company 

Address lOlVfe N. Main St. 

Phone Number 431 

Transmitter Location Intersection of U. S. 

Highways 36 and 45 

Time on the Air Sunrise to local sunset 

News Service UP 

Transcription Service World, Texas 

Ranger Library 
Representative Howard H. Wilson Co. 

Personnel 

President Edgar L. Bill 



General Manager Ralph L. Stufflebam 

Sales Promotion Robert E. Koehnemann 

Chief Engineer T. A. Giles 

• 

WILL 

URBANA— EST. 1922 

Frequency: 580 Kc Power: 5000 W. 

Owned-Operated By University of Illinois 

Business Address 1010 S. Wright St. 

Phone Number 7-2616 

Studio Address 1010 S. Wright St. 

Transmitter Location 1 mile south on First 

St. Road, Champaign, 111. 

Time on the Air. . 7:00 a.m. to local sunset 

News Service AP 

Transcription Service Thesaurus 

Personnel 

President A. C. Willard 

General Manager Joseph F. Wright 

Program Director Frank E. Schooley 

Publicity Director Art Wildhagen 

Musical Director Kenneth Cutler 

Chief Engineer A. James Ebel 

Production Manager George H. Sharp 

Record M. C Phil Spradling 



"SPECIAL 
ASSIGNMENT 



ff 



Exciting dramatizations based on 
the unusual stories of top -flight 
news reporters. 

It's 15 -minutes of action, thrills, 
and chills. 

An easy sales-winner for any spon- 
sor of transcribed programs. 

Exclusive in Any Market 
SEE 

AP RADIO 
PRODUCTIONS 

Press Association, Inc. 

50 rockefeller plaza 
new york 20, n. y. 



387 



TO THE HEM Of 
HOOSIERWHO 



, 500 Ml" "*" k 

ov/ned. 

SOU0.ERS' AND SA.UORS' 
WONUME r a bU mo f Hoo,e r 

T.ehuboHnd.ono-^ ^ 
taestone-andbelov 

an d Indianapolis v.s.tors 

over. 

Indiana market m<>re 

^^^rdio Owners in »s 
than 400,000 rad.o set 

p«m*w - er x:r di sin g --p- 

progran.rn.ng--" ^ depend . 



marks. 



MmSENTH- ttTOWlW BY 



SSI 





COLUMBIA 
BROADCASTING 

SYSTEM 



THE KATZ AGENCY 



INDIANA 



For Major Markets — Radio Homes 1946 Please Turn to Pages 247-255 



W H B U 

ANDERSON— EST. 1922 

ABC 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Anderson Broad- 
casting Corp. 

Business Address Citizens Bank Bldg. 

Phone Number 7791 

Studio Address 640 Citizens Bank Bldg. 

Transmitter Location 1110 Meridian St. 

Time on the Air: 6:30 a.m. to midnight; 7:00 
a.m. to midnight Sun. 

News Service UP 

Transcription Service Standard Radio 

Representative Weed & Company 

Personnel 

President C. Bruce McConnell 

General Managers R. E. Bausman, 

John R. Atkinson 

Station Manager John R. Atkinson 

Commercial Manager R. E. Bausman 

Program Director E. R. Allen 

Chief Engineer L. F. Podhaski 



W E A 

EVANSVILLE— EST. 1936 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Evansville On The 

Air, Inc. 

Address 519 Vine St. 

Phone Number 2-1171 

Transmitter Location Evansville 

Time on the Air 6:30 a.m. to 12:05 a.m. 

News Service UP 

Transcription Service World Broadcasting 

System and Standard 
Representative Weed & Co. 

Personnel 

President Alvin Q. Eades 

Station Manager Clarence Leich 

Commercial Manager Guy R. Crecelius 

Program Director Mrs. Pat Roper 

Publicity Director Mrs. Louise Chapman 

Chief Announcer Fred Rollison 

Chief Engineer Erwin P. Schoeny 



WT R C 

ELKHART— EST. 1931 

NBC 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By. Truth Publishing Co., Inc. 

Address Hotel Elkhart 

Phone Number 948 

Transmitter Location. . . .Oakland Avenue and 
Mishawaka Road 

Time on the Air 6 a.m. to 12 midnight 

Newspaper Affiliation Elkhart Daily Truth 

News Service UP 

Transcription Service . . . World; Standard Radio 
Representative Burn-Smith Company, Inc. 

Personnel 

President C. D. Greenleaf 

General Manager Tom H. Keene 

Station Manager R. R. Baker 

Sales Promotion Manager B. B. Baker 

Program Director Margaret Lantz 

Chief Announcer Louis Glass 

Chief Engineer Lester Zellmer 



W G B F 

EVANSVILLE— EST. 1928 

NATIONAL BROADCASTING CO. 

Frequency: 1280 Kc... Power: 5000 d.; 1000 n. 
Owned-Operated By Evansville On The 

Air, Inc. 

Address 519 Vine St. 

Phone Number 2-1171 

Transmitter Location Evansville 

Time on the Air 6 a.m. to 12 midnight 

News Service UP 

Transcription Service World Broadcasting 

System and Standard 
Representative Weed & Co. 

Personnel 

President Alvin Q. Eades 

Station Manager Clarence Leich 

Commercial Manager Guy R. Crecelius 

Program Director Mrs. Pat Roper 

Publicity Director Mrs. Louise Chapman 

Chief Announcer Fred Rollison 

Chief Engineer Fay A. Genres 



389 



INDIANA 



WGL 

FORT WAYNE— EST. 1924 

NATIONAL BROADCASTING COMPANY 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By .... Farns worth Television 

and Radio Corp. 

Business Address 201 W. Jefferson St. 

Phone Number Eastbrook 3366 

Transmitter Location Atop Keenan Hotel 

Time on the Air 6 a.m. to 12 midnight, 

Sundays 7 a.m. to 12 midnight 

News Service UP 

Transcription Service Standard Radio, 

Thesaurus 
Representative Headley-Reed 

Personnel 

President E. A. Nichols 

Station Manager Frank V. Webb 

Commercial Manager William R. Aldrich 

Sales Promotion Manager-Publicity 

Director Norman C. Widenhof er 

Program Director James D. Westover 

Production Manager Rosemary Stanger 

Chief Announcer Paul Havens 

Musical Director James Westover 

Chief Engineer Howard Beck 



W J B 

HAMMOND— EST. 1928 

HOOSIER BROADCASTING NETWORK 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By. . . Adair-Richardson- Adair 

Address 449 State St. 

Phone Number Hammond 10,000 

Transmitter Location 449 State St. 

Time on the Air 7 a.m. to 12 midnight 

News Service UP 

Transcription Service Associated 

Representative. . . Joseph Hershey McGillvra, 
Inc. 

Personnel 

General Manager O. E. Richardson 

Commercial Manager Robert C. Adair 

Sales Promotion Manager Stanley Davis 

Chief Announcer and 

Program Director Sam Weller 

Production Manager R. C. Adair 

Publicity Director Stanley Davis 

Musical Director J. Gibbs Spring 

Chief Engineer Stanley Strasburg 



W W 

FORT WAYNE— EST. 1925 

AMERICAN BROADCASTING CO. 

Frequency: 1190 Kc Power: 10,000 Watts 

Owned-Operated By Westinghouse Radio 

Stations, Inc. 

Address 925 So. Harrison St. 

Phone Number A-2136 

Transmitter Location Routes 2 and 6, 

Lincoln Highway West 
Time on the Air 5 a.m. to 1 a.m.; 

Sunday, 7 a.m. to 12 midnight 

News Service UP 

Transcription Services .... World Broadcasting 
Representative National Broadcasting Co. 

Personnel 

Vice-President Walter Evans 

General Manager Paul E. Mills 

Commercial Manager H. D. Longs worth 

Production Program Director . . Carl Vandagrift 

Publicity Director Roger Vornholt 

Sales Promotion Hi'da C Woehrmeyer 

Farm Program Director Jay Gould 

Chief Announcer J. Howard Ackley 

Musical Director Guy Fitzsimmons 

Chief Engineer Bruce Ratts 



WFBM 

INDIANAPOLIS— EST. 1924 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1260 Kc Power: 5000 Watts 

Owned-Operated By WFBM, Inc. 

Address 48 Monument Circle 

Phone Number Lincoln 8506 

Transmitter Location 2 miles northeast of 

Millersville, Indiana 

Time on the Air 6 a.m. to 12:05 a.m. 

News Service AP; INS 

Transcription Service Associated Music 

Publishers 
Representative The Katz Agency 

Personnel 

President H. M. Bitner. Sr. 

Station Manager Frank O. Sharp 

Commercial Manager. .. .William F. Kiley, Jr. 

Sales Promotion Mgr Edward Schneider 

Chief Announcer Lyell Ludwig 

Program Director Mrs. Jean Bitner 

Publicity Director • Norman Travis 

Musical Director Walter H. Reuleaux 

Chief Engineer Harold Holland 

Record M. C Paul K. Roberts 

(See Page 388) 



390 



N D I A N A 



WIBC 

INDIANAPOLIS— EST. 1938 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1070 Kc Power: 5000 d.; 1000 n. 

Owned By Indiana Broadcasting Corp. 

Operated By The Indianapolis News 

Address 30 32 W. Washington St. 

Phone Number Li 2305 

Transmitter Location New Augusta, Ind. 

Time on the Air 5 a.m. to 1 a.m. daily; 

Sunday, 7 a.m. to 1 a.m. 

News Service AP, UP 

Transcription Service . . Lang- Worth, Associated 
Representative John Blair & Co. 

Personnel 

President C. Walter McCarty 

General Manager George C. Biggar 

Commercial Manager J. J. Flanigan 

Sales-Promotion Manager .... Samuel R. White 

Merchandising Manager W. A. Spencer 

Program Director Ed Mason 

Production Manager Bradford DeMarcus 

Publicity Director Norm Perry, Jr. 

Chief Announcer Everett Howard 

Musical Director Walter Jackson 

Chief Engineer Harry S. Adams 



WISH 

INDIANAPOLIS— EST. 1941 

AMERICAN BROADCASTING CO. 
Frequency: 1310 Kc... Power: 5000 d.; 1000 n. 
Owned-Operated By Capitol Broadcasting 

Corporation 

Address Board of Trade Building 

Phone Number Market 6345 

Transmitter Location .... Post Road and Rawls 

Ave. 

Time on the Air 6 a.m. to L2 midnight 

News Service AP 

Transcription Service Standard Radio 

Representative Free & Peters, Inc. 

Personnel 

President-Gen. Manager... C. Bruce McConnell 
Station-Commercial Mgr. . . .Robert E. Bausman 

Program Director Reid Chapman 

Production-Chief Announcer . . . Wm. Frosch, Jr. 

Record M. C Jack Morrow 

Musical Director James H. Boyer 

Chief Engineer Stokes Gresham. Jr. 

Sales Promotion Mgr. . . .Robert B. McConnell 



WIBC 




Station 



# Owned and operated by The Indianapolis 
News . . . one of America's Great Newspapers 
. . . and dedicated to the public interest. 

Music, drama, fun; news, commentaries, 
and discussions of public interest; education 
and religion; special events ... all of these are 
woven into a program schedule that appeals 
to all Indiana ... all the time ... as reflected 
in rising Hoopers and a fast increasing number 
of advertisers. 

5 A.M. to 1 A.M. every day ... (7 A.M. to 
1 A.M. on Sundays) . . . WIBC sends out a 
clear signal on 1070 kilocycles that can be 
heard all over Indiana. 
JOHN BLAIR & COMPANY, NATIONAL REPRESENTATIVES 



* C. WALTER McCARTY, President 

GEORGE C. BIGGAR, General Manager 



OWNED AND OPERATED BY 
THE INDIANAPOLIS NEWS 



WIBC 



MUTUAL OUTLET IN INDIANAPOLIS 



391 



WANT A 



CHOICE 
PROGRAM? 



— OR A 



GOOD 
SPOT? 




— THEN IT'S 



WIRE 



■ NEED A 

'LIVE WIRE 
PERSONALITY? 




WIRE 

BASIC NBC • 5000 WATTS 
JOHN E. PEARSON COMPANY 

NEW YORK • CHICAGO • KANSAS CIT\ 



AFFILIATED WITH 



The Indianapolis Star 



392 



INDIANA 



WIRE 

INDIANAPOLIS— EST. 1924 

NATIONAL BROADCASTING CO. 

Frequency: 1430 Kc Power: 5000 Watts 

Owned-Operated By .... Indianapolis Broad- 
casting, Inc. 

Address Claypool Hotel 

Phone Number Riley 1541 

Transmitter Location 44th & Knollton Rd. 

Time on the Air 6 a.m. to 12 midnight 

News Service UP 

Transcription Service World Broadcasting. 

Thesaurus 
Representative John E. Pearson Co. 

Personnel 

President & Gen. Mgr Eugene C. Pulliam 

Commercial Manager Rex Schepp 

Program Director Bill Dean 

Musical Director Harry Bason 

Chief Engineer Eugene E. Alden 

W KM 

KOKOMO— EST. 1941 

COLUMBIA BROADCASTING SYSTEM 
KEYSTONE BROADCASTING SYSTEM 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Kokono Broadcast- 
ing Co. 

Address College Bldg. 

Phone Number 517L-5172 

Transmitter Location Morgan & Ohio Sts. 

Time on the Air 6:00 a.m. to 12:05 a.m. 

News Service UP 

Representative Howard Wilson Company 

Personnel 

r.es!dent Dr. R. Spencer Taylor 

General and Sales Mgr John Carl Jeffrey 

Program Director Ward Charles Glenn 

Chief Engineer George Palmer 

W AS K 

LAFAYETTE— EST. 1942 

MISSISSIPPI VALLEY NETWORK 
MUTUAL 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By WFAM, Inc. 

Business Address Wallace Bldg. 

Studio Address Wallace Bldg. 

Phone Number Lafayette 4300 

Transmitter Location No. River Road 

West Lafayette 

Time on the Air 6 a.m. to 12 midnight 

News Service UP 

Transcription Service World Broadcasting 

System 
National Representative Joseph Hershey 

McGilvra 



Personnel 

President O. E. Richardson 

Station and Sales Manager. . . .J. Gibbs Spring 

Program Director Bayne Spring 

Chief Announcer William Warren, Sr. 

Chief Engineer Harry C. Garba 



WLBC 



MUNCIE— EST. 1926 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Donald A. Burton 

Business Address WLBC, Muncle 

Phone Number 4403 

Transmitter Location: Radio Center, U. S. High- 
way No. 35, So. of Muncie 

Time on the Air 6:30 a.m. to 12:10 a.m. 

News Service AP 

Transcription Service Standard Radio 

Representative Hal Holman, Chicago; 

The Walker Co., New York 

Personnel 

Owner-Station Manager Donald A. uurton 

Commercial Manager Wm. F. Craig 

Program-Musical Director June Johnson 

Chief Engineer . Maurice Crain 



WKBV 



RICHMOND— EST. 1926 

MUTUAL 

Frequency; 1490 Kc Power: 250 Watts 

Owned-Operated By, 

Central Broadcasting Corp. 

Address 25 S. 9th St. 

Phone Number 1156 

Transmitter Location Richmond 

Time on the Air 7 a.m. to 10:30 p.m. 

News Service UP 

Transcription Service World, Standard 

Representative William G. Rambeau Co. 

Personnel 

President . ', J. Robert Quigg 

General Manager G. F. Albright 

Commercial-Sales Promotion 

Manager R. L. Nusbaum 

Program Director-Production 

Manager Marie Rabbins 

Chief Engineer Louis Dunning 



WHOT 



SOUTH BEND— EST. 1944 

ABC 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By: South Bend Broadcasting 

Corp. 
Business Address St. Joseph & Monroe Sts. 



393 



NDIANA 



Phone Number 3-4155 

Studio Address and Transmitter Location: St. 
Joseph and Monroe Sts. 

Time on the Air 6:30 a.m. to 12 midnight 

News Service AP 

Transcription Service World and Standard 

Representative . Weed and Company 

Personnel 

President C. Bruce McConnell 

General Manager Robert E. Bausman 

Station Manager Ford Billings 

Commercial Manager Charles W. Hines 

Sales Promotion Manager -Publicity 

Director Dan Richardson 

Program Director-Production 

Manager Harold M. Cook 

Musical Director Violet Joy 

Chief Engineer Jack E. Wilson 



WS B T 



SOUTH BEND— EST. 1922 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 960 Kc Power: 1000 Watts 

Owned-Operated By South Bend Tribune 

Address 225 W. Colfax Ave. 

Phone Number 3-6161 

Transmitter Location: 5 miles south of South 

Bend on Ironwood Road 
Time on the Air 6 a.m. to midnight; Sun- 
days, 8 a.m. to 11:15 p.m. 
Newspaper Affiliation .... South Bend Tribune 

News Service UP 

Transcription Service. .Lang-Worth; Associated 

and Standard 
Representative Paul H. Raymer Co. 

Personnel 

President F. A. Miller 

Station Manager Franklin D. Schurz 

Commercial Manager R. H. Swintz 

Program Director Marc Boyden 

Chief Announcer Morton L. Linder 

Publicity Director Neal B. Welch 

Musical Director Harlan Hogan 

Chief Engineer H. G. Cole 



WBOW 



TERRE HAUTE— EST. 1925 

NATIONAL BROADCASTING CO. 

Frequency: 1230 Kc Power: 250 Watts 

Owned By Banks of the Wabash, Inc. 

Operated By Banks of the Wabash, Inc. 

Address 303 South Sixth Street 

Phone Number Crawford 5034 

Transmitter First St. and Peyton Ave. 

Time on the Air: 17V4 hrs. daily — I6V2 hrs. 
Sunday 

Newspaper Affiliation Saturday Spectator 

News Service UP-AP 



Transcription Service Standard, World 

Representative Weed & Company 

Personnel 

President Alvin Eades 

Gen.-Com. Manager George M. Jackson 

Sales Promotion Aline Arnold 

Chief Engineer Don Aldrich 



W A V 



VINCENNES— EST. 1940 

MUTUAL 
MISSISSIPPI VALLEY NETWORK 

Frequency: 1450 Kc Power: 250 Wath 

Owned-Operated By . . Vincennes Newspapers, 

Inc. 

Studio Address Grand Hotel 

Business Address 320 Busseron St. 

Phone Number 787-788 

Transmitter Location: US 41, north of Vincennes 
Time on the Air: 6:00 a.m.-ll:00 p.m. daily; 

8:00 a.m.-Ll:00 p.m. Sundays 
Newspaper Affiliation Vincennes 

Sun-Commercial 

News Service UP 

Transcription Service Lang- Worth 

Representative John E. Pearson Co. 

Personnel 

President Eugene C. Pulliam 

General Manager Howard N. Greenlee 

Station Manager-Sales 

Promotion Manager Victor H. Lund 

Commercial Manager Richard B. Harris 

Publicity Director Gene Allison 

Chief Announcer Edward Raasch 

Chief Engineer Eugene E. Alden 



W B A A 



WEST LAFAYETTE— EST. 1922 

Frequency: 920 Kc... Power: 5000 d.; 1000 n. 

Owned-Operated By Purdue University 

Address Hall of Music, West Lafayette 

Phone Number 92-2128 

Transmitter Location 6 miles south of La- 
fayette 

Time on the Air 9 a.m. to 9 p.m. 

News Service AP 

Transcription Service Standard Radio 

and Thesaurus 

Personnel 

President Frederick Hovde 

Station Manager J. W. Ditamore 

Program Director Jim Miles 

Production Manager John Henderson 

Publicity Director Phil Wygant 

Chief Announcer John DeCamp 

Musical Director Jo Haniford 

Record M. C George Yack 

Chief Engineer Robert King 



394 



0©WA 



For Major Markets — Radio Homes 1946 Please Turn to Pages 247-255 



W I 

AMES— EST. 1921 (9 YD 

ABC 

Frequency: 640 Kc Power: 5000 Watts Day 

Owned By Iowa State College 

Operated By Iowa State College 

Address Ames, Iowa 

Phone Number 2500; Extension 281 

Transmitter Location Service Building 

Time on the Air 6 a.m. to local sunset 

News Service AP 

Transcription Service World 

and Standard 

Personnel 

President (of Iowa State College): 

Charles E. Friley 

Station Director W. I. Griffiths 

Program Director and 

Station Manager Richard B. Hull 

Production Manager Edward Wegener 

Publicity Director Alfred T. Mitchell 

Chief Announcer Richard Vogl 

Musical Director Edward Wegener 

Chief Engineer L. L. Lewis 

Record M. C William Merrill 

* (Non-Commercial Station). 



KFGQ 



-EST. 1927 

Power: 250 Watts 

Boone Biblical College 



BOONE- 

Frequency: 1260 Kc. 
Owned-Operated By. 

Business Address 924 West Second Street 

Phone Number 1119-W 

Transmitter Location 924 West Second St. 

Time on the Air Daytime License 

* (Non-Commercial Station) 

• 

K B U R 

BURLINGTON— EST. 1941 

AMERICAN BROADCASTING SYSTEM 
TALL CORN NETWORK 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By . . Burlington Broadcasting 
Co. 

Address National Bank Bldg. 

Phone Numbers 680; 681 

Transmitter Location National Bank Bldg. 

Time on the Air 6 a.m.-l 1 p.m. 

News Service UP 



Transcription Service World, Cole 

Representative William G. Rambeau Co. 

Personnel 

President-General Manager . . G. B. McDermott 
Commercial Manager . . George B. J. Adkisson 

Sales Promotion Mgr G. B. McDermott 

Program Director Lucile Weinrich 

Chief Engineer John Gallino 



WMT 

CEDAR RAPIDS, WATERLOO— 
EST. 1922 

CBS— MBS 
MID-STATES GROUP 

Frequency: 600 Kc Power: 5000 Watts 

Owned-Operated By: American Broadcasting 

Stations, Inc. 
Addresses: Paramount Bldg., Cedar Rapids; 

Russell Lamson Hotel, Waterloo 
Phone Numbers: 6127 (Cedar Rapids); 3618 

(Waterloo) 

Transmitter Location Marion, Iowa 

Time on the Air 5:30 a.m. to 12:05 a.m.; 

Sundays, 7:55 a.m. to 12:05 a.m. 

News Services AP; UP 

Transcription Service . . Lang- Worth & Standard 
Representative The Katz Agency 

Personnel 

Executive Vice-President William B. Dolph 

General Manager.." William B. Quarton 

Studio Manager V. A. L. Linder (Waterloo) 

Commercial Manager Donald D. Sullivan 

Merchandising Manager Leo F. Cole 

Program Director Douglas B. Grant 

Production Manager Robert Leefers 

Publicity Director Leo F. Cole 

Chief Engineer George P. Hixenbaugh 

Record M. C Dean Landfear 



KROS 

CLINTON— EST. 1941 

MUTUAL— TALL CORN 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Clinton Broadcasting 

Corp. 

Business Address Jacobsen Bldg. 

Phone Number 448 

Studio Address Jacobsen Bldg. 

Transmitter Location Jacobsen Bldg. 

Time on the Air Unlimited License 



395 



IN CENTRAL IOWA KSO 

IS DOING A TERRIFIC JOB 

Folks in our own backyard . . . 

who know which Central Iowa station 

is really delivering the goods . . . 

choose KSO. 

More than 147 

Des Moines advertisers used KSO 

last year . . . and it's hard to fool 

your neighbors, especially when 

they know what's going on here at KSO. 



MO 



DES MOINES, IOWA 



5000 Watts 



Kingsley H. Murphy, Owner • • George J. Higgins, General Manager 
Represented by Headley-Reed Co. 



396 



W A 



News Service UP 

Transcription Service Standard Radio, Cole 

Representative. . .George Webber, Des Moines, 
Wm. Rambeau Co. 

Personnel 

President W. S. Jacobsen 

General and Promotion Mgr Morgan Sexton 

Program Director Lucille DeLeers 

Sales Manager Walter Jeich 

Chief Engineer Gilbert Andrew 

• 

woe 

DAVENPORT— EST. 1922 

ABC 

Frequency: 1420 Kc Power: 5000 Watts 

Owned-Operated By Tri-City Broadcasting 

Company 

Address 1002 Brady Street 

Phone Number 3-3661 

Transmitter Location R. F. D. No. 1 

Time on the Air: 18 hours daily; 16 hours 

(Sunday) 

News Service UP, AP 

Transcription Service World, Lang-Worth 

Representative Free & Peters, Inc. 

Personnel 

President Col. B. J. Palmer 

General Manager J. Buryl Lottridge 

Commercial Manager L. O. Fitzgibbons 

Sales Promotion and 

Publicity Manager Jane Boom 

Program Director Marshall Dane 

Chief Engineer. Paul Arvidson 



KWLC 

DECORAH— EST. 1926 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Luther College 

Business Address . . . 600 Leiv Eiriksson Drive 

Phone Number 690 

Studio Address C. K. Preus Gymnasium 

Transmitter Location . . C. K. Preus Gymnasium 
Time on the Air . . Operating four hours daily 
for the duration 

Personnel 

President (of Luther College). .Dr. O. J. H. Preus 
Station Manager and 

Program Director Kenneth L. Berger 

Publicity Director Ruth Raines 

Musical Director Helen Trilhus 

Chief Announcer Olive Sharp©* 

Chief Engineer and 

Production Manager O. M. Eittrim 

* (Non-Commercial Station) 



K R N T 

DES MOINES— EST. 1936 

ABC 

Frequency: 1350 Kc Power: 5000 Watts 

Owned-Operated By: Cowles Broadcasting 

Company 

Address 715 Locust St. 

Phone Number 3-2111 

Transmitter Location S. E. 22nd & Park 

Ave. 
Time on the Air: 6:00 a.m. to 12 midnight 
Newspaper Affiliation . . Des Moines Register 

and Tribune 

News Service AP; UP 

Transcription Service Standard Radio, 

Associated 
Representative The Katz Agency 

Personnel 

President Gardner Cowles, Jr. 

General Manager Phil Hoffman 

Commercial Manager Bob Dillon 

Program Director Charles Miller 

Production Manager George Cremeens 

Record M. C's Gene Emerald, 

Myron J. Bennett 

Sales Promotion Manager Robert Dillon 

Publicity Director Mary Little 

Chief Engineer Charles Quentin 



KS 

DES MOINES— EST. 1921 

CBS 

Frequency: 1460 Kc Power: 5000 Watts 

Owned-Operated By . . Kingsley H. Murphy 

Address 800 Old Colony Bldg. 

Phone Number 3-0571 

Transmitter Location S.E. 22nd & Park 

Avenue 
Time on the Air. . . .6 a.m. to 1 a.m„ weekdays 

News Service AP; UP 

Transcription Service World, M. M. Cole 

Representative Headley-Reed Co. 

Personnel 

President Kingsley H. Murphy 

General Manager George J. Higgins 

Sales Promotion Manager Nancy M Halsor 

Program Director Edmund J. Linehan 

Record M. C R. J. Nash 

Chief Engineer F. E. Bartlett 

• 

WHO 

DES MOINES— EST. 1924 

NBC & CORNBELT WIRELESS 

Frequency: 1040 Kc Power: 50000 Watts 

Owned-Operated By . . Central Broadcasting Co. 

Business Address 914 Walnut St. 

Phone Number 3-7147 



397 



IOWA 



Transmitter Location Mitchellville, Iowa 

Time on the Air 5:30 a.m. to 12:30 a.m. 

News Service INS, UP, AP 

Transcription Services NBC Thesaurus; 

Lang-Worth, M. M. Cole 
Representative Free & Peters, Inc. 

Personnel 

President B. J. Palmer 

Station Manager J. O. Maland 

Sales Manager . . • • E. H. Bondurant 

K D T H 

DUBUQUE— EST. 1941 

MUTUAL BROADCASTING SYSTEM 
IOWA TALL CORN NETWORK 

Frequency: 1370 Kc Power: 1000 Watts 

Owned By Telegraph-Herald 

Operated By Telegraph Herald 

Address 8th and Bluff 

Phone Number 1603 

Transmitter Location East Dubuque, 111. 

Time on the Air 6 a.m. to 12 midnight 

Newspaper Affiliation Telegraph-Herald 

News Service AP 

Representative William G. Rambeau 

Personnel 

General Manager K. S. Gordon 

Commercial Manager Robert S. Graham 

Sales Promotion Manager . . Gordon K. Downey 

Program Director Arnie Stierman 

Musical Director . . . Jerry Chandler 

Chief Engineer Charles Cain 

W KB B 

DUBUQUE— EST. 1933 

AMERICAN BROADCASTING CO. 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Dubuque Broadcast- 
ing Co. 

Address Hotel Julien 

Phone Number 572 

Transmitter Location ... R. R. No.2. Dubuque, 
Iowa 

Time on the Air 6:30 a.m. to 12 midnight 

News Service UP 

Transcription Service World 

Representative Howard H. Wilson Co. 

Personnel 

Vice President and Station 

Manager James D. Carpenter 

Local Sales Manager Harry Hatzenbuehler 

Program Director Jeanne F. Wiedner 

Chief Announcer and Production 

Manager L. Vaughn Gayman 

Musical Director Samuel Ham 

Publicity Director L. Vaughn Gayman 

Record M. C Robert Gilliam 

Chief Engineer Leonard Carlson 



KVFD 

FORT DODGE— EST. 1939 

MUTUAL BROADCASTING SYSTEM 
NCBS AND IOWA TALL CORN NETWORK 

Frequency: 1400 Kc Power: 250 Watts 

Owned By Northwest Broadcasting Co. 

Operated By Edward Breen, President & 

General Manager 

Address Warden Bldg., Fort Dodge 

Phone Number Walnut 3761-2-3 

Transmitter Location . . S.W. of Ft. Dodge, 1 mile 

Time on the Air 6 a.m. to 12 midnight 

News Service UP 

Transcription Service Cole 

Representative Burn-Smith and 

William G. Rambeau 

Personnel 

President Edward Breen 

Sales Manager Jon Shafer 

Merchandising Manager-Publicity 

Manager Kenneth Peterson 

Program Director Drexel Peterson 

Chief Engineer David G. Sinclair 

• 

W S U I 

IOWA CITY— EST. 1919 

Frequency: 910 Kc Power: 5000 Watts 

Owned-Operated By. .The State University of 
Iowa 

Address Iowa City 

Phone Number 2111-237 

Transmitter Location Iowa City 

Time on the Air Unlimited 

News Service AP 

Personnel 

Station Director Carl H. Menzer 

Program Director Armon Bonney 

Chief Engineer S. J. Ebert 

* (Non-Commercial Station) 

• 

KFJB 

MARSHALLTOWN— EST. 1923 

MUTUAL— TALL CORN NETWORK 
MISSISSIPPI VALLEY NETWORK 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Marshall Electric 

Company 

Address 1603 West Main Street 

Phone Number 3361 

Transmitter Location: 2 miles northwest of 

Marshalltown 

Time on the Air 6 a.m. to midnight 

News Service UP 

Transcription Service SESAC 

Representative William G. Rambeau Co. 



398 



IOWA 



Personnel 

Chief Executive Kenneth Durham 

General Manager Warren J. Binkley 

Commercial Manager Theodore M. Silva 

Program Director Charles T. Webb 

Promotion Manager La Verne Koenig 

Chief Engineer James A. Dickens 

K G*L 

MASON CITY— EST. 1937 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1300 Kc Power: 5000 Watts 

Owned-Operated By Lee Radio, Inc. 

Address 12 2nd St.. N.E. 

Phone Number 2800 

Transmitter Location Highway 18, west 

of Mason City 

Time on the Air 6 a.m. to 12 p.m. 

News Service AP; UP 

Transcription Service Standard 

Representative Weed & Co. 

Personnel 

President Lee P. Loomis 

Station Manager F. C. Eighmey 

Commercial Manager Herbert Ohrt 

Sales Promotion Dominie Haynes 

Program Director Merritt Milligan 

Publicity Director Charles Hilton 

Chief Engineer Roger Sawyer 

KBIZ 

OTTUMWA— EST. 1941 

MUTUAL 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By KBIZ, Inc. 

Address 117 E. Main St. 

Phone Number 5600 

Transmitter Location Community Gardens 

Time on the Air 6:00 a.m. to midnight 

News Service UP 

Transcription Service World 

Personnel 

President-Owner James J. Conroy 

Sales Manager Eleanor M. Haling 

Program Director Gene Milner 

Publicity Director Dorothy Lindley 

Chief Engineer J. C. Haley 

K F*N F 

SHENANDOAH— EST 1924 

Frequency: 920 Kc Power: 1000 d.» 500 n. 

Owned-Operated By KFNF, Inc. 

Address 405 Sycamore St. 

Phone Number 1 

Transmitter Location Shenandoah 

Time on the Air: 6 a.m. to 3 p.m. and 6 p.m. 

to 12 mid., weekdays; 7 a.m.-3:30 p.m. & 6 

p.m.-12 mid., Sundays 



News Service AP 

Transcription Service Standard Radio 

and World 

Personnel 

President Henry Field 

General Manager John L. Nicolson 

Station-Commercial Manager T. F. Stubbs 

Musical Director Ermal Dilley 

Chief Announcer Melvin Eyeberg 

Chief Engineer Robert N. Barkman 

KMA 

SHENANDOAH— EST. 1925 

ABC— MUTUAL 

Frequency: 960 Kc Power: 5000 Watts 

Owned-Operated By May Broadcasting Co. 

Address N. Elm St. 

Phone Number 192 

Transmitter Location Route 48 

Time on the Air Unlimited license 

News Service UP 

Transcription Service Langworth 

Representative Free & Peters, Inc. 

Personnel 

President Earl E. May 

General Manager Owen Saddler 

Station & Commercial Mgr J. C. Rapp 

Sales Manager Howard O. Peterson 

Farm Service Director Merrill Langfitt 

Sales Promotion Harriet Lingo 

Program Director Terry Moss 

Production Manager Hugh Aspinwall 

Publicity Director Harriet Lingo 

Musical Director Mabel McFarland 

War Program Director Owen Saddler 

Chief Engineer Ray Schroeder 

KSCJ 

SIOUX CITY— EST. 1927 

CBS 

Frequency: 1360 Kc Power: 5000 Watts 

Owned-Operated By Perkins Bros. Co. 

Address 415 Douglas Street 

Phone Number 5-7993 

Transmitter Location N. W„ 7 miles on 

Highway 75 

Time on the Air 6 a.m. to 12 midnight 

News Service AP 

Newspaper Affiliation Journal-Tribune 

Transcription Service C. P. MacGregor 

and World 
Representative Geo. P. Hollingbery Co. 

Personnel 

President William R. Perkins 

General Manager Eugene T. Flaherty 

Sales Manager Eugene T. Flaherty 

Program Director Elizabeth Sammons 

Publicity-Sales Promotion Jean Harraday 

Production-Chief Announcer . . Lawrence E. Coke 

Musical Director Berniece Ewing 

Chief Engineer Stephen S. Dier 



399 




lit nqs Look M/o/fty Good 

,t m. «tu urn/ 



Jjau^j£ 



50,000 WATTS 

CIEAR CHANNEL BASIC AMERICAN 

JOSH HIGGINS BROADCASTING CO. 



Represented by John Blair & Company 



WATERLOO, IOWA 



400 



W A 



KTRI 

SIOUX CITY— EST. 1938 

MUTUAL BROADCASTING SYSTEM 
TALL CORN NETWORK 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By . . Sioux City Broadcasting 
Company 

Business Address Commerce Building 

Phone Number 8-0165 

Transmitter Location ....... Commerce Building 

Time on the Air 6 a.m. to 12 midnight 

News Service UP 

Transcription Service . . . Associated Music Pub- 
lishers 
Representative Wm. Rambeau Co. 

Personnel 

President-General Manager Dietrich Dirks 

Commercial Manager Dietrich Dirks 

Program Director Al Triggs 

Production Manager Andre Wilson 

Publicity Director Mary Lou Sheer 

Chief Announcer Frederic Taylor 

Sales Promotion Buzz Hassett 

Record M. C Buzz Hassett 

Musical Director Bernie Mahr 

Chief Engineer Will Easterly 

e 

KICD 

SPENCER— EST. 1942 

MUTUAL BROADCASTING SYSTEM 
TALL CORN NETWORK 

Frequency: 1240 Kc Power: 250 Watts 

Owned By Iowa Great Lakes 

Broadcasting Co. 

Operated By Ben B. Sanders 

Address P. O. Box 631, Spencer 

Phone Number 45 

Transmitter Location North of Spencer 

on Highways 18 and 71 
Time on the Air 6 a.m. to 12 midnight; 

Sundays, 7 a.m. to 12 midnight 

News Service • • AP 

Transcription Service Lang- Worth, Standard 

and Cole 
National Representative . . . George W. Webber 

Personnel 

President-General Manager . . . Ben B. Sanders 
Sales-Commercial Manager. . . Staton A. Dixon 
Sales Promotion-Merchandising 

Manager Staton A. Dixon 

Program Director-Record M. C. .Staton A. Dixon 

Production Manage: Staton A. Dixon 

Publicity Director John A. Howe 

Chief Announcer-Musical 

Director Wayne Ross 

Chief Engineer Burney B. Tones 



KXEL 

WATERLOO— EST. 1942 

ABC 

Frequency: 1540 Kc Power: 50000 Watts 

Owned-Operated By Josh Higgins 

Broadcasting Co. 

Address Insurance Bldg. 

Phone Number 3371 

Transmitter Location Dysarl 

Time on the Air 5 a.m. to midnight 

News Service AP 

Transcription Service Standard 

National Representative John Blair & Co. 

Personnel 

President-General Manager Joe Du Mond 

Commercial Manager A. J. Du Mond 

Sales Promotion and Publicity 

Director E. M. Gahre 

Program Director E. M. Owen 

Production Manager Emlyn Owen 

Musical Director George Timm 

Chief Engineer Don Kassnei 

R3cord M. C Herb James 



IF 



If 



STAR TIME 

Intensely interesting dramati- 
zations of personalities of 
interest to women. 
Through the unique, new 
"Cue-In" technique, the sta- 
tion's local women's program 
editor participates with the 
star. 

"Cue-In" localizes and per- 
sonalizes the program — 15- 
minutes, transcribed. 

Exclusive in Any Market 
WRITE 

AP RADIO 
PRODUCTIONS 

Press Association, Inc. 

50 rockefeller plaza 

new york 20, n. y. 



401 







■■■■■■ 



:::|||:|i|N;v 



At its opening twenty years ago, WIBW was dedicated to the 
service of American agriculture ... to farmers, stockmen, and small 
town residents whose livelihood revolved around the production and 
distribution of farm products. 

Unwavering adherence to this policy has won us millions of staunch 
friends and eager listeners throughout Kansas and adjoining states. 
Because they appreciate our sincere services in their interests, they are 
quick to follow the purchasing suggestions of WIBW advertisers. 
Can you use such whole-hearted buying response? 



■■ ■P*F;' REM IUDY COLUMBIA'S OUTLET FOR KANSAS 

WIBW, Topeka : General Manager KCKN, I 

PRESENTED BY CAPPER PUBLICATIONS, INC. NEW YORK, CHICAGO 



402 



KANSA. 



For Major Markets — Radio Homes 1946 Please Turn to Pages 247-255 



K V A K 

ATCHISON— EST. 1939 

MUTUAL 

Frequency: 1450 Kc Power 250 Watts 

Owned By S. H. Patterson 

Operated By S. H. Patterson 

Address 622 Commercial Street 

Phone Number 1420 

Transmitter Location Winthrop, Mo. 

Time on the Air 6:30 a.m. to midnight 

News Service AP 

Representative Dawn Peterson 

Personnel 

President-Owner S. H. Patterson 

General Manager Jerry Akers 

Station Manager-Merchandising 

Manager David G. Roberts 

Commercial Manager Leslie D. Cox 

Program Director Joseph Kilgore 

Production Manager Allen Manefee 

Chief Announcer Joseph Peck 

Chief Engineer Thomas Vance 

• 

K G G F 

COFFEYVILLE— EST. 1930 

ABC 

Frequency: 690 Kc Power: 1000 d.; 500 n. 

Owned-Operated By Hugh J. Powell 

Address 8th and Elm 

Phone Number 147 

Transmitter Location . . South Cof f eyville, Okla. 

Time on Air Sundays, 7 a.m.- 11 p.m.; 

Weekdays, 6:45 a.m. to 11 p.m. 

Newspaper Affiliation Coffey ville Journal 

News Service AP 

Transcription Service . . . NBC Thesaurus, World 
Representative Weed & Co. 

Personnel 

Owner Hugh J. Powell 

Station Manager Bert H. Powell 

Commercial-Sales Promotion 

Manager Ed Spoonamore 

Program Director Ozzie Osborne 

Chief Engineer J. Sarto Jaminet 

• 

K G N 

DODGE CITY— EST. 1930 

KEYSTONE BROADCASTING SYSTEM 

Frequency: 1370 Kc Power: 1000 d., 250 n. 

Owned-Operated By Dodge City Broad- 
casting Co. 



Address 705 Second Avenue 

Phone Number 1 100 

Transmitter Location West Park Rd. 

Time on the Air Unlimited 

Newspaper Affiliation. Dodge City Daily Globe 

News Service AP 

Transcription Service World 

Representative Arthur H. Hagg and 

Associates 

Personnel 

President J. C. Denious 

Manager N. C. Peterson 

Sales Manager N. C. Peterson 

Program Director Herschell Holland 

Chief Engineer Ralph Hickman 

• 

K T S W 

EMPORiA— EST. 1939 

MUTUAL BROADCASTING SYSTEM 
KANSAS STATE NETWORK 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Emporia Broadcast- 
ing Co., Inc. 

Address 613 Merchant St. 

Phone Number 153 

Transmitter Location South Emporia 

Time on the Air: 6:30 a.m. to 12:05 a.m.; Sun- 
days, 7:30 a.m. to 12:05 a.m. 

News Service AP 

Transcription Services .World 

Personnel 

President J. J. Hovorka 

General Manager J. Nelson Rupard 

Program Director • • Miriam Porter 

Commercial Manager Wendell Elliott 

Publicity-Sales Promotion . . Burton D. Harrison 

Production Manager Larry Cotton 

Chief Engineer Paul H. Daniels 

• 

K I U L 

GARDEN CITY— EST. 1935 

MUTUAL 
KANSAS STATE NErWORK 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By F. D. Conrad 

Business Address 509 N. Main 

Phone Number 666 

Studio Address 509 N. Main 

Transmitter Location Northwest of 

Garden City 



403 



BUYING POWER 

tfait fittf* ofi i*t SALES, 

4o*6 to GREATER 

KANSAS CITY 



GREATER KANSAS CITY MARKET DATA 

O.P.A. 

Counties Civilian Pop. Effective 

and Important Cities 2-15-44 Buying Income 

Jackson (Mo.) 485,900 $776,365,000 

Kansas City 431,700 705,330,000 

Wyandotte (Ks.l 144,500 196,114,000 

City .135,000 182,250,000 

(Ks.l 40,200 26,739,000 

Total Homes 

Retail Sales With Radios 

Jackson IMo.l $380,370,000 133,067 

Kansas City 364,500,000 112,945 

Wyandotte (Ks.l 78,040,000 36,676 

Kansas City 74,443,000 31,163 

Johnson (Ks.; 11,880,000 8,552 



SOURCES: Homes with Radios — Bureau of Census. All other 
data— Sales Management's "SURVEY OF BUYING POWER," 
May 15. 1945 




FRAVKUW 



KANSAS /W0SS<QUOM 

KCKN'S MARKET COVERAGE 



And for radio advertising that pays off in RESULTS, 
hire KCKN to deliver your sales messages to Kansas 
Citians. KCKN, and only KCKN, programs specifically 
and exclusively for the. Greater Kansas City market. 
Result is that Kansas Citians look to KCKN for the 
kind of radio entertainment they like— day and night. 

Thus, thru KCKN, you may sell a substantial share 
of Greater Kansas City's nine hundred million dollar 
buying power without the rate penalty of outstate 
coverage. 

• Contact your nearest Capper 
office for availabilities. 




J/^e— *^^«3c— oy/- ^szetc&ste— ^&*n 



BEN LUDY, GENERAL MANAGER, KCKN, KANSAS CITY. . . W*BW, 

ELLIS ATTEBERRY, manager, KCKN, kansas city 




CAPPER PUBLICATIONS, Inc. 



NEW YORK 17: 420 LEXINGTON AVENUE MOHAWK 4-3280 
SAN FRANCISCO 4: 1207 RUSS BUILDING DOUGLAS 523© 



CHICAGO 1: ISO NORTH. MICHIGAN AVENUE CENTRAL 6377 
KANSAS CITY 6: 390 WALTOWER BUILDING 



KANSAS 



Time on the Air 7 a.m. to 1 1 p.m. 

News Service UP 

Transcription Service C. P. McGregor. 

Keystone Broadcasting System, SESAC, Cole 
Representatives Cox & Tanz 

Personnel 

President F. D. Conard 

Station and Commercial Manager Al Pyatt 

Publicity Director Johnnie Melcum 

Chief Announcer Ed Watts, Jr. 

Program Director Ed Watts, Jr. 

Chief Engineer Robert W. Snyder 



K VG B 

GREAT BEND— EST. 1937 

MUTUAL BROADCASTING SYSTEM 
KANSAS STATE NETWORK 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By .KVGB, Inc. 

Address 2103 Forest Ave. 

Phone Number 1080 

Transmitter Location South Great Bend 

Time on the Air Unlimited 

News Service UP 

Transcription Service Lang- Worth 

Representative John E. Pearson 

Personnel 

President . R. C. Russell 

Vice-President and General 

Manager • • Clem Morgan 

Sales Promotion Perry Reed 

Program Director Ray Beals 

Chief Engineer Leo Legleiter 



K W B W 

HUTCHINSON— EST. 1935 

NATIONAL BROADCASTING CO. 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Wm. Wyse & Stanley Marsh 

Operated By. . .The Nation's Center Broadcast- 
ing Co. 

Address 101 East Avenue A 

Phone Number 5202 

Transmitter Location Hutchinson 

Time on the Air Unlimited Time 

News Service UP, AP 

Transcription Service .... Lang-Worth, Standard 

Personnel 

President and General 

Manager William Wyse 

Commercial Manager Vernon Minor 

Chief Engineer Millard Clary 



KCKN 

KANSAS CITY— EST. 1925 (as WLBF) 
1936 (as KCKN) 

MUTUAL BROADCASTING SYSTEM 
(After 6 PM) 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By The KCKN Broad- 
casting Company 

Address 300 Waltower Bldg. 

Phone Number Victor 3964 

Transmitter Location 901 North 8th St. 

Time on the Air 6 a.m. to 1 a.m. 

Newspaper Affiliation . The Kansas City Kansan 

News Service AP & UP 

Transcription Service Standard Radio, 

Lang-Worth 
Representative Capper Publications 

Personnel 

President Arthur Capper 

General Manager Ben Ludy 

Station Manager Ellis Atteberry 

Sales-Commercial Manager Joe Story 

Production Manager George Stump 

Musical Director Milan Mahale 

Chief Engineer Max Williams 




WILLIAM WYSE, President, KWBW 

K WB W 

HUTCHINSON 

Serves 456,151 
People in Central 

KANSAS 

• 

An NBC Affiliate 



405 



KANSAS 



KFKU 

LAWRENCE— EST. 1924 

Frequency: 1250 Kc... Power: 5000 d.; 1000 n. 

Owned-Operated B> University of Kansas 

Address Lawrence 

Phone Number K. V. Exchange 

Transmitter Location Tonganoxie, Kans. 

Time on the Air Shares time with WREN 

News Service INS 

Personnel 

Station Manager Harold G. Ingham 

Chief Engineer R. P. Stringham 

* (Non-Commercial Station) 



WREN 

LAWRENCE— EST. 1926 

ABC 

Frequency: 1250 Kc Power: 5000 d., 1000 n. 

Owned-Operated By WREN Broadcasting 

Co. Inc. 

Address WREN Bldg. 

Phone Number 110 

Transmitter Location Between Lawrence, 

Kans., & Kansas City, Mo. 

Time on the Air 121 hours per week 

News Service UP 

Transcription Service NBC Thesaurus 

Representative Geo. P. Hollingbery Co. 

Personnel 

President R. C. Jackman 

General Manager Verl Bratton 

Chief Engineer Carl Bliesner 



KSAC 

MANHATTAN— EST. 1924 

Frequency: 580 Kc Power: 1000 d.. 500 n. 

Owned-Operated By Kansas State College 

Address College Campus 

Transmitter Location College Campus 

Time on the Air Shares time 

Personnel 

President Milton E. Eisenhower 

Dean of Division of Extension. . . .H. Umberger 

Extension Editor Lisle Longsdorf 

Chief Engineer Bernard Holbert 

* (Non-Commercial Station) 



K A M 

PITTSBURG— EST. 1937 

NATIONAL BROADCASTING CO. 

Frequency: 810 Kc Power: 1000 Watts, Day 

Owned-Operated By The Pittsburg 

Broadcasting Company, Inc. 

Address Commerce Building 

Phone Number 2165 

Transmitter Location Pittsburg, Kans. 

Time on the Air Daytime License 

News Service INS 

Transcription Service World Broadcasting 

Representative John E. Pearson Co. 

Personnel 

President E. Victor Baxter 

Station Manager R. E. Wade 

Chief Engineer Leo Stafford 



KS A L 

SALINA— EST. 1937 

MUTUAL BROADCASTING SYSTEM 
KANSAS STATE NETWORK 

Frequency: 1150 Kc Power: 1000 Watts 

Owned-Operated By KSAL, Inc. 

Address Journal Bldg. 

Phone Number 100 

Transmitter Location State Street Rd. 

Time on the Air 18 hours daily, 

Sunday, 17 hours 

News Service AP 

Transcription Service NBC Thesaurus, 

SESAC, Standard 
Representative John E. Pearson Co. 

Personnel 

President R. J. Laubengayer 

Station and Commercial 

Manager Ray Y. Jensen 

Musical Director Barbara Lewton 

Program Director Grover C. Cobb, Jr. 

Chief Engineer N. E. Vance, Jr 



WIBW 

TOPEKA— EST. 1924 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 580 Kc Power: 5000 Watts 

Owned-Operated By Capper Publications. 

Inc. 

Business Address 1035 Topeka Ave. 

Phone 3-2377 



406 



KANSAS 



Studio Address 1035 Topeka Ave. 

Transmitter Location .... Seven miles west of 

Topeka 

Time on the Air Shares Time 

Newspaper Affiliation .... Capper Publications, 

Inc. 

News Service UP, AP 

Transcription Service Standard Radio 

. . and Lang- Worth 

Representative Capper Publications, Inc. 

Personnel 

President H. S. Blake 

General Manager Ben Ludy 

Publicity Director Bob McClure 

Program Director-Production 

Manager Mrs. Maude Carlson 

Chief Engineer K. G. Marquardt 

(See Page 402) 



KFH 



WICHITA— EST. 1923 

COLUMBIA BROADCASTING SYSTEM 
Frequency: 1330 Kc Power: 5000 Watts 



Owned-Operated By The Radio Station 

KFH Company, Inc. 

Address York Eite Building 

Phone Number 2-4491 

Transmitter Location RFD No. 3, Wichita. 

Kansas 

Time on the Air 6:00 a.m. to 12 midnight 

Newspaper Affiliation Wichita Eagle 

News Service AP, UP 

Transcription Service Lang- Worth 

Representative Edward Petry & Company 

Personnel 

President John Rigby 

Vice-President-General Mgr. . . .M. M. Murdock 

Business Manager P. S. Clark 

National Sales & Promotion Manager, 

Clark A. Luther 

Chief Announcer Dave Wilson 

Program Director Vernon E. Reed 

Production Manager John Speer 

Musical Director Wayne Euchner 

Chief Engineer Amos C. Dadisman 



"THE CLIFF EDWARDS SHOW" 

An extensive library of all-time, ail-American musical 
favorites that are strictly "in the groove" . . . for oldsters 
and youngsters alike. 

A musical package complete with theme and suitable scripts 
for exclusive presentation in any market. 

WRITE 

AP RADIO PRODUCTIONS 

PRESS ASSOCIATION, INC. 

50 ROCKEFELLER PLAZA NEW YORK 20, N. Y. 



407 




•JjjBjJjjG jiiJ-uoiJ JiJ AiJ^L jJL . 



General 



formation: 



KANS is owned by THE KANS BROADCASTING COMPANY 
(a corporation); Herb Hollister, President; Jack Todd, 
General Manager. 

KANS operates on a power of 250 watts, day and night, 
on a frequency of 1240 kilocycles. 

KANS has been in operation since September, 1936. 

KANS does a big local coverage job on all civic events 
including local sports. 



Network Affiliations: 

KANS is affiliated with the National Broadcasting Company 



Program Facilities: 

KANS maintains two transcription libraries — the NBC 
"Thesaurus" and Standard. KANS has both AP and UP 
news service day and night. 

Hours on the Air: 

6:30 A.M. to Midnight. 

Merchandising Facilities: 

Bus cards in all local buses (135 in all) for a two-week period 
at the start of a campaign of programs. Feature articles 
and pictures in "The KANSari," monthly KANS merchandiser 
mailed to most retail outlets in Wichita. 



I 



REPRESENTED NATIONALLY BY HE A D LY - REED CO. 



NEW YORK 



SAN FRANCISCO 



LOS ANGELES 



KANSAS 



K A N S 

WICHITA— EST. 1936 

NATIONAL BROADCASTING CO. 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operaled By The KANS Broad- 
casting Co. 

Address Wichita 

Phone Number 4-2387 

Transmitter Location Wichita 

Time on the Air 6 a.m. to midnight 

News Service AP & UP 

Transcription Service NBC Thesaurus; 

Standard 
Representative Headley-Reed Co 

Personnel 

President Herb Hollister 

General Manager Jack Todd 

Program Director Vic Rugh 

Publicity Vic Rugh 

Sales-Promotion Manager Jack Todd 

Chief Engine ar Ted Heithecker 



K F B I 

WICHITA— EST. 1923 

AMERICAN BROADCASTING CO. 

MUTUAL BROADCASTING SYSTEM 

KANSAS STATE NETWORK 

Frequency: 1070 Kc Power: 5000 d.. 1000 n. 

Owned-Operated By Farmers and Bankers 

Broadcasting Corporation 

Address. 1st & Market Sts. 

Phone Number 21447 

Transmitter Location 42nd and Broadway 

Time on the A'r 6 a.m. to 1 a.m. 

News Service INS & UP 

Transcription Service World, Cole 

Representative George P. Hollingberry Co. 

Personnel 

President H. K. Lindsley 

General Manager Robert K. Lindsley 

Sales Promotion Manager D. W. McCoy 

Chief Engineer K. W. Pyle 

Sales-Publicity D. W. McCoy 

Program Director C. T. Johnson 

Musical Director F. E. Markwell 



kk 



STAR TIME" 



Intensely interesting dramatizations of per- 
sonalities of interest to women. 

Through the unique, new ct Cue-In" tech- 
nique, the station's local women's program 
editor participates with the star. 

te Cue-In" localizes and personalizes the pro- 
gram — 15 -minutes, transcribed. 

Exclusive in Any Market 
WRITE 

AP RADIO PRODUCTIONS 

PRESS ASSOCIATION, INC. 

5 ROCKEFELLER PLAZA NEW YORK 20, N. Y. 



409 



Kentuckiana 

me jio&te ^ mr ^ 




410 



KENTUCKY 

For Major Markets — Radio Homes 1946 Please Turn to Pages 247-255 



WCMI 

ASHLAND— EST. 1935 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Ashland Broadcasting 

Company 

Address Box 949 

Phone Number 3010 (Ashland) 

Studio Address. .20th & Front Streets, Ashland, 

Ky.; 625 - 4th Ave., Huntington, West Va. 
Transmitter Location 48th and Ohio River, 

Ashland, Ky. 
Time on the Air 6:30 a.m. to 1:05 a.m., 

Weekdays; 7:45 a.m. to 1:05 a.m 

News Service UP 

Transcription Service • • NBC Thesaurus 

and Standard 
Representative John E. Pearson Co. 

Personnel 

President Gilmore Nunn 

Vice-President J. Lindsay Nunn 

General Manager Joseph B. Matthews 

Commercial Manager Joseph B. Matthews 

Sales Promotion John D. Fell 

Chief Engineer Clarence Weaver 



W L B J 



BOWLING GREEN— EST. 1940 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By.. Bowling Green Broad- 
casting Corp. 

Address Fairview & Lehman Aves. 

Phone Number 1340 1 

Transmitter Location . Fairview & Lehman Aves. 

Time on the Air 6 a.m. to 1 1 p.m. 

News Service UP 

Transcription Service Lang- Worth, Cole 

Representative Burn-Smith Co. 

Personnel 

President & Station Manager Ken D. Given 

Sales Manager Ken D. Given 

Promotion-Musical Director Helen Given 

Production Manager Joe Hicks 

Publicity Director Jaunita Britt 

Chief Announcer Joe Hamilton 

Program Director Joe Hamilton 

Chief Engineer Joe Pentecost 

W F K Y 

FRANKFORT 

Frequency: 1490 kc Power: 250 Watts 

Owned-Operated By 

Frankfort Broadcasting Co. 



Address 317 Ann St. 

Phone Number 421 

News Service AP 

Personnel 

President J. Sneed Yager 

Gen.-Com. Manager Clarence H. Fleming 

Program-Promotion Man Marshall L. Peace 

* Construction Permit 

WKAY 

GLASGOW, 

Frequency: 1490 kc Power: 250 Watts 

Owned-Operated By Glasgow Broadcasting Co. 
Address 213 S. Green St. 

* Construction Permit 

WHLN 

HARLAN— EST. 1941 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1230 Kc Powor: 250 Watts 

Owned-Operated By Blanfox Radio 

Company. Incorporated 

Address Main St. 

Phone Number 625 

Time on the Air 6 a.m. to 1 1 p.m. 

News Service > UP, AP 

Transcription Service . . Lang-Worth, Keystone 
Representative ....:...... x Burn-Smith Co. 

Personnel 

Owner-General Manager R. B. Helms 

Station Managar-Program-Publicity 

Director Stuart Odell 

Commercial Managsr C. E. Wilkehart 

Chief Engineer J. Francke Fox 

W S*0 N 

HENDERSON— EST. 1941 

Frequency: 860 Kc Power: 500 Watts, Day 

Owned-Operated By Henderson Broad- 
casting Co., Inc. 

Address. P. O. Box 418 

Phone Number 3923 

Transmitter Location Zion Rd. 

Henderson 

Time on the Air Local sunup to local 

sundown 

News Service UP & AP 

Transcription Service . . . NBC Thesaurus, Asso- 
ciated Music 
Representative Sears & Ayer, Helen Wood 

Personnel 

President Pierce E. Lackey 

General and Station Manager. . Hecht S. Lackey 



411 



KENTUCKY 



Sales Promotion-Merchandising 

Manager Hecht S. Lackey 

Chief Engineer B. A. Smith 

W H*0 P 

HOPKINSVILLE— EST. 1939 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Hopkins ville Broad- 
casting Co., Inc. 

Phone Number 1025, 1026 

Business Address 9th & Main 

Transmitter Location Cadiz Road 

Time on the Air 6 a.m. to 11:05 pjn.; 

Sunday, 7a.m. to 11:05 pjn. 

News Service UP & AP 

Transcription Service World Broadcasting 

System, M. M. Cole 
Representative Sears & Ayer, Helen Wood 

Personnel 

President Pierce E. Lackey 

General and Commercial 

Manager F. Ernest Lackey 

Merchandising Manager-Chief 

Announcer William T. Bullington 

Program Director Bonnie Bessire 

Production Manager Charles Stratton 

Publicity Director Katherine Peden 

Musical Director Charles Melton 

Chief Engineer T. E. Brewer 

Record M. C Leo Wilson 

W L*A P 

LEXINGTON— EST. 1934 

AMERICAN BROADCASTING CO. 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By . . . American Broadcasting 
Corp. 

Address Radio Bldg., Walnut and Short Sts. 

Phone Numbers 1721-22-23-70 

Transmitter Location Mason-Headley Road 

Time on the Air 5:45 a.m. to 12 midnight 

News Service UP 

Transcription Service Standard 

Representative John E. Pearson Co. 

Personnel 

President Gilmore N. Nunn 

Station-Commercial Manager . . Miller A. Welch 

Program Director Doris Holtzclaw 

Production Manager Henry Allin 

Publicity Director Fred Augsburg 

Chief Announcer Truman Morris 

Musical Director Oscar Huff 

Chief Engineer Sanford Helt 

W A*V E 

LOUISVILLE— EST. 1933 

NATIONAL BROADCASTING COMPANY 
Frequency: 970 Kc Power: 5000 Watts 



Owned-Operated By WAVE, Incorporated 

Address 334 E. Broadway 

Phone Number Wabash 6543 

Transmitter Location Jeffersonville, Ind. 

Time on the Air 6 a.m. to 12 midnight; 

Sundays, 8 a.m. to 12 midnight 

News Service INS, AP, & PA 

Transcription Service NBC Thesaurus, 

Lang-Worth 
Representative Free & Peters, Inc. 

Personnel 

President Major Geo. W. Norton, Jr. 

Station Manager Nathan Lord 

Commercial Manager James F. Cox 

Program Director George C. Patterson 

Publicity Director Elizabeth B. Sanders 

Chief Announcer Burt Black well 

Musical Director Earle Keller 

Chief Engineer Wilbur Hudson 

w g'r c 

LOUISVILLE— EST. 1936 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By . . Northside Broadcasting 

Corp. 
Business Address: Kentucky Home Life Bldg.; 

Louisville, Ky. 

Phone Wabash 8871 

Studio Addresses . . . Kentucky Home Life Bldg. 
Transmitter Location: Preston and Woodbine 

Streets, Louisville, Ky. 

Time on the Air 6 a.m. to midnight 

News Service AP & UP 

Transcription Service Standard Radio; 

Lang-Worth 
Representative The Walker Co. 

Personnel 

President and Commercial Mgr . . J. Porter Smith 

General Manager Charles L. Harris 

Publicity-Sales Promotion Harry Hunter 

Program Director Ward Hatcher 

Production Manager W. S. Lukenbill 

Chief Announcer Gerald R. Fordyce 

Musical Director J. Bertram Harmon 

Chief Engineer Perry Esten 

W H A S 

LOUISVILLE— EST. 1922 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 840 Kc Power: 50000 Watts 

Owned-Operated By Courier-Journal and 

Louisville Times Company 

Address 300 West Liberty St. 

Phone Number Wabash 2211 

Transmitter Location . . . R. R. No. 2, Anchorage, 

Kentucky 

Time on the Air 24 Hours Daily 

Newspaper Affiliation .... Courier-Journal and 

Louisville Times 
News Service AP, UP 



412 



KENTUCKY 



Transcription Service World, Standard 

Representative Edward Petry & Company 

Personnel 

President Barry Bingham 

General Manager . W. Lee Coulson 

Commercial Manager Joe Eaton 

Program Director R.chard E. Fischer 

Promotion Manager J. M. Wynn 

Program Co-Ordinator Ray Shannon 

Religious Co-Ordinator C. E. Burns 

Chief Announcer Paul Clark 

Technical Director Orrin W. Towner 

(See Page 410) 



WINN 



LOUISVILLE— EST. 1940 

ABC 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By. . .Kentucky Broadcasting 

Corp. 
Address 10th Floor Tyler Hotel, 3rd and 

Jefferson Sts. 

Phone Number Wabash 5148 

Transmitter Location On top Tyler Hotel 

Time on the Air 6 a.m. to 12 midnight; 

Sunday, 8 a.m. to 12 midnight 

News Service • • . AP 

Transcription Service C. P. MacGregor & 

Standard 
Representatives Broadcast Sales Co., 

Homer Griffith 

Personnel 

President Mrs. Nelle M. Kendrick 

Station Manager Harry McTigue 

Commercial Manager G. F. Bauer 

Program Director M. K. McCarten 

Traffic Manager Louise Hodapp 

Continuity Director Nancy Russell 

Chief Announcer Walter Murphy 

Musical Director Claude Fraul 

Record M. C Bill Moore 

Chief Engineer E. G. Renn 

WOMI 

OWENSBORO— EST. 1938 

MUTUAL 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Owensboro Broad- 
casting Co. 

Address Owensboro 

Phone Number 420, 421 

Transmitter Location Owensboro 

Time on the Air 7:30 a.m. to 11:30 p.m. 

Transcription Service Lang- Worth 

News Service AP 

Representative Burn-Smith Co. 

Personnel 

President Lawrence W. Hager 

General Manager Hugh O. Potter 



Commercial Manager Malcolm Greep 

Sales Promotion Manager-Publicity 

Director Hugh O. Potter 

Program Director-Production 

Manager Cliffordean Potter 

Chief Engineer Leslie Goodaker 

W P*A D 

PADUCAH— EST. 1930 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Paducah Broadcast- 
ing Co. 

Business Address Taylor Bldg., 4th and 

Broadway 

Phone Numbers 4100-1-2 

Studio Address Taylor Bldg. 

Transmitter Location 9th and Terrell 

Time on the Air 6 a.m. to 11:30 p.m, 

News Service UP & AP 

Representative Sears & Ayer 

Personnel 

President & General Mgr Pierce E. Lackey 

Sales Manager W. Prewitt Lackey 

Merchandising-Production Mgr Gene Peak 

Program Director Eve!yn Spier Carroll 

Musical Director Lynn Wolff 

Chief Engineer U. C. Morris 



For the 

BEST IN NEWS 

for the 

BEST IN PROGRAMS 

BASED ON NEWS 




413 



LOUISIANA 

For Major Markets — Radio Homes 1946 Please Turn to Pages 247-255 



K A L B 

ALEXANDRIA— EST. 1935 

ABC 
LOUISIANA NETWORK 

Frequency: 580 Kc Power: 1000 Watts 

Owned-Operated By Alexandria Broad- 
casting Co., Inc. 

Address 505V2 Johnston St. 

Phone Numbers 3335-6 

Transmitter Location Wardville, La. 

Time on the Air. .6:30 a.m. to 11 p.m.; Sunday, 
8 a.m. to LO:35 p.m. 

News Service : INS-AP 

Transcription Service World 

Representatives Weed & Co. 

Personnel 

President Walter H. Allen 

General-Commercial Manager. . E. R. Cappellini 

Program Director Janet Baker Immler 

Chief Announcer Ed Rand 

Chief Engineer Jesse Sexton 

w j'b 

BATON ROUGE— EST. 1934 

AMERICAN BROADCASTING CO. 
LOUISIANA NETWORK 

Frequency: 1150 Kc Power: 5000 Watts 

Owned-Operated By Baton Rouge Broad- 
casting Co.. Inc. 

Address 444 Florida St. 

Phone Number 5271-2 

Transmitter Location Roosevelt Road 

Time on the Air 6 a.m. to midnight; 

Sunday, 7 a.m. to midnight 
Newspaper Affiliation Baton Rouge State- 
Times, Baton Rouge Morning Advocate 

News Service AP, UP 

Transcription Service World Broadcasting, 

Standard 
Representative . . Geo. P. Hollingbery Company 

Personnel 

President Charles P. Manship, Jr. 

General Manager J. R. Dabadie 

Exec. V.-P H. Vernon Anderson 

Commercial-Sales Manager T. E. Gibbens 

Program Director Ralph H. Sims 

Production Manager Robert H. Scearce 

Chief Announcer Dolph Norton 

Musical Director Joseph Scearce 

Chief Engineer Donald K. Allan 

• 

(Call Letters to Be Assigned) 

BATON ROUGE* 

Frequency: 1400 kc Power: 250 Watts 



Owned-Operated By Air Waves, Inc. 

Address Baton Rouge, Louisiana 

Personnel 

Chief Executive Harry B. Nelson 

General Manager Woodrow W. Hattic 

* Construction Permit 

KVO L 

LAFAYETTE— EST. 1935 

NATIONAL BROADCASTING CO. 

EVANGELINE GROUP AND 

LOUISIANA NETWORK 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Evangeline Broad- 
casting Company, Inc. 

Business Address 519 Buchanan 

Phone Numbers 336, 2062, 2101 

Studio Address 519 Buchanan 

Transmitter Location Scott Road 

Time on the Air 6:30 a.m. to 11:05 p.m. 

Newspaper Affiliation Lafayette Daily 

Advertiser 

News Service UP 

Transcription Service World, MacGregor 

Personnel 

President Morgan Murphy 

Station Manager Geo. H. Thomas 

Commercial Manager B. H. Bailey, Jr. 

Sales Promotion Manager Franck Lee 

Program Director Franck Lee 

Production Manager A. B. Craft, Jr. 

Chief Announcer Al Theriot 

Chief Engineer B. Hillman Bailey, Jr. 

K P # L C 

LAKE CHARLES— EST. 1935 

NATIONAL BROADCASTING CO. 
& LOUISIANA NETWORK 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Calcasieu Broad- 
casting Co. 

Address P. O. Box 1521 

Phone Number 2713, 2714 

Studio Address Majestic Hotel 

Transmitter Location La Grange St. 

Time on the Air 6:30 a.m. to 11:05 p.m. 

News Service AP 

Transcription Service World 

Personnel 

President T. B. Lanford 

Station Manager David Wilson 

Musical-Program Director . . Anna Louise Clark 

Chief Engineer Earl C. Moses 

Production Manager Joe Campbell 

Sales-Publicity Director Jerry Bozeman 



414 



• . . LOUISIANA . • 



Chief Announcer Pelham Mills 

Record M. C Seaman A. Mayo 

KMLB 

MONROE— EST. 1930 

AMERICAN BROADCASTING CO. 
LOUISIANA NETWORK 

Frequency: 1230 Kc Power: 250 Watts 

C.P. 1440 Kc C.P. 1000 Watts 

Owned-Operated By Liner's Broadcasting 

Station, Inc. 

Address P. O. Box 1723 

Phone Number 4321 

Studio Address Jackson & Harrison Sts. 

Transmitter Location Millhaven Rd. 

Time on the Air 6 a.m. to midnight 

News Service UP 

Transcription Service Standard Radio, 

Lang-Worth 

Personnel 

President J. C. Liner 

General Manager J. C. Liner, Jr. 

Sales Promotion Manager J. C. Liner, Jr. 

Program Director Edward Peppers 

Chief Engineer O. L. Morgan 

K N*0 E 

MONROE— EST. 1944 

NBC 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By James A. Noe 

Business Address Bernhardt Bldg. 

Phone Number 912 

Transmitter Location: 23rd St. Extension from 

Louisville Ave., Monroe, La. 
Time on the Air. . . .6 a.m. -12 midnight, daily; 

Sunday, 17 hours 
Representative . Joseph Hershey McGillvra, Inc. 

Personnel 

Owner-President James A. Noe 

Vice-Pres.-Gen. Mgr James E. Gordon 

Station Manager Elaine C. Haas 

Sales-Promotion Manager Ruth Surguine 

Chief Engineer Edward R. Goodwin 

o 
(Call Letters to Be Assigned) 

NEW IBERIA* 

Frequency: 1240 kc Power: 250 Watts 

Owned-Operated By 

New Iberia Broadcasting Co. 

Address New Iberia, Louisiana 

* Construction Permit 

W D S U 

NEW ORLEANS— EST. 1923 

ABC 
LOUISIANA STATE NETWORK 



LUOSU 



Offers 



• 5,000 Watts, Delivering 20,000 
Watts, In The Populated Areas 
Of Sourh Louisiana-Mississippi 

* Occupies A Central Dialing 
Position 

* First in Daytime Listening 

( — Hooper) 

• Affiliated With the A B C 
Network 

i< Emphasizes Local Program- 
ming! 

• Carries BOTH AP and UP News 
Service 

* New Orleans' ONLY 24-Hour 
Radio Station! 




415 



LOUISIANA 



Frequency: 1280 Kc Power: 5000 Watts 

Owned-Operated By: Stephens Broadcasting 

Co. 

Address Hotel Monteleone 

Phone Number Raymond 7135 

Transmitter Location Algiers. La. 

Time on the Air 24 Hours Daily, 

but Monday from 12:45 a.m. to 5 a.m. 

News Service UP. AP 

Transcription Service . . Lang- Worth, Associated 
Representative John Blair Co. 

Personnel 

Partner & Sta. Mgr Fred Weber 

Sales Promotion Manager. .Jeanne Spoonmoor 

Program Director Stanley Holiday 

Commercial Manager Charles Price 

Publicity Director Jeanne Spoonmoor 

Musical Director Joseph Schramm 

Chief Engineer Charles Whitney 

• 

W J B W 

NEW ORLEANS— EST. 1926 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Charles C. Carlson 

Address 540 Audubon Building 

Phone Number. Magnolia 3488-9 

Transmitter Location 3617 Bruxelle St. 

Time on the Air 7:00 a.m. to 12:00 midnight 

News Service AP 

Representative William C. Rambeau Co. 

Personnel 

Gen. Mgr P. K. Ewing 

Chief Engineer V. W. Bradbury 



W N E 

NEW ORLEANS— EST. 1926 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1450 Kc Power: 250 Watts 

Owned By James A. Noe 

Operated By James E. Gordon 

Address St. Charles Hotel, 211 St. 

Charles St. 

Phone Numbers Raymond 0423-4 

Transmitter Location 3915 Euphrosine St. 

Time on the Air 20 hours daily 

News Service AP 

Transcription Service Standard Radio 

Representative Joseph Hershey McGillvra 

Personnel 

President James A. Noe 

Sta. & Com. Manager James Gordon 

Program Director Beverly Brown 

Publicity Director Mrs. Evelyn Batt 

Chief Announcer Ray McGuire 

Musical Director Mrs. Evelyn Ford 

Record M. C Freddie Hall 

Chief Engineer Al C. Bourgeois 



WSMB 

NEW ORLEANS— EST. 1925 

NATIONAL BROADCASTING CO. 
SOUTH CENTRAL NETWORK 

Frequency: 1350 Kc Power: 5030 Watts 

Owned-Operated By WSMB, Inc. 

Address 901 Canal St. 

Phone Number MA 5921 

Transmitter Location Algiers, La. 

News Service AP 

Time on the Air. ...... .7 a.m. to 12 midnight 

Transcription Service 

NBC Thesaurus Lang-Worth 
Representative Edward Petry & Co. 

Personnel 

President E. V. Richards 

General Manager H. Wheelahan 

Chief Engineer H. G. Nebe 

• 

W W L 

NEW ORLEANS— EST. 1922 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 870 Kc Power: 50000 Watts 

Owned-Operated By Loyola University 

Address Roosevelt Hotel 

Phone Number Raymond 2194-5-6-7 

Transmitter Location Kenner, La. 

Time on the Air 5 a.m. to 12:05 a.m. 

News Service UP, AP 

Transcription Service Standard Radio 

and World 
Representative The Katz Agency 

Personnel 

General Manager W. H. Summerville 

Commercial Manager Louis Read 

Merchandising Manager Tom Holbrook 

Program Director Ed M. Hoerner 

Publicity Director Martin Burke 

Musical Director Irvine Vidacovich 

Agricultural Director Gordon Loudon 

Chief Engineer J. D. Bloom, Jr. 

• 

K U M D 

SHREVEPORT— EST. 1928 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By KRMD, Inc. 

Business Address P. O. Box 1712 

Phone Number 6171-2 

Studio Address New Jefferson Hotel 

Transmitter Location New Jefferson Hotel 

Time on the Air 6 a.m. to midnight 

Personnel 

Owner R. M. Dean 

Owner T. B. Lanford 



416 



LOUISIANA-MAINE 



KT B S 

SHREVEPORT— EST. 1928 

NATIONAL BROADCASTING CO. 

Frequency: 1480 Kc Power: 1000 Watts 

Owned-Operated By: Radio Station KTBS (A 

Partnership) 

Studio Address Commercial Bldg. 

Transmitter Location Hart Island Road 

Phone Number 3-3673 

Time on the Air 6:30 a.m. to midnighl 

News Service AP, UP 

Transcription Service NBC Thesaurus; 

Lang-Worth, Standard 
Representative Edward Petry & Co. 

Personnel 

General Manager John C. McCormack 

Assistant Manager Louis R. Snyder 

Sales Promotion Manager-Publicity 

Director Jay Anderson 

Program Director J Production 

Manager Judith Lawton 

Chief Announcer Wes Jones 

Record M. C Maurice Wenzinger 

Chief Engineer C. H. Maddox 



K W K H 

SHREVEPORT— EST. 1925 

COLUMBIA BROADCASTING SYSTEM 
SOUTH CENTRAL QUALITY NETWORK 

Frequency: 1130 Kc Power: 50000 Watts 

Owned-Operated By International Broad- 
casting Corp. 

Studio Address Commercial Building 

Transmitter Location Near Dixie, La. 

Phone Number 2-8711 

Time on the Air 5 a.m. to 1.05 a.m.; 

Sundays, 6 a.m. to 1:05 a.m. 
Newspaper Affiliation . . The Shreveport Times 

News Service AP, UP 

Transcription Service Standard 

Representative The Branham Co. 

Personnel 

President John D. Ewing 

Manager Fred Ohl 

Commercial Manager J. A. Oswald 

Chief Engineer W. E. Antony 

Sales Promotion Manager James T. Briggs 

Program Director Ralph E. Matthews 

Publicity Director James T. Briggs 



MAIN! 



For Major Markets — Radio Homes 1946 Please Turn to Pages 247-255 



WRDO 

AUGUSTA— EST. 1932 

NATIONAL BROADCASTING CO. 

YANKEE NETWORK 

NEW ENGLAND REGIONAL NETWORK 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By WRDO, Inc. 

Address 175 Water St. 

Phone Number 2285 

Transmitter Location Chelsea, Me. 

Time on the Air Unlimited 

News Service UP 

Transcription Service World 

Representatives Weed & Company 

Bertha Bannan 

Personnel 

President Adeline B. Rines 

Station Manager Jack S. Atwood 

Commercial Manager Walter Weightman 

Program Director Dan Kelly 

Chief Engineer Harold T. Dinsmore 



W A B I 

BANGOR— EST. 1921 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 910 Kc ... 1000 Watts. C.P. 5000 

Watts 
Owned-Operated By Community Broad- 
casting Service, Inc. 

Address 57 State St. 

Phone Number 6446 

Transmitter Location Brewer, Me. 

Time on the Air 6:30 a.m. to midnight 

Transcription Service Associated Library 

Representative Adam Young, Jr. 

Personnel 

President and Station Manager. .F. B. Simpson 

Commercial Manager Guy Corey 

Program Director Harold Dorr 

Chief Engineer Walter Dickson 



417 



MAINE 



W L B Z 

BANGOR— EST. 1926 

NATIONAL BROADCASTING CO. 

YANKEE NETWORK 

NEW ENGLAND REGIONAL NETWORK 

Frequency: 620 Kc Power: 5000 Watts 

Owned-Operated By. .Maine Broadcasting Co. 

Address .100 Main St. 

Phone Number 6023 

Transmitter Location Bangoi 

Time on the Air Unlimited license 

Transcription Service NBC Thesaurus 

News Service UP 

Representative Weed & Co. 

Personnel 

President William H. Rines 

Station Manager Edward E. Guernsey 

Musical Director Norman Lambert 

Chief Announcer Irving Hunter 

Chief Engineer John Wibby 

• 

W C u 

LEWISTON— EST. 1938 

MUTUAL BROADCASTING SYSTEM 
YANKEE NETWORK 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Twin City Broadcast- 
ing Co., Inc. 

Address 223 Lisbon St. 

Phone Number 3140 

Transmitter Location East Ave. 

Time on the Air 7 a.m. to midnight 

News Service UP 

Transcription Service Standard, SESAC 

Representative Forjoe & Co. 

Personnel 

President Faust Couture 

Station and Commercial 

Manager Oscar J. Normand 

Frogram Director Norman Gallant 

C.iief Announcer Robert I. Payne 

Musical Director Marion Payne Louisfell 

Chief Engineer John T. Duty 

• 

WCSH 

PORTLAND— EST. 1925 

NBC- YANKEE-NEW ENGLAND REGIONAL 

Frequency: 970 Kc Power: 5000 Watts 

Owned-Operated By Congress Square 

Hotel Co. 

Business Address 157 High St. 

Phone Number 2-0180 

Studio Address Eastland Hotel. 

157 High St.. Portland, Me. 



Transmitter Location Scarboro, Me. 

Time on the Air: 6:15 a.m. to 12 midnight; 
Sundays, 8 a.m. to 12 midnight 

News Service UP & AP 

Transcription Service NBC Thesaurus 

Representative. .Weed & Co. & Bertha Barman 

Personnel 

President Adeline B. Rines 

Station Manager William H. Rines 

Commercial Manager. ...... .Albert W. Smith 

Sales Promotion Manager. .Linwood T. Pitman 

Program Director Arthur Owens 

Publicity Director Linwood T. Pitman 

Musical Director Norman Ayres 

Chief Engineer C. Fred Crandon 

• 

W G A N 

PORTLAND— EST. 1937 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 560 Kc Power: 5000 Watts 

Owned-Operated By Portland Broadcasting 

System, Inc. 

Address 645a Congress St. 

Phone Number 2-7489 

Transmitter Location Portland 

Time on the Air 6:30 ajn. to 12:05 a.m.; 

Sundays, 8 a.m. to 12:05 a.m. 



Covering 
Maine's Richest Industrial Area 

wcou 

MutuaTs Voice in Maine 
Serves 

LEWISTON — AUBURN 
PORTLAND 

The No. 1 and No. 2 Maine Markets 

Primary Coverage — 293,937 
Radio Homes — 66,230 

AT LOWEST COST PER LISTENER 



Represented Nationally by 

Forjoe & Company 

New York • Chicago • Philadelphia 



418 



• • • MA 

Newspaper Affiliation . . . Gannett Publishing 

Transcription Service Standard Radio 

Representative Paul H. Raymer Co. 

Personnel 

President Guy P. Gannett 

Station Manager Creighton E. Gatchell 

Commercial Manager Arthur K. Atherton 

Chief Engineer Roger W. Hodgkins 

• 

WPOR 

PORTLAND— EST. 1945 

AMERICAN BROADCASTING CO. 

Frequency: 1450 kc Power: 250 Watts 

Owned-Operated By 

Centennial Broadcasting Co., Inc. 

Address Portland, Maine 

News Service AP 

Personnel 

General Manager Murray Carpenter 

Chief Engineer Roger Perry 



n e . . . 

W A G M 

PRESQUE ISLE— EST. 1930 

Frequency: 1450 Kc Power: 100 Watts 

Owned-Operated By Aroostook Broadcast- 
ing Corporation 

Address 180 State St.. W. 

Phone Number 8821 

Transmitter Location Caribou Rd. 

News Service UP 

Transcription Service World. M. M. Cole 

Personnel 

President Harry E. Umphrey 

Station-Commercial Mgr Harold D. GUdden 

Chief Engineer Lester E. Hughes 

• 

(Call Letters to Be Assigned) 

WATERVILLE* 

Frequency: 1490 kc Power: 250 Watts 

Owned-Operated By 

Dennebec Broadcasting Co. 

Address Waterville, Maine 

* Construction Permit 



"SPECIAL ASSIGNMENT 



rr 



Exciting dramatizations based on the unusual stories of 
top-flight news reporters. 

It's 15 -minutes of action, thrills and chills. 

An easy sales-winner for any sponsor of transcribed 
programs. 



Exclusive in Any Market 



SEE 



AP RADIO PRODUCTIONS 

PRESS ASSOCIATION, INC. 

50 ROCKEFELLER PLAZA NEW YORK 20, N. Y. 



419 




50,000 WATTS — BASIC NBC NETWORK 



Nationally represented by Edward Petry & Co., Inc. 



420 



MA R Y L A N D 

For Major Markets — Radio Homes 1946 Please Turn to Pages 247-255 



W B A L 

BALTIMORE— EST. 1925 

NATIONAL BROADCASTING COMPANY 

Frequency: 1090 Kc Power: 50.000 Watts 

Owned-Operated By ..Hearst Radio, Inc. 

Address Lexington Bldg. 

Phone Number Lexington 4900 

Transmitter Location Pikes ville, Md. 

Time on the Air 5:45 a.m. to 12:35 a.m.; 

Sunday, 7 a.m. to 12:35 a.m. 
Newspaper Affiliation Baltimore News- 
Post, Sunday American 

News Service INS; UP & AP 

Transcription Service Standard Radio; 

World Broadcasting System 
Representative Edward Petry & Co. 

Personnel 

Station Manager Harold C. Burke 

Sales Promotion Jack Tappin 

Musical Director Joseph C. Miller 

Chief Engineer Richard S. Duncan 

W C A 

BALTIMORE— EST. 1922 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 600 Kc Power: 5000 Watts 

Owned-Operated By The Monumental 

Radio Company 

Address 811 West Lanvale St. 

Phone Number Madison 7220-1-2-3-4 

Transmitter Location Park Heights Avenue, 

Extended 

Time on the Air Unlimited 

News Service INS 

Transcription Service Lang- Worth, 

Representative Paul H. Raymer Company 

Personnel 

President Lewis M. Milbourne 

Vice-President-Gen. Mgr. . . L. Waters Milbourne 

Program Director Gordon A. Scheihing 

Chief Announcer Charles W. Purcell 

Musical Director Robert P. Iula 

Chief Engineer Martin L. Jones 

(See Page 422) 

• 

WCBM 

BALTIMORE— EST. 1924 

MUTUAL BROADCASTING SYSTEM 
Frequency: 1400 Kc Power: 250 Watts 



Owned-Operated By Baltimore Broadcast- 
ing Corporation 

Address North at Harford 

Phone Number University 8400 

Transmitter Location 1100 East Cold Spring 

Lane 

Time on the Air 6:30 a.m. to midnight; 

Sunday, 8 a.m. to midnight 

News Service INS. UP 

Transcription Service Lang- Worth 

Representative .Free & Peters. Inc 

Personnel 

President and Commercial 

Manager John Elmer 

General Manager George H. Roeder 

Program and Production .... Charles A. Roeder 

Chief Engineer G. Porter Houston 

(See Page 424) 



W F B R 

BALTIMORE— EST. 1922 

AMERICAN BROADCASTING CO. 

Frequency: 1300 Kc Power: 5000 Watts 

Owned-Operated By Baltimore Radio 

Show, Inc. 

Business Address 10 East North Ave. 

Phone Number Mulberry 1300 

Studio Address Radio Center 

Transmitter Location Waterview Ave. 

Time on the Air 6 a.m. to 1 a.m. 

News Service AP. UP. 

Transcription Service World 

Representative John Blair & Co. 

Personnel 

President Robert S. Maslin, Sr. 

Executive Vice-President . . . Hope H. BarrolL Jr. 
Director of 

National Sales Andrew H. Hilgartner 

Local Sales Manager William S. Pire, Jr. 

Sales Promotion Manager .. William R. Dothard 

Program Director Bert Hanauer 

Production Manager Henry Hickman 

Publicity Director Robert S. Maslin, Jr. 

Chief Engineer William Q. Ranft 



WITH 

BALTIMORE— EST. 1940 

Frequency: 1230 Kc Power: 250 Watts 

Owned By Maryland Broadcasting Co. 

Operated By Thomas G. Tinsley 



421 




■I ATTS 5000, 600 K.C. 
DAY AND NIGHT 




OLUMBIA 
BASIC OUT LIT 




America* s 

6th CITY 




I D £ S T 

STATION IN 
MARYLAND 



«.t»»2 



CO. | 



.:,. 




. . . MARYLAND . . . 

Address 7 E. Lexington St. 

Phone Number Lexington 7808 

Transmitter Location 1230 Curtain St. 

Time on the Air 24 hours a day 

News Service AP, Transradio 

Transcription Service Lang- Worth; 

Standard Radio & Associated 
Representative Headley Reed Company 

Personnel 

President-General Manager . Thomas G. Tinsley 

Station Manager Helen Powers 

Commercial Manager Robert C. Embry 

Program Director-Production Manager- 
Chief Announcer Raymond W. Baker 

Publicity Director Mae Hughes 

Musical Director Wallace W. Ashley 

Chief Engineer James S. Duff 

(See Pages and 426) 

• 

WTBO 

CUMBERLAND— EST. 1929 

NATIONAL BROADCASTING SYSTEM 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Cumberland 

Broadcasting Co. 

Address 31 Frederick St. 

Phone Number Cumberland 298 and 299 

Transmitter Location Fort Hill. Cumberland 

Time on the Air 7 a.m. to 12:05 a.m.; 

Sundays. 8 a.m. to 12:05 a.m. 

News Service UP> AP 

Transcription Service World Broadcasting 

System 

Personnel 

President-General Manager .. Aurelia S. Becker 
Chief Engineer David W. Jef f eries 

• 

WFMD 

FREDERICK— EST. 1936 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 930 Kc Power: 500 Watts 

Owned-Operated By Monocacy Broadcast- 
ing Company 

Business Address Winchester Hall 

Phone Number Frederick 1626 

Studio Addresses Winchester Hall. 

Transmitter Location Frederick, Md. 

Time on the Air 6:30 r i. to 12:05 a.m.; 

Sundays, 7 a.m. to 12:05 a.m. 

News Service AP 

Transcription Service Lang- Worth 

Personnel 

President Laurence Leonard 

General & Station Manager . . William E. Hardy 
Sales-Merchandising Mgr. . . .William E. Hardy 




423 



MUTUAL WJEJ MUTUAL 

HAGERSTOWN, MARYLAND 



An 



MORE PEOPLE IN THE HAGERSTOWN 
AREA LISTEN TO WJEJ ANY HOUR OF 
THE DAY, DAY OR NIGHT, THAN TO 
ALL OTHER STATIONS COMBINED. 

C. E. Hooper — Tall 2945 
Index WJEJ 

8 A.M.-12 N 56.8 

12 N.-6 P.M 57.6 

6 P.M.-10 P.M 53.9 



Outstanding 



Audience 



in 



Baltimore 



WJEJ 

WESTERN MARYLAND 
GREATEST ADVERTISING MEDIUM 

GROVER C. CRILLEY GEORGE DIETRICH 
General Manager Commercial Manager 



WITH 



425 




Let's see your license 



That's Sadie and her four Black 
Bear Cubs. It was taken just about 
the time we opened up W-I-T-H. And 
it seems out there in the Great Smoky- 
National Park they stopped the show 
. . . literally stopped traffic to get 
snacks from passing motorists. 

Know the comparison we're going 
to make? That's right. 

We've been stealing the radio show 
down here in Baltimore. 

Because today W-I-T-H, the 
successful independent, produces 
more listeners-per-dollar-spent than 
any other station in this big five- 
station town. 



Facts that back up our license to 
say that are available. Glad to show 
them to you. 




W- 1 -T- 



ond the FM Station W3XMB 

IN BALTIMORE 

TOM TINSLEY, President 
REPRESENTED BY HEADLEY-REED 



426 



MARYLAND 



Program Director-Production 

Manager Millard H. Klunk 

Publicity Director William E. Hardy 

Chief Announcer Murray Goldsborough 

Chief Engineer Julius Thiel 

Record M. C Roger Carroll 

• 

W J E J 

HAGERSTOWN— EST. 1932 

MUTUAL BROADCASTING SYSTEM 
MARYLAND ALL-HOME NETWORK 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Hagerstown Broad- 
casting Co. 

Address Franklin Court 

Phone Numbers 2322-23-24 

Transmitter Location Carrol Heights 

Time on the Air 7:00 a.m. to 2:00 a.m. 

Transcription Service . . Associated, Lang- Worth 
News Service AP 

Personnel 

Gen. Manager Grover C. Crilley 

Commercial Manager George Dietrich 

Program Director Ames Harper 

Promotion-Publicity Frank Bowers 



Production Manager William Paulsgrove 

Chief Announcer Glen Thomas 

Musical Director Malcolm Hutto 

Record M. C Jimmy Riser 

Chief Engineer George W. Mclntire 

(See Page 425) 

• 

W B C 

SALISBURY— EST. 1940 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By The Peninsula 

Broadcasting Co. 

Address Radio Park 

Phone Number Salisbury 2480-2481 

Transmitter Location . . 1 mile north of Salisbury 
Time on the Air: 7 a.m. to 11:15 p.m.; Sundays, 

8:25 a.m. to 11 p.m. 

News Service UP 

Transcription Service World Broadcasting 

System 

Personnel 

General Manager Charles J. Truitt 

Program Director Gladys Stearns 

Commercial-Promotion Mgr Charles J. Truitt 

Chief Engineer Peter A. Alfonsi 



A NEW ARRIVAL 
A NEW SALES-WINNER 
in the Transcription field 



AP RADIO PRODUCTIONS 

PRESS ASSOCIATION, INC. 

50 ROCKEFELLER PLAZA NEW YORK 20, N. Y. 



427 




A COWLES STATION 

Serving the 
Metropolitan Boston Market 



The Nation's 

3rd largest market and a must 

for all advertisers 



Represented by 
THE KATZ AGENCY 



428 



AS$ACIHIUSETT$= 

For Major Markets — Radio Homes 1946 Please Turn to Pages 247-255 



WBZ&WBZA 

BOSTON & SPRINGFIELD 
EST. 1921 

NATIONAL BROADCASTING CO. 
NEW ENGLAND REGIONAL NETWORK 

Frequency: 1030 Kc Power: 50000 (WBZ). 

1000 (WBZA) 
Owned and Operated By Westinghouse 

Radio Stations, Inc. 
Addresses Hotel Bradford, Boston; Hotel 

Kimball, Springfield 
Phone Number Hancock 4261 (WBZ). 

Springfield 6-8336 (WBZA) 
Transmitter Locations Hull, Mass. (WBZ), 

Springfield, Mass. (WBZA) 
Time on the Air: 6 a.m. to 1 a.m.; Sundays, 

8 a.m. to 1 a.m. 

News Service AP, UP 

Transcription Service Standard Radio 

and NBC Thesaurus 
Representative National Broadcasting Co. 

Personnel 

Chief Executive W. C. Evans 

Station Manager Wilmer C. Swartley 

Program Manager W. Gordon Swan 

Production Manager John H. Wright 

Sales Manager C. Herbert Masse 

Sales Promotion Manager Lynn Morrow 

Chief Engineer W. H. Hauser 



W C P 

BOSTON— EST. 1935 

ABC 

Frequency: 1150 Kc Power 500 Watts 

Owned By. .Massachusetts Broadcasting Corp. 
Operated By Massachusetts Broadcasting 

Corp. 

Address Copley-Plaza Hotel 

Phone Number COMmonwealth 1717 

Transmitter Location Allston, Mass. 

Time on the Air 6 a.m. to 1 cm.; 

Sunday, 8 a.m. to I a.m. 

Newspaper Affiliation Des Moines Register 

. . and Tribune, Minneapolis Star Journal 

News Service INS, AP, UP 

Representative Katz Agency, Inc. 

Transcription Service Standard Radio 

and Lang- Worth 



Personnel 

President Gardner Cowles, Jr. 

General Manager A. N. Armstrong, Jr. 

Sales Manager Norbert O'Brien 

Sales Promotion Manager . . . Harry D. Goodwin 

Program Director John D. Maloy 

Publicity Director Harry D. Goodwin 

Musical Director Mario Mantini 

Chief Engineer Roland C. Hale 

• 

W E E I 

BOSTON— EST. 1924 

COLUMBIA BROADCASTING SYSTEM 
CBS NEW ENGLAND NETWORK 

Frequency: 590 Kc Power: 5000 Watts 

Owned-Operated By . . . Columbia Broadcasting 
System 

Business Address 182 Tremont St. 

Phone Number HUBbard 2323 

Studio Address 182 Tremont St. 

Transmitter Location Mystic Valley Park- 
way, Medford, Mass. 
Time on the Air: 5:30 a.m. to 1:05 a.m.; Sun- 
days, 8 a.m. to 1:05 a.m. 

News Service AP, UP 

Transcription Service World Broadcasting 

Representative Radio Sales 

Personnel 

Station Manager H. E. Fellows 

Assistant Manager and Director of 

Programs and Sales Kingsley Horton 

Sales Promotion Manager. Guy H. Cunningham 

Production Manager R. G. Girardin 

Publicity Director Marie Houlahan 

Musical Director Frank Bell 

Chief Engineer W. J. Stiles 

• 

WHDH 

BOSTON— EST. 1929 

Frequency: 850 Kc Power: 5000 Watts 

Owned-Operated By Matheson Radio Co., 

Address Hotel Touraine, 62 Boylston St. 

Phone Number Hancock 0900 

Transmitter Location Saugus, Mass. 

Time on the Air 6:30 a.m. to 12:30 a.m.; 

Sunday, 7 a.m. to 12:30 a.m. 

News Service UP and AF 

Transcription Service World Broadcasting 

System, Associated Recorded Program Ser- 
vice, Cole, Lang-Worth. 
Representative Adam J. Young, Jr., Inc. 



429 




430 



MASSACH USETTS 



Personnel 

President Ralph G. Matheson 

General Manager John F. Manning. Jr. 

Commercial Manager William A. Warner 

Program Director Elizabeth M. Manning 

Chief Engineer R. G. Matheson 



W M E X 

BOSTON— EST. 1934 

Frequency: 1510 Kc Power: 5000 Watts 

Owned-Operated By Northern Corp. 

Address: WMEX Bldg., 70 Brookline Ave. 

Phone Number Commonwealth 3900 

Transmitter Location Quincy, Mass. 

Time on the Air 7:30 a.m. to 12 midnight 

News Service INS 

Transcription Service Lang- Worth, World, 

Associated, SESAC 
Representative Spot Sales Co. 

Personnel 

Chief Executive Wm. S. Pote 

General Manager Alfred J. Pote 

Station -Commercial Manager Wm. S. Pote 

Sales Promotion Marie Mason 

Program-Musical Director John Kiley 

Chief Engineer Alfred J. Pote 



W N A C 

BOSTON— EST. 1922 

MUTUAL BROADCASTING SYSTEM 
YANKEE NETWORK KEY STATION 

Frequency: 1260 Kc Power: 5000 Watts 

Owned-Operated By: The Yankee Network, 

Inc., 21 Brookline Ave. 

Phone Number COMmonwealth 0800 

Transmitter Location: Montclair, Quincy, Mass. 
Time on the Air 6 a.m. to 1 p. m.; 

Sundays, 8 a.m. to 1 a.m. 

News Service AP & INS 

Transcription Service AMPI, SESAC 

and Standard 
Representative Edward Petry & Co., Inc. 

Personnel 

President William F. O'Neil 

Chairman of the Board and 

General Manager. • • John Shepard, 3rd 

Station Manager John Shepard, 3rd 

Promotion Director. James S. Powers 

Publicity Director Phyllis Doherty 

Sales Manager Linus Trovers 

Program Director George Steffy 

Chief Engineer Irving B. Robinson 



WORL 

BOSTON— EST. 1926 

Frequency: 950 Kc Power: 1000 Watts 

Owned-Operated By: Broadcasting Service 
Organization, Inc. 

Address 216 Tremont St. 

Phone Liberty 4540 

Transmitter Location Needham, Mass. 

Time on the Air 6:30 a.m. to Sunset 

News Service AP and UP 

Representative Forjoe & Co. 

Personnel 

Chief Executive Harold A. LaFount 

General Manager George Lasker 

Program Director Robert N. Perry 

Chief Engineer John Parker 

W S*A R 

FALL RIVER— EST. 1921 

MUTUAL — YANKEE 

Frequency: 1480 Kc Power: 1000 Watts 

Owned-Operated By Fall River 

Broadcasting Co. 

Address Academy Bldg. 

Phone Numbers: 7-9477-8 (studio); 2.4261 

(Transmitter) 

Transmitter Location E. Somerset, Mass. 

Time on the Air 6:30 a.m. to 12 midnight 

News Service AP 

Newspaper Affiliation . . Fall River Herald News 
Transcription Service . . Standard Radio, World 
Representative Head'ey Reed Co. 

Personnel 

President-General Manager Melvin Lahr 

V.-P. and Treasurer Frank M. Headley 

Office Manager Philomena J. Mauretti 

Commercial-Sales Promotion 

Manager John Harrington 

Program Director-Production 

Manager Angus Bailey 

Publicity Director John Crowley 

Chief Engineer John Pavao 

WEIM 

FITCHBURG— EST. 1941 

MUTUAL-YANKEE 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By . . Radio Station WEIM. Inc. 

Address 717 Main Street 

Phone Numbers Fitchburg 1600-1 

Transmitter Location Summer St. 

Time on the Air 6 45 a.m. to midnight; 

Sundays, 8 a.m. to midnight 

New Service AP 

Transcription Service Lang- Worth 

Personnel 

Operating Partner Milton H. Meyers 

Station Manager Earle G. Clement 



431 



MASSACH USETTS 



Commercial-Sales Promotion 

Manager Mart Silverman, Jr. 

Chief Engineer Ted Kalin 



Program Director-Chief 

Announcer H. Frederick Grebe 

Chief Engineer Leland F. Wheeler 



W H A I 

GREENFIELD— EST. 1938 

MUTUAL-YANKEE NETWORK 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By John W. Hcdgis 

Address 354 Main St. 

Phone Number 4301 

Transmitter Location Woodard Rd. 

Time on the Air 6:45 a.m. to 11:30 p.m. 

News Service AP 

Transcription Service World Broadcasting 

System 
Representative Burn-Smith Co. 

Personnel 

Owner John W. Haigis 

General Manager James L. Spates 

Commercial-Sales Promotion 

Manager Horace W. Nichols 

Production-Publicity 

Director H. Frederick Grebe 



W H Y N 

HOLYOKE— EST. 1941 

MUTUAL- YANKEE NETWORK 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By ... Hampden-Hampshire 
Corporation 

Business Address 180 High Street 

Phone Numbers 8238, 8239 

Studio Addresses: 180 High Street; 80 Main 
Street, Northampton; Canal Street, South 
Hadley Falls 
Transmitter Location . . . Canal St., South Hadley 

Falls, Mass. 
Time on the Air: 7 a.m. to 12 midnight; Sun- 
days, 8 a.m. to 12 midnight 

Newspaper Affiliation Holyoke-Transcript 

Telegram; Daily Hampshire Gazette (Nor- 
thampton) 

News Service UP 

Transcription Service World, Associated 

Representatives Spot Sales, Inc. 





680 

WLAW 

> ■-■■■■■ . 


680 Kilocycles 

5000 WATTS 
Day and Night 

Reaching 

Nearly 2,000,000 Listeners 

in 181 Cities and Towns 

■HHHHHHHHHHHHH 




A . . . Serving New England's 3rd Largest Concentrated Audience 
B . . . Basic Station: American Broadcasting Company 
C . . . Studios: Lawrence and Lowell, Massachusetts 
Nationally Represented by WEED & CO. 









432 



MASSACH USETTS 



Personnel 

President Mrs. William R. Dwight 

General Manager Charles N. DeRose 

Commercial-Sales Promotion 

Manager Patrick J. Montague 

Program Director-Chief 

Engineer Thomas R. Humphrey 

Publicity Director-Chief Announcer . . Jay Heitin 
Musical Director John H. Vondell 



W L A W 

LAWRENCE— EST. 1937 

ABC 

Frequency: 680 Kc Power: 5000 Watts 

Owned-Operated By Hildreth & Rogers 

Company 

Address 278 Essex Street 

Phone Number Lawrence 4107 

Transmitter Location River Road. 

Andover, Mass. 

Time on the Air 6 a.m. to 1 aan. 

News Service UP 

Transcription Service . . Standard Radio & World 
Representative Weed & Company 

Personnel 

President, General & Station 

Manager Irving E. Rogers 

Sales-Commercial Manager . . . David M. Kimel 
Program Director-Production 

Manager James Mahoney 

Publicity Director Fred Sullivan 

Chief Engineer George A. Hinckley 

Record M. C Bob Moore 



WLLH 

LOWELL-LAWRENCE— EST. 1934 

MUTUAL- YANKEE NETWORK 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By . . Merrimac Broadcasting 

Co., Inc. 
Business Address 39 Kearney Square, Lowell 

Phone Numbers Lowell 8715; 

Lawrence 2-2148 
Transmitter Location: 39 Kearney Square, 
Lowell; Cregg Building, Lawrence 

Time on the Air 6:30 a.m. to 12 midnight 

News Service AP 

Transcription Service: Associated Music Pub- 
lishers 
Representative Edward Petry & Co., Inc. 

Personnel 

President A. S. Moffat 

Station Manager Dana W. Fitzgerald 

Sales-Sales Promotion 

Manager Haskell Bloomberg 

Program Director-Prcducticn 

Manager Tom Clayton 

Chief Engineer Ralph Newton 



WNBH 

NEW BEDFORD— EST. 1921 

ABC 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Bristol Broadcasting 

Co., Inc. 

Business Address 588 Pleasant 

Phone Number 8-5228 

Studio Address 588 Pleasant Street 

Transmitter Location Crow Island. 

Fairhaven, Mass. 
Time on the Air: 7:30 a.m. to 11:30 p.m.; 

Sundays, 8:00 a.m. to 11:30 p.m. 
Newspaper Affiliation .... New Bedford Stand- 
News Service AP 

Transcription Service NBC Thesaurus 

Representative William G. Rambeau, 

R. C. Foster, Boston 

Personnel 

President Basil Brewer 

Station Manager Hugh R. Norman 

Sales Promotion Manager Theo. M. Healy 

Program Director Thomas J. Wertenbaker 

Production Manager Edward J. Boghosian 

Musical Director James Gleason 

Chief Announcer Bill Pendergrast 

Chief Engineer Everett Parker 

W BR K 

PITTSFIELD— EST. 1938 

MUTUAL — YANKEE NETWORKS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Monroe B. England 

Address 8 Bank Row 

Phone Number 2-1553 

Transmitter Location 1100 East St. 

Time on the Air 7 a.m. to 12 midnight 

News Service UP 

Transcription Service Lang- Worth 

Representative The Walker Co. 

Personnel 

President-Station Manager. .Monroe B. England 

Station Manager John Parsons 

Program Director William Geary 

Chief Engineer Leonard Lavendol 

W E*S X 

SALEM— EST. 1939 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By: North Shore Broadcasting 

Company 
Business Address 126 Washington St., 

Salem, Mass. 

Phone Number Salem 5670 

Transmitter Location Marblehead 

Time on the Air Full Time 

Transcription Service World Broadcasting 



433 



MASSACH USETTS 



System; Associated Music Publishers; NBC 
Thesaurus 
Representative. . .New England Radio Adv. Co. 

Personnel 

President .Charles W. Phelan 

Station Manager A. M. Morgan 

Program Director Dorothy Rich 

Production Manager Richard I. Hammond 

Publicity Director Ed Meaney 

Chief Announcer Bill Hubbard 

Musical Director Lenny Powers 

Record M. C Tom Lester 

Chief Engineer Richard I. Hammond 

• 

W M AS 

SPRINGFIELD— EST. 1932 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1450 Kc Power: 250 Watts 

O wned-Operated By WMAS, Inc. 

Address 1757 Main St. 

Phone Number 7-1414 

Transmitter Location Pynchon Park 

Time on the Air 7 a.m. to midnight; 

Sunday, 8 a.m. to midnight 

News Service UP 

Transcription Service Associated Music 

Representative Edward Petry & Co. 

Personnel 

President A. S. Moffat 

General Manager Robert F. Donahue 

Sales Manager Robert M. Feldman 

Sales Promotion Robert F. Donahue 

Program Director Turner Cooke 

Musical Director Paul Peltier 

Chief Engineer Earle G. Hewinson 

• 

WSPR 

SPRINGFIELD— EST. 1936 

AMERICAN BROADCASTING CO. 

Frequency: 1270 Kc. .Power: 1000 Watts, Day; 
500 Night 

Owned-Operated By WSPR. Inc. 

Address 63 Chestnut Street 

Phone Number Springfield 6-2757 

Transmitter Location: Union St. and Palmer 

Ave., West Springfield, Mass. 
Time on the Air: 7 a.m. to 12 midnight; Sun- 
days, 8 a.m. to 12 midnight 

News Service AP 

Transcription Service Langworth 

Representatives: Geo. P. Hollingbery & Co.; 
Bertha Bannon 



Personnel 

President-Station Manager . . Quincy A. Brackett 
Vice-President-Commercial Manager 

Milton W. Stoughton 
Program-Production Director, 

Wayne Henry Latham 
Sales Promotion-Publicity 

Director Howard S. Keef e 

Chief Announcer Robert A. Stroshine 

Chief Engineer Lawrence A. Reilly 

WOCB 

WEST YARMOUTH —EST. 1944 

AMERICAN BROADCASTING CO. 
KEYSTONE BROADCASTING SYSTEM 

Frequency: 1240 Kc Power: 250 W. 

Owned-Operated By 

Bristol Broadcasting Co., Inc. 

Business Address South Sea Ave., 

West Yarmouth, Mass. 

Phone Number Hyannis 502 

Transmitter Location South Sea Ave., 

West Yarmouth, Mass. 
Time on the Air: Sunday, 8:30 a.m. to 11:30 

p.m.; Weekdays, 7:30 a.m. to 11:30 p.m. 
Representatives Wm. G. Rambeau Co. 

Personnel 

Owners Basil Brewer. Hugh R. Norman 

General Manager Donald L. Sellard 

Commercial Manager Marion Crowell 

Program Director Don Sellers 

Chief Engineer Everett Parker 



W A A B 

WORCESTER— EST. 1930 

MUTUAL-YANKEE NETWORK 

Frequency: 1440 Kc Power: 5000 Watts 

Owned-Operated By The Yankee Network, 

Inc. 

Address 34 Mechanic St. 

Phone Number 2-561 L 

Transmitter Location Holden, 

Massachusetts 
Time on the Air: 6 a.m. to midnight; Sunday, 

8 a.m. to midnight 

News Service AP & INS 

Transcription Service Associated Music 

Publishers and Standard 
Representative Edward Petry & Co., Inc. 



434 



MASSACH USETTS 



Personnel 

President Wi'.liam F. O'Neil 

Chairman of the Board and 

General Manager John Shepard, 3rd 

Sales Manager Linus Travers 

Station Manager H. William Koster 

Publicity Director James S. Powers 

Sales Promotion Manager Arthur Lathrop 

Chief Engineer Joseph Grahn 

WORC 

WORCESTER— EST. 1925 

AMERICAN BROADCASTING CO. 

Frequency: 1310 Kc Power: 1000 Watts 

Owned-Operated By A. F. Kleindienst 

Address 65 Elm Street 

Phone Number 5-3101 

Transmitter Location Auburn, Mass. 

Time on the Air. .... .7 a.m. to 12 midnight; 

Sundays, 8:45 a.m. to 11:15 p.m. 

News Service INS 

Transcription Service Lang- Worth 

Representative Weed & Co. 

Personnel 

Owner A. F. Kleindienst 

Commercial Manager Mildred P. Stanton 



W T A G 

WORCESTER— EST. 1925 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 580 Kc Power: 5000 Watts 

Owned and Operated By: Worcester Telegram 

Publishing Company, Inc. 

Address 20 Franklin Street 

Phone Number 5-4321 

Transmitter Location Holden, Mass. 

Time on the Air 6 a.m. to 12:05 a. m.; 

Sundays, 7:30 a.m. to 12:05 a.m. 
Newspaper Affiliation: Worcester Telegram & 

The Evening Gazette 

News Service AP, Reuters 

Transcription Service World Broadcasting 

System; Associated 
Representative Paul H. Raymer Co. 

Personnel 

President George F. Booth 

Managing Director Edward E. Hill 

Commercial Manager Herbert L. Krueger 

Publicity Director Mitzi Kornetz 

Chief Engineer Elliot A. Browning 




For the BEST IN NEWS 
For the 

BEST IN PROGRAMS 
BASED ON NEWS 



435 




Character 



... is the combination of 

qualities that distinguishes WWJ from 

all other radio stations. The esteem in which 

WWJ is held by the community and by the nation, is 

based on a pioneer spirit that has motivated each milestone 

of WWJ's progress. As America's first commercial radio 

station, WWJ offers an impressive record of "firsts" . . . 

reflected in the influence exerted by WWJ's leadership, 

in the public interest and in the interest of advertisers. 

Your sales message on WWJ is enhanced by the prestige 
achieved through 25 years of progressive broadcasting service. 



u*uw 

950 KILOCYCLES 
/ 5000 WATTS 



NBC Basic Network 
Associate FM Station V/ENA 



AMERICA'S PIONEER BROADCASTING STATION — First in Detroit 
National *«pref«n/at/ve« THE GEORGE P. HOLUNGBERY COMPANY 

OWNED AND OPERATED BY THE DETROIT NEWS 



436 



MICH IC AN 



For Major Markets— Radio Homes 1946 Please Turn to Pages 247-255 



WPAG 

ANN ARBOR— EST. 1945 

Frequency: 1050 kc Power: 250 D. 

Owned-Operated By 

Washtenaw Broadcasting Co., Inc. 

Address Hutzel Big. 

Phone Number 2-5517 

News Service AP 

Transcription Service Standard, World 

Representative Broadcast Sales 

Personnel 

Chief Executive Arthur E. Greene 

General Manager Edward F. Baughn 

Commercial Manager Howard C. Walters 

Program Director Charles Wilton 

Sales Promotion Stephen J. Filpiak 

Chief Engineer George D. Sterns 



WELL 

BATTLE CREEK— EST. 1925 

AMERICAN BROADCASTING CO. 

MISSISSIPPI VALLEY NETWORK 

WOLVERINE NETWORK 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Federated Publi- 
cations, Inc. 
Address: 1 W. Michigan Ave., Michigan Na- 
tional Bank Bldg. 

Phone Numbers 5655; 7166 

Transmitter Location Michigan National 

Bank Bldg. 

Time on the Air Unlimited license 

Newspaper Affiliation Enquirer-News 

Transcription Service World 

Representative Burn-Smith Company, Inc. 

Personnel 

President A. L. Miller 

General Manager D. E. Jayne 

Commercial Manager E. P. Mills 

Sales Promotion Forrest F. Owen 

Chief Engineer Earl J. Stone 

W B*C M 

BAY CITY— EST. 1925 

AMERICAN BROADCASTING CO. 
MICHIGAN RADIO NETWORK 

Frequency: 1440 Kc Power: 1000 d.; 

500 n. 
Owned-Operated By... Bay Broadcasting Co., 
Inc. 

Address Wenonah Hotel 

Phone Numbers Bay City 7551-7552 



Transmitter Location Tuscola Road, 

Time on the Air 7 a.m. to 12 midnight; 

Sundays, 8 a.m. to 12 midnight 

News Service UP 

Transcription Service . . NBC Thesarurus, World 
Representative George P. Hollingbery 

Personnel 

President Harley D. Peet 

Gen.-Com. Manager H. A. Giesel 

Chief Engineer Ralph H. Carpenter 

WATT 

CADILLAC— EST. 1945 

MUTUAL-WOLVERINE NETWORK 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Midwestern 

Broadcasting Co. 

Business Address P. O. Box 2L9 

Phone Number Cadillac 1270 

Studio Address U. S. 131 South 

Transmitter Location Clam Lake Township 

Time on Air 7 a.m. to 11 p.m. 

News Service AP 

Representative The Walker Co. 

Personnel 

President-General Manager Les Biederman 

Station Manager Richard H. Wolgast 

WHDF 

CALUMET— EST. 1929 

MUTUAL— NORTH CENTRAL BROADCAST 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By: Upper Michigan Broad- 
casting Co. 

Business Address Community Bldg., 

Houghton, Mich. 
Phone Numbers: Houghton 1; Calumet 869 

Studio Address 515 Scott St., Calumet 

Transmitter Location Laurium, Michigan 

Time on the Air 6 a.m. to 11 p.m. 

Newspaper Affiliation . . . Daily Mining Gazette 

Transcription Service World, 

Lang-Worth 

News Service AP 

Representative Sears & Ayer 

Personnel 

President A. L. Burgan 

Exec. V.-P John W. Rice 

Station-Commercial-Sales 

Manager Albert W. Payne 

Program Director-Chief 

Announcer Earl Norden 

Technical Supervisor George L. Burgan 



437 






Ill I ' mm 



WmBmA 



mim 





Leading Advertisers know that Detroit 
is the most responsive and fastest moving 
market in the world . . . and they pick WXYZ 
because this station completely covers the 
Detroit area . . . where there is a market 
with a billion dollar buying power. 

WXYZ maintains an aggressive Mer- 
chandising Service Department insuring that 
advertised products are adequately supported. 



<ey Station of the Michigan Radio Network) 

Affiliated with the American Broadcasting Company, Inc. 

Owned and Operated by the 

ING-TRENDLE BROADCASTING CORPORATION 
700 Stroh Building • Detroit 26, Michigan 

Represented by the Paul H Raymer Co. 




438 



> . • MICH 

W J B K 

DETROIT— EST. 1928 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By ... . James F. Hopkins. Inc. 

Address 6559 Hamilton Avenue 

Phone Number Trinity 2-2000 

Transmitter Location 15555 Woodrow Wil- 
son Avenue 

Time on the Air 24 hours a day 

News Service AP 

Transcription Service Thesaurus; 

World and Standard 

Representatives Forjoe & Company, 

Hal Holman 

Personnel 

President-Station Manager. . .James F. Hopkins 

Commercial Manager George Millar 

Program Director Sybil Krieghoir 

Promotion Manager N. W. Hopkins 

Chief Engineer Paul Frincke 



G A N 



W J L B 

DETROIT— EST. 1926 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By. .Booth Radio Station, Inc. 

Address 3100 Eaton Tower 

Phone Number Cadillac 7600 

Transmitter Location ..7310 Woodward Ave. 

Time on the Air 6 a.m. to 3 a.m. 

News Service AP 

Transcription Service Standard 

Representative Burn-Smith Co. 

Personnel 

President-General Manager .... John L. Booth 

Station Manager Hugh M. Gray 

Sales Manager Eric V. Hay 

Sales Promotion Manager Henry LaPrete 

Program Director & Production Mgr Doug 

Wright 

Chief Announcer DOug Wright 

Musical Director Herbert Mertz 

Publicity Director . .Mel Jerome 

Chief Engineer Edward Clark 

Record M. C Bill Randle 



CLINCH 



your coverage 
of the vital 



with 



DETROIT 
MARKET 

WJBK 



250 Watts ... 24 Hours a Day 



439 



PARLOR MAGIC 




$ Myrtle Labbitt's "Home- 
chats," after a solid ten- 
year run, is a morning 
institution in thousands of 
Greater Detroit homes. 
Myrtle's program is prob- 
ably one of the most unique 
and informally simple 
shows in the country . . . 
homey as a parlor rocker, 
smart as a new Spring bon- 
net. "Homechats" is just 
another sample of CKLW 
programming that sends lis- 
teners merrily off to pay cash for things on dealers' shelves. 
PROOF? On a recent food recipe-request campaign 
placed on nine nation-wide homemaker programs, our 
own "Homechat" show clocked second on the list in low 
net costs per inquiry . . . and, mind you, five of the 9 
stations were 50,000 watters! How'd you like CKLW to 
sell YOUR wares that way for so little? For fast facts, 
write our Executive Sales Office, now! 



5,000 WATTS 

AT 800 KC 

DAY AND NIGHT 



IN The Detroit Area, It's 

CKLW 

J. E. Campeau, Managing Director 
MUTUAL SYSTEM • Adam J. Young, Jr., Nat 1 ! Rep. 



440 



MICHIGAN 



C K L W 

DETROIT-WINDSOR— EST. 1932 

MUTUAL 

Frequency: 800 Kc Power: 5000 Watts 

Owned-Operated By Western Ontario 

Broadcasting Co. 
Business Addresses: . . Guaranty Trust Bldg.. 

Windsor; Union Guardian Bldg., Detroit, 

Mich. 
Phone Numbers: 4-1155 (Windsor) Cadillac 

7200 (Detroit) 

Studio Address Guaranty Trust B'.dg. 

Transmitter Location Sandwich, South, 

Essex County, Ontario 

Time on the Air 6 a.m. to 4 a.m. 

News Service UP, PN, BUP 

Transcription Service World Broadcasting 

System; United T. S.; NBC Thesaurus 
Representative . . . H. N. Stovin & Co. (Canada); 

Adam J. Young. Inc. (U.S.A.) 

Personnel 

Chief Owner Malcolm G. Campbell 

General Manager J. E. Campeau 

Commercial Manager Richard E. Jones 

Program Director John Gordon 

Production Manager-Publicity Frank Burke 

Sales Prom. Manager .... Barbara MacFarland 

Traffic Manager Margaret Pratt 

Chief Engineer William J. Carter 



W J R 

DETROIT— EST. 1922 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 760 Kc Power: 50000 Watts 

Owned-Operated By WJR. The Goodwill 

Station 

Business Address 2103 Fisher Building 

Phone Number Madisen 4440 

Studio Address: 28th Floor Fisher Building 

Transmitter Location Trenton, Mich. 

Time on the Air 5 a.m. to 1 a.m., daily; 

Sundays, 8 a.m. to 1 a.m. 

News Service AP, INS & UP 

Transcription Service World Broadcasting 

System, Standard Radio, Lang- Worth 
Representative Edward Petry & Co., Inc. 

Personnel 

President G. A. Richards 

Vice-President and Gen. Mgr. . .Leo Fitzpairick 
Assistant General Manager-Sales- 
Promotion Manager Owen F. Uridge 

Program Director Charles G. Burke 

Publicity Director Mark Haas 

Musical Directors Samuel Benavie, 

Paul LaVoie 



Chief Engineer Trans Merrill Mitchell 

Chief Engineer Studio Andrew Friedenthal 

Chief Announcer Franklin "Bud" Mitchell 



WW J 

DETROIT— EST. 1920 

NATIONAL BROADCASTING CO. 

Frequency: 950 Kc Power: 5000 Watts 

Owned-Operated By: EveningNews Association 

Business Address 630 W. Lafayette 

Phone Number RAndolph 2000 

Studio Address 630 W. Lafayette 

Transmitter Location: 12700 W. 8 Mile Road, 

Oak Park, Detroit, Michigan 
Time on the Air 6 a.m. to 1 a.m.; 

Sunday, 8 a.m. to 1 a.m 

Newspaper Affiliation The Detroit News 

News Service UP, AP, Reuters 

Transcription Services Standard 

Representative George P. Hollingbery Co. 

Personnel 

President W. E. Scripps 

General Manager Harry Bannister 

Assistant Manager Edwin K. Wheeler 

Sales Manager Harry Betteridge 

Sales Promotion Manager Jake Albert 

Program Director Don F. DeGroot 

Production Manager Don DeGroot 

Program Supervisor Stanley Swales 

Publicity Director Lansing M. Pittman 

Musical Director Mischa Kottler 

Chief Engineer Herbert F. Tank 

(See Page 436) 



WX YZ 

DETROIT— EST. 1925 

ABC— MICHIGAN RADIO NETWORK 

Frequency: 1270 Kc Power: 5000 Watts 

Owned-Operated By: King-Trendle Broadcast- 
ing Corporation 

Business Address 1700 Stroh Building 

Phone Number Cherry 8321 

Studio Address 8415 East Jefferson Ave. 

Transmitter Location .... Joy Rd. and Greenfield 

Time on the Air 6:30 a.m. to midnight 

News Service UP and INS 

Transcription Service Lang- Worth 

Representative Paul H. Raymer Co. 

Personnel 

President George W. Trendle 

General Manager H. Allen Campbell 

Studio Manager H. Earl Moore 

Director of Production .... Charles Livingstone 



441 



in 



wice 





a&many- 

HAND 
AMDS 

i&teaevL 



• 



AS ANY OTHER STATION 
c4ny where! 




No. I Station (5000 watts) with the No. I Network (nbc) 
in the No. I Market ;„ Outstate Michigan 



PAUL H. RAYMER CO., Sales Representatives 



MICHIGAN 



Merchandising Manager. . .Harold S. Christian 

Publicity Director William J. Hendricks 

Commercial Manager James G. Riddell 

Musical Director Philip F. Brestoff 

Chief Engineer Charles F. Kocher 

(See Page 438) 

• 

W K A R 

EAST LANSING— EST. 1922 

Frequency: 870 Kc Power: 5000 Watts 

Owned-Operated By. . .Michigan State College 

Business Address East Lansing 

Phone Number 8-1511, ext. 600 

Studio Address Auditorium Building 

Transmitter Location Campus 

Time on the Air Full Daytime 

News Service AP 

Transcription Service Standard 

Personnel 

Station Manager Robert J. Coleman 

Program Supervisor Lawrence Frymire 

Chief Engineer Norris Grover 

*(Non-Ccmmcrcial Station) 



W D B C 

ESCANABA— EST. 1941 

MUTUAL— MISSISSIPPI— KBS— WOLVERINE 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Delta Broadcasting 

Company 

Address First and Ludington Streets 

Phone Number 787 

Transmitter Location First and Ludington 

Time on the Air Full Daytime 

News Service UP 

Personnel 

General Manager Gordon H. Brozek 

W F D F 

FLINT— EST. 1922 

ABC— MICHIGAN RADIO NETWORK 

Frequency: 910 Kc Power: 1000 Watts 

Owned-Operated By ... . Flint Broadcasting Co. 

Address Mott Bldg. 

Business Office Studios . . Mott Bldg., Flint, Mich. 

Phone Number 2-7158 

Transmitter Location Bristol Road 

Time on the Air 6 a.m. to midnight daily; 

Sundays, 7 a.m. to midnight 

News Service AP 

Transcription Service Lang-Worth and 

Standard & Thesaurus 
Representative Burn-Smith, Inc. 



Personnel 

President-Station Manager .... Howard M. Loeb 

Commercial Manager F. S. Loeb 

Program Director Adrian R. Cooper 

Production Manager Elmer Knopi 

Publicity Director A. R. Cooper 

Sales Promotion Manager Graham Keevil 

Chief Announcer Marvin Levey 

Musical Director William Geyer 

Chief Engineer Frank D. Fallain 



WJEF 



GRAND RAPIDS— EST. 1945 

CBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By. . . Fetzsr Broadcasting Co. 

Business Address P. O. Box 52 

Phone Number 6-8512 

Studio Address Pantlind Hotel 

Transmitter Location Pantlind Hotel 

Time on the Air 6:45 a.m. to 12:05 a.m. 

News Service AP 

Transcription Service Associated 

Representative Lewis H. Avery, Inc. 

Personnel 

Managing Director John E. Fetzer 

General Manager Edward H. Bronson 

Sales Manager John W. O'Harrow 

Sales Promotion Mgr John W. O'Harrow 

Program Director Willis F. Dunbar 

Chief Announcer Miles Olson 

Chief Engineer Carl E. Lee 



WOOD 



GRAND RAPIDS— EST. 1930 

NATIONAL BROADCASTING CO. 

Frequency: 1300 Kc Power: 5000 Watts 

Owned-Operated By King-Trendle Broad- 
casting Corporation 

Address 14th Floor Grand Rapids National 

Bank Building 

Phone Number 9-4211 

Transmitter Location 633 - 60th St. 

Time on the Air: 6:30 a.m. to 12 midnight; Sun- 
days, 8 a.m. to 12 midnight 

News Service UP 

Transcription Service Lang- Worth, World, 

SECAC 
Representative Paul H. Raymer Co. 

Personnel 

President George W. Trendle 

Station and Sales Manager. Stanley W. Barnett 

Sales Promotion Manager Paul Eichhorn 

Program Director Sandy Meek 

Publicity Director Lenore Little 

Chief Engineer Fred W. Russell 



443 



NO FOTO- FINISH IN GRAND RAPID 

In the "Daytime Audience Derby r 



, 




WLflV 



OWNED BY —Col. Len Versluls 
TRAINER —Mark Woods 
BOOKIE —Joe McGillvra 
STABLE — A.B.C. Network 



JOCKEY — Hy Steed 

SIRE — Grand Daddy Rapids 

DAM — Good Shows 

ADDED WEIGHT —Local Production 



WIN — More Periods Weekly 
PLACE —1 1 3.000 Radio Homes 
SHOW — Always a Good One 
PRICE —More For Your $ 



PLAY THE FAVORITE! THE ODDS ARE IN YOUR FAVOR 



American broadcasting Company's 
Station for Western Michigan. 



WLAV 



Key Station for the 
WOLVERINE NETWORK 



THE SCOREBOARD 






* 


Wft_AV 


S223Su 


DOMINATION OF THE HALF - 
HOURS SURVEYED (194. TOTAL) 


90 


89 


4 


MORNING 8 00 AM- NOON 


33 2 


21.2 


6.9 


AFTLRNOON NOON 6 OOP M 


28 


25.6 


10.4 


EVENING 6 00 PM -10=30 PM 


217 


31.8 


J 1.5 


TOTAL WEEK LISTENING 


26.5 




103 



Result* of a Conlan Sun/oy, I 
in GCC4 «aaid*. D« '-*. 1 * 4S 



WLAV 



Keeler Building 
Grand Rapids, Mich. 



Represented Nationally by Joseph Hershey McGillvra Inc. New York — Chicago — Los Angeles — San Francisco. 



444 



MICHIGAN 



WLAV 

GRAND RAPIDS— EST. 1940 

ABC— MICHIGAN RADIO NETWORK 
WOLVERINE 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Leonard A. Versluig 

Address Keeler Building. 6 Fountain St., 

N.E. 

Phone Number 6-5461 

Transmitter Location .... 6 Fountain St., N.E. 

Time on the Air 6:45 a.m. to midnight 

News Service UP 

Transcription Service Standard Radio 

Representative . . Joseph Hershey McGillvra, Inc. 

Personnel 

Owner Leonard A. Versluis 

Station Manager Hy M. Steed 

Program Director Elizabeth Shuter 

Musical Director Regis Patoff 

Record M. C Bill Whitlock 

Production Manager Toe Hooker 

Chief Engineer George Funkey 

• 

WJMS 

IRONWOOD— EST. 1931 

MUTUAL BROADCASTING SYSTEM 
NORTH CENTRAL BROADCASTING SYSTEM 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By: Upper Michigan-Wiscon- 
sin Broadcasting Co., Tnc. 

Address 124 E. McLeod Ave. 

Phone Numbers 20 & 21 

Transmitter Location U. S. Highway No. 2 

Time on the Air 6 a.m. to 1 1 p.m. daily; 

Sundays, 7 a.m. to 11 p.m. 

News Service UP 

Transcription Service World 

Representative North Central Broadcasting 

Personnel 

President William L. Johnson 

Station Manager J. W. Huss 

Program-Publicity -Musical 

Director Laura Johnson 

Production Manager-Chief 

Announcer Don Hoover 

Chief Engineer Arne Dahlbacka 

• 

WIBM 

JACKSON— EST. 1925 

ABC— MICHIGAN RADIO NETWORK 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By WIBM, Inc. 

Address Hotel Hayes 

Phone Number 6121 



Transmitter Location Hotel Hayes 

News Service AP 

Time on the Air 6:45 a.m. to 11:30 p.m 

Representative For joe & Company 

Personnel 

President Herman Radner 

V. J P. & General Manager Roy Radner 

Station-Commercial Manager William Cizek 

Sales Promotion-Merchandising 

Manager Warren Augustine 

Program Director-Chief 

Announcer Der wood Cam 

Production Manager Jeff Adams 

Record M. C Jack Underwood 

Chief Engineer C. W. Wirtcmen 



For the 

BEST IN NEWS 

for the 

BEST IN PROGRAMS 



BASED ON NEWS 




445 



YOU MAY BE ABLE TO SURF-CAST 
623 FEET*— 




BUT " YOU CAN'T BEAT WKZO-WJEF FOR 

BROADCASTING IN WESTERN MICHIGAN 



For many, many years, most time buyers have ac- 
cepted WKZO as the top station for greater Western 
Michigan. The only exception they ever made was 
for Grand Rapids and Kent County. But now the 
WKZO-WJEF combination has more than taken 
the "except" out of the exception! 

Let's take net circulation figures. The CBS stand- 
ard for listening areas is the toughest of all. Most 
stations keep strictly mum on the subject. Not us, 
however! For WJEF, Columbia gives 48,493 radio 



homes— for WKZO, 111,022. The total is 159,515. 
But the CBS mail formula gives 248,090! 

In Grand Rapids, WJEF carries more than 50 cate- 
gories of public service programs, for almost all 
the top-notch local-service organizations— carries 
most of the top CBS network shows — has the best 
frequency in Grand Rapids, delivering 25 micro- 
volts throughout the entire city! 

Enough said? — Or will you ask Lewis H. Avery, 
Inc. for more?!? 



623 feet 10 inches: record held by August F. Livenois, San Francisco. 



WKZO 

FIRST IM KA^fio ccB s) 






BOTH OWNED AND OPERATED BY FETZER BROADCASTING COMPANY 
LEWIS H. AVERY, INC., EXCLUSIVE NATIONAL REPRESENTATIVES 

446 



MICHIGAN 



W KZ 

KALAMAZOO— EST. 1923 
EST. 1923 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 590 Kc Power: 5000 Watts 

Owned By Fetzer Broadcasting Co. 

Operated By John E. Fetzer 

Business Address Burdick Hotel 

Phone Number 3-1223 

Studio Address 7th Fl., Burdick Hotel 

Transmitter Location Parchment, Michigan 

Time on the Air 6 a.m. to 12:05 a.m.; 

Sunday, 7 a.m. to 12:05 a.m. 

News Service AP 

Transcription Service World, Standard 

Representative Lewis H. Avery, Inc. 

Personnel 

Managing Director John E. Fetzer 

Sales-Commercial Manager . . John W. O'Harrow 
Sales Promotion-Merchandising 

Manager John W. O'Harrow 

Program Director Dr. Willis F. Dunbar 

Chief Engineer Carl E. Lee 

• 

W J I M 

LANSING— EST. 1934 

ABC— MICHIGAN RADIO NETWORK 
MICHIGAN RADIO NETWORK 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By WJIM, Inc. 

Address 15th Floor, Bank of Lansing, 

Bldg. 

Phone Number 2-1333-4-5 

Transmitter Location 15th Floor, Bank 

of Lansing Bldg. 

Time on the Air 6 a.m. to midnight 

News Service UP 

Transcription Service Standard, Lang- Worth 

Representative Broadcast Sales Co. 

Personnel 

President Harold F. Gross 

Musical Director Earle Parchman 

Record M. C Tom Carson 

Chief Engineer Melvin Wirth 

• 

WMPC 

LAPEER— EST. 1926 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By: The Liberty Street Church 

Address 803 Liberty St. 

Phone Numbers 455-J; 455-M 

Transmitter Location 803 Liberty SL 

Time on the Air. Specified Hours 



Personnel 

President-Station 

Manager Frank S. Hemingway 

* (Non-Commercial Station) 

WKLA 

LUDINGTON— EST. 1944 

MUTUAL— BLUE 
MICHIGAN & WOLVERINE & KEYSTONE 

Frequency 1450 Power 250 Watts 

Owned & Operated By . . Ludington Broadcast- 
ing Co. 

Address Stearns Bldg. 

Phone 842 

Transmitter Location E. Ludington Ave. 

Time on the Air Unlimited 

News Service UP 

Transcription Service Keystone 

Representatives Burn-Smith Co. 

Personnel 

President-Partner Karl F. Ashbacker 

V.-P.-Partner Grant F. Ashbacker 

General Manager Karl F. Ashbacker 

Publicity-Program Director Peter A. Mars 

Chief Engineer N. Hale Blakely 

Production-Chief Announcer Peter A. Mars 



THE MICHIGAN 
WEST (OAST GROUP 

WKBZ —MUSKEGON 
KEYSTATION 

WKLA —LUDINGTON 
WTCM —TRAVERSE CITY 
WATT —CADILLAC 
SERVE 

300,000 people in 

WESTERN MICHIGAN 

FOR COMBINATION RATES 
WRITE 

ASHBACKER RADIO CORP. 
MUSKEGON— MICH. 



447 



MICHIGAN 



W EX L 

ROYAL OAK— EST. 1925 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By . . Royal Oak Broadcasting 

Address 212 West Sixth Street 

Phone Numbers Elmhurst 65224, 

Royal Oak 0815 
Transmitter Location 2201 Woodward 

Heights Blvd.. Ferndale. Michigan 

Time on the Air 24 hours daily 

News Service INS 

Personnel 

President George B. Hartrick 

Treasurer Jacob B. Sparks 

Station Manager-Commercial 
Manager Ellis C. Thompson 

Program Director-Production-Manager- 
Chief Announcer Kirk Knight 

Chief Engineer Jerome F. Steadley 



WSAM 

SAGINAW— EST. 1940 

NBC 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By. . .Saginaw Broadcasting 

Co. 

Business Address 610 Eddy Bldg. 

Phone Number 2-5109 

Studio Transmitter 2745 Bay St. 

Time on the Air 6:30 a.m. to 12:05 am.; 

Sunday, 8 a.m. to 12:05 a.m. 

News Service INS 

Transcription Service . . . Standard Radio, World 
Representative Headley-Reed Co. 

Personnel 

President-General Mgr. . Milton L. Greenebaum 
Station-Sales-Commercial 

Manager Robert W. Phillips 

Sales Promotion-Merchandising 

Manager E. A. Fairchild 

Program Director-Production 

Manager T. W. Austin 

Publicity Director E. A. Fairchild 

Chief Announcer Ralph Kobernat 

Musical Director T. W. Austin 

Record M. C Lee Chetek 

Chief Engineer Hcnrold McCullen 

• 

WS 

SAULT STE. MARIE— EST. 1939 

ABC— MICHIGAN RADIO NETWORK 

Frequency: 1230 Kc Power: 250 d.; 100 r. 

Owned-Operated By Hiawathaland 

Broadcasting Co. 



Address 107 West Portage Avenue 

Phone Number 3000 

Transmitter Location U. S. Highway No. 2 

Time on the Air 6:45 a.m. to 11:45 p.m. 

Newspaper Affiliation Sault Ste. 

Marie Evening News 

News Service AP 

Transcription Service . . Standard Radio, SESAC 

Personnel 

President Stanley R. Pratt 

General Manager Stanley R. Pratt 

Station Manager Stanley R. Pratt 

Sales-Commercial Manager R. Y. Burnett 

Sales Promotion-Merchandising 

Manager R. Y. Burnett 

Program Director Vera Hotten 

Publicity Director Wilf Morley 

Chief Announcer, Record M. C. . . .Ray Ulbrich 
Chief Engineer E. Kaari 

• 

WTCM 

TRAVERSE CITY— EST. 1941 

MUTUAL— WOLVERINE— PAUL BUNYAN 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Midwestern Broad- 
Casting Company 

Address Anderson Building 

Phone Number Traverse City 1150 

Time on the Air 7 a.m. to 11 pjn. 

News Service AP 

Transmitter Location Elmwood Township 

Representative The Walker Co. 

Personnel 

President-General Manager .... Les Biederman 

Station Manager R. E. Detwiler 

Program Director William H. Kiker 

Chief Engineer Drew McClay 

• 

WDMJ 

MARQUETTE— EST. 1931 

MUTUAL— MISSISSIPPI— KBS— WOLVERINE 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By: Lake Superior Broad- 
casting Co. 

Address 146 W. Washington 

Phone Number 616 

Transmitter Location 146 W. Washington 

Time on the Air Unlimited license 

Newspaper Affiliation . . . Daily Mining Journal 

News Service UP 

Transcription Service World Broadcasting 

Personnel 

General Manager Gordon H. Brozek 



448 



MICHIGAN 



W K BZ 

MUSKEGON— EST. 1926 

MUTUAL— MICHIGAN RADIO NETWORK 
WOLVERINE 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Ashbacker Radio 

Corp. 

Business Address 432 Apple Ave. 

Phone Number 26-051 

Studio Address 432 Apple Ave. 

Transmitter Location. . . Muskegon Township 

Time on the Air 6 a.m. to 12 Midnight 

News Service UP 

Transcription Service Associated, SESAC 

& McGregor 
Representative Joseph Hershey McGilvra 

Personnel 

President Grant F. Ashbacker 

General Manager Grant F. Ashbacker 

Station Manager Grant F. Ashbacker 

Sales-Commercial 

Manager Grant F. Ashbacker 

Sales Promotion-Merchandising 

Manager Grant F. Ashback 

Program Director Lor an A. Haney 



Publicity Director Bill L. Bennett 

Chief Announcer Anson Van Alstyne 

Chief Engineer George Krivitzky 

• 

W C A R 

PONTIAC— EST. 1939 

Frequency: 1130 Kc Power: 1000 Watts 

Owned-Operated By . . Pontiac Broadcasting 

Company 

Address 6 th Floor Riker Building 

Phone Number Pontiac 7141 

Transmitter Location: Between Square Lake & 

Telegraph Roads, Bloomfield Township, 

Oakland County, Michigan 
Time on the Air: Local sunrise to local sunset 

News Service INS and AP 

Transcription Service Associated SESAC 

Representatives Burn-Smith, McGillvra 

Personnel 

President and General 

Manager H. Y. Levinson 

Program Director William J. Lofbach 

Chief Engineer Wayne N. Cook 



THERE IS MONEY 

ON THE f 

GOLD COAST 



M ICHIGAN! 

/---WKBZ-" 

MUSKEGON MICHIGAN 
MUTUAL NETWORK 

SERVES 

PROSPEROUS 

WESTERN 

MICHIGAN 

National Representatives 
JOSEPH HERSHEY McCILVRA, INC. 



WHLS 

PORT HURON— EST. 1938 

MUTUAL BROADCASTING SYSTEM 
WOLVERINE NETWORK 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By.. Fort Huron Broadcasting 
Co. 

Address 932 Military St. 

Phone Number 2-3151 

Transmitter Location .... 32nd St. and Lapeer 

Time on the Air 7 a.m. to Midnight 

News Service UP 

Transcription Service Lang-Worth 

Representative Gene Grant 

Personnel 

President-Station Manager . . Harmon L. Stevens 

General Manager Harmon L. Stevens 

Sales-Commercial Manager. . .Robert L. Mackin 
Sales Promotion-Merchandising 

Manager V. O. Cram 

Program Director-Production 

Manager Lyle Patterson 

Chief Announcer-Musical 

Director Lyle Patterson 

Chief Engineer Leslie C. Conant 



449 




50,000 WATTS-CLEAR CHANNEL 
NORTHWEST'S LEADING RADIO STATION 
EXCLUSIVE NBC AFFILIATE FOR THE TWIN CITIES 

Represented Nationally by Edward Petry & Co. 



KS7P 

MINNEAPOLIS... ST. PAUL 



MINNESOTA 

For Major Markets — Radio Homes 1946 Please Turn to Pages 247-255 



KATE 

ALBERT LEA— EST. 1937 

AMERICAN BROADCASTING CO. 

DAIRYLAND— MISSISSIPPI— SO. MINN. 

NORTH CENTRAL BROADCASTING SYSTEM 

Frequency: 1450 Kc.. .... .Power: 250 Watts 

Owned-Operated By Albert Lea Austin 

Broadcasting Company 

Address 332 So. Broadway 

Phone Number 2338 

Transmitter Location 332 So. Broadway 

Time on the Air 6 a.m. to 12 midnight 

News Service UP 

Transcription Service SESAC 

Representative John E. Pearson Co. 

Personnel 

President and Station Manager.. E. L. Hayek 

Assistant Station Mgr Warner C. Tidemann 

Commercial Manager E. L. Hayek 

Chief Engineer Lawrence Lawson 

• 

KLIZ* 

BRAINERD 

Frequency: 1400 kc. . Power: 250 Watts 

Owned-Operated By Brainerd Broadcasting Co. 
Address 307 S. Eighth St. 

Personnel 

Owners E. Thomas O'Brien, 

Mildred O'Brien Chalberg, John Chalberg, 
Mabel O'Brien Smith William Graham. 
* Construction Permit 

K D A L 

DULUTH— EST. 1936 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 610 Kc Power: 1000 Watts 

Owned By. . . .Red River Broadcasting Co., Inc. 

Operated By Dalton LeMasurier 

Address 218 Bradley Building 

Phone Number Melrose 2628 

Transmitter Location Foot of 63rd Ave. W. 

Time on the Air: 6:30 a.m. to 12 midnight; 
Sundays, 7:30 a.m. to midnight 

News Service AP 

Transcription Service . . Lang- Worth; Standard 
Representative Free & Peters, Inc. 

Personnel 

President-Gen. Manager. . . .Dalton LeMasurier 

Commercial Manager Odin S. Ramsland 

Sales Promotion and Publicity 
Manager Joseph C. Cook 



Program Director Don Mathers 

Production Manager Joseph C. Cook 

Chief Engineer R. A. Dettman 

W E*B C 

DULUTH— EST. 1924 

NATIONAL BROADCASTING 

CO-ARROWHEAD NETWORK 

NORTHWEST NETWORK 

Frequency: 1320 Kc Power: 5000 Watts 

Owned-Operated By Head of The Lakes 

Broadcasting Co. 

Address WEBC Bldg. 

Phone Number Melrose 2873 

Transmitter Location 40th and Tower. 

Superior, Wise. 

Time on the Air Unlimited License 

News Service UP 

Transcription Service . . NBC Thesaurus, World, 

Cole. SESAC 
Representative George P. Hollingbery 

Personnel 

Station Manager Walter C. Bridges 

Dir. of Operations H. E. Westmoreland 

Commercial Manager H. H. Dunavan 

Sales Promotion-Publicity Sylvia Covet 

Program Director-Production Earl Henton 

Musical Director John Kleive 

Chief Engineer William Lounsberry 

K GD E 

FERGUS FALLS— EST. 1926 

MUTUAL BROADCASTING SYSTEM 

MISSISSIPPI VALLEY NETWORK 

Frequency: 1230 Kc... Power: 250 d.; 100 n. 

Owned-Operated By Charles L. Jaren 

Address Fergus Falls 

Phone Number 3986 

Transmitter Location Fergus Falls 

Time on the Air Unlimited license 

Transcription Service SESAC 

Representative No. Central 

Personnel 

General Manager C. L. Jaren 

WMFG 

HIBBING— EST. 1935 

NATIONAL BROADCASTING CO. 
ARROWHEAD BROADCASTING SYSTEM 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By . . Head of Lakes Broad* 

casting Co. 
Address Androy Hotel 



451 



MINNESOTA 



Phone Number 1150 

Transmitter Location Androy Hotel 

Time on the Air 6 a.m. to 1 1 p.m. 

Newspaper Affiliation Superior (Wis.) 

Telegram 

News Service UP 

Transcription Service SESAC 

Representative Geoge P. Hollingbery Co. 

Personnel 

President Morgan Murphy 

General Manager W. C. Bridges 

Station Manager H. S. Hyett 

Program Director R. E. Coe 

Chief Engineer Arthur Schroeder 

K YS M 

MANKATO— EST. 1938 

NBC 

SOUTHERN MINNESOTA NETWORK 

NORTHWEST NETWORK 

Frequency: 1230 Kc Power: 250 Watts 

Operated By. .Southern Minnesota Supply Co. 

Owned F. B. Clements & Co. 

Address 101 North 2nd Street 

Phone Number 4673 

Transmitter Location .... Belgrade Hill — North 

Mankato, Minn. 

Time on the Air Unlimited 

News Service UP 

Transcription Service NBC, Thesaurus & 

Lang-Worth 
Representative John E # Pearson Co. 

Personnel 

President F. B. Clements 

General Manager John F. Meagher 

Station-Commercial Manager . . John F. Meagher 
Sales Promotion-Program 

Director Bob Gardner 

Production Manager Jerry Deane 

Publicity Director Delphine Brudelie 

Chief Announcer Larry Turner 

Musical Director Maurice Piche 

Chief Engineer Jim Houts 

W DGY 

MINNEAPOLIS-ST. PAUL— EST. 1923 

Frequency: 1130 Kc Power: 5000 d.; 500 n. 

Owned -By Mae C. Young 

Operated By Lee L. Whiting 

Address Nicollet Hotel 

Phone Number BRidgeport 7777 (Mpls.); 

Midway 6363 (St. Paul) 
Transmitter Location: 7401 Wayzata Blvd., Min- 
neapolis (Route 7) 

Time on the Air 6 a.m. to sunset, MST. 

News Service AP 

Transcription Service Standard Radio, 

Lang-Worth 
Representative William G. Rambeau Co. 



Personnel 

Owner Mae C. Young 

General Manager Lee L. Whiting 

Commercial Manager Lee L. Whiting 

Sales Promotion-Merchandising 

Manager John Wilcox 

Chief Announcer Richard M. Day 

Musical Director Irma Coffrin 

Chief Engineer Bernard Renk 

Program-Production 

Director John T. MacKnight 

K U M 

MINNEAPOLIS— EST. 1921 

Frequency: 770 Kc Power: 5000 Watts 

Owned-Operated By .. University of Minnesota 

Address 15th & Pillsbury Ave., S.E. 

Phone Number Main 8177 

Transmitter Location . . North Cleveland Ave- 
nue & Roselawn, St. Paul 

Time on the Air Shares Time 

News Service UP 

Personnel 

Station Manager Burton Paulu 

Chief Announcer Robert Boyle 

Production Manager Ruth Swanson 

Chief Engineer Berten Holmberg 

Director, Minnesota School 

of the Air Betty Girling 

Musical Director Paul Brissey 

* (Non-Commercial Station) 



WTCN 

MINNEAPOLIS— EST. 1934 

ABC— DAIRYLAND NETWORK 
Frequency: 1280 Kc. .Power: 5000 d,; 1000 n. 

Operated By Clarence T. Hagman 

Owned By Minnesota Broadcasting Corp. 

Address Wesley Temple Building 

Phone Numbers Main 6562; Nestor 8661 

Transmitter Location: Snelling Road B. Rose 
Township 

Time on the Air 5:30 a.m. to midnight 

Newspaper Affiliation: St. Paul Dispatch- 
Pioneer Press 

News Service AP & UP 

Transcription Service Associated Music 

Publishers & Langworth 
Representative Free & Peters 

Personnel 

President William J. McNally 

General Manager Clarence T. Hagman 

Station Manager Clarence T. Hagman 

Commercial Manager F. Van Konyneburg 

Sales Promotion Manager-Publicity 

Director Cliff Rian 

Program Director. Judy Bryson 

Chief Announcer Jack Bell 



452 



MINNESOTA 



Musical Director William Metchnek 

Record M. C Ellen Boltz 

Chief Engineer John M. Sherman 

W CC 

MINNEAPOLIS-ST. PAUL— EST. 1924 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 830 Kc Power: 50000 Watts 

Owned-Operated By . . Columbia Broadcasting 

System, Inc. 

Business Address 625 Second Avenue So. 

Phone Number Main 1202 

Studio Addresses: 625 Second Avenue So., 

Minneapolis, Minn.; Hotel Lowry, St. Paul 

Transmitter Location Anoka, Minn. 

Time on the Air 5 a.m. to 1 a.m. 

News Service AP; UP 

Transcription Service Lang- Worth and 

Standard 
Representative Radio Sales 

Personnel 

President William S. Paley 

Station Manager A. E. Joscelyn 

Commercial Manager Tom Dawson 

Sales Promotion Manager-Publicity 

Director Carl S. Ward 

Program Director Eugene Wilkey 

Production Manager E. W. Ziebarth 

Musical Director Wallace Olson 

Chief Engineer Hugh S. McCartney 

W L # L 

MINNEAPOLIS-ST. PAUL— EST. 1940 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1330 Kc Power: 1000 Watts 

Owned-Operated By. .Independent Merchants 

Broadcasting Co. 

Business Address 1730 Hennepin Ave. 

Phone Numbers.. Atlantic 0406; Midwav 4043 
Studio Address . . . 1730 Hennepin Ave., St. Paul 
Transmitter Location 2508 Myrtle Ave.. 

St. Paul 
Time on the Air 6 a.m. to 12 midnight; 

Sundays, 7:30 a.m. to 12:30 midnight 

News Service INS 

Transcription Service Standard 

Representative John E. Pearson Co. 

Personnel 

Majority Stockholder Ralph L. Atlass 

General-Station Manager Norman Boggs 

Commercial Manager Fred F. Laws 

Sales Promotion Manager-Publicity 

Director Mary Bowers 

Program Director-Production 

Manager Bill Udell 

Chief Announcer Bob Bouchier 

Musical Director Verne Rooney 

Chief Engineers Gene Brautigam (Studio); 

Harvey Headen (Trans.) 
Record M. C Jack Thayer 



K V OX 

MOORHEAD— EST. 1937 

MUTUAL BROADCASTING SYSTEM 
NORTH CENTRAL BROADCASTING SYSTEM 

Frequency: 1340 Kc Power: 250 Watts 

Owned and Operated By: KVOX Broadcasting 

Co., Inc. 

Address Comstock Hotel 

Phone Number 3-1523 

Transmitter Location. .14th St. and 12th Ave., 

South 
Time on the Air 6:30 a.m. to midnight; 

Sundays, 8 a.m. to midnight 

News Service UP 

Representatives: North Central Broadcasting 

System 
Transcription Service SESAC 

Personnel 

President David C. Shepard 

General-Station Manager. . .Manuel M. Marget 
Commercial-Sales Promotion 

Manager Arvid Johnson 

Program Director-Production 

Manager Jocelyn Birch 

Chief Announcer Earl Hayes 

Chief Engineer Harry Vose 

WCAL 

NORTHFIELD— EST. 1922 

Frequency: 770 Kc Power: 5000 Watts 

Owned-Operated By St. Olaf College 

Business Address St. Olaf College 

Phone Number Northfield 770 

Studio Addresses St. Olaf College. 

408 - 5th Ave., Minneapolis 

Time on the Air Shares Time 

News Service AP 

Transcription Service Associated 

Personnel 

President Dr. Clemens M. Granskov 

Director of Station Milford C. Jensen 

Program Director David Johnson 

Chief Announcer Wm. Lundquist 

Musical Director Oscar R. Overby 

Chief Engineer M. C. Jensen 

Record M. C Jerry Hansen 

* (Non-Commercial Station) 

K R C 

ROCHESTER— EST. 1935 

NBC 

NORTHWEST NETWORK 

SOUTHERN M:NNESOTA NETWORK 

MINNESOTA RADIO NETWORK 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Southern Minnesota 

Broadcasting Co. 



453 



MINNESOTA 



Address 100 First Ave. Building 

Phone Number 3924 

Transmitter Location Cascade Township 

Time on the Air 6 a.m. to 12:30 a.m. 

News Service UP 

Transcription Service World 

Representative Radio Advertising Corp. 

Personnel 

President Agnes P. Gentling 

General and Station Manager L. A. Mair 

Secretary-Treasurer Maxine Jacobs 

Program Director-Production 

Manager Calvin Smith 

Publicity Director Walter Bruzek 

Chief Announcer Calvin Smith 

Chief Engineer Fred C. Clarke 



KFAM 



ST. CLOUD— EST. 1938 

NBC— NORTHWEST NETWORK 
MINNESOTA RADIO NETWORK 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Times Publishing Co. 

Address Weber Building 

Phone Number 3330, 3331 

Transmitter Location Military Highway 

Time on the Air 6 a.m. to midnight; 

Sunday, 7 a.m. to midnight 

Newspaper Affiliation St. Cloud Times 

News Service AP 

Transcription Service NBC Thesaurus 

Regional Sales Office KSTP, Radio City, 

Minneapolis 

Personnel 

President-General Manager Fred Schilplin 

Commercial Manager Chester W. Erickson 

Publicity Director Lucile Miller 

Chief Engineer Robert B. Witschen 

Chief Announcer-Record M. C. . .Robert Wayne 



KSTP 



1924 



ST. PAUL-MINNEAPOLIS— EST. 

NBC— NORTHWEST NETWORK 

Frequency: 1500 Kc .Power: 50000 Watts 

Owned-Operated By KSTP, Inc. 

Address Hotel Saint Paul (St. Paul). 

Radio City (Minneapolis) 
Phone Number Cedar 5511 (St. Paul). 

Bridgeport 3222 (Minneapolis) 
Transmitter Location County Road C and 

Highway 61 

Time on the Air 5 aan. to 2 a.m. 

News Service . . AP, UP 

Radio News Association 
Transcription Service NBC Thesaurus, 

World Broadcasting, Lang-Worth, Standard 

Radio 
Representative Edward Petry & Company 



Personnel 

President-General Mgr .... Stanley E. Hubbard 

Vice-President- Assistant Mgr K. M. Hance 

Sales Manager Miller C. Robertson 

Sales Promotion and Publicity 

Manager Sam Levitan 

Production Manager Brooks Henderson 

Public Service Director Dorothy Spicer 

Musical Director Leonard Leigh 

Farm Director Gary Wiegand 

Chief Engineer John N. Fricker 

(See Page 450) 



S 



WMIN 



ST. PAUL & MINNEAPOLIS 
EST. 1936 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By WMIN Broadcasting 

Company 

Address 1287 St. Anthony Ave. (St. Paul) 

Phone Number . • • Nestor 6501 

Transmitter Location. . .1287 St. Anthony Ave. 

Time on the Air 6 a.m. to midnight 

News Service AP 

Transcription Service Standard Radio 

Personnel 

President and General Mgr. . . Edward Hoffman 
Assistant General Mgr.... Frank M. Devaney 
Commercial and Sales 

Promotion Manager Samuel N. Nemer 

• 

W H L B 

VIRGINIA— EST. 1936 

NATIONAL BROADCASTING CO. 
ARROWHEAD NETWORK 
NORTHWEST NETWORK 

Frequency 1400 Kc Power: 250 Watts 

Owned-Operated By Head of the Lakes 

Broadcasting Co. 

Address 17th Street and Sixth Ave. South 

Phone Number 2000 

Transmitter Location Virginia 

Time on the Air 7 a.m. to 10:30 p.m. 

Newspaper Affiliation Superior Telegram 

News Service UP 

Transcription Service SESAC 

Personnel 

Manager O. H. Peterson 

Chief Engineer William Lounsberry 



454 



MINNESOTA 



KWLM 

WILLMAR— EST. 1940 

ABC 
NORTH CENTRAL BROADCASTING SYSTEM 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Lakeland Broadcasting 

Business Address 307 W. 6th St. 

Phone Numbers 1340, 1310, 910 

Transmitter Location Foot Lake 

Time on the Air 6 a.m. to 12 midnight 

News Service UP 

Representative John E. Pearson Co. 

Personnel 

President H. W. Linder 

General Manager H. W. Linder 

Station Manager H. W. Linder 

Sales-Commercial Manager H. W. Linder 

Sales Promotion-Merchandising 

Manager Ralph E. Shepherd 

Program Director Harland Horness 

Chief Engineer Clinton W. Knapp 



K W N 

WINONA— EST. 1938 

ABC— DAIRYLAND 
NORTH CENTRAL BROADCASTING SYSTEM 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By. . . .Winona Radio Service 

Address 216 Center St. 

Phone Number 3315 

Transmitter Location 831 Sarnia St. 

Time on the Air 6:30 a.m. to midnight; 

Sunday, 7:30 a.m. to midnight 

Newspaper Winona Republican Herald 

News Service AP 

Transcription Service Standard 

Representative John E. Pearson Co. 

Personnel 

President M. H. White 

General and Commercial Mgr. .L. L. McCurnin 

Station Manager L. L. McCurnin 

Promotion Manager Gordon R. Closway 

Production Manager Irving H. Tingley 

Record M. C Donald Bonham 

Chief Engineer L. L. McCurnin 



For Major Markets — Radio Homes 1946 Please Turn to Pages 247-255 



WROX 

CLARKSDALE— EST. 1944 

MUTUAL— MID SOUTH 
KEYSTONE BROADCASTING SYSTEM 

Frequency: 1450 Kc Power: 250 Watts 

Owned By Birney Imes, Sr. 

Operated By Clarksdale Broadcasting Co. 

Business Address WROX Building 

Phone Number 1566 

Studio Address WROX Building 

Transmitter Location Clarksdale 

Time on the Air. .6:30 a.m. to 10:30 p.m. daily; 

Sunday, 6:45 a.m. to 11 p.m. 
Newspaper Affiliation . . Columbus Commercial 

Dispatch 

News Service AP 

Transcription Service World, Keystone 

Representative Sears and Ayer 

Personnel 

President Birney Imes, Sr. 

Station Manager David M. Segal 

Sales-Commercial Manager. . . .David M. Segal 

Production Manager Carrol F. Jackson 

Publicity Director David M. Segal 

Chief Engineer Henry Fones 



WJPR 

GREENVILLE— EST. 1939 

MUTUAL BROADCASTING SYSTEM 

MISSISSIPPI NETWORK 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Radio Services Co. 

Address 107 So. Poplar 

Phone Number 1770 

Transmitter Location North on Highway 

No. 1 

Time on the Air 6 a.m. to 11 p.m. 

News Service UP 

Transcription Service . . World, NBC Thesaurus 
Representative Sears & Ayer 

Personnel 

Merchandising-Production 

Manager Ben F. Rogers 

Program-Publicity Director Bob Thompson 

Chief Announcer Bill McHan 

Musical Director Ed Vincent 

Record M. C .Bill McHan 

Chief Engineer Horace S. Colby 

General Manager. . Emmet H. McMurry 

Commercial Manager Frank W. Baldwin 



455 



MISSISSIPPI 



WCBI 

COLUMBUS— EST. 1940 

MUTUAL BROADCASTING SYSTEM 
MID-SOUTH NETWORK 

Frequency: 1340 Kc Power: 250 Watts 

Owned & Operated By Birney Imes, Jr. 

(U. S. Army Air Corps.) 

Business Address Gilmer Hotel 

Phone Number 1313 

Studio Addresses Gilmer Hotel, Columbus; 

Transmitter Location Tom Big Bee River 

Bridge 

Time on the Air 16 hours daily 

Newspaper Affiliation . . . Columbus Commercial 

Dispatch 

News Service . AP 

Transcription Service Standard Radio, 

Keystone Broadcasting System, M. M. Cole 
Representative Sears and Ayer, Inc. 

Personnel 

Owner Capt. Birney Imes, Jr. 

General Manager Bob McRaney 

Commercial Manager James Eatherton 

Production-Program Dir P. B. Hinman, Jr. 

Sales-Promotion Director Bob McRaney 

Publicity Director Charles Newman 

Chief Announcer Mims Boswell, Jr. 

Chief Engineer Holt Dyess 



WCMA 

CORINTH— EST. 1946 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1230 kc Power: 250 Watts 

Owned-Operated By 

Corinth Broadcasting Co., Inc. 

Address Ray Building 

Representative Burn-Smith 

Personnel 

Chief Executive Dr. Frank M. Davis 

Gen.-Com. Manager Aaron B. Robinson 

Chief Engineer W. M. Essary 

W G*R M 

GREENWOOD— EST. 1938 

NBC 
MISSISSIPPI NETWORK 

Frequency: 1240 Kc. Power: 250 Watts 

Owned-Operated By P. K. Ewing 

Address 222 Howard Street 

Phone Numbers 1900-1 

Transmitter Location North Greenwood 

Time on the Air 6:30 a.m. to 11:05 p.m. 

Transcription Service Standard 

Representative Wm. G. Rambeau 



NOW AVAILABLE! 
<H» miDGOUTH RETUJORH 



WCBI 

COLUMBUS 
Miss. 



WELO 

TUPELO 
Miss. 



WROX 

CLARKSDALE 
Miss. 



(LINE FACILITIES BETWEEN ALL STATIONS AVAILABLE) 

AT ATTRACTIVE PACKAGE RATES 

REACH THE GREATER MISSISSIPPI MARKETS WITH THESE 
PROGRESSIVE STATIONS 

Birney Imes, Jr. Bob McRaney 

Owner General Manager 

SEARS & AYER, Reps. 

NEW YORK — CHICAGO — HOLLYWOOD — SEATTLE — KANSAS CITY 
SAN FRANCISCO PORTLAND 



456 



M I SS I SS I P P 



Personnel 

President P. K. Ewinq 

General-Station-Commercial 

Manager F. C. Ewing 

Sales Promotion-Merchandising 

Manager Shelton Morgan 

Program Director Grace Harris 

Chief Announcer Van Power 

Musical Director Joe Cudd 

Chief Engineer William Lewis 

w G*CM 

GULFPORT— EST. 1929 

AMERICAN BROADCASTING CO. 

Frequency: 1240 Kc Power: 250 Watts 

Owned and Operated By WGCM, Inc 

Business Address Hewes-Martin Bldg. 

Phone Number Gulfport 1111 

Studio Addresses Hewes-Martin Bldg. 

(Gulfport) 

Transmitter Location Arlington Heights 

Time on the Air 5:55 a.m. to 11:05 p.m.; 

Sundays, 7:55 a.m. to 10:15 p.m. 

News Service AP 

Transcription Service Standard, Keystone 

Representative Sears & Ayer 

Personnel 

General Manager Hugh O. Tones 

Sales Manager Mrs. O. L. Owens 

Program Director-Production C. E. Vann 

Chief Engineer Donovan Murphy 

W F*0 R 

HATTIESBURG— EST. 1926 

NATIONAL BROADCASTING CO. 
REBEL NETWORK 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Forrest Broadcasting 

Co. 

Address 302 Hemphill St 

Phone Number 1866-67 

Transmitter Location W. Seventh St. and 

25th Ave. 

Time on the Air 6:30 a.m. to 11:05 p.m. 

News Service. UP 

Transcription Service World, Thesaurus 

Personnel 

President and General Manager. . .C. J. Wright 

Commercial Manager H. L. Patterson 

Program Director Ed Jenkins 

Chief Engineer B. B. McLemore 



W J DX 



JACKSON—EST. 1929 

NATIONAL BROADCASTING CO. 
SOUTH CENTRAL QUALITY 

Frequency: 1300 Kc Power: 5000 d., 1000 n. 

Owned-Operated By Lamar Life Insurance 

Company 



Business Address Lamar Life Building 

Phone Numbers 2-1183 (Com'l Dept.). 

2-2641 (Studios) 

Studio Address Heidelberg Hotel 

Transmitter Location U. S. Highway No. 51 

Time on the Air 6 a.m. to 11:15 p.m. 

News Service UP 

Transcription Service NBC Thesaurus; 

Lang-Worth 
Representative George P. Hollingbery 

Company 

Personnel 

General Manager Wiley P. Harris 

Chief Engineer P, G. Root 

WJX.M 

JACKSON— EST. 1946 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1490 kc Power: 250 Watts 

Owned-Operated By . . Ewing Broadcasting Co. 

Address 1200 N. State St. 

Phone Number 4-8871 

News Service INS 

Transcription Service Standard 

Representative William G. Rambeau Co. 

Personnel 

Owners F. C. Ewing, P. K. Ewing, Jr. 

Gen.-Com. Manager Hugh M. Smith 



WGCM 



VOICE OF THE 
MISSISSIPPI 
GULF COAST 



COVERS MISSISSIPPI'S 
SECOND MARKET 

You'll get good results from WGCM 
because this station covers a vital 
growing market. For instance, last year 
Harrison County (Gulfport-Biloxi) led 
the entire state of Mississippi in Food 
Sales; retail sales in the WGCM area 
totaled more than $130,000,000, and 
radio homes in the area almost doubled 
from 1940 to 1945. Write for schedules 
and rates. 



Ill ft A || HEWES-MARTIN BLDG. 

VI U V Ifl GULFPORT, MISSISSIPPI 



AMERICAN BROADCASTING COMPANY 
Sears & Ayers, National Representatives 



457 



M 1 SS I SS I P P 



Program Director Paul Simpkins 

Promotion Manager Dean Linville 

Chief Engineer Murray Ellington 



WS L I 



JACKSON— EST. 1938 

AMERICAN BROADCASTING CO. 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Standard Life Broad- 
casting Co. 

Address Robert E. Lee Hotel 

P. O. Box 1847 

Phone Number 3-2788 

Transmitter Location Foot of High St. 

Time on the Air 6:30 a.m. to 11 p.m. 

News Service AP 

Transcription Service World 

Representative Weed & Co. 

Personnel 

President Geo. W. Covington 

Secretary-Treasurer L. M. Sepaugh 

Station Manager L. M. Sepaugh 

Commercial Manager F. E. Wilkerson, Jr. 

Chief Engineer C. A. Perkins 

W A*M L 

LAUREL— EST. 1932 

NATIONAL BROADCASTING CO. 

REBEL NETWORK 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By New Laurel Radio 

Station, Inc. 

Address 535 Vfe Central Ave. 

Phone Number 288 

Transmitter Location Ellisville Blvd. 

Time on the Air 6:30 a.m. to 11:05 p.m.; 

Sunday, 7:30 a.m. to 11:05 p.m. 

News Service AP & UP 

Transcription Service World 

Representative George P. Hollingberry Co. 

Personnel 

President D. A. Matison 

General Manager Ward A. Coleman 

Commercial Manager W. C. DeHority 

Sales Promotion Manager-Publicity 

Director W. A. Coleman 

Chief Engineer Clyne Graves 

Program Director-Production Tyler Nourse 

WMBC 

MACON— EST. 1946 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By. .Mississippi Broadcasting 

Co. 
Business Address Macon Hotel 

Personnel 

President D. W. Gavin 

* Under Construction 



WS K B 

McCOMB— EST. 1939 

KEYSTONE BROADCASTING SYSTEM 

Frequency: 1230 Kc. . Power: 250 Watts 

Owned-Operated By . . . McComb Broadcasting 
Corp. 

Business Address Box 111 

Phone Number 37 

Studio Address. WSKB Bldg. 

Transmitter Location Pike County 

Time on the Air 6 a.m. to 10 p.m. 

News Service AP 

Transcription Service Associated 

Representative Gene Grant 

Personnel 

President Robert L. Sanders 

General and Commercial 

Manager George Blumenstock 

Program Director ......... Julia D. Blumenstock 

Chief Engineer Robert Louis Sanders 



W C c 

MERIDIAN— EST. 1926 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 910 Kc Power: 1000 Watts 

Owned-Operated By Mississippi Broadcast- 
ing Co., Inc. 

Address Threefoot Building 

Phone Number 1042 

Transmitter Location Highway No. 45 North 

Time on the Air 7 a.m. to 11:30 p.m. 

News Service UP 

Transcription Service NBC Thesaurus 

Standard 

Personnel 

President-General Manager D. W. Gavin 

wn/Tox 

MERIDIAN 

Frequency: 1240kc Power: 250 Watts 

Owned-Operated By Birney Imes Jr. 

Address 514 Main St., Columbus, Miss. 

* Construction Permit 

WMIS 

NATCHEZ— EST. 1941 

NBC 

Frequency: 1490 Kc Power: 250 Watts 

Owned By Natchez Broadcasting 

Operated By P. K. Ewing, Jr. 

Address City Bank & Trust Co. Bldg. 

Phone Number 580-1 

Transmitter Location. . .Highway No. 61, North 

Time on the Air 7 a.m. to 1 1 p.m. 

News Service AP 



458 



M I SS I SS I P P 



Transcription Service World 

Representative-Nat'l William G. Rambeau 

Personnel 

President P. K. Ewing 

General Manager-Sales-Commercial 

Manager P. K. Ewing, Jr. 

Program Director Wilna Nichols 

Chief Engineer George W. Wilson 

w e'l 

TUPELO— EST. 1944 

MUTUAL BROADCASTING SYSTEM 
MID SOUTH 

Frequency: 149Q Kc Power: 250 Watts 

Owned-Operated By Birney Imes, Jr. 

Business Address WELO Bldg. 

Phone 1242 

Studio WELO Bldg. 

Transmitter Location Highway 45 

Time on the Air 6 a.m. to 10:30 p.m.; 

Sunday. 7 a.m. to 10:30 p.m. 

News Service AP 

Transcription Standard, Keystone 

Representatives Sears & Ayers 

Personnel 

President-Owner Birney Imes, Jr. 

General Manager Bob McRaney 

Station Manager Gene Tibbett 

Sales Manager Bob Evans 

Merchandising Manager Gene Tibbett 



Program Directors Joe Russell, 

Margaret O'Regan 

Production Manager Gene Tibbett 

Publicity Director Eugene Tibbett 

Chief Announcer Charley Boren 

Musical Director Don Whitney 

Record M. C Charley Boren 

Chief Engineer LeRoy Green 

W Q B C 

VICKSBURG— EST. 1931 

ABC 

Frequency: 1420 Kc Power: 1000 Watts 

Owned-Operated By Delta Broadcasting 

Company, Inc. 

Address Hotel Vicksburg 

Phone Number 312 

Transmitter Location 2Vfe miles E. of 

Vicksburg 

Time on the Air 7 a.m. to 10:30 pan. 

News Service AP 

Newspaper Affiliation Vicksburg Evening 

Post, Vicksburg Morning Herald 
Transcription Service World Broadcasting 

Personnel 

President L. P. Cashman 

General Manager O. W. Jones 

Sales-Commercial Manager O. W. Jones 

Program Director Mary Van Cashman 

Chief Engineer C. E. Drake 



A NEW ARRIVAL 


A NEW SALES-WINNER 


in the Transcription field 


AP RADIO PRODUCTIONS 


PRESS ASSOCIATION, INC. 


50 ROCKEFELLER PLAZA NEW YORK 20, N. Y. 



459 



KSD 

SAINT LOUIS 




Basic Affiliate of the National Broadcasting Company 

It Is 225 Miles to the Nearest 
Other NBC Basic Outlet 



Only Broadcasting Station in St. Louis With the 
Full Service of the Associated Press 

Combining the Special Radio Wire 

of Press Association, Inc., With 

the World-Famous News Wires of AP 



Greatest Daytime Coverage of Any Broadcasting 
Station in St. Louis 

1,264,760 Radio Homes (56% Urban, 44% Rural) 

5,300,943 Population in 182 Counties 

$ 1 ,465, 1 40,000.00 in Annual Retail Sales 



A Distinguished Broadcasting Station Recognized 

Throughout Its Listening Area for Its High Standards 

of Programming and Advertising Acceptance 



550 on the Dial— 5000 Watts Daytime; 1000 Watts Nighttime 



Owned and Operated by the 

ST. LOUIS POST-DISPATCH 



National Advertising Representatives 

FREE & PETERS, INC. 



To Deliver YOUR Sales Message to the Greater 
St. Louis Market, Use 

The CotneinOtlon -that°&\L°f}°Q°i&>& e 



For Major Markets — Radio Homes 1946 Please Turn to Pages 247-255 



KFVS 

CAPE GIRARDEAU— EST. 1925 

Frequency: 1400 Kc Power: 250 Watts 

Owned By Oscar C. Hirsch 

Operated By Oscar C. Hirsch 

Address 324 Broadway 

Phone Number 2104. 2105 

Transmitter Location ZV2 miles west of 

Cape Girardeau on Highway No. 61 

Time on the Air Unlimited 

News Service UP 

Transcription Service Standard Radio 

Representative John E. Pearson 

Personnel 

President-General Manager. . .Oscar C. Hirsch 

Station-Sales Manager Ralph L. Hirsch 

Production-Program Director Virginia Bahn 

Chief Engineer R. L. Hirsch 

Promotion-Publicity R. L. Hirsch 

• 

K F R U 

COLUMBIA— EST. 1925 

ABC 

Frequency: 1400 Kc Power: 250 Watts 

Owned By KFRU. Inc. 

Address Ninth and Dm Sts. 

Phone Number 414L 

Transmitter Location Hickman HalL 

Stephens College 

Time on the Air 6:30 a.m. to 11 p.m. 

Newspaper Af filiation Star Times Publish- 
ing Company, St. Louis 

News Service AP & UP 

Transcription Service NBC Thesaurus 

Representative John Blair & Co. 

Personnel 

President Elzey Roberts 

General Manager. Mahlon Aldridge 

Program Director Harold Douglas 

Musical Director Dorothy Jacques 

Chief Engineer Robert Haigh 

Record M. C Dorothy Jacques 

K H*M 

HANNIBAL— EST. 1941 

MUTUAL 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Courier Post Publish- 
ing Co. 

Address 102 1 2 S. Main St. 

Phone Number 3450-51 

Transmitter Location Lindell Ave. 



Time on the Air 5:30 a.m. to 12 midnight; 

Sundays, 8 a.m. to 12 midnight 
Newspaper Affiliation Hannibal Courier- 
Post 

News Service AP 

Transcription Service NBC & Cole 

Representative John E. Pearson Co. 

Personnel 

General Manager-Sales Promotion 

Manager Wayne W. Cribb 

Commercial Manager Chris Jensen 

Program-Musical Director Dud Dawson 

Production Manager Maxine Dierking 

Publicity Director-Record M. C . . . Gene Hoenes 

Chief Announcer Bob McCoy 

Chief Engineer Ben Parrish 

• 

K W S 

JEFFERSON CITY— EST. 1936 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Tribune Printing Co. 

Business Address.. 210 Monroe 

Phone Number 4000 

Studio Address 210 Monroe 

Transmitter Location St. Mary's Blvd. 

Time on the Air 6 a.m. to midnight 

Newspaper Affiliation . . . Jefferson City Capitol 
News & Post Tribune 

News Service AP 

Transcription Service Lang-Worth 

Representative Sears & Ayer 

Personnel 

President R. C. Goshorn 

General Manager R. L. Rose 

Station Manager R. L. Rose 

Commercial Manager R. L. Rose 

Sales Promotion Manager-Publicity 

Director Natalie LePage 

Program Director Ray Manning 

Chief Engineer Harold White 

• 

WMBH 

JOPLIN— EST. 1933 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By . . . Joplin Broadcasting Co. 

Address Frisco Bldg.. Sixth and Main Sts. 

Phone Number 330 

Transmitter Location 1334 Roosevelt Ave. 

Time on the Air 6 a.m. to midnight 

Newspaper Affiliation Joplin Globe 

Publishing Co. 
News Service UP 



461 




KCMO is a Selling Natural in more ways than one! Lowest cost per radio 
family . . . healthy program ratings . . . more value per advertising dollar in 
this thriving market. For availabilities on KCMO, Greater Kansas City's 
outstanding selling station, contact your nearest John E. Pearson office. 



n$4&t- 5000 WATTS 

COMING 10,000 WATTS NIGHT 31 810 KC 

BASIC STATION 

AMERICAN Broadcasting Co. 
Represented by 

JOHN E. PEARSON 



CHICAGO 



NEW YORK 




KANSAS CITY 



462 



MISSOURI 



Transcription Service. . .Thesaurus & Standard 
Representative Sears & Ayer 

Personnel 

President-General Manager D. J. Poynor 

Station Manager D. J. Poynor 

Sales-Commercial Manager W. M. Clark 

Sales Promotion Abe Radunsky 

Program Director Martha Brown 

Chief Announcer Charles Mclntire 

Musical Director Stella Lukens 

Chief Engineer Richard Meek 

KCKN 

KANSAS CITY 
(See Listing, Kansas City, Kans.) 

KCMO 

KANSAS CITY— EST. 1925 

AMERICAN BROADCASTING CO. 
Frequency: 1480 Kc Power: 5000 d.; 

1000 n. (C. P. 5000 n.) 
Owned-Operated By KCMO Broadcasting 

Company 

Address 1515 Commerce Building 

Phone Number Victor 0900 

Transmitter Location .. Hardesty & Washington 

Sts. 
Time on the Air 5 a.m. to 1 a.m.; 

Sunday, 7:30 a.m. to midnight 

News Service AP, UP 

Transcription Service . . . Lang-Worth, Standard 
Representative John E. Pearson Co. 

Personnel 

General Manager E. K. Hartenbower 

Asst. Manager C. E. Breazeal 

Sales Manager C. E. Morrill 

Sales Promotion Manager F. C. Strawn 

Program Director-Production 

Manager James Coy 

Publicity Director F. C. Strawn 

Chief Announcer James Monroe 

Musical Director Gene Moore 

Chief Engineer Karl Troeglen 

(See Page 462) 

• 

KMBC 

KANSAS CITY— EST. 1921 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 980 Kc Power: 5000 Watts 

Owned-Operated By Midland Broad- 
casting Co. 

Address Pickwick Hotel 

Phone Number Harrison 2650 

Transmitter Location 50 th & Belinder Road 

Time on the Air 5:30 a.m. to midnight; 

Sundays, 7 a.m. to 12 midnight 



News Service AP. UP. TP. 

Transcription Service: Lang-Worth; World 
Representative Free & Peters, Inc. 

Personnel 

President Arthur B. Church 

Managing Director Karl R. Koerper 

Director of Sales Sam H. Bennett 

Promotion-Publicity Director. . .E. P. J. Shurick 

Program Director Roderick Cupp 

Chief Engineer A. R. Moler j 

(See age 464) 



W D A F 

KANSAS CITY— EST. 1922 

NATIONAL BROADCASTING CO. 

Frequency: 610 Kc Power: 5000 Watts 

Owned-Operated By The Kansas City Star 

Company 

Address 1729 Grand Ave 

Phone Number Harrison 1200 

Transmitter Location 82nd and Mission 

Road, Johnson County, Kans 

Time on the Air. .Daily & Sunday, 6 a.m. to 12 

midnight 
Newspaper Affiliation. . .The Kansas City Star 

News Service AP 

Transcription Service Standard 

Representative . . . Edward Petry and Company 

Personnel 

President Earl McCollum 

Station Manager Dean Fifzer 

Program Manager Harry J. Kaufmann 

Chief Engineer Joseph A. Flaherty 



W H B 

KANSAS CITY— EST. 1922 

MUTUAL 

KANSAS STATE NETWORK 

MISSISSIPPI VALLEY 

Frequency: 880 Kc Power: 1000 Watts 

Owned-Operated By . . WHB Broadcasting Co. 

Address Scarritt Building 

Phone Number Harrison 1161 

Transmitter Location North Kansas City 

Time on the Air Daytime license 

News Service AP 

Transcription Service Associated 

Representative Adam J. Young, Jr. 

Personnel 

President and Commercial 

Manager Donald Dwight Davis 

General Manager John T. Schilling 



463 



3% 



YOU Will Prosper in 
GREATER KANSAS CITY 




1945... H. M. CO. 

A report by Greater Kansas City Business concerning future planned 
employment for this area. These facts and figures were collated and 
analyzed by the Research Department of the Federal Reserve Bank of 
Kansas City. Here is a true picture of the job opportunities ahead — 
and thereby an insight into tomorrow's business conditions for 
Kansas City. Employment planned for September, 1946, compared 
with the employment of fall, 1945, and of 1940, is as follows: 

PLANNED EMPLOYMENT INCREASE 

% Over Fall, 1945 % Over 1940 

Business Classification Total Men Women Total Men Women 

All Classifications -- 23-9 32.6 10.3 40.5 40.2 41.0 

Manufacturing 27.7 29.3 23.5 39.3 41.4 33.9 

Trade 12.7 41.3 2.6* 32.0 22.5 40.5 

Transportation, Communications 

and Public Utilities 37.1 40.9 27.5 88.8 62.0 246.5 

Service 14.8 22.4 4.5 21.3 32.5 7.0 

Finance and Insurance 21.4 85.1 12.3* 50.3 58.2 42.4 

•Decrease 

YOU Will Prosper on 

• First in Programming! \ ~W\7" T^ /f IP) jT^ 
9 First in Public Service!' I |\^ { \ I J 1. 
9 First in Farm Service! ( OF KANSAS CITY 
©Fm/inHooperatings!* ) Free & Peters, Inc. 

* Kansas City, Mo. and Kansas -May through September, 1945 

SINCE 1928-BASIC CBS STATION for MISSOURI & KANSAS 

464 





M I SSO U R 



K W C 

POPLAR BLUFF— EST. 1938 

KEYSTONE BROADCASTING SYSTEM 
MISSISSIPPI VALLEY NETWORK 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By A. L. McCarthy. 

O. A. Tedrick, J. H. Wolpers d/b Radio Sta- 
tion K W O C 

Address 1801 North Main St. 

Phone Number 1310 

Time on the Air. .7 a.m. to 7 p.m.; Sundays. 8 
a.m. to 7 p.m. 

Newspaper Affiliation American Republic 

Daily 

News Service AP 

Transcription Service Associated 

Representative Adam J. Young, Jr. 

Personnel 

General Manager P. H. Cunningham 

Chief Engineer Don Lidenton 



K FEQ 

ST. JOSEPH— EST. 1924 

ABC 

Frequency: 680 Kc. Power: 5000 Watts 

Owned-Operated By KFEQ, Inc. 

Address Schneider Building. 

7th and Felix Streets 

Phone Number 4-0813 

Transmitter Location SV2 miles North 

Northeast of St. Joseph 
Time on the Air. .5:45 a.m. to midnight daily; 7 

a.m. to midnight, Sunday 
Newspaper Affiliation .. St. Joseph News-Press, 

Gazette 

News Service UP 

Transcription Service NBC Thesaurus. 

Lang-Worth 
Representative Headley-Reed Company 

Personnel 

President Barton Pitts 

General Manager Barton Pitts 

Station Manager Barton Pitts 

Sales-Commercial Manager. .Glen G. Griswold 

Sales Promotion Manager J. Ted Branson 

Program Director-Musical 

Director H. H. Packard 

Production Manager Rollin Mabie 

Publicity Director J. Ted Branson 

Chief Announcer Dee D. Denver,, Jr. 

Record M. C Lawrence M. Parker 

Chief Engineer Fred Damm 



KFUO 

ST. LOUIS— EST. 1921 

Frequency: 850 Kc Power: 5000 Watts 

Owned By Evangelical Lutheran Synod of 

Missouri, Ohio and other states 
Operated By Board of Control of Concordia 

Seminary 

Address 801 DeMun Ave. 

Phone Number DELmar 3030 

Transmitter Location 801 DeMun Ave. 

Time on the Air Daytime license 

News Service UP 

Transcription Service World 

Personnel 

Director Herman H. Hohenstein 

Production Manager-Chief Announcer, 

Elmer Knoernschild 

Program Director H. H. Hohenstein 

Director of Public Relations Paul C. Barth 

Chief Engineer Albert Wiese 

* (Non-Commercial Station) 



"SPECIAL 

ASSIGNMENT 



n 



Exciting dramatizations based on 
the unusual stories of top-flight 
news reporters. 

It's 15 -minutes of action, thrills 
and chills. 

An easy sales-winner for any spon- 
sor of transcribed programs. 

Exclusive in Any Market 

SEE 

AP RADIO 
PRODUCTIONS 

Press Association, Inc. 

j0 rockefeller plaza 
new york 20, n. y. 



465 



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466 



MISSOURI 



K M OX 

ST. LOUIS— EST. 1925 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1120 Kc Power: 50000 Watts 

Owned-Operated By , Columbia Broadcasting 

System, Inc. 

Address 401 South Twelfth Blvd. 

Phone Number Central 8240 

Transmitter Location. . 16 miles south of St. Louis 
Time on the air Sundays, 6 a.m. to 1 a.m.; 

weekdays, 5 a.m. to 1:30 a.m. 

News Service AP, UP 

Transcription Service Associated Music 

Publishers; Lang-Worth 
Representative Radio Sales 

Personnel 

General and Station 

Manager Wendell B. Campbell 

Assistant to Manager-Public Relations 

Director Jerry Hoekstra 

General Sales Manager David V. Sutton 

Local Sales Manager J. Soulard Johnson 

Sales Promotion Manager C. W. Doebler 

Program Director Jack Sexton 

Production Manager Lewis Shumate 

Publicity Director David Moore 

Musical Director Seth Greiner 

Chief Engineer Harry Harvey 

• 

KS D 

ST. LOUIS— EST. 1922 

NATIONAL BROADCASTING CO. 

Frequency: 550 Kc Power: 5000 d., 1000 n. 

Owned-Operated By Pulitzer Publishing 

Company 

Address 1111 Olive St. 

Phone Number Main 1111 

Transmitter Location .... Twelfth and Olive Sts. 

Time on the Air 5:30 a.m. to 12:30 a.m.; 

Sundays, 7 a.m. to 12:30 a.m. 

Newspaper Affiliation St. Louis Post- 
Dispatch 

News Service AP 

Transcription Service . . . NBC Thesaurus, World 

Representative Free & Peters, Inc. 

Personnel 

President Joseph Pulitzer 

General Manager George M. Burbach 

Commercial Manager Edward W. Hamlin 

(See Page 400) 



K W K 

ST. LOUIS— EST. 1927 

MUTUAL BROADCASTING SYSTEM 

Frequency: 1380 Kc Power: 5000 cL 1000 n. 

(CP 5000) 

Owned-Operated By Thomas Patrick, Inc. 

Address. .Hotel Chase, Lindell & Kingshighway 

Phone Number Rosedale 3210 

Transmitter Location 500 E. Logan, Baden 

Station, Baden, Mo. 
Time on the Air 6 a.m. to midnight; 

Sunday, 7 a.m. to 12:15 a.m. 

News Service AP & UP 

Transcription Service World Broadcasting 

System 
Representative Paul H. Raymer Company 

Personnel 

President R. T. Convey 

Station Director Ray E. Dady 

Assistant Director John W. Tinnea 

Commercial Manager V. E. Carmichael 

Merchandising Manager. . . .Thomas E. Richter 

Program Director Russel C. Kaiser 

Production Manager Thad Shore 

Publicity Director Robert J. Richardson, Jr. 

Chief Announcer Fred Moegle 

Musical Director Carl Hohengarten 

Chief Engineer N. J. Zehr 

• 

KXO K 

ST. LOUIS— EST. 1938 

ABC 

Frequency: 630 Kc Power: 5000 Watts 

Owned-Onerated By Star-Times' Pub. Co. 

Address 12th and Delmar Blvds. 

Phone Number CHestnut 3700 

Transmitter Location Horse Shoe Lake, 

Madison County, I1L 
Time on the Air. .5 a.m. to 1 a.m. daily; 6 aan. 

to 1 a.m. Sunday 

Newspaper Affiliation St. Louis Star-Times 

News Service INS, UP, Reuters 

Transcription Service Associated Music 

Publishers; Standard Radio 
Representative John Blair & Company 

Personnel 

President-Owner Elzey M. Roberts 

General Manager-Station Mgr . . Chet L. Thomas 

Commercial Manager V. N. Springgate 

Sales Promotion Manager. .Mauriel Medearis 

Production Manager Elmer G. Muschany 

Publicity Director Ralph Gentles 

Musical Director Emmett Schuster 

News Editor Mahlon Aldridge 

Chief Engineer Arthur Rekart 



467 



MISSOURI 



W E W 

ST. LOUIS— EST. 1921 

Frequency: 770 Kc Power: 1000 Watts 

Owned-Operated By. . .The St. Louis University 

Address 3642 Lindell Blvd. 

Phone Numbers FRanklin 5665-6-7 

Transmitter Location 3642 Lindell Blvd. 

Time on the Air 6 a.m. to local sunset 

News Service INS 

Transcription Service Standard Radio, 

Lang-Worth; World 
Representative John E. Pearson 

Personnel 

President Rev. Patrick!. Holloran, S. J. 

General Manager Nicholas Pagliara 

Sales Manager Leonard Frankel 

Program Director Don Lochner 

Publicity Director Clifford Lanctot 

Chief Announcer O. J. McQuigg 

Chief Engineer Brother George Rueppeh S.J. 

W *l L 

ST. LOUIS— EST. 1922 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Missouri Broadcasting 

Corp. 

Address Melbourne Hotel 

Phone Number Jefferson 8403 

Transmitter Location Melbourne Hotel 

Time on the Air: 7 a.m. to 11 p.m.; Saturdays, 

7 a.m. to 2:30 p.m.; Sundays, 8:30 a.m. 

to 11 p.m. 

News Service AP 

Transcription Service Standard Radio, 

Lang- Worth, MacGregor 
Representative William G. Rambeau Co. 

Personnel 

President L. A. Benson 

V-P. General Manager and Station 

Manager C. W. Benson 

Commercial Manager Kenneth Parke 

Sales Production-Merchandising Bill Durney 

Record M. C.'s Vern King, Ed Rutledge 

Chief Engineer Edward Goodberlet 

KDRO 

SEDALIA— EST. 1939 

MUTUAL BROADCASTING SYSTEM 
KEYSTONE BROADCASTING SYSTEM 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By.. Milton J. Hinlein d/b as 

Address Broadway at State Fair Blvd. 

Phone Numbers 4004, 4005 

Transmitter Location Broadway at State 

Fair Blvd. 

Time on the Air Unlimited 

News Service UP 

Representative The Walker Company 



Personnel 

President Milton J. Hinlein 

General and Station Manager. .Phoebe E. Trout 
Sales-Commercial Manager . . William W. Davis 

Sales Promotion William W. Davis 

Program Director Maxine Fisher 

Chief Engineer Wayne Pash 

K G*BX 

SPRINGFIELD— EST. 1924 

NATIONAL BROADCASTING CO. 

Frequency: 1260 Kc Power: 5000 Watts 

Owned-Operated By . . Springfield Broadcasting 
Co. 

Address. 508 St. Louis St. 

Phone Number 1360-1-2-3 

Transmitter Location Bolivar Road 

Time on the Air 6 a.m. to 12 midnight 

Newspaper Affiliation Springfield News- 
papers, Inc. 

News Service AP, UP 

Transcription Service NBC Thesaurus 

Representative George P. Hollingberry Co. 

Personnel 

President Jeanne Bixby 

Station and Commercial 

Manager J. Gordon Wardell 

Program Director Carl Fox 

Promotion Manager Dudley Morris 

Chief Engineer E. Dennis White 



ft 



STAR TIME 



ft 



Intensely interesting dramati- 
zations of personalities of 
interest to women. 
Through the unique, new 
"Cue-In" technique, the sta- 
tion's local women's program 
editor participates with the 
star. 

"Cue-In" localizes and per- 
sonalizes the program — 15- 
minutes, transcribed. 

Exclusive in Any Market 
WRITE 

AP RADIO 
PRODUCTIONS 

Press Association, Inc. 

50 rockefeller plaza 
new york 20, n. y. 



468 



MISSOURI-MONTANA 



KTTS 

SPRINGFIELD— EST. 1941 

COLUMBIA 
MUTUAL BROADCASTING SYSTEM 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Independent Broad- 
casting Co. 

Address Chamber of Commerce Bldg. 

Phone Number 4303 

Transmitter Location . . . Chamber of Commerce 
Bldg. 

Time on Air 6:30 a.m. to 12:05 a.m. 

News Service AP 

Transcription Service World Broadcasting 

System, MacGregor 
Representative Sears & Ayer, Inc. 

Personnel 

President I. H. G. Coopei 

General-Station Manager G. Pearson Ward 

Commercial Manager Bob Burke 

Sales Promotion Manager G. Pearson Ward 

Chief Engineer William F. Curry 



K WT 

SPRINGFIELD— EST. 1933 

AMERICAN BROADCASTING CO. 

Frequency: 560 Kc Power: 5000 d.; 1000 n. 

Owned-Operated By..Ozarks Broadcasting Co. 

Address 508 St. Louis St. 

Phone Number 1360 

Time on the Air 5 a.m. to midnight 

News Service UP 

Transcription Service Standard 

Representative John E. Pearson 

Personnel 

Chairman of Board Lester E. Cox 

President & General Manager. .Ralph D. Foster 

V-P & Treasurer C. Arthur Johnson 

Sales Manager Leslie L. Kennon 

Sales Promotion Manager Ralph A. Nelms 

Acting Program Producer Lou Black 

Chief Announcer Charles Seiferd 

Musical Director Virgil Phillips 

Chief Engineer Fritz Bauer 



MONTANA-- 

For Major Markets — Radio Homes 1946 Please Turn to Pages 247-255 



KGHL 

BILLINGS— EST. 1928 

NBC 

Frequency: 790 Kc Power: 5000 Watts 

Owned-Operated By Northwestern Auto 

Supply Co. 

Address Fifth and North Broadway 

Phone Number 2222 

Transmitter Location.. 7 miles west of Billings 
Time on the Air 6 a.m. to midnight; 

Sundays, 7 a.m. to midnight 

News Service AP & UP 

Transcription Service Standard, NBC 

Thesaurus, World 
Representative The Katz Agency 

Personnel 

President C. O. Campbell 

General Manager Ed Yocum 

Station Manager V. Braunberger 

Sales-Commercial Manager Ed Yocum 

Sales Promotion Manager-Chief 

Announcer Harry Turner 

Program Director M. V. Braunberger 



Production Manager Frank Manzari 

Publicity Director Maurice Enright 

Musical Director George Heins 

Chief Engineer Jeff Kiichli 

(See Page 470) 

• 

KRBM 

BOZEMAN— EST. 1939 

ABC— NBC 

Z-BAR NET 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By . . KRBM Broadcasters, Inc. 

Address 103 W. Main St. 

Phone Number 1420 

Transmitter Location East of Bozeman 

Time on the Air 7:15 a.m. to 10:30 p.m. 

News Service AP 

Transcription Service. . .Lang-Worth, Keystone 
Representative The Walker Co. 

Personnel 

President-General Manager. . .Ernest A. Neath 

Commercial Manager J. Ray Bridges 

Program Director Larry Binder 

Chief Engineer Jack Provis 



469 



Wf""t 



POWER 
+ FREQUENCY 

■f CONDUCTIVITY 



POWER 


5000 W. 


No station in Montana or Wyoming has 
greater power than KGHL 


FREQUENCY 


790 kc. 


KGHL is the only station in Montana and 
Wyoming with a frequency under 1 200 kc. 


CONDUCTIVITY 


FAVORABLE 


The KGHL signal encounters less soil resist- 
ance than any other regional channel 
station in Montana. 


COVERAGE 


MAXIMUM 


No other station can match KGHL's cover- 
age* of Montana and Northern Wyoming. 

KGHL Primary Area 

^Population 326,777 

Retail Sales $180,033,000 

Radio Homes 72,630 

Source: Koti Research Bureau 




KGHL 

THE DOMINANT STATION 
in MONTANA and NORTHERN WYOMING 

Represented by THE KATZ AGENCY 



470 



MONTANA 



KG I R 

BUTfE— EST. 1929 

NATIONAL BROADCASTING CO. 
Z-BAR NET 

Frequency: 1370 Kc Power: 5000 Watts 

Owned-Operated By KGIR. Inc. 

Address Box 1956, Butte 

Phone Number 2-2344 

Transmitter Location Butte 

Time on the Air 7 a.m. to midnight 

News Service UP 

Transcription Service Lang-Worth; 

C. P. McGregor 
Representative The Walker Co. 

Personnel 

Manager Ed. B. Craney 

Station Manager-Sales Manager . . Arne Anzjon 
Sales Promotion-Merchandising 

Manager .... John Schile 

Program Director-Production 

Manager Mel Jass 

Chief Announcer Mel Jass 

Chief Engineer Jack Provis 

K F B B 

GREAT FALLS— EST. 1922 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1310 Kc Power: 5000 Watts 

Owned-Operated By . . . Buttrey Broadcast, Inc. 

Address 605 First National Bank Building 

Phone Number 4377, 4378 

Transmitter Location . AVz miles west of Great 

Falls 
Time on the Air 6 a.m. to 11:30 p.m. daily; 

8 a.m. to 11:30 p.m. Sunday 

News Service UP 

Transcription Service NBC Thesaurus, 

Standard Radio 
Representative Weed & Company, 

Personnel 

President .F. A. Buttrey 

General Manager J. P. Wilkins 

Program Director LeRoy Stahl 

Chief Engineer Wilbur L. Myhre 



K P F A 

HELENA— EST. 1937 

NATIONAL BROADCASTING CO.— Z BAR NET 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By. .Peoples Forum of the Air 

Address 1306 Eleventh Ave. 

Phone Number 1240 

Transmitter Location Helena 

Time on the Air 8 a.m. to 12 midnight 

News Service UP 

Transcription Service Lang-Worth 

Representative The Walker Co., Pacific 

Northwest Broadcasters 



Personnel 

President Barclay Craighead 

Station Manager K. O. MacPherson 

Chief Engineer. R. B. Martin 

KG EZ 

KALISPELL— EST. 1927 

Frequency: 1340 Kc 100 Watts 

Lessee A. W. Talbot 

Operated By. A. W. Talbot 

Address 203 - 1st Ave. E. 

Phone Number 332 (Office), Rural 3220 

(Transmitter) 
Transmitter Location 2Vz miles south of 

Kalispell, on Highway No. 93 

Time on the Air 8 a.m. to 8 p.m. 

News Service UP 

Transcription Service World 

Personnel 

President A. W. Talbot 

Station & General Manager . . Donald C. Treloar 

Commercial Manager Glenn E. Millhouse 

Program-Production Director . . Donald C. Treloar 
Promotion-Publicity Director. .Donald C. Treloar 

Musical Director Maurice Driscoll 

Chief Engineer, Acting Paul Johnston 

Record M. C Paul Johnston 

K R*J F 

MILES CITY— EST. 1941 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Star Printing Co. 

Business Address 13 N. Sixth St. 

Phone Number 60, 61 

Studio Address U. S. Highway No. 212 

Transmitter Location ... U. S. Highway No. 212 
Time on the Air: 7 a.m. to 10 p.m.; Sundays, 

10 a.m. to 9 p.m. 

Newspaper Affiliation Miles City Star 

News Service UP 

Transcription Service World Broadcasting; 

Keystone Broadcasting System 

Personnel 

General Manager W. F. Flinn 

Station Manager Don Tannehill 

Sales-Commercial Manager D. E. Tannehill 

Chief Announcer Robert T. Wilson 

Chief Engineer Ian Elliott 

KGVO 

MISSOULA— EST. 1931 

COLUMBIA BROADCASTING SYSTEM 

Frequency: 1290 Kc Power: 5000 d., 1000 n. 

Dwned-Operated By Mosby's Inc. 

Address .132 W. Front St. 

Phone Number. ..... .2155 

Transmitter Location Highway No. 10 

471 



MONTANA-NEBRASKA 



• • • 



Time on the Air 6:45 a.m. to midnight 

News Service , . UP 

Transcription Service Lang- Worth 

Re